Quarterlytics / Consumer Cyclical / Auto - Dealerships / Lithia Motors

Lithia Motors

lad · NYSE Consumer Cyclical
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Ticker lad
Exchange NYSE
Sector Consumer Cyclical
Industry Auto - Dealerships
Employees 5001-10,000
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FY2009 Annual Report · Lithia Motors
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Lithia Motors, Inc. 
2009 10K 

Year Ending December 31, 2009 

LAD 
Listed 
NYSE 

 
 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D. C.  20549 
FORM 10-K 
___________________ 

[X] 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  

SECURITIES EXCHANGE ACT OF 1934  
For the Fiscal Year Ended: December 31, 2009 
OR 

   [  ] 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  

SECURITIES EXCHANGE ACT OF 1934 

Commission File Number: 001-14733 

LITHIA MOTORS, INC.  
(Exact name of registrant as specified in its charter) 

(State or other jurisdiction of incorporation or organization) 

Oregon 

93-0572810 
(I.R.S. Employer Identification No.) 

360 E. Jackson Street, Medford, Oregon  
(Address of principal executive offices) 

97501 
(Zip Code) 

541-776-6899  
(Registrant’s telephone number including area code) 
Securities registered pursuant to Section 12(b) of the Act:  

Title of each class 
Class A common stock, without par value 

Name of each exchange on which registered 
New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act: None 
 (Title of Class) 
__________ _________ 
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act: Yes [ ] No [X]  

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act:  [  ]   

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  Registrant  was  required  to  file  such 
reports), and (2) has been subject to such filing requirements for the past 90 days: Yes [X]    No [  ] 

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during 
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [  ]    No [  ] 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not 
be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III 
of this Form 10-K, or any amendment to this Form 10-K.   [  ] 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller 
reporting company. See definition of “accelerated filer,” “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the 
Exchange  Act.  Large  accelerated  filer  [    ]      Accelerated  filer  [X]      Non-accelerated  filer  [    ]  (Do  not  check  if  a  smaller  reporting 
company) Smaller reporting company [  ] 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes [   ]  No [ X ] 

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant was approximately 
$157,080,000  computed  by  reference  to  the  last  sales  price  ($9.24)  as  reported  by  the  New  York  Stock  Exchange  for  the 
Registrant’s Class A common stock, as of the last business day of the Registrant’s most recently completed second fiscal quarter 
(June 30, 2009). 

The  number  of  shares  outstanding  of  the  Registrant’s  common  stock  as  of  March  3,  2010  was:  Class  A:  22,113,006  shares  and 
Class B: 3,762,231 shares. 

Documents Incorporated by Reference 
The Registrant has incorporated into Part III of Form 10-K, by reference, portions of its Proxy Statement for its 2010 Annual Meeting 
of Shareholders.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LITHIA MOTORS, INC. 
2009 FORM 10-K ANNUAL REPORT 
TABLE OF CONTENTS 

PART I

Page 

Item 1. 

Business 

Item 1A. 

Risk Factors 

Item 1B. 

Unresolved Staff Comments 

Item 2. 

Properties 

Item 3. 

Legal Proceedings 

Item 4. 

Reserved 

PART II

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities 

Item 6. 

Selected Financial Data 

Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Item 7A. 

Quantitative and Qualitative Disclosures About Market Risk 

Item 8. 

Financial Statements and Supplementary Data 

Item 9. 

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 

Item 9A. 

Controls and Procedures 

Item 9B. 

Other Information 

Item 10. 

Directors, Executive Officers and Corporate Governance 

Item 11. 

Executive Compensation 

PART III

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters 

Item 13. 

Certain Relationships and Related Transactions, and Director Independence 

Item 14. 

Principal Accountant Fees and Services 

PART IV

Item 15. 

Exhibits and Financial Statement Schedules  

Signatures 

1 

2 

11 

25 

25 

25 

27 

27 

29 

30 

52 

53 

53 

54 

54 

54 

54 

55 

55 

55 

56 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1.  Business 

Forward Looking Statements 

PART I 

Some  of  the  statements  under  the  sections  entitled  “Risk  Factors,”  “Management’s  Discussion  and 
Analysis of Financial Condition and Results of Operations” and “Business” and elsewhere in this Form 10-
K constitute forward-looking statements. Generally, you can identify forward-looking statements by terms 
such  as  “may,”  “will,”  “should,”  “expect,”  “plan,”  “intend,”  “forecast,”  “anticipate,”  “believe,”  “estimate,” 
“predict,” “potential,” and “continue” or the negative of these terms or other comparable terminology. The 
forward-looking statements contained in this Form 10-K involve known and unknown risks, uncertainties 
and  situations  that  may  cause  our  actual  results,  level  of  activity,  performance  or  achievements  to  be 
materially different from any future results, levels of activity, performance or achievements expressed or 
implied by these statements. Some of the important factors that could cause actual results to differ from 
our expectations are discussed in Item 1A. to this Form 10-K. 

While  we  believe  that  the  expectations  reflected  in  the  forward-looking  statements  are  reasonable,  we 
cannot  guarantee  future  results,  levels  of  activity,  performance  or  achievements.  You  should  not  place 
undue reliance on these forward-looking statements. 

Overview 

We are a leading operator of automotive franchises and a retailer of new and used vehicles and services. 
As of March 3, 2010, we offered 26 brands of new vehicles and all brands of used vehicles in 85 stores in 
the  United  States  and  online  at  Lithia.com.  We  sell  new  and  used  cars  and  light  trucks,  replacement 
parts;  provide  vehicle  maintenance,  warranty,  paint  and  repair  services  and  arrange  related  financing, 
service contracts, protection products and credit insurance.  

Our dealerships are primarily located in small and mid-size regional markets throughout the Western and 
Midwestern  regions  of  the  United  States.  The  majority  of  our  franchises  are  in  “single-point”  locations, 
meaning that these locations do not have directly competing dealerships offering the same brand in the 
same market.  

The following tables set forth information about our stores that were part of operations as of December 
31, 2009:  

State 
Texas ............................. 
Oregon ........................... 
California........................ 
Washington .................... 
Alaska ............................ 
Iowa…………………….. 
Montana ......................... 
Idaho .............................. 
Nevada .......................... 
North Dakota .................. 
Colorado ........................ 
New Mexico ................... 
     Total .......................... 

Number of 
Stores 
15 
15 
12 
7 
7 
7 
6 
6 
4 
3 
2 
  1 
85 

2 

Percent of 
Annualized 
2009 Revenue 

24% 
16 
12 
10 
10 
7 
7 
6 
4 
2 
1 
   1 
100% 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At  December  31,  2009,  we  had  two  stores  classified  as  held  for  sale  and  included  as  part  of 
discontinued operations. 

Business Strategy and Operations 

Our  mission  is  to  be  the  preferred  provider  of  cars  and  trucks  and  related  services  in  North  America. 
Through  an  integrated,  centralized  operating  structure,  we  promote  entrepreneurial  store  management 
focused  on  achieving  a  positive  customer  experience.  With  our  management  information  systems,  our 
emphasis  on  standardized  operating  practices  and  our  centralized  administrative  functions,  we  seek  to 
gain economies of scale from our dealership network.  

Operations are structured to promote an entrepreneurial environment at the dealership level. Each store’s 
general manager, with assistance from regional and corporate management, is ultimately responsible for 
dealership operations, personnel, store culture and financial performance.   

During 2009, we focused on the following key areas to achieve our mission: 

•  a fully-integrated and centralized operating structure; 
•  operating profitably through improved margins and reduced costs; 
•  prudent cash management in the current economic environment; and 
• 

right-sizing our operations to match current demand and to improve per employee productivity. 

Centralized  administrative  functions  promote  entrepreneurial  store  management.  Accounts  payable, 
accounts receivable,  credit  and  collections,  accounting  and  taxes,  information technology,  legal,  human 
resources,  human  development,  treasury,  cash  management,  advertising  and  marketing  are  all 
centralized  at  our  corporate  headquarters.  These  efficiencies  have  allowed  us  to  reduce  overall 
administrative  staff,  including  personnel  in  our  corporate  offices,  from  6.4  people  per  store  as  of 
December  31,  2007  to  3.1  people  per  store  as  of  December  31,  2009.  The  reduction  of  administrative 
functions at our stores allows our local managers to focus on customer-facing opportunities to generate 
increased  revenues  and  gross  profit.  Our  operations  are  supported  by  our  dedicated  training  and 
personnel development program, which shares best practices across our dealership network and seeks 
to develop our store management talent. 

To  reduce  our  dependence  on  any  one  manufacturer  and  our  susceptibility  to  changing  consumer 
preferences,  we  offer  a  wide  variety  of  both  import  and  domestic  new  vehicle  brands  and  models. 
Encompassing economy and luxury cars, sports utility vehicles, crossovers, minivans and light trucks, we 
believe  our  brand  mix  is  well-suited  to  what  people  want  in  the  markets  we  serve.  In  these  rural, 
agricultural markets, as opposed to metropolitan markets, we believe more consumers need trucks, and a 
larger  percentage  of  customers  choose  domestic  vehicles.  We  continuously  evaluate  our  portfolio  of 
franchises,  divesting  stores  that  are  not  expected  to  meet  our  financial  return  requirements  while 
selectively acquiring attractive stores in our target markets. 

We have restructured our operations to align our costs with current industry vehicle sales levels. Through 
various cost cuts and personnel reductions initiated in the second quarter of 2008, we have achieved $65 
million of annualized permanent cost reductions. Since the second quarter of 2008 through December 31, 
2009, we also generated $71.8 million in cash by divesting stores that were non-essential or that did not 
meet our financial return expectations. We believe that we are well positioned to benefit from an increase 
in new vehicle sales above current levels. 

New Vehicle Sales 
In 2009, we sold 29,109 new vehicles generating 22.4% of our gross profit for the year. New vehicle sales 
also have the potential to create incremental profit opportunities through manufacturer incentives, resale 

3 

 
 
 
 
 
 
 
 
 
of  trade-in  vehicles,  sale  of  third-party  financing,  vehicle  service  and  insurance  contracts,  and  future 
service and repair work. 

In  2009,  we  represented  26  domestic  and  imported  brands  ranging  from  economy  to  luxury  cars,  sport 
utility vehicles, crossovers, minivans and light trucks. 

Manufacturer 
Chrysler, Jeep, Dodge ....................................  
GMC, Chevrolet, Cadillac, Buick .....................  
Toyota, Scion ..................................................  
BMW ...............................................................  
Honda, Acura ..................................................  
Ford, Lincoln, Mercury ....................................  
Subaru ............................................................  
Hyundai ...........................................................  
Nissan .............................................................  
Volkswagen, Audi ............................................  
Mercedes ........................................................  
Porsche ...........................................................  
Mazda .............................................................  
Suzuki .............................................................  
Kia ...................................................................  
Saab ................................................................  
     Total ...........................................................  

* Less than 0.1% 

Percent of 
Total 2009 
Revenue 
15.1% 
8.6 
6.7 
4.4 
3.7 
2.6 
2.3 
1.9 
1.6 
1.5 
1.0 
0.3 
0.2 
0.1 
* 
* 
50.0% 

Percent of 
2009 New 
Vehicle Sales 
30.6% 
17.1 
13.3 
8.9 
7.4 
5.1 
4.6 
3.8 
3.1 
2.9 
1.9 
0.6 
0.5 
0.1 
0.1 
* 

100.0% 

Percent of
2009 New 
Vehicle Gross 
Profit 
32.7% 
16.8 
12.8 
6.7 
8.3 
4.2 
4.1 
5.2 
3.1 
3.2 
1.9 
0.5 
0.4 
* 
0.1 
* 

100.0% 

We purchase our new car inventory directly from manufacturers, who generally allocate new vehicles to 
stores based on availability, monthly sales and market area. Accordingly, we rely on the manufacturers to 
provide  us  with  vehicles  that  meet  consumer  demand  at  suitable  locations,  with  appropriate  quantities 
and prices. However, high demand vehicles are often in short supply. We attempt to exchange vehicles 
with other automotive retailers (and amongst our own stores) to accommodate customer demand and to 
balance inventory. 

Used Vehicle Sales 
At each new vehicle store, we also sell used vehicles. We have certain stores that sell only used vehicles. 
In 2009, retail used vehicle sales generated 20.0% of our gross profit. 

Our used vehicle operations give us an opportunity to: 

•  generate sales to customers financially unable or unwilling to purchase a new vehicle; 
increase new and used vehicle sales by aggressively pursuing customer trade-ins; and 
• 
increase finance and insurance revenues and service and parts sales. 
• 

Our used vehicles are segregated into three categories: manufacturer certified used vehicles; late model, 
lower  mileage  vehicles;  and  value  autos.  We  offer  manufacturer  certified  used  vehicles  at  most  of  our 
franchised  dealerships.  These  vehicles  undergo  additional  reconditioning  and  receive  an  extended 
factory-provided warranty. Late model, lower mileage vehicles are reconditioned to like-new condition and 
offer  a  Lithia  certified  warranty.  Value  autos  are  older,  higher  mileage  vehicles  that  undergo  a  safety 
check  and  some  reconditioning.  Value  autos  are  offered  to  customers  who  require  a  less  expensive 
vehicle with lower monthly payments. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In  addition,  as  a  complement  to  our  ongoing  used  vehicle  operation  at  each  store,  and  in  response  to 
customer demand, we use personnel in our support services group to identify and acquire a better mix of 
used vehicles attractive to our markets. We conduct our own internal used vehicle auctions, and centrally 
manage the sale of used vehicles at public auctions at the corporate level.  

In  2009,  we  focused  on  increasing  retail  used  vehicle  sales.  This  resulted  in  the  sale  of  1.0  retail  used 
vehicles for every retail new vehicle sold. This is compared to approximately 0.7 retail used vehicles for 
every new vehicle sold in 2008. We believe this improvement was directly related to both our expanded 
vehicle  offerings  and  an  increased  focus  by  our  store  sales  personnel.  Furthermore,  a  declining  new 
vehicle  sales  environment  also  contributed  to  a  higher  demand  for  used  vehicles.  Our  longer-term 
strategy is to maintain a ratio of one retail used vehicle sale to one retail new vehicle sale. 

We  acquire  our  used  vehicles  through  customer  trade-ins  and  at  closed  auctions.  We  also  purchase 
vehicles  directly  from  customers  visiting  our  stores  and  from  private  parties  advertising  through  local 
newspapers and online.  

Additionally, we wholesale used vehicles that are in poor condition, are aged in our inventory, or are not 
suitable for our brand mix.  

Vehicle Financing  
We believe that arranging financing is an important part of our ability to sell vehicles and related products 
and  services.  Our  sales  personnel  and  finance  and  insurance  managers  receive  training  in  securing 
customer  financing  and  possess  extensive  knowledge  of  available  financing  alternatives.  We  try  to 
arrange  financing  for  every  vehicle  we  sell  and  we  offer  customers  financing  on  a  “same  day”  basis, 
giving us an advantage, particularly over smaller competitors who do not generate enough sales to attract 
our breadth of finance sources.  

Credit markets continued to remain tight in 2009, reducing the number of loans originated, limiting loans 
to less credit-worthy customers, reducing vehicle leasing programs and increasing overall financing costs. 
These  constraints  in  financing  resulted  in  fewer  consumers  in  the  market  and  less  floor  traffic  at  our 
stores. The financial crisis has increased the cost of funds and reduced the access to capital for finance 
companies (including manufacturers’ captive finance companies). This has prevented finance companies 
from offering certain incentives designed to increase sales and required customers to increase the down 
payment as a percentage of the sales price of vehicles and ancillary products. 

Despite these negative factors, we were able to arrange financing on 69% of the vehicles we sold during 
2009, but on a significantly lower volume of sales. In 2008, we arranged financing on 75% of the vehicles 
we  sold.  Changes  in  technology  surrounding  the  credit  application  process  have  allowed  us  to  utilize  a 
larger network of lenders across a broader geographic area. Additionally, some smaller, local banks and 
credit unions have entered the market while larger financial institutions have reduced their lending.  

In the third quarter of 2009, the U.S. Government offered the Car Allowance Rebate System (the “CARS 
Program”) to consumers who traded in older cars for newer, more fuel-efficient models. This program was 
popular with customers who required less vehicle financing and made more outright cash purchases than 
is typical in our business. As a result, we believe the penetration rate on vehicle financing was impacted 
for both the third quarter and full year 2009. 

We  earn  a  portion  of  the  financing  charge  by  discounting  each  finance  contract  we  write  and 
subsequently  sell  to  a  lender.  We  normally  arrange  financing  for  customers  by  selling  the  contracts  to 
outside  sources  on  a  non-recourse  basis  to  avoid  the  risk  of  default.  During  2009,  we  did  not  directly 
finance any of our vehicle sales.  

5 

 
 
 
 
 
 
 
 
 
 
Service Contracts and Other Products 
Our finance and insurance managers also market third-party extended warranty contracts and insurance 
contracts  to  our  new  and  used  vehicle  buyers.  These  products  and  services  yield  higher  profit  margins 
than  vehicle  sales  and  contribute  significantly  to  our  profitability.  Extended  warranty  contracts  for  new 
vehicles  provide  additional  coverage  beyond  the  duration  or  scope  of  the  manufacturer’s  warranty.  We 
sell  service  contracts  to  used  vehicle  buyers,  which  provide  coverage  for  certain  major  repairs.  We 
believe the sale of extended warranties and service contracts increase our service and parts business as 
well, as it can link future repair work to our locations. 

When customers finance an automobile purchase, we offer them ‘gap’ coverage that provides protection 
from loss incurred by the difference in the amount owed and the amount received under a comprehensive 
insurance claim. We receive a commission on each ‘gap’ policy sold.  

We offer a lifetime lube, oil and filter (“LOF”) service, which, in 2009, was purchased by 35% of our total 
new  and  used  vehicle  buyers.  This  service  helps  us  retain  customers  and  provides  opportunities  for 
repeat services and parts business. In the first quarter of 2009, we began retaining the obligation for our 
lifetime LOF insurance product on most of the contracts we sell. As a result, we defer the revenue on this 
product and recognize it over the life of the contract as services are provided. This change decreased our 
finance and insurance revenues by approximately $69 per vehicle in 2009 compared to 2008, when we 
sold the LOF contracts on a commission basis with income recognized at the time of sale. 

Service, Body and Parts 
In 2009, our service, body and parts operations generated 40.2% of our gross profit. Our service, body 
and  parts  operations  are  an  integral  part  of  establishing  customer  loyalty  and  contribute  significantly  to 
our overall revenue and profits. We provide parts and service primarily for the new vehicle brands sold by 
our stores, but we also service most makes and models. Our service, body and parts business was less 
affected by the challenging economic environment in 2009 than our other business lines.   

The service and parts business provides important repeat revenues to our stores. We market our parts 
and  service  products  by  notifying  owners  when  their  vehicles  are  due  for  periodic  service.  This 
encourages preventive maintenance rather than post-breakdown repairs. The number of customers who 
purchase  our  lifetime  LOF  product  helps  to  improve  customer  loyalty  and  provides  opportunities  for 
repeat parts and service business. 

Revenues from the service and parts departments are particularly important during economic downturns, 
as  owners  tend  to  repair  their  existing  vehicles  rather  than  buy  new  vehicles  during  such  periods.  This 
mitigates some of the effects of a drop in new vehicle sales that may occur in a recessionary economic 
environment. 

Our  service,  body  and  parts  operations  provide  us  an  opportunity  to  build  the  Lithia  Automotive  brand 
independent  of  new  vehicle  franchises.  We  have  branded  our  service  processes  as  “Assured  Service.” 
Assured Service provides customer benefits such as same day service, upfront price guarantees and a 
three-year/50,000  mile  warranty  on  repairs.  We  have  also  launched  “Assured  Automotive  Products,” 
which provide improved margin on various commodity items such as tires, filters and batteries.   

We believe a future issue will be a reduction in the number of vehicles in operation which we can expect 
to service, particularly related to domestic manufacturers, due to the declining market share of Chrysler 
and GM (compared to import manufacturers) and the lower levels of vehicle sales in 2008 and 2009. To 
counteract the impact of fewer units in operation, we have focused on offering more commodity products, 
such  as  wiper  blades  and  tires,  with  the  goal  of  being  a  full  service  provider  for  all  of  our  customers’ 
vehicle  needs.  We  believe  offering  ‘one-stop  shopping’  will  be  an  important  point  of  differentiation, 
particularly  to  take  advantage  of  additional  sales  opportunities  with  customers  purchasing  a  lifetime  oil 
6 

 
 
 
 
 
 
 
 
contract. These return customers provide an opportunity to offer more diversified services, and will help to 
offset the declines in the number of vehicles in operation. 

We  operate  13  collision  repair  centers:  four  in  Texas;  two  each  in  Oregon  and  Idaho;  and  one  each  in 
Alaska, Washington, Montana, Nevada and Iowa. 

Marketing 

We market ourselves as Lithia Autos Stores-Serving our Communities since 1946.  In most markets our 
stores are identified as Lithia Auto Stores, except where prohibited by franchise requirements. 

We emphasize customer satisfaction and we realize that customer retention is critical to our success.  We 
want our customers’ experiences to be so satisfying that they refer us to their families and friends.  We 
utilize  an  owner  marketing  strategy  consisting  of  email,  traditional  mail  and  phone  contact  to  maintain 
regular communication, solicit feedback and identify unsatisfactory experiences. 

To increase awareness and traffic at our stores, we employ a combination of traditional and digital media 
to  reach  potential  customers.  Total  advertising  expense,  net  of  manufacturer  credits,  was  $18.1  million 
during 2009. Approximately 70% of those funds were spent in traditional media and 30% were spent in 
digital and owner communications. In all of our communications, we seek to differentiate ourselves from 
competitors by conveying price, selection and finance benefits unique to Lithia. 

Some  of  our  advertising  and  marketing  expenditures  are  offset  by  manufacturer  co-op  programs. 
Advertising credits not tied to specific vehicles are earned as reimbursement submitted to manufacturers 
for  qualifying  advertising  expenditures.  These  reimbursements  are  recognized  as  a  reduction  of 
advertising  expense  upon  manufacturer  confirmation  of  submitted  expenditures.  Manufacturer 
cooperative advertising credits were $3.7 million in 2009, $3.9 million in 2008 and $4.8 million in 2007. 

The role of the Internet in automotive retail marketing continues to grow.  Most people now shop online 
before  visiting  our  stores.  We  maintain  websites  for  all  of  our  stores  and  a  corporate  site  (Lithia.com) 
dedicated to generating customer leads for our stores. Today, our websites enable our customers to: 

locate our stores and identify the new vehicle brands sold at each store; 
search new and pre-owned vehicle inventory; 
view current pricing and specials; 

• 
• 
• 
•  obtain Kelley Blue Book values; 
submit credit applications; 
• 
shop for and order manufacturers’ vehicle parts; 
• 
• 
schedule service appointments; 
•  pay for service; and 
•  provide feedback about their Lithia experience. 

We also have mobile versions of our websites in anticipation of greater adoption of mobile technology. 

We  post  our  inventory  on  major  new  and  used  vehicle  listing  services  (cars.com,  autotrader.com, 
kbb.com,  ebay,  craigslist,  etc.)  to  reach  online  shoppers.  We  also  employ  search  engine  optimization, 
search engine marketing and online display advertising to reach more online prospects.   

Social influence marketing represents a very cost effective method to enhance our corporate reputation 
and  increase  vehicle  sales  and  service.  We  are  deploying  tools  and  training  to  our  employees  in  ways 
that will help us listen to our customers and create more ambassadors for Lithia. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
Franchise Agreements 

Each  of  our  Lithia  store  subsidiaries  operates  under  a  separate  franchise  agreement  with  each 
manufacturer of the new vehicles it sells. 

Typical automobile franchise agreements specify the locations within a designated market area at which 
the store may sell vehicles and related products and perform certain approved services. The designation 
of such areas and the allocation of new vehicles among stores are at the discretion of the manufacturer. 
Franchise agreements do not, however, guarantee exclusivity within a specified territory. 

A franchise agreement may impose requirements on the store with respect to:  

facilities and equipment;  
inventories of vehicles and parts;  

• 
• 
•  minimum working capital;  
training of personnel; and  
• 
performance standards for market share and customer satisfaction. 
• 

Each  manufacturer  closely  monitors  compliance  with  these  requirements  and  requires  each  store  to 
submit monthly financial statements. Franchise agreements also grant a store the right to use and display 
manufacturers’ trademarks, service marks and designs in the manner approved by each manufacturer. 

Most franchise agreements are generally renewed after one to five years, but, in practice, have indefinite 
lives. Some franchise agreements, including those with Ford and Chrysler, have no termination date. In 
addition,  state  franchise  laws  protect  franchised  automotive  retailers.  Under  some  of  those  laws,  a 
manufacturer may not: 

• 
• 

terminate or fail to renew a franchise without good cause; or 
prevent any reasonable changes in the capital structure or financing of a store. 

The typical franchise agreement provides for early termination or non-renewal by the manufacturer upon: 

a change of management or ownership without manufacturer consent; 
insolvency or bankruptcy of the dealer;  
death or incapacity of the dealer/manager; 
conviction of a dealer/manager or owner of certain crimes; 

• 
• 
• 
• 
•  misrepresentation of certain sales or inventory information by the store, dealer/manager or owner 

to the manufacturer; 
failure to adequately operate the store; 
failure to maintain any license, permit or authorization required for the conduct of business; or 
poor market share or low customer satisfaction index scores. 

• 
• 
• 

Agreements  generally  provide  for  prior  written  notice  before  a  franchise  can  be  terminated  under  most 
circumstances.  We  also  sign  master  framework  agreements  with  most  manufacturers  that  impose 
additional requirements on our stores.  See Item 1A. “Risk Factors.”  

In 2009, both Chrysler and General Motors underwent reorganizations while in bankruptcy protection, and 
as part of these reorganizations, both manufacturers terminated select franchises. In connection with its 
reorganization,  the  Chrysler  entity  emerging  from  bankruptcy  protection,  New  Chrysler,  assumed  most 
Dealer Sales and Service (franchise) Agreements but elected to terminate certain franchise agreements 
to significantly reduce its dealer count. Two of our Chrysler stores (Omaha, NE Chrysler Jeep Dodge and 
Colorado Springs, CO Chrysler Jeep) were not assumed and those dealerships have ceased operations. 
After the reorganization, five of our existing Dodge dealerships were awarded additional franchises to sell 
either the Chrysler or Jeep brands, or both.  

8 

 
 
 
 
 
 
 
 
 
 
GM undertook a similar process in its reorganization and selected certain dealerships within its network 
for termination. The terminated dealerships were offered agreements winding down their operations with 
a  final  termination  no  later  than  October  2010.  The  GM  closure  list  was  not  made  public,  and  each 
terminated  dealership  signed  a  non-disclosure  agreement  with  respect  to  its  closure.  We  received 
franchise  agreement  modification  documents  that  terminate  all  operations  at  three  locations,  terminate 
Cadillac  franchises  at  two  Chevrolet/Cadillac  stores,  and  terminate  heavy  truck  franchises  at  two 
Chevrolet stores. We have also received notification that our one Saturn franchise will not be continued 
by GM.  

Federal  legislation  was  passed  in December  2009 which  provides  terminated Chrysler  dealers and GM 
dealers  who  have  closed  or  have  signed  wind-down  letters,  the  opportunity  to  pursue  reinstatement 
through an arbitration proceeding.  The legislation provides that the arbitrator, under the auspices of the 
American  Arbitration  Association,  shall  balance  the  economic  interest  of  the  covered  dealership,  the 
economic interest of the manufacturer and the economic interest of the public at large and shall decide 
based  upon  that  balancing,  whether  or  not  the  covered  dealership  should  be  reinstated  in  the  dealer 
network.  

We have filed notice of arbitration with respect to our previous Colorado Springs Chrysler Jeep store and 
for all of the  GM stores except the Cadillac and heavy truck franchises.  At this time, we are unable to 
assess the likelihood of successful arbitration results. 

While the arbitrations could result in the reopening of the Colorado Springs Chrysler dealership and the 
continuation  of  the  GM  dealerships  subject  to  challenge,  it  is  possible  that  we  could  lose  the  recently 
awarded  additional  brands  at  the  five  Chrysler  stores,  or  have  competing  points  reinstated  in  these 
markets. Further, significant reinstatements by Chrysler or GM could add additional costs and burdens on 
the  reorganized  manufacturers,  reducing  their  competitiveness.  We  are  unable  to  predict  the  ultimate 
financial impact on our business, if any.  

Competition 

The  retail  automotive  business  is  highly  competitive.  It  consists  of  a  large  number  of  independent 
operators,  many  of  whom  are  individuals,  families  and  small  retail  groups.  We  compete  primarily  with 
other automotive retailers, both publicly and privately-held. 

Vehicle manufacturers have designated specific marketing and sales areas within which only one dealer 
of a vehicle brand may operate. In addition, our franchise agreements typically limit our ability to acquire 
multiple  dealerships  of  a  given  brand  within  a  particular  market  area.  Certain  state  franchise  laws  also 
restrict  us  from  relocating  our  dealerships,  or  establishing  new  dealerships  of  a  particular  brand,  within 
any area that is served by another dealer with the same brand. Accordingly, to the extent that a market 
has multiple dealers of a particular brand, as some of our markets do, we are subject to significant intra-
brand competition.  

We  are  larger  and  have  more  financial  resources  than  most  private  automotive  retailers  with  which  we 
currently compete in the majority of our regional markets. We compete directly with retailers with similar 
resources in our metropolitan markets in Seattle, Washington and Concord, California. If we enter other 
metropolitan  markets,  we  may  face  competitors  that  are  larger  or  have  access  to  greater  financial 
resources. We do not have any cost advantage in purchasing new vehicles from manufacturers. We rely 
on  advertising  and  merchandising,  pricing,  our  customer  guarantees  and  sales  model,  our  sales 
expertise, service reputation and the location of our stores to sell new vehicles. 

9 

 
 
 
 
 
 
 
 
 
Regulation 

Automotive and Other Laws and Regulations 
We operate in a highly regulated industry. A number of state and federal laws and regulations affect our 
business.  In  every  state  in  which  we  operate,  we  must  obtain  various  licenses  in  order  to  operate  our 
businesses,  including  dealer,  sales  and  finance  and  insurance  licenses  issued  by  state  regulatory 
authorities.  Numerous  laws  and  regulations  govern  our  conduct  of  business,  including  those  relating  to 
our  sales,  operations,  financing,  insurance,  advertising  and  employment  practices.  These  laws  and 
regulations  include  state  franchise  laws  and  regulations,  consumer  protection  laws,  privacy  laws, 
escheatment  laws,  anti-money  laundering  laws  and  other  extensive  laws  and  regulations  applicable  to 
new and used motor vehicle dealers, as well as a variety of other laws and regulations. These laws also 
include federal and state wage-hour, anti-discrimination and other employment practices laws. 

Our  financing  activities  with  customers  are  subject  to  numerous  federal,  state  and  local  laws  and 
regulations.  Claims  arising  out  of  actual  or  alleged  violations  of  law  may  be  asserted  against  us  or  our 
stores  by  individuals,  a  class  of  individuals,  or  governmental  entities.  These  claims  may  expose  us  to 
significant  damages  or  other  penalties,  including  revocation  or  suspension  of  our  licenses  to  conduct 
store operations and fines. 

Our  operations  are  subject  to  the  National  Traffic  and  Motor  Vehicle  Safety  Act,  Federal  Motor  Vehicle 
Safety  Standards  promulgated  by  the  United  States  Department  of  Transportation,  and  the  rules  and 
regulations of various state motor vehicle regulatory agencies. 

Environmental, Health, and Safety Laws and Regulations 
Our  operations  involve  the  use,  handling,  storage  and  contracting  for  recycling  and/or  disposal  of 
materials  such  as  motor  oil  and  filters,  transmission  fluids,  antifreeze,  refrigerants,  paints,  thinners, 
batteries, cleaning products, lubricants, degreasing agents, tires and fuel. Consequently, our business is 
subject  to  a  complex  variety  of  federal,  state  and  local  requirements  that  regulate  the  environment  and 
public health and safety. 

Most of our stores utilize aboveground storage tanks, and, to a lesser extent, underground storage tanks, 
primarily  for  petroleum-based  products.  Storage  tanks  are  subject  to  periodic  testing,  containment, 
upgrading  and  removal  under  the  Resource  Conservation  and  Recovery  Act  and  its  state  law 
counterparts.  Clean-up  or  other  remedial  action  may  be  necessary  in  the  event  of  leaks  or  other 
discharges from storage tanks or other sources. In addition, water quality protection programs under the 
federal Water Pollution Control Act (commonly known as the Clean Water Act), the Safe Drinking Water 
Act  and comparable state  and  local  programs  govern  certain discharges  from  our  operations.  Similarly, 
certain air emissions from operations, such as auto body painting, may be subject to the federal Clean Air 
Act  and  related  state  and  local  laws.  Certain  health  and  safety  standards  promulgated  by  the 
Occupational  Safety  and  Health  Administration  of  the  United  States  Department  of  Labor  and  related 
state agencies also apply. 

Some  of  our  stores  are  parties  to  proceedings  under  the  Comprehensive  Environmental  Response, 
Compensation,  and  Liability  Act,  or  CERCLA,  typically  in  connection  with  materials  that  were  sent  to 
former  recycling,  treatment  and/or  disposal  facilities  owned  and  operated  by  independent  businesses. 
The remediation or clean-up of facilities where the release of a regulated hazardous substance occurred 
is required under CERCLA and other laws. 

We incur certain costs to comply with applicable environmental, health and safety laws and regulations in 
the ordinary course of our business. We do not anticipate, however, that the costs of such compliance will 
have  a  material  adverse  effect  on  our business,  results  of  operations,  cash  flows  or  financial  condition, 
although such outcome is possible given the nature of our operations and the extensive environmental, 
10 

 
 
 
 
 
 
 
 
public  health  and  safety  regulatory  framework.  We  do  not  have  any  material  known  environmental 
commitments  or  contingencies.  However,  no  assurances  can  be  given  that  material  environmental 
commitments  or  contingencies  will  not  arise  in  the  future,  or  that  they  do  not  already  exist  but  are 
unknown to us. 

Employees 

As of December 31, 2009, we employed approximately 3,930 persons on a full-time equivalent basis.  

Available Information and NYSE Compliance 

We file annual, quarterly and special reports, proxy statements and other information with the Securities 
and  Exchange  Commission  (“SEC”)  under  the  Securities  Exchange  Act  of  1934  as  amended  (the 
“Exchange Act”). You can inspect and copy our reports, proxy statements, and other information filed with 
the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, D.C. 20549. Please call 
the SEC at 1-800-SEC-0330 for further information on the Public Reference Room. The SEC maintains 
an Internet Web site at http://www.sec.gov where you can obtain some of our SEC filings. We also make 
available,  free  of  charge  on  our  website  at  www.lithia.com,  our  annual  reports  on  Form  10-K,  quarterly 
reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished 
pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after they are 
filed electronically with the SEC. The information found on our website is not part of this Form 10-K. You 
can also obtain copies of these reports by contacting Investor Relations at 541-776-6591. 

As  required  by  the  NYSE  Corporate  Governance  Standards,  we  filed  the  appropriate  certifications  with 
NYSE in 2009 confirming that our CEO is not aware of any violations of the NYSE Corporate Governance 
Standards and we also filed with the SEC in 2009 the Chief Executive Officer and Chief Financial Officer 
certifications required under Section 302 of the Sarbanes-Oxley Act. 

Item 1A.  Risk Factors  

You should carefully consider the risks described below before making an investment decision. The risks 
described below are not the only ones facing our company. Additional risks not presently known to us or 
that we currently deem immaterial may also impair our business operations. 

Risk related to our business 

Adverse conditions affecting one or more key manufacturers may negatively impact our business, 
results of operations, financial condition and cash flows.  

We  are  subject  to  a  concentration  of  risk  in  the  event  of  financial  distress,  including  potential 
reorganization or bankruptcy, of a major vehicle manufacturer. We purchase substantially all of our new 
vehicles  from  various  manufacturers  or  distributors  at  the  prevailing  prices  available  to  all  franchised 
dealers.  We  finance  certain  new  vehicle  inventory  with  automotive  manufacturers’  captive  finance 
subsidiaries.  Our  sales  volume  could  be  materially  adversely  impacted  by  the  manufacturers’  or 
distributors’ inability to supply our stores with an adequate supply of vehicles and related financing. Our 
Chrysler,  GM  and  Ford  (which  we  refer  to  as  the  domestic  manufacturers)  stores  represented 
approximately  31%,  17%  and 5%  of  our  new  vehicle  sales 
respectively,  and 
approximately 35%, 18%, and 4% for all of 2008, respectively.  

in  2009, 

Most manufacturers have experienced significant declines in sales due to the recent economic recession. 
Many  have  disclosed  substantial  operating  losses  over  the  recent  past.  Two  of  these  manufacturers, 
Chrysler and GM, filed a petition for Chapter 11 bankruptcy protection in the second quarter of 2009. Both 
11 

 
 
 
 
 
 
 
 
 
 
 
 
succeeded  in  receiving  approval  for  the  transfer  and  sale  of  key  operating  assets  into  new  companies 
with reduced debt, improved operating efficiencies, new ownership and resized operations.  

In  connection  with  its  reorganization,  the  Chrysler  entity  emerging  from  bankruptcy  protection  (“New 
Chrysler”), assumed most franchise agreements but elected to terminate certain franchise agreements to 
significantly reduce its dealer count. Two of our Chrysler stores were not assumed and those dealerships 
have  ceased  operations.  Five  of  our  existing  Dodge  dealerships  were  awarded  additional  franchises  to 
sell the Chrysler or Jeep brands.  

GM  undertook  a  similar  process  in  its  reorganization.  With  respect  to  the  dealerships  it  elected  to 
terminate, the cancellation is not immediate but, rather, the dealers were offered agreements limiting their 
current  operations,  with  a  final  termination  of  these  selected  locations  to  be  effective  no  later  than 
October 2010. The GM closure list is not made public, and no individual dealership may disclose whether 
it will be retained or terminated. We received franchise agreement modification documents that terminate 
all  operations  at  three  locations,  terminate  Cadillac  franchises  at  two  Chevrolet/Cadillac  stores  and 
terminate heavy truck franchises at two Chevrolet stores. We have also received notification that our one 
Saturn franchise will not be continued as GM was unable to find a purchaser of the Saturn brand.  

Federal  legislation  was  passed  in December  2009 which  provides  terminated Chrysler  dealers and GM 
dealers  who  have  closed  or  have  signed  wind-down  letters,  the  opportunity  to  pursue  reinstatement 
through an arbitration proceeding.  The legislation provides that the arbitrator, under the auspices of the 
American  Arbitration  Association,  shall  balance  the  economic  interest  of  the  covered  dealership,  the 
economic interest of the manufacturer and the economic interest of the public at large and shall decide 
based  upon  that  balancing,  whether  or  not  the  covered  dealership  should  be  reinstated  in  the  dealer 
network.  

We have filed notice of arbitration with respect to our previous Colorado Springs Chrysler Jeep store and 
for all of the  GM stores except the Cadillac and heavy truck franchises.  At this time, we are unable to 
assess the likelihood of successful arbitration results. 

While the arbitrations could result in the reopening of the Colorado Springs Chrysler dealership and the 
continuation  of  the  GM  dealerships  subject  to  challenge,  it  is  possible  that  we  could  lose  the  recently 
awarded  additional  brands  at  the  five  Chrysler  stores,  or  have  competing  points  reinstated  in  these 
markets. Further, significant reinstatement by Chrysler or GM could add additional costs and burdens on 
the  reorganized  manufacturers,  reducing  their  competitiveness.  We  are  unable  to  predict  the  ultimate 
financial impact on our business, if any.  

On  April 30,  2009,  Chrysler  Financial  discontinued  providing  advances  for  new  floorplan  financing.  We 
utilized Chrysler Financial for floorplan financing at all of our Chrysler locations and certain non-Chrysler 
locations. We completed the transition to permanent floorplan facilities with GMAC for all of our affected 
dealerships.  However,  our  floorplan  financing  with  GMAC  imposes  certain  obligations  on  us,  including 
maintaining a deposit relationship. If we are unable to continue to comply with those obligations, we could 
lose our floorplan financing with GMAC. 

While  New  Chrysler  and  GM  have  both  emerged  from  bankruptcy  protection  and  completed  their 
reorganizations,  the  future  remains  uncertain.  The  success  of  the  reorganizations  and  Chrysler’s 
integration with Fiat S.p.A. is unknown. The future financial condition of GM and New Chrysler, and their 
ability  to  provide  products  that  result  in  sales  and  profits  consistent  with  historical  results,  is  at  risk. 
Resizing operations could negatively impact the volume of vehicles produced and available to dealers. As 
such,  no  assurances can be  given  that  our  financial  condition, results  of  operations  and cash  flows will 
not be adversely impacted in the future.  

12 

 
 
 
 
 
 
 
 
 
The circumstances surrounding the manufacturers’ continued viability and the success of the reorganized 
companies  remain  fluid  and  uncertain.  There  can  be  no  assurance  that  we  will  be  able  to  successfully 
address  the  risks  described  above  or  those  of  the  current  economic  circumstances  and  weak  sales 
environment.  

Our  business  will  be  harmed  if  overall  consumer  demand  continues  to  suffer  from  a  severe  or 
sustained downturn.  

Our business is heavily dependent on consumer demand and preferences. The recent downturn in overall 
levels  of  consumer  spending  has  materially  and  adversely  affected  our  revenues.  We  expect  this 
downturn  to  continue  through  at  least  2010.  Retail  vehicle  sales  are  cyclical  and  historically  have 
experienced periodic downturns characterized by oversupply and weak demand. These cycles are often 
dependent  on  general  economic  conditions  and  consumer  confidence,  as  well  as  the  level  of 
discretionary  personal  income  and  credit  availability.  Economic  conditions  may  continue  in  a  severe, 
prolonged  downturn,  and  continue  to  have  a  material  adverse  effect  on  our  retail  business,  particularly 
sales of new and used automobiles.  

Our  success  depends  in  large  part  upon  the  overall  demand  for  the  particular  lines  of  vehicles 
that each of our stores sell and the ability of the manufacturers to continue to deliver high quality, 
defect-free vehicles. 

Demand  for  our  primary  manufacturers’  vehicles  as  well  as  the  financial  condition,  management, 
marketing,  production  and  distribution  capabilities  of  these  manufacturers  can  significantly  affect  our 
business.  Events  that  adversely  affect  a  manufacturer’s  ability  to  timely  deliver  new  vehicles  may 
adversely  affect  us  by  reducing  our  supply  of  popular  new  vehicles  and  leading  to  lower  sales  in  our 
stores  during  those  periods  than  would  otherwise  occur.  In  addition,  the  discontinuance  of  a  particular 
brand could negatively impact our revenues and profitability.  

Vehicle  manufacturers  would  be  adversely  impacted  by  economic  downturns  or  recessions,  adverse 
fluctuations in currency exchange rates, significant declines in the sales of their new vehicles, increases 
in interest rates, declines in their credit ratings, labor strikes or similar disruptions (including within their 
major  suppliers),  supply  shortages  or  rising  raw  material  costs,  rising  employee  benefit  costs,  adverse 
publicity that may reduce consumer demand for their products, product defects, vehicle recall campaigns, 
litigation, poor product mix or unappealing vehicle design, or other adverse events. These and other risks 
could  materially  adversely  affect  any  manufacturer  and  limit  its  ability  to  profitably  design,  market, 
produce or distribute new vehicles, which, in turn, could materially adversely affect our business, results 
of operations, financial condition and cash flows.  

The  recent  announcement  by  Toyota,  of  not  only  its  recall  of  approximately  8.5  million  vehicles  for 
possible  accelerator  pedal  sticking  issues,  but  to  cease  selling  8  models  of  vehicles  until  potentially 
defective parts have been replaced, has reduced sales at our Toyota stores and has adversely effected 
the manufacturer’s reputation for quality.  It is uncertain how long repairs and replacements will take and 
the long term effects these recalls and safety issues will have on the Toyota brands. 

Additionally,  federal  and  certain  state  laws  mandate  minimum  levels  of  vehicle  fuel  economy  and 
establish  emission  standards  which  levels  and  standards  could  be  increased  in  the  future,  including 
requiring  the  use  of  renewable  energy  sources.  Such  laws  often  increase  the  costs  of  new  vehicles 
generally,  which  would  be  expected  to  reduce  demand.  Further,  changes  in  these  laws  could  result  in 
fewer  vehicles  available  for  sale  by  manufacturers  unwilling  or  unable  to  comply  with  the  higher 
standards.  

13 

 
 
 
 
 
 
 
 
 
A decline of available financing in the lending market has, and may continue to, adversely affect 
our vehicle sales volume.  

A  significant  portion  of  vehicle  buyers,  particularly  in  the  used  car  market,  finance  their  purchases  of 
automobiles. Sub-prime lenders have historically provided financing for consumers who, for a variety of 
reasons including poor credit histories and lack of down payment, do not have access to more traditional 
finance sources. Lenders have generally tightened their credit standards. In the event lenders maintain or 
further tighten their credit standards or there is a further decline in the availability of credit in the lending 
market, the ability of these consumers to purchase vehicles could be limited which could have a material 
adverse effect on our business, results of operations, financial condition and cash flows.  

We are dependent on manufacturer-affiliated financing companies to provide flooring sources for 
our  new  vehicle  inventories.  If  flooring  sources are  eliminated  or  reduced,  no  assurance  can  be 
given that we will be able to secure additional borrowing facilities. Additionally, our flooring debt 
is due upon demand, and it may be called at any time.  

We  secure  real  estate  financing  from  certain  lenders  with  a  commitment  that  we  continue  to  maintain 
associated  flooring  lines  at  the  location  so  long  as  any  mortgage  debt  remains  outstanding.    Such  a 
commitment subjects us to the prevailing flooring line rate and terms offered by the lender, unless we are 
able to refinance our real estate debt placed with them. 

We  currently  have  relationships  with  a  number  of  manufacturers  or  their  affiliated  finance  companies, 
including GMAC LLC, Daimler Financial, TMCC, Ford Motor Credit Company, VW Credit, Inc., American 
Honda  Finance  Corporation,  Nissan  Motor  Acceptance  Corporation  and  BMW  Financial  Services  NA, 
LLC.  These companies provide new vehicle floorplan financing for their respective brands. GMAC LLC 
serves  as  the  primary  lenders  for  all  other  brands.  At  December  31,  2009,  GMAC  was  the  flooring 
provider  on  approximately  66%  of  the  amount  outstanding.  Certain  of  these  companies  have  incurred 
significant losses and are operating under financial constraints. Other companies may incur losses in the 
future  or  undergo  funding  limitations.  As  a  result,  credit  that  has  typically  been  extended  to  us  by  the 
companies  may  be  modified  with  terms  unacceptable  to  us  or revoked  entirely.  If  these  events  were  to 
occur, we may not be able to pay our flooring debts or borrow sufficient funds to refinance the vehicles. 
Even if new financing were available, it may not be on terms acceptable to us.  

Our  business  may  be  adversely  affected  by  unfavorable  conditions  in  our  local  markets,  even  if 
those conditions are not prominent nationally.  

Our performance is subject to local economic, competitive and other conditions prevailing in our various 
geographic areas. Our dealerships currently are located in limited markets in 12 states, with three states 
accounting  for  approximately 52%  of  our  annualized  revenue  in  2009.  Our  results  of  operations, 
therefore, depend substantially on general economic conditions and consumer spending levels in those 
markets  and  could  be  materially  adversely  affected  to  the  extent  these  markets  experience  sustained 
economic downturns regardless of improvements in the U.S. economy overall.  

14 

 
 
 
 
 
 
 
 
If  manufacturers  or  distributors  discontinue  or  change  sales  incentives,  warranties  and  other 
promotional  programs,  our  business,  results  of  operations,  financial  condition  and  cash  flows 
may be materially adversely affected.  

We depend upon the manufacturers and distributors for sales incentives, warranties and other programs 
that  are  intended  to  promote  new  vehicle  sales  or  support  dealership  profitability.  Manufacturers  and 
distributors  routinely  make  many  changes  to  their  incentive  programs.  Some  of  the  key  incentive 
programs include:  

customer rebates;  

• 
•  dealer incentives on new vehicles;  
• 
•  below-market financing on new vehicles and special leasing terms; and  
sponsorship of used vehicle sales by authorized new vehicle dealers. 
• 

special rates on certified, pre-owned cars;  

Our  financial  condition  could  be  materially  adversely  impacted  by  a  discontinuation  or  change  in  our 
manufacturers’ or distributors’ incentive programs. In addition, some manufacturers, including BMW and 
Mercedes, use a dealership’s manufacturer-determined customer satisfaction index, or CSI, scores as a 
factor governing participation in incentive programs. To the extent we cannot meet such minimum scores, 
we  may  be  precluded  from  receiving  certain  incentives,  which  could  materially  adversely  affect  our 
business, results of operations, financial condition and cash flows.  

Volatility  in  vehicle  fuel  prices  changes  consumer  demand  and  significant  increases  can  be 
expected to reduce vehicle sales.  

Historically,  in  times  of  rapid  increase  in  crude  oil  and  fuel  prices,  sales  of  vehicles  have  dropped, 
particularly in the short term, as the economy slows, consumer confidence wanes and fuel costs become 
more  prominent  to  the  consumer’s  buying  decision.  Limited  supply  of,  and  an  increasing  demand  for, 
crude oil over time are expected to result in significant price increases in the future. In sustained periods 
of  higher  fuel  costs,  consumers  who  do  purchase  vehicles  tend  to  prefer  smaller,  more  fuel  efficient 
vehicles  (which  typically  have  lower  margins)  or  hybrid  vehicles  (which  can  be  in  limited  supply  during 
these periods).  

Additionally,  a  significant  portion  of  our  new  vehicle  revenue  and  gross  profit  is  derived  from  domestic 
manufacturers. These manufacturers have historically sold a higher percentage of trucks and SUVs than 
import or luxury brands. As such, they may experience a more significant decline in sales in the event that 
fuel prices increase.  

The ability of our stores to make new vehicle sales depends in large part upon the manufacturers 
and,  therefore,  any  disruption  or  change  in  our  relationships  with  manufacturers  may  materially 
and adversely affect our business, results of operations, financial condition and cash flows.  

We depend on the manufacturers to provide us with a desirable mix of new vehicles. The most popular 
vehicles usually produce the highest profit margins and are frequently in short supply. If we cannot obtain 
sufficient quantities of the most popular models, our profitability may be adversely affected. Sales of less 
desirable models may reduce our profit margins.  

Each of our stores operates pursuant to a franchise agreement with each of the respective manufacturers 
for which it serves as franchisee. Manufacturers exert significant control over our stores through the terms 
and conditions of their franchise agreements. Such agreements contain provisions for termination or non-
renewal for a variety of causes, including CSI scores and sales and financial performance. From time to 
time, certain of our stores have failed to comply with certain provisions of their franchise agreements, and 
15 

 
 
 
  
 
 
  
 
 
 
we cannot assure you that our stores will be able to comply with these provisions in the future. In addition, 
actions taken by a manufacturer to exploit its bargaining position in negotiating the terms of renewals of 
franchise  agreements  or  otherwise  could  also  have  a  material  adverse  effect  on  our  revenues  and 
profitability.  If  a  manufacturer  terminates  or  fails  to  renew  one  or  more  of  our  significant  franchise 
agreements or a large number of our franchise agreements, such action could have a material adverse 
effect on our business, results of operations, financial condition and cash flows.  

Our franchise agreements also specify that, except in certain situations, we cannot operate a franchise by 
another manufacturer in the same building as the manufacturer’s franchised store. This may require us to 
build new facilities at a significant cost. Moreover, our manufacturers generally require that the store meet 
defined image standards. These commitments could require us to make significant capital expenditures.  

If  state  dealer  laws  are  repealed  or  weakened,  our  dealerships  will  be  more  susceptible  to 
termination,  non-renewal  or  renegotiation  of  their  franchise  agreements.  Additionally,  federal 
bankruptcy law can override protections afforded under state dealer laws. 

State dealer laws generally provide that a manufacturer may not terminate or refuse to renew a franchise 
agreement unless it has first provided the dealer with written notice setting forth good cause and stating 
the  grounds  for  termination  or  non-renewal.  Some  state  dealer  laws  allow  dealers  to  file  protests  or 
petitions  or  attempt  to  comply  with  the  manufacturer’s  criteria  within  the  notice  period  to  avoid  the 
termination or non-renewal. If dealer laws are repealed in the states in which we operate, manufacturers 
may  be  able  to  terminate  our  franchises  without  providing  advance  notice,  an  opportunity  to  cure  or  a 
showing of good cause. Without the protection of state dealer laws, it may also be more difficult for our 
dealers to renew their franchise agreements upon expiration.  

In addition, these laws restrict the ability of automobile manufacturers to directly enter the retail market in 
the  future.  If  manufacturers  obtain  the  ability  to  directly  retail  vehicles  and  do  so  in  our  markets,  such 
competition  could  have  a  material  adverse  effect  on  our  business,  results  of  operations,  financial 
condition and cash flows. 

As evidenced by the recent bankruptcy proceedings of both Chrysler and GM, state dealer laws do not 
afford  continued  protection  from  manufacturer  terminations  or  non-renewal  of  franchise  agreements. 
While  we  do  not  believe  additional  bankruptcy  filings  are  probable,  no  assurances  can  be  given  that  a 
manufacturer will not seek protection under bankruptcy laws, or that, in this event, they will not seek to 
terminate franchise rights held by us.  

Manufacturer stock ownership restrictions may impair our ability to maintain or renew franchise 
agreements or issue additional equity.  

Certain of our franchise agreements prohibit transfers of ownership interests of a store or, in some cases, 
its  parent.  The  most  prohibitive  restriction  which  could  be  imposed  by  various  manufacturers,  including 
Honda/Acura,  Hyundai,  Isuzu,  Mazda  and  Nissan,  provides  that,  under  certain  circumstances,  we  may 
lose a franchise if a person or entity acquires an ownership interest in us above a specified level (ranging 
from  20%  to  50%  depending  on  the  particular  manufacturer’s  restrictions  and  falling  as  low  as  5%  if 
another  vehicle  manufacturer  is  the  entity  acquiring  the  ownership  interest)  without  the  approval  of  the 
applicable manufacturer. Other restrictions in certain franchise agreements with manufacturers, including 
Ford, GM, Honda/Acura and Toyota, provide that a change in control in the Company is a violation of the 
agreement.  Violations  by  our  shareholders  or  prospective  shareholders  are  generally  outside  of  our 
control and may result in the termination or non-renewal of one or more of our franchises or impair our 
ability  to  negotiate  new  franchise  agreements  for  dealerships  we  desire  to  acquire  in  the  future,  which 
may have a material adverse effect on our business, results of operations, financial condition and cash 
flows. These restrictions may also prevent or deter a prospective acquirer from acquiring control of us or 
16 

 
 
 
 
 
 
  
 
otherwise adversely affect the market price of our Class A common stock or limit our ability to restructure 
our debt obligations.  

Our  overall  liquidity  may  be  materially  adversely  affected  by  failures  of  or  delays  by 
manufacturers in remitting payments to us.  

We  rely  on  our  manufacturer  partners  to  pay  amounts  owed  to  us  under  customary  business  terms. 
These amounts owed to us relate to, but are not limited to, warranty work performed, factory holdback or 
other manufacturer incentives. Total receivables from manufacturers were $11.0 million and $16.5 million 
as of December 31, 2009 and 2008, respectively. In the event manufacturers significantly delay or fail to 
make payments of amounts owed, our overall liquidity position could be materially and adversely affected.  

Increasing  competition  among  automotive  retailers  reduces  our  profit  margins  on  vehicle  sales 
and  related  businesses.  Further,  the  use  of  the  Internet  in  the  car  purchasing  process  could 
materially adversely affect us.  

Automobile  retailing  is  a  highly  competitive  business.  Our  competitors  include  publicly  and  privately-
owned dealerships, some of which are larger and have greater financial and marketing resources than we 
do. Many of our competitors sell the same or similar makes of new and used vehicles that we offer in our 
markets  at  competitive  prices.  We  do  not  have  any  cost  advantage  in  purchasing  new  vehicles  from 
manufacturers  due  to  economies  of  scale  or  otherwise.  In  addition,  the  popularity  of  short-term  vehicle 
leasing in the past few years has resulted, as these leases expire, in a large increase in the number of 
late  model  used  vehicles  available  in  the  market,  which  puts  added  pressure  on  new  and  used  vehicle 
margins.  

Our finance and insurance business and other related businesses, which have higher margins than sales 
of new and used vehicles, are subject to strong competition from various financial institutions and other 
third parties.  

The Internet has become a significant part of the sales process in our industry. Customers are using the 
Internet to compare pricing for cars and related finance and insurance services, which may further reduce 
margins  for  new  and  used  cars  and  profits  for  related  finance  and  insurance  services.  If  Internet  new 
vehicle  sales  are  allowed  to  be  conducted  without  the  involvement  of  franchised  dealers,  our  business 
could be materially adversely affected. In addition, other franchise groups have aligned themselves with 
services  offered  on  the  Internet  or  are  investing  heavily  in  the  development  of  their  own  Internet 
capabilities, which could materially adversely affect our business, results of operations, financial condition 
and cash flows.  

Our  franchise  agreements  do  not  grant  us  the  exclusive  right  to  sell  a  manufacturer’s  product  within  a 
given  geographic  area. Our revenues or profitability  could be  materially  adversely  affected if  any  of our 
manufacturers award franchises to others in the same markets where we operate or if existing franchised 
dealers increase their market share in our markets.  

In  addition,  we  may  face  increasingly  significant  competition  as  we  strive  to  gain  market  share  through 
acquisitions or otherwise. Our operating margins may decline over time as we expand into markets where 
we do not have a leading position.  

Import product restrictions and foreign trade risks may impair our ability to sell foreign vehicles 
profitably.  

A  significant  portion  of  the  vehicles  we  sell,  as  well  as  certain  major  components  of  such  vehicles,  are 
manufactured outside the United States. Accordingly, we are affected by import and export restrictions of 
17 

 
 
 
 
 
 
 
 
 
 
 
various  jurisdictions  and  are  dependent  to  some  extent  on  general  socio-economic  conditions  in,  and 
political relations with, a number of foreign countries. Additionally, fluctuations in currency exchange rates 
may  increase  the  price  and  adversely  affect  our  sales  of  vehicles  produced  by  foreign  manufacturers. 
Imports  into  the  United  States  may  also  be  adversely  affected  by  increased  transportation  costs  and 
tariffs,  quotas  or  duties,  any  of  which  could  have  a  material  adverse  effect  on  our  business,  results  of 
operations, financial condition and cash flows.  

Environmental, health or safety regulations could have a material adverse effect on our business, 
results  of  operations,  financial  condition  and  cash  flows  or  cause  us  to  incur  significant 
expenditures.  

We are subject to various federal, state and local environmental, health and safety regulations governing, 
among other things, the generation, storage, handling, use, treatment, recycling, transportation, disposal 
and  remediation  of  hazardous  material  and  the  emission  and  discharge  of  hazardous  material  into  the 
environment. Under certain environmental regulations  or pursuant to signed private contracts, we could 
be  held  responsible  for  all  of  the  costs  relating  to  any  contamination  at  our  present  or  our  previously 
owned facilities, and at third party waste disposal sites. We are aware of contamination at certain of our 
facilities,  and  we  are  in  the  process  of  conducting  investigations  and/or  remediation  at  some  of  these 
properties.  In  certain  cases,  the  current  or  prior  property  owner  is  conducting  the  investigation  and/or 
remediation  or  we  have  been  indemnified  by  either  the  current  or  prior  property  owner  for  such 
contamination.  There  can  be  no  assurance  that  these  owners  will  remediate  or  continue  to  remediate 
these properties or pay or continue to pay pursuant to these indemnities. We are also required to obtain 
permits from governmental authorities for certain operations. If we violate or fail to fully comply with these 
regulations or permits, we could be fined or otherwise sanctioned by regulators.  

Environmental,  health  and  safety  regulations  are  becoming  increasingly  stringent.  There  can  be  no 
assurance that the costs of compliance with these regulations will not result in a material adverse effect 
on  our  results  of  operations  or  financial  condition.  Further,  no  assurances  can  be  given  that  additional 
environmental,  health  or  safety  matters  will  not  arise  or  new  conditions  or  facts  will  not  develop  in  the 
future  at  our  currently  or  formerly  owned  or  operated  facilities,  or  at  sites  that  we  may  acquire  in  the 
future, which will require us to incur significant expenditures.  

With  the  breadth  of  our  operations  and  volume  of  transactions,  compliance  with  the  many 
applicable federal and state laws and regulations cannot be assured. New regulations are enacted 
on  an  ongoing  basis.  These  regulations  can  impact  our  profitability  and  require  continuous 
training and vigilance. Fines, judgments and administrative sanctions can be severe.  

We are subject to federal, state and local laws and regulations in each of the 12 states in which we have 
stores.  New  laws  and  regulations  are  enacted  on  an  ongoing  basis.  With  the  number  of  stores  we 
operate, the number of personnel we employ and the large volume of transactions we handle, it is likely 
that technical mistakes will be made. It is also likely that these regulations may impact our profitability and 
require  ongoing  training.  Current  practices  in  stores  may  become  prohibited.  We  are  responsible  for 
ensuring that continued compliance with laws is maintained. If there are unauthorized activities of serious 
magnitude,  the  state  and  federal  authorities  have  the  power  to  impose  civil  penalties  and  sanctions, 
suspend  or  withdraw  dealer  licenses  or  take  other  actions.  These  actions  could  materially  impair  our 
activities  or  our  ability  to  acquire  new  stores  in  those  states  where  violations  occurred.  Further,  private 
causes of  action  on  behalf  of  individuals  or  a  class of  individuals  could result in  significant damages  or 
injunctive relief.  

18 

 
 
 
 
  
 
 
The seasonality of our business magnifies the importance of second and third quarter operating 
results.  

Our business is subject to seasonal variations in revenues. In our experience, demand for automobiles is 
generally  lower  during  the  first  and  fourth  quarters  of  each  year  and  this  variance  is  even  more 
pronounced in stores located in cold-weather states. We, therefore, generally receive a disproportionate 
amount of revenues in the second and third quarters and expect our revenues and operating results to be 
generally lower in the first and fourth quarters. Consequently, if conditions surface during the second and 
third  quarters  that  impair  vehicle  sales,  such  as  higher  fuel  costs,  depressed  economic  conditions  or 
similar adverse conditions, our revenues for the full year could be materially adversely affected.  

Our  ability  to  increase  revenues  through  acquisitions  depends  on  our  ability  to  acquire  and 
successfully integrate additional stores.  

General  
The U.S. automobile industry is considered a mature industry in which minimal growth is expected in unit 
sales  of  new  vehicles.  Accordingly,  a  principal  component  of  our  growth  in  sales  would  be  to  make 
acquisitions  in  our  existing  markets  and  in  new  geographic  markets.  To  complete  the  acquisition  of 
additional stores, we need to successfully address each of the following challenges.  

Limitations on our capital resources  
The  acquisition  of  additional  stores  will  require substantial capital  investment.  Limitations on  our  capital 
resources would restrict our ability to complete new acquisitions.  

We  have  financed  our  past  acquisitions  from  a  combination  of  the  cash  flow  from  our  operations, 
borrowings  under  our  credit  arrangements,  issuances  of  our  common  stock  and  proceeds  from  private 
debt offerings. The use of any of these financing sources could have the effect of reducing our earnings 
per share. We  may  not  be  able  to obtain  financing  in  the  future  due  to  the market price of  our Class A 
common  stock  and  overall  market  conditions.  Furthermore,  using  cash  to  complete  acquisitions  could 
substantially limit our operating or financial flexibility.  

Substantially all of the assets of our dealerships are pledged to secure the indebtedness under our Credit 
Facility and our floorplan financing indebtedness. These pledges may limit our ability to borrow from other 
sources in order to fund our acquisitions.  

Manufacturers  
We  are  required  to  obtain  consent  from  the  applicable  manufacturer  prior  to  the  acquisition  of  a 
franchised  store.  In  determining  whether  to  approve  an  acquisition,  a  manufacturer  considers  many 
factors, including our financial condition, ownership structure, the number of stores currently owned and 
our  performance  with  those  stores.  Obtaining  manufacturer  approval  of  acquisitions  also  takes  a 
significant amount of time, typically 60 to 90 days. We cannot assure you that manufacturers will approve 
future  acquisitions  or  do  so  on  a  timely  basis,  which  could  significantly  impair  the  execution  of  our 
acquisition strategy.  

Most major manufacturers have now established limitations or guidelines on the:  

•  number of such manufacturers’ stores that may be acquired by a single owner;  
•  number of stores that may be acquired in any market or region;  
•  percentage of market share that may be controlled by one automotive retailer group;  
•  ownership of stores in contiguous markets; and  
• 

frequency of acquisitions.  

19 

 
 
 
 
 
 
  
 
 
 
 
In  addition,  such  manufacturers  generally  require  that  no  other  manufacturers’  brands  be  sold  from  the 
same store location, and many manufacturers have site control agreements in place that limit our ability 
to change the use of the facility without their approval.  

A  manufacturer  also  considers  our  past  performance  as  measured  by  the  CSI  scores  and  sales 
performance at our existing stores. At any point in time, some of our stores may have CSI scores below 
the  manufacturers’  sales  zone  averages  or  have  achieved  sales  below  the  targets  manufacturers  have 
set. Our failure to maintain satisfactory CSI scores and to achieve market share performance goals could 
restrict our ability to complete future acquisitions. We currently have, and at any point in the future may 
have, manufacturers that restrict our ability to complete future acquisitions.  

Acquisition risks  
We will face risks commonly encountered with growth through acquisitions. These risks include, without 
limitation:  

incurring significantly higher capital expenditures and operating expenses;  
failing to assimilate the operations and personnel of acquired dealerships;  

• 
• 
•  entering new markets with which we are unfamiliar;  
•  encountering undiscovered liabilities and operational difficulties at acquired dealerships;  
•  disrupting our ongoing business;  
•  diverting our management resources;  
• 
• 

failing to maintain uniform standards, controls and policies;  
impairing relationships with employees, manufacturers and customers as a result of changes in 
management;  
incurring  increased  expenses  for  accounting  and  computer  systems,  as  well  as  integration 
difficulties;  
failing  to  obtain  a  manufacturer’s  consent  to  the  acquisition  of  one  or  more  of  its  dealership 
franchises or renew the franchise agreement on terms acceptable to us; and  
valuing incorrectly entities to be acquired. 

• 

• 

• 

In addition, we may not adequately anticipate all of the demands that growth will impose on our systems, 
procedures and structures.  

Consummation; competition  
We  may  not  be  able  to  consummate  any  future  acquisitions  at  acceptable  prices  and  terms  or  identify 
suitable candidates. In addition, increased competition in the future for acquisition candidates could result 
in fewer acquisition opportunities for us and higher acquisition prices. The magnitude, timing, pricing and 
nature of future acquisitions will depend upon various factors, including:  

the availability of suitable acquisition candidates;  
competition with other dealer groups for suitable acquisitions;  
the negotiation of acceptable terms with the seller and with the manufacturer;  

• 
• 
• 
•  our financial capabilities and ability to obtain financing on acceptable terms;  
•  our stock price;  
•  our ability to maintain required financial covenant levels after the acquisition; and  
• 

the availability of skilled employees to manage the acquired businesses. 

Financial condition  
The  operating  and  financial  condition  of  acquired  businesses  cannot  be  determined  accurately  until  we 
assume control. Although we conduct what we believe to be a prudent level of investigation regarding the 
operating  and  financial  condition  of  the  businesses  we  purchase,  in  light  of  the  circumstances  of  each 
transaction,  an  unavoidable  level  of  risk  remains  regarding  the  actual  operating  condition  of  these 
20 

 
 
 
 
 
 
 
 
businesses.  Similarly,  many  of  the  dealerships  we  acquire  do  not  have  financial  statements  audited  or 
prepared  in  accordance  with  U.S.  generally  accepted  accounting  principles.  We  may  not  have  an 
accurate understanding of the historical financial condition and performance of our acquired businesses. 
Until  we  actually  assume  control  of  the  business  assets  and  their  operations,  we  may  not  be  able  to 
ascertain  the  actual  value  or  understand  the  potential  liabilities  of  the  acquired  businesses  and  their 
operations.  

Indefinite-lived  intangible  assets  (franchise  value)  comprise  a  meaningful  portion  of  our  total 
assets ($42.5 million at December 31, 2009). We must test our intangible assets for impairment at 
least  annually,  which  may  result  in  a  non-cash  write  down  of  franchise  rights  and  could  have  a 
material adverse impact on our business, results of operations, financial condition and cash flows 
and impair our ability to comply with loan covenants.  

Indefinite-lived  intangibles  are  subject  to  impairment  assessments  at  least  annually  (or  more  frequently 
when events or circumstances indicate that an impairment may have occurred) by applying a fair-value 
based test. Our remaining principal intangible assets are our rights under our franchise agreements with 
vehicle manufacturers. The risk of impairment charges increases if operating losses are suffered at those 
stores,  if  a  manufacturer  files  for  bankruptcy  or  if  the  stores  are closed.  Impairment  charges  result  in  a 
non-cash  write-down  of  the  affected  franchise  values.  Furthermore,  impairment  charges  could  have  an 
adverse impact on our ability to satisfy the financial ratios or other covenants under our debt agreements 
and could have a material adverse impact on our business, results of operations, financial condition and 
cash flows.  

A  net  deferred  tax  asset  position  comprises  a  meaningful  portion  of  our  total  assets 
(approximately $39.7 million at December 31, 2009). We are required to assess the recoverability 
of  this  asset  on  an  ongoing  basis.  Future  negative  operating  performance  or  other  unfavorable 
developments  may  result  in  a  valuation  allowance  being  recorded  against  some  or  all  of  this 
amount.  This  could  have  a  material  adverse  impact  on  our  business,  results  of  operations, 
financial condition and cash flows and impair our ability to comply with loan covenants.  

Deferred tax assets are evaluated periodically to determine if they are expected to be recoverable in the 
future.  This  evaluation  considers  positive  and  negative  evidence  in  order  to  assess  whether  it  is  more 
likely than not that a portion of the asset will not be realized. The risk of a valuation allowance increases if 
continuing operating losses are incurred. A valuation allowance on our tax asset could have an adverse 
impact on our ability to satisfy financial ratios or other covenants under our debt agreements and could 
have a material adverse impact on our business, results of operations, financial condition and cash flows.  

Our  Credit  Facility  expires  in  October  2010.  If  we  are  unable  to  extend  or  replace  our  Credit 
Facility, our overall liquidity position may be materially adversely affected.  

We  rely  on  our  Credit  Facility  for  working  capital  requirements,  portions  of  our  used  vehicle  inventory, 
acquisitions  and  for  general  corporate  purposes.  We  recently  amended  our  Credit  Facility,  which 
extended  it  to  October  2010  and  relaxed  certain  restrictions  governing  acquisitions,  dividend  payments 
and share repurchases. As of December 31, 2009, we had $24.0 million drawn under our Credit Facility. 
We intend to amend, extend or replace the Credit Facility. However, we can provide no assurance that 
we will be able to amend, extend or replace our Credit Facility on terms acceptable to us, or at all, prior to 
its maturity. A failure to amend, extend or replace our Credit Facility could materially adversely affect our 
liquidity and our business, results of operations, financial condition and cash flows.  

21 

 
 
 
 
 
 
 
 
Our indebtedness and lease obligations could materially adversely affect our financial health, limit 
our  ability  to  finance  future  acquisitions  and  capital  expenditures  and  prevent  us  from  fulfilling 
our financial obligations.  

As of December 31, 2009, our total outstanding indebtedness was approximately $486.9 million, including 
$210.5 million in floor plan financing, $24.0 million in borrowings under our Credit Facility, $238.8 million 
in mortgage debt, $8.5 million in other long term debt, $2.9 million in floorplan financing and $2.2 million 
in mortgage debt in liabilities related to assets held for sale. Mortgage indebtedness consists primarily of 
real estate loans on individual properties from thirteen different banks and finance companies at fixed and 
variable rates.  

Our  floorplan  financing  is  provided  by  nine  banks  and  finance  companies  that  are  or  previously  were 
associated with automobile manufactures. For new vehicles and vehicles purchased at dealer auctions, 
advances are made at the time such vehicles are purchased and are typically required to be repaid no 
later than upon sale or lease of the vehicle.  

Most of our floorplan financing may be terminated at any time by the lender and is due on demand.  

Our  indebtedness  and  lease  obligations  could  have  important  consequences  to  us,  including  the 
following: 

limitations on our ability to make acquisitions;  

• 
•  our ability to obtain additional financing for acquisitions, capital expenditures, working capital or 

general corporate purposes may be impaired in the future;  

•  a portion of our current cash flow from operations must be dedicated to the payment of principal 
on  our  indebtedness,  thereby  reducing  the  funds  available  to  us  for  our  operations  and  other 
purposes; and  
some of our borrowings are and will continue to be at variable rates of interest, which exposes us 
to the risk of increasing interest rates. 

• 

In  addition,  our  loan  agreements  contain  covenants  that  limit  our  discretion  with  respect  to  business 
matters, including incurring additional debt or disposing of assets. Other covenants are financial in nature, 
including current and fixed-charge ratios and minimum net-worth requirements. A breach of any of these 
covenants  could  result  in  a  default  under  the  applicable  agreement.  In  addition,  a  default  under  one 
agreement  could  result  in  a  default  and  acceleration  of  our  repayment  obligations  under  the  other 
agreements under the cross-default provisions in such other agreements.  

Certain  debt  agreements  contain  subjective  acceleration  clauses  based  on  a  lender  deeming  itself 
insecure or if a “material adverse change” in our business has occurred. If these clauses are implicated 
and the lender declares that an event of default has occurred, the outstanding indebtedness would likely 
be immediately due and owing.  

If these events were to occur, we may not be able to pay our debts or borrow sufficient funds to refinance 
them. Even if new financing were available, it may not be on terms acceptable to us. As a result of this 
risk,  we  could  be  forced  to  take  actions  that  we  otherwise  would  not  take,  or  not  take  actions  that  we 
otherwise might take, in order to comply with these agreements.  

The global credit and capital markets are undergoing a period of substantial volatility and disruption, and 
the global economy is experiencing a recession. There can be no assurance that this credit environment 
will not worsen or further impact the availability and cost of debt financing, including the refinancing of our 
indebtedness. If we are unable to refinance or renegotiate our debt, we cannot guarantee that we will be 
able  to  generate  enough  cash  flow  from  operations  or  that  we  will  be  able  to  obtain  enough  capital  to 
22 

 
 
 
  
 
 
 
 
 
 
service our debt, make acquisitions or fund our planned capital expenditures. In such an event, we could 
face substantial liquidity issues and might be required to issue equity securities or sell some of our assets 
to meet our debt payments and other obligations. There can be no assurance that we will be able to effect 
refinancing of our indebtedness on terms acceptable to us, if at all.  

Additionally, our real estate debt generally has a five year term after which the debt needs to be renewed 
or replaced.  Over the last two years, the appraised value of commercial real estate, generally, and much 
of our real estate, specifically, has declined.  Further, many lenders are reducing the loan-to-value lending 
ratios for new or renewed real estate loans.  The effect of these developments could result in our inability 
to renew maturing real estate loans at the debt level existing at maturity, or on terms acceptable to us, 
requiring us to find replacement lenders or to refinance at lower loan amounts. 

The  loss  of  key  personnel  or  the  failure  to  attract  additional  qualified  management  personnel 
could adversely affect our operations and growth.  

Our  success  depends  to  a  significant  degree  on  the  efforts  and  abilities  of  our  senior  management, 
particularly  Sidney  B.  DeBoer,  our  Chairman  and  Chief  Executive  Officer,  and  Bryan B.  DeBoer,  our 
President  and  Chief  Operating  Officer.  Further,  we  have  identified  Sidney  B.  DeBoer  and/or  Bryan  B. 
DeBoer in most of our store franchise agreements as the individuals who control the franchises and upon 
whose  financial  resources  and  management  expertise  the  manufacturers  may  rely  when  awarding  or 
approving the transfer of any franchise.  

In addition, as we expand we may need to hire additional managers. The market for qualified employees 
in the industry and in the regions in which we operate, particularly for general managers and sales and 
service personnel, is highly competitive and may subject us to increased labor costs during periods of low 
unemployment.  The  loss  of  the  services  of  key  employees  or  the  inability  to  attract  additional  qualified 
managers could have a material adverse effect on our business, results of operations, financial condition 
and  cash  flows.  In  addition,  the  lack  of  qualified  management  or  employees  employed  by  potential 
acquisition candidates may limit our ability to consummate future acquisitions.  

The  sole  voting  control  of  our  company  is  currently  held  by  Sidney  B.  DeBoer,  who  may  have 
interests different from our other shareholders. Further, 3.8 million shares of our Class B common 
stock held by Lithia Holding Company, LLC (“Lithia Holding”) are pledged, with other assets, to 
secure personal indebtedness of Mr. DeBoer. The failure to repay the indebtedness could result in 
the sale of such shares and the loss of such control, which may violate agreements with certain 
manufacturers.  

Lithia  Holding,  of  which  Sidney  B.  DeBoer,  our  Chairman  and  Chief  Executive  Officer,  is  the  sole 
managing member, holds all of the outstanding shares of our Class B common stock. A holder of Class B 
common  stock  is  entitled  to  ten  votes  for  each  share  held,  while  a  holder  of  Class A  common  stock  is 
entitled  to  one  vote  per  share  held.  On  most  matters,  the  Class A  and  Class  B  common  stock  vote 
together  as  a  single  class.  As  of  March  3,  2010,  Lithia  Holding  controlled  approximately  63%  of  the 
aggregate number of votes eligible to be cast by shareholders for the election of directors and most other 
shareholder  actions.   In  addition,  because  Mr. DeBoer  is  the  managing  member  of  Lithia  Holding,  he 
currently  controls  and  will  continue  to  control,  all  of  the  outstanding  Class  B  common  stock,  thereby 
allowing him to control the company.  

Lithia Holding has pledged 3.8 million shares of our Class B common stock, together with other personal 
assets  of  Mr. DeBoer,  to  secure  a  personal  loan  to  Mr. DeBoer  from  U.S.  Bank  National  Association. 
Should  he  be  unable  to  repay  the  loan,  the  bank  could  foreclose  against  the  Class  B  common  stock, 
which would result in the automatic conversion of such shares to Class A common stock. In such event, 
Mr. DeBoer  would  no  longer  be  in  control  of  the  company  and  this  loss  (change)  in  control,  if  not 
23 

 
 
 
 
 
 
 
 
consented  to  by  the  manufacturers,  would  be  a  technical  violation  under  most  of  the  dealer  sales  and 
service  agreements  held  by  us.  While  applicable  state  franchise  laws  prohibit  manufacturers  from 
unreasonably  withholding  consent  to  a  change  in  control  or  the  appointment  of  a  new  individual 
responsible for the operations of a store should a loss in control result in the removal of both Sid DeBoer 
and  Bryan  DeBoer,  there  can  be  no  assurance  that  such  laws  will  not  change.  In  addition,  the  market 
price of our Class A common stock could decline materially if the bank foreclosed on such pledged stock 
and subsequently sold such stock in the open market.  

Risks related to investing in our Class A common stock  

Future sales of our Class A common stock in the public market could adversely impact the market 
price of our Class A common stock.  

As of March 3, 2010, we had 1,560,777 shares of Class A common stock reserved for issuance under our 
equity  plans  (including  our  employee  stock  purchase  plan).    As  of  March  3,  2010,  a  total  of  1,744,387 
shares were outstanding related to outstanding restricted stock units and options (with the options having 
a  weighted  average  exercise  price  of  $13.66  per  share  and  options  to  purchase  518,187  shares  being 
exercisable). In addition, we had 3,762,231 shares of Class B common stock outstanding convertible into 
3,762,231 shares of Class A common stock.  

In  the  future,  we  may  sell  additional  shares  of  our  Class A  common  stock  to  raise  capital.  We  cannot 
predict  the  size  of  future  sales  or  the  effect,  if  any,  they  may  have  on  the  market  price  of  our  Class A 
common  stock.  The  sale  of  substantial  amounts  of  Class A  common  stock,  or  the  perception  that  such 
sales  may  occur,  could  adversely  affect  the  market  price  of  our  Class A  common  stock  and  impair  our 
ability to raise capital through the sale of additional equity securities, or to sell equity at a price acceptable 
to us.  

Volatility  in  the  market  price  and  trading  volume  of  our  Class A  common  stock  could  adversely 
impact the value of your shares of our Class A common stock.  

The  stock  market  in  recent  years  has  experienced  significant  price  and  volume  fluctuations  that  have 
often  been  unrelated  or  disproportionate  to  the  operating  performance  of  companies  like  ours.  These 
broad market factors may materially reduce the market price of our Class A common stock, regardless of 
our operating performance. The market price of our Class A common stock, which has experienced large 
price and volume fluctuations in recent months, could continue to fluctuate significantly for many reasons, 
including in response to the risks described herein for reasons unrelated to our operations, such as:  

• 
• 

reports by industry analysts;  
changes  in  financial  estimates  by  securities  analysts  or  us,  or  our  inability  to  meet  or  exceed 
securities analysts’,  investors’ or our own estimates or expectations;  
•  actual or anticipated sales of common stock by existing shareholders;  
• 
•  additions or departures of key personnel;  
•  developments in our business or in our industry;  
•  a prolonged downturn in our industry;  
•  general  market  conditions,  such  as  interest  or  foreign  exchange  rates,  commodity  and  equity 

capital commitments;  

prices, availability of credit, asset valuations and volatility;  
changes in global financial and economic markets;  

• 
•  armed conflict, war or terrorism;  
• 
• 

regulatory changes affecting our industry generally or our business and operations in particular;  
changes in market valuations of other companies in our industry;  

24 

 
  
 
 
 
 
 
 
• 

the  operating  and  securities  price  performance  of  companies  that  investors  consider  to  be 
comparable to us; and  

•  announcements  of  strategic  developments,  acquisitions  and  other  material  events  by  us,  our 

competitors or our suppliers. 

Oregon  law  and  our  Restated  Articles  of  Incorporation  may  impede  or  discourage  a  takeover, 
which could impair the market price of our Class A common stock.  

We  are  an  Oregon  corporation,  and  certain  provisions  of  Oregon  law  and  our  Restated  Articles  of 
Incorporation  may  have  anti-takeover  effects.  These  provisions  could  delay,  defer  or  prevent  a  tender 
offer  or  takeover  attempt  that  a  shareholder  might  consider  to  be  in  his  or  her  best  interest.  These 
provisions may also affect attempts that might result in a premium over the market price for the shares 
held by shareholders, and may make removal of the incumbent management and directors more difficult, 
which, under certain circumstances, could reduce the market price of our Class A common stock.  

Our issuance of preferred stock could adversely affect holders of Class A common stock.  

Our Board of Directors is authorized to issue series of preferred stock without any action on the part of 
our  holders  of  Class A  common  stock.  Our  Board  of  Directors  also  has  the  power,  without  shareholder 
approval,  to  set  the  terms  of  any  such  series  of  preferred  stock  that  may  be  issued,  including  voting 
powers,  preferences  over  our  Class A  common  stock  with  respect  to  dividends  or  if  we  voluntarily  or 
involuntarily  dissolve  or  distribute  our  assets,  and  other  terms.  If  we  issue  preferred  stock  in  the  future 
that has preference over our Class A common stock with respect to the payment of dividends or upon our 
liquidation, dissolution or winding up, or if we issue preferred stock with voting rights that dilute the voting 
power of our Class A common stock, the rights of holders of our Class A common stock or the price of our 
Class A common stock could be adversely affected.  

Item 1B.  Unresolved Staff Comments 

None. 

Item 2.  Properties 

Our stores and other facilities consist primarily of automobile showrooms, display lots, service facilities, 
collision  repair  and  paint  shops,  supply  facilities,  automobile  storage  lots,  parking  lots  and  offices.  We 
believe our facilities are currently adequate for our needs and are in good repair. We own some of our 
properties,  but  also  lease  many  properties,  providing  future  flexibility  to  relocate  our  retail  stores  as 
demographics,  economics,  traffic  patterns  or  sales  methods  change.  Most  leases  give  us  the  option  to 
renew the lease for one or more lease extension periods. We also hold certain undeveloped land for future 
expansion. 

Item 3.  Legal Proceedings 

We  are  party  to  numerous  legal  proceedings  arising  in  the  normal  course  of  our  business.  While  we 
cannot  predict  with  certainty  the  outcomes  of  these  matters,  we  do  not  anticipate  that  the  resolution  of 
these two proceedings will have a material adverse effect on our business, results of operations, financial 
condition, or cash flows. 

Phillips/Allen/Aripe Cases 

On November 25, 2003, Aimee Phillips filed a lawsuit in the U.S. District Court for the District of Oregon 
(Case  No.  03-3109-HO)  against  Lithia  Motors,  Inc.  and  two  of  its  wholly-owned  subsidiaries  alleging 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
violations of state and federal RICO laws, the Oregon Unfair Trade Practices Act (“UTPA”) and common 
law fraud. Ms. Phillips seeks damages, attorney’s fees and injunctive relief. Ms. Phillips’ complaint stems 
from  her  purchase  of  a  Toyota  Tacoma  pick-up  truck  on  July  6,  2002.  On  May  14,  2004,  we  filed  an 
answer to Ms. Phillips’ Complaint. This case was consolidated with the Allen case described below and 
has a similar current procedural status. 

On April 28, 2004, Robert Allen and 29 other plaintiffs (“Allen Plaintiffs”) filed a lawsuit in the U.S. District 
Court for the District of Oregon (Case No. 04-3032-HO) against Lithia Motors, Inc. and three of its wholly-
owned  subsidiaries  alleging  violations  of  state  and  federal  RICO  laws,  the  Oregon  UTPA  and  common 
law  fraud.  The  Allen  Plaintiffs  seek  damages,  attorney’s  fees  and  injunctive  relief.  The  Allen  Plaintiffs’ 
Complaint  stems  from  vehicle  purchases  made  at  Lithia  stores  between  July  2000  and  April  2001.  On 
August  27,  2004,  we  filed  a  Motion  to  Dismiss  the  Complaint.  On  May  26,  2005,  the  Court  entered  an 
Order granting Defendants’ Motion to Dismiss plaintiffs’ state and federal RICO claims with prejudice. The 
Court declined to exercise supplemental jurisdiction over plaintiffs’ UTPA and fraud claims. Plaintiffs filed 
a Motion to Reconsider the dismissal Order. On August 23, 2005, the Court granted Plaintiffs’ Motion for 
Reconsideration  and  permitted  the  filing  of  a  Second  Amended  Complaint  (“SAC”).  On  September  21, 
2005, the Allen Plaintiffs, along with Ms. Phillips, filed the SAC. In this complaint, the Allen plaintiffs seek 
actual  damages  that  total  less  than  $500,000,  trebled,  approximately  $3.0  million  in  mental  distress 
claims, trebled, punitive damages of $15.0 million, attorney’s fees and injunctive relief. The SAC added as 
defendants certain officers and employees of Lithia. In addition, the SAC added a claim for relief based 
on  the  Truth  in  Lending  Act  (“TILA”).  On  November  14,  2005  we  filed  a  second  Motion  to  Dismiss  the 
Complaint  and  a  Motion  to  Compel  Arbitration.  In  two  subsequent  rulings,  the  Court  has  dismissed  all 
claims  except  those  under  Oregon’s  Unfair  Trade  Practices  Act  and  a  single  fraud  claim  for  a  named 
individual.  We  believe  the  actions  of  the  court  have  significantly  narrowed  the  claims  and  potential 
damages sought by the plaintiffs. Discovery is completed and a resolution of the case is expected by the 
end of 2010. 

On September 23, 2005, Maria Anabel Aripe and 19 other plaintiffs (“Aripe Plaintiffs”) filed a lawsuit in the 
U.S. District Court for the District of Oregon (Case No. 05-3083-HO) against Lithia Motors, Inc., 12 of its 
wholly-owned  subsidiaries  and  certain  officers  and  employees  of  Lithia,  alleging  violations  of  state  and 
federal  RICO  laws,  the  Oregon  UTPA,  common  law  fraud  and  TILA.  The  Aripe  Plaintiffs  seek  actual 
damages  of  less  than  $600,000,  trebled,  approximately  $3.7  million  in  mental  distress  claims,  trebled, 
punitive  damages  of  $12.6  million,  attorney’s  fees  and  injunctive  relief.  The  Aripe  Plaintiffs’  Complaint 
stems  from  vehicle  purchases  made  at  Lithia  stores  between  May  2001  and  August  2005  and  is 
substantially  similar  to  the  allegations  made  in  the  Allen  case.  On  July  27,  2009,  we  filed  a  Motion  to 
Dismiss all claims with the Arbitrators hearing the dispute. On September 30, 2009, the Chief Arbitrator 
issued an Order acknowledging the voluntary withdrawal of the federal RICO claims by the Plaintiff and 
dismissed the claim for emotional distress damages. Further motions are pending, but the most significant 
monetary exposures have been removed from the case. The parties have agreed to delay discovery or 
other activity with respect to this case until the resolution of the Allen case. 

Alaska Service and Parts Advisors and Managers’ Overtime Suit 

On March 22, 2006, seven former employees in Alaska brought suit against us (Dunham, et al. v. Lithia 
Support  Services,  et  al.,  3AN-06-6338  Civil,  Superior  Court  for  the  State  of  Alaska)  seeking  overtime 
wages, additional liquidated damages and attorney’s fees. The complaint was later amended to include a 
total of 11 named plaintiffs. The court ordered the dispute to arbitration. In February 2008, the arbitrator 
granted the plaintiffs’ request to establish a class of plaintiffs consisting of all present and former service 
and parts department employees totaling approximately 150 individuals who were paid on a commission 
basis. We have filed a motion requesting reconsideration of this class certification, but the arbitrator died 
before  issuing  his  opinion.  The  reconsideration  sought  a  ruling  whether  these  employees  or  some  of 
these  employees  are  exempt  from  the  applicable  state  law  that  provides  for  the  payment  of  overtime 
under  certain  circumstances.  The  replacement  arbitrator  has  now  been  appointed  and  recently  ruled  to 

26 

 
 
 
 
 
remove  all  service  and  parts  managers  from  the  case.  A  class  action  opt-out  notice  was  mailed  to  the 
service and parts employees in October 2009. No arbitration date has been set. 

We  intend  to  vigorously  defend  all  matters  noted  above,  and  to  assert  available  defenses.  We  cannot 
make an estimate of the likelihood of negative judgment in any of these cases at this time. The ultimate 
resolution  of  the  above  noted  cases  is  not  expected  to  result  in  any  significant  settlement  amounts. 
However, the results of these matters cannot be predicted with certainty, and an unfavorable resolution of 
one or more of these matters could have a material adverse effect on our results of operations, financial 
condition or cash flows. 

Item 4.  Reserved 

PART II 

Item 5.  Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer       

Purchases of Equity Securities 

Stock Prices and Dividends 
Our Class A common stock trades on the New York Stock Exchange under the symbol LAD. The following 
table presents the high and low sale prices for our Class A common stock, as reported on the New York 
Stock Exchange Composite Tape for each of the quarters in 2008 and 2009: 

2008 
Quarter 1 
Quarter 2 
Quarter 3 
Quarter 4 

2009 
Quarter 1 
Quarter 2 
Quarter 3 
Quarter 4 

$ 

$ 

High 

Low 

$ 

$ 

15.72 
10.94 
6.76 
4.99 

3.90 
9.58 
16.49 
15.42 

8.91 
4.89 
3.51 
1.53 

1.98 
1.85 
8.43 
7.04 

The number of shareholders of record and approximate number of beneficial holders of Class A common 
stock at March 3, 2010 was 1,288 and 6,646, respectively. All shares of Lithia’s Class B common stock 
are held by Lithia Holding Company, LLC.   

Dividends declared or paid on our Class A and Class B common stock during 2008 were as follows: 

Quarter related to: 
2007 
Fourth quarter 
2008 
First quarter 
Second quarter 
Third quarter 

Dividend 
amount per 
share 

  Total amount of 

dividend (in 
thousands) 

$0.14 

0.14 
0.14 
0.05 

$2,776 

2,806 
2,837 
1,025 

We did not declare nor pay any dividends on our Class A and Class B common stock related to the fourth 
quarter of 2008 or all of 2009. 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Equity Compensation Plan Information 
Information regarding securities authorized for issuance under equity compensation plans is included in 
Item 12. 

Stock Performance Graph 
The following line-graph shows the annual percentage change in the cumulative total returns for the past 
five  years  on  an  assumed  $100  initial  investment  and  reinvestment  of  dividends,  on  (a)  Lithia  Motors, 
Inc.’s  Class  A  common  stock;  (b)  the  Russell  2000;  and  (c)  a  peer  group  index  composed  of  Penske 
Automotive  Group,  Inc.,  AutoNation,  Sonic  Automotive,  Inc.,  Group  1  Automotive,  Inc.  and  Asbury 
Automotive Group, the only other comparable publicly traded automobile dealerships in the United States 
as  of  December  31,  2009.  The  peer  group  index  utilizes  the  same  methods  of  presentation  and 
assumptions for the total return calculation as does Lithia Motors and the Russell 2000. All companies in the 
peer group index are weighted in accordance with their market capitalizations.  

Comparison of 5 Year Cumulative Total Return
Assumes Initial Investment of $100
December 2009

140.00

120.00

100.00

80.00

60.00

40.00

20.00

0.00

Dec-04

Dec-05

Dec-06

Dec-07

Dec-08

Dec-09

Lithia Motors, Inc.

Auto Peer Group

Russell 2000 Index 

Base 
Period 

Indexed Returns for the Year Ended 

Company/Index 
Lithia Motors, Inc. 
Auto Peer Group 
Russell 2000 

12/31/2004  12/31/2005 12/31/2006 12/31/2007 12/31/2008  12/31/2009
$34.67
89.38
102.59

$100.00 
100.00 
100.00 

$110.72
128.85
123.75

$118.92
112.63
104.56

$13.75 
43.20 
80.66 

$54.19
89.20
121.83

28 

 
 
 
 
 
 
 
 
 
 
 
 
Item 6.  Selected Financial Data 

You  should  read  the  Selected  Financial  Data  in  conjunction  with  Item  7.  “Management’s  Discussion  and 
Analysis of Financial Condition and Results of Operations,” our Consolidated Financial Statements and Notes 
thereto and other financial information contained elsewhere in this Annual Report on Form 10-K. The results of 
operations for stores classified as discontinued operations have been presented on a comparable basis for all 
periods presented. 

 (In thousands, except per share amounts) 
Consolidated Statement of Operations Data: 
Revenues: 
  New vehicle 
  Used vehicle 
  Finance and insurance 
  Service, body and parts 
  Fleet and other 
    Total revenues 
Cost of sales 
Gross profit 
Asset impairments 
Selling, general and administrative 
Depreciation and amortization 
Operating income (loss) 
Floorplan interest expense 
Other interest expense 
Other income, net 
Income (loss) from continuing operations before 

income taxes 

Income tax (provision) benefit 
Income (loss) from continuing operations 
Income (loss) from discontinued operations, net of 

tax 

Net income (loss) 
Basic income (loss) per share from continuing 

operations 

Basic income (loss) per share from discontinued 

operations 

Basic net income (loss) per share 
Shares used in basic per share  
Diluted income (loss) per share from continuing 

operations 

Diluted income (loss) per share from discontinued 

operations 

Diluted net income (loss) per share 
Shares used in diluted per share  
Cash dividends declared per common share 

Factors Affecting Comparability 
Stock-based compensation expense included as a 
component of selling, general and administrative 
expense 

Loss (gain) related to undesignated interest rate 
swaps included as a component of floorplan 
interest expense 

Ineffectiveness loss (gain) related to interest rate 
swaps included as a component of floorplan 
interest expense 

(In thousands) 
Consolidated Balance Sheet Data: 
Working capital 
Inventories 
Total assets 
Flooring notes payable 
Current maturities of long-term debt 
Long-term debt, less current maturities 
Total stockholders’ equity 

$

$

$

$

$

$

$

$

$

2009

 874,701 
 539,352 
 56,010 
 276,690 
 2,562 
1,749,315 
1,419,696 
 329,619 
 6,976 
 270,245 
 18,248 
 34,150 
 (10,878)
 (14,063)
 1,494 

10,703 
 (4,639)
 6,064 

3,087 
9,151 

0.28 

0.14 
0.42 
22,037 

$

$

$

$

Year Ended December 31, 
2007

2006 

2008

$

 1,147,418 
 547,706 
 76,679 
 286,326 
 4,871 
 2,063,000 
 1,706,525 
 356,475 
 335,672 
 307,316 
 16,943 
 (303,456)
 (20,517)
 (17,878)
 6,624 

(335,227)
 108,720 
 (226,507)

$ 

 1,526,559 
 669,912 
 99,207 
 284,769 
 4,653 
 2,585,100 
 2,149,283 
 435,817 
 1,215 
 341,406 
 16,485 
 76,711 
 (24,415) 
 (16,273) 
 612 

36,635 
 (14,865) 
 21,770 

(26,079)
(252,586) $

 (221) 
 21,549 

$ 

 1,447,662 
 645,038 
 96,518 
 247,242 
 5,183 
 2,441,643 
 2,026,462 
 415,181 
 19 
 313,959 
 13,169 
 88,034 
 (25,671)
 (12,206)
 764 

50,921 
 (19,626)
 31,295 

6,009 
37,304 

(11.22)

$

1.11 

$ 

1.60 

$

$

$

(1.29)
(12.51) $
20,195 

(0.01) 
1.10  $ 

0.30 
1.90  $

19,675 

19,583 

2005

 1,233,456 
 584,078 
 84,655 
 212,297 
 3,577 
 2,118,063 
 1,745,374 
 372,689 

 -   

 270,301 
 10,776 
 91,612 
 (11,519)
 (9,763)
 841 

71,171 
 (27,524)
 43,647 

9,980 
53,627 

2.27 

0.52 
2.79 
19,223 

0.27 

$

(11.22)

$

1.07 

$ 

1.49 

$

2.08 

0.14 
0.41  $

22,176 

-  $

(1.29)
(12.51) $
20,195 
0.47

$

(0.01) 
1.06  $ 

22,204 
0.56

$ 

0.27 
1.76  $

22,207 

0.54  $

0.46 
2.54 
21,854 
0.44

2,054

$

1,725

$

3,384 

$ 

3,534 

$

490

(502)

(411)

545

363

- 

73 

(1,921) 

4,081

- 

-

$

$ 

As of December 31, 
2007
193,447
601,759
1,626,735
451,590
13,327
455,495
508,212

2006 
149,701  $
603,306 
1,579,357 
499,679 
16,557 
392,383 
493,393 

2005
156,446
606,047
1,452,714
530,452
6,868
290,551
460,231

2009
96,886  $

328,726 
895,100 
210,488 
38,303 
233,065 
307,038 

2008

99,524
422,812
1,133,459
337,700
78,634
265,184
248,343

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 

You should read the following discussion in conjunction with Item 1. “Business,” Item 1A. “Risk Factors” and 
our Consolidated Financial Statements and Notes thereto. 

Overview 
As  discussed  in  Overview  in  Item  1,  “Business”  above,  we  are  a  leading  operator  of  automotive 
franchises and retailer of new and used vehicles and services. As of March 3, 2010, we offered 26 brands 
of new vehicles and all brands of used vehicles in 85 stores in the United States and online at Lithia.com. 
We sell new and used cars and light trucks, replacement parts, provide vehicle maintenance, warranty, 
paint and repair services and arrange related financing, service contracts, protection products and credit 
insurance.  

We  believe  that  the  reorganization  of  Chrysler  and  General  Motors  (“GM”)  impacted  our  sales  levels 
relative to the overall market sales environment, particularly in the fourth quarter of 2009. The production 
shutdowns both manufacturers implemented over the summer, coupled with the high demand for vehicles 
due  to  the  CARS  Program,  left  inventories  in  extremely  short  supply.  Popular  vehicles  such  as  Ram 
pickup trucks and four-door Jeep Wranglers were not available in sufficient quantities to match consumer 
demand.  Additionally,  Chrysler  has  continued  to  experience  declining  market  share  in  North  America, 
providing fewer retail sales opportunities for our stores. We believe the inventory shortages will be quickly 
corrected. However, no assurances can be given that these issues will be contained to the near term, or 
that  other  problems  related  to  the  financial  condition  and  product  offering  of  these  or  our  other 
manufacturers will not arise. 

We  have  restructured  our  operations  to  align  our  costs  with  current  industry  vehicle  sales  levels.  We 
believe that we are well positioned to benefit from an increase in new vehicle sales above current levels. 
We  believe  the  actions  we  have  taken  over  the  past  two  years  demonstrate  the  resiliency  of  our 
company. However, no assurances can be given that industry sales will not experience a further decline, 
or that our restructuring plan was sufficient to meet our operating objectives in a declining market. 

We continue to believe that the fragmented nature of the automotive dealership sector provides us with 
the opportunity to achieve growth through consolidation. We have completed over 100 acquisitions since 
our  initial  public  offering  in  1996.  Our  acquisition  strategy  has  been  to  acquire  underperforming 
dealerships and, through the application of our centralized operating structure, improve store profitability. 
We  believe  the  current  economic  environment  provides  us  with  attractive  acquisition  opportunities. 
Additionally,  our  management  team  possesses  substantial  experience,  with  our  key  management 
executives having an average of over 25 years experience in automotive retailing, and has demonstrated 
the ability to profitably operate stores and successfully integrate acquisitions. 

Manufacturer Information 
Historically,  manufacturers  have  offered  incentives  on  new  vehicle  sales  through  a  combination  of 
repricing  strategies,  rebates,  lease  programs,  early  lease  cancellation  programs  and  low  interest  rate 
loans  to  consumers.  Through  the  first  half  of  2008,  this  strategy  continued.  However,  in  response  to 
tightening in credit markets, we have seen a shift away from leasing and subsidized financing to dealer 
and consumer rebates and repricing strategies.  

In 2009, manufacturers reduced the number of vehicles being produced, including an idling of production 
at both Chrysler and GM, to better match consumer demand. As a result of this, as well as the weaker 
financial  condition  of  manufacturers,  fewer  incentives  were  offered,  and  demand  for  vehicles  declined. 
Consumers who had grown accustomed to large rebates to subsidize negative equity in their automotive 
loans were prevented from purchasing new cars, and demand for other models traditionally dependent on 
rebates to incentivize purchases was relatively weak. 

30 

 
 
 
 
 
 
 
 
In  the  second  half  of  2009,  financing  companies  such  as  banks  and  manufacturer  captives  gradually 
relaxed  lending  terms  as  used  vehicle  prices  improved  and  defaults  did  not  dramatically  increase.  This 
increased  support  allowed  more  customers  with  lower  credit  scores  to  access  auto  loans  than  in  late 
2008 and early 2009. 

In  the  fourth  quarter  of  2009,  Chrysler  dramatically  cut  the  level  of  both  marketing  and  rebates  on  its 
vehicles,  particularly  as  they  began  to  re-brand  their  cars  to  reflect  the  new  identity  of  the  company. 
These reductions in dealer support, coupled with short supplies of vehicles, particularly of high demand 
models, impacted our operating results at the end of 2009. While we believe this to be a temporary issue 
that will be quickly corrected, no assurances can be provided that support levels and an improved supply 
of attractive vehicles will be adequate to reach previous sales levels. 

Reclassification of Stores Previously Classified as Held for Sale 
In  the  fourth  quarter  of  2009,  our  management  team  re-evaluated  the  decision  to  continue  to  classify 
certain  stores  as  held  for  sale  in  light  of  the  then  current  market  conditions,  prospects  for  economic 
recovery, improved company-wide and individual store operating performance and overall capital needs.  
Specific factors taken into consideration were as follows: 

• 

• 

• 

• 

• 

• 

a lack of available credit continued to prove challenging to prospective purchasers of our stores. 
One  of  the  primary  problems  was  the  lack  of  vehicle  inventory  floorplan  financing,  which  is  a 
basic  requirement  of  the  franchise  agreement.  Even  for  prospective  purchasers  with  existing 
floorplan financing, obtaining mortgage financing on dealership real estate or committing to other 
significant capital investment proved exceedingly difficult. 
continued  economic  uncertainty,  including  increasing  unemployment,  resulting  in  low  consumer 
confidence and a prolonged reluctance to purchase big ticket items such as automobiles.   
the  dramatically  decreased  pool  of  potential  purchasers  further  extended  our  store  disposition 
time  line.    The  absence  of  qualified  buyers  reduced  expected  proceeds  to  levels  significantly 
below the range of what we considered to be reasonable. 
a restructuring of store operations in 2008 and accelerated in 2009 aligned our costs with current 
industry  vehicle  sales  levels,  and  enhanced  our  liquidity  position.  This  restructuring  improved 
operational performance at all locations, including those slated for divestiture. Improved operating 
performance  at  the  stores  held  for  sale,  even  on  a  constant  valuation  multiple,  increased 
expected selling prices, which proved unobtainable given market conditions. 
the reorganization of Chrysler and GM resulted in the closure of four domestic stores that we had 
not selected for divestiture. One of the original considerations for the restructuring we initiated in 
2008  involved  diversifying  our  portfolio  to  reduce  dependence  on  domestic  manufacturers, 
particularly  Chrysler  and  GM.  The  unexpected  closure  of  locations  not  selected  for  disposition 
accelerated this portfolio diversification and made some divestitures less critical. 
throughout  2008  and  2009,  we  generated  cash  through  asset  sales,  mortgage  financing  and 
operational  cash  flows.  In  2009,  we  retired  our  outstanding  convertible  notes  as  they  matured.  
Also, in late 2009, we completed a follow-on equity offering raising approximately $43 million. We 
extended the maturity on our Credit Facility into late 2010. These actions reduced the immediate 
need for liquidity to ensure our ongoing operations and eliminated the need to dispose of assets 
to raise cash. 

Based on these factors, in the fourth quarter of 2009, circumstances previously considered unlikely were 
deemed  to  have  occurred,  and  our  management  team  concluded  that  we  no  longer  were  committed  to 
sell certain stores. Therefore, we no longer met the criteria necessary to continue to classify the stores as 
held for sale. Assets and related liabilities associated with 10 stores were subsequently reclassified out of 
assets  held  for  sale.  Their  associated  results  of  operations  were  retrospectively  reclassified  from 
discontinued operations to continuing operations for all periods presented. 

31 

 
 
 
 
 
 
Certain  locations  we  had  closed  in  2008  and  2009  continued  to  have  assets,  primarily  real  estate, 
classified  as  held  for  sale.  Given  the  evaluation  of  overall  market  conditions,  including  commercial  real 
estate, and our improved liquidity, we reclassified seven properties where operations had ceased to held 
and  used  in  the  fourth  quarter  of  2009.    Impairment  charges  associated  with  these  assets  were 
reclassified  from  discontinued  operations  to  continuing  operations  as  a  component  of  Other  Asset 
Impairment  for  all  periods  presented.    See  Note  15  of  Notes  to  Consolidated  Financial  Statements  for 
additional information. 

Critical Accounting Policies and Estimates 
The preparation of financial statements in conformity with U.S. generally accepted accounting principles 
requires  us  to  make  certain  estimates,  judgments  and  assumptions  that  affect  the  reported  amounts  of 
assets and liabilities, the disclosure of contingent assets and liabilities and reported amounts of revenues 
and expenses at the date of the financial statements. Some of our accounting policies require us to make 
difficult  and  subjective  judgments  on  matters  that  are  inherently  uncertain.  The  following  accounting 
policies  involve  critical  accounting  estimates  because  they  are  particularly  dependent  on  assumptions 
made  by  management.  While  we  have  made  our  best  estimates  based  on  facts  and  circumstances 
available to us at the time, different estimates could have been used in the current period. Changes in the 
accounting  estimates  we  used  are  reasonably  likely  to  occur  from  period  to  period,  which  may  have  a 
material impact on the presentation of our financial condition and results of operations. 

Our  most  critical  accounting  estimates  include  those  related  to  assets  held  for  sale,  indefinite-lived 
intangible assets, long-lived assets, deferred tax assets, service contracts and other insurance contracts, 
and  lifetime  oil  change  and  workers’  compensation  self  insurance.  We  also  have  other  key  accounting 
policies for valuation of accounts receivable, expense accruals and revenue recognition. However, these 
policies  either  do  not  meet  the  definition  of  critical  accounting  estimates  described  above  or  are  not 
currently material items in our financial statements. We review our estimates, judgments and assumptions 
periodically and reflect the effects of revisions in the period that they are deemed to be necessary. We 
believe  that  these  estimates  are  reasonable.  However,  actual  results  could  differ  materially  from  these 
estimates.  

Classification and Valuation of Assets and Related Liabilities Held for Sale 
An asset or disposal group, comprising of assets and related liabilities of a store expected to be disposed 
of in one transaction, is evaluated to determine if it meets the criteria for classification as held for sale. If 
the required criteria are met, the asset or disposal group is reclassified to held for sale.  

At each period end, we evaluate whether the criteria for continued classification as held for sale are met 
for each asset and disposal group. The evaluation of these criteria involves judgment, including the period 
required to complete the disposition and the likelihood the plan for disposition will change.  

The results of operations of our stores that have either been disposed of or are classified as held for sale 
are  reported  in  discontinued  operations  if  the  operations  of  the  stores  have  been  or  will  be  eliminated 
from  the  ongoing  operations  as  a  result  of  the  disposal  transaction,  and  we  will  not  have  significant 
continuing involvement in its operations after its disposal.    

When an asset or disposal group is classified as held for sale, it is measured at the lower of its carrying 
amount or fair value less costs to sell. The fair value of a disposal group is determined for the group in the 
aggregate. An impairment is recorded when the carrying amount of an asset or disposal group exceeds 
its fair value.   

We  utilize  historical  experience,  current  asset  purchase  agreements,  feedback  from  prospective  buyers 
and third party broker estimates of value to determine the proceeds we expect to receive for a disposal 
32 

 
 
 
  
 
 
 
 
 
group. For the real property component of a disposal group, we also consider fair value estimates based 
on a methodology utilizing gross profit generated by the disposal group in comparison to the percentage 
of average rent to gross profit for comparable asset groups elsewhere in the organization. 

A  future  decline  in  store  performance,  changes  in  market  conditions  for  commercial  real  estate,  or  the 
potential  insolvency  of  a  manufacturer  could  reduce  the  proceeds  that  will  be  received  for  the  disposal 
group. Additionally, if disposal groups related to operations which are subsequently closed, the remaining 
assets, such as real estate and equipment, would need to be sold in the open market. This could reduce 
the  proceeds  that  will  be  received  for  the  assets,  as  their  highest  and  best  use  is  predominantly  as  an 
operating new vehicle dealership. Any reduction in the expected proceeds for the eventual disposition of 
our assets held for sale could result in the recognition of additional impairment charges, which could have 
a material adverse impact on our financial position and results of operations. 

At December 31, 2009, two stores were classified as held for sale. Both are GM stores that have been 
classified as held for sale for less than twelve months, and we believe it is probable that their divestiture 
will be completed, as they are currently under contract to be sold.  Assets held for sale at December 31, 
2009 included $8.1 million in vehicle inventory and $3.6 million in property and equipment. See Note 15 of 
Notes to Consolidated Financial Statements for additional information. 

Indefinite-Lived Intangible Assets 
We  are  required  to  test  our  indefinite-lived  intangible  assets,  consisting  primarily  of  franchise  rights,  for 
impairment  at  least  annually,  or  more  frequently  if  conditions  indicate  that  an  impairment  may  have 
occurred.    We  have  determined  that  the  appropriate  unit  of  accounting  for  testing  franchise  rights  for 
impairment is on an individual store basis. 

We estimate the fair value of our franchise rights primarily using a discounted cash flow (“DCF”) model. 
The  forecasted  cash  flows  used  in  the  DCF  model  contain  inherent  uncertainties,  including  significant 
estimates  and  assumptions  related  to  growth  rates,  margins,  general  operating  expenses,  and  cost  of 
capital.  We use primarily internally-developed forecasts and business plans to estimate the future cash 
flows that each franchise will generate. We have determined that only certain cash flows of the store are 
directly  attributable  to  the  franchise  rights.  We  estimate  the  appropriate  interest  rate  to  discount  future 
cash  flows  to  their  present  value  equivalent  taking  into  consideration  factors  such  as  a  risk-free  rate,  a 
beta, an equity risk premium, a small stock risk premium, and a store-specific risk premium.  

We also use third-party brokers’ estimates to assist us in determining the fair value of our franchise rights, 
which  are  developed  using  marketplace  data  related  to  current  actual  transactions  involving  franchise 
rights. 

We are subject to financial statement risk to the extent that our franchise rights become impaired due to 
decreases  in  the  fair  value  of  the  related  underlying  business.  A  future  decline  in  store  performance, 
change in projected growth rates, or margin assumptions and changes in discount rates could result in a 
potential impairment of one or more of our franchise rights, which could have a material adverse impact 
on our financial position and results of operations. Furthermore, in the event that a manufacturer is unable 
to remain solvent, we may be required to record a partial or total impairment on the remaining franchise 
value.  

As  of  December  31,  2009,  we  had  domestic  franchise  value  totaling  $19.6  million  and  total  franchise 
value of $42.4 million. 

As a result of the reorganization in bankruptcy of both Chrysler and GM, we evaluated our franchise value 
rights  for  impairment  in  the  second  quarter  of  2009.  We  performed  our  annual  impairment  test  in  the 
fourth quarter of 2009. No impairment charges were recorded based on our tests.  With the decision to 

33 

 
 
 
 
 
 
 
 
 
reclassify certain assets from held for sale, impairment charges in the amount of $0.3 million related to 
franchise value recorded while classified in held for sale have been reclassified to continuing operations.   
In the second quarter of 2008, based on our decision to dispose of approximately 10% of our stores, an 
adverse  change  in  the  business climate,  our  reduced  earnings  and  cash  flow  forecast  and a  significant 
decline  in  our  market  capitalization,  we  determined  that  our  franchise  value  required  an  interim 
impairment test.  As a result of this impairment test, we recorded an impairment charge of $14.6 million.  
Additionally,  we  performed  our  annual  impairment  test  in  the  fourth  quarter  of  2008.    No  additional 
impairment charges were recorded based on the results of our annual impairment test. With the decision 
to reclassify certain assets from held for sale, impairment charges in the amount of $3.6 million related to 
franchise value recorded while in held for sale have been reclassified to continuing operations.   

Long-Lived Assets 
We estimate the depreciable lives of our property and equipment, including leasehold improvements, and 
review them for impairment when events or circumstances indicate that their carrying amounts may not 
be recoverable. 

A store is evaluated for recoverability if it has an operating loss in the current year and one of the prior 
two  years.  If  it  meets  this  criterion,  we  estimate  the  projected  undiscounted  cash  flows  for  each  asset 
group based on internally developed forecasts. If the undiscounted cash flows are lower than the carrying 
value of the asset group, we determine the fair value of the asset group based on additional market data, 
including recent experience in selling similar assets. 

We hold certain property for future development or investment purposes. If a triggering event is deemed 
to have occurred, we evaluate this property for impairment by comparing its estimated fair value based on 
listing price less costs to sell and other market data including similar property that is for sale or has been 
recently sold, to the current carrying value. If the carrying value is less than the estimated fair value, an 
impairment is recorded. 

Although we believe our property and equipment and assets held and used are appropriately valued, the 
assumptions and estimates used may change and we may be required to record impairment charges to 
reduce the value of these assets. A future decline in store performance, change in projected growth rates, 
and changes in other margin assumptions could result in an impairment of long-lived asset groups, which 
could have a material adverse impact on our financial position and results of operations. Currently, 40% 
of  our  long-lived  assets are associated  with stores operating domestic  franchises  and 60%  of  our  long-
lived  assets  are  associated  with  corporate  operations  and  stores  operating  import/luxury  franchises.  A 
continued  decline  in  the  commercial  real  estate  market  could  result  in  a  potential  impairment  of  certain 
investment properties not currently used in operations.  

Due  to  the  adverse  change  in  the  business  climate,  our  reduced  earnings  and  cash  flow  forecast,  we 
performed impairment testing on long-lived assets in both 2009 and 2008. As a result, we recorded the 
following impairments: 

Year Ended December 31,  
Long-lived assets 
Other assets 
Impairments within selling, 
general and administrative 
  Total asset impairments 

$ 

$ 

2009
9,054 
- 

956 
10,010 

$

$

2008
13,080 
2,081 

5,095 
20,256 

$

$

2007

- 
- 

- 
- 

See Notes 1 and 4 of Notes to Consolidated Financial Statements for additional information. 

Deferred Tax Assets 
As  of  December  31,  2009,  we  had  deferred  tax  assets  of  approximately  $67.2  million  and  deferred  tax 
liabilities  of  $27.5  million.  The  principal  components  of  our  deferred  tax  assets  are  related  to  goodwill, 
34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
allowances and  accruals, deferred revenue  and cancellation  reserves.  The  principal  components of  our 
deferred tax liabilities are related to depreciation on property and equipment, and inventories. 

We consider whether it is more likely than not that some portion or all of the deferred tax assets will not 
be  realized.  The  ultimate  realization  of  deferred  tax  assets  is  dependent  upon  future  taxable  income 
during the periods in which those temporary differences become deductible. We consider the scheduled 
reversal of deferred tax liabilities (including the impact of available carryback and carryforward periods), 
projected future taxable income, and tax-planning strategies in making this assessment.   

Based upon the scheduled reversal of deferred tax liabilities, and our projections of future taxable income 
over the periods in which the deferred tax assets are deductible, we believe it is more likely than not that 
we will realize the benefits of these deductible differences. 

At December 31, 2009, we have not recorded any valuation allowance on deferred tax assets. If we are 
unable  to  meet  the  projected  taxable  income  levels  utilized  in  our  analysis,  and  depending  on  the 
availability of feasible tax planning strategies, we might record a valuation allowance on a portion or all of 
our  deferred  tax  assets  in  the  future.  In  the  event  that  a  manufacturer  is  unable  to  remain  solvent,  our 
operations may be impacted and we might record a valuation allowance on a portion or all of the deferred 
tax assets, which could have a material adverse impact on our financial position and results of operations. 

Service Contract and Other Insurance Contracts 
We receive commissions from the sale of vehicle service contracts and certain other insurance contracts. 
The contracts are sold through an unrelated third party, but we may be charged back for a portion of the 
commissions in the event of early termination of the contracts by customers. We sell these contracts on a 
straight  commission  basis;  in  addition,  we  may  also  participate  in  future  underwriting  profit  pursuant  to 
retrospective commission arrangements, which are recognized as income upon receipt. 

We record commissions at the time of sale of the vehicles, net of an estimated liability for future charge-
backs.  We  have  established  a  reserve  for  estimated  future  charge-backs  based  on  an  analysis  of 
historical  charge-backs  in  conjunction  with  estimated  lives  of  the  applicable  contracts.  If  future 
cancellations  are  different  than  expected,  we  could  have  additional  expense  or  income  related  to  the 
cancellations in future periods, which could have a material adverse impact on our financial position and 
results of operations. 

At  December  31,  2009  and  2008,  the  reserve  for  future  cancellations  totaled  $10.3  million  and  $13.5 
million,  respectively,  and  is  included  in  accrued  liabilities  and  other  long-term  liabilities  on  our 
consolidated  balance  sheets.  A  10%  increase  in  expected  cancellations  would  result  in  an  additional 
reserve of approximately $1.0 million. 

Lifetime Oil Change Self-Insurance 
In March 2009, we assumed from a third party the obligation to provide future lifetime oil service for a pool 
of existing contracts and began to self insure the majority of the lifetime oil contracts we sell. 

Payments we receive upon sale of the lifetime oil contracts are deferred and recognized in revenue over 
the expected life of the service agreement to best match the expected timing of the costs to be incurred to 
perform  the  service.  We  estimate  the  timing  and  amount  of  future  costs  for  claims  and  cancellations 
related to our lifetime oil contracts using historical experience rates and estimated future costs. 

If our estimates of future costs to perform under the contracts exceed the existing deferred revenue, we 
record a charge in the statement of operations. We perform our loss contingency analysis separately for 
the  pool  of  assumed  contracts  and  the  pool  of  self-insured  contracts  sold  starting  in  March  2009.  At 
December  31,  2009,  we  recorded  a  charge  of  $1.4  million  for  expected  costs  in  excess  of  revenue 
35 

 
 
 
 
 
 
 
 
 
 
deferred  related  to  the  pool  of  assumed  contracts.    Any  changes  in  assumptions  about  future  costs 
expected  to be  incurred  to  service contracts could result  in  the  recognition  of  additional charges, which 
could have a material adverse impact on our financial position and results of operations.  

A  10%  change  in  expected  claims  costs  per  contract  for  the  assumed  pool  of  contracts  would  result  in 
additional reserves of approximately $1.2 million. A 10% change in expected claims per contract for the 
self-insured sold contracts would not require any reserve. At December 31, 2009, the remaining deferred 
revenue related to the assumed obligation and the new self-insured sold contracts was $10.6 million and 
$7.0 million, respectively.  

Workers’ Compensation Self Insurance 
We  self-insure  a  portion  of  our  workers’  compensation  insurance.  Workers’  compensation  insurance 
premiums are determined under a five-year retrospective cost policy with our insurance carrier, whereby 
premium  cost  depends  on  claims  experience.  We  accrue  premiums  based  on  our  historical  experience 
rating and number of employees, although the actual claims can be something greater or less than the 
historical  experience,  which  could  cause  our  estimated  liability  to  either  be  under  or  over  accrued. 
Premiums are based on actual claims plus an insurance component. We have a maximum exposure to 
claims in a given year, at which point additional claims are paid by the insurance carrier.  Any changes in 
assumptions and claim experience could result in the recognition of additional charges, which could have 
a material adverse impact on our financial position and results from operations.  

At December 31, 2009 and 2008, the workers’ compensation reserve totaled $3.0 million and $4.3 million, 
respectively,  and  is  included  in  accrued  liabilities  and  other  long-term  liabilities  on  our  consolidated 
balance  sheets.  A  10%  increase  in  claims  experience  would  result  in  additional  workers  compensation 
reserves of approximately $1.6 million. 

Selected Operating Data 
The  following  tables  set  forth  the  changes  in  our  operating  results  from  continuing  operations  in  2009 
compared to 2008 and in 2008 compared to 2007: 

(In Thousands) 
Revenues: 
  New vehicle 
  Used vehicle 
  Finance and insurance 
  Service, body and parts 
  Fleet and other 
    Total revenues 
Cost of sales: 
  New vehicle 
  Used vehicle 
  Service, body and parts 
  Fleet and other 
    Total cost of sales 
Gross profit 
Asset impairments 
Selling, general and administrative 
Depreciation and amortization 
Operating income (loss) 
Floorplan interest expense 
Other interest expense 
Other income, net 
Income (loss) from continuing operations before 

income taxes 

Income tax benefit (expense) 
Income (loss) from continuing operations 

$

Year Ended  
December 31, 

2009 

2008 

$

874,701  $
539,352 
56,010 
276,690 
2,562 
1,749,315 

1,147,418  $
547,706 
76,679 
286,326 
4,871 
2,063,000 

800,969 
473,289 
144,213 
1,225 
1,419,696 
329,619 
6,976 
270,245 
18,248 
34,150 
 (10,878)
 (14,063)
1,494 

1,056,533 
498,339 
148,358 
3,295 
1,706,525 
356,475 
335,672 
307,316 
16,943 
(303,456)
 (20,517)
(17,878)
6,624 

Increase 
(Decrease) 

 (272,717) 
 (8,354) 
 (20,669) 
 (9,636) 
 (2,309) 
 (313,685) 

      (255,564) 
        (25,050) 
          (4,145) 
          (2,070) 
      (286,829) 
        (26,856) 
      (328,696) 
        (37,071) 
           1,305  
       337,606  
          (9,639) 
          (3,815) 
          (5,130) 

% 
Increase 
(Decrease) 

        (23.8)% 
           (1.5) 
         (27.0) 
           (3.4) 
         (47.4) 
         (15.2) 

         (24.2) 
           (5.0) 
           (2.8) 
         (62.8) 
         (16.8) 
           (7.5) 
         (97.9) 
         (12.1) 
            7.7  
        111.3  
         (47.0) 
         (21.3) 
         (77.4) 

10,703 
(4,639)
6,064  $

(335,227)
108,720 
(226,507) $

345,930 
(113,359)  
       232,571  

103.2 
  (104.3)  
         102.7% 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(In Thousands) 
Revenues: 
  New vehicle 
  Used vehicle 
  Finance and insurance 
  Service, body and parts 
  Fleet and other 
    Total revenues 
Cost of sales: 
  New vehicle 
  Used vehicle 
  Service, body and parts 
  Fleet and other 
    Total cost of sales 
Gross profit 
Asset impairments 
Selling, general and administrative 
Depreciation and amortization 
Operating income (loss) 
Floorplan interest expense 
Other interest expense 
Other income, net 
Income (loss) from continuing operations before 

income taxes 

Year Ended  
December 31, 

2008 

2007 

Increase 
(Decrease) 

$

1,147,418  $
547,706 
76,679 
286,326 
4,871 
2,063,000 

1,526,559  $
669,912 
99,207 
284,769 
4,653 
2,585,100 

 (379,141) 
      (122,206) 
        (22,528) 
           1,557  
             218  
      (522,100) 

1,056,533 
498,339 
148,358 
3,295 
1,706,525 
356,475 
335,672 
307,316 
16,943 
(303,456) 
 (20,517) 
(17,878) 
6,624 
(335,227) 

1,407,199 
591,011 
147,790 
3,283 
2,149,283 
435,817 
1,215 
341,406 
16,485 
76,711 
 (24,415)
 (16,273)
612 
36,635 

      (350,666) 
        (92,672) 
             568  
               12  
      (442,758) 
        (79,342) 
       334,457  
        (34,090) 
             458  
      (380,167) 
          (3,898) 
           1,605  
           6,012  
      (371,862) 

% 
Increase 
(Decrease) 

        (24.8)% 
         (18.2) 
         (22.7) 
            0.5  
            4.7  
         (20.2) 

         (24.9) 
         (15.7) 
            0.4  
            0.4  
         (20.6) 
         (18.2) 
   27,527.3  
         (10.0) 
            2.8  
       (495.6) 
         (16.0) 
            9.9  
        982.4  
    (1,015.0) 

Income tax (expense) benefit 
Income (loss) from continuing operations 

108,720 
(226,507)  $

 (14,865)

21,770  $

 (123,585) 
 (248,277) 

$

(831.4) 
 (1,140.5) 

Certain key performance metrics used to manage our business were as follows for 2009, 2008 and 2007: 

 2009 
New vehicle .........................................................................................
Used vehicle, retail ..............................................................................
Used vehicle, wholesale ......................................................................
Finance and insurance(1) .....................................................................
Service, body and parts .......................................................................
Fleet and other…………………………………………………………….

 2008 
New vehicle .........................................................................................
Used vehicle, retail ..............................................................................
Used vehicle, wholesale ......................................................................
Finance and insurance(1) .....................................................................
Service, body and parts .......................................................................
Fleet and other…………………………………………………………….

 2007 
New vehicle .........................................................................................
Used vehicle, retail ..............................................................................
Used vehicle, wholesale ......................................................................
Finance and insurance(1) .....................................................................
Service, body and parts .......................................................................
Fleet and other…………………………………………………………….

(1)  Commissions reported net of anticipated cancellations. 

37 

Percent of 
Total Revenues 
50.0% 
26.7 
4.2 
3.2 
15.8 
0.1 

Percent of 
Total Revenues 
55.6% 
22.0 
4.6 
3.7 
13.9 
0.2 

Percent of 
Total Revenues 
59.1% 
20.8 
5.1 
3.8 
11.0 
0.2 

Gross 
Profit 
Margin 
8.4% 

14.1 
0.3 
100.0 
47.9 
52.2 

Gross 
Profit 
Margin 
7.9% 

11.5 
(3.2) 
100.0 
48.2 
32.4 

Gross 
Profit 
Margin 
7.8% 

14.1 
2.3 
100.0 
48.1 
29.4 

Percent of Total 
Gross Profit 
22.4% 
20.0 
0.0 
17.0 
40.2 
0.4 

Percent of Total 
Gross Profit 

25.5% 
14.7 
(0.8) 
21.5 
38.7 
0.4 

Percent of Total 
Gross Profit 
27.4% 
17.4 
0.7 
22.8 
31.4 
0.3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total gross margin 
Selling, general and administrative expenses as a % of gross profit 
Operating margin 
Pre-tax margin 

Year Ended December 31, (1) 
2008 
17.3% 
86.2 
(14.7) 
(16.2) 

2009 
18.8% 
82.0 
2.0 
0.6 

2007 
16.9% 
78.3 
3.0 
1.4 

Same-store sales percentage increases (decreases) were as follows: 

2009 compared to 2008 

2008 compared to 2007 

New vehicle retail, excluding fleet 
Used vehicle, retail 
Used vehicle, wholesale 
Total vehicle sales, excluding fleet 
Finance and insurance 
Service, body and parts 
Total sales, excluding fleet 

(23.6)% 
3.1 
(23.1) 
(16.4) 
(26.2) 
(3.3) 
(14.9) 

(25.4)% 
(17.0) 
(30.2) 
(23.6) 
(22.5) 
0.1 
(20.9) 

Same-store  sales  are  calculated  for  stores  that  were  in  operation  as  of  December  31,  2009,  and  only 
including  the months of  operations  for both  comparable  periods.  For  example, a  store acquired  in June 
2008 would be included in same store operating data beginning in July 2009, after its first full complete 
comparable month  of  operation. Thus, operating results  for same  store  comparisons would include  only 
the periods of July through December of both comparable years.    

Floorplan  assistance  is  provided  by  manufacturers  to  specifically  support  store  financing  of  new  vehicle 
inventory.    Under  accounting  standards,  floorplan  assistance  is  recorded  as  a  component  of  new  vehicle 
gross profit when the specific vehicle is sold. However, as manufacturers provide this assistance to offset 
inventory carrying costs, we believe a comparison of floorplan interest expense to floorplan assistance can 
be used to evaluate the efficiency of our new vehicle sales relative to stocking levels. The following table 
details the carrying costs for new vehicles and includes new and program vehicle floorplan interest net of 
floor plan assistance earned.   

Floorplan interest expense (new vehicles) 
Floorplan assistance (included in cost of sales) 
Net new vehicle carrying costs 

Floorplan interest expense (new vehicles) 
Floorplan assistance (included in cost of sales) 
Net new vehicle carrying costs 

Year Ended  
December 31, 

2009 
10,878 
(9,132) 
1,746 

2008 
20,517 
(15,324) 
5,193 

$

$

Year Ended  
December 31, 

2008 
20,517 
(15,324) 
5,193 

2007 
24,415 
(17,130) 
7,285 

$

$

Increase 
(Decrease) 
(9,639) 
(6,192) 
(3,447) 

Increase 
(Decrease) 
(3,898) 
(1,806) 
(2,092) 

$

$

$

$

$

$

$

$

% 
Increase 
(Decrease) 
(47.0)% 
(40.4) 
(66.4)% 

% 
Increase 
(Decrease) 
(16.0)% 
(10.5) 
(28.7)% 

Results of Continuing Operations  
For the year ended December 31, 2009, we realized a reported net income of $9.2 million, or $0.41 per 
diluted  share.  For  the  years  ended  December  31,  2008  and  2007,  we  realized  a  reported  net  loss  of 
$252.6  million,  or  $(12.51)  per  diluted  share,  and  a  reported  net  income  of  $21.5  million,  or  $1.06  per 
diluted share, respectively.   

Pro Forma Reconciliations 
Due to the non-cash charges related to asset impairments, reserve adjustments recorded and gains on 
extinguishment of debt, we are providing our results of operations excluding these items. We believe that 
each  of  the  non-GAAP  financial  measures  provided  improves  the  transparency  of  our  disclosure,  by 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
presenting  our  results  that  exclude  the  impact  of  certain  items  that  affect  their  period-to-period 
comparability. 

The  following  table  reconciles  certain  reported  GAAP  income  (loss)  amounts  per  the  statements  of 
operations to the comparable non-GAAP income (loss) amounts:  

Year Ended December 31, 

Continuing Operations 
As reported 
  Asset impairments 
  Reserve adjustments 
  Gain on extinguishment of 

debt 
Adjusted 

Discontinued Operations 
As reported 
  Impairments and disposal 

(gain) loss 

Adjusted 

Consolidated Operations 
As reported 
Adjusted 

2009 

6,064 
4,618 
1,145 

(791) 
11,036 

3,087 

(6,378) 
(3,291) 

9,151 
7,745 

$ 

$ 

$ 

$ 

$ 
$ 

$

$

$

$

$
$

Net Income (Loss) 
2008 

(226,507) $
230,241 
- 

(3,479)

2007 
21,770  $

1,007 
- 

- 

255  $

22,777  $

Diluted Net Income (Loss) per Share 
2007 
2008 
2009 
(11.22)  $ 
0.27 
11.40 
0.22 
- 
0.05 

1.07 
0.04 
- 

$ 

(0.04) 
0.50 

$ 

(0.17) 
0.01 

$ 

- 
1.11

(26,079) $

(221)  $

0.14 

$ 

(1.29)  $ 

18,962 
(7,117) $

2,658 
2,437  $

(0.29) 
(0.15) 

(252,586) $
(6,862) $

21,549  $
25,214  $

0.41 
0.35 

0.94 
(0.35)  $ 

(12.51)  $ 
(0.34)  $ 

$ 

$ 
$ 

(0.01)

0.12 
0.11

1.06 
1.22 

The following further discusses the results of our operations in 2009, 2008 and 2007. 

New Vehicle Revenues 

Revenue 
Retail units sold 
Average selling price per retail unit 

Revenue 
Retail units sold 
Average selling price per retail unit 

Year Ended  
December 31, 

2009 
874,701 
29,109 
30,049 

2008 

$

$

1,147,418  $
39,091 
29,352  $

Year Ended  
December 31, 

2008 
1,147,418 
39,091 
29,352 

2007 

$

$

1,526,559  $
52,139 
29,279  $

$

$

$

$

Increase 
(Decrease) 
(272,717) 
(9,982) 
697 

Increase 
(Decrease) 
(379,141) 
(13,048) 
73 

% 
Increase 
(Decrease) 
(23.8)% 
(25.5) 
2.4 

% 
Increase 
(Decrease) 
(24.8)% 
(25.0) 
0.2 

Within  our  business  lines,  new  vehicle  sales  have  been  impacted  most  severely  by  the  current 
recessionary  environment.  Weak  consumer  confidence  and  a  lack  of  available  credit  have  reduced 
demand for new vehicles. The third quarter of 2009 experienced incremental improvement as a result of 
the  CARS  program,  which  provided  government  sponsored  rebates  for  consumers  who  elected  to 
purchase a  new  vehicle with  improved  fuel  economy.  Throughout 2009, Chrysler  experienced  declining 
market share, from approximately 12% at the beginning of the year to approximately 8.5% at the end of 
the year. Given our significant exposure to Chrysler stores, our new vehicle sales levels were impacted as 
competing brands commanded more of the overall market. Also in the fourth quarter of 2009, a shortage 
of available Chrysler product negatively impacted new vehicle sales levels. 

The decline in new vehicle sales, excluding fleet, in 2008 compared to 2007 was primarily a result of the 
retail  environment,  but  was  exacerbated  by  our  heavier  domestic  automaker  exposure.  Through  the 
second  quarter  of  2008,  increasing  gas  prices  pushed  consumer  demand  towards  smaller,  more  fuel-
efficient  vehicles.  As  gas  prices  decreased  in  the  second  half  of  2008,  demand  for  heavier  trucks  and 
SUVs  returned.  However,  this  trend  was  more  than  offset  by  a  decline  in  the  overall  macroeconomic 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
environment, as the majority of automakers experienced double digit declines in sales when compared to 
the prior year. The average price of new vehicles sold in 2008 increased slightly over the average prices 
for  2007,  but  the  number  of  vehicles  sold  was  significantly  lower.  Vehicle  prices  increased  in  2008 
compared  to  2007  due  to  a  higher  average  invoice  cost  and  also  due  to  a  shift  away  from  the  volume 
based strategy we adopted in prior years.  

Used Vehicle Revenues 

Retail revenue 
Retail units sold 
Average selling price per retail unit 

Wholesale revenue 
Wholesale units sold 
Average selling price per wholesale unit 

Retail revenue 
Retail units sold 
Average selling price per retail unit 

Wholesale revenue 
Wholesale units sold 
Average selling price per wholesale unit 

Year Ended  
December 31, 

2009 
467,661 
28,750 
16,266 

71,691 
13,413 
5,345 

$

$

$

$

2008 
454,301  $

27,305 
16,638  $

93,405  $
15,840 

5,897  $

Year Ended  
December 31, 

2008 
454,301 
27,305 
16,638 

93,405 
15,840 
5,897 

$

$

$

$

2007 
538,965  $

31,741 
16,980  $

130,947  $

19,753 

6,629  $

Increase 
(Decrease) 
13,360 
1,445 
(372) 

(21,714) 
(2,427) 
(552) 

Increase 
(Decrease) 
(84,664) 
(4,436) 
(342) 

(37,542) 
(3,913) 
(732) 

$

$

$

$

$

$

$

$

% 
Increase 
(Decrease) 
2.9% 
5.3 
(2.2) 

(23.2) 
(15.3) 
(9.4) 

% 
Increase 
(Decrease) 
(15.7)% 
(14.0) 
(2.0) 

(28.7) 
(19.8) 
(11.0) 

Used vehicle retail unit sales have increased as consumers opt to purchase used vehicles instead of new 
vehicles, and as we increase the number of lower price, higher-margin older used cars we sell. We have 
focused  our  store  personnel  on  maximizing  retail  used  vehicle  sales  and  reducing  the  number  of  used 
vehicles we wholesale after acquiring via trade-in. As a result of the shift in mix to more used vehicles and 
fewer new vehicles sold, our used retail to new vehicle sales ratio has improved from 0.7:1 in 2008 to 1:1 
in 2009.  

The average price of used vehicles sold decreased in 2008 compared to 2007 as we worked through an 
inventory of vehicles that was not in high demand, a shift towards cars and away from trucks and as a 
reduction in available credit decreased the amount of financing customers could obtain, which resulted in 
lower average transactions. 

Finance and Insurance 

Revenue  
Revenue per retail unit 

Revenue  
Revenue per retail unit 

Year Ended  
December 31, 

2009 
56,010 
968 

2008 
76,679 
1,155 

$
$

Year Ended  
December 31, 

2008 
76,679 
1,155 

2007 
99,207 
1,183 

$
$

$
$

$
$

Increase 
(Decrease) 
(20,669) 
(187) 

Increase 
(Decrease) 
(22,528) 
(28) 

$
$

$
$

% 
Increase 
(Decrease) 
(27.0)% 
(16.2) 

% 
Increase 
(Decrease) 
(22.7)% 
(2.4) 

The declines in finance and insurance sales were primarily due to fewer vehicles sold in 2009 compared 
to 2008, as well as a decline in our penetration rate for finance and insurance products and the impact of 
restrictions on the overall loan amount to vehicle invoice cost, which can impact the ability of customers to 
finance the ancillary products we offer. Additionally, customers participating in the CARS Program elected 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
to pay cash for their vehicle at a higher rate and purchased fewer extended warranties and other ancillary 
products than our traditional customers. 

Additionally, in the first quarter of 2009, we discontinued the transfer of the obligation related to most of 
our lifetime lube, oil and filter insurance contracts to a third party. As a result, beginning March 1, 2009, 
we  no  longer  recognize  revenue  related  to  earned  commissions  at  the  inception  of  the  contract  but, 
instead, defer the full sale price of the contract and recognize the revenue over the expected life of the 
contract  as  services  are  provided.  This  change  improves  our  cash  position  as  we  retain  100%  of  the 
contract sales price, but decreased our finance and insurance revenues by approximately $69 per vehicle 
in 2009 compared to 2008. 

Our finance and insurance sales were down in 2008 compared to 2007, both on an overall basis and a 
same-store  basis,  primarily  due  to  the  overall  decline  in  vehicles  sold  combined  with  a  decline  in  the 
average  warranty  and  other  finance  product  sales  per  retail  unit.  This  decline  is  primarily  due  to  the 
tightening  of  credit  markets,  which  limited  the  payment  to  income  and  debt  to  income  ratios  that  are 
required by lenders, reducing the opportunity to add insurance and warranty products.  

Penetration rates for certain products were as follows: 

Finance and insurance 
Service contracts 
Lifetime oil change and filter 

2009 
69% 
41 
35 

2008 
75% 
42 
35 

2007 
76% 
43 
37 

Service, Body and Parts Revenue 

Revenue 

Revenue 

Year Ended  
December 31, 

2009 
276,690 

2008 
286,326 

$

Year Ended  
December 31, 

2008 
286,326 

2007 
284,769 

$

Increase 
(Decrease) 
(9,636) 

Increase 
(Decrease) 

1,557 

$

$

$

$

% 
Increase 
(Decrease) 
(3.4)% 

% 
Increase 
(Decrease) 

0.5% 

Our service, body and parts business was also affected, albeit at a lesser magnitude than vehicle sales, 
by the challenging economic environment in 2009 and 2008. Declining consumer confidence has caused 
customers  to  defer  maintenance  work  and  routine  servicing  for  longer  periods  of  time.  Warranty  work 
accounted for approximately 19.8% of our same-store service, body and parts sales in 2009 compared to 
20.5%  in  2008,  which  resulted  in  a  6.2%  decrease  in  same-store  warranty  sales  in  2009  compared  to 
2008. Domestic brand warranty work decreased by 4.8%, while import/luxury warranty work decreased by 
8.1% in 2009 compared to 2008. The customer pay service and parts business, which represented 80.2% 
of the total service, body and parts business in 2009, was down 2.6% on a same-store basis compared to 
2008. 

Warranty  work  accounted  for  approximately  20.4%  of  our  same-store  service,  body  and  parts  sales  in 
2008,  which  was  0.7%  higher  than  2007.  The  customer  pay  service  and  parts  business  represented 
79.6% of the total service, body and parts business in 2008, which was 0.7% lower compared to 2007. 
These changes in mix resulted in relatively flat year-to-year comparisons. 

Gross Profit  
Gross  profit  decreased  $26.9  million  in  2009  compared  to  2008  and  decreased  $79.3  million  in  2008 
compared to 2007. The decreases in 2009 compared to 2008 and in 2008 compared to 2007 were due to 
decreased total revenues, partially offset by increases in our overall gross profit margins.  

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gross profit margins achieved were as follows: 

New vehicle ...............................................................
Retail used vehicle ....................................................
Wholesale used vehicles ...........................................
Finance and insurance ..............................................
Service, body and parts .............................................
Overall ......................................................................

New vehicle ...............................................................
Retail used vehicle ....................................................
Wholesale used vehicles ...........................................
Finance and insurance ..............................................
Service, body and parts .............................................
Overall ......................................................................

* A basis point is equal to 1/100th of one percent. 

Year Ended December 31,

2009
        8.4% 
      14.1  
        0.3  
    100.0  
      47.9  
      18.8  

2008
        7.9% 
      11.5  
       (3.2) 
    100.0  
      48.2  
      17.3  

Year Ended December 31,

2008
        7.9% 
      11.5  
       (3.2) 
    100.0  
      48.2  
      17.3  

2007
        7.8% 
      14.1  
        2.3  
    100.0  
      48.1  
      16.9  

Basis Point 
Change 
50bp 

260  
350  
-  
(30) 
150  

Basis Point 
Change* 
10bp 

(260) 
(550) 
-  
10  
40  

During 2009, we focused attention on maximizing retail profit opportunities on each transaction in order to 
offset the decline in overall sales levels. We also continued to adjust our vehicle inventories to respond to 
shifts  in  consumer  demand  driven  by  fuel  prices  and  macroeconomic  conditions.  These  factors  led  to 
improved gross profit margins in most of our business lines. We also focused on increasing the number of 
commodity  sales  in  our  service,  body  and  parts  business,  including  batteries,  tires  and  wiper  blades. 
These sales, although at a lower gross profit margin, present an opportunity to offset declining revenues 
in  future  periods.  As  discussed  above,  the  decline  in  revenues  is  attributable  to  decreased  units  in 
operation  from  fewer  vehicle  sales  in  2008  and  2009  and  lower  market  share  by  our  more  prevalent 
domestic brands. 

New  vehicle  gross  profit  margins  were  flat  in  2008  compared  to  2007  as  negative  effects  of  the 
challenging economic environment were offset by a shift in consumer demand to cars versus trucks and 
SUVs.  Our  stores  typically  target  a  dollar  amount  of  gross  profit  on  each  vehicle  sale,  rather  than  a 
percentage.  As  such,  when  the  average  vehicle  sale  price  declines  but  the  gross  profit  remains 
consistent, gross profit margins are positively affected. Gross profit margins were up on new cars, while 
they were down on trucks and SUVs as we lowered pricing on these vehicles in order to clear out older 
inventory.  Given  the  reduced  number  of  new  vehicle  sales  transactions,  we  implemented  training  and 
focused our stores on maintaining the gross profit on each vehicle retailed. This focus helped to offset the 
broader impact on revenues and gross margins due to the declining economy. 

The challenging retail environment also led to the declines in gross profit margins in retail and wholesale 
used  vehicle sales  in  2008  compared  to  2007.  We  adjusted  the  pricing  on  our used  vehicle inventories 
due to a shift in the types of used vehicles in demand in an effort to reduce inventory levels and lower 
amounts outstanding on our credit facility. Also, the tightening of the credit markets affected the ability of 
customers to obtain financing, and reduced the overall amount of credit available to each customer. As 
such, customers sought out lower priced used vehicles. This shift, which improves gross profit margins as 
we target a specific dollar amount of gross profit per transaction rather than a percentage, helped to offset 
some of the pricing adjustments discussed above. 

Service, body and parts gross profit margins increased in 2008 compared to 2007 due to concentration 
on  maximizing  all  profit  opportunities  through  the  sale  of  additional  service  work  and  fewer  consumer 
discounts  and  promotions,  partially  offset  by  the  continued  shift  to  parts  and  accessories  business  and 
more competitive pricing on service work in order to emphasize volume.  

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
Goodwill and Other Asset Impairment Charges  
We  are  required  to  test  our  goodwill  and  other  indefinite-lived  intangible  assets  for  impairment  at  least 
annually or more frequently if conditions indicate that an impairment may have occurred. In addition, long-
lived  assets  held  and  used  by  us  and  intangible  assets  with  determinable  lives  are  reviewed  for 
impairment  whenever  events  or  circumstances  indicate  that  the  carrying  amount  of  assets  may  not  be 
recoverable. 

As discussed above, we recorded asset impairment charges in 2009, 2008 and 2007. Asset impairments 
recorded as a component of continuing operations consist of the following (in thousands): 

December 31,  
Goodwill 
Intangible assets 
Long-lived assets 
Other assets 
Costs to sell 
  Total asset impairments 

2009

- 
250 
9,054 
- 
(2,328) 
6,976 

$

$

2008
299,266 
18,132 
13,080 
2,081 
3,113 
335,672 

$

$

2007

1,190 
- 
- 
25 
1,215 

$ 

$ 

In addition, we recorded impairment charges on certain other assets of $1 million and $5.1 million in 2009 
and 2008, respectively, as a component of selling, general and administrative expense. 

After  the  above  charges,  and  the  allocation  of  goodwill  based  on  the  stores  classified  in  discontinued 
operations, our remaining balance in goodwill was zero.  

Selling, General and Administrative Expense  
Selling, general and administrative expense (“SG&A”) includes salaries and related personnel expenses, 
facility lease expense, advertising (net of manufacturer cooperative advertising credits), legal, accounting, 
professional services and general corporate expenses. 

SG&A as a % of revenue 
SG&A as a % of gross profit 

Year Ended December 31, 
2008 
14.9% 
86.2 

2009 
15.4% 
82.0 

2007 
13.2% 
78.3 

SG&A decreased $37.1 million in 2009 compared to 2008 and decreased $34.1 million in 2008 compared 
to 2007. The changes in SG&A as a percentage of revenue and gross profit were primarily due to a lower 
basis, offset by cost reduction measures. 

While we have improved SG&A as a percentage of gross profit in 2009 as a result of better matching our 
cost  structure  with  our  current  revenue  levels,  we  anticipate  further  improvements  in  the  future  as  new 
vehicle sales levels improve, generating more gross profit. The third quarter of 2009 also benefited as a 
result of the CARS Program, which provided government sponsored rebates for consumers who elected 
to purchase a new vehicle. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The changes in dollars spent were primarily due to the following (in millions): 

Decrease related to salaries, bonuses and benefits 
Decrease related to write-off of construction projects and 

other assets 

Decrease related to travel expenses 
Decrease related to legal and professional fees 
Decrease related to outside services 
Decrease related to rent expense 
Decrease in other general expenses  

Decrease related to salaries, bonuses and benefits 
Decrease related to employee benefits 
Decrease related to travel expenses 
Decrease related to insurance expenses 
Decrease related to stock-based compensation 
Increase related to write-off of construction projects and 

other assets 

Increase related to legal and professional fees 
Increase related to advertising expense 
Decrease in other expenses 

2009 compared to 2008 

$(21.2) 

(4.5) 
(2.5) 
(2.4) 
(3.0) 
(1.6) 
(1.9) 
$(37.1)  

2008 compared to 2007 

$(27.8) 
(4.7) 
(3.7) 
(2.6) 
(1.7) 

4.5 
2.2 
2.3 
(2.6) 
$(34.1) 

Depreciation and Amortization   
Depreciation  –  Buildings  is  comprised  of  depreciation  expense  related  to  buildings  and  significant 
remodels  or  betterments.  Depreciation  and  Amortization  –  Other,  is  comprised  of  depreciation  expense 
related  to  furniture,  tools  and  equipment  and  signage  and  amortization  of  certain  intangible  assets, 
including customer lists and non-compete agreements.  

Depreciation and amortization increased $1.3 million and $0.5 million, respectively, in 2009 compared to 
2008 and in 2008 compared to 2007. The increase in 2009 was due primarily to a $2.2 million charge to 
record depreciation related to assets reclassified from held for sale. Assets classified as held for sale are 
not depreciated. When assets previously classified as held for sale are reclassified to held and used, they 
are  valued  at  the  lower  of  their  fair  value  or  their  net  book  value  assuming  depreciation  had  not  been 
halted.  This  $2.2  million  charge  is  offset  by  lower  property  and  equipment  balances  as  a  result  of  the 
disposition of stores and the impairment of property and equipment during 2008 and 2009.  

Operating Income (Loss) 
Operating income (loss) was 0.6%, (16.2)% and 1.4% of revenue, respectively, in 2009, 2008 and 2007. 
2009 was negatively affected by lower revenues over which to spread our SG&A, partially offset by higher 
gross  profit  margins  due  to  a  shift  in  revenue  sources  and  our  improved  cost  structure.  The  operating 
losses in 2008 were due primarily to the asset impairment charges discussed above.  

Floorplan Interest Expense   
Given  the  disruptions  in  the  credit  markets,  captive  finance  companies  have  experienced  increases  in 
capital cost and decreases in availability of funds. We have not experienced any disruption in our inventory 
flooring arrangements. Floorplan interest is typically tied to a benchmark rate such as LIBOR or prime, plus 
a  credit  spread.  Credit  spreads  have  increased  by  50  to  100  basis  points  in  2009,  with  certain  lending 
restrictions  on  aged  inventories.  No  assurances  can  be  given  that  we  will  not  experience  disruptions  in 
available credit for new vehicle inventories in the future. 

Floorplan interest expense decreased $9.6 million in 2009 compared to 2008. A decrease of $2.9 million 
resulted from declines in the average benchmark interest rates on our floorplan facilities and a decrease 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
of  $6.2  million  resulted  from  decreases  in  the  average  outstanding  balances  of  our  floorplan  facilities. 
Ineffectiveness from hedging interest rate swaps resulted in a decrease of $0.5 million. 

Floorplan interest expense decreased $3.9 million in 2008 compared to 2007. A decrease of $6.6 million 
resulted  from  lower  average  interest  rates  and  a  decrease  of  $1.2  million  resulted  from  slightly  lower 
average balances outstanding. These factors were partially offset by an increase of $3.9 million related to 
our interest rate swaps.  

Other Interest Expense  
Other  interest  expense  includes  interest  on  our  senior  subordinated  convertible  notes,  debt  incurred 
related to acquisitions, real estate mortgages and our working capital, acquisition and used vehicle line of 
credit. 

Other interest expense decreased $3.8 million in 2009 compared to 2008. A decrease of $0.3 million related 
to a decrease in the weighted average interest rate on our debt in 2009 compared to 2008 and a decrease 
of  $4.3  million  related  to  a  decrease  in  the  average  outstanding  balances.  The  decrease  in  the  average 
outstanding  balances  resulted  primarily  from  the  repayment  of  $42.5  million  of  our  senior  subordinated 
notes  in  the  third  and  fourth  quarters  of  2008  and  the  remaining  $42.5  million  in  the  first  and  second 
quarters of 2009. Offsetting these decreases was a reduction in the amount of capitalized interest in 2009 
compared to 2008 of $0.8 million.   

Other  interest  expense  increased  $1.6  million  in  2008  compared  to  2007.  Changes  in  the  average 
outstanding balances resulted in an increase of approximately $0.8 million and a reduction in the amount of 
capitalized  interest  in  2008  compared  to  2007  resulted  in  a  $1.5  million  increase.  These  increases  were 
partially offset by a $0.7 million decrease due to the weighted average interest rate on our debt.  

Capitalized interest on construction projects totaled $0.9 million, $1.7 million and $3.2 million, respectively, 
in 2009, 2008 and 2007. 

Other Income, net 
Other income, net was $1.5 million, $6.6 million and $0.6 million for 2009, 2008 and 2007, respectively.  A 
gain in 2009 and 2008 of $0.3 million and $5.3 million, respectively, was due to the early retirement of our 
convertible  notes.  Additionally,  a  gain  of  approximately  $1.0  million  in  2009  is  related  to  the  result  of  a 
binding arbitration. 

Income Tax Expense   
Our effective tax rate was 43.3% in 2009, (32.4)% in 2008 and 40.6% in 2007. Our federal income tax rate 
is 35% and our state income tax rate is currently 3.0%, which varies with the mix of states where our stores 
are located. We also have certain non-deductible expenses and other adjustments that impact our effective 
rate. In 2009 and 2007, the effect of non-deductible expenses was magnified by a decline in income due to 
the  slower  sales  environment.  In  2008,  a  large  permanent  item  related  to  the  impairment  of  goodwill 
associated with a prior corporate acquisition reduced the rate.  

Liquidity and Capital Resources 

Principal Needs 
Our principal needs for liquidity and capital resources are for capital expenditures, working capital and debt 
repayment.  Historically,  we  have  also  used  capital  resources  to  fund  our  cash  dividend  payment  and  for 
acquisitions. 

We have relied primarily upon internally generated cash flows from operations, borrowings under our credit 
agreements,  financing  of  real  estate  and  the  proceeds  from  public  equity  and  private  debt  offerings  to 
finance  operations  and  expansion.  In  addition,  during  2009,  2008  and  2007  we  generated  $15.1  million, 

45 

 
 
 
 
 
 
 
 
 
 
 
$88.8 million and $55.0 million, respectively, through the sale of assets and stores and the issuance of long-
term debt, net of debt repayments.  

On October 15, 2009, we sold 4,000,000 shares of our Class A common stock in a public offering at a price 
of $10.00 per share for gross proceeds of $40.0 million and net proceeds, after underwriting commissions, 
of $37.9 million. We also granted to the underwriters of the public offering a 30-day option to purchase up to 
an  additional  600,000  shares  to  cover  over-allotments,  if  any.  The  option  to  purchase  the  shares  was 
exercised  by  the  underwriters  in  its  entirety,  resulting  in  total  gross  proceeds  of  $46.0  million  and  net 
proceeds, after underwriting commissions and other expenses, of $43.2 million.  We intend to  use the net 
proceeds  from  the  offering  for  general  corporate  purposes,  including  working  capital  and  potential 
acquisitions of additional dealerships and related businesses. Prior to such use, we are using the proceeds 
to pay down amounts outstanding under our working capital, acquisition and used vehicle credit facility (the 
“Credit Facility”), one or more flooring lines of credit or selected mortgage debt. 

We have a $50 million Credit Facility with U.S. Bank National Association, which expires October 28, 2010. 
We currently have $24.0 million outstanding under this facility. We are pursuing an extension of the maturity 
date on the Credit Facility and believe we will be successful in this endeavor. At December 31, 2009, we 
had approximately $12.8 million in cash and cash equivalents and $35.7 million in unfloored new vehicles 
that  could  be  financed  immediately  for  cash.  These  amounts,  combined  with  projections  for  future  cash 
flows, are expected to be more than sufficient to retire the outstanding balance on the Credit Facility in the 
event we are unable to extend the maturity date beyond 2010. 

Based on these factors and our normal operational cash flow, we believe we have sufficient availability to 
accommodate our capital needs. 

In addition to the above sources of liquidity, potential sources of additional liquidity include the placement of 
subordinated debentures or loans, additional store sales or additional other asset sales. We will evaluate all 
of these options and may select one or more of them depending on overall capital needs and the availability 
and cost of capital, although no assurances can be provided that these capital sources will be available to 
us in sufficient amounts or with terms acceptable to us. 

Summary of Outstanding Balances on Credit Facilities 
Interest rates on all of our credit facilities below, excluding the effects of our interest rate swaps, ranged from 
1.75% to 5.0% at December 31, 2009. Amounts outstanding on the lines at December 31, 2009, together 
with amounts remaining available under such lines were as follows (in thousands): 

New and program vehicle lines 
Working capital, acquisition and used vehicle credit facility 

Outstanding at 
December 31, 
2009 
$210,488 
24,000 
$234,488 

Remaining 
Availability at  
December 31, 
2009 
$          -(1) 
25,682(2)(3) 
$25,682 

(1)  There  are  no  formal  limits  on  the  new  and  program  vehicle  lines  with  certain  lenders,  and  we  had  approximately  $35.7  million  in 

unfloored new vehicles at December 31, 2009.  
(2)  Reduced by $318,000 for outstanding letters of credit. 
(3)  The amount available on the line is limited based on a borrowing base calculation and fluctuates monthly. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Working Capital, Acquisition and Used Vehicle Credit Facility 
We have a $50 million Credit Facility with U.S. Bank National Association, which expires October 28, 2010. 
We believe the Credit Facility continues to be an attractive source of financing given the current cost and 
availability of credit alternatives. The interest rate on the Credit Facility is the 1-month LIBOR plus 3.25%. 

Loans are guaranteed by all of our subsidiaries and are secured by new vehicle inventory, used vehicle and 
parts inventory, equipment other than fixtures, deposit accounts, accounts receivable, investment property 
and other intangible personal property. Capital stock and other equity interests of our subsidiary stores and 
certain  other  subsidiaries  are  excluded.  The  lenders’  security  interest  in  new  vehicle  inventory  is 
subordinated to the interests of floorplan financing lenders, including GMAC LLC, Daimler Financial, TMCC, 
Ford  Motor  Credit  Company,  VW  Credit,  Inc.,  American  Honda  Finance  Corporation,  Nissan  Motor 
Acceptance Corporation and BMW Financial Services NA, LLC. 

The Credit Facility agreement provides for events of default that include nonpayment, breach of covenants, 
a  change  of  control  and  certain  cross-defaults  with  other  indebtedness.  In  the  event  of  a  default,  the 
agreement provides that the lenders may declare the entire principal balance immediately due, foreclose on 
collateral  and  increase  the  applicable  interest  rate  to  the  revolving  loan  rate  plus  3%,  among  other 
remedies. 

New Vehicle Flooring 
GMAC  LLC,  Daimler  Financial,  TMCC,  Ford  Motor  Credit  Company,  VW  Credit,  Inc.,  American  Honda 
Finance Corporation, Nissan Motor Acceptance Corporation and BMW Financial Services NA, LLC provide 
new vehicle floorplan financing for their respective brands. GMAC LLC serves as the primary lenders for all 
other  brands.  The  new  vehicle  lines  are  secured  by  new  vehicle  inventory  of  the  stores  financed  by  that 
lender. 

Vehicles financed by lenders not directly associated with the manufacturer are classified as floorplan notes 
payable:  non-trade  and  are  included  as  a  financing  activity  in  our  statements  of  cash  flows.  Vehicles 
financed by lenders directly associated with the manufacturer are classified as floorplan notes payable and 
are included as an operating activity. 

To improve the visibility of cash flows related to vehicle financing, which is a core part of our business, the 
non-GAAP  financial  measures  below  demonstrate  cash  flows  assuming  all  floorplan  notes  payable  are 
included  as  an  operating  activity.  We  believe  that  this  non-GAAP  financial  measure  improves  the 
transparency of our disclosure, by providing period-to-period comparability of our results from core business 
operations.   

As Reported 

     Cash flow from (used in) operations 

$ 

                9,934  $ 

               85,166  

$ 

              (49,211) 

     Change in flooring notes payable:  non-trade 

               31,417 

              (16,803) 

               69,540  

Year Ended December 31, 

2009 

2008 

2007 

Adjusted 

As Reported 

$ 

               41,351  $ 

               68,363  

$ 

               20,329  

     Cash flow from (used in) financing 

$ 

              (29,122)  $ 

            (100,242)  $ 

             124,908  

     Change in flooring notes payable:  non-trade 

              (31,417) 

               16,803  

              (69,540) 

Adjusted 

$ 

              (60,539)  $ 

              (83,439)  $ 

               55,368  

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Debt Covenants 
We are subject to certain financial and restrictive covenants for all of our debt agreements. The covenants 
restrict  us  from  incurring  additional  indebtedness,  making  investments,  selling  or  acquiring  assets  and 
granting security interests in our assets.  

The Credit Facility stipulates the following financial covenants: 

•  a minimum tangible net worth requirement of $200 million;  
•  a minimum vehicle equity requirement of $45 million;  
•  a fixed charge coverage ratio of 1.05:1 through December 31, 2009, 1.15:1 through June 30, 

2010 and 1.20:1 for periods thereafter; and  

•  a liabilities to tangible net worth ratio not to exceed 4.00:1.  

As of December 31, 2009, our tangible net worth was approximately $263.4 million, our vehicle equity was 
$138.7  million,  our  fixed  charge  coverage  ratio  was  1.35:1  and  our  liabilities  to  tangible  net  worth  was 
2.23:1. We were in compliance with the Credit Facility financial covenants. 

We  expect  to  remain  in  compliance  with  the  financial  and  restrictive  covenants  in  our  Credit  Facility  and 
other  debt  agreements.  However,  no  assurances  can  be  provided  that  we  will  continue  to  remain  in 
compliance with the financial and restrictive covenants. 

In  the  event  that  we  are  unable  to  meet  the  financial  and  restrictive  covenants,  we  would  enter  into  a 
discussion with the lenders to remediate the condition. If we were unable to remediate or cure the condition, 
a  breach  would  give  rise  to  certain  remedies  under  the  agreement,  the  most  severe  of  which  is  the 
termination of the agreement and acceleration of the amounts owed, including the triggering of cross-default 
provisions to other debt agreements. 

Inventories and Flooring Notes Payable  
Our days supply of new vehicles is six days below our historical December 31 balances and 33 days below 
our December 31, 2008 levels.  This decrease compared to last year is a result of our divestiture activity and 
efforts  to  bring  new  inventory  levels  down.  In  connection  with  the  decreased  inventories,  our  new  vehicle 
flooring notes payable decreased to $210.5 million at December 31, 2009 from $337.7 million at December 
31, 2008. New vehicles are financed at approximately 100% of invoice cost. 

Our days supply of used vehicles was down three days compared to our historical December 31 balances at 
December 31, 2009, and nine days below our December 31, 2008 balances. Used vehicle sales have not 
experienced the severe decline that new vehicle sales have. We believe our current used vehicle inventory 
levels are appropriate given our projected sales volumes and the shift in consumer demand away from new 
vehicles. 

48 

 
 
 
 
 
 
 
 
Contractual Payment Obligations 
A summary of our contractual commitments and obligations as of December 31, 2009 was as follows (in 
thousands): 

Contractual Obligation 

Floorplan Notes 
Lines of Credit and Long-
Term Debt 
Interest on Scheduled 
Debt Payments 
Fixed Rate Payments on 
Interest Rate Swaps 
Estimated Chargebacks 
on Contracts 

Operating Leases 

Payments Due By Period

Total 
210,488 

$

2010 
210,488 

$

$ 

2011 and 
2012 

- 

$

2013 and 
2014 
- 

$ 

2015 and 
beyond 
- 

271,368 

38,303 

53,957 

107,441 

60,459 

13,151 

22,127 

13,799 

18,504 

4,327 

8,666 

3,501 

71,667 

11,382 

2,010 

10,218 
162,325 
733,362 

$

5,953 
19,090 
291,312 

$

3,891 
30,857 
119,498 

361 
26,612 
151,714 

$

13 
85,766 
170,838 

$ 

$ 

We  had  no  significant  capital  commitments  at  December  31,  2009.  Our  anticipated  future  capital 
expenditures are associated with maintenance and repair requirements due to normal use of our facilities. 

In  the  event  we  undertake  a  significant  capital  commitment  in  the  future,  we  expect  to  pay  for  the 
construction  out  of  existing  cash  balances,  construction  financing  and  borrowings  on  our  Credit  Facility. 
Upon completion of the projects, we would anticipate securing long-term financing and general borrowings 
from third party lenders for 70% to 90% of the amounts expended, although no assurances can be provided 
that these financings will be available to us in sufficient amounts or on terms acceptable to us. 

We  anticipate  approximately  $5.2  million  in  non-financeable  capital  expenditures  in  the  next  one  to  three 
years  for  various  new  facilities  and  other  construction  projects  currently  under  consideration.  Non-
financeable  capital  expenditures  are  defined  as  minor  upgrades  to  existing  facilities,  minor  leasehold 
improvements,  the  percentage  of  major  construction  typically  not  financed  by  commercial  mortgage  debt, 
and purchases of furniture and equipment. We will continue to evaluate the advisability of the expenditures 
given  the  current  weak  economic  environment,  and  anticipate  a  prudent  approach  to  future  capital 
commitments. 

Share Repurchase Plan 
In June 2000, our Board of Directors authorized the repurchase of up to 1,000,000 shares of our Class A 
common  stock.  Through  December  31,  2009,  we  have  purchased  a  total  of  479,731  shares  under  this 
program, none of which were purchased during 2009. We may continue to repurchase shares from time to 
time in the future, if permitted by our credit facilities, and as conditions warrant.  

Dividends   
We did not declare or pay any dividends on our common stock during 2009. Dividends may be declared and 
paid in future periods as determined and approved by our Board of Directors. 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Selected Consolidated Quarterly Financial Data 

The following tables set forth our unaudited quarterly financial data(1). 

2009 (in thousands, except per share data ) 

Three Months Ended, 

March 31

June 30

September 30 

December 31

Revenues: 
  New vehicle sales ..............................................................
  Used vehicle sales .............................................................
  Finance and insurance………………………………….....
  Service, body and parts .....................................................
  Fleet and other ...................................................................
     Total revenues ................................................................
Cost of sales ........................................................................
Gross profit ..........................................................................
Asset impairments ...............................................................
Selling, general and administrative ......................................
Depreciation and amortization .............................................
Operating income  ...............................................................
Floorplan interest expense ..................................................
Other interest expense ........................................................
Other, net .............................................................................
Income (loss) from continuing operations before income 
taxes ....................................................................................
Income tax (provision) benefit..............................................
Income (loss) before discontinued operations .....................
Discontinued operations, net of tax .....................................
Net income (loss) .................................................................

Basic income (loss) per share from continuing operations ..
Basic income (loss) per share from discontinued 
operations ............................................................................
Basic net income (loss) per share .......................................

Diluted income (loss) per share from continuing 
operations ............................................................................
Diluted income (loss) per share from discontinued 
operations ............................................................................
Diluted net income (loss) per share .....................................

$190,860 
123,372 
13,427 
68,545 
       572 
396,776 
319,831 
76,945 
1,350 
67,169 
     4,064 
4,362 
 (2,848)
 (3,961)
     1,163 

 (1,284)
       568 
 (716)
     2,045 
$   1,329 

$209,560 
140,970 
14,745 
68,637 
       625 
434,537 
350,516 
84,021 
3,487 
67,108 
     3,950 
9,476 
 (2,624)
 (3,347)
       258 

3,763 
  (1,540)
2,223 
     1,440 
$   3,663 

$264,574  
147,016  
15,618  
71,287  
       837  
499,332  
406,084  
93,248  
1,962  
69,885  
     3,903  
17,498  
 (3,026) 
 (3,281) 
         26  

11,217  
  (4,590) 
6,627  
  (914) 
$   5,713 

$209,707 
127,994 
12,220 
68,221 
       528 
418,670 
343,265 
75,405 
177 
66,083 
     6,331 
2,814 
 (2,380)
 (3,474)
         47 

 (2,993)
       923 
 (2,070)
       516 
$(1,554)

$  (0.03)

$  0.11 

$  0.31 

$  (0.08)

0.09 
$  0.06 

0.06 
$  0.17 

(0.04) 
$  0.27 

0.02 
$  (0.06)

$  (0.03)

$  0.11 

$  0.31 

$  (0.08)

0.09 
$  0.06 

0.06 
$  0.17 

(0.04) 
$  0.27 

0.02 
$  (0.06)

50 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2008 (in thousands, except per share data ) 

Three Months Ended, 

March 31

June 30

September 30 

December 31

Revenues: 
  New vehicle sales ..............................................................
  Used vehicle sales .............................................................
  Finance and insurance………………………………….....
  Service, body and parts .....................................................
  Fleet and other ...................................................................
     Total revenues ................................................................
Cost of sales ........................................................................
Gross profit ..........................................................................
Asset impairments ...............................................................
Selling, general and administrative ......................................
Depreciation and amortization .............................................
Operating income (loss) .......................................................
Floorplan interest expense ..................................................
Other interest expense ........................................................
Other, net .............................................................................
Income (loss) from continuing operations before income 
taxes ....................................................................................
Income tax (provision) benefit..............................................
Income (loss) before discontinued operations .....................
Discontinued operations, net of tax .....................................
Net loss ................................................................................

Basic income (loss) per share from continuing operations ..
Basic loss per share from discontinued operations .............
Basic net loss per share ......................................................

$311,032
150,422
21,239
72,614
      917
556,224
462,122
94,102
-
81,468
    4,461
8,173
(5,160)
(4,584)
         56

(1,515)
       622
(893)
   (1,268)
$  (2,161)

$    (0.04)
     (0.07)
$    (0.11)

$326,493
144,103
21,211
71,363
    1,442
564,612
469,650
94,962
332,570
82,582
    4,404
(324,594)
(5,167)
(4,625)
    1,069

(333,317)
 107,509
(225,808)
  (17,976)
$(243,784)

$   (11.25)
    (0.89)
$   (12.14)

$303,686 
145,777 
20,513 
72,216 
      848 
543,040 
451,626 
91,414 
1,955 
75,829 
   4,098 
9,532 
(4,679) 
(4,454) 
   1,880 

2,279 
   (1,079) 
1,200 
   (3,563) 
$   (2,363) 

$      0.06 
    (0.18) 
$     (0.12) 

$206,207
107,404
13,716
70,133
     1,664
399,124
323,127
75,997
1,147
67,437
     3,980
3,433
(5,511)
(4,215)
   3,619

(2,674)
  1,668
(1,006)
       (3,272)
$  (4,278)

$    (0.05)
    (0.16)
$    (0.21)

Diluted income (loss) per share from continuing 
operations ............................................................................
Diluted loss per share from discontinued operations...........
Diluted net loss per share ....................................................

(1) Quarterly data may not add to yearly totals due to rounding. 

Seasonality and Quarterly Fluctuations 

$    (0.04)
     (0.07)
$   ( 0.11)

$   (11.25)
    (0.89)
$   (12.14)

$      0.06 
    (0.18) 
$     (0.12) 

$    (0.05)
    (0.16)
$    (0.21)

Historically,  our  sales  have  been  lower  in  the  first  and  fourth  quarters  of  each  year  due  to  consumer 
purchasing patterns during the holiday season, inclement weather in certain of our markets and the reduced 
number of business days  during the holiday season. As a result,  financial performance is expected to be 
lower during the first and fourth quarters than during the second and third quarters of each fiscal year. We 
believe  that  interest  rates,  levels  of  consumer  debt,  consumer  confidence  and  manufacturer  sales 
incentives,  as  well  as  general  economic  conditions,  also  contribute  to  fluctuations  in  sales  and  operating 
results.  

The magnitude of the seasonal improvement we have typically experienced in March did not occur in the 
first quarter of 2009. This is similar to our experience in 2008, where the seasonally strong second and third 
quarters of the year were relatively  flat compared  with the first quarter of 2008. The third quarter of 2009 
experienced  an  incremental  improvement  as  a  result  of  the  CARS  Program.  The  fourth  quarter  of  2009 
experienced  a  decline  in  sales  due  to  both  normal  seasonal  weakness,  as  well  as  a  lack  of  inventory 
availability at our Chrysler locations. 

Our current operational plan assumes that vehicle sales in 2010 will remain consistent with 2009 levels, and 
that  Chrysler’s  market  share  will  remain  consistent  with  2009  levels.  However,  no  assurances  can  be 
provided that our plan will be achieved, or that a further deterioration in the economic environment will not 
occur. 

Recent Accounting Pronouncements 

See Note 16 of Notes to Consolidated Financial Statements. 

51 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Off-Balance Sheet Arrangements 

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a material 
current or future effect on our financial condition,  changes in financial condition, revenues or expenses, 
results of operations, liquidity, capital expenditures or capital resources. 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 

Variable Rate Debt 
We  use  variable-rate  debt  to  finance  our  new  and  program  vehicle  inventory  and  certain  real  estate 
holdings. The interest rates on our variable rate debt are tied to either the one or three-month LIBOR or 
the  prime  rate.  These  debt  obligations,  therefore,  expose  us  to  variability  in  interest  payments  due  to 
changes in these rates. The flooring debt is based on open-ended lines of credit tied to each individual 
store  from  the  various  manufacturer  finance  companies.  If  interest  rates  increase,  interest  expense 
increases. Conversely, if interest rates decrease, interest expense decreases. 

Our  variable-rate  flooring  notes  payable,  variable  rate  mortgage  notes  payable  and  other  credit  line 
borrowings subject us to market risk exposure. At December 31, 2009, we had $319.4 million outstanding 
under  such  agreements  at  interest  rates  ranging  from  1.75%  to  7.31%  per  annum.  A  10%  increase  in 
interest rates would increase annual interest expense by approximately $0.1 million, net of tax, based on 
amounts outstanding at December 31, 2009. 

Fixed Rate Debt 
The fair market value of our long-term fixed interest rate debt is subject to interest rate risk. Generally, the 
fair market value of fixed interest rate debt will increase as interest rates fall because we could refinance 
for a lower rate. Conversely, the fair value of fixed interest rate debt will decrease as interest rates rise. 
The interest rate changes affect the fair market value but do not impact earnings or cash flows.  

At  December  31,  2009,  we  had  $162.4  million  of  long-term  fixed  interest  rate  debt  outstanding  and 
recorded on the balance sheet, with maturity dates of between April 2010 and October 2029. Based on 
discounted cash flows, we have determined that the fair market value of this long-term fixed interest rate 
debt was approximately $166.8 million at December 31, 2009.  

Hedging Strategies 
We believe it is prudent to limit the variability of a portion of our interest payments. Accordingly, we have 
entered  into  interest  rate  swaps  to  manage  the  variability  of  our  interest  rate  exposure,  thus  leveling  a 
portion of our interest expense in a rising or falling rate environment. 

We  have  effectively  changed  the  variable-rate  cash  flow  exposure  on  a  portion  of  our  flooring  debt  to 
fixed-rate  cash  flows  by  entering  into  receive-variable,  pay-fixed  interest  rate  swaps.  Under  the  interest 
rate  swaps,  we  receive  variable  interest  rate  payments  and  make  fixed  interest  rate  payments,  thereby 
creating fixed rate flooring debt.   

We do not enter into derivative instruments for any purpose other than to manage interest rate exposure. 
That  is,  we  do  not  engage  in  interest  rate  speculation  using  derivative  instruments.  Typically,  we 
designate all interest rate swaps as cash flow hedges.     

As  of December 31,  2009,  we  had  outstanding  the  following  interest rate swaps with U.S. Bank Dealer 
Commercial Services: 

•  effective June 16, 2006 – a ten year, $25 million interest rate swap at a fixed rate of 5.587% 

per annum, variable rate adjusted on the 1st and 16th of each month;  

52 

 
 
 
 
 
 
 
 
 
 
 
 
•  effective  January  26,  2008  –  a  five-year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 

4.495% per annum, variable rate adjusted on the 26th of each month; 

•  effective May 1, 2008 – a five year, $25 million interest rate swap at a fixed rate of 3.495% 

per annum, variable rate adjusted on the 1st and 16th of each month; and 

•  effective May 1, 2008 – a five year, $25 million interest rate swap at a fixed rate of 3.495% 

per annum, variable rate adjusted on the 1st and 16th of each month. 

We receive interest on all of the interest rate swaps at the one-month LIBOR rate. The one-month LIBOR 
rate at December 31, 2009 was 0.23% per annum as reported in the Wall Street Journal. 

The fair value of our interest rate swap agreements represents the estimated receipts or payments that 
would  be  made  to  terminate  the  agreements.  These  amounts  related  to  our  cash  flow  hedges  are 
recorded  as  deferred  gains  or  losses  in  our  consolidated  balance  sheet  with  the  offset  recorded  in 
accumulated other comprehensive income, net of tax. Changes to the fair value of discontinued cash flow 
hedges  are  recognized  into  earnings  as  a  component  of  floorplan  interest  expense.  At  December  31, 
2009,  the  fair  values  of  all  of  our  agreements  was  a  liability  of  $6.9  million.  The  estimated  amount 
expected to be reclassified into earnings within the next twelve months was $2.7 million at December 31, 
2009. 

Ineffectiveness  occurs when  the  amount  of  change in  fair  market  value  of  the  swap  is  greater  than  the 
change  in  fair  market  value  of  the  hypothetical  derivative.  Any  ineffectiveness  will  be  reflected  in  the 
floorplan interest expense in our statement of operations in the period in which it occurs. In 2009, 2008 
and  2007,  we  recorded  a  (gain)  loss  related  to  ineffectiveness  of  $(0.4)  million,  $0.4  million  and  $0.1 
million, respectively.  

In  2009,  we  determined  that  the  original  forecasted  transaction  for  certain  of  the  de-designated  cash  flow 
hedges became probable of not occurring. Therefore, we reclassified into earnings a gain of approximately 
$0.5 million as a reduction of flooring interest expense at that time. Additionally, we de-designated and re-
designated  all  of  our  outstanding  interest  rate  swaps  when  significant  changes  in  our  underlying  floorplan 
debt occurred with the Chrysler and GM restructuring. This de-designation and re-designation did not have 
an impact on earnings at the time, but may increase ineffectiveness in the future. 

Risk Management Policies 
We assess interest rate cash flow risk by continually identifying and monitoring changes in interest rate 
exposures  that  may  adversely  impact  expected  future  cash  flows  and  by  evaluating  hedging 
opportunities. 

We maintain risk management control systems to monitor interest rate cash flow attributable to both our 
outstanding  and  forecasted  debt  obligations,  as  well  as  our  offsetting  hedge  positions.  The  risk 
management  control  systems  involve  the  use  of  analytical  techniques,  including  cash  flow  sensitivity 
analysis, to estimate the expected impact of changes in interest rates on our future cash flows. 

Item 8.  Financial Statements and Supplementary Financial Data 

The financial statements and notes thereto required by this item begin on page F-1 as listed in Item 15 of 
Part  IV  of  this  document.  Quarterly  financial  data  for  each  of  the  eight  quarters  in  the  two-year  period 
ended December 31, 2009 is included in Item 7. 

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

53 

 
 
 
 
 
 
 
 
 
 
 
 
Item 9A.  Controls and Procedures 

Evaluation of Disclosure Controls and Procedures  
Our  management  evaluated,  with  the  participation  and  under  the  supervision  of  our  Chief  Executive 
Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures as of the 
end  of  the  period  covered  by  this  Annual  Report  on  Form  10-K.  Based  on  this  evaluation,  our  Chief 
Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures 
are effective to ensure that information we are required to disclose in reports that we file or submit under 
the  Securities  Exchange  Act  of  1934  is  accumulated  and  communicated  to  our  management,  including 
our  Chief  Executive  Officer  and  our  Chief  Financial  Officer,  as  appropriate  to  allow  timely  decisions 
regarding  required  disclosure  and  that  such  information  is  recorded,  processed,  summarized  and 
reported within the time periods specified in Securities and Exchange Commission rules and forms.  

Changes in Internal Control Over Financial Reporting 
There  was  no  change  in  our  internal  control  over  financial  reporting  that  occurred  during  our  last  fiscal 
quarter  that  has  materially  affected  or  is  reasonably  likely  to  materially  affect  our  internal  control  over 
financial reporting.  

Management’s Report on Internal Control Over Financial Reporting 
Our management is responsible for establishing and maintaining adequate internal control over financial 
reporting.  

Our  management  assessed  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of 
December  31,  2009.  In  making  this  assessment,  we  used  the  criteria  set  forth  in  Internal  Control  – 
Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission.  Based  on  our  assessment  using  those  criteria,  our  management  concluded  that,  as  of 
December 31, 2009, our internal control over financial reporting was effective. 

KPMG LLP, our Independent Registered Public Accounting Firm, has issued an attestation report on our 
internal control over financial reporting as of December 31, 2009, which is included in Item 8 of this Form 
10-K. 

Item 9B.  Other Information 

None. 

Item 10.  Directors, Executive Officers and Corporate Governance 

PART III 

Information required by this item will be included under the captions Election of Directors, Meetings and 
Committees  of  the  Board  of  Directors,  Audit  Committee  Financial  Expert,  Code  of  Ethics,  Executive 
Officers  and  Section  16(a)  Beneficial  Ownership  Reporting  Compliance  in  our  Proxy  Statement  for  our 
2010 Annual Meeting of Shareholders and, upon filing, is incorporated herein by reference. 

Item 11.  Executive Compensation 

The  information  required  by  this  item  will  be  included  under  the  captions  Compensation  of  Directors, 
Compensation  Committee  Report,  Compensation  Discussion  and  Analysis,  Executive  Compensation, 
Potential  Payments  Upon  Termination  or  Change-in-Control,  and  Compensation  Committee  Interlocks 
and Insider Participation in our Proxy Statement for our 2010 Annual Meeting of Shareholders and, upon 
filing, is incorporated herein by reference.   

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
Item 12.  Security Ownership of Certain Beneficial Owners and Management 

Equity Compensation Plan Information 

The following table summarizes equity securities authorized for issuance as of December 31, 2009.  

Number of securities 
to be issued upon 
exercise of 
outstanding options, 
warrants and rights (a) 

Weighted average 
exercise price of 
outstanding options, 
warrants and rights (b) 

Number of securities 
remaining available for 
future issuance under 
equity compensation plans 
(excluding securities 
reflected in column (a) (c) 

1,864,255 

$13.89 

1,562,561(1) 

- 
1,864,255 

- 
$13.89 

- 
1,562,561 

Plan Category 
Equity compensation 
plans approved by 
shareholders 

Equity compensation 
plans not approved by 
shareholders  
  Total 

(1) 

Includes 180,986 shares available pursuant to our 2003 Stock Incentive Plan and 1,381,575 shares available pursuant to our 
Employee Stock Purchase Plan. 

The additional information required by this item will be included under the caption Security Ownership of 
Certain  Beneficial  Owners  and  Management  in  our  Proxy  Statement  for  our  2010  Annual  Meeting  of 
Shareholders and, upon filing, is incorporated herein by reference. 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 

The  information  required  by  this  item  will  be  included  under  the  captions  Certain  Relationships  and 
Related Transactions and Director Independence in our Proxy Statement for our 2010 Annual Meeting of 
Shareholders and, upon filing, is incorporated herein by reference.   

Item 14.  Principal Accountant Fees and Services 

Information  required  by  this  item  will  be  included  under  the  caption  Independent  Registered  Public 
Accounting Firm in our Proxy Statement for our 2010 Annual Meeting of Shareholders and, upon filing, is 
incorporated herein by reference. 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 15.  Exhibits and Financial Statement Schedules 

PART IV 

Financial Statements and Schedules  
The  Consolidated  Financial  Statements,  together  with  the  report  thereon  of  KPMG  LLP,  Independent 
Registered Public Accounting Firm, are included on the pages indicated below: 

Reports of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets as of December 31, 2009 and 2008 
Consolidated Statements of Operations for the years ended December 31, 2009, 2008 and 2007 
Consolidated Statements of Changes in Stockholders’ Equity and Comprehensive Income (Loss) for 

the years ended December 31, 2009, 2008 and 2007 

Consolidated Statements of Cash Flows for the years ended December 31, 2009, 2008 and 2007 
Notes to Consolidated Financial Statements 

Page 
F-1, F-2 
F-3 
F-4 

F-5 
F-6 
F-7 

There are no schedules required to be filed herewith.     

Exhibits 
The following exhibits are filed herewith and this list is intended to constitute the exhibit index. An asterisk 
(*)  beside  the  exhibit  number  indicates  the  exhibits  containing  a  management  contract,  compensatory 
plan or arrangement, which are required to be identified in this report. 

Exhibit 
3.1 

3.2 

4.1 

4.2 

10.1* 

  Description 

(a)  Restated Articles of Incorporation of Lithia Motors, Inc., as amended May 13, 1999. 

(o)  Amended and Restated Bylaws of Lithia Motors, Inc. (Corrected). 

(b)  Specimen Common Stock certificate 

(j) 

(b) 

Indenture dated May 4, 2004, between Lithia Motors, Inc. and U.S. Bank National Association, as Trustee, relating 
to 2.875% Convertible Senior Subordinated Notes due 2014. 

1996 Stock Incentive Plan. 

10.2* 

(c)  Amendment No. 1 to the Lithia Motors, Inc. 1996 Stock Incentive Plan 

10.2.1* 

(b)  Form of Incentive Stock Option Agreement (1) 

10.3* 

(b)  Form of Non-Qualified Stock Option Agreement (1) 

10.4* 

10.5* 

10.6* 

(d) 

(l) 

(f) 

1997 Non-Discretionary Stock Option Plan for Non-Employee Directors 

2009 Employee Stock Purchase Plan  

Lithia Motors, Inc. 2001 Stock Option Plan  

10.6.1* 

(g)  Form of Incentive Stock Option Agreement for 2001 Stock Option Plan 

10.6.2* 

(g)  Form of Non-Qualified Stock Option Agreement for 2001 Stock Option Plan 

10.7.1* 

(p)  Amended and Restated 2003 Stock Incentive Plan of Lithia Motors, Inc., as amended May 1, 2009. 

10.7.2* 

(k)  Form of Restricted Share Grant for 2003 Stock Incentive Plan, as amended and restated 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
Exhibit 
10.8* 

  Description 

(n)  Summary 2008 Discretionary Support Services Bonus Program  

10.9 

(a)  Chrysler Corporation Sales and Service Agreement General Provisions 

10.9.1 

(h)  Chrysler  Corporation  Chrysler  Sales  and  Service  Agreement,  dated  September  28,  1999,  between  Chrysler 
Corporation  and  Lithia  Chrysler  Plymouth  Jeep  Eagle,  Inc.  (Additional  Terms  and  Provisions  to  the  Sales  and 
Service Agreements are in Exhibit 10.9) (2) 

10.10 

(b)  Mercury Sales and Service Agreement General Provisions 

10.10.1 

(e)  Supplemental Terms and Conditions agreement between Ford Motor Company and Lithia Motors, Inc. dated June 

12, 1997.  

10.10.2 

(e)  Mercury Sales and Service Agreement, dated June 1, 1997, between Ford Motor Company and Lithia TLM, LLC 

dba Lithia Lincoln Mercury (general provisions are in Exhibit 10.10) (3)  

10.11 

(e)  Volkswagen Dealer Agreement Standard Provisions 

10.11.1 

(a)  Volkswagen Dealer Agreement dated September 17, 1998, between Volkswagen of America, Inc. and Lithia HPI, 

Inc. dba Lithia Volkswagen. (standard provisions are in Exhibit 10.11) (4) 

10.12 

(b)  General Motors Dealer Sales and Service Agreement Standard Provisions 

10.12.1 

(a)  Supplemental Agreement to General Motors Corporation Dealer Sales and Service Agreement dated January 16, 

1998. 

10.12.2 

(i)  Chevrolet  Dealer  Sales  and  Service  Agreement  dated  October  13,  1998  between  General  Motors  Corporation, 

Chevrolet Motor Division and Camp Automotive, Inc. (5) 

10.13 

(b)  Toyota Dealer Agreement Standard Provisions 

10.13.1 

(a)  Toyota  Dealer  Agreement,  between  Toyota  Motor  Sales,  USA,  Inc.  and  Lithia  Motors,  Inc.,  dba  Lithia  Toyota, 

dated February 15, 1996. (6) 

10.14 

(e)  Nissan Standard Provisions  

10.14.1 

(a)  Nissan Public Ownership Addendum dated August 30, 1999 (identical documents executed by each Nissan store).

10.14.2 

(e)  Nissan  Dealer  Term  Sales  and  Service  Agreement  between  Lithia  Motors,  Inc.,  Lithia  NF,  Inc.,  and  the  Nissan 

Division of Nissan Motor Corporation In USA dated January 2, 1998. (standard provisions are in Exhibit 10.14) (7) 

10.15 

(a) 

Lease Agreement between CAR LIT, LLC and Lithia Real Estate, Inc. relating to properties in Medford, Oregon.(8)

10.16 

Non Employee Director Compensation Plan 2009/2010 Service Year.  

10.17 

(k)  Form of Outside Director Nonqualified Deferred Compensation Agreement 

10.17.1 

(s)  Form of Executive Nonqualified Deferred Compensation Plan 

10.18 

(q) 

Loan Agreement with First through Seventh Amendments dated as of August 31, 2006 between Lithia Motors, Inc., 
an  Oregon  corporation;  the  lenders,  which  are  from  time  to  time  parties  to  the  Loan  Agreement,  and  U.S.  Bank 
National Association, as agent for the Lenders. 

10.18.1 

10.18.2 

Eighth  Amendment  to  revolving  credit  facility  with  U.S.  Bank  National  Association,  as  Agent,  dated  January  14, 
2010. 

Ninth  Amendment  to  revolving  credit  facility  with  U.S.  Bank  National  Association,  as  Agent,  dated  February  17, 
2010. 

10.19 

(m)  Split Dollar Agreement dated November 7, 2006 with Sidney B. DeBoer 

57 

 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
   
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
10.20 

10.21* 

  Description 

(m)  Split Dollar Insurance Agreement dated December 20, 2007 with Sidney B. DeBoer 

(o)  Terms  of  Amended  Employment  and  Change  in  Control  Agreement  between  Lithia  Motors,  Inc.  and  Sidney  B.
DeBoer dated January 15, 2009.  Substantially similar agreements exist between Lithia Motors, Inc. and each of 
M.L. Dick Heimann, Bryan B. DeBoer and Jeffrey B. DeBoer. 

10.22 

10.23 

(r) 

(r) 

Form of Indemnity Agreement for each Named Executive Officer.  

Form of Indemnity Agreement for each non-management Director. 

12 

21 

23 

31.1 

31.2 

32.1 

32.2 

Ratio of Earnings to Combined Fixed Charges  

Subsidiaries of Lithia Motors, Inc.  

Consent of KPMG LLP, Independent Registered Public Accounting Firm 

Certification of Chief Executive Officer pursuant to Rule 13a-14(a)  or Rule 15d-14(a) of the Securities Exchange 
Act of 1934. 

Certification of Chief Financial Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a) of the Securities Exchange Act 
of 1934. 

Certification of Chief Executive Officer pursuant to Rule 13a-14(b)  or Rule 15d-14(b) of the Securities Exchange 
Act of 1934 and 18 U.S.C. Section 1350. 

Certification of Chief Financial Officer pursuant to Rule 13a-14(b) or Rule 15d-14(b) of the Securities Exchange Act 
of 1934 and 18 U.S.C. Section 1350. 

(a) 

(b) 

(c) 

(d) 

(e) 

(f) 

(g) 

(h) 

(i) 

(j) 

(k) 

(l) 

Incorporated by reference from the Company’s Form 10-K for the year ended December 31, 1999 as filed with the Securities 
and Exchange Commission on March 30, 2000. 
Incorporated by reference from the Company's Registration Statement on Form S-1, Registration Statement No. 333-14031, as 
declared effective by the Securities Exchange Commission on December 18, 1996. 
Incorporated by reference from the Company’s Form 10-Q for the quarter ended June 30, 1998 as filed with the Securities and 
Exchange Commission on August 13, 1998. 
Incorporated by reference from the Company's Registration Statement on Form S-8, Registration Statement No. 333-45553, as 
filed with the Securities Exchange Commission on February 4, 1998. 
Incorporated by reference from the Company’s Form 10-K for the year ended December 31, 1997 as filed with the Securities 
and Exchange Commission on March 31, 1998. 
Incorporated by reference from Appendix B to the Company’s Proxy Statement for its 2001 Annual Meeting as filed with the 
Securities and Exchange Commission on May 8, 2001. 
Incorporated by reference from the Company’s Form 10-K for the year ended December 31, 2001 as filed with the Securities 
and Exchange Commission on February 22, 2002. 
Incorporated  by  reference  from  the  Company’s  Form  10-Q  for  the  quarter  ended  September  30,  2001  as  filed  with  the 
Securities and Exchange Commission on November 14, 2001. 
Incorporated by reference from the Company’s Form 10-K for the year ended December 31, 1998 as filed with the Securities 
and Exchange Commission on March 31, 1999. 
Incorporated by reference from the Company’s Form 10-Q for the quarter ended  March 31, 2004 as filed with the Securities 
and Exchange Commission on May 10, 2004. 
Incorporated by reference from the Company’s Form 10-K for the year ended December 31, 2005 as filed with the Securities 
and Exchange Commission on March 8, 2006. 
Incorporated by reference from the Company’s Proxy Statement for its 2009 Annual Meeting as filed with the Securities and 
Exchange Commission on March 20, 2009. 

(m)  Incorporated by reference from the Company’s Form 10-K for the year ended December 31, 2007 as filed with the Securities 

(n) 

(o) 

(p) 

(q) 

(r) 

and Exchange Commission on April 11, 2008. 
Incorporated by reference from the Company’s Proxy Statement for its 2008 Annual Meeting as filed with the Securities and 
Exchange Commission on April 29, 2008. 
Incorporated by reference from the Company’s Form 10-K for the year ended December 31, 2008 as filed with the Securities 
and Exchange Commission on March 16, 2009. 
Incorporated by reference from the Company’s Form 10-Q for the quarter ended June 30, 2009 as filed with the Securities and 
Exchange Commission on August 5, 2009. 
Incorporated  by  reference  from  the  Company’s  Form  10-Q  for  the  quarter  ended  September  30,  2009  as  filed  with  the 
Securities and Exchange Commission on October 30, 2009. 
Incorporated by reference from the Company’s Form 8-K as filed with the Securities and Exchange Commission on May 28, 
2009. 

58 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(s) 

Incorporated by reference from the Company’s Form 8-K as filed with the Securities and Exchange Commission on January 5, 
2010. 

(1)  The  board  of  directors  adopted  the  new  stock  option  agreement  forms  when  it  adopted  the  2001  Stock  Option  Plan;  and, 
although no longer being used to grant new stock options, these option agreements remain in effect as there are outstanding 
stock options issued under these stock option agreements.  

(2)  Substantially identical agreements exist between DaimlerChrysler Motor Company, LLC and those other subsidiaries operating 

Dodge, Chrysler, Plymouth or Jeep dealerships. 

(3)  Substantially identical agreements exist for its Ford and Lincoln-Mercury lines between Ford Motor Company and those other 

subsidiaries operating Ford or Lincoln-Mercury dealerships. 

(4)  Substantially  identical  agreements  exist  between  Volkswagen  of  America,  Inc.  and  those  subsidiaries  operating  Volkswagen 

dealerships. 

(5)  Substantially  identical  agreements  exist  between  Chevrolet  Motor  Division,  GM  Corporation  and  those  other  subsidiaries 

operating General Motors dealerships. 

(6)  Substantially identical agreements exist (except the terms are all 2 years) between Toyota Motor Sales, USA, Inc. and those 

other subsidiaries operating Toyota dealerships. 

(7)  Substantially  identical  agreements  exist  between  Nissan  Motor  Corporation  and  those  other  subsidiaries  operating  Nissan 

dealerships. 

(8)  Lithia Real Estate, Inc. leases all the property in  Medford,  Oregon sold to CAR LIT, LLC under substantially identical leases 

covering six separate blocks of property. 

59 

 
 
SIGNATURES 

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the 
Registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly 
authorized. 

Date:  March 3, 2010 

LITHIA MOTORS, INC. 

By /s/ SIDNEY B. DEBOER 
Sidney B. DeBoer 
Chairman of the Board and  
Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below 
by the following persons on behalf of the Registrant and in the capacities indicated on March 3, 2010: 

Signature 

Title 

/s/ SIDNEY B. DEBOER  
Sidney B. DeBoer 

Chairman of the Board and 
Chief Executive Officer 
(Principal Executive Officer) 

/s/ JEFFREY B. DEBOER 
Jeffrey B. DeBoer 

Senior Vice President and Chief Financial Officer 
(Principal Financial and Accounting Officer) 

/s/ BRYAN B. DEBOER    
Bryan B. DeBoer 

/s/ THOMAS BECKER    
Thomas Becker  

/s/ SUSAN O. CAIN 
Susan O. Cain   

William L. Glick  

Director 

Director 

Director 

Director 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
                            
    
 
 
 
 
 
 
 
 
RATIO OF EARNINGS TO COMBINED FIXED CHARGES 

The following table shows the ratio of earnings to combined fixed charges for us and our 

consolidated subsidiaries for the dates indicated. 

EXHIBIT 12 

(Dollars in Thousands) 

Ratio of earnings to combined fixed charges: 

2009
1.3x  $(336,664)(1)

Year Ended December 31, 
2007 
2008 
1.7x 

  2006 
  2.1x 

  2005 
  3.6x 

(1) 
provided. 

Reflects deficiency of earnings available to cover fixed charges. Because of the deficiency, ratio information is not 

For purposes of these ratios, “earnings” consist of income from continuing operations before 

income taxes and fixed charges, and “fixed charges” consist of interest expense on indebtedness and the 
interest component of rental expense, and amortization of debt discount and issuance expenses. 

We did not have any preferred stock outstanding for the periods presented above, and therefore 
the ratios of earnings to combined fixed charges and preferred stock dividends would be the same as the 
ratios of earnings to combined fixed charges presented above. 

 
 
 
 
 
 
  
  
 
 
 
 
EXHIBIT 23 

Consent of Independent Registered Public Accounting Firm 

The Board of Directors 
Lithia Motors, Inc.: 

We consent to the incorporation by reference in the registration statement (Nos. 333-45553, 333-
43593, 333-69169, 333-69225, 333-156410, 333-39092, 333-61802, 333-21673, 333-106686, 333-
116839, 333-116840, 333-135350 and 333-161590) on Forms S-8 and registration statement (No. 
333-161593) on Form S-3 of Lithia Motors, Inc. of our reports dated March 3, 2010, with respect 
to the consolidated balance sheets of Lithia Motors, Inc. and subsidiaries as of December 31, 2009 
and  2008,  and  the  related  consolidated  statements  of  operations,  changes  in  stockholders’  equity 
and  comprehensive  income  (loss),  and  cash  flows  for  each  of  the  years  in  the  three-year  period 
ended December 31, 2009, and the effectiveness of internal control over financial reporting as of 
December 31, 2009, which reports appear in the December 31, 2009 annual report on Form 10-K 
of Lithia Motors, Inc. 

/s/ KPMG LLP 

Portland, Oregon 
March 3, 2010 

 
 
 
 
 
 
CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
PURSUANT TO RULE 13a-14(a) OR RULE 15d-14(a)  
OF THE SECURITIES EXCHANGE ACT OF 1934 

EXHIBIT 31.1 

I, Sidney B. DeBoer, certify that: 

I have reviewed this annual report on Form 10-K of Lithia Motors, Inc.; 

1. 
2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit 
to state a material fact necessary to make the statements made, in light of the circumstances under 
which such statements were made, not misleading with respect to the period covered by this report;  

4. 

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this 
report,  fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash 
flows of the registrant as of, and for, the periods presented in this report; 
 The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and 
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for 
the registrant and have:  
(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

(b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles;  

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented 
in this report our conclusions about the effectiveness of the disclosure controls and procedures, 
as of the end of the period covered by this report based on such evaluation; and  

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in 
the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially 
affect, the registrant’s internal control over financial reporting; and 

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s board of directors (or persons performing the equivalent functions):  
(a) All significant deficiencies and material weaknesses in the design or operation of internal control 
over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to 
record, process, summarize and report financial information; and  

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the registrant’s internal control over financial reporting.  

Date: March 3, 2010 

/s/Sidney B. DeBoer 
Sidney B. DeBoer 
Chairman of the Board,  
Chief Executive Officer and Secretary 
Lithia Motors, Inc. 

 
 
 
 
 
 
CERTIFICATION OF CHIEF FINANCIAL OFFICER 
PURSUANT TO RULE 13a-14(a) OR RULE 15d-14(a)  
OF THE SECURITIES EXCHANGE ACT OF 1934 

EXHIBIT 31.2 

I, Jeffrey B. DeBoer, certify that: 

I have reviewed this annual report on Form 10-K of Lithia Motors, Inc.; 

1. 
2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit 
to state a material fact necessary to make the statements made, in light of the circumstances under 
which such statements were made, not misleading with respect to the period covered by this report;  

4. 

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this 
report,  fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash 
flows of the registrant as of, and for, the periods presented in this report; 
 The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and 
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for 
the registrant and have:  
(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

(b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles;  

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented 
in this report our conclusions about the effectiveness of the disclosure controls and procedures, 
as of the end of the period covered by this report based on such evaluation; and  

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in 
the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially 
affect, the registrant's internal control over financial reporting; and 

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of 
internal  control  over  financial  reporting,  to  the  registrant's  auditors  and  the  audit  committee  of  the 
registrant’s board of directors (or persons performing the equivalent functions):  
(a) All significant deficiencies and material weaknesses in the design or operation of internal control 
over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to 
record, process, summarize and report financial information; and  

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the registrant’s internal control over financial reporting.  

Date: March 3, 2010 

/s/Jeffrey B. DeBoer 
Jeffrey B. DeBoer 
Senior Vice President  
and Chief Financial Officer 
Lithia Motors, Inc. 

 
 
 
 
 
EXHIBIT 32.1 

CERTIFICATION OF CHIEF EXECUTIVE OFFICER  
PURSUANT TO RULE 13a-14(b) OR RULE 15d-14(b)  
OF THE SECURITIES EXCHANGE ACT OF 1934 AND 18 U.S.C. SECTION 1350 

In  connection  with  the  Annual  Report  of  Lithia  Motors,  Inc.  (the  “Company”)  on  Form  10-K  for  the  year 
ended December 31, 2009 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”),  I,  Sidney  B.  DeBoer,  Chairman  of  the  Board,  Chief  Executive  Officer  and  Secretary  of  the 
Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act 
of 2002, that: 
          (1)  The  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities 
Exchange Act of 1934; and 
          (2)  The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial 
condition and result of operations of the Company. 

/s/ Sidney B. DeBoer  
Sidney B. DeBoer 
Chairman of the Board, 
Chief Executive Officer and Secretary 
Lithia Motors, Inc. 
March 3, 2010 

 
 
 
 
  
 
 
 
EXHIBIT 32.2 

CERTIFICATION OF CHIEF FINANCIAL OFFICER  
PURSUANT TO RULE 13a-14(b) OR RULE 15d-14(b)  
OF THE SECURITIES EXCHANGE ACT OF 1934 AND 18 U.S.C. SECTION 1350 

In  connection  with  the  Annual  Report  of  Lithia  Motors,  Inc.  (the  “Company”)  on  Form  10-K  for  the  year 
ended December 31, 2009 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”), I, Jeffrey B. DeBoer, Senior Vice President and Chief Financial Officer of the Company, certify, 
pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that: 
          (1)  The  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities 
Exchange Act of 1934; and 
          (2)  The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial 
condition and result of operations of the Company. 

/s/ Jeffrey B. DeBoer  
Jeffrey B. DeBoer 
Senior Vice President 
and Chief Financial Officer  
Lithia Motors, Inc. 
March 3, 2010 

 
 
 
 
  
 
Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders 
Lithia Motors, Inc.: 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Lithia  Motors,  Inc.  and 
subsidiaries  as  of  December 31,  2009  and  2008,  and  the  related  consolidated  statements  of 
operations, changes in stockholders’ equity and comprehensive income (loss), and cash flows 
for  each  of  the  years  in  the  three-year  period  ended  December 31,  2009.  These  consolidated 
financial statements are the responsibility of the Company’s management. Our responsibility is 
to express an opinion on these consolidated financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting 
Oversight Board (United States). Those standards require that we plan and perform the audit to 
obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material 
misstatement.  An  audit  includes  examining,  on  a  test  basis,  evidence  supporting  the  amounts 
and  disclosures  in  the  financial  statements.  An  audit  also  includes  assessing  the  accounting 
principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the 
overall financial statement presentation. We believe that our audits provide a reasonable basis 
for our opinion. 

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all 
material  respects,  the  financial  position  of  Lithia  Motors,  Inc.  and  subsidiaries  as  of 
December 31, 2009 and 2008, and the results of their operations and their cash flows for each 
of  the  years  in  the  three-year  period  ended  December 31,  2009,  in  conformity  with 
U.S. generally accepted accounting principles. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting 
Oversight Board (United States), Lithia Motors, Inc.’s internal control over financial reporting as 
of December 31, 2009, based on criteria established in Internal Control – Integrated Framework 
issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO), 
and  our  report  dated  March  3,  2010  expressed  an  unqualified  opinion  on  the  effectiveness  of 
the Company’s internal control over financial reporting. 

/s/ KPMG LLP 

Portland, Oregon 
March 3, 2010 

F-1 

 
 
Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders 
Lithia Motors, Inc.: 

We have audited Lithia Motors, Inc.’s internal control over financial reporting as of December 31, 2009, 
based  on  criteria  established  in  Internal  Control  –  Integrated  Framework  issued  by  the  Committee  of 
Sponsoring  Organizations  of  the  Treadway  Commission  (COSO).  Lithia  Motors,  Inc.’s  management  is 
responsible for maintaining effective internal control over financial reporting and for its assessment of the 
effectiveness  of  internal  control  over  financial  reporting,  included  in  the  accompanying  Management’s 
Report  on  Internal  Control  Over  Financial  Reporting.  Our  responsibility  is  to  express  an  opinion  on  the 
Company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether effective internal control over financial reporting was maintained in all material 
respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial  reporting, 
assessing the risk that a material weakness exists, and testing and evaluating the design and operating 
effectiveness  of  internal  control  based  on  the  assessed  risk.  Our  audit  also  included  performing  such 
other procedures as we considered necessary in the circumstances. We believe that our audit provides a 
reasonable basis for our opinion. 

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable 
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal 
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance 
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to 
permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles, 
and  that  receipts  and  expenditures  of  the  company  are  being  made  only  in  accordance  with 
authorizations  of  management  and  directors  of  the  company;  and  (3) provide  reasonable  assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk 
that controls may become inadequate because of changes in conditions, or that the degree of compliance 
with the policies or procedures may deteriorate. 

In  our  opinion,  Lithia  Motors,  Inc.  maintained,  in  all  material  respects,  effective  internal  control  over 
financial reporting as of December 31, 2009, based on criteria established in Internal Control – Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight 
Board  (United  States),  the  consolidated  balance  sheets  of  Lithia  Motors,  Inc.  and  subsidiaries  as  of 
December 31,  2009  and  2008,  and  the  related  consolidated  statements  of  operations,  changes  in 
stockholders’ equity and comprehensive income (loss), and cash flows for each of the years in the three-
year  period  ended  December 31,  2009,  and  our  report  dated  March  3,  2010  expressed  an  unqualified 
opinion on those consolidated financial statements. 

Portland, Oregon  
March 3, 2010 

/s/ KPMG LLP 

F-2 

 
 
 
 
LITHIA MOTORS, INC. AND SUBSIDIARIES
  Consolidated Balance Sheets
(In thousands)

Assets
Current Assets:
    Cash and cash equivalents
    Contracts in transit  
    Trade receivables, net of allowance for doubtful 
      accounts of $218 and $348
    Inventories, net
    Vehicles leased to others, current portion
    Prepaid expenses and other
    Deferred income taxes
    Assets held for sale
        Total Current Assets

Land and buildings, net of accumulated
  depreciation of $25,495 and $20,604
Equipment and other, net of accumulated 
  depreciation of $57,979 and $47,414
Other intangible assets, net of accumulated
  amortization of $93 and $68
Other non-current assets
Deferred income taxes
        Total Assets

Liabilities and Stockholders' Equity
Current Liabilities:
    Floorplan notes payable
    Floorplan notes payable: non-trade
    Current maturities of senior subordinated convertible notes
    Current maturities of line of credit
    Current maturities of other long-term debt
    Trade payables
    Accrued liabilities
    Deferred income taxes
    Liabilities related to assets held for sale
        Total Current Liabilities

Real estate debt, less current maturities
Other long-term debt, less current maturities
Deferred revenue
Other long-term liabilities
        Total Liabilities

Stockholders' Equity:
    Preferred stock - no par value; authorized 
      15,000 shares; none outstanding
    Class A common stock - no par value;
      authorized 100,000 shares; issued and 
      outstanding 22,036 and 16,717
    Class B common stock - no par value;
      authorized 25,000 shares; issued and 
      outstanding 3,762 and 3,762 
    Additional paid-in capital
    Accumulated other comprehensive loss
    Retained earnings
       Total Stockholders' Equity
       Total Liabilities and Stockholders' Equity

December 31,

2009

2008

$

12,776
21,940

$

30,157
328,726
7,384
5,387
-
11,693
418,063

10,874
27,799

41,816
422,812
8,308
20,979
2,541
161,423
696,552

326,625

284,088

$

$

59,429

42,496
7,752
40,735
895,100

68,907
141,581

-
24,000
14,303
18,782
47,518
1,036
5,050
321,177

230,265
2,800
17,981
15,839
588,062

62,188

42,008
4,616
44,007
1,133,459

234,181
103,519
42,500
-
36,134
21,571
50,951
-

108,172
597,028

163,708
101,476
4,442
18,462
885,116

-

-

280,880

234,522

468
10,501
(3,850)
19,039
307,038
895,100

$

468
9,275
(5,810)
9,888
248,343
1,133,459

$

$

$

See accompanying notes to consolidated financial statements.

F-3

             
             
             
             
             
             
           
           
               
               
               
             
                  
               
             
           
           
           
           
           
             
             
             
             
               
               
             
             
           
        
 
             
           
           
           
                  
             
             
                  
             
             
             
             
             
             
               
                  
               
           
           
           
           
           
               
           
             
               
             
             
           
           
                  
                  
           
           
                  
                  
             
               
             
             
             
               
           
           
           
        
LITHIA MOTORS, INC. AND SUBSIDIARIES
 Consolidated Statements of Operations
(In thousands, except  per share amounts)

Revenues:
   New vehicle sales
   Used vehicle sales
   Finance and insurance
   Service, body and parts
   Fleet and other
        Total revenues
Cost of sales:
   New vehicle sales
   Used vehicle sales
   Service, body and parts
   Fleet and other
        Total cost of sales
Gross profit
Goodwill impairment
Other asset impairment
Selling, general and administrative
Depreciation - buildings
Depreciation and amortization - other
        Operating income (loss)
Other income (expense):
   Floorplan interest expense
   Other interest expense
   Other income, net
       Total other income (expense)
Income (loss) from continuing operations before income taxes
Income tax (provision) benefit
Income (loss) from continuing operations, net of income tax
Income (loss) from discontinued operations, net of income tax
Net income (loss)

Basic income (loss) per share from continuing operations
Basic income (loss) per share from discontinued operations
Basic net income (loss) per share

Shares used in basic per share calculations

Diluted income (loss) per share from continuing operations
Diluted income (loss) per share from discontinued operations
Diluted net income (loss) per share

Year Ended December 31,
2008

2009

2007

874,701
539,352
56,010
276,690
2,562
1,749,315

800,969
473,289
144,213
1,225
1,419,696
329,619

-
6,976
270,245
5,439
12,809
34,150

(10,878)
(14,063)
1,494
(23,447)
10,703
(4,639)
6,064
3,087
9,151

0.28
0.14
0.42

22,037

0.27
0.14
0.41

$

$

$

$

$

$

1,147,418
547,706
76,679
286,326
4,871
2,063,000

1,056,533
498,339
148,358
3,295
1,706,525
356,475
299,266
36,406
307,316
5,039
11,904
(303,456)

(20,517)
(17,878)
6,624
(31,771)
(335,227)
108,720
(226,507)
(26,079)
(252,586)

(11.22)
(1.29)
(12.51)

20,195

(11.22)
(1.29)
(12.51)

$

$

$

$

$

$

1,526,559
669,912
99,207
284,769
4,653
2,585,100

1,407,199
591,011
147,790
3,283
2,149,283
435,817

-
1,215
341,406
4,567
11,918
76,711

(24,415)
(16,273)
612
(40,076)
36,635
(14,865)
21,770
(221)
21,549

1.11
(0.01)
1.10

19,675

1.07
(0.01)
1.06

$

$

$

$

$

$

Shares used in diluted per share calculations

22,176

20,195

22,204

See accompanying notes to consolidated financial statements.

F-4

         
      
      
         
         
         
           
           
           
         
         
         
             
             
             
      
      
      
         
      
      
         
         
         
         
         
         
             
             
             
      
      
      
         
         
         
                 
         
                 
             
           
             
         
         
         
             
             
             
           
           
           
           
        
           
          
          
          
          
          
          
             
             
                
          
          
          
           
        
           
            
         
          
             
        
           
             
          
               
             
        
           
               
            
               
               
            
               
           
           
           
               
            
               
               
              
              
               
            
               
           
           
           
LITHIA MOTORS, INC. AND SUBSIDIARIES
Consolidated Statements of Changes in Stockholders' Equity and Comprehensive Income (Loss)
For the years ended December 31, 2007, 2008 and 2009
(In thousands)

Common Stock

Class A

Class B

Balance at December 31, 2006
Net income
Fair value of interest rate swap agreements, net of
  tax benefit of $881
    Comprehensive loss
Issuance of stock in connection with employee
  stock plans
Issuance of restricted stock to employees and directo
Shares forfeited by employees
Repurchase of Class A common stock
Compensation for stock and stock option issuances
  and tax benefits from option exercises
Adoption of FIN 48
Dividends paid
Balance at December 31, 2007
Net loss
Fair value of interest rate swap agreements, net of
  tax benefit of $2,662
    Comprehensive loss
Issuance of stock in connection with employee
  stock plans
Issuance of restricted stock to employees and directo
Shares forfeited by employees
Repurchase of Class A common stock
Compensation for stock and stock option issuances
  and tax benefits from option exercises
Dividends paid
Balance at December 31, 2008
Net income
Fair value of interest rate swap agreements, net of
  tax expense of $1,177
    Comprehensive income
Issuance of stock in connection with employee
  stock plans
Issuance of restricted stock to employees and directo
Shares forfeited by employees
Issuance of Class A common stock
Repurchase of Class A common stock
Compensation for stock and stock option issuances
  and tax benefits from option exercises
Dividends paid
Balance at December 31, 2009

Shares
15,789
-

-

349
66
(18)
(226)

-
-
-
15,960
-

-

739
84
(66)
-

-
-
16,717
-

-

635
110
(26)
4,600
-

-
-
22,036

Amount
226,670

$

-

-

6,500
-
-
(5,247)

1,228
-
-

229,151

-

-

4,441
-
-

(2)

932
-

234,522

-

-

2,426
-
-
43,150
(1)

783
-

$

280,880

Accumulated
Other 
Compre-
hensive
Income
(Loss)
-
-

$

(1,437)

-
-
-
-

-
-
-
(1,437)
-

(4,373)

-
-
-
-

-
-
(5,810)
-

1,960

-
-
-
-
-

Retained
Earnings
260,681
21,549

$

-

-
-
-
-

-
706
(11,018)
271,918
(252,586)

-

-
-
-
-

-
(9,444)
9,888
9,151

-

-
-
-
-
-

Additional
Paid In
Capital
5,574
-

$

-

-
-
-
-

2,538
-
-
8,112
-

-

-
-
-
-

1,163
-
9,275
-

-

-
-
-
-
-

Shares
3,762
-

$

Amount
468
-

$

-

-
-
-
-

-
-
-
3,762
-

-

-
-
-
-

-
-
3,762
-

-

-
-
-
-
-

-

-
-
-
-

-
-
-
468
-

-

-
-
-
-

-
-
468
-

-

-
-
-
-
-

Total
Stock-
holders'
Equity
493,393
21,549

(1,437)
20,112

6,500
-
-
(5,247)

3,766
706
(11,018)
508,212
(252,586)

(4,373)
(256,959)

4,441
-
-

(2)

2,095
(9,444)
248,343
9,151

1,960
11,111

2,426
-
-
43,150
(1)

2,009
-

-
-
3,762

$

-
-
468

$

1,226
-
10,501

$

-
-
(3,850)

$

-
-
19,039

$

307,038

See accompanying notes to consolidated financial statements.

F-5

  
 
    
        
       
              
    
    
        
         
        
         
           
              
      
      
        
         
        
         
           
         
            
       
      
       
     
        
         
           
              
            
        
         
         
        
         
           
              
            
            
        
         
        
         
           
              
            
            
      
    
        
         
           
              
            
       
        
     
        
         
       
              
            
        
        
         
        
         
           
              
           
           
        
         
        
         
           
              
     
     
  
 
    
        
       
         
    
    
        
         
        
         
           
              
   
   
        
         
        
         
           
         
            
       
   
       
     
        
         
           
              
            
        
         
         
        
         
           
              
            
            
        
         
        
         
           
              
            
            
        
           
        
         
           
              
            
              
        
        
        
         
       
              
            
        
        
         
        
         
           
              
       
       
  
 
    
        
       
         
        
    
        
         
        
         
           
              
        
        
        
         
        
         
           
          
            
        
      
       
     
        
         
           
              
            
        
       
         
        
         
           
              
            
            
        
         
        
         
           
              
            
            
    
   
        
         
           
              
            
      
        
           
        
         
           
              
            
              
        
        
        
         
       
              
            
        
        
         
        
         
           
              
            
            
  
 
    
        
     
         
      
    
LITHIA MOTORS, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(In thousands)

2009

Year Ended December 31,
2008

2007

$

9,151

$

(252,586)

$

21,549

Cash flows from operating activities:
   Net income (loss)
   Adjustments to reconcile net income (loss) to net cash 
      provided by (used in) operating activities:
         Asset impairments
         Depreciation and amortization
         Depreciation and amortization within discontinued operations
         Amortization of debt discount
         Stock-based compensation
         Gain on early extinguishment of debt
         (Gain) loss on disposal of other assets
         (Gain) loss from disposal activities within discontinued operations
         Deferred income taxes
         Excess tax deficit (benefit) from share-based payment arrangements
         (Increase) decrease, net of effect of acquisitions:
            Contracts in transit
            Trade receivables, net
            Inventories
            Vehicles leased to others
            Prepaid expenses and other
            Other non-current assets
        Increase (decrease), net of effect of acquisitions:
            Floorplan notes payable
            Trade payables
            Accrued liabilities
            Other long-term liabilities and deferred revenue
               Net cash provided by (used in) operating activities

Cash flows from investing activities:
   Capital expenditures:
      Non-financeable
      Financeable
   Proceeds from sales of assets
   Cash paid for acquisitions, net of cash acquired
   Proceeds from sales of stores
               Net cash provided by (used in) investing activities

Cash flows from financing activities:
   Borrowings (repayments) on floorplan notes payable: non-trade
   Borrowings on lines of credit
   Repayments on lines of credit
   Principal payments on long-term debt, scheduled
   Principal payments on long-term debt and capital leases, other
   Proceeds from issuance of long-term debt
   Proceeds from issuance of common stock 
   Repurchase of common stock
   Excess tax (deficit) benefit from share-based payment arrangements
   Dividends paid
               Net cash provided by (used in) financing activities

6,976
18,248
573
48
2,054
(1,317)
480
(9,870)
5,627
45

5,859
11,921
119,693
(246)
15,992
(3,009)

(179,898)
(2,789)
(4,318)
14,714
9,934

(5,182)
(15,949)
14,524
-
27,697
21,090

31,417
48,000
(110,000)
(16,967)
(78,652)
51,550
45,576
(1)
(45)
-
(29,122)

335,672
16,943
3,775
197
1,725
(5,248)
(3,546)
30,297
(105,033)
(368)

20,675
19,096
79,173
(508)
(11,189)
(910)

(16,888)
(18,915)
(12,654)
5,457
85,165

(15,566)
(41,857)
18,229
(605)
44,085
4,286

(16,803)
402,000
(500,000)
(7,335)
(62,597)
89,130
4,441
(2)
368
(9,444)
(100,242)

Increase (decrease) in cash and cash equivalents

1,902

(10,791)

Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Supplemental disclosure of cash flow information:
   Cash paid during the period for interest
   Cash paid (refunded) during the period for income taxes, net

Supplemental schedule of non-cash investing and financing
  activities:
   Floorplan debt acquired in connection with acquisitions
   Floorplan debt paid in connection with store disposals
   Acquisition of assets with capital leases
   Common stock received for the exercise price of stock options
   Assets acquired through store exchange
   Dividends accrued and not yet paid

$

$

$

10,874
12,776

 $ 

21,665
10,874

 $ 

$

$

29,741
(14,996)

-
26,597
6

-
-
-

$

$

50,498
(4,199)

566
23,565
3,198
2

-
-

See accompanying notes to consolidated financial statements.

F-6

1,215
16,485
4,647
210
3,384
-

(8)
4,708
14,450
(283)

7,737
1,607
(13,843)
(3,461)
(2,545)
(1,688)

(100,128)
(3,948)
1,015
(314)
(49,211)

(23,024)
(68,917)
8,129
(13,315)
16,495
(80,632)

69,540
721,319
(681,319)
(5,497)
(14,570)
44,917
6,500
(5,247)
283
(11,018)
124,908

(4,935)

26,600
21,665

57,079
5,667

14,797
16,976
262
87
3,820
-

               
         
             
               
           
               
             
             
             
                  
               
               
                    
                  
                  
               
               
               
              
              
                   
                  
              
                     
              
             
               
               
         
             
                    
                 
                 
               
             
               
             
             
               
           
             
           
                 
                 
              
             
           
              
              
                 
              
         
           
         
              
           
              
              
           
               
             
               
                 
               
             
           
              
           
           
           
           
           
             
             
               
                   
                 
           
             
             
             
             
               
           
             
           
             
             
           
           
         
         
         
           
              
              
           
           
           
             
             
             
             
               
               
                     
                     
              
                   
                  
                  
                   
              
           
           
         
           
               
           
              
             
             
             
             
             
             
             
             
             
           
              
               
                   
                  
             
             
             
             
                      
               
                  
                   
                      
                    
                   
                   
               
                   
                   
                   
LITHIA MOTORS, INC. 
AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies 

Organization and Business 
We are a leading operator of automotive franchises and a retailer of new and used vehicles and 
services. As of December 31, 2009, we offered 26 brands of new vehicles and all brands of used vehicles 
in  85 stores  in  the United States  and  online  at Lithia.com.  We sell  new  and  used  cars  and  light  trucks, 
replacement parts; provide vehicle maintenance, warranty, paint and repair services and arrange related 
financing, service contracts, protection products and credit insurance.  

Our  dealerships  are  primarily  located  in  small  and  mid-size  regional  markets  throughout  the 
Western and Midwestern regions of the United States. The majority of our franchises are in “single-point” 
locations,  meaning  that  these  locations  do  not  have  directly  competing  dealerships  offering  the  same 
brand in the same market. 

Basis of Presentation 
The  accompanying  consolidated  financial  statements  reflect  the  results  of  operations,  the 
financial  position  and  the  cash  flows  for  Lithia  Motors,  Inc.  and  its  directly  and  indirectly  wholly  owned 
subsidiaries.  The  results  of  operations  of  stores  classified  as  discontinued  operations  have  been 
presented on a comparable basis for all periods presented in the accompanying consolidated statements 
of operations.  See also Note 15.  All intercompany balances and transactions have been eliminated in 
the consolidation.   

Cash and Cash Equivalents 
Cash  and  cash  equivalents  are  defined  as  cash  on  hand  and  cash  in  bank  accounts  without 

restrictions.   

Contracts in Transit 
Contracts in transit relate to amounts due from various lenders for the financing of vehicles sold 

and are typically received within five days of selling a vehicle.    

Trade Receivables 
Trade receivables include amounts due from the following: 
• 
• 
• 

from customers for vehicles and service and parts business, 
from manufacturers for factory rebates, dealer incentives and warranty reimbursement, and 
from insurance companies, finance companies, and other miscellaneous receivables. 

Receivables are recorded at invoice cost and do not bear interest until such time as they are 60 
days  past  due.  The  allowance  for  doubtful  accounts  is  estimated  based  on  our  historical  write-off 
experience and is reviewed on a monthly basis. Account balances are charged off against the allowance 
after all appropriate means of collection have been exhausted and the potential for recovery is considered 
remote. We do not have any off-balance sheet credit exposure related to our customers.  See also Note 
2. 

A roll-forward of our allowance for doubtful accounts was as follows (in thousands): 

Year Ended December 31, 
Balance, beginning of year 
Bad debt expense 
Write-offs 
Recoveries 
Balance, end of year 

2009

348 
532 
(3,033) 
2,371 
218 

$

$

2008

391 
1,060 
(3,745) 
2,642 
348 

$

$

2007 
390 
1,159 
(3,301) 
2,143 
391 

$

$

F-7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Inventories 
Inventories are valued at the lower of market value or cost, using a pooled approach for vehicles 
and the specific identification method for parts. The cost of new and used vehicle inventories includes the 
cost of any equipment added, reconditioning and transportation.   

Manufacturers  reimburse  us  for  holdbacks,  floorplan  interest  and  advertising  credits,  which  are 
reflected as a reduction in the carrying value of each vehicle purchased by us. We recognize advertising 
credits,  floorplan  interest  credits,  holdbacks,  cash  incentives  and  other  rebates  received  from 
manufacturers that are tied to specific vehicles as a reduction to cost of sales as the related vehicles are 
sold.  

Parts purchase discounts that we receive from the manufacturer are reflected as a reduction in 
the  carrying  value  of  the  parts  purchased  from  the  manufacturer  and  are  recognized  as  a  reduction  to 
cost of goods sold as the related inventory is sold. See also Note 3. 

Vehicles Leased to Others and Related Lease Receivables 
Vehicles  leased  to  others  are  stated  at  cost  and  depreciated  over  their  estimated  useful  lives 
(5 years) on a straight-line basis. Lease receivables result from customer, employee and fleet leases of 
vehicles  under  agreements  that  qualify  as  operating  leases.  Leases  are cancelable  at  the  option  of  the 
lessee  after  providing  30 days  written  notice.  Vehicles  leased  to  others  are  classified  as  current  as  the 
lease term does not exceed 12 months. 

Property and Equipment 
Property and equipment are stated at cost and are depreciated over their estimated useful lives, 
on the straight-line basis. Leasehold improvements made at the inception of the lease or during the term 
of the lease are amortized on a straight-line basis over the shorter of the life of the improvement or the 
remaining term of the lease.  

The range of estimated useful lives is as follows: 

Buildings and improvements 
Service equipment 
Furniture, signs and fixtures 

5 to 40 years 
5 to 15 years 
5 to 10 years 

The cost for maintenance, repairs and minor renewals is expensed as incurred, while significant 
remodels  and  betterments  are  capitalized.  In  addition,  interest  on  borrowings  for  major  capital  projects, 
significant  remodels  and  betterments are capitalized.  Capitalized  interest  becomes  a  part  of  the  cost  of 
the  depreciable  asset  and  is  depreciated  according  to  the  estimated  useful  lives  as  previously  stated. 
Capitalized  interest  totaled  $0.9  million,  $1.7  million  and  $3.2  million,  respectively,  in  2009,  2008  and 
2007.  

When an asset is retired or otherwise disposed of, the related cost and accumulated depreciation 
are  removed from  the  accounts,  and  any  gain  or  loss  is  credited  or  charged  to  income  from  continuing 
operations.  

Leased property meeting certain criteria is capitalized and the present value of the related lease 
payments is recorded as a liability. Amortization of capitalized leased assets is computed on a straight-
line  basis  over  the  term  of  the  lease,  unless  the  lease  transfers  title  or  it  contains  a  bargain  purchase 
option, in which case, it is amortized over the asset’s useful life, and is included in depreciation expense.   

Long-lived  assets  held  and  used  by  us  are  reviewed  for  impairment  whenever  events  or 
circumstances indicate that the carrying amount of assets may not be recoverable. If recoverability testing 
is performed, we evaluate assets to be held and used by comparing the carrying amount of an asset to 
future  net  undiscounted  cash  flows,  including  possible  disposition,  associated  with  the  asset.  If  such 
assets  are  considered  to  be  impaired,  the  impairment  to  be  recognized  is  measured  as  the  amount  by 
which the carrying amount of the assets exceeds the fair value of the assets.  See also Note 4. 

F-8 

 
 
 
 
 
 
 
 
 
 
Goodwill and Other Intangible Assets 
Goodwill represents the excess purchase price over fair value of net assets acquired, which is not 
allocable  to  separately  identifiable  intangible  assets.  Other  identifiable  intangible  assets,  such  as 
franchise value, non-compete agreements and customer lists, are separately recognized if the intangible 
asset is obtained through contractual or other legal right or if the intangible asset can be sold, transferred, 
licensed or exchanged. 

We evaluated the useful lives of our franchise agreements based on the following factors: 
•  Certain of our franchise agreements continue indefinitely by their terms; 
•  Certain  of  our  franchise  agreements  have  limited  terms,  but  are  routinely  renewed  without 

substantial cost to us; 

•  Other  than  franchise  terminations  related  to  the  recent  unprecedented  reorganizations  of 
Chrysler  and  General  Motors,  and  allowed  by  bankruptcy  law,  we  are  not  aware  of 
manufacturers terminating franchise agreements against the wishes of the franchise owners 
under the ordinary course of business.  A manufacturer may pressure a franchise owner to 
sell a franchise when they are in breach of the franchise agreement over an extended period 
of time. 

•  State  dealership  franchise  laws  typically  limit  the  rights  of  the  manufacturer  to  terminate  or 

not renew a franchise;  

•  We  are  not  aware  of  any  legislation  or  other  factors  that  would  materially  change  the  retail 

automotive franchise system; and 

•  As  evidenced  by  our  acquisition  and  disposition  history,  there  is  an  active  market  for  most 
automotive dealership franchises within the United States. We attribute value to the franchise 
agreements  acquired  with  the  dealerships  we  purchase  based  on  the  understanding  and 
industry  practice  that  the  franchise  agreements  will  be  renewed  indefinitely  by  the 
manufacturer. 

Accordingly, we have determined that our franchise agreements will continue to contribute to our 

cash flows indefinitely and, therefore, have indefinite lives.  

Non-compete agreements are amortized using the straight-line method over the contractual life of 
the agreement and customer lists are amortized using the straight-line method over their estimated lives 
of approximately five years.  

Goodwill and indefinite-lived intangible assets are not amortized but are tested for impairment at 
least annually, and more frequently if events or circumstances indicate their carrying value may exceed 
fair  value.  We  have  determined  that  we  operate  as  one  reporting  unit.  We  also  have  determined  the 
appropriate unit of accounting for determining franchise value is on an individual store basis.  See also 
Note 5.  

Advertising 
We  expense  production  and  other  costs  of  advertising  as  incurred  as  a  component  of  selling, 
general and administrative expense. Additionally, advertising credits that are not tied to specific vehicles 
are earned from the manufacturer when we submit reimbursement for qualifying advertising expenditures 
and  are  recognized  as  a  reduction  of  advertising  expense  upon  manufacturer  confirmation  that  our 
submitted expenditures qualify for such credits. 

Advertising  expense,  net  of  manufacturer  cooperative  advertising  credits,  was  $18.1  million, 
$17.1  million  and  $14.5  million  for  the  years  ended  December 31,  2009,  2008  and  2007,  respectively. 
Manufacturer  cooperative  advertising  credits  were  $3.7  million  in  2009,  $3.9  million  in  2008  and  $4.8 
million in 2007. 

F-9 

 
 
 
 
 
 
 
 
 
Income and Other Taxes 
Income  taxes  are  accounted  for  under  the  asset  and  liability  method.  Deferred  tax  assets  and 
liabilities are recognized for the future tax consequences attributable to differences between the financial 
statement carrying amounts of existing assets and liabilities and their respective tax bases and operating 
loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates 
expected to apply to taxable income in the years in which those temporary differences are expected to be 
recovered  or  settled.  The  effect  on  deferred  tax  assets  and  liabilities  of  a  change  in  tax  rates  is 
recognized  in  income  in  the  period  that  includes  the  enactment  date.  A  valuation  allowance,  if  needed, 
would  reduce  deferred  tax  assets  when  it  is  more  likely  than  not  that  some  or  all  of  the  deferred  tax 
assets will not be realized. 

When  there  are  situations  with  uncertainty  as  to  the  timing  of  the  deduction,  the  amount  of  the 
deduction,  or  the  validity  of  the  deduction,  we  adjust  our  financial  statements  to  reflect  only  those  tax 
positions  that  are  more-likely-than-not  to  be  sustained.  Positions  that  meet  this  criterion  are  measured 
using the largest benefit that is more than 50% likely to be realized. Interest and penalties are recorded 
as tax expense in the period incurred. 

We  account  for  all  taxes  assessed  by  a  governmental  authority  that  are  directly  imposed  on  a 
revenue-producing  transaction  (i.e.,  sales,  use,  value-added)  on  a  net  (excluded  from  revenues)  basis. 
See also Note 14. 

Concentrations of Risk and Uncertainties 
We  purchase  substantially  all  of  our  new  vehicles  and  inventory  from  various  manufacturers  at 
the  prevailing  prices  charged  by  auto  makers  to  all  franchised  dealers.  Our  overall  sales  could  be 
impacted by the auto manufacturers’ inability or unwillingness to supply the dealership with an adequate 
supply of popular models.   

We  enter  into  agreements  (“Franchise  Agreements”)  with  the  manufacturers.  The  Franchise 
Agreements  generally  limit  the  location  of  the  dealership  and  provide  the  auto  manufacturer  approval 
rights over changes in dealership management and ownership. The auto manufacturers are also entitled 
to terminate the Franchise Agreements if the dealership is in material breach of the terms. Our ability to 
expand  operations  depends,  in  part,  on  obtaining  consents  of  the  manufacturers  for  the  acquisition  of 
additional dealerships. See also “Goodwill and Other Identifiable Intangible Assets” above. 

We  are  subject  to  a  concentration  of  risk  in  the  event  of  financial  distress,  including  potential 
reorganization or bankruptcy, of a major vehicle manufacturer. We purchase substantially all of our new 
vehicles  from  various  manufacturers  or  distributors  at  the  prevailing  prices  available  to  all  franchised 
dealers. We  finance  our  new  vehicle  inventory  primarily  with  automotive  manufacturers’ captive  finance 
subsidiaries.  Our  sales  volume  could  be  materially  adversely  impacted  by  the  manufacturers’  or 
distributors’ inability to supply the stores with an adequate supply of vehicles and related financing. Our 
Chrysler, General Motors (“GM”) and Ford (collectively, the “Domestic Manufacturers”) stores represented 
approximately 31%, 17% and 5% of our new vehicle sales for 2009, respectively, and approximately 35%, 
18% and 4% for 2008, respectively. 

We receive incentives and rebates from our manufacturers, including cash allowances, financing 
programs,  discounts,  holdbacks  and  other  incentives.  These  incentives  are  recorded  as  receivables  on 
our  balance  sheet  until  payment  is  received.  Our  financial  condition  could  be  materially  adversely 
impacted by the manufacturers’ or distributors’ inability to continue to offer these incentives and rebates 
at  substantially  similar  terms,  or  to  pay  our  outstanding  receivables.  Total  receivables  from  Domestic 
Manufacturers were $7.2 million and $12.4 million as of December 31, 2009 and 2008, respectively.   

Most manufacturers have experienced significant declines in sales due to the current economic 
recession.  Many  have  disclosed  substantial  operating  losses  over  the  recent  past.  Two  of  these 
manufacturers,  Chrysler  and  GM,  filed  a  petition  for  Chapter  11  bankruptcy  protection  in  the  second 
quarter of 2009. Both succeeded in receiving approval for the transfer and sale of key operating assets 
into  new  companies  with  reduced  debt,  improved  operating  efficiencies,  new  ownership  and  resized 
operations.  

F-10 

 
 
 
 
  
 
 
 
 
 
In  connection  with  its  reorganization,  the  Chrysler  entity  emerging  from  bankruptcy  protection 
(“New  Chrysler”)  assumed  most  Dealer  Sales  and  Service  (franchise)  Agreements  but  elected  to  reject 
certain franchise agreements to significantly reduce its dealer count. Two of our Chrysler stores (Omaha, 
NE  Chrysler  Jeep  Dodge  and  Colorado  Springs,  CO  Chrysler  Jeep)  were  not  assumed  and  those 
dealerships  have  ceased  operations.  Five  of  our  existing  Dodge  dealerships  were  awarded  additional 
franchises to sell either the Chrysler or Jeep brands, or both.  

GM undertook a similar process in its reorganization, and selected certain dealerships within its 
network  for  termination.  The  terminated  dealerships  were  offered  agreements  winding  down  their 
operations with a final termination no later than October 2010. The GM closure list was not made public, 
and  each  terminated  dealership  signed  a  non-disclosure  agreement  with  respect  to  its  closure.  We 
received  franchise  agreement  modification  documents  that  terminate  all  operations  at  three  locations, 
terminate  Cadillac  franchises  at  two  Chevrolet/Cadillac  stores,  and  terminate  heavy  truck  franchises  at 
two Chevrolet franchises. We have also received notification that our one Saturn franchise would not be 
continued by GM, and we terminated the franchise in December 2009.  

Federal  legislation  was  passed  in  December  2009  which  provides  terminated  Chrysler  dealers 
and  GM  dealers  who  have  closed  or  have  signed  wind-down  letters,  the  opportunity  to  pursue 
reinstatement  through  an  arbitration  proceeding.    The  legislation  provides  that  the  arbitrator,  under  the 
auspices  of  the  American  Arbitration  Association,  shall  balance  the  economic  interest  of  the  covered 
dealership, the economic interest of the manufacturer and the economic interest of the public at large and 
shall decide based upon that balancing, whether or not the covered dealership should be reinstated in the 
dealer network.   

We have filed notice of arbitration with respect to our previous Colorado Springs Chrysler Jeep 
store  and  for  all  but  one  of  the  GM  stores.    At  this  time,  we  are  unable  to  assess  the  likelihood  of 
successful arbitration results. 

While the arbitrations could result in the reopening of the Colorado Springs Chrysler dealership 
and  the  continuation  of  the  GM  dealerships  subject  to  challenge,  it  is  possible  that  we  could  lose  the 
recently  awarded  additional  brands  at  the  five  Chrysler  stores  or  have  competing  points  reinstated  in 
these markets. Further, such reinstatements could add additional costs and burdens on the reorganized 
manufacturers, reducing their competitiveness. We are unable to predict the ultimate financial impact on 
our business, if any.  

As evidenced by the recent bankruptcy proceedings of both Chrysler and GM, state dealer laws 
do  not  afford  continued  protection  from  manufacturer  terminations  or  non-renewal  of  franchise 
agreements  under  federal  bankruptcy  laws.  While  we  do  not  believe  additional  bankruptcy  filings  are 
probable,  no  assurances  can  be  given  that  a  manufacturer  will  not  seek  protection  under  bankruptcy 
laws, nor that, in this event, they will not seek to terminate franchise rights held by us. 

On April 30, 2009, Chrysler Financial stopped providing advances for new floorplan financing. We 
utilized Chrysler Financial for floorplan financing at all of our Chrysler locations and certain non-Chrysler 
locations. Existing floorplan financing from Chrysler Financial is being repaid as inventory is sold. In the 
third  quarter  of  2009,  General  Motors  Acceptance  Corporation  (“GMAC”)  agreed  to  provide  permanent 
floorplan financing to all of our locations previously utilizing Chrysler Financial for floor plan financing.  

We  currently  have  relationships  with  a  number  of  manufacturers  or  their  affiliated  finance 
companies,  including  GMAC  LLC,  Daimler  Financial,  TMCC,  Ford  Motor  Credit  Company,  VW  Credit, 
Inc.,  American  Honda  Finance  Corporation,  Nissan  Motor  Acceptance  Corporation  and  BMW  Financial 
Services NA, LLC.  These companies provide new vehicle floorplan financing for their respective brands. 
GMAC  LLC  serves  as  the primary  lenders  for  all  other  brands.  At  December  31,  2009,  GMAC  was  the

F-11 

 
 
 
 
flooring  provider  on  approximately  66%  of  the  amount  outstanding.  Certain  of  these  companies  have 
incurred  significant  losses  and  are  operating  under  financial  constraints.  Other  companies  may  incur 
losses in the future or undergo funding limitations. As a result, credit that has typically been extended to 
us by the companies may be modified with terms unacceptable to us or revoked entirely. If these events 
were to occur, we may not be able to pay our flooring debts or borrow sufficient funds to refinance the 
vehicles. Even if new financing were available, it may not be on terms acceptable to us.  

In the fourth quarter of 2009, we experienced shortages in inventory related to Chrysler products, 
particularly  related  to  higher  demand  vehicles  such  as  Ram  pickup  trucks  and  Jeep  Wranglers.  Also, 
Chrysler reduced the amount of consumer incentives and marketing related to its products. These factors 
led to lower sales and decreased market share in the quarter, and negatively impacted our results.  

While New Chrysler and GM have both emerged from bankruptcy protection and completed their 
reorganizations,  and  much  of  the  near-term  risk  to  the  viability  of  the  suppliers  has  been mitigated,  the 
future remains uncertain. The success of the reorganizations and Chrysler’s integration with Fiat S.p.A., 
are unknown. The future financial condition of GM and New Chrysler, and their ability to provide products 
that  result  in  sales  and  profits  consistent  with  historical  results  is  at  risk.  Resizing  operations  could 
negatively impact the volume of vehicles produced and made available to dealers. Shortages in inventory 
for any manufacturer as a result of production delays, recalls or other factors could also have a negative 
impact on our sales volumes and financial results. As such, no assurances can be given that our financial 
condition, results of operations and cash flows will not be adversely impacted in the future. 

The recent announcement by Toyota, of not only its recall of approximately 8.5 million vehicles for 
possible  accelerator  pedal  sticking  issues,  but  to  cease selling  eight  models  of  vehicles until  potentially 
defective parts have been replaced, has reduced sales at our Toyota stores and has adversely effected 
the manufacturer’s reputation for quality.  It is uncertain how long repairs and replacements will take and 
the long term effects these recalls and safety issues will have on the Toyota brands.  

Financial Instruments and Market Risks 
The carrying amounts of cash equivalents, contracts in transit, trade receivables, trade payables, 
accrued liabilities and short-term borrowings approximate fair value because of the short-term nature and 
current market rates of these instruments.  

Fair value estimates are made at a specific point in time, based on relevant market information 
about  the  financial  instrument.  These  estimates  are  subjective  in  nature  and  involve  uncertainties  and 
matters  of  significant  judgment  and,  therefore,  cannot  be  determined  with  precision.  Changes  in 
assumptions could significantly affect the estimates. See also Note 13. 

We have variable rate floorplan notes payable and other credit line borrowings that subject us to 
market risk exposure. At December 31, 2009 we had $319.4 million outstanding under such facilities, at 
interest  rates  ranging  from  1.75%  to  7.31%  per  annum;  $210.5  million  of  which  was  outstanding  under 
our floorplan facilities. An increase or decrease in the interest rates would affect interest expense for the 
period accordingly. 

The  fair  market  value  of  long-term  fixed  interest  rate  debt  is  subject  to  interest  rate  risk.  
Generally, the fair market value of fixed interest rate debt will increase as interest rates fall because we 
could  refinance  for  a  lower  rate.  Conversely,  the  fair  value  of  fixed  interest  rate  debt  will  decrease  as 
interest  rates  rise.  The  interest  rate  changes  affect  the  fair  market  value  but  do  not  impact  earnings  or 
cash  flows.  We  monitor  our  fixed  rate  debt  regularly,  refinancing  debt  that  is  materially  above  market 
rates, if permitted by its terms. See also Note 6. 

We  are  also  subjected  to  credit  risk  and  market  risk  by  entering  into  interest  rate  swaps.  See 
below and also Note 12. We are generally exposed to credit or repayment risk based on our relationship 
with  the  counterparty  to  the  transaction.  We  minimize  the  credit  or  repayment  risk  on  our  derivative 
instruments by entering into transactions with institutions whose credit rating is Aa or higher. 

F-12 

 
 
 
 
 
 
 
 
 
 
Derivative Financial Instruments 
We  enter  into  interest  rate  swap  agreements  to  reduce  our  exposure  to  market  risks  from 
changing interest rates on our new vehicle floorplan lines of credit. All derivative instruments are recorded 
on  the  balance  sheet  as  an  asset  or  liability  at  fair  value.  The  related  gains  and  losses  on  these 
instruments  are  deferred  as  a  component  of  stockholders’  equity,  provided  specific  hedge  accounting 
criteria are met. Recognition of the deferred gains and losses occur in the period the related item hedged 
is  recognized  as  a  component  of  floorplan  interest  expense.  To  the  extent  the  derivative  contract  is 
determined to be ineffective, the ineffective portion is immediately recognized in earnings. See also Note 
12. 

Use of Estimates 
The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally 
accepted in the United States of America requires management to make estimates and assumptions that 
affect  the  amounts  reported  in  the  consolidated  financial  statements  and  related  notes  to  financial 
statements.  Changes in such estimates may affect amounts reported in future periods.  

Estimates  are  used  in  the  calculation  of  certain  reserves  maintained  for  charge  backs  on 
estimated  cancellations  of  service  contracts;  life,  accident  and  disability  insurance  policies;  and  finance 
fees  from  customer  financing  contracts.  We  also  use  estimates  in  the  calculation  of  various  expenses, 
accruals  and  reserves,  including  anticipated  workers  compensation  premium  expenses  related  to  a 
retrospective cost policy, self-insured lifetime lube, oil and filter service contracts, estimated uncollectible 
accounts and notes receivable, discretionary employee bonus, environmental matters, warranty claims for 
our used vehicles, gross profit on service work performed on vehicles in inventory, estimate of revenue 
recognition  on  discounts  received  on  parts  inventory  and  stock-based  compensation.  We  also  make 
certain  estimates  regarding  the  assessment  of  the  recoverability  of  long-lived  assets,  indefinite-lived 
intangible assets and deferred tax assets.   

Revenue Recognition 
Revenue  from  the  sale  of  a  vehicle  is  recognized  when  a  contract  is  signed  by  the  customer,  a 
preliminary bank agreement is obtained, and the delivery of the vehicle to the customer is made. Fleet sales 
of  vehicles,  whereby  we  do  not  take  possession  of  the  vehicles,  are  shown  on  a  net  basis  in  fleet  and 
other revenue.  We do not allow the return of new or used vehicles, except where mandated by state law. 

Revenue  from  parts  and  service  is  recognized  upon  delivery  of  the  parts  or  service  to  the 
customer.    We  allow  for  customer  returns  on  sales  of  our  parts  inventory  up  to  30  days  after  the  sale. 
Most parts returns generally occur within one to two weeks from the time of sale, and are not significant. 

Finance  fees  earned  for  notes  placed  with  financial  institutions  in  connection  with  customer 
vehicle financing are recognized, net of estimated charge-backs, as finance and insurance revenue upon 
acceptance of the credit by the financial institution.   

Insurance  income  from  third  party  insurance  companies  for  commissions  earned  on  credit  life, 
accident and disability insurance policies sold in connection with the sale of a vehicle are recognized, net 
of anticipated cancellations, as finance and insurance revenue upon execution of the insurance contract.    

Commissions from third party service contracts are recognized, net of anticipated cancellations, 
as finance and insurance revenue upon sale of the contracts. We also participate in future underwriting 
profit, pursuant to retrospective commission arrangements, recognized in income as earned. 

Deferred  revenue  related  to  self-insured  lifetime  lube,  oil  and  filter  service  contracts  is  deferred 
and  recognized  based  on  expected  future  claims  for  service.  The  expected  future  claims  experience  is 
evaluated periodically to ensure it remains appropriate given actual claims history.  

F-13 

 
 
  
 
 
 
 
 
 
 
 
Asset Impairments 
We perform periodic impairment tests for goodwill and intangible assets and recoverability tests 
for long-lived assets.  As a result of these tests, we have recorded asset impairments in 2009, 2008 and 
2007.  Operational  results  for  certain  locations  have  been  retrospectively  reclassified  from  discontinued 
operations to continuing operations in the statement of operations, including prior period impairments. As 
these assets were no longer expected to be sold, a reversal of estimated costs to sell was recorded in 
2009.  See also Notes 4, 5 and 15. 

Asset impairments recorded in the consolidated statement of operations consist of the following 

(in thousands): 

December 31,  
Goodwill 
Intangible assets 
Long-lived assets 
Other assets 
Costs to sell 
  Total asset impairments 

2009

- 
250 
9,054 
- 
(2,328) 
6,976 

$

$

2008
299,266 
18,132 
13,080 
2,081 
3,113 
335,672 

$

$

2007

1,190 
- 
- 
25 
1,215 

$ 

$ 

In addition, we recorded impairment charges on certain other assets of $1 million and $5.1 million 

in 2009 and 2008, respectively, as a component of selling, general and administrative expense. 

Stock-Based Compensation 
Compensation  costs  associated  with  equity  instruments  exchanged  for  employee  and  director 
services  are  measured  at  the  grant  date,  based  on  the  fair  value  of  the  award  and  recognized  as  an 
expense over the individual’s requisite service period (generally the vesting period of the equity award).  
See also Note 11  

Legal Costs 
We  are  a  party  to  numerous  legal  proceedings  arising  in  the  normal  course  of  business.  We 
accrue for certain legal costs and potential settlement claims related to various legal proceedings that are 
estimable and probable. 

Contract Origination Costs 
Commission  costs  paid  to  our  employees  directly  related  to  the  sale  of  our  self-insured  lifetime 
lube, oil and filter service contracts are deferred and charged to expense in proportion to the associated 
revenue to be recognized.  

Segment Reporting 
We  define  an  operating  segment  as  a  component  of  an  enterprise  that  meets  the  following 

criteria: 

•  engages in business activities from which it may earn revenues and incur expenses; 
•  operating results are regularly reviewed by the enterprise’s chief operating decision maker to 
make decisions about resources to be allocated to the segment and assess its performance; 
and 

•  discrete financial information is available. 

We  define  the  term  ‘chief  operating  decision  maker’  to  be  our  executive  management  group. 
Currently, all operations are reviewed on a consolidated basis for budget and business plan performance 
by  our  executive  team.  Additionally,  operational  performance  at  the  end  of  each  reporting  period  is 
viewed  in  the  aggregate  by  our  management  group.  Any  decisions  related  to  changes  in  personnel, 
dispatching  corporate  employees  to  assist  in  operational  improvement  or  training,  or  to  allocate  other 
company resources are made based on the combined results. 

Based  on  the  aforementioned  criteria,  we  operate  in  a  single  operating  and  reporting  segment, 
automotive  retailing.  We  sell  new  and  used  vehicles,  vehicle  maintenance  and  repair  services,  vehicle 
parts and financing and insurance products. 

F-14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
F-14 

 
 
 
Warranty 
We  offer  a  60-day,  3,000  mile  limited  warranty  on  the  sale  of  most  retail  used  vehicles.  We 
estimate  our  warranty  liability  based  on  the  number  of  vehicles  sold  and  an  estimated  claim  cost  per 
vehicle  based  on  past  experience.  Each  year,  we  analyze  the  warranty  charges  related  to  our  used 
vehicle sales and update our per used vehicle warranty estimate. The estimated warranty is added to cost 
of sales upon sale of the related vehicle. 

A roll-forward of our accrued warranty was as follows (in thousands): 

Year Ended December 31, 
Balance, beginning of period 
Warranties issued 
Reductions for warranty payments made 
Adjustments and changes in estimates 
Balance, end of period 

2009

73 
780 
(767) 
- 
86 

$

$

2008

144 
1,141 
(1,212) 
- 
73 

$

$

2007 

215 
2,737 
(2,808) 
- 
144 

(2) 

Trade Receivables 

Trade receivables consisted of the following (in thousands): 

December 31,  
Trade receivables 
Vehicle receivables 
Manufacturer receivables 
Other 

Less: Allowance 
  Total receivables, net 

2009
9,401 
8,331 
11,049 
1,594 
30,375 
(218) 
30,157 

$

$

2008
10,876 
13,111 
16,492 
1,685 
42,164 
(348) 
41,816 

$ 

$ 

Vehicle receivables represent receivables from financial institutions for the portion of the vehicle 

sales price financed by the customer. 

(3) 

Inventories and Related Notes Payable 

The  new  and  used  vehicle  inventory,  collateralizing  related  notes  payable,  and  other  inventory 

were as follows (in thousands): 

December 31,  

New and program vehicles 
Used vehicles 
Parts and accessories 

2009

Notes
Payable
210,488 

$

Inventory
Cost
238,814 
70,819 
19,093 
328,726 

$ 

$ 

2008 

Notes
Payable
337,700 

$ 

Inventory 
Cost 
338,799 
59,407 
24,606 
422,812 

$ 

$ 

The  inventory  cost  is  generally  reduced  by  manufacturer  holdbacks  and  incentives,  while  the 
related floorplan notes payable are reflective of the gross cost of the vehicle. The floorplan notes payable, 
as shown in the above table, will generally also be higher than the inventory cost due to the timing of the 
sale  of  a  vehicle  and  payment  of  the  related  liability.  In  2009,  floorplan  notes  payable  is  lower  than 
inventory  cost  as  we  have  paid  off  floorplan  notes  with  excess  cash,  including  the  proceeds  from  our 
equity  offering.  In  2009,  we  were  required  to  maintain  deposit  relationships  with  certain  floorplan 
providers. As of December 31, 2009, $6.9 million was recorded as a reduction to floorplan notes payable 
related to these amounts, reflecting the legal right of offset held by the floorplan provider. 

As of December 31, 2009 and 2008, inventory costs had been reduced by $2.8 million and $5.8 

million, respectively, for assistance received from manufacturers as discussed in Note 1. 

F-15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We  evaluate  our  vehicles  at  the  lower  of  market  value  or  cost  under  the  pooled  approach  for 
vehicles.  In  2008,  due  to  a  shift  in  consumer  demand,  we  determined  certain  used  vehicle  aging 
categories  were  in  unbalanced  quantities.  Based  on  this  determination,  we  recorded  a  used  vehicle 
impairment  of  $0.5  million  at  December  31,  2008.  We  did  not  record  any  impairment  charges  on  used 
vehicle  inventories  in  2009  or  2007.  If  the  book  value  of  our  used  vehicles  is  more  than  fair  value,  we 
could experience losses on our used vehicles in future periods. 

All  new  vehicles are  pledged  to  collateralize  floorplan  notes  payable  to  floorplan  providers.  The 
floorplan  notes  payable  bear  interest,  payable  monthly  on  the  outstanding  balance,  at  a  rate  of  interest 
that  varies  by  provider.  The  new  vehicle  floorplan  notes  are  payable  on  demand  and  are  typically  paid 
upon  the  sale  of  the  related  vehicle.  As  such,  these  floorplan  notes  payable  are  shown  as  current 
liabilities in the accompanying consolidated balance sheets.   

GMAC  LLC,  Daimler  Financial,  TMCC,  Ford  Motor  Credit  Company,  VW  Credit,  Inc.,  American 
Honda  Finance  Corporation,  Nissan  Motor  Acceptance  Corporation  and  BMW  Financial  Services  NA, 
LLC provide new vehicle floorplan financing for their respective brands. GMAC LLC serves as the primary 
lenders  for  all  other  brands.  The  new  vehicle  lines  are  secured  by  new  vehicle  inventory  of  the  stores 
financed  by  that  lender.  Vehicles  financed  by  lenders  not  directly  associated  with  the  manufacturer  are 
classified as floorplan notes payable: non-trade and are included as a financing activity in our statements 
of  cash  flows.  Vehicles  financed  by  lenders  directly  associated  with  the  manufacturer  are  classified  as 
floorplan notes payable and are included as an operating activity.  

At  December  31,  2009  and  2008,  used  vehicles  and  parts  and  accessories  inventory  were 

pledged to collateralize our working capital, acquisition and used vehicle flooring credit facility. 

(4) 

Property and Equipment 

Property and equipment consisted of the following (in thousands): 

December 31, 
Buildings and improvements 
Service equipment 
Furniture, signs and fixtures  

Less accumulated depreciation – buildings 
Less accumulated depreciation – equipment and other 

Land 
Construction in progress, buildings 
Construction in progress, other 

2009
229,728 
36,922 
80,476 
347,126 
(25,495) 
(57,979) 
263,652 
120,003 
2,389 
10 
386,054 

$

$

2008
162,747 
32,259 
77,232 
272,238 
(20,604) 
(47,414) 
204,220 
104,875 
37,070 
111 
346,276 

$ 

$ 

During 2009, we recorded impairment charges totaling $9.1 million on property and equipment of 
disposal  groups  previously  held  for  sale.  These  charges  are  classified  within  continuing  operations 
following the reclassification of the related assets to held and used.  See also Note 15. 

Additionally,  as  a  result  of  the  reorganization  in  bankruptcy  of  both  Chrysler  and  GM,  and  the 
decline in commercial real estate values, we tested our long-lived assets for recoverability in the second 
quarter  of  2009.  Additional  tests  were  performed  in  the  third  and  fourth  quarters  of  2009.  We  recorded 
impairments  of  $1.0  million  in  2009  on  long-lived  assets  held  and  used,  as  a  component  of  selling, 
general  and  administrative  expense.  Total  long-lived  asset  impairment  charges  were  $10.1  million  in 
2009. 

F-16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As  a  result  of  the  adverse  change  in  the  business  climate  and  our  reduced  earnings  and  cash 
flow  forecast,  we  tested  certain  long-lived  assets  for  recoverability  in  the  second  quarter  of  2008.  This 
impairment test was performed just prior to performing the first step of the goodwill impairment test. We 
also performed the test on certain long-lived assets in the fourth quarter of 2008. Based on the results of 
these  tests,  and  certain  impairments  retrospectively  reclassified  from  discontinued  operations,  we 
recorded  asset  impairment  charges  totaling  $15.2  million  against  long-lived  assets  held  and  used.  We 
also recorded $5.1 million of impairment charges as a component of selling, general and administrative, 
for total long-lived asset impairment charges of $20.3 million in 2008 as follows (in thousands):  

Real estate 
Equipment 
Terminated construction projects 
Other 

$

$

12,670 
977 
4,527 
2,081 
20,255 

We did not record any impairment charges on assets to be held and used in 2007. 

Depending  upon  economic  conditions,  ongoing  store  performance,  manufacturer  financial 
viability,  cash  flows  from  operations  and  overall  market  capitalization,  we  may  be  required  to  record 
additional asset impairment charges in future periods. 

(5) 

Goodwill and Other Intangible Assets 

Goodwill 
At December 31, 2009 and 2008, we had no goodwill recorded. In 2008, based on our decision to 
dispose  of  approximately  10%  of  our  stores,  an  adverse  change  in  the  business  climate,  our  reduced 
earnings  and  cash  flow  forecast  and  a  significant  continuing  decline  in  our  market  capitalization,  we 
determined that our goodwill required an interim impairment test. Based on our test in 2008, we recorded 
a goodwill impairment charge in the amount of $299.3 million, including impairment charges on goodwill 
previously classified as held for sale.  See also Note 15. 

The roll-forward of goodwill was as follows (in thousands): 

Year Ended December 31, 
Balance, beginning of year 
Goodwill acquired and post acquisition adjustments 
Goodwill  transferred  to,  and  impaired  within,  discontinued 
operations 
Goodwill impairments 
Balance, end of year 

$ 

$

2008
311,527 
428 

(12,689) 
(299,266) 
- 

Other Intangible Assets 
At  December  31,  2009  and  2008,  other  intangible  assets  included  the  value  of  franchise 
agreements, non-compete agreements and customer lists.  The gross amount of other intangible assets 
and  the  related  accumulated  amortization  for  non-compete  agreements  and  customer  lists  were  as 
follows (in thousands): 

December 31, 
Franchise value 

Non-compete agreements and customer lists 
Accumulated amortization 

Net non-compete agreements and customer lists 

Total other intangible assets, net 

2009
42,428 

161 
(93) 
68 
42,496 

$

$

2008 
41,931 

145 
(68) 
77 
42,008 

$

$

Amortization expense related to the non-compete agreements and customer lists is not material. 

F-17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Based  on  the  same  triggering  events  discussed  above  for  goodwill,  we  determined  that  an 
impairment test for franchise values was required in the second quarter of 2008. We also performed an 
impairment test in the fourth quarter of 2008. In cases where the estimated fair value of the franchise was 
less  than  its carrying  value,  an  impairment  charge  was recorded.  With  the  decision  to  reclassify  assets 
and  related  liabilities  from  held  for  sale,  prior  period  impairments  associated  with  these  assets  were 
retrospectively  reclassified  to  continuing  operations.  A  partial  or  full  impairment  of  the  franchise  value 
totaling  $18.1  million  was  recorded  in  2008  on  16  franchises,  including  nine  Chrysler,  four  General 
Motors, one Ford, one Hyundai and one Mercedes. This charge is recorded in asset impairments in the 
consolidated statement of operations. 

As  a  result  of  the  reorganization  in  bankruptcy  of  both  Chrysler  and  GM,  we  evaluated  our 
indefinite-lived intangible assets for impairment in the second quarter of 2009. Based on our evaluation, 
we  concluded  there  were  no  impairments  in  the  carrying  value  of  our  intangible  assets  in  the  second 
quarter  of  2009.  In  the  third  quarter  of  2009,  we  recorded  an  impairment  charge  of  $0.3  million  on  the 
franchise  value  associated  with  one  of  the  stores  classified  as  held  for  sale.  As  discussed  above,  we 
reclassified 10 stores to continuing operations in the fourth quarter of 2009. As a result, the impairment 
recorded  on  the  franchise  value  of  this  store  has  been  retrospectively  reclassified  within  continuing 
operations. Additionally, we performed our annual impairment test in the fourth quarter of 2009. Based on 
this analysis, there was no additional indicated impairment of our indefinite-lived intangible assets.  

A future decline in store performance, change in projected growth rates, manufacturer insolvency, 
brand  termination,  other  margin  assumptions  or  changes  in  interest  rates  could  result  in  a  potential 
impairment of one or more of our franchises.  

We performed our impairment tests using an Adjusted Present Value method to calculate the fair 
value  of  future  cash  flows  associated  with  our  franchises.  Future  cash  flows  are  based  on  recently 
prepared  forecasts  and  business  plans  to  estimate  the  future  economic  benefits  that  the  store  will 
generate.  We  estimate  the  appropriate  discount  rate  to  convert  the  future  economic  benefits  to  their 
present value equivalent. Growth rates are calculated for five years based on management’s forecasted 
sales projections. The growth rates used for periods beyond five years are calculated based on the U.S. 
Department  of  Labor,  Bureau  of  Labor  Statistics  for  historical  consumer  price  index  data.  The  discount 
rate applied to the future cash flows factors in an equity risk premium, small stock risk premium, a beta 
and a risk-free rate.  

Consideration is also given to the value that market participants attribute to each type of franchise 
(domestic,  import  or  luxury  store)  based  on  current  market  transactions.  The  market  value  of  domestic 
stores  has  been  negatively  impacted  by  market  conditions  and  a  historically  high  truck  and  SUV  mix, 
while  the  market  value  of  import  or  luxury  stores  has  been  negatively  impacted  by  market  conditions, 
including lower industry-wide sales volumes.  

A roll-forward of our other intangible assets was as follows (in thousands): 

Year Ended December 31, 
Balance, beginning of year 
Intangible assets acquired 
Amortization expense 
Intangible  assets  transferred  (to)  from  discontinued 
operations 
Intangible asset impairments 
Balance, end of year 

$

$

2009
42,008 
- 
(28) 

766 
(250) 
42,496 

$

$

2008 
68,946 
175 
(34) 

(8,966) 
(18,113) 
42,008 

F-18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(6) 

Lines of Credit and Long-Term Debt 

Working Capital, Acquisition and Used Vehicle Credit Facility 
We have a $50 million Credit Facility with U.S. Bank National Association (the “Credit Facility”), 
which expires October 28, 2010. The interest rate on the Credit Facility is the 1-month LIBOR plus 3.25%. 

On  March  31,  2009,  we  executed  the  sixth  amendment  to  our  Credit  Facility.  This  amendment 
reduced  our  minimum  net  worth  requirement  to  $175  million  and  lowered  our  required  current  ratio  to 
1.05:1.0  at  June  30,  2009  and  September  30,  2009  and  1.1:1.0  at  December  31,  2009  and  beyond. 
Additionally,  the  Credit  Facility  was  reduced  from  $150  million  to  $100  million  upon  execution.  Further 
reductions were required under the amendment, including to $75 million on May 1, 2009, to $50 million on 
September 30, 2009 and to $25 million on December 31, 2009. The amendment also stipulated a 50 basis 
point increase in the interest rate spread added to the 1-month LIBOR.  

On October 28, 2009, we executed the seventh amendment to the Credit Facility. In conjunction 
with the seventh amendment, Chrysler Financial, Mercedes Financial and TMCC assigned their interest in 
the  facility  to  US  Bank  National  Association.  The  seventh  amendment  to  the  Credit  Facility  relaxed 
restrictions  on  acquisitions,  share  repurchases  and  dividend  payments.  It  fixed  available  credit  at  $50 
million  through  maturity,  which  is  October  28,  2010.  It  stipulates  certain  financial  covenants  including  a 
minimum  tangible  net  worth  requirement  of  $200  million;  a  minimum  vehicle  equity  requirement  of  $45 
million;  a  fixed  charge  coverage  ratio  of  1.05:1  through  December  31,  2009,  1.15:1  through  June  30, 
2010 and 1.2:1 for periods thereafter; and a liabilities to tangible net worth ratio not to exceed 4:1. Finally, 
it decreases the interest rate on the line to the 1-month LIBOR plus 3.25%. 

Loans are guaranteed by all of our subsidiaries and are secured by new vehicle inventory, used 
vehicle  and  parts  inventory,  equipment  other  than  fixtures,  deposit  accounts,  accounts  receivable, 
investment property and other intangible personal property. Capital stock and other equity interests of our 
subsidiary stores and certain other subsidiaries are excluded. The lenders’ security interest in new vehicle 
inventory  is  subordinated  to  the  interests  of  floorplan  financing  lenders,  including  GMAC  LLC,  Daimler 
Financial,  TMCC,  Ford  Motor  Credit  Company,  VW  Credit,  Inc.,  American  Honda  Finance  Corporation, 
Nissan  Motor  Acceptance  Corporation  and  BMW  Financial  Services  NA,  LLC.  The  Credit  Facility 
agreement  provides  for  events  of  default  that  include  nonpayment,  breach  of  covenants,  a  change  of 
control  and  certain  cross-defaults  with  other  indebtedness.  In  the  event  of  a  default,  the  agreement 
provides that the lenders may declare the entire principal balance immediately due, foreclose on collateral 
and increase the applicable interest rate to the revolving loan rate plus 3 percent, among other remedies. 

New Vehicle Flooring 
GMAC  LLC,  Daimler  Financial,  TMCC,  Ford  Motor  Credit  Company,  VW  Credit,  Inc.,  American 
Honda  Finance  Corporation,  Nissan  Motor  Acceptance  Corporation  and  BMW  Financial  Services  NA, 
LLC provide new vehicle floorplan financing for their respective brands. GMAC LLC serves as the primary 
lenders  for  all  other  brands.  The  new  vehicle  lines  are  secured  by  new  vehicle  inventory  of  the  stores 
financed  by  that  lender.  Vehicles  financed  by  lenders  not  directly  associated  with  the  manufacturer  are 
classified as floorplan notes payable: non-trade and are included as a financing activity in our statements 
of  cash  flows.  Vehicles  financed  by  lenders  directly  associated  with  the  manufacturer  are  classified  as 
floorplan notes payable and are included as an operating activity. 

Chrysler Financial and GMAC Floorplan Financing 
On  April 30,  2009,  Chrysler  Financial  discontinued  providing  advances  for  new  floorplan 
financing. We utilized Chrysler Financial for floorplan financing at all of our Chrysler locations and certain 
non-Chrysler locations. We completed the transition to permanent floorplan facilities with GMAC for all of 
our affected dealerships. Our floorplan financing with GMAC imposes certain obligations on us, including 
maintaining  a  deposit  relationship.  If  we  are  unable  to  maintain  these  requirements,  we  could  lose  our 
floorplan financing with GMAC.  

F-19 

 
 
 
 
 
 
 
 
 
Floorplan Amounts Outstanding and Availability 
Interest  rates  on  our  Credit  Facility  and  floorplan  facilities  ranged  from  1.75%  to  5.0%  at 
December  31,  2009.    Amounts  outstanding  on  the  lines  at  December  31,  2009,  together  with  amounts 
remaining available under such lines were as follows (in thousands): 

New and program vehicle lines 
Working capital, acquisition and used vehicle line 

Outstanding at 
December 31, 2009 
$210,488 
24,000 
$234,488 

Remaining Availability as 
of December 31, 2009 

$          -(1) 

25,682(2)(3) 
$25,682 

(1)  There  are  no  formal  limits  on  the  new  and  program  vehicle  lines  with  certain  lenders  and  we  had  approximately  $35.7  million  in 

unfloored new vehicles at December 31, 2009.  

(2)  Reduced by $318 for outstanding letters of credit. 
(3)  The amount available on the line is limited based on a borrowing base calculation and fluctuates monthly. 

Debt Summary 
Long-term debt consisted of the following (in thousands):  

December 31, 
Variable Rate Debt: 
Working capital, acquisition and used vehicle floorplan line of credit, expiring October 2010 
Mortgages  payable  in  monthly  installments  of  $528,  including  interest  between  2.0%  and  7.3%, 

2009 

2008 

$ 

24,000  $ 

86,000 

maturing through March 2024; secured by land and buildings 

Notes payable in monthly installments of $72, including interest between 0.0% and 7.5%, maturing 

at various dates through 2010; secured by vehicles leased to others 

  Total Variable Rate Debt 
Fixed Rate Debt: 
  2.875% senior subordinated convertible notes 
Mortgages payable in monthly installments of $1,234, including interest between 4.0% and 7.9%, 

maturing through October 2029; secured by land and buildings 

Note payable related to acquisitions, with an interest rate of 7.0%, maturing on June 2016 
Sale-leasebacks accounted for as financings 
Capital lease obligations, net of interest of $81, with monthly lease payments of $10 
  Total Fixed Rate Debt 
Total Long-Term Debt 
Less current maturities 

79,356 

68,063 

5,595 
108,951 

5,590 
159,653 

- 

42,500 

159,465 
2,674 
- 
278 
162,417 
271,368 
(38,303) 
233,065  $ 

124,767 
6,652 
9,493 
753 
184,165 
343,818 
(78,634)
265,184 

$ 

In addition to the amounts discussed above, we have $2.2 million of mortgages payable, and $2.9 
million of floorplan notes payable that are included as a component of liabilities related to assets held for 
sale at December 31, 2009. See Note 15. 

The  schedule  of  future  principal  payments  on  long-term  debt  as  of  December 31,  2009  was  as 

follows (in thousands): 

Year Ending December 31, 
2010 
2011 
2012 
2013 
2014 
Thereafter 
Total principal payments 

$

$

38,303
33,214
20,743
51,912
55,529
71,667
271,368

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2.875% Senior Subordinated Convertible Notes Repurchase 
We repurchased or redeemed all of our senior subordinated convertible notes. The following table 

summarizes our repurchases, all of which were made on the open market: 

Purchase 
Date 
August 2008 
October 2008 
October 2008 
December 2008 
March 2009 
April 2009 
April 2009 
April 2009 
April 2009 
May 2009 

Face  
Amount 
Purchased 
16.0 million 
17.4 million 
4.6 million 
4.5 million 
3.2 million 
4.0 million 
16.8 million 
0.9 million 
10.7 million 
6.9 million 
85.0 million 

$ 

$ 

Purchase  
Price 
 per $100 
$89.0 
$86.5 
$81.0 
$89.0 
$95.8 
$99.2 
$99.3 
$99.3 
$99.2 
$100.0 

Total 
Purchase 
Price 
14.4 million 
15.1 million 
3.7 million 
4.0 million 
3.1 million 
4.0 million 
16.7 million 
0.9 million 
10.6 million 
6.9 million 
79.4 million 

$

$

Gain on Early 
Retirement of 
Debt 

1.6 million 
2.3 million 
0.9 million 
0.5 million 
0.1 million 
- 
0.1 million 
- 
0.1 million 
- 
5.6 million 

$

$

The gains of $0.3 million and $5.3 million on the retirement of the convertible notes for 2009 and 
2008, respectively, were recorded as a component of other income, net on the consolidated statements of 
operations. 

During 2008,  we wrote  off  $0.2  million of  debt  issuance  costs  as  a  component  of  other  interest 

expense in connection with the early retirement of our convertible notes. 

(7) 

Commitments and Contingencies 

through  2066.  Certain 

Leases 
We lease certain of our facilities under non-cancelable operating leases. These leases expire at 
various  dates 
increases  at 
lease  commitments  contain 
predetermined intervals over the life of the lease, while other lease commitments are subject to escalation 
clauses  of  an  amount  equal  to  the  increase  in  the  cost  of  living  based  on  the  “Consumer Price  Index  - 
U.S. Cities Average - All Items for all Urban Consumers” published by the U.S. Department of Labor, or a 
substantially equivalent regional index.  Lease expense is recognized on a straight-line basis over the life 
of the lease. 

fixed  payment 

The  minimum  lease  payments  under  our  operating  leases  after  December 31,  2009  are  as 

follows (in thousands): 

Year Ending December 31, 
2010 
2011 
2012 
2013 
2014 
Thereafter 
Total minimum lease payments 
Less: sublease rentals 

$

19,090 
16,316 
14,541 
13,981 
12,631 
85,766 
162,325 
(15,953) 
$ 146,372 

Rental expense, net of sublease income, for all operating leases was $15.2 million, $16.9 million 
and $16.7 million for the years ended December 31, 2009, 2008 and 2007, respectively. These amounts 
are  included  as  a  component  of  selling,  general  and  administrative  expenses  in  our  consolidated 
statements of operations. 

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In  connection  with  dispositions  of  dealerships,  we  occasionally  assign  or  sublet  our  interests  in 
any real property leases associated with such dealerships to the purchaser. We often retain responsibility 
for the performance of certain obligations under such leases to the extent that the assignee or sublessee 
does  not  perform.  Additionally,  we  may  remain  subject  to  the  terms  of  any  guarantees  and  have 
correlating indemnification rights against the assignee or sublessee in the event of non-performance, as 
well  as  certain  other  defenses.  We  may  also  be  called  upon  to  perform  other  obligations  under  these 
leases, such as environmental remediation of the premises or repairs upon termination of the lease. We 
currently have no reason to believe that we will be called upon to perform any such services; however, 
there can be no assurance that any future performance required by us under these leases will not have a 
material adverse effect on our financial condition or results of operations. 

Certain  of  our  facilities  where  a  lease  obligation  still  exists  have  been  vacated  for  business 
reasons.  In  these  instances,  we  make  efforts  to  find  qualified  tenants  to  sublease  the  facilities  and 
assume financial responsibility. However, due to the specific nature and size of the facilities used in our 
dealership, tenants are not always available. Reserves  have been accrued to offset our potential future 
lease obligations. These amounts were not material to our consolidated statements of operations during 
2009, 2008 or 2007 and the amount accrued at December 31, 2009 and 2008 was not material. 

In the second quarter of 2008, we entered into two sale-leaseback transactions involving 
dealership facilities. Each transaction called for an initial term of 15 years with eight successive five year 
renewal options. Rents are subject to increases based on year-over-year CPI changes with a maximum 
percentage rate cap. As of December 31, 2008, one of these transactions did not qualify for sale 
recognition due to continuing involvement by us related to certain environmental remediation. As a result, 
it was accounted for as a financing lease. During 2009, the transaction met the qualifications for sale 
recognition.   

In the third quarter of 2009, we entered into one sale-leaseback transaction involving a dealership 

facility.  This transaction called for an initial term of one year with four successive one year extensions.  
Rents are subject to increases based on year-over-year CPI changes.  This transaction qualified for sale 
recognition at inception. 

Capital Commitments 
We had no material capital commitments at December 31, 2009.  

Charge-Backs for Various Contracts 
We have recorded a reserve for our estimated contractual obligations related to potential charge-
backs  for  vehicle  service  contracts,  lifetime  oil  change  contracts  and  other  various  insurance  contracts 
that are terminated early by the customer. At December 31, 2009, this reserve totaled $10.2 million. We 
estimate that the $10.2 million will be paid out as follows: $5.9 million in 2010; $2.8 million in 2011; $1.1 
million in 2012; $0.3 million in 2013 and $0.1 million thereafter. 

Lifetime Lube, Oil and Filter Contracts 
In  March  2009,  we  entered  into  a  transaction  related  to  existing  lifetime  lube,  oil  and  filter 
contracts, in which we assumed the obligation to provide future services under the purchased contracts. 
The assets acquired and liabilities assumed in this transaction consisted of cash of approximately $16.1 
million and deferred revenue in the same amount. Costs to perform the future service under the contracts 
were originally estimated to be approximately $16.1 million. We periodically evaluate the estimated future 
costs of these contracts and record a charge if future expected claim and cancellation costs exceed the 
deferred revenue to be recognized. In the fourth quarter of 2009, our analysis indicated expected costs 
had increased due to a change in experience rates. As a result, a $1.4 million reserve was recorded as a 
charge  to  cost  of  sales  in  2009.  At  December  31,  2009,  the  deferred  revenue  balance  totaled  $10.8 
million. We estimate that the $10.8 million will be recognized as follows: $3.2 million in 2010; $2.2 million 
in 2011; $1.7 million in 2012; $1.3 million in 2013 and $2.4 million thereafter. 

F-22 

 
 
 
 
 
 
 
 
  
In March 2009, we also began to self-insure lifetime lube, oil and filter service contracts. We have 
recorded  deferred  revenue  for  our  estimated  contractual  obligations  related  to  these  contracts.  At 
December 31, 2009, this balance totaled $7.0 million. We estimate that the $7.0 million will be recognized 
as follows: $1.8 million in 2010; $1.3 million in 2011; $1.0 million in 2012; $0.8 million in 2013 and $2.1 
million thereafter. 

Regulatory Compliance 
We are subject to numerous state and federal regulations common in the automotive sector that 
cover retail transactions with customers and employment and trade practices. We do not anticipate that 
compliance  with  these  regulations  will  have  an  adverse  effect  on  our  business,  consolidated  results  of 
operations, financial condition or cash flows, although such outcome is possible given the nature of our 
operations and the legal and regulatory environment affecting our business.  

Litigation  
We are party to numerous legal proceedings arising in the normal course of our business. While 
we cannot predict with certainty the outcomes of these matters, we do not anticipate that the resolution of 
these two proceedings will have a material adverse effect on our business, results of operations, financial 
condition, or cash flows. 

Phillips/Allen/Aripe Cases 

On November 25, 2003, Aimee Phillips filed a lawsuit in the U.S. District Court for the District of 
Oregon  (Case  No.  03-3109-HO)  against  Lithia  Motors,  Inc.  and  two  of  its  wholly-owned  subsidiaries 
alleging violations of state and federal RICO laws, the Oregon Unfair Trade Practices Act (“UTPA”) and 
common  law  fraud.  Ms.  Phillips  seeks  damages,  attorney’s  fees  and  injunctive  relief.  Ms.  Phillips’ 
complaint stems from her purchase of a Toyota Tacoma pick-up truck on July 6, 2002. On May 14, 2004, 
we filed an answer to Ms. Phillips’ Complaint. This case was consolidated with the Allen case described 
below and has a similar current procedural status. 

On April 28, 2004, Robert Allen and 29 other plaintiffs (“Allen Plaintiffs”) filed a lawsuit in the U.S. 
District Court for the District of Oregon (Case No. 04-3032-HO) against Lithia Motors, Inc. and three of its 
wholly-owned  subsidiaries  alleging  violations  of  state  and  federal  RICO  laws,  the  Oregon  UTPA  and 
common  law  fraud.  The  Allen  Plaintiffs  seek  damages,  attorney’s  fees  and  injunctive  relief.  The  Allen 
Plaintiffs’  Complaint  stems  from  vehicle  purchases  made  at  Lithia  stores  between  July  2000  and  April 
2001.  On  August  27,  2004,  we  filed  a  Motion  to  Dismiss  the  Complaint.  On  May  26,  2005,  the  Court 
entered  an  Order  granting  Defendants’  Motion  to  Dismiss  plaintiffs’  state  and  federal  RICO  claims  with 
prejudice. The Court declined to exercise supplemental jurisdiction over plaintiffs’ UTPA and fraud claims. 
Plaintiffs  filed  a  Motion  to  Reconsider  the  dismissal  Order.  On  August  23,  2005,  the  Court  granted 
Plaintiffs’ Motion for Reconsideration and permitted the filing of a Second Amended Complaint (“SAC”). 
On September 21, 2005, the Allen Plaintiffs, along with Ms. Phillips, filed the SAC. In this complaint, the 
Allen plaintiffs seek actual damages that total less than $500,000, trebled, approximately $3.0 million in 
mental  distress  claims,  trebled,  punitive  damages  of  $15.0  million,  attorney’s  fees  and  injunctive  relief. 
The  SAC  added  as  defendants  certain  officers  and  employees  of  Lithia.  In  addition,  the  SAC  added  a 
claim  for  relief  based  on  the  Truth  in  Lending  Act  (“TILA”).  On  November  14,  2005  we  filed  a  second 
Motion to Dismiss the Complaint and a Motion to Compel Arbitration. In two subsequent rulings, the Court 
has dismissed all claims except those under Oregon’s Unfair Trade Practices Act and a single fraud claim 
for  a  named  individual.  We  believe  the  actions  of  the  court  have  significantly  narrowed  the  claims  and 
potential  damages  sought  by  the  plaintiffs.  Discovery  is  completed  and  a  resolution  of  the  case  is 
expected by the end of 2010. 

On  September  23,  2005,  Maria  Anabel  Aripe  and  19  other  plaintiffs  (“Aripe  Plaintiffs”)  filed  a 
lawsuit in the U.S. District Court for the District of Oregon (Case No. 05-3083-HO) against Lithia Motors, 
Inc., 12 of its wholly-owned subsidiaries and certain officers and employees of Lithia, alleging violations of 
state and federal RICO laws, the Oregon UTPA, common law fraud and TILA. The Aripe Plaintiffs seek 
actual  damages  of  less  than  $600,000,  trebled,  approximately  $3.7  million  in  mental  distress  claims, 

F-23 

 
 
 
  
 
 
 
 
trebled,  punitive  damages  of  $12.6  million,  attorney’s  fees  and  injunctive  relief.  The  Aripe  Plaintiffs’ 
Complaint stems from vehicle purchases made at Lithia stores between May 2001 and August 2005 and 
is substantially similar to the allegations made in the Allen case. On July 27, 2009, we filed a Motion to 
Dismiss all claims with the Arbitrators hearing the dispute. On September 30, 2009, the Chief Arbitrator 
issued an Order acknowledging the voluntary withdrawal of the federal RICO claims by the Plaintiff and 
dismissed the claim for emotional distress damages. Further motions are pending, but the most significant 
monetary exposures have been removed from the case. The parties have agreed to delay discovery or 
other activity with respect to this case until the resolution of the Allen case. 

Alaska Service and Parts Advisors and Managers Overtime Suit 

On March 22, 2006, seven former employees in Alaska brought suit against us (Dunham, et al. v. 
Lithia  Support  Services,  et  al.,  3AN-06-6338  Civil,  Superior  Court  for  the  State  of  Alaska)  seeking 
overtime wages, additional liquidated damages and attorney’s fees. The complaint was later amended to 
include a total of 11 named plaintiffs. The court ordered the dispute to arbitration. In February 2008, the 
arbitrator granted the plaintiffs’ request to establish a class of plaintiffs consisting of all present and former 
service  and  parts  department  employees  totaling  approximately  150  individuals  who  were  paid  on  a 
commission  basis.  We  have  filed  a  motion  requesting  reconsideration  of  this  class  certification,  but  the 
arbitrator died before issuing his opinion. The reconsideration sought a ruling whether these employees 
or some of these employees are exempt from the applicable state law that provides for the payment of 
overtime under certain circumstances. The replacement arbitrator has now been appointed and recently 
ruled to remove all service and parts managers from the case. A class action opt-out notice was mailed to 
the service and parts employees in October 2009. No arbitration date has been set. 

We  intend  to  vigorously  defend  all  matters  noted  above,  and  to  assert  available  defenses.  We 
cannot make an estimate of the likelihood of negative  judgment in any of these cases at this time. The 
ultimate  resolution  of  the  above  noted  cases  is  not  expected  to  result  in  any  significant  settlement 
amounts.  However,  the  results  of  these  matters  cannot  be  predicted  with  certainty,  and  an  unfavorable 
resolution  of  one  or  more  of  these  matters  could  have  a  material  adverse  effect  on  our  results  of 
operations, financial condition or cash flows. 

 (8)    Stockholders’ Equity 

Class A and Class B Common Stock  
The  shares  of  Class A  common  stock  are  not  convertible  into  any  other  series  or  class  of  our 
securities. Each share of Class B common stock, however, is freely convertible into one share of Class A 
common stock at the option of the holder of the Class B common stock. All shares of Class B common 
stock shall automatically convert to shares of Class A common stock (on a share-for-share basis, subject 
to  the  adjustments)  on  the  earliest  record  date  for an  annual  meeting  of  our  stockholders  on  which  the 
number of shares of Class B common stock outstanding is less than 1% of the total number of shares of 
common  stock  outstanding.  Shares  of  Class B  common  stock  may  not  be  transferred  to  third  parties, 
except for transfers to certain family members and in other limited circumstances.   

Holders  of  Class A  common  stock  are  entitled  to  one  vote  for  each  share  held  of  record  and 
holders  of  Class B  common  stock  are  entitled  to  ten  votes  for  each  share  held  of  record.  The  Class A 
common stock and Class B common stock vote together as a single class on all matters submitted to a 
vote of stockholders. 

Sale of Class A Common Stock 
On October 15, 2009, we sold 4,000,000 shares of our Class A common stock in a public offering 
at  a  price  of  $10.00  per  share  for  gross  proceeds  of  $40.0  million  and  net  proceeds,  after  underwriting 
commissions, of $37.9 million. We also granted to the underwriters of the public offering a 30-day option 
to purchase up to an additional 600,000 shares to cover over-allotments, if any. The option to purchase 
the  shares  was  exercised  by  the  underwriters  in  its  entirety,  resulting  in  total  gross  proceeds  of  $46.0 
million and net proceeds, after underwriting commissions and other expenses, of $43.2 million. 

F-24 

 
 
 
 
 
 
 
 
 
 
Repurchases of Class A Common Stock 
In June 2000, our Board of Directors authorized the repurchase of up to 1,000,000 shares of our 
Class  A  common  stock.  Through  December  31,  2009,  we  have  purchased  a  total  of  479,731  shares 
under  the  repurchase  program,  none  of  which  were  purchased  during  2009.  We  may  continue  to 
repurchase shares  from  time  to  time  in  the  future  as  conditions warrant  and subject  to  approval  by  our 
lenders. 

Dividends 
For the period January 1, 2007 through December 31, 2009, we declared and paid dividends on 

our Class A and Class B Common Stock as follows: 

Quarter related to: 
2006 
Fourth quarter 

2007 
First quarter 
Second quarter 
Third quarter 
Fourth quarter 

2008 
First quarter 
Second quarter 
Third quarter 
Fourth quarter 

Dividend 
amount per 
share 

Total 
amount of 
dividend (in 
thousands) 

$0.14 

$2,745 

$0.14 
0.14 
0.14 
0.14 

$0.14 
0.14 
0.05 
-- 

$2,749 
2,762 
2,762 
2,776 

$2,806 
2,837 
1,025 
-- 

No  dividends  were  declared  or  paid  related  to  the  fourth  quarter  of  2008  or  for  any  quarter  in 

2009.    

(9) 

Net Income Per Share of Class A and Class B Common Stock 

We  compute  net  income  per  share  of  Class  A  and  Class  B  common  stock  using  the  two-class 
method. Under this method, basic net income per share is computed using the weighted average number 
of  common  shares  outstanding  during  the  period  excluding  unvested  common  shares  subject  to 
repurchase  or  cancellation.  Diluted  net  income  per  share  is  computed  using  the  weighted  average 
number  of  common  shares  and,  if  dilutive,  potential  common  shares  outstanding  during  the  period. 
Potential common shares consist of the incremental common shares issuable upon the exercise of stock 
options, warrants, conversion of any convertible senior subordinated notes and unvested common shares 
subject  to  repurchase  or  cancellation.  The  dilutive  effect  of  outstanding  stock  options  and  warrants  is 
reflected  in  diluted  earnings  per  share  by  application  of  the  treasury  stock  method.  The  computation  of 
the diluted net income per share of Class A common stock assumes the conversion of Class B common 
stock, while the diluted net income per share of Class B common stock does not assume the conversion 
of those shares. 

Except with respect to voting rights, the rights of the holders of our Class A and Class B common 
stock are identical. Our Articles of Incorporation require that the Class A and Class B common stock must 
share  equally  in  any  dividends,  liquidation  proceeds  or  other  distribution  with  respect  to  our  common 
stock and the Articles of Incorporation can only be amended by a vote of the shareholders. Additionally, 
Oregon  law  provides  that  amendments  to  our  Articles  of  Incorporation,  which  would  have  the  effect  of 
adversely altering the rights, powers or preferences of a given class of stock, must be approved by the 
class of stock adversely affected by the proposed amendment. As a result, the undistributed earnings for 
each year are allocated based on the contractual participation rights of the Class A and Class B common 
shares  as  if  the  earnings  for  the  year  had  been  distributed.  As  the  liquidation  and  dividend  rights  are 
identical,  the  undistributed  earnings  are  allocated  on  a  proportionate  basis.  Further,  as  we  assume  the 
conversion of Class B common stock in the computation of the diluted net income per share of Class A 
common stock, the undistributed earnings are equal to net income for that computation. 

F-25 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Following  is  a  reconciliation  of  the  income  (loss)  from  continuing  operations  and  weighted 
average  shares  used  for  our  basic  earnings  per  share  (“EPS”)  and  diluted  EPS  for  the  year  ended 
December 31, 2009, 2008 and 2007 (in thousands, except per share amounts):   

Year Ended December 31, 
Basic EPS 
Numerator: 
Income (loss) from 
continuing operations 
applicable to common 
stockholders 
Distributed income 
applicable to common 
stockholders 
Basic undistributed 
income (loss) from 
continuing operations 
applicable to common 
stockholders 
Denominator: 
Weighted average 
number of shares out-
standing used to calculate 
basic income (loss) per 
share  
Basic distributed income 
per share applicable to 
common stockholders 
Basic undistributed 
income (loss) per share 
applicable to common 
stockholders 
Basic income (loss) per 
share applicable to 
common stockholders 

2009

2008

2007

Class A 

Class B

Class A

Class B

Class A 

Class B

$5,029 

$1,035 

$(184,312) 

$(42,195) 

$17,607 

$4,163 

- 

- 

7,685 

1,759 

8,911 

2,107 

$5,029 

$1,035 

$(191,997) 

$(43,954) 

$8,696 

$2,056 

18,275 

3,762 

16,433 

3,762 

15,913 

3,762 

$     - 

$     - 

$0.47 

$0.47 

$0.56 

$0.56 

0.28 

0.28 

(11.69) 

(11.69) 

0.55 

0.55 

$0.28 

$0.28 

$(11.22) 

$(11.22) 

$1.11 

$1.11 

F-26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 
Diluted EPS 
Numerator: 
Distributed income 
applicable to common 
stockholders 
Reallocation of distributed 
income as a result of 
conversion of convertible 
senior subordinated notes 
Reallocation of distributed 
income as a result of 
conversion of dilutive 
stock options 
Reallocation of distributed 
income due to conversion 
of Class B to Class A 
common shares 
outstanding 
Diluted distributed income 
applicable to common 
stockholders 
Undistributed income 
(loss) from continuing 
operations applicable to 
common stockholders 
Interest related to 
conversion of convertible 
senior subordinated notes 
Reallocation of 
undistributed income as a 
result of conversion of 
convertible senior 
subordinated notes 
Reallocation of 
undistributed income as a 
result of conversion of 
dilutive stock options 
Reallocation of 
undistributed income 
(loss) due to conversion of 
Class B to Class A 
Diluted undistributed 
income (loss) from 
continuing operations 
applicable to common 
stockholders 

Denominator: 
Weighted average 
number of shares 
outstanding used to 
calculate basic income 
per share  
Weighted average number 
of shares from conversion 
of convertible senior 
subordinated notes 
Weighted average number 
of shares from stock 
options  
Conversion of Class B to 
Class A common shares 
outstanding 
Weighted average 
number of shares 
outstanding used to 
calculate diluted income 
per share  

2009 

2008 

2007 

Class A 

Class B

Class A

Class B

Class A 

Class B

$    - 

$    - 

$7,685 

$1,759 

$8,911    

$2,107 

- 

- 

- 

- 

- 

1,759 

- 

- 

219 

(219) 

27 

(27) 

1,861 

- 

$    - 

$    - 

$    9,444 

$    1,759 

$11,018 

$1,861 

$5,029 

$1,035 

$(191,997) 

$(43,954)  

$8,696 

$2,056 

- 

- 

6 

- 

- 

(6) 

- 

- 

- 

1,029 

- 

(43,954) 

- 

- 

- 

- 

1,520 

359 

251 

(251) 

30 

(30) 

2,134 

- 

$6,064 

$1,029 

$(235,951) 

$(43,954) 

$12,631 

$2,134 

18,275 

3,762 

16,433 

3,762 

15,913 

3,762 

- 

139 

3,762 

- 

- 

- 

- 

- 

3,762 

- 

- 

- 

2,281 

248 

3,762 

- 

- 

- 

22,176 

3,762 

20,195 

3,762 

22,204 

3,762 

F-27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 
Diluted EPS 
Diluted distributed income 
per share applicable to 
common stockholders 
Diluted undistributed 
income (loss) per share 
applicable to common 
stockholders 
Diluted income (loss) per 
share available to 
common stockholders 

Antidilutive Securities: 
2  7/8%  convertible  senior 
subordinated notes 
Shares issuable pursuant to 
stock  options  not  included 
since they were antidilutive 

2009 

2008 

2007 

Class A 

Class B

Class A

Class B

Class A 

Class B

$      - 

$     - 

$      0.47 

$     0.47 

$0.50 

$0.50 

0.27 

0.27 

(11.69) 

(11.69) 

0.57 

0.57 

$0.27 

$0.27 

$(11.22) 

$(11.22) 

$1.07 

$1.07 

2009 

2008 

2007 

Class A 

Class B

Class A

Class B

Class A 

Class B

321 

1,338 

- 

- 

2,037 

1,625 

- 

- 

- 

641 

- 

- 

(10) 

401(k) Profit Sharing Plan 

We  have  a  defined  contribution  401(k)  plan  and  trust  covering  substantially  all  full-time 
employees. The annual contribution to the plan is at the discretion of our Board of Directors. Contributions 
of  $0.4  million,  $0.2  million  and  $1.3  million  were  recognized  for  the  years  ended  December 31,  2009, 
2008  and  2007,  respectively.  Employees  may  contribute  to  the  plan  if  they  meet  certain  eligibility 
requirements. 

(11) 

Stock Incentive Plans 

2003 Stock Incentive Plan 
Our  2003  Stock  Incentive  Plan  (the  “2003  Plan”)  allows  for  the  granting  of  up  to  a  total  of  2.2 
million nonqualified stock options and shares of restricted stock to our officers, key employees, directors 
and  consultants.  We  also  have  options  outstanding  and  exercisable  pursuant  to  prior  plans.  Options 
canceled under prior plans do not return to the pool of options available for grant under the 2003 Plan. All 
of  our  option  plans  are  administered  by  the  Compensation  Committee  of  the  Board  and  permit 
accelerated  vesting  of  outstanding  options  upon  the  occurrence  of  certain  changes  in  control.  Options 
become exercisable over a period of up to five years from the date of grant with expiration dates up to ten 
years from the date of grant and at exercise prices of not less than market value, as determined by the 
Board. Beginning in 2004, the expiration date of options granted was reduced to six years. At December 
31, 2009, 180,986 shares of Class A common stock were available for future grants.  

Activity under our stock incentive plans was as follows: 

Balance, December 31, 2008 
Granted 
Forfeited 
Expired 
Exercised 
Balance, December 31, 2009 

Balance, December 31, 2008 
Granted 
Vested  
Forfeited 
Balance, December 31, 2009 

Weighted Average  
Exercise Price 
$13.81 
4.29 
7.25 
18.27 
1.41 
$13.89 

Weighted Average  
Grant Date Fair Value 
$20.83 
2.91 
7.11 
19.47 
$13.22 

Shares Subject 
 to Options 
2,007,257 
9,833 
(56,170) 
(78,832) 
(17,833) 
1,864,255 

Non-Vested  
Stock Grants 
164,708 
134,573 
(49,983) 
(28,007) 
221,291 

F-28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Certain information regarding options outstanding as of December 31, 2009 was as follows: 

Number 
Weighted average per share 

exercise price 

Aggregate intrinsic value 
Weighted average remaining 

contractual term 

Options 
Outstanding 
1,864,255 

$13.89 
$2,159,041 

3.0 years 

Options 
Exercisable 
662,130 

$18.49 
$121,721 

1.2 years 

As  of  December  31,  2009,  unrecognized  stock-based  compensation  related  to  outstanding,  but 
unvested  stock  option  and  stock  awards  was  $2.1  million,  which  will  be  recognized  over  the  weighted 
average remaining vesting period of 1.5 years. 

1998 and 2009 Employee Stock Purchase Plan 
In  May  2009,  our  shareholders  approved  the  2009  Employee  Stock  Purchase  Plan  (the  “2009 
ESPP”)  and  the  reservation  of  1,500,000  shares  of  our  Class  A  common  stock  thereunder.  The  2009 
ESPP  replaced  the  1998  Employee  Stock  Purchase  Plan,  which  was  terminated.  The  2009  ESPP  is 
intended  to  qualify  as  an  “Employee  Stock  Purchase  Plan”  under  Section  423  of  the  Internal  Revenue 
Code of 1986, as amended, and is administered by the Compensation Committee of the Board.  

Eligible employees are entitled to defer up to 10% of their base pay for the purchase of stock, up 
to  $25,000  of  fair  market  value  of  our  Class  A  common  stock  annually.  The  purchase  price  is  equal  to 
85% of the fair market value at the end of the purchase period. During 2009, a total of 617,188 shares 
were purchased under the 1998 and 2009 ESPP at a weighted average price of $3.89 per share, which 
represented a weighted average discount from the fair market value of $0.69 per share. As of December 
31, 2009, 1,381,575 shares remained available for purchase under the 2009 ESPP. 

Stock-Based Compensation 
We  estimate  the  fair  value  of  stock  options  using  the  Black-Scholes  valuation  model.  This 
valuation  model  takes  into  account  the  exercise  price  of  the  award,  as  well  as  a  variety  of  significant 
assumptions. We believe that the valuation technique and the approach utilized to develop the underlying 
assumptions are appropriate in calculating the fair values of our stock options. Estimates of fair value are 
not intended to predict actual future events or the value ultimately realized by persons who receive equity 
awards. 

Compensation expense related to our 2009 ESPP is calculated based on the 15% discount from 
the  per  share  market  price  on  the  date  of  grant.  Compensation  expense  related  to  non-vested  stock  is 
based on the intrinsic value on the date of grant as if the stock is vested. Compensation expense related 
to stock options is valued using the Black-Scholes valuation model with following assumptions: 

Year Ended December 31,  
Risk-free interest rates(1) 
Dividend yield(2) 
Expected term(3) 
Volatility(4) 
Discount for post-vesting restrictions 

2009 

2.03% - 2.93% 
0% 
5.9 years 
87.41% 
0.0% 

2008 

2.37% - 3.27% 
3.21% - 7.43% 
4.6 – 5.8 years 
42.41% - 47.93% 
0.0% 

2007 
4.55% 
1.98% 
5.8 years 
33.53% 
0.0% 

(1)  The risk-free interest rate for each grant is based on the U.S.  Treasury  yield curve in effect at the time of grant for a period 

equal to the expected term of the stock option. 

(2)  The dividend yield is calculated as a ratio of annualized expected dividends per share to the market value of our common stock 

on the date of grant. 

(3)  The  expected  term  is  calculated  based  on  the  observed  and  expected  time  to  post-vesting  exercise  behavior  of  separate 

identifiable employee groups. 

(4)  The expected volatility is estimated based on a weighted average of historical volatility of our common stock.  

We  amortize  stock-based  compensation  on  a  straight-line  basis  over  the  vesting  period  of  the 
individual  award  with  estimated  forfeitures  considered.  Shares  to  be  issued  upon  the  exercise  of  stock 
options will come from newly issued shares. 

F-29 

 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Certain information regarding our stock-based compensation was as follows: 

Year Ended December 31, 
Weighted average grant-date fair value per share of share options granted  
Per share intrinsic value of non-vested stock granted 
Weighted  average  per  share  discount 

for  compensation  expense 

$

recognized under the Purchase Plan 

Total intrinsic value of share options exercised 
Fair value of non-vested shares that vested during the period 
Stock-based  compensation  recognized  in  results  of  operations  (all  as  a 

component of selling, general and administrative expense) 

Tax benefit recognized in statement of operations 
Cash  received  from  options  exercised  and  shares  purchased  under  all 

share-based arrangements 

Tax deduction realized related to stock options exercised 

2009 

2008 

3.10  $
2.91 

1.56  $ 
8.98 

0.85 
28,000 
267,000 

2.1 million 
583,000 

2.4 million 
112,000 

0.82 
73,000 
63,000 

1.7 million 
378,000 

4.4 million 
208,000 

2007 

9.26 
28.24 

2.92 
867,000 
152,000 

3.4 million 
769,000 

6.5 million 
314,000 

(12) 

Derivative Financial Instruments 

We  enter  into  interest  rate  swaps  to  manage  the  variability  of  our  interest  rate  exposure,  thus 
fixing  a  portion  of  our  interest  expense  in  a  rising  or  falling  rate  environment.  We  do  not  enter  into 
derivative instruments for any purpose other than to manage interest rate exposure of the 1-month LIBOR 
benchmark. That is, we do not engage in interest rate speculation using derivative instruments.  

Typically, we designate all interest rate swaps as cash flow hedges and, accordingly, we record 
the change in fair value of these interest rate swaps in other comprehensive income (loss) rather than net 
income (loss) until the underlying hedged transaction affects net income. If a swap is no longer accounted 
for  as  a  cash  flow  hedge  and  the  forecasted  transaction  remains  probable  or  reasonably  possible  of 
occurring, the gain or loss recorded in accumulated other comprehensive income (loss) is recognized in 
income as the forecasted transaction occurs. If the forecasted transaction is not probable of occurring, the 
gain  or  loss  recorded  in  accumulated  other  comprehensive  income  (loss)  is  recognized  in  income 
immediately.  

At December 31, 2009 and 2008, the net fair value of all of our agreements totaled a loss of $6.9 
million  and  $10.8  million,  respectively,  which  was  recorded  on  our  balance  sheet  as  a  component  of 
accrued  liabilities  and  other  long-term  liabilities.  The  estimated  amount  expected  to  be  reclassified  into 
earnings within the next twelve months was $2.7 million at December 31, 2009. 

As of December 31, 2009, we had outstanding the following interest rate swaps with U.S. Bank 

Dealer Commercial Services: 

•  effective June 16, 2006 – a ten year, $25 million interest rate swap at a fixed rate of 5.587% 

per annum, variable rate adjusted on the 1st and 16th of each month;  

•  effective  January  26,  2008  –  a  five-year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 

4.495% per annum, variable rate adjusted on the 26th of each month; 

•  effective May 1, 2008 – a five year, $25 million interest rate swap at a fixed rate of 3.495% 

per annum, variable rate adjusted on the 1st and 16th of each month; and 

•  effective May 1, 2008 – a five year, $25 million interest rate swap at a fixed rate of 3.495% 

per annum, variable rate adjusted on the 1st and 16th of each month. 

We receive interest on all of the interest rate swaps at the one-month LIBOR rate. The one-month 

LIBOR rate at December 31, 2009 was 0.23% per annum, as reported in the Wall Street Journal. 

F-30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At December 31, 2009, the fair value of our derivative instruments was included in our balance 

sheet as follows: 

Balance Sheet Information 
(in thousands) 

Derivatives Designated as 
Hedging Instruments 
Interest Rate Swap Contracts 

Fair Value of Asset Derivatives 

Location in 
Balance Sheet 

December 31, 
2009 

Fair Value of Liability Derivatives 
Location in 
Balance Sheet 

December 31, 
2009 

Prepaid expenses 
and other 
Other non-current 
assets 

$

  $

- 

- 

- 

Accrued 
liabilities 

  Other long-term 

liabilities 

$ 

1,668 

  $ 

5,212 

6,880 

In the fourth quarter of 2008, as inventory levels fell and future levels of floorplan debt were expected 
to decrease, we discontinued one cash flow hedge. Additionally, we de-designated and re-designated certain 
other swaps. As a result of these adjustments, a net loss balance of approximately $1.2 million remained as a 
component of accumulated other comprehensive income (loss) to  be recognized over the remaining life of 
the swaps.  

In 2009, we determined that the original forecasted transactions for certain of the de-designated cash 
flow  hedges  became  probable  of  not  occurring.  Therefore,  we  reclassified  into  earnings  a  gain  of 
approximately  $0.5  million  as  a  reduction  of  flooring  interest  expense  at  that  time.  Additionally,  we  de-
designated  and  re-designated  all  of  our  outstanding  interest  rate  swaps  when  significant  changes  in  our 
underlying  floorplan  debt  occurred  with  the  Chrysler  and  GM  restructuring.  This  de-designation  and  re-
designation did not have an impact on earnings at the time, but may increase ineffectiveness in the future.  

The effect of derivative instruments on our consolidated statements of operations for the year ended 

December 31, 2009 was as follows (in thousands):  

Location of 
Gain/(Loss) 
Reclassified 
from 
Accumulated 
OCI into 
Income 
(Effective 
Portion) 

Amount of 
Gain/(Loss) 
Reclassified 
from 
Accumulated 
OCI into Income 
(Effective 
Portion)  

Amount of 
Gain/(Loss) 
Recognized 
in OCI 
(Effective 
Portion) 

Location of 
Gain/(Loss) 
Recognized in 
Income on 
Derivative 
(Ineffective 
Portion and 
Amount 
Excluded from 
Effectiveness 
Testing) 

Amount of 
Gain/(Loss) 
Recognized in 
Income on 
Derivative 
(Ineffective 
Portion and 
Amount 
Excluded from 
Effectiveness 
Testing) 

Derivatives in Cash 
Flow Hedging 
Relationships 
Year Ended  
December 31, 2009 

Interest Rate Swap 

Contracts 

$ 

(649) 

Floorplan  
Interest 
expense 

$

(3,786) 

Floorplan  
Interest 
expense 

$ 

420 

Location of 
Gain/(Loss) 
Recognized in Income 
on Derivative 

Amount of 
Gain/(Loss) 
Recognized in 
Income on 
Derivative 

Floorplan  
interest 
expense 

$

(6) 

Derivatives Not Designated 
as Hedging Instruments  

Year Ended  
December 31, 2009 

Interest Rate Swap Contracts 

See also Note 13. 

F-31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(13) 

 Fair Value Measurements 

We adopted the provisions of Fair Value Measurements for our financial assets and liabilities on 
January 1, 2008. Effective January 1, 2009, we adopted the provisions of Fair Value Measurements for 
non-financial  assets  and  liabilities  that  are  not  recognized  or  disclosed  at  fair  value  in  the  financial 
statements on a recurring basis. The adoption of these provisions did not have a material effect on our 
financial  position,  results of  operations  or  cash  flows.  These  provisions  apply  to  the  valuation  of  assets 
and liabilities including (but not limited to) the valuation of our franchise rights when assessing franchise 
impairments,  the  valuation  of  property  and  equipment  when  assessing  long-lived  asset  impairment,  the 
valuation of assets acquired and liabilities assumed in business combinations and the valuation of assets 
and liabilities held for sale. 

Effective  June  30,  2009,  we  adopted  the  provisions  of  Fair  Value  Measurements  when 
Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly 
Decreased  and  Identifying  Transactions  That  Are  Not  Orderly.  These  provisions  provide  additional 
guidance for estimating fair value and emphasizes that, even if there has been a significant decrease in 
the volume and level of activity for the asset or liability and regardless of the valuation techniques used, 
the fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly 
transaction  (that  is,  not  a  forced  liquidation  or  distressed  sale)  between  market  participants  at  the 
measurement  date  under  current  market  conditions.  Additionally,  the  guidance  requires  disclosure  in 
interim and annual periods regarding the inputs and valuation techniques used to measure fair value and 
a discussion of changes in valuation techniques and related inputs, if any, during the period. We are also 
required  to  define  major  categories  for  equity  and  debt  securities.    Disclosures  related  to  this  guidance 
are included below. 

Factors  used  in  determining  the  fair  value  of our  financial  assets  and  liabilities  are summarized 

into three broad categories: 

• 
• 

• 

Level 1 – quoted prices in active markets for identical securities; 
Level  2  –  other  significant  observable  inputs,  including  quoted  prices  for  similar  securities, 
interest rates, prepayment speeds, credit risk, etc.; and 
Level 3 – significant unobservable inputs, including our own assumptions in determining fair 
value. 

The inputs or methodology used for valuing financial assets and liabilities are not necessarily an 

indication of the risk associated with investing in them. 

We  use  the  income  approach  to  determine  the  fair  value  of  our  interest  rate  swaps  using 
observable  Level  2  market  expectations  at  measurement  date  and  standard  valuation  techniques  to 
convert future amounts to a single present amount (discounted) assuming that participants are motivated, 
but  not  compelled  to  transact.  Level  2  inputs  for  the  swap  valuations  are  limited  to  quoted  prices  for 
similar assets or liabilities in active markets (specifically futures contracts on LIBOR for the first two years) 
and inputs other than quoted prices that are observable for the asset or liability (specifically LIBOR cash 
and swap rates and credit risk at commonly quoted intervals). Mid-market pricing is used as a practical 
expedient for fair value measurements. Key inputs, including the cash rates for very short term, futures 
rates for up to two years and LIBOR swap rates beyond the derivative maturity are used to predict future 
reset rates to discount those future cash flows to present value at measurement date. Inputs are collected 
from Bloomberg on the last market day of the period. The same rates are used to determine the rate used 
to discount the future cash flows. The valuation of the interest rate swaps also takes into consideration 
our own, as well as the counterparty’s, risk of non-performance under the contract. 

F-32 

 
 
 
 
 
 
 
 
We estimate the fair value of our assets held for sale and liabilities related to assets held for sale 
based  on  a  “market”  valuation  approach,  which  uses  prices  and  other  relevant  information  generated 
primarily by recent market transactions involving similar or comparable assets or liabilities, as well as our 
historical  experience  in  divestitures,  acquisitions  and  real  estate  transactions.  When  available,  we  use 
inputs from independent valuation experts, such as brokers and real estate appraisers, to corroborate our 
internal estimates. As these valuations contain unobservable inputs, we classified the assets held for sale 
and liabilities related to assets held for sale as Level 3. 

In the fourth quarter of 2009, we reclassified franchise value previously classified as held for sale 
to held and used. Under U.S. generally accepted accounting standards, the franchise value was valued 
and recorded at the lower of carrying value or current fair value. We estimate the fair value of franchise 
value based on an income valuation approach using a discounted cash flow (“DCF”) model.  Estimated 
future cash flows derived from our internally-developed forecast for each franchise are used as inputs in 
the  valuation.  We  have  determined  that  not  all  cash  flows  of  the  franchise  are  related  to  the  franchise 
brand and therefore attributable to the determination of franchise value. The discount rate used to present 
value  the  projected  cash  flows  is  refined  to  account  for  franchise-specific  risk  premiums  based  on  the 
financial performance of each franchise. We grouped our locations into five pools, based on the ranked 
contribution  of  earnings  before  income,  taxes,  depreciation  and  amortization  to  revenue,  to  assess  the 
relative risk of each franchise to the entity as a whole and increased the risk premium component of the 
discount rate for underperforming stores while decreasing the risk premium for more profitable locations.  
In addition, when available, we use valuation inputs from independent valuation experts, such as brokers, 
to  corroborate  our  internal  estimates.  Brokers’  inputs  are  typically  developed  using  marketplace  data 
related  to  current  actual  transactions  involving  similar  franchises.  As  these  valuations  contain 
unobservable inputs, we classified the franchise value as Level 3. 

Also in the fourth quarter of 2009, long-lived assets including real estate property and equipment 
previously classified as held for sale were reclassified to held and used at the lower of their depreciated 
carrying value, assuming depreciation had not ceased while classified in held for sale, or their current fair 
value.  Based on this evaluation, certain long-lived assets were measured at their fair value at the time of 
reclassification.  We estimate the fair value of long-lived assets based on a “market” valuation approach.  
We use prices and other relevant information generated primarily by recent market transactions involving 
similar or comparable assets or liabilities, as well as our historical experience in divestitures, acquisitions 
and  real  estate  transactions.    Additionally,  we  may  use  a  cost  valuation  approach  to  value  long-lived 
assets when a market valuation approach is unavailable.  Under this approach we determine the cost to 
replace  the  service  capacity  of  an  asset  adjusted  for  physical  and  economic  obsolescence.    When 
available, we use valuation inputs from independent valuation experts, such as real estate appraisers and 
brokers,  to  corroborate  our  estimates  of  fair  value.  Real  estate  appraisers  and  brokers’  valuations  are 
typically  developed  using  one  or  more  valuation  techniques  including  market,  income  and  replacement 
cost approaches. As these valuations contain unobservable inputs, we classified the long-lived assets as 
Level 3. 

There were no changes to our valuation techniques during the year ended December 31, 2009. 

The following table summarizes our assets and liabilities measured at fair value (in thousands): 

Interest rate swap liabilities 
Assets held for sale 
Liabilities related to assets held for sale 
Franchise value 
Long-lived assets 

December 31, 2009

$

Fair Value

6,880 
11,693 
5,050 
1,691 
52,419 

Input Level 
Level 2 
Level 3 
Level 3 
Level 3 
Level 3 

F-33 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table indicates valuation adjustments recorded in 2009 on our assets and liabilities 

that are measured at fair value on a non-recurring basis (in thousands): 

Assets held for sales 
Franchise value 
Long-lived assets 

$

Gain 
(Loss) 

(1,213) 
(250) 
(8,726) 

At December 31, 2009, we had $162.4 million of long-term fixed interest rate debt recorded and 
outstanding with maturity dates of between April 2010 and October 2029. We calculate the estimated fair 
value of our fixed rate debt using a discounted cash flow methodology. Using estimated current interest 
rates  based  on  a  similar  risk  profile  and  duration,  the  fixed  cash  flows  are  discounted  and  summed  to 
compute the fair value of the debt. Based on this analysis, we have determined that the fair value of this 
long-term fixed interest rate debt was approximately $166.8 million at December 31, 2009. We believe the 
carrying value of our variable rate debt approximates fair value. 

(14) 

Income Taxes 

Income tax expense (benefit) from continuing operations was as follows (in thousands): 

Year Ended December 31, 
Current: 
   Federal 
   State 

Deferred: 
   Federal 
   State 

          Total 

2009

(4,716) 
(75) 
(4,791) 

8,017 
1,413 
9,430 
4,639 

2008

2007 

$ 

$ 

8,311 
1,139 
9,450 

(103,549) 
(14,621) 
(118,170) 
(108,720) 

$ 

$ 

3,383 
561 
3,944 

9,771 
1,150 
10,921 
14,865 

$ 

$ 

At December 31, 2009, we had income taxes payable totaling $2.7 million and, at December 31, 

2008, we had income taxes receivable totaling $18.2 million.  

In 2009, 2008 and 2007, income tax benefits attributable to employee stock option transactions of 

$45,000, $368,000 and $283,000, respectively, were allocated to stockholders’ equity.   

Individually significant components of the deferred tax assets and liabilities are presented below 

(in thousands): 

December 31, 
Deferred tax assets: 
   Deferred revenue and cancellation reserves  

   Allowances and accruals 

   Goodwill 
       Total deferred tax assets 

Deferred tax liabilities: 
   Inventories 
   Interest on derivatives and convertible notes 
   Property and equipment, principally due to 

differences in depreciation 
   Prepaids and property taxes 
       Total deferred tax liabilities 
          Total 

2009

6,558 
9,418 
51,254 
67,230 

(5,393) 
2,615 

(22,782) 
(1,971) 
(27,531) 
39,699 

$ 

$ 

2008 

7,391 
7,822 
61,363 
76,576 

(4,693) 
(1,188) 

(22,234) 
(1,913) 
(30,028) 
46,548 

$ 

$ 

F-34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  ultimate  realization  of  deferred  tax  assets  is  dependent  upon  future  taxable  income  during 
the periods in which those temporary differences become deductible. We consider the scheduled reversal 
of deferred tax liabilities (including the impact of available carryback and carryforward periods), projected 
future taxable income and tax-planning strategies in making this assessment. Based on these factors, we 
believe  it  is  more  likely  than  not  that  we  will  realize  the  benefits  of  these  deductible  differences.  At 
December  31,  2009,  we  had  not  recorded  any  valuation  allowance  on  deferred  tax  assets.  However,  a 
valuation allowance could be recorded in the future if estimates of taxable income during the carryforward 
period are reduced. 

At  December  31,  2009,  we  had  a  number  of  state  tax  carryforward  amounts  totaling 

approximately $1.8 million, tax effected, with expiration dates through 2029. 

The reconciliation between amounts computed using the federal income tax rate of 35% and our 
income  tax  benefit  (expense)  from  continuing  operations  for  2009,  2008  and  2007  is  shown  in  the 
following tabulation (in thousands): 

Year Ended December 31,  
Computed “expected” tax (benefit) expense  
State taxes, net of federal income tax benefit 
Permanent  difference  related  to  impairment  of 

goodwill 

Other 
Income tax (benefit) expense  

2009

3,746 
322 

- 
571 
4,639 

2008 
(117,330) 
(10,079) 

18,939 
(250) 
(108,720) 

$

$

$ 

$ 

2007
12,822 
1,101 

- 
942 
14,865 

$ 

$ 

We  did  not  have  any  unrecognized  tax  benefits  at  December  31,  2009  or  2008.  No  interest  or 
penalties were included in our results of operations during 2009, 2008 or 2007, and we had no accrued 
interest or penalties at December 31, 2009 or 2008.  

Open tax years at December 31, 2009 included the following: 

Federal 
15 states 

2005-2008 
2004-2008 

(15) 

Discontinued Operations 

We perform an internal evaluation of our store performance, on a store-by-store basis, in the last 
month of each quarter. If a store does not meet certain return on investment criteria established by our 
management  team,  the  location  is  included  on  a  “watch  list”  and  is  considered  for  potential  disposition. 
Factors we consider in reaching the conclusion to dispose of a store include: (i) actual operating results of 
the store over a predetermined period of time subsequent to placing the store on the “watch list” including 
prospects  for  improved  financial  performance;  (ii)  extent  of  capital  improvements  and  commitments 
thereto  necessary  to  optimize  operational  efficiencies  and  marketability  of  the  associated  franchise;  (iii) 
outlook as to the economic prospects for the local market and viability of the franchise within that market; 
and (iv) geographic location and franchise mix of our portfolio.  

Once  we  have  reached  a  decision  to  dispose  of  a  store,  we  evaluate  the  following  criteria  as 

required by U.S generally accepted accounting standards: 

●  our management team, possessing the necessary authority, commits to a plan to sell the 

store; 
the store is available for immediate sale in its present condition; 

● 
●  an  active  program  to  locate  buyers  and  other  actions  that  are  required  to  sell  the  store 

are initiated; 

●  a market for the store exists and we believe its sale is likely.  We also expect to record 

the transfer of the store as a completed sale within one year; 

F-35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
●  active marketing of the store commences at a price that is reasonable in relation to the 

estimated fair market value; and 

●  our management team believes it is unlikely that changes will be made to the plan or will 

withdraw the plan to dispose of the store. 

If we determine the above criteria have been met, we classify the store assets to be disposed of, 

and liabilities directly associated with those assets, as held for sale in our consolidated balance sheet. 

We reclassify the store’s operations to discontinued operations in our consolidated statement of 
operations,  on  a  comparable  basis  for  all  periods  presented,  provided  we  do  not  expect  to  have  any 
significant continuing involvement in the store’s operations after its disposal. 

During the three-year period ended December 31, 2009, we experienced significant changes in 
our business dynamics along with other factors leading to a decision by our executive management team 
to dispose of a number of our stores.  The following summarizes the chronology of our store dispositions. 

As  of  January  1,  2007,  we  had  two  stores  held  for  sale.    During  2007,  our  management  team 
decided to dispose of three stores and one body shop.  In the third quarter of 2007, we disposed of two of 
those stores and the body shop.  As of December 31, 2007, three stores remained classified as held for 
sale. 

In the second quarter of 2008, as part of the restructuring plan announced on June 3, 2008, we 
performed an evaluation of our portfolio of stores. After this evaluation, 12 underperforming stores, mostly 
consisting of domestic  franchises,  were selected  for disposal.  We  also  elected  to  close  a  facility  at  that 
time.  

During the third quarter of 2008, 15 additional stores were identified for disposal, for a total of 31 
stores classified as held for sale. Given the significant number of stores classified as held for sale, and 
the fact that the sale of certain stores was not prompt, we considered additional factors prior to classifying 
the additional 15 stores as held for sale including: 

• 

the inherent difficulty in selling three of the worst-performing stores in our portfolio, and the 
fact that the other stores targeted for disposal in 2008 would be more desirable to potential 
buyers. For example, we closed on the sale of two locations in the third quarter of 2008 that 
were initially classified as held for sale in the second quarter of 2008; 

•  one of the locations classified as held for sale for a period exceeding one year had been sold 

• 

in the third quarter of 2008, and another location had been closed; 
three stores classified as held for sale in the second quarter of 2008 were under preliminary 
contract to be sold; and 

•  9  of  the  15  stores  classified  in  the  third  quarter  of  2008  had  been  sold  or  were  under 

preliminary contract to be sold. 

In  summary,  during  the  two  year  period  ended  December  31,  2008,  our  management  team 
identified 32 stores for disposal, sold 12 stores and closed 4 stores leaving 18 stores classified as held for 
sale at December 31, 2008.   

During 2009, we disposed of five stores and ceased operations at three stores that had been held 
for sale at December 31, 2008. We identified for disposal, and subsequently sold, an additional five stores 
during  2009.  As  a  result  of  the  Chrysler  and  GM  bankruptcies,  we  reclassified  four  additional  stores  to 
discontinued operations. Two of these locations were Chrysler franchises that ceased operations in July 
2009.  The  other  two  locations  were  GM  stores  that  GM  agreed  to  repurchase  through  a  signed 
commitment. 

F-36 

 
 
 
 
 
 
 
 
 
 
 
 
Adverse economic conditions have had a profound effect on the automotive industry during the 

three-year period ended December 31, 2009.  Some of the factors impacting the industry include: 

●  double-digit percentage declines in year-over-year automobile sales; 
●  unprecedented  operational  losses  by  the  Detroit  three  automakers,  culminating  in  Chrysler 

● 
● 

and GM filing for Chapter 11 bankruptcy protection; 
termination of over 2,000 franchise agreements by Chrysler and GM; and  
reductions  in  available  commercial  credit,  reducing  available  financing  and  requiring 
increased capital investment for potential dealership purchasers. 

Persistent  industry  challenges  have  accelerated  over  the  prior  three  years  and  continue  to 

hamper our ability to sell stores identified for disposition and classified as held for sale. 

 As  stores  remained  classified  as  held  for  sale  beyond  one  year,  we  continually  evaluated 
whether (i) we have taken all necessary actions to respond to the poor market conditions during the initial 
one year period; (ii) we are actively marketing the store at a price that is reasonable in view of the market 
conditions;  and  (iii)  we  continue  to  meet  all  of  the  criteria  discussed  above  to  continue  to  classify  the 
stores as held for sale.   

In  marketing  our  stores  for  sale,  we  enlist  the  services  of  brokers  who  specialize  in  dealership 
purchase and sale transactions.  We also utilize a network of contacts and dealers in the market areas to 
ensure parties are aware the stores are available for purchase.  Although not required, we also notify the 
respective  manufacturers  and  alert  them  to  direct  any  prospective  buyers  to  us.    Over  the  period  the 
stores are available for sale, we continually lower the price of the stores in an effort to attract a buyer. We 
also  consider  combining  less  desirable  stores  with  more  desirable  stores  to  facilitate  the  sale  of  both 
locations, including selling a store not classified as held for sale to affect the sale of a location targeted for 
disposal.  

Based on these factors, we believe our response demonstrates that we (i) took necessary actions 
to  respond  to  the  poor  market conditions;  (ii)  actively  marketed  the  store  at  a  reasonable  price  and  (iii) 
continued to meet the remaining criteria stipulated above. Therefore, our decision to continue to classify 
certain stores as held for sale beyond the one year period was appropriate. 

It is not uncommon for us to enter into preliminary asset sale agreements which do not close.  We 
consider  preliminary  asset  sale  agreements  a  validation  of  the  marketability  of  our  stores  held  for  sale.  
These  preliminary  asset  sale  agreements  sometimes  remain  active  for  a  period  exceeding  one  year.  
Some preliminary asset sale agreements we enter into do not result in a final sale.  These agreements 
terminate  for  a  variety  of  reasons,  including  prospective  buyers  being  unable  to  obtain  the  required 
floorplan or real estate financing. The termination of these agreements accelerated throughout 2009, and 
no new agreements were entered into in the second half of the year.  

In  the  fourth  quarter  of  2009,  our  management  team  re-evaluated  the  decision  to  continue  to 
classify  certain  stores  as  held  for  sale  in  light  of  the  then  current  market  conditions,  prospects  for 
economic  recovery,  improved  company-wide  and  individual  store  operating  performance,  and  overall 
capital needs.  Specific factors taken into consideration were as follows: 

•  a  lack  of  available  credit  continued  to  prove  challenging  to  prospective  purchasers  of  our 
stores.  One  of  the  primary  problems  was  the  lack  of  vehicle  inventory  floorplan  financing, 
which  is  a  basic  requirement  of  the  franchise  agreement.  Even  for  prospective  purchasers 
with  existing  floorplan  financing,  obtaining  mortgage  financing  on  dealership  real  estate  or 
committing to other significant capital investment proved exceedingly difficult. 

•  continued  economic  uncertainty,  including  increasing  unemployment,  resulting  in  low 
consumer  confidence  and  a  prolonged  reluctance  to  purchase  big  ticket  items  such  as 
automobiles.   

F-37 

 
 
 
 
 
 
 
 
 
 
• 

the dramatically decreased pool of potential purchasers further extended our store disposition 
time line.  The absence of qualified buyers reduced expected proceeds to levels significantly 
below the range of what we considered to be reasonable. 

• 

•  a  restructuring  of  store  operations  in  2008  and  accelerated  in  2009  aligned  our  costs  with 
current  industry  vehicle  sales  levels,  and  enhanced  our  liquidity  position.  This  restructuring 
improved  operational  performance  at  all  locations,  including  those  slated  for  divestiture. 
Improved  operating  performance  at  the  stores  held  for  sale,  even  on  a  constant  valuation 
multiple,  increased  expected  selling  prices,  which  proved  unobtainable  given  market 
conditions. 
the reorganization of Chrysler and GM resulted in the closure of four domestic stores that we 
had  not  selected  for  divestiture.  One  of  the  original  considerations  for  the  restructuring  we 
initiated  in  2008  involved  diversifying  our  portfolio  to  reduce  dependence  on  domestic 
manufacturers,  particularly  Chrysler  and  GM.  The  unexpected  closure  of  locations  not 
selected for disposition accelerated this portfolio diversification and made some divestitures 
less critical. 
throughout 2008 and 2009, we generated cash through asset sales, mortgage financing and 
operational  cash  flows.  In  2009,  we  retired  our  outstanding  convertible  notes  as  they 
matured.  Also,  in  late  2009,  we  completed  a  follow-on  equity  offering  raising  approximately 
$43  million.  We  extended  the  maturity  on  our  Credit  Facility  into  late  2010.  These  actions 
reduced the immediate need for liquidity to ensure our ongoing operations and eliminated the 
need to dispose of assets to raise cash. 

• 

Based  on  these  factors,  in  the  fourth  quarter  of  2009,  circumstances  previously  considered 
unlikely  were  deemed  to  have  occurred,  and  our  management  team  concluded  that  we  no  longer  were 
committed to sell certain stores. Therefore, we no longer met the criteria necessary to continue to classify 
the  stores  as  held  for  sale.  Assets  and  related  liabilities  associated  with  10  stores  were  subsequently 
reclassified  out  of  assets  held  for  sale.  Their  associated  results  of  operations  were  retrospectively 
reclassified from discontinued operations to continuing operations for all periods presented. 

Certain locations we had closed in 2008 and 2009 continued to have assets, primarily real estate, 
classified as held for sale. Throughout 2009, the commercial real estate market continued to deteriorate 
as  more  properties  became  available  and  asking  prices  declined.  Particularly  in  the  automotive  retail 
industry, with the closure of almost 2,000 GM and Chrysler stores, as well as the wind down of Pontiac, 
Saturn  and  Hummer,  numerous  vacant  dealerships  are  on  the  market.  Given  the  slow  recovery 
forecasted for automotive dealers in 2010 and beyond, these properties have become more difficult to sell 
on a timely basis. These challenging conditions accelerated midway through 2009 during the bankruptcy 
filings of GM and Chrysler. In addition, available commercial credit became tighter in 2009.  

Therefore, by the middle of the fourth quarter of 2009, we began to consider a significant increase 
in  the  expected  time  required  to  sell  these  properties,  and  realized  it  could  take  a  prolonged  period  for 
market demand to return to a point of converting these locations to operational automotive retail outlets. 
After considering these facts, we reclassified seven properties where operations had ceased to held and 
used in the fourth quarter of 2009, as we did not believe all the criteria for a classification as held for sale 
were met. 

In connection with the reclassification, we valued the assets of the 10 operating stores and seven 
properties  at  the  lower  of  (i)  carrying  amount  before  classification  as  held  for  sale,  adjusted  for  any 
depreciation or amortization expense that would have been recognized had the store been continuously 
classified  as  held  and  used;  and  (ii)  fair  value  at  the  date  of  reclassification.    As  a  result,  in  the  fourth 
quarter,  we  recorded  impairment  charges  totaling  $2.9  million  related  to  certain  real  estate  holdings. 
Where fair value exceeded adjusted carrying amount, we recorded depreciation expense of $2.2 million. 
We also reversed certain costs to sell that had been recorded in prior periods totaling $2.3 million. 

F-38 

 
 
 
 
 
 
 
As of December 31, 2009 and 2008, we had 2 stores and 18 stores, respectively, classified as 

held for sale. Assets held for sale included the following (in thousands): 

December 31,  
Inventories 
Property, plant and equipment 
Intangible assets 

2009

8,098  $
3,572 
23 
11,693  $

2008
65,584 
93,871 
1,968 
161,423 

$

$

Liabilities related to assets held for sale included the following (in thousands): 

December 31,  
Floorplan notes payable 
Real estate debt 

2009

2,888  $
2,162 
5,050  $

2008
56,358 
51,814 
108,172 

$

$

Assets and liabilities held for sale are valued at the lower of cost or fair value less costs to sell. 

Estimates of fair value are based on the proceeds we expect to realize on the sale of the disposal groups.    
Inventory losses primarily related to prior model year new vehicles that had carrying values in excess of 
estimated proceeds to be generated through wholesale distribution. 

Impairments previously reported as a component of discontinued operations for 2009, 2008 and 
2007  of  $7.0  million,  $41.6  million  and  $1.2  million,  respectively,  have  been  reclassified  to  continuing 
operations. These impairment charges related to intangible assets, long-lived assets and estimated costs 
to sell as follows (in thousands):  

Intangible assets 
Long-lived assets 
Estimated costs to sell 

$ 

$ 

2009

250  $

Year Ended December 31,
2008
30,316 $
8,810  
2,470  
41,596 $

9,054 
(2,328)
6,976  $

2007
1,190
-
25
1,215

Certain financial information related to discontinued operations was as follows (in thousands): 

Year Ended December 31, 
Revenue 
Income (loss) from discontinued operations 
Net gain (loss) on disposal activities 

Income tax benefit (expense) 
Income (loss) from discontinued operations, net of income 

taxes 

Goodwill and other intangible assets disposed of 
Cash generated from disposal activities 

2009
127,995  $
(5,309) $
9,870 
4,561 
(1,474)

2008 

509,533  $ 
(10,762)  $ 
(30,297) 
(41,059) 
14,980 

2007
746,754 
5,705 
(4,708)
997 
(1,218)

3,087 
$
1,037  $
27,697  $

(26,079) 
$ 
19,117  $ 
44,085  $ 

(221)
8,722 
16,495 

$
$

$
$
$

The gain (loss) on disposal activities included the following impairment charges (in thousands):  

Year Ended December 31, 
Goodwill and other intangible assets 
Property, plant and equipment 
Inventory 
Other 

2009
12,146 
(2,012) 
1,212 
(1,476) 
9,870 

$

$

2008 
(12,610) 
(14,389) 
(2,435) 
(863) 
(30,297) 

$

$

$

$

2007
(4,362) 
(211) 
(126) 
(9)
(4,708)

F-39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interest  expense  is  allocated  to  stores  classified  as  discontinued  operations  for  actual  flooring 
interest expense directly related to the new vehicles in the store. Interest expense related to our working 
capital,  acquisition  and  used  vehicle  credit  facility  is  allocated  based  on  the  amount  of  assets  pledged 
towards the total borrowing base.  

As  additional  market  information  becomes  available  and  negotiations  with  prospective  buyers 
continue,  estimated  fair  market  values  may  change  for  the  assets  and  liabilities  held  for  sale.  These 
changes may require the recognition of additional losses in future periods.  

(16) 

Recent Accounting Pronouncements 

U.S.  generally  accepted  accounting  standards  will  require  new  disclosures  about  recurring  or 
nonrecurring fair value measurements including significant transfers into or out of Level 1 and Level 2 fair 
value classifications. It also will require information on purchases, sales, issuances and settlements on a 
gross basis in the reconciliation of Level 3 fair value assets and liabilities. These disclosures are required 
for  fiscal  years  beginning  on  or  after  December  15,  2009.  This  will  also  clarify  existing  fair  value 
measurement  disclosure  guidance  about  the  level  of  disaggregation,  inputs  and  valuation  techniques, 
which are required to be implemented in fiscal years beginning on or after December 15, 2010. Since the 
requirements  only  relate  to  disclosure,  the  adoption  of  the  guidance  will  not  have  any  effect  on  our 
financial position, results of operations or cash flows. 

(17) 

Purchase Option 

On  December  31,  2009,  we  entered  into  an  option  agreement  with  our  Vice  Chairman,  Dick 
Heimann, who is a related party. Under the terms of the option agreement, Mr. Heimann may purchase 
our  Volkswagen  and  Nissan  franchises  in  Medford,  Oregon,  and  acquire  their  operations,  including 
inventories and equipment, at valuations set forth in our standard form of agreement, which we believe 
approximate  fair  value  at  the  time  of  exercise.  Any  purchased  real  estate  will  be  priced  at  the  then  fair 
market value. Existing leases, if any, will be assumed at the time of exercise of the option. The purchase 
price for the intangible assets (manufacturers’ franchise rights) is set at zero in the agreement. The option 
can be exercised by Mr. Heimann at any time prior to December 31, 2012. No consideration was received 
in exchange for this option. 

Based on the current performance of the franchises, as well as valuation inputs from independent 
third parties, we determined that the option has insignificant value at inception. We will continue to assess 
the  value  of  the  option  prospectively  over  the  term  of  the  option,  and,  to  the  extent  that  its  value 
increases, we will record an expense and an associated liability in that period. 

(18) 

Subsequent Events 

In January 2010, we executed the eighth amendment to our Credit Facility, which increased the 
amount allowable for letters of credit to $2.0 million. In February 2010, we executed the ninth amendment 
to our Credit Facility, which altered the definition of vehicle equity in the agreement to allow more vehicles 
to be included in the borrowing base calculation. 

F-40 

 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE INFORMATION 

Annual Meeting 

The  Company’s  Annual  Meeting  of  Shareholders  will  be  held  at  8:30  A.M.,  Wednesday,  April  28, 
2010  at  Lithia  Motors’  Headquarters,  360  East  Jackson,  Apple  Street  Conference  Room,  Medford, 
Oregon 97501.  Notice and Access of the meeting and proxy statement materials are being sent to all 
shareholders.  The Company’s Annual Report on Form 10-K for the year ended December 31, 2009, 
includes all information as filed with the Securities and Exchange Commission, except exhibits. 

Shareholder Communications 

The Company welcomes your comments about its operations or any aspect of its business.  Please 
contact our Investor Relations Group at 1-541-776-6591. 

Description of Business: 

Automobile sales and service 

Corporate Headquarters: 

360 East Jackson Street, Medford, Oregon 97501 

Trading Information 
(As of March 3, 2010): 

(NYSE - LAD) 
25,875,237 shares issued and outstanding 
Class A 
Class B 

22,113,006 
3,762,231 

Auditors: 

KPMG LLP, Portland, Oregon 

Legal Counsel: 

Roberts Kaplan LLP, Portland, Oregon 

Transfer Agent: 

Executive Officers: 

Computershare Trust Company 
350 Indiana St., Suite 800 
Golden, Colorado 80401 

Sidney B. DeBoer, Chairman and Chief Executive Officer 
M.L. Dick Heimann, Vice-Chairman 
Bryan DeBoer, President and Chief Operating Officer 
R. Bradford Gray, Executive Vice President 
Jeffrey B. DeBoer, Senior Vice President and Chief  

Financial Officer  

Lithia Board of Directors: 

Sidney B. DeBoer 
Bryan B. DeBoer 
Thomas R. Becker 
Susan O. Cain 
William L. Glick