Quarterlytics / Consumer Cyclical / Auto - Dealerships / Lithia Motors

Lithia Motors

lad · NYSE Consumer Cyclical
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Ticker lad
Exchange NYSE
Sector Consumer Cyclical
Industry Auto - Dealerships
Employees 5001-10,000
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FY2010 Annual Report · Lithia Motors
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Lithia Motors, Inc. 
2010 10K 

Year Ending December 31, 2010 

LAD 
Listed 
NYSE 

 
 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D. C.  20549 
FORM 10-K 
___________________ 

[X] 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  

SECURITIES EXCHANGE ACT OF 1934  
For the Fiscal Year Ended: December 31, 2010 
OR 

   [  ] 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  

SECURITIES EXCHANGE ACT OF 1934 

Commission File Number: 001-14733 

LITHIA MOTORS, INC.  
(Exact name of registrant as specified in its charter) 

(State or other jurisdiction of incorporation or organization) 

Oregon 

93-0572810 
(I.R.S. Employer Identification No.) 

360 E. Jackson Street, Medford, Oregon   
(Address of principal executive offices) 

97501 
(Zip Code) 

541-776-6899  
(Registrant’s telephone number including area code) 
Securities registered pursuant to Section 12(b) of the Act:  

Title of each class 
Class A common stock, without par value 

Name of each exchange on which registered 
New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act: None 
 (Title of Class) 
__________ _________ 
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act: Yes [ ] No [X]  

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act:  [  ]   

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  Registrant  was  required  to  file  such 
reports), and (2) has been subject to such filing requirements for the past 90 days: Yes [X]    No [  ] 

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during 
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [  ]    No [  ] 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not 
be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III 
of this Form 10-K, or any amendment to this Form 10-K.   [X] 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller 
reporting company. See definition of “accelerated filer,” “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the 
Exchange  Act.  Large  accelerated  filer  [    ]      Accelerated  filer  [X]      Non-accelerated  filer  [    ]  (Do  not  check  if  a  smaller  reporting 
company) Smaller reporting company [  ] 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes [   ]  No [ X ] 

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant was approximately 
$137,435,000  computed  by  reference  to  the  last  sales  price  ($6.18)  as  reported  by  the  New  York  Stock  Exchange  for  the 
Registrant’s Class A common stock, as of the last business day of the Registrant’s most recently completed second fiscal quarter 
(June 30, 2010). 

The  number  of  shares  outstanding  of  the  Registrant’s  common  stock  as  of  March  7,  2011  was:  Class  A:  22,571,272  shares  and 
Class B: 3,762,231 shares. 

Documents Incorporated by Reference 
The Registrant has incorporated into Part III of Form 10-K, by reference, portions of its Proxy Statement for its 2011 Annual Meeting 
of Shareholders.  

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LITHIA MOTORS, INC. 
2010 FORM 10-K ANNUAL REPORT 
TABLE OF CONTENTS 

PART I 

Page 

Item 1. 

Business 

Item 1A. 

Risk Factors 

Item 1B. 

Unresolved Staff Comments 

Item 2. 

Properties 

Item 3. 

Legal Proceedings 

Item 4. 

Reserved 

PART II 

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities 

Item 6. 

Selected Financial Data 

Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Item 7A. 

Quantitative and Qualitative Disclosures About Market Risk 

Item 8. 

Financial Statements and Supplementary Data 

Item 9. 

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 

Item 9A. 

Controls and Procedures 

Item 9B. 

Other Information 

Item 10. 

Directors, Executive Officers and Corporate Governance 

Item 11. 

Executive Compensation 

PART III 

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters 

Item 13. 

Certain Relationships and Related Transactions, and Director Independence 

Item 14. 

Principal Accountant Fees and Services 

PART IV 

Item 15. 

Exhibits and Financial Statement Schedules  

Signatures 

1 

2 

11 

25 

25 

25 

25 

26 

28 

29 

51 

53 

53 

53 

54 

55 

55 

55 

55 

56 

56 

60 

 
 
  
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
 
Item 1.  Business 

PART I 

Forward Looking Statements 
Certain statements under the sections entitled “Risk Factors,” “Management’s Discussion and Analysis of 
Financial  Condition  and  Results  of  Operations”  and  “Business”  and  elsewhere  in  this  Form  10-K 
constitute  forward-looking  statements.  Generally,  you  can  identify  forward-looking  statements  by  terms 
such  as  “may,”  “will,”  “should,”  “expect,”  “plan,”  “intend,”  “forecast,”  “anticipate,”  “believe,”  “estimate,” 
“predict,” “potential,” and “continue” or the negative of these terms or other comparable terminology. The 
forward-looking statements contained in this Form 10-K involve known and unknown risks, uncertainties 
and  situations  that  may  cause  our  actual  results,  level  of  activity,  performance  or  achievements  to  be 
materially different from any future results, levels of activity, performance or achievements expressed or 
implied by these statements. Some of the important factors that could cause actual results to differ from 
our expectations are discussed in Item 1A. to this Form 10-K. 

While  we  believe  that  the  expectations  reflected  in  the  forward-looking  statements  are  reasonable,  we 
cannot  guarantee  future  results,  levels  of  activity,  performance  or  achievements.  You  should  not  place 
undue reliance on these forward-looking statements. 

Overview 
We are a leading operator of automotive franchises and a retailer of new and used vehicles and services. 
As  of  March  7,  2011,  we  offered  26(1)  brands  of  new  vehicles  and  all  brands  of  used  vehicles  in  82(2) 
stores  in  the  United  States  and  online  at  Lithia.com.  We  sell  new  and  used  cars  and  light  trucks, 
replacement parts; provide vehicle maintenance, warranty, paint and repair services and arrange related 
financing, service contracts, protection products and credit insurance.  

Our  dealerships  are  primarily  located  in  mid-size  regional  markets  throughout  the  Western  and 
Midwestern  regions  of  the  United  States.  The  majority  of  our  franchises  are  in  “single-point”  locations, 
enabling brand exclusivity with no other dealership with the same franchise in the market.  

The following tables set forth information about our stores that were part of operations as of December 
31, 2010:  

State 
Texas .............................
Oregon...........................
California........................
Washington....................
Alaska ............................
Montana……………….. 
Iowa ...............................
Idaho..............................
Nevada ..........................
North Dakota..................
Colorado ........................
New Mexico ...................
     Total..........................

Number of 
Stores 
14 
16 
11 
7 
7 
7 
7 
6 
4 
3 
1 
  1  
84 

Percent of 
2010 Revenue 

25% 
15 
11 
10 
10 
8 
7 
6 
4 
2 
1 
   1 
100% 

(1)Added a Fiat franchise in March 2011. 
(2)Operations were ceased at one store in Idaho in January 2011 and one store in Oregon in March 2011. 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Business Strategy and Operations 
Our mission is to be the preferred provider of cars and trucks and related services in North America. We 
strive for diversification in our products and services, brands and geographic locations to insulate us from 
market  risk  and  to  maintain  profitability.  We  have  developed  a  centralized  support  structure  to  reduce 
store level administrative functions. This allows store personnel to focus on providing a positive customer 
experience.  With  our  management  information  systems,  our  emphasis  on  standardized  operating 
practices  and  administrative  functions  performed  centrally  in  Medford,  Oregon,  we  seek  to  gain 
economies of scale from our dealership network.  

To  reduce  our  dependence  on  any  one  manufacturer  and  our  susceptibility  to  changing  consumer 
preferences,  we  offer  a  variety  of  luxury,  import  and  domestic  new  vehicle  brands  and  models. 
Encompassing economy and luxury cars, sports utility vehicles, crossovers, minivans and light trucks, we 
believe  our  brand  mix  is  well-suited  to  what  people  want  in  the  markets  we  serve.  For  example,  in  the 
rural, agricultural markets, as opposed to metropolitan markets, we believe more consumers prefer trucks 
or SUVs, and a larger percentage of customers choose domestic vehicles.  

We  have  centralized  many  administrative  functions  to  streamline  store  level  operations.  Accounts 
payable, accounts receivable, credit and collections, accounting and taxes, information technology, legal, 
human  resources,  human  development,  treasury,  cash  management,  advertising  and  marketing  are  all 
centralized at our corporate headquarters. The reduction of administrative functions at our stores allows 
our local managers to focus on customer-facing opportunities to generate increased revenues and gross 
profit.  Our  operations  are  supported  by  our  dedicated  training  and  personnel  development  program, 
which shares best practices across our dealership network and seeks to develop our store management 
talent. 

Operations are structured to promote an entrepreneurial environment at the dealership level. Each store’s 
general manager, with assistance from regional and corporate management, is ultimately responsible for 
dealership operations, personnel, store culture and financial performance.   

During 2010, we focused on the following key areas to achieve our mission: 

increasing revenues in all business lines; 
 
capturing a greater percentage of overall new vehicle sales in our local markets; 
 
selling lower-priced used vehicles to reach additional customers; 
 
reducing exposure to Chrysler through risk management and acquisition of other franchises; 
 
 
reducing the amount of non-operating assets by divesting closed facilities and vacant land; 
  utilizing prudent cash management, including investing capital to produce accretive returns; and 
reducing our exposure to pending debt maturities by renewing and extending debt instruments. 
 

We  believe  our  cost  structure  is  aligned  with  current  industry  sales  levels.  Through  initiatives  started  in 
the second quarter of 2008, we have successfully established a cost structure which can be leveraged as 
vehicle sales levels improve. Our selling, general  and administrative expense as a percentage of gross 
profit  has  improved  to  78.8%  in  2010  compared  to  86.2%  in  2008.  In  periods  of  higher  revenue,  for 
example  the  third  quarter  of  2010,  our  selling,  general  and  administrative  expense  as  a  percentage  of 
gross profit was as low as 73.8%. We believe we are well positioned to improve our selling, general and 
administrative expense leverage as vehicle sales levels continue to improve. 

We continuously evaluate our portfolio of franchises, divesting stores that are not expected to meet our 
financial return requirements while selectively acquiring attractive stores in our target markets.  In the past 
three years, we generated $72.7 million in cash by divesting stores that did not meet our financial return 
expectations. Additionally, in 2010, we spent $23.7 million in cash on acquisitions which increase revenue 
and diversify our portfolio. 

3 

 
 
 
 
 
 
 
 
New Vehicles 
In  2010,  we  sold  33,701  new  vehicles,  generating  22.9%  of  our  gross  profit  for  the  year.  New  vehicle 
sales also have the potential to create incremental profit opportunities through manufacturer incentives, 
resale  of  trade-in  vehicles,  sale  of  third-party  financing,  vehicle  service  and  insurance  contracts,  and 
future service and repair work. 

In  2010,  we  represented  25  domestic  and  imported  brands  ranging  from  economy  to  luxury  cars,  sport 
utility vehicles, crossovers, minivans and light trucks. 

Manufacturer 
Chrysler, Jeep, Dodge ....................................  
GMC, Chevrolet, Cadillac, Buick .....................  
Toyota, Scion ..................................................  
BMW ...............................................................  
Honda, Acura ..................................................  
Ford, Lincoln ...................................................  
Subaru ............................................................  
Hyundai ...........................................................  
Volkswagen, Audi............................................  
Nissan .............................................................  
Mercedes ........................................................  
Kia...................................................................  
Porsche ........................................................... 
Mazda .............................................................  
Suzuki .............................................................  
Saab................................................................  
     Total ...........................................................  

* Less than 0.1% 

Percent of 
 2010 Total 
Revenue 
15.0% 
8.7 
5.9 
4.5 
3.5 
3.0 
2.2 
2.0 
1.6 
1.3 
1.1 
0.7 
0.4 
0.2 
* 
*  

50.1% 

Percent of 
2010 New 
Vehicle 
Revenue 
29.9% 
17.3 
11.8 
9.0 
7.0 
6.0 
4.4 
4.0 
3.2 
2.7 
2.2 
1.5 
0.7 
0.3 
* 
*  

100.0% 

Percent of 
2010 New 
Vehicle Gross 
Profit 
30.6% 
18.0 
11.5 
7.5 
7.5 
4.9 
3.7 
5.5 
3.2 
2.9 
2.1 
1.4 
0.9 
0.3 
* 
* 

100.0% 

We purchase our new car inventory directly from manufacturers, who generally allocate new vehicles to 
stores based on availability, monthly sales and market area. Accordingly, we rely on the manufacturers to 
provide  us  with  vehicles  that  meet  consumer  demand  at  suitable  locations,  with  appropriate  quantities 
and prices. However, high demand vehicles are often in short supply. We exchange vehicles with other 
automotive  retailers  and  between  our  own  stores  to  accommodate  customer  demand  and  to  balance 
inventory. 

Used Vehicles 
At each new vehicle store, we also sell used vehicles. We have certain stores that sell only used vehicles. 
In 2010, retail used vehicle sales generated 21.5% of our gross profit. 

Our used vehicle operations give us an opportunity to: 

  generate sales to customers financially unable or unwilling to purchase a new vehicle; 
increase new and used vehicle sales by aggressively pursuing customer trade-ins; and 
 
increase finance and insurance revenues and service and parts sales. 
 

Our  longer-term  strategy  is  to  maintain  a  ratio  of  one  retail  used  vehicle  sale  to  one  retail  new  vehicle 
sale. For the past two years, we have been able to maintain this ratio. We achieve this through offering 
three  categories  of  used  vehicles:  manufacturer  certified  used  vehicles;  late  model,  lower  mileage 
vehicles;  and  value  autos.  We  offer  manufacturer  certified  used  vehicles  at  most  of  our  franchised 
dealerships. These vehicles undergo additional reconditioning and receive an extended factory-provided 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
warranty. Late model, lower mileage vehicles are highly reconditioned and offer a Lithia certified warranty. 
Value  autos  are  older,  higher  mileage  vehicles  that  undergo  a  safety  check  and  a  lesser  degree  of 
reconditioning.  Value  autos  are  offered  to  customers  who  require  a  less  expensive  vehicle  with  lower 
monthly payments. 

We  acquire  our  used  vehicles  through  customer  trade-ins  and  at  closed  auctions.  We  also  purchase 
vehicles directly from customers visiting our stores, private parties advertising through local newspapers, 
competing dealers and online.  

In  addition,  as  a  complement  to  our  ongoing  used  vehicle  operation  at  each  store,  and  in  response  to 
customer  demand,  we  use  personnel  in  our  support  services  group  to  identify  and  communicate  the 
optimal mix of used vehicles that are most attractive to our markets. We conduct our own internal used 
vehicle auctions, and often centrally manage the sale of used vehicles at public auctions at the corporate 
level.  

We wholesale used vehicles that are in poor condition, are aged in our inventory, or are not suitable for 
our stocking plan. In 2010, we increased the number of late-model used vehicles we wholesaled based 
on our sales experience with similar cars and as we shifted our mix to increase the number of value autos 
in inventory.  

Vehicle Financing  
We believe that arranging financing is an important part of our ability to sell vehicles and related products 
and  services.  Our  sales  personnel  and  finance  and  insurance  managers  receive  training  in  securing 
customer financing and possess extensive knowledge of available financing alternatives. We attempt to 
arrange  financing  for  every  vehicle  we  sell  and  we  offer  customers  financing  on  a  “same  day”  basis, 
giving us an advantage, particularly over smaller competitors who do not generate enough sales to attract 
our breadth of finance sources.  

We earn a commission on each finance, service and insurance contract we write and subsequently sell to 
a third-party. We normally arrange financing for customers by selling the contracts to outside sources on 
a non-recourse basis to avoid the risk of default.  

We  were  able  to  arrange  financing  on  72%  of  the  vehicles  we  sold  during  2010,  compared  to  68%  in 
2009.  Our  presence  in  multiple  markets  and  changes  in  technology  surrounding  the  credit  application 
process  have  allowed  us  to  utilize  a  larger  network  of  lenders  across  a  broader  geographic  area. 
Additionally,  credit  markets  improved  throughout  2010,  as  the  asset-backed  securities  market  for 
automotive  paper  improved  and  banks  increased  the  volume  of  automotive  loans  initiated.  Sub-prime 
customers,  who  comprised  approximately  8%  of  the  financing  we  completed  in  2010,  continue  to 
experience  constraints  in  obtaining  automotive  financing.  While  the  market  for  sub-prime  customers 
improved in 2010, we believe vehicle sales will increase as these customers are able to obtain loans at 
more attractive terms. 

Service Contracts and Other Products 
Our  finance  and  insurance  managers  also  market  third-party  extended  warranty  contracts,  insurance 
contracts and vehicle and theft protection products to our new and used vehicle buyers. These products 
and services yield higher profit margins than vehicle sales and contribute significantly to our profitability. 
Extended warranty contracts for new vehicles provide additional coverage beyond the duration or scope 
of  the  manufacturer’s  warranty.  We  also  sell  service  contracts  to  used  vehicle  buyers,  which  provide 
coverage  for  certain  major  repairs.  We  believe  the  sale  of  extended  warranties  and  service  contracts 
increase our service and parts business as well, linking future repair work to our locations. 

5 

 
 
 
 
 
 
 
 
 
When  customers  finance  an  automobile  purchase,  we  offer  them  guaranteed  auto  protection  (”gap”) 
coverage  that  provides  protection  from  loss  incurred  by  the  difference  in  the  amount  owed  and  the 
amount received under a comprehensive insurance claim. We receive a commission on each gap policy 
sold.  

We offer a lifetime lube, oil and filter (“LOF”) service, which, in 2010, was purchased by 34% of our total 
new and used vehicle buyers. This service helps us retain customers by building customer loyalty and it 
provides opportunities for selling additional routine maintenance items and generating repeat service and 
parts  business.  In  2010,  we  sold  approximately  $51  of  additional  maintenance  on  each  lifetime  LOF 
service we performed. 

Service, Body and Parts 
In 2010, our service, body and parts operations generated 37% of our gross profit. Our service, body and 
parts  operations  are  an  integral  part  of  establishing  customer  loyalty  and  contribute  significantly  to  our 
overall revenue and profits. We provide parts and service primarily for the new vehicle brands sold by our 
stores, but we also service most makes and models.  

The service and parts business provides important repeat revenues to our stores. We market our parts 
and  service  products  by  notifying  owners  when  their  vehicles  are  due  for  periodic  service.  This 
encourages preventive maintenance rather than post-breakdown repairs. The number of customers who 
purchase our lifetime LOF service helps to improve customer loyalty and provides opportunities for repeat 
parts and service business. 

Revenues from the service and parts departments are particularly important during economic downturns, 
as  owners  tend  to  repair  their  existing  vehicles  rather  than  buy  new  vehicles  during  such  periods.  This 
partially mitigates the effects of a drop in new vehicle sales that may occur in a recessionary economic 
environment. 

Our  service,  body  and  parts  operations  provide  us  an  opportunity  to  build  the  Lithia  Automotive  brand 
independent  of  new  vehicle  franchises.  We  have  branded  our  service  processes  as  “Assured  Service.” 
Assured Service provides customer benefits such as same day service, upfront price guarantees and a 
three-year/50,000  mile  warranty  on  repairs.  We  have  also  launched  “Assured  Automotive  Products”  on 
various commodity items such as tires, filters and batteries. These store branded parts provide improved 
margins as we procure in bulk directly from the manufacturer.   

The  number  of  vehicles  in  operation  has  been  declining  over  the  past  several  years  as  the  extended 
challenging  economic  environment  has  curtailed  vehicle  purchases.  We  believe  that  this  presents  a 
challenge to our service, body and parts business in the foreseeable future as there are fewer vehicles 
requiring service. We expect this impact to be more severe for domestic brands, as, over time, there will 
be fewer domestic vehicles in service due to their decline in overall market share over the past few years 
from the levels seen historically.  

To  counteract  the  impact  of  fewer  units  in  operation,  we  have  increased  marketing  efforts  and  lowered 
prices on routine maintenance items. We have also focused on offering more commodity products, such 
as wiper blades and tires, with the goal of being a full service provider for all of our customers’ vehicle 
needs. We believe offering ‘one-stop shopping’ will be an important point of differentiation, particularly to 
take advantage of additional sales opportunities with customers purchasing a lifetime LOF service. These 
return  customers  provide  an  opportunity  to  offer  more  diversified  services,  and  will  help  to  offset  the 
impact from the decline in the number of vehicles in operation. 

In  2010,  the  expected  decline  in  service  revenues  was  partially  offset  as  we  serviced  a  greater 
percentage of older vehicles than we have historically. We believe this is due to the efforts outlined above 
6 

 
 
 
 
 
 
 
 
 
as well as our customers keeping their vehicles for longer periods of time, providing us with opportunities 
to service their vehicles deeper into the ownership cycle. 

In  2010,  we  added  collision  centers  to  stores  in  Iowa  and  Oregon.  We  believe  body  shops  provide  an 
attractive  opportunity  to  grow  our  business,  and  we  continue  to  evaluate  potential  locations  to  expand. 
We currently operate 15 collision repair centers: four in Texas; three in Oregon; two each in Idaho and 
Iowa; and one each in Alaska, Washington, Montana and Nevada.  

Marketing 
We market ourselves as Lithia Auto Stores-Serving our Communities since 1946. In most markets, except 
where prohibited by franchise requirements, our stores are identified as Lithia Auto Stores. 

We emphasize customer satisfaction and we realize that customer retention is critical to our success. We 
want  our  customers’  experiences  to  be  satisfying  so  that  they  refer  us  to  their  families  and  friends. We 
utilize  an  owner  marketing  strategy,  consisting  of  email,  traditional  mail  and  phone  contact,  to  maintain 
regular communication and solicit feedback. 

To increase awareness and traffic at our stores, we employ a combination of traditional and digital media 
to reach potential customers. Total advertising expense, net of manufacturer credits, was $27.1 million in 
2010, $18.4 million in 2009 and $17.6 million in 2008. In 2010, approximately 65% of those funds were 
spent  in  traditional  media  and  35%  were  spent  in  digital  and  owner  communications.  In  all  of  our 
communications,  we  seek  to  differentiate  ourselves  from  competitors  by  conveying  price,  selection  and 
finance benefits unique to Lithia. 

Certain advertising and marketing expenditures are offset by manufacturer co-op programs. Advertising 
credits  not  tied  to  specific  vehicles  are  earned  as  requests  for  reimbursement  are  submitted  to 
manufacturers  for  qualifying  advertising  expenditures.  These  reimbursements  are  recognized  as  a 
reduction  of  advertising  expense  upon  manufacturer  confirmation  of  submitted  expenditures. 
Manufacturer  cooperative  advertising  credits  were  $2.7  million  in  2010,  $3.8  million  in  2009  and  $4.3 
million in 2008. 

Many people now shop online before visiting our stores. We maintain websites for all of our stores and a 
corporate  site  (Lithia.com)  dedicated  to  generating  customer  leads  for  our  stores.  Today,  our  websites 
enable our customers to: 

locate our stores and identify the new vehicle brands sold at each store; 
search new and pre-owned vehicle inventory; 
view current pricing and specials; 

 
 
 
  obtain Kelley Blue Book values; 
submit credit applications; 
 
shop for and order manufacturers’ vehicle parts; 
 
 
schedule service appointments; 
  pay for service; and 
  provide feedback about their Lithia experience. 

We also have mobile versions of our websites in anticipation of greater adoption of mobile technology. 

We  post  our  inventory  on  major  new  and  used  vehicle  listing  services  (cars.com,  autotrader.com, 
kbb.com,  ebay,  craigslist,  etc.)  to  reach  online  shoppers.  We  also  employ  search  engine  optimization, 
search engine marketing and online display advertising to reach more online prospects.   

7 

 
 
 
 
 
 
 
 
 
 
Social influence marketing represents a very cost-effective method to enhance our corporate reputation 
and  increase  vehicle  sales  and  service.  We  are  deploying  tools  and  training  to  our  employees  in  ways 
that will help us listen to our customers and create more ambassadors for Lithia. 

Franchise Agreements 
Each of our stores operate under a separate agreement (“Franchise Agreement”) with the manufacturer 
of the new vehicle brand it sells. 

Typical automobile Franchise Agreements specify the locations within a designated market area at which 
the store may sell vehicles and related products and perform certain approved services. The designation 
of such areas and the allocation of new vehicles among stores are at the discretion of the manufacturer. 
Franchise Agreements do not, however, guarantee exclusivity within a specified territory. 

A Franchise Agreement may impose requirements on the store with respect to:  

facilities and equipment;  
inventories of vehicles and parts;  

 
 
  minimum working capital;  
training of personnel; and  
 
performance standards for market share and customer satisfaction. 
 

Each  manufacturer  closely  monitors  compliance  with  these  requirements  and  requires  each  store  to 
submit monthly financial statements. Franchise Agreements also grant a store the right to use and display 
manufacturers’ trademarks, service marks and designs in the manner approved by each manufacturer. 

We have determined the useful life of a Franchise Agreement is indefinite, even though certain Franchise 
Agreements  are  renewed  after  one  to  five  years.  In  our  experience,  agreements  are  routinely  renewed 
without  substantial  cost  and  there  are  legal  remedies  to  help  prevent  termination.    Certain  Franchise 
Agreements, including those with Ford and Chrysler, have no termination date. In addition, state franchise 
laws protect franchised automotive retailers. Under certain laws, a manufacturer may not terminate or fail 
to  renew  a  franchise  without  good cause  or  prevent  any  reasonable  changes  in  the  capital  structure  or 
financing of a store. 

The typical Franchise Agreement provides for early termination or non-renewal by the manufacturer upon: 

a change of management or ownership without manufacturer consent; 
insolvency or bankruptcy of the dealer;  
death or incapacity of the dealer/manager; 
conviction of a dealer/manager or owner of certain crimes; 

 
 
 
 
  misrepresentation of certain sales or inventory information by the store, dealer/manager or owner 

to the manufacturer; 
failure to adequately operate the store; 
failure to maintain any license, permit or authorization required for the conduct of business; 
poor market share; or  
low customer satisfaction index scores. 

 
 
 
 

Agreements  generally  provide  for  prior  written  notice  before  a  franchise  can  be  terminated  under  most 
circumstances.  We  also  sign  master  framework  agreements  with  most  manufacturers  that  impose 
additional requirements on our stores.  See Item 1A. “Risk Factors.”  

Competition 
The retail automotive business is highly competitive. Currently, there are approximately 18,000 dealers in 
the  United  States,  many  of  whom  are  independent  operators  managed  by  individuals,  families  or  small 
retail groups. We compete primarily with other automotive retailers, both publicly and privately-held. 

8 

 
 
 
 
 
 
 
 
 
Vehicle manufacturers have designated specific marketing and sales areas within which only one dealer 
of a vehicle brand may operate. In addition, our Franchise Agreements typically limit our ability to acquire 
multiple  dealerships  of  a  given  brand  within  a  particular  market  area.  Certain  state  franchise  laws  also 
restrict  us  from  relocating  our  dealerships,  or  establishing  new  dealerships  of  a  particular  brand,  within 
any area that is served by another dealer with the same brand. Accordingly, to the extent that a market 
has multiple dealers of a particular brand, as certain markets we are in do, we are subject to significant 
intra-brand competition.  

We  are  larger  and  have  more  financial  resources  than  most  private  automotive  retailers  with  which  we 
currently compete in the majority of our regional markets. We compete directly with retailers with similar 
or  greater  resources  in  our  metropolitan  markets  in  Seattle,  Washington  and  Concord,  California.  If  we 
enter  other  metropolitan  markets,  we  may  face  competitors  that  are  larger  or  have  access  to  greater 
financial resources. We do not have any cost advantage in purchasing new vehicles from manufacturers. 
We rely on advertising and merchandising, pricing, our customer guarantees and sales model, our sales 
expertise, service reputation and the location of our stores to sell new vehicles. 

Regulation 

Automotive and Other Laws and Regulations 
We operate in a highly regulated industry. A number of state and federal laws and regulations affect our 
business.  In  every  state  in  which  we  operate,  we  must  obtain  various  licenses  in  order  to  operate  our 
businesses,  including  dealer,  sales  and  finance  and  insurance  licenses  issued  by  state  regulatory 
authorities.  Numerous  laws  and  regulations  govern  our  conduct  of  business,  including  those  relating  to 
our  sales,  operations,  financing,  insurance,  advertising  and  employment  practices.  These  laws  and 
regulations  include  state  franchise  laws  and  regulations,  consumer  protection  laws,  privacy  laws, 
escheatment  laws,  anti-money  laundering  laws  and  other  extensive  laws  and  regulations  applicable  to 
new and used motor vehicle dealers, as well as a variety of other laws and regulations. These laws also 
include federal and state wage-hour, anti-discrimination and other employment practices laws. 

Our  financing  activities  with  customers  are  subject  to  numerous  federal,  state  and  local  laws  and 
regulations.  Claims  arising  out  of  actual  or  alleged  violations  of  law  may  be  asserted  against  us  or  our 
stores  by  individuals,  a  class  of  individuals,  or  governmental  entities.  These  claims  may  expose  us  to 
significant  damages  or  other  penalties,  including  revocation  or  suspension  of  our  licenses  to  conduct 
store operations and fines. 

Our  operations  are  subject  to  the  National  Traffic  and  Motor  Vehicle  Safety  Act,  Federal  Motor  Vehicle 
Safety  Standards  promulgated  by  the  United  States  Department  of  Transportation,  and  the  rules  and 
regulations of various state motor vehicle regulatory agencies. 

Environmental, Health, and Safety Laws and Regulations 
Our  operations  involve  the  use,  handling,  storage  and  contracting  for  recycling  and/or  disposal  of 
materials  such  as  motor  oil  and  filters,  transmission  fluids,  antifreeze,  refrigerants,  paints,  thinners, 
batteries, cleaning products, lubricants, degreasing agents, tires and fuel. Consequently, our business is 
subject  to  a  complex  variety  of  federal,  state  and  local  requirements  that  regulate  the  environment  and 
public health and safety. 

Most of our stores utilize aboveground storage tanks, and, to a lesser extent, underground storage tanks, 
primarily  for  petroleum-based  products.  Storage  tanks  are  subject  to  periodic  testing,  containment, 
upgrading  and  removal  under  the  Resource  Conservation  and  Recovery  Act  and  its  state  law 
counterparts.  Clean-up  or  other  remedial  action  may  be  necessary  in  the  event  of  leaks  or  other 
discharges from storage tanks or other sources. In addition, water quality protection programs under the 
9 

 
 
 
 
 
 
 
 
 
federal Water Pollution Control Act (commonly known as the Clean Water Act), the Safe Drinking Water 
Act  and comparable state  and  local  programs  govern  certain discharges  from  our  operations.  Similarly, 
certain air emissions from operations, such as auto body painting, may be subject to the federal Clean Air 
Act  and  related  state  and  local  laws.  Certain  health  and  safety  standards  promulgated  by  the 
Occupational  Safety  and  Health  Administration  of  the  United  States  Department  of  Labor  and  related 
state agencies also apply. 

Certain  stores  are  parties  to  proceedings  under  the  Comprehensive  Environmental  Response, 
Compensation,  and  Liability  Act,  or  CERCLA,  typically  in  connection  with  materials  that  were  sent  to 
former  recycling,  treatment  and/or  disposal  facilities  owned  and  operated  by  independent  businesses. 
The remediation or clean-up of facilities where the release of a regulated hazardous substance occurred 
is required under CERCLA and other laws. 

We incur certain costs to comply with applicable environmental, health and safety laws and regulations in 
the ordinary course of our business. We do not anticipate, however, that the costs of such compliance will 
have  a  material  adverse  effect  on  our business,  results  of  operations,  cash  flows  or  financial  condition, 
although such outcome is possible given the nature of our operations and the extensive environmental, 
public  health  and  safety  regulatory  framework.  We  are  aware  of  minor  contamination  at  certain  of  our 
facilities, and we are in the process of conducting investigations and/or remediation at certain properties. 
In certain cases, the current or prior property owner is conducting the investigation and/or remediation or 
we  have  been  indemnified  by  either  the  current  or  prior  property  owner  for  such  contamination.  The 
current level of contamination is such that we do not expect to incur significant costs for the remediation.   
However, no assurances can be given that material environmental commitments or contingencies will not 
arise in the future, or that they do not already exist but are unknown to us. 

Employees 
As of December 31, 2010, we employed approximately 4,039 persons on a full-time equivalent basis.  

Available Information and NYSE Compliance 
We file annual, quarterly and special reports, proxy statements and other information with the Securities 
and  Exchange  Commission  (“SEC”)  under  the  Securities  Exchange  Act  of  1934  as  amended  (the 
“Exchange  Act”).  You  may  inspect  and  copy  our  reports,  proxy  statements,  and  other  information  filed 
with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, D.C. 20549. Please 
call  the  SEC  at  1-800-SEC-0330  for  further  information  on  the  Public  Reference  Room.  The  SEC 
maintains  an  Internet  Web  site  at  http://www.sec.gov  where  you  may  access copies  of  our  SEC  filings. 
We  also  make  available,  on  our website  at  www.lithia.com,  our  annual  reports  on  Form  10-K,  quarterly 
reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished 
pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after they are 
filed electronically with the SEC. The information found on our website is not part of this Form 10-K. You 
may also obtain copies of these reports by contacting Investor Relations at 541-776-6591. 

As  required  by  the  NYSE  Corporate  Governance  Standards,  we  filed  the  appropriate  certifications  with 
the  NYSE  in  2010  confirming  that  our  CEO  is  not  aware  of  any  violations  of  the  NYSE  Corporate 
Governance  Standards  and  we  also  filed  with  the  SEC,  in  2010,  the  Chief  Executive  Officer  and  Chief 
Financial Officer certifications required under Section 302 of the Sarbanes-Oxley Act. 

10 

 
 
 
 
 
 
 
Item 1A.  Risk Factors  

You should carefully consider the risks described below before making an investment decision. The risks 
described below are not the only ones facing our company. Additional risks not presently known to us or 
that we currently deem immaterial may also impair our business operations. 

Risks related to our business 

Adverse conditions affecting one or more key manufacturers may negatively impact our business, 
results of operations, financial condition and cash flows.  

We  are  subject  to  a  concentration  of  risk  in  the  event  of  financial  distress,  including  potential 
reorganization or bankruptcy, of a major vehicle manufacturer. We purchase substantially all of our new 
vehicles  from  various  manufacturers  or  distributors  at  the  prevailing  prices  available  to  all  franchised 
dealers.  We  finance  certain  new  vehicle  inventory  with  automotive  manufacturers’  captive  finance 
subsidiaries  or  their  affiliated  finance  companies.  Our  sales  volume  could  be  materially  adversely 
impacted by the manufacturers’, distributors’ or finance companies’ inability to supply our stores with an 
adequate supply of vehicles and related financing. Our Chrysler, GM and Ford (which we refer to as the 
Domestic Manufacturers) stores represented approximately 32%, 18% and 6%, respectively, of our sales 
in both 2010 and 2009.  

Most manufacturers have experienced significant declines in sales due to the recent economic recession. 
Many  have  disclosed  substantial  operating  losses  over  the  recent  past.  Two  of  these  manufacturers, 
Chrysler and GM, filed a petition for Chapter 11 bankruptcy protection in the second quarter of 2009. Both 
succeeded  in  receiving  approval  for  the  transfer  and  sale  of  key  operating  assets  into  new  companies 
with reduced debt, improved operating efficiencies, new ownership and resized operations.  

In  connection  with  these  reorganizations,  both  manufacturers  terminated  certain  franchise  agreements 
nationwide.  Two  of  our  Chrysler  store  franchises  were  terminated  in  the  bankruptcy  and  those 
dealerships  have  ceased  operations.  One  General  Motors  store  franchise  was  also  terminated. 
Additionally,  in  certain  markets,  we  were  awarded  additional  franchises  to  sell  the  Chrysler  or  Jeep 
brands. As a result of pending litigation, it is possible that we could lose the recently awarded additional 
brands, or have competing points reinstated in our existing markets. Further, significant reinstatement by 
Chrysler or GM could add additional costs and burdens on the reorganized manufacturers, reducing their 
competitiveness. We are unable to predict the ultimate financial impact on our business, if any.  

Resizing operations could negatively impact the volume of vehicles produced and available to dealers. As 
such,  no  assurances can be  given  that  our  financial  condition, results  of  operations  and cash  flows will 
not be adversely impacted in the future.  

The circumstances surrounding the manufacturers’ continued viability and the success of the reorganized 
companies  remain  fluid  and  uncertain.  There  can  be  no  assurance  that  we  will  be  able  to  successfully 
address  the  risks  described  above  or  those  of  the  current  economic  circumstances  and  weak  sales 
environment.  

Our  business  will  be  harmed  if  overall  consumer  demand  continues  to  suffer  from  a  severe  or 
sustained downturn.  

Our business is heavily dependent on consumer demand and preferences. The downturn in overall levels 
of  consumer  spending  has  materially  and  adversely  affected  our  revenues.  Retail  vehicle  sales  are 
cyclical  and  historically  have  experienced  periodic  downturns  characterized  by  oversupply  and  weak 
demand. These cycles are often dependent on general economic conditions and consumer confidence, 
11 

 
 
 
 
 
 
 
 
 
 
 
as  well  as  the  level  of  discretionary  personal  income  and  credit  availability.  Economic  conditions  may 
remain anemic for an extended period of time, or deteriorate in the future.  This continuation would have a 
material adverse effect on our retail business, particularly sales of new and used automobiles.  

Our  business  may  be  adversely  affected  by  unfavorable  conditions  in  our  local  markets,  even  if 
those conditions are not prominent nationally.  

Our performance is subject to local economic, competitive and other conditions prevailing in our various 
geographic areas. Our dealerships are currently located in limited markets in 12 states, with three states 
accounting  for  approximately 51%  of  our  annualized  revenue  in  2010.  Our  results  of  operations, 
therefore, depend substantially on general economic conditions and consumer spending levels in those 
markets  and  could  be  materially  adversely  affected  to  the  extent  these  markets  experience  sustained 
economic downturns regardless of improvements in the U.S. economy overall.  

Our  success  depends  in  large  part  upon  the  overall  demand  for  the  particular  lines  of  vehicles 
that each of our stores sell and the ability of the manufacturers to continue to deliver high quality, 
defect-free vehicles. 

Demand  for  our  primary  manufacturers’  vehicles  as  well  as  the  financial  condition,  management, 
marketing,  production  and  distribution  capabilities  of  these  manufacturers  can  significantly  affect  our 
business.  Events  that  adversely  affect  a  manufacturer’s  ability  to  timely  deliver  new  vehicles  may 
adversely  affect  us  by  reducing  our  supply  of  popular  new  vehicles  and  leading  to  lower  sales  in  our 
stores  during  those  periods  than  would  otherwise  occur.  In  addition,  the  discontinuance  of  a  particular 
brand could negatively impact our revenues and profitability. 

Many new competitors are entering the automotive industry. New companies have recently raised capital 
to  produce  fully  electric  vehicles  or  to  license  battery  technology  to  existing  manufacturers.  Foreign 
manufacturers from China and India are producing significant volumes of new vehicles and are entering 
the U.S. and selecting partners to distribute their products. As the automotive market in the U.S. is mature 
and  the  overall  level  of  new  vehicle  sales  may  not  increase  in  the  coming  years,  the  success  of  new 
competitors will likely be at the expense of other, established brands. This could have a material adverse 
impact on our success in the future. 

Vehicle  manufacturers  would  be  adversely  impacted  by  economic  downturns  or  recessions,  adverse 
fluctuations in currency exchange rates, significant declines in the sales of their new vehicles, increases 
in interest rates, declines in their credit ratings, labor strikes or similar disruptions (including within their 
major  suppliers),  supply  shortages  or  rising  raw  material  costs,  rising  employee  benefit  costs,  adverse 
publicity that may reduce consumer demand for their products, product defects, vehicle recall campaigns, 
litigation, poor product mix or unappealing vehicle design, or other adverse events. These and other risks 
could  materially  adversely  affect  any  manufacturer  and  limit  its  ability  to  profitably  design,  market, 
produce or distribute new vehicles, which, in turn, could materially adversely affect our business, results 
of operations, financial condition and cash flows.  

Additionally,  federal  and  certain  state  laws  mandate  minimum  levels  of  vehicle  fuel  economy  and 
establish  emission  standards  which  levels  and  standards  could  be  increased  in  the  future,  including 
requiring  the  use  of  renewable  energy  sources.  Such  laws  often  increase  the  costs  of  new  vehicles 
generally,  which  would  be  expected  to  reduce  demand.  Further,  changes  in  these  laws  could  result  in 
fewer  vehicles  available  for  sale  by  manufacturers  unwilling  or  unable  to  comply  with  the  higher 
standards.  

12 

 
 
 
 
 
 
 
 
 
A decline of available financing in the lending market has, and may continue to, adversely affect 
our vehicle sales volume.  

A  significant  portion  of  vehicle  buyers,  particularly  in  the  used  car  market,  finance  their  purchases  of 
automobiles. Sub-prime lenders have historically provided financing for consumers who, for a variety of 
reasons, including poor credit histories and lack of down payment, do not have access to more traditional 
finance sources. Lenders have generally tightened their credit standards. In the event lenders maintain or 
further tighten their credit standards or there is a further decline in the availability of credit in the lending 
market, the ability of these consumers to purchase vehicles could be limited, which could have a material 
adverse effect on our business, results of operations, financial condition and cash flows.  

We  are  dependent  on  manufacturer,  manufacturer-affiliated  or  other  financing  companies  to 
provide  floorplan  sources  for  our  new  vehicle  inventories.  If  floorplan  sources  are  eliminated  or 
reduced, no assurance can be given that we will be able to secure additional borrowing facilities. 
Additionally, our floorplan debt is due upon demand, and it may be called at any time.  

We  secure  real  estate  financing  from  certain  lenders  with  a  commitment  that  we  continue  to  maintain 
associated  floorplan  lines  at  the  location  so  long  as  any  mortgage  debt  remains  outstanding.  Such  a 
commitment subjects us to the prevailing floorplan line rate and terms offered by the lender, unless we 
are able to refinance our real estate debt placed with them. 

We  currently  have  relationships  with  a  number  of  manufacturers,  their  affiliated  finance  companies  or 
other  finance  companies,  including  Ally  Bank,  Mercedes-Benz  Financial  Services  USA,  LLC,  Toyota 
Financial  Services  (“TFS”),  Ford  Motor  Credit  Company,  VW  Credit,  Inc.,  American  Honda  Finance 
Corporation,  Nissan  Motor  Acceptance  Corporation  and  BMW  Financial  Services  NA,  LLC.  These 
companies provide new vehicle floorplan financing for their respective brands. Ally Bank (formerly GMAC 
LLC)  serves  as  the  primary  lender  for  all  other  brands.  At  December  31,  2010,  Ally  Bank  was  the 
floorplan  provider  on  approximately  65%  of  the  amount  of  floorplan  debt  outstanding.  Certain  of  these 
companies,  including  Ally  Bank,  have  incurred  significant  losses  and  are  operating  under  financial 
constraints. Other  companies  may  incur  losses  in  the  future or undergo  funding  limitations.  As  a result, 
credit that has typically been extended to us by the companies may be modified with terms unacceptable 
to us or revoked entirely. If these events were to occur, we may not be able to pay our floorplan debts or 
borrow sufficient funds to refinance the vehicles. Even if new financing were available, it may not be on 
terms acceptable to us.  

If  manufacturers  or  distributors  discontinue  or  change  sales  incentives,  warranties  and  other 
promotional  programs,  our  business,  results  of  operations,  financial  condition  and  cash  flows 
may be materially adversely affected.  

We depend upon the manufacturers and distributors for sales incentives, warranties and other programs 
that  are  intended  to  promote  new  vehicle  sales  or  support  dealership  profitability.  Manufacturers  and 
distributors routinely make changes to their incentive programs. Key incentive programs include:  

customer rebates;  

 
  dealer incentives on new vehicles;  
 
  below-market financing on new vehicles and special leasing terms; and  
sponsorship of used vehicle sales by authorized new vehicle dealers. 
 

special rates on certified, pre-owned cars;  

Our  financial  condition  could  be  materially  adversely  impacted  by  a  discontinuation  or  change  in  our 
manufacturers’ or distributors’ incentive programs. In addition, certain manufacturers, including BMW and 
Mercedes,  use  a  dealership’s  manufacturer-determined  customer  satisfaction  index,  or  CSI,  score  as  a 
factor  governing  participation  in  incentive  programs.  To  the  extent  we  cannot  meet  minimum  score 
13 

 
 
 
 
 
 
 
  
requirements,  we  may  be  precluded  from  receiving  certain  incentives,  which  could  materially  adversely 
affect our business, results of operations, financial condition and cash flows.  

Increasing  fuel  prices  change  consumer  demand.  Significant  increases  in  fuel  prices  can  be 
expected to reduce vehicle sales.  

Historically,  in  times  of  rapid  increase  in  crude  oil  and  fuel  prices,  sales  of  vehicles  have  dropped, 
particularly in the short term, as the economy slows, consumer confidence wanes and fuel costs become 
more  prominent  to  the  consumer’s  buying  decision.  Limited  supply  of,  and  an  increasing  demand  for, 
crude oil over time are expected to result in significant price increases in the future. In sustained periods 
of  higher  fuel  costs,  consumers  who  do  purchase  vehicles  tend  to  prefer  smaller,  more  fuel  efficient 
vehicles  (which  typically  have  lower  margins)  or  hybrid  vehicles  (which  can  be  in  limited  supply  during 
these periods).  

Additionally,  a  significant  portion  of  our  new  vehicle  revenue  and  gross  profit  is  derived  from  domestic 
manufacturers. These manufacturers have historically sold a higher percentage of trucks and SUVs than 
import or luxury brands. As such, they may experience a more significant decline in sales in the event that 
fuel prices increase.  

The ability of our stores to make new vehicle sales depends in large part upon the manufacturers 
and,  therefore,  any  disruption  or  change  in  our  relationships  with  manufacturers  may  materially 
and adversely affect our business, results of operations, financial condition and cash flows.  

We depend on the manufacturers to provide us with a desirable mix of new vehicles. The most popular 
vehicles usually produce the highest profit margins and are frequently in short supply. If we cannot obtain 
sufficient quantities of the most popular models, our profitability may be adversely affected. Sales of less 
desirable models may reduce our profit margins.  

Each  of  our  stores  operates  pursuant  to  a  Franchise  Agreement  with  each  of  the  respective 
manufacturers for which it serves as franchisee. These agreements are typically renewed after one to five 
years,  but  may  also  be  granted  into  perpetuity.  In  our  experience,  agreements  are  routinely  renewed 
without substantial cost and there are legal remedies to help prevent termination. 

However, manufacturers exert significant control over our stores through the terms and conditions of their 
franchise agreements. Such agreements contain provisions for termination or non-renewal for a variety of 
causes,  including  CSI  scores  and  sales  and  financial  performance.  From  time  to  time,  certain  of  our 
stores have failed to comply with certain provisions of their franchise agreements, and we cannot assure 
you that our stores will be able to comply with these provisions in the future. In addition, actions taken by 
a  manufacturer  to  exploit  its  bargaining  position  in  negotiating  the  terms  of  renewals  of  franchise 
agreements or otherwise could also have a material adverse effect on our revenues and profitability. If a 
manufacturer terminates or fails to renew one or more of our significant franchise agreements or a large 
number of our franchise agreements, such action could have a material adverse effect on our business, 
results of operations, financial condition and cash flows.  

Our franchise agreements also specify that, except in certain situations, we cannot operate a franchise by 
another manufacturer in the same building as the manufacturer’s franchised store. This may require us to 
build new facilities at a significant cost. Moreover, our manufacturers generally require that the store meet 
defined image standards. These commitments could require us to make significant capital expenditures.  

14 

 
 
 
  
 
 
 
 
 
 
If  state  dealer  laws  are  repealed  or  weakened,  our  dealerships  will  be  more  susceptible  to 
termination,  non-renewal  or  renegotiation  of  their  franchise  agreements.  Additionally,  federal 
bankruptcy law can override protections afforded under state dealer laws. 

State dealer laws generally provide that a manufacturer may not terminate or refuse to renew a franchise 
agreement unless it has first provided the dealer with written notice setting forth good cause and stating 
the  grounds  for  termination  or  non-renewal.  Certain  state  dealer  laws  allow  dealers  to  file  protests  or 
petitions  or  attempt  to  comply  with  the  manufacturer’s  criteria  within  the  notice  period  to  avoid  the 
termination or non-renewal. If dealer laws are repealed in the states in which we operate, manufacturers 
may  be  able  to  terminate  our  franchises  without  providing  advance  notice,  an  opportunity  to  cure  or  a 
showing of good cause. Without the protection of state dealer laws, it may also be more difficult for our 
dealers to renew their franchise agreements upon expiration.  

In addition, these laws restrict the ability of automobile manufacturers to directly enter the retail market in 
the  future.  If  manufacturers  obtain  the  ability  to  directly  retail  vehicles  and  do  so  in  our  markets,  such 
competition  could  have  a  material  adverse  effect  on  our  business,  results  of  operations,  financial 
condition and cash flows. 

As evidenced by the recent bankruptcy proceedings of both Chrysler and GM, state dealer laws do not 
afford  continued  protection  from  manufacturer  terminations  or  non-renewal  of  franchise  agreements. 
While  we  do  not  believe  additional  bankruptcy  filings  are  probable,  no  assurances  can  be  given  that  a 
manufacturer will not seek protection under bankruptcy laws, or that, in this event, they will not seek to 
terminate franchise rights held by us.  

Manufacturer stock ownership restrictions may impair our ability to maintain or renew franchise 
agreements or issue additional equity.  

Certain  of  our  franchise  agreements  prohibit  transfers  of  ownership  interests  of  a  store  or,  in  selected 
cases,  its  parent.  The  most  prohibitive  restriction  which  could  be  imposed  by  various  manufacturers, 
including Honda/Acura, Hyundai, Mazda and Nissan, provides that, under certain circumstances, we may 
lose a franchise if a person or entity acquires an ownership interest in us above a specified level (ranging 
from  20%  to  50%  depending  on  the  particular  manufacturer’s  restrictions  and  falling  as  low  as  5%  if 
another  vehicle  manufacturer  is  the  entity  acquiring  the  ownership  interest)  without  the  approval  of  the 
applicable manufacturer. Other restrictions in certain franchise agreements with manufacturers, including 
Ford,  GM,  Honda/Acura  and  Toyota,  provide  that  a  change  in  control  in  the  Company  without  prior 
consent is a violation of our franchise or dealer framework agreement. Transactions in our stock by our 
shareholders  or  prospective  shareholders  are  generally  outside  of  our  control  and  may  result  in  the 
termination  or  non-renewal  of  one  or  more  of  our  franchises  or  impair  our  ability  to  negotiate  new 
franchise  agreements  for  dealerships  we  desire  to  acquire  in  the  future,  which  may  have  a  material 
adverse  effect  on  our  business,  results  of  operations,  financial  condition  and  cash  flows.  These 
restrictions  may  also  prevent  or  deter  a  prospective  acquirer  from  acquiring  control  of  us  or  otherwise 
adversely affect the market price of our Class A common stock or limit our ability to restructure our debt 
obligations.  

Our overall liquidity and earnings may be materially adversely affected by failures of, or delays by, 
manufacturers in remitting payments to us.  

We  rely  on  our  manufacturer  partners  to  pay  amounts  owed  to  us  on  customary  business  terms.  The 
amounts owed to us primarily relate to, but are not limited to, warranty work performed, factory holdback 
or  other  manufacturer  incentives.  Total  receivables  from  manufacturers  were  $14.2  million  and  $11.0 
million as of December 31, 2010 and 2009, respectively. In the event manufacturers significantly delay or 

15 

 
 
 
 
  
 
 
 
fail  to  make  payments  of  amounts  owed,  our  overall  liquidity  and  earnings  position  could  be  materially 
and adversely affected.  

Increasing  competition  among  automotive  retailers  reduces  our  profit  margins  on  vehicle  sales 
and  related  businesses.  Further,  the  use  of  the  Internet  in  the  car  purchasing  process  could 
materially adversely affect us.  

Automobile  retailing  is  a  highly  competitive  business.  Our  competitors  include  publicly  and  privately-
owned  dealerships,  of  which  certain  competitors  are  larger  and  have  greater  financial  and  marketing 
resources  than  we  have.  Many  of  our  competitors  sell  the  same  or  similar  makes  of  new  and  used 
vehicles  that  we  offer  in  our  markets  at  competitive  prices.  We  do  not  have  any  cost  advantage  in 
purchasing new vehicles from manufacturers due to economies of scale or otherwise. 

Our finance and insurance business and other related businesses, which have higher margins than sales 
of new and used vehicles, are subject to strong competition from various financial institutions and other 
third parties.  

The internet has become a significant part of the sales process in our industry. Customers are using the 
internet  to  compare  pricing  for  vehicles  and  related  finance  and  insurance  services,  which  may  further 
reduce  margins  for  new  and  used  vehicles  and  profits  for  related  finance  and  insurance  services.  If 
internet new vehicle sales are allowed to be conducted without the involvement of franchised dealers, our 
business  could  be  materially  adversely  affected.  In  addition,  other  franchise  groups  have  aligned 
themselves with services offered on the internet or are investing heavily in the development of their own 
internet capabilities, which could materially adversely affect our business, results of operations, financial 
condition and cash flows.  

Our  Franchise  Agreements  do  not  grant  us  the exclusive right  to  sell  a  manufacturer’s product within a 
given  geographic  area. Our revenues or profitability  could be  materially  adversely  affected if  any  of our 
manufacturers award franchises to others in the same markets where we operate or if existing franchised 
dealers increase their market share in our markets.  

In  addition,  we  may  face  increasingly  significant  competition  as  we  strive  to  gain  market  share  through 
acquisitions or otherwise. Our operating margins may decline over time as we expand into markets where 
we do not have a leading position.  

Import product restrictions and foreign trade risks may impair our ability to sell foreign vehicles 
profitably.  

A  significant  portion  of  the  vehicles  we  sell,  as  well  as  certain  major  components  of  such  vehicles,  are 
manufactured outside the United States. Accordingly, we are affected by import and export restrictions of 
various jurisdictions and are dependent, to a certain extent, on general socio-economic conditions in, and 
political relations with, a number of foreign countries. Additionally, fluctuations in currency exchange rates 
may  increase  the  price  and  adversely  affect  our  sales  of  vehicles  produced  by  foreign  manufacturers. 
Imports  into  the  United  States  may  also  be  adversely  affected  by  increased  transportation  costs  and 
tariffs,  quotas  or  duties,  any  of  which  could  have  a  material  adverse  effect  on  our  business,  results  of 
operations, financial condition and cash flows.  

16 

 
 
 
 
 
 
 
 
 
 
Environmental, health or safety regulations could have a material adverse effect on our business, 
results  of  operations,  financial  condition  and  cash  flows  or  cause  us  to  incur  significant 
expenditures.  

We  are  subject  to  various  federal,  state  and  local  environmental,  health  and  safety  regulations  which 
govern items such as the generation, storage, handling, use, treatment, recycling, transportation, disposal 
and  remediation  of  hazardous  material  and  the  emission  and  discharge  of  hazardous  material  into  the 
environment. Under certain environmental regulations  or pursuant to signed private contracts, we could 
be  held  responsible  for  all  of  the  costs  relating  to  any  contamination  at  our  present,  or  our  previously 
owned, facilities, and at third party waste disposal sites. We are aware of minor contamination at certain 
of  our  facilities,  and  we  are  in  the  process  of  conducting  investigations  and/or  remediation  at  certain 
properties. The current level of contamination is such that we do not expect to incur significant costs for 
the  remediation.  In  certain  cases,  the  current  or  prior  property  owner  is  conducting  the  investigation 
and/or  remediation  or  we  have  been  indemnified  by  either  the  current  or  prior  property  owner  for  such 
contamination.  There  can  be  no  assurance  that  these  owners  will  remediate,  or  continue  to  remediate, 
these properties or pay, or continue to pay, pursuant to these indemnities. We are also required to obtain 
permits from governmental authorities for certain operations. If we violate or fail to fully comply with these 
regulations or permits, we could be fined or otherwise sanctioned by regulators.  

Environmental,  health  and  safety  regulations  are  becoming  increasingly  stringent.  There  can  be  no 
assurance that the costs of compliance with these regulations will not result in a material adverse effect 
on  our  results  of  operations  or  financial  condition.  Further,  no  assurances  can  be  given  that  additional 
environmental,  health  or  safety  matters  will  not  arise  or  new  conditions  or  facts  will  not  develop  in  the 
future  at  our  currently  or  formerly  owned  or  operated  facilities,  or  at  sites  that  we  may  acquire  in  the 
future, which will require us to incur significant expenditures.  

With  the  breadth  of  our  operations  and  volume  of  consumer  and  financing  transactions, 
compliance with  the  many  applicable  federal  and  state  laws  and  regulations  cannot be  assured. 
New regulations are enacted on an ongoing basis. These regulations may impact our profitability 
and require continuous training and vigilance. Fines, judgments and administrative sanctions can 
be severe.  

We are subject to federal, state and local laws and regulations in each of the 12 states in which we have 
stores.  New  laws  and  regulations  are  enacted  on  an  ongoing  basis.  With  the  number  of  stores  we 
operate, the number of personnel we employ and the large volume of transactions we handle, it is likely 
that technical mistakes will be made. It is also likely that these regulations may impact our profitability and 
require  ongoing  training.  Current  practices  in  stores  may  become  prohibited.  We  are  responsible  for 
ensuring that continued compliance with laws is maintained. If there are unauthorized activities of serious 
magnitude,  the  state  and  federal  authorities  have  the  power  to  impose  civil  penalties  and  sanctions, 
suspend  or  withdraw  dealer  licenses  or  take  other  actions.  These  actions  could  materially  impair  our 
activities  or  our  ability  to  acquire  new  stores  in  those  states  where  violations  occurred.  Further,  private 
causes of  action  on  behalf  of  individuals  or  a  class of  individuals  could result in  significant damages  or 
injunctive relief.  

The seasonality of our business magnifies the importance of second and third quarter operating 
results.  

Our business is subject to seasonal variations in revenues. In our experience, demand for automobiles is 
generally  lower  during  the  first  and  fourth  quarters  of  each  year  and  this  variance  is  even  more 
pronounced in stores located in cold-weather states. We, therefore, generally receive a disproportionate 
amount of revenues in the second and third quarters and expect our revenues and operating results to be 
generally lower in the first and fourth quarters. Consequently, if conditions surface during the second and 
17 

 
 
 
  
 
 
 
third  quarters  that  impair  vehicle  sales,  such  as  higher  fuel  costs,  depressed  economic  conditions  or 
similar adverse conditions, our revenues for the full year could be materially adversely affected.  

Our  ability  to  increase  revenues  through  acquisitions  depends  on  our  ability  to  acquire  and 
successfully integrate additional stores.  

General  
The U.S. automobile industry is considered a mature industry in which minimal growth is expected in unit 
sales of new vehicles. Accordingly, a principal component of our growth in sales is to make acquisitions in 
our existing markets and in new geographic markets. To complete the acquisition of additional stores, we 
need to successfully address each of the following challenges.  

Limitations on our capital resources  
The  acquisition  of  additional  stores  will  require substantial capital  investment.  Limitations on  our  capital 
resources would restrict our ability to complete new acquisitions.  

We  have  financed  our  past  acquisitions  from  a  combination  of  the  cash  flow  from  our  operations, 
borrowings  under  our  credit  arrangements,  issuances  of  our  common  stock  and  proceeds  from  private 
debt offerings. The use of any of these financing sources could have the effect of reducing our earnings 
per share. We  may  not  be  able  to obtain  financing  in  the  future  due  to  the market price of  our Class A 
common  stock  and  overall  market  conditions.  Furthermore,  using  cash  to  complete  acquisitions  could 
substantially limit our operating or financial flexibility.  

Substantially all of the assets of our dealerships are pledged to secure the indebtedness under our Credit 
Facility and our floorplan financing indebtedness. These pledges may limit our ability to borrow from other 
sources in order to fund our acquisitions.  

Manufacturers  
We  are  required  to  obtain  consent  from  the  applicable  manufacturer  prior  to  the  acquisition  of  a 
franchised  store.  In  determining  whether  to  approve  an  acquisition,  a  manufacturer  considers  many 
factors, including our financial condition, ownership structure, the number of stores currently owned and 
our  performance  with  those  stores.  Obtaining  manufacturer  approval  of  acquisitions  also  takes  a 
significant amount of time, typically 60 to 90 days. We cannot assure you that manufacturers will approve 
future  acquisitions  timely,  if  at  all,  which  could  significantly  impair  the  execution  of  our  acquisition 
strategy.  

Most major manufacturers have now established limitations or guidelines on the:  

  number of such manufacturers’ stores that may be acquired by a single owner;  
  number of stores that may be acquired in any market or region;  
  percentage of market share that may be controlled by one automotive retailer group;  
  ownership of stores in contiguous markets;  
  performance requirements for existing stores; and  
 

frequency of acquisitions.  

In  addition,  such  manufacturers  generally  require  that  no  other  manufacturers’  brands  be  sold  from  the 
same store location, and many manufacturers have site control agreements in place that limit our ability 
to change the use of the facility without their approval.  

A  manufacturer  also  considers  our  past  performance  as  measured  by  the  Customer  Satisfaction  Index 
(“CSI”)  scores  and  Sales  Satisfaction  Index  (“SSI”)  scores  at  our  existing  stores.  At  any  point  in  time, 
certain  stores  may  have  CSI  scores  below  the  manufacturers’  sales  zone  averages  or  have  achieved 
sales  below  the  targets  manufacturers  have  set.  Our  failure  to  maintain  satisfactory  CSI  scores  and  to 
18 

 
 
 
 
 
  
 
 
 
 
achieve  market  share  performance  goals  could  restrict  our  ability  to  complete  future  acquisitions.  We 
currently have, and at any point in the future may have, manufacturers that restrict our ability to complete 
future acquisitions.  

failing to achieve predicted sales levels 
incurring significantly higher capital expenditures and operating expenses;  
failing to assimilate the operations and personnel of acquired dealerships;  

Acquisition risks  
We will face risks commonly encountered with growth through acquisitions. These risks include, without 
limitation:  
 
 
 
  entering new markets with which we are unfamiliar;  
  encountering undiscovered liabilities and operational difficulties at acquired dealerships;  
  disrupting our ongoing business;  
  diverting our management resources;  
 
 

failing to maintain uniform standards, controls and policies;  
impairing relationships with employees, manufacturers and customers as a result of changes in 
management;  
incurring  increased  expenses  for  accounting  and  computer  systems,  as  well  as  integration 
difficulties;  
failing  to  obtain  a  manufacturer’s  consent  to  the  acquisition  of  one  or  more  of  its  dealership 
franchises or renew the franchise agreement on terms acceptable to us; and  
incorrectly valuing entities to be acquired. 

 

 

 

In addition, we may not adequately anticipate all of the demands that growth will impose on our systems, 
procedures and structures.  

Consummation and competition  
We  may  not  be  able  to  consummate  any  future  acquisitions  at  acceptable  prices  and  terms  or  identify 
suitable candidates. In addition, increased competition in the future for acquisition candidates could result 
in fewer acquisition opportunities for us and higher acquisition prices. The magnitude, timing, pricing and 
nature of future acquisitions will depend upon various factors, including:  

the availability of suitable acquisition candidates;  
competition with other dealer groups for suitable acquisitions;  
the negotiation of acceptable terms with the seller and with the manufacturer;  

 
 
 
  our financial capabilities and ability to obtain financing on acceptable terms;  
  our stock price;  
  our ability to maintain required financial covenant levels after the acquisition; and  
 

the availability of skilled employees to manage the acquired businesses. 

Financial condition  
The  operating  and  financial  condition  of  acquired  businesses  cannot  be  determined  accurately  until  we 
assume control. Although we conduct what we believe to be a prudent level of investigation regarding the 
operating  and  financial  condition  of  the  businesses  we  purchase,  in  light  of  the  circumstances  of  each 
transaction,  an  unavoidable  level  of  risk  remains  regarding  the  actual  operating  condition  of  these 
businesses.  Similarly,  many  of  the  dealerships  we  acquire  do  not  have  financial  statements  audited  or 
prepared  in  accordance  with  U.S.  generally  accepted  accounting  principles.  We  may  not  have  an 
accurate understanding of the historical financial condition and performance of our acquired businesses. 
Until  we  actually  assume  control  of  the  business  assets  and  their  operations,  we  may  not  be  able  to 
ascertain  the  actual  value  or  understand  the  potential  liabilities  of  the  acquired  businesses  and  their 
earnings potential.  

19 

 
 
 
 
 
 
Indefinite-lived  intangible  assets,  which  consist  of  goodwill  and  franchise  value,  comprise  a 
meaningful  portion  of  our  total  assets  ($51.4  million  at December  31,  2010).  We  must  test  our 
indefinite-lived intangible assets for impairment at least annually, which may result in a non-cash 
write-down  of  franchise  rights  or  goodwill  and  could  have  a  material  adverse  impact  on  our 
business,  results  of  operations,  financial  condition  and  cash  flows  and  impair  our  ability  to 
comply with loan covenants.  

Indefinite-lived  intangible  assets  are  subject  to  impairment  assessments  at  least  annually  (or  more 
frequently when events or circumstances indicate that an impairment may have occurred) by applying a 
fair-value  based  test.  Our  principal  intangible  assets  are  goodwill  and  our  rights  under  our  Franchise 
Agreements  with  vehicle  manufacturers.  The  risk  of  impairment  charges  associated  with  goodwill 
increases  if  there  are  declines  in  our  market  capitalization,  profitability  or  cash  flows.  The  risk  of 
impairment  charges  associated  with  franchise  value  increases  if  operating  losses  are  suffered  at  those 
stores, if a manufacturer files for bankruptcy or if the stores are closed. Impairment charges result in non-
cash  write-downs  of  the  affected  franchise  values  or  goodwill.  Furthermore,  impairment  charges  could 
have  an  adverse  impact  on  our  ability  to  satisfy  the  financial  ratios  or  other  covenants  under  our  debt 
agreements  and  could  have  a  material  adverse  impact  on  our  business,  results  of  operations,  financial 
condition and cash flows.  

A  net  deferred  tax  asset  position  comprises  a  meaningful  portion  of  our  total  assets 
(approximately $42.5 million at December 31, 2010). We are required to assess the recoverability 
of  this  asset  on  an  ongoing  basis.  Future  negative  operating  performance  or  other  unfavorable 
developments  may  result  in  a  valuation  allowance  being  recorded  against  part  or  all  of  this 
amount.  This  could  have  a  material  adverse  impact  on  our  business,  results  of  operations, 
financial condition and cash flows and impair our ability to comply with loan covenants.  

Deferred tax assets are evaluated periodically to determine if they are expected to be recoverable in the 
future.  This  evaluation  considers  positive  and  negative  evidence  in  order  to  assess  whether  it  is  more 
likely than not that a portion of the asset will not be realized. The risk of a valuation allowance increases if 
continuing operating losses are incurred. A valuation allowance on our deferred tax asset could have an 
adverse impact on our ability to satisfy financial ratios or other covenants under our debt agreements and 
could have a material adverse impact on our business, results of operations, financial condition and cash 
flows.  

Our indebtedness and lease obligations could materially adversely affect our financial health, limit 
our  ability  to  finance  future  acquisitions  and  capital  expenditures  and  prevent  us  from  fulfilling 
our  financial  obligations.  Much  of  our  debt  has  a  variable  interest  rate  component  that  may 
significantly increase our interest costs in a rising rate environment. 

As of December 31, 2010, our total outstanding indebtedness was approximately $532.0 million, including 
$251.3 million in floorplan financing, $40.0 million in borrowings under our Credit Facility, $234.8 million in 
mortgage debt and $5.9 million in other long-term debt. Mortgage indebtedness consists primarily of real 
estate  loans  on  individual  properties  from  thirteen  different  banks  and  finance  companies  at  fixed  and 
variable rates.  

Our floorplan financing is provided by eight banks and finance companies which are, or previously were, 
associated with automobile manufacturers. For new vehicles and vehicles purchased at dealer auctions, 
advances are made at the time such vehicles are purchased and are typically required to be repaid no 
later than upon sale or lease of the vehicle.  

Most of our floorplan financing may be terminated at any time by the lender and is due on demand.  

20 

 
 
 
 
 
 
 
  
 
Our  indebtedness  and  lease  obligations  could  have  important  consequences  to  us,  including  the 
following: 
 
 

limitations on our ability to make acquisitions;  
impaired ability to obtain additional financing for acquisitions, capital expenditures, working capital 
or general corporate purposes;  
reduced funds available for our operations and other purposes, as a portion of our current cash 
flow  from  operations  would  be  dedicated  to  the  payment  of  principal  and  interest  on  our 
indebtedness; and  

 

  exposure to the risk of increasing interest rates as certain borrowings are, and will continue to be, 

at variable rates of interest. 

In  addition,  our  loan  agreements  contain  covenants  that  limit  our  discretion  with  respect  to  business 
matters, including incurring additional debt or disposing of assets. Other covenants are financial in nature, 
including tangible net worth, vehicle equity, fixed charge coverage and liabilities to tangible net worth. A 
breach of any of these covenants could result in a default under the applicable agreement. In addition, a 
default under one agreement could result in a default and acceleration of our repayment obligations under 
the other agreements under the cross-default provisions in such other agreements.  

Certain  debt  agreements  contain  subjective  acceleration  clauses  based  on  a  lender  deeming  itself 
insecure or if a “material adverse change” in our business has occurred. If these clauses are implicated, 
and the lender declares that an event of default has occurred, the outstanding indebtedness would likely 
be immediately due and owing.  

If these events were to occur, we may not be able to pay our debts or borrow sufficient funds to refinance 
them. Even if new financing were available, it may not be on terms acceptable to us. As a result of this 
risk,  we  could  be  forced  to  take  actions  that  we  otherwise  would  not  take,  or  not  take  actions  that  we 
otherwise might take, in order to comply with these agreements.  

The  global  credit  and  capital  markets  are  undergoing  a  period  of  substantial  volatility  and  disruption. 
There can be no assurance that this credit environment will not worsen or further impact the availability 
and cost of debt financing, including the refinancing of our indebtedness. If we are unable to refinance or 
renegotiate  our  debt,  we  cannot  guarantee  that  we  will  be  able  to  generate  enough  cash  flow  from 
operations or that we will be able to obtain enough capital to service our debt, make acquisitions or fund 
our planned capital expenditures. In such an event, we could face substantial liquidity issues and might 
be  required  to  issue  equity  securities  or  sell  assets  to  meet  our  debt  payments  and  other  obligations. 
There  can  be  no  assurance  that  we  will  be  able  to  effect  refinancing  of  our  indebtedness  on  terms 
acceptable to us, if at all.  

Additionally, our real estate debt generally has a five-year term, after which the debt needs to be renewed 
or  replaced.  Over  the  last  three  years,  the  appraised  value  of  commercial  real  estate,  generally,  and 
much of our real estate, specifically, has declined. Further, many lenders are reducing the loan-to-value 
lending ratios for new or renewed real estate loans. The effect of these developments could result in our 
inability to renew maturing real estate loans at the debt level existing at maturity, or on terms acceptable 
to us, requiring us to find replacement lenders or to refinance at lower loan amounts. 

We have significant levels of mortgage debt maturing in the coming years. Approximately $46.3 million, 
$51.8 million and $61.8 million matures in 2013, 2014 and 2015, respectively. There can be no assurance 
that, if requested by us, our current lenders will be willing or able to extend these maturities, or that we 
will be able to find other counterparties to provide financing in the future. 

As of December 31, 2010, including the effect of interest rate swaps, approximately 59% of our total debt 
was variable rate. The majority of our variable rate debt is indexed to the 30 day LIBOR rate. The current 
21 

 
 
 
 
 
 
 
 
interest rate environment is at historically low levels, and interest rates will likely increase in the future. In 
the event interest rates increase, our borrowing costs may increase substantially. Additionally, fixed rate 
debt  that  matures  may  be renewed  at  interest  rates significantly  higher  than  current  levels. As  a  result, 
this could have a material adverse impact on our business, results of operations, financial condition and 
cash flows. 

We  have  a  significant  relationship  with  a  third-party  warranty  insurer  and  administrator.  If  the 
insurer  should  be  unable  to  meet  claims  under  our  customers’  policies,  such  events  could 
negatively impact our business, results of operations, financial condition and cash flows.  

We sell service warranty policies to our customers issued by a third-party obligor. We receive additional 
fee  income  if  actual  claims  are  less  than  the amounts  reserved for  anticipated  claims  and  the  costs  of 
administration  and  administrator  profit.  As  such,  the  service  contracts  must  expire  before  the  ultimate 
claims experience on the service contracts are known and the profit component can be calculated.  

A decline in the financial health of the third-party insurer could jeopardize the claims reserves held by the 
administrator, and prevent us from collecting the experience payments anticipated to be earned in future 
years. While the amount we receive varies annually, the loss of this income could negatively impact our 
business, results of operations, financial condition and cash flows. Further, the inability of the insurer to 
honor  service  warranty  claims  would  likely  result  in  reputational  risk  to  us  and  might  result  in  claims  to 
cover any default by the insurer.  

The  loss  of  key  personnel  or  the  failure  to  attract  additional  qualified  management  personnel 
could adversely affect our operations and growth.  

Our  success  depends  to  a  significant  degree  on  the  efforts  and  abilities  of  our  senior  management, 
particularly  Sidney  B.  DeBoer,  our  Chairman  and  Chief  Executive  Officer,  and  Bryan B.  DeBoer,  our 
President  and  Chief  Operating  Officer.  Further,  we  have  identified  Sidney  B.  DeBoer  and/or  Bryan  B. 
DeBoer in most of our store franchise agreements as the individuals who control the franchises and upon 
whose  financial  resources  and  management  expertise  the  manufacturers  may  rely  when  awarding  or 
approving the transfer of any franchise.  

In addition, as we expand, we may need to hire additional managers. The market for qualified employees 
in the industry and in the regions in which we operate, particularly for general managers and sales and 
service personnel, is highly competitive and may subject us to increased labor costs during periods of low 
unemployment.  The  loss  of  the  services  of  key  employees  or  the  inability  to  attract  additional  qualified 
managers could have a material adverse effect on our business, results of operations, financial condition 
and  cash  flows.  In  addition,  the  lack  of  qualified  management  or  employees  employed  by  potential 
acquisition candidates may limit our ability to consummate future acquisitions.  

The  sole  voting  control  of  our  company  is  currently  held  by  Sidney  B.  DeBoer,  who  may  have 
interests different from our other shareholders. Further, 3.8 million shares of our Class B common 
stock held by Lithia Holding Company, LLC (“Lithia Holding”) are pledged, with other assets, to 
secure personal indebtedness of Mr. DeBoer. The failure to repay the indebtedness could result in 
the sale of such shares and the loss of such control, which may violate agreements with certain 
manufacturers.  

Lithia  Holding,  of  which  Sidney  B.  DeBoer,  our  Chairman  and  Chief  Executive  Officer,  is  the  sole 
managing member, holds all of the outstanding shares of our Class B common stock. A holder of Class B 
common  stock  is  entitled  to  ten  votes  for  each  share  held,  while  a  holder  of  Class A  common  stock  is 
entitled  to  one  vote  per  share  held.  On  most  matters,  the  Class A  and  Class  B  common  stock  vote 
together  as  a  single  class.  As  of  March  7,  2011,  Lithia  Holding  controlled  approximately  63%  of  the 
22 

 
 
 
 
 
 
 
 
 
aggregate number of votes eligible to be cast by shareholders for the election of directors and most other 
shareholder  actions. In  addition,  because  Mr. DeBoer  is  the  managing  member  of  Lithia  Holding,  he 
currently  controls,  and  will  continue  to  control,  all  of  the  outstanding  Class  B  common  stock,  thereby 
allowing him to control the company.  

Lithia Holding has pledged 3.8 million shares of our Class B common stock, together with other personal 
assets  of  Mr. DeBoer,  to  secure  a  personal  loan  to  Mr. DeBoer  from  U.S.  Bank  National  Association. 
Should  he  be  unable  to  repay  the  loan,  the  bank  could  foreclose  against  the  Class  B  common  stock, 
which would result in the automatic conversion of such shares to Class A common stock. In such event, 
Mr. DeBoer  would  no  longer  be  in  control  of  the  company  and  this  loss  (change)  in  control,  if  not 
consented  to  by  the  manufacturers,  would  be  a  technical  violation  under  most  of  the  dealer  sales  and 
service  agreements  held  by  us.  While  applicable  state  franchise  laws  prohibit  manufacturers  from 
unreasonably  withholding  consent  to  a  change  in  control  or  the  appointment  of  a  new  individual 
responsible  for  the  operations  of  a  store  should  a  loss  in  control  result  in  the  removal  of  both  Sidney 
DeBoer  and  Bryan  DeBoer,  there  can  be  no  assurance  that  such  laws  will  not  change.  In  addition,  the 
market  price  of  our  Class A  common  stock  could  decline  materially  if  the  bank  foreclosed  on  such 
pledged stock and subsequently sold such stock in the open market.  

Risks related to investing in our Class A common stock  

Future sales of our Class A common stock in the public market could adversely impact the market 
price of our Class A common stock.  

As of March 7, 2011, we had 3,187,672 shares of Class A common stock reserved for issuance under our 
equity  plans  (including  our  employee  stock  purchase  plan).  As  of  March  7,  2011,  a  total  of  1,376,262 
shares were outstanding related to outstanding restricted stock units and options (with the options having 
a  weighted  average  exercise  price  of  $13.24  per  share  and  options  to  purchase  385,245  shares  being 
exercisable). In addition, we had 3,762,231 shares of Class B common stock outstanding convertible into 
3,762,231 shares of Class A common stock.  

In  the  future,  we  may  issue  additional  shares  of  our  Class A  common  stock  to  raise  capital  or  effect 
acquisitions. We cannot predict the size of future sales or issuance or the effect, if any, they may have on 
the  market  price  of  our  Class A  common  stock.  The  sale  of  substantial  amounts  of  Class A  common 
stock, or the perception that such sales may occur, could adversely affect the market price of our Class A 
common stock and impair our ability to raise capital through the sale of additional equity securities, or to 
sell equity at a price acceptable to us.  

Volatility  in  the  market  price  and  trading  volume  of  our  Class A  common  stock  could  adversely 
impact the value of the shares of our Class A common stock.  

The  stock  market  in  recent  years  has  experienced  significant  price  and  volume  fluctuations  that  have 
often  been  unrelated  or  disproportionate  to  the  operating  performance  of  companies  like  ours.  These 
broad market factors may materially reduce the market price of our Class A common stock, regardless of 
our operating performance. The market price of our Class A common stock, which has experienced large 
price  and  volume  fluctuations  over  the  last  five  years,  could  continue  to  fluctuate  significantly  for  many 
reasons,  including  in response  to  the risks described  herein  or  for reasons  unrelated  to  our operations, 
such as:  
 
 

reports by industry analysts;  
changes  in  financial  estimates  by  securities  analysts  or  us,  or  our  inability  to  meet  or  exceed 
securities analysts’,  investors’ or our own estimates or expectations;  
  actual or anticipated sales of common stock by existing shareholders;  
 

capital commitments;  

23 

 
 
  
 
 
 
 
 
  additions or departures of key personnel;  
  developments in our business or in our industry;  
  a prolonged downturn in our industry;  
  general  market  conditions,  such  as  interest  or  foreign  exchange  rates,  commodity  and  equity 

prices, availability of credit, asset valuations and volatility;  
changes in global financial and economic markets;  

 
  armed conflict, war or terrorism;  
 
 
 

regulatory changes affecting our industry generally or our business and operations in particular;  
changes in market valuations of other companies in our industry;  
the  operating  and  securities  price  performance  of  companies  that  investors  consider  to  be 
comparable to us; and  

  announcements  of  strategic  developments,  acquisitions  and  other  material  events  by  us,  our 

competitors or our suppliers. 

Oregon  law  and  our  Restated  Articles  of  Incorporation  may  impede  or  discourage  a  takeover, 
which could impair the market price of our Class A common stock.  

We  are  an  Oregon  corporation,  and  certain  provisions  of  Oregon  law  and  our  Restated  Articles  of 
Incorporation  may  have  anti-takeover  effects.  These  provisions  could  delay,  defer  or  prevent  a  tender 
offer  or  takeover  attempt  that  a  shareholder  might  consider  to  be  in  his  or  her  best  interest.  These 
provisions may also affect attempts that might result in a premium over the market price for the shares 
held by shareholders, and may make removal of the incumbent management and directors more difficult, 
which, under certain circumstances, could reduce the market price of our Class A common stock.  

Our issuance of preferred stock could adversely affect holders of Class A common stock.  

Our Board of Directors is authorized to issue a series of preferred stock without any action on the part of 
our  holders  of  Class A  common  stock.  Our  Board  of  Directors  also  has  the  power,  without  shareholder 
approval,  to  set  the  terms  of  any  such  series  of  preferred  stock  that  may  be  issued,  including  voting 
powers,  preferences  over  our  Class A  common  stock  with  respect  to  dividends  or  if  we  voluntarily  or 
involuntarily  dissolve  or  distribute  our  assets,  and  other  terms.  If  we  issue  preferred  stock  in  the  future 
that has preference over our Class A common stock with respect to the payment of dividends or upon our 
liquidation, dissolution or winding up, or if we issue preferred stock with voting rights that dilute the voting 
power of our Class A common stock, the rights of holders of our Class A common stock or the price of our 
Class A common stock could be adversely affected.  

24 

 
 
 
 
 
 
Item 1B.  Unresolved Staff Comments 

None. 

Item 2.  Properties 

Our stores and other facilities consist primarily of automobile showrooms, display lots, service facilities, 
collision  repair  and  paint  shops,  supply  facilities,  automobile  storage  lots,  parking  lots  and  offices.  We 
believe our facilities are currently adequate for our needs and are in good repair. Some of our facilities do 
not  currently  meet  manufacturer  image  or  size  requirements  and  we  are  actively  working  to  find  a 
mutually  acceptable  outcome  in  terms  of  timing  and  overall  cost.  We  own  certain  properties,  but  also 
lease  certain  properties,  providing  future  flexibility  to  relocate  our  retail  stores  as  demographics, 
economics, traffic patterns or sales methods change. Most leases provide us the option to renew the lease 
for one or more lease extension periods. We also hold certain vacant dealerships and undeveloped land 
for future expansion. 

Item 3.  Legal Proceedings 

We  are  party  to  numerous  legal  proceedings  arising  in  the  normal  course  of  our  business.  While  we 
cannot  predict  with  certainty  the  outcomes  of  these  matters,  we  do  not  anticipate  that  the  resolution  of 
legal proceedings arising in the normal course of business or the proceeding described below will have a 
material adverse effect on our business, results of operations, financial condition, or cash flows. 

Alaska Service and Parts Advisors and Managers Overtime Suit 

On  March  22,  2006,  seven  former  employees  in  Alaska  brought  suit  against  Lithia  (Dunham,  et  al.  v. 
Lithia  Support  Services,  et  al.,  3AN-06-6338  Civil,  Superior  Court  for  the  State  of  Alaska)  seeking 
overtime wages, additional liquidated damages and attorney’s fees. The complaint was later amended to 
include a total of 11 named plaintiffs. The court ordered the dispute to arbitration. In February 2008, the 
arbitrator granted the plaintiffs’ request to establish a class of plaintiffs consisting of all present and former 
service  and  parts  department  employees  totaling  approximately  150  individuals  who  were  paid  on  a 
commission basis. Lithia filed a motion requesting reconsideration of this class certification. The arbitrator 
granted our motion in part and removed approximately 30 service and parts managers from the case. A 
class action opt-out notice was mailed to the remaining class members in October 2009. Lithia and the 
plaintiffs  agreed  to  conduct  the  arbitration  in  two  parts.  The  first  part  of  arbitration  determined  if  liability 
existed for Lithia. This arbitration was conducted from September 27 to 29, 2010. The arbitrator ruled in 
Lithia’s favor and determined that there were no valid claims. The plaintiff has appealed the decision, but 
we believe the likelihood of overturning the decision is remote, as the appeal is to the arbitrator who made 
the initial ruling. Therefore, Lithia believes the exposure on this case is now immaterial. 

Item 4.  Reserved 

25 

 
 
 
 
 
 
 
 
 
 
PART II 

Item 5.  Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer       

Purchases of Equity Securities 

Stock Prices and Dividends 
Our Class A common stock trades on the New York Stock Exchange under the symbol LAD. The following 
table presents the high and low sale prices for our Class A common stock, as reported on the New York 
Stock Exchange Composite Tape for each of the quarters in 2009 and 2010: 

2009 
Quarter 1 
Quarter 2 
Quarter 3 
Quarter 4 

2010 
Quarter 1 
Quarter 2 
Quarter 3 
Quarter 4 

$ 

$ 

High 

Low 

$ 

$ 

3.90 
9.58 
16.49 
15.42 

9.55 
9.36 
9.94 
14.45 

1.98 
1.85 
8.43 
7.04 

5.18 
6.09 
5.87 
9.45 

The number of shareholders of record and approximate number of beneficial holders of Class A common 
stock at March 7, 2011 was 1,229 and 7,777, respectively. All shares of Lithia’s Class B common stock 
are held by Lithia Holding Company, LLC.   

Dividends declared on our Class A and Class B common stock during 2010 were as follows: 

Quarter declared: 
2010 
First quarter 
Second quarter 
Third quarter 
Fourth quarter 

Dividend 
amount per 
share 

  Total amount of 

dividend (in 
thousands) 

$

$

- 
0.05 
0.05 
0.05 

- 
1,300 
1,307 
1,312 

We did not declare nor pay any dividends on our Class A and Class B common stock in 2009. 

Equity Compensation Plan Information 
Information regarding securities authorized for issuance under equity compensation plans is included in 
Item 12. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Stock Performance Graph 
The following line-graph shows the annual percentage change in the cumulative total returns for the past 
five  years  on  an  assumed  $100  initial  investment  and  reinvestment  of  dividends,  on  (a)  Lithia  Motors, 
Inc.’s  Class  A  common  stock;  (b)  the  Russell  2000;  and  (c)  a  peer  group  index  composed  of  Penske 
Automotive  Group,  AutoNation,  Sonic  Automotive,  Group  1  Automotive  and  Asbury  Automotive  Group, 
the  only  other  comparable  publicly  traded  automobile  dealerships  in  the  United  States  as  of  December 
31,  2010.  The  peer  group  index  utilizes  the  same  methods  of  presentation  and  assumptions  for  the  total 
return calculation as does Lithia Motors and the Russell 2000. All companies in the peer group index are 
weighted in accordance with their market capitalizations.  

Base 
Period 

Indexed Returns for the Year Ended 

Company/Index 
Lithia Motors, Inc. 
Auto Peer Group 
Russell 2000 

12/31/2005  12/31/2006 12/31/2007 12/31/2008 12/31/2009  12/31/2010
$ 51.52
110.51
124.45

$100.00 
100.00 
100.00 

$29.15 
79.36 
98.11 

$ 93.10
114.40
118.35

$ 45.57
79.20
116.52

$11.56
38.35
77.14

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
 
Item 6.  Selected Financial Data 

You  should  read  the  Selected  Financial  Data  in  conjunction  with  Item  7.  “Management’s  Discussion  and 
Analysis of Financial Condition and Results of Operations,” our Consolidated Financial Statements and Notes 
thereto and other financial information contained elsewhere in this Annual Report on Form 10-K. The results of 
operations for stores classified as discontinued operations have been presented on a comparable basis for all 
periods presented. 

 (In thousands, except per share amounts) 
Consolidated Statement of Operations Data: 
Revenues: 
  New vehicle 
  Used retail vehicle 
  Used wholesale vehicle 
  Finance and insurance 
  Service, body and parts 
  Fleet and other 
    Total revenues 

Gross Profit: 
  New vehicle 
  Used retail vehicle 
  Used wholesale vehicle 
  Finance and insurance 
  Service, body and parts 
  Fleet and other 
    Total gross profit 

Operating income (loss)(1) 

Income (loss) from continuing operations before 

income taxes(1) 

Income (loss) from continuing operations 

Basic income (loss) per share from continuing 

operations 

Basic income (loss) per share from discontinued 

operations 

Basic net income (loss) per share 
Shares used in basic per share  

Diluted income (loss) per share from continuing 

operations 

Diluted income (loss) per share from discontinued 

operations 

Diluted net income (loss) per share 
Shares used in diluted per share  

Cash dividends declared per common share 

(In thousands) 
Consolidated Balance Sheet Data: 
Working capital 
Inventories 
Total assets 
Floorplan notes payable 
Long-term debt, including current maturities 
Total stockholders’ equity 

$

$

$

$

$

$

$

$

$

$

$

$

$

2010 

1,067,648 
581,185 
108,113 
67,107 
295,823 
11,722 
2,131,598 

87,384 
82,003 
645 
67,107 
142,584 
1,707 
381,430 

47,940 

23,193 

14,100 

$

$

$

$

$

$

$

Year Ended December 31, 
2008 

2009 

2007 

881,329 
477,253 
72,699 
56,397 
291,075 
2,614 
1,781,367 

74,417 
67,166 
411 
56,397 
138,543 
1,331 
338,265 

35,713 

12,078 

6,916 

$

$

$

$

$

$

$

1,167,532 
469,603 
96,476 
77,503 
303,596 
4,867 
2,119,577 

91,791 
53,458 
(3,136) 
77,503 
144,795 
1,572 
365,983 

$ 

$ 

$ 

$ 

1,544,417 
555,429 
133,862 
100,037 
303,412 
5,185 
2,642,342 

120,628 
78,388 
3,073 
100,037 
144,381 
1,357 
447,864 

(300,753)  $ 

79,438 

(333,010) 

$ 

38,606 

(225,132)  $ 

21,722 

$

$

$

$

$

$

$

2006 

1,448,866 
537,984 
117,868 
97,111 
257,942 
5,174 
2,464,945 

113,552 
80,697 
3,554 
97,111 
124,628 
1,454 
420,996 

89,636 

52,481 

32,256 

0.54 

$

0.31 

$

(11.15) 

$ 

1.10 

$

1.65 

(0.01)
0.53 
26,062 

$

0.11 
0.42 
22,037 

$

(1.36) 

(12.51)  $ 
20,195 

- 
1.10  $

19,675 

0.25 
1.90 
19,583 

0.53 

$

0.31 

$

(11.15) 

$ 

1.06 

$

1.53 

(0.01)
0.52  $

0.10 
0.41  $

26,279 

22,176 

(1.36) 

(12.51)  $ 
20,195 

-
1.06  $

22,204 

0.23 
1.76 
22,207 

0.15  $

-  $

0.47

$ 

0.56  $

0.54

2010 
162,675  $
415,228 
971,676 
251,257 
280,774 
320,217 

2009 

96,886
333,628
895,100
216,082
265,773
307,038

As of December 31, 
2008 

$

$ 

99,524
428,032
1,133,459
343,290
338,229
248,343

2007 
193,447  $
606,056 
1,626,735 
456,237 
464,175 
508,212 

2006 
149,701
606,567
1,579,357
503,219
405,399
493,393

(1) 

Includes  $15.3  million,  $8.3  million  and  $338.7  million  of  non-cash  charges  related  to  asset  impairments  and  terminated 
construction projects for the years ended 2010, 2009 and 2008, respectively. See Notes 1, 4 and 5 of Notes to Consolidated 
Financial Statements for additional information. 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 

You should read the following discussion in conjunction with Item 1. “Business,” Item 1A. “Risk Factors” and 
our Consolidated Financial Statements and Notes thereto. 

Overview 
As  discussed  in  Overview  in  Item  1,  “Business”  above,  we  are  a  leading  operator  of  automotive 
franchises and retailer of new and used vehicles and services. As of March 7, 2011, we offered 26 brands 
of new vehicles and all brands of used vehicles in 82 stores in the United States and online at Lithia.com. 
We sell new and used cars and light trucks, replacement parts, provide vehicle maintenance, warranty, 
paint and repair services and arrange related financing, service contracts, protection products and credit 
insurance.  

We continue to believe that the fragmented nature of the automotive dealership sector provides us with 
the opportunity to achieve growth through consolidation. We have completed over 100 acquisitions since 
our  initial  public  offering  in  1996.  Our  acquisition  strategy  has  been  to  acquire  underperforming 
dealerships  and,  through  the  application  of  our  centralized  operating  structure,  leverage  costs  and 
improve  store  profitability.  We  believe  the  current  economic  environment  provides  us  with  attractive 
acquisition opportunities. 

We  also  believe  that  we  can  continue  to  improve  operations  at  our  existing  stores.  By  promoting 
entrepreneurial leadership in our general manager position, we anticipate continuing improvement in the 
percentage of new vehicle sales we capture in our local markets. While we retail approximately one used 
vehicle for every new vehicle sold, we believe we can make additional improvements in our used vehicle 
sales performance by offering lower-priced value vehicles and selling brands other than the new vehicle 
franchise at each location. Overall, organic growth through improved operations is a goal in 2011. 

We  believe  our  cost  structure  is  aligned  with  current  industry  sales  levels.  Through  initiatives  started  in 
the second quarter of 2008, we have successfully established a cost structure which can be leveraged as 
vehicle sales levels improve. However, no assurances can be given that industry sales will not experience 
a  further  decline,  or  that  our  restructuring  efforts  were  sufficient  to  meet  our  operating  objectives  in  a 
declining market. 

Critical Accounting Policies and Estimates 
The preparation of financial statements in conformity with U.S. generally accepted accounting principles 
requires  us  to  make  certain  estimates,  judgments  and  assumptions  that  affect  the  reported  amounts  of 
assets and liabilities, the disclosure of contingent assets and liabilities and reported amounts of revenues 
and  expenses  at  the  date  of  the  financial  statements.  Certain  accounting  policies  require  us  to  make 
difficult  and  subjective  judgments  on  matters  that  are  inherently  uncertain.  The  following  accounting 
policies  involve  critical  accounting  estimates  because  they  are  particularly  dependent  on  assumptions 
made  by  management.  While  we  have  made  our  best  estimates  based  on  facts  and  circumstances 
available to us at the time, different estimates could have been used in the current period. Changes in the 
accounting  estimates  we  used  are  reasonably  likely  to  occur  from  period  to  period,  which  may  have  a 
material impact on the presentation of our financial condition and results of operations. 

Our  most  critical  accounting  estimates  include  those  related  to  goodwill  and  franchise  value,  long-lived 
assets, deferred tax assets, service contracts and other insurance contracts, and lifetime oil change and 
self insurance programs. We also have other key accounting policies for valuation of accounts receivable, 
expense  accruals  and revenue recognition.  However,  these policies  either  do  not  meet  the  definition  of 
critical  accounting  estimates  described  above  or  are  not  currently  material  items  in  our  financial 
statements. We review our estimates, judgments and assumptions periodically and reflect the effects of 

29 

 
 
 
 
 
 
 
  
revisions  in  the  period  that  they  are  deemed  to  be  necessary.  We  believe  that  these  estimates  are 
reasonable. However, actual results could differ materially from these estimates.  

Goodwill and Franchise Value 
We  are  required  to  test  our  goodwill  and  franchise  value  for  impairment  at  least  annually,  or  more 
frequently if conditions indicate that an impairment may have occurred.   

We  have  determined  that  we  operate  as  one  reporting  unit  for  evaluating  goodwill.  For  the  goodwill 
impairment testing, we apply a fair-value based test using the Adjusted Present Value method (“APV”) to 
indicate  the  fair  value  of  our  reporting  unit.  Under  the  APV  method,  future  cash  flows  are  based  on 
recently prepared budget forecasts and business plans to estimate the future economic benefits that the 
reporting unit will generate. An estimate of the appropriate discount rate is utilized to convert the future 
economic benefits to their present value equivalent.  

The  goodwill  impairment  test  is  a  two  step  process.  The  first  step  identifies  potential  impairments  by 
comparing the calculated fair value of a reporting unit with its book value. If the fair value of the reporting 
unit exceeds the carrying amount, goodwill is not impaired and the second step is not necessary. If the 
carrying value exceeds the fair value, the second step includes determining the implied fair value through 
further market research. The implied fair value of goodwill is then compared with the carrying amount to 
determine if an impairment loss is recorded. 

As  of  December  31,  2010,  we  had  $6.2  million  of  goodwill  on  our  balance  sheet.  The  first  step  of  our 
annual  goodwill  impairment  analysis,  which  we  performed  as  of  October  1,  2010,  did  not  result  in  an 
indication of impairment. The fair value at December 31, 2010, using the APV method, was 54% greater 
than  the  carrying  value  at  December  31,  2010.  Our  impairment  testing  of  goodwill  in  2008  resulted  in 
impairment charges of $299.3 million to fully write-off our goodwill, primarily due to the adverse change in 
the business climate and our reduced earnings and cash flow forecast. We did not have any goodwill on 
our balance sheet at December 31, 2009. 

We have determined the appropriate unit of accounting for testing franchise rights for impairment is on an 
individual  store  basis.  For  the  franchise  value  impairment  testing,  we  estimate  the  fair  value  of  our 
franchise rights primarily using the APV model. The forecasted cash flows used in the APV model contain 
inherent uncertainties, including significant estimates and assumptions related to growth rates, margins, 
general  operating  expenses,  and  cost  of  capital.  We  use  primarily  internally-developed  forecasts  and 
business plans to estimate the future cash flows that each franchise will generate. We have determined 
that only certain cash flows of the store are directly attributable to the franchise rights. We estimate the 
appropriate  interest  rate  to  discount  future  cash  flows  to  their  present  value  equivalent  taking  into 
consideration factors such as a risk-free rate, a beta, an equity risk premium, a small stock risk premium, 
and a store-specific risk premium.  

We also use third-party brokers’ estimates to assist us in determining the fair value of our franchise rights, 
which are developed using marketplace data related to current transactions involving franchise rights. 

As of December 31, 2010, we had $45.2 million of franchise value on our balance sheet. Our impairment 
testing  of  franchise  value  in  2010  did  not  indicate  any  impairment.  Our  impairment  testing  of  franchise 
value  in  2009  and  2008  resulted  in  impairment  charges  of  $0.3  million  and  $16.0  million,  respectively, 
primarily  due  to  the  adverse  change  in  the  business  climate  and  our  reduced  earnings  and  cash  flow 
forecast.  

We  are  subject  to  financial  statement  risk  to  the  extent  that  our  goodwill  or  franchise  rights  become 
impaired  due  to  decreases  in  the  fair  value.  A  future  decline  in  performance,  decreases  in  projected 
growth rates or margin assumptions or changes in discount rates could result in a potential impairment, 
which  could  have  a  material  adverse  impact  on  our  financial  position  and  results  of  operations. 

30 

 
 
 
 
 
 
 
 
 
Furthermore, in the event that a manufacturer is unable to remain solvent, we may be required to record a 
partial or total impairment on the remaining franchise value related to that manufacturer.  

See Notes 1 and 5 of Notes to Consolidated Financial Statements for additional information. 

Long-Lived Assets 
We estimate the depreciable lives of our property and equipment, including leasehold improvements, and 
review them for impairment when events or circumstances indicate that their carrying amounts may not 
be recoverable. 

A store is evaluated for recoverability if it has an operating loss in the current year and one of the prior 
two  years.  If  it  meets  this  criterion,  we  estimate  the  projected  undiscounted  cash  flows  for  each  asset 
group based on internally developed forecasts. If the undiscounted cash flows are lower than the carrying 
value of the asset group, we determine the fair value of the asset group based on additional market data, 
including recent experience in selling similar assets. 

We hold certain property for future development or investment purposes. If a triggering event is deemed 
to have occurred, we evaluate the property for impairment by comparing its estimated fair value based on 
listing price less costs to sell and other market data including similar property that is for sale or has been 
recently sold, to the current carrying value. If the carrying value is less than the estimated fair value, an 
impairment is recorded. 

Although we believe our property and equipment and assets held and used are appropriately valued, the 
assumptions and estimates used may change and we may be required to record impairment charges to 
reduce  the  value  of  these  assets.  A  future  decline  in  store  performance,  decrease  in  projected  growth 
rates or changes in other operating assumptions could result in an impairment of long-lived asset groups, 
which  could  have  a  material  adverse  impact  on  our  financial  position  and  results  of  operations.  A 
continued  decline  in  the  commercial  real  estate  market  could  result  in  a  potential  impairment  of  certain 
investment  properties  not  currently  used  in  operations.  Currently,  $28.9  million  of  our  long-lived  assets 
are  considered  held  for  future  development  or  investment  purposes.  Of  the  remaining  assets  used  in 
operations,  $142.7  million  are  associated  with  stores  operating  domestic  franchises  and  $190.8  million 
are associated with corporate operations and stores operating import/luxury franchises. 

Due to the adverse change in the business climate and our reduced earnings and cash flow forecast, we 
performed impairment testing on long-lived assets during 2010, 2009 and 2008. As a result, we recorded 
impairments  related  to  long-lived  assets  of  $15.3  million,  $10.4  million  and  $13.9  million  in  2010,  2009 
and 2008, respectively. 

See Notes 1 and 4 of Notes to Consolidated Financial Statements for additional information. 

Deferred Tax Assets 
As  of  December  31,  2010,  we  had  deferred  tax  assets  of  approximately  $59.1  million  and  deferred  tax 
liabilities  of  $16.6  million.  The  principal  components  of  our  deferred  tax  assets  are  related  to  goodwill, 
allowances and  accruals, deferred revenue  and cancellation  reserves.  The  principal  components of  our 
deferred tax liabilities are related to depreciation on property and equipment and inventories. 

We consider whether it is more likely than not that some portion or all of the deferred tax assets will not 
be  realized.  The  ultimate  realization  of  deferred  tax  assets  is  dependent  upon  future  taxable  income 
during the periods in which those temporary differences become deductible. We consider the scheduled 
reversal of deferred tax liabilities (including the impact of available carryback and carryforward periods), 
projected future taxable income, and tax-planning strategies in making this assessment.   

31 

 
 
 
 
 
 
 
 
 
 
 
Based upon the scheduled reversal of deferred tax liabilities, and our projections of future taxable income 
over the periods in which the deferred tax assets are deductible, we believe it is more likely than not that 
we will realize the benefits of these deductible differences. 

At December 31, 2010, we have not recorded any valuation allowance on deferred tax assets. If we are 
unable  to  meet  the  projected  taxable  income  levels  utilized  in  our  analysis,  and  depending  on  the 
availability of feasible tax planning strategies, we might record a valuation allowance on a portion or all of 
our  deferred  tax  assets  in  the  future.  In  the  event  that  a  manufacturer  is  unable  to  remain  solvent,  our 
operations may be impacted and we might record a valuation allowance on a portion or all of the deferred 
tax assets, which could have a material adverse impact on our financial position and results of operations. 

Service Contract and Other Insurance Contracts 
We receive commissions from the sale of vehicle service contracts and certain other insurance contracts. 
The contracts are sold through unrelated third parties, but we may be charged back for a portion of the 
commissions in the event of early termination of the contracts by customers. We sell these contracts on a 
straight  commission  basis;  in  addition,  we  may  also  participate  in  future  underwriting  profit  pursuant  to 
retrospective commission arrangements, which are recognized as income upon receipt. 

We record commissions at the time of sale of the vehicles, net of an estimated liability for future charge-
backs.  We  have  established  a  reserve  for  estimated  future  charge-backs  based  on  an  analysis  of 
historical  charge-backs  in  conjunction  with  estimated  lives  of  the  applicable  contracts.  If  future 
cancellations  are  different  than  expected,  we  could  have  additional  expense  or  income  related  to  the 
cancellations in future periods, which could have a material adverse impact on our financial position and 
results of operations. 

At  December  31,  2010  and  2009,  the  reserve  for  future  cancellations  totaled  $9.4  million  and  $10.3 
million,  respectively,  and  is  included  in  accrued  liabilities  and  other  long-term  liabilities  on  our 
consolidated  balance  sheets.  A  10%  increase  in  expected  cancellations  would  result  in  an  additional 
reserve of approximately $1.0 million. 

Lifetime Oil Change Self-Insurance 
In March 2009, we assumed from a third party the obligation to provide future lifetime oil service for a pool 
of existing contracts and began to self-insure the majority of the lifetime oil contracts we sell. 

Payments we receive upon sale of the lifetime oil contracts are deferred and recognized in revenue over 
the expected life of the service agreement to best match the expected timing of the costs to be incurred to 
perform  the  service.  We  estimate  the  timing  and  amount  of  future  costs  for  claims  and  cancellations 
related to our lifetime oil contracts using historical experience rates and estimated future costs. 

If our estimates of future costs to perform under the contracts exceed the existing deferred revenue, we 
record a charge in the statement of operations. We perform our loss contingency analysis separately for 
the  pool  of  assumed  contracts  and  the  pool  of  self-insured  contracts  sold  starting  in  March  2009.  We 
recorded a charge of $1.0 million and $1.4 million in 2010 and 2009, respectively, for expected costs in 
excess  of  revenue  deferred  related  to  the  pool  of  assumed  contracts.  We  believe  the  new  vehicle 
purchase cycle  has been delayed  for many  buyers.  If  the  ownership  cycle does not accelerate  towards 
pre-recession levels, our estimate of the number of oil changes to be performed over a vehicles life may 
require upward revisions, which may adversely affect  our financial position and results of operations. In 
addition,  other  changes  in  assumptions  about  future  costs  expected  to  be  incurred  to  service  contracts 
could result in the recognition of additional charges, which could have a material adverse impact on our 
financial position and results of operations.  

32 

 
 
 
 
 
 
 
 
 
A  10%  change  in  expected  claims  costs  per  contract  for  the  assumed  pool  of  contracts  would  result  in 
additional reserves of approximately $1.0 million. A 10% change in expected claims per contract for the 
self-insured sold contracts would not require any reserve. At December 31, 2010 and 2009, the remaining 
deferred revenue related to the assumed obligation and the self-insured sold contracts was $7.5 million 
and $13.9 million, respectively.  

Self Insurance Programs 
We  self-insure  a  portion  of  our  property  and  casualty  insurance,  medical  insurance  and  workers’ 
compensation  insurance.  A  third-party  is  engaged  to  estimate  the  loss  exposure  related  to  the  self-
retained portion of the risk associated with these insurances. Additionally, we analyze our historical loss 
and  claims  experience  to  estimate  the  loss  exposure  associated  with  these  programs.  Any  changes  in 
assumptions or claim experience could result in the recognition of additional charges, which could have a 
material adverse impact on our financial position and results of operations.  

At December 31, 2010 and 2009, the total reserve associated with these programs was $7.3 million and 
$3.2  million,  respectively,  and  is  included  in  accrued  liabilities  and  other  long-term  liabilities  on  our 
consolidated balance sheets. A 10% increase in claims experience would result in additional reserves of 
approximately $3.3 million.  

Results of Continuing Operations  
For  the  year  ended  December  31,  2010,  we  reported  income  from  continuing  operations,  net  of  tax,  of 
$14.1 million, or $0.53 per diluted share. For the years ended December 31, 2009 and 2008, we reported 
income  from  continuing  operations,  net  of  tax,  of  $6.9  million,  or  $0.31  per  diluted  share,  and  net  loss 
from continuing operations, net of tax, of $225.1 million, or $11.15 per diluted share, respectively.   

Discontinued Operations 
As a result of the restructuring we began in 2008, we have sold or closed certain stores in 2008, 2009 
and 2010. Results for sold or closed stores, qualifying for reclassification under the applicable accounting 
guidance,  have  their  results  presented  as  discontinued  operations  in  our  consolidated  statements  of 
operations. As a result, our results from continuing operations are presented on a comparable basis for all 
periods.  Within  discontinued  operations,  we  realized  a  net  gain  (loss)  of  $(0.4)  million,  $2.2  million  and 
$(27.5) million for the years ended December 31, 2010, 2009 and 2008, respectively. See Notes 1 and 16 
of Notes to Consolidated Financial Statements for additional information. 

33 

 
 
 
 
 
 
Key Performance Metrics 
Certain key performance metrics for revenue and gross profit were as follows for 2010, 2009 and 2008 
(dollars in thousands): 

 2010 
New vehicle 
Used vehicle, retail 
Used vehicle, wholesale 
Finance and insurance(1) 
Service, body and parts 
Fleet and other 

 2009 
New vehicle 
Used vehicle, retail 
Used vehicle, wholesale 
Finance and insurance(1) 
Service, body and parts 
Fleet and other 

2008 
New vehicle 
Used vehicle, retail 
Used vehicle, wholesale 
Finance and insurance(1) 
Service, body and parts 
Fleet and other 

Revenues 
1,067,648 
581,185 
108,113 
67,107 
295,823 
11,722 
2,131,598 

Revenues 
881,329 
477,253 
72,699 
56,397 
291,075 
2,614 
1,781,367 

Revenues 
1,167,532 
469,603 
96,476 
77,503 
303,596 
4,867 
2,119,577 

$ 

$ 

$ 

$ 

$ 

$ 

Percent of 
Total Revenues 
50.1% 
27.3 
5.1 
3.1 
13.9 
0.5 
100.0% 

Percent of 
Total Revenues 
49.5% 
26.8 
4.1 
3.2 
16.3 
0.1 
100.0% 

Percent of 
Total Revenues 
55.1% 
22.2 
4.5 
3.7 
14.3 
0.2 
100.0% 

$

$

$

$

$

$

Gross 
Profit 
87,384 
82,003 
645 
67,107 
142,584 
1,707 
381,430 

Gross 
Profit 
74,417 
67,166 
411 
56,397 
138,543 
1,331 
338,265 

Gross 
Profit 
91,791 
53,458 
(3,136) 
77,503 
144,795 
1,572 
365,983 

Gross 
Profit 
Margin 
8.2% 

14.1 
0.6 
100.0 
48.2 
14.6 
17.9% 

Gross 
Profit 
Margin 
8.4% 

14.1 
0.6 
100.0 
47.6 
50.9 
19.0% 

Gross 
Profit 
Margin 
7.9% 

11.4 
(3.3) 
100.0 
47.7 
32.3 
17.3% 

Percent of Total 
Gross Profit 
22.9% 
21.5 
0.2 
17.6 
37.4 
0.4 
100.0% 

Percent of Total 
Gross Profit 

22.0% 
19.8 
0.1 
16.7 
41.0 
0.4 
100.0% 

Percent of Total 
Gross Profit 
25.1% 
14.6 
(0.9) 
21.2 
39.6 
0.4 
100.0% 

(1)  Commissions reported net of anticipated cancellations. 

Same Store Operating Data 
We  believe  that  same  store  sales  are  a  key  indicator  of  our  financial  performance.  Same  store  metrics 
demonstrate our ability to grow our revenue and profitability in our existing locations. As a result, same 
store sales have been integrated into the discussion below. 

Same  store  sales  are  calculated  for  stores  that  were  in  operation  as  of  December  31,  2010,  and  only 
including  the months of  operations  for  both  comparable  periods.  For  example, a  store acquired  in June 
2009 would be included in same store operating data beginning in July 2010, after its first full complete 
comparable month  of  operation. Thus, operating results  for same  store  comparisons would include  only 
the periods of July through December of both comparable years.    

34 

 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
New Vehicle Revenues 

(Dollars in thousands) 
Reported 
Revenue 
Retail units sold 
Average selling price per retail unit 

Same store 
Revenue 
Retail units sold 
Average selling price per retail unit 

(Dollars in thousands) 
Reported 
Revenue 
Retail units
Average se

 sold 
lling price per retail unit 

Same Store 
R
evenue 
Retail units so
Average se

ld 

lling price per retail unit 

Year Ended  
December 31, 

2010 

2009 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

1,067,648 
33,701 
31,680 

1,053,411 
33,173 
31,755 

$

$

$

$

881,329  $

29,316 
30,063  $

186,319 
4,385 
1,617 

881,290  $

29,302 
30,076  $

172,121 
3,871 
1,679 

21.1% 
15.0 
5.4 

19.5% 
13.2 
5.6 

Year Ended  
December 31, 

2009 

2008 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

881,329 
29,316 
30,063 

880,845 
29,280 
30,084 

$

$

$

$

1,167,532  $
39,756 
29,367  $

(286,203) 
(10,440
) 
696 

$

1,161,162 
39,523 
29,379  $

) 
(280,317
(10,243
) 
705 

(24.5)% 
(26.3) 
2.4 

(24.1)% 
(25.9) 
2.4 

$

$

$

$

$

$

$

$

ew  vehicle  sales  have  improved  throughout  2010  c
U.S.
N
e
conomy and our efforts to increase our share of the new vehicles sold within each local market. Credit 
availability  has  continued  to  improve  throughout  2010,  although  within  the  sub-prime  market,  lending 
remains  constrained.  Additionally,  domestic  brands  experienced  a  recovery  of  market  share  due  to 
improved product, increased consumer confidence as Chrysler and GM emerged from their restructuring, 
and as Toyota lost share due to perceived quality issues and recall campaigns. 

to  a  recovery  in  the 

p red  to  2009 

om a

due 

cessionary  environment. 
2009,  new  vehicle  sales  compared  to  2008  were  impacted  severely  by  the  re
Weak  consumer  confidence  and  a  lack  of  available  credit  reduced  demand  for  new  vehicles.  The  third 
quarter of 2009 experienced incremental improvement as a result of the CARS program, which provided 
government sponsored rebates for consumers who elected to purchase a new vehicle with improved fuel 
economy. Throughout 2009, Chrysler experienced declining market share, from approximately 12% at the 
beginning  of  the  year  to  approximately  8.5%  at  the  end  of  the  year.  Given  our  significant  exposure  to 
Chrysler  stores,  our  new  vehicle  sales  levels  were  further  adversely  impacted  as  competing  brands 
commanded  more  of  the  overall  market.  Also  in  the  fourth  quarter  of  2009,  a  shortage  of  available 
Chrysler product negatively impacted new vehicle sales levels. 

35 

 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Used Vehicle Retail Revenues 

(Dollars in thousands) 
Reported 
Retail revenue 
Retail units
 sold 
Average selling 

price per retail unit 

Same store  
etail revenue 
R
Retail units so
ld 
Average selling 

price per retail unit 

ollars in thousands) 

(D
Reported 
Retail revenue 
Retail units sold 
Average selling price per retail unit 

Same store  
Retail revenue 
Retail units sold 
A

verage selling price per retail unit 

$

$

$

$

$

$

$

$

Year Ended  
December 31, 

2010 

2009 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

581,185 
34,969 
16,620 

568,532
34,173 
16,637 

$

$

$

$

$

477,253 
29,453 
16,204  $

103,932 
5,516 
416 

  $

476,395
29,386 
16,212  $

92,137 
4,787 
425 

21.8% 
18.7 
2.6 

19.3% 
16.3 
2.6 

Yea

nd
r E ed  
December 31, 

2009 

2008 

Increase 
(Decrease) 

%
Increase 
(Decrease) 

477,253 
29,453 
16,204 

4

76,076 
29,366 
16,212

$

$

$

$

$

469,603 
28,339
16,57

1  $

4

67,218  $
28,164 
16,589

  $

7,650 
1,114 
(367) 

8,858 
1
,202 
(377
) 

1.6% 
3.9 
(2.2) 

1.9%
4.3 
(2.3
) 

ed

les  have  increas

  as
rease the number of l

f 
Used  vehicle  retail  unit  sa
ll. 
new vehicles, and as we inc
W
e have focused our store personnel on maximizing retail used vehicle sales and reducing the number of 
used  vehicles  we  wholesale  after  acquiring  them  via  trade-in.  Despite  an  improving  new  vehicle  sales 
market  in  2010,  we  have  continued  to  focus  on  increasing  used  vehicles  sales,  particularly  older,  less 
expensive vehicles. As a result, our used retail to new vehicle sales ratio is up slightly from 1.00:1 in 2009 
to 1.04:1 in 2010.  

r ase  used  vehi
g , olde

  consum
ower-p e, 

ct  to  pu ch
er-mar in

cle
s  ins
 vehicles 

ers  ele
ric

tead  o
we se

r used

high

The average price of used vehicles sold decreased in 2009 compared to 2008 as we worked through an 
inventory of vehicles that was not in high demand, a shift towards cars and away from trucks and as a 
duction in available credit decreased the amount of financing customers could obtain, which resulted in 
re
lower average transaction prices. 

36 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Used Vehicle Wholesale Revenues 

(Dollars in thousands) 
Reported 
Wholesale revenue 
Wholesale 
units sold 
Average selling price

 per wholesale unit 

holesale revenue 

Same store  
W
Wholesale uni
ts sold 
Average selling price

 per wholesale unit 

ollars in thousands) 

(D
Reported 
Wholesale revenue 
Wholesale units sold 
Average selling price per wholesale unit 

Same store  
Wholesale revenue 
Wholesale units sold 
A

verage selling price per wholesale unit 

$

$

$

$

$

$

$

$

Year Ended  
December 31, 

2010 

2009 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

108,113 
14,365 
7,526 

105,701
14,043
7,527 

$

$

$

$

9  $

72,69
13,623 

5,336  $

  $

71,936
13,562

5,304  $

35,414 
742
2,190 

33,765
481
2,223 

48.7% 
5.4 
41.0 

46.9%
3.5 
41.9 

Yea

nd
r E ed  
December 31, 

2009 

2008 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

72,699 
13,623 
5,336 

71,905 
1
3,545 
5,309 

$

$

$

$

$

96,476 
16,477
5,85

5  $

94,887  $
1

6,288 
5,826 

$

(23,777) 
(2,854) 
(519) 

(
22,982) 
(2
,743) 
(517) 

(24.6)% 
(17.3) 
(8.9) 

(24.2)%
(
16.8) 
(8.9) 

ctions are a result of vehicles we
mpted to s l via r

Wholesale transa
m 
us, or from vehicles we have atte
ry 
r other factors. Throughout 2010, we have concentrated on directing more lower-priced, older vehicles to 
o
retail sale rather than wholesale disposal. As a result, we have seen an increase in average wholesale 
price, and have increased wholesale revenues by a larger percentage than wholesale units. 

stom
ing veh
se of due to time in

d from
pu hase
c
at  e ele

rc
tail th w

cu
t to di po
s

fro
icles 
 invento

 have 
e

ers buy

el

Wholesale vehicle sales were down in 2009 compared to 2008 mainly due to changes in vehicle mix as 
ia wholesale. 
we kept more 3 to 7 year old vehicles than in previous years, resulting in fewer units sold v
he  units  sold  via  wholesale  in  2009  had  lower  average  selling  prices  as  they  represented  a  larger 
T
percentage of older, less expensive vehicles not suitable for retail sale. 

Wholesale  vehicle sales  are  typically  done  at  or  near  inventory  cost  and  do not  comprise  a meaningful 
0.6 million, $0.4 million and $(3.1) 
component of our gross profit. We generated wholesale profit (loss) of $
m

illion in 2010, 2009 and 2008, respectively. 

37 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Finance and Insurance 

(Dollars in thousands) 
Reported 
Revenue  
Revenue pe

r retail unit 

Same store 
R
evenue  
Revenue per 

retail unit 

ollars in thousands) 

(D
Reported 
Revenue  
Revenue per retail unit 

Same store
Revenue  
Revenue per retail unit 

Year Ended  
December 31, 

2010 

67,107 
977 

63,096
937

2009 

56,397 
960 

53,843
917

$
$

$
$

Ye

nd
ar E ed  
December 31, 

2009 

56,397 
960 

53,808 
918 

2008 

77,503 
1,138 

72,771 
1,075 

$
$

$
$

$
$

$
$

$
$

$
$

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

$
$

$
$

$
$

$
$

10,710 
17 

9,253
20

Increase 
(Decrease) 

(21,106) 
(178) 

(18,963) 
(157) 

19.0% 
1.8 

17.2% 
2.2

%
Increase 
(Decrease) 

(27.2)% 
(15.6) 

(26.1)% 
(14.6) 

ance and insurance sales incre ed 
d more opportunity to p sent

 use  vehicles
as we 
In 2010, fin
ur pr
ks 
 o
than in 2009 and ha
re
turned  to  the  auto  finance  market  in  2010,  providing  alternate  financing  options  to customers  that  we 
had primarily shifted to credit unions in 2009. Banks typically pay a higher commission for arranging retail 
automotive  financing  and  our  revenue  per  retail  unit  increased  as  a  result.  Lenders  also  increased  the 
loan-to-value amount available to most customers, affording us the opportunity to sell additional or more 
comprehensive products while still remaining within an acceptable lending framework. 

nd
nsumers. Additionally, ban

sold a greater number 
ferings
ct
odu  of

of new a

as
re

 co

 to

d

In  2009,  the  declines  in  finance  and  insurance  sales  were  primarily  due  to  fewer  vehicles  sold  in  2009 
compared to 2008, as well as a decline in our penetration rate for finance and insurance products and the 
pact of restrictions on the overall loan amount to vehicle invoice cost, which can impact the ability of 
im
customers  to  finance  the  ancillary  products  we  offer.  Additionally,  customers  participating  in  the  CARS 
Program elected to pay cash for their vehicle at a higher rate and purchased fewer extended warranties 
and other ancillary products than our traditional customers. 

Additionally, in the first quarter of 2009, we discontinued the transfer of the obligation related to most of 
 party. As a result, beginning March 1, 2009, 
our lifetime lube, oil and filter insurance contracts to a third
e  no  longer  recognize  revenue  related  to  earned  commissions  at  the  inception  of  the  contract  but, 
w
instead, defer the full sale price of the contract and recognize the revenue over the expected life of the 
contract  as  services  are  provided.  This  change  improves  our  cash  position  as  we  retain  100%  of  the 
contract sales price, but decreased our finance and insurance revenues by approximately $69 per vehicle 
in 2009 compared to 2008. 

Penetration rates for certain products were as follows: 

Finance and insurance 
Service contracts 
Lifetime oil change and filter 

2009 
68% 
41 
35 

2008 
74% 
42 
34 

2010 
72%
41 
34 

38 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Service, Body and Parts Revenue 

(Dollars in thousands) 
Reported 
Customer pay 
Warranty 
Wholesale part
Body shop
Total service, bod

s 

y and parts 

ustomer pay 

Same store 
C
Warranty 
Wholesale part
Body shop
Total service, bod

s 

y and parts 

ollars in thousands) 

(D
Reported 
Customer pay 
Warranty 
Wholesale parts 
Body shop 
Total service, b

ody and parts 

Same store  
Customer pay 
Warranty 
W
Body shop 
Total service, b

holesale parts 

ody and parts 

Year Ended  
December 31, 

2010 

2009 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

166,941 
51,432 
49,404 
28,046 
95,823 

2

164,597
50,688 
48,690 
27,574 
91,549 

2

$

$

$

$

158,018 
55,539 
49,486 
28,032 
91,075 

2

157,652
55,433 
49,267 
28,032 
90,384 

2

nd   
Year E ed
December 31, 

2009 

2008 

158,018 
55,539 
49,486 
28,032
291,075 

1

57,627 
55,431 
49,253
28,032
290,343 

$

$

$

$

159,405 
59,676
54,08
3 
30,432
303,596 

1

58,329 
59,260 
53,817
30,432
301,838 

$

$

$

$

$

$

$

$

8,923 
(4,107) 
(82) 
14 
748 

4,

6,945
(4,745) 
(577) 
(458) 
,165 

1

5.6% 
(7.4) 
(0.2) 
- 
1.6 

4.4%
(8.6) 
(1.2) 
(1.6) 
0.4 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

(1,387) 
(4,137) 
(4,597) 
(2,400) 
12,521) 
(

(702) 
(3,829) 
) 
(4,564
) 
(2,400
,495) 

(11

(0.9)% 
(6.9) 
(8.5) 
(7.9) 
(4.1) 

(0.4)% 
(6.5) 
(8.5) 
(7.9) 
(3.8) 

$

$

$

$

$

$

$

$

s, 
ffected,
to 
lining  c
efer maintenance work and routine servicing for longer periods of time. Declining units in operation have 

Our service, body and parts business was also a
nomic  environment.  Dec
by  the  challenging  eco
d
impacted the overall available pool of vehicles to service and warranty opportunities.  

n
er
t a less  mag itude th
e e  h
as  caus
r  confid nc

an vehicle
ed custom

 alb it a
e
on me
su

 sale
ers 

010 compared to 2009. Domestic brand warranty work decreased by 1.6%, while impo

Warranty  work  accounted  for  approximately  17.4%  of  our  same  store  service,  body  and  parts  sales  in 
e warranty sales in 
2010 compared to 19.1% in 2009, which resulted in an 8.6% decrease in same stor
rt/luxury warranty 
2
work  decreased  by  4.0%  in  2010  compared  to  2009. To  offset  the  trends  in  warranty  work,  we  have 
emphasized the customer pay portion of our business through competitively priced routine maintenance 
offerings  and  increased  marketing  efforts.  The  customer  pay  service  and  parts  business,  which 
represented 56.5% of the total service, body and parts business in 2010 on a same store basis, was up 
4.4% compared to 2009. 

Warranty  work  accounted  for  approximately  19.1%  of  our  same  store  service,  body  and  parts  sales  in 
2009 and declined 6.5% compared to 2008. The customer pay service and parts business represented 
4.3% of the total service, body and parts business in 2009, which was 0.4% lower compared to 2008. As 
5
discussed above, these changes in mix resulted from lower consumer confidence, deferred maintenance 
on vehicles and fewer warranty opportunities.  As a result, overall same store sales declined 3.8%. 

Gross Profit  
  2009 
Gross  profit  increased  $43.2  million  in  2010  compared  to  2009  and  decreased  $27.7  million  in
ompared  to  2008.  The  increase  in  2010  was  primarily  due  to  increased  revenues,  partially  offset  by  a 
c

39 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
decline in our overall gross profit margin. The decrease in 2009 compared to 2008 was due to decreased 
total revenues, partially offset by an increase in our overall gross profit margin.  

Gross profit margins achieved were as follows: 

New vehicle ...............................................................
etail used vehicle ...................................................
R
.
Wholesale used vehicles ...........................................
Finance and insurance ..............................................
Service, body and parts.............................................
Overall ......................................................................

New vehicle ...............................................................
etail used vehicle ...................................................
R
.
Wholesale used vehicles ...........................................
Finance and insurance ..............................................
Service, body and parts.............................................
Overall ......................................................................

 A basis point is equal to 1/100  of one percent. 

th

*

Ye

ar Ended December 31, 
2010 
     8.2% 
      1
4.1  
        0.6  
    100.0  
      48.2  
      17.9  

2009 
        8.4% 
      1
4.1  
        0.6 
    100.0  
      47.6  
      19.0  

Basis Point 
Change
(20)bp 
-  
-  
-  
60 
(110)  

ded D

Year En
2009 
     8.4% 
4.1  

      1
       0.6 
    100.0  
      47.6  
      19.0  

1, 

ecember 3
2008
        7.9% 
      1
1.4  
      (3.3) 
    100.0  
      47.7  
      17.3  

t 

Ba
C

sis Poin
hange* 
50bp 

270 
390 
-  
(10)  
170 

In  2010,  our  overall  gross  profit  marg
in  decreased  primarily  due  to  a  mix  shift  as  we  sold  a  greater 
umber  of  new  vehicles,  which  have  lower  margins  than  our  other  businesses.  We  have  worked  to 
n
maintain our gross profit margin in the face of rising product costs. We believe our “single-point” strategy 
of  maintaining  franchise  exclusivity  within  the  market  we  serve  protects  profitability  and  allows  us  to 
maintain margin levels. 

ttention on maximizing retail profit opportunities on each transaction in order to 
During 2009, we focused a
ffset the decline in overall sales levels. We also continued to adjust our vehicle inventories to respond to 
o
shifts  in  consumer  demand  driven  by  fuel  prices  and  macroeconomic  conditions.  These  factors  led  to 
improved gross profit margins in most of our business lines. We also focused on increasing the number of 
commodity  sales  in  our  service,  body  and  parts  business,  including  batteries,  tires  and  wiper  blades. 
These sales, although at a lower gross profit margin, present an opportunity to offset declining revenues 
in  future  periods.  As  discussed  above,  the  decline  in  revenues  is  attributable  to  decreased  units  in 
operation  from  fewer  vehicle  sales  in  2008  and  2009  and  lower  market  share  by  our  more  prevalent 
domestic brands. 

er Asset Impairment Charges  

Goodwill and Oth
e  are  required  to  test  our  goodwill  and  other  indefinite-lived  intangible  assets  for  impairment  at  least 
W
t an impairment may have occurred. In addition, long-
annually or more frequently if conditions indicate tha
lived  assets  held  and  used  by  us  and  intangible  assets  with  determinable  lives  are  reviewed  for 
impairment  whenever  events  or  circumstances  indicate  that  the  carrying  amount  of  assets  may  not  be 
recoverable. 

40 

 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
We  recorded  asset  impairment  charges  in  2010,  2009  and  2008.  Asset  impairments  recorded  as  a 
component of continuing operations consist of the following (in thousands): 

December 31,  
Goodwill 
Asset Impairments 
  Intangible assets 
  Long-lived assets 
  Other assets 
  Total asset impairments 

Selling, general and   

administrative 

2010 

- 

- 
15,301 
- 
15,301 

- 

$

$

$

$

2009 

- 

250 
10,350 
(2,328) 
8,272 

- 

$

$

$

$

2008 
299,266 

16,028 
13,876 
4,995 
34,899 

4,527 

$ 

$ 

$ 

$ 

During 2010, we believed events and circumstances indicated the carrying amount of our non-operational 
long-lived  assets  may  no  longer  be  recoverable,  triggering  interim  impairment  tests.  We  determined  a 
triggering event had occurred based on the following factors: 

slower industry recovery for retail vehicle sales than originally projected at the end of 2009; 

 
  oversupply  of  vacant  dealership  properties  due  to  the  economic  downturn  and  bankruptcy 

 

proceedings for Chrysler and GM; and 
the broader economic recovery, including the availability of credit, remained gradual, limiting the 
potential buyers of these types of properties. 

Based on  the  results  of  those  tests,  we  recorded  asset  impairment  charges  of  $15.3  million  associated 
with these properties during 2010.   

In  2009,  as  a  result  of  the  reorganization  in  bankruptcy  of  both  Chrysler  and  GM,  and  the  decline  in 
commercial real estate values, we tested our long-lived assets for recoverability. Additionally, operational 
results  for  certain  locations  have  been  retrospectively  reclassified  from  discontinued  operations  to 
continuing operations in the consolidated statement of operations, including prior period impairments. As 
these assets were no longer expected to be sold, a reversal of estimated costs to sell was recorded in 
2009.  Total asset impairment charges were $8.3 million in 2009. 

As  a  result  of  the  adverse  change  in  the  business  climate  and  our  reduced  earnings  and  cash  flow 
forecast,  we  tested  certain  goodwill,  franchise  value  and  long-lived  assets  for  recoverability  in  2008. 
Based  on  the  results  of  these  tests,  we  recorded  asset  impairment  charges  totaling  $334.2  million  in 
2008.  In  addition,  we  recorded  impairment  charges  on  certain  cancelled  construction  projects  of  $4.5 
million in 2008 as a component of selling, general and administrative expense. 

See Notes 1, 4 and 5 of Notes to Consolidated Financial Statements for additional information. 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Selling, General and Administrative Expense  
Selling, general and administrative expense (“SG&A”) includes salaries and related personnel expenses, 
advertising  (net  of  manufacturer  cooperative  advertising  credits),  rent,  facility  costs,  and  other  general 
corporate expenses. 

(Dollars in thousands) 
Personnel 
Advertising 
Rent 
Facility costs 
Other 
Total SG&A 

(Dollars in thousands) 
Personnel 
Advertising 
Rent 
Facility costs 
Other 
Total SG&A 

Year Ended  
December 31, 

2010 
185,557 
27,134 
14,715 
23,860 
49,346 
300,612 

2009 
171,289  $

$

18,402 
15,464 
23,614 
47,252 

$

276,021  $

Year Ended  
December 31, 

2009 
171,289 
18,402 
15,464 
23,614 
47,252 
276,021 

2008 
193,090  $

$

17,577 
17,161 
24,524 
63,160 

$

315,512  $

Increase 
(Decrease) 
14,268 
8,732 
(749) 
246 
2,094 
24,591 

Increase 
(Decrease) 
(21,801) 
825 
(1,697) 
(910) 
(15,908) 
(39,491) 

$ 

$ 

$ 

$ 

% 
Increase 
(Decrease) 

8.3% 

47.5 
(4.8) 
1.0 
4.4 
8.9 

% 
Increase 
(Decrease) 
(11.3)% 
4.7 
(9.9) 
(3.7) 
(25.2) 
(12.5) 

SG&A increased $24.6 million in 2010 compared to 2009, primarily due to increased sales volumes and 
increased advertising expense to gain market share, offset by savings in other areas as we continued to 
focus on reducing costs. SG&A as a percentage of gross profit was 78.8% in 2010 compared to 81.6% in 
2009. 

SG&A decreased $39.5 million in 2009 compared to 2008, primarily due to reduced sales volumes and 
cost  cutting  efforts.  Additionally,  SG&A  in  2008  included  $4.5  million  of  impairment  charges  on  certain 
cancelled construction projects. SG&A as a percentage of gross profit was 81.6% in 2009 compared to 
86.2% in 2008. 

Depreciation and Amortization   
Depreciation  is  comprised  of  depreciation  expense  related  to  buildings,  significant  remodels  or 
betterments,  furniture,  tools,  equipment  and  signage  and  amortization  of  certain  intangible  assets, 
including customer lists and non-compete agreements.  

(Dollars in thousands) 
Depreciation and amortization 

(Dollars in thousands) 
Depreciation and amortization 

Year Ended  
December 31, 

2010 
17,577 

$

2009 
18,259  $

Year Ended  
December 31, 

2009 
18,259 

$

2008 
17,059

  $

Increase 
(Decrease) 
(682) 

Increase 
(Decrease) 
1,200 

$ 

$ 

% 
Increase 
(Decrease) 
(3.7)% 

% 
Increase 
(Decrease) 

7.0% 

ased  $ 7 

  d
ation ecre

Depreciation  and  amortiz
tively,  in  2010 
0. million  and 
compared to 2009 and in 2009 compared to 2008. Assets classified as held for sale are not depreciated. 
When assets previously classified as held for sale are reclassified to held and used, they are valued at 
the  lower  of  their  fair  value  or  their  net  book  value  assuming  depreciation  had  not  been  halted. 
Depreciation  and  amortization  in  2009  included  a  $2.2  million  charge  to  record  depreciation  related  to 
assets reclassified from held for sale, including approximately $0.7 million that would have been recorded 
in 2008 if the assets had not been classified in discontinued operations at that time. 

  m llion,  r

espec

  $1.2

ased

incre

i

42 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Operating Income (Loss) 
O
perating income (loss) was 2.2%, 2.0% and (14.2)% of revenue, respectively, in 2010, 2009 and 2008. 
The increase in 2010 comp
ared to 2009 was primarily due to improved sales and continued cost control. 
2009 was negatively affected by lower revenues over which to spread our SG&A, partially offset by higher 
gross  profit  margins  due  to  a  shift  in  revenue  sources  and  our  improved  cost  structure.  The  operating 
losses in 2008 were due primarily to the asset impairment charges discussed above.  

Floorplan Interest Expense   
loorplan interest expense decreased $0.4 million in 2010 compared to 2009. A decrease of $0.1 million 
F
erage benchmark interest rates on our floorplan facilities and a decrease 
resulted from declines in the av
of $1.1 million resulted from decreases in the average outstanding balances of our floorplan facilities. At 
the  end  of  2009  and  throughout  2010,  we  had  paid  down  our  floorplan  notes  with  excess  cash.  
Ineffectiveness from hedging interest rate swaps resulted in an increase of $0.8 million.  

e of $3.0 million 
Floorplan interest expense decreased $9.8 million in 2009 compared to 2008. A decreas
sulted  from  lower  average  interest  rates  and  a  decrease  of  $6.3  million  resulted  from  lower  average 
re
balances outstanding. In addition there was a decrease of $0.5 million related to our interest rate swaps.  

Floorplan  assistance  is  provided  by  manufacturers  to  specifically  support  store  financing  of  new  vehicle
ventory.  Under  accounting  standards,  floorplan  assistance  is  recorded  as  a  component  of  new  vehicle 
in
gross profit when the specific vehicle is sold. However, as manufacturers provide this assistance to offset 
inventory carrying costs, we believe a comparison of floorplan interest expense to floorplan assistance can 
be used to evaluate the efficiency of our new vehicle sales relative to stocking levels. The following tables 
detail  the  carrying  costs  for  new  vehicles  and  include  new  and  program  vehicle  floorplan  interest  net  of 
floorplan assistance earned.   

ollars in thousands) 

(D
Floorplan interest expense (new vehicles) 
Floorplan assistance (included in cost of sales) 
Net new vehicle carrying costs 

ollars in thousands) 

(D
Floorplan interest expense (new vehicles) 
Floorplan assistance (incl
Net new vehicle carrying 

uded in cost of sales) 
costs 

Year Ended  
December 31, 

2010 
97 
10,5
(9,753) 
844 

$

$

2009 
11
,015 
) 
(9,245
1,770 

Year E ed  
December 31, 

nd

2009 
11,0
15 
(9,245) 
1,770 

2008 
,808 
20
(15,519) 
5,289 

$

$

Increase 
(Decrease) 
(418) 
(508) 
(926) 

Increase 
(Decrease) 
(9,793) 
6,274 
(3,519) 

$

$

$

$

$

$

$

$

% 
Increase 
(Decrease) 
(3.8)%
(5.5) 
2.3)% 
(5

% 
Increase 
(Decrease) 
(47.1)%
40.4 
(66.5)% 

Other Interest Expense  
Other  interest  expense  in
nd our working capital, a
a
subordinated convertible n

st  on ebt 
d 
i
ncurr
  d
cludes  intere
cquisition and use  vehi
clud
cle line of credit. 
d
otes in the first three quarters of 2009 and all of 2008. 

q
c
It also in

at
rel ed

  to  a

e

uisitions,  real 

est

a

te  mo

ed interest o

n our 

rtgages 
r 
senio

In 2009 and 2008, other interest expense contained interest associated with our convertible notes. With the 
repurchase  of  our  convertible  notes  in  2009,  other  interest  expense  mainly  related  to  mortgages  in  2010. 
9  and  2008, 
Mortgage  interest  expense  totaled  $13.6  million,  $11.6  million  and  $10.0  million  in  2010,  200
respectively. 

There  was  no  capitalized  interest  on  construction  projects  in  2010.  Capitalized  interest  on  construction 
projects totaled $0.9 million and $1.7 million, respectively, in 2009 and 2008. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Income, net 
09 and 2008, respectively.  A 
Other income, net was $0.4 million, $1.5 million and $6.6 million for 2010, 20
ain in 2009 and 2008 of $0.3 million and $5.3 million, respectively, was due to the early retirement of our 
g
convertible  notes.  Additionally,  a  gain  of  approximately  $1.0  million  in  2009  is  related  to  the  result  of  a 
binding arbitration. 

Income Tax Provision (Benefit)  
Our effective tax rate was 39.2% in 2010, 42.7% in 2009 and (32.4)% in 2008. Our federal income tax rate 
is 35% and our state income tax rate is currently 3.4%, which varies with the mix of states where our stores 
are located. We also have certain non-deductible expenses and other adjustments that impact our effective 
rate.  In  2009,  the  impact  of  non-deductible  expenses  was  magnified  by  a  decline  in  income  due  to  the 
slower sales environment. In 2008, a large permanent item related to the impairment of goodwill associated 
with a prior corporate acquisition reduced the rate.  

Pro Forma Reconciliations 
Due to the non-core nature of certain non-cash charges related to asset impairments, lease termination, 
lifetime  oil  change  and  severance  reserves  (“reserve  adjustments”),  disposal  gains  and  gains  on 
extinguishment of debt, we are providing our results of operations excluding these items. We believe that 
each  of  the  non-GAAP  financial  measures  provided  improves  the  transparency  of  our  disclosure,  by 
presenting our results that exclude the impact of these items that affect the period-to-period comparability 
of our core operations. These presentations are not intended to provide SG&A, operating income, income 
from  continuing  operations  before  taxes  or  net  income  in  accordance  with  GAAP  and  should  not  be 
considered an alternative to GAAP measures. 

44 

 
 
 
 
The  following  table 
reconciles  certain  reported  GAAP  amounts  per  the  Consolidated  Statements  of 
Operations to the comparable non-GAAP income (loss) amounts (dollars in thousands, except per share 
amounts): 

 general and administrative  

Selling,
  expense  
As reported 
  Impairments and disposal gain 
  Reserve adjustments 
Adjusted 

SG&A as a % of gross profit 
As reported 
Adjusted 

tions 

Income from opera
As reported 
  Impairments and disposal gain 
  Reserve adjustments 
Adjusted 

Operating profit 
As reported 
Adjusted 

Income (loss) from continuing  
  operations before income taxes 
As reported 
  Impairments and disposal gain 
  Reserve adjustments 
  Gain on extinguishment of debt 
Adjusted 

Pre-tax margin 
As reported 
Adjusted 

Net income (loss) from continuing  
   operations 
As reported 
  Impairments and disposal gain 
  Reserve adjustments 
  Gain on extinguishment of debt 
Adjusted 

Diluted net income (loss) per share 
from continuing operations 
As reported 
  Impairments and disposal gain 
  Reserve adjustments 
  Gain on extinguishment of debt 
Adjusted 

Year Ended December 31 

2010 
300,612 
413 
(1,238) 
299,787 

78.8% 
78.4 

47,940 
14,954 
2,278 
65,172 

2.2% 
3.1 

23,193 
14,954 
2,278 
- 
40,425 

1.1% 
1.9 

14,100 
9,178 
1,532 
- 
24,810 

0.53 
0.35 
0.06 
- 
0.94 

$

$

$

$

$

$

$

$

$

$

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

2009 
276,021 
- 
(454) 
275,567 

81.6% 
81.1 

35,713 
7,842 
1,854 
45,409 

2.0% 
2.5 

12,078 
7,842 
1,854 
(1,317) 
20,457 

0.7% 
1.1 

6,916 
4,967 
1,103 
(812) 
12,174 

0.31 
0.23 
0.05 
(0.04) 
0.55 

$

$

$

$

$

$

$

$

$

$

2008 
315,512 
(4,527) 
- 
310,985 

86.2% 
85.0 

(300,753) 
338,692 
- 
37,939 

(14.2)% 
1.8 

(333,010) 
338,692 
- 
(5,248) 
434 

(15.7)% 

- 

(225,132) 
229,080 
- 
(3,646) 
302 

(11.15) 
11.34 
- 
(0.18) 
0.01 

Liquidity and Capital Resources 
We manage our liquidity and capital resources to be able to fund future capital expenditures, working capital 
requirements  and  contractual  obligations.  Additionally,  we  use  capital  resources  to  fund  cash  dividend 
payments, share repurchases and acquisitions. 

Available Sources 
We have relied primarily upon internally generated cash flows from operations, borrowings under our credit 
agreements,  financing  of  real  estate  and  the  proceeds  from  public  equity  and  private  debt  offerings  to 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
finance operations and expansion. Based on these factors and our normal operational cash flow, we believe 
we have sufficient availability to accommodate both our short- and long-term capital needs. 

B

elow is a summary and discussion of our available funds: 

quivalents 
n the  

Cash and cash e
Available credit o
   Credit Facility 
Unfinanced new
Total available funds 

 vehicles 

$ 

$ 

9,306 

23,332 
65,601 
98,239 

As of De
2010 

cember 31, 
20
12,776  $

09 

$

Increase 

(Decr

ease) 
(3,470) 

,682 
25
35,728 
74,186 

$

$

50) 
(2,3
29,873 
24,053 

% 
Increase 

(Dec

rease) 
(27.2)% 

(9.2) 
83.6 
32.4% 

o
n,  $
During  2010,  2009  and  2008,  we  generated  $18.3  milli
1
2.9  m
-
term debt, net of d bt repa
long
ets and stores and the issua ce of 
through the s

n  and  $8
e

ale of ass

1   millio

.4

n

illion
, 
respectively, 
n
t. 
yme

 share for gross pro
n. We a
lso granted

 a public offering at a price 
On October 15, 2009, we sold 4,000,000 shares of our 
u
commissions, 
llion and net proceeds, after  nde
of $10.00 per
ay
-d  opt
urchase up to 
of $37.9 millio
an  additional  600,000  shares  to  cover  over-allo
to  purchase  the  shares  was 
exercised  by  the  underwriters  in  its  entirety,  resulting  in  to l  g oss  proceeds  of  $46.0  million  and  net 
proceeds, after underwriting commissions and other expenses, of 

 o
lic fferi
y.  The  o
r
$43.2 million.  

ceeds of $40.0 mi
 to the underwriters of 
tmen

the pub
if  an
ts, 
ta

Class A om n stock
 c mo

rwriting 
ion to p

ng a 30
ption

 in

In  addition  to
debentures  o
options and may select on
of capital, alt
amounts or w

hough no assurances can b
ith terms acceptable to us. 

  the  above  sources  of  liqu
r  loans,  additional  store  sales

e or more of them depending 
e provide  tha

t

idity,  po ential  sources  include  the  placement  of  subordinated 
  or  additional  other  asset  sales.  We  will  evaluate  all  of  these 
he availability and cost 
 availab
le in sufficient 

l capital needs 
al
p
 ca ital s

on over
t these

and t
il
 w l be

ources

d

Summary of  utstanding Balances on Credit Facilities an  Long-term Debt 
t rme
Below is a su

O
mmary of our outstanding

 balances on credit facilities and long-

d

 debt: 

w and program floorplan notes pa
edit facility 
al estate mortgages  

Ne
Cr
Re
O
ther debt 
Total debt 

yable  

$

$

Outstand
ing as 
of Decem er 31, 
b
2010 
25

1,2
57
40,000 
4,8
50
5,924 
31
2,0

23

53

  $

  $

Re ain
Av lab
ai
Decem

m ing 
s of 
le a
ber 31, 

2010 

(1) 

(2),(3) 

- 
23,332 
- 
- 
23,332 

(1)  There are n
unfloored n
(2)  Reduced by
(3)  The amoun

o formal limits on the new and p
ew vehicles at
 $2.3 million for outstanding letters
t available on the line is li

 December 31, 2010.  

 of credit. 
mited based on a bor wing ba

ro

se calc

ulati

on 

and fl

uctuat m

es  onthly. 

rogram vehicle lines with certain lenders, and we had approximately $65.6 million in 

and Pro

gram Ve

hicle Lines 

lly Bank, Mercedes-Benz Financial Ser

New 
A
vices USA, LLC, TFS, Ford Motor Credit Company, VW Credit, Inc., 
American Honda Finance Corporatio
n, Nissan Motor Acceptance Corporation and BMW Financial Services 
NA, LLC provide new vehicle floorplan financing for their respective brands. Ally Bank serves as the primary 
lenders for all other brands. The new and program vehicle lines are secured by new and program vehicle 
he weighted average interest rates associated with our new 
inventory of the stores financed by that lender. T
nd  program  vehicle  lines,  excluding  the  effects  of  our  interest  rate  swaps,  was  3.1%  at  December  31, 
a
2010. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vehicles financed by lenders not directly associated with the manufacturer are classified as floorplan notes 
flows.  Vehicles 
payable:  non-trade  and  are  included  as  a  financing  activity  in  our  statements  of  cash 
nanced by lenders directly associated with the manufacturer are classified as floorplan notes payable and 
fi
are included as an operating activity in our statements of ca

sh flows. 

o improve the visibility of cas flows
h 
easures elow
  b

 relat

 business, the 
g
cle fin cin , which is a
e 
w   a
ash  flo s
erating  activity.  We  believe  that  this  non-GAAP  financial  measure  improves  the 
ou  results from core business 

 c re
o
ll 
ming  a flo

ed to vehi
te  c

rplan  notes  payable  ar

isclosure by pro

o  part of our

period c m

demo tra

eriod-to-

viding p

o para

bility of 

ssu

an

ns

r

T
non-GAAP  financial  m
included  as  an  op
transparency of our d
operations.   

(In thousands) 

As Reported 

     Cash flow from (used in) operations 

     Change in floorplan notes payable:  non-trade 

Adjusted 

As Reported 

Year Ended December 31, 

2010 

2009 

2008 

$ 

$ 

(21,330)  $ 

               9,939  

$ 

              86,108 

24,090  

 31,417 

               (16,803) 

 2,760  

$ 

41,356 

$ 

               69,305  

     Cash flow from (used in) financing 

$ 

              37,826 

$ 

            (29,127)  $ 

             (101,185) 

     Change in floorplan notes payable:  non-trade 

              (24,090) 

(31,417) 

16,803 

Adjusted 

$ 

              13,736 

$ 

              (60,544)  $ 

               (84,382) 

Working Capital, Acquisition and Used Vehicle Credit Facility 
We have a $75 million Credit Facility with U.S. Bank National Association, which expires June 30, 2013. As 
ty.  We  believe  the  Credit 
of  December  31,  2010,  approximately  $23.3  million  was  available  on  the  facili
  availability  of  credit 
Facility  continues  to  be  an  attractive  source  of  financing  given  the  current  cost  and
hich totaled 2.6% at 
alternatives. The interest rate on the Credit Facility is the 1-month LIBOR plus 2.35%, w
D

ecember 31, 2010. 

Real Estate Mortgages and Other Debt 
We  have  mortgages  associated  with  our  owned  real  es
related to t
his debt ranged from 2.1% to 7.9% a
installment
s through January 20

18 with no significant maturitie

e

s until 2 1

0 3.   

vements.  Interest  rates 
t D cember 31, 2010. The mortgages are payable in various 

nd  leasehold 

tate  a

impro

Our  other 
a

debt  includ

es  various  notes,  capital  leases  and  o

bligation   a

s ssumed  a

s  a  res lt

u   of  acquisitions 

nd other agreements and have interest rates that ranged from 3.5% to 10.0% at December 31, 2010. 

bt C

ovenants 

De
We are subject to certain financial and restrictive covenants for all of our debt agreeme
re
granting security interests in our ass

strict  us  from  incurring  additional  indebtedness,  making  investments,  selling  or  acquiring 

ets.  

nts. The covenants 
assets  and 

Debt Covenant Ratios 

Requirement 

As of December 31, 2010 

Minimum tangible net worth 

Vehicle equity 

Fixed charge coverage ratio 

Liabilities to tangible net worth ratio 

Not less than $200 million 

Not less than $65 million 

Not less than 1.20 to 1 

Not more than 4.00 to 1 

$267.1 million 

$187.7 million 

1.68 to 1 

2.44 to 1 

ccordingly,  we  were  in  compliance  with  the  Credit  Facility  financial  covenants  as  of  December  31, 

A
2010. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We  expect  to  remain  in  compliance  with  the  financial  and  restrictive  covenants  in  our  Credit  Facility  and 
other  debt  agreements.  However,  no  assurances  can  be  provided  that  we  will  continue  to  remain  in 
compliance with the financial and restrictive covenants. 

In  the  event  that  we  are  unable  to  meet  the  financial  and  restrictive  covenants,  we  would  enter  into  a 
discussion with the lender to remediate the condition. If we were unable to remediate or cure the condition, 
a  breach  would  give  rise  to  certain  remedies  under  the  agreement,  the  most  severe  of  which  is  the 
termination of the agreement and acceleration of the amounts owed, including the triggering of cross-default 
provisions to o

ther debt agreements. 

days supply 

r days supply with seasonal fluctuat

based on a forward looking projection
 of expected sales le
examp , using
n our b siness
le
u

Inventories 
vels. We believe this 
We calculate 
iling days 
b
etter aligns ou
 overstate inventory in the fourth  uarter as we approach the stronger spring selling season, 
s
upply would
a
nd understate inventory in the th
proach t e  ower fall and winter selling season. Our
d
ays supply of new vehicles at December 31, 2010 is nine days below our historical December 31 balances 
and  seven  days  below  our  December  31,  2009  levels.  This  decrease  c
ed  to  2009  is  a  result  of 
increased new vehicle sales levels and effor s to reduce the amount of new inventory available. 

q
s we ap

ird quarte

ompar

 a tra

ions i

. For 

h sl

r a

t

Our  days  supply  o
r
December  31  balances  and  eight  days  e w
  31 2009  balances.  We  have  continue
lo
b
  our  Decembe
0 es
f
a e compa
 r ulting in a decre s
ocus on managing inventory levels in 201

f  used  vehicles  at  December  31,  2010  was  down  ten  days  compared  to  our  historical 
d  to 

red to histo

rical perio

ds. 

, 

ontractual Payment Obligations 

C
A summary of our contractual commitments and obligations as o
thousands): 

f December 31, 2010 was as follows (in 

Contractual 
Obligation 

Floorplan notes 
payable(1) 
Credit Facility(1) 
Real estate debt,  
  including interest 
Other debt, including  

interest 

Charge-backs on 

various contracts 
Operating and capital 
leases(2) 
Fixed rate payments 

on interest rate 
swaps 

Total 

2011 

Payments Due By Period 
2012 and 
2013 

2014 and 
2015 

$ 

251,257 
40,000 

$ 

251,257 
- 

$

- 
40,000 

$

$ 

- 
- 

282,762 

23,234 

78,808 

118,403 

7,022 

9,365 

702 

5,273 

1,329 

3,689 

2,916 

392 

2016 and 
beyond 

- 
- 

62,317 

2,075 

11 

148,770 

17,184 

30,381 

25,541 

75,664 

14,177 
753,353 

$ 

4,327 
301,977 

$

8,666 
162,873 

590 
147,842 

$

$ 

$ 

594 
140,661 

(1)  Amounts for floorplan notes payable and the Credit Facility do not include estimated interest payments. See Notes 2 and 6 in 

the Notes to Consolidated Financial Statements. 

(2)  Amounts for operating and capital lease commitments do not include sublease income, and certain operating expenses such 

as maintenance, insura

al
nce and re  estate taxe

s.  See Note 7 in

 the Notes 

to

 Con

solidated Financial Statemen

ts. 

enditures 

Capital Exp
Capital  expenditures  were  $7.6  millio
respectively.  The  dec
management  efforts  and  ou
anticipate  approximately  $26.0  million  in  capital  expenditures,  mainly  related  to  the  improvement  of  ou
store facilities, replacement of equipment and construction of a new headquarters building. 

08, 
4  million  for  2010,  2009  and  20
e  past  two  years  reflected  our  cash 
011,  we 
le el  of  debt  outstand
r 

enditures  over  th
uce  the  aggregate  v

rease  in  capital  exp
  red

million  and  $57.

n,  $21.1 

ing.  In  2

r  desi

re  to

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
any manufacturers provide assistance in the form of additional vehicle incentives if facilities meet image 
M
standards  and  requirements.  Accordingly,  we  believe  it  is  an  attractive  time  to  invest  in  certain  facility 
upgrades  and  remodels  that  will  generate  additional  manufacturer  incentive  payments.  Also,  recently 
capital  expenditures  have  accelerated  project 
enacted  tax  law  changes  that  accelerate  deductions  for 
ti

melines to ensure completion before the law expires. 

In  the  event  we  undertake  a  significant  capital  commitment  in  the  future,  we  expect  to  pay  for  the 
construction  out  of  existing  cash  balances,  construction  financing  and  borrowings  on  our  Credit  Facility. 
Upon completion of the projects, we would anticipate securing long-term financing and general borrowings 
 of the amounts expended, although no assurances can be provided 
from third party lenders for 70% to 90%
th

at these financings will be available to us in sufficient amounts or on terms acceptable to us. 

Dividends   
Our Board of Directors declared dividends of $0.05 per share on our Class A and Class B common stock, 
which  were  paid  in  April  2010,  July  2010  and  October  2010  and  totaled  approximately  $1.3  million  each 
payment  period.  Management  evaluates  performance  and  makes  a  recommendation  to  the  Board  of 
Directors on dividend payments on a quarterly basis. 

Share Repurchase Plan 
In June 2000, our Board of Directors authorized the repurchase of up to 1,000,000 shares of our Class A 
common  stock.  Through  December  31,  2010,  we  have  purchased  a  total  of  580,624  shares  under  this 
program, 100,893 of which were purchased during 2010 for an average price of $7.88 per share. We may 
,  and  as 
ontinue  to  repurchase  shares  from  time  to  time  in  the  future,  if  permitted  by  our  credit  facilities
c
conditions warrant.  

49 

 
 
 
  
 
Selected Consolidated Quarterly Financial Data 

The following tables set forth our unaudited quarterly financial data(1) (2). 

2010 (in thousands, except per share data ) 

Three Months Ended, 

  March 31 

  June 30 

September 30 

December 31 

Revenues: 
  New vehicle  ......................................................................
  Used vehicle retail .............................................................
  Used vehicle wholesale .....................................................
  Finance and insurance…………………………………..... 
  Service, body and parts .....................................................
  Fleet and other...................................................................
s ...............................................................
     Total revenue
.
.
Cost of sales ...
....................................................................
Gross profit ..........................................................................
Asset impairments ...............................................................
Selling, general and administrative......................................
Depreciation and amortization .............................................
Operating income  ...............................................................
Floorplan interest expense ..................................................
ther interest expense .......................................................
O
.
Other, net..................................
..........................................
.
Income (loss) from continuing operations before income 

taxes .................................................................................
Income tax (provision) benefit..............................................
Income (loss) before discontinued operations .....................
Discontinued operations, net of tax .....................................
Net income (loss).................................................................

.
Basic income (lo
ss) per share from continuing operations .
Basic loss per share from discontinued operations .............
Basic net income (loss) per share .......................................

Diluted income (loss) per share from continuing 
operations ............................................................................
Diluted loss per share from discontinued operations...........
Diluted net income (loss) per share .....................................

$215,617 
135,899 
23,465 
14,638 
68,797 
       803 
459,219 
373,314 
85,905 
1,491 
71,039 
     4,749 
8,626 
 (2,751)
 (3,588)
     68 

 2,355 
      (912)
1,443 
     (176)
$   1,267 

$  0.06 
  (0.01)
$  0.05 

$  0.06 
  (0.01)
$  0.05 

$268,721 
146,836 
25,570 
16,274 
71,996 
       4,704 
534,101 
438,358 
95,743 
13,260 
74,813 
     4,401 
3,269 
 (2,567)
 (3,529)
       214 

(2,613) 
  1,099 
(1,514) 
     (205)
$   (1,719)

$  (0.06)
   (0.01)
$  (0.07)

$  (0.06)
  (0.01)
$  (0.07)

$293,237 
158,798  
30,869 
18,928  
77,733  
       3,122  
582,687  
477,743  
104,944  
-  
77,468  
     4,239  
23,237  
 (3,085) 
 (3,725) 
         74  

16,501  
  (6,709) 
9,792  
          - 
$   9,792 

$  0.37 
         - 
$  0.37 

$  0.37 
         - 
$  0.37 

$290,073 
139,652 
28,209 
17,267 
77,297 
3,093 
555,591 
460,753 
94,838 
550 
77,292 
4,188 
12,808 
(2,194)
(3,730)
       66 

6,950 
(2,571)
4,379 
         - 
$4,379 

$  0.17 
         - 
$  0.17 

$  0.16 
         - 
$  0.16 

50 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2009 (in thousands, except per share data ) 

Three Months Ended, 

  March 31 

  June 30 

September 30 

December 31 

Revenues: 
  New vehicle .......................................................................
  Used vehicle retail .............................................................
  Used 
vehicle wholesale ....................................................
.
  Finance an
d insurance…………………………………..... 
  Service, body and parts .....................................................
  Fleet and other...................................................................
     Total revenues ................................................................
Cost of sales ........................................................................
Gross profit ..........................................................................
Asset impairments ...............................................................
Selling, general and administrative......................................
Depreciation and amortization .............................................
Operating income (loss).......................................................
Floorplan interest expense ..................................................
Other interest expense ........................................................
Other, net.............................................................................
Income (loss) from continuing operations before income 
taxes ....................................................................................
Income tax (provision) benefit..............................................
Income (loss) before discontinued operations .....................
Discontinued operations, net of tax .....................................
Net income (loss).................................................................

Basic income (loss) per share from continuing operations ..
Basic loss per share from discontinued operations .............
Basic net loss per share ......................................................

Diluted income (loss) per share from continuing 
operations ............................................................................
Diluted loss per share from discontinued operations...........
Diluted net loss per share ....................................................

(1) Quarterly data may not add to yearly totals due to rounding. 

$192,306 
109,089 
16,513 
13,537 
72,957 
       570 
404,972 
325,691 
79,281 
2,080 
68,655 
     4,091 
4,455 
(2,911)
(3,981)
        1,164 

(1,273)
        489 
(784)
    2,113 
$  1,329 

$  (0.04)
      0.10 
$    0.06 

$   (0.04
)
      0.10 
$    0.06 

$

211,760 
126,256 
17,751 
14,857 
72,312 
     625 
443,561 
357,272 
86,289 
3,680 
68,694 
     3,969 
9,946 
(2,664)
(3,367)
      258 

4,173 
 (1,634)
2,539 
   1,124 
$ 3,663 

$   0.12 
     0.05 
$   0.17 

$   0.12 
     0.05 
$   0.17 

$266,76
129,85

9 
7 
20,223
15,704
74,538 
       895 
507,986 
412,493 
95,493 
2,359 
71,165 
    3,883 
18,086 
(3,053) 
(3,29
1) 
       25 

11,767 
    (4,792) 
6,975 
    (1,262) 
$   5,713 

$
     0.33 
     (0.06) 
$     0.27 

$210,494 
112,051 
18,212 
12,299 
71,268 
     524 
424,848 
347,646 
77,202 
153 
67,507 
     6,316 
3,226 
(2,387)
(3
,476)
      48 

(2,589)
  775 
(1,814)
       260 
$  (1,554)

$ 

   (0.07)
    0.01 
$    (0.06)

$  

    0.33 
     (0.06) 
$     0.27 

$    (0.07
)
    0.01 
$    (0.06)

(2) Certain reclassifications of amounts previously 

reported have been ma e to the accompanying consolida d financial statem ts to 

en

te

d

maintain consistency and comparability between periods p

rese

nted.  

Seasonality and Quarterly Fluctuations 

Historically,  our  sales  have  been  lower  in  the  first  and  fourth  quarters  of  each  year  due  to  consumer 
purchasing patterns during the holiday season, inclement weather in certain of our markets and the reduced 
number of business days  during the holiday season. As a result,  financial performance is expected to be 
lower during the first and fourth quarters than during the second and third quarters of each fiscal year. We 
believe  that  interest  rates,  levels  of  consumer  debt,  consumer  confidence  and  manufacturer  sales 
incentives,  as  well  as  general  economic  conditions,  also  contribute  to  fluctuations  in  sales  and  operating 
results.  

Off-Balance Sheet Arrangements 

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a material 
current or future effect on our financial condition, changes in financial condition, revenues or expenses, 
results of operations, liquidity, capital expenditures or capital resources. 

Item 7A.

  Quantitative and Qualitative Disclosures About Market Risk 

Variable Rate Debt 
We  use  variable-rate  debt  to  finance  our  new  and  program  vehicle  inventory  and  certain  real  estate 
holdings. The interest rates on our variable rate debt are tied to either the one or three-month LIBOR or 
the  prime  rate.  These  debt  obligations,  therefore,  expose  us  to  variability  in  interest  payments  due  to 

51 

 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
hanges in these rates. The floorplan debt is based on open-ended lines of credit tied to each individual 

c
store from the various manufacturer fin

ance companies. 

Our  variable-rate  floorplan  notes  payable,  vari
borrowings subject us to market risk exposure. A ecembe
terest  r
under  such  agreements  at  a  weighted  averag
interest rates would increase annual interest ex
e by a
amounts outstanding at December 31, 2010. 

le  rate  m tgage  no
or
, 2010, 
r 31
of  3.1%
ate 
imately
pprox

ab
t D
e  in
pens

yable  an
 $413.6 
num.  A

  line 
tes pa
ding 
we had
  per  an
n 
 $0.1 million, net of tax, based on 

er  credit
 outstan
increase  i

d  oth
million
  10% 

Fixed Rate Debt 
The fair value of our long-term fixed interest ra
value  of  fixed  interest  rate  debt  will  increase  a
refinance for a lower rate. Conversely, the fair 
rates rise. The interest rate changes affect the fa

te d
s  in
value
ir va

ebt is s
terest  ra
 of fix
lue but

terest rat

t to in

ubjec
tes  fall  because  w
erest rate 
deb
ed int
ot impa
 do n

e  would
t will de

e risk. Generally, the fair 
ct  to  be 
  expe
able 
crease as interest 
ws.  

gs or ca

sh flo

ct earnin

At  December  31,  2010,  we  had  $118.5  millio
recorded on the balance sheet, with maturity da s of bet
on discounted cash flows using current interest
fair  value  of  this  long-term  fixed  interest  rate  d
2010.  

n  of 
te
 rates for compar
eb

long-te
w

t  was  a

rm  fixe
een

ppro

d  interest  rate  debt  o
 and Octobe

utstandin   and 
sed 
r 2011
r 2
029. Ba
ebt, we have determined that the 
r  31, 
  at  D
  $127

 Octobe
able d
ximately

.4  million

ecembe

g

Hedging Strategies 
We believe it is prudent to limit the variability of a 
entered  into  interest  rate  swaps  to  manage  the  variability  of  our  intere
portion of our interest expense in a rising or fallin

portion of our interest paym
st  rate 

ate envi

ronm

ent. 

g r

ents. Accordingly, we hav
exposure,  thus  levelin

e 
g  a 

sh  flow  exposure  on  a  portion  of  our  flooring  debt  to 
We  have  effectively  changed  the  variable-rate  ca
fixed-rate  cash  flows  by  entering  into  receive-variable,  pay-fixed  interest  rate  swaps.  Under  the  interest 
at
nd  make  fixed  interest  rate  payments,  thereby 
r
creating fixed rate flooring debt.   

e  swaps,  we  receive  variable  interest  rate  payments  a

We do not enter into derivative instruments for any purpose other than to manage interest rate exposure. 
That  is,  we  do  not  engage  in  interest  rate  speculation  using  derivative  instruments.  Typically,  we 
designate all interest rate swaps as cash flow hedges.     

As  of December 31,  2010,  we  had  outstanding  the  following  interest rate swaps with U.S. Bank Dealer 
Commercial Services: 

  effective June 16, 2006 – a ten year, $25 million interest rate swap at a fixed rate of 5.587% 

per annum, variable rate adjusted on the 1st and 16th of each month;  

  effective  January  26,  20
4.495% per annum, varia

08  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 
ble rate adjusted on the 26th of each month; 

  effective May 1, 2008 – a five year, $25 million interest rate swap at a fixed rate of 3.495% 

per annum, variable rate adjusted on the 1st and 16th of each month; and 

  effective May 1, 2008 – a five year, $25 million interest rate swap at a fixed rate of 3.495% 

per annum, variable rate adjusted on the 1st and 16th of each mo

nth. 

W
rate at December 31, 201

e receive interest on all of the interest rate swaps at the one-month LIBOR

 rate. The one-month LIBOR 

0 was 0.3% per annum as reported in the Wall Street Journal. 

The fair value of our interest rate swap agreements represents the estimated receipts or payments that 
would  be  made  to  terminate  the  agreements.  These  amounts  related  to  our  cash  flow  hedges  are 
recorded  as  deferred  gains  or  losses  in  our  consolidated  balance  sheet  with  the  offset  recorded  in 
52 

 
 
 
 
 
 
 
 
 
 
 
accumulated other comprehensive income, net of tax. Changes to the fair value of discontinued cash flow 
f  floorplan  interest  expense.  At  December  31, 
hedges  are  recognized  into  earnings  as  a  component  o
010, the fair value of all of our agreements was a liability of $8.7 million. The estimated amount expected 
2
to be reclassified into earnings within the next twelve months was $3.2 million at December 31, 2010. 

In 2009, we determined that the original forecasted transaction for certain of the de-designated cash flow 
hedges  became  probable  of  not  occurring.  Therefore,  we  reclassified  into  earnings  a  gain  of 
flooring  interest  expense  at  that  time.  Additionally,  we  de-
approximately  $0.5  million  as  a  reduction  of 
esignated and re-designated all of our outstanding interest rate swaps when significant changes in our 
d
n  debt  occurred  with  the  Chrysler  and  GM  restructuring.  This  de-designation  and  re-
underlying  floorpla
designation  did  not  have  an  impact  on  earnings  at  the  time,  but  may  increase  ineffectiveness  in  the 
future. 

Risk Management Policies 
e assess interest rate cash flow risk by continually identifying and monitoring changes in interest rate 
W
exposures  that  may  adversely  impact  expected  future  cash  flows  and  by  evaluating  hedging 
opportunities. 

We maintain risk management control systems to monitor interest rate cash flow attributable to both our 
ding  and  forecasted  debt  obligations,  as  well  as  our  offsetting  hedge  positions.  The  risk 
outstan
anagement  control  systems  involve  the  use  of  analytical  techniques,  including  cash  flow  sensitivity 
m
analysis, to estimate t

he expected impact of changes in interest rates on our future cash flows. 

Item 8.  Financial Statements and Supplementary Financial Data 

The financial statements and notes thereto required by this item begin on page F-1 as listed in Item 15 of 
Part  IV  of  this  document.  Quarterly  financial  data  for  each  of  the  eight  quarters  in  the  two-year  period 
ended December 31, 2010 is included in Item 7. 

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

Item 9A.  Controls and Procedures 

d  of  the  period  covered  by  this  Annual  Report  on  Form  10-K.  Based  on  thi

Evaluation of Disclosure Controls and Procedures  
Our  management  evaluated,  with  the  participation  and  under  the  supervision  of  our  Chief  Executive 
Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures as of the 
en
s  evaluation,  our  Chief 
Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures 
we file or submit under 
are
the  Securities  Exchange  Act  of  1934  is  accumulated  and  communicated  to  our  management,  including 
our 
w  timely  decisions 
regarding  required  disclosure  and  that  such  information  is  recorded,  processed,  summarized  and 
repo

Chief  Executive  Officer  and  our  Chief  Financial  Officer,  as  appropriate  to  allo

rted within the time periods specified in Securities and Exchange Commission rule

 effective to ensure that information we are required to disclose in reports that 

s and forms.  

Changes in Internal Control Over Financial Reporting 
There  was  no  change  in  our  internal  control  over  financial  reporting  that  occurred  dur
q
financial reporting.  

ing  our  last  fiscal 
uarter  that  has  materially  affected  or  is  reasonably  likely  to  materially  affect  our  internal  control  over 

53 

 
 
 
 
 
 
 
 
 
 
 
 
Management’s Report on Internal Control Over Financial Reporting 
Our management is responsible for establishing and maintaining adequate internal control over financial 
reporting.  

ur  management  assessed  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of 
O
December  31,  2010.  In  making  this  assessment,  we  used  the  criteria  set  forth  in  Internal  Control  – 
Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission.  Based  on  our  assessment  using  those  criteria,  our  management  concluded  that,  as  of 
December 31, 2010, our internal control over financial reporting was effective. 

KPMG LLP, our Independent Registered Public Accounting Firm, has issued an attestation report on our 
control over financial reporting as of December 31, 2010, which is included in Item 8 of this Form 
internal 
0-K. 
1

Item 9B.  Other Information 

None. 

54 

 
 
 
 
 
 
Item 10.  Directors, Executive Officers and Corporate Governance 

PART III 

Information required by this item will be included under the captions Election of Directors, Meetings and 
Committees  of  the  Board  of  Directors,  Audit  Committee  Independence  and  Financial  Expert,  Code  of 
Business  Conduct  and  Ethics,  Executive  Officers  and  Section  16(a)  Beneficial  Ownership  Reporting 
Compliance  in  our  Proxy  Statement  for  our  2011  Annual  Meeting  of  Shareholders  and,  upon  filing,  is 
incorporated herein by reference. 

Item 11.  Executive Compensation 

The  information  required  by  this  item  will  be  included  under  the  captions  Compensation  of  Directors, 
ompensation  Committee  Report,  Compensation  Discussion  and  Analysis,  Executive  Compensation, 
C
rmination  or  Change-in-Control,  and  Compensation  Committee  Interlocks 
Potential  Payments  Upon  Te
nd Insider Participation in our Proxy Statement for our 2011 Annual Meeting of Shareholders and, upon 
a
filing, is

 incorporated herein by reference.   

Item 12.

  Security Ownership of Certain Beneficial Owners and Management 

Equity Compensation Plan Information 

The following table summarizes equity securities authorized for issuance as of December 31, 2010.  

Number of securities 
to be issued upon 
exercise of 
outstanding options, 
warrants and rights (a) 

Weighted average 
exercise price of 
outstanding options, 
warrants and rights (b) 

Number of securities 
remaining available for 
future issuance under 
equity compensation plans 
(excluding securities 
reflected in column (a) (c) 

1,185,241 

$13.56 

1,752,708(1) 

- 
1,185,241 

- 
$13.56 

- 
1,752,708 

Plan Category 
Equity compensation 
plans approved by 
shareholders 

Equity compensation 
plans not approved by 
shareholders  
  Total 

(1) 

Includes  756,730  shares  available  pursuant  to  our  2003  Stock  Incentive  Plan  and  995,978  shares  available  pursuant  to  our 
Employee Stock Purchase Plan. 

The additional information required by this item will be included under the caption Security Ownership of 
Certain  Beneficial  Owners  and  Management  in  our  Proxy  Statement  for  our  2011  Annual  Meeting  of 
Shareholders and, upon filing, is incorporated herein by reference. 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 

The  information  required  by  this  item  will  be  included  under  the  captions  Certain  Relationships  and 
Related Transactions and Director Independence in our Proxy Statement for our 2011 Annual Meeting of 
Shareholders and, upon filing, is incorporated herein by reference.   

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 14.  Principal Accountant Fees and Services 

Information required by this item will be included under the caption Fees Paid to KPMG LLP Related to 
Y
ears 2010 and 2009 and Pre-approval Policies in our Proxy Statement for our 2011 Annual Meeting of 
Shareholders and, upon filing, is incorporated herein by reference. 

Item 15.  Exhibits and Financial Statement Schedules 

PART IV 

Financial Statements and Schedule
T
Registered Public Accounting Firm, are included on the pages indicated below: 

he  Consolidated  Financial  Statements,  together  with  the  report  thereon  of  KPMG  LLP,  Independent 

s  

Reports of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets as of December 31, 2010 and 2009 
Consolidated Statements of Operations for the years ended December 31, 2010, 2009 and 2008 
Consolidated Statements of Changes in Stockholders’ Equity and Comprehensive Income (Loss) for 

the years ended December 31, 2010, 2009 and 2008 

Consolidated Statements of Cash Flows for th
Notes to Consolidated Financial Statements 

e years ended December 31, 2010, 2009 and 2008 

Page 
F-1, F-2 
F-3 
F-4 

F-5 
F-6 
F-7 

Th

ere are no schedule  required to be filed herewith.     

s

Exhibits 
The following exhibits are 
a
ide the ex
sterisk (*) bes
rr
r
c
ompensatory plan o

 a

filed herewith and th
hibit number indicates
angement, whic  are r

is list i
 the
q
e ui

s intended to consti
 exhibits containing a
red to be ident fied in t

tute th
 man
is
h  re

e exhibit index. An 
agement contract, 
port. 

h

i

xhibit

E
3.1 

3

.2 

4

.1 

10.1* 

1

0.2* 

(a) 

(l) 

(b) 

(i) 

(d) 

  Description 
Restated Articles of Incorpor

ation o

f Lithia Motors, Inc., as amended May 13, 999 

 1

Amended

 and Restated Bylaws o

f L

ithia Motors, Inc. (Corrected) 

Co
Specimen  mmon St

ock certificat

e 

2009 Employee Stock Purchase Plan  

Lithia Motors, Inc. 2001 Stock Option Plan  

10.2.1* 

(e)  Form of Incentive Stock Option Agreement for 2001 Stock Option Plan 

1

0.2.2* 

(e)  Form of Non-Qualified Stock Option Agreement for 2001 Stock Opt

ion Plan 

1

0.3 

10.4* 

(q) 

Lithia Motors, Inc. Amended and Restated 2003 Stock Incentive Plan  

Form of Restricted Stock Unit Agreement for Senior Executives 

10.4.1* 

Form of Restricted Stock Unit Agreement for Non-Executive Officers 

10.4.2* 

Form of Restricted Stock Unit Agreement for Non

-Executive Directors 

10.5* 

(k)  Summary 2008 Discretionary Support Services Bonus Program  

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
xhibit

E
10.6 

10.6.1 

(a) 

  Description 
Chrysler Corporation Sales and Service Agreement General Provisions 

(f)  Chrysler  Corporation  Chrysler  Sales  and  Service  Agreement,  dated  September  28,  1999,  between  Chrysler 
d  Provisions  to  the  Sales  and 

Corporation  and  Lithia  Chrysler  Plymouth  Jeep  Eagle,  Inc.  (Additional  Terms  an
Service Agreements are in Exhibit 10.9) (1) 

10.7 

(b)  Mercury Sales and Service Agreement Gen

eral Provisio

ns 

10.7.1 

(c)  Supplemental Terms and Conditions agreement betwee

n Ford Motor Company and Lithia Motors, Inc. dated June 

12, 1997 

10.7.2 

(c)  Mercury Sales and Service Agreem

ent, dated June 1, 1997, between Ford Motor Company and Lithia TLM, LLC 

dba Lithia Lincoln Mercury (general provisions are in Exhibit 10.10) (2)  

1

0.8 

(c)  Volkswagen Dealer Agreement Standard Provisions 

10.8.1 

(a)  Volkswagen Dealer Agreement dated September 17, 1998, between Volkswagen of America, Inc. and Lithia HPI, 

Inc. dba Lithia Volkswagen. (standard provisions are

 in Exhibit 10.11) (3) 

1

0.9 

(b) 

General Motors Dealer Sales and Service Agreement Standard Provisions 

1

0.9.1 

(a)  Supplemental Agreement to General Motors Corporation Dealer Sales and Service Agreement da

ted Januar  16, 

y

1998 

1

0.9.2 

(g)  Chevrolet  Dealer  Sales  and  Servic

e  Agreement  dated  October  13,  1998  between  General  Motors  Co

rporati

on, 

Chevrolet Motor Division and Camp Automotive, Inc. (4) 

10.10 

(b)  Toyota Dealer Agreement Standard Provisions 

10.10.1 

(a

)  Toyota  Dealer  Agreement,  between  Toyota  Motor  Sales,  USA,  Inc.  and  Lithia  Motors,  Inc.,  dba  Lithia  Toyota, 

dated February 15, 1996 (5) 

10.11 

(c)  Nissan Standard Provisions  

1

0.11.1 

(a)  Nissan Public Ownership Addendum dated August 30, 1999 (identical documents executed by each Nissan store) 

10.1

1.2 

(c)  Nissan  Dealer  Term  Sales  and  Service  Agreement  between  Lithia  Motors,  Inc.,  Lithia  NF,  Inc., 

and  the  Nissan 

D

ivision of Nissan Motor Corporation In USA dated January 2, 1998. (standard provisions are in Exhibit 10.14) (6) 

1

0.12 

1

0.13* 

1

0.14* 

1

0.15* 

1

0.16 

1

0.16.1 

10.16.2 

10.16.3 

1

0.16.

4 

(a

) 

(p

) 

(h

) 

(o) 

(m

) 

(p

) 

(p

) 

(r) 

(s) 

L

ease Agreement between CAR LIT, LLC and Lithia Real Estate, Inc. relating to properties in Medford, Oregon (7)

N

on Employee Director Compensation Plan 2009/2010 Service Year. 

F

orm of Outside Director Nonqualified Deferred Compensation Agreement 

F

orm of Executive Nonqualified Deferred Compensation Plan 

oan Agreement with First through Seventh Amendments dated as of August 31, 2006 between Lithia Motors, Inc., 
  the  Loan  Agreement,  and  U.S.  Bank 

L
an  Oregon  corporation;  the  lenders,  which  are  from  time  to  time  parties  to
N

ational Association, as agent for the Lenders 

ighth  Amendment  to  revolving  credit  facility  with  U.S.  Bank  National  Association,  as  Agent,  dated  January  14, 

E
2010 

Ninth  Amendment  to  revolving  credit  facility  with  U.S.  Bank  Nationa
2

010 

l  Association,  as  Agent,  dated  February  17, 

Tenth Amendment to revolving credit facility with U.S. Bank National A

ssociation, as Agent, dated June 29, 2010 

E

leventh Amendment to revolving credit facility with U.S. Bank Na

tional Association, as Agent, dated July 16, 2010

57 

 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
10.16.5 

10.17* 

10.18

* 

1

0.19* 

(j) 

(j) 

(l) 

  Description 
Twelfth Amendment to revolving credit facility with U.S. Bank National A
2

010 

Split Dollar Agreement dated November 7, 2006 with Sidney B. DeBoer 

ssociation, as Agent, dated December 21, 

Split Dollar Insurance Agreement dated December 20, 2007 

with Sidney B. DeBoer 

T
erms  of  Amended  Employment  and  Change  in  Control  Agreement  between  Lithia  Motors,  Inc.  and  Sidney  B. 
DeBoer dated January 15, 2009.  Substantially similar agreements exist between Lithia Motors, Inc. and each of
M.L. Dick 

Heimann, Bryan B. DeBoer, Christopher S. Holzshu and John F. North III 

10.20* 

(n)  Form of Indemnity Agreement for each Named Executive Officer. 

10.21

* 

(q)  Form of Indemnity Agreement for each non-managem

ent Director 

10.22* 

Executive Management Non-Qualified Deferred Compensation and Long-Term Incentive Plan 

10.22.1* 

1

0.22.2* 

Form of Executive Management Non-Qualified Deferred Compensation an
D

iscretionary Contribution Award for Sidney DeBoer 

d Long-Term Incentive Plan – Notice of 

orm of Executive Management Non-Qualified Deferred Compensation and Long-Term Incentive Plan – Notice of 

  F
Discretionary Contribution Award 

1

2 

21 

23 

31.1 

31.2 

3

2.1 

32.2 

(a

) 

(

b) 

(c) 

(d) 

(e) 

(f

) 

(g) 

(h

) 

(i

) 

(j) 

(k) 

R

atio of Earnings to Combined Fixed Charges  

Subsidiaries of Lithia Motors, Inc.  

Consent of KPMG LLP, Independent Registered

 Public Accounting Firm 

Certification of Chief Executive Officer pursuant to Rule 13a-14(a)  or Rule 15d-14(a) of the Securities Exchange 
Act of 1934. 

Certification of Chief Financial
o

f 1934. 

 Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a) of the Securities Exchange Act 

Certification of Chief Executive Officer pursuant to Rule 13a-14(b)  or Rule 15d-14(b) of the Securities Exchange
Act of 1934 and 18 U.S.C. Section 1350. 

Certification of Chief Financial Officer pursuant to Rule 13a-14(b) or Rule 15d-14(b) of the Securities Exchange Act
o

f 1934 and 18 U.S.C. Section 1350. 

e

orp

corp

er 31, 1997 as filed with the Securities 

1, Registration Statement No. 333-14031, as 

 by reference from the Company's Registration Statement on Form S-

ge Commission on February 22, 2002. 
d  by  reference  from  the  Company’s  Form  10

y reference from the Company’s Form 10-K for the year ended December 31, 1999 as filed with the Securities 

orated by reference from the Company’s Form 10-K for the year ended December 31, 2001 as filed with the Securities 

d by reference from the Company’s Form 10-K for the year ended Decemb
g
d by reference from Appendix B to the Company’s Proxy Stat

Incorporate
d b
n
cha ge Commission on March 30, 2000. 
and
 Ex
or
Inc
d
orp ate
ed e fective by the Securities Exchange Commission on December 18, 1996. 
dec
lar
f
or
Inc
orp ate
and Ex an e Commission on March 31, 1998. 
ch
Inc
orat
Securities and Exchange Commission on May 8, 2001. 
In
and Exchan
Incorporate
Securities and Exchange Commission on November 14, 2001. 
rp
e
Inco
 Exchan
ge Commission on March 31, 1999. 
and
Incorporate
d b
n
 Ex
and
rporate
d by reference from the Company’s Proxy Statement for its 2009 Annual Meeting as filed with the Securities and 
Inco
Excha
e C
ng
o
rp
te
ora d by reference from the Company’s Form 10-K for the year ended December 31, 2007 as filed with the Securitie
Inco
 Ex han
and
c
Incorporate
 C
han
Exc

orat d by reference from the Company’s Form 10-K for the year ended December 31, 1998 as filed with the Securities 

y reference from the Company’s Proxy Statement for its 2008 Annual Meeting as filed with the Securities and

g
d b
ommission on April 29, 2008. 

rom the Company’s Form 10-K for the year ended December 31, 2005 as filed with the Securities 

-Q  for  the  quarter  ended  September  30,  2001  as  filed  with  the 

ement for its 2001 Annual Meeting as filed with the 

cha ge Commission on March 8, 2006. 

e Commission on April 11, 2008. 

mmission on March 20, 2009. 

y reference f

ge

s 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(l

) 

Incorporated by reference from the Company’s Form 10-K for the year ended December 31, 2008 as filed with the Securities 
and
(m)  Inco

nge Commissi
d  by  reference  from  the  Company’s  Form  10-Q  for  the  quarter  ended  September  30,  2009  as  filed  with  the 

on on March 16, 2009. 

 Excha
or
rp ate

(n

) 

(o

) 

(p) 

(q) 

(r

) 

(s) 

d by reference from the Company’s Form 8-K as filed with the Securities 

ommission on October 30, 2009. 
rom the Company’s Form 8-K as filed with the Securities and Exchange Commission on May 28, 

Securities and Exchange C
Incorporate
d b
y reference f
9. 
200
Incorporate
0. 
201
orporate
d by reference from the Company’s Form 10-K for the year ended December 31, 2009 
Inc
d Ex an
ge Commission on March 3, 2010. 
ch
an
orporate
d by reference from the Company’s Form 10-Q for the quarter ended  March 31, 2010 as filed with the Securities 
Inc
and Exchan
ge Commission on April 30, 2010. 
Incorporate
d
 by reference from the Company’s Form 8-K as filed with the Securities and Excha
2010. 
Inc
Exchange Commission on August 5, 2010. 

ra d by reference from the Company’s Form 10-Q for the quarter end

ed June 30, 2010 as filed with the Securities and 

and Exchange Commission on January 5, 

nge Commission on June 30, 

as filed with the Securities 

orpo te

(1)  Su
Do

(2)  Subs
subs

bstantia
dge, Ch
tantia
idiaries

lly identical agreements exist between DaimlerChrysler Motor Company, LLC and those other su
ry
lly identical agreements exist for its Ford and Lincoln-Mercury lines between Ford Motor Company and those other 

sler, Plymouth or Jeep dealerships. 

bsidiaries operating 

 operating Ford or Lincoln-Mercury dealerships. 

ntical  agreements  exist  between  Volkswagen  of

  America,  Inc.  and  those  subsidiaries  operating  Volkswagen 

(3

deal
(4)  Subs

lly  ide
)  Substantia
s. 
ership
tantiall
operating G
Substa tiall
other subsidiaries operating To
Substa tiall
dealerships

(6) 

(5) 

n

n

yota dealerships. 

y  identical  agreements  exist  between
. 

y  identical  agreements  exist  between  Chevrolet  Motor  Division,  GM  Corporation  and  those  other  subsidiaries 
e
y identical agreements exist (except the terms a

re all 2 years) between Toyota Motor Sales, USA, Inc. and those 

neral Motors dealerships. 

  Nissan  Motor  Corporation  and  those  other  subsidiaries  operating  Nissan 

(7

)  Lithia Real Estate, Inc. leases all the property in  Medford,  Oregon sold to CAR LIT, LLC under substantially identical leases 

covering six

 separate blocks of property. 

59 

 
 
 
SIGNATURES 

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the 
Registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly 
aut

horized

. 

Date:  March 7, 2011 

LITHIA MOTORS, INC. 

By /s/ Sidney B. DeBoer                       
Sidney B. DeBoer 
Chairman of the Board and  
Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below 
by the following persons on behalf of the Registrant and in the capacities indicated on March 7, 2011: 

Signature 

Title 

ney B. DeBoer            

Sid

/s/ 
Sidney B. DeBoer 

Chairman of the Board and Chief Executive Officer 
(Principal Executive Officer) 

/s/ Christopher S. Holzshu 
Christopher S. Holzshu   

Senior Vice President and Chief Financial Officer 
(Principal Financial Officer) 

/s/ John F. North III   
John F. North III  

/s/ Bryan B. DeBoer          
Bryan B. DeBoer 

/s/ Thomas Becker             
Thomas Becker  

/s/ Susan O. Cain 
Susan O. Cain   

/s/ William J. Young 
William J. Young 

Vice President and Corporate Controller 
(Principal Accounting Officer) 

Director, President and Chief Operating Officer 

Director 

Director 

Director 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders 
Lithia Motors, Inc.: 

We have audited the accompanying consolidated balance sheets of Lithia Motors, Inc. and subsidiaries 
as of December 31, 2010 and 2009, and the related consolidated statements of operations, changes in 
stockholders’  equity  and  comprehensive  income  (loss),  and  cash  flows  for  each  of  the  years  in  the 
three-year  period  ended  December  31,  2010.  These  consolidated  financial  statements  are  the 
responsibility  of  the  Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these 
consolidated financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable 
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement.  An  audit  includes 
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. 
An  audit  also  includes  assessing  the  accounting  principles  used  and  significant  estimates  made  by 
management,  as  well  as  evaluating  the  overall  financial  statement  presentation.  We  believe  that  our 
audits provide a reasonable basis for our opinion. 

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material 
respects, the financial position of Lithia Motors, Inc. and subsidiaries as of December 31, 2010 and 2009, 
and  the  results  of  their  operations  and  their  cash  flows  for  each  of  the  years  in  the  three-year  period 
ended December 31, 2010, in conformity with U.S. generally accepted accounting principles. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight 
Board  (United  States),  Lithia  Motors,  Inc.’s  internal  control  over  financial  reporting  as  of  December  31, 
2010, based on criteria established in Internal Control – Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (COSO), and our report dated March 7, 2011 
expressed  an  unqualified  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over  financial 
reporting. 

/s/ KPMG LLP 

Portland, Oregon 
March 7, 2011 

F-1 

 
 
Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders 
Lithia Motors, Inc.: 

We have audited Lithia Motors, Inc.’s internal control over financial reporting as of December 31, 2010, 
based  on  criteria  established  in  Internal  Control  –  Integrated  Framework  issued  by  the  Committee  of 
Sponsoring  Organizations  of  the  Treadway  Commission  (COSO).  Lithia  Motors,  Inc.’s  management  is 
responsible for maintaining effective internal control over financial reporting and for its assessment of the 
effectiveness  of  internal  control  over  financial  reporting,  included  in  the  accompanying  Management’s 
Report  on  Internal  Control  Over  Financial  Reporting.  Our  responsibility  is  to  express  an  opinion  on  the 
Company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether effective internal control over financial reporting was maintained in all material 
respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial  reporting, 
assessing the risk that a material weakness exists, and testing and evaluating the design and operating 
effectiveness  of  internal  control  based  on  the  assessed  risk.  Our  audit  also  included  performing  such 
other procedures as we considered necessary in the circumstances. We believe that our audit provides a 
reasonable basis for our opinion. 

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable 
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal 
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance 
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to 
permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles, 
and  that  receipts  and  expenditures  of  the  company  are  being  made  only  in  accordance  with 
authorizations  of  management  and  directors  of  the  company;  and  (3) provide  reasonable  assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk 
that controls may become inadequate because of changes in conditions, or that the degree of compliance 
with the policies or procedures may deteriorate. 

In  our  opinion,  Lithia  Motors,  Inc.  maintained,  in  all  material  respects,  effective  internal  control  over 
financial reporting as of December 31, 2010, based on criteria established in Internal Control – Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight 
Board  (United  States),  the  consolidated  balance  sheets  of  Lithia  Motors,  Inc.  and  subsidiaries  as  of 
December  31,  2010  and  2009,  and  the  related  consolidated  statements  of  operations,  changes  in 
stockholders’ equity and comprehensive income (loss), and cash flows for each of the years in the three-
year  period  ended  December  31,  2010,  and  our  report  dated  March  7,  2011  expressed  an  unqualified 
opinion on those consolidated financial statements. 

/s/ KPMG LLP 

Portland, Oregon  
March 7, 2011 

F-2 

 
 
 
 
LITHIA MOTORS, INC. AND SUBSIDIARIES
  Consolidated Balance Sheets
(In thousands)

Assets
Current Assets:
    Cash and cash equivalents
    Accounts receivables, net of allowance for doubtful 
      accounts of $190 and $218
    Inventories, net
    Deferred income taxes
    Assets held for sale
    Other current assets
        Total Current Assets

Property and Equipment, net of accumulated 
  depreciation of $93,745 and $83,474
Goodwill
Franchise value
Deferred income taxes
Other non-current assets
        Total Assets

Liabilities and Stockholders' Equity
Current Liabilities:
    Floorplan notes payable
    Floorplan notes payable: non-trade
    Current maturities of long-term debt
    Trade payables
    Accrued liabilities
    Deferred income taxes
    Liabilities related to assets held for sale
        Total Current Liabilities

Long-term debt, less current maturities
Deferred revenue
Other long-term liabilities
        Total Liabilities

Stockholders' Equity:
    Preferred stock - no par value; authorized 
      15,000 shares; none outstanding
    Class A common stock - no par value;
      authorized 100,000 shares; issued and 
      outstanding 22,523 and 22,036
    Class B common stock - no par value;
      authorized 25,000 shares; issued and 
      outstanding 3,762 and 3,762 
    Additional paid-in capital
    Accumulated other comprehensive loss
    Retained earnings
       Total Stockholders' Equity
       Total Liabilities and Stockholders' Equity

December 31,

2010

2009

$

9,306

$

12,776

75,011
415,228
2,937
-
6,062
508,544

362,433
6,186
45,193
39,524
9,796
971,676

84,775
166,482
12,081
23,747
58,784
-
-

345,869

268,693
20,158
16,739
651,459

$

$

52,097
333,628

-
11,693
7,869
418,063

386,054

-
42,428
40,735
7,820
895,100

74,501
141,581
32,708
18,782
47,519
1,036
5,050
321,177

233,065
17,981
15,839
588,062

-

-

284,807

280,880

468
10,972
(4,869)
28,839
320,217
971,676

$

468
10,501
(3,850)
19,039
307,038
895,100

$

$

$

See accompanying notes to consolidated financial statements.

F-3

               
             
             
             
           
           
               
                   
                   
             
               
               
           
           
           
           
               
                   
             
             
             
             
               
               
         
           
 
             
             
           
           
             
             
             
             
             
             
                   
               
                   
               
           
           
           
           
             
             
             
             
           
           
                   
                   
           
           
                  
                  
             
             
              
              
             
             
           
           
         
           
LITHIA MOTORS, INC. AND SUBSIDIARIES
 Consolidated Statements of Operations
(In thousands, except  per share amounts)

Revenues:
   New vehicle
   Used vehicle retail
   Used vehicle wholesale
   Finance and insurance
   Service, body and parts
   Fleet and other
        Total revenues
Cost of sales:
   New vehicle
   Used vehicle retail
   Used vehicle wholesale
   Service, body and parts
   Fleet and other
        Total cost of sales
Gross profit
Goodwill impairment
Other asset impairment
Selling, general and administrative
Depreciation and amortization
        Operating income (loss)
   Floorplan interest expense
   Other interest expense
   Other income, net
Income (loss) from continuing operations before income taxes
Income tax (provision) benefit
Income (loss) from continuing operations, net of income tax
Income (loss) from discontinued operations, net of income tax
Net income (loss)

Basic income (loss) per share from continuing operations
Basic income (loss) per share from discontinued operations
Basic net income (loss) per share

Shares used in basic per share calculations

Diluted income (loss) per share from continuing operations
Diluted income (loss) per share from discontinued operations
Diluted net income (loss) per share

Year Ended December 31,
2009

2008

2010

1,067,648
581,185
108,113
67,107
295,823
11,722
2,131,598

980,264
499,182
107,468
153,239
10,015
1,750,168
381,430

-
15,301
300,612
17,577
47,940
(10,597)
(14,572)
422
23,193
(9,093)
14,100
(381)
13,719

0.54
(0.01)
0.53

26,062

0.53
(0.01)
0.52

$

$

$

$

$

$

881,329
477,253
72,699
56,397
291,075
2,614
1,781,367

806,912
410,087
72,288
152,532
1,283
1,443,102
338,265

-
8,272
276,021
18,259
35,713
(11,015)
(14,115)
1,495
12,078
(5,162)
6,916
2,235
9,151

0.31
0.11
0.42

22,037

0.31
0.10
0.41

$

$

$

$

$

$

1,167,532
469,603
96,476
77,503
303,596
4,867
2,119,577

1,075,741
416,145
99,612
158,801
3,295
1,753,594
365,983
299,266
34,899
315,512
17,059
(300,753)
(20,808)
(18,075)
6,626
(333,010)
107,878
(225,132)
(27,454)
(252,586)

(11.15)
(1.36)
(12.51)

20,195

(11.15)
(1.36)
(12.51)

$

$

$

$

$

$

Shares used in diluted per share calculations

26,279

22,176

20,195

See accompanying notes to consolidated financial statements.

F-4

      
         
      
         
         
         
         
           
           
           
           
           
         
         
         
           
             
             
      
      
      
         
         
      
         
         
         
         
           
           
         
         
         
           
             
             
      
      
      
         
         
         
                 
                 
         
           
             
           
         
         
         
           
           
           
           
           
        
          
          
          
          
          
          
                
             
             
           
           
        
            
            
         
           
             
        
               
             
          
         
            
      
               
               
            
               
               
            
         
          
         
               
               
            
              
               
              
             
              
          
         
          
         
LITHIA MOTORS, INC. AND SUBSIDIARIES
Consolidated Statements of Changes in Stockholders' Equity and Comprehensive Income (Loss)
For the years ended December 31, 2008, 2009 and 2010
(In thousands)

Balance at December 31, 2007
Net loss
Fair value of interest rate swap agreements, net of
  tax benefit of $2,662
    Comprehensive loss
Issuance of stock in connection with employee
  stock plans
Issuance of restricted stock to employees and directo
Shares forfeited by employees
Repurchase of Class A common stock
Compensation for stock and stock option issuances
  and tax benefits from option exercises
Dividends paid
Balance at December 31, 2008
Net income
Fair value of interest rate swap agreements, net of
  tax expense of $1,177
    Comprehensive income
Issuance of stock in connection with employee
  stock plans
Issuance of restricted stock to employees and directo
Shares forfeited by employees
Issuance of Class A common stock
Repurchase of Class A common stock
Compensation for stock and stock option issuances
  and tax benefits from option exercises
Balance at December 31, 2009
Net income
Fair value of interest rate swap agreements, net of
  tax benefit of $626
    Comprehensive income
Issuance of stock in connection with employee
  stock plans
Shares forfeited by employees
Repurchase of Class A common stock
Compensation for stock and stock option issuances
  and tax benefits from option exercises
Dividends paid
Balance at December 31, 2010

Shares
15,960
-

-

739
84
(66)
-

-
-
16,717
-

-

635
110
(26)
4,600
-

-
22,036
-

-

658
(9)
(162)

-
-
22,523

Amount
229,151

$

-

-

4,441
-
-

(2)

932
-

234,522

-

-

2,426
-
-
43,150
(1)

783
280,880

-

-

4,192
-
(1,626)

1,361
-

$

284,807

Common Stock

Class A

Class B

Shares
3,762
-

$

Amount
468
-

$

Accumulated
Other 
Compre-
hensive
Income
(Loss)

Retained
Earnings

$

(1,437)
-

271,918
(252,586)

$

Additional
Paid In
Capital
8,112
-

$

Total
Stock-
holders'
Equity
508,212
(252,586)

(4,373)
(256,959)

4,441
-
-

(2)

2,095
(9,444)
248,343
9,151

1,960
11,111

2,426
-
-
43,150
(1)

2,009
307,038
13,719

(1,019)
12,700

4,192
-
(1,626)

-

-
-
-
-

-
-
3,762
-

-

-
-
-
-
-

-
3,762
-

-

-
-
-

-

-
-
-
-

-
-
468
-

-

-
-
-
-
-

-
468
-

-

-
-
-

-

-
-
-
-

1,163
-
9,275
-

-

-
-
-
-
-

1,226
10,501
-

-

-
-
-

(4,373)

-
-
-
-

-
-
(5,810)
-

1,960

-
-
-
-
-

-
(3,850)
-

(1,019)

-
-
-

-

-
-
-
-

-
(9,444)
9,888
9,151

-

-
-
-
-
-

-
19,039
13,719

-

-
-
-

-
-
3,762

$

-
-
468

$

471
-
10,972

$

-
-
(4,869)

$

-
(3,919)
28,839

$

1,832
(3,919)
320,217

See accompanying notes to consolidated financial statements.

F-5

  
 
    
        
       
        
      
      
        
         
        
         
           
             
    
    
        
         
        
         
           
        
             
        
    
       
     
        
         
           
             
             
         
         
         
        
         
           
             
             
             
        
         
        
         
           
             
             
             
        
           
        
         
           
             
             
                
        
        
        
         
       
             
             
         
        
         
        
         
           
             
        
        
  
 
    
        
       
        
         
      
        
         
        
         
           
             
         
         
        
         
        
         
           
          
             
         
       
       
     
        
         
           
             
             
         
       
         
        
         
           
             
             
             
        
         
        
         
           
             
             
             
    
   
        
         
           
             
             
       
        
           
        
         
           
             
             
                
        
        
        
         
       
             
             
         
  
 
    
        
     
        
       
      
        
         
        
         
           
             
       
       
        
         
        
         
           
        
             
        
       
       
     
        
         
           
             
             
         
          
         
        
         
           
             
             
             
      
    
        
         
           
             
             
        
        
     
        
         
          
             
             
         
        
         
        
         
           
             
        
        
  
 
    
        
     
        
       
      
LITHIA MOTORS, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(In thousands)

Cash flows from operating activities:
   Net income (loss)
   Adjustments to reconcile net income (loss) to net cash 
      provided by (used in) operating activities:
         Goodwill impairment
         Asset impairments
         Depreciation and amortization
         Depreciation and amortization within discontinued operations
         Amortization of debt discount
         Stock-based compensation
         Gain on early extinguishment of debt
         Gain on disposal of other assets
         (Gain) loss from disposal activities within discontinued operations
         Deferred income taxes
         Excess tax deficit (benefit) from share-based payment arrangements
         (Increase) decrease, net of effect of acquisitions:
            Trade receivables, net
            Inventories
            Other current assets
            Other non-current assets
        Increase (decrease), net of effect of acquisitions:
            Floorplan notes payable
            Trade payables
            Accrued liabilities
            Other long-term liabilities and deferred revenue
               Net cash provided by (used in) operating activities

Cash flows from investing activities:
   Principal payments received on notes receivable
   Capital expenditures
   Proceeds from sales of assets
   Cash paid for acquisitions, net of cash acquired
   Proceeds from sales of stores
               Net cash provided by (used in) investing activities

Cash flows from financing activities:
   Borrowings (repayments) on floorplan notes payable: non-trade
   Borrowings on lines of credit
   Repayments on lines of credit
   Principal payments on long-term debt, scheduled
   Principal payments on long-term debt and capital leases, other
   Proceeds from issuance of long-term debt
   Proceeds from issuance of common stock 
   Repurchase of common stock
   Excess tax (deficit) benefit from share-based payment arrangements
   Dividends paid
               Net cash provided by (used in) financing activities

Increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Supplemental disclosure of cash flow information:
   Cash paid during the period for interest
   Cash paid (refunded) during the period for income taxes, net

Supplemental schedule of non-cash investing and financing
  activities:
   Debt issued in connection with acquisitions
   Floorplan debt acquired in connection with acquisitions
   Acquisition of assets with capital leases
   Floorplan debt paid in connection with store disposals
   Common stock received for the exercise price of stock options

2010

Year Ended December 31,
2009

2008

$

13,719

$

9,151

$

(252,586)

-
15,301
17,577
9

-
2,419
-
(100)
294
(2,131)
(264)

(22,881)
(68,305)
(1,633)
(2,029)

10,550
4,960
10,029
1,155
(21,330)

85
(7,589)
10,288
(23,691)
941
(19,966)

24,090
40,000
(24,000)
(8,248)
(40,146)
47,219
4,192
(1,626)
264
(3,919)
37,826

(3,470)

-
8,272
18,259
562
48
2,054
(1,317)
(476)
(10,210)
5,627
45

17,780
120,785
15,992
(4,347)

(179,893)
(2,789)
(4,318)
14,714
9,939

-
(21,131)
14,524
-
27,697
21,090

31,417
48,000
(110,000)
(13,260)
(78,652)
47,838
45,576
(1)
(45)
-
(29,127)

299,266
34,899
17,059
3,659
197
1,725
(5,248)
(4,114)
32,372
(105,033)
(368)

39,771
81,208
(11,189)
(3,453)

(15,945)
(18,915)
(12,654)
5,457
86,108

-
(57,423)
18,229
(605)
44,085
4,286

(16,803)
402,000
(500,000)
(2,337)
(62,597)
83,189
4,441
(2)
368
(9,444)
(101,185)

1,902

(10,791)

$

$

$

12,776
9,306

$ 

10,874
12,776

 $ 

21,665
10,874

$

$

25,357
8,000

63
1,856
77
2,134
-

$

$

29,741
(14,996)

-
-

6
26,597
-

50,498
(4,199)

-
566
3,198
23,565
2

See accompanying notes to consolidated financial statements.

F-6

             
               
         
                  
                  
           
             
               
             
             
             
             
                      
                  
               
                  
                    
                  
               
               
               
                  
             
             
                
                
             
                  
           
             
             
               
         
                
                    
                
           
             
             
           
           
             
             
             
           
             
             
             
             
         
           
               
             
           
             
             
           
               
             
               
           
               
             
                    
                  
                  
             
           
           
             
             
             
           
                  
                
                  
             
             
           
             
               
             
             
           
             
             
           
           
         
         
             
           
             
           
           
           
             
             
             
               
             
               
             
                    
                    
                  
                  
                  
             
                  
             
             
           
         
             
               
           
             
             
             
             
            
            
             
             
             
               
           
             
                    
                  
                  
               
                  
                  
                    
                      
               
               
             
             
                  
                  
                      
LITHIA MOTORS, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies 

Organization and Business 
We are a leading operator of automotive franchises and a retailer of new and used vehicles and 
services. As of December 31, 2010, we offered 25 brands of new vehicles and all brands of used vehicles 
in  84 stores  in  the United States  and  online  at Lithia.com.  We sell  new  and  used  cars  and  light  trucks, 
replacement parts, provide vehicle maintenance, warranty, paint and repair services and arrange related 
financing, service contracts, protection products and credit insurance.  

Our  dealerships  are  primarily  located  in  small  and  mid-size  regional  markets  throughout  the 
Western and Midwestern regions of the United States. The majority of our franchises are in “single-point” 
locations, enabling brand exclusivity with no other dealership with the same franchise in the market. 

Basis of Presentation 
The  accompanying  consolidated  financial  statements  reflect  the  results  of  operations,  the 
financial  position  and  the  cash  flows  for  Lithia  Motors,  Inc.  and  its  directly  and  indirectly  wholly  owned 
subsidiaries.  All  intercompany  balances  and  transactions  have  been  eliminated  in  consolidation.  The 
results  of  operations  of  stores  classified  as  discontinued  operations  have  been  presented  on  a 
comparable basis for all periods presented in the accompanying consolidated statements of operations.  
See also Note 16.  

Reclassifications 
Certain  reclassifications  of  amounts  previously  reported  have  been  made  to  the  accompanying 

consolidated financial statements to maintain consistency and comparability between periods presented. 

Revenues and cost of sales associated with used vehicles, previously disclosed on a combined 
basis,  have  been  reclassified  and  are  disclosed  separately  as  used  vehicle  retail  and  used  vehicle 
wholesale  in  the  accompanying  consolidated  statements  of  operations  for  all  periods  presented.  These 
reclassifications had no impact on previously reported net income. 

Contracts  in  transit,  previously  disclosed  separately,  has  been  reclassified  and  is  included  as  a 
component  of  accounts  receivables  in  the  accompanying  consolidated  balance  sheet  for  all  periods 
presented.  Land  and  buildings,  and  equipment  and  other,  previously  disclosed  separately,  have  been 
disclosed  on  a  combined  basis  as  property  and  equipment  in  the  accompanying  consolidated  balance 
sheets for all periods presented. 

Vehicles leased to others, previously disclosed on a combined basis, has been reclassified and 
allocated to (i) inventory for vehicles that are available for immediate sale under present conditions and; 
(ii)  other  current  assets  for  vehicles  leased  to  customers  and  employees,  in  the  accompanying 
consolidated  balance  sheets  for  all  periods  presented.  In  addition,  the  associated  financing  on  loaner 
vehicles has been reclassified from current maturities of long-term debt to floorplan notes payable in the 
accompanying consolidated balance sheets for all periods presented.  

Cash and Cash Equivalents 
Cash  and  cash  equivalents  are  defined  as  cash  on  hand  and  cash  in  bank  accounts  without 

restrictions.   

Accounts Receivables 
Accounts receivables include amounts due from the following: 
from various lenders for the financing of vehicles sold, 
 
from customers for vehicles sold and service and parts sales, 
 
from manufacturers for factory rebates, dealer incentives and warranty reimbursement, and 
 
from insurance companies, finance companies, and other miscellaneous receivables. 
 

F-7 

 
 
 
 
 
 
 
 
 
 
 
 
Receivables are recorded at invoice and do not bear interest until such time as they are 60 days 
past due. The allowance for doubtful accounts is estimated based on our historical write-off experience 
and  is  reviewed  on  a  monthly  basis.  Account  balances  are  charged  off  against  the  allowance  after  all 
appropriate  means  of  collection  have  been  exhausted  and  the  potential  for  recovery  is  considered 
remote. We do not have any off-balance sheet credit exposure related to our customers.  See Note 2. 

Inventories 
Inventories are valued at the lower of market value or cost, using a pooled approach for vehicles 
and the specific identification method for parts. The cost of new and used vehicle inventories includes the 
cost of any equipment added, reconditioning and transportation.   

Manufacturers  reimburse  us  for  holdbacks,  floorplan  interest  and  advertising  credits,  which  are 
reflected as a reduction in the carrying value of each vehicle purchased by us. We recognize advertising 
credits,  floorplan  interest  credits,  holdbacks,  cash  incentives  and  other  rebates  received  from 
manufacturers that are tied to specific vehicles as a reduction to cost of sales as the related vehicles are 
sold.  

Parts purchase discounts that we receive from the manufacturer are reflected as a reduction in 
the  carrying  value  of  the  parts  purchased  from  the  manufacturer  and  are  recognized  as  a  reduction  to 
cost of goods sold as the related inventory is sold. See Note 3. 

Property and Equipment 
Property and equipment are stated at cost and are depreciated over their estimated useful lives, 
on the straight-line basis. Leasehold improvements made at the inception of the lease or during the term 
of the lease are amortized on a straight-line basis over the shorter of the life of the improvement or the 
remaining term of the lease.  

The range of estimated useful lives is as follows: 

Buildings and improvements 
Service equipment 
Furniture, signs and fixtures 

5 to 40 years 
5 to 15 years 
5 to 10 years 

The cost for maintenance, repairs and minor renewals is expensed as incurred, while significant 
remodels  and  betterments  are  capitalized.  In  addition,  interest  on  borrowings  for  major  capital  projects, 
significant  remodels  and  betterments are capitalized.  Capitalized  interest  becomes  a  part  of  the  cost  of 
the depreciable asset and is depreciated according to the estimated useful lives as previously stated. We 
recorded no capitalized interest in 2010. For the years ended December 31, 2009 and 2008, we recorded 
capitalized interest of $0.9 million and $1.7 million, respectively.  

When an asset is retired or otherwise disposed of, the related cost and accumulated depreciation 
are  removed from  the  accounts,  and  any  gain  or  loss  is  credited  or  charged  to  income  from  continuing 
operations.  

Leased property meeting certain criteria is capitalized and the present value of the related lease 
payments is recorded as a liability. Amortization of capitalized leased assets is computed on a straight-
line  basis  over  the  term  of  the  lease,  unless  the  lease  transfers  title  or  it  contains  a  bargain  purchase 
option, in which case, it is amortized over the asset’s useful life, and is included in depreciation expense.   

Long-lived  assets  held  and  used  by  us  are  reviewed  for  impairment  whenever  events  or 
circumstances indicate that the carrying amount of assets may not be recoverable. We consider several 
factors  when  evaluating  whether  there  are  indications  of  potential  impairment  related  to  our  long-lived 
assets,  including  store  profitability,  overall  macroeconomic  factors  and  impact  of  our  strategic 
management decisions. If recoverability testing is performed, we evaluate assets to be held and used by 
comparing  the  carrying  amount  of  an  asset  to  future  net  undiscounted  cash  flows  associated  with  the 
asset,  including  its  disposition.  If  such  assets  are  considered  to  be  impaired,  the  impairment  to  be 
recognized is measured as the amount by which the carrying amount of the assets exceeds the fair value 
of the assets.  See Note 4. 

F-8 

 
 
 
 
 
 
 
 
 
 
Goodwill 
Goodwill represents the excess purchase price over the fair value of net assets acquired which is 
not  allocable  to  separately  identifiable  intangible  assets.  Other  identifiable  intangible  assets,  such  as 
franchise value, are separately recognized if the intangible asset is obtained through contractual or other 
legal right or if the intangible asset can be sold, transferred, licensed or exchanged. 

Goodwill  is  not  amortized  but  tested  for  impairment  at  least  annually,  and  more  frequently  if 
events or circumstances indicate its carrying value may exceed fair value. We have determined that we 
operate as one reporting unit for the goodwill impairment test. 

We review our goodwill on October 1 of each year by applying a fair-value based test using the 
Adjusted  Present  Value  method  (“APV”)  to  indicate  the  fair  value  of  our  reporting  unit.  Under  the  APV 
method,  future  cash  flows  are  based  on  recently  prepared  operating  forecasts  and  business  plans  to 
estimate the future economic benefits that the reporting unit will generate. Operating forecasts and cash 
flows  include,  among  other  things,  revenue  growth  rates  that  are  based  on  management’s  forecasted 
sales  projections  and  on  U.S.  Department  of  Labor,  Bureau  of  Labor  Statistics  for  historical  consumer 
price  index  data.  A  discount  rate  is  utilized  to  convert  the  forecasted  cash  flows  to  their  present  value 
equivalent  representing  the  indicated  fair  value  of  our  reporting  unit.  The  discount  rate  applied  to  the 
future  cash  flows  factors  in  a  subject-Company  risk  premium,  an  equity  risk  premium,  small  stock  risk 
premium,  a  beta  and  a  risk-free  rate.  We  compare  the  indicated  fair  value  of  our  reporting  unit  to  our 
market capitalization, including consideration of a control premium. The control premium represents the 
estimated amount an investor would pay to obtain a controlling interest. We believe this reconciliation is 
consistent with a market participant perspective. 

The  impairment  test  of  goodwill  is  a  two  step  process.  The  first  step  identifies  potential 
impairments by comparing the calculated fair value of a reporting unit with its book value. If the fair value 
of  the  reporting  unit  exceeds  the  carrying  amount,  goodwill  is  not  impaired  and  the  second  step  is  not 
necessary. If the carrying value exceeds the fair value, the second step includes determining the implied 
fair  value  through  further market  research.  The  implied  fair  value  of  goodwill  is  then compared  with  the 
carrying amount of goodwill to determine if an impairment loss is necessary.  See Note 5. 

Franchise Value 
We  enter  into  agreements  (“Franchise  Agreements”)  with  the  manufacturers.  Franchise  value 
represents  a  right  received  under  Franchise  Agreements  with  manufacturers  and  is  identified  on  an 
individual store basis.   

We evaluated the useful lives of our Franchise Agreements based on the following factors: 
 
 

certain of our Franchise Agreements continue indefinitely by their terms; 
certain  of  our  Franchise  Agreements  have  limited  terms,  but  are  routinely  renewed  without 
substantial cost to us; 

  other  than  franchise  terminations  related  to  the  unprecedented  reorganizations  of  Chrysler 
and  General  Motors,  and  allowed  by  bankruptcy  law,  we  are  not  aware  of  manufacturers 
terminating  Franchise  Agreements  against  the  wishes  of  the  franchise  owners  under  the 
ordinary  course  of  business.    A  manufacturer  may  pressure  a  franchise  owner  to  sell  a 
franchise  when  they  are  in  breach  of  the  franchise  agreement  over  an  extended  period  of 
time; 
state dealership franchise laws typically limit the rights of the manufacturer to terminate or not 
renew a franchise;  

 

  we  are  not  aware  of  any  legislation  or  other  factors  that  would  materially  change  the  retail 

automotive franchise system; and 

  as  evidenced  by  our  acquisition  and  disposition  history,  there  is  an  active  market  for  most 
automotive  dealership  franchises  within  the  United  States.  We  attribute  value  to  the 
the 
Franchise  Agreements  acquired  with 
understanding  and  industry  practice  that  the  Franchise  Agreements  will  be  renewed 
indefinitely by the manufacturer. 

the  dealerships  we  purchase  based  on 

F-9 

 
 
 
 
 
 
 
Accordingly, we have determined that our Franchise Agreements will continue to contribute to our 

cash flows indefinitely and, therefore, have indefinite lives.  

As an indefinite lived intangible asset, franchise value is tested for impairment at least annually, 
and  more  frequently  if  events  or  circumstances  indicate  the  carrying  value  may  exceed  fair  value.  The 
impairment  test  for  indefinite  lived  intangible  assets  requires  the  comparison  of  estimated  fair  value  to 
carrying value, and an impairment charge is recorded to the extent the fair value is less than the carrying 
value. We have determined the appropriate unit of accounting for testing franchise value for impairment is 
on an individual store basis.   

We perform our impairment tests on October 1 of each year using an APV method to estimate the 
fair  value  of  our  franchises  by  calculating  the  present  value  of  future  cash  flows  associated  with  each 
franchise.  We  have  determined  that  only  certain  cash  flows  of  the  store  are  directly  attributable  to 
franchise  rights.  Future  cash  flows  are  based  on  recently  prepared  operating  forecasts  and  business 
plans to estimate the future economic benefits that the store will generate. Operating forecasts and cash 
flows  include,  among  other  things,  revenue  growth  rates  that  are  calculated  based  on  management’s 
forecasted sales projections and on the U.S. Department of Labor, Bureau of Labor Statistics for historical 
consumer price index data. A discount rate is utilized to convert the forecasted cash flows to their present 
value  equivalent.  The  discount  rate  applied  to  the  future  cash  flows  factors  in  an  equity  risk  premium, 
small stock risk premium, a beta and a risk-free rate. In addition, the discount rate used is further refined 
for a franchise-specific risk adjustment. This adjustment considers the desirability of each franchise based 
on  qualitative  factors  such  as  brand  recognition,  strength  of  product  lineup  and  financial  condition,  and 
exclusivity of dealer network. See Note 5. 

Advertising 
We  expense  production  and  other  costs  of  advertising  as  incurred  as  a  component  of  selling, 
general and administrative expense. Additionally, advertising credits that are not tied to specific vehicles 
are  earned  from  the  manufacturer  when  we  submit  for  reimbursement  of  qualifying  advertising 
expenditures and are recognized as a reduction of advertising expense upon manufacturer confirmation 
that our submitted expenditures qualify for such credits. 

Advertising  expense,  net  of  manufacturer  cooperative  advertising  credits,  was  $27.1  million, 
$18.4  million  and  $17.6  million  for  the  years  ended  December  31,  2010,  2009  and  2008,  respectively. 
Manufacturer  cooperative  advertising  credits  were  $2.7  million  in  2010,  $3.8  million  in  2009  and  $4.3 
million in 2008. 

Income and Other Taxes 
Income  taxes  are  accounted  for  under  the  asset  and  liability  method.  Deferred  tax  assets  and 
liabilities are recognized for the future tax consequences attributable to differences between the financial 
statement carrying amounts of existing assets and liabilities and their respective tax bases and operating 
loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates 
expected to apply to taxable income in the years in which those temporary differences are expected to be 
recovered  or  settled.  The  effect  on  deferred  tax  assets  and  liabilities  of  a  change  in  tax  rates  is 
recognized  in  income  in  the  period  that  includes  the  enactment  date.  A  valuation  allowance,  if  needed, 
reduces deferred tax assets when it is more likely than not that some or all of the deferred tax assets will 
not be realized. 

When  there  are  situations  with  uncertainty  as  to  the  timing  of  the  deduction,  the  amount  of  the 
deduction,  or  the  validity  of  the  deduction,  we  adjust  our  financial  statements  to  reflect  only  those  tax 
positions  that  are  more-likely-than-not  to  be  sustained.  Positions  that  meet  this  criterion  are  measured 
using the largest benefit that is more than 50% likely to be realized. Interest and penalties are recorded 
as tax expense in the period incurred. See Note 14. 

We  account  for  all  taxes  assessed  by  a  governmental  authority  that  are  directly  imposed  on  a 

revenue-producing transaction (i.e., sales, use, value-added) on a net (excluded from revenues) basis.  

F-10 

 
 
 
 
 
 
 
  
 
 
 
Concentrations of Risk and Uncertainties 
We  purchase  substantially  all  of  our  new  vehicles  and  inventory  from  various  manufacturers  at 
the  prevailing  prices  charged  by  auto  makers  to  all  franchised  dealers.  Our  overall  sales  could  be 
impacted by the auto manufacturers’ inability or unwillingness to supply the dealership with an adequate 
supply of popular models.   

We  enter  into  Franchise  Agreements  with  the  manufacturers.  The  Franchise  Agreements 
generally  limit  the  location  of  the  dealership  and  provide  the  auto  manufacturer  approval  rights  over 
changes in dealership management and ownership. The auto manufacturers are also entitled to terminate 
the  Franchise  Agreements  if  the  dealership  is  in  material  breach  of  the  terms.  Our  ability  to  expand 
operations depends, in part, on obtaining consents of the manufacturers for the acquisition of additional 
dealerships. See also “Goodwill” and “Franchise Value” above.  

We  are  subject  to  a  concentration  of  risk  in  the  event  of  financial  distress,  including  potential 
reorganization or bankruptcy, of a major vehicle manufacturer. We purchase substantially all of our new 
vehicles  from  various  manufacturers  or  distributors  at  the  prevailing  prices  available  to  all  franchised 
dealers. Our sales volume could be materially adversely impacted by the manufacturers’ or distributors’, 
inability  to supply  the stores with an adequate supply  of  vehicles.  Our Chrysler,  General Motors (“GM”) 
and  Ford  (collectively,  the  “Domestic  Manufacturers”)  stores  represented  approximately  30%,  17%  and 
6%  of  our  new  vehicle  sales  for  2010,  respectively,  and  approximately  30%,  18%  and  5%  for  2009, 
respectively. 

We  currently  have  relationships  with  a  number  of  manufacturers,  their  affiliated  finance 
companies  or  other  finance  companies,  including  Ally  Bank  (formerly  GMAC  LLC),  Mercedes-Benz 
Financial Services USA, LLC, Toyota Financial Services (“TFS”), Ford Motor Credit Company, VW Credit, 
Inc.,  American  Honda  Finance  Corporation,  Nissan  Motor  Acceptance  Corporation  and  BMW  Financial 
Services NA, LLC. These companies provide new vehicle floorplan financing for their respective brands. 
Ally  Bank  serves  as  the  primary  lender  for  all  other  brands.  At  December  31,  2010,  Ally  Bank  was  the 
floorplan  provider  on  approximately  65%  of  our  total  amount  outstanding.  Certain  of  these  companies 
have incurred significant losses and are operating under financial constraints. Other companies may incur 
losses in the future or undergo funding limitations. As a result, credit that has typically been extended to 
us  by  these  companies  may  be  modified  with  terms  unacceptable  to  us  or  revoked  entirely.  If  these 
events  were  to  occur,  we  may  not  be  able  to  pay  our  floorplan  debts  or  borrow  sufficient  funds  to 
refinance the vehicles. Even if new financing were available, it may not be on terms acceptable to us.  

As evidenced by the bankruptcy proceedings of both Chrysler and GM in the second quarter of 
2009, state dealer laws do not afford continued protection from manufacturer terminations or non-renewal 
of  franchise  agreement  under  federal  bankruptcy  laws.  While  we  do  not  believe  additional  bankruptcy 
filings  are  probably,  no  assurances  can  be  given  that  a  manufacturer  will  not  seek  protection  under 
bankruptcy laws, nor that, in this event, they will not seek to terminate franchise rights held by us.   

We receive incentives and rebates from our manufacturers, including cash allowances, financing 
programs,  discounts,  holdbacks  and  other  incentives.  These  incentives  are  recorded  as  receivables  on 
our  consolidated  balance  sheet  until  payment  is  received.  Our  financial  condition  could  be  materially 
adversely impacted by the manufacturers’ or distributors’ inability to continue to offer these incentives and 
rebates  at  substantially  similar  terms,  or  to  pay  our  outstanding  receivables.  Total  receivables  from 
Domestic  Manufacturers  were  $8.4  million  and  $7.2  million  as  of  December  31,  2010  and  2009, 
respectively. 

The announcement by Toyota in February 2010, of not only its recall of approximately 8.5 million 
vehicles for possible accelerator pedal sticking issues, but to cease selling eight models of vehicles until 
potentially defective parts have been replaced, reduced sales at our Toyota stores and adversely affected 
the manufacturer’s reputation for quality. Toyota has continued to announce recalls related to accelerator 
issues, including another approximately 2.0 million vehicles in February 2011. The long-term affects these 
recalls and safety issues will have on the Toyota brands is uncertain. We depend on our manufacturers to 
deliver  high-quality,  defect-free  vehicles.  In  the  event  that  manufacturers  experience  quality  issues,  our 
financial performance may be adversely impacted.  

F-11 

 
 
 
 
 
 
 
 
In the fourth quarter of 2009, we experienced shortages in inventory related to Chrysler products, 
particularly related to higher demand vehicles such as Ram pickup trucks and Jeep Wranglers. Also, at 
that  time,  Chrysler  reduced  the  amount  of  consumer  incentives  and  marketing  related  to  its  products. 
These factors led to lower sales and decreased market share in the fourth quarter of 2009, and negatively 
impacted  our  results.  It  is  uncertain  whether  product  shortages  could  occur  in  the  future.  Events  that 
affect  a  manufacturer’s  ability  to  timely  deliver  new  vehicles  may  adversely  impact  our  financial 
performance. 

Financial Instruments, Fair Value and Market Risks 
The  carrying  amounts  of  cash  equivalents,  accounts  receivables,  trade  payables,  accrued 
liabilities and short-term borrowings approximate fair value because of the short-term nature and current 
market rates of these instruments.  

Fair value estimates are made at a specific point in time, based on relevant market information 
about  the  financial  instrument.  These  estimates  are  subjective  in  nature  and  involve  uncertainties  and 
matters  of  significant  judgment  and,  therefore,  cannot  be  determined  with  precision.  Changes  in 
assumptions could significantly affect the estimates. See Note 13. 

We  have  variable  rate  floorplan  notes payable,  mortgages  and  other credit  line  borrowings  that 
subject us to market risk exposure. At December 31, 2010, we had $413.6 million outstanding under such 
facilities, at interest rates ranging from 1.8% to 4.9% per annum; $251.3 million of which was outstanding 
under our floorplan facilities. An increase or decrease in the interest rates would affect interest expense 
for the period accordingly. 

The fair value of long-term, fixed interest rate debt is subject to interest rate risk. Generally, the 
fair value of fixed interest rate debt will increase as interest rates fall because we could refinance for a 
lower rate. Conversely, the fair value of fixed interest rate debt will decrease as interest rates rise. The 
interest rate changes affect the fair value, but do not impact earnings or cash flows. We monitor our fixed 
interest rate debt regularly, refinancing debt that is materially above market rates if permitted. See Note 
13. 

We are also subject to credit risk and market risk by entering into interest rate swaps. See below 
and  Note  12.  We  are  generally  exposed  to  credit  or  repayment  risk  based  on  our  relationship  with  the 
counterparty to the transaction. We minimize the credit or repayment risk on our derivative instruments by 
entering into transactions with institutions whose credit rating is Aa or higher. 

Derivative Financial Instruments 
We  enter  into  interest  rate  swap  agreements  to  reduce  our  exposure  to  market  risks  from 
changing interest rates on our new vehicle floorplan lines of credit. All derivative instruments are recorded 
on the consolidated balance sheet as an asset or liability at fair value. The related gains and losses on 
these  instruments  are  deferred  as  a  component  of  stockholders’  equity,  provided  specific  hedge 
accounting criteria are met. Recognition of the deferred gains and losses occur in the period the related 
item  hedged  is  recognized  as  a  component  of  floorplan  interest  expense.  To  the  extent  the  derivative 
contract is determined to be ineffective, the ineffective portion is immediately recognized in earnings. See 
Note 12. 

Use of Estimates 
The  preparation  of  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting 
principles requires management to make estimates and assumptions that affect the amounts reported in 
the  consolidated  financial  statements  and  related  notes  to  financial  statements.  Changes  in  such 
estimates may affect amounts reported in future periods.  

F-12 

 
 
 
 
 
 
  
 
 
 
Estimates  are  used  in  the  calculation  of  certain  reserves  maintained  for  charge-backs  on 
estimated  cancellations  of  service  contracts;  life,  accident  and  disability  insurance  policies;  and  finance 
fees  from  customer  financing  contracts.  We  also  use  estimates  in  the  calculation  of  various  expenses, 
accruals  and  reserves,  including  anticipated  workers  compensation  premium  expenses  related  to  a 
retrospective  cost  policy,  anticipated  losses  related  to  self-insurance  components  of  our  property  and 
casualty  and  medical  insurance,  self-insured  lifetime  lube,  oil  and  filter  service  contracts,  discretionary 
employee bonuses, warranty and stock-based compensation. We also make certain estimates regarding 
the  assessment  of  the  recoverability  of  long-lived  assets,  indefinite  lived  intangible  assets  and  deferred 
tax assets.   

Revenue Recognition 
Revenue  from  the  sale  of  a  vehicle  is  recognized  when  a  contract  is  signed  by  the  customer, 
financing has been arranged or collectability is reasonably  assured, and  the delivery of  the  vehicle to the 
customer is made. We do not allow the return of new or used vehicles, except where mandated by state 
law. 

Revenue  from  parts  and  service  is  recognized  upon  delivery  of  the  parts  or  service  to  the 
customer.    We  allow  for  customer  returns  on  sales  of  our  parts  inventory  up  to  30  days  after  the  sale. 
Most parts returns generally occur within one to two weeks from the time of sale, and are not significant. 

Finance  fees  earned  for  notes  placed  with  financial  institutions  in  connection  with  customer 
vehicle financing are recognized, net of estimated charge-backs, as finance and insurance revenue upon 
acceptance of the credit by the financial institution.   

Insurance  income  from  third  party  insurance  companies  for  commissions  earned  on  credit  life, 
accident and disability insurance policies sold in connection with the sale of a vehicle are recognized, net 
of anticipated cancellations, as finance and insurance revenue upon execution of the insurance contract.    

Commissions from third party service contracts are recognized, net of anticipated cancellations, 
as finance and insurance revenue upon sale of the contracts. We also participate in future underwriting 
profit, pursuant to retrospective commission arrangements, which is recognized in income as earned. 

Revenue  related  to  self-insured  lifetime  lube,  oil  and  filter  service  contracts  is  deferred  and 
recognized  based  on  expected  future  claims  for  service.  The  expected  future  claims  experience  is 
evaluated periodically to ensure it remains appropriate given actual claims history.  

Asset Impairments 
We perform periodic impairment tests for goodwill and franchise value and recoverability tests for 

long-lived assets.  

As a result of these tests, we recorded asset impairments totaling $15.3 million, $8.3 million and 
$334.2  million,  respectively,  in  2010,  2009  and  2008,  as  detailed  below.  Operational  results  for  certain 
locations have been retrospectively reclassified from discontinued operations to continuing operations for 
2009 and 2008 in the consolidated statements of operations, including prior period impairments.  

Asset impairments recorded in the consolidated statements of operations consist of the following 

(in thousands): 

December 31,  
Goodwill 
Other: 
  Intangible assets 
  Long-lived assets 
  Other assets 
  Total asset impairments 

2010 

- 

- 
15,301 
- 
15,301 

$

$

$

2009 

- 

250 
10,350 
(2,328) 
8,272 

$

$

$

2008 
299,266 

16,028 
13,876 
4,995 
34,899 

$ 

$ 

$ 

F-13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In  addition,  we  recorded  impairment  charges  on  certain  cancelled  construction  projects  of  $4.5 

million in 2008 as a component of selling, general and administrative expense. 

See Notes 4, 5 and 16. 

Stock-Based Compensation 
Compensation  costs  associated  with  equity  instruments  exchanged  for  employee  and  director 
services  are  measured  at  the  grant  date,  based  on  the  fair  value  of  the  award,  and  recognized  as  an 
expense over the individual’s requisite service period (generally the vesting period of the equity award).  
See Note 11.  

Legal Costs 
We  are  a  party  to  numerous  legal  proceedings  arising  in  the  normal  course  of  business.  We 
accrue for certain legal costs, including attorney fees, and potential settlement claims related to various 
legal proceedings that are estimable and probable. 

Contract Origination Costs 
Contract  origination  commissions  paid  to  our  employees  directly  related  to  the  sale  of  our  self-
insured lifetime lube, oil and filter service contracts are deferred and charged to expense in proportion to 
the associated revenue to be recognized.  

Segment Reporting 
We  define  an  operating  segment  as  a  component  of  an  enterprise  that  meets  the  following 

criteria: 

  engages in business activities from which it may earn revenues and incur expenses; 
  operating results are regularly reviewed by the enterprise’s chief operating decision maker to 
make decisions about resources to be allocated to the segment and assess its performance; 
and 

  discrete financial information is available. 

We  define  the  term  ‘chief  operating  decision  maker’  to  be  our  executive  management  group. 
Currently, all operations are reviewed on a consolidated basis for budget and business plan performance 
by our executive management group. Additionally, operational performance at the end of each reporting 
period is viewed in the aggregate by our executive management group. Any decisions related to changes 
in  personnel,  dispatching  corporate  employees  to  assist  in  operational  improvement  or  training,  or  to 
allocate other company resources are made based on the combined results. 

Based  on  the  aforementioned  criteria,  we  operate  in  a  single  operating  and  reporting  segment, 
automotive  retailing.  We  sell  new  and  used  vehicles,  vehicle  maintenance  and  repair  services,  vehicle 
parts and financing and insurance products. 

Warranty 
We offer a 60-day, 3,000 mile limited warranty on the sale of most retail used vehicles. We also 
offer a 3-year, 50,000 mile warranty on parts used in our service repair work and a 2-year warranty on tire 
purchases.    The  cost  that  may  be  incurred  for  these  warranties  is  estimated  at  the  time  the  related 
revenue is recorded.  A reserve for these warranty liabilities is estimated based on current sales levels, 
warranty  experience  rates  and  estimated  costs  per  claim.  As  of  December  31,  2010  and  2009,  the 
accrued warranty balance was $0.1 million and $0.1 million, respectively.  

F-14 

 
 
 
 
 
 
 
 
 
 
(2) 

Accounts Receivables 

Accounts receivables consisted of the following (in thousands): 

December 31,  
Contracts in transit 
Trade receivables 
Vehicle receivables 
Manufacturer receivables 

Less: Allowance 
   Total accounts receivables, net 

2010 
34,365 
13,166 
13,439 
14,231 
75,201 
(190) 
75,011 

$

$

2009 
21,940 
10,995 
8,331 
11,049 
52,315 
(218) 
52,097 

$ 

$ 

Contracts in transit are receivables from various lenders for the financing of vehicles that we have 
arranged on behalf of the customer and are typically received within five days of selling a vehicle. Trade 
receivables  are  comprised  of  amounts  due  from  customers,  lenders  for  the  commissions  earned  on 
financing and third parties for commissions earned on service contracts and insurance products. Vehicle 
receivables represent receivables for the portion of the vehicle sales price paid directly by the customer. 
Manufacturer  receivables  include  amounts  due  from  manufacturers  including  holdbacks,  rebates, 
incentives and warranty claims.    

(3) 

Inventories and Related Floorplan Notes Payable 

The  new  and  used  vehicle  inventory,  collateralizing  related  floorplan  notes  payable,  and  other 

inventory were as follows (in thousands): 

December 31,  

New and program vehicles 
Used vehicles 
Parts and accessories 

Inventory 
Cost 
312,219 
80,851 
22,158 
415,228 

$ 

$ 

2010 

  Floorplan 

Notes 
Payable 
251,257 

$

2009 

  Floorplan 

Notes 
Payable 
216,082 

$ 

Inventory 
Cost 
243,716 
70,819 
19,093 
333,628 

$ 

$ 

In  addition  to  the  amounts  discussed  above,  we  had  $8.1  million  of  inventory  included  as  a 
component of assets held for sale and $2.9 million of floorplan notes payable included as liabilities related 
to assets held for sale at December 31, 2009. See Note 16. 

The new vehicle inventory cost is generally reduced by manufacturer holdbacks and incentives, 
while  the  related  floorplan  notes  payable  are  reflective  of  the  gross  cost  of  the  vehicle.  The  floorplan 
notes payable, as shown in the above table, generally are higher than the inventory cost due to the timing 
of the sale of a vehicle and payment of the related liability; however, in 2010 and 2009, floorplan notes 
payable is lower than inventory cost as we have paid down floorplan notes with excess cash.  

As of December 31, 2010 and 2009, the carrying  value of inventory had been reduced by $2.9 

million and $3.0 million, respectively, for assistance received from manufacturers as discussed in Note 1. 

We maintain deposit relationships with certain floorplan providers. As of December 31, 2010 and 
2009, $7.7 million and $6.9 million, respectively, was recorded as a reduction to floorplan notes payable 
related to these amounts, reflecting the legal right of offset held by the floorplan provider. 

We  evaluate  our  vehicles  at  the  lower  of  market  value  or  cost  under  the  pooled  approach.  In 
2008, due to a shift in consumer demand, we determined certain used vehicle aging categories were in 
unbalanced  quantities.  Based  on  this  determination,  we  recorded  a  used  vehicle  impairment  of  $0.5 
million at December 31, 2008. We did not record any impairment charges on used vehicle inventories in 
2010 or 2009. If the book value of our used vehicles is more than fair value, we could experience losses 
on our used vehicles in future periods. 

F-15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
All new vehicles are pledged to collateralize floorplan notes payable. The floorplan notes payable 
bear  interest,  payable  monthly  on  the  outstanding  balance,  at  a  rate  of  interest  that  varies  by  provider. 
The  new  vehicle  floorplan  notes  are  payable  on  demand  and  are  typically  paid  upon  the  sale  of  the 
related  vehicle.  As  such,  these  floorplan  notes  payable  are  shown  as  current  liabilities  in  the 
accompanying  consolidated  balance  sheets.    Vehicles  financed  by  lenders  not  directly  associated  with 
the  manufacturer  are  classified  as  floorplan  notes  payable:  non-trade  and  are  included  as  a  financing 
activity  in  our  consolidated  statements  of  cash  flows.  Vehicles  financed  by  lenders  directly  associated 
with the manufacturer are classified as floorplan notes payable and are included as an operating activity 
in our consolidated statements of cash flows. 

The weighted average interest rate on our floorplan facilities was 3.1% at December 31, 2010.   

(4) 

Property and Equipment 

Property and equipment consisted of the following (in thousands): 

December 31, 
Land 
Building and improvements 
Service equipment 
Furniture, signs and fixtures  

Less accumulated depreciation 

Construction in progress 

2010 
117,083 
225,331 
36,905 
73,925 
453,244 
(93,745) 
359,499 
2,934 
362,433 

$

$

2009 
120,003 
229,728 
36,922 
80,476 
467,129 
(83,474) 
383,655 
2,399 
386,054 

$ 

$ 

2010 Long-lived Asset Impairment Charges 
Our portfolio of land, building and improvements includes properties held for future development, 
comprised of undeveloped land and vacant facilities. The undeveloped land was purchased in connection 
with  our  planned  development  of  stand-alone  used  vehicle  stores  or  to  relocate  existing  new  vehicle 
stores  in  certain  markets.  In  2008,  our  plans  to  develop  the  land  were  placed  on  hold  until  economic 
conditions  improved.  The  vacant  facilities  are  a  result  of  the  bankruptcy  reorganization  of  Chrysler  and 
GM,  which 
to  close  certain 
underperforming  locations.  We  believe  many  of  these  locations  are  best  utilized  for  retail  automotive 
purposes reflective of our intended use and construction specifications.  

terminated  certain  stores  we  operated,  or 

through  our  election 

In the fourth quarter of 2009, we completed an equity offering. One of the intended uses of the 
proceeds was,  and remains,  to  fund  potential  acquisitions.  Following  the equity  offering,  we  considered 
various  strategies  to  convert  our  properties  held  for  future  development  into  operational  assets.  We 
ultimately concluded the best alternative was to seek new vehicle franchises that could be acquired and 
located in our properties. We began an exhaustive search to identify and ultimately acquire franchises in 
these markets. 

By the end of the second quarter of 2010, we evaluated the results of our comprehensive search 
and  we  determined  that  we  would  be  unable  to  acquire  franchises  at  reasonable  prices  to  mitigate  the 
continued  holding  costs  of  the  facilities.  We  also  determined  that  development  opportunities  for  our 
undeveloped land would not be realizable within a short to medium-term time period. In addition, through 
the  first  half  of  2010,  we  experienced  various  macroeconomic  and  industry  specific  factors  which 
influenced our decision to modify our disposition strategy. 

At the end of 2009, the projected rate of annualized new vehicle sales in the United States was 
forecasted to recover from the extremely low levels experienced in 2009 to a more robust level in 2010, 
with  some  analysts  projecting  as  many  as  13  million  new  vehicles  sold  in  the  year.  However,  by  the 

F-16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
middle  of  2010,  the  annualized  new  vehicle  sales  levels  were  revised  down  to  approximately  an  11.5 
million  unit  range,  and  projections  available  at  that  time  for  the  year  2011  and  beyond  were  more 
uncertain with respect to the pace at which a return to the higher sales levels experienced through 2007 
would occur. 

The closure of a number of automotive retail locations, due both to the economic downturn and 
as  a  result  of  the  termination  of  franchises  by  major  domestic  manufacturers  in  connection  with  their 
bankruptcy proceedings, created an oversupply of vacant dealership properties across the United States. 
At  current  sales  levels,  the  existing  automotive  dealership  network  retains  a  significant  idle  capacity, 
which reduces the need for additional retail space provided by vacant dealership sites or by developing 
new  sites.  In  2010,  it  became  apparent  that  this  oversupply  of  dealer  capacity  may  take  a  significantly 
longer period to be absorbed than previously thought.   

Additionally,  much  of  the  improvement  in  demand  for  properties  held  for  future  development  is 
tied  to  a  broader  economic  recovery. Retailers  and  other  commercial  users who  are willing  and able  to 
make the often significant capital investment these properties require must feel more optimistic about the 
outlook  for  the  future.  While  the  economy  has  improved  from  the  unprecedented  depressed  levels 
experienced in 2009, the longer-term outlook remains cautious. Anemic growth of economic activity out of 
the  recession,  a  reduction  in  outlook  for  GDP  growth  by  economists,  persistently  high  unemployment 
rates,  and  the  European  credit  crisis  are  impacting  consumer  confidence  and  delaying  the  expected 
rebound of the U.S. economy.  

Also, the relative financial condition of regional banks, many of which carry significant quantities 
of  non-performing  assets  or  other  owned  real  estate,  remains  tenuous.  As  a  result,  their  inability  or 
unwillingness to finance the purchase of commercial properties for potential buyers significantly reduces 
the demand and opportunities for us to sell our holdings at reasonable prices. Overall, availability of credit 
for prospective buyers remains tight compared to historical levels, reducing the potential pool of buyers to 
only the most creditworthy market participants.  

In the markets where our undeveloped or vacant properties are located, we have experienced a 
large  supply  of  vacant  dealership  sites,  commercial  real  estate  in  general  and  available  land  for 
commercial and retail development, which allows prospective buyers a number of choices and increases 
price pressure. In evaluating broader commercial real estate trends, the supply of commercial real estate 
failed to decrease in the first half of the year and continues to significantly outstrip current demand. Sales 
activity  remains  limited  given  diverging price  expectations  by  buyers  and  sellers.  When  sales  do  occur, 
the realized prices are often lower than in prior periods, reflecting the financially distressed nature of the 
seller and/or the leveraged negotiating position of the buyer. 

As  a  result  of  these  various  considerations,  we  changed  our  strategy  in  the  second  quarter  of 
2010  regarding  our  real  estate  held  for  development.  Previously,  we  contemplated  disposition  in  the 
normal  course  of  business  under  a  highest  and  best  use  scenario  allowing  for  a  “market  reasonable” 
marketing  period.  In  the  second  quarter  of  2010,  we  adopted  a  strategy  focused  on  a  more  immediate 
disposition  to  potential  buyers  meeting  broader  needs  and  characteristics,  including  a  different 
commercial  retail  use,  allowing  for  the  redeployment  of  the  invested  capital  to  higher-growth  potential 
opportunities within our business. 

In  the  second  quarter  of  2010,  we  experienced  an  increase  in  sales  interest  by  prospective 
buyers;  although  offers  were  made  at  prices  significantly  lower  than  we  anticipated.  In  certain  cases, 
these  offers  were  made  at  amounts  that  we  consider  to  be  significantly  lower  than  the  value  of  these 
properties from a long-term income approach at their highest and best use. Also in some cases, the offers 
represented amounts less than current replacement cost. However, given the prospect of accepting these 
offers  and  effecting  a  quick  sale,  or  alternatively  continuing  the  capital  investment  in  these  non-
operational  properties  for  a  longer  period  until  we  or  other  market  participants  can  find  a  suitable 
operational  use  for  these  properties,  we  decided  to  accept  certain  offers  and  redeploy  the  capital 
elsewhere. 

F-17 

 
 
 
 
 
 
 
 
As  a  result  of  the  above  factors,  we  believed  events  and  circumstances  indicated  the  carrying 
amount  of  our  non-operational  real  estate  assets  may  no  longer  be  recoverable  at  June  30,  2010, 
triggering an interim impairment test on the totality of our portfolio of such assets. In connection with the 
impairment test, we recorded an impairment of $13.3 million in the second quarter of 2010.   

During the first quarter of 2010, reflecting changes in specific facts and circumstances on three 
properties held for future development, we tested certain long-lived assets for recoverability. As a result of 
the  testing,  we  recorded  an  impairment  of  $1.5  million  as  a  component  of  income  from  continuing 
operations  mainly  related  to  a  property  for  which  a  preliminary  agreement  to  sell  was  entered  into  in 
March 2010.   

In addition, through the fourth quarter of 2010, we continued to negotiate on the sale of several 
additional  non-operating  properties.  As  a  result  of  these  negotiations,  and  additional  market  data,  we 
recorded impairment charges of $0.5 million.  

For  the  year  ended  December  31,  2010,  we  recorded  a  total  impairment  of  $15.3  million 

associated with the aforementioned properties.   

We  continue  to  focus  on  mitigating  our  exposure  to  vacant  dealerships  and  undeveloped  land, 
and  have  made  progress  towards  the  disposal  of  these  non-operating  assets.  Throughout  2010,  we 
closed  on  the  sale  of  three  non-operating  properties  at  or  above  the  then  current  carrying  value.  A 
number  of  locations  are  currently  under  contract,  or  advanced  negotiations,  to  be  sold.  We  place  the 
highest  priority  on  disposing  of  vacant  dealerships,  due  to  their  significantly  higher  carrying  costs  and 
more  restrictive  commercial  use.  As  additional  market  information  becomes  available  and  negotiations 
with  prospective  buyers  continue,  estimated  fair  market  values  of  our  properties  may  change.  These 
changes may result in recognition of additional impairment charges in future periods.  

2009 and 2008 Long-Lived Asset Impairment Charges 
In 2009, as a result of the reorganization in bankruptcy of both Chrysler and GM, and the decline 
in commercial real estate values, we tested our long-lived assets for recoverability in the second quarter 
of 2009. Additional tests were performed in the third and fourth quarters of 2009. Total long-lived asset 
impairment charges were $10.4 million in 2009. 

As  a  result  of  the  adverse  change  in  the  business  climate  and  our  reduced  earnings  and  cash 
flow  forecast,  we  tested  certain  long-lived  assets  for  recoverability  in  the  second  quarter  of  2008.  This 
impairment test was performed just prior to performing the first step of the goodwill impairment test. We 
also performed the test on certain long-lived assets in the fourth quarter of 2008. Based on the results of 
these  tests,  we  recorded  asset  impairment  charges  totaling  $13.9  million  against  our  long-lived  assets. 
We  also  recorded  $4.5  million  of  impairment  charges  on  certain  cancelled  construction  projects  as  a 
component of selling, general and administrative, for total long-lived asset impairment  charges of $18.4 
million in 2008. 

 (5) 

Goodwill and Franchise Value 

The following is a roll-forward of goodwill and franchise value (in thousands): 

Balance as of December, 31, 2007 
Transfers to discontinued operations 
Impairments 
Balance as of December, 31, 2008 
Transfers from discontinued operations 
Impairments 
Balance as of December 31, 2009 
Additions through acquisitions 
Transfers from discontinued operations 
Balance as of December 31, 2010 

F-18 

Goodwill 
311,527 
(12,261) 
(299,266) 
- 
- 
- 
- 
6,186 
- 
6,186 

$

$

Franchise 
Value 
68,841 
(10,895) 
(16,028) 
41,918 
760 
(250) 
42,428 
2,615 
150 
45,193 

$ 

$ 

 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
During 2010, we concluded that there were no impairments to the carrying value of goodwill. In 
the  second  quarter  of  2008,  based  on  our  decision  to  dispose  of  approximately  10%  of  our  stores,  an 
adverse  change  in  the  business climate,  our  reduced  earnings  and  cash  flow  forecast  and a  significant 
continuing decline in our market capitalization, we performed a goodwill impairment test and determined 
our  goodwill  was  fully  impaired.  This  resulted  in  the  $299.3  million  impairment  charge  in  2008  and  no 
goodwill recorded as of December 31, 2009 and 2008. 

We concluded that there were no impairments to the carrying value of franchise value in 2010. In 
2009, as a result of the reorganization in bankruptcy of both Chrysler and GM, we evaluated our franchise 
value for impairment in the second quarter of 2009. Based on our evaluation, we concluded there were no 
impairments  in  the  carrying  value  of  our  intangible  assets  in  the  second  quarter  of  2009.  In  the  third 
quarter of 2009, we recorded an impairment charge of $0.3 million on the franchise value associated with 
one  of  our  stores.  Additionally,  we  performed  our  annual  impairment  test  in  the  fourth  quarter  of  2009. 
Based  on  this  analysis,  there  was  no  additional  indicated  impairment  of  our  indefinite-lived  intangible 
assets.   

Based  on  the  same  triggering  events  discussed  above  for  goodwill,  we  determined  that  an 
impairment test for franchise values was required in the second quarter of 2008. We also performed an 
impairment test in the fourth quarter of 2008. In cases where the estimated fair value of the franchise was 
less  than  its  carrying  value,  an  impairment  charge  was  recorded.  A  partial  or  full  impairment  of  the 
franchise value, totaling $16.0 million, was recorded in 2008 on 16 franchises, including eight Chrysler, 
five  General  Motors,  one  Ford,  one  Hyundai  and  one  Mercedes.  These  charges  are  recorded  as  asset 
impairments in the consolidated statements of operations.  

The impairments recorded in 2009 and 2008 are related to impairments associated with certain 
locations  that  have  been  retrospectively  reclassified  from  discontinued  operations  to  continuing 
operations in the consolidated statements of operations.  

 (6) 

Long-Term Debt 

Our long-term debt consists of the following (in thousands):  

December 31, 
Working capital, acquisition and used vehicle credit facility 
Real estate mortgages  
Other debt 
Total long-term debt 
Less current maturities 
Long-term debt 

2010 
40,000  $ 

234,850 
5,924 
280,774 
(12,081) 
268,693  $ 

2009 
24,000 
238,821 
2,952 
265,773 
(32,708)
233,065 

$ 

$ 

In addition to the amounts discussed above, we had $2.2 million of mortgages payable included 

as a component of liabilities related to assets held for sale at December 31, 2009. See Note 16. 

Working Capital, Acquisition and Used Vehicle Credit Facility 
We have a $75 million Credit Facility with U.S. Bank National Association (the “Credit Facility”), 
which expires June 30, 2013. The interest rate on the Credit Facility is the 1-month LIBOR plus 2.35% per 
annum. 

In January 2010, we executed the eighth amendment to our Credit Facility, which increased the 
amount allowable for letters of credit to $2.0 million. In February 2010, we executed the ninth amendment 
to our Credit Facility, which altered the definition of vehicle equity in the agreement to allow more vehicles 
to be included in the borrowing base calculation. In June 2010, we executed the tenth amendment to our 
Credit Facility, which increased our borrowing capacity by $25 million in available credit for a total amount 
up  to  $75  million,  extended  the  maturity  date  to  June  30,  2013  and  decreased  the  interest  rate  on  the 
credit facility to the 1-month LIBOR plus 2.75% per annum from an interest rate of 1-month LIBOR plus 
3.25% per annum. Additionally, this amendment increased the amount of total funded debt we may carry 

F-19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
from $260 million to $310 million. Our financial covenant related to vehicle equity was increased from a 
minimum of $45 million to a minimum of $65 million. In July 2010, we executed the eleventh amendment 
to  our  Credit  Facility,  which  lowered  the  interest  rate  on  the  Credit  Facility  to  the  1-month  LIBOR  plus 
2.35% per annum. In December 2010, we executed the twelfth amendment to our Credit Facility, which 
increased the amount allowable for letters of credit to $3.0 million.  

We  had  $40.0  million  and  $24.0  million  outstanding  on  our  Credit  Facility  as  of  December  31, 

2010 and December 31, 2009, respectively, and the interest rate at December 31, 2010 was 2.6%. 

Loans are guaranteed by all of our subsidiaries and are secured by new vehicle inventory, used 
vehicle  and  parts  inventory,  equipment  other  than  fixtures,  deposit  accounts,  accounts  receivable, 
investment property and other intangible personal property. Capital stock and other equity interests of our 
subsidiary stores and certain other subsidiaries are excluded. The lenders’ security interest in new vehicle 
inventory  is  subordinated  to  the  interests  of  floorplan  financing  lenders,  including  Ally  Bank,  Mercedes-
Benz Financial Services USA, LLC, TFS, Ford Motor Credit Company, VW Credit, Inc., American Honda 
Finance Corporation, Nissan Motor Acceptance Corporation and BMW Financial Services NA, LLC. The 
Credit Facility agreement provides for events of default that include nonpayment, breach of covenants, a 
change  of  control  and  certain  cross-defaults  with  other  indebtedness.  In  the  event  of  a  default,  the 
agreement provides that the lenders may declare the entire principal balance immediately due, foreclose 
on  collateral  and  increase  the  applicable  interest  rate  to  the  revolving  loan  rate  plus  3%  per  annum, 
among other remedies. 

Real Estate Mortgages 
Associated  with  our  owned  real  estate  and  leaseholds,  we  have  mortgages  with  interest  rates 
ranging  from  2.1%  to  7.9%  per  annum.  These  mortgages  are  payable  in  various  installments  through 
October 2029 and are secured by the associated real estate. 

Other Debt 
Other long-term debt includes various notes, capital leases and obligations assumed as a result 
of  acquisitions  and  other  agreements.  The  interest  rates  associated  with  this  debt  range  from  3.5%  to 
10.0% per annum and are payable in various installments through October 2018. 

Future Principal Payments 
The  schedule  of  future  principal  payments  on  long-term  debt  as of  December  31,  2010  was  as 

follows (in thousands): 

Year Ending December 31, 
2011 
2012 
2013 
2014 
2015 
Thereafter 
Total principal payments 

$

$

12,081
9,182
90,676
52,582
58,090
58,163
280,774

F-20 

 
 
 
 
 
 
 
 
2.875% Senior Subordinated Convertible Notes Repurchase 
We repurchased or redeemed all of our senior subordinated convertible notes. The following table 

summarizes our repurchases, all of which were made on the open market: 

Purchase 
Date 
August 2008 
October 2008 
October 2008 
December 2008 
March 2009 
April 2009 
April 2009 
April 2009 
April 2009 
May 2009 

Face  
Amount 
Purchased 
16.0 million 
17.4 million 
4.6 million 
4.5 million 
3.2 million 
4.0 million 
16.8 million 
0.9 million 
10.7 million 
6.9 million 
85.0 million 

$ 

$ 

Purchase  
Price 
 per $100 
$89.0 
$86.5 
$81.0 
$89.0 
$95.8 
$99.2 
$99.3 
$99.3 
$99.2 
$100.0 

Total 
Purchase 
Price 
14.4 million 
15.1 million 
3.7 million 
4.0 million 
3.1 million 
4.0 million 
16.7 million 
0.9 million 
10.6 million 
6.9 million 
79.4 million 

$

$

Gain on Early 
Retirement of 
Debt 

1.6 million 
2.3 million 
0.9 million 
0.5 million 
0.1 million 
- 
0.1 million 
- 
0.1 million 
- 
5.6 million 

$

$

The gains of $0.3 million and $5.3 million on the retirement of the convertible notes for 2009 and 
2008, respectively, were recorded as a component of other income, net on the consolidated statements of 
operations. 

During 2008,  we wrote  off  $0.2  million of  debt  issuance  costs  as  a  component  of  other  interest 

expense in connection with the early retirement of our convertible notes. 

(7) 

Commitments and Contingencies 

Leases 
We  lease  certain  of  our  facilities  under  non-cancelable  operating  and  capital  leases.  These 
leases expire at various dates through 2066. Certain lease commitments contain fixed payment increases 
at  predetermined  intervals  over  the  life  of  the  lease,  while  other  lease  commitments  are  subject  to 
escalation clauses of an amount equal to the increase in the cost of living based on the “Consumer Price 
Index  -  U.S.  Cities  Average  -  All  Items  for  all  Urban  Consumers”  published  by  the  U.S.  Department  of 
Labor, or a substantially equivalent regional index.  Lease expense is recognized on a straight-line basis 
over the life of the lease. 

The minimum lease payments under our operating and capital leases after December 31, 2010 

are as follows (in thousands):  

Year Ending December 31, 
2011 
2012 
2013 
2014 
2015 
Thereafter 
Total minimum lease payments 
Less: sublease rentals 

$

17,184 
15,784 
14,597 
13,315 
12,226 
75,664 
148,770 
(20,280) 
$ 128,490 

Rental expense, net of sublease income, for all operating leases was $14.7 million, $15.5 million 
and $17.2 million for the years ended December 31, 2010, 2009 and 2008, respectively. These amounts 
are  included  as  a  component  of  selling,  general  and  administrative  expenses  in  our  consolidated 
statements of operations. 

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In  connection  with  dispositions  of  dealerships,  we  occasionally  assign  or  sublet  our  interests  in 
any real property leases associated with such dealerships to the purchaser. We often retain responsibility 
for the performance of certain obligations under such leases to the extent that the assignee or sublessee 
does  not  perform.  Additionally,  we  may  remain  subject  to  the  terms  of  any  guarantees  and  have 
correlating indemnification rights against the assignee or sublessee in the event of non-performance, as 
well  as  certain  other  defenses.  We  may  also  be  called  upon  to  perform  other  obligations  under  these 
leases, such as environmental remediation of the premises or repairs upon termination of the lease. We 
currently have no reason to believe that we will be called upon to perform any such services; however, 
there can be no assurance that any future performance required by us under these leases will not have a 
material adverse effect on our financial condition or results of operations. 

Certain  of  our  facilities  where  a  lease  obligation  still  exists  have  been  vacated  for  business 
reasons.  In  these  instances,  we  make  efforts  to  find  qualified  tenants  to  sublease  the  facilities  and 
assume financial responsibility. However, due to the specific nature and size of the facilities used in our 
dealerships, tenants are not always available. Reserves have been accrued to offset our potential future 
lease obligations. These amounts were not material to our consolidated statements of operations during 
2010, 2009 or 2008 and the amount accrued at December 31, 2010 and 2009 was not material. 

In  the  second  quarter  of  2008,  we  entered  into  two  sale-leaseback  transactions  involving 
dealership facilities. Each transaction called for an initial term of 15 years with eight successive five year 
renewal options. Rents are subject to increases based on year-over-year CPI changes with a maximum 
percentage  rate  cap.  As  of  December  31,  2008,  one  of  these  transactions  did  not  qualify  for  sale 
recognition due to continuing involvement by us related to certain environmental remediation. As a result, 
it  was  accounted  for  as  a  financing  lease.  During  2009,  the  transaction  met  the  qualifications  for  sale 
recognition.   

In the third quarter of 2009, we entered into one sale-leaseback transaction involving a dealership 
facility.  This  transaction  called  for  an  initial  term  of  one  year  with  four  successive  one  year  extensions.  
Rents are subject to increases based on year-over-year CPI changes. This transaction qualified for sale 
recognition at inception.  

Capital Commitments 
Capital expenditures were $7.6 million, $21.1 million and $57.4 million for 2010, 2009 and 2008, 
respectively.  The  decrease  in  capital  expenditures  over  the  past  two  years  reflected  our  cash 
management  efforts  and  our  desire  to  reduce  the  aggregate  level  of  debt  outstanding.  In  2011,  we 
anticipate  approximately  $26.0  million  in  capital  expenditures,  mainly  related  to  the  improvement  of  our 
store facilities, replacement of equipment and construction of a new headquarters building. We believe it 
is  an  attractive  time  to  invest  in  certain  internal  initiatives  that  will  generate  additional  manufacturer 
incentive payments, particularly from our domestic partners. Also, recently enacted tax law changes that 
accelerate  deductions  for  capital  expenditures  have  accelerated  project  timelines  to  ensure  completion 
before the law expires. 

Charge-Backs for Various Contracts 
We  have  recorded  a  reserve  of  $9.4  million  for  our  estimated  contractual  obligations  related  to 
potential  charge-backs  for  vehicle  service  contracts,  lifetime  oil  change  contracts  and  other  various 
insurance contracts that are terminated early by the customer.  We estimate that the charge-backs will be 
paid out as follows (in thousands): 

Year Ending December 31, 
2011 
2012 
2013 
2014 
2015 
Thereafter 
Total 

$

$

5,273
2,597
1,092
328
64
11
9,365

F-22 

 
 
 
 
 
 
 
 
Lifetime Lube, Oil and Filter Contracts 
In  March  2009,  we  entered  into  a  transaction  related  to  existing  lifetime  lube,  oil  and  filter 
contracts, in which we assumed the obligation to provide future services under the purchased contracts. 
The assets acquired and liabilities assumed in this transaction consisted of cash of approximately $16.1 
million and deferred revenue in the same amount. Costs to perform the future service under the contracts 
were  originally  estimated  to  be  approximately  $16.1  million.  As  of  December  31,  2010,  we  had  a 
remaining  balance  of  $7.5  million.  We  estimate  the  deferred  revenue  associated  with  this  assumed 
obligation will be recognized as follows (in thousands): 

Year Ending December 31, 
2011 
2012 
2013 
2014 
2015 
Thereafter 
Total  

$

$

2,025
1,551
1,187
884
636
1,218
7,501

We  periodically  evaluate  the  estimated  future  costs  of  these  contracts  and  record  a  charge  if 
future expected claim and cancellation costs exceed the deferred revenue to be recognized. In 2010, our 
analysis  indicated  expected  costs  had  increased  as  customers  retained  their  cars  for  longer  periods  of 
time  than  our  historical  experience  indicated.  As  a  result,  we  recorded  a  reserve  of  $1.0  million  as  a 
charge  to  cost  of  sales  in  our  consolidated  statements  of  operations.  In  the  fourth  quarter  of  2009,  our 
analysis indicated expected costs had increased due to a change in experience rates. As a result, a $1.4 
million reserve was recorded as a charge to cost of sales in 2009. 

We also self-insure lifetime lube, oil and filter service contracts sold to our customers and record 
deferred  revenues  related  to  these  contracts.  At  the  time  of  sale,  we  defer  the  full  sale  price  and 
recognize the revenue based on the rate we expect future costs to be incurred. As of December 31, 2010, 
we  had  a  deferred  revenue  balance  of  $13.9  million  associated  with  these  contracts  and  estimate  the 
deferred revenue will be recognized as follows (in thousands): 

Year Ending December 31, 
2011 
2012 
2013 
2014 
2015 
Thereafter 
Total  

$

$

3,721
2,684
1,889
1,431
1,145
3,056
13,926

Regulatory Compliance 
We are subject to numerous state and federal regulations common in the automotive sector that 
cover retail transactions with customers and employment and trade practices. We do not anticipate that 
compliance  with  these  regulations  will  have  an  adverse  effect  on  our  business,  consolidated  results  of 
operations, financial condition or cash flows, although such outcome is possible given the nature of our 
operations and the legal and regulatory environment affecting our business.  

Severance Agreement 
In  the  second  quarter  of  2010,  we  entered  into  an  agreement  with  Jeffrey  DeBoer,  Senior  Vice 
President  and  Chief  Financial  Officer,  stipulating  a  one-time  cash  payment  associated  with  the 
acceptance  of  his  resignation  no  later  than  October  31,  2010.  Under  the  terms  of  the  agreement,  we 
would also provide out-placement consulting services for a maximum of two years, the option to purchase 
two  vehicles leased  from us and  a pro-rated  portion  of  his  variable  compensation.  Mr. DeBoer will also 
provide his services as a consultant for up to two years. 

F-23 

 
 
  
 
 
  
 
 
As  a  result  of  this  agreement,  we  recorded  a  reserve  totaling  $0.7  million  in  the  second 
quarter  of  2010  as  a  component  of  selling,  general  and  administrative  expense  in  our  consolidated 
statements of operations. As of December 31, 2010, we have paid out all of this reserve. 

Litigation  
We are party to numerous legal proceedings arising in the normal course of our business. While 
we cannot predict with certainty the outcomes of these matters, we do not anticipate that the resolution of 
legal proceedings arising in the normal course of business or the proceeding described below will have a 
material adverse effect on our business, results of operations, financial condition, or cash flows. 

Alaska Service and Parts Advisors and Managers Overtime Suit 
On March 22, 2006, seven former employees in Alaska brought suit against Lithia (Dunham, et al. 
v.  Lithia  Support  Services,  et  al.,  3AN-06-6338  Civil,  Superior  Court  for  the  State  of  Alaska)  seeking 
overtime wages, additional liquidated damages and attorney’s fees. The complaint was later amended to 
include a total of 11 named plaintiffs. The court ordered the dispute to arbitration. In February 2008, the 
arbitrator granted the plaintiffs’ request to establish a class of plaintiffs consisting of all present and former 
service  and  parts  department  employees  totaling  approximately  150  individuals  who  were  paid  on  a 
commission basis. Lithia filed a motion requesting reconsideration of this class certification. The arbitrator 
granted our motion in part and removed approximately 30 service and parts managers from the case. A 
class action opt-out notice was mailed to the remaining class members in October 2009. Lithia and the 
plaintiffs  agreed  to  conduct  the  arbitration  in  two  parts.  The  first  part  of  arbitration  determined  if  liability 
exists  for  Lithia.  This  arbitration  was  conducted  from  September  27  to  29,  2010.  The  arbitrator  ruled  in 
Lithia’s  favor  and  determined  that  there  were  no  valid  claims.  The  plaintiff  has  appealed  the  decision; 
however, we believe the likelihood of overturning the decision is remote, as the appeal is to the arbitrator 
who made the initial ruling. Accordingly, we do not expect the ultimate resolution of this matter to have a 
material impact on our consolidated financial position or results of operations. 

 (8)    Stockholders’ Equity 

Class A and Class B Common Stock  
The  shares  of  Class A  common  stock  are  not  convertible  into  any  other  series  or  class  of  our 
securities. Each share of Class B common stock, however, is freely convertible into one share of Class A 
common stock at the option of the holder of the Class B common stock. All shares of Class B common 
stock shall automatically convert to shares of Class A common stock (on a share-for-share basis, subject 
to  the  adjustments)  on  the  earliest  record  date  for  an  annual  meeting  of  our  stockholders  on  which  the 
number of shares of Class B common stock outstanding is less than 1% of the total number of shares of 
common  stock  outstanding.  Shares  of  Class B  common  stock  may  not  be  transferred  to  third  parties, 
except for transfers to certain family members and in other limited circumstances.   

Holders  of  Class A  common  stock  are  entitled  to  one  vote  for  each  share  held  of  record  and 
holders  of  Class B  common  stock  are  entitled  to  ten  votes  for  each  share  held  of  record.  The  Class A 
common stock and Class B common stock vote together as a single class on all matters submitted to a 
vote of stockholders. 

Sale of Class A Common Stock 
On October 15, 2009, we sold 4,000,000 shares of our Class A common stock in a public offering 
at  a  price  of  $10.00  per  share  for  gross  proceeds  of  $40.0  million  and  net  proceeds,  after  underwriting 
commissions, of $37.9 million. We also granted to the underwriters of the public offering a 30-day option 
to purchase up to an additional 600,000 shares to cover over-allotments, if any. The option to purchase 
the  shares  was  exercised  by  the  underwriters  in  its  entirety,  resulting  in  total  gross  proceeds  of  $46.0 
million and net proceeds, after underwriting commissions and other expenses, of $43.2 million. 

F-24 

 
 
 
 
 
 
 
 
 
Repurchases of Class A Common Stock 
In June 2000, our Board of Directors authorized the repurchase of up to 1,000,000 shares of our 
Class  A  common  stock.  Through  December  31,  2010,  we  have  purchased  a  total  of  580,624  shares 
under  the  repurchase  program,  100,893  of  which  were  purchased  during  2010  for  an  average  price  of 
$7.88  per  share.  We  may  continue  to  repurchase  shares  from  time  to  time  in  the  future  as  conditions 
warrant. No shares were repurchased during 2009 or 2008. 

Dividends 
For the period January 1, 2008 through December 31, 2010, we declared and paid dividends on 

our Class A and Class B Common Stock as follows: 

Quarter declared: 
2008 
First quarter 
Second quarter 
Third quarter 
Fourth quarter 

2009 
First quarter 
Second quarter 
Third quarter 
Fourth quarter 

2010 
First quarter 
Second quarter 
Third quarter 
Fourth quarter 

Dividend 
amount per 
Class A 
share 

Dividend 
amount per 
Class B 
share 

Total 
amount of 
dividend (in 
thousands) 

$0.14 
0.14 
0.14 
0.05 

$    -- 
-- 
-- 
-- 

$    -- 
0.05 
0.05 
0.05 

$0.14 
0.14 
0.14 
0.05 

$    -- 
-- 
-- 
-- 

$    -- 
0.05 
0.05 
0.05 

$2,776 
2,806 
2,837 
1,025 

$    -- 
-- 
-- 
-- 

$     -- 
1,300 
1,307 
1,312 

(9) 

Net Income Per Share of Class A and Class B Common Stock 

We compute net income (loss) per share of Class A and Class B common stock using the two-
class method. Under this method, basic net income per share is computed using the weighted average 
number of common shares outstanding during the period excluding unvested common shares subject to 
repurchase  or  cancellation.  Diluted  net  income  per  share  is  computed  using  the  weighted  average 
number  of  common  shares  and,  if  dilutive,  potential  common  shares  outstanding  during  the  period. 
Potential common shares consist of the incremental common shares issuable upon the exercise of stock 
options  and  unvested  restricted  shares  subject  to  repurchase  or  cancellation.  The  dilutive  effect  of 
outstanding stock options and other grants is reflected in diluted earnings per share by application of the 
treasury  stock  method.  The  computation  of  the  diluted  net  income  per share of  Class  A  common stock 
assumes  the  conversion  of  Class  B  common  stock,  while  the  diluted  net  income  per  share  of  Class  B 
common stock does not assume the conversion of those shares. 

Except with respect to voting rights, the rights of the holders of our Class A and Class B common 
stock are identical. Our Restated Articles of Incorporation require that the Class A and Class B common 
stock  must  share equally in  any  dividends,  liquidation  proceeds or  other  distribution  with respect  to  our 
common  stock  and  the  Articles  of  Incorporation  can  only  be  amended  by  a  vote  of  the  shareholders. 
Additionally, Oregon law provides that amendments to our Articles of Incorporation, which would have the 
effect of adversely altering the rights, powers or preferences of a given class of stock, must be approved 
by  the  class  of  stock  adversely  affected  by  the  proposed  amendment.  As  a  result,  the  undistributed 
earnings  for  each  year  are  allocated  based  on  the  contractual  participation  rights  of  the  Class  A  and 
Class  B  common  shares  as  if  the  earnings  for  the  year  had  been  distributed.  As  the  liquidation  and 
dividend rights are identical, the undistributed earnings are allocated on a proportionate basis. Further, as 
we  assume  the  conversion  of  Class  B  common  stock  in  the  computation  of  the  diluted  net  income  per 
share of Class A common stock, the undistributed earnings are equal to net income for that computation. 

F-25 

  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Following  is  a  reconciliation  of  the  income  (loss)  from  continuing  operations  and  weighted 
average  shares  used  for  our  basic  earnings  per  share  (“EPS”)  and  diluted  EPS  for  the  year  ended 
December 31, 2010, 2009 and 2008 (in thousands, except per share amounts):   

Year Ended December 31, 
Basic EPS 
Numerator: 
Income (loss) from 
continuing operations 
applicable to common 
stockholders 
Distributed income 
applicable to common 
stockholders 
Basic undistributed 
income (loss) from 
continuing operations 
applicable to common 
stockholders 
Denominator: 
Weighted average 
number of shares out-
standing used to calculate 
basic income (loss) per 
share  
Basic income (loss) per 
share applicable to 
common stockholders 
Basic distributed income 
per share applicable to 
common stockholders 

Basic undistributed 
income (loss) per share 
applicable to common 
stockholders 

2010 

2009 

2008 

Class A 

Class B 

Class A 

Class B 

Class A 

Class B 

$12,065 

$2,035 

$5,735 

$1,181 

$(183,193) 

$(41,939) 

(3,353) 

(566) 

- 

- 

(7,685) 

(1,759) 

$8,712 

$1,469 

$5,735 

$1,181 

$(190,878) 

$(43,698) 

22,300 

3,762 

18,275 

3,762 

16,433 

3,762 

$ 0.54 

$0.54 

$0.31 

$0.31 

$(11.15) 

$(11.15) 

(0.15) 

(0.15) 

- 

- 

(0.47) 

(0.47) 

$0.39 

$0.39 

$0.31 

$0.31 

$(11.62) 

$(11.62) 

F-26 

 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
Year Ended December 31, 
Diluted EPS 
Numerator: 
Distributed income 
applicable to common 
stockholders 
Reallocation of distributed 
income as a result of 
conversion of dilutive 
stock options 
Reallocation of distributed 
income due to conversion 
of Class B to Class A 
common shares 
outstanding 
Diluted distributed income 
applicable to common 
stockholders 
Undistributed income 
(loss) from continuing 
operations applicable to 
common stockholders 
Reallocation of 
undistributed income as a 
result of conversion of 
convertible senior 
subordinated notes 
Reallocation of 
undistributed income as a 
result of conversion of 
dilutive stock options 
Reallocation of 
undistributed income 
(loss) due to conversion of 
Class B to Class A 
Diluted undistributed 
income (loss) from 
continuing operations 
applicable to common 
stockholders 

Denominator: 
Weighted average 
number of shares 
outstanding used to 
calculate basic income 
per share  
Weighted average number 
of shares from stock 
options  
Conversion of Class B to 
Class A common shares 
outstanding 
Weighted average 
number of shares 
outstanding used to 
calculate diluted income 
per share  

2010 

2009 

2008 

Class A 

Class B 

Class A 

Class B 

Class A 

Class B 

$    3,353 

$    566 

$    - 

$    - 

$7,685  

$1,759 

5 

561 

(5)

- 

- 

- 

- 

- 

- 

1,759 

- 

- 

$    3,919 

$   561 

$    - 

$    - 

$9,444 

$1,759 

$8,712 

$1,469 

$5,735 

$1,181  

$(190,878) 

$(43,698) 

- 

12 

- 

(12)

- 

8 

- 

(8) 

- 

- 

1,457 

- 

1,173 

- 

(43,698) 

- 

- 

- 

$10,181 

$1,457 

$6,916 

$1,173 

$(234,576) 

$(43,698) 

22,300 

3,762 

18,275 

3,762 

16,433 

3,762 

217 

3,762 

- 

- 

139 

3,762 

- 

- 

- 

3,762 

- 

- 

26,279 

3,762 

22,176 

3,762 

20,195 

3,762 

F-27 

 
 
 
  
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
Year Ended December 31, 
Diluted EPS 
Diluted income (loss) per 
share available to 
common stockholders 
Diluted distributed income 
(loss) per share applicable 
to common stockholders 
Diluted undistributed 
income (loss) per share 
applicable to common 
stockholders 

Antidilutive Securities: 
2  7/8%  convertible  senior 
subordinated notes 
Shares issuable pursuant to 
stock  options  not  included 
since they were antidilutive 

2010 

2009 

2008 

Class A 

Class B 

Class A 

Class B 

Class A 

Class B 

$      0.53 

$     0.53 

$     0.31 

$   0.31 

$(11.15) 

$(11.15) 

(0.15) 

(0.15) 

- 

- 

(0.47) 

(0.47) 

$      0.38 

$      0.38 

$     0.31 

$   0.31 

$(11.62) 

$(11.62) 

2010 

2009 

2008 

Class A 

Class B 

Class A 

Class B 

Class A 

Class B 

- 

661 

- 

- 

321 

1,338 

- 

- 

2,037 

1,623 

- 

- 

(10) 

401(k) Profit Sharing Plan 

We  have  a  defined  contribution  401(k)  plan  and  trust  covering  substantially  all  full-time 
employees. The annual contribution to the plan is at the discretion of our Board of Directors. Contributions 
of  $0.6  million,  $0.4  million  and  $0.2  million  were  recognized  for  the  years  ended  December  31,  2010, 
2009  and  2008,  respectively.  Employees  may  contribute  to  the  plan  if  they  meet  certain  eligibility 
requirements. 

(11) 

Stock Incentive Plans 

2003 Stock Incentive Plan 
Our 2003 Stock Incentive Plan, as amended, (the “2003 Plan”) allows for the granting of up to a 
total of 2.8 million nonqualified stock options and shares of restricted stock to our officers, key employees, 
directors  and  consultants.  We  also  have  grants  outstanding  and  options  exercisable  pursuant  to  prior 
plans. Grants canceled under prior plans do not return to the pool available for grant under the 2003 Plan. 
All of our plans are administered by the Compensation Committee of the Board of Directors and permit 
accelerated  vesting  of  outstanding  awards  upon  the  occurrence  of  certain  changes  in  control.  Options 
become exercisable over a period of up to five years from the date of grant with expiration dates up to ten 
years from the date of grant and at exercise prices of not less than market value, as determined by the 
Board  of  Directors.  Restricted  stock  grants  vest  over  a  period  up  to  five  years  from  the  date  of  grant. 
Beginning  in  2004,  the  expiration  date  of  options  granted  was  reduced  to  six  years.  At  December  31, 
2010, 756,730 shares of Class A common stock were available for future grants.  

Activity under our stock incentive plans was as follows: 

Balance, December 31, 2009 
Granted 
Forfeited 
Expired 
Exercised 
Balance, December 31, 2010 

Balance, December 31, 2009 
Granted 
Vested  
Forfeited 
Balance, December 31, 2010 

Weighted Average  
Exercise Price 
$13.89 
7.87 
6.87 
21.60 
7.11 
$13.56 

Weighted Average  
Grant Date Fair Value 
$13.22 
6.02 
15.30 
11.38 
$ 8.12 

Shares Subject 
 to Options 
1,864,255 
6,000 
(89,679) 
(346,437) 
(248,898) 
1,185,241 

Non-Vested  
Stock Grants 
221,291 
319,998 
(47,747) 
(35,013) 
458,529 

F-28 

 
 
 
  
  
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
  
  
  
  
  
  
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Certain information regarding options outstanding as of December 31, 2010 was as follows: 

Number 
Weighted average per share 

exercise price 

Aggregate intrinsic value 
Weighted average remaining 

contractual term 

Options 
Outstanding 
1,185,241 

$13.56 
$5.4 million 

2.6 years 

Options 
Exercisable 
488,382 

$14.44 
$1.7 million 

2.1 years 

As  of  December  31,  2010,  unrecognized  stock-based  compensation  related  to  outstanding,  but 
unvested  stock  option  and  stock  awards  was  $2.1  million,  which  will  be  recognized  over  the  remaining 
weighted average vesting period of 3.2 years. 

2009 Employee Stock Purchase Plan 
In  May  2009,  our  shareholders  approved  the  2009  Employee  Stock  Purchase  Plan  (the  “2009 
ESPP”)  and  the  reservation  of  1,500,000  shares  of  our  Class  A  common  stock  thereunder.  The  2009 
ESPP  replaced  the  1998  Employee  Stock  Purchase  Plan,  which  was  terminated.  The  2009  ESPP  is 
intended  to  qualify  as  an  “Employee  Stock  Purchase  Plan”  under  Section  423  of  the  Internal  Revenue 
Code  of  1986,  as  amended,  and  is  administered  by  the  Compensation  Committee  of  the  Board  of 
Directors.  

Eligible employees are entitled to defer up to 10% of their base pay for the purchase of stock, up 
to  $25,000  of  fair  market  value  of  our  Class  A  common  stock  annually.  The  purchase  price  is  equal  to 
85% of the fair market value at the end of the purchase period. During 2010, a total of 385,597 shares 
were purchased under the 2009 ESPP at a weighted average price of $6.33 per share, which represented 
a  weighted  average  discount  from  the  fair  market  value  of  $1.11  per  share.  As  of  December  31,  2010, 
995,978 shares remained available for purchase under the 2009 ESPP. 

Stock-Based Compensation 
Compensation expense related to our 2009 ESPP is calculated based on the 15% discount from 
the  per  share  market  price  on  the  date  of  grant.  Compensation  expense  related  to  non-vested  stock  is 
based on the intrinsic value on the date of grant as if the stock is vested.  

We  estimate  the  fair  value  of  stock  options  using  the  Black-Scholes  valuation  model.  This 
valuation  model  takes  into  account  the  exercise  price  of  the  award,  as  well  as  a  variety  of  significant 
assumptions. We believe that the valuation technique and the approach utilized to develop the underlying 
assumptions are appropriate in calculating the fair values of our stock options. Estimates of fair value are 
not intended to predict actual future events or the value ultimately realized by persons who receive equity 
awards. 

Compensation  expense  related  to  stock  options  is  valued  using  the  Black-Scholes  valuation 

model with following assumptions: 

Year Ended December 31,  
Risk-free interest rates(1) 
Dividend yield(2) 
Expected term(3) 
Volatility(4) 
Discount for post-vesting restrictions 

2010 

2.53% 
2.54% 
4.2 years 
81.22% 
0.0% 

2009 

2.03% - 2.93% 
0.0% 
5.9 years 
87.41% 
0.0% 

2008 
2.37% - 3.27% 
3.21% - 7.43% 
4.6 - 5.8 years 
42.41% - 47.93% 
0.0% 

(1)  The risk-free interest rate for each grant is based on the U.S.  Treasury  yield curve in effect at the time of grant for a period 

equal to the expected term of the stock option. 

(2)  The dividend yield is calculated as a ratio of annualized expected dividends per share to the market value of our common stock 

on the date of grant. 

(3)  The  expected  term  is  calculated  based  on  the  observed  and  expected  time  to  post-vesting  exercise  behavior  of  identifiable 

employee groups. 

(4)  The expected volatility is estimated based on a weighted average of historical volatility of our common stock.  

F-29 

     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We  amortize  stock-based  compensation  on  a  straight-line  basis  over  the  vesting  period  of  the 
individual  award  with  estimated  forfeitures  considered.  Shares  to  be  issued  upon  the  exercise  of  stock 
options will come from newly issued shares. 

Certain information regarding our stock-based compensation was as follows: 

Year Ended December 31, 
Weighted average grant-date fair value per share of stock options granted  
Per share intrinsic value of non-vested stock granted 
Weighted  average  per  share  discount 

for  compensation  expense 

$

recognized under the 2009 ESPP 

Total intrinsic value of stock options exercised 
Fair value of non-vested stock that vested during the period 
Stock-based  compensation  recognized  in  results  of  operations  (all  as  a 

component of selling, general and administrative expense)(1) 

Tax benefit recognized in statement of operations 
Cash  received  from  options  exercised  and  shares  purchased  under  all 

share-based arrangements 

Tax deduction realized related to stock options exercised 

2010 

2009 

2008 

4.19  $
6.02 

3.10  $ 
2.91 

1.11 
1,066,000 
357,000 

1.8 million 
529,000 

4.2 million 
541,000 

0.85 
28,000 
267,000 

2.1 million 
583,000 

2.4 million 
112,000 

1.56 
8.98 

0.82 
73,000 
63,000 

1.7 million 
378,000 

4.4 million 
208,000 

(1)  An additional $0.6 million in stock-based compensation expense was recorded in 2010 associated with a purchase option held 

by one of our executives.  See Note 17. 

(12) 

Derivative Financial Instruments 

We  enter  into  interest  rate  swaps  to  manage  the  variability  of  our  interest  rate  exposure,  thus 
fixing  a  portion  of  our  interest  expense  in  a  rising  or  falling  rate  environment.  We  do  not  enter  into 
derivative instruments for any purpose other than to manage interest rate exposure of the 1-month LIBOR 
benchmark. That is, we do not engage in interest rate speculation using derivative instruments.  

Typically, we designate all interest rate swaps as cash flow hedges and, accordingly, we record 
the change in fair value of these interest rate swaps in other comprehensive income (loss) rather than net 
income (loss) until the underlying hedged transaction affects net income. If a swap is no longer accounted 
for  as  a  cash  flow  hedge  and  the  forecasted  transaction  remains  probable  or  reasonably  possible  of 
occurring, the gain or loss recorded in accumulated other comprehensive income (loss) is recognized in 
income as the forecasted transaction occurs. If the forecasted transaction is not probable of occurring, the 
gain  or  loss  recorded  in  accumulated  other  comprehensive  income  (loss)  is  recognized  in  income 
immediately. See Note 13. 

At December 31, 2010 and 2009, the net fair value of all of our agreements totaled a loss of $8.7 
million  and  $6.9  million,  respectively,  which  was  recorded  on  our  consolidated  balance  sheet  as  a 
component  of  accrued  liabilities  and  other  long-term  liabilities.  The  estimated  amount  expected  to  be 
reclassified into earnings within the next twelve months was $3.2 million at December 31, 2010. 

As of December 31, 2010, we had outstanding the following interest rate swaps with U.S. Bank 

Dealer Commercial Services: 

  effective June 16, 2006 – a ten year, $25 million interest rate swap at a fixed rate of 5.587% 

per annum, variable rate adjusted on the 1st and 16th of each month;  

  effective  January  26,  2008  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 

4.495% per annum, variable rate adjusted on the 26th of each month; 

  effective May 1, 2008 – a five year, $25 million interest rate swap at a fixed rate of 3.495% 

per annum, variable rate adjusted on the 1st and 16th of each month; and 

  effective May 1, 2008 – a five year, $25 million interest rate swap at a fixed rate of 3.495% 

per annum, variable rate adjusted on the 1st and 16th of each month. 

We receive interest on all of the interest rate swaps at the one-month LIBOR rate. The one-month 

LIBOR rate at December 31, 2010 was 0.3% per annum, as reported in the Wall Street Journal. 

F-30 

 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
At December 31, 2010 and 2009, the fair value of our derivative instruments was included in our 

consolidated balance sheets as follows: 

Balance Sheet Information 
(in thousands) 

Derivatives Designated as 
Hedging Instruments 
Interest Rate Swap Contracts 

Balance Sheet Information 
(in thousands) 

Derivatives Designated as 
Hedging Instruments 
Interest Rate Swap Contracts 

Fair Value of Asset Derivatives 

Location in 
Balance Sheet 

December 31, 
2010 

Fair Value of Liability Derivatives 
Location in 
Balance Sheet 

December 31, 
2010 

Prepaid expenses 
and other 
Other non-current 
assets 

$

  $

- 

- 

- 

Accrued 
liabilities 

  Other long-term 

liabilities 

$ 

2,862 

  $ 

5,830 

8,692 

Fair Value of Asset Derivatives 

Location in 
Balance Sheet 

December 31, 
2009 

Fair Value of Liability Derivatives 
Location in 
Balance Sheet 

December 31, 
2009 

Prepaid expenses 
and other 
Other non-current 
assets 

$

  $

- 

- 

- 

Accrued 
liabilities 

  Other long-term 

liabilities 

$ 

1,668 

  $ 

5,212 

6,880 

The effect of derivative instruments on our consolidated statements of operations for the years ended 

December 31, 2010 and 2009 was as follows (in thousands):  

Location of 
Gain/(Loss) 
Reclassified 
from 
Accumulated 
OCI into 
Income 
(Effective 
Portion) 

Amount of 
Gain/(Loss) 
Reclassified 
from 
Accumulated 
OCI into Income 
(Effective 
Portion)  

Amount of 
Gain/(Loss) 
Recognized 
in OCI 
(Effective 
Portion) 

Location of 
Gain/(Loss) 
Recognized in 
Income on 
Derivative 
(Ineffective 
Portion and 
Amount 
Excluded from 
Effectiveness 
Testing) 

Amount of 
Gain/(Loss) 
Recognized in 
Income on 
Derivative 
(Ineffective 
Portion and 
Amount 
Excluded from 
Effectiveness 
Testing) 

Derivatives in Cash 
Flow Hedging 
Relationships 

For the Year Ended 
December 31, 2010 
Interest  Rate  Swap 

Contracts 

$ 

(4,459) 

For the Year Ended 
December 31, 2009 
Interest  Rate  Swap 

Contracts 

$ 

(649) 

Floorplan  
Interest 
expense 

Floorplan  
Interest 
expense 

$

$

(2,814) 

(3,786) 

Floorplan  
Interest 
expense 

Floorplan  
Interest 
expense 

$ 

(1,483) 

$ 

420 

F-31 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
  
  
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
Derivatives Not Designated 
as Hedging Instruments  

For the Year Ended 
December 31, 2010 
Interest Rate Swap Contracts 

For the Year Ended 
December 31, 2009 
Interest Rate Swap Contracts 

Location of 
Gain/(Loss) 
Recognized in Income 
on Derivative 

Amount of 
Gain/(Loss) 
Recognized in 
Income on 
Derivative 

Floorplan  
interest 
expense 

Floorplan  
interest 
expense 

$

$

- 

(6) 

In 2009, we determined that the original forecasted transactions for certain of the de-designated cash 
flow  hedges  became  probable  of  not  occurring.  Therefore,  we  reclassified  into  earnings  a  gain  of 
approximately  $0.5  million  as  a  reduction  of  floorplan  interest  expense  at  that  time.  Additionally,  we  de-
designated  and  re-designated  all  of  our  outstanding  interest  rate  swaps  when  significant  changes  in  our 
underlying  floorplan  debt  occurred  with  the  Chrysler  and  GM  restructuring.  This  de-designation  and  re-
designation did not have an impact on earnings at the time, but may increase ineffectiveness in the future.  

(13) 

 Fair Value Measurements 

We adopted the provisions of Fair Value Measurements and Disclosures: Improving Disclosures 
about Fair Value Measurements on January 1, 2010. The adoption requires disclosures about recurring 
and  non-recurring  fair  value  measurements,  including  transfers  into  and  out  of  Level  1  and  Level  2  fair 
value measurement categories. Clarification was also provided on the amount of disaggregation, inputs 
and valuation techniques required.     

Additionally, information about purchases, sales, issuances and settlements on a gross basis will 
be  required  for  recurring  Level  3  fair  value  measurements  in  interim  and  year-end  periods  ending  after 
December  15,  2010.  Since  this  pertains  only  to  footnote  disclosure  for  recurring  Level  3  fair  value 
measurements, it did not have an impact on our financial position or results of operations. 

Factors  used  in  determining  the  fair  value  of our  financial  assets  and  liabilities  are summarized 

into three broad categories: 

 
 

 

Level 1 – quoted prices in active markets for identical securities; 
Level  2  –  other  significant  observable  inputs,  including  quoted  prices  for  similar  securities, 
interest rates, prepayment speeds, credit risk, etc.; and 
Level 3 – significant unobservable inputs, including our own assumptions in determining fair 
value. 

The inputs or methodology used for valuing financial assets and liabilities are not necessarily an 

indication of the risk associated with investing in them. 

We  use  the  income  approach  to  determine  the  fair  value  of  our  interest  rate  swaps  using 
observable  Level  2  market  expectations  at  measurement  date  and  an  income  approach  to  convert 
estimated future cash flows to a single present value amount (discounted) assuming that participants are 
motivated,  but  not  compelled  to  transact.  Level  2  inputs  for  the  swap  valuations  are  limited  to  quoted 
prices for similar assets or liabilities in active markets (specifically futures contracts on LIBOR for the first 
two  years)  and  inputs  other  than  quoted  prices  that  are  observable  for  the  asset  or  liability  (specifically 
LIBOR cash and swap rates and credit risk at commonly quoted intervals). Mid-market pricing is used as 
a practical expedient for fair value measurements. Key inputs, including the cash rates for very short term, 
futures rates for up to two years and LIBOR swap rates beyond the derivative maturity are used to predict 
future  reset  rates  to  discount  those  future  cash  flows  to  present  value  at  measurement  date. 

F-32 

 
 
 
  
 
 
  
 
 
 
  
 
   
 
 
  
 
   
 
 
 
 
 
 
 
Inputs are collected from Bloomberg on the last market day of the period. The same methodology is used 
to determine the rate used to discount the future cash flows. The valuation of the interest rate swaps also 
takes  into  consideration  our  own,  as  well  as  the  counterparty’s,  risk  of  non-performance  under  the 
contract.  See Note 12. 

We estimate the fair value of our assets held for sale and liabilities related to assets held for sale 
based  on  a  market  valuation  approach,  which  uses  prices  and  other  relevant  information  generated 
primarily by recent market transactions involving similar or comparable assets or liabilities, as well as our 
historical  experience  in  divestitures,  acquisitions  and  real  estate  transactions.  When  available,  we  use 
inputs from independent valuation experts, such as brokers and real estate appraisers, to corroborate our 
internal estimates. As these valuations contain unobservable inputs, we classified the assets held for sale 
and liabilities related to assets held for sale as Level 3. 

We estimate the fair value of long-lived assets that are recorded at fair value based on a market 
valuation approach. We use prices and other relevant information generated primarily by recent market 
transactions  involving  similar  or  comparable  assets  or  liabilities,  as  well  as  our  historical  experience  in 
divestitures, acquisitions and real estate transactions. Additionally, we may use a cost valuation approach 
to  value  long-lived  assets  when  a  market  valuation  approach  is  unavailable.  Under  this  approach,  we 
determine  the  cost  to  replace  the  service  capacity  of  an  asset,  adjusted  for  physical  and  economic 
obsolescence. When available, we use valuation inputs from independent valuation experts, such as real 
estate  appraisers  and  brokers,  to  corroborate  our  estimates  of  fair  value.  Real  estate  appraisers’  and 
brokers’  valuations  are  typically  developed  using  one  or  more  valuation  techniques  including  market, 
income and replacement cost approaches. As these valuations contain unobservable inputs, we classified 
the long-lived assets as Level 3. 

There were no changes to our valuation techniques during the year ended December 31, 2010. 

The following tables summarize our assets and liabilities measured at fair value (in thousands): 

Long-lived assets 

Assets held for sale 
Liabilities related to assets held for sale 
Franchise value 
Long-lived assets 

$

$

December 31, 2010 

Fair Value 
29,157 

Input Level 
Level 3 

December 31, 2009 

Fair Value 
11,693 
5,050 
1,691 
52,419 

Input Level 
Level 3 
Level 3 
Level 3 
Level 3 

In the fourth quarter of 2009, we reclassified franchise value previously classified as held for sale 
to held and used. Under U.S. generally accepted accounting standards, the franchise value was valued 
and recorded at the lower of carrying value or current fair value. We estimated the fair value of franchise 
value by calculating the present value of future cash flows associated with such franchises using an APV 
model. We have determined that only certain cash flows of the store are directly attributable to franchise 
rights.  Future  cash  flows  are  based  on  recently  prepared  operating  forecasts  and  business  plans  to 
estimate  the  future  economic  benefits  that  the  store  will  generate.  Operating  forecasts  and  cash  flows 
include,  among  other  things,  revenue  growth  rates  that  are  calculated  based  on  management’s 
forecasted sales projections and on the U.S. Department of Labor, Bureau of Labor Statistics for historical 
consumer price index data. A discount rate is utilized to convert the forecasted cash flows to their present 
value  equivalent.  The  discount  rate  applied  to  the  future  cash  flows  factors  in  an  equity  risk  premium, 
small stock risk premium, a beta and a risk-free rate. In addition, the discount rate used is further refined 
for a franchise-specific risk adjustment based on the financial performance of each franchise. In addition, 

F-33 

 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
when  available,  we  used  valuation  inputs  from  independent  valuation  experts,  such  as  brokers,  to 
corroborate our internal estimates. Brokers’ inputs are typically developed using marketplace data related 
to  current  actual  transactions  involving  similar  franchises.  As  these  valuations  contain  unobservable 
inputs, we classified the franchise value as Level 3. 

Also in the fourth quarter of 2009, long-lived assets, including real estate property and equipment 
previously classified as held for sale, were reclassified to held and used at the lower of their depreciated 
carrying value, assuming depreciation had not ceased while classified as held for sale, or their current fair 
value.  Based on this evaluation, certain long-lived assets were measured at their fair value at the time of 
reclassification. We estimated the fair value of long-lived assets based on a “market” valuation approach.  
We  used  prices  and  other  relevant  information  generated  primarily  by  recent  market  transactions 
involving  similar  or  comparable  assets  or  liabilities,  as  well  as  our  historical  experience  in  divestitures, 
acquisitions and real estate transactions. Additionally, we used a cost valuation approach to value long-
lived assets when a market valuation approach was unavailable. Under this approach, we determined the 
cost to replace the service capacity of an asset adjusted for physical and economic obsolescence. When 
available,  we  used  valuation  inputs  from  independent  valuation  experts,  such  as  real  estate  appraisers 
and  brokers,  to  corroborate  our  estimates  of  fair  value.  Real  estate  appraisers  and  brokers’  valuations 
were  typically  developed  using  one  or  more  valuation  techniques  including  market,  income  and 
replacement cost approaches. As these valuations contained unobservable inputs, we classified the long-
lived assets as Level 3. 

The following table indicates valuation adjustments recorded in 2010 and 2009 on our assets and 

liabilities that are measured at fair value on a non-recurring basis (in thousands): 

Year Ended 

Fair Value Measurement Using 

December 31, 2010 
Long-lived assets held and used:    

Building and improvements 
Land 

  $
$

Level 1 

Level 2 

Level 3 

Loss 

-   
-   

$ 
$ 

-  
-  

$ 
$ 

23,400 
13,511 

$ 
$ 

(9,048)
(6,253)

Year Ended 

Fair Value Measurement Using 

December 31, 2009 

Level 1 

Level 2 

Level 3 

Assets held for sale 
Franchise value 
Long-lived assets 

$
$
$

-  
-  
-  

$ 
$ 
$ 

-  
-  
-  

$ 
$ 
$ 

11,693 
1,691 
52,419 

$ 
$ 
$ 

Loss 

(1,213)
(250)
(8,726)

Valuation  adjustments  recorded  in  the  year  ended  December  31,  2009  for  assets  held  for  sale 
totaled  $1.2  million.  Of  this  amount,  a  $0.3  million  gain  was  included  as  an  offset  to  asset  impairment 
charges  and  a  $1.5  million  loss  was  included  as  a  component  of  income  (loss)  from  discontinued 
operations, net of tax, in our consolidated statements of operations. See also Note 16. 

At December 31, 2010, we had $118.5 million of long-term fixed interest rate debt recorded and 
outstanding with maturity dates of between October 2011 and October 2029. We calculate the estimated 
fair  value  of  our  fixed  rate  debt  using  a  discounted  cash  flow  methodology.  Using  estimated  current 
interest  rates  based  on  a  similar  risk  profile  and  duration,  the  fixed  cash  flows  are  discounted  and 
summed to compute the fair value of the debt. Based on this analysis, we have determined that the fair 
value of this long-term fixed interest rate debt was approximately $127.4 million at December 31, 2010. 
We believe the carrying value of our variable rate debt approximates fair value. 

F-34 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(14) 

Income Taxes 

Income tax provision (benefit) from continuing operations was as follows (in thousands): 

Year Ended December 31, 
Current: 
   Federal 
   State 

Deferred: 
   Federal 
   State 

          Total 

2010 

2009 

2008 

$ 

$ 

9,585 
1,708 
11,293 

(1,760) 
(440) 
(2,200) 
9,093 

$ 

$ 

(5,237)  $ 
(82) 
(5,319) 

8,246 
1,131 
9,377 

8,910 
1,571 
10,481 
5,162 

(102,748) 
(14,507) 
(117,255) 
(107,878) 

$ 

At  December  31,  2010,  we  had  income  taxes  payable  totaling  $0.3  million  included  as  a 
component of accrued liabilities on the consolidated balance sheets and, at December 31, 2009, we had 
income taxes receivable totaling $2.7 million included as a component of other current assets.  

Individually significant components of the deferred tax assets and liabilities are presented below 

(in thousands): 

December 31, 
Deferred tax assets: 
   Deferred revenue and cancellation reserves  

Allowances and accruals 

   Interest on derivatives and convertible notes 
   Goodwill 
       Total deferred tax assets 

Deferred tax liabilities: 
   Inventories 
   Property and equipment, principally due to 

differences in depreciation 
   Prepaids and property taxes 
       Total deferred tax liabilities 
          Total 

2010 

6,047 
16,324 
3,337 
33,380 
59,088 

(3,503) 

(11,653) 
(1,471) 
(16,627) 
42,461 

$ 

$ 

2009 

6,558 
9,418 
2,615 
51,254 
69,845 

(5,393) 

(22,782) 
(1,971) 
(30,146) 
39,699 

$ 

$ 

The  ultimate  realization  of  deferred  tax  assets  is  dependent  upon  future  taxable  income  during 
the periods in which those temporary differences become deductible. We consider the scheduled reversal 
of deferred tax liabilities (including the impact of available carryback and carryforward periods), projected 
future taxable income and tax-planning strategies in making this assessment. Based on these factors, we 
believe  it  is  more  likely  than  not  that  we  will  realize  the  benefits  of  these  deductible  differences.  At 
December  31,  2010,  we  had  not  recorded  any  valuation  allowance  on  deferred  tax  assets.  However,  a 
valuation allowance could be recorded in the future if estimates of taxable income during the carryforward 
period are reduced. 

At  December  31,  2010,  we  had  a  number  of  state  tax  carryforward  amounts  totaling 

approximately $1.2 million, tax effected, with expiration dates through 2029. 

F-35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
The reconciliation between amounts computed using the federal income tax rate of 35% and our 
income  tax  provision  (benefit)  from  continuing  operations  for  2010,  2009  and  2008  is  shown  in  the 
following tabulation (in thousands): 

Year Ended December 31,  
Federal tax provision (benefit) at statutory rate 
State taxes, net of federal income tax benefit 
Permanent  difference  related  to  impairment  of 

goodwill 

Non-deductible expenses 
Permanent  differences  related  to  the  employee 
   stock purchase program 
Other 
Income tax provision (benefit)  

$ 

$ 

2010 

8,118 
579 

$

2009 

4,227 
641 

$ 

2008 
(116,553) 
(9,670) 

- 
223 

18 
155 
9,093 

- 
320 

18,939 
376 

17 
(43) 
5,162 

127 
(1,097) 
(107,878) 

$ 

$

We  did  not  have  any  unrecognized  tax  benefits  at  December  31,  2010  or  2009.  No  interest  or 
penalties were included in our results of operations during 2010, 2009 or 2008, and we had no accrued 
interest or penalties at December 31, 2010 or 2009.  

Open tax years at December 31, 2010 included the following: 

Federal 
13 states 

2006-2009 
2005-2009 

(15) 

Acquisitions 

On  July  19,  2010,  we  acquired  the  inventory,  equipment  and  intangible  assets  and  assumed 
certain  liabilities  related  to  Honda  of  Bend  and  agreed  to  the  transfer  of  Chevrolet  and  Cadillac  brands 
from Bob Thomas Chevrolet Cadillac, both located in Bend, Oregon. On August 9, 2010, we acquired the 
inventory, equipment, real estate and intangible assets and assumed certain liabilities related to Toyota of 
Billings  from  Prestige  Toyota,  located  in  Billings,  Montana.  Consideration  paid  for  acquisitions  totaled 
$25.6 million, of which $23.7 million was paid in cash and $1.9 million was financed through a floorplan 
credit facility. We subsequently financed the real estate purchased for $8.1 million, for which we had paid 
cash  in  connection  with  the  acquisition  transactions.  The  fair  values  of  assets  acquired  and  liabilities 
assumed are not material to our consolidated balance sheets. The results of operations of the acquired 
stores  are  included  in  our  consolidated  financial  statements  from  the  date  of  acquisition  and  pro  forma 
results of operations are not materially different from actual results of operations. 

(16) 

Discontinued Operations 

We perform an internal evaluation of our store performance, on a store-by-store basis, in the last 
month of each quarter. If a store does not meet certain return on investment criteria established by our 
management  team,  the  location  is  included  on  a  “watch  list”  and  is  considered  for  potential  disposition. 
Factors we consider in reaching the conclusion to dispose of a store include: (i) actual operating results of 
the store over a predetermined period of time subsequent to placing the store on the “watch list” including 
prospects  for  improved  financial  performance;  (ii)  extent  of  capital  improvements  and  commitments 
thereto  necessary  to  optimize  operational  efficiencies  and  marketability  of  the  associated  franchise;  (iii) 
outlook as to the economic prospects for the local market and viability of the franchise within that market; 
and (iv) geographic location and franchise mix of our portfolio.  

Once  we  have  reached  a  decision  to  dispose  of  a  store,  we  evaluate  the  following  criteria  as 

required by U.S. generally accepted accounting standards: 

  our  management  team,  possessing  the  necessary  authority,  commits  to  a  plan  to  sell  the 

store; 
the store is available for immediate sale in its present condition; 

 

F-36 

 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  an  active  program  to  locate  buyers  and  other  actions  that  are  required to  sell  the  store  are 

initiated; 

  a market for the store exists and we believe its sale is likely.  We also expect to record the 

transfer of the store as a completed sale within one year; 

  active  marketing  of  the  store  commences  at  a  price  that  is  reasonable  in  relation  to  the 

estimated fair market value; and 

  our  management  team  believes  it  is  unlikely  that  changes  will  be  made  to  the  plan  or  will 

withdraw the plan to dispose of the store. 

If we determine the above criteria have been met, we classify the store assets to be disposed of, 

and liabilities directly associated with those assets, as held for sale in our consolidated balance sheet. 

We reclassify the store’s operations to discontinued operations in our consolidated statement of 
operations,  on  a  comparable  basis  for  all  periods  presented,  provided  we  do  not  expect  to  have  any 
significant continuing involvement in the store’s operations after its disposal. 

During the three-year period ended December 31,  2010, we experienced significant changes in 
our business dynamics along with other factors leading to a decision by our executive management team 
to dispose of a number of our stores. The following summarizes the chronology of our store dispositions. 

As of January 1, 2008, we had three stores classified as held for sale. In the second quarter of 
2008, as  part  of  the restructuring  plan announced  on  June  3,  2008,  we  performed  an  evaluation of  our 
portfolio  of  stores.  After  this  evaluation,  12  underperforming  stores,  mostly  consisting  of  domestic 
franchises,  were  selected  for  disposal.  We  also  elected  to  close  a  facility  at  that  time.  During  the  third 
quarter of 2008, 15 additional stores were identified for disposal, for a total of 31 stores classified as held 
for  sale.  Given  the  significant  number  of  stores  classified  as  held  for  sale,  and  the  fact  that  the  sale  of 
certain  stores  was  not  prompt,  we  considered  additional  factors  prior  to  classifying  the  additional  15 
stores as held for sale including: 

 

the inherent difficulty in selling three of the worst-performing stores in our portfolio, and the 
fact that the other stores targeted for disposal in 2008 would be more desirable to potential 
buyers. For example, we closed on the sale of two locations in the third quarter of 2008 that 
were initially classified as held for sale in the second quarter of 2008; 

  one of the locations classified as held for sale for a period exceeding one year had been sold 

 

in the third quarter of 2008, and another location had been closed; 
three stores classified as held for sale in the second quarter of 2008 were under preliminary 
contract to be sold; and 

  9  of  the  15  stores  classified  in  the  third  quarter  of  2008  had  been  sold  or  were  under 

preliminary contract to be sold. 

In  summary,  during  the  two-year  period  ended  December  31,  2008,  our  management  team 
identified 32 stores for disposal, sold 12 stores and closed 4 stores, leaving 18 stores classified as held 
for sale at December 31, 2008.   

During 2009, we disposed of five stores and ceased operations at three stores that had been held 
for sale at December 31, 2008. We identified for disposal, and subsequently sold, an additional five stores 
during  2009.  As  a  result  of  the  Chrysler  and  GM  bankruptcies,  we  reclassified  four  additional  stores  to 
discontinued operations. Two of these locations were Chrysler franchises that ceased operations in July 
2009.  The  other  two  locations  were  GM  stores  that  GM  agreed  to  repurchase  through  a  signed 
commitment. 

F-37 

 
 
 
 
 
 
 
 
Adverse economic conditions had a profound effect on the automotive industry over the past few 

years.  Some of the factors impacting the industry included: 

  double-digit percentage declines in year-over-year automobile sales; 
  unprecedented  operational  losses  by  the  Detroit  three  automakers,  culminating  in  Chrysler 

 
 

and GM filing for Chapter 11 bankruptcy protection; 
termination of over 2,000 franchise agreements by Chrysler and GM; and 
 reductions  in  available  commercial  credit,  reducing  available  financing  and  requiring 
increased capital investment for potential dealership purchasers. 

Persistent industry challenges present throughout 2008 and 2009 continued to hamper our ability 

to sell stores identified for disposition and classified as held for sale. 

 As  stores  remained  classified  as  held  for  sale  beyond  one  year,  we  continually  evaluated 
whether (i) we had taken all necessary actions to respond to the poor market conditions during the initial 
one  year  period;  (ii)  we  were  actively  marketing  the  store  at  a  price  that  is  reasonable  in  view  of  the 
market conditions; and (iii) we continued to meet all of the criteria discussed above to continue to classify 
the stores as held for sale.   

In marketing our stores for sale, we enlisted the services of brokers who specialize in dealership 
purchase and sale transactions. We also utilized a network of contacts and dealers in the market areas to 
ensure parties  were  aware  of  the  stores  available  for  purchase. Although  not  required,  we also  notified 
the respective manufacturers and alerted them to direct any prospective buyers to us. Over the period the 
stores were available for sale, we continually lowered the price of the stores in an effort to attract a buyer. 
We  also  considered  combining  less  desirable  stores  with  more  desirable  stores  to  facilitate  the  sale  of 
both  locations,  including  selling  a  store  not  classified  as  held  for  sale  to  affect  the  sale  of  a  location 
targeted for disposal.  

Based  on  these  factors,  we  believed  our  response  demonstrated  that  we  (i)  took  necessary 
actions  to  respond  to  the  poor  market  conditions;  (ii)  actively  marketed  the  store  at  a  reasonable  price 
and (iii) continued to meet the remaining criteria stipulated above. Therefore, our decision to continue to 
classify certain stores as held for sale beyond the one year period was appropriate. 

It is not uncommon for us to enter into preliminary asset sale agreements which do not close. We 
consider  preliminary  asset  sale  agreements  a  validation  of  the  marketability  of  our  stores  held  for  sale.  
These  preliminary  asset  sale  agreements  sometimes  remain  active  for  a  period  exceeding  one  year.  
Some  preliminary  asset  sale  agreements  we  enter  into  do  not  result  in  a  final  sale.  These  agreements 
terminate  for  a  variety  of  reasons,  including  prospective  buyers  being  unable  to  obtain  the  required 
floorplan or real estate financing. The termination of these agreements accelerated throughout 2009, and 
no new agreements were entered into in the second half of that year.  

In  the  fourth  quarter  of  2009,  our  management  team  re-evaluated  the  decision  to  continue  to 
classify  certain  stores  as  held  for  sale  in  light  of  the  then  current  market  conditions,  prospects  for 
economic  recovery,  improved  company-wide  and  individual  store  operating  performance,  and  overall 
capital needs. Specific factors taken into consideration were as follows: 

  a  lack  of  available  credit  continued  to  prove  challenging  to  prospective  purchasers  of  our 
stores.  One  of  the  primary  problems  was  the  lack  of  vehicle  inventory  floorplan  financing, 
which  is  a  basic  requirement  of  the  franchise  agreement.  Even  for  prospective  purchasers 
with  existing  floorplan  financing,  obtaining  mortgage  financing  on  dealership  real  estate  or 
committing to other significant capital investment proved exceedingly difficult. 
continued  economic  uncertainty,  including  increasing  unemployment,  resulting  in  low 
consumer  confidence  and  a  prolonged  reluctance  to  purchase  big  ticket  items  such  as 
automobiles.   
the dramatically decreased pool of potential purchasers further extended our store disposition 
time line. The absence of qualified buyers reduced expected proceeds to levels significantly 
below the range of what we considered to be reasonable. 

 

 

F-38 

 
 
 
 
 
 
 
 
 

  a  restructuring  of  store  operations  that  began  in  2008  and  accelerated  in  2009  aligned  our 
costs  with  current  industry  vehicle  sales  levels,  and  enhanced  our  liquidity  position.  This 
restructuring  improved  operational  performance  at  all  locations,  including  those  slated  for 
divestiture. Improved operating performance at the stores held for sale, even on a constant 
valuation  multiple,  increased  expected  selling  prices,  which  proved  unobtainable  given 
market conditions. 
the reorganization of Chrysler and GM resulted in the closure of four domestic stores that we 
had  not  selected  for  divestiture.  One  of  the  original  considerations  for  the  restructuring  we 
initiated  in  2008  involved  diversifying  our  portfolio  to  reduce  dependence  on  domestic 
manufacturers,  particularly  Chrysler  and  GM.  The  unexpected  closure  of  locations  not 
selected for disposition accelerated this portfolio diversification and made some divestitures 
less critical. 
throughout 2008 and 2009, we generated cash through asset sales, mortgage financing and 
operational  cash  flows.  In  2009,  we  retired  our  outstanding  convertible  notes  as  they 
matured.  Also,  in  late  2009,  we  completed  a  follow-on  equity  offering  raising  approximately 
$43 million. We also extended the maturity on our Credit Facility. These actions reduced the 
immediate need  for additional  liquidity  to  ensure  our  ongoing  operations  and  eliminated  the 
need to dispose of assets to raise cash. 

 

Based  on  these  factors,  in  the  fourth  quarter  of  2009,  circumstances  previously  considered 
unlikely  were  deemed  to  have  occurred,  and  our  management  team  concluded  that  we  no  longer  were 
committed to sell certain stores. Therefore, we no longer met the criteria necessary to continue to classify 
the  stores  as  held  for  sale.  Assets  and  related  liabilities  associated  with  10  stores  were  subsequently 
reclassified  out  of  assets  held  for  sale.  Their  associated  results  of  operations  were  retrospectively 
reclassified from discontinued operations to continuing operations for all periods presented. 

Certain locations we had closed in 2008 and 2009 continued to have assets, primarily real estate, 
classified as held for sale. Throughout 2009, the commercial real estate market continued to deteriorate 
as  more  properties  became  available  and  asking  prices  declined.  Particularly  in  the  automotive  retail 
industry, with the closure of almost 2,000 GM and Chrysler stores, as well as the wind down of Pontiac, 
Saturn and Hummer, numerous vacant dealerships were placed on the market. Given the slow recovery 
forecasted for automotive dealers in 2010 and beyond, these properties had become more difficult to sell 
on a timely basis. These challenging conditions accelerated midway through 2009 during the bankruptcy 
filings of GM and Chrysler. In addition, available commercial credit became tighter in 2009.  

Therefore, by the middle of the fourth quarter of 2009, we began to consider a significant increase 
in  the  expected  time  required  to  sell  these  properties,  and  realized  it  could  take  a  prolonged  period  for 
market demand to return to a point of converting these locations to operational automotive retail outlets. 
After considering these facts, we reclassified seven properties where operations had ceased to held and 
used in the fourth quarter of 2009, as we did not believe all the criteria for a classification as held for sale 
were met. 

In connection with the reclassification, we valued the assets of the 10 operating stores and seven 
properties  at  the  lower  of  (i)  carrying  amount  before  classification  as  held  for  sale,  adjusted  for  any 
depreciation or amortization expense that would have been recognized had the store been continuously 
classified  as  held  and  used;  and  (ii)  fair  value  at  the  date  of  reclassification.  As  a  result,  in  the  fourth 
quarter  of  2009,  we  recorded  impairment  charges  totaling  $2.9  million  related  to  certain  real  estate 
holdings.  Where  fair  value  exceeded  adjusted  carrying  amount,  we  recorded  depreciation  expense  of 
$2.2 million. We also reversed certain costs to sell that had been recorded in prior periods totaling $2.3 
million. 

At December 31, 2009, two operating stores and three properties were classified as held for sale.  

The two operating stores were under contract to sell at that time.  

F-39 

 
 
 
 
 
 
 
Based  on  subsequent  negotiations  with  the  buyer  in  the  first  quarter  of  2010,  management 
concluded  that  it  was  no  longer  probable  that  the  sale  of  the  remaining  two  stores  would  be  effected, 
resulting  in  the  determination  that  these  two  operating  stores  no  longer  met  all  of  the  criteria  for 
classification as held for sale at March 31, 2010. Therefore, in the first quarter of 2010, assets and related 
liabilities associated with two stores were reclassified from assets held for sale to assets held and used. 
Their  associated  results  of  operations  were  retrospectively  reclassified  from  discontinued  operations  to 
continuing operations for all periods presented. 

In  the  second  quarter  of  2010,  we  classified  the  operating  results  of  Fresno  Dodge,  which  was 
sold during the quarter, as discontinued operations. Additionally, one of the properties classified as held 
for  sale  as  of  December  31,  2009  was  sold.  Management  evaluated  the  remaining  two  properties  to 
determine  if  classification  remained  appropriate.  Based  on  new  facts  and  circumstances  previously 
considered  unlikely,  management  no  longer  believes  the  sales  are  probable.  As  a  result  the  properties 
were reclassified to assets held and used in June 2010. 

As  of  December  31,  2010  and  2009,  we  had  no  stores  and  no  properties,  and  two  stores  and 
three  properties,  respectively,  classified  as  held  for  sale.  Assets  held  for  sale  included  the  following  (in 
thousands): 

December 31,  
Inventories 
Property, plant and equipment 
Intangible assets 

2010 

-  $
- 
- 
-  $

2009 

8,098 
3,572 
23 
11,693 

$

$

Liabilities related to assets held for sale included the following (in thousands): 

December 31,  
Floorplan notes payable 
Real estate debt 

2010 

-  $
- 
-  $

2009 

2,888 
2,162 
5,050 

$

$

Assets and liabilities held for sale are valued at the lower of cost or fair value less costs to sell. 

Estimates of fair value are based on the proceeds we expect to realize on the sale of the disposal groups.    
Inventory losses primarily related to prior model year new vehicles that had carrying values in excess of 
estimated proceeds to be generated through wholesale distribution. 

Certain financial information related to discontinued operations was as follows (in thousands): 

Year Ended December 31, 
Revenue 
Loss from discontinued operations 
Net gain (loss) on disposal activities 

Income tax benefit (expense) 
Income (loss) from discontinued operations, net of income 

taxes 

Goodwill and other intangible assets disposed of 
Cash generated from disposal activities 

2010 

6,002  $
(340) $
(294)
(634)
253 

2009 
95,943  $ 
(7,024)  $ 
10,210 
3,186 
(951) 

2008 
452,955 
(10,904)
(32,372)
(43,276)
15,822 

(381)

$
-  $
941  $

2,235 
$ 
1,037  $ 
27,697  $ 

(27,454)
19,117 
44,085 

$
$

$
$
$

The gain (loss) on disposal activities included the following impairment charges (in thousands):  

Year Ended December 31, 
Goodwill and other intangible assets 
Property, plant and equipment 
Inventory 
Other 

2010 

-  $

(210)
- 
(84)
(294) $

2009 
12,146  $
(1,672) 
1,212 
(1,476) 
10,210  $

2008 
(11,695)
(14,389)
(2,435)
(3,853)
(32,372)

$

$

F-40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interest  expense  is  allocated  to  stores  classified  as  discontinued  operations  for  actual  floorplan 
interest expense directly related to the new vehicles in the store. Interest expense related to our Credit 
Facility  is  allocated  based  on  the  amount  of  assets  pledged  towards  the  total  borrowing  base.  Interest 
expense included as a component of discontinued operations was as follows (in thousands): 

December 31,  
Flooring interest 
Other interest 
  Total interest 

(17) 

Purchase Option 

2010 

2009 

51  $
69 
120  $

438  $ 

2,296 
2,734  $ 

2008 

3,872 
5,152 
9,024 

$

$

On  December  31,  2009,  we  entered  into  an  option  agreement  with  our  Vice  Chairman,  Dick 
Heimann, who is a related party. Under the terms of the option agreement, Mr. Heimann may purchase 
our  Volkswagen  and  Nissan  franchises  in  Medford,  Oregon,  and  acquire  their  operations,  including 
inventories and equipment, at valuations set forth in our standard form of agreement, which we believe 
approximate  fair  value  at  the  time  of  exercise.  Any  purchased  real  estate  will  be  priced  at  the  then  fair 
market value. Existing leases, if any, will be assumed at the time of exercise of the option. The purchase 
price for the intangible assets (manufacturers’ franchise rights) is set at $10 in the agreement. The option 
can be exercised by Mr. Heimann at any time prior to December 31, 2012. No consideration was received 
in exchange for this option. 

For  the  year  ended  December  31,  2009,  we  estimated  the  fair  value  of  the  option  using  a 
discounted cash flow analysis and by considering valuation inputs from independent third parties. Based 
on these inputs, we determined the value of the option to be insignificant as of December 31, 2009. For 
the  year  ended  December  31,  2010,  we  estimated  the  fair  value  of  the  option  by  considering,  among 
other  things,  an  independent  third  party  valuation  which  included  the  use  of  the  Black-Scholes  option 
valuation model with the following assumptions:   

Year Ended December 31,  
Risk-free interest rate(1) 
Expected term(2) 
Volatility(3) 

2010 

0.34% 
2.17 years 
50% 

(1)  The risk-free interest rate for the option is based on the U.S. Treasury 2-year constant maturities rate effective on the date of 

valuation. 

(2)  The expected term is calculated based on the remaining term of the option. 
(3)  The expected volatility is estimated based on the historical volatilities of our and comparable public companies’ common stock 
as well as implied volatilities based on the prices of currently traded options on the parent company and the comparable public 
companies. 

Based on our valuation analysis, we recorded an expense of $591,000 in 2010 as a component 
of  selling,  general  and  administrative  expenses  in  our  consolidated  statements  of  operations  and  the 
corresponding liability in other long-term liabilities in our consolidated balance sheets. We will continue to 
assess the value of the option prospectively over the term of the option, and will record any changes in its 
estimated fair value in our consolidated statements of operations and corresponding  liability in the period 
of change.  

F-41 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(18) 

Subsequent Events 

On  February  22,  2011,  our  Board  of  Directors  approved  the  implementation  of  a  non-qualified 
deferred  compensation  and  long-term  incentive  plan  for  a  select  group  of  management  or  highly 
compensated employees, which includes our senior management team. In conjunction, a contribution of 
$1.3 million for 2011 was made and will be included as a component of selling, general and administrative 
expenses in our consolidated statements of operations in the first quarter of 2011. 

On February 23, 2011, we announced that our Board of Directors approved a dividend of $0.05 
per share on our Class A and Class B common stock for the fourth quarter of 2010. The dividend will total 
approximately  $1.3  million  and  will  be  paid  on  March  25,  2011  to  shareholders  of  record  on  March  11, 
2011.  

F-42 

 
 
 
 
 
 
 
RATIO OF EARNINGS TO COMBINED FIXED CHARGES 

The following table shows the ratio of earnings to combined fixed charges for us and our 

EXHIBIT 12 

consolidated subsidiaries for the date

s in icated

d

(D

ollars in Thousands) 

Earnings 
   Income (loss) from continuing operations before 

income taxes 
   Fixed charges 
   Amortization of capitalized interest 
   Capitalized interest 
Total earnings 

Fixed Charges 
   Floorplan interest expense 
   Other interest expense 
   Capitalized interest costs 
   Interest componen
Total fixed charges 

(1)

t of rent expense 

. 

2010 

Year Ended December 31, 
2009 

2008 

    2007 

2006

$

$

$

$

23,193 $ 12,078 $
30,698
268
-

546
256
(916)

32,

54,159 $ 43,964 $

(333,010) $
47,757
224
(1,661)
(286,690) $

38,606 $
51,732
164
(3,153)
87,349 $

52,481
45,382
106
(1,473)
96,496

10,597 $
14,572
-
5,529

11,015 $
14,115
916
6,500

30,698 $ 32,546 $

20,808 $
18,075
1,661
7,213
47,757 $

24,964 $
16,478
3,153
7,137
51,732

25,677
12,242
1,4
73
5,990
45,382

Ratio of earnings to fixed c

ha

rges 

1.8x

1.4x

$(334,447)(2)

1.7x

2.1x

(1) Other interest expense includes am
(2)   Reflects deficiency of e

arnings avai ble to co r fixed c

ortization of debt issuance costs 
la

ve

harges. Because of the deficiency, ratio information

 is not provided. 

For purposes of these ratios, “earnings” consist of income from continuing operations before 

income taxes and fixed charge
interest componen

es” consist of interest expense on indebtedness
t of rental expense, and amortization of debt discount and issuance expenses. 

s, and “fixed charg

 and the 

We did not have any preferred stock outstanding for the p
the ratios of earnings to combined fixed charges and preferred sto
ra
tios of earnings to combined fixed charges presented above. 

eriods presented above, and therefore 
ck dividends would be the same as the 

 
 
 
 
 
 
 
  
 
   
 
 
 
 
  
 
 
 
 
EX

HIBIT 23 

Consent of Independent Registered Public Accounting Firm 

The Board of Directors 
Lithia Motors, Inc.: 

. of our rep

5553,  333-

25,
16839,  333-11
egistration stateme

eference  in  the  registration  statement  (Nos.  333-
We  consent  to  the  incorporation  by  r
9092,  33 -61802, 333-
92
3-3
4
43593,  333-69169,  333-6
d 
333-
50,  3
0  an
21673,  333-106686,  333-1
 S-3 o Lithia 
61593
f 
168737) on Form
s S-8 and r
the conso ated ba ance 
Motors, Inc
to 
l
sheets of Lithia Motors, Inc. and subsidiaries as of December 31, 2010 and 2009, and the 
lders’  equit
related  consolidated  st
y  and 
comprehensive  incom
ears  in he  thre -year 
e
n
 control over fina cial 
period ended Decem
010 
  Dece
reporting  as  of  December  3
mber  31,  2
annual report o

  333-15 410,  33
6
3-1353
6840, 
33
No. 
333-1
nt (
11, w th respect 
i

ber 31, 2010, and the effect enes
ts  a

1,  2010,  which 
n Form 10-K of Lithia Mo rs, 

ws  fo   each  of 
s of 
ppea

atements  of  operations,  changes  in  stockho

r
iv
repor
Inc. 

the  y
internal
r  in  the

orts dated March , 20

e  (loss),  and  cas   flo

33-161
) on Fo

3
59
rm
lid

to

 7

  t

h

/s/ KPMG LLP 

Portland, Oregon 
March 7, 2011 

 
 
 
 
 
 
 
 
CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
PURSUANT TO RULE 13a-14(a) OR RULE 15d-14(a)  
OF THE SECURITIES EXCHANGE ACT OF 1934 

EXHIBIT

 31.1 

I, Sidney B. DeBoer, certify that: 

I have reviewed this an

1. 
2.  Based on my kno

nual report on Form 10-K of Lithia Motors, Inc.; 

wledge, this report does not contain any untrue statement of a material fact or omit 
to state a material fact necessary to make the statements made, in light of the circumstances under 
which such statements were made, not misleading with respect to the period covered by this report;  

4. 

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  i
report,  fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and
flows of the registrant as of, and for, the periods presented in this report; 
 The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  mainta
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) an
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(
the registrant and have:  
(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls
procedures to be designed under our supervision, to ensure that material information relati
the registrant, including its consolidated subsidiaries, is made known to us by others within t
entities, particularly during the period in which this report is being prepared; 

ining 
d 
f)) for 

  and 
ng to 
hose 

n  this 
  cash 

(b)  Designed  such  internal  control  over  financial 

reporting,  or  caused  such  internal  control  over 
reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
financial 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external pur

poses in accordance with generally accepted accounting principles;  

(c) Evaluated

 the effectiveness of the registrant’s disclosure controls and procedures and presented 
in this report our conclusions about the effectiveness of the disclosure controls and procedures, 
as of the end of the period covered by this report based on such evaluation; and  

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in 
the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  ma rially 
affect, the registrant’s internal control over financial reporting; and 

te

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s board of directors (or persons performing the equivalent functions):  
(a) All significant deficiencies and material weaknesses in the design or operation of internal control 
over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to 
record, process, summarize and report financial information; and  

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the registrant’s internal control over financial reporting.  

Date: March 7, 2011 

/s/ Sidney B. DeBoer
Sidney B. DeBoer 
Chairman of the Board,  
Chief Executive Officer and Secretary 
Lithia Motors, Inc. 

 
 
 
 
 
 
    
PU

CERTIFICATION OF CHIEF FINANCIAL OFFICER 
RSUANT TO RULE 13a-14(a) OR RULE 15d-14(a
OF THE SECURITIES EXCHANGE ACT OF 1934 

)  

EXHIBIT 31.2 

I
, Christopher S. Holzshu, certify t

hat: 

I have reviewed this annual report on Form 10-K of Lithia Motors, Inc.; 

1. 
2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit 
to state a material fact necessary to make the statements made, in light of the circumstances under 
which such statements were made, not misleading with respect to the period covered by this report;  

4. 

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this 
report,  fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash 
flows of the registrant as of, and for, the periods presented in this report; 
 The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and 
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for 
the registrant and have:  
(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

(b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles;  

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented 
in this report our conclusions about the effectiveness of the disclosure controls and procedures, 
as of the end of the period covered by this report based on such evaluation; and  

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in 
the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially 
affect, the registrant's internal control over financial reporting; and 

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of 
internal  control  over  financial  reporting,  to  the  registrant's  auditors  and  the  audit  committee  of  the 
registrant’s board of directors (or persons performing the equivalent functions):  
(a) All significant deficiencies and material weaknesses in the design or operation of internal control 
over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to 
record, process, summarize and report financial information; and  

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the registrant’s internal control over financial reporting.  

D

ate: March 7, 2011 

u

/s/ Christopher S. Holzsh     
Christopher S. Holz
shu 
Senior Vice President  
and Chief Financial Officer 
Lithia Motors, Inc. 

 
 
 
 
 
C
PU

ERTIFICATION OF CHIEF EXECUTIVE OFFICER  
RSUANT TO RULE 13a-14(b) OR RULE 15d-14(b)  

EX

HIBIT 32.1 

OF THE SECURIT

IES EXCHANGE ACT OF 1934 AND 18 U.S.C. SEC

TION 1350 

connection  with  the  Annual  Report  of  Lithia  Moto

In 
rs,  Inc.  (the  “Company”)  on  Form  10-K  for  the  year 
ion on the date hereof (the 
ended December 31, 2010 as filed with the Securities and Exchange Commiss
“Report”),  I,  Sidney  B.  DeBoer,  Chairman  of  the  Board,  Chief  Executive  Officer  and  Secretary  of  the 
Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act 
of 2002, that: 
          (1)  The  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities 
Exchange Act of 1934; and 
          (2)  The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial 
condition and result of operations of the Company. 

/s/ Sidney B. DeBoer    
Sidney B. DeBoer 
Chairm
Chief E
Lithia Moto
March 7, 2

rs, Inc. 
011 

an of the Board, 
xecutive Officer and Secretary 

 
 
 
 
  
 
 
 
EXHIBIT 32.2 

CERTIFICATION OF CHIEF FINANCIAL OFFICER  
PURSUANT TO RULE 13a-14(b) OR RULE 15d-14(b)  
OF THE SECURITIES EXCHANGE ACT OF 1934 AND 18 U.S.C. SECTION 1350 

In  connection  with  the  Annual  Report  of  Lithia  Motors,  Inc.  (the  “Company”)  on  Form  10-K  for  the  year 
ended December 31, 2010 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”), I, Christopher S. Holzshu, Senior Vice President and Chief Financial Officer of the Company, 
certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, 
that: 
          (1)  The  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities 
Exchange Act of 1934; and 
          (2)  The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial 
condition and result of operations of the Company. 

shu 

/s/ Christopher S. Holzshu    
Christopher S. Holz
Senior Vice President 
and Chief Financial Officer  
Lithia Motors, Inc. 
March 7, 2011 

 
 
 
 
  
 
CORPORATE INFORMATION 

Annual Meeting 

The  Company’s  Annual  Meeting  of  Shareholders  will  be  held  at  8:30  A.M.,  Wednesday,  April  27, 
2011  at  Lithia  Motors’  Headquarters,  360  East  Jackson,  Apple  Street  Conference  Room,  Medford, 
Oregon 97501.  Notice and Access of the meeting and proxy statement materials are being sent to all 
shareholders.  The Company’s Annual Report on Form 10-K for the year ended December 31, 2010, 
includes all information as filed with the Securities and Exchange Commission, except exhibits. 

Shareholder Communications 

The Company welcomes your comments about its operations or any aspect of its business.  Please 
contact John North, VP Finance and Corporate Controller, at 1-541-618-5748. 

Description of Business: 

Automobile sales and service 

Corporate Headquarters: 

360 East Jackson Street, Medford, Oregon 97501 

Trading Information 
(As of March 7, 2011): 

(NYSE - LAD) 
26,333,503 shares issued and outstanding 
Class A 
Class B 

22,571,272 
3,762,231 

Auditors: 

KPMG LLP, Portland, Oregon 

Legal Counsel: 

Lane Powell PC, Portland, Oregon 

Transfer Agent: 

Executive Officers: 

StockTrans, a Broadridge Company 
44 W. Lancaster Ave. 
Ardmore, PA 19003 

Sidney B. DeBoer, Chairman and Chief Executive Officer 
M.L. Dick Heimann, Vice-Chairman 
Bryan DeBoer, President and Chief Operating Officer 
R. Bradford Gray, Executive Vice President 
Christopher S. Holzshu, Senior Vice President and Chief  

Financial Officer  

Lithia Board of Directors: 

Sidney B. DeBoer 
Bryan B. DeBoer 
Thomas R. Becker 
Susan O. Cain 
William J. Young