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M&C Saatchi

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FY2019 Annual Report · M&C Saatchi
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M&C SAATCHI 

Annual Report 2019 

M&C Saatchi plc  Company number 05114893 

 
 
 
 
 
 
 
 
 
 
 
Key Definitions 

Annual Report and Accounts 
The annual report of M&C Saatchi plc and its consolidated financial statements in relation to the year ended 31 December 2019. 

Billings 
Billings comprise all gross amounts billed, or billable to clients in respect of commission-based and fee-based income, whether acting as agent or principal, together with the 
total of other fees earned, in addition to those instances where the Group has made payments on behalf of customers to third parties and is stated exclusive of VAT and sales 
taxes. This is a non-statutory number and is unaudited. 

Company 
M&C Saatchi Plc, a company incorporated in England, listed on the AIM Market of the London Stock Exchange plc. 

Headline 
The Directors believe that the headline results and headline earnings per share provide additional useful information on the underlying performance. The headline result is used 
for internal performance management, calculating the value of subsidiary convertible shares and minority interest put options. The term headline is not a defined term in IFRS.  

Headline results represent the underlying trading profitability of the Group, excluding all accounting charges related to equity and investments. The specific items that are 
excluded from headline results (note 1 of the financial statements) are the amortisation or impairment of intangible assets (including goodwill and acquired intangibles, but 
excluding software) acquired in business combinations; changes to deferred and contingent consideration and other acquisition related charges taken to the income statement; 
impairment of investments in associates; profit and loss on disposal of associates; revaluation of acquired investments and their related costs; and the income statement impact 
of put option accounting and share-based payment charges. 

Minority interests and non-controlling interest 
Within the Group, there are 62 subsidiary companies and partnerships in which employees hold a direct interest in the equity of those companies. These employees are referred 
to as minority shareholders. Of these 62 subsidiary companies and partnerships, 55 companies account for the shareholding of their minority shareholders as a management 
incentive (through the award of conditional shares) and are 100% consolidated in the Group’s financial statements. The remaining seven subsidiary companies (including one 
without a put option) account for their minority shareholders as non-controlling interests, a defined IFRS term, with their share of the Group’s profits being shown separately on 
the Income Statement. 

Group 
The Company and its subsidiaries. 

Net revenue 
Net revenue is equal to revenue less project cost / direct cost. It is not an IFRS defined term. It is, however, used as a key performance indicator by the Group. 

Restatement 
2018 profits have been restated for historic accounting errors described in the Annual Report and Accounts and note 2 of the financial statements. The 2017 and 2018 balance 
sheets have also been restated. The adjustments made in respect of 2017 and 2018 accounting periods are management’s best estimates using the available evidence. 

 
 
 
 
 
 
 
 
 
 
 
Index 

STRATEGIC REPORT 
Chairman’s Review 
Chief Executive’s Review 
Finance Director’s Review  
Principal Risks 

 1 
3 
9 
20 

GOVERNANCE 
Governance Review 
The Board 
Audit Committee Report 
Directors’ Remuneration 
Report 
Directors’ Report 
Directors’ Responsibilities 

26 
36 
40 

50 
55 
63 

FINANCIAL 
STATEMENTS 
Preparation 
Income Statement 
Balance Sheet 
Cash Flow 
Headline results and EPS 
Notes 
Company Accounts 
Independent  
Auditors’ Report 

66 
 71 
73 
77 
78 
78 
144 

152 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chairman’s Review 

This has been the worst year since we floated as a public company 15 years ago, or indeed the worst since we created M&C Saatchi in 1995. 

The discovery of the 2018 accounting errors threatened the Company’s reputation and its standing in the industry. Our aim had always been to be as 
financially conservative, but as creatively adventurous, as possible. 

To all investors, the three founders and Executive Directors, Bill Muirhead, David Kershaw and I profoundly apologise. We feel your pain, having suffered 
enormously along with all shareholders. 

Following the discovery, by our newly appointed Finance Director, Mickey Kalifa, in August 2019, we resolved to carry out the following actions: 

•  Commission PricewaterhouseCoopers LLP to conduct a forensic independent inquiry.  
•  Appoint new Company auditors.  
•  Strengthen the finance department.  
•  Achieve the highest levels of governance with a newly formed Board.  
•  Plan for our succession.  

All five actions are either completed or well in hand. 

We are grateful that four new independent Non-Executive Directors of the calibre of Gareth Davis, Colin Jones, Lisa Gordan and Louise Jackson have 
shown faith in the Company and can see its future beyond the immediate challenges. Their experience as directors of substantial public companies is 
already serving the Company well.  

After 25 years at the helm, this year’s annual general meeting is the last which I will chair. Subject to shareholder approval, the current Non-Executive 
Director Deputy Chairman, Gareth Davis, will replace me as Chairman. Lisa Gordon will continue as the Senior Independent Non-Executive Director. Colin 
Jones will continue to chair the Audit Committee. Louise Jackson will continue to chair the Remuneration Committee. I intend to serve until the 
forthcoming annual general meeting to ensure a smooth handover. 

Like every company on the planet the Group is affected by the Covid-19 pandemic. It has made the future harder to see, hence our decision to halt 
dividend payments and withdraw previous forecasts put out by our brokers.  

However, as we announced at the end of July 2020, we are encouraged that our net revenue performance was particularly resilient in the second quarter 
of 2020, driven by continued growth in the M&C Saatchi World Services division and robust new business performance across many sectors and 
geographies.  Although net revenue declined overall in the first half of 2020 compared to the first half of 2019, swift and decisive actions taken to reduce 
costs resulted in a relatively stable first half year performance, certainly stronger than was anticipated at the start of the Covid-19 pandemic. 

The Board is determined to do everything to ensure that the Company emerges from these challenges, hungrier, leaner and stronger.  

In these uncertain times, we are certain that those companies with less debt will be happier and stronger than those which have gone down the debt 
fuelled expansion route. At the end of the first half of 2020, our total cash was £61.1m, less debt of £38.7m, leaving the Group with net cash of £22.4m.   

M&C Saatchi Plc  

1 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
Chairman’s Review 

Since we began in 1995, we have started 95 new companies. We have closed 29. Our enthusiasm for harnessing the potential of entrepreneurial talent in a 
creative world is undiminished. The idea is to attract people who want to join in rather than get out; to build rather than maintain.  

There will be some good changes coming out of this crisis, companies will need less central office space, child rearing responsibilities will be split more 
equitably between parents, clients will be less governed by procurement, more by results, and having tasted the freedom of self-discipline, the younger 
generation will be less keen on returning to the traditional desk chained economic model.  

Retail too, will never be the same. In the UK, digital platforms now account for 14% of grocery sales, up from 7% before the Covid-19 pandemic. The 
Covid-19 pandemic has brought the future closer. 

In times like these, winning new business never fails to cheer. In the last few months, the Group has won assignments from the Iceland Government, the 
UK Government and the Australian State Government of Victoria. 

More and more, governments are relying on communications to help govern their countries.  

The Board, together with senior managers, recently began a review of the Group’s strategy, and, importantly, its implementation. The outline will be 
presented to investors early next year.  

We are encouraging every single Group company, every single M&C Saatchi person round the world to fear no change. Change is the unchanging 
constant.  

Finally, a few words on some outstanding creative work our teams are producing. Two examples spring to mind, both from overseas: 

In Australia, the Australian Tourism campaign, usually aimed at persuading foreigners to taste the wonders of Australia became the campaign aimed at persuading 
Australians to taste the wonders of Australia, with the Holiday Here campaign. I suspect this will be a model followed the world over. Domestic tourism will lead the 
hospitality sector to recovery.  

The South African team won the TikTok business. The world’s video sharing social network wanted to expand its audience. Despite the national lockdown 
restrictions, the agency managed to produce an award-winning film cut entirely from users’ short- form mobile videos, all asking one question: What makes you Tic? 

Doing work like this makes us Tic. 

This is not the 25th M&C Saatchi anniversary we had planned or hoped for, but its lessons will not go unheeded. 

Jeremy Sinclair 
Chairman 
7 December 2020 

2 

M&C Saatchi plc 

 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
Chief Executive’s Review 

Summary of results  

2019 was the unhappiest year in the Company’s 25 year history. It would be a glaring oversight not to mention the accounting misstatements at the 
outset. These sent a tremendous shockwave throughout the market and the Group itself, impacting the Group’s valuation and reputation amongst 
the investor community. We have left no stone unturned in ensuring that the Group is back on a firm financial footing and never finds itself in this 
position again.  PricewaterhouseCoopers LLP was appointed to conduct a full-scope forensic investigation and has subsequently spent eleven 
months on the 2019 audit.  We have significantly strengthened our governance practices and expertise with the appointment of four new 
independent Non-Executive Directors who, within the first few months of their arrival, have ably demonstrated the value of having an effective, 
challenging and independent Board.  I would also like to take this opportunity to acknowledge the enormous contribution made by Mickey Kalifa, our 
new Finance Director, who has managed a superhuman workload over the last 12 months with diligence and professionalism. 

The 2018 financial statements have been adjusted to reflect the accounting errors. 2019 highlights (compared to 2018 restated as detailed in the 
Finance Director’s Report on page 9) include: 

•  Net revenue grew by 2% to £256m.  
•  Headline profit before tax reduced by 22% to £18m and headline earnings reduced by 28%.  
• 
•  Net cash increased by £19m. 

Loss before tax reduced by 9% to £(12)m. 

In spite of the shock revelation of the accounting misstatements first brought to light in August 2019, there were some good operational performances 
around the Group, both on a geographical and discipline basis.  

M&C  Saatchi  World  Services  and  M&C  Saatchi  Performance  continued  their  successful  record  in  terms  of  both  net  revenue  and  margin.  M&C 
Saatchi Sport & Entertainment and M&C Saatchi Talent also made significant contributions. 

Following the half year 2020 results, we intend to report not only by geographies, but also by disciplines.  

The regions performed as follows (all comparisons are with restated 2018 numbers).  

The UK 
Net revenue in the UK increased by 12%, with M&C Saatchi World Services showing the largest growth, and M&C Saatchi Performance and M&C 
Saatchi Sport & Entertainment each also making a significant contribution to revenue. The UK’s headline operating profit in 2019 increased by 54%.  

M&C Saatchi World Services, our specialist public sector and social impact division, continues to show strong financial and market sector growth. 
It uses the best of Saatchi talent and technologies to tackle complex social and behavioural issues. In 2019 significant new projects were won from 
a broad range of existing and new clients, including the World Health Organization, the United Nations, the Foreign & Commonwealth Office, the 
United States Agency for International Development and the Qatar Investment Authority. 

Elsewhere in the UK new business wins included OPPO, Dreams and JD Sports. 

The UK headline operating profit margin increased to 14% (2018: 10%).  

M&C Saatchi Plc  

3 

 
 
 
  
 
 
 
 
 
 
 
 
Chief Executive’s Review 

Europe  
Net revenue in Europe decreased by 11% with the largest declines arising in Germany. Headline operating profit was reduced by 44%, with the 
headline operating profit margin decreasing to 10% (2018: 16%).  

Our Berlin office lost Ferrero Rocher as a client, but retained DeLonghi and Lidl.  Our Milan office had a successful year having won new client 
assignments with DeLonghi and OVS. 

In a highly competitive market, Paris strengthened its key client accounts. Client wins of Lindt, Club Med and the Agence Française de 
Développement are the outcome of its strategy of expanding into new digital centric markets. 

Our Madrid office won client assignments from EuromillonEs, Union Pay and Mattel.  

Middle East and Africa  
Net revenue in the Middle East and Africa was up 5% with good new business performance across the region.  

South Africa had great success in winning Standard Bank. 

Our UAE office had another strong year, picking up assignments for Pizza Hut and Nespresso. Notable other new business wins included the Saudi 
Arabian telecoms provider Mobily, the mobile phone manufacturer OPPO, and another PepsiCo brand Poppables.  

The headline operating profit in the region was up 29%, with the headline operating profit margin increasing to 9% (2018: 7%). 

Asia and Australia 
In Asia and Australia, net revenue was flat.  

Our Australian offices performed well. The M&C Saatchi Sydney agency was a key performer within the region; strengthening its business with 
impressive work on new clients TAB, and Tourism Australia, while at the same time consolidating long-established relationships with 
Commonwealth Bank Australia, Big W, and BWS, amongst others. The Sydney agency saw significant growth in delivering bespoke agency models 
for Optus in Yes Agency, extending its relationship with the Woolworths Group by opening Greenhouse New Zealand in January 2019, and bringing 
its media and creative offering even closer together through integrated new business wins in News.com and Plush.  

In Asia, the Kuala Lumpur office retained Celcom gained the bank, CIMB, and launched The Source, the UK-based one-stop research agency, in the 
region. Singapore won Telekom Brunei and Singapore Turf Club, Hong Kong won Smartone, Indonesia won Axiata and Redbus, China retained 
American Standard and won Jaguar Land Rover, and Mumbai won projects with Reliance and Swisse. 

The headline operating profit in the region was up by 9%, with the headline regional operating profit margin increasing to 9% (2018: 8%), 

4 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Executive’s Review 

Americas  
Net revenue was down 5%. Headline operating profit in the region was down 41% with the headline operating profit margin decreasing to 7% (2018: 
12%), due principally to losses in our agency in Los Angeles, which has since been closed in 2020. 

Elsewhere in the Americas region, M&C Saatchi Performance continues to perform well, as does M&C Saatchi Sports & Entertainment.  

SS+K, our New York agency, grew during 2019, while increasing profitability and margins. Key clients included Commonwealth Bank, WhatsApp, 
Microsoft, Wells Fargo and Mount Sinai Hospital. 

M&C Saatchi Plc  

5 

 
 
 
 
 
Chief Executive’s Review 

NEW BUSINESS 

BEKO 
CELIO 
CHRISTIE’S 
DREAMS 
DRIVE SHACK 
DUBAI ASSET 
MANAGEMENT 
DURASEIN 
EBAY 
EUROMILLONES 
FRUIT OF THE LOOM 
IBIS 
JACKSON INSURANCE 
JD SPORTS 
LIDL GERMANY 

6 

LINDT 
MASERATI 
MATTEL  
MTV 
NESPRESSO 
OPPO 
PIZZA HUT 
SKADDEN 
SOUTHAMPTON FC 
STANDARD BANK 
SUPERSPORT 
THRIFTY CAR HIRE 
TOURISM AUSTRALIA 
UNIONPAY 
WHATSAPP 

WORLD HEALTH 
ORGANIZATION 
ZOUND INDUSTRIES 

M&C Saatchi plc 

 
 
 
 
 
Chief Executive’s Review 

Revenue by discipline 
The Group continues to report its results segmentally by geography. The results can also be analysed by discipline – i.e. product/service type. We will adopt 
a dual (geographic and discipline) approach to analysing the business in the future. The largest and most strategically important disciplines are detailed 
below, together with charts showing revenue by discipline: 

•  Advertising 
•  Media  
•  Global and Social Issues  
•  Sports and Entertainment, Culture, Activation 
• 

Talent and Influencer 

The charts below identify revenue in each of the financial years 2018 and 2019 by these disciplines. 

Revenue 2019

Talent and 
Influencer, 1%

Sport, 
Entertainment, 
Culture, 
Activation, 9%

Global and Social 
Issues, 17%

Media, 19%

Advertising,  54%

Revenue 2018

Talent and 
Influencer
1%

Sport, 
Entertainment, 
Culture, 
Activation
5%

Media
11%

Global and Social 
Issues
11%

Advertising
72%

Total revenue decreased by 8.7% in 2019, the decrease occurring within the Advertising discipline. Other disciplines have, however, grown in 2019 and we 
expect this growth in the non-Advertising disciplines to continue in the future. 

M&C Saatchi Plc  

7 

 
 
 
 
 
 
Chief Executive’s Review 

Outlook 
2019 proved to be a very difficult year for the Group as a result of the historical accounting errors. It forced the Company to re-evaluate, rethink 
and fine-tune many aspects of its business and operations, including its corporate governance and strategic direction. 

There has been a wholesale change of Non-Executive Directors and a concerted effort to substantially reduce costs and take painful, yet 
necessary, action in closing and restructuring loss-making and poorly performing operations. The Board has also undertaken a comprehensive 
review of the Group’s strategy and taken steps to enhance the Company’s governance structure. 

A major internal project was commissioned in April 2020 by the new Board to review and make recommendations on the future strategy of the 
Group. This project is well underway and already extensive work has been undertaken in the following areas: firstly, in redefining our corporate 
vision, business and brand strategy; secondly, in analysing and making recommendations as to where the Group can best focus in terms of both 
geographies and disciplines. This will be dependent on where we believe client demand is heading and where we are best placed to enjoy 
competitive advantage. We will then be able to decide which businesses we should invest in, which new business areas we should enter and those 
areas from which we should divest.  

These strategic conclusions naturally dictate an equally fundamental review of the Group’s operating structure. The Group originally expanded and 
was, and still is, managed on a geographical basis. However, the founding and growth of other disciplines has become the driving dynamic and 
therefore merits the Board’s review of how the Group should be structured.  We have already decided that we need a much-simplified structure 
with clarity on what should be done by the operating companies and those support functions which can best be centralised. This will not only result 
in more consistent controls, but also cost reductions. 

The Board will, with the guidance of the newly constituted Remuneration Committee, seek to review and revise the winning principle of establishing 
businesses with minority-owning founders. We believe this entrepreneurial model remains key to the future success of the Group, but that it must 
be reconfigured to protect the value to the Company’s shareholders.  

Trading in 2020 promised to be good. However, the Covid-19 pandemic has affected the entire Group. We have acted very quickly to mitigate the 
effects of the Covid-19 pandemic. The efforts undertaken to reorganise and restructure the Group’s operations during 2019 which have continued 
into 2020 have meant that when the Covid-19 pandemic struck, we were in a far stronger position to cope with its effects than we would otherwise 
have been. 

Our cost base in 2020 is substantially lower than it was in 2019. Although headline profit before tax will be lower in 2020 than 2019, the balance 
sheet and, in particular, net cash position remain fundamentally strong. The recent transformation of the Group’s cash management systems and 
processes means we do not anticipate any scenario where we will face a liquidity shortfall. Furthermore, our base case models and performance 
so far through the Covid-19 pandemic indicate we will be able to manage the business within the existing financial covenants under our third-party 
financing arrangements. 

Looking forward, with a fresh strategy, structure and controls harnessed to the core M&C Saatchi spirit of creativity and entrepreneurial energy, we are 
very confident of a successful next chapter. 

8 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

Financial key performance indicators 

The Group manages its operational performance through a number of financial key performance indicators. These are stated below with the 
comparative key performance indicators for 2018 adjusted to reflect the prior period accounting errors which were identified in 2019.  

  Net revenue, up 2.4%; 
  Headline operating margins, down from 8.6% to 8.0%; 
  Headline profit before tax was down from £23.5m to £18.3m; 
  Statutory loss per share reduced by 2.4p and still remains negative; 
  Headline earnings per share decreased by 32.9%; and 
 

Increase in net cash, up £19.0m year on year. 

Summary of results 

£m 

Billings3 

Revenue4 

Net revenue5 

Operating (loss)/profit 

(Loss)/profit before taxation 

(Loss)/profit for the year 

Earnings 

(Loss)/earnings per share 

Tax rate 

Statutory 

Headline2 

20181 

Movement 

2019 

561.4 

381.0 

256.4 

-11.0 

-8.6 

-11.8 

-11.8 
(13.1)p 

-38.0% 

603.7 

417.4 

250.3 

-3.3 

-5.4 

-13.0 

-13.1 
(15.5)p 

-140.8% 

-7.0% 

-8.7% 

2.4% 

227.9% 

59.1% 

-8.8% 

-9.9% 

-15.5% 

2019 

561.4 

381.0 

256.4 

20.6 

18.3 

13.0 

8.1 
8.9p  

20181 

603.7 

417.4 

250.3 

21.5 

23.5 

15.2 

11.3 
13.3p  

35.4% 

Movement 

-7.0% 

-8.7% 

2.4% 

-4.3% 

-22.1% 

-14.3% 

-28.3% 

-32.9% 

-6.4pts 

+102.8pts 

29.0% 

1  Restated see note 2 of the financial statements. 
2  The items that are excluded from headline results are the amortisation and impairment of intangible assets (including goodwill and acquired intangibles, but excluding software) acquired in business 

combinations; changes to deferred and contingent consideration and other acquisition related charges taken to the income statement; impairment of investment in associates; profit and loss on disposal of 
associates; revaluation of acquired investments and their related costs; and the income statement impact of put option accounting and share-based payment charges. 

3 Billings comprise the total of all gross amounts billed, or billable to clients in respect of commission-based, fee-based and any other income, whether acting as agent or principal. 
4 Revenue, comprises the total of all gross amounts billed, or billable to clients in respect of commission-based, fee-based and any other income where we act as principal and our share of income where we act 
as an agent. 
5 Net revenue is equal to revenue less project cost / direct cost. 

Headline results 
The Group’s “headline” measures are used by the Board to assess the underlying profitability of the Group. This is done by excluding all accounting 
charges related to acquired equity, put options and passive investments. These headline figures are alternative performance measures that the 
Board considers provide an appropriate basis to assess the results of each region and provide the basis on which the business is managed and 
monitored on a day-to-day basis. 

M&C Saatchi Plc  

9 

 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

Historical accounting issues and restatement of prior period financials 
Following last year’s audit and my appointment, we initiated an internal review of the Group’s financial and accounting systems and an assessment 
of the balance sheet, with particular focus on the Group’s UK companies which had undergone a difficult audit in 2018. The initial findings indicated 
that certain balance sheet items had been very materially misstated. The findings were immediately announced to the market and at the same time 
the Board initiated an independent accountant’s review to be conducted by PricewaterhouseCoopers LLP’s forensic group. 

The scope of this review comprised:  

i. 
ii. 

iii. 

Understanding how the issues identified through the Group’s internal review materialised; 
Undertaking a targeted, risk-based analytical review of the rest of the Group to assess whether these same issues may exist in other 
areas of the financial statements of the Group; and  
Making recommendations concerning the control environment to prevent similar issues from happening again. 

Following the completion of the independent accountant’s review in December 2019, the Company announced it had identified £11.6m of 
adjustments to headline profit before tax, the precise amount of the adjustment to be determined on completion of the audit of 2019. Following the 
conclusion of the audit of 2019, we can now confirm that the total adjustment to historical (2018 and prior years) headline profit before tax is 
£14.0m, the adjustment to statutory profit before tax is £28.1m (note 2(c) of the financial statements), with net assets reduced by £20.0m (note 
2(d) of the financial statements). Given the scale of the accounting issues identified last year, the Company’s new auditors, 
PricewaterhouseCoopers LLP, have conducted an extensive and detailed audit of 2019. Following the completion of the audit of 2019 and having 
now identified the material historical accounting errors, the Company is finally able to draw a line underneath these events and move forward with 
confidence. 

We faced a number of difficult challenges in finalising the 2019 financial statements, most of which are directly attributable to the historic 
accounting misstatements. The delay in publication of the 2019 financial statements is, in part, due to the difficulties we faced fully validating the 
2018 closing balance sheet. The combination of relatively poor accounting records coupled with the departure of senior finance personnel has 
made this exercise and the 2019 audit all the more difficult and time consuming. Based on all the available evidence and accounting records, the 
Group has now restated its 2018 income statement, opening balance sheet and closing balance sheet.  

The adjustments are split between the two following periods, resulting in the restatement or 2018 income statement:  

i. 
ii. 

Items which arose in 2018 and which, therefore, require the 2018 closing balance sheet to be adjusted; and 
Items which are considered to have occurred in the period or periods before 2018 and so require the 2018 opening balance sheet to be 
adjusted. 

10 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
Finance Director’s Review 

These are categorised in the table below:  

Trading  
Non-trading 
Non-current assets impairment 
Financial reporting 
Headline PBT impact 
Financial reporting 
Put options 
Goodwill 
Statutory PBT impact 
Tax 
PAT impact 

Pre-2018 
£000 
(1,799) 
(463) 
(2,441) 
(505) 
(5,208) 
(2,790) 
6,536 
(3,696) 
(5,158) 
475 
(4,683) 

During 2018 
£000 
(3,859) 
(1,179) 
(2,307) 
(1,483) 
(8,828) 
– 
(15,084) 
926 
(22,986) 
(952) 
(23,938) 

Total 
£000 
(5,658) 
(1,642) 
(4,748) 
(1,988) 
(14,036) 
(2,790) 
(8,548) 
(2,770) 
(28,144) 
(477) 
(28,621) 

The nature and description of these adjustments is described in note 2 of the financial statements. 

Effects of accounting standard changes 
From 1 January 2020, the Group adopted the latest accounting standard for leases, IFRS 16, which in essence aims to recognise the assets and 
liabilities of virtually all leases on the balance sheet.  The impact upon the financial statements of this new accounting standard is presented in 
notes 4 and 19 of the financial statements. Overall, this change in accounting policy has resulted in an increase in earnings of £0.6m. At the same 
time, it has a significant effect on the balance sheet, increasing non-current assets by £35.4m, net current assets by £2.8m and non-current 
liabilities by £43.6m.  

Net revenue and operating profit margin 
Group net revenue increased by 2.4%. Constant currency net revenue growth was 2.3%.  

Group statutory operating loss increased from £(3.3)m to £(11.0)m, largely as a result of £6.2m of exceptional items in 2019 (2018: Nil).  

Based on the Group statutory operating profit, the margin has decreased to (4.3)% (2018: (1.7)%). Group headline operating profit margin 
decreased to 8.0% (2018: 8.6%).  

M&C Saatchi Plc  

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

The key movements between statutory to headline results 

Statutory 

2019 

£’m 

Net revenue 

Operating (loss)/profit 

(Loss)/profit before taxation 

(Loss)/profit for the year 

(Loss)/earnings 

2018 restated 

£’m 

Net revenue 

Operating (loss)/profit 

(Loss)/profit before taxation 

(Loss)/profit for the year 

(Loss)/earnings 

After 
exceptiona
l items 

Exceptional 
items 

Before 
exceptional 
items 

Conditional 
share 
awards 

Dividends 
related to 
conditional 
shares 

Adjustments 
to put 
option 
liabilities 

Impairment 
charges 

Revaluations 

Amortisation of 
acquired 
intangibles 

256.4 

-11.0 

-8.6 

-11.8 

-11.8 

– 

6.2 

6.2 

5.2 

5.2 

Statutory 

256.4 

-4.8 

-2.4 

-6.6 

-6.6 

– 
10.6 

10.6 

10.6 

10.6 

– 
5.8 

5.8 

5.8 

1.1 

– 
– 

2.8 

2.8 

2.8 

– 
5.9 

11.1 

11.1 

11.1 

– 

0.6 

0.8 

0.7 

0.8 

– 

2.5 

2.6 

1.9 

1.6 

Sale 
24.9% of 
Walker 
Media 

– 

– 

-13.0 

-13.3 

-13.3 

After 
exceptional 
items 

Exceptional 
items 

Before 
exceptional 
items 

Conditional 
share 
awards 

Dividends 
related to 
conditional 
shares 

Adjustments 
to put 
option 
liabilities 

Impairment 
charges 

Revaluation 

Amortisation 
of acquired 
intangibles 

Capital 
gains tax 
on share 
issue 

250.3 

-3.3 

-5.4 

-13.0 

-13.1 

– 

– 

– 

– 

– 

250.3 

-3.3 

-5.4 

-13.0 

-13.1 

– 
17.2 

17.2 

16.8 

16.8 

– 
3.1 

3.1 

3.1 

0.3 

– 
– 

3.1 

3.1 

3.1 

– 
1.3 

1.9 

1.9 

1.9 

– 

-1.1 

-0.9 

-0.7 

-0.7 

– 

4.5 

4.5 

3.5 

2.5 

– 

– 

– 

0.5 

0.5 

Full reconciliation can be found in note 1 of the financial statements.  
Restatement of 2018 numbers can be found in note 2 of the financial statements.  
Regional split and constant currencies in note 5 of the financial statements. 

Conditional share awards, dividends related to conditional shares and adjustments to put option liabilities all relate to transactions with minority interests. Headline profit shows the minority interest share of 
profit, rather than these accounting effects. Capital gains tax on share issues relates to a sale of shares in 2018 to minorities that caused a capital gains tax charge in local books.  Impairment charges, 
amortisation of acquired intangibles, revaluation of investment and profit on the sale of 24.9% of Walker Media, all relate to the Group’s corporate investing activities, rather than the trading activities reflected in 
headline results. 

Headline 

Total 

256.4 

20.6 

18.3 

13.0 

8.1 

Headline 

Total 

250.3 

21.7 

23.5 

15.2 

11.3 

12 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

Exceptional costs, including restructuring 
The Group incurred substantial exceptional costs in 2019 of £6.2m before tax (2018: £nil). These comprised costs associated with restructuring the 
Group, including staff redundancy costs, and professional fees relating to the accounting misstatements identified in 2019. 

Redundancies took place globally, predominantly involving companies in the UK, Brazil, Malaysia and Los Angeles. Total restructuring costs were 
£4.2m. The restructuring of operations continued throughout 2020. 

Exceptional professional fees of £2.0m comprise the costs of the independent forensic accounting review of the Group carried out by 
PricewaterhouseCoopers LLP’s forensic group following the discovery of the accounting errors identified in 2019 and the legal advice taken by the 
Board on the disclosures required and legal consequences of the accounting errors and other costs associated with the accounting errors. 

Associates 
The Group made an after-tax profit from associates of £0.2m (2018: £2.8m). The material reduction in income from associates arose from the 
disposal of the investment in Walker Media which was sold in January 2019. It made no contribution to the 2019 profits (2018: £2.4m).   

The post-tax profit on the disposal of Walker Media was £13.3m and the net proceeds after costs were £23.3m. The difference represents the 
book cost of Walker Media, net of dividends received in the year. 

Financial income and expense 
The Group’s finance income and expenses includes bank interest, lease interest and fair value adjustments to minority shareholder put option 
liabilities (IFRS 9). 

Bank interest payable for the year was £1.3m (2018: £1.2m). Overall borrowings increased slightly in 2019 compared to the prior year.  A reduction 
in borrowings in the first half of the year due to the proceeds from the sale of Walker Media was offset by increased borrowings in the second half 
of the year, as cash was returned to shareholders through dividends. 

Interest on leases increased to £1.8m (2018: Nil) with the implementation of IFRS 16. 

Fair value of put option liabilities created a charge of £2.8m (2018: £3.1m).  The charge arose from an increase in future profitability estimates of 
our business unit, SS+K, offset by a reduction in the Company’s share price. Further details can be found in note 27 of the financial statements. 

M&C Saatchi Plc  

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

Tax 
Headline Tax 
The headline tax rate is a function of the Group’s tax charges globally. The headline tax rate has reduced from 35.4% in 2018 to 29.0% in 2019. The 
restated 2018 profits reflect disallowable cost and asset impairments, offset by a reduction in low tax UK profits after exceptional costs, and an 
increase in income from higher tax locations. 

Statutory Tax 
There continue to be large swings in the statutory tax rate caused by the significant level of accounting charges which are capital in nature. Such 
accounting charges relate to put options, contingent payments, goodwill impairments, and un-taxed disposals which are all capital items from a tax 
point of view. Furthermore, the £13.0m profit on the disposal (before tax) of the Group’s 24.9% shareholding in Walker Media received no tax 
charge (due to utilising exemptions under the UK substantial shareholding exemption (SSE)), which had the effect of reducing the statutory tax rate 
in 2019. 

The Group’s headline tax rate is different to the UK’s corporate tax rate: 

Headline profits at UK corporation tax rate 

Headline adjustments: 

Group tax rate mix 

Expenses not deductible for tax 

Other 

Headline tax and its tax rate 

12018 numbers have been restated. 

2019 
£m 
(3.5) 

(1.5) 

(0.4) 

0.1 

(5.3) 

2019 
% 
19.0% 

8.1% 

2.3% 

(0.4)% 

29.0% 

20181 
£m 
(4.5) 

(1.6) 

(2.3) 

0.1 

(8.3) 

2018 
% 
19.0% 

6.7% 

9.8% 

(0.1)% 

35.4% 

Non-controlling interests (minority interests) 
On a headline reporting basis, the share of profits from non-controlling interests increased to £4.9m (2018: £3.9m) as a result of an increase in the 
share of profits derived from subsidiaries with the highest minority shareholdings. 

However, for statutory reporting, certain costs that were charged to non-controlling interests in headline reporting are required (under IFRS 2) to 
be accounted for as staff costs, as the share option charge is accrued and subsidiary dividend is paid.  As part of the extensive audit review, along 
with a change to accounting practices for limited liability partnerships, most of the minorities’ share and rewards from local equity have been 
redefined as staff costs. The effect of this has been to decrease the non-controlling interest charge from £2.7m in 2018 to £0.1m after adjustment 
in 2018, with a contribution of £0.1m in 2019.  

14 

M&C Saatchi plc 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

Dividend 
During 2019, the Company paid £9.8m in dividends to its shareholders (2018: £8.4m). The Board is not proposing to pay a final dividend for the year 
ended 2019 (2018: 8.51p per share), leaving the total dividend for the year ended 2019 at 2.45p per share (2018: 10.96p). 

Cash flow and banking arrangements 

The table below outlines the movement in cash during the year.  

Total cash as at 31 December 2019 was £52.7m (2018: £38.3m). Cash net of bank borrowings as at 31 December 2019 was a net surplus of £16.6m 
compared to net deficit of £(2.5m) in 2018.  

M&C Saatchi Plc  

15 

 
 
 
 
 
 
 
 
Finance Director’s Review 

The Group’s net cash flow from operating activities was £33.6m. In February 2019, we received £23.3m from the sale of the Group’s remaining 
24.9% shareholding in Walker Media. Out of these proceeds, £8.9m was used to settle management options which as an exception were paid in 
cash that would otherwise have been settled through issuing shares in the Company. In addition, part of the proceeds were used to pay Company 
dividends of £9.8m. The Group’s improved cash collection procedures helped drive the improvement to working capital in 2019. 

The Group extended its revolving credit facility (RCF) with National Westminster Bank plc (NatWest) in April 2020. The RCF was reduced from 
£36.0m to £33.0m from 1 December 2020 and matures on 30 June 2021. As at 31 December 2019, the full amount of the RCF was drawn.  

In addition to the RCF, the Group has a £5m overdraft facility with NatWest, which remained un-utilised as at 31 December 2019.  

The primary purpose of both the RCF and the overdraft facility is to support the Group’s working capital requirements which are capable of 
significant movement within any given month and from one month to the next. 

In addition to the RCF and the overdraft facility, the Company recently received approval for £7m of funding through the UK Government's 
Coronavirus Large Business Interruption Loan Scheme (CLBILS). Given the current cash balance and existing headroom, securing this additional 
funding is an entirely precautionary measure aimed at ensuring the Company has sufficient cash balances to continue to operate under any 
plausible trading scenario. The additional headroom from the CLBILS facility is not expected to be drawn. 

As a prudent and precautionary measure, in August 2020, the Company amended its financial covenants under the RCF which provide for a relaxation 
of the financial covenants for the final quarter of 2020 to the maturity of the RCF thereby mitigating potential risks that could arise under an extremely 
severe scenario. The RCF does provide that where the auditors qualify the audited annual consolidated financial statements of the Company in a 
material way there is an event of default. However, the bank has confirmed that it has no intention of giving notice to the Company of an event of 
default nor taking any action as a result of such qualification and therefore the Company does not consider this to be a risk. 

The Group has made good progress in improving its cash management function. We appointed a Group Treasurer in January 2020 and are in the 
process of deploying a global cash management platform to enable global cash pooling with the aim of reducing net borrowings. 

Key balance sheet movements 
The identification of the historic accounting misstatements and the change in key judgements has resulted in a number of material changes to the 
way we account for certain key items and the way we now present the balance sheet compared to previous years. Key areas driving the change in 
presentation include how the Group accounts for subsidiary minority holdings, the Group’s accounting policy for revenue recognition and the 
implementation of the new leasing standard IFRS 16.  

16 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

Summary Balance sheet 
movements  
£m 

Non-current assets 

Current assets 

Current liabilities 

Net current assets 

2018 

95.4 

215.1 

-173.1 

42.0 

Accounting  
errors 

-6.2 

2018 
Restated 

1 Jan 19 IFRS16 
Adjustment 

89.2 

35.4 

0.4 

-16.4 

-16.0 

215.5 

-189.5 

26.0 

1.5 

1.3 

2.8 

Non-current liabilities 

-48.5 

2.2 

-46.3 

-43.6 

Bank loan 

– 

– 

-35.6 

-35.6 

35.6 

Other 
movements 

-2.6 

-28.9 

13.2 

-15.7 

2019 

122.0 

188.1 

-210.6 

-22.5 

4.4 

-49.9 

Net assets 

88.9 

-20.0 

68.9 

-5.4 

– 

-13.9 

49.6 

The accounting errors identified in the income statement total profit after tax £28.6m, but this reduces to £20.0m in the balance sheet with the 
difference a consequence of a change in the method of calculating put option adjustments (IFRS 2).  

Adoption of the new leasing standard, IFRS 16, changes the look of the balance sheet by increasing both non-current assets and liabilities. 

As at 31 December 2019, the RCF had a maturity date of 30 April 2020, requiring it to be classified as short term. The RCF has since been extended 
to 30 June 2021. 

The net asset reduction in other movements reflect the following outflows: the distribution of £(9.8)m to shareholders by way of a dividend, 
£(8.9)m of cash used to settle put option obligations, our loss net of £(11.8)m, and £(0.4)m of other items offset by £10.3m of share option 
charges, and our issue of £6.7m of equity to fulfil put option liability.  

Capital expenditure  
Total capital expenditure in 2019 (including software acquired) increased to £5.8m (2018: £5.6m). Capex includes £1.5m on computer equipment 
and £1.7m on software and film rights. The remaining £2.6m was incurred on leasehold improvements and furniture and fittings, most of which was 
incurred in the refurbishment of the Group’s London headquarters. 

M&C Saatchi Plc  

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

Share-based payments 
The Group’s business model is founded on entrepreneurialism. A key component of that has been ownership by senior management in the 
subsidiary companies they operate, through share-based incentive arrangements. Accounting for share-based payments is a complex area, with 
different accounting treatments applicable depending on the nature of the share scheme in place. To increase clarity in this area we have indicated 
the potential dilutive effect in note 26 of the financial statements, providing an estimate of the total number of shares issuable in each of the next 
five years through the various share-based payments schemes.  

This is summarised in the table below:  

Shares issued and % dilution at different share prices  

Shares total by year 

At 62p (-50%) 

At 124p (unadjusted) 

At 186p (+50%) 

Dilution of 31 December 
2019 shareholders 

At 62p (-50%) 

At 124p (unadjusted) 

At 186p (+50%) 

2020 

'000 

26,973 

15,349 

11,445 

2021 

'000 

5,580 

3,607 

2,949 

2022 

'000 

16,981 

9,870 

7,505 

2023 

'000 

6,319 

3,755 

2,973 

2024 

'000 

8,263 

4,405 

3,250 

2020 

2021 

2022 

2023 

2024 

29% 

16% 

12% 

6% 

4% 

3% 

18% 

11% 

8% 

7% 

4% 

3% 

9% 

5% 

3% 

This analysis has been calculated using budgets and valuations which were determined before the start of the Covid-19 pandemic. Current valuations may 
now be lower with the result that the number of shares to be issued and the dilutive impact may be lower than stated above.  

The Company has experienced a significant decline in its share price over the last 12 months, from a peak of 394p per share in March 2019. In many of the 
share schemes, the consideration is calculated at a fixed multiple of the relevant subsidiary company’s profits. The consideration is typically paid in shares 
of the Company, with the result that as the Company’s share price has fallen a greater number of shares are needed to be issued as consideration under 
the schemes. This has a very significant dilutive effect. 

A number of share schemes which will shortly fall due to be exercised are now being renegotiated with the intention of reducing the number of shares in the 
Company to be issued during 2020. The discussion with the share option holders is ongoing, but we anticipate that as a result of these negotiations, dilution 
will be significantly lower than the 29% referred to in the table above. 

18 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Finance Director’s Review 

Global accounting function, controls and systems  
The historical accounting issues identified in 2019 brought to light fundamental organisational and control weaknesses within the Group’s finance and 
accounting functions. The Group has historically operated a decentralised accounting function. It has become apparent, however, that the increased size 
and complexity of the Group now necessitates the Group’s accounting systems to be standardised and enhanced. Consequently, all Group companies are 
moving to a single financial accounting and project management platform, NetSuite, which is to be integrated with a new consolidation, business forecasting 
and budgeting platform, Adaptive Insights. We will also be deploying a global cash management and cash forecasting platform, Kyriba, providing real-time 
data and access to all bank accounts across the Group. We expect all three systems to be live across the largest entities in the Group by the end of the first 
quarter in 2021. 

There have been a number of changes in key personnel in the Group’s finance function during 2019 and continuing into 2020. We have appointed a Group 
Commercial Director, new Group Financial Controller, Group Treasurer and new UK Group Finance Director, to create a more integrated and orthodox 
Group finance organisation structure. During 2020, the Finance Director has introduced and is continuing to introduce a standard set of accounting policies 
to be applied Group-wide, formalising accounting treatments to be followed by all Group companies. The list of accounting policies will be reviewed annually, 
at a minimum, and expanded as required. 

As we implement the new systems, policies and personnel across the finance organisation, we are at the same time introducing changes to the financial 
controls which will be mandated and enforced across the Group. All senior management within the Group are aware of the changes and of their 
responsibility to operate within the framework of the new systems and processes. 

Conclusion 
The combination of the arrival of the new Finance Director and the magnitude of the accounting misstatements uncovered last year has been a catalyst for 
wide-ranging changes and improvements in the Group’s financial management. It has been a very challenging year for the Group, evidenced by the duration 
of the audit and the auditor’s opinion in the auditor’s report. Fundamental structural changes are required. The arrival (and departure) of senior finance 
personnel, the overhaul in the Group’s financial and accounting software platforms, the renewed focus on cash and cash management, the strict adoption of 
clear finance and accounting policies, the appointment of four new independent Non-Executive Directors and the appointment of PricewaterhouseCoopers 
LLP as the Company’s auditors will ensure the Company can move on from its historical accounting failures and can be confident that it has implemented 
and will continue to implement strong financial controls and financial management. 

M&C Saatchi Plc  

19 

 
 
 
 
 
 
Risk Review 

Risks and uncertainties 

The Board has overall responsibility for the Group’s risk management and system of internal controls, and for reviewing their effectiveness. It 
operates a policy of continuous identification and robust assessment of principal and emerging business risks. This includes identifying principal 
and other emerging risks, determining risk control strategies and considering how those risks may affect the achievement of business objectives, 
taking into account risk appetite.  

The principal risks are: 

Risk 

Mitigation 

Change In Risk 

Loss of clients 
Loss of clients and reductions in expected revenue from 
clients. Given the size of the Group, we expect to lose 
some clients over time. Our aim is always to minimise 
these losses. We lose clients for a number of reasons, 
including: negative global or local economic conditions 
directly impacting clients’ businesses; clients running out 
of funding after they have commissioned with us; clients 
redirecting their marketing and other budgeted 
expenditure elsewhere.  

We continue to develop our offerings to reflect clients’ changing marketing 
requirements and actively seek cross selling opportunities with those clients. In 
particular, we are conducting a client-focused strategic review to enable us to 
deliver what our clients need in the future. Providing we get our offerings right, 
we will continue to convert new clients on the basis of our creative excellence, 
our strategic wisdom, the commitment and brilliance of our staff and our diverse 
portfolio of services. 

No change pre Covid-19: There was a 
continuous change in client needs.  

Increased post Covid-19:  The sudden 
economic impact of the Covid-19 
pandemic has meant some of our clients 
have either delayed, reduced or pulled 
their marketing spend. The Covid-19 
pandemic has also increased the pace of 
change in service delivery and clients’ 
needs. 

20 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Risk Review 

Staff 
Our staff are critical to our future, which can be 
categorised as below: 

Loss of staff - Staff remain our greatest asset and 
losing them is one of our principal risks.  

Balance between staff and shareholders - The risk 
exists that our business model, of shared ownership and 
share option plans has not, in some cases, balanced the 
reward to local employee shareholders with the benefit 
to the Group, resulting in a significant dilution of the 
Group’s equity at the expense of the Company’s 
shareholders. 

Staff skills and welfare - Highly skilled employees are 
vital to our success in building and maintaining client 
relationships and winning new work. Without the 
continuous development of our staff they will become 
demotivated, and our clients’ service offering will not 
develop with clients’ needs. 

System access and security 
As our product range expands and becomes more data 
and technology dependent, so too does the risk of 
cyber-attacks. 

Our business model of shared ownership and share option plans, shared 
objectives and shared ambitions, empowers, motivates and rewards managers 
of each of our subsidiary businesses, gives them autonomy to develop the 
Group’s offering, and in turn drives them to nurture local staff working and thus 
create business continuity, and reduce the risk of losing future stars. 

As set out in the Directors’ Remuneration Report and Governance Report, a full 
review of such plans and the model going forward is taking place. 

Best practices from each office are shared, via our intranet, bi-annual 
worldwide meetings and on an ad hoc basis through local and global working 
groups. Local businesses focus on their staff development to create the leaders 
of tomorrow.  
The Covid-19 pandemic has enhanced inter-office sharing, as the need to social-
distance our staff has broken the natural barriers between our offices, and in 
some cases staff and management. At the same time, it has refocused our 
efforts and increased the availability to our staff of programmes focused on 
their mental wellbeing, and work-life balance.  

Increased 

The decline in our share price, caused by 
our accounting errors and 
misstatements, as well as the post-year 
end effects of the Covid-19 pandemic has 
exacerbated the dilutive effect of some 
of our option plans. In many cases, the 
reduction in share price has also reduced 
the motivational value of such incentives. 

Following the fall in the Company’s share 
price, there is an increased dilutive 
impact on the Company’s shareholders.  
This risk will be managed in the future by 
the Company not putting in place any new 
plans without the approval of the Board 
and by renegotiating existing plans.  

Social isolation caused by the Covid-19 
pandemic, and lack of peer monitoring 
may affect the mental wellbeing of our 
staff. However, we have mitigated this 
risk by offering additional training and 
hosting virtual socials. 

The Group continues to monitor, update and globalise computer systems, uses 
training programmes to improve data protection and seeks to employ staff with 
relevant expertise. So that our security is regularly audited, critical areas of our 
technology infrastructure come under the ISO27001 regime, and we strive to 
increase its coverage. Cyber risk is regularly discussed at Board meetings and 
we learn from the cyber events of others. 

No change 

Remote working required as a result of 
the Covid-19 pandemic has changed the 
nature of the risk, but not the mitigation 
nor increased the risk. 

M&C Saatchi Plc  

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Risk Review 

Internal controls 
The risk that our multiple accounting platforms, lack of 
common financial control policies, reliance on manual 
processes, the ability for controls to be overridden 
without knowledge or review by others, and cultural and 
historical habits do not reflect the Board’s direction. 

Central control 
Due to the large number of businesses in the Group and 
the relatively decentralised management of those 
businesses and complexity of the Group structure, the 
risk exists that significant business decisions that should 
be decided and/or approved centrally are made locally 
without central oversight. 

Reputation risk 
Our name has brand value and recognition and helps 
our pitch and win clients. As our name is well known, our 
actions are subject to public scrutiny, despite our 
relatively small size. Many of the risks identified in this 
risk review section may damage our brand and 
reputation. 

Funding 
The Company could experience a breach of its financial 
covenants under its revolving credit facility agreement 
with National Westminster Bank plc leading to cash 
restrictions, loss of shareholder confidence and less 
favourable terms when refinancing in the future. 

As set out in the Audit Committee Report and Governance Review, we are 
reorganising the Group’s finance function, creating standard Group accounting 
policies and procedures, implementing a cloud-based accounting and forecasting 
system to be deployed across the Group, as well as performing a governance 
review, improving whistle-blowing systems and identifying any cultural changes 
needed. 

Increased: Accounting errors and 
misstatements have highlighted this as a 
key area of concern. 

As part of the strategy and governance review, the Group is reviewing those 
areas of the Group that may require greater central control, including finance, 
legal, HR and IT, as well as simplifying the Group’s structure and reinforcing and 
enhancing existing governance rules. 

Increased: Accounting errors and 
misstatements have highlighted this as a 
key area of concern and resulted in an 
acceleration of the mitigating actions. 

We accept reputation risk management is at the heart of managing all the other 
risks set out here. We accept its importance and actively engage in due diligence 
and effective communications to manage this risk. 

Increased: The accounting errors 
identified have increased the scrutiny on 
the Group. 

We closely monitor and forward test to ensure compliance with the financial 
covenants in the facility agreement. We nurture the long-term relationships we 
have with our current bank and have strong relationships with other banks. We 
perform forward covenant testing on a monthly basis which applies sensitivity 
and stress modelling 

Increased: We have relaxed our 
financial covenants under our existing 
facility agreement to allow for any 
decrease in revenue. 

22 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Risk Review 

The Group also faces a number of other risks, including: 

Risk 

Mitigation 

Change In Risk 

Global footprint 
Risks arising from operating in certain geographic 
regions which potentially endanger our staff or restrict 
our ability to trade.  

We monitor our global footprint, insurances and travel plans, have invested in 
technology to allow us to work remotely from these regions, and continue to 
review and update our business contingency plans. Such investments in 
technology have been used to maintain our cohesion and client delivery despite 
the difficulties imposed by the social-distancing rules imposed as a result of the 
Covid-19 pandemic. 

No change pre Covid-19: This risk 
varied with each of the projects carried 
out.  
No change post Covid-19: This risk 
has reduced our travel and therefore this 
risk has decreased, although in some 
cases, it remains a local risk. 

Association risk 
The risk that suppliers, clients, or staff transgress our 
corporate and brand values, with resulting damage to 
our reputation and credibility. This can potentially 
impact our ability to win new client business, result in 
the departure of existing clients, hamper our ability to 
retain or hire talent or result in fines.  

Regulation and legal 
Regulatory and legal rule changes can affect our trading, 
ownership structures or interpretation of our financial 
data. This risk is illustrated by the changes to accounting 
standards (as set out in note 2 of the financial 
statements) and future impact of Brexit. We are 
exposed to multiple regulators in various countries, 
covering such things as trading in our shares, health and 
safety of our staff, data protection, advertising 
standards, accountancy and tax authorities. 

Economic 
Our clients’ spend varies with local economic situation. 

. 

We have policies and training programmes for staff to vet and monitor clients 
and suppliers at all levels and take any relevant action. We have advisors who 
help us, and in some cases insurance to allow us to access experts if a situation 
arises.  

No change: The accounting errors have 
damaged us, and increased scrutiny on 
us, but there is no change to the risk. 

We continuously monitor and plan for proposed and actual regulatory and 
legislative changes and interpretations. Where we can, we actively and positively 
engage with regulators. 

Increased: The undecided nature of the 
Brexit negotiations has affected some of 
our offices’ ability to pitch for clients. The 
accounting errors and misstatements 
have increased regulators’ scrutiny in the 
UK. 

We operate in a range of geographies, helping us to naturally ‘hedge’ against 
country specific risks and economic downturns, however, we remain exposed to 
a global recession. Our larger clients and the range of services we supply 
reduces such exposure, and in some offerings creates a counter cyclical effect.  

Increased: The Covid-19 pandemic 
created an economic shock that is 
causing a global recession leading to a 
reduction in client spend. 

M&C Saatchi Plc  

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Risk Review 

Financial 
Changes to exchange rates, interest rates and the 
Company’s share price can affect our profitability, cash 
flows and future liquidity 

. 

We monitor and model likely and actual changes. The global implementation of a 
cloud-based accounting and forecasting system will improve our decision making 
as well as enabling the better utilisation of locally held cash. We maintain close 
relationships in the banking sector and the wider capital markets to enable us to 
access future liquidity. 

Increased: Brexit, the Covid-19 
pandemic, and our accounting errors and 
misstatements have increased our 
volatility in markets and potentially the 
cost of capital and may impact our cash 
flows. 

Investment 
The risk that businesses that the Group acquires or 
invests in as start-ups fail to deliver their anticipated 
results. 

We monitor our businesses’ performance regularly and give them assistance 
where required. Where acquisitions or start-ups have not performed as well as 
expected, we act quickly in either fixing the problem, divesting or terminating the 
business.  

Litigation risk 
As a services business that continuously interacts with 
all its stakeholders and clients, there is a residual risk of 
litigation.  

The Group reviews and updates its quality control process, employs staff with 
knowledge and expertise and seeks legal advice where necessary. The Group, 
where it can, insures against this risk, and regularly engages with its insurer via 
its broker.  

Increased: The effects of accounting 
errors and misstatements, as well as the 
Covid-19 pandemic have reduced the 
Group’s ability to support 
underperforming offices, that may under 
improved market conditions have a long- 
term future.  Conversely these 
circumstances have also meant that 
there have been no acquisitions or 
investments made during the year. 

No change: The accounting errors, and 
the potential future consequences of 
regulatory investigation increases this 
risk. 
In other areas this risk has remained the 
same. 

24 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic Report 

Section 172 of the UK Companies Act 2006 
The governance report (including Section 172 of the UK Companies Act 2006 and compliance with the UK Corporate Governance Code 2018) explains our 
governance arrangements and how we engage with stakeholders and considered them during the year, further information can be found on page 29 and 
also can also be found at www.mcsaatchiplc.com/governance. 

Strategic Report 
The Chief Executive’s Review (page 3), Finance Director’s Review (page 9), Risk Review (page 20) and Busines Model (page 55) together form the 
Strategic Report. 

Strategic Report approval 
By order of the Board 

David Kershaw 
Chief Executive 
7 December 2020 

M&C Saatchi Plc  

25 

 
 
 
 
 
 
 
Governance Review 

At the Board meeting held on 18 September 2018, the Board formally adopted the principles of the UK Corporate Governance Code 2018 (the 
Code), with the agreement that we would not comply due to our size and history in those areas set out in the compliance table within this 
governance review. Previous to this, as a company listed on the AIM Market of the London Stock Exchange, the Quoted Companies Alliance had 
been the guiding code in respect of the Company’s corporate governance standards. 

Given the Company’s decentralised business model, the journey in adopting the principles of the Code has taken some time and the international 
spread of the business has provided some problems that are still in the process of being resolved. However, to reassure our stakeholders, the 
Board fully understands and believes that good corporate governance is an essential element in helping to build a successful business in a 
sustainable manner. The Board is reviewing the effectiveness of the Company’s governance framework and the Board is fully committed to 
achieving full compliance with the Code during 2020.  

The accounting errors and misstatements announced to the market in 2019 were discovered by our own staff after the departure of some key 
members of the finance team in early 2019.  As soon as the errors were discovered, the Company appointed PricewaterhouseCoopers LLP’s 
Forensic Services Group to conduct a full scope forensic investigation. The report ensuing from that investigation produced by 
PricewaterhouseCoopers LLP set out the steps that the Audit Committee and the newly appointed Finance Director needed to take to eradicate 
the control risk that led to those errors.  

Following the resignations of one Executive Director and three Non-Executive Directors, the remainder of the Board then initiated the process of 
recruiting new Non-Executive Directors who the Board would consider to be independent and who could assist with the changes required to 
corporate governance, serving the needs of all stakeholders and thereby allowing the business to grow. 

As mentioned in the Chief Executive’s Review (page 3) alongside the strategic review, the Group is reviewing its governance standards and 
remuneration policy, which will result in the evolution of the business model described in the Directors’ Report (page 55).   

We have set out the steps and measures below that, at the time of writing, have already been taken or are a work in progress with expected 
completion by the end of 2020, despite the difficulties in working patterns posed by the Covid-19 pandemic. The Board, of course, accepts and 
believes there is more to do.  

The new finance systems and policies introduced across the Group, as mentioned in the Finance Director’s Report on page 9, will allow the 
management and the Board to monitor the effectiveness of internal controls, risk management policies and ensure compliance with statutory and 
regulatory obligations across the Group. 

Further we have set out how we have applied the principles of the Code with additional detail found in the Directors’ Report, and elsewhere in the 
Annual Report and Accounts. 

1) Board Leadership and Company Purpose 

The Code provides that a Board should establish a company’s purpose and values as well as its strategy and that its directors should lead by 
example and promote the desired culture. 

26 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
Governance Review 

The Company is a diversified group of specialist marketing companies with 141 subsidiaries in 29 international markets.  It is a creative business 
with a purpose, that develops ideas and creates solutions that change fortunes of its clients. The culture is highly entrepreneurial and 
decentralised, with local ownership being highly valued.  The Company’s principles are “Simplicity of Thought, Diversity of Thought and Ownership” 
set against its values of “Respect, Responsibility and Freedom”.   

Given the difficulties of 2019, and the subsequent Covid-19 pandemic in 2020, the Board has commissioned several work groups to review the 
Company’s purpose and values led by our senior management and entrepreneurs to more closely define and refresh our purpose, values and 
strategy. There have been regular presentations and updates to the Board and we will present this work at a capital markets day in January 2021.  
This will serve to: 

•  Connect purpose and strategy to culture. 
•  Align values and incentives. 
•  Assess, measure and report on the Company’s culture and how it benefits all stakeholders. 

The general direction of travel will result in a much simplified Group structure and enhanced governance, where there will still be the 
entrepreneurial approach to commercial creativity for our clients around the world, but this will be set in a framework of stronger and more 
prescriptive central control in terms of finance, legal, HR and IT functions. The alignment of values is expected and designed to result in greater 
cross-business collaboration and revenue synergy.   

2) Division of Responsibilities, 3) Board Composition, Succession and Evaluation and 4) Nomination Committee 

The Code requires the Board and its committees to have an appropriate balance of skills, experience, independence and knowledge of the 
company, to enable them to discharge their duties and responsibilities effectively and in line with the corporate strategy.   

The Executive Chairman of the Company is Jeremy Sinclair, who has been Chairman since the Company listed on the AIM Market of the London 
Stock Exchange plc in 2004.  To strengthen governance, Gareth Davis joined the Board on 3 February 2020 as the Non-Executive Deputy Chairman, 
with the responsibility of conducting a governance review.  It is the intention of the Board that Gareth will be appointed as Non-Executive Chairman, 
replacing Jeremy, following the close of the Company’s annual general meeting to be held in 2020, and the Board considers that Gareth will be 
independent upon his appointment. 

Provision 11 of the Code states that at least half of the Board excluding the chairman, should be non-executive directors who the Board considers 
to be independent.  During the year, up to 10 December 2019, when one Executive Director and three Non-Executive Directors resigned, the Board 
consisted of the Chairman, four Executive Directors and three Non-Executive Directors who the Board considered to be independent.  Until their 
resignations, the diversity of skills and experience which the Directors brought to the Board was felt to be more valuable at that stage of the 
business’s development than having Non-Executive Directors who the Board considered to be independent comprising at least half of the Board. 
However, in rebuilding the Board following the resignations, the Company has fulfilled the provisions of the Code with the Board now comprising 
three Executive Directors and four Non-Executive Directors who the Board considers independent. When the Executive Chairman, Jeremy Sinclair, 
leaves the Board, the Non-Executive Directors will be in the majority on the Board. It is the intention of the Board to appoint an additional Non-
Executive Director, who will also be considered independent with a skill set that the Board believes will enhance the composition of the Board and 
the need of the reviews it is presently conducting. 

M&C Saatchi Plc  

27 

 
 
 
 
 
 
 
 
 
Governance Review 

The Non-Executive Directors now comprise: Gareth Davis, Deputy Chairman; Lisa Gordon, Senior Independent Non-Executive Director; Colin 
Jones, Chair of the Audit Committee and Louise Jackson, Chair of the Remuneration Committee. Each of these Non-Executive Directors are 
considered by the Board to be independent, none of whom have any connection or previous relationship with the Company having not been 
employees or shareholders or had material business relationships with the Company amongst other things. Each Director has the necessary time, 
skills and resources to discharge their Board responsibilities.   

The Board engaged Inzito Partnership Limited (Inzito), an external search consultancy practice, to find the new Non-Executive Directors. The Board 
informed Inzito of the skills and experience required for each of the positions and instructed them to put forward a range of candidates with a 
focus on skill set and diversity. Inzito led an extensive search process, with a number of very high quality candidates shortlisted and then 
interviewed by the Board, resulting in the various appointments. 

All Directors have access to the advice and services of the Company Secretary and are able to gain access to external independent professional 
advice at the Company’s expense should they wish to do so in the furtherance of their duties. 

It is the intention of the Board to conduct a formal and vigorous evaluation of the performance of the Board and its committees. In 2021, it is the 
Board’s intention to commission an external Board evaluation exercise conducted by a leading board evaluation expert. The 2019 evaluation did 
not happen due to the resignation of half of the previous Board at the end of 2019.  

The Nomination Committee did not meet between January and December 2019.  Following the resignation of half of the previous Board on 10 
December 2019, the Nomination Committee was reconstituted and consisted of all members of the Board of the Company at the time. The 
Nomination Committee then consisted of the Chairman, the Chief Executive and all of the Non-Executive Directors. From May 2020, the Nomination 
Committee has been chaired by the Deputy Independent Non-Executive Chairman and it is responsible for all executive and non-executive 
appointments and has oversight of the executive committee that reports to the Chief Executive. The Nomination Committee has used and continues 
to use independent search consultancies for all of its appointments. 

5) Audit, Risk and Internal Control 

During 2019 (until his resignation on 10 December 2019) the Audit Committee Chair was Sir Michael Peat, who had recent and relevant financial 
experience as required by the Code.   

As of 3 February 2020, Colin Jones was appointed as Audit Committee Chair – see his biography on page 39. With Colin’s appointment, the Board 
was further strengthened with financial and accounting acumen. As a result, the Board considers that he has recent and relevant financial 
experience as required by the Code.   

The report of the Audit Committee describing the issues considered in the year under review, as well as how the new Audit Committee has 
educated itself on the issues, is on page 40. 

To improve internal controls and financial risk management we are reorganising the Group’s finance function, creating standard Group accounting 
policies and procedures, implementing a cloud-based accounting and forecasting system to be deployed across the Group, as well as performing a 
governance review, improving whistle-blowing systems and identifying any cultural changes needed.  

28 

M&C Saatchi plc 

 
 
 
 
  
 
 
 
 
 
 
 
Governance Review 

6) Remuneration 
On 26 March 2019, Lorna Tilbian was appointed Chair of the Remuneration Committee, a role she held until her resignation on 10 December 2019.  
In May 2020, Louise Jackson was appointed Chair of the Remuneration Committee – see her biography on page 39.  The newly constituted 
Remuneration Committee is made up entirely of Non-Executives Directors with executives invited to attend as appropriate. 

The Remuneration Committee has recently engaged the services of a leading independent external remuneration advisor to assist in a 
comprehensive review of current remuneration practices and to ensure that remuneration, strategy and culture are fully aligned.   

The Directors’ Remuneration Report which describes the work of the Remuneration Committee and describes the Company’s remuneration policy 
is on page 50.   

Engagement with shareholders 
The Directors value the views of the Company’s shareholders and recognise their interests in the Group’s strategy and performance, Board 
membership and quality of management.  They hold regular meetings with and give presentations to the Company’s institutional shareholders, 
discussing the Group’s results and objectives. These meetings are attended by the Chief Executive and the Finance Director.  Feedback from these 
meetings is shared with the wider Board and the executive committee and taken account of in those committee’s decision making.  It is also the 
intention that when appointed, the new Non-Executive Chairman will make himself available to major shareholders to discuss issues of governance 
and strategy.   

The Company has recently retained an investor relations advisory practice to facilitate clear and productive exchanges with its shareholders.   

The Company’s annual general meeting is used to communicate with all investors and they are encouraged to participate in such meeting.  The 
Chairman and other members of the Board attend the annual general meeting and are available to answer any questions. Unfortunately, due to 
social distancing requirements, as a result of the Covid-19 pandemic, shareholders will not be able to attend the annual general meeting to be held 
in 2020.  

Engagement with employees 
The Group is currently organised on a very decentralised basis. However, within the Group there are various committees (diversity committee, 
family committee and working groups) which operate as platforms for workforce engagement and help to reinforce our culture and have an impact 
on our strategic direction.  Our employees are key stakeholders and a strategic asset to our business and it is the intention of the Board that, going 
forward, one of the Non-Executive Directors will become the representative of the employees on the Board and will be charged with ensuring 
active and regular engagement and understanding of employees’ concerns. 

Gender balance 
It has been the intention of the Board to fulfil the recommendations set out in Lord Davies’ report of having at least 33% female representation on 
the Board by 2020. As at the date of the Annual Report and Accounts, 25% of the Board is female and the Board recognises that this is an area for 
improvement. All future appointments and re-appointments shall be taken with due regard to the benefits of diversity and the needs of the Board.   

M&C Saatchi Plc  

29 

 
 
 
 
 
 
 
 
 
 
Governance Review 

Diversity and employees 
The Board is committed to promoting diversity.  The Board has a diversity of relevant skill sets with varied and balanced experience, knowledge 
and skills that are highly relevant to the Company’s needs and challenges.  The Company is committed to a merit based system for both its Board 
composition as well as talent recruitment for the Group within a diverse and inclusive culture which seeks outward multiple perspectives and views 
and is free of conscious or unconscious bias and discrimination.  

The diversity and inclusivity of our entire team are important for us to bring out the best in our business and understand and reflect the needs of 
our clients and other key stakeholders. We are fully committed to respect and deliver fair treatment for everyone whatever their background, 
race, ethnicity, gender or other protected characteristics (as defined within the Equality Act 2010) and deliver opportunity and development for all 
of our clients, team members and stakeholders. 

The Group’s equal opportunities policy is not to discriminate on any grounds other than someone’s ability to work effectively. To deliver this we 
continually review our application process, make reasonable adjustments to working arrangements and to the physical aspects of the workplaces, 
as well as offering any necessary training. 

The Company has recently developed a new diversity and inclusion strategy incorporating the above aims and commitments with a view to rolling it 
out Group wide. 

Under the strategy, the key aims for diversity and inclusion are: 

• 
• 
• 
• 
• 

• 

To ensure our business is representative of the countries in which we operate. 
To champion representation of under-represented groups at Board and management level (as well as throughout the business). 
To ensure all our people are treated with equity and respect. 
To support all our staff (particularly those from under-represented groups) and to prevent anyone feeling isolated or excluded. 
To connect to and support the communities and networks around us, working with businesses and suppliers led by under-represented 
groups. 
To be transparent about what we need to do and hold ourselves accountable for change. 

Our commitment is to: 

Increase the diversity in our workforce particularly at senior level. 

• 
•  Challenge our culture, insisting on inclusivity and more equitable leadership identifying and tackling unconscious bias. 
•  Create an inclusive workspace which includes a safe space for all employees to feel comfortable and valued. 
•  Open our doors to other cultures and use our power and influence for good. 

Diversity of thought is important to the Group and its clients. The Group is working globally and locally to improve its future talent pool and to 
enhance our ability to attract and nurture the best talent regardless of background, ethnicity or any disabilities. We recognise there is a lot to be 
done; however, we are committed to take action to ensure we are a fair and equitable organisation, representative of the global societies in which 
we operate by prioritising our commitment to create a more diverse and inclusive workplace and to be intentional in our actions.  From the lived 
experience of our employees, to the commitments we make to discriminated communities as well as the influence we have on culture through our 

30 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
Governance Review 

communications, we must serve as leaders, allies and advocates, driving change through our actions and not just words.  Where possible, we 
actively support events in our community that celebrate diversity and inclusion. 

The Group recognises that its principal asset is its employees and their commitment to the Group’s service, standards and customers. Decisions 
are made wherever possible in consultation with local management, with succession planning performed on a regular basis at all levels. 
Communication with employees varies according to need and local business size. 

Attendance at Board and committee meetings during the year 
Eleven scheduled meetings of the Board were held during the year ended 31 December 2019. The Nomination Committee met on an unscheduled 
basis to deal with the matters at hand, in particular, the appointment of the new Non-Executive Directors. The Remuneration Committee met twice. 
The attendance record of the Directors at the meetings of the Board and of the Board’s committees is shown in the table below. 

Board Meetings 

Audit 
Committee 
meetings 

Remuneration 
Committee 
meetings 

Nominations 
Committee 
meetings 

Chairman 

Jeremy Sinclair 

Executive Directors 

David Kershaw 

Maurice Saatchi*** 

Bill Muirhead 

Mickey Kalifa 

Jamie Hewitt** 

Non-Executive Directors 

Michael Peat*** 

Michael Dobbs*** 

Lorna Tilbian* & *** 

11/11 

11/11 

10/11 

11/11 

11/11 

2/2 

11/11 

11/11 

11/11 

– 

– 

– 

– 

6/6 

3/3 

6/6 

6/6 

6/6 

– 

1/2 

– 

– 

1/2 

– 

2/2 

2/2 

2/2 

as needed 

as needed 

– 

as needed 

as needed 

– 

– 

– 

– 

*   Senior Independent Non-Executive Director (On his appointment on 3 February 2020, Gareth Davis became the Senior Independent Non-Executive Director, subsequently Lisa 
Gordon on her appointment on 17 March 2020 became the Senior Independent Non-Executive Director). 
**  Left Board on 29 March 2019. 
*** Left Board on 10 December 2019. 
The Non-Executive Directors are the members of the Audit Committee and the Remuneration Committee, with the Chief Executive and the Finance Director attending as needed. 

M&C Saatchi Plc  

31 

 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
Governance Review 

Compliance with the UK Corporate Governance Code 2018 (the Code) 

The table below sets out those areas of the Code that the Company has not complied with during the relevant period. Items marked with an X 
demonstrate non-compliance with the Code. This table is reflective of the resignation of all of the Non-Executive Directors on 10 December 2019, 
the appointment of two new Non-Executive Directors on 3 February 2020, and the appointment of two further Non-Executive Directors on 17 March 
2020. On 6 May 2020, the Company’s Renumeration Committee and its Nominations Committee were reconstituted with the Non-Executive 
Directors. Following the annual general meeting to be held in 2020, the Chairman will be a Non-Executive Director and the Non-Executive Directors 
will form a majority on the Board. 

Provision of the Code 

5) Engagement with workforce 
using one of the prescribed 
methods. 

9) The Chairman should be 
independent on appointment. 

1 Jan 
2019 – 10 
December 
2019 

X 

X 

10 
December 
2019 – 3 
February 
2020 
X 

X 

Departure from the Code 

Future Compliance with the Code 

The Company did not have a director appointed from the 
workforce, a formal workforce advisory panel nor a 
designated non-executive director.  There was no formal 
mechanism for engagement with the workforce save for 
non-formal engagement. 

The intention is that one of the Non-Executive Directors 
will represent the employees on the Board. 

The Company will comply with the Code by 2021. 

The  Company  departs  from  this  provision,  the  Chairman 
being  an  Executive  Director  and, 
therefore,  not 
independent. Upon the Company’s listing to the AIM market 
of the London Stock Exchange, the Chairman was appointed 
for  an  indefinite  term  subject  to  re-election.  The  Board 
considered the depth of knowledge that the Chairman brings 
to  the  Board  to  be  of  significant  value  for  a  creative 
business. 

Gareth Davis is a Non-Executive Director and will replace 
Jeremy Sinclair as Chairman. He will be independent 
upon his appointment.  

From Gareth Davis’ appointment at the annual general 
meeting in 2020, the Company will comply with the Code. 

11) At least half the Board, 
excluding the Chairman, should be 
Non-Executive Directors whom the 
Board considers to be independent. 

X 

X 

The Company departed from this provision as during the 
year the Board comprised the Chairman, four Executive 
Directors and three independent Non-Executive Directors. 

Upon Jeremy Sinclair’s departure and excluding the 
Chairman, the Board will have an equal number of Non-
Executive Directors who the Board considers to be 
independent. 

12) Senior Non-Executive Director 
to be appointed who acts as an 
intermediary for other Board 
members and annually appraises 
the Chairman’s performance. 

√ 

X 

The Board believed that the diversity of skills and 
experience which the Executive Directors brought to the 
Board was more valuable to the business’s development 
than having Non-Executive Directors comprising at least 
half the Board. 

During the period 10 December 2019 to 3 February 2020, 
there was no Senior Non-Executive Director of the 
Company. 

Following the annual general meeting in 2020, the 
Company will comply with the Code. 

Gareth Davis became the Senior Independent Non-
Executive Director on 3 February 2020 and subsequently 
Lisa Gordon on her appointment on 17 March 2020 
became the Senior Independent Non-Executive Director. 

The Company now complies with the Code. 

32 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance Review 

Provision of the Code 

1 Jan 
2019 – 10 
December 
2019 

17) Nomination committee 
appointed, with the majority of 
members being independent Non-
Executive Directors. 

18) All Board members subject to 
annual re-election. 

X 

X 

19) Maximum tenure of Chairman is 
nine years. 

X 

21) Formal rigorous annual 
evaluation of Board performance. 

X 

10 
December 
2019 – 3 
February 
2020 
X 

X 

X 

X 

Departure from the Code 

Future Compliance with the Code 

The previous Nomination Committee was created on an ad 
hoc basis and was not formerly constituted and did not 
have a majority of independent Non-Executive Directors. 

From 6 May 2020, the Nomination Committee was 
properly constituted as required under the Code. 

The Company now complies with the Code. 

The Company departed from the Code as the Board 
members were elected on a three year rotation.  

The Company departs from the Code under this provision. 
Upon the Company’s listing to the AIM market of the London 
Stock  Exchange,  the  Chairman  was  appointed  for  an 
indefinite term subject to re-election. The Board considered 
the  depth  of  knowledge  that  the  Chairman  brings  to  the 
Board to be of significant value for a creative business. 

No Board review occurred during the year due to the 
departure of half of the previous Board. 

22) Results of annual evaluation of 
Board performance should be 
acted on. 

X 

X 

No Board review occurred during the year due to the 
departure of half of the previous Board. 

Following the resignation of all the Non-Executive Directors 
in December 2019, the Board concluded that a review of 
the Board would not be a worthwhile exercise until such 
time as new Directors were appointed. 

X 

X 

The Board did not consider this provision in the formation 
of the previous Remuneration Committee. 

X 

X 

The Company’s old share schemes do not comply with the 
Code. 

32) Remuneration committee 
should be properly formed with a 
Chairman who, prior to 
appointment, has served on a 
remuneration committee for at 
least 12 months. 

36) Share schemes should give 
awards on a phased basis and have 
a holding period of five years or 
more.  

M&C Saatchi Plc  

As from the annual general meeting to be held in 2021, 
each of the Directors will stand for annual re-election. 
The Company’s articles of association will be amended to 
allow for annual re-elections of the Directors. 

As from the annual general meeting to be held in 2021, 
the Company will comply with the Code. 

The Company will comply with this provision following the 
appointment of Gareth Davis as Chairman. 

From Gareth Davis’ appointment at the annual general 
meeting in 2020, the Company will comply with the Code. 

A formal and vigorous evaluation of the effectiveness of 
the Board and its committees will be conducted within 
the next year. 

By the annual general meeting to be held in 2021, the 
Company will comply with the Code. 

A formal and vigorous evaluation of the effectiveness of 
the Board and its committees will be conducted within 
the next year and the results will be given due 
consideration and acted upon. 

By the annual general meeting to be held in 2021, the 
Company will comply with the Code. 

As of 6 May 2020, the Renumeration Committee was 
properly constituted as required under the Code and 
chaired by an individual with the requisite skill and who, 
prior to appointment, had served on a remuneration 
committee for at least 12 months. 

The Company now complies with the Code. 

Future schemes will comply with the Code. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Governance Review 

Provision of the Code 

1 Jan 
2019 – 10 
December 
2019 

40) and 41) Remuneration policy 
and disclosures aligned with the 
Code 

X 

10 
December 
2019 – 3 
February 
2020 
X 

Departure from the Code 

Future Compliance with the Code 

The Company intends to formulate a new remuneration 
policy for the remuneration of the Executive Directors 
which will reflect the Code. The policies and practices 
indicated in Provision 40 of the Code (which underpins the 
disclosures recommended in Provision 41) were not 
previously formally considered  

The revised policy will be put to shareholders for 
approval at the annual general meeting to be held in 
2021, which will allow more full disclosure in next year’s 
annual report. 

Section 172 of the UK Companies Act 2006 
In accordance with the Code which incorporates section 172 of the UK Companies Act 2006, and as a matter of good governance, in our decision 
making, the Board considers the interests of the Group’s employees and other stakeholders and understands the importance of taking into 
account their views. We regularly engage with our employees and shareholders.  The Board is accountable to the Company’s shareholders. It is 
important for the Board to appreciate the aspirations of the shareholders and equally that the shareholders understand how the actions of the 
Board and the short-term financial performance of the Company relate to the achievement of the Company’s longer term goals. The Board reports 
to the shareholders on its stewardship of the Company through the publication of interim and final results each year. Press releases are issued 
throughout the year and the Company maintains a website (mcsaatchiplc.com) on which press releases and the Annual Report and Accounts are 
available to view.  Additionally, this Annual Report and Accounts contains extensive information about the Company’s activities.  The annual general 
meeting provides an opportunity for communication with all shareholders and the Board encourages shareholders to attend and welcomes their 
participation. Directors attend the annual general meeting and are available to answer questions.  

Our key creditor is National Westminster Bank plc with whom we actively engage. Our client needs are at the heart of all our decisions, and they 
are the centrepiece of our strategic review and commitment to good governance. A large proportion of our work for clients is helping them with 
their impact of their operations on community and environment; this creates a drive in our own decision making and ways of working in these 
areas. With regulators, where there is a direct engagement, we aim to work with them in a positive and helpful manner, often allowing our staff to 
sit on their committees.  

Our business model creates a flat, delegated organisation structure that allows its core concept of shared ownership, shared objectives and 
shared ambitions and enables engagement with stakeholders across the entire Group. The delegated structure has meant that most operational 
decisions are taken by local management at a local subsidiary level, rather than centrally from head office and has enabled the business to get 
closer and have greater engagement with its stakeholders. Whilst this delegated structure has the benefit of enabling the business to be more 
closely engaged with stakeholders, it results in reduced control and oversight from the Group. As part of the ongoing strategic review, we will be 
examining the balance between local stakeholder management and Group stakeholder management, with the objective of improving controls, 
becoming more efficient and reducing risk. The strategic review will take account of all stakeholders in accordance with section 172 of the UK 
Companies Act 2006.   

34 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
Governance Review 

It is noted that in making decisions the Board takes account of, amongst other matters, the: 

Likely consequence of any decisions in the long term; 
Interests of the Company’s employees; 

 
 
  Ability of the Company to attract, grow and retain a diverse and inclusive talent pool; 
  Need to foster the Company’s business relationships with suppliers, customers and others; 
 
  Company’s reputation for high standards of business conduct; and 
  Need to act fairly as between members of the Company. 

Impact of the Company’s operations on the community and environment; 

By Order of the Board 

Andy Blackstone 
Company Secretary 
7 December 2020 

M&C Saatchi Plc  

35 

 
 
 
The Board 

JEREMY SINCLAIR 

Chairman 

Jeremy Sinclair is a founding director of the Company. 
He  was  one  of  the  founders  of  Saatchi  &  Saatchi  in 
1970, became Chairman of the UK agency in 1982 and 
was  appointed  Chairman  of  Saatchi  and  Saatchi 
International  in  1986.  He  later  became  Executive 
Creative  Director  of  Saatchi  &  Saatchi  Advertising 
Worldwide and Chairman of Saatchi & Saatchi plc. 

DAVID KERSHAW 

Chief Executive and Executive Director 

David Kershaw is a founding director of the Company. 
He joined Saatchi & Saatchi in 1982 after obtaining an 
MBA at London Business School. He became Managing 
Director  in  1990  and  was  made  Chairman  and  Chief 
Executive of the UK agency in 1994. 

36 

M&C Saatchi plc 

 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Board 

BILL MUIRHEAD 

Executive Director 

Bill Muirhead is a founding director of the Company. In 
1971  he  was  one  of  the  first  account  handlers  at 
Saatchi & Saatchi. He became Group Account Director 
and was subsequently appointed Chairman of Saatchi 
& Saatchi Europe with additional responsibility for the 
London  agency.  In  February  1994,  he  moved  to  New 
York  as  Chief  Executive  and  President  of  Saatchi  & 
Saatchi Advertising Worldwide. 

MICKEY KALIFA 

Finance Director* and Executive 
Director 

Mickey  Kalifa  joined  the  Board  on  29  March  2019,  he 
was formerly Chief Financial Officer of Sportech PLC, 
where he worked from 2008 to 2017 and is currently 
Non-Executive Director of Zoo Digital Group PLC. He is 
a  chartered  accountant,  having  qualified  with 
PricewaterhouseCoopers  LLP  and  has  a  strong 
background  in  the  media,  technology  and  sports 
industry. Mickey has also held executive roles across a 
number  of  leading  organisations  in  the  UK  and  USA, 
including Liberty Global, Sky and Disney. 

*Mickey Kalifa was appointed as a Director on 29 March 2019. 

M&C Saatchi Plc  

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Board 

GARETH DAVIS  

Non-Executive Director** 
Gareth  Davis  joined  the  Board  on  3  February  2020. 
He has been Chairman of DS Smith Plc, a FTSE 100 
packaging  business,  since  2012,  having  joined  the 
company’s  board  in  2010.  Gareth  is  also  a  Non-
Executive Director of Gresham House Plc, the asset 
manager.  Previously,  Gareth  sat  on  the  board  of 
Ferguson  Plc,  the  FTSE  100  building  materials 
business, between 2003 and 2019, spending the last 
nine years as Chairman. He was Chairman of William 
Hill  Plc,  the  FTSE  250  betting  and  gaming  company, 
between 2010 and 2018. Gareth was Chief Executive 
of Imperial Tobacco Group Plc (now Imperial Brands 
plc),  between  1996  and  2010,  having  joined  the 
business in 1972. 

**Gareth Davis was appointed as a Director on 3 February 2020. 

LISA GORDON 

Non-Executive Director*** 
Lisa Gordon joined the Board on 17 March 2020. She 
has  almost  25  years’  board  experience,  in  both 
Executive and Non-Executive roles, with specialisms in 
TMT  and  finance.  She  is  currently  a  Non-Executive 
Director  of  Alpha  FX  Group  Plc,  a  listed  foreign 
exchange  specialist,  and  Magic  Light  Pictures,  a 
children’s film and television production company. She 
was  recently  appointed  as  Chairman  of  Cenkos 
Securities  Plc,  a  securities  firm  focused  on  growth 
companies.  Until  recently,  Lisa  was  Non-Executive 
Chairman  of  Albert  Technologies  Plc,  an  online 
advertising software business. She was also a founding 
Director  of  Local  World  Plc,  which  was  acquired  by 
Trinity  Mirror  in  2015.  Prior  to  this,  Lisa  was  Chief 
Operating  Officer  of  Yattendon  Group,  a  private 
conglomerate, 
years  and  Corporate 
Development  Director  at  the  media  group  Chrysalis 
Group  Plc  for  ten  years.  Previously,  Lisa  has  also 
served as a Non-Executive Director of Future Plc, the 
magazine group. 

for 

six 

38 

***Lisa Gordon was appointed as a Director on 17 March 2020. 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Board 

LOUISE JACKSON  

Non-Executive Director*** 

Louise Jackson joined the Board on 17 March 2020. She has 
significant  experience  of  consumer-facing  businesses, 
particularly in human resources, board advisory and change 
leadership.  She  is  currently  Group  Director  of  Talent  and 
Leadership  at  Selfridges  Group  Ltd,  the  global  luxury 
retailer,  where  she  also  sits  on  the  Remuneration  Board. 
Previously,  Louise  was  Human  Resource  Director  of  the 
Japanese  pharmaceutical  company,  Kyowa  Hakko  Kirin  Co 
Ltd and Senior Partner in Leadership and Talent Consulting 
at Korn Ferry International Ltd. Prior to this, Louise was Chief 
Executive and co-founder of change consultancy firm 7days 
Ltd  for  10  years.  Louise  has  held  a  number  of  Group  HRD 
roles and spent her early career at Coopers & Lybrand LLP 
and TUI Thomson Travel Group. 
***Louise Jackson was appointed as a Director on 17 March 2020. 

COLIN JONES 

Non-Executive Director** 

Colin Jones joined the Board on 3 February 2020. He 
is  currently  Non-Executive  Chairman  of  Centaur 
Media  Plc,  the  market  intelligence  company,  having 
joined  in  2018  as  a  Non-Executive  Director.  Colin  is 
also  a  Non-Executive  Director  of  The  City  Literary 
Institute, the adult education college. Colin previously 
spent  over  20  years  as  Finance  Director  of 
Euromoney Institutional Investor PLC, the FTSE 250-
listed media company, until he retired in 2018. Colin 
began  his  career  at  PricewaterhouseCoopers  LLP 
where he qualified as a chartered accountant. 

**Colin Jones was appointed as a Director on 3 February 2020. 

M&C Saatchi Plc  

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Audit Committee Report 

Overview 

This report covers the activities of the two Audit Committees which served the Board during the period covering the audit of the 2019 financial 
statements.  The former Audit Committee, which comprised the then three independent Non-Executive Directors, chaired by Sir Michael Peat, 
served until 10 December 2019 when all members of the committee resigned as directors of the Company.  The principal activities of the former 
Audit Committee were the oversight of the 2018 audit and the initial investigation into the accounting misstatements identified during 2019.   

A new Audit Committee was formed on 3 February 2020 when Gareth Davies and I were appointed to the Board as independent Non-Executive 
Directors. Lisa Gordon and Louise Jackson, who were appointed as independent Non-Executive Directors on 17 March 2020, joined the new Audit 
Committee on 6 May 2020. The Board asked me to chair the new Audit Committee on the basis of my recent and relevant financial experience. The 
principal activity of the new Audit Committee has been the oversight of the 2019 audit including the adjustments required to the 2018 financial 
statements as a result of the prior year accounting misstatements.      

The Audit Committee’s mandate is to provide effective governance over the appropriateness of the Group’s financial reporting and the 
performance of both the internal and external audit functions. The Audit Committee also oversees the Group’s internal control systems, business 
risks management and related compliance activities. Committee meetings are attended by the Finance Director and the Company Secretary, and by the 
external auditors, the internal auditors and key members of the Group’s UK based central finance team as required. The committee also meets with the 
external auditor and the internal auditor without the Executive Directors present.   

The key responsibilities of the Audit Committee are set out in the 2018 Board Responsibilities document published at: 
www.mcsaatchiplc.com/governance and reflect the requirements of the UK Corporate Governance Code 2018 (the Code).  

The Audit Committee works to a programme aligned to key events in the financial reporting cycle. Agendas also include key audit, accounting and 
reporting issues as well as standing items required by the Audit Committee’s terms of reference. 

Activities of the former Audit Committee 

The former Audit Committee met six times during 2019 and the principal matters considered in these meetings were: 

•  Completion of the 2018 audit 

The key considerations in preparing the 2018 financial statements are set out in the 2018 Audit Committee Report and included going concern; 
revenue recognition; put option accounting; ‘headline’ earnings; goodwill carrying value; acquisition accounting; and recommendations for 
improvements in the Group’s accounting systems and internal controls. Following completion of the 2018 audit, the committee also reviewed the 
effectiveness of the external audit and the need for the audit to be put out to tender. 

•  Audit tender 

Prior to the discovery of the accounting misstatements, the committee decided to hold an open tender for its audit services.  KPMG, as the 
incumbent auditor, was invited to participate in the tender, but declined and resigned as auditor in September 2019 on the grounds that it had 
been unable to agree a satisfactory commercial outcome for the additional audit work required to complete the 2018 audit.   

40 

M&C Saatchi plc 

 
 
 
 
 
 
  
  
 
 
 
 
Audit Committee Report 

As part of the audit tender process, each participating firm was given access to a data room and to management.  After considering the quality 
of the submissions from each participating firm and, in particular, the complexities and international spread of the Group, as well as the 
reasonableness of the proposed fees, the former Audit Committee unanimously agreed to recommend to the Board that 
PricewaterhouseCoopers LLP be appointed as the Group’s auditor for the 2019 financial statements.  PricewaterhouseCoopers LLP were duly 
appointed as auditors on 16 September 2019.   

•  Independent accounting review 

PricewaterhouseCoopers LLP’s Forensic Services Group completed their independent review in December 2019. The scope of the review and its 
findings are covered in the Finance Director’s Review on page 10. 

•  Changes agreed following the independent accounting review 

Led by the new Finance Director and overseen by the Audit Committee (with oversight of the Board), the Company is taking action to prevent the 
incidents that resulted in the accounting misstatements from re-occurring. These measures include: 

•  Reorganising the Group’s central finance function to include Group financial control, financial analysis, treasury, company secretarial and 

legal, and internal audit;  
Empowering the central finance function with more authority over local finance functions; 

• 
•  Creating standard accounting policies and procedures to be applied consistently across all companies in the Group; 
• 
• 

Introducing tighter control and greater focus on cash management; and 
Implementing a unified accounting and forecasting platform to be deployed across the Group, replacing the many different accounting 
systems currently in use across the Group. The platform is operational in the UK and is expected to be live in all major markets by the end 
of the first quarter of 2021. 

•  2019 audit planning 

Following the appointment of PricewaterhouseCoopers LLP as the Company’s auditor, the Audit Committee met with PricewaterhouseCoopers 
LLP and agreed the plan for the 2019 audit. 

•  UK Bribery Act 2010  

In view of the Group’s global footprint and the work undertaken for national governments, the Audit Committee paid particular attention to 
compliance with the UK Bribery Act 2010.  Further strengthening in this area has been implemented in 2019. 

•  Changes of accounting policy 

The implications of adopting IFRS16 Leases were considered and are addressed on page 47 of this report.  

M&C Saatchi Plc  

41 

 
 
 
 
 
 
 
 
 
 
 
Audit Committee Report 

Activities of the new Audit Committee 

I was appointed Audit Committee Chair on 3 February 2020. Since then, the newly constituted Audit Committee has held nine meetings to address: 

•  Significant accounting matters and judgements, including  prior year adjustments, going concern, revenue recognition, put option 
accounting assessment of goodwill, valuation of investments in associates and unlisted equity investments lease accounting, and 
alternative performance measures (see below); 
The progress of the 2019 audit and amendments to the audit plan; and  

• 
•  Approval and signing of the Annual Report and Accounts.   

These meetings were also attended by the Chief Executive, the Finance Director, the Company Secretary and PricewaterhouseCoopers LLP.  

Completion of 2019 audit 
The 2019 audit has been conducted against a background of significant accounting misstatements identified by management earlier in 2019 and has 
taken significantly longer than expected to complete.  This reflects a number of factors including: 

•  Additional audit work to verify the prior year misstatements and determine the period to which they relate; 
•  Challenges for the auditors with obtaining sufficient appropriate audit evidence for the restated 2019 opening balances because of an 
absence of, or poor, underlying documentation and an inability to obtain explanations from the former Finance Director and other 
members of the finance team who are no longer employed by the Group (which has led to a disclaimer of audit opinion on the profit and 
cash flows for the year and a qualified audit opinion on the comparability of the state of affairs with the 2018 year-end); 

•  Additional audit work around going concern as a result of the uncertainty over future forecasts created by the Covid-19 pandemic; 
•  Significant additional audit work on revenue recognition as a result of poor documentation and inconsistent application of the Group’s 

accounting policy under IFRS 15; 

•  A reassessment of the accounting treatment of the many share-based incentive schemes and deferred consideration arrangements in 

• 

operation across the Group, and poor documentation of these schemes; 
The need for the Board to address improvements in corporate governance and the disclosure of the many instances of non-compliance 
with the Code; 

•  Significant structural, control and reporting issues across the Group’s finance function, exacerbated by excessive decentralisation to, and 

autonomy of, local and overseas finance teams.  

All of these issues have been discussed at length with the auditors.  All of the issues are in the process of being addressed including significant 
investment in new people and systems.  Monitoring these improvements will continue to be a focus of the Audit Committee through the rest of 2020 
and into 2021.  

The most significant accounting issues and judgements considered by the new Audit Committee, and discussed with the external auditor, are set 
out below.   

42 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
Audit Committee Report 

Significant accounting issues and judgements 

Prior year adjustments 
Accounting misstatements relating to 2018 and prior years of £6.4m were first identified by management in August 2019 following an 
internal review by the new Finance Director.  At this point the Board decided to appoint PricewaterhouseCoopers LLP’s Forensic Services 
Group to undertake an independent review to determine, among other things, the full extent of these misstatements.  This review was 
completed in December 2019 and identified £11.6m of reductions in headline profit before tax for 2018 and prior years, with all numbers 
still subject to audit.  During the audit, a further £2.4m of adjustments to prior year headline profits were identified, bringing the total to 
£14.0m (of which £8.8m relates to 2018 and £5.2m to earlier periods).  The discovery of these accounting misstatements has provided a 
number of challenges for the Audit Committee and the external auditors, including: 

(i) 

(ii) 

(iii) 

(iv) 

The existence of material accounting misstatements increased the risk and scope of the audit, including the need to carry out 
additional audit testing in respect of 2018 and prior years.  The Audit Committee fully endorsed the additional audit work required 
in this area; 
Poor accounting records and changes in finance staff, particularly at a senior level, meant that in many cases it was difficult for 
management to provide sufficient audit evidence to support the prior year adjustments and identify the precise period to which 
the adjustments relate;  
The lack of standard accounting policies and decentralisation of finance responsibilities has meant that the discovery of a 
misstatement in one entity has required significant and time consuming additional work by management to determine whether the 
error was replicated in other parts of the business; 
The fact that IFRS 15 was only adopted at a group level in 2018, combined with the failure of local management to consider the 
key judgements of IFRS at a detailed level, and poor basic accounting practices in this area, created significant additional 
challenges to ensuring local accounts correctly reflected the application of IFRS 15 in both 2018 and 2019.   

While the Audit Committee is satisfied that management have now undertaken sufficient work to identify all prior period accounting 
misstatements, it was concluded that it was not in the interests of shareholders to incur the significant additional time and cost required to 
allocate the misstatements to the correct year and therefore achieve a clean audit opinion on the 2019 opening balance sheet.  As a result, 
the Board has accepted that the auditors must disclaim their opinion on the 2019 opening balance sheet, and therefore also disclaim their 
opinion on the profit and cash flows for 2019.  This in turn leads to a qualified opinion on the comparability of the 2019 closing balance 
sheet with the opening balance sheet.  The adjustments made in these financial statements in respect of the 2018 and 2017 accounting 
periods are therefore management’s best estimates using all available evidence.  The Audit Committee endorses this pragmatic approach.  

In addition to the accounting misstatements noted above, management have also undertaken a comprehensive review of the many put 
option agreements in place and the appropriateness of the accounting for these arrangements (see below).  This has led to a further prior 
year adjustment which reduces 2018 statutory profit before tax by £15.0m but has no impact on 2018 headline profit before tax. A further 
£2.8m prior year adjustment relating to the incorrect accounting of dividends paid to members of the Group’s LLP entities from 2017 and 
earlier has been made to statutory profit before tax. This adjustment has no impact on 2018 headline profit before tax. 

M&C Saatchi Plc  

43 

 
 
 
 
 
 
 
 
 
Audit Committee Report 

Going concern 
As explained on pages 56 to 57 and page 63, the financial statements have been prepared on the going concern basis. In this context the 
Board and Audit Committee considered the Group’s ability to meet its obligations as they fall due for the foreseeable future, with 
particular reference to the economic downturn caused by the Covid-19 pandemic, the support of its lenders, and the credit which it 
extends to some of its clients. Management prepared a set of cash flow forecasts, assessing different scenarios, covering the period to 
the end of 2021. The Board and Audit Committee reviewed these forecasts under each scenario and the key assumptions on which they 
were based and are satisfied that they are appropriate.  

The Board concluded that under all scenarios the Company will continue to have sufficient liquidity to operate. However, under a severe 
but plausible scenario there is a risk of breaching the Company’s financial covenants under its revolving credit facility agreement with 
National Westminster Bank plc (NatWest), unless a further waiver agreement is reached within the going concern period.  There are also 
further mitigating actions the Company could take to eliminate any risk of the Company breaching its financial covenants, should these be 
required.  It is also noted that the revolving credit facility is due to expire on 30 June 2021 and, the Company is in discussions with NatWest 
to extend the term and/or refinance the facility. 

Under the terms of the revolving credit facility agreement the bank could give the Company notice of an event of default given that where 
the auditors qualify the audited annual consolidated financial statements of the Company in a material way an event of default arises. 
However, the bank has confirmed that it has no intention of giving notice to the Company of an event of default nor taking any action as a 
result of such qualification and therefore the Board does not consider this to be a risk. 

Based on these forecasts and assumptions, the Board and the Audit Committee believe that it remains appropriate to prepare the 
financial statements on a going concern basis. Only the severe but plausible downside scenario and the two areas mentioned above would 
indicate the existence of a material uncertainty which may cast significant doubt about the Group’s ability to continue as a going concern 
without any mitigating action. The financial statements do not include the adjustments that would result if the Group was unable to continue 
as a going concern.  

Revenue recognition 
Revenue recognition is a key accounting and risk area for the Group. The Group adopted IFRS 15 from 1 January 2018, but only at a Group 
level.  Local subsidiaries did not apply IFRS 15 until 2019, and even then, not on a consistent basis.  A significant amount of time has 
therefore been required for management to get all subsidiaries accounting correctly under IFRS 15 for 2019, particularly around the key 
judgements of: 
(i) 
(ii) 
(iii) 

The number of performance obligations within a contract; 
Determining whether the contract was entered as a principal or agent; 
Calculating the percentage of contract completion at the period end.   

The Audit Committee has devoted considerable time to reviewing these matters.  It is satisfied that the Group’s revenue is not materially 
misstated. The Audit Committee has requested that revenue accounting should be a particular area of focus for the ongoing developments 
of the Group’s accounting systems and future internal audit work.    

44 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
Audit Committee Report 

Share-based payments and put option accounting 
The business model section of the Directors’ Report sets out the Company’s successful strategy for growing organically rather than by 
acquisition.  This has traditionally been achieved by launching new businesses in partnership with local entrepreneurs.  These 
entrepreneurs receive an equity interest in the start-up at launch and have the option to sell their equity to the Company at a future date 
based on certain performance and valuation criteria as set out in a put option agreement.   

The accounting for these put options is a complex area and depends on the substance and detailed terms of the underlying arrangement.  
There are close to 100 of these agreements, and many have been poorly documented over the years.  There is no template or standard 
terms, so each agreement is different.  This complicates the recording of these arrangements and also makes the audit of them 
challenging. 

This year management have undertaken a comprehensive review of every put option agreement.  In many cases the underlying 
documentation was poor and open to interpretation.  Working closely with the auditors, management concluded that a number of prior 
year adjustments were required in respect of these put option schemes to reflect: 

(i) 

(ii) 

(iii) 
(iv) 
(v) 

Reclassification of a number of the schemes, previously accounted for under IFRS 9, as management incentives and therefore 
accountable under IFRS 2; 
Identification of non-market performance conditions which mean that the IFRS 2 charge under certain equity-settled schemes 
should have been revalued at the end of each period; 
Identification of previously unrecorded (and documented) equity-settled schemes; 
Identification of previously unrecorded (and undocumented) cash-settled schemes; 
A change to guidance relating to the accounting for limited liability partnerships which needed to be applied retrospectively.      

The overall effect of these prior period adjustments was £8.5m, comprising an additional charge to the 2018 income statement of £15.0m, 
mostly as increased staff costs, a credit to earlier periods of £6.5m, and an increase in net assets as at 1 January 2018 of £14.9m.   

Many of the put option schemes are satisfied using Company shares and the final number of shares is determined by the share price at the 
date of vesting.  Historically, a rising share price has helped to minimise the dilutive impact of these schemes as they vest.  However, the 
Company’s share price fell sharply in 2019, following the announcement of the accounting misstatements, from a peak of 356p in July to 
124p at the end of the year.  The share price has fallen further since the start of 2020, largely as a result of the impact of the Covid-19 
pandemic, broadly trading in the range of 50p-70p since May 2020.  This has significantly increased the dilutive impact of put options 
vesting in 2020 and beyond, although where possible management have been renegotiating these arrangements to reduce or defer the 
dilution.  As a result, additional disclosures have been made in these financial statements to enable users to appreciate the potential future 
dilution at different share prices.     

The new Audit Committee has considered the key judgements made by management in respect of these put options, in particular, the 
justification for classification under IFRS 2 or IFRS 9 and the assessment of non-market performance conditions.  It has also reviewed the 
nature and calculation of the prior period adjustments with the auditors.  In addition, the committee has encouraged fuller disclosure of the 
liabilities under these schemes and the potential dilutive impact on the Company’s shareholders.  The committee concluded that the 
revised presentation and valuation of the put options is appropriate. A further £2.8m prior year adjustment relating to the incorrect 

M&C Saatchi Plc  

45 

 
 
 
 
 
 
 
Audit Committee Report 

accounting of dividends paid to members of the Group’s LLP entities from 2017 and earlier has been made to statutory profit before tax. 
This adjustment has no impact on 2018 headline profit before tax.  

Goodwill carrying value and impairment 
The carrying value of goodwill as at 31 December 2019 was £33.6m, full details of which are set out in note 16 to the financial statements.  
The recoverable amount of goodwill is determined by management by reference to a value-in-use calculation for each cash generating unit 
(CGU), based on the Board’s forecasts for 2020 and 2021 and a long-term growth rate of 1.5% for all material CGUs.  Management also 
prepare sensitivity analyses for each CGU, for which the key variables are the forecast profits for 2020 the expected future growth rates, 
and the discount rate used to measure the present value of the forecast cash flows.  This exercise has identified the need for an 
impairment charge of £5.9m across a number of CGUs as well as a prior year adjustment of £2.7m for goodwill impairment which should 
have been charged in 2017. 

The Audit Committee has reviewed management’s assessment of the recoverability of this goodwill and the potential for any impairment, 
taking into account the key judgements and sensitivity analyses, particularly in view of the uncertainty over net revenue and cash flow 
forecasts arising from the Covid-19 pandemic.  The committee has also reviewed the disclosures relating to goodwill carrying values and 
impairment in note 16 to the financial statements.  The committee is satisfied with the impairment conclusions reached and the 
presentation in the financial statements. 

Investments in associates and unlisted equity investments 
The Group has traditionally held a number of investments in entities where it holds significant influence, where an initial interest is taken 
with a view to serving a strategic market or obtaining critical mass in a larger organisation.  These investments are treated as associates 
and are set out in note 17 to the financial statements. 

Management assess the carrying value of these investments at the balance sheet date, including the need for any impairment.  During 
2019, the largest of these investments, a 24.9% interest in Walker Media Limited in the UK, was sold, generating a pre-tax profit on disposal 
of £13.0m (see note 35 to the financial statements).  The carrying value of the other significant investment, a 40% interest in M&C Saatchi 
(Hong Kong) Limited, has been impaired by £5.2m to reflect the significant reduction in its activities.  As a result, the carrying value of the 
investments in associates has fallen to £3.8m (2018: £22.6m). 

The Audit Committee has reviewed the accounting for the disposal, the impairment calculation for the Hong Kong investment, and 
management’s assessment of the carrying value of the remaining investments in associates, and is satisfied that these have been 
appropriately treated and disclosed in the financial statements. 

The Group also invests in early stage, unlisted businesses for the purposes of gaining access to new technologies and digital media trends.  
The portfolio of more than 20 investments is managed independently by experienced investment managers who are remunerated based on 
the performance of the investments.  During the year the Group invested a further £1.2m in new and existing businesses and the net 
revaluation adjustment at the end of the year was a decrease of £0.3m, giving a portfolio value of £15.6m (see note 20(a) to the financial 
statements).  Because most of the investments are small (the biggest accounts for just 11% of the portfolio) and early stage, valuations 
are inherently judgemental, other than when there have been recent funding rounds.   

46 

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Audit Committee Report 

The Board receives regular investment proposals and portfolio valuations from the investment managers.  The Audit Committee has 
reviewed the year end valuation of the portfolio: No single investment provides a material risk and the Audit Committee is satisfied that the 
judgements made in valuing the portfolio at 31 December 2019 are reasonable.      

IFRS 16 Leases 
The new accounting standard IFRS 16 Leases was adopted from 1 January 2019.  The Group’s activities are supported from offices around 
the world, usually in prime central locations, under leases for varying periods.   IFRS 16 requires the recognition of a right-of-use asset for 
these leases, with a corresponding finance lease liability.  Adoption of IFRS 16 has had a material impact on the Group’s balance sheet, 
with an increase in total assets of £36.9m and an increase in total liabilities of £42.3m as at 1 January 2019.  Full details of the impact of 
adopting IFRS 16 are set out in notes 4 and 19 to the financial statements. 

The Audit Committee has considered management’s treatment of these leases, and the related estimates around the interest rate used 
for discounting future cash flows and the length of the lease term.  Additional work has also been undertaken to obtain evidence for each 
lease and to test management’s calculation of the related asset and liability.  The committee is satisfied that IFRS 16 has been adopted 
appropriately. 

Alternative performance measures 
The Audit Committee has paid particular attention to the alternative performance measures included in the Annual Report and Accounts.  
The Group uses “headline” numbers to report its underlying results as well as for internal reporting purposes.  The headline numbers strip 
out the accounting impact of equity transactions, including put options, and investments.  They also exclude the impact of exceptional 
items.  The Group has this year introduced a new accounting policy for exceptional items after incurring significant one-off costs in respect 
of the accounting misstatements and strategic restructuring (see note 3 of the financial statements).   

The committee has reviewed the Group’s policy for the exclusion of certain items when presenting headline earnings and confirmed the 
consistent application and appropriateness of this policy from year to year. It has also confirmed that the costs treated as exceptional are 
in accordance with the Group’s accounting policy.  

Internal audit 

The former Audit Committee considered whether the internal auditor’s reviews, over their three-year cycle, were sufficient and determined that 
the number of internal audit hours needed to be increased. The internal audit cycle was due to start following completion of the 2018 audit. 
However, following the discovery by management of the accounting misstatements in August 2019, the work of the internal auditor was put on 
hold.  As a result, no internal audit work has been undertaken in the period. 

The historic control weaknesses, the de-centralised and complex structure of the Group, the significant number of small, overseas operations 
and an entrepreneurial culture including management ownership of equity in Group companies, are all factors that suggest a more robust 
internal audit function is required. One of the priorities for the new Audit Committee after completion of the 2019 audit is therefore to re-assess 
the role and responsibilities of the internal audit, and how this is managed and resourced. 

M&C Saatchi Plc  

47 

 
 
 
 
 
 
 
 
 
 
 
 
Audit Committee Report 

External auditor 

PricewaterhouseCoopers LLP were appointed auditors of the Group and Company in September 2019, following a competitive tender process.  
The PricewaterhouseCoopers LLP partner responsible for the audit is Nigel Reynolds (Senior Statutory Auditor). 

The Audit Committee is responsible for monitoring the external audit process to ensure high standards of quality and effectiveness.  Since its 
appointment, the new committee has assessed the effectiveness of the external audit process using a number of measures, including: 

•  Revisiting the audit plan, scope and materiality, approved by the former Audit Committee, in view of the discovery of further accounting 

misstatements; 

•  Monitoring the independence and transparency of the audit (see below); 
•  Obtaining feedback from the Finance Director and his team on the quality of the audit team, their business understanding and audit 

approach; 

•  As Chair of the Audit Committee, I have had weekly calls with the PricewaterhouseCoopers LLP audit partner since the audit began, in 
particular, to discuss the audit challenges arising from poor accounting processes and documentation, and to understand the reasons 
for delays to the audit completion timetable and the resulting increase in audit fees.  Feedback from these calls has been provided to the 
Audit Committee and the Board as appropriate. 

These measures have enabled the committee to be satisfied with the effectiveness of the external audit. 

PricewaterhouseCoopers LLP confirmed their independence in accordance with auditing standards at the time of their appointment.  
PricewaterhouseCoopers LLP ’s report to the Directors and to the Audit Committee has confirmed that they continue to remain independent 
throughout the 2019 audit, and the committee concurs with this view. 

To help safeguard the external auditor’s objectivity and independence, it is excluded from providing any non-audit services that individually, or in 
aggregate, could impair its independence.  Prior approval from the Audit Committee is required for any audit-related or other services 
permitted in accordance with the auditing regulations.   

During the year, the only significant non-audit service provided by PricewaterhouseCoopers LLP was the independent review by its Forensic 
Services Group of the accounting misstatements and misapplication of accounting policies first identified by management.  This forensic work 
commenced before the audit tender process had been concluded and, as part of the process for engaging PricewaterhouseCoopers LLP, the 
former Audit Committee confirmed that the forensic work would be undertaken by an entirely separate PricewaterhouseCoopers LLP team, and 
that the PricewaterhouseCoopers LLP audit team would remain independent for audit tender purposes.  This forensic work did not include 
anything in the nature of an audit and the results of the work have not been relied on for the purposes of the 2019 audit.  The fees paid to 
PricewaterhouseCoopers LLP in respect of non-audit services are shown in note 8 of the financial statements.  

The fee for the 2019 audit of the Group and its subsidiaries is £3.2m (2018: £0.8m).  The significant increase in the fee from the previous year 
reflects the complexities of conducting the audit following the identification of the prior year accounting misstatements and the challenges for the 
auditors in obtaining adequate audit evidence.   One of the Audit Committee’s objectives for the 2020 audit is a significant reduction in the audit 
fee as a result of improvements in financial controls, processes and reporting.  

48 

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Audit Committee Report 

A resolution for the reappointment of PricewaterhouseCoopers LLP as auditor of the Group and Company will be proposed at the Company’s 
annual general meeting.    

Review the effectiveness of the Group’s system of internal controls and risks 

The Audit Committee is responsible for reviewing the adequacy and effectiveness of the Group’s systems and processes for internal financial 
control and risk management.  The discovery by management, during 2019, of material accounting misstatements in respect of previous years, 
clearly demonstrates that a number of key financial controls had not been operating effectively. As part of the changes agreed by the committee 
following the forensic review carried out by PricewaterhouseCoopers LLP (as detailed in this report on page 41), there is an ongoing review of 
the effectiveness of the Company’s financial controls and risk management systems.  Significant improvements have been made in many areas 
during 2020, and the new finance systems, policies and changes in personnel introduced across the Group (including those outlined in the Finance 
Directors’ Report on page 19) will be monitored and reviewed by the Audit Committee for effectiveness. The Audit Committee will also review the 
internal control, process and reporting recommendations made by the external auditors as part of the post audit review, and ensure that 
remedial action is taken to address any identified weaknesses. As noted above, another priority for the Audit Committee this year is a 
reassessment of the role and responsibilities of internal audit with a view to improving its effectiveness.  The Audit Committee also continues to 
review and update the principal risks schedule. 

Audit Committee effectiveness 

Following the resignation of all the Non-Executive Directors in December 2019, the Board concluded that a review of the Audit Committee’s 
effectiveness would not be a worthwhile exercise.  The Board recognises that this is contrary to the Code and, following the appointment of the 
four new independent Non-Executive Directors, it intends to conduct a formal and vigorous evaluation of the effectiveness of the Board and its 
committees concluding early 2021.  

Colin Jones 
Chair of the Audit Committee 
7 December 2020 

M&C Saatchi Plc  

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report 

Remuneration Committee Report 

Under its terms of reference, the Remuneration Committee advises the Board on an overall remuneration policy and meets as and when required. 
The Remuneration Committee also determines, on behalf of the Board, the remuneration packages of the Executive Directors. The Board as a 
whole determines the remuneration of the Non-Executive Directors. 

Throughout the period covered by this report, the overall remuneration policy was to attract and retain high calibre executives whilst seeking to 
reward them in a way that encourages the creation of value for shareholders, through long term incentive plans and the issue of share awards in 
the Company thereby aligning executive pay with the strategy and the long-term sustainable success of the Company. 

Up and until the resignation of one Executive Director and three Non-Executive Directors on 10 December 2019, the Board had established a 
Remuneration Committee composed of the three Non-Executive Directors which was chaired by Lorna Tilbian. The Remuneration Committee met 
twice in the year, once to discuss the departing Finance Director’s long-term incentive plan, and once to discuss the new Finance Director’s bonus 
and long-term incentive plan. 

At the Board meeting held on 6 May 2020, the Board re-established the Remuneration Committee, consisting of all four of the Non-Executive 
Directors, with Louise Jackson appointed as Chair.   

The Executive Directors’ salaries are on average 6 (2018: 6) times the average Group salary, which is commensurate with their experience, 
contacts and responsibilities. Variable consideration for three (and while Maurice Saatchi was a member of the Board, four) of the Executive 
Directors is by way of the dividends they receive from their shareholdings in the Company and in the case of the Finance Director, the long term 
incentive plan, further detailed below. 

None of the previous Directors received any payments from the Company and/or the Group as a result of their loss of office. 

The newly appointed Remuneration Committee has initiated a full review of the incentive arrangements of the Executive Directors and the share-
based incentive arrangements in operation throughout the Group. The Company has appointed Korn Ferry as an independent external 
remuneration advisor (which has no connection to the Company nor to any Director). The Company intends to formulate a new remuneration 
policy for the remuneration of the Executive Directors which will integrate the principles of the Code and which will be put to shareholders for 
approval at the annual general meeting to be held in 2021. The new policy will include equity linkage and performance conditions for the third and 
fourth years (2021 and 2022) of the long-term incentive plan for the new Finance Director, Mickey Kalifa. 

No member of the Remuneration Committee has any personal financial interest in the matters to be decided by the committee or involvement in 
the day-to-day management of the business of the Company. 

Annual Report on Remuneration (unaudited) 

Directors’ pension arrangements 
The pension contributions, if made, are to the Directors’ money purchase pension schemes. 

50 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report 

Directors’ contracts (audited) 
All Executive Directors had/have a contract which could/may be terminated on 12-months’ notice by the Company or the Executive Director save 
for Jamie Hewitt who had a six-month notice period. 

All of the Non-Executive Directors had/have a contract which could/may be terminated on three months’ notice by the Company or the Non-
Executive Director save for Gareth Davis who has a six-month notice period. 

Directors’ options, conditional share awards (unaudited) 
In 2016, Jeremy Sinclair, David Kershaw, Bill Muirhead and Maurice Saatchi paid (by way of a combination of payroll taxes and subscription price) 
£100,727 each for the conditional share awards. This payment amount is not refundable if the vesting conditions are not met.  

In addition, the previous Finance Director, Jamie Hewitt, paid £2,055 and was due to pay a further £49,212 for his share award. On his departure, 
the award was instead purchased by the Group on 29 March 2019 for £49,212 which was believed to be the fair value of the shares at the time of 
purchase. 

Based on the 2018 financial statements and providing the Company’s share price is above £5.00 per share at a point during the period between 1 
January 2019 and 31 December 2022, Jeremy Sinclair, David Kershaw, Bill Muirhead and Maurice Saatchi were each due to receive 160,562 shares 
in the Company. However, due to the accounting errors identified in 2019, and the restated 2018 accounts, it has been determined that nothing will 
vest in this award.  

The award caused an accounting charge of £Nil in the year (2018: £401k). 

None of the Directors hold any other options in the Company or shares in any companies within the Group. Shares in the Company held by 
Directors can be found in the Directors’ Report on page 61. 

Long-term incentive plan awards (audited) 

The Remuneration Committee confirmed at a meeting held on 6 November 2019 to issue the new Finance Director, Mickey Kalifa, with a long-term 
incentive plan (LTIP) as part of his reward package. The LTIP has a maximum amount payable of 200% of salary per annum for each of the four 
years 2019 to 2022 inclusive. The award will vest on 31 December 2022, or such later date as the Remuneration Committee determines. Providing 
he remains employed, the award will be payable as follows: 

• 
• 
• 

1/3 of the vested award as soon as reasonably practicable following 31 December 2022;  
1/3 of the vested award, as soon as reasonably practicable following 31 December 2023; and  
1/3 of the vested award, as soon as reasonably practicable following 31 December 2024,  

The award caused an accounting charge of £400k in the year (2018: £Nil). 

There are no LTIPs in place for any of the other Directors.  

M&C Saatchi Plc  

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report 

Non-Executive Directors (unaudited) 
The remuneration of the Non-Executive Directors is determined by the Board. Fees paid to the Non-Executive Directors are reflective of skills and 
experience and the time required to undertake the role. No element of pay is performance related. 

Other benefits (unaudited) 
No Director has received or become entitled to receive a benefit (other than a fixed salary as an employee of the Company, the options indicated 
in the Annual Report and Accounts, or a benefit included in the aggregate amount of remuneration shown in the financial statements) by reason of 
a contract made by the Company or a related corporation of which the Director is a member or with a company in which the Director has a 
substantial financial interest. 

52 

M&C Saatchi plc 

 
 
 
 
 
 
 
Directors’ Remuneration Report 

2019 (audited) 
Directors 
David Kershaw 

Bill Muirhead 
Maurice Saatchi2 
Jeremy Sinclair 
Mickey Kalifa4 
Jamie Hewitt3 
Total 
Non-Executive Directors 
Michael Dobbs2 
Michael Peat2 
Lorna Tilbian2 
Total 
Total Rewards 

2018 (unaudited) 
Directors 
David Kershaw 

Bill Muirhead 

Maurice Saatchi 

Jeremy Sinclair 

Jamie Hewitt 
Total 
Non-Executive Directors 
Jonathan Goldstein1  
Michael Dobbs 

Michael Peat 
Lorna Tilbian6 
Total 
Total Rewards 

Basic salary  
£000 

Bonus 
£000 

Benefits in kind5  
£000 

Pension  
£000 

374 
374 
355 
374 
243 
77 

1,797   

40 
40 
40 

120 

1,917 

– 
– 
– 
– 
225 
– 

225 

– 

– 

– 

– 

225 

46 
48 
42 
47 
4 
7 

194 

– 

– 

– 
– 

194 

– 
– 
– 
– 
– 
4 

4 

– 

– 

– 
– 

4 

Basic salary  
£000 

Bonus 
£000 

Benefits in kind5  
£000 

Pension  
£000 

374 
374 
374 
374 
250 

1,746 

40 
40 
40 
39 

159 

1,905 

– 
– 
– 
– 
125 

125 

– 

– 

– 

– 

– 

125 

47 
47 
42 
46 
5 

187 

– 

– 

– 

– 

– 

187 

– 
– 
– 
– 
15 

15 

– 

– 

– 

– 

– 

15 

Total  
£000 

420 

422 

397 

421 

472 

88 

2,220 

40 
40 
40 

120 

2,340 

Total  
£000 

421 

421 

416 

420 

395 

2,073 

40 
40 
40 
39 

159 

2,232 

1  Jonathan Goldstein announced as resigning on 31 December 2018. 
2  Maurice Saatchi, Michael Dobbs, Michael Peat and Lorna Tilbian resigned on 10 December 2019. 
3  Jamie Hewitt announced as resigning on 28 March 2019. 
4  Mickey Kalifa appointed to the Board on 29 March 2019. 
5  Benefits in kind include car allowances and permanent health insurance benefit. 
6  Lorna Tilbian served on the Board for only part of the year. 

M&C Saatchi Plc  

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report 

By order of the Board 

Louise Jackson 
Chair of the Remuneration Committee 
7 December 2020 

54 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

The Directors present their report together with the audited financial statements of the Group and Company for the year ended 31 December 
2019. 

Strategic Report 
A review of the Group’s business during the year, the principal risks and uncertainties facing the Group and future prospects and developments are included 
in the Strategic Report on pages 3 to 25 which should be read in conjunction with this report. 

Results and dividends 
The consolidated income statement on page 71 shows the results for the year. The Directors approved an interim dividend of 2.45p totalling 
£2,246,973 (2018: 2.45p £2,116,521) and in light of the economic effects of the Covid-19 pandemic and a desire to preserve cash, do not 
recommend a final dividend to be paid (2018: 8.51p £7,565,655). Further information is in note 12 of the financial statements. 

Principal activity, trading review and future developments 
The principal activity of the Group during the year was the provision of marketing services. The review of trading, future developments and key 
performance indicators can be found in the Strategic Report. 

Business model 
We are a global marketing services company built on a strategy of winning new business by starting new businesses. Occasionally we have 
acquired businesses where critical mass and/or a track record is needed to break into a market place.  

The conventional model of network creation is by acquisition, but we believe this turns entrepreneurs into employees, diluting the imperative that 
drove their initial growth and success. 

Our network growth comes from attracting people who can build businesses. Our focus is to expand organically, buying stakes in companies where 
strategic mass is the only way to enter a market or accelerate growth.  

We then back our winners, by using the network to allow them to expand globally.  

At the core of the Group’s business model is the concept of shared ownership, shared objectives and shared ambitions.  

We take a majority share in a business start-up, providing such business with cash and the benefit of our reach, brains and reputation. The 
entrepreneurs have shares in their subsidiary companies, which at some agreed point, can be converted into more tradeable shares in the 
Company. They can only sell (or put) all their shares when succession criteria have been fulfilled. This aligns their business success with the 
success of the Group as a whole. The better the Group does, the more their shares are worth. Typically, many of our local partners do not 
exchange their subsidiary company shares at the first opportunity; instead, they benefit from dividends which they continue to receive from their 
subsidiary company. However, the recent steep drop in the Company’s share price caused by the accounting misstatements and the economic 
shock of the Covid-19 pandemic has resulted in some put options failing to create shareholder value, or delivering the growth intended. 

The Remuneration Committee is revisiting the business model as part of the strategic review and increased governance, with a view to protecting 
the core principles of the model but refining how it is implemented to ensure the Company delivers value for all its shareholders. 

M&C Saatchi Plc  

55 

 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

Going Concern 
The Directors have adopted the going concern basis in preparing the financial statements after assessing the principal risks and having considered 
the impact of several different downside scenarios including a severe but plausible downside scenario arising from the Covid-19 pandemic. The 
Directors have formed their opinion after evaluating these different scenarios for the remaining months of 2020 and for 2021 and have based their 
opinion on a downside scenario which assumes net revenue falling substantially below 2019 levels.  

The major variables are the depth and the duration of the Covid-19 pandemic. The Directors considered the impact of the current Covid-19 
pandemic on the Group’s business for the period up and until the end of 2021, taking into consideration the Group’s forecast cash flows, liquidity, 
the revolving credit facility agreement (RCF) with National Westminster Bank plc and the recently relaxed financial covenants under it. The models 
do not factor in the existing £5m overdraft facility as it is a repayable on demand facility or the newly approved additional £7m Coronavirus Large 
Business Interruption Loan Scheme (CLBILS) given that the Company is in the process of agreeing terms. Both forms of financing would 
substantially increase the liquidity of the Group.  It is also noted that the revolving credit facility is due to expire on 30 June 2021, however, the 
Company is in discussions to extend the term and/or refinance the facility. The RCF does provide that where the auditors qualify the audited annual 
consolidated financial statements of the Company in a material way there is an event of default. However, the bank has confirmed that it has no 
intention of giving notice to the Company of an event of default nor taking any action as a result of such qualification and therefore the Company 
does not consider this to be a risk. 

We have considered numerous impacts on net revenue, profits and cash flows. The models all assume that the Group will continue to operate and 
service clients, albeit at substantially reduced levels to those forecast at the start of the year. We have assumed in the models that the Covid-19 
pandemic will result in reductions in net revenue and so will require us to take action in reducing operational cost in addition to the actions already 
taken.  

Overall, we scenario planned several outturns, modelling three specific scenarios: a base case scenario, downside scenario and a severe but 
plausible scenario. In all three scenarios, the models indicate the Company will continue to have sufficient cash to continue to operate. It is only in 
the severe but plausible scenario where there is a risk of breaching the Company’s financial covenants under the RCF. 

In our downside scenario, net revenue is assumed to fall by 19% against the previous year, with the impact lasting the entirety of 2020, with a 
partial recovery in 2021 (but net revenue still being 12% down against 2019). The net revenue and operational leverage impact of such a net 
revenue drop would have a major negative impact on the Group’s profitability and cash. However, the scenario modelling would indicate that 
despite this, the Group would remain profitable and cash generative over the next 18 months and we would anticipate a recovery in the following 
years.  

Throughout this downside scenario, the Group continues to have headroom on its RCF and continues to operate within the boundaries of its 
financial covenants under the RCF. To the extent, there is further downside beyond this scenario, the Group can continue to manage its financing 
and other business risks satisfactorily, but in a severe but plausible scenario would need to take mitigating action to remain within the boundaries 
of its financial covenants under the RCF. 

56 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

During this current period and indeed since the first quarter of 2020, the Group’s business has taken extensive action to preserve liquidity. The 
following mitigating actions have been built into our base case and downside financial models: 

• 

The Group has drawn down fully on its RCF which was reduced from £36m to £33m; £3m was repaid on 30 November 2020 in accordance 
with the terms of the facility agreement. The overdraft facility of £5m has not been used and remains available. Net cash as at 30 
November 2020 was approximately £28m. 

• 

•  A very significant proportion of the Group’s cost base relates to salaries. The Group has substantially reduced its staff costs through 
furlough programmes across the world (including the UK, US and Australia), by voluntary pay reductions, particularly amongst senior 
employees and also, unfortunately, from staff redundancies in virtually all our markets worldwide. 
The Group has reduced, suspended or delayed capital expenditure including building works at its London headquarters, as well as some IT 
expenditure globally.  
The Company has agreed rent deferrals and rent-free periods with its landlords in the UK. 
The Group is taking advantage of concessions and deferrals of tax payments (including PAYE and VAT) as well as availing ourselves of 
government grants in various countries.  

• 
• 

•  Other variable expenditure has also been reduced where possible. 
•  We secured a relaxation of the Company’s financial covenants under the RCF for the final quarter of 2020 up and until the RCF’s maturity 

on 30 June 2021. 

•  We received approval for £7m in funding through the UK Government's Coronavirus Large Business Interruption Loan Scheme (’CLBILS’) 

and the Company is in the process of agreeing the legal documentation. 

Severe but plausible scenario  
It is currently very difficult to assess how the Covid-19 pandemic will evolve and, in particular, the speed and scale of the expected recovery in 
2021. Although most of our offices around the world have now re-opened (and even before the re-opening our staff have continued to work 
productively on a remote basis), it is conceivable the economic downturn may continue for a longer period, and/or that the recovery profile is 
slower than in the downside case. The Directors have, therefore, prepared a severe but plausible scenario that models a material reduction in net 
revenue and consequently a greater net revenue deterioration in 2021 than modelled in the downside scenario. In this scenario, there is no 
recovery in 2021, with net revenue remaining 20% below the 2019 level.  

Based on the most current information and our recent performance, the impact of the Covid-19 pandemic is somewhat less severe than we had 
originally expected at the commencement of the Covid-19 pandemic, and therefore, this severe but plausible scenario is considered unlikely. 
However, even in this severe but plausible scenario, the Company will continue to have sufficient cash to operate. However, under this same 
scenario there is a risk of breaching the Company’s financial covenants under the RCF, unless a further relaxation of the financial covenants or a 
waiver of any such breach is agreed within the going concern period.  There are further mitigating actions the Company could take to eliminate any 
risk of the Company breaching its financial covenants under the RCF, should these be required.  

Based on these forecasts the Directors believe that it remains appropriate to prepare the financial statements on a going concern basis. Only the 
severe but plausible downside scenario, the refinancing of the RCF and the event of default (as detailed above) would indicate the existence of a 
material uncertainty which may cast significant doubt about the Group’s ability to continue as a going concern without any mitigating action. The 
financial statements do not include the adjustments that would result if the Group was unable to continue as a going concern.     

M&C Saatchi Plc  

57 

 
 
 
 
 
Directors’ Report 

Viability 
The Directors assess the prospects of the Group and appropriateness of the period used for the assessment by taking into account various 
factors, including the Group’s current position, the nature of its business, its business model and strategy, its principal risks, its liquidity and its 
expected performance all of which have been considered in the going concern review.  

Time horizon  
The Directors have reviewed the period used for the assessment and determined in light of the Covid-19 pandemic that a two-year period (from 31 
December 2019) remained suitable and such two year period was also adopted in the going concern review. Given the risks that the Group faces 
and the need for continuous change and investment in our client offerings, a two-year time horizon is the maximum length of time the Directors can 
reasonably be expected to assess the Group’s viability at the present time. The specific risks in this time horizon are economic impacts of the 
Covid-19 pandemic; regulatory risk, including Brexit; the historic accounting misstatements reducing the validity of historic trend analysis; and the 
Group’s ongoing governance and strategic reviews. 

The Group is currently in the process of developing a new long-term strategic plan, the output of which will include a five-year financial plan. The 
financial plan will be used to manage and assess the Group’s business and its risks into the future. 

Stress test 
As per the going concern statement set out on pages 56 and 57, we scenario planned several outturns, including a severe but plausible case where 
net revenue drops significantly (in the range of 20%) and the impact lasts the whole of 2020 and into 2021. We have assumed that we will be able to 
refinance the revolving credit facility along with the overdraft facility prior to their expiry on 30 June 2021.   

Statement 
Based on the assessment explained above, the Directors confirm that they have a reasonable expectation that the Group will continue to operate 
and meet its liabilities, as they fall due, until at least 31 December 2021. 

However, the impacts of a new or recurring pandemic; regulatory risk, including Brexit; the historic accounting misstatements, any additional unforeseen 
risks, such as policies on data handling or staff welfare not being followed; a banking crisis; or a major client suddenly and unexpectedly failing, which results 
in additional financial burdens on the Group, may change the Board’s expectation of the Group’s viability. 

Principal risks and uncertainties 
On pages 20 and 22 we describe the Group’s principal risks and uncertainties. We provide information on the nature of the risk, actions to mitigate risk 
exposure and an indication of the significance of the risk by reference to its potential impact on the Group’s business, financial condition and results of 
operation and/or the likelihood of the risk materialising. Not all potential risks are listed on pages 20 to 24. Some risks are excluded because the Board 
considers them not to be material to the Group as a whole. Additionally, there may be risks and uncertainties not presently known to the Directors, or which 
the Directors currently deem immaterial, that may also have an adverse effect upon the Group. 

Financial instruments 
Details of the use of financial instruments by the Group and their risks are contained in the financial risk management note 31 of the financial 
statements.  

58 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

Political contributions  
During the year, the Group made no political donations (2018: nil). 

Directors 
The names of the Directors and their biographies are set out on pages 36 to 39. Details relating to Board meeting attendance and composition of 
the Board committees are shown in the Governance Review on pages 26 to 35. 

The following have been directors since start of 2019: 

Executive Directors 
David Kershaw 
Bill Muirhead 
Maurice Saatchi 
Jeremy Sinclair 
Jamie Hewitt 
Mickey Kalifa 

Non-Executive Directors 
Michael Dobbs 
Michael Peat 
Lorna Tilbian 
Gareth Davis  
Lisa Gordon 
Louise Jackson 
Colin Jones 

Joined board 
– 
– 
– 
– 
– 
29 March 2019 

Left board 
– 
– 
10 December 2019 
– 
29 March 2019 
– 

– 
– 
– 
3 February 2020 
17 March 2020 
17 March 2020 
3 February 2020 

10 December 2019 
10 December 2019 
10 December 2019 
– 
– 
– 
– 

Social responsibility 
The Group follows the guidance in the International (Social Responsibility) Standard ISO 26000 and is accredited for BS OHSAS 18001, ISO 14001 
and is registered with CIPS Sustainability Index.  

In addition, the Group is involved with many campaigns (including paid, low bono and pro bono) that help create a socially responsible world. 

Anti-bribery and corruption 
The Group has well-established anti-bribery and anti-corruption policies (including management of conflicts of interest) aimed at ensuring 
adherence to associated legal and regulatory requirements. 

M&C Saatchi Plc  

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

Whistle-blowing 
Employees are encouraged to report any potential, or apparent, malpractice or misconduct in confidence, in accordance with the Group’s internal 
whistle-blowing policy. We continue to look at innovative ways to allow our employees to report any potential, or apparent, malpractice or 
misconduct in confidence.  We have introduced a new mobile app, Vault Platform, that gives employees a safe space to report any form of 
misconduct in the workplace, including but not limited to harassment, bullying, discrimination, and racism, through to fraud and corruption.  This 
has been launched in the UK during 2020 and we are monitoring its usage and effectiveness and will make any necessary amendments prior to 
rolling it out to the Group.  This is one of the new system enhancements and will aid with the overhaul of governance. 

Engagement with employees and other stakeholder engagement 
Ensuring that we create close collaborative and mutually beneficial relationships with suppliers who adopt standards consistent with our own helps 
us to streamline processes, increase savings and protect our reputation.  Information about our engagement with our employees can be found at 
pages 29, 30, 31, 34 and 35 whilst the consideration of other stakeholders’ views by the Company can be found at page 29 and pages 34 to 35. 

Governance 
The governance review (including Section 172 of the UK Companies Act 2006 and compliance with the UK Corporate Governance Code 2018) explains our 
governance arrangements further details can be found www.mcsaatchiplc.com/governance.   

Slavery and human trafficking statement 
The Group continually monitors its supply chains and operates a zero-tolerance policy to slavery and human trafficking as reflected in its Modern 
Slavery Statement. (www.mcsaatchiplc.com/governance) 

Directors’ conflict of interest 
Under the UK Companies Act 2006, Directors are subject to a statutory duty to avoid a situation where they have, or can have, a direct or indirect interest 
that conflicts, or may conflict, with the interests of the Company. Directors are required to notify the Company of any conflict or potential conflict of interest 
under an established procedure and any conflicts or potential conflicts are noted at each Board meeting. 

Directors’ liability Insurance and indemnity 
The Company purchases insurance to cover its Directors and officers against costs they may incur in defending themselves in legal proceedings 
instigated against them as a direct result of duties carried out on behalf of the Company.  

Change of control 
Depending on the circumstance, some of the put option agreements with subsidiary companies vest on change of control. 

60 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

Directors and substantial shareholdings 
As at 4 December 2020, the Company has been notified by shareholders representing 3% or more of issued share capital of the following interests:  

Vinodka (Vin) Murria and family  

Invesco Perpetual 

Octopus Investments 

Paradice Investment Management 

Fidelity International 

Herald Investment Management 

David Kershaw* 

Bill Muirhead* 

Jeremy Sinclair* 

Maurice Saatchi 

Aviva Investors 

Stonehage Fleming 

  Shares held 
15,245,267 

13,957,945 

10,194,941 

9,284,810 

8,622,673 

5,336,433 

4,579,697 

4,579,697 

4,579,697 

4,124,882 

4,094,159 

4,080,215 

% 
13.2% 

12.1% 

8.8% 

8.0% 

7.5% 

4.6% 

4.0% 

4.0% 

4.0% 

3.6% 

3.6% 

3.5% 

* During the year the above Directors purchased 415,323 shares each. Mickey Kalifa, the new Finance Director acquired 27,985 shares during the year. 

Regularly updated details of the Directors’ shareholdings and substantial shareholding can be found on the corporate website 
www.mcsaatchiplc.com. 

Events since the end of the financial year 
On 30 April 2020, the term of the £36m revolving credit facility agreement and the £5m overdraft facility agreement with National Westminster 
Bank plc was extended to 30 June 2021. The interest margin on the revolving facility agreement was increased to 3.00% above LIBOR from 1.75% 
above LIBOR. The overdraft facility has a floating rate of interest set at 3.25% above the Bank of England base rate. Additional Group companies in 
the US and Australia were brought into the facility as guarantors.  

Following the announcement of the accounting misstatements, the Financial Conduct Authority opened an investigation with which the Company is 
assisting.  

In part due to the accounting misstatements and the Covid-19 pandemic, the Company’s annual audit lasted longer than originally planned and went 
over budget. 

Following the year end, the Board appointed four Non-Executive Directors who the Board considered independent and reconstituted its 
committees. 

The economic downturn caused by the Covid-19 pandemic has affected the revenue of most Group companies. However, the Group’s business 
continuity plans worked and we continue to service clients and win clients.  The Group has cut costs to reduce the long-term economic effects of 
the Covid-19 pandemic; however, the effects on associates and cash generating units are different. This along with our strategic plan and other 

M&C Saatchi Plc  

61 

 
 
 
 
 
 
 
 
 
Directors’ Report 

local opportunities and threats will result in the carrying values of our investments and goodwill potentially being different as at the year ended 31 
December 2020 from those as at the year ended 31 December 2019. 

We have undertaken a restructuring programme across the entire Group which will result in the closure of a number of businesses in 2020. 

As part of our restructuring programme in the second quarter of 2020 the Group closed its Los Angeles subsidiary due to a deterioration in that 
subsidiary’s business in 2019 which worsened in 2020. The estimated Group revenue deriving from the Los Angeles subsidiary declined from 2.8% in 
2018 to 1.9% in 2019 whilst the share of Group net revenue deriving from the Los Angeles subsidiary declined from 2.4% in 2018 to 1.4% in 2019. 
During this same period, there was substantial turnover of finance staff based in such subsidiary which resulted in poor record keeping and a lack 
of financial information for 2019. The Group finance team has adequate information to confirm the 2019 closing balance sheet for the Los Angeles 
subsidiary, including revenue cut-off between 2019 and 2020, but is unable to confirm the opening balance sheet for 2019 given the lack of financial 
records. 

The Company’s shares were temporarily suspended from trading at 7.30am on 1 October 2020 as the Company did not publish the Annual Report 
and Accounts by 30 September 2020 which was the last day permitted for publication of the audited results under the AIM Rules (as modified by 
the three month extension granted in connection with the Covid-19 pandemic pursuant to the Inside AIM Guidance of 26 March 2020).  Upon 
publication of the Annual Report and Accounts, the Company expects the suspension to be lifted, and the Company’s shares to be reinstated to 
trading. 

The Directors are not aware of any other events since the end of the financial year that have had, or may have, a significant impact on the Group’s 
operations, the results of those operations, or the state of affairs of the Group in future years. 

Treasury shares 
At the annual general meeting held in 2019, the Directors were given the authority to purchase up to 8,930,000 of the Company’s ordinary shares. 
At the date of signing of this report this authority had expired and the Directors will seek to renew this authority at the next annual general meeting. 
At the year end, the Company held 485,970 of its ordinary shares as treasury shares. The Directors will use them to fulfil option obligations. 

Directors’ power to issue shares 
At the annual general meeting held in 2019, the Directors were given the authority to issue up to 59,400,000 of the Company’s ordinary shares of 
which 4,480,000 were approved to be issued for cash. During the year, the Company issued 5,993,207 shares to fulfil options and to acquire equity 
(see note 29 of the financial statements). The Company did not issue any shares for cash. At the date of signing of this report this authority had 
expired and the Directors will seek to renew this authority at the next annual general meeting. 

Auditor 
The current Directors have taken all the steps that they ought to have taken to make themselves aware of any information needed by the 
Company’s auditor for the purposes of their audit and to establish that the auditor is aware of that information. The Directors are not aware of any 
relevant audit information of which the auditor is unaware.  

A resolution proposing re-appointment PricewaterhouseCoopers LLP as auditor of the Company will be put to the shareholders at the annual 
general meeting to be held in 2020. 

62 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
Directors’ responsibilities 

The Directors are responsible for preparing the Annual Report and Accounts in accordance with applicable law and regulations. 

Company law requires the Directors to prepare group and parent company financial statements for each financial year. As required by the AIM Rules of the London Stock 
Exchange plc (and UK law), they are required to prepare the Group financial statements in accordance with International Financial Reporting Standards as adopted by the 
European Union (IFRS as adopted by the EU) and applicable law and have elected to prepare the Company’s financial statements in accordance with UK accounting 
standards and applicable law (UK Generally Accepted Accounting Practice), including FRS 101 Reduced Disclosure Framework. For a full Group accounting year following 
Brexit, IFRS as adopted by the EU will be replaced by UK adopted IFRS. The first such accounting period that could be affected by this change is the year ended 31 
December 2020. 

Under UK company law, the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the 
Group and the Company and of their profit or loss for that period. In preparing each of the Group and the Company financial statements, the Directors are required to:  

Select suitable accounting policies and then apply them consistently;  

 
  Make judgements and estimates that are reasonable, relevant, reliable and prudent;  
 
 

For the Group financial statements, state whether they have been prepared in accordance with IFRSs as adopted by the EU;  
For the Company financial statements, state whether applicable UK accounting standards have been followed, subject to any material departures disclosed and 
explained in the financial statements;  

  Assess the Group and the Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern; and  
  Use the going concern basis of accounting unless they either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative 

but to do so.  

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the Company and enable them to ensure that its financial statements comply with the UK Companies Act 2006. They are responsible for such internal 
control as they determine is necessary to enable the preparation of the financial statements that are free from material misstatement, whether due to fraud or error, and have 
general responsibility for taking such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud and other irregularities.  

Under applicable law and regulations, the Directors are also responsible for preparing a Strategic Report and a Directors’ Report that comply with that law and those 
regulations.  

In accordance with the principles of the UK Corporate Governance Code 2018, the Board has established arrangements to evaluate whether the information presented in 
the Annual Report and Accounts is fair, balanced and understandable.  

The Board considers the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides the information necessary for shareholders to 
assess the Company’s position, performance, business model and strategy. 

Website publication 
The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the company’s website (www.mcsaatchiplc.com). 
Legislation in the UK governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

M&C Saatchi Plc  

63 

 
 
 
 
 
 
 
 
Directors’ Report and Directors’ responsibilities  

The directors’ report and directors’ responsibility statement has been signed by order of the Board 
by: 

Andy Blackstone 
Company Secretary  
7 December 2020 

64 

M&C Saatchi plc 

 
 
 
 
 
 
Financial Statements Index 

Preparation  
Consolidated income statement 
Consolidated statement of comprehensive 
income 
Consolidated balance sheet 
Consolidated statement of changes in 
equity 
Consolidated cash flow statements and 
analysis of net debt 
1. Headline results and earnings per share 
2. Prior year misstatements 
3. Exceptional items 
4. Changes in accounting policies  
5. Segmental information 
6. Revenue from contracts with customers 
7. Staff costs 
8. Auditors' remuneration 
9. Net finance income / (costs) 
10. Taxation 
11. Deferred taxation 
12. Dividends 
13. Acquisitions 
14. Cash consumed by acquisitions 
15. Deferred and contingent consideration 
16. Intangible assets 
17. Investments in associates and joint ventures 
18. Plant and equipment 

66 
71 

72 

73 

75 

77 

78 
82 
93 
94 
95 
100 
103 
104 
104 
105 
107 
108 
109 
109 
110 
110 
113 
115 

19. Leases 
20. Other non-current assets 
20a. Financial assets at fair value through profit and loss 

(FVTPL) 

21. Trade and other receivables 
22. Trade and other payables 
23. Provisions 
24. Borrowings 
25. Other non-current liabilities 
26. Potentially issuable shares  
27. Minority shareholder put option liabilities 
28. Share-based payments 
29. Share capital 
30. Fair value measurement 
31. Financial risk management 
32. Group companies 
33. Related party transactions 
34. Commitments 
35. Assets held for sale and disposals 
36. Post balance sheet events 
37. Other accounting policies 
38. New and revised standards issued but not yet effective 
Company accounts 
Independent Auditors’ Report 
Additional information 

116 
118 

119 
119 
120 
121 
121 
123 
123 
124 
125 
130 
130 
133 
136 
141 
141 
141 
142 
143 
143 
144 
152 
167 

M&C Saatchi plc  

65 

 
 
 
 
 
 
 
 
 
Preparation Continued  

Preparation 
Basis of preparation 
The Group's consolidated financial statements have been prepared on a going concern basis, as 
discussed in the Directors’ report on page 56, and in accordance with EU-endorsed International 
Financial Reporting Standards (IFRS) and the Companies Act 2006 applicable to companies 
reporting under IFRS. 

Going concern 
These financial statements have been prepared on the going concern basis.  

The Board have concluded that under the most likely going concern scenarios which have been 
modelled and they have reviewed, the Company will have sufficient liquidity to continue to 
operate.  

Given the uncertainty over the duration and economic consequences of the Covid-19 pandemic 
and the risk that the economic downturn may continue for a longer period, and/or that the 
recovery profile is slower than is considered likely, the Directors have prepared a severe but 
plausible scenario that models a material reduction in revenue. In this scenario, there is no 
recovery in 2021, with revenue remaining 20% below the 2019 level. 

Under this severe but plausible scenario, there is a risk of breaching the Company’s financial 
covenants under its revolving credit facility (RCF) agreement with National Westminster Bank plc 
(NatWest), unless the terms of the RCF are amended or a further waiver agreement is reached 
within the going concern period.  There are further mitigating actions the Company could take to 
eliminate any risk of the Company breaching its financial covenants, should these be required. 
Furthermore, the RCF provides that where the auditors qualify the audited annual consolidated 
financial statements of the Company in a material way, there is an event of default. However, 
NatWest has confirmed that it has no intention of giving notice to the Company of an event of 
default nor taking any action as a result of such qualification and, therefore, the Company does 
not consider this to be a risk. It is also noted that the RCF is due to expire on 30 June 2021 and, 
the Company is in discussions with NatWest to extend the term and/or refinance the facility. 

Based on the above, the Board, therefore, believes that it remains appropriate to prepare the 
financial statements on a going concern basis. The Board acknowledges that there is a material 
uncertainty which may cast significant doubt about the Group’s ability to continue as a going 
concern without any mitigating action being taken. This material uncertainty arises in a severe but 
plausible downside scenario where the covenants could be breached within 12 months of the date 
signing this report, due to the refinancing requirement of the RCF prior to 30 June 2021 and a 
qualification leading to an event of default albeit that the Company is in discussions with NatWest 
to extend the term and/or refinance the facility and NatWest has confirmed that it has no 
intention of giving notice to the Company of an event of default nor taking any action as a result of 
such qualification.  

The financial statements do not include the adjustments that would result if the Group was unable 
to continue as a going concern.   

Further details are discussed in the Finance Directors review (page 15,16), Audit Committee 
Report (page 44) and Directors Report (page 56,57) 

Foreign exchange 
The consolidated financial statements are presented in pounds sterling and, unless stated 
otherwise, rounded to the nearest thousand. They have been prepared under the historical cost 
convention, except for the revaluation of certain financial instruments. 

Transactions in foreign currencies are translated at the exchange rate ruling at the dates of the 
transactions. Monetary assets and liabilities denominated in foreign currencies are retranslated 
at the exchange rates ruling at the balance sheet date, with the resulting exchange differences 
recognised in the income statement. 

Change in presentation of the consolidated income statement 
In this year’s Annual Report the presentation of the income statement has been amended such 
that, in the mind of the Directors, it more appropriately reflects the manner in which the business 
operates. This revised format has been applied to both the current year result and the 
comparative outturn for 2018.This new format in no way changes the Group’s result for either the 
current or prior year when compared to the previous form of presentation. 

Consolidation 
The financial statements of the Group consolidates the results of the Company and its subsidiary 
entities, and includes the share of its joint ventures' and associates' results accounted for under 
the equity method. 

A subsidiary is an entity controlled by the Group. The Group controls a subsidiary when it is 
exposed, or has the rights, to variable returns from its involvement with the subsidiary and has 
the ability to affect those returns through its power over the subsidiary. 

The results of subsidiaries are included from the date of acquisition. Where necessary, 
adjustments are made to the financial statements of subsidiaries to bring their accounting 
policies into line with those of the Group. Intra Group transactions, balances, income and 
expenses are eliminated on consolidation. 

Where a consolidated company is less than 100% owned by the Group, the treatment of the non-
controlling interest share of the results and net assets is dependent on how the equity award is 
accounted for. Where the equity is accounted for as a share-based payment award under IFRS 2, 
all dividend outflow is taken to staff cost, and there is no non-controlling interest charge. In all 
other cases, the non-controlling interest share of the results and net assets is recognised at each 
reporting date in equity separately from the equity attributable to the shareholders of the 
company. 

The assets and liabilities of overseas subsidiaries (which comprise the Group's net investment in 
foreign operations) are translated at the exchange rate ruling at the balance sheet date. The 
resulting exchange differences are recognised in other comprehensive income and accumulated 
in equity within the foreign exchange reserve. 

 66 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Preparation  

Significant accounting policies 
The significant accounting policies applied in the preparation of these consolidated financial 
statements are set out in the relevant notes. These policies have been applied consistently to all 
the years presented, unless otherwise stated.  

A fundamental change in our accounting policies for the year ended 31 December 2019 is the 
adoption of IFRS 16 Leases. Details surrounding the transition accounting applied to this adoption 
is included in note 4 and details surrounding recurring disclosures with regards to leases are 
provided in note 19. The adoption of IFRS 16 has also led to the identification of two further 
significant estimates (below). 

Critical accounting policies 
Certain of the Group's significant accounting policies are considered by the Directors to be 
critical due to the level of complexity, judgement, or estimation involved in their application and 
potential impact on the consolidated financial statements. The critical accounting policies are 
listed below and explained in more detail in the relevant notes to the Group financial statements. 

Revenue recognition 
The Group applied IFRS 15 Revenue from contracts with customers from the start of 2018.  

The Group’s revenue is earned from the provision of advertising and marketing services. 
Revenue from contracts with customers is recognised as, or when, the performance obligations 
present within the contractual agreements are satisfied. Dependent on the arrangement with the 
client, the Group may act as principal or as agent in the provision of these services.  

See note 6 for a full listing of the Group’s revenue accounting policies. 

Put option accounting (IFRS 2 and IFRS 9) 
It is common for equity partners in the Group's subsidiaries to hold put options over their equity 
such that they can require the Group to purchase their non-controlling interest for either a 
variable number of M&C Saatchi plc shares or cash. Dependent on the terms and substance of 
the underlying agreement, these options are either recognised as a put option liability under IFRS 
9 (note 27) or as a conditional share award in the scope of IFRS 2 (note 28).  

Under the IFRS 9 approach, a put option liability is recognised in terms of the expected future 
issue of a variable number of shares. This liability is held at amortised cost at inception of the 
agreement and remeasured at the end of each reporting period. Both the amortisation of these 
instruments and any change in the underlying valuation of the amortised cost (driven by changes 
in either Company’s quoted share price or underlying business performance) is recognised in the 
income statement as profit or loss.  

Typically, the terms of instruments accounted for under IFRS 2 are such that they have the cost 
of the transaction measured at fair value on the grant date. The majority of these instruments 
have non-market conditions and have the fair value of the award re measured annually. The cost 
is recognised over the vesting period of the award and accumulated within equity.  

Headline results 
As reflected in our business model (page 55), the Directors believe that the headline results and 
headline earnings per share (see note 1) provide additional useful information on the underlying 
performance of the business. The headline results reflect the underlying profitability of the 
business units by excluding all effects of buying and selling equity by the Group; and the 
accounting effects of the entrepreneurs’ holding equity in the businesses they run. This results in 
accounting charges and credits to the income statement for the Group's fair value liability of its 
local entrepreneurs' equity conversion rights, but does not account for the increase in value of 
the businesses. 

In addition, the headline results are used for internal performance management and to calculate 
minority shareholder put option liabilities. The term 'headline' is not a defined term in IFRS. Note 1 
reconciles reported to headline results. 

The segmental reporting (note 5) reflects headline results in accordance with IFRS 8. 

The items that are excluded from headline results are the amortisation or impairment of 
intangible assets (including goodwill and acquired intangibles, but excluding software) acquired in 
business combinations, changes to deferred and contingent consideration and other acquisition 
related charges taken to the income statement; impairment of investments in associates; profit 
or loss on disposal of associates; revaluation of investments and their related costs; and the 
income statement impact of put option accounting and share-based payment charges. Note 1 
shows a reconciliation between the Group's statutory results and the headline results.  

M&C Saatchi plc  

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Preparation Continued  

Significant accounting judgements and key sources of estimation uncertainty 
In the course of preparing financial statements, management necessarily makes judgements and 
estimates that can have a significant impact on the financial statements. Estimates and 
judgements made are continually evaluated based on historical experience and other factors, 
including expectations of future events that are believed to be reasonable under the 
circumstances. The estimates and judgements that have a significant risk of causing a material 
adjustment to the financial statements in next financial year are outlined below. 

Significant accounting judgements 
Management has made the following judgements, which have the most significant effect in terms 
of the amounts recognised, and their presentation, in the consolidated financial statements. 

Leasing judgements 
There are no significant judgements made relating to leases. This is reflective of the straight 
forward nature of the leasing arrangements entered into by the Group, being principally 
leasehold property rentals for a fixed period of time. 

Revenue recognition judgements 
The Group recognises three critical judgements in terms of revenue which relate to (i) agent 
versus principal considerations;  
(ii) the impact on the number of performance obligations in a contract which has integrated 
services; and  
(iii) recognition of supplier discounts and rebates as revenue from contracts with customers. 

Agent versus principal considerations 
The Group enters into contracts with customers which include arrangements where it purchases 
services or goods from third parties on behalf of the client. In these instances, the Group 
considers the substance of the overall contract in order to assess whether such arrangements 
constitute the Group acting as either an Agent or as Principal.  

The key judgement the Group makes when assessing whether it is acting as an Agent in a 
contractual relationship relates to whether it controls either the goods or the service prior to 
transfer to the customer. This assessment includes consideration of the following indicators of 
control: 

•  Is the Group responsible for fulfilling the promise to provide the goods or services in an 
acceptable format or to a satisfactory quality to meet the customer requirements? 

•  Does the Group direct the activity of the other party performing the service? 
•  Does the Group provide a service of integrating or combining the third-party goods or services 

with other goods or services? 

In addition, certain of the Group's contractual arrangements where the Group is acting as Agent 
(specifically for Talent) have a significant time lag between the Group's involvement in arranging 
for services to be provided by a third party to a client, and the actual point at which these 
services are provided by the third party. In these instances, it has been concluded that the 
performance obligation related to arranging the services to be provided is completed once the 
services have been performed (as opposed to when they have been arranged to be performed). 

Where the Group does not treat the income as an Agent it is treated as a Principal.  

Identification of performance obligations for integrated services and their recognition as revenue 
The Group often enters into contracts with customers which include the provision of an array of 
services which are judged as representing a single performance obligation. Such instances arise 
where the overarching objective of the contract comprises a number of discrete activities which 
are integrated into the provision of a wider overall service. An example would be where the 
Group has been engaged to produce a client’s media strategy. The formulation and delivery of 
this strategy is comprised of a number of individual services, but the delivery of the strategy is 
assessed as being the only performance obligation resident in the contract as the discrete 
services being supplied are not distinct in the context of the contract as a whole. 

Management consider the following features of contractual arrangements entered into with 
customers when assessing whether a contract has a number of services which are not distinct 
and is thus comprised of a combined performance obligation: 

•  Can the client benefit from the individual goods or services promised in the contract on their 

own (or in combination with resources readily available to the client)? 

•  Can a single method of measuring progress of satisfaction of the combined performance 

obligation be applied which faithfully depicts the economics of the arrangement? 
•  Is there a single payment mechanism for the combined performance obligation? 
•  Does the Group perform a significant service of integrating the services provided and are 

these promised services highly interdependent? 

 68 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
Preparation  

Recognition of supplier discounts and rebates as revenue from contracts with customers 
The Group receives discounts and rebates from certain suppliers for transactions entered into 
on behalf of clients, which the clients have agreed we can retain. When the contractual terms of 
the agreements entered into are such that the Group acts as Agent in these instances, then such 
rebates are recognised as revenue from contracts with customers. By contrast, when the 
contractual terms of the agreements are such that the Group is acting as principal then such 
rebates are recognised as a reduction in direct costs. Certain of the Group's clients, however, 
have contractual terms such that the pricing of their contracts is structured with the rebate being 
passed through to them. As such, the timing of recognition, the categorisation within the income 
statement and the valuation of this income is subject to judgement in terms of the amounts which 
are to be retained by the Group and amounts which are to be provided for in lieu of their pass 
through to clients. 

Certain of the Group's clients, however, have contractual terms such that the pricing of their 
contracts is structured with the rebate being passed through to them. As such, the timing of 
recognition, the categorisation within the income statement and the valuation of the discount and 
rebates is subject to judgement in terms of the amounts which are to be retained by the Group 
and amounts which are to be provided for in lieu of their pass through to clients. 

Other significant judgements 
Minority interest put option accounting – IFRS 2 or IFRS 9 
As noted on page 67 accounting for Minority Interest (MI) put options is a critical accounting 
policy. Ascertaining whether such put options should be accounted for under IFRS 9  or whether 
the awards fall within the scope of IFRS 2  is a key management judgement. We have revised our 
judgements in 2019 compared to prior years and per note 2 we have restated our historic 
financial statements in accordance with the new judgement. 

The key feature of the awards made to MI (who hold an equity share in subsidiary enterprises) is 
whether the awards are given beneficially as a result of employment. Where there is an explicit 
service condition, if the award is given to an existing employee, or, if the employee is being paid 
below market value or other indicators that the award is a reward for employment, then the 
awards are accounted for as an equity-settled share-based payment in exchange for employment 
services under IFRS 2 if these schemes are to be settled in equity. If the scheme is intended to be 
settled in cash, then the award is accounted for as a cash-settled share based payment and a 
liability is recognised to reflect the future cash efflux from the business. Otherwise, where the 
holder held shares prior to us acquiring the subsidiary or gained the equity to start a subsidiary 
using their unique skills, and there is no indicators it should be accounted for under IFRS 2, then 
the award is recognised as a liability held at amortised cost under IFRS 9. 

The valuation of these awards represents sources of estimation uncertainty which are discussed 
below. 

Impairment – assessment of CGUs and assessment of indicators of impairment 
Where possible, impairment is assessed at the level of individual assets. When, however, this is 
not possible, then the Cash Generating Unit (‘CGU’) level is used. A CGU is the smallest 
identifiable asset or group of assets that generates independent cash flows. Judgement is applied 
to identify the Group’s CGUs; however, they are typically comprised of the underlying entities 
(both trading subsidiaries and associates) which comprise the Group. This is on the basis that 
each of these entities represents a stand-alone operating business, none of which holds a cluster 
of assets which could constitute a CGU in their own right. Goodwill is always allocated to a CGU 
and never considered in isolation.  

External and internal factors are monitored for indicators of impairment. In terms of such 
indicators, management typically consider adverse changes in the economy or political situation 
of the geographic locale in which the underlying entity operates in addition to risk of client loss or 
gain and internal reporting being indicative that an entity’s future economic performance is better 
or worse than expected. 

Where management have concluded that such an indication of impairment exists then the 
recoverable amount of the asset is assessed (see significant estimates). 

Significant estimates and assumptions 
Those areas of the Group’s financial statements subject to key assumptions and other significant 
sources of estimation uncertainty at the reporting date that have a significant risk of causing a 
material adjustment to the carrying amounts of assets and liabilities within the next financial year 
are described below. The Group has based its assumptions and estimates on parameters 
available when the financial statements were prepared.  

Impairment 
Management’s approach for determining the recoverable amount of an individual asset or CGU is 
based on their value in use. Value in use calculations are compared with the carrying value of the 
CGU assets. The carrying value of the CGU's also include the Right of Use Assets under IFRS 16  
(note 4). Generally, discounted cash flow models, based on 2020 budgets and a growth rate, are 
used to determine the recoverable amount of CGUs. The appropriate estimates and assumptions 
used require judgement and there is significant estimation uncertainty. The results of impairment 
reviews conducted at the end of the year are held in note 16 for those relating to Goodwill and 
note 17 for those relating to Associates. The variables used in the assessment of the recoverable 
amount include: 

•  budgets and estimated growth rate; 
•  discount rate used to calculate present value of future cash flows.  

M&C Saatchi plc  

69 

 
 
 
 
 
 
 
 
 
 
 
 
Preparation Continued  

Fair value measurement of financial instruments 
The Group holds certain financial instruments which are recorded on the balance sheet at fair 
value at point of recognition and remeasured at the end of each reporting period. At the year end 
these relate to:  
(i) Equity investments at FVTPL in non-listed limited companies (note 20); and 
(ii) and certain contingent consideration (note 15).  

The equity investments include, but are not restricted to, small equity holdings in particular clients 
in exchange for services rendered in lieu of monetary based remuneration. 

No formal market exists to trade these financial instruments and, therefore, their fair value is 
measured by the most appropriate valuation techniques available, which vary based on the 
nature of the instruments. The inputs to the valuation models are taken from observable markets 
where possible, but where this is not feasible, judgement is required in establishing fair values.  

The basis of calculation of the estimated fair value of these financial instruments in addition to 
sensitivity analyses on the estimates salient inputs are detailed in note 30.  

Share-based incentive arrangements 
Share-based incentives are valued at the date of the grant using stochastic Monte Carlo pricing 
models with non-market vesting conditions. Typically, the value of these awards is directly related 
to performance of a particular entity of the Group in which the employee holds a minority interest 
in the equity. The key inputs to the pricing model are interest rates, share price volatility and 
expected future performance of the entity to which the award relates. Management apply 
judgement to these inputs used various sources of information, including the Group’s share price, 
experience of past performance and published data on risk-free interest rates (government 
gilts). 

Details of awards made in the year are held at note 28. 

Leasing estimates 

The adoption of IFRS 16 Leases creates a significant change to our balance sheet. Within IFRS 16 
there are two estimates with regards to leases, such items are significant this year as it is the 
first time these estimates have been made. These relate to (i) determining the interest rate used 
for discounting of future cash flows, and (ii) the length of lease term. 

Derivation of the interest rate used for discounting future cash flows 
The discount rate used in the calculation of the lease liability involves estimation. Discount rates 
are calculated on a lease by lease basis. This involves estimate of incremental borrowing costs. 
These will depend on the territory of the relevant lease and hence territory risk (which comprises 
both the currency used and the risk free rates of that country); the date of lease inception; and 
the lease term. The spread of interest rates used to derive the appropriate quantum of asset and 
liability to be recognised at the inception of each lease is reflective of the diversity of the Group's 
lease portfolios. 

Anticipated length of lease term 
IFRS 16 defines the lease term as the non-cancellable period of a lease together with the options 
to extend or terminate a lease, if the lessee is reasonably certain to exercise that option. Where 
a lease includes the option for the Group to extend the lease term, the Group takes a view at 
inception as to whether it is reasonably certain that the option will be taken. This will take into 
account the length of time remaining before the option is exercisable; current trading; future 
trading forecasts as to the ongoing profitability of that aspect of the business; and the level and 
type of any planned capital investment. This view of if the option will be taken is reassessed at 
each reporting period. A reassessment of the remaining life of the lease could result in a 
recalculation of the lease liability and a material adjustment to the associated balances. 

 70 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
Consolidated income statement 

Year ended 31 December 2019 

31 December 2018# 

Year ended 31 December 

Billings (unaudited) 

Revenue 

Project cost / direct cost 

Net revenue 

Staff costs 

Depreciation 

Amortisation 

Impairment charges 

Other operating charges 

Other gains / losses 

Operating profit / (loss) 

Share of result of and gain on disposal of Associates and Joint Ventures 

Impairment of associate investment 

Finance income 

Finance expense 

Loss before taxation 

Taxation 

Loss for the year 

Attributable to: 

Equity shareholders of the Group 

Non-controlling interests 

Loss for the year 

Earnings per share 

Basic (pence) 

Diluted (pence) 

Headline results 

Operating profit 

Profit before taxation 

Profit after tax attributable to equity shareholders of the Group 

Basic earnings per share (pence) 

Diluted earnings per share (pence) 

# Restated see note 2. 
The notes on pages 66 to 70 and 78 to 143 form part of these consolidated financial statements. 

Exceptional 
items (note 3) 

£000 

–  

– 

– 

– 

(4,211) 
– 

– 

– 

(1,955) 

– 

(6,166) 

– 

– 

– 

 – 

(6,166) 

1,012 

(5,154) 

(5,154) 

 – 

(5,154) 

Before 
exceptional 
items 
£000 

561,426 

381,025 

(124,590) 

256,435 

(189,783) 

(12,449) 

(2,865) 

(5,874) 

(50,155) 

(96) 

(4,787) 

13,210 

(5,210) 

613 

(6,233) 

(2,407) 

(4,268) 

(6,675) 

(6,642) 

(33) 

(6,675) 

(7.36)p 

(7.36)p 

Note 

1 

1, 6 

7 

18 

16 

16 

1 

17 

17 

9 

9 

1 

10 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

Total 

£000 

561,426 

381,025 

(124,590) 

256,435 

(193,994) 

(12,449) 

(2,865) 

(5,874) 

(52,110) 

(96) 

(10,953) 

13,210 

(5,210) 

613 

(6,233) 

(8,573) 

(3,256) 

(11,829) 

(11,796) 

(33) 

(11,829) 

(13.06)p 

(13.06)p 

20,572 

18,282 

8,073 

8.95p 

8.37p 

Total 

£000 

603,652 

417,366 

(167,062) 

250,304 

(196,068) 

(3,037) 

(4,730) 

(4,167) 

(47,226) 

1,584 

(3,340) 

2,825 

(674) 

273 

(4,472) 

(5,388) 

(7,587) 

(12,975) 

(13,096) 

121 

(12,975) 

(15.52)p 

(15.52)p 

21,500 

23,470 

11,256 

13.34p 

12.37p 

M&C Saatchi plc  

71 

 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
Consolidated statement of other comprehensive income 

Year ended 31 December 

Loss for the year 

Other comprehensive income* 

Exchange differences on translating foreign operations  

Other comprehensive (loss) / income for the year net of tax 

Total comprehensive loss for the year 

Total comprehensive income attributable to: 

Equity shareholders of the Group 

Non-controlling interests 

Total comprehensive loss for the year 

# Result for the year ended 31 December 2018 has been restated, see note 2. 

*All items in the consolidated statement of comprehensive income will be reclassified to the income statement 

The notes on pages 66 to 70 and 78 to 143 form part of these consolidated financial statements. 

2019 

£000 

2018# 

£000 

(11,829) 

(12,975) 

(3,281) 

(3,281) 

869 

869 

(15,110) 

(12,106) 

(15,077) 

(12,227) 

(33) 

121 

(15,110) 

(12,106) 

 72 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
Consolidated balance sheet 

At 31 December 

Non-current assets 
Intangible assets 
Investments in associates and JV 
Plant and equipment 
Right-of-use assets 
Other non-current assets 
Deferred tax assets 
Financial assets at fair value through profit or loss 

Current assets 
Trade and other receivables 
Current tax assets 
Cash and cash equivalents 
Non-current assets classified as held-for-sale 

Current liabilities 
Trade and other payables 
Provisions 
Current tax liabilities 
Borrowings 
Lease liabilities 
Deferred and contingent consideration 
Minority shareholder put option liabilities 

Net current (liabilities) / assets 
Total assets less current liabilities 

Non-current liabilities 
Deferred tax liabilities 
Borrowings 
Lease liabilities 
Contingent consideration 
Minority shareholder put option liabilities 
Other non-current liabilities 

Total net assets 
# Restated, see note 2.  
The notes on pages 66 to 70 and 78 to 143 form part of these consolidated financial statements. 

Note 

16 
17 
18 
19 
20 
11 
20a 

21 

35 

22 
23 

24 
19 
15 
27 

11 
24 
19 
15 
27 
25 

2019 
£000 

38,207 
3,780 
9,455 
46,542 
3,923 
5,285 
14,851 
122,043 

113,163 
5,956 
68,981 
– 
188,100 

(140,035) 
(2,989) 
(1,014) 
(52,212) 
(10,770) 
(445) 
(3,183) 
(210,648) 
(22,548) 
99,495 

(371) 
(162) 
(44,000) 
(313) 
(3,918) 
(1,130) 
(49,894) 
49,601 

2018# 
£000 

46,472 
9,483 
9,064 
– 
4,248 
5,868 
14,041 
89,176 

151,987 
313 
50,065 
13,106 
215,471 

(161,267) 
– 
(3,444) 
(14,060) 
– 
(752) 
(9,947) 
(189,470) 
26,001 
115,177 

(1,444) 
(38,541) 
– 
(514) 
(3,817) 
(1,944) 
(46,260) 
68,917 

2017# 
£000 

44,819 
19,725 
9,828 
– 
9,325 
5,040 
– 
88,737 

114,630 
945 
48,957 
– 
164,532 

(131,996) 
– 
(989) 
(3,731) 
– 
(377) 
(5,979) 
(143,072) 
21,460 
110,197 

(761) 
(37,764) 
– 
(833) 
(7,202) 
(2,487) 
(49,047) 
61,150 

M&C Saatchi plc  

73 

 
 
 
 
 
 
 
 
   
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Consolidated balance sheet  

At 31 December 

Equity 

Share capital 

Share premium 

Merger reserve 

Treasury reserve 

Minority interest put option reserve 

Non-controlling interest acquired 

Foreign exchange reserve 

Retained earnings 

Equity attributable to shareholders of the Group 

Non-controlling interest 

Total equity 

# Restated, see note 2. 
Reserves are defined in note 37. 

Note 

29 

2019 

£000 

936 

44,607 

33,400 

(550) 

2018# 

£000 

876 

41,734 

30,150 

(792) 

(4,953) 

(15,082) 

(32,239) 

(22,081) 

1,181 

6,854 

49,236 

365 

4,462 

28,718 

67,985 

932 

49,601 

68,917 

2017# 

£000 

813 

32,095 

30,150 

(792) 

(15,661) 

(21,040) 

3,593 

30,383 

59,541 

1,609 

61,150 

These consolidated financial statements pages 66 to 143 were approved and authorised for issue by the Board of Directors on 7 December 2020 and signed on its behalf by: 

Mickey Kalifa 
Finance Director 
M&C Saatchi plc 
Company Number 05114893 

The notes on pages 66 to 70 and 78 to 143 form part of these consolidated financial statements. 

 74 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity Continued 

Share 
capital 

Share 
premium 

Merger 
reserve 

Treasury 
reserve 

MI put 
option 
reserve 

Non-
controlling 
interest 
acquired 

Foreign 
exchange 
reserves 

Retained 
earnings 

Subtotal 

Non-
controlling 
interest in 
equity 

Total 

Note 

£000 

£000 

£000 

£000 

£000 

£000 

46,667 

31,592 

(792) 

(12,954) 

(22,464) 

(4,933) 

(1,442) 

– 

(2,128) 

383 

41,734 

30,150 

(792) 

(15,082) 

(22,081) 

£000 

4,593 

(131) 

4,462 

£000 

£000 

34,195 

81,713 

£000 

7,207 

£000 

88,920 

(5,477) 

(13,728) 

(6,275) 

(20,003) 

28,718 

67,985 

932 

68,917 

– 

– 

– 

– 

– 

– 

(5,364) 

(5,364) 

– 

(5,364) 

876 

– 

876 

– 

876 

41,734 

30,150 

(792) 

(15,082) 

(22,081) 

4,462 

23,354 

62,621 

932 

63,553 

– 

26 

34 

– 

– 

– 

– 

– 

– 

60 

– 

– 

– 

2,873 

3,766 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(516) 

– 

– 

– 

– 

242 

– 

– 

– 

– 

– 

– 

– 

(44) 

10,114 

(10,114) 

– 

15 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

2,873 

3,250 

242 

10,129 

(10,158) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(44) 

6,665 

(5,881) 

(5,605) 

– 

– 

208 

516 

15 

– 

208 

– 

10,266 

(9,813) 

(4,704) 

10,266 

(9,813) 

1,692 

– 

– 

– 

(5) 

309 

– 

– 

– 

(44) 

6,665 

(5,605) 

10 

309 

208 

– 

10,266 

(838) 

(10,651) 

(534) 

1,158 

– 

– 

– 

– 

– 

(3,281) 

(11,796) 

(15,077) 

(33) 

(15,110) 

936 

44,607 

33,400 

(550) 

(4,953) 

(32,239) 

1,181 

6,854 

49,236 

365 

49,601 

2 

4 

27 

28 

28 

12 

At 31 December 2018 

Restated 

At 31 December 2018# 

Adjustment on initial application 
of IFRS 16 

Adjusted balance at 1 January 
2019 

Acquisitions of minority interest 

Exercise of minority interest put 
options  
Exercise of share-based 
payment schemes 

Exchange rate movements 

Issue of shares to minorities 

Tax credit on fully charged 
options 
Reserve transfer following 
impairment of goodwill 
Share option charge 

Dividends 

Total transactions with owners 

Total comprehensive loss for 
the year 

At 31 December 2019 

# Restated, see note 2. 

M&C Saatchi plc  

75 

 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
 
Consolidated statement of changes in equity  

Share 
capital 

Share 
premium 

Merger 
reserve 

Treasury 
reserve 

MI put 
option 
reserve 

Non-
controlling 
interest 
acquired 

Foreign 
exchange 
reserves 

Retained 
earnings 

Subtotal 

Non-
controlling 
interest in 
equity 

Total 

Note 

£000 

£000 

£000 

£000 

£000 

£000 

32,095 

31,592 

(792) 

(13,958) 

(21,040) 

£000 

3,593 

£000 

£000 

25,235 

57,538 

£000 

6,532 

£000 

64,070 

At 31 December 2017 

Restatement 

2 

– 

(1,442) 

– 

(1,703) 

– 

– 

5,148 

2,003 

(4,923) 

(2,920) 

32,095 

30,150 

(792) 

(15,661) 

(21,040) 

3,593 

30,383 

59,541 

1,609 

61,150 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

28 

28 

2,971 

2,971 

– 

– 

28 

2,971 

813 

– 

813 

– 

– 

813 

32,095 

30,150 

(792) 

(15,661) 

(21,040) 

3,593 

33,382 

62,540 

1,609 

64,149 

27 

28 

28 

12 

18 

– 

11 

33 

– 

1 

– 

– 

– 

63 

– 

6,484 

– 

2,697 

– 

– 

458 

– 

– 

– 

9,639 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

722 

– 

31 

– 

(174) 

– 

– 

579 

– 

– 

(319) 

(722) 

– 

– 

– 

– 

– 

– 

(1,041) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

6,502 

(319) 

2,708 

(141) 

(108) 

– 

– 

87 

31 

459 

(87) 

16,864 

16,864 

(8,378) 

(8,378) 

8,432 

17,672 

– 

– 

– 

– 

24 

– 

5 

– 

(827) 

(798) 

6,502 

(319) 

2,708 

(108) 

55 

459 

(82) 

16,864 

(9,205) 

16,874 

– 

869 

(13,096) 

(12,227) 

121 

(12,106) 

At 31 December 2017# 

Adjustment on initial application 
of IFRS 15 
Adjustment on initial application 
of IFRS 9 

At 1 January 2018# 

Acquisitions 

Acquisitions of minority interest 

Exercise of minority interest put 
options  
Exercise of share-based 
payment schemes 

Exchange rate movements 

Deferred consideration 

Issue of shares to minorities 

Share option charge 

Dividends 

Total transactions with owners 

Total comprehensive loss for 
the year 

At 31 December 2018# 

876 

41,734 

30,150 

(792) 

(15,082) 

(22,081) 

4,462 

28,718 

67,985 

932 

68,917 

# Restated, see note 2. 
The notes on pages 66 to 70 and 78 to 143 form part of these consolidated financial statements. 

 76 

M&C Saatchi plc 

 
 
 
 
  
  
  
 
 
  
 
 
 
 
 
 
  
  
Consolidated cash flow statement and analysis of net debt 

Year ended 31 December  
Operating loss 

Adjustments for: 
Non-cash consideration for services rendered 
Depreciation of plant and equipment 
Depreciation of right-of-use assets 
Loss on sale of plant and equipment 
Impairment of plant and equipment 
Loss on sale of software intangibles 
Increase in financial assets at FVTPL 
Amortisation of acquired intangible assets 
Impairment of goodwill and other intangibles 
Amortisation of capitalised software intangible assets 
Exercise of share-based payment schemes with cash 
Equity settled share-based payment expenses 

Operating cash before movements in working capital 

Decrease / (Increase) in trade and other receivables 
(Increase) / Decrease in contract assets 
(Decrease) / Increase in trade and other payables 
Increase in provisions 
Decrease in contract liabilities 

Cash generated from operations  
Tax paid 

Net cash from operating activities 

Investing activities 
Acquisitions of subsidiaries net of cash acquired 
Disposal of associate (net of costs) 
Acquisitions of associates 
Acquisitions of unlisted investments 
Proceeds from sale of plant and equipment 
Purchase of plant and equipment 
Purchase of capitalised software 
Dividends received from associates 
Interest received 

Net cash consumed investing activities 

Net cash from operating and investing activities 

Note 

2019 
£000 
(10,953) 

2018# 
£000 
(3,340) 

18 
19 

16 
20a 
16 
16 
16 

28 

14 
 35 
17 
20a 

18 
16 
17 

3,390 
9,059 
122 
– 
266 
346 
2,471 
5,874 
394 
(5,605) 
10,266 

15,630 

45,434 
(5,560) 
(18,514) 
2,989 
(4,219) 

35,760 
(7,767) 

27,993 

(635) 
23,264 
– 
(964) 
30 
(4,091) 
(1,710) 
2,928 
632 

19,454 

47,447 

3,037 
– 
81 
2,289 
9 
(1,584) 
4,427 
1,878 
303 
(108) 
16,864 

23,856 

(48,386) 
13,471 
25,340 
– 
(1,158) 

13,123 
(6,018) 

7,105 

953 
– 
(904) 
(780) 
77 
(4,597) 
(1,046) 
428 
273 

(5,596) 

1,509 

Year ended 31 December 
Net cash from operating and investing activities 

Note 

Financing activities 
Dividends paid to equity holders of the Company 
Dividends paid to non-controlling interest 
Proceeds from issue of shares to non-controlling 
interests 
Cash consideration for non-controlling interest acquired 
Repayment of finance leases 
Payment of lease liabilities 
Repayment of invoice discounting (net) 
Proceeds from bank loans 
Repayment of bank loans 
Interest paid 
Interest paid on leases 

12 

14 

19 

9 
19 

2019 
£000 
47,447 

(9,813) 
(838) 

9 

(3,269) 
– 
(10,638) 
(2,001) 
15,038 
(17,318) 
(1,485) 
(1,837) 

2018# 
£000 
1,509 

(8,378) 
(827) 

85 

(404) 
(45) 
– 
(914) 
9,100 
(9,462) 
(1,355) 
– 

Net cash consumed by financing activities 

(32,152) 

(12,200) 

Net increase / (decrease) in cash and cash 
equivalents 

Effect of exchange rate fluctuations on cash held 
Cash and cash equivalents at the beginning of the year 
Total cash and cash equivalents at the end of the 
year 

Cash and cash equivalents** 
Bank overdrafts* 
Total cash and cash equivalents at the end of the 
year 
Bank loans and borrowings*** 

24 

24 

Net cash / (debt) 

15,295 

(10,691) 

(857) 
38,311 

52,749 

68,981 
(16,232) 

52,749 

(36,179) 

16,570 

45 
48,957 

38,311 

50,065 
(11,754) 

38,311 

(40,819) 

(2,508) 

# Restated, see note 2. 
* These overdrafts are legally offset against balances in held in the UK; however, they have not 
been netted off in accordance with the requirements of IAS32.42. 
** Cash and cash equivalents of £1,657k is held in a country with restrictions on remittances, but 
where the balances could be used to repay subsidiaries’ expected future third party liabilities. 
*** Bank loans and borrowings are defined in note 24, they exclude our lease liability of £54,770k 
(1 January 2019 £43,739k) (note 19) 

The notes on pages 66 to 70 and 78 to 143 form part of these consolidated financial statements. 

M&C Saatchi plc  

77 

 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
  
  
 
 
 
 
  
  
  
 
  
 
 
 
 
 
 
 
 
 
  
  
 
  
  
 
 
 
 
 
  
  
 
Notes  

1. Headline results and earnings per share 
The analysis below provides a reconciliation between the Group's statutory results and the headline results. 

Year ended 31 December 2019 

Note 

£000 

£000 

£000 

Statutory 

Exceptional 
items (note 
3) 

2019 

Amortisation 
of acquired 
intangibles 
(note 16) 

Impairment 
of non-
current 
assets 
(note 16 
and 17) 
£000 

Gain on 
disposal of 
associates 
(note 35) 

FVTPL 
investments 
under IFRS 
9 (note 20a) 

Revaluation 
of contingent 
consideration 
(note 15) 

Dividends 
paid to IFRS2 
put holders 
(note 7)* 

Put option 
accounting 
(note 27 
and 28) 

Headline 
results 

£000 

£000 

£000 

£000 

£000 

£000 

Billings (unaudited) 

Revenue 

Net revenue 

Staff costs 
Depreciation - non lease** 
Depreciation - lease** 
Amortisation 
Impairments 
Other operating charges 
Other gains/losses 

Operating (loss) / profit 

Share of results of associates and JV 
Impairment of associate investment 
Finance income - non lease** 
Finance income - lease** 
Finance expense - non lease** 
Finance expense - lease** 

(Loss) / profit before taxation 

Taxation 

(Loss) / profit for the year 

Non-controlling interests 
(Loss) / profit attributable to equity 
holders of the Group*** 

7 
18 
19 
16 
16 

17 
17 
9 
9 
9 
9 

10 

561,426 

381,025 

256,435 

(193,994) 
(3,390) 
(9,059) 
(2,865) 
(5,874) 
(52,110) 
(96) 

(10,953) 

13,210 
(5,210) 
522 
91 
(4,396) 
(1,837) 

(8,573) 

(3,256) 

(11,829) 

33 

– 

– 

– 

4,211 
– 
– 
– 
– 
1,955 
– 

6,166 

– 
– 
– 
– 
– 
– 

6,166 

(1,012) 

5,154 

– 

(11,796) 

5,154 

– 

– 

– 

– 
– 
– 
2,471 
– 
– 
– 

2,471 

– 
– 
– 
– 
– 
– 

2,471 

(620) 

1,851 

(247) 

1,604 

– 

– 

– 

– 
– 
– 
– 
5,874 
– 
– 

5,874 

– 
5,210 
– 
– 
– 
– 

– 

– 

– 

– 
– 
– 
– 
– 
– 
– 

– 

(12,980) 
– 

– 
– 
– 
– 

11,084 

(12,980) 

– 

(281) 

11,084 

(13,261) 

– 

– 

11,084 

(13,261) 

– 

– 

– 

– 
– 
– 
– 
– 
92 
346 

438 

– 
– 

– 
– 
279 
– 

717 

(139) 

578 

– 

578 

– 

– 

– 

– 
– 
– 
– 
– 
127 
– 

127 

– 
– 

– 
– 
– 
– 

127 

– 

127 

– 

127 

– 

– 

– 

5,841 
– 
– 
– 
– 
– 
– 

– 

– 

– 

10,608 
– 
– 
– 
– 
– 
– 

561,426 

381,025 

256,435 

(173,334) 
(3,390) 
(9,059) 
(394) 
– 
(49,936) 
250 

5,841 

10,608 

20,572 

– 
– 

– 
– 
– 
– 

– 
– 

– 
– 
2,821 
– 

5,841 

13,429 

– 

5,841 

(4,693) 

6 

13,435 

– 

230 
– 

522 
91 
(1,296) 
(1,837) 

18,282 

(5,302) 

12,980 

(4,907) 

1,148 

13,435 

8,073 

* Details of this breakdown can be found in note 7, Staff costs. The non-controlling interest charge is moved to operating profit due to underlying equity being defined as a conditional share award. 
** The impact of the adoption of IFRS 16 (note 4) with regards to additional depreciation and interest charges relating to leases is shown by separate line items in order to improve comparability to the 2018 result presented overleaf. 
*** Headline earnings are profit attributable to equity holders of the Group after adding back the adjustments noted above. The increase is calculated as the difference between 2019 and 2018 measures. Headline operating margin is 
calculated as: Headline operating profit divided by net revenue.

 78 

M&C Saatchi plc 

 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
Notes Continued 

1. Headline results and earnings per share continued 
The analysis below provides a reconciliation between the Group’s statutory results and the headline results. 

Statutory 
2018# 

Amortisation 
of acquired 
intangibles 
(note 16) 

Impairment 
of acquired 
intangibles 
(note 16) 

Impairment 
of 
associates 
(note 17) 

FVTPL 
Investments 
under IFRS 9 
(note 20a) 

Revaluation 
of contingent 
consideration 
(note 15) 

Year ended 31 December 2018# 

Note 

Billings (unaudited) 

Revenue 

Net revenue 

Staff costs 
Depreciation 
Amortisation 
Impairments 
Other operating charges 
Other gains/losses 

Operating (loss) / profit 

Share of results of associates and JV 
Impairment of associate investment 
Finance income 
Finance cost 

(Loss) / profit before taxation 

Taxation 

(Loss) / profit for the year 

Non-controlling interests 
(Loss) / profit attributable to equity 
holders of the Group**** 

7 
18 
16 
16 

17 
17 
9 
9 

10 

£000 

603,652 

417,366 

250,304 

(196,068) 
(3,037) 
(4,730) 
(4,167) 
(47,226) 
1,584 

(3,340) 

2,825 
(674) 
273 
(4,472) 

(5,388) 

(7,587) 

(12,975) 

(121) 

(13,096) 

Capital 
gain tax 
on issue 
of put 
options* 
£000 

Dividends paid to 
IFRS2 put holders 
(note 7)** 

Put option 
accounting 
(note 27 
and 28)*** 

Headline 
results 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

– 

– 

– 

– 
– 
4,427 
– 
– 
– 

4,427 

– 
– 

– 
– 

4,427 

(1,021) 

3,406 

(937) 

2,469 

– 

– 

– 

– 
– 
– 
1,269 
– 
– 

1,269 

– 
– 

– 
– 

1,269 

– 

1,269 

– 

1,269 

– 

– 

– 

– 
– 
– 
– 
– 
– 

– 

– 
674 
– 
– 

674 

– 

674 

– 

674 

– 

– 

– 

– 
– 
– 
– 
– 
(1,177) 

(1,177) 

– 
– 
– 

229 

(948) 

179 

(769) 

– 

(769) 

– 

– 

– 

– 
– 
– 
– 
– 
37 

37 

– 
– 
– 

– 

37 

– 

37 

– 

37 

– 

– 

– 

– 
– 
– 
– 
– 
– 

0 

– 
– 
– 

– 

– 

517 

517 

– 

517 

– 

– 

– 

3,106 
– 
– 
– 
– 
– 

603,652 

417,366 

– 

250,304 

17,178 
– 
– 
– 
– 
– 

(175,784) 
(3,037) 
(303) 
(2,898) 
(47,226) 
444 

3,106 

17,178 

– 
– 
– 

– 

3,106 

– 

3,106 

(2,841) 

– 
– 
– 

3,115 

20,293 

(403) 

19,890 

– 

21,500 

2,825 
– 
273 
(1,128) 

23,470 

(8,315) 

15,155 

(3,899) 

265 

19,890 

11,256 

# The statutory result for year ended 31 December 2018 has been restated in addition to the add back of intangible impairments reducing by £0.9million from £2.2million to £1.3million. Detailed in note 2. 
* As part of setting up equity schemes in Australia, subsidiary equity was disposed of which created a local profit on disposal. On consolidation the profit on disposal has been eliminated (IFRS 10.23); however, the capital gains tax and 
non-controlling interest effect has not been so removed.  
** Details of this breakdown can be found in note 7. The non-controlling interest charge is moved to operating profit due to underlying equity being defined as a conditional share award. 
*** These values represent put options accounted for as conditional share awards (£17,097k) (note 28) and fair value adjustments to minority put option liabilities (£3,115k) (note 27). 
**** Headline earnings are profit attributable to equity holders of the Group after adding back the adjustments noted above. The increase is calculated as the difference between 2019 and 2018 measures. Headline operating margin is 
calculated as: Headline operating profit divided by net revenue. 

M&C Saatchi plc  

79 

 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
 
Notes Continued 

1. Headline results and earnings per share continued 

Policy 
Basic and diluted earnings per share are calculated by dividing appropriate earnings metrics of the Group by the weighted average number of shares in issue during the year.  

Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares in issue on the assumption of conversion of all potentially dilutive ordinary shares. Anti-dilutive potential 
ordinary shares are excluded. The dilutive effect of unvested outstanding options is calculated based on the number that would vest had the balance sheet date been the vesting date. 

Year ended 31 December 2019 

Before 
exceptionals 

2019 

£000 

2019 

£000 

(Loss) / profit attributable to equity shareholders of the Group 

(6,642) 

(11,796) 

Basic earnings per share 

Weighted average number of shares (thousands) 

Basic EPS 

Diluted earnings per share 

90,253 

(7.36)p 

90,253 

(13.06)p 

Headline 
2019 

£000 

8,073 

90,253 

8.95p 

Weighted average number of shares (thousands) as above 

90,253 

90,253 

90,253 

Add 

–  Conditional shares  

–  Put option 

–  Contingent consideration 

Total 

Diluted earnings per share 

– 

– 

– 

– 

– 

– 

90,253 

(7.36)p 

95,253 

(13.06)p 

3,650 

2,316 

281 

96,500 

8.37p 

 80 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
Notes Continued 

1. Headline results and earnings per share continued 

Year ended 31 December 2018 

(Loss) / profit attributable to equity shareholders of the 
Group 

Basic earnings per share 

Weighted average number of shares (thousands) 

Basic EPS 

Diluted earnings per share 

Weighted average number of shares (thousands) as above 

Add 

–  Conditional shares  

–  Put option 

–  Contingent consideration 

Total 

Diluted earnings per share 

# Statutory profit and diluted number of shares for the year ended 31 December 2018 has been restated, see note 2.  

2018# 

£000 

  Headline 
2018# 

£000 

(13,096) 

11,256 

84,360 

(15.52)p 

84,360 

13.34p 

84,360 

84,360 

– 

– 

– 

84,360 

(15.52)p 

6,361 

– 

308 

91,029 

12.37p 

M&C Saatchi plc  

81 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
Notes Continued 

2. Prior year misstatements 
As explained in the Finance Director’s Review, the Company experienced significant difficulty in 
validating some of its accounting records for periods prior to 2019. The combination of relatively 
poor accounting records for the period prior to 2019, coupled with the departure of senior 
finance personnel made this exercise and the audit all the more difficult and time consuming. As 
such, the adjustments made in respect of earlier accounting periods must be taken as 
management’s best estimates using the available evidence.  

As detailed on page 10 of the Strategic Report, the Group has identified accounting errors 
relating to transactions recognised in periods prior to 2019. Subsequent to an independent 
forensic review carried out by PwC and a further internal review performed during the last 
quarter of 2019, we have identified £14.0m of adjustments impacting the headline profit before 
tax for the year ended 31 December 2018 and earlier periods. Had such headline contributions to 
specific businesses performance been known at the time there would also have been £2.8m 
impairment of goodwill at the end of 2017. Accordingly, this has been adjusted for as at 1 January 
2018 (note 2a) to reflect the actual state of these businesses in contrast to their inflated 
profitability. Separately, a review of put option accounting, and a change to accounting practice 
relating to LLPs resulted in a further total profit reduction of £8.5m. An important distinction 
which requires highlighting is that these additional adjustments to put option accounting are as a 
result of a review of significant judgements to be made regarding accounting as opposed to the 
erroneous accounting which triggered the £14.0million headline profitability overstatement.  

The misstatements have been corrected in accordance with the requirements of IAS 8 as follows: 
•  Where a misstatement has been attributed to the financial year ended 31 December 
2018, the comparative amounts related to the error have been restated in the 2019 
Annual Report. 

•  Where a misstatement is known to relate to periods prior to 2018 it has been 

recognised by adjusting the most recent comparative position presented – being the 
balance sheet as at 1 January 2018. 

•  Where it has been impracticable to accurately attribute a misstatement to a specific 

accounting period then the earliest comparative period presented has been adjusted - 
being by adjustments to the assets, liabilities and equity as at 1 January 2018 (i.e. the 
identical balance sheet to that described in the second bullet point above). We provide 
commentary on these items below. 

The accounting misstatements have been classified by separation into the following categories: 

 

 

 

Trading adjustments – Adjustments principally arising from misstatements of accrued 
income and amounts receivable which would have arisen as a result of services 
provided to our clients but for which no provision of such service is believed to have 
been performed. Thus such receivables required elimination from the financial 
statements. 
Non-trading adjustments – Adjustments arising from misstatements in terms of not 
recognising certain staff and operating costs which are not directly related to the 
servicing of our clients. 
Non-current asset adjustments – Adjustments arising from overstatement in the value 
of plant and equipment or intangible assets (both Goodwill and capitalised software 
costs). For example, fixed assets which ceased to exist following office refurbishment 

 

 

works of previous years but which were continued to be held on the fixed asset 
register and instances where intangible assets had been capitalised inappropriately 
due to the absence of their having future economic benefit to the Group. 
Put option accounting adjustments – Adjustments arising from a full internal review by 
management as to the appropriateness of management judgements required when 
determining the requisite accounting for put option incentive schemes. Such review 
facilitated by the latest interpretations of IFRS and events having occurred which were 
not previously available, such as the views of the new Audit Committee. 
Financial reporting adjustments – Adjustments arising from incorrect and 
unsubstantiated journal entries made in the 2018 year-end consolidation process or in 
relation to misclassification of balances (such as holding an investment as an other 
receivable). 

Commentary relating to those adjustments which were impracticable to identify to 
the specific accounting period to which they relate 

All adjustments relating to put options and financial reporting adjustments were able to be 
accurately attributed to the correct financial period. 

Adjustments relating to non-current assets (fixed assets, software and Goodwill) were able to be 
attributed to the correct reporting period, with the exception of certain of the fixed assets. This 
was as a result of a material number of fixed assets having inadequate descriptions to be able to 
identify what they relate to. 

There are also a material number of items relating to trading and non-trading activities which 
were unable to be attributed to a specific reporting period. This was as a result of a lack of 
records, inadequate descriptions and the departure from the business of management who were 
involved in the accounting across a number of years.  

Index of misstatement tables 

The effect of these misstatements on the statements previously presented in the 2018 Annual 
Report are presented separately in the following tables: 

 
 
 

 
 

 

Note 2(a) – Effect on Balance sheet and reserves as at 1 January 2018. 
Note 2(b) – Impact on income statement for year ended 31 December 2018. 
Note 2(c) – Tabular presentation of Income statement adjustments to clarify overall 
impact upon profit before and after tax with explanations as to component elements. 
Note 2(d) – Effect on Balance sheet and reserves as at 31 December 2018. 
Note 2(e) – Explanatory note of the composition of the put option accounting 
adjustments.  
Note 2(f) – Sundry other relevant matters required to be mentioned as a result of the 
identified accounting misstatements. 

 82 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

2(a) Impact of misstatements on consolidated balance sheet as at 1 January 2018 

Consolidated balance sheet - as at 1 January 2018 

As 
previously 
reported 

Trading 
adjustments 

Non-trading 
adjustments 

Non-
current 
asset 
adjustments 

Put option 
adjustments 

Financial 
reporting 
adjustments 

Total 
adjustments 

As 
restated 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

Non-current assets 
Intangible assets 
Investments in associates 
Plant and equipment 
Other non-current assets 
Deferred tax assets 
Financial assets at FVTPL 

Current assets 
Trade and other receivables 
Current tax assets 
Cash and cash equivalents 
Non-current assets Held-for-sale 

Current liabilities 
Trade and other payables 
Current tax liabilities 
Minority shareholder put option liabilities 
Other current liabilities 

Net current assets 
Total assets less current 
liabilities 
Non-current liabilities 
Minority shareholder put option liabilities 
Other non-current liabilities 

Total non-current liabilities 

48,515 
19,725 
12,269 
9,325 
4,797 
- 

94,631 

120,096 
945 
48,957 
- 

169,998 

(128,256) 
(1,221) 
(14,813) 
(4,108) 

(148,398) 

- 
- 
- 
- 
- 
- 

– 

(1,799) 
- 
- 
- 

(1,799) 

- 
335 
- 
- 

335 

21,600 

(1,464) 

116,231 

(1,464) 

(10,316) 
(41,845) 

(52,161) 

- 
- 

- 

- 
- 
- 
- 
- 
- 

- 

(372) 
- 
- 
- 

(372) 

(350) 
82 
- 
- 

(268) 

(640) 

(640) 

- 
- 

- 

(3,696) 
- 
(2,441) 
- 
- 
- 

(6,137) 

- 
- 
- 
- 

- 

- 
(185) 
- 
- 

(185) 

(185) 

(6,322) 

- 
- 

- 

- 
- 
- 
- 
243 
- 

243 

- 
- 
- 
- 

- 

(3,390) 
- 
11,312 
- 

7,922 

7,922 

8,165 

6,758 
- 

6,758 

Total net assets 

64,070 

(1,464) 

(640) 

(6,322) 

14,923 

- 
- 
- 
- 
- 
- 

- 

(3,295) 
- 
- 
- 

(3,696) 
- 
(2,441) 
- 
243 
- 

(5,894) 

(5,466) 
- 
- 
- 

44,819 
19,725 
9,828 
9,325 
5,040 
- 

88,737 

114,630 
945 
48,957 
- 

(3,295) 

(5,466) 

164,532 

- 
- 
(2,478) 
- 

(2,478) 

(5,773) 

(3,740) 
232 
8,834 
- 

(131,996) 
(989) 
(5,979) 
(4,108) 

5,326 

(143,072) 

(140) 

21,460 

(5,773) 

(6,034) 

110,197 

(3,644) 
- 

(3,644) 

(9,417) 

3,114 
- 

(7,202) 
(41,845) 

3,114 

(49,047) 

(2,920) 

61,150 

M&C Saatchi plc  

83 

 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
Notes Continued 

Total adjustment to equity: 

Minority interest put option 
reserve 
Non-controlling interest 
acquired 

Non-controlling interest 

Retained earnings 

Merger reserve 

Other reserves 

Consolidated balance sheet - as at 1 January 2018 

As 
previously 
reported 

Trading 
adjustments 

Non-trading 
adjustments 

Non-
current 
asset 
adjustments 

Put option 
adjustments 

Financial 
reporting 
adjustments 

Total 
adjustments 

As 
restated 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

(13,958) 

(21,040) 

6,532 

25,235 

31,592 

35,709 

64,070 

- 

- 

- 

- 

- 

- 

(1,464) 

(640) 

- 

- 

- 

- 

- 

- 

- 

(4,880) 

(1,442) 

- 

4,419 

(6,122) 

(1,703) 

(15,661) 

- 

(4,923) 

15,427 

- 

- 

- 

- 

(3,295) 

- 

- 

- 

(21,040) 

(4,923) 

5,148 

(1,442) 

- 

1,609 

30,383 

30,150 

35,709 

(1,464) 

(640) 

(6,322) 

14,923 

(9,417) 

(2,920) 

61,150 

 84 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
Notes Continued 

2(b) Impact of misstatements on consolidated income statement for year ended 31 December 2018 

Billings (unaudited) 

Revenue 
Project cost / direct cost 

Net revenue 
Staff costs 
Depreciation 
Amortisation 
Impairment charges 
Other operating charges 
Other gains / losses 

Operating profit 
Share of results of 
associates 
Finance income 
Finance costs 

Profit before taxation 

Taxation 

Profit for the year 

Attributable to: 
Equity shareholders of the 
Group 
Non-controlling interests 

Profit for the year 

Earnings per share 
Basic (pence) 
Diluted (pence) 

As 
previously 
reported 
£000 

609,610 

422,404 
(167,031) 

255,373 
(182,536) 
(3,558) 
(4,730) 
(2,869) 
(46,496) 
1,584 

Trading 
adjustments 

Non-trading 
adjustments 

£000 

(4,789) 

(3,869) 
10 

(3,859) 
– 
– 
– 
(70) 
70 
– 

£000 

– 

– 
– 

– 
(379) 
– 
– 
– 
(800) 

Non-current 
asset 
adjustments 
£000 

– 

– 
– 

– 
– 
521 
– 
(1,902) 
– 
– 

Put option 
adjustments 

£000 

– 

– 
– 

– 
(12,880) 
– 
– 
– 
– 
– 

16,768 

(3,859) 

(1,179) 

(1,381) 

(12,880) 

Financial 
reporting 
adjustments 
£000 

(1,169) 

(1,169) 
(41) 

(1,210) 
(273) 
– 
– 
674 
– 
– 

(809) 

(674) 

– 
– 

Total 
adjustments 

As restated 

£000 

(5,958) 

(5,038) 
(31) 

(5,069) 
(13,532) 
521 
– 
(1,298) 
(730) 
– 

(20,108) 

(674) 

– 
(2,204) 

£000 

603,652 

417,366 
(167,062) 

250,304 
(196,068) 
(3,037) 
(4,730) 
(4,167) 
(47,226) 
1,584 

(3,340) 

2,151 

273 
(4,472) 

(5,388) 

(7,587) 

2,825 

273 
(2,268) 

17,598 

(6,635) 

10,963 

8,255 

2,708 

– 

– 
– 

– 

– 
– 

(3,859) 

(127) 

(3,986) 

(1,179) 

158 

(1,021) 

– 

– 
– 

(1,381) 

(1,149) 

(2,530) 

– 

– 
(2,204) 

(15,084) 

(1,483) 

(22,986) 

61 

105 

(952) 

(15,023) 

(1,378) 

(23,938) 

(12,975) 

(3,986) 

(1,021) 

(2,530) 

(12,436) 

(1,378) 

(21,351) 

(13,096) 

– 

– 

– 

(2,587) 

– 

(2,587) 

121 

10,963 

(3,986) 

(1,021) 

(2,530) 

(15,023) 

(1,378) 

(23,938) 

(12,975) 

9.79p 
9.15p 

(15.52)p 
(15.52)p 

The nature and composition of the categories of misstatements presented above is explained below in section 2(c). 

M&C Saatchi plc  

85 

 
 
 
 
  
  
  
 
 
  
 
 
 
 
 
  
 
  
 
 
  
  
  
  
 
  
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
Notes Continued 

2(c) – All Income statement adjustments to clarify overall impact upon Profit before 
tax 

In aggregate the prior years’ adjustments identified as being required are split between 2018 and 
prior to 2018 as follows: 

Total 
Pre 2018 Adjustments 
In year 2018 Adjustments 
Total profit impact 

PBT £’000 
(5,158) 
(22,986) 
(28,144) 

Tax £'000  PAT £'000 
(4,683) 
(23,938) 
(28,621) 

475 
(952) 
(477) 

The aggregate of the prior year adjustments in terms of categories presented are as follows: 

Trading  
Non-trading 
Non-current assets impairment 
Financial reporting 
Headline PBT impact 
Financial reporting 
Put options 
Goodwill and intangible 
Statutory PBT impact 
Tax 
PAT impact 

Pre–2018 adjustments  

Pre 2018 Adjustments 

Item 

Revenue 
Project cost 
Staff costs 
Staff costs 
Other operating charges 
Impairments - tangible fixed assets 
Impairments - intangible assets 
Put option adjustments 

PBT effect 

Tax - add back 

PAT effect 

Pre-2018 
£000 
(1,799) 
(463) 
(2,441) 
(505) 
(5,208) 
(2,790) 
6,536 
(3,696) 
(5,158) 
475 
(4,683) 

During 
2018 
£000 

(3,859) 
(1,179) 
(2,307) 
(1,483) 
(8,828) 
– 
(15,084) 
926 
(22,986) 
(952) 
(23,938) 

Total 
£000 
(5,658) 
(1,642) 
(4,748) 
(1,988) 
(14,036) 
(2,790) 
(8,548) 
(2,770) 
(28,144) 
(477) 
(28,621) 

£'000 

Description 

(1,989) 
(313) 
305 
(2,790) 

Revenue recognised with no support 
Costs not recognised 
Add back of 2017 staff bonus expense 
Incorrect accounting of LLP dividends 

(770)  Operating costs not recognised 

Impairment of non-current assets identified as not existing 
Goodwill impairments and other intangibles 
Judgement change relating to put options accounting 

(2,441) 
(3,696) 
6,536 

(5,158) 

475 

(4,683) 

The difference between the pre 2018 profit adjustments above and the increase in retained 
earnings of £5,148k is largely due to put option adjustments i.e. the release of share option 
charges to retained earnings.  

Profit impacting adjustments 
Revenue adjustments relate to instances where a number of UK businesses had recognised 
revenue which had no support as to its validity to be so recognised. 
Project cost and operating charge adjustments relate to expenses and their corresponding 
liabilities which had not been recognised during the course of normal business which should have 
been so recognised. 

The add back of staff costs arises as a result of a timing issue relating to the recognition of a 2017 
bonus expense in 2018 (and consequently requires reversal). 

The incorrect accounting of LLP dividends relates to the incorrect accounting of dividends paid to 
members of the Group’s LLP entities from 2017 and earlier has been made to statutory profit 
before tax. This adjustment has no impact on 2018 headline profit before tax. 

The additional impairments (exclusive of goodwill) relate to both plant and equipment and 
intangible assets. A total net book value of £2.4m plant and equipment was identified as not 
existing as at 1 January 2018 and £0.1m of intangibles was identified as having been 
inappropriately capitalised due to the lack of future economic benefits arising at the point of 
capitalisation. 

The Goodwill impairments relate to write downs of goodwill attached to the PR and LIDA UK 
businesses. A CGU reallocation was not performed when the UK business was reorganised in 
2016. If this had been carried out at the time these impairments would have been recognised at 
the end of 2017. Note, £926k impairment of Goodwill ascribed to LIDA was originally recognised 
during 2018. As this has now been taken as a pre-2018 charge it is consequently added back to 
the 2018 Income Statement (described below). 

The add back of put option charges relates to changes in the interpretation of judgements 
originally made at the point of inception of the awards. 

Balance sheet only adjustment 
One significant non-profit impacting adjustment is also relevant to the understanding of a user of 
the financial statements. This item relates to a put option award made to senior management of 
an Australian subsidiary. This is considered a financial reporting adjustment due to its 
manifestation as not relating to judgements around put option accounting and in fact being a 
result of it never having been previously accounted for. 

The adjustment requires recognition of a minority shareholder put options liability of £6.1m, with 
the corresponding entry being taken to reserves. This has been recognised due to a significant 
management incentive scheme awarded in 2017 having not been previously included within the 
Annual Report.  

 86 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

2018 Adjustments 
The adjustments relating to the year ended 31 December 2018 are as described below. 

Trading adjustments 

Item 

Revenue 
Project cost 

PBT effect 
Tax – add back 

PAT effect 

£000  Description 

Inappropriate recognition of revenue 
Inappropriate recognition of costs 

(3,869) 
10 

(3,859) 
(127) 

(3,986) 

An overstatement of revenue by £3.7million was identified, with a corresponding overstatement 
of accrued income, across a number of businesses. One UK business accounted for £1.6million of 
this error, the LA business contributed £0.5million and the balance of £1.6million related a 
number to of smaller errors amongst a number of other UK businesses. 
In addition, another UK business had not appropriately applied IFRS 15 on transition, with the 
result that revenue had been understated by approximately £1.0million. This was, however, offset 
by £1.2million of inter-company trading costs incurred during 2018, but which had not been 
accounted for. 

Non-trading adjustments 

Item 
Staff costs 
Other operating charges 

PBT effect 
Tax - add back 

PAT effect 

£000 
(379) 
(800)  Operating costs not recognised 

Staff bonuses not accrued in correct period 

(1,179) 
158 

(1,021) 

Adjustments made to staff costs were comprised of two principal items: 

 
 

Failure to accrue for Australian staff bonuses at the end of 2018 totalling £0.2m; and 
No accounting entries made for freelance staff employed at one UK business from 
September 2018 until the end of the year.  

The increase in other operating charges of £0.8m relates to a number of instances where known 
and predictable costs (such as rates) had not been accrued in the period to which such expense 
related. 

Non-current asset adjustments 

Item 
Impairment 
Reversal of impairment 
Depreciation (add back) 

PBT effect 
Tax - additional 

PAT effect 

(1,381) 
(1,149) 

(2,530) 

£'000  Description 
(2,828) 
926 
521 

Non-current assets identified as not existing 

Resultant reduction in depreciation charge  

Non-current assets which should have been impaired during 2018 include both tangible fixed 
assets and intangible assets (software). 

Fixed assets were concluded as not existing. In total a net book value of £2.3m of fixed assets 
required elimination. The specific categories of fixed asset to which these items relate is detailed 
in note 18. 

Further, as a result of the fixed asset impairments described above for 2018 and 2017 the 
depreciation charge for 2018 reduced by £0.5m. 

Adjustments required to be made to software intangible assets total £0.5m. These relate to an 
instance at one UK business unit where, based on the reviews conducted during 2019, intangible 
assets had been recognised during 2018 which were not capital in nature (as there was no future 
economic benefits due to be generated from the related cost) and should have been treated as 
an expense in their year of occurrence. 

There were no adjustments relating to impairment of Goodwill identified for 2018 other than the 
LIDA impairment of £0.9million now recognised during 2017, as opposed to 2018, described above 
in the pre-2018 adjustment commentary. 

Put option adjustments 

Item 
Staff costs 
Finance costs 

PBT effect 
Tax - additional 

PAT effect 

£000  Description 

Change in judgement affecting the fundamental basis for the 
accounting of put options awarded by the Group 

(12,880) 
(2,204) 

(15,084) 
61 

(15,023) 

Adjustments arising through put options are explained in detail at note 2(e). These adjustments 
principally arise as a result of a reassessment of judgements surrounding the Company’s share 
schemes, such as the South African items. This updated view of the judgments has changed the 
fundamental basis of the accounting of put options and the application of the relevant elements of 
IFRS. 

M&C Saatchi plc  

87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

Financial reporting adjustments 

Item 
Revenue 
Project cost 
Staff costs 

PBT effect 
Tax - add back 

PAT effect 

£000  Description 

UK sub-group consolidation journals with no support 
Prior year audit unadjusted error 
Prior year audit unadjusted error 

(1,169) 
(41) 
(273) 

(1,483) 
105 

(1,378) 

These items principally relate to two types of profit-impacting identified accounting errors: 

 

 

Those relating to a number of adjustments which were posted to a subsidiary 
consolidation of a number of UK corporate entities. Due to the poor quality of 
accounting records available for subsequent review in the latter part of 2019 these 
consolidation adjusting journals have been concluded as incorrect and thus eliminated. 
This correction has resulted in a £1.2m charge to the income statement for the year 
ended 31 December 2018. 
Also included are the prior year unadjusted audit misstatements identified by the 
previous auditors which were concluded as not being material to the 2018 Annual 
Report, and accordingly not adjusted for as permitted under International Standards 
of Auditing. These unadjusted items represented a £0.3m charge to the income 
statement and was not previously recognised subsequent to discussions between the 
then incumbent auditors and the then Audit Committee. These items have now been 
adjusted due to the material nature of the other adjustments described within this 
note. 

Finally, £1.1m of trade and other receivables have been redefined on balance sheet as financial 
assets at FVTPL, as these relate to equity received in return for services supplied and £0.7m of 
impairments relating to the Group’s Asian Associates have been reanalysed to share of results of 
associates. The balance sheet has been grossed up to reconcile other debtors and accruals of 
£12.9m in relation to third party media spend where the Group is an agent. These adjustments 
are not profit impacting. 

 88 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
Notes Continued 

2(d) Impact of misstatements on consolidated balance sheet as 31 December 2018 

Non-current assets 
Intangible assets 
Investments in associates 
Plant and equipment 
Other non-current assets 
Deferred tax assets 
Financial assets at FVTPL 

Current assets 
Trade and other receivables 
Current tax assets 
Cash and cash equivalents 
Non-current assets Held-for-sale 

Current liabilities 
Trade and other payables 
Current tax liabilities 
Minority shareholder put option 
liabilities 
Other current liabilities 

Net current assets 
Total assets less current 
liabilities 
Non-current liabilities 
Minority shareholder put option 
liabilities 
Other non-current liabilities 

Total non-current liabilities 

Total net assets 

Consolidated balance sheet - for the year ended 31 December 2018 

As 
previously 
reported 

Pre 2018 
adjustments 
(Note 2a) 

Trading 
adjustments 

Non-trading 
adjustments 

Non-
current 
asset 
adjustments 

Put option 
adjustments 
(note 2e) 

Financial 
reporting 
adjustments 

Total 
adjustments 

As 
restated 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

£000 

49,780 
9,483 
13,274 
4,248 
5,687 
12,958 

95,430 

150,941 
968 
50,065 
13,106 

215,080 

(142,627) 
(3,318) 

(12,327) 

(14,812) 

(173,084) 

41,996 

(3,696) 

– 
(2,441) 

– 
243 

– 
(5,894) 

(5,466) 

– 
– 
– 

– 
– 
– 
– 
– 
– 

– 

(3,714) 
(105) 
– 
– 

(5,466) 

(3,819) 

(3,740) 
232 

8,834 

– 
5,326 

(140) 

(145) 
(22) 

– 

– 

(167) 

(3,986) 

– 
– 
– 
– 
– 
– 

– 

(239) 
– 
– 
– 

(239) 

(940) 
158 

– 

– 

388 
– 
(1,769) 
– 
– 
– 

(1,381) 

– 
(550) 
– 
– 

(550) 

– 
(599) 

– 

– 

(782) 

(1,021) 

(599) 

(1,149) 

– 
– 
– 
– 
(62) 
– 

(62) 

(459) 
– 
– 
– 

(459) 

(325) 
– 

(6,454) 

– 

(6,779) 

(7,238) 

– 
– 
– 
– 
– 
1,083 

1,083 

10,924 
– 
– 
– 

10,924 

(3,308) 
– 
(4,210) 
– 
181 
1,083 

(6,254) 

1,046 
(655) 
– 
– 

46,472 
9,483 
9,064 
4,248 
5,868 
14,041 

89,176 

151,987 
313 
50,065 
13,106 

391 

215,471 

(13,490) 
105 

(18,640) 
(126) 

(161,267) 
(3,444) 

– 

– 

2,380 

(9,947) 

– 

(14,812) 

(13,385) 

(16,386) 

(189,470) 

(2,461) 

(15,995) 

26,001 

137,426 

(6,034) 

(3,986) 

(1,021) 

(2,530) 

(7,300) 

(1,378) 

(22,249) 

115,177 

(6,063) 

(42,443) 

(48,506) 

3,114 

– 
3,114 

– 

– 

– 

– 

– 

– 

– 

– 

– 

88,920 

(2,920) 

(3,986) 

(1,021) 

(2,530) 

(695) 

– 

(695) 

(7,995) 

(173) 

– 

(173) 

2,246 

(3,817) 

– 

(42,443) 

2,246 

(46,260) 

(1,551) 

(20,003) 

68,917 

M&C Saatchi plc  

89 

 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
Notes Continued 

Total adjustment to equity: 

Share Premium 
Minority interest put option 
reserve 
Non-controlling interest 
acquired 
Non-controlling interest   

Retained earnings 

Other reserves 

As 
previously 
reported 

Pre 2018 
adjustments 
(Note 2a) 

£000 

46,667 

£000 

– 

(12,954) 

(1,703) 

(22,464) 

7,207 

34,195 

36,269 

88,920 

– 

(4,923) 

5,148 

(1,442) 

Consolidated balance sheet - for the year ended 31 December 2018 

Trading 
adjustments 

Non-trading 
adjustments 

Non-
current 
asset 
adjustments 

Put option 
adjustments 
(Note 2e) 

Financial 
reporting 
adjustments 

Total 
adjustments 

As 
restated 

£000 

£000 

£000 

£000 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(3,986) 

(1,021) 

(2,530) 

– 

– 

– 

(4,933) 

(252) 

252 

(1,352) 

(1,710) 

– 

£000 

– 

(173) 

131 

– 

(1,378) 

(131) 

£000 

£000 

(4,933) 

41,734 

(2,128) 

(15,082) 

383 

(22,081) 

(6,275) 

(5,477) 

(1,573) 

932 

28,718 

34,696 

(2,920) 

(3,986) 

(1,021) 

(2,530) 

(7,995) 

(1,551) 

(20,003) 

68,917 

The greater impact of the prior year adjustments on the income statement than on the balance sheet is due in most part to the change in valuation of variable share-based payment charges (IFRS 2), that 
have no effect on the balance sheet.  

 90 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
Notes Continued 

2(e) Put option accounting adjustments 
The accounting for put options is set out on page 67 and the significant judgements on page 68. We have fully reassessed the judgement as to whether the put options constitute conditional shares (IFRS 2) or 
minority interest put options (IFRS 9); at the same time we have examined the judgements surrounding market and non–market conditions embedded in conditional shares (IFRS 2). The impact of these 
adjustments relating to the reporting period ended 31 December 2018 is presented below and the nature of the adjustments explained overleaf. 

Income statement adjustments for the year ended 31 December 2018 

Staff costs 
Tax expense 
Finance income 
Finance costs 
Total income statement effect 
Attributable to equity shareholders 
Attributable to Non-controlling interest 

Change in 
category 
(IFRS 2 or 
IFRS 9) 
£000 
(114) 
– 
– 
(2,204) 
(2,318) 
(1,504) 
(814) 
(2,318) 

Variable 
share based 
payment 
charges 
£000 
(10,760) 
– 
– 
– 
(10,760) 
(10,760) 
– 
(10,760) 

Cash-settled 
share based 
payments 
(SA) 
£000 
(233) 
61 
– 
– 
(172) 
(172) 
– 
(172) 

Change in 
accounting 
practice 

Total 
adjustment 
(note 2b) 

£000 
(1,773) 
– 
– 
– 
(1,773) 

(1,773) 
(1,773) 

£000 
(12,880) 
61 
– 
(2,204) 
(15,023) 
(12,436) 
(2,587) 
(15,023) 

Relating to 
1 January 
2018 (note 
2a) 
£000 
– 
– 
– 
– 
– 
– 
– 
– 

Relating to 
year ended 31 
December 
2018 
£000 
(12,880) 
61 
– 
(2,204) 
(15,023) 
(12,436) 
(2,587) 
(15,023) 

Balance sheet adjustments as at 31 December 2018 

£000 

£000 

£000 

£000 

£000 

£000 

Non-current assets 
Deferred tax assets 
Current assets 
Trade and other receivables 
Current liabilities 
Trade and other payables 
Minority shareholder put option liabilities 
Non-current liabilities 
Minority shareholder put option liabilities 
Total net asset effect 

Equity adjustments as at 31 December 2018 

Share premium 
Minority interest put option reserve 
Non-controlling interest acquired 
Non-controlling interest   
Retained earnings 
Total reserves effect 

– 

(459) 

– 
4,858 

6,063 
10,462 

£000 
(4,933) 
4,167 
252 
(3,646) 
14,622 
10,462 

– 

– 

– 
– 

– 
– 

£000 
– 
– 
– 
– 
– 
– 

181 

– 

(1,086) 
– 

– 
(905) 

£000 
– 
– 
– 
– 
(905) 
(905) 

– 

– 

(2,629) 
– 

– 
(2,629) 

£000 
– 
– 
– 
(2,629) 
– 
(2,629) 

181 

(459) 

(3,715) 
4,858 

6,063 
6,928 

£000 
(4,933) 
4,167 
252 
(6,275) 
13,717 
6,928 

243 

– 

(3,390) 
11,312 

6,758 
14,923 

£000 
– 
4,419 
– 
(4,923) 
15,427 
14,923 

£000 

(62) 

(459) 

(325) 
(6,454) 

(695) 
(7,995) 

£000 
(4,933) 
(252) 
252 
(1,352) 
(1,710) 
(7,995) 

M&C Saatchi plc  

91 

 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
 
Notes Continued 

The adjustments required to be made to the Group’s put option accounting can be categorised as 
follows: 

 

 

 

Change in classification of the schemes as representing from as future obligations held 
on the Balance sheet as liabilities (IFRS 9) to share-based payments recognised in the 
Income statement (IFRS 2)). 
Identification of certain share-based payment schemes as requiring revaluation at the 
end of each reporting period due to the presence of non-market performance 
conditions. 
Identification of certain put option schemes as being in substance cash-settled share-
based payments. 

  Mandatory change to the approach for accounting for LLPs share of profits. 

The Group’s put option accounting is dependent on each award.  

Reclassification from change in category (IFRS 2 or to IFRS 9) – As noted above, schemes may be 
accounted for under either IFRS 2 (recognition of an expense each period) or as a liability held at 
the fair value of the future expected reward in line with IFRS 9. 

We have reviewed the method of application of our significant judgements in categorising 
between IFRS 2 and IFRS9. This new method of application of the judgement has resulted in many 
of the awards that had been classified historically as IFRS 9 being re classified as IFRS 2. The 
change to IFRS 2 has had a positive impact on reserves, however, it has also had the impact on 
additional finance costs (IFRS 9) of £2.2m in the 2018 income statement. 

In some cases where there was an IFRS 9 scheme directly funded by loans to equity holders, with 
the equal investment value in NCI reserve, on reclassification to IFRS 2 the two values have been 
netted off removing the debit, disclosed in trade and other receivables, from our consolidated 
accounts.   

Additional charge for non-market conditions – Each scheme has performance conditions attached 
to it. The final outturn of these performance conditions impacts the final value of a scheme at the 
point of exercise. Where a scheme is accounted for as a share-based payment (IFRS 2), 
management are required to identify whether these performance conditions are market based or 
no market based conditions. 

Where a scheme is comprised of only market-based performance conditions then the fair value 
of the award is defined at inception of the agreement and not revisited. Where, however, a 
scheme is considered to have performance conditions which are not market based then there is 
a requirement for the quantum of the share-based payment to be revisited each period end. 
We have now concluded that the correct application of IFRS 2 means that certain of the Group’s 
schemes have performance conditions which are not market based. We had previously 
concluded that application of IFRS 2 meant that these performance conditions were market 
based. 

As a result, the Group has identified put option schemes accounted for as share-based payments 
which require reassessment of the expected future award value at the end of each reporting 
period. 

Unrecorded cash-settled share-based payments  – The Group’s South African operations have in 
the past acquired the shares from its departing employee’s, despite there being no agreement to 
do so. On review, this practice has now been interpreted as an unwritten put option (IFRS 2). 

The accounting for such schemes requires that the future expected reward value is held as a 
liability at the end of each reporting period. Any movement in the fair value of these awards is 
recognised within staff costs. 

Change in accounting practice  – The accounting for certain dividend payments made in line with 
the terms of members agreements of some of the Group’s Limited Liability Partnerships (LLPs) 
has been changed. This change in accounting resulted from a change in judgement that arose 
subsequent to recent discussions at the Consultative Committee for Accountancy Bodies. In past 
unallocated profits has been treated as non-controlling interests. The new judgement states that 
were where there is no discretion the profits on consolidation are treated as allocated in the 
year they are made otherwise they are treated as non controlling interests. All our LLP’s are 
affected by this change. 

2(f) Other restatement matters 
The prior year Annual Report for the year ended 31 December 2018 stated that total operating 
lease commitments were £42.0m as at 31 December 2018. During the course of the Group’s 
application of IFRS 16 (note 4) it was identified that in fact these commitments totalled £50.2m. 
This incorrect disclosure arose as a result of weaknesses in the financial controls in the reporting 
of certain overseas Group entities. 

In the prior year put option liabilities which pay a variable number of equity instruments or a 
variable amount of cash at a point in time in the future (note 27) were considered to be derivative 
instruments and consequently described as being held at fair value through profit or loss. These 
items have now been identified as representing financial liabilities held at amortised cost. Whilst 
this has no impact upon the quantum of liabilities due to be held at the end of each reporting 
period the notes to the accounts have had the 2018 comparatives descriptions amended to 
reflect this fact. This is in contrast to the IFRS 2 schemes whose recognition within the financial 
statements continues to be based on the fair value of the award at the date of inception, and, for 
a subset of schemes, reassessed at the end of each reporting period. 

 92 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

The changes required to be made to the 2018 Cash-flow statement are as presented below: 

Operating loss 

Adjustments for: 

Depreciation of plant and equipment 

Loss on sale of plant and equipment 

Impairment of plant and equipment 

Impairment of associates 

Impairment of goodwill and other intangibles 

Exercise of share-based payment schemes with cash 

Equity settled share based payment expenses 

Operating cash before movements in working capital 

Decrease / (increase) in trade and other receivables 

(Increase) / decrease in contract assets 

(Decrease) / increase in trade and other payables 

(Decrease) / increase in contract liabilities 

Cash generated from operations  

Net cash from operating activities 

Investing activities 

Acquisitions of subsidiaries net of cash acquired 

Net cash consumed investing activities 

Financing activities 

Dividends paid to non-controlling interest 

Cash consideration for non-controlling interest acquired 

Net cash consumed by financing activities 

Net Increase / (decrease) in cash and cash equivalents 

Change 
£000 

(20,108) 

(521) 

6 

2,289 

(674) 

(317) 

(108) 

10,760 

(8,673) 

(23,155) 

14,150 

25,187 

(9,398) 

(1,889) 

(1,889) 

512 

512 

1,781 

(404) 

1,377 

– 

3. Exceptional items 
Policy 

Exceptional items relate to the strategic review and restructuring and costs relating to the 
accounting misstatements.  These are shown separately and added back from headline profit to 
give a better understanding as to the underlying results of the group. 

Exceptional items for the year ended 31 December 2019 comprise the following: 

Strategic review and restructuring 
PwC forensic fees 
Legal fees 
Professional fees 
Other costs relating to misstatements 
Total exceptional items 

Operating 
costs 
£000 
– 
710 
147 
798 
300 
1,955 

Staff 
cost 
£000 
4,211 
– 
– 
– 
– 
4,211 

Taxation 
£000 
(783) 
(135) 
– 
(94) 
– 
(1,012) 

After tax 
total 
£000 
3,428 
575 
147 
704 
300 
5,154 

No exceptional costs were included within the results for the year ended 31 December 2018. 

Strategic review and restructuring 
As explained on page 8 and 13 of the Strategic Report during 2019 the Board commenced a 
strategic realignment of the Group to improve the long-term profitability of the business. 

The year ended 31 December 2019 is the Group’s first year of conducting the strategic review 
and associated restructuring. The restructuring of operations has continued into the current 
year, the cost of which, at the time of signing of the Annual Report, is expected to be 
approximately £2.0m. The costs incurred principally relate to those of staff redundancy.  

PwC forensic fees 
As announced on 12 August 2019 and as explained on page 13 of the Strategic Report the Group 
engaged PwC to perform a forensic review to provide assistance in terms of attempting to swiftly 
resolve the prior period accounting errors described in note 2 which management had identified 
in 2019. This process has continued into 2020 and further costs incurred as a result are 
described below.  

Legal fees and other costs relating to misstatements 
Legal advice and other professional costs relating to misstatements have been incurred. Costs 
include assistance provided in terms of public disclosure, the legal consequences of the 
accounting errors and increases in fees payable to the Group’s Auditor during 2019 (disclosed in 
note 8).

M&C Saatchi plc  

93 

 
 
  
 
  
 
 
 
 
 
  
 
 
 
 
 
Notes Continued 

4. Changes in accounting policies and disclosures 

New and amended standards and interpretations 
The Group has applied IFRS 16 Leases for the first time. The nature and effect of the changes 
arising through the adoption of this new accounting standard are described below. 

Several other amendments and interpretations apply for the first time in 2019, but do not impact 
preparation of the consolidated financial statements of the Group. The Group has not early 
adopted any accounting standards, interpretations or amendments which have been issued, but 
are not yet effective. 

The new and revised standards effective 1 January 2019 with no impact on the Annual Report are 
as follows: 

Amendments to IFRS 9 
Amendments to IAS 28  

Annual Improvements to IFRS 
Standards 2015 – 2017 Cycle 
Amendments to IAS 19 Employee 
Benefits 
IFRS 10 Consolidated Financial 
Statements and IAS 28 
(amendments) 
IFRIC 23  

Prepayment Features with Negative Compensation 
Long-term Interests in Associates and Joint Ventures 
Amendments to IFRS 3 Business Combinations, IFRS 11 Joint 
Arrangements, IAS 12 Income taxes and IAS 23 Borrowing 
costs 

Plan Amendment, Curtailment or Settlement 

Sale or Contribution of Assets between an Investor and its 
Associate or Joint Venture 
Uncertainty over Income Tax Treatments 

IFRS 16 Leases 
IFRS 16 supersedes IAS 17 Leases, IFRIC 4 Determining whether an Arrangement contains a 
Lease, SIC-15 Operating Leases-Incentives and SIC-27 Evaluating the Substance of Transactions 
Involving the Legal Form of a Lease. The standard sets out the principles for the recognition, 
measurement, presentation and disclosure of leases and requires lessees to account for most 
leases under a single on-balance sheet model. 

Adoption method 
The Group has adopted IFRS 16 using the modified retrospective method of adoption with the 
date of initial application being 1 January 2019. Under this method, the standard is applied 
retrospectively with the cumulative effect of initially applying the standard recognised within 
equity at the date of initial application. Accordingly, there is no restatement of the comparative 
period financial information. On adoption of IFRS 16 the Group has elected to grandfather the 
assessment of which arrangements are leases. Contracts not identified as leases under Legacy 
IFRS were not reassessed for whether there is a lease under IFRS 16. The Group also elected to 
use the recognition exemptions for lease contracts that, at the application date of IFRS 16, have a 
lease term of 12 months or less and do not contain a purchase option (‘short-term leases’), and 
lease contracts for which the underlying asset is of low value (‘low-value assets’). 

Approach to transition 
As a lessee, the Group previously classified leases as operating or finance leases based on an 
assessment of whether the lease transferred significantly all of the risks and rewards incidental 
to ownership of the underlying asset to the Group. Any prepaid rent and accrued rent were 
recognised under Prepayments and Trade and other payables, respectively. Under IFRS 16, the 
Group recognises right-of-use assets and lease liabilities for all leases (unless exempt from 
applying IFRS 16) on its balance sheet. The Group used the following practical expedients when 
applying IFRS 16 to leases previously classified as operating leases: 

 

 

 

 

 

 

applied the exemption not to recognise right-of-use assets and liabilities for leases of 
low value or for which the lease term ends within 12 months of the date of initial 
application, on a lease-by lease basis; 
relied on previous assessments on whether leases are onerous for impairment of 
right-of-use assets; 
excluded initial direct costs from the measurement of the right-of-use asset at the date 
of initial application; 
used hindsight when determining the lease term if the contract contains options to 
extend or terminate the lease; 
applied the exemption not to separate non-lease components such as service charges 
from lease rental charges; 
used a single discount rate to a portfolio of leases with reasonably similar 
characteristics. 

Leases previously accounted for as operating leases 
Under the transition rules for leases classified as operating leases, lease liabilities were 
measured at the present value of the remaining lease payments, discounted at the relevant (i.e. 
specific to each member of the Group) incremental borrowing rate as at 1 January 2019. Right-of-
use assets are measured at cost. In the majority of instances this comprised the initial amount of 
the lease liability adjusted for any lease payments made at or before the adoption date and less 
any lease incentives received at or before the adoption date. For a selection of material long-
term leases, the Group has, however, assessed the cost of the Right-of-use asset as if IFRS 16 
had always been applied from the original inception date of the lease using the incremental 
borrowing rate at the date of initial application. Under this method, the difference between the 
right-of-use asset and lease liability is taken to retained earnings as at 1 January 2019. 

Leases previously classified as finance leases 
The Group did not change the initial carrying amounts of recognised assets and liabilities at the 
date of initial application for leases previously classified as finance leases. The requirements of 
IFRS 16 were applied to the leases from 1 January 2019. 

Subleases 
Where a head lease has been sublet such that the Group acts as an intermediate lessor then the 
two legal contracts are accounted for separately. The liability relating to the head lease is 
retained whilst the portion of the Right-of-use asset sublet is derecognised and replaced with a 
lease receivable where the sublease is considered to be a finance lease. Upon transition to IFRS 
16 the difference in the carrying amounts of the Right-of-use asset relating to a sublease and the 
corresponding finance lease receivable is recognised within reserves.  

The accounting for recognition of a sublease at transition is the same as that described in  
note 19. 

 94 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
  
 
Notes Continued 

As a result of subleases held by the Group at the start of 2019 a finance lease receivable of 
£2.1million has been duly recognised as shown below in the tabular presentation of the impact of 
adoption. 

Impact of adoption of IFRS 16 
As stated in the Finance Director’s Report on page 11, adopting IFRS 16 has resulted in an 
increase in earnings for the year ended 31 December 2019 of £0.6m compared to that which 
would have been recognised under Legacy IFRS. 

The following table reconciles the opening balance for the lease liabilities as at 1 January 2019 
based upon the operating lease commitments as at 31 December 2018: 

Operating lease commitments as at 1 January 2019 

Short term / low value leases not included in lease liabilities 

Leases not previously reported as operating lease commitments* 

Gross lease liabilities at 1 January 2019 

£000 

42,006 

(1,567) 

8,269 

48,708 

(5,127) 

43,581 

158 

43,739 

The effect of adoption IFRS 16 as at 1 January 2019 (increase/(decrease)) upon the balance 
sheet is as follows: 

Effect of discounting 

Increase / 
(decrease) 
£000 

Additional lease liabilities at 1 January 2019 

HP included in borrowings at 1 January 2019 

Lease liabilities 1 January 2019 

Assets 
Right-of-use assets 
Deferred tax assets 
Prepayments 
Finance lease receivable 
Total assets 

Liabilities 
Lease liabilities 
Trade and other payables 
Borrowings 
Total liabilities 

Total adjustment to equity 
Retained earnings 
Non-controlling interests 

33,952 
1,495 
(585) 
2,069 
36,931 

43,739 
(1,286) 
(158) 
42,295 

(5,364) 
- 
(5,364) 

* These items had been included for the purposes of recognition of expense in the 2018 income statement but 
were omitted for the purposes of disclosure of future operating lease commitments within the 2018 Annual 
Report. See note 2 for detail. 

The weighted average incremental borrowing rate as at 1 January 2019 was 4.2%. 

5. Segmental information 

Headline segmental income statement 
Segmental results are reconciled to the income statement in note 1. The Board review headline 
results. 

The Group's operating segments are aligned to those business units that are evaluated regularly 
by the chief operating decision maker (“CODM”), namely, the Board, in making strategic 
decisions, assessing performance and allocating resources. The operating segments comprise 
individual country entities, the financial information of which is provided to the CODM and is 
aggregated into specific geographic regions on a headline basis, with each geographic region 
considered a reportable segment. Each country included in that region has similar economic and 
operating characteristics and those products and services provided by entities in a geographic 
region are all related to marketing communication services and which generally offer 
complementary products and services to their customers 

From 2020, as part of the Group’s ongoing strategic review, we are evaluating alternative ways of 
analysing and presenting financial information to the CODM, over and above the geographic 
segmentation. 

M&C Saatchi plc  

95 

 
 
 
 
 
 
  
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
Notes Continued 

Year ended 31 December 2019 

Billings (unaudited)* 

Revenue* 

Net revenue 

Staff costs 

Depreciation – non lease** 

Depreciation – lease** 

Amortisation 

Other operating charges 

Other gains/losses 

Operating profit / (loss) 

Share of results of associates and JV 

Financial income and cost (excluding leases)** 

Financial income and cost (relating to leases)** 

Profit / (loss) before taxation 

Taxation 

Profit / (loss) for the year 

Non-controlling interests 

Profit / (loss) attributable to equity shareholders of the Group 

Headline basic EPS 

UK 

£000 

266,488 

158,786 

103,221 

Europe 

£000 

52,714 

45,924 

30,510 

Middle East 
and Africa 

Asia and 
Australia 

Americas 

Head office 

£000 

36,126 

33,906 

16,563 

£000 

£000 

£000 

144,980 

90,160 

64,533 

61,118 

52,249 

41,608 

– 

– 

– 

Total 

£000 

561,426 

381,025 

256,435 

(61,376) 

(22,273) 

(11,337) 

(45,093) 

(28,752) 

(4,503) 

(173,334) 

(1,357) 

(2,705) 

(201) 

(334) 

(1,087) 

(22) 

(349) 

(601) 

(52) 

(811) 

(2,606) 

(119) 

(539) 

(2,060) 

– 

– 

– 

– 

(3,390) 

(9,059) 

(394) 

(22,928) 

(3,776) 

(2,718) 

(10,244) 

(7,402) 

(2,868) 

(49,936) 

– 

14,654 

– 

(89) 

(595) 

13,970 

(2,576) 

11,394 

(2,821) 

8,573 

– 

3,018 

(3) 

(72) 

(146) 

2,797 

(1,135) 

1,662 

(259) 

1,403 

– 

1,506 

– 

17 

(459) 

1,064 

(219) 

845 

(338) 

507 

– 

5,660 

(124) 

186 

(383) 

5,339 

(1,655) 

3,684 

(1,284) 

2,400 

250 

3,105 

357 

(695) 

(163) 

2,604 

– 

250 

(7,371) 

20,572 

– 

(121) 

230 

(774) 

– 

(1,746) 

(7,492) 

18,282 

(1,099) 

1,382 

1,505 

(205) 

1,300 

(6,110) 

– 

(6,110) 

(5,302) 

12,980 

(4,907) 

8,073 

8.95p 

* These items were not regularly reviewed by the chief operating decision maker in the year. 
** The adoption of IFRS 16 has led to the recognition of depreciation and finance charges in 2019 which have no 2018 comparative. In the current year Annual Report these amounts have consequently been shown separately. Full details 
of the Group’s transition to IFRS 16 can be found at note 4. 

No Revenues were derived from an individual customer with a Net revenue contribution of greater than 10% of the total recognised during either 2019 or 2018. 

 96 

M&C Saatchi plc 

 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
Notes Continued 

Year ended 31 December 2018 

Billings (unaudited)* 

Revenue* 

Net revenue 

Staff costs 

Depreciation – non lease** 

Depreciation – lease** 

Amortisation of software intangibles 

Impairment 

Other operating charges 

Other gains/losses 

Operating profit / (loss) 

Share of results of associates and JV 

Financial income and cost (excluding leases)** 

Financial income and cost (relating to leases)** 

Profit / (loss) before taxation 

Taxation 

Profit / (loss) for the year 

Non-controlling interests 

Profit / (loss) attributable to equity shareholders of the Group 

Headline basic EPS 

UK 

Europe 

Middle East 
and Africa 

Asia and 
Australia 

Americas 

Head 
office 

Total 

£000*** 

£000 

£000 

£000*** 

£000*** 

£000  

£000 # 

265,157 

166,706 

92,022 

64,339 

60,190 

34,165 

34,727 

31,567 

15,790 

168,537 

70,892 

96,134 

62,769 

64,689 

43,638 

-  

-  

-  

603,652 

417,366 

250,304 

(62,429) 

(22,932) 

(10,660) 

(46,257) 

(29,798) 

(3,708) 

(175,784) 

(1,154) 
– 

(154) 

(2,898) 

(15,897) 

–-  

9,490 

2,354 

(101) 

– 

11,743 

(4,085) 

7,658 

(1,331) 

6,327 

(314) 
– 

(20) 
– 

(5,917) 

444 

5,426 

(13) 

(31) 

– 

5,382 

(1,879) 

3,503 

(452) 

3,051 

(308) 
– 

(21) 
– 

(3,634) 
– 

1,167 

– 

83 

– 

1,250 

(260) 

990 

(389) 

601 

(786) 
– 

(98) 
– 

(475) 
– 

– 
– 

–  
– 

(10) 
– 

(12,356) 
– 

(8,094) 
– 

(1,328) 
– 

(3,037) 
– 

(303) 

(2,898) 

(47,226) 

444 

5,192 

5,271 

(5,046) 

21,500 

433 

90 

– 

51 

(511) 

– 

– 

(385) 

– 

2,825 

(855) 

– 

5,715 

4,811 

(5,431) 

23,470 

(1,997) 

(1,126) 

1,032 

(8,315) 

3,718 

(1,189) 

3,685 

(538) 

(4,399) 

–  

15,155 

(3,899) 

2,529 

3,147 

(4,399) 

11,256 

13.34p 

# Restated, see note 2. 
* These items were not regularly reviewed by the chief operating decision make in the year. 
** The adoption of IFRS 16 has led to the recognition of depreciation and finance charges in 2019 which have no 2018 comparative. In the current year Annual Report these amounts have consequently been shown separately. Full details 
of the Group’s transition to IFRS 16 can be found at note 4. 
*** The component elements of the restatement required are as detailed and explained in note 2. All restatements relate to the UK operating segment except for the following: (i) recognition of £0.2m staff expense relating to unaccrued 
bonuses in the Australian business; (ii) write off of £134k other debtors incorrectly recognised in the NY business; (iii) impairment of £920k of trade and other receivables recognised by the LA business which was inappropriate to be so 
recognised; and (iv) £385k of corporation tax in India.  

M&C Saatchi plc  

97 

 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
Total 

£000 

559,159 

379,953 

256,048 

Notes Continued 

2019 Segmental Income Statement translated at 2018 average exchange rates 
It is normal practice in our industry to provide constant currency results. 

Had our 2019 results been translated at 2018 average exchange rates then our constant currency results would have been: 

Year ended 31 December 2019 

£000 

£000 

£000 

£000 

£000 

£000 

UK 

Europe 

Middle East 
and Africa 

Asia and 
Australia 

Americas 

Head office 

Billings (unaudited) 

Revenue 

Net revenue 

Staff costs 

Depreciation – non lease 

Depreciation – lease 

Amortisation of software intangibles 

Other operating charges 

Other gains/losses 

Operating profit 

Share of results of associates and JV 
Financial income and cost (excluding leases) 
Financial income and cost (relating to leases) 

Profit before taxation 

Taxation 

Profit for the year 

Decrease in 2019 results caused by translation differences 

The key currencies that affect the Group and the average exchange rates used were: 

US dollar 

Malaysian ringgit 

Australian dollar 

South African rand 

Brazilian real 

Euro 

 98 

266,488 

158,786 

103,221 

52,161 

45,386 

30,197 

35,472 

33,252 

16,269 

142,289 

88,420 

63,385 

62,749 

54,109 

42,976 

– 

– 

– 

(61,376) 

(22,044) 

(11,197) 

(44,316) 

(29,690) 

(4,503) 

(173,126) 

(1,357) 

(2,705) 

(201) 

(22,928) 

– 

14,654 

– 
(89) 
(595) 

13,970 

(2,576) 

11,394 

- 

(331) 

(1,076) 

(21) 

(3,729) 

– 

2,996 

(3) 
(72) 
(145) 

2,776 

(1,127) 

1,649 

(13) 

(337) 

(574) 

(50) 

(804) 

(2,560) 

(117) 

(557) 

(2,129) 

– 

– 

– 

– 

(3,386) 

(9,044) 

(389) 

(2,649) 

(10,107) 

(7,628) 

(2,867) 

(49,908) 

– 

1,462 

– 
15 
(438) 

1,039 

(208) 

831 

(14) 

2 

5,483 

(125) 
185 
(376) 

5,167 

239 

3,211 

355 
(721) 
(173) 

2,672 

– 

(7,370) 

– 
(123) 
– 

(7,493) 

(1,608) 

(1,117) 

1,382 

3,559 

(125) 

1,555 

(6,111) 

50 

(1) 

2019 

1.277 

5.2891 

1.8365 

18.4403 

5.0331 

1.1406 

241 

20,436 

227 
(805) 
(1,727) 

18,131 

(5,254) 

12,877 

(103) 

2018 

1.3359 

5.384 

1.786 

17.6326 

4.8669 

1.1305 

M&C Saatchi plc 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
Notes Continued 

Non-current assets other than excluded items 

Year ended 31 December 

United Kingdom 

United States of America 

Australia 

Asia 

South Africa 

Middle East 

France 

Europe (excluding France and UK) 

Other countries 

2019 

£000 

51,542 

17,018 

11,370 

3,633 

1,212 

699 

– 

6,446 

6,064 

2018 

£000 

25,284 

14,884 

7,484 

10,692 

2,271 

969 

810 

2,484 

142 

Total non-current assets other than excluded items 

97,984 

65,020 

Non-current assets excluded from analysis above: 

Deferred tax assets 

Trade and other receivables 

Tax recoverable 

Other financial assets 

Total non-current assets per balance sheet# 

5,285 

5,868 

– 

– 

18,774 

122,043 

– 

– 

18,288 

89,176 

# restated, see note 2 
Allocation of non-current assets by country is based on the location of the business units. Items included 
comprise fixed assets, intangible assets, IFRS 16 assets and equity accounted investments. 

Non-controlling interests material to the Group 
Set out below is summarised financial information for each subsidiary that has non-controlling 
interests that are material to the group. The amounts disclosed for each subsidiary are before 
inter-company eliminations 

Summarised balance sheet 

Current assets 
Current liabilities 
Current net assets 

Non-current assets 
Non-current liabilities 
Non-current net assets  
Net (liabilities) / assets 

Accumulated NCI 

Summarised statement of 
comprehensive income 

Revenue 

Profit for the period 
Other comprehensive income 

Total comprehensive income 

Bohemia 

2019 

2018 

£000 
8,561 
(10,174) 
(1,613) 

£000 
10,541 
(11,232) 
(691) 

1,503 
(528) 
975 
(638) 

927 
(45) 
882 
191 

(536) 

(145) 

Bohemia 

2019 

£000 

5,508 

667 
– 

667 

2018 

£000 

6,041 

1,058 
– 

1,058 

The large increase in non-current assets in the year is caused by the adoption of IFRS 16 Leasing (note 4). 

Profit allocated to NCI 

271 

576 

Capital expenditure 

UK 

Europe 

Middle East and Africa 

Asia and Australia 

Americas 

M&C Saatchi plc  

Dividends paid to NCI 

678 

724 

2019 
£000 

2,462 

360 

513 

516 

240 

4,091 

2018 
£000 

2,680 

291 

231 

1,239 

196 

4,637 

99 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

Summarised cash flows 

Bohemia 

From operating activities 
From investing activities 
From financing activities 

Net increase / (decrease) in cash and cash 
equivalents 

6. Revenue from contracts with customers 

2019 

£000s 

2,239 
– 
(1,687) 

2018 

£000s 

(1,339) 
– 
(1,960) 

552 

(3,299) 

Billings comprise all gross amounts billed, or billable to clients and is stated exclusive of VAT and 
sales taxes. Billings is a non-GAAP measure and is included as it influences the quantum of trade 
and other receivables due to be recognised at a point in time. The balancing figure between 
Billings and Revenue is represented by costs incurred on behalf of clients with whom we operate 
as an agent. 

Net revenue is a non-GAAP measure and is reviewed by the CODM and other stakeholders as a 
key metric of business performance (note 5). 

Policy 
6(a) Revenue recognition policies 

Where there are contracts with services which are distinct within the contract then they are 
accounted for as separate obligations. In these instances, the consideration due to be earned 
from the contract is allocated to each of the performance obligations in proportion to their stand-
alone selling price. 

Further discussion of performance obligations arising in terms of the main types of services 
provided by the group in addition to their typical pattern of satisfaction is provided in note 6(d). 

Measurement of revenue 
Based on the terms of the contractual arrangements entered into with customers, revenue is 
typically recognised over time. This is based on either the fact that (i) the assets generated under 
the terms of the contracts have no alternative use to the Group and there being an enforceable 
right to payment or (ii) the client exerts editorial oversight during the course of the assignment 
such that they control the service as it is provided. 

Principal vs agent 
When a third-party supplier is involved in fulfilling the terms of a contract then, for each 
performance obligation identified, the Group assesses whether the Group is acting as principal or 
agent. The primary indicator used in this assessment is whether the Group is judged to control 
the specified services prior to the transfer of those services to the customer. In this instance it is 
typically concluded the Group is acting as principal. Details surrounding this significant judgement 
can be found on page 67. 

When we act as an agent, the revenue recorded is the net amount retained. Costs incurred with 
external suppliers are excluded from revenue. When the Group acts as principal the revenue 
recorded is the gross amount billed and when allowable by the terms of the contract out-of-
pocket costs, such as travel, are also recognised as the gross amount billed with a corresponding 
amount recorded as an expense. 

Revenue is stated exclusive of VAT and sales taxes. Net revenue is exclusive of third-party costs 
recharged to our clients where we are acting as principal. 

Treatment of costs 
Costs incurred in relation to the fulfilment of a contract are generally expensed as incurred.  

Performance obligations 
At the inception of a new contractual arrangement with a customer the Group identifies the 
performance obligations inherent in the agreement. Typically, the terms of the contracts are such 
that the services to be rendered are considered to be either integrated (see significant 
judgement on page 68) or to represent a series of services that are substantially the same with 
the same pattern of transfer to the customer. Accordingly, this amalgam of services is accounted 
for as a single performance obligation. 

 100 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

Supplier discounts and rebates 
The Group receives supplier discounts and rebates from certain suppliers for transactions 
entered into on behalf of clients. As explained in detail on page 69, management judgement is 
involved in how these rebates are accounted for.  

Further detail of the revenue recognition policies applied by the Group in terms of the different 
categories of contractual arrangements entered into with clients can be found at note 6(d). 

6(b) Disaggregation of revenue 

The Group monitors the composition of revenue earned by the Group on a geographic basis. The 
disaggregation of this revenue is as follows: 

UK 

Europe 

£000 

£000 

Middle 
East and 
Africa 
£000 

Asia and 
Australia 

Americas 

Total 

£000 

£000 

£000 

Year ended 
31 December 2018# 
31 December 2019 

166,706 
158,786 

60,190 
45,924 

31,567 
33,906 

96,134 
90,160 

62,769 
52,249 

417,366 
381,025 

# Restated, see notes 2 and 5. 

6(c) Assets and liabilities related to contracts with customers 
Contract assets and liabilities arise when there is a difference (generally due to timing) in the 
amount of revenue which can be recognised and the amount which can be invoiced under the 
terms of the contractual arrangement. 

Where revenue earned from customers is recognised over time, many of the Group's contractual 
arrangements have terms which permit the Group to remit invoices for the amount of work 
performed to date on a specific contract (described in our accounting policies as 'Right-to-
invoice'). Where the terms of a contractual arrangement do not carry such right to invoice then a 
contract asset is recognised over time as work is performed until such point that an invoice is 
allowable to be remitted.  

Where revenue earned from customers is recognised at a point in time then this will be 
dependent on satisfaction of a specific performance obligation. At such point it is usual that there 
are no other conditions required to be met for receipt of consideration and as such a trade 
receivable is recognised at this point upon raising of invoice, otherwise it is recognised as a 
contract asset.  

Contract liabilities comprise instances where a customer has made payments relating to services 
prior to their provision. Where payments are received in advance, IFRS 15 requires assessment 
of whether these cash transfers contain any financing component. Under the terms of the 
contractual arrangements entered into by the Group, there are no instances where such 
financing elements arise. This is the case even for those arrangements where the Group receives 

monies more than a year in advance by virtue of the terms of the contractual agreement so 
entered into. 

There have been no acquisitions in the year and consequently no effect on our Client receivable 
positions. The prior year acquisition of Scarecrow Communications Ltd and M&C Social Ltd (note 
13) resulted in an increase in trade receivables of £911k and contract assets of £200k in 2018. 

In 2019 £106k (2018, £204k) was recognised as a provision for expected losses on trade 
receivables in line with the requirements of IFRS 9 (note 21). 

Set out below is the amount of revenue recognised from: 

2019 

£000 

2018 

£000 

Amounts included in contract liabilities at the beginning of the year 

32,284 

16,585 

Performance obligations satisfied in previous years 

– 

– 

All contract assets recognised at 31 December 2018 were invoiced in the year. 

6(d) Revenue recognition policies and performance obligation satisfaction by 
category of services performed 
Further details regarding revenue recognition and performance obligations of the Group's main 
service offerings are summarised below. 

Provision of advertising and marketing services  
Our provision of advertising and marketing services to our clients typically meets the criteria 
identified on page 100 of note 6(a) which IFRS 15 states as permissible to recognise revenue over 
time. The quantum of revenue to be recognised over the period of the assignments is either 
based on the 'right-to-invoice' expedient or when the milestone deliverable is complete, 
depending on the contractual terms. The primary input of all work performed under these 
arrangements is labour. As a result of the direct relationship between labour and cost there is 
normally a direct correlation between costs incurred and the proportion of the contract 
performed to date. Where projects are carried out under contracts, the terms of which entitle 
the Group to payment for its performance only when control passes at a delivery date or a 
milestone, then fees are recognised at the time that payment entitlement occurs. 

The provision of advertising and marketing services can encompass provision of a range of media 
deliverables in addition to development and deployment of a media strategy. Regular assessment 
of the effectiveness of the project with regards to the objective of the contractual arrangement 
may also be included. Often the range of services provided within these arrangements is 
considered to be integrated to an extent that no separable performance obligations can be 
identified other than a single over-arching combined performance obligation relating to the 
delivery of the project – this involves management judgement as detailed on page 68. In these 
instances, revenue is recognised over time as the performance obligation is being satisfied. 

M&C Saatchi plc  

101 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
Although there may be variability in the total quantum of media spend (on which the Group earns 
commission) as the Group is entitled to invoice as spend is made, and as this drives the 
recognition of revenue arising from the contract, there is no need to estimate the amount of 
variable revenue due to be earned over the life of the contract. Often the commission earned is 
reflective of the value to the customer and in those instances therefore the Group measures 
revenue to be recognised as the amount to which they hold the 'right-to-invoice'.  

The performance obligation for media buys is considered to have been satisfied when the 
associated advert has been purchased. Where a contract is comprised of a large number of 
separate media purchases then, as the contract is for the provision of a number of services 
which are substantially the same, fewer performance obligations are recognised. Dependent on 
the precise terms of the contract as noted above, this can result in a single combined 
performance obligation being identified. 

In the majority of instances where the Group purchases media for clients, the Group is acting as 
agent.  

Commission based income in relation to talent performance 
Revenue in relation to talent performance involves the Group acting as agent. Typically, such 
arrangements have a single, or a sequence, of specific performance obligations relating to the 
talent (or other third party) providing services. The performance obligations are generally 
satisfied at a point in time once the service has been provided. In these instances, revenue is 
recognised at the point in time which the performance obligation is satisfied. The consideration 
for the services is normally for a fixed amount (as a percentage of the talent's fee) with no 
degree of variability. 

Notes Continued 

When services provided are considered separable, and not integrated, then multiple 
performance obligations are recognised. It is typical that the terms of the customer agreements 
in these instances again permit revenue to be recognised over time as each performance 
obligation is being satisfied.  

Multiple performance obligations are most common in projects where there are clearly 
separable conceptual preparatory obligations culminating in a customer deliverable, such as an 
event. In these scenarios the conceptual preparation element and the deliverable are concluded 
as forming separate performance obligations with the revenue and corresponding cost of sales 
(typically third party pass through costs) assigned to the obligation to which they relate. 

Whilst it is uncommon for projects to be such that revenue is not allowable to be recognised over 
time, examples can occur. In these instances, the element of the transaction price assigned to 
each performance obligation (in proportion to stand-alone selling prices) is recognised as 
revenue once an obligation has been fully satisfied. 

The Group enters into Retainer fees relate to “retainer” arrangements whereby the nature of the 
Group's contractual promise is to agree to 'stand-ready' to deliver services to the customer for a 
period of time rather than to deliver the goods or services underlying that promise. Revenue 
relating to retainer fees is recognised over the period of the relevant assignments or 
arrangements, typically in line with the 'stand-ready' incurred costs. The primary input of all work 
performed under these arrangements is labour. 

Where fees are remunerated to the agency in excess of the services rendered then a contract 
liability is recognised. Conversely where the services rendered are in excess of the actual fees 
paid then a contract asset is recognised when there is a right to consideration. 

Certain of these arrangements have contractual terms relating to the agency meeting specific 
customer identified KPIs. Such KPIs are considered a separate performance obligation of the 
contract and can relate to qualitative factors (such as the client’s perception of delivery and 
relationship performance) or to quantitative KPIs (examples include overall increase in website 
traffic or conversion rate of website visits). The overall level of consideration can vary by 
increasing or decreasing as a result of performance against these metrics. To reflect this 
variability in the overall level of consideration, management estimate the most likely outcome and 
then reflect that outcome in the revenue recognised as the performance obligation(s) of the 
contract are satisfied. When determining the likely outturn position the estimated consideration is 
such that it is highly probable there will be significant reversal of the revenue in the future. The 
estimated portion of the variable element is recalculated at the earlier of the completion of the 
contract or the next reporting period and revenue is adjusted accordingly. These estimates are 
based on historical award experience, anticipated performance and best judgement at the time. 

Commission based income in relation to media spend 
The Group arranges for third parties to provide the related goods and services to its customers 
in the capacity of an agent. Revenue is recognised in relation to the amount of commission the 
Group is entitled to. Often additional integrated services are provided at the same time with 
regards to the development and deployment of an overarching media strategy. Due to the 
integration of the services provided under the terms of the contract, management judgement (as 
explained on page 68) is applied to assess whether there is a single combined performance 
obligation.  

 102 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

7. Staff costs 

Policy 
Pensions 
Contributions to personal pension plans are charged to the income statement in the period in 
which they are due. 

Bonuses 
Bonuses are given on an ad hoc basis or as otherwise agreed and are accrued in the year to 
which the services performed relate when there is an expectation these will be awarded. 

Staff costs (including Directors) comprise: 

Year ended 31 December 

Wages and salaries 

Social security costs 

Defined contribution pension scheme costs 
Other staff benefits 

2019 

£000 

152,608 

18,216 

2,217 
4,504 
177,545 

2018# 

£000 

151,273 

17,782 

2,088 
4,641 
175,784 

Dividends paid to holders of IFRS 2 put options 

Allocations and dividends paid to conditional share award holders 

Share-based incentive plans  

Cash settled 

Equity settled 
Total staff costs 
# Restated, see Note 2 

Staff numbers 
UK 
Europe 
Middle East and Africa 
Asia and Australia 
America 

2019 
£000 
5,841 
5,841 

2018# 
£000 
3,106 
3,106 

342 

10,266 
193,994 

314 

16,864 
196,068 

702 
335 
346 
807 
302 
2,492 

837 
364 
289 
834 
273 
2,597 

These staff numbers are based on our monthly average staff number. 

Pensions 
The Group does not operate any defined benefit pension schemes. The Group makes payments, 
on behalf of certain individuals, to personal pension schemes. 

Payments of £2,217k (2018: £2,371k) were made in the year and charged to the income statement 
in the period they relate to pensions. At the year end there were unpaid amounts included within 
accruals totalling £48k (2018: £17k). 

Key management remuneration 

Short-term employee benefit 
Post-employment benefit 
Share-based payments 

Total 

# Restated due to change in option charge 

2019 
£000 

3,399 
4 
384 

3,787 

2018# 
£000 

2,878 
17 
3,552 

6,447 

M&C Saatchi plc  

103 

 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
9. Net finance income / (expense) 

Policy 
Financial income and borrowing costs 
Interest income and borrowing costs are recognised in the income statement in the period in 
which they are incurred. 

Notes Continued 

8. Auditors' remuneration 
The Group paid the following amounts to its auditors in respect of the audit of the financial 
statements and for other services provided to the Group: 

Year ended 31 December 

Audit services 
Audit of the Company and its consolidated accounts 
Audit of the Company’s subsidiaries pursuant to legislation 

Other services provided by the Auditors 
Taxation compliance services 
Finance due diligence 
Remuneration report services 
Forensics services 

Other advice 

Total 

2019 

£000 

2,978 
181 
3,159 

32 
– 
29 
710 
– 

771 

2018 

£000 

478 
290 
768 

29 
38 
– 
– 

3 

70 

Year ended 31 December 

Bank interest receivable 

Other interest receivable 

Sublease finance income 

Financial income 

Bank interest payable 

Other interest payable 

3,930 

838 

Interest on lease liabilities 

Other advice provided by the auditors for the year ended 31 December 2019 related principally 
to the forensic review which is detailed on page 11 of the Finance Director’s review. 

Adjustment to minority shareholder put option liabilities 
(Note 27, #) 

Financial expense 

Net finance expense 

# 2018 restated by increasing expense by £2.2million, note 2(e). 

2019 

2018 

£000 

£000 

285 

237 

91 

613 

272 

1 

– 

273 

(1,325) 

(1,175) 

(250) 

(182) 

(1,837) 

– 

(2,821) 

(3,115) 

(6,233) 

(4,472) 

(5,620) 

(4,199) 

 104 

M&C Saatchi plc 

 
 
 
 
 
 
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
  
  
  
 
Notes Continued 

10. Taxation 

The differences between the actual tax and the standard rate of corporation tax in the UK applied 
to statutory profits for the year are as follows: 

Policy 
Current tax 
Current tax, including UK and foreign tax, is provided for using the tax rates and laws that have 
been substantively enacted at the balance sheet date. 

Year ended 31 December 

Loss before taxation 

Year ended 31 December 

Note 

£000 

£000 

(2018: 19.00%)  

Tax effect of associates 

2019 

2018# 

Taxation at UK corporation tax rate of 19.00% 

2019 

£000 

(8,573) 

2019 

2018# 

2018# 

% 

£000 

% 

(5,388) 

1,629 

19.0% 

1,024 

19.0% 

1 

0.0% 

537 

10.0% 

Taxation in the year 

–  UK 

–  Overseas 

Withholding taxes payable 

Utilisation of previously unrecognised tax losses 

Adjustment for over provision in prior periods 

Total 

Deferred taxation 

Origination and reversal of temporary differences 

Adjustment for under provision prior periods 

Effect of changes in tax rates 

Total 

Total taxation 

# restated note 2. 

(330) 

3,280 

38 

– 

2,974 

6,507 

– 

(25) 

(538) 

(447) 

2,450 

9,009 

11 

11 

11 

431 

(1,821) 

370 

5 

399 

– 

806 

(1,422) 

3,256 

7,587 

Non-controlling interest share of partnership income 

377 

4.4% 

284 

5.3% 

Expenses not deductible for tax 

(442) 

-5.2% 

(2,291) 

-42.5% 

Option charges not deductible for tax* 

(3,129) 

-36.4% 

(3,803) 

-70.7% 

Different tax rates applicable in overseas 
jurisdictions* 

Effect of changes in tax rates on deferred tax 

Withholding taxes payable 

Utilisation of previously unrecognised tax losses 

Adjustment for current tax over provision in prior 
periods 

Adjustment for deferred tax (under) provision 
in prior periods 

Tax losses for which no deferred tax asset was 
recognised 

(1,469) 

-17.1% 

(1,421) 

-26.4% 

(5) 

(39) 

– 

-0.1% 

-0.5% 

– 

– 

– 

– 

– 

25 

0.5% 

538 

6.3% 

447 

8.3% 

(370) 

-4.3% 

(399) 

-7.4% 

(451) 

-5.3% 

(317) 

-5.9% 

Fair value adjustments on minority shareholder put 
options 

(536) 

-6.3% 

(592) 

-11.0% 

Nil tax on disposal of associates* 

2,749 

32.1% 

– 

– 

Impairment with no tax credit* 

(2,109) 

-24.6% 

(1,081) 

-20.0% 

Total taxation 

Effective tax rate 

# restated note 2. 
* Described below  

(3,256) 

-38.0% 

(7,587) 

-140.8% 

-38.0% 

-140.8% 

We expect large variations in future statutory tax rates due to share-based payments (option 
charges), put options and investment in subsidiaries being capital in nature and non-deductible to 
corporation tax. Over the last five years the statutory tax rate has been between -96% and 93%. 

M&C Saatchi plc  

105 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
  
  
  
  
 
Notes Continued 

Looking forward, there remains some uncertainty over how Brexit may impact tax legislation, and 
there is a likelihood that Governments may raise taxes to recover their expenditures spent 
dealing with the social and economic effects of Covid-19 pandemic. 

Year ended 31 December 

The key differences between actual and standard tax rates: 

Headline profit before taxation (note 1) 

2019 

£000 

18,282 

2019 

2018 

2018 

% 

£000 

% 

23,470 

• 

• 

• 

• 

Option charges not deductible for tax, our share-based payment schemes mostly 
relate to equity held in subsidiary companies. The Group receives in most part no tax 
benefit on exercise of such put options. 
Different tax rates applicable in overseas jurisdictions, the Group operates in multiple 
locations round the world where tax rates are higher than the UK, e.g. Australia 30% 
and USA 21% to 28%. 
Nil tax on disposal of associates, in the year we disposed of our remaining 24.9% 
interest in Walker Media, we expect to receive substantial shareholding exemption on 
this disposal.  
Impairment with no tax credit, on most of our acquisitions we received no tax benefit 
from the acquisition of Goodwill. During the periods some of our Goodwill was 
impaired with no future tax benefit of such impairments. 

Tax on headline profits 
As can be seen in our headline tax reconciliation, the largest drivers of headline tax charge are 
our local entities’ profitability with central costs being in lower tax UK, and profits being made in 
higher tax countries such as Australia and USA. 

Our headline tax rate has reduced from 35.4% (prior to restatements, 31.7%) to 29.0% due to our 
restated 2018 profits having a large proportion of disallowable expenditure items which included 
significant impairments. This has been somewhat offset by a reduction in low tax UK profits, and 
an increase in income from higher tax locations. 

Taxation at UK corporation tax rate of 19.00% 
(2018: 19.00%)  

(3,474) 

19.0% 

(4,459) 

19.0% 

Tax effect of associates 

1 

– 

Non-controlling interest share of partnership income 

377 

-2.1% 

537 

284 

Expenses not deductible for tax 
Different tax rates applicable in overseas 
jurisdictions 
Effect of changes in tax rates on deferred tax 

Withholding taxes payable 

Utilisation of previously unrecognised tax losses 
Adjustment for current tax under provision in prior 
periods 
Adjustment for deferred tax (under) provision 
in prior periods 
Impairment with no tax credit 
Tax losses for which no deferred tax asset 
was recognised 

-2.3% 

-1.2% 

9.8% 

6.7% 

– 

– 

(424) 

2.3% 

(2,291) 

(1,455) 

8.1% 

(1,605) 

(5) 

(39) 

– 

– 

0.2% 

– 

– 

– 

25 

-0.1% 

538 

-3.0% 

447 

-1.9% 

(370) 

2.0% 

– 

– 

(451) 

2.5% 

(399) 

(537) 

(317) 

1.7% 

2.3% 

1.4% 

Headline taxation (note 1) 

(5,302) 

29.0% 

(8,315) 

35.4% 

Headline effective tax rate 

29.0% 

35.4% 

 106 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
Notes Continued 

11. Deferred taxation 

Policy 
Deferred tax is provided in full, using the liability method, on temporary differences arising 
between the tax bases of assets and liabilities and their carrying amounts in the consolidated 
financial statements. Deferred tax is not, however, provided for temporary differences that arise 
from: (i) initial recognition of an asset or liability in a transaction other than a business 
combination that at the time of the transaction affects neither accounting nor taxable profits or 
loss, (ii) on the initial recognition of Goodwill. 

Deferred tax is determined using tax rates (and laws) that have been enacted or substantively 
enacted by the balance sheet date and are expected to apply when the related deferred tax 
asset is realised or the deferred tax liability is settled. 

Deferred tax assets are recognised to the extent that it is probable future taxable profit will be 
available against which the temporary differences can be utilised. 

Deferred tax is provided on temporary differences arising on investments in subsidiaries and 
associates, except where the timing of the reversal of the temporary difference is controlled by 
the Group and it is probable that the temporary difference will not reverse in the foreseeable 
future. 

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to 
offset current tax assets against current tax liabilities and the Group intends to settle its current 
tax assets and current tax liabilities on a net basis. 

At 31 December  

Deferred tax assets 

Deferred tax liabilities 

Net deferred tax 

# restated see note 2. 

2019 

£000 

5,285 

(371) 

4,914 

2018# 

£000 

5,868 

(1,444) 

4,424 

The following is the deferred tax asset (liability) recognised by Group and movements in 2019 and 
2018. 

Intangibles 

Capital 
allowances 

Tax 
losses  

Working 
capital 
differences# 

Total 

£000 

977 

– 

132 

996 

(692) 

1,413 

– 

(56) 

(1,059) 

£000 

£000 

£000 

£000 

61 

1,463 

1,778 

4,279 

– 

– 

22 

– 

83 

– 

(1) 

(33) 

– 

22 

177 

– 

(691) 

(691) 

(48) 

106 

227 

1,422 

– 

(692) 

1,662 

1,266 

4,424 

– 

(70) 

(69) 

1,495 

1,495 

(72) 

(199) 

355 

(806) 

At 31 December 2017 

1 January 2018 - IFRS 9 
adjustment 

Exchange differences 

Income statement 
credit/(charge) 

Acquisitions 

At 31 December 2018 

1 January 2019 - IFRS 16 
adjustment 

Exchange differences 

Income statement 
credit/(charge) 

At 31 December 2019 

298 

49 

1,523 

3,044 

4,914 

# restated note 2. 

M&C Saatchi plc  

107 

 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
Notes Continued 

Within the local entities £2,382k (2018: £723k) of deferred tax has been naturally offset; ignoring 
such an offset the split of deferred tax is as follows: 

12. Dividends 

Intangibles 

Capital 
allowances 

Tax 
losses  

Working 
capital 
differences 

£000 

£000 

£000 

£000 

Total 

£000 

2,353 
(940) 

1,413 

2,091 
(1,793) 

298 

117 
(34) 

83 

68 
(19) 

49 

1,662 
– 

1,662 

1,539 
(16) 

1,523 

2,459 
(1,193) 

6,591 
(2,167) 

1,266 

4,424 

4,139 
(1,095) 

7,837 
(2,923) 

3,044 

4,914 

At 31 December 2018 
Deferred tax assets 
Deferred tax liabilities 

Net deferred tax 

At 31 December 2019 
Deferred tax assets 
Deferred tax liabilities 

Net deferred tax 

Policy 
Equity dividends 
Equity dividends on ordinary share capital are recognised as a liability in the period in which they 
are declared. The interim dividend is recognised when it has been approved by the Board and the 
final dividend is recognised when it has been approved by the shareholders at the Annual General 
Meeting. 

Year ended 31 December 

2018 final dividend paid 8.51p on 5 July 2019 (2017: 7.40p) 
2019 interim dividend paid 2.45p on 8 November 2019 (2018: 2.45p) 

2019 

£000 

7,566 
2,247 

9,813 

2018 

£000 

6,261 
2,117 

8,378 

The 2018 dividend has been restated to reflect the number of shares in issue when the dividend 
was paid, as opposed to the number of shares in existence at 31 December 2018. 

Unrecognised deferred tax asset in respect of carried forward tax losses: 

At 31 December 2018 
Exchange differences 
Expired losses 
Losses in year 

At 31 December 2019 

Expiry date of losses: 

One to five years 
Five to ten years 
Ten years or more 

Total 

Loss 

£000 

1,985 
(59) 
(61) 
2,294 

4,159 

2019 

£000 

191 
98 
593 

882 

Deferred 
tax 
impact 

The Board is not proposing to pay a final 2019 dividend. 

The dividends relate to the profit of the following years: 

£000 

449 
(22) 
(21) 
476 

882 

2018 

£000 

253 
– 
196 

449 

Year ended 31 December 

Interim dividend paid 2.45p on 8 November 2019 (2018: 2.45p) 
No Final dividends payable (2018: 8.51p) 

Statutory dividend cover 
Headline dividend cover 

2019 

£000 

2,247 
- 

2,247 
loss 
3.6 

2018 

£000 

2,117 
7,566 

9,683 
loss 
1.2 

Dividend cover is calculated by taking profit after tax attributable to equity shareholders and 
dividing it by the total dividend that relates to that year's profits. The Group in the past has aimed 
to maintain a long-term headline dividend cover of between 2 and 3. This policy will be reviewed 
depending on the needs of our Strategic Review, and the outcome to Covid-19 pandemic. 
Retained profits are used to reinvest in the long-term growth of the Group through funding 
working capital and investing activities; and to repay bank debt.  

A deferred tax asset in respect of certain losses in overseas territories has not been recognised 
as there is insufficient certainty of future taxable profits against which these would reverse. 

 108 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
  
 
 
Notes Continued 

13. Acquisitions 

Policy 
Subsidiary acquisitions  
The acquisition of subsidiaries is accounted for using the acquisition method. The cost of 
acquisition is measured at the aggregate of the fair values of the assets given, liabilities incurred, 
or subsumed, contingent consideration and equity instruments issued by the Group in exchange 
for control. The identifiable assets and liabilities (including contingent liabilities) acquired which 
meet the conditions for recognition under IFRS 3 are recognised at their fair values at the date of 
acquisition. 

The interest of minority shareholders in the acquiree is initially measured at the minority's 
proportion of the net fair value of the assets, liabilities and contingent liabilities recognised. 

All acquisition costs are expensed to the income statement in the period that they occur. 

There have been no acquisitions during the year.  

During the prior year the Group obtained a controlling interest in both M&C Saatchi Social Ltd 
(located in the UK) and Scarecrow Communications Ltd (situated In India). Other than changes in 
the value of deferred consideration relating to Scarecrow Communications Ltd (see note 15) 
there have been no adjustments recognised in the current period relating to these 2018 
transactions. 

14. Cash consumed by acquisitions 

During the period the Group has spent the following amounts of cash to acquire equity in 
subsidiary companies and associates: 

Exercise of share-based payment schemes with cash 
–  M&C Saatchi Network Ltd 
–  M&C Saatchi GAD Holdings SAS 
–  Small purchases of non-controlling interest’s equity 
Total exercise of share-based payment schemes with cash 

Cash consideration for non-controlling interest acquired 
–  SS+K LLP* 
–  M&C Saatchi Berlin GmbH 
–  Small purchases of non-controlling interest’s equity 
–  Clear USA LLC 
Total paid to acquire additional shares in subsidiaries 

Acquisitions of subsidiaries net of cash acquired 
–  M&C Saatchi Social Ltd 
–  Deferred and contingent consideration paid (note 15) 
Less cash and cash equivalents acquired 
Acquisitions of subsidiaries net of cash acquired 

2019 

£000 

(3,475) 
(1,989) 
(141)  
(5,605) 

(3,066) 
(199) 
(4) 
– 
(3,269) 

– 
(635) 
– 
(635) 

2018 

£000 

– 
– 

(108) 
(108) 

(193) 
– 

(12) 
(199) 
(404) 

(422) 
– 
1,375 
953 

Associate cash consideration 
–  Technology, Humans and Taste LLC 

– 

(904) 

* In the year equity was acquired in two companies with NCI for cash and equity. Due to one of the 
companies having net liabilities the movement in non-controlling interest reserve was immaterial.  

M&C Saatchi plc  

109 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
Notes Continued 

15. Deferred and contingent consideration 

Policy 
Certain acquisitions made by the Group include contingent consideration, the quantum of which is 
dependent on the future performance of the acquired entity. Such contingent consideration is 
recognised as a liability and recorded at fair value in line with IFRS 13 (note 27).  

The liability arising is remeasured at the earlier of the end of each reporting period or 
crystallisation of the consideration payment. The movements in the fair value are recognised in 
profit or loss. 

Amounts falling due within one year 
– Contingent consideration** 
– Contingent consideration*** 

- Deferred consideration* 

Total due in < 1 year 
Amounts falling due more than one year but not more than five years 
– Contingent** 

2019 

£000 

(366) 
(79) 

– 

(445) 

2018 

£000 

(273) 
(367) 

(112) 

(752) 

(313) 

(514) 

(1,266) 
* This relates to a net asset true up payment on M&C Saatchi Social Ltd which was paid subsequent to the 
completion of the 2018 audit.  
** This relates to contingent consideration for Levergy Marketing Agency (Pty) Ltd, which will be paid in M&C 
Saatchi plc shares. The contingent consideration is payable over the next three years, and is dependent on 
profitability and profitability growth rates of Levergy Marketing Agency (Pty) Ltd. The amount payable is 
uncapped. The fair value of contingent consideration is measured in line with IFRS 13 (see note 30). 
*** Relates to the 2018 acquisition of Scarecrow Communications Ltd call option valuation that is payable in the 
event of shareholder departure. 

(758) 

At 1 January 
Exchange difference 

Acquisition 

Charged to income statement 
Consideration paid in equity 
Consideration paid in cash 

At 31 December 

2019 

£000 

2018 

£000 

(1,266) 
– 

(1,210) 
1 

– 

(479) 

(127) 
– 
635 

(758) 

(37) 
459 
– 

(1,266) 

All contingent consideration is payable from the parent company and held as a liability in the 
company’s own balance sheet. 

Detail surrounding the fair value measurement of the contingent consideration recognised at year 
end is provided in note 30. 

16. Intangible assets 

Policy 
Intangible assets are carried at cost less accumulated amortisation and impairment losses. 

Cost 
Goodwill 
Under the acquisition method of accounting for business combinations, goodwill is the fair value 
of consideration transferred, less the net of the fair values of the identifiable assets acquired and 
the liabilities subsumed. 

Other intangibles acquired as part of a business combination 
Intangible assets acquired as part of a business combination (which includes brand names and 
customer relationships) are capitalised at fair value if they are either separable or arise from 
contractual or other legal rights and their fair value is able to be reliably measured. 

Software & film 
Purchased software is recorded at cost, internally created software as well as film rights are 
recorded at cost. In case of internally created software and film rights these are created so that 
they can be directly used to generate future client income. 

Amortisation 
Goodwill is not amortised. Amortisation of other classes of intangible assets is charged to the 
income statement on a straight-line basis over their estimated useful lives as follows: 
Software   
Customer relationships 
Brand name  
The Group has no indefinite-life intangibles other than goodwill. 

– three years 
– one to five years 
– one to three years 

Impairment 
Impairment reviews are performed as needed and as detailed within this note (for Goodwill) and 
note 17 (for associates). Impairment losses arise when the carrying amount of an asset or CGU is 
in excess of the recoverable amount and are recognised in the income statement. 

Goodwill's accumulated amortisation and impairment entirely relate to impairments; brand name 
and customer relationships and software relate to amortisation and impairments. 

 110 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

Goodwill# 

£000 

Brand 
name 

£000 

 Customer 
relationships 

Software 
& film# 

Total 

£000 

£000 

£000 

Cost 

At 31 December 2017# 

53,916 

8,394 

11,875 

Exchange differences 
Acquired 
Acquired through business 
combination 
Disposal 
Eliminations due to 
restatement# 
At 31 December 2018 

Exchange differences 
Acquired 
Disposals 

At 31 December 2019 

814 
– 

– 
– 

3,718 

552 

– 

– 

58,448 

(1,343) 
– 
– 

57,105 

Accumulated amortisation and impairment 

16,694 

183 
– 
1,269 
– 

– 

18,146 

(481) 
– 
5,874 
– 

23,539 

37,222 
40,302 

33,566 

At 31 December 2017 

Exchange differences 
Amortisation charge 
Impairment# 
Disposal 
Eliminations due to 
restatement# 
At 31 December 2018 

Exchange differences 
Amortisation charge 
Impairment 
Disposal 

At 31 December 2019 

Net book value 

At 31 December 2017 
At 31 December 2018 

At 31 December 2019 

#Restated, see note 2. 

M&C Saatchi plc  

– 

– 

8,946 

(177) 
– 
– 

8,769 

5,217 

19 
2,057 
– 
– 

– 

7,293 

(126) 
924 
– 
– 

8,091 

3,177 
1,653 

678 

189 
– 

2,307 

– 

– 

1,863 

(37) 
1,046 

28 

(23) 

76,048 

966 
1,046 

6,605 

(23) 

(652) 

(652) 

14,371 

2,225 

83,990 

(281) 
– 
– 

(51) 
1,710 
(286) 

(1,852) 
1,710 
(286) 

14,090 

3,598 

83,562 

8,480 

153 
2,370 
– 
– 

838 

(8) 
303 
609 
(14) 

– 

(652) 

31,229 

347 
4,730 
1,878 
(14) 

(652) 

11,003 

1,076 

37,518 

(242) 
1,547 
– 
– 

(33) 
394 
– 
(20) 

(882) 
2,865 
5,874 
(20) 

12,308 

1,417 

45,355 

3,395 
3,368 

1,782 

1,025 
1,149 

44,819 
46,472 

2,181 

38,207 

Cash generating units (CGUs) 
M&C Saatchi (UK) Ltd* & ** 
LIDA Ltd* & ** 
M&C Saatchi Sport & Entertainment 
Ltd* 
M&C Saatchi Mobile Ltd* 
M&C Saatchi Merlin Ltd* 
Talk PR Ltd* 
M&C Saatchi PR Ltd* & ** 
Clear Ideas Ltd** 
M&C Saatchi Advertising GmbH 
M&C Saatchi Madrid S.L.** 
M&C Saatchi Middle East Fz LLC 
(Dubai) 
Levergy Marketing Agency (Pty) Ltd 
(South Africa)* 
M&C Saatchi Agency Pty Ltd 
(Australia) 
Bohemia Group Pty Ltd (Australia)* 
Shepardson Stern + Kaminsky LLP* 
LIDA NY LLP (MCD) 
Scarecrow Communications Ltd 
M&C Saatchi Social Ltd 
Total of other CGUs with goodwill less 
than £0.5m* & ** 
Total 

Goodwill 31 
December 
2019 
£000 
- 
- 

Goodwill 31 
December 
2018 
£000 
514 
- 

1,184 

4,283 
765 
625 
- 
9,508 
1,395 
444 

1,184 

4,283 
765 
625 
- 
5,008 
1,317 
- 

699 

956 

2,740 

1,792 
5,491 
5,309 
700 
2,612 

85 

Segment 
UK 
UK 

UK 

UK 
UK 
UK 
UK 

UK 
Europe 
Europe 

727  Middle East and Africa 

966  Middle East and Africa 

2,902 

1,867 
5,711 
5,522 
744 
2,612 

533 

Asia and Australia 

Asia and Australia 
Americas 
Americas 
Asia and Australia 
UK 

Various 

33,566 

40,302 

*  As a prior year adjustment M&C Saatchi UK Group CGU has been split into its component parts. The CGU 
split was based on the 2017 budget that was set at the time of the that the 2016 the business reorganisation 
occurring that caused the CGU to split. 
** Impaired, in the case of LIDA Ltd and M&C Saatchi PR Ltd, if we had knowledge of the prior year adjustment 
during the 2017 audit, and UK Group CGU has been split into its component parts (as was proposed) then a 
£2,655k impairment would have occurred in relation to these CGU’s. This impairment has consequently been 
posted as a prior year adjustment (note 2).  

Apart from these CGUs, whose movements are described in this note, all other movements in the 
table above are due to foreign exchange differences. 

111 

 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
Notes Continued 

Goodwill and other intangibles are reviewed for impairment annually or more frequently if events 
or changes in circumstances indicate that the assets may be impaired. All recoverable amounts 
are from future trading and not from the sale of unrecognised assets or other intangibles (i.e. 
their value in use). 

The Group has recognised a total impairment charge of £5,874k in the year (2018, £4,167k). Of 
this amount £5,874k relates to Intangibles (2018: £1,878k) and £Nil (2018: £2,289k) relates to 
plant and equipment (note 18).  

The 2019 review of Goodwill was undertaken in the last quarter of the year in conjunction with our 
annual business planning process, the reviews were repeated during the audit, and all 
assumptions checked and reflected in light of subsequence performance. Due to client losses 
resulting in management changes and reorganisations Clear Ideas Ltd was partially impaired and 
the following were fully impaired M&C Saatchi Madrid S.L., M&C Saatchi (UK) Ltd and M&C 
Saatchi GAD SAS. Cumulatively this has resulted in total Goodwill impairments during the year of 
£5,874k (2018: £1,269k). 

With the exception of Clear Ideas Ltd for which a partial impairment of Goodwill has been 
recognised management have analysed in the table on the right the impact of a reduction in profit 
and /or an increase in discount rates..  

All CGU impairment reviews have been performed such that the recoverable amounts have been 
calculated based on Value in use calculations that, this year, included the effect of IFRS 16. The 
Value in use calculations have been based on future forecast profitability of each CGU for a 
period of one year, with residual growth rates applied thereafter to form the basis of discounted 
future cash flows (DCFs). Where the DCF of a CGU is not in excess of its carrying amount (that 
includes the value of its fixed assets (note 18) and ROU Assets (note 19)) then an impairment loss 
is recognised.  

Management have approved the forecasts for 2020 and have prepared additional projections 
based on the 2020 numbers for the next four years using a 1.5% expected growth rate and 
anticipated replacement costs net of depreciation for fixed assets and ROU Assets. These were 
used as the basis for determining the recoverable amount of each CGU. In making the forecasts, 
management have reflected on past performance and present business and economic prospects.  

In conducting the review, a residual growth rate of 1.5% has been used for all countries. Market 
betas of 1.0 for UK, 1.09 for Europe, 1.0 for Americas and 1.2 for rest of the world have been 
utilised.  

Pre-tax discount rates are based on the Group’s nominal weighted average cost of capital 
adjusted for the specific risks relating to the country and market in which the CGU operates. 

Key assumptions 

UK 
Asia and Australia 
Middle East 
India 
South Africa 
Europe 
Americas 

Residual 
growth 
rates 2019 

Residual 
growth 
rates 2018 

% 

1.5 
1.5 
1.5 
1.5 
1.5 
1.5 
1.5 

% 

3 
3 
3 
3 
3 
3 
3 

Pre-tax 
discount 
rates 
2019 
% 

12–15 
14–17 
12 
17 
23–24 
11–13 
12–13 

Pre-tax 
discount 
rates 2018 

% 

11–12 
13–17 
10–13 
20 
23-24 
12–16 
12–13 

The key inputs to the Goodwill impairment reviews are the annual profit forecasts and the 
discount rates applied to measure the present value of the future forecast cash flows. The 
sensitivity of the CGUs held as at 31 December 2019 subsequent to the impairments described 
above are presented below.  

Discount rates increased by 
0% 
1% 
3% 
5% 

Annual profit forecast reduced by 

0% 

10% 

20% 

30% 

– 
– 
– 
764 

– 
– 
442 
1,529 

– 
– 
1,186 
2,392 

87 
777 
2,196 
3,920 

CGUs showing the above sensitivity, due to theoretical significant long-term client losses, are 
Bohemia Group Pty Ltd, LIDA NY LLP (MCD), Levergy Marketing Agency (Pty) Ltd, M&C Saatchi 
Social Ltd, M&C Saatchi Advertising GmbH and Scarecrow Communications Ltd.  

Discount rates increased by 
–% 

0% 
– 

10% 
– 

20% 
– 

30% 
– 

2020 revenue reduced by 

 112 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
   
 
 
 
  
  
  
  
  
  
  
  
  
 
Notes Continued 

17. Investments in associates and joint ventures 

Policy 
An associate is an entity over which the Group has significant influence. Significant influence is the 
power to participate in the financial and operating policy decisions of the investee but has neither 
control nor joint control over those policies. 

A joint venture is a type of joint arrangement whereby the parties that have joint control of the 
arrangement have rights to the net assets of the joint venture. Joint control is the contractually 
agreed sharing of control of an arrangement, which exists only when decisions about the relevant 
activities require the unanimous consent of the parties sharing control. 

Carrying value 
The carrying value of an equity accounted investment comprises the Group's share of net assets 
and purchased goodwill and is assessed for impairment as a single asset. The carrying amounts 
of the Group's equity accounted investments are reviewed at each balance sheet date to 
determine whether there is any indication of impairment.  

The Group invests in associates and joint ventures, either to deliver its services to a strategic 
marketplace or to gain strategic mass by being part of a larger local or functional entity. 

Country of 
incorporation 
or 
registration 

Nature of 
business 

Investment in 
associate  

Proportion of 
voting rights 

2019 

2018 

2019 

2018 

£000 

£000 

2019 

2018 

Region & Name 

UK 

Walker Media Ltd 

Media buying 

UK 

– 

13,106 

– 

25% 

Europe 

M&C Saatchi 
Istanbul 

Asia and Australia 

M&C Saatchi 
(Hong Kong) Ltd 
February 
Communications 
Private Ltd 

Advertising 

Turkey 

14 

3 

25% 

25% 

Advertising 

China 

2,258 

8,234 

40% 

40% 

Advertising 

India 

24 

32 

20% 

20% 

As described in note 35, towards the end of 2018 the Board finalised plans to dispose of Blue 449. 
This investment was sold at the start of 2019 and was therefore held as a current asset as at  
31 December 2018. 

M&C Saatchi Ltd 

Advertising 

Japan 

Love Frankie Ltd 

Advertising 

Thailand 

24 

157 

23 

138 

10% 

25% 

10% 

25% 

December 31 
Investments intended to be held in the long term 
Investments categorised as held-for-sale 
Total equity accounted investments 

2019 
£000 

3,780 
– 
3,780 

2018 
£000 

9,483 
13,106 
22,589 

Americas 
Technology, 
Humans and 
Taste LLC 
Santa Clara 
Participacoes 
Ltda 

Total 

Advertising 

USA 

1,089 

1,053 

30% 

30% 

Advertising 

Brazil 

214 

– 

25% 

25% 

3,780 

22,589 

The Group also holds a 10% equity stake in a Lebanese branch and a 50% equity in a Pakistan joint 
venture. As at the end of the year this has a carrying value of both entities was £NIL (2018; £NIL). 

M&C Saatchi plc  

113 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
Notes Continued 

All shares in associates are held by subsidiary companies and have no special rights. Where an 
associate has the right to use our brand name we hold the right to withdraw such use to prevent 
it being lost and protect it from damage.  

Split of income statement 

Profit net of cost of disposal 

Share of profit after taxation 

At 31 December  

At 1 January 

Exchange movements 

Acquisition of associates* 

Impairment of associate** 

Dividends 

Disposal 

Share of profit after taxation 

At 31 December 

 Note 

35 

2019 

£000 

12,980 

230 

13,210 

2019 

£000 

2018 

£000 

– 

2,825 

2,825 

2018 

£000 

22,589 

19,725 

(617) 

– 

(5,210) 

(2,928) 

(10,284) 

237 

904 

(674) 

(428) 

– 

230 

2,825 

3,780 

22,589 

* Acquisition of Technology, Humans and Taste LLC. 
** In 2019, due to a significant reduction in economic activity in China, an impairment review was carried out 
and £5,210k of the carrying value of M&C Saatchi (Hong Kong) Ltd (trading in China as AEIOU). 

UK 

Europe 

Asia and 
Australia* 

Americas  

£000 

£000 

£000 

£000 

2019 

£000 

2018 

£000 

– 

– 

– 

– 

– 

316 

(130) 

7,898 

(238) 

8,704 

16,918 

47,812 

2,378 

2,010 

12,786 

(108) 

(273) 

2,125 

1,744 

12,149 

(84) 

(223) 

1,933 

1,626 

9,392 

(3) 

(124) 

357 

230 

2,825 

(2,822) 

– 

(106) 

– 

(2,928) 

(428) 

Income 
statement 
Revenue 
Operating 
(loss) / profit 
(Loss)  /  profit 
before taxation 
(Loss) / profit 
after taxation 

Group's share 

Dividends 
received  

* Comprised principally of a single associate, being AEIOU. 
The Group holds neither associates nor joint ventures in the Middle East & Africa. 

UK 

Europe 

Middle 
East and 
Africa 

Asia and 
Australia 

Americas  

£000 

£000 

£000 

£000 

£000 

2019 

£000 

2018 

£000 

– 

– 

– 

– 

– 

– 

– 

136 

(62) 

74 

3 

– 

11 

14 

– 

– 

– 

– 

– 

– 

– 

6,719 

4,421 

11,276 

124,911 

(2,725) 

(5,363) 

(8,150)  (113,748) 

3,994 

(942) 

3,126 

11,163 

1,486 

(235) 

1,254 

4,460 

– 

235 

235 

1,470 

978 

1,302 

2,291 

16,659 

2,464 

1,302 

3,780 

22,589 

Balance 
sheet 
Total assets 
Total 
liabilities 
Net current 
assets / 
(liabilities) 

Our share  

Losses not 
recognised 

Goodwill 
Total 
investments 

 114 

M&C Saatchi plc 

 
 
 
  
  
 
  
 
 
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
  
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
Notes Continued 

Additional disclosure relating to the single material associate held by the Group (AEIOU) is as 
follows: 

Summarised balance sheet 

AEIOU 

Current assets 
Current liabilities 
Current net assets 

Non-current assets 
Non-current liabilities 
Non-current net assets 

2019 
£000s 

5,175 
(2,523) 
2,652 

388 
(62) 
326 

2018 
£000s 

6,782 
(3,545) 
3,237 

157 
– 
157 

Net assets 

2,978 

3,394 

18. Plant and equipment 

Policy 
Tangible fixed assets are stated at historical cost less accumulated depreciation. 

Depreciation is provided to write off the cost of all fixed assets, less estimated residual values, 
evenly over their expected useful lives. 

Depreciation is calculated at the following annual rates: 

Leasehold improvements  
Furniture and fittings  
Computer equipment  
Other equipment 
Motor vehicles 

– Lower of useful life and over the period of the lease 
– 10% straight-line basis 
– 33% straight-line basis 
– 25% straight-line basis 
– 25% straight-line basis 

The need for any fixed asset impairment write -own is assessed by comparison of the carrying 
value of the asset against the higher of fair value less costs to sell and the value in use. 

Assets under construction are recognised at cost and only commence depreciation once the 
assets are completed and ready for use. 

Leasehold 
improvements 

£000 

9,185 
(641) 
(14) 
1,556 
50 
(253) 
(1,061) 

8,822 
(215) 
2,166 
(474) 

10,299 

4,065 
(534) 
10 
1,060 
(187) 
929 
(1,061) 

4,282 

(119) 
1,265 
(598) 

4,830 

5,120 
4,540 

5,469 

Furniture, 
fittings 
and other 
equipment 
£000 

Computer 
equipment 

Motor 
vehicles 

Total 

£000 

£000 

£000 

7,339 
425 
22 
853 
77 
(62) 
(3,127) 

5,527 
(170) 
409 
(379) 

5,387 

4,908 
236 
38 
784 
(18) 
680 
(3,127) 

3,501 

(133) 
850 
(241) 

3,977 

2,431 
2,026 

1,410 

7,722 
(990) 
37 
2,155 
8 
(232) 
(3,079) 

5,621 
(149) 
1,489 
(852) 

6,109 

5,545 
(924) 
43 
1,162 
(210) 
680 
(3,079) 

3,217 

(127) 
1,245 
(739) 

3,596 

2,177 
2,404 

2,513 

198 
– 
(11) 
73 
– 
(152) 
– 

108 
(4) 
27 
(65) 

24,444 
(1,206) 
34 
4,637 
135 
(699) 
(7,267) 

20,078 
(538) 
4,091 
(1,770) 

66 

21,861 

98 
4 
(5) 
31 
(114) 
– 
– 

14,616 
(1,218) 
86 
3,037 
(529) 
2,289 
(7,267) 

14 

11,014 

(1) 
30 
(40) 

(380) 
3,390 
(1,618) 

3 

12,406 

100 
94 

63 

9,828 
9,064 

9,455 

Cost 
At 31 December 2017# 
Reclassifications 
Exchange differences 
Additions 
Acquisition of subsidiaries  
Disposals 
Restatement eliminations# 

At 31 December 2018# 
Exchange differences 
Additions* 
Disposals 

At 31 December 2019 

Depreciation 
At 31 December 2017# 
Reclassifications 
Exchange differences 
Depreciation charge 
Disposals 
Impairments# 
Restatement eliminations# 

At 31 December 2018# 

Exchange differences 
Depreciation charge 
Disposals 

At 31 December 2019 

Net book value 
At 31 December 2017 
At 31 December 2018 

At 31 December 2019 

# Restated, see note 2 and narrative within this note 
* Included within fixed asset additions during 2019 are amounts relating to ongoing refurbishment of the Group’s 
UK offices. These items represent assets under construction and have the following carrying amount as at the 
point of addition and as at 31 December 2019; Leasehold improvements £570k, Furniture and fittings £40k and 
Computer equipment £20k. 

M&C Saatchi plc  

115 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
Notes Continued 

As described in note 2, during the course of 2019, senior management of the Group identified a 
number of accounting errors relating to financial years prior to the year ended 31 December 
2019. Remedial action required has included the restatement of fixed assets held both as at 1 
January 2018 and those held as at 31 December 2018. The specific line items and fixed asset 
categories effected have been separated out in the tables above for the purposes of providing 
clarity to the adjustments required. 

With the adoption of the new leasing standard, IFRS 16, the Group’s depreciation expense has 
increased significantly when compared to the previous period. The effect of the new accounting 
standard on depreciation is as shown below.  

Depreciation is broken down as follows: 

From plant and equipment 
From right-of-use assets 

Note 

19 

2019 
£000 
3,390 
9,059 

12,449 

2018 
£000 
3,037 
– 

3,037 

19. Leases 

The Group leases various assets, comprising properties, equipment and motor vehicles. The 
determination whether an arrangement is, or contains, a lease is based on whether the contract 
conveys a right to control the use of an identified asset for a period of time in exchange for 
consideration.   

Policy 
The following sets out the Group’s lease accounting policy for all leases with the exception of 
leases with a term of 12 months or less and those of low value assets. In both these instances the 
Group applies the exemptions permissible by IFRS 16 Leases. These are typically expensed to the 
income statement as incurred. 

Right-of-use assets and lease liabilities 
At the inception of a lease, the Group recognises a right-of-use asset and a lease liability. The 
value of the lease liability is determined by reference to the present value of the future lease 
payments as determined at the inception of the lease. A corresponding right-of-use fixed asset is 
also recognised at an equivalent amount adjusted for any initial direct costs, payments made 
before the commencement date (net of lease incentives) and the estimated cost for any 
restoration costs the Group is obligated to at lease inception. Right-of-use assets are 
subsequently depreciated on a straight-line basis over the shorter of the lease term or the 
assets’ estimated life.  

Under IFRS 16 right-of-use assets are tested for impairment in accordance with IAS 36 
’Impairment of Assets’ when there is an indication of impairment. This replaces the previous 
requirements relating to onerous leases.  

Lease liabilities are disclosed separately on the Balance Sheet. These are measured at amortised 
cost using the effective interest rate method. Lease payments are apportioned between a finance 
charge and a reduction of the lease liability based on a constant interest rate applied to the 
remaining balance of the liability. Interest expense is included within the line item net finance 
costs in the consolidated income statement.  

The interest rate applied to a lease is typically the incremental borrowing rate of the entity 
entering into the lease. This is as a result of the interest rates implicit in our leases not being 
readily determined. The incremental borrowing rate applied by each relevant entity is determined 
based on the interest rate adjudged to be required to be paid by that entity to borrow a similar 
amount over a similar term for a similar asset in a similar economic environment. 

Lease term 
The lease term determined comprises the non-cancellable period of the lease contract. Periods 
covered by an option to extend the lease are included if the Group has reasonable certainty that 
the option will be exercised and periods covered by the option to terminate are included if it is 
reasonably certain that this will not be exercised.  

 116 

M&C Saatchi plc 

 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
Notes Continued 

Lease payments 
Lease payments comprise fixed payments and variable lease payments that depend on an index 
or a rate, initially measured using the minimum index or rate at inception date. Payments include 
any lease incentives and any penalty payments for terminating the lease, if the lease term reflects 
the lessee exercising that option. The lease liability is subsequently remeasured (with a 
corresponding adjustment to the related right-of-use asset) when there is a change in future 
lease payments due to a renegotiation or market rent review, a change of an index or rate or a 
reassessment of the lease term. 

Lease modifications 
Where there are significant changes in the scope of the lease then the arrangement is 
reassessed to determine whether a lease modification has occurred and, if there is such a 
modification, what form it takes. This may result in a modification of the original lease or, 
alternatively, recognition of a separate new lease. 

Subleases 
At times entities of the Group will sublet certain of their properties when underlying business 
requirements change. Under IFRS 16, the Group assesses the classification of these subleases 
with reference to the right-of-use asset, not the underlying asset. This results in certain leases 
being classified as finance leases under IFRS 16 and recognition of a finance lease receivable 
(recorded as a financial asset within Trade and other receivables on the consolidated balance 
sheet). 

When the Group acts as an intermediate lessor it accounts for its interests in the head lease and 
the sublease separately. At lease commencement a determination is made whether the lease is a 
finance lease or an operating lease. To classify each lease, the Group makes an overall 
assessment of whether the lease transfers to the lessee substantially all of the risks and rewards 
of ownership in relation to the underlying asset. If this is the case, then the lease is a finance 
lease; if not, then it is an operating lease. The Group recognises lessor payments under operating 
leases as income on a straight-line basis over the lease term. The Group accounts for finance 
leases as finance lease receivables, using the effective interest rate method. It is typically the 
case that subleases into which the Group enters are determined to be finance leases in nature. 

Short-term leases and leases of low-value assets 
The Group applies the short-term lease recognition exemption to those leases that have a lease 
term of 12 months or less from the commencement date and do not contain a purchase option. It 
also applies the lease of low-value assets recognition exemption to leases of office equipment 
that are considered of low value (defined by the Group as being below £3,000). Lease payments 
on short-term leases and leases of low-value assets are recognised as an expense on a straight-
line basis over the lease term. 

Significant estimates relating to leases 
The Group has made significant estimates in adopting IFRS 16, which are considered to be: 
determining the interest rate used for discounting of future cash flows, and the lease term. 
Details relating to these significant estimates can be found on page 69. 

Set out below are the carrying amounts of right-of-use assets and lease liabilities recognised and 
the movements during the period: 

Right-of-use assets 

At 1 January 2019 
Additions 
Eliminated on sublease inception 
Depreciation 
Foreign exchange 
At 31 December 2019 

Lease liabilities 

At 1 January 2019 
Additions 
Accretion of interest 
Payments 
Foreign exchange 
At 31 December 2019 

Land & 
Buildings 
£000s 
33,121 
22,234 
(165) 
(8,721) 
(630) 
45,839 

Computer 
equipment 
£000s 
831 
118 
– 
(315) 
(27) 
607 

Land & 
Buildings 
£000s 
42,752 
22,234 
1,798 
(11,996) 
(774) 
54,014 

Computer 
equipment 
£000s 
987 
118 
37 
(455) 
(28) 
659 

Motor 
vehicles 
£000s 
– 
122 
– 
(23) 
(3) 
96 

Motor 
vehicles 
£000s 
– 
122 
2 
(24) 
(3) 
97 

Total 
£000s 
33,952 
22,474 
(165) 
(9,059) 
(660) 
46,542 

Total 
£000s 
43,739 
22,474 
1,837 
(12,475) 
(805) 
54,770 

Of lease payments made in the year of £12.5m, £10.7m related to payment of principal on the 
corresponding lease liabilities and the balance to payment of interest £1.8m due on the lease 
liabilities. 

Lease liabilities 

At 31 December 2019 

Amounts due within one year 

Amounts due after one year 

At 31 December 2019 

Land & 
Buildings 

Computer 
equipment 

Motor 
vehicles 

£000s 

10,466 

43,548 

54,014 

£000s 

£000s 

259 

400 

659 

45 

52 

97 

Total 

£000s 

10,770 

44,000 

54,770 

M&C Saatchi plc  

117 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
Notes Continued 

Following are the amounts recognised in profit or loss: 

20. Other non-current assets 

£000 
Depreciation of right of use assets 
Short-term lease expense 
Low-value lease expense 
Short-term sublease income 
Charge to operating profit 
Sublease finance income 
Lease liability interest expense 
Lease charge to profit before tax 

31 December 2019 
(9,059) 
(134) 
(537) 
70 
(9,660) 
91 
(1,837) 
(11,406) 

The Group does not face a significant liquidity risk with regard to its lease liabilities and manages 
them in line with its approach to other month-to-month liquidity matters as described in note 31. 
The cash payment maturity of the lease liabilities held as at 31 December 2019 net of sublease 
receipts is as follows: 

£000s 

Period ending 31 December: 

31 December 2019 

2020 

2021 

2022 

2023 

2024 

Later years 

Gross future liability before discounting 

10,770 

7,971 

6,090 

6,181 

5,054 

33,997 

70,063 

Of future lease payments post 2024 £31m relates to a single office lease which expires in 2034. 
This lease agreement was entered into during December 2019. 

Policy 
Loans to employees 
Represent financial assets at amortised cost and subsequently measured using the effective 
interest rate method. 

At 31 December 

Other debtors including rent deposits 

Loans to employees* 

Call option provision 

Total other non-current assets 

2019 

2018 

£000 

£000 

1,422 

2,501 

1,956 

2,238 

– 

54 

3,923 

4,248 

* Relates to Australian and South African loans held at amortised cost. The Australian loans 
relate to AUD3.3m (2018: AUD3.2m) loans (£1,788k, 2018: £1,803k) that the Group lent local 
management of M&C Saatchi Agency Pty Ltd in 2015 to enable them to acquire 20% of that 
business. The full recourse loan is repayable in full if the purchasers no longer have a beneficial 
interest in the shares of the Australian Group, or are no longer employed (though the equity can 
be held when not employed). The loan is unsecured and charged interest at 0.1% above the five-
year Australian interbank rate at the date the loan was advanced. The carrying value of the loan 
approximately equates to fair value. The South African loans relate to £713k (2018: £435k) loans 
that the Group lent local management and black equity trust of its South African companies to 
enable them to acquire equity in the South African Group business. The full recourse loans are 
repayable in full if the purchasers no longer have a beneficial interest in the shares of the South 
African Group, or, are no longer employed. The loan is unsecured and charged interest at 2% 
above LIBOR. The carrying value of the loans approximately equate to fair value. 

 118 

M&C Saatchi plc 

 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
  
  
 
 
Notes Continued 

20a. Financial assets at fair value through profit and loss (FVTPL) 

21. Trade and other receivables 

Policy 
The Group holds certain unlisted equity investments which are classified as financial assets at  
FVTPL. These investments are initially recognised at their fair value. At the end of each reporting 
period the fair value is reassessed with gains or losses being recognised in the income statement. 

The unlisted equity investments held by the Group principally relate to 22 (2018: 20) early stage 
companies. In addition, investments are held by two of the overseas businesses. These latter 
investments relate to client equity stakes provided as consideration for services rendered to 
those clients.  

With regards to the early stage non-client investments the most we have invested in any one 
company over time is £0.7m and the least £0.1m. The Group invests in these entrepreneurs for 
long-term return and to gain knowledge and insight. Whilst the investment decisions are not 
sector specific, investments are only made in offerings that we can understand.  

The activity in the year relating to our equity investments held at FVTPL is presented below: 

Policy 
Trade receivables 
Trade receivables are amounts due from customers for goods sold or services performed in the 
ordinary course of business. These financial assets give rise to cash flows that are 'solely 
payments of principal and interest' on the principal amount outstanding. They are generally due 
for settlement within 30 – 90 days and therefore are all classified as current. Trade receivables 
are recognised initially at the amount of consideration that is unconditional. The Group holds 
trade receivables with the objective to collect the contractual cash flows and therefore measures 
them subsequently at amortised cost using the effective interest method. 

Impairment - Expected credit losses 
The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses 
a lifetime expected loss allowance (‘ECL’) for all trade receivables and contract assets. To 
calculate the lifetime ECL the Group has established a provision matrix that is based on its 
historical credit loss experience, adjusted for forward-looking factors specific to the debtors and 
economic environments in which the Group operates. 

1 January total 

Additions# 

Revaluations 

Foreign exchange 

At 31 December 

2019 

£000 

2018 

£000 

14,041 

10,594 

1,160 

(346) 

(4) 

1,863 

1,584 

– 

14,851 

14,041 

# 2018 additions restated by increase of £1.1m due to a financial reporting error in the Group’s 2018 Annual 
Report, see note 2. 

Additions include £964k (2018: £780k) paid in cash, with the residual as consideration for services 
provided to early stage companies.  

M&C Saatchi plc  

119 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
Notes Continued 

Trade receivables 
Loss allowance 

Net trade receivables 

Prepayments 
Amounts due from 
associates 
VAT and sales tax recoverable 
Contract assets 
Other receivables 

2019 

£000 

78,030 
(1,621) 

76,409 

4,396 

740 

1,900 
10,148 
19,570 

2018# 

£000 

114,594 
(873) 

113,721 

7,182 

579 

2,065 
4,364 
24,076 

Total trade and other receivables 

113,163 

151,987 

# Restated, see note 2 and the following commentary. As a result of the misstatements identified in 2019 (see 
note 2) the following financial statement line items relating to trade and other receivables have been adjusted 
as follows: Contract assets (commonly referred to as accrued income) decreased by £6.6m, Other receivables 
increased by £8.7m, Prepayments reduced by £0.5m and Trade receivables reduced by £0.6m.  
* Included within Other receivables are transactions relating to outlays incurred on behalf of clients not yet 
invoiced for services not yet rendered to the client. As the underlying service is yet to be performed by the 
third-party supplier these amounts cannot be held as contract assets. 

Set out below is the movement in the loss allowance (which includes provision for expected credit  
losses) of trade receivables and contract assets. 

As at 1 January 
Adoption of IFRS 9 (expected credit loss) 
(Provision) / Release for expected credit losses during the 
year 
Movement in forward looking provision for specific bad debts: * 
– Charge during the year 
– Released during the year 
– Utilisation of provision 
Foreign exchange movement 

2019 

£000 

(873) 
– 

98 

(1,444) 
632 
30 
(64) 

2018 

£000 

(2,741) 
(276) 

72 

(509) 
2,492 
91 
(2) 

22. Trade and other payables 

Policy 
Trade and other liabilities are non-interest bearing and are stated at their amortised cost 
subsequent to initial recognition at their fair value, which is considered to be equivalent to their 
carrying amount due to their short-term nature. 

Trade creditors 

Contract liabilities 

Sales taxation and social security payables 

Employment benefit accruals 

Accruals  

Other payables 

2019 

£000 

(51,198) 

(20,960) 

(6,648) 

(2,124) 

(49,957) 

(9,148) 

2018# 

£000 

(71,076) 

(25,129) 

(9,247) 

(2,636) 

(45,410) 

(7,769) 

(140,035) 

(161,267) 

# Restated, see note 2 in addition to the following commentary. As a result of the circumstances identified 
during the course of 2019 (cross refer to note 2 in the first instance) the following financial statement line items 
relating to trade and other payables have been adjusted upwards (i.e. increased liability); Accruals by £21.5m 
and Other payables by £3.8m. £7.7m of contract liabilities have been adjusted downwards. In addition, £1.1m of 
share option liabilities relating to cash-settled share-based payments have been included within Employee 
benefit accruals as at 31 December 2018 (note 2) which were not previously required to be included. 

Settlement of trade and other payables is in accordance with the terms of trade established with 
the Group's local suppliers. 

Interest payable related to borrowings of £106k (2018: £147k) is included within Accruals. 

Year-end provision 

(873) 
* Included within the specific bad debt loss allowance at the start of 2018 was one item relating to a specific 
debt with one customer totalling £1,890k. This amount was subsequently remitted during 2018 and as such was 
released from the specific bad debt provision in 2018.   

(1,621) 

The information about credit exposures is disclosed in note 31.  

 120 

M&C Saatchi plc 

 
   
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
Notes Continued 

23. Provisions 

24. Borrowings 

Policy 
Provisions are recognised when the Group has a present legal or constructive obligation arising 
as a result of past events and where it is more likely than not an outflow of resources will be 
required to settle the obligation and the amount can be reliably estimated. Provisions are 
measured at management’s best estimate of the expenditure required to settle the obligation at 
the balance sheet date. 

As explained on page 13 of the Strategic Report, during 2019 the Board commenced a strategic 
realignment of the Group to improve the long-term profitability of the business. During the year 
£4.2m has been recognised as exceptional charges relating to this restructuring (note 3). As at 
the end of 2019 £2.5m of this expenditure was committed but is yet to be incurred and is 
recognised as a current provision on the balance sheet. In addition, a provision of £0.3m has 
been recognised for future expected costs relating to the accounting misstatements which have 
required the Group’s result for the year ended 31 December 2018 to be restated (note 2). 

Policy 
Loans and overdrafts are recognised initially at fair value, less attributable transaction costs. 
Subsequently loans and overdrafts are recorded at amortised cost with interest charged to the 
income statement under the Effective Interest Rate (EIR) method. Where there is a significant 
change to the future cash flows the EIR is reassessed with a corresponding change in the carrying 
amount of the amortised cost. The change in the carrying amount is recognised in profit or loss 
as income or expense.  

Interest payable is included within accruals as a current liability. 

The Group uses an invoice discounting facility secured against pledged trade receivables. As the 
Group retains the risk and rewards of the trade receivables pledged in terms of the business 
model of 'hold to collect' the Group continues to recognise these trade receivables with amounts 
drawn on the facility treated as a current liability at amortised cost. 

At 1 January 

Charged to the income statement: 

- Restructuring costs 

- Costs associated with accounting misstatements 

Utilised in the year 

- Restructuring costs 

- Costs associated with accounting misstatements 

At 31 December 

2019 

£000 

– 

(4,211) 

(1,955) 

1,522 

1,655 

(2,989) 

2018 

£000 

– 

– 

– 

– 

– 

– 

From 1 January 2019 leases are shown on balance sheet and in notes separately and re not 
shown within this note. Details of our lease liability and its movements can be found in note 19. 

Amounts due within one year 

At 31 December 
Obligations under finance leases 

Overdrafts* 

Local bank loans 

Secured bank loans 
Invoice discounting** 

2019 

£000 

– 

2018 

£000 

(7) 

(16,232) 

(11,754) 

(340) 

(35,640) 
– 

(298) 

– 
(2,001) 

(52,212) 

(14,060) 

As at the end of 2019 all amounts recognised as provisions were expected to be utilised within 12 
months and are held as current liabilities. 

*   These overdrafts are legally offsetable with a net balance of £NIL (2018: £Nil, however, they have not been 
netted off in accordance with IAS32.42. 
** During 2019 the Group elected to cease utilisation of the invoice discounting facility. As at the prior year 
balance sheet date, £3.0m was not drawn under this facility. Interest was charged at 1.75% per annum on 
amounts drawn. 

M&C Saatchi plc  

121 

 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
Notes Continued 

Amounts due after one year 

At 31 December 
Obligations under finance leases 

Local bank loans 

Secured bank loans 

2019 

£000 

– 

(162) 

2018 

£000 

(151) 

(18) 

- 

(38,372) 

(162) 

(38,541) 

Secured bank loans 
At the year end, the Group had a banking facility of up to £36m (2018: £38m) plus a £5.0m (2018: 
£5.0m) overdraft facility. The facility has a floating rate of interest set at 1.75% above LIBOR and 
the overdraft has floating rates of interest set at 1.75% above the Bank of England base rate. The 
banking facilities were set to mature on 30 April 2020; it has subsequently been extended to  
30 June 2021, with the interest margins increasing to 3.00% above LIBOR for banking facility and 
the overdraft interest margin set at 3.25% above the Bank of England base rate. In return for the 
facility the Group gave the bank guarantees over key UK, US, Dutch and Australian companies. 

At 31 December 
Gross secured bank loans 
Capitalised finance costs 
Net secured bank loans 
Future interest payable on secured bank loans at balance sheet 
date 
Total secured bank loans and future interest 

Total secured bank loans and future interest are due as follows: 

At 31 December 
In one year or less, or on demand 

In more than one year but not more than five years 

2019 

£000 

2018 

£000 

(35,677) 
37 
(35,640) 

(38,502) 
130 
(38,372) 

(267) 

(1,588) 

(35,907) 

(39,960) 

2019 

£000 

2018 

£000 

(35,907) 

(1,185) 

- 

(38,775) 

(35,907) 

(39,960) 

Obligations under finance leases and hire purchase contracts which were due at the end of the 
prior year (the accounting for these items has changed with the application of IFRS 16, note 4) 
were as follows: 

At 31 December 
In one year or less, or on demand 

In more than one year but not more than two years 

2019 

£000 

- 

- 

- 

2018 

£000 

(7) 

(151) 

(158) 

Total bank loans and borrowings used to calculate net cash are as follows, IFRS 16 Leases is 
excluded from the calculation of net cash in accordance with our bank covenants: 

Gross 
secured 
bank 
loans 
£000 

Local 
bank 
loans 
£000 

Invoice 
discounting** 
£000 

Total 
bank 
loans* 
£000 

Lease 
liabilities 
£000 

At 1 January 2018 

(37,658) 

(1,017) 

(2,915) 

(41,590) 

Cash movements 

(329) 

690 

914 

1,275 

Non-cash movements 

– Foreign exchange 
changes 

(515) 

11 

– 

(504) 

At 31 December 2018 

(38,502) 

(316) 

(2,001) 

(40,819) 

– 

– 

– 

– 

Total 
£000 

(41,590) 

1,275 

(504) 

(40,819) 

– 

– 

– 

– 

(43,739) 

(43,739) 

2,501 

(313) 

2,001 

4,189 

10,638 

14,827 

– 

– 

324 

127 

– 

– 

– 

– 

451 

(22,474) 

(22,474) 

805 

1,256 

(36,179) 

(54,770) 

(90,949) 

At 31 December 2019 

(35,677) 

(502) 

* The borrowing used to calculate net cash. 
** The net movement of £2,001k (2018: £914k) is inclusive of total drawdowns during the year of £NIL (2018: 
£44.4m) and repayments of £2,0m (2018: £45.3m). 

At 1 January 2019 

Cash movements 

Non-cash movements 

– Lease additions 

– Foreign exchange 
changes 

 122 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

25. Other non-current liabilities 

31 December 

Employment benefit provisions* 

Other 

2019 

£000 

(821) 

(309) 

2018 

£000 

(983) 

(961) 

(1,130) 

(1,944) 

* This relates to long-term service leave in some locations, and deferred contributions to pension schemes. 

Total IFRS 2 schemes 

Total IFRS 9 schemes  

Committed associate acquisitions 

Total – all years 

25,936 

5,727 

5,323 

36,986 

We have also analysed the same information in the table above but based on issuing shares at a 
range of different share prices. We have also presented the dilutive effect of share issues based 
on issuing the shares at these different share prices. The information is presented in the table 
below: 

26. Potentially issuable shares 

Effect of a change in share price 

This disclosure note is new in the year and is not a statutory requirement. It summarises 
information relating to all share schemes disclosed in notes 27 and 28. 

Shares total by year 

2020 
'000 

2021 
'000 

2022 
'000 

2023 
'000 

2024 
'000 

In the table below we present the total number of shares expected to be issued in the future for 
put option schemes based on the 2019 year-end share price of 124p and the 2019 year-end 
estimated future business performance for each business unit through to the point at which the 
put option schemes first become exercisable. These forecasts were created before the effects 
of the Covid-19 pandemic were known or quantified. Such forecasts will be updated as part of our 
strategic review and the resulting five-year plans: 

Total future expected share issues as at 31 December 2019  

Schemes potentially exercisable in 2020 
Schemes issuable after 2020 

Shares to issue 
15,349 
21,637 
36,986 

Profile of future expected share issues by year 

At 62p (-50%) 

26,973 

5,580 

16,981 

6,319 

8,263 

At 124p (unadjusted) 

15,349 

3,607 

9,870 

3,755 

4,405 

At 186p (+50%) 

11,445 

2,949 

7,505 

2,973 

3,250 

Dilution of 31 December 2019 
shareholders 

At 62p (-50%) 

At 124p (unadjusted) 

At 186p (+50%) 

2020 

2021 

2022 

2023 

2024 

29% 

16% 

12% 

6% 

4% 

3% 

18% 

11% 

8% 

7% 

4% 

3% 

9% 

5% 

3% 

Shares 
IFRS 2 schemes 

IFRS 9 schemes  

Committed associate acquisitions 

2020 
'000 

6,381 

3,645 

5,323 

2021 
'000 

3,607  

– 

– 

2022 
'000 

7,932  

1,938 

– 

2023 
'000 

3,611 

144 

– 

2024 
'000 

4,405  

– 

– 

Total - by year 

15,349 

3,607 

9,870 

3,755 

4,405 

Share issued in 2020 
Since 1 January 2020 a total of 22,320k shares have been issued to fulfil IFRS 2 and IFRS 9 put 
option schemes (put options). These shares were issued at an average share price of 39.6p. Had 
these put options been issued at the year-end share price of 124p, only 5,952k shares would have 
been issued, which would result in a further 9,396k shares still required to be issued in the 
remainder of 2020 (based on an issue price of 124p) to settle all put option obligations for 2020. If 
all the remaining put option obligations for 2020 were to be settled by issuing shares at 62p, a 
further 15,246k shares would have to be issued in the remainder of 2020.   

We have recently negotiated new terms with certain holders of put options with the result that a 
very significant proportion of the put options that were due to be issued in the remainder of 2020, 

M&C Saatchi plc  

123 

 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

will now be deferred to and issued in later years, thereby reducing the immediate requirement to 
issue further shares in 2020. 

27. Minority shareholder put option liabilities 

Policy – See below but also Basis of Preparation note on page 69 
Put option liabilities provide a variable return of equity or cash to an awardee at a point in time in 
the future. These instruments are recognised at amortised cost of the underlying award on the 
date of inception. Both a liability on the balance sheet and a corresponding amount within the 
minority interest put option reserve are recognised. Subsequent movements in the amortised 
cost are accounted for as amortisation charges within finance gains/expense. 

Upon exercise of an award by a holder the liability is extinguished, and the associated minority 
interest put option reserve is transferred to the non-controlling interest acquired reserve. 

Some of our subsidiaries' local entrepreneurs (minorities) have the right to a put option. The put 
options give the minorities a right to exchange their minority holdings in the subsidiary into shares 
in M&C Saatchi plc or cash (as per the agreement). 

At 1 January (restated) 

Exchange difference 

Additions 
Exercises 
Income statement charge due to: 
–  Change in profit estimates 
–  Change in share price 
–  Amortisation of discount 
Total income statement charge 
At 31 December 

Put options exercised in year  
Paid in equity 

These derivative instruments were previously accounted for as financial liabilities at fair value 
with future changes in value being taken through profit or loss. As explained in note 2 these 
instruments are now accounted for at amortised cost and not fair value. This change is solely 
classificational, there has been no change in either the valuation methodology nor the value of the 
instruments, neither at the end of 2019 (if presented as previously) nor the comparative 
reporting period. 

Paid in cash 
Exchange difference 
Total 
# Restated 

2019 
£000 
(13,764) 

2018# 
£000 
(13,181) 

(188) 

– 
9,672 

(2,512) 
(237) 
(72) 
(2,821) 
(7,101) 

2019 
£000 
6,665 

3,265 
(258) 
9,672 

(2) 

(174) 
2,708 

(3,545) 
419 
11 
(3,115) 
(13,764) 

2018# 
£000 
2,708 

– 
– 
2,708 

The critical judgement as to when a share award scheme is accounted for as a put option liability 
is provided in detail on page 69. Such schemes should be considered as rewards for future 
business performance which are not conditional on the holder being an employee of the business. 
This judgement was re-examined during this audit, the resulting tables reflect all awards that 
remain following this restatement. All remaining schemes are payable in equity, the number of 
future shares to issue is variable and will depend on the share price and future performance of 
the business. These are accounted for as a liability under IFRS 9 and held on the balance sheet at 
amortised cost. 

As at 31 December 

Amounts falling due within one year 
Amounts falling due after one year, but less than three years 

# Restated 

2019 

£000 

(3,183) 
(3,918) 

(7,101) 

2018# 

£000 

(9,947) 
(3,817) 

(13,764) 

The estimated number of M&C Saatchi plc shares that will be issued to fulfil these options at 124p 
is 5,727,000 shares (2018: 289.0p is 4,763,000 shares). 

At each period end, the amortised cost of the put option liability is calculated in accordance with 
the put option agreement to determine a best estimate of the future value of the expected award. 
Resultant movements in the amortised cost of these instruments is charged to the income 
statement. Where the agreement gives a right to convert to a variable number of shares (rather 
than a value), the number of shares is converted to a value by using the period end share price 
(2019: 124.0p; 2018: 289.0p). 

The put option liability will vary with both our share price and the subsidiary enterprises' 
performance. Current liabilities are determined by our year-end share price and the 2019 results 
of the companies who can exercise in 2020. Non-current liabilities are determined by our year-
end share price and the projected results of the companies who can exercise after 2020. The 
projected results use management's best estimate of the growth rates and margin of the 
companies who can exercise after 2020.  

 124 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
  
 
  
  
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
  
 
 
 
 
Notes Continued 

Put options are exercisable from year ended 31 December: 

Subsidiary  
M&C Saatchi Little Stories SAS 
M&C Saatchi (Switzerland) SA 
M&C Saatchi Merlin Ltd 
Resolution Design Pty Ltd 
Bohemia Group Pty Ltd 
This Film Studio Pty Ltd 

Year 
2019 
2019 
2019 

2019 
2021 
2022 

% of subsidiaries shares 
exercisable 
19.9 
20.0 
15.0 
15.0 
25.9 
30.0 

28. Share-based payments 

Policy 
Certain of the Group's subsidiaries’ local entrepreneurs (who are Minority Interests of the Group) 
have the right to a put option over the equity they hold in the relevant subsidiary or a cash 
settlement feature. This put option is dependent upon the holders’ continued employment by the 
group or that the holder received the option as a result of employment and is redeemable either 
in shares of M&C Saatchi plc or by means of a cash payment to the holder. As such these 
schemes are accounted for under IFRS 2 as equity-settled share-based payments to employees 
or as cash-settled share-based payment schemes. 

Equity-settled share-based payment schemes 
Where an award is intended to be settled in equity then the scheme is accounted for as an equity 
settled share-based payment scheme. 

The fair value of the awards is calculated at the grant date of each scheme based on the present 
Group’s share price and its relevant multiple. The Group estimates the shares that will ultimately 
vest, using assumptions over conditions such as profitability of the subsidiary to which the 
awards relate. This value is recognised as an expense in the income statement over the shorter 
of the vesting period or the period of required employment on a straight-line basis with a 
corresponding increase in equity. In the event of a Business Continuation clause on departure, 
that element of the award at issue is treated as vested and charged to the income statement at 
the grant date valuation, and no credit to the income statement is taken for it in the future. All the 
remaining award is revalued annually for the non-market condition (profitability of the subsidiary) 
and allocated to the income statement on a straight-line basis. 

The fair value of the awards is calculated by means of a Monte Carlo model with inputs made in 
terms of the plc share price at date of grant, risk free rate, historic volatility of share price, 
dividend yield and time to vest.   

Upon exercise of the awards the nominal value of the shares issued is credited to share capital 
with the balance to retained income. 

Cash-settled share-based payment schemes 
When a share-based payment scheme is intended to be a cash award then the scheme is 
accounted for as a cash settled share-based payment scheme. A liability is recognised at 
inception of the award and each end of each reporting period. The liabilities are held at fair value 
of the future expected award. 

The critical judgement as to when a share award scheme is accounted for as an IFRS 2 Share-
based payment is provided in detail on page 69. Such schemes should be considered as rewards 
for future business performance which are conditional on the holder being an employee of the 
business. 

M&C Saatchi plc  

125 

 
  
  
  
 
 
 
 
 
  
 
 
Notes Continued 

The inputs to Monte Carlo models used to calculate the fair value of share awards granted during 
the year are as follows: 

Cash settled share-based payments  
These schemes relate in their entirety to the South African business. The movement in the liability 
required to be recognised at the end of each reporting period is as detailed below. 

Share price at grant 

Expected volatility 

Risk free rate 

Dividend yield 

2019 

2018 

£0.90 – £1.92 

£2.88 – £3.90 

53% – 87% 

29% – 34% 

0.52% – 0.70% 

0.72% – 1.11% 

0% – 3.33% 

2.44% – 3.31% 

Fair value of award per share 

£0.90 – £1.92 

£1.54 – £3.73 

The total fair value of each award, expense recognised in the year plus grant and vesting dates 
can be seen on pages 127 to 129. The weighted average share price of options exercised during 
the period was £3.05 (2018, £3.67). 

Expense recognised in the year: 

Equity settled* 

Cash settled 

Cash settled SA** 

Total 

2019 

£000 

2018# 

£000 

10,266 

16,864 

– 

342 

81 

233 

10,608 

17,178 

# Restated 
* As explained in note 2 these instruments were previously considered to be composed entirely of market-
based performance conditions. The recognition that these items have non-market based performance 
conditions means their cost to the business requires reassessment at each period end. As at the end of 2018 
the 2019 expense related to these schemes was expected to be £4,168k (2018: £6,104k). Reassessment of the 
cost to the business has consequently resulted in an increase of staff costs of £6,098k (2018: £10,760k prior 
year adjustment). 
** As explained in note 2 some of our South African subsidiaries have unwritten cash-based awards that are 
paid out on an employee’s departure.   

Share option activity included LTIP awards made to the Directors of the Group are discussed in 
terms of the work of the Remuneration Committee (commences on page 50). 

1 January total 
Revaluations 
Settled 

Foreign exchange 
At 31 December 

2019 
£000 
(1,086) 
(342) 
864 

(7) 

(571) 

2018# 
£000 
(867) 
(233) 
14 

– 
(1,086) 

Fully vested – re-classified put option liability 
As part of the re-examination of the judgement if an award is a put option liability (IFRS 9) or a 
share-based payment (IFRS 2, note 27), the following awards were redefined as share-based 
payments. All such awards had vested before the comparative period, apart from reversing the 
put option liability and asset (note 2), no additional charge was incurred as a share-based 
payment in these accounts. 

M&C Saatchi Marketing Arts Ltd 
M&C Saatchi (M) SDN BHD  
FCINQ SAS 
Cometis SARL 
M&C Saatchi Sport & Entertainment NY LLP 
M&C Saatchi Sport & Entertainment Pty LTD 
M&C Saatchi Talk Ltd 
M&C Saatchi Brasil Comunicação Ltda 
M&C Saatchi European Holdings Ltd 
M&C Saatchi PR UK LLP 
The Source (W1) LLP 
M&C Saatchi Agency Pty Ltd 
Influence Communications Ltd 
RE Team Pty Ltd 

Fully vested – other fully vested schemes  
There are no other fully vested, unexercised schemes other than those that have an accounting 
charge in either of the comparative periods. 

 126 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
Notes Continued 

Share option schemes outstanding at the end of the year are shown as follows:  

M&C Saatchi Tel Aviv Ltd 

Clear Ideas (Singapore) Pte Ltd 

Clear Ideas Ltd – B1 shares 

Clear Ideas Ltd – B2 shares 

Clear LA LLC 

Greenhouse Australia Pty Ltd 

Greenhouse Australia Pty Ltd 

Greenhouse Australia Pty Ltd 

Human Digital Ltd 

Human Digital Ltd 

Human Digital Ltd 

Levergy Marketing Agency (Pty) Ltd 

LIDA NY LLP (MCD) 

M&C Saatchi AB 

M&C Saatchi Accelerator Ltd 

M&C Saatchi Accelerator Ltd 

M&C Saatchi Accelerator Ltd 

M&C Saatchi Advertising GmbH 

M&C Saatchi Advertising GmbH 

M&C Saatchi Advertising GmbH 

M&C Saatchi Asia Hong Kong Ltd 

M&C Saatchi Digital GmbH 

M&C Saatchi Gad SAS 

M&C Saatchi Holdings Asia Pte Ltd (Indonesia) 

M&C Saatchi Holdings Asia Pte Ltd (Indonesia) 

M&C Saatchi LA Inc 

M&C Saatchi LA Inc 

M&C Saatchi LA Inc 

M&C Saatchi Middle East Holdco Ltd 

M&C Saatchi Mobile Ltd 

M&C Saatchi Mobile Ltd 

M&C Saatchi Mobile Ltd * 

Grant date 
21/04/2015 

01/01/2018 

03/03/2017 

03/03/2017 

28/03/2017 

01/01/2018 

01/01/2018 

01/01/2018 

12/04/2017 

12/04/2017 

12/04/2017 

15/11/2017 

15/03/2016 

11/02/2014 

26/11/2015 

26/11/2015 

26/11/2015 

12/07/2018 

01/10/2018 

14/12/2016 

23/11/2018 

14/02/2017 

24/02/2016 

20/03/2018 

20/03/2018 

16/12/2004 

15/01/2015 

03/12/2019 

23/03/2016 

23/08/2016 

01/06/2018 

10/08/2018 

Vesting date  MI shareholding 
20.0% 
15/04/2020 

Total charge over 
vesting period  
£000 
5 

Charge for 
2019  
£000 
(3) 

Charge for 
2018  
£000 
(36) 

15/04/2023 

15/04/2022 

15/04/2022 

15/04/2022 

15/01/2022 

15/01/2023 

15/01/2024 

15/04/2021 

15/04/2022 

15/04/2023 

15/04/2021 

30/11/2018 

01/12/2017 

15/04/2020 

15/04/2021 

15/04/2022 

15/04/2023 

15/04/2023 

15/04/2021 

15/04/2024 

15/04/2022 

01/05/2020 

07/09/2022 

07/09/2024 

15/04/2020 

15/04/2020 

15/05/2020 

15/04/2019 

15/04/2020 

15/05/2024 

per annum 

10.0% 

5.0% 

15.0% 

5.0% 

11.0% 

1.8% 

7.2% 

11.5% 

11.5% 

17.0% 

11.9% 

24.5% 

30.0% 

6.7% 

6.7% 

6.7% 

4.1% 

10.0% 

7.9% 

30.0% 

5.0% 

40.0% 

27.4% 

22.5% 

6.0% 

4.0% 

37.2% 

20.0% 

10.0% 

0.0% 

0.0% 

16 

381 

320 

22 

160 

21 

70 

107 

78 

87 

284 

1,549 

787 

141 

158 

145 

– 

– 

– 

67 

86 

2,472 

44 

39 

– 

– 

– 

22 

7 

(3) 

(8) 

7 

160 

21 

68 

7 

5 

5 

191 
– 

– 

– 

– 

– 

(2) 
– 

– 

63 

30 

640 

33 

32 
– 

– 

– 

22 

11,044 

2,349 

– 

3,291 

624 

497 

9 

19 

50 

3 

– 

– 

2 

20 

15 

18 

85 

10 
– 

– 

– 

– 

2 
– 

(24) 

4 

30 

1,625 

9 

6 

(20) 

(25) 
– 

– 

3,291 

– 

1,323 

M&C Saatchi plc  

127 

 
  
Notes Continued 

M&C Saatchi Mobile Singapore 

M&C Saatchi Mobile USA 

M&C Saatchi Network Ltd 

M&C Saatchi PR International Ltd 

M&C Saatchi PR International Ltd 

M&C Saatchi PR International Ltd 

Send Me A Sample Ltd 

Send Me A Sample Ltd 

Send Me A Sample Ltd 

M&C Saatchi Singapore 

M&C Saatchi Social Ltd 

M&C Saatchi Social Ltd 

M&C Saatchi SpA 

M&C Saatchi Sport & Entertainment Ltd 

M&C Saatchi Sport & Entertainment LA LLC 

M&C Saatchi Sport & Entertainment NY LLP 

M&C Saatchi Sport & Entertainment NY LLP 

M&C Saatchi Sport & Entertainment NY LLP 

M&C Saatchi (UK) Ltd 

M&C Saatchi World Services LLP 

M&C Saatchi World Services LLP 

M&C Saatchi World Services LLP 

M&C Saatchi Worldwide Ltd 

M&C Saatchi Worldwide Ltd 

M&C Saatchi, S.A. DE. C.V 

Majority LLC 

RE Worldwide UK Ltd 

Scarecrow M&C Saatchi Ltd 

Grant date 
24/06/2015 

28/10/2016 

05/05/2015 

29/11/2017 

29/11/2017 

29/11/2017 

02/07/2018 

02/07/2018 

02/07/2018 

01/09/2013 

29/06/2018 

29/06/2018 

09/12/2015 

31/10/2017 

01/01/2018 

01/11/2018 

01/11/2018 

01/11/2019 

06/07/2018 

05/12/2019 

05/12/2019 

05/12/2019 

01/06/2016 

18/07/2016 

01/07/2017 

07/11/2018 

01/01/2018 

01/05/2018 

Vesting date  MI shareholding 
5.0% 
15/04/2020 

Total charge over 
vesting period  
£000 
64 

Charge for 
2019  
£000 
(24) 

Charge for 
2018  
£000 
(58) 

15/04/2020 

15/04/2019 

15/04/2022 

15/04/2023 

15/04/2024 

15/04/2023 

15/04/2024 

15/04/2025 

15/04/2019 

30/06/2021 

30/06/2023 

15/04/2019 

15/04/2022 

24/04/2022 

15/04/2019 

15/04/2024 

15/05/2025 

15/04/2023 

15/05/2020 

15/05/2021 

15/05/2022 

01/01/2019 

01/01/2019 

15/04/2023 

15/04/2024 

31/12/2022 

20/01/2020 

0.0% 

5.0% 

11.3% 

11.3% 

11.3% 

12.0% 

14.0% 

14.0% 

20.0% 

24.5% 

24.5% 

10.0% 

25.0% 

35.0% 

3.0% 

12.5% 

5.0% 

30.0% 

8.0% 

6.0% 

6.0% 

0.0% 

0.0% 

41.0% 

50.0% 

49.9% 

24.5% 

4,225 

5,275 

63 

56 

49 

89 

114 

118 

123 

1,642 

1,341 

2,590 

357 

396 

62 

48 

– 

397 

1,117 

1,256 

975 

977 

57 

97 

37 

711 

220 

1,330 

384 

(7) 

(6) 

(5) 

(6) 

(7) 

(6) 

(237) 

- 

- 

222 

(121) 

303 

37 

38 

– 

(27) 

742 

779 

787 

1 

– 

17 

34 

78 

89 

1,330 

3,151 

6 

5 

4 

95 

121 

124 

(36) 

1,642 

1,341 

750 

112 

93 

7 

– 

– 

424 
– 

– 

– 

378 

23 

53 

3 

633 

132 

 128 

M&C Saatchi plc 

 
  
 
Notes Continued 

Scarecrow M&C Saatchi Ltd 

M&C Saatchi Talk Ltd 

Talk Purpose Ltd 

Talk Purpose Ltd 

Talk Purpose Ltd 

The Source Insight Australia Pty Ltd 

The Source Insight Australia Pty Ltd 

TOTALS 

Grant date 
01/05/2018 

Vesting date  MI shareholding 
24.5% 
20/01/2022 

23/11/2018 

15/04/2023 

07/12/2018 

15/04/2024 

07/12/2018 

15/04/2025 

07/12/2018 

15/04/2026 

15/02/2018 

15/01/2022 

15/02/2018 

15/01/2025 

10.0% 

0.0% 

0.0% 

0.0% 

14.0% 

21.0% 

Total charge over 
vesting period  
£000 
137 

Charge for 
2019  
£000 
74 

Charge for 
2018  
£000 
64 

85 

– 

– 

– 

41 

31 

85 

(1) 

(1) 

(1) 

16 

12 

– 

1 

1 

1 

28 

20 

10,266 

16,864 

* Award relates to a scheme provided to one employee of the Company. Scheme is remunerated exclusively in shares of the Group in reward dependent on future employment status of the employee. The terms of the award are such 
that it is in place for perpetuity as long the individual remains an employee with rewards remunerated on a per annum basis dependent on the performance of the business to which it is attached on a calendar year basis. As the value of 
the award is solely dependent on the future performance of the subsidiary enterprise with no inputs related to the overall performance of the Group in terms of market capitalisation or profitability, there is no requirement for an option 
pricing model to be used when determining future fair value of this equity settled share-based payment award. 

M&C Saatchi plc  

129 

 
 
  
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
Notes Continued 

29. Issued share capital 
Allotted, called up and fully paid 
Policy 
Ordinary shares are classified as equity. Incremental costs attributable to the issuance of new 
shares are shown in equity as a deduction, net of tax, from proceeds. 

Where the Group reacquires its own equity instruments (treasury shares), the consideration paid 
is deducted from equity attributable to owners of the Group and recognised within the treasury 
reserve. 

At 31 December 2017 
Exercise of Mobile USA share options 
Acquisition of 51% of Scarecrow Communications Ltd 
Acquisition of 20% M&C Saatchi Merlin Ltd 
Acquisition of 40.3% M&C Saatchi PR UK LLP 
Acquisition 53% of Red Hare Ltd 
Contingent consideration Levergy Marketing Agency Pty Ltd 
Acquisition 24.5% LIDA NY LLP 
Acquisition 10% M&C Saatchi Advertising GmbH 
Acquisition of small percentages of US and Swedish 
subsidiaries 
At 31 December 2018 

Exercise of M&C Saatchi Mobile share options 
Acquisition of 10% of M&C Saatchi SPA 
Acquisition of 10% of M&C Saatchi Merlin Ltd 
Acquisition of 33% of Shepardson Stern & Kaminsky LLP* 
Acquisition 10% M&C Saatchi (M) SDN. BHD 
Acquisition 17% of Bohemia Group Pty Ltd 
Acquisition of M&C Saatchi Sports & Entertainment smaller 
shareholders 

Number of 
shares  
81,332,802 
1,979,782 
450,639 
250,760 
1,221,979 
1,320,324 
117,733 
315,681 
514,947 

98,906 

87,603,553 

1,785,527 
825,755 
131,501 
1,048,747 
408,115 
1,397,613 

395,949 

1p Ordinary 
shares 

£000 

813 
20 
5 
3 
12 
13 
1 
3 
5 

1 

876 

18 
8 
1 
11 
4 
14 

4 

30. Fair value measurement 
Policy – See also basis of preparation page 70 
Certain of the Group's financial assets and liabilities, in addition to certain non-financial assets 
and liabilities, are held at fair value. 

The fair value of an asset or liability is the price that would be received to sell an asset or paid to 
transfer a liability in an orderly transaction between market participants at the balance sheet 
date. 

Financial and non-financial assets and liabilities measured at fair value in the Balance Sheet are 
grouped into three levels of a fair value hierarchy. The three levels are defined based on the 
observability of significant inputs to the measurement, as follows: 

– Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities; 
– Level 2: inputs other than quoted prices included within Level 1 that are observable for the 

asset or liability, either directly or indirectly; and 

– Level 3: unobservable inputs for the asset or liability. 

The Group holds both assets and liabilities which are measured at fair value on a recurring basis 
and those which are measured at fair value on a non-recurring basis. Items measured at fair 
value on a non-recurring basis typically relate to non-financial assets arising as a result of 
business combinations as accounted for under the acquisition method. In this regard, during the 
year the Group has recognised additions to intangible assets (brand names and customer lists) 
totalling £Nil (2018: £2,859kk).  

In addition, the Group also calculates the fair value of certain non-financial assets when there is 
the need to conduct an impairment review. These calculations also fall within Level 3 of the IFRS 
13 hierarchy and where applicable are described in note 16. 

At 31 December 2019 

936 
* Shares were issued by M&C Saatchi plc to enable the acquisition by M&C Saatchi Agency Inc. of 
this equity.   

93,596,760 

The Group holds 485,970 (2018: 700,000) of the above M&C Saatchi plc shares in treasury. 

 130 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

Assets and liabilities measured at fair value on a recurring basis 
The following table shows the levels within the hierarchy of financial assets and liabilities 
measured at fair value on a recurring basis at 31 December 2019 and 31 December 2018: 

The movements in the fair value of the level 3 recurring financial assets and liabilities are shown 
as follows: 

At 31 December 2019 

Financial assets 
Equity investments at FVTPL 

Financial liabilities 
Contingent consideration  

At 31 December 2018 

Financial assets 
Equity investments at FVTPL # 

Financial liabilities 
Contingent consideration  

# restated, see note 2 for detail. 

Level 1 
£000 

Level 2 
£000 

–  

– 

– 

– 

Level 1 
£000 

Level 2 
£000 

– 

– 

– 

– 

Level 3 
£000 

14,851 

(758) 

Level 3 
£000 

14,041 

(1,154) 

The level within which the financial asset or liability is classified is determined based on the lowest 
level of significant input to the fair value measurement. 

At 1 January 2019 
Net (loss) / gain in the income statement 
Additions 

Settlement 

Currency movements 
At 31 December 2019 

Equity 
instruments at 
FVTPL# 
£000 
14,041 
(346) 
1,160 

– 

(4) 

14,851 

Contingent 
consideration* 
£000 
(1,154) 
(127) 
– 

523 

– 
(758) 

# restated, see note 2 and commentary immediately above. 
* Note 15 includes deferred and contingent consideration. At end of 2018 there was £112k of deferred 
consideration that was paid in 2019. 

M&C Saatchi plc  

131 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
  
 
  
 
 
 
 
  
 
 
shares to be earned into). The resultant cash equivalent amount of the shares which would have 
been issued is discounted to present value using a discount rate based on a country specific 
WACC. 

The key inputs for calculation of the fair value of the deferred consideration at year end relate to 
(i) the risk adjusted discount rates used, and (ii) the future forecast profitability of the acquired 
business over the period of the deferred consideration. Differences in either of these inputs 
would change the fair value of the liability: 

Forecast PBT 

10% 
-10% 

Adjusted WACC 

+5% 
-5% 

Increase / (decrease) in 
fair value of liability 

£000 

130 
(130) 

Increase / (decrease) in 
fair value of liability 

£000 

(20) 
22 

The Scarecrow Communication Ltd contingent consideration is payable in a variable number of 
plc shares. The formula used to derive the number of plc shares is based on historic results of 
the company. As such the calculation does not involve any estimates and no disclosures 
regarding the sensitivity of the inputs made are relevant.  

Notes Continued 

Valuation and sensitivity to valuation 
The Group's finance team performs valuations of financial items for financial reporting purposes, 
including Level 3 fair values. Where appropriate such valuations are performed in consultation 
with third-party valuation specialists for complex calculations. 

The valuation approaches adopted for each category of financial instrument held at fair value 
detailed above, in addition to the calculation’s sensitivity to salient inputs, are as detailed below. 

(i) Equity instruments at FVTPL – These assets relate to corporate venturing unlisted equity 
investments as detailed in note 20a. Management use the most recent market prices as the basis 
for establishing the fair value of the equity investments as at year end. Fluctuations in these 
purchase prices would therefore change the fair value of the investments recognised at year end, 
as follows assuming a 10% uplift or downwards movement in the price:  

Adjusted purchase price 

+10% 
-10% 

Increase / (decrease) 
in fair value of asset 

£000 

1,485 
(1,485) 

In addition, management consider there to be a risk that the most recent purchase prices are 
sensitive to a decision to sell the investments to an unwilling market. If such a market existed, 
then discounting the investments to reflect such risk could impact the value as shown below: 

Risk adjusted sales price 

-30% sales discount due to illiquid nature * 
-12% risk discount for unwilling market place ** 

Value after discounts  

Decrease in fair value 
of asset 
£000 

(4,455) 
(1,247) 

9,149 

* If these illiquid securities were to be sold then such a sale is expected to yield between a 10% and 50% 
discount, so sensitivity based on 30%. 
** Risk that if cash supply dries up some of the investments with future growth prospects will run out of cash 
requiring a fire sale, reflected by additional risk discount of 12%. 

(ii) Contingent consideration – Contingent consideration relates to one acquisition made in 2017 
(Levergy) and the 2018 acquisition of Scarecrow Communications Ltd  

The Levergy consideration is payable in a variable number of M&C Saatchi plc shares which is 
dependent on the future profitability and growth of profit of the acquired entity. The fair value of 
the contingent consideration outstanding at year end is calculated based on forward–looking 
forecasts of the business applied to the terms of the acquisition (which defines the number of plc 

 132 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
Notes Continued 

31. Financial risk management 

Principal financial instruments 
The principal financial instruments held by the Group, from which financial instrument risk arises, 
include contract assets, trade and other receivables, cash and cash equivalents, contract 
liabilities, trade and other payables, loans and borrowings, MI put options accounted under IFRS 9 
as liabilities and equity instruments representing long term investments in non-listed entities. 

The Group does not typically use derivative financial instruments to hedge its exposure to foreign 
exchange or interest rate risks arising from operational, financing and investment activities. 

The following financial instruments are measured at fair value and details regarding the valuations 
undertaken are disclosed in note 30. 

Group 
Financial assets 
Equity investments at FVTPL # 

Financial liabilities 
Contingent consideration 

# 2018 position restated, see note 2. 

Company  

2019 
£000 
14,851 

2019 
£000 
(758) 

2018 
£000 
14,041 

2018 
£000 
(1,154) 

M&C Saatchi plc company does not directly hold any financial instruments recognised at fair 
value. 

31.1 - General objective, policies and processes 
The Board has overall responsibility for the determination of the Group's and Company's risk 
management objectives and policies. Whilst retaining ultimate responsibility for them, the Board 
has delegated the authority for designing and operating processes that ensure the effective 
implementation of the objectives and policies to the Group's senior management of each core 
business unit. The Board receives monthly reports from management through which it reviews 
the effectiveness of the processes put in place and the appropriateness of the objectives and 
policies it sets. 

The overall objective of the Board is to set policies that seek to reduce risk as far as possible 
without unduly affecting the Group's competitiveness and flexibility of the global businesses of 
which it is comprised. Further details regarding these policies are set out below. 

31.2 - Market risk 
Market risk arises from the Group's use of interest-bearing financial instruments and foreign 
currency cash holdings. It is the risk that the fair value of future cash flows on its debt finance and 
cash investments will fluctuate because of changes in interest rates (interest rate risk), foreign 
exchange rates (currency risk) and other price risk such as equity price risk and share price risk. 

Financial instruments affected by market risk include loans and borrowings, deposits, debt, equity 
investments and minority interest (MI) put options. 

Exposure to market risk arises in the normal course of the Group's business. 

31.3 - Foreign exchange risk 
Foreign exchange risk arises from transactions and recognised assets and liabilities and net 
investments in foreign operations. The Group's general operating policy historically has been to 
conduct business in the currency of the local area in which businesses of the Group are 
geographically located, thereby naturally hedging the consideration resulting from client work. 
Businesses of the Group maintain bank accounts in the currency of these transactions solely for 
working capital purposes. As the Group has grown there has been an increase in services 
rendered being exported from the UK businesses to clients who transact in non-GBP currencies. 
The transactional risk arising from such exports is mitigated in terms of the structuring of the 
billing arrangements and agreement to regular invoices being remitted and promptly paid (<30 
days). 

The Group is exposed to movements in foreign currency exchange rates in respect of the 
translation of net assets and income statements of foreign subsidiaries and equity accounted 
investments. The Group does not hedge the translation effect of exchange rate movements on 
the income statements or balance sheets of foreign subsidiaries and equity accounted 
investments as it regards these as long-term investments. 

The estimated impact on foreign exchange gains and losses of a +/- 10% movement in the 
exchange rate of the Group’s significant currencies is as follows: 

Exchange rate 

GBP +10% 
GBP -10% 
USD +10% 
USD -10% 
AUD +10% 
AUD -10% 

Increase / 
(decrease) 
in profit 
before tax 

Increase / 
(decrease) in 
profit after 
tax 

£000 

(388) 
481 
173 
(142) 
598 
(489) 

£000 

(108) 
139 
108 
(88) 
413 
(338) 

The Group assumes that currencies will either be freely convertible or the currency can be used 
in the local market to pay for goods and services, which we can sell to clients in a freely 
convertible currency. Within our 2019 year end cash balances we hold £321k in Brazilian Reals; 
£998k in Indian Rupees; £1,657k in Libyan Dinars; and £1,232k in South African Rands.   

31.4 - Interest rate risk 
The Group is exposed to interest rate risk because it holds a banking facility of up to £36m and an 
overdraft facility of up to £5m, both based on floating interest risks. The Group does not consider 
this risk to be significant. 

M&C Saatchi plc  

133 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
 
 
  
  
  
  
 
 
Notes Continued 

The sensitivity analysis below has been determined based on the exposure to interest rates for 
financial instruments held at the balance sheet date. The analysis is prepared assuming the 
amount of borrowings outstanding at the balance sheet date were outstanding for the whole year. 
A 50-basis point increase or decrease is used when reporting interest rate risk internally to key 
management personnel and represents management's assessment of the reasonably possible 
changes in interest rates. 

If interest rates had been 50 basis points higher/lower and all other variables were held constant, 
the Group's profit for the year ended 31 December 2019 would (decrease)/increase by £(192)k / 
£192k (2018: £(204)k / £204k). This is principally attributable to the Group's exposure to interest 
rates on its floating rate loan. 

31.5 - Liquidity risk 
Liquidity risk arises from the Group's management of working capital and the finance charges 
and, when appropriate, principal repayments on its debt instruments. It is the risk that the Group 
will encounter difficulty in meeting its financial obligations as and when they fall due. The Group's 
debt instruments carry interest at LIBOR + 1.75% (on 30 April 2020 this increased to LIBOR + 
3.00%). 

The Group's policy is to ensure that it will always have sufficient cash to allow it to meet its 
liabilities when they come due. To achieve this aim, the Group has a planning and budgeting 
process in place to determine the funds required to meet its normal operating requirements on 
an ongoing basis. The Group and Company ensures that there are sufficient funds to meet its 
short-term business requirements, taking into account its anticipated cash flows from operations, 
its holdings of cash and cash equivalent and proposed strategic investments.  

The Board receives rolling 12-month cash flow projections on a monthly basis as well as 
information regarding cash balances. At the end of the financial year, these projections indicated 
that the Group had sufficient liquid resources to meet its obligations under all reasonably 
expected circumstances. 

The following table sets out the contractual maturities (representing undiscounted contractual 
cash flows) of financial liabilities: 

Group 

At 31 December 2019 
Trade and other 
payables* 
Loans and borrowings 
Overdrafts 

TOTAL 

Up to 3 
months 

£000 

3 to 12 
months 

1 to 2 
years 

2 to 5 
years 

over 5 
years 

£000 

£000 

£000 

£000 

(83,340) 

(49,957) 

(1,130) 

- 
(16,232) 

(35,979) 
- 

(162) 
- 

(99,572) 

(85,936) 

(1,292) 

- 

- 
- 

- 

- 

- 
- 

- 

* excludes taxes as these are not considered financial instruments 

Company 

At 31 December 2019 
Trade and other payables 
Loans and borrowings 
TOTAL 

Up to 3 
months 

£000 

3 to 12 
months 
£000 

1 to 2 
years 

£000 

2 to 5 
years 
£000 

over 5 
years 
£000 

(229) 
- 
(229) 

(43,542) 
(27,562) 
(71,104) 

- 
- 
– 

- 
- 
- 

- 
- 
- 

The maturity profile for leases accounted for under IFRS 16 is disclosed in note 19. 

The Group breached no banking covenants during the year. 

31.6 - Credit risk 
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial 
instrument fails to meet its contractual obligations. 

The Group monitors credit risk at both a local and Group level. Credit terms are set and 
monitored at a local level according to local business practices and commercial trading 
conditions. The age of debt, and the level of accrued and deferred income is reported regularly. 
Age profiling is monitored, both at local customer level and at consolidated entity level. There is 
only local exposure to debt from our significant global clients. The Group continues to review its 
debt exposure to foreign currency movements and will review efficient strategies to mitigate risk 
as the Group’s overseas debt increases. 

Management determines concentrations of credit risk by reviewing amounts due from customers 
monthly. The only significant concentrations of credit risk which are accepted are with 
multinational blue chip (or their equivalent) organisations where credit risk is not considered an 
issue. 

Impairment 
The group has two types of financial asset that are subject to the expected credit loss model: 
- Trade receivables 
- Contract assets 

The group applies the IFRS 9 simplified approach to measuring expected credit losses which uses 
a lifetime expected loss allowance for all trade receivables and contract assets. 

To measure the expected credit losses, trade receivables and contract assets have been 
grouped based on shared credit risk characteristics and the days past due. The contract assets 
relate to unbilled work in progress and have substantially the same risk characteristics as the 
trade receivables for the same types of contracts. The group has therefore concluded that the 
expected loss rates for trade receivables are a reasonable approximation of the loss rates for 
the contract assets. 

The expected loss rates for each business are based on the payment profiles of sales at least 
over a period of 24 months before 31 December 2019 or 31 December 2018 respectively and the 
corresponding historical credit losses experienced within this period. The historical loss rates 

 134 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
Notes Continued 

are adjusted to reflect current and forward-looking information on macroeconomic factors 
affecting the ability of the customers to settle the receivables. 

The loss allowance as at 31 December 2019 and 31 December 2018 was determined as follows 
for both trade receivables and contract assets. 

31.7 - Share price risk 
As detailed on page 69 the Group uses put option awards to incentivise certain local key 
management (who are NCI). The value of these awards is in part dependent upon the Group's 
share price. The fair valuation of these schemes and the potential impact of movements in the 
share price are discussed in note 30.  

Trade receivables 

Not past 
due 

0.02% 
52,871 

11 

0 - 30 
days 
past due 

0.01% 
16,600 

2 

31 - 90 
days 
past 
due 
0.02% 
5,309 

91 - 120 
days 
past 
due 
0.51% 
674 

1 

3 

> 120 
days 
past due 

3.55% 
2,576 

91 

31 December 2019 
Expected loss rate (%) 
Trade receivables  

Loss allowance 

31 December 2018 
Expected loss rate (%) 
Trade receivables 
Loss allowance 

Trade receivables 

1 - 120 
days past 
due 

121 - 270 
days past 
due 

0.44% 
4,312 
19 

50.21% 
343 
173 

Not past 
due 

0.01% 
107,975 
12 

> 270 days 
past due 

0.00% 
1,964 
– 

* At the end of 2018 trade debtors > 270 days past due relates solely to one business unit which has not, to 
date, had to impair trade debtor positions held. This amount has subsequently been receipted and as such the 
2019 tabular presentation categories of time past due have been refined to show more discrete time periods. 
** An immaterial loss was calculated for contract assets and has not been included within the credit risk 
disclosures above. 

Trade receivables and contract assets are written off when there is no reasonable expectation of 
recovery. Indicators that there is no reasonable expectation of recovery include, amongst 
others, the failure of a debtor to engage in a repayment plan with the group, and a failure to make 
contractual payments for a period greater than 90 days past due. 

31.8 - Equity price risk 
The Group's non-listed equity investments are susceptible to market price risk arising from 
uncertainties about future values of the investment securities. The Group manages equity price 
risk through diversification and by placing limits on individual and total equity investment 
securities. Reports on the equity portfolio are submitted to the Group's senior management on a 
regular basis. The Board reviews and approves all equity investment decisions. The basis of the 
fair value calculations and the sensitivity of these calculations to the key inputs is detailed in note 
30. 

31.9 - Capital management 
The Group manages its capital to ensure that entities in the Group will be able to continue as 
going concerns while maximising the return to shareholders through the optimisation of the debt 
and equity balance. Strong financial capital management is an integral element of the Directors' 
strategy to achieve the Group's stated objectives. The Directors review financial capital reports 
on a regular basis and the Group finance function does so on a daily basis ensuring that the 
Group has adequate liquidity. The Directors' consideration of going concern is detailed in the 
Directors Report.  

The capital structure of the Group consists of debt, which includes the borrowings disclosed in 
note 24, cash and cash equivalents and equity attributable to equity holders of the parent as 
disclosed in the Statement of Changes in Equity. 

M&C Saatchi plc  

135 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

32. Group companies 

Key 
*All those entities included in the below list in which the Group holds less than 50% of the share capital are accounted for as Associates (note 17). 

All subsidiary companies which the Group control in line with the requirements of IFRS 10 have been included in the consolidated accounts. 
** This subsidiary undertaking is exempt from Companies Act 2006 requirement relating to audit of their individual accounts by virtue of Section 479A of the Act as M&C Saatchi plc has guaranteed the 
subsidiary company under Section 479C of the Act. 
*** With the exception of M&C Saatchi Network Ltd, our South African subsidiaries, Scarecrow Communication Ltd, M&C Saatchi Social Ltd where all our equity is directly held by M&C Saatchi plc, all other 
subsidiary companies’ equity is either in part or wholly held via subsidiaries of M&C Saatchi plc. 

As at 31 December 2019 
UK 

Alive & Kicking Global Ltd** 
Audience Communications Ltd** 
Black & White Strategy Ltd 
Clear Ideas Consultancy LLP** 
Clear Ideas Ltd** 
FYND Media Ltd** 
H2R Research Ltd 
Human Digital Ltd** 
Influence Communications Ltd** 
Lean Mean Fighting Machine Ltd** 
LIDA (UK) LLP** 
LIDA Ltd** & *** 
M&C Saatchi (UK) Ltd** & *** 
M&C Saatchi Accelerator Ltd** 
M&C Saatchi European Holdings Ltd** 
M&C Saatchi Export Ltd** & *** 
M&C Saatchi German Holdings Ltd** 
M&C Saatchi International Ltd** 
M&C Saatchi Marketing Arts Ltd** 
M&C Saatchi Merlin Ltd** 
M&C Saatchi Middle East Holdco Ltd** 
M&C Saatchi Mobile Ltd** 
M&C Saatchi Network Ltd** & *** 
M&C Saatchi PR International Ltd** 
M&C Saatchi PR Ltd** 

 136 

Country 

Effective % ownership 

United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom  
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 

100 
100 
100 
85 
85 
100 
80 
60 
95 
70 
100 
100 
70 
56 
96 
70 
100 
100 
50 
85 
80 
89 
100 
66 
100 

Activities 

Dormant 
Marketing 
Dormant 
Marketing  
Marketing  
Media Buying 
Research 
Research 
Dormant 
Advertising 
Direct Marketing 
 Direct Marketing 
Adverting 
Advertising 
Holding Company 
Advertising 
Holding Company 
Holding Company 
Advertising 
Talent Management 
Holding Company 
Mobile Marketing 
Holding Company 
PR Agency 
PR Agency 

M&C Saatchi plc 

 
 
 
 
 
 
 
  
 
 
 
  
 
 
Notes Continued 

As at 31 December 2019 
UK continued 

M&C Saatchi PR UK LLP** 
M&C Saatchi Social Ltd** & *** 
M&C Saatchi Shop Ltd** 
M&C Saatchi Sport & Entertainment Ltd** & *** 
M&C Saatchi WMH Ltd** 
M&C Saatchi World Services LLP** 
M&C Saatchi Worldwide Ltd** & *** 
M&C Saatchi WS .ORG Ltd** 
Re Worldwide Ltd** 
SaatchInvest Ltd** 
Send Me A Sample Ltd** 
M&C Saatchi Talk Ltd** & *** 
The Source (London) Ltd** 
The Source (W1) LLP** 
This Is Noticed Ltd 
Tricycle Communications Ltd** 

Europe 

Cometis 
FCINQ SAS 
M&C Saatchi Gad SAS 
M&C Saatchi Little Stories SAS 
M&C Saatchi the Loop SARL 
Moonlike M&C Saatchi SARL 
Paris Gad Holding SAS 
Tataprod SARL 
Clear Deutschland GmbH 
M&C Saatchi Advertising GmbH 
M&C Saatchi Sports & Entertainment GmbH 
M&C Saatchi Digital GmbH 
M&C Saatchi PR Unternehmergesellschaft 

Country 

Effective % ownership 

Activities 

United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 

France 
France 
France 
France 
France 
France 
France 
France 
Germany 
Germany 
Germany 
Germany 
Germany 

100 
51 
100 
75 
100 
80 
100 
80 
50 
100 
60 
61 
100 
90 
69 
80 

51 
88 
100 
80 
80 
70 
98 
98 
59 
78 
86 
95 
80 

PR Agency 
Marketing 
Marketing 
Sport Sponsorship & Entertainment PR Agency 
Holding Company 
Marketing 
Holding Company 
Not for profit marketing 
Branding 
Holding Company 
Marketing 
PR Agency 
Research Agency 
Research Agency 
Internet Retailer 
Holding Company 

Advertising 
Website Construction 
Advertising 
PR Agency 
Advertising 
Advertising 
Holding Company 
Production and publishing 
Marketing 
Advertising 
Sport Sponsorship & Entertainment PR Agency 
Marketing 
Dormant 

M&C Saatchi plc  

137 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

As at 31 December 2019 
Europe continued 

M&C Saatchi SpA 
M&C Saatchi PR srl 
M&C Saatchi B.V. 
M&C Saatchi International Holdings BV 
M&C Saatchi Sport & Entertainment Benelux BV 
M&C Saatchi Madrid SL 
M&C Saatchi Sponsorship SL 
M&C Saatchi AB 
M&C Saatchi Go! AB 
M&C Saatchi PR AB 
M&C Saatchi (Switzerland) SA 
Middle East and Africa 

M&C Saatchi Bahrain WLL 
M&C Saatchi Tel Aviv Ltd 
M&C Saatchi SAL* 
Creative Spark Interactive (Pty) Ltd*** 
Dalmation Communications (Pty) Ltd*** 
M&C Saatchi Abel (Pty) Ltd 
M&C Saatchi Africa (Pty) Ltd*** 
M&C Saatchi Connect (Pty) Ltd*** 
Levergy Marketing Agency (Pty) Ltd*** 
Razor Media (Pty) Ltd 
M&C Saatchi Istanbul*  

M&C Saatchi Middle East FZ LLC 
M&C Saatchi FZ LLC 

Asia and Australia  

1440 Agency Pty Ltd 
Bellwether Global Pty Ltd 
Bohemia Group Pty Ltd 
Brands In Space Pty Ltd 
Clear Australia Pty Ltd 
Go Studios Pty Ltd 
Greenhouse Australia Pty Ltd 
Hidden Characters Pty Ltd 
LIDA Australia Pty Ltd 

 138 

Country 

Effective % ownership 

Activities 

Italy 
Italy 
Netherlands 
Netherlands 
Netherlands 
Spain 
Spain 
Sweden 
Sweden 
Sweden 
Switzerland 

Bahrain 
Israel 
Lebanon 
South Africa 
South Africa 
South Africa 
South Africa 
South Africa 
South Africa 
South Africa 
Turkey 

United Arab Emirates 
United Arab Emirates 

Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 

90 
84 
50 
100 
100 
51 
51 
70 
70 
84 
76 

100 
80 
10 
56 
50 
51 
50 
50 
50 
50 
25 

80 
80 

80 
80 
59 
80 
15 
80 
64 
76 
80 

Advertising 
Dormant 
Advertising 
Holding Company 
Sport Sponsorship & Entertainment PR Agency 
Advertising 
Advertising 
Advertising and Marketing  
Advertising 
Dormant 
Advertising 

Dormant 
Advertising 
Advertising (Associate) 
Advertising 
Advertising 
Advertising 
Advertising 
Advertising 
Sport Sponsorship & Entertainment PR Agency 
Dormant 
Advertising (Associate) 

Advertising 
Advertising 

Dormant 
Dormant 
Media Agency 
Design 
Marketing Strategy  
Finished Art & Production Management Studio 
Advertising 
Branding and Digital Marketing 
Digital Marketing 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

As at 31 December 2019 

Asia and Australia continued 

M&C Saatchi Agency Pty Ltd 
M&C Saatchi Asia Pac Holdings Pty Ltd 
M&C Saatchi Direct Pty Ltd 
M&C Saatchi Sport & Entertainment Pty Ltd 
M&C Saatchi Melbourne Pty Ltd 
Park Avenue PR Pty Ltd 
Re Team Pty Ltd 
Resolution Design Pty Ltd 
Saatchi Ventures Pty Ltd 
Tricky Jigsaw Pty Ltd 
This Film Studio Pty Ltd 
Ugly Sydney Pty Ltd 
World Services (Australia) Pty Ltd 
eMCSaatchi Pty Ltd 
The Source Insight Australia Pty Ltd 
M&C Saatchi Advertising (Shanghai) Ltd* 
Clear Asia Ltd  
M&C Saatchi Asia Ltd 
M&C Saatchi (Hong Kong) Ltd* 
M&C Saatchi Asia Hong Kong Ltd 
Re HK Limited 
February Communications Pvt Ltd* 
M&C Saatchi Communications Pvt Ltd 
M&C Saatchi Mobile India LLP 
Scarecrow M&C Saatchi Ltd  
PT. MCS Saatchi Indonesia 
M&C Saatchi Ltd* 
M&C Saatchi World Services Pakistan (Pvt) Ltd 
M&C Saatchi (M) Sdn Bhd 
Design Factory Sdn Bhd 
Watermelon Productions Sdn Bhd 
M&C Saatchi Source (M) SDN BHD 
Clear Ideas (Singapore) Pte Ltd 
M&C Saatchi Holdings Asia Pte Ltd 
M&C Saatchi (S) Pte Ltd 

M&C Saatchi plc  

Country 

Effective % ownership 

Activities 

Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
China 
Hong Kong 
Hong Kong 
Hong Kong 
Hong Kong 
Hong Kong 
India 
India 
India 
India 
Indonesia 
Japan 
Pakistan 
Malaysia 
Malaysia 
Malaysia 
Malaysia 
Singapore 
Singapore 
Singapore 

80 
100 
80 
72 
80 
80 
70 
68 
48 
68 
56 
60 
80 
80 
52 
40 
79 
100 
40 
70 
100 
20 
95 
88 
51 
50 
10 
40 
49 
49 
49 
49 
77 
50 
80 

Advertising 
Holding Company 
Direct Marketing 
Sport Sponsorship & Entertainment PR Agency 
Advertising 
PR & Marketing 
Marketing  
Design 
Holding Company 
Marketing  
Production 
Dormant 
Marketing 
Dormant 
Research Agency 
Consultancy (Associate) 
Dormant 
Advertising 
Advertising (Associate) 
Advertising 
Branding 
Advertising (Associate) 
Dormant 
Marketing 
Advertising 
Adversting 
Advertising (Associate) 
Marketing  
Advertising 
Advertising 
Advertising 
Research Agency 
Marketing  
Holding Company 
Advertising 

139 

 
 
 
 
 
Notes Continued 

As at 31 December 2019 
Asia and Australia continued 
M&C Saatchi Mobile Asia Pacific Pte Ltd 
Love Frankie Ltd* 

Americas 

Country 

Effective % ownership 

Singapore 
Thailand 

88 
20 

Activities 

Mobile Marketing 
Marketing (associate) 

Lily Participacoes Ltda 
M&C Saatchi Brasil Comunicação Ltda 
M&C Saatchi Brasil Participacoes Ltda 
Santa Clara Participacoes Ltda* 
M&C Saatchi/Insight Pesquisa & Planejamento Ltda 
M&C Saatchi, S.A. DE. C.V 
Clear LA LLC 
Clear USA LLC 
Clear NY LLP 
LIDA NY LLP (MCD) 
LIDA USA LLP 
M&C Saatchi Agency Inc. 
M&C Saatchi LA Inc. 
M&C Saatchi Mobile LLC 
M&C Saatchi PR LLP 
M&C Saatchi Share Inc. 
M&C Saatchi Sport & Entertainment NY LLP 
M&C Saatchi Sport & Entertainment LA LLC 
M&C Saatchi NY LLP 
Majority LLC 
Shepardson Stern + Kaminsky LLP 
Technology, Humans and Taste LLC* 
World Services US Inc. 
Within the above list the following companies are associates, Technology, Humans and Taste LLC; Santa Clara Participacoes Ltda; Love Frankie Ltd; M&C Saatchi Ltd, M&C Saatchi (Hong Kong) Ltd; M&C 
Saatchi Advertising (Shanghai) Ltd; M&C Saatchi Istanbul; and M&C Saatchi SAL.  

Holding Company 
Advertising 
Holding Company 
Advertising (associate) 
Dormant 
Advertising 
Marketing 
Marketing  
Holding Company 
Direct Marketing 
Marketing 
Holding Company 
Advertising 
Mobile Marketing 
PR 
Dormant  
Sport Sponsorship & Entertainment PR Agency 
Sport Sponsorship & Entertainment PR Agency 
Dormant 
Production 
Marketing Consultant 
Marketing (associate) 
Dormant 

Brazil 
Brazil 
Brazil 
Brazil 
Brazil 
Mexico 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 

100 
60 
100 
25 
100 
59 
95 
85 
85 
76 
100 
100 
53 
100 
100 
53 
80 
65 
90 
50 
100 
30 
80 

 140 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
Notes Continued 

33. Related party transactions 

Key management remuneration 
Key management remuneration is disclosed in note 7.  

Audited detail on Directors’ remuneration is disclosed in the Remuneration Report which 
commences on page 50. 

Other related parties 
During the year, the Group entered into the following transactions with related parties: 

Lara Hussein has an equity interest in Brand Energy. During the year, the Group was charged, on 
an arm’s-length basis, by Brand Energy £825k (2018: £756k), of which nil (2018: nil) was unpaid at 
the year end. 

To assist the local directors to acquire 20% of M&C Saatchi Agency Pty Ltd in 2015, loans of 
AUD3.6m were issued. At the year end, the balance of the loan was AUD3.3m (2018: AUD3.2m) 
(see note 20 for further details). Other directors of Australian subsidiaries had shareholder loans 
to acquire equity in the subsidiaries AUD0.8m (2018: AUD0.8m), a further AUD2.4m (2018: 
AUD2.4m) has been advanced in shareholder loans but is not accounted for as an asset in these 
accounts due to its accounting as a conditional share award under IFRS 2. 

In 2015 the Group lent Antoine Barthuel (France), an arm’s-length interest-bearing Euro 150k loan, 
a further arm’s-length interest-bearing Euro 150k loan was issued in 2017, the loans were paid off 
in the year (2018: Euro 300k at the year end). Other local directors had advances of over £10k 
that are outstanding at the year end, Jaimes Leggett (Australia) £26k, Katherine Griffith (USA) 
£19k. Also as part of German subsidiaries put option £413k pf advances have been made. 

Our Paris office paid on an arm’s length basis a total of £48k to five family members for their 
services, nothing was outstanding at the year end. 

The Directors of our subsidiary M&C Saatchi S.P.A have interests in two companies Be Beef Ltd 
and Utopia S.r.l. During the year M&C Saatchi S.P.A invoiced £790k to these companies of which 
£452k was outstanding at the year end, and bought £3,103k of services from these companies of 
which £410k was outstanding at the year end. 

During the year, the Group made purchases of £295k (2018: £3,193k) from its associates. At  
31 December 2019, there was nil due to associates in respect of these transactions (2018: nil). 
During the year, £515k (2018: £164k) of fees were charged by Group companies to associates. At 
31 December 2019, associates owed Group companies £1,301k (2018: £1,049k).  

During the year, the Company recharged its subsidiaries and indirect subsidiaries with £4,818k 
(2018: £818k) of its costs, £373k (2018: £316k) of interest. The balance outstanding can be seen in 
note 44. 

34. Commitments 

With the introduction of IFRS 16 Leases in the year, most of the Group’s commitments are now 
shown on the balance sheet. 

Capital commitments 
At the year end we had £550k (2018, £NIL) to acquire property plant and equipment, this 
represents the latter part of a major office refurbishment, following a lease extension.   

Other commitments 
Other than our normal contractual commitments to staff and the commitment to complete 
profitable projects for our clients, the Group does not have any other material commitments 
which are not reflected on the balance sheet. 

35. Assets held for sale and disposed of in the year 

Policy 
Assets that meet the criteria to be classified as held for sale are measured at the lower of their 
carrying value and fair value less costs to sell. Any reduction in the value of the asset is 
recognised as an impairment. Assets meeting the criteria are presented separately as current 
assets on the balance sheet.  

The Group classifies non-current assets as held for sale when the carrying amount will be 
principally recovered through its disposal as opposed to continued use. For this to be the case 
the asset must be available for immediate sale and the sale must be highly probable. 

An asset classified as held for sale will have its contribution to the income statement shown 
separately where such an asset meets the definition of a discontinued operation. 

Cost 
As at 1 January 
Non-current assets classified as held for sale 
Reduction in carrying value due to dividend declared 
Disposal of non-current assets held for sale 
At 31 December 

2019 
£000 

13,106 
– 
(2,822) 
(10,284) 
– 

2018 
£000 

– 
13,106 

– 
13,106 

During the course of 2018 the Group decided to commence a plan for the disposal of the 24.9% 
equity investment held in Walker Media Ltd (trading as Blue 449). Consequently, at the end of 
2018 this equity investment was presented as a current asset held for sale. 

M&C Saatchi plc  

141 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
 
 
Notes Continued 

On 1 February 2019 the Company announced that terms had been agreed for Publicis Groupe to 
acquire this equity investment for £25.0m The consideration was payable in cash on 31 January 
2019. Due to the sale £1.7m was paid in fees.  

Prior to completion of the sale of the equity interest held, a dividend was declared to the Group 
for a total of £2.8m. As a result of this dividend being declared, a gain of £13.0m arose 
subsequent to completion of the transaction. 

The gain arising on the disposal is as detailed below: 

Consideration received in cash 
Carrying amount of investments held-for-sale 
Legal costs 
Gain on sale before income tax 
Income tax credit 
Gain on sale after income tax 

2019 
£000 

25,000 
(10,284) 
(1,736) 
12,980 
281 
13,261 

2018 
£000 

– 
– 

– 
– 
– 

36. Post balance sheet events 
On 30 April 2020, the term of the £36m revolving credit facility agreement and the £5m overdraft 
facility agreement with National Westminster Bank plc was extended to 30 June 2021. The interest 
margin on the revolving facility agreement was increased to 3.00% above LIBOR from 1.75% 
above LIBOR. The overdraft facility has a floating rate of interest set at 3.25% above the Bank of 
England base rate. Additional Group companies in the US and Australia were brought into the 
facility as guarantors.  

Following the announcement of the accounting misstatements, the Financial Conduct Authority 
opened an investigation into the circumstances surrounding how this matter occurred with which 
the Company is assisting.  

Following the year end, the Board appointed four Non-Executive Directors who the Board 
considered independent and reconstituted its committees (further details are in the Governance 
and Directors’ Report). 

In part due to the accounting misstatements and the Covid-19 pandemic, the Company’s annual 
audit lasted seven months longer than originally planned and went over budget. 

The Company’s shares were temporarily suspended from trading at 7.30am on 1 October 2020 as 
the Company did not publish the Annual Report and Accounts by 30 September 2020 which was 
the last day permitted for publication of the audited results under the AIM Rules (as modified by 
the three month extension granted in connection with the Covid-19 pandemic pursuant to the 
Inside AIM Guidance of 26 March 2020).  Upon publication of the Annual Report and Accounts, we 
expect the suspension to be lifted and the Company’s shares reinstated to trading. 

We have undertaken a restructuring programme across the entire Group which will result in the 
closure of a number of businesses in 2020. 

As part of our restructuring programme in the second quarter of 2020 the Group closed its Los 
Angeles subsidiary due to a deterioration in that subsidiary’s business in 2019 which worsened in 
2020. The estimated Group revenue deriving from the Los Angeles subsidiary declined from 2.8% 
in 2018 to 1.9% in 2019 whilst the share of Group net revenue deriving from the Los Angeles 
subsidiary declined from 2.4% in 2018 to 1.4% in 2019. During this same period, there was 
substantial turnover of finance staff based in such subsidiary which resulted in poor record 
keeping and a lack of financial information for 2019. The Group finance team has adequate 
information to confirm the 2019 closing balance sheet for the Los Angeles subsidiary, including 
revenue cut-off between 2019 and 2020, but is unable to confirm the opening balance sheet for 
2019 given the lack of financial records. 

The economic downturn caused by the Covid-19 pandemic has affected the revenue of most 
Group companies. However, the Group’s business continuation plans worked and we continue to 
service clients and win clients. We have cut costs to reduce the long-term economic effects of 
Covid-19 pandemic; however, the effects on our associates and cash generating units are 
different. This along with our strategic plan and other local opportunities and threats will result in 
the carrying values of our Investments and Goodwill potentially being different at 2020 year-end 
than at 2019. If economic effects of Covid-19 pandemic continue into the long term then most of 
our Goodwill CGUs (except M&C Saatchi Mobile Ltd and M&C Saatchi Agency Pty Ltd), or 
investments in associates may be at risk of impairment. We will do a full reassessment at the 
2020 year-end.  

 142 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Notes Continued 

37. Other accounting policies 

Reserves 
Equity comprises the following:  

Share capital 
Represents the nominal value of equity shares in issue. 

Foreign exchange reserve 
For overseas operations, results are translated at the annual average rate of exchange and 
balance sheets are translated at the closing rate of exchange. The annual average rate of 
exchange approximates to the rate on the date that the transactions occurred. Exchange 
differences arising from the translation of foreign subsidiaries are taken to a separate 
component of equity. Such translation differences will be recognised as income or expense in the 
period in which the operation is disposed of. 

Share premium 
Represents the excess over nominal value of the fair value of consideration received for equity 
shares, net of issuance costs. 

Retained earnings 
Cumulative gains and losses recognised. 

38. New and revised standards issued but not yet effective 
At the date of authorisation of these financial statements, the Group has not applied the following 
new and revised IFRS Standards that have been issued but are not yet effective and, in some 
cases, had not yet been adopted by the EU: 

IFRS 17 
IFRS 10 and IAS 28 (amendments) 

Amendments to IFRS 3 
Amendments to IAS 1 and IAS 8 
Conceptual Framework 

Insurance contracts 
Sale or Contribution of Assets between an Investor and its 
Associate or Joint Venture 
Definition of a business 
Definition of material 
Amendments to References to the Conceptual Framework in 
IFRS Standards 

The Directors do not expect that the adoption of the Standards listed above will have a material 
impact on the financial statements of the Group in future periods. 

Other reserves 

Merger reserve 
Premium paid for shares above the nominal value of share capital, caused by the acquisition of 
more than 90% of subsidiaries’ shares. The merger reserve is released to retained earnings when 
there is a disposal, impairment charge or amortisation charge posted in respect of the 
investment that created it. 

Treasury reserve 
Amount paid for own shares acquired. 

Minority interest put option reserve 
Corresponds to the initial fair value of the liability in respect of the put options at creation. When 
the put option is exercised, the related amount in this reserve is taken to the non-controlling 
interest acquired reserve. All revaluations of put options are expensed through the income 
statement to the profit and loss reserve. 

Non-controlling interest acquired reserve 
From 1 January 2010, a non-controlling interest acquired reserve has been used when the Group 
acquires an increased stake in a subsidiary. The purpose of the non-controlling interest reserve is to 
reflect the unrealised losses relating to underlying investments held by subsidiary companies. This 
loss is realised on disposal or impairment of the underlying asset. It works as follows: If the stepped 
acquisition is due to a put option, then the non-controlling interest acquired reserve is equal to the 
minority interest put option reserve transferred less the book value of the minority interest 
acquired. Otherwise the non-controlling interest acquired reserve is equal to the consideration paid 
less the book value of the minority interest acquired. If the equity stake in the subsidiary is 
subsequently sold, then balances from this reserve will be transferred to retained earnings. In the 
event that the underlying investment held by a subsidiary company is impaired or disposed of, then 
the related value in the non-controlling interest reserve is taken to retained earnings. If, however, a 
corresponding merger reserve was created at inception, and its related value in non-controlling 
interest acquired reserve is taken to retained earnings, then the related merger reserve is released 
to retained earnings.  

M&C Saatchi plc  

143 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Balance sheet 

At 31 December 

Note 

40 

44 
41 

42 

43 
43 

15 

15 

Non-current assets 
Investments# 
Deferred tax 
Amounts due from subsidiary undertakings 
Other non-current assets 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Current liabilities 
Trade and other payables 
Provisions 
Bank loans 
Contingent consideration 

Net current liabilities 

Total assets less current liabilities 

Non-current liabilities 
Contingent consideration 
Employment benefit provision 

Bank loans 

Total net assets 

Capital and reserves 
Share capital 
Share premium# 
Merger reserve 
Treasury reserve 
Share based payment reserve# 
Profit and loss account 

Shareholders' funds 

2018# 

£000 

# Due to a change in judgement, that has changed the accounting of many of our IFR9 put options 
to IFRS2 conditional shares along with a revision to IFRS 2 valuations investments, share premium 
and share based payment reserve has been restated. Further details in note 2 and note 40. 

These financial statements on pages 144 to 151 were approved and authorised for issue by the 
Board on 7 December 2020 and signed on its behalf by: 

Mickey Kalifa 
Finance Director 
M&C Saatchi plc 
Company Number 05114893 

As permitted by Section 408 of the Companies Act 2006, the Company has not presented its own 
profit and loss account. Included within the consolidated income statement for the year ended  
31 December 2019 is a profit after tax of £3,431k (2018: loss £(1,978)k). 

The notes on pages 146 to 151 form part of these financial statements. 

2019 

£000 

127,994 
87 

89,832 
2,071 

123,959 
– 

70,534 
2,238 

219,984 

196,731 

2,946 
10,679 

13,625 

(43,771) 
(1,225) 
(27,562) 
(444) 

(73,002) 

(59,377) 

160,607 

(313) 
(459) 

– 

(772) 

159,835 

936 
44,607 
66,962 
(550) 
36,912 
10,968 

3,402 
2,438 

5,840 

(22,324) 
– 
– 
(752) 

(23,076) 

(17,236) 

179,495 

(514) 
– 

(29,970) 

(30,484) 

149,011 

876 
41,734 
63,197 
(792) 
33,343 
10,653 

159,835 

149,011 

 144 

M&C Saatchi plc 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
Company Statement of changes in equity 

At 1 January 2018# 

Acquisitions 

Deferred consideration 

Exercise of put options 

Share option charge# 

Realisation of reserve# 

Dividends paid 

Loss for the year# 

At 31 December 2018 

Exercise of put options 

Share option charge 

Realisation of reserve 

Dividends paid 

Profit for the year 

At 31 December 2019 

Share 
capital 

£000 

Share 
premium 

£000 

Merger 
reserve 

£000 

813 

32,095 

63,197 

Treasury 
reserve 

£000 

(792) 

Share based 
payment 
reserve 

£000 

24,022 

18 

1 

44 

– 

– 

– 

– 

876 

60 

– 

– 

– 

– 

6,484 

458 

2,697 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

41,734 

2,873 

63,197 

3,765 

(792) 

242 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

16,463 

(7,142) 

– 

– 

33,343 

– 

10,266 

(6,697) 

– 

– 

Profit and 
loss account 

£000 

13,486 

– 

– 

(20) 

401 

7,142 

(8,378) 

(1,978) 

10,653 

– 

– 

6,697 

(9,813) 

3,431 

Total 

£000 

132,821 

6,502 

459 

2,721 

16,864 

– 

(8,378) 

(1,978) 

149,011 

6,940 

10,266 

– 

(9,813) 

3,431 

936 

44,607 

66,962 

(550) 

36,912 

10,968 

159,835 

# Due to a change in judgement, that has changed the accounting of many of our IFRS 9 put options to IFRS 2 conditional shares along with a revision to IFRS 2 valuations investments and share based 
payment reserve has been restated. In addition 2018 share premium reserve has been reduced by £4,933k due to an exercise of a put option originally accounted for under IFRS 9, now being accounted for 
under IFRS 2 . Further details of the reasons for the change in note 2, and details of the Company adjustment in note 40. 

The notes on pages 146 to 151 form part of these financial statements. 

M&C Saatchi plc  

145 

 
 
 
 
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
Company notes  

39. General information and Accounting policies 
M&C Saatchi plc acts as the holding company for of the M&C Saatchi plc group. The Company Is 
publicly domiciled, quoted on London’s AIM stock exchange and incorporated in England and 
Wales (registered number 05114893). The address of its registered office is 36 Golden Square, 
London, W1F 9EE. 

The financial statements have been prepared on a going concern basis under the historical cost 
convention in accordance with the reduced disclosure framework of FRS101.  

In adopting the reduced disclosure framework of FRS101, the Company has made the following 
exemptions from disclosure: 
•  the cash flow statement and related notes; 
•  disclosures in respect of transactions with wholly owned subsidiaries; 
•  disclosures in respect of capital management; and 
•  the effects of new but not yet effective IFRSs.  

Accounting policies applied 
The following principal accounting policies have been applied: 

f)  Treasury shares 
When the Company reacquires its own equity instruments, those instruments (treasury shares) 
are deducted from equity. No gain or loss is recognised in profit or loss on the purchase, sale, 
issue or cancellation of the Company’s treasury shares. Such treasury shares may be acquired 
and held by the Company or by other members of the Group. Consideration paid or received is 
recognised directly in equity. 

g)  Expected credit losses 
Amounts owed by subsidiaries are recorded at amortised cost and are reduced by expected 
credit losses. Under IFRS 9 Financial Instruments, the expected credit losses are measured as 
the difference between the asset’s gross carrying amount and the present value of estimated 
future cash flows discounted at the financial asset’s original effective interest rate. 

Key judgements & estimates 
Judgement on debt with other group companies 
a) A judgement has been made if debt with other group companies are quasi investments under 
IAS 27 or intercompany receivables under IFRS 9. Based on that assessment, which in the most 
part has treated the debt 

a)  Valuation of investments 
Investments held as fixed assets are stated at cost, less any provision for impairment. 

b) In the event that debt with other group companies is accounted for under IFRS9 a judgment if 
such balances are prepayable on demand or if they are payable over one year.  

b)  Pensions 
Contributions to personal pension plans are charged to the profit and loss account in the period 
in which they are due. 

c)  Group policies (preparation page 66, and the following policies) 
For current tax (note 10), deferred tax (note 11), share-based payments (note 28) and 
borrowings (note 24). 

d)  Share-based payments in Company 
The cost of awards to employees of subsidiary entities classified as conditional shares awards is 
accounted for as an additional investment in the employing subsidiary. When such awards are 
recharged to employing or acquiring entities, the investment in the Company’s books is reduced 
by the value of equity awarded. In the event that the investment in subsidiary created from 
conditional share awards is impaired then there is an equal and opposite release from share-
based payment reserve.   

e)  Dividends 
Interim dividends are recorded when they are paid and the final dividends are recorded when 
they become legally payable. Disclosure of dividend activity can be found at note 12. 

The following judgements on the value are made: 
a) Recoverability of intercompany debtors 
Judgements are made on the future recoverability of debt and provisions are made where 
necessary. Such judgements made are based on the substance of the underlying agreements in 
place which may typically rely on subsequent asset sales held by the debt holder to be used for 
the clearance of the amounts due to the parent. 

b) Valuation of investments 
Judgements are made on the future value of investments based on the higher of value in use and 
net realisable value. This assessment is performed after any debt from entities have been 
recovered. Impairments are made where necessary.   

Reserves 
Share-based payment reserve  
Represents equity-settled share-based employee remuneration until such share options are 
exercised. 

 146 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company notes Continued 

40. Investments  

At 1 January 

Acquisition of subsidiaries 

Disposal of shares in subsidiary 

Provision against acquired subsidiary 

Conditional share awards repayment of capital * 

Provision against conditional share awards# 

Conditional share awards*& # 

At 31 December 

Restatement of Investments in subsidiary undertakings: 

2019 

£000 

2018 

£000 

123,959 

108,405 

3,524 

(309) 

(2,749) 

– 

(6,697) 

10,266 

6,600 

– 

(367) 

(1,228) 

(5,914) 

16,463 

Year ended 2018 

At 1 January 2018 
Acquisition of subsidiaries 
Provision against acquired subsidiary 
Conditional consideration 
Conditional share awards recharge of brought 
forward balance* 
Provision against conditional share awards 
Conditional share awards* 
At 31 December 

127,994 

123,959 

* Conditional share awards (note 28).  

As previously 
reported 
£000 

101,914 
6,600 
– 
(367) 

(1,228) 

(1,023) 
5,703 
111,599 

Adjustment 

Restated 

£000 

6,491 
– 
– 
– 

£000 

108,405 
6,600 
– 
(367) 

– 

(1,228) 

(4,891) 
10,760 
12,360 

(5,914) 
16,463 
123,959 

# Due to a change in judgement, caused by a different interpretation of the share schemes and IFRS 2 around the 
accounting of put option adjustments (note 2), these items have been restated below. 
* Conditional share awards (note 28).  

The additional provision of £4,891k has reduced 2018 profits and increased the realisation of the 
share based payment reserve by the same amount. As can be seen below the overall effect on 
the profit and loss account reserve of this adjustment is £Nil.  

Our annual review of investments took account of the following factors: at the year end date the 
net asset value of the company was more than our market capitalisation; the trading 
performance of the subsidiary companies; the Company’s ultimate share of the results of the 
subsidiary companies and the reorganisations taking place. In projecting forward, we assumed a 
prudent 1.5% growth rate, and discounted by local subsidiaries’ cost of capital. As a result of the 
review an impairment of £9,446k (2018: £6,281k) was made. 

The direct and indirect subsidiary undertakings are listed in note 32 to the consolidated financial 
statements. 

Effect on reserves for this restatement: 

Share based payment reserve 
At 1 January 2018 

Share option charge 

Realisation of reserve 

At 31 December 2018 

As previously reported 
£000 
17,531 

Adjustment 
£000 
6,491 

5,703 

(2,251) 

20,983 

10,760 

(4,891) 

12,360 

Restated 
£000 
24,022 

16,463 

(7,142) 

33,343 

Profit and loss account 
At 1 January 2018 

Exercise of put options 

Share option charge 

Realisation of reserve 

Dividends paid 

Profit for the year 

At 31 December 2018 

As previously reported 
£000 
13,486 

Adjustment 
£000 
– 

Restated 
£000 
13,486 

(20) 

401 

2,251 

(8,378) 

2,913 

10,653 

– 

– 

4,891 

– 

(4,891) 

– 

(20) 

401 

7,142 

(8,378) 

(1,978) 

10,653 

M&C Saatchi plc  

147 

 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Company notes Continued  

41. Other non-current assets 

Loans to subsidiary employees* 

Loans to assist equity purchase** 

Total 

2019 

£000 

1,788 

283 

2,071 

2018 

£000 

1,803 

435 

2,238 

* This related to the AUD3.6m (current balance AUD3.3m) loans that the Group lent local management of M&C 
Saatchi Agency Pty Ltd, in 2015, to enable them to acquire 20% of that business. The full recourse loan is 
repayable in full if the purchasers no longer have a beneficial interest in the shares of the Australian Group or 
are no longer employed. The loan is unsecured and charged interest at 0.1% above the five-year Australian 
interbank rate at date loan advanced. The carrying value of the loan approximated to fair value. 
** Loan to South African indigenous equity holders to enable them to acquire equity in South African 
subsidiaries in accordance with local laws. 

42. Trade and other receivables 

Amounts due less than one year 

Prepayments and accrued income 

Corporation tax receivable 

Other receivables 

Total 

43. Trade and other payables 

Trade creditors 

Amounts due to subsidiaries* 

Accruals and deferred income 

Total 

2019 

£000 

126 

2,464 

356 

2,946 

2018 

£000 

90 

2,970 

342 

3,402 

2019 

£000 

2018 

£000 

(229) 

(324) 

(40,518) 

(21,573) 

(3,024) 

(427) 

(43,771) 

(22,324) 

*  Repayable on demand. 
The increase in accruals is due to higher audit fees and contractual bonus provision. 

Provision of £1,225k (2018: £Nil) are made up of £1,033k legal and other fees relating to accounting 
errors, and £192k of reorganisation costs. Further details are of these costs are in note 3.  

 148 

M&C Saatchi plc 

 
 
 
 
 
  
  
  
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
 
 
Company notes Continued 

44. Amounts due from subsidiary undertakings 
Amounts due from subsidiary undertakings are repayable on demand, however agreements are 
in place between subsidiary companies, that state that such repayments will not be due until the 
underlying investments of the subsidiary company are sold or realised. Due to these agreements 
the amounts due from subsidiary undertakings have been defines as long term. 

The Amounts receivable from subsidiary undertakings include receivables relating to exercised 
put options. As detailed in notes 1 and 24, the Group has a number of put option arrangements in 
place. On exercise of these put options, the Company is required to issue shares in exchange for 
the shares of the minority interests. Where the Company’s shareholding of the acquired 
subsidiary becomes equal to or higher than 90% as a result, amounts are credited to the Merger 
Reserve on exercise. The acquired shares are then immediately sold to subsidiaries of the 
Company, thereby creating an intercompany receivable and eliminating the Company’s increase 
in investments. 

Amounts due from subsidiary undertakings  

2019 

£000 

2018# 

£000 

89,832 

70,534 

# Due to a change in judgement, caused by a different interpretation of the share schemes and IFRS 2 around 
the accounting of put option adjustments (note 2), these items have been restated. 

The amounts due from subsidiary undertakings are net of the expected credit losses of £13,539k 
(2018: £7,026k) that have been provided against these balances. Our annual review of expected 
credit loss provision took into account  trading performance, the reorganisations taking place and 
likely future performance. As a result of this review the expected credit loss increased by 
£6,513k (2018: £1,237k).   

45. Staff Cost 
Staff costs (including Directors) comprise: 

Year ended 31 December 

Wages and salaries 

Social security costs 

Defined contribution pension scheme costs 

Other staff benefits 

Staff numbers 

2019 
£000 

3,526 

469 

33 

54 

2018 
£000 

2,712 

352 

38 

45 

4,082 

3,147 

14 

12 

Staff number are based on monthly average staff and exclude Non-Executive Directors. 

Directors’ remuneration 

Directors' salaries and benefits 
Bonuses 
Contributions to money purchase pension schemes 
Total remuneration before accounting charges 
Gain on exercise of share options  
Total 

The highest paid Director earned: 

Director's salary and benefits 
Bonuses 
Contribution to money purchase pension scheme 
Total remuneration before accounting charges 
Gain on exercise of share options 
Total 

2019 

£000 

2,111 
225 
4 
2,340 
– 
2,340 

2019 

£000 

247 
225 
– 
472 
– 
472 

2018 

£000 

2,092 
125 
15 
2,232 
– 
2,232 

2018 

£000 

421 
– 
– 
421 
– 
421 

The number of Directors with a money purchase pension scheme during the year was 5 (2018: 5). 

The Directors are the key management personnel of the Company. 

Additional details with regards to Directors’ remuneration as required by Rule 19 of the AIM rules 
can be found in the remuneration report commencing on page 50. There has been neither grant 
to, nor exercise by, the Directors with regards share options during either 2019 or 2018. 

46. Related parties 
During the year, the Company charged a management recharge to subsidiaries totalling £4,818k  
(2018: £818k). £347k (2018: £746k) was due in relation to this management recharge from 
subsidiaries as at the balance sheet date. Including these amounts the Company also provides 
short-term working capital loans to and borrows funds from certain subsidiaries, disclosed in 
notes 42 and 43. The amounts due from subsidiary undertakings payable in cash of £89,832 (2018: 
£70,534k) is net of £13,539k (2018: £7,026k) provisions for doubtful accounts.  

Further details of related parties of the Company are provided in note 33. 

M&C Saatchi plc  

149 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
 
 
  
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
 
 
Registered Address 
99 Macquarie Street, Sydney NSW 2000  

Country 

Entity 
Santa Clara Participacoes Ltda 

Registered Address 
Rua Wisard, 305, Vila Madalena,  
3 Andar-Con, São Paolo 

China 

M&C Saatchi Advertising (Shanghai) Ltd  Room 227, Guichang Road, Pudong, 

Company notes Continued  

47. List of registered addresses 

Country 
Australia 

Entity 
Bohemia Group Pty Ltd 
Greenhouse Australia Pty Ltd 
M&C Saatchi Sport & Entertainment Pty 
Ltd 
Park Avenue PR Pty Ltd 
Saatchi Ventures Pty Ltd 
Tricky Jigsaw Pty Ltd 
Resolution Design Pty Ltd 
This Film Studio Pty Ltd 
Ugly Sydney Pty Ltd 

Bellwether Global Pty Ltd 
Brands in Space Pty Ltd 
Lida Australia Pty Ltd 

1440 Agency Pty Ltd 
Go Studios Pty Ltd 
M&C Saatchi Direct Pty Ltd 

eMCSaatchi Pty Ltd 
M&C Saatchi Agency Pty Ltd 
Re Team Pty Ltd 

M&C Saatchi Asia Pac Holdings Pty Ltd 

Hidden Characters Pty Ltd 

M&C Saatchi Melbourne Pty Ltd 

World Services (Australia) Pty Ltd 

Yes Agency Pty Ltd 

Level 12, 131 Macquarie Street, Sydney 
NSW 2000  

Level 6 131 Macquarie Street, Sydney  
NSW 2000 

Level 19, 2 Market Street, Sydney NSW 
2000 

Level 12, 131 Lucouarel Street, Sydney  
NSW 2000 

Unit 19, 285A Crown Street, Surry Hills  
NSW 2010 

Level 1, 129 York Street, South 
Melbourne VIC 3205 

Suite 11.01, Level 11, 60 Castlereagh 
Street, Sydney NSW 2000 

Level 17, 383 Kent Street, Sydney NSW 
2000 

Bahrain 

M&C Saatchi Bahrain WLL 

51,122,1605,316 Manama Center 

Brazil 

Lily Participacoes Ltda 

M&C Saatchi Brasil Comunicação Ltda 
M&C Saatchi Brasil Participacoes Ltda 
M+C Saatchi/Insight Pesquisa & 
Planejamento Ltda 

Avenida Brigadeiro Faria Lima, 1355 
Jardim Paulistano 16 Andar, Sal São 
Paulo  
01452-919 

Rua Girassol, 925/927, 1st Floor, Vila 
Madalena, 05433-002 

France 

FCINQ SAS 
M&C Saatchi Gad SAS 
M&C Saatchi Little Stories SAS 
M&C Saatchi One SAS 
M&C Saatchi The Loop SARL 
Moonlike M&C Saatchi SARL 
Paris Gad Holding SAS 

Cometis 
Tataprod SARL 

Shanghai 

32 Rue Notre Dame des Victoires, 75002, 
Paris 

14 Rue Meslay, 75003, Paris  

Germany 

Clear Deutschland GmbH 

Taunusanlage 8, Frankfurt am Main, 60329 

M&C Saatchi Advertising GmbH 
M&C Saatchi Digital GmbH 
M&C Saatchi PR UG 
(haftungsbeschränkt) 
M&C Saatchi Sports & Entertainment 
GmbH 

Clear Asia Ltd  
M&C Saatchi (Hong Kong) Ltd 
Re HK Limited 

M&C Saatchi Asia Ltd 

Hong Kong 

India 

M&C Saatchi Communications Pvt Ltd 

February Communications Pvt Ltd 
M&C Saatchi Mobile India LLP 

Munzstrasse 21-23, 10178, Berlin 

29/F Cambridge House, Taikoo Place 979 
King’s Road, Quarry Bay 

6/F Alexandra House, 18 Chater Road, 
Central 

2 Palam Mang, Vasant Vihar New Delhi, 
110057 

141B Shahpur Jat New Delhi 

Scarecrow M&C Saatchi Ltd 

32 Ramjibhai Kamani Marg, Mumbai 

Indonesia 

PT. MCS Saatchi Indonesia 

Israel 

M&C Saatchi Tel Aviv Ltd 

E.V. Hive, Plaza Kungan, Lantai 11, Jakarta  
Selatan 12920 
1 Abba Even, Boulevard, Herzliya 4672519 

Italy 

M&C Saatchi PR srl 
M&C Saatchi SpA 

Japan 

M&C Saatchi Ltd 

Viale Monte Nero, 27 20135, Milan 

26-1 Ebisy-Nishi 1-Chome, Shibuya- Ku, 
Tokyo 

Lebanon 

M&C Saatchi SAL 

Quantum Tower, Charles Malek Avenue, 

 150 

M&C Saatchi plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company notes Continued 

Country 

Entity 

Malaysia 

M&C Saatchi (M) Sdn Bhd 
Design Factory Sdn Bhd 
Watermelon Production Sdn Bhd 

M&C Saatchi Source (M) Sdn Bhd 

Mexico 

M&C Saatchi, S.A. DE C.V. 

Registered Address 
St Nicolas, Beirut 

Unit 10-2, 10th Floor, Bangunan Malaysia 
RE, 17 Jalan Dungun, Damansara Heights, 
50490 Kuala Lumpur 

15B, Jalan Tengku Ampuan Zabedah F9/F, 
Section 9, Shah Alam, Selangor Darul 
Ehsan 40100 

Darwin 74, Piso 1, Miguel Hidalgo, 11590 
Ciudad de México, CDMX, Mexico 

Netherlands  M&C Saatchi International Holdings BV 

36 Golden Square, London W1F 9EE, UK 

Clear Netherlands BV 

M&C Saatchi BV 

Keizersgracht 203 Amsterdam 

Overschiestraat 61 F, 1062XD 
Amsterdam 

M&C Saatchi Sport & Entertainment 
Benelux BV 

Tuinstraat 157 B, 1015PB Amsterdam 

USA 

Pakistan 

M&C Saatchi World Services Pakistan 
(Pvt) Ltd 

Singapore 

M&C Saatchi Holdings Asia Pte Ltd 

Clear Ideas (Singapore) Pte Ltd 
M&C Saatchi (S) Pte Ltd 
M&C Saatchi Mobile Asia Pacific Pte Ltd 

48M, Block 6 P.EC.H.S, Karachi 

1 Coleman Street, #05-06A, The Adelphi, 
Singapore 179803 

59 Mohamed Sultan Road #02-08, Sultan 
Link, Singapore 238999 

South Africa  M&C Saatchi Sports & Entertainment 

3 Constantiaberg Close, Constantia 7806 

South Africa Pty Ltd 

Creative Spark Interactive (Pty) Ltd 
Dalmation Communications (Pty) Ltd 
M&C Saatchi Abel (Pty) Ltd 
M&C Saatchi Africa (Pty) Ltd 
M&C Saatchi Connect (Pty) Ltd 

Levergy Marketing Agency (Pty) Ltd 
Razor Media (Pty) Ltd 

Spain 

Sweden 

M&C Saatchi Madrid SL 
M&C Saatchi Digital SL 
Media By Design Spain SA 
M&C Saatchi Sponsorship SL 

M&C Saatchi AB 
M&C Saatchi Go! AB 
M&C Saatchi PR AB 

Media Quarter, 5th Floor, Corner 
Somerset and De Smit Street, Ded, 
Waterkant, Cape Town 

9 8th Street, Houghton, Johannesburg, 
Gauteng 2198 

Calle Gran Via, 27, 28013, Madrid 

Country 
Thailand 

Entity 
Love Frankie Ltd 

Turkey 

M&C Saatchi Istanbul 

M&C Saatchi Middle East Fz LLC 

Registered Address 
571 RSU Tower, 10th Floor, Soi Sukhumvit 
31, Sukhumvit Road, Wattana District, 
Bangkok 

Acarkent Mah. 1 Cadde No 132B Beykoz, 
Istanbul 

Al Thuraya Tower 1, Floor 14, Office 1404 
Dubai Media City, Dubai, 62614 

United Arab 
Emirates 

United 
Kingdom 

M&C Saatchi Fz LLC 

PO Box: 77932, Abu Dhabi 

All UK entities (except for the following):  36 Golden Square, London, W1F 9EE 

Clear Ideas Ltd 
Clear Ideas Consultancy LLP 

M&C Saatchi Talk Ltd 
Talk.Purpose Ltd 

Clear USA LLC 
Clear NY LLP 
M&C Saatchi PR LLP 
M&C Saatchi Sports & Entertainment NY 
LLP 
Shepardson Stern + Kaminsky LLP 
M&C Saatchi Agency Inc. 
M&C Saatchi NY LLP 

LIDA NY LLP 

M&C Saatchi LA Inc. 
M&C Saatchi Share Inc. 
M&C Saatchi Sport & Entertainment LA 
LLC 
Majority LLC 
Clear LA LLC 
World Services US Inc. 

M&C Saatchi Mobile LLC 

LIDA USA LLP 

2 Golden Square, London, W1F 9HR 

3-5 Rathbone Place, London, W1T 1HJ 

88 Pine Street, 30th Floor, New York,  
NY 10005 

138 W 25th Street, New York, NY 10001 

2032 Broadway, Santa Monica, CA 90404 

625 Broadway, 6th Floor, New York,  
NY 10012 
138w 25th Street, 5th Floor, New York, NY 
10001 

Skeppsbron 16, 11130, Stockholm 

48. Post-balance sheet events  
Subsequent to the year end there have been no material events specific to the Company requiring 
disclosure. Those items relevant to the Group are disclosed in note 36. 

Switzerland  M&C Saatchi (Switzerland) SA 

Boulevard Carl-Vogt 83, 1205, Geneve 

49. Share capital 
Movements in the Company’s Share capital can be found at note 29. 

M&C Saatchi plc  

151 

 
 
 
 
 
 
 
Independent Auditors’ report to the members of M&C Saatchi plc 

Report on the audit of the financial statements 

Disclaimer of opinion on the loss and cash flows for the year as a result of the inability to obtain sufficient audit evidence over the 2018 year-end balances 
and qualified opinion in respect of the comparability of the state of affairs with the 2018 year-end 

In our opinion, except for the possible effects of the matters described in the “Basis for disclaimer of opinion/qualified opinion” section below: 

•  M&C Saatchi plc’s Group financial statements give a true and fair view of the state of the Group’s affairs as at 31 December 2019; 
• 

the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European 
Union; and 
the Group financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 

• 

In our opinion: 

•  M&C Saatchi plc’s Company financial statements give a true and fair view of the state of the Company’s affairs as at 31 December 2019; 
• 

the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom 
Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable law); and 
the Company financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 

• 

Because of the significance of the possible impact of our inability to obtain sufficient appropriate audit evidence over the opening balances, as described in the “Basis for disclaimer 
of opinion/qualified opinion” section below, we have not been able to obtain sufficient appropriate audit evidence to provide a basis for an audit opinion on the Group’s loss and 
cash flows. Accordingly, we do not express an opinion on the Group’s loss and cash flows for the year ended 31 December 2019. 

We were engaged to audit M&C Saatchi plc's Group financial statements and we have audited the Company financial statements. The Group financial statements and Company 
financial statements (the "financial statements") included within the Annual Report (the “Annual Report”), which comprise the consolidated and Company balance sheets as at 31 
December 2019; the consolidated income statement and consolidated statement of comprehensive income, the consolidated cash flow statement and analysis of net debt, and the 
consolidated and  Company  statements of  changes  in  equity  for  the  year  ended  31  December  2019; and the  preparation  section,  which  include a  description  of  the  significant 
accounting policies, and the notes to the financial statements.  

Basis for disclaimer of opinion/qualified opinion 

As explained in note 2 to the financial statements, prior period restatements were identified by the Directors during the year. We were appointed auditors on 4 November 2019 and 
it was not possible for us to obtain sufficient appropriate audit evidence in a reasonable timeframe regarding the amounts, including the restated amounts, in the statement of 
financial position as at 31 December 2018, forming the comparative figures and the opening balances for the current year as at 1 January 2019 because of an absence of underlying 
documentation and an inability to obtain explanations from Group finance team members who are no longer employed by the Group. This impacts on the consolidated income 
statement for the year ended 31 December 2019, and also impacts the individual line items reported in cash generated from operations in the consolidated cash flow statement 
and the consolidated statement of changes in equity.  

As noted above, the Directors identified a number of prior period restatements. Management subsequently engaged a PwC forensics team to perform a detailed review of these 
restatements as well as help identify other areas of risk. This resulted in additional restatements being identified and a recommendation for Management to further investigate 
other out of scope areas. 

As a result of these reviews, Management identified £14.4m of prior period restatements prior to the start of the 2019 audit and further areas were identified that required follow 
up which resulted in an additional £16.1m being identified during the audit. 

 152 

M&C Saatchi plc 

 
Independent auditors’ report Continued 

As a result of the quantum and quantity of these restatements and the number of balances affected, we considered there to be a significant risk around the completeness and 
accuracy of these restatements. We obtained a detailed listing of the adjustments identified by Management and potential issues raised by the forensic investigation to understand 
the nature of these adjustments and how they had arisen, along with the specific entities within the Group to which they related. We also examined the outcome of Management’s 
further review into the areas that were out of scope for the forensic investigation, but were noted as requiring further investigation, again considering the nature and reasons for 
adjustments arising.  
We planned our audit with the intention of being able to verify the accuracy and completeness of these prior period restatements. However, as explained above, it was not possible 
to obtain the necessary audit evidence to conclude on the accuracy and completeness of prior period restatements.  
A number of the prior period restatements impacted revenue as a result of misstatements in contract liabilities and contract assets in the opening balance sheet. We took this 
into account in planning our audit work on revenue, by including tests designed to check that similar issues had not recurred in the current year.  Consequently, we considered 
there to be a significant risk of fraud or error, particularly arising from the incorrect application of IFRS 15, “Revenue from contracts with customers”, at entities other than those 
whose principal activity was media buying. This included the application of principal/agent accounting, consideration of the number of performance obligations and application of 
the correct cost inputs to percentage complete calculations where projects remained open at the period end. 
In addition, taking the history and type of business into account, we considered that fraudulent or incorrect entries to revenue could arise where fictitious revenue could be posted 
with a corresponding false debit on the balance sheet, where contract assets and other current receivables other than trade receivables could make them easier to conceal.  
The Group’s complex structure with many subsidiaries also gives rise to a risk of material false journals being posted as part of the complex consolidation process or within the 
entities themselves to boost revenue.  
To address the risks relating to revenue, we performed a number of procedures. For a sample of contracts in each in-scope reporting unit, we performed the following 
procedures to test that revenue transactions existed, and were accurately recorded: 

•  Obtained and read the underlying contracts to understand the nature of the project/revenue, including understanding the number of performance obligations in line with 

IFRS 15 and whether these were to be recognised over time or at a point in time; 
Examined Management’s assessment of agent versus principal based on the underlying contracts and challenged Management to provide additional support for those 
contracts that were considered to be most judgemental; and 

• 

•  Detailed testing from contract, through to invoice, to support the level of work performed  and cash received. 

In addition to this work performed over the full scope reporting units, we also performed a review of the revenue balance and target testing of specific items at other reporting 
units with material revenue balances, including obtaining supporting documentation (e.g. contracts) for significant contract revenues and reviewing contract related balance sheet 
items to ensure these were supportable, as well as considering the judgemental areas as set out above.  

We also tested contract related debit balance sheet line items (accrued income) to underlying support including contracts, invoices and post year end cash receipts to obtain a 
high level of assurance. This was performed through target testing and non-statistical sample testing to obtain evidence over the existence of revenue transactions and whether 
they were recorded in the correct period.  

Additionally, we performed testing of unusual journals impacting revenue, firstly through the use of data analytics to identify journals posted with unusual account combinations, and 
then obtaining supporting documentation for any identified journals to ensure these were appropriate entries. We searched for material consolidation journals affecting revenue 
and did not find any.  

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However due to the lack of records and changes in management, set out above, we could not obtain sufficient appropriate audit evidence over the opening balance sheet entries 
including those relating to revenue and therefore over the revenue for the year. However, we were able to obtain sufficient appropriate audit evidence in relation to the balance 
sheet entries relating to revenue of contract liabilities (deferred revenue; £21.0million) and contract assets (accrued income - £10.1million) as at 31 December 2019.  
We concluded that the impact of our inability to obtain sufficient appropriate audit evidence relating to the amounts, including the completeness and accuracy of prior period 
restatements and amounts related to revenue, included within the opening statement of financial position at 1 January 2019 had a pervasive impact on the consolidated income 
statement and individual line items reported in cash generated from operations in the consolidated cash flow statement and the consolidated statement of changes in equity, 
resulting in our disclaimer of opinion on the Group’s loss and cash flows referred to above.  
Due to us not being able to obtain sufficient appropriate audit evidence over the 2018 year-end balances, our opinion on the state of affairs of the Group included in the Group 
financial statements is qualified, only in respect of the possible effect of this matter on the comparability between the statement of financial position as at 31 December 2019 and 
the comparative statement of financial position as at 31 December 2018.   
This matter only impacted the Company’s subsidiaries, and therefore our opinion on the Company financial statements is unqualified.  
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law except that there was a limitation in respect of our work 
relating to the consolidated income statement and cash flow statement as explained in our Basis for disclaimer of opinion/qualified opinion section above. Our responsibilities 
under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our qualified opinion, but as explained above we were unable to obtain sufficient appropriate audit evidence in respect 
of the group’s loss and cash flows for the year and have issued a disclaimer on those elements of the financial statements. 

Independence 

We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, which includes the FRC’s 
Ethical Standard, as applicable to listed entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. 

Material uncertainty related to going concern – Group and Company 

Without further modifying our opinion on the financial statements, we have considered the adequacy of the disclosure made in the Going concern note in the Preparation section to 
the financial statements concerning the Group’s and Company’s ability to continue as a going concern. 

The Group and Company meet their day-to-day working capital requirements through their bank facilities and available cash resources. The Group’s current bank facilities include 
a secured bank loan of £36.0million, which is committed to 30 June 2021 and an uncommitted overdraft facility of £5.0million. The bank facilities are subject to financial covenants, 
comprising a total interest cover covenant and a debt to earnings covenant. These covenants are subject to testing on a quarterly basis through to the end of the term of the facility. 

Management’s cash flow forecast used for its going concern assessment inherently involves a level of uncertainty due to external market conditions and the impact on the demand 
for the Group's services. Management’s forecasts show that the Group and the Company can continue as a going concern but when severe but plausible downside sensitivities are 
applied these show a potential breach of covenants. These downside sensitivities include a material reduction in revenue from Management’s forecast. Should a covenant breach 
occur, and no mitigating action is taken, the facilities may be cancelled and amounts accrued or outstanding would be immediately due and payable. 

The forecast for the Group for the going concern assessment period also includes an assumption that the Group will be able to replace the existing facilities with appropriate new 
facilities on or before 30 June 2021. Discussions relating to the specific details of this refinancing are ongoing and will involve reaching an agreement on the overall size and term of 
the facilities and the covenant restrictions to be applied. There is also a default clause in the banking agreement around the filing of financial statements with a qualified auditors’ 
opinion. Although the bank has indicated it does not expect to call on this clause it has reserved its rights in this respect if other matters arise. 

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Independent auditors’ report Continued 

These conditions, along with the other matters explained in the Going concern note in the Preparation section to the financial statements, indicate the existence of a material 
uncertainty which may cast significant doubt about the Group’s and Company’s ability to continue as a going concern. The financial statements do not include the adjustments that 
would result if the Group and/or Company were unable to continue as a going concern. 

What audit procedures we performed 

In concluding there is a material uncertainty, our audit procedures included the following:  

•  We obtained the Directors’ financial forecast used in their going concern assessment and their downside sensitivities and conclusions; 
•  We tested the mathematical accuracy of the Directors’ financial forecasts and the calculations for financial covenant compliance; 
•  We discussed with Management and the Directors, the critical estimates and judgements applied in their going concern assessment so that we could understand and 

challenge the key assumptions made; 

•  We obtained evidence supporting the reasonableness of the significant assumptions, including internal documentation and, where possible, external evidence; 
•  We assessed the likelihood of the different scenarios and sensitivities considered by the Directors and performed our own independent assessment of other potential 

downside scenarios; 

•  We also obtained the Management accounts up to 30 September 2020 and reviewed the trend in operating costs. We compared budgets produced at the start of the 
COVID-19 lin April 2020 to actual trading and note that the cost base has reduced in line with budgets demonstrating that the budgeted cost reductions are achievable 
and sustainable;  

•  We examined loan agreements and amendments in respect of the Group’s borrowing facilities and the related covenants and discussed these with the Group’s bankers. 

We reviewed the covenant compliance of each forecast model;  

•  We considered the Directors’ assessment of the availability of additional liquidity and government support and the ability of the Directors to successfully implement 

mitigating actions where required; and 

•  We considered the appropriateness of the disclosures made in respect of the going concern basis of preparation.  

Having performed the above procedures, we determined that there is a severe but plausible downside scenario where the covenants could be breached within the 12 months 
subsequent to signing this report.  The current facilities will also need to be refinanced before 30 June 2021 and the default clause on a qualified audit opinion in the banking 
agreements will need not to be called in by the bank.   

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Our audit approach 

Context 

This is our first year as statutory auditors of the Group and the Company, having been appointed in late 2019. At the time of our appointment, Management had identified a 
number of prior period misstatements requiring adjustments and as such our risk assessment and audit approach took this into account. The scope of our audit, as set out later 
in this report, included those components that we considered higher risk either due to the significance of the balances, or due to issues identified relating to prior years. The 
extent of our testing and the resulting sample sizes were also reflective of the associated risk.  

Overview 

•  Overall Group materiality: £1.1 million, based on professional judgement having considered both a loss before tax basis and a revenue basis. 
•  Overall Company materiality: £1.6 million, based on 1% of net assets.  

• 
• 

Full scope audits across 21 reporting units  
Specified procedures over large or higher risk balances at certain out of scope components to give appropriate coverage of all material or 
higher risk balances at the Group level 

•  Central procedures performed over unlisted investments, management incentive schemes, goodwill and other intangibles, taxation and going 

concern 

•  Going concern (Group and Company) - see Material uncertainty related to going concern section above 
• 
•  Carrying value of goodwill and investments in associates and joint ventures (Group) and recoverability of investments in subsidiaries and 

Prior period restatements/Revenue recognition (Group) - see Basis for disclaimer of opinion/qualified opinion section above 

intercompany receivables (Company) 

•  Accounting for management incentive schemes and non-controlling interests in subsidiaries (Group and Company) 
• 
•  Consideration of the impacts of COVID-19 (Group and Company) 

Valuation of unlisted investments (Group) 

The scope of our audit 

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In particular, we looked at where the Directors 
made subjective judgements, for example in respect of significant accounting estimates that involved making assumptions and considering future events that are inherently uncertain. 
As  in all  of our  audits  we  also addressed  the  risk  of  management  override  of  internal  controls,  including  evaluating  whether  there  was  evidence of  bias  by  the  Directors  that 
represented a risk of material misstatement due to fraud. 

Key audit matters 

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements of the current period and include 
the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, including those which had the greatest effect on: the overall 
audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures 

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Independent auditors’ report Continued 

thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these 
matters. In addition to going concern, described in the Material uncertainty related to going concern section above, and prior period restatements/revenue recognition, described 
in the Basis for disclaimer of opinion/qualified opinion section above, we determined the matters described below to be the key audit matters to be communicated in our report. 
This is not a complete list of all risks identified by our audit.  

Key audit matter 

How our audit addressed the key audit matter 

Carrying value of goodwill and investments in associates and 
joint ventures (Group) and recoverability of investments in 
subsidiaries and intercompany receivables (Company) 

Refer to the Accounting policies in notes 16 and 17 (Group) and notes 40 & 
44 (Company) of the Financial Statements. 

The Group holds material balances relating to goodwill (£33.6m) and 
investments in associates and joint ventures (£3.8m). The testing of these 
balances for impairment is inherently judgemental as it relies on a number 
of estimates including cash flow forecasts, discount rates and long-term 
growth rates. These items are all subjective and susceptible to 
Management bias and calculation risk and resulting impairment charges 
could be material. 

The Company balance sheet includes £128.0m investment in subsidiaries 
and £89.8m intercompany receivables. Given the factors set out above, this 
is also an area of heightened risk of impairment given the level of 
estimation in assessing Group cash flows. This risk is only relevant to the 
Company. 

In order to address the risk relating to the carrying value of goodwill we performed the 
following procedures: 

-  Obtained Management’s identification of cash generating units (‘CGUs’), assessed this 

against the criteria set out in IAS 36, “Impairment of assets” and assessed Management’s 
allocation of goodwill and other non monetary assets across the CGUs. As a result of 
these procedures Management changed their previous analysis of the CGUs, which 
resulted in a prior year impairment; 
Obtained Management’s value in use model as at 31 December 2019 and tested its 
mathematical integrity, including validating inputs to the model such as the underlying 
carrying values and discount rates applied. As a result of these procedures, we suggested 
material amendments to Management, which were accepted and incorporated into the 
model; 
Assessment the appropriateness of the allocation of non monetary assets and costs to 
CGUs 

Agreed the forecast cash flows to Board approved budgets and assessed how these 
budgets are compiled. We evaluated the key judgements and estimates used in the 
forecast, including the growth rate through comparisons to external industry projections; 
Compared the forecast to the actual performance in H1 2020, whilst appreciating that 
COVID-19 will have had an impact in the later months; 
Engaged PwC valuations experts to assess the perpetuity growth rate and discount rate 
for each CGU; 
Performed an independent sensitivity analysis to understand the impact of reasonably 
possible changes to key assumptions;  
Evaluated the indicators of possible Management bias in the impairment assessment by 
challenging Management assumptions, which were more subjective.  
Reviewed Management’s disclosures regarding sensitivities in relation to the impact of the 
COVID-19 pandemic. More broadly, we considered whether the disclosures complied with 
IAS 36. 

- 

- 

- 

- 

- 

- 

- 

Our procedures were focused on the specific CGUs within the UK and outside the UK where 
headroom is lower or more sensitive to changes in key assumptions. 

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Independent Auditors’ report Continued  

Based on the procedures performed over goodwill and other non monetary assets, 
adjustments were identified which Management reflected in the financial statements. 

To address the risk relating to the carrying value of investments in associates and joint 
ventures we challenged Management assumptions used in their model for the discount rate and 
growth rate. Based on our challenge, Management updated their model and recorded further 
impairment to one of the investments.  

To address the risk over recoverability of investments in subsidiaries and intercompany 
receivables, we performed the following procedures: 

- 

- 

- 

- 

- 

- 

Assessed and evaluated the Management’s assessment of classification of intercompany 
loans within the scope of IFRS 9 or IAS 27.  

Evaluated Management’s assessment whether any indicators of impairment existed by 
comparing the carrying values of investments (including IFRS 2 capital contributions) and 
intercompany loans in subsidiaries with their recoverable amounts at 31 December 2019. 

Verified the assumptions used to calculate the recoverable values of investments were 
consistent with those used for goodwill impairment purposes in the Group.  

Assessed Management’s calculation of the Expected Credit Losses (ECL) under IFRS 9 in 
relation to the intercompany loans.  

Evaluated the difference between the investment carrying values and the Group’s market 
capitalisation to understand the key reasons.  

Evaluated whether the classification of these loans is appropriate in the Parent Company 
balance sheet. 

Based on the procedures performed and following adjustments made by Management, we 
noted no material issues arising from our work on the recoverability of investments in 
subsidiaries and intercompany receivables. 

Accounting for management incentive schemes and non-
controlling interests in subsidiaries (Group and Company) 

In order to address the identified risk we performed the following procedures: 

Refer to the Accounting policies on page 67 and notes 27 and 28 of the 
Financial Statements. 

There are various share award schemes across the Group, including 
minority interest put and call options and equity and cash settled 
management incentive schemes. There is considerable judgement in 

-  Obtained underlying agreements for the put/call options including service agreements 
and acquisition documents to understand the nature of each of the arrangements; 
-  Discussed and challenged the Group’s accounting policy and judgements previously made 
in assessing whether the incentive schemes are cash or equity settled share-based 
payments (IFRS 2) or financial instruments (IFRS 9), including assessing whether there 
are service conditions or business continuity clauses in the underlying agreements or any 
other indicators that these awards were issued as compensation for employment; and 

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Independent auditors’ report Continued 

assessing if each scheme falls in the scope of IFRS 9 “Financial instruments” 
or IFRS 2 “Share-based payments” and this impacts the  balance sheet 
treatment  and the classification within the financial statements. The 
classification is dependent on whether there is a service condition attached 
to the award (e.g. continuous service). For those schemes deemed to be 
within the scope of IFRS 9, there is a further judgement as to whether the 
risk and rewards associated with non-controlling interest (NCI) shares 
remain with the owners of the NCI, and therefore whether NCI needs to be 
recorded in the financial statements. 

For those schemes deemed to fall under the scope of IFRS 2, calculating the 
fair value of incentive schemes and for those deemed to fall under IFRS 9 
calculating the fair value of the put options involves a high degree of 
estimation uncertainty.  There is a potential range of reasonable outcomes 
that may be greater than our materiality for the financial statements as a 
whole. 

- 

Performed specific procedures over IFRS 2 and IFRS 9 schemes as follows: 

IFRS 2: 
We engaged our internal share-based payment specialists and performed the following: 
-  Understood Management’s valuation approach and assessed suitability and application 

for the share based payment schemes; 

-  Challenged Management on the application of the Monte Carlo simulation used to model 
the Company multiple (a market condition)  and the need for subsequent revaluation of 
subsidiary profits (a non-market condition); 

-  Challenged Management over the interpretation of grant documentation supporting 

specific schemes, which resulted in changes to the charges recognised being made by 
Management; 

-  Agreed and reviewed the completeness of the awards, forfeitures and exercises during 

the year to supporting documentation such as grant letters and equity letters; 

-  Performed a recalculation of the share-based payment  liability at the year end relating 

to cash-settled schemes; 

-  Corroborated the expected subsidiary profits used in the fair value calculation to 

budgets for each subsidiary and assessed the reasonableness of future profit growth; 
and 

-  Considered disclosures in the financial statements to ensure it is complete and 

accurate. 

IFRS 9: 
We carried out the following procedures: 
-  Agreed the terms to underlying source documents and recalculated the IFRS 9 put 
option liability based on latest forecasts prepared by Management. We challenged 
Management’s estimates on future profitability, profit multiples and growth rates; and  
-  Tested the exercises in the year by agreeing these back to bank statements (where the 
liability has been settled through cash) or to approved board minutes and/or equity 
issuance documents (where the liability has been settled through issuance of equity). 

These procedures resulted in a number of prior year adjustments being made as detailed in 
note 2, as well as adjustments being made to 2019 results.  This included reclassifying a number 
of schemes from IFRS 9 to IFRS 2 and amending some of the valuation assumptions. 

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Independent Auditors’ report Continued  

Valuation of unlisted investments (Group) 

Our audit procedures included: 

- 

- 
- 

- 

- 

- 

- 

Obtaining a full list of investments from Management and testing this for 
completeness based on review of documentation including board minutes and 
discussions with Management; 
Agreeing the initial cost of investments back to share certificates and cash paid; 
Obtaining Management’s valuations for these investments, except for those that were 
immaterial, both individually and in aggregate, and assessing its suitability and 
reliability (e.g. proximity to latest funding round, class of share issued and whether 
the issue included third parties) for inclusion in the valuation model; 
Verifying the inputs into these valuations to external sources where available, e.g. 
information on funding rounds, investor calls and other available information (from 
the Company or other publicly available information), and considered whether there 
were any circumstances or events that had arisen since the dates of these inputs 
that would impact the valuations; 
Searching for ancillary evidence at Companies House, on the internet and from other 
sources to corroborate or contradict Management's estimates; 
Considering the impact on valuations of different share classes of the investment 
held compared to any funding round; and  
For those that were considered to be highly judgemental, we engaged PwC valuations 
specialists to assist with the assessment of the valuations; 

Our work identified a number of judgemental adjustments, which have been reflected by 
Management in the financial statements. 

We agree with Management’s assessment of COVID-19 as a non-adjusting post balance sheet 
event. 
The procedures we have performed over going concern, and our conclusions are set out in 
the ‘Material uncertainty related to going concern – Group and Company’ section above and 
the ‘Going concern section’ below. 

Refer to the Accounting policies in note 20a of the Financial Statements. 

The Group holds shares in unlisted investments, which are held at fair 
value, with fair value gains and losses recognised in the income statement. 
At the balance sheet date, these were valued at £14.9m (2018: £14.0m) 

The investments are generally for a small minority, equity stake in unlisted 
early stage businesses. There is judgement applied in the consideration of 
the valuation of the equity, with most being based on a recent funding round 
or sale of shares, however, some valuations are made based on the fund 
manager’s expertise with less supporting evidence presented by 
Management. As such, we included this as a key audit matter due to the 
high level of judgement applied and the value of the overall investments.  

Consideration of the impact of COVID-19 (Group and Company) 

Refer to the Going Concern note in the Preparation section on page 66 and 
note 36 of the Financial Statements. 
Management and the Board have considered the potential impact of the 
non-adjusting post balance sheet events that have been caused by the 
global pandemic of COVID-19 on the current and future operations of the 
business. In doing so, Management has had particular focus on the Group’s 
and Company’s ability to continue as a going concern.  
As a result of the impact of COVID-19 on the sector and the wider 
economy, Management and the Board have spent a large amount of time to 
fully consider the implications for the Group. COVID-19 is a non-adjusting 
post balance sheet event and as such, we determined that Management’s 
consideration of the potential impact of COVID-19 on going concern was the 
only key audit matter. 

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Independent auditors’ report Continued 

How we tailored the audit scope 

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, taking into account the structure 
of the Group and the Company, the accounting processes and controls, and the industry in which they operate. However, as explained in the ‘Basis for disclaimer of opinion/qualified 
opinion above, there were limitations on the scope of our work.  

The Group’s consolidation comprises 119 reporting units including trading entities, holding companies and dormant entities. The Group’s trading entities vary significantly in size and 
we identified 21 reporting units that, in our view, required an audit of their complete financial information, due to their size or risk characteristics.  

Specific audit procedures over certain balances and transactions were performed at a number of out of scope components, to give appropriate coverage of all material or higher 
risk balances at the Group level. In doing so we conducted work in eight countries through a combination of use of local PwC network teams, or members of the Group audit team 
performing visits  and  testing  locally.  Further,  specific  audit  procedures  over  central  functions  and  areas of  significant  judgement,  including unlisted  investments,  management 
incentive schemes, goodwill and other intangibles, taxation and going concern were performed by the Group audit team centrally. Due to the complexities we encountered in auditing 
revenue for the full scope entities, we also performed additional detailed testing over the out of scope entities with significant revenue balances including obtaining supporting 
documentation for revenue contracts and reviewing the balance sheet accounts for revenue related items. 

Together, the reporting units subject to audit procedures and centralised testing accounted for 84% of Group revenues and 79% of absolute Group loss before tax. For all reporting 
units that were not considered to be in scope for audit procedures, the Group audit team performed desktop review procedures on a reporting unit basis. 

Where the work was performed by an overseas reporting unit audit team, we determined the level of involvement we needed to have in their audit work to be able to conclude 
whether sufficient audit evidence had been obtained as a basis for our opinion on the consolidated financial statements as a whole. As a part of our year end procedures, we held 
numerous discussions with the overseas reporting unit teams to evaluate and review the work performed, update calls on the progress of their fieldwork, discussion of issues 
arising and judgements taken, and involvement in key meetings with local Management.   

Our  scoping  of  the  Company  was  based  on the  materiality  of the  Company  and  covered  all material financial  statement line  items  and  related  disclosure notes.  All  work  was 
performed by the Group audit team. 

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Materiality 

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with qualitative considerations, helped 
us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual financial statement line items and disclosures and in evaluating 
the effect of misstatements, both individually and in aggregate on the financial statements as a whole.  

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

Overall materiality 

How we determined it 

Rationale for benchmark 
applied 

Group financial statements 
£1.1 million. 

Use of professional judgement having applied ‘rule of thumb’ percentages to 
a number of potential benchmarks and considering the overall scale of the 
business.  
We considered materiality in a number of different ways, including: 

●  application of a 5% statutory loss before tax would result in an indicative 

overall materiality of £0.4 million; and 

Company financial statements 
£1.6 million. 

1% of net assets 

We believe that as a non-trading entity, net assets is the key measure 
used by members in assessing the performance of the Company for the 
year. 

●  our standard rule of thumb of 1% applied to revenue would result in an 

indicative overall materiality of £3.9 million. 

In our professional judgement, we concluded that the higher end of the 
range (£3.9m million) would encompass amounts which, if impacting 
reported losses, could influence decisions made by the Group’s members 
as a body, and which therefore would be considered material. We also 
concluded, in our professional judgement, that amounts at the lower end of 
the range (£0.4 million) would not influence such decisions, given the scale 
of M&C Saatchi’s operations. We therefore determined that an appropriate 
level of materiality for performing the 2019 audit would be within this range, 
whilst at neither the upper nor lower end. Based on our professional 
judgement, we selected an overall materiality of £1.1 million. 

For each reporting unit in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range of materiality allocated across reporting 
units was between £39,000 and £728,000. Certain reporting units were audited to a local statutory audit materiality that was also less than our overall Group materiality. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £55,000 (Group audit) and £80,000 (Company audit) as well as 
misstatements below those amounts that, in our view, warranted reporting for qualitative reasons. 

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Going concern 

In accordance with ISAs (UK) we report as follows: 

Reporting obligation 
We are required to report if we have anything material to add or draw attention to in 
respect of the Directors’ statement in the financial statements about whether the 
Directors considered it appropriate to adopt the going concern basis of accounting in 
preparing the financial statements and the Directors’ identification of any material 
uncertainties to the Group’s and the Company’s ability to continue as a going concern 
over a period of at least twelve months from the date of approval of the financial 
statements. 

Outcome 

We have nothing material to add or to draw attention to other than the material 
uncertainty we have described in the material uncertainty related to going concern 
section above. 
However, because not all future events or conditions can be predicted, this statement is 
not a guarantee as to the Group’s and Company’s ability to continue as a going concern.  

Reporting on other information  

The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. The Directors are responsible for 
the other information. Our opinion on the financial statements does not cover the other information and, accordingly, we do not express an audit opinion or, except to the extent 
otherwise explicitly stated in this report, any form of assurance thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be materially misstated. If we identify an apparent material inconsistency 
or material misstatement, we are required to perform procedures to conclude whether there is a material misstatement of the financial statements or a material misstatement of 
the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. 
Except  for  the  possible  effects  of  the  matters  referred  to  in  the  “Basis  for  disclaimer  of  opinion/qualified  opinion”  section  above,  we  have  nothing  to  report  based  on  these 
responsibilities.  

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK Companies Act 2006 have been included.   

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06) and ISAs (UK) require us also to report certain 
opinions and matters as described below (required by ISAs (UK) unless otherwise stated).  

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Strategic Report and Directors’ Report 
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report for the year ended 31 December 
2019 is consistent with the financial statements and except for the possible effects of the matters referred to in the “Basis for disclaimer of opinion/qualified opinion” section 
above, has been prepared in accordance with applicable legal requirements. (CA06) 

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, except for the possible effects of the matters 
referred to in the “Basis for disclaimer of opinion/qualified opinion” section above, we did not identify any material misstatements in the Strategic Report and Directors’ 
Report. (CA06) 
The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity of the Group 
As a result of the Directors’ reporting on how they have applied the UK Corporate Governance Code (the “Code”), we are required to report to you if we have anything 
material to add or draw attention to regarding:  

• 

• 
• 

The Directors’ confirmation on page 20 of the Annual Report that they have carried out a robust assessment of the principal risks facing the Group, including 
those that would threaten its business model, future performance, solvency or liquidity. 
The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated. 
The Directors’ explanation on page 58 of the Annual Report as to how they have assessed the prospects of the Group, over what period they have done so 
and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation that the Group will be able to 
continue in operation and meet its liabilities as they fall due over the period of their assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions. 

Other than drawing attention to the material uncertainty we have described in the material uncertainty related to going concern section above, we have nothing to report in 
respect of this responsibility.  
Other Code Provisions 
As a result of the Directors’ reporting on how they have applied the Code, we are required to report to you if, in our opinion:  

• 

• 

The statement given by the Directors, on page 63, that they consider the Annual Report taken as a whole to be fair, balanced and understandable, and 
provides the information necessary for the members to assess the Group’s and Company’s position and performance, business model and strategy is 
materially inconsistent with our knowledge of the Group and Company obtained in the course of performing our audit. 
The section of the Annual Report on pages 40 to 49 describing the work of the Audit Committee does not appropriately address matters communicated by 
us to the Audit Committee. 

We have nothing to report in respect of this responsibility. 

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M&C Saatchi plc 

 
 
 
 
 
Independent auditors’ report Continued 

Responsibilities for the financial statements and the audit 

Responsibilities of the Directors for the financial statements 

As explained more fully in Directors’ Responsibilities on pages 63 and 64, the Directors are responsible for the preparation of the financial statements in accordance with the 
applicable framework and for being satisfied that they give a true and fair view. The Directors are also responsible for such internal control as they determine is necessary to 
enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Company’s ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern basis of accounting unless the Directors either intend to liquidate the Group or the Company or to cease operations, 
or have no realistic alternative but to do so. 

Auditors’ responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to 
issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) 
will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.  

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditors’ report. 

Use of this report 

This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of Part 16 of the Companies Act 2006 and 
for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or to any other person to whom this report is shown or into whose 
hands it may come save where expressly agreed by our prior consent in writing. 

Other required reporting 

Companies Act 2006 exception reporting 

Arising from the limitation of our work referred to in the “Basis for disclaimer of opinion/qualified opinion” section above we have not obtained all the information and explanations 
that we consider necessary for the purpose of our audit. 

Under the Companies Act 2006 we are required to report to you if, in our opinion: 

• 

• 
• 

adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches not visited by 
us; or 
certain disclosures of Directors’ remuneration specified by law are not made; or 
the Company financial statements are not in agreement with the accounting records and returns.  

We have no exceptions to report arising from this responsibility.   

M&C Saatchi plc  

165 

 
 
 
Independent Auditors’ report Continued  

Other voluntary reporting 

Going concern 

The Directors have requested that we review the statement on pages 56 and 57 in relation to going concern as if the Company were a premium listed Company. Other than drawing 
attention to the material uncertainty we have described in the material uncertainty related to going concern section above, we have nothing to report having performed our 
review. 

The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity of the Group 

The Directors have requested that we perform a review of the Directors’ statements on page 58 that they have carried out a robust assessment of the principal risks facing the 
Group and in relation to the longer-term viability of the Group, as if the Company were a premium listed company. Our review was substantially less in scope than an audit and only 
consisted of making inquiries and considering the Directors’ process supporting their statements; checking that the statements are in alignment with the relevant provisions of the 
Code; and considering whether the statements are consistent with the knowledge and understanding of the Group and Company and their environment obtained in the course of 
the audit. Other than drawing attention to the material uncertainty we have described in the material uncertainty related to going concern section above, we have nothing to report 
having performed this review. 

Other Code provisions 

The Directors have prepared a corporate governance statement and requested that we review it as if the Company were a premium listed company. We have nothing to report in 
respect of the requirement for the auditors of premium listed companies to report when the Directors’ statement relating to the Company’s compliance with the Code does not 
properly disclose a departure from a relevant provision of the Code specified, under the Listing Rules, for review by the auditors. 

Directors’ remuneration 

The Company voluntarily prepares a Directors’ Remuneration Report in accordance with the provisions of the Companies Act 2006. The Directors requested that we audit the part 
of the Directors’ Remuneration Report specified by the Companies Act 2006 to be audited as if the Company were a quoted company. 

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006. 

Nigel Reynolds (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London 
7 December 2020 

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M&C Saatchi plc 

 
 
 
 
 
Additional Information 

Advisors 
Nominated advisor and broker 
Numis Securities Ltd 
The London Stock Exchange Building 
10 Paternoster Square 
London EC4M 7LT 
www.numiscorp.com 

Solicitors 
CMS Cameron McKenna Nabarro Olswang LLP 
Cannon Place  
78 Cannon Street 
London EC4N 6AF 
www.cms.law 

Auditor 
PricewaterhouseCoopers LLP 
1 Embankment Place,  
London, WC2N 6RH 
www.pwc.co.uk 

Bankers 
National Westminster Bank Plc 
1 Princes Street 
London EC2R 8BP 
www.natwest.com 

Registrars 
Computershare Investor Services Plc 
The Pavilions 
Bridgwater Road 
Bristol BS13 8AE 
www.computershare.com 

Secretary and registered office 
Andy Blackstone 
M&C Saatchi plc 
36 Golden Square 
London W1F 9EE 
www.mcsaatchiplc.com 

Country of registration 
England and Wales 
Company number 
05114893 
Investor relations website 
www.mcsaatchiplc.com 

Corporate events 
AGM 
31 December 2020 

Preliminary announcement of 2020 result 
Late April 2021 

M&C Saatchi plc  

167