Quarterlytics / Consumer Cyclical / Department Stores / Macy’s

Macy’s

m · NYSE Consumer Cyclical
Claim this profile
Ticker m
Exchange NYSE
Sector Consumer Cyclical
Industry Department Stores
Employees 10,000+
← All annual reports
FY2003 Annual Report · Macy’s
Sign in to download
Loading PDF…
2 0 0 3   A N N U A L   R E P O R T

WHAT’S IN A NAME?

ONE OF THE NATION'S LEADING 
DEPARTMENT STORE RETAILERS,
FEDERATED DEPARTMENT STORES, INC. 

OPERATES MORE THAN 450 STORES IN 34 STATES, GUAM AND PUERTO RICO UNDER 

THE NAMES OF MACY'S, BLOOMINGDALE'S, BON-MACY'S, BURDINES-MACY'S,  

GOLDSMITH'S-MACY'S, LAZARUS-MACY'S AND RICH'S-MACY'S. THE COMPANY ALSO  

OPERATES MACYS.COM AND BLOOMINGDALE'S BY MAIL.  

COMMUNITY INVOLVEMENT

DIVERSITY

Each Federated department store division is well-established
in its operating areas. The company believes in giving back to
the communities from which it draws strength and sustenance.
Federated understands that stronger, healthier and more
vibrant communities provide better environments for our
stores to do business and for our employees and customers to
live and work.

In 2003, cash contributions to charitable organizations by
Federated, its divisions and subsidiaries – including those made
by the Federated Department Stores Foundation – totaled
approximately $14.9 million. 

Partners in Time, the company’s nationally recognized

employee volunteer program, involves all divisions and support
operations. In 2003, more than 50,000 volunteers gave nearly
110,000 hours of time – valued at more than $1.8 million –
touching nearly every segment of American society.

As a leading retailer in some of America’s largest and 
most diverse metropolitan areas, Federated prides itself on
aggressively encouraging inclusion of individuals of all types
within its workforce, vendor relationships and customer base.
Management’s philosophy is intended to help ensure that
appreciation for the unique characteristics and strengths of
every person is pervasive at every level of the company.

Of Federated’s total management/professional ranks, 65 percent
of our executives are women and 25 percent are racial minorities.
This ranks Federated among the leaders in diversity in our
industry, as well as among major U.S. corporations.

Additionally, Federated’s vendor development program
seeks to source goods and services – either for resale or in
support of business operations – from qualified minority- and
women-owned enterprises.  In 2003, these purchases totaled
more than $365 million.

FINANCIAL HIGHLIGHTS

2003

2002

2001

Net Sales

Change in same-store sales (Note 1)

$  15.264 billion
(0.9 %)

$ 15.435 billion
(3.0 %)

$  15.651 billion
(5.3 %)

Income From Continuing

Operations Before Income Taxes
% of sales 

$  1.084 billion
7.1 %

$ 1.048 billion
6.8 %

$ 

764 million
4.9 %

Diluted Earnings (Loss) Per Share

Income from 

Continuing Operations (Note 2)

Net Income (Loss) (Note 2)

Cash Flow Before

$3.71
$3.71

$3.21  
$4.12  

$2.54  
$(1.38)  

Financing Activities (Note 3)

$  1.028 billion

$ 

531 million

$ 

580 million

Notes: 

(1) Represents the year-to-year percentage change in net sales from stores in operation throughout the year presented and the
immediately preceding year, including for 2001 Stern’s stores in operation throughout the first quarter of 2001 and 2000, 
and excluding for 2001 the impact of the 53rd week in 2000.

(2) Excluding the impact of a one-time $.20 per share reduction in net deferred income tax liabilities, diluted earnings per share 

for both income from continuing operations and net income would be $3.51 in 2003. 

(3) Represents net cash provided by continuing operating activities of $1,590 million for 2003, $1,168 million for 2002, 

and $1,351 million for 2001 reduced by the net cash used by continuing investing activities of $562 million for 2003, 
$637 million for 2002 and $771 million for 2001.

SOMETIMES THE NAME IS EVERYTHING

IN THE 75 YEARS SINCE ITS FOUNDING, FEDERATED
DEPARTMENT STORES, INC. HAS KNOWN EXACTLY THE
POWER OF WHAT’S IN A NAME. THE COMPANY BEGAN WITH
SOME OF THE BEST-KNOWN NAMES IN RETAILING GATHERED
UNDER A CORPORATE UMBRELLA THAT HAS GROWN AND
CHANGED ALONG WITH THE AMERICAN RETAIL LANDSCAPE.
TODAY, THE NAME FEDERATED CONTINUES TO EVOKE 
ALL THAT IS NEW, EXCITING AND INNOVATIVE IN DEPARTMENT
STORE RETAILING.

LETTER TO 
SHAREHOLDERS

Dear Fellow Shareholder: 

2003 was a year of progress, accom-
plishment and change. We deliberately 
set about looking at our business in new
ways this past year, challenging assumptions
about how department stores operate 

and what our
customers expect
from us. We
listened to our
core customers,
and we learned 
a lot from what
they told us… 

TERRY J. LUNDGREN
CHAIRMAN, PRESIDENT & 

CHIEF EXECUTIVE OFFICER

We continued investing in our initiatives

to reinvent the department store. In our
Macy’s-brand divisions, we spent more 
than $50 million of our total 2003 capital
expenditure budget on such physical
improvements as updated and enhanced
fitting room areas to make shopping more
fun and relaxing; easy-to-read directional
signage to make finding what customers
want more convenient; shopping buggies 
to make conveying bulky purchases easier,
especially in the home area; and 
conveniently located price checkers
throughout the store to make real value

• MAKE THE SHOPPING EXPERIENCE MORE FUN  
• GIVE ME FASHION THAT’S NEW AND RIGHT FOR ME 
• LET ME FIND UNIQUE PRODUCTS IN YOUR STORES 
• MAKE YOUR PRICING CLEARER AND EASIER TO UNDERSTAND 
• GIVE ME GOOD QUALITY AND VALUE, NOT JUST LOW PRICES  
• MAKE THE STORES LESS CLUTTERED
• PROVIDE A PLACE TO REFRESH AND RELAX IN YOUR STORES 
• MAKE EVERYTHING MORE CONVENIENT 

easier to understand. 
We began capital-
izing on the unique
strengths of our
national brands –
Macy’s and
Bloomingdale’s –
attaching the 
Macy’s name to our
regional department

As a result of this input, we began doing

some things differently. We focused more
resolutely than ever on our four key
priorities for improving our business over
the longer term – differentiating and
editing merchandise assortments, 
simplifying pricing, enhancing the overall
shopping experience and communicating
better with our customers through more
cost-effective marketing. 

stores, and launching Bloomingdale’s 
into the Atlanta market. 

Federated has a long and valued history
with our regional department store groups,
and each of these stores has a long and
valued history in the communities they
serve. Most of these premier retail brands
have been around for more than 150 years,
coming together under the Federated
umbrella to become stronger and more

O N E

O
T

R
E
T
T
E
L

)

D
E
U
N

I

T
N
O
C

(

S
R
E
D
L
O
H
E
R
A
H
S

management, led to improved profitability
and a better-than-anticipated same-store
sales increase of 1.4 percent in the 
fourth quarter. 

• Cash flow from continuing operations,

before financing activities, totaled more
than $1 billion. This was nearly double the
prior year’s level, enabling us to institute a
cash dividend, repurchase approximately 
16 million shares of Federated common
stock, pay down more than $450 million 
of debt, and end the year with more than
$900 million in cash.

• Diluted earnings per share from

efficient operators. It is a process that
continues today… 

continuing operations were $3.71 for the
year, or $3.51 excluding the impact of a

and product development areas; 
Tom Cole, our logistics, systems, store
planning and credit operations; Tom Cody,
our legal and corporate administrative
functions; and Ron Tysoe, our real estate
and financial operations.  

As we move through the coming months,

we believe Federated is well positioned to
be the nation’s best and most successful
department store retailer.

One of the key areas on which we are
focusing in 2004 is the Macy’s Home Store.
Home-merchandise categories – from 
home textiles, dinnerware and kitchen
appliances to furniture, bedding and home
accessories – currently comprise about 

By creating Bon-Macy’s, Burdines-Macy’s,

Goldsmith’s-Macy’s, Lazarus-Macy’s and
Rich’s-Macy’s, we were able for the first
time to test national advertising, with
encouraging results in the fourth quarter.
And we now are able to reach out to our
customers through unique brand-marketing
opportunities that were not feasible before,
such as the American Heart Association’s
national “Go Red For Women” 
campaign that launches this year and last
year’s “Thanks for Sharing” promotion, 
the company’s first nationwide cause-
marketing initiative.

On the merchandising side, we identified

a number of unique new product lines, 
such as “H” by Hilfiger, a sportswear brand
that is exclusive to Federated this year.
Other new merchandise offerings from
national vendors such as Jones New York,
Ralph Lauren, Calvin Klein and Kenneth
Cole were combined with our terrific
private brands – I.N.C, Hotel Collection,
Tasso Elba, Alfani, Charter Club,
Greendog, Tools of the Trade, The Cellar
and more. Together, these brands deliver
value and help to differentiate further our
stores, making them true retail magnets for
discerning customers.

CLEARLY, THERE ARE SOME EXCITING THINGS HAPPENING – NEW
DIRECTIONS, NEW OPERATIONS, NEW HORIZONS OF OPPORTUNITY
THAT WILL DEFINE WHAT IS IN THE NAME FEDERATED.

one-time reduction in net deferred income
tax liabilities, up 9 percent over last year’s
$3.21 in diluted earnings per share.  

20 percent of our retail sales, making
Federated one of the nation’s largest 
home-related retailers.

FULL STEAM AHEAD

We entered 2004 with a full head of
steam, encouraged by strengthening sales
trends that reflect an excitement about
apparel fashion – especially men’s and
women’s career apparel – that we have 
not experienced in a while. 

A year ago, when the economy was 
not as far along the road to recovery, we
talked about taking advantage of that 
down period to concentrate on positioning
ourselves for the impending economic
recovery. We wanted Federated to do the
things necessary to strengthen the basic
structure of our business so we would be
ready when the time was ripe. So we
invested in store reinvent initiatives,
consolidated additional back-of-the-house
functions, and implemented strategic new
approaches to marketing and merchandising. 

Because we believe there is a significant
opportunity for sales growth and improved
profitability in this category, we determined
earlier this year that these areas would
benefit from a more coordinated, centralized
approach to buying, merchandising and
marketing. So we are in the process of
implementing a centralized home store
strategy in 2004, from which we expect 
to realize significant benefits in the 
next two to three years.

We also will continue to invest in 
our private brands, both in apparel and
home areas, which currently account for 
approximately 17 percent of our total
merchandise mix. In addition to the 
new I.N.C line for men that debuts this
spring, we are introducing a new home
accessories line in the fall, called Inhabit.
We also will be increasing the number 
of stores nationally that carry our new
Hotel Collection brand of luxury bedding
and textiles. 

Clearly, there are some exciting things

happening – new directions, new
operations, new horizons of opportunity
that will define what is in the name

Our results for fiscal 2003 clearly indicate

that we are making good progress in each
of these important areas. The numbers
speak for themselves:

• Sales trends improved throughout the
year and, coupled with excellent inventory

During this period we also changed 
our corporate management structure, 
establishing five vice chairs, who report 
to me, to oversee strategic areas of the
business – Sue Kronick, our department
stores; Janet Grove, our merchandising 

T W O

 
 
Federated. Underlying all of this, however, is
one of the finest retail management teams in
the industry, and the best people in the
business in every category of job. I believe
we’ve proven this time and again, as Federated
experienced a continuum of change throughout
the last decade to evolve to where we are
today. I am proud of this company, and of the
dedicated people who help to make it what it
is, and I thank each and every one of them 
for what they contribute to our company on 
a daily basis.

Much of our progress and success as a
company, however, is attributable to Jim
Zimmerman, who retired this year as chairman
of Federated. You can read more about Jim and
his contributions to Federated in the column 
to the right, but I want to take this opportunity
to say that I am honored to succeed him and
even more honored to have benefited from 
his insight, integrity and experience in the 
10 years we worked together. 

To you, our shareholders, I say thank you for

your investment in Federated Department
Stores, Inc. We will do our best to be worthy 
of your confidence, now and in the months 
and years to come.

Sincerely,

TERRY J. LUNDGREN
CHAIRMAN, PRESIDENT &

CHIEF EXECUTIVE OFFICER

APRIL 15, 2004

STRONG, STEADY LEADERSHIP 
ARE HALLMARKS OF 
JIM ZIMMERMAN’S TENURE AS
FEDERATED’S CHAIRMAN/CEO
The year was 1965 and Federated Department Stores was a far different

company when James M. Zimmerman launched his retail career on the

loading docks of Foley’s in Houston, Texas.

It was an unassuming beginning, but even then there was the

suggestion of bigger and better things to come. Just how much bigger
and better, few could have guessed…

Jim Zimmerman retired this year as Federated’s chairman and chief
executive officer, putting an exclamation mark on a distinguished 40-year
career that took him to the pinnacle of department store retailing. 
In his days in the trenches, Mr. Zimmerman’s accomplishments 

ranged from laying the groundwork for shared, multi-divisional electronic
data processing to turning Atlanta-based Rich’s into one of Federated’s
most successful divisions. Change – even change that evolves slowly –
demands leadership, and this, more than anything, is what Jim
Zimmerman consistently provided.

When once he was asked how he thought others would describe him,
Mr. Zimmerman was characteristically direct: “I hope they would see me as a
good motivator and a good listener, someone who is decisive but fair,
someone who is accessible and approachable, who’s willing to take risks
where you can see rewards, and someone who can provide leadership
while still allowing the people around him to do their own jobs.”

There may be no better or more accurate description of Jim Zimmerman
than this. As chairman/ceo from 1997-2004 and president/chief operating
officer from 1988-1997, he used his unique skills to steer Federated
through potentially lethal shoals. Facing the most difficult of challenges,
Mr. Zimmerman inspired confidence from all who dealt with him. He also
inspired loyalty and devotion from all lucky enough to work with him. 
In the words of a former Federated chairman, “If it weren’t for him, 
I doubt any of us would be here today.”    

So as Jim Zimmerman retires, he does so with the gratitude of

Federated’s board of directors, its corporate and division

management teams, and the more than 111,000
employees who today populate the cubicles
and loading docks… the sales floors and
buying offices… the conference rooms and
corner offices of a successful company called
Federated Department Stores – a company

that very probably would not be here today
without his tremendous leadership 

and vision.

JAMES M. ZIMMERMAN
RETIRED CHAIRMAN

T H R E E

WHAT’S IN A NAME?
A LOT IF IT’S 
BLOOMINGDALE’S 
OR MACY’S

looking for apparel and accessories for
themselves and their families… for gifts 
for their friends… for the décor to dress
their homes.

Simply put, Macy’s and Bloomingdale’s

are among America’s most powerful 
brand names.

Federated recognizes these names as

among the corporation’s most valued assets,
and our strategy is to invest in building 
the Macy’s and Bloomingdale’s brands in a
manner that drives comp store sales and
leverages investments in marketing and
sales promotion.

By maximizing the Bloomingdale’s and
Macy’s nameplates, Federated is emerging
as a new breed of department store operator
– one agile enough to fuse national brand
recognition and merchandising acumen
with local store execution and a regional
focus on the customer. 

In 2003, we propelled Macy’s presence
nationwide through successful co-branding
with our regional department store
nameplates. Bon-Macy’s, Burdines-Macy’s,
Goldsmith’s-Macy’s, Lazarus-Macy’s 
and Rich’s-Macy’s have made Macy’s local 
for millions of new customers. This 
will allow the company to magnify the
impact of marketing on a nationwide 
basis, as well as leverage major events 
such as the Macy’s Thanksgiving Day
Parade and the Fourth of July fireworks 
in New York. 

Meanwhile, Bloomingdale’s continued 

to refine its merchandise offerings, 
store ambience, marketing approach and
customer service techniques. 

F O U R

Ask any shopper for a short list of 

America’s best and most recognized

department stores – those that offer
fashion, newness, value and convenience –
and she’s likely to name Macy’s and
Bloomingdale’s.

It’s no coincidence. Macy’s and

Bloomingdale’s are compelling national
brand names that stand out in the highly
competitive arena of U.S. retailing. Macy’s
translates fashion trends and lifestyle
choices into wear-now apparel and home
décor for a broad swath of the population.
Bloomingdale’s defines “chic” for its 
sophisticated, upscale customer who craves
the latest designer fashion and expects
exceptional, personalized service.

Both stores are rooted in more than 
130 years of history. Each is woven into 
the fabric of American culture and 
known worldwide. These stores are where
characters in movies and TV series work
and shop. They’re where celebrities and
alluring events draw crowds. They’re where
a loyal legion of customers shop first when

LIKE NO OTHER
STORE IN THE WORLD

Being the first with fashion and exclusive

Bloomingdale’s will continue to 

merchandise is what Bloomingdale’s is all
about. Its customers regularly see new
designers, as well as the latest collections
and shops from established names such as
Calvin Klein, Ralph Lauren, Burberry,
David Yurman, Chanel and Armani.
Bridge sportswear and Young East 
Sider (YES) are particular strengths of
Bloomingdale’s, and we are continuously
resetting these stages – as well as our entire
stores – with new shops, looks and designer
fashion. Stores today have less signage,
brighter lighting and clearer sight lines to
increase the ease of shopping. In response
to customer research, we are enhancing
store amenities such as lounges, fitting
rooms and seating areas. 

YES departments have been upgraded in

selected Bloomingdale’s locations. In
downtown Chicago, for example, junior’s
and young men’s collections have been
combined in an environment of more
eclectic visual presentation, more congenial
departmental layouts and eye-catching
entertainment carried on plasma screens.  

F I V E

selectively open new stores to expand its
reach to targeted market niches. In 2003, 
it opened two new stores in prime locations
in Atlanta – Bloomingdale’s first presence
in that market – as well as two new home
stores in the Chicago area. Upcoming are 
a focused new fashion store in the Soho
section of Manhattan in spring 2004, as well
as a new West Coast flagship in downtown
San Francisco to open in fall 2006. 
To its customer, Bloomingdale’s

represents a unique experience in catering
to her individualized needs. We engage 
this customer through a philosophy 
called “the B-way of courtesy,” which
demonstrates Bloomingdale’s eagerness to
serve. Sales associates regularly contact 
our top customers personally to announce
new merchandise of interest, invite them
to store events and follow-up to ensure
satisfaction with purchases. 

As part of the customer experience 
at Bloomingdale’s, a new point-of-sale
system to be tested in 2004 will provide
sales associates information on a 
customer’s previous purchases so additional
items can be suggested while a transaction 
is processed. 

Overlaying this approach is sophisticated

advertising that reflects a distinctive flair
and sense of humor that separates
Bloomingdale’s from other upscale retailers.
In 2003, Bloomingdale’s introduced an
exclusive new lifestyle magazine – called
“B” – which offers dazzling four-color
fashion spreads, as well as advice on travel, 
entertaining and decorating.

Bloomingdale’s is sharpening its edge

with improved stores, new locations,

enhanced tools for building customer
relationships, and an ongoing obsession
with offering unique and differentiated
merchandise.

These factors are driving a renewed energy

at Bloomingdale’s, already known globally
for being “like no other store in the world.”
Bloomingdale’s serves a special type of
fashion-forward customer, one that enjoys
the trend of the moment while still
appreciating the classics of the past. She
wants what’s new and hot, and she easily
spots and latches onto emerging fashion
trends. Bloomingdale’s customer is as
comfortable wearing a Chanel suit as she is
in a Marc Jacobs jacket with blue jeans.
She expects and demands top quality.

AMERICA’S
“WAY TO
SHOP”

Macy’s has experienced something 

of a makeover. 

Already the nation’s best-known

department store, we have extended the
Macy’s name to co-brand Federated’s
regional department store divisions, 
established a new Macy’s Home Store
division, introduced a new marketing
approach and accelerated the rollout of 
“reinvent” elements to stores across 
the country.

The process began with extensive
research on customer attitudes and
shopping behaviors across the country. 
We explored where American consumers
are shopping… how and why they’re
shopping… and what they expect 
from stores.

As a result, we more precisely defined 
the Macy’s core customer. She’s a fashion-
conscious woman between the ages of 
25-54. She more often than not works
outside the home, and her household
income averages more than $75,000 a 
year. Most are married; about half have
children and her purchase decisions are
defined by her lifestyle.

Macy’s core customer loves to shop. 
In fact, she shops an average of 78 times 
a year for the categories of merchandise 
sold at Macy’s, spending about $5,000 a
year on herself, her family and for gifts.

Ever conscious about what’s “brand right”

for Macy’s, Federated’s business focus is
consistent with four strategic priorities –
differentiated assortments, simplified
pricing, improving the shopping experience
and marketing.

ASSORTMENTS

Macy’s merchandise assortments today
are better edited and more focused. We 
are eliminating duplication and clutter on
the selling floor, while also re-introducing
categories and items the customer is telling
us she wants. We’re more aggressively
pursuing new ideas, becoming more 
curious and moving faster. 

S I X

Exclusive private brands are important 
to differentiating Macy’s assortments and
delivering value to the customer. New
private brands such as Hotel Collection,
offering luxury bed and bath linens, and
Tasso Elba, a modern traditional men’s
sportswear line, supplement already highly
successful collections from I.N.C, Charter
Club, Alfani, Greendog, The Cellar and
Tools of the Trade. In 2004, I.N.C will
launch a men’s collection, and an exciting
new home accessories line called “Inhabit”
will debut, adding yet another category 
of exclusive merchandise under the 
Macy’s umbrella.

In 2003, private brands represented 
17 percent of total sales in Macy’s-branded
stores. Over time, total penetration is
expected to reach 20 percent. 

Macy’s also is attracting exclusive and

limited-distribution national apparel
brands, such as “H” by Tommy Hilfiger, 
and new collections from Jones New York
Signature, Lauren by Ralph Lauren,
Michael Kors and Calvin Klein.

Recognizing that merchandise for the

home is a significant strength and 
differentiator for Macy’s, Federated in 
early 2004 created a Macy’s Home Store
division. Based in New York, this
centralized organization is responsible for
overall strategy, merchandising and

FEDERATED  IS  A  RETAIL  INDUSTRY  LEADER  IN  THE  DEVELOPMENT  OF  EXCLUSIVE  PRIVATE
BRANDS  OF  MERCHANDISE.  AS  A  GROWING  PROPORTION  OF  TOTAL  SALES,  PRIVATE  BRANDS
DIFFERENTIATE MACY'S ASSORTMENTS AND DELIVER VALUE TO THE CUSTOMER.

coast to coast for greater efficiency and
impact – supported by a national 
e-commerce presence through macys.com.  
“Way to Shop” celebrates the experience

of shopping, reflecting the way customers
think of a trip to a Macy’s-branded store.
More advertising dollars are being allocated
to high-energy broadcast spots that reach
our core customers more consistently in
key markets.

marketing of home-related categories of
business – including textiles, tabletop,
housewares and furniture – in all stores
that carry the Macy’s nameplate. 

Our customer already looks to us as a
favored place to shop for her home needs.
Our national and international vendor
base, combined with our high-quality
private brands for the home, provides a
strong foundation on which to build this
part of our business with newness and
value, making it bigger and better than 
ever before.

SIMPLIFIED PRICING

Recognizing that while customers
continue to respond to value-oriented
events, many have become confused by 
the complex system of sales, clearances,
markdowns and promotions at department
stores and other retailers. Macy’s is
developing a better approach. 

every day, in our stores. These are items
that never go on sale so a customer doesn’t
need to wait to buy them.

IMPROVING THE 
SHOPPING EXPERIENCE

Federated is entering its third year of
rolling out key improvements as part of 
its drive to reinvent the department store.
This includes listening to the voice of the
customer, then taking action to make
shopping simpler, more convenient and
more interesting.

More than $170 million has been invested

in the past two years in reinventing 
more than 100 Macy’s-branded stores,
particularly as the Macy’s name has been
added to regional department store
nameplates. Included are new fitting
rooms, electronic price checkers,
wayfinding signage and shopping buggies.

Shoppers are beginning to find simplified

MARKETING

pricing that is more credible, clear and 
easy to understand. Over the past two
years, promotional coupons have been
reduced by a total of 20 percent. True to 
its value proposition, Macy’s is expanding
its strategic program of Everyday Value –
highly attractive prices for some of our
best-selling items that a customer will
always find at this same great value price,

Macy’s is employing a more compelling
approach to communicate with its targeted
customer and strengthen its unique brand
image. Macy’s new advertising theme –
“Way to Shop” – will communicate with
this customer in words and images she
recognizes and understands. And with 
425 stores nationwide now part of the
brand, Macy’s can advertise consistently

S E V E N

SHAREHOLDER
INFORMATION

TO REACH US:

WWW.FDS.COM/FINANCIAL:

• Sign up to have Federated’s
news releases sent to you 
via e-mail by subscribing to 
News Direct

• Get the latest stock price and

chart, or take advantage of the
historical price look-up feature

CALL: Federated Investor 

Relations Department, 
Monday-Friday, 8:30AM-5PM (ET): 
1-513-579-7028 
Federated News & Information
Request Hotline: 1-800-261-5385 

WRITE: Federated Department Stores, Inc.

Investor Relations Department
7 West Seventh Street 
Cincinnati, OH 45202

TRANSFER AGENT FOR FEDERATED SHARES: 

The Bank of New York
Shareholder Relations Department 
Church Street Station
P.O. Box 11258
New York, NY 10286-1258
1-800-524-4458 

ANNUAL MEETING: 

The next annual meeting of 
shareholders will be held at 
11AM (ET), on Friday, May 21, 2004
at Corporate Headquarters in
Cincinnati, OH.

SUCCESS IS A
STATE OF MIND

In fashion retailing, the difference 

between winning and losing with the
customer comes down to attitude – having
the can-do spirit that appeals to a shopper,
serves her needs, and keeps her coming
back time and again. At Federated, we’re
embracing change and building a culture 
of success that’s infectious.

The company’s future growth and

prosperity depends on attracting, 
retaining and developing the best people 
in retailing. We’re reaching out to create 
a community of talent that embraces the
unique capabilities of each individual,
recognizes and rewards high performance,
and develops skills at every level of 
the organization.

We’re connecting with customers 
by proactively soliciting their opinions,
carefully analyzing the feedback, then
taking appropriate action. Aside from our
in-store interactions, we received feedback

from nearly 200,000 consumers in 2003
through customer response letters and the
“Tell Us What You Think” feature on our
Internet sites. This dialogue has guided 
our strategic priorities in improving 
assortments, pricing, store environments
and marketing.

In the last year, Federated has become a

more creative and innovative company,
one that is known for always testing new
merchandise, techniques and concepts, for
rolling out the successes and learning from
the mistakes. Our internal organization is
coming closer together so we can learn
from each other, leverage our collective
experience and build strength on strength.

Most of all, we’re capturing and

catapulting the power of our nameplate
brands – Macy’s and Bloomingdale’s – and
our private brands of merchandise. We are
thinking nationally and acting locally,
always with the customer foremost in 
our minds. 

It all comes together to create a culture
of success and a mindset of achievement.
And that’s what’s in the name “Federated”
– by any measure, a company to watch.

E I G H T

BOARD OF DIRECTORS

Meyer Feldberg
DEAN 
COLUMBIA BUSINESS SCHOOL,
COLUMBIA UNIVERSITY

Earl G. Graves, Sr.
CHAIRMAN & 
CHIEF EXECUTIVE OFFICER
EARL G. GRAVES, LTD.

Sara Levinson
PRESIDENT
WOMEN’S GROUP
RODALE, INC.

NON-EXECUTIVE CHAIRMAN
CLUBMOM

Terry J. Lundgren
CHAIRMAN, PRESIDENT & 
CHIEF EXECUTIVE OFFICER
FEDERATED DEPARTMENT 
STORES, INC.

Joseph Neubauer
EXECUTIVE CHAIRMAN 
OF THE BOARD 
ARAMARK CORPORATION

Joseph A. Pichler
CHAIRMAN OF THE BOARD
THE KROGER CO.

CORPORATE MANAGEMENT

Ronald W. Tysoe
VICE CHAIR 
FEDERATED DEPARTMENT 
STORES, INC.

Marna C. Whittington
CHIEF OPERATING OFFICER
ALLIANZ DRESDNER
ASSET MANAGEMENT;

PRESIDENT
NICHOLAS APPLEGATE 
CAPITAL MANAGEMENT

Karl M. von der Heyden
FORMER VICE CHAIRMAN 
PEPSICO, INC.

Craig E. Weatherup
FORMER CHAIRMAN & 
CHIEF EXECUTIVE OFFICER
THE PEPSI BOTTLING GROUP, INC.

EXECUTIVE OFFICERS

SENIOR VICE PRESIDENTS

VICE PRESIDENTS

Terry J. Lundgren
CHAIRMAN, PRESIDENT & 
CHIEF EXECUTIVE OFFICER

Dennis J. Broderick
GENERAL COUNSEL &
SECRETARY

Thomas G. Cody
VICE CHAIR

David W. Clark
HUMAN RESOURCES

Joel A. Belsky
CONTROLLER

Cynthia Ray Walker
AREA RESEARCH 

William L. Hawthorne, II
DIVERSITY & 
DEPUTY GENERAL COUNSEL

Michael Zorn
EMPLOYEE RELATIONS 

Thomas L. Cole
VICE CHAIR

Janet E. Grove
VICE CHAIR

Susan D. Kronick
VICE CHAIR

Ronald W. Tysoe
VICE CHAIR 

Karen M. Hoguet
CHIEF FINANCIAL OFFICER

Bradley R. Mays
TAX

Rudolph V. Javosky
DESIGN & CONSTRUCTION

Gary J. Nay
REAL ESTATE

Carol A. Sanger
CORPORATE COMMUNICATIONS 
& EXTERNAL AFFAIRS

DIVISION PRINCIPALS

BLOOMINGDALE’S 

Michael Gould
CHAIRMAN 

BON-MACY’S 

Daniel H. Edelman
CHAIRMAN

BURDINES-MACY’S 
Timothy M. Adams
CHAIRMAN

N.K.”Trip” Tripathy
PRESIDENT

J. David Scheiner
VICE CHAIRMAN & 
DIRECTOR OF STORES

MACY’S EAST 

Ron Klein
CHAIRMAN

James E. Gray
PRESIDENT

MACY’S WEST 

Robert L. Mettler
CHAIRMAN

Michael J. Osborn
PRESIDENT

Rudolph J. Borneo
VICE CHAIRMAN & 
DIRECTOR OF STORES

RICH’S/LAZARUS/
GOLDSMITH’S–MACY’S

Michael G. Krauter
PRESIDENT & 
CHIEF MERCHANDISING OFFICER

David L. Nichols
PRESIDENT & 
CHIEF OPERATING OFFICER

MACY’S HOME STORE

Eric Salus
PRESIDENT

FEDERATED 
MERCHANDISING GROUP

FEDERATED 
SYSTEMS GROUP 

Thomas L. Cole
CHAIRMAN & 
CHIEF EXECUTIVE OFFICER

Larry A. Lewark 
PRESIDENT

FINANCIAL, 
ADMINISTRATIVE & 
CREDIT SERVICES 

Thomas L. Cole
CHAIRMAN & 
CHIEF EXECUTIVE OFFICER

Amy Hanson
PRESIDENT

Janet E. Grove
CHAIRMAN

Leonard Marcus
PRESIDENT

FEDERATED 
CORPORATE MARKETING

Peter Sachse
PRESIDENT &
CHIEF MARKETING OFFICER

FEDERATED LOGISTICS

Thomas L. Cole
CHAIRMAN & 
CHIEF EXECUTIVE OFFICER

Peter Longo 
PRESIDENT

7   W E S T   S E V E N T H   S T R E E T
C I N C I N N A T I ,   O H I O   4 5 2 0 2
W W W . F D S . C O M