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Merlin, Inc.

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FY2007 Annual Report · Merlin, Inc.
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2007 Annual Report

10 Years Of Superior Service

 MARLIN’S MISSION
         MARLIN  BuSINeSS  SeRvIceS cORp.  IS A 
     cOMpANY Of dedIcAted eMpLOYeeS 
 cOMMItted tO the deLIveRY Of quALItY
    cRedIt pROductS tO SMALL BuSINeSSeS
        wIth exceptIONAL cuStOMeR SeRvIce
                          ANd cONveNIeNce...
                  ONe cuStOMeR At A tIMe.

Marlin  Business  Services  Corp.  invests  in  growth  by  building  deeper 
relationships  with  our  23,000  equipment  dealers  and  187,000  small 
business customers.  We serve our customers by providing equipment 
financing and working capital loans, which enable business expansion  
and  the  ability  to  invest  in  updated  equipment  or  technology  to  help 
keep their businesses running efficiently.

Marlin  Business  Services  Corp.,  with  total 
assets of $960 million at year-end 2007, is a 
solution  oriented  financing  company  who  has 
served more than 23,000 equipment dealers and 
187,000  small  business  customers  nationwide. 
Marlin  Business  Services  Corp.  is  the  parent 
company of Marlin Leasing Corporation, which 
offers  small-ticket  (up  to  $250,000)  lease 
financing  options  to  small  businesses.    Marlin 
Leasing  focuses  on  the  small  business  segment 
with  personalized  service,  easy  documentation 
and  fast  application  processing.  In  addition  to  our 
headquarters in Mount Laurel, NJ, we maintain five 
regional  offices  located  throughout  the  US,  and  a 
lease  processing  center  in  Philadelphia,  PA.  Our 
leasing  strategy  also  includes    dedicated  sales 
teams  for  the  Office  Equipment  and  Healthcare 
customer segments.

Marlin  Business  Services  Corp.  also  provides 
working capital loans to small businesses through 
Marlin Business Lending. This product is comple-
mentary to our lease financing product. Business 
lending enables us to partner with our customers 
with a different product, but with the same level 
of personalized customer service and expedient 
transaction processing.   

In addition, the Marlin Business Bank is operational 
and will provide immediate benefits to our corporate 
funding  strategy.  The  benefits  include  funding 
diversification  and  reduced  cost  of  funds  for  our 
operations.      

Marlin  Business  Services  Corp.  is  headquartered  in  Mount 
Laurel,  NJ  and  employs  more  than  357  people.  Visit  Marlin 
Business Services Corp. online at  www.marlincorp.com. 

                                              
   
                                    
     
BuSINeSS pARtNeR 
fOR the 
SMALL BuSINeSS OwNeR

Since  our  inception,  Marlin  Business  Services  Corp.  has  quickly  and  steadily 
emerged as a leader in equipment financing, satisfying the financial needs of 
small business owners.

We understand small businesses sometimes get overlooked and underserved 
by traditional lenders.  That’s why we make it our business to focus on simple 
processes and fast turnaround times for the small business owner.

Marlin  has  never  lost  sight  of  what  has  made  us  successful  –  the  small 
business owner.  That’s why we’re constantly finding better ways to train our 
employees,  streamline  processes,  and  enhance  services  so  as  to  ensure 
that the financial needs of our customers are met quickly and efficiently. 

2007 OVErVIEW

Dear Fellow Shareholders: 

2007  was  a  challenging  year  for  the  financial  services  industry  starting  with  the 

sub-prime meltdown and a major, unprecedented dislocation in the capital markets. 

The  economy,  after  five  years  of  solid  growth,  began  to  slow  down.  Under  the 

weight  of  so  much  uncertainty,  businesses  began  to  pull  back  on  their  capital 

investment spending plans. This hostile environment took a toll on our business; 

new asset growth slowed and a greater number of customers defaulted on their 

payments.  

While performance in 2007 did not meet our overall expectations, we did take 

action to navigate through these uncertain times. For one, to protect asset quality, we 

became much more selective in our underwriting standards. Secondly, we success-

fully implemented our funding plans and received final approval for our Industrial Bank.  

During  this  past  year  we  also  strengthened  our  senior  management  team  with 

several new hires. While there’s more work to be done, I’m confident we are taking 

the necessary steps to build a stronger, more competitive company that will deliver 

opportunities for our business and returns to shareholders in the years ahead.

To  recap  our  financial  results,  we  delivered  net  income  of  $18.3  million  and  diluted 

earnings per share of $1.49. Our capital base grew to $150.1 million; equal to $12.31 of 

book value per share. For the year, we delivered a 12.57% return on average capital.  

STrATEgy

Our business is all about serving the credit needs of small businesses. We do this 

in a number of  ways:  offering  lease  programs  to  equipment  dealers  and  lease 

brokers, and offering equipment leases and working capital loans to businesses. 

We  have  been  quite  successful  with  this  strategy,  having  grown  into  one  of  the 

largest small-ticket leasing companies operating in the U.S. 

Our  success  is  wrapped  in  the  conviction  that  sustainable  competitive  strength 

comes from several key areas:

Delivering exceptional service to our customers – Convenience and delivering 

a personalized level of service is what we are all about. This basic principle attracts 

new customers and retains existing relationships.     

Maintaining a disciplined operating culture – The foundation of our business 
is built on a strong credit and risk management culture that delivers consistent, 

predictable performance and allows us to navigate during times of uncertainty.

Offering customers value at reasonable prices – Our service proposition allows 

us to offer customers competitive pricing while producing attractive risk-adjusted 

margins for our business.

 
PEOPLE

Our business is a people business. For that reason, we seek to attract talented, 

energetic people who want to be a part of a success minded company. Our 

managers are expected to lead by example and make a difference in what they 

do.  For  the  people  we  hire,  we  seek  to  create  an  environment  where  they  can 

advance  in  their  careers.  Training,  development  and  giving  our  employees  the 

tools to be successful are of paramount importance. We strive to be an employer 

of choice.

LOOkINg AHEAD

Looking out over the years to the come, we see tremendous opportunity to 

grow our business and better serve the borrowing needs of small businesses. 

The U.S. economy is resilient and while conditions are less than favorable at the 

moment, we belive business conditions will eventually improve, leading to a 

stronger, much healthier economy with increased demand for financing. For credit 

lenders, it is likely to lead to a new era in which well-managed, well-capitalized 

lenders will gain market share on terms that reward risk taking on the money 

they lend. We’re poised to take advantage of these opportunities that lie right 

around the corner.

In closing, I wish to extend a heartfelt thank you to all our employees for their 

effort and dedication this past year. To our customers, thank you for your loyal 

support and we will continue to work hard to earn your business in the year 

ahead. And finally to our shareholders, our mission is to maintain your trust in 

creating long term value for you.

Daniel P. Dyer

Chairman and Chief Executive Officer

Total Originations (Leases and Loans)

$388.7

$388.4

$272.3

$318.5

$242.3

$400

$350

$300

$250

$200

$150

$100

$50

$0

george D. Pelose
Chief Operating Officer

“Strength in Service”

Marlin’s strength lies in our dedication to serving the small business marketplace 

as  a  full  service  finance  company.    Our  team  of  dedicated  professionals  has  the 

knowledge and expertise to effectively originate thousands of financial transactions 

each  month.    Since  we  handle  all  aspects  of  each  transaction  internally,  our 

commitment to provide “best-in-class” service to our vendor and broker partners, 

as well as our end-user customers, never waivers.  Small businesses will always 

need financing to acquire equipment or otherwise fund their growth.  Our experience 

and financial strength enables us to make sound business decisions to help satisfy 

the needs of our customers, regardless of the economic environment.  In 2008 and 

beyond, Marlin will continue its commitment to being a premier finance company 

for  small  businesses,  while  providing  the  excellent  customer  service  that  our 

vendors, brokers and end-user customers have come to expect.   

Total Available Funding Sources

Term Note
Securitization
$773.1mm
Outstanding

Marlin Business 
Bank  $68mm

revolving Bank
Facility  $40mm

CP Conduits
$175mm

Lynne Wilson
Chief Financial Officer

“Strong Balance Sheet; Diversified Funding Strategy” 

In these challenging times, Marlin is financially sound and stable. Our balance sheet 

is very strong, we are conservatively leveraged, and Marlin’s liquidity position is solid 

with committed funding through 2008.  Additionally, we are pleased to announce we 

have  opened  our  new  Industrial  Bank,  Marlin  Business  Bank. The  bank  provides 

further  funding  flexibility  and  diversity,  ensuring  that  we  will  continue  to  have  the 

resources to help our small business customers meet their financing needs.

BuILdINg deepeR 
cuStOMeR ReLAtIONShIpS

Marlin believes the best way to serve its customers is to know them, know their business, understand 

their goals and anticipate their needs. Our goal is to develop long-term relationships.

At  Marlin  Business  Services  Corp.,  we  view  every  transaction  as  an  opportunity  to  build  deeper 

relationships with our customers.  We do not pressure customers. Instead, we listen, we learn, and 

we try to better understand every customer.  This is what sets us apart from other business financing 

companies.

Our customers’ goals are our goals.  Our employees are knowledgeable, responsive and thorough.  

They  live  our  mission  statement  of  being  committed  to  providing  exceptional  one-on-one  personal 

service. We realize that while our customers consist of small businesses, they are, in fact, comprised 

of individuals, each with their own unique set of needs.

We  have  developed  new,  more  comprehensive  reporting  and  tracking  programs  which  enable  our 

employees to understand a customer’s full relationship with Marlin.  This enables more advantageous 

financing solutions for the customer.

We have launched new incentive plans that encourage and reward our sales and customer service 

representatives to make Marlin the choice of every customer.  We continually monitor and improve our 

service through feedback from “Voice of the Customer” surveys.

cuStOMeR SeRvIce IS MARLIN

“Satisfying needs one customer at a time.”

Marlin  Business  Services  Corp.  understands  the  challenges  facing  small  business  owners  today.  

Whether it’s billing, equipment issues, additional financing, or understanding buyout options, we handle 

their questions with speed and accuracy.  

Our staff of professionals is trained to handle customer concerns immediately, and within the first call.  This 

helps us maintain an unsurpassed level of service, and guarantees issues are always resolved quickly.  

Obtaining a lease or loan from Marlin is simple.  We assign a dedicated sales professional to work 
with our customers in every step of the process.  We call it our “Single-Point-of-Contact”    model. Our 
customers have told us  (through Voice of the Customer surveys)  that our fast, simple, Single-Point-
of-Contact   model is what sets us apart from competitors.

r

r

  M A R L IN   e q u I p M e N t   L e A S I N g

while the range of products and services we provide has expanded over the years, equipment 
leasing has consistently remained the proud cornerstone of Marlin Business Services corp.   through 
our industry experience, we have created a highly effective strategy that encompasses all channels in the 
small ticket equipment leasing marketplace.  this comprehensive approach has helped us secure and 
maintain our position as a leader in our field.

DEALErS

As  with  any  good  business  strategy,  we  begin  by  going  directly  to  the 

source  of  the  business  –  the  equipment  dealer.    We  work  on  cultivating 

partnerships with our dealers that are increasingly beneficial to their sales 

and profit margin.  We do this by acting as an extension of their sales force, 

readily  providing  tools  and  training  that  help  them  optimize  their  leasing 

activity.  

Because we recognize the dealer as not only a vital component of the leasing 

transaction,  but  also  as  our  initial  conduit  to  the  leasing  customer,  we 

emphasize superior service as a top priority with each of them.  In fact, in a 

recent survey, over 90% of dealers cited our personalized service and ease 

of transaction as what they like most about their relationship with Marlin. 

2007 EqUIPMENT TyPE

CUSTOMErS

Copiers
Security Systems
Commercial & Industrial
Water Coolers
Telephone/Message on Hold
Restaurant
Automotive
Computers
Medical
Cash Registers
Other

Copiers
Security Systems
Commercial & Industrial
Water Coolers
Telephone/Message on Hold
Restaurant
Automotive
Computers
Medical
Cash Registers
Other

Copiers
Security Systems
Commercial & Industrial
Water Coolers
Telephone/Message on Hold
Restaurant
Automotive
Computers
Medical
Cash Registers
Other

While  the  majority  of  our  customers  acquire  financing  through  equipment 

dealers,  we  place  high  importance  on  building  trusting  relationships  with 

each of our customers directly.  They are, themselves, small business own-

ers who are often in need of additional business financing, be it for additional 

equipment, equipment upgrades or working capital.  This direct line into our 

customer encourages them to come to us when these needs arise.

We offer the unique ability to finance a wide variety of equipment types, 

essentially creating a “one stop shop” for each of our customers.  By ac-

tively cultivating the lessor/lessee relationship through direct mail, email, 

and phone, we create an environment where Marlin, the dealers, and our 

customers work together to promote small business growth.

BROKERS

Our brokers play an integral role in our continued success in the equipment leasing market.  While 

our exceptional service and dependability offers them the support with which to expand their business, 

our proven track record provides the stability brokers want in a financing partner.

We view our brokers as not only our partners, but our customers as well.  To that end, we extend 

to them the same one-on-one, personalized attention that our dealers and end-user customers 

receive. By actively participating in the broker community, we keep up with their consistently evolving 

needs, therefore enabling us to remain the first choice of so many in the industry.

M A R L I N   B u S I N e S S   Le N d I N g

“Building relationships to help your business succeed.”

We view our working capital loan product as another way to meet the needs of our customers.  While  the 

majority of our business transactions center around equipment leasing, we recognize that our customers 

often have additional financing needs.  Whether it’s sudden expansion, or the need for new product 

development, our working capital loan can help get them to where they’re going. 

Our approach to working capital loans follows the same model as equipment leasing:
Dedicated team of sales professionals 

Single-Point-of-Contact   service 

r

Simple loan processing

Highlights of the working capital loan:
Loans from $10,000-$40,000 

Fixed interest rates

Terms include 36 and 48 months

Low monthly payments

Simple documentation

Fast funding  

Our business capital loan product is just another way we are anticipating the needs of the small business 

owner, and in turn, providing superior solutions with excellent service.

FinanCiaL HiGHLiGHTS 

Year   
($ in Thousands)

NET INCOME 

rEVENUES 

NET INVESTMENT IN LEASES AND LOANS 

TOTAL ASSETS   

TOTAL STOCkHOLDErS' EqUITy 

2003 

2004 

2005 

2006 

2007 

$2,847 

$59,826   

$419,160 

$487,709 

$73,871   

$13,459   

$75,551   

$489,678 

$554,693 

$90,350   

$16,248   

$90,211   

$572,581 

$670,989 

$112,609 

$18,634   

$103,456 

$693,911 

$795,452 

$134,289 

$18,286

$118,911

$765,938 

$959,654

$150,145

TOTAL OrIgINATIONS (LEASES AND LOANS) 

$242,278 

$272,271 

$318,413 

$388,661 

$388,376

TOTAL NUMBEr OF NEW LEASES AND  

LOANS OrIgINATED 

TOTAL NUMBEr OF LEASES AND LOANS   

NET INTErEST AND FEE MArgIN 

EFFICIENCy rATIO 

NET CHArgE-OFFS(1) 

30,258 

81,503 

10.53%   

43.15%   

1.90% 

31,818 

95,096 

12.19%   

41.63%   

1.99% 

32,754 

103,278   

12.35%   

43.36%   

1.74% 

34,214 

109,511   

11.68%   

44.77%   

1.56% 

33,141

115,883   

10.65% 

41.83% 

2.00% 

      (1) As a percentage of average net investment in direct financing leases and loans. 
      (2) Net Income in 2003 includes $5.7 million of non-recurring expense relating to the change in fair value of warrants no longer outstanding 

Total Stockholders' Equity

$150.1

$134.3

$112.6

$90.4

$73.9

Total Assets

$795.5

$671.0

$959.7

$554.7

$487.7

$160
$140
$120
$100
$80
$60

$40

$20
$0

$1000

$800

$600

$400

$200

$0

Net Income

$18.6

$18.3

$16.2

$13.5

$2.8

Revenues

$103.5

$90.2

$118.9

$75.6

$59.8

$20

$15

$10

$5

$0

$120

$100

$80

$60

$40

$20

$0

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
cORpORAte OffIceRS
DaniEl P. DyER
chAIRMAN Of the BOARd
chIef executIve OffIceR

GEORGE D. PElOSE
executIve vIce pReSIdeNt, chIef OpeRAtINg OffIceR, 
geNeRAL cOuNSeL & SecRetARY

lynnE C. WilSOn
SeNIOR vIce pReSIdeNt 
chIef fINANcIAL OffIceR & tReASuReR

EDWaRD J. SiCilianO
SeNIOR vIce pReSIdeNt
chIef SALeS OffIceR

PhiliP a. BRunO
SeNIOR vIce pReSIdeNt
chIef MARketINg OffIceR

VinCEnt DROBniaK
SeNIOR vIce pReSIdeNt-cRedIt uNdeRwRItINg & 
OpeRAtIONS & chIef cRedIt OffIceR

MiChaEl h. McGinlEy
SeNIOR vIce pReSIdeNt
AccOuNt SeRvIcINg

JOSEPh F. DyER
vIce pReSIdeNt
tReASuRY & ASSIStANt SecRetARY

KathRyn liStERMan
vIce pReSIdeNt
AccOuNtINg & cONtROLLeR

JOhn C. FaRREll
vIce pReSIdeNt
RetAIL cRedIt

DaViD E. laFFERty 
vIce pReSIdeNt
INdIRect cRedIt

MaRK E. SCaRDiGli
vIce pReSIdeNt
heALthcARe

ROBERt a. halEy
vIce pReSIdeNt
SALeS

RalPh P. ManGO
vIce pReSIdeNt
BROkeR SeRvIceS

JaMES J. ShERlOCK
vIce pReSIdeNt
INfORMAtION techNOLOgIeS

BOARd Of dIRectORS

DaniEl P. DyER

JOhn J. CalaMaRi

laWREnCE J. DEanGElO

KEVin J. MCGinty

EDWaRD GRzEDzinSKi

MatthEW J. SulliVan

JaMES W.  WERt

Executive Offices & Northeastern Division
 300 Fellowship Road
Mount Laurel, NJ 08054
P (888) 479-9111 F (888) 479-1100 

Southeastern Division
6470 East Johns Crossing, Suite 430 
Johns Creek, GA 30097
P (888) 479-9111 F (800) 535-8576

Mountain Division
6021 S. Syracuse Way, Suite 200
Greenwood Village, CO 80111
P (877) 479-9111  F (877) 479-1100

Midwestern Division
203 North La Salle Street, Suite 2310
Chicago, IL 60601
P (866) 462-7546  F (866) 627-5462

Western Division & Marlin Business Bank
2795 E. Cottonwood Pkwy.,  Suite 125
        Salt Lake City, UT 84121
P (888) 479-9111 F (877) 870-6756

Lease Processing Center
520 Walnut Street, Suite 1150
Philadephia PA, 19106
P (888) 479-9111 F (800) 303-9545