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FY2017 Annual Report · Marston's
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MAKING MARSTON’S 
THE PLACE TO BE 

Marston’s PLC 
Annual Report and Accounts 2017 

  
  
A Snapshot of 2017 

• Revenue and earnings

growth; proft growth in all
trading segments.

• Proft before tax on a statutory

basis £100.3 million.

•

Improving quality of pub estate.

• Market leading beer business

continues to demonstrate growth.

• Full year dividend up 3% to

7.5 pence per share.
Dividend cover maintained at
1.9 times.

• Well positioned for growth

in 2018.

MORE ONLINE 

This year we have incorporated material information on our 
community involvement and our people into our main narrative 
report. More case studies about Marston’s ‘The Place to Be’ and 
additional Corporate Responsibility information can be found on our website. 

www.marstons.co.uk/investors/strategy 

www.marstons.co.uk/responsibility 

For a full year end press release, preliminary results presentation, 
and webcast, visit: 

www.marstons.co.uk/investors 

STRATEGIC REPORT APPROVAL 

The Strategic Report, outlined from the inside front cover to page 38 
incorporates: A Snapshot of 2017, At a Glance, Our Business Model, Resources 
and Relationships underpinning our Business Model, Our Marketplace, 
Chairman’s Statement, Chief Executive’s Statement, Our Strategy, Our Key 
Performance Indicators, Our Risks and Risk Management, Our Principal 
Risks and Uncertainties, Group Operating and Financial Review and 
Corporate Responsibility. 

By order of the Board 

Ralph Findlay 
Chief Executive Offcer 

30 November 2017 

| Marston’s PLC Annual Report and Accounts 2017 

UNDERLYING* REVENUE (£m) 
£992.2m 
up 10% 

782.9 

787.6 

845.5 

905.8 

992.2

2013 

2014 

2015 

2016 

2017 

UNDERLYING* OPERATING PROFIT (£m) 
£174.5m 
up 1% 

168.2 

156.1 

165.4 

172.7 

174.5

2013 

2014 

2015 

2016 

2017 

UNDERLYING* PROFIT BEFORE TAX (£m)˜ 

£100.1m 
up 3% 

86.9 

82.9 

90.9 

97.3 

100.1

2013 

2014 

2015 

2016 

2017 

UNDERLYING* EARNINGS PER SHARE (p) 
14.2p 
up 2% 

12.1 

11.7 

12.8 

13.9 

14.2

2013 

2014 

2015 

2016 

2017 

TOTAL DIVIDEND PER SHARE (p) 
7.5p 
up 3% 

6.4 

6.7 

7.0 

7.3 

7.5

2013 

2014 

2015 

2016 

2017 

*  The underlying results refect the performance of the Group before exceptional 
and other adjusting items. The Directors consider that these fgures provide a 
useful indication of the underlying performance of the Group. 

On a statutory basis proft before tax was £100.3 million (2016: £80.8 million) and 
earnings per share were 14.2 pence (2016: 12.7 pence). A reconciliation between 
the underlying results and the statutory numbers can be found in the Group 
Income Statement on page 75. 

Δ  In the prior period the net interest on the net defned beneft asset/liability was 
presented within underlying items. This has now been represented within non-
underlying items to better refect the nature of this item and to be consistent with 
the current period presentation. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
  
 
 
 
 
 
Our Ambition is to make Marston’s 
The Place to Be... 

OUR 
PEOPLE 
We want to recruit, 
retain and develop 
the best people in the 
industry. 

OUR 
CUSTOMERS 
We want our customers 
to visit us and then 
come back time and 
time again. 

OUR 
SHAREHOLDERS 
We want to attract long-
term investors who 
believe in and support 
our strategy. 

More on page 18 

More on page 16 

More on pages 13 – 19 

We’ve been running pubs and brewing beer 
in one form or another for over 180 years. It’s a 
heritage that we’re hugely proud of, but a lot has 
changed in this time. As markets and customer 
needs continue to evolve and change, we’re 
adapting with them so that our products, services 
and teams continue to be the best they can 
possibly be. 
Our business has grown over time and we now 
own a wide range of industry-leading assets 
– from pubs to brands – which are the result 
of investment decisions that support our clear 
and consistent strategy. 
We have more than 14,500 employees at over 
1,600 pubs, inns, breweries, depots and offices 
across the UK with a culture that is focused on 
delivering a great customer experience.We do 
this at the same time as working towards our 
stated financial objectives. 
In 2017, we have continued to embed our 
ambition, purpose and ways of working to 
inspire, engage and enable our people to ensure 
we are all aspiring to the same standards and 
making Marston’s The Place to Be. 

CONTENTS 

STRATEGIC REPORT 

A Snapshot of 2017 
Our Ambition 
At a Glance 
Our Business Model 
Resources and Relationships 
underpinning our Business Model 
Our Marketplace 
Chairman’s Statement 
Chief Executive’s Statement 
Our Strategy 
Our Key Performance Indicators 
Our Risks and Risk Management 
Our Principal Risks and Uncertainties 
Group Operating and Financial Review 
Corporate Responsibility 

GOVERNANCE 

Chairman’s Introduction 
Corporate Governance Report 
Board of Directors 
Nomination Committee Report 
Audit Committee Report 
Directors’ Remuneration Report 

Annual Statement by Chairman 
Remuneration Summary 2017 
Annual Report on Remuneration 

Directors’ Report 
Statement of Directors’ Responsibilities 

FINANCIAL STATEMENTS 

IFC 
1 
2 
4 
6 

8 
10 
11 
13 
20 
22 
25 
28 
35 

40 
41 
42 
48 
50 
53 
53 
55 
56 
63 
66 

68 
69 

75 
75 

Five Year Record 
Independent Auditors’ Report 
to the Members of Marston’s PLC 
Group Income Statement 
Group Statement of 
Comprehensive Income 
76 
Group Cash Flow Statement 
77 
Group Balance Sheet 
78 
Group Statement of Changes in Equity 
79 
Notes 
109 
Company Balance Sheet 
Company Statement of Changes in Equity  110 
111 
Notes 

ADDITIONAL INFORMATION 

Information for Shareholders 
Glossary 
Pub-restaurants and lodges completed 
during the period 

121 
123 
124 

Marston’s PLC Annual Report and Accounts 2017 | 1 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At a Glance 

The Place to Be... across the nation 

We have five operating segments, as set out below, which reflect different 
customer profiles, flexible operating models, products and services. More detailed 
information about each reporting segment can be found in our Group Operating 
and Financial Review on pages 28 to 34. 

Underlying Revenue 
by Segment 

2017 

£992.2m 

Destination and Premium 

Taverns 

Leased 

Brewing 

% 

44 

25 

6 

25 

Underlying operating proft 
by segment 

2017 

£174.5m 

Destination and Premium 

Taverns 

Leased 

Brewing 

% 

51 

32 

15 

15 

Group Services has a 13% (£24m) impact on 
underlying operating profts by segment. 

Underlying 
revenue 

Movement 

2016* 

Underlying 
operating 
proft 

Movement 

2016* 

Underlying 
revenue 

Movement 

2016* 

Underlying 
operating 
proft 

Movement 

2016* 

Underlying 
revenue 

Movement 

2016* 

Underlying 
operating 
proft 

Movement 

2016* 

Underlying 
revenue 

Movement 

2016 

Underlying 
operating 
proft 

Movement 

2016 

£438.0m 

+4.5% 
£419.0m 
£88.9m 

+2.3% 
£86.9m 

£246.7m 

+3.4% 
£238.5m 
£57.0m 

+0.7% 
£56.6m 

£54.6m 

(0.7)% 
£55.0m 
£27.1m 

+0.7% 
£26.9m 

£252.9m 

+30.8% 
£193.3m 
£25.5m 

+9.9% 
£23.2m 

DESTINATION AND PREMIUM 

• Family dining and great value in 

• Attractive, often iconic, town 

a relaxed pub environment 

centre and suburban locations 

• Main Destination formats include: 
Marston’s ‘Two for One’, ‘Milestone 
Rotisserie’, ‘Milestone Carvery’, 
and ‘Generous George’ 

• Pitcher & Piano and Revere pubs 
offer premium food and drink 

• 1,269 rooms across 62 pubs with 
eight new lodges added during 
the year 

397 

1,269 

TAVERNS 

• Community pubs with a more 

• Strong community engagement, 

traditional pub ambience 

• Includes franchised pubs, 

managed pubs and tenancies 

often with entertainment, 
sports teams and games 

806 

LEASED 

• Distinctive pubs with a high degree 

• Our partnership approach attracts 

of independence 

• Longer term agreements that 
attract skilled entrepreneurs 
who develop their own businesses 

the right lessee and provides 
business support 

365 

• Local approach to beer 
brand management 

• Publican National Cask Ale 

Supplier of the Year 

• Brand collaboration and 

contract services 

6 

BREWING 

• A blend of traditional heritage, 
innovative development and 
contemporary breweries 

• A wide portfolio of beers with 
appeal for all types of drinker 
and to suit any occasion 

• National distribution network 

delivering to customers across 
the UK 

GROUP SERVICES 

• Our Group Services team provides 

a range of functional services 
that support and connect the 
wider businesses, including IT, 
HR, Finance, Retail Systems, 
Company Secretariat, Legal Risk 
and Compliance. 

2 | Marston’s PLC Annual Report and Accounts 2017 

*  The segmental revenue and operating proft for 2016 have been restated to refect the movement of pubs between segments. 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
National coverage with a growing high quality estate 

We operate across the UK and are focused on expanding a high quality estate, 
which we continue to strengthen through organic development of pub-restaurants 
and franchise-style pubs, including planned new-builds, investment in lodges 
and Premium bars that widen our appeal. Our six breweries and 13 depots supply 
and distribute a wide portfolio of beers to our estate, supermarkets and other 
pub and leisure businesses across the nation. 

MARSTON’S ESTATE 2017 

SCOTLAND 

KEY 

Destination and Premium 

18 

173 

Rooms 

Taverns 

Leased 

Brewing 

NORTH OF 
ENGLAND 

98 

253 

101 

1 

219 

MIDLANDS 

133 

398 

184 

2 

359 

28 

77 

29 

159 

WALES 

120 

78 

51 

3 

359 

SOUTH OF 
ENGLAND 

Marston’s PLC Annual Report and Accounts 2017 | 3 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
Our Business Model 

Our core business is running great pubs and brewing great beer which delivers 
robust and sustainable returns.We operate in a fast-moving and fiercely competitive 
market so we need to stand out from the crowd. 

Overview 
We offer our customers a great experience, 
whether that’s in one of our pubs, our rooms 
or enjoying one of our beers. We have a 
broad range of formats and menus across 
our pub estate that cater for all occasions. 
The different operating models provide 
fexibility in maximising the return from each 
pub. Adjacent lodges broaden our offering 
and increase the potential for greater 
returns in our pubs. In addition to brewing 
our own portfolio of beers, our beer business 
also brews on behalf of other businesses 
and offers a variety of other products and 
services from the exclusive supply of top 
world beers to an industry-leading national 
supply and distribution service. All of this is 
underpinned by our investment in our people 
and our approach to the way that we work. 

Our people strategy focuses on connecting 
employees to the Group strategy, raising 
performance through clear objective setting 
and review, and creating a competitive 
advantage through: 

•  recruiting and developing the best teams; 

•  encouraging and exploring ways 
to innovate and improve our 
customer’s experience; 

•  creating a fun and welcoming place 

for our customers, employees and our 
business partners. 

We maintain a strong fnancial discipline 
across the business to ensure that our 
growth is sustainable and maximises 
long-term returns from our assets. All of 
our activities are supported by a central 
team focused on delivering growth 
through the strategic, fnancial and 
governance framework. 

4 | Marston’s PLC Annual Report and Accounts 2017 

HOW WE GENERATE REVENUE 

Destination 
and Premium 
Our biggest contributor of proft 
comes from the sites under our direct 
management: from the sale of food and 
drink, accommodation and gaming machine 
income. Food accounts for 59% of sales in 
our Destination pubs and 31% of sales in 
Premium Pubs and Bars. 

Taverns 
These are typically drinks-led pubs, with 
food accounting for 16% of sales. For those 
managed externally, they generate rental 
income from the licensed property. 

Leased 
These pubs are managed independently 
and so our earnings come from the rent 
of the property, drink sales and gaming 
machine income. 

Brewing 
We generate most of our earnings in the 
beer business from the sale of own beer and 
exclusive licensed brands within our own 
pubs and to other customers. We also export 
our beers directly, and via third parties, to 
over 65 countries. Premium beer accounts 
for 72% of the beer we brew and 86% of our 
beers are sold externally of which over 50% 
is to major supermarkets. Building on our 
heritage and expertise, we have evolved our 
business and expanded into new markets: 
our successful contract services business 
brews and bottles ales on behalf of other 
businesses and our national distribution 
network delivers to over 9,500 customers 
across the UK. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HOW WE ADD VALUE 

FOOD 

WE BREW 
GREAT BEER 

DRINK 

WE RUN GREAT PUBS 

ROOMS

8

6

%

7

2

%

PREMIU M A L

E  

o
f

b

e

er

brewed is sold e x t e r

a lly 

n

BEER 

FOOD/DRINK 

PUBS 

ROOMS 

•  Own-brewed beers reflect 

and strengthen our regional 
provenance, increase brand 
awareness and footfall into 
our pubs and bars 

•  Ability to offer a complete 

customer package 
for brewing, bottling 
and distributing 

•  A wider range of licensed 

brands strengthens our craft 
ale and lager credentials 

•  Proven acquisition capability 

provides platform for 
further opportunities 

•  Development of branding and 
format clarity has enabled 
fast and coherent food and 
drink innovation 

•  ‘Create your own’ sharing 

platters broadens the appeal 
to customers 

•  Different models provide 

flexibility in selecting the best 
way to operate each pub 

•  Increasing our lodge 
offer adjacent to well-
positioned pubs 

•  Market-leading pub-

restaurant designs and 
offers tempt increased spend 
per head 

•  Room guests provide an 
increased contribution 
from drinking and eating 
in our pubs 

•  Higher-margin premium and 
craft drinks development 

•  Flexibility of formats to suit 

•  Well-appointed rooms at 

customer demand 

budget prices 

•  Economies of scale from 
Group buying power 

•  Identifying opportunities for 

•  Premium rooms command 

expansion into new locations 

higher room rates 

HOW WE MEASURE VALUE 

MARKET SHARE OF 
PREMIUM ALE 

NUMBER OF MAIN 
MEALS SERVED 

NEW-BUILD PUB-RESTAURANTS AND 
LODGES COMPLETED 

LIKE-FOR-LIKE SALES VERSUS MARKET (DESTINATION AND PREMIUM) 

AVERAGE PROFIT PER PUB 

EMPLOYEE ENGAGEMENT AND ENABLEMENT 

CROCCE / FREE CASH FLOW (FCF) / UNDERLYING EARNINGS PER SHARE (EPS) 

For further information see page 20 

Marston’s PLC Annual Report and Accounts 2017 | 5 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
   
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Resources and Relationships underpinning our Business Model 

Our competitive advantage comes from the behaviours and skills of our people 
and the quality of the assets we invest in our business. 

Resources 

Resource 

QUALITY ESTATE 

How this supports 
value creation 

Activity during 
the year 

Risks 

• New-build programme 

• Higher quality of earnings 

• 19 pubs/bars and 8 lodges built 

• Business continuity 

• Lodge developments 

• Improved proft per pub 

• Development of Marston’s 

• IT 

• Managed and franchised 

• Enhanced customer experience 

• Investment in in-pub technology 

Inns website 

• 33 conversions to franchise 

• Piloting a new EPOS system 

• Regulatory 

ENGAGED COLLEAGUES 

Number of employees: 

• Pub business: 13,081 

• Beer business: 1,463 

• Support: 278 

People strategy: 

• Recruit the best 

• Invest in training 
and development 

• Engage and empower 

• Our Ways of Working 

• Development of performance 

• Our people 

• It’s the team that 
differentiates us 

and talent tools 

• Apprenticeship programme 

• Health, safety and 

food hygiene 

• Enhanced customer experience 

• Talent Academy online 

• Training 

• Employee survey 

• Focus on recognition 

VALUED AND RECOGNISED BRANDS 

• Six breweries 

• Recognised category leader with 

• Acquisition of Charles Wells 

• Business continuity 

• 13 own-brand families 

• Portfolio of local and 

national brands 

• Licensed brands 

• 13 distribution depots 

• Contract services operation 

major national customers 

Beer Business 

• Focus on growth part of the 

• Investment in people 

beer market 

and innovation 

• National trading footprint 

• Value adding partnerships in 

licensed brands and supply chain 

• Major new partnerships with 
Punch, Hawthorn Leisure 
and Brakspear 

• Investment in distribution, 

warehousing and systems to 
improve effciencies in meeting 
customer demand 

• Regulatory 

• Health and safety 

• IT 

INNOVATION AND INSIGHT 

• Drink 

• Food 

• Service 

• Supports value for money and 

• Increased premiumisation 

• Regulatory 

quality of experience 

of range 

• Retains and attracts customers 

• Increased healthy range 

• IT 

• Our people 

• Opportunities identifed by 
monitoring market trends 

• Menus pairing food and drink 

• Collaborations between pub 

and beer teams to maximise the 
customer experience 

FINANCIAL CAPITAL 

• Mix of debt and equity 

• Gearing policy 

• Flexibility to invest in assets to 
maximise long-term returns 

• See Group Operating and 

Financial Overview for details 

• Financial covenants and 

accounting controls 

• IT 

6 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
Relationships 

WHO BENEFITS FROM OUR BUSINESS MODEL 
Our business model depends on strong relationships with key stakeholders that 
also benefit from the way we do business. In our corporate responsibility section 
on page 35, we expand on our approach to, and relationship with our customers, 
our people, suppliers, the community and our environmental impact. 

CUSTOMERS 

OUR PEOPLE 

THE 
ENVIRONMENT 

INVESTORS 

•  We keep our customers 

•  United by a clear purpose 

•  Operating a sustainable 

•  Focus on increasing return 

at the heart of everything 
we do: 

–  Aiming to improve 

customer satisfaction 
at all times. 

–  Offering choice 

and menus to suit 
all occasions. 

–  Offering good value 

for money. 

–  Continual food and 
drink development. 

–  Aiming to provide 

market-leading support, 
advice and innovation for 
our partners. 

and set of values. 

•  Engaged and enabled 
employees create a 
happy workplace. 

•  As a responsible business 

we are committed to 
updating and training our 
people on a regular basis, 
offering both formal and 
self-development courses. 

•  A rewarding career with 
benefits clearly linked 
to performance. 

and responsible business. 

on capital investment. 

•  Reducing our impact 
through investment in 
energy-saving technology 
and recycling: 

–  Emissions CO2 tonnes 

per £100,000 of 
turnover 2017: 13.72 
(2016: 15.09). 

–  In 2017, 76% of pub 
waste was recycled 
(2016: 63%). 

•  Strategy of sustainable 

growth reflected through 
progressive dividend policy. 

•  Long-term debt financing 
structure underpinning 
freehold asset base. 

•  A strong governance 
framework facilitates 
disciplined decision 
making, targeted support 
and monitoring of 
Group performance. 

SUPPLIERS 

COMMUNITY 

GOVERNMENT 

•  Long-term relationships 
give security to invest 
and expand. 

•  Fair and transparent 
terms and conditions 
with maximum 60 days’ 
payment. 

•  Protecting our reputation 
– accredited member 
of FTSE4Good. 

•  Creating employment 
in local communities 
and contributing to local 
social initiatives: 

•  Collection and payment of 
a wide range of taxes. 

•  Engagement with 

government health 
initiatives and signed 
up to UK Government 
Public Health. 

•  Encouraging innovation 

–  ‘Pub is the Hub’ sponsor. 

and development. 

–  Responsible drinking 

promotions. 

–  Annual Give Back Week 
participated in by head 
office teams and pubs to 
raise charitable funds. 

Marston’s PLC Annual Report and Accounts 2017 | 7 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Our Marketplace 

We operate in a competitive marketplace, which presents both immediate 
challenges and long-term opportunities. Our market and consumer insight helps 
to support our strategic and investment decisions. 

Eat 

Our pubs offer something for 
everyone, from healthy options, to 
traditional favourites and emerging 
culinary trends. 

Drink 

Our pubs offer a broad range of 
drinks to suit all customer occasions. 
Our beer business offers a varied 
portfolio of brands that appeal to all 
types of drinkers. 

Stay 

Marston’s Inns provide great value 
accommodation in convenient 
locations adjacent to our pubs. 

8 | Marston’s PLC Annual Report and Accounts 2017 

TRENDS 
• An increasing demand for great value, yet high 

quality food. 

• Eating out has become less formal with 
customers looking for more interactive 
and social dining experiences and 
increased snacking. 

• Broadening customer base with a growth 

in younger consumers who eat out 
most frequently. 

• Widespread discounting as a means of 

encouraging visits. 

CHALLENGES 
• Ensuring that children’s menus provide healthy 
and nutritious options as well as something fun 
and exciting to eat. 

• Providing exciting choices for healthy options 

and restricted diets. 

• Appealing to a multi-generational customer 
base without resorting to discounting which 
affects proftability. 

• Customers expect more from a food and drink 
occasion. Experience is not just entertainment, 
but service style and communication. 

• Healthy eating versus eating-out indulgences 
and the ability to swap items and customise a 
dish to make it healthier. 

• Tailoring communications to customers based 
on their preferences, without holding too much 
personal data. 

• An increase in demand for customers’ differing 
dietary needs; from vegan to vegetarian dishes 
as well as ‘free from’. 

TRENDS 
• Pubs are no longer just about selling drinks 

CHALLENGES 
• Meeting customer demands for 

but about delivering authentic experiences and 
creating memories in a home from home. 

premiumisation and ‘drinking less but better’ 
and delivering a quality experience. 

• As consumer spending remains cautious, 

visits to the pub are decreasing and volume 
consumption of beer is declining. 

• Giving customers a compelling reason to visit a 
pub by providing something that they can’t get 
at home in a great fun environment. 

• Customers continue to drink less but seek 
a more premium experience and brand 
awareness is still important. 

• The rising obesity levels among adults and 

children and the increased levels of diabetes 
has driven a demand for lower sugar and 
soft drinks, particularly on occasions that 
involve food. 

• Ensuring our range of drinks remains 

relevant and appealing for different occasions 
and customer groups whilst managing the 
impact of regulations like the Soft Drinks 
Industry Levy. 

• Too much new product development could 
food the market and not meet the differing 
needs of consumers and customers. 

TRENDS 
• In 2017 75% of adults planned a staycation, up 
from 70% last year. Short breaks and UK city 
breaks are increasingly popular, consumers 
are looking for great value accommodation. 

• The choice, availability and quality of letting 

rooms is increasing in the UK. 

• Inbound tourism has increased because of 
the weakness of the pound, resulting in an 
increase in overseas visitors to the UK. 

• Undersupply in secondary market towns. 

CHALLENGES 
• Appealing to both business and leisure guests. 

• Increasing competition from peer to peer room 

rentals like Airbnb. 

• Attracting international visitors to 

regional towns. 

• Meeting customer expectations of a quality 

experience at an attractive price. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OPPORTUNITIES 
• To offer everyday value within our core menu 

pricing, not constant discounting. 

• Identifying the core customers and occasions 
for different pub types to appeal to the next 
generation of pub goers. 

• Informality in eating, less strict meal times 

with more snacking and grazing. 

• Improving our in-pub and out of pub 

communications to encourage premiumisation 
and deliver richer experiences. 

• Customers who receive communications 

that are tailored to them, are twice 
as likely to interact with that brand as 
generic communications. 

• By understanding our customers and why they 
visit different types of pubs we can deliver an 
appropriate range of dishes giving them the 
choice to eat more healthily when they want to. 

OPPORTUNITIES 
• Leveraging Marston’s expertise in brewing 
and retailing beers to ensure that we have 
the best offer in the market place and 
new products which are different to the 
competition, delivered by passionate and 
knowledgeable teams. 

• Using the wide drinks range available 

in our pubs to encourage new and more 
frequent consumption, choosing us over 
the competition. 

• Innovation and development of drinks offer to 

meet changing customer demands. 

• Ensuring that the soft drink and no-alcohol 
range within our pubs delivers an equal 
experience for customers. 

OUR RESPONSE 
• All menus feature low calorie meals, healthy 
switches, vegan and vegetarian dishes and 
provide further nutritional information online. 

• Our menus focus on delivering pub classics 
alongside more adventurous and specialist 
dishes, and emerging culinary trends. 

• Our children’s meals come with at least one 

of your fve a day. In Carvery we are trialling a 
menu that encourages children to build their 
meal starting with vegetables frst. 

• Our range of sharing platters supports the 

social drinks occasion in our community pubs. 

• All marketing campaigns consider what value 
can be included to reward our customers. 
Discounting is very occasional and is only 
reactive to market opportunities. 

OUR RESPONSE 
• We are working closely with partner suppliers 
to reduce sugar in the soft drinks we serve. 

• We are using our drinks ranges to provide 

genuine reasons to visit our pubs, from market 
leading quality ales, non-alcoholic beers, 
cocktail offerings, gin and beer festivals. 

• We make drink/food pairing suggestions 

throughout our rotisserie menu to emphasise 
our brewing heritage and expertise in drinks. 

• Our in-house beer quality team and our ‘best 
in glass’ training programme focuses our 
pub teams on selling great quality drinks to 
our customers. 

Eating-out sales growth 

2.8 

2.0 

1.7 

10.5 

8.7 

2.6 

2015 

2016 

2017

2015

2016

2017 

Market % 

Marston's % 

Premium packaged ales (own ale) 
(Composite barrels) 

213,597  225,901  236,539 

2015 

2016

2017 

OPPORTUNITIES 
• Creating an environment that suits our 
customers’ needs whether for business 
or leisure. 

OUR RESPONSE 
• Using technology to target our digital social 
promotional activity to specifc catchment 
areas and customer types per Marston’s Inn. 

• Investing in new hotels in towns and cities 

• Developing a brand new booking platform to 

Revenue per available room 
(RevPAR) 

£33.51 

£36.15 

£37.74 

throughout the UK to meet customer demand. 

• Improving the quality of facilities offered to 
provide a value-for-money experience. 

bring our functionality and user experience in 
line with hotel best practice. 

• Increasing our understanding of our guests, 
their experiences and preferences through a 
guest feedback programme. 

• Focusing our capital expenditure programme 
on the parts of the customer experience that 
matter most. 

2015 

2016

2017 

Marston’s PLC Annual Report and Accounts 2017 | 9 

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Chairman’s Statement 

“We have delivered record 

underlying turnover, 10% higher 
than last year. This strong 
growth reflects the success of 
our pub development plans, the 
acquisition of the Charles Wells 
beer business in June 2017, and 
increased distribution for our 
beer brands.” 

Roger Devlin 
Chairman 

RESULTS 

STRATEGY AND BREXIT 

OUR PEOPLE AND THE BOARD 

We have delivered record underlying turnover 
of £992.2 million, 10% higher than last year. 
This strong growth refects the success of 
our pub development plans, the acquisition 
of Charles Wells Beer Business (CWBB) in 
June 2017, and increased distribution for our 
beer brands. 

However, our fnancial performance 
was impacted by a variety of market 
pressures including higher costs, increased 
competition, and weakening consumer 
confdence. Many of the higher costs 
were outside our control – for example, 
the minimum living wage increase, the 
Apprenticeship Levy, higher business 
rates, and food and energy cost infation. 
We believe however that we have exercised 
good cost discipline, and the fact that 
Marston’s is a long-established pub 
and brewing business with an excellent 
reputation for service, quality and value, with 
strong freehold asset backing, enabled us 
to increase underlying proft before taxation 
by 3% to £100.1 million (£100.3 million on a 
statutory basis, up 24%), with a 2% increase 
in underlying earnings per share to 14.2 
pence (14.2 pence on a statutory basis, 
up 12%). 

DIVIDEND 

I am pleased to recommend a fnal dividend 
of 4.8 pence per share, an increase of 
2.1%, which brings the full year dividend 
to 7.5 pence per share, an increase of 
2.7% in line with the growth in earnings. 
Dividend cover is maintained at 1.9 times. 

For the new fnancial year we have trimmed 
our openings programme to 15 new pubs 
and bars, and six lodges, recognising that 
there is greater political and economic 
uncertainty than was the case a year ago. 
I believe however that the principal elements 
of our strategy, as described on page 12, 
continue to be appropriate for current 
market conditions. 

Since 2010 our strategy has been consistent 
and has delivered signifcant improvements 
in performance. Average proft per pub has 
increased 70%, brewing proft has increased 
60% and our return on capital on £2 billion 
of mainly freehold assets has also steadily 
improved. Cash dividend payments have 
increased by 34%, and we have returned 
around £300 million to shareholders through 
dividend payments. 

Our fnancing is long term, at fxed rates of 
interest, and has a manageable repayment 
profle. Since 2010 fxed charge cover – 
the ratio of profts to interest and rent on 
leasehold properties – has increased from 
2.3 to 2.6 times, representing a signifcant 
improvement in our ability to service all of 
our debt obligations, including leases. 

In summary, Marston’s is in a stronger 
position than it was in 2010 in the aftermath 
of the fnancial crisis. Clearly, Brexit is a 
cause of current political and economic 
uncertainty. There are specifc risks to our 
sector around the status of EU workers as 
approximately 4% of our employees are from 
the EU, and we urge that their right to live 
and work in the UK should be protected. 
Overall however we respect the UK’s 
democratic choice, and will embrace change 
as we make the most of the opportunities 
that may arise, and we will mitigate 
any downsides. 

Our people have worked extremely hard to 
achieve these results, and in particular to 
integrate CWBB. I thank them all for their 
commitment and support. 

I would like to thank Nick Backhouse, who 
will stand down as Non-executive Director 
after the AGM in January. Nick joined 
the Board in February 2012, and chaired 
the Audit Committee. I also thank Peter 
Dalzell, Managing Director of Marston’s 
Inns & Taverns, who left the business in 
September 2017 after 22 years’ service. 
Matthew Roberts joined as Non-executive 
Director in March 2017 and will succeed Nick 
as Chair of the Audit Committee. 

OUTLOOK 

Our strategy aims to provide excellent 
service and value to our customers, as well 
as rewarding careers to our employees. 
By getting these basics right we believe we 
will create value for our shareholders over 
the long term. We have been disappointed 
that, although our investment and 
developments have generated returns 
in line with targets and above our cost of 
capital, 2017 has been a poor year in terms 
of share price performance. The Board has 
considered the reasons for this carefully, 
and we believe that it largely refects wider 
market uncertainty or sector concerns 
rather than our own results or confdence in 
the future. We have nevertheless responded 
by adopting a more cautious approach to 
investment for the time being, but we are 
still targeting growth in 2018 and beyond. 

Roger Devlin 
Chairman 

10 | Marston’s PLC Annual Report and Accounts 2017 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Executive’s Statement 

“We have achieved strong revenue 

growth and higher earnings, 
despite increasing employment 
and property costs. Our business 
has been transformed in 
recent years with a significant 
improvement in the quality of both 
our pub and beer businesses.” 

Ralph Findlay 
Chief Executive Officer 

Underlying proft before tax was up 2.9% 
to £100.1 million (2016: £97.3 million), 
principally refecting the contribution from 
new pubs and bars and the strong Brewing 
performance. Basic underlying earnings per 
share for the period of 14.2 pence per share 
(2016: 13.9 pence per share) were up 2.2% 
on last year, refecting a lower tax rate in the 
period, and despite the higher number of 
shares following the equity issuance referred 
to above. 

On a statutory basis, proft before tax 
was £100.3 million (2016: £80.8 million) 
and earnings per share were 14.2 pence 
per share (2016: 12.7 pence per share). 
The year-on-year change principally refects 
the positive movement in the fair value of 
interest rate swaps in the period. 

Net debt at the period end was £1,329 million 
(2016: £1,269 million), with the differential 
driven by working capital from CWBB 
described above and the timing of new-site 
expenditure. Net debt excluding property 
leases is in line with last year. Since the year 
end we have recovered £15 million of the 
debtors arising from CWBB. 

GROUP OVERVIEW 

We are pleased to report growth in earnings 
in each of our trading divisions despite the 
subdued trading experienced across the 
sector over the summer. We continued our 
track record for outperformance in each 
of our pub businesses for the third year in 
succession and we continued to grow market 
share in our leading beer business. 

STRATEGY AND MARKET 

Our results, summarised below, 
demonstrate the continued validity of our 
strategy, with growth in revenue and earnings 
despite challenging market conditions in 
the second half year which have been well 
documented. They also demonstrate the 
resilience of our business model through 
operating across all elements of the pub 
market, investing in accommodation and 
continuing to grow our beer business which 
now accounts for around 15% of earnings, 
having risen from 10% in 2007. 

We remain focused on delivering sustainable 
growth and maximising return on capital, 
with six key components to our strategy. 
More information on each strategic pillar is 
set out on pages 13 to 19. 

KEY EVENTS 

In June we acquired CWBB for an initial 
cash consideration of £55 million, plus 
working capital and fair value adjustments 
of £36 million. The acquisition was funded 
through a £76 million equity raise in May. 
The business incorporates a portfolio of 
well-known brands including Bombardier, 
Young’s and McEwan’s ale, together with the 
UK distribution rights for Estrella Damm, the 
Catalan lager. The acquisition is consistent 
with our strategy of focusing on premium 
beer brands with local provenance, as well 

as providing opportunities for growth in the 
developing free trade market. Additionally, 
the acquisition further strengthens 
Marston’s presence in London and the 
South East and presents a platform to 
expand our beer business into Scotland. 
The integration continues to proceed as 
planned and we expect to deliver synergies 
of £2 million in fnancial year 2018 and total 
synergies of £4 million by 2019, in line with 
previous guidance. 

During the year the Group also acquired 
a small package of pubs from Whitbread, 
to further enhance our Destination and 
Premium estate for a consideration of 
£13 million with a refurbishment investment 
of £3 million. In addition, in May, we 
acquired three Pointing Dog premium 
bars for a total consideration of £8 million. 
The proft contribution of these acquisitions 
was minimal in 2017 as we undertook a 
refurbishment programme. 

FINANCIAL OVERVIEW 

Total underlying revenue increased by 9.5% 
refecting the acquisition of CWBB, the 
contribution from new openings and pub 
acquisitions and positive like-for-like sales in 
our pub business. Group operating margins 
were in line with guidance but behind last 
year refecting increased costs in Destination 
and Premium, the continued impact of 
converting pubs from tenancy to franchise 
and the short-term dilution impact of the 
CWBB acquisition which operates at a lower 
margin than our existing beer businesses 
ahead of the synergies to be generated in 
the next fnancial year. 

Marston’s PLC Annual Report and Accounts 2017 | 11 

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Chief Executive’s Statement continued 

OUR PURPOSE AND VALUES 

2017 has seen the ongoing integration 
and adoption of Marston’s ambition, 
purpose and values (our Ways of Working) 
across the business. Employee processes 
and touchpoints, such as our appraisal, 
recognition, training and development, and 
induction, to name a few, have now been 
updated and aligned, helping our people to 
connect with our values and play their part in 
making our purpose become a reality. 

Employees continue to positively embrace all 
three elements, proactively bringing them to 
life and linking to them through roadshows, 
conferences, divisional newsletters and 
noticeboards, supported by Group-wide 
communications and support materials. It’s 
important that we continue to keep these 
front of mind and present in our daily tasks 
so they become present in all aspects of 
the Marston’s experience and deepen our 
unique culture. 

Great strides have been made to focus 
on our ambition to make Marston’s ‘The 
Place to Be’ to ensure our people are not 
only aware of the business strategy, but 
also understand how they can personally 
contribute to business success. In fact the 
annual employee survey showed a 10% 
increase in employees understanding the 
part they play in helping the Group achieve 
its plans and goals, which is a signifcant 
improvement and achievement. 

By continuing to encourage our people to 
work as one team, demonstrate that they 
care, celebrate our successes and dream 
big, we know both they and our customers 
will feel the beneft. 

Our purpose 

Helping our people and customers feel good by keeping them at the 
heart of all we do. Our purpose is supported by our six strategic pillars 
which are listed below. More detailed information on each pillar is set 
out on the following pages. 

1 

2 

3 

4 

5 

6 

Operating a high quality pub estate 

Targeting pub growth 

Increased investment in rooms 

Offering the best consumer experience:
quality, service, value and innovation 

Leadership in the UK beer market 

Ensuring people are at the heart of
our business 

Our values (Ways of Working) 

We are one team – 
one Marston’s team, 
trusted to make the 
right decisions and 
play our part. 

WE 
CARE 

We care – we take 
time to listen, 
understand and do 
the right things for 
our customers. 

WE ARE 
ONE 
TEAM 

WE 
CELEBRATE 

We celebrate – when 
we do something 
really well, we shout 
about it and have 
fun celebrating. 

WE DREAM 
BIG 

We dream big – 
together we strive 
to make Marston’s 
‘The Place to Be’ 
and exceed 
expectations. 

12 | Marston’s PLC Annual Report and Accounts 2017 

 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Strategy 

1 

Operating a high
quality pub estate 

STRATEGIC PRIORITY 

To ensure we have the right 
consumer offer by having a pub 
estate with fexible operating 
models that cater for a broad 
range of customers. 

OUR KPIs 

• Like-for-like sales versus market 

• Number of main meals served 

• Average proft per pub 

• Employee engagement 

and enablement 

2017 update 

We operate a pub estate that caters for a 
broad range of customers, with fexible 
operating models. As a consequence we 
ensure that we have the right consumer 
offer, accompanied by the most appropriate 
operating model, to maximise sales 
and profts for each individual pub. 
The key elements of this are listed in the 
next column. 

DESTINATION AND PREMIUM 
– 397 PUBS 

Our Destination pubs offer family dining and 
great value in a relaxed pub environment. 
We aim to retain strong pub values while 
refecting modern tastes and trends in a fast 
moving and competitive market. 

Our Pitcher & Piano bars and Revere bars 
and pubs offer premium food and drink 
in attractive, often iconic town centre and 
suburban locations. 

TAVERNS – 806 PUBS 

Our community pubs are great ‘locals’ 
with a more traditional pub ambience in 
strong locations. The contribution of the 
licensee, together with strong community 
engagement, are critical to the success 
of the pub with entertainment, teams 
and games often at the heart of the 
pub’s activities. 

LEASED – 365 PUBS 

These distinctive pubs beneft from a high 
degree of independence and committed 
licensees. The leased model, with longer-
term assignable agreements, attracts 
skilled entrepreneurs who build value 
through developing their own businesses. 
We contribute through our expertise in 
attracting the right lessee, dealing in a fair 
manner and providing business support. 

Average proft per pub 

2012 Proft 

+52% 

2017 Proft 

£73k 

Destination and 
Premium 

Taverns 

Leased 

% 

36 

47 

17 

£111k 

Destination and 
Premium 

Taverns 

Leased 

% 

51 

33 

16 

‘The Place to Be’… 
Bringing our town 
centre bars back to life 
Historically, many of our town centre 
bars were shoehorned into different 
formats, whether or not it was the right 
decision.We now have a team that is 
dedicated to rejuvenating these bars. 
To achieve our vision of ‘hosting every 
social occasion’, we need to give 
customers a reason to visit and ensure 
our operators have the right tools to 
do this. 

A number of sites had remained un-
invested for a long time and with no 
shortage of ideas for innovation the 
team focused on the ideas that would 
really help each site ‘come back to life’, 
get customers through the door and 
produce a fnancial beneft. 

The Calder and Hops in Wakefeld 
(formerly The Gate) had lacked 
meaningful investment for a long 
period of time.To put it frmly back 
on the Wakefeld map it needed a 
complete overhaul and the introduction 
of lots of talking points! This was 
achieved with a new colour-changing 
lighting system for inside and outside 
signage, full digital ‘point of sale’, 
bookable spaces with champagne 
tables and fridges in booths and, 
in keeping with Marston’s brewing 
heritage, a cask ale cellar was installed 
as part of the back bar visual. 

As a result of the investment, cask 
ale sustainability has doubled from 
two lines per week to four. Sales have 
increased by over £4k net per week, 
and return on investment is 54%. 

Marston’s PLC Annual Report and Accounts 2017 | 13 

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Our Strategy continued 

In recent years we have invested in, and 
developed our skills and expertise in our 
Premium pub business, comprising Pitcher 
& Piano and Revere. We are seeking to 
selectively expand the estate through both 
new-site development and acquisition. 

In 2017 we completed 19 pubs and bars 
in the Destination and Premium estate. 
In addition, we acquired the three-pub 
Pointing Dog Group in May and six pubs from 
Whitbread in June. As described later in the 
report, we expect to open 15 pubs and bars 
in 2018. 

DEVELOPMENT OF THE 
FRANCHISE MODEL 

We pioneered the introduction of franchise-
style agreements in the pub sector. 
We believe that the franchise operating 
model in community pubs creates the 
best experience for our customers and is 
the most fexible and attractive model for 
licensees. It is our intention to convert most 
of our pubs in the Taverns business to this 
model over time and we continue to review 
the feasibility of rolling out the franchise 
model into the Destination estate. 

During the year we have taken operational 
responsibility for 22 pubs from New 
River Retail. These pubs will be operated 
under our franchise model on a 15 year 
lease arrangement. 

‘The Place to Be’... 
Countryside pub 
conversions: Accent 
We have some beautiful country pubs 
in areas where the demographics do 
not support conversion to a Revere 
pub and the building is too iconic 
for our standard branding within the 
Destination estate. 

Accent is our newest operating format: 
a great authentic countryside or village 
pub that is supported by all the hearty 
food you would expect from a great 
British country pub, augmented with 
some exciting twists.The bar celebrates 
Marston’s legendary range of ales but 
also adds more niche wines and spirits 
to tempt experimentation! 

We needed something to maximise 
the value of these fantastic locations 
and with a 27% return on investment 
the frst four have launched to 
great local acclaim.You also can’t 
underestimate the local delight at 
having a building transformed into the 
hub of the community. Accent works 
really well where we have hotel rooms 
upstairs and we have developed 
those rooms to keep tradition with the 
building below whilst keeping prices 
aimed at every-day travellers. 

We have four more Accent conversions 
planned before March 2018 and a 
pipeline of 30 in the next three years. 

2 

Targeting pub growth 

STRATEGIC PRIORITY 

The new-build programme 
remains our key growth driver. 
Our strategy has evolved to 
capitalise upon other 
opportunities for expansion 
where the returns create 
signifcant shareholder value. 

OUR KPIs 

• New-builds completed 

• Underlying EPS 

• FCF 

• CROCCE 

• Average proft per pub 

2017 update 

NEW PUBS AND BARS 

In our Destination business, we have 
opened over 200 pub-restaurants in the 
last ten years, representing around 60% of 
the current Destination estate. These pubs 
offer family dining at reasonable prices and 
generate high turnover, with target sales of 
around £25,000 per week and a food sales 
mix of around 60%. 

Competition and differentiation are key 
considerations. We operate in a market 
with signifcant investment in casual dining, 
fast food and restaurants, therefore our 
pub-restaurant investment is targeted 
in areas that are less exposed to intense 
competition, particularly outside London 
and city centres. We beneft from the broad 
appeal of the “pub” brand which occupies 
a unique position in the market and has 
demonstrated longevity. 

14 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3 

Increased investment 
in rooms 

STRATEGIC PRIORITY 

To enhance pub proftability by 
expanding our rooms offer. 

OUR KPIs 

• Lodges completed 

• Like-for-like sales versus market 

• FCF 

• CROCCE 

2017 update 

Accommodation acts as a highly 
complementary income stream to an 
existing pub. Organic room income has been 
consistently strong with growth in both sales 
and RevPAR for each of the last four years 
and we anticipate similar trends in the future 
with growth in leisure and business visitors. 
We operate around 1,250 rooms across 
our Destination and Premium pub estate, 
including 22 lodges. During the year we 
opened eight lodges and expect to open six 
during 2017/18 including our largest lodge to 
date in Ebbsfeet. 

NEW LODGES 

Looking forward, we expect accommodation 
to be increasingly important to our 
investment plans, and we are acquiring sites 
for development this year and thereafter. 
The combination of pub-restaurant with an 
adjacent lodge is attractive in the context of 
increasing business and leisure travel. 

• Average proft per pub 

NUMBER OF ROOMS 

• Underlying EPS 

Lodges 

Other 
Destination pubs 
Premium 

Taverns 

2017 

679 

426 

124 

40 

2016 

371 

418 

124 

40 

Year 

2017 

2016 

2015 

2014 

Total number of rooms 

RevPAR 

Year on year 

Occupancy 

1269 

953 

797 

722 

£37.74 

£36.15 

£33.51 

£29.78 

4.4% 

7.9% 

12.5% 

14.5% 

74.1% 

73.3% 

71.8% 

69.4% 

‘The Place to Be’... 
Growing our 
rooms business 
Marston’s Inns is a rapidly growing 
part of our pub business with sales 
increasing over the past 12 months. 
We added 300 rooms last year through 
extensions and new-build lodges. 
There will be further expansion in the 
2017/18 fnancial period including 
the eagerly awaited arrival of our 
100-bed fagship lodge in Ebbsfeet. 
We now stretch from Peterhead, in 
Northern Scotland, to Exeter with 63 
other sleeping locations in between! 
Our existing lodges were in 11% sales 
growth for the 2016/17 fnancial period 
as awareness of our offer increased and 
we grew both occupancy and price. 

We stay very true to our ‘eat well, 
sleep well’ mantra; all of our lodges 
are located by a great Marston’s pub 
and we know that pub hospitality is key 
to our success.This is demonstrated 
by signifcant ancillary sales for our 
pubs where we open new lodges. 
To maximise the ‘eat well, sleep well’ 
aim we have developed a new ‘less 
corporate feel’ room which embodies 
warmth and style and this will launch in 
Nottingham in early 2018. 

Mindful of the growing importance 
of room sales we have appointed two 
new senior members of the team: an 
operations manager and a marketing 
and revenue manager.They will drive 
operational consistency and sales 
opportunities to help us maximise the 
return on our investment. 

Marston’s PLC Annual Report and Accounts 2017 | 15 

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Our Strategy continued 

We are also utilising the benefts of the 
integrated model, with our pub and brewing 
teams working closely together to improve 
our understanding of the drinks category 
and deliver growth across the Group. 
Following the acquisition of CWBB, there are 
excellent opportunities to develop the drinks 
range further. In addition to the excellent 
cask ale brands, there are signifcant 
retail opportunities through extending the 
distribution of Estrella Damm and Founders. 
Initiatives such as “Masters of Cask” and 
“Drinks Doctors” between the teams are 
helping to defne optimum ranging in our 
pubs and enhance the category knowledge in 
our Brewing sales teams. 

SERVICE 

We measure service on a pub-by-pub 
basis through a combination of internal 
and external mechanisms. We are in the 
process of investing signifcantly in high 
speed broadband and state-of-the-art EPOS 
equipment which will provide us with better 
customer information, improved service 
and are expected to contribute to proft 
improvement in 2018. 

We continue to make focused developments 
in our digital plans, having developed in 
house: “Sentifeed” a social media listening 
tool, “Tap-In” an app-based customer loyalty 
scheme and “Nudge” an application to 
develop engagement and performance of 
our pub teams. Although in the early stages 
of implementation, all three are providing 
positive results. 

VALUE 

Value for money is a key element of our offer. 
We do not aim to offer the lowest prices 
in the market but aim to offer a fantastic 
experience that represents great value for 
money. Our approach to pricing is to offer 
“everyday” pricing rather than recourse to 
heavy discounting and vouchering activity, 
which has been prevalent in the sector. 
We believe this approach is preferred by 
our customers and demonstrated by our 
continued outperformance of the market 
over the last three years. 

4 

Offering the best
consumer experience:
quality, service, value
and innovation 

STRATEGIC PRIORITY 

Providing a premium experience 
in an informal setting at any time 
of the day and ensuring our offer 
remains attractive to customers. 

OUR KPIs 

• Number of main meals served 

• Like-for-like sales versus market 

• Employee engagement 

and enablement 

2017 update 

QUALITY OF FOOD AND 
DRINK 

Given the pace of change and competition 
in the sector, we prioritise quality and 
target a food offer with appeal spanning a 
broad range of age groups. As previously 
reported, we have introduced Pizza Kitchens, 
Milestone Rotisserie and Smokehouse into 
our pub estate as well as updating traditional 
pub offers such as the Carvery to ensure 
they are relevant to all customers, young 
and old. 

We continue to develop our offers to ensure 
we can remain attractive to all customers 
both now and in the future. In 2016/17 we 
have introduced new concepts including 
Firebrand, a new Grill & Pizza offer, and 
Accent, a premiumised offer with broad 
demographic appeal, which are intended to 
enhance the experience for our customers 
whilst continuing to offer everyday value. 

Similarly, we are seeing constant change 
in trends in beer, wines, spirits and non-
alcoholic drinks. Growth in premium drinks 
continues, with strong consumer interest 
in new brands and styles, including non-
alcoholic drinks. In our Taverns business 
we are creating the community pubs of the 
future, incorporating changes to the drinks 
category to ensure our community pubs are 
attractive to younger customers, without 
alienating our more traditional clientele. 

16 | Marston’s PLC Annual Report and Accounts 2017 

‘The Place to Be’... 
Carvery menu relaunch 
Delighting around 2,500 guests per 
week at 60 locations nationwide, 
Milestone Carvery is one of the 
best loved and most successful 
pub-restaurant formats in the 
Destination portfolio. 

The latest Milestone Carvery menu 
launched with a striking new design, 
a bold selection of new dishes and 
an energised team more enthusiastic 
than ever about delivering outstanding 
customer service and sales growth. 

Our approach to menu development 
is to focus on quality and consistency 
on the traditional carvery deck, and 
innovate in the “non-carvery” section 
of the menu by serving a unique 
carvery angle on a range of familiar 
pub classics. 

The big change this autumn was to 
add a range of limited edition seasonal 
specials with a twist – offering guests 
an innovative alternative to the typical 
festive fayre options of roast turkey and 
Christmas pudding, creating a true 
point of difference. 

Alongside an Italian herb porchetta, a 
mouth-watering fruity salmon dish and 
a butternut squash steak vegetarian 
option, not to mention a festive 
Camembert sharer and an irresistible 
cookie fondant for two, the breakaway 
star of the new menu is the “Yorkie Pud 
Wrap”… a full roast dinner inside a 
burrito style Yorkshire Pudding wrap. 

In our market place it is very unusual 
for something new to break in to the top 
20 dishes, even more so in Milestone 
Carvery where over half of our guests 
choose the carvery itself. So it’s 
amazing that within four weeks we sold 
8,500 wraps – ranking 7th most popular 
dish by volume! 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5 

Leadership in the UK
beer market 

STRATEGIC PRIORITY 

To provide a portfolio of market-
leading brands to meet consumer 
demand for local provenance 
and taste, focused on the growth 
segments of the market. 

OUR KPIs 

• Market share of premium 

cask ale 

• Market share of premium 

packaged ale 

2017 update 

The UK beer market is evolving with 
consumers seeking a wider choice of beers 
with local provenance and taste, including 
craft beers. The off-trade continues to 
grow, with the strongest growth in the 
premium bottled ale segment and the craft 
beer category. 

Our established strategy is well-positioned 
in respect of these trends. We have evolved 
our business signifcantly with pro forma 
operating profts (accounting for a full year 
of CWBB and synergies) almost double 
that from ten years ago, exploiting the 
market trends starting with the acquisition 
of Refresh in 2008 which increased our 
scale and expertise in the off-trade, and the 
acquisitions of Ringwood, Jennings and the 
Thwaites’ beer business, which strengthened 
our local footprint. The acquisition of CWBB 
will further consolidate our leading position 
in this regard. 

We have a wide portfolio of beers from our 
own six breweries, a national distribution 
network and a local approach to beer brand 
management. Around 1 in 4 premium bottled 
ales and 1 in 5 premium cask ales in the UK 
are Marston’s brands. Premium ales now 
account for around 72% of sales and the mix 
of sales to the off-trade is 53%. 

Our position as category leaders has been 
recognised across the industry, further 
evidenced by the number of national awards 
we received over the year. Our own annual 
publications, the Cask Ale Report and 
Premium Bottled Ale Report, continue to be 

highly valued by both our on-trade and off-
trade customers, for insight into current and 
future market trends. 

Our largest brand, Hobgoblin, is the most 
followed beer brand on social media, and 
in a recent YouGov survey, Hobgoblin was 
voted the third most recognised beer brand 
in the UK, behind two global beer brands. 
It remains after 10 years “The Unoffcial Beer 
of Halloween”. 

We also revitalised the Marston’s beer brand 
in 2017, repositioned to be more attractive 
to younger consumers under the marketing 
banner “From Burton with Love”. Although it 
remains early days, the consumer feedback 
has been strong and we have gained new 
national listings for “61 Deep” Pale Ale and 
“Pearl Jet” Stout. 

Two brands from our recent acquisitions 
have also received national marketing 
awards, with both Bombardier “March To 
Your Own Drum” and Wainwright “Find Your 
Mountain” achieving awards at the Beer and 
Cider Marketing Awards. 

Outside our own ale brands, collaboration 
brands also form part of our strategy. 
We have the UK licences for Estrella Damm, 
Shipyard, Warsteiner, Kirin, Erdinger, 
Krusovice and Founders brands and in cider 
we have the licence for Kingstone Press 
Cider. All have performed extremely well in 
the year, and of particular note, Shipyard is 
now the number one draught craft beer in 
the UK. 

We have a highly experienced and talented 
brewing and logistics team, who ensure that 
we are operating at maximum cost effciency. 
In addition, we undertake extensive contract 
services work on behalf of a broad range of 
competitors who also recognise the benefts 
of working in partnership with us. In 2016 
we invested in additional warehousing 
at the Marston’s Brewery in response to 
the growth in our own brands and our 
contract business. 

During the year we entered into a fve 
year agreement to become the exclusive 
distributor to Punch B, comprising a 
portfolio of c.1,355 leased and tenanted 
pubs nationwide, in addition to a similar 
contract to exclusively distribute to Hawthorn 
Leisure’s c.250-strong pub estate in England 
and Wales. Since the year end we have 
entered an agreement to be the exclusive 
distributor to the Brakspear Pub Company 
with effect from November 2017. As well 
as driving strong organic growth, we have 
successfully integrated the acquisition 
of Thwaites’ beer business into the 
organisation, with earnings slightly ahead 
of our expectations, and the transformation 
of Wainwright into one of our fastest 
growing brands. 

‘The Place to Be’... 
Arena Racing 
Company contract 
In February 2017, Marston’s agreed 
terms with Arena Racing Company 
(ARC) in an exclusive deal to supply 
ale, lager, cider and stout to its 15 
racecourses across the country. 

With ARC having a major footprint in 
the UK’s racing industry, this was a high 
profle deal involving sponsorship of 
race days and the opportunity to take 
customers out for a great day’s racing. 

The success of our proposition to ARC 
was largely twofold: 

• Our frst point of difference, in 

contrast to the standard deals in the 
industry: we offered ‘differential 
ranging’, that is, the right product 
for the right racecourse.What might 
work for Newcastle as a brand range 
is not necessarily right for Brighton. 
We were able to do this because of 
our extensive product range being a 
mixture of own ale, licensed brands 
and other third party products. 

• Secondly, we offered devolvement of 
the decision-making process to the 
local Business Development Manager. 
This meant that each racecourse 
would be looked after by a local 
person who had a personal vested 
interest in the success of that course. 
A simple but rare proposition for such 
a large account. 

Whilst only part way though our frst 
year of supply Marston’s was nominated 
in two categories at the recent National 
Racecourse Catering Awards, winning 
“Most Effective Brand at a Racecourse”. 

Marston’s PLC Annual Report and Accounts 2017 | 17 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Strategy continued 

Over the last year, we’ve worked hard to 
improve our Performance, Career and 
Development Review (PCDR) process to 
make sure that our people have absolute 
clarity about what they need to achieve 
and how they need to achieve it. However, 
improving the process is just part of the 
story, we’ve worked even harder to upskill 
our people to ensure that when they go 
through the different stages of this process, 
they are having quality conversations, 
feedback and direction that will really drive 
individual and business performance. 

We’ve also made it easier than ever for 
our people to access the training and 
development they need and want by 
launching a new online training portal, also 
available as an app for our front-line team 
members. It’s called the ‘Marston’s Talent 
Academy Online’ and it’s designed to support 
a blended approach to our training and 
development, offering both formal courses, 
as well as employee self-development. 
This further enhances our commitment to 
training which sees just over 40% of our 
workforce receiving formal training. 

Attracting new people to work with us is 
also key to our future success, which is why 
we’ve continued to focus on enhancing our 
established apprenticeship programme. 
We’ve been busy developing and introducing 
apprenticeships across our entire business 
to increase our pipeline of talent across pub, 
brewery, logistics and Group service roles. 
We have developed 304 apprentices this year 
so far and are on track to train a total of just 
over 450 by the end of the year. In October, 
the National Apprenticeship Service highly 
commended our apprenticeship provision 
as part of the National Apprenticeship 
Awards 2017. 

We continue to strive to make Marston’s 
‘The Place to Be’ for our existing and 
prospective employees by providing an 
experience that’s attractive and fulflling for 
our people and benefcial for our business. 

Our gender diversity chart is shown on page 47 

6 

Ensuring people are at
the heart of our business 

STRATEGIC PRIORITY 

If our people feel good and enjoy 
what they do, our customers will 
feel the benefts, enjoying and 
buying more of our products 
more frequently. 

OUR KPIs 

• Employee engagement 

and enablement 

• Like-for-like sales versus market 

• Number of main meals served 

2017 update 

Marston’s employs around 14,500 people 
and, although many businesses claim that 
‘people are our most important asset’, it 
is the case that nothing makes a bigger 
difference to our business than our people. 

At Marston’s we know if we develop and 
inspire our people, they will grow our 
business. It’s their passion for customer 
service and quality products that makes our 
business successful – that’s why our shared 
purpose is to keep our people at the heart of 
all we do. 

Key to unlocking the potential of our people 
is to engage and unite them through our 
Ways of Working, while also enabling them 
by providing skills, tools and environments 
so they can play their part and contribute. 
As such, we measure both engagement 
and enablement of our people through our 
employee survey and whilst our scores are 
signifcantly above the comparator group, 
we continually develop our work in this 
critical area. One of the highlights of this 
year’s survey is a signifcant improvement 
in employee alignment to our overall goals 
and a notable increase in awareness of the 
possible career opportunities at Marston’s. 

18 | Marston’s PLC Annual Report and Accounts 2017 

‘The Place to Be’... 
Investing 
in apprenticeships 
At Marston’s we now train over 450 
apprentices across our pubs every year. 
We see the importance and value of 
providing high quality apprenticeships, 
accessible and relevant at every level, 
with clear progression pathways to 
develop the skills, knowledge and 
behaviours of our people. 

Our people challenges 

In our pubs… 
We operate in a highly competitive 
and expanding market place with new 
casual dining outlets opening all the 
time. Recruiting and retaining talent is 
a signifcant challenge, particularly in 
back of house roles such as head chefs. 

In our breweries and supply chain… 
Here at Marston’s, we have an ageing 
engineering workforce in our 
breweries: 60% are over the age of 50, 
of which 77% are over 60, refecting the 
national shortage of skilled engineers. 

How apprenticeships are helping 

In our pubs 
We are part of the Trailblazer Employer 
Groups for hospitality with our new 
apprentices all enrolled on the new 
national standards. One in three of our 
pubs have an apprentice and three 
out of four apprentices complete their 
apprenticeship. Apprenticeships are 
open to both new and existing 
team members and are aligned to 
our ways of working. Our four year 
chef development apprenticeship 
programme demonstrates how a young 
person can progress to become a 
Head Chef. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Investing 
in apprenticeships 
continued 

In our breweries and supply chain… 
The new Mechatronics standard: 
a multi-skilled engineering 
apprenticeship scheme, will support 
our skilled pipeline for those critical 
hard-to-fll roles. In August 2017 four 
17 year old apprentices started their 
four year journey with us and the 2018 
intake is already in the planning stages! 
As part of the Brewing Trailblazer 
Employer Group we are developing 
industry specifc standards such as a 
Drinks Dispense Technician. 

Over 100 applications for our 
Warehouse to Wheels two year 
apprenticeship programme 
were received in under a week. 
Apprentices on this programme work 
towards gaining their fork lift truck 
licence, followed by an LGV licence 
as part of learning the traditional role 
of a dray, delivering our products to 
our customers. 

The journey doesn’t end here… 
We will continue to evolve our 
apprenticeship offer, embracing the 
new standards being developed and 
continuing to meet the needs of our 
people and our business and the 
industry challenges we face. 

CURRENT TRADING 
AND OUTLOOK 

Trading in the current fnancial year is in 
line with our plans. Pub like-for-like sales 
and beer volumes have been in growth for 
the period, up to the date of this report. 
Albeit early in the year, there have not been 
any material changes to market conditions 
that would impact on our expectations for 
the full year. 

With regard to cost guidance for 2018 there 
are no material changes to the cost trends 
highlighted previously. We have protected 
a signifcant proportion of our cost base 
through long-term relationships with 
suppliers and fxed price contracts, actively 
managing the risk to our margins. 

As set out in our October trading update, we 
have identifed cost savings of approximately 
£5 million per annum demonstrating that we 
are alert to opportunities to mitigate ongoing 
cost increases. We anticipate underlying 
operating margins in our pub business to be 
slightly below those achieved in 2017. 

In summary, we are targeting further growth 
in the current fnancial year, refecting 
organic growth and the rollover beneft of 
the CWBB and pub acquisitions described 
above, and to make progress against our 
key fnancial objectives. 

Ralph Findlay 
Chief Executive Officer 

OUR FUTURE PLANS 

•  Our new-build programme for 2018 
will feature an integrated pub-lodge 
design and our largest lodge to date 
(100+ rooms) opens in Ebbsfleet in 
early 2018. 

•  Continuing evolution of our pub offers with 
the expansion of new concepts: Firebrand, 
a Grill & Pizza offer, and Accent, a 
premiumised offer to a wider audience. 

•  We have created a new World Beers 
team, working with some of the best 
brand owners, focused on extending the 
range of premium products available to 
our customers – including US craft beers 
such as Founders and European premium 
beers such as Estrella Damm. 

•  Further collaborations between our pub 

and brewing teams to optimise our drinks 
range and enhance category knowledge in 
our sales teams, using initiatives such as 
‘Masters of Cask’ and ‘Drinks Doctors’. 

•  In-pub technology: in addition to rolling 
out our new state-of-the-art EPOS 
system, we are investing more in our 
understanding of how customers engage 
with our pubs and lodges across multiple 
channels so that we can target our digital 
social promotional activity to specific 
catchment areas and customer types. 

•  To complement the development of our 

internal talent, we are looking to increase 
our activities to attract talented people by 
maximising our progress on the people 
agenda. We are specifically using the 
work we have done on establishing our 
Ambition, Purpose and Ways of Working 
as a basis for recruitment campaigns, 
developing our employer brand and 
therefore making Marston’s ‘The Place to 
Be’ for external recruits. 

•  We take the privacy of personal data 
very seriously and, in recognition of 
forthcoming legislation (GDPR), we 
are enhancing the way we protect the 
data we hold without constraining our 
digital innovation. 

ALLOCATION OF 
GROWTH CAPITAL 

In 2018, we expect to open 15 pubs and 
bars and six lodges. We believe that 
investment in new pubs and bars continues 
to create shareholder value, and remains 
an important component of our strategy to 
achieve organic growth. The site pipeline 
remains strong and we will maintain the 
current pace of site acquisition to continue 
similar levels of expansion beyond 2018. 

Marston’s PLC Annual Report and Accounts 2017 | 19 

Strategic Report | Governance | Financial Statements | Additional Information 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Key Performance Indicators 

We have a range of financial and non-financial KPIs to help us stay focused on our 
strategy and align remuneration to performance. 

More on our strategy 
on page 13 

More on our principal risks 
on page 25 

More on our Remuneration 
Report on page 53 

Our six strategic pillars 

1 

2 

3 

Operating a high quality pub estate 

Targeting pub growth 

Increased investment in rooms 

4 

5 

6 

Offering the best consumer experience: quality, service value and innovation 

Leadership in the UK beer market 

Ensuring people are at the heart of our business 

Financial KPIs 

Average proft per pub 

Why we have chosen 
this KPI 

A measure of our success in creating quality 
pubs that match customers’ needs. 

How it links to Strategy, 
Risk and Remuneration 

Pillars 1, 2 and 3 

Risk – market/operational and regulatory 

Impacts bonus measure of Group proft 

CROCCE 

Why we have chosen 
this KPI 

A key driver of shareholder value and 
refects progress made on investments, 
disposals and proftability of our 
core estate. How we calculate CROCCE is 
shown on page 34. 

How it links to Strategy, 
Risk and Remuneration 

Pillars 2 and 3 

Risks – business continuity and regulatory 

Annual bonus and Long Term Incentive Plan 
(LTIP) measure 

Free cash fow (FCF) 

Why we have chosen 
this KPI 

A measure of cash generated and available to 
reinvest in the business, return to shareholders 
in the form of dividend or repay debt. FCF is the 
operating cash fow of the business after tax 
and interest are deducted. How we calculate 
FCF is shown on page 34. 

Underlying earnings per share (EPS) 

Why we have chosen 
this KPI 

A widely-used proftability and 
valuation measure. 

How it links to Strategy, 
Risk and Remuneration 

Pillars 2 and 3 

Risks – business continuity, regulatory and 
fnancial covenants 

LTIP measure 

How it links to Strategy, 
Risk and Remuneration 

Pillars 2 and 3 

Risks – business continuity and regulatory 

Impacts bonus measure of Group proft 

20 | Marston’s PLC Annual Report and Accounts 2017 

£100k 

£108k 

£111k 

2015 

2016

2017 

10.8% 

10.9% 

10.7% 

2015 

2016 

2017 

£89.6m  £111.2m  £103.1m 

2015 

2016

2017 

12.8p 

13.9p 

14.2p 

2015 

2016

2017 

 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
  
   
 
   
 
 
 
 
 
 
Non-Financial KPIs 

New-build pub-restaurants and lodges completed 

Why we have chosen this KPI 

The programme is a key driver of proft and 
returns growth within our business. Our plan 
is to open at least 15 pubs and bars and six 
lodges per annum. 

How it links to Strategy, 
Risk and Remuneration 

Pillars 2 and 3 

Risks – regulatory, 
health and safety, IT and fnancial covenants 

Impacts bonus measure of Group proft 

Like-for-like sales versus market (Destination and Premium) 

Why we have chosen this KPI 

Our aim is to make Marston’s ‘The Place to 
Be’ and the best way to measure this is to 
compare our like-for-like sales performance 
against the market (based on the Coffer Peach 
Business Tracker). 

How it links to Strategy, 
Risk and Remuneration 

Pillars 1, 3, 4 and 6 

Risks – IT and our people 

Impacts bonus measure of Group proft 

Number of main meals served 

Why we have chosen this KPI 

A key volume indicator of growth in food sales, 
it provides the foundation from which increased 
spend per head can be achieved through 
starters, desserts and coffee. 

How it links to Strategy, 
Risk and Remuneration 

Pillars 1, 4 and 6 

Risks – market/operational, regulatory, 
health and safety, IT and our people 

3

6

8 

25

22 

19 

2015 

2016 

2017 

2015

2016

2017 

Lodges 

Pub-restaurants 

1.6% 

2.5% 

0.8% 

2015 

2016 

2017 

36.9m 

38.8m 

37.5m 

2015 

2016

2017 

Market share of premium ale 

Why we have chosen this KPI 

We seek to maintain our lead in the premium cask 
and packaged ale market through innovation, 
quality and range of beers. This measure allows 
us to compare our relative performance to 
competitors. We have changed the bottled ale 
measure to packaged ale to include cans, which 
better refects the market we operate in. 

How it links to Strategy, 
Risk and Remuneration 

Pillar 5 

Risks – regulatory and health and safety 

19% 

20% 

21% 

18% 

20% 

20% 

Employee engagement and enablement 

Why we have chosen this KPI 

We believe that engagement and enablement 
are inextricably linked and essential to 
our ongoing success. If our employees are 
engaged with us and our strategy and enabled 
to contribute and deliver, this will result in a 
positive work environment, great customer 
service and improved business performance. 

How it links to Strategy, 
Risk and Remuneration 

Pillars 1, 4 and 6 

Risks – health and safety and our people 

2015 

2016 

2017

2015

2016 

2017 

Packaged 

Cask 

76% 

73% 

77% 

76% 

68% 
2016 

68% 
2017 

65% 
2016 

65% 
2017 

Engagement 

Enablement 

In Spring 2016 we undertook an improved employee survey process, measuring both engagement and enablement across our business. 

Benchmark

As this process is signifcantly different to past survey data, we are not able to provide any direct like-for-like comparisons for 2015, however, we have also included data for the ‘UK Norm’ from the Korn 
Ferry Hay Group Engagement Survey, to provide a comparison. 

Marston’s PLC Annual Report and Accounts 2017 | 21 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Risks and Risk Management 

OUR APPROACH TO RISKS 

Managing risks effectively is essential 
for business growth and adding value to 
our Group. Risks represent both threats 
and opportunities. The threats can be 
external to the Group, often demanding 
new ways of conducting business, for 
instance legislative changes or cyber attack. 
Internally generated risks also occur, 
necessitating a strong environment of 
internal controls in order to identify changes, 
assess their impact and, if required, 
respond rapidly. 

We recognise that opportunities created by 
risks within our market sector are constantly 
occurring. In order to respond to these 
opportunities our business takes advantage 
of its existing strengths to continually 
improve upon its operations to meet changes 
in consumer preferences, high levels of 
customer service, and excellence in people 
development. We constantly survey how 
the business can utilise technological 
improvements, and identify how future 
economic factors and changes in legislation 
impact us. 

Key actions in 2017: 

Future steps for 2018: 

• Appointment of a new Head of 

• Continuing preparations for the 

Internal Audit to direct more focus on 
auditing and greater independence. 

start of the General Data Protection 
Regulation (GDPR) on 25 May 2018. 

• The Internal Audit function has been 
broadened to cover a wider remit, 
consolidating corporate auditing, 
pub fnancial auditing and pub 
compliance testing. 

• Cyber protection has been 

consolidated and expanded. 

• Storage of personal data has been 
mapped and processes have been 
established to continually monitor 
and record where it is stored. 

• Additional network resilience 

between our sites. 

• Further development of crisis plans 
to refect internal site changes and 
external threats. 

• More effcient use of our internal 

auditors, by training and expanding 
their scope. 

• More detailed cross referencing 
between internal audits and the 
key risks within the Corporate 
Risk Register. 

• Compliance testing to have a 

greater focus upon processes which 
have changed. 

LEVELS OF GOVERNANCE OVER RISK 

S

S

E

S I N

U

1. B

G

A

N

A

2. M

C O N T R O L  MANAGEMENTRESPO

N

SIBILIT

E M E N T C OMMITTEERESPON

SIBILIT

Y 

Y

R A N C E : ERM INTERNAL

A

U

DIT 

U

S

S

3. A

D G R O UP COMMITTE

E

S:

O

V

E

R

S

I

G

H

T

5. A U D I T COMMITTE
A N D BOARD

E

N

A

XECUTIV E

E
4.

22 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LEVEL 1 

LEVEL 2 

LEVEL 3 

Management committee 
responsibility 
Both the PLC Exec and the Marston’s Beer 
Company (MBC) Board meet regularly to 
consider how to implement the actions 
required for Marston’s to achieve its 
business objectives, our Ways of Working, 
and manage its risks and opportunities. 

Our Operational Directors within the PLC 
Exec and the MBC Board take ownership of 
the business strategy, direct the business 
to meet operational and fnancial targets, 
and design internal controls to reduce risks. 
To achieve this they must fundamentally 
understand the risks which impact the 
business. Information on risks is collected 
through internal processes and external 
sources, and directs how management 
respond to changing conditions impacting 
upon the business. Both management 
committees consider, communicate and 
implement the strategic directions and 
decisions on risk management made by 
the Board. 

Business controls – 
management responsibility 
Our managers across the business 
are responsible for identifying risks, 
communicating risks and developing 
responses which mitigate these risks to a 
level which is acceptable for the business. 

Senior management are responsible 
for monitoring and reporting upon the 
effectiveness of the controls. The managers’ 
assessment of the effectiveness of the key 
business controls is facilitated by Internal 
Audit and reported to the Board on an 
annual basis. 

The key features of the internal control 
system are: 

•  A clearly defined management structure. 
The Group operates within a clear set of 
policies previously agreed with the Board 
and the PLC Executive Committee (PLC 
Exec). Such policies ultimately manage the 
criteria within which the business accepts 
risk. Authority is delegated through the 
business to ensure that management is 
empowered to operate effectively within 
a system of governance approved by the 
Board. Changes to policies occur, normally 
at the instigation of management, in 
response to either new threats, legislation 
or new opportunities; 

•  Embedding risk management into day-to-
day activities and our Ways of Working; 

•  Ensuring that our operations abide by all 

applicable laws and regulations; 

•  Systems that support continual 
improvement by reporting on 
effectiveness, recognising weaknesses, 
and by encouraging, and rewarding, 
achievement; 

•  A detailed formal budgeting process for 

all Group activities, with the annual Group 
budget and projections for future years 
being formally approved by the Board; 

•  Established procedures for planning, 
approving and monitoring capital 
expenditure and major projects which 
have risk management embedded 
within them; 

•  Board approval is needed for all major 
investment, divestment and strategic 
plans and programmes; 

•  At each meeting the Board reviews 

financial and non-financial progress 
towards the Group’s goals. 

Control systems are designed to manage 
rather than eliminate risk. By their nature, 
such systems provide only a reasonable and 
not absolute defence against material errors, 
losses, fraud or breaches of the law. 

Assurance: ERM/Internal Audit 
The Group Risk team comprises of the Corporate 
Risk Director and the Internal Audit Function. 

The Corporate Risk Director has a reporting line 
to the Group Secretary who sits on the PLC Exec. 
In addition the Corporate Risk Director and Head 
of Internal Audit have access to all the PLC Exec 
members and meet with the Audit Committee 
Chairman independently on a regular basis. 

Enterprise Risk Management (ERM) 
The Corporate Risk Director operates an 
enterprise wide risk management process 
in order to identify, monitor and report 
those risks which are key to achieving the 
Group’s strategic objectives. The key risks 
and controls, and their ownership, are 
continually monitored and, more formally 
assessed during bi-annual meetings with our 
managers across the business. 

The risks are documented in a corporate risk 
register, access to which is appropriately shared 
with the managers who own those risks. We use 
common risk management tools and language 
to engender cross-functional consistency and 
measurement across the Group. 

The effectiveness of the controls at reducing 
risk to an acceptable level is considered by and 
reported to the Audit Committee. 

Levels of insurance cover are managed 
by the Corporate Risk Director with the 
authority of the Board and in consultation with 
external advisers. 

Internal Audit 
The Internal Audit function is managed by 
the Head of Internal Audit, reporting to the 
Corporate Risk Director, and is independent 
from the operations of the Group. The internal 
audit strategy is risk based, and focuses its 
attention upon the greatest risks to the Group. 
The strategy has been approved by the Audit 
Committee and aims to provide a suffcient 
level of assurance regarding the strength of 
the control environment as well as supporting 
continual improvement in risk management. 

The internal audit plan is prepared by the 
Head of Internal Audit. The plan takes 
into consideration the key risks within the 
business, areas of increased risk and the 
regularity of the areas tested. The Head of 
Internal Audit consults with the PLC Exec 
and the Risk & Compliance Committee 
regarding areas of concern which require 
additional assurance. Resource and expertise 
is sought from an audit co-source for 
individual projects. The budget for internal 
audit is submitted by the Head of Internal 
Audit for approval by the PLC Exec and the 
Audit Committee. 

The internal audit projects are planned with 
the assistance of senior management and 
the results are reported back to the business, 
the Risk & Compliance Committee and the 
Audit Committee. 

Marston’s PLC Annual Report and Accounts 2017 | 23 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Risks and Risk Management continued 

LEVEL 4 

LEVEL 5 

Audit Committee 
The Audit Committee is responsible for 
understanding the effectiveness of the 
internal controls over risk. The Committee 
reviews the work of the Group Risk team 
and the levels of assurance gained regarding 
the strength of the controls. Assurance is 
gained from internal audit projects, external 
auditors and other independent sources 
where appropriate. The Committee approve 
the internal audit strategy and the internal 
audit plan. 

Board 
The Board is ultimately responsible for the 
Group’s framework of governance, internal 
control and risk management. The mitigation 
of risk is delegated to the Executive Directors 
and other senior management. The Board is 
responsible for ensuring that management 
review and communicate the effectiveness 
of the internal controls. The Board is also 
responsible for understanding the principal 
risks faced by the Group, its risk appetite and 
the Viability Statement. 

Management reporting to the Board must 
be in suffcient detail for the Board to 
assess their risk appetite in the context of 
the risks and opportunities, and to make 
informed decisions in order for Marston’s 
to accomplish its strategic objectives. 

The Board has performed a robust 
assessment of the principal risks faced by 
the Group, taking into account the ability of 
the Group to achieve its strategic objectives. 

Viability Statement 

The Directors regularly undertake 
an assessment of the prospects of 
the Group by reference to its current 
and historical fnancial performance, 
the current fnancial position, and 
the principal risks described on 
the following pages. In addition, the 
Board annually reviews the Group 
strategy, which incorporates fve 
year fnancial projections of trading 
performance, cash fows and fnancing 
requirements. In recent years the 
Group has performed strongly, 
delivering growth whilst transforming 
both the pub and beer divisions into 
businesses well placed to meet future 
market challenges. 

During the period the Group entered 
into a new £320 million bank facility to 
the fnancial period 2021/22 providing 
our unsecured fnancing requirements 
for the next fve years. In addition a 
further £61 million of property lease 
fnancing has been secured during the 
period demonstrating the attractiveness 
of the Group’s pub estate expansion 
plans to debt providers and a further 
tranche of property lease fnancing has 
been forward committed for January 
2018.The Group continues to have 
strong headroom against the fnancial 
covenants underpinning the fnancing 
structure, with maintained fxed 
charge cover. 

The Board has assessed the viability 
of the Group over a fve-year period, 
which is consistent with their strategy 
review process.Whilst acknowledging 
that the principal risks all have the 
potential to affect future performance, 
with the mitigation plans in place, 
none of them are considered likely to 
threaten the viability of the business 
over the fve-year period. Based on this 
review, the Directors confrm that they 
believe that the Group will continue to 
be operationally and fnancially viable 
over the fve-year period. 

Executive and Group committees: 
oversight 
Marston’s operates a number of committees 
in order to focus Senior Management 
attention upon particular areas of risk: 

PLC Executive Committee (PLC Exec) 
(chaired by the Chief Executive Officer) 
The members of the PLC Exec are 
responsible for the implementation of 
strategy, carrying out actions directed by 
the Board, monitoring performance and 
overseeing risk management and internal 
controls. Actions required are communicated 
to the senior managers within the divisions 
of the Group. 

Risk & Compliance Committee 
(chaired by the Group Secretary) 
•  The Committee tracks the emergence 
of new legislation, potential impact on 
the business and Marston’s response 
to compliance. 

•  Reviews and challenges the identification 

of the principal risks. 

•  Considers the alignment of audit and 
compliance testing with the risks. 

•  Conducts a focused examination of areas 
where risks are significantly changing. 

Data Security Committee 
(chaired by the Group Secretary) 
The protection of personal and commercial 
data is considered. Network protection is 
reported. Policies are reviewed to maximise 
best practice by staff. Preparations for GDPR 
are reported upon. 

Corporate Responsibility Committee 
(chaired by the Corporate 
Risk Director) 
The ethical approach by the Group is 
considered in all respects. The Committee 
defnes the ethical priorities for the Group, 
and oversees the actions and targets 
associated with them. The Committee 
considers the reputation, risks and 
opportunities arising from adopting 
such priorities. 

Business Continuity Steering 
Committee 
(chaired by the Corporate 
Risk Director) 
The resilience of the Group to events outside 
of its control are considered, as well as 
lessons learned from actual incidents or 
scenario tests. 

The Committee considers the threats 
to operations and the dependency risk 
the Group may have in connection with 
partnership processes, resources, sites 
and suppliers. 

24 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Principal Risks and Uncertainties 

Our principal risks, as shown on the chart below, are assessed in terms of impact and likelihood. 
The assessment takes into account controls operated by management to reduce the risk. Risks are not static: 
an arrow indicates if there is currently any pressure on a particular risk to change. Higher priority risks are 
those which currently present more of a challenge for the business to mitigate. 

Risk likelihood and impact 

High
impact 

Low 
impact 

Key 

Market/ 
operational 

Health and safety 

Financial 

IT 

Continuity 

A reminder of our six strategic pillars: 

1  Operating a high quality pub estate 

2  Targeting pub growth 

Our people 

Regulation 

3 

Increased investment in rooms 

Low likelihood 

High likelihood 

Priority 

Higher priority 

4  Offering the best consumer experience: 

quality, service, value and innovation 

5  Leadership in the UK beer market 

6  Ensuring people are at the heart 

of our business 

The following risks are, in the opinion of the Board, the principal risks which affect Marston’s. It is not intended 
to be a complete analysis of all risks and may change over time. 

Market/Operational 

Marston’s turnover is dependent upon being able to offer, 
and attract, our customers to an enjoyable experience of 
high quality at the right price. It is reliant upon attracting 
back existing customers and winning new customers. 

Key strategic 
pillars affected: 

4  5 

Movement: The UK market faces increased uncertainty 
which is making consumers nervous. The economic 

drivers for our customers in the near future could be 
employment uncertainty, depreciation in the value of sterling 
and infation. This creates a risk for our Group in attracting 
customers and setting prices at an appropriate level. However, 
these conditions also present an opportunity to gain market 
share from other operators who cannot manage the risk as 
effectively. 

The risk 

Potential impact 

Mitigation 

Reduction in sales 
or heavy discounting 
in order to attract 
customers. 

That our pubs, brands 
or services fail to 
attract customers, do 
not refect changing 
customer preferences, 
or offer poor service or 
quality. Equally there is 
a risk that our prices 
become uncompetitive. 

• Customer satisfaction 
surveys, market and 
consumer insight data. 

• Continual analysis of 

sales performance data of 
individual sites and by pub 
format. 

• Pricing strategy and cost 

control. 

• Investment, location and 

design of our pubs. 

• Structure of our teams is 

aligned with our pub formats. 

Further mitigating actions are set out in Our Marketplace on pages 8 to 9 

Marston’s PLC Annual Report and Accounts 2017 | 25 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Our Principal Risks and Uncertainties continued 

Business continuity 

Marston’s operations depend upon supplies of goods and 
services often from single sources. 

Key strategic 
pillars affected:  1  4  5 

Movement: Marston’s recognises the disruptive effect of 
events outside of the Group’s control, that impact upon 

our ability to manage operations. 

In 2018 we will perform detailed audits of resilience at a 
selection of our major suppliers’ sites. This work will be 
followed by a wider programme of visits to be conducted by our 
Group Risk team. 

The risk 

Potential impact 

Mitigation 

Disruption to key 
suppliers, particularly 
those closely 
involved with our 
day-to-day activities 
(logistics, food, 
drink), or shortage of 
commodities could 
signifcantly impact 
Marston’s operations. 

Disruption to trade 
impacting upon proft. 

• Continual assessment of 
suppliers’ resilience and 
capacity. 

• Site visits to our suppliers to 

assess crisis planning. 

• Contingencyplanning 

identifying how products or 
services can be substituted. 

Regulatory 

Marston’s activities are predominantly within heavily 
regulated areas: alcohol licensing, food hygiene, alcohol 
production, transport and property. 

Key strategic 
pillars affected: 

2 

3

5  6 

Movement: The Pubs Code introduced in 2016 increased 
the legislative requirements for Marston’s across a range 

of areas when dealing with retailers, tenants and lessees. 

Any future increases in the National Minimum Wage or National 
Living Wage above infation could impact the Group. 

In 2018 we will complete our preparations for GDPR to ensure 
all personal data is being held and processed in a manner 
compliant with new legislation. The Risk & Compliance 
Committee will continue to track and report to the PLC Exec 
the Group’s ongoing compliance and preparations for any 
legislation, regulation and reporting requirements. 

Health, safety and food hygiene 

Key strategic 
pillars affected:  2 

4 

5  6

Movement: The number of personal accidents reduced 
this year in our operating divisions, continuing the trend of 

a reduction in personal accidents over recent years. Our busy 
and evolving working environment continues to be a challenge. 

For 2018 we have taken steps to invest in more resource for 
health and safety and repositioned its management within 
the Group in order to accommodate the need for greater 
specialisation. 

At Marston’s food hygiene has been consistently and rigorously 
controlled. 

26 | Marston’s PLC Annual Report and Accounts 2017 

The risk 

Potential impact 

Mitigation 

Changes in regulation 
impacting upon the 
cost of business or 
obstructing growth. 

Increased regulation 
directly affecting 
Marston’s, or our 
suppliers, could 
increase the cost of 
compliance. 

• Maintain excellent levels of 

compliance through policies, 
training and monitoring. 

• Robust health and safety 
management systems. 

• Active consultation with 

Government, trade bodies 
and the BBPA. 

• Tracking legislative changes 
and adapting operations. 

The risk 

Potential impact 

Mitigation 

Breaches of health and  Signifcant damage to 
safety or food hygiene 
regulations now attract 
increased media 
attention and higher 
penalties. 

reputation. 

• Health, safety and hygiene 
management systems 
embedded. 

• Dedicatedhealth and 

safety managers seeking 
continuous improvement. 

• Documented, regular 

inspections. 

• Training of our people. 

• Escalation of potential 
safety threats to senior 
management. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Information technology 

Our business activity is very reliant upon the Group’s IT 
network to communicate, operate effectively, serve our 
customers, process transactions and report on results. 

Key strategic 
pillars affected: 

4 

5

6 

Movement: Global cyber risk has evolved and the theft of 
personal data is becoming more common, ‘ransomware’ 

attacks are now more widespread and sophisticated. 

Marston’s has conducted ‘penetration testing’ on its network for 
many years. Specifc cyber risk reviews have been conducted 
in recent years on IT security by independent teams. We have 
invested in additional network and device monitoring functionality. 

In 2018 we plan to enhance central control over remote 
devices and to engage more with our people to encourage 
greater awareness of cyber threats and their role in protecting 
our IT network and data. 

Our people 

Marston’s operates in a very competitive environment; 
as a result the achievement of its strategic objectives 
relies heavily upon the quality of its people. 

Key strategic 
pillars affected: 

1 

4

5

6 

Movement: The sustained growth in our business has 
allowed for improvements in training programmes and 

given more opportunity for our people to progress. 

Our Performance, Career and Development Review (PCDR) 
cycle has brought a common approach across the Group 
enhancing the dialogue regarding expectation, achievement, 
development and career ambition. 

In 2018 PCDR will be embedded further. 

The risk 

Potential impact 

Mitigation 

Threats to IT are both 
external and internal 
and could result in a 
network outage, loss, 
theft or corruption 
of data or denial of 
service. 

Reduction in the 
effectiveness of 
operations, business 
interruption and loss of 
proft. Regulatory fne 
as a result of the loss 
of data. 

• Anti-virus and frewall 

protection. 

• Access control, password 
protection and IT policy 
adherence. 

• Network controls and 

monitoring. 

• Penetration testing and 

remediation. 

• Backup procedures. 

• Data recovery plans and 

rehearsals. 

The risk 

Potential impact 

Mitigation 

Failure to attract or 
retain the best people. 

Financial targets and 
strategic objectives are 
not met. 

• Trainingand induction 

programmes. 

• Further development of 

Marston’s Ways of Working. 

• PCDR. 

• Employeeengagement and 

enablement survey. 

Financial covenants, pension fund deficit and accounting controls 

The Group’s fnancial system handles a large number 
of transactions accurately and securely. Accurate 
reporting is key to running the business effectively and 
in compliance with our fnancial covenants. 

Key strategic 
pillars affected:  1  2  3  5 

Movement: There are strong controls mitigating this risk 
to a low level. There has been no change in the risk since 

last year. 

The risk 

Potential impact 

Mitigation 

Breach of the 
covenants with our 
lenders. Inadequate 
funding of the pension 
scheme. Incorrect 
reporting of fnancial 
results. Unauthorised 
transactions. 

Loss of investor 
confdence and 
reputational damage. 
Potential loss as 
a result of fraud. 
Breach of covenants 
resulting in additional 
fnancial and operating 
restrictions. 

• Detailedmanagement 
accounts, budgets and 
forecasts. 

• Constant monitoring of 

fnancial ratios. 

• Audit and authority levels. 

• Segregationof duties and 

access controls. 

• Monitoringpension 

investment yields and 
contribution levels. 

Marston’s PLC Annual Report and Accounts 2017 | 27 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Operating and Financial Review 

Andrew Andrea 
Chief Financial and Corporate 
Development Officer 

• Underlying proft before tax 

up 3% to £100.1 million 

• Operating cash fow up 17% 
to £213.6 million, offset by 
initial working capital impact 
from CWBB 

• Pro forma leverage down 

0.1 times to 4.7 times, fxed 
charge cover unchanged 
at 2.6 times demonstrating 
our maintained balance 
sheet strength 

Underlying 
revenue 

Underlying 
operating proft 

Margin 

Destination and Premium 

438.0 

419.0 

88.9 

2017 
£m 

2016* 
£m 

2017 
£m 

2016* 
£m 

86.9 

2017 
% 

20.3 

Taverns 

Leased 

Brewing 

246.7 

238.5 

57.0 

56.6 

23.1 

54.6 

55.0 

27.1 

26.9 

49.6 

252.9 

193.3 

25.5 

23.2 

10.1 

2016* 
% 

20.7 

23.7 

48.9 

12.0 

Group Services 

– 

– 

(24.0) 

(20.9) 

(2.4) 

(2.3) 

Group 

992.2 

905.8 

174.5 

172.7 

17.6 

19.1 

* The segmental revenue and profts for 2016 have been restated to refect the movement of pubs between segments. 

GROUP 

Total underlying revenue increased by 
9.5% refecting the acquisition of the 
Charles Wells Beer Business (CWBB), the 
contribution from new openings and pub 
acquisitions and positive like-for-like sales 
in our pub business. As anticipated, Group 
operating margins were behind last year 
refecting increased costs in Destination 
and Premium, the continued impact of 
converting pubs from tenancy to franchise 
and the short-term impact of the CWBB 
acquisition which operates at a lower margin 
than the underlying beer business ahead 
of the synergies to be generated in the next 
fnancial year. 

Underlying operating proft of £174.5 million 
(2016: £172.7 million) was up 1.0%. 

Underlying proft before tax was up 2.9% 
to £100.1 million (2016: £97.3 million), 
principally refecting the contribution from 
new pubs and bars and the strong Brewing 
performance. Basic underlying earnings per 
share for the period of 14.2 pence per share 
(2016: 13.9 pence per share) were up 2.2% 
on last year, refecting a lower tax rate in 
the period and the higher number of shares 
following the equity issuance referred to in 
the Chief Executive’s Statement on page 11. 

On a statutory basis, proft before tax 
was £100.3 million (2016: £80.8 million) 
and earnings per share were 14.2 pence 
per share (2016: 12.7 pence per share). 
The year-on-year change principally refects 
the positive movement in the fair value of 
interest rate swaps in the period. 

Operating cash fow of £213.6 million is 
£30.8 million higher than last year principally 
refecting higher creditors. This is offset in 
part by the initial working capital impact of 
the CWBB acquisition. 

Cash Return on Cash Capital Employed 
(CROCCE) of 10.7% was slightly below 
last year as a result of the timing of the 
acquisitions and new openings. In 2018 our 
CROCCE will beneft from the anticipated 
synergies from CWBB and the full year 
benefts of the pub acquisitions described in 
the Chief Executive’s Statement on page 11. 

Central costs as a proportion of turnover 
were broadly in line with 2016, absolute 
costs increased refecting infationary 
pay increases, the impact of both the 
apprenticeship and pub code levies, and 
higher training and IT costs. 

28 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
Destination and Premium 
Overview: 
Larger food-led managed pubs, premium bars and restaurants, 
accommodation 

Customer proposition: 
Marston’s Two for One, Generous George, Milestone Rotisserie, 
Milestone Carvery, Pitcher & Piano, Revere 

Typical customers: 
Value seekers or those looking for a premium experience 

KEY FACTS 2017 

397 

pubs and bars 

(2016*: 377) 

449,000 

average pints sold per week 

(2016*: 439,000) 

11,517 

employees 

(2016*: 10,817) 

£88.9m 

underlying operating proft representing 
51% of underlying Group operating proft 

(2016*: £86.9m) 

* The segmental revenue and proft for 2016 have been restated to refect the movement of pubs between segments. 

OUR MEDIUM-TERM STRATEGY 

2017 PERFORMANCE 

Total revenue increased by 4.5% to 
£438.0 million refecting the continued 
strong performance of our new-build pub-
restaurants and growth in like-for-like sales. 
Underlying operating proft of £88.9 million 
was up 2.3% (2016: £86.9 million). Proft per 
pub is up 1.0% compared to last year. 

Total like-for-like sales were 0.9% above 
last year. 

Reported operating margin of 20.3% is 
slightly below last year, refecting anticipated 
cost increases in labour, business rates and 
energy costs. 

Priorities for 2017/18 

• Developing our food offers 

• Building pubs and accommodation 

• Increasing premium offers 

Focus 

Objectives 

Progress 

•  Estate development: high 
quality national estate 

•  Continue to grow by at 

•  Over 150 pub-restaurants 

least 15 sites per annum 

opened since 2009 

•  Offers a range of 

trading formats, brands 
and rooms 

•  Consumer focus on value 

for money 

•  Continue to develop 

formats and concepts 

•  Food sales make up 59% 
of sales in Destination 

•  Continue to improve 

service and standards 
through investment in our 
pubs and our people 

•  Like-for-like sales and 
margin growth in last 
five years 

RISK 

MITIGATION 

Economic pressure on our market 
Economic change, changing consumer 
sentiment and levels of discretionary spend. 

Rising costs for our business 
Possible infation increases in the 
National Minimum Wage and the National 
Living Wage. 

Operating margin 
Appropriate margin control to 
drive proftability. 

Ensuring that our pub offers are correctly 
priced, of the right quality, and our service is 
at a high standard. Diversifying our business 
to take advantage of opportunities, for 
example: building lodges alongside our pubs. 

Cost control and setting prices appropriately 
to maintain margins. Protecting our cost 
base through long-term relationships with 
our suppliers and fxed price contracts. 
Our new-builds are predominantly freehold 
and not exposed to future rising rent costs. 

Ensuring our offer is competitive, 
innovative and valued by our customers. 
Cost control disciplines imposed and their 
effectiveness monitored. 

Marston’s PLC Annual Report and Accounts 2017 | 29 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Operating and Financial Review continued 

Taverns 
Overview: 
Community pub estate of smaller managed, franchised 
and tenanted pubs 

Customer proposition: 
Great locals with a licensee who connects with their community 

Typical customers: 
Those wanting to drink, socialise and be entertained 

KEY FACTS 2017 

806 

pubs and bars 

(2016*: 816) 

1.1m 

average pints sold per week 

(2016*: 1.2m) 

1,274 

employees 

(2016*: 1,232) 

£57.0m 

underlying operating proft representing 
32% of underlying Group operating proft 

(2016*: £56.6m) 

* The segmental revenue and proft for 2016 have been restated to refect the movement of pubs between segments. 

OUR MEDIUM-TERM STRATEGY 

2017 PERFORMANCE 

Total revenue increased by 3.4% to 
£246.7 million, principally refecting the 
continued conversion of pubs to our 
franchise model. Operating proft was up 
0.7% on last year refecting growth in the 
core business offset by disposals. Proft per 
pub was up 2.0% on last year. 

In our managed and franchised pubs like-
for-like sales were up 1.6%. 

Operating margin was 0.6% below last 
year at 23.1%, refecting the impact of 
franchise conversions. 

Priorities for 2017/18 

• Build on innovation of consumer 
offers and capital investment 

• Attract the best partners 

and managers 

• Deliver the best partner and 

customer experiences 

Focus 
•  Great pubs at the heart of 
their local community 

•  Commitment to 

always improving 
customer experiences 

•  Offer innovation in drink, 
food, entertainment 
and design 

•  Agreements to suit all, 

low barriers to entry and 
working in partnership 

Objectives 
•  Build a stable business 
through a balance of 
agreements – managed 
or franchised 

•  Outperform the 

marketplace – clear focus 
on drinks 

•  Target licensee stability 

rate at 90% 

Progress 
•  687 pubs managed 

or franchised 

•  Like-for-like sales growth 
outperforming the market 

•  Year-on-year 

improvements in 
licensee stability 

RISK 

MITIGATION 

Economic pressure on our customers 
Increasing squeeze on customer spend. 

Rising business costs for our operators 
Increasing payroll costs for our operators. 
Infation on food and drink is likely 
to continue to rise. 

Maintaining a good balance between 
wet-led and food-led pubs. A pub estate 
catering for a broad range of customers. 
Responding to business data and developing 
new marketing initiatives. 

Business insight provided by our Area 
Managers, data analysis to identify margin 
trends in order to protect and grow 
proftability. Protecting our cost base through 
long-term relationships with our suppliers 
and fxed price contracts. 

Increasing competition 
Growth in the number of openings and 
increased investment in our market sector. 
Increasing levels of price discounting used by 
competitors to drive turnover. 

Data analysis of customer sentiment in 
order to adjust our offer to meet consumer 
demand. A marketing strategy that takes 
advantage of digital opportunities to increase 
interaction with our customers. 

30 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Leased 
Overview: 
Independently-run pubs 

Customer proposition: 
Exceptional service and high quality offers from 
skilled entrepreneurs 

Typical customers: 
Those looking for a different and individual offer 

KEY FACTS 2017 

365 

pubs and bars 

(2016*: 366) 

330,000 

average pints sold per week 

(2016*: 346,000) 

90% 

licensee stability rate 

(2016: 91%) 

£27.1m 

underlying operating proft representing 
15% of underlying Group operating proft 
(2016*: £26.9m) 

* The segmental revenue and proft for 2016 have been restated to refect the movement of pubs between segments. 

OUR MEDIUM-TERM STRATEGY 

2017 PERFORMANCE 

Total revenue decreased by 0.7% to 
£54.6 million and underlying operating proft 
of £27.1 million was up 0.7% on last year. 
The performance of the core estate was 
strong with rental income per pub up 2.0%. 
Operating margin of 49.6% was up 0.7%, 
refecting a higher mix of rental income and 
sales from premium products. Proft per pub 
was up 2.0% on last year. 

Priorities for 2017/18 

• Maintain targeted investment 

to drive growth 

• Continue focus on recruitment, 

training and developing 
strong relationships 

Focus 
•  Stable estate run by high 
quality entrepreneurs 

Objectives 
•  Target licensee stability 

Progress 
•  Retention rate at 90% 

rate of 90% 

•  Flexible agreements, 

•  Growth through 

purchasing power and 
pub experience offers 
support and choice 

stable relationships 

•  Sustainable income 

through quality estate and 
strong support 

•  Rental income growing 

•  Strong investment 

returns 

RISK 

MITIGATION 

Economic pressure on our lessees’ 
businesses 
Discretionary spend choices by our 
customers could become more restricted. 

Support by our Area Managers through 
their oversight of our lessees’ business 
strategies, commercial initiatives, marketing 
opportunities and suggestions regarding 
cost control. 

Additional regulation 
Changes in Government regulation 
increasing the cost of doing business, putting 
additional cost on smaller operators. 

Anticipation of legislative changes and 
support given by our Area Managers. 
Support for the BBPA to lobby for the 
business interests of our lessees. 

Operating margin pressures on our lessees 
Infationary pressure, as well as increases in 
energy levies and beer duty. Future increases 
in the National Minimum Wage and the 
National Living Wage. 

Support given to our lessees by our Area 
Managers to adapt models that can sustain 
their businesses through periods of 
rising infation. 

Marston’s PLC Annual Report and Accounts 2017 | 31 

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Group Operating and Financial Review continued 

Brewing 
Overview: 
Six breweries producing a wide portfolio of cask, keg and 
packaged beers 

Key brands: 
Hobgoblin, Pedigree, Wainwright, Bombardier, Banks’s, 
Ringwood, Jennings, Brakspear 

Typical customers: 
Discerning and knowledgeable drinker at home and away from 
home (in pubs, clubs and bars) 

KEY FACTS 2017 

6 

breweries 

(2016: 5) 

5.5m 

1,479 

employees 

(2016: 1,155) 

£25.5m 

average pints brewed per week 

(2016: 4.3m) 

underlying operating proft representing 
15% of underlying Group operating proft 

(2016: £23.2m) 

OUR MEDIUM-TERM STRATEGY 

2017 PERFORMANCE 

Total revenue increased by 30.8% to 
£252.9 million, principally refecting the 
acquisition of CWBB in June and continued 
growth in ale volumes in the core business 
excluding CWBB. Underlying operating proft 
increased by 9.9% to £25.5 million. 

Operating margin of 10.1% was below last 
year refecting the CWBB business which 
has historically operated at a lower margin. 
We would expect margins to recover as 
synergies are delivered in 2017/18. 

Priorities for 2017/18 

• To build on market leadership in 

premium packaged ale 

• Complete the integration of CWBB 

• Continue to drive class leading 

innovation using consumer insight 

Focus 
•  Four national brands: 
Pedigree, Hobgoblin, 
Wainwright and Bombardier 

•  Strengthening presence 
in regional markets with 
Banks’s, Jennings, Mansfield, 
Ringwood, Brakspear 
and Eagle 

•  Premium cask and 

packaged ale 

•  Innovation driven by 

relevant consumer insight 

Objectives 
•  To be the UK’s number one 
drinks supplier with category 
leadership in premium 
cask and packaged 

•  To develop new brands 

that are relevant 
to the current and 
future consumer 

•  Continue to drive value 
from authenticity and 
provenance from our six 
regional breweries and 
licensed brands 

Progress 
•  Number one position in 
premium packaged and 
canned ale maintained 
and extended 

•  Expansion of 
craft portfolio 

•  Winner of ‘Best National 
Cask Ale Supplier’ for the 
fourth successive year 

•  New partnership with 
Estrella Damm for the 
UK licence 

RISK 

MITIGATION 

Margin erosion 
Our on-trade customers are sensitive to 
margin erosion, particularly as a result of the 
price differential with the off-trade. 

Market changes 
The continual rise in the take home market. 

Rising costs 
Infationary pressure upon our margin. 

Offering our on-trade customers a wide and 
innovative product range, refreshed and 
valued by their customers, at a price which 
supports margin growth in their business. 
Our wide portfolio of beers including craft 
beers. High levels of service to our 
on-trade customers. 

Our business model has the fexibility and 
capacity to respond to changing demand, for 
instance the increasing demand for our beer 
to be supplied in bottles rather than barrels. 

Matching input costs to sales price 
changes to maintain margin. Protecting our 
input costs by entering into long-term 
purchase contracts where advantageous at 
fxed prices. 

32 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the period ended 30 September 2017 
the ratio of net debt before lease fnancing 
to underlying EBITDA was 4.8 times 
(2016: 4.8 times). On a pro forma basis 
(incorporating the post synergy EBITDA 
from CWBB) the leverage fgure is 4.7 times. 
It remains our intention to reduce this 
ratio over time, principally through EBITDA 
growth generated from our new-build 
investment programme. 

In May the Group raised £75.5 million 
from the issuance of 9.9% of the ordinary 
share capital of the Company to fund the 
acquisition of CWBB and the Whitbread pubs 
described in the Chief Executive’s Statement 
on page 11. 

PENSIONS 

The defcit on our fnal salary scheme was 
£5.4 million at 30 September 2017 which 
compares to the £34.0 million defcit at last 
year end. This movement is principally due to 
the fall in liabilities as a consequence of the 
increase in corporate bond yields. 

TAXATION 

FINANCING 

During the period the Group entered into a 
new £320 million bank facility to March 2022, 
with an additional £40 million accordion 
facility at improved terms. This facility, 
together with a long-term securitisation of 
approximately £806 million and the lease 
fnancing arrangements described below, 
provide us with an appropriate level of 
fnancing headroom for the medium term. 
The Group has suffcient headroom on both 
the banking and securitisation covenants and 
also has fexibility to transfer pubs between 
the banking and securitisation groups. 

In recent years, the Group has entered 
into lease fnancing arrangements which 
have a total value of £301 million as at 
30 September 2017. This fnancing is a form 
of sale and leaseback agreement whereby 
the freehold reverts to the Group at the 
end of the term at nil cost, consistent with 
our preference for predominantly freehold 
asset tenure. The agreements range from 
35 to 40 years and provide the Group with an 
extended debt maturity profle at attractive 
rates of interest. Unlike a traditional sale 
and leaseback, the associated liability is 
recognised as debt on the balance sheet due 
to the reversion of the freehold. 

Net debt excluding lease fnancing of 
£1,028 million at 30 September 2017 is in 
line with last year. Operating cash fow of 
£213.6 million is £30.8 million ahead of 
last year principally due to an increase in 
trade creditors, part of which relates to the 
acquisition of CWBB and offsets some of the 
acquisition working capital adjustment. 

Total tax contribution 

The underlying rate of taxation of 15.6% in 
2017 (2016: 17.9%) is below the standard 
rate of corporation tax due to (i) signifcant 
deferred tax movements in the year at the 
future enacted rate of 17%, (ii) increased 
credits in respect of deferred tax on the 
Group’s property portfolio as a result of 
higher infation, and (iii) the cumulative 
deferred tax beneft of property disposals. 

NON-UNDERLYING ITEMS 

There is a net non-underlying credit of 
£0.2 million after tax (2016: charge of 
£6.9 million). This includes credits of 
£1.6 million in respect of the change in the 
rate assumptions used in calculating our 
onerous lease provisions and £6.4 million in 
respect of the mark-to-market movement in 
the fair value of certain interest rate swaps. 
These are offset by reorganisation and 
integration costs of £5.5 million, principally 
from the acquisition of CWBB, a £1.4 million 
write-off of the unamortised fnance costs 
in respect of our old bank facility and a 
charge of £0.7 million in respect of the net 
interest on the net defned beneft pension 
liability. The revenue of £19.1 million and 
expenses of £19.3 million in respect of the 
ongoing management of the remaining pubs 
from the portfolio disposal in December 
2013 have also been included within non-
underlying items. 

CAPITAL EXPENDITURE AND 
DISPOSALS 

Capital expenditure was £196.3 million in 
the year (2016: £143.7 million) including 
£111 million on new pubs including the 
pub acquisitions described in the Chief 
Executive’s Statement on page 11. We expect 
that capital expenditure will be around 
£150-155 million in 2018, including around 
£70-75 million for the construction of 15 
pubs and bars and six lodges. In addition the 
acquisition cost of CWBB was £90.5 million. 

Cash proceeds of £61.2 million have been 
received from the sale of 41 pubs and other 
assets, including £38.4 million of leasing 
transactions. Disposal proceeds of around 
£45-50 million are anticipated in 2017/18. 

£431m 

Duty 

VAT 

Employee payroll taxes 

Business rates 

Employer payroll taxes 

Corporation tax 

Other 

£m 

202 

132 

36 

30 

15 

10 

6 

Marston’s PLC Annual Report and Accounts 2017 | 33 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Operating and Financial Review continued 

10.3 

40.2 

108.4 

2.7 

DIVIDEND CONSIDERATIONS 

The proposed fnal dividend of 4.8 pence per 
share provides a total dividend for the year 
of 7.5 pence per share, and represents a 
2.7% increase on 2016. Dividend cover was 
1.9 times (2016: 1.9 times). 

In light of the Financial Reporting Council’s 
recommendations on disclosure in respect 
of dividend policy and sustainability, we 
have set out below the key considerations in 
establishing the dividend proposal. 

Dividend policy 
Our dividend policy remains to target 
consistent progressive increases in the 
dividend at a cover of around two times over 
the medium term. This policy has remained 
consistent in recent years and is annually 
reviewed by the Board. 

Distributable profit 
The Company balance sheet (page 109) 
demonstrates suffcient headroom in terms 
of available distributable profts for both 
current and future delivery of dividends 
under the policy stated above. 

Debt covenants 
The Group has suffcient headroom on its 
fnancing covenants for both current and 
future delivery of dividends. 

Viability Statement 
The dividend policy is underpinned by the 
Viability Statement shown on page 24. 

Subject to the approval at the Annual 
General Meeting on 23 January 2018, 
the fnal dividend will be paid on 
29 January 2018. 

CALCULATION OF CROCCE 

CROCCE has been calculated as follows. For 2017 a weighted average net asset value has been 
used to refect the timing of acquisitions in the second half year. 

NON-CURRENT ASSETS: 

Goodwill 

Other intangible assets 

Balance 
£m 

Depreciation 
£m 

Revaluation 
£m 

Adjusted 
£m 

230.3 

67.6 

6.8 

230.3 

74.4 

Property, plant and equipment 

2,360.7 

196.6 

(624.2) 

1,933.1 

Other non-current assets 

10.3 

CURRENT ASSETS: 

Inventories 

Trade and other receivables 

Assets held for sale 

LIABILITIES: 

Creditors* 

40.2 

108.4 

2.7 

(286.9) 

(286.9) 

CASH CAPITAL EMPLOYED 

2,533.3 

203.4 

(624.2) 

2,112.5 

Weighted Average

EBITDA 

CROCCE 

 2,001.9 

213.7 

10.7% 

*Creditors comprise trade and other payables, other non-current liabilities and provisions for other liabilities and charges. 

FREE CASH FLOW 

2017 
£m 

213.6 

0.3 

(70.2) 

0.3 

(7.9) 

(33.0) 

103.1 

Net cash infow from operating activities 

Interest received 

Interest paid 

Proceeds from sale of own shares 

Arrangement costs of borrowings 

Working capital acquired 

Free Cash Flow KPI 

34 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Responsibility
A target driven approach 
Marston’s believes that Corporate Responsibility (‘CR’) plays an integral role in contributing to long-term 
growth, commercial viability and stable relationships with its stakeholders. During 2017 the CR Committee 
has focused upon a target driven approach, aligned with our CR priorities and to the business’s strategic 
objectives. This cross-functional working group meets several times per year to discuss our strategic 
framework and inform each other on progress made. With members from teams across the business such as 
brewing, procurement, risk and communications, the CR Committee is truly representative of the importance 
that corporate responsibility has for everyone in the business. 

We have previously assessed our CR strategy and set CR priorities aligned to the Group’s strategic objectives. 
This year has seen us implementing these objectives, establishing targets and making progress in focusing 
the business on integrating them across all areas. We continue to work with our key stakeholders to make sure 
our activity stays relevant and focused. With publishing our frst Modern Slavery Statement this year, we have 
made an important step towards demonstrating our commitment to go beyond compliance. 

WE REMAIN COMMITTED TO OUR FIVE CR PRIORITIES: 

We invest in our people 

We partner with suppliers who share our values 

We care about our customers’ wellbeing 

We celebrate our local communities 

We reduce our environmental impacts 

With these priorities in mind, we have formulated focus areas for each of the Marston's Group strategic objectives that guide the commercial side 
of our business: 

WE INVEST 
IN OUR PEOPLE 

WE PARTNER WITH 
SUPPLIERS WHO SHARE 
OUR VALUES 

WE CARE ABOUT 
OUR CUSTOMERS’ 
WELLBEING 

WE CELEBRATE 
OUR LOCAL 
COMMUNITIES 

WE REDUCE 
OUR ENVIRONMENTAL 
IMPACTS 

ENSURING 
PEOPLE ARE AT 
THE HEART OF 
OUR BUSINESS 

OFFERING THE BEST CONSUMER EXPERIENCE: 
QUALITY, SERVICE, VALUE AND INNOVATION 

STRATEGIC 
OBJECTIVES 

TARGETING PUB GROWTH 

INCREASED 
INVESTMENT 
IN ROOMS 

OPERATING A HIGH QUALITY PUB ESTATE 

LEADERSHIP IN THE UK BEER MARKET 

Apprenticeships 

Pub food 
supplier charter 

Healthy options 
on our menus 

Support for 
local charities 

Food recycling 
in our pubs 

AREAS OF 
FOCUS 
DURING 2016/17 

Training 
in our pubs 

Improve 
our supplier 
audit programme 

Nutritional 
information 

Engagement 
and enablement 

Modern 
slavery 

Engagement 
with Drinkaware 

Head offce 
involvement with 
local charities 

Support teams’ 
individual 
contributions 

Energy 
consumption 

Recycling rates 

Marston’s PLC Annual Report and Accounts 2017 | 35 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
Corporate Responsibility continued 

WE INVEST IN 
OUR PEOPLE 

Keeping people at the heart of our business is essential to our 
success, wherever they work in Marston’s. Every year we create 
new jobs within our new-build pubs and lodges and every year we 
track the engagement and enablement scores of our people. This is 
what makes Marston’s ‘The Place to Be’. That is why all our training 
and development programmes are built around customer service 
because, in our view, personal fulflment translates into customer 
satisfaction and long-term corporate success. 

We carefully track the numbers of our people achieving training 
levels in our pubs. This has been achieved through creating greater 
fexibility, allowing our people to complete much of their training 
at home through e-learning as well as on-site training. This year 
6,000 people have been trained through the Marston’s Talent 
Academy Online. 

Over 450 apprentices have worked through our apprenticeship 
programme this year. For many of those apprentices, working at 
Marston’s has been their frst experience of full or part-time work. 

CR targets this year 
and how we have performed 

1. Increase levels of training amongst our people 

There has been a signifcant increase in the completion of initial 
and refresher training programmes across all pub formats. 

2. We continue to monitor our engagement and 

enablement score against other employer scores. 
We achieved an engagement score of 73% (2016: 76%) and an 
enablement score of 76% (2016: 77%). 

WE PARTNER WITH SUPPLIERS 
WHO SHARE OUR VALUES 

At Marston’s we recognise that our suppliers are an integral part of 
our success and proftability and we strive for long-term relationships 
with those who share our values. We have a robust tendering process 
which examines the company management, locations of production 
facilities, fnances, codes of ethics and accreditations. We have 
invested further this year in our process for registering contracts, 
renewal periods, data transfer and security. 

All our main food suppliers are either British Retail Consortium, 
or equivalent standard, approved, or audited independently on all 
aspects of hygiene, traceability, quality and ethical approach. 

Online we provide information on how we source food, ingredients, 
traceability, animal welfare and sustainability, particularly regarding 
meat, fsh and eggs. 

In 2017 we issued our frst statement on Modern Slavery and, since 
then, we have contacted 55 suppliers in order to understand their 
own policy regarding the employment conditions of staff in their 
supply chain. 

CR targets this year 
and how we have performed 

1. Issue a supplier charter 

In 2017 we developed a Pub Food Supplier Charter which is 
now issued to all current and potential food suppliers and sets 
out our expectations regarding quality of product, traceability 
of ingredients, ethical approach, sustainable sourcing and 
employment rights. 

2. Improve our supplier audits 

All of our brewery suppliers for key ingredients have been audited 
during the year as well as a third of our pub food suppliers. 
We have appointed a new service provider (Acoura) in order 
to improve on the number of suppliers audited and taken the 
opportunity to expand our audit protocol. Since the new audit 
protocol was launched in May we have scheduled or audited over 
50% of our food supplier base. 

Talent Academy launch 
This year we launched the new Marston’s Talent Academy 
brand and online learning platform: Marston’s Talent 
Academy Online, delivering high quality, tailored, fexible 
learning for our pub team members at all levels. 

More detail on our people can be found at 
www.marstons.co.uk/responsibility 

36 | Marston’s PLC Annual Report and Accounts 2017 

Ethical and sustainable sourcing 
The bed linen in our lodges is purchased from The Fine 
Bedding Company which shares our values on the 
sustainability of their sources of supply and an ethical 
approach to production.We also partner with Brew Tea, 
founded in 2012, for a range of hot drinks offered in our 
P&P bars, Revere, Accent and Milestone Rotisserie 
pub-restaurants. Our English breakfast tea is 100% 
rainforest certifed. 

More detail of how we partner with our suppliers and 
our Modern Slavery statement can be found online at 
www.marstons.co.uk/responsibility 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WE CARE ABOUT OUR 
CUSTOMERS’ WELLBEING 

WE CELEBRATE OUR 
LOCAL COMMUNITIES 

We like to ensure that our guests have a great experience in our pubs 
and we offer a range of dishes that cater to various lifestyles, priorities 
and tastes, which assist in making informed choices. In the past year, 
we have deepened our engagement with key stakeholders and have 
made signifcant progress in broadening our menu choices. 

We continue to monitor consumer trends and collect customer 
feedback to ensure that our menus remain relevant to changing diets 
and lifestyles. 

As part of our continuing engagement with Public Health England we 
are working on sugar reduction in our dishes. 

All of our pub team members undertake food hygiene training. 
We have a robust independent audit programme that monitors health 
and safety standards and a documented food safety management 
system. A catering hotline for any food-related queries is available to 
our pub teams 365 days per year. 

Operating a high-quality pub estate requires responsible marketing 
of alcoholic beverages. This year we re-joined Drinkaware, a national 
initiative providing information and advice to consumers. 

CR targets this year 
and how we have performed 

1. Broaden our range of healthy options on pub menus 
Our menus have been designed to offer a range of dishes with 
lower calorie and non-gluten options. 

Our breweries and pubs have a long and rich tradition of involvement 
with their communities. We recognise the importance of these local 
relationships to the success of our heritage beer brands and the long-
term success of our pubs. Each year we actively involve ourselves in 
community events such as beer festivals, carnivals, coffee mornings, 
family fun days and carol services. 

We support many charities and fundraising activities within our 
communities. We donate to Pub is the Hub each year, which supports 
pubs diversifying within often small rural communities to incorporate 
local stores, play areas, postal services and libraries. We operate two 
charity schemes for our people to contribute to charitable causes from 
their pay and Marston’s matches those contributions each year. 

CR targets this year 
and how we have performed 

1. Encourage our pubs to engage with their local 

communities 
Marston’s Give Back Week was again in operation this year, 
encouraging all our managed pubs to run activities to raise funds 
for charities of their choice. 

2. To match any contributions made to charities by 

our people through the payroll 
Contributions made through both the Marston’s Inns and Taverns 
Charitable Trust and the Marston’s Employee Charitable Fund 
were matched. 

2. Give more nutritional information to customers 

3. For our people at head office to offer direct support to 

Specifcations maintained on all products used on our menus 
detailing ingredients, nutrition and allergen information. All core 
menus have an allergy app available providing allergen information 
on all menu items. 

3. Maintain the level of test purchases and age verification 

checks 
All managed and franchised pubs receive at least one test 
purchase visit per annum. 

local charities 
Marston’s is a Founder Patron of The Way in Wolverhampton. 
This modern state-of-the-art Youth Zone, close to Marston’s head 
offce, has over 2,000 members. This year we participated in their 
‘Get a Job’ campaign, helped young people with their CVs and 
interview preparation and decorated their Intervention Room. 

Developing Healthier menus 
Healthy menus: All of our core menus have nutritional 
information available online and include a range of dishes 
where we have controlled the calorie content and these 
are highlighted on menus.  We endeavour to ensure that 
all of our menus have vegan options available. All of 
our Christmas 2017 menus have vegan options for each 
course. We have launched our frst dessert with less than 
300 calories and fve-a-day fruit and vegetable portions 
are highlighted on our Children’s menus. 

Community involvement 
All of our breweries involve themselves in their local towns 
at fairs, open days, celebrations and seasonal events such 
as the Beertown Brewery Bash event in Burton. 

More detail about our customers’ wellbeing can be found 
online at www.marstons.co.uk/responsibility 

More detail of how we celebrate our local communities can be 
found online at www.marstons.co.uk/responsibility 

Marston’s PLC Annual Report and Accounts 2017 | 37 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Responsibility continued 

WE REDUCE OUR 
ENVIRONMENTAL IMPACT 

We aim to reduce our environmental impact. This impact is monitored 
constantly for our pubs, breweries and logistics operations. Across all 
of our operations approximately 140,000 tonnes of CO2 are emitted 
from energy use. The majority of this energy is used within our pubs 
for heating, cooking, refrigeration and lighting. In recent years we 
have reduced the energy demand in our pubs by investing in greater 
effciency: installation of LED lamps, voltage optimisation, heating 
controls and cellar cooling. This year we will install a new boiler at 
our Wolverhampton brewery which aims to reduce energy usage for 
production at the site by more than 20%. 

Marston’s takes its environmental responsibilities seriously, and 
continues to make good progress in implementing innovative 
technological solutions to reduce the use of resources, minimise 
waste and increase effciency. This year, we have achieved a 98% rate 
of glass recycling, compared to 89% in the previous year. 

CR targets this year 
and how we have performed 

1. Increase food recycling 

Food recycling is now taking place in 73% of sites with a food 
offering (52% last year) and we are aiming for 80% next year. 

2. Reduce CO2 emissions in relation to activity 

An increase in Group activity across our pub estate and our 
breweries has resulted in an overall increase in energy usage. 
However, carbon emissions have reduced due to our programme 
of installing LED lighting, cellar cooling, voltage optimisation and 
heat recovery systems. We have also benefted from a higher 
proportion of the UK’s energy supply coming from non-fossil fuels. 

3. Recycle 70% of waste from pubs and inns where 

Marston’s provides waste services: 
Currently 76% of waste from our pubs is recycled, up from 63% 
last year through a bin rationalisation project. Next year we are 
expecting further improvement with a target of 80%. 

OUR FUTURE PLANS 

We invest in people 
•  Expansion of our training courses available on Marston’s 

Talent Academy Online and the provision of our apprenticeship 
programme across the Group. 

•  Further embedding of our PCDR process to ensure our people have 
absolute clarity about what they need to achieve and how they can 
work to achieve it. 

We partner with suppliers who share our values 
•  To investigate a range of ethical sourcing issues with our suppliers. 

•  Following the introduction of our Pub Food Supplier Charter, we 

will consider how similar expectations can be communicated to our 
other key suppliers. 

•  Modern Slavery: we intend to extend the coverage of our supply 

chain base and publish a policy on Modern Slavery during the year. 

We care about our customers’ wellbeing 
•  Work with our suppliers to identify ways in which the calorie content 

of our meals can be reduced. 

•  Monitor consumer healthy eating trends and develop our 

menus accordingly. 

•  Strive to support Drinkaware’s campaigns and initiatives. 

We celebrate our local communities 
•  Encourage our teams to donate their time to support 

local charities. 

•  Report more stories of how our teams support charities, fund 

raising events and local projects. 

•  Look at engaging with the Onside Youth Zone charity nationally, 

particularly where they have youth centres in proximity to our pubs, 
breweries and depots. 

We reduce our environmental impact 
•  Relaunch our Energy Heroes employee engagement programme. 

•  Future technical initiatives: continue to install LED lighting in 
back of house areas, cellar temperature management and 
voltage optimisation. 

•  Energy saving trials next year: building management systems and 

battery storage. 

•  Reporting of water usage by site to be enhanced. 

•  Achieve zero waste from our pubs to landfill. 

Diverting waste from landfll 
Awareness of our commitment to reduce waste going to 
landfll has increased amongst our pub teams following 
our ‘Wise up to Waste’ campaign this year. In addition, food 
collections from our pubs have increased dramatically 
since appointing a new contractor, UK WSL, in 2016. 

More detail about how we reduce our environmental impact can 
be found online at www.marstons.co.uk/responsibility 

38 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
GOVERNANCE 
Corporate Governance Report 

Board of Directors 

Nomination Committee Report 

Audit Committee Report 

Directors’ Remuneration Report 

Directors’ Report 

Statement of Directors’ Responsibilities 

41 

42 

48 

50 

53 

63 

66 

Marston’s PLC Annual Report and Accounts 2017 | 39 

Strategic Report | Governance | Financial Statements | Additional Information 
UK Corporate Governance
Code Compliance
Statement 
The version of the Corporate 
Governance Code applicable to the 
current reporting period is the April 
2016 UK Corporate Governance 
Code.The Code is available on the 
Financial Reporting Council’s website 
(www.frc.org.uk). 

Marston’s PLC was compliant 
with all relevant provisions of the 
Code during the reporting period 
under review. 

GOVERNANCE REPORT 

We have used the key themes of the 
Code to structure this report: 

1. Leadership 

For our governance framework, 
management structure and roles see 
page 41 

2. Effectiveness 

For details of this year’s Board evaluation, 
training and induction and diversity details 
see page 46 

3. Shareholder Relations 

For details of our engagement with 
shareholders see page 49 

4. Accountability 

Details of our internal processes and our 
Audit Committee’s report start on page 50 

5. Remuneration 

Details of payments made to  Directors are 
set out on pages 53 to 62 

Chairman’s Introduction 

experience relevant to the Group, are set out 
on pages 42 to 43. 

BOARD AND COMMITTEE 
SUCCESSION 

As announced last year, following the 
retirement of Neil Goulden after the Annual 
General Meeting (‘AGM’) in January 2017, 
Carolyn Bradley assumed the role of Senior 
Independent Director and also became a 
member of the Remuneration Committee, 
and Catherine Glickman took over as Chair 
of the Remuneration Committee. Prior to 
the announcement of our 2016/17 results, 
we announced that Nick Backhouse will 
retire from the Board at the conclusion 
of the 2018 AGM. I would like to thank 
Nick on behalf of the Board for his valued 
contribution to Marston’s during his tenure 
with the Company. Nick will be succeeded 
as Chairman of the Audit Committee by 
Matthew Roberts. Carolyn Bradley will 
also join the Audit Committee from the 
same date. Further details on the Board’s 
composition are given on page 41. 

REMUNERATION POLICY 

The Policy approved by shareholders at 
the 2017 AGM applied throughout the year 
and all payments made to Directors during 
the year have been made in line with that 
Policy. Further details are provided in the 
Remuneration Report on pages 53 to 62. 

AUDIT 

As previously announced, during the year we 
conducted a formal tender of our external 
audit provider. Following a thorough process 
overseen by an internal panel, the Audit 
Committee recommended the appointment 
of KPMG as the next external auditor. It is the 
Board’s intention to appoint KPMG after the 
conclusion of the 2018/19 audit. The Audit 
Committee has continued to focus on the 
development of the internal audit strategy, 
with the appointment of a new Head of 
Internal Audit, and key deliverables from the 
internal audit plan for the year. During the 
year, as part of their normal monitoring 
procedures, the Financial Reporting Council 
(the ‘FRC’) reviewed the Group’s 2016 Annual 
Report and Accounts. I am pleased to 
report that no changes were required to our 
accounting policies, but we have enhanced 
our disclosures in certain areas of our 2017 
Annual Report and Accounts. Further details 
are provided in the Audit Committee Report 
on pages 50 to 52. 

Roger Devlin 
Chairman 
30 November 2017 

Roger Devlin 
Chairman 

“Our governance 

framework continues 
to support the delivery 
of our strategic 
priorities and protect 
the interests of our 
stakeholders.” 

DEAR SHAREHOLDER 

We believe that good governance is 
fundamental to achieving our aim of making 
Marston’s ‘The Place to Be’ for our people, 
our customers and our shareholders. As a 
Board we are responsible for demonstrating 
the desired values and behaviours that we 
want to embed within the culture of our 
business. Our governance framework, 
set out on the following pages, supports 
the delivery of our strategic priorities and 
helps to protect the interests of all our 
stakeholders. The 2016 UK Corporate 
Governance Code (the ‘Code’) has applied 
throughout the reporting period under review 
and I am pleased to confirm that the Board 
considers it has fully complied with the main 
principles of the Code. 

This review, together with the reports that 
follow from each of the Nomination, Audit 
and Remuneration Committees, provides an 
overview of our key governance activities and 
practices during the period. 

BOARD EFFECTIVENESS 

The Board is mindful of the need for 
continuous review of its own effectiveness, in 
order to support the Group in its ambitions. 
Last year’s annual Board evaluation was 
conducted by Independent Audit, a corporate 
governance consultancy. Progress made 
during this year on the key points identified 
during last year’s evaluation to improve and 
develop the efficiency of the Board are set 
out on page 46. This year the Board have 
conducted a self-assessment evaluation 
by means of a questionnaire and individual 
meetings between myself and each member 
of the Board. The outcomes of both were 
discussed in detail at our October Board 
meeting and the agreed actions arising are 
summarised on page 46. Profiles of each 
Director, together with information on their 

40 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
   
 
 
   
 
   
 
   
 
 
Corporate Governance Report 

1. Leadership 
GOVERNANCE FRAMEWORK 

The Board 

Principal Committees 
Audit, Nomination, Remuneration 

Supporting 
Committees 
Risk & Compliance, 
Business Continuity, 
Data Security, 
Corporate Responsibility 

Roles and 
Responsibilities 

Matters Reserved 
for the Board 
Committee terms of reference 

Assurance 
Internal controls, 
Auditing, 
Legal and regulatory 
compliance 

Making Marston’s 
The Place to Be 

Implementation 
of Strategy 
Monitoring 
performance 

Management 
Committees 
PLC Exec, 
Marston’s Beer 
Company 
Divisional Board, 
Disclosure Committee 

Enterprise wide risk management 

-

Ways of Working 

The Board is collectively responsible to 
shareholders for the long-term success 
of the Group. Our governance framework 
allows the Group to operate within a 
set of prudent and effective controls by 
establishing roles and responsibilities, 
accountabilities and risk management 
processes thereby enabling the sustainable 
delivery of our strategic objectives. 
The principal decision-making body within 
the Group is the Board and the schedule of 
matters reserved to the Board sets out the 
extent of their responsibilities. This schedule 
is reviewed annually. Certain roles and 
responsibilities have been delegated by the 
Board to its principal Committees, with the 
Chairman of each Committee reporting to 
the Board on decisions and actions taken. 
The Terms of Reference for each Committee 
are reviewed annually by the Board to ensure 
they remain fit for purpose and comply with 
the provisions of the Code. 

THE SCHEDULE OF 
MATTERS RESERVED 
FOR THE BOARD 
Main matters relate to: strategy, major 
capital expenditure, acquisitions 
and disposals, capital structure and 
financial results, internal controls, 
governance and risk management, 
committee membership and terms of 
reference.The schedule, last reviewed 
in September 2017, is available on the 
Company’s website. 

The Management Committees meet on a 
regular basis to oversee the implementation 
of strategy and monitor performance. 
The Supporting Committees provide 
assurance to the Board on the operation of 
internal controls, auditing and compliance 
with legal and other regulatory obligations. 
This framework is supported and enabled by 
the risk management process (see page 22) 
and our Ways of Working (see page 12). 

BOARD COMPOSITION 

Our Board currently comprises eight 
Directors. In addition to the Chairman Roger 
Devlin, there are five Non-executive Directors 
and two Executive Directors. As previously 
announced, Nick Backhouse will retire from 
the Board at the conclusion of the 2018 
AGM. He will be succeeded as Chairman of 
the Audit Committee by Matthew Roberts. 
When considering the need to appoint a 
new Director, the Nomination Committee 
considers the balance of skills, knowledge 
and experience on the Board to ensure it 
remains relevant, appropriate and effective. 

We consider all of our Non-executive 
Directors (NEDs) to be independent and the 
charts below portray the balance and tenure 
of the Board as at the date of this report. 

Balance between Executive and 
Non-executive Directors 

Male/female representation on 
the Board 

Tenure of Chairman and 
Non-executive Directors 

Chairman 

Non-executive 

Executive 

1 

5 

2 

Male 

Female 

6 

2 

0–3 years 

3–6 years 

6+ years 

1 

4 

1 

Marston’s PLC Annual Report and Accounts 2017 | 41 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors 

CHAIRMAN 

Roger Devlin 

Board 
Committees 

N* 

Independent 
Yes 

Appointed to the Board 
September 2013 

Other appointments 
Chairman of SIS 

Independent Non-
executive Director of the 
Football Association 

Past experience 
Previously Non-
executive Director of 
National Express and 
RPS Group 

Previously Chairman of 
Principal Hayley Group, 
Porthaven Nursing 
Homes and Corporate 
Development Director 
at Hilton International 

EXECUTIVE DIRECTORS 

Ralph Findlay 
Chief Executive Offcer 
(CEO) 

Board 
Committees 

N 

Independent 
No 

Appointed to the Board 
May 1996 

Initially appointed 
Finance Director in 1996 
becoming CEO in 2001 

Qualifed Chartered 
Accountant and Treasurer 

Andrew Andrea 
Chief Financial and 
Corporate Development 
Offcer (CFO) 

Independent 
No 

Appointed to the Board 
March 2009 

Joined the Company 
in 2002 

Qualifed 
Chartered Accountant 

Other appointments 
Non-executive Director 
at Portmeirion Group PLC 

Past experience 
Roles held at Guinness 
Brewing Worldwide, Bass 
Brewers Limited and 
Dolland & Aitchison 

Other appointments 
Non-executive Director 
and Chair of Audit 
Committee at Bovis 
Homes Group PLC 

Chair of Council and 
Pro Chancellor at 
Keele University 

Director of BBPA 

Past experience 
Roles held at Geest Plc 
and Bass Plc 

Key 

A

 N 

R 

* 

Audit 
Committee

Nomination 
Committee

Remuneration 
Committee 

Denotes Committee 
Chairman 

SENIOR INDEPENDENT 
DIRECTOR 

GROUP SECRETARY 

Carolyn Bradley 

Anne-Marie Brennan 

Board 
Committees 

N 

R 

Independent 
Yes 

Appointed to the Board 
October 2014 

Past experience 
UK Marketing Director 
at Tesco 

Trustee of the 
DrinkAware Trust 

Other appointments 
Non-executive Director 
at Legal and General 
Group Plc 

Director of The 
Mentoring Foundation 

Trustee of Cancer 
Research UK 

Non-executive Director 
of Majid Al Futtaim 
Retail LLC 

Appointed as Secretary 
October 2014 

Joined the Company in 1998 

Qualifed Chartered 
Secretary and 
Chartered Accountant 

Skills directly relevant to our business model 

50% 

Beer 

50% 

Pubs 

38% 

Rooms 

50% of our Board 
have experience 
in beer businesses 

50% of our Board 
have pubs 
and bar experience 

38% of our Board 
have experience 
in hotels and lodges 

42 | Marston’s PLC Annual Report and Accounts 2017 

  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
 
  
 
  
 
  
  
 
 
NON-EXECUTIVE DIRECTORS 

Matthew Roberts 

Catherine Glickman 

Board 
Committees 

A  N 

Independent 
Yes 

Appointed to the Board 
March 2017 

Other appointments 
Chief Financial Offcer 
of Intu Properties Plc 

Past experience 
Chief Financial Offcer of 
Gala Coral Group Limited 

Finance Director of 
Debenhams plc 

Board 
Committees 

N  R* 

Independent 
Yes 

Appointed to the Board 
December 2014 

Other appointments 
Member of the 
Institute of Personnel 
and Development 

Past experience 
Group HR Director of 
Genus Plc 

Group HR Director 
at Tesco 

Robin Rowland 

Nick Backhouse 

Board 
Committees 

A  N 

R 

Independent 
Yes 

Appointed to the Board 
September 2010 

Other appointments 
Chief Executive of YO! 
Sushi Limited 

Non-executive Director at 
Eathos Limited and Caffè 
Nero Group Limited 

ALMR Board Director 

Past experience 
Roles held at Whitbread 
Inns, The Restaurant 
Group Plc and Scottish 
& Newcastle Plc 

Board 
Committees 

A*  N 

Independent 
Yes 

Appointed to the Board 
February 2012 

Other appointments 
Senior Independent 
Director of Hollywood 
Bowl Group plc 

Director of Chichester 
Festival Theatre 

Fellow of the Institute of 
Chartered Accountants 

Past experience 
Senior Independent 
Director of Guardian 
Media Group 

Senior management 
positions in the 
pub, leisure and 
fnancial sectors 

Other relevant experience of our Board 

63% 

Food 

88% 

Retail 

75% 

Leisure 

75% 

Operational 

50% 

Finance 

Marston’s PLC Annual Report and Accounts 2017 | 43 

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Corporate Governance Report continued 

ROLES AND RESPONSIBILITIES 

There is a clear division of responsibility between the roles of the Chairman and the Chief Executive Officer (CEO) which are set out in writing and 
agreed by the Board. The key responsibilities for each Board member are set out below. 

CHAIRMAN 

SENIOR INDEPENDENT 
DIRECTOR 

NON-EXECUTIVE 
DIRECTORS 

Roger Devlin is responsible for: 

Carolyn Bradley is responsible for: 

•  The operation, leadership and 
governance of the Board. 

•  The effectiveness of the Board. 

•  The agenda, style and tone of Board 

discussions with a particular focus on 
strategic matters. 

•  Ensuring each Non-executive 
Director makes an effective 
contribution to the Board. 

•  Ensuring through the Group 
Secretary that the Directors 
receive accurate, timely and 
clear information. 

•  Acting as a ‘sounding board’ for the 

Chairman and an intermediary for the 
other Directors. 

•  Acting as chairman if the Chairman 

is conflicted. 

•  Leading the Non-executive Directors 

in their annual assessment of 
the Chairman’s performance and 
providing feedback. 

•  Acting as a conduit to the Board for 
the communication of shareholder 
concerns when the normal channels 
have failed to resolve, or for when 
such contact would be inappropriate. 

The roles of Nick Backhouse, Catherine 
Glickman, Robin Rowland and Matthew 
Roberts are to: 

•  Constructively challenge proposals 

on strategy. 

•  Contribute to the development of 

longer-term strategy. 

•  Meet with the Chairman, at least 
annually, without the Executive 
Directors being present. 

•  Scrutinise management performance 
in the delivery of strategic objectives. 

•  Monitor operational and 
financial performance. 

CHIEF EXECUTIVE 
OFFICER 

CHIEF FINANCIAL 
AND CORPORATE 
DEVELOPMENT OFFICER 

GROUP 
SECRETARY 

Ralph Findlay is responsible for: 

Andrew Andrea is responsible for: 

Anne-Marie Brennan is responsible for: 

•  The performance of the Group in line 
with the strategies and objectives 
established by the Board and under 
powers delegated by the Board. 

•  Ensuring the Board is supplied 
with information relevant to its 
strategic role. 

•  Leading the Executive Directors 
and senior management in 
the operational and financial 
management of the business. 

•  Providing clear and visible leadership 

in business conduct. 

•  The effective and ongoing 

communication with shareholders. 

•  Working with the CEO to develop 

and implement the Group’s 
strategic objectives. 

•  Delivering the financial performance 

of the Group. 

•  Ensuring that the Group remains 
appropriately funded to pursue its 
strategic objectives. 

•  Investor relations activities (and 

communications to investors) with 
the CEO. 

•  Ensuring effective information 
channels within the Board and 
its Committees, and between 
senior management and Non-
executive Directors. 

•  Advising on regulatory compliance 

and corporate governance. 

•  Facilitating individual induction 
programmes for Directors and 
assisting with their development 
as required. 

•  Communications with retail 

shareholders and organisation of 
the AGM. 

•  Chairing the Risk & Compliance 
Committee and Data Security 
Committee. 

MANAGEMENT COMMITTEES 

The PLC Exec comprises of the CEO, CFO, Managing Director (MD) of Marston’s Beer Company (MBC), Group Estates Director, Group People 
Director, Group Secretary and the Operations Directors of each of the pub operating segments: Destination, Premium, Taverns and Leased. 
It meets monthly to review operational performance and controls; consider property proposals, capital investment and new initiatives; people 
development, and to approve internal policies and governance, and financial matters within the authority limits delegated by the Board. 

MBC has a separate management board owing to the breadth of operations within the division. The MBC Board comprises the MD, Director of 
Finance and Customer Services, Director of Brewing, Director of Logistics, Director of Sales (Free Trade), Director of Sales (National), Brands 
Marketing Director, Group People Director and the Head of Technology Services. The division’s strategy is presented to the PLC Board for 
approval each year and the extent of their autonomy is determined by this strategy and the Group’s financial authority limits. The MBC Board 
meets on a regular basis to review the operational performance of each channel, capital investment proposals, people development and 
strategic initiatives. 

44 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
BOARD AGENDA AND ACTIVITIES DURING THE YEAR 

The Board’s agenda comprises a combination of regular business matters and a forward agenda of other specific matters for consideration. 
The agenda for each meeting is prepared by the Group Secretary and agreed with the Chairman and CEO. This ensures sufficient time is devoted 
to key business matters at the appropriate time and the agenda remains flexible to accommodate the addition of any specific items for discussion 
as required. 

Standing items and regular reports cover the Group’s financial position, risk management, regulatory compliance and consumer insight. 
Updates on activities across each operating division and performance against targets are reported to the Board in a monthly summary of key 
business operations. Board papers are circulated in advance of each meeting to ensure that Directors have sufficient time to review them before 
the meeting. Items considered during the period include: 

Strategy 

Annual strategy day 

Customer Focus and 
Business Operations 

Leadership and People 
Development 

Governance 

Lodge development 
and expansion 

Key personnel 
succession planning 

Effectiveness of Board 
and Committees 

Annual plan 

Retail systems update 

Appraisal and 
career development 
assessment process 

Acquisition of 
pubs package 

Health, safety and food 
hygiene review 

Apprenticeships 
programme 

Acquisition of Charles 
Wells beer business 

Pubs Code update 

Financing proposals 

Corporate responsibility 
strategy and update 

Refinancing main 
bank facility 

MBC strategy 

Annual insurance 
renewal 

Matters Reserved 
for the Board and 
delegated authorities 

Group risks and risk 
management review 

Assessment of 
key business and 
financial controls 
Fair, balanced and 
understandable review 
of Annual Report 
and Accounts 
New auditor 
appointment 

Modern Slavery 
Statement 

Shareholder 
Focus 

Review of results 
announcements 
and Annual Report 
and Accounts 
Dividend proposals 

Going concern 
and Viability 
Statement review 
AGM preparation 

Non-pre-emptive cash 
placing of ordinary shares 

Shareholder feedback 
and perceptions 

Investor feedback 

BOARD AND COMMITTEE MEETING ATTENDANCE 

The Board met nine times during the year, allowing sufficient opportunities to effectively challenge and monitor the Group’s progress against its 
strategic objectives and within the governance framework. 

The three principal Committees of the Board deal with financial and risk matters, remuneration and succession planning. Each has its 
own terms of reference which are regularly reviewed and updated by the Committee before they are considered and approved by the Board. 
Reports from each Committee can be found on pages 48, 50 and 53. The table below shows each Director’s attendance throughout the year: 

Name 

Board 

Nomination 

Audit 

Remuneration 

2017 STRATEGY DAY – ON THE AGENDA 

Andrew Andrea 

Nick Backhouse 

Carolyn Bradley1 

Peter Dalzell2 

Roger Devlin 

Ralph Findlay 

9/9

9/9 

9/9 

8/9

9/9

9/9

Catherine Glickman 

9/9 

Neil Goulden3 

Robin Rowland 

Matthew Roberts4 

3/4 

9/9 

5/5 

– 

2/2 

2/2 

– 

2/2 

2/2 

2/2 

– 

2/2 

2/2 

– 

– 

2/3 

– 

– 

– 

4/4 

1/1 

4/4 

–

4/4 

– 

–

– 

– 

– 

1/1 

4/4 

3/3 

1. Carolyn Bradley joined the Remuneration Committee with effect from 24 January 2017. 

2. Peter Dalzell stepped down from the Board with effect from 29 September 2017. 

3. Neil Goulden retired from the Board on 24 January 2017. 

4. Matthew Roberts was appointed as a Director with effect from 1 March 2017. 

The annual strategy day enables the Board to focus in-depth on the 
strategy, progress and implementation. In 2017, a number of senior 
managers attended the Strategy Day to present proposals on their 
areas of responsibility, helping to inform the debate around the 
continued development of strategy. Once again the Board were joined 
for dinner by a number of senior managers from across the business, 
enabling Non-executive Directors to engage, discuss and debate with 
those in attendance. The key themes of the Strategy Day comprised: 

•  General market trends, regulatory challenges, performance 

and priorities. 

•  Five year financial plan, capital allocation and 

corporate opportunities. 

•  Evolution of property development expertise. 

•  Progress and plans in developing the digital strategy for 

Marston’s pubs. 

•  Organisational and behavioural change in operating pubs. 

Marston’s PLC Annual Report and Accounts 2017 | 45 

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Corporate Governance Report continued 

2. Effectiveness 

Commitment 
Significant commitments of the Directors 
held outside of Marston’s are disclosed prior 
to appointment and on an ongoing basis 
where there are any changes. Actual and 
potential conflicts of interest are regularly 
reviewed. The Board has authority, under 
the Articles of Association, to authorise 
potential conflicts of interest and to 
impose any limits or conditions it sees fit. 
All of our Directors are required to allocate 
sufficient time to the Group to discharge 
their responsibilities effectively and this is 
reviewed by the Chairman as part of the 
annual evaluation process. 

BOARD EVALUATION SUMMARY 

Evaluation 
The Code recommends that an annual 
evaluation of the effectiveness of the Board 
and its Committees is conducted and that 
this process is externally facilitated at least 
every third year. Last year’s evaluation 
was conducted by Independent Audit, an 
external corporate governance consultancy, 
and progress made against key action 
points is summarised below. This year’s 
annual Board evaluation was carried out 
internally; a questionnaire was circulated 
to all Board members and this formed the 
basis of individual meetings between the 
Chairman and each Director. The discussion 
covered the constitution and conduct of the 
Board, the contribution of each Director 

and the structure of the Board Committees. 
The Chairman concluded that the current 
composition of the Board is appropriate, 
meetings are conducted in an open and 
honest manner and with greater levels of 
constructive challenge. Each Director is 
considered to own their individual specialism 
and make an effective contribution to 
meetings. The Board Committee structure is 
working well and the NEDs will continue to 
meet informally with the CEO being invited 
on occasions. 

Agreed action points, together with an 
update on progress against the action 
points from the 2015/16 evaluation are 
shown below: 

Our 2016 recommendations 

Update 

Our 2017 recommendations 

•  Bi-annual dinners with the 

Leadership Group. 

•  The Board hosted two dinners with senior 

•  Senior management to attend Board 

managers during the year. 

meetings on a regular basis. 

•  NEDs to meet three times per year without 

•  NEDs met three times during the year 

the Executive Directors. 

without the Executive Directors. 

•  Future presentations requested on 
employee and customer feedback. 

•  NEDs to provide more constructive and 
rigorous challenge that will be minuted 
for regular review. 

•  Future Board presentations will have 

greater clarity of purpose. 

•  Minuted challenges from the NEDs are 

followed up on a regular basis. 

•  Board meetings to be held at our pubs 
and brewery sites when practicable. 

•  The Board and presenters are briefed 
on the purpose and desired outcomes 
from presentations. 

•  NEDs to meet 2-3 times per annum 

without the Executive Directors; the CEO 
to be invited occasionally. 

•  A more rigorous approach to risk reviews 
will be adopted to ensure the framework 
reflects the processes and remains relevant 
and robust. 

•  A forward calendar of internal meetings 

and events will be circulated to allow NEDs 
greater opportunity to interact 
with the business. 

•  Electronic Board papers to be offered 

•  Organisational changes have been 
made to the risk management 
process and a restructure of Health 
and Safety management is underway. 
Proposals are being developed to 
deepen Board engagement with specific 
risk scenarios. 

•  A forward calendar of internal events 

has been circulated. 

in addition to a hard copy option. 

•  The majority of Board members now receive 

their Board papers electronically. 

•  Strategy Day papers to adopt a more 

rigorous review of evidence-based data 
to support proposals. 

46 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RE-ELECTION OF DIRECTORS 

With the exception of Nick Backhouse 
all Directors will offer themselves for 
re-election at the AGM. Details of each 
Director serving on the Board at the date 
of this Report are set out on pages 42 to 
43 and shall be set out to shareholders in 
the papers accompanying the re-election 
resolutions for the AGM. The Board is of 
the opinion, supported by the Nomination 
Committee, that each Director continues to 
make an effective and valuable contribution 
and demonstrates commitment to his or 
her role. 

partner also provided a briefing ahead of 
Matthew’s first Audit Committee meeting. 
Matthew has also met with the Head of 
Treasury and the new Head of Internal Audit. 

The Group Secretary advises the Board on 
all governance matters and makes herself 
available to all Directors for advice and 
services. If necessary, Directors may seek 
independent professional advice at the 
Company’s expense in the performance of 
their duties. 

DIVERSITY POLICY 

The Board, through the CEO, takes 
overall responsibility for diversity and 
equality across the Group. Catering for the 
preferences of our many different customers 
is fundamental to our business and therefore 
it is essential that we consider diversity in 
our decision-making process. Our Ways of 
Working are shared throughout Marston’s: 
we recruit the best people, invest in our 
people and put people first – whether 
that’s the Marston’s team, our customers 
or our suppliers. We do not discriminate 
in any way, always seeking to appoint the 
candidate that best fits the role, regardless 
of gender, race or background. We have a 
Whistleblowing Policy, the purpose of which 
is to ensure that our people feel secure when 
raising any concerns they may have without 
any adverse effect on their career and 
development at Marston’s. Further details 
of Marston’s approach to diversity and our 
equal opportunities policy can be found on 
our website at www.marstons.co.uk 

Gender diversity 
Number of employees at 30 September 2017 

8 

2 

6 

49 

11

14,822 

7,653 

38

7,169

Directors 

Senior 
Managers 

Total 
employees 

Female 

Male 

TRAINING AND 
DEVELOPMENT 

As part of the 2017 Board evaluation, 
the Chairman conducted individual 
development reviews with each Director. 
Part of the Chairman’s role is to ensure 
the effectiveness of the Board and, as 
such, he takes responsibility for ensuring 
that Directors continually update their 
skills, knowledge and familiarity with 
the Group. Where specific training needs 
are identified these are incorporated into 
the Board forward agenda or a personal 
development plan if appropriate. The Group 
provides the resources to meet relevant 
development requirements for individual 
Directors as and when required and 
it will continue to review development 
initiatives for Directors. The NEDs attend 
a number of external technical seminars 
run by professional advisers and the Group 
Secretary continues to monitor the need for 
briefings and updates on compliance and 
regulation. During the year, for example, the 
Board received an update on the Group’s 
compliance with the Pubs Code regulations. 

To be able to continue to constructively 
challenge proposals on strategy and 
contribute to the ongoing development and 
implementation, the NEDs spend time with 
the Executive Directors and other senior 
managers as well as visiting a range of 
pubs and brewery outlets. NEDs are also 
encouraged to engage with our people 
across the business to further enhance their 
understanding of the business. 

Induction programmes are tailored for 
each individual Director when joining the 
Board. A comprehensive information pack 
is compiled covering an explanation of 
the Group’s financing structure, relevant 
statutory and regulatory guidance notes 
including, for example, the UK Corporate 
Governance Code, the Company’s Share 
Dealing Policy and guidance on Directors’ 
duties. Also included are Group policies, 
structure charts, matters reserved for the 
Board and Committee terms of reference. 
An induction programme will include site 
visits and meetings with relevant colleagues 
and advisers. As part of his introduction to 
the Group, Matthew Roberts undertook tours 
of Banks’s Brewery in Wolverhampton and 
Wychwood Brewery in Witney, with the MD 
of MBC and local management teams to 
understand how the beer business operates. 
He also received a summary overview of the 
pubs division to understand the challenges 
they face and visited a number of pubs 
with senior management to reinforce the 
briefings. Further meetings took place with 
the CEO and CFO, to hear about investor 
feedback and City sentiment, with the Group 
Secretary to assess how the Company 
is governed and with the Corporate Risk 
Director to understand the main corporate 
risks to the business and how they are 
monitored and managed. The external audit 

Marston’s PLC Annual Report and Accounts 2017 | 47 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Nomination Committee Report 

Roger Devlin 
Chairman of the 
Nomination Committee 

DEAR SHAREHOLDER 

This year has seen some changes to 
the Board. As a consequence of the 
restructuring of our pub operations, Peter 
Dalzell left the Board and, as previously 
disclosed, Nick Backhouse our Audit 
Committee Chairman, will retire from 
the Board with effect from the AGM in 
January 2018. At its November meeting, 
the Nomination Committee considered the 
key roles affected by this and, as previously 
announced, Matthew Roberts will assume 
the role of Chairman of the Audit Committee 
following Nick’s retirement. Carolyn Bradley 
will join the Audit Committee from the 
same date. 

The Nomination Committee has considered 
the skills and experience required to support 
the Board and Group in the context of 
strategy, the current climate and longer-
term succession planning. As a result the 
Committee has recommended and the 
Board has accepted that no additional 
Directors are required at this stage. 
In the interests of future refreshment and 
succession planning, the Committee will 
however continue to have regard to suitable 
candidates for future appointments. 

DIVERSITY POLICY 

Our approach to diversity is unchanged: 
we continue to take note of the guidance 
provided and we require any search agency 
that we engage to have signed up to their 
industry’s Voluntary Code of Conduct 
addressing gender diversity. We will continue 
to make appointments on the basis of merit 
and, as such, have not set a specifc target 
for numbers of female Directors. However, 
we do recognise the benefts that greater 
diversity can bring and take into account 
such factors when considering any particular 
appointment. Currently, two of Marston’s 
eight Board Directors are female. 

MEMBERSHIP 
Roger Devlin (Chairman) 

Ralph Findlay 

Nick Backhouse 

Carolyn Bradley 

Catherine Glickman 

Neil Goulden (until 24 January 2017) 

Robin Rowland 

Matthew Roberts (from 20 July 2017) 

OUR RESPONSIBILITIES 

–  Ensure the Board and its Committees 

have the right balance of skills, 
knowledge and experience. 

–  To plan for the orderly succession 

of Directors to the Board and other 
senior managers. 

–  To identify and nominate suitable 
candidates for Executive and Non-
executive Director vacancies having 
regard to, amongst other factors, 
the benefits of diversity, including 
gender diversity. 

ATTENDEES 

Other Executive Directors, senior 
management and external advisers may 
be invited to attend meetings. 

TERMS OF REFERENCE 

Full terms of reference of the Committee 
can be found in the Investors section of 
the Company’s website. 

KEY ACTIVITIES DURING 
THE REPORTING YEAR 

–  Ensuring that succession planning is 
aligned with the ongoing leadership 
requirements of the business. 

–  Refreshment of committees and 
appointment of Audit Committee 
Chairman following the retirement of 
Nick Backhouse. 

–  Reviewing the contribution and tenure 
of each Director before recommending 
for re-election by shareholders. 

–  Considering future succession planning 

for the Board. 

RE-ELECTION AND 
EVALUATION 

The Committee considered the time required 
from each Non-executive Director, their 
effectiveness and the experience brought to 
the Board. Noting that Nick Backhouse will 
be retiring from the Board in January 2018, 
I believe that the tenure of the remaining 
Board members provides the right balance, 
together with their broad range of skills and 
relevant experience. 

In accordance with our terms of reference, 
the Committee has also considered its own 
effectiveness during the year. This allows 
the Committee to formally review the way 
we work and whether our strategy for 
discharging our duties remains appropriate. 
The Committee is satisfed that it continues 
to perform its duties in accordance with its 
terms of reference. 

Having discussed the personal effectiveness 
and commitment with each Director in 
individual meetings, I have concluded that 
the performance of each Board member 
continues to be effective and I therefore 
recommend to you the re-election of each 
Director standing for re-election at the 
2018 AGM. 

CHANGES IN EXECUTIVE 
MANAGEMENT 

As previously mentioned, Peter Dalzell left 
the business at the end of the year as a 
result of an internal restructuring. The Board 
has noted its appreciation to Peter for his 22 
years of service to the Group. The Committee 
has considered whether a Board containing 
two Executive Directors is appropriate and 
suffcient. The rationale for the restructuring 
was to create a leaner structure with more 
agility and greater pace by removing a 
management layer. To ensure good visibility 
into operations and accountability for 
performance, non-Board members will be 
invited to attend Board meetings from time 
to time. On this basis and in view of the 
current economic climate the Committee 
is currently satisfed that the Board will 
continue to effectively discharge its duties 
with two rather than three Executive 
Directors. The Committee will keep this 
under review. 

Roger Devlin 
Chairman of the Nomination Committee 

48 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEVELOPING THE 
NON-EXECUTIVE TEAM 

Senior Independent Director 
In January, Carolyn Bradley took over as 
Senior Independent Director from Neil 
Goulden when he retired from the Board. 
During the remainder of this year, Carolyn 
has met with advisers to better understand 
the key areas of focus for our major 
stakeholders. After the announcement of 
our results, Roger Devlin and Carolyn will 
arrange meetings with our top investors 
to gain direct insight and feedback on 
the Group. Carolyn brings to the role her 
experiences gained from her time at Tesco 
as well as her other Non-Executive roles. 
Separately, Carolyn has met with Deloitte, 
remuneration advisers to the Remuneration 
Committee, as part of her induction in 
becoming a member of that Committee. 

Remuneration Committee Chairman 
Also in January, Catherine Glickman 
assumed the role of Remuneration 
Committee Chairman. With her extensive 
experience in human resources at Genus 
and Tesco, Catherine has the right skillset 
to succeed Neil Goulden. During the year, 
Catherine has spent time with the Group 
Secretary, Group People Director and 
Deloitte to understand the Group’s approach 
to remuneration as well as matters currently 
subject to consultation and external 
factors relevant to a group of our size and 
complexity. Catherine works closely with 
the Group People Director and Company 
Secretariat to drive the Committee agenda 
and ensure decisions are relevant and 
appropriate for the Group. 

Audit Committee Chairman 
and membership 
The Committee considered the composition 
and chairmanship of the Audit Committee 
for when Nick Backhouse steps down from 
the Board at the conclusion of the AGM 
in January 2018. Matthew Roberts is a 
Chartered Accountant and current CFO at 
Intu Properties Plc, and as such has strong 
current and relevant fnancial experience 
that leaves him well placed to take over 
as Chairman of the Audit Committee after 
the AGM. Although Matthew only joined 
the Board in March, he has already made 
a valuable contribution to the role of the 
Audit Committee. To ensure that the 
Audit Committee remains compliant with 
the Code, Carolyn Bradley will become a 
member following the AGM. 

3. Shareholder relations 
We want Marston’s to be the place for long-
term investors who support our strategy. 
Engagement with our shareholders is 
essential, supporting their understanding 
and confdence in the development and 
implementation of the medium and longer-
term strategy of the Group. 

The investor relations programme focuses 
on institutional shareholders, fund 
managers and analysts and is managed by 
the Executive Directors. The CEO and CFO 
meet with private client fund managers 
on a quarterly basis to discuss strategy, 
performance, management and governance, 
within the constraints of information which is 
already publicly available. 

The key topics discussed with investors each 
year are: 

•  Current market conditions and 

consumer behaviour. 

•  A review of the pub and beer strategy, 
including future expansion plans. 

•  A review of performance in the year. 

•  Understanding the cost outlook. 

•  A review of financing and covenants. 

This year, there was an additional discussion 
of the rationale behind the CWBB acquisition 
and the equity fnancing of the transaction. 

Formal written feedback from analysts and 
institutional shareholders is received twice 
each year following meetings with the CEO 
and CFO and this is reviewed by the Board 
to ensure that shareholder views and any 
issues of concern are heard by all Directors. 
The Chairman and Senior Independent 
Director make themselves available for 
meetings with the Company’s major 
institutional investors each year but none 
were taken up this year. 

The Group Secretary oversees 
communication with private individual 
shareholders on behalf of the Board. 
The investor section of the Marston’s website 
is the key source of information available 
to all shareholders and provides share 
price information, results presentations 
and announcements, fnancial calendars 
and general information on the business. 
The Annual Report and Accounts is the 
main communication tool providing a 
comprehensive review of the business, 

details of our governance arrangements and 
annual results. 

All shareholders have the opportunity to 
communicate directly with the Board of 
Directors at the Company’s AGM. Prior to 
the formal business of the AGM the CEO 
presents an update on recent trading 
performance and developments in the 
business. Shareholders are able to ask 
questions during the meeting, followed by 
an opportunity to meet with the Directors 
on an informal basis. All of our Directors 
attend the AGM and the Chairman of the 
Board and each Committee are available to 
answer shareholder questions during the 
formal business of the meeting. The senior 
management team also attend and meet 
with shareholders before and after the 
meeting thus providing an opportunity for 
a deeper engagement. The voting on all 
resolutions at the AGM is conducted by way 
of a poll. This is to allow all shareholders 
who are present in person, by proxy or 
unable to attend, to vote on all resolutions 
in proportion to their shareholding. 
The Company releases the results of voting, 
including proxy votes on each resolution, 
on its website on the next business day 
at www.marstons.co.uk/investors and 
announces them through a Regulatory News 
Service. Details of the 2018 AGM are set out 
in the separate Notice of Meeting. 

Analysis of shareholder register 
by investor type 

Private client fund managers 

Private investors 

Institutional investors 

% 

29.41 

11.17 

59.42

 Shareholder engagement summary: key communication channels 

Institutional shareholders and analysts 

Private client fund managers 

Private shareholders 

•  Rolling investor relations programme. 

•  Quarterly meetings with CEO and CFO. 

•  AGM with full Board and senior 

•  Bi-annual written feedback received. 

•  Chairman and Senior Independent 
Director available to meet with our 
largest shareholders. 

management present. 

•  Annual Report and Accounts and website. 

•  Group Secretary oversees communication 

on behalf of the Board. 

Marston’s PLC Annual Report and Accounts 2017 | 49 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Audit Committee Report 

4. Accountability 
Fair, balanced and understandable 
assessment 
It is a requirement of the Code that the 
Board should consider whether the Annual 
Report and Accounts, taken as a whole, 
is fair, balanced and understandable. 
To support this assessment, comprehensive 
reviews are undertaken at regular intervals 
throughout the year-end process by senior 
management. The preparation of the Annual 
Report and Accounts is coordinated by the 
Company Secretariat team with signifcant 
input from the Finance team and support 
from other contributing colleagues across 
the Group. Drafts of each section of the 
Annual Report and Accounts are submitted 
to Board meetings prior to publication, 
allowing suffcient time to review and provide 
an opportunity for challenge and discussion, 
ahead of approving the fnal documents. 
In addition, the external Auditors review the 
consistency between the narrative reporting 
and fnancial disclosures. 

Compliance 
Marston’s Risk & Compliance Committee, a 
supporting committee within our governance 
framework, monitors all areas of legal and 
regulatory compliance across the Group. 
The Committee meets quarterly, and 
includes representatives from across the 
business, in order to consider the impact 
of any emerging areas of legislation, the 
effectiveness of our internal systems and 
challenges to current compliance processes. 

Risks and internal controls 
The Group’s approach to risk management, 
systems and internal controls is explained 
as part of the Strategic Report on pages 
22 to 24. 

Nick Backhouse 
Chairman of the 
Audit Committee 

DEAR SHAREHOLDER 

As Chairman of the Audit Committee, 
I am pleased to present the Audit 
Committee’s Report for the period ended 
30 September 2017. 

The Committee is comprised of three 
NEDs, all of whom are independent. 
Each Committee member contributes their 
own fnancial and business experience to 
effectively assess the external and internal 
audits of the Group and the internal control 
and risk management systems. The Board 
is satisfed that both Matthew Roberts and I 
meet the requirements of the Code as having 
recent and relevant fnancial experience. 

Throughout the year, we have continued 
our focus on the integrity of fnancial 
reporting and internal controls, challenging 
and debating the reports, statements and 
fndings presented to us. In addition, we 
continue to monitor changes in regulation 
and the potential impact on the Group’s 
fnancial reporting and assurance processes. 
The Committee has reviewed the assurance 
process and risk management framework 
to ensure that it remains appropriate 
and provides a robust assessment of the 
principal risks to the business. This review 
and assessment is further supported by the 
internal audit function where, this year, we 
have appointed a new Head of Internal Audit, 
reporting to the Corporate Risk Director. 
The Committee has worked closely with 
both in developing the internal audit strategy 
and the detailed audit plan for the next 
12 months. The strategy and plan provide 
independent and objective assurance using a 
risk-based methodology targeted to help the 
business achieve its strategic objectives. 

Having reviewed the external audit 
process, the Committee believes that 
PricewaterhouseCoopers (PwC) continue 
to provide an effective audit service and 
recommends their re-appointment to 
shareholders. As previously mentioned, the 
Group conducted a full tender of the external 
audit during the year and it is our intention 
to appoint KPMG at the conclusion of the 
FY19 audit. Details of the tender process and 
the timing of the appointment of the new 
external auditor are set out on page 52. 

During the year, the Company received a 
request for information from the Financial 
Reporting Council (FRC) in respect of the 
2015/16 Annual Report and Accounts. 
Having explained all matters raised to the 
satisfaction of the FRC no adjustments to 
prior periods are required. The review was 
helpful in highlighting certain areas that 
would beneft from clearer communication 
and, as a result of the review, we have 
included additional disclosure in this year’s 
Annual Report and Accounts. Further details 
are set out on page 52. 

Finally, I should like to take this opportunity 
to say that I have thoroughly enjoyed serving 
on the Board and Audit Committee of 
Marston’s for the last six years and, when 
I hand over the chairmanship of the Audit 
Committee to Matthew Roberts after the 
2018 AGM, I am confdent that the fnancial 
scrutiny and challenge will continue to 
ensure Marston’s remains focused on 
maximising its return on capital investment 
and delivering sustainable growth. 

Nick Backhouse 
Chairman of the Audit Committee 

50 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TERMS OF REFERENCE 

Full terms of reference of the Committee 
can be found in the Investors section 
of the Company’s website 
www.marstons.co.uk 

KEY ACTIVITIES DURING 
THE REPORTING YEAR 

•  Reviewing the main corporate risks and 
the outcomes from testing the systems 
and processes for managing and 
mitigating those risks. The Committee 
has satisfied itself that the Risk 
Management Framework provides 
sufficient assurances. 

•  Approving a viability statement that 

assesses the prospects of the Group over 
an appropriate period. The Committee 
considers that the Group’s existing five 
year financial planning horizon makes 
that time period most appropriate. 

•  Considering the Annual Report and 

Accounts and Interim Results prior to 
review by the Board. 

•  Development of the Internal Audit 

strategy, review of the Internal Audit 
plan and appointment of a new Head of 
Internal Audit. 

•  Review of accounting policies and 

standards, and ongoing preparation 
for the new lease accounting standard 
(effective 2020). 

•  Adoption of a policy on the provision of 
non-audit services by the external 
Auditors. 

•  Review of compliance with the Pubs 

Code Regulations. 

SIGNIFICANT FINANCIAL 
JUDGEMENTS 

In recommending the Interim Results and 
Annual Report and Accounts to the Board 
for approval, the Committee reviewed in 
particular the accounting for and disclosure 
of the following key matters: 

Valuation of the estate. 
•  The Committee considered management’s 

view of the carrying value of property 
assets at the period end based on a 
consideration of market indicators and 
other possible triggers of impairment in 
value since the last external valuation 
of the entire property portfolio in 
2015. The Committee are satisfied 
with the methodology and agree with 
management’s view that there are no 
significant impairments or fair value 
uplifts required to the property estate, 
noting that the next valuation will be 
undertaken in 2017/18. The Committee 
are also satisfied that the valuation policy 
remains appropriate. 

Accounting for the acquisition of the 
Charles Wells Beer Business. 
•  The Committee reviewed management’s 

valuation methods for the acquired 
assets and liabilities of the Charles Wells 
Beer Business, noting in particular the 
methodology applied to the brands and 
working capital. The Committee support 
the accounting approach, acknowledging 
that the Company has twelve months in 
which to finalise these numbers. 

Non-underlying items. 
•  The Committee noted the importance of 
maintaining consistent and appropriate 
treatment of items disclosed as non-
underlying to maintain comparability of 
performance year on year. Taking into 
account the quality of earnings, the 
Committee are satisfied that the treatment 
is consistent with prior periods and the 
Group’s accounting policy. The Committee 
also noted the classification of certain 
property-related transactions and 
concurred with management’s treatment. 

MEMBERSHIP 
Nick Backhouse (Chairman) 

Robin Rowland 

Matthew Roberts (from 1 March 2017) 

Neil Goulden (until 24 January 2017) 

OUR RESPONSIBILITIES 

•  Reviewing the integrity of the Group’s 
financial statements including the 
Interim Results and the Annual Report 
and Accounts. 

•  Reviewing the effectiveness of 
the internal controls and risk 
management system. 

•  Reviewing the Group’s systems for 

detecting fraud, preventing bribery and 
allowing employees to raise concerns in 
a safe and confidential manner. 

•  Overseeing the relationship with the 

external Auditors, specifically reviewing 
and approving their fees and the terms 
of engagement. 

•  Considering and recommending the 

appointment of new external Auditors. 

•  Reviewing and monitoring the external 
Auditors’ objectivity and independence 
and the effectiveness of the 
audit process. 

ATTENDEES 

The Corporate Risk Director and external 
Auditors attend each meeting. 

Other individuals, such as the CEO and 
CFO are usually invited to attend all or part 
of the Committee’s meetings. 

COMMITTEE MEETINGS 

The Corporate Risk Director attends each 
Committee meeting providing ongoing 
assurance and regular updates on the 
Group’s main risks and the scope and 
fndings of internal audit. A number of 
standing items were reviewed by the 
Committee during the period including 
an updated Whistleblowing Policy, 
matters arising from internal audits and 
compliance and legal developments. 

Marston’s PLC Annual Report and Accounts 2017 | 51 

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–  The Company continues to value the 

current relationship with PwC. The new 
regulations require an audit tender every 
ten years and a rotation of auditors at 
least every 20 years. Under the transitional 
rules Marston’s is required to appoint new 
auditors no later than 2021. 

The Board accepted the recommendation 
of the Audit Committee and approved the 
intention to appoint KPMG as the Company’s 
new external auditor after the conclusion of 
the 2018/19 audit. 

FINANCIAL REPORTING 
COUNCIL REVIEW OF 
2015/16 ANNUAL REPORT 
AND ACCOUNTS 

During the year, the FRC reviewed the 
Group’s 2015/16 Annual Report and Accounts 
as part of their normal ongoing role in 
monitoring the quality of corporate reporting 
and compliance with reporting requirements. 

Correspondence was concluded within 
a short timeframe and no changes in 
accounting were deemed necessary. 
However, the FRC did highlight a relatively 
small number of areas where they felt 
that the disclosures in the Annual Report 
and Accounts could be enhanced, and 
consequently these have been addressed 
in the current year’s Annual Report 
and Accounts. 

The FRC has requested that we advise 
shareholders that their review provides 
no assurance that the Annual Report and 
Accounts are correct in all material respects, 
as its purpose is not to verify the information 
provided, but to consider compliance with 
reporting requirements. As such, the FRC 
and its offcers, employees and agents 
accept no liability for any reliance on its 
review by third parties, including but not 
limited to shareholders and investors. 

Audit Committee Report continued 

AUDITORS 

AUDIT TENDER 

The external Auditors attend each meeting, 
which allows the Committee the opportunity 
to review and challenge the integrity of 
the Group’s fnancial reports. The external 
Auditors also present their audit strategy, 
fndings and conclusions in respect of the 
Annual Report and Accounts and Interim 
Results. In addition, at least once a year, 
the external Auditors meet the Committee 
without any Executive Director present to 
provide an opportunity for open dialogue 
and feedback. 

In assessing the work of the external 
Auditors, the Committee continues to 
be satisfed with the scope of their work 
and their effectiveness, and recommends 
their re-appointment to the Board. 
The Committee has satisfed itself that the 
independence and objectivity of the external 
Auditors, and the safeguards to protect it, 
remain strong noting the following: 

•  The external Auditors conduct an annual 
review of their independence identifying 
all services provided to the Group 
and assessing whether the content 
and scale of such work is a threat to 
their independence. 

•  The Committee accepts that some 

non-audit work is most appropriately 
undertaken by the external Auditors. 
The Committee’s terms of reference 
and policy on non-audit services set out 
what is permissible and where such 
work is expected to be in excess of a 
specified amount, the Chairman of the 
Audit Committee must approve the work. 
Both documents are available on the 
corporate website. Below that amount, 
the CFO has authority to approve such 
work once he is satisfied that the Auditors 
are the most appropriate providers. 
In 2016/17 PwC were engaged to assist 
in a data mapping exercise undertaken 
by the Group. The Group has used other 
accounting firms for some non-audit 
work. In each case, consideration is 
given to the need for value for money, 
experience and objectivity required in the 
particular circumstances. 

•  The audit partner is changed at least 

once every five years. Mark Smith was 
appointed during the 2012/13 financial 
reporting period and will rotate off after 
the 2016/17 financial year and be replaced 
by Andrew Lyon for the period until 
handover to KPMG. 

Fees paid to the external Auditors are 
disclosed in Note 3 of the Financial 
Statements on page 86. 

As previously stated, the Group conducted a 
tender of its external audit this year. Prior to 
the commencement of the formal tender 
process, the Audit Committee Chairman 
and CFO met with relevant individuals from 
the other ‘Big 4’ and certain ‘mid-tier’ audit 
frms to assess the suitability of the various 
potential service providers. At the end of this 
process the Audit Committee concluded that 
EY, KPMG and Deloitte should be invited to 
formally tender. The current auditors, PwC, 
were excluded from the process due to the 
length of their tenure which prevents them 
continuing after 2020. 

The tender process was managed by the 
Head of Group Tax and each of the frms 
receiving a formal invitation to tender were 
offered access to a data room, brewery and 
pub visits, an information gathering day with 
senior management, as well as sessions 
with the Audit Committee Chairman, the 
CFO and the current audit partner from 
PwC. The written tender submissions were 
considered by a panel of fve before receiving 
a presentation from each of the three frms. 
The panel was comprised of the Audit 
Committee Chairman, the CFO, the Group 
Financial Reporting Manager, the Group 
Secretary and the Head of Group Tax. 

The panel assessed the written tender 
document and presentations based on the 
key criteria that had been circulated at 
the start of the process to all participating 
parties. The criteria covered effectiveness 
and effciency, business understanding, 
transition arrangements, independence and 
governance and fees. The panel considered 
that each of the frms demonstrated the 
ability to meet all of the criteria with the 
only distinguishable point being the panel’s 
assessment of how effectively Marston’s 
could work with each frm. On this point 
the panel and the Audit Committee 
were unanimous in recommending the 
appointment of KPMG. 

The Committee then considered the timing 
of the appointment and for the reasons 
set out below, they recommended that 
the change to KPMG be effective after the 
conclusion of the 2018/19 audit. 

–  The new lease accounting standard, 

IFRS 16, applies from 2019/20 and, given 
the extensive nature of the changes 
arising from implementation of this 
standard, this represents an appropriate 
accounting break. Over the next two 
years the Company will be working to 
ensure that it is suitably prepared for the 
implementation of this new standard with 
regular reviews by KPMG; 

–  The external property valuation in 2018 
necessitates a more extensive audit in 
what would otherwise be the auditor 
transition year; 

52 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report
Annual Statement 

Catherine Glickman 
Chairman of the 
Remuneration Committee 

DEAR SHAREHOLDER 

In this, my frst year as the Remuneration 
Committee Chairman and on behalf of the 
Board, I am pleased to present our report for 
the period ended 30 September 2017. 

Being a member of the Board and 
Remuneration Committee for two years has 
given me the opportunity to learn about the 
business and the approach to remuneration. 
I support the responsible approach for 
which Marston’s is known. We aim to ensure 
that our Executive Directors’ rewards are 
aligned with the interests of shareholders 
through the achievement of the Group’s 
strategic objectives. We believe that variable 
pay should only be earned for achievement 
against objective stretching targets. 
Bonus targets and longer term performance 
metrics are set at challenging levels, 
whilst also being mindful not to encourage 
excessive risk taking. These were the 
principles underpinning our remuneration 
policy put to shareholders at the Annual 
General Meeting held on 24 January 2017: I 
am encouraged by the level of shareholder 
support, with 97.88% of votes cast in favour 
of the new Directors’ Remuneration Policy. 

The policy became effective from the close 
of the 2017 AGM and the following pages 
describe how the policy has been applied 
in 2016/17. Rather than reproduce the full 
policy, in the Annual Remuneration Report, 
we have provided extracts from the policy 
alongside its implementation during the year. 
The full policy can be found on pages 49 to 56 
of the 2016 Annual Report and Accounts and 
is also available in the Governance section 
of our website (www.marstons.co.uk/ 
investors/company-profle). 

The 2016 Annual Report on Remuneration 
and the resolution to approve amendments 
to our Long Term Incentive Plan also 
received very high levels of support with 
over 99% of votes cast in favour of both 
resolutions. We will continue to engage with 
our shareholders and hope we can rely on 
your continuing support. If you would like to 
contact me directly to discuss any aspect of 
our policy or this report then please email 
me at remunerationchair@marstons.co.uk. 
I will also be available to answer your 
questions at our AGM on 23 January 2018. 

REVIEW OF THE YEAR 

Performance 
Within their respective Chairman’s and 
Chief Executive’s statements earlier in 
the Annual Report and Accounts, both 
Roger and Ralph have reported on the 
key achievements of our business for the 
year, namely record underlying turnover 
of £992.2 million and an increase of 2.9% 
in our underlying proft before taxation to 
£100.1 million. These results were achieved 
against a background of Brexit, increasing 
cost pressures, increased competition 
and subdued trading, particularly over the 
summer months. 

Pay and performance outcomes 
Annual bonus 2016/17 
The 2.9% increase in underlying Group proft 
versus 2016 is above the bonus threshold. 
The return on capital outturn of 10.7% is 
0.2% above the CROCCE base. Based on 
these results, a bonus of 22.65% of salary 
would have been earned, although the 
Committee exercised discretion to reduce 
the bonus awarded to Ralph Findlay 
and Andrew Andrea to 20% of salary 
being mindful of continuing our careful 
management of costs. This also applies to 
employees in the Group bonus scheme who 
will receive 20% of their individual bonus 
opportunity. Peter Dalzell left the business 
before the year end and details of his bonus 
(which equated to approximately 5% of 
salary) are set out on page 60. 

LTIP 2013/14 Award vesting 
The vesting estimate for the 2013/14 
LTIP Award, as reported in the 2016 
Remuneration Report, was 21%. 

In June 2017 the Committee confrmed 
this vesting outcome, consisting of a 16% 
contribution from the CROCCE performance 
measure and 5% from the relative TSR 
performance measure. When confrming 
the outturn, the Committee considered 
the unexpected and signifcant impact of 
the Brexit vote on the Company’s share 
price. The Brexit vote signifcantly disrupted 
exchange rates which saw a positive 
beneft for those companies with signifcant 
overseas earnings and, conversely, a 
negative impact for those companies 
with predominantly domestic earnings. 
The Committee deemed it appropriate to 
exercise its discretion as regards the relative 
TSR element, but to limit the vesting to the 
threshold level (25%, resulting in a 5% award 
in relation to this element). This approach 
applied to all LTIP participants including the 
senior management population. 

The decision to exercise discretion is 
not taken lightly and the Committee has 
previously used its discretion to lapse 
LTIP awards and reduce annual bonus 
pay-outs even when formulaic application 
of the performance conditions would 
result in vesting and/or greater payments. 
For example, the 2012/13 LTIP lapsed in 

October 2016, even though the formulaic 
application of the performance conditions 
would have resulted in vesting at 41.7%, 
and the 2016/17 bonus was reduced. 
The Committee will continue to consider 
the use of discretion on a case-by-case 
basis, being mindful of any impact on the 
wider workforce and general market and 
trading conditions. 

When the 2013/14 LTIP award was granted, 
the base fgure for the CROCCE performance 
measure was originally set at 10.8%, 
based on CROCCE for 2012/13. This fgure 
was disclosed in the 2014 Directors’ 
Remuneration Report and was calculated 
on the basis of a 53 week reporting period. 
This was subsequently rebased to refect a 
52 week period to enable comparisons to 
be made on a like-for-like basis, and the 
rebased fgure of 10.5% was applied to the 
LTIP awards granted in 2013/14. This base 
fgure also applies to the 2014/15, 2015/16, 
2016/17 LTIP awards and will apply to the 
2017/18 LTIP awards. 

Board change 
We announced on 5 September 2017 
that, following a senior management 
reorganisation, Peter Dalzell would step 
down from the Board on 29 September 2017 
and his employment with the Group ended 
as a result of redundancy. 

The Remuneration Committee reviewed and 
approved the remuneration arrangements 
in connection with Peter Dalzell leaving the 
business, details of which are set out on 
page 60. In approving these arrangements, 
the Committee had regard to Peter’s 
service with the Group for over 22 years, 
the support he provided during that period 
and his instrumental role in growing our 
pubs business. All such payments are 
consistent with our current Directors’ 
Remuneration Policy. 

Other key activities of the Committee 
during the year 
•  Approval of the final Directors’ 

Remuneration Policy proposed to 
shareholders at the 2017 AGM, in 
particular the inclusion of a two year 
holding period, following engagement 
with and feedback from our 
major shareholders. 

•  Consideration of pay review proposals for 
the Executive Directors, as outlined above. 

•  2017 bonus proposals and 2013/14 LTIP 

award vesting, as outlined above. 

•  Approval of SAYE and LTIP grants. 

•  Review of Executive Directors and 

senior management shareholdings 
in the Company, in the context of 
shareholding guidelines. 

Marston’s PLC Annual Report and Accounts 2017 | 53 

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Annual Statement continued 

MEMBERSHIP 
Catherine Glickman (Chairman from 
24 January 2017) 

Carolyn Bradley 

Robin Rowland 

Neil Goulden (Chairman until 
24 January 2017) 

OUR RESPONSIBILITIES 

The Committee is responsible for 
setting the framework and policy for 
Executive Directors’ remuneration and, 
within that framework, for determining 
the remuneration packages for the 
Executive Directors and the Chairman. 
The Committee also approves the design 
and pay-outs of annual and long-term 
incentives awards. In addition, we take 
note of any major changes in employee 
beneft structures applicable to the wider 
workforce and review pension provision and 
remuneration trends across the Group. 

ATTENDEES 

The Committee receives advice from a 
number of different sources. This helps to 
inform decision making and ensures the 
Committee is aware of pay and conditions 
in the Group as a whole, and conditions in 
the wider market. 

Ralph Findlay, CEO, has attended each 
meeting during the year to provide advice 
in respect of the remuneration of the 
other Executive Directors. Ralph is not in 
attendance for any discussions regarding 
his own remuneration. 

The Group Secretary, Anne-Marie Brennan, 
and the Group People Director, Catherine 
Taylor, have also attended each meeting 
during the year and provide advice to 
the Committee. 

Deloitte LLP (Deloitte) were appointed by 
the Committee in 2003 and are retained as 
an independent adviser to the Committee 
and attend meetings as and when required. 
Deloitte is a member of the Remuneration 
Consultants Group and, as such, voluntarily 
operates under the Code of Conduct 
in relation to executive remuneration 
consulting in the UK. Deloitte received fees 
amounting to £9,500 during the year in 
respect of advice given to the Committee, 
and also provided advice during the year in 
relation to the operation of the Company’s 
share plans. 

TERMS OF REFERENCE 

The Committee’s terms of reference are 
reviewed annually and can be found in 
the Governance section of the Company 
website (www.marstons.co.uk/investors/ 
company-profle). 

Looking forward to 2017/18 
Pay award effective 1 October 2017 
The Committee reviewed the salaries paid to 
Executive Directors and, taking into account 
the current economic climate, an increase 
in base salaries of 2% was approved, which 
was in line with the average salary increases 
across the Group. 

The Chairman’s fees were last reviewed 
in 2015. However, in consideration of the 
current economic climate and increasing 
pressure on costs, the Chairman expressed 
a preference for his fees not to be reviewed 
at this time. The Committee agreed that the 
Chairman’s fees should remain unchanged. 

No changes will be made to the Non-
executive Directors’ fees for 2017/18. 

Incentive remuneration for 2017/18 
No changes are proposed to the Directors’ 
annual bonus and LTIP opportunities for 
2017/18, and further information is given on 
pages 57 to 59. 

To better align the performance periods, 
vesting dates and release dates for LTIP 
awards, it is proposed that with effect from 
the 2017/18 LTIP awards we will move to 
granting after the announcement of the 
full year results. Therefore, the 2017/18 
LTIP awards are intended to be granted in 
December 2017. 

Committee focus for 2017/18 
The Committee intends to conduct a 
detailed and thorough review of the current 
performance metrics for both the annual 
and long-term elements of variable pay to 
ensure they remain relevant and appropriate 
in relation to achieving the Group’s strategic 
objectives. Any changes to metrics would 
be carefully considered and, if material, 
would be the subject of a consultation 
with shareholders. 

We are aware of the developing regulatory 
environment on pay in the UK and 
internationally – we will continue to monitor 
this over the coming year. Specifcally, in 
response to the consultations on corporate 
governance reform, the Committee will also 
consider how it can support the facilitation 
of greater employee engagement and 
consultation on remuneration matters. 

Catherine Glickman 
Chairman of the Remuneration Committee 

54 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Summary 2017 

Principles 

• Ensure remuneration arrangements support sustainable growth and strategic objectives of the Group 

• Substantial part of the incentive package for Executive Directors is delivered in the Company’s shares to ensure interests are aligned 

with shareholders 

• Ensure Director and senior management salaries are set with reference to the wider workforce 

Component 

Time horizon 

Key features 

Implementation in 2016/17 

2017  2018  2019  2020  2021  2022 

Basic salary 
and core 
benefts 

Annual 
bonus 

Deferred 
element 
of bonus 

Long-Term 
Incentive 
Plan (LTIP) 

Share 
ownership 
policy 

Outcomes 

Andrew Andrea 

Peter Dalzell* 

Ralph Findlay 

Refects scope of the role; to recruit and 
retain calibre required; and reviewed in 
context of wider Group 

2.0% increase in salary in 2017 
Benefts package unchanged 

Maximum 100% of salary 
Committee discretion 
Clawback provision for up to two years 
Payments in excess of 40% usually deferred 
into shares 

20% bonus awarded 
Peter Dalzell received a bonus of 5% 

Bonus awarded less than 40%, no deferral 
into shares 

Maximum annual award is 150% 
Normal maximum is 125% 
Malus and clawback provisions apply 

2014/15 LTIP will lapse on the third anniversary of 
grant 
Awards of 125% of salary granted during the period 

200% of salary for CEO 
100% of salary for other Executive Directors 

336% for Ralph Findlay, CEO 
115% for Andrew Andrea, CFO 
77% for Peter Dalzell*, MD Marston’s Inns and Taverns 

Fixed 
Basic salary and core benefts 

2017 

2016 

2017 

2016 

2017 

2016 

£450,303 

£411,732 

£387,694 

£380,494 

£694,903 

£680,944 

Variable 
Annual bonus 

£72,600 

£132,400 

£15,000 

£122,000 

£108,400 

£212,400 

Long  term incentives 

-

£0 

£73,566 

£1,314 

£63,825 

£0 

Total 

£522,903 

£617,698 

£404,008 

£566,319 

£803,303 

£114,976 

£1,008,320 

*  Peter Dalzell stepped down from the Board with effect from 29 September 2017. 

HOW WE PERFORMED AGAINST OUR OBJECTIVES 

Annual bonus for 2016/17 

Performance metric 

Link to strategy 

Weighting 

Threshold 

Target 

Maximum 

Actual 

% of salary 

Underlying Group 
proft before taxation 

Return on capital 

These measures refect 
the Group’s business 
priorities that underpin 
our six strategic pillars 

67% 

£97.3m 

£103.8m 

£110.3m 

£100.1m 

14.4% 

33% 

10.5% 

10.9% 

11.3% 

10.7% 

8.25% 

Potential bonus 

Actual bonus 

LTIP vesting in 2016/17 (2014/15 LTIP Award) 

22.65% 

20.0% 

Performance metric 

Link to strategy 

Weighting 

Base 

Threshold 

On-target
50% vesting 

Maximum 
100% vesting 

Actual 

% LTIP 
vesting 

CROCCE 

Free cash fow 

Relative TSR 

These refect 
the sum total of 
our strategy and 
ultimately determine 
the success of the 
Group 

40% 

40% 

20% 

10.5% 

Base+0.25% 

Base+0.5% 

Base+1.0% 

10.7% 

£300m 

Base+7.5% 

Base+15.0% 

Base+30.0% 

£303.9m 

–

Median 

– 

Upper 
quintile 

Below 
median 

0% 

0% 

0% 

See page 20 of our Strategic Report for more information on our KPIs 

See pages 13 to 19 of our Strategic Report for more information on our strategy 

Marston’s PLC Annual Report and Accounts 2017 | 55 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Annual Report on Remuneration 

This part of the Directors’ Remuneration Report sets out how we have implemented our remuneration policy during the period ended 
30 September 2017. The policy was proposed to shareholders at the 2017 AGM and has applied since the close of that meeting. 

EXECUTIVE DIRECTORS 

Single total figure of remuneration 

Period ended 30 September 2017 

Andrew Andrea 
Peter Dalzell1 
Ralph Findlay 

Salary 
£ 

363,000 
311,000 
542,000 

Benefts 
£ 

14,703 
14,666 
17,403 

Bonus 
£ 

72,600 
15,000 
108,400 

Long-term 
incentives2 
£ 

0 
1,314 
0 

Pension 
£ 

72,600 
62,028 
135,500 

Total 
£ 

522,903 
404,008 
803,303 

1. Peter Dalzell stepped down from the Board with effect from 29 September 2017. The table above, includes his remuneration for the period ended 30 September 2017. Information in relation to other 

payments made to Peter Dalzell are included on page 60. 

2. The long-term incentives fgure for the period ended 30 September 2017, for Peter Dalzell, relates to the grant of SAYE options. 

Period ended 1 October 2016 

Andrew Andrea 
Peter Dalzell 
Ralph Findlay 

Salary 
£ 

331,000 
305,000 
531,000 

Benefts 
£ 

14,494 
14,494 
17,194 

Bonus 
£ 

132,400 
122,000 
212,400 

Long-term 
incentives 
restated1 
£ 

73,566 
63,825 
114,976 

Pension 
£ 

66,238 
61,000 
132,750 

Total 
£ 

617,698 
566,319 
1,008,320 

1. Restated to refect the price at vesting for the 2013/14 LTIP as referred to on page 58. The long-term incentives fgure for the period ended 1 October 2016 also includes £1,819 for Andrew Andrea in 

respect of SAYE options granted in that period, as disclosed in the Directors’ Remuneration Report for that period. 

Individual elements of remuneration 
Fixed elements 
Base Salary 

Directors’ Remuneration Policy 

Base salary is a core element of fxed remuneration, refecting the size and scope of the role. Base salary is usually reviewed annually by the 
Committee and fxed for the fnancial year. Salary increases are reviewed in the context of salary increases across the wider Group. 

For 2017/18, the basic salary increase for Executive Directors is 2% which is in line with the average salary increases across the Group. The base 
salaries for the individual Executive Directors are as set out below: 

Andrew Andrea 
Ralph Findlay 

Benefts 

Directors’ Remuneration Policy 

2017/18 
base salary 

£370,260 
£552,840 

2016/17 
base salary 

£363,000 
£542,000 

Increase 

2% 
2% 

Executive Directors receive benefts in line with market practice which are set at a level which the Committee considers appropriate against 
the market. 

The single fgure table above shows the taxable value of benefts received by the Executive Directors in the period and comprises car allowance, 
private medical insurance and life assurance. 

Retirement benefts 

Directors’ Remuneration Policy 

Executive Directors are eligible to participate in the defned contribution pension scheme and, if a member before closure of the scheme, 
the defned beneft scheme. In appropriate circumstances, Executive Directors may take a salary supplement instead of contributions into a 
pension plan. 

The pension fgures shown in the single fgure table above represents the cash value of pension contributions received by the Executive Directors. 
This includes any salary supplement in lieu of a Company pension contribution. 

56 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pension entitlements: 
Executive Directors (excluding the Chief Executive Offcer) may receive contributions of up to 20% of base salary under the defned contribution 
pension scheme, an equivalent taxable cash allowance or a combination of the two (up to 20% of base salary). 

•  Defined contribution scheme. No contributions were made into the Group Personal Pension Plan (GPPP) on behalf of Andrew Andrea 

during the year (due to changes in the pension annual allowance). For the period ended 30 September 2017, Andrew Andrea received a cash 
supplement of 20% in lieu of pension contributions. 

•  Cash supplement. Ralph Findlay was previously a member of the defined benefit scheme and has opted to no longer accrue future benefits. 

For the period ended 30 September 2017, Ralph Findlay received a cash supplement of 25% as a salary supplement in lieu of pension 
contributions. In line with the Remuneration Policy, Peter Dalzell received a cash supplement of 20%, in lieu of pension contributions. 

•  Defined benefit scheme. Ralph Findlay accrued benefits in the defined benefit scheme which closed to future accrual in 2014. Peter Dalzell left 

Marston’s on 29 September 2017 and became a deferred member on this date. Details are shown in the table below: 

Peter Dalzell 
Ralph Findlay 

Accrued 
pension at 
30.09.17 
£ 

81,404 
111,030 

Accrued 
pension at 
30.09.16 
£ 

80,593 
109,862 

Normal 
retirement 
age 

65 
60 

Early retirement can be taken from age 55 provided the Group gives its consent. The accrued pension will then be reduced to take account of its 
early payment. On Ralph Findlay’s death, before retirement, a spouse’s pension is payable equal to 50% of his pension plus a lump sum equal to 
his contributions (including those made via salary sacrifce). On death after retirement the spouse’s pension payable is 60% of the member’s pre-
commutation pension, for both Peter Dalzell and Ralph Findlay. 

Variable elements 
Annual Bonus and Deferred Bonus Plan 

Directors’ Remuneration Policy 

The Annual Bonus plan rewards performance against annual targets which support the strategic direction of the Group. Compulsory deferral 
into shares aligns Executive Directors with shareholder interests and provides a retention element. 

The usual maximum annual bonus opportunity is 100% of base salary. At least 50% of the award is based on fnancial performance measures. 
The balance of the bonus opportunity is based on fnancial measures and/or the delivery of strategic/individual objectives. 

Any bonus earned in excess of 40% of the maximum award is usually payable in shares in the Company which will be deferred for a period of 
three years. 

With the exception of our pub managers, feld-based sales and operations teams, all bonus arrangements within the Group have the same 
structure and payout mechanism, though the maximum potential award, expressed as a percentage of salary, varies between different employee 
groups. Payments are calculated based upon achieving or exceeding pre-set targets for both Group proft and return on capital. Sales and 
operations teams have additional elements within their bonus schemes linked to segmental and individual performance. 

Bonuses to Executive Directors and the senior management team are based on performance against pre-set targets for both Group proft (two 
thirds) and return on capital (one third). 

2016/17 Outturn 
Executive Directors could earn a bonus equivalent to 50% of base salary for on-target performance. Above this, the award increases on a linear 
basis up to a maximum of 100% of base salary. If the target performance is not achieved then there is a linear reduction in the award using, in the 
case of the proft measure, the prior period performance as a base. 

The Directors consider that the future Group proft and return on capital targets are commercially sensitive matters as they provide competitors 
with insight into our business plans and expectations and therefore they should remain confdential to the Group until the performance period 
has ended. The targets and actual performance for 2016/17 are set out below: 

2016/17 

Underlying Group proft before taxation 
Return on capital 
Potential 
Actual award 

Threshold 
£97.3m1 
10.5%2 

Target 

Maximum 

Actual 

% of salary 

Opportunity 

£103.8m 
10.9% 

£110.3m 
11.3% 

£100.1m 
10.7% 

14.4% 
8.25% 
22.65% 
20.0%3 

67% 
33% 
100% 

1. The threshold Underlying Group proft before taxation is 2015/16’s actual outturn, which has been restated. In the prior period the net interest on the net defned beneft asset/liability was presented 

within underlying items. This has now been represented within non-underlying items to better refect the nature of this item and to be consistent with the current period presentation. 

2. The threshold for return on capital is the same as the CROCCE base used for the LTIP performance metric. 

3. Bonuses of 20% of salary were awarded to Ralph Findlay and Andrew Andrea. Details of the bonus awarded to Peter Dalzell are set out on page 60. 

The bonuses earned are below the level at which deferral applies and, accordingly, no amounts earned have been deferred. 

2017/18 opportunity 
No changes are proposed to the annual bonus scheme for 2017/18 and the Committee will continue to disclose how the bonus payout delivered 
relates to performance against the targets on a retrospective basis. 

Marston’s PLC Annual Report and Accounts 2017 | 57 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual Report on Remuneration continued 

Long Term Incentive Plan 

Directors’ Remuneration Policy 

The Long Term Incentive Plan (LTIP) incentivises Executive Directors to deliver against the Group’s strategy over the longer term. Long-term 
performance targets and share-based remuneration support the creation of sustainable shareholder value. 

Awards vest dependent on the achievement of performance targets, normally over a three year performance period. The normal maximum 
award size will be up to 150% of base salary in respect of any fnancial year. Awards for 2017/18 will be granted at the level of 125% of salary 
and it is currently intended that awards will continue to be made at this level. Vested awards granted in respect of 2016/17 and later years are 
normally subject to an additional holding period of two years before being released to participants. Malus and clawback provisions apply. 

At its discretion, the Committee may award dividend equivalents to refect dividends that would have been paid on vested awards under the 
LTIP from the end of the performance period until the date of release. 

The value of long-term incentives included in the single fgure table on page 56 comprises the value of LTIP awards that vest in respect of the 
fnancial period and the value of SAYE options granted in the period. 

Vesting in respect of performance during 2016/17 (2014/15 LTIP Award) 
LTIP awards granted in 2014/15 were subject to the achievement of the metrics in the following table. Although the formal vesting date is not until 
June 2018, the performance measures have not been achieved and the awards will lapse. 

CROCCE 
FCF 
Relative TSR 

Weighting 

Base 

Threshold at 25% 

On-target 
50% vesting 

Maximum 
100% vesting 

Actual 

Vesting 

40% 
40% 
20% 

10.5% 
£300m 
– 

Base +0.25% 
Base +7.5% 
Median 

Base +0.5% 
Base +15% 

Base +1.0% 
Base +30% 
–  Upper quintile 

10.7% 
£303.9m 
Below median 

0% 
0% 
0% 

•  CROCCE removes any potential distortions from subjective decision on depreciation policy and asset revaluation. 

•  FCF is set as a three-year cumulative amount. The operating cash flow of the business is more closely aligned to operating performance than 

a simple leverage ratio and reflects the cash which is available to reinvest to increase returns, to pay down debt or to pay dividends. 

•  Relative TSR: the Remuneration Committee believe that a wider comparator group is a more robust and realistic way of measuring how 

shareholders value the Company. The maximum award has been set at the upper quintile level recognising our commitment to ensuring there 
are demanding performance targets in place. 

LTIP 2013/14 Award vesting 
The Committee deemed it appropriate to exercise its discretion as regards the relative TSR performance measure element, but to limit the 
vesting to the threshold level (25% vesting of the 20% of the awards based on relative TSR, resulting in 5% of the total award vesting in relation to 
the relative TSR measure). 

In June 2017, the Committee confrmed the 21% estimated vesting for the 2013/14 LTIP award, as follows: 

CROCCE 
FCF 
Relative TSR 

Weighting 

40% 
40% 
20% 

Base 

Threshold at 25% 

On-target 
50% vesting 
10.5%1  Base +0.25%  Base +0.5% 
Base +15% 
£300m 
-
-

Base +7.5% 
Median 

Maximum 
100% vesting 

Actual 

Base +1.0% 
Base +30% 

10.9% 
£249.4m 
Upper quintile  See note 
2 below 

Estimated vesting 

40% of CROCCE element (16% of total award) 
0% of FCF element 
25% of TSR element (5% of total award) 

21% of total award 

1.  The base fgure for the CROCCE performance measure was originally set at 10.8%, as reported when the grant of the awards was discussed 
in the 2014 Directors’ Remuneration Report. It was based on CROCCE for 2012/13 which was calculated on the basis of a 53 week period. 
This was subsequently rebased to refect a 52 week period to enable comparisons to be made on a like-for-like basis, and the rebased fgure 
of 10.5% was applied to the LTIP awards granted in 2013/2014 and subsequent awards. 

2.  In June 2017, when confrming the proposed outturn, the Committee considered the unexpected and signifcant impact of the Brexit vote 

on the Company’s share price. The Brexit vote signifcantly disrupted exchange rates which saw a positive beneft for those companies with 
signifcant overseas earnings and, conversely, a negative impact for those companies with predominantly domestic earnings. The Committee 
deemed it appropriate to exercise its discretion as regards the relative TSR performance measure element, but to limit the vesting to the 
threshold level (25% of the 20% relating to relative TSR, resulting in 5% of the total award vesting in relation to the relative TSR measure). 

In the 2016 Directors’ Remuneration Report, the value included in the single fgure of remuneration table assumed an estimate of 21% vesting 
and a share price equal to the average share price over the last quarter of the fnancial period ended 1 October 2016. In the single fgure table on 
page 56 of this report, the estimate has been updated to refect a price of £1.239, being the price on 26 June 2017, the date of vesting. 

58 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
Granted during 2016/17 
LTIP awards granted during 2016/17 were as follows: 

Andrew Andrea 
Peter Dalzell 
Ralph Findlay 

Percentage 
of salary 

125% 
125% 
125% 

Number 
of shares 

362,709 
310,751 
541,566 

Face value 
at grant1 

£453,749 
£388,750 
£677,499 

% of award 
vesting at 
threshold 

25% 
25% 
25% 

Performance period 

Holding period 

Financial periods 
2016/17 – 2018/19 

Financial periods 
2019/20 –2020/21 

1. Calculated using the mid-market share price at date of grant of £1.251. 

The Committee reviewed the base numbers and performance conditions associated with each metric and agreed that they remain appropriate 
and challenging and that the base amounts are suffciently stretching without encouraging undue risk. Therefore, the same performance 
conditions and targets apply as for previous awards and set out on page 58. 

2017/18 awards 
It is intended to make awards under the LTIP in 2017/18 based on the same performance metrics as 2016/17. Awards will be granted at the 
level of 125% of salary. To better align performance periods, vesting and release dates, it is proposed that these awards will be granted in 
December 2017, and that awards in future years will similarly be granted following the announcement of the full year results. In view of the new 
lease accounting standard that will be effective for accounting periods beginning on or after 1 January 2019 and the, as yet, uncertain impact 
of that standard on the Group, the Remuneration Committee will monitor and review the performance metrics over the 2017/18 LTIP award 
performance period to ensure they remain appropriate and fair. 

SAYE 
For the period ended 1 October 2016 for Andrew Andrea, the long-term incentive value, shown in the single fgure table, includes the value 
of SAYE options granted based on the fair value of the options at grant. 

For the period ended 30 September 2017 for Peter Dalzell, the long-term incentive value, shown in the single fgure table, includes the value 
of SAYE options granted based on the fair value of the options at grant. 

NON-EXECUTIVE DIRECTORS 

Directors’ Remuneration Policy 

Non-executive Directors’ fees are usually reviewed every two years and are set at a level that refects market conditions and is suffcient to attract 
individuals with appropriate knowledge and experience. Fees are based on the level of fees paid to Non-executive Directors serving on Boards of 
similar-sized UK-listed companies and the time commitment and contribution expected for the role. Non-executive Directors receive a basic fee 
and an additional fee for further duties (for example chairmanship of a Committee or Senior Independent Director responsibilities). 

Total remuneration (Chairman and Non-executive Directors) 

Roger Devlin 
Nick Backhouse 
Carolyn Bradley1 
Catherine Glickman2 
Neil Goulden3 
Matthew Roberts4 
Robin Rowland 

Base 
Fee 

Committee 
Chairman 

187,500 
50,000 
50,000 
50,000 
15,720 
29,167 
50,000 

– 
7,000 
– 
4,136 
1,886 
– 
– 

SID 

– 
– 
4,136 
– 
1,886 
– 
– 

2016/17 
Total 

187,500 
57,000 
54,136 
54,136 
19,492 
29,167 
50,000 

2015/16 
Total 

187,500 
54,000 
46,500 
46,500 
59,000 
– 
46,500 

1. Carolyn Bradley became the Senior Independent Director on 24 January 2017. 

2. Catherine Glickman became Chairman of the Remuneration Committee on 24 January 2017. 

3. Neil Goulden stepped down from the Board on 24 January 2017. 

4. Matthew Roberts was appointed as a Non-executive Director on 1 March 2017. 

Fees 
The Chairman’s fees were last reviewed by the Committee in 2014/15 and the Committee reviewed these during 2016/17 in line with its usual 
review timetable. The Chairman’s fee was not increased in 2016/17 and, in consideration of the current economic environment the Chairman has 
expressed a preference for his fee not be reviewed, so his fee will remain unchanged for 2017/18. 

Non-executive Directors’ fees, other than the Chairman, are determined by the Board and are reviewed every two years. These fees were last 
reviewed by the Board in 2015/16. The fee structure shown below has applied for Non-executive Directors since 1 October 2016 and will remain 
unchanged for 2017/18: 

Basic fee 
Additional fee for: 
Chairmanship of the Audit Committee 
Chairmanship of the Remuneration Committee 
Senior Independent Director 

£50,000 

£7,000 
£6,000 
£6,000 

The maximum authority for Non-executive Directors’ fees (in aggregate), as outlined in our Articles of Association, is £750,000 a year, and was 
approved by shareholders at our 2017 AGM. 

Marston’s PLC Annual Report and Accounts 2017 | 59 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual Report on Remuneration continued 

Interests in ordinary shares 
The benefcial interests of the Non-executive Directors and their connected persons in the share capital of the Company are shown below: 

Roger Devlin 
Nick Backhouse 
Carolyn Bradley 
Neil Goulden1 
Catherine Glickman 
Matthew Roberts2 
Robin Rowland 

As at 30.09.17 

As at 01.10.16 

150,000 
25,000 
25,000 
268,000 
50,000 
25,000 
52,083 

150,000 
25,000 
25,000 
268,000 
25,000 
– 
52,083 

1. Neil Goulden stepped down from the Board on 24 January 2017. His interests in ordinary shares are shown as at that date. 

2. Matthew Roberts was appointed as a Non-executive Director on 1 March 2017. 

PAYMENTS TO PAST DIRECTORS AND PAYMENT FOR LOSS OF OFFICE 

No payments were made to past Directors during the period. 

As announced on 5 September 2017, Peter Dalzell stepped down from the Board on 29 September 2017 and his employment with the Group 
ended as a result of redundancy, following a senior management re-organisation. In accordance with our current Directors’ Remuneration Policy, 
as approved by shareholders at the 2017 AGM, Peter has been treated as a ‘good leaver’ by reason of redundancy. Details of Peter’s remuneration 
throughout 2016/17 are set out in the single fgure of remuneration table on page 56. A summary of the remuneration arrangements 
in connection with Peter leaving the business, consistent with the Directors’ Remuneration Policy and authorised by the Committee, is 
provided below. 

•  £390,757 representing 12 months’ contractual notice entitlement (base pay and benefits); 

•  £12,225 Statutory Redundancy Payment; 

•  £15,000 bonus payment having regard to the fact that Peter is a ‘good leaver’ and taking into account his contribution to the business during 

the bonus period in question and the performance against the relevant measures, on a cautious basis. The bonus of c.5% of salary, compared 
with a bonus for each of Ralph Findlay and Andrew Andrea of 20% of salary. In line with the Directors’ Remuneration Policy, no deferral was 
applied to the bonus. The bonus earned is included in the single total figure of remuneration on page 56; 

•  £5,000 Outplacement Consultancy support; 

•  £1,000 plus VAT legal fees; 

•  Peter is also treated as a ‘good leaver’ for the purpose of his entitlement to vested and unvested LTIPs under the 2014 LTIP plan rules and 
SAYE. His unvested LTIP awards are subject to the normal performance conditions which will be assessed over the ordinary performance 
periods and awards will vest and be released (where applicable) at the ordinary dates. Any awards that vest will be pro-rated to reflect the 
proportion of the performance period that elapsed whilst still employed by the Group. The awards are summarised below. 

Award 

2015/2016 
2016/2017 

Date of Grant 

Number of shares 

Performance Period 

Vesting Date 

21 June 2016 
21 June 2017 

257,080 
310,751 

October 2015 – September 2018 
October 2016 – September 2019 

June 2019 
June 2020 (released September 2021) 

As with the LTIP awards held by the other Executive Directors, Peter Dalzell’s 2014/15 award will lapse. 

Time 
pro-rating 
percentage 

66% 
33% 

RELATIVE IMPORTANCE OF SPEND ON PAY 

The table below demonstrates the relative importance of the Group’s expenditure on total employee pay compared to dividend payments 
to shareholders. 

Dividend payments 
Total employee pay1 

1. Excluding non-underlying items. 

2017 

2016 

£47.5m 
£215.1m 

£41.9m 
£201.0m 

change 

13.4% 
7.0% 

60 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHANGE IN CEO AND EMPLOYEE PAY 

The table below shows the percentage change in the salary, benefts and annual bonus for the CEO between the current and previous fnancial 
period, compared to the wider workforce, excluding pub staff. The Committee believes this provides a more appropriate comparison as the 
majority of pub-based staff have their remuneration rate set by statute rather than the market. 

CEO 
Wider workforce 

Salary 

Benefts 

Annual bonus 

2% 
2% 

21% 
21% 

(50%) 
9% 

Performance graph 
This graph shows the value, at 30 September 2017, of £100 invested in the Company on 6 October 2008 compared to the value of £100 invested in 
the FTSE All Share Index. The FTSE All Share Index has been selected as a comparator because the Company is a member of that index. 

Marsto ’s Net TSR 

FTSE All Share Net TSR 

£ 

350 

300 

250 

200 

150 

100 

50 

6 October 
2008 

3 October 
2009 

2 October 
2010 

1 October 
2011 

29 September 
2012 

5 October 
2013 

4 October 
2014 

3 October 
2015 

1 October 
2016 

30 September 
2017 

CEO REMUNERATION OVER THE SAME PERIOD 

2016/17 
2015/16 
2014/15 
2013/14 
2012/13 
2011/12 
2010/11 
2009/10 
2008/09 

Total 
remuneration 

£803,303 
£1,008,3201 
£876,788 
£1,121,294 
£937,312 
£815,690 
£974,784 
£826,677 
£640,190 

Annual 
bonus 

20% 
40% 
40% 
25% 
0% 
40% 
46% 
40% 
0% 

LTIP 
vesting 

0% 
21% 
0% 
41.9% 
44.2% 
0% 
0% 
0% 
0% 

1. Restated to refect the updated single total fgure of remuneration as set out on page 56. 

SHAREHOLDER VOTING 

The following table sets out actual voting outcomes in respect of the remuneration related resolutions at the Annual General Meeting held on 
24 January 2017. 

Approval of the Directors’ Remuneration Policy 
Approval of the Annual Report on Remuneration 
Approval of amendments to the Long Term Incentive Plan 

Votes for 

% of vote 

Votes against 

% of vote 

Votes withheld 

80,921,034 
82,129,038 
82,481,120 

97.88% 
99.26% 
99.76% 

1,753,514 
608,771 
202,573 

2.12% 
0.74% 
0.24% 

1,214,429 
1,151,170 
1,205,288 

EXTERNAL APPOINTMENTS FOR EXECUTIVE DIRECTORS 

Executive Directors are permitted to take up external appointments, subject to approval by the Board, and are allowed to retain any fees received. 

Ralph Findlay is a Non-executive Director of Bovis Homes Group PLC and during the year he received fees of £56,667. Andrew Andrea was 
appointed as a Non-executive Director of Portmeirion Group Plc with effect from 20 June 2017 and received fees of £9,130. 

Marston’s PLC Annual Report and Accounts 2017 | 61 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
Annual Report on Remuneration continued 

SUPPLEMENTARY SCHEDULES 

Shareholding guidelines 

Directors’ Remuneration Policy 

In order to further align the interests of Executive Directors with those of shareholders, the Committee applies shareholding guidelines. 
These guidelines provide that the Chief Executive Offcer is required to hold shares with a value equal to two times’ salary and other Executive 
Directors are required to hold shares with a value equal to one time’s salary. To achieve these holdings Directors are required to retain any 
vested shares from the LTIP, net of tax, until the guidelines are satisfed. Shares subject to vested LTIP awards which are in a holding period 
count towards this guideline (on a net of assumed tax basis). 

Directors’ share interests 
As at 30 September 2017, Andrew Andrea held in excess of 100% of base salary, Peter Dalzell held 77% and Ralph Findlay held in excess of 200% 
of base salary in shares based on the closing mid-market price of an ordinary share on the last business day of the fnancial period. 

Executive Directors’ share interests as at 30 September 2017 

Andrew Andrea 
Peter Dalzell1 
Ralph Findlay 

Shares owned outright 

Share options 

At 30.09.17 

At 01.10.16 

292,773 
171,531 
1,290,475 

262,179 
144,315 
1,104,862 

Not subject to 
performance 

24,492 
23,801 
7,438 

Subject to 
performance 

889,871 
788,509 
1,386,969 

Target % 
holding 

100% 
100% 
200% 

Actual % 
holding 

115% 
77% 
336% 

1. Peter Dalzell stepped down from the Board with effect from 29 September 2017. His interests in ordinary shares are shown as at that date. 

Executive Directors’ interests in share options as at 30 September 2017 

Andrew Andrea 

Peter Dalzell1 

Ralph Findlay 

SAYE 

LTIP 

SAYE 

LTIP 

SAYE 
LTIP 

Brought 
Forward 
01.10.16 

12,396 
12,096 
210,777 
275,748 
248,167 
278,995 
– 
7,438 
6,617 
– 
187,585 
245,302 
220,678 
257,080 
– 
7,438 
337,653 
441,892 
397,831 
447,572 
– 

Grant date 

2014 
2016 
2013 
2014 
2015 
2016 
2017 
2014 
2015 
2017 
2013 
2014 
2015 
2016 
2017 
2014 
2013 
2014 
2015 
2016 
2017 

Granted 

– 
-
– 
– 
– 
– 
362,709 
– 
– 
16,363 
– 
– 
– 
– 
310,751 
– 
– 
– 
– 
– 
541,566 

Exercised/ 
Vested 

Cancelled/ 
Lapsed 

– 
– 
– 
57,907 
– 
– 
– 
-
– 
– 
– 
51,513 
– 
– 
– 
-
– 
92,797 
– 
– 
– 

– 
– 
210,777 
217,841 
– 
– 
– 
– 
6,617 
– 
187,585 
193,789 
– 
– 
– 
– 
337,653 
349,095 
– 
– 
– 

Carried 
Forward 
30.09.17 

12,396 
12,096 
0 
0 
248,167 
278,995 
362,709 
7,4382 
0 
16,363 
0 
0 
220,678 
257,080 
310,751 
7,4382 
0 
0 
397,831 
447,572 
541,566 

Exercise 
Price 

Vesting 
Date 

Release 
Date 

1.21 
1.24 

1.21 
1.36 
1.10 

1.21 

2019 
2021 
2016 
2017 
2018 
2019 
2020 
2017 
2018 
2020 
2016 
2017 
2018 
2019 
2020 
2017 
2016 
2017 
2018 
2019 
2020 

– 
– 
– 
– 
– 
– 
2021 
– 
– 
– 
– 
– 
– 
– 
2021 
-
-
-
-
-
2021 

1. Peter Dalzell stepped down from the Board with effect from 29 September 2017. His interests in share options are shown as at that date. 

2. The 2014 SAYE option has matured but had not been exercised as at the date of the report. 

There have been no changes to the Directors’ share interests and interests in share options between 30 September 2017 and 27 November 2017 
(being the latest practical date prior to the date of this report). 

Service contracts and letters of appointment 
Executive Directors’ contracts are on a rolling 12 month basis and are subject to 12 months’ notice when terminated by the Company and six 
months’ notice when terminated by the Director. 

The current Non-executive Directors, including the Chairman, do not have a service contract and their appointments, whilst for a term of three 
years, may be terminated at any time. All Non-executive Directors have letters of appointment and their appointment and subsequent re-
appointment is subject to annual approval by shareholders. 

Further details on current serving Directors’ service contracts and letters of appointment are available at www.marstons.co.uk in the 
Investors section. 

62 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

This section contains additional information which the Directors are required by law and regulation to include within the Annual Report and 
Accounts. This section along with the information from the Chairman’s Statement on page 10 to the Statement of Directors’ Responsibilities on 
page 66 constitutes the Directors’ Report in accordance with the Companies Act 2006. 

STRATEGIC REPORT 

The Company is required by the Companies Act to include a Strategic Report in this document. The information that fulfls the requirements of 
the Strategic Report can be found on the inside front cover to page 38, which is incorporated in this report by reference. 

CORPORATE GOVERNANCE STATEMENT 

The Corporate Governance Statement as required by the Financial Conduct Authority’s Disclosure Guidance and Transparency Rules (DTR) 7.2.1 
is set out on page 40 and is incorporated into this report by reference. 

RESEARCH AND DEVELOPMENT 

In-house research and development is undertaken alongside work with the British Beer and Pub Association (BBPA) and Brewing Research 
International. Other sources of data include CGA: On Trade Market and State of Nation and IRI Off Trade Market. We produce our own On Trade 
and Off Trade ale reports into the market on an annual basis. 

CAPITAL STRUCTURE 

Details of the Company’s issued share capital and of the movements during the period are shown in note 28 to the fnancial statements on page 
105. The Company has one class of ordinary shares and one class of preference shares. On a poll vote, ordinary and preference shareholders 
have one vote for every 25 pence of nominal value of ordinary and preference share capital held in relation to all circumstances at general 
meetings of the Company. The issued nominal value of the ordinary shares and preference shares is 100% of the total issued nominal value of all 
share capital. 

There are no specifc restrictions on the size of a holding nor on the transfer of shares, which are both governed by the general provisions of the 
Articles of Association and prevailing legislation. The Directors are not aware of any agreements between holders of the Company’s shares that 
may result in restrictions on the transfer of securities or on voting rights. 

Details of employee share schemes are set out in note 27 to the fnancial statements on pages 104 to 105. Where shares are held on behalf of the 
Company’s share schemes, the trustees have waived their right to vote and to dividends. 

No person has any special rights of control over the Company’s share capital and all issued shares are fully paid. 

Under the Articles of Association, the Directors have authority to allot ordinary shares subject to the aggregate set at the 2017 Annual General 
Meeting (AGM). The Company was also given authority at its 2017 AGM to make market purchases of ordinary shares up to a maximum number 
of 57,595,999 shares. Similar authority will again be sought from shareholders at the 2018 AGM. 

With regard to the appointment and replacement of Directors, the Company is governed by its Articles of Association, the UK Corporate 
Governance Code, the Companies Act 2006 and related legislation. The Articles may be amended by special resolution of the shareholders. 
The powers of the Directors are further described in the Corporate Governance Report on pages 41 to 47. 

DIRECTORS 

Biographies of the Directors currently serving on the Board are set out on pages 42 and 43. 

Changes to the Board during the period are set out in the Corporate Governance Report on page 41. Details of Directors’ service contracts are set 
out in the Directors’ Remuneration Report on page 62. 

In accordance with the requirements of the UK Corporate Governance Code all Directors will offer themselves for re-election at the AGM on 
23 January 2018, other than Matthew Roberts who will offer himself for election following his appointment to the Board on 1 March 2017 and 
Nick Backhouse who will retire from the Board following the 2018 AGM. 

CHANGE OF CONTROL 

There are a number of agreements that take effect after, or terminate upon, a change of control of the Company, such as commercial contracts, 
bank loan agreements, property lease arrangements and employee share plans. None of these are considered to be signifcant in terms of their 
likely impact on the business as a whole. Furthermore, the Directors are not aware of any agreements between the Company and its Directors or 
employees that provide for compensation for loss of offce or employment that occurs because of a takeover bid. 

DIVIDENDS ON ORDINARY SHARES 

An interim dividend of 2.7 pence per ordinary share was paid on 4 July 2017. The Directors recommend a fnal dividend of 4.8 pence per ordinary 
share to be paid on 29 January 2018 to shareholders on the register on 15 December 2017. This would bring the total dividend for 2016/17 
to 7.5 pence per ordinary share (2016: 7.3 pence per ordinary share). The payment of the fnal dividend is subject to shareholder approval at 
the AGM. 

PREFERENCE SHARES 

The preference shares carry the right to a fxed cumulative preferential dividend at the rate of 6% per annum payable in June and December. 
Further details are given in note 19 on page 97. 

MAJOR INTEREST IN COMPANY SHARES 

Notifcations of the following voting interests in the Company’s ordinary share capital had been received by the Company (in accordance with 
Chapter 5 of the DTR). The information shown below was correct at the time of disclosure. However, the date received may not have been within 
the current fnancial reporting period and the percentages shown (as provided at the time of disclosure) have not been re-calculated based on the 
issued share capital at the period end. It should also be noted that these holdings may have changed since the Company was notifed, however, 
notifcation of any change is not required until the next notifable threshold is crossed. 

Marston’s PLC Annual Report and Accounts 2017 | 63 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report continued 

No further notifcations have been received by the Company between 30 September 2017 and 27 November 2017 (being the latest practical date 
prior to the date of this report). 

Ordinary shares of 7.375 pence each 

Shareholder 

The Capital Group Companies, Inc 
Brewin Dolphin 
Dimensional Fund Advisors LLP 
Royal London Asset Management Limited 

As at 30 
September 
2017 

34,423,328 
28,448,600 
29,565,208 
23,030,587 

% of 
voting rights 

6.01% 
4.94% 
4.66% 
3.99% 

The Company also discloses the following information, obtained from the Register of Members, for the preference shares: 

Preference shares 

Shareholder 

Fiske Nominees Ltd 
Mrs HM Medlock 
George Mary Allison Ltd 
Mr PF and Dr K Knowles 
Mr GAL Southall and Mr N Aston 
Mrs H Michels 
Mr R Somerville 
Hargreave Hale Nominees Ltd 

% of 
preference 
share voting 
rights 

45.40% 
13.88% 
7.33% 
5.81% 
3.81% 
3.67% 
3.67% 
3.60% 

Number 

34,048 
10,407 
5,500 
4,356 
2,855 
2,750 
2,750 
2,700 

INSURANCE AND INDEMNITIES 

The Company maintains Directors’ and Offcers’ Liability Insurance in respect of legal action that might be brought against its Directors and 
Offcers. In accordance with the Company’s Articles of Association and to the extent permitted by law, the Company has indemnifed each 
of its Directors and other Offcers of the Group against certain liabilities that may be incurred as a result of their position within the Group. 
These indemnities were in place for the whole of the period ended 30 September 2017 and as at the date of the report. There are no indemnities 
in place for the beneft of the Auditors. 

EMPLOYEE INFORMATION 

The average number of employees within the Group is shown in note 5 to the fnancial statements on page 88. 

Apart from ensuring that an individual has the ability to carry out a particular role, we do not discriminate in any way. We endeavour to retain 
employees if they become disabled, making reasonable adjustments to their role and, if necessary, look for redeployment opportunities within the 
Group. We also ensure that training, career development and promotion opportunities are available to all employees irrespective of gender, race, 
age or disability. 

The Group is committed to keeping employees informed of business performance and our strategy, aiming to drive engagement and ensure 
employees are enabled. We do this in a variety of ways from presentations of the interim and annual results by senior management, to video and 
email messages from our CEO. In addition, there are a range of internal communication channels including newsletters, magazines, apps and 
briefngs to keep employees abreast of developments. Employees’ views are sought through regular engagement surveys across the Group and 
action plans are put in place to respond to issues arising. Employees are also encouraged to participate in the Company’s SAYE scheme. 

HUMAN RIGHTS 

Marston’s is committed to respecting and upholding human rights within our business and also within our supply chain. However, Marston’s does 
not currently have a separate human rights policy. 

MODERN SLAVERY STATEMENT 

Our Modern Slavery Act disclosure is available on our website www.marstons.co.uk/responsibility/modern-slavery-statement. 

ENVIRONMENTAL POLICY AND MANDATORY GREENHOUSE GAS EMISSIONS REPORTING 

Our approach to corporate responsibility is closely correlated with our Group’s strategic objectives. One of our key corporate priorities is to reduce 
environmental impacts. We recognise the importance of this priority to the long-term proftability of the business and operating a high quality 
estate. Many of the environmental initiatives we adopt reduce our impact upon the environment as well reducing expenditure on energy and 
utilities in the long term. 

Each year Marston’s produces a Corporate Responsibility Report providing information on the many aspects of our corporate values, available 
at www.marstons.co.uk. The report includes detailed information on our environmental performance by business area including energy 
consumption, water usage, waste volumes and recycling rates. 

64 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Water usage has been reduced by installing water management systems in our managed pubs and franchised estate. For many years we have 
been increasing the percentage of waste being recycled across the Group (2017: 71.8%, 2016: 69.4%). Last year we appointed a new waste 
collection service provider and have since increased signifcantly the number of sites receiving segregated food collections (2017: 529 of our 
managed and franchised pubs recycle food waste, 2016: 346). 

Electricity and gas reported emissions have remained stable with last year, both years benefting from relatively mild weather conditions. 
Increases in energy as a result of business activity, for instance more food cooked in our kitchens and more production in our breweries, 
have been largely offset by energy effciencies, mild weather and an increasing proportion of our UK energy coming from non-fossil fuel 
energy sources. 

This year we have continued to achieve considerable reductions in energy usage by replacing the lighting in the public areas of our managed 
and franchised pubs with LED lighting. In addition we have also been installing LED lighting in our back of house areas. Other projects this 
year have included using ambient air to cool our cellars rather than air conditioning, voltage optimisation, heating control systems and heat 
recovery systems. 

Fuel Types 

Electricity and gas 
Petrol and diesel 
Refrigerants – breweries 
Refrigerants – pubs 
LPG 

Greenhouse Gas Emissions Intensity Ratio: 

CO2e tonnes per £100,000 of turnover 

Notes: 

2017 

CO2e 
tonnes 

118,848 
11,972 
43 
5,109 
2,457 

2017 

13.72 

2016 

CO2e 
tonnes 

117,171 
11,665 
65 
4,179 
2,511 

2016 

15.09 

1. We report on all the measured emissions sources required under the Companies Act 2006 (Strategic Report and Directors’ Reports) Regulations 2013. 

2. Data collected is in respect of the year ended 31 March 2017, the period for which our carbon emissions are reported under the Carbon Reduction Commitment Energy Effciency Scheme. 

POLITICAL DONATIONS 

Our policy is not to make any donations for political purposes in the UK or to donate to EU political parties or incur EU political expenditure. 

FINANCIAL INSTRUMENTS 

The disclosures required in relation to the use of fnancial instruments by the Group together with details of our treasury policy and management 
are set out in note 25 to the fnancial statements on pages 100 to 102. 

AUDITORS 

PricewaterhouseCoopers LLP have indicated their willingness to continue as Auditors and their re-appointment has been approved by the Audit 
Committee. Resolutions to re-appoint them and to authorise the Audit Committee to determine their remuneration will be proposed at the 2018 
AGM. Details of the audit tender are set out on page 52. 

GOING CONCERN 

The Group’s business activities, together with the factors likely to affect its future development, performance and position are set out in the 
Strategic Report. The fnancial position of the Group is described on pages 28 to 34. In addition, note 25 to the fnancial statements on pages 100 
to 102 includes the Group’s objectives, policies and processes for managing its exposures to interest rate risk, foreign currency risk, counterparty 
risk, credit risk and liquidity risk. Details of the Group’s fnancial instruments and hedging activities are also provided in note 25. 

The Board has a reasonable expectation that the Group and the Company have adequate resources to continue in operational existence 
for the foreseeable future. Accordingly, the fnancial statements set out on pages 75 to 108 and 109 to 119 have been prepared on the going 
concern basis. 

ANNUAL GENERAL MEETING 

The AGM of the Company will be held at Wolverhampton Wanderers Football Club, Molineux Stadium, Waterloo Road, Wolverhampton WV1 
4QR at 12 noon on 23 January 2018. The notice convening the meeting, together with details of the special business to be considered and 
explanatory notes for each resolution, is distributed separately to shareholders. It is also available in the shareholder section of our website at 
www.marstons.co.uk/investors where a copy can be viewed and downloaded. 

By order of the Board 

Anne-Marie Brennan 
Group Secretary 
30 November 2017 

Company registration number: 31461 

Marston’s PLC Annual Report and Accounts 2017 | 65 

Strategic Report | Governance | Financial Statements | Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of Directors’ responsibilities in respect
of the financial statements 

The Directors are responsible for preparing the Annual Report and Accounts and the fnancial statements in accordance with applicable law 
and regulation. 

Company law requires the Directors to prepare fnancial statements for each fnancial year. Under that law the Directors have prepared the 
Group fnancial statements in accordance with International Financial Reporting Standards (IFRS) as adopted by the European Union and 
Company fnancial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (FRS 102), and applicable 
law). Under company law the Directors must not approve the fnancial statements unless they are satisfed that they give a true and fair view 
of the state of affairs of the Group and Company and of the proft or loss of the Group for that period. In preparing the fnancial statements, the 
Directors are required to: 

•  select suitable accounting policies and then apply them consistently; 

•  state whether applicable IFRS as adopted by the European Union have been followed for the Group financial statements and United Kingdom 
Accounting Standards, comprising FRS 102, have been followed for the Company financial statements, subject to any material departures 
disclosed and explained in the financial statements; 

•  make judgements and accounting estimates that are reasonable and prudent; and 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and Company will continue 

in business. 

The Directors are responsible for keeping adequate accounting records that are suffcient to show and explain the Group and Company’s 
transactions and disclose with reasonable accuracy at any time the fnancial position of the Group and Company and enable them to ensure 
that the fnancial statements and the Directors’ Remuneration Report comply with the Companies Act 2006 and, as regards the Group fnancial 
statements, Article 4 of the IAS Regulation. 

The Directors are also responsible for safeguarding the assets of the Group and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of fnancial statements may differ from legislation in other jurisdictions. 

The Directors consider that the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group and Company’s performance, business model and strategy. 

Each of the Directors, whose names and functions are listed on page 42 to 43 confrm that, to the best of their knowledge: 

•  the Company financial statements, which have been prepared in accordance with United Kingdom Generally Accepted Accounting Practice 

(United Kingdom Accounting Standards, comprising FRS 102, and applicable law), give a true and fair view of the assets, liabilities and financial 
position of the Company; 

•  the Group financial statements, which have been prepared in accordance with IFRS as adopted by the European Union, give a true and fair view 

of the assets, liabilities, financial position and profit of the Group; and 

•  the Strategic Report together with the Directors’ Report includes a fair review of the development and performance of the business and the 

position of the Group and Company, together with a description of the principal risks and uncertainties that it faces. 

In the case of each Director in offce at the date the Directors’ Report is approved: 

•  so far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and 

•  they have taken all the steps that they ought to have taken as a Director in order to make themselves aware of any relevant audit information 

and to establish that the Company’s auditors are aware of that information. 

Ralph Findlay 
Chief Executive Officer 
30 November 2017 

Andrew Andrea 
Chief Financial and Corporate Development Officer 

66 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
FINANCIAL STATEMENTS 
Five Year Record 

Independent Auditors’ Report 

Group Accounts 

Notes to the Group Accounts 

Company Accounts 

Notes to the Company Accounts 

68 

69 

75 

79 

109 

111 

Marston’s PLC Annual Report and Accounts 2017 |  67 

Strategic Report | Governance | Financial Statements | Additional Information  
Five Year Record 

Underlying revenue 
Underlying proft before taxation 
Non-underlying items 
Proft/(loss) before taxation 
Taxation* 
Proft/(loss) after taxation 

2013 
(Restated) 
(53 weeks) 
£m 
782.9 
86.9 
(19.4) 
67.5 
(10.6) 
56.9 

2014 
(52 weeks) 
£m 
787.6 
82.9 
(142.1) 
(59.2) 
8.5 
(50.7) 

2015 
(52 weeks) 
£m 
845.5 
90.9 
(59.6) 
31.3 
(8.0) 
23.3 

2016 
(52 weeks) 
£m 
905.8 
97.3 
(16.5) 
80.8 
(7.8) 
73.0 

2017 
(52 weeks) 
£m 
992.2 
100.1 
0.2 
100.3 
(15.6) 
84.7 

Net assets 

841.9 

759.0 

782.9 

752.1 

931.4 

Earnings/(loss) per ordinary share 
Non-underlying items 
Underlying earnings per ordinary share 

10.0p 
2.1p 
12.1p 

(8.9)p 
20.6p 
11.7p 

4.1p 
8.7p 
12.8p 

12.7p 
1.2p 
13.9p 

14.2p 
– 
14.2p 

Dividend per ordinary share 

6.4p 

6.7p 

7.0p 

7.3p 

7.5p 

* Taxation includes the tax on non-underlying items together with non-underlying credits of £2.4 million in 2016 and £3.1 million in 2013 in respect of the change in corporation tax rate and a non-

underlying credit of £4.1 million in 2016 in respect of the additional tax relief claimed for previous periods following the agreement of the tax treatment of certain items with HM Revenue & Customs. 

68 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent Auditors’ Report to the Members of Marston’s PLC 

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS 

Our opinion 
In our opinion, 

•  Marston’s PLC’s Group fnancial statements and Company fnancial statements (the “fnancial statements”) give a true and fair view of the 

state of the Group’s and of the Company’s affairs as at 30 September 2017 and of the Group’s proft and cash fows for the 52 week period (the 
“period”) then ended; 

•  the Group fnancial statements have been properly prepared in accordance with IFRS as adopted by the European Union; 
•  the Company fnancial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 

(United Kingdom Accounting Standards, comprising FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland”, 
and applicable law); and 

•  the fnancial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group 

fnancial statements, Article 4 of the IAS Regulation. 

We have audited the fnancial statements, included within the Annual Report and Accounts (the “Annual Report”), which comprise: the Group and 
Company Balance Sheets as at 30 September 2017; the Group Income Statement and the Group Statement of Comprehensive Income, the Group 
Cash Flow Statement, and the Group and Company Statements of Changes in Equity for the period then ended; and the notes to the fnancial 
statements, which include a description of the signifcant accounting policies. 

Our opinion is consistent with our reporting to the Audit Committee. 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under 
ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the fnancial statements section of our report. We believe that the 
audit evidence we have obtained is suffcient and appropriate to provide a basis for our opinion. 

Independence 
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the fnancial statements 
in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulflled our other ethical 
responsibilities in accordance with these requirements. 

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided to the 
Group or the Company. 

Other than those disclosed in note 3 to the fnancial statements, we have provided no non-audit services to the Group or the Company in the 
period from 2 October 2016 to 30 September 2017. 

Our audit approach 
Overview 

Materiality 

•  Overall Group materiality: £5.0 million (2016: £4.9 million), based on 5% of proft before tax and non-

underlying items. 

•  Overall Company materiality: £20.1 million (2016: £18.1 million), based on 1.75% of net assets. 

Audit scope 

• Audit performed at the level of the consolidated Group. 

•  Valuation of the estate (notes 1, 12 and 18) (Group and Company). 
•  Accounting for the acquisition of the beer business of Charles Wells (notes 4 and 35) (Group). 
•  Disclosure of items as ‘non-underlying’ (notes 1 and 4) (Group). 

Areas of 
focus 

Marston’s PLC Annual Report and Accounts 2017 |  69 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent Auditors’ Report to the Members of Marston’s PLC
continued 

The scope of our audit and our areas of focus 
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the fnancial statements. In 
particular, we looked at where the Directors made subjective judgements, for example in respect of signifcant accounting estimates that 
involved making assumptions and considering future events that are inherently uncertain. As in all of our audits we also addressed the risk of 
management override of internal controls, including evaluating whether there was evidence of bias by the Directors that represented a risk of 
material misstatement due to fraud. 

Key audit matters 
Key audit matters are those matters that, in the auditors’ professional judgement, were of most signifcance in the audit of the fnancial 
statements of the current period and include the most signifcant assessed risks of material misstatement (whether or not due to fraud) 
identifed by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; 
and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were 
addressed in the context of our audit of the fnancial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. This is not a complete list of all risks identifed by our audit. 

Key audit matter 

How our audit addressed the key audit matter 

Valuation of the estate (notes 1, 12 and 18) – Group and Company 
We focus on the Directors’ annual assessment of the carrying 
value of land and buildings because properties are a signifcant 
item on the balance sheet and there are complex and subjective 
assumptions used in the valuations, including the future expected 
performance of pubs and multiples applied. 

A full external valuation of the estate was undertaken during 
FY15. In FY17 management have undertaken an exercise to identify 
if there have been any impairment triggers or changes in market 
conditions, including property based transactions both within 
the market place and the Marston’s estate, which would indicate 
changes in property valuation. The absence of any such triggers or 
changes in market conditions supports the carrying value of the 
Group’s property portfolio as at the balance sheet date. 

Accounting for the acquisition of the beer business of Charles 
Wells (notes 4 and 35) – Group 
In FY17 the Group completed the acquisition of the beer business 
of Charles Wells, for a cash consideration of £55 million and an 
additional working capital adjustment of £36 million. 

Accounting for the acquisition involved judgements in relation to 
the identifcation and valuation of the assets and liabilities to be 
recognised, particularly in respect of the acquired brands. 

The value of the acquired brands, which was calculated by 
management, included estimates about future earnings and 
current market multiples. 

We reviewed the Directors’ annual assessment and examined their 
assumptions therein, utilising internal specialists to validate the 
conclusions reached. We have taken into account the impact of any 
changes in macroeconomic conditions, individual pub performance 
and recent market transactions and their associated multiples. 

We found the assumptions adopted to be appropriate and consistent 
with our knowledge of the business. 

We evaluated the various aspects of the accounting for the 
acquisition. We assessed the provisional fair value adjustments 
and the consequent calculation of the residual goodwill arising on 
the transaction. 

We tested the brand values calculated by management by 
understanding the appropriateness of the methodology used 
and auditing inputs such as actual revenue and margins for each 
respective brand. We evaluated the brand valuation in the context of 
the rationale for the acquisition and the objectives of the accounting 
framework. We found that the brand valuation was consistent with the 
application of industry practices and market transactions. 

We attended closing inventory counts at two locations, Bedford and 
Greenford, to confrm the existence of the inventory acquired. 

We evaluated the fair value ascribed to the acquired assets and 
liabilities by challenging management’s assessment of the acquired 
inventory and accounts receivable by reference to Marston’s experience 
in recovering debtors and the margins on other beer brands. We found 
these to be reasonable. 

70 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Disclosure of items as ‘non-underlying’ (notes 1 and 4) – Group 

We assessed the appropriateness of the Group’s accounting policy and 
whether those items disclosed as non-underlying were consistent with 
the accounting policy and the approach taken in previous accounting 
periods. We found the Group’s accounting policy to be appropriate and 
the classifcation of items to be consistent with the accounting policy. 

The fnancial statements include certain items which are disclosed 
as ‘non-underlying’ such as the results arising from the ongoing 
management of the portfolio of pubs subject to disposal in FY14, 
movements in the fnancial assumptions used in determining the 
onerous lease provisions, reorganisation, relocation and integration  We also considered an appropriate threshold to apply to non-
costs (principally comprising non-recurring costs incurred in relation  underlying items based on the fnancial statement line items that were 
to the acquisition of the beer business of Charles Wells), movements 
in the fair value of interest rate swaps, the net interest on the net 
defned beneft asset/liability and the write-off of unamortised 
fnance costs. Management have included these items as non-
underlying using the criteria explained in their accounting policy 
which is disclosed in note 1 to the fnancial statements. 

affected. For example, certain property related items are considered 
by management to have a higher threshold for disclosure as non-
underlying. We concluded that the thresholds adopted are appropriate 
in the circumstances. 

We assessed whether other non-recurring items should have been 
classifed as non-underlying and discussed this with the Directors and 
the Audit Committee. We confrmed that all signifcant items meeting 
the criteria in the Group’s accounting policy had been identifed and 
that the treatment was consistent year on year. 

We focused on this area because non-underlying items are not 
defned by IFRS as adopted by the European Union and it therefore 
requires judgement by the Directors to identify such items. 
Consistency in identifying and disclosing items as non-underlying 
is important to maintain comparability of the current period results 
with previous periods. 

How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the fnancial statements as a whole, 
taking into account the structure of the Group and the Company, the accounting processes and controls, and the industry in which they operate. 

The Group is structured along four business lines being Destination and Premium, Taverns, Leased and Brewing, supported by Group Services. 
The Group fnancial statements are a consolidation of subsidiaries and special purpose entities, principally comprising the Group’s operating 
businesses, property companies, securitisation vehicles, holding companies and an insurance company. 

In establishing the overall approach to the Group audit we considered the consolidated trial balance for the Group as a whole and designed our 
audit testing for each fnancial statement line item based on the size and nature of the transactions and balances that are aggregated to form 
that line item and our assessment of the risk of material misstatement. We used our professional judgement to determine the nature and extent 
of testing required over each line item in the fnancial statements. 

Materiality 
The scope of our audit was infuenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the 
individual fnancial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the 
fnancial statements as a whole. 

Based on our professional judgement, we determined materiality for the fnancial statements as a whole as follows: 

Group fnancial statements 

Company fnancial statements 

Overall materiality 

£5.0 million (2016: £4.9 million). 

£20.1 million (2016: £18.1 million). 

How we determined it 

5% of proft before tax and non-underlying items. 

1.75% of net assets. 

Rationale for 
benchmark applied 

We believe that proft before tax and non-
underlying items is the primary measure used by 
the shareholders in assessing the performance 
of the Group and is a generally accepted auditing 
benchmark. The exclusion of items classifed as non- is the most appropriate basis upon which to 
underlying is consistent with previous periods and 
practice within the sector. 

Marston’s PLC holds some of the pubs relating to 
the non-securitised business. These properties 
are then occupied by Marston’s Trading Limited. 
As such it is considered that the net asset balance 

determine materiality. 

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range of 
materiality allocated across components was between £0.2 million and £5.0 million. 

We agreed with the Audit Committee that we would report to them misstatements identifed during our audit above £0.2 million (Group audit) 
(2016: £0.2 million) and £0.9 million (Company audit) (2016: £0.9 million) as well as misstatements below those amounts that, in our view, 
warranted reporting for qualitative reasons. 

Marston’s PLC Annual Report and Accounts 2017 |  71 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent Auditors’ Report to the Members of Marston’s PLC
continued 

Going concern 
In accordance with ISAs (UK) we report as follows: 

Reporting obligation 

Outcome 

We are required to report if we have anything material to add or draw attention to in  We have nothing material to add or to draw attention 
respect of the Directors’ statement in the fnancial statements about whether the 
Directors considered it appropriate to adopt the going concern basis of accounting in 
preparing the fnancial statements and the Directors’ identifcation of any material 
uncertainties to the Group’s and the Company’s ability to continue as a going 
concern over a period of at least twelve months from the date of approval of the 
fnancial statements. 

to. However, because not all future events or 
conditions can be predicted, this statement is not a 
guarantee as to the Group’s and Company’s ability to 
continue as a going concern. 

We are required to report if the Directors’ statement relating to going concern in 
accordance with Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge 
obtained in the audit. 

We have nothing to report. 

REPORTING ON OTHER INFORMATION 

The other information comprises all of the information in the Annual Report other than the fnancial statements and our auditors’ report thereon. 
The Directors are responsible for the other information. Our opinion on the fnancial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the fnancial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the fnancial statements or our knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to 
conclude whether there is a material misstatement of the fnancial statements or a material misstatement of the other information. If, based on 
the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We 
have nothing to report based on these responsibilities. 

With respect to the Strategic Report, Directors’ Report and Corporate Governance Report, we also considered whether the disclosures required 
by the UK Companies Act 2006 have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006,  (CA06), ISAs (UK) 
and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as described below (required 
by ISAs (UK) unless otherwise stated). 

Strategic Report and Directors’ Report 

In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report 
for the period ended 30 September 2017 is consistent with the fnancial statements and has been prepared in accordance with applicable 
legal requirements. (CA06) 

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not 
identify any material misstatements in the Strategic Report and Directors’ Report. (CA06) 

Corporate Governance Statement 

In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance Report (on 
pages 41 to 47) about internal controls and risk management systems in relation to fnancial reporting processes and about share capital 
structures in compliance with rules 7.2.5 and 7.2.6 of the Disclosure Guidance and Transparency Rules sourcebook of the FCA (“DTR”) is 
consistent with the fnancial statements and has been prepared in accordance with applicable legal requirements. (CA06) 

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not 
identify any material misstatements in this information. (CA06) 

In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance Report (on 
pages 41 to 47) with respect to the Company’s corporate governance code and practices and about its administrative, management and 
supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the DTR. (CA06) 

We have nothing to report arising from our responsibility to report if a corporate governance statement has not been prepared by the 
Company. (CA06) 

72 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity 
of the Group 

We have nothing material to add or draw attention to regarding: 

•  The Directors’ confrmation on page 22 of the Annual Report that they have carried out a robust assessment of the principal risks facing 

the Group, including those that would threaten its business model, future performance, solvency or liquidity. 

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated. 
•  The Directors’ explanation on page 24 of the Annual Report as to how they have assessed the prospects of the Group, over what period 

they have done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable 
expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, 
including any related disclosures drawing attention to any necessary qualifcations or assumptions. 

We have nothing to report having performed a review of the Directors’ statement that they have carried out a robust assessment of the 
principal risks facing the Group and statement in relation to the longer-term viability of the Group. Our review was substantially less in scope 
than an audit and only consisted of making inquiries and considering the Directors’ process supporting their statements; checking that the 
statements are in alignment with the relevant provisions of the UK Corporate Governance Code (the “Code”); and considering whether the 
statements are consistent with the knowledge and understanding of the Group and Company and their environment obtained in the course 
of the audit. (Listing Rules) 

Other Code Provisions 

We have nothing to report in respect of our responsibility to report when: 

•  The statement given by the Directors, on page 66, that they consider the Annual Report taken as a whole to be fair, balanced and 
understandable, and provides the information necessary for the members to assess the Group’s and Company’s position and 
performance, business model and strategy is materially inconsistent with our knowledge of the Group and Company obtained in the 
course of performing our audit. 

•  The section of the Annual Report on pages 50 to 52 describing the work of the Audit Committee does not appropriately address matters 

communicated by us to the Audit Committee. 

•  The Directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from a relevant 

provision of the Code specifed, under the Listing Rules, for review by the auditors. 

Directors’ Remuneration 

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies 
Act 2006. (CA06) 

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT 

Responsibilities of the Directors for the fnancial statements 
As explained more fully in the Statement of Directors’ responsibilities set out on page 66, the Directors are responsible for the preparation of the 
fnancial statements in accordance with the applicable framework and for being satisfed that they give a true and fair view. The Directors are also 
responsible for such internal control as they determine is necessary to enable the preparation of fnancial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the fnancial statements, the Directors are responsible for assessing the Group’s and the Company’s ability to continue as a going 
concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors either 
intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so. 

Auditors’ responsibilities for the audit of the fnancial statements 
Our objectives are to obtain reasonable assurance about whether the fnancial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to infuence the 
economic decisions of users taken on the basis of these fnancial statements. 

A further description of our responsibilities for the audit of the fnancial statements is located on the FRC’s website at: www.frc.org.uk/ 
auditorsresponsibilities. This description forms part of our auditors’ report. 

Use of this report 
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of 
Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other 
purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent 
in writing. 

Marston’s PLC Annual Report and Accounts 2017 |  73 

Strategic Report | Governance | Financial Statements | Additional Information  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent Auditors’ Report to the Members of Marston’s PLC
continued 
OTHER REQUIRED REPORTING 

Companies Act 2006 exception reporting 
Under the Companies Act 2006 we are required to report to you if, in our opinion: 

•  we have not received all the information and explanations we require for our audit; or 
•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches not 

visited by us; or 

•  certain disclosures of Directors’ remuneration specifed by law are not made; or 
•  the Company fnancial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the accounting 

records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment 
Following the recommendation of the Audit Committee, we were appointed by the members on 27 January 2003 to audit the fnancial statements 
for the period ended 27 September 2003 and subsequent fnancial periods. The period of total uninterrupted engagement is 15 years, covering 
the periods ended 27 September 2003 to 30 September 2017. 

Mark Smith (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Birmingham 
30 November 2017 

74 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
Group Income Statement 
For the 52 weeks ended 30 September 2017 

Revenue 
Operating expenses 
Operating proft 
Finance costs 
Finance income 
Movement in fair value of interest 

rate swaps 
Net fnance costs 
Proft before taxation 
Taxation 
Proft for the period attributable 

to equity shareholders 

Earnings per share: 
Basic earnings per share 
Basic underlying earnings per share 
Diluted earnings per share 
Diluted underlying earnings per share 

Note 
2, 3, 4 
3 
2, 4 
6 
6 

4, 6 
4, 6 

4, 7 

9 
9 
9 
9 

Underlying 
items 
£m 
992.2 
(817.7) 
174.5 
(74.8) 
0.4 

– 
(74.4) 
100.1 
(15.6) 

84.5 

2017 

Non-
underlying
 items 
 £m 
19.1 
(23.2) 
(4.1) 
(2.1) 
– 

6.4 
4.3 
0.2 
– 

0.2 

Total
 £m 
1,011.3 
(840.9) 
170.4 
(76.9) 
0.4 

6.4 
(70.1) 
100.3 
(15.6) 

84.7 

14.2p 
14.2p 
14.1p 
14.0p 

Group Statement of Comprehensive Income 
For the 52 weeks ended 30 September 2017 

Proft for the period 
Items of other comprehensive income that may subsequently be reclassifed to proft or loss 
Gains/(losses) arising on cash fow hedges 
Transfers to the income statement on cash fow hedges 
Tax on items that may subsequently be reclassifed to proft or loss 

Items of other comprehensive income that will not be reclassifed to proft or loss 
Remeasurement of retirement benefts 
Unrealised surplus on revaluation of properties 
Reversal of past revaluation surplus 
Tax on items that will not be reclassifed to proft or loss 

Other comprehensive income/(expense) for the period 
Total comprehensive income for the period 

Underlying 
items 
£m 
905.8 
(733.1) 
172.7 
(75.9) 
0.5 

– 
(75.4) 
97.3 
(17.4) 

79.9 

2016 

Non-
underlying
 items
 £m 
31.5 
(40.3) 
(8.8) 
– 
0.7 

(8.4) 
(7.7) 
(16.5) 
9.6 

Total
 £m 
937.3 
(773.4) 
163.9 
(75.9) 
1.2 

(8.4) 
(83.1) 
80.8 
(7.8) 

(6.9) 

73.0 

12.7p 
13.9p 
12.6p 
13.8p 

2016
 £m 
73.0 

(50.9) 
11.3 
2.0 
(37.6) 

(56.3) 
2.0 
– 
27.7 
(26.6) 
(64.2) 
8.8 

2017
 £m 
84.7 

35.7 
10.7 
(7.9) 
38.5 

21.8 
2.3 
(0.8) 
0.2 
23.5 
62.0 
146.7 

Marston’s PLC Annual Report and Accounts 2017 |  75 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Cash Flow Statement 
For the 52 weeks ended 30 September 2017 

Operating activities 
Underlying operating proft 
Depreciation and amortisation 
Underlying EBITDA 
Non-underlying operating items 
EBITDA 
Working capital movement 
Non-cash movements 
Decrease in provisions and other non-current liabilities 
Difference between defned beneft pension contributions paid and amounts charged 
Income tax paid 
Net cash infow from operating activities 
Investing activities 
Interest received 
Sale of property, plant and equipment and assets held for sale 
Purchase of property, plant and equipment and intangible assets 
Acquisition of subsidiary 
Movement in other non-current assets 
Transfer to other cash deposits 
Net cash outfow from investing activities 
Financing activities 
Equity dividends paid 
Interest paid 
Arrangement costs of bank facilities 
Arrangement costs of other lease related borrowings 
Issue of shares 
Purchase of own shares 
Proceeds from sale of own shares 
Repayment of securitised debt 
Repayment of bank borrowings 
Advance of bank borrowings 
Capital element of fnance leases repaid 
Advance of other lease related borrowings 
Net cash outfow from fnancing activities 
Net (decrease)/increase in cash and cash equivalents 

Note 

31 
31 

8 

30 

2017
 £m 

174.5 
39.2 
213.7 
(4.1) 

209.6
38.8 
(7.9) 
(9.1) 
(8.3) 
(9.5) 
213.6 

0.3 
61.2 
(196.3) 
(90.5) 
0.7 
(120.0) 
(344.6)

(44.1) 
(70.2) 
(3.3) 
(4.6) 
75.5 
– 
0.3 
(28.4) 
(263.0) 
280.0 
(0.1) 
57.9 
– 
(131.0) 

2016
 £m 

172.7 
40.0 
212.7 
(8.8) 
203.9 
8.9 
(7.9) 
(4.7) 
(7.6) 
(9.8) 
182.8 

0.7 
45.9 
(143.7) 
– 
1.7 
– 
(95.4) 

(40.8) 
(70.3) 
– 
(2.8) 
– 
(0.1) 
0.9 
(26.7) 
– 
13.0 
(0.1) 
40.7 
(86.2) 
1.2 

76 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Balance Sheet 
As at 30 September 2017 

Non-current assets 
Goodwill 
Other intangible assets 
Property, plant and equipment 
Other non-current assets 
Deferred tax assets 

Current assets 
Inventories 
Trade and other receivables 
Other cash deposits* 
Cash and cash equivalents* 

Assets held for sale 

Current liabilities 
Borrowings* 
Derivative fnancial instruments 
Trade and other payables 
Current tax liabilities 
Provisions for other liabilities and charges 

Non-current liabilities 
Borrowings 
Derivative fnancial instruments 
Other non-current liabilities 
Provisions for other liabilities and charges 
Deferred tax liabilities 
Retirement beneft obligations 

Net assets 

Shareholders’ equity 
Equity share capital 
Share premium account 
Revaluation reserve 
Merger reserve 
Capital redemption reserve 
Hedging reserve 
Own shares 
Retained earnings 
Total equity 

 30 September
 2017 
£m

Note

 1 October
 2016 
£m 

227.5 
37.3 
2,199.4 
10.4 
16.7 
2,491.3 

28.7 
85.0 
– 
185.6 
299.3 

230.3 
67.6 
2,360.7 
10.3 
0.6 
2,669.5 

40.2 
108.4 
120.0 
54.6 
323.2 

2.7 

6.6 

(148.8) 
(28.7) 
(256.1) 
(3.5) 
(3.3) 
(440.4) 

(1,354.9) 
(159.2) 
(0.6) 
(26.9) 
(76.6) 
(5.4) 
(1,623.6) 
931.4 

48.7 
334.0 
624.2 
71.2 
6.8 
(127.2) 
(111.3) 
85.0 
931.4 

(176.9) 
(38.0) 
(194.9) 
(3.6) 
(4.3) 
(417.7) 

(1,278.1) 
(202.7) 
(0.6) 
(34.5) 
(77.5) 
(34.0) 
(1,627.4) 
752.1 

44.4 
334.0 
623.1 
– 
6.8 
(165.7) 
(113.7) 
23.2 
752.1 

10 
11 
12 
13 
14 

16 
17 

18 

19 
21 
22 

23 

19 
21 
24 
23 
14 
26 

28 

29 
29 

29 

The fnancial statements on pages 75 to 108 were approved by the Board and authorised for issue on 30 November 2017 and are signed on its 
behalf by: 

Ralph Findlay 
Chief Executive Offcer 
30 November 2017 

* Other cash deposits includes £120.0 million drawn down under the liquidity facility (2016: £120.0 million included within cash and cash equivalents) and borrowings includes the corresponding liability 

(note 30). 

Marston’s PLC Annual Report and Accounts 2017 |  77 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Statement of Changes in Equity 
For the 52 weeks ended 30 September 2017 

At 2 October 2016 
Proft for the period 
Remeasurement of retirement 

benefts 

Tax on remeasurement of retirement 

benefts 

Gains on cash fow hedges 
Transfers to the income statement 

on cash fow hedges 

Tax on hedging reserve movements 
Property revaluation 
Property impairment 
Deferred tax on properties 
Total comprehensive income 
Share-based payments 
Issue of shares 
Sale of own shares 
Disposal of properties 
Tax on disposal of properties 
Transfer to retained earnings 
Dividends paid 
Total transactions with owners 
At 30 September 2017 

Equity 
share 
capital 
£m 
44.4 
– 

– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
4.3 
– 
– 
– 
– 
– 
4.3 
48.7 

At 4 October 2015 
Proft for the period 
Remeasurement of retirement benefts 
Tax on remeasurement of retirement benefts 
Losses on cash fow hedges 
Transfers to the income statement on cash fow 

hedges 

Tax on hedging reserve movements 
Property revaluation 
Deferred tax on properties 
Total comprehensive income/(expense) 
Share-based payments 
Purchase of own shares 
Sale of own shares 
Disposal of properties 
Tax on disposal of properties 
Transfer to retained earnings 
Dividends paid 
Total transactions with owners 
At 1 October 2016 

Share 
premium
 account 
£m 
334.0 
– 

Revaluation 
reserve 
£m 
623.1 
– 

Merger 
reserve 
£m 
– 
– 

Capital 
redemption 
reserve 
£m 
6.8 
– 

– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
334.0 

Equity 
share 
capital 
£m 
44.4 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
44.4 

– 

– 
– 

– 
– 
2.3 
(0.8) 
3.9 
5.4 
– 
– 
– 
(4.1) 
0.7 
(0.9) 
– 
(4.3)
624.2 

– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
71.2 
– 
– 
– 
– 
– 
 71.2 
71.2 

– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
6.8 

Share 
premium
 account 
£m 
334.0 
– 
– 
– 
– 

Revaluation 
reserve 
£m 
616.0 
– 
– 
– 
– 

Capital 
redemption 
reserve 
£m 
6.8 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
334.0 

– 
– 
2.0 
17.4 
19.4 
– 
– 
– 
(14.1) 
2.7 
(0.9) 
– 
(12.3) 
623.1 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
6.8 

Hedging
 reserve 
£m 
(165.7) 
– 

– 

– 
35.7 

10.7 
(7.9) 
– 
– 
– 
38.5 
– 
– 
– 
– 
– 
– 
– 
– 
(127.2) 

Hedging
 reserve 
£m 
(128.1) 
– 
– 
– 
(50.9) 

11.3 
2.0 
– 
– 
(37.6) 
– 
– 
– 
– 
– 
– 
– 
– 
(165.7) 

Own 
 shares 
£m 
(113.7) 
– 

Retained 
earnings 
£m 
23.2 
84.7 

Total 
equity 
£m 
752.1 
84.7 

– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
2.4 
– 
– 
– 
– 
2.4 
(111.3) 

Own 
 shares 
£m 
(118.7) 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 
(0.1) 
5.1 
– 
– 
– 
– 
5.0 
(113.7) 

21.8 

21.8 

(3.7) 
– 

– 
– 
– 
– 
– 
102.8 
0.9 
– 
(2.1) 
4.1 
(0.7) 
0.9 
(44.1) 
(41.0) 
85.0 

Retained 
earnings 
£m 
28.5 
73.0 
(56.3) 
10.3 
– 

– 
– 
– 
– 
27.0 
0.4 
– 
(4.2) 
14.1 
(2.7) 
0.9 
(40.8) 
(32.3) 
23.2 

(3.7) 
35.7 

10.7 
(7.9) 
2.3 
(0.8) 
3.9 
146.7 
0.9 
75.5 
0.3 
– 
– 
– 
(44.1) 
32.6 
931.4 

Total 
equity 
£m 
782.9 
73.0 
(56.3) 
10.3 
(50.9) 

11.3 
2.0 
2.0 
17.4 
8.8 
0.4 
(0.1) 
0.9 
– 
– 
– 
(40.8) 
(39.6) 
752.1 

Further detail in respect of the Group’s equity is provided in notes 28 and 29 to the fnancial statements. 

78 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes 
For the 52 weeks ended 30 September 2017 

1 

ACCOUNTING POLICIES 

Basis of preparation 
These consolidated fnancial statements for the 52 weeks ended 30 September 2017 (2016: 52 weeks ended 1 October 2016) have been prepared 
in accordance with IFRS and IFRS Interpretations Committee (IFRS IC) and Standing Interpretations Committee interpretations adopted by the 
European Union and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS. The fnancial statements have 
been prepared under the historical cost convention as modifed by the revaluation of certain items, principally land and buildings, derivative 
fnancial instruments, retirement benefts and share-based payments. 

In the prior period provisions for other liabilities and charges were originally presented wholly within non-current liabilities in the balance sheet. 
Amounts due within one year have now been represented within current liabilities to better refect the timing of the amounts falling due and to be 
consistent with the current period presentation. 

In the prior period the net interest on the net defned beneft asset/liability was presented within underlying items. This has now been 
represented within non-underlying items to better refect the nature of this item and to be consistent with the current period presentation. 

At the time of approving the fnancial statements, the Directors have a reasonable expectation that the Group has adequate resources to continue 
in operational existence for the foreseeable future. Thus the Directors continue to adopt the going concern basis of accounting in preparing the 
fnancial statements. 

New standards and interpretations 
The International Accounting Standards Board (IASB) and IFRS IC have issued the following new or revised standards and interpretations with 
an effective date for fnancial periods beginning on or after the dates disclosed below. These standards and interpretations have not yet been 
adopted by the Group. 

IFRS 2 

Share-based Payment 

Amendments to clarify the classifcation and measurement of share-based payment transactions 

1 January 2018 

IFRS 4 

Insurance Contracts 

Amendments regarding the interaction of IFRS 4 and IFRS 9 

IFRS 9 

Financial Instruments 

New accounting standard 

IFRS 10 

Consolidated Financial Statements 

1 January 2018 

1 January 2018 

Amendments regarding the sale or contribution of assets between an investor and its associate or joint venture 

Date deferred 

IFRS 15 

Revenue from Contracts with Customers 

New accounting standard 

IFRS 16 

Leases 

New accounting standard 

IFRS 17 

Insurance Contracts 

New accounting standard 

IAS 7 

Statement of Cash Flows 

Amendments as a result of the disclosure initiative 

IAS 12 

Income Taxes 

Amendments regarding the recognition of deferred tax assets for unrealised losses 

IAS 28 

Investments in Associates and Joint Ventures 

1 January 2018 

1 January 2019 

1 January 2021 

1 January 2017 

1 January 2017 

Amendments regarding the sale or contribution of assets between an investor and its associate or joint venture 
Long-term Interests in Associates and Joint Ventures (Amendments to IAS 28) 

Date deferred 
1 January 2019 

IAS 40 

Investment Property 

Amendments to clarify transfers of property to, or from, investment property 

IFRIC 22 

Foreign Currency Transactions and Advance Consideration 

1 January 2018 
1 January 2018 

The IASB have also issued a number of minor amendments to standards as part of their Annual Improvements to IFRS. 

The Directors are considering the impact of the adoption of the above new standards, interpretations and amendments on the Group. In 
particular, the adoption of IFRS 16 ‘Leases’ is expected to have a signifcant impact on both the Group’s balance sheet and income statement. 
For leases where it is the lessee the Group will be required to recognise assets and liabilities in the balance sheet in the majority of cases and 
recognise depreciation and fnance costs in the income statement. 

Basis of consolidation 
The consolidated fnancial statements incorporate the fnancial statements of Marston’s PLC and all of its subsidiary undertakings. The results of new 
subsidiary undertakings are included in the Group accounts from the date on which control transferred to the Group or, in the case of disposals, up to 
the effective date of disposal. Transactions between Group companies are eliminated on consolidation. 

The Group has applied the purchase method in accounting for the acquisition of subsidiaries. The cost of an acquisition is measured as the fair value of 
the consideration paid and deferred. Identifable assets acquired and liabilities assumed in a business combination are measured initially at their fair 
values at the acquisition date. Acquisition costs are expensed as incurred. The excess of the cost of acquisition over the fair value of the Group’s share 
of the identifable net assets acquired is recorded as goodwill. If the cost of acquisition is less than the fair value of the Group’s share of the identifable 
net assets of the subsidiary acquired, the difference is recognised immediately in the income statement. 

The consolidated fnancial statements incorporate the results of Marston’s Issuer PLC and its parent company, Marston’s Issuer Parent Limited. 
Marston’s Issuer PLC was set up with the sole purpose of issuing debt secured on assets owned by the Group. Wilmington Trust SP Services (London) 
Limited holds the shares of Marston’s Issuer Parent Limited under a declaration of trust for charitable purposes. The rights provided to the Group 
through the securitisation give the Group power over these companies and the ability to use that power to affect its exposure to variable returns 
from them. As such the Directors of Marston’s PLC consider that these companies are controlled by the Group, as defned in IFRS 10 ‘Consolidated 
Financial Statements’, and hence for the purpose of the consolidated fnancial statements they have been treated as subsidiary undertakings. 

Marston’s PLC Annual Report and Accounts 2017 |  79 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

1 

ACCOUNTING POLICIES (CONTINUED) 

Revenue and other operating income 
Revenue represents the value of goods (principally drink and food) and services (principally accommodation, gaming machines and third 
party brewing, packaging and distribution) supplied to customers, and rent receivable from licensed properties. Revenue from drink, food, 
accommodation, brewing, packaging and distribution is recognised at the point at which the goods or services are provided. Gaming machine 
income is recognised as earned. Rental income is recognised in the period to which it relates. Revenue is recorded net of discounts, intra group 
transactions, VAT and excise duty relating to the brewing and packaging of certain products. 

It is considered that, in respect of its franchised arrangements, the Group has exposure to the signifcant risks and rewards associated with the 
sale of goods and rendering of services and as such the total income from franchised pubs (i.e. from gaming machines, accommodation and the 
sale of food and drink) is included within the Group’s revenue. 

Other operating income mainly comprises rent receivable from unlicensed properties, which is recognised in the period to which it relates. 

Operating segments 
For segment reporting purposes the Group is considered to have fve distinguishable operating segments, being Destination and Premium, 
Taverns, Leased, Brewing and Group Services. This mirrors the Group’s internal reporting structure, and refects the different distribution 
channels, customer profles and nature of products and services provided within each segment. An element of Group Services’ costs is allocated 
to each of the trading segments. 

The operating segments set out in note 2 are consistent with the internal reporting provided to the chief operating decision maker. For the 
purposes of IFRS 8 ‘Operating Segments’ the chief operating decision maker has been identifed as the Executive Directors. 

Acquired businesses are treated as separate reporting segments, where material, until they have been fully integrated with the Group’s 
operating segments. 

Non-underlying items 
In order to illustrate the underlying trading performance of the Group, presentation has been made of performance measures excluding those 
items which it is considered would distort the comparability of the Group’s results. These non-underlying items comprise exceptional items and 
other adjusting items. 

Exceptional items are defned as those items that, by virtue of their nature, size or expected frequency, warrant separate additional disclosure 
in the fnancial statements in order to fully understand the underlying performance of the Group. As management of the freehold and leasehold 
property estate is an essential and signifcant area of the business, the threshold for classifcation of property related items as exceptional is 
higher than other items. 

Other adjusting items comprise the revenue and expenses in respect of the ongoing management of the remainder of the portfolio of pubs 
disposed of in the period ended 4 October 2014. The pubs subject to the management agreement no longer form part of the Group’s core 
activities and the Group does not have the ability to make strategic decisions in respect of them. As such it is considered appropriate to exclude 
the results of these pubs from the Group’s underlying results. 

Intangible assets 
Intangible assets are carried at cost less accumulated amortisation and any impairment losses. Intangible assets arising on an acquisition are 
recognised separately from goodwill if the fair value of these assets can be identifed separately and measured reliably. 

Amortisation is calculated on a straight-line basis over the estimated useful life of the intangible asset. Where the useful life of the asset is 
considered to be indefnite no annual amortisation is provided but the asset is subject to annual impairment reviews. Impairment reviews are 
carried out more frequently if events or changes in circumstances indicate that the carrying value of an asset may be impaired. Any impairment 
of carrying value is charged to the income statement. 

The useful lives of the Group’s intangible assets are: 

Acquired brands 
Lease premiums 
Computer software 
Development costs 

Indefnite 
Life of the lease 
3 to 15 years 
10 years 

Research and development expenditure 
All expenditure on the research phase of an internal project is expensed as incurred. 

Development costs are recognised as an intangible asset when the following conditions are met: 

•  It is technically feasible to complete the intangible asset so that it will be available for use; 
•  Management intends to complete the asset and use or sell it; 
•  There is an ability to use or sell the asset; 
•  It can be demonstrated how the asset will generate probable future economic benefts; 
•  Adequate technical, fnancial and other resources to complete the development and to use or sell the asset are available; and 
•  The expenditure attributable to the asset during its development can be reliably measured. 

Other development expenditure that does not meet these criteria is recognised as an expense as incurred. Development costs previously 
recognised as an expense are not recognised as an asset in a subsequent period. 

80 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
1  ACCOUNTING POLICIES (CONTINUED) 

Goodwill 
Goodwill arising on acquisitions is capitalised and represents the excess of the fair value of the consideration given over the fair value of the 
identifable net assets and liabilities acquired. Goodwill is not amortised but instead is reviewed for impairment on an annual basis, or more 
frequently if events or changes in circumstances indicate that the carrying value may be impaired. Any impairment is recognised immediately in 
the income statement. 

For the purposes of impairment testing, goodwill is allocated to cash generating units that are consistent with the Group’s operating segments. 

Property, plant and equipment 
•  Freehold and leasehold properties are initially stated at cost and subsequently at valuation. Plant and machinery and fxtures, fttings, tools and 

equipment are stated at cost. 

•  Depreciation is charged to the income statement on a straight-line basis to provide for the cost of the assets less their residual values over 

their useful lives. 

•  Freehold and long leasehold buildings are depreciated to their residual values over 50 years. 
•  Short leasehold properties are depreciated over the life of the lease. 
•  Plant and machinery and fxtures, fttings, tools and equipment are depreciated over periods ranging from 3 to 15 years. 
•  Own labour and interest costs directly attributable to capital projects are capitalised. 
•  Land is not depreciated. 

Residual values and useful lives are reviewed and adjusted if appropriate at each balance sheet date. 

Properties are revalued by qualifed valuers on a suffciently regular basis using open market value so that the carrying value of an asset does 
not differ signifcantly from its fair value at the balance sheet date. Substantially all of the Group’s properties have been externally valued in 
accordance with the Royal Institution of Chartered Surveyors’ Red Book. These valuations are performed directly by reference to observable 
prices in an active market or recent market transactions on arm’s length terms. Internal valuations are performed on the same basis. 

The estate is reviewed for indication of impairment at each reporting date, using a process focusing on areas of risk and business performance 
throughout the portfolio to identify any exposure. 

Impairment losses are charged to the revaluation reserve to the extent that a previous gain has been recorded, and thereafter to the income 
statement. Surpluses on revaluation are recognised in the revaluation reserve, except to the extent that they reverse previously charged 
impairment losses, in which case the reversal is recorded in the income statement. 

Disposals of property, plant and equipment 
Proft/loss on disposal of property, plant and equipment represents net sale proceeds less the carrying value of the assets. Any element of the 
revaluation reserve relating to the property disposed of is transferred to retained earnings at the date of sale. 

Impairment 
If there are indications of impairment or reversal of impairment, an assessment is made of the recoverable amount. An impairment loss is 
recognised where the recoverable amount is lower than the carrying value of assets, including goodwill. The recoverable amount is the higher of 
value in use and fair value less costs to sell. 

Where there is an indication that any previously recognised impairment losses no longer exist or have decreased, a reversal of the loss is made 
if there has been a change in the estimates used to determine the recoverable amounts since the last impairment loss was recognised. The 
carrying amount of the asset is increased to its recoverable amount only up to the carrying amount that would have resulted, net of depreciation 
or amortisation, had no impairment loss been recognised for the asset in prior periods. The reversal is recognised in the income statement 
unless the asset is carried at a revalued amount. The reversal of an impairment loss on a revalued asset is recognised in other comprehensive 
income and increases the revaluation surplus for that asset. However, to the extent that an impairment loss on the same revalued asset was 
previously recognised in the income statement, the reversal of that impairment loss is recognised in the income statement. The depreciation 
charge is adjusted in future periods to allocate the asset’s revised carrying value, less any residual value, on a systematic basis over its remaining 
useful life. There is no reversal of impairment losses relating to goodwill. 

Acquired brands are reviewed for impairment on a portfolio basis. 

Leases 
Leases are classifed as fnance leases if the terms of the lease transfer substantially all the risks and rewards of ownership to the lessee. All 
other leases are classifed as operating leases. 

The cost of assets held under fnance leases is included within property, plant and equipment and depreciation is charged in accordance with 
the accounting policy for each class of asset concerned. The corresponding capital obligations under these leases are shown as liabilities. The 
fnance charge element of rentals is charged to the income statement and classifed within fnance costs as incurred. 

Rental costs under operating leases, including lease incentives, are charged to the income statement on a straight-line basis over the term of the 
lease. Similarly, income receivable under operating leases is credited to the income statement on a straight-line basis over the term of the lease. 

Obligations arising from sale and leaseback arrangements with repurchase options that do not fall within the scope of IAS 17 ‘Leases’ are 
classifed as other lease related borrowings and accounted for in accordance with IAS 39 ‘Financial Instruments: Recognition and Measurement’. 

Marston’s PLC Annual Report and Accounts 2017 |  81 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

1 

ACCOUNTING POLICIES (CONTINUED) 

Inventories 
Inventories are stated at the lower of cost and net realisable value. Raw materials are valued on a ‘frst in, frst out’ basis, with the exception 
of hops which are valued at average cost. Finished goods and work in progress include direct materials, labour and a proportion of 
attributable overheads. 

Assets held for sale 
Assets, typically properties and related fxtures and fttings, are categorised as held for sale when the value of the asset will be recovered through 
a sale transaction rather than continuing use. This condition is met when the sale is highly probable, the asset is available for immediate sale in 
its present condition and is being actively marketed. In addition, the Group must be committed to the sale and completion should be expected to 
occur within one year from the date of classifcation. Assets held for sale are valued at the lower of carrying value and fair value less costs to sell, 
and are no longer depreciated. 

Financial instruments 
The Group classifes its fnancial assets in one of the following two categories: at fair value through proft or loss and loans and receivables. The 
Group classifes its fnancial liabilities in one of the following two categories: at fair value through proft or loss and other fnancial liabilities. 
The classifcation depends on the purpose for which the fnancial instruments were acquired. Management determines the classifcation of the 
Group’s fnancial instruments at initial recognition. 

Financial instruments at fair value through proft or loss 
Derivatives are categorised as fnancial instruments at fair value through proft or loss unless they are designated as part of a hedging 
relationship. The Group holds no other fnancial instruments at fair value through proft or loss. 

Loans and receivables 
Loans and receivables are non-derivative fnancial assets with fxed or determinable payments that are not quoted in an active market. The 
Group’s loans and receivables comprise trade receivables, other receivables, trade loans, other cash deposits and cash and cash equivalents in 
the balance sheet. Loans and receivables are carried at amortised cost using the effective interest method. 

Other fnancial liabilities 
Non-derivative fnancial liabilities are classifed as other fnancial liabilities. The Group’s other fnancial liabilities comprise borrowings, trade 
payables and other payables. Other fnancial liabilities are carried at amortised cost using the effective interest method. 

Financial assets are derecognised when the rights to receive cash fows from the investments have expired or have been transferred and the 
Group has transferred substantially all risks and rewards of ownership. 

The Group assesses whether there is objective evidence that a fnancial asset is impaired at each balance sheet date. 

It is, and has been throughout the period under review, the Group’s policy that no trading in fnancial instruments shall be undertaken. 

Derivative fnancial instruments 
The only derivative fnancial instruments that the Group enters into are interest rate swaps. The purpose of these transactions is to manage the 
interest rate risk arising from the Group’s operations and its sources of fnance. 

Derivatives are initially recognised at fair value on the date the derivative contract is entered into and are subsequently remeasured at their fair 
value at each balance sheet date. The method of recognising the resulting gain or loss depends on whether the derivative is designated as a 
hedging instrument. 

The effective portion of changes in the fair value of derivatives that are designated and qualify as cash fow hedges is recognised in other 
comprehensive income. The gain or loss relating to the ineffective portion is recognised immediately in the income statement within exceptional 
fnance income or costs. 

Gains or losses arising from changes in the fair value of derivatives which are not designated as part of a hedging relationship are presented in 
the income statement within exceptional fnance income or costs in the period in which they arise. 

The fair value of a hedging derivative is classifed as a non-current asset or liability when the remaining maturity of the hedged item is more 
than 12 months and as a current asset or liability when the remaining maturity of the hedged item is less than 12 months. The fair values of 
derivatives which are not designated as part of a hedging relationship are classifed as current assets or liabilities. Accrued interest is recognised 
separately in current assets or liabilities as appropriate. 

At the inception of a hedging transaction, the Group documents the relationship between hedging instruments and hedged items, as well as its 
risk management objectives and strategy for undertaking the hedging transaction. The Group also documents its assessment, both at hedge 
inception and on an ongoing basis, of whether the derivatives that are used in hedging transactions are highly effective in offsetting changes in 
fair values or cash fows of hedged items. 

When a hedging instrument expires or is sold, or when a hedge no longer meets the criteria for hedge accounting, any cumulative gain or loss 
existing in equity at that time remains in equity and is recognised when the forecast transaction is ultimately recognised in the income statement. 
When a forecast transaction is no longer expected to occur, the cumulative gain or loss that was reported in equity is immediately transferred to 
the income statement within exceptional fnance income or costs. 

Amounts that have been recognised in other comprehensive income in respect of cash fow hedges are reclassifed from equity to proft or loss 
as a reclassifcation adjustment in the same period or periods during which the hedged forecast cash fow affects proft or loss. 

82 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1  ACCOUNTING POLICIES (CONTINUED) 

Trade receivables and other receivables 
Trade receivables and other receivables are recognised initially at fair value and subsequently measured at amortised cost less provision for 
impairment. A provision for impairment of trade receivables and other receivables is established when there is objective evidence that the 
Group will not be able to collect all amounts due according to the original terms of the receivables. Signifcant fnancial diffculties of the debtor, 
probability that the debtor will enter bankruptcy or fnancial reorganisation and default or delinquency in payments are considered indicators 
that the trade or other receivable is impaired. The amount of the provision is the difference between the asset’s carrying amount and the 
estimated future cash fows. The carrying amount of the asset is reduced through the use of an allowance account, and the amount of the loss is 
recognised in the income statement within other net operating charges. When a trade or other receivable is uncollectable, it is written off against 
the allowance account for trade or other receivables. Subsequent recoveries of amounts previously written off are credited against other net 
operating charges in the income statement. 

Trade loans 
In common with other major brewers, the Group makes trade loans to publicans who purchase the Group’s beer. These trade loans are classifed 
as other non-current assets in the balance sheet and are recognised initially at fair value and subsequently at amortised cost less provision for 
impairment. Signifcant trade loans are secured against the property of the loan recipient. 

Other cash deposits 
Cash held on deposit with banks with a maturity of more than three months at the date of acquisition is classifed within other cash deposits. 

Cash and cash equivalents 
Cash and cash equivalents include cash in hand and deposits on call with banks. Bank overdrafts are shown within borrowings in current 
liabilities. For the purpose of the cash fow statement, cash and cash equivalents are as defned above, net of outstanding bank overdrafts. 

Borrowings 
Borrowings are initially recognised at fair value, net of transaction costs incurred. Borrowings are subsequently stated at amortised cost; any 
difference between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement over the period of the 
borrowings using the effective interest method. 

Preference shares are classifed as liabilities. The dividends on these preference shares are recognised in the income statement as fnance costs. 

Borrowing costs are recognised as an expense in the period in which they are incurred, except for interest costs incurred on the fnancing of 
major projects, which are capitalised until the time that the projects are available for use. 

Trade payables and other payables 
Trade payables and other payables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method. 

Employee benefts 
Pension costs for the Group’s defned beneft pension plan are determined by the Projected Unit Credit Method, with actuarial calculations being 
carried out at each period end date. Costs are recognised in the income statement within operating expenses and net fnance costs. The current 
service cost, past service cost and gains or losses arising from settlements are included within operating expenses. The net interest on the net 
defned beneft asset/liability is included within exceptional fnance costs/income and the administrative expenses paid from plan assets are 
included within fnance costs. 

Actuarial gains or losses arising from experience adjustments and changes in actuarial assumptions are recognised in full in the period in which 
they occur in the statement of comprehensive income. The return on plan assets, excluding amounts included in the net interest on the net 
defned beneft asset/liability, is also recognised in other comprehensive income. 

The asset/liability recognised in the balance sheet for the defned beneft pension plan is the fair value of plan assets less the present value of the 
defned beneft obligation. Where the fair value of plan assets exceeds the present value of the defned beneft obligation, the Group recognises an 
asset at the lower of the fair value of plan assets less the present value of the defned beneft obligation, and the present value of any economic 
benefts available in the form of refunds from the plan or reductions in future contributions to the plan. 

In the event that contributions payable under a minimum funding requirement are not available as a refund or reduction in future contributions 
after they are paid into the plan, a liability would be recognised to this extent when the obligation arises. 

Pension costs for the Group’s defned contribution pension plans are charged to the income statement in the period in which they arise. 

Post-retirement medical benefts are accounted for in an identical way to the Group’s defned beneft pension plan. 

Key management personnel 
Key management personnel are those who have authority and responsibility for planning, directing and controlling the activities of the Group. In 
the case of Marston’s PLC, the Directors of the Group are considered to be the only key management personnel. 

Current and deferred tax 
The current tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date and is measured at 
the amount expected to be paid to or recovered from the tax authorities. 

Deferred tax is provided in full, using the liability method, on all differences that have originated but not reversed by the balance sheet date, and 
which give rise to an obligation to pay more or less tax in the future. Differences are defned as the differences between the carrying value of 
assets and liabilities and their tax base. 

Deferred tax assets are recognised to the extent that it is probable that future taxable proft will be available against which the assets can 
be utilised. 

Marston’s PLC Annual Report and Accounts 2017 |  83 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

1 

ACCOUNTING POLICIES (CONTINUED) 

Deferred tax is calculated using tax rates that are expected to apply when the related deferred tax asset is realised or the deferred tax liability 
is settled. 

Provisions 
Provisions are recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event and it is 
probable that an outfow of economic benefts will be required to settle the obligation. 

When valuations of leasehold properties (based on future estimated income streams) give rise to a defcit as a result of onerous lease conditions 
they are recognised as provisions. These provisions are measured at the present value of the expenditure expected to be required to settle the 
obligation using a pre-tax rate that refects current market assessments of the time value of money and the risks specifc to the obligation. The 
key assumptions used in the discounted cash fow calculations are the discount and infation rates and the market rents, vacant periods and 
future trading income of the properties. 

Other contractual property costs are also recorded as provisions as appropriate. 

Share-based payments 
The fair value of share-based remuneration at the date of grant is calculated using the Black-Scholes option-pricing model and charged to 
the income statement on a straight-line basis over the vesting period of the award. The charge to the income statement takes account of the 
estimated number of shares that will vest. 

Non-vesting conditions are taken into account when determining the fair value of the Group’s share-based payments, and all cancellations of 
share-based payments, whether by the Group or by employees, are accounted for in an identical manner with any costs unrecognised at the date 
of cancellation being immediately accelerated. 

Own shares 
Own shares comprise treasury shares, and shares held on trust for employee share schemes, which are used for the issuing of shares to 
applicable employees. Own shares are recognised at cost as a deduction from shareholders’ equity. Subsequent consideration received for the 
sale of such shares is also recognised in equity, with any difference between the sale proceeds and the original cost being taken to equity. No 
income or expense is recognised in the performance statements on own share transactions. 

Dividends 
Dividends proposed by the Board but unpaid at the period end are recognised in the fnancial statements when they have been approved by the 
shareholders. Interim dividends are recognised when paid. 

Transactions and balance sheet items in a foreign currency 
Transactions in a foreign currency are translated to sterling using the exchange rate at the date of the transaction. Monetary receivables and 
payables are remeasured at closing day rates at each balance sheet date. Exchange gains or losses that arise from such remeasurement and 
on settlement of the transaction are recognised in the income statement. Translation differences for non-monetary assets valued at fair value 
through proft or loss are reported as part of the fair value gain or loss. Gains or losses on disposal of non-monetary assets are recognised in the 
income statement. 

Key assumptions and signifcant judgements 
IFRS requires the Group to make estimates and assumptions that affect the application of policies and reported amounts. Estimates and 
judgements are continually evaluated and are based on historical experience and other factors including expectations of future events that are 
believed to be reasonable under the circumstances. Actual results may differ from these estimates. The Group’s key assumptions and signifcant 
judgements are in respect of property, plant and equipment, retirement benefts, lease classifcation, non-underlying items, impairment, fnancial 
instruments and property lease provisions. Details of these assumptions and judgements are provided in the relevant accounting policy and 
detailed note to the fnancial statements as set out below. 

The following judgements (apart from those involving estimates) have had the most signifcant effect on amounts recognised in the 
fnancial statements. 

Property, plant and equipment 
•  Valuation of properties (see accounting policy). 

Retirement benefts 
•  Recognition of a retirement beneft surplus (see accounting policy). 

Lease classifcation 
•  Judgements in respect of whether a lease has transferred substantially all the risks and rewards of ownership to the lessee, in particular 
whether the present value of the minimum lease payments amounts to at least substantially all of the fair value of the leased asset and 
whether the lease term is for the major part of the economic life of the asset (see accounting policy). 

Non-underlying items 
•  Determination of items to be classed as non-underlying (see accounting policy). 

The following estimates and assumptions have a signifcant risk of causing a material adjustment to the carrying amount of assets and liabilities. 

Property, plant and equipment 
•  Assets’ useful lives and residual values (see accounting policy). 

84 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1  ACCOUNTING POLICIES (CONTINUED) 

Impairment 
•  Assumptions made in the value in use calculation, in particular the pre-tax discount rate applied to cash fow projections and the growth rate 

used to extrapolate projected cash fows beyond one year budgets (notes 10 and 11). 

Retirement benefts 
•  Actuarial assumptions in respect of the defned beneft pension plan, which include discount rates, rates of increase in pensions, infation 

rates and life expectancies (note 26). 

Financial instruments 
•  Valuation of fnancial instruments that are not traded in an active market (note 25). 

Property lease provisions 
•  Assumptions made in the discounted cash fow calculations, in particular the market rents, vacant periods, future trading income, infation 

rates and discount rates (see accounting policy). 

2  SEGMENT REPORTING 

For segment reporting purposes the Group is considered to have fve distinguishable operating segments as follows: 

Segment 
Destination and Premium 
Taverns 
Leased 
Brewing 
Group Services 

Revenue 
Food and drink sales, accommodation and gaming machine income 
Food and drink sales, rent from licensed properties, accommodation and gaming machine income 
Drink sales, rent from licensed properties and gaming machine income 
Drink sales and third party brewing, packaging and distribution 
N/A 

Transfer prices between operating segments are on an arm’s length basis. 

Underlying revenue by segment 
Destination and Premium 
Taverns 
Leased 
Brewing 
Group Services 
Underlying revenue 
Non-underlying items 
Revenue 

Underlying operating proft by segment 
Destination and Premium 
Taverns 
Leased 
Brewing 
Group Services 
Underlying operating proft 
Non-underlying operating items 
Operating proft 
Net fnance costs 
Proft before taxation 

Other segment information 
Destination and Premium 
Taverns 
Leased 
Brewing 
Group Services 
Total 

* Excludes amounts relating to goodwill, deferred tax and fnancial instruments. 

2017 
£m 
438.0 
246.7 
54.6 
252.9 
– 
992.2 
19.1 
1,011.3 

2017 
£m 
88.9 
57.0 
27.1 
25.5 
(24.0) 
174.5 
(4.1) 
170.4 
(70.1) 
100.3 

2016 
£m 
419.0 
238.5 
55.0 
193.3 
– 
905.8 
31.5 
937.3 

2016 
£m 
86.9 
56.6 
26.9 
23.2 
(20.9) 
172.7 
(8.8) 
163.9 
(83.1) 
80.8 

Additions to 
non-current assets* 

Depreciation and 
amortisation 

2017 
£m 
152.9 
25.2 
4.4 
18.2 
7.4 
208.1 

2016 
£m 
101.0 
22.6 
5.0 
10.5 
8.1 
147.2 

2017 
£m 
15.6 
8.1 
1.5 
10.5 
3.5 
39.2 

2016 
£m 
15.1 
8.4 
1.7 
10.2 
4.6 
40.0 

Marston’s PLC Annual Report and Accounts 2017 |  85 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

2  SEGMENT REPORTING (CONTINUED) 

During the current period the Group changed the structure of its internal organisation in a manner that caused the composition of its operating 
segments to change. The results for the prior period have been restated to refect these changes. 

Geographical areas 
Revenue generated outside the United Kingdom during the period was £6.4 million (2016: £3.9 million). 

3  REVENUE AND OPERATING EXPENSES 

Revenue 
Goods 
Services 

Revenue from services includes rent receivable from licensed properties of £17.1 million (2016: £19.1 million). 

Operating expenses 
Change in stocks of fnished goods and work in progress 
Own work capitalised 
Other operating income 
Raw materials, consumables and excise duties 
Depreciation of property, plant and equipment 
Amortisation of intangible assets 
Employee costs 
Hire of plant and machinery 
Other operating lease rentals 
Income from other non-current assets 
Impairment of freehold and leasehold properties 
Other net operating charges 

The amounts included in the line items above which have been classed as non-underlying are as follows: 

Change in stocks of fnished goods and work in progress 
Other operating income 
Raw materials, consumables and excise duties 
Employee costs 
Other operating lease rentals 
Other net operating charges

PricewaterhouseCoopers LLP fees: 
Fees payable to the Company’s Auditors for the audit of the Company’s annual accounts 
Fees payable to the Company’s Auditors for other services to the Group: 
The audit of the Company’s subsidiaries 
Audit related assurance services 
Other non-audit services 

2017 
£m 
945.4 
65.9 
1,011.3 

2017 
£m 
(1.8) 
(5.8) 
(8.7) 
370.9 
38.1 
1.1 
219.1 
0.8 
20.6 
(0.2) 
3.9 
202.9 
840.9 

2017 
£m 
0.3 
– 
5.3 
4.0 
5.0 
8.6 
23.2 

2017 
£m 
0.2 

0.1 
0.1 
– 
0.4 

2016 
£m 
874.2 
63.1 
937.3 

2016 
£m 
(0.3) 
(4.9) 
(8.0) 
324.9 
38.3 
1.7 
203.5 
0.8 
22.4 
(0.2) 
– 
195.2 
773.4 

2016 
£m 
– 
(0.1) 
9.9 
2.5 
9.2 
18.8
40.3 

2016 
£m 
0.1 

0.1 
0.1 
0.1 
0.4 

86 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4  NON-UNDERLYING ITEMS 

Exceptional operating items 
Impact of change in rate assumptions used for onerous lease provisions 
Reorganisation, relocation and integration costs 
Non-core estate disposal and reorganisation costs 
Proft on sale of surplus land for residential development 
Tax advisory fees 

Other adjusting operating items 
Results in respect of the ongoing management of pubs in the portfolio disposal 

Non-underlying operating items 

Exceptional non-operating items 
Net interest on net defned beneft asset/liability 
Write-off of unamortised fnance costs 
Movement in fair value of interest rate swaps 

Total non-underlying items 

2017 
£m 

(1.6) 
5.5 
– 
– 
– 
3.9 

0.2 
0.2 
4.1 

0.7 
1.4 
(6.4) 
(4.3) 
(0.2) 

2016 
£m 

4.4 
3.8 
1.7 
(1.5) 
0.5 
8.9 

(0.1) 
(0.1) 
8.8 

(0.7) 
– 
8.4 
7.7 
16.5 

Impact of change in rate assumptions used for onerous lease provisions 
The update of the discount rate assumptions used in the calculation of the Group’s onerous property lease provisions at the current period end 
resulted in a decrease of £1.6 million (2016: increase of £4.4 million) in the total provision. 

Reorganisation, relocation and integration costs 
During the current period the Group incurred reorganisation and integration costs of £4.6 million as a result of the acquisition of the beer 
business of Charles Wells. 

A head offce restructuring exercise was also undertaken in the current period incurring costs of £0.9 million. 

During the prior period the redevelopment of the Group’s head offce building in Wolverhampton was completed along with a reorganisation of 
certain head offce functions. Costs of £0.5 million were incurred in the prior period in respect of temporarily relocating to alternative premises 
nearby during the period of redevelopment and in undertaking the reorganisation. 

The Group also incurred reorganisation and integration costs of £3.3 million in the prior period as a result of the acquisition of the trading 
operations of Daniel Thwaites PLC’s beer division in the period ended 3 October 2015. 

Portfolio disposal of pubs 
During the period ended 4 October 2014 the Group disposed of a portfolio of 202 pubs and subsequently entered into a four year lease and fve 
year management agreement in respect thereof. A number of the pubs have since been removed from these arrangements by the purchaser. 
During the current period the Group has entered into new 15 year leases in respect of 22 of the properties and these have also been removed 
from the management agreement. The Group no longer has strategic control of the pubs still subject to the management agreement and they 
do not form part of its core activities. As such the results in respect of the ongoing operation and management of these pubs post disposal have 
been classifed as a non-underlying item, comprised as follows: 

Revenue 
Operating expenses 

2017 
£m 
19.1 
(19.3) 
(0.2) 

2016 
£m 
31.5 
(31.4) 
0.1 

Net interest on net defned beneft asset/liability 
The net interest on the net defned beneft asset/liability in respect of the Group’s defned beneft pension plan was a charge of £0.7 million (2016: 
credit of £0.7 million) (note 26). 

Write-off of unamortised fnance costs 
During the current period the Group entered into a new bank facility. As such the unamortised fnance costs relating to the previous facility have 
been written off. 

Movement in fair value of interest rate swaps 
The Group’s interest rate swaps are revalued to fair value at each balance sheet date. The movement in fair value of interest rate swaps which 
are not designated as part of a hedging relationship, and the ineffective portion of the movement in fair value of interest rate swaps which are 
accounted for as hedging instruments are both recognised in the income statement. The net gain of £6.4 million (2016: loss of £8.4 million) is 
shown as an exceptional item. 

Marston’s PLC Annual Report and Accounts 2017 |  87 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

4  NON-UNDERLYING ITEMS (CONTINUED) 

Impact of taxation 
The current tax credit relating to the above non-underlying items amounts to £0.9 million (2016: £1.7 million). The deferred tax charge relating to 
the above non-underlying items amounts to £0.9 million (2016: credit of £1.4 million). In addition, there is a non-underlying deferred tax credit of 
£nil (2016: £2.4 million) in relation to the change in corporation tax rate (note 7). 

During the prior period the Group agreed the tax treatment of certain items with HM Revenue & Customs. The tax credit of £4.1 million in 
respect of the additional tax relief claimed for previous periods was classifed as a non-underlying item along with the associated advisory fees of 
£0.5 million. 

Prior period non-underlying items 
During the period ended 5 October 2013 the Group commenced a restructuring of its pub estate and operating segments. Costs in respect of this 
restructuring were incurred in the prior period. 

During the prior period the Group sold a parcel of surplus land for residential development for £9.5 million realising a proft of £1.5 million 
on disposal. 

5  EMPLOYEES 

Employee costs 
Wages and salaries 
Social security costs 
Pension costs 
Share-based payments 
Termination costs 

A non-underlying charge of £4.0 million (2016: £2.5 million) is included in employee costs. 

Average monthly number of employees 
Bar staff 
Management, administration and production 

Key management personnel compensation 
Short-term employee benefts 
Termination benefts 
Share-based payments 

2017 
£m 
194.0 
15.2 
7.4 
0.9 
1.6 
219.1 

2017 
Number 
11,572 
2,547 

2017 
£m 
2.2 
0.4 
0.2 
2.8 

2016 
£m 
181.8 
13.6 
6.8 
0.4 
0.9 
203.5 

2016 
Number 
11,125 
2,376 

2016 
£m 
2.4 
– 
– 
2.4 

88 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6 

FINANCE COSTS AND INCOME 

Finance costs 
Unsecured bank borrowings 
Securitised debt 
Finance leases 
Other lease related borrowings 
Other interest payable and similar charges 

Exceptional fnance costs 
Net interest on net defned beneft asset/liability 
Write-off of unamortised fnance costs 

Total fnance costs 

Finance income 
Deposit and other interest receivable 

Exceptional fnance income 
Net interest on net defned beneft asset/liability 

Total fnance income 

Movement in fair value of interest rate swaps 
Gain on movement in fair value of interest rate swaps 
Loss on movement in fair value of interest rate swaps 

Net fnance costs

7 

TAXATION 

Income statement 
Current tax 
Current period 
Adjustments in respect of prior periods 
Credit in respect of tax on non-underlying items 
Non-underlying credit in relation to additional relief for prior periods 

Deferred tax 
Current period 
Adjustments in respect of prior periods 
Charge/(credit) in respect of tax on non-underlying items 
Non-underlying credit in relation to the change in tax rate 
Non-underlying credit in relation to additional relief for prior periods 

Taxation charge reported in the income statement 

Statement of comprehensive income 
Remeasurement of retirement benefts 
Impairment and revaluation of properties 
Hedging reserve movements 
Taxation charge/(credit) reported in the statement of comprehensive income 

2017 
£m 
11.1 
46.1 
1.2 
15.0 
1.4 
74.8 

0.7 
1.4 
2.1 
76.9 

(0.4) 
(0.4) 

– 
– 
(0.4) 

(9.3) 
2.9 
(6.4) 
70.1 

2017 
£m 

10.7 
(0.3) 
(0.9) 
– 
9.5 

6.1 
(0.9) 
0.9 
– 
– 
6.1 
15.6 

2017 
£m 
3.7 
(3.9) 
7.9 
7.7 

2016 
£m 
12.2 
47.8 
1.1 
12.6 
2.2 
75.9 

– 
– 
– 
75.9 

(0.5) 
(0.5) 

(0.7) 
(0.7) 
(1.2) 

(3.9) 
12.3 
8.4 
83.1 

2016 
£m 

13.9 
(0.6) 
(1.7) 
(3.7) 
7.9 

4.2 
(0.1) 
(1.4) 
(2.4) 
(0.4) 
(0.1) 
7.8 

2016 
£m 
(10.3) 
(17.4) 
(2.0) 
(29.7) 

A deferred tax credit of £nil (2016: £8.4 million) relating to the change in corporation tax rate has been recognised in the statement of 
comprehensive income and is included in the above amounts. 

Marston’s PLC Annual Report and Accounts 2017 |  89 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

7 

TAXATION (CONTINUED) 

The actual tax rate for the period is lower (2016: lower) than the standard rate of corporation tax of 19.5% (2016: 20%). The differences are 
explained below: 

Tax reconciliation 
Proft before tax 

Proft before tax multiplied by the corporation tax rate of 19.5% (2016: 20%) 
Effect of: 
Adjustments in respect of prior periods 
Non-underlying credit in relation to additional relief for prior periods 
Net deferred tax credit in respect of land and buildings 
Costs not deductible for tax purposes 
Other amounts upon which tax relief is available 
Impact of difference between deferred and current tax rates 
Impact of change in tax rate 
Current period taxation charge 

2017 
£m 
100.3 

19.6 

(1.2) 
– 
(1.4) 
0.7 
(0.9) 
(1.2) 
– 
15.6 

2016 
£m 
80.8 

16.2 

(0.7) 
(4.1) 
(1.1) 
0.4 
(0.5) 
– 
(2.4) 
7.8 

The standard rate of corporation tax changed from 20% to 19% with effect from 1 April 2017. As such the Group’s profts for the current period 
have been taxed at an effective rate of 19.5%. The March 2016 Budget announced that the standard rate of corporation tax would change from 
19% to 17% with effect from 1 April 2020. This change was substantively enacted in the Finance Act 2016 in September 2016. As such a non-
underlying deferred tax credit of £2.4 million was recognised in the income statement in the prior period. 

Finance Bill 2017-19 includes draft legislation to restrict the deductibility of net interest costs from 1 April 2017. As the proposed changes had 
not been substantively enacted at the balance sheet date, their effects are not included in these fnancial statements. If the legislation had been 
substantively enacted by the balance sheet date, it is likely that the overall effect on these fnancial statements would not have been material. 

8 

ORDINARY DIVIDENDS ON EQUITY SHARES 

Paid in the period 
Final dividend for 2016 of 4.7p per share (2015: 4.5p) 
Interim dividend for 2017 of 2.7p per share (2016: 2.6p) 

2017 
£m 
27.0 
17.1 
44.1 

2016 
£m 
25.9 
14.9 
40.8 

A fnal dividend for 2017 of 4.8p per share amounting to £30.4 million has been proposed for approval at the Annual General Meeting, but has not 
been refected in the fnancial statements. 

This dividend will be paid on 29 January 2018 to those shareholders on the register at close of business on 15 December 2017. 

9 

EARNINGS PER ORDINARY SHARE 

Basic earnings per share are calculated by dividing the proft attributable to equity shareholders by the weighted average number of ordinary 
shares in issue during the period, excluding treasury shares and those held on trust for employee share schemes. 

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all dilutive potential 
ordinary shares. These represent share options granted to employees where the exercise price is less than the weighted average market price of 
the Company’s shares during the period. 

Underlying earnings per share fgures are presented to exclude the effect of exceptional and other adjusting items. The Directors consider that 
the supplementary fgures are a useful indicator of performance. 

2017 

2016 

Basic earnings per share 
Diluted earnings per share 

Underlying earnings per share fgures 
Basic underlying earnings per share 
Diluted underlying earnings per share 

Basic weighted average number of shares 
Dilutive options 
Diluted weighted average number of shares 

90 | Marston’s PLC Annual Report and Accounts 2017 

Earnings 
£m 
84.7 
84.7 

Per share
 amount 
p 
14.2 
14.1 

84.5 
84.5 

14.2 
14.0 

Earnings 
£m 
73.0 
73.0 

79.9 
79.9 

2017 
m 
596.9 
4.8 
601.7 

Per share
 amount 
p 
12.7 
12.6 

13.9 
13.8

2016 
m 
574.6 
6.0 
580.6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10  GOODWILL 

Cost 
At 2 October 2016 
Additions 
At 30 September 2017 

Aggregate impairment 
At 2 October 2016 and 30 September 2017 

Net book amount at 1 October 2016 
Net book amount at 30 September 2017 

Additions in the period relate to the acquisition of the beer business of Charles Wells (note 35). 

Cost 
At 4 October 2015 and 1 October 2016 

Aggregate impairment 
At 4 October 2015 and 1 October 2016 

Net book amount at 3 October 2015 
Net book amount at 1 October 2016 

£m 

228.6 
2.8 
231.4 

1.1 

227.5 
230.3 

£m 

228.6 

1.1 

227.5 
227.5 

Impairment testing of goodwill 
Goodwill has been allocated across the operating segments, and the value of the recoverable amounts allocated to those segments has been 
estimated and compared to the carrying amounts. Recoverable amounts are determined based on the higher of value in use and fair value less 
costs to sell. 

Goodwill has been allocated to operating segments based on the extent to which the benefts of acquisitions fow to that segment, as follows: 

Destination and Premium 
Taverns 
Leased 
Brewing 

2017 
£m 
87.5 
86.6 
26.5 
29.7 
230.3 

2016 
£m 
87.5 
86.6 
26.5 
26.9 
227.5 

The key assumptions used in determining value in use are the pre-tax discount rate applied to the cash fow projections of 6% (2016: 6%) and the 
growth rate used to extrapolate the projected cash fows beyond the one year budgets of 2% (2016: 2%) in line with an expected long-term growth 
rate which is below the long-term average growth rate for the industry. Risk factors are considered to be similar in each of the Group’s operating 
segments. Other commercial assumptions relate to market growth, market share and net selling prices. These assumptions are based on 
historic trends adjusted for management estimates of future prospects. These estimates take account of economic forecasts, marketing plans, 
political factors and assessments of competitors’ strategy. The discount rate used is the Group’s weighted average cost of capital adjusted to 
refect market conditions. 

The above impairment tests demonstrated that the Group had substantial levels of headroom and as such no impairment of goodwill was 
required in the current or prior period. 

Marston’s PLC Annual Report and Accounts 2017 |  91 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

11  OTHER INTANGIBLE ASSETS 

Cost 
At 2 October 2016 
Additions 
Acquisitions 
Net transfers to assets held for sale and disposals 
At 30 September 2017 

Amortisation 
At 2 October 2016 
Charge for the period 
Net transfers to assets held for sale and disposals 
At 30 September 2017 

Net book amount at 1 October 2016 
Net book amount at 30 September 2017 

Acquired
 brands 
£m 

Lease 
 premiums 
£m 

Computer
 software 
£m 

Development 
costs 
£m 

32.1 
– 
30.0 
– 
62.1 

– 
– 
– 
– 

32.1 
62.1 

1.5 
– 
– 
– 
1.5 

0.9 
– 
– 
0.9 

0.6 
0.6 

11.1 
1.4 
– 
(1.8) 
10.7 

6.5 
1.1 
(1.8) 
5.8 

4.6 
4.9 

0.1 
– 
– 
– 
0.1 

0.1 
– 
– 
0.1 

– 
– 

Total 
£m 

44.8 
1.4 
30.0 
(1.8) 
74.4 

7.5 
1.1 
(1.8) 
6.8 

37.3 
67.6 

Acquired brands are initially recognised at their fair value on acquisition. Given the anticipated level of investment in acquired brands, and there 
being no legal or regulatory limits to their useful lives, they are regarded as having indefnite useful lives and no annual amortisation is provided. 

During the current period the Group acquired the Eagle portfolio of brands (note 35). 

Lease premiums classifed as intangible assets are those acquired with new subsidiaries. 

Acquired
 brands 
£m 

Lease 
 premiums 
£m 

Computer
 software 
£m 

Development 
costs 
£m 

Cost 
At 4 October 2015 
Additions 
Net transfers to assets held for sale and disposals 
At 1 October 2016 

Amortisation 
At 4 October 2015 
Charge for the period 
Net transfers to assets held for sale and disposals 
At 1 October 2016 

Net book amount at 3 October 2015 
Net book amount at 1 October 2016 

32.1 
– 
– 
32.1 

– 
– 
– 
– 

32.1 
32.1 

1.7 
– 
(0.2) 
1.5 

1.1 
– 
(0.2) 
0.9 

0.6 
0.6 

10.3 
1.4 
(0.6) 
11.1 

5.5 
1.6 
(0.6) 
6.5 

4.8 
4.6 

Acquired brands relate to Brewing. The carrying value of acquired brands is split as follows: 

Wychwood 
Jennings 
Ringwood 
Thwaites 
Eagle 

0.1 
– 
– 
0.1 

– 
0.1 
– 
0.1 

0.1 
– 

2017 
£m 
13.6 
2.8 
2.9 
12.8 
30.0 
62.1 

Total 
£m 

44.2 
1.4 
(0.8) 
44.8 

6.6 
1.7 
(0.8) 
7.5 

37.6 
37.3 

2016 
£m 
13.6 
2.8 
2.9 
12.8 
– 
32.1 

Impairment testing of acquired brands 
The carrying values of acquired brands are subject to annual impairment reviews. The recoverable amount of each brand is determined based 
on the higher of value in use and fair value less costs to sell. The fair value of each brand is determined by applying an appropriate earnings 
multiple to the anticipated future income generated by that brand. The key assumptions used in determining the value in use of each brand are a 
pre-tax discount rate of 6% (2016: 6%) and a long-term growth rate used to extrapolate cash fows beyond the cash fow projection period of one 
year of 2% (2016: 2%) in line with an expected long-term growth rate which is below the long-term average growth rate for the industry. These 
assumptions are based on historic trends adjusted for management estimates of future prospects, and take account of economic forecasts, 
marketing plans, political factors and assessments of competitors’ strategy. The discount rate used is the Group’s weighted average cost of 
capital adjusted to refect market conditions. 

The above impairment tests demonstrated that the Group had suffcient levels of headroom and as such no impairment of acquired brands was 
required in the current or prior period. 

92 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12  PROPERTY, PLANT AND EQUIPMENT 

Cost or valuation 
At 2 October 2016 
Additions 
Acquisitions 
Net transfers to assets held for sale and disposals 
Revaluation 
At 30 September 2017 

Depreciation 
At 2 October 2016 
Charge for the period 
Net transfers to assets held for sale and disposals 
Impairment 
At 30 September 2017 

Net book amount at 1 October 2016 
Net book amount at 30 September 2017 

Cost or valuation 
At 4 October 2015 
Additions 
Net transfers to assets held for sale and disposals 
Revaluation 
At 1 October 2016 

Depreciation 
At 4 October 2015 
Charge for the period 
Net transfers to assets held for sale and disposals 
At 1 October 2016 

Net book amount at 3 October 2015 
Net book amount at 1 October 2016 

The net book amount of land and buildings is split as follows: 

Freehold properties 
Leasehold properties over 50 years unexpired 
Leasehold properties under 50 years unexpired 

Cost or valuation of land and buildings comprises: 

Valuation 
At cost 

Land and
 buildings 
£m 

Plant and 
machinery 
£m 

Fixtures,
 fttings,
 tools and
 equipment 
£m 

2,018.8 
146.5 
19.6 
(29.5) 
(1.7) 
2,153.7 

4.5 
3.1 
– 
– 
7.6 

2,014.3 
2,146.1 

61.9 
9.5 
5.7 
(4.9) 
– 
72.2 

29.3 
6.0 
(4.5) 
– 
30.8 

32.6 
41.4 

320.3 
50.7 
0.2 
(39.8) 
– 
331.4 

167.8 
29.0 
(39.2) 
0.6 
158.2 

152.5 
173.2 

Land and
 buildings 
£m 

Plant and 
machinery 
£m 

Fixtures,
 fttings,
 tools and
 equipment 
£m 

1,948.5 
98.2 
(29.9) 
2.0 
2,018.8 

1.5 
3.0 
– 
4.5 

1,947.0 
2,014.3 

60.0 
5.5 
(3.6) 
– 
61.9 

27.2 
5.3 
(3.2) 
29.3 

32.8 
32.6 

302.0 
42.1 
(23.8) 
– 
320.3 

159.2 
30.0 
(21.4) 
167.8 

142.8 
152.5 

2017 
£m 
1,830.2 
253.2 
62.7 
2,146.1 

2017 
£m 
1,977.3 
176.4 
2,153.7 

Total 
£m 

2,401.0 
206.7 
25.5 
(74.2) 
(1.7) 
2,557.3 

201.6 
38.1 
(43.7) 
0.6 
196.6 

2,199.4 
2,360.7 

Total 
£m 

2,310.5 
145.8 
(57.3) 
2.0 
2,401.0 

187.9 
38.3 
(24.6) 
201.6 

2,122.6 
2,199.4 

2016 
£m 
1,715.9 
244.6 
53.8 
2,014.3 

2016 
£m 
1,937.0 
81.8 
2,018.8 

If the freehold and leasehold properties had not been revalued, the historical cost net book amount would be £1,578.9 million 
(2016: £1,442.7 million). 

Cost at 30 September 2017 includes £43.4 million (2016: £17.3 million) of assets in the course of construction. 

Interest costs of £1.5 million (2016: £0.8 million) were capitalised in the period in respect of the fnancing of major projects. The capitalisation 
rates used ranged from 5% to 6% (2016: 5% to 6%). 

Marston’s PLC Annual Report and Accounts 2017 |  93 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

12  PROPERTY, PLANT AND EQUIPMENT (CONTINUED) 

The net proft on disposal of property, plant and equipment, intangible assets and assets held for sale was £12.5 million (2016: £8.1 million). A net 
proft on disposal of £12.5 million (2016: £7.6 million) has been included within the Group’s underlying results. The net proft on disposal net of 
disposal related impairments was £10.5 million (2016: £8.1 million). 

Capital expenditure authorised and committed at the period end but not provided for in the fnancial statements was £14.4 million 
(2016: £6.5 million). 

The net book amount of land and buildings held under fnance leases at 30 September 2017 was £36.3 million (2016: £28.4 million). The net 
book amount of land and buildings held as part of sale and leaseback arrangements that do not fall within the scope of IAS 17 ‘Leases’ was 
£337.9 million (2016: £291.2 million). 

Revaluation/impairment 
During the current and prior period various properties were reviewed for impairment and/or material changes in value. These valuation 
adjustments were recognised in the revaluation reserve or the income statement as appropriate. 

The impact of the revaluations/impairments described above is as follows: 

Income statement: 
Impairment 

Revaluation reserve: 
Unrealised revaluation surplus 
Reversal of past revaluation surplus 

Net (decrease)/increase in shareholders’ equity/property, plant and equipment 

2017 
£m 

(3.8) 
(3.8) 

2.3 
(0.8) 
1.5 
(2.3) 

2016 
£m 

– 
– 

2.0 
– 
2.0 
2.0 

Fair value of land and buildings 
IFRS 13 ‘Fair Value Measurement’ requires fair value measurements to be recognised using a fair value hierarchy that refects the signifcance of 
the inputs used in the measurements, according to the following levels: 

Level 1 – unadjusted quoted prices in active markets for identical assets or liabilities. 
Level 2 – inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly. 
Level 3 – inputs for the asset or liability that are not based on observable market data. 

The table below shows the level in the fair value hierarchy into which the fair value measurements of land and buildings have been categorised: 

Recurring fair value measurements 
Land and buildings: 
Specialised brewery properties 
Other land and buildings 

2017 

2016 

Level 1 
£m 

Level 2 
£m 

Level 3 
£m 

Total 
£m 

Level 1 
£m 

Level 2 
£m 

Level 3 
£m 

Total 
£m 

– 
– 
– 

– 
2,100.6 
2,100.6 

45.5 
– 
45.5 

45.5 
2,100.6 
2,146.1 

– 
– 
– 

– 
1,989.0 
1,989.0 

25.3 
– 
25.3 

25.3 
1,989.0 
2,014.3 

There were no transfers between Levels 1, 2 and 3 fair value measurements during the current or prior period. 

The Level 2 fair values of land and buildings have been obtained using a market approach, primarily using earnings multiples derived from 
prices in observed transactions involving comparable businesses. Whilst there are two inputs to the fair value measurement of the public house 
assets, being the fair maintainable trade and the multiplier applied, it is considered that the most signifcant input relates to the multiplier which, 
being indirectly observable, is a Level 2 input. Thus it has been concluded that since the most signifcant infuence on the valuation is observable 
indirectly Level 2 is the most appropriate categorisation for these fair value measurements. 

The Level 3 fair values of the specialised brewery properties have been obtained using a cost approach. These breweries represent properties 
that are rarely, if ever, sold in the market, except by way of a sale of the business of which they are part, due to the uniqueness arising from their 
specialised nature, design and confguration. As such the valuation of these properties has been performed using the depreciated replacement 
cost approach, which values the properties at the current cost of replacing them with their modern equivalents less deductions for physical 
deterioration and all relevant forms of obsolescence and optimisation. 

The signifcant unobservable inputs to the Level 3 fair value measurements are: 

Current cost of modern equivalent asset 
Amount of adjustment for physical deterioration/obsolescence 

Sensitivity of fair value to unobservable inputs 
The higher the cost the higher the fair value 
The higher the adjustment the lower the fair value 

94 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12  PROPERTY, PLANT AND EQUIPMENT (CONTINUED) 

Level 3 recurring fair value measurements 
At beginning of the period 
Additions 
Acquisitions 
Depreciation charge for the period 
At end of the period 

2017 
£m 
25.3 
0.8 
19.6 
(0.2) 
45.5 

2016 
£m 
25.0 
0.6 
– 
(0.3) 
25.3 

The Group’s properties are revalued by external independent qualifed valuers at least once in each rolling three year period. The last external 
valuation of the Group’s freehold and leasehold properties was performed as at 1 February 2015. The Group has an internal team of qualifed 
valuers and at each reporting date the estate is reviewed for any indication of signifcant changes in value. Where this is the case internal 
valuations are performed on a basis consistent with those performed externally. 

13  OTHER NON-CURRENT ASSETS 

Trade loans 
At beginning of the period 
Additions 
Acquisitions 
Disposals, repayments and impairments 
At end of the period 

2017 
£m 
10.4 
2.5 
0.6 
(3.2) 
10.3 

2016 
£m 
12.1 
2.0 
– 
(3.7) 
10.4 

Other non-current assets are shown net of a provision of £2.4 million (2016: £2.3 million). 

14  DEFERRED TAX 

Deferred tax is calculated on temporary differences between tax bases of assets and liabilities and their carrying amounts under the liability 
method using a tax rate of 17% (2016: 17%). The movement on the deferred tax accounts is shown below: 

Net deferred tax liability 
At beginning of the period 
Acquisitions 
Charged/(credited) to the income statement 
(Credited)/charged to equity: 
Impairment and revaluation of properties 
Hedging reserve 
Retirement benefts 
Share-based payments 
At end of the period 

Recognised in the balance sheet 
Deferred tax liabilities (after offsetting) 
Deferred tax assets (after offsetting) 

2017 
£m 
60.8 
1.4 
6.1 

(3.9) 
7.9 
3.7 
– 
76.0 

2017 
£m 
76.6 
(0.6) 
76.0 

2016 
£m 
89.0 
– 
(0.1) 

(17.4) 
(2.0) 
(8.9) 
0.2 
60.8 

2016 
£m 
77.5 
(16.7) 
60.8 

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by IAS 12 
‘Income Taxes’) during the period are shown below. Deferred tax assets and liabilities are only offset where there is a legally enforceable right 
of offset and there is an intention to settle the balances net. Deferred tax assets have been recognised in respect of all tax losses and other 
temporary differences where it is probable that these assets will be recovered. 

Deferred tax liabilities 
At 2 October 2016 
Acquisitions 
Charged/(credited) to the income statement 
Credited to equity 
At 30 September 2017 

Accelerated
 capital
 allowances 
£m 
27.9 
(0.2) 
2.5 
– 
30.2 

Revaluation
 of properties 
£m 
97.1 
1.9 
(0.8) 
(3.9) 
94.3 

Rolled over
 capital
 gains 
£m 
4.4 
– 
1.7 
– 
6.1 

Other 
£m 
3.7 
– 
0.3 
– 
4.0 

Total 
£m 
133.1 
1.7 
3.7 
(3.9) 
134.6 

Marston’s PLC Annual Report and Accounts 2017 |  95 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

14  DEFERRED TAX (CONTINUED) 

Deferred tax assets 
At 2 October 2016 
Acquisitions 
Charged to the income statement 
Charged to equity 
At 30 September 2017 

Net deferred tax liability 
At 1 October 2016 
At 30 September 2017 

Deferred tax liabilities 
At 4 October 2015 
Charged/(credited) to the income statement 
Credited to equity 
At 1 October 2016 

Deferred tax assets 
At 4 October 2015 
Charged to the income statement 
(Credited)/charged to equity 
At 1 October 2016 

Net deferred tax liability 
At 3 October 2015 
At 1 October 2016 

Pensions 
£m 
(5.7) 
– 
1.1 
3.7 
(0.9) 

Tax losses 
£m 
(27.4) 
– 
0.3 
– 
(27.1) 

Hedging
 reserve 
£m 
(34.0) 
– 
– 
7.9 
(26.1) 

Accelerated
 capital
 allowances 
£m 
30.3 
(2.4) 
– 
27.9 

Revaluation
 of properties 
£m 
115.4 
(0.9) 
(17.4) 
97.1 

Rolled over
 capital
 gains 
£m 
3.3 
1.1 
– 
4.4 

Pensions 
£m 
3.0 
0.2 
(3.2) 
– 

Pensions 
£m 
– 
– 
(5.7) 
(5.7) 

Tax losses 
£m 
(30.4) 
3.0 
– 
(27.4) 

Hedging
 reserve 
£m 
(32.0) 
– 
(2.0) 
(34.0) 

15  SUBSIDIARY UNDERTAKINGS 

Details of the Group’s subsidiary undertakings are provided in note 6 to the Company fnancial statements. 

16  INVENTORIES 

Raw materials and consumables 
Work in progress 
Finished goods 

17  TRADE AND OTHER RECEIVABLES 

Trade receivables 
Prepayments and accrued income 
Other receivables 

Other 
£m 
(5.2) 
(0.3) 
1.0 
– 
(4.5) 

Other 
£m 
4.8 
(1.1) 
– 
3.7 

Other 
£m 
(5.4) 
– 
0.2 
(5.2) 

2017 
£m 
10.2 
1.4 
28.6 
40.2 

2017 
£m 
68.8 
30.7 
8.9 
108.4 

Total 
£m 
(72.3) 
(0.3) 
2.4 
11.6 
(58.6) 

60.8 
76.0 

Total 
£m 
156.8 
(3.1) 
(20.6) 
133.1 

Total 
£m 
(67.8) 
3.0 
(7.5) 
(72.3) 

89.0 
60.8 

2016 
£m 
7.0 
0.6 
21.1 
28.7 

2016 
£m 
41.1 
25.7 
18.2 
85.0 

Trade receivables are shown net of a provision of £1.4 million (2016: £1.3 million). Other receivables are shown net of a provision of £3.3 million 
(2016: £2.5 million). The ageing analysis of trade receivables is as follows: 

Neither past due nor impaired 
30 days or less 
31 to 60 days 
Greater than 60 days 

96 | Marston’s PLC Annual Report and Accounts 2017 

2017 
£m 
44.9 
9.6 
10.0 
4.3 
68.8 

2016 
£m 
31.4 
5.1 
1.7 
2.9 
41.1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17  TRADE AND OTHER RECEIVABLES (CONTINUED) 

Included within other receivables is an amount of £5.6 million (2016: £6.1 million), net of provision, which relates to amounts due from tenants of 
licensed properties. A signifcant proportion of this balance is greater than 60 days old. 

All of the Group’s trade receivables are denominated in pounds sterling. 

Included within trade receivables are balances which are past due at the balance sheet date but have not been provided for, as these are 
considered to be recoverable. These balances relate to established customers for whom there is no recent history of default. Trade receivables 
that are less than three months past due are not generally considered impaired unless there is objective evidence that the Group will not be able 
to collect all amounts due according to the original terms of the receivables. 

At 30 September 2017 the value of collateral held in the form of cash deposits was £7.7 million (2016: £7.8 million). 

18  ASSETS HELD FOR SALE 

Properties 

2017 
£m 
2.7 

2016 
£m 
6.6 

In accordance with IFRS 5 ‘Non-current Assets Held for Sale and Discontinued Operations’, properties categorised as held for sale have been 
written down to their fair value less costs to sell. This is a non-recurring fair value measurement falling within Level 2 of the fair value hierarchy. 
These Level 2 fair values have been obtained using a market approach, and are derived from sales prices in recent transactions involving 
comparable properties. 

During the current and prior period, all properties classed as held for sale were reviewed for impairment or reversal of impairment. This review 
identifed an impairment of £0.1 million (2016: £nil) which has been recognised in the income statement. 

19  BORROWINGS 

Current 
Unsecured bank borrowings 
Securitised debt 
Finance leases 
Other lease related borrowings 
Other borrowings 

Non-current 
Unsecured bank borrowings 
Securitised debt 
Finance leases 
Other lease related borrowings 
Preference shares 

2017 
£m 
(0.7) 
29.5 
0.2 
(0.2) 
120.0 
148.8 

2017 
£m 
277.7 
776.3 
27.6 
273.2 
0.1 
1,354.9 

2016 
£m 
29.2 
27.8 
0.1 
(0.2) 
120.0 
176.9 

2016 
£m 
232.0 
805.8 
20.5 
219.7 
0.1 
1,278.1 

Other lease related borrowings represent amounts due under sale and leaseback arrangements that do not fall within the scope of IAS 17 
‘Leases’. The Group has an option to repurchase each leased property for a nominal amount at the end of the lease. The leases have terms of 35 
to 40 years and rents which are linked to RPI, subject to a cap and collar. 

Other borrowings represent amounts drawn down under the securitisation’s liquidity facility. During the period ended 4 October 2014 the facility’s 
provider, the Royal Bank of Scotland Group plc, had its short-term credit rating downgraded below the minimum prescribed in the facility 
agreement and as such the Group exercised its entitlement to draw the full amount of the facility and hold it in a designated bank account. The 
corresponding balance of £120.0 million held in the relevant bank account is included within other cash deposits (2016: £120.0 million in cash and 
cash equivalents). 

The Group has 75,000 (2016: 75,000) preference shares of £1 each in issue at the balance sheet date. The preference shares carry the right to a 
fxed cumulative preferential dividend at the rate of 6% per annum (they are also entitled to a non-cumulative dividend of 1% per annum provided 
that dividends of not less than £24,000 have been paid on the ordinary shares in that year). They participate in the event of a winding-up and on a 
return of capital and carry the right to attend and vote at general meetings of the Company, carrying four votes per share. 

All of the Group’s borrowings are denominated in pounds sterling. There were no instances of default, including covenant terms, in either the 
current or prior period. 

Marston’s PLC Annual Report and Accounts 2017 |  97 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

19  BORROWINGS (CONTINUED) 

Maturity of borrowings 
The maturity profle of the carrying amount of the Group’s borrowings at the period end was as follows: 

Due: 
Within one year 
In more than one year but less than two years 
In more than two years but less than fve years 
In more than fve years 

Gross 
borrowings 
£m 
150.2 
39.1 
386.8 
956.6 
1,532.7 

2017 
Unamortised
 issue costs 
£m 
(1.4) 
(1.5) 
(3.9) 
(22.2) 
(29.0) 

Net 
borrowings 
£m 
148.8 
37.6 
382.9 
934.4 
1,503.7 

Gross 
borrowings 
£m 
178.5 
30.2 
334.0 
936.3 
1,479.0 

2016 
Unamortised
 issue costs 
£m 
(1.6) 
(1.5) 
(2.3) 
(18.6) 
(24.0) 

Net 
borrowings 
£m 
176.9 
28.7 
331.7 
917.7 
1,455.0 

Fair value of borrowings 
The carrying amount and the fair value of the Group’s borrowings are as follows: 

Unsecured bank borrowings 
Securitised debt 
Finance leases 
Other lease related borrowings 
Other borrowings 
Preference shares 

Carrying amount 
2017 
£m 
280.0 
811.1 
27.8 
293.7 
120.0 
0.1 
1,532.7 

2016 
£m 
263.0 
839.5 
20.6 
235.8 
120.0 
0.1 
1,479.0 

Fair value 

2017 
£m 
280.0 
808.4 
27.8 
293.7 
120.0 
0.1 
1,530.0 

2016 
£m 
263.0 
845.9 
20.6 
235.8 
120.0 
0.1 
1,485.4 

The fair value of the Group’s securitised debt is based on quoted market prices and is within Level 1 of the fair value hierarchy. The fair values of 
all of the Group’s other borrowings approximate to their carrying amounts and are within Level 2 of the fair value hierarchy. 

20  SECURITISED DEBT 

On 9 August 2005 £805.0 million of secured loan notes were issued in connection with the securitisation of 1,592 of the Group’s pubs held in 
Marston’s Pubs Limited. On 22 November 2007, a further £330.0 million of secured loan notes (tranches A4 and AB1) were issued in connection 
with the securitisation of an additional 437 of the Group’s pubs, also held in Marston’s Pubs Limited. The loan notes are secured over the 
properties and their future income streams and were issued by Marston’s Issuer PLC, a special purpose entity. On 15 January 2014 all of the AB1 
notes were repurchased by the Group at par and immediately cancelled. 

During the period ended 30 September 2017, 32 (2016: 49) of the securitised pubs were sold to third parties, one pub (2016: none) was sold 
to other members of the Group and no pubs (2016: 4) were acquired from third parties. The carrying amount of the securitised pubs at 30 
September 2017 was £1,269.8 million (2016: £1,251.8 million). 

The securitisation is governed by various covenants, warranties and events of default, many of which apply to Marston’s Pubs Limited. These 
include covenants regarding the maintenance and disposal of securitised properties and restrictions on the ability to move cash to other 
companies within the Group. 

The tranches of securitised debt have the following principal terms: 

Tranche 
A1 
A2 
A3 
A4 
B 

2017 
£m 
60.3 
214.0 
200.0 
181.8 
155.0 
811.1 

2016 
£m 
79.5 
214.0 
200.0 
191.0 
155.0 
839.5 

Interest 
Floating 
Fixed/floating 
Fixed/floating 
Floating 
Fixed/floating 

Principal repayment 
period – by instalments 
2017 to 2020 
2020 to 2027 
2027 to 2032 
2017 to 2031 
2032 to 2035 

Expected 
average life 
3 years 
10 years 
15 years 
14 years 
18 years 

Expected 
maturity date 
2020 
2027 
2032 
2031 
2035 

98 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
20  SECURITISED DEBT (CONTINUED) 

The interest payable on each tranche is as follows: 

Tranche 
A1 
A2 
A3 
A4 
B 

Before step up 
3 month LIBOR + 0.55% 
5.1576% 
5.1774% 
3 month LIBOR + 0.65% 
5.6410% 

After step up 
3 month LIBOR + 1.375% 
3 month LIBOR + 1.32% 
3 month LIBOR + 1.45% 
3 month LIBOR + 1.625% 
3 month LIBOR + 2.55% 

Step up date 
July 2012 
July 2019 
April 2027 
October 2012 
July 2019 

All foating rate notes are hedged in full by the Group using interest rate swaps whereby all interest payments are swapped to fxed interest payable. 

At 30 September 2017 Marston’s Pubs Limited held cash of £39.2 million (2016: £48.1 million), which was governed by certain restrictions under 
the covenants associated with the securitisation. In addition, Marston’s Issuer PLC held cash of £0.1 million (2016: £120.1 million) and other cash 
deposits of £120.0 million (2016: £nil) principally in respect of the amounts drawn down under the liquidity facility. 

21  DERIVATIVE FINANCIAL INSTRUMENTS 

Interest rate swaps 
Current liabilities 
Non-current liabilities 

Details of the Group’s interest rate swaps are provided in note 25. 

22  TRADE AND OTHER PAYABLES 

Trade payables 
Other taxes and social security 
Accruals and deferred income 
Other payables 

23  PROVISIONS FOR OTHER LIABILITIES AND CHARGES 

Property leases 
At beginning of the period 
Released in the period 
Provided in the period 
Unwinding of discount 
Utilised in the period 
At end of the period 

Recognised in the balance sheet 
Current liabilities 
Non-current liabilities 

2017 
£m 
(28.7) 
(159.2) 
(187.9) 

2016 
£m 
(38.0) 
(202.7) 
(240.7) 

2017 
£m 
113.6 
30.1 
98.3 
14.1 
256.1 

2017 
£m 
38.8 
(6.9) 
3.5 
0.5 
(5.7) 
30.2 

2017 
£m 
3.3 
26.9 
30.2 

2016 
£m 
88.2 
28.1 
63.2 
15.4 
194.9 

2016 
£m 
41.5 
(3.4) 
5.5 
0.9 
(5.7) 
38.8 

2016 
£m 
4.3 
34.5 
38.8 

When valuations of leasehold properties (based on future estimated income streams) give rise to a defcit as a result of onerous lease conditions 
they are recognised as liabilities in provisions. Other contractual property costs are also recorded as provisions as appropriate. 

Payments are expected to continue on these properties for periods of 1 to 52 years (2016: 1 to 76 years). 

The £1.6 million decrease (2016: £4.4 million increase) in the provision as a result of updating the discount rate assumptions used in the 
calculation has been classifed as a non-underlying item (note 4). 

24  OTHER NON-CURRENT LIABILITIES 

Other liabilities 

2017 
£m 
0.6 

2016 
£m 
0.6 

Marston’s PLC Annual Report and Accounts 2017 |  99 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

25  FINANCIAL INSTRUMENTS 

Financial instruments by category 
The accounting policies for fnancial instruments have been applied to the line items below: 

At 30 September 2017 
Assets as per the balance sheet 
Trade receivables (before provision) 
Other receivables (before provision) 
Trade loans (before provision) 
Other cash deposits 
Cash and cash equivalents 

At 30 September 2017 
Liabilities as per the balance sheet 
Derivative fnancial instruments 
Borrowings 
Trade payables 
Other payables 

At 1 October 2016 
Assets as per the balance sheet 
Trade receivables (before provision) 
Other receivables (before provision) 
Trade loans (before provision) 
Cash and cash equivalents 

At 1 October 2016 
Liabilities as per the balance sheet 
Derivative fnancial instruments 
Borrowings 
Trade payables 
Other payables 

Loans and 
receivables 
£m 

70.2 
12.2 
12.7 
120.0 
54.6 
269.7 

Other 
fnancial
 liabilities 
£m 

– 
1,503.7 
113.6 
14.1 
1,631.4 

Loans and 
receivables 
£m 

42.4 
20.7 
12.7 
185.6 
261.4 

Other 
fnancial
 liabilities 
£m 

– 
1,455.0 
88.2 
15.4 
1,558.6 

Total 
£m 

70.2 
12.2 
12.7 
120.0 
54.6 
269.7 

Total 
£m 

187.9 
1,503.7 
113.6 
14.1 
1,819.3 

Total 
£m 

42.4 
20.7 
12.7 
185.6 
261.4 

Total 
£m 

240.7 
1,455.0 
88.2 
15.4 
1,799.3 

Liabilities
 at fair
 value 
through
 proft or
 loss 
£m 

28.7 
– 
– 
– 
28.7 

Derivatives
 used for
 hedging 
£m 

159.2 
– 
– 
– 
159.2 

Liabilities
 at fair
 value 
through
 proft or
 loss 
£m 

38.0 
– 
– 
– 
38.0 

Derivatives
 used for
 hedging 
£m 

202.7 
– 
– 
– 
202.7 

Fair values of fnancial instruments 
The only fnancial instruments which the Group holds at fair value are derivative fnancial instruments, which are classifed as at fair value 
through proft or loss or derivatives used for hedging. 

IFRS 13 ‘Fair Value Measurement’ requires fair value measurements to be recognised using a fair value hierarchy that refects the signifcance of 
the inputs used in the measurements, according to the following levels: 

Level 1 – unadjusted quoted prices in active markets for identical assets or liabilities. 
Level 2 – inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly. 
Level 3 – inputs for the asset or liability that are not based on observable market data. 

The table below shows the level in the fair value hierarchy into which fair value measurements have been categorised: 

Liabilities as per the balance sheet 
Derivative fnancial instruments 

2017 

2016 

Level 1 
£m 
– 

Level 2 
£m 
187.9 

Level 3 
£m 
– 

Total 
£m 
187.9 

Level 1 
£m 
– 

Level 2 
£m 
240.7 

Level 3 
£m 
– 

Total 
£m 
240.7 

100 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25  FINANCIAL INSTRUMENTS (CONTINUED) 

There were no transfers between Levels 1, 2 and 3 fair value measurements during the current or prior period. 

The Level 2 fair values of derivative fnancial instruments have been obtained using a market approach and refect the estimated amount the 
Group would expect to pay or receive on termination of the instruments. The Group utilises valuations from counterparties who use a variety of 
assumptions based on market conditions existing at each balance sheet date. 

The fair values of all non-derivative fnancial instruments are equal to their book values, with the exception of borrowings (note 19). The carrying 
amount less impairment provision of trade receivables, other receivables and trade loans, and the carrying amount of trade payables and other 
payables, are assumed to approximate their fair values. 

Financial risk factors 
The Group’s activities expose it to a variety of fnancial risks: market risk (including interest rate risk and foreign currency risk), counterparty risk, 
credit risk and liquidity risk. The Group’s overall risk management programme focuses on the unpredictability of fnancial markets and seeks 
to minimise potential adverse effects on the Group’s fnancial performance. The Group uses derivative fnancial instruments to hedge certain 
risk exposures. 

Risk management is carried out by a central treasury department (Group Treasury) under policies approved by the Board. Group Treasury 
identifes, evaluates and hedges fnancial risks. The Board provides principles for overall risk management, as well as policies covering specifc 
areas, such as interest rate risk, credit risk, investment of excess liquidity and use of derivative and non-derivative fnancial instruments. 

Interest rate risk: 
The Group’s income and operating cash fows are substantially independent of changes in market interest rates, and as such the Group’s interest 
rate risk arises from its borrowings. Borrowings issued at variable rates expose the Group to cash fow interest rate risk. Borrowings issued at 
fxed rates expose the Group to fair value interest rate risk. 

The Group analyses its interest rate exposure on a dynamic basis. Various scenarios are simulated taking into consideration refnancing, renewal 
of existing positions, alternative fnancing and hedging. Based on these scenarios, the Group calculates the impact on the income statement of a 
defned interest rate shift. The scenarios are run only for liabilities that represent the major interest-bearing positions. 

The Group manages its cash fow interest rate risk by using foating-to-fxed interest rate swaps. Such interest rate swaps have the economic 
effect of converting borrowings from foating rates to fxed rates. Generally, the Group raises borrowings at foating rates and often swaps them 
into fxed rates that are lower than those available if the Group borrowed at fxed rates directly. Under the interest rate swaps, the Group agrees 
with other parties to exchange, at specifed intervals, the difference between fxed contract and foating rate interest amounts calculated by 
reference to the agreed notional amounts. 

If interest rates had been 0.5% higher/lower during the period ended 30 September 2017, with all other variables held constant, post-tax proft for 
the period would have been £0.7 million (2016: £0.6 million) lower/higher as a result of higher/lower interest expense. 

Interest rate swaps designated as part of a hedging arrangement 
The Group uses interest rate swaps to fx the interest rate payable on the foating rate tranches of its securitised debt (note 20). The notional 
principal amounts of these interest rate swap contracts at 30 September 2017 totalled £242.1 million (2016: £270.5 million). These interest rate 
swaps, including borrowing margins, fx interest at 6.2% and 6.1%. The movement in fair value recognised in other comprehensive income in the 
period was a gain of £46.4 million (2016: loss of £39.6 million). The movement in fair value recognised in the income statement in the period was 
a loss of £2.9 million (2016: gain of £3.9 million). 

Interest rate swaps not designated as part of a hedging arrangement 
On 22 March 2012 the Group entered into two forward starting interest rate swaps of £60.0 million each to fx the interest rate payable on the Group’s 
unsecured bank borrowings. These interest rate swaps previously fxed interest at 3.0% until 28 April 2016 and at 4.5% thereafter and were due 
to terminate on 28 April 2023. In the prior period the termination date of the swaps was extended to 30 April 2025 and the terms were amended 
to fx interest at 3.0% until 30 April 2018 and 4.5% and 4.6% thereafter. In total, the fair value of the two swaps at inception was £(18.9) million. 
The movement in fair value recognised in the income statement in the period was a gain of £9.3 million (2016: loss of £12.3 million). 

The interest rate risk profle, after taking account of derivative fnancial instruments, is as follows: 

Borrowings 

Floating rate 
fnancial 
liabilities 
£m 
601.5 

2017 
Fixed rate 
fnancial 
liabilities 
£m 
931.2 

Floating rate 
fnancial 
liabilities 
£m 
519.4 

Total 
£m 
1,532.7 

2016 
Fixed rate 
fnancial 
liabilities 
£m 
959.6 

Total 
£m 
1,479.0 

The weighted average interest rate of the fxed rate borrowings was 5.2% (2016: 5.3%) and the weighted average period for which the rate is fxed 
was 12 years (2016: 13 years). 

Foreign currency risk: 
The Group buys and sells goods denominated in non-sterling currencies, principally US dollars and euros. As a result, movements in exchange 
rates can affect the value of the Group’s income and expenditure. The Group’s exposure in this area is not considered to be signifcant. 

Counterparty risk: 
The Group’s counterparty risk in respect of its cash and cash equivalents and other cash deposits is mitigated by the use of various banking 
institutions for its deposits. 

There is no signifcant concentration of counterparty risk in respect of the Group’s pension assets, as these are held with a range of institutions. 

Marston’s PLC Annual Report and Accounts 2017 |  101 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

25  FINANCIAL INSTRUMENTS (CONTINUED) 

Credit risk: 
Credit risk is managed on a Group basis. Credit risk arises from credit exposure to customers, including outstanding receivables and committed 
transactions. If customers are independently rated, these ratings are used. Otherwise, if there is no independent rating, an assessment is 
made of the credit quality of the customer, taking into account its fnancial position, past experience and other factors. Individual credit limits 
are set based on internal or external ratings in accordance with limits set by the Board. The utilisation of and adherence to credit limits is 
regularly monitored. 

A provision for impairment of trade receivables, other receivables and trade loans has been estimated by management and is based on prior 
experience and known factors at the balance sheet date after taking into account collateral held in the form of cash deposits and fxtures and 
fttings. Receivables are written off against the provision for impairment when management considers that the debt is no longer recoverable. 

The Group has no signifcant concentration of credit risk in respect of its customers. The maximum exposure to credit risk at the reporting date is 
the carrying value of each class of receivable. 

Liquidity risk: 
The Group applies a prudent liquidity risk management policy, which involves maintaining suffcient cash, ensuring the availability of funding 
through an adequate amount of committed credit facilities and having the ability to close out market positions. Due to the dynamic nature of the 
underlying business, Group Treasury maintains the availability of committed credit lines to ensure that the Group has fexibility in funding. 

Management monitors rolling forecasts of the Group’s liquidity reserve (comprising undrawn borrowing facilities and cash and cash equivalents) 
on the basis of expected cash fow. In addition, the Group’s liquidity management policy involves maintaining debt fnancing plans, projecting 
cash fows and considering the level of liquid assets necessary to meet these, and monitoring balance sheet liquidity ratios against internal and 
external regulatory requirements. The Group’s borrowing covenants are subject to regular review. 

The tables below analyse the Group’s fnancial liabilities and non-settled derivative fnancial instruments into relevant maturity groupings based 
on the remaining period at the balance sheet date to the contractual maturity date. The amounts disclosed in the tables are the contractual 
undiscounted cash fows. 

At 30 September 2017 
Borrowings 
Derivative fnancial instruments 
Trade payables 
Other payables 

At 1 October 2016 
Borrowings 
Derivative fnancial instruments 
Trade payables 
Other payables 

Less than 
1 year 
£m 
212.1 
14.5 
113.6 
14.1 
354.3 

Less than 
1 year 
£m 
240.2 
14.2 
88.2 
15.4 
358.0 

Between 1
 and 2 years 
£m 
96.2 
14.4 
– 
– 
110.6 

Between 1
 and 2 years 
£m 
89.0 
15.3 
– 
– 
104.3 

Between 2
 and 5 years 
£m 
533.4 
72.9 
– 
– 
606.3 

Between 2
 and 5 years 
£m 
480.8 
74.7 
– 
– 
555.5 

Over
 5 years 
£m 
1,609.2 
124.8 
– 
– 
1,734.0 

Over
 5 years 
£m 
1,601.4 
172.0 
– 
– 
1,773.4 

Total 
£m 
2,450.9 
226.6 
113.6 
14.1 
2,805.2 

Total 
£m 
2,411.4 
276.2 
88.2 
15.4 
2,791.2 

26  RETIREMENT BENEFITS 

During the period the Group contributed to a funded defned beneft pension plan and a number of defned contribution pension plans. 

Defned contribution plans 
Pension costs for defned contribution plans are as follows: 

Defned contribution plans 

2017 
£m 
7.4 

2016 
£m 
6.8 

Defned beneft plan 
The Marston’s PLC Pension and Life Assurance Scheme is a fnal salary pension plan which provides benefts to members in the form of a 
guaranteed level of pension payable for life. The plan closed to future accrual on 30 September 2014 and the link to future salary increases was 
also removed. 

The plan operates under the UK regulatory framework and is governed by a board of Trustees composed of plan participants and representatives 
of the Group. The Trustees make investment decisions and set the required contribution rates based on independent actuarial advice. 

The key risks to which the plan exposes the Group are as follows: 

•  Volatility of plan assets 
•  Changes in bond yields 
•  Infation risk 
•  Changes in life expectancy 

102 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26  RETIREMENT BENEFITS (CONTINUED) 

The movements in the fair value of plan assets and the present value of the defned beneft obligation during the period were: 

At beginning of the period 
Interest income/(expense) 
Remeasurements: 
Return on plan assets (excluding interest income) 
Effect of changes in fnancial assumptions 
Cash fows: 
Employer contributions 
Administrative expenses paid from plan assets 
Benefts paid 
At end of the period 

Fair value 
of plan assets 

2017 
£m 
543.4 
12.3 

(5.2) 
– 

8.3 
(0.8) 
(25.6) 
532.4 

2016 
£m 
482.7 
17.5 

59.3 
– 

7.6 
(0.9) 
(22.8) 
543.4 

Present value 
of defned 
beneft obligation 
2017 
£m 
(577.4) 
(13.0) 

2016 
£m 
(467.7) 
(16.8) 

– 
27.0 

– 
– 
25.6 
(537.8) 

– 
(115.7) 

– 
– 
22.8 
(577.4) 

Net (defcit)/ 
surplus 

2017 
£m 
(34.0) 
(0.7) 

(5.2) 
27.0 

8.3 
(0.8) 
– 
(5.4) 

2016 
£m 
15.0 
0.7 

59.3 
(115.7) 

7.6 
(0.9) 
– 
(34.0) 

Pension costs recognised in the income statement 
A charge of £0.7 million (2016: credit of £0.7 million) comprising the net interest on the net defned beneft asset/liability is included within 
exceptional fnance costs/income and a charge of £0.8 million (2016: £0.9 million) comprising the administrative expenses paid from plan assets 
is included within fnance costs. 

An updated actuarial valuation of the plan was performed by Mercer as at 30 September 2017 for the purposes of IAS 19 ‘Employee Benefts’. The 
principal assumptions made by the actuaries were: 

Discount rate 
Rate of increase in pensions – 5% LPI 
Rate of increase in pensions – 2.5% LPI 
Infation assumption (RPI) 
Infation assumption (CPI) 
Employed deferred revaluation 
Life expectancy for deferred members from age 65 (years) 
Male 
Female 
Life expectancy for current pensioners from age 65 (years) 
Male 
Female 

2017 
2.7% 
3.1% 
2.2% 
3.1% 
2.1% 
2.1% 

23.5 
26.0 

21.7 
24.1 

2016 
2.3% 
2.9% 
2.1% 
2.9% 
1.9% 
1.9% 

23.4 
25.9 

21.7 
24.0

Mortality assumptions are based on standard tables adjusted for plan experience and with an allowance for future improvement in 
life expectancy. 

The sensitivity of the defned beneft obligation to changes in the principal actuarial assumptions is: 

Discount rate 
Infation assumption 
Life expectancy 

Change in assumption 
0.25% 
0.25% 
One year 

Increase in assumption 
Decrease by 4.2% 
Increase by 2.3% 
Increase by 3.8% 

Decrease in assumption 
Increase by 4.5% 
Decrease by 2.3% 
Decrease by 3.7% 

The above sensitivity analyses have been determined by changing one assumption while holding all other assumptions constant. This is unlikely 
to be the case in practice as changes in some of the assumptions could be correlated. When calculating the above sensitivities the same method 
has been applied as when calculating the net defned beneft asset/liability in the balance sheet i.e. the present value of the defned beneft 
obligation calculated using the Projected Unit Credit Method. 

Plan assets are comprised as follows: 

Equities/Properties 
Bonds/Gilts 
Cash/Other 
Buy-in policy (matching annuities) 

2017 
£m 
131.8 
189.8 
6.4 
204.4 
532.4 

2016 
£m 
149.5 
201.8 
13.0 
179.1 
543.4 

Marston’s PLC Annual Report and Accounts 2017 |  103 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

26  RETIREMENT BENEFITS (CONTINUED) 

The actual return on plan assets was a gain of £7.1 million (2016: £76.8 million). 

A proportion of the defned beneft obligation has been secured by a buy-in policy and as such this proportion of liabilities is matched by annuities. 

The Trustees of the plan hold a range of assets and are aiming to better align the cash fows from these to those of the plan. They are also 
working with the Group to de-risk their portfolio further. To this end changes to the allocation of assets have occurred during the current period. 

The Group is aiming to eliminate the plan’s funding defcit in the medium term. A schedule of contributions was agreed as part of the 30 
September 2014 triennial valuation and contributions of £0.5 million per month are payable until 30 September 2018 as well as contributions in 
respect of the plan’s expenses. These contributions may continue until 2030 depending on the plan’s funding position. The Group has also agreed 
to pledge additional security for six years from 2015. The next triennial valuation will be performed as at 30 September 2017. 

The employer contributions expected to be paid during the fnancial period ending 29 September 2018 amount to £7.8 million. 

The weighted average duration of the defned beneft obligation is 17 years. 

Post-retirement medical benefts 
A gain of £nil (2016: £0.1 million) in respect of the remeasurement of post-retirement medical benefts has been included in the statement of 
comprehensive income. 

27  SHARE-BASED PAYMENTS 

During the period there were three classes of equity-settled employee share incentive plans outstanding: 

(a)  Save As You Earn (SAYE). Under this scheme employees enter into a savings contract for a period of three to seven years and options are 
granted on commencement of the contract, exercisable using the amount saved under the contract at the time it terminates. Options 
under the scheme are granted at a discount of 20% to the market price of the shares at the time of the invitation and are not subject to 
performance conditions. Exercise of options is subject to continued employment. 

(b)  Deferred bonus. Under this scheme nil cost options are granted to eligible employees in lieu of a cash bonus. Exercise of options is subject 

to continued employment. 

(c)  Long Term Incentive Plan (LTIP). Under this scheme nil cost options are granted that will only vest provided the participant satisfes the 
minimum shareholding requirement and performance conditions relating to earnings per share, return on capital, free cash fow and 
relative total shareholder return, as set out in the Directors’ Remuneration Report on pages 58 to 59 are met. 

In 2010, HM Revenue & Customs (HMRC) approved an Approved Performance Share Plan (APSP) to enable participants in the LTIP to 
beneft from UK tax effciencies. As such, awards made in 2010 and subsequent years may comprise an HMRC approved option (in respect 
of the frst £30,000 worth of an award) and an unapproved LTIP award for amounts in excess of this HMRC limit. A further share award (a 
linked award) is also provided to enable participants to fund the exercise of the approved option. This linked award is satisfed by way of 
shares held on trust but these additional shares are not generally delivered to the participant. Under these rules the LTIP options are still 
issued at nil cost to the employee. 

The tables below summarise the outstanding share options. 

SAYE: 
Outstanding at beginning of the period 
Granted 
Exercised 
Expired 
Outstanding at end of the period 
Exercisable at end of the period 
Range of exercise prices 

Weighted average remaining contractual life (years) 

Deferred bonus: 
Outstanding at beginning of the period 
Granted 
Outstanding at end of the period 
Exercisable at end of the period 
Exercise price 

104 | Marston’s PLC Annual Report and Accounts 2017 

Number of shares 
2017 
m 
6.8 
4.1 
(0.4) 
(2.1) 
8.4 
1.4 
76.1p 
 to 136.0p
2.7 

2016 
m 
6.4 
2.2 
(0.9) 
(0.9) 
6.8 
0.1 
76.1p
 to 136.0p 
2.8 

Number of shares 
2017 
m 
0.1 
0.1 
0.2 
– 
– 

2016 
m 
– 
0.1 
0.1 
– 
– 

Weighted average 
exercise price 

2017 
p 
123.3 
110.0 
84.9 
126.4 
117.8 
120.1 

2016 
p 
120.9 
124.0 
105.1 
125.8 
123.3 
109.2 

Weighted average 
exercise price 

2017 
p 
– 
– 
– 

2016 
p 
– 
– 
– 

 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
27  SHARE-BASED PAYMENTS (CONTINUED) 

LTIP: 
Outstanding at beginning of the period 
Granted 
Exercised 
Expired 
Outstanding at end of the period 
Exercisable at end of the period 
Exercise price 

Number of shares 
2017 
m 
6.3 
2.4 
(0.3) 
(2.4) 
6.0 
– 
– 

2016 
m 
6.0 
2.0 
(0.7) 
(1.0) 
6.3 
– 
– 

Weighted average 
exercise price 

2017 
p 
– 
– 
– 
– 
– 

2016 
p 
– 
– 
– 
– 
– 

LTIP and deferred bonus options are exercisable no later than the tenth anniversary of the date of grant. 

The fair values of the SAYE, deferred bonus and LTIP rights are calculated at the date of grant using the Black-Scholes option-pricing model. The 
signifcant inputs into the model for all schemes unless otherwise stated were: 

Dividend yield % 
Expected volatility % 
Risk-free interest rate % 
Expected life of rights 
SAYE 
Deferred bonus 
LTIP 

2017 
5.5 to 5.6 
19.7 to 20.5 
0.2 to 0.4 

2016 
4.4 to 4.7 
19.4 to 20.2 
0.6 to 0.8 

3 to 5 years 
1 year 
3 years 

3 to 5 years 
1 year 
3 years 

The expected volatility is based on historical volatility over the expected life of the rights. 

The weighted average fair value of options granted during the period in relation to the SAYE was 9.5p (2016: 15.6p). The fair value of options 
granted during the period in relation to the deferred bonus scheme was 113.0p (2016: 143.3p). The fair value of options granted during the period 
in relation to the LTIP was 105.7p (2016: 128.9p). 

The weighted average share price for options exercised over the period was 120.5p (2016: 158.7p). The total charge for the period relating 
to employee share-based payment plans was £0.9 million (2016: £0.4 million), all of which related to equity-settled share-based payment 
transactions. After tax, the total charge was £0.9 million (2016: £0.3 million). 

28  EQUITY SHARE CAPITAL 

Allotted, called up and fully paid 
Ordinary shares of 7.375p each: 
At beginning of the period 
Allotted 
At end of the period 

2017 

Number 
m 

602.8 
57.6 
660.4 

Value 
£m 

44.4 
4.3 
48.7 

2016 

Number 
m 

602.8 
– 
602.8 

Value 
£m 

44.4 
– 
44.4 

In May 2017, the Group issued 57.6 million ordinary shares of 7.375p each. The net proceeds were £75.5 million and as the share issue qualifed 
for merger relief under section 612 of the Companies Act 2006, the excess of the net proceeds over the nominal value of the shares issued has 
been credited to a merger reserve rather than the share premium account (note 29). 

29  OTHER COMPONENTS OF EQUITY 

The merger reserve of £71.2 million (2016: £nil) arose on the issue of ordinary shares in the current period and represents the difference between 
the nominal value of the shares issued and the net proceeds received (note 28). 

The capital redemption reserve of £6.8 million (2016: £6.8 million) arose on share buybacks. 

Own shares represent the carrying value of the investment in treasury shares and shares held on trust for employee share schemes (including 
executive share option schemes) as set out in the table below. The trustees of the schemes are Banks’s Brewery Insurance Limited, a wholly-
owned subsidiary of Marston’s PLC, and Computershare Trustees (C.I.) Limited. 

Shares held on trust for employee share schemes 
Treasury shares 

2017 

2016 

Number 
m 
0.3 
26.4 
26.7 

Value 
£m 
0.5 
110.8 
111.3 

Number 
m 
0.6 
26.8 
27.4 

Value 
£m 
1.2 
112.5 
113.7 

Marston’s PLC Annual Report and Accounts 2017 |  105 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

29  OTHER COMPONENTS OF EQUITY (CONTINUED) 

The market value of own shares held is £29.0 million (2016: £40.2 million). Shares held on trust for employee share schemes represent nil% 
(2016: 0.1%) of issued share capital. Treasury shares held represent 4.0% (2016: 4.4%) of issued share capital. 

Dividends on own shares have been waived. 

Capital management 
The Group considers its capital to comprise total equity (as disclosed on the face of the Group balance sheet) and net debt (note 30). In managing 
its capital the primary objective is to ensure that the Group is able to continue to operate as a going concern and to maximise return to 
shareholders through a combination of capital growth and distributions. The Group seeks to maintain a ratio of debt to equity that both balances 
risks and returns at an acceptable level and retains suffcient funds to comply with lending covenants, achieve working capital targets and meet 
investment requirements. The Board reviews the Group’s dividend policy and funding requirements at least once a year. 

30  NET DEBT 

Analysis of net debt 
Cash and cash equivalents 
Cash at bank and in hand 

Financial assets 
Other cash deposits 

Debt due within one year 
Unsecured bank borrowings 
Securitised debt 
Finance leases 
Other lease related borrowings 
Other borrowings 

Debt due after one year 
Unsecured bank borrowings 
Securitised debt 
Finance leases 
Other lease related borrowings 
Preference shares 

Net debt 

Non-cash
 movements
 and deferred
 issue costs 
£m 

– 
– 

– 
– 

(0.1) 
(30.1) 
(0.2) 
– 
– 
(30.4) 

1.3 
29.5 
(7.1) 
4.4 
– 
28.1 
(2.3) 

Cash fow 
£m 

(131.0) 
(131.0) 

120.0 
120.0 

30.0 
28.4 
0.1 
– 
– 
58.5 

(47.0) 
– 
– 
(57.9) 
– 
(104.9) 
(57.4) 

2016 
£m 

185.6 
185.6 

– 
– 

(29.2) 
(27.8) 
(0.1) 
0.2 
(120.0) 
(176.9) 

(232.0) 
(805.8) 
(20.5) 
(219.7) 
(0.1) 
(1,278.1) 
(1,269.4) 

2017 
£m 

54.6 
54.6 

120.0 
120.0 

0.7 
(29.5) 
(0.2) 
0.2 
(120.0) 
(148.8) 

(277.7) 
(776.3) 
(27.6) 
(273.2) 
(0.1) 
(1,354.9) 
(1,329.1) 

Other borrowings represent amounts drawn down under the securitisation’s liquidity facility. During the period ended 4 October 2014 the facility’s 
provider, the Royal Bank of Scotland Group plc, had its short-term credit rating downgraded below the minimum prescribed in the facility 
agreement and as such the Group exercised its entitlement to draw the full amount of the facility and hold it in a designated bank account. The 
corresponding balance of £120.0 million held in the relevant bank account is included within other cash deposits (2016: £120.0 million in cash and 
cash equivalents). The amount drawn down can only be used for the purpose of meeting the securitisation’s debt service obligations should there 
ever be insuffcient funds available from operations to meet such payments. As such this amount is considered to be restricted cash. 

Included within cash and cash equivalents is an amount of £0.5 million (2016: £0.6 million) relating to a letter of credit with Royal Sun Alliance 
Insurance, an amount of £1.4 million (2016: £1.5 million) relating to a letter of credit with Aviva, and an amount of £7.7 million (2016: £7.8 million) 
relating to collateral held in the form of cash deposits. These amounts are also considered to be restricted cash. 

In addition, any other cash held in connection with the securitised business is governed by certain restrictions under the covenants associated 
with the securitisation (note 20). 

Reconciliation of net cash fow to movement in net debt 
(Decrease)/increase in cash and cash equivalents in the period 
Increase in other cash deposits 
Cash infow from movement in debt 
Change in debt resulting from cash fows 
Non-cash movements and deferred issue costs 
Movement in net debt in the period 
Net debt at beginning of the period 
Net debt at end of the period 

106 | Marston’s PLC Annual Report and Accounts 2017 

2017 
£m 
(131.0) 
120.0 
(46.4) 
(57.4) 
(2.3) 
(59.7) 
(1,269.4) 
(1,329.1) 

2016 
£m 
1.2 
– 
(26.9) 
(25.7) 
1.3 
(24.4) 
(1,245.0) 
(1,269.4) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
30  NET DEBT (CONTINUED) 

Reconciliation of net debt before lease fnancing to net debt 
Cash and cash equivalents 
Other cash deposits 
Unsecured bank borrowings 
Securitised debt 
Other borrowings 
Preference shares 
Net debt before lease fnancing 
Finance leases 
Other lease related borrowings 
Net debt 

31  WORKING CAPITAL AND NON-CASH MOVEMENTS 

Working capital movement 
Increase in inventories 
(Increase)/decrease in trade and other receivables 
Increase in trade and other payables 

Non-cash movements 
Income from other non-current assets 
Movements in respect of property, plant and equipment, assets held for sale and intangible assets 
Share-based payments 

2017 
£m 
54.6 
120.0 
(277.0) 
(805.8) 
(120.0) 
(0.1) 
(1,028.3) 
(27.8) 
(273.0) 
(1,329.1) 

2016 
£m 
185.6 
– 
(261.2) 
(833.6) 
(120.0) 
(0.1) 
(1,029.3) 
(20.6) 
(219.5) 
(1,269.4) 

2017 
£m 
(3.0) 
(4.9) 
46.7 
38.8 

2017 
£m 
(0.2) 
(8.6) 
0.9 
(7.9) 

2016 
£m 
(0.5) 
4.4 
5.0 
8.9 

2016 
£m 
(0.2) 
(8.1) 
0.4 
(7.9) 

Further details of movements in respect of property, plant and equipment, assets held for sale and intangible assets are given in notes 11, 12 
and 18. 

32  OPERATING LEASES 

The Group as lessee 
The Group leases various properties and equipment under non-cancellable operating leases. The leases have various terms, escalation clauses 
and renewal rights. Future minimum lease rentals payable under non-cancellable operating leases are as follows: 

Due: 
Within one year 
In more than one year but less than fve years 
In more than fve years 

2017 

2016 

Land and 
buildings 
£m 
19.2 
70.6 
331.0 
420.8 

Other 
£m 
0.6 
0.6 
– 
1.2 

Land and 
buildings 
£m 
25.3 
64.4 
273.9 
363.6 

Other 
£m 
0.4 
0.3 
– 
0.7 

The Group as lessor 
The Group leases a proportion of its licensed estate and other unlicensed properties to tenants. The majority of lease agreements have terms 
of 21 years or less and are classifed as operating leases. Future minimum lease rentals receivable under non-cancellable operating leases are 
as follows: 

Due: 
Within one year 
In more than one year but less than fve years 
In more than fve years 

2017 

2016 

Land and 
buildings 
£m 
18.5 
58.9 
77.8 
155.2 

Other 
£m 
– 
– 
– 
– 

Land and 
buildings 
£m 
21.1 
67.7 
92.7 
181.5 

Other 
£m 
– 
– 
– 
– 

Marston’s PLC Annual Report and Accounts 2017 |  107 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

33  FINANCE LEASES 

The Group leases a number of properties under fnance leases. The leases have various terms, escalation clauses and renewal rights. Future 
minimum lease payments under fnance leases are as follows: 

Due: 
Within one year 
In more than one year but less than fve years 
In more than fve years 

Future fnance charges 
Present value of fnance lease obligations 

The present value of fnance lease obligations is as follows: 

Due: 
Within one year 
In more than one year but less than fve years 
In more than fve years 
Present value of fnance lease obligations 

2017 
£m 
1.6 
12.5 
36.4 
50.5 
(22.7) 
27.8 

2017 
£m 
0.2 
8.0 
19.6 
27.8 

2016 
£m 
1.2 
5.1 
37.6 
43.9 
(23.3) 
20.6 

2016 
£m 
0.1 
0.7 
19.8 
20.6 

34  CONTINGENT LIABILITIES AND FINANCIAL COMMITMENTS 

On 9 August 2005 the Group entered into a Tax Deed of Covenant, which was amended on 22 November 2007, the primary objective of which was 
to ensure that the Group did not trigger a de-grouping liability comprising Capital Gains Tax (CGT) and Stamp Duty Land Tax (SDLT). This would 
arise in the event of Marston’s Pubs Limited being sold outside the Group, within six years of the relevant asset transfer date for CGT purposes, 
and within three years of the relevant asset transfer date for SDLT purposes. Due to the passage of time and changes in the statutory rate of 
corporation tax, the total potential de-grouping liability now stands at £2.3 million (2016: £3.6 million), of which £2.3 million (2016: £3.1 million) 
relates to CGT and £nil (2016: £0.5 million) relates to SDLT. 

The Group has issued a letter of credit in favour of Royal Sun Alliance Insurance totalling £0.5 million (2016: £0.6 million) and a letter of credit in 
favour of Aviva totalling £1.4 million (2016: £1.5 million) to secure reinsurance contracts. The letters of credit are secured on fxed deposits for the 
same amount. 

The Group has also entered into a Deed of Guarantee with the Trustees of the Marston’s PLC Pension and Life Assurance Scheme (‘the Scheme’) 
whereby it guarantees to the Trustees the ongoing obligations of the Group to contribute to the Scheme, and the obligations of the Group to 
contribute to the Scheme in the event of a debt becoming due under section 75 of the Pensions Act 1995 on the occurrence of either a Group 
company entering liquidation or the Scheme winding up. 

35  CHARLES WELLS ACQUISITION 

On 2 June 2017, the Group acquired Bedford Canning Company Limited, containing the beer business of Charles Wells. The business 
incorporates a portfolio of well-known brands including Bombardier, Young’s and McEwan’s. The acquisition is consistent with the Group’s 
strategy of focussing on premium beer brands with local provenance, and provides further opportunities for growth in the developing free trade 
market. Additionally, the acquisition further strengthens the Group’s presence in London and the South East and presents a platform to expand 
into Scotland. 

The table below summarises the consideration paid, the provisional fair values of the assets acquired and liabilities assumed and the 
resulting goodwill. 

Brands 
Property, plant and equipment 
Trade loans 
Inventories 
Trade and other receivables 
Trade and other payables 
Deferred tax 
Goodwill 
Cash consideration 

2017 
£m 
30.0 
25.5 
0.6 
8.5 
27.3 
(2.8) 
(1.4) 
2.8 
90.5 

None of the goodwill arising is expected to be deductible for tax purposes. 

Acquisition related costs of £0.6 million have been recognised within other net operating charges. 

If the acquisition date had been the beginning of the current period then the underlying revenue and proft of the Group for the current period 
would have been £1,070.9 million and £87.3 million respectively. 

Since acquisition the Group has integrated the operations of the acquired business into the Group’s existing operations. As a result it is 
impractical to isolate the revenue and proft of the acquired business that has been included in the Group statement of comprehensive income 
since the acquisition date. 

108 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Balance Sheet 
As at 30 September 2017 

Fixed assets 
Tangible assets 
Investments 

Current assets 
Debtors 
Amounts falling due within one year 
Amounts falling due after more than one year 
Cash at bank 

Creditors Amounts falling due within one year 
Net current assets 
Total assets less current liabilities 

Creditors Amounts falling due after more than one year 
Provisions for liabilities and charges 
Net assets 

Capital and reserves 
Equity share capital 
Share premium account 
Revaluation reserve 
Merger reserve 
Capital redemption reserve 
Own shares 
Proft and loss reserves 
Total equity 

30 September 
2017 
£m 

Note 

1 October 
2016 
£m 

5 
6 

7 
7 

8 

8 
9 

13 
14 
14 
14 
14 
14 

382.9 
260.9 
643.8 

349.3 
260.9 
610.2 

549.4 
864.1 
10.7 
1,424.2 

(769.5) 
654.7 
1,298.5 

(121.5) 
(27.2) 
1,149.8 

48.7 
334.0 
77.3 
71.2 
6.8 
(111.3) 
723.1 
1,149.8 

566.3 
818.7 
12.9 
1,397.9 

(819.8) 
578.1 
1,188.3 

(122.8) 
(29.9) 
1,035.6 

44.4 
334.0 
77.7 
– 
6.8 
(113.7) 
686.4 
1,035.6 

The proft of the Company for the 52 weeks ended 30 September 2017 was £81.1 million (2016: £72.8 million). 

The fnancial statements on pages 109 to 119 were approved by the Board and authorised for issue on 30 November 2017 and are signed on its 
behalf by: 

Ralph Findlay 
Chief Executive Offcer 
30 November 2017 

Company registration number: 31461 

Marston’s PLC Annual Report and Accounts 2017 |  109 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 
For the 52 weeks ended 30 September 2017 

At 2 October 2016 
Proft for the period 
Deferred tax on properties 
Total comprehensive income 
Share-based payments 
Issue of shares 
Sale of own shares 
Disposal of properties 
Transfer to proft and loss reserves 
Dividends paid 
Total transactions with owners 
At 30 September 2017 

At 4 October 2015 
Proft for the period 
Deferred tax on properties 
Total comprehensive income 
Share-based payments 
Purchase of own shares 
Sale of own shares 
Disposal of properties 
Tax on disposal of properties 
Transfer to proft and loss reserves 
Dividends paid 
Total transactions with owners 
At 1 October 2016 

Equity
 share
 capital 
£m 
44.4 
– 
– 
– 
– 
4.3 
– 
– 
– 
– 
4.3 
48.7 

Share 
premium 
account 
£m 
334.0 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
334.0 

Equity
 share
 capital 
£m 
44.4 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
44.4 

Revaluation 
reserve 
£m 
77.7 
– 
0.5 
0.5 
– 
– 
– 
(0.2) 
(0.7) 
– 
(0.9) 
77.3 

Share 
premium 
account 
£m 
334.0 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
334.0 

Merger
 reserve 
£m 
– 
– 
– 
– 
– 
71.2 
– 
– 
– 
– 
71.2 
71.2 

Revaluation 
reserve 
£m 
81.7 
– 
2.9 
2.9 
– 
– 
– 
(7.7) 
1.6 
(0.8) 
– 
(6.9) 
77.7 

Capital 
redemption 
reserve 
£m 
6.8 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
6.8 

Capital 
redemption 
reserve 
£m 
6.8 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
6.8 

Own 
 shares 
£m 
(113.7) 
– 
– 
– 
– 
– 
2.4 
– 
– 
– 
2.4 
(111.3) 

Own 
 shares 
£m 
(118.7) 
– 
– 
– 
– 
(0.1) 
5.1 
– 
– 
– 
– 
5.0 
(113.7) 

Proft 
and loss
 reserves 
£m 
686.4 
81.1 
– 
81.1 
0.9 
– 
(2.1) 
0.2 
0.7 
(44.1) 
(44.4) 
723.1 

Proft 
and loss
 reserves 
£m 
651.3 
72.8 
– 
72.8 
0.4 
– 
(4.2) 
7.7 
(1.6) 
0.8 
(40.8) 
(37.7) 
686.4 

Total 
equity 
£m 
1,035.6 
81.1 
0.5 
81.6 
0.9 
75.5 
0.3 
– 
– 
(44.1) 
32.6 
1,149.8 

Total 
equity 
£m 
999.5 
72.8 
2.9 
75.7 
0.4 
(0.1) 
0.9 
– 
– 
– 
(40.8) 
(39.6) 
1,035.6 

110 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes 
For the 52 weeks ended 30 September 2017 

1 

ACCOUNTING POLICIES 

Company information 
Marston’s PLC is a public company limited by shares incorporated in England and Wales and domiciled in the UK. The registered offce is 
Marston’s House, Brewery Road, Wolverhampton, WV1 4JT. 

Basis of preparation 
These fnancial statements have been prepared in accordance with FRS 102 ‘The Financial Reporting Standard applicable in the UK and Republic 
of Ireland’ (FRS 102) and the requirements of the Companies Act 2006. 

The fnancial statements are prepared in sterling, which is the functional currency of the Company. Monetary amounts in these fnancial 
statements are rounded to the nearest £0.1 million. 

The fnancial statements have been prepared under the historical cost convention modifed to include the revaluation of freehold and leasehold 
properties and the holding of certain fnancial instruments at fair value. The principal accounting policies adopted are set out below. 

The Company is a qualifying entity for the purposes of FRS 102, as it prepares publicly available consolidated fnancial statements, which are 
intended to give a true and fair view of the assets, liabilities, fnancial position and proft or loss of the Group. The Company has therefore taken 
advantage of the exemptions from the following disclosure requirements in FRS 102: 

•  Section 4 ‘Statement of Financial Position’ – Reconciliation of the opening and closing number of shares; 
•  Section 7 ‘Statement of Cash Flows’ – Presentation of a statement of cash fows and related notes and disclosures; 
•  Section 11 ‘Basic Financial Instruments’ – Carrying amounts, interest income/expense and net gains/losses for each category of 

fnancial instrument not measured at fair value through proft or loss, and information that enables users to evaluate the signifcance of 
fnancial instruments; 

•  Section 33 ‘Related Party Disclosures’ – Compensation for key management personnel. 

These fnancial statements present information about the Company as an individual entity and not about its group. 

As permitted by section 408(3) of the Companies Act 2006, no proft and loss account has been presented for the Company. 

At the time of approving the fnancial statements, the Directors have a reasonable expectation that the Company has adequate resources to 
continue in operational existence for the foreseeable future. Thus the Directors continue to adopt the going concern basis of accounting in 
preparing the fnancial statements. 

Turnover 
Turnover represents rent receivable which is recognised in the period to which it relates. 

Current and deferred tax 
The tax currently payable is based on taxable proft for the period. Taxable proft differs from net proft as reported in the accounts because 
it excludes items of income or expense that are taxable or deductible in other periods and it further excludes items that are never taxable or 
deductible. The Company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting 
end date. 

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable 
that they will be recovered against the reversal of deferred tax liabilities or other future taxable profts. Such assets and liabilities are not 
recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects 
neither the tax proft nor the accounting proft. 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that 
suffcient taxable profts will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are 
expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited to proft or loss, except 
when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and 
liabilities are offset when the Company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and 
liabilities relate to taxes levied by the same tax authority. 

Fixed assets 
•  Freehold and leasehold properties are stated at valuation or at cost. Fixtures, fttings, plant and equipment are stated at cost. 
•  Depreciation is charged to the proft and loss account on a straight-line basis to provide for the cost of the assets less their residual values over 

their useful lives. 

•  Freehold and long leasehold buildings are depreciated to their residual values over 50 years. 
•  Short leasehold properties are depreciated over the life of the lease. 
•  Fixtures, fttings, plant and equipment are depreciated over periods ranging from 3 to 15 years. 
•  Interest costs directly attributable to capital projects are capitalised. 
•  Land is not depreciated. 

Properties are revalued by qualifed valuers at least once in each rolling three year period, on an open market value basis. Substantially all of the 
Company’s properties have been externally valued in accordance with the Royal Institution of Chartered Surveyors’ Red Book. These valuations 
are performed directly by reference to observable prices in an active market or recent market transactions on arm’s length terms. Internal 
valuations are performed on the same basis. 

Marston’s PLC Annual Report and Accounts 2017 |  111 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

1 

ACCOUNTING POLICIES (CONTINUED) 

When a valuation is below current carrying value, the asset concerned is reviewed for impairment. Impairment losses are charged to the 
revaluation reserve to the extent that a previous gain has been recorded, and thereafter to the proft and loss account. Surpluses on revaluation 
are recognised in the revaluation reserve, except to the extent they reverse previously charged impairment losses, in which case the reversal is 
recorded in the proft and loss account. 

Disposals of fxed assets 
Proft/loss on disposal of fxed assets represents net sale proceeds less carrying value of the assets. Any element of the revaluation reserve 
relating to the fxed assets disposed of is transferred to proft and loss reserves at the date of sale. 

Financial instruments 
The Company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ 
of FRS 102 to all of its fnancial instruments. 

Financial instruments are recognised in the balance sheet when the Company becomes party to the contractual provisions of the instrument. 

Financial assets and liabilities are offset, with the net amounts presented in the fnancial statements, when there is a legally enforceable right to 
set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously. 

Basic fnancial assets 
Basic fnancial assets, which comprise amounts owed by Group undertakings, other debtors and cash and cash equivalents, are initially 
measured at the transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method. 

Other fnancial assets 
Derivatives, including interest rate swaps, are not basic fnancial assets and are accounted for as set out below. 

Financial assets, other than those held at fair value through proft and loss, are assessed for indicators of impairment at each reporting end date. 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of 
the fnancial asset, the estimated future cash fows have been affected. If an asset is impaired, the impairment loss is the difference between the 
carrying amount and the present value of the estimated cash fows discounted at the asset’s original effective interest rate. The impairment loss 
is recognised in proft or loss. 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. 
The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not 
previously been recognised. The impairment reversal is recognised in proft or loss. 

Financial assets are derecognised only when the contractual rights to the cash fows from the asset expire or are settled, or when the Company 
transfers the fnancial asset and substantially all the risks and rewards of ownership to another entity. 

Financial liabilities and equity instruments are classifed according to the substance of the contractual arrangements entered into. An equity 
instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities. 

Basic fnancial liabilities 
Basic fnancial liabilities, comprising amounts owed to Group undertakings, other creditors and borrowings, are initially recognised at the 
transaction price and subsequently carried at amortised cost using the effective interest method. 

Other fnancial liabilities 
Derivatives, including interest rate swaps, are not basic fnancial liabilities and are accounted for as set out below. 

Financial liabilities are derecognised when the Company’s contractual obligations expire or are discharged or cancelled. 

Derivatives 
The Company uses derivative fnancial instruments to hedge the Group’s exposure to fuctuations in interest rates. Derivative fnancial 
instruments are initially recognised in the balance sheet at fair value and are subsequently remeasured to their fair value at each balance 
sheet date. The Company has not designated any derivative fnancial instruments as hedging instruments and as such any gains or losses on 
remeasurement are recognised in the proft and loss account immediately. 

A derivative with a positive fair value is recognised as a fnancial asset, whereas a derivative with a negative fair value is recognised as a 
fnancial liability. 

Leases 
Leases are classifed as fnance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the 
lessee. All other leases are classifed as operating leases. 

Assets held under fnance leases are recognised as assets at the lower of the assets’ fair value at the date of inception of the lease and the 
present value of the minimum lease payments. The related liability is included in the balance sheet as a fnance lease obligation. Lease payments 
are treated as consisting of capital and interest elements. The interest is charged to the proft and loss account so as to produce a constant 
periodic rate of interest on the remaining balance of the liability. 

Rentals payable under operating leases, including any lease incentives received, are charged to the proft and loss account on a straight-line 
basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which 
economic benefts from the leased asset are consumed. 

112 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1  ACCOUNTING POLICIES (CONTINUED) 

Lease premiums received are recognised on a straight-line basis over the life of the lease. 

Obligations arising from sale and leaseback arrangements with repurchase options that do not fall within the scope of Section 20 ‘Leases’ of FRS 
102 are classifed as other lease related borrowings and accounted for as secured loans on an amortised cost basis. 

Investments in subsidiaries 
Interests in subsidiaries are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The 
investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised 
immediately in proft or loss. 

Provisions 
Provisions are recognised in the balance sheet when the Company has a present legal or constructive obligation as a result of a past event and it 
is probable that an outfow of economic benefts will be required to settle the obligation. 

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the balance sheet date, 
taking into account the risks and uncertainties surrounding the obligation. 

Where the effect of the time value of money is material, the amount expected to be required to settle the obligation is recognised at present 
value, using a pre-tax rate that refects current market assessments of the time value of money and the risks specifc to the obligation. When a 
provision is measured at present value the unwinding of the discount is recognised as a fnance cost in proft or loss in the period it arises. 

When valuations of leasehold properties (based on future estimated income streams) give rise to a defcit as a result of onerous lease conditions 
they are recognised as provisions. Other contractual property costs are also recorded as provisions as appropriate. 

Dividends 
Dividends proposed by the Board but unpaid at the period end are recognised in the fnancial statements when they have been approved by the 
shareholders. Interim dividends are recognised when paid. 

Preference shares 
Preference shares are treated as borrowings, and dividends payable on those preference shares are charged as interest in the proft and 
loss account. 

Group undertakings 
There is an intra group funding agreement in place between the Company and certain other members of the Group. This agreement stipulates 
that all balances outstanding on any intercompany loan account between these companies which exceed £1 are interest bearing at a 
prescribed rate. 

There is a 12.5% subordinated loan owed to the Company by Marston’s Pubs Limited and a deep discount bond owed by the Company to Banks’s 
Brewery Insurance Limited. No interest is payable on any other amounts owed by/to Group companies who are not party to the intra group 
funding agreement. 

All amounts owed by/to Group undertakings are unsecured and, with the exception of the subordinated loan and deep discount bond, repayable 
on demand. 

2 

JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY 

In the application of the Company’s accounting policies, the Directors are required to make judgements, estimates and assumptions about the 
carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based 
on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates. 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period 
in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision 
affects both current and future periods. 

Critical judgements 
The following judgements (apart from those involving estimates) have had the most signifcant effect on amounts recognised in the 
fnancial statements. 

Lease classifcation 
In determining whether a lease is classifed as an operating lease or fnance lease, judgements are required in respect of whether the lease has 
transferred substantially all the risks and rewards of ownership of the leased asset to the lessee, in particular whether the present value of the 
minimum lease payments amounts to at least substantially all of the fair value of the asset and whether the lease term is for the major part of 
the economic life of the asset. 

Key sources of estimation uncertainty 
The following estimates and assumptions have a signifcant risk of causing a material adjustment to the carrying amount of assets and liabilities. 

Tangible fxed assets 
The Company carries its freehold and leasehold properties at fair value. These properties are valued by external or internal valuers on an open 
market value basis, primarily using earnings multiples derived from prices in observed transactions involving comparable businesses. The 
estimation of the fair values requires a combination of assumptions, including future earnings and appropriate multiples. 

Marston’s PLC Annual Report and Accounts 2017 |  113 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

2 

JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY (CONTINUED) 

The useful lives and residual values of the Company’s tangible fxed assets are estimated based on current property market trends, technological 
advancement, physical condition of the assets and expected future investment. These are reviewed annually and amended when necessary to 
refect current estimates. The annual depreciation charge is sensitive to changes in both the useful lives and residual values of the assets. 

The carrying amount of tangible fxed assets is shown in note 5 and the useful lives are shown in note 1. 

Property lease provisions 
The amount provided in respect of onerous property leases is dependent on a number of assumptions including market rents, vacant periods, 
future trading income, infation rates and discount rates. The assumptions made refect historical experience and current trends and rates. 

The amount provided for onerous property leases is shown in note 9. 

Valuation of interest rate swaps 
The Company’s interest rate swaps are held at fair value. The Company utilises valuations from counterparties who use a variety of assumptions 
based on market conditions existing at each balance sheet date. The fair values are highly sensitive to the inputs to the valuations, such as 
discount rates and yield curves. 

The carrying amount of the interest rate swaps is shown in note 10. 

3  AUDITORS’ REMUNERATION 

Fees payable to the Company’s Auditors for the audit of the Company’s annual accounts are disclosed in note 3 to the Group fnancial statements. 
Fees paid to the Company’s Auditors for non-audit services to the Company itself are not required to be disclosed as the Group fnancial 
statements disclose such fees on a consolidated basis. 

4  EMPLOYEES 

The average monthly number of people employed by the Company during the period excluding Directors was nil (2016: nil). 

5  TANGIBLE FIXED ASSETS 

Cost or valuation 
At 2 October 2016 
Additions 
Transfers from Group undertakings 
Disposals 
At 30 September 2017 

Depreciation 
At 2 October 2016 
Charge for the period 
Disposals 
At 30 September 2017 

Net book amount at 1 October 2016 
Net book amount at 30 September 2017 

The net book amount of land and buildings is split as follows: 

Freehold properties 
Leasehold properties over 50 years unexpired 
Leasehold properties under 50 years unexpired 

Land and 
buildings 
£m 

336.1 
10.6 
19.6 
(0.7) 
365.6 

3.0 
1.8 
– 
4.8 

333.1 
360.8 

Fixtures, 
fttings, 
plant and 
equipment 
£m 

29.0 
3.8 
4.6 
(0.8) 
36.6 

12.8 
2.5 
(0.8) 
14.5 

16.2 
22.1 

2017 
£m 
261.6 
76.7 
22.5 
360.8 

Total 
£m 

365.1 
14.4 
24.2 
(1.5) 
402.2 

15.8 
4.3 
(0.8) 
19.3 

349.3 
382.9 

2016 
£m 
235.0 
75.8 
22.3 
333.1 

If the land and buildings had not been revalued, the historical cost net book amount would be £270.7 million (2016: £242.1 million). 

Interest costs of £nil (2016: £0.1 million) were capitalised in the period in respect of the fnancing of major projects. 

Capital expenditure authorised and committed at the period end but not provided for in the fnancial statements was £0.5 million 
(2016: £0.4 million). 

114 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
5  TANGIBLE FIXED ASSETS (CONTINUED) 

The net book amount of land and buildings held under fnance leases at 30 September 2017 was £28.7 million (2016: £28.4 million). The net book 
amount of land and buildings held as part of sale and leaseback arrangements that do not fall within the scope of Section 20 ‘Leases’ of FRS 102 
was £136.4 million (2016: £135.5 million). 

The Company has charged properties with a value of £4.7 million (2016: £nil) in favour of the Marston’s PLC Pension and Life Assurance Scheme 
(the ‘Scheme’) as continuing security for the Group’s obligations to the Scheme. 

6  FIXED ASSET INVESTMENTS 

Cost 
At 2 October 2016 
Additions 
Disposals 
Capital contribution in respect of equity-settled share-based payments 
At 30 September 2017 

Impairments 
At 2 October 2016 
Charged in the period 
At 30 September 2017 

Net book amount at 1 October 2016 
Net book amount at 30 September 2017 

Subsidiary 
undertakings 
£m 

317.7 
78.9 
(78.9) 
0.9 
318.6 

56.8 
0.9 
57.7 

260.9 
260.9 

Marston’s PLC Annual Report and Accounts 2017 |  115 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

6 

FIXED ASSET INVESTMENTS (CONTINUED) 

These fnancial statements are separate company fnancial statements for Marston’s PLC. 

The Company had the following subsidiary undertakings at 30 September 2017: 

Marston’s Estates Limited 
Marston’s Operating Limited 
Marston’s Pubs Limited 
Marston's Pubs Parent Limited 
Marston's Telecoms Limited 
Marston’s Trading Limited 
Banks’s Brewery Insurance Limited 
Bedford Canning Company Limited 
Marston’s Acquisitions Limited 

Marston's Issuer PLC 
Marston's Issuer Parent Limited 
Bluu Limited 
Brasserie Restaurants Limited 
Celtic Inns Holdings Limited 
Celtic Inns Limited 
Eldridge, Pope & Co., Limited 
English Country Inns Limited 
EP Investments 2004 Limited 
Fairdeed Limited 
Fayolle Limited 
John Marston's Taverners Limited 
Lambert Parker & Gaines Limited 
Mansfeld Brewery Limited 
Mansfeld Brewery Properties Limited 
Mansfeld Brewery Trading Limited 
Marston, Thompson & Evershed Limited 
Marston’s Property Developments Limited 
Osprey Inns Limited 
Pitcher and Piano Limited 
Porter Black (2003) Limited 
QP Bars Limited 
Refresh Group Limited 
Refresh UK Limited 
Ringwood Brewery Limited 
S.K. Williams Limited 
SDA Limited 
Sherwood Forest Properties Limited 
Sovereign Inns Limited 
The Gray Ox Limited 
The Wychwood Brewery Company Limited 
W&DB (Finance) PLC 
W. & D. plc 
Wizard Inns Limited 

Wychwood Holdings Limited 

Nature of business 
Property management 
Pub retailer and brewer 
Pub retailer 
Holding company 
Telecommunications 
Pub retailer and brewer 
Insurance 
Brewer 
Acquisition company 

Financing company 
Holding company 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 
Dormant 

Dormant 

Class of share 
Ordinary 25p 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £5 
Ordinary £1 
Ordinary £1 
Ordinary 25p 
Preference £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary 1p 
Ordinary £1 
Ordinary 50p 
Ordinary 50p 
Ordinary 1p 
‘A’ Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary 25p 
Ordinary £1 
Ordinary £1 
Ordinary 25p 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary 1p 
Ordinary 10p 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
Ordinary £1 
‘A’ Ordinary 1p 
Deferred 1p 
‘A’ Ordinary 1p 
‘B’ Ordinary 1p 

Proportion of shares 
held directly by 
Marston’s PLC 
100% 
– 
– 
100% 
100% 
100% 
100% 
– 
100% 
100% 
– 
– 
– 
– 
100% 
– 
– 
100% 
– 
– 
– 
– 
– 
– 
100% 
– 
– 
100% 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
100% 
100% 
100% 
100% 
– 
– 

Proportion 
of shares held 
by the Group 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
– 
– 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 

The registered offce of all of the above subsidiaries is Marston’s House, Brewery Road, Wolverhampton, WV1 4JT, with the exception of Banks’s 
Brewery Insurance Limited, Marston’s Issuer PLC and Marston’s Issuer Parent Limited. The registered offce of Banks’s Brewery Insurance 
Limited is PO Box 33, Maison Trinity, Trinity Square, St Peter Port, Guernsey, GY1 4AT. The registered offce of Marston’s Issuer PLC and Marston’s 
Issuer Parent Limited is Wilmington Trust SP Services (London) Limited, Third Floor, 1 King’s Arms Yard, London, EC2R 7AF. 

All subsidiaries have been included in the consolidated fnancial statements. 

Although the Group does not hold any shares in Marston’s Issuer PLC and its parent company, Marston’s Issuer Parent Limited, these companies 
are treated as subsidiary undertakings for the purpose of the consolidated fnancial statements as it is considered that they are controlled by the 
Group. Marston’s Issuer PLC was set up with the sole purpose of issuing debt secured on the assets of Marston’s Pubs Limited. Wilmington Trust 
SP Services (London) Limited holds the shares of Marston’s Issuer Parent Limited under a declaration of trust for charitable purposes. 

116 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7 

DEBTORS 

Amounts falling due within one year 
Amounts owed by Group undertakings 
Derivative fnancial instruments 
Prepayments and accrued income 
Other debtors 

Amounts falling due after more than one year 
12.5% subordinated loan owed by Group undertaking 

8 

CREDITORS 

Amounts falling due within one year 
Amounts owed to Group undertakings 
Finance leases 
Other lease related borrowings 
Corporation tax 
Derivative fnancial instruments 
Accruals and deferred income 
Other creditors 

Amounts falling due after more than one year 
Finance leases 
Other lease related borrowings 
Preference shares 
Accruals and deferred income 
Other creditors 

2017 
£m 
520.5 
28.7 
0.1 
0.1 
549.4 

2017 
£m 
864.1 

2017 
£m 
725.9 
0.2 
(0.1) 
7.4 
28.7 
7.4 
– 
769.5 

2017 
£m 
20.3 
88.0 
0.1 
12.8 
0.3 
121.5 

2016 
£m 
520.6 
38.0 
– 
7.7 
566.3 

2016 
£m 
818.7 

2016 
£m 
738.2 
0.1 
(0.1) 
36.2 
38.0 
6.5 
0.9 
819.8 

2016 
£m 
20.5 
87.9 
0.1 
14.1 
0.2 
122.8 

The preference shares carry a right to a fxed cumulative preferential dividend. They participate in the event of a winding-up and on a return of 
capital and carry the right to attend and vote at general meetings of the Company, carrying four votes per share. 

Other lease related borrowings represent amounts due under sale and leaseback arrangements that do not fall within the scope of Section 20 
‘Leases’ of FRS 102. The Company has an option to repurchase each leased property for a nominal amount at the end of the lease. The leases 
have terms of 35 to 40 years and rents which are linked to RPI, subject to a cap and collar. 

The amount falling due for payment after more than fve years from the balance sheet date on debts repayable by instalments was £107.9 million 
(2016: £108.0 million). Debts of £0.1 million (2016: £0.1 million) were repayable otherwise than by instalments after more than fve years from the 
balance sheet date. 

9  PROVISIONS FOR LIABILITIES AND CHARGES 

At 2 October 2016 
Released in the period 
Unwinding of discount 
Utilised in the period 
Adjustment for change in discount rate 
Transfers from Group undertakings 
Credited to proft and loss 
Credited to other comprehensive income 
At 30 September 2017 

Deferred 
tax 
£m 
23.5 
– 
– 
– 
– 
2.0 
(1.4) 
(0.5) 
23.6 

Property 
leases 
£m 
6.4 
(0.6) 
0.1 
(2.1) 
(0.2) 
– 
– 
– 
3.6 

Total 
£m 
29.9 
(0.6) 
0.1 
(2.1) 
(0.2) 
2.0 
(1.4) 
(0.5) 
27.2 

Payments are expected to continue in respect of these property leases for periods of 1 to 27 years (2016: 1 to 28 years). 

Marston’s PLC Annual Report and Accounts 2017 |  117 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued 
For the 52 weeks ended 30 September 2017 

9 

PROVISIONS FOR LIABILITIES AND CHARGES (CONTINUED) 

Deferred tax 
The amount provided in respect of deferred tax is as follows: 

Excess of capital allowances over accumulated depreciation 
Property related items 

10  FINANCIAL INSTRUMENTS 

Carrying amount of fnancial assets 
Measured at fair value through proft or loss 

Carrying amount of fnancial liabilities 
Measured at fair value through proft or loss 

2017 
£m 
5.4 
18.2 
23.6 

2017 
£m 
28.7 

2017 
£m 
28.7 

2016 
£m 
5.3 
18.2 
23.5 

2016 
£m 
38.0 

2016 
£m 
38.0 

The only fnancial instruments that the Company holds at fair value are interest rate swaps. The fair values of the Company’s interest rate swaps 
are obtained using a market approach and refect the estimated amount the Company would expect to pay or receive on termination of the 
instruments. The Company utilises valuations from counterparties who use a variety of assumptions based on market conditions existing at each 
balance sheet date. 

11  OPERATING LEASE COMMITMENTS 

At 30 September 2017 the Company had outstanding commitments for future minimum lease payments under non-cancellable operating leases 
as follows: 

Due: 
Within one year 
In more than one year and less than fve years 
In more than fve years 

12  FINANCE LEASE OBLIGATIONS 

2017 
£m 
7.0 
22.8 
60.7 
90.5 

2016 
£m 
14.9 
23.7 
59.4 
98.0 

The Company leases a number of properties under fnance leases. The leases have various terms, escalation clauses and renewal rights. Future 
minimum lease payments under fnance leases are as follows: 

Due: 
Within one year 
In more than one year and less than fve years 
In more than fve years 

Future fnance charges 
Present value of fnance lease obligations 

13  EQUITY SHARE CAPITAL 

Allotted, called up and fully paid 
Ordinary shares of 7.375p each 

14  RESERVES 

2017 
£m 
1.3 
5.0 
36.4 
42.7 
(22.2) 
20.5 

2016 
£m 
1.2 
5.1 
37.6 
43.9 
(23.3) 
20.6 

2017 

2016 

Number 
m 
660.4 

Value 
£m 
48.7 

Number 
m 
602.8 

Value 
£m 
44.4 

The share premium account comprises amounts in excess of nominal value received for the issue of shares less any transaction costs. 

When freehold and leasehold properties are revalued any gains and losses are recognised in the revaluation reserve, except to the extent that 
a revaluation gain reverses a revaluation loss previously recognised in proft or loss or a revaluation loss exceeds the accumulated revaluation 
gains recognised in the revaluation reserve; such gains and losses are recognised in proft or loss. The associated deferred tax on revaluations is 
also recognised in the revaluation reserve. Amounts representing the equivalent depreciation are transferred to proft and loss reserves annually 
and the full amount is transferred on disposal of the associated property. 

118 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14  RESERVES (CONTINUED) 

The merger reserve arose on the issue of ordinary shares in the current period and represents the difference between the nominal value of the 
shares issued and the net proceeds received. 

The capital redemption reserve arose on share buybacks. 

Details of own shares are provided in note 29 to the Group fnancial statements. 

15  GUARANTEES AND CONTINGENT LIABILITIES 

The Company has entered into a Deed of Guarantee with Marston’s Trading Limited (‘Trading’) and the Trustees of the Marston’s PLC Pension 
and Life Assurance Scheme (‘the Scheme’) whereby it guarantees to the Trustees the ongoing obligations of Trading to contribute to the Scheme 
and the obligations of Trading to contribute to the Scheme in the event of a debt becoming due under section 75 of the Pensions Act 1995 on the 
occurrence of either Trading entering liquidation or the Scheme winding up. 

The Company has guaranteed the obligations of Trading under its banking facilities and the obligations of Marston’s Estates Limited under 
various property leases. 

Marston’s PLC Annual Report and Accounts 2017 |  119 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
ADDITIONAL INFORMATION 
Information for Shareholders 

121 

Glossary 

Pub-restaurants and lodges completed 
during the period 

123 
124 

120 | Marston’s PLC Annual Report and Accounts 2017 

Information for Shareholders 

Annual General Meeting (AGM) 
The Company’s AGM will be held on 23 January 2018 at 12 noon at Wolverhampton Wanderers Football Club, Molineux Stadium, Waterloo Road, 
Wolverhampton WV1 4QR. 

Financial calendar 
Ex-dividend date for fnal dividend 
Record date for fnal dividend 
AGM and Interim Management Statement 
Final dividend payment date 
Half-year results 
Ex-dividend date for interim dividend 
Interim dividend payment date 
Full-year results 

14 December 2017 
15 December 2017 
23 January 2018 
29 January 2018 
16 May 2018 
May 2018 
July 2018 
21 November 2018 

These dates are indicative only and may be subject to change. 

The Marston’s website 
Shareholders are encouraged to visit our website www.marstons.co.uk for further information about the Company. The dedicated Investors 
section on the corporate website contains information specifcally for shareholders including share price information, historical dividend amounts 
and payment dates together with this year’s (and prior years’) Annual Report and Accounts. 

Registrars 
The Company’s shareholder register is maintained by our Registrar Equiniti. If you have any queries relating to your Marston’s PLC shareholding 
you should contact Equiniti directly by one of the methods below: 

Online: 

www.shareview.co.uk – from here you will be able to securely email Equiniti with your query. 

Telephone: 

0371 384 2274* 

Text phone: 

0371 384 2255* 

By post: 

Equiniti, Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA 

* Lines are open from 8.30am to 5.30pm (UK time), Monday to Friday, excluding English public holidays. 

Dividend payments 
By completing a bank mandate form dividends can be paid directly into your bank or building society account. Those selecting this payment 
method will beneft from receiving cleared funds in their bank account on the payment date, avoiding postal delays and removing the risk of any 
cheques being lost in the post. To change how you receive your dividends contact Equiniti or visit www.shareview.co.uk. 

Duplicate documents 
If you have received two or more sets of the documents concerning the AGM this means that there is more than one account in your name on the 
shareholder register, perhaps because either your name or your address appear on each account in a slightly different way. If you think this might 
be the case and would like to combine your accounts, please contact Equiniti. 

Moving house? 
It is important that you notify Equiniti of your new address as soon as possible. If you hold 1,500 shares or fewer, and reside in the UK, this can 
be done quickly over the telephone. However, for holdings greater than 1,500 shares your instruction will need to be in writing, quoting your full 
name, shareholder reference number (if known), previous address and new address. 

Electronic communications 
Changes in legislation in recent years allow the Company to use its corporate website as the main way to communicate with shareholders. 
Annual Report and Accounts are only sent to those shareholders who have opted to receive a paper copy. Registering to receive shareholder 
documentation from the Company electronically will allow shareholders to: 

•  view the Annual Report and Accounts on the day it is published; 
•  receive an email alert when the Annual Report and Accounts and any other shareholder documents are available; 
•  cast their AGM votes electronically; and 
•  manage their shareholding quickly and securely online, through www.shareview.co.uk. 

This reduces our impact on the environment, minimises waste and reduces printing and mailing costs. For further information and to register for 
electronic shareholder communications visit www.shareview.co.uk. 

Buying and selling shares in the UK 
If you wish to buy or sell Marston’s PLC shares and hold a share certifcate, you can: 

•  use the services of a stockbroker or high street bank; or 

•  use a telephone or online service. 

If you sell your shares in this way you will need to present your share certifcate at the time of sale. Details of Equiniti’s share dealing services 
may be obtained from www.shareview.co.uk or 0345 603 7037**. 

** Lines are open Monday to Friday, 8.00am to 4.30pm for dealing and until 6.00pm for enquiries (UK time), excluding English public holidays. 

Marston’s PLC Annual Report and Accounts 2017 |  121 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Information for Shareholders continued 

Ordinary shares 

Range of shareholding 

1–1,000 
1,001–10,000 
10,001–100,000 
100,001–1,000,000 
1,000,001+ 
Total 

Number of 
Holdings 
3,705 
4,336 
1,082 
210 
107 
9,440 

% of 
Holdings 
39.3 
45.9 
11.5 
2.2 
1.1 
100.0 

Number of 
Shares 
1,524,435 
16,589,320 
29,812,288 
71,811,464 
540,624,687 
660,362,194 

% of 
Shares 
0.2 
2.5 
4.5 
10.9 
81.9 
100.0 

An analysis of the register by shareholder type can be found in the Governance section on page 49. 

Company details 

Registered office: Marston’s House, Brewery Road, Wolverhampton, WV1 4JT 

Telephone:01902 711811 

Company registration number: 31461 

Investor queries: investorrelations@marstons.co.uk 

Auditors 
PricewaterhouseCoopers LLP, Cornwall Court, 19 Cornwall Street, Birmingham B3 2DT 

Advisers 
JP Morgan Cazenove, 20 Moorgate London EC2R 6DA 

Numis Securities Limited, The London Stock Exchange Building, 10 Paternoster Square, London EC4M 7LT 

NM Rothschild & Sons Limited, New Court, St Swithin’s Lane, London EC4N 8AL 

Solicitors 
Freshfeld Bruckhaus Deringer LLP, 65 Fleet Street London EC4Y 1HS 

Pinsent Masons LLP, 55 Colmore Row, Birmingham B3 2FF 

Shoosmiths LLP, 2 Colmore Square, 38 Colmore Circus Queensway, Birmingham B4 6BJ 

Squire Patton Boggs (UK) LLP, Rutland House, 148 Edmund Street, Birmingham B3 2JR 

Share fraud warning 

Share fraud includes scams where investors are called out of the blue and offered an infated price for shares they own or the opportunity 
to buy shares that often turn out to be worthless or non-existent. These calls come from fraudsters operating ‘boiler rooms’ that are mostly 
based abroad. While high profts are promised, those who buy or sell shares in this way usually lose their money. The Financial Conduct 
Authority (FCA) has found most share fraud victims are experienced investors who lose an average of £20,000, with around £200 million lost 
in the UK each year. 

If you are offered unsolicited investment advice, discounted shares, a premium price for shares you own, or free company or research 
reports, you should take these steps before handing over any money: 

Get the name of the person and organisation contacting you. 

Check the Financial Services Register at www.fca.org.uk/register to ensure they are authorised. 

Use the details on the FCA Register to contact the frm. 

Call the FCA Consumer Helpline on 0800 111 6768 if there are no contact details on the Register or you are told they are out of date. 

Search the FCA list of unauthorised frms and individuals to avoid doing business with. 

Remember, if it sounds too good to be true, it probably is. 

If you use an unauthorised frm to buy or sell shares or other investments, you will not have access to the Financial Ombudsman Service or 
Financial Services Compensation Scheme if things go wrong. 

If you are approached about a share scam you should tell the FCA using the share fraud reporting form at www.fca.org.uk, where you will 
fnd out about the latest investment scams. You can also call the Consumer Helpline on 0800 111 6768. 

If you have already paid money to share fraudsters you should contact Action Fraud on 0300 123 2040. 

122 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
Glossary 

ALMR The Association of Licensed Multiple Retailers 

BBPA British Beer & Pub Association – a body representing Britain’s brewers and pub companies 

BIS Department for Business, Innovation and Skills – Government department of economic growth 

Challenge 21 BBPA scheme to prevent underage sales – if a customer buying alcohol looks under the age of 21 they will be asked to provide 
proof of their age 

Challenge 25 Extension to Challenge 21 – scheme where customers will be asked to prove their age if they look under 25 

CROCCE Cash Return on Cash Capital Employed – calculated by dividing EBITDA by the total capital invested 

CR Corporate Responsibility – businesses’ response to their impact on society 

CWBB Charles Wells beer business 

EBIT Earnings before interest and tax 

EBITDA Earnings before interest, tax, depreciation and amortisation 

EPOS Electronic point of sale 

EPS Earnings per share 

Export Anything sold outside the UK 

FCF Free Cash Flow – operating cash fow of the business after tax and interest 

FRC Financial Reporting Council – independent regulator 

Free trade Independently owned pubs and clubs 

FTSE4Good Ethical stock market indices launched in 2001, with inclusion based on a range of Corporate Responsibility criteria 

Give Back Week Internal annual charity activities across head offce and pubs 

LPG (emissions) Liquefed petroleum gas, used as a fuel in heating appliances, cooking equipment and vehicles 

MBC Marston’s Beer Company, internal division 

MIT Marston’s Inns and Taverns, internal division 

National on-trade Managed house pub groups, tenanted pub groups, brewers 

NED Non-executive Director 

NGCI Non gluten containing ingredient 

NPD New product development 

Off-trade Business with food and drink retailers, such as supermarkets (also known as take home) 

On-trade Business with hotels, bars, restaurants and pub companies 

Packaged Includes bottles and cans 

PBT Proft before tax 

PBA Premium bottled ale 

POS Point of sale eg: back bar runners, pump clips 

Relative TSR Total Shareholder Return, compared to the FTSE 250, excluding investment trusts 

RevPAR Revenue per available room 

ROC Return on Capital – a measure of how effectively we use the capital invested in our business 

Take home Supermarkets, cash and carry, convenience stores (also known as off-trade) 

The Pubs Code Statutory regulation effective 21 July 2016 

TSR Total Shareholder Return – a combination of share price appreciation and dividends paid 

UKWSL UK Waste, business waste management services 

Ways of Working Marston’s values – principles that guide our expected behaviours and actions 

Marston’s PLC Annual Report and Accounts 2017 |  123 

Strategic Report | Governance | Financial Statements | Additional Information  
 
 
 
 
 
Pub-restaurants and lodges completed during the period 

Scotland 

Midlands 

The Chain Runner and Lodge, Almondvale, Livingston EH54 6GA 

Pointing Dog & Duck, Bakewell DE45 1AQ 

The Spiral Weave, Kirkcaldy KY2 6QL 

The Harbour Spring, Peterhead AB42 3JL 

The Old Gatehouse, Lenzie G66 3UG 

The Jenny Burn, Oatlands G73 1SZ 

Tuck & Tanner, Nottingham NG5 9DD 

Oldmoor Lodge, Nottingham NG16 1QE

Butlers Leap, Rugby CV21 3TX 

The White Rabbit, Bilston WV14 0DZ 

Blue Jay Derby Lodge, Derby DE21 7BH 

Highland Gate Lodge, Kildean Lodge, Stirling FK9 4TW 

Spread Eagle Lodge, Gailey, Wolverhampton ST19 5PN 

North 

South 

The Sacred Orchard, Nantwich CW5 6PF 

The Sarsen Stones, Farnborough GU14 0NA 

The Ten Lock Flight, Runcorn WA7 5AQ 

Foundry Project, Harrogate HG1 2BU 

White Hart, Godstone RH9 8DU 

Sidcup Place, Sidcup DA14 6BF 

The Original Pointing Dog, Cheadle Hulme SK8 7NE 

The Mitre, Oxford OX1 4AG 

Pointing Dog Clubhouse,Sheffeld S11 8PY 

Gunpowder Mill, Faversham ME13 8XE 

The Dancing Betty, Dalton Park, Murton SR7 9HZ 

The Spring River, Ebbsfeet DA10 0DF 

Eighteen Ten, Sheffeld S9 2LF 

The Mast & Rigging, Chatham Waters ME7 1RZ 

The Twelve Oars, Skegness PE25 2RJ 

The Charlie Purley, Bognor PO22 9SA 

The Mad Duke, Southport PR8 5HW 

The Station Garden, Didcot OX11 7TF 

The Eight-Foot Way, Sheffeld S6 1AB 

The Spindle & Thread, High Wycombe HP13 5XX 

Lobster Pot Lodge, Bridlington YO15 3NG 

Willows Lodge, Blackburn BB1 2NG 

Wales 

Lockkeeper Lodge, Worksop S80 1TJ 

Talardy Lodge, Talardy LL17 0HY 

Picture Reference 

Front Cover: The Dancing Betty, Murton 

Page 15: Green Dragon, Hull (bedroom) 

Page 3:  The Mad Duke, Southport 

Page:29: Blue Jay, Derby 

Calder & Hops, Wakefeld 

Lord Collingwood, York 

Page 4:  The Spiral Weave, Kirkcaldy 

The Red Lion, Brackley 

Page 8:  Spread Eagle lodge, Gailey 

Page 13: Calder & Hops, Wakefeld 

Page 14: Green Dragon, Hull 

The Original Pointing Dog, Cheadle Hulme 

Page31:  Old Beams, Stourport-on-Severn 

Cricketers Inn, Winchester 

Page 39: The Spring River, Ebbsfeet 

Back Cover: Spread Eagle lodge, Gailey 

The Original Pointing Dog, Cheadle Hulme 

124 | Marston’s PLC Annual Report and Accounts 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Designed and produced by Radley Yeldar | ry.com 

This report has been printed on materials that are FSC Certifed and sourced from a mill which is ISO14001 accredited. 

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MARSTON'S PLC 

Marston's House, Brewery Road, 
Wolverhampton WV1 4JT 

Telephone 01902 711811 
Registered No. 31461