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Masimo

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FY2019 Annual Report · Masimo
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P A T I E N T   S A F E T Y   T O   T H E   C O R E

2 0 1 9

A N N U A L   R E P O R T

S E N I O R 
M A N A G E M E N T 
T E A M

Joe Kiani  
Chief Executive Officer  
& Chairman of the Board

Bilal Muhsin  
Chief Operating Officer

Micah Young  
Executive Vice President  
& Chief Financial Officer

Tom McClenahan  
Executive Vice President,  
General Counsel

Tao Levy  
Executive Vice President,  
Business Development

Jon Coleman  
President, Worldwide Sales,  
Professional Services &  
Medical Affairs

Yongsam Lee 
Executive Vice President  
& Chief Information Officer

Anand Sampath  
Executive Vice President,  
Operations & Clinical Research

Tetsuro Maniwa  
President, Japan, Greater  
China & South Korea

Stacey Orsat  
President, EMEA 

Matthew Anacone  
Senior Vice President,  
North America Sales

B O A R D   O F 
D I R E C T O R S

Joe Kiani  
Chairman of the  
Board of Directors 

Steven J. Barker, MD, PhD

H Michael Cohen

Sanford Fitch

Thomas Harkin 

Adam Mikkelson

Craig Reynolds

Julie A. Shimer, PhD

P A T I E N T   S A F E T Y   T O   T H E   C O R E

Letter from the Chairman and CEO  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 4

2019 Financial Highlights  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8

Raising the Bar for Patient Safety   .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 10

Live to Defeat the Opioid Epidemic with Masimo  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 12

Masimo Is Automating Care  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 16

Why I Believe in Masimo: Q & A with Early Masimo Adopters   .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 20

Innovation Never Stops: New Product Highlights  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 22

What Patient Safety Means to Me: Employee Spotlight   .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 28

Integrating OEM Technology   .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 30

A Global Citizen  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 32

2019 Financial Performance  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 34

L E T T E R   F R O M   T H E 

          C H A I R M A N   A N D   C E O

Patient Safety Is in Our DNA

In 1989, I founded Masimo with an ambitious goal: to 
solve the “unsolvable” challenge of making pulse oxim-
etry accurate and reliable, even during patient motion 
and low perfusion.

At the time, conventional pulse oximetry was plagued 
by  unreliability,  delivering  inaccurate  data  and  exces-
sive false alarms due to patient movement and low per-
fusion. Lives were harmed and even lost because con-
ventional  pulse  oximeters  failed  to  accurately  monitor 
those who needed it the most. 

My dear friend and mentor, Dr. Jeremy Swan, described 
conventional  pulse  oximetry  as  a  fair-weather  friend.  I 
believed  a  superior  technology——one  that  would  be 
accurate and reliable during challenging conditions of 
motion and low perfusion——was possible. In partnership 
with another dear friend and fellow engineer Mohamed 
Diab, we set out to make that goal a reality.

The Masimo Difference: Signal Extraction Technology®

In  1996,  Masimo  Signal  Extraction  Technology  (SET®) 
was  introduced  at  the  World  Congress  of  Anaesthesi-
ologists  in  Australia.  Over  time,  SET®  transformed  from 
a  breakthrough  technology  into  the  standard  of  care 
for  monitoring  oxygen  saturation  and  pulse  rate  at  top  
hospitals around the world. Since its launch, more than 
100 independent and objective studies have shown that 
Masimo SET® outperforms other pulse oximetry technol-
ogies,  providing  clinicians  with  unmatched  sensitivity 
and specificity to make critical patient care decisions.1

The legacy of Masimo SET ® is indelibly tied to enhanced patient safety.

As  the  underlying  technology  driving  many  of  our 
solutions,  SET®  remains  as  disruptive  today  as  when  it 
launched. Just this past year, we’ve achieved significant 
accuracy  specification  improvements  with  our  new  line 
of eco- and patient-friendly RD SET® sensors. And, in line 
with our unrelenting pursuit of perfecting pulse oximetry 
for motion, we released Radius PPG™, a tetherless pulse 
oximetry  solution  powered  by  Masimo  SET®,  providing 
accurate monitoring for patients on the move.  

From  dramatically  reducing  the  incidence  of  false  alarms 
and  missed  true  alarms  to  enabling  critical  congenital 
heart  disease  (CCHD)  screening  with  SET®  pulse  oxim-
etry  and  helping  save  newborns’  eyesight,  the  legacy  of  
Masimo SET® is indelibly tied to enhanced patient safety.  

4

5

         
2019 Highlights 

Our  30th  anniversary,  2019,  was  a  milestone  year  for 
Masimo  in  multiple  ways.  We  grew  our  product  reve-
nue  by  $106  million,  achieving  13%  product  revenue 
growth on a constant currency basis. 2019 also saw us 
making  significant  headway  in  emerging  markets  and 
welcoming many new customers from across the world, 
resulting in our best year yet for global sales.

We believe that 2020 is poised to be a 

year of momentum for SpHb® adoption 
as  a  standard  of  care,  just  like  SET ®.

Moreover, in 2019 we remained true to our commitment 
to enhancing patient safety by bringing a range of inno-
vative products and solutions to market——each designed 
to  make  meaningful  clinical  differences  and  help  clini-
cians  improve  patient  outcomes.  From  Radius  PPG,  a 
tetherless, continuous pulse oximetry solution powered 
by SET®, to Halo ION™, which offers care teams a com-
prehensive,  personalized,  continuous  patient  score,  we 
are rapidly expanding our portfolio of solutions to match 
the evolving needs of modern, high-velocity healthcare. 

Finally,  2019  also  brought  important  new  evidence  to 
demonstrate the clinical need for noninvasive, continu-
ous hemoglobin (SpHb) monitoring, which, like SET®, is 
an area of continual innovation at Masimo. 

While earlier studies showed that SpHb helped clinicians 
reduce the frequency and volume of unnecessary blood 
transfusions,  both  in  high-  and  low-blood-loss  surgery, 
a  landmark  study  conducted  in  Limoges,  France,  pub-
lished  in  2019,  reinforces  what  we  have  long  believed: 
SpHb  has  a  significant  impact  on  patient  outcomes, 
amounting in that study to a 33% reduction in mortality 
at 30 days and 29% at 90 days after surgery.2 

The  evidence  is  becoming  clearer:  SpHb  monitoring 
makes a true clinical difference, helping enhance patient 
safety,  improve  patient  outcomes,  and  reduce  the  cost 
of care. In 2019, we saw an inflection in the adoption of 
SpHb by hospitals. We believe that 2020 is poised to be 
a year of momentum for SpHb adoption as a standard of 
care, just like SET®.                                                                                                                             

While  these  achievements  alone  are  wonderful  news 
for all of our shareholders, we plan to build on the mo-
mentum of 2019 to make 2020 our best year for growth 
ever——aiming to surpass $1 billion in revenue. 

The Next Generation of Innovation at Masimo

At Masimo, we’ve cultivated a can-do environment populat-
ed by dedicated, ethical employees who thrive on passion 
and curiosity and are committed to the common good. As 
a mission-based medical technology company, we attract 
team members who possess the brightest minds and the 
biggest hearts, and give them a collaborative environment 
where  they  have  support  to  develop  technologies  and 
solutions that are the best for patient care. 

Just as we set out three decades ago to perfect pulse 
oximetry,  the  next  generation  of  visionary  engineers, 
clinicians,  and  leaders  at  Masimo  are  hard  at  work 
addressing  the  most  pressing  healthcare  technology 
challenges of the 21st  century——each  with a profound 
commitment to enhancing patient safety. They are here, 
dedicating  their  considerable  talents  to  our  mission, 
not  for  prestige  or  vanity,  but  in  service  to  the  legacy 
forged by Masimo SET®.  I call them the Masimo purists.

From  tackling  the  opioid  epidemic,  to  delivering  au-
tomation solutions that will optimize the continuum of 
great care, to developing clinically useful wearable and 
home care devices, these purists are leading the charge 
into the future of medicine. 

Please  read  on  to  discover  how  these  purists,  and  the 
personal  motivations  that  drive  their  fascination,  deter-
mination, and commitment to patient safety, are shaping 
the future of Masimo and our customers and partners——
and why we say we are patient safety to the core.  

1Published clinical studies on pulse oximetry and the benefits of Masimo SET® can 
be found on our website at http://www.masimo.com. Comparative studies include 
independent and objective studies which are comprised of abstracts presented 
at scientific meetings and peer-reviewed journal articles. 2Cros et al. J Clin Monit 
Comput. Aug 2019: 1-9.

Joe Kiani
Chairman and CEO

6

7

2 0 1 9   F I N A N C I A L   H I G H L I G H T S

937.8

936.4

858.3

829.9

790.2

738.2

712.9

674.0

R E V E N U E S

In millions of dollars

Product revenues

Royalty and other revenues

439.0

406.5

405.4

356.4

630.1

599.3

586.6

556.8

547.2

517.4

493.2

464.9

$5.85

$3.49

E A R N I N G S   P E R   S H A R E

Non-recurring litigation settlement

$3.45

$3.44

$1.21

$1.05

$1.07

$1.02

$1.30

$2.23

$1.55

$2.36

49.0

2010

32.5

2011

28.3

29.8

29.8

2012

2013

2014

30.8

2015

38.9

2016

52.0

2017

1.4

28.4

2018

2019

2010

2011

2012

2013

2014

2015

1

2016

2017

2018

2019

8

9

F I N A N C I A L   R E S U L T S   S U M M A R Y

2 0 1 9   T o t a l   R e v e n u e s

$937,837,000

2 0 1 9   E P S

$3.44

1  Included in the FY2016 Historical GAAP Earning Per Share was $3.49 per diluted share related to a $300.0 million litigation 
settlement agreement, of which $270.0 million was recognized as a gain on the Statement of Operations on December 31, 2016.

R A I S I N G   T H E   B A R   F O R   P A T I E N T   S A F E T Y

When  you  look  back  over  the  last  30  years 

of  innovation  at  Masimo,  the  profound  clin-

ical  impact  of  our  breakthrough  technologies  comes 

clearly  into  focus.  What  you  see  is  a  correlation  be-

tween  the  development  of  a  breakthrough  Masimo 

parameter  and  improved  outcomes.  Without  a  doubt, 

we’ve helped raise the bar for patient safety, but we ar-

en’t done yet. We’ll continue to push the boundaries of  

monitoring  technologies  because  the  evidence  has 

proven  what  we  believed  from  the  start— 

accurate monitoring enhances patient safety. 

Joe Kiani  |  Chief Executive Officer

For thirty years, Masimo has empowered clinicians with breakthrough 

monitoring  technologies  designed  to  help  them  improve  patient 

outcomes.  Revisit  key  highlights  from  our  history  to  discover  how 

our products have made a clinical difference.



Y
T
E
F
A
S

T
N
E
I
T
A
P

R
O
F

R
A
B

E
H
T

G
N

I
S
I
A
R

SpHb

20 03

BREAKTHROUGH   
STUDY

Masimo 
Patient SafetyNet™*

Masimo Signal  
Extraction Technology  
(SET®) Pulse Oximetry

Founding  
of Masimo

2019

BREAKTHROUGH   
STUDY

Next Generation SedLine®  
Brain Function Monitoring

2016

BREAKTHROUGH   
STUDY

O3® Cerebral 
Oximetry

rainbow® 
ORi™†

2003

2010

2014

2016

2019

B R E A K T H R O U G H   S T U D Y

Cedars-Sinai Medical Center
A landmark study links Masimo SET® to 
reduced retinopathy of prematurity (ROP)  
in neonatal patients.1

B R E A K T H R O U G H   S T U D Y

Massachusetts General Hospital
A study shows SpHb monitoring helps 
clinicians optimize blood management.2

B R E A K T H R O U G H   S T U D Y

Children’s Hospital of Fudan University
A study shows Masimo SET®, when 
combined with clinical assessment,  
improves critical congenital heart disease 
(CCHD) screening sensitivity to 93%.3

B R E A K T H R O U G H   S T U D Y

Dartmouth-Hitchcock Medical Center
A study finds continuously monitoring adult 
patients on a post-surgical floor using Patient 
SafetyNet with Masimo bedside devices 
resulted in a 60% reduction in rescue events 
and a 50% reduction in unplanned transfers 
to the ICU.4

B R E A K T H R O U G H   S T U D Y

CHU Limoges
A study finds a 33% reduction in  
mortality at 30 days and 29% at  
90 days with the use of SpHb and  
PVi® as part of a goal-directed  
therapy protocol.5**

2014

BREAKTHROUGH   
STUDY

Root® Patient  
Monitoring and 
 Connectivity Platform

2010

BREAKTHROUGH   
STUDY

Additional published clinical studies on Masimo technology can be found on our 
website at http://www.masimo.com/evidence/featured-studies/feature/.

Comparative studies include independent and objective studies, which are comprised 
of abstracts presented at scientific meetings and peer-reviewed journal articles.

1Chow L.C. et al. Pediatrics. 2003 Feb; 111(2):339-45. 2Ehrenfeld et al. J Blood Disorders Transf. 2014. 5:9.  
3Zhao et al. Lancet. 2014 Aug 30;384(9945):747-54. 4McGrath et al. Jt Comm J Qual Patient Saf. 2016;42(7):293-
302. 5Cros et al. J Clin Monit Comput. Aug 2019: 1-9.

*The use of the trademark PATIENT SAFETYNET is under license from University HealthSystem Consortium.  
**Study utilized a goal-directed fluid therapy protocol with PVi in conjunction with a blood transfusion protocol 
based on SpHb. †ORi has obtained CE Mark. Not available in the US.

1989

1995

2003

2007

2008

2010

2013

2014

2016

2019

10

11

 
 
 
 
 
Live to Defeat the Opioid 
Epidemic with Masimo

It’s  well  known  that  monitoring  with  Masimo  SET ®  can  help  prevent 

harm  from  opioid-induced  respiratory  depression  in  hospitals. 

We  want  to  provide  a  similar  level  of  safety  to  opioid  users  at  home.

Tom McClenahan
Executive Vice President, General Counsel

Answering the Call

Closing the Gap on Opioid Safety 

In  2017,  the  U.S.  Department  of 
Health  and  Human  Services  (HHS) 
officially  declared  the  opioid  epi-
demic a public health emergency. In 
response, the FDA’s Center for Devic-
es  and  Radiological  Health  (CDRH) 
launched  an  Innovation  Challenge 
to spur the development of medical  
devices  that  could  help  curb  the 
rising  death  toll.  We  answered  the 
FDA’s call with a visionary approach 
that combines hospital-proven pulse  
oximetry  technology  with  a  novel 
alert system. 

From  more  than  250  submissions, 
Masimo’s  was  one  of  eight  propos-
als  selected.  We  were  also  granted 
“Breakthrough Device” status.  

Since  the  late  1990s,  opioids  have 
been  prescribed  to  a  wide  variety 
of  patients  for  many  different  rea-
sons,  including  postoperative  and 
recovering 
post-surgical  patients 
and healing at home as well as those 
with chronic pain. Unfortunately, the 
last  two  decades  have  also  shown 
how addictive opioids can be——with 
opioid abuse contributing to a grow-
ing number of deaths. 

This worrisome statistic reveals that 
the  opioid  epidemic  is  impacting 
many  different  patient  groups,  in-
cluding patients using non-prescrip-
tion  opioids,  such  as  heroin  and 
fentanyl, and those working through 
recovery programs. 

This designation gives us the oppor-
tunity to work closely with the FDA 
to  expedite  the  review  process,  so 
our  groundbreaking  approach  is 
available  to  help  reduce  harm  as 
soon as possible.  

While  there  are  opioid  risk  mitiga-
tion  strategies  available  to  offset 
or lessen the risk of overdose, they 
leave significant gaps in protection. 
Current strategies fail to account for 
one  of  the  most  important  consid-

erations:  more  than  50%  of  opioid 
overdoses  occur  while  a  person  is 
alone and vulnerable.1 

Though  the  healthcare  industry  is 
actively  seeking  new  approaches  to 
pain  management,  opioids  remain 
a valuable tool that clinicians rely on 
to manage and alleviate pain——both 
in the hospital and at home. For this 
reason,  among  others,  it  is  imper-
ative  to  develop  new  solutions  to 
enhance  patient  safety  outside  the 
boundaries of the hospital. 

Progress has been made, but major 
gaps  in  protection  against  opioid 
risks  remain.  Masimo  is  leveraging 
decades  of  industry-leading  mon-
itoring  expertise  to  deliver  a  con-
sumer  home  monitoring  solution 
that helps fill in those gaps.   

12

13

 
Delivering Hospital-proven 
Systems to the Home Setting

Opioids are powerful painkillers, but 
they  are  also  powerful  respiratory 
depressants. Even when taken as di-
rected  under  the  care  of  physicians, 
opioids  can  cause  respiratory  de-
pression (slow or shallow breathing), 
which  lowers  blood  oxygen  to  dan-
gerous levels, leading to brain injury 
and  death.  Respiratory  depression 
is a serious risk for anyone using opi-
oids——and a key reason that patients 
prescribed opioids in the hospital are 
often continuously monitored for oxy-
genation (SpO2) with pulse oximetry. 

Masimo is leveraging decades 

of industry-leading monitoring 

expertise to deliver a consumer 

home monitoring solution.

Masimo Signal Extraction Technolo-
gy  (SET®)  is  renowned  for  reliable, 
accurate  oxygenation  monitoring 
during  challenging  condi tions  of 
motion and low perfusion. A trusted 
clinical  tool  that  physicians  rely  on  
as  an  indicator  of  a  patient’s  phys-
iological  status,  SET®  has  demon-
strated  unmatched  sensitivity  and  
specificity,  with  3%  missed  true 
alarms  and  5%  false  alarms  versus 
43%  and  28%,  respectively,  with 
competitor technology.2 

With more than 100 independent and 
objective studies completed since its 
launch, the clinical benefits of SET®——
including its ability to help care teams 
reduce the risks associated with opi-
oid-induced  respiratory  depression 
(OIRD)——have been documented. 

In particular, a landmark study con-
ducted  at  Dartmouth-Hitchcock 
Medical  Center  demonstrated  that 
by  implementing  continuous  pa-
tient  monitoring  with  Masimo  SET® 
and  a  clinician  notification  system, 
researchers  were  able  to  elimi-
nate  preventable  deaths  and  brain 
damage due to opioid overdose in 
post-surgical  wards,  as  well  as  re-
duce  rapid  rescue  events  by  60%, 
ICU transfers by 50%, and cost by an 
estimated  $1.48  million  annually.3-5 
The  Dartmouth-Hitchcock  Medi-
cal  Center  study  demonstrates  the 
measureable  differ ence  that  reli-
able,  continuous  monitor ing,  cou-
pled with a notification sys tem, can 
have on patient outcomes. 

In  an  effort  to  reduce  the  harm 
caused  by  the  opioid  epidemic,  we 
are  ex panding  our  leadership  be-
yond  the  hospital  and  into  the  con-
sumer space, so that we can deliver 
hos pital-proven systems in the home 
setting directly to all at-risk patients.

Masimo SafetyNet*:  
Opioid Safety Alert System

In  clinical  settings,  care  teams  are 
trained to respond to alarms and ad-
dress  possible  deterioration  before 
serious complications, such as brain 
damage  or  death,  occur.  However, 
the home setting is very different.  

The unmatched sensitivity and spec-
ificity  of  Masimo  SET®,  in  combina-
tion  with  a  system  that  accounts  for 
those  who  may  be  alone,  is  key  to  
delivering  the  demonstrated  ben-
efits  of  pulse  oximetry  in  the  home 
setting.  By  leveraging  similar  alert 
system  protocols  to  those  used  at 
Dartmouth-Hitchcock  Medical  Cen-
ter  and  other  leading  hospitals,  we 
are  bringing  hospital-proven  solu-
tions to the home, enhancing patient 
safety and, we hope, making a mea-
surable impact on the opioid crisis. 

to 

enhance 

safety,  
Designed 
Masimo SafetyNet will marry power-
ful  SET®  pulse  oximetry  technology 
with a novel alert system. Intended to 
replicate the responsiveness of hos-
pital  care  teams,  Masimo  SafetyNet 
provides  crucial  opportunities  for 
patients  to  self-recover  or  get  help 
when  needed.  Ideal  for  anyone  us-
ing  opioids,  Masimo  SafetyNet  will 
provide a level of safety and accura-
cy not available from other wearable 
devices,  fitness  trackers,  or  smart-
phone applications. 

1ODPRN. Opioid Mortality Surveillance Report. 
Public Health Ontario. https://www.publichealthon-
tario.ca/-/media/documents/opioid-mortality-sur-
veillance-report.pdf?la=en. 2Shah et al. J Clin Anesth. 
2012;24(5):385-91. 3Taenzer AH et al. Anesthe-
siology. 2010:112(2):282-287. 4Taenzer AH et al. 
Anesthesia Patient Safety Foundation Newsletter. 
2012. Available at: http://www.apsf.org/newsletters/
html/2012/spring/01_postop.htm. 5McGrath et al. 
Jt Comm J Qual Patient Saf. 2016;42(7):293-302. 
*Masimo SafetyNet pending FDA clearance. Product 
not available.

R/IR

D I G I T I Z E D ,   F I L T E R E D ,   A N D   N O R M A L I Z E D

R / I R

(Conventional Pulse Oximetry)

D S T ®

Adaptive Filter

F S T ®

S S T ™

Adaptive Filter

M S T ™

E V A L U A T I O N   A N D   A N A L Y S I S

P O S T   P R O C E S S O R

M A S I M O   S E T ®   D S T   9 7 %

0

50% 66%

97% 100%

Conventional  pulse  oximetry  uses  the  standard  red-over-infrared  algorithm  to  provide  SpO2,  while  
Masimo  SET®  includes  four  additional  algorithms,  running  in  parallel.  These  algorithms  distinguish 
between the arterial signal and non-arterial and venous signal noise–—during motion and low perfusion–—
by  identifying  and  isolating  the  non-arterial  and  venous  noise  SpO2  components  (left  peak,  shown  in 
blue) from the true arterial SpO2 components (right peak, shown in red) in the signal.

14

15

M a s i m o   I s

97  74

15  7.0

20  4.0

A u t o m a t i n g   C a r e

Healthcare  needs  more  than  scalable,  flexible  connectivity  solutions.  My  team  is  at  the 
forefront  of  invention  and  innovation  at  Masimo,  working  to  provide  a  platform  for 
potential  advancements  such  as  centralized  device  control,  decision  support,  and  closed-

loop  management.  We  believe  that  by  supplying  advanced  connectivity  solutions,  combined 
with  best-in-class  approaches,  our  automation  platform  will  help  clinicians  reduce  manual 
steps  and  procedures—leading  to  enhanced  patient  safety  and  improved  patient  outcomes.

Omar Ahmed  |  Vice President, Software Engineering

The Masimo Difference:  
Signal Extraction Technology

Masimo  Signal  Extraction  Tech-
nology  (SET®)  is  used  to  monitor 
more  than  700  million  patients  ev-
ery year.1 The primary pulse ox imetry 
at 9 of the 10 hospitals that top the 
2019-20 U.S. News and World Report 
Best Hospitals Honor Roll, SET® is re-
nowned  for  accuracy  and  reliability, 
even  in  challenging  conditions  of 
motion and low perfusion.2 

As  the  foundation  of  Masimo  moni-
toring  devices,  SET®  provides  clini-
cians with quality patient data. Lead-
ing  hos pitals  and  clinicians  choose 
SET®  because  they  know  that  with 
more  accurate  patient  data,  fewer 
false  alarms,  and  more  true  alarms, 
they can focus on what truly matters: 
de livering excellent, evidence-based 
patient care. 

With  the  rainbow®  Pulse  CO-Oxime-
ter®,  Masimo  combines  the  power 
of  SET®  with  the  ability  to  monitor 
additional  advanced  parameters,  in-
cluding  Total  Hemoglobin  (SpHb), 
Perfusion  Index  (Pi),  Pleth  Variability 
Index (PVi), Methemoglobin (SpMet®), 
Carboxyhemoglobin  (SpCO®),  and 
Acoustic  Respiration  Rate  (RRa®)—— 
increasing the amount of continuous, 
noninvasive  patient  data  available 
to  clinicians  to  support  informed  
care decisions. 

Masimo  is  automating  care  by  mar-
rying the undisputed power of SET® 
and  rainbow®  Pulse  CO-Oximeters 
with  powerful  automation  features, 
including  expanded  connectivity 
and  in teroperability  solutions  and  a 
variety of novel devices and systems. 
This  unique  combination  provides 
clinicians  and  care  teams  with  an 
abundance  of  accurate,  noninva-
sive, continuous patient data along-
side  advanced  automation  features 
to  improve  workflow  efficiencies. 
Combined,  our  approach  to  auto-
mating care is helping clinicians de-
liver great care while also optimizing 
the continuum of care.   

Automating Care to Enhance 
Patient Safety 

As  more  patient  information  be-
comes available to clinicians through 
continuous  monitoring,  new  oppor-
tunities  to  enhance  the  care  experi-
ence  for  both  the  clinician  and  the 
patient abound. 

We  are  addressing  these  opportu-
nities  with  a  range  of  automation 
solutions poised to revolutionize not 
only the kind of patient data that can 
be collected and moved throughout 
the continuum of care, but also how 
that information can be used to em-
power  clinicians  to  deliver  superior, 
evidence-based care. 

Automating  care  benefits  patients 
and  clinicians  in  many  ways.  To  un-
derstand  the  specific  benefits  for 
each,  it  is  imperative  to  outline  our 
approach to automation.

Continuously Monitor  
Advanced Parameters

At  the  core  of  our  approach  to 
automating  care  is  our  ability  to  
accurately  monitor  multiple  ad-
vanced  patient  parameters.  With 
the  Root  Patient  Monitoring  and 
Connectivity  Platform,  clinicians  are 
able  to  centralize  noninvasive  tech-
nologies  usually  found  on  multiple  
separate devices in one comprehen-
including  advanced 
sive  monitor, 
rainbow  SET®  measurements,  brain 
function monitoring, regional oxime-
try, blood pressure, temperature, and 
capnography——all  on  an  easy-to-in-
terpret, customizable display.

Further, Root serves as a connectivi-
ty hub, drawing in patient data from 
connected  Masimo  and  third-party 
devices  and  automating  the  elec-
tronic  charting  of  this  rich,  compre-
hensive stream in electronic medical 
records (EMR). By reducing the need 
to  manually  document  and  copy 
data,  the  chance  of  transcription  er-
rors  is  minimized,  helping  clinicians  
focus  their  full  attention  on  deliv-
ering  evidence-based  care  rather  
than documentation.  

16

17

 
 
I R I S   C O N N E C T I V I T Y 
A C R O S S   T H E   C O N T I N U U M   O F   C A R E 

Iris Gateway®

Admissions, Discharges and Transfers (ADT)

Electronic Medical Records (EMR)

Continuously Monitor Advanced Patient Parameters

Centralize Patient Data to Streamline Workflows

Root
Patient Monitoring and Connectivity Platform Designed to Transform Care

UniView™
Intelligent Display for Next-Generation Data Aggregation and Alarm Visualization

Third-party  
Devices

Anesthesia
Anesthesia 
Machine
Machine

Infusion Pump
Pump

Monitor
Patient  
Monitor

Ventilator
Ventilator

Iris Analytics™
Hospital-wide Patient Reporting

Patient SafetyNet
Supplemental Remote Monitoring and Clinician Alarm Notification

Use Patient Data to Inform Management Decisions

Replica™
Mobile Application for Supplemental Remote 
Monitoring and Clinician Alarm Notification

Masimo is firmly 

committed to the flow 

of open data and, with 

our scalable, flexible 

automation solutions, 

we adapt our advanced 

connectivity tools 

to meet the needs of 

each hospital’s unique 

device and network 

infrastructure.

at  home  via  Doctella™,  we  are  ex-
panding  what  it  means  to  provide 
great care.

And we are far from done. 

As we look forward, only one thing 
is certain: we are committed to au-
tomating care for the benefit of cli-
nicians and patients alike——and will 
pursue  any  avenue  that  drives  us 
closer to that goal.  

1Estimate: Masimo data on file. 2http://health.usnews.
com/health-care/best-hospitals/articles/best-hospitals-
honor-roll-and-overview. 

In  addition  to  robust  continuous 
monitoring  capabilities,  Root  offers 
a  versatile  spot-check  interface  that 
streamlines  data  input  at  the  bed-
side,  automating  vital  signs  work-
flows  and  the  calculation  of  early 
warning scores (EWS). With easy-to-
follow  prompts,  cold-spot  data 
queueing,  and  intuitive  data  push 
capabilities,  care  teams  can  more 
easily collect quality data and trans-
fer  it  upstream  for  use  by  clinicians 
throughout the hospital and beyond.  

Iris Connectivity Across the  
Continuum of Care

The  Iris®  platform  enables  connec-
tivity  across  the  continuum  of  care 
by seamlessly funneling all the data 
collected at the bedside——including 
third-party  devices——into  hospital 
IT  systems,  promoting  connectivity 
and  interoperability  through  stan-
dards-based  protocols.  Masimo  is 
firmly committed to the flow of open 
data and, with our scalable, flexible 
automation solutions, we adapt our 
advanced connectivity tools to meet 
the needs of each hospital’s unique 
device and network infrastructure.

By  breaking  down  data  siloes  and 
automating how patient information 
is  collected  and  transferred,  clini-
cians and care teams have access to 
high  quality,  comprehensive  infor-
mation about patient status through-
out  the  hospital——helping  reduce 
variability  in  bedside  care  and  en-
hance patient safety and comfort.

Transforming Patient Data into  
Actionable Insights

Automating care at Masimo is more 
than    accurate  patient  monitoring 
and  patient  data  management.  To 
maximize the use of quality patient 
data,  our  state-of-the-art  devices 
and  systems  are  designed  to  dis-
play that data in meaningful ways to 
support  care  team  workflows  and 
enhance patient safety. 

For example, Patient SafetyNet is a 
supplemental  remote  monitoring 
and  clinician  notification  system 

that  displays  near  real-time  infor-
mation  from  connected  Masimo 
and third-party devices at a central 
station.  Combined  with  Replica, 
these alarms and alerts travel from 
bedside devices to a clinician’s tab-
let or smartphone.

In  turn,  Halo  ION  maximizes  the 
value  of  quality  patient  data  col-
lected  at  the  bedside.  Specifically, 
Halo  ION  aggregates  trend  data 
from multiple physiologic parame-
ters into a single, continuous score 
for  each  patient.  Configured  ac-
cording to hospital policy, and dis-
played  and  dynamically  updated 
at  Patient  SafetyNet  central  view 
stations and on Replica mobile de-
vices, Halo ION allows clinicians to 
leverage  patient  data  to  support 
workflow and resource allocation.  

Combined,  the  Masimo  approach 
to automating care offers clinicians 
the  ability  to  leverage  quality  data 
to  deliver  evidence-based  care 
across the continuum. For patients, 
this  approach  helps  ensure  en-
hanced  care  at  the  bedside  and  a 
more consistent care experience. 

The Relentless Pursuit  
of Innovation 

At Masimo, innovation is a way of life.
Nowhere is this more evident than in 
our  efforts  to  automate  care.  In  ear-
ly  2020,  we  acquired  NantHealth’s 
Connected  Care  business  (formerly 
iSirona™),  bolstering  Masimo’s  con-
nectivity  solutions  with  DCX™  de-
vice  connectivity  software  (formerly 
known as DeviceConX™), VCX™ pa-
tient vitals software (formerly known 
as  VitalsConX™),  and  the  HBox® 
connectivity  hub.  These  connectiv-
ity  assets  will  help  us  expand  and 
strengthen our automation solutions 
by promoting the free, open flow of 
patient  data  across  even  more  sys-
tems and devices.

By  recognizing  the  value  of  open 
data and scalable automation solu-
tions  that  allow  more  patients  to 
be  continuously  monitored  on  the 
general  floor,  during  transport,  or 

Transform Patient Data into Actionable Insights

18

19

 
 
 
 
W H Y   I   B E L I E V E   I N

M A S I M O

Q   &   A   w i t h   E a r l y 
M a s i m o   A d o p t e r s

From the beginning, a devoted group of respected clinicians and 
medical authorities has fiercely advocated for Masimo technology 
to  be  made  accessible  to  practioners  everywhere. Their  support 
and scholarship have been integral to the successful adoption of 
Masimo monitoring technologies around the globe. 

We  recently  asked  four  of  these  early  adopters  for  their  candid 
opinions on why they believe in Masimo technology.

Round Table Participants

Mitchell Goldstein, MD 

Professor of Pediatrics, Loma Linda University School of Medicine
Director, Neonatal ECMO Program
Division of Neonatology, Department of Pediatrics
Loma Linda University Children’s Hospital, Loma Linda, California

Augusto Sola, MD, FAAP

Vice President, Medical Affairs, Neonatology, Masimo
Medical Director, Iberoamerican Society of Neonatology

André Denault, MD, PhD, ABIM-CCM, FRCPC, FASE, FCCS

Professor of Anesthesiology and Critical Care
Department of Anesthesiology, Critical Care Division
Montréal Heart Institute and Centre Hospitalier de l’Université de Montréal
Université de Montréal, Montréal, Quebec, Canada

Michael A.E.  Ramsay, MD, FRCA 

Chairman, Department of Anesthesiology and Pain Management,  
Baylor University Medical Center, and President of Baylor  
Scott & White Research Institute, Dallas, Texas
Chairman, Patient Safety Movement Foundation 

Question:
Thank you for your participation. As 
early adopters, you have a unique 
outlook on the value of Masimo tech-
nologies—both for the clinician and 
the patient. From a clinical perspec-
tive, how do Masimo technologies 
improve patient safety?

Dr. Goldstein: 
Masimo technologies define patient 
safety. What I mean by that is that Ma-
simo builds robust products that can 
be trusted when the patient is coding 
and nothing else is working. 

In my patient population, fragile neo-
nates, who have low perfusion, high 
motion, and multiple confounding 
interfering extrinsic signals, reliable 
pulse oximetry was not achievable 
before Masimo. Without Masimo, 
patient safety would just be a theory.

Dr. Sola: 
As a clinical neonatologist for over 
four decades, I have witnessed 
several, but not many, technological 
advancements that have been truly 
useful in improving the safety of new-
borns. Masimo pulse oximetry is one. 

Years ago, in a landmark study pub-
lished in Pediatrics, I showed that se-
vere retinopathy of prematurity (ROP) 
and blindness in preterm babies was 
much more prevalent than commonly 
thought but that with the implementa-
tion of Masimo Signal Extraction Tech-
nology (SET®), from the time of birth, 
rates of ROP decreased significantly.1  

This technology has improved  
patient safety——particularly in helping  
to avoid the many types of damage 
that excessive oxygen can cause. It’s 
the main reason that, following the 
ROP study, I chose to join Masimo. It’s 
critical to educate others about how 
pulse oximetry can improve patient 
outcomes. Some of the adverse 
effects of excess oxygen are very 
serious, not only for children, but also 
for pregnant women, their fetuses, 
and even adults.

Going forward, the ability to monitor 
the oxygenation of the neonatal brain 
will significantly benefit efforts to 
avoid central nervous system hypoxia 
and hyperoxia. 

Dr. Denault:
We started using SedLine in our insti-
tution, a cardiac center seeing 2,000 
cases a year, in 2017. Before then, we 
were skeptical about processed EEG 
monitors and only used near-infrared 
spectroscopy (beginning in 2002). 

At first, we were quite surprised by 
how differently our patients respond-
ed to anesthesia and how often we 
observed over-sedation. We have 
since significantly reduced our use  
of intraoperative anesthesia agents.  

For me, the major role of SedLine is to 
personalize my anesthesia regimen 
and avoid burst suppression from 
overdosing, which by itself can lead 
to unnecessary complications.

Dr. Ramsay:
Masimo provides innovative, accurate 
noninvasive technology that gives 
clinically relevant, real-time informa-
tion that improves patient safety and 
treatment. Masimo has delivered 
technology that is needed to detect 
vital sign changes at a time interven-
tion can be made and before harm 
can occur. 

For example, Masimo technology 
helps to prevent blindness in pre-
mature infants, reduce unnecessary 
blood transfusions in major surgeries, 
and support precise anesthesia in 
enhanced recovery programs.  

Finally, Masimo technology can help 
reduce harm from opioid-induced 
respiratory depression through early 
detection. By aggregating patient 
data collected in the ICU, clinicians 
can quickly identify deterioration in a 
patient at a time when an intervention 
can be made to prevent harm. 

Question:
What made you an advocate for  
Masimo and how does the compa-
ny’s mission align with your own?

Dr. Goldstein:
Masimo gave me 2020 equipment 
back in the 1990s. I am passionate 
about doing everything I can to save 
the most fragile neonates. Masimo 
helps me do my job and more. When 
I have had a question, a suggestion, a 
thought, or just needed to discuss an 
issue regarding patient care, Masimo 
wanted to hear from me. 

Unlike other companies in the field, 
Masimo listened. 

Dr. Sola: 
Before SET®, SpO2 monitors had 
significant false alarms and false 
readings. The original innovation by 
Masimo gave me the opportunity 
to improve the care delivered in the 
centers I directed, and subsequently, 
in many centers around the world. 

I have devoted most of my profes-
sional life to two issues: The first is 
education. The second is finding 
original ways to improve the quality 
of infant care, to decrease morbidity, 
and to improve survival without mor-
bidities or sequelae. 

Masimo, in the field of noninvasive 
monitoring, has shown a permanent 
commitment to both. 

Dr. Denault:
Masimo brings technologies togeth-
er and continually evaluates and 
improves their products. The ability 
to combine SedLine with O3 and 
other noninvasive technology is really 
unique and valuable.

Dr. Ramsay:
Masimo, as a company, is very re-
sponsive to physician needs and also 
to patient safety needs. Their focus 
on patient safety has resulted in very 
positive results. The reliability of their 
devices has reduced patient harm 
and made our hospitals safer places 
to be as a patient.

Question:
What are your thoughts on the next 
generation of Masimo technologies 
(i.e. automating care, advanced non-
invasive technologies, wearable and 
home care solutions, etc.)? How  
do you envision them improving 
patient safety?

Dr. Goldstein: 
With Masimo, innovative technol-
ogy will carry information back to 
providers like me reliably, just in time, 
and without false positives, helping 
me extend my ability to monitor my 
patients and save more lives.

Dr. Sola:  
For noninvasive technologies in neo-
natal care, I believe the implementa-
tion of SpHb will lead to less expo-
sure from blood transfusion, but also 
lead to more appropriate transfusion. 
In addition, I believe the implemen-
tation of O3 in neonates will play a 
major role in helping clinicians avoid 
practices that can neg atively impact 
the developing brain.

Dr. Denault: 
I hope to see more technologies that 
improve patient care become univer-
sally adopted, just as pulse oximetry 
and bedside ultrasound have been. 
I also hope to see, eventually, more 
technology that is environmentally 
responsible and affordable. 

Dr. Ramsay:
No patient should be categorized 
as a “Failure to Rescue.” This must 
be made a major quality issue and 
eliminated. Nearly every major event 
is preceded by a change in vital signs.

Finally, more major surgery is being 
done in an outpatient setting and 
Masimo technology will enable home 
monitoring with the ability to wirelessly 
transmit to caregivers’ smart phones 
when anomalies are detected, and  
at a time when an intervention can  
be made. 

1Chow L.C., Wright K.W., Sola A.; CSMC Oxygen Adminis-
tration Study Group. Pediatrics. 2003 Feb;111(2):339-45. 

20

21

 
 
 
 
 
 
Inno vation

Ne ve r  Stops 



Rad iu s PPG

At  Masimo,  innovation  is  a  way  of 

life.  It  drives  us  to  think  differently 

and  pursue  new  ideas.  That’s  why,  when  I 

look at the list of 2019 product highlights, I’m 

incredibly  proud  of  our  achievements.  They 

prove that our relentless drive for innovation is 

contributing to better patient care —

both  in  the  hospital  and  at  home. 

Bilal Muhsin  |  Chief Operating Officer

Tetherless  Radius  PPG  pulse  oximetry  represents  a  significant  breakthrough  in  patient 
monitoring, providing industry-leading Masimo SET® Measure-through Motion and Low 
Perfusion™  technology  without  a  cabled  connection  to  a  monitor——allowing  patients  to 
move about freely and comfortably while remaining continuously and reliably monitored. 
Featuring a feather-weight sensor with an adjustable wrist strap, each Radius PPG single-
patient-use sensor provides four days of battery life. Multiple sensor types are available to 
support a variety of patient populations.

Designed to improve patient comfort and convenience while enhancing clinical workflows 
and efficiency, Radius PPG is suitable for use anywhere patients can benefit from mobility. 

22

23



Halo ION

 Do ct el la

Halo  ION  aggregates  trend  data  from  multiple  physio-
logic parameters into a single, continuous score for each 
patient, configured according to hospital policy and dis-
played  and  dynamically  updated  at  Patient  SafetyNet 
central view stations and on Replica mobile devices. By 
displaying the relative contribution of each parameter to 
the score, Halo ION provides a tool to help clinicians bet-
ter assess possible causes of patient deterioration.

Doctella  is  a  secure,  cloud-based  patient  engagement 
and remote home care automation platform. Using intu-
itive, customizable CarePrograms, home device data ag-
gregation, and a web-based provider dashboard, Doctel-
la provides a complete end-to-end home care solution, 
allowing clinicians to create, relay, and manage treatment 
plans, patient schedules, and patient data flow.

24

25



Pathway ™



O3

Pathway,  a  newborn  oxygenation  visualization  mode  for 
Root, provides clinicians with a way to visualize a hospital’s 
recommended  resuscitation  protocol  for  a  newborn’s 
oxygen saturation (SpO2) while continuously monitoring 
SpO2 and pulse rate (PR) during the first ten minutes after 
birth.  Pathway  is  intended  to  help  streamline  clinician 
workflow  and  improve  protocol  adherence  during  this 
critical period.

O3 Regional Oximetry is now indicated for use on 
neonatal patients in the U.S. With this expansion, 
the benefits of monitoring with O3 are now avail-
able to patients of all ages in the U.S. and beyond.

26

27

W H A T   P A T I E N T   S A F E T Y   M E A N S   T O   M E

At the core of Masimo is a network of 

dedicated  employees  committed  to 

enhancing  patient  safety.  Their  hard 

work  and  unwavering  commitment 

drives us closer to reaching our goals 

every  day.  In  honor  of  our  30th  anni-

versary, we asked employees at all lev-

els of our organization to tell us what 

patient safety means to them and why 

they  have  dedicated  their  working 

lives  to  improving  patient  outcomes 

and reducing the cost of care. 

M I S S I O N   S T A T E M E N T

Improving patient outcomes  
and reducing the cost of care.®

G U I D I N G   P R I N C I P L E S

Remain faithful to your  
promises and responsibilities. 

Thrive on fascination and 
accomplishment and not  
greed and power.

Strive to make each year better 
than the year before, both 
personally and for the team.

Make each day as fun as possible.

Do what is best for patient care. 

Clockwise from top: Valery G. Telfort, Austin Pike, 
Julie Jin-Cesana, Michelle Hahn, Faisal Kashif, 
David Todd, and Crystal Wei. Not pictured:  
Elisa Mulet and Andrea Walters.

28

“I appreciate Masimo’s mission in par-
ticular for its use of present progres-
sive verbs, ‘improving’ and ‘reducing.’  
This is a reminder that we aren’t solely 
focused on an end goal, but instead 
on continuously striving for an ideal.  
It’s  the  enduring  effort  that  is  im- 
portant to me.”  

A U S T I N   P I K E 
Senior Mechanical Engineer 

“I  feel  a  particularly  strong  connec-
tion  to  two  of  our  guiding  princi-
ples,  ‘Do  what  is  best  for  patient 
care’ and ‘Strive to make each year 
better  than  the  year  before,  both 
personally and for the team.’  These 
principles  align  with  my  desire  to 
make a positive impact on the lives 
of those in need. At Masimo, I have 
the opportunity, every day, to work 
toward our shared goal of enhanc-
ing  patient  safety  and  improving 
patient outcomes, and that is deep-
ly important to me.”  

C R Y S T A L   W E I 
Senior Manager, Project Management

“Every superhero fan knows the say-
ing, ‘With great power comes great 
responsibility.’  At  Masimo,  we  say, 
‘Thrive  on  fascination  and  accom-
plishment  and  not  greed  and  pow-
er.’  For  me,  this  means  that  I  must 
do what is best for patient care at all 
stages of the product development 
cycle  by  continuously  calibrating 
our  moral  and  ethical  compass  to 
safeguard inalienable human rights.”  

“Many people ask me, why Masimo? 
Throughout the 10 years that I have 
worked  at  Masimo,  my  answer  re-
mains  the  same:  our  commitment 
to improving healthcare and patient 
safety.  I  love  working  for  an  organi-
zation where it is very clear that this 
mission drives all of us on a daily ba-
sis. I want to ensure I do my part and 
leave  healthcare  in  a  better  place 
for  my  family,  friends,  and  loved 
ones. We  all  have  someone  who  is 
impacted by healthcare. I am driven 
to do what is best for patients, who 
as we all know are ultimately some-
one’s family.”  

M I C H E L L E   H A H N 
Area Vice President, West, Sales

“I  want  to  know  that  when  my 
co-workers, friends, and loved ones 
go to a hospital using Masimo, they 
will  be  monitored  with  the  best 
technology money can buy. I know 
every single Masimo team member 
takes pride in their work and would 
not  allow  a  low-quality  product  to 
leave the building.”  

E L I S A   M U L E T 
Senior Legal Administrator

“For me, patient safety means saving 
lives through developing innovative 
technology,  upholding  the  highest 
standards,  and  delivering  the  best 
solutions  for  patient  care.  I  share  
Masimo’s  mission  and  value  being 
part of a bigger cause and movement 
dedicated to improving patient care.”  

V A L E R Y   G .   T E L F O R T 
Vice President, Engineering

J U L I E   J I N - C E S A N A 
Vice President, Worldwide Tax

“20  years  ago,  my  father  nearly  lost 
his  eyesight. Thanks  to  a  new  treat-
ment, they were able to prolong his 
vision.  It  was  at  that  point,  when  I 
saw how medical technology could 
make  a  difference,  that  I  decided  I 
wanted to be part of something that 
positively  impacts  the  lives  of  pa-
tients and their families, just as it had 
mine—–and that’s when I discovered 
Masimo.  Masimo  technology  not 
only  helps  save  lives  and  improve 
patient  outcomes,  every  day,  but  it 
also makes a difference in the lives 
of patients’ loved ones, too.”

A N D R E A   W A L T E R S 
Area Vice President, Northeast, Sales

“Patient  safety  means  getting  the 
best products and services into the 
hands  of  doctors  who  are  respon-
sible for saving the lives of people 
who  may  be  going  through  the 
most  difficult  time  of  their  lives.  I 
believe  that  our  products  help 
doctors  make  better  decisions 
based on trustworthy data.”  

D A V I D   T O D D 
Senior Manager, IT Systems

“I  have  always  been  strongly  re-
solved to contribute to patient care, 
and have made my career decisions 
based  on  this  motivation,  opting 
to  use  my  background  for  advanc-
ing  noninvasive  patient  monitoring, 
which  I  find  more  meaningful  than 
other applications of engineering. I 
believe that passion is the most im-
portant factor in our pursuits, and I 
share  Masimo’s  passion  for  saving 
and improving people’s lives. These 
shared values make me proud to be 
a part of the Masimo family.”  

F A I S A L   K A S H I F 
Director of Engineering

29

S E L E C T   P A R T N E R S

Integrating Masimo 
Technology into Leading 
Multi-parameter Monitors

Masimo  technologies  are  integrated  into  more  than  200  third-party 
monitors  from  90  leading  brands.  Masimo  SET®  is  more  often  inte-
grated than any other pulse oximetry technology. In addition, many of 
our original equipment manufacturer (OEM) partners are enhancing 
the capabilities of their monitoring solutions by integrating rainbow® 
measurements and other advanced Masimo technologies, including 
NomoLine capnography solutions. 

NomoLine® ISA™  
Capno Module

S E L E C T   P A R T N E R S

MX-7™
Low power rainbow® 

OEM board

MSX™
Very low power SET® 

OEM board

30

31

DIGICAREA   G L O B A L   C I T I Z E N

H E A D Q U A R T E R S

Corporate Headquarters 
52 Discovery  
Irvine, CA 92618, USA 
Tel: 949 297 7000

I N T E R N A T I O N A L   
O P E R A T I O N S

International Headquarters 
Puits-Godet 10  
2000 Neuchâtel 
Switzerland 
Tel: +41 32 720 1111

R & D   C E N T E R S

52 Discovery  
Irvine, CA 92618, USA

25 Sagamore Park Rd,  
Hudson, NH 03051, USA

1021 West Hastings Street Unit 500 
Vancouver, BC V6E 0C3, Canada

430 W. 5th St. #800 
Panama City, FL 32401, USA

Svärdvägen 15, 182 33  
Danderyd, Sweden

M A N U F A C T U R I N G   C E N T E R S

U .S . Manufacturing 
15776 Laguna Canyon Rd,  
Irvine, CA 92618, USA

Mexico Manufacturing
Industrial Vallera De Mexicali, S.A. de C.V. 
Calzada Del Oro No. 2001 
Modulo-6, Mexicali, 21395, Mexico

Industrial Vallera de Mexicali S.A. de C.V. 
Calle José López Portillo, 104-A, Parque 
Industrial, Código Postal 83455, 
San Luis Rio Colorado, Sonora, Mexico

Sweden Manufacturing 
Svärdvägen 15, 
182 33 Danderyd, Sweden

C O U N T R Y   O F F I C E S

Asia Pacific 
31 Ubi Road 1, #04-05 
Singapore 408694 
Tel: +65-6521-6700

G L O B A L   R E A C H

As a global company, Masimo 
employs over 5,500 people 
worldwide and maintains 
operations in North America, 
Europe, Latin America, the 
Middle East, Asia, and Australia. 

Australia  
Suite 5.04, Level 5  
Avaya House, 123 Epping Road 
North Ryde, NSW 2113, Australia 
Tel: 1300 627466

Austria  
Masimo Österreich GmbH 
Mariahilfer Straße 136  
1150 Wien, Austria 
Tel: +43 (0)1 533 7361

Brazil 
Rua Gal. Fernando Vasconcellos Cavalcanti  
de Albuquerque, 80  
Salas 402 e 404 Bloco A 
Cotia - SP, Brazil, 06711-020 
Tel: + 55 11 3149 8181

Canada 
1021 West Hastings Street Unit 500 
Vancouver, BC V6E 0C3, Canada 
Tel: 1-888-336-0043

China 
Unit 4905, Office Tower of Raffles City, 
No. 268 Xizang Road(M), Huangpu District, 
Shanghai 200001 P.R.C. 
Tel: +86 (21) 6378 8998 

Masimo’s mission and guiding principles ar-
en’t restricted by borders; we are focused on 
ensuring  global  access  to  the  technologies  and  health-
care  that  we’d  want  for  our  own  loved  ones.  We  are 
proud  of  the  customer  relationships  we  have  built  and 
the  patients  we  reached  internationally  in  2019,  yet 
there are still five billion people in this world who don’t 
have access to safe surgery. In 2020, we will pursue all 
possible opportunities  to  do  what  is  right  for  every  pa-
tient, everywhere, and to make a difference in all peoples’ 
lives. Patient safety, love, dignity, and respect 
for all is a goal we must never stop pursuing.

Stacey Orsat  |  President, EMEA

  R&D Center

  Manufacturing Centers

  Country Offices

  Masimo Distributors

  Masimo OEM Partners

  Masimo Capnography OEMs

Dubai 
DSO-DDP-Office-A4-401-407-408 
Dubai Silicon Oasis 
Dubai – UAE 
Tel: +971 50 929 7 939 

France 
Celtic Parc - Le Bois des Côtes 
304 Route Nationale 6 
69760 Limonest, France 
Tel: +33 (0) 4 72 17 93 70

Germany 
Niederlassung, Deutschland 
Lindberghstr 11, 82178  
Puchheim, Germany 
Tel:  +49 89 800 65 899-0

Hong Kong 
22/F Unit 6, Tower 1, Millennium City 1 
No. 388 Kwun Tong Road 
Kwun Tong, Kowloon, Hong Kong 
Tel: +852-2326-3011

India 
1 Floor, Billor’s Pladium, No. 19/3 
Cunningham Road,  
Bengaluru-560052, Karnataka, India 
Tel: +91 80 453 88888

Italy 
Via Domenico Scarlatti 30,  
20124 Milano, Italy 
Tel: +39 02 4507 6308

Japan 
Shinjuku Front Tower, 24F2-21-1 Kitashinjuku, 
Shinjuku-ku, Tokyo, 169-0074, Japan 
Tel: +(81) 3-3868-5201

Korea 
Platinum Tower 2F, Seochodae-ro 398, 
Seochu-gu, Seoul, South Korea 
Tel: +82 2 597 4900

Latin America 
Paseo de la Reforma 404, Piso 6-602 
Edificio Moncayo, Col. Juárez 
México, D.F. 06600, Delegación Cuauhtémoc 
Tel: +52 5511-2799

Netherlands 
Hart van Brabantlaan 12-14-16 
5038 JL Tilburg, Netherlands 
Tel: +31 135 832 479

Poland 
Plac Kontytucji 5/17,  
00-657 Warszawa, Poland 
Tel: +48 510 036 367

Saudi Arabia 
King Khalid Road, The Walk 
Unit no. 15  
Riyadh, Kingdom of Saudi Arabia 
Tel +966 558 866 513

Spain 
Ronda de Poniente, 12 2F 
28760 Tres Cantos, Madrid, Spain 
Tel: +34 91 8049734

Turkey 
Mustafa Kemal Mah. 2125. Sok 
Kolbay Is Merkezi C Blok No. 6/10 
Cankaya / Ankara, Turkey 
Tel: +90 312 219 54 38

United Kingdom 
Matrix House, Basing View 
Basingstoke-Hampshire RG21 4DZ, U.K. 
Tel: +44 (0)1256 479988

T H I R D   P A R T I E S

Masimo Distributors 
Masimo OEMS 
Masimo Capnography OEMS

32

33

 
F I N A N C I A L   P E R F O R M A N C E

A S S E T S   •   L I A B I L I T I E S   A N D   S T O C K H O L D E R S ’   E Q U I T Y   •   R E V E N U E

Condensed Consolidated Balance Sheets 
(unaudited, in thousands)

A S S E T S

Current assets

Cash and cash equivalents
Short-term investments
Trade accounts receivable, net of allowance for doubtful accounts
Inventories
Other current assets

Total current assets

Lease receivable, non-current
Deferred costs and other contract assets
Property and equipment, net
Intangible assets, net
Goodwill
Deferred tax assets
Other non-current assets

Total assets

December 28, 2019 December 29, 2018

$567,687
120,000
132,433
115,871
60,071

996,062
49,936
16,214
219,552
27,251
22,350
35,972
28,791

$552,490
—
109,629
94,732
32,426

789,277
—
122,906
165,972
27,924
23,297
21,210
4,232

$1,396,128

$1,154,818

L I A B I L I T I E S   A N D   S T O C K H O L D E R S ’   E Q U I T Y

December 28, 2019 December 29, 2018

Current liabilities

Accounts payable
Accrued compensation
Deferred revenue and other contract-related liabilities, current
Other current liabilities

Total current liabilities

Other non-current liabilities

Total liabilities
Commitments and contingencies
Stockholders’ equity

Preferred stock
Common stock
Treasury stock
Additional paid-in capital
Accumulated other comprehensive loss
Retained earnings

Total stockholders’ equity

$54,548
54,705
25,939
37,027
172,219
56,035

228,254

—
54
(526,580)
600,624
(6,718)
1,100,494

1,167,874

$40,388
49,486
32,054
24,627
146,555
39,198

185,753

—
53
(489,026)
533,164
(6,199)
931,073

969,065

Total liabilities and stockholders’ equity

$1,396,128

$1,154,818

Condensed Consolidated Statements of Operations 
(unaudited, in thousands, except per share amounts)

R E V E N U E

Product
Royalty and other revenue

Total revenue
Cost of goods sold

Gross profit

Operating expenses:

Selling, general, and administrative
Research and development
Litigation settlement, award and/or defense costs

Total operating expenses

Operating income
Non-operating income

Income before provision for income taxes
Provision for income taxes

Net income

Net income per share:

Basic

Diluted

Weighted-average shares used in per share calculations:

Basic

Diluted

Year ended 
December 28, 2019

Year ended 
December 29, 2018

$936,408
1,429

937,837
308,665

629,172

314,661
93,295
—

407,956

221,216
12,950

234,166
37,950

$829,874
28,415

858,289
283,397

574,892

285,417
81,006
425

366,848

208,044
5,732

213,776
20,233

$196,216

$193,543

$3.67

$3.44

53,434

57,100

$3.70

$3.45

52,296

56,039

34

35

F I N A N C I A L   P E R F O R M A N C E

C A S H   F L O W S

Condensed Consolidated Statements of Cash Flows 
(unaudited, in thousands)

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided  
by operating activities:

Depreciation and amortization
Stock-based compensation
Loss on disposal of equipment, intangibles and other assets
Provision (benefit) for doubtful accounts
Benefit for amount due from former foreign agent
Benefit from deferred income taxes
Changes in operating assets and liabilities:

(Increase) decrease in trade accounts receivable
Increase in inventories
(Increase) decrease in other current assets
Increase in lease receivable, net
Decrease (increase) in deferred costs and other  
    contract assets
(Increase) decrease in other non-current assets
Increase in accounts payable
Increase in accrued compensation
Increase in deferred revenue and other  
    contract-related liabilities
Increase (decrease) in income taxes payable
Increase in accrued liabilities
Increase (decrease) in other non-current liabilities

Net cash provided by operating activities

Year ended 
December 28, 2019

Year ended 
December 29, 2018

$196,216

$193,543

23,487
39,233
357
687
—
(5,965)

(23,580)
(21,257)
(8,536)
(11,958)
3,308

(226)
9,934
5,338
7,739

4,079
746
2,038

221,640

21,127
27,417
949
(439)
(2,016)
(8,274)

10,826
(1,885)
3,843
—
(17,935)

407
5,211
10,195
1,420

(1,208)
3,923
(7,577)

239,527

Condensed Consolidated Statements of Cash Flows 
(unaudited, in thousands)

Cash flows from investing activities:

Purchases of short-term investments
Purchases of property and equipment
Increase in intangible assets
(Purchases of) proceeds from strategic investments

Business acquisition, net of cash acquired

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from issuance of common stock
Repurchases of common stock
Other

Net cash provided by (used in) financing activities

Effect of foreign currency exchange rates on cash

Net increase in cash, cash equivalents and restricted cash

Cash, cash equivalents and restricted cash at beginning of period

Year ended 
December 28, 2019

Year ended 
December 29, 2018

(120,000)
(68,375)
(4,117)
(5,189)

—

(197,681)

28,339
(37,555)
(123)

(9,339)

814

15,434

552,641

—
(17,126)
(5,557)
453

(3,922)

(26,152)

44,748
(18,478)
(490)

25,780

(1,997)

237,158

315,483

Cash, cash equivalents and restricted cash at end of period

$568,075

$ 552,641

36

37

F O R W A R D – L O O K I N G   S T A T E M E N T S

All statements other than statements of historical facts 

management;  product 

liability  claims  exposure;  a 

included  in  this  annual  report  that  address  activities, 

failure to obtain expected returns from the amount of 

events  or  developments  that  we  expect,  believe,  or 

intangible  assets  we  have  recorded;  the  maintenance 

anticipate  will  or  may  occur  in  the  future  are  forward-

of  our  brand;  the  amount  and  type  of  equity  awards 

looking 

statements.  Forward-looking 

statements 

that  we  may  grant  to  employees  and  service  providers 

include  statements  which  are  predictive  in  nature, 

in  the  future;  our  ongoing 

litigation  and  related 

which  depend  upon  or  refer  to  future  events  or 

matters;  and  other  factors  discussed  in  the  “Risk 

conditions,  or  which  include  words  such  as  “expects,” 

Factors”  section  of  our  most  recent  periodic  reports 

“anticipates,”  “intends,”  “plans,”  “believes,”  “estimates” 

filed  with  the  Securities  and  Exchange  Commission 

or  the  negative  of  these  words  or  other  similar  terms 

(“SEC”),  including  our  most  recent  Annual  Report 

or expressions that concern our expectations, strategy, 

on  Form  10-K,  Quarterly  Reports  on  Form  10-Q  and 

plans  or  intentions.  These  forward-looking  statements 

Current  Reports  on  Form  8-K,  all  of  which  you  may 

are  based  on  management’s  current  expectations 

obtain  for  free  on  the  SEC’s  website  at  www.sec.gov. 

and  beliefs  and  are  subject  to  uncertainties  and 

Although  we  believe  that  the  expectations  reflected  

factors, all of which are difficult to predict and many of 

in  our  forward-looking  statements  are  reasonable, 

which  are  beyond  our  control  and  could  cause  actual 

we  do  not  know  whether  our  expectations  will  prove 

results  to  differ  materially  and  adversely  from  those 

correct. You are cautioned not to place undue reliance 

described  in  the  forward-looking  statements.  These 

on  these  forward-looking  statements,  which  speak 

risks  include,  but  are  not  limited  to,  those  related 

only as of the date hereof, even if subsequently made 

to:  our  dependence  on  Masimo  SET®,  products  and 

available by us on our website or otherwise. We do not 

technologies  for  substantially  all  of  our  revenue;  any 

undertake  any  obligation  to  update,  amend  or  clarify 

failure in protecting our intellectual property; exposure 

these  forward-looking  statements,  whether  as  a  result 

to  competitors’  assertions  of 

intellectual  property 

of new information, future events or otherwise, except 

claims;  the  highly  competitive  nature  of  the  markets 

as  may  be  required  under  applicable  securities  laws.

in  which  we  sell  our  products  and  technologies;  any 

failure  to  continue  developing  innovative  products 

and technologies; the lack of acceptance of any of our 

NOTE REGARDING THIS ANNUAL REPORT
Please  note  that  this  annual  report  does  not  constitute 

current or future products and technologies; obtaining 

our  “annual  report  to  security  holders”  for  purposes  of 

regulatory approval of our current and future products 

the  requirements  of  the  SEC.  For  a  copy  of  our  annual 

and  technologies;  the  risk  that  the  implementation 

report  to  security  holders  required  under  Rule  14a-3  of 

of  our  international  realignment  will  not  continue  to 

Regulation 14A of the Securities Exchange Act of 1934, as 

produce anticipated operational and financial benefits, 

amended, please refer to our Annual Report on Form 10-K 

including a continued lower effective tax rate; the loss 

for the fiscal year ended December 28, 2019, which you 

of our customers; the failure to retain and recruit senior 

may obtain for free on the SEC‘s website at www.sec.gov.

38

M A S I M O   •   5 2   D I S C O V E R Y   •   I R V I N E ,   C A   9 2 6 1 8   •   T E L :   9 4 9   2 9 7   7 0 0 0

© 2020 Masimo, SET, rainbow, rainbow SET, RD SET, DCX, DeviceConX, Doctella, DST, Halo ION, HBox, Iris, Iris Analytics, Iris Gateway, ISA, iSirona, Masimo SafetyNet, 
Measure-through Motion and Low Perfusion, MST, MSX, MX-7, NomoLine, O3, Oxygen Reserve Index, ORi, Pathway, Pulse CO-Oximeter, PVi, Radius-PPG, Replica, Root, 
RRa, SedLine, Signal Extraction Technology, SpCO, SpHb, SpMet, SpOC, SST, UniView, VCX, VitalsConX, and Improving patient outcomes and reducing the cost of care are 
trademarks, registered trademarks, or service marks of Masimo Corporation. All other products, logos, or company names mentioned herein may be trademarks and/or 
registered trademarks of their respective companies.

REGULATORY NOTICE 
Not all Masimo features and/or products included in this Annual Report are available in all markets .

61129/PLM-11616A-0320