Quarterlytics / Real Estate / Real Estate - Services / Maui Land & Pineapple Company, Inc. / FY2010 Annual Report

Maui Land & Pineapple Company, Inc.
Annual Report 2010

MLP · NYSE Real Estate
Claim this profile
Ticker MLP
Exchange NYSE
Sector Real Estate
Industry Real Estate - Services
Employees 15
← All annual reports
FY2010 Annual Report · Maui Land & Pineapple Company, Inc.
Loading PDF…
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark  One)

(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE  ACT  OF 1934

For the fiscal year ended December 31, 2010

OR

(cid:2) TRANSITION REPORT  PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the transition period from 

 to

Commission file number 1-6510
MAUI LAND & PINEAPPLE COMPANY, INC.
(Exact name of registrant as specified in its charter)

HAWAII
(State or other jurisdiction
of  incorporation or organization)

870 HALIIMAILE ROAD,
MAKAWAO, MAUI, HAWAII
(Address of principal executive offices)

99-0107542
(IRS Employer
Identification number)

96768-9768
(Zip Code)

Securities  registered pursuant to Section 12(b) of the Act:

Registrant’s telephone number, including  area code  (808) 877-3351

Title of Each Class

Name of Each  Exchange  on Which  Registered

Common Stock, without Par Value

New York  Stock Exchange

Securities  registered pursuant to Section 12(g) of the Act: None

Indicate  by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act.  Yes (cid:2) No  (cid:1)

Indicate  by check mark if the registrant is not  required  to file reports pursuant to Section 13 or Section 15(d) of  the

Act.  Yes (cid:2) No  (cid:1)

Indicate  by check mark whether the registrant (1)  has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding  12 months (or for such shorter period that the registrant was required to file
such  reports), and  (2) has been subject  to such filing requirements for the past 90 days. Yes (cid:1) No (cid:2)

Indicate  by check mark whether the registrant has submitted electronically and posted on  its corporate Web site, if any, every
Interactive  Data  File required to be submitted and  posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months
(or  for  such  shorter period that the registrant was  required  to submit and post  such files). Yes (cid:2) No (cid:2)

Indicate  by check mark if disclosure of delinquent filers pursuant to Item 405  of Regulation S-K is not  contained herein, and
will not  be contained, to the best of registrant’s knowledge, in  definitive proxy or information statements incorporated by reference
in Part  III of  this  Form 10-K or any  amendment to this Form 10-K. (cid:1)

Indicate  by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a

smaller  reporting company. See the definitions of  ‘‘large accelerated filer,’’ accelerated filer’’ and ‘‘smaller reporting company’’ in
Rule 12b-2 of  the  Exchange Act. (Check one):
Large accelerated  filer (cid:2)

Accelerated filer (cid:2)

Smaller reporting company (cid:1)

Non-accelerated filer (cid:2)
(Do  not check if  a
smaller  reporting  company)

Indicate  by check mark whether the registrant is a shell Company (as defined in Rule  12b-2 of the Exchange

Act). Yes (cid:2) No  (cid:1)

The  aggregate market value of the registrant’s  common stock held by non-affiliates of the registrant on June 30, 2010, the last

business  day of  the registrant’s most  recently completed  second fiscal quarter, computed by reference to the  last sale price  of the
registrant’s  common stock as reported by the New York Stock Exchange on such date, was approximately  $17,125,000. This
computation assumes that all directors,  executive officers and persons known to the Company to be the beneficial owners of more
than  ten percent of the Company’s common stock  are  affiliates. Such assumption should not  be deemed conclusive for any other
purpose.

At  March 1,  2011, the number of shares outstanding of  the registrant’s common stock was 18,785,265.

Portions of the registrant’s definitive proxy  statement for its annual meeting of stockholders to be held on or about May 5,

2011,  to  be filed  with the Securities and Exchange  Commission, or the SEC, within 120  days after the  close  of its fiscal year ended
December  31, 2010, are incorporated by reference  into  Part III of this Form 10-K. Only  those  portions of the  proxy statement that
are specifically  incorporated by reference herein  shall constitute a part of this  annual  report.

Documents incorporated by reference:

FORWARD-LOOKING STATEMENTS AND RISKS

This report and other reports filed by Maui Land &  Pineapple Company, Inc. with the Securities
and  Exchange Commission contain forward-looking statements  within the meaning of  Section 27A of
the Securities Act of 1933, as amended, or the Securities Act,  and Section 21E of the  Securities
Exchange Act of 1934, as amended, or  the Exchange Act. These forward-looking  statements are
intended to qualify for the safe harbor from liability established  by the  Private Securities Litigation
Reform Act of 1995. Such statements relate to future events or our future  financial  performance and
involve known and unknown risks, uncertainties and  other factors  that may cause our actual results,
levels of activity, performance or achievements to differ materially from any future results,  levels of
activity,  performance or achievements expressed  or implied  by these forward-looking statements. These
statements can be identified by the fact  that: (i) they  do not  relate strictly to historical or  current facts;
and  (ii) they contain words such as ‘‘may,’’ ‘‘will,’’ ‘‘project,’’ ‘‘might,’’ ‘‘expect,’’ ‘‘believe,’’ ‘‘anticipate,’’
‘‘intend,’’ ‘‘could,’’ ‘‘would,’’ ‘‘estimate,’’ ‘‘continue,’’ or ‘‘pursue,’’ or the negative or other variations
thereof or comparable terminology. Actual results  could differ materially from those projected in
forward-looking statements as a result of  the following factors, among others:

(cid:127) unstable macroeconomic market conditions,  including, but not limited to, energy costs, credit

markets and changes in income and asset  values;

(cid:127) risks associated with real estate investments  generally, and  more specifically, demand  for real

estate and tourism in Hawaii;

(cid:127) risks due to our joint venture relationships;

(cid:127) our  ability to complete land develop projects within forecasted time  and budget expectations, if

at all;

(cid:127) our  ability to obtain required land use entitlements  at reasonable costs, if  at all;

(cid:127) our  ability to compete with other developers  of  luxury real estate in Maui;

(cid:127) obligations related to certain limited guarantees entered into with respect to the  completion  of

the Residences at Kapalua Bay or certain  limited  recourse  obligations with respect to Bay
Holdings;

(cid:127) potential liabilities and obligations under various  federal, state  and  local environmental

regulations with respect to the presence  of  hazardous or toxic substances;

(cid:127) changes in weather conditions or the occurrence  of natural disasters;

(cid:127) costs of producing the Ladies Professional Golf  Association golf  tournament if we are unable  to

find a title sponsor;

(cid:127) our  ability to comply with the terms of our indebtedness, including  the financial covenants set

forth therein; and

(cid:127) our  ability to raise capital through the  sale of certain real estate assets;

Such risks and uncertainties also include those risks  and  uncertainties  discussed under  the headings

‘‘Business,’’ ‘‘Risk Factors,’’ and ‘‘Management’s Discussion and Analysis of Financial Condition and
Results of Operations’’ in this annual report, as well as other factors described from time to time  in
our other reports filed with the SEC. Because the factors referred to above could cause actual results
or outcomes to differ materially from those  expressed in any forward-looking statements made by us or
on our behalf, you should not place undue reliance on  any  forward-looking statements.  Any  forward-
looking statement speaks only as of the date on which  it is made, and except  as required  by  law  or the
rules of the New York Stock Exchange, we undertake no obligation to publicly revise our forward-
looking statements to reflect events or  circumstances that arise after the date  of  this  annual report or
the date of the documents incorporated by reference  into  this  annual report, which may include
forward-looking statements. You should read this  annual report, including the documents that we
reference herein and the exhibits we have  attached herewith,  with the  understanding that we  cannot
guarantee future results, levels of activity, performance or  achievements.

i

TABLE OF CONTENTS

PART I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
(Removed and Reserved) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.
PART II
Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and  Issuer

Item 6.
Item 7.

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition  and  Results  of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative  Disclosures About Market Risk . . . . . . . . . . . . . . . . . . .
Financial Statements and  Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with  Accountants on  Accounting and Financial
Item 9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III
Item 10.
Item 11.
Item 12.

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners  and Management  and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and  Related  Transactions, and Director  Independence . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13.
Item 14.
PART IV
Exhibits, Financial Statement Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 15.
SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1
7
13
13
14
14

15
15

15
25
26

60
60
61

61
61

61
62
62

62
66

ii

Item 1. BUSINESS

Overview

PART I

Maui Land & Pineapple Company, Inc. is a Hawaii corporation, the successor  to  a business
organized in 1909. Depending upon the context, the  terms the ‘‘Company,’’ ‘‘we,’’ ‘‘our,’’ and ‘‘us,’’
refer to either Maui Land & Pineapple Company, Inc. alone, or to Maui Land &  Pineapple
Company, Inc. and its subsidiaries collectively. The Company consists  of  a landholding and operating
parent company and its principal subsidiary, Kapalua Land Company, Ltd. and certain other
subsidiaries of the Company.

Our current business model is focused  on developing and managing our real estate assets  and our

two operating segments are as follows:

(cid:127) Community Development. The Community Development segment includes  our  real estate

entitlement, development, construction, sales and leasing activities. This segment also  includes
the operations of Kapalua Realty Company, a general brokerage real estate  company located
within Kapalua Resort, and water and  sewage transmission operations, regulated by the  Hawaii
Public Utilities Commission. The Community Development  segment includes our 51% equity
interest in Kapalua Bay Holdings, LLC (Bay Holdings).

(cid:127) Resort. The Resort segment includes our ongoing operations at the  Kapalua Resort. These

operations currently include two championship golf courses,  a tennis facility, the  Kapalua Spa,
which  opened in July 2009, and several  retail outlets.  Prior to mid-December 2009, the  Resort
operations also included a vacation rental program (The Kapalua Villas) and Kapalua
Adventures, which is comprised of zip-lines  stretching  over scenic  ravines in the  West  Maui
mountains, a high ropes challenge course, a  climbing  wall  and  other activities. In December
2009, we entered into agreements to  transfer  the operations of The Kapalua  Villas and  the
Kapalua Adventures operations to third parties.  In  2009 and 2010, we completed  the sale  of  our
two championship golf courses, but we continue  to  manage  the golf courses under lease back
arrangements that will end on March  31, 2011. Effective April  1, 2011, the  leases will not be
renewed and the owner of the golf courses has engaged another party to assume management of
the two championship golf courses.

(cid:127) Prior to January 1, 2010, we had a third operating segment for our agricultural business.

However, on November 2, 2009, our  Board of Directors approved the cessation of our pineapple
agriculture operations by December 31, 2009. The Agriculture segment  primarily  included
growing, packing, and marketing of fresh pineapple. Our pineapple was sold under  the brand
names Maui Gold(cid:3) and Hawaiian GoldTM. We also grew and marketed fresh organic pineapple.
In December 2009, we entered into agreements with an unrelated, closely held  company that
began to grow and market Maui Gold(cid:3) pineapple as of January 1, 2010. We have accounted  for
our  Agriculture segment as discontinued  operations in this annual  report on Form 10-K.

For additional financial information about  these segments,  see  Segment Information,  Note 15  to

our  consolidated financial statements.

Fiscal Year 2010 Business Developments

In 2010, we reported net income of $24.8 million and had negative  cash flows from operations of

$9.4 million. A significant portion of  management’s efforts in 2010 were directed at increasing liquidity,
resolving issues related to our prior operations and refocusing the Company’s continuing operations.

1

The following is a summary of other material business developments  in 2010. For more  discussion
about business developments in 2010, see Item 7, ‘‘Management’s Discussion and Analysis of Financial
Condition and Results of Operations,’’ in this annual report.

Management Changes.

In February, our Board of Directors appointed Ryan L.  Churchill to serve
as our President and Chief Operating Officer. In April,  Tim  T. Esaki  was  appointed as Chief  Financial
Officer following the resignation of John  P.  Durkin.

Annual Meeting. At our Annual Meeting in May, our shareholders  voted to reduce the size of and

to declassify our Board of Directors.  Stephen M. Case, Warren H. Haruki,  David A.  Heenan, Kent  T.
Lucien, Duncan MacNaughton, Arthur C.  Tokin and Fred E.  Trotter III  were elected to our board for
a one-year term. The shareholders also  voted  to  authorize an additional 20,000,000 shares  of our
common stock.

Rights  Offering.

In July, we completed a rights offering whereby we issued rights to purchase our

common stock to our existing shareholders.  As a result of the rights  offering, we issued 10,389,610
shares of common stock and received $40  million in  gross subscription proceeds. We used $35.2 million
of the subscription proceeds to repay and redeem all of  the outstanding $40 million in principal  of  our
senior secured convertible notes, due  July 13, 2013.

Plantation Golf Course.

In August, our obligation to complete  the irrigation system on the

Plantation Golf Course (PGC) was substantially complete and in 2010  we recognized $26.7 million of
the deferred gain from the March 2009  sale  of  this  asset.

Kapalua Bay Golf Course.

In September, we  sold the Kapalua Bay Golf Course (Bay  Course) and

adjacent maintenance facility for $24.1  million  in cash.  In  connection  with this transaction we repaid
$20 million on our secured revolving line  of credit with  Wells  Fargo,  National Association.

Credit Agreements.

In December, we entered into two agreements which  extended the  maturity

dates and modified certain terms of our existing credit facilities  with our  principal lenders, Wells Fargo
Bank, National Association and American AgCredit, FLCA. Pursuant to the amended agreements, the
maturity date of our lines of credit was extended to May 1, 2012, the interest  rates  were reduced and
the financial covenants were modified. On February 23, 2011, the  maturity date  under our credit
agreements was further extended to May  1, 2013.

Settlement and Curtailment Gains.

In  2010, we terminated our postretirement health and  life

insurance plans and recognized settlement and curtailment gains of $16.6 million.

Golf Operations.

In January 2011, under the provisions of the U.S. Department of Labor Worker

Adjustment and Retraining Notification  Act (WARN), we  notified each of our employees  that  on
April 1, 2011, Troon Golf of Scottsdale, Arizona will assume the management  of  the two  Kapalua golf
courses  we currently lease and that we anticipate  that,  as of March 31,  2011, we  will  terminate  the
employment of a number of our employees  as a result of transferring  management of the golf courses
to Troon Golf.

Description of Business

Community Development

The Community Development segment is  responsible for  all of our real  estate  entitlement,

development, construction, sales and leasing  activities. Our  development  projects  are focused primarily
on the luxury real estate market in and  surrounding the  Kapalua  Resort and  affordable  and moderately
priced residential and mixed use projects in West  Maui  and Upcountry Maui. This segment also
includes the operations of Kapalua Realty Company, a  general brokerage  real estate company located
within the Kapalua Resort; and our water and sewage transmission  operations (regulated by the  Hawaii

2

Public Utilities Commission) that service  the Kapalua Resort  and parts of West Maui. Revenues from
our  Community Development segment  for the  year ended December 31,  2010 were $17.9  million, or
approximately 43% of consolidated revenues.

Our property on West Maui includes  approximately 21,300 acres,  most of which remain  as
conservation or open space. We currently  have approximately 7,000 acres  that  are not in the  current
development plans or held for sale, and  are not used in our  other operations  or planned or  used in
conservation. These properties will be  evaluated in  the future  to  determine the  appropriate  use or
disposition of the acreage.

We  are the lessor of certain commercial and residential properties primarily at  the Kapalua Resort.
Beginning in late December 2009 and  January 2010,  we entered  into  license and lease arrangements  for
the use of certain of our buildings, facilities,  land and trade names with entities  that  have purchased
portions of our former agriculture operations,  and  have assumed  the  management of our Kapalua
Adventures, and The Kapalua Villas  operations.

Appropriate entitlements must be obtained for land  that is intended for development. Securing
proper land entitlement is a process  that requires obtaining county, state  and federal  approvals, which
can take many years to complete and entails  a variety  of risks. The entitlement process requires  that  we
satisfy all conditions and restrictions  imposed in connection  with such governmental approvals,
including, among other things, construction of infrastructure  improvements, payment of impact fees (for
things such as parks and traffic mitigation), restrictions on permitted uses of the land, and  provision of
affordable housing. We actively work  with  the community,  regulatory agencies, and legislative bodies at
all levels of government in an effort to obtain necessary entitlements  consistent with the needs of the
community.

We  have approximately 1,500 acres of  land in Maui that are  in various stages  of the land

entitlement process. The breakdown  of these  acres  is as  follows:

Location

Number of
Acres

Zoned for
Planned Use

Kapalua Resort . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other West Maui . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Upcountry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

900
300
300

Yes
No
No

We  are engaged in planning, permitting  and entitlement activities  for our development  projects,
and we intend to proceed with construction and  sales  of  the following projects, among others, when
internal and external factors permit:

(cid:127) Kapalua Mauka: As presently planned, this project is comprised of 639  single and multi-family

residential units and commercial components, five acres of commercial  space and up to 27  holes
of golf on a total of 800 acres.

(cid:127) The Village at Kapalua: This is the commercial component of the  central area of the Kapalua

Resort. It is planned to be built in two  phases and  will  add  approximately  30,000 square feet of
new commercial/retail space to the Kapalua Resort. The Village will also include  apartments,
condominiums and other resort-related facilities. The first phase  of the commercial component
opened in 2006, which included approximately 12,000 square feet of commercial/retail space.

(cid:127) Pulelehua: This project is designed to be a new  traditional community  for working  families in

West Maui. It encompasses 312 acres  and is currently  planned  to  include  13 acres for an
elementary school, 882 dwelling units, 91  acres of usable open space, and a  traditional  village
center with a mix of residential and neighborhood-serving  commercial uses. We are currently in
the process of securing approval for the project from the Maui  County Council Land Use
Committee.

3

(cid:127) Hali‘imaile Town: This project is contemplated to be a new  town  in Upcountry Maui, a holistic
traditional community with agriculture, education, and sustainability  as core design  elements.
Community design workshops were held to involve  the Maui community in  envisioning the  plan
for this community. The public approval  process for any plan to develop this area is expected  to
take several years and will be subject to urban growth boundary determination by the County of
Maui as it updates the County General Plan over the next year.

The price and market for luxury real estate in Maui has been highly cyclical  based upon interest
rates, the general real estate markets  in the mainland  United  States (specifically the West Coast), the
popularity of Hawaii as a vacation destination, the general  condition  of  the economy in the  United
States and Asia, and the relationship of the dollar to foreign currencies. The Community Development
segment faces substantial competition from other land developers on the island of Maui as well  as in
other  parts of Hawaii and the mainland  United States.

Resort

Kapalua Land Company, Ltd. is the operating subsidiary that includes our Resort  segment, which
operates the Kapalua Resort, a master-planned  resort community on  Maui’s northwest coast. Revenues
from our Resort segment for the year  ended December 31, 2010  were $23.9  million, or  approximately
57% of our consolidated revenues.

Presently, the Kapalua Resort includes 1,650 acres bordering the  ocean with: three white sand

beaches, two championship golf courses  (The  Kapalua Bay Golf Course and The  Plantation Golf
Course); the Kapalua Spa, which opened  in July 2009; The  Ritz-Carlton, Kapalua  hotel; the
Ritz-Carlton Residences and Club, Kapalua Bay; eight  residential  neighborhoods, a  ten-court tennis
facility,  the  first  phase  of  commercial  space  in  the  central  area  of  the  resort,  several  restaurants,  and
over 700 single-family residential lots, condominiums and homes.  The Kapalua Resort  includes a trail
system that runs along the ocean, through the  mountains and winds through  the resort.  We currently
operate the Kapalua Resort’s golf courses, the Kapalua Golf Academy, spa, tennis facility  and retail
shops. We also manage The Kapalua Club, a membership program  that provides certain benefits  and
privileges within the Kapalua Resort for  its members.

In March 2009, we concluded the sale of the  PGC for $50 million. Concurrent  with the closing of
the sale, we entered into an agreement to lease back the PGC for  an initial  period of  two years for an
annual net rental payment of $4 million (Note 9  to  consolidated financial statements). In  September
2010, we sold the Bay Course and adjacent maintenance facility for $24.1 million and  entered into a
leaseback agreement that terminates concurrently with  the PGC leaseback. Effective  April 1, 2011, the
owner of the golf courses has engaged a third  party, Troon Golf, to manage the  PGC, the Bay Course
and  the Kapalua Golf Academy.

Prior to  mid-December 2009, we were the  operator  of a  vacation rental  program  (The Kapalua
Villas), and provided certain services  to  the Resort. We  had approximately  200 units  in our Kapalua
Villas short-term rental program. Our operations also included  the Kapalua Adventures,  which was
comprised of zip-lines stretching over scenic ravines in  the West Maui Mountains, a  ropes challenge
course, a climbing wall and other adventures, and a caf´e and retail area.

In December 2009, we entered into agreements for third parties to operate and manage The
Kapalua Villas and the Kapalua Adventures.  The  caf´e and retail portion of Kapalua Adventures was
closed in December 2009. Also in December 2009, the association for the overall maintenance of  the
Kapalua Resort entered into agreements  with other  operators to provide security and shuttle services to
the resort. We continue to provide the  landscaping  services for  the resort.

4

Competition

The Kapalua Resort faces substantial competition  from alternative visitor destinations and  resort
communities in Hawaii and throughout  the  world. The Kapalua Resort’s primary resort competitors in
Maui are located in Kaanapali, which  is approximately five miles from Kapalua,  and in Wailea on
Maui’s south coast.

Agriculture—Discontinued Operations

Maui Pineapple Company, Ltd. (MPC) was  the operating subsidiary for  our Agriculture  segment.

Our business was focused on growing, harvesting, packing and marketing fresh premium pineapple. We
sold our  fresh Maui Gold(cid:3) pineapple directly to wholesalers and  grocery stores in Hawaii  and through
a consignment arrangement with Calavo Growers,  Inc. to customers in  the continental United  States
and Canada. We also sold our Maui Gold(cid:3) pineapple as gift packs on our website and  through certain
retail outlets in Hawaii. A portion of  our business included processing (canning) pineapple; however,
we ceased substantially all canning and  processing of  solid-pack product in June 2007.

In November 2009, our Board of Directors  approved the immediate cessation  of pineapple

planting and the closure of all agriculture  operations by  December  31, 2009 and we have accounted for
the Agriculture segment as discontinued operations in this annual report  on Form 10-K.

On December 31, 2009, we entered into agreements with Haliimaile Pineapple Company,  Limited

(HPC), a closely held corporation, under which HPC  began to grow and market Maui Gold(cid:3) as of
January 1, 2010.

Employees

As of December 31, 2010, we employed approximately 200 people of which 90%  were full-time
employees. In January 2011, pursuant to WARN, we notified each of  our employees that we  anticipate
that, as of March 31, 2011, we will terminate  the employment of  a  number of our employees as a  result
of transferring management of the golf course to Troon Golf.

Research and Development

Our Agriculture segment, which was discontinued  in 2009, had  engaged in  continuous  research  to
develop techniques to reduce costs through crop production and processing innovations and to develop
and perfect new products. Research and development  expenses approximated $473,000 in  2009. We did
not incur any research and development  expenses in 2010.

We  have reviewed our compliance with federal, state and local provisions  that  regulate the

discharge of materials into the environment or are otherwise related  to  the protection  of  the
environment. We do not expect any material future  financial impact as  a  result of compliance with
these laws.

Pursuant to a settlement agreement with the County of Maui  in 1999, we have a  commitment until

December 1, 2039 to share with several chemical manufacturers  in the  capital costs to install filtration
systems in any future water wells if the presence of  a nematocide, commonly known as DBCP, exceeds
specified levels, and for the ongoing maintenance  and operating costs for filtrations systems on existing
and future wells. We are not presently  aware  of any  plans by the County of Maui to install other
filtration systems or to drill any water wells in areas affected by  agricultural  chemicals.  For additional
information, see Note 16 to consolidated  financial  statements.

5

Available  Information

Our Internet address is  www.mauiland.com. Information about the Company is  also available on

www.kapalua.com. Reference in this  annual report to our  website address does not constitute
incorporation by reference of the information contained  on the  websites. We make available free  of
charge on or through our website our annual  reports on Form 10-K, quarterly  reports on  Form 10-Q,
current  reports on Form 8-K, and other reports  filed or furnished pursuant to Section  13(a) or 15(d) of
the Securities Exchange Act of 1934, as  amended, or the Exchange Act, as soon as reasonably
practicable after we electronically file such material with, or furnish it to, the Securities and Exchange
Commission, or SEC. We also make available  through our  website all  filings  of our  executive  officers
and  directors on Forms 3, 4 and 5 pursuant to Section 16  of the Exchange  Act. These filings are also
available on the SEC’s website at www.sec.gov.

Executive Officers of the Company

The Company’s executive officers as of March 2011 are  listed below. The current  term for  the
executive officers expires in at our next annual meeting of shareholders, expected to be held  on or
about May 5, 2011, or at such time as  their  successors are elected.

Warren H. Haruki (58) . . . . . . . Mr. Haruki has been Interim Chief Executive Officer of the

Company since May 2009 and Executive Chairman of our Board
since January 2009. He has been a director on our Board since
2006. Mr. Haruki has served as President  and Chief Executive
Officer of Grove Farm Company, Inc., a  land development company
located on Kauai, Hawaii since February  2005. He  was  President  of
GTE Hawaiian Tel and Verizon Hawaii,  communications providers,
from 1991 to 2003; and a Trustee of Parker Ranch Foundation Trust
from 2004 through 2010. Mr. Haruki is on the Board of Hawaiian
Telcom, a communications provider,  and  on the Boards of the
privately held companies, First Hawaiian Bank, Pacific Guardian
Life Insurance Company, and Hawaii Planing Mill, Ltd.

Ryan L.  Churchill (39) . . . . . . . Mr. Churchill has served as President and Chief Operating Officer
of the Company since February 2010 and as Senior Vice President/
Corporate Development of the Company since March 2007. He
served as Vice President/Community Development  from November
2005 to March 2007. Mr. Churchill was Vice President/Planning of
Kapalua Land Company, Ltd., the operating subsidiary responsible
for the Company’s Community Development and Resort segments,
from June 2004 to November 2005, and  Development  Manager
from October 2000 to June 2004. Mr. Churchill is on the Board of
the privately held company Hawaii BioEnergy LLC and on the
Board  of various non-profit organizations.

Tim T. Esaki (48) . . . . . . . . . . . Mr.  Esaki has served as Chief Financial Officer of the Company
since May 2010. Mr. Esaki served as the  Deputy Director of the
Department of Public Works for the  County  of Hawaii from 2009 to
April 2010. From 2003 to 2009, he was Senior  Vice President of
Finance and Accounting for 1250 Oceanside Partners, the developer
and operator of a 1,500-acre, master-planned, residential  golf and
country club community in Kona, Hawaii.

6

Item 1A. RISK FACTORS

The following is a summary of certain  risks we face in  our business.  They  are not  the only  risks  we

face. Additional risks that we do not yet  know  of or that we currently believe are immaterial  may also
impair our business operations. If any  of the events  or circumstances described  in  the following risks actually
occurs, our business, financial condition or results of operations  could  suffer, and the  trading price of our
common stock could decline. In assessing  these risks, investors should  also refer  to the  other information
contained or incorporated by reference in our other filings with the  Securities  and Exchange Commission.

Risks Related to our Business

Unstable macroeconomic market conditions could  continue  to materially  and adversely affect our operating
results.

Our operations and performance depend  significantly  on worldwide  economic conditions.
Uncertainty about current global economic conditions poses a risk as consumers, tourists  and real
estate investors postpone or reduce spending in  response to tighter credit, higher energy costs, negative
financial news and/or declines in income  or asset values, which  could have a material negative effect  on
the demand for our products and services. Other  factors that could influence demand include increases
in fuel and other energy costs, conditions  in  the residential real estate and mortgage  markets,  interest
rates, labor costs, access to credit, consumer confidence,  and other macroeconomic factors  affecting
consumer spending behavior. These and other economic  factors  could have  a material adverse effect on
demand for our products and services and on  our  financial condition and  operating results.

In addition, although recent improvements have been noted, if the current equity and credit
markets further deteriorate, or do not  improve,  it  may  make any  necessary debt or  equity financing
more difficult, more costly, and more  dilutive. A return  to  the recent economic recession, or  increase in
our  expenses could require additional  financing on less than  attractive rates or on terms  that  are
excessively dilutive to existing stockholders. Failure  to  secure any necessary  financing in a timely
manner and on favorable terms could  have  a material adverse effect on our growth strategy, financial
performance and stock price.

Real estate investments are subject to numerous risks and we  are negatively impacted by the  downturn  in the
real estate market beginning in late 2007.

We  are subject to the risks that generally relate to investments in real property because  we develop

and sell real property, primarily for residential use.  Also, we have a 51% ownership interest in Bay
Holdings, the owner and developer of  the Residences  at Kapalua Bay, a luxury community.  The market
for real estate on Maui tends to be highly  cyclical and is typically affected by changes in local, national
and worldwide conditions, especially economic  conditions, which  are beyond our control, including the
following:

(cid:127) periods of economic slowdown or recession;

(cid:127) the general availability of mortgage financing, including:

(cid:127) the impact of the recent contraction in  the subprime and mortgage  markets  generally; and

(cid:127) the effect of more stringent lending standards  for mortgages;

(cid:127) rising interest rates, which increases the cost  of  acquiring,  developing,  expanding  or renovating
real property, resulting in decreased real property values as the number of potential buyers
decreases;

(cid:127) local, state and federal government regulation, including  eminent domain laws, which may result

in a taking for less compensation than the  owner believes the property  is worth;

7

(cid:127) the popularity of Hawaii as a vacation destination;

(cid:127) shifts in populations away from the markets that  we serve;

(cid:127) the relationship of the dollar to foreign currencies;

(cid:127) tax law changes, including potential limits  or elimination  of  the deductibility of certain mortgage

interest expense, the application of the alternative minimum tax, real property taxes and
employee relocation expenses; and/or

(cid:127) acts of God, such as hurricanes, earthquakes and other natural disasters.

Changes in any of the foregoing could have a material adverse effect  on our business by causing a
more significant general decline in the  number of residential  or luxury real estate sales and/or  prices of
the units available for sale, which, in  turn, could adversely affect our revenues and  profitability. During
low periods of demand, real estate product may remain in  inventory for  much  longer than expected  or
be sold at lower than expected returns,  or even at  a loss, which could impair our  liquidity and  ability to
proceed with additional land development projects and negatively affect our operating results. Due to
uncertainty as to when the real estate  markets will rebound and our cash  flow constraints, in 2008,  we
delayed construction of new development  projects, and in 2009 we wrote-off project costs that we  did
not believe could be realized. This resulted in a  pre-tax charge of $14.2  million in  2009. We  also wrote
down $3.1 million in 2010 due to impairment of real estate. Sustained adverse changes  to  our
development plans could result in additional impairment charges or  write-offs of  deferred development
costs, which could continue to have a  material adverse impact on our financial  condition and  results of
operations. In addition, in the current  economic environment, equity real  estate investments may be
difficult to sell quickly and we may not  be  able to adjust our portfolio of properties  quickly in response
to economic or other conditions.

Because we are located in Hawaii and therefore apart  from the mainland United States, we  are more  sensitive
to certain economic factors, such as increased fuel and travel costs, which may adversely  impact and
materially affect our business, financial  condition and results  of  operations.

Our Community Development and Resort segments are dependent on attracting visitors  to  the

Kapalua Resort, to Maui, and to the  State of Hawaii  as a whole. Economic factors that affect the
number of visitors, their length of stay or expenditure  levels will affect our financial  performance.
Factors such as worldwide economic  recession, substantial increases  in the cost of energy, including fuel
costs, and events in the airline industry  that reduce passenger capacity or increase  traveling costs could
reduce the number of visitors to the Kapalua  Resort  and  negatively affect a potential buyer’s demand
for our  ongoing and future property  developments, each  of which could have  a material adverse impact
on our business, financial condition and results  of operations. If the cost of energy,  including fuel costs
significantly increase, it is likely that our  business, financial condition and results of operations will be
adversely impacted. In addition, the threat, or  perceived threat, of  heightened terrorist activity in the
United States or other geopolitical events,  or the spread  of  contagious diseases could negatively affect a
potential visitor’s choice of vacation destination or second home  location and as a result, have a
material adverse impact on our business, financial condition  and  results of operations.

We are involved in joint ventures and are subject to risks associated with joint venture  relationships.

We are involved in partnerships, joint  ventures and other joint business  relationships, and may
initiate future joint venture projects.  We currently have, among others,  a 51% interest in  Bay Holdings,
the joint venture that constructed the Residences at Kapalua Bay, and  a  16% interest in the  joint
venture that owns and operates the Ritz-Carlton, Kapalua  hotel.

8

A joint venture involves certain risks such  as:

(cid:127) our  actual or potential lack of voting  control  over the joint venture;

(cid:127) our  ability to maintain good relationships with our joint venture partners;

(cid:127) a venture partner at any time may have economic or business interests that are inconsistent with

ours;

(cid:127) a venture partner may fail to fund its share of operations and development activities, or  to  fulfill

its  other commitments, including providing accurate and timely accounting and financial
information to us; and

(cid:127) a joint venture or venture partner could lose  key  personnel.

In connection with our joint venture projects, we may be asked to guarantee the joint venture’s
obligations, or to indemnify third parties  in connection with a  joint venture’s contractual arrangements.
If we  were to become obligated under such arrangement  or  become subject to the risks associated with
joint venture relationships, our business,  financial condition and  results of  operations may  be  adversely
affected.

If we are unable to complete land development  projects within forecasted time and budget expectations, if at
all, our financial results may be negatively  affected.

We  intend to develop resort and other  properties as suitable opportunities arise, taking  into
consideration the general economic climate.  New  project developments have a number of risks,
including risks associated with:

(cid:127) construction delays or cost overruns  that may increase  project costs;

(cid:127) receipt of zoning, occupancy and other required governmental permits  and  authorizations;

(cid:127) development costs incurred for projects that are not  pursued to completion;

(cid:127) earthquakes, hurricanes, floods, fires or other natural disasters that could  adversely impact a

project;

(cid:127) defects in design or construction that may result  in additional costs to remedy or require all or  a

portion of a property to be closed during the period required to rectify the situation;

(cid:127) ability to raise capital;

(cid:127) governmental restrictions on the nature or  size of a  project  or timing of  completion; and

(cid:127) the potential lack of adequate building/construction  capacity for large development  projects.

If any development project is not completed on time  or within budget,  this could have a material

adverse effect on our financial results.

If we are unable to obtain required land use entitlements at reasonable costs,  or at all,  our operating  results
would be adversely affected.

Our financial results are highly dependent on our Community  Development segment. The financial

performance of our Community Development segment is closely related to our success in obtaining
land  use entitlements for proposed development projects. Obtaining all  of the necessary entitlements to
develop a parcel of land is often difficult, costly and may take several  years,  or more, to complete. In
some situations, we may be unable to  obtain the necessary entitlements to  proceed with  a real estate
development or may be required to alter our plans for  the development. Delays  or failures to obtain
these entitlements may have a material adverse effect on our  financial results. 

9

If we are unable to successfully compete with  other  developers  of luxury real estate in Maui,  our  financial
results could be materially adversely affected.

Our real estate product faces significant competition from other  luxury resort  real estate properties

on Maui, and from other luxury resort residential property in  Hawaii and the mainland United States.
In many cases, our competitors are larger  than  us and have greater  access  to  capital. If we are unable
to compete with these larger competitors, our  financial  results could be materially  adversely affected.

We have  entered into limited guarantees under  which we may be required to guarantee  completion of the
Residences at Kapalua Bay project or certain limited  recourse obligations of Bay  Holdings.

Bay Holdings, in which we own a 51% ownership interest,  constructed a new project consisting of

residential development on land that  it  owns at the site  of  the former Kapalua  Bay Hotel, and  a spa on
an adjacent parcel of land that is owned  by  us  and  leased to Bay Holdings. In connection  with the
construction loan agreement, we and  other members of Bay Holdings, entered  into  a completion
guaranty and a recourse guaranty. Under the  completion guaranty,  members of Bay  Holdings agreed to
guarantee substantial completion of the  project. Under  the recourse  guaranty, members of  Bay
Holdings agreed to reimburse the lenders for losses incurred  due to specified actions of  Bay Holdings,
including, without limitation, fraud or intentional  misrepresentation, gross negligence, physical waste of
project assets, and breach of certain  environmental  provisions of  the construction  loan agreement. Our
guarantees do not include payment in full  of the  loan. If Bay Holdings fails to complete  the project or
takes any of the specified actions that result in  expenses to the lender and  which are  covered by the
guarantees that we entered into, we could incur  unanticipated expenses  that  could  have a material
adverse effect on our results of operations and financial condition. Construction of the  project was
completed by the end of 2009, but the  completion guaranty will remain in place until  all  construction
contracts have been fully settled and paid.  As of December 31, 2010, we have recorded an estimated
liability under the completion and recourse guarantees of  $4.1 million, and  we and the other members
of Bay Holdings are working with the lenders to restructure the  terms of the loan agreement to extend
the maturity date and to provide available funding for continued  operations.

We may  be subject to certain environmental  regulations under which we may have additional liability  and
experience additional costs for land development.

Various federal, state, and local environmental laws, ordinances and  regulations  regulate our
properties and could make us liable for  the costs of removing or cleaning up hazardous  or toxic
substances on, under, or in property  we currently own  or operate or that  we previously owned or
operated. These laws could impose liability without regard to whether we knew  of, or were responsible
for, the presence of hazardous or toxic substances. The presence  of hazardous or toxic  substances, or
the failure to properly clean up such substances when present, could jeopardize our ability to develop,
use, sell or rent the real property or  to  borrow using  the real property  as collateral.  If we  arrange  for
the disposal or treatment of hazardous or  toxic wastes, we could be liable  for the  costs of removing or
cleaning up wastes at the disposal or  treatment  facility,  even if  we never  owned or operated that
facility. Certain laws, ordinances and regulations, particularly those  governing the management  or
preservation of wetlands, coastal zones  and threatened or endangered species, could limit our ability to
develop, use, sell or rent our real property.

Changes in weather conditions or natural disasters could adversely impact  and materially affect our business,
financial condition and results of operations.

Natural disasters could damage our resort and real  estate holdings, resulting in  substantial repair

or replacement costs to the extent not  covered by insurance, a reduction in property values, or a loss of
revenue, each of which could have a  material adverse impact on  our business,  financial condition  and
results of operations. Our competitors  may be affected differently  by such changes in weather
conditions or natural disasters depending on the location  of  their  assets or  operations.

10

If we are unable to find a title sponsor  for the  Ladies Professional Golf Association (LPGA) golf tournament
that we  are contractually obligated to sponsor,  we may have  to bear  the  full cost of producing the tournament.

We  have an agreement with the LPGA to sponsor an annual 72-hole stroke play golf tournament

for five years beginning in October 2008.  We were unable  to  find a title  sponsor for  the first LPGA
Classic held in October 2008 and we absorbed the  net cost  of  sponsoring  the tournament of
approximately $3.4 million. In June 2009, we  announced that due to the lack of  a title sponsor,  we were
unable to hold the event scheduled for  October  2009, which resulted  in a  dispute  with the LPGA. As
required by our agreement with the LPGA, the dispute will be resolved by mediation  and, if necessary,
by binding arbitration. By agreement between  the parties, mediation  is suspended  through December
2011 as we continue to work with the LPGA to seek a title  sponsor for this event or a  suitable
resolution. The cost of such a tournament including  the production and the purse  is significant and  if
we must bear the full cost of producing the  tournament, or if we need to pay significant damages,  our
results of operations could be negatively affected.

Unauthorized use of our trademarks could  negatively  impact our businesses

We  have several trademarks that we have registered in  the United  States and in  several foreign

countries. To the extent that our exclusive  use of these trademarks are challenged  we intend to
vigorously defend our rights. If we are  not  successful in  defending our  rights, our businesses could be
adversely impacted.

Risks Related to Indebtedness and Liquidity

We have  incurred a significant amount of indebtedness and are subject to certain  covenants under those
agreements. Failure to satisfy covenants under these agreements could accelerate our obligations under such
credit agreements, which could adversely  affect our  operations and financial  results and impact our ability  to
satisfy our obligations and ability to continue as a  going concern.

We  had approximately $45.4 million of indebtedness as of December 31, 2010,  including capital

leases, consisting of a secured revolving line of credit with  Wells Fargo Bank,  National Association for
up to $25 million, of which we had $4.8  million in availability as of December 31, 2010 and  a secured
term loan with American AgCredit, FLCA for $25 million.

Our indebtedness could have the effect of, among other things,  increasing our exposure to general
adverse economic and industry conditions, limiting our flexibility in planning  for, or  reacting to, changes
in our business and industry, and limiting  our  ability to borrow additional funds.

The line of credit and term loan were recently amended to extend the maturity  date of such
obligations to May 1, 2013, among other things.  In  connection with such amendments,  we granted a
security interest in additional real estate  assets to the lenders. As a result, substantially all of our real
estate assets are encumbered, which limits our ability to borrow additional funds.

Each  of the line of credit and the term loan  contain financial and  other covenants  that  we must
satisfy. Our ability to continue to borrow  under these agreements and to fund our  cash requirements
depends upon our ability to comply with  those covenants. If  we fail to satisfy any  of our  covenants,
each  lender may elect to accelerate our  payment obligations under such  lender’s credit agreement.

Our cash outlook for the next twelve months and  our ability to continue to meet  our  financial  covenants and
to continue as a going concern is highly  dependent on raising  sufficient capital  and  selling real  estate assets in
a difficult market.

We  had negative cash flows from operations of $9.4  million in 2010. At December  31, 2010, we
had borrowings outstanding, including capital leases, of $45.4 million. Our cash outlook for  the next
twelve months and our ability to continue  to  meet our financial covenants  is highly dependent  on
selling certain real estate assets in a difficult market. If we are unable to meet our  financial  covenants

11

resulting in our borrowings becoming immediately due, we would not have  sufficient liquidity to repay
such outstanding borrowings. In addition,  we are  subject to several commitments and contingencies that
could negatively impact our future cash flows, including commitments  related  to  our investment  in Bay
Holdings, our ongoing dispute with the  LPGA, a U.S. Equal Employment Opportunity Commission
(EEOC) matter related to our discontinued  agricultural operations, and funding requirements  related
to our defined benefit pension plans. In  response to these circumstances, we are undertaking several
financial and strategic initiatives to reduce cash commitments, to generate cash flow from a variety of
sources  and to further reduce our debt, by selling several  real estate assets  and through  cost reduction
efforts. However, there can be no assurance that  we will be able to comply with  our  loan covenants,
reduce costs, or sell real estate assets  at  acceptable prices, or at all,  each of which raises substantial
doubt about our ability to continue as  a going  concern.

In connection with the sale of any real property, our credit agreements require us to pay a portion

of the proceeds received from any such sale to our lenders as  mandatory principal payments.  The
amount of proceeds paid to our lenders  will reduce net proceeds  from  any  such sale and  negatively
impact our cash flow.

Our stock price has been subject to significant volatility.

Risks Relating to our Stock

In 2010, the daily closing price per share of  our common  stock  has ranged from a  high of $7.65
per  share to a low of $2.35 per share.  From January 1,  2011 through  March 1, 2011  the daily closing
price per share of our common stock  has  ranged  from a high  of $7.40 to  a low  of  $4.52. Our  stock
price has been, and may continue to be,  subject to significant  volatility. Among others, including the
risks and uncertainties discussed in this annual report, the  following  factors, some of which  are out  of
our  control, may cause the market price  of  our common stock to continue to be volatile:

(cid:127) our  quarterly or annual earnings or those of other companies  in our industry;

(cid:127) actual or anticipated fluctuations in our operating  results;  and

(cid:127) comments made by securities analysts covering  our  stock.

Fluctuations in the price of our common stock may  be  exacerbated  by economic and  other

conditions in Maui in particular, or conditions  in the financial  markets generally.

Trading in our stock over the last twelve months  has been limited, so investors  may not be able to sell as
much stock as they want at prevailing prices.

The average daily trading volume in our common stock for the  year ended December  31, 2010 was

approximately 31,792 shares. If limited trading in our stock continues,  it may be difficult for  investors
to sell their shares in the public market at any given time at  prevailing prices.  Moreover, the market
price for shares of our common stock may be made more volatile because of  the relatively low volume
of trading in our common stock. When  trading  volume is low, significant  price movement  can be caused
by the trading in a relatively small number  of shares. Volatility  in our common stock  could  cause
stockholders to incur substantial losses.

We do not anticipate declaring any cash dividends on  our common stock.

We  have not declared or paid regular cash dividends on our  common stock and do not plan  to  pay
any cash dividends in the near future.  Our current policy is to retain  all funds and  any earnings for  use
in the operation and expansion of our business. The payment of cash dividends by us  is restricted by
certain of our credit facilities, which contains restrictions prohibiting us from paying  any cash dividends
without the lender’s prior approval. If we do not pay dividends, our stock may  be  less valuable to you
because a return on your investment  will  only occur  if our  stock  price appreciates. 

12

If we do not meet the continued listing  requirements of the  New  York Stock Exchange  (NYSE), our common
stock may be delisted.

Our common stock is currently listed on  the NYSE. On  January 11, 2010 we received notification

from the NYSE that we were no longer  in compliance  with the NYSE’s continued listing standards
because our average market capitalization was less than  $50 million over a  30 trading-day period and
our  most recently reported shareholders’ equity was less than $50 million.

Under applicable NYSE procedures,  we had 45 days  from receipt of the  notification to submit a
plan  to the NYSE to demonstrate our ability to achieve compliance with the continued listing standards
within 18 months. We submitted such a plan to the NYSE on February 22,  2010 and the NYSE
subsequently accepted our plan.

As a result of the issuance of 10,389,610 additional  shares  of  common stock in August 2010
pursuant to a rights offering, our average  market capitalization  has exceeded $50 million for the last
two calendar quarters and continues  to  be above $50  million as of March 1, 2011. After the  filing of
this  annual report on Form 10-K, we  will be eligible to apply to the NYSE for  a return to a compliant
status with the continued listing standards.

In the future, if we are not able to meet the continued listing  requirements of the NYSE, the

NYSE may take action to delist our common stock.  In such  event, if we  are unable to regain
compliance with the NYSE’s continued listing standards within the  required time frames, our common
stock would be delisted, which would  violate  the provisions of our primary credit agreements. In
addition, delisting could negatively impact  us  by, among other things, reducing the liquidity and market
price of our common stock, reducing  the number  of  investors willing to hold or acquire our common
stock, decreasing the amount of news  and  analyst  coverage for us, and limiting our  ability to issue
additional securities or obtain additional financing  in  the future,  and  might  negatively impact our
reputation and, as a consequence, our  business.

Item 1B. UNRESOLVED STAFF COMMENTS

Not applicable.

Item 2. PROPERTIES

We  own approximately 23,400 acres of  land on Maui. Approximately 4,600 acres are used directly

or indirectly in our operations; approximately  11,800 acres are  in conservation and the remainder
(approximately 7,000 acres) is not currently being used. This  land, most of which was acquired from
1911 to 1932, is carried on our consolidated balance sheet  at cost. We believe we have clear and
unencumbered marketable title to all such property, except for the following:

(cid:127) certain  easements and rights-of-way that do  not  materially affect our use of the  property;

(cid:127) a mortgage on approximately 3,100 acres previously used in  Agriculture operations, which

secures our $25 million term loan agreement;

(cid:127) a mortgage on approximately 900 acres of land in  West Maui primarily within  the Kapalua

Resort, which secures our $25 million revolving credit  facility;

(cid:127) a permanent conservation easement granted  to  The Nature  Conservancy of Hawaii,  a non-profit

corporation, covering approximately 8,600  acres of forest reserve land; and

(cid:127) a small percentage of our land in various locations on which multiple claims exist, for some of

which  we are securing clean title.

13

A summary of the current use of our  land  holdings as of December 31, 2010 follows:

Conservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Agriculture zoned (not used) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Planned development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory or Held  for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Acres

11,800
7,000
3,000
1,500
100

23,400

Approximately 21,300 acres of our land  are located in West Maui, approximately 2,100 acres are

located in Upcountry Maui and approximately 20  acres are located in Kahului, Maui.

The 21,300 acres in West Maui comprise a  largely contiguous  parcel  that  extends from the  sea to
an elevation of approximately 5,700 feet  and includes 10.6  miles of ocean frontage with approximately
3,300 lineal feet along sandy beaches, as well as agricultural and grazing lands, gulches and heavily
forested areas. The West Maui acreage includes approximately 1,800  acres designated for the Kapalua
Resort.

The Upcountry Maui property is situated  at elevations between 1,000 and 3,000  feet above  sea
level  on the slopes of Haleakala, a volcanic-formed mountain on  the island  that  rises above 10,000 feet
in elevation. Approximately 1,700 acres are leased to third  parties for agriculture operations.

The Kahului acreage includes portions of  our former pineapple cannery site. This acreage is

currently held for sale.

We  believe our facilities are suitable  and adequate for our business  and have sufficient capacity for

the purposes for which they are currently being used or  intended to be used.

Item 3. LEGAL PROCEEDINGS

On September 1, 2009, M. Yamamura  and Sons,  Inc. (Yamamura) filed  a lawsuit against us  and
our  wholly owned  subsidiary, MPC, which  was  filed  as M. Yamamura & Sons,  Inc. vs. Maui Land &
Pineapple Company, Inc. (MLP) and  Maui  Pineapple Company, Ltd.  The lawsuit was filed in the
Circuit Court of the Second Circuit,  State  of Hawaii  pursuant to Civil No. 09-1-0655(1). In December
2010, we entered into a settlement agreement with Yamamura that required a $1.3  million  cash
payment, the remittance of the proceeds  from  the sale  of  an Upcountry  land parcel included in real
estate inventory, and a note of $700,000  payable in monthly installments through December 2011.  On
December 20, 2010, a stipulation for dismissal with prejudice was filed dismissing all claims in this
lawsuit.

We  are a party to various claims, complaints and other legal actions  that have arisen in the normal

course of business from time to time.  We believe the  outcome  of these  pending  legal proceedings, in
the aggregate, is not likely to have a material adverse effect on our operations, financial position or
cash flows.

Item 4.

(REMOVED AND RESERVED)

14

PART II

Item 5. MARKET FOR REGISTRANT’S  COMMON EQUITY,  RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES  OF EQUITY  SECURITIES

Our common stock is traded on the NYSE under the symbol ‘‘MLP.’’ We did not declare any
dividends in 2010 and 2009. Our ability  to  declare dividends is restricted by  the terms of  our credit
agreements. We do not intend to pay  any  cash dividends on our common stock  in the foreseeable
future. As of March 1, 2011, there were  344 shareholders of  record  of our common stock.

The following chart reflects high and  low sales prices during  each of the quarters  in 2010 and

2009:

First

Fourth
Quarter Quarter Quarter Quarter

Second

Third

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . High
Low
2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . High
Low

$ 8.20
2.05
$13.67
5.18

$ 6.23
3.41
$10.24
5.53

$4.82
3.28
$7.89
5.76

$5.08
3.70
$6.90
5.36

We  did not repurchase any shares of  common stock during  the fiscal year ended December 31,

2010.

Securities Authorized For Issuance Under Equity Compensation Plans

The information regarding securities authorized for  issuance  under our equity  compensation  plans

is set forth in Item 12 of this annual report on  Form  10-K and  is incorporated  herein  by  reference.

Item 6. SELECTED FINANCIAL DATA

Because we qualify as a smaller reporting company, as defined in Item 10(f)(1)  of  Regulation S-K,

we are not required to provide the information required by this Item.

Item 7. MANAGEMENT’S DISCUSSION  AND ANALYSIS OF FINANCIAL  CONDITION AND

RESULTS OF OPERATIONS

The following discussion and analysis should be read in  conjunction with the forward-looking
statements disclaimer set forth at the  beginning of this annual  report, the risk factors  set forth in
Item 1A. of this annual report, and our  consolidated financial statements and the notes to those
statements set forth in Item 8 of this  annual report.

Overview of the Company

We  operate as a landholding and operating parent  company with  our principal  subsidiary,  Kapalua

Land Company, Ltd. Our reportable  segments are Community Development and Resort.  Our
Agriculture segment was discontinued,  and  was  reported as discontinued operations  for the  year  ended
December 31, 2009.

Community Development

The Community Development segment includes our real estate entitlement, development,

construction, sales and leasing activities. This segment also includes the operations of Kapalua  Realty
Company, a general brokerage real estate  company,  and water and sewage transmission operations,
regulated by the Hawaii Public Utilities Commission, and our investment in  Bay Holdings  (Note 4 to
consolidated financial statements). We  are engaged in planning, permitting and entitlement activities  for

15

our  development projects, and we intend to proceed  with construction and sales of projects when
internal and external factors permit.

Resort

The Resort segment includes our ongoing operations  at the  Kapalua Resort. These operations
currently include two championship golf  courses, a tennis facility,  and  several  retail outlets. Prior to
mid-December 2009, the Resort operations also  included a vacation rental program (The  Kapalua
Villas),  and the Kapalua Adventures, which  is comprised  of zip-lines  stretching over scenic ravines in
the West Maui Mountains, a high ropes challenge  course,  a  climbing wall and  other activities. In
December 2009, we entered into agreements to transfer  the operations of The Kapalua Villas and the
Kapalua Adventures to third parties. In  March 2009,  we sold the  PGC for $50 million and entered into
an  agreement  to  lease  back  the  golf  course  for  a  two  year  period.  In  September  2010,  we  sold  the  Bay
Course and the adjacent maintenance  facility for $21.4 million and  entered into a  leaseback of the golf
course with a term that ends concurrently with the  PGC leaseback on March 31, 2011.  The  owner of
the two golf courses has engaged a third party golf course operator, Troon  Golf,  to  manage the two
Kapalua golf courses, effective April 1, 2011.

Agriculture—Discontinued Operations

On November 2, 2009, our Board of  Directors  approved the  cessation  of our  pineapple agriculture

operations by December 31, 2009. The  Agriculture segment  primarily  included growing, packing, and
marketing of fresh pineapple. Our pineapple  was sold under  the brand  names Maui Gold(cid:3) and
Hawaiian Gold(cid:4). We also grew and marketed fresh organic pineapple. In December 2009, we entered
into license agreements with an unrelated, closely held  company that  began to grow and market Maui
Gold(cid:3) pineapple as of January 1, 2010.

Current  Developments

Fiscal Year 2010 Business Developments

In 2010, we reported net income of $24.8 million  and  had negative  cash flows from operations of

$9.4 million. A significant portion of  management’s efforts in 2010 were directed at increasing  liquidity,
resolving issues related to our prior operations  and  refocusing the Company’s continuing operations.

The following is a summary of other material business developments  in 2010. For more  discussion
about business developments in 2010, see Item 7, ‘‘Management’s Discussion and Analysis of Financial
Condition and Results of Operations,’’ in this annual report.

Management Changes.

In February, our Board of Directors appointed Ryan L.  Churchill to serve
as our President and Chief Operating Officer. In April,  Tim  T. Esaki  was  appointed as Chief  Financial
Officer following the resignation of John  P.  Durkin.

Annual Meeting. At our Annual Meeting in May, our shareholders  voted to reduce the size of and

to declassify our Board of Directors.  Stephen M. Case, Warren H. Haruki,  David A.  Heenan, Kent  T.
Lucien, Duncan MacNaughton, Arthur C.  Tokin and Fred E.  Trotter III  were elected to our board for
a one-year term. The shareholders also  voted  to  authorize an additional 20,000,000 shares  of our
common stock.

Rights  Offering.

In July, we completed a rights offering whereby we issued rights to purchase our

common stock to our existing shareholders.  As a result of the rights  offering, we issued 10,389,610
shares of common stock and received $40  million in  gross subscription proceeds. We used $35.2 million
of the subscription proceeds to repay and redeem all of  the outstanding $40 million in principal  of  our
senior secured convertible notes, due  July 13, 2013.

16

Plantation Golf Course.

In  August,  our  obligation  to  complete  the  irrigation  system  on  the  PGC

was substantially complete and in 2010  we recognized $26.7  million of  the  deferred gain  from the
March 2009 sale of this asset.

Kapalua Bay Golf Course.

In September, we sold the Bay Course  and adjacent maintenance
facility for $24.1 million in cash. In connection with this  transaction we  repaid $20  million  on our
secured revolving line of credit with Wells Fargo, National Association.

Credit Agreements.

In December, we entered into two agreements which extended the  maturity

dates and modified certain terms of our existing  credit facilities  with our  principal lenders, Wells Fargo
Bank, National Association and American AgCredit, FLCA. Pursuant to the amended agreements, the
maturity date of our lines of credit was extended to May  1, 2012, the interest  rates  were reduced and
the financial covenants were modified. On February  23, 2011, the  maturity date  under our credit
agreements was further extended to May  1, 2013.

Settlement and Curtailment Gains.

In 2010, we terminated our postretirement health and life

insurance plans and recognized settlement and curtailment gains of $16.6 million.

Golf Operations.

In January 2011, under the provisions  of  the WARN, we notified each of our

employees that on April 1, 2011, Troon Golf  will  assume  the management of the  two Kapalua  golf
courses  we currently lease and that we anticipate that, as of March 31,  2011, we  will  terminate  the
employment of a number of our employees as a result of transferring  management of the golf courses
to Troon Golf.

RESULTS OF OPERATIONS

Comparison of Years Ended December  31, 2010 and 2009

CONSOLIDATED

Consolidated Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (Loss) From Continuing Operations . . . . . . . . . . . . . . . . . . . . . . . . .
Income (Loss) From Discontinued Operations . . . . . . . . . . . . . . . . . . . . . . . .
Net Income (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net Income (Loss) Per Common Share . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2010

2009

change

(in millions,
except share amounts)
$ 50.4
$ (8.4)
$ (88.4) $101.1
$ (34.9) $ 47.0
$(123.3) $148.1
$(15.33) $17.32

$42.0
$12.7
$12.1
$24.8
$1.99

We  reported net income of $24.8 million  or $1.99 per share for 2010  compared to a net  loss of

$123.3 million or $15.33 per share for  2009. Net income for 2010 includes settlement and  curtailment
gains totaling $16.6 million from the  termination  of  our  postretirement health and  life benefits, of
which  $14.9 million was included in discontinued operations because they related to retirees  from our
former agriculture operations. At the end  of 2009, we ceased  all of our  Agriculture segment operations
and  we  are  reporting  that  segment  as  discontinued  operations.  Net  income  for  2010  also  includes  a
$26.7 million recognized gain from the March  2009 sale  of  the  PGC.  Losses from  our  equity investment
in Bay Holdings of $47.2 million in 2009, impairment charges related to obsolete  development plans,
employee severance charges incurred  as we downsized our operations, and operating losses from our
Resort operations  caused by low visitor  counts, were largely responsible for the losses  in 2009.
Consolidated revenues were $42.0 million  and $50.4 million  in 2010 and 2009,  respectively. Most of  the
decrease in revenues in 2010 was due to the absence of revenues  from  The Kapalua Villas and the
Kapalua Adventures as these operations were leased  to  third parties in December  2009.

17

General and Administrative

In 2010, general and administrative expenses decreased by  56%  to  $7.8 million compared  to
$17.2 million for 2009. General and administrative salaries,  wages,  and  stock compensation  were lower
in 2010 compared to 2009 by $2.1 million  due  to  a reduction in size  of  our workforce by approximately
44 employees in 2010 and by approximately 560 employees  in 2009. In March 2009, approximately
100 positions were eliminated in the  Resort and  Community Development segments and  in corporate
services in an effort to reduce costs; most of the other  2009  headcount reductions  took place in
December with the cessation of our Agriculture  segment operations, and transfer of The Kapalua
Villas, Kapalua Adventures, and Kapalua  Resort security and shuttle operations  to  third  party
operators. In addition, a 10% wage reduction was implemented in March 2009 that affected nearly  all
employees. Employee severance expense decreased  by $1.5 million in 2010  due  primarily to fewer
terminations.

Pension and other postretirement expense  decreased by $4.3 million in 2010 due to the termination

of our postretirement health and life  insurance benefits  for  all retirees. These actions resulted in
settlement and curtailment gains totaling  $16.6 million in  2010 of which $14.9 million was credited to
discontinued operations. In addition, our non-bargaining pension plan was  frozen  as of January 1,  2010,
so there was no service cost accrued  for this plan in 2010.

General and administrative expenses  are incurred  at the  corporate  level and at  the operating
segment level. All  general and administrative expenses  incurred at the corporate level  are allocated to
the operating segments. Such allocations  are  consistent with  our management’s evaluation of services
provided to the operating segments.

Interest Expense

Interest expense was $9,406,000 for 2010 compared to $10,452,000 for 2009.  The  reduction in
interest expense was primarily due to  lower  average interest rates  and lower average borrowings in
2010, and the extinguishment of our $40  million convertible  notes in  August 2010 (Note 6 to
consolidated financial statements). Our  average  interest rate on borrowings was 5.7% for  2010
compared to 6.0% for 2009 and average borrowings were approximately $28 million less in  2010
compared to 2009.

COMMUNITY DEVELOPMENT

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .

% of consolidated revenues

Year Ended December 31,

2010

2009

change

(in millions)
$ 19.9

$17.9

43%

39%

$ (2.0)

Operating Profit (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1.7

$(62.6) $64.3

The Community Development segment reported an operating profit of $1.7 million for 2010
compared to an operating loss of $62.6 million for 2009. Revenues from this operating segment  were
$17.9 million for 2010 compared to $19.9 million for  2009. The operating loss  from this  segment in
2009 largely reflects losses from our  investment in Bay Holdings. Also in 2009  we recorded a  charge of
$14.2 million for the write off of development plans  and  other project  costs that were abandoned or
were not otherwise expected to be recoverable because of the delay of the start of construction  of new
development projects caused by, among  other things, the  recent economic recession, uncertainty  in the
credit markets, high unemployment rates,  reduced demand for investment real  estate, and  low
consumer confidence.

18

In September 2009, Bay Holdings recorded  a $208.8 million charge representing an impairment  of

the value of the Residences at Kapalua  Bay project.  We recorded  losses  from this joint venture of
$47.2 million in 2009 and stopped recording  our share of Bay Holdings’ losses after our investment
balance and other amounts advanced to Bay Holdings were reduced to zero, and the estimated
remaining obligations to the joint venture were  accrued. In June 2009, construction of the Residences
at Kapalua Bay project was substantially completed and through the end  of  2010, the sale of 24  (out of
84 total) whole-ownership units and 154  fractional (out of 744 total)  units had closed escrow (Note 4 to
consolidated financial statements).

Real Estate Sales

In 2010, three real estate inventory sales resulted in  revenues of  $7.9 million and  pre-tax  income of
$5.8 million. Real estate inventory sales  in 2009 produced revenues of $12.0 million and pre-tax income
of $6.8 million. The 2009 real estate sales included  the sale  of the last  lot  in Honolua Ridge Phase  II
and two other land sale transactions.  Our Honolua Ridge Phase  II subdivision  consisted of
25 agricultural-zoned lots, which began  selling in August 2005.

Real estate development and sales are cyclical and depend on a number of  factors (see the risk

factor entitled ‘‘Real  estate investments are subject to numerous risks and we are negatively impacted
by the downturn in the real estate market beginning  in late 2007’’ under  Risk Factors in Item 1A
above). Results for one period are therefore not necessarily indicative  of future  performance trends in
this  segment.

RESORT

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .

% of consolidated revenues

Year Ended December 31,

2010

2009

change

(in millions)
$ 29.8

$23.9

57%

59%

$ (5.9)

Operating Profit (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15.6

$(16.1) $31.7

The Resort segment reported an operating profit of $15.6  million for 2010 compared  to  an

operating loss of $16.1 million for 2009.  Resort segment revenues were $23.9 million for  2010 compared
to $29.8 million for 2009. The decrease  in  Resort segment revenues for 2010 primarily reflect the
absence of revenues from The Kapalua  Villas and Kapalua Adventures in  2010 as these operations
were leased to third party operators in December 2009. We are  now receiving lease and license income
related to these operations that is reflected in the Community Development segment results. Partially
offsetting the decrease in Resort operations revenues  from The Kapalua Villas and Kapalua Adventures
was an increase in revenues from the Kapalua Spa that  began operating  in July  2009.

Operating profit for 2010 includes a $26.7 million gain  from the March 2009  sale of  the PGC
(Note 9 to consolidated financial statements).  The  improved  results in 2010 also  reflect better  results
from our golf and spa operations and  general  cost reductions  throughout the Resort segment
operations. The results reported by our operating  segments  include allocations of corporate and
administrative overhead charges. Visitor  counts to Maui in 2010  increased  over 2009, which  also
contributed to the improved results.

19

Golf and Retail

Revenues from golf operations increased  by 6% in 2010  compared to 2009  primarily due to higher

average green and cart fees. Paid rounds  of golf decreased by approximately 6% in  2010 compared  to
2009. Resort retail sales for 2010 were  approximately 11% lower than  sales for 2009,  primarily
reflecting the reduced spending by guests and a reduction  in retail  and food and beverage space with
the closure of the Kapalua Adventures  retail and  caf´e in December 2009 and the closure of  our  tennis
retail area in November 2009. Effective April 1, 2011, we will no longer be the lessee and operator of
the two Kapalua golf courses. In 2010,  these  operations produced revenues of approximately
$10.7 million and a pre-tax loss of approximately $0.4 million.

AGRICULTURE—DISCONTINUED OPERATIONS

Year Ended December 31,

2010

2009

change

(in millions)

Income (Loss) From Discontinued Operations Before Income

Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$12.1

$(34.9) $47.0

On November 2, 2009, our Board of  Directors authorized the cessation of all pineapple  operations
by December 31, 2009. Our Agriculture segment  operating results  and the loss on sale  of  the assets are
reported as discontinued operations.  Income from discontinued  operations for  2010 includes
$14.9 million of settlement and curtailment gains  from the termination of our postretirement health
and life insurance plans. The loss from discontinued operations for  2009 includes net charges of
$22.8 million related to the sale or other disposition of the Agriculture segment assets, employee
severance and cancellation of contracts.

LIQUIDITY AND CAPITAL RESOURCES

Current Debt Position

At December 31, 2010, our total debt,  including  capital leases,  was  $45.4 million, which  represents

a decrease of $51.3 million from December 31,  2009. The decrease in outstanding debt was primarily
due to the repayment of $60 million  of  outstanding debt as a result of (i)  the completion of our
$40 million rights offering in July 2010 (Note 6 to consolidated financial statements), and (ii)  the sale
of the Bay Course and maintenance facility in September 2010 for $24.1 million in  cash (Note  9 to
consolidated financial statements).

In connection with the completion of  our  rights offering, our convertible notes with face value of
$40 million and book value of $36.3  million were repaid at 88% of their face  value, or  $35.2 million in
August 2010. In consideration of the  release  of  the Bay  Course from  the  collateral  of  our  $50 million
revolving line of credit, we repaid $20  million of outstanding borrowings under that line and  the
availability under the line was commensurately reduced.

At December 31, 2010, we had approximately $4.8 million  available under our revolving line  of

credit and $2.1 million in cash and cash  equivalents.

Revolving Line of Credit with Wells Fargo  Bank, National Association (Wells Fargo)

We  are parties to an Amended and Restated Credit Agreement with  Wells Fargo (as amended and
modified from time to time, the ‘‘Line of Credit’’), which initially provided a $50 million revolving line
of credit.

On September 30, 2010, in connection  with our sale of the Bay  Course  and the  concurrent

repayment of $20 million of borrowings  under the  Line  of  Credit, we entered into a First Modification

20

Agreement with Wells Fargo, which reduced our  availability under  the Line of Credit to $30 million
and released the Bay Course from the collateral securing  the Line  of  Credit.

On December 22, 2010, we entered into  a Second Modification Agreement  and Waiver with Wells

Fargo, which further amended the Line  of Credit by: (i) extending the maturity date from March 1,
2011 to May 1, 2012, (ii) reducing the  amount  available  under the  $30 million commitment  to
$25.0 million in revolving loans and $1.1 million  in letters of credit, (iii) reducing  the interest  rate from
LIBOR plus 4.25% to LIBOR plus 3.80% and eliminating the 5.50% interest rate floor, and
(iv) amending the financial covenants  by reducing the  minimum liquidity  requirement  from $8 million
to $4 million, and reducing the maximum amount of  total  liabilities that  may be owed by us  from
$240 million to $175 million.

On February 23, 2011, we entered into  a Third  Modification Agreement with Wells Fargo, which

further amended the Line of Credit by: (i) extending the maturity date from May 1, 2012 to May  1,
2013, (ii) providing us with the option to further extend  the maturity date  to  May 1, 2014, subject  to
the satisfactory achievement of certain pre-defined conditions,  and (iii)  increasing the  revolving credit
commitment from $30 million to $34.5 million and availability under the loan  facility  from $25 million
to $34.5 million.

As of December 31, 2010, we had irrevocable letters of credit totaling $1.1  million that were
secured by the Line of Credit, $20.2  million  of  borrowings outstanding  and $4.8 million  available  for
borrowing under the Line of Credit. As  of February 23, 2011, following execution of the Third
Modification Agreement, we had $14.3  million available  for borrowing  under the  Line of Credit.

Term Loan with American AgCredit, FLCA (American  AgCredit)

In September 2005, we entered into a  Revolving  Line  of  Credit Agreement with  American
AgCredit pursuant to which we were initially  provided with a $25 million revolving line of credit.  The
Revolving Line of Credit was amended  on several occasions thereafter.  On December  22, 2010, we
entered into a Loan Agreement (the ‘‘Loan Agreement’’)  with  American  AgCredit  that  effectively
amended and restated the Revolving  Line  of  Credit Agreement, as  amended. The Loan Agreement
amended the terms of the Revolving Line  of Credit  Agreement by:  (i) extending the maturity date from
March 1, 2011 to May 1, 2012, (ii) changing the facility from a revolving  line of credit to a term loan,
(iii) eliminating the 5.50% interest rate floor and specifying an interest rate based  on the greater of
1.00% or the 30-day LIBOR rate, plus an applicable  spread of 4.25% (subject  to  reduction based  on
the principal balance of the loan), and  (iv) amending  the financial covenants by reducing the  minimum
liquidity requirement from $8 million to $4 million and reducing the maximum amount of total
liabilities that may be owed by us from  $240 million to $175 million.

Upon entry into the Third Modification Agreement with Wells Fargo (discussed above), the
maturity date of the Loan Agreement  was  automatically  extended from May 1, 2012  to  May 1, 2013.

Repurchase of Senior Secured Convertible  Notes

In July 2008, we entered into a securities purchase  agreement with  certain institutional accredited

investors  and  issued  an  aggregate  of  $40  million  in  principal  amount  of  the  convertible  notes.  The
convertible notes accrued interest at  a  rate of 5.875% per  annum payable quarterly  in cash in arrears.
The convertible notes were convertible,  at any time  following  their issuance,  into  shares of our common
stock at an initial conversion price of  $33.50  per  share.

Following the completion of our rights  offering  in July  2010, we repurchased  the full $40 million of

the convertible notes for 88% of their face value, or  $35.2 million in the aggregate,  plus a lock-up  fee
of 2% of face value, or $800,000 in the aggregate.

21

Amended Construction Loan Agreement  with Lehman Brothers Holdings  Inc.

Bay Holdings has a construction loan  agreement with  Lehman  and other lenders under which
$275.9  million  was  outstanding  at  December  31,  2010.  The  loan  is  collateralized  by  the  Residences  of
Kapalua Bay project assets including the  land that  underlies the project,  which is owned by Bay
Holdings. We and the other members of Bay Holdings have guaranteed to  the lenders completion of
the project and recourse with regard to certain acts, but have not guaranteed  payment of the  loan. Bay
Holdings is currently in negotiations with  the lenders to restructure the  terms of the loan agreement to
extend the maturity date and to provide available funding for continued operations.

Operating Cash Flows

Net cash used in operating activities  for 2010  and 2009  was $9.4 million and $15.9 million,
respectively. The decrease in net cash used in  operating activities  is primarily due to staff reductions
and other cost-cutting measures implemented  in 2009  and  2010.

Interest paid in 2010 and 2009 was $6.9  million  and $8.3  million,  respectively. Tax refunds  received

in 2010 and 2009 were $5.9 million and $5.2  million,  respectively.

Investing and  Financing Cash Flows

Cash provided by investing and financing activities  in 2010  included the following significant

transactions:

(cid:127) Gross proceeds from our right offering  were $40 million.

(cid:127) Sale of the Bay Course produced net cash proceeds  of $22.8 million

(cid:127) Sale of three properties and miscellaneous equipment  that were used in operations produced

cash proceeds of $7.6 million.

Cash used in investing and financing activities in 2010 included the following significant

transactions:

(cid:127) Net payments of long-term debt totaled $51.0 million. This  included  $20 million of proceeds

from the sale of the Bay Course and $35.2 million of proceeds  from the rights offering  that  were
applied to pay down outstanding borrowings.

(cid:127) Cash outflow for property purchases  was $4.3 million and was primarily for the replacement of

the irrigation system at the PGC as required by the  sale of the golf  course in 2009.

Cash provided by investing and financing activities  in 2009  included the following significant

transactions:

(cid:127) Sale of the PGC produced cash proceeds of $48.1 million.

(cid:127) Sale of two properties and miscellaneous  equipment that were  used  in operations produced cash

proceeds of $3.4 million.

Cash used in investing and financing activities in 2009 included the following significant

transactions:

(cid:127) Net payments of long-term debt totaled $42.9 million, as  $45 million in proceeds from sale of

the PGC was used to pay down outstanding borrowings.

(cid:127) Cash outflow, primarily for replacement of  equipment  and facilities  in our Resort and

Community Development segments totaled $1.2 million.

22

Future Cash Inflows and Outflows

Our plans for 2011 include the possible  sale of  certain operating and non-operating real estate

assets that could result in net cash proceeds  which would  be  partially used  to  repay outstanding
indebtedness  and for general working capital. There can  be  no assurance that we  will be able to sell
any of our real estate assets on acceptable terms, if at all.

Our cash  outlook for the next twelve months and our  ability  to  continue to meet our financial
covenants is highly dependent on selling certain  real estate assets  in a difficult market. If  we are  unable
to meet our financial covenants resulting in the borrowings becoming immediately due, we would not
have sufficient liquidity to repay such outstanding borrowings. In addition, we  are subject to several
commitments and contingencies that  could negatively  impact  our future  cash flows, including
commitments related to our investment in  Bay Holdings to purchase  the spa, beach club improvements
and the sundry store (the ‘‘Amenities’’), an ongoing dispute with the LPGA, an EEOC  matter related
to our discontinued agricultural operations, and funding requirements related to our defined benefit
pension plans. These matters are further described in Note 16 to the consolidated financial statements.
The aforementioned circumstances raise  substantial doubt about our ability to continue as a going
concern. There can be no assurance  that we will be able to successfully  achieve the initiatives discussed
below in order to continue as a going concern.

In response to these circumstances, we continue to undertake several  financial  and strategic
initiatives to reduce cash commitments,  to generate cash  flow  from  a variety of sources and to further
reduce our debt, including the sale of several real  estate assets and cost reduction efforts. As part  of
the restructured credit agreement with Wells Fargo, we  are allowed to use proceeds  from the sale of
certain properties to settle obligations related to our prior  operations, instead of  reducing  borrowings
under the line of credit as was previously required in the credit agreement. We  are currently in
discussions with the other members of  Bay Holdings  and the  lenders to negotiate the  terms of the
purchase and sale agreement including  the purchase and payment terms, and are discussing  whether we
will even be required to purchase the Amenities.

Net cash outflows in 2010 attributable to our golf operations were approximately  $1.7 million
including $4 million annual lease rent for the  PGC. This cash outflow will cease  effective  April 1,  2011.

Contributions to our defined benefit pension plans are  expected to be approximately $2.2 million

in 2011.

In 2011, capital expenditures are expected to be incurred only as critically necessary.

CRITICAL ACCOUNTING POLICIES

Our accounting policies are described  in Summary of  Significant  Accounting Policies, Note 1 to
our  consolidated financial statements (included in Item  8 of this  annual report).  The  preparation of
financial statements in conformity with  generally accepted accounting  principles requires the use  of
accounting estimates. Some of these  estimates and assumptions  involve a  high  level of subjectivity and
judgment and therefore the impact of  a change  in these estimates and assumptions could materially
affect the amounts reported in our financial  statements.  The  accounting policies and estimates  that  we
have identified as critical to the consolidated financial statements are as  follows:

(cid:127) Our investment in Bay Holdings was written down to zero at December 31,  2009 to recognize an
other-than-temporary impairment and to record  losses incurred by  Bay Holdings  in the third
quarter of 2009. In 2009, we recorded impairment  charges totaling $21.3 million and equity in
losses of Bay Holdings of $25.9 million.  The  equity in losses that we recorded  was limited to the
remaining carrying value of the investment  on our consolidated balance sheet and our estimated
share of completion and recourse guarantees. Bay Holdings recorded losses of $246 million in
2009 which included a $208.8 million  charge  to  reflect an impairment  of the carrying value of its

23

real estate inventories (whole and fractional condominium  units)  held for  sale. The impairment
loss reflects higher estimated default rates  on actual whole and fractional unit closings than was
previously anticipated, and also reflects  a change in  forecasted sales  revenue on the unsold
whole and fractional units that substantially reduced the expected margins  on the  unsold units.
In determining the fair value of this investment and assessing whether any identified impairment
was other-than-temporary, significant estimates and considerable judgment  were involved. These
estimates and judgments were based, in part, on our current  and  future evaluation of economic
conditions in general, as well as Bay Holdings’ current and future plans. These impairment
calculations contain additional uncertainties  because they  also require  management to make
assumptions and apply judgments to, among others,  estimates of future cash flows, probabilities
related to various cash flow scenarios,  and  appropriate  discount rates. The impairment losses
recorded by Bay Holdings required Bay Holdings’ management to estimate total sales revenues
that will be received by the project, as well as estimating the number of buyers of units  from
which  nonrefundable deposits have been  received  that will  not  close on  the purchase of their
units.

(cid:127) Our long-lived assets are reviewed for impairment if events or circumstances indicate that the
carrying  amount of the long-lived asset may not be recoverable. Management has  evaluated
certain long-lived assets for impairment, and in 2010  has recognized  impairment charges totaling
$3.1 million related to related to real estate  assets held for sale or held as  investment because
carrying  values were in excess of estimated  fair values less the estimated costs of disposal.  In
2009, impairment charges related to deferred  development costs of $14.2  million  for costs that
are not expected to be recovered due  to  the delay of  the start of construction  of  new
development projects and due to the decision to not proceed with certain projects. These asset
impairment loss analyses contain uncertainties because  they require  management to make
assumptions and apply considerable judgments  to,  among  others, estimates of  the timing and
amount of future cash flows, expected useful  lives of the assets,  uncertainty about future  events,
including changes in economic conditions, changes in operating performance, changes in the use
of the assets, and ongoing costs of maintenance  and  improvements of the  assets; thus, the
accounting estimates may change from period to period. If management uses  different
assumptions or if different conditions occur in future periods,  our financial  condition  or future
operating results could be materially impacted.

(cid:127) Deferred development costs, principally predevelopment costs and offsite development  costs
related to various projects in the planning stages  by our Community  Development segment,
totaled $8.8 million at year-end 2010.  Based  on our future development plans for the Kapalua
Resort and other properties such as Kapalua Mauka, The Village at Kapalua,  Pulelehua,  and
Hali‘imaile Town, and the estimated value of these future  projects, management has concluded
that these deferred costs will be recoverable from future development projects. The volatility of
this  assumption arises because of the long-term nature  of  our  development plans  and the
uncertainty of when or if certain parcels will be developed.

(cid:127) Determining pension expense for our two defined benefit pension plans utilizes actuarial

estimates of employees’ expected service period, age at retirement, and compensation levels, as
well as estimates regarding employee turnover, the long term rate of return on investments and
other factors. Other post retirement  benefits for life insurance and health care  utilize actuarial
estimates as to the retirees’ life span, the cost of future health insurance premiums  and
utilization of health benefits by the employees. In addition, both pension and other post
retirement expenses are sensitive to the  discount  rate utilized. This rate  should  be  commensurate
to the interest rate yield of a high quality corporate fixed income investment portfolio. These
assumptions are subject to the risk of  change as they require significant judgment  and have
inherent uncertainties that management  or its consulting actuaries  may not control or anticipate.

24

As of December 31, 2010, the fair value of the assets of our  defined  benefit plans  totaled
approximately $41.3 million, compared with  $38.6 million as of December 31,  2009. The
recorded net pension liability was approximately $22.1 million as of December 31, 2010,
compared to a net pension liability of $21.4 million as of December 31,  2009. The post
retirement life and health insurance plans  were terminated in 2010 and the net recorded liability
for such benefits was zero at December 31, 2010 and $6.6 million at December 31, 2009.

(cid:127) Stock-based compensation expense is calculated  based on assumptions as  to the expected life of
the options, price volatility, risk-free interest rate and expected forfeitures. While management
believes that the assumptions made are appropriate, compensation expense recorded currently
and future compensation expense would vary based  on the assumptions used.

(cid:127) Management calculates the income tax provision,  current and deferred income taxes along  with
the valuation allowance based upon various complex  estimates and interpretations  of income tax
laws and regulations. Deferred tax assets  are reduced by a  valuation allowance to the extent  that
it is more likely than not that they will  not  be  realized.  To the extent we begin to generate
taxable income in future years, and it  is determined the  valuation  allowance  is no  longer
required, the tax benefit for the remaining deferred  tax  assets will  be  recognized  at such time.
As of December 31, 2010, valuation allowances of $65 million have  been established  primarily
for tax credits, net operating loss carryforwards, and accrued  retirement benefits  to  reduce future
tax benefits expected to be realized.

(cid:127) Our results of operations could be affected  by  significant litigation or contingencies  adverse  to

the Company, including, but not limited to, liability claims,  environmental matters, and  contract
terminations. We record accruals for legal  matters when the information available indicates that
it is probable that a liability has been incurred and the amount of  the  loss can be reasonably
estimated. We make adjustments to these  accruals to reflect the  impact and status of
negotiations, settlements, rulings, advice of counsel  and other information and events  that  may
pertain to a particular matter. Predicting the outcome of claims and lawsuits and estimating
related costs and exposure involves substantial uncertainties that could cause actual costs to vary
materially from those estimates. In making determinations of likely outcomes of  litigation
matters, we consider many factors. These factors include, but are not limited to, the  nature of
specific claims, our experience with similar types  of  claims, the jurisdiction in  which the matter is
filed, input from outside legal counsel, the likelihood  of  resolving the matter through alternative
dispute resolution mechanisms and the matter’s current status. A detailed discussion of
significant litigation matters and contingencies is  contained  in Note 16 to our consolidated
financial statements.

(cid:127) See Note 1 to consolidated financial statements  for a  full description  of the impact of recently
issued accounting standards, including the expected dates of adoption and estimated effects on
our  results of operations and financial condition.

IMPACT OF INFLATION AND CHANGING  PRICES

Most of the land owned by us was acquired from  1911 to 1932 and is  carried  at cost. A small
portion of ‘‘Real Estate Inventories’’ represents land cost. At Kapalua, some  of  the fixed assets were
constructed and placed in service in the  mid-to-late 1970s.  Depreciation expense would be considerably
higher  if fixed assets were stated at current cost.

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Because we qualify as a smaller reporting company, as defined in Item 10(f)(1)  of Regulation S-K,

we are not required to provide the information required by this Item.

25

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders  of
Maui Land & Pineapple Company, Inc.
Kahului, Hawaii

We  have audited the accompanying consolidated balance sheets of Maui Land & Pineapple
Company, Inc. and subsidiaries (the ‘‘Company’’) as of December 31, 2010 and 2009, and the  related
consolidated statements of operations and comprehensive income (loss) stockholders’ equity
(deficiency), and of cash flows for the  years  then ended. Our audits also included the financial
statement schedule listed in the Index at Item  15. These financial statements and  financial statement
schedule are the responsibility of the Company’s management. Our responsibility is to express an
opinion on the financial statements and  financial statement schedule based on our audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free of material misstatement. The
Company is not required to have, nor were  we engaged to perform,  an audit of  its internal control over
financial reporting. Our audits included consideration of internal control over financial reporting as  a
basis for designing audit procedures that  are  appropriate in the circumstances, but not for the purpose
of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.
Accordingly, we express no such opinion. An audit also  includes examining, on a test basis,  evidence
supporting the amounts and disclosures  in the financial statements,  assessing the  accounting principles
used and significant estimates made  by management, as well as evaluating the  overall financial
statement presentation. We believe that our audits provide a reasonable basis  for our opinion.

In our opinion, such consolidated financial  statements  present fairly, in  all  material  respects, the

financial position of Maui Land & Pineapple Company, Inc.  and subsidiaries as  of December  31, 2010
and 2009, and the results of their operations and their cash flows for the years then  ended, in
conformity with accounting principles  generally  accepted in the United States of America.  Also, in  our
opinion, such financial statement schedule, when considered  in relation to the basic consolidated
financial statements taken as a whole, present fairly in all material respects the information set forth
therein.

The accompanying consolidated financial statements have been prepared assuming that the
Company will continue as a going concern.  As discussed in Note 1 to the  consolidated  financial
statements, the Company’s recurring negative cash flows from operations and  deficiency in
stockholders’ equity raise substantial doubt about the  Company’s ability to continue as a going concern.
Management’s plans with regard to these matters are also described in Note 1.  The  consolidated
financial statements do not include any adjustments  that might result from the outcome  of this
uncertainty.

/s/ DELOITTE & TOUCHE LLP

Honolulu, Hawaii
March 14, 2011

26

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

CONSOLIDATED STATEMENTS OF  OPERATIONS
AND COMPREHENSIVE INCOME (LOSS)

Years Ended
December 31,

2010

2009

(in thousands except
share amounts)

OPERATING REVENUES
Real estate sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lease income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Resort services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Utility  revenues and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 7,850
9,165
4,979
14,487
5,473

$ 11,979
10,000
2,366
20,680
5,329

Total Operating Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

41,954

50,354

OPERATING COSTS AND EXPENSES
Real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Resort services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Utility  operations and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment—long-lived assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on asset sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,480
7,619
3,228
13,874
3,520
3,274
7,820
6,675
2,547
(29,855)

Total Operating Costs and Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,182

Operating Income (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in losses of affiliates (Note 4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (Loss) from Continuing Operations Before  Income Taxes . . . . . . . . . . .
Income Tax Benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (Loss) from Continuing Operations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (Loss) from Discontinued Operations  (Note 8) net of  income  taxes of

21,772
—
(9,406)
44

12,410
(251)

12,661

4,919
8,408
1,835
21,275
5,420
3,835
17,945
7,245
14,286
1,053

86,221

(35,867)
(47,187)
(10,452)
492

(93,014)
(4,583)

(88,431)

$0 and $46 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,091

(34,850)

NET INCOME (LOSS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension Benefit Adjustment net of income taxes of $0 . . . . . . . . . . . . . . . . . . .

24,752
(12,220)

(123,281)
13,350

COMPREHENSIVE INCOME (LOSS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 12,532

$(109,931)

EARNINGS (LOSS) PER COMMON SHARE—BASIC AND DILUTED

Continuing Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net Income (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

1.02
0.97

1.99

$

$

(11.00)
(4.33)

(15.33)

See Notes to Consolidated Financial Statements

27

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

ASSETS
CURRENT ASSETS

Cash and  cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, less allowance of $460 and $452 for  doubtful  accounts . . . . . . . . . . . . . . . . . .
Refundable  income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories

Real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Merchandise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid  expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets  held for sale (Note 2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Current Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROPERTY

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery  and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

OTHER ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2010

2009

(in thousands)

$

$

2,095
1,803
47

—
1,617
2,006
10,851

18,419

7,533
38,647
40,683
21,072
2,593

110,528
49,103

61,425

10,561

1,881
3,684
4,331

1,721
1,666
377
15,227

28,887

8,608
56,899
52,092
23,208
4,096

144,903
60,189

84,714

14,447

TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 90,405

$ 128,048

LIABILITIES & STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES

Current portion of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payroll and employee benefits
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes  payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenues (Note 9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contract termination accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total Current Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LONG-TERM  LIABILITIES

Long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital  lease  obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued retirement benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plantation Golf Course (PGC) deferred credit (Note  9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Long-Term Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

157
4,877
2,587
4,016
24,098
4,894
3,514

44,143

45,200
17
22,549
—
2,741

70,507

$

1,817
6,581
4,947
2,626
4,267
3,300
4,505

28,043

94,224
600
28,076
46,338
7,708

176,946

COMMITMENTS AND CONTINGENCIES (Note 16)
STOCKHOLDERS’ EQUITY (DEFICIENCY)

Common  stock—no par value, 43,000,000 and 23,000,000 shares  authorized;  18,516,115 and 8,087,334

shares issued and outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional  paid in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

75,461
9,159
(91,971)
(16,894)

35,437
9,019
(116,723)
(4,674)

Stockholders’ Deficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(24,245)

(76,941)

TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 90,405

$ 128,048

See Notes to Consolidated Financial Statements

28

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

CONSOLIDATED STATEMENTS OF  STOCKHOLDERS’ EQUITY (DEFICIENCY)

For the Two Years Ended December 31, 2010

(in thousands)

Balance, December 31, 2008 . . . .
Pension benefits adjustment

(Note 11) . . . . . . . . . . . . . . . .
Stock compensation expense . . . .
Vested restricted stock issued . . . .
Shares cancelled to pay tax

liability . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . .

Common Stock

Shares

Amount

Additional
Paid in
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Total

8,021

$34,791

$8,363

$

6,558

$(18,024)

$ 31,688

1,496
(840)

85

840

(19)

(194)

13,350

13,350
1,496
—

(194)
(123,281)

(123,281)

Balance, December 31, 2009 . . . .

8,087

35,437

9,019

(116,723)

(4,674)

(76,941)

Issuance of stock, net of costs

(Note 6) . . . . . . . . . . . . . . . . .

10,390

39,559

Pension benefits adjustment

(Note 11) . . . . . . . . . . . . . . . .
Stock compensation expense . . . .
Vested restricted stock issued . . . .
Shares cancelled to pay tax

liability . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . .

735
(595)

74

595

(35)

(130)

24,752

(12,220)

39,559

(12,220)
735
—

(130)
24,752

Balance, December 31, 2010 . . . .

18,516

$75,461

$9,159

$ (91,971)

$(16,894)

$ (24,245)

See Notes to Consolidated Financial Statements

29

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

Years Ended December 31,

2010

2009

(in thousands)

$ 24,752

$(123,281)

OPERATING ACTIVITIES
Net Income (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income  (loss)  to  net cash  used  in operating

activities
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in losses of affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on property disposals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in derivative liabilities and accretion of interest . . . . . . . . . . . . . . . .
Change in retirement liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other operating assets and liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .

NET CASH USED IN OPERATING  ACTIVITIES . . . . . . . . . . . . . . . . . . . .

INVESTING ACTIVITIES

Purchases of property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from disposals of property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds  from  (payments  for)  other  assets . . . . . . . . . . . . . . . . . . . . . . . . .

NET CASH PROVIDED BY INVESTING  ACTIVITIES . . . . . . . . . . . . . . . .

FINANCING ACTIVITIES

Proceeds from long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of common stock (Note 6) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net proceeds from golf course sales  (Note 9) . . . . . . . . . . . . . . . . . . . . . . .
Reduction of PGC deferred credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt and common stock issuance cost and  other . . . . . . . . . . . . . . . . . . . . .

NET CASH PROVIDED BY FINANCING ACTIVITIES . . . . . . . . . . . . . . .

NET INCREASE (DECREASE) IN  CASH AND CASH  EQUIVALENTS . . .
CASH AND CASH EQUIVALENTS  AT BEGINNING OF YEAR . . . . . . . .

8,487
735
—
(30,146)
1,466
(17,747)
4,615

1,895
1,770
(1,448)
5,674
(9,442)

(9,389)

(4,276)
7,550
(1,115)

2,159

19,200
(70,214)
(1,954)
40,000
22,828
(1,405)
(1,011)

7,444

214
1,881

CASH AND CASH EQUIVALENTS  AT END OF  YEAR . . . . . . . . . . . . . . .

$ 2,095

Cash paid (received) during the year:

Interest (net of amounts capitalized) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,918
$ (5,925)

$

$
$

SUPPLEMENTAL NON-CASH INVESTING AND FINANCING  ACTIVITIES:

(cid:127) Property acquired under capital leases was  $698,000 in 2009.

(cid:127) Amounts included  in trade accounts  payable for additions to property and other investments

totaled $864,000 and $1,331,000, at December  31, 2010 and 2009, respectively.

See Notes to Consolidated Financial Statements

30

25,026
1,497
47,187
3,048
(114)
(2,372)
17,941

2,059
6,350
(1,724)
1,465
7,047

(15,871)

(1,201)
3,397
1,551

3,747

22,200
(65,100)
(1,166)
—
48,076
(1,326)
(2,347)

337

(11,787)
13,668

1,881

8,336
(5,156)

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.

SUMMARY OF SIGNIFICANT  ACCOUNTING  POLICIES

CONSOLIDATION

The consolidated financial statements  include the accounts  of Maui Land &  Pineapple
Company, Inc. and its subsidiaries, primarily  Maui  Pineapple Company,  Ltd. and Kapalua Land
Company, Ltd. (collectively, the ‘‘Company’’). The Company’s principal operations include the ongoing
operations at the Kapalua Resort and real  estate activities. Significant intercompany balances and
transactions have been eliminated. The  production and sale of pineapple  products  was  terminated at
December 31, 2009 and is reported as discontinued operations (see  Note 8).

LIQUIDITY

The Company reported net income of  $24.8 million  for  the year ended  December 31,  2010.

Included in net income for 2010 were two significant  non-cash items; (1)  the $16.6 million in  settlement
and curtailment gains from the termination  of  postretirement health and life insurance  benefits, and
(2) the $27.6 million gain from the 2009 sale  of  the Plantation  Golf  Course  (PGC).  The  Company
reported negative cash flows from operations of $9.4 million  for the  year  ended December  31, 2010,
which  included $5.9 million of income tax refunds received.  The  Company had an excess of current
liabilities over current assets of $25.7  million and a stockholders’ deficiency of $24.2 million at
December 31, 2010. The excess of current  liabilities over current assets  is primarily due to deferred
revenues related to the sale of the PGC and the Kapalua Bay  Golf Course  (Bay Course) that are
expected to be recognized in income  in 2011.

The Company has two primary credit  facilities  that have financial covenants  requiring among other

things, a minimum of $4 million in liquidity,  a maximum of $175 million in  liabilities, and  a limitation
on new indebtedness. Failure to satisfy the minimum liquidity covenants or to otherwise default under
one credit agreement could result in  a  default under both credit agreements  resulting in all outstanding
borrowings becoming immediately due  and  payable. The Company has  pledged a  significant portion  of
its  real estate holdings as security for  borrowings  under these credit facilities.

The Company’s cash outlook for the next twelve months and its ability to continue to meet its
financial covenants is highly dependent on  selling certain  real estate assets  in a difficult market. If  the
Company is unable to meet its financial covenants resulting in  the borrowings becoming immediately
due, the Company would not have sufficient liquidity to repay such outstanding borrowings. In addition,
the Company is subject to several commitments and contingencies that could negatively  impact  its
future cash flows, including commitments  of  up to $35  million related to its investment in  Kapalua  Bay
Holdings, LLC (Bay Holdings) to purchase the spa, beach club improvements  and the  sundry store  (the
‘‘Amenities’’),  its ongoing dispute with the Ladies  Professional Golf Association (LPGA), a U.S. Equal
Employment Opportunity Commission (EEOC)  matter  related  to  the  Company’s discontinued
agricultural operations, and funding requirements related  to the Company’s defined benefit pension
plans. These matters are further described in  Note 16.

The aforementioned circumstances raise substantial  doubt about the Company’s ability to continue
as a going concern. There can be no assurance that  the Company will  be  able to successfully achieve  its
initiatives discussed below in order to  continue as  a going  concern.  The accompanying consolidated
financial statements have been prepared assuming  the Company  will continue as  a going  concern and
do not include any adjustments that  might  result should the  Company be unable to continue as a  going
concern.

31

In response to these circumstances, the Company continues to undertake several  financial and
strategic initiatives to reduce cash commitments,  to  generate cash flow from a  variety of  sources  and  to
further reduce its debt, including the  sale  of several real estate assets and  cost reduction efforts. In July
2010, the Company concluded a rights  offering  that  generated $40 million in  cash, of  which
$35.2 million was used to pay off the entire  $40 million in principal amount of  the Company’s
outstanding senior secured convertible  notes. In September 2010,  the Company sold the  Bay Course for
$24.1 million in cash and $20 million  was  applied to reduce the outstanding  debt. In addition to the
sale of the Bay Course mentioned above,  the Company sold  five  other properties in 2010 that
generated cash proceeds of $7.9 million. In  December  2010,  the Company  restructured its debt  with
Wells Fargo Bank, National Association (Wells Fargo) and American AgCredit, FLCA (American
AgCredit) which resulted in reducing the interest rates  on the  credit facilities  and extending  the
maturities from March 2011 to May 2012. On February 23, 2011, the maturities of  both  credit facilities
were extended to May 2013 (Note 5). As part  of the restructured credit agreement  with Wells  Fargo,
the Company is allowed to use proceeds  from the  sale of certain properties to settle obligations  related
to the Company’s prior operations, instead of reducing borrowings  under the  line of credit as was
previously required in the credit agreement. The Company is currently  in discussions with the  other
members of Bay Holdings and the lenders to negotiate the terms of  the purchase and  sale agreement
including the purchase and payment terms, and are discussing  whether the Company will  even  be
required to purchase the Amenities.

COMPREHENSIVE INCOME (LOSS)

Comprehensive income (loss) includes all changes in  stockholders’ equity (deficiency), except those

resulting from capital stock transactions. Comprehensive income (loss) includes  the pension  benefit
adjustment (see Note 11).

CASH AND CASH EQUIVALENTS

Cash and cash equivalents include cash  on hand, deposits in banks and commercial paper with

maturities of three months or less at  the  time of purchase.

ALLOWANCE FOR DOUBTFUL ACCOUNTS

Receivables are recorded net of an allowance  for doubtful  accounts. The Company estimates

future write-offs based on delinquencies,  credit ratings,  aging trends,  and  historical experience. The
Company believes the allowance for  doubtful  accounts is  adequate to cover anticipated  losses; however,
significant deterioration in any of the  aforementioned factors or in  general  economic conditions could
change these expectations, and accordingly, the Company’s financial condition and/or its future
operating results could be materially  impacted. Credit is extended after  evaluating creditworthiness and
no collateral is generally required from customers, except  for notes receivable taken on real  estate
sales.

INVENTORIES

Real estate inventories are stated at the lower of cost  or fair value less  cost to sell. Real estate

inventories include properties developed specifically for  sale as well as undeveloped  land parcels that
the Company has determined will not be developed or used in operations. Merchandise is retail
inventories held for sale at the Kapalua  Resort  and are stated at cost, not in excess of fair value, using
an average cost method.

32

ASSETS HELD FOR SALE

Assets  are reported as held for sale when they  are being actively marketed and available for
immediate sale in their present condition, the sale is probable  and the transfer of the asset  is expected
to qualify for recognition as a completed sale within one year.  Assets held  for sale are  stated  at the
lower of net book value or estimated  fair  value less cost to sell. In 2010, impairment charges of
$2.1 million were recorded for one of  the properties  in assets  held for sale.

INVESTMENT IN AFFILIATES

Investments in affiliates, partnerships,  and limited liability  companies, over which  the Company

exercises significant influence, but not control, are accounted  for using the equity method.

Investments in unconsolidated affiliates are reviewed  for impairment  whenever there is evidence of

a loss in value below the carrying amount.  An investment is written down to fair value if the
impairment is considered to be other-than-temporary. In evaluating the fair value  of  an investment, the
Company reviews the discounted projected cash flows associated with the investment and other relevant
information. In evaluating whether an  impairment is other-than-temporary, the Company  considers all
available information, including the length  of time  and extent  of  the impairment, the  financial condition
and near-term prospects of the affiliate, the Company’s ability and intent to hold the investment for  a
period of time sufficient to allow for  any  anticipated recovery in fair value, and projected industry and
economic trends, among others. In 2009,  the Company evaluated  its investment in Bay Holdings for
impairment. As a result of this process,  the Company  recorded other-than-temporary impairment losses
of $21.3 million in 2009 (Note 4). In determining the  fair value of an  investment and  assessing whether
any identified impairment is other-than-temporary, significant estimates  and considerable  judgments are
involved.

OTHER ASSETS

Deferred costs are primarily real estate development  costs related  to  various projects at the
Kapalua Resort that will be allocated  to  future development  projects.  Deferred costs  are written off  if
management decides that it is no longer  probable that the Company  will proceed with the related
development project.

PROPERTY  AND DEPRECIATION

Property is stated at cost. Major replacements,  renewals and betterments  are  capitalized  while
maintenance and repairs that do not improve or extend  the life  of  an asset are  charged to expense as
incurred. When property is retired or  otherwise disposed of,  the  cost of the  property and  the related
accumulated depreciation are written off  and  the resulting gains or losses are  included in income.
Depreciation is provided over the estimated useful lives of the respective assets  using the straight-line
method generally over three to 25 years.  Depreciation expense  was $6,675,000 for 2010  and $23,494,000
for 2009.

LONG-LIVED ASSETS

Long-lived assets are reviewed for impairment whenever events or changes in circumstances
indicate that the carrying amount of an  asset  may  not  be  recoverable. When such  events or changes
occur, an estimate of the future cash  flows expected to result from the use  of  the assets and their
eventual disposition is made. If the sum  of such expected future cash flows (undiscounted and  without
interest charges) is less than the carrying  amount of the  asset,  an impairment loss is  recognized in an
amount by which the assets’ net book values exceed their fair value.  The  Company has evaluated
certain long-lived assets for impairment  and impairment charges of $14.2  million were recorded for
deferred development costs in 2009 and  $1.0 million for land assets held in  2010. These asset

33

impairment loss analyses require management  to  make  assumptions and  apply  considerable  judgments
regarding, among others, estimates of the  timing and  amount of future cash  flows, expected useful lives
of the assets, uncertainty about future events, including changes in  economic conditions, changes  in
operating performance, changes in the use  of  the assets, and ongoing cost  of  maintenance and
improvements of the assets, and thus,  the accounting estimates may change from  period to period. If
management uses different assumptions  or if  different conditions occur  in future  periods,  the
Company’s financial condition or its future operating results could be materially impacted.

DERIVATIVE FINANCIAL INSTRUMENTS

The Company accounts for all derivative financial instruments, such as interest rate swap

agreements and the derivative liability related  to  its convertible debt, by recognizing  the derivative  on
the balance sheet at fair value, regardless of the purpose or intent of holding them. Changes in  the fair
value are recognized in interest expense.  The Company’s interest rate swap agreements expired in
January 2010 and the convertible debt  was fully repaid  in August 2010  (Note 5).

EMPLOYEE BENEFIT PLANS

The Company’s policy is to fund pension cost at a level at least  equal to the minimum amount
required under federal law, but not more than  the maximum amount deductible for federal income tax
purposes.

The over-funded or under-funded status of the Company’s defined benefit postretirement plans  are

recorded  as an asset or liability in its balance sheet and  changes in the funded status of the  plans are
recorded  in the year in which the changes occur, though comprehensive income. The pension asset or
liability is the difference between the  plan assets at  fair value and the  projected benefit obligation as of
year end.

Deferred compensation plans for certain  management employees provide for specified payments
after retirement. The present value of estimated payments  to be made is  accrued  over the period of
active  employment. In 1998, future benefits under these plans were terminated  (see Note 11).

The estimated cost of providing postretirement  health  care and  life insurance  benefits was accrued

over the period the Company’s employees rendered the necessary services.  In 2010, the Company
terminated its postretirement health  care  and life insurance benefits.

REVENUE RECOGNITION

Real estate revenues are recognized from the sale of real  estate inventories  in the period in which
sufficient cash has been received, collection  of  the balance  is reasonably assured and risks  of ownership
have passed to the buyer.

Lease revenues are recognized on a straight-line basis over the terms of the  leases. Also included

in lease income are certain percentage rents determined in accordance  with the terms of the leases.
Lease income arising from tenant rents that are  contingent  upon the  sales of  the tenant exceeding a
defined threshold are recognized only after the  contingency has been  resolved (e.g., sales thresholds
have been achieved).

Retail revenues include the sales of retail merchandise at the Kapalua Resort. In 2010, resort
service revenues primarily include income  from the  golf  course operations, spa operations and  Kapalua
Club membership dues. In 2009, resort service  revenues also  included income from The Kapalua  Villas
rental program and the Kapalua Adventures. Revenues from these activities  are recognized when
delivery has occurred or services have  been  rendered,  the sales  price is fixed or  determinable, and
collectibility is reasonably assured.

34

OPERATING COSTS AND EXPENSES

Operating costs and expenses for retail include product cost,  cost of transportation to the  retail

outlets, cost of embroidering the Kapalua trademark and logo onto the  merchandise, and  the costs  of
warehousing and buying.

Operating costs and expenses for real estate, retail, leasing, resort  services, selling and  marketing,
and general and administrative are exclusive of depreciation, which is shown  on a  separate line in the
consolidated statements of operations.

INTEREST CAPITALIZATION

Interest costs are capitalized during the construction period of major  capital projects. Interest costs
incurred in 2010 and 2009 were $9,496,000 and $10,470,000, respectively, of which $90,000 and $18,000,
respectively, were capitalized.

ADVERTISING

The costs of advertising activities are  expensed  as incurred. Advertising costs  are included  in selling
and marketing costs in the consolidated  statements  of operations.  Advertising expenses totaled $651,000
in 2010 and $1,443,000 in 2009.

LEASES

Leases that transfer substantially all of the benefits and risks of  ownership of the property  are

accounted for as capital leases. Amortization of property  under capital leases is included in
depreciation expense. Other leases are accounted for as operating leases. Rentals under operating
leases are recognized on a straight-line  basis over the life of the lease.

INCOME TAXES

The Company accounts for uncertain tax positions in  accordance with the  provisions of  Financial

Accounting Standards Board (FASB) Accounting Standards Codification (ASC) Topic 740 (formerly
FASB Interpretation No. 48,  Accounting for Uncertainty in Income Taxes). This interpretation prescribes
a recognition threshold and measurement  attribute for the financial  statement recognition and
measurement of a tax position taken  or  expected to be taken in a tax  return  (see Note 13).

The Company’s provision for income taxes is calculated using the  liability  method. Deferred

income taxes are provided for all temporary differences between the financial statement and income tax
bases of assets and liabilities using tax rates enacted by  law or regulation. A valuation  allowance is
established for deferred income tax assets if management believes  that it  is more likely than not that
some portion or all of the asset will not be realized through future taxable income.

SHARE-BASED COMPENSATION  PLANS

The Company accounts for share-based compensation, including  grants of employee stock options,

as compensation expense over the service period (generally the vesting period) in the consolidated
financial statements based on their fair values. The impact of  forfeitures that may occur  prior to vesting
is estimated and considered in the amount recognized.

USE OF ESTIMATES

The preparation of financial statements in  conformity with  accounting principles generally accepted

in the  United States of America (GAAP) requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities  and disclosure of  contingent assets and

35

liabilities at the date of the consolidated financial statements and the reported amounts of  revenues
and expenses during the reporting periods.  Future actual  amounts could  differ  from these  estimates.

RISKS AND UNCERTAINTIES

Factors that could adversely impact the  Company’s future operations or financial results  include,

but are not limited to the following: continued unfavorable economic conditions in Hawaii and the
mainland United States that result in a further decline  in the market demand for the Company’s
products and services; numerous risks related to the  Company’s investments in real property which
could be impacted by unfavorable economic conditions, interest  rates, and availability  of  financing;
untimely completion of land development projects within forecasted time  and budget expectations;
inability to obtain land use entitlements  at  a reasonable cost; unfavorable legislative decisions by the
County of Maui; the cyclical market demand for luxury real estate  on  Maui; increased competition
from other luxury real estate developers on  Maui; the Company’s limited guarantees to complete
development of the Residences at Kapalua Bay project; failure  of  joint  venture partners to perform;
environmental regulations; adverse weather conditions and natural  disasters; inability to find  a title
sponsor  for the Company’s LPGA or other events; availability of reliable and low-cost transportation to
serve customers; being located apart from the United  States  mainland makes  the Company more
sensitive to economic factors; failure to comply with  restrictive  financial  covenants in  the Company’s
credit arrangements; an inability to achieve the Company’s short and long-term goals and cash flow
requirements; future impairment charges  of long-lived  assets or investments; and inadequate internal
controls.

ENVIRONMENTAL REMEDIATION COSTS

The Company accrues for environmental remediation  costs when such losses are probable and
reasonably estimable. Such accruals are adjusted as further  information develops or circumstances
change. When the remediation cost is expected to be incurred within a relatively short period  of time,
the obligations are not discounted to  their present  value.

NEW ACCOUNTING PRONOUNCEMENTS

In June 2009, the FASB issued guidance to revise the approach to determine when a variable
interest entity (VIE) should be consolidated. The new  consolidation model for VIEs considers whether
the Company has the power to direct the  activities  that most  significantly impact the VIE’s economic
performance and shares in the significant risks and rewards of  the entity. The guidance requires
companies to continually reassess VIEs  to determine if  consolidation is appropriate  and provide
additional disclosures. The guidance  was  effective  for the  Company beginning January 1, 2010. The
adoption of this standard did not have a  material effect  on the Company’s consolidated financial
statements as the Company does not  currently  have any  variable interest  in VIEs.

In January 2010, the FASB issued guidance  to  improve disclosures about fair value measurements.
The Company must provide additional  disclosures regarding transfers in  and out of levels 1 and 2, and
activity in level 3 fair value measurements. The  guidance also provides clarification regarding  levels of
disaggregation and disclosures about  inputs and valuation  techniques for both recurring and
nonrecurring fair value measurements  that  fall in either level 2 or level 3.  The additional disclosure
requirements were effective for the Company beginning January 1,  2010, except for the additional
disclosures regarding the roll forward  of  activity in  level 3 fair value measurements,  which will be
effective January 1, 2011.

36

INCOME (LOSS) PER COMMON  SHARE

Basic income (loss) per share is computed by dividing net income or  loss by the weighted-average

number of common shares outstanding. Diluted income (loss)  per  share is computed similar to basic
income (loss) per share except that the denominator  is increased to include the  number of additional
common shares that would have been outstanding if the  dilutive potential common  shares from  share-
based compensation arrangements had been issued.

Potentially dilutive shares arise from non-qualified  stock  options to purchase  common stock,
non-vested restricted stock and common  stock issuable  upon assumed  conversion of convertible  debt
(fully repaid in August 2010). The treasury  stock method is  applied  to  determine the  number of
potentially dilutive shares for nonvested  restricted stock and stock  options  assuming that the  shares of
nonvested restricted stock are issued for an amount based on the  grant date  market price of the shares
and that the outstanding stock options are exercised. Convertible debt is assumed to be converted by
applying the if-converted method. These  amounts were excluded because the effect would  be
anti-dilutive.

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Potentially Dilutive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,425,509
12,425,509
379,550

8,041,403
8,041,403
1,333,674

Year Ended December 31,

2010

2009

RECLASSIFICATIONS

Revenues, costs and expenses in the  accompanying 2009 statement of  operations have been

reclassified to conform to the 2010 presentation. The  2010 presentation  reflects changes in the
Company’s business and sources of revenues due to the cessation of all pineapple operations and  the
increased emphasis on leasing activities in 2010.  The change  in presentation  did not have an effect  on
net loss.

2. ASSETS HELD FOR SALE

At December 31, 2010 and 2009, assets held for  sale  included the Company’s property in Kahului,

Maui. At December 31, 2010, these assets include portions  of  the former agriculture facilities and
totaled approximately 20 acres. In 2010 and 2009,  these parcels  were written down to their estimated
fair value less cost to sell, resulting in impairment  charges of $2.1  million  and $3.7  million,  respectively,
that were recorded in discontinued operations. At  December  31, 2009, assets held for sale also included
equipment formerly used in the Company’s agriculture operations that met the criteria  of  held for sale.

3. OTHER ASSETS

Other Assets at December 31, 2010 and 2009 consisted  of the following:

Deferred costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes receivable from real estate and other sales . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,737
561
1,263

$ 9,445
1,886
3,116

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$10,561

$14,447

2010

2009

(in thousands)

37

In 2009, deferred development costs totaling  $14.2 million were written off  as changing  market
conditions resulted in several development plans being considered by management as  unfeasible as
designed.

4.

INVESTMENT IN AFFILIATES

The Company has a 51% ownership interest in  Bay Holdings, which is the sole member of
Kapalua Bay LLC, (Kapalua Bay). The other members  of Bay  Holdings  through their wholly  owned
affiliates are Marriott International Inc.  (Marriott), 34%,  and Exclusive Resorts  LLC (ER), 15%. A
63% shareholder and director (as of  December 31, 2010) of the  Company, through related companies
is the majority owner of ER. Bay Holdings is  not  a variable interest entity, as defined in  GAAP.  The
Company accounts for its investment  in Bay  Holdings using the equity method of accounting because,
although it has the ability to exercise significant  influence over operating and financial policies, it does
not control Bay Holdings through a majority voting  interest  or  other means. Under the  LLC
agreement, major decisions require the approval of either 75% or 100%  of  the membership  interests.
The Company has been designated as the managing member of Bay Holdings and as  such manages the
day-to-day affairs of the entity. Profits  and  losses  of Bay  Holdings  were allocated  in proportion to the
members’ ownership interests, which approximated the  estimated  cash distributions to the members.

Upon formation of Kapalua Bay in 2004, the Company’s non-monetary contributions to Bay

Holdings, including a 21-acre land parcel, were  valued at  $25  million by  the  members through
arms-length negotiations. The land contribution  was recorded by  the Company in  its  investment in Bay
Holdings at historical cost, which was nominal because it was acquired in  the early  1900s, and Bay
Holdings recorded the contribution at  its  fair  value of $25 million. The Company recorded its
non-monetary capital contributions to  Bay  Holdings at  the carrying values (carryover historical  cost
basis) of the assets contributed because the contributions  were not the culmination  of an earnings
process. Through December 31, 2009, the Company made cash contributions to Bay  Holdings of
$53.2 million and an unsecured loan  of  $3.6 million, which  incurred interest at 16%. These amounts are
not expected to be recovered and have been written  off.

Bay Holdings constructed a residential  development on  land that  it owns  at  the site of the  former
Kapalua Bay Hotel, and a spa on an adjacent parcel  of  land  that is owned by the Company  and leased
to Bay Holdings. The Kapalua Bay Hotel closed  in April  2006 to prepare for  the commencement  of
sales and marketing efforts for the whole  and fractional condominium units  that  comprise the
Residences at Kapalua Bay project. In  2007, Bay Holdings  began to recognize profit  from binding sales
contracts on the whole and fractional ownership condominiums on  the percentage-of-completion
method and in June 2009, the six residential  buildings comprised of 146  residences  were substantially
completed. Through December 31, 2010, the  sale of 24 (84  total) whole-ownership units
and 154 (744 total) fractional units have closed escrow.

Bay Holdings has a construction loan  agreement with Lehman  Brothers  Holdings Inc. (Lehman)

and other lenders under which $275.9  million was outstanding at December  31, 2010. The  loan is
collateralized by the project assets including the land which is owned  by Bay Holdings that underlies
the project. The Company and the other  members of  Bay  Holdings have guaranteed  to  the lenders
completion of the project and recourse with regard  to  certain acts, but have not guaranteed payment of
the loan.  The Company has no other  funding commitments to Bay Holdings and as of December 31,
2010, the Company had recorded total estimated liability under  the completion  and recourse guaranties
of $4.1 million. Bay Holdings is currently  in negotiations with  the lenders to restructure the terms of
the loan  agreement to extend the maturity and to provide available funding for  continued  operations.

38

In September 2009, Bay Holdings recorded  an impairment loss  totaling $208.8 million to reflect an
impairment of the carrying value of its real estate inventories  (whole and fractional condominium  units)
held for sale. The impairment loss reflected  higher default rates on  actual whole and  fractional unit
closings than was anticipated once construction  was completed in June  2009, and also reflected a
change in forecasted sales revenue on  the unsold whole and fractional units that substantially reduced
expected margins for those remaining  units.  The Company’s equity in the losses of Bay Holdings for
2009 was $47.2 million (including an  impairment charge of  $21.3 million  recorded by the Company  in
June 2009). The equity in the losses of  Bay Holdings recorded  by the  Company in 2009 was limited to
the remaining investment carrying value  on the Company’s consolidated balance sheet including its
unsecured loan to Bay Holdings of $3.6 million and the Company’s estimated share of its completion
and recourse guarantees which resulted in the Company  recording a liability for its potential estimated
liability. The construction work was complete  by  year-end 2009, however, the completion guaranty will
remain in place until the cost for all construction work has been settled and paid.

Summarized balance sheet and operating information for Bay Holdings as  of  December 31, 2010

and 2009 and for the years then ended are as follows:

Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Real estate inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

2009

$

(in thousands)
1,074
225,506
22,603

$ 18,487
226,152
38,469

Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 249,183

$283,108

Construction loan payable and other  member  loans . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 338,561
14,968

$332,482
20,253

Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 353,529

$352,735

Members’ Deficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(104,346) $ (69,627)

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs and Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,054
44,023

$ (49,075)
207,118

Net Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(34,969) $(256,193)

2010

2009

(in thousands)

Bay Holdings significantly increased  the allowance for  default  reserves in  2009, which  more than

offset revenues, resulting in negative revenues in  2009. Costs  and  expenses include an impairment
charge  of $208.8 million for the year  ended December 31, 2009.

5.

FINANCING ARRANGEMENTS

During  2010 and 2009, the Company had  average borrowings  outstanding of $75.4 million and

$99.6 million, respectively, at average  interest rates of  5.7%  and 6.0%, respectively.  At December 31,
2010, the Company had unused long-term credit lines of $4.8  million.

39

Long-term debt at December 31, 2010 and 2009  consisted of the  following  (interest rates represent

the rates at December 31):

2010

2009

(in thousands)

Wells Fargo revolving loans, 4.12% and 5.5% . . . . . . . . . . . . . . .
American AgCredit, 5.25% and 5.5% . . . . . . . . . . . . . . . . . . . .
Senior Secured Convertible Notes 5.875% . . . . . . . . . . . . . . . . .

$20,200
25,000

$34,900
25,000
— 34,324

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

45,200
—

94,224
—

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$45,200

$94,224

WELLS FARGO

In November 2007, the Company entered  into  a $90 million revolving line  of credit  agreement with

Wells Fargo. In March 2009, the Company sold the  PGC, which was included in the collateral securing
the line of credit agreement, for $50 million (see Note 8). In consideration for the release  of  the PGC
from the collateral, $45 million of the sales  proceeds were applied to partially repay  outstanding
borrowings and the credit limit under this  facility was reduced to $45  million.

In October 2009, the line of credit agreement was amended and restated. The agreement

principally increased the secured revolving  line of  credit from  $45 million to $50 million, and extended
the maturity date of the credit agreement from March 2010 to March 2011. As amended,  the
agreement provided that interest on loan draws accrued interest based on the  LIBOR market index or
applicable LIBOR rate, plus 4.25%,  subject to a minimum  interest  rate of  5.50%. The financial
covenants included a minimum liquidity  (as defined  in the agreement) of $8 million  and maximum total
liabilities of $240 million. There were no commitment  fees  on the unused portion of  the revolving
facility and interest was due monthly.  The line of credit agreement contained  various representations,
warranties, affirmative, negative and financial covenants  and events of default customary for  financings
of this type. In September 2010, in conjunction  with the  sale of the Bay Course, the  Company applied
$20 million of the sales proceeds toward  reduction of the $50 million revolving line  of credit  facility. In
December 2010, the Company entered into an agreement  with Wells Fargo  to  amend the  terms of the
$30 million revolving line of credit facility as  follows:

(cid:127) Extended the maturity date to May 2012.

(cid:127) Reduced the amount available under  the line  of  credit  to  $25  million  in revolving  loans and

$1 million in letters of credit.

(cid:127) Reduced the interest rate to LIBOR  plus 3.80% and eliminated the  minimum interest rate floor

of 5.50%.

(cid:127) Reduced the minimum liquidity covenant to $4 million and  reduced the maximum  total  liabilities

threshold to $175 million.

(cid:127) Waived  the requirement that 50% of the net proceeds from  the  sale of the Company’s former

cannery property be used to prepay and reduce the  commitment under the credit facility, to the
extent that the sales proceeds are applied toward settling  and paying  certain legacy costs related
to the  Company’s discontinued business operations.

(cid:127) Added additional real property to the  collateral securing the  credit facility.

40

At December 31, 2010, the Company  had irrevocable  letters of credit  totaling  $1.0 million that
were secured by this loan facility and  the loan facility  was collateralized  by  approximately 900 acres  of
the Company’s properties in West Maui.

In February 2011, the Company entered  into  an agreement with Wells Fargo to further  amend the

terms of the credit facility as follows:

(cid:127) Extended the maturity date to May 2013.

(cid:127) Increased the commitment and availability under  the credit  facility to $34.5 million.

(cid:127) Specified predetermined release prices for the real  property collateral securing the  credit facility.

AMERICAN AGCREDIT

In September 2005, the Company entered into a  revolving  line of credit agreement  with American
AgCredit. The credit facility is secured by approximately 3,100  acres of  the Company’s real property on
Maui. At December 31, 2009, the terms  of the  agreement, as amended, included  a commitment  amount
of $25  million, interest on loan draws based on the  LIBOR  market  index or applicable LIBOR rate
plus 4.25%, subject to a minimum interest rate of  5.50%, a minimum liquidity  covenant of $8 million
and a maximum total liabilities threshold of $240 million. The line of  credit agreement contained
various representations, warranties, affirmative, negative and financial  covenants and  events of default
customary of financings of this type.  In December  2010, the Company  entered into an  agreement with
American AgCredit to amend the terms of the credit  facility as follows:

(cid:127) Extended the maturity date to May 2012.

(cid:127) Changed the facility from a revolving line of credit  to  a term loan.

(cid:127) Eliminated the minimum interest rate floor of 5.50%  and  specified an interest rate  based on the
greater of 1.00% or the 30-day LIBOR  rate, plus  an applicable spread  of  4.25%. Provided for
subsequent tiered reductions in the applicable spread  to  3.75%, subject to corresponding
reductions in the principal balance of the  loan.

(cid:127) Reduced the minimum liquidity covenant to $4 million and  reduced the maximum  total  liabilities

threshold to $175 million.

(cid:127) Required mandatory principal prepayments of 100% of the  net proceeds of  the sale  of  any real

property pledged as collateral for the loan. Also required  tiered mandatory  principal
prepayments based on predetermined percentages  ranging  from 10% to 75%  of the net proceeds
from the sale of non-collateralized real property.

(cid:127) Provided that the maturity date of the  loan will automatically extend to May 2013 when the

maturity of the Company’s Wells Fargo credit facility is extended to May 2013.

SENIOR SECURED CONVERTIBLE  NOTES

In July 2008, the Company entered into a securities  purchase  agreement with  certain  institutional

accredited investors and issued an aggregate of $40 million in principal amount of senior secured
convertible notes, bearing 5.875% interest  per  annum.

The notes were convertible, at any time following their issuance, into shares  of  common stock of

the Company at an initial conversion price  of  $33.50 per share,  subject to conversion features,
adjustments, and restrictions as stipulated in the convertible notes agreement. The notes  had a  maturity
date  of  July 15, 2013, with earlier redemption rights  by the  Company and note holders  based on
performance, change of control, events of default, and other  circumstances  as described  in the

41

convertible notes agreement. The notes  were secured by certain  parcels of the Company’s real property
on Maui.

The conversion features of the convertible  notes including the make-whole  premium (the
‘‘conversion features’’) gave rise to an embedded derivative  instrument that  was required to be
accounted for separately. Accordingly, the  Company bifurcated the fair value of the conversion features
of the convertible notes which was determined to be $10.1  million  on July 28, 2008, and was  recorded
as a derivative liability carried at fair value,  with changes in  fair value being recorded in earnings. As a
result of the bifurcation, the carrying  value  of  the convertible notes at inception was $29.9 million
which  was being accreted to interest  expense using the effective interest method to the stated value  of
the convertible notes of $40 million over  the three-year term of the notes  (see Note 7).

In July 2010, the Company concluded  a rights offering and received gross  subscription proceeds of

$40 million. In August 2010, the Company repurchased  all $40 million of its outstanding convertible
notes for $35.2 million which resulted in a net loss of $617,000 that is included in general and
administrative expenses.

OTHER

The Company believes that it is currently  in compliance with the covenants  of the Wells Fargo and

American AgCredit credit facilities.

Loan fees of approximately $615,000  have  been capitalized as of December 31,  2010 in connection

with the Wells Fargo and American AgCredit credit facilities.

As described above, the maturity dates for the Wells  Fargo and American AgCredit credit facilities

were extended to May 2013 in February 2011.

6. RIGHTS OFFERING

In June 2010, the Company initiated a shareholder  rights  offering for  up to $40 million of its
common stock with the intent to utilize the proceeds from  the offering to repurchase up to all of its
$40 million of outstanding convertible  notes.  In accordance with  the terms of the offering, each
shareholder received one non-transferable  subscription right  for each share of common  stock owned as
of the close of business on July 7, 2010, the  record date for the rights offering. Each subscription right
entitled the shareholder to purchase  approximately 1.23 shares of common stock at  a subscription price
of $3.85 per share. Shareholders who fully exercised all of their initial subscription  rights were entitled
to purchase any unsubscribed shares at  the same subscription price per share, on a  pro rata basis,
subject to the terms of the rights offering.

In conjunction with the rights offering, the Company entered into agreements with holders of all of

the convertible notes to repurchase their notes  at 88%  of  face value. The Company paid to these  note
holders  a lock-up fee of 2% of face value in  exchange for their agreement not to transfer their notes
for a 47-day period.

The rights offering concluded on July  29, 2010 and the Company received gross proceeds of

$40 million and issued 10,389,610 shares  of common stock. On August 3, 2010, the Company completed
the repurchase of all $40 million of its  outstanding senior  secured  convertible notes for  $35.2 million.

7.

FAIR VALUE MEASUREMENTS

GAAP establishes a framework for measuring fair value,  and requires certain disclosures  about fair

value measurements to enable the reader of the financial statements to assess  the inputs used to
develop those measurements by establishing a hierarchy for  ranking the quality and reliability of the

42

information used to determine fair values. GAAP requires that assets and liabilities carried at fair value
be classified and disclosed in one of the  following three categories:

Level 1: Quoted market prices in active markets for identical assets or liabilities.

Level 2: Observable market based inputs or  unobservable inputs that are  corroborated by

market data.

Level 3: Unobservable inputs that  are  not  corroborated  by market data.

In July 2008, the Company issued $40 million  in senior secured  notes that were convertible into
the Company’s common stock (see Note 5). The conversion features related to the notes that gave rise
to a derivative liability carried at fair value, with changes  in fair value recognized currently in  interest
expense. In August 2010, the convertible notes  were fully repaid (see Note 6).

In January 2008, the Company entered into interest rate swap agreements to reduce future cash

flow variability for approximately two  years on $55 million of variable rate debt. The effect of the
agreements was to convert variable-rate interest to fixed-rate  interest of approximately  4.4% based on a
2-year fixed LIBOR rate. The transactions  were not designated as hedges, and accordingly, the gains
and losses resulting from the change  in fair value from these interest rate swaps  are recognized
currently in interest expense. The interest rate  swap agreements expired  in January 2010.

Information regarding assets and liabilities measured  at fair value on a recurring basis is  as follows:

Fair Value(1) of
Liability
Derivatives as of

Derivatives not designated as hedges:

Balance Sheet Location

12/31/10

12/31/09

Interest rate swap agreements . . . . . . . . Other current liabilities
Derivative liability related to convertible

(in thousands)
$ 63
—

debt . . . . . . . . . . . . . . . . . . . . . . . . . Other current liabilities

—

489

(1) Fair value measurements derived using significant other observable inputs (Level 2).

Derivatives not designated as hedges:

Location of gain or
(loss) recognized in
statement  of operations

Interest rate swap agreements . . . . . . . . . . .
.
Derivative liability related to convertible debt

Interest expense
Interest expense

Amount of gain or
(loss) recognized
on derivative

Year Ended

12/31/10

12/31/09

(in thousands)
$ 63
489

$1,097
2,200

In 2010 and 2009,  assets held for sale with carrying value of $11.1  million  and $14.8 million,
respectively, were written down to the lower of net book value or estimated fair value  less  costs to sell
(based on Level 3 inputs), resulting in losses of $2.1  million and $3.7 million, respectively, which  were
recorded  as impairment losses in discontinued  operations. Also in  2010, land  with a carrying value  of
$4.4 million was written down to the  lower of net book value  or estimated fair  value less costs to sell
(based on Level 3 inputs), resulting in a $1.0  million impairment  charge. In 2009,  Agriculture segment
fixed assets with a net book value of approximately $10.9 million were depreciated down to estimated
fair value of $1.5 million through accelerated depreciation  charges after the decision by the  Board of
Directors to cease  all Agriculture operations by year-end,  resulting in  a loss of $9.4 million. The fair
values were estimated based on the fair values of similar assets and other market information on used
equipment and vehicles (Level 3 inputs).

43

Except as indicated below, the carrying amount of the Company’s financial instruments

approximates fair value.

Long-Term Debt:

The fair value of long-term debt was  estimated  based on  rates currently available to the  Company

for debt with similar terms and remaining maturities. The carrying amount of  long-term debt  at
December 31, 2010 was $45,200,000,  which approximated fair  value.  The  carrying amount of long-term
debt at December 31, 2009 was $94,223,000 and the estimated fair  value was $94,312,000.

8. DISCONTINUED OPERATIONS

In November 2009, the Board of Directors of the  Company approved the cessation of all pineapple

agriculture operations by December  31, 2009. On December 31, 2009, the Company entered into
agreements with Haliimaile Pineapple  Company, Limited (HPC), a closely  held corporation. The
significant terms of these agreements include:

(cid:127) The sale to HPC of pineapple operating  equipment, materials, supplies, and customer lists with

a net book value of approximately $3 million for $680,000, to be paid  over  five  years.

(cid:127) The grant to HPC for a term of 60 years, of  the exclusive, non-transferable, world-wide right  to
use Maui Pineapple Company, Ltd. trademarks,  trade names, symbols and  logos for the sale,
marketing and distribution of fresh pineapple  grown on  Maui.  HPC will pay  a license  fee  to  the
Company, based on sales volume that  is estimated to be approximately $20,000 to $30,000
annually.

(cid:127) A lease to HPC of approximately 950  acres  and 59,000 square feet of office and  warehouse

space at market rents totaling approximately $420,000 per  year for 20  years  with provisions for
annual rent increases beginning on January 1, 2014  and  an option  exercisable  through
December 31, 2010 to expand the numbers of acres subject  to  the lease by up  to  570 acres.

(cid:127) An agreement for the Company to provide water to HPC from private water  sources  to  which
the Company has contractual rights for the  collection, transmission and  delivery of non-potable
agriculture and irrigation water at actual direct cost to the Company.

(cid:127) An agreement for HPC to pay the Company a license fee (based on tons harvested) to harvest
the existing pineapple crop through June 30,  2011 and fruit grown  under an  agreement between
the Company and a private grower until December 31, 2010.

The Company’s Agriculture segment operating results  and  the loss on sale of the assets  are

reported as discontinued operations.  Income from discontinued  operations in 2010  includes
$14.9 million of settlement and curtailment gains from the termination of the Company’s
postretirement health and life insurance  plans.  The loss  from  discontinued operations for 2009 includes
charges of $22.8 million related to the sale or other disposition of the Agriculture segment assets,
employee severance and the cancellation of  contracts. In 2009,  Company  recorded an  accrual  for the
severance liability  in the amount of $2.5 million which will be  paid out  through 2011. The revenues and
income (loss) before income tax benefit for the discontinued operations  were as  follows:

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

2009

(in thousands)
$ — $ 18,643

Income (Loss) from Discontinued Operations . . . . . . . . . . . . . .

$12,091

$(34,896)

44

9. REAL ESTATE SALES

On September 30, 2010, the Company sold the land, improvements, structures and fixtures
comprising the Bay Course and the adjacent maintenance  facility for a total of $24.1 million in  cash.
Concurrently with the sale, the Company entered into an agreement to leaseback the assets through
March 31, 2011. Due to certain construction  work  required by the leaseback  arrangement and  other
continuing involvement, the sale has been  accounted  for as a financing transaction.  Accordingly, the net
proceeds received  have been reflected as  deferred revenues (included in  current liabilities) and  no gain
will be recognized until expiration of  the lease in March 2011. Concurrent  with the Bay Course sale
transaction, the Company entered into  an  agreement to lease to the buyer the property  known  as the
Kapalua Golf Academy. Under terms of  the golf academy lease the buyer will lease the Kapalua  Golf
Academy training facility for an initial  term of 10  years  and be granted  an easement for  the
approximately 25 acres adjacent to the training facility.

In March 2009, the Company sold the land, improvements, structures  and fixtures comprising the

PGC for $50 million in cash. Concurrent with  the closing of the sale, the Company entered into an
agreement to leaseback the PGC for  an initial period  of two  years  for  an annual  net rental payment of
$4 million, payable monthly in advance. The lease required the Company  to  replace the  irrigation
system at the PGC at its own cost and expense, subject  to  a cap of  $5 million.  Because of the
Company’s continuing involvement associated with the obligation  to replace the irrigation system, the
sale and  leaseback of the PGC was accounted  for as a  financing transaction and, accordingly, the net
proceeds received were recorded as a non-current  liability  in the consolidated balance sheets. In August
2010, the irrigation system was substantially complete and in 2010, the Company recognized
$26.7 million of the deferred gain resulting from the PGC sale. The remaining $1.0 million deferred
gain (included in current liabilities—deferred revenues) will be recognized ratably  through the
expiration of the lease in March 2011.

As of March 31, 2011, the leaseback  of the  Bay  Course  and the PGC will expire  and management

of the two Kapalua golf courses will  be  assumed by a third  party. For the year ended December 31,
2010, revenues and loss before income  taxes from the  Company’s golf operations were approximately
$10.7 million and $0.4 million, respectively.

In 2010, the Company recognized revenues of $7.9 million  and pre-tax  profit of $5.8 million  from
the sale of real estate inventories. Also in  2010, the Company sold three non-inventory real  properties
and recognized gains of $3.6 million,  of  which $350,000 is included in  discontinued operations for the
Agriculture segment.

In 2009, the Company sold real estate inventory which was comprised of three properties including

the last lot in Honolua Ridge Phase  II, and  recognized  revenues  of  $12.0 million and  pre-tax  profit of
$6.8 million. The Company sold two other  non-inventory real properties in 2009 and recognized a loss
of $784,000 which was included in general and  administrative expense and a gain of $399,000 which was
included in discontinued operations for  the Agriculture  segment.

10. LEASING ARRANGEMENTS

LESSEE

The Company has capital leases on equipment which  expire at various dates through 2012. At
December 31, 2010 and 2009, property included capital leases  of  $436,000 and $1,469,000 (before
accumulated amortization of $201,000 and $829,000,  respectively).  Future  minimum rental payments
under capital leases aggregate $181,000 (including $8,000 representing interest) and  are payable  for the
next two  years (2011 to 2012) as follows: $164,000 and $17,000.

The Company has various operating  leases which  expire at  various  dates through 2014.  Total rental
expense under operating leases was $1,716,000 in  2010 and $1,277,000 in  2009. Future minimum rental

45

payments under operating leases aggregate to $1,549,000 and are payable in  the next four  years  (2011
to 2014) as follows: $1,152,000, $272,000, $114,000,  and  $11,000.

LESSOR

The Company leases land primarily to agriculture operators and  space in buildings, primarily to

retail tenants. These operating leases generally provide for minimum rents and, in  most cases,
percentage rentals based on tenant revenues. In  addition, the  leases generally provide for
reimbursement of common area maintenance and other expenses. Total rental income under  these
operating leases was as follows:

Minimum rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percentage rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (primarily common area recoveries) . . . . . . . . . . . . . . . . . .

$2,209
1,635
1,135

$ 975
767
623

$4,979

$2,365

2010

2009

(in thousands)

Property at December 31, 2010 and 2009  includes leased  property of $28,456,000  and $17,231,000,

respectively (before accumulated depreciation  of $10,023,000 and $5,630,000, respectively).

Future minimum rental income aggregates $15,021,000 and is  receivable during the next  five  years

(2011 to 2015) as follows: $1,799,000, $1,494,000, $1,382,000,  $1,373,000 and $1,039,000, respectively,
and $7,934,000 thereafter.

In December 2009, the Company concluded  agreements for third parties to operate and manage

The Kapalua Villas and the Kapalua  Adventures operations, and  the caf´e and retail portion of the
Kapalua Adventures was closed. The  lease and  license  agreements  for The Kapalua Villas  and the
Kapalua Adventures are for ten years  and  five years, respectively,  and  both  provide for  minimum rents
and fees based on volume. In December 2009, Company also concluded lease  agreements with  HPC
(Note 8).

11. EMPLOYEE BENEFIT PLANS

The Company had defined benefit pension plans covering substantially  all  full-time, part-time and

intermittent employees. Effective as of  January 1, 2010,  the defined  benefit pension plan  covering
non-bargaining salaried employees was  frozen, and effective January 1, 2011, pension benefits  for
non-bargaining hourly employees were  also  frozen and no further pension benefits will accrue to the
affected employees. Effective October  31,  2008, the pension plan  covering the  Company’s
non-bargaining salaried employees was  amended  such that employees hired  after that date  were not
eligible to participate in the plan. Pension  benefits were based primarily  on years of service and
compensation levels. The Company had defined benefit postretirement  health  and life  insurance plans
that covered primarily non-bargaining salaried employees  and certain  bargaining  unit employees.
Postretirement health and life insurance benefits were principally based on the employee’s job
classification at the time of retirement  and on  years  of service. In 2010, the Company’s postretirement
health and life insurance plans were terminated.

The measurement date for the Company’s benefit plan disclosures is December  31st of each year.

The changes in benefit obligations and  plan assets  for 2010 and 2009, and the  funded  status of  the

46

plans, and assumptions used to determine benefit information at  December  31, 2010 and 2009 were as
follows:

Pension Benefits

Other  Benefits

2010

2009

2010

2009

(in thousands)

Change in benefit obligations:

$

Benefit obligations at beginning of year . . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial (gain) loss . . . . . . . . . . . . . . . . . . . . . . . . .
Special termination benefits . . . . . . . . . . . . . . . . . . .
Curtailments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in plan provision . . . . . . . . . . . . . . . . . . . . .
Settlement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

60,015
121
3,511
4,505
—
—
(4,846)
—
—

$12,636
$ 6,608
$ 59,737
206
33
1,177
130
725
3,509
— (4,567)
(328)
—
—
316
(1,583)
(576)
(606)
(809)
(194)
(3,790)
—
—
(995)
—
— (5,006)

Benefit obligations at end of year . . . . . . . . . . . . . . .

63,306

60,015

—

6,608

Change in plan assets:

Fair value of plan assets at beginning  of  year . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . .
Employer contributions . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

38,628
5,199
2,274
(4,846)

31,723
8,696
1,999
(3,790)

Fair value of plan assets at end of year . . . . . . . . . . .

41,255

38,628

—
—
194
(194)

—

—
—
809
(809)

—

Funded status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accumulated Benefit Obligations . . . . . . . . . . . . . . . . .

$

$

(22,051) $(21,387) $ — $ (6,608)

63,306

$ 60,015

Weighted average assumption used to  determine benefit

obligations at December 31:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term return on plan assets . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . .

5.25% - 5.47%
7.50%
n/a

6.00%
8.00%
3.00%

—
—
—

6.00%
—
3.00%

Curtailments and settlements in 2010 were due  to  the termination  of all postretirement health and

life insurance plans. Curtailments in  2009  were due to the termination of approximately 60% of the
active  employees covered by the benefit  plans.  Special  termination benefits and  curtailments in  2009
primarily related to the termination of  Agriculture segment employees  in connection with the
Company’s exit from pineapple operations.

The amounts recognized on the Company’s consolidated balance sheets as of December  31, 2010

and 2009 were as follows:

Current Liability . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent Liability . . . . . . . . . . . . . . . . . . . . . .

$

301
21,750

(in thousands)
$
$— $ 589
301
21,086 — 6,020

Net amounts recognized . . . . . . . . . . . . . . . . . . .

$22,051

$21,387

$— $6,609

Pension Benefits

Other Benefits

2010

2009

2010

2009

47

Amounts recognized in accumulated other comprehensive loss (before income tax effect of $0) at

December 31, 2010 and 2009 are as follows:

Pension Benefits

Other Benefits

2010

2009

2010

2009

(in thousands)

Net loss (gain) . . . . . . . . . . . . . . . . . . . . . . . .
Prior service cost
. . . . . . . . . . . . . . . . . . . . . .
Net initial obligation . . . . . . . . . . . . . . . . . . . .

$16,875
8
11

$15,542

$— $(10,907)
—
—

15 —
24 —

Net amounts recognized . . . . . . . . . . . . . . . . .

$16,894

$15,581

$— $(10,907)

Amounts in accumulated other comprehensive loss at  December 31,  2010 that are expected to be

recognized as components of net periodic  benefit cost in 2011 are  as follows:

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net transition obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service cost

Pension
Benefits

(in thousands)
$764
5
2

$771

Components of net periodic benefit cost and  other amounts recognized  in other comprehensive

loss were as follows:

Pension Benefits

Other Benefits

2010

2009

2010

2009

(in thousands)

Pension and other benefits:

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial (gain) loss . . . . . . . . . . . . . . . . . .
Amortization of obligation . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost . . . . . . . . . . . . . . . . . . . .
Special termination benefits . . . . . . . . . . . . . . . . . . . . . . . .
Recognition of (gain) loss due to curtailment . . . . . . . . . . . .
Recognition of gain due to settlement . . . . . . . . . . . . . . . . .

$

121
3,511
(2,809)
782
7
4
—
9
—

$

33
$ 1,177
130
3,509
—
(2,470)
(848)
1,746
—
17
(79)
46
—
316
221
(576)
— (15,981)

$

206
725
—
(538)
—
1
—
(1,452)
—

Net expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,625

$ 4,562

$(17,321) $(1,058)

Other Changes in Plan Assets and Benefit Obligations
Recognized in Other Comprehensive (Income)  Loss:
Net (gain) loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized gain (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized prior service cost . . . . . . . . . . . . . . . . . . . . . . .
Recognized net initial obligation . . . . . . . . . . . . . . . . . . . . .

Total recognized in other

$ 2,115
(782)
—
(7)
(12)

$(7,235) $
(1,746)
—
(161)
(47)

— $(4,699)
538
—
—
—

10,906
(995)
995
—

comprehensive (income) loss . . . . . . . . . . . . . . . . . . . . . .

$ 1,314

$(9,189) $ 10,906

$(4,161)

48

2010

2009

Weighted average assumptions used to  determine net  periodic benefit

cost:

Pension benefits:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term return on plan assets . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6.00% 6.25%
7.5% 8.0%
3% 3%

Other benefits:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6.00% 6.25%
3%
n/a

The expected long-term rate of return on  plan assets  was based on historical total returns of broad

equity and bond indices for ten to fifteen year periods, weighted against  the  Company’s targeted
pension asset allocation ranges. These  rates were also  compared to historical rates of return on
hypothetical blended funds with 60% equity securities  and 40% bond securities.

The fair values of the Company’s pension plan assets at December 31,  2010, by asset category,

were as follows:

Pooled equity funds . . . . . . . . . . . . . . . . .
Common stock . . . . . . . . . . . . . . . . . . . . .
U.S. government securities . . . . . . . . . . . .
Pooled fixed income funds . . . . . . . . . . . .
Cash management funds . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . .

Fair Value Measurements (in thousands)

Quoted Prices in
Active Markets
for Identical
Assets (Level 1)

Significant
Other
Observable
Inputs (Level 2)

$16,104
12,759
3,846
4,075
1,961
154

$38,899

$ —
—
2,149
—
—
207

$2,356

Total

$16,104
12,759
5,995
4,075
1,961
361

$41,255

Pooled equity and fixed income funds,  common stock, and  cash  management funds: Pooled equity
and fixed income funds, domestic and  international common stocks, and  cash  management funds are
valued  by obtaining quoted prices on  recognized and highly  liquid exchanges.

U.S. government securities: U.S. government treasury and agency  securities are  valued based upon
the closing price reported in the active market in which the security is  traded. U.S. government agency
and corporate asset-backed securities may  utilize models, such as a matrix pricing model, that
incorporates other observable inputs  such  as  cash flow,  security structure, or  market information, when
broker/dealer quotes are not available.

A pension committee consisting of certain senior  management employees administers the

Company’s defined benefit pension plans. The  pension plan assets are allocated among approved asset
types based on asset allocation guidelines  and investment  and  risk-management  guidelines set by the
pension committee, and subject to liquidity requirements  of the plans. The pension committee has set
the following asset mix guidelines: equity securities 40%  to 80%; debt securities 20% to 60%;
international securities 0% to 10%; and  cash or equivalents  0%  to  10%.

49

The Company expects to contribute $2.2 million to its  defined benefit pension plans  in 2011.
Estimated future benefit payments, which  include  expected  future service, are  as follows (in thousands):

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 - 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Benefits

$ 3,918
3,947
4,037
4,080
4,149
21,998

In September 2010, the Company was advised by the  Pension Benefits Guaranty  Corporation
(PBGC)  that the cessation of its pineapple  operations and the corresponding  reduction in  the active
participant count for its Pension Plan for  Bargaining Unit  and Hourly Employees (the ‘‘Plan’’) has
triggered the requirement that the Company provide security  to  the PBGC of approximately
$5.2 million to support unfunded liabilities of  the Plan or to make  contributions to the Plan in  excess
of the minimum required amounts. Management is  currently working with the  PBGC to reach an
agreement as to the amount of contributions that will be made or  the form and amount of collateral
that will be provided.

The Company has investment and savings plans that allow eligible employees on a voluntary basis

to make pre-tax contributions of their  cash compensation. Substantially all employees are eligible to
participate in one or more plans. No  Company contributions were made to these plans in 2010  or 2009.

On October 1, 1998, deferred compensation  plans that  provided  for  specified payments  after
retirement for certain management employees  were amended  to  eliminate  future benefits.  At the
termination date, these employees were given credit for existing years of service and the future vesting
of additional benefits was discontinued.  The present value  of  the benefits  to  be  paid is being accrued
over the period of active employment.  As of December 31, 2010  and 2009,  deferred compensation plan
liabilities totaled $867,000 and $1,039,000, respectively.

12. SHARE-BASED COMPENSATION

The Company accounts for share-based compensation arrangements, including grants  of employee

stock options, as compensation expense  over  the service period (generally the vesting period)  in the
consolidated financial statements based  on their fair  values. The impact of forfeitures that may  occur
prior to vesting is  also estimated and considered in the  amount recognized. Excess  tax benefits are
reported as a financing cash inflow rather than as a reduction of taxes  paid.

The total compensation expense recognized for share-based compensation was $735,000 and
$1,497,000 for 2010 and 2009, respectively.  There was no  tax benefit or expense related thereto.
Subsequent to issuance of the consolidated financial statements  for 2009,  management  determined that
the $539,000 previously disclosed as the  total tax  benefit related to share-based compensation for  2009
was incorrect. Accordingly, the total tax benefit has been  restated to $-0- for 2009. This had no impact
on previously reported tax benefit or  expense or net  loss. Recognized share-based compensation was
reduced for estimated forfeitures prior to vesting  based primarily  on historical annual  forfeiture rates of
approximately 4.0% and 4.3%, for 2010  and  2009, respectively. Estimated  forfeitures  will  be  reassessed
in subsequent periods and may change  based on new  facts  and circumstances.

Stock Options

In May 2006, the Company’s shareholders approved the 2006 Equity and Incentive Award Plan

(the ‘‘2006 Plan’’) and an increase in the number of shares of common stock authorized under  the

50

Articles of Association by 1,000,000 shares, all of which have been reserved for issuance under  the 2006
Plan. The 2006 Plan provides that the  administrator can grant stock  options and other equity
instruments. The terms of certain grant types follow general guidelines,  but the term and conditions of
each  award can vary at the discretion of the administrator.  With respect to  awards  granted to
non-employee directors, the administrator  of the 2006  Plan  is the Board  of Directors.  The
Compensation Committee of the Board  is  the administrator of the  2006 Plan for  all  other  persons,
unless the Board assumes authority for administration.

A summary of stock option award activity as of and for the year  ended  December 31, 2010 is

presented below:

Weighted
Average
Exercise
Price

Weighted
Average
Grant-Date
Fair Value

Weighted
Average
Remaining
Contractual
Term (years)

Aggregate
Intrinsic
Value
$(000)(1)

Shares

Outstanding at December 31, 2009 . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Cancelled . . . . . . . . . . . . . . . . . .

266,500

$29.20
— $ —
— $ —
$28.98

(122,500)

Outstanding at December 31, 2010 . . . . . . . . .

144,000

$27.95

$ —
$ —
$10.58

$10.67

Exercisable at December 31, 2010 . . . . . . . . . .

106,500

$31.81

$11.88

Expected to Vest at December 31, 2010(2) . . . .

27,071

$16.99

$ 7.25

4.9

4.2

7.1

$—

$—

$—

(1) For in the money options

(2) Options expected to vest reflect  estimated  forfeitures.

Additional stock option information  for the years ended December 31,  2010 and  2009 follows:

Weighted Average Grant-Date Fair Value For Options Granted

During the Period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intrinsic Value of Options Exercised $(000) . . . . . . . . . . . . . . . . . . .
Cash Received From Option Exercises $(000) . . . . . . . . . . . . . . . . .
Tax  Benefit From Option Exercises $(000) . . . . . . . . . . . . . . . . . . . .
Fair Value of Shares Vested During the  Period $(000) . . . . . . . . . . .

— $ 3.11
—
—
—
—
—
—
1,343
$358

2010

2009

For the year ended December 31, 2009,  the fair  value of  the Company’s share-based awards to
employees was estimated using the Black-Scholes option pricing  model  and the  following  weighted
average assumptions (there we no stock option awards granted in 2010):

Expected Life of Options in Years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected Volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —

6.5
46.1%
2.4%

2009

(cid:127) The expected life of the options represents expectations  of future  employee exercise and

post-vesting termination behavior and was calculated  using  the ‘‘simplified’’ method for all plain
vanilla options as allowed for in the SEC Staff Accounting  Bulletin No. 107, Share-Based
Payment. The simplified method was used because the Company  does  not have sufficient

51

historical exercise data to provide a reasonable basis upon which  to  estimate expected terms due
to the  limited period that it has been issuing  stock  options.

(cid:127) Expected volatility was based on the historical volatility of the Company’s common stock for a

period equal to the option’s estimated life.

(cid:127) The risk-free interest rate was based on  U.S. Government treasury yields for periods equal to

the expected term of the option on the grant  date.

(cid:127) The expected dividend yield is based on the  Company’s current and historical dividend policy.

The Company recognizes share-based compensation for the number of awards that are  ultimately
expected to vest. Estimated forfeitures  are  reassessed  in subsequent periods and may change based on
new facts and circumstances.

As of December 31, 2010, there was  $191,000 of total unrecognized compensation for  awards
granted under the stock options plans that  is expected to be recognized over a weighted average period
of 0.8  years.

Restricted Stock

In 2010, 3,000 shares of restricted stock  that  vest as service requirements were  met were granted to

certain directors; and 47,972 shares (net of shares  withheld for payment  of  income  taxes)  of restricted
stock vested as directors’ and management  service requirements were met. In  2009, 444,250 shares of
restricted stock that vest as service requirements are met  were granted to certain directors  and
management; and 15,000 shares of restricted stock that will vest as performance measures are met  were
granted to one management employee.  In 2009, 38,305  shares  (net of shares withheld for payment of
income taxes) of restricted stock vested as  directors’ and management service requirements were met;
and 19,785 shares (net of shares withheld for  payment of income taxes) of previously granted  restricted
stock vested in connection with the termination  of  the Company’s former President and Chief
Executive Officer in May 2009. All restricted shares granted  in 2010 and 2009 were granted under the
2006 Plan. The weighted average grant-date fair value of restricted stock granted during 2010  and 2009
was $4.98 and $7.17 per share, respectively.

A summary of the activity for nonvested restricted  stock awards  as of and for the year ended

December 31, 2010 is presented below:

Nonvested balance at December 31, 2009 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Cancelled . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

448,301
3,000
(47,972)
(167,779)

Nonvested balance at December 31, 2010 . . . . . . . . . . . . . . . .

235,550

Weighted
Average
Grant-Date
Fair Value

$ 8.25
$ 4.98
$ 8.36
$ 7.47

$10.34

13. RELATED PARTY TRANSACTIONS

The Company has a 51% ownership interest in  Bay Holdings, the owner and developer  of  The
Residences at Kapalua Bay. The other members of Bay Holdings,  through wholly owned affiliates, are
Marriott, which owns a 34% interest  in Bay Holdings, and ER  which owns the remaining 15% interest
in Bay Holdings. Stephen M. Case, a  director and largest shareholder of the Company, is the
Chairman, Chief Executive Officer, and  indirect  beneficial owner of  Revolution LLC, which is the

52

indirect majority owner of ER, and thus  Mr. Case may be deemed  to  have a beneficial interest in Bay
Holdings.

14. INCOME TAXES

GAAP prescribes a recognition threshold and measurement attribute for  the financial statement

recognition and measurement of a tax  position taken  or expected to be taken in a tax return. In 2009,
the Company recorded $939,000 of interest expense for  unrecognized tax benefits and additional
interest was not recorded in 2010 because it was estimated that  no additional  interest  would be
incurred as a result of net operating losses  that could be carried back from  2008 and 2009. As of
December 31, 2010, total accrued interest  and penalties were $2,045,000.

The Company recognizes interest accrued related  to  unrecognized tax benefits as  interest  expense
and penalties in general & administrative  expense in  its  statement of operations, and such  amounts are
included in income taxes payable on the  Company’s consolidated balance sheet. A reconciliation  of  the
beginning and ending amount of unrecognized tax benefits is as follows:

Balance at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions based on tax positions related to the current  year . . . . . . . .
Additions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . .
Expiration of statutes of limitation . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

2009

(in thousands)
$945
$899
20
—
53
—
— (66)

Balance at end of  year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$952

$899

At December 31, 2010 there were no unrecognized tax benefits for which  the liability for  such
taxes were recognized as deferred tax liabilities because  such  unrecognized revenue  items  have reversed
by year-end 2010. At December 31, 2010 and  2009, there were $558,000  and $505,000  of  unrecognized
tax benefits that, if recognized, would affect the  effective tax rate.

The components of the income tax (benefit)  expense for 2010 and 2009 were as follows:

Current

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(283) $(4,362)
(221)

32

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(251)

(4,583)

Income tax benefit—continuing operations . . . . . . . . . . . . . . . . . .

$(251) $(4,583)

2010

2009

(in thousands)

The Worker, Homeownership, and Business Assistance Act of 2009 was enacted on November 6,
2009, and one of its provisions increased the net operating carryback  period for large businesses from
two years to five years. The amendment  was effective for net operating losses arising in  taxable years
ending after December 31, 2007. The  tax effect of the  amendment  was that the Company  was  eligible
to carryback more of its 2008 tax net  operating  loss, and in  2010 the Company  received  $4.4 million of
refunds for which a current tax benefit  was  recorded by the Company in 2009.

53

Reconciliations between the total income tax expense (benefit)  and the amount computed using

the statutory federal rate of 35% was  as follows:

Federal income tax expense (benefit)  at statutory rate . . . . . . . .
Adjusted for State income taxes, net of  effect on federal

2010

2009

(in thousands)

$ 4,344

$(32,555)

income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for uncertain tax positions . . . . . . . . . . . . . . . . . . .
Permanent differences and other . . . . . . . . . . . . . . . . . . . . . .

33
(4,417)
53
(264)

2,373
25,543
—
56

Income tax benefit—continuing operations . . . . . . . . . . . . . . . .

$ (251) $ (4,583)

Deferred tax assets (liabilities) were  comprised of the following  temporary  differences as  of

December 31, 2010 and 2009:

2010

2009

(in thousands)

Joint ventures and other investments . . . . . . . . . . . . . . . . . . . .
Net operating loss and tax credit carryforwards . . . . . . . . . . . .
PGC deferred credit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued retirement benefits . . . . . . . . . . . . . . . . . . . . . . . . . .
Property net book value . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  deferred land sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . .

$ 12,839
28,479
2,035
7,962
11,083
3,302
—
—
1,114
761
229
180

$ 19,797
23,438
13,413
11,245
—
3,272
1,312
998
757
505
234
179

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

67,984

75,150

Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(65,241)

(71,181)

Deferred condemnation proceeds . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property net book value . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  deferred land sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,562)
(141)
—
(40)

(2,743)

(2,562)
—
(1,407)
—

(3,969)

Net deferred tax assets (liabilities) . . . . . . . . . . . . . . . . . . . . .

$

— $

—

Valuation allowances have been established to reduce  future tax  benefits expected to be realized.

The Company had $51.0 million in federal net operating loss carryforwards at  December 31, 2010, that
expire in 2028 through 2030. Net operating loss and  tax  credit carryforwards for  state income tax
purposes  that expire in 2011 through  2030 totaled $89.6 million and $3.6 million, respectively,  at
December 31, 2010. The Company’s federal income tax returns for 2005 through 2008  are currently
under examination and the Internal Revenue Service has proposed approximately  $14.3 million of
additional taxable income. The Company  disagrees with approximately $13.9 million of the proposed
adjustments and intends to continue to  defend its  positions.

54

15. SEGMENT INFORMATION

The Company’s reportable operating segments are Resort and  Community Development based on

how the Company’s chief operating decision maker makes decisions about allocating resources and
assessing performance. Each segment  is  a line  of  business  requiring different technical  and marketing
strategies. In December 2009, all agriculture operations were ceased and the  Company’s Agriculture
segment is reported as discontinued operations (see Note  7).

Resort includes the ongoing operations at the  Kapalua Resort on Maui. These operations include
two championship golf courses, a tennis facility, a vacation  rental program, several  retail outlets, resort
activities department and a spa beginning  in mid-2009. Operations of the  vacation rental program  and
the resort activities were transferred  to  third parties in December 2009  and  the Company began to
receive rental and  license income that is reported  in the Community Development segment.

Community Development includes the Company’s real estate entitlement, development,

construction, sales and leasing activities. This segment also includes the operations of Kapalua Realty
Company, a general brokerage real estate  company  located within Kapalua Resort, Kapalua  Water
Company and Kapalua Waste Treatment  Company, the Company’s water and sewage transmission
operations, regulated by the Hawaii Public Utilities Commission.

The accounting policies of the segments are  the same as  those described  in Summary of  Significant

Accounting Policies, Note 1.

55

The financial information for each of the Company’s reportable segments for 2010 and 2009

follows:

2010
Operating revenues(1) . . . . . . . . . . . . . . . . . . . . . . . . .

Operating profit(2) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from continuing operations before  income  taxes

Resort

Community
Development

Other(6)

Consolidated

$ 23,936

$ 17,901

$

117

$ 41,954

15,617

1,703

4,452

Depreciation and amortization . . . . . . . . . . . . . . . . . . .
Capital expenditures(3) . . . . . . . . . . . . . . . . . . . . . . . .

2,853
—

2,779
3,635

2,855
33

Assets  relating to continuing operations(4) . . . . . . . . . .
Other assets(5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,254

45,701

12,179

2009
Operating revenues(1) . . . . . . . . . . . . . . . . . . . . . . . . .

Operating loss(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss from continuing operations before  income  tax

benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 29,793

$ 19,865

$

696

$ 50,354

(16,104)

(62,608)

(4,342)

Depreciation and amortization . . . . . . . . . . . . . . . . . . .
Equity in income of affiliates . . . . . . . . . . . . . . . . . . . .
Capital expenditures(3) . . . . . . . . . . . . . . . . . . . . . . . .

4,227

1,099

2,050
(47,187)
1,226

2,581

—

Assets  relating to continuing operations(4) . . . . . . . . . .
Other assets(5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46,132

44,089

21,403

$ 21,772
(9,406)
44

$ 12,410

8,487
3,668

78,134
12,271

$ 90,405

$ (83,054)
(10,452)
492

$ (93,014)

8,858
(47,187)
2,325

111,624
16,424

$128,048

(1) Amounts are principally revenues  from external  customers and exclude equity in earnings of

affiliates and interest income. Intersegment revenues were insignificant.

(2) ‘‘Operating profit (loss)’’ is total operating revenues, less operating  costs and expenses, plus equity

in earnings and losses of affiliates (excludes interest  income, interest expense and  income  taxes).

(3) Primarily includes expenditures for property and deferred costs.

(4) ‘‘Segment assets’’ are located in the United States.

(5) Consists primarily of assets held  for sale and other assets related to discontinued operations.

(6) Consists primarily of miscellaneous corporate transactions and assets.

56

16. COMMITMENTS AND CONTINGENCIES

LPGA

The Company had a contractual obligation  to  the LPGA to sponsor an annual golf tournament for
five years beginning in October 2008.  The cost  of such a  tournament, including the production and the
purse is significant and the Company  was  seeking a title sponsor to defray part of the cost. In June
2009, the Company announced that due to a lack of a title  sponsor, it would be unable  to  hold  the
2009 LPGA event that was scheduled for  October. This  resulted in  a  dispute  with the LPGA, which can
be resolved by mediation and if necessary by binding arbitration.  By agreement  between  the parties,
mediation has been suspended through December 2011. The Company paid the LPGA  $700,000 in
2010 and $700,000 in February 2011.  If  the parties are able to structure a future  event, 50% of the
$1.4 million paid will be applied by the  LPGA to sponsorship  of the event.  The Company is not able to
estimate the losses that may be incurred  if  the Company is not able to further perform under the
agreement and, accordingly, no additional  provision for losses relating to this dispute has  been recorded
in the consolidated financial statements.

Discontinued Operations

The Company is involved in a legal dispute with the EEOC concerning former Thai workers in the

Company’s discontinued agriculture operations  working pursuant  to  a labor contact agreement  with
Global Horizons, Inc. The Company is  presently unable  to reasonably estimate  the amount of probable
liability, if any, related to this matter  and,  accordingly,  has made no provision  in the accompanying
consolidated financial statements.

Pursuant to a 1999 settlement agreement with the County of Maui, the Company and  several
chemical manufacturers have agreed that  until December 1, 2039,  they will pay for 90% of  the capital
cost to install filtration systems in any  future water  wells if the presence of  a nematocide commonly
known as DBCP exceeds specified levels, and for the ongoing maintenance and operating cost for
filtration systems on existing and future  wells.  The Company  estimated  its share of the cost  to  operate
and maintain the filtration systems for the existing wells, and its  share of  the  cost of a letter of credit
used to secure its obligations, and recorded a liability of $250,000 in 1999.  The Company recognized an
additional liability and expense of $262,000  since  1999; and paid $370,000 for its share of the cost of
the letter of credit securing its obligation and the capital  costs to install a filtration system for  an
existing well. The Company is presently not aware  of any plans by the County of Maui to install other
filtration systems or to drill any water wells in areas affected by  agricultural chemicals. Accordingly, a
reserve  for costs relating to any future  wells  has  not  been recorded because the Company is not able to
reasonably estimate the amount of liability, if any.

Investments in Affiliates

Pursuant to a previous agreement, the  Company  was  committed to purchase from Bay Holdings

the Amenities upon their completion  in 2009 at the actual construction cost  of approximately
$35 million. The Company is currently in discussions with  the other members of Bay  Holdings and the
lenders to negotiate the terms of the  purchase and sale agreement including the purchase and payment
terms, and are discussing whether the  Company will even be required to purchase the Amenities.

Pursuant to loan agreements related  to  certain equity investments,  the Company and the other

members of the respective joint ventures have guaranteed to lenders each investors pro rata  share of
costs and losses that may be incurred  by the lender as  a result of the occurrence of specified  triggering
events. These guarantees do not include full payment of the loans. At December 31, 2010, the
Company has recognized the estimated  fair value of its obligations under these agreements (see
Note 4).

57

The Company, as an investor in various  affiliates (partnerships, limited liability companies), may,

under specific circumstances, be called upon to make additional capital contributions.

Other

In February 2010, the Company received notification  from the Internal Revenue Service  proposing

changes to the Company’s employment tax withholdings. The Company  currently  does not expect  the
ultimate resolution of the matter to be material  and has  recorded an immaterial  amount  as the low  end
of the range of its potential exposure.

In addition to the matters noted above, there  are various  other claims and legal actions pending

against the Company. In the opinion  of management, after  consultation with legal counsel,  the
resolution of these other matters is not expected to have a material adverse effect on  the Company’s
financial position or results of operations.

58

MAUI LAND & PINEAPPLE COMPANY, INC.
AND SUBSIDIARIES

VALUATION AND QUALIFYING ACCOUNTS
FOR THE YEARS ENDED DECEMBER 31, 2010 AND 2009

SCHEDULE II

DESCRIPTION

BALANCE
AT

ADDITIONS
(DEDUCTIONS)
BEGINNING TO COSTS AND
OF PERIOD

EXPENSES

ADDITIONS
(DEDUCTIONS)
TO OTHER
ACCOUNTS

(in thousands)

DEDUCTIONS

BALANCE
AT END  OF
PERIOD

Allowance for Doubtful Accounts

2010 . . . . . . . . . . . . . . . . . . . . . .
2009 . . . . . . . . . . . . . . . . . . . . . .

$ 452
$ 658

Reserve for Environmental Liability

2010 . . . . . . . . . . . . . . . . . . . . . .
2009 . . . . . . . . . . . . . . . . . . . . . .

$1,049
$1,176

(a) Write off of uncollectible accounts

(b) Payments

$ 388
$ (72)

$(415)
3
$

$ 52
$ 46

$644
$ —

$(432)(a)
$(180)(a)

$ 460
$ 452

$ (91)(b)
$(130)(b)

$1,187
$1,049

59

Item 9. CHANGES IN AND DISAGREEMENTS WITH  ACCOUNTANTS ON  ACCOUNTING AND

FINANCIAL DISCLOSURE

None.

Item 9A. CONTROLS AND PROCEDURES

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

Our management, with the participation of our principal executive officer and principal financial
officer, evaluated the effectiveness of our disclosure controls and procedures  (as  such term  is defined in
Rules 13a-15(e) and 15d-15(e) under the  Exchange Act) as of  December 31, 2010. We  maintain
disclosure controls and procedures that  are  designed to provide a reasonable  assurance level that
information required to be disclosed  in  our reports  filed or  submitted  under  the Exchange Act is
recorded, processed, summarized and  reported  within the  time periods specified in  the SEC’s rules and
forms and that such information is accumulated and communicated to our  management, including our
principal executive officer and principal financial officer, as appropriate,  to allow for  timely decisions
regarding required disclosure. Our management recognizes  that any controls and procedures, no matter
how well designed and operated, can  provide only reasonable assurance  of achieving their objectives
and management necessarily applies  its judgment in evaluating the  cost-benefit relationship of possible
controls and procedures. Based on the evaluation of  our disclosure  controls and procedures as of
December 31, 2010, our principal executive officer and principal financial officer  concluded that, as of
such date, our disclosure controls and  procedures were effective at the reasonable assurance  level.

MANAGEMENT’S ANNUAL REPORT ON  INTERNAL CONTROL OVER FINANCIAL REPORTING

Our management has the responsibility for  establishing and  maintaining adequate  internal control

over financial reporting. Internal control over financial reporting  is defined in Rule 13a-15(f) and
15d-15(f) under the Exchange Act, as a process designed  by, or under the  supervision of, the
Company’s principal executive and principal financial officer and effected by  our board of directors,
management and other personnel to provide  reasonable assurance regarding the reliability of financial
reporting and the preparation of financial  statements  for external purposes in accordance with
accounting principles generally accepted  in  the United States of America. Our internal controls  over
financial reporting includes those policies and procedures  that:

(cid:127) Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the

transactions and dispositions of our assets;

(cid:127) Provide reasonable assurance that transactions  are recorded as necessary to permit preparation

of financial statements in accordance with  accounting  principles generally  accepted in the  United
States of America, and that receipts and expenditures of the company are being made only in
accordance with authorizations of our  management and directors; and

(cid:127) Provide reasonable assurance regarding prevention  or timely detection of unauthorized

acquisition, use or disposition of our  assets  that could  have a material  effect  on the consolidated
financial statements.

Because of its inherent limitations, internal control over  financial reporting only provides

reasonable assurance with respect to financial statement presentation and preparation. Projections of
any evaluation of effectiveness to future periods  are subject to the risks  that  controls may become
inadequate because of changes in conditions, or  that the  degree  of compliance with the policies or
procedures may deteriorate.

Management assessed the effectiveness  of  the Company’s internal control over financial reporting

as of  December 31, 2010. In making  this assessment, Management used the  criteria set forth by the

60

Committee of Sponsoring Organizations  of  the Treadway  Commission (COSO)  in Internal Control—
Integrated Framework. Based on its assessments, Management believes that, as of December 31, 2010,
the Company’s internal control over financial reporting is  effective at  a reasonable  assurance level.

CHANGES IN INTERNAL CONTROLS  OVER FINANCIAL REPORTING

There have been no changes in the Company’s internal controls over financial reporting (as such

term is defined in Rules 13a-15(f) under  the Exchange  Act) during the  fiscal fourth  quarter  that  has
materially affected, or is reasonably likely to materially  affect, the  Company’s internal controls over
financial reporting.

Item 9B. OTHER INFORMATION

None.

PART III

Item 10. DIRECTORS, EXECUTIVE  OFFICERS  AND CORPORATE GOVERNANCE

The information set forth under ‘‘—Section 16(a) Beneficial Ownership Reporting Compliance’’
and ‘‘Election of Directors’’ in the Maui Land & Pineapple Company, Inc.  Proxy Statement, to be filed
no later than 120 days after the close of our  fiscal year ended December  31, 2010,  is incorporated
herein  by reference. Certain information concerning  our executive officers is contained in  Item 1 of this
annual report.

Code of Ethics

Our Board of Directors approved the Amended and Restated Code  of Ethics in March 2008 that
covers the Principal Executive Officer, Principal Financial  Officer, Principal Accounting  Officer  and all
other  employees of the Company. The Amended Code of Ethics  is posted on our website at
http://mauiland.com/investor.shtml. We will disclose  any amendment to, or waiver  from, any  provision
of the Amended and Restated Code of  Ethics by  posting  such information on  our  website.

Item 11. EXECUTIVE COMPENSATION

The information set forth under ‘‘Executive Compensation,’’ and ‘‘—Director Compensation’’ in
the Maui Land & Pineapple Company, Inc. Proxy Statement,  to  be  filed no later  than 120  days after
the close of our fiscal year ended December  31, 2010, is incorporated herein by reference.

Item 12. SECURITY OWNERSHIP  OF CERTAIN BENEFICIAL OWNERS  AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

The information set forth under ‘‘Security Ownership of Certain Beneficial Owners’’ in the Maui

Land & Pineapple Company, Inc. Proxy Statement, to be filed no  later than 120 days  after the close  of
our  fiscal year ended December 31, 2010, is incorporated herein by  reference, which  is set forth  below.

61

Securities Authorized For Issuance Under Equity Compensation Plans

The following table provides summary information as  of  December  31, 2010, for our equity

compensation plans:

Plan Category

Number of securities
to be issued
upon exercise of
outstanding options,
warrants and rights

(a)

Equity compensation plans approved by

security holders . . . . . . . . . . . . . . . . .

379,550

Weighted-average
exercise price  of
outstanding options,
warrants and rights

(b)

$27.95

Number of securities
remaining available for
future issuance under
equity  compensation plans
(excluding securities
reflected in column (a))

(c)

445,469

Item 13. CERTAIN RELATIONSHIPS  AND RELATED TRANSACTIONS, AND  DIRECTOR

INDEPENDENCE

The information set forth under ‘‘Certain Relationship and Related Transactions,’’ and ‘‘—Director

Independence’’ in the Maui Land & Pineapple Company,  Inc. Proxy Statement, to be filed no  later
than  120  days after the close of our fiscal  year ended December 31, 2010, is incorporated herein by
reference.

Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information set forth under ‘‘Independent Registered Public Accounting  Firm’’ in the Maui

Land & Pineapple Company, Inc. Proxy Statement, to be filed no  later than 120 days  after the close  of
our  fiscal year ended December 31, 2010, is incorporated herein by  reference.

Item 15. EXHIBITS AND FINANCIAL  STATEMENT SCHEDULE

1.

Financial Statements

PART IV

The following Financial Statements of Maui Land  &  Pineapple Company, Inc. and subsidiaries and
Report of Independent Registered Public Accounting  Firm are included in  Item 8 of this annual report:

Consolidated Statements of Operations  and  Comprehensive  Income (Loss) for the Years Ended

December 31, 2010 and 2009

Consolidated Balance Sheets as of December 31,  2010 and 2009
Consolidated Statements of Stockholders’ Equity (Deficiency) for the Years Ended December 31,

2010 and 2009

Consolidated Statements of Cash Flows  for  the Years Ended December 31, 2010 and 2009
Notes to Consolidated Financial Statements

2.

Financial Statement Schedule

The following Financial Statement Schedule of Maui Land & Pineapple Company,  Inc. and

subsidiaries is filed herewith:

II. Valuation and Qualifying Accounts for the Years  Ended  December  31, 2010 and 2009.

62

3. Exhibits

Exhibit No.

3.1

3.2

10.1

10.2

10.3

Restated Articles of Association, as  of May  13, 2010 (filed  as Exhibit 3.1 to Form 10-Q for
the quarter ended June 30, 2010, filed August  4, 2010, and incorporated herein  by
reference).

Bylaws (Amended as of May  13,  2010). (filed as Exhibit  3.2 to Form 10-Q for the quarter
ended June 30, 2010, filed August 4, 2010,  and  incorporated  herein  by reference).

Kapalua Bay Course Sale, Purchase and Escrow Agreement dated September 16, 2010
(filed as Exhibit 10.1 to Form 10-Q for the  quarter ended September 30, 2010, filed
November 2, 2010, and incorporated  herein  by reference).

Bay Golf Course Lease made and entered into effective September 30, 2010 (filed as
Exhibit 10.2 to Form 10-Q for  the quarter  ended September 30, 2010, filed November 2,
2010, and incorporated herein by reference).

Golf Academy Lease, made and entered into effective  October 1,  2010 (filed as
Exhibit 10.3 to Form 10-Q for  the quarter  ended September 30, 2010, filed November 2,
2010, and incorporated herein by reference).

10.4†

Supplemental Executive Retirement Plan (effective as of January 1, 1988) (filed as
Exhibit (10)B to Form 10-K for the year  ended December 31, 1988  (SEC File
No. 001-06510), and incorporated herein by reference).

10.5

10.6

10.7

10.8

10.9

10.10

Limited Liability Company  Agreement  of  Kapalua Bay Holdings, LLC, dated August 31,
2004 (filed as Exhibit 10(A) to Form 10-Q for the quarter  ended September 30, 2004, filed
November 12, 2004 (SEC File No. 001-06510), and incorporated herein by reference).

Settlement Agreement and Release  of  All Claims (Board of Water Supply of the County of
Maui vs. Shell Oil  Company, et al.) (filed as  Exhibit 10.5(i) to Form 10-K  for the  year
ended December 31, 1999 (SEC File No.  001-06510), filed  March 24, 2000, and
incorporated herein by reference).

Fee and Leasehold Mortgage, Security Agreement and Fixture Filing made by Kapalua
Bay, LLC in favor of Lehman Brothers Holdings, Inc.  (filed as Exhibit 10.2 to Form 8-K
filed July 20, 2006 and incorporated herein by  reference).

Completion Guaranty made by  Maui  Land  & Pineapple Company, Inc., The Ritz-Carlton
Development Company, Inc. and Exclusive  Resorts  Development Company, LLC in favor
of Lehman Brothers Holdings, Inc. (filed  as  Exhibit 10.4 to Form 8-K filed July  20, 2006
and incorporated herein by reference).

Recourse Guaranty made by  Maui  Land & Pineapple  Company, Inc., The Ritz-Carlton
Development Company, Inc. and Exclusive  Resorts  Development Company, LLC in favor
of Lehman Brothers Holdings, Inc. (filed  as  Exhibit 10.5 to Form 8-K filed July  20, 2006
and incorporated herein by reference).

Amended and Restated Construction  Loan  Agreement, dated as  of February  11, 2009, by
and among Kapalua Bay, LLC, Lehman Brothers Holdings Inc., Central  Pacific Bank,
Landesbank Baden-W¨urttemberg, Deutsche Hypothekenbank,  Swedbank AB, New  York
Branch, and MH Kapalua Venture, LLC  (filed as  Exhibit  10.55 to Form  10-K for  the year
ended December 31, 2008, filed March  31, 2009).

63

Exhibit No.

10.11

Master Assignment and Assumption and Modification  Agreement, dated as  of  February 11,
2009, by and among Kapalua Bay, LLC, Lehman  Brothers Holdings  Inc., Central Pacific
Bank, Landesbank Baden-W¨urttemberg, Deutsche Hypothekenbank,  Swedbank AB,  New
York Branch, and MH Kapalua Venture,  LLC  (filed  as  Exhibit 10.56 to Form  10-K for  the
year ended December 31, 2008, filed March  31, 2009).

10.12

Second Omnibus Amendment to Construction Loan Documents,  dated as of February 11,
2009, by and among Kapalua Bay, LLC, Lehman  Brothers Holdings  Inc., Central Pacific
Bank, Landesbank Baden-W¨urttemberg, Deutsche Hypothekenbank,  Swedbank AB,  New
York Branch, and MH Kapalua Venture,  LLC  (filed  as  Exhibit 10.57 to Form  10-K for  the
year ended December 31, 2008, filed March  31, 2009).

10.13† Maui Land & Pineapple Company, Inc.  2006  Equity and Incentive  Award Plan
(incorporated by reference to Appendix  B  of  the Definitive Proxy  Statement on
Schedule 14A filed on March 27, 2006).

10.14† Maui Land & Pineapple Company, Inc.  2003  Stock and Incentive Compensation Plan

(incorporated by reference to Appendix  B  of  the Definitive Proxy  Statement on
Schedule 14A filed on November 10,  2003).

10.15†

10.16†

Form of Stock Option Grant Notice and Form of Stock Option Agreement, pursuant to the
Maui Land & Pineapple Company, Inc.  2006  Equity and Incentive  Award Plan (filed as
Exhibit 10.9 to Form 10-Q for  the quarter  ended June 30, 2006, filed August 8, 2006, and
incorporated herein by reference).

Form of Restricted Stock Award Grant Notice and Form of Restricted Stock  Award
Agreement, pursuant to the Maui Land & Pineapple Company, Inc. 2006 Equity and
Incentive Award Plan (filed as Exhibit 10.10 to Form 10-Q for the quarter ended June 30,
2006, filed August 8, 2006, and incorporated herein by reference).

10.17(cid:1) Sale, Purchase and Lease Termination Agreement, entered into on March 28, 2007 (filed as

Exhibit 10.1 to Form 10-Q for  the quarter  ended March  31, 2007, filed May 9, 2007,  and
incorporated herein by reference).

10.18(cid:1) Second Amended and Restated Limited Liability Company  Agreement of W2005 Kapalua/

Gengate Hotel Holdings L.L.C., entered into  on  March 28, 2007 (filed as Exhibit 10.2 to
Form 10-Q for the quarter ended March  31,  2007, filed May 9, 2007, and incorporated
herein by reference).

Amended and Restated Credit Agreement, dated as  of  October 9, 2009, by and among
Maui Land & Pineapple Company, Inc.,  and  each  of the financial institutions  initially a
signatory thereto, and Wells Fargo Bank, National Association, as Administrative Agent
(filed as Exhibit 10.1 to Form 10-Q for the  quarter ended September 30, 2009 and
incorporated herein by reference).

First Modification Agreement dated as  of September 17, 2010, entered into by and among
Maui Land & Pineapple Company, Inc.,  and  each  of the financial institutions  initially a
signatory thereto (filed as Exhibit 10.4  to  Form 10-Q for the  quarter ended September 30,
2010, filed November 2, 2010, and incorporated herein by reference).

Second Modification Agreement  and  Waiver dated as  of December  22, 2010, entered into
by and among Maui Land & Pineapple Company, Inc.  and Wells Fargo Bank, National
Association.

Third Modification Agreement and Waiver dated as of February 23, 2011, entered into by
and among Maui Land & Pineapple Company, Inc.  and Wells Fargo Bank, National
Association.

10.19

10.20

10.21*

10.22*

64

Exhibit No.

10.23*

10.24

10.25

10.26

10.27

10.28

10.29

21.*

23.1*

31.1*

31.2*

32.1**

32.2**

Loan Agreement by and between American AgCredit,  FLCA  and Maui Land & Pineapple
Company, Inc., entered into as of December  22,  2010.

Fee and Leasehold Mortgage  with Absolute Assignment of  Leases and Rents, Security
Agreement and Fixture Filing, entered into on November 15, 2007  (filed as Exhibit 10.2  to
Form 8-K filed November 19, 2007 and incorporated herein by reference).

Securities Purchase Agreement  between Maui Land & Pineapple Company,  Inc., and
Ohana Holdings, LLC and ZG Ventures, LLC entered into on March 12, 2007 (filed  as
Exhibit 10.1 to Form 8-K filed March 15, 2007 and incorporated herein by reference).

Registration Rights Agreement between  Maui  Land &  Pineapple Company, Inc. and Ohana
Holdings, LLC and ZG Ventures, LLC  entered into on March  12, 2007 (filed as
Exhibit 10.2 to Form 8-K filed March 15, 2007 and incorporated herein by reference).

Amendment No. 1 to Registration Rights  Agreement,  entered into as of March 10, 2008
(filed as Exhibit 10.50 to Form 10-K/A for the  year ended December 31,  2007, filed April 1,
2009, and incorporated herein by reference).

Waiver and Amendment No.  2 to Registration Rights Agreement, dated  as of April  30,
2008, by and among Maui Land & Pineapple Company, Inc., Ohana Holdings, LLC, and
ZG Ventures, LLC.(1) (filed  as Exhibit  10.3 to Form  10-Q for the quarter ended March 31,
2008, filed May 7, 2008, and incorporated herein  by reference).

Form of Convertible Note Purchase Agreement (filed as Exhibit 10.1 to Form 8-k dated
June 22, 2010, Filed June 22, 2010 and incorporated herein by  reference).

Subsidiaries of Maui Land & Pineapple Company, Inc.

Consent of Deloitte & Touche LLP, Independent Registered Public Accounting Firm, dated
March 14, 2011.

Certification of Chief Executive Officer Pursuant to Rule 13a-14(a) / 15d-14(a) of the
Securities Exchange Act of 1934.

Certification of Chief Financial Officer Pursuant to Rule 13a-14(a) / 15d-14(a) of the
Securities Exchange Act of 1934.

Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act  of  2002.

Certification of Chief Financial Officer Pursuant to 18 U.S.C.  Section 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act  of  2002.

*

Filed herewith.

** Furnished herewith and not ‘‘filed’’ for purposes of Section 18 of the Securities Exchange Act of

1934, as amended.

† Management contract or compensatory plan  or arrangement  required to be filed as an  exhibit to

this  Form pursuant to Item 15(c) of  Form 10-K.

(cid:1) Portions  of this exhibit have been omitted pursuant  to  a request for confidential  treatment under
Rule 24-b-2 of the Exchange Act. The  omitted material has been separately filed with  the
Securities and Exchange Commission.

65

Pursuant to the requirements of Section  13  or 15(d) of the Securities Exchange Act of 1934, the

Registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized, on March 14, 2011.

SIGNATURES

MAUI LAND & PINEAPPLE COMPANY, INC.

By:

/s/ WARREN H. HARUKI

Warren H. Haruki
Interim Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has  been signed

below by the following persons on behalf of  the Registrant and  in the  capacities and  on the  dates
indicated.

By /s/ WARREN H.  HARUKI

Warren H. Haruki, Chairman of the  Board &
Interim Chief Executive Officer (Principal
Executive Officer)

Date March 14, 2011

Date March 14, 2011

Date March 14, 2011

Date March 14, 2011

Date March 14, 2011

Date March 14, 2011

Date March 14, 2011

Date March 14, 2011

Date March 14, 2011

By /s/ STEPHEN M.  CASE

Stephen M. Case, Director

By /s/ DAVID A. HEENAN

David A. Heenan, Director

By /s/ KENT T. LUCIEN

Kent T. Lucien, Director

By /s/ DUNCAN MACNAUGHTON

Duncan MacNaughton, Director

By /s/ ARTHUR C. TOKIN

Arthur  C. Tokin, Director

By /s/ FRED E. TROTTER III

Fred E. Trotter III, Director

By /s/ TIM T. ESAKI

Tim T. Esaki, Chief Financial Officer (Principal
Financial  Officer)

By /s/ ADELE H. SUMIDA

Adele H. Sumida, Controller & Secretary
(Principal Accounting Officer)

66