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Maui Land & Pineapple Company, Inc.
Annual Report 2012

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FY2012 Annual Report · Maui Land & Pineapple Company, Inc.
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UNITED STATES
SECURITIES  AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark  One)

(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)  OF THE SECURITIES

EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2012

OR

(cid:2) TRANSITION REPORT PURSUANT TO SECTION  13 OR 15 (d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the transition period from 

 to 

Commission file number 001-06510
MAUI LAND & PINEAPPLE COMPANY, INC.
(Exact name of registrant as specified in its charter)

HAWAII
(State or other jurisdiction of
incorporation or organization)

200 VILLAGE ROAD,
LAHAINA, MAUI, HAWAII
(Address of principal executive offices)

99-0107542
(IRS  Employer
Identification number)

96761
(Zip Code)

Securities  registered pursuant to Section 12(b) of the Act:

Registrant’s telephone number, including area  code (808) 877-3351

Title of Each Class

Name  of Each Exchange on Which Registered

Common Stock, without Par Value
Securities registered pursuant to Section 12(g) of the Act: None

New York Stock Exchange

Indicate  by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act.  Yes (cid:2) No (cid:1)

Indicate  by check mark if the registrant is not required to file  reports pursuant to Section 13 or Section 15(d) of the

Act.  Yes (cid:2) No (cid:1)

Indicate  by check mark whether the registrant (1) has filed all reports  required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or  for such shorter period that the registrant was required to file such reports),
and (2) has been  subject to such filing requirements for the past  90 days. Yes (cid:1) No (cid:2)

Indicate  by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or
for such shorter  period that the registrant was required to  submit  and  post such files). Yes (cid:1) No (cid:2)

Indicate  by check mark if disclosure of delinquent filers  pursuant to Item 405 of Regulation S-K is not contained herein, and  will

not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in
Part III of this Form 10-K or any amendment to this Form 10-K. (cid:1)

Indicate  by check mark whether the registrant is a large  accelerated filer, an accelerated filer,  a  non-accelerated  filer, or a smaller
reporting company. See the definitions of ‘‘large accelerated  filer,’’  accelerated filer’’ and ‘‘smaller reporting company’’ in Rule 12b-2 of
the Exchange Act. (Check one):
Large accelerated filer (cid:2)

Smaller reporting company (cid:1)

Accelerated filer (cid:2)

Non-accelerated filer (cid:2)
(Do  not check if  a
smaller reporting company)

Indicate  by check mark whether the registrant is a shell Company  (as defined in Rule 12b-2 of the Exchange Act). Yes (cid:2) No (cid:1)

The  aggregate market value of the registrant’s common stock held by non-affiliates of the registrant on June 30, 2012, the last

business day  of the registrant’s most recently completed second fiscal quarter, computed by reference to the last sale price of the
registrant’s common stock as reported by the New York Stock Exchange on such date, was approximately $25,531,000. This computation
assumes  that  all  directors, executive officers and persons known to the Company to be the beneficial owners of more than ten percent
of the Company’s common stock are affiliates of the Company. Such assumption should not be deemed conclusive for any other
purpose.

At  March 1, 2013, the number of shares outstanding of the registrant’s  common stock was 18,763,511.

Documents incorporated by reference:

In accordance with General Instruction G(3) to Form  10-K, certain information required by Part III of Form 10-K is incorporated

into this Annual  Report on Form 10-K by reference to the registrant’s  definitive proxy statement for its 2013 annual meeting of
stockholders, which will be filed with the Securities and Exchange Commission within 120 days after the close of its fiscal year ended
December 31,  2012. Only those portions of the proxy statement that  are  specifically incorporated by reference herein shall constitute a
part of this annual report on Form 10-K.

FORWARD-LOOKING STATEMENTS AND RISKS

This Annual Report on Form 10-K filed by  Maui  Land & Pineapple Company, Inc. with the
Securities and Exchange Commission, or SEC, contains forward-looking statements intended to qualify
for the safe harbor from liability established by  the Private Securities Litigation Reform  Act of 1995.
These statements relate to future events or our  future financial  performance  and involve known and
unknown risks, uncertainties and other factors that  may  cause our actual results, levels of activity,
performance or achievements to differ materially  from any future  results, levels of activity,  performance
or achievements expressed or implied by these forward-looking statements. These statements can be
identified by the fact that they do not relate  strictly to historical or current facts. They  contain words
such  as ‘‘may,’’ ‘‘will,’’ ‘‘project,’’ ‘‘might,’’ ‘‘expect,’’ ‘‘believe,’’ ‘‘anticipate,’’ ‘‘intend,’’ ‘‘could,’’ ‘‘would,’’
‘‘estimate,’’ ‘‘continue,’’ or ‘‘pursue,’’ or the negative or other variations thereof or  comparable
terminology. Actual results could differ materially from those projected  in forward-looking statements
as a result of the following factors, among others:

(cid:127) unstable macroeconomic market conditions,  including, but not limited to, energy costs, credit

markets and changes in income and asset  values;

(cid:127) risks associated with real estate investments  generally, and  more specifically, demand  for real

estate and tourism in Hawaii;

(cid:127) risks due to our joint venture relationships;

(cid:127) our  ability to complete land development projects within forecasted  time and budget

expectations, if at all;

(cid:127) our  ability to obtain required land use entitlements  at reasonable costs, if  at all;

(cid:127) our  ability to compete with other developers  of  luxury real estate in Maui;

(cid:127) obligations related to Kapalua Bay Holdings, LLC (Bay Holdings), including  the possible

purchase of certain amenities of the  Residences at  Kapalua Bay, certain limited  guarantees
entered into with respect to the completion of the Residences at Kapalua Bay  or certain limited
recourse obligations with respect to Bay Holdings;

(cid:127) potential liabilities and obligations under various  federal, state  and  local environmental

regulations with respect to the presence  of  hazardous or toxic substances;

(cid:127) changes in weather conditions or the occurrence  of natural disasters;

(cid:127) our  ability to maintain the listing of our common stock on  the New York  Stock Exchange;

(cid:127) our  ability to comply with funding requirements for  our  defined benefit pension plans;

(cid:127) our  ability to comply with the terms of our indebtedness, including  the financial covenants set
forth therein, and to extend the maturity  date, or  refinance such  indebtedness, prior to its
maturity date;

(cid:127) our  ability to raise capital through the  sale of certain real estate assets; and

(cid:127) availability of capital on terms favorable to us, or at all.

Such risks and uncertainties also include those risks  and  uncertainties  discussed under  the headings

‘‘Business,’’ ‘‘Risk Factors,’’ and ‘‘Management’s Discussion and Analysis of Financial Condition and
Results of Operations’’ in this annual report, as well as other factors described from time to time  in
our other reports filed with the SEC. Although we believe that our opinions and expectations  reflected
in the  forward-looking statements are reasonable as of the date of this report, we cannot guarantee
future results, levels of activity, performance  or achievements, and our  actual results may differ
substantially from the views and expectations  set  forth in this report. Thus, you should  not  place undue

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reliance on any forward-looking statements.  New  factors emerge from time to time, and  it is not
possible for us to predict which factors will  arise. In addition, we cannot assess the  impact  of  each
factor on  our business or the extent to which any factor,  or  combination of factors,  may cause actual
results to differ materially from those  contained in any forward-looking statements. Further, any
forward-looking statements speak only  as  of  the date  made  and, except as required by law, we
undertake no obligation to publicly revise our forward-looking statements to reflect events  or
circumstances that arise after the date  of this  report.

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Forward Looking Statements and Risks

TABLE OF CONTENTS

PART I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.

PART II
Item 5.

Item 6.
Item 7.

Market for Registrant’s Common Equity, Related Stockholder Matters and  Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition  and  Results  of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative  Disclosures About Market Risk . . . . . . . . . . . . . . . . . . .
Financial Statements and  Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with  Accountants on  Accounting and Financial
Item 9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III
Item 10.
Item 11.
Item 12.

Item 13.
Item 14.

PART IV
Item 15.

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners  and Management  and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and  Related  Transactions, and Director  Independence . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Item 1. BUSINESS

Overview

PART I

Maui Land & Pineapple Company, Inc. is a Hawaii corporation and the successor  to  a business

organized in 1909. Depending upon the context, the  terms the ‘‘Company,’’ ‘‘we,’’ ‘‘our,’’ and ‘‘us,’’
refer to either Maui Land & Pineapple Company, Inc. alone, or to Maui Land &  Pineapple
Company, Inc. and its subsidiaries collectively. The Company consists  of  a landholding and operating
parent company, its principal subsidiary,  Kapalua Land Company, Ltd.  and  certain other subsidiaries of
the Company.

The Company owns approximately 23,300 acres of land  on Maui and develops, sells, and manages

residential, resort, commercial, and industrial real estate through  the following business segments:

(cid:127) Real Estate—Our real estate operations consist of  land  planning and entitlement, development,

and sales.

(cid:127) Leasing—Our leasing activities include commercial,  industrial  and agricultural land  and facilities

leases, licensing of our registered trademarks and  trade  names,  and stewardship and
conservation efforts.

(cid:127) Utilities—We operate two publicly-regulated utility companies which provide potable and

non-potable water and sewage transmission services to the  Kapalua Resort. In addition,  we also
manage ditch, reservoir and well systems which provide non-potable irrigation water to West and
Upcountry Maui areas.

(cid:127) Resort Amenities—Within the Kapalua Resort, we manage a full-service  spa, a beach club, and a

private club membership program.

Additional information and operating  results pertaining to the above business segments can be

found under the heading ‘‘Description of Business’’ in this Item 1 and in Note 12 of our Notes to
Consolidated Financial Statements in  Item  8 of this annual report.

Fiscal Year 2012 Business Developments

The following highlights several of our  significant business developments  during 2012.

Bay Holdings—On June 13, 2012, the lenders of the Residences  at Kapalua Bay construction loan

filed  for foreclosure against Bay Holdings, the sole  member of Kapalua  Bay LLC (‘‘Kapalua Bay’’), and
other entities related to the project. In September 2012,  three of the  lenders assigned  their loans and
other interests to a non-affiliated investment company. A public  auction  for the  foreclosure proceeding
was held on December 3, 2012 and on  January 31, 2013,  the investment company  was confirmed as the
successful bidder of Kapalua Bay’s assets.

Land Use Entitlements—On December 21, 2012, the Maui County Council gave final approval of
the county’s general plan, which outlines and directs the future growth areas on Maui. Several of our
landholdings received favorable treatment  including the designation of approximately 290  acres in
Upcountry Maui as a ‘‘Small Town.’’

Asset Sale—In January 2012, we sold 89 acres comprising a portion of our former agricultural  land

in Upcountry Maui for $1.5 million.

Utility Companies—In February 2012, the operations of Kapalua Water Company, Ltd. and

Kapalua Waste Treatment Company, Ltd.  were outsourced to a management company which specializes
in operating water systems in Hawaii.

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Ladies Professional Golf Association (LPGA)—In January 2012, we reached a settlement of our
dispute with the LPGA regarding a contractual obligation to sponsor annual golf tournaments through
October 2013. We paid $1 million to the  LPGA during 2012 in settlement of all claims.

Defined Benefit Pension Plans—In November 2012, we reached a settlement  with the Pension
Benefit Guaranty Corporation (PBGC) regarding additional collateral that was required to secure our
unfunded pension liability as a result  of  the cessation of our  golf operations  in 2011.

New York Stock Exchange (NYSE)—In  October 2012, we received notification from the NYSE that

we were not in compliance with the NYSE’s continued listing standards because our  average market
capitalization was less than $50 million  over a  30 trading-day period and our most  recently  reported
shareholders’ equity was less than $50 million. As prescribed by NYSE procedures,  on December 3,
2012 we submitted a business plan to the  NYSE demonstrating our  ability to achieve compliance with
the continued listing standards within  18  months. On January 11,  2013, we were  informed that the
NYSE accepted our business plan.

For a  further discussion about our business  developments in 2012, see ‘‘Management’s Discussion

and Analysis of Financial Condition and Results of  Operations,’’ in Item 7 of this annual report.

Description of Business

Real Estate

Our Real Estate segment includes all  land planning and  entitlement, development  and sales
activities for our landholdings on Maui.  Our  principal real estate development is the  Kapalua  Resort, a
master-planned, destination resort community located  in West  Maui  encompassing  approximately 1,650
acres.

Real Estate Planning and Entitlements—Appropriate entitlements must be obtained for land  that is
intended for development. Securing proper land  entitlement is a  process that requires obtaining county,
state and federal approvals, which can  take many years to complete  and entails  a variety  of risks.  The
entitlement process requires that we satisfy all conditions and restrictions imposed in  connection with
such governmental approvals, including, among other things,  construction  of infrastructure
improvements, payment of impact fees—for  conditions such as parks and traffic mitigation—restrictions
on permitted uses of the land, and provision of affordable housing.  We  actively work with the
community, regulatory agencies, and  legislative bodies  at all levels  of government in an effort to obtain
necessary entitlements consistent with  the needs of the community.

We  have approximately 1,500 acres of land in Maui that are  in various stages  of the development

process. The breakdown of these acres is  as follows:

Location

Number of
Acres

Zoned for
Planned Use

Kapalua Resort . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other West Maui . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Upcountry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

900
300
300

Yes
Yes
No

We  are engaged in planning, permitting  and entitlement activities  for our development  projects,
and we intend to proceed with construction and  sales  of  the following projects, among others, when
internal and external factors permit:

(cid:127) Kapalua Resort: As presently planned, the development  of  the resort is comprised of

approximately 800 single and multi-family residential  units, approximately 30,000 square  feet of
new commercial/retail space and up  to  27 additional holes  of golf on  a total of 900  acres.  The
planned development includes the projects  formerly referred to as Kapalua Mauka and  the

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Village at Kapalua as well as other projects. Design  and permitting  for various components of
the master plan are underway.

(cid:127) Pulelehua: This project is designed to be a new  community for working families in West Maui. It
encompasses 312 acres and is currently  planned to include 13 acres for an  elementary school,
882 dwelling units, 91 acres of usable  open space, and  a  traditional  village center  with a mix of
residential and neighborhood-serving commercial uses. In November 2011, this project received
final zoning approval from the County of  Maui.  Planning  and  subdivision work  for this project is
underway.

(cid:127) Hali`imaile Town: An expansion of the existing plantation town in  Upcountry Maui, this project
is contemplated to be a holistic traditional community with agriculture and sustainability as core
design elements. On December 21, 2012, the Maui County Council  gave final  approval of the
county’s general plan, which included designating 290 acres of  our Hali’imaile Upcountry lands
as urban ‘‘Small Town.’’ Development of this area will require further county and  state approvals
which are expected to take several years.

Real Estate Development—We are currently engaged in engineering  and  design activities for  our

development projects.

Real Estate Sales—In 2012, we sold an 89-acre parcel in Upcountry  Maui  for $1.5 million.  We have
a general brokerage subsidiary, Kapalua Realty Company, Ltd., which is located in the Kapalua  Resort.
Revenues from this operating segment  for  2012 consisted of  real estate sales and commissions
recognized mainly from sales of existing real estate within  the resort and totaled $2.5 million, or
approximately 16% of consolidated revenues  for the year ended December 31, 2012.

The price and market for luxury and other real estate  in Maui is highly cyclical based principally
upon interest rates, the general real estate  markets in  the mainland United States and specifically the
West  Coast, the popularity of Hawaii  as  a vacation destination and second-home market, the general
condition of the economy in the United  States  and Asia, and the relationship  of the dollar to foreign
currencies. Our real estate business faces  substantial competition from other land developers on the
island of Maui, as well as in other parts  of Hawaii  and the mainland United  States.

Leasing

Our Leasing segment activities include commercial, light industrial and agricultural land leases,

licensing of our registered trademarks and trade  names, and stewardship and conservation efforts.

Commercial and Industrial Leases—We are the lessor of approximately 155,000 square  feet of
commercial retail and light industrial space  leases, mainly in the Kapalua Resort and  West  Maui areas.
We  manage the leases of the majority  of the  restaurants, retail outlets and activities in the Kapalua
Resort.

Agricultural Leases—We are the lessor of 1,900 acres of diversified  agriculture  land leases  in West

and Upcountry Maui.

Trademark and Trade Name Licensing—We currently have licensing agreements for  the use of our

registered Kapalua trademarks and trade  names with several different companies, mainly in conjunction
with the leasing of our commercial spaces  and agricultural lands.

Stewardship and Conservation—We manage the conservation of an 8,600-acre nature  and  watershed
preserve in West Maui. A portion of  our stewardship and conservation efforts is  subsidized by the State
of Hawaii and other organizations.

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Revenues from our Leasing segment  totaled $5.8 million, or approximately 36%  of consolidated

revenues for the year ended December  31, 2012.

Our leasing operations face substantial  competition from other property  owners in  Maui  and

Hawaii.

Utilities

Our Utilities segment includes the operations  of our two  Hawaii Public Utilities  Commission-
regulated subsidiaries, Kapalua Water  Company, Ltd.  and  Kapalua Waste  Treatment  Company, Ltd. In
addition, we also manage non-potable  irrigation water  systems in West and Upcountry  Maui areas.

Kapalua Water Company, Ltd. provides potable and non-potable water  utility services  in the
Kapalua Resort area, including the Kapalua Plantation  Golf  Course  (PGC)  and the  Kapalua Bay Golf
Course (Bay Course), The Ritz-Carlton Kapalua  hotel, the Residences  at  Kapalua  Bay, and landscaped
common areas.

Kapalua Waste Treatment Company, Ltd. provides sewage collection and transmission services  in

the Kapalua Resort area. Waste water treatment  is processed by the  County of Maui’s facility in
neighboring Lahaina, Maui.

In February 2012, the operations of Kapalua Water Company, Ltd.  and Kapalua Waste Treatment

Company, Ltd were outsourced to a management company which specializes in  operating water  systems
in Hawaii.

Non-Potable Irrigation Water System—We also own and operate several non-potable  ditch, reservoir

and well systems, which provide irrigation water primarily to the County  of Maui, the PGC and  Bay
Course, and agricultural users in West  and  Upcountry Maui areas.

Revenues from our Utilities segment totaled  $3.5 million, or approximately 22% of  consolidated

revenues for the year ended December  31, 2012.

Our utility services are primarily affected by the  amount  of  rainfall and the level of development

and volume of visitors in the Kapalua  Resort area. In addition, our water and sewage system
infrastructure requires periodic and ongoing  maintenance, which  in some  cases can  involve  significant
capital expenditures. Due to the regulated nature surrounding water sources and  transmission
infrastructure on Maui, we do not face  any  substantial competition  for  our water utility services.

Resort Amenities

Our Resort Amenities segment includes operating the  Kapalua Spa, the Beach Club, and  the

Kapalua Club membership program.

Kapalua Spa is a 30,000 square foot full-service spa that  opened in  July  2009 as part of the
Residences at Kapalua Bay. The Kapalua  Spa is owned by Kapalua Bay ,  and is leased  by  us  on a
month-to-month basis. It is open to guests  of  the resort.

Beach Club is a private pool-side dining  facility that opened in  July 2009 for members of the
Kapalua Club. It is located in the Residences at  Kapalua Bay. The  Beach Club is owned by Kapalua
Bay and is leased by us on a month-to-month basis.

Kapalua Club is a private non-equity club membership program which provides certain benefits and

privileges within the Kapalua Resort for  its members.

Revenues from our Resort Amenities segment  totaled $4.2 million, or  approximately 26%  of

consolidated revenues for the year ended December 31, 2012.

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The viability of our resort amenities  and the club membership  program  are principally  dependent

on the overall appeal and success of  the Kapalua Resort. The resort  faces competition  from other
resort destination communities on Maui  and other parts of Hawaii,  including Kaanapali, and  Wailea.

Discontinued Operations

In December 2009, we ceased all agriculture  operations. In April 2011, we ceased management  of

the PGC and Bay Course after the owner  engaged a new operator. During  2011, we  entered into
long-term lease arrangements for our retail stores  in the Kapalua Resort and in  September 2011, we
ceased our retail operations. Our former agriculture,  golf  and retail businesses are reported as
discontinued operations in this annual  report.

Employees

As of December 31, 2012, we had 17  employees, none of whom are members of a collective

bargaining group.

Available  Information

Our Internet address is  www.mauiland.com. Information about the Company is  also available on

www.kapalua.com. Reference in this  annual report to these website addresses does  not constitute
incorporation by reference of the information contained  on the  websites. We make available free  of
charge on or through our website our annual  reports on Form 10-K, quarterly  reports on  Form 10-Q,
current  reports on Form 8-K, and other reports  filed or furnished pursuant to Section  13(a) or 15(d) of
the Exchange Act, as soon as reasonably  practicable  after we  electronically file such material with, or
furnish it to, the SEC. We also make available  through our website  all filings of  our executive officers
and  directors on Forms 3, 4 and 5 pursuant to Section 16  of the Exchange  Act. These filings are also
available on the SEC’s website at www.sec.gov.

Executive Officers of the Company

The names, ages and certain biographical information about our executive officers,  as of

February 28, 2013, are provided below.

Warren H. Haruki (60) . . . Mr. Haruki has been  Chief Executive Officer of the Company since May

2011 and Executive Chairman of our  Board since January 2009. He has
been a director on our Board since 2006.  Mr. Haruki has served as
President and Chief Executive Officer of Grove Farm Company, Inc., a
land development company located on Kauai, Hawaii since February
2005. He was President of GTE Hawaiian Tel and Verizon Hawaii,
communications providers, from 1991  to  2003. Mr. Haruki serves on the
Board  of Hawaiian Telcom, a communications provider, and on the
Boards of several privately-held companies.

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Ryan L.  Churchill  (41) . . . Mr. Churchill  has served as President and Chief Operating  Officer  of  the

Company since February 2010 and as Senior  Vice President-Corporate
Development of the Company since March  2007. He served as Vice
President-Community Development from November  2005 to  March 2007.
Mr. Churchill was Vice President/Planning  of  Kapalua Land
Company, Ltd., the operating subsidiary responsible  for the Company’s
Community Development and Resort  segments, from June 2004 to
November 2005, and Development Manager from October 2000  to  June
2004. Mr. Churchill serves on the Boards of various  non-profit
organizations.

Tim T. Esaki (50) . . . . . . . Mr. Esaki has served as Chief Financial Officer of  the Company since

May  2010. Mr. Esaki was appointed as the  Deputy Director of the
Department of Public Works for the County of Hawaii from 2009 to
April 2010. From 2003 to 2009, he was  Senior Vice President of Finance
and Accounting for 1250 Oceanside Partners, the developer and operator
of a 1,500-acre, master-planned, residential golf and country club
community in Kona, Hawaii.

Item 1A. RISK FACTORS

The following is a summary of certain  risks we face in  our business.  They are not the only risks  we

face. Additional risks that we do not yet  know  of or that we currently believe are immaterial  may also
impair our business operations. If any  of the  events or circumstances described in the following risks actually
occurs, our business, financial condition or results  of operations could  suffer, and the  trading price of our
common stock could decline. In assessing  these risks, investors should  also refer  to the  other information
contained or incorporated by reference in our other filings with the SEC.

Risks Related to our Business

Unstable macroeconomic market conditions could continue  to materially  and adversely affect our operating
results.

Our operations and performance depend  significantly  on worldwide economic conditions.
Uncertainty about current global economic conditions poses a risk to our business as consumers,
tourists and real estate investors postpone  or reduce  spending in response to tighter  credit markets,
higher  energy costs, negative financial  news, reduced consumer confidence, and/or  declines in income
or asset values, which could have a material  negative effect on  the demand for our products and
services. Other factors that could influence demand include increases in fuel and other energy costs,
conditions in the residential real estate and mortgage markets, interest rates, labor costs, access  to
credit on reasonable terms, and other  macroeconomic factors affecting consumer  spending  behavior.
These and other economic factors could have  a material  adverse effect on demand  for our products
and services and on our financial condition and operating results.

In addition, although economic conditions appear  to  be  improving, if the current equity and  credit
markets do not continue to improve  or  further deteriorate, or if our  expenses increase  unexpectedly, it
may become necessary for us to raise  additional capital in the form  of a debt or equity financing, or a
combination of the two. If economic conditions  do not improve, it could make any debt or equity
financing more difficult, more costly,  and, in the  case of  an equity financing, more  dilutive to our
existing stockholders. Failure to secure  any necessary financing in  a timely manner and  on favorable
terms could have a material adverse effect  on  our ability to execute our current business strategy, as
well as our financial performance and stock price.

6

Real estate investments are subject to numerous risks and we  are negatively impacted by the  downturns in the
real estate market.

We  are subject to the risks that generally relate to investments in real property because  we develop

and sell real property, primarily for residential use.  The market for  real estate on Maui  and in Hawaii
generally tends to be highly cyclical and is  typically affected by numerous changes  in local,  national and
worldwide conditions, especially economic conditions, many of  which are beyond our control, including
the following:

(cid:127) periods of economic uncertainty and weakness in Hawaii  and  in the United  States generally;

(cid:127) continuing high unemployment rates and low  consumer confidence;

(cid:127) the current sovereign debt crises affecting several  countries in the European Union  and concerns

about sovereign debt of the United States;

(cid:127) the general availability of mortgage financing, including the effect of more stringent lending

standards for mortgages and perceived  or actual changes  in interest rates;

(cid:127) increased energy costs, including fuel costs, which could impact the  cost and desirability  of

traveling to Hawaii;

(cid:127) local, state and federal government regulation, including  eminent domain laws, which may result

in a taking for less compensation than the  owner believes the property  is worth;

(cid:127) the popularity of Maui in particular and Hawaii in  general  as a vacation destination or  second

home market;

(cid:127) the relationship of the dollar to foreign currencies;

(cid:127) tax law changes, including potential limits  or elimination  of  the deductibility of certain mortgage

interest expense, the application of the alternative minimum tax, real property taxes and
employee relocation expenses; and/or

(cid:127) acts of God, such as tsunamis, hurricanes, earthquakes and other natural  disasters.

Changes in any of the foregoing could have a material adverse effect  on our business by causing a
more significant general decline in the  number of residential  or luxury real estate sales and/or  prices of
the units available for sale, which, in  turn, could adversely affect our revenues and  profitability. During
low periods of demand, real estate product may remain in  inventory for  much  longer than expected  or
be sold at lower than expected returns,  or even at  a loss, which could impair our  liquidity and  ability to
proceed with additional land development projects and negatively affect our operating results.
Sustained adverse changes to our development plans could  result in additional impairment charges or
write-offs of deferred development costs,  which could  have a material adverse  impact  on our financial
condition and results of operations. In addition, in  the current economic environment,  equity real
estate investments may be difficult to  sell  quickly  and we may not be able to adjust our  portfolio  of
properties quickly in response to economic or  other conditions.

Because we are located in Hawaii and therefore apart  from the mainland United States, our financial results
are more sensitive to certain economic  factors, such as spending on tourism and increased fuel and  travel
costs, which may adversely impact and materially affect our business, financial condition and results of
operations.

Our businesses are dependent on attracting visitors to the  Kapalua Resort, to Maui, and  to  the
State of Hawaii as a whole. Economic factors that  affect the number of  visitors, their  length of stay or
expenditure levels will affect our financial  performance. Factors  such as the continuing worldwide
economic uncertainty and weakness,  continuing  high unemployment rates in  Hawaii and  the mainland

7

United States, natural disasters, substantial increases in the  cost of energy,  including fuel costs, and
events in the airline industry that may  reduce passenger capacity  or increase  traveling  costs could
reduce the number of visitors to the Kapalua  Resort  and  negatively affect a potential buyer’s demand
for our  ongoing and future property  developments, each  of which could have  a material adverse impact
on our business, financial condition and results  of operations. In  addition,  the threat, or perceived
threat, of heightened terrorist activity  in  the United  States  or  other geopolitical events,  or the spread  of
contagious diseases could negatively affect a potential visitor’s choice of vacation destination or second
home location and as a result, have a material  adverse  impact on our business, financial condition and
results of operations.

We are involved in joint ventures and are subject to  risks associated with joint venture  relationships.

We  are involved in partnerships, joint  ventures and other joint business  relationships, and may

initiate future joint venture projects.  We  currently have a  51% interest in Bay Holdings, the  joint
venture that constructed the Residences at Kapalua Bay.

A joint venture involves certain risks such  as:

(cid:127) our  actual or potential lack of voting  control  over the joint venture;

(cid:127) our  ability to maintain good relationships with our joint venture partners;

(cid:127) a venture partner at any time may have economic or business interests that are inconsistent with

ours, especially in light of the ongoing  economic uncertainty  and weakness;

(cid:127) a venture partner may fail to fund its share of operations and development activities, or  to  fulfill

its  other commitments, including providing accurate and timely accounting and financial
information to us; and

(cid:127) a joint venture or venture partner could lose  key  personnel.

In connection with our joint venture projects, we may be asked to guarantee the joint venture’s
obligations, or to indemnify third parties  in connection with a  joint venture’s contractual arrangements.
If we  were to become obligated under such arrangement  or  become subject to the risks associated with
joint venture relationships, our business,  financial condition and  results of  operations may  be  adversely
affected.

We have  purchase commitments related to the amenities at the Residences at Kapalua Bay project  and  have
entered into limited guarantees for completion of the project and certain limited recourse  obligations  of Bay
Holdings.

Bay Holdings, constructed a new project consisting  of  residential development on land that it owns
at the site of  the former Kapalua Bay  Hotel, and a spa on an adjacent parcel of land that is  owned by
us and leased to Bay Holdings. In connection  with the  construction loan agreement, we  and other
members of Bay Holdings, entered into a  completion  guaranty and  a recourse guaranty.  Under the
completion guaranty, members of Bay Holdings agreed  to  guarantee  substantial completion of the
project. Under the recourse guaranty, members of Bay Holdings  agreed to reimburse the lenders  for
losses incurred due to specified actions of Bay Holdings, including, without limitation,  fraud or
intentional misrepresentation, gross negligence, physical waste of project assets,  and breach of certain
environmental provisions of the construction loan agreement. Our guarantees do not include  payment
in full of the loan. Construction of the  project was completed  by the  end  of 2009, but the completion
guaranty will remain in place until all construction  contracts have been fully settled and  paid. Pursuant
to a previous agreement, we have a commitment  to  purchase  the spa, beach club improvements and the
sundry store (the ‘‘Amenities’’) from Bay Holdings at the actual construction  cost of approximately
$35 million. As of December 31, 2012, we have recorded an estimated liability under the  completion

8

and recourse guarantees of $4.1 million, and we and the other members of Bay  Holdings are working
with the lenders to settle the terms of  the loan agreement and the purchase and payment  terms of the
Amenities. We do not have sufficient  liquidity to purchase  the Amenities  at the actual  construction
costs. In June 2012, the lenders of the  Residences at Kapalua Bay  construction  loan filed for
foreclosure against Bay Holdings and other entities related to the project. A  public  auction for the
foreclosure  proceeding  was  held  on  December  3,  2012  and  on  January  31,  2013,  a  third-party
investment company was confirmed as  the successful bidder  of Kapalua  Bay’s assets.

If we are unable to complete land development  projects within forecasted time and budget expectations, if at
all, our financial results may be negatively  affected.

We  intend to develop resort and other  properties as suitable opportunities arise, taking  into
consideration the general economic climate.  New  project developments have a number of risks,
including risks associated with:

(cid:127) construction delays or cost overruns  that may increase  project costs;

(cid:127) receipt of zoning, occupancy and other required governmental permits  and  authorizations;

(cid:127) development costs incurred for projects that are not  pursued to completion;

(cid:127) earthquakes, tsunamis, hurricanes, floods, fires or  other natural  disasters that could adversely

impact a project;

(cid:127) defects in design or construction that may result  in additional costs to remedy or require all or  a

portion of a property to be closed during the period required to rectify the situation;

(cid:127) ability to raise capital;

(cid:127) impact of governmental assessments such as  park fees or affordable  housing requirements;

(cid:127) governmental restrictions on the nature or  size of a  project  or timing of  completion; and

(cid:127) the potential lack of adequate building/construction  capacity for large development  projects.

If any development project is not completed on time  or within budget,  this could have a material

adverse effect on our financial results.

If we are unable to obtain required land use entitlements at reasonable costs,  or at all,  our operating  results
would be adversely affected.

The financial performance of our Real Estate segment  is closely related to our success in obtaining
land  use entitlements for proposed development projects. Obtaining all  of the necessary entitlements to
develop a parcel of land is often difficult, costly and may take several  years,  or more, to complete. In
some situations, we may be unable to  obtain the necessary entitlements to  proceed with  a real estate
development or may be required to alter our plans for  the development. Delays  or failures to obtain
these entitlements may have a material adverse effect on our  financial results.

If we are unable to successfully compete with  other  developers  of real estate in Maui, our financial results
could be materially adversely affected.

Our real estate products face significant competition from other  luxury resort  real estate properties

on Maui, and from other residential property  in Hawaii and the mainland  United States. In many
cases, our competitors are larger than  us and have  greater access to capital.  If we  are unable to
compete with these competitors, our  financial results could be materially  adversely affected.

9

We may  be subject to certain environmental  regulations under which we may have additional liability  and
experience additional costs for land development.

Various federal, state, and local environmental laws, ordinances and  regulations  regulate our
properties and could make us liable for  the costs of removing or cleaning up hazardous  or toxic
substances on, under, or in property  we currently own  or operate or that  we previously owned or
operated. These laws could impose liability without regard to whether we knew  of, or were responsible
for, the presence of hazardous or toxic substances. The presence  of hazardous or toxic  substances, or
the failure to properly clean up such substances when present, could jeopardize our ability to develop,
use, sell or rent the real property or  to  borrow using  the real property  as collateral.  If we  arrange  for
the disposal or treatment of hazardous or  toxic wastes, we could be liable  for the  costs of removing or
cleaning up wastes at the disposal or  treatment  facility,  even if  we never  owned or operated that
facility. Certain laws, ordinances and regulations, particularly those  governing the management  or
preservation of wetlands, coastal zones  and threatened or endangered species, could limit our ability to
develop, use, sell or rent our real property.

Changes in weather conditions or natural disasters could adversely impact  and materially affect our business,
financial condition and results of operations.

Natural disasters could damage our resort and real  estate holdings, resulting in  substantial repair

or replacement costs to the extent not  covered by insurance, a reduction in property values, or a loss of
revenue, each of which could have a  material adverse impact on  our business,  financial condition  and
results of operations. Our competitors  may be affected differently  by such changes in weather
conditions or natural disasters depending on the location  of  their  assets or  operations.

Unauthorized use of our trademarks could  negatively  impact our businesses.

We  have several trademarks that we have registered in  the United  States and in  several foreign

countries. To the extent that our exclusive  use of these trademarks is  challenged,  we intend to
vigorously defend our rights. If we are  not  successful in  defending our  rights, our businesses could be
adversely impacted.

Market volatility of asset values and interest rates affect the funded status  of our  defined benefit pension  plans
and could, under certain circumstances,  have  a material adverse effect  on our financial condition.

No additional benefits are accruing for participants in  our defined benefit pension plans,  however,
the funded status for these plans as of  December  31, 2012 is a liability of approximately $30.3 million.
Contributions to our defined benefit pension plans are  expected to be approximately $2.4 million in
2013. Changes in interest rates and the  fair value of the  plan assets  drive  the annual funding short-fall
or gain and affect the minimum cash  contributions that must  be  paid to the plans. Therefore, under
certain circumstances, changes in asset values or interest rates could have  a material adverse effect on
our  financial condition.

Risks Related to Indebtedness and Liquidity

We have  incurred a significant amount of indebtedness and are subject to certain  covenants under our credit
agreements. Failure to satisfy the covenants  under these  agreements could accelerate our repayment
obligations, which could adversely affect  our operations and financial results and impact our  ability to satisfy
our other financial obligations and ability  to  continue as a  going concern.

We  had approximately $49.3 million of indebtedness as of December 31, 2012,  consisting of a
secured revolving line of credit with Wells Fargo for up to $34.5  million,  of  which we had  $8.8 million
in availability as of December 31, 2012,  and a  secured term loan with  American AgCredit for

10

$24.1 million. Both credit facilities were scheduled  to  mature on May 1, 2013. In  February 2013,  we
extended the maturity date of both credit  facilities to May 1, 2014.

We  have pledged a significant portion of our  real estate holdings as security for  borrowings under

our  credit facilities, limiting our ability  to  borrow  additional  funds.

Both of our credit agreements contain financial  and other covenants that  we  must  satisfy.  Our
ability to continue to borrow under these agreements  and to fund our cash requirements  depends  upon
our  ability to comply with those covenants.  If we fail to satisfy any of our covenants,  each lender may
elect to accelerate our payment obligations  under such lender’s credit agreement.

Our indebtedness could have the effect of, among other things,  increasing our exposure to general
adverse economic and industry conditions, limiting our flexibility in planning  for, or  reacting to, changes
in our business and industry, and limiting  our  ability to borrow additional funds.

Our cash outlook for the next twelve months and  our ability to continue to meet  our  loan covenants and to
continue  as a going concern is highly dependent on successfully implementing  our business initiatives and
selling real estate assets at acceptable prices.

In 2012, we had negative cash flows from operations  of  $3.8 million and at December 31,  2012, we

had borrowings outstanding of $49.3  million.  Our cash outlook for the next twelve months and  our
ability to continue to meet our financial  covenants is  highly  dependent on  selling certain  real estate
assets at acceptable prices. If we are  unable to meet our loan  covenants resulting  in our borrowings
becoming immediately due, we would  not  have sufficient liquidity to repay such outstanding borrowings.
In addition, we are subject to several commitments and  contingencies that  could  negatively impact our
future cash flows, including purchase  commitments related to our investment in  Bay Holdings,  a U.S.
Equal Employment Opportunity Commission (EEOC)  matter related  to  our discontinued agricultural
operations, and funding requirements  related  to  our  defined benefit pension  plans. In response to these
circumstances, we are undertaking several business initiatives to reduce cash commitments, to generate
cash flow, to reduce costs, and to sell real  estate assets  and pay  down  our debt. However, there can be
no assurance that we will be able to  successfully achieve these initiatives, which raises  substantial doubt
about our ability to continue as a going concern.

In connection with the sale of any real property, our credit agreements require us to pay a portion

of the proceeds received from any such sale to our lenders as  mandatory principal payments.  The
amount of proceeds paid to our lenders  will reduce net proceeds  from  any  such sale and  negatively
impact our cash flow.

Our stock price has been subject to significant volatility.

Risks Relating to our Stock

In 2012, the daily closing price per share of  our common  stock  has ranged from a  high of $4.49
per  share to a low of $1.83 per share.  Our stock price has  been, and may continue  to  be,  subject to
significant volatility. Among others, including the risks and uncertainties discussed in this annual  report,
the following factors, some of which are  out of our control, may  cause  the market  price of our common
stock to continue to be volatile:

(cid:127) our  quarterly or annual earnings or those of other companies  in our industry;

(cid:127) actual or anticipated fluctuations in our operating  results;

(cid:127) the relatively low volume of trading in our stock; and

(cid:127) the lack of significant securities analysts coverage of our stock.

11

Fluctuations in the price of our common stock may  also be exacerbated  by economic and other

conditions in Maui in particular, or conditions  in the financial  markets generally.

Trading in our stock over the last twelve months  has been limited, so investors  may not be able to sell as
much stock as they want at prevailing prices.

The average daily trading volume in our common stock for the  year ended December  31, 2012 was
approximately 8,772 shares. If limited trading in our stock continues,  it may be difficult for  investors  to
sell their shares in the public market at  any given time at  prevailing prices.  Moreover, the market price
for shares of our common stock may  be  made  more volatile  because of  the  relatively  low volume  of
trading in our common stock. When trading volume is low,  significant price movement can be caused
by the trading in a relatively small number  of shares. Volatility  in our common stock  could  cause
stockholders to incur substantial losses.

We do not anticipate declaring any cash dividends on  our common stock.

We  have not declared or paid regular cash dividends on our  common stock and do not plan  to  pay
any cash dividends in the near future.  Our current policy is to retain  all funds and  any earnings for  use
in the operation and expansion of our business. The payment of cash dividends by us  is restricted by
certain of our credit facilities, which contains covenants prohibiting  us from paying any cash dividends
without the lender’s prior approval. If we do not pay dividends, our stock may  be  less valuable to you
because a return on your investment  will  only occur  if our  stock  price appreciates.

If we do not meet the continued listing  requirements of the  NYSE, our common stock  may be delisted.

Our common stock is currently listed on  the NYSE. On  October 23, 2012 we received  notification

from the NYSE that we were not in  compliance with the NYSE’s continued listing standards because
our  average market capitalization was  less than $50  million over a 30 trading-day period  and our most
recently reported shareholders’ equity was less than $50 million. As prescribed by  NYSE procedures,
on December 3, 2012 we submitted a business plan  to  the NYSE demonstrating  our ability  to  achieve
compliance with the continued listing standards within 18 months. On January  11, 2013, we were
informed that the NYSE accepted our business  plan.

If we  are unable to maintain compliance with the NYSE’s continued listing standards the NYSE

may take action to delist our common stock. Delisting  could negatively impact us by, among other
things, reducing the liquidity and market  price of our common stock, reducing the  number of  investors
willing to hold or acquire our common  stock,  and  limiting  our ability to issue additional securities  or
obtain additional financing in the future, and might negatively impact  our reputation and,  as a
consequence, our business. In addition, if  our  common stock is  delisted, it  would violate the provisions
of our credit agreements.

We may  need additional funds which, if available,  could result  in  significant dilution to our stockholders, have
superior  rights to our common stock and contain  covenants that restrict our operations.

If we  continue to operate unprofitably, if unanticipated  contingencies  arise or if we  are required to

retire  any significant portion of our outstanding  indebtedness, it  will be necessary  for us  to  raise
additional capital either through public or private equity  or  debt  financing. We  cannot say  with any
certainty that we will be able to obtain  the additional needed funds on  reasonable terms, or  at all. If  we
were to raise capital through the issuance  of our common stock or securities convertible or exercisable
into our common stock, our existing  stockholders  may  suffer significant dilution. If we issued preferred
equity or debt securities, these securities could have rights superior to holders of our common stock
and could contain covenants that will  restrict  our operations. If additional  funds  are raised through a
bank credit facility or the issuance of debt securities,  the holder of such  indebtedness would  have rights

12

senior to the rights of equity holders  and  the terms  of such indebtedness could impose restrictions on
our  operations.

Item 1B. UNRESOLVED STAFF COMMENTS

Not applicable.

Item 2. PROPERTIES

We  own approximately 23,300 acres of  land on Maui. Approximately 3,700 acres are  used directly

or indirectly in our operations; approximately  11,800 acres are  in conservation and the remainder,
approximately 7,800 acres, is not currently  being used. This land, most of which was acquired from 1911
to 1932, is carried on our consolidated  balance sheet at  cost. We believe we  have clear and
unencumbered marketable title to all such property, except for the following:

(cid:127) certain easements  and rights-of-way that  do  not  materially affect  our use of the  property;

(cid:127) a mortgage on approximately 3,100 acres previously used in  Agriculture operations,  which

secures our $24.1 million term loan agreement;

(cid:127) a mortgage on approximately 900 acres of land in  West Maui primarily within  the Kapalua

Resort, which secures our $34.5 million  revolving credit facility;

(cid:127) mortgages on approximately 7,000 acres of land in West Maui,  which secures  approximately

$23.9 million of our pension obligations.

(cid:127) a permanent conservation easement granted  to  The Nature  Conservancy of Hawaii,  a non-profit

corporation, covering approximately 8,600 acres of forest reserve land; and

(cid:127) a small percentage of our land in various locations on which  multiple claims of  ownership  exist,

for some of which we are securing clean title.

A summary of the current use of our  land  holdings as of December 31, 2012 follows:

Conservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Agriculture zoned (not used) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Planned development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Acres

11,800
7,800
2,300
1,400

23,300

Approximately 21,300 acres of our land  are located in West Maui, approximately 2,000 acres are

located in Upcountry Maui and approximately 7  acres are located in Kahului, Maui.

We  currently have approximately 7,800 acres that  are not in the  current development  plans or  held
for sale, and are not used in our other  operations or planned or used in  conservation. These  properties
will be evaluated in the future to determine the appropriate use  or disposition of the  acreage.

The 21,300 acres in West Maui comprise a  largely contiguous  parcel  that  extends from the  sea to
an elevation of approximately 5,700 feet  and includes 10.6  miles of ocean frontage with approximately
3,300 lineal feet along sandy beaches, as well as agricultural and grazing lands, gulches, and heavily
forested areas. The West Maui acreage includes approximately 1,650  acres designated for the Kapalua
Resort.

13

The Upcountry Maui property is situated  at elevations between 1,000 and 2,000  feet above  sea
level  on the slopes of Haleakala, a volcanic-formed mountain on  the island  that  rises above 10,000 feet
in elevation.

The Kahului acreage includes the last  lot  that was our  former pineapple cannery site. This acreage

is currently held for sale.

We  believe our facilities are suitable  and adequate for our business  and have sufficient capacity for

the purposes for which they are currently being used or  intended to be used.

Item 3. LEGAL PROCEEDINGS

On May 23, 2011, a lawsuit was filed against Kapalua Bay; the Company; The Ritz-Carlton Hotel

Company, LLC; Kapalua Realty Co.  Ltd.;  and other  John  and  Jane  Does; by Virendra Nath, Nancy
Makowski, Krishna Narayan and Sherrie  Narayan, purchasers of  two units  at the  Ritz-Carlton
Residences at Kapalua Bay. The lawsuit was filed in the Circuit  Court of  the  Second Circuit, State of
Hawaii pursuant to Civil No. 11-1-0216-(3). The lawsuit alleges  deceptive acts,  intentional
misrepresentation, concealment, and  negligent misrepresentation,  among  other  allegations with regard
to the sale of the two residential units  and seeks unspecified damages, treble damages and  other relief.
The Company disagrees with the allegations  and  plans to vigorously  defend itself. The Company  is
presently unable to reasonably estimate  the amount of  probable liability, if  any, related to this matter
and, accordingly, has made no provision  in the accompanying consolidated financial  statements.

On April 19, 2011, a lawsuit was filed  against the  Company’s wholly owned subsidiary, MPC and
several other Hawaii based farmers by the EEOC.  The  lawsuit was filed  in the United States District
Court, District of Hawaii, pursuant to Civil Action No. 11-00257. The lawsuit alleges  unlawful
employment practices on the basis of  national origin and race discrimination, harassment  and
retaliation and seeks injunctive relief,  unspecified compensatory and punitive damages  and other relief.
The Company believes it has not been involved in any wrongdoing, disagrees with the  charges and
plans to vigorously defend itself. The  Company is presently  unable  to  reasonably estimate  the amount
of probable liability, if any, related to this  matter and,  accordingly, has made  no provision in the
accompanying consolidated financial  statements.

On June 7, 2012, a group of owners of  11 whole-ownership  units  at  the Ritz-Carlton  Club and
Residences, Kapalua Bay filed a lawsuit  against  multiple parties including the  Company. The Company
believes it has not been involved in any wrongdoing,  disagrees with  the charges and  plans to vigorously
defend  itself. The Company is presently  unable to reasonably estimate the amount of probable liability,
if any, related to this matter and, accordingly, has  made no provision  in the accompanying consolidated
financial statements.

We  are a party to various claims, complaints and other legal actions  that have arisen in the normal

course of business from time to time.  We believe the  outcome  of these  pending  legal proceedings, in
the aggregate, is not likely to have a material adverse effect on our operations, financial position or
cash flows.

Item 4. MINE SAFETY DISCLOSURES

Not applicable.

14

PART II

Item 5. MARKET FOR REGISTRANT’S  COMMON EQUITY,  RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES  OF EQUITY  SECURITIES

Our common stock is traded on the NYSE under the symbol ‘‘MLP.’’ We did not declare any
dividends in 2012 and 2011. Our ability  to  declare dividends is restricted by  the terms of  our credit
agreements. We do not intend to pay  any  cash dividends on our common stock  in the foreseeable
future. As of December 31, 2012, there  were 322 shareholders of record of our common  stock.

The following chart reflects high and  low sales prices during  each of the quarters  in 2012 and

2011:

First

Fourth
Quarter Quarter Quarter Quarter

Second

Third

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . High
Low

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . High
Low

$4.25
3.70

$7.55
4.47

$4.49
3.09

$6.13
4.38

$3.84
2.26

$5.49
3.81

$4.24
1.83

$4.65
3.68

We  did not repurchase any shares of  common stock during the fiscal year ended December 31,

2012.

Securities Authorized For Issuance Under Equity Compensation Plans

The information regarding securities authorized for  issuance  under our equity compensation  plans

is set forth in Item 12 of this annual report.

Item 6. SELECTED FINANCIAL DATA

Because we qualify as a smaller reporting company,  as defined in Item 10(f)(1) of  Regulation S-K,

we are not required to provide the information  required by this Item.

Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL  CONDITION AND

RESULTS OF OPERATIONS

The following discussion and analysis should  be  read in conjunction with the forward-looking
statements disclaimer set forth at the  beginning  of  this annual  report, the risk factors  set forth in
Item 1A of this annual report, and our Consolidated Financial  Statements and the Notes to those
statements set forth in Item 8 of this  annual  report.

RESULTS OF OPERATIONS

Comparison of Years Ended December  31,  2012 and  2011

CONSOLIDATED

Consolidated Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss From Continuing Operations . . . . . . . . . . . . . . . . . . . . . . . .
Income From Discontinued Operations . . . . . . . . . . . . . . . . . . . .
Net Income (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net Income (Loss) Per Common Share . . . . . . . . . . . . . . . . . . . .

$14,542
$16,164
$ (4,956) $ (9,550)
$
$14,628
$ (4,602) $ 5,078
0.27
$ (0.25) $

354

Year Ended
December 31,

2012

2011

15

We  reported net loss of $4.6 million  or $0.25 per share for 2012 compared  to  net income of
$5.1 million or $0.27 per share for 2011. Consolidated revenues for 2012 include the January 2012  sale
of an 89-acre parcel in Upcountry Maui  for $1.5 million. The lower loss from continuing operations in
2012 reflects improved performance from  our business segments and  continuing cost reduction efforts.
Income from discontinued operations for 2011 included a gain of $15.1 million recognized  in March
2011 from sale of the Bay Course.

REAL ESTATE

Year Ended
December 31,

2012

2011

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,070
$2,545
$ (338) $ (661)

Revenues for 2012 include the January 2012 sale of an  89-acre parcel in Upcountry Maui for
$1.5 million. We had no sales of real  estate inventory  in 2011. The other revenues included in this
operating segment were real estate sales  commissions from Kapalua Realty  Company totaling
$1.0 million for 2012 and $1.1 million  for 2011.

Real estate development and sales are cyclical  and depend on a number of  factors. Results for one

period are therefore not necessarily indicative of future performance trends in this segment.

LEASING

Year Ended
December 31,

2012

2011

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating Profit (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,806
$ 428

$ 5,144
$(1,000)

The increase in leasing revenues in 2012 is primarily due to  improved operating performance of
our  resort tenants and new commercial  space and agricultural  land leases. The increase in  operating
profit for 2012 is attributed to lower general  and  administrative  expenses and improved performance
from outsourcing the management of  our commercial property portfolio in  2011.

UTILITIES

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating Profit (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,541
$ 624

$3,418
$ (319)

The increase in operating profit for 2012 is primarily due to  lower general and  administrative
expenses and improved performance  from  the  outsourcing  of  our utilities companies’ operations in
February 2012.

Year Ended
December 31,

2012

2011

16

RESORT AMENITIES

Year Ended
December 31,

2012

2011

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,228
$3,854
$ (181) $ (803)

Increased revenues in 2012 were due to higher  spa service  and treatment revenues and  increased
membership dues from growth in the Kapalua Club’s membership base. Reduced operating  losses for
2012 are primarily due to lower general  and  administrative expenses.

GENERAL AND ADMINISTRATIVE

Year Ended
December 31,

2012

2011

General and Administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,029

$6,271

General and administrative expenses  are incurred  at the  corporate  level and at  the operating
segment level. Results of operations presented  above for the reportable operating  segments include an
allocation of a portion of the general  and  administrative  expenses at the corporate level.  Such
allocations are made on the basis of our evaluation of  the level of  services provided  to  the operating
segments.

Lower general and administrative expenses  in 2012 were primarily due to reduced staffing levels,
and lower professional services and outside  consultant costs. General and administrative expenses  for
2011 include a $1.5 million contribution  of approximately 22  acres to Maui Preparatory  Academy.

Selling and marketing expenses decreased from $792,000  in 2011 to $168,000  in 2012, as we
discontinued operating certain businesses, and the  lessees  and licensees  of  our  properties and  trade
names assumed the responsibility for marketing.

DISCONTINUED OPERATIONS

Year Ended
December 31,

2012

2011

Income From Discontinued Operations Before Income Taxes . . . . . . .

$354

$14,628

Our former retail, golf and agriculture operations are  reported as  discontinued operations. Income

from discontinued operations for 2011  includes a $15.1 million gain from  the sale of the Bay Course.
See Note 6 to Consolidated Financial  Statements in Item 8 of this annual report.

INTEREST EXPENSE

Interest expense was $2.6 million for 2012 compared  to  $2.7 million for 2011, of which $300,000
was included in discontinued operations  in  2011. Our average interest rates on borrowings was 4.7% for
2012, compared to 4.8% for 2011, and average borrowings were $47  million  in 2012 compared to
$45 million in 2011.

17

LIQUIDITY AND CAPITAL RESOURCES

At December 31, 2012, our total debt was $49.3 million  compared to $45.5  million at

December 31, 2011. At December 31,  2012,  we had approximately  $8.8 million available under  our
revolving line of credit and $829,000  in  cash and cash equivalents.

Revolving Line of Credit with Wells Fargo

We  have a $34.5 million revolving line of credit with Wells  Fargo  that was scheduled  to  mature on

May 1, 2013.  In February 2013, we exercised our option  to  extend  the maturity date to May 1, 2014.
Interest rates on borrowings are at LIBOR plus 3.8% and  the  line of credit is collateralized by
approximately 880 acres of our real estate holdings at the Kapalua Resort.  The  line of  credit agreement
contains various representations, warranties,  affirmative,  negative and financial  covenants and events of
default customary for financings of this  type. Financial covenants include a required minimum liquidity
(as defined) of $4 million, maximum  total  liabilities of  $175 million, and a limitation  on new
indebtedness. The credit agreement includes  predetermined release prices for the real  property
securing the credit facility. There are no commitment fees on the unused portion of the  revolving
facility. Absent the sale of some of our real  estate holdings  or refinancing,  we do not expect to be able
to repay any significant amount of borrowings under the credit line.

As of December 31, 2012, we had $25.2  million  of  borrowings outstanding  under our revolving  line
of credit, $8.8 million available borrowing capacity and irrevocable  letters  of credit  totaling  $0.5 million
that were secured  by the line of credit.

Term Loan with American AgCredit

We  have a $24.1 million term loan with American AgCredit that  was scheduled to mature on
May 1, 2013.  In February 2013, we amended our term loan  agreement to extend the  maturity date  to
May 1, 2014.  The interest rate on this  credit facility is based on the greater of 1.00%  or the 30-day
LIBOR rate, plus an applicable spread  of  4.25%.  The  loan agreement  provides for  tiered  reductions in
the applicable spread to 3.75%, subject to corresponding reductions in the principal balance of  the
loan. The loan requires a mandatory  principal repayment of $4.1 million by December 31,  2013. The
loan agreement contains various representations, warranties, affirmative, negative  and financial
covenants and events of default customary  for financings of this type. Financial  covenants include a
required minimum liquidity (as defined) of $4 million, maximum total  liabilities  of  $175 million and  a
limitation on new indebtedness. It also requires mandatory principal repayments of 100%  of the net
proceeds of the sale of any real property  pledged as collateral for the loan  and tiered mandatory
principal repayments based on predetermined  percentages ranging from 10% to 75% of  the net
proceeds from the sale of non-collateralized real property. In accordance with  this  provision, we made
a $353,000 principal repayment in January 2012, in conjunction with a  sale of a non-collateralized real
estate parcel in Upcountry Maui for  $1.5  million. The loan  is collateralized  by  approximately  3,100
acres of our real estate holdings in West  Maui and  Upcountry Maui. Absent the sale of some  of our
real estate holdings or refinancing, we  do  not expect  to  be able to pay the outstanding balance under
the term loan on the maturity date.

Cash Flows

Net cash used in operating activities  for 2012  was  $3.8 million compared  to $10.2  million  in 2011.
The decrease in net cash used in operating  activities was primarily due to our initiatives to reduce cash
commitments, mainly by implementing cost reduction  measures.

During  2012, net borrowings from our Wells Fargo revolving line of credit were  $4.1 million. In

2012, repayments of our American AgCredit term  loan were $353,000. Interest paid in 2012 and  2011

18

was $2.2 million and $2.0 million, respectively.  Mandatory funding contributions to our  retirement plans
totaled $2.4 million for both 2012 and  2011.

Future Cash Inflows and Outflows

Our plans for 2013 include the possible  sale of  certain operating and non-operating real estate

assets that could result in net cash proceeds  which would  be  partially used  to  repay outstanding
indebtedness  and for general working capital. There can  be  no assurance that we  will be able to sell
any of our real estate assets on acceptable terms, if at all.

Our cash  outlook for the next twelve months and our  ability  to  continue to meet our loan
covenants and to continue as a going concern  is highly  dependent on successfully implementing our
business initiatives and selling real estate  assets at  acceptable  prices. If we are unable to meet our loan
covenants resulting in our loan borrowings  becoming immediately due, we  would not have sufficient
liquidity to repay such outstanding borrowings.

We  are subject to several commitments and contingencies  that  could negatively impact our future

cash flows, including purchase commitments  up to $35  million related to our investment in  Bay
Holdings to purchase the Amenities,  an  EEOC matter related to our discontinued agricultural
operations, and funding requirements  related  to  our  defined benefit pension  plans. These matters are
further described in Notes 3, 8 and 14  to  the accompanying consolidated financial  statements. The
aforementioned circumstances raise substantial doubt about our ability to continue  as a going concern.
There can be no assurance that we will be able to successfully achieve the initiatives discussed below in
order to continue as a going concern.

In response to these circumstances, we continue to undertake significant efforts to generate cash
flow by employing our real estate assets  in leasing  and  other arrangements, by the  sale of  several real
estate assets and by continued cost reduction efforts. We are in active negotiations with the lenders  of
the Residences at Kapalua Bay project to resolve our limited guarantees and purchase commitment for
the Amenities.

Contributions to our defined benefit pension plans are  expected to be approximately $2.4 million

in 2013.

We  do not anticipate any significant  capital expenditures in 2013.

CRITICAL ACCOUNTING POLICIES

Our accounting policies are described  in Summary of  Significant  Accounting Policies, Note 1 to

our  Consolidated Financial Statements  (included in Item  8  of this  annual  report). The  preparation of
financial statements in conformity with  generally accepted accounting  principles requires the use  of
accounting estimates. Some of these  estimates and assumptions  involve a  high  level of subjectivity and
judgment and therefore the impact of  a change  in these estimates and assumptions could materially
affect the amounts reported in our financial  statements.  The  accounting policies and estimates  that  we
have identified as critical to the Consolidated Financial  Statements  are  as follows:

(cid:127) Our investment in Bay Holdings was written down to zero at December 31,  2009 to recognize an
other-than-temporary impairment and to record  losses incurred by  Bay Holdings  in the third
quarter of 2009. We and the other members of  Bay Holdings have guaranteed to the  lenders
completion of the project and recourse with regard to certain acts, and we have recorded
$4.1 million in other accrued liabilities on the  consolidated  balance  sheet  at December 31, 2012
as our  share of the completion and recourse guarantees. In determining the fair value  of  this
investment, assessing whether any identified impairment  was other-than-temporary,  as well as
estimating the liability for the completion and recourse guarantees, significant  estimates were
made and considerable judgment was involved. These estimates and judgments  were based, in

19

part, on our current and future evaluation of economic conditions in general,  as well as Bay
Holdings’ current and future plans. These impairment calculations contain additional
uncertainties because they also require  management to make assumptions  and apply judgments
to, among others, estimates of future  cash flows, probabilities related to various cash flow
scenarios, and appropriate discount rates.  The impairment losses recorded by Bay  Holdings
required Bay Holdings’ management to estimate total sales revenues that will be received by the
project, as well as estimating the number of buyers of units from which nonrefundable deposits
have been received that will not close on the purchase of their units.

(cid:127) Our long-lived assets are reviewed for  impairment  if events or circumstances indicate that the
carrying amount of the long-lived asset may not be recoverable. These asset impairment  loss
analyses contain uncertainties because they require  management to make assumptions and  apply
considerable judgments to, among others, estimates  of  the timing and amount of future cash
flows, expected useful lives of the assets, uncertainty  about future events,  including changes  in
economic conditions, changes in operating performance, changes in the use of the assets, and
ongoing costs of maintenance and improvements of  the assets; thus, the accounting estimates
may change from period to period. If management uses different assumptions or if different
conditions occur in future periods, our financial condition or future operating results could be
materially impacted.

(cid:127) Deferred development costs, principally predevelopment costs and offsite development costs

related to various projects in the planning  stages by our Real Estate segment, totaled
$7.6 million at December 31, 2012. Based  on our  future development plans  for the  Kapalua
Resort and other properties such as Pulelehua,  and  Hali‘imaile Town, and the estimated value of
these future projects, management has concluded that  these  deferred costs  will  be  recoverable
from future development projects. The volatility of this assumption arises because of the
long-term nature of our development plans  and the  uncertainty of when or if certain parcels  will
be developed.

(cid:127) Determining pension expense for our two defined benefit pension plans utilizes actuarial

estimates of employees’ age at retirement, retirees’ life span, the long term rate of return on
investments and other factors. In addition, pension expense is sensitive  to  the discount rate
utilized. This rate should be commensurate with the interest rate yield of  a high quality
corporate fixed income investment portfolio. These assumptions are subject to the risk of change
as they require significant judgment and  have  inherent uncertainties that  management or its
consulting actuaries may not control or  anticipate. As of December 31, 2012, the fair value of
the assets of our defined benefit plans totaled approximately $42.5 million, compared with
$39.1 million as of December 31, 2011. The  recorded net pension liability was approximately
$30.3 million as of December 31, 2012 compared to a  net pension  liability  of $27.6 million as of
December 31, 2011. The $2.7 million  increase in net  pension liability during 2012 was mainly
attributed to a decline in the  discount rate  used  to  determine our  pension obligations.

(cid:127) Stock-based compensation expense is calculated  based on assumptions as  to the expected life of
the options, price volatility, risk-free interest rate and expected forfeitures. While management
believes that the assumptions made are appropriate, current and  future compensation expense
could vary based on the assumptions  used.

(cid:127) Management calculates the income  tax  provision,  current and deferred income taxes along with
the valuation allowance based upon various complex  estimates and interpretations  of income tax
laws and regulations. Deferred tax assets  are reduced by  a valuation allowance to the extent  that
it is more likely than not that they will  not be realized.  To the extent we begin to generate
taxable  income in future years, and it  is determined  the valuation allowance is no  longer
required, the tax benefit for the remaining  deferred tax assets will  be  recognized  at such time.

20

As of December 31, 2012, valuation allowances of $66.2 million have  been established  primarily
for tax credits, net operating loss carry forwards, and  accrued retirement  benefits to reduce
future  tax benefits expected to be realized.

(cid:127) Our results of operations could be affected  by  significant litigation or contingencies  adverse  to

the Company, including, but not limited to, liability claims,  environmental matters, and  contract
terminations. We record accruals for legal  matters when the information available indicates that
it is probable that a liability has been incurred and the amount of  the  loss can be reasonably
estimated. We make adjustments to these  accruals to reflect the  impact and status of
negotiations, settlements, rulings, advice of counsel  and other information and events  that  may
pertain to a particular matter. Predicting the outcome of claims and lawsuits and estimating
related costs and exposure involves substantial uncertainties that could cause actual costs to vary
materially from those estimates. In making determinations of likely outcomes of  litigation
matters, we consider many factors. These factors include, but are not limited to, the  nature of
specific claims, our experience with similar types  of  claims, the jurisdiction in  which the matter is
filed, input from outside legal counsel, the likelihood  of  resolving the matter through alternative
dispute resolution mechanisms and the matter’s current status. A detailed discussion of
significant litigation matters and contingencies is  contained  in Note 14 to our Consolidated
Financial Statements in Item 8 of this  annual  report.

IMPACT OF INFLATION AND CHANGING  PRICES

Most of the land owned by us was acquired from  1911 to 1932 and is  carried  at cost. At  the

Kapalua Resort, some of the fixed assets  were constructed and placed  in service in the  mid-to-late
1970s. Depreciation expense would be  considerably  higher  if fixed assets  were stated  at current  cost.

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT  MARKET RISK

Because we qualify as a smaller reporting company, as defined in Item 10(f)(1)  of  Regulation S-K,

we are not required to provide the information required by this Item.

21

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders  of
Maui Land & Pineapple Company, Inc.
Lahaina, Hawaii

We  have audited the accompanying consolidated balance sheets of Maui Land & Pineapple
Company, Inc. and subsidiaries (the ‘‘Company’’) as of December 31, 2012 and 2011, and the  related
consolidated statements of operations and comprehensive loss, stockholders’ deficiency, and cash flows
for the years then ended. These financial  statements are  the responsibility of the  Company’s
management. Our responsibility is to express an  opinion on  the financial  statements based  on our
audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  The
Company is not required to have, nor were we  engaged to perform,  an  audit of  its internal control over
financial reporting. Our audits included consideration of internal control over financial reporting as  a
basis for designing audit procedures that  are  appropriate in the circumstances,  but not for the purpose
of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.
Accordingly, we express no such opinion. An audit also  includes examining, on a test basis,  evidence
supporting the amounts and disclosures  in the financial statements,  assessing the  accounting principles
used and significant estimates made  by management, as well as evaluating the  overall financial
statement presentation. We believe that our audits provide a reasonable basis  for our opinion.

In our opinion, such consolidated financial  statements  present fairly, in  all  material  respects, the

financial position of Maui Land & Pineapple  Company, Inc. and subsidiaries as of December 31, 2012
and 2011, and the results of their operations and their cash flows for the years then  ended, in
conformity with accounting principles  generally  accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming that the
Company will continue as a going concern.  As discussed in Note 1 to the  consolidated  financial
statements, the Company’s recurring negative cash flows from operations and  deficiency in
stockholders’ equity raise substantial doubt about the  Company’s ability to continue as a going concern.
Management’s plans concerning to these matters are also described in  Note  1 to the consolidated
financial statements. The consolidated financial  statements do not include any adjustments that might
result from the outcome of this uncertainty.

/s/ DELOITTE & TOUCHE LLP

Honolulu, Hawaii
March 1, 2013

22

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

ASSETS
CURRENT ASSETS

Cash and  cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, less allowance of $262 and $519  for doubtful accounts
. . . . . . . . . . . . . . . . . .
Prepaid  expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets  held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Current Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROPERTY

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery  and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

OTHER ASSETS

Deferred development costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2012

2011

(in thousands)

$

829
1,138
466
2,483

4,916

$

890
1,464
684
2,280

5,318

7,382
25,702
35,649
12,799
1,637

83,169
37,668

45,501

7,612
3,456

7,518
25,680
35,649
13,572
1,864

84,283
35,642

48,641

7,436
2,677

Total Other  Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,068

10,113

TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 61,485

$ 64,072

LIABILITIES & STOCKHOLDERS’ DEFICIENCY
CURRENT LIABILITIES

Current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payroll and employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of accrued retirement benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes  payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued contract terminations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,068
1,341
151
626
2,457
4,094
1,948

$

—
1,217
288
1,129
2,766
5,094
2,003

Total Current Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

14,685

12,497

LONG-TERM  LIABILITIES

Long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued retirement benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Long-Term Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

45,200
30,394
5,569

81,163

45,521
27,882
4,425

77,828

COMMITMENTS & CONTINGENCIES (Note 14)
STOCKHOLDERS’ DEFICIENCY

Common  stock—no par value, 43,000,000 shares authorized; 18,664,068  and  18,582,954 shares issued

and outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional  paid in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

76,410
9,236
(92,430)
(27,579)

75,933
9,211
(87,828)
(23,569)

Stockholders’ Deficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(34,363)

(26,253)

TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 61,485

$ 64,072

See Notes to Consolidated Financial Statements

23

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

CONSOLIDATED STATEMENTS OF  OPERATIONS
AND COMPREHENSIVE LOSS

Years Ended
December 31,

2012

2011

(in thousands except
share amounts)

OPERATING REVENUES
Real estate

Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Utilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Resort amenities and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,500
1,045
5,806
3,541
4,272

$ —
1,070
5,144
3,418
4,910

Total Operating Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16,164

14,542

OPERATING COSTS AND EXPENSES
Real estate

Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Utilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Resort amenities and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment—long-lived assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension and other post-retirement expenses (Note 8) . . . . . . . . . . . . . . . . . . . . . .
Gain on asset dispositions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

149
2,135
2,852
2,280
4,223
168
3,029
2,889
—
1,064
(232)

—
1,060
2,956
2,225
4,315
792
6,271
3,390
921
1,157
(1,263)

Total Operating Costs and Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18,557

21,824

Operating Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss from Continuing Operations before  income taxes . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax benefit

Loss from Continuing Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from Discontinued Operations  (Note 6) net  of income  tax benefit  of $88

(2,393)
(2,577)
14

(4,956)
—

(7,282)
(2,429)
27

(9,684)
(134)

(4,956)

(9,550)

and $211 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

354

14,628

NET INCOME (LOSS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension Benefit Adjustment net of income taxes  of $0 . . . . . . . . . . . . . . . . . . . . .

(4,602)
(4,010)

5,078
(6,675)

COMPREHENSIVE LOSS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (8,612) $ (1,597)

NET INCOME (LOSS) PER COMMON SHARE—BASIC AND DILUTED

Continuing Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.27) $ (0.52)
0.79

0.02

Net Income (Loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.25) $

0.27

See Notes to Consolidated Financial Statements

24

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ DEFICIENCY

For the Years Ended December 31, 2012 and 2011

(in thousands)

Common Stock

Shares

Amount

Additional
Paid in
Capital

Acumulated
Deficit

Accumulated
Other
Comprehensive
Loss

Total

Balance, January 1, 2011 . . . . . . . .

18,516

$75,461

$9,159

$(92,906)

$(16,894)

$(25,180)

Share-based compensation expense .
Vested restricted stock issued . . . . .
Shares cancelled to pay tax liability .
Other comprehensive loss-pension

(Note 8) . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . .

92
(25)

594
(122)

646
(594)

646
—
(122)

(6,675)
5,078

(6,675)

5,078

Balance, December 31, 2011 . . . . .

18,583

$75,933

$9,211

$(87,828)

$(23,569)

$(26,253)

Share-based compensation expense .
Issuance of shares for incentive

plan . . . . . . . . . . . . . . . . . . . . .
Vested restricted stock issued . . . . .
Shares cancelled to pay tax liability .
Other comprehensive loss-pension

(Note 8) . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . .

489

(464)

39
79
(37)

150
464
(137)

(4,010)

(4,602)

489

150
—
(137)

(4,010)
(4,602)

Balance, December 31, 2012 . . . . .

18,664

$76,410

$9,236

$(92,430)

$(27,579)

$(34,363)

See Notes to Consolidated Financial Statements

25

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

For the Years Ended December 31, 2012 and 2011

OPERATING ACTIVITIES
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income  (loss)  to  net cash  used  in operating  activities

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on property disposals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change  in  retirement  liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other operating assets and liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended
December 31,

2012

2011

(in thousands)

$(4,602) $ 5,078

3,219
489
(232)
(2,001)

326
—
257
(309)
(920)

4,028
646
(15,600)
(1,342)
1,115

131
1,558
(3,392)
(632)
(1,815)

NET CASH USED IN OPERATING  ACTIVITIES . . . . . . . . . . . . . . . . . . . . . . .

(3,773)

(10,225)

INVESTING ACTIVITIES

Purchases of property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from disposals of property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from escrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

NET CASH PROVIDED BY INVESTING  ACTIVITIES . . . . . . . . . . . . . . . . . .

(209)
425
—
(114)

102

FINANCING ACTIVITIES

Proceeds from long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt and common stock issuance cost and  other . . . . . . . . . . . . . . . . . . . . . . .

5,200
(1,453)
—
(137)

NET CASH PROVIDED BY (USED  IN) FINANCING  ACTIVITIES . . . . . . . . .

3,610

NET DECREASE IN CASH AND CASH  EQUIVALENTS . . . . . . . . . . . . . . . .
CASH AND CASH EQUIVALENTS  AT BEGINNING OF YEAR . . . . . . . . . . .

(61)
890

(1,025)
11,450
4,117
(5,368)

9,174

10,700
(10,379)
(174)
(301)

(154)

(1,205)
2,095

CASH AND CASH EQUIVALENTS  AT END  OF YEAR . . . . . . . . . . . . . . . . .

$

829

$

890

Cash paid (received) during the year:

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,163
$ — $

$ 1,998
(55)

SUPPLEMENTAL NON-CASH INVESTING AND  FINANCING  ACTIVITIES:

(cid:127) Amounts included  in trade accounts payable for  additions to property and other investments

totaled $4,000 and $137,000, at December 31,  2012 and 2011, respectively.

(cid:127) Funds related to the sale of property  were held in escrow pending the  completion  of post-closing

obligations were $150,000 and $294,000  at December 31,  2012 and 2011, respectively.

(cid:127) In February 2012, $150,300 of common stock was issued to  certain members of the Company’s

management.

See Notes to Consolidated Financial Statements

26

MAUI LAND & PINEAPPLE COMPANY, INC. & SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.

SUMMARY OF SIGNIFICANT  ACCOUNTING  POLICIES

CONSOLIDATION

The consolidated financial statements  include the accounts  of Maui Land &  Pineapple
Company, Inc. and its principal subsidiary Kapalua Land Company, Ltd. and  other  subsidiaries
(collectively, the ‘‘Company’’). The Company’s principal operations include the development, sale  and
leasing of real estate, water and waste transmission  services, and the management of  certain  resort
amenities at the Kapalua Resort. Significant  intercompany  balances and  transactions have been
eliminated. The Company’s golf, retail and agriculture operations  are reported  as discontinued
operations (Note 6).

LIQUIDITY

The Company reported net loss of $4.6 million for the year ended December 31, 2012. Included in
net loss was a profit of $1,351,000 recognized from the  sale of a real estate parcel  in January 2012.  The
Company reported negative cash flows from operations  of  $3.8 million for the year ended
December 31, 2012. The Company had  an excess of  current  liabilities over current  assets of $9.8  million
and  a stockholders’ deficiency of $34.4 million at December 31, 2012.

The Company has two primary credit  facilities that have financial covenants  requiring among other
things, a minimum of $4 million in liquidity (as defined), a maximum of  $175 million in total liabilities,
and  a limitation on new indebtedness.  The Company has  pledged a significant  portion of its real estate
holdings as security for borrowings under these credit facilities. Both facilities were  scheduled to
mature in May 2013. In February 2013, the Company  extended the  maturity date of  both  credit
facilities to May 1, 2014. The Company is required to make a mandatory principal repayment of
$4.1 million by December 31, 2013 under the  American  AgCredit  credit facility as  required by the
amendment.

The Company’s cash outlook for the next twelve months  and  its ability to continue to meet its loan

covenants is highly dependent on selling certain  real estate assets  at acceptable prices.  If the Company
is unable to meet its loan covenants,  borrowings under the Company’s credit facilities may become
immediately due, and the Company would  not have sufficient  liquidity to repay such  outstanding
borrowings. In addition, the Company is  subject to several purchase  commitments and contingencies
that could negatively impact its future  cash  flows,  including commitments of up  to  $35 million to
purchase the spa, beach club improvements and  the sundry store (the ‘‘Amenities’’) of Kapalua Bay
Holdings, LLC (Bay Holdings), a U.S.  Equal Employment  Opportunity Commission  (EEOC) matter
related to the Company’s discontinued agricultural operations, and funding  requirements related to the
Company’s defined benefit pension plans. These matters are further described in Notes 3,  8 and 14.

The aforementioned circumstances raise  substantial  doubt about the Company’s ability to continue
as a going concern. There can be no assurance that  the Company will  be  able to successfully achieve its
initiatives discussed below in order to  continue as  a going  concern.  The accompanying consolidated
financial statements have been prepared assuming  the Company  will continue as  a going  concern and
do not include any adjustments that  might  result should the  Company be unable to continue as a  going
concern.

In response to these circumstances, the Company continues to undertake efforts to generate cash

flow by employing its real estate assets  in leasing and other arrangements, by the  sale of  several real
estate assets, and by continued cost reduction  efforts. The Company is in active negotiations with the

27

lenders of the Residences at Kapalua  Bay project to resolve its  limited  guarantees  with respect  to  the
completion of the project and purchase  commitment for the Amenities.

COMPREHENSIVE LOSS

Comprehensive loss includes all changes  in stockholders’ deficiency, except those resulting from

capital stock transactions. Comprehensive loss includes the pension benefit  adjustment  (Note 8).

CASH AND CASH EQUIVALENTS

Cash and cash equivalents include cash  on hand and deposits  in banks.

ALLOWANCE FOR DOUBTFUL ACCOUNTS

Receivables are recorded net of an allowance  for doubtful  accounts. The Company estimates

future write-offs based on delinquencies,  credit ratings,  aging trends,  and  historical experience. The
Company believes the allowance for  doubtful  accounts is  adequate to cover anticipated  losses; however,
significant deterioration in any of the  aforementioned factors or in  general  economic conditions could
change these expectations, and accordingly, the Company’s financial condition and/or its future
operating results could be materially  impacted. Credit is extended after  evaluating creditworthiness and
no collateral is generally required from customers.

ASSETS HELD FOR SALE

Assets  are reported as held for sale when they  are being  actively marketed and available for
immediate sale in their present condition, the sale is probable  and the transfer of the asset  is expected
to qualify for recognition as a completed sale within one year.  Assets held  for sale are stated  at the
lower of net book value or estimated  fair  value less cost  to sell.

DEFERRED DEVELOPMENT COSTS

Deferred development costs are primarily  real estate development costs related to various projects
at the Kapalua Resort that will be allocated to future development projects. Deferred costs are written
off if management decides that it is no  longer probable  that the Company will proceed with the related
development project.

PROPERTY AND DEPRECIATION

Property is stated at cost. Major replacements,  renewals  and betterments are  capitalized while
maintenance and repairs that do not improve  or extend the life of an asset are charged to expense as
incurred. When property is retired or  otherwise disposed of, the  cost of the property and the related
accumulated depreciation are written off  and  the resulting gains or losses are  included in income.
Depreciation is provided over the estimated useful lives of the respective assets  using the straight-line
method generally over three to 40 years.  Depreciation expense  was $2,889,000 and $3,719,000 for the
years ended December 31, 2012 and 2011, respectively.

LONG-LIVED ASSETS

Long-lived assets are reviewed for impairment whenever events or changes in circumstances
indicate that the carrying amount of an  asset  may  not  be  recoverable. When such  events or changes
occur, an estimate of the future cash  flows expected to result from the use of  the assets and their
eventual disposition is made. If the sum  of such expected future cash flows (undiscounted and without
interest charges) is less than the carrying  amount  of  the asset,  an impairment loss is  recognized in an
amount by which the assets’ net book values exceed their fair value. These  asset impairment loss
analyses require management to make  assumptions  and apply considerable  judgments regarding, among
others, estimates of the timing and amount of future cash flows,  expected useful lives of  the assets,

28

uncertainty about future events, including changes in  economic conditions,  changes in operating
performance, changes in the use of the  assets, and  ongoing  cost of maintenance  and improvements of
the assets, and thus, the accounting estimates may change from period to period. If management uses
different assumptions or if different conditions occur  in future periods,  the Company’s financial
condition or its future operating results could be materially impacted. The Company had  impairment
charges for its long-lived assets of $1.1 million in  2011. There  were no impairment  charges  recorded in
2012.

EMPLOYEE BENEFIT PLANS

The Company’s policy is to fund pension costs at a level at  least equal to  the minimum amount
required under federal law, but not more than  the maximum amount deductible for federal income tax
purposes.

The over-funded or under-funded status of the Company’s defined benefit post-retirement plans
are recorded as an asset or liability in  its balance  sheet and changes in  the funded status  of the plans
are recorded in the year in which the changes occur, through  comprehensive income. A pension  asset
or liability is recognized for the difference between  the fair value  of plan  assets and the projected
benefit obligation as of year-end.

Deferred compensation plans for certain  management employees provide for specified payments
after retirement. The present value of estimated payments  to be made is  accrued  over the period of
active  employment.

REVENUE RECOGNITION

Real estate revenues are recognized in the period in which  sufficient cash has been  received,

collection of the balance is reasonably assured and risks of  ownership  have passed to the  buyer.

Lease revenues are recognized on a straight-line basis over the terms of the  leases. Also included

in lease income are certain percentage rents determined in accordance  with the terms of the leases.
Lease income arising from tenant rents that are  contingent  upon the  sales of  the tenant exceeding a
defined threshold are recognized only after the  defined sales  thresholds are  achieved.

Other revenues are recognized when delivery has  occurred  or  services have been  rendered, the

sales price is fixed or determinable, and collectability is reasonably  assured.

OPERATING COSTS AND EXPENSES

Real estate, leasing, utilities, resort amenities,  selling and marketing, and  general and
administrative costs and expenses are reflected  exclusive  of depreciation and pension  and other
post-retirement expenses.

ADVERTISING

The costs of advertising activities are  expensed as incurred. Advertising costs  are included  in selling

and  marketing  costs  in  the  consolidated  statements  of  operations  and  comprehensive  loss.  Advertising
expenses in 2012 and 2011 were $39,000 and  $340,000, respectively.

LEASES

Leases that transfer substantially all of  the benefits and risks of  ownership of the property  are

accounted for as capital leases. Amortization  of property under capital leases is included in
depreciation expense. Other leases are accounted for  as operating leases. Rentals under operating
leases are recognized on a straight-line  basis over  the life of the lease.

29

INCOME TAXES

The  Company  accounts  for  uncertain  tax  positions  in  accordance  with  the  provisions  of  Financial

Accounting Standard Board (FASB) Accounting  Standards  Codification (ASC)  Topic 740.  This
interpretation prescribes a recognition  threshold and measurement attribute for the financial statement
recognition and measurement of a tax  position taken  or expected to be taken in a tax return (Note 11).

The Company’s provision for income taxes is calculated using the  liability  method. Deferred

income taxes are provided for all temporary differences between the financial statement and income tax
bases of assets and liabilities using tax rates enacted by  law or regulation. A valuation  allowance is
established for deferred income tax assets if management believes  that it  is more likely than not that
some portion or all of the asset will not be realized through future taxable income.

SHARE-BASED COMPENSATION  PLANS

The Company accounts for share-based compensation, including  grants of employee stock options,

as compensation expense over the service period (generally the vesting period) in the consolidated
financial statements based on their fair values. The impact of  forfeitures that may occur  prior to vesting
is estimated and considered in the amount recognized.

USE OF ESTIMATES

The preparation of financial statements in  conformity with  accounting principles generally accepted

in the  United States of America (GAAP) requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities  and disclosure of  contingent assets and
liabilities at the date of the consolidated financial  statements and the reported amounts of  revenues
and  expenses during the reporting periods.  Future  actual  amounts could  differ  from these  estimates.

RISKS AND UNCERTAINTIES

Factors that could adversely impact the Company’s future operations or financial results  include,
but are not limited to the following: continued economic  weakness and uncertainty in Hawaii and  the
mainland United States; continued high  unemployment rates  and low consumer confidence;  the current
sovereign debt crises affecting several  countries in the  European Union and concerns about sovereign
debt in the United States; the general availability of mortgage financing, including the effect of more
stringent lending standards for mortgages and perceived or  actual changes in interest rates; risks related
to the Company’s investments in real property, the value  and salability of  which could be impacted by
the economic factors discussed above or  other factors; the  popularity of Maui in  particular  and Hawaii
in general as a vacation destination or second-home market;  increased energy costs,  including fuel
costs, which effect tourism on Maui and Hawaii generally; untimely completion of land  development
projects within forecasted time and budget expectations; inability to obtain land use  entitlements at  a
reasonable cost or in a timely manner; unfavorable legislative decisions by state and local governmental
agencies; the cyclical market demand for  luxury real estate on  Maui  and in Hawaii generally; increased
competition from other luxury real estate developers on  Maui  and in Hawaii generally;  the Company’s
limited guarantees to complete development  of  the Residences  at  Kapalua Bay project;  failure of joint
venture partners to perform in accordance with their contractual agreements;  environmental
regulations; acts of God, such as tsunamis,  hurricanes, earthquakes and  other natural  disasters;  the
Company’s location apart from the mainland United  States, which results in the Company’s financial
performance being more sensitive to  the  aforementioned economic risks; failure  to  comply with
restrictive financial covenants in the Company’s credit arrangements; and an inability to achieve the
Company’s short and long-term goals and cash flow requirements.  See additional discussion of the risks
and uncertainties applicable to our business under the  heading ‘‘Forward-Looking Statements and
Risks’’ at the beginning of this annual report and ‘‘Risk Factors’’ in Item 1A of this annual report.

30

ENVIRONMENTAL REMEDIATION COSTS

The Company accrues for environmental remediation costs  when such losses are  probable and
reasonably estimable. Such accruals are adjusted as  further  information develops or  circumstances
change. When the remediation cost is expected to be incurred within  a relatively short period  of  time,
the obligations are not discounted to  their present value.

NEW ACCOUNTING PRONOUNCEMENTS

In February 2013, the FASB issued Accounting Standards  Update  (ASU)  No. 2013-02,
Comprehensive Income (Topic 220)—Reporting  of  Amounts Reclassified Out  of Accumulated Other
Comprehensive Income. This ASU adds new disclosure requirements for items  reclassified  out of
accumulated other comprehensive income  and requires entities  to  present information  about significant
items reclassified out of accumulated other comprehensive income by component either  (1) on the face
of the statement where net income is presented  or (2) as a separate disclosure  in the notes to the
financial statements. The amendments  in this ASU  should be applied prospectively, and are effective
for fiscal years, and interim periods within those  years,  beginning after December 15, 2012. The
adoption of this guidance is not anticipated  to  have a material  impact on the Company’s consolidated
financial statements.

INCOME (LOSS) PER COMMON  SHARE

Basic income (loss) per share is computed by dividing net income or  loss by the weighted-average

number of common shares outstanding. Diluted income (loss)  per  share is computed similar to basic
income (loss) per share except that the denominator  is increased to include the  number of additional
common shares that would have been outstanding if the  dilutive potential common  shares from  share-
based compensation arrangements had been issued.

Potentially dilutive shares arise from non-qualified  stock  options to purchase  common stock and

non-vested restricted stock. The treasury stock method  is applied to determine the number of
potentially dilutive shares for non-vested  restricted stock  and stock options assuming that the shares of
non-vested restricted stock are issued  for  an amount based  on the grant  date market price  of  the shares
and that the outstanding stock options are exercised. These amounts were excluded because the effect
would be anti-dilutive.

Year Ended December 31,

2012

2011

Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Potentially dilutive . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18,618,356
173,137

18,539,591
309,500

2. ASSETS HELD FOR SALE AND  REAL ESTATE  SALES

At December 31, 2012, assets held for sale included a 7-acre parcel in Kahului and a 630-acre

parcel in Upcountry Maui.

In January 2012, the Company sold an 89-acre parcel in  Upcountry Maui for $1.5 million. The sale

resulted in a gain of $1.4 million and the  Company utilized $353,000 of  the  proceeds to repay its  term
loan with American AgCredit, in accordance  with the  terms of its credit agreement.

In September 2010, the Company sold the land, improvements, structures and fixtures comprising

the Kapalua Bay Golf Course (Bay Course) and the adjacent maintenance facility for a total of
$24.1 million in cash. Concurrent with  the sale, the Company entered into an agreement  to  lease back
the assets through March 31, 2011, and due  to  certain construction  work  required by the lease  back
arrangement and other continuing involvement,  the sale  was  accounted for as a  financing  transaction.

31

At the conclusion of the lease back period, the  Company recognized a $15.1 million gain  from the sale
which  has been reported in discontinued operations for the year  ended  December 31, 2011.

3.

INVESTMENT IN AFFILIATES

The Company has a 51% ownership interest in  Bay Holdings, which is the sole member of

Kapalua Bay. The other members of  Bay Holdings are MH  Kapalua  Venture, LLC, 34%, and
ER Kapalua Investors Fund, LLC, 15%.  Bay Holdings  is not a variable interest entity,  as defined in
GAAP. The Company accounts for its  investment in  Bay Holdings using  the equity method of
accounting because, although it has the ability  to  exercise  significant influence over operating and
financial policies, it does not control Bay  Holdings through a majority  voting interest or other means.
Under the LLC agreement, major decisions  require the approval  of either 75%  or 100% of the
membership interests. The Company has  been  designated as  the managing  member of Bay  Holdings.
Profits and losses of Bay Holdings were allocated in proportion to the members’ ownership interests,
which  approximated the estimated cash  distributions to the members.

Kapalua Bay constructed a residential  and timeshare development on  land that it owns  at the site

of the former Kapalua Bay Hotel, and a spa on an adjacent parcel of land that is owned by the
Company and leased to Kapalua Bay.  Through December 31, 2012, the sale of 28  (84  total) whole-
ownership units and 177 (744 total) fractional units  have closed  escrow.

As a result of the 2009 losses incurred by Bay Holdings, the Company’s carrying value of its
investment in Bay Holdings was written  down to zero in 2009.  The Company does not expect  to
recover any amounts from its investment in Bay Holdings. The Company  will  not  recognize any
additional equity in the earnings (losses) of Bay Holdings until the Company’s income attributable to
Bay Holdings exceeds its accumulated losses. The Company  had  made  cash contributions  to  Bay
Holdings of $53.2  million and non-monetary contributions of land valued at  $25 million.

Kapalua Bay has a construction loan agreement under which $285 million was outstanding at
December 31, 2012, and that matured  on August 1,  2011. The loan is collateralized  by  the project
assets including the land that is owned  by  Kapalua Bay that underlies the project. The Company and
the other members of Bay Holdings  have guaranteed to the  lenders completion of the project and
recourse with regard to certain acts,  but  have not guaranteed repayment of the  loan. On March  13,
2012, the lenders notified Kapalua Bay  that the loan was in  default and on  June  13, 2012, the  lenders
filed for foreclosure against Kapalua Bay, Bay Holdings and other  entities  related to the  project. On
September 27, 2012, Kapalua Bay was notified that three  of its five lenders assigned  their  loans and
other interests to a non-affiliated investment firm. The public auction for the foreclosure proceeding
was held on December 3, 2012 and on  January 31, 2013,  the investment firm was confirmed as the
successful bidder of Kapalua Bay’s assets.

Pursuant to a previous agreement, the  Company agreed to purchase from Kapalua Bay  the
Amenities that were completed in 2009 at  the actual construction  cost of approximately $35 million.
Through December 31, 2010, Bay Holdings recorded impairment charges in its consolidated financial
statements of approximately $23 million related to the Amenities.  In 2012  and 2011, loss  from the
operations of the Amenities was $566,000  and $432,000, respectively. The Company  does not have
sufficient liquidity to purchase the Amenities at  the actual construction cost  of approximately
$35 million and is in active negotiations with lenders of the project to resolve its limited guarantees
with respect to the completion of the project and purchase commitment for  the Amenities. No
provision  has been recorded in the accompanying consolidated financial statements with  respect to the
Company’s executory contract to purchase the Amenities. If the  Amenities are subsequently acquired,
they will be evaluated for impairment and  could result  in a loss.

A group of owners of 11 whole-ownership units  filed a lawsuit on  June 7, 2012 against multiple

parties, including Kapalua Bay and the  Company.  The  lawsuit alleges  that the defendant parties
breached their fiduciary duties to the Association of Apartment Owners of  Kapalua Bay Condominium

32

(AOAO) and the plaintiffs. In addition,  the lawsuit  seeks  certain injunctive  and declaratory relief
regarding the management and operations  of the AOAO and the project. On  December 31, 2012, The
Ritz-Carlton Management Company, LLC  (RCMC)  terminated its management agreement with  the
AOAO and Kapalua Bay Vacation Owners Association  (VOA). The AOAO and  VOA entered into a
management agreement with an entity controlled by Timbers  Resorts  effective January 1, 2013. The
Company is presently unable to reasonably determine the  impact, if any, of these matters on  the
accompanying consolidated financial  statements.

On May 23, 2011, a lawsuit was filed  against  Kapalua Bay; the Company; The Ritz-Carlton Hotel

Company, LLC; Kapalua Realty Co. Ltd.;  and  other  John and Jane Does;  by  purchasers of  two units at
the Ritz-Carlton Residences at Kapalua Bay. The lawsuit was filed in  the Circuit  Court of  the Second
Circuit, State of Hawaii pursuant to Civil  No. 11-1-0216-(3).  The lawsuit alleges deceptive acts,
intentional misrepresentation, concealment,  and  negligent misrepresentation, among other  allegations
with regard to the sale of the two residential units  and seeks unspecified damages, treble damages and
other relief. The Company disagrees  with  the allegations  and plans to vigorously defend itself. The
Company is presently unable to reasonably estimate the amount of probable liability, if  any, related to
this  matter and, accordingly, has made no provision in the  accompanying consolidated financial
statements.

The Company has recorded $4.1 million in accrued  contract  terminations  in the consolidated
balance sheets representing the remaining  expected  exposure to loss  related  to  our  involvement with
the project.

Summarized balance sheet and operating information for Bay Holdings as  of  December 31, 2012

and 2011 and for the years then ended are as follows:

2012

2011

Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Real estate inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets, net

$

(in thousands)
3,241
149,774
10,712

5,264
151,034
15,598

$

Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 163,727

$ 171,896

Construction loan payable and other member loans . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 375,441
46,408

$ 351,455
26,991

Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 421,849

$ 378,446

Members’ Deficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(258,122) $(206,550)

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs and Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2011

$

(in thousands)
(745) $ 17,965
49,892

50,827

Net Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(51,572) $(31,927)

During  2012, Bay Holdings recorded cancellations of contracts that will no longer be closed as
scheduled. Bay Holdings has not recognized any impairment of the  project’s assets during 2012. As
discussed above, the Company’s carrying value of its investment in Bay Holdings  was written  down to
zero in the past, and the Company does not recognize  any  equity in the losses  of Bay Holdings. As a
result, management does not believe  an  adjustment for impairment charges, if any, would have  a
material impact to the consolidated financial statements. On  January 31, 2013, a non-affiliated
investment company foreclosed on the assets  of  Bay Holdings. As a result, subsequent to January  31,
2013, there are no significant ongoing operations in  this  joint venture.

33

4. LONG-TERM DEBT

Long-term debt at December 31, 2012 and 2011  consisted of the  following:

Wells Fargo revolving loans, 4.05% and 4.12%,  respectively . . . . .
American AgCredit term loan, 5.25% . . . . . . . . . . . . . . . . . . . .

$25,200
24,068

$21,100
24,421

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

49,268
4,068

45,521
—

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$45,200

$45,521

2012

2011

(in thousands)

WELLS FARGO

The Company has a $34.5 million revolving line  of credit with Wells Fargo that was scheduled  to

mature on May 1, 2013. In February  2013, the  Company exercised  its option to extend  the maturity
date  to May 1, 2014. Interest rates on borrowings are  at LIBOR plus  3.8% and the line of credit  is
collateralized by approximately 880 acres  of its real  estate  holdings at the  Kapalua Resort. The  line of
credit agreement contains various representations,  warranties,  affirmative, negative and  financial
covenants and events of default customary  for financings of this type. Financial  covenants include a
required minimum liquidity (as defined) of $4 million, maximum total  liabilities  of  $175 million, and  a
limitation on new indebtedness. The credit agreement includes  predetermined  release prices  for the
real property securing the credit facility.  There are no commitment fees on  the unused  portion of the
revolving facility. Absent the sale of some  of its  real estate holdings  or  refinancing, the Company  does
not expect to be able to repay any significant amount of borrowings under the credit line.

As of December 31, 2012, the Company had $25.2 million  of  borrowings  outstanding  under its

revolving line of credit, $8.8 million available  borrowing  capacity and irrevocable letters of credit
totaling $0.5 million that were secured  by  the line  of  credit.

AMERICAN AGCREDIT

The Company has a $24.1 million term  loan with  American AgCredit that was scheduled  to  mature

on May  1, 2013. In February 2013, the  Company amended its term loan agreement  to  extend the
maturity date to May 1, 2014. The interest rate on  this  credit facility is based on the greater of 1.00%
or the 30-day LIBOR rate, plus an applicable spread of 4.25%. The loan agreement provides  for tiered
reductions in the applicable spread to  3.75%,  subject to corresponding reductions in the principal
balance of the loan. The loan requires  a mandatory principal repayment  of $4.1 million by
December 31, 2013. The loan agreement  contains  various representations, warranties, affirmative,
negative and financial covenants and events of  default customary for  financings of this type. Financial
covenants include a required minimum  liquidity  (as defined) of $4  million,  maximum total liabilities of
$175 million and a limitation on new  indebtedness. It  also requires  mandatory principal  repayments of
100% of the net proceeds of the sale  of any real property pledged as collateral for  the loan and tiered
mandatory principal repayments based on predetermined percentages ranging from 10% to 75% of the
net proceeds from the sale of non-collateralized real property. In accordance  with this provision,  the
Company made a $353,000 principal repayment in  January 2012,  in conjunction with a sale of a
non-collateralized real estate parcel in  Upcountry  Maui  for $1.5 million.  The loan is  collateralized by
approximately 3,100 acres of the Company’s real estate holdings in West Maui and Upcountry Maui.
Absent the sale of some of its real estate  holdings or  refinancing, the Company does not expect to be
able to pay the outstanding balance under the term loan  on the maturity date.

34

As of December 31, 2012, the Company believes it is in  compliance with the covenants  under the

Wells Fargo and American AgCredit credit  facilities.

5.

FAIR VALUE MEASUREMENTS

GAAP establishes a framework for measuring fair value,  and requires  certain disclosures  about fair

value measurements to enable the reader of the financial statements to assess  the inputs used to
develop those measurements by establishing a hierarchy  for  ranking the quality and reliability of the
information used to determine fair values. GAAP requires that financial assets and  liabilities  be
classified and disclosed in one of the  following three categories:

Level 1: Quoted market prices in active  markets for  identical  assets or liabilities.

Level 2: Observable market based inputs or unobservable inputs that  are corroborated by

market data.

Level 3: Unobservable inputs that are not corroborated by market data.

The fair value of cash, receivables and payables approximate their  carrying value  due  to  the

short-term nature of the instruments. The valuation is based on settlements of similar financial
instruments all of which are short-term  in nature and are generally settled at  or near cost. The fair
value of debt was estimated based on  borrowing rates currently  available to the Company for  debt with
similar terms and maturities. The carrying amount of  debt at December 31, 2012  and 2011  was
$49,268,000 and $45,521,000, respectively, which approximated fair value.  The fair value of cash and
debt has been classified as level 1 and  level 2 measurements, respectively. See Note 8 for  the
classification of the fair value of pension  assets.

6. DISCONTINUED OPERATIONS

In September 2011, the Company ceased  all retail  operations  at  the Kapalua Resort. In March
2011, the Company ceased operating the  two  championship golf courses at  the Kapalua Resort. In
December 2009, the Company ceased all  agriculture operations. Accordingly, the operating  results
including any gains or losses from the disposal of assets related to these  former operations  have been
reported as discontinued operations in  the accompanying consolidated financial statements.

The revenues and income (loss) before income taxes for the discontinued operations were as

follows:

Revenues

2012

2011

(in thousands)

Golf courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $ 3,375
4,278

—

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $ 7,653

Income (loss) from Discontinued  Operations

Golf courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Agriculture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (89) $13,762
462
193

(3)
446

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$354

$14,417

35

7. LEASING ARRANGEMENTS

LESSEE

The Company has various operating  leases which  expire in  2013 and 2014. Total rental  expense
under operating leases was $18,000 in  2012 and $286,000 in 2011. Future  minimum rental payments  due
under operating leases total $23,000 in  2013, $3,000 in 2014,  $3,000 in 2015,  and $2,000 in 2016.

LESSOR

The Company leases land primarily to agriculture operators and  space in commercial  buildings,
primarily to retail tenants. These operating leases generally  provide for minimum rents and, in  most
cases, percentage rentals based on tenant  revenues. In addition, the leases generally  provide for
reimbursement of common area maintenance and other expenses. Total rental income under  these
operating leases was as follows:

Minimum rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percentage rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (primarily common area recoveries) . . . . . . . . . . . . . . . . . .

$2,639
1,182
1,985

$2,397
1,603
1,144

$5,806

$5,144

2012

2011

(in thousands)

Property at December 31, 2012 and 2011  includes leased  property, primarily buildings, of
$46,778,000 and $47,381,000, respectively  (before accumulated depreciation of $19,915,000  and
$18,417,000, respectively). Management determined  that the amounts previously disclosed  for leased
property and the related accumulated depreciation as  of  December 31,  2011 were understated by
$18,108,000 and $8,118,000, respectively;  accordingly, such amounts for  2011 have been  corrected in the
previous sentence. This had no impact on the previously reported amounts in  the 2011 consolidated
balance sheet or consolidated statement  of operations  and comprehensive loss.

Future minimum rental income receivable during the next five years is as  follows:

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,435
2,354
2,290
1,886
1,834
8,513

(in thousands)

8. EMPLOYEE BENEFIT PLANS

The Company had defined benefit pension plans covering substantially  all  full-time, part-time and

intermittent employees. Effective as of  January 1, 2010,  the defined  benefit pension plan  covering
non-bargaining salaried employees was  frozen, and effective January 1, 2011, pension benefits  for
non-bargaining hourly employees were  also  frozen and no further pension benefits will accrue to the
affected employees. Effective April 1, 2011,  the Company did not  have any active employees  accruing
pension benefits as the remaining employees who were covered under  the Pension  Plan  for Bargaining
Unit and Hourly Employees (Bargaining  Plan)  were terminated when the Company’s golf course
operations ceased.

36

The measurement date for the Company’s benefit plan disclosures is December  31st of each year.

The changes in benefit obligations and  plan assets  for 2012 and 2011, and the  funded  status of  the
plans, and assumptions used to determine benefit  information at  December  31, 2012 and 2011 were as
follows:

Pension Benefits

2012

2011

(in thousands)

Change in benefit obligations:

Benefit obligations at beginning of year . . . . . . .
Service cost
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Benefit obligations at end of year . . . . . . . . . . .

Change in plan assets:

Fair value of plan assets at beginning of year . . .
Actual return on plan assets . . . . . . . . . . . . . . .
Employer contributions . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . .

Fair value of plan assets at end of year . . . . . . .

$

66,645
—
3,189
7,218
(4,228)

72,824

39,053
5,336
2,357
(4,228)

42,518

Funded status . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accumulated Benefit Obligations . . . . . . . . . . . . .

$

$

(30,306)

72,824

$

$

63,306
18
3,338
4,034
(4,051)

66,645

41,255
(443)
2,292
(4,051)

39,053

(27,592)

66,645

Weighted average assumption used to  determine

benefit obligations at December 31:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term return on plan assets
. . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . .

3.87% - 4.16% 4.79% - 4.98%
7.50%
n/a

7.50%
n/a

The amounts recognized for pension benefits on  the Company’s consolidated balance sheets as of

December 31, 2012 and 2011 were as follows:

Current Liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent Liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2011

(in thousands)
$
306
30,000

$
300
27,292

Net amounts recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$30,306

$27,592

Amounts recognized for pension benefits in accumulated other comprehensive loss  (before income

tax effect of $0) at December 31, 2012 and 2011 are  as follows:

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$27,579

$23,569

Net amounts recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$27,579

$23,569

2012

2011

(in thousands)

In 2013, $873,000 of the net loss included in other comprehensive  loss at December 31, 2012  is

expected to be recognized as a component of net periodic pension cost.

37

Components of net periodic benefit cost  and other  amounts recognized  in other comprehensive

loss were as follows:

Pension Benefits

2012

2011

(in thousands)

Pension and other benefits:

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial (gain) loss . . . . . . . . . . . . . . . . . . . .
Amortization of obligation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .
Recognition of (gain) loss due to curtailment

$ — $
3,189
(2,864)
739
—
—
—

18
3,338
(3,027)
809
5
2
12

Net expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,064

$ 1,157

Other Changes in Plan Assets and Benefit Obligations

Recognized in Other Comprehensive Loss:
Net loss
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized gain (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized prior service cost . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized net initial obligation . . . . . . . . . . . . . . . . . . . . . . .

$ 4,749
(739)
—
—

$ 7,503
(809)
(8)
(11)

Total recognized in other comprehensive  loss . . . . . . . . . . . . . .

$ 4,010

$ 6,675

2012

2011

Weighed average assumptions used to determine

net periodic cost:

Pension benefits:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term return on plan assets . . . . .
Rate of compensation increase . . . . . . . . . . . . .

4.79% - 4.98% 5.25% - 5.47%

7.50%
n/a

7.50%
n/a

The expected long-term rate of return  on plan assets was based on a building-block  approach.
Historical markets are studied and long-term historical  relationships between equities  and fixed income
are preserved consistent with the widely accepted capital  market principle that assets with higher
volatility generate a greater return over the long  run. Current  market  factors, such as inflation and
interest rates, are evaluated before long-term  capital markets  are determined. Diversification and
rebalancing of the plan assets are properly  considered as  part  of establishing the  long-term portfolio
returns.

38

The fair values of the Company’s pension plan assets at December 31,  2012 and 2011, by asset

category, were as follows:

AHGT Pooled equity funds . . . . . . . . . . .
AHGT Pooled fixed income funds . . . . . .
Cash management funds . . . . . . . . . . . . .

Pooled equity funds . . . . . . . . . . . . . . . . .
Common stock . . . . . . . . . . . . . . . . . . . .
U.S. government securities . . . . . . . . . . . .
Pooled fixed income funds . . . . . . . . . . . .
Cash management funds . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . .

2012 Fair Value Measurements (in thousands)

Quoted Prices in
Active Markets
for Identical
Assets (Level 1)

Significant Other
Observable
Inputs (Level 2)

$—
—
—

$—

$23,706
17,671
1,141

$42,518

Total

$23,706
17,671
1,141

$42,518

2011 Fair Value Measurements (in thousands)

Quoted Prices in
Active Markets
for Identical
Assets (Level 1)

Significant Other
Observable
Inputs (Level 2)

$14,851
11,470
2,630
4,814
1,870
245

$35,880

$ —
—
3,126
—
—
47

$3,173

Total

$14,851
11,470
5,756
4,814
1,870
292

$39,053

Aon Hewitt Group Trust (AHGT) Pooled  equity  and fixed income funds: Pooled equity and fixed

income funds consist of various AHGT  Funds offered  through a  private placement. The units  are
valued  daily using the net asset value  (NAV). The NAVs are based on  the fair value of each fund’s
underlying investments. Level 1 assets  are  priced using quotes for trades occurring  in active markets for
the identical asset. Level 2 assets are  priced using observable inputs for  the asset (for  example, interest
rates and yield curves observable at commonly quoted  intervals, volatilities, prepayment  speeds, loss
severities, credit risks, and default rates)  or inputs that are derived principally from or corroborated by
observable market data by correlation  or  other means (market-corroborated  inputs).

An administrative committee consisting of certain  senior management employees administers the

Company’s defined benefit pension plans. The  pension plan assets are allocated among approved asset
types based on the plans current funded status and other characteristics set by the administrative
committee, and subject to liquidity requirements of the plans.

The Company expects to contribute $2.4 million to its  defined benefit pension plans  in 2013.

Estimated future benefit payments are as follows (in thousands):

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 - 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,317
4,269
4,251
4,330
4,368
22,216

39

The Company’s cessation of its pineapple operations at the  end of 2009 and the  corresponding

reduction in the active participant count for the  Pension Plan for Bargaining Unit and Hourly
Employees (Bargaining Plan) triggered the requirement that the Company provide security  to  the
Pension Benefits Guaranty Corporation  (PBGC) of approximately $5.2 million to support the unfunded
liabilities of the Bargaining Plan. In April 2011, the Company executed a  settlement agreement with the
PBGC and pledged security of approximately 1,400 acres  in  West Maui that will be released in five
years if the Company does not otherwise  default on the agreement.  The Company was advised in
October  2011 that the cessation of its  golf operations and the corresponding reduction in the  active
participant count for the Bargaining Plan  and  the Pension Plan for Non-Bargaining Unit Employees
triggered the requirement that the Company provide additional security to the PBGC of approximately
$18.7 million to support the unfunded liabilities  of the  two pension plans  or to make contributions to
the plans in excess of the minimum required amounts. In November  2012, the Company  executed a
settlement agreement with the PBGC  and  pledged security of  approximately  7,000 acres in West Maui
that will  be released in five years if the Company  does not otherwise default on the agreement.

The Company has investment and savings plans  that allow eligible employees on a voluntary basis

to make pre-tax contributions of their  cash compensation. Substantially all employees are eligible to
participate in one or more plans. No  Company contributions were made to these plans in 2012  or 2011.

On October 1, 1998, deferred compensation  plans that  provided  for  specified payments  after
retirement for certain management employees were amended  to  eliminate  future benefits.  At the
termination date, these employees were given credit  for existing years of service and the future vesting
of additional benefits was discontinued.  The present value  of  the benefits  to  be  paid was being accrued
over the period of active employment. As of December 31, 2012  and 2011,  deferred compensation plan
liabilities totaled $512,000 and $697,000, respectively.

9.

SHARE-BASED COMPENSATION

The Company accounts for share-based compensation arrangements, including grants  of employee

stock options, as compensation expense  over the service period (generally the vesting period)  in the
consolidated financial statements based on  their fair  values. The impact of forfeitures that may  occur
prior to vesting is also estimated and considered in the  amount recognized. Excess  tax benefits are
reported as a financing cash inflow rather than as a reduction of taxes  paid.

The total compensation expense recognized  for share-based compensation was $489,000 and

$646,000 for 2012 and 2011, respectively. There was no  tax benefit or expense related thereto.
Recognized share-based compensation was  reduced for estimated forfeitures prior to vesting based
primarily  on historical annual forfeiture  rates of approximately 3.2% and 3.5%, for 2012  and 2011,
respectively. Estimated forfeitures will  be  reassessed  in subsequent periods  and may  change based on
new facts and circumstances. In February 2012, executive officers and  management were awarded an
incentive bonus of $150,300 based on meeting certain performance metrics  included in the Executive
and  Key Management Compensation  Plan.  In accordance with the plan, the incentive  award  was settled
through  the issuance of 39,294 shares  of  common stock.

Stock Options

In May 2006, the Company’s shareholders approved the 2006 Equity  and Incentive Award Plan

(the ‘‘2006 Plan’’) and an increase in the number of shares of common stock authorized under the
Articles of Association by 1,000,000 shares, all  of which have been reserved for issuance under  the 2006
Plan. The 2006 Plan provides that the  administrator can grant stock  options and other equity
instruments. The terms of certain grant types  follow  general guidelines,  but the term and conditions of
each award can vary at the discretion of the administrator.  With respect to  awards  granted to
non-employee directors, the administrator of the  2006 Plan  is the Board  of Directors.  The

40

Compensation Committee of the Board  is  the administrator of the  2006 Plan for  all  other  persons,
unless the Board assumes authority for administration.

A summary of stock option award activity as of and for the year  ended  December 31, 2012 is

presented below:

Weighted
Average
Exercise
Price

Weighted
Average
Grant-Date
Fair Value

Shares

Weighted
Average
Remaining
Contractual
Term  (years)

Aggregate
Intrinsic
Value
$(000)(1)

Outstanding at December 31, 2011 . . . . . . . . . . .
Forfeited or Cancelled . . . . . . . . . . . . . . . . . . . .

86,500
(7,500)

$24.08
$29.94

Outstanding at December 31, 2012 . . . . . . . . . . .

79,000

$23.52

$12.02

$ 8.53

Exercisable at December 31, 2012 . . . . . . . . . . .

69,000

$26.18

$ 9.40

Expected to Vest at December 31, 2012(2) . . . . .

7,200

$ 5.20

$ 2.48

3.3

2.9

6.2

$—

$—

$—

(1) For in the money options

(2) Options expected to vest reflect  estimated  forfeitures.

There were no stock option awards granted in 2012 or 2011. The  fair value of stock options vested

in 2012 and 2011 was $35,000 and $129,000, respectively.

As of December 31, 2012, there was  $14,700 of total unrecognized compensation  for awards

granted under the stock options plans that  is expected to be recognized over a weighted average period
of 1.2  years.

Restricted Stock

In 2012, 21,277 restricted shares that vest as service  requirements  are  met  were granted  to
management employees and the Company’s Board of Directors, and 78,769 shares of  restricted stock
vested as directors’ and management service requirements were met. In  2011, 120,304 restricted shares
that vest as service requirements are  met were granted to management  employees and the Company’s
Board of Directors, and 92,289 shares  of restricted stock vested as directors’ and management service
requirements were met. All restricted shares  granted in 2012 and 2011  were granted under the 2006
Plan. The weighted average grant-date fair  value of  restricted stock  granted during 2012 and 2011  was
$3.54 and $5.37 per share, respectively.

A summary of the activity for nonvested restricted stock awards  as of and for the year ended

December 31, 2012 is presented below:

Nonvested balance at December 31, 2011 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Cancelled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

218,929
21,377
(78,769)
(67,400)

Nonvested balance at December 31, 2012 . . . . . . . . . . . . . . . .

94,137

Weighted
Average
Grant-Date
Fair Value

$8.92
$3.54
$5.23
$4.56

$5.56

41

10. RELATED PARTY TRANSACTIONS

The Company has a 51% ownership interest in  Bay Holdings, the owner and developer  of  The
Residences at Kapalua Bay. The other members of Bay Holdings,  through wholly owned affiliates, are
Marriott, which owns a 34% interest  in Bay Holdings, and ER  which owns the remaining 15% interest
in Bay Holdings. Stephen M. Case, who is a  director and a 65% shareholder of the Company as of
February 2013, is the Chairman, Chief Executive Officer, and indirect beneficial owner of
Revolution LLC, which is the indirect  majority  owner of ER,  and thus Mr. Case  may be deemed to
have a beneficial interest in Bay Holdings.

11. INCOME TAXES

GAAP prescribes a recognition threshold and measurement attribute for  the financial statement

recognition and measurement of a tax  position taken  or expected to be taken in a tax return. In 2012,
tax liability on uncertain tax positions  was reduced by  $378,000 because of expiration of  statutes of
limitations and a proposed IRS settlement. As of  December  31, 2012 and 2011, total accrued  interest
for  uncertain  income  tax  positions  was  $899,000  and  $830,000,  respectively.

The Company recognizes accrued interest related  to  unrecognized tax benefits as  interest  expense

and penalties in general and administrative expense  in its consolidated statement of operations and
such amounts are  included in income  taxes payable  on the  Company’s consolidated balance sheet. A
reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows:

Balance at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments for tax provisions of prior years . . . . . . . . . . . . . . . . . .
Expiration of statutes of limitations . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2011

(in thousands)
$ 952
$ 626
(211)
(290)
(115)
(88)

Balance at end of  year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 248

$ 626

At December 31, 2012 there were no unrecognized tax benefits for which  the liability for  such
taxes was recognized as deferred tax  liabilities because such unrecognized revenue items have reversed.
At December 31, 2012 and 2011, there were $144,000  and $232,000  of  unrecognized tax  benefits that, if
recognized, would affect the effective  tax rate.

The components of the income tax benefit for 2011 were  as  follows:

Current

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax benefit—continuing operations . . . . . . . . . . . . . . . . . . . . .

2011

(in thousands)

$(134)
—

(134)

$(134)

In 2012, the income tax benefit from the  reversal  of tax  liability discussed above were  included in

income from discontinued operations as they relate to the  Company’s former agriculture operations
that were discontinued in 2009.

42

Reconciliations between the total income tax benefit  and  the amount computed using the statutory

federal rate of 35% was as follows:

Federal income tax benefit at statutory rate . . . . . . . . . . . . . . . .
Adjusted for:

2012

2011

(in thousands)
$(1,735) $(3,389)

Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for uncertain tax positions . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Permanent differences and other

1,674
—
61

3,871
(134)
(482)

Income tax benefit—continuing operations . . . . . . . . . . . . . . . . .

$ — $ (134)

Deferred tax assets (liabilities) were  comprised of the following  temporary  differences as  of

December 31, 2012 and 2011:

2012

2011

(in thousands)

Net operating loss and tax credit carryforwards . . . . . . . . . . . .
Joint venture and other investments . . . . . . . . . . . . . . . . . . . .
Accrued retirement benefits . . . . . . . . . . . . . . . . . . . . . . . . . .
Property net book value . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reserves and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 49,205
2,440
10,815
4,304
1,280
145
663

$ 35,917
11,242
9,448
4,168
1,358
253
1,385

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation Allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

68,852
(66,467)

63,771
(61,386)

Deferred condemnation proceeds . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,385)

(2,385)

(2,385)

(2,385)

Net deferred tax assets (liabilities) . . . . . . . . . . . . . . . . . . . . .

$

— $

—

Valuation allowances have been established  to  reduce future tax  benefits expected to be realized.

The Company had $109.9 million in federal  net operating loss carry  forwards at December 31, 2012,
that expire from 2028 through 2032. Net  operating loss for state income  tax  purposes that expire from
2028 through 2031 totaled $125.5 million  at  December  31, 2012. The Company’s federal income tax
returns for 2005 through 2008 are currently under examination and  the Internal Revenue  Service has
proposed approximately $11.6 million of additional taxable income. The Company has sufficient  net
operating loss carry forwards to offset the  proposed additional taxable income.

12. SEGMENT INFORMATION

The Company’s presentation of its reportable operating segments is  consistent with  how the

Company’s chief operating decision maker determines the allocation  of  resources. Reportable segments
are as follows:

(cid:127) Real Estate includes the development and sale  of  real  estate inventory and the operations of

Kapalua Realty Company, a general brokerage real  estate company located within the Kapalua
Resort.

(cid:127) Leasing primarily includes revenues and expense from real property leasing activities,  license

fees and royalties for the use of certain  of the Company’s trademarks and brand names by third

43

parties, and the cost of maintaining the Company’s real estate assets, including conservation
activities.

(cid:127) Utilities primarily include the operations of  Kapalua Water Company  and Kapalua Waste

Treatment Company, the Company’s water and sewage transmission operations  (regulated  by the
Hawaii Public Utilities Commission) servicing the Kapalua Resort.  The  operating segment  also
includes the management of ditch, reservoir and well systems  that provide  non-potable  irrigation
water to West and Upcountry Maui areas.

(cid:127) Resort Amenities includes a spa, beach club and a membership  program  that  provides certain

benefits and privileges within the Kapalua Resort  for  its members.

Financial information for each of the  Company’s reportable segments for 2012 and 2011  follows:

Real
Estate

Leasing

Utilities

Amenities Other(6)

Consolidated

Resort

2012
Operating revenues(1) . . . . . . . . . . . . . .
Operating loss(2) . . . . . . . . . . . . . . . . . .
Interest expense, net . . . . . . . . . . . . . . . .

Loss from continuing operations before

income tax benefit . . . . . . . . . . . . . . . .

Depreciation expense . . . . . . . . . . . . . . .
Capital expenditures(3) . . . . . . . . . . . . . .
Assets  relating to continuing

operations(4) . . . . . . . . . . . . . . . . . . .
Other assets(5) . . . . . . . . . . . . . . . . . . . .

$2,545
(338)

$ 5,806
428

$3,541
624

$4,228
(181)

$

44
(2,926)

—
109

2,240
22

461
54

12
—

176
—

6,736

37,421

6,437

1,752

5,190

$16,164
$ (2,393)
(2,563)

$ (4,956)

2,889
185

57,536
3,949

$61,485

Real
Estate

Leasing

Utilities

Amenities Other(6)

Consolidated

Resort

2011
Operating revenues(1) . . . . . . . . . . . . . .
Operating loss(2) . . . . . . . . . . . . . . . . .
Interest expense, net . . . . . . . . . . . . . . .

Loss from continuing operations before

income tax benefit . . . . . . . . . . . . . . .

Depreciation expense . . . . . . . . . . . . . .
Capital expenditures(3) . . . . . . . . . . . . .
Assets  relating to continuing

operations(4) . . . . . . . . . . . . . . . . . .
Other assets(5) . . . . . . . . . . . . . . . . . . .

$ 1,070
(661)

$ 5,144
(1,000)

$3,418
(319)

$3,854
(803)

$ 1,056
(4,499)

313
89

1,535
487

459
6

23
—

1,060
244

10,844

38,744

6,977

1,138

3,873

$14,542
$ (7,282)
(2,402)

$ (9,684)

3,390
826

61,576
2,496

$64,072

(1) Amounts are principally revenues  from external  customers and exclude equity in earnings of

affiliates and interest income. Intersegment revenues were insignificant.

(2) ‘‘Operating loss’’ is total operating revenues, less operating costs  and  expenses  (excluding  interest

income, interest expense and income taxes).

(3) Primarily includes expenditures for property and deferred costs.

44

(4) ‘‘Segment assets’’ are located in the United States.

(5) Consists primarily of assets held  for sale and assets  related to discontinued  operations.

(6) Consists primarily of miscellaneous transactions and unallocated general,  administrative, marketing,

pension and other post-retirement benefit expenses.  Other assets are primarily information
technology assets and assets at the Kapalua Resort  that are not used directly in any  operating
segment.

13. RESERVES

Allowance for doubtful accounts and reserves for environmental  liability  for 2012  and 2011  are as

follows:

Description

Allowance for Doubtful Accounts

Balance at
Beginning of
Period

Additions

Deductions

(in thousands)

Balance  at
End of Period

2012 . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . .

$519
$460

$212
$ 90

$(469)
$ (31)

$262
$519

Description

Balance at
Beginning of
Period

Additions

Deductions

(in thousands)

Balance  at
End of Period

Reserve for Environmental Liability

2012 . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . .

$ 866
$1,187

$—
$ 4

$(191)
$(325)

$675
$866

14. COMMITMENTS AND CONTINGENCIES

Discontinued Operations

On April 19, 2011, a lawsuit was filed  against the  Company’s wholly owned subsidiary Maui
Pineapple Company, Ltd. and several  other  Hawaii based  farmers by the EEOC. The lawsuit was filed
in the United States District Court, District of Hawaii,  pursuant  to  Civil Action No. 11-00257. The
lawsuit alleges unlawful employment  practices on  the basis of  national origin and  race discrimination,
harassment and retaliation and seeks  injunctive relief, unspecified compensatory and punitive damages
and other relief. The Company believes it has not been involved  in any wrongdoing, disagrees with  the
charges and plans to vigorously defend  itself. The Company  is presently unable to reasonably  estimate
the amount of probable liability, if any,  related  to  this  matter and, accordingly, has made no  provision
in the accompanying consolidated financial statements.

Pursuant to a 1999 settlement agreement with the County of Maui, the Company and  several
chemical manufacturers have agreed that  until December 1, 2039,  they will pay for 90% of  the capital
costs to install filtration systems in any future water wells if the presence  of  a nematocide, commonly
known as DBCP, exceeds specified levels,  and  for the  ongoing  maintenance and operating cost for
filtration systems on existing and future  wells.  The Company  estimated  its share  of the cost  to  operate
and maintain the filtration systems for the existing wells, and its  share of  the  cost of a letter of credit
used to secure its obligations, and as  of  December 31, 2012 has recorded a  liability  of $105,000. The
Company is presently not aware of any  plans  by  the County of  Maui  to  install other filtration  systems
or to drill any water wells in areas affected  by agricultural chemicals. Accordingly, a reserve for costs
relating to any future wells has not been recorded  because the Company is not able to reasonably
estimate the amount of liability, if any.

45

Investments in Affiliates

Pursuant to a previous agreement, the  Company agreed to purchase from Kapalua Bay  the
Amenities that were completed in 2009 at  the actual construction  cost of approximately $35 million.
Through December 31, 2010, Bay Holdings recorded impairment charges in its consolidated financial
statements of approximately $23 million related to the Amenities.  In 2012  and 2011, loss  from the
operations of the Amenities was $566,000  and $432,000, respectively. The Company  does not have
sufficient liquidity to purchase the Amenities at  the actual construction cost  of approximately
$35 million and has been in discussions with the other members of  Bay Holdings  and the  lenders to
negotiate the terms of the purchase and sale. No provision has  been recorded  in the accompanying
consolidated financial statements with  respect  to  the Company’s executory contract to purchase the
Amenities. If the Amenities are subsequently acquired, they  will be evaluated for  impairment and  could
result in a loss.

Pursuant to loan agreements related  to  certain equity investments,  the  Company and the other

members of the respective joint ventures have  guaranteed to lenders each investors’ pro rata share of
costs and losses that may be incurred  by the lender as a  result of the occurrence of specified  triggering
events. These guarantees do not include full payment of the loans. At December 31, 2012,  the
Company has recognized the fair value of  its obligations under these agreements (Note 3).

On June 7, 2012, a group of owners of  11 whole-ownership  units  at  the Ritz-Carlton  Club and
Residences, Kapalua Bay filed a lawsuit  against  multiple parties including the  Company. The Company
believes it has not been involved in any wrongdoing,  disagrees with  the charges and  plans to vigorously
defend  itself. The Company is presently  unable to reasonably estimate the amount of probable liability,
if any, related to this matter and, accordingly, has  made no provision  in the accompanying consolidated
financial statements.

On May 23, 2011, a lawsuit was filed  against  Kapalua Bay; the Company; The Ritz-Carlton Hotel

Company, LLC; Kapalua Realty Co. Ltd.;  and  other  John and Jane Does;  by  purchasers of  two units at
the Ritz-Carlton Residences at Kapalua Bay. The lawsuit was filed in  the Circuit  Court of  the Second
Circuit, State of Hawaii pursuant to Civil  No. 11-1-0216-(3).  The lawsuit alleges deceptive acts,
intentional misrepresentation, concealment,  and  negligent misrepresentation, among other  allegations
with regard to the sale of the two residential units  and seeks unspecified damages, treble damages and
other relief. The Company disagrees  with  the allegations  and plans to vigorously defend itself. The
Company is presently unable to reasonably estimate the amount of probable liability, if  any, related to
this  matter and, accordingly, has made no provision in the  accompanying consolidated financial
statements.

In addition to the matters noted above, there  are various  other claims and legal actions pending

against the Company. In the opinion  of management, after  consultation with legal counsel,  the
resolution of these other matters is not expected to have a material adverse effect on  the Company’s
financial position or results of operations.

46

Item 9. CHANGES IN AND DISAGREEMENTS WITH  ACCOUNTANTS ON  ACCOUNTING AND

FINANCIAL DISCLOSURE

None.

Item 9A. CONTROLS AND PROCEDURES

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

Our management, with the participation of our principal executive officer and principal financial
officer, evaluated the effectiveness of our disclosure controls and procedures  (as  such term  is defined in
Rules 13a-15(e) and 15d-15(e) under the  Exchange Act) as of  December 31, 2012. We  maintain
disclosure controls and procedures that  are  designed to provide reasonable assurance that information
required to be disclosed in our reports  filed or submitted under  the Exchange Act is recorded,
processed, summarized and reported within the time periods specified in the  SEC’s rules and forms
and that such information is accumulated  and communicated to our management,  including our
principal executive officer and principal financial officer, as appropriate,  to allow for  timely decisions
regarding required disclosure. Our management recognizes  that any controls and procedures, no matter
how well designed and operated, can  provide only reasonable assurance  of achieving their objectives
and management necessarily applies  its judgment in evaluating the  cost-benefit relationship of possible
controls and procedures. Based on the evaluation of  our disclosure  controls and procedures as of
December 31, 2012, our principal executive officer and principal financial officer  concluded that, as of
such date, our disclosure controls and  procedures were effective.

MANAGEMENT’S ANNUAL REPORT ON  INTERNAL CONTROL OVER FINANCIAL REPORTING

Our management has the responsibility for  establishing and  maintaining adequate  internal control

over financial reporting. Internal control over financial reporting  is defined in Rule 13a-15(f) and
15d-15(f) under the Exchange Act, as a process designed  by, or under the  supervision of, the
Company’s principal executive and principal financial officer and effected by  our board of directors,
management and other personnel to provide  reasonable assurance regarding the reliability of financial
reporting and the preparation of financial  statements  for external purposes in accordance with
accounting principles generally accepted  in  the United States of America. Our internal controls  over
financial reporting includes those policies and procedures  that:

(cid:127) Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the

transactions and dispositions of our assets;

(cid:127) Provide reasonable assurance that transactions  are recorded as necessary to permit preparation

of financial statements in accordance with  accounting  principles generally  accepted in the  United
States of America, and that receipts and expenditures of the company are being made only in
accordance with authorizations of our  management and directors; and

(cid:127) Provide reasonable assurance regarding prevention  or timely detection of unauthorized

acquisition, use or disposition of our  assets  that could  have a material  effect  on the consolidated
financial statements.

Because of its inherent limitations, internal control over  financial reporting only provides

reasonable assurance with respect to financial statement presentation and preparation. Projections of
any evaluation of effectiveness to future periods  are subject to the risks  that  controls may become
inadequate because of changes in conditions, or  that the  degree  of compliance with the policies or
procedures may deteriorate.

Management assessed the effectiveness  of  the Company’s internal control over financial reporting

as of  December 31, 2012. In making  this assessment, management used the criteria set forth by the

47

Committee of Sponsoring Organizations  of  the Treadway  Commission (COSO)  in Internal Control—
Integrated Framework. Based on its assessments, management believes that, as of December 31, 2012,
the Company’s internal control over financial reporting is  effective.

CHANGES IN INTERNAL CONTROLS  OVER FINANCIAL REPORTING

In February 2012, management completed the implementation  of a new accounting and financial

reporting software system. The new accounting and financial reporting system  is a significant
component of internal control over financial  reporting. Management believes that it has  taken the
necessary steps to  monitor and maintain appropriate internal  controls during the  implementation
process.

Item 9B. OTHER INFORMATION

None.

PART III

Item 10. DIRECTORS, EXECUTIVE  OFFICERS  AND CORPORATE GOVERNANCE

The information set forth under ‘‘Section 16(a) Beneficial Ownership Reporting Compliance’’ and
‘‘Election of Directors’’ in the Maui Land & Pineapple Company, Inc. Proxy  Statement, to be filed no
later than 120 days after the close of our  fiscal  year ended December 31,  2012, is incorporated  herein
by reference. Certain information concerning  our executive officers is  contained in  Item 1 of this
annual report.

Code of Ethics

Our Board of Directors approved the Amended and Restated Code  of Ethics in March 2008. The

Code of Ethics is applicable to our Principal  Executive  Officer, Principal Financial  Officer, Principal
Accounting Officer and all other employees of the Company.  The Code of Ethics  is intended to qualify
as a ‘‘code of ethics’’ for purposes of Item 406(b) of Regulation S-K. The Code of Ethics is posted  on
our website at http://mauiland.com/investor.shtml. We will satisfy  the disclosure requirement  under
Item 5.05 of Form 8-K regarding any  amendment  to,  or  waiver  from,  any  applicable provision (related
to elements listed under Item 406(b) of Regulation S-K)  of the Code of  Ethics by posting  such
information on our website.

Item 11. EXECUTIVE COMPENSATION

The information set forth under ‘‘Executive Compensation,’’ and ‘‘Director Compensation’’ in the

Maui Land & Pineapple Company, Inc.  Proxy Statement, to be filed  no later than 120 days after the
close of our fiscal year ended December 31, 2012,  is incorporated  herein by reference.

Item 12. SECURITY OWNERSHIP  OF CERTAIN  BENEFICIAL OWNERS  AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

The information set forth under ‘‘Security Ownership of Certain Beneficial Owners’’ in the Maui

Land & Pineapple Company, Inc. Proxy Statement, to be filed no  later than 120 days  after the close  of
our  fiscal year ended December 31, 2012, is incorporated herein by  reference, which  is set forth  below.

48

Securities Authorized For Issuance Under Equity Compensation Plans

The following table provides summary information as  of  December  31, 2012, for our equity

compensation plans:

Plan Category

Number of securities
to be issued
upon exercise of
outstanding options,
warrants and rights

(a)

Equity compensation plans approved by

security holders . . . . . . . . . . . . . . . . .

173,137

Weighted-average
exercise price  of
outstanding options,
warrants and rights

Number of securities
remaining available for
future issuance under
equity  compensation plans
(excluding securities
reflected in column (a))

(b)

23.52

(c)

450,824

With the exception of the information regarding  securities authorized for issuance under  our equity
compensation plans set forth above, the  information required  by this Item  12 is  incorporated herein by
reference to the Maui Land & Pineapple  Company, Inc. Proxy Statement, to be filed no later than
120 days after the close of our fiscal  year  ended December  31, 2012.

Item 13. CERTAIN RELATIONSHIPS  AND RELATED TRANSACTIONS, AND  DIRECTOR

INDEPENDENCE

The information set forth under ‘‘Certain Relationship and Related Transactions,’’ and ‘‘Director

Independence’’ in the Maui Land & Pineapple Company, Inc.  Proxy Statement, to be filed no  later
than  120  days after the close of our fiscal  year ended December 31, 2012, is incorporated herein by
reference.

Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information set forth under ‘‘Independent Registered Public Accounting Firm’’ in the Maui

Land & Pineapple Company, Inc. Proxy Statement,  to  be  filed no  later than 120 days  after the close  of
our  fiscal year ended December 31, 2012, is incorporated  herein by  reference.

Item 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)1. Financial Statements

PART IV

The following Financial Statements of Maui Land & Pineapple Company, Inc. and subsidiaries and
Report of Independent Registered Public Accounting Firm are included in  Item 8 of this annual report:

Consolidated Statements of Operations  and Comprehensive  Loss for the Years  Ended

December 31, 2012 and 2011

Consolidated Balance Sheets as of December  31, 2012 and 2011
Consolidated Statements of Stockholders’ Deficiency for the Years Ended December 31, 2012 and

2011

Consolidated Statements of Cash Flows  for the Years  Ended December 31, 2012 and 2011
Notes to Consolidated Financial Statements

49

(a)3. Exhibits

Exhibit No

3.1

3.2

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8*

10.9†

10.10†

Restated Articles of Association, as of May 13, 2010 (filed as  Exhibit 3.1 to Form 10-Q
for the quarter ended June 30, 2010, filed  August 4, 2010,  and incorporated herein by
reference).

Amended Bylaws, as of February 17, 2012. (filed as Exhibit 3.2 to Form 10-K for the
year ended December 31, 2011, filed March  2, 2012 and incorporated herein  by
reference).

Loan Agreement by and between American AgCredit, FLCA and  Maui  Land &
Pineapple Company, Inc., entered into as of December 22, 2010 (filed as exhibit 10.23 to
Form 10-K for the year ended December  31, 2010, filed March 14, 2011 and
incorporated heein by reference).

Fee and  Leasehold Mortgage with Absolute Assignment of Leases and Rents, Security
Agreement and Fixture Filing, entered into on November 15, 2007  (filed as Exhibit 10.2
to Form 8-K, filed November 19, 2007 and  incorporated herein by reference).

Amended and Restated Credit  Agreement, dated as of October  9, 2009, by and among
Maui Land & Pineapple Company, Inc., and each of the  financial  institutions  initially a
signatory thereto, and Wells Fargo Bank, National  Association, as  Administrative Agent
(filed as Exhibit 10.1 to Form 10-Q for the  quarter  ended September 30,  2009, filed
November 3, 2009 and incorporated  herein by reference).

First Modification Agreement  dated as of September  17, 2010, entered  into  by  and
among Maui Land & Pineapple Company, Inc., and each of the financial institutions
initially a signatory thereto (filed as Exhibit 10.4 to Form 10-Q for the quarter  ended
September 30, 2010, filed November 2, 2010  and  incorporated  herein by reference).

Second Modification Agreement and Waiver dated as  of  December  22, 2010, entered
into by and among Maui Land & Pineapple Company,  Inc. and Wells Fargo  Bank,
National Association (filed as exhibit  10.21 to Form  10-K for  the year ended
December 31, 2010, filed March 14, 2011 and  incorporated herein by reference).

Third Modification Agreement  and  Waiver dated  as of February  23, 2011, entered  into
by and among Maui Land & Pineapple Company, Inc. and Wells Fargo Bank, National
Association (filed as exhibit 10.22 to Form 10-K for the year ended  December 31,  2010,
filed March 14, 2011 and incorporated  herein  by reference).

Fourth Modification Agreement dated as of  August 1,  2011, entered into by and among
Maui Land & Pineapple Company, Inc. and Wells Fargo Bank, National  Association
(filed as Exhibit 10.1 to Form 10-Q for the  quarter  ended September 30,  2011, filed
November 3, 2011 and incorporated  herein by reference).

Second Amendment Agreement dated February 26, 2013, entered into by and among
Maui Land & Pineapple Company, Inc. and American AgCredit, FLCA.

Supplemental Executive Retirement  Plan  (effective  as of January 1, 1988) (filed as
Exhibit (10)B to Form 10-K for the year  ended December 31, 1988  (SEC File
No. 001-06510), and incorporated herein by reference).

Maui Land & Pineapple Company, Inc. 2003  Stock and Incentive Compensation Plan
(incorporated by reference to Appendix  B of the Definitive Proxy  Statement  on
Schedule 14A filed on November 10,  2003 (SEC File No.  001-06510)).

50

Exhibit No

10.11†

10.12†

10.13†

10.14

10.15

10.16

10.17

10.18

10.19

10.20

Maui Land & Pineapple Company, Inc. 2006  Equity and Incentive  Award Plan
(incorporated by reference to Appendix  B of the Definitive Proxy  Statement  on
Schedule 14A filed on March 27, 2006 (SEC File  No. 001-06510)).

Form of Stock Option Grant Notice and Form of Stock Option Agreement, pursuant to
the Maui Land & Pineapple Company, Inc. 2006 Equity and  Incentive Award Plan (filed
as Exhibit 10.9 to Form 10-Q for the quarter  ended June 30, 2006,  filed August 8, 2006
(SEC File No. 001-06510), and incorporated herein by reference).

Form of Restricted Stock Award Grant  Notice  and  Form of Restricted Stock  Award
Agreement, pursuant to the  Maui Land & Pineapple Company, Inc. 2006 Equity and
Incentive Award Plan (filed as Exhibit 10.10  to  Form 10-Q for  the quarter ended
June 30, 2006, filed August 8, 2006 (SEC File No. 001-06510), and incorporated herein
by reference).

Limited Liability Company  Agreement of Kapalua Bay Holdings, LLC, dated August  31,
2004 (filed as Exhibit 10(A) to Form 10-Q for the quarter  ended September 30, 2004,
filed November 12, 2004 (SEC File No. 001-06510), and incorporated herein by
reference).

Fee and Leasehold Mortgage, Security Agreement  and Fixture Filing  made by Kapalua
Bay, LLC in favor of Lehman Brothers  Holdings, Inc. (filed as Exhibit 10.2 to Form 8-K
filed July 20, 2006 (SEC File No. 001-06510) and incorporated  herein  by reference).

Completion Guaranty made by  Maui  Land & Pineapple Company,  Inc., The Ritz-Carlton
Development Company, Inc. and Exclusive  Resorts Development Company,  LLC in  favor
of Lehman Brothers Holdings, Inc. (filed as  Exhibit  10.4 to Form 8-K filed July  20, 2006
(SEC File No. 001-06510) and incorporated herein by reference).

Recourse Guaranty made by Maui Land & Pineapple Company, Inc., The Ritz-Carlton
Development Company, Inc. and Exclusive  Resorts Development Company,  LLC in  favor
of Lehman Brothers Holdings, Inc. (filed as  Exhibit  10.5 to Form 8-K filed July  20, 2006
(SEC File No. 001-06510) and incorporated herein by reference).

Amended and Restated Construction  Loan  Agreement, dated as  of February  11, 2009, by
and among Kapalua Bay, LLC, Lehman Brothers  Holdings Inc., Central  Pacific Bank,
Landesbank Baden-W¨urttemberg, Deutsche Hypothek AB, New York  Branch, and MH
Kapalua Venture, LLC (filed as Exhibit 10.55 to Form  10-K for  the year ended
December 31, 2008, filed March 31, 2009 and  incorporated herein by reference).

Master  Assignment and Assumption and Modification  Agreement, dated as  of
February 11, 2009, by and among Kapalua Bay, LLC, Lehman Brothers Holdings  Inc.,
Central Pacific Bank, Landesbank Baden-W¨urttemberg, Deutsche Hypothek AB, New
York Branch, and  MH Kapalua Venture,  LLC (filed  as Exhibit  10.56 to Form  10-K for
the year ended December 31, 2008, filed March 31,  2009 and  incorporated herein by
reference).

Second Omnibus Amendment  to  Construction Loan Documents,  dated as of
February 11, 2009, by and among Kapalua Bay,  LLC, Lehman Brothers Holdings  Inc.,
Central Pacific Bank, Landesbank Baden-W¨urttemberg, Deutsche Hypothek AB, New
York Branch, and  MH Kapalua Venture, LLC  (filed as  Exhibit  10.57 to Form  10-K for
the year ended December 31, 2008, filed March 31, 2009  and  incorporated herein by
reference).

51

Exhibit No

10.21(cid:1) Sale, Purchase and Lease Termination Agreement, entered into on March 28,  2007 (filed

as Exhibit 10.1 to Form 10-Q for the quarter  ended March  31, 2007, filed May 9, 2007
and incorporated herein by reference).

10.22(cid:1) Second Amended and Restated Limited Liability Company  Agreement of W2005
Kapalua/Gengate Hotel Holdings L.L.C.,  entered into on  March 28,  2007 (filed as
Exhibit 10.2 to Form 10-Q for the quarter  ended March  31, 2007, filed May 9, 2007  and
incorporated herein by reference).

10.23

10.24

10.25*

10.26

10.27

10.28

10.29

Settlement Agreement entered into on April  19, 2011, by and between Maui Land &
Pineapple Company, Inc. and the Pension  Benefit  Guaranty Corporation. (filed as
Exhibit 10.22 to Form 10-K for the year ended  December  31, 2011, filed  March 2, 2012
and incorporated herein by reference).

Mortgage, Security Agreement, Assignment of Rents, Fixture Filing  and Financing
Statement effective April 19, 2011. (filed as Exhibit 10.23  to  Form 10-K for the year
ended December 31, 2011, filed March  2, 2012 and incorporated herein  by  reference).

Settlement Agreement entered into on November 19,  2012, by  and between  Maui
Land & Pineapple Company, Inc. and the  Pension Benefit Guaranty Corporation.

Kapalua Bay Course Sale,  Purchase and  Escrow  Agreement dated September  16, 2010
(filed as Exhibit 10.1 to Form 10-Q for the  quarter  ended September 30,  2010, filed
November 2, 2010 and incorporated  herein by reference).

Bay Golf Course Lease made and entered  into  effective  September 30,  2010 (filed as
Exhibit 10.2 to Form 10-Q for the quarter  ended September 30, 2010, filed November 2,
2010 and incorporated herein by reference).

Golf Academy Lease, made  and entered into effective October 1,  2010 (filed as
Exhibit 10.3 to Form 10-Q for the quarter  ended September 30, 2010, filed November 2,
2010 and incorporated herein by reference).

Settlement Agreement and  Release of All Claims (Board of Water Supply  of the County
of Maui vs. Shell Oil Company, et al.)  (filed as  Exhibit  10.5(i) to Form 10-K for the year
ended December 31, 1999 (SEC File No. 001-06510), filed  March 24, 2000 and
incorporated herein by reference).

21.*

Subsidiaries of Maui Land & Pineapple Company, Inc.

23.1*

31.1*

31.2*

Consent of Deloitte & Touche LLP,  Independent Registered  Public Accounting Firm,
dated March 1, 2013.

Certification of Chief Executive  Officer Pursuant to Rule  13a-14(a) / 15d-14(a) of the
Securities Exchange Act of 1934.

Certification of Chief Financial Officer Pursuant to Rule 13a-14(a) /  15d-14(a) of  the
Securities Exchange Act of 1934.

32.1** Certification of Chief Executive  Officer Pursuant to 18  U.S.C.  Section 1350,  as adopted

pursuant to Section 906 of the Sarbanes-Oxley Act  of  2002.

32.2** Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350,  as adopted

pursuant to Section 906 of the Sarbanes-Oxley Act  of  2002.

101.INS

XBRL Instance Document

101.SCH

XBRL Taxonomy Extension Schema  Document

52

Exhibit No

101.CAL

XBRL Taxonomy Extension  Calculation  document

101.DEF

XBRL Taxonomy Extension  Definition Linkbase

101.LAB

XBRL Taxonomy Extension  labels Linkbase Document

101.PRE

XBRL Taxonomy Extension Presentation Link Document

*

This document is being ‘‘filed’’ herewith.

** This certification shall not be deemed  to  be ‘‘filed’’ for the purposes of Section 18 of the  Securities
Exchange Act of 1934, as amended, or  otherwise  subject to the liability of  that  section,  nor shall it
be deemed to be incorporated by reference into any filing under the Securities Act of 1933, as
amended, or the Securities Exchange  Act of  1934, as  amended, except to the extent  that  the
registrant specifically incorporates it  by reference.

*** The XBRL-related information  in Exhibit 101 to this Annual Report on Form  10-K shall not be

deemed to be ‘‘filed’’ for the purposes of Section 18 of the Securities Exchange  Act of  1934, as
amended, or otherwise subject to the liability of that  section, nor shall it be deemed to be
incorporated by reference into any filing under the Securities Act of 1933,  as amended,  or the
Securities Exchange Act of 1934, as amended, except to the extent that the  registrant specifically
incorporates it by reference.

†

This document represents a management contract or compensatory plan or arrangement required
to be filed as an exhibit to this Annual Report on  Form 10-K pursuant  to  Item 15(c) of
Form 10-K.

(cid:1) Portions of this exhibit have been omitted pursuant  to  a request for confidential  treatment under
Rule 24-b-2 of the Securities Exchange Act  of  1934, as amended.  The omitted  material  has been
separately filed with the Securities and Exchange Commission.

53

Pursuant to the requirements of Section  13  or 15(d) of the Securities Exchange Act of 1934, as

amended, the Registrant has duly caused  this  report to be signed on its behalf by the undersigned,
thereunto  duly  authorized,  on  March 1,  2013.

SIGNATURES

MAUI LAND & PINEAPPLE COMPANY, INC.

By:

/s/ WARREN H. HARUKI

Warren H. Haruki
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange  Act of 1934, this report has  been signed

below by the following persons on behalf of the Registrant and  in the  capacities and  on the  dates
indicated.

By /s/ WARREN H.  HARUKI

Warren H. Haruki, Chairman of the  Board &
Chief Executive  Officer (Principal Executive Officer)

Date March 1, 2013

By /s/ STEPHEN M.  CASE

Stephen M. Case, Director

By /s/ DAVID A. HEENAN

David A. Heenan, Director

By /s/ KENT T. LUCIEN

Kent T. Lucien, Director

By /s/ DUNCAN MACNAUGHTON

Duncan MacNaughton, Director

By /s/ ARTHUR C. TOKIN

Arthur  C. Tokin, Director

By /s/ TIM T. ESAKI

Tim T. Esaki, Chief Financial Officer
(Principal Financial Officer)

By /s/ PAULUS SUBRATA

Paulus Subrata, Interim Controller
(Principal Accounting Officer)

Date March 1, 2013

Date March 1, 2013

Date March 1, 2013

Date March 1, 2013

Date March 1, 2013

Date March 1, 2013

Date March 1, 2013

54

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