McDonald’s Annual Report 2024

FY2024 Annual Report · McDonald’s
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Moving with Purpose 
and Driving Lasting Impact
2024

In April 1955, our founder, Ray Kroc, opened 
the fi rst McDonald’s restaurant in Des Plaines, 
Illinois. Seventy years later, we continue to live his 
legacy, defi ning what it means to be a leader in 
our industry. Amidst shifting global landscapes, 
technological booms, and extraordinary challenges, 
we’ve emerged stronger by staying true to what we 
do best: making delicious, feel-good moments easy 
for everyone.
This was especially evident this past year, as we 
navigated various headwinds like the impact of 
infl ation for our customers, geopolitical events, 
and food safety. There were days where it felt like 
McDonald’s was a part of almost every major news 
story, refl ecting the reach and visibility of our brand. 
Yet, we stayed focused, we listened, and we moved 
swiftly and urgently to overcome challenges and 
advance trust with our customers – just as we 
always have.
Dear Shareholders,
the McDonald’s System,
and Customers,
Our ever-growing resilience isn’t by chance – it’s 
a credit to the hard work, unwavering dedication, 
and spirit of our McDonald’s System. With over 
two million employees and crew, the industry’s 
best franchisees, and our strong network of global 
suppliers united under the Golden Arches, we 
continued to push boundaries, innovate, and 
deepen our customers’ passion for the Brand.      
In 2024, our strategic initiatives led to global 
Systemwide sales exceeding $130 billion, 
underscoring our strength and relevance. 
Through it all, we were guided by our Accelerating 
the Arches (ATA) strategy, with our M-C-D pillars 
serving as our blueprint and engine for growth.
Fostering stronger connections 
with our customers
Annual Letter to Shareholders

Annual Letter to Shareholders
and look forward to its continued international 
expansion in 2025. 
We also built upon our reputation for great chicken 
with the continued expansion of McCrispy to over 
70 markets and the promotion of the Chicken Big 
Mac, both of which helped grow our chicken market 
share. We look forward to generating even more 
excitement and energy around chicken in the year 
ahead, with the return of the Snack Wrap across 
several markets, and the launch of a new chicken 
strip offering.  
Finally, we continued to double down on our  
“4Ds” – Digital, Delivery, Drive Thru, and 
Development. Our digital footprint within the 
industry remains unmatched and growing as 
we continue to scale one of the world’s largest 
loyalty programs, reaching over 175 million users 
across 60 markets in 2024. Moreover, we redefined 
convenience for our customers with the continued 
deployment of Ready on Arrival across our top six 
markets, streamlining the ordering experience.  
And we delivered on our 2024 store opening targets, 
adding new locations worldwide that underscored 
our commitment and mission to serve more 
customers, wherever they are. We’re excited to 
continue this journey over the next couple of years 
and remain on track to reach 50,000 restaurants  
by the end of 2027. 
Our world-class Marketing (“M”) efforts 
reclaimed leadership in value and affordability. 
Throughout our history, McDonald’s has defined 
value in our industry, and it was clear this past 
year we had an opportunity to strengthen our 
value propositions to keep affordability at the 
forefront for our customers. In partnership 
with our franchisees, we prioritized Every Day 
Affordable Price menus and Meal Bundles to 
strengthen brand equity – from McSmart in 
Germany and France and McValue in Canada  
to the $5 Meal Deal in the U.S. 
At the same time, we elevated our creative 
excellence, scaling ideas globally to connect 
with the next generation of consumers and 
place McDonald’s at the center of culture. From 
viral moments like the Grimace Birthday Shake 
to culturally relevant global campaigns like 
WcDonald’s and our Collector’s Edition Cups,  
we demonstrated our ability to connect with our 
fans, spark conversation, and drive engagement. 
Our Core (“C”) Menu remained at the heart of our 
business, driven by classic customer favorites 
and new menu innovations that increased 
demand. Deployment of Best Burger continued, 
growing to over 80 markets. Additionally, we 
piloted the Big Arch, our new larger burger 
offering, in Portugal, Germany, and Canada, 

We’ve always been at the forefront of 
innovation in our industry. As we focus on 
reigniting momentum in the business and 
driving performance today, we are also building 
a foundation for our long-term growth.
Empowering people, 
enriching communities
McDonald’s is renowned for innovating and 
transforming our business while positively 
impacting the communities we serve. I am endlessly 
proud of how we showed up this past year for our 
people, our customers, and communities when it 
mattered most.  
Notably, we celebrated the 50th anniversary of our 
partnership with Ronald McDonald House Charities 
(RMHC), a vital part of our community impact. 
Through our support, RMHC continues to provide 
essential services that remove barriers, strengthen 
families, and promote healing when children need 
healthcare. In 2024 alone, RMHC served millions 
of families around the world. This milestone 
underscores our long-standing belief that when 
we uplift families, we uplift communities.  
Annual Letter to Shareholders
We’ve emerged 
stronger by 
staying true to 
what we do best.”
Modernizing for the future
These updates will drive eff orts to modernize the 
consumer and company experience, as we continue 
to implement new technologies and ways of working 
that drive speed, effi  ciency, and innovation. We’re 
actively reimagining the customer experience to fuel 
profi table engagement in a targeted and personalized 
way while implementing new company systems and 
capabilities to ensure we’re the best partner we can 
be to our franchisees and suppliers alike. 
For this reason, we evolved McDonald’s Customer 
Experience Team (MCX) to become the Restaurant 
Experience Team, led by Jill McDonald. This team 
will include Operations, Supply Chain, Franchising, 
Development, Restaurant Design, Delivery, 
and Speedee Labs, alongside three new global 
Category Management teams for Beef, Chicken, 
and Beverages/Dessert. Bringing these initiatives 
together under one umbrella will enable an 
end-to-end approach to the restaurant that 
drives guest count-led growth and improves the 
McDonald’s experience not just for our customers 
but our restaurant teams and franchisee partners. 
To drive critical elements of this evolved strategy, 
we are appointing new leadership roles on our 
global Senior Leadership Team. This includes 
Warren Anderson, who has been promoted to 
Chief Global Supply Chain Offi  cer, following Marion 
Gross’ retirement. In this role, Warren will continue 
to advance supply chain resiliency, driving food 
safety and quality, effi  ciencies, innovation, and 
sustainable practices across our Supply Chain 
footprint. In addition, Manu Steijaert will assume 
the role of President, International Operated 
Markets (IOM), succeeding Jill, and will oversee 
the continued growth of our IOM segment.

This same dedication extended to our people 
across all three legs of the stool.  
	
—
In 2024, we achieved strong leadership 
diversity with more than 30% of our U.S. 
leaders from underrepresented groups. 
	
—
We successfully achieved gender pay equity  
at all levels and in every market. 
	
—
In the U.S., we met our supplier diversity spend 
goal of 25% three years ahead of schedule.  
	
—
And we recruited the largest Registered 
Applicant (RA) pipeline in recent years, 
including the largest number of RAs from 
underrepresented groups in our history. 
Chris Kempczinski 
Chairman and CEO 
McDonald’s Corporation
Our unwavering commitment to inclusion 
requires ongoing focus. And while we recently 
evolved our approach, McDonald’s commitment 
to inclusion is steadfast.  
Guided by our purpose, to feed and foster 
communities, we believe the actions we take 
contribute to building a better business, and 
ultimately a more trusted brand for generations  
to come. 
Annual Letter to Shareholders
For nearly 70 years, we’ve grown. We’ve set  
the standard for serving billions. And made  
our communities stronger along the way. 
Building upon our legacy  
In every language, our name brings a smile to 
people’s faces. On every continent, the sight of those 
Golden Arches means something special. Which is 
why I remain confident when I say, no one is better 
positioned than McDonald’s to take advantage of  
the opportunities in front of us.  
We have the right playbook in Accelerating the  
Arches. We have the right advantages: our size,  
our scale, our brand relevance. We have the right  
mindset and a strong legacy of acting on our biggest 
and boldest ideas. And we have the power of our  
three-legged stool. 
As we look to 2025 and beyond, we will continue 
to build on our momentum, embracing innovation, 
driving value, and enhancing the customer  
experience at every touchpoint. 

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McDonald’s Corporation
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