2019 ANNUAL REPORT
Annual Letter
to Stakeholders
Dear Shareholders, the Global McFamily and our Customers,
It is an enormous privilege to lead this great company.
McDonald’s is one of the world’s great brands, but our
impact is so much more. We don’t just operate nearly
40,000 restaurants, we offer 40,000 community centers
that create opportunities, connections and support
networks for tens of millions of people every day. As
a lifelong customer, some of my most enduring memories are
of times spent at McDonald’s—birthday parties, family dinners,
nights out with friends, and a host of other occasions. Looking
across the whole world, it is clear how McDonald’s becomes part
of the fabric of our lives.
...create opportunities, connections
and support networks for tens of
millions of people every day.
As I have spent time with people around the system, I have
seen the great pride we all have in bringing people together and
supporting our communities. This has never been more apparent
than in the last few months with the global outbreak of COVID-19.
I feel a deep sense of responsibility to protect and enhance the
role we play in the world, continuing to forge connections in
communities despite the significant challenges we all face.
Navigating through an unprecedented
global crisis
When I assumed my role late last year, the company was in an
incredibly strong position. Systemwide sales eclipsed $100 billion
and most major markets were enjoying record, or near-record,
franchisee cash flows. Since we launched the Velocity Growth
Plan, our comparable sales growth outpaced the industry, and we
had gained market share across most of our major markets.
Annual Letter
to Stakeholders
The outbreak of COVID-19, first in China and later in
every other country in which we operate, has created
a major business disruption. We are now operating
in a completely different world, with tremendous
challenges to overcome. Difficult times like these
remind us how strong, resilient and purposeful we
are when we come together, support each other and act in service
of the millions of people who count on us.
When we were first confronted with this crisis, I laid out five
principles that I wanted to guide our approach and inform our
actions every day as we navigate through this together. For
anyone in our system, living these principles comes naturally, but
I thought it was important to reaffirm them as our guiding light:
1. We’re all in this together. McDonald’s has a unique
operating model, and the strength of our business is rooted
deeply in alignment across the three legs of our system—
company employees, independent franchisees and global
suppliers. Our top priority is to protect the health and safety
of our people and customers. That has guided our response
to date, through actions like implementing paid sick leave in
the U.S. and enhancing hygiene measures at all company-
owned restaurants, as well as closing in-restaurant dining
where necessary, and working with franchisees to support
financial liquidity. We are supporting each other through this
crisis, and while we will certainly have to make some difficult
decisions as the situation evolves, we will work through
these together, as one McDonald’s system.
2. Think and act with a long-term mindset. Because of the
success of our Velocity Growth Plan and our performance
in 2019, we entered this crisis in a stronger position than
most and are drawing on our strengths to ensure we are
well positioned for the long term. The journey we have
been on—including our focus on value, delivery and Drive
Thru—has proven now to be more relevant than ever. But at
the same time, we recognize that we will need to adapt to
a new reality on the other side of this crisis and continue to
assess the necessary strategic adjustments.
3. Be transparent with each other and our stakeholders.
We understand that being open with our customers, our
system and our shareholders is key to managing through
these uncertain times. That’s why we have been in regular
touch with updates, lessons learned and information to
support everyone through their own unique situations.
The work happening with our suppliers and third-party
partners is an excellent example of this in action. I’ve been
impressed with how our supply chain has adjusted to the
fast-moving situation, and ramping up communication
between our teams, suppliers, partners and restaurants
has been essential to ensuring our operations remain
strong. We’ll continue to communicate regularly with all
stakeholders as we navigate the road ahead.
4. Lead by example. We wouldn’t ask our customers to
go where we wouldn’t go, or our crew to work where we
wouldn’t work. We have been making adjustments to our
operations around the world to ensure we live and lead
by example, and that has required everyone across the
system to be agile. As we assess the changing needs of
our business, we will do whatever is necessary to support
the system and safeguard the future of our company, even
if that means making difficult decisions. In light of the
significant impact that COVID-19 has had on the company’s
global operations, I have volunteered to reduce my salary
by half and certain of our most senior Executives have also
volunteered to reduce their salaries by one-quarter, at least
through September 30. This follows discussions with the
Board in recent weeks, and they endorsed this decision.
5. Stay true to our purpose. We are here to feed and
foster communities and remain committed as ever to
that mission. I have seen incredible efforts across the
world, particularly by our franchisees and crew, to serve
communities in this time of need. This has included
the donation of medical supplies and free meals to
local health workers across China and the U.S. and the
creation of a hospital in Milan, in partnership with our
Ronald McDonald House Charities. In Guatemala and
Poland, our crew members have gone the extra mile by
including handwritten messages of support with meals
being donated to health care workers. There are countless
inspiring examples like these around the world, and I am
proud of the way the system has banded together to stay
true to our purpose.
Annual Letter
to Stakeholders
The true spirit of McDonald’s
This global crisis has revealed the true spirit
of the McDonald’s system, with everyone
working hard to help keep our business
running at a time when our communities need
us most. We are working with health officials
and outside experts to inform our response. That, coupled with
the experience of our seasoned leadership team, has and will
continue to be critical to ensuring we make the right decisions
and support our people along the way.
...everyone working hard to keep our
business running at a time when our
communities need us most.
To that end, we also recently announced Heidi Capozzi as our
Executive Vice President and Global Chief People Officer. She
is a collaborative, results-oriented business leader with proven
experience. I am proud and grateful to have such a talented team
in place to lead our company—at all times, but especially now.
over our 65 years, and while this is the most challenging global
crisis in our company’s history, we remain confident that we are
well positioned for the long term.
Supporting our people and communities
As we manage through this situation, protecting the well-being of
our people, our customers and our broader communities remains
our number one priority and guides every decision we make.
We are all too aware that many of our communities around the
world face extraordinary challenges, and that won’t change any
time soon. But when communities are in real need, our business
and franchisees step up to help. Amid these fast-moving and
difficult realities around the world, we will continue to show up in
our communities when they need us most, whatever challenges
they may face. That is something I am certain will never change.
Thank you to our shareholders for your continued investment
in McDonald’s, to our customers for your continued support
and enjoyment, and to the entire system for all you do every day
to serve customers and communities around the world. I am
honored as ever to serve as your CEO.
Evaluating our future strategy
Be well,
Looking ahead, we know that the world will look very different on
the other side of this crisis and are taking the necessary actions
to ensure we are best set up for an altered business landscape.
Our Velocity Growth Plan provides a consistent framework, but
we will need to ensure our go-forward strategy also reflects
the new operating environment. We are looking at all of the
situations that could unfold and will provide updates through
the year.
In any case, I am confident in the resilience of our business and
the strong foundation we have built. McDonald’s has seen a lot
Chris Kempczinski
President and CEO
McDonald’s Corporation
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2019
or
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number 1-5231
McDONALD’S CORPORATION
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
110 North Carpenter Street, Chicago,
Illinois
(Address of principal executive offices)
36-2361282
(I.R.S. Employer
Identification No.)
60607
(Zip code)
Registrant’s telephone number, including area code: (630) 623-3000
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, $0.01 par value
MCD
New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes
No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes
No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements
for the past 90 days. Yes
No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such
files). Yes
No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an
emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and "emerging growth company" in
Rule 12b-2 of the Exchange Act.
Large accelerated filer
Accelerated filer
Non-accelerated filer
Smaller reporting company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or
Emerging growth company
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes
No
The aggregate market value of common stock held by non-affiliates of the registrant as of June 28, 2019 was $157,661,991,693.
The number of shares outstanding of the registrant’s common stock as of January 31, 2020 was 745,446,655.
DOCUMENTS INCORPORATED BY REFERENCE
Part III of this Form 10-K incorporates information by reference from the registrant’s 2020 definitive proxy statement, which will be filed no later than 120 days
after December 31, 2019.
McDONALD’S CORPORATION
TABLE OF CONTENTS
ORGANIZATION OF OUR ANNUAL REPORT ON FORM 10-K
The order and presentation of content in our Annual Report on Form 10-K ("Form 10-K") differs from the traditional U.S. Securities and
Exchange Commission ("SEC") Form 10-K format. We believe that our format improves readability and better presents how we organize
and manage our business. See "Form 10-K Cross-Reference Index" for a cross-reference index to the traditional SEC Form 10-K format.
Page reference
Forward-Looking Statements
About McDonald's
Business Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management's Discussion and Analysis of Financial Condition and Results of Operations
Management's View of the Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Performance and Strategic Direction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outlook
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Operating Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Position and Capital Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Key Information
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market for Registrant's Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities . . . . . . . . . . . . .
Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Information About our Executive Officers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Availability of Company Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters . . . . . . . . . . . . . . . . . . .
Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Form 10-K Cross-Reference Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
3
3
6
6
6
9
10
16
17
20
22
22
24
25
31
31
32
33
33
59
59
60
62
63
All trademarks used herein are the property of their respective owners.
FORWARD-LOOKING STATEMENTS
The information in this report includes forward-looking statements about future events and circumstances and their effects upon revenues,
expenses and business opportunities. Generally speaking, any statement in this report not based upon historical fact is a forward-looking
statement. Forward-looking statements can also be identified by the use of forward-looking words, such as "could," "should," "continue,"
"estimate," "forecast," "intend," "look," “may,” “will,” “expect,” “believe,” “anticipate” and “plan” or similar expressions. In particular,
statements regarding our plans, strategies, prospects and expectations regarding our business and industry, including those under
"Financial Performance and Strategic Direction", "Outlook", or "Risk Factors" are forward-looking statements. They reflect our expectations,
are not guarantees of performance and speak only as of the date of this report. Except as required by law, we do not undertake to update
such forward-looking statements. Therefore, you should not rely unduly on any forward-looking statements. Our business results are subject
to a variety of risks, including those considerations or risks that are reflected in the "Risk Factors" section, as well as elsewhere in our filings
with the SEC. If any of these considerations or risks materialize, our expectations may change or not be realized and our performance may
be adversely affected.
ABOUT McDONALD'S
McDonald’s Corporation, the registrant, together with its subsidiaries, is referred to herein as the "Company." The Company, its franchisees
and suppliers, are referred to herein as the "System."
BUSINESS SUMMARY
a. General
Effective January 1, 2019, McDonald's operates under an organizational structure designed to support the Company's efforts toward
efficiently driving growth through the Velocity Growth Plan (the "Plan"). The Company’s reporting segments are aligned with its strategic
priorities and reflect how management reviews and evaluates operating performance. Significant reportable segments include the United
States ("U.S.") and International Operated Markets. In addition, throughout this report we present the International Developmental Licensed
Markets & Corporate segment, which includes markets in over 80 countries, as well as Corporate activities.
b. Description of business
• General
The Company franchises and operates McDonald’s restaurants, which serve a locally-relevant menu of quality food and beverages in 119
countries. Of the 38,695 restaurants at year-end 2019, 36,059 were franchised, which is 93% of McDonald's restaurants.
McDonald’s franchised restaurants are owned and operated under one of the following structures - conventional franchise,
developmental license or affiliate. The optimal ownership structure for an individual restaurant, trading area or market (country) is based on
a variety of factors, including the availability of individuals with the entrepreneurial experience and financial resources, as well as the local
legal and regulatory environment in critical areas such as property ownership and franchising. The business relationship between
McDonald’s and its independent franchisees is supported by adhering to standards and policies and is of fundamental importance to overall
performance and to protecting the McDonald’s brand.
The Company is primarily a franchisor and believes franchising is paramount to delivering great-tasting food, locally relevant customer
experiences and driving profitability. Franchising enables an individual to be their own employer and maintain control over all employment
related matters, marketing and pricing decisions, while also benefiting from the strength of McDonald’s global brand, operating system and
financial resources.
Directly operating McDonald’s restaurants contributes significantly to our ability to act as a credible franchisor. One of the strengths of
the franchising model is that the expertise from operating Company-owned restaurants allows McDonald’s to improve the operations and
success of all restaurants while innovations from franchisees can be tested and, when viable, efficiently implemented across relevant
restaurants. Having Company-owned and operated restaurants provides Company personnel with a venue for restaurant operations training
experience. In addition, in our Company-owned and operated restaurants, and in collaboration with franchisees, we are able to further
develop and refine operating standards, marketing concepts and product and pricing strategies that will ultimately benefit McDonald’s
restaurants.
The Company’s revenues consist of sales by Company-operated restaurants and fees from restaurants operated by franchisees. Fees
vary by type of site, amount of Company investment, if any, and local business conditions. These fees, along with occupancy and operating
rights, are stipulated in franchise/license agreements that generally have 20-year terms.
Conventional Franchise
Under a conventional franchise arrangement, the Company generally owns or secures a long-term lease on the land and building for
the restaurant location and the franchisee pays for equipment, signs, seating and décor. The Company believes that ownership of real
estate, combined with the co-investment by franchisees, enables us to achieve restaurant performance levels that are among the highest in
the industry.
Franchisees are also responsible for reinvesting capital in their businesses over time. In addition, to accelerate implementation of
certain initiatives, the Company may co-invest with franchisees to fund improvements to their restaurants or their operating systems. These
investments, developed in collaboration with franchisees, are designed to cater to consumer preferences, improve local business
performance, and increase the value of our brand through the development of modernized, more attractive and higher revenue generating
restaurants.
McDonald's Corporation 2019 Annual Report 3
The Company requires franchisees to meet rigorous standards and generally does not work with passive investors. The business
relationship with franchisees is designed to facilitate consistency and high quality at all McDonald’s restaurants. Conventional franchisees
contribute to the Company’s revenue, primarily through the payment of rent and royalties based upon a percent of sales, with specified
minimum rent payments, along with initial fees paid upon the opening of a new restaurant or grant of a new franchise. This structure enables
McDonald’s to generate significant and predictable levels of cash flow.
Developmental License or Affiliate
Under a developmental license or affiliate arrangement, licensees are responsible for operating and managing the business, providing
capital (including the real estate interest) and developing and opening new restaurants. The Company generally does not invest any capital
under a developmental license or affiliate arrangement, and it receives a royalty based on a percent of sales, and generally receives initial
fees upon the opening of a new restaurant or grant of a new license.
While developmental license and affiliate arrangements are largely the same, affiliate arrangements are used in a limited number of
foreign markets (primarily China and Japan) where the Company also has an equity investment and records its share of net results in Equity
in earnings of unconsolidated affiliates.
• Supply chain, food safety, and quality assurance
The Company and its franchisees purchase food, packaging, equipment, and other goods from numerous independent suppliers. The
Company has established and enforces high food safety and quality standards. The Company has quality centers around the world
designed to promote consistency of its high standards. The quality assurance process not only involves ongoing product reviews, but also
on-site supplier visits. A Food Safety Advisory Council, composed of the Company’s internal food safety experts, as well as suppliers and
outside academia, provides strategic global leadership for all aspects of food safety. We have ongoing programs to educate employees
about food safety practices, and our suppliers and restaurant operators participate in food safety trainings where we share best practices on
food safety and quality. In addition, the Company works closely with suppliers to encourage innovation and drive continuous improvement.
Leveraging scale, supply chain infrastructure and risk management strategies, the Company also collaborates with suppliers toward a goal
of achieving competitive, predictable food and paper costs over the long term.
Independently owned and operated distribution centers, approved by the Company, distribute products and supplies to McDonald’s
restaurants. In addition, restaurant personnel are trained in the proper storage, handling and preparation of food for customers.
• Products
McDonald’s restaurants offer a substantially uniform menu, although there are geographic variations to suit local consumer preferences and
tastes.
McDonald’s menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken
sandwiches, Chicken McNuggets, wraps, McDonald's Fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies,
soft drinks, coffee, McCafé beverages and other beverages.
McDonald’s restaurants in the U.S. and many international markets offer a full or limited breakfast menu. Breakfast offerings may
include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches and hotcakes.
In addition to these menu items, the restaurants sell a variety of other products during limited-time promotions.
Taste, quality, choice and nutrition are important to our customers, and we are continuously evolving our menu to meet our customers'
needs, including testing new products on an ongoing basis.
• Marketing
McDonald’s global brand is well known. Marketing, promotional and public relations activities are designed to promote McDonald’s brand
and differentiate the Company from competitors. Marketing and promotional efforts focus on value, quality, food taste, menu choice,
nutrition, convenience and the customer experience.
Intellectual property
•
The Company owns or is licensed to use valuable intellectual property including trademarks, service marks, patents, copyrights, trade
secrets and other proprietary information. The Company considers the "McDonald's" trademark and the Golden Arches Logo to be of
material importance to its business. Depending on the jurisdiction, trademarks and service marks generally are valid as long as they are
used and/or registered. Patents, copyrights and licenses are of varying durations.
• Seasonal operations
The Company does not consider its operations to be seasonal to any material degree.
• Working capital practices
Information about the Company’s working capital practices is incorporated herein by reference from Management’s Discussion and Analysis
of Financial Condition and Results of Operations for the years ended December 31, 2019, 2018 and 2017 on pages 6 through 21 and the
Consolidated Statement of Cash Flows for the years ended December 31, 2019, 2018 and 2017 on page 37 of this Form 10-K.
• Customers
The Company’s business is not dependent upon either a single customer or small group of customers.
• Government contracts
No material portion of the business is subject to renegotiation of profits or termination of contracts or subcontracts at government election.
• Competition
McDonald’s restaurants compete with international, national, regional and local retailers of food products. The Company competes on the
basis of price, convenience, service, experience, menu variety and product quality in a highly fragmented global restaurant industry.
McDonald's Corporation 2019 Annual Report 4
In measuring the Company’s competitive position, management reviews data compiled by Euromonitor International, a leading source
of market data with respect to the global restaurant industry. The Company’s primary competition, which is referred to as the informal eating
out ("IEO") segment, includes the following restaurant categories defined by Euromonitor International: limited-service restaurants (which
combines quick-service eating establishments and 100% home delivery/takeaway providers), street stalls or kiosks, cafés, specialist coffee
shops, self-service cafeterias and juice/smoothie bars. The IEO segment excludes establishments that primarily serve alcohol and full-
service restaurants other than providers with limited table service.
Based on data from Euromonitor International, the global IEO segment was composed of approximately 9 million outlets and generated
$1.2 trillion in annual sales in 2018, the most recent year for which data is available. McDonald’s Systemwide 2018 restaurant business
accounted for 0.4% of those outlets and 8.2% of the sales.
Management also on occasion benchmarks McDonald’s against the entire restaurant industry, including the IEO segment defined
above and all full-service restaurants. Based on data from Euromonitor International, the restaurant industry was composed of
approximately 20 million outlets and generated $2.7 trillion in annual sales in 2018. McDonald’s Systemwide restaurant business accounted
for 0.2% of those outlets and 3.6% of the sales.
• Environmental matters
The Company continuously monitors developments related to environmental matters, and endeavors to improve its social responsibility and
environmental practices to achieve long-term sustainability, which benefits McDonald’s and the communities it serves.
Actual or perceived effects of changes in weather patterns, climate, water resources, or packaging waste could have a direct or indirect
impact on the operations of the System in ways which we cannot fully predict at this time.
The Company launched a framework in 2018, which includes the environment-related pillars of climate action, packaging and recycling,
beef sustainability, and other sustainable sourcing efforts. These include goals and initiatives to reduce System greenhouse gas emissions,
responsibly source ingredients and packaging, and increase the availability of recycling in restaurants to reduce waste, which the Company
recognizes are also increasingly important to customers.
The Company monitors environment-related governmental initiatives and consumer preferences, and plans to respond in a timely and
appropriate manner. Increased focus by certain governmental authorities or consumers on environmental matters may lead to new
governmental initiatives or opportunities. While we cannot predict the precise nature of these initiatives, we expect that they may impact our
business both directly and indirectly. Although the impact would likely vary by world region and/or market, we believe that adoption of new
regulations may increase costs or operational complexity for the Company.
• Number of employees
The Company’s number of employees worldwide, including its corporate and other office employees as well as Company-owned and
operated restaurant employees, was approximately 205,000 as of year-end 2019.
McDonald's Corporation 2019 Annual Report 5
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
MANAGEMENT'S VIEW OF THE BUSINESS
In analyzing business trends, management reviews results on a constant currency basis and considers a variety of performance and
financial measures which are considered to be non-GAAP, including comparable sales and comparable guest count growth, Systemwide
sales growth, return on incremental invested capital ("ROIIC"), free cash flow and free cash flow conversion rate, as described below.
Management believes these measures are important in understanding the financial performance of the Company.
• Constant currency results exclude the effects of foreign currency translation and are calculated by translating current year results at
prior year average exchange rates. Management reviews and analyzes business results excluding the effect of foreign currency
translation, impairment and other strategic charges and gains, as well as income tax provision adjustments related to the Tax Cuts and
Jobs Act of 2017 ("Tax Act"), and bases incentive compensation plans on these results, because the Company believes this better
represents underlying business trends.
• Comparable sales represent sales at all restaurants, whether operated by the Company or by franchisees, in operation at least thirteen
months including those temporarily closed. Some of the reasons restaurants may be temporarily closed include reimaging or
remodeling, rebuilding, road construction and natural disasters. Comparable sales exclude the impact of currency translation, and,
since 2017, also exclude sales from Venezuela due to its hyper-inflation. Management generally identifies hyper-inflationary markets
as those markets whose cumulative inflation rate over a three-year period exceeds 100%. Comparable sales are driven by changes in
guest counts and average check, which is affected by changes in pricing and product mix. The goal is to achieve a relatively balanced
contribution from both guest counts and average check.
• Comparable guest counts represent the number of transactions at all restaurants, whether operated by the Company or by
franchisees, in operation at least thirteen months including those temporarily closed.
• Systemwide sales include sales at all restaurants, whether operated by the Company or by franchisees. While franchised sales are not
recorded as revenues by the Company, management believes the information is important in understanding the Company’s financial
performance because these sales are the basis on which the Company calculates and records franchised revenues and are indicative
of the financial health of the franchisee base. The Company's revenues consist of sales by Company-operated restaurants and fees
from franchised restaurants operated by conventional franchisees, developmental licensees and affiliates.
• ROIIC is a measure reviewed by management over one-year and three-year time periods to evaluate the overall profitability of the
markets, the effectiveness of capital deployed and the future allocation of capital. The return is calculated by dividing the change in
operating income plus depreciation and amortization (numerator) by the cash used for investing activities (denominator), primarily
capital expenditures. The calculation uses a constant average foreign exchange rate over the periods included in the calculation.
•
Free cash flow, defined as cash provided by operations less capital expenditures, and free cash flow conversion rate, defined as free
cash flow divided by net income, are measures reviewed by management in order to evaluate the Company’s ability to convert net
profits into cash resources, after reinvesting in the core business, that can be used to pursue opportunities to enhance shareholder
value.
2019 FINANCIAL PERFORMANCE
In 2019, global comparable sales increased 5.9% and global comparable guest counts increased 1.0%, reflecting the continued execution
against the Velocity Growth Plan.
• Comparable sales in the U.S. increased 5.0% and comparable guest counts decreased 1.9%. The increase in comparable sales
reflected strong sales of our iconic core products driven by promotional activity and the continued positive impact from our Experience
of the Future ("EOTF") deployment, as well as menu price increases.
• Comparable sales in the International Operated segment increased 6.1% and comparable guest counts increased 3.5%, reflecting
positive results across all markets, primarily driven by the U.K. and France.
• Comparable sales in the International Developmental Licensed segment increased 7.2% and comparable guest counts increased
2.2%, reflecting positive sales performance across all geographic regions.
In addition to improved comparable sales and guest count performance, the Company achieved the following financial results in 2019:
• Consolidated revenues were relatively flat with the prior year (increased 3% in constant currencies) at $21.1 billion.
•
Systemwide sales increased 4% (7% in constant currencies) to $100.2 billion.
• Consolidated operating income increased 3% (6% in constant currencies). Excluding the impact of current year and prior year
impairment and strategic charges, operating income increased 1% (4% in constant currencies). Refer to the Operating Income section
on page 15 for additional details.
• Operating margin, defined as operating income as a percent of total revenues, increased from 42.0% in 2018 to 43.0% in 2019.
Excluding the items referenced in the previous bullet point, operating margin increased from 43.1% in 2018 to 43.4% in 2019.
McDonald's Corporation 2019 Annual Report 6
• Diluted earnings per share of $7.88 increased 5% (7% in constant currencies). Refer to the Net Income and Diluted Earnings Per
Share section on page 10 for additional details.
• Cash provided by operations was $8.1 billion.
• Capital expenditures of $2.4 billion were allocated mainly to reinvestment in existing restaurants and, to a lesser extent, to new
restaurant openings.
Free cash flow was $5.7 billion, a 36% increase over the prior year.
Across the System, about 1,200 restaurants (including those in our developmental licensee and affiliated markets) were opened.
•
•
• One-year ROIIC was 22.8% and three-year ROIIC was 40.6% for the period ended December 31, 2019. Excluding significant
investing cash flows resulting from the Company's strategic refranchising initiatives, three-year ROIIC was 24.6% (see reconciliation in
Exhibit 12).
•
•
The Company increased its quarterly cash dividend per share by 8% to $1.25 for the fourth quarter, equivalent to an annual dividend
of $5.00 per share.
The Company returned $8.6 billion to shareholders through share repurchases and dividends for the year, marking successful
achievement of the Company's targeted return of $25 billion for the three-year period ending 2019.
STRATEGIC DIRECTION
The strength of the alignment among the Company, its franchisees and suppliers is key to McDonald's long-term success. By leveraging the
System, McDonald’s is able to identify, implement and scale ideas that meet customers' changing needs and preferences. McDonald's
continually builds on its competitive advantages of System alignment and geographic diversification to deliver consistent, yet locally-relevant
restaurant experiences to customers as an integral part of their communities.
CUSTOMER-CENTRIC GROWTH STRATEGY
The Velocity Growth Plan, the Company’s customer-centric strategy, is rooted in extensive customer research and insights, along with a
deep understanding of the key drivers of the business. The Plan is designed to drive sustainable comparable sales and guest count growth,
reliable long-term measures of the Company's strength that are vital to growing shareholder value. In 2019, execution of the Plan drove
further broad-based growth around the globe. In 2020, the Company will continue to focus on elevating the customer experience through
improved restaurant execution and creating excitement around our food and value offerings, while continuing to leverage technology to
enable greater convenience and customer personalization.
The Company continues to target the opportunity at the core of its business - its food, value and customer experience. The strategy is
built on the following three pillars, all focusing on building a better McDonald’s:
• Retaining existing customers - focusing on areas where it already has a strong foothold in the IEO category, including family occasions
and food-led breakfast.
• Regaining customers who visit less often - recommitting to areas of historic strength, namely food taste and quality, convenience and
speed, experience and value.
• Converting casual to committed customers - building stronger relationships with customers so they visit more often, by elevating and
leveraging the McCafé coffee brand and enhancing snack and treat offerings.
The Company continues to scale and optimize the Plan through the following growth accelerators:
• Experience of the Future. The Company is building upon its investments in EOTF, focusing on restaurant modernization in order to
transform the restaurant service experience and enhance our brand in the eyes of our customers. The modernization efforts are
designed to provide a better customer experience, leading to increased frequency of customer visits and higher average check. As of
the end of 2019, EOTF is deployed in over half of the restaurants in our global system, with most of the major markets substantially
complete. In 2019, the U.S. converted about 2,000 restaurants to EOTF, resulting in about 70% of the U.S. restaurants now having
EOTF. In 2020, the Company will further deploy EOTF around the globe, including converting about 1,800 of the remaining restaurants
in the U.S. to EOTF.
• Digital. The Company is improving its existing service model with customers through technology. Digital technology is transforming the
retail industry, and the Company is using it to transform McDonald’s for our customers at an accelerated pace. By evolving the
technology platform, the Company is expanding choices for how customers order, pay and are served their food. The added
functionality of the Company’s global mobile app, self-order kiosks, and other technologies enable greater convenience for the
customer on their terms. In 2019, the Company built on its digital foundation, acquiring Dynamic Yield, a leader in personalization and
decision logic technology. The Company has implemented this technology via outdoor digital menu boards in over 11,000 U.S. drive-
thrus, offering customers a more customized experience and producing sales growth through higher average check. This technology is
also deployed in nearly all drive-thrus in Australia, and we are looking to deploy across further international markets beginning in 2020.
The Company continued to expand its technological capabilities via the acquisition of Apprente, an early-stage leader in conversational
interface technology. This technology is expected to provide more efficient and accurate ordering in the drive-thru. In 2020, the
Company will continue to utilize more personalized digital initiatives to engage customers, grow awareness and adoption of digital
offerings, and support our menu offerings.
McDonald's Corporation 2019 Annual Report 7
• Delivery. The Company continues to build momentum with its delivery platform as a way of expanding the convenience for its
customers. In 2019, McDonald’s continued to add third-party delivery partners in order to maximize the System’s delivery scale and
potential. Across the global system, nearly 25,000 restaurants now offer delivery. Customers are responding positively, as
demonstrated by high satisfaction ratings, strong reorder rates, and average checks that are generally two times higher than average
non-delivery transactions. Further, in some of our top markets, delivery now represents as much as 10% of sales in those restaurants
offering delivery. Consequently, McDonald’s global delivery business has grown to over $4 billion in Systemwide sales in 2019, up from
$1 billion in 2016. We continue to see great runway ahead of us to drive awareness and trial of delivery, and are focusing on efforts to
encourage frequency and retention in 2020 and beyond.
The Plan is a global strategy that is tailored at a market level to allow for the best customer experience and most convenience for our
valued customers. While the Plan provides a consistent framework on how to retain, regain, and convert customers, the execution varies
across the globe. The U.S., for example, remains centered on returning to guest count growth by focusing on running better restaurant
operations, introducing new menu items and offering compelling value. In addition, we will continue transforming the customer experience
through aggressive execution of the growth accelerators of EOTF, digital and delivery. In 2020, the markets around the world will continue to
make progress on the three pillars of the Plan and its growth accelerators, focusing on food, value and customer convenience.
Our Plan also includes the Company further embedding actions in response to certain social and environmental issues into the core of
our business. As one of the world’s largest restaurant companies, our approach highlights our commitment to global actions that are
consistent with our strategic priorities and provides an opportunity to collaborate with our franchisees and suppliers to drive meaningful
progress. We recognize that our success in advancing these initiatives will be demonstrated as customers continue to feel good about
visiting McDonald’s restaurants and eating our food.
While we are working to address many challenges facing society today, we are elevating global action where we believe we can make
the greatest difference in driving industry-wide change. Our priorities reflect the social and environmental impacts of our food and our
business. Highlights include science-based targets for greenhouse gas emissions reductions and climate action, advancing sustainable
practices in beef production with suppliers and producers, driving innovative solutions for our packaging and recycling efforts, and ongoing
commitments to support families and provide opportunities for youth in our communities. In 2019, for example, we made progress toward
our 2030 climate action target with the addition of significant investments in renewable energy projects in the U.S.; we achieved our goal of
100% sustainably sourced McCafé coffee for U.S. restaurants; and we continued to make a difference for families through innovation in our
food offerings, reading programs and support for Ronald McDonald House Charities.
The Company is confident, that under the Plan, we will continue to improve the taste of our delicious food, enhance convenience and
service through running great restaurants, offer compelling value, and heighten the trust consumers place in our brand, which we believe
will enable us to deliver long-term sustainable growth.
McDonald's Corporation 2019 Annual Report 8
OUTLOOK
2020 Outlook
The following information is provided to assist in forecasting the Company’s future results.
• Changes in Systemwide sales are driven by comparable sales, net restaurant unit expansion, and the potential impacts of hyper-
inflation. The Company expects net restaurant additions to add approximately 1.5 percentage points to 2020 Systemwide sales growth
(in constant currencies).
•
•
•
•
•
The Company expects full year 2020 selling, general and administrative expenses to increase about 5% to 7% in constant currencies
as the Company invests in technology and research & development, and incurs costs related to the Worldwide Owner/Operator
Convention, which will occur in the second quarter 2020.
Based on current interest and foreign currency exchange rates, the Company expects interest expense for the full year 2020 to
increase about 4% to 6% due primarily to higher average debt balances.
A significant part of the Company's operating income is generated outside the U.S., and about 40% of its total debt is denominated in
foreign currencies. Accordingly, earnings are affected by changes in foreign currency exchange rates, particularly the Euro, British
Pound, Australian Dollar and Canadian Dollar. Collectively, these currencies represent approximately 80% of the Company's operating
income outside the U.S. If all four of these currencies moved by 10% in the same direction, the Company's annual diluted earnings per
share would change by about 35 cents.
The Company expects the effective income tax rate for the full year 2020 to be in the 23% to 25% range. Some volatility may result in
a quarterly tax rate outside of the annual range.
The Company expects capital expenditures for 2020 to be approximately $2.4 billion. About $1.3 billion will be dedicated to our U.S.
business, over half of which is allocated to approximately 1,800 EOTF projects. Globally, we expect to open roughly 1,400 restaurants.
We will spend approximately $800 million in the U.S. and International Operated segments to open 400 restaurants and our
developmental licensees and affiliates will contribute capital towards the remaining 1,000 restaurant openings in the International
Developmental Licensed segment. The Company expects about 1,000 net restaurant additions in 2020.
Long-Term Outlook
• Over the long-term, the Company expects to achieve the following average annual (constant currency) financial targets:
Systemwide sales growth of 3% to 5%;
Operating margin in the mid-40% range;
Earnings per share growth in the high-single digits; and
Return on incremental invested capital in the mid-20% range.
McDonald's Corporation 2019 Annual Report 9
CONSOLIDATED OPERATING RESULTS
Operating results
Dollars and shares in millions, except per share data
Revenues
Sales by Company-operated restaurants
Revenues from franchised restaurants
Total revenues
Operating costs and expenses
Company-operated restaurant expenses
Franchised restaurants-occupancy expenses
Selling, general & administrative expenses
Other operating (income) expense, net
Total operating costs and expenses
Operating income
Interest expense
Nonoperating (income) expense, net
Income before provision for income taxes
Provision for income taxes
Net income
Earnings per common share—diluted
Weighted-average common shares outstanding—
diluted
n/m Not meaningful
2019
Increase/
(decrease)
(6%)
6
0
(6)
12
1
22
(2)
3
14
n/m
3
5
2%
5%
Amount
$ 9,421
11,656
21,077
7,761
2,201
2,229
(184)
12,007
9,070
1,122
(70)
8,018
1,993
$ 6,025
7.88
$
Amount
$10,013
11,012
21,025
8,266
1,973
2,200
(237)
12,202
8,823
981
26
7,816
1,892
$ 5,924
7.54
$
2018
Increase/
(decrease)
(21%)
9
(8)
(21)
10
(1)
80
(8)
(8)
7
(56)
(9)
(44)
14%
18%
2017
Amount
$12,719
10,101
22,820
10,410
1,789
2,231
(1,163)
13,267
9,553
922
58
8,573
3,381
$ 5,192
6.37
$
764.9
(3%)
785.6
(4%)
815.5
IMPACT OF FOREIGN CURRENCY TRANSLATION ON REPORTED RESULTS
While changes in foreign currency exchange rates affect reported results, McDonald’s mitigates exposures, where practical, by purchasing
goods and services in local currencies, financing in local currencies and hedging certain foreign-denominated cash flows.
In 2019, results reflected the weakening of the Euro and most other major currencies. In 2018, results reflected the stronger Euro and
British Pound. In 2017, results reflected the stronger Euro, offset by the weaker British Pound.
Impact of foreign currency translation on reported results
In millions, except per share data
Revenues
Company-operated margins
Franchised margins
Selling, general & administrative expenses
Operating income
Net income
Earnings per common share—diluted
2019
$21,077
1,660
9,455
2,229
9,070
6,025
7.88
Reported amount
2017
$22,820
2,309
8,312
2,231
9,553
5,192
6.37
2018
$21,025
1,747
9,039
2,200
8,823
5,924
7.54
2019
$ (606)
(51)
(256)
29
(280)
(165)
(0.21)
$
$
Currency translation
benefit/(cost)
2017
186
17
25
(10)
28
2
—
2018
123
4
57
(13)
56
33
0.04
NET INCOME AND DILUTED EARNINGS PER COMMON SHARE
In 2019, net income increased 2% (4% in constant currencies) to $6.0 billion and diluted earnings per common share increased 5% (7% in
constant currencies) to $7.88. Foreign currency translation had a negative impact of $0.21 on diluted earnings per share.
In 2018, net income increased 14% (13% in constant currencies) to $5.9 billion and diluted earnings per common share increased 18%
(18% in constant currencies) to $7.54. Foreign currency translation had a positive impact of $0.04 on diluted earnings per share.
Results in 2019 reflected stronger operating performance primarily due to an increase in sales-driven franchised margin dollars, partly
offset by lower gains on sales of restaurant businesses (mostly in the U.S.) and higher G&A spend. Results in 2018 reflected a lower
effective tax rate, and stronger operating performance due to an increase in sales-driven franchised margin dollars, partly offset by lower
Company-operated margin dollars due to the impact of refranchising.
McDonald's Corporation 2019 Annual Report 10
Outlined below is additional information for the full year 2019, 2018, and 2017:
Diluted Earnings Per Common Share Reconciliation
GAAP earnings per share-diluted
Income tax (benefit) cost, net
Strategic charges
Non-GAAP earnings per share-diluted
Included in the 2019 results were:
2019
$ 7.88
(0.11)
0.07
$ 7.84
2018
$ 7.54
0.10
0.26
$ 7.90
Amount
2017
$ 6.37
0.82
(0.53)
$ 6.66
Increase/
(decrease)
Increase/(decrease)
excluding currency
translation
2019
5%
2018
18%
2019
7%
2018
18%
(1)% 19%
2%
18%
$84 million, or $0.11 per share, of income tax benefit due to new regulations issued in the fourth quarter 2019 related to the
Tax Act; and
$74 million of pre-tax strategic charges, or $0.07 per share, primarily related to impairment associated with the purchase of our
joint venture partner's interest in the India Delhi market, partly offset by gains on the sales of property at the former Corporate
headquarters.
Included in the 2018 results were:
$75 million, or $0.10 per share, of net tax cost associated with the final 2018 adjustments to the provisional amounts recorded
in December 2017 under the Tax Act;
$140 million of pre-tax, non-cash impairment charges, or $0.17 per share; and
$94 million of pre-tax strategic restructuring charges, or $0.09 per share.
Included in the 2017 results were:
$700 million of net tax cost associated with the Tax Act, or $0.82 per share; and
a pre-tax gain of $850 million on the sale of the Company’s businesses in China and Hong Kong, offset in part by $150 million
of restructuring and impairment charges in connection with the Company’s global G&A and refranchising initiatives, for a net
benefit of $0.53 per share.
Excluding the above 2019 and 2018 items, 2019 net income decreased 3% (1% in constant currencies), and diluted earnings per share
decreased 1% (increased 2% in constant currencies). Excluding items impacting 2018 and 2017, 2018 net income increased 14% (14% in
constant currencies), and diluted earnings per share increased 19% (18% in constant currencies).
The Company repurchased 25.0 million shares of its stock for $5.0 billion in 2019 and 32.2 million shares of its stock for $5.2 billion in
2018, driving reductions in weighted-average shares outstanding on a diluted basis in both periods, which positively benefited earnings per
share.
REVENUES
The Company's revenues consist of sales by Company-operated restaurants and fees from franchised restaurants operated by conventional
franchisees, developmental licensees and affiliates. Revenues from conventional franchised restaurants include rent and royalties based on
a percent of sales with minimum rent payments, and initial fees. Revenues from restaurants licensed to developmental licensees and
affiliates include a royalty based on a percent of sales, and generally include initial fees. Initial fees are recognized evenly over the franchise
term.
Franchised restaurants represent 93% of McDonald's restaurants worldwide at December 31, 2019. The Company's current mix of
Company-owned and franchised restaurants enables the Company to generate stable and predictable revenue and cash flow streams.
Refranchising to a greater percentage of franchised restaurants may negatively impact consolidated revenues as Company-operated sales
are replaced by franchised revenues, where the Company receives rent and/or royalty revenue based on a percent of sales.
In 2019, revenues were relatively flat with the prior year (increased 3% in constant currencies). The constant currency increase was
primarily due to strong comparable sales, partly offset by the impact of refranchising. In 2018, revenues decreased 8% (8% in constant
currencies), reflecting the Company's strategic refranchising initiatives, partly offset by positive comparable sales.
McDonald's Corporation 2019 Annual Report 11
Revenues
Dollars in millions
Company-operated sales:
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total
Franchised revenues:
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total
Total revenues:
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total
Amount
Increase/
(decrease)
Increase/(decrease)
excluding currency
translation
2019
2018
2017
2019
2018
2019
2018
$ 2,490
6,334
597
$ 9,421
$ 2,665
6,668
680
$10,013
$ 3,260
6,845
2,614
$12,719
(7%)
(5)
(12)
(6%)
(18%)
(3)
*
(74)
(21%)
$ 5,353
5,064
1,239
$11,656
$ 5,001
4,839
1,172
$11,012
$ 4,746
4,271
1,084
$10,101
$ 7,843
11,398
1,836
$21,077
$ 7,666
11,507
1,852
$21,025
$ 8,006
11,116
3,698
$22,820
7%
5
6
6%
2%
(1)
(1)
0%
5%
13
8
9%
(4%)
4
(50)
*
(8%)
(7%)
(1)
(7)
(3%)
7%
10
10
9%
2%
4
4
3%
(18%)
(3)
(75)
(22%)
*
5%
11
11
8%
(4%)
2
(50)
(8%)
*
* Reflects the impact of refranchising the Company's businesses in China and Hong Kong in 2017.
• U.S.: Revenues in 2019 and 2018 reflected positive comparable sales. The impact of refranchising partly offset these benefits in 2019
and more than offset these benefits in 2018.
•
International Operated Markets: In 2019 and 2018, the constant currency increase in revenues reflected positive comparable sales
across all markets, partly offset by the impact of refranchising.
The following tables present comparable sales, comparable guest counts and Systemwide sales increases/(decreases):
Comparable sales and guest count increases/(decreases)
2019
2018
2017
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate**
Guest
Sales
Counts
3.6% 1.0%
5.6
8.0
5.3% 1.9%
** The Company excludes sales from markets identified as hyper-inflationary (currently, only Venezuela) from the comparable sales calculation as the
Company believes this more accurately reflects the underlying business trends.
Guest
Sales
Counts
5.0% (1.9%)
6.1
7.2
5.9% 1.0%
Guest
Sales
Counts
2.5% (2.2%)
6.1
5.6
4.5% 0.2%
2.8
1.0
3.5
2.2
2.7
2.5
Total**
Systemwide sales increases/(decreases)***
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total
2019
5%
3
5
4%
2018
2%
10
6
6%
Increase/(decrease)
excluding currency
translation
2018
2%
8
9
6%
2019
5%
8
10
7%
*** Unlike comparable sales, the Company has not excluded hyper-inflationary market results (currently, only Venezuela) from Systemwide sales as
these sales are the basis on which the Company calculates and records revenues. The difference between comparable sales growth rates and
Systemwide sales growth rates are due to both restaurant expansion and the hyper-inflationary impact.
McDonald's Corporation 2019 Annual Report 12
Franchised sales are not recorded as revenues by the Company, but are the basis on which the Company calculates and records
franchised revenues and are indicative of the financial health of the franchisee base. The following table presents franchised sales and the
related increases/(decreases):
Franchised sales
Dollars in millions
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total
Ownership type
Conventional franchised
Developmental licensed
Foreign affiliated
Total
2019
$ 37,923
28,853
23,981
$ 90,757
2018
$ 35,860
27,557
22,717
$ 86,134
Amount
2017
$ 34,379
24,386
19,426
$ 78,191
Increase/
(decrease)
2018
4%
2019
6%
5
6
5% 10%
13
17
$ 66,415
14,392
9,950
$ 90,757
$ 63,251
13,519
9,364
$ 86,134
$ 59,151
12,546
6,494
$ 78,191
7%
8
44
5%
6
6
5% 10%
Increase/(decrease)
excluding currency
translation
2018
4%
2019
6%
*
*
10
10
8%
7%
13
7
8%
11
20
10%
*
6%
13
42
10%
*
* Reflects the impact of refranchising the Company's businesses in China and Hong Kong in 2017.
FRANCHISED MARGINS
Franchised margin dollars represent revenues from franchised restaurants less the Company’s costs associated with those restaurants,
primarily occupancy costs (rent and depreciation). Franchised margin dollars represented about 85% of the combined restaurant margins in
2019 and 2018, and about 80% in 2017.
In 2019, franchised margin dollars increased $416 million or 5% (7% in constant currencies). In 2018, franchised margin dollars
increased $727 million or 9% (8% in constant currencies). For both 2019 and 2018, the increases were due to positive comparable sales
performance across all segments, as well as expansion and the impact of refranchising.
Franchised margins
Dollars in millions
U.S.
International Operated Markets
International Developmental Licensed
Markets & Corporate
Amount
Revenue Amount
Revenue Amount
% of
% of
% of
Revenue
2019
2018
2017
$4,227
4,018
79.0% $4,070
3,829
79.3
81.4% $3,913
3,365
79.1
82.4%
78.8
1,210
97.7
1,140
97.3
1,034
95.4
Total
$9,455
81.1% $9,039
82.1% $8,312
82.3%
Increase/
(decrease)
2018
4%
Increase/(decrease)
excluding currency
translation
2018
4%
2019
4%
14
10
10
11
11
13
9%
7%
8%
2019
4%
5
6
5%
The adoption of Accounting Standard Codification ("ASC") Topic 842, "Leases" ("ASC 842") had no impact on franchised margin dollars, but
had a negative impact on the Company's franchised margin percent for 2019 of approximately 1.3% in the U.S. and 0.7% on a consolidated
basis. ASC 842 clarified the presentation of sub-lease income and lease expense, requiring the straight-line impact of fixed rent escalations
to be presented on a gross basis in lease income and lease expense.
• U.S.: In 2019 and 2018, the decreases in the franchised margin percents were primarily due to higher depreciation costs related to
investments in EOTF, partly offset by the benefit from positive comparable sales. 2019 also reflected the impact of the new lease
standard.
•
International Operated Markets: In 2019 and 2018, the increases in the franchised margin percent primarily reflected the benefit from
strong comparable sales.
McDonald's Corporation 2019 Annual Report 13
COMPANY-OPERATED MARGINS
Company-operated margin dollars represent sales by Company-operated restaurants less the operating costs of these restaurants. In 2019,
Company-operated margin dollars decreased $87 million or 5% (2% in constant currencies). In 2018, Company-operated margin dollars
decreased $562 million or 24% (25% in constant currencies) primarily reflecting the Company's sale of its businesses in China and Hong
Kong in 2017.
Company-operated margins
Dollars in millions
U.S.
International Operated Markets
International Developmental Licensed
Markets & Corporate
Total
n/m Not meaningful
Amount
Revenue Amount
Revenue Amount
% of
% of
% of
Revenue
2019
2018
2017
$ 388
1,266
15.6% $ 397
1,327
20.0
14.9% $ 523
1,336
19.9
16.0%
19.5
Increase/
(decrease)
2018
(24%)
(1)
2019
(2%)
(5)
Increase/(decrease)
excluding currency
translation
2018
(24%)
(1)
2019
(2%)
(1)
n/m
n/m
n/m
n/m
n/m
n/m
n/m
n/m
n/m
n/m
$1,660
17.6% $1,747
17.4% $2,309
18.2%
(5%)
(24%)
(2%)
(25%)
• U.S.: In 2019, the increase in the Company-operated margin percent primarily reflected the benefit from positive comparable sales,
partly offset by higher commodity costs, wages and depreciation expense associated with EOTF deployment. In 2018, the Company-
operated margin percent decreased, reflecting the impact of accelerated deployment of EOTF (including the related decrease in labor
productivity and higher depreciation expense), and higher wages and commodity costs, which more than offset the benefit from positive
comparable sales and refranchising.
•
International Operated Markets: In 2019 and 2018, the increase in the Company-operated margin percent was primarily due to strong
comparable sales partly offset by higher labor and occupancy & other costs.
SELLING, GENERAL & ADMINISTRATIVE EXPENSES
Consolidated selling, general and administrative expenses increased 1% (3% in constant currencies) in 2019 and decreased 1% (2% in
constant currencies) in 2018. The results for 2019 and 2018 reflected investments in technology and research & development. The
decrease in 2018 also reflected lower employee-related costs, partly offset by costs related to the 2018 Worldwide Owner/Operator
Convention and sponsorship of the 2018 Winter Olympics.
Selling, general & administrative expenses
Dollars in millions
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate(1)
Total Selling, General & Administrative Expenses
2019
$ 587
629
1,013
$2,229
2018
$ 591
641
968
$2,200
Amount
2017
$ 624
654
953
$2,231
Increase/(decrease)
2018
(5%)
(2)
2
(1%)
2019
(1%)
(2)
5
1%
Increase/(decrease)
excluding currency
translation
2018
(5%)
(4)
2
(2%)
2019
(1%)
3
5
3%
Less: Incentive-Based Compensation(2)
289
284
336
Total Excluding Incentive-Based Compensation
$1,940
$1,916
$1,895
2%
1%
(16%)
1%
3%
3%
(16%)
1%
(1)
Included in International Developmental Licensed Markets & Corporate are home office support costs in areas such as facilities, finance, human resources,
information technology and R&D, legal, marketing, restaurant operations, supply chain and training.
(2)
Includes all cash incentives and share-based compensation expense.
Selling, general and administrative expenses as a percent of Systemwide sales was 2.2% in 2019, 2.3% in 2018 and 2.5% in 2017.
Management believes that analyzing selling, general and administrative expenses as a percent of Systemwide sales is meaningful because
these costs are incurred to support the overall McDonald's business.
McDonald's Corporation 2019 Annual Report 14
OTHER OPERATING (INCOME) EXPENSE, NET
Other operating (income) expense, net
In millions
Gains on sales of restaurant businesses
Equity in earnings of unconsolidated affiliates
Asset dispositions and other (income) expense, net
Impairment and other charges (gains), net
Total
2019
2017
2018
$ (127) $ (304) $ (295)
(184)
19
(703)
$ (184) $ (237) $ (1,163)
(154)
23
74
(152)
(13)
232
• Gains on sales of restaurant businesses
In 2019, gains on sales of restaurant businesses decreased primarily due to fewer restaurant sales in the U.S.
Impairment and other charges (gains), net
•
In 2019, impairment and other charges (gains), net primarily reflected $99.4 million of impairment associated with the purchase of our joint
venture partner's interest in the India Delhi market. Impairment was recorded to reflect the write-down of net assets to fair value in
accordance with accounting rules. This was partly offset by $20.3 million of gains on the sales of property at the former Corporate
headquarters which were impaired in 2015 based on estimated fair values.
The results in 2018 reflected $140 million of impairment charges due to the Company’s assessment of the recoverability of long-lived
assets as well as the strategic restructuring charge in the U.S. of $85.0 million.
The results in 2017 reflected a gain on the Company's sale of its businesses in China and Hong Kong of $850 million, partly offset by
$150 million of restructuring and impairment charges.
OPERATING INCOME
Operating income
Dollars in millions
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total
2019
$4,069
4,789
212
$9,070
2018
$4,016
4,643
164
$8,823
Amount
2017
$4,023
4,173
1,357
$9,553
Increase/(decrease)
2018
2019
0%
1%
3
29
11
(88)
Increase/(decrease)
excluding currency
translation
2018
0%
9
(86)
2019
1%
8
59
3%
(8%)
6%
(8%)
• Operating Income: Results for 2019 included $74 million of net impairment and strategic charges. Results for 2018 included $140
million of impairment charges and $94 million of strategic restructuring charges. Results for 2017 included a gain on the Company's
sale of its businesses in China and Hong Kong of $850 million, partly offset by $150 million of restructuring and impairment charges.
Excluding these current year and prior year items, operating income increased 1% (4% in constant currencies) for 2019 and increased
2% (2% in constant currencies) for 2018.
• U.S.: Excluding the 2018 strategic restructuring charge of $85 million, operating income decreased 1% for 2019 and increased
2% for 2018. 2019 results reflected lower gains on sales of restaurant businesses, partly offset by higher franchised margin
dollars. 2018 results reflected higher franchised margin dollars and lower G&A costs, partly offset by lower Company-operated
margin dollars.
•
International Operated Markets: In 2019 and 2018, the constant currency operating income increase was primarily due to
sales-driven improvements in franchised margin dollars. 2018 results also reflected higher gains on sales of restaurant
businesses in the U.K. and Australia compared to 2017.
• Operating margin: Operating margin was 43.0% in 2019, 42.0% in 2018 and 41.9% in 2017. Excluding the impact of the current and
prior year impairment and strategic charges, as well as the 2017 refranchising gain, operating margin was 43.4%, 43.1% and 38.8% for
the years ended 2019, 2018 and 2017, respectively.
INTEREST EXPENSE
Interest expense increased 14% (16% in constant currencies) and 7% (6% in constant currencies) in 2019 and 2018, respectively. Both
periods reflected higher average debt balances. Interest expense in 2019 also reflected the impact of interest incurred on certain Euro
denominated deposits due to the current interest rate environment, while 2018 results reflected lower average interest rates.
McDonald's Corporation 2019 Annual Report 15
NONOPERATING (INCOME) EXPENSE, NET
Nonoperating (income) expense, net
In millions
Interest income
Foreign currency and hedging activity
Other expense
Total
2019
(37)
(48)
15
(70)
$
$
2018
(4)
5
25
26
$
$
2017
(7)
26
39
58
$
$
Foreign currency and hedging activity includes net gains or losses on certain hedges that reduce the exposure to variability on certain
intercompany foreign currency cash flow streams.
PROVISION FOR INCOME TAXES
In 2019, 2018 and 2017, the reported effective income tax rates were 24.9%, 24.2% and 39.4%, respectively.
The effective income tax rate for 2019 reflected $84 million of income tax benefit due to new regulations issued in the fourth quarter
2019 related to the Tax Act. Excluding the income tax benefit, the effective income tax rate was 25.9% for the year 2019.
The effective income tax rate for 2018 reflected the final 2018 adjustments to the provisional amounts recorded in 2017 under the Tax
Act of $75 million net tax cost. Excluding the 2018 impact of the Tax Act and impairment charges, the effective income tax rate was 22.9%
for the year 2018.
Excluding these current year and prior year items, the lower effective income tax rate for 2018 primarily reflected a benefit from a
change in tax reserves as a result of global audit progression, as well as lower tax costs in 2018 related to ongoing taxes under the Tax Act.
Consolidated net deferred tax liabilities included tax assets, net of valuation allowance, of $5.3 billion in 2019 and $2.0 billion in 2018.
Substantially all of the net tax assets are expected to be realized in the U.S. and other profitable markets.
RECENTLY ISSUED ACCOUNTING STANDARDS
Recently issued accounting standards are included on page 39 of this Form 10-K.
CASH FLOWS
The Company generates significant cash from its operations and has substantial credit availability and capacity to fund operating and
discretionary spending such as capital expenditures, debt repayments, dividends and share repurchases.
Cash provided by operations totaled $8.1 billion in 2019, an increase of $1.1 billion or 17%. Free cash flow was $5.7 billion in 2019, an
increase of $1.5 billion or 36%. The Company’s free cash flow conversion rate was 95% in 2019 and 71% in 2018 (see reconciliation in
Exhibit 12). Cash provided by operations increased in 2019 compared to 2018 primarily due to a decrease in accounts receivable and lower
income tax payments. In 2018, cash provided by operations totaled $7.0 billion, an increase of $1.4 billion or 25% compared with 2017,
primarily due to lower tax payments.
Cash used for investing activities totaled $3.1 billion in 2019, an increase of $616 million compared with 2018. The increase was
primarily due to the Company’s strategic acquisitions of a real estate entity, Dynamic Yield and Apprente, partly offset by lower capital
expenditures. Cash used for investing activities totaled $2.5 billion in 2018, an increase of $3.0 billion compared with 2017. The increase
was primarily due to lower proceeds from the sale of restaurant businesses in 2018 including the comparison to the proceeds received in
2017 associated with the sale of the Company's businesses in China and Hong Kong, as well as higher capital expenditures.
Cash used for financing activities totaled $5.0 billion in 2019, a decrease of $955 million compared with 2018, primarily due to net debt
activity. Cash used for financing activities totaled $5.9 billion in 2018, an increase of $639 million compared with 2017, primarily due to
higher treasury stock purchases.
The Company’s cash and equivalents balance was $899 million and $866 million at year end 2019 and 2018, respectively. In addition to
cash and equivalents on hand and cash provided by operations, the Company can meet short-term funding needs through its continued
access to commercial paper borrowings and line of credit agreements.
RESTAURANT DEVELOPMENT AND CAPITAL EXPENDITURES
In 2019, the Company opened 1,231 restaurants and closed 391 restaurants. In 2018, the Company opened 1,081 restaurants and closed
467 restaurants.
Systemwide restaurants at year end
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total
2019
13,846
10,465
14,384
38,695
2018
13,914
10,263
13,678
37,855
2017
14,036
10,098
13,107
37,241
Approximately 93% of the restaurants at year-end 2019 were franchised, including 95% in the U.S., 84% in International Operated
Markets and 98% in the International Developmental Licensed Markets.
Capital expenditures decreased $348 million or 13% in 2019 primarily due to lower reinvestment in existing restaurants, partly offset by
an increase in new restaurant openings that required the Company's capital. Capital expenditures increased $888 million or 48% in 2018,
primarily due to reinvestment in existing restaurants (including investment in EOTF).
McDonald's Corporation 2019 Annual Report 16
Capital expenditures
In millions
New restaurants
Existing restaurants
Other(1)
Total capital expenditures
Total assets
$
2019
605
1,702
87
$
2018
488
2,111
143
$
2017
537
1,236
81
$ 2,394
$ 47,511
$ 2,742
$ 32,811
$ 1,854
$ 33,804
(1) Primarily corporate equipment and other office-related expenditures
New restaurant investments in all years were concentrated in markets with strong returns and/or opportunities for long-term growth.
Average development costs vary widely by market depending on the types of restaurants built and the real estate and construction costs
within each market. These costs, which include land, buildings and equipment, are managed through the use of optimally-sized restaurants,
construction and design efficiencies, as well as leveraging the Company's global sourcing network and best practices. Although the
Company is not responsible for all costs for every restaurant opened, total development costs for new traditional McDonald’s restaurants in
the U.S. averaged approximately $4.0 million in 2019.
The Company owned approximately 55% and 50% of the land for restaurants in its consolidated markets at year-end 2019 and 2018,
respectively, and approximately 80% of the buildings for restaurants in its consolidated markets at year-end 2019 and 2018.
SHARE REPURCHASES AND DIVIDENDS
In 2019, the Company returned approximately $8.6 billion to shareholders through a combination of shares repurchased and dividends paid,
marking the achievement of the Company's targeted return of $25 billion for the three-year period ended 2019.
Shares repurchased and dividends
In millions, except per share data
Number of shares repurchased
Shares outstanding at year end
Dividends declared per share
Treasury stock purchases (in Shareholders' equity)
Dividends paid
Total returned to shareholders
2019
25.0
746
4.73
$
$ 4,980
3,582
$ 8,562
2018
32.2
767
4.19
$
$ 5,247
3,256
$ 8,503
2017
31.4
794
3.83
$
$ 4,651
3,089
$ 7,740
In July 2017, the Company's Board of Directors authorized the purchase of up to $15 billion of the Company's outstanding stock, with
no specified expiration date. In 2019, approximately 25.0 million shares were repurchased for $5.0 billion, bringing total purchases under the
program to approximately 74.5 million shares or $12.9 billion. In December 2019, the Company's Board of Directors terminated the 2017
program and replaced it with a new share repurchase program, effective January 1, 2020, that authorized the purchase of up to $15 billion
of the Company's outstanding common stock with no specified expiration date.
The Company has paid dividends on its common stock for 44 consecutive years and has increased the dividend amount every year.
The 2019 full year dividend of $4.73 per share reflects the quarterly dividend paid for each of the first three quarters of $1.16 per share, with
an increase to $1.25 per share paid in the fourth quarter. This 8% increase in the quarterly dividend equates to a $5.00 per share annual
dividend and reflects the Company’s confidence in the ongoing strength and reliability of its cash flow. As in the past, future dividend
amounts will be considered after reviewing profitability expectations and financing needs, and will be declared at the discretion of the
Company’s Board of Directors.
FINANCIAL POSITION AND CAPITAL RESOURCES
TOTAL ASSETS
Total assets increased $14.7 billion or 45% in 2019, primarily due to the addition of the Lease Right-of-Use Asset, Net, which was recorded
upon adoption of ASC 842 effective January 1, 2019. Refer to the Lease Accounting section under Recent Accounting Pronouncements on
page 39 for additional information on ASC 842. Net property and equipment increased $1.3 billion in 2019, primarily due to capital
expenditures, partly offset by depreciation. Net property and equipment and the Lease Right-of-Use Asset, Net represented over 50% and
approximately 30%, respectively, of total assets at year-end. Approximately 93% of total assets were in the U.S. and International Operated
Markets at year-end 2019.
FINANCING AND MARKET RISK
The Company generally borrows on a long-term basis and is exposed to the impact of interest rate changes and foreign currency
fluctuations. Debt obligations at December 31, 2019 totaled $34.2 billion, compared with $31.1 billion at December 31, 2018. The net
increase in 2019 was primarily due to net long-term issuances of $2.5 billion.
McDonald's Corporation 2019 Annual Report 17
Debt highlights(1)
Fixed-rate debt as a percent of total debt(2,3)
Weighted-average annual interest rate of total debt(3)
Foreign currency-denominated debt as a percent of total debt(2)
Total debt as a percent of total capitalization (total debt and total Shareholders' equity)(2)
Cash provided by operations as a percent of total debt(2)
2019
92%
2018
91%
2017
89%
3.2
38
131
24
3.2
38
125
22
3.3
42
112
19
(1) All percentages are as of December 31, except for the weighted-average annual interest rate, which is for the year. See reconciliation in Exhibit 12.
(2) Based on debt obligations before the effects of fair value hedging adjustments and deferred debt costs. These effects are excluded as they have no impact on the
obligation at maturity. See Debt Financing note to the consolidated financial statements.
(3)
Includes the effect of interest rate swaps used to hedge debt.
Standard & Poor’s and Moody’s currently rate, with a stable outlook, the Company’s commercial paper A-2 and P-2, respectively; and
its long-term debt BBB+ and Baa1, respectively. To access the debt capital markets, the Company relies on credit-rating agencies to assign
short-term and long-term credit ratings.
Certain of the Company’s debt obligations contain cross-acceleration provisions and restrictions on Company and subsidiary mortgages
and the long-term debt of certain subsidiaries. There are no provisions in the Company’s debt obligations that would accelerate repayment
of debt as a result of a change in credit ratings or a material adverse change in the Company’s business. In October 2016, the Company's
Board of Directors authorized the borrowing of up to $15.0 billion of funds, of which $1.9 billion remained outstanding as of December 31,
2019. In December 2019, the Company's Board of Directors terminated the 2016 borrowing authority and authorized a new $15 billion of
borrowing capacity with no specified expiration date. These borrowings may include (i) public or private offering of debt securities; (ii) direct
borrowing from banks or other financial institutions; and (iii) other forms of indebtedness. In addition to debt securities available through a
medium-term notes program registered with the SEC and a Global Medium-Term Notes program, the Company has $3.5 billion available
under a committed line of credit agreement as well as authority to issue commercial paper in the U.S. and global markets (see Debt
Financing note to the consolidated financial statements). In 2020, the Company plans to issue long-term debt to refinance $2.4 billion of
maturing corporate debt. As of December 31, 2019, the Company's subsidiaries also had $242 million of borrowings outstanding, primarily
under uncommitted foreign currency line of credit agreements.
The Company uses major capital markets, bank financings and derivatives to meet its financing requirements. The Company manages
its debt portfolio in response to changes in interest rates and foreign currency rates by periodically retiring, redeeming and repurchasing
debt, terminating swaps and using derivatives. The Company does not hold or issue derivatives for trading purposes. All swaps are over-
the-counter instruments.
In managing the impact of interest rate changes and foreign currency fluctuations, the Company uses interest rate swaps and finances
in the currencies in which assets are denominated. The Company uses foreign currency debt and derivatives to hedge the foreign currency
risk associated with certain royalties, intercompany financings and long-term investments in foreign subsidiaries and affiliates. This reduces
the impact of fluctuating foreign currencies on cash flows and shareholders’ equity. Total foreign currency-denominated debt was $12.9
billion and $11.8 billion for the years ended December 31, 2019 and 2018, respectively. In addition, where practical, the Company’s
restaurants purchase goods and services in local currencies resulting in natural hedges. See the Summary of significant accounting policies
note to the consolidated financial statements related to financial instruments and hedging activities for additional information regarding the
accounting impact and use of derivatives.
The Company does not have significant exposure to any individual counterparty and has master agreements that contain netting
arrangements. Certain of these agreements also require each party to post collateral if credit ratings fall below, or aggregate exposures
exceed, certain contractual limits. At December 31, 2019, the Company was required to post an immaterial amount of collateral due to
negative fair value of certain derivative positions. The Company's counterparties were not required to post collateral on any derivative
position, other than on hedges of certain of the Company’s supplemental benefit plan liabilities where the counterparties were required to
post collateral on their liability positions.
The Company’s net asset exposure is diversified among a broad basket of currencies. The Company’s largest net asset exposures
(defined as foreign currency assets less foreign currency liabilities) at year end were as follows:
Foreign currency net asset exposures
In millions of U.S. Dollars
British Pounds Sterling
Canadian Dollars
Russian Ruble
Australian Dollars
Polish Zloty
2019
$ 811
699
577
560
396
2018
$ 1,840
684
631
1,499
340
McDonald's Corporation 2019 Annual Report 18
The Company prepared sensitivity analyses of its financial instruments to determine the impact of hypothetical changes in interest rates
and foreign currency exchange rates on the Company’s results of operations, cash flows and the fair value of its financial instruments. The
interest rate analysis assumed a one percentage point adverse change in interest rates on all financial instruments, but did not consider the
effects of the reduced level of economic activity that could exist in such an environment. The foreign currency rate analysis assumed that
each foreign currency rate would change by 10% in the same direction relative to the U.S. Dollar on all financial instruments; however, the
analysis did not include the potential impact on revenues, local currency prices or the effect of fluctuating currencies on the Company’s
anticipated foreign currency royalties and other payments received from the markets. Based on the results of these analyses of the
Company’s financial instruments, neither a one percentage point adverse change in interest rates from 2019 levels nor a 10% adverse
change in foreign currency rates from 2019 levels would materially affect the Company’s results of operations, cash flows or the fair value of
its financial instruments.
LIQUIDITY
The Company has significant operations outside the U.S. where we earn approximately 65% of our operating income. A significant portion of
these historical earnings have been reinvested in foreign jurisdictions where the Company has made, and will continue to make, substantial
investments to support the ongoing development and growth of our international operations.
The Company's cash and equivalents held by our foreign subsidiaries totaled approximately $425 million as of December 31, 2019.
Consistent with prior years, we expect existing domestic cash and equivalents, domestic cash flows from operations, issuance of
domestic debt, and repatriation of a portion of foreign earnings to continue to be sufficient to fund our domestic operating, investing, and
financing activities. We also continue to expect existing foreign cash and equivalents and foreign cash flows from operations to be sufficient
to fund our foreign operating, investing and financing activities.
In the future, should we require more capital to fund activities in the U.S. than is generated by our domestic operations and is available
through the issuance of domestic debt, we could elect to repatriate a greater portion of future periods' earnings from foreign jurisdictions.
CONTRACTUAL OBLIGATIONS AND COMMITMENTS
The Company has long-term contractual obligations primarily in the form of lease obligations (related to both Company-operated and
franchised restaurants) and debt obligations. In addition, the Company has long-term revenue and cash flow streams that relate to its
franchise arrangements. Minimum rent under franchise arrangements are based on the Company’s underlying investment in owned sites
and parallel the Company’s underlying lease obligations and escalations on properties that are leased. The Company believes that control
over the real estate enables it to achieve restaurant performance levels that are amongst the highest in the industry. Cash provided by
operations (including cash provided by these franchise arrangements) along with the Company’s borrowing capacity and other sources of
cash will be used to satisfy the obligations. The following table summarizes the Company’s contractual obligations and their aggregate
maturities as well as future minimum rent payments due to the Company under existing franchise arrangements as of December 31, 2019.
Contractual cash outflows
Contractual cash inflows
In millions
2020
2021
2022
2023
2024
Thereafter
Total
Operating leases (1)
1,147
1,096
1,014
933
854
7,090
12,134
$
$
Debt obligations (2)
59
2,132
2,250
6,007
2,819
21,038
34,305
$
$
$
Minimum rent under
franchise arrangements
3,008
2,884
2,750
2,631
2,541
20,510
34,324
$
(1) For sites that have lease escalations tied to an index, future minimum payments reflect the current index adjustments through December 31, 2019. In addition,
future minimum payments exclude option periods that have not yet been exercised.
(2) The maturities include reclassifications of short-term obligations to long-term obligations of $3.5 billion, as they are supported by a long-term line of credit
agreement expiring in December 2023. Debt obligations do not include the impact of non-cash fair value hedging adjustments, deferred debt costs and accrued
interest.
In the U.S., the Company maintains certain supplemental benefit plans that allow participants to (i) make tax-deferred contributions and
(ii) receive Company-provided allocations that cannot be made under the qualified benefit plans because of Internal Revenue Service
("IRS") limitations. At December 31, 2019, total liabilities for the supplemental plans were $435 million.
At December 31, 2019, total liabilities for gross unrecognized tax benefits were $1.4 billion.
There are certain purchase commitments that are not recognized in the consolidated financial statements and are primarily related to
construction, inventory, energy, marketing and other service related arrangements that occur in the normal course of business. Such
commitments are generally shorter term in nature, will be funded from operating cash flows, and are not significant to the Company’s overall
financial position.
The Company also has guaranteed certain other loans totaling approximately $75 million at December 31, 2019. These guarantees are
contingent commitments generally issued by the Company to support borrowing arrangements of the System. At December 31, 2019, there
was no carrying value for obligations under these guarantees in the Consolidated Balance Sheet.
McDonald's Corporation 2019 Annual Report 19
OTHER MATTERS
CRITICAL ACCOUNTING POLICIES AND ESTIMATES
Management’s Discussion and Analysis of Financial Condition and Results of Operations is based upon the Company’s consolidated
financial statements, which have been prepared in accordance with accounting principles generally accepted in the U.S. The preparation of
these financial statements requires the Company to make estimates and judgments that affect the reported amounts of assets, liabilities,
revenues and expenses as well as related disclosures. On an ongoing basis, the Company evaluates its estimates and judgments based on
historical experience and various other factors that are believed to be reasonable under the circumstances. Actual results may differ from
these estimates.
The Company reviews its financial reporting and disclosure practices and accounting policies quarterly to confirm that they provide
accurate and transparent information relative to the current economic and business environment. The Company believes that of its
significant accounting policies, the following involve a higher degree of judgment and/or complexity:
Property and equipment
•
Property and equipment are depreciated or amortized on a straight-line basis over their useful lives based on management’s estimates of
the period over which the assets will generate revenue (not to exceed lease term plus options for leased property). The useful lives are
estimated based on historical experience with similar assets, taking into account anticipated technological or other changes. The Company
periodically reviews these lives relative to physical factors, economic factors and industry trends. If there are changes in the planned use of
property and equipment, or if technological changes occur more rapidly than anticipated, the useful lives assigned to these assets may need
to be shortened, resulting in the accelerated recognition of depreciation and amortization expense or write-offs in future periods.
•
Leasing Arrangements
The Company is the lessee in a significant real estate portfolio, primarily through ground leases (the Company leases the land and generally
owns the building) and through improved leases (the Company leases the land and buildings). The Right of Use Asset and Lease Liability
reflect the present value of the Company’s estimated future minimum lease payments over the lease term, which includes options that are
reasonably assured of being exercised, discounted using a collateralized incremental borrowing rate.
Typically, renewal options are considered reasonably assured of being exercised if the associated asset lives of the building or
leasehold improvements exceed that of the initial lease term, and the sales performance of the restaurant remains strong. Therefore, the
Right of Use Asset and Lease Liability include an assumption on renewal options that have not yet been exercised by the Company.
As the rate implicit in each lease is not readily determinable, the Company uses an incremental borrowing rate to calculate the lease
liability that represents an estimate of the interest rate the Company would incur to borrow on a collateralized basis over the term of a lease
within a particular currency environment.
Share-based compensation
•
The Company has a share-based compensation plan which authorizes the granting of various equity-based incentives including stock
options and restricted stock units ("RSUs") to employees and nonemployee directors. The expense for these equity-based incentives is
based on their fair value at date of grant and generally amortized over their vesting period. The Company estimates forfeitures when
determining the amount of compensation costs to be recognized in each period.
The fair value of each stock option granted is estimated on the date of grant using a closed-form pricing model. The pricing model
requires assumptions, which impact the assumed fair value, including the expected life of the stock option, the risk-free interest rate,
expected volatility of the Company’s stock over the expected life and the expected dividend yield. The Company uses historical data to
determine these assumptions and if these assumptions change significantly for future grants, share-based compensation expense will
fluctuate in future years. The fair value of each RSU granted is equal to the market price of the Company’s stock at date of grant, and prior
to 2018 included a reduction for the present value of expected dividends over the vesting period. For performance-based RSUs, the
Company includes a relative Total Shareholder Return ("TSR") modifier to determine the number of shares earned at the end of the
performance period. The fair value of performance-based RSUs that include the TSR modifier is determined using a Monte Carlo valuation
model.
Long-lived assets impairment review
•
Long-lived assets (including goodwill) are reviewed for impairment annually in the fourth quarter and whenever events or changes in
circumstances indicate that the carrying amount of an asset may not be recoverable. In assessing the recoverability of the Company’s long-
lived assets, the Company considers changes in economic conditions and makes assumptions regarding estimated future cash flows and
other factors. Estimates of future cash flows are highly subjective judgments based on the Company’s experience and knowledge of its
operations. These estimates can be significantly impacted by many factors including changes in global and local business and economic
conditions, operating costs, inflation, competition, and consumer and demographic trends. A key assumption impacting estimated future
cash flows is the estimated change in comparable sales. If the Company’s estimates or underlying assumptions change in the future, the
Company may be required to record impairment charges. Based on the annual goodwill impairment test, conducted in the fourth quarter, the
Company does not have any reporting units (defined as each individual market) with risk of material goodwill impairment.
Litigation accruals
•
In the ordinary course of business, the Company is subject to proceedings, lawsuits and other claims primarily related to competitors,
customers, employees, franchisees, government agencies, intellectual property, shareholders and suppliers. The Company is required to
assess the likelihood of any adverse judgments or outcomes to these matters as well as potential ranges of probable losses. A
determination of the amount of accrual required, if any, for these contingencies is made after careful analysis of each matter. The required
accrual may change in the future due to new developments in a particular matter or changes in approach such as a change in settlement
strategy in dealing with these matters. The Company does not believe that any such matter currently being reviewed will have a material
adverse effect on its financial condition or results of operations.
McDonald's Corporation 2019 Annual Report 20
Income taxes
•
The Company records a valuation allowance to reduce its deferred tax assets if it is considered more likely than not that some portion or all
of the deferred tax assets will not be realized. While the Company has considered future taxable income and ongoing prudent and feasible
tax strategies, including the sale of appreciated assets, in assessing the need for the valuation allowance, if these estimates and
assumptions change in the future, the Company may be required to adjust its valuation allowance. This could result in a charge to, or an
increase in, income in the period such determination is made.
The Company operates within multiple taxing jurisdictions and is subject to audit in these jurisdictions. The Company records accruals
for the estimated outcomes of these audits, and the accruals may change in the future due to new developments in each matter. The most
significant new developments in 2019 and 2018 are described below.
In 2019 and 2018, the Company increased the balance of unrecognized tax benefits by $96 million and $162 million, respectively. In
both 2019 and 2018, there was audit progression in the U.S. federal and state audits, as well as multiple foreign tax jurisdictions. The
Company has considered this new information in evaluating the unrecognized tax benefits and in certain situations, the Company changed
its judgment on the measurement of the related unrecognized tax benefits. These changes have been reflected in the Unrecognized Tax
Benefits table that is included in the Income Taxes footnote on page 50.
In 2015, the Internal Revenue Service (“IRS”) issued a Revenue Agent Report (“RAR”) that included certain disagreed transfer pricing
adjustments related to the Company’s U.S. Federal income tax returns for 2009 and 2010. Also in 2015, the Company filed a protest with
the IRS related to these disagreed transfer pricing matters. During 2017, the Company received a response to its protest. In December
2018, the Company met with the IRS Appeals team and during 2019, the Company and the IRS Appeals team continued to have a dialogue
regarding these disagreed transfer pricing matters. As of December 31, 2019, the Company does not yet have a signed closing agreement
with the IRS related to the settlement of these issues. The Company expects resolution on these issues in 2020.
In 2017, the IRS completed its examination of the Company’s U.S. Federal income tax returns for 2011 and 2012. In 2018, the IRS
issued a RAR for these years. As expected, the RAR included the same disagreed transfer pricing matters as the 2009 and 2010 RAR. Also
in 2018, the Company filed a protest with the IRS related to these disagreed transfer pricing matters. The transfer pricing matters for 2011
and 2012 are being addressed along with the 2009 and 2010 transfer pricing matters as part of the 2009-2010 appeals process, such that
resolution is expected in 2020.
While the Company cannot predict the ultimate resolution of the aforementioned tax matters, we believe that the liabilities recorded are
appropriate and adequate as determined in accordance with Topic 740 - Income Taxes of the ASC.
The Tax Act was enacted in the U.S. on December 22, 2017. The Tax Act reduced the U.S. federal corporate income tax rate to 21%
from 35% and required companies to pay a one-time transition tax on earnings of certain foreign subsidiaries that were previously tax
deferred. In 2017, the Company recorded provisional amounts for certain enactment-date effects of the Tax Act by applying the guidance in
Staff Accounting Bulletin ("SAB") 118. In 2018, the Company recorded adjustments to the provisional amounts and completed its accounting
for all of the enactment-date income tax effects of the Tax Act.
SAB 118 measurement period
At December 31, 2017, the Company had not completed its accounting for all of the enactment-date income tax effects of the Tax Act
under ASC 740, Income Taxes, primarily for the following aspects: remeasurement of deferred tax assets and liabilities, one-time transition
tax, and its accounting position related to indefinite reinvestment of unremitted foreign earnings.
One-time transition tax: The one-time transition tax is based on the Company's total post-1986 earnings and profits ("E&P"), the tax on
which it previously deferred from U.S. income taxes under U.S. law. The Company recorded a provisional amount for its one-time transition
tax liability for each of its foreign subsidiaries, resulting in a transition tax liability of approximately $1.2 billion at December 31, 2017.
Upon further analysis of the Tax Act and notices and regulations issued and proposed by the IRS and the U.S. Department of the
Treasury, the Company finalized its calculations of the transition tax liability during 2018 and increased its December 31, 2017 provisional
amount by approximately $75 million. The Company has elected to pay its transition tax over the eight-year period provided in the Tax Act.
Deferred tax assets and liabilities: As of December 31, 2017, the Company remeasured certain deferred tax assets and liabilities based
on the rates at which they were expected to reverse in the future (generally 21%), by recording a provisional amount of approximately $500
million. No adjustment to the provisional amount was made in 2018.
EFFECTS OF CHANGING PRICES—INFLATION
The Company has demonstrated an ability to manage inflationary cost increases effectively. This ability is because of rapid inventory
turnover, the ability to adjust menu prices, cost controls and substantial property holdings, many of which are at fixed costs and partly
financed by debt made less expensive by inflation.
McDonald's Corporation 2019 Annual Report 21
Other Key Information
SELECTED FINANCIAL DATA
5-Year Summary
In millions, except per share and unit amounts
Consolidated Statement of Income Data
Revenues
Sales by Company-operated restaurants
Revenues from franchised restaurants
Total revenues
Operating income
Net income
Consolidated Statement of Cash Flows Data
Cash provided by operations
Cash used for (provided by) investing activities
Capital expenditures
Cash used for (provided by) financing activities
Treasury stock purchases(1)
Common stock dividends
Financial Position
Total assets(2)
Total debt
Total shareholders’ equity (deficit)
Shares outstanding
Per Common Share Data
Earnings-diluted
Dividends declared
Market price at year end
Restaurant Information and Other Data
Restaurants at year end
Company-operated restaurants
Franchised restaurants
Total Systemwide restaurants
Franchised sales(3)
Years ended December 31,
2019
2018
2017
2016
2015
$
$
$
$
$
9,421
11,656
21,077
9,070
6,025
8,122
3,071
2,394
4,995
4,980
3,582
47,511
34,177
(8,210)
746
7.88
4.73
197.61
2,636
36,059
38,695
90,757
$
$
$
$
$
10,013
11,012
21,025
8,823
5,924
6,967
2,455
2,742
5,950
5,247
3,256
32,811
31,075
(6,258)
767
7.54
4.19
177.57
2,770
35,085
37,855
86,134
$
$
$
$
$
12,719
10,101
22,820
9,553
5,192
5,551
(562)
1,854
5,311
4,651
3,089
33,804
29,536
(3,268)
794
6.37
3.83
172.12
3,133
34,108
37,241
78,191
$
$
$
$
$
15,295
9,327
24,622
7,745
4,687
6,060
982
1,821
11,262
11,142
3,058
31,024
25,956
(2,204)
819
5.44
3.61
121.72
5,669
31,230
36,899
69,707
$
$
$
$
$
16,488
8,925
25,413
7,146
4,529
6,539
1,420
1,814
(735)
6,182
3,230
37,939
24,122
7,088
907
4.80
3.44
118.44
6,444
30,081
36,525
66,226
(1) Represents treasury stock purchases as reflected in Shareholders' equity.
(2) Total assets increased from 2018 to 2019 primarily due to the Company's right-of-use asset recorded as a result of the adoption of ASC 842.
(3) While franchised sales are not recorded as revenues by the Company, management believes they are important in understanding the Company's financial
performance because these sales are the basis on which the Company calculates and records franchised revenues and are indicative of the financial health of the
franchisee base. Franchised restaurants represent 93% of McDonald's restaurants worldwide at December 31, 2019.
McDonald's Corporation 2019 Annual Report 22
STOCK PERFORMANCE GRAPH
At least annually, we consider which companies comprise a readily identifiable investment peer group. McDonald's is included in published
restaurant indices; however, unlike most other companies included in these indices, which have no or limited international operations,
McDonald's does business in more than 100 countries and a substantial portion of our revenues and income is generated outside the U.S.
In addition, because of our size, McDonald's inclusion in those indices tends to skew the results. Therefore, we believe that such a
comparison is not meaningful.
Our market capitalization, trading volume and importance in an industry that is vital to the U.S. economy have resulted in McDonald's
inclusion in the Dow Jones Industrial Average (DJIA) since 1985. Like McDonald's, many DJIA companies generate meaningful revenues
and income outside the U.S. and some manage global brands. Thus, we believe that the use of the DJIA companies as the group for
comparison purposes is appropriate.
The following performance graph shows McDonald's cumulative total shareholder returns (i.e., price appreciation and reinvestment of
dividends) relative to the Standard & Poor's 500 Stock Index (S&P 500 Index) and to the DJIA companies for the five-year period ended
December 31, 2019. The graph assumes that the value of an investment in McDonald's common stock, the S&P 500 Index and the DJIA
companies (including McDonald's) was $100 at December 31, 2014. For the DJIA companies, returns are weighted for market capitalization
as of the beginning of each period indicated. These returns may vary from those of the Dow Jones Industrial Average Index, which is not
weighted by market capitalization, and may be composed of different companies during the period under consideration.
Company/Index
12/31/2014
12/31/2015
12/31/2016
12/31/2017
12/31/2018
12/31/2019
McDonald's Corporation
S&P 500 Index
Dow Jones Industrials
Source: S&P Capital IQ
$100
$100
$100
$130
$101
$100
$139
$114
$117
$201
$138
$150
$213
$132
$144
$242
$174
$181
McDonald's Corporation 2019 Annual Report 23
MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED SHAREHOLDER MATTERS AND ISSUER PURCHASES
OF EQUITY SECURITIES
MARKET INFORMATION AND DIVIDEND POLICY
The Company’s common stock trades under the symbol MCD and is listed on the New York Stock Exchange in the U.S.
The number of shareholders of record and beneficial owners of the Company’s common stock as of January 31, 2020 was estimated to
be 2,500,000.
Given the Company’s returns on incremental invested capital and significant cash provided by operations, management believes it is
prudent to reinvest in the business to drive profitable growth and use excess cash flow to return cash to shareholders through dividends and
share repurchases. The Company has paid dividends on common stock for 44 consecutive years through 2019 and has increased the
dividend amount at least once every year. As in the past, future dividend amounts will be considered after reviewing profitability expectations
and financing needs, and will be declared at the discretion of the Company’s Board of Directors.
ISSUER PURCHASES OF EQUITY SECURITIES
The following table presents information related to repurchases of common stock the Company made during the quarter ended
December 31, 2019*:
Period
October 1-31, 2019
November 1-30, 2019
December 1-31, 2019
Total
Total Number of
Shares Purchased
2,393,580
2,886,335
1,787,824
7,067,739
Average Price
Paid per Share
208.93
193.60
195.90
199.37
Total Number of
Shares Purchased as
Part of Publicly
Announced Plans or
Programs(1)
2,393,580
2,886,335
1,787,824
7,067,739
Approximate Dollar
Value of Shares
that May Yet
Be Purchased Under
the Plans or Programs(1)
$ 2,943,051,009
2,384,270,449
2,034,034,984
*
Subject to applicable law, the Company may repurchase shares directly in the open market, in privately negotiated transactions, or pursuant to derivative
instruments and plans complying with Rule 10b5-1, among other types of transactions and arrangements.
(1) On July 27, 2017, the Company's Board of Directors approved a share repurchase program, effective July 28, 2017 ("2017 Program"), that authorized the
purchase of up to $15 billion of the Company's outstanding common stock with no specified expiration date. On December 6, 2019, the Company's Board of
Directors terminated the 2017 Program, effective December 31, 2019, and replaced it with a new share repurchase program, effective January 1, 2020 ("2020
Program"), that authorized the purchase of up to $15 billion of the Company's outstanding common stock with no specified expiration date. As of December 31,
2019, no further share repurchases may be made under the 2017 Program; future share repurchases will be made pursuant to the 2020 program.
McDonald's Corporation 2019 Annual Report 24
RISK FACTORS
If we do not successfully evolve and execute against our business strategies, including under the Velocity Growth Plan, we may
not be able to increase operating income.
To drive operating income growth, our business strategies must be effective in maintaining and strengthening customer appeal,
delivering sustainable guest count growth and driving a higher average check. Whether these strategies are successful depends mainly
on our System’s ability to:
• Continue to innovate and differentiate the McDonald’s experience, including by preparing and serving our food in a way that
balances value and convenience to our customers with profitability;
• Capitalize on our global scale, iconic brand and local market presence to enhance our ability to retain, regain and convert key
customer groups;
• Utilize our organizational structure to build on our progress and execute against our business strategies;
•
•
Integrate and augment our technology and digital initiatives, including mobile ordering and delivery;
Identify and develop restaurant sites consistent with our plans for net growth of Systemwide restaurants;
• Operate restaurants with high service levels and optimal capacity while managing the increasing complexity of our restaurant
operations, create efficiencies through innovative use of technology and complete Experience of the Future (“EOTF”), particularly
in the U.S.; and
•
Accelerate our existing strategies, including through growth opportunities, acquisitions, investments and partnerships.
If we are delayed or unsuccessful in executing our strategies, or if our strategies do not yield the desired results, our business,
financial condition and results of operations may suffer.
Our investments to enhance the customer experience, including through technology, may not generate the expected returns.
Our long-term business objectives depend on the successful Systemwide execution of our strategies. We continue to build upon
our investments in technology and modernization, including in EOTF (which focuses on restaurant modernization), digital engagement
and delivery, in order to transform the customer experience. As part of these investments, we are placing renewed emphasis on improving
our service model and strengthening relationships with customers, in part through digital channels and loyalty initiatives, as well as mobile
ordering and payment systems. We also continue to refine our delivery initiatives, including through growing awareness and trial, and to
enhance our drive-thru technologies, which may not generate expected returns. If these initiatives are not well executed, or if we do not
fully realize the intended benefits of these significant investments, our business results may suffer.
If we do not anticipate and address evolving consumer preferences and effectively execute our pricing, promotional and
marketing plans, our business could suffer.
Our continued success depends on our System’s ability to retain, regain and convert customers. In order to do so, we need to
anticipate and respond effectively to continuously shifting consumer demographics and trends in food sourcing, food preparation, food
offerings and consumer preferences in the “informal eating out” (“IEO”) segment. If we are not able to predict, or quickly and effectively
respond to, these changes, or our competitors predict or respond more effectively, our financial results could be adversely impacted.
Our ability to retain, regain and convert customers also depends on the impact of pricing, promotional and marketing plans across
the System, and the ability to adjust these plans to respond quickly and effectively to evolving customer preferences, as well as shifting
economic and competitive conditions. Existing or future pricing strategies, and the value proposition they represent, are expected to
continue to be important components of our business strategy; however, they may not be successful in retaining, regaining and converting
customers, or may not be as successful as the efforts of our competitors, and could negatively impact sales, guest counts and market
share.
Additionally, we operate in a complex and costly advertising environment. Our marketing and advertising programs may not be
successful in retaining, regaining and converting customers. Our success depends in part on whether the allocation of our advertising and
marketing resources across different channels, including digital marketing, allows us to reach our customers effectively and efficiently. If
the advertising and marketing programs are not successful, or are not as successful as those of our competitors, our sales, guest counts
and market share could decrease.
McDonald's Corporation 2019 Annual Report 25
Failure to preserve the value and relevance of our brand could have an adverse impact on our financial results.
To be successful in the future, we believe we must preserve, enhance and leverage the value of our brand. Brand value is based in
part on consumer perceptions. Those perceptions are affected by a variety of factors, including the nutritional content and preparation of
our food, the ingredients we use, the manner in which we source commodities and our general business practices. Consumer acceptance
of our offerings is subject to change for a variety of reasons, and some changes can occur rapidly. For example, nutritional, health,
environmental and other scientific studies and conclusions, which constantly evolve and may have contradictory implications, drive
popular opinion, litigation and regulation (including initiatives intended to drive consumer behavior) in ways that affect the IEO segment or
perceptions of our brand, generally or relative to available alternatives. Consumer perceptions may also be affected by adverse
commentary from third parties, including through social media or conventional media outlets, regarding the quick-service category of the
IEO segment, our brand, our operations, our suppliers, or our franchisees. If we are unsuccessful in addressing adverse commentary or
perceptions, whether or not accurate, our brand and our financial results may suffer.
Additionally, the ongoing relevance of our brand may depend on the success of our sustainability initiatives, which require
Systemwide coordination and alignment. We are working to manage any risks and costs to us, our franchisees and our supply chain of
any effects of climate change, greenhouse gases, and diminishing energy and water resources. These risks include any increased public
focus, including by governmental and nongovernmental organizations, on these and other environmental sustainability matters, such as
packaging and waste, animal health and welfare, deforestation and land use. These risks also include any increased pressure to make
commitments, set targets or establish additional goals and take actions to meet them. These risks could expose us to market, operational
and execution costs or risks.
If we are not effective in addressing social and environmental responsibility matters or achieving relevant sustainability goals,
consumer trust in our brand may suffer. In particular, business incidents or practices, whether actual or perceived, that erode consumer
trust or confidence, particularly if such incidents or practices receive considerable publicity or result in litigation, can significantly reduce
brand value and have a negative impact on our financial results.
We face intense competition in our markets, which could hurt our business.
We compete primarily in the IEO segment, which is highly competitive. We also face sustained, intense competition from traditional,
fast casual and other competitors, which may include many non-traditional market participants such as convenience stores, grocery
stores and coffee shops. We expect our environment to continue to be highly competitive, and our results in any particular reporting
period may be impacted by a contracting IEO segment or by new or continuing actions or product offerings of our competitors, which may
have a short- or long-term impact on our results.
We compete on the basis of product choice, quality, affordability, service and location. In particular, we believe our ability to compete
successfully in the current market environment depends on our ability to improve existing products, successfully develop and introduce
new products, price our products appropriately, deliver a relevant customer experience, manage the complexity of our restaurant
operations, manage our investments in technology and modernization, and respond effectively to our competitors’ actions or offerings or
to unforeseen disruptive actions. There can be no assurance these strategies will be effective, and some strategies may be effective at
improving some metrics while adversely affecting other metrics, which could have the overall effect of harming our business.
Unfavorable general economic conditions could adversely affect our business and financial results.
Our results of operations are substantially affected by economic conditions, which can vary significantly by market and can impact
consumer disposable income levels and spending habits. Economic conditions can also be impacted by a variety of factors including
hostilities, epidemics and actions taken by governments to manage national and international economic matters, whether through
austerity, stimulus measures or trade measures, and initiatives intended to control wages, unemployment, credit availability, inflation,
taxation and other economic drivers. Sustained adverse economic conditions or periodic adverse changes in economic conditions in our
markets could pressure our operating performance, and our business and financial results may suffer.
Our results of operations are also affected by fluctuations in currency exchange rates and unfavorable currency fluctuations could
adversely affect reported earnings.
Supply chain interruptions may increase costs or reduce revenues.
We depend on the effectiveness of our supply chain management to assure reliable and sufficient supply of quality products on
favorable terms. Although many of the products we sell are sourced from a wide variety of suppliers in countries around the world, certain
products have limited suppliers, which may increase our reliance on those suppliers. Supply chain interruptions, including shortages and
transportation issues, and price increases can adversely affect us as well as our suppliers and franchisees, whose performance may have
a significant impact on our results. Such shortages or disruptions could be caused by factors beyond the control of our suppliers,
franchisees or us. If we experience interruptions in our System’s supply chain, our costs could increase and it could limit the availability of
products critical to our System’s operations.
Food safety concerns may have an adverse effect on our business.
Our ability to increase sales and profits depends on our System’s ability to meet expectations for safe food and on our ability to
manage the potential impact on McDonald’s of food-borne illnesses and food or product safety issues that may arise in the future,
including in the supply chain, restaurants or delivery. Food safety is a top priority, and we dedicate substantial resources to ensure that
our customers enjoy safe food products, including as our menu and service model evolve. However, food safety events, including
instances of food-borne illness, occur within the food industry and our System from time to time and could occur in the future. Instances of
food tampering, food contamination or food-borne illness, whether actual or perceived, could adversely affect our brand and reputation as
well as our revenues and profits.
McDonald's Corporation 2019 Annual Report 26
Our franchise business model presents a number of risks.
The Company's success as a heavily franchised business relies to a large degree on the financial success and cooperation of our
franchisees, including our developmental licensees and affiliates. Our restaurant margins arise from two sources: fees from franchised
restaurants (e.g., rent and royalties based on a percentage of sales) and, to a lesser degree, sales from Company-operated restaurants.
Our franchisees and developmental licensees manage their businesses independently, and therefore are responsible for the day-to-day
operation of their restaurants. The revenues we realize from franchised restaurants are largely dependent on the ability of our franchisees
to grow their sales. Business risks affecting our operations also affect our franchisees. If our franchisees do not experience sales growth,
our revenues and margins could be negatively affected as a result. Also, if sales trends worsen for franchisees, their financial results may
deteriorate, which could result in, among other things, restaurant closures, or delayed or reduced payments to us.
Our success also relies on the willingness and ability of our independent franchisees and affiliates to implement major initiatives,
which may include financial investment, and to remain aligned with us on operating, value/promotional and capital-intensive reinvestment
plans. The ability of franchisees to contribute to the achievement of our plans is dependent in large part on the availability to them of
funding at reasonable interest rates and may be negatively impacted by the financial markets in general, by the creditworthiness of our
franchisees or the Company or by banks’ lending practices. If our franchisees are unwilling or unable to invest in major initiatives or are
unable to obtain financing at commercially reasonable rates, or at all, our future growth and results of operations could be adversely
affected.
Our operating performance could also be negatively affected if our franchisees experience food safety or other operational problems
or project an image inconsistent with our brand and values, particularly if our contractual and other rights and remedies are limited, costly
to exercise or subjected to litigation and potential delays. If franchisees do not successfully operate restaurants in a manner consistent
with our required standards, our brand’s image and reputation could be harmed, which in turn could hurt our business and operating
results.
Our ownership mix also affects our results and financial condition. The decision to own restaurants or to operate under franchise or
license agreements is driven by many factors whose interrelationship is complex. The benefits of our more heavily franchised structure
depend on various factors including whether we have effectively selected franchisees, licensees and/or affiliates that meet our rigorous
standards, whether we are able to successfully integrate them into our structure and whether their performance and the resulting
ownership mix supports our brand and financial objectives.
Challenges with respect to talent management could harm our business.
Effective succession planning is important to our long-term success. The Board named Christopher Kempczinski as President and
Chief Executive Officer and named Joseph Erlinger as President, McDonald's USA, effective as of November 1, 2019. In addition, on
December 6, 2019, the Board named Ian Borden as President, International, effective that same day. Failure to effectively identify,
develop and retain key personnel, recruit high-quality candidates and ensure smooth management and personnel transitions, including
the recent leadership transitions, could disrupt our business and adversely affect our results.
Challenges with respect to labor, including availability and cost, could impact our business and results of operations.
Our success depends in part on our System’s ability to proactively recruit, motivate and retain qualified individuals to work in
McDonald's restaurants and to maintain appropriately-staffed restaurants in an intensely competitive environment. In many of our
markets, unemployment is low and demand is high for labor. Increased costs associated with recruiting, motivating and retaining qualified
employees to work in our Company-operated restaurants, as well as costs to promote awareness of the opportunities of working at
McDonald's restaurants, could have a negative impact on our Company-operated margins. Similar concerns apply to our franchisees.
We are also impacted by the costs and other effects of compliance with U.S. and international regulations affecting our workforce,
which includes our staff and employees working in our Company-operated restaurants. These regulations are increasingly focused on
employment issues, including wage and hour, healthcare, immigration, retirement and other employee benefits and workplace practices.
Claims of non-compliance with these regulations could result in liability and expense to us. Our potential exposure to reputational and
other harm regarding our workplace practices or conditions or those of our independent franchisees or suppliers, including those giving
rise to claims of sexual harassment or discrimination (or perceptions thereof) could have a negative impact on consumer perceptions of
us and our business. Additionally, economic action, such as boycotts, protests, work stoppages or campaigns by labor organizations,
could adversely affect us (including our ability to recruit and retain talent) or the franchisees and suppliers that are also part of the
McDonald's System and whose performance may have a material impact on our results.
Information technology system failures or interruptions, or breaches of network security, may impact our operations or cause
reputational harm.
We are increasingly reliant upon technology systems, such as point-of-sale, technologies supporting McDonald’s digital and delivery
solutions, and technologies that facilitate communication and collaboration with affiliated entities, customers, employees, franchisees,
suppliers, service providers or other independent third parties to conduct our business, whether developed and maintained by us or
provided by third parties. Any failure or interruption of these systems could significantly impact our franchisees’ operations, or our
customers’ experience and perceptions. Additionally, we provide certain technology systems to businesses that are unaffiliated with the
McDonald’s System and a failure, interruption or breach of these systems may cause harm to those unaffiliated parties, which may result
in liability to the Company or reputational harm.
Despite the implementation of security measures, those technology systems could become vulnerable to damage, disability or
failures due to theft, fire, power loss, telecommunications failure or other catastrophic events. Certain technology systems may also
become vulnerable, unreliable or inefficient in cases where technology vendors limit or terminate product support and maintenance. Our
increasing reliance on third party systems also present the risks faced by the third party’s business, including the operational, security and
credit risks of those parties. If those systems were to fail or otherwise be unavailable, and we were unable to recover in a timely manner,
we could experience an interruption in our or our franchisees’ operations.
McDonald's Corporation 2019 Annual Report 27
Furthermore, security incidents or breaches have from time to time occurred and may in the future occur involving our systems, the
systems of the parties we communicate or collaborate with (including franchisees), or those of third party providers. These may include
such things as unauthorized access, phishing attacks, account takeovers, denial of service, computer viruses, introduction of malware or
ransomware and other disruptive problems caused by hackers. Our technology systems contain personal, financial and other information
that is entrusted to us by our customers, our employees, our franchisees, our business customers and other third parties, as well as
financial, proprietary and other confidential information related to our business. An actual or alleged security breach could result in
disruptions, shutdowns, theft or unauthorized disclosure of personal, financial, proprietary or other confidential information. The
occurrence of any of these incidents could result in reputational damage, adverse publicity, loss of consumer confidence, reduced sales
and profits, complications in executing our growth initiatives and regulatory and legal risk, including criminal penalties or civil liabilities.
If we fail to comply with privacy and data collection laws, we could be subject to penalties, which could negatively affect our
financial results or brand perceptions.
We are subject to legal and compliance risks and associated liability related to privacy and data collection, protection and
management, as it relates to information associated with our technology-related services and platforms made available to business
partners, customers, employees, franchisees or other third parties. For example, the General Data Protection Regulation (“GDPR”)
requires entities processing the personal data of individuals in the European Union to meet certain requirements regarding the handling of
that data. We are also subject to U.S. federal and state and foreign laws and regulations in this area. These regulations have been
subject to frequent change, and there may be markets or jurisdictions that propose or enact new or emerging data privacy requirements in
the future. Failure to meet GDPR or other data privacy requirements could result in substantial penalties and materially adversely impact
our financial results or brand perceptions.
The global scope of our business subjects us to risks that could negatively affect our business.
We encounter differing cultural, regulatory, geopolitical and economic environments within and among the more than 100 countries
where McDonald’s restaurants operate, and our ability to achieve our business objectives depends on the System's success in these
environments. Meeting customer expectations is complicated by the risks inherent in our global operating environment, and our global
success is partially dependent on our System’s ability to leverage operating successes across markets and brand perceptions. Planned
initiatives may not have appeal across multiple markets with McDonald's customers and could drive unanticipated changes in customer
perceptions and guest counts.
Disruptions in operations or price volatility in a market can also result from governmental actions, such as price, foreign exchange or
changes in trade-related tariffs or controls, sanctions and counter sanctions, government-mandated closure of our, our franchisees’ or our
suppliers’ operations, and asset seizures. Trade policies, tariffs and other regulations affecting trade between the U.S. and other countries
could adversely affect our business and operations. These and other government actions may impact our results and could cause
reputational or other harm. Our international success depends in part on the effectiveness of our strategies and brand-building initiatives
to reduce our exposure to such governmental actions.
Additionally, challenges and uncertainties are associated with operating in developing markets, which may entail a relatively higher
risk of political instability, economic volatility, crime, corruption and social and ethnic unrest. Such challenges may be exacerbated in many
cases by a lack of an independent and experienced judiciary and uncertainties in how local law is applied and enforced, including in areas
most relevant to commercial transactions and foreign investment. An inability to manage effectively the risks associated with our
international operations could have a material adverse effect on our business and financial condition.
We may also face challenges and uncertainties in developed markets. For example, as a result of the U.K.’s decision to leave the
European Union, whether through a negotiated exit over a period of time or without any agreement in place to govern post-exit relations, it
is possible that there will be increased regulatory complexities, particularly in the event that the U.K. leaves the European Union without
any agreement in place, as well as potential additional referenda in the U.K. and/or other European countries, that could cause
uncertainty in European or worldwide economic conditions. The decision created volatility in certain foreign currency exchange rates that
may or may not continue, and may result in increased supply chain costs for items that are imported from other countries. Any of these
effects, and others we cannot anticipate, could adversely affect our business, results of operations, financial condition and cash flows.
If we do not effectively manage our real estate portfolio, our operating results may be negatively impacted.
We have significant real estate operations, primarily in connection with our restaurant business. We generally own or secure a long-
term lease on the land and building for conventional franchised and Company-operated restaurant sites. We seek to identify and develop
restaurant locations that offer convenience to customers and long-term sales and profit potential. As we generally secure long-term real
estate interests for our restaurants, we have limited flexibility to quickly alter our real estate portfolio. The competitive business landscape
continues to evolve in light of changing business trends, consumer preferences, trade area demographics, consumer use of digital and
delivery, local competitive positions and other economic factors. If our restaurants are not located in desirable locations, or if we do not
evolve in response to these factors, it could adversely affect Systemwide sales and profitability.
Our real estate values and the costs associated with our real estate operations are also impacted by a variety of other factors,
including governmental regulations; insurance; zoning, tax and eminent domain laws; interest rate levels and the cost of financing. A
significant change in real estate values, or an increase in costs as a result of any of these factors, could adversely affect our operating
results.
McDonald's Corporation 2019 Annual Report 28
Changes in tax laws and unanticipated tax liabilities could adversely affect the taxes we pay and our profitability.
We are subject to income and other taxes in the U.S. and foreign jurisdictions, and our operations, plans and results are affected by
tax and other initiatives around the world. In particular, we are affected by the impact of changes to tax laws or policy or related
authoritative interpretations. We are also impacted by settlements of pending or any future adjustments proposed by taxing and
governmental authorities inside and outside of the U.S. in connection with our tax audits, all of which will depend on their timing, nature
and scope. Any significant increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters could have
a material adverse impact on our financial results.
Changes in commodity and other operating costs could adversely affect our results of operations.
The profitability of our Company-operated restaurants depends in part on our ability to anticipate and react to changes in commodity
costs, including food, paper, supplies, fuel, utilities and distribution, and other operating costs, including labor. Any volatility in certain
commodity prices or fluctuation in labor costs could adversely affect our operating results by impacting restaurant profitability. The
commodity markets for some of the ingredients we use, such as beef and chicken, are particularly volatile due to factors such as seasonal
shifts, climate conditions, industry demand, international commodity markets, food safety concerns, product recalls and government
regulation, all of which are beyond our control and, in many instances, unpredictable. We can only partially address future price risk
through hedging and other activities, and therefore increases in commodity costs could have an adverse impact on our profitability.
Increasing regulatory and legal complexity may adversely affect our business and financial results.
Our regulatory and legal environment worldwide exposes us to complex compliance, litigation and similar risks that could affect our
operations and results in material ways. Many of our markets are subject to increasing, conflicting and highly prescriptive regulations
involving, among other matters, product packaging, marketing, the nutritional and allergen content and safety of our food and other
products, labeling and other disclosure practices. Compliance efforts with those regulations may be affected by ordinary variations in food
preparation among our own restaurants and the need to rely on the accuracy and completeness of information from third-party suppliers.
Our success depends in part on our ability to manage the impact of regulations that can affect our business plans and operations, and
have increased our costs of doing business and exposure to litigation, governmental investigations or other proceedings.
We are also subject to legal proceedings that may adversely affect our business, including class actions, administrative
proceedings, government investigations and proceedings, shareholder proceedings, employment and personal injury claims, landlord/
tenant disputes, supplier related disputes, and claims by current or former franchisees. Regardless of whether claims against us are valid
or whether we are found to be liable, claims may be expensive to defend and may divert management's attention away from operations.
Litigation and regulatory action concerning our relationship with franchisees and the legal distinction between our franchisees and
us for employment law purposes, if determined adversely, could increase costs, negatively impact our business operations and the
business prospects of our franchisees and subject us to incremental liability for their actions. Similarly, although our commercial
relationships with our suppliers remain independent, there may be attempts to challenge that independence, which, if determined
adversely, could also increase costs, negatively impact the business prospects of our suppliers, and subject us to incremental liability for
their actions.
Our results could also be affected by the following:
•
•
•
The relative level of our defense costs, which vary from period to period depending on the number, nature and procedural status of
pending proceedings;
The cost and other effects of settlements, judgments or consent decrees, which may require us to make disclosures or take other
actions that may affect perceptions of our brand and products; and
Adverse results of pending or future litigation, including litigation challenging the composition and preparation of our products, or
the appropriateness or accuracy of our marketing or other communication practices.
A judgment significantly in excess of any applicable insurance coverage or third party indemnity could materially adversely affect our
financial condition or results of operations. Further, adverse publicity resulting from claims may hurt our business. If we are unable to
effectively manage the risks associated with our complex regulatory and legal environment, it could have a material adverse effect on our
business and financial condition.
We may not be able to adequately protect our intellectual property or adequately ensure that we are not infringing the
intellectual property of others, which could harm the value of the McDonald’s brand and our business.
The success of our business depends on our continued ability to use our existing trademarks and service marks in order to increase
brand awareness and further develop our branded products in both domestic and international markets. We rely on a combination of
trademarks, copyrights, service marks, trade secrets, patents and other intellectual property rights to protect our brand and branded
products.
We have registered certain trademarks and have other trademark registrations pending in the U.S. and certain foreign jurisdictions.
The trademarks that we currently use have not been registered in all of the countries outside of the U.S. in which we do business or may
do business in the future and may never be registered in all of these countries. It may be costly and time consuming to protect our
intellectual property, and the steps we have taken to protect our intellectual property in the U.S. and foreign countries may not be
adequate. In addition, the steps we have taken may not adequately ensure that we do not infringe the intellectual property of others, and
third parties may claim infringement by us in the future. In particular, we may be involved in intellectual property claims, including often
aggressive or opportunistic attempts to enforce patents used in information technology systems, which might affect our operations and
results. Any claim of infringement, whether or not it has merit, could be time-consuming, result in costly litigation and harm our business.
We cannot ensure that franchisees and other third parties who hold licenses to our intellectual property will not take actions that hurt
the value of our intellectual property.
McDonald's Corporation 2019 Annual Report 29
Changes in accounting standards or the recognition of impairment or other charges may adversely affect our future operations
and results.
New accounting standards or changes in financial reporting requirements, accounting principles or practices, including with
respect to our critical accounting estimates, could adversely affect our future results. We may also be affected by the nature and timing of
decisions about underperforming markets or assets, including decisions that result in impairment or other charges that reduce our
earnings. In assessing the recoverability of our long-lived assets, we consider changes in economic conditions and make assumptions
regarding estimated future cash flows and other factors. These estimates are highly subjective and can be significantly impacted by many
factors such as global and local business and economic conditions, operating costs, inflation, competition, consumer and demographic
trends, and our restructuring activities. If our estimates or underlying assumptions change in the future, we may be required to record
impairment charges. If we experience any such changes, they could have a significant adverse effect on our reported results for the
affected periods.
A decrease in our credit ratings or an increase in our funding costs could adversely affect our profitability.
Our credit ratings may be negatively affected by our results of operations or changes in our debt levels. As a result, our interest
expense, the availability of acceptable counterparties, our ability to obtain funding on favorable terms, collateral requirements and our
operating or financial flexibility could all be negatively affected, especially if lenders impose new operating or financial covenants.
Our operations may also be impacted by regulations affecting capital flows, financial markets or financial institutions, which can limit
our ability to manage and deploy our liquidity or increase our funding costs. If any of these events were to occur, they could have a
material adverse effect on our business and financial condition.
Trading volatility and the price of our common stock may be adversely affected by many factors.
Many factors affect the volatility and price of our common stock in addition to our operating results and prospects. The most
important of these factors, some of which are outside our control, are the following:
•
The unpredictable nature of global economic and market conditions;
• Governmental action or inaction in light of key indicators of economic activity or events that can significantly influence financial
markets, particularly in the U.S., which is the principal trading market for our common stock, and media reports and commentary
about economic, trade or other matters, even when the matter in question does not directly relate to our business;
•
•
•
Trading activity in our common stock or trading activity in derivative instruments with respect to our common stock or debt
securities, which can be affected by market commentary (including commentary that may be unreliable or incomplete);
unauthorized disclosures about our performance, plans or expectations about our business; our actual performance and
creditworthiness; investor confidence, driven in part by expectations about our performance; actions by shareholders and others
seeking to influence our business strategies; portfolio transactions in our stock by significant shareholders; or trading activity that
results from the ordinary course rebalancing of stock indices in which McDonald’s may be included, such as the S&P 500 Index
and the Dow Jones Industrial Average;
The impact of our stock repurchase program or dividend rate; and
The impact on our results of corporate actions and market and third-party perceptions and assessments of such actions, such as
those we may take from time to time as we implement our strategies, including through acquisitions, in light of changing business,
legal and tax considerations and evolve our corporate structure.
Events such as severe weather conditions, natural disasters, hostilities and social unrest, among others, can adversely affect
our results and prospects.
Severe weather conditions, natural disasters, hostilities and social unrest, any shifting climate patterns, terrorist activities, health
epidemics or pandemics (or expectations about them) can adversely affect consumer spending and confidence levels and supply
availability and costs, as well as the local operations in impacted markets, all of which can affect our results and prospects. For example,
the recent outbreak of the coronavirus in China has disrupted local operations, and neither the duration nor scope of the disruption can be
predicted. Therefore, while we expect this matter to negatively impact our results, the related financial impact cannot be reasonably
estimated at this time. Our receipt of proceeds under any insurance we maintain with respect to some of these risks may be delayed or
the proceeds may be insufficient to cover our losses fully.
McDonald's Corporation 2019 Annual Report 30
LEGAL PROCEEDINGS
The Company has pending a number of lawsuits that have been filed in various jurisdictions. These lawsuits cover a broad variety of
allegations spanning the Company’s entire business. The following is a brief description of the more significant types of claims and lawsuits.
In addition, the Company is subject to various national and local laws and regulations that impact various aspects of its business, as
discussed below. While the Company does not believe that any such claims, lawsuits or regulations will have a material adverse effect on its
financial condition or results of operations, unfavorable rulings could occur. Were an unfavorable ruling to occur, there exists the possibility
of a material adverse impact on net income for the period in which the ruling occurs or for future periods.
Franchising
A substantial number of McDonald’s restaurants are franchised to independent owner/operators and developmental licensees under
contractual arrangements with the Company. In the course of the franchise relationship, occasional disputes arise between the Company
and its current or former franchisees relating to a broad range of subjects including, but not limited to, quality, service and cleanliness
issues, menu pricing, contentions regarding grants or terminations of franchises, delinquent payments of rents and fees, and franchisee
claims for additional franchises or renewals of franchises. Additionally, occasional disputes arise between the Company and individuals who
claim they should have been granted a McDonald’s franchise or who challenge the legal distinction between the Company and its
franchisees for employment law purposes.
Suppliers
The Company and its affiliates and subsidiaries generally do not supply food, paper or related items to any McDonald’s restaurants. The
Company relies upon numerous independent suppliers, including service providers, that are required to meet and maintain the Company’s
high standards and specifications. On occasion, disputes arise between the Company and its suppliers (or former suppliers) which include,
for example, compliance with product specifications and the Company’s business relationship with suppliers. In addition, disputes
occasionally arise on a number of issues between the Company and individuals or entities who claim that they should be (or should have
been) granted the opportunity to supply products or services to the Company’s restaurants.
Employees
Hundreds of thousands of people are employed by the Company and in restaurants owned and operated by subsidiaries of the Company. In
addition, thousands of people from time to time seek employment in such restaurants. In the ordinary course of business, disputes arise
regarding hiring, termination, promotion and pay practices, including wage and hour disputes, alleged discrimination and compliance with
labor and employment laws.
Customers
Restaurants owned by subsidiaries of the Company regularly serve a broad segment of the public as do independent owner/operators and
developmental licensees of McDonald's restaurants. In so doing, disputes arise as to products, service, incidents, pricing, advertising,
nutritional and other disclosures, as well as other matters common to an extensive restaurant business such as that of the Company.
Intellectual Property
The Company has registered trademarks and service marks, patents and copyrights, some of which are of material importance to the
Company’s business. From time to time, the Company may become involved in litigation to protect its intellectual property and defend
against the alleged use of third party intellectual property.
Government Regulations
Local and national governments have adopted laws and regulations involving various aspects of the restaurant business including, but not
limited to, advertising, franchising, health, safety, environment, competition, zoning, employment and taxation. The Company is occasionally
involved in litigation or other proceedings regarding these matters. The Company strives to comply with all applicable existing statutory and
administrative rules and cannot predict the effect on its operations from these matters or the issuance of additional requirements in the
future.
PROPERTIES
The Company owns and leases real estate primarily in connection with its restaurant business. The Company identifies and develops sites
that offer convenience to customers and long-term sales and profit potential to the System. To assess potential, the Company analyzes
traffic and walking patterns, census data and other relevant data. The Company’s experience and access to advanced technology aid in
evaluating this information. The Company generally owns or secures a long-term lease on the land and building for conventional franchised
and Company-operated restaurant sites, which facilitates long-term occupancy rights and helps control related costs. Restaurant profitability
for both the Company and franchisees is important; therefore, ongoing efforts are made to control average development costs through
construction and design efficiencies, standardization and by leveraging the Company’s global sourcing network.
In addition, the Company primarily leases real estate in connection with its corporate headquarters, field and other offices.
Additional information about the Company’s properties is included in Management’s Discussion and Analysis of Financial Condition and
Results of Operations on pages 6 through 21 and in Financial Statements and Supplementary Data on pages 33 through 58 of this Form 10-
K.
McDonald's Corporation 2019 Annual Report 31
INFORMATION ABOUT OUR EXECUTIVE OFFICERS
The following are the Executive Officers of our Company (as of the date of this filing):
Ian Borden, 51, is President, International, a position he has held since January 2020. Prior to that, Mr. Borden served as President -
International Developmental Licensed Markets, from January 2019 through December 2019. Prior to that, Mr. Borden served as President -
Foundational Markets, from July 2015 through December 2018. From January 2014 through June 2015, Mr. Borden served as Vice
President and Chief Financial Officer - McDonald’s Asia/Pacific, Middle East and Africa. Prior to that time, Mr. Borden served as Regional
Vice President of Europe’s East Division from April 2011 to December 2013 and as Managing Director - McDonald’s Ukraine from December
2007 to December 2013. He has served the Company for 25 years.
Francesca A. DeBiase, 54, is Corporate Executive Vice President - Worldwide Supply Chain and Sustainability, a position she has held
since April 2018. Prior to that, Ms. DeBiase served as Corporate Senior Vice President - Worldwide Supply Chain and Sustainability, from
March 2015 through March 2018. From August 2007 through February 2015, Ms. DeBiase served as Corporate Vice President - Worldwide
Strategic Sourcing. Prior to that, Ms. DeBiase served as Europe Vice President - Supply Chain, from January 2006 through July 2007. Ms.
DeBiase has served the Company for 28 years.
Joseph Erlinger, 46, is President, McDonald's USA, a position he has held since November 2019. Prior to that, Mr. Erlinger served as
President - International Operated Markets, from January 2019 through October 2019 and President - High Growth Markets, from
September 2016 through December 2018. From March 2015 to January 2017, Mr. Erlinger served as Vice President and Chief Financial
Officer - High Growth Markets (serving in dual roles from September 2016 through January 2017), as Managing Director of McDonald’s
Korea from April 2013 to January 2016 (serving in dual roles from March 2015 through January 2016), and US Vice President - GM for the
Indianapolis region from December 2010 to March 2013. Mr. Erlinger has served the Company for 18 years.
Daniel Henry, 49, is Corporate Executive Vice President - Chief Information Officer, a position he has held since May 2018. From
October 2017 through April 2018, Mr. Henry served as Corporate Vice President - Chief Information Officer. Prior to that, Mr. Henry served
as Vice President of Customer Technology and Enterprise Architecture at American Airlines from April 2012 to October 2017. Mr. Henry has
served the Company for 2 years.
Catherine Hoovel, 49, is Corporate Vice President - Chief Accounting Officer, a position she has held since October 2016. Ms. Hoovel
served as Controller for the McDonald's restaurants owned and operated by McDonald's USA from April 2014 to September 2016. Prior to
that time, Ms. Hoovel served as a Senior Director of Finance from February 2012 to April 2014 and was a Divisional Director from August
2010 to February 2012. Ms. Hoovel has served the Company for 24 years.
Christopher Kempczinski, 51, is President and Chief Executive Officer, a position he has held since November 2019. Prior to that, Mr.
Kempczinski served as President, McDonald’s USA from December 2016 through October 2019 and Corporate Executive Vice President -
Strategy, Business Development and Innovation, from October 2015 through December 2016. Mr. Kempczinski joined the Company from
Kraft Heinz, a manufacturer and marketer of food and beverage products, where he most recently served as Executive Vice President of
Growth Initiatives and President of Kraft International from December 2014 to September 2015. Prior to that, Mr. Kempczinski served as
President of Kraft Canada from July 2012 through December 2014 and as Senior Vice President - U.S. Grocery from December 2008 to
July 2012. Mr. Kempczinski has served the Company for 4 years.
Jerome Krulewitch, 55, is Corporate Executive Vice President, General Counsel and Secretary, a position he has held since March
2017. From May 2011 until March 2017, Mr. Krulewitch served as Corporate Senior Vice President - Chief Counsel, Global Operations.
Prior to that, Mr. Krulewitch was Corporate Senior Vice President - General Counsel, The Americas from September 2010 to April 2011. Mr.
Krulewitch has served the Company for 18 years.
Kevin Ozan, 56, is Corporate Executive Vice President and Chief Financial Officer, a position he has held since March 2015. From
February 2008 through February 2015, Mr. Ozan served as Corporate Senior Vice President - Controller. Mr. Ozan has served the Company
for 22 years.
McDonald's Corporation 2019 Annual Report 32
AVAILABILITY OF COMPANY INFORMATION
The Company is subject to the informational requirements of the Securities Exchange Act of 1934 ("Exchange Act"). The Company therefore
files periodic reports, proxy statements and other information with the SEC. Such reports may be obtained by visiting the SEC's website at
www.sec.gov.
Financial and other information can also be accessed on the investor section of the Company’s website at
www.investor.mcdonalds.com. The Company uses this website as a primary channel for disclosing key information to its investors, some of
which may contain material and previously non-public information. The Company makes available, free of charge, copies of its annual report
on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to
Section 13(a) or 15(d) of the Exchange Act as soon as reasonably practicable after filing such material electronically or otherwise furnishing
it to the SEC. Copies of financial and other information are also available free of charge by calling (800) 228-9623.
Also posted on McDonald’s website are the Company’s Corporate Governance Principles; the charters for each of the Committees of
the Board of Directors, including the Audit and Finance Committee, Compensation Committee, Governance Committee, Public Policy and
Strategy Committee and Sustainability and Corporate Responsibility Committee; the Code of Conduct for the Board of Directors; and the
Company’s Standards of Business Conduct, which applies to all officers and employees. Copies of these documents are also available free
of charge by calling (800) 228-9623.
Information on the Company’s website is not incorporated into this Form 10-K or the Company’s other securities filings unless expressly
noted.
Financial Statements and Supplementary Data
Index to consolidated financial statements
Consolidated statement of income for each of the three years in the period ended December 31, 2019
Consolidated statement of comprehensive income for each of the three years in the period ended December 31, 2019
Consolidated balance sheet at December 31, 2019 and 2018
Consolidated statement of cash flows for each of the three years in the period ended December 31, 2019
Consolidated statement of shareholders’ equity for each of the three years in the period ended December 31, 2019
Notes to consolidated financial statements
Quarterly results (unaudited)
Management’s assessment of internal control over financial reporting
Report of independent registered public accounting firm
Report of independent registered public accounting firm on internal control over financial reporting
Page reference
34
35
36
37
38
39
54
55
56
58
McDonald's Corporation 2019 Annual Report 33
Consolidated Statement of Income
In millions, except per share data
REVENUES
Sales by Company-operated restaurants
Revenues from franchised restaurants
Total revenues
OPERATING COSTS AND EXPENSES
Company-operated restaurant expenses
Food & paper
Payroll & employee benefits
Occupancy & other operating expenses
Franchised restaurants-occupancy expenses
Selling, general & administrative expenses
Other operating (income) expense, net
Total operating costs and expenses
Operating income
Interest expense-net of capitalized interest of $7.4, $5.6 and $5.3
Nonoperating (income) expense, net
Income before provision for income taxes
Provision for income taxes
Net income
Earnings per common share–basic
Earnings per common share–diluted
Dividends declared per common share
Weighted-average shares outstanding–basic
Weighted-average shares outstanding–diluted
See Notes to consolidated financial statements.
Years ended December 31, 2019
2018
2017
$
9,420.8
11,655.7
21,076.5
$ 10,012.7
11,012.5
21,025.2
$ 12,718.9
10,101.5
22,820.4
2,980.3
2,704.4
2,075.9
2,200.6
2,229.4
(183.9)
12,006.7
9,069.8
1,121.9
(70.2)
8,018.1
1,992.7
6,025.4
7.95
7.88
4.73
758.1
764.9
$
$
$
$
3,153.8
2,937.9
2,174.2
1,973.3
2,200.2
(236.8)
12,202.6
8,822.6
981.2
25.3
7,816.1
1,891.8
5,924.3
7.61
7.54
4.19
778.2
785.6
$
$
$
$
4,033.5
3,528.5
2,847.6
1,790.0
2,231.3
(1,163.2)
13,267.7
9,552.7
921.3
57.9
8,573.5
3,381.2
5,192.3
6.43
6.37
3.83
807.4
815.5
$
$
$
$
McDonald's Corporation 2019 Annual Report 34
Consolidated Statement of Comprehensive Income
In millions
Net income
Years ended December 31, 2019
2018
2017
$6,025.4 $5,924.3 $5,192.3
Other comprehensive income (loss), net of tax
Foreign currency translation adjustments:
Gain (loss) recognized in accumulated other comprehensive
income (AOCI), including net investment hedges
Reclassification of (gain) loss to net income
Foreign currency translation adjustments-net of tax
benefit (expense) of $(55.4), $(90.7), and $453.1
Cash flow hedges:
Gain (loss) recognized in AOCI
Reclassification of (gain) loss to net income
Cash flow hedges-net of tax benefit (expense) of $6.1, $(14.5),
and $22.4
Defined benefit pension plans:
Gain (loss) recognized in AOCI
Reclassification of (gain) loss to net income
Defined benefit pension plans-net of tax benefit (expense)
of $5.2, $4.3, and $(3.9)
Total other comprehensive income (loss), net of tax
Comprehensive income
See Notes to consolidated financial statements.
127.5
46.8
(453.6)
—
827.7
109.3
174.3
(453.6)
937.0
17.3
(37.7)
(20.4)
46.5
2.4
48.9
(24.5)
(2.6)
(27.0)
0.6
(27.1)
(26.4)
(48.4)
9.0
(39.4)
16.3
0.6
16.9
126.8
(431.1)
914.5
$6,152.2 $5,493.2 $6,106.8
McDonald's Corporation 2019 Annual Report 35
Consolidated Balance Sheet
In millions, except per share data
ASSETS
Current assets
Cash and equivalents
Accounts and notes receivable
Inventories, at cost, not in excess of market
Prepaid expenses and other current assets
Total current assets
Other assets
Investments in and advances to affiliates
Goodwill
Miscellaneous
Total other assets
Lease right-of-use asset, net
Property and equipment
Property and equipment, at cost
Accumulated depreciation and amortization
Net property and equipment
Total assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities
Accounts payable
Lease liability
Income taxes
Other taxes
Accrued interest
Accrued payroll and other liabilities
Current maturities of long-term debt
Total current liabilities
Long-term debt
Long-term lease liability
Long-term income taxes
Deferred revenues - initial franchise fees
Other long-term liabilities
Deferred income taxes
Shareholders’ equity (deficit)
Preferred stock, no par value; authorized – 165.0 million shares; issued – none
Common stock, $.01 par value; authorized – 3.5 billion shares; issued – 1,660.6 million shares
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income (loss)
Common stock in treasury, at cost; 914.3 and 893.5 million shares
Total shareholders’ equity (deficit)
Total liabilities and shareholders’ equity (deficit)
See Notes to consolidated financial statements.
December 31, 2019
2018
$
898.5
2,224.2
50.2
385.0
3,557.9
1,270.3
2,677.4
2,584.0
6,531.7
13,261.2
39,050.9
(14,890.9)
24,160.0
$ 47,510.8
$
988.2
621.0
331.7
247.5
337.8
1,035.7
59.1
3,621.0
34,118.1
12,757.8
2,265.9
660.6
979.6
1,318.1
—
16.6
7,653.9
52,930.5
(2,482.7)
(66,328.6)
(8,210.3)
$ 47,510.8
$
866.0
2,441.5
51.1
694.6
4,053.2
1,202.8
2,331.5
2,381.0
5,915.3
—
37,193.6
(14,350.9)
22,842.7
$ 32,811.2
$ 1,207.9
—
228.3
253.7
297.0
986.6
—
2,973.5
31,075.3
—
2,081.2
627.8
1,096.3
1,215.5
—
16.6
7,376.0
50,487.0
(2,609.5)
(61,528.5)
(6,258.4)
$ 32,811.2
McDonald's Corporation 2019 Annual Report 36
Consolidated Statement of Cash Flows
In millions
Operating activities
Net income
Adjustments to reconcile to cash provided by operations
Charges and credits:
Depreciation and amortization
Deferred income taxes
Share-based compensation
Net gain on sale of restaurant businesses
Other
Changes in working capital items:
Accounts receivable
Inventories, prepaid expenses and other current assets
Accounts payable
Income taxes
Other accrued liabilities
Cash provided by operations
Investing activities
Capital expenditures
Purchases of restaurant and other businesses
Sales of restaurant businesses
Proceeds from sale of businesses in China and Hong Kong
Sales of property
Other
Cash provided by (used for) investing activities
Financing activities
Net short-term borrowings
Long-term financing issuances
Long-term financing repayments
Treasury stock purchases
Common stock dividends
Proceeds from stock option exercises
Other
Cash (used for) financing activities
Effect of exchange rates on cash and equivalents
Cash and equivalents increase (decrease)
Change in cash balances of businesses held for sale
Cash and equivalents at beginning of year
Cash and equivalents at end of year
Supplemental cash flow disclosures
Interest paid
Income taxes paid
See Notes to consolidated financial statements.
Years ended December 31, 2019
2018
2017
$ 6,025.4 $ 5,924.3 $ 5,192.3
1,617.9
149.7
109.6
(128.2)
49.2
27.0
128.8
(26.8)
173.4
(3.9)
8,122.1
(2,393.7)
(540.9)
340.8
—
151.2
(628.5)
(3,071.1)
1,482.0
102.6
125.1
(308.8)
114.2
(479.4)
(1.9)
129.4
(33.4)
(87.4)
6,966.7
(2,741.7)
(101.7)
530.8
—
160.4
(302.9)
(2,455.1)
1,363.4
(36.4)
117.5
(1,155.8)
1,050.7
(340.7)
(37.3)
(59.7)
(396.4)
(146.4)
5,551.2
(1,853.7)
(77.0)
974.8
1,597.0
166.8
(245.9)
562.0
799.2
4,499.0
(2,061.9)
(4,976.2)
(3,581.9)
350.5
(23.5)
(4,994.8)
(23.7)
32.5
—
866.0
$ 898.5 $
95.9
3,794.5
(1,759.6)
(5,207.7)
(3,255.9)
403.2
(20.0)
(5,949.6)
(159.8)
(1,597.8)
—
2,463.8
(1,050.3)
4,727.5
(1,649.4)
(4,685.7)
(3,089.2)
456.8
(20.5)
(5,310.8)
264.0
1,066.4
174.0
1,223.4
866.0 $ 2,463.8
$ 1,066.5 $
1,589.7
959.6 $
1,734.4
885.2
2,786.3
McDonald's Corporation 2019 Annual Report 37
Consolidated Statement of Shareholders’ Equity
(2,204.3)
5,192.3
914.5
6,106.8
(3,089.2)
(4,650.5)
117.5
451.7
(3,268.0)
5,924.3
(431.1)
5,493.2
(450.2)
(57.0)
(3,255.9)
(5,247.5)
125.1
401.9
(6,258.4)
6,025.4
126.8
6,152.2
(3,581.9)
(4,980.5)
109.6
348.7
(8,210.3)
Common stock
issued
Shares Amount
$ 16.6
1,660.6
Additional
paid-in
capital
$ 6,757.9
Accumulated other
comprehensive income (loss)
Retained
earnings Pensions
Cash
flow
hedges
Foreign
currency
translation
$46,222.7
5,192.3
$ (207.1) $
22.9
$(2,908.7)
16.9
(39.4)
937.0
Common stock in
treasury
Shares
(841.3) $ (52,108.6) $
Amount
Total
shareholders’
equity
In millions, except per share data
Balance at December 31, 2016
Net income
Other comprehensive income (loss),
net of tax
Comprehensive income
Common stock cash dividends
($3.83 per share)
1,660.6
16.6
117.5
197.0
7,072.4
1,660.6
16.6
125.1
178.5
7,376.0
Treasury stock purchases
Share-based compensation
Stock option exercises and other
Balance at December 31, 2017
Net income
Other comprehensive income (loss),
net of tax
Comprehensive income
Adoption of ASC 606 (1)
Adoption of ASU 2016-16 (2)
Common stock cash dividends
($4.19 per share)
Treasury stock purchases
Share-based compensation
Stock option exercises and other
Balance at December 31, 2018
Net income
Other comprehensive income (loss),
net of tax
Comprehensive income
Common stock cash dividends
($4.73 per share)
Treasury stock purchases
Share-based compensation
Stock option exercises and other
Balance at December 31, 2019
1,660.6
$ 16.6
109.6
168.3
$ 7,653.9
(3,089.2)
48,325.8
5,924.3
(450.2)
(57.0)
(3,255.9)
50,487.0
6,025.4
(3,581.9)
(190.2)
(16.5)
(1,971.7)
(26.4)
48.9
(453.6)
(216.6)
32.4
(2,425.3)
(27.1)
(20.4)
174.3
(31.4)
(4,650.5)
6.2
(866.5)
254.7
(56,504.4)
(32.2)
(5,247.5)
5.2
(893.5)
223.4
(61,528.5)
(25.0)
(4,980.5)
4.2
180.4
$52,930.5
$ (243.7) $
12.0
$(2,251.0)
(914.3) $ (66,328.6) $
(1) Accounting Standards Codification ("ASC") 606, "Revenue Recognition - Revenue from Contracts with Customers."
(2) Accounting Standards Update ("ASU") 2016-16, "Income Taxes (Topic 740): Intra-Entity Transfers of Assets Other Than Inventory."
See Notes to consolidated financial statements.
McDonald's Corporation 2019 Annual Report 38
Notes to Consolidated Financial Statements
Summary of Significant Accounting Policies
NATURE OF BUSINESS
The Company franchises and operates McDonald’s restaurants in the global restaurant industry. All restaurants are operated either by the
Company or by franchisees, including conventional franchisees under franchised arrangements, and developmental licensees or affiliates
under license agreements.
The following table presents restaurant information by ownership type:
Restaurants at December 31,
Conventional franchised
Developmental licensed
Foreign affiliated
Total Franchised
Company-operated
Total Systemwide restaurants
2019
21,837
7,648
6,574
36,059
2,636
38,695
2018
21,685
7,225
6,175
35,085
2,770
37,855
2017
21,366
6,945
5,797
34,108
3,133
37,241
The results of operations of restaurant businesses purchased and sold in transactions with franchisees were not material either
individually or in the aggregate to the consolidated financial statements for periods prior to purchase and sale.
CONSOLIDATION
The consolidated financial statements include the accounts of the Company and its subsidiaries. Investments in affiliates owned 50% or less
(primarily McDonald’s China and Japan) are accounted for by the equity method.
On an ongoing basis, the Company evaluates its business relationships such as those with franchisees, joint venture partners,
developmental licensees, suppliers and advertising cooperatives to identify potential variable interest entities. Generally, these businesses
qualify for a scope exception under the variable interest entity consolidation guidance. The Company has concluded that consolidation of
any such entity is not appropriate for the periods presented.
ESTIMATES IN FINANCIAL STATEMENTS
The preparation of financial statements in conformity with accounting principles generally accepted in the U.S. requires management to
make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could
differ from those estimates.
FOREIGN CURRENCY TRANSLATION
Generally, the functional currency of operations outside the U.S. is the respective local currency.
RECENT ACCOUNTING PRONOUNCEMENTS
Recently Adopted Accounting Pronouncements
Lease Accounting
The Company adopted ASC Topic 842, "Leases" ("ASC 842") as of January 1, 2019, using the modified retrospective method. As discussed
further in the “Franchise Arrangements” and “Leasing Arrangements” footnotes, the Company is engaged in a significant amount of leasing
activity, both from a lessor and a lessee perspective.
The Company has elected the package of practical expedients, which allows the Company to retain the classification of existing leases;
therefore, there was minimal initial impact in the Consolidated Statement of Income, and no cumulative adjustment to retained earnings was
recognized upon adoption. As the Company enters into new ground leases or as existing ground leases are modified, many of these may be
reclassified from operating classification to financing classification, which will change the timing and classification of a portion of lease
expense between Operating income and Interest expense. It is not possible to quantify the impact at this time, due to the unknown timing of
new leases and lease modifications, however the Company does not expect the impact to be material to any given year. The Company has
also made an accounting policy election to keep leases with an initial term of 12 months or less off of the balance sheet. These types of
leases primarily relate to leases of office equipment, and are not significant in comparison to the Company’s overall lease portfolio.
Payments related to those leases will continue to be recognized in the Consolidated Statement of Income on a straight-line basis over the
lease term.
The Company has certain leases subject to index adjustments. Historically, the Company has calculated and disclosed future minimum
payments for these leases using the index as of the end of the reporting period. As part of the transition, the Company used the index in
effect at transition for adoption of ASC 842 in its disclosure of future minimum lease payments and its calculation of the lease liability. For
leases entered into after January 1, 2019, the index at lease inception date will be used to calculate the lease liability until lease
modification.
The Company recorded a Right of Use Asset and Lease Liability on the Condensed Consolidated Balance Sheet of $12.5 billion upon
adoption. The Lease Liability reflects the present value of the Company's estimated future minimum lease payments over the lease term,
which includes options that are reasonably assured of being exercised, discounted using a collateralized incremental borrowing rate. The
impact of the new lease guidance is non-cash in nature, therefore, it does not affect the Company’s cash flows.
McDonald's Corporation 2019 Annual Report 39
Recent Accounting Pronouncements Not Yet Adopted
Financial Instruments - Credit Losses
In June 2016, the FASB issued ASU 2016-13, "Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on
Financial Instruments", that modifies the measurement and recognition of expected credit losses on financial assets. The Company will
adopt this guidance effective January 1, 2020, prospectively. The adoption of this standard is not expected to have a material impact on the
Company's consolidated financial statements.
REVENUE RECOGNITION
The Company's revenues consist of sales by Company-operated restaurants and fees from restaurants operated by franchisees,
developmental licensees and affiliates. Revenues from conventional franchised restaurants include rent and royalties based on a percent of
sales with minimum rent payments, and initial fees. Revenues from restaurants licensed to developmental licensees and affiliates include a
royalty based on a percent of sales, and generally include initial fees.
Sales by Company-operated restaurants are recognized on a cash basis at the time of the underlying sale and are presented net of
sales tax and other sales-related taxes. Royalty revenues are based on a percent of sales and recognized at the time the underlying sales
occur. Rental income includes both minimum rent payments, which are recognized straight-line over the franchise term, and variable rent
payments based on a percent of sales, which are recognized at the time the underlying sales occur. The Company's accounting policy
through December 31, 2017, was to recognize initial franchise fees when received, upon a new restaurant opening and at the start of a new
franchise term. Beginning in January 2018, initial fees are recognized as the Company satisfies the performance obligation over the
franchise term, which is generally 20 years.
PROPERTY AND EQUIPMENT
Property and equipment are stated at cost, with depreciation and amortization provided using the straight-line method over the following
estimated useful lives: buildings–up to 40 years; leasehold improvements–the lesser of useful lives of assets or lease terms, which generally
include certain option periods; and equipment–3 to 12 years.
CAPITALIZED SOFTWARE
Capitalized software is stated at cost and amortized using the straight-line method over the estimated useful life of the software, which
primarily ranges from 2 to 7 years. Customer facing software is typically amortized over a shorter useful life, while back office and Corporate
systems may have a longer useful life. Capitalized software less accumulated amortization is recorded within Miscellaneous Other Assets
on the Consolidated Balance Sheet and was (in millions): 2019-$665.4; 2018-$609.7; 2017-$535.6.
LONG-LIVED ASSETS
Long-lived assets are reviewed for impairment annually in the fourth quarter and whenever events or changes in circumstances indicate that
the carrying amount of an asset may not be recoverable. For purposes of annually reviewing McDonald’s restaurant assets for potential
impairment, assets are initially grouped together in the U.S. at a field office level, and internationally, at a market level. The Company
manages its restaurants as a group or portfolio with significant common costs and promotional activities; as such, an individual restaurant’s
cash flows are not generally independent of the cash flows of others in a market. If an indicator of impairment exists for any grouping of
assets, an estimate of undiscounted future cash flows produced by each individual restaurant within the asset grouping is compared to its
carrying value. If an individual restaurant is determined to be impaired, the loss is measured by the excess of the carrying amount of the
restaurant over its fair value as determined by an estimate of discounted future cash flows.
Losses on assets held for disposal are recognized when management and the Board of Directors, as required, have approved and
committed to a plan to dispose of the assets, the assets are available for disposal and the disposal is probable of occurring within 12
months, and the net sales proceeds are expected to be less than its net book value, among other factors. Generally, such losses are related
to restaurants that have closed and ceased operations as well as other assets that meet the criteria to be considered “available for sale."
GOODWILL
Goodwill represents the excess of cost over the net tangible assets and identifiable intangible assets of acquired restaurants and other
businesses. The Company's goodwill primarily results from purchases of McDonald's restaurants from franchisees and ownership increases
in subsidiaries or affiliates, and it is generally assigned to the reporting unit (defined as each individual market) expected to benefit from the
synergies of the combination. If a Company-operated restaurant is sold within 24 months of acquisition, the goodwill associated with the
acquisition is written off in its entirety. If a restaurant is sold beyond 24 months from the acquisition, the amount of goodwill written off is
based on the relative fair value of the business sold compared to the reporting unit.
The following table presents the 2019 activity in goodwill by segment:
In millions
Balance at December 31, 2018
Business acquisitions
Net restaurant purchases (sales)
Impairment losses
Currency translation
Balance at December 31, 2019
U.S.
$1,276.5
348.8
(9.5)
—
—
$1,615.8
International
Operated Markets
$ 1,055.0
—
5.7
—
0.9
$ 1,061.6
$
International Developmental
Licensed Markets &
Corporate
—
—
99.4
(99.4)
—
—
$
Consolidated
$ 2,331.5
348.8
95.6
(99.4)
0.9
$ 2,677.4
McDonald's Corporation 2019 Annual Report 40
The Company conducts goodwill impairment testing in the fourth quarter of each year or whenever an indicator of impairment exists. If
an indicator of impairment exists (e.g., estimated earnings multiple value of a reporting unit is less than its carrying value), the goodwill
impairment test compares the fair value of a reporting unit, generally based on discounted future cash flows, with its carrying amount
including goodwill. If the carrying amount of a reporting unit exceeds its fair value, an impairment loss is measured as the difference
between the implied fair value of the reporting unit's goodwill and the carrying amount of goodwill. Historically, goodwill impairment has not
significantly impacted the consolidated financial statements. Goodwill on the Consolidated Balance Sheet reflects accumulated impairment
losses of $113.9 million and $15.6 million as of December 31, 2019 and 2018, respectively.
ADVERTISING COSTS
Advertising costs included in operating expenses of Company-operated restaurants primarily consist of contributions to advertising
cooperatives and were (in millions): 2019–$365.8; 2018–$388.8; 2017–$532.9. Production costs for radio and television advertising are
expensed when the commercials are initially aired. These production costs, primarily in the U.S., as well as other marketing-related
expenses are included in Selling, general & administrative expenses and were (in millions): 2019–$81.5; 2018–$88.0; 2017–$100.2. Costs
related to the Olympics sponsorship are included in the expenses for 2018. In addition, significant advertising costs are incurred by
franchisees through contributions to advertising cooperatives in individual markets. The costs incurred by these advertising cooperatives are
approved and managed jointly by vote of both Company-operated restaurants and franchisees.
INCOME TAXES
Income Tax Uncertainties
The Company, like other multi-national companies, is regularly audited by federal, state and foreign tax authorities, and tax assessments
may arise several years after tax returns have been filed. Accordingly, tax liabilities are recorded when, in management’s judgment, a tax
position does not meet the more likely than not threshold for recognition. For tax positions that meet the more likely than not threshold, a tax
liability may still be recorded depending on management’s assessment of how the tax position will ultimately be settled.
The Company records interest and penalties on unrecognized tax benefits in the provision for income taxes.
Accounting for Global Intangible Low-Taxed Income ("GILTI")
The Tax Act requires a U.S. shareholder of a foreign corporation to include GILTI in taxable income. The accounting policy of the Company
is to record any tax on GILTI in the provision for income taxes in the year it is incurred.
McDonald's Corporation 2019 Annual Report 41
FAIR VALUE MEASUREMENTS
The Company measures certain financial assets and liabilities at fair value on a recurring basis, and certain non-financial assets and
liabilities on a nonrecurring basis. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in the
principal or most advantageous market in an orderly transaction between market participants on the measurement date. Fair value
disclosures are reflected in a three-level hierarchy, maximizing the use of observable inputs and minimizing the use of unobservable inputs.
The valuation hierarchy is based upon the transparency of inputs to the valuation of an asset or liability on the measurement date. The
three levels are defined as follows:
Level 1 – inputs to the valuation methodology are quoted prices (unadjusted) for an identical asset or liability in an active market.
Level 2 – inputs to the valuation methodology include quoted prices for a similar asset or liability in an active market or model-derived
valuations in which all significant inputs are observable for substantially the full term of the asset or liability.
Level 3 – inputs to the valuation methodology are unobservable and significant to the fair value measurement of the asset or liability.
Certain of the Company’s derivatives are valued using various pricing models or discounted cash flow analyses that incorporate
observable market parameters, such as interest rate yield curves, option volatilities and currency rates, classified as Level 2 within the
valuation hierarchy. Derivative valuations incorporate credit risk adjustments that are necessary to reflect the probability of default by the
counterparty or the Company.
Certain Financial Assets and Liabilities Measured at Fair Value
The following tables present financial assets and liabilities measured at fair value on a recurring basis by the valuation hierarchy as defined
in the fair value guidance:
12/31/2019
In millions
Derivative assets
Derivative liabilities
12/31/2018
In millions
Derivative assets
Derivative liabilities
Level 1 (1)
179.1
$
Level 2
$ 45.6
$ (11.3)
Carrying
Value
$ 224.7
$ (11.3)
Level 1 (1)
167.1
$
Level 2
$ 39.2
$ (16.6)
Carrying
Value
$ 206.3
$ (16.6)
(1) Level 1 is comprised of derivatives that hedge market driven changes in liabilities associated with the Company’s supplemental benefit plans.
Non-Financial Assets and Liabilities Measured at Fair Value on a Nonrecurring Basis
Certain assets and liabilities are measured at fair value on a nonrecurring basis; that is, the assets and liabilities are not measured at fair
value on an ongoing basis, but are subject to fair value adjustments in certain circumstances (e.g., when there is evidence of impairment).
For the year ended December 31, 2019, the Company recorded fair value adjustments to its long-lived assets, primarily to goodwill, based
on Level 3 inputs which includes the use of a discounted cash flow valuation approach.
Certain Financial Assets and Liabilities not Measured at Fair Value
At December 31, 2019, the fair value of the Company’s debt obligations was estimated at $37.6 billion, compared to a carrying amount of
$34.2 billion. The fair value was based on quoted market prices, Level 2 within the valuation hierarchy. The carrying amount for both cash
equivalents and notes receivable approximate fair value.
FINANCIAL INSTRUMENTS AND HEDGING ACTIVITIES
The Company is exposed to global market risks, including the effect of changes in interest rates and foreign currency fluctuations. The
Company uses foreign currency denominated debt and derivative instruments to mitigate the impact of these changes. The Company does
not hold or issue derivatives for trading purposes.
The Company documents its risk management objective and strategy for undertaking hedging transactions, as well as all relationships
between hedging instruments and hedged items. The Company’s derivatives that are designated for hedge accounting consist mainly of
interest rate swaps, foreign currency forwards, and cross-currency interest rate swaps, and are classified as either fair value, cash flow or
net investment hedges. Further details are explained in the "Fair Value," "Cash Flow" and "Net Investment" hedge sections.
The Company also enters into certain derivatives that are not designated for hedge accounting. The Company has entered into equity
derivative contracts, including total return swaps, to hedge market-driven changes in certain of its supplemental benefit plan liabilities. In
addition, the Company uses foreign currency forwards to mitigate the change in fair value of certain foreign currency denominated assets
and liabilities. Further details are explained in the “Undesignated Derivatives” section.
All derivatives (including those not designated for hedge accounting) are recognized on the Consolidated Balance Sheet at fair value
and classified based on the instruments’ maturity dates. Changes in the fair value measurements of the derivative instruments are reflected
as adjustments to AOCI and/or current earnings.
McDonald's Corporation 2019 Annual Report 42
The following table presents the fair values of derivative instruments included on the Consolidated Balance Sheet as of December 31,
2019 and 2018:
Derivative Assets
Derivative Liabilities
In millions
Balance Sheet Classification
2019
2018 Balance Sheet Classification
2019
2018
Derivatives designated as hedging instruments
Foreign currency Prepaid expenses and other current assets
$ 10.0
$ 30.9 Accrued payroll and other liabilities
$ (5.2) $ (0.7)
Interest rate
Prepaid expenses and other current assets
Accrued payroll and other liabilities
Foreign currency Miscellaneous other assets
Interest rate
Miscellaneous other assets
9.5
12.1
3.8 Other long-term liabilities
— Other long-term liabilities
Total derivatives designated as hedging instruments
$ 31.6
$ 34.7
Derivatives not designated as hedging instruments
—
(1.2)
(0.1)
(1.3)
—
(11.8)
$ (6.4) $ (13.9)
Equity
Prepaid expenses and other current assets
$
1.6
$ 167.1 Accrued payroll and other liabilities
$ (0.1) $ (2.7)
Foreign currency Prepaid expenses and other current assets
Equity
Miscellaneous other assets
12.4
179.1
4.5 Accrued payroll and other liabilities
(4.8)
—
—
Total derivatives not designated as hedging instruments
$ 193.1
$ 171.6
Total derivatives
$ 224.7
$ 206.3
(4.9) $ (2.7)
$ (11.3) $ (16.6)
The following table presents the pre-tax amounts from derivative instruments affecting income and AOCI for the year ended December 31,
2019 and 2018, respectively:
Location of Gain or Loss
Recognized in Income on
Derivative
Gain (Loss)
Recognized in
AOCI
In millions
Foreign currency
Interest rate
Cash flow hedges
Nonoperating income/expense $
Interest expense
2019
22.5
$
22.5
Foreign currency denominated debt Nonoperating income/expense $
Foreign currency derivatives
Foreign currency derivatives(1)
Net investment hedges
Nonoperating income/expense
Interest expense
$
317.3
11.8
329.1
$
684.2
$
$
$
2018
60.0
60.0
682.9
1.3
Foreign currency
Equity
Undesignated derivatives
Nonoperating income/expense
Selling, general &
administrative expenses
(1)The amount of gain (loss) recognized in income related to components excluded from effectiveness testing.
Gain (Loss)
Recognized in
Income on
Derivative
2019
2018
Gain (Loss)
Reclassified
into Income from
AOCI
2019
50.3
(1.3)
49.0
$
$
2018
(2.2)
(1.2)
(3.4)
$
$
$
$
$
$
11.7
11.7
14.2
71.8
86.0
$
$
$
$
4.0
4.0
22.1
0.4
22.5
Fair Value Hedges
The Company enters into fair value hedges to reduce the exposure to changes in fair values of certain liabilities. The Company enters into
fair value hedges that convert a portion of its fixed rate debt into floating rate debt by use of interest rate swaps. At December 31, 2019, the
carrying amount of fixed-rate debt that was effectively converted was an equivalent notional amount of $998.5 million, which included an
increase of $12.1 million of cumulative hedging adjustments. For the year ended December 31, 2019, the Company recognized a $24.0
million gain on the fair value of interest rate swaps, and a corresponding loss on the fair value of the related hedged debt instrument to
interest expense.
Cash Flow Hedges
The Company enters into cash flow hedges to reduce the exposure to variability in certain expected future cash flows. To protect against the
reduction in value of forecasted foreign currency cash flows (such as royalties denominated in foreign currencies), the Company uses
foreign currency forwards to hedge a portion of anticipated exposures. The hedges cover the next 18 months for certain exposures and are
denominated in various currencies. As of December 31, 2019, the Company had derivatives outstanding with an equivalent notional amount
of $754.7 million that hedged a portion of forecasted foreign currency denominated cash flows.
Based on market conditions at December 31, 2019, the $12.0 million in cumulative cash flow hedging gains, after tax, is not expected to
have a significant effect on earnings over the next 12 months.
McDonald's Corporation 2019 Annual Report 43
Net Investment Hedges
The Company primarily uses foreign currency denominated debt (third party and intercompany) to hedge its investments in certain foreign
subsidiaries and affiliates. Realized and unrealized translation adjustments from these hedges are included in shareholders' equity in the
foreign currency translation component of Other comprehensive income ("OCI") and offset translation adjustments on the underlying net
assets of foreign subsidiaries and affiliates, which also are recorded in OCI. As of December 31, 2019, $11.9 billion of the Company's third
party foreign currency denominated debt and $642.6 million of intercompany foreign currency denominated debt were designated to hedge
investments in certain foreign subsidiaries and affiliates.
Undesignated Derivatives
The Company enters into certain derivatives that are not designated for hedge accounting, therefore the changes in the fair value of these
derivatives are recognized immediately in earnings together with the gain or loss from the hedged balance sheet position. As an example,
the Company enters into equity derivative contracts, including total return swaps, to hedge market-driven changes in certain of its
supplemental benefit plan liabilities. Changes in the fair value of these derivatives are recorded in selling, general & administrative expenses
together with the changes in the supplemental benefit plan liabilities. In addition, the Company uses foreign currency forwards to mitigate
the change in fair value of certain foreign currency denominated assets and liabilities. The changes in the fair value of these derivatives are
recognized in nonoperating (income) expense, net, along with the currency gain or loss from the hedged balance sheet position.
Credit Risk
The Company is exposed to credit-related losses in the event of non-performance by its derivative counterparties. The Company did not
have significant exposure to any individual counterparty at December 31, 2019 and has master agreements that contain netting
arrangements. For financial reporting purposes, the Company presents gross derivative balances in the financial statements and
supplementary data, including for counterparties subject to netting arrangements. Some of these agreements also require each party to post
collateral if credit ratings fall below, or aggregate exposures exceed, certain contractual limits. At December 31, 2019, the Company was
required to post an immaterial amount of collateral due to the negative fair value of certain derivative positions. The Company's
counterparties were not required to post collateral on any derivative position, other than on certain hedges of the Company’s supplemental
benefit plan liabilities where the counterparties were required to post collateral on their liability positions.
SHARE-BASED COMPENSATION
Share-based compensation includes the portion vesting of all share-based awards granted based on the grant date fair value.
Share-based compensation expense and the effect on diluted earnings per common share were as follows:
In millions, except per share data
Share-based compensation expense
After tax
Earnings per common share-diluted
2019
109.6
94.2
0.12
$
$
$
2018
125.1
108.1
0.14
$
$
$
2017
117.5
82.0
0.10
$
$
$
Compensation expense related to share-based awards is generally amortized on a straight-line basis over the vesting period in Selling,
general & administrative expenses. As of December 31, 2019, there was $107.5 million of total unrecognized compensation cost related to
nonvested share-based compensation that is expected to be recognized over a weighted-average period of 2.1 years.
The fair value of each stock option granted is estimated on the date of grant using a closed-form pricing model. The following table
presents the weighted-average assumptions used in the option pricing model for the 2019, 2018 and 2017 stock option grants. The
expected life of the options represents the period of time the options are expected to be outstanding and is based on historical trends.
Expected stock price volatility is generally based on the historical volatility of the Company’s stock for a period approximating the expected
life. The expected dividend yield is based on the Company’s most recent annual dividend rate. The risk-free interest rate is based on the
U.S. Treasury yield curve in effect at the time of grant with a term equal to the expected life.
Weighted-average assumptions
Expected dividend yield
Expected stock price volatility
Risk-free interest rate
Expected life of options (in years)
Fair value per option granted
2019
2018
2017
2.7%
18.9%
2.5%
5.8
$ 25.60
2.6%
18.7%
2.7%
5.8
$ 23.80
3.1%
18.4%
2.2%
5.9
$ 16.10
The fair value of each RSU granted is equal to the market price of the Company’s stock at date of grant, and prior to 2018 included a
reduction for the present value of expected dividends over the vesting period. For performance-based RSUs, the Company includes a
relative TSR modifier to determine the number of shares earned at the end of the performance period. The fair value of performance-based
RSUs that include the TSR modifier is determined using a Monte Carlo valuation model.
McDonald's Corporation 2019 Annual Report 44
PER COMMON SHARE INFORMATION
Diluted earnings per common share is calculated using net income divided by diluted weighted-average shares. Diluted weighted-average
shares include weighted-average shares outstanding plus the dilutive effect of share-based compensation calculated using the treasury
stock method, of (in millions of shares): 2019–6.8; 2018–7.3; 2017–8.1. Share-based compensation awards that were not included in diluted
weighted-average shares because they would have been antidilutive were (in millions of shares): 2019–0.1; 2018–0.5; 2017–0.1.
CASH AND EQUIVALENTS
The Company considers short-term, highly liquid investments with an original maturity of 90 days or less to be cash equivalents.
Segment and Geographic Information
On February 25, 2019, the Company provided investors with segment summary financial information and other data in
accordance with its new organizational structure for the previously reported years ended December 31, 2016 through 2018. Effective
January 1, 2019, McDonald’s operates under an organizational structure with the following global business segments reflecting how
management reviews and evaluates operating performance:
• U.S. - the Company’s largest market. The segment is 95% franchised as of December 31, 2019.
•
•
International Operated Markets - comprised of markets, or countries in which the Company operates and franchises restaurants,
including Australia, Canada, France, Germany, Italy, the Netherlands, Russia, Spain and the U.K. The segment is 84% franchised
as of December 31, 2019.
International Developmental Licensed Markets & Corporate - comprised primarily of developmental licensee and affiliate markets
in the McDonald’s system. Corporate activities are also reported in this segment. The segment is 98% franchised as of December
31, 2019.
In April and October 2019, the Company completed the acquisitions of Dynamic Yield and Apprente, respectively. The related financial
performance is reflected within the International Developmental Licensed Markets & Corporate segment from the dates of acquisition.
All intercompany revenues and expenses are eliminated in computing revenues and operating income. Corporate general and
administrative expenses consist of home office support costs in areas such as facilities, finance, human resources, information
technology, legal, marketing, restaurant operations, supply chain and training. Corporate assets include corporate cash and
equivalents, asset portions of financial instruments and home office facilities.
In millions
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total revenues
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total operating income
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total assets *
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total capital expenditures
U.S.
International Operated Markets
International Developmental Licensed Markets & Corporate
Total depreciation and amortization
2019
2018
2017
$ 7,842.7
$ 7,665.8
$ 8,006.4
11,398.6
11,506.7
11,115.9
1,835.2
1,852.7
3,698.1
$ 21,076.5
$ 21,025.2
$ 22,820.4
$ 4,068.7
$ 4,015.6
$ 4,022.4
4,789.0
212.1
4,643.2
163.8
4,173.6
1,356.7
$ 9,069.8
$ 8,822.6
$ 9,552.7
$ 21,376.9
$ 14,483.8
$ 12,648.6
22,847.5
17,302.3
16,254.8
3,286.4
1,025.1
4,900.3
$ 47,510.8
$ 32,811.2
$ 33,803.7
$ 1,480.5
$ 1,849.8
$
886.6
26.6
762.4
129.5
861.2
808.0
184.5
$ 2,393.7
$ 2,741.7
$ 1,853.7
$
730.2
$
598.4
$
669.3
218.4
703.9
179.7
524.1
687.1
152.2
$ 1,617.9
$ 1,482.0
$ 1,363.4
* Total assets increased from 2018 to 2019 primarily due to the Company's right-of-use asset recorded as a result of the adoption of ASC 842.
Total long-lived assets, primarily property and equipment and beginning in 2019, the Company's lease right-of-use asset, were (in
millions)–Consolidated: 2019–$38,291.5; 2018– $23,671.1; U.S. based: 2019–$19,487.6; 2018–$12,250.3.
McDonald's Corporation 2019 Annual Report 45
Property and Equipment
Net property and equipment consisted of:
In millions
Land
Buildings and improvements on owned land
Buildings and improvements on leased land
Equipment, signs and seating
Other
Property and equipment, at cost
Accumulated depreciation and amortization
Net property and equipment
December 31, 2019
6,026.4
$
17,003.7
12,605.9
2,994.5
420.4
39,050.9
(14,890.9)
24,160.0
$
2018
$ 5,521.4
15,377.4
12,863.6
2,942.6
488.6
37,193.6
(14,350.9)
$ 22,842.7
Depreciation and amortization expense for property and equipment was (in millions): 2019–$1,392.2; 2018–$1,302.9; 2017–$1,227.5.
Franchise Arrangements
Conventional franchise arrangements generally include a lease and a license and provide for payment of initial fees, as well as continuing
rent and royalties to the Company based upon a percent of sales with minimum rent payments. Minimum rent payments are based on the
Company's underlying investment in owned sites and parallel the Company’s underlying leases and escalations on properties that are
leased. Under the franchise arrangement, franchisees are granted the right to operate a restaurant using the McDonald’s System and, in
most cases, the use of a restaurant facility, generally for a period of 20 years. At the end of the 20-year franchise arrangement, the
Company maintains control of the underlying real estate and building and can either enter into a new 20-year franchise arrangement with
the existing franchisee or a different franchisee, or close the restaurant. Franchisees generally pay related occupancy costs including
property taxes, insurance and site maintenance.
Developmental licensees and affiliates operating under license agreements pay a royalty to the Company based upon a percent of
sales, and generally pay initial fees.
McDonald’s has elected to allocate consideration in the franchise contract among lease and non-lease components in the same
manner that it has historically: rental income (lease), royalty income (non-lease) and initial fee income (non-lease). This disaggregation and
presentation of revenue is based on the nature, amount, timing and certainty of the revenue and cash flows. The allocation has been
determined based on a mix of both observable and estimated standalone selling prices (the price at which an entity would sell a promised
good or service separately to a customer).
Revenues from franchised restaurants consisted of:
In millions
Rents
Royalties
Initial fees
Revenues from franchised restaurants
$
2019
7,500.2
4,107.1
48.4
$
2018
7,082.2
3,886.3
44.0
$
2017
6,496.3
3,518.7
86.5
$ 11,655.7
$ 11,012.5
$ 10,101.5
Future gross minimum rent payments due to the Company under existing conventional franchise arrangements are:
In millions
2020
2021
2022
2023
2024
Thereafter
Total minimum payments
Owned sites
$ 1,558.5
1,501.4
1,439.3
1,384.8
1,344.4
11,155.2
$18,383.6
Leased sites
1,449.8
$
1,382.5
1,310.5
1,246.4
1,196.7
9,354.5
$ 15,940.4
Total
$ 3,008.3
2,883.9
2,749.8
2,631.2
2,541.1
20,509.7
$34,324.0
At December 31, 2019, net property and equipment under franchise arrangements totaled $19.2 billion (including land of $5.4 billion)
after deducting accumulated depreciation and amortization of $10.9 billion.
McDonald's Corporation 2019 Annual Report 46
Leasing Arrangements
The Company is the lessee in a significant real estate portfolio, primarily through ground leases (the Company leases the land and generally
owns the building) and through improved leases (the Company leases the land and buildings). The Company determines whether an
arrangement is a lease at inception. Lease terms for most restaurants, where market conditions allow, are generally for 20 years and, in
many cases, provide for rent escalations and renewal options. Renewal options are typically solely at the Company’s discretion. Escalation
terms vary by market with examples including fixed-rent escalations, escalations based on an inflation index and fair-value market
adjustments. The timing of these escalations generally range from annually to every five years.
The following table provides detail of rent expense:
In millions
Restaurants
Other
Total rent expense
2019
$ 1,530.4
76.4
$ 1,606.8
2018
$ 1,433.9
87.9
$ 1,521.8
2017
$1,562.5
82.0
$1,644.5
Rent expense included percent rents in excess of minimum rents (in millions) as follows–Company-operated restaurants: 2019–$74.4;
2018–$82.1; 2017–$115.6. Franchised restaurants: 2019–$200.7; 2018–$200.8; 2017–$204.9.
The amount of the Right of Use Asset and Lease Liability recorded at transition included known escalations and renewal option periods
reasonably assured of being exercised. Typically, renewal options are considered reasonably assured of being exercised if the associated
asset lives of the building or leasehold improvements exceed that of the initial lease term, and the sales performance of the restaurant
remains strong. Therefore, the Right of Use Asset and Lease Liability include an assumption on renewal options that have not yet been
exercised by the Company, and are not currently a future obligation.
The Company has elected not to separate non-lease components from lease components in our lessee portfolio. To the extent that
occupancy costs, such as site maintenance, are included in the Asset and Liability, the impact is immaterial and is generally limited to
Company-owned restaurant locations. For franchised locations, which represent the majority of the restaurant portfolio, the related
occupancy costs including property taxes, insurance and site maintenance are generally required to be paid by the franchisees as part of
the franchise arrangement.
In addition, the Company is the lessee under non-restaurant related leases such as office buildings, vehicles and office equipment.
These leases are not a material subset of the Company’s lease portfolio.
As the rate implicit in each lease is not readily determinable, the Company uses an incremental borrowing rate to calculate the lease
liability that represents an estimate of the interest rate the Company would incur to borrow on a collateralized basis over the term of a lease
within a particular currency environment. The weighted average discount rate used for operating leases was 4.0% as of December 31,
2019.
As of December 31, 2019, maturities of lease liabilities for our operating leases were as follows:
In millions
2020
2021
2022
2023
2024
Thereafter
Total lease payments
Less: imputed interest
Present value of lease liability
*
Total *
1,161.9
1,132.8
1,091.4
1,052.6
1,010.3
13,573.6
19,022.6
(5,643.8)
13,378.8
$
$
Total lease payments include option periods that are reasonably assured of being exercised. See contractual cash outflows for
operating leases within the Contractual Obligations and Commitments section on page 19.
The increase in the present value of the lease liability since adoption of ASC 842 is approximately $0.9 billion. The lease liability will
continue to be impacted by new leases, lease modifications, lease terminations, reevaluation of likely-term due to new facts and
circumstances, and foreign currency.
As of December 31, 2019, the Weighted Average Lease Term remaining that is included in the maturities of lease liabilities was 20 years.
As of December 31, 2018, prior to the adoption of ASC 842, future minimum payments required under existing operating leases with initial
terms of one year or more were:
In millions
2019
2020
2021
2022
2023
Thereafter
Total minimum payments
*
Future minimum payments exclude option periods that have not yet been exercised.
Restaurant
1,093.4
1,032.1
955.5
873.8
806.0
7,132.3
11,893.1
$
$
$
$
Other
51.3
51.0
45.7
35.7
24.6
164.9
373.2
$
$
Total *
1,144.7
1,083.1
1,001.2
909.5
830.6
7,297.2
12,266.3
McDonald's Corporation 2019 Annual Report 47
Contingencies
In the ordinary course of business, the Company is subject to proceedings, lawsuits and other claims primarily related to competitors,
customers, employees, franchisees, government agencies, intellectual property, shareholders and suppliers. The Company is required to
assess the likelihood of any adverse judgments or outcomes to these matters as well as potential ranges of probable losses. A
determination of the amount of accrual required, if any, for these contingencies is made after careful analysis of each matter. The required
accrual may change in the future due to new developments in a particular matter or changes in approach such as a change in settlement
strategy in dealing with these matters. The Company does not believe that any such matter currently being reviewed will have a material
adverse effect on its financial condition or results of operations.
Other Operating (Income) Expense, Net
In millions
Gains on sales of restaurant businesses
Equity in earnings of unconsolidated affiliates
Asset dispositions and other (income) expense, net
Impairment and other charges (gains), net
Total
Gains on sales of restaurant businesses
2019
(127.5) $
(153.8)
23.1
74.3
(183.9) $
2018
2017
(295.4)
(304.1) $
(183.7)
(151.5)
18.7
(12.9)
(702.8)
231.7
(236.8) $ (1,163.2)
$
$
The Company’s purchases and sales of businesses with its franchisees are aimed at achieving an optimal ownership mix in each market.
Resulting gains or losses on sales of restaurant businesses are recorded in operating income because these transactions are a recurring
part of our business.
Equity in earnings of unconsolidated affiliates
Unconsolidated affiliates and partnerships are businesses in which the Company actively participates but does not control. The Company
records equity in (earnings) losses from these entities representing McDonald’s share of results. For foreign affiliated markets—primarily
China and Japan—results are reported after interest expense and income taxes.
Asset dispositions and other (income) expense, net
Asset dispositions and other (income) expense, net consists of gains or losses on excess property and other asset dispositions, provisions
for restaurant closings and uncollectible receivables, asset write-offs due to restaurant reinvestment (including investment in EOTF),
strategic sale of properties, and other miscellaneous income and expenses.
Impairment and other charges (gains), net
Impairment and other charges (gains), net includes losses that result from the write down of goodwill and long-lived assets from their
carrying value to their fair value, as well as charges associated with strategic initiatives, such as refranchising and restructuring activities.
The realized gains/losses from the sale of McDonald's businesses in certain markets are reflected in this category, including the 2017 gain
on the sale of the Company's businesses in China and Hong Kong.
Income Taxes
Income before provision for income taxes, classified by source of income, was as follows:
In millions
U.S.
Outside the U.S.
Income before provision for income taxes
2019
2018
2017
$ 2,159.1
$ 2,218.0
$2,242.0
5,859.0
5,598.1
6,331.5
$ 8,018.1
$ 7,816.1
$8,573.5
In October 2016, the FASB issued ASU 2016-16, “Income Taxes (Topic 740): Intra-Entity Transfers of Assets Other Than Inventory.” The
goal of this update was to improve the accounting for the income tax consequences of intra-entity transfers of assets other than inventory.
The Company adopted this standard on January 1, 2018 using a modified retrospective method, resulting in a cumulative catch up
adjustment of $57 million, the majority of which was recorded within Miscellaneous other assets on the Consolidated Balance Sheet. The
adoption of this standard did not have a material impact on the consolidated statements of income and cash flows.
The Tax Act was enacted in the U.S. on December 22, 2017. The Tax Act reduced the U.S. federal corporate income tax rate to 21%
from 35% and required companies to pay a one-time transition tax on earnings of certain foreign subsidiaries that were previously tax
deferred. In 2017, the Company recorded provisional amounts for certain enactment-date effects of the Tax Act by applying the guidance in
SAB 118. In 2018, the Company recorded adjustments to the provisional amounts and completed its accounting for all of the enactment-
date income tax effects of the Tax Act.
McDonald's Corporation 2019 Annual Report 48
SAB 118 measurement period
At December 31, 2017, the Company had not completed its accounting for all of the enactment-date income tax effects of the Act under
ASC 740, Income Taxes, primarily for the following aspects: remeasurement of deferred tax assets and liabilities, one-time transition tax,
and its accounting position related to indefinite reinvestment of unremitted foreign earnings.
One-time transition tax: The one-time transition tax is based on the Company's total post-1986 earnings and profits ("E&P"), the tax on
which it previously deferred from U.S. income taxes under U.S. law. The Company recorded a provisional amount for its one-time transition
tax liability of approximately $1.2 billion at December 31, 2017. Upon further analysis of the Tax Act and notices and regulations issued and
proposed by the U.S. Department of the Treasury and the IRS, the Company increased its December 31, 2017 provisional amount by
approximately $75 million during 2018. The Company has elected to pay its transition tax over the eight-year period provided in the Tax Act.
Deferred tax assets and liabilities: As of December 31, 2017, the Company remeasured certain deferred tax assets and liabilities based
on the rates at which they were expected to reverse in the future (generally 21%), by recording a provisional amount of approximately $500
million. No adjustment to the provisional amount was made in 2018.
The provision for income taxes, classified by the timing and location of payment, was as follows:
In millions
U.S. federal
U.S. state
Outside the U.S.
Current tax provision
U.S. federal
U.S. state
Outside the U.S.
Deferred tax provision
Provision for income taxes
Net deferred tax liabilities consisted of:
In millions
Lease right-of-use asset
Property and equipment
Intangible assets
Other
Total deferred tax liabilities
Lease liability
Intangible assets
Property and equipment
Deferred foreign tax credits
Employee benefit plans
Deferred revenue
Operating loss carryforwards
Other
Total deferred tax assets before valuation allowance
Valuation allowance
Net deferred tax (assets) liabilities
Balance sheet presentation:
Deferred income taxes
Other assets-miscellaneous
Net deferred tax (assets) liabilities
2019
$ 521.8
194.7
1,126.5
1,843.0
38.5
20.0
91.2
149.7
$1,992.7
2018
$ 292.9
183.9
1,312.4
1,789.2
145.7
18.7
(61.8)
102.6
$1,891.8
2017
$2,030.8
169.8
1,217.0
3,417.6
(120.1)
12.8
70.9
(36.4)
$3,381.2
December 31, 2019
$ 3,296.8
1,316.4
334.8
511.1
5,459.1
(3,331.1)
(1,051.0)
(585.6)
(311.2)
(192.3)
(145.5)
(81.5)
(323.6)
(6,021.8)
741.9
$ 179.2
$
2018
—
1,288.9
312.3
347.9
1,949.1
—
(1,081.5)
(658.9)
(216.6)
(213.3)
(138.9)
(45.7)
(269.2)
(2,624.1)
671.1
(3.9)
$
$ 1,318.1
(1,138.9)
$ 179.2
$1,215.5
(1,219.4)
(3.9)
$
At December 31, 2019, the Company had net operating loss carryforwards of $360.3 million, of which $232.7 million has an indefinite
carryforward. The remainder will expire at various dates from 2020 to 2038.
Prior to 2018, the Company's effective income tax rate was generally lower than the U.S. statutory tax rate primarily because foreign
income was generally subject to local statutory country tax rates that were below the 35% U.S. statutory tax rate and reflected the impact of
global transfer pricing. Beginning in 2018, the Tax Act reduced the U.S. statutory tax rate to 21%. As a result, the Company’s 2019 and 2018
effective income tax rates are higher than the U.S. statutory tax rate of 21% primarily due to the impact of state income taxes and foreign
income that is subject to local statutory country tax rates that are above the 21% U.S. statutory tax rate.
McDonald's Corporation 2019 Annual Report 49
The statutory U.S. federal income tax rate reconciles to the effective income tax rates as follows:
Statutory U.S. federal income tax rate
State income taxes, net of related federal income tax benefit
Foreign income taxed at different rates
Transition tax
US net deferred tax liability remeasurement
Foreign tax credit redetermination regulations
Other, net
Effective income tax rates
2019
2017
2018
21.0% 21.0% 35.0%
1.8
1.5
1.0
—
—
(1.1)
24.9% 24.2% 39.4%
1.2
(4.6)
13.7
(6.0)
—
0.1
1.8
1.6
—
—
(1.0)
1.5
As of December 31, 2019 and 2018, the Company’s gross unrecognized tax benefits totaled $1,439.1 million and $1,342.8 million,
respectively. After considering the deferred tax accounting impact, it is expected that about $880 million of the total as of December 31,
2019 would favorably affect the effective tax rate if resolved in the Company’s favor.
The following table presents a reconciliation of the beginning and ending amounts of unrecognized tax benefits:
In millions
Balance at January 1
Decreases for positions taken in prior years
Increases for positions taken in prior years
Increases for positions related to the current year
Settlements with taxing authorities
Lapsing of statutes of limitations
Balance at December 31(1)
2019
$ 1,342.8
(18.3)
107.1
88.3
(68.6)
(12.2)
$ 1,439.1
2018
$ 1,180.4
(64.1)
180.8
75.1
(24.1)
(5.3)
$ 1,342.8
(1) Of this amount, $1,285.3 million and $1,313.7 million are included in Long-term income taxes for 2019 and 2018, respectively, and $138.8 million and $12.5 million
are included in Prepaid expenses and other current assets for 2019 and 2018, respectively, on the Consolidated Balance Sheet. The remainder is included in
Deferred income taxes on the Consolidated Balance Sheet.
In 2015, the Internal Revenue Service (“IRS”) issued a Revenue Agent Report (“RAR”) that included certain disagreed transfer pricing
adjustments related to the Company’s U.S. Federal income tax returns for 2009 and 2010. Also in 2015, the Company filed a protest with
the IRS related to these disagreed transfer pricing matters. During 2017, the Company received a response to its protest. In December
2018, the Company met with the IRS Appeals team and, during 2019, the Company and the IRS Appeals team continued to have a dialogue
regarding these disagreed transfer pricing matters. As of December 31, 2019, the Company does not yet have a signed closing agreement
with the IRS related to the settlement of these issues.
In 2017, the IRS completed its examination of the Company’s U.S. Federal income tax returns for 2011 and 2012. In 2018, the IRS
issued a RAR for these years. As expected, the RAR included the same disagreed transfer pricing matters as the 2009 and 2010 RAR. Also
in 2018, the Company filed a protest with the IRS related to these disagreed transfer pricing matters. The transfer pricing matters for 2011
and 2012 are being addressed along with the 2009 and 2010 transfer pricing matters as part of the 2009-2010 appeals process. The
Company is also under audit in multiple foreign tax jurisdictions for matters primarily related to transfer pricing, and the Company is under
audit in multiple state tax jurisdictions. It is reasonably possible that the total amount of unrecognized tax benefits could decrease up to $980
million within the next 12 months, of which only an immaterial amount would favorably affect the effective tax rate. This would be due to the
possible settlement of the IRS transfer pricing matters, completion of the aforementioned foreign and state tax audits and the expiration of
the statute of limitations in multiple tax jurisdictions.
In addition, it is reasonably possible that, as a result of audit progression in both the U.S. and foreign tax audits within the next 12
months, there may be new information that causes the Company to reassess the total amount of unrecognized tax benefits recorded. While
the Company cannot estimate the impact that new information may have on our unrecognized tax benefit balance, it believes that the
liabilities recorded are appropriate and adequate.
The Company operates within multiple tax jurisdictions and is subject to audit in these jurisdictions. With few exceptions, the Company
is no longer subject to U.S. federal, state and local, or non-U.S. income tax examinations for years before 2009.
The Company had $174.4 million and $152.0 million accrued for interest and penalties at December 31, 2019 and 2018, respectively.
The Company recognized interest and penalties related to tax matters of $39.9 million in 2019, $13.9 million in 2018, and $34.9 million in
2017, which are included in the provision for income taxes.
As of December 31, 2019, the Company has accumulated undistributed earnings generated by our foreign subsidiaries, which were
predominantly taxed in the U.S. as a result of the transition tax provisions enacted under the Tax Act. Management does not assert that
these previously-taxed unremitted earnings are indefinitely reinvested in operations outside the U.S. Accordingly, the Company has provided
deferred taxes for the tax effects incremental to the transition tax. We have not provided for deferred taxes on outside basis differences in
our investments in our foreign subsidiaries that are unrelated to these accumulated undistributed earnings, as these outside basis
differences are indefinitely reinvested. A determination of the unrecognized deferred taxes related to these other components of our outside
basis differences is not practicable.
McDonald's Corporation 2019 Annual Report 50
Employee Benefit Plans
The Company's 401k Plan is maintained for U.S.-based employees and includes a 401(k) feature, as well as an employer match. The
401(k) feature allows participants to make pre-tax contributions that are matched each pay period (with an annual true-up) from cash
contributions and through July 31, 2018 from shares released under the Employee Stock Ownership Plan. Effective August 1, 2018, the
contributions are matched only through cash contributions.
All current account balances, future contributions and related earnings can be invested in eight investment alternatives as well as
McDonald’s stock in accordance with each participant’s investment elections. Future participant contributions are limited to 20% investment
in McDonald’s stock. Participants may choose to make separate investment choices for current account balances and future contributions.
The Company also maintains certain nonqualified supplemental benefit plans that allow participants to (i) make tax-deferred
contributions and (ii) receive Company-provided allocations that cannot be made under the 401k Plan because of IRS limitations. The
investment alternatives and returns are based on certain market-rate investment alternatives under the 401k Plan. Total liabilities were
$435.0 million at December 31, 2019 and $437.4 million at December 31, 2018, and were primarily included in other long-term liabilities on
the Consolidated Balance Sheet.
The Company has entered into derivative contracts to hedge market-driven changes in certain of the liabilities. At December 31, 2019,
derivatives with a fair value of $179.1 million indexed to the Company's stock and a total return swap with a notional amount of $187.7
million indexed to certain market indices were included at their fair value in Miscellaneous other assets and Prepaid expenses and other
current assets, respectively, on the Consolidated Balance Sheet. Changes in liabilities for these nonqualified plans and in the fair value of
the derivatives are recorded primarily in Selling, general & administrative expenses. Changes in fair value of the derivatives indexed to the
Company’s stock are recorded in the income statement because the contracts provide the counterparty with a choice to settle in cash or
shares.
Total U.S. costs for the 401k Plan, including nonqualified benefits and related hedging activities, were (in millions): 2019–$30.4; 2018–
$18.0; 2017–$19.3. Certain subsidiaries outside the U.S. also offer profit sharing, stock purchase or other similar benefit plans. Total plan
costs outside the U.S. were (in millions): 2019–$35.3; 2018–$33.7; 2017–$43.3.
The total combined liabilities for international retirement plans were $42.3 million and $40.6 million at December 31, 2019 and 2018,
respectively. Other post-retirement benefits and post-employment benefits were immaterial to the Consolidated Income Statement.
McDonald's Corporation 2019 Annual Report 51
Debt Financing
LINE OF CREDIT AGREEMENTS
At December 31, 2019, the Company had a line of credit agreement, of which $3.5 billion expires in December 2023. The Company incurs
fees of 0.080% per annum on the total commitment, which remained unused. Fees and interest rates on this line are primarily based on the
Company’s long-term credit rating assigned by Moody’s and Standard & Poor’s. In addition, the Company's subsidiaries had unused lines of
credit that were primarily uncommitted, short-term and denominated in various currencies at local market rates of interest.
The weighted-average interest rate of short-term borrowings was 1.9% at December 31, 2019 (based on $242.4 million of foreign
currency bank line borrowings and $899.3 million of commercial paper outstanding) and 2.6% at December 31, 2018 (based on $253.5
million of foreign currency bank line borrowings and $99.9 million of commercial paper outstanding).
DEBT OBLIGATIONS
The Company has incurred debt obligations principally through public and private offerings and bank loans. There are no provisions in the
Company’s debt obligations that would accelerate repayment of debt as a result of a change in credit ratings or a material adverse change
in the Company’s business. Certain of the Company’s debt obligations contain cross-acceleration provisions, and restrictions on Company
and subsidiary mortgages and the long-term debt of certain subsidiaries. Under certain agreements, the Company has the option to retire
debt prior to maturity, either at par or at a premium over par. The Company has no current plans to retire a significant amount of its debt
prior to maturity.
The following table summarizes the Company’s debt obligations (interest rates and debt amounts reflected in the table include the
effects of interest rate swaps used to hedge debt).
In millions of U.S. Dollars
Fixed
Floating
Total U.S. Dollar
Fixed
Floating
Total Euro
Fixed
Floating
Total Australian Dollar
Total British Pounds Sterling - Fixed
Total Canadian Dollar - Fixed
Total Japanese Yen - Fixed
Fixed
Floating
Total other currencies(2)
Debt obligations before fair value adjustments and deferred
debt costs(3)
Fair value adjustments(4)
Deferred debt costs
Total debt obligations
(1) Weighted-average effective rate, computed on a semi-annual basis.
(2) Consists of Swiss Francs and Korean Won.
Interest rates(1)
December 31
2018
4.0%
3.4
2019
4.0%
2.2
1.5
2.3
3.4
2.0
4.6
3.1
2.9
0.2
2.2
1.6
—
—
—
5.3
3.1
2.9
0.3
2.6
Maturity dates
2020-2049
2020-2031
2024-2029
2020-2054
2021-2025
2030
2020-2024
Amounts outstanding
December 31
2018
$18,075.8
1,349.9
19,425.7
8,069.1
1,264.1
2019
$19,340.2
2,049.3
21,389.5
8,671.8
337.0
9,008.8
771.0
210.6
981.6
1,386.3
768.6
115.1
413.8
241.8
655.6
9,333.2
—
—
—
952.3
732.0
114.0
414.9
244.2
659.1
34,305.5
31,216.3
12.1
(140.4)
(12.0)
(129.0)
$34,177.2
$31,075.3
(3) Aggregate maturities for 2019 debt balances, before fair value adjustments and deferred debt costs, are as follows (in millions): 2020–$59.1; 2021–$2,132.2;
2022–$2,250.1; 2023–$6,007.0; 2024–$2,819.0; Thereafter–$21,038.1. These amounts include a reclassification of short-term obligations totaling $3.5 billion to
long-term obligations as they are supported by a long-term line of credit agreement expiring in December 2023.
(4) The carrying value of underlying items in fair value hedges, in this case debt obligations, are adjusted for fair value changes to the extent they are attributable to
the risk designated as being hedged. The related hedging instruments are also recorded at fair value on the Consolidated Balance Sheet.
McDonald's Corporation 2019 Annual Report 52
Share-based Compensation
The Company maintains a share-based compensation plan which authorizes the granting of various equity-based incentives including stock
options and restricted stock units to employees and nonemployee directors. The number of shares of common stock reserved for issuance
under the plans was 42.5 million at December 31, 2019, including 26.5 million available for future grants.
STOCK OPTIONS
Stock options to purchase common stock are granted with an exercise price equal to the closing market price of the Company’s stock on the
date of grant. Substantially all of the options become exercisable in four equal installments, beginning a year from the date of the grant, and
generally expire 10 years from the grant date.
Intrinsic value for stock options is defined as the difference between the current market value of the Company’s stock and the exercise
price. During 2019, 2018 and 2017, the total intrinsic value of stock options exercised was $356.1 million, $364.4 million and $353.6 million,
respectively. Cash received from stock options exercised during 2019 was $350.5 million and the tax benefit realized from stock options
exercised totaled $70.5 million. The Company uses treasury shares purchased under the Company’s share repurchase program to satisfy
share-based exercises.
A summary of the status of the Company’s stock option grants as of December 31, 2019, 2018 and 2017, and changes during the years
then ended, is presented in the following table:
Options
Outstanding at beginning of year
Granted
Exercised
Forfeited/expired
Outstanding at end of year
Exercisable at end of year
Shares in
millions
16.6
2.0
(3.6)
(0.4)
14.6
9.2
Weighted-
average
exercise
price
$113.06
175.17
97.70
154.65
$124.21
$107.51
Weighted-
average
remaining
contractual
life in years
2019
Aggregate
intrinsic
value in
millions
5.9
4.7
$1,074.6
$ 826.4
2018
Weighted-
average
exercise
price
$ 101.55
157.95
89.31
137.08
$ 113.06
Shares in
millions
18.9
2.7
(4.5)
(0.5)
16.6
10.0
Shares in
millions
21.5
4.0
(5.6)
(1.0)
18.9
11.3
2017
Weighted-
average
exercise
price
$ 92.25
128.74
81.77
118.38
$ 101.55
RSUs
RSUs generally vest 100% on the third anniversary of the grant and are payable in either shares of McDonald’s common stock or cash, at
the Company’s discretion. The fair value of each RSU granted is equal to the market price of the Company’s stock at date of grant, and prior
to 2018 included a reduction for the present value of expected dividends over the vesting period. Separately, Company executives have
been awarded RSUs that vest based on Company performance. For performance-based RSUs, the Company includes a relative TSR
modifier to determine the number of shares earned at the end of the performance period. The fair value of performance-based RSUs that
include the TSR modifier is determined using a Monte Carlo valuation model.
A summary of the Company’s RSU activity during the years ended December 31, 2019, 2018 and 2017 is presented in the following
table:
RSUs
Nonvested at beginning of year
Granted
Vested
Forfeited
Nonvested at end of year
2019
Weighted-
average
grant date
fair value
$132.56
171.48
116.42
153.58
$150.95
Shares in
millions
1.5
0.6
(0.6)
(0.1)
1.4
Shares in
millions
1.6
0.6
(0.6)
(0.1)
1.5
2018
Weighted-
average
grant date
fair value
$107.34
158.28
91.20
132.14
$132.56
2017
Weighted-
average
grant date
fair value
$ 94.13
123.98
87.18
117.24
$107.34
Shares in
millions
1.9
0.6
(0.7)
(0.2)
1.6
The total fair value of RSUs vested during 2019, 2018 and 2017 was $111.0 million, $117.9 million and $87.6 million, respectively. The
tax benefit realized from RSUs vested during 2019 was $21.3 million.
SUBSEQUENT EVENTS
In December 2019, a novel strain of coronavirus was reported to have surfaced in China. The spread of this virus has caused business
disruption beginning in January 2020, due to the closure of some restaurants, modified operating hours in certain restaurants that remain
open, and resulting traffic declines in our China market. While the disruption is currently expected to be temporary, there is uncertainty
around the duration. Therefore, while we expect this matter to negatively impact our results, the related financial impact cannot be
reasonably estimated at this time. For the year ended December 31, 2019, the China market represented approximately 5% of Systemwide
sales, 1% of consolidated revenues and 3% of consolidated operating income.
McDonald's Corporation 2019 Annual Report 53
Quarterly Results (Unaudited)
In millions, except per share data
Revenues
Sales by Company-operated
restaurants
Revenues from franchised
restaurants
Total revenues
Company-operated margin
Franchised margin
Operating income
Net income
Earnings per common
share—basic
Earnings per common
share—diluted
Dividends declared per
common share
Weighted-average
common shares—basic
Weighted-average
common shares—diluted
Quarters ended
December 31
2019
2018
2019
Quarters ended
September 30
2018
Quarters ended
June 30
Quarters ended
March 31
2019
2018
2019
2018
$ 2,363.3
$2,371.2
$ 2,416.6
$ 2,511.0
$2,400.4
$2,594.9
$ 2,240.5
$2,535.6
2,985.7
5,349.0
423.7
2,422.4
2,292.6
$ 1,572.2
2,791.8
5,163.0
414.6
2,282.1
1,999.5
$1,415.3
$
$
$
2.10
2.08
$
$
1.84
1.82
— $
—
3,014.0
5,430.6
448.9
2,454.5
2,409.3
$ 1,607.9
2,858.4
5,369.4
463.1
2,359.0
2,417.7
$ 1,637.3
$
$
$
2.13
2.11
$
$
2.12
2.10
2.41 (1) $
2.17 (1)
2,940.9
5,341.3
433.3
2,396.2
2,273.9
$1,516.9
2,759.0
5,353.9
464.4
2,275.1
2,262.3
$1,496.3
$
$
$
1.99
1.97
1.16
$
$
$
1.92
1.90
1.01
2,715.1
4,955.6
354.3
2,182.0
2,094.0
$ 1,328.4
2,603.3
5,138.9
404.7
2,123.0
2,143.1
$1,375.4
$
$
$
1.74
1.72
1.16
$
$
$
1.74
1.72
1.01
749.2
769.5
756.6
772.8
761.8
780.0
764.9
790.9
755.6
776.6
763.9
779.6
768.7
787.1
771.6
798.7
(1) Includes a $1.16 and $1.01 per share dividend declared and paid in third quarter of 2019 and 2018, respectively, and a $1.25 and $1.16 per share dividend declared
in the third quarter and paid in fourth quarter of 2019 and 2018, respectively.
McDonald's Corporation 2019 Annual Report 54
Management’s Assessment of Internal Control Over Financial Reporting
The financial statements were prepared by management, which is responsible for their integrity and objectivity and for establishing and
maintaining adequate internal controls over financial reporting.
The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. The
Company’s internal control over financial reporting includes those policies and procedures that:
I.
pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the
assets of the Company;
II. provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the Company are being made
only in accordance with authorizations of management and directors of the Company; and
III. provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the
Company’s assets that could have a material effect on the financial statements.
There are inherent limitations in the effectiveness of any internal control, including the possibility of human error and the circumvention or
overriding of controls. Accordingly, even effective internal controls can provide only reasonable assurances with respect to financial
statement preparation. Further, because of changes in conditions, the effectiveness of internal controls may vary over time.
Management assessed the design and effectiveness of the Company’s internal control over financial reporting as of December 31, 2019. In
making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway
Commission (“COSO”) in Internal Control – Integrated Framework (2013 Framework).
Based on management’s assessment using those criteria, as of December 31, 2019, management believes that the Company’s internal
control over financial reporting is effective.
Ernst & Young, LLP, independent registered public accounting firm, has audited the financial statements of the Company for the fiscal years
ended December 31, 2019, 2018 and 2017 and the Company’s internal control over financial reporting as of December 31, 2019. Their
reports are presented on the following pages. The independent registered public accountants and internal auditors advise management of
the results of their audits, and make recommendations to improve the system of internal controls. Management evaluates the audit
recommendations and takes appropriate action.
McDONALD’S CORPORATION
February 26, 2020
McDonald's Corporation 2019 Annual Report 55
Report of Independent Registered Public Accounting Firm
The Board of Directors and Shareholders of McDonald’s Corporation
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of McDonald’s Corporation (the Company) as of December 31, 2019 and
2018, and the related consolidated statements of income, comprehensive income, shareholders' equity and cash flows for each of the three
years in the period ended December 31, 2019, and the related notes (collectively referred to as the “consolidated financial statements”). In
our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at December
31, 2019 and 2018, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2019,
in conformity with U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the
Company's internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control-Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated
February 26, 2020 expressed an unqualified opinion thereon.
Adoption of New Accounting Standards
As discussed in the Summary of Significant Accounting Policies note to the consolidated financial statements, the Company changed its
method of accounting for leases in 2019 due to the adoption of ASU No. 2016-02, Leases (Topic 842).
Basis for Opinion
These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the
Company’s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the
Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our
audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or
fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the
amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant
estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits
provide a reasonable basis for our opinion.
Critical Audit Matters
The critical audit matter communicated below is a matter arising from the current period audit of the financial statements that was
communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to
the financial statements and (2) involved our especially challenging, subjective or complex judgments. The communication of the critical
audit matter does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by
communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the account or disclosure to
which it relates.
McDonald's Corporation 2019 Annual Report 56
Description of
the Matter
Unrecognized Tax Benefits
As described in the income taxes footnote to the consolidated financial statements, the Company’s unrecognized tax
benefits, which includes transfer pricing matters, totaled $1,439 million at December 31, 2019. The Company, like other
multi-national companies, is regularly audited by federal, state and foreign tax authorities, and tax assessments may arise
several years after tax returns have been filed. Accordingly, tax liabilities are recorded when, in management’s judgment,
a tax position does not meet the more likely than not threshold for recognition. For tax positions that meet the more likely
than not threshold, a tax liability may still be recorded depending on management’s assessment of how the tax position
will ultimately be settled.
Auditing the measurement of unrecognized tax benefits related to transfer pricing used in intercompany transactions was
challenging because the measurement is based on judgmental interpretations of complex tax laws and legal rulings and
because the pricing of the intercompany transactions is based on studies that may produce a range of outcomes (e.g.,
the price that would be charged in an arm’s-length transaction).
How We
Addressed the
Matter in Our
Audit
We obtained an understanding, evaluated the design, and tested the operating effectiveness of controls over the
Company’s process to assess the technical merits and measure unrecognized tax benefits related to transfer pricing used
in intercompany transactions. For example, we tested management’s review of the unrecognized tax benefit calculations,
which included evaluation of the comparable transactions used to determine the ranges of outcomes, pricing conclusions
reached in management’s transfer pricing studies, and the assessment of other third-party information.
With the assistance of our income tax professionals, we performed audit procedures that included, among others,
evaluating the technical merits of the Company’s position and testing the measurement of unrecognized tax benefits
related to transfer pricing. For example, we assessed the inputs utilized and the pricing conclusions reached in the transfer
pricing studies executed by management, and compared the methods used to alternative methods and industry
benchmarks. We also reviewed the Company’s communications with the relevant tax authorities and any advice obtained
by the Company from third-party advisors. In addition, we used our knowledge of historical settlement activity, income
tax laws, and other market information to evaluate the technical merits of the positions and the measurement of
unrecognized tax benefits related to transfer pricing.
ERNST & YOUNG LLP
We have served as the Company’s auditor since 1964.
Chicago, Illinois
February 26, 2020
McDonald's Corporation 2019 Annual Report 57
Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting
The Board of Directors and Shareholders of McDonald’s Corporation
Opinion on Internal Control over Financial Reporting
We have audited McDonald’s Corporation’s internal control over financial reporting as of December 31, 2019, based on criteria established
in Internal Control- Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013
framework) (the COSO criteria). In our opinion, McDonald’s Corporation (the Company) maintained, in all material respects, effective
internal control over financial reporting as of December 31, 2019, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the
consolidated balance sheets of McDonald’s Corporation as of December 31, 2019 and 2018, and the related consolidated statements of
income, comprehensive income, shareholders’ equity and cash flows for each of the three years in the period ended December 31, 2019,
and the related notes and our report dated February 26, 2020 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting included in the accompanying Management’s Assessment of Internal Control Over
Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our
audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in
accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and
the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists,
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of
records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with
generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with
authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection
of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions,
or that the degree of compliance with the policies or procedures may deteriorate.
ERNST & YOUNG LLP
Chicago, Illinois
February 26, 2020
McDonald's Corporation 2019 Annual Report 58
Controls and Procedures
DISCLOSURE CONTROLS
An evaluation was conducted under the supervision and with the participation of the Company’s management, including the Chief Executive
Officer ("CEO") and Chief Financial Officer ("CFO"), over the effectiveness of the design and operation of the Company’s disclosure controls
and procedures as of December 31, 2019. Based on that evaluation, the CEO and CFO concluded that the Company’s disclosure controls
and procedures were effective as of such date to ensure that information required to be disclosed in the reports that it files or submits under
the Exchange Act is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms.
INTERNAL CONTROL OVER FINANCIAL REPORTING
The Company's management, including the CEO and CFO, confirm that there was no change in the Company's internal control over
financial reporting during the quarter ended December 31, 2019 that has materially affected, or is reasonably likely to materially affect, the
Company's internal control over financial reporting.
MANAGEMENT’S REPORT
Management’s Report and the Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting are
set forth in the Consolidated Financial Statements.
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
The following table summarizes information about the Company’s equity compensation plans as of December 31, 2019. All outstanding
awards relate to the Company’s common stock. Shares issued under all of the following plans may be from the Company’s treasury, newly
issued or both.
Equity compensation plan information
Plan category
Equity compensation plans approved by security holders
Equity compensation plans not approved by security holders
Total
Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights
Weighted-average
exercise price of
outstanding options,
warrants and rights
Number of securities
remaining available for
future issuance under
equity compensation plans
(excluding securities
reflected in column (a))
(a)
16,029,240 (1)
—
16,029,240
(b)
$ 126.54
—
$ 126.54
(c)
26,481,096
—
26,481,096
(1)
Includes 1,587,414 stock options granted under the McDonald’s Corporation 2001 Omnibus Stock Ownership Plan and 13,049,313 stock options and 1,392,513
restricted stock units granted under the McDonald's Corporation 2012 Omnibus Stock Ownership Plan.
Additional matters are incorporated herein by reference from the Company’s definitive proxy statement, which will be filed no later than
120 days after December 31, 2019.
McDonald's Corporation 2019 Annual Report 59
Exhibits and Financial Statement Schedules
a.
(1) All financial statements
Consolidated financial statements filed as part of this report and are included on pages 33 through 54 of this Form 10-K.
(2) Financial statement schedules
No schedules are required because either the required information is not present or is not present in amounts sufficient to require
submission of the schedule, or because the information required is included in the consolidated financial statements or the notes
thereto.
b.
Exhibits
The exhibits listed in the accompanying index are filed as part of this report.
McDonald’s Corporation Exhibit Index
Exhibit Number
Description
(3)
(a) Restated Certificate of Incorporation, effective as of May 23, 2019, incorporated herein by reference from Exhibit 3(a)
of Form 10-Q (File No. 001-05231), filed August 6, 2019.
(b) By-Laws, as amended and restated with effect as of December 6, 2019, incorporated herein by reference from Exhibit
3 of Form 8-K (File No. 001-05231), filed December 10, 2019.
(4)
Instruments defining the rights of security holders, including Indentures:*
(a) Senior Debt Securities Indenture, dated as of October 19, 1996, incorporated herein by reference from Exhibit (4)
(a) of Form S-3 Registration Statement (File No. 333-14141), filed October 15, 1996.
(b) Subordinated Debt Securities Indenture, dated as of October 18, 1996, incorporated herein by reference from Exhibit
(4)(b) of Form S-3 Registration Statement (File No. 333-14141), filed October 15, 1996.
(c) Description of Securities.
(10)
Material Contracts
(a) Directors' Deferred Compensation Plan, amended and restated effective as of May 26, 2016, incorporated herein by
reference from Exhibit 10(a)(i) of Form 10-Q (File No. 001-05231), for the quarter ended June 30, 2016.**
(b) McDonald’s Deferred Compensation Plan, effective January 1, 2017, incorporated herein by reference from Exhibit
10(b) of Form 10-K (File No. 001-05231), for the year ended December 31, 2016.**
(i)
First Amendment to the McDonald's Deferred Compensation Plan, effective as of May 1, 2018, incorporated
herein by reference from Exhibit 10(b)(i) of Form 10-Q (File No. 001-05231), for the quarter ended September
30, 2018.**
(c) McDonald’s Corporation Supplemental Profit Sharing and Savings Plan, effective as of September 1, 2001,
incorporated herein by reference from Exhibit 10(c) of Form 10-K (File No. 001-05231), for the year ended
December 31, 2001.**
(i)
(ii)
First Amendment to the McDonald’s Corporation Supplemental Profit Sharing and Savings Plan, effective as
of January 1, 2002, incorporated herein by reference from Exhibit 10(c)(i) of Form 10-K (File No. 001-05231),
for the year ended December 31, 2002.**
Second Amendment to the McDonald’s Corporation Supplemental Profit Sharing and Savings Plan, effective
January 1, 2005, incorporated herein by reference from Exhibit 10(c)(ii) of Form 10-K (File No. 001-05231), for
the year ended December 31, 2004.**
(d) McDonald’s Corporation Amended and Restated 2001 Omnibus Stock Ownership Plan, effective July 1, 2008,
incorporated herein by reference from Exhibit 10(h) of Form 10-Q (File No. 001-05231), for the quarter ended June
30, 2009.**
(i)
(ii)
First Amendment to the McDonald’s Corporation Amended and Restated 2001 Omnibus Stock Ownership
Plan, incorporated herein by reference from Exhibit 10(h)(i) of Form 10-K (File No. 001-05231), for the year
ended December 31, 2008.**
Second Amendment to the McDonald’s Corporation Amended and Restated 2001 Omnibus Stock Ownership
Plan as amended, effective February 9, 2011, incorporated herein by reference from Exhibit 10(h)(ii) of Form
10-K (File No. 001-05231), for the year ended December 31, 2010.**
(e) McDonald's Corporation 2012 Omnibus Stock Ownership Plan, effective June 1, 2012, incorporated herein by
reference from Exhibit 10(h) of Form 10-Q (File No. 001-05231), for the quarter ended September 30, 2012.**
(f)
Form of Executive Stock Option Grant Agreement in connection with the Amended and Restated 2001 Omnibus
Stock Ownership Plan, as amended, incorporated herein by reference from Exhibit 10(j) of Form 10-K (File No.
001-05231), for the year ended December 31, 2011.**
(g) Form of 2013 Executive Stock Option Award Agreement in connection with the 2012 Omnibus Stock Ownership Plan,
incorporated herein by reference from Exhibit 10(n) of Form 10-Q (File No. 001-05231), for the quarter ended March
31, 2013.**
McDonald's Corporation 2019 Annual Report 60
(h) Form of 2014 Executive Stock Option Award Agreement in connection with the 2012 Omnibus Stock Ownership Plan,
incorporated herein by reference from Exhibit 10(z) of Form 10-Q (File No. 001-05231), for the quarter ended March
31, 2014.**
(i) Offer Letter between Christopher Kempczinski and the Company, dated September 23, 2015, incorporated herein by
reference from Exhibit 10(u) of Form 10-Q (File No. 001-05231), for the quarter ended June 30, 2016.**
(j)
Form of Executive Confidentiality, Intellectual Property and Restrictive Covenant Agreement, incorporated herein by
reference from Exhibit 10(o) of Form 10-Q (File No. 001-05231), for the quarter ended March 31, 2017.**
(k) Form of 2018 Executive Stock Option Award Agreement in connection with the 2012 Omnibus Stock Ownership Plan,
incorporated herein by reference from Exhibit 10(q) of Form 10-Q (File No. 001-05231), for the quarter ended March
31, 2018. **
(l)
Form of 2018 Executive Performance-Based Restricted Stock Unit Award Agreement in connection with the 2012
Omnibus Stock Ownership Plan, incorporated herein by reference from Exhibit 10(r) of Form 10-Q (File No.
001-05231), for the quarter ended March 31, 2018. **
(m) Separation Agreement and General Release between Douglas Goare and the Company, dated January 7, 2019,
incorporated herein by reference from Exhibit 10(r) of Form 10-K (File No. 001-05231), for the year ended December
31, 2018.**
(n) McDonald's Corporation Target Incentive Plan, effective as of January 1, 2013, as Amended and Restated February
13, 2019, incorporated herein by reference from Exhibit 10(p) of Form 10-Q (File No. 001-05231), for the quarter
ended March 31, 2019.**
(o) McDonald's Corporation Officer Severance Plan, as Amended and Restated, effective January 1, 2019, incorporated
herein by reference from Exhibit 10(q) of Form 10-Q (File No. 001-05231), for the quarter ended March 31, 2019.**
(p) Form of 2019 Executive Stock Option Award Agreement in connection with the 2012 Omnibus Stock Ownership Plan,
incorporated herein by reference from Exhibit 10(r) of Form 10-Q (File No. 001-05231), for the quarter ended March
31, 2019.**
(q) Form of 2019 Executive Performance-Based Restricted Stock Unit Award Agreement in connection with the 2012
Omnibus Stock Ownership Plan, incorporated herein by reference from Exhibit 10(s) of Form 10-Q (File No.
001-05231), for the quarter ended March 31, 2019.**
(r) Separation Agreement and General Release between Stephen Easterbrook and the Company, dated October 31,
2019, incorporated herein by reference from Exhibit 10.1 of Form 8-K (File No. 001-05231), filed November 4, 2019.
Computation of Ratios.
Subsidiaries of the Registrant.
Consent of Independent Registered Public Accounting Firm.
Power of Attorney.
Rule 13a-14(a) Certification of Chief Executive Officer.
Rule 13a-14(a) Certification of Chief Financial Officer.
Certification pursuant to 18 U.S.C. Section 1350 by the Chief Executive Officer, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.
Certification pursuant to 18 U.S.C. Section 1350 by the Chief Financial Officer, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.
(12)
(21)
(23)
(24)
(31.1)
(31.2)
(32.1)
(32.2)
(101.INS)
XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are
embedded within the Inline XBRL document.
(101.SCH)
Inline XBRL Taxonomy Extension Schema Document.
(101.CAL)
Inline XBRL Taxonomy Extension Calculation Linkbase Document.
(101.DEF)
Inline XBRL Taxonomy Extension Definition Linkbase Document.
(101.LAB)
Inline XBRL Taxonomy Extension Label Linkbase Document.
(101.PRE)
Inline XBRL Taxonomy Extension Presentation Linkbase Document.
(104)
Cover Page Interactive Data File - the cover page XBRL tags are embedded within the Inline XBRL document.
* Other instruments defining the rights of holders of long-term debt of the registrant, and all of its subsidiaries for which consolidated
financial statements are required to be filed and which are not required to be registered with the Commission, are not included herein
as the securities authorized under these instruments, individually, do not exceed 10% of the total assets of the registrant and its
subsidiaries on a consolidated basis. An agreement to furnish a copy of any such instruments to the Commission upon request has
been filed with the Commission.
** Denotes compensatory plan.
McDonald's Corporation 2019 Annual Report 61
Form 10-K Cross-Reference Index
Item 1
Item 2
Item 1B
Item 1A
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk Factors and Cautionary Statement Regarding Forward-Looking Statements . . . .
Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional Item Information About our Executive Officers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3
Item 4
Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results of
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related
Shareholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence . . . . . . .
Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Part I
Part II
Part III
Part IV
Item 5
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B
Item 10
Item 11
Item 12
Item 13
Item 14
Item 15
Item 16
Page reference
Pages 3-5
Pages 3, 25-30
Not applicable
Page 31
Page 31
Not applicable
Page 32
Page 24
Page 22
Pages 3-33
Pages 17-19
Pages 33-58
Not applicable
Page 59
Not applicable
Page 32, (a)
(a)
Page 59
(a)
(a)
Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pages 60-61
Not applicable
Signatures
Page 63
(a) - Incorporated herein by reference from the Company's definitive proxy statement, which will be filed no later than 120 days after
December 31, 2019.
McDonald's Corporation 2019 Annual Report 62
Signatures
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
McDonald’s Corporation
(Registrant)
By
/s/ Kevin M. Ozan
Kevin M. Ozan
Corporate Executive Vice President and Chief Financial Officer
February 26, 2020
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons
on behalf of the registrant and in their capacities indicated below on the 26th day of February, 2020:
By
By
By
By
By
By
By
/s/ Lloyd H. Dean
Lloyd H. Dean
Director
/s/ Robert A. Eckert
Robert A. Eckert
Director
/s/ Catherine M. Engelbert
Catherine M. Enge bert
Director
/s/ Margaret H. Georgiadis
Margaret H. Georgiadis
Director
/s/ Enrique Hernandez, Jr.
Enrique Hernandez, Jr.
Chairman of the Board and Director
/s/ Catherine Hoovel
Catherine Hoovel
Corporate Vice President – Chief Accounting Officer
(Principal Accounting Officer)
/s/ Christopher J. Kempczinski
Christopher J. Kempczinski
President, Chief Executive Officer and Director
(Principal Executive Officer)
By
By
By
By
By
By
By
/s/ Richard H. Lenny
Richard H. Lenny
Director
/s/ John J. Mulligan
John J. Mulligan
Director
/s/ Kevin M. Ozan
Kevin M. Ozan
Corporate Executive Vice President and Chief Financial Officer
(Principal Financial Officer)
/s/ Sheila A. Penrose
Sheila A. Penrose
Director
/s/ John W. Rogers, Jr.
John W. Rogers, Jr.
Director
/s/ Paul S. Walsh
Paul S. Walsh
Director
/s/ Miles D. White
Miles D. White
Director
McDonald's Corporation 2019 Annual Report 63
MCDONALD’S CORPORATION
DESCRIPTION OF SECURITIES
DESCRIPTION OF COMMON STOCK
Exhibit 4(c)
McDonald’s may issue, from time to time, shares of our common stock, the general terms and provisions of which are
summarized below. This summary does not purport to be complete and is subject to, and is qualified in its entirety by express
reference to, the applicable provisions of our Restated Certificate of Incorporation, our Amended and Restated By-Laws, and the
DGCL. The prospectus supplement relating to an offering of our common stock will describe the details of the offering including
the number of shares offered, the initial offering price and updated market price and dividend information.
Authorized Shares
McDonald’s is authorized to issue up to 3.5 billion shares of common stock with one cent ($0.01) par value per share. As of
December 31, 2019, we had approximately 1.7 billion shares of common stock issued (including approximately 914.3 million
shares held in treasury) and had reserved approximately 42.5 million shares of common stock for issuance under various
employee or director incentive compensation and option plans. Shares of common stock are listed on the New York Stock
Exchange under the symbol “MCD”.
Dividend Rights
Holders of common stock are entitled to receive dividends when, as and if declared by the Board of Directors, out of assets
legally available for their payment, subject to the rights of holders of any preferred stock outstanding.
Voting Rights
Subject to any rights of the holders of any series of preferred stock pursuant to applicable law or the provision of the
certificate of designation creating that series, all voting rights are vested in the holders of shares of common stock. Each holder
of common stock is entitled to one vote per share, and voting rights are noncumulative.
Liquidation Rights
In the event of our voluntary or involuntary liquidation, dissolution or winding up, the holders of common stock will be entitled
to share equally in any of our assets available for distribution after the payment in full of all debts and distributions and after the
holders of any series of outstanding preferred stock have received their liquidation preferences in full.
Other Rights
Holders of shares of common stock are not entitled to preemptive rights. Shares of common stock are not convertible into
shares of any other class of capital stock. If we merge or consolidate with or into another company and as a result our common
stock is converted into or exchangeable for shares of stock, other securities or property (including cash), all holders of common
stock will be entitled to receive the same kind and amount of consideration per share of common stock.
Transfer Agent and Registrar
Computershare Investor Services, LLC is the transfer agent and registrar for our common stock.
Provisions Related to a Change in Control
Some provisions of our Restated Certificate of Incorporation, our Amended and Restated By-Laws and the DGCL may have
the effect of delaying, deferring or preventing a tender offer for or the attempted takeover of the Company. Our Restated
Certificate of Incorporation and Amended and Restated By-Laws, in accordance with the DGCL, provide for the following:
Board of Directors. That (a) the Board of Directors may establish the number of directors who constitute the Board of
Directors; and (b) newly-created directorships and vacancies on the Board of Directors other than at the annual meeting are
filled by majority vote of the remaining directors.
Special Meetings. That special meetings of stockholders may be called only by our Board of Directors pursuant to a
resolution approved by a majority of the entire Board of Directors or by the Secretary of the Company at the written request
of stockholders who have a “net long position” (as defined in our Restated Certificate of Incorporation) of not less than 25%
of the outstanding shares of our common stock.
Stockholder Action by Written Consent. That all stockholder action be taken at a duly called annual or special meeting of
the stockholders and not by any consent in writing.
Requirements for Advance Notification of Stockholder Nominations and Proposals. That we must be given advance notice
for a stockholder to nominate directors for election and to present any other business at a stockholder meeting.
Delaware Takeover Statute. We are subject to Section 203 of the DGCL. In general, Section 203 prohibits a publicly-held
Delaware corporation from engaging in a “business combination” with an “interested stockholder” for a period of three years
following the date the person became an interested stockholder, unless the “business combination” or the transaction in
which the person became an interested stockholder is approved in a prescribed manner or, upon consummation of the
transaction which resulted in the stockholder becoming an interested stockholder, the interested stockholder owns at least
85% of the corporation’s voting stock outstanding at the time the transaction commenced, excluding for purposes of
determining the outstanding voting stock (but not the outstanding voting stock owned by the interested stockholder) those
shares owned (i) by persons who are directors and also officers, and (ii) employee stock plans in which employee
participants do not have the right to determine confidentially whether shares held subject to the plan will be tendered in a
tender or exchange offer. Generally, a “business combination” includes a merger, asset or stock sale, or other transaction
resulting in a financial benefit to the interested stockholder. Generally, an “interested stockholder” is a person who (i) owns
15% or more of a corporation’s outstanding voting stock, or (ii) is an affiliate or associate of a corporation who owns or,
within three years prior to the determination of interested stockholder status, did own, 15% or more of a corporation’s
outstanding voting stock; and the affiliates and associates of such person. The existence of this provision may have an anti-
takeover effect with respect to transactions not approved in advance by the Board of Directors, including discouraging
attempts that might result in a premium over the market price for the shares of common stock held by stockholders.
Additional Authorized Shares of Capital Stock. The additional shares of authorized common stock and preferred stock
available for issuance could be issued at such times, under such circumstances and with such terms and conditions as to
further delay, deter or prevent a change in control.
Exhibit 12. Computation of Ratios
Fixed-Rate Debt as a Percent of Total Debt(1)(2)
Dollars in millions
Total debt obligations
Fair value adjustments
Deferred debt costs
Debt obligations before fair value adjustments and deferred debt
costs
Fixed-rate debt
Fixed-rate debt as a percent of total debt
Years ended December 31, 2019
$34,177.2
(12.1)
140.4
$34,305.5
$31,466.8
2018
$31,075.3
12.0
129.0
$31,216.3
$28,358.1
2017
$29,536.4
6.2
120.5
$29,663.1
$26,345.0
92%
91%
89%
(1) Based on debt obligations before the effects of fair value hedging adjustments and deferred debt costs. These effects are excluded as they have no impact on the
obligation at maturity. See Debt Financing note to the consolidated financial statements.
(2)
Includes the effect of interest rate swaps.
Foreign Currency-Denominated Debt as a Percent of Total Debt(1)
Dollars in millions
Total debt obligations
Fair value adjustments
Years ended December 31, 2019
$34,177.2
(12.1)
Deferred debt costs
Debt obligations before fair value adjustments and deferred debt
costs
Foreign currency-denominated debt
Foreign currency-denominated debt as a percent of total debt
2018
$31,075.3
12.0
129.0
$31,216.3
$11,790.6
2017
$29,536.4
6.2
120.5
$29,663.1
$12,379.8
140.4
$34,305.5
$12,916.0
38%
38%
42%
(1) Based on debt obligations before the effects of fair value hedging adjustments and deferred debt costs. These effects are excluded as they have no impact on the
obligation at maturity. See Debt Financing note to the consolidated financial statements.
Total Debt as a Percent of Total Capitalization(1)(2)
Dollars in millions
Total debt obligations
Fair value adjustments
Deferred debt costs
Debt obligations before fair value adjustments and deferred debt
costs
Total capitalization
Total debt as a percent of total capitalization
Years ended December 31, 2019
$34,177.2
(12.1)
140.4
$34,305.5
$26,095.2
2018
$31,075.3
12.0
129.0
$31,216.3
$24,957.9
2017
$29,536.4
6.2
120.5
$29,663.1
$26,395.1
131%
125%
112%
(1) Based on debt obligations before the effects of fair value hedging adjustments and deferred debt costs. These effects are excluded as they have no impact on the
obligation at maturity. See Debt Financing note to the consolidated financial statements.
(2) Total capitalization represents debt obligations before fair value adjustments and deferred debt costs, and total shareholders' equity.
Cash Provided by Operations as a Percent of Total Debt(1)
Dollars in millions
Total debt obligations
Fair value adjustments
Years ended December 31, 2019
$34,177.2
(12.1)
Deferred debt costs
Debt obligations before fair value adjustments and deferred debt
costs
Cash provided by operations
Cash provided by operations as a percent of total debt
2018
$31,075.3
12.0
129.0
$31,216.3
$ 6,966.7
2017
$29,536.4
6.2
120.5
$29,663.1
$ 5,551.2
140.4
$34,305.5
$ 8,122.1
24%
22%
19%
(1) Based on debt obligations before the effects of fair value hedging adjustments and deferred debt costs. These effects are excluded as they have no impact on the
obligation at maturity. See Debt Financing note to the consolidated financial statements.
Free Cash Flow and Free Cash Flow Conversion Rate
Dollars in millions
Years ended December 31, 2019
2018
2017
Cash Provided by Operations
Less: Capital expenditures
Free cash flow
Divided by: Net income
Free cash flow conversion rate
$ 8,122.1
$ 6,966.7
$ 5,551.2
2,393.7
2,741.7
1,853.7
$ 5,728.4
$ 4,225.0
$ 3,697.5
6,025.4
5,924.3
5,192.3
95.1%
71.3%
71.2%
Reconciliation of Returns on Incremental Invested Capital
ROIIC is a measure reviewed by management over one-year and three-year time periods to evaluate the overall profitability of our markets,
the effectiveness of capital deployed and the future allocation of capital. This measure is calculated using operating income and constant
foreign exchange rates to exclude the impact of foreign currency translation. The numerator is the Company’s incremental operating income
plus depreciation and amortization from the base period.
The denominator is the weighted-average cash used for investing activities during the applicable one-or three-year period. The
weighted-average cash used for investing activities is based on a weighting applied on a quarterly basis. These weightings are used to
reflect the estimated contribution of each quarter’s investing activities to incremental operating income. For example, fourth quarter 2019
investing activities are weighted less because the assets purchased have only recently been deployed and would have generated little
incremental operating income (12.5% of fourth quarter 2019 investing activities are included in the one-year and three-year calculations). In
contrast, fourth quarter 2018 is heavily weighted because the assets purchased were deployed more than 12 months ago, and therefore
have a full-year impact on 2019 operating income, with little or no impact to the base period (87.5% and 100.0% of fourth quarter 2018
investing activities are included in the one-year and three-year calculations, respectively). Cash used for investing activities can vary
significantly by quarter, resulting in a weighted-average that may be higher or lower than the simple average of the periods presented.
Management believes that weighting cash used for investing activities provides a more accurate reflection of the relationship between its
investments and returns than a simple average.
The reconciliations to the most comparable measurements, in accordance with accounting principles generally accepted in the U.S., for
the numerator and denominator of the one-year and three-year ROIIC are as follows:
One-year ROIIC calculation (dollars in millions):
Three-year ROIIC calculation (dollars in millions):
Years ended December 31,
2019
2018
NUMERATOR:
Operating income
$ 9,069.8
$8,822.6
Depreciation and amortization
Currency translation(1)
Change in operating income plus depreciation and
1,617.9
1,482.0
Increase/
(decrease)
$ 247.2
135.9
307.2
Years ended December 31,
2019
2016
Increase/
(decrease)
NUMERATOR:
Operating income
$ 9,069.8
$7,744.5
$ 1,325.3
Depreciation and amortization
Currency translation(1)
Change in operating income plus depreciation and
1,617.9
1,516.5
101.4
171.5
amortization (at constant foreign exchange rates)
$ 690.3
amortization (at constant foreign exchange rates)
$ 1,598.2
DENOMINATOR:
DENOMINATOR:
Weighted-average cash used for
investing activities(2)
Currency translation(1)
Weighted-average cash used for investing activities
(at constant foreign exchange rates)
$3,013.8
8.1
$3,021.9
Weighted-average cash used for
investing activities(2)
Currency translation(1)
Weighted-average cash used for investing activities
(at constant foreign exchange rates)
One-year ROIIC(3)
22.8%
Three-year ROIIC(3)
$ 3,931.1
7.5
$ 3,938.6
40.6%
(1) Represents the effect of foreign currency translation by translating results at an average exchange rate for the periods measured.
(2) Represents one-year and three-year, respectively, weighted-average cash used for investing activities, determined by applying the weightings below to the cash
(provided by) used for investing activities for each quarter in the two-year and four-year periods ended December 31, 2019.
Cash (provided by) used for
investing activities
AS A PERCENT
Quarters ended:
March 31
June 30
September 30
December 31
Years ended December 31,
2019
2018
$ 3,071.1
$ 2,455.1
Cash (provided by) used
for investing activities
AS A PERCENT
Quarters ended:
Years ended December 31,
2019
2018
2017
2016
$ 3,071.1
$ 2,455.1
$ (562.0) $ 981.6
87.5%
12.5%
March 31
62.5
37.5
12.5
37.5
62.5
87.5
June 30
September 30
December 31
87.5%
62.5
37.5
12.5
100.0%
100.0
100.0
100.0
100.0%
100.0
100.0
100.0
12.5%
37.5
62.5
87.5
(3) Significant investing cash flows resulting from the Company's strategic refranchising initiatives impacted the three-year ROIIC calculation by 16.0%. Excluding
these cash flows, three-year ROIIC was 24.6%.
Exhibit 21. Subsidiaries of the Registrant
Name of Subsidiary [State or Country of Incorporation]
Domestic Subsidiaries
McDonald's Deutschland LLC [Delaware]
McDonald's Development Italy LLC [Delaware]
McDonald's Global Markets LLC [Delaware]
McDonald's International Property Company, Ltd. [Delaware]
McDonald's Real Estate Company [Delaware]
McDonald's Restaurant Operations Inc. [Delaware]
McDonald's USA, LLC [Delaware]
McD Asia Pacific, LLC [Delaware]
Foreign Subsidiaries
3072447 Nova Scotia Company [Canada]
HanGook McDonald's Co. Ltd. [South Korea]
Limited Liability Company "NRO" [Russia]
Moscow-McDonalds [Russia]
McDonald's Limited Liability Company [Russia]
McD APMEA Singapore Investments Pte. Ltd. [Singapore]
MCD Europe Limited [United Kingdom]
MCD Global Franchising Limited [United Kingdom]
McDonald's Australia Limited [Australia]
McDonald's France S.A.S. [France]
McDonald's Franchise GmbH [Austria]
McDonald's GmbH [Germany]
McDonald's Immobilien Gesellschaft mit beschränkter Haftung [Germany]
McDonald's Liegenschaftsverwaltung Gesellschaft m.b.H [Austria]
McDonald's Nederland B.V. [Netherlands]
McDonald's Polska Sp. z o.o [Poland]
McDonald's Real Estate LLP [United Kingdom]
McDonald's Restaurants Limited [United Kingdom]
McDonald's Restaurants of Canada Limited [Canada]
McDonald's Suisse Development Sàrl [Switzerland]
McDonald's Suisse Franchise Sàrl [Switzerland]
McDonald's Suisse Restaurants Sàrl [Switzerland]
Restaurantes McDonald's, S.A.U. [Spain]
The names of certain subsidiaries have been omitted because they do not constitute significant subsidiaries. These include, but are not limited to: McDonald's
Latin America, LLC [Delaware] and other domestic and foreign, direct and indirect subsidiaries of the registrant, including 49 wholly-owned subsidiaries of
McDonald's USA, LLC, many of which operate one or more McDonald's restaurants within the United States and the District of Columbia.
[ ] Brackets indicate state or country of incorporation and do not form part of corporate name.
Exhibit 23. Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the Registration Statements of McDonald's Corporation (listed below) and in the related
prospectuses of our reports dated February 26, 2020 with respect to the consolidated financial statements of McDonald's Corporation and
the effectiveness of internal control over financial reporting of McDonald's Corporation, included in this Annual Report (Form 10-K) for the
year ended December 31, 2019.
Commission File No. for Registration Statements
Form S-3
333-226380
Forms S-8
333-230498
333-225280
333-71656
333-115770
333-149990
333-177314
333-193015
ERNST & YOUNG LLP
Chicago, Illinois
February 26, 2020
Exhibit 24. Power of Attorney
Power of Attorney
KNOW ALL PERSONS BY THESE PRESENTS, that each of the undersigned, being a director or officer, or both, of McDonald's
Corporation, a Delaware corporation (the “Company”), hereby constitutes and appoints Denise A. Horne, Catherine Hoovel, Kevin M. Ozan
and Jerome N. Krulewitch, and each one of them, as his or her true and lawful attorneys-in-fact and agents, with full power of substitution
and resubstitution, for him or her and in his or her name, place and stead, in any and all capacities to execute any and all amendments to
the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2019, to be filed with the U.S. Securities and Exchange
Commission by the Company under the Securities Exchange Act of 1934, as amended, with all exhibits thereto, and other documents in
connection therewith, granting unto said attorneys-in-fact and agents, and each one of them, full power and authority to do and perform
each and every act and thing requisite or necessary to be done in and about the premises, as fully to all intents and purposes as he or she
might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any one of them, or their or his or
her substitutes, may lawfully do or cause to be done by virtue hereof.
This Power of Attorney may be signed in any number of counterparts, each of which shall be an original, with the same effect as if the
signatures thereto and hereto were upon the same instrument.
IN WITNESS WHEREOF, each of the undersigned has executed this Power of Attorney on and as of the 26th day of February, 2020.
/s/ Lloyd H. Dean
Lloyd H. Dean
Director
/s/ Robert A. Eckert
Robert A. Eckert
Director
/s/ Catherine M. Engelbert
Catherine M. Engelbert
Director
/s/ Margaret H. Georgiadis
Margaret H. Georgiadis
Director
/s/ Enrique Hernandez, Jr.
Enrique Hernandez, Jr.
Chairman of the Board and Director
/s/ Catherine Hoovel
Catherine Hoovel
Corporate Vice President – Chief Accounting Officer
(Principal Accounting Officer)
/s/ Christopher J. Kempczinski
Christopher J. Kempczinski
President, Chief Executive Officer and Director
(Principal Executive Officer)
/s/ Richard H. Lenny
Richard H. Lenny
Director
/s/ John J. Mulligan
John J. Mulligan
Director
/s/ Kevin M. Ozan
Kevin M. Ozan
Corporate Executive Vice President and Chief Financial Officer
(Principal Financial Officer)
/s/ Sheila A. Penrose
Sheila A. Penrose
Director
/s/ John W. Rogers, Jr.
John W. Rogers, Jr.
Director
/s/ Paul S. Walsh
Paul S. Walsh
Director
/s/ Miles D. White
Miles D. White
Director
Exhibit 31.1. Rule 13a-14(a) Certification of Chief Executive Officer
I, Christopher J. Kempczinski, certify that:
(1)
(2)
(3)
(4)
I have reviewed this annual report on Form 10-K of McDonald’s Corporation;
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading
with respect to the period covered by this report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented
in this report;
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)
(b)
(c)
(d)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed
under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries,
is made known to us by others within those entities, particularly during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this
report based on such evaluation; and
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
(5)
The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing
the equivalent functions):
(a)
(b)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial
information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal control over financial reporting.
Date: February 26, 2020
/s/ Christopher J. Kempczinski
Christopher J. Kempczinski
President and Chief Executive Officer
Exhibit 31.2. Rule 13a-14(a) Certification of Chief Financial Officer
I, Kevin M. Ozan, certify that:
(1)
(2)
(3)
(4)
I have reviewed this annual report on Form 10-K of McDonald’s Corporation;
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading
with respect to the period covered by this report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented
in this report;
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)
(b)
(c)
(d)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed
under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries,
is made known to us by others within those entities, particularly during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this
report based on such evaluation; and
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
(5)
The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing
the equivalent functions):
(a)
(b)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial
information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal control over financial reporting.
Date: February 26, 2020
/s/ Kevin M. Ozan
Kevin M. Ozan
Corporate Executive Vice President and
Chief Financial Officer
Exhibit 32.1. Certification pursuant to 18 U.S.C. Section 1350 by the Chief Executive Officer, as
Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States
Code), the undersigned officer of McDonald’s Corporation (the “Company”), does hereby certify, to such officer’s knowledge, that the Annual
Report on Form 10-K for the year ended December 31, 2019 of the Company fully complies with the requirements of Section 13(a) or 15(d)
of the Securities Exchange Act of 1934 and information contained in the Form 10-K fairly presents, in all material respects, the financial
condition and results of operations of the Company.
Date: February 26, 2020
/s/ Christopher J. Kempczinski
Christopher J. Kempczinski
President and Chief Executive Officer
Exhibit 32.2. Certification pursuant to 18 U.S.C. Section 1350 by the Chief Financial Officer, as Adopted
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States
Code), the undersigned officer of McDonald’s Corporation (the “Company”), does hereby certify, to such officer’s knowledge, that the Annual
Report on Form 10-K for the year ended December 31, 2019 of the Company fully complies with the requirements of Section 13(a) or 15(d)
of the Securities Exchange Act of 1934 and information contained in the Form 10-K fairly presents, in all material respects, the financial
condition and results of operations of the Company.
Date: February 26, 2020
/s/ Kevin M. Ozan
Kevin M. Ozan
Corporate Executive Vice President and
Chief Financial Officer