2012 ANNUAL REPORT
Dear Fellow Shareholders,
2012 was a pivotal year for MDC Partners, thanks to the tremendous dedication of
my colleagues across the network and the transformative work they are delivering
to their clients. Before I articulate how our vision will continue to drive our growth
in 2013, I would like to share how we arrived at our current position, and its
significance to our company’s growth trajectory.
Since MDC Partners became wholly invested in the advertising and marketing
industry in 2007, we have almost tripled in size. In 2012, we shifted out of
investment mode, refocusing on maximizing our partnerships, expanding margins
and converting incremental revenue into cash flow and profits. Our financial results
are proof positive of the long-term and still increasing value of these investments, as
our partnerships drive increased efficiency, scale, and help to further diversify our
business.
Organic growth has always served as a crucial benchmark, as it is one of the
strongest indicators that we are successfully partnering with clients to drive
financial and operational results for them. Our history has long shown our organic
growth to outpace and outperform that of the industry – 4x the industry over the
last seven years. In 2012 our organic revenue growth of 8.4% far outpaced the
industry again.
Our success with existing clients has enhanced our standing relative to our
competition. We are seeing more new business opportunities than ever before, and
these opportunities are of more significance, and are being awarded across more
agencies and disciplines. With $137 million in net new business wins, 2012 brought
our highest level of net new business in MDC Partners history.
2012 also brought us new levels of recognition from our industry peers, and we are
proud to celebrate the award winning results of our work for our clients. MDC
Partners received a staggering amount of top honors at the Cannes Lions
International Festival of Creativity, especially relative to agency groups of our size.
72andSunny was named Agency of the Year, Anomaly was named a Standout
Agency, and TargetCast and Vitro Agencies to Watch by Advertising Age. Fast
Company proclaimed 72andSunny and Anomaly to be two of the top 50 most
innovative companies, and MediaPost awarded TargetCast with the title of Agency of
the Year. Perhaps most exciting, six of the clients named to Advertising Age’s Top 10
Marketers of 2012 are MDC clients. While industry accolades are rewarding, we only
win when our clients win. To fuel the success of these clients is a win for creativity,
substantiating our belief that the best talent drives the best and most effective work.
1
To support our partners with the very best resources the industry has to offer, we
bolstered our strategic resources group to ensure we fully leverage the scale of our
business. Specifically, we have invested in the areas of procurement and broad
business development resources, strengthening our agencies’ stance in the market
on an individual and collective basis. These enhancements have provided
opportunities to cross-sell and collaborate, increasing our capabilities, capacity and
efficiency, and strengthening our infrastructure.
As a result of our hard work, we delivered exceptionally strong financial results
across all metrics. Our revenue growth of 13.9%, EBITDA growth of 27.2% and
EBITDA margin expansion of 120 basis points, demonstrate our ability to drive
conversion of incremental revenue to the bottom line. Importantly, our free cash
flow increased 98% and we materially improved our net-debt to EBITDA leverage
ratio from 4.0x to 3.0x, significantly strengthening our balance sheet.
So what do these marks of success mean for MDC’s future? We believe our progress
in 2012 positions us to sustain our relative growth and outperformance in the
industry for years to come. We believe we are poised for even higher levels of
achievement, as we will continue to capitalize on our momentum and maximize the
value of our exceptional agency partnerships. More specifically, we believe that we
will deliver EBITDA margins of 15-17% in the coming years.
Our faster growing businesses are our higher-margin businesses, so as clients trust
more of their marketing challenges to us and we gain market share, we are doing so
at a higher return. Since we doubled the size of our business in the last three years,
many of our businesses were only recently acquired. As these businesses grow to
comprise a greater portion of our portfolio, we are not only increasing our
cumulative margins, but we are further diversifying our revenue and client mix. In
fact, our largest client is approximately only 5% of our revenue (decreased from
16% in 2009), with our top 10 clients comprising only 26% of our revenue (down
from 49%). Our business is increasingly stable with 71% of revenue now
represented by retainer-based clients. As we drive improved conversion of revenue
growth to the bottom line, we will continue to scale the business to the benefit of
our clients and shareholders alike.
We also expect our international strategy to continue to pay off. North America only
represents approximately half of the world’s marketing spend, but represents 95%
of our current revenue. In 2013, we anticipate we will benefit from the business that
has led us abroad. Anomaly, 72andSunny, Allison + Partners, Kwittken and CP+B
successfully established footholds overseas, and, in early 2013, we have begun our
first forays into Asia with both Allison + Partners and Anomaly in China.
We have long held a distinct view of the industry, and benefitted from our
entrepreneurial culture and agile, collaborative approach. Most recently, we have
applied these beliefs to the media space, with Maxxcom Global Media. As our media
services platform, Maxxcom has already opened doors to more significant
2
opportunities, delivering break-through results as we challenge the notion that scale
alone wins. Maxxcom agencies growth outperformed the broader portfolio in 2012,
and while it is just getting started we are thrilled at the potential for accelerated
growth over time.
In last year’s letter, I made a commitment to improving our balance sheet, and in
2012, we achieved our leverage goals even while funding $100 million of
acquisitions and deferred acquisition consideration. We maintain our commitment
to realizing a net debt-to-EBITDA multiple below 2.5 times.
Our early success in these efforts has already paid huge dividends in the refinancing
of our balance sheet at a 5.5% blended rate in March of 2013. We issued $550
million of Senior Notes due 2020, reducing the interest rate by 525 basis points
from the prior Senior Notes issued in 2009. In addition, the expanded $225 million
Revolving Bank Facility at LIBOR +200 basis points carries a 50 basis point
reduction in the spread over LIBOR from MDC’s prior revolver. This enhanced
capital structure, not only materially lowers our interest costs, but also affords us
superior operating flexibility as our business continues to grow and scale globally.
We at MDC Partners have never been more enthusiastic about what we can
accomplish. We are confident that our competitive position is the strongest it has
ever been. Clients, and accordingly the market, respond to our vision, our values,
and the way we have borne those out through our actions. We are truly
entrepreneurs at heart, and as promised, we have partnered with the best talent in
the industry. Talent that believes in remaining nimble and agile; talent that prefers
the perspective of the insurgent; talent that believes the ultimate measure of success
and progress is business transformation that drives results and return on marketing
investment. Our strategy has required dedication, patience, and unwavering effort
and support. We could not be more proud to proceed into 2013 with the knowledge
that our talent is the driving force behind our success, and behind change in the
industry at large.
I would like to humbly extend my gratitude, on behalf of MDC Partners, to our
dedicated group of 8,000+ talented employees and partners, our Board of Directors,
and you, our shareholders. Your continued confidence and investment in our
business is of the utmost value and importance. Our vision and interests are clearly
aligned with yours, as our management team and Board proudly retain significant
ownership of MDC Partners’ shares. Strengthened by your partnership, we look
forward to all that we will accomplish in 2013 and the years beyond.
Sincerely,
Miles S. Nadal
Founder, Chairman and Chief Executive Officer
3
Comparison of 5 Years’ Cumulative Total Return among MDC Partners,
the S&P 500 Index and Peer Group
Set forth below is a line graph comparing the yearly percentage change in the company’s cumulative total
shareholder return for the last five years to that of the Standard & Poor’s 500 Stock Index, Russell 2000 Index
and a peer group of publicly held corporate communications and marketing holding companies. The peer
group consists of The Interpublic Group of Companies, Inc., Omnicom Group, Inc. and WPP Group plc. The
graph below shows the value at the end of each year (December 31st) of each $100 invested in our common
stock, the S&P 500 Index, Russell 2000 Index and the peer group. The graph assumes the reinvestment of
dividends. Total shareholder return for the peer group is weighted according to market capitalization at the
beginning of each annual period.
MDC Partners Inc.
Comparison of 5-Year Cumulative Total Return
$250
$200
$150
$100
$50
$0
MDC Partners
S&P 500
Russell 2000
Peer Group
2007
2008
2009
2010
2011
2012
MDC Partners . . . . . . . . . . . . . . . . . . . . .
S&P 500 Index. . . . . . . . . . . . . . . . . . . . .
Russel 2000 Index . . . . . . . . . . . . . . . . . .
Peer Group . . . . . . . . . . . . . . . . . . . . . . .
2007
100.00
100.00
100.00
100.00
2008
31.21
63.00
66.21
58.98
2009
85.63
79.67
84.20
92.42
2010
182.69
91.68
106.82
136.35
2011
147.91
93.61
102.36
111.75
2012
131.96
108.59
119.10
141.24
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended December 31, 2012
Commission File Number 001-13178
MDC PARTNERS INC.
(Exact Name of Registrant as Specified in Its Charter)
Canada
(State or Other Jurisdiction of
Incorporation or Organization)
98-0364441
(I.R.S. Employer
Identification Number)
745 Fifth Avenue,
New York, NY, 10151
(646) 429-1800
(Address, Including Zip Code, and Telephone Number, Including Area Code, of Registrant’s Principal Executive Offices)
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class
Name of Each Exchange on Which Registered
Class A Subordinate Voting Shares, no par value
NASDAQ; Toronto Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes (cid:2) No (cid:3)
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes (cid:2) No (cid:3)
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes (cid:3) No (cid:2)
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes (cid:3) No (cid:2)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in
Part III of this Form 10-K or any amendment to this Form 10-K. □
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller
reporting company. (Check one):
Large Accelerated Filer □ Accelerated Filer (cid:3)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes (cid:2) No (cid:3)
Smaller reporting company □
Non-Accelerated □
The aggregate market value of the shares of all classes of voting and non-voting common stock of the registrant held by
non-affiliates as of June 30, 2012 was approximately $283.4 million, computed upon the basis of the closing sales price
($11.03/share) of the Class A subordinate voting shares on that date.
As of February 28, 2013, there were 31,840,151 outstanding shares of Class A subordinate voting shares without par value, and
2,503 outstanding shares of Class B multiple voting shares without par value, of the registrant.
MDC PARTNERS INC.
TABLE OF CONTENTS
PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Item 5.
Item 6.
Item 7.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unresolved Staff Comments
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II
Market for Registrant’s Common Equity and Related Stockholder Matters . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results of
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . .
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Item 15.
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements With Accountants on Accounting and Financial
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III
Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exhibits and Financial Statements Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Page
1
8
14
14
14
14
15
17
19
41
42
95
95
97
98
99
99
99
99
100
102
i
References in this Annual Report on Form 10-K to ‘‘MDC Partners’’, ‘‘MDC’’, the ‘‘Company,’’ ‘‘we,’’
‘‘us’’ and ‘‘our’’ refer to MDC Partners Inc. and, unless the context otherwise requires or otherwise is
expressly stated, its subsidiaries.
All dollar amounts are stated in US dollars unless otherwise stated.
DOCUMENTS INCORPORATED BY REFERENCE
The following sections of the Proxy Statement for the Annual Meeting of Stockholders to be held on
June 6, 2013, are incorporated by reference in Parts I and III: ‘‘Election of Directors,’’ ‘‘Section 16(a)
Beneficial Ownership Reporting Compliance,’’ ‘‘Executive Compensation,’’ ‘‘Report of the Human Resources
& Compensation Committee on Executive Compensation,’’ ‘‘Outstanding Shares,’’ ‘‘Appointment of
Auditors,’’ and ‘‘Certain Relationships and Related Transactions’’.
AVAILABLE INFORMATION
Information regarding the Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and any amendments to these reports, will be made available, free of charge, at
the Company’s website at http://www.mdc-partners.com, as soon as reasonably practicable after the Company
electronically files such reports with or furnishes them to the Securities and Exchange Commission (‘‘SEC’’).
The information found on, or otherwise accessible through, the Company’s website is not incorporated into,
and does not form a part of, this Annual Report or Form 10-K. Any document that the Company files with the
SEC may also be read and copied at the SEC’s public reference room located at 100 F. Street, N.E.,
Washington, DC 20549. Please call the SEC at 1 (800) SEC-0330 for further information on the public
reference room. The Company’s filings are also available to the public from the SEC’s website at
http://www.sec.gov.
The Company’s Code of Conduct, Whistleblower Policy, and each of the charters for the Audit
Committee, Human Resources & Compensation Committee and the Nominating and Corporate Governance
Committee, are available free of charge on the Company’s website at http://www.mdc-partners.com or by
writing to MDC Partners Inc., 745 Fifth Avenue, New York, NY 10151, Attention: Investor Relations.
ii
FORWARD-LOOKING STATEMENTS
This document contains forward-looking statements. The Company’s representatives may also make
forward-looking statements orally from time to time. Statements in this document that are not historical facts,
including statements about the Company’s beliefs and expectations, recent business and economic trends,
potential acquisitions, estimates of amounts for deferred acquisition consideration and ‘‘put’’ option rights,
constitute forward-looking statements. These statements are based on current plans, estimates and projections,
and are subject to change based on a number of factors, including those outlined in this section.
Forward-looking statements speak only as of the date they are made, and the Company undertakes no
obligation to update publicly any of them in light of new information or future events, if any.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could
cause actual results to differ materially from those contained in any forward-looking statements. Such risk
factors include, but are not limited to, the following:
•
•
•
•
•
•
•
risks associated with severe effects of international, national and regional economic conditions;
the Company’s ability to attract new clients and retain existing clients;
the spending patterns and financial success of the Company’s clients;
the Company’s ability to retain and attract key employees;
the Company’s ability to remain in compliance with its debt agreements and the Company’s ability
to finance its contingent payment obligations when due and payable, including but not limited to
those relating to ‘‘put’’ option rights and deferred acquisition consideration;
the successful completion and integration of acquisitions which complement and expand the
Company’s business capabilities; and
foreign currency fluctuations.
The Company’s business strategy includes ongoing efforts to engage in material acquisitions of ownership
interests in entities in the marketing communications services industry. The Company intends to finance these
acquisitions by using available cash from operations, from borrowings under its WF Credit Agreement and
through incurrence of bridge or other debt financing, any of which may increase the Company’s leverage
ratios, or by issuing equity, which may have a dilutive impact on existing shareholders proportionate
ownership. At any given time, the Company may be engaged in a number of discussions that may result in
one or more material acquisitions. These opportunities require confidentiality and may involve negotiations
that require quick responses by the Company. Although there is uncertainty that any of these discussions will
result in definitive agreements or the completion of any transactions, the announcement of any such
transaction may lead to increased volatility in the trading price of the Company’s securities.
Investors should carefully consider these risk factors and the additional risk factors outlined in more
detail in this Annual Report on Form 10-K under the caption ‘‘Risk Factors’’ and in the Company’s other
SEC filings.
SUPPLEMENTARY FINANCIAL INFORMATION
The Company reports its financial results in accordance with generally accepted accounting principles
(‘‘GAAP’’) of the United States of America (‘‘US GAAP’’). However, the Company has included certain
non-US GAAP financial measures and ratios, which it believes, provide useful information to both
management and readers of this report in measuring the financial performance and financial condition of the
Company. These measures do not have a standardized meaning prescribed by US GAAP and, therefore, may
not be comparable to similarly titled measures presented by other publicly traded companies, nor should they
be construed as an alternative to other titled measures determined in accordance with US GAAP.
iii
[This page intentionally left blank.]
Item 1. Business
MDC PARTNERS INC.
PART I
BUSINESS
MDC was formed by Certificate of Amalgamation effective December 19, 1986, pursuant to the Business
Corporations Act (Ontario). Effective December 19, 1986, MDC amalgamated with Branbury Explorations
Limited, and thereby became a public company operating under the name of MDC Corporation. On January 1,
2004, MDC changed its name to its current name, MDC Partners Inc., and on June 28, 2004, MDC was
continued under Section 187 of the Canada Business Corporations Act. MDC’s registered address is located at
45 Hazelton Avenue, Toronto, Ontario, M5R 2E3, and head office address is located at 745 Fifth Avenue,
New York, NY 10151.
MDC is a leading provider of marketing, activation, communications and marketing effectiveness
solutions and services to customers globally with operating units throughout the world.
MDC’s subsidiaries provide a comprehensive range of customized marketing, activation, communications
and consulting services, including a wide range of advertising and consumer communication services, media
management and effectiveness across all channels, interactive and mobile marketing, direct marketing,
database and customer relationship management, sales promotion, corporate communications, market research,
date and analytics and insights, corporate identity, design and branding, social media, marketing, product and
service innovation, ecommerce and other related services.
Part I — Business
MDC’s strategy is to build, grow and acquire market-leading businesses that deliver innovative,
value-added marketing, activation, communications and strategic consulting services to their clients. MDC
Partners strives to be a partnership of marketing communications and consulting companies (or Partners)
whose strategic, creative and innovative solutions are media-agnostic, challenge the status quo and achieve
measurable superior returns on investment and transformative growth and business performance for clients
and stakeholders.
MDC’s Corporate Group ensures that MDC is the most Partner-responsive marketing services network
through its strategic mandate to help Partner firms find clients, talent and tuck under acquisitions, as well as
cross-sell services and enhance their culture for innovation and growth. MDC’s Corporate Group also works
directly with Partner firms to expand their offerings through new strategic services, as well as leverage the
collective expertise and scale of the group as a whole. The Corporate Group uses this leverage to provide
various shared services to help reduce costs across the group.
The MDC model is driven by three key elements:
Perpetual Partnership. The perpetual partnership creates ongoing alignment of interests to drive
performance. The perpetual partnership model functions by (1) identifying the ‘right’ Partners with a
sustainable differentiated position in the marketplace; (2) creating the ‘right’ Partnership structure generally by
taking a majority ownership position and leaving a substantial noncontrolling equity or economic ownership
position in the hands of operating management to incentivize long-term growth; (3) providing access to more
strategic resources, best practices, and leveraging the network’s scale; and (4) focusing on delivering
financial results.
Entrepreneurialism. MDC’s Entrepreneurial spirit and that of its Partner firms is optimized through
(1) its unique perpetual partnership model that incentivizes senior-level involvement and ambition; (2) Partner
access to shared resources within the Corporate Group that allow individual firms to focus on client business
and company growth; and (3) MDC’s collaborative creation of customized solutions to support and grow
Partner businesses.
Human and Financial Capital. The model balances accountability with financial flexibility and
meaningful incentives to support growth.
1
MDC operates through ‘‘Partner’’ companies within the following reportable segments:
Strategic Marketing Services
The Strategic Marketing Services segment generally consists of firms that offer a full suite of integrated
marketing communication and consulting services, including advertising and media, interactive marketing,
direct marketing, public relations, corporate communications, market research, corporate identity and branding,
product and service innovation, and sales promotion to national and global clients. The Strategic Marketing
Services segment is comprised of the following agencies: 72andSunny; Allison & Partners; Anomaly;
Attention; Bruce Mau Design; Capital C; Colle + McVoy; Concentric Partners; Crispin Porter + Bogusky;
Doner; Dotbox; Hello Design; henderson bas kohn; HL Group Partners; kbs+; Kwittken; Laird + Partners; The
Media Kitchen; Mono Advertising; Redscout; Sloane & Company; Union; Varick Media Management; Veritas;
Vitro and Yamamoto.
Performance Marketing Services
The Performance Marketing Services segment includes firms that provide consumer insights and analytic
solutions to satisfy the growing need for targetable, measurable solutions or cost effective means of driving
return on marketing investment and growth for regional, national and global clients. The Performance
Marketing Services segment is comprised of the following agencies: 6degrees Communications; Accent; AIC
Publishing; Boom Marketing; Bryan Mills Iradesso; Communifx Partners; Computer Composition; Integrated
Media Solutions; Kenna Communications; Northstar Research Partners; Onbrand; Relevent; RJ Palmer; Source
Marketing; TargetCast; TargetCom; Team; Trade X and Maxxcom Global Media Group.
Ownership Information
The following table includes certain information about MDC’s operating subsidiaries as of December 31,
2012. The ‘‘Put and Call Options’’ information represents existing contractual rights. Owners of interests in
certain subsidiaries have the right in certain circumstances to require MDC to acquire additional ownership
interests held by them. The owners’ ability to exercise any such ‘‘put’’ option right is subject to the
satisfaction of certain conditions, including conditions requiring notice in advance of exercise. In addition,
these rights cannot be exercised prior to specified staggered exercise dates. The exercise of these rights at their
earliest contractual date would result in obligations of MDC to fund the related amounts during the periods
described in the accompanying notes. It is not determinable, at this time, if or when the owners of these rights
will exercise all or a portion of these rights. The amount payable by MDC in the event such rights are
exercised is dependent on defined valuation formulas and on future events, such as the average earnings of the
relevant subsidiary through the date of exercise, the growth rate of the earnings of the relevant subsidiary
during that period, and, in some cases, the currency exchange rate at the date of payment. See also
‘‘Management’s Discussion and Analysis — Other-Balance Sheet Commitments — Put Rights of Subsidiaries’
Noncontrolling Shareholders’’ for further discussion.
Put options represent puts of ownership interests by other interest holders to MDC with reciprocal call
rights held by MDC for the same ownership interests with similar terms. The percentages shown represent the
potential ownership interest MDC could achieve in each company assuming that the remaining equity
holder(s) were to fully exercise their put option rights at the earliest opportunity.
2
Company
Consolidated:
Strategic Marketing Services
72andSunny . . . . . . . . . . . . . . . . . . . . . . . . . .
Allison & Partners . . . . . . . . . . . . . . . . . . . . . .
Anomaly . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Attention . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bruce Mau Design . . . . . . . . . . . . . . . . . . . . . .
Capital C Partners . . . . . . . . . . . . . . . . . . . . . .
Colle + McVoy . . . . . . . . . . . . . . . . . . . . . . . .
Concentric Partners . . . . . . . . . . . . . . . . . . . . .
Crispin Porter + Bogusky . . . . . . . . . . . . . . . . .
Hello Design . . . . . . . . . . . . . . . . . . . . . . . . . .
Doner
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dotbox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
henderson bas kohn . . . . . . . . . . . . . . . . . . . . .
HL Group Partners . . . . . . . . . . . . . . . . . . . . . .
kirshenbaum bond senecal + partners . . . . . . . . .
The Media Kitchen . . . . . . . . . . . . . . . . . . . .
Varick Media Management
. . . . . . . . . . . . . .
Kwittken . . . . . . . . . . . . . . . . . . . . . . . . . . .
Laird + Partners
. . . . . . . . . . . . . . . . . . . . . . .
Mono Advertising . . . . . . . . . . . . . . . . . . . . . .
Redscout
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sloane & Company . . . . . . . . . . . . . . . . . . . . .
Union . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Veritas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vitro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Yamamoto . . . . . . . . . . . . . . . . . . . . . . . . . . .
Performance Marketing Services
6degrees Communications . . . . . . . . . . . . . . . . .
Accent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
AIC Publishing . . . . . . . . . . . . . . . . . . . . . . . .
Boom Marketing . . . . . . . . . . . . . . . . . . . . . . .
Onbrand . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bryan Mills Iradesso . . . . . . . . . . . . . . . . . . . .
Computer Composition . . . . . . . . . . . . . . . . . . .
Integrated Media Solutions . . . . . . . . . . . . . . . .
Kenna Communications . . . . . . . . . . . . . . . . . .
Maxxcom Global Media . . . . . . . . . . . . . . . . . .
Northstar Research Partners . . . . . . . . . . . . . . . .
Relevent . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
RJ Palmer
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Source Marketing . . . . . . . . . . . . . . . . . . . . . .
Communifx . . . . . . . . . . . . . . . . . . . . . . . . .
TargetCast
. . . . . . . . . . . . . . . . . . . . . . . . . . .
TargetCom . . . . . . . . . . . . . . . . . . . . . . . . . . .
TEAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade X . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
% Owned at
12/31/12
Year of
Initial
Investment
Put/Call Options
2013
Thereafter
(See Notes)
2010
2010
2011
2009
2004
2010
1999
2011
2001
2004
2012
2012
2004
2007
2004
2010
2010
2010
2011
2004
2007
2010
2013
1993
2004
2000
1993
1999
2011
2005
1992
1989
1988
2010
2010
2012
1998
2010
2011
1998
2010
2012
2000
2010
2011
51.0%
51.0%
60.0%
60.8%
75.0%
82.1%
95.0%
70.0%
100.0%
49.0%
30.0%
100.0%
100.0%
92.8%
100.0%
100.0%
100.0%
60.0%
65.0%
49.9%
100.0%
70.0%
70.0%
95.0%
71.4%
100.0%
66.3%
100.0%
51.0%
85.0%
100.0%
62.8%
100.0%
100.0%
80.0%
100.0%
91.8%
60.0%
100.0%
91.0%
100.0%
70.0%
100.0%
60.0%
75.0%
3
—
—
—
—
100.0%
—
100.0%
—
—
—
70.0%
—
—
—
—
—
—
—
—
70.0%
—
—
—
96.0%
—
—
77.3%
—
—
—
—
100.0%
—
—
—
—
100.0%
—
—
—
—
—
—
100.0%
—
Note 1
Note 2
Note 3
Note 4
Note 5
Note 6
Note 7
Note 8
Note 9
Note 10
Note 11
Note 12
Note 13
Note 14
Note 15
Note 16
Note 17
Note 18
Note 19
Note 20
Note 21
Note 22
Note 23
Note 24
Note 25
Note 26
Note 27
Note 28
Note 29
Notes
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
MDC has the right to increase its ownership interest in 72andSunny Partners LLC through acquisition
of an incremental interest of up to 100% in 2016.
MDC has the right to increase its ownership interest in Allison & Partners LLC through acquisition of
an incremental interest, and other holders have the right to put only upon termination to MDC the
same incremental interest up to 100% of this entity in 2015.
MDC has the right to increase its ownership interest in Anomaly Partners LLC through acquisition of
an incremental interest of up to 100% in 2015.
Attention Partners LLC is owned by HL Group Partners, LLC. HL Group Partners, LLC has the right
to increase its ownership in Attention Partners, LLC through acquisitions of incremental interests, and
the other interest holders has the right to put to HL Group Partners, LLC the same incremental
interests up to 100% only upon termination.
Effective January 24, 2013, MDC owns 100% of the equity interests of each of Bruce Mau Holdings
Ltd. And Bruce Mau Design (USA) LLC.
MDC has the right to increase its ownership interest in Capital C Partners LP through acquisition of an
incremental interests, up to 90% in 2015, and up to 100% in 2017.
MDC has the right to increase its economic ownership in Colle + McVoy, LLC through acquisition of
an incremental interest, and the other interest holder has the right to put to MDC the same incremental
interest, up to 100% of this entity in 2013.
MDC has the right to increase its ownership in Concentric Partners LLC through acquisition of an
incremental interest of up to 100% in 2016.
Includes Crispin Porter & Bogusky LLC, and certain other domestic and international operating
subsidiaries.
(10) MDC has the right to increase its ownership in Doner Partners LLC through conversion of preferred
interests and/or acquisitions of incremental interests, up to 70% of this entity in 2013 and up to 100%
in 2017.
(11)
Effective June 13, 2012, MDC increased its economic ownership in henderson bas kohn to 100%.
Effective January 1, 2013, MDC merged the operations into Kenna Communications LP.
(12) Consists of Kirshenbaum Bond Senecal + Partners LLC, Kwittken PR LLC, Varick Media
Management LLC, certain other domestic and international operating subsidiaries, and The Media
Kitchen, a division of kirshenbaum bond senecal + partners.
(13) MDC has the right to increase its ownership in Kwittken PR LLC through acquisitions of incremental
interests, up to 100% of this entity in 2015.
(14) MDC has the right to increase its ownership in Laird + Partners New York LLC through acquisition of
an incremental interest of up to 100% in 2016.
(15) MDC has the right to increase its ownership in Mono Advertising, LLC through acquisitions of
incremental interests, and the other interest holders have the right to put to MDC the same incremental
interests, up to 70.0% in 2013 and up to 75.0% in 2014.
(16) MDC has the right to increase its ownership interest in Sloane & Company LLC through acquisition of
incremental interests, and other interest holders have the right to put to MDC the same incremental
interests up to 100% in 2015.
(17) MDC has the right to increase its ownership in Union Advertising Canada, LP through acquisition of
incremental interests, up to 80% of this entity in 2018, 90% in 2019, and 100% in 2020.
4
(18) MDC has the right to increase its ownership in Veritas Communications Inc. through acquisitions of
incremental interests, and the other interest holders have the right to put to MDC the same incremental
interests, up to 96% of this entity in 2013, up to 98.3% in 2014 and 100% in 2015.
(19)
(20)
Effective January 1, 2012, Vitro Robertson, LLC and Skinny NYC, LLC were combined into a new
entity Vitro Partners, LLC. MDC has the right to increase its ownership in Vitro Partners, LLC through
acquisition interests, and other interest holders have the right to put to MDC the same incremental
interests up to 77.9% of this entity in 2015, and up to 100% in 2017.
Subject to certain conditions, MDC has the right to increase its ownership in 6degrees Integrated
Communications Corp. through acquisitions of incremental interests, and the other interest holders have
the right to put to MDC the same incremental interests up to 77.3% of this entity in 2013.
(21) MDC has the right to increase its ownership in Bryan Mills Iradesso, Corp. through acquisition of an
incremental interest, and the other interest holders have the right to put to MDC the same incremental
interest, up to 100% of this entity in 2013.
(22)
Effective December 13, 2012, MDC increased its ownership interest in Integrated Media Solutions
Partners LLC to 100%.
(23) MDC has the right to increase its ownership interest in Kenna Communications LP through acquisition
of an incremental interest, up to 100% in 2015.
(24)
(25)
The Northstar Research Partners Group consists of Northstar Research Holdings USA LP and Northstar
Research Holdings Canada Inc. MDC has the right to increase its ownership in Northstar Research
Canada through acquisitions of incremental interests, and the other holders have the right to put to
MDC the same incremental interests, up to 100% of this entity in 2013.
Effective October 1, 2012, MDC increased its ownership interest in Source Marketing, LLC. MDC has
the right to increase its ownership in Source Marketing, LLC through acquisitions of incremental
interests, and the other interest holders have the right to put to MDC the same incremental interests up
to 100% in 2015.
(26)
Effective April 1, 2012, MDC increased its ownership interest in Communifx Partners to 100%. In
addition, MDC has merged the operations into Source Marketing, LLC.
(27) MDC has the right to increase its ownership in TargetCast LLC through acquisitions of incremental
interests of up to 75% of this entity in 2015, 80% in 2016, and 100% in 2017.
(28)
TEAM consists of The Arsenal LLC (f/k/a Team Holdings LLC) and its wholly-owned subsidiaries.
MDC has the right to increase its ownership in The Arsenal, LLC, through acquisition of an
incremental interest, up to 100% of this entity in 2013.
(29) MDC has the right to increase its ownership interest in Trade X Partners LLC through acquisitions of
incremental interests up to 100% in 2015.
5
Financial Information Relating to Business Segments and Geographic Regions
For financial information relating to the Company’s Marketing Communications Businesses and the
geographic regions the businesses operate within, refer to Note 15 (Segmented Information) of the notes to the
consolidated financial statements included in this Annual Report and to ‘‘Item 7. Management’s Discussion
and Analysis’’ for further discussion.
Competition
In the competitive, highly fragmented marketing and communications industry, the Company’s operating
companies compete for business with the operating subsidiaries of large global holding companies such as
Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP Group plc, Publicis Group SA and Havas
Advertising. These global holding companies generally have greater resources than those available to MDC
and its subsidiaries, and such resources may enable them to aggressively compete with the Company’s
marketing communications businesses. Each of MDC’s operating companies also faces competition from
numerous independent agencies that operate in multiple markets. MDC’s operating companies must compete
with these other companies to maintain existing client relationships and to obtain new clients and assignments.
MDC’s operating companies compete at this level by providing clients with disruptive marketing ideas and
strategies that are focused on increasing clients’ revenues and profits. These existing and potential clients
include multinational corporations and national companies with mid-to-large sized marketing budgets. MDC
also benefits from cooperation among the entrepreneurial operating companies through referrals and the
sharing of both services and expertise, which enables MDC to service clients’ varied marketing needs by
crafting custom integrated solutions.
A partner agency’s ability to compete for new clients is affected in some instances by the policy, which
many advertisers and marketers impose, of not permitting their agencies to represent competitive accounts in
the same market. In the vast majority of cases, however, MDC’s consistent maintenance of separate,
independent operating companies has enabled MDC to represent competing clients across its network.
Industry Trends
Historically, advertising has been the primary service provided by the marketing communications
industry. However, as clients aim to establish one-to-one relationships with customers, and more accurately
measure the effectiveness of their marketing expenditures, specialized and digital communications services and
database marketing and analytics are consuming a growing portion of marketing dollars. The Company
believes this is increasing the demand for a broader range of non-advertising marketing communications
services (i.e., direct marketing, sales promotion, interactive, public relations, etc). The notion of a mass market
audience is giving way to life-style segments, social events/networks, and online/mobile communities, each
segment requiring a customized message and/or different, often non-traditional, channels of communication
and connection to their e-commerce capabilities. Global marketers now demand breakthrough and integrated
creative ideas, and no longer require traditional brick-and-mortar communications partners in every market to
optimize the effectiveness of their marketing efforts. Combined with the fragmentation of the media landscape,
these factors provide new opportunities for small to mid-sized communications companies like those in the
MDC network. In addition, marketers now require ever greater speed-to-market to drive financial returns on
their marketing and media investment, causing them to turn to more nimble, entrepreneurial and collaborative
communications firms like MDC Partners.
There are several recent economic and industry trends that affect or may be expected to affect the
Company’s results of operations. For example, the rapid increase in the amount of revenue attributable to
digital offerings is indicative of the changing needs of clients and the evolving competitive landscape.
Changes in the way consumers interact with media due to increased use of the Internet and adoption of
smartphones has led to increased demand for digital offerings, which we expect could have a positive impact
on our results of operation.
The increase of expenses at a greater rate than revenues over recent periods reflects both the increase in
expenses for deferred acquisition consideration and from our investment in headcount for certain growth
initiatives. Should our acquisitions continue to outperform current expectations, expenses for deferred
acquisition consideration could increase as well in future periods. If our growth initiatives do not provide
6
sufficient revenue to offset the incremental costs in future periods, profits could be reduced and severance
expense could be incurred in order to return to targeted profit margins over time.
Over the last several years, client procurement departments have begun to focus on marketing services
company fees to ensure efficiency of the investment the client is making in marketing. This has led to a more
competitive pricing environment and increased efforts on delivering and measuring proper value for the fees
received from clients. We have invested in resources to work with client procurement departments to ensure
that we are able to deliver against client goals in a mutually beneficial way. For example, we have explored
new compensation models, such as performance-based incentive payments, in order to meet to greater align
our success with our clients. These incentive payments may offset negative pricing pressure from client
procurement departments.
Clients
The Company serves clients in virtually every industry, and in many cases, the same clients in various
locations, and through several partner firms. Representation of a client rarely means that MDC handles
marketing communications for all brands or product lines of the client in every geographical location. MDC’s
agencies have written contracts with many of their clients. As is customary in the industry, these contracts
provide for termination by either party on relatively short notice. See ‘‘Management’s Discussion and
Analysis — Executive Overview’’ for a further discussion of MDC’s arrangements with its clients.
During 2012, 2011 and 2010, the Company’s largest client, Sprint, accounted for approximately 5%, 6%
and 8% of revenues, respectively. In addition, MDC’s ten largest clients (measured by revenue generated)
accounted for 26%, 29% and 37% of 2012, 2011 and 2010 revenues, respectively.
Employees
As of December 31, 2012, MDC and its subsidiaries had the following number of employees within its
reportable segments:
Segment
Strategic Marketing Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Performance Marketing Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
Total
3,480
4,456
48
7,984
See Management’s Discussion and Analysis for a discussion of the effect of cost of services sold on
MDC’s historical results of operations. Because of the personal service character of the marketing
communications businesses, the quality of personnel is of crucial importance to MDC’s continuing success.
MDC considers its relations with employees to be satisfactory.
Effect of Environmental Laws
MDC believes it is substantially in compliance with all regulations concerning the discharge of materials
into the environment, and such regulations have not had a material effect on the capital expenditures or
operations of MDC.
7
Item 1A. Risk Factors
The following factors could adversely affect the Company’s revenues, results of operations or financial
condition. See also ‘‘Statement Regarding Forward-Looking Disclosure.’’
Future economic and financial conditions could adversely impact our financial condition and results.
Economic and financial conditions deteriorated sharply in the latter part of 2008, and these deteriorating
conditions continued in 2009 and 2010. In 2011 and 2012, the United States experienced modest economic
growth, but the pace of the global economic recovery is uneven and a future economic downturn could renew
reductions in client spending levels and adversely affect our results of operations and financial position
in 2013.
a. As a marketing services company, our revenues are highly susceptible to declines as a result of
unfavorable economic conditions.
Global economic conditions affect the advertising and marketing services industry more severely than
other industries. In the past, some clients have responded to weakening economic conditions with reductions
to their marketing budgets, which include discretionary components that are easier to reduce in the short term
than other operating expenses. This pattern may recur in the future. Decreases in our revenue would
negatively affect our financial results, including a reduction of our estimates of free cash flow from operations.
b. If our clients experience financial distress, their weakened financial position could negatively affect our
own financial position and results.
We have a diverse client base, and at any given time, one or more of our clients may experience financial
difficulty, file for bankruptcy protection or go out of business. The unfavorable economic and financial
conditions that have impacted many sectors of the global economy could result in an increase in client
financial difficulties that affect us. The direct impact on us could include reduced revenues and write-offs of
accounts receivable. If these effects were severe, the indirect impact could include impairments of goodwill,
covenant violations relating to the WF Credit Agreement or the 11% Notes, or reduced liquidity. Our
10 largest clients (measured by revenue generated) accounted for 26% of revenue in 2012.
c. Conditions in the credit markets could adversely impact our results of operations and
financial position.
Turmoil in the credit markets or a contraction in the availability of credit would make it more difficult
for businesses to meet their capital requirements and could lead clients to change their financial relationship
with their vendors, including us. If that were to occur, it could materially adversely impact our results of
operations and financial position.
MDC competes for clients in highly competitive industries.
The Company operates in a highly competitive environment in an industry characterized by numerous
firms of varying sizes, with no single firm or group of firms having a dominant position in the marketplace.
MDC is, however, smaller than several of its larger industry competitors. Competitive factors include creative
reputation, management, personal relationships, quality and reliability of service and expertise in particular
niche areas of the marketplace. In addition, because a firm’s principal asset is its people, barriers to entry are
minimal, and relatively small firms are, on occasion, able to take all or some portion of a client’s business
from a larger competitor.
While many of MDC’s client relationships are long-standing, companies put their advertising and
marketing services businesses up for competitive review from time to time, including at times when clients
enter into strategic transactions. From year to year, the identities of MDC’s 10 largest customers may change,
as a result of client losses and additions and other factors. To the extent that the Company fails to maintain
existing clients or attract new clients, MDC’s business, financial condition and operating results may be
affected in a materially adverse manner.
8
The loss of lines of credit under our WF Credit Agreement could adversely affect MDC’s liquidity and our
ability to implement MDC’s acquisition strategy and fund any put options if exercised.
MDC uses amounts available under the WF Credit Agreement, together with cash flow from operations,
to fund its working capital needs, to fund the exercise of put option obligations and to fund our strategy of
making selective acquisitions of ownership interests in entities in the marketing communications services
industry, including through contingent deferred acquisition payments.
The Company is currently in compliance with all of the terms and conditions of the WF Credit
Agreement. If, however, events were to occur, which result in MDC losing all or a substantial portion of its
available credit under the WF Credit Agreement, or if MDC was prevented from accessing such lines of credit
due to other restrictions such as those in the indenture governing the 11% Notes, MDC could be required to
seek other sources of liquidity. In addition, if MDC were unable to replace this source of liquidity, then
MDC’s ability to fund its working capital needs and any contingent obligations with respect to put options or
contingent deferred acquisition payments would be materially adversely affected.
We have significant contingent obligations related to deferred acquisition consideration and minority
interests in our subsidiaries, which will require us to utilize our cash flow and/or to incur additional debt to
satisfy.
The Company has made a number of acquisitions for which it has deferred payment of a portion of the
purchase price, usually for a period between one to five years after the acquisition. The deferred acquisition
consideration is generally payable based on achievement of certain thresholds of future earnings of the
acquired company and, in certain cases, also based on the rate of growth of those earnings. Once any
contingency is resolved, the Company may pay the contingent consideration over time.
The Company records liabilities on its balance sheet for deferred acquisition payments at their estimated
value based on the current performance of the business, which are re-measured each quarter. At December 31,
2012, these aggregate liabilities were $196.4 million, of which $104.3 million, $40.4 million, $29.9 million
and $21.8 million would be payable in 2013, 2014, 2015 and thereafter, respectively.
In addition to the Company’s obligations for deferred acquisition consideration, managers of certain of
the Company’s acquired subsidiaries hold minority interests in such subsidiaries. In the case of certain
minority interests related to acquisitions, the founder is entitled to a proportionate distribution of earnings
from the relevant subsidiary, which is recognized on the Company’s consolidated income statement under
‘‘Net income attributable to the non-controlling interests.’’
The minority shareholder often has the right to require the Company to purchase all or part of its interest,
either at specified dates or upon the termination of such shareholder’s employment with the subsidiary or
death (put rights). In addition, the Company usually has rights to call the minority shareholder’s interest at a
specified date. The purchase price for both puts and calls is typically calculated based on specified formulas
tied to the financial performance of the subsidiary.
The Company recorded $118.0 million on its December 31, 2012 balance sheet as Redeemable
Noncontrolling Interests for its estimated obligations in respect of minority shareholder put and call rights
based on the current performance of the subsidiaries, $15.9 million of which related to put rights for which, if
exercised, the payments are due at specified dates, with the remainder of Redeemable Noncontrolling Interests
attributable to put or call rights exercisable only upon termination of employment or death. No obligation is
recorded on the balance sheet for minority interests for which the Company has a call right but the minority
holder has no put right.
Payments to be made by the Company in respect of deferred acquisition consideration and minority
shareholder put rights may be significantly higher than the estimated amounts described above because the
actual obligation adjusts based on the performance of the acquired businesses over time, including future
growth in earnings from the calculations made at December 31, 2012. Similarly, the payments made by the
Company under call rights would increase with growth in earnings of the acquired businesses. The Company
expects that deferred contingent consideration and minority share interests for managers may be features of
future acquisitions that it may undertake and that it may also grant similar minority share interests to
managers of its subsidiaries unrelated to acquisitions.
9
The Company expects that its obligations in respect of deferred acquisition consideration and payments to
minority shareholders under put and call rights will be a significant use of the Company’s liquidity in the
foreseeable future, whether in the form of free cash flow or borrowings under the Company’s revolving credit
facility or from other funding sources. For further information, see the disclosure under the heading ‘‘Business
— Ownership Information’’ and the heading ‘‘Liquidity and Capital Resources’’.
MDC may not realize the benefits it expects from past acquisitions or acquisitions MDC may make in
the future.
MDC’s business strategy includes ongoing efforts to engage in material acquisitions of ownership
interests in entities in the marketing communications services industry. MDC intends to finance these
acquisitions by using available cash from operations and through incurrence of debt or bridge financing, either
of which may increase its leverage ratios, or by issuing equity, which may have a dilutive impact on its
existing shareholders. At any given time MDC may be engaged in a number of discussions that may result in
one or more material acquisitions. These opportunities require confidentiality and may involve negotiations
that require quick responses by MDC. Although there is uncertainty that any of these discussions will result in
definitive agreements or the completion of any transactions, the announcement of any such transaction may
lead to increased volatility in the trading price of its securities.
The increase of expenses at a greater rate than revenues over recent periods reflects both the increase in
expenses for deferred acquisition consideration and from our investment in headcount for certain growth
initiatives. Should our acquisitions continue to outperform current expectations, expenses for deferred
acquisition consideration could increase as well in future periods. If our growth initiatives do not provide
sufficient revenue to offset the incremental costs in future periods, profits could be reduced and severance
expense could be incurred in order to return to targeted profit margins over time.
The success of acquisitions or strategic investments depends on the effective integration of newly
acquired businesses into MDC’s current operations. Such integration is subject to risks and uncertainties,
including realization of anticipated synergies and cost savings, the ability to retain and attract personnel and
clients, the diversion of management’s attention from other business concerns, and undisclosed or potential
legal liabilities of the acquired company. MDC may not realize the strategic and financial benefits that it
expects from any of its past acquisitions, or any future acquisitions.
MDC’s business could be adversely affected if it loses key clients.
MDC’s strategy has been to acquire ownership stakes in diverse marketing communications businesses to
minimize the effects that might arise from the loss of any one client or executive. The loss of one or more
clients could materially affect the results of the individual operating companies and the Company as a whole.
Management succession at our operating units is very important to the ongoing results of the Company
because, as in any service business, the success of a particular agency is dependent upon the leadership of key
executives and management personnel. If key executives were to leave our operating units, the relationships
that MDC has with its clients could be adversely affected.
MDC’s ability to generate new business from new and existing clients may be limited.
To increase its revenues, MDC needs to obtain additional clients or generate demand for additional
services from existing clients. MDC’s ability to generate initial demand for its services from new clients and
additional demand from existing clients is subject to such clients’ and potential clients’ requirements,
pre-existing vendor relationships, financial condition, strategic plans and internal resources, as well as the
quality of MDC’s employees, services and reputation and the breadth of its services. To the extent MDC
cannot generate new business from new and existing clients due to these limitations, MDC’s ability to grow
its business and to increase its revenues will be limited.
MDC’s business could be adversely affected if it loses or fails to attract key employees.
Employees, including creative, research, media, account and practice group specialists, and their skills
and relationships with clients, are among MDC’s most important assets. An important aspect of MDC’s
competitiveness is its ability to retain key employee and management personnel. Compensation for these key
10
employees is an essential factor in attracting and retaining them, and MDC may not offer a level of
compensation sufficient to attract and retain these key employees. If MDC fails to hire and retain a sufficient
number of these key employees, it may not be able to compete effectively. If key executives were to leave our
operating units, the relationships that MDC has with its clients could be adversely affected.
MDC is exposed to the risk of client defaults.
MDC’s agencies often incur expenses on behalf of their clients for productions in order to secure a
variety of media time and space, in exchange for which they receive a fee. The difference between the gross
cost of the production and media and the net revenue earned by us can be significant. While MDC takes
precautions against default on payment for these services (such as credit analysis and advance billing of
clients) and has historically had a very low incidence of default, MDC is still exposed to the risk of
significant uncollectible receivables from our clients. The risk of a material loss could significantly increase in
periods of severe economic downturn. Such a loss could have a material adverse effect on our results of
operations and financial position.
MDC’s results of operations are subject to currency fluctuation risks.
Although MDC’s financial results are reported in U.S. dollars, a portion of its revenues and operating
costs are denominated in currencies other than the US dollar. As a result, fluctuations in the exchange rate
between the U.S. dollar and other currencies, particularly the Canadian dollar, may affect MDC’s financial
results and competitive position.
Goodwill and intangible assets may become impaired.
We have recorded a significant amount of goodwill and intangible assets in our consolidated financial
statements in accordance with U.S. GAAP resulting from our acquisition activities, which principally
represents the specialized know-how of the workforce at the agencies we have acquired. We test, at least
annually, the carrying value of goodwill for impairment, as discussed in Note 2 to our consolidated financial
statements. The estimates and assumptions about future results of operations and cash flows made in
connection with the impairment testing could differ from future actual results of operations and cash flows.
While we have concluded, for each year presented in our financial statements, that our goodwill relating to
continuing operations is not impaired, future events could cause us to conclude that the asset values associated
with a given operation may become impaired. Any resulting impairment loss could materially adversely affect
our results of operations and financial condition.
MDC is subject to regulations and litigation risk that could restrict our activities or negatively impact
our revenues.
Advertising and marketing communications businesses are subject to government regulation, both
domestic and foreign. There has been an increasing tendency in the United States on the part of advertisers to
resort to litigation and self-regulatory bodies to challenge comparative advertising on the grounds that the
advertising is false and deceptive. Moreover, there has recently been an expansion of specific rules,
prohibitions, media restrictions, labeling disclosures, and warning requirements with respect to advertising for
certain products and usage of personally identifiable information. Representatives within government bodies,
both domestic and foreign, continue to initiate proposals to ban the advertising of specific products and to
impose taxes on or deny deductions for advertising which, if successful, may have an adverse effect on
advertising expenditures and consequently MDC’s revenues.
Certain of MDC’s agencies produce software and e-commerce tools for their clients, and these product
offerings have become increasingly subject to litigation based on allegations of patent infringement or other
violations of intellectual property rights. As we expand these product offerings, the possibility of an
intellectual property claim against us grows. Any such claim, with or without merit, could result in costly
litigation and distract management from day-to-day operations and may result in us deciding to enter into
license agreements to avoid ongoing patent litigation costs. If we are not successful in defending such claims,
we could be required to stop offering these services, pay monetary amounts as damages, enter into royalty or
licensing arrangements, or satisfy indemnification obligations that we have with some of our clients. Such
arrangements may cause our operating margins to decline.
11
In addition, laws and regulations related to user privacy, use of personal information and internet tracking
technologies have been proposed or enacted in the United States and certain international markets. These laws
and regulations could affect the acceptance of the internet as an advertising medium. These actions could
affect our business and reduce demand for certain of our services, which could have a material adverse effect
on our results of operations and financial position.
The indenture governing the 11% Notes and the WF Credit Agreement governing our secured line of credit
contain various covenants that limit our discretion in the operation of our business.
The indenture governing the 11% Notes and the WF Credit Agreement governing our lines of credit
contain various provisions that limit our discretion in the operation of our business by restricting our
ability to:
•
•
•
•
•
•
•
•
•
•
•
•
•
sell assets;
pay dividends and make other distributions;
redeem or repurchase our capital stock;
incur additional debt and issue capital stock;
create liens;
consolidate, merge or sell substantially all of our assets;
enter into certain transactions with our affiliates;
make loans, investments or advances;
repay subordinated indebtedness;
undergo a change in control;
enter into certain transactions with our affiliates;
engage in new lines of business; and
enter into sale and leaseback transactions.
These restrictions on our ability to operate our business in our discretion could seriously harm our
business by, among other things, limiting our ability to take advantage of financing, merger and acquisition
and other corporate opportunities. The WF Credit Agreement is subject to various additional covenants,
including a senior leverage ratio, a total leverage ratio, a fixed charge coverage ratio, a minimum EBITDA
level (as defined), and a minimum accounts receivable level. Events beyond our control could affect our
ability to meet these financial tests, and we cannot assure you that we will meet them.
Our substantial indebtedness could adversely affect our cash flow and prevent us from fulfilling our
obligations, including the 11% Notes.
As of December 31, 2012, MDC had $431.7 million net of original issue discount of indebtedness. In
addition, we expect to make additional drawings under the WF Credit Agreement from time to time. Our
ability to pay principal and interest on our indebtedness is dependent on the generation of cash flow by our
subsidiaries. Our subsidiaries’ business may not generate sufficient cash flow from operations to meet MDC’s
debt service and other obligations. If we are unable to meet our expenses and debt service obligations, we
may need to obtain additional debt, refinance all or a portion of our indebtedness on or before maturity, sell
assets or raise equity. We may not be able to obtain additional debt, refinance any of our indebtedness, sell
assets or raise equity on commercially reasonable terms or at all, which could cause us to default on our
obligations and impair our liquidity. Our inability to generate sufficient cash flow to satisfy our debt
obligations, to obtain additional debt or to refinance our obligations on commercially reasonable terms would
have a material adverse effect on our business, financial condition and results of operations.
If we cannot make scheduled payments on our debt, we will be in default and, as a result, our debt
holders could declare all outstanding principal and interest to be due and payable; the lenders under the
WF Credit Agreement could terminate their commitments to loan us money and foreclose against the assets
12
securing our borrowings; and we could be forced into bankruptcy or liquidation. Our level of indebtedness
could have important consequences. For example it could:
•
•
•
•
•
•
•
make it more difficult for us to satisfy our obligations with respect to the 11% Notes;
make it difficult for us to meet our obligations with respect to our contingent deferred acquisition
payments;
limit our ability to increase our ownership stake in our Partner firms;
increase our vulnerability to general adverse economic and industry conditions;
require us to dedicate a substantial portion of our cash flow from operations to payments on our
indebtedness, thereby reducing the availability of our cash flow to fund working capital and other
activities;
limit our flexibility in planning for, or reacting to, changes in our business and the advertising
industry, which may place us at a competitive disadvantage compared to our competitors that have
less debt; and
limit, particularly in concert with the financial and other restrictive covenants in our indebtedness,
our ability to borrow additional funds or take other actions.
Despite our current debt levels, we may be able to incur substantially more indebtedness, which could
further increase the risks associated with our leverage.
We may incur substantial additional indebtedness in the future. The terms of our Credit Agreement and
the indenture governing the 11% Notes permit us and our subsidiaries to incur additional indebtedness subject
to certain limitations. If we or our subsidiaries incur additional indebtedness, the related risks that we face
could increase.
We are a holding company dependent on our subsidiaries for our ability to service our debt and pay
dividends.
MDC is a holding company with no operations of our own. Consequently, our ability to service our debt
and to pay cash dividends on our common stock is dependent upon the earnings from the businesses
conducted by our subsidiaries. Our subsidiaries are separate and distinct legal entities and have no obligation
to provide us with funds for our payment obligations, whether by dividends, distributions, loans or other
payments. Although our operating subsidiaries have generally agreed to allow us to consolidate and ‘‘sweep’’
cash, subject to the timing of payments due to minority holders, any distribution of earnings to us from our
subsidiaries is contingent upon the subsidiaries’ earnings and various other business considerations. Also, our
right to receive any assets of any of our subsidiaries upon their liquidation or reorganization, and therefore the
right of the holders of common stock to participate in those assets, will be structurally subordinated to the
claims of that subsidiary’s creditors. In addition, even if we were a creditor of any of our subsidiaries, our
rights as a creditor would be subordinate to any security interest in the assets of our subsidiaries and any
indebtedness of our subsidiaries senior to that held by us.
We could change or suspend our existing dividend practice in the future.
The declaration and payment of dividends on our common stock is at the discretion of MDC’s board of
directors and will depend upon limitations contained in our Credit Agreement and the indenture governing the
11% Notes, future earnings, capital requirements, our general financial condition and general business
conditions. MDC’s practice is to pay dividends only out of excess free cash flow from operations, and in the
event that worsening economic conditions, disruptions in the credit markets or other factors have a significant
effect on our liquidity, MDC’s board of directors could decide to reduce or suspend dividend payments in
the future.
13
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
See the notes to the Company’s consolidated financial statements included in this Annual Report for a
discussion of the Company’s lease commitments and the ‘‘Management’s Discussion and Analysis’’ for the
impact of occupancy costs on the Company’s operating expenses.
The Company maintains office space in many cities in the United States, Canada, Europe, and the
Caribbean. This space is primarily used for office and administrative purposes by the Company’s employees in
performing professional services. This office space is in suitable and well-maintained condition for MDC’s
current operations. All of the Company’s materially important office space is leased from third parties with
varying expiration dates. Certain of these leases are subject to rent reviews or contain various escalation
clauses and certain of our leases require our payment of various operating expenses, which may also be
subject to escalation. In addition, leases related to the Company’s non-US businesses are denominated in other
than US dollars and are therefore subject to changes in foreign exchange rates.
Item 3. Legal Proceedings
MDC’s operating entities are involved in legal proceedings of various types. While any litigation contains
an element of uncertainty, MDC has no reason to believe that the outcome of such proceedings or claims will
have a material adverse effect on the financial condition or results of operations of MDC.
Item 4. Mine Safety Disclosures
Not applicable.
14
PART II
Item 5. Market for Registrant’s Common Equity Related Stockholder Matters and Issuer Purchases of
Equity Securities
Market Information and Holders of Class A Subordinate Voting Shares
The principal United States market on which the Company’s Class A subordinate voting shares are traded
is the NASDAQ National Market (‘‘NASDAQ’’) (symbol: ‘‘MDCA’’), and the principal market in Canada is
the Toronto Stock Exchange (symbol: ‘‘MDZ.A’’). As of March 1, 2013, the approximate number of holders
of our Class A subordinate voting shares, including those whose shares are held in nominee name, was 2,800.
Quarterly high and low sales prices per share of the Company’s Class A subordinate voting shares, as reported
on NASDAQ and The Toronto Stock Exchange, respectively, for each quarter in the years ended
December 31, 2012 and 2011, are as follows:
Quarter Ended
Nasdaq
High
Low
($ per Share)
March 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
March 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19.08
20.11
20.99
17.87
14.51
11.50
12.85
12.90
15.84
15.16
12.62
12.68
11.10
9.24
9.24
9.35
Quarter Ended
The Toronto Stock Exchange
High
Low
(C$ per Share)
March 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
March 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18.55
18.45
19.00
17.42
14.49
11.54
12.26
12.49
15.79
14.57
12.50
13.50
11.26
9.29
9.19
9.50
As of February 28, 2013, the last reported sale price of the Class A subordinate voting shares was $13.75
on NASDAQ and C$14.15 on the Toronto Stock Exchange.
Dividend Practice
In 2012, MDC’s board of directors declared the following dividends: a $0.28 per share dividend to all
shareholders of record as of the close of business on May 8, 2012; and a $0.28 per share dividend to all
shareholders of record as of the close of business on December 20, 2012. MDC’s practice is to pay dividends
only out of excess free cash flow from operations. MDC is further limited in the extent to which we are able
to pay dividends under our Credit Agreement and the indenture governing the 11% Notes. The payment of
any future dividends will be at the discretion of MDC’s board of directors and will depend upon limitations
contained in our Credit Agreement and the indenture governing the 11% Notes, future earnings, capital
requirements, our general financial condition and general business conditions.
In 2011, MDC’s board of directors declared the following dividends: a $0.14 per share quarterly dividend
to all shareholders of record as of the close of business on March 17, 2011; a $0.14 per share dividend
15
quarterly to all shareholders of record as of the close of business on May 16, 2011; a $0.14 per share
quarterly dividend to all shareholders of record as of the close of business on August 17, 2011; a $0.14 per
share quarterly dividend to all shareholders of record as of the close of business on October 28, 2011; and a
$0.14 per share quarterly dividend to all shareholders of record as of the close of business on
February 15, 2012.
Securities Authorized for Issuance Under Equity Compensation Plans
The following table sets forth information regarding securities issued under our equity compensation
plans as of December 31, 2012.
Number of Securities to
Be Issued Upon
Exercise of Outstanding
Options and Rights
(a)
Weighted Average
Exercise Price of
Outstanding Options
and Rights
(b)
Number of Securities
Remaining Available for
Future Issuance
(Excluding Column (a))
(c)
Equity Compensation Plans:
Approved by stockholders:
Share options . . . . . . . . . . . . . .
. . . . . .
Stock appreciation rights
75,000
2,067,303(1)
Not approved by stockholders:
None . . . . . . . . . . . . . . . . . . . .
—
$9.53
$3.74
—
1,777,547
818,110
—
(1) Based on December 31, 2012 closing Class A subordinate voting share price on NASDAQ of $11.30.
On May 26, 2005, the Company’s shareholders’ approved the 2005 Stock Incentive Plan, which provides
for the issuance of two million Class A shares. On June 2, 2009 and June 1, 2007, the Company’s
shareholders approved amendments to the 2005 Stock Incentive Plan, which increased the number of shares
available for issuance to 4.5 million Class A shares. In addition, the plan was amended to allow shares under
this plan to be used to satisfy share obligations under the Stock Appreciation Rights Plan. On May 30, 2008,
the Company’s shareholders approved the 2008 Key Partner Incentive Plan, which provides for the issuance of
600,000 Class A shares. On June 1, 2011, the Company’s shareholders approved the 2011 Stock Incentive
Plan, which provides for the issuance of up to 2 million Class A shares.
See also Note 13 of the notes to the consolidated financial statements included herein.
Recent Sales of Unregistered Securities; Use of Proceeds from Registered Securities
None.
Purchase of Equity Securities by the Issuer and Affiliated Purchasers
Issuer Purchases of Equity Securities:
Shares — Class A subordinate voting shares
For the twelve months ended December 31, 2012, the Company made no open market purchases of its
Class A shares or its Class B shares. Pursuant to its Credit Agreement, the Company is currently restricted
from repurchasing its shares in the open market.
During 2012, the Company’s employees surrendered 244,253 Class A shares valued at approximately
$3.3 million in connection with the required tax withholding resulting from the vesting of restricted stock. The
Company paid these withholding taxes on behalf of the related employees. These Class A shares were
subsequently retired and no longer remain outstanding as of December 31, 2012.
Transfer Agent and Registrar for Common Stock
The transfer agent and registrar for the Company’s common stock is Canadian Stock Transfer Company
(f/k/a CIBC Mellon Trust Company). Canadian Stock Transfer Company operates a telephone information
inquiry line that can be reached by dialing toll-free 1-800-387-0825 or 416-643-5500.
16
Correspondence may be addressed to:
MDC Partners Inc.
C/o Canadian Stock Transfer Company
P.O. Box 4202, Postal Station A
Toronto, Ontario M5W 0E4
Item 6. Selected Financial Data
The following selected financial data should be read in connection with Item 7 — ‘‘Management’s
Discussion and Analysis of Financial Condition and Results of Operations’’ and the consolidated financial
statements and notes that are included in this annual report on Form 10-K.
2012
Years Ended December 31,
2010
(Dollars in Thousands, Except per Share Data)
2009
2011
2008
. . . . . . . . . . . . . . . . . . . . . . . $1,070,711
Operating Data
$ 940,403
Revenues
Operating profit (loss) . . . . . . . . . . . . . . . $ (17,908) $
11,679
Income (loss) from continuing operations . . $ (73,999) $ (73,120)
Stock-based compensation included in
$688,826
$ 31,534
(177)
$
$536,491
$ 22,716
$ (9,521)
$575,404
$ 21,404
$ 19,629
income (loss) from continuing operations
$
32,197
$
23,657
$ 16,507
$ 15,444
$ 14,437
Earnings (Loss) per Share
Basic
Continuing operations attributable
to MDC Partners Inc.
. . . . . . . . . . . . . $
(2.60) $
(2.80)
$
(0.38)
$
(0.55)
$
0.42
Diluted
Continuing operations attributable to
MDC Partners Inc.
common shareholders
. . . . . . . . . . . . . $
Cash dividends declared per share . . . . . . . $
Financial Position Data
Total assets . . . . . . . . . . . . . . . . . . . . . . $1,344,945
Total debt
. . . . . . . . . . . . . . . . . . . . . . . $ 431,703
Redeemable noncontrolling interests . . . . . $ 117,953
Deferred acquisition consideration . . . . . . . $ 196,446
N/A
Fixed charge coverage ratio . . . . . . . . . . .
63,791
Fixed charge deficiency . . . . . . . . . . . . . . $
(2.60) $
$
0.56
(2.80)
0.70
$
$
(0.38)
0.34
$
$
(0.55)
$
— $
0.41
—
$1,055,745
$ 385,174
$ 107,432
$ 137,223
N/A
27,014
$
$914,348
$286,216
$ 77,560
$107,991
N/A
570
$
$604,519
$217,946
$ 33,728
$ 30,645
N/A
779
$529,239
$181,498
$ 21,751
5,538
$
2.08
N/A
Several significant factors that should be considered when comparing the annual results shown above are
as follows:
Year Ended December 31, 2012
During 2012, the Company completed a number of acquisitions. Please see Note 4 of the notes to the
consolidated financial statements included herein for a summary of these acquisitions.
On December 10, 2012, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
an additional $80 million aggregate principal amount of 11% Notes due 2016. The additional notes were
issued under the Indenture governing the 11% Notes and treated as a single series with the original 11%
Notes. The additional notes were sold in a private placement in reliance on exceptions from registration under
the Securities Act of 1933, as amended. The Company received net proceeds before expenses of
$83.2 million, which included an original issue premium of $4.8 million, and underwriter fees of $1.6 million.
The Company used the net proceeds of the offering to repay the outstanding balance under the Company’s
revolving credit agreement described elsewhere herein, and for general corporate purposes.
17
During 2012, the Company discontinued a subsidiary and certain operating divisions. All periods have
been restated to reflect these discontinued operations. See Note 10 of the Notes to the Consolidated Financial
Statements included herein.
Year Ended December 31, 2011
During 2011, the Company completed a number of acquisitions. Please see Note 4 of the notes to the
consolidated financial statements included herein for a summary of these acquisitions
On April 19, 2011, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold an
additional $55 million aggregate principal amount of 11% Notes due 2016. The additional notes were issued
under the Indenture governing the 11% Notes and treated as a single series with the original 11% Notes. The
additional notes were sold in a private placement in reliance on exceptions from registration under the
Securities Act of 1933, as amended. The Company received net proceeds before expenses of $59.6 million,
which included an original issue premium of $6.1 million, and underwriter fees of $1.5 million. The Company
used the net proceeds of the offering to repay the outstanding balance under the Company’s revolving credit
agreement described elsewhere herein, and for general corporate purposes.
Effective December 31, 2011, the Company discontinued an operating division. All periods reflect this
discontinued operation. See Note 10 of the Notes to the Consolidated Financial Statements included herein.
Year Ended December 31, 2010
During 2010, the Company completed a significant number of acquisitions. Please see Note 4 of the
notes to the consolidated financial statements included herein for a summary of these acquisitions.
On May 14, 2010, the Company and its wholly-owned subsidiaries, as guarantors issued and sold
$65 million aggregate principal amount of 11% Notes due 2016. The additional notes were issued under the
Indenture governing the 11% notes and treated as a single series with the original 11% notes. The additional
notes were sold in a private placement in reliance on exceptions from registration under the Securities Act of
1933, as amended. The Company received net proceeds before expenses of $67.2 million, which included an
original issue premium of $2.6 million, and underwriter fees of $0.4 million. The Company used the net
proceeds of the offering to repay the outstanding balance under the Company’s revolving Credit Agreement
described elsewhere herein, and for general corporate purposes, including acquisitions.
Effective September 30, 2010, the Company ceased a subsidiary. All periods reflect these discontinued
operations. See Note 10 of the notes to the consolidated financial statements included herein.
Year Ended December 31, 2009
On October 23, 2009, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
$225 million aggregate principal amount of 11% Notes due 2016 (the ‘‘11% Notes’’). The 11% Notes bear
interest at a rate of 11% per annum, accruing from October 23, 2009. Interest is payable semiannually in
arrears in cash on May 1 and November 1 of each year, beginning on May 1, 2010. The 11% Notes will
mature on November 1, 2016, unless earlier redeemed or repurchased. In addition, the Company entered into a
Credit Agreement described elsewhere herein. The Company used the net proceeds of this offering to repay
the outstanding balance and terminate its prior Fortress Financing Agreement, and redeemed its outstanding
8% C$45 million convertible debentures. As a result, the Company incurred $4.5 million of early termination
fees and wrote off of the remaining deferred financing costs relating to its prior Financing Agreement and
convertible debentures.
Year Ended December 31, 2008
During the year ended December 31, 2008, MDC recognized $13.3 million of primarily non-cash,
unrealized, foreign exchange gains due primarily to the strengthening of the US dollar as compared to the
Canadian dollar on its intercompany balances that are denominated in the US dollar.
Effective December 31, 2008, three of the Company’s operating subsidiaries were deemed discontinued
operations. All periods reflect these discontinued operations. See Note 10 of the notes to the consolidated
financial statements included herein.
18
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Unless otherwise indicated, references to the ‘‘Company’’ mean MDC Partners Inc. and its subsidiaries,
and references to a fiscal year means the Company’s year commencing on January 1 of that year and ending
December 31 of that year (e.g., fiscal 2012 means the period beginning January 1, 2012, and ending
December 31, 2012).
The Company reports its financial results in accordance with generally accepted accounting principles
(‘‘GAAP’’) of the United States of America (‘‘US GAAP’’). However, the Company has included certain
non-US GAAP financial measures and ratios, which it believes provide useful information to both
management and readers of this report in measuring the financial performance and financial condition of the
Company. One such term is ‘‘organic revenue’’, which means growth in revenues from sources other than
acquisitions or foreign exchange impacts. These measures do not have a standardized meaning prescribed by
US GAAP and, therefore, may not be comparable to similarly titled measures presented by other publicly
traded companies, nor should they be construed as an alternative to other titled measures determined in
accordance with US GAAP.
Executive Summary
The Company’s objective is to create shareholder value by building market-leading subsidiaries and
affiliates that deliver innovative, value-added marketing communications and strategic consulting to their
clients. Management believes that shareholder value is maximized with an operating philosophy of ‘‘Perpetual
Partnership’’ with proven committed industry leaders in marketing communications.
MDC manages the business by monitoring several financial and non-financial performance indicators.
The key indicators that we review focus on the areas of revenues and operating expenses and capital
expenditures. Revenue growth is analyzed by reviewing the components and mix of the growth, including:
growth by major geographic location; existing growth by major reportable segment (organic); growth from
currency changes; and growth from acquisitions.
MDC conducts its businesses through the Marketing Communications Group. Within the Marketing
Communications Group, there are two reportable operating segments: Strategic Marketing Services and
Performance Marketing Services. In addition, MDC has a ‘‘Corporate Group’’ which provides certain
accounting, administrative, financial, human resource and legal functions.
Marketing Communications Businesses
Through its operating ‘‘partners’’, MDC provides advertising, consulting, customer relationship
management, and specialized communication services to clients throughout the world.
The operating companies earn revenue from agency arrangements in the form of retainer fees or
commissions; from short-term project arrangements in the form of fixed fees or per diem fees for services;
and from incentives or bonuses. Additional information about revenue recognition appears in Note 2 of the
notes to the consolidated financial statements.
MDC measures operating expenses in two distinct cost categories: cost of services sold, and office and
general expenses. Cost of services sold is primarily comprised of employee compensation related costs and
direct costs related primarily to providing services. Office and general expenses are primarily comprised of
rent and occupancy costs and administrative service costs including related employee compensation costs.
Also included in operating expenses is depreciation and amortization.
Because we are a service business, we monitor these costs on a percentage of revenue basis. Cost of
services sold tend to fluctuate in conjunction with changes in revenues, whereas office and general expenses
and depreciation and amortization, which are not directly related to servicing clients, tend to decrease as a
percentage of revenue as revenues increase because a significant portion of these expenses are relatively fixed
in nature.
We measure capital expenditures as either maintenance or investment related. Maintenance capital
expenditures are primarily composed of general upkeep of our office facilities and equipment that are required
to continue to operate our businesses. Investment capital expenditures include expansion costs, the build out of
19
new capabilities, technology or call centers, or other growth initiatives not related to the day to day upkeep of
the existing operations. Growth capital expenditures are measured and approved based on the expected return
of the invested capital.
Certain Factors Affecting Our Business
Overall Factors Affecting our Business and Results of Operations. The most significant factors include
national, regional and local economic conditions, our clients’ profitability, mergers and acquisitions of our
clients, changes in top management of our clients and our ability to retain and attract key employees. New
business wins and client losses occur due to a variety of factors. The two most significant factors are; clients’
desire to change marketing communication firms, and the creative product our firms are offering. A client may
choose to change marketing communication firms for a number of reasons, such as a change in top
management and the new management wants to retain an agency that it may have previously worked with. In
addition, if the client is merged or acquired by another company, the marketing communication firm is often
changed. Further, global clients are trending to consolidate the use of numerous marketing communication
firms to just one or two. Another factor in a client changing firms is the agency’s campaign or work product is
not providing results and they feel a change is in order to generate additional revenues.
Clients will generally reduce or increase their spending or outsourcing needs based on their current
business trends and profitability. These types of changes impact the Performance Marketing Services Group
more than the Strategic Marketing Services Group due to the Performance Marketing Services Group having
clients who require project-based work as opposed to the Strategic Marketing Services Group who primarily
have retainer-based relationships.
Acquisitions and Dispositions. Our strategy includes acquiring ownership stakes in well-managed
businesses with strong reputations in the industry. We engaged in a number of acquisition and disposal
transactions during the 2010 to 2012 period, which affected revenues, expenses, operating income and net
income. Additional information regarding material acquisitions is provided in Note 4 ‘‘Acquisitions’’ and
information on dispositions is provided in Note 10 ‘‘Discontinued Operations’’ in the notes to the consolidated
financial statements.
Foreign Exchange Fluctuations. Our financial results and competitive position are affected by
fluctuations in the exchange rate between the US dollar and non-US dollars, primarily the Canadian dollar.
See also ‘‘Quantitative and Qualitative Disclosures About Market Risk — Foreign Exchange.’’
Seasonality. Historically, with some exceptions, we generate the highest quarterly revenues during the
fourth quarter in each year. The fourth quarter has historically been the period in the year in which the highest
volumes of media placements and retail related consumer marketing occur.
Fourth Quarter Results. Revenues for the fourth quarter of 2012 increased to $294.6 million, compared
to 2011 fourth quarter revenues of $254.1 million. The increase consisted of organic growth of $30.1 million,
acquisition revenue of $9.2 million and $1.2 million due to foreign currency fluctuations. The Strategic
Marketing Services segment had revenue growth of $35.3 million in 2012, of which $29.1 million was
organic and $5.5 million was acquisition related. The Performance Marketing Services segment had increased
revenue of $5.3 million in 2012 of which $1.0 million was organic and $3.7 million was acquisition related.
Operating results for the fourth quarter of 2012 resulted in a loss of $7.1 million compared to a loss of
$3.8 million in 2011. The decrease in operating profits was primarily related to an increase in estimated
deferred acquisition consideration adjustments of $21.1 million offset in part by an increase in revenue. Loss
from continuing operations for the fourth quarter of 2012 was $22.1 million compared to $54.7 million in
2011. Interest expense was higher in 2012 by $1.3 million, however income tax expense was lower by
$37.3 million and equity in earnings of affiliates was income in 2012 of $0.2 million compared to nil in 2011.
Interest expense increased due to the additional outstanding debt in 2012, relating to higher outstanding
borrowing under the WF Credit Agreement and the 11% Notes issued in December 2012. Income tax expense
was lower due to the additional valuation allowance reserves and non-deductible stock-based compensation in
2011 compared to what was needed in 2012.
20
Summary of Key Transactions
Year Ended December 31, 2012
The Company completed several key acquisitions and transactions in 2012. These acquisitions included
the acquisition of Doner Partners LLC (‘‘Doner’’). The Company acquired a 30% voting interest and a
convertible preferred interest that allows the Company to increase ordinary voting ownership to 70% at
MDC’s option, at no additional cost to the Company. Doner is a full service integrated creative agency. In
addition, the Company acquired a 70% interest in TargetCast LLC (‘‘TargetCast’’), a full service integrated
media agency.
The total aggregate purchase price for these 2012 transactions was $82.8 million, which included closing
cash payments equal to $18.5 million and $8.0 million of working capital payments, plus additional estimated
contingent purchase payments in future years of approximately $59.5 million. See Note 4 of the notes to the
consolidated financial statements included herein for additional information on these and other acquisitions.
On December 10, 2012, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
an additional $80 million aggregate principal amount of 11% Notes due 2016. The additional notes were
issued under the Indenture governing the 11% Notes and treated as a single series with the original 11%
Notes. The additional notes were sold in a private placement in reliance on exceptions from registration under
the Securities Act of 1933, as amended. The Company received net proceeds before expenses of
$83.2 million, which included an original issue premium of $4.8 million, less underwriter fees of $1.6 million.
The Company used the net proceeds of the offering to repay the outstanding balance under the Company’s
revolving credit agreement described elsewhere herein, and for general corporate purposes.
Year Ended December 31, 2011
The Company completed several key acquisitions in 2011. These acquisitions included the acquisition of
a 70% interest in Concentric Partners, LLC (‘‘Concentric’’), a 65% interest in Laird + Partners, New York
LLC (‘‘Laird’’), a 100% interest in RJ Palmer Partners LLC (‘‘RJ Palmer’’), a 75% interest in Trade X
Partners LLC (‘‘Trade X’’) and a 60% interest in Anomaly Partners, LLC (‘‘Anomaly’’).
The total aggregate purchase price for these 2011 transactions was $76.8 million, which included closing
cash payments equal to $40 million plus additional estimated contingent purchase payments in future years of
approximately $36.8 million. See Note 4 of the notes to the consolidated financial statements included herein
for additional information on these and other acquisitions.
On April 19, 2011, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold an
additional $55 million aggregate principal amount of 11% Notes due 2016. The additional notes were issued
under the Indenture governing the 11% Notes and treated as a single series with the original 11% Notes. The
additional notes were sold in a private placement in reliance on exceptions from registration under the
Securities Act of 1933, as amended. The Company received net proceeds before expenses of $59.6 million,
which included an original issue premium of $6.1 million, and underwriter fees of $1.5 million. The Company
used the net proceeds of the offering to repay the outstanding balance under the Company’s WF Credit
Agreement described elsewhere herein, and for general corporate purposes.
Year Ended December 31, 2010
The Company completed several key acquisitions in 2010. These acquisitions included the acquisition of
60% of the equity interests in The Arsenal LLC (‘‘Team’’); 75% of the equity interests in Integrated Media
Solutions, LLC; 51% of the equity interests in Allison & Partners LLC; 70% of the equity interests in Sloane
& Company LLC; 60% of the equity interests of Relevent Partners LLC; 80% of the total outstanding equity
interests in each of Kenna Communications LP and Capital C Partners LP; and 51% of the equity interests in
72andSunny Partners LLC.
The total aggregate purchase price for these 2010 transactions was $182.1 million, which included
closing cash payments equal to $92.4 million and additional estimated contingent purchase payments in future
years of approximately $89.7 million. See Note 4 of the notes to the consolidated financial statements
included herein for additional information on these and other acquisitions.
21
On May 14, 2010, the Company and its wholly-owned subsidiaries (as guarantors) issued and sold an
additional $65 million aggregate principal amount of 11% Notes due 2016. The additional notes were issued
under the Indenture governing the 11% notes and treated as a single series with the original 11% notes. The
additional notes were sold in a private placement in reliance on exemptions from registration under the
Securities Act of 1933, as amended. The Company used the net proceeds of the offering to repay the
outstanding balance under the Company’s revolving WF Credit Agreement, and for acquisitions and other
general corporate purposes.
Results of Operations for the Years Ended December 31, 2012, 2011 and 2010:
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . .
Operating profit (loss) . . . . . . . . . . . . . . . . . . .
Other income (expense):
Other income, net . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange loss . . . . . . . . . . . . . . . . . . .
. . . . . .
Interest expense and finance charges, net
Loss from continuing operations before income
taxes, equity in affiliates . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of affiliates
. . . . . . . . . . . . .
Loss from continuing operations . . . . . . . . . . . .
Loss from discontinued operations attributable to
MDC Partners Inc., net of taxes . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss
Net income attributable to
noncontrolling interests
. . . . . . . . . . . . . . . .
Net loss attributable to MDC Partners Inc.
. . . . .
Stock-based compensation . . . . . . . . . . . . . . . .
For the Year Ended December 31, 2012
Strategic
Marketing
Services
$721,228
480,820
190,242
27,455
22,711
Performance
Marketing
Services
$349,483
258,301
73,995
17,617
(430)
Corporate
—
$
—
38,847
1,342
(40,189)
Total
$1,070,711
739,121
303,084
46,414
(17,908)
117
(976)
(46,312)
(65,079)
9,553
(74,632)
633
(73,999)
(5,428)
(79,427)
(6,012)
$ (85,439)
32,197
$
(4,538)
(1,474)
—
$
9,186
$
8,227
$ 14,784
22
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Operating Profit (Loss)
Other Income (Expense):
Other income, net . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange loss . . . . . . . . . . . . . . . . . . . . . .
Interest expense and finance charges, net
. . . . . . . . .
Loss from continuing operations before income taxes,
equity in affiliates . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Equity in earnings of affiliates
Loss from continuing operations . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to
MDC Partners Inc., net of taxes
. . . . . . . . . . . . .
Net loss
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . .
Net loss attributable to MDC Partners Inc.
. . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . .
For the Year Ended December 31, 2011
Strategic
Marketing
Services
$608,022
425,316
137,824
22,378
22,504
Performance
Marketing
Services
$332,381
244,674
45,258
17,016
25,433
Corporate
—
$
—
35,432
826
(36,258)
Total
$940,403
669,990
218,514
40,220
11,679
116
(1,677)
(41,716)
(31,598)
41,735
(73,333)
213
(73,120)
(3,167)
(76,287)
(8,387)
$ (84,674)
$ 23,657
(6,414)
(1,973)
—
$
5,149
$
3,695
$ 14,813
23
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Operating Profit (Loss)
Other Income (Expense):
. . . . . . . . . . . . . . . . . . . . . . . .
Other expense, net
Foreign exchange gain . . . . . . . . . . . . . . . . . . . . .
Interest expense and finance charges, net
. . . . . . . . .
Loss from continuing operations before income taxes,
equity in affiliates . . . . . . . . . . . . . . . . . . . . . . .
Income tax recovery . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity
in affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Equity in earnings of affiliates
Loss from continuing operations . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to
MDC Partners Inc., net of taxes
. . . . . . . . . . . . .
Net loss
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . .
Net loss attributable to MDC Partners Inc.
. . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . .
For the Year Ended December 31, 2010
Strategic
Marketing
Services
$438,941
288,916
90,495
17,917
41,613
Performance
Marketing
Services
$249,885
183,202
38,230
15,873
12,580
Corporate
—
$
—
22,291
368
(22,659)
Total
$688,826
472,118
151,016
34,158
31,534
381
69
(33,192)
(1,208)
(165)
(1,043)
866
(177)
(4,885)
(5,062)
(10,378)
$ (15,440)
$ 16,507
(7,211)
(3,167)
—
$
7,282
$
1,992
$ 7,233
24
Year Ended December 31, 2012 Compared to Year Ended December 31, 2011
Revenue was $1.07 billion for the year ended 2012, representing an increase of $130.3 million, or 13.9%,
compared to revenue of $940.4 million for the year ended 2011. This increase relates primarily to acquisition
growth of $54.2 million and an increase in organic revenue of $78.6 million. A strengthening of the US
Dollar, primarily versus the Canadian dollar during the year ended December 31, 2012, resulted in a decrease
of $2.5 million.
Operating loss for the year ended 2012 was $17.9 million, compared to operating profits of $11.7 million
in 2011. Operating profit decreased by $25.9 million in the Performance Marketing Services segment, and was
offset by an increase of $0.2 million in the Strategic Marketing Services segment. Corporate operating
expenses increased by $3.9 million in 2012.
Loss from continuing operations was a loss of $74.0 million in 2012, compared to a loss of $73.1 million
in 2011. This increase in loss of $0.9 million was primarily attributable to a decrease in operating profits of
$29.6 million and an increase in deferred acquisition consideration of $40.4 million, and an increase in net
interest expense equal to $4.6 million, offset by the decrease in tax expense of $32.2 million. The increase in
net interest expense was primarily due to higher outstanding borrowing under the WF Credit Agreement and
the Company’s outstanding 11% notes. These amounts were impacted by a decrease in foreign exchange
losses of $0.7 million in 2012 and an increase in equity in earnings of non-consolidated affiliates of
$0.4 million.
Marketing Communications Group
Revenues attributable to the Marketing Communications Group, which consists of two reportable
segments — Strategic Marketing Services and Performance Marketing Services, were $1.07 billion in the
aggregate in 2012, compared to $940.4 million in 2011, representing a year-over-year increase of 13.9%.
The components of the revenue for 2012 are shown in the following table:
Year ended December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Organic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange impact
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year ended December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue
$000’s
$ 940,403
54,198
78,648
(2,538)
$1,070,711
%
5.8%
8.4%
(0.3)%
13.9%
The geographic mix in revenues was relatively consistent between 2012 and 2011 and is demonstrated in
the following table:
US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe and other
2012
81%
14%
5%
2011
80%
16%
4%
The operating profit of the Marketing Communications Group decreased by approximately 53.5% to
$22.3 million in 2012, from $47.9 million in 2011. The decrease in operating profit of $25.6 million was
primarily due to an increase in estimated deferred acquisition consideration adjustments of $40.4 million, an
increase in non-cash stock based compensation of $8.6 million and increased depreciation and amortization of
$5.7 million, all due to acquisitions. These amounts were offset by $29.1 million of increased operating profits
driven by the increase in revenue following the Company’s strategic investment spending in 2011. Operating
margins decreased to 2.1% for 2012, compared to 5.1% for 2011. This decrease in operating margin was
primarily related to an increase in office and general expenses as a percentage of revenue from 19.5% in 2011,
to 24.7% in 2012. This increase was primarily due to estimated deferred acquisition consideration adjustments
as a percentage of revenue which increased to 5.0% in 2012 compared to 1.3% in 2011. In addition, total staff
25
costs increased as a percentage of revenue from 55.2% in 2011, to 59.4% in 2012. Offsetting these increases
was a decrease in reimbursed client related direct costs (excluding staff costs) as a percentage of revenue from
22.7% in 2011, to 16.8% in 2012.
Marketing Communications Businesses
Strategic Marketing Services
Revenues attributable to Strategic Marketing Services in 2012 were $721.2 million, compared to
$608.0 million in 2011. The year-over-year increase of $113.2 million, or 18.6%, was attributable primarily to
organic growth of $76.2 million or 12.5%; and acquisition growth of $38.6 million or 6.4%; these increases
were offset by a foreign exchange translation decrease of $1.6 million due to the strengthening of the US
dollar compared to the Canadian dollar. This organic revenue growth was driven by net new business wins.
The operating profit of Strategic Marketing Services increased by $0.2 million to $22.7 million in 2012,
from $22.5 million in 2011. Operating margins decreased to 3.1% in 2012 from 3.7% in 2011. The increase in
operating profit is primarily related to the increase in revenue. This increase was offset by an increase in
estimated deferred acquisition consideration adjustments of $24.3 million, increased depreciation and
amortization of $5.1 million due to acquisitions, and an increase in non-cash stock based compensation of
$4.0 million. The decrease in operating margin was primarily related to an increase in office and general
expenses as a percentage of revenue from 22.7% in 2011 to 26.3% in 2012 due to the increased estimated
deferred acquisition consideration adjustments of 6.6% in 2012 compared to 3.9% in 2011. In addition, total
staff costs as a percentage of revenue increased from 56.2% in 2011 to 60.0% in 2012. Depreciation and
amortization increased as a percentage of revenue from 3.7% during 2011 to 3.8% during 2012. Offsetting this
decrease in margins was a decrease in direct costs (excluding staff costs) as a percentage of revenues from
20.1% of revenue in 2011, to 13.2% of revenue in 2012.
Performance Marketing Services
Performance Marketing Services generated revenues of $349.5 million for 2012, an increase of
$17.1 million, or 5.1%, compared to revenues of $332.4 million in 2011. The year-over-year increase was
attributable primarily to acquisition growth of $15.6 million, organic revenue growth of $2.4 million, and a
foreign translation decrease of $0.9 million. This organic revenue growth was driven by net new
business wins.
The operating profit of Performance Marketing Services decreased by $25.8 million to a loss of
$0.4 million in 2012, from an operating profit of $25.4 million in 2011. Operating margins decreased from
7.7% in 2011 compared to an operating margin loss of 0.1% in 2012. The decrease in operating profit was
primarily due to an increase in estimated deferred acquisition consideration adjustments of $16.1 million and
increased non-cash stock based compensation of $4.5 million. This decrease was offset in part by increased
revenue. The decrease in operating margin in 2012 was due primarily to an increase in total staff costs as a
percentage of revenue from 53.5% in 2011 to 58.2% in 2012. Office and general expenses as a percentage of
revenue increased from 13.6% in 2011 to 21.2% in 2012 due to an increase in estimated deferred acquisition
consideration adjustments as a percentage of revenue of 1.5% in 2012 from a positive net adjustment of 3.2%
in 2011, and an increase in non-cash stock based compensation expense of $4.5 million. Offsetting these
increases was a decrease in direct costs (excluding staff costs) as a percentage of revenue from 27.5% in 2011
to 24.1% in 2012.
Corporate
Operating costs related to the Company’s Corporate operations increased by $3.9 million to $40.2 million
in 2012, compared to $36.3 million in 2011. This increase was primarily related to increased compensation
and related costs of $3.6 million. Additional depreciation and amortization and advertising and promotion
costs were offset by decreases in, occupancy, travel and entertainment, professional fees, and other
administrative costs.
Other Expense, Net
Other expense, net, remained consistent at income of $0.1 million.
26
Foreign Exchange
The foreign exchange loss was $1.0 million for 2012, compared to a loss of $1.7 million recorded in
2011. This unrealized loss was due primarily to the fluctuation in the US dollar during 2012 and 2011
compared to the Canadian dollar relating to the Company’s US dollar denominated intercompany balances
with its Canadian subsidiaries.
Net Interest Expense
Net interest expense for 2012 was $46.3 million, an increase of $4.6 million over the $41.7 million net
interest expense incurred during 2011. Interest expense increased $4.6 million in 2012 due to the additional
borrowings under the Company’s WF Credit Agreement throughout 2012 and an additional $80 million
11% notes issued in December 2012. Interest income in 2012 was consistent at $0.2 million.
Income Tax Expense
Income tax expense in 2012 was $9.6 million compared to $41.7 million for 2011. The Company’s
effective tax rate was substantially higher than the statutory rate in 2011 due to non-deductible stock-based
compensation and an increase in the Company’s valuation allowance, offset in part by noncontrolling
interest charges.
The Company’s US operating units are generally structured as limited liability companies, which are
treated as partnerships for tax purposes. The Company is only taxed on its share of profits, while
noncontrolling holders are responsible for taxes on their share of the profits.
Equity in Affiliates
Equity in affiliates represents the income (loss) attributable to equity-accounted affiliate operations. In
2012, the Company recorded income of $0.6 million compared to income of $0.2 million in 2011.
Noncontrolling Interests
Noncontrolling interest expense was $6.0 million for 2012, a decrease of $2.4 million from the
$8.4 million of noncontrolling interest expense incurred during 2011. The decrease relates to step-up
transactions of entities the Company does not own 100%, both the Strategic Marketing Services and
Performance Marketing Service segments.
Discontinued Operations
The loss net of taxes from discontinued operations for 2012 was $5.4 million and $3.2 million in 2011.
Net Loss Attributable to MDC Partners Inc.
As a result of the foregoing, the net loss attributable to MDC Partners Inc. for 2012 was $85.4 million or
loss of $2.78 per diluted share, compared to a net loss of $84.7 million or $2.91 per diluted share reported
for 2011.
Year Ended December 31, 2011 Compared to Year Ended December 31, 2010
Revenue was $940.4 million for the year ended 2011, representing an increase of $251.6 million, or
36.5%, compared to revenue of $688.8 million for the year ended 2010. This increase relates primarily to
acquisition growth of $132.1 million and an increase in organic revenue of $114.7 million. In addition, a
weakening of the US Dollar, primarily versus the Canadian dollar during the year ended December 31, 2011,
resulted in an increase of $4.8 million.
Operating profit for the year ended 2011 was $11.7 million, compared to $31.5 million in 2010.
Operating profit decreased by $19.1 million in the Strategic Marketing Services, and was offset by an increase
of $12.8 million within the Performance Marketing Services segment. Corporate operating expenses increased
by $13.6 million in 2011.
Loss from continuing operations was a loss of $73.1 million in 2011, compared to a loss of $0.2 million
in 2010. This increase in loss of $72.9 million was primarily attributable to the decrease in operating profit of
$19.9 million, an increase in tax expense of $41.9 million and an increase in net interest expense equal to
27
$8.5 million. This increase in net interest expense was primarily due to the Company’s outstanding 11% notes.
These amounts were impacted by an increase in foreign exchange losses from a gain of $0.1 million in 2010
to a loss of $1.7 million in 2011, and a decrease in other income, net of $0.3 million and a decrease in equity
in earnings of non-consolidated affiliates of $0.7 million.
Marketing Communications Group
Revenues attributable to the Marketing Communications Group, which consists of two reportable
segments — Strategic Marketing Services and Performance Marketing Services, were $940.4 million in the
aggregate in 2011, compared to $688.8 million in 2010, representing a year-over-year increase of 36.5%.
The components of the revenue for 2011 are shown in the following table:
Year ended December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Organic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange impact
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year ended December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue
$000’s
$688,826
132,102
114,713
4,762
$940,403
%
19.2%
16.6%
0.7%
36.5%
The geographic mix in revenues was relatively consistent between 2011 and 2010 and is demonstrated in
the following table:
US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe and other
2011
80%
16%
4%
2010
83%
14%
3%
The operating profit of the Marketing Communications Group decreased by approximately 11.5% to
$47.9 million in 2011, from $54.2 million in 2010. The decrease in operating profit of $6.3 million was
primarily due to an increase in acquisition related costs and estimated deferred acquisition consideration
adjustments of $12.4 million, and increased depreciation and amortization of $5.6 million, due to acquisitions.
These amounts were offset by $11.3 million of increased operating profits related to the increase in revenue
and a $0.4 million decrease in non-cash stock based compensation, despite the Company’s strategic
investments in talent, new office locations, and other growth investments. Operating margins decreased to
5.1% for 2011 compared to 7.9% for 2010. This decrease in operating margin was primarily related to an
increase in reimbursed client related direct costs (excluding staff costs) as a percentage of revenues from
18.4% of revenue in 2010 to 22.7% of revenue in 2011. This increase in reimbursed client related direct costs
is due to the requirement that certain costs be included in both revenue and direct costs due to the Company
acting as principle versus agent for certain client contracts. In addition, margins were negatively impacted by
an increase in office and general expenses as a percentage of revenue from 18.7% in 2010 to 19.5% in 2011
primarily due to acquisition related costs and estimated deferred acquisition consideration adjustments as a
percentage of revenue of 1.7% in 2011 compared to 0.5% in 2010. Offsetting these increases was a reduction
in total staff costs as a percentage of revenues from 59.0% in 2010, to 57.4% in 2011. In addition,
depreciation and amortization expenses decreased as a percentage of revenue from 4.9% in 2010, to 4.2% in
2011, due to the increase in revenue in 2011.
Marketing Communications Businesses
Strategic Marketing Services
Revenues attributable to Strategic Marketing Services in 2011 were $608.0 million, compared to
$438.9 million in 2010. The year-over-year increase of $169.1 million, or 38.5%, was attributable primarily to
organic growth of $81.5 million or 18.6%; acquisition growth of $84.7 million or 19.3%; and a foreign
exchange translation of $2.9 million due to the weakening of the US dollar compared to the Canadian dollar.
This organic revenue growth was driven by net new business wins.
28
The operating profit of Strategic Marketing Services decreased by $19.1 million to $22.5 million in 2011
from $41.6 million in 2010. Operating margins decreased to 3.7% in 2011 from 9.5% in 2010. The decrease
in operating profit was primarily due to an increase in acquisition related costs and estimated deferred
acquisition consideration adjustments of $21.7 million, increased depreciation and amortization of
$4.5 million, due to acquisitions, offset by $5.0 million of increased operating profits related to increased
revenue, and a decrease in non-cash stock based compensation of $2.1 million. The decrease in operating
margin was primarily related to an increase in direct costs (excluding staff costs) as a percentage of revenues
from 13.9% of revenue in 2010, to 20.0% of revenue in 2011. In addition, margins were negatively impacted
by an increase in office and general expenses as a percentage of revenue from 20.6% in 2010 to 22.7% in
2011 due to the increased acquisition related costs and estimated deferred acquisition consideration
adjustments of 4.0% in 2011 compared to 0.4% in 2010 offset in part from the increase in revenue. Offsetting
these increases, total staff costs as a percentage of revenue decreased from 58.6% in 2010 to 56.2% in 2011,
despite the Company’s investment in talent. Depreciation and amortization decreased as a percentage of
revenue from 4.1% during 2010 to 3.7% during 2011, due to the increase in revenues.
Performance Marketing Services
Performance Marketing Services generated revenues of $332.4 million for 2011, an increase of
$82.5 million, or 33.0%, compared to revenues of $249.9 million in 2010. The year-over-year increase was
attributable primarily to acquisition growth of $47.4 million, organic revenue growth of $33.3 million, and a
foreign translation increase of $1.8 million. This organic revenue growth was driven by net new
business wins.
The operating profit of Performance Marketing Services increased by $12.9 million to $25.4 million in
2011, from an operating profit of $12.6 million in 2010. Operating margins improved from 5.0% in 2010
compared to 7.7% in 2011. The increase in operating profit was primarily due to a decrease in acquisition
related costs and estimated deferred acquisition consideration adjustments of $9.3 million and $6.4 million
relating to increased revenue. These increases were offset in part from increased depreciation and amortization
of $1.1 million, due to acquisitions and increased non-cash stock based compensation of $1.7 million. The
increase in operating margin in 2011 was due primarily to a decrease in total staff costs as a percentage of
revenue from 54.8% in 2010 to 53.4% in 2011. Office and general expenses as a percentage of revenue
decreased from 15.3% in 2010 to 13.6% in 2011 due to a decrease in acquisition related costs and estimated
deferred acquisition consideration adjustments as a percentage of revenue of a positive net adjustment of 0.3%
in 2010 to a larger positive net adjustment of 3.0% in 2011. This decrease was offset by an increase in
non-cash stock based compensation expense of $1.7 million. In addition, depreciation and amortization
expense decreased as a percentage of revenue from 6.4% in 2010 to 5.1% in 2011, due to the increased
revenue. Offsetting these decreases was an increase in direct costs (excluding staff costs) as a percentage of
revenue from 26.3% in 2010 to 27.5% in 2011.
Corporate
Operating costs related to the Company’s Corporate operations increased by $13.6 million to
$36.3 million in 2011, compared to $22.7 million in 2010. This increase was primarily related to increased
compensation and related costs of $9.0 million ($7.6 million of which consisted of non-cash stock based
compensation). In addition, the Company incurred increased travel, promotional and related costs of
$2.5 million, occupancy costs of $1.0 million, professional and other costs of $0.6 million, and depreciation
expense of $0.5 million.
Other Expense, Net
Other expense, net, decreased $0.3 million in 2011 to income of $0.1 million from income of
$0.4 million in 2010.
Foreign Exchange
The foreign exchange loss was $1.7 million for 2011, compared to a gain of $0.1 million recorded in
2010. This unrealized gain and loss was due primarily to the fluctuation in the US dollar during 2011 and
2010 compared to the Canadian dollar relating to the Company’s US dollar denominated intercompany
balances with its Canadian subsidiaries.
29
Net Interest Expense
Net interest expense for 2011 was $41.7 million, an increase of $8.5 million over the $33.2 million net
interest expense incurred during 2010. Interest expense increased $8.5 million in 2011 due to the additional
$55 million 11% notes issued in April 2011. Interest income was $0.2 million for 2011, as compared to
$0.3 million in 2010.
Income Tax Expense
Income tax expense in 2011 was $41.7 million compared to a benefit of $0.2 million for 2010. In 2010,
the Company’s effective tax rate was substantially lower than the statutory tax rate due to a decrease in the
Company’s valuation allowance, and noncontrolling interest charges. These amounts were offset in part by
non-deductible stock based compensation and a reserve established for potential tax positions. The Company’s
effective tax rate was substantially higher than the statutory rate in 2011 due to non-deductible stock-based
compensation and an increase in the Company’s valuation allowance, offset in part by noncontrolling
interest charges.
The Company’s US operating units are generally structured as limited liability companies, which are
treated as partnerships for tax purposes. The Company is only taxed on its share of profits, while
noncontrolling holders are responsible for taxes on their share of the profits.
Equity in Affiliates
Equity in affiliates represents the income (loss) attributable to equity-accounted affiliate operations. In
2011, the Company recorded income of $0.2 million compared to income of $0.9 million in 2010.
Noncontrolling Interests
Noncontrolling interest expense was $8.4 million for 2011, a decrease of $2.0 million from the
$10.4 million of noncontrolling interest expense incurred during 2010. The decrease relates to a decrease in
profits earned at entities the Company does not own 100% in, both the Strategic Marketing Services and
Performance Marketing Service segments.
Discontinued Operations
The loss net of taxes from discontinued operations for 2011 was $3.2 million compared to a loss of
$4.9 million in 2010.
Net Loss Attributable to MDC Partners Inc.
As a result of the foregoing, the net loss attributable to MDC Partners Inc. recorded for 2011 was
$84.7 million or loss of $2.91 per diluted share, compared to a net loss of $15.4 million or $0.55 per diluted
share reported for 2010.
Liquidity and Capital Resources
The following table provides information about the Company’s liquidity position:
Liquidity
2012
2011
(In Thousands, Except for Long-Term
Debt to Shareholders’ Equity Ratio)
2010
Cash and cash equivalents
. . . . . . . . . . . . . . . . . .
Working capital (deficit) . . . . . . . . . . . . . . . . . . . .
Cash from operations . . . . . . . . . . . . . . . . . . . . . .
Cash from (used in) investing . . . . . . . . . . . . . . . .
Cash from (used in) financing . . . . . . . . . . . . . . . .
Ratio of long-term debt to shareholders’ equity . . . .
$ 60,330
$(226,682)
$ 76,304
$
7,811
$ (31,858)
(5.09)
$
8,096
$(127,888)
$
4,548
$ (30,436)
$ 23,299
(29.76)
$ 10,949
$(102,547)
$ 37,297
$(110,580)
$ 32,728
3.11
As of December 31, 2012, 2011 and 2010, $2.5 million, $0.9 million and $5.4 million, respectively, of
the Company’s consolidated cash position was held by subsidiaries. Although this amount is available for the
subsidiaries’ use, it does not represent cash that is distributable as earnings to MDC for use to reduce its
indebtedness. It is the Company’s intent through its cash management system to reduce outstanding
borrowings under the WF Credit Agreement by using available cash.
30
Working Capital
At December 31, 2012, the Company had a working capital deficit of $226.7 million, compared to a
deficit of $127.9 million at December 31, 2011. Working capital deficit increased by $98.8 million primarily
related to a $52.5 million increase in short term deferred acquisition consideration. The remainder was
primarily due to timing in the amounts collected from clients, and when paid to suppliers, primarily media
outlets. At December 31, 2012, the Company had no borrowings under its WF Credit Agreement compared to
$38.0 million outstanding at December 31, 2011. The Company includes amounts due to noncontrolling
interest holders, for their share of profits, in accrued and other liabilities. During 2012, 2011 and 2010, the
Company made distributions to these noncontrolling interest holders of $7.7 million, $12.3 million and
$7.7 million, respectively. At December 31, 2012, $3.6 million remains outstanding to be distributed to
noncontrolling interest holders over the next twelve months.
The Company expects that available borrowings under its Credit Agreement, together with cash flows
from operations and other initiatives, will be sufficient over the next twelve months to adequately fund
working capital deficits should there be a need to do so from time to time, as well as all of the Company’s
obligations including put options and capital expenditures.
Operating Activities
Cash flow provided by continuing operations for 2012 was $78.2 million. This was attributable primarily
to a loss from continuing operations of $74.0 million, plus non-cash stock based compensation of
$32.2 million, depreciation and amortization of $48.7 million, and adjustments to deferred acquisition
consideration of $53.3 million, an increase in accounts payable accruals and other current liabilities of
$65.0 million, deferred income taxes of $8.4 million, an increase in advanced billings of $1.7 million and
foreign exchange of $0.9 million. This was partially offset by an increase in accounts receivable of
$30.0 million, an increase in expenditures billable to clients of $17.2 million, other non-current assets and
liabilities of $8.0 million, an increase in prepaid expenses and other current assets of $2.1 million and
earnings of non-consolidated affiliates of $0.6 million. Discontinued operations used cash of $1.9 million.
Cash flow provided by continuing operations for 2011 was $7.2 million. This was attributable primarily
to a loss from continuing operations of $73.1 million, plus non-cash stock based compensation of
$23.7 million, depreciation and amortization of $42.4 million, a decrease in expenditures billable to clients of
$15.3 million, deferred income taxes of $40.3 million, and adjustments to deferred acquisition consideration of
$13.3 million. This was partially offset by a decrease in advance billings of $32.5 million, increases in
accounts receivable of $10.9 million, other non-current assets and liabilities of $2.0 million, a decrease in
accounts payable, accruals and other liabilities of $9.1 million, and an increase in prepaid expenses and other
current assets of $0.7 million. Discontinued operations used cash of $2.7 million.
Cash flow provided by continuing operations for 2010 was $40.7 million. This was attributable primarily
to a loss from continuing operations of $0.2 million, plus non-cash stock based compensation of
$16.5 million, depreciation and amortization of $36.3 million, a decrease in expenditures billable to clients of
$23.7 million, and an increase in advance billings of $2.4 million. This was partially offset by increases in
accounts receivable of $31.0 million, deferred income taxes of $5.4 million, other non-current assets and
liabilities of $0.5 million, and a decrease in accounts payable, accruals and other liabilities of $2.0 million.
Discontinued operations used cash of $3.4 million.
Investing Activities
Cash flows provided by investing activities were $7.8 million for 2012, compared with cash flows used
by investing activities of $30.4 million for 2011, and $110.6 million in 2010.
Cash provided by acquisitions during 2012 was $29.0 million, $28.5 million related to acquisition
payments, offset by $57.5 million of cash acquired.
Expenditures for capital assets in 2012 were equal to $20.3 million. Of this amount, $11.5 million was
incurred by the Strategic Marketing Services segment, $8.4 million was incurred by the Performance
Marketing Services segment. These expenditures consisted primarily of computer equipment, leasehold
improvements, furniture and fixtures, and $0.4 million related to the purchase of Corporate assets.
31
Cash used in acquisitions during 2011 was $6.8 million, $42.6 million related to acquisition payments,
reduced by $35.8 million of media cash acquired, and $0.1 million related to deferred payments for
acquisitions that closed prior to January 1, 2009.
Expenditures for capital assets in 2011 were equal to $23.4 million. Of this amount, $11.7 million was
incurred by the Strategic Marketing Services segment, $4.8 million was incurred by the Performance
Marketing Services segment. These expenditures consisted primarily of computer equipment, leasehold
improvements, furniture and fixtures, and $6.9 million related to the purchase of Corporate assets.
Cash used in acquisitions during 2010 was $97.4 million, of which $18.2 million related to earnout and
deferred acquisition payments for acquisitions that closed prior to January 1, 2009, and $79.2 million related
to acquisition payments.
Expenditures for capital assets in 2010 were equal to $11.1 million. Of this amount, $6.5 million was
incurred by the Strategic Marketing Services segment, $4.0 million was incurred by the Performance
Marketing Services segment. These expenditures consisted primarily of computer equipment, leasehold
improvements, furniture and fixtures, and $0.6 million related to the purchase of Corporate assets.
Profit distributions received from affiliates amounted to $1.3 million in 2012, $4.6 million in 2011, and
$0.6 million for 2010, other investments were $2.2 million in 2012, $4.2 million in 2011, and $0.7 million
in 2010.
In 2012, discontinued operations used minimal cash relating to expenditures for capital assets and used
$0.7 million and $2.1 million in 2011 and 2010.
Financing Activities
During the year ended December 31, 2012, cash flows used in financing activities amounted to
$31.9 million and primarily consisted of $84.8 million of proceeds from the additional 11% notes issuance,
and bank overdrafts of $26.0 million. These proceeds were offset by acquisition related payments of
$68.7 million, repayments of the revolving credit facility of $38.0 million, dividends paid of $22.0 million,
distributions to noncontrolling shareholders of $7.7 million, purchase of shares of $3.3 million, deferred
financing costs of $2.2 million and repayment of long-term debt of $0.7 million
During the year ended December 31, 2011, cash flows provided by financing activities amounted to
$23.3 million and primarily consisted of $61.1 million of proceeds from the additional 11% notes issuance,
proceeds from the WF Credit Agreement of $38.0 million and proceeds for the exercise of stock options of
$1.1 million. These proceeds were offset by repayments from bank overdrafts of $5.7 million, by $3.1 million
of deferred financing costs relating to the senior notes and revolving WF Credit Agreement. The proceeds of
the 11% notes issuance were partially offset by dividends paid of $16.4 million, distributions to noncontrolling
shareholders of $12.3 million, purchase of treasury shares of $4.1 million and repayment of long-term debt of
$1.1 million. In addition, the Company made acquisition related payments of $34.3 million of which
$31.2 million related to earnout and deferred acquisition payments and $3.1 million related to acquisition of
additional equity interests pursuant to put/call option exercises.
During the year ended December 31, 2010, cash flows provided by financing activities amounted to
$32.7 million and primarily consisted of $67.6 million of proceeds from the additional 11% notes issuance,
proceeds from bank overdrafts of $9.0 million, offset by $2.1 million of deferred financing costs relating to
the senior notes and new revolving WF Credit Agreement. The proceeds of the 11% notes issuance were
partially offset by dividends paid and payable of $9.7 million, distributions to noncontrolling shareholders of
$7.7 million, purchase of treasury shares of $3.5 million and repayment of long-term debt of $1.5 million. The
Company made acquisition related payments of $19.7 million, of which $8.2 million related to earnout and
deferred acquisition payments, and $11.5 million related to acquisitions of additional equity interests pursuant
to put/call option exercises.
32
Total Debt
11% Notes Due 2016
On October 23, 2009, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
$225 million aggregate principal amount of 11% Notes due 2016 (the ‘‘11% Notes’’). The 11% Notes bear
interest at a rate of 11% per annum, accruing from October 23, 2009. Interest is payable semiannually in
arrears in cash on May 1 and November 1 of each year, beginning on May 1, 2010. The 11% Notes will
mature on November 1, 2016, unless earlier redeemed or repurchased. The Company received net proceeds
before expenses of $209 million which included an original issue discount of approximately 4.7% or
$10.5 million and underwriter fees of $5.5 million. The 11% Notes were sold in a private placement in
reliance on exemptions from registration under the Securities Act of 1933, as amended. The Company used
the net proceeds of this offering to repay the outstanding balance and terminate its prior Fortress Financing
Agreement consisting of repayments of $130 million term loans, a $70 million delayed draw term loan, and
$9.7 outstanding on the $55 million revolving credit agreement. The Company also used the net proceeds to
redeem its outstanding 8% C$45 million convertible debentures.
On May 14, 2010, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
$65 million aggregate principal amount of 11% Notes due 2016. The additional notes were issued under the
Indenture governing the 11% Notes and treated as a single series with the original 11% Notes. The additional
notes were sold in a private placement in reliance on exceptions from registration under the Securities Act of
1933, as amended. The Company received net proceeds before expenses of $67.2 million, which included an
original issue premium of $2.6 million, and underwriter fees of $0.4 million. The Company used the net
proceeds of the offering to repay the outstanding balance under the Company’s revolving credit agreement
described elsewhere herein, and for general corporate purposes, including acquisitions.
On April 19, 2011, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold an
additional $55 million aggregate principal amount of 11% Notes due 2016. The additional notes were issued
under the Indenture governing the 11% Notes and treated as a single series with the original 11% Notes. The
additional notes were sold in a private placement in reliance on exceptions from registration under the
Securities Act of 1933, as amended. The Company received net proceeds before expenses of $59.6 million,
which included an original issue premium of $6.1 million, and underwriter fees of $1.5 million. The Company
used the net proceeds of the offering to repay the outstanding balance under the Company’s WF Credit
Agreement and for general corporate purposes.
On December 10, 2012, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
an additional $80 million aggregate principal amount of 11% Notes due 2016. The additional notes were
issued under the Indenture governing the 11% Notes and treated as a single series with the original 11%
Notes. The additional notes were sold in a private placement in reliance on exceptions from registration under
the Securities Act of 1933, as amended. The Company received net proceeds before expenses of
$83.2 million, which included an original issue premium of $4.8 million, and underwriter fees of $1.6 million.
The Company used the net proceeds of the offering to repay the outstanding balance under the Company’s
revolving credit agreement described elsewhere herein, and for general corporate purposes.
The Company may, at its option, redeem the 11% Notes in whole at any time or in part from time to
time, on and after November 1, 2013 at a redemption price of 105.5% of the principal amount thereof. If
redeemed during the twelve-month period beginning on November 1, 2014, the Company must pay a
redemption price of 102.75% of the principal amount thereof. If redeemed during the twelve-month period
beginning on November 1, 2015, the Company must pay a redemption price of 100% of the principal amount
thereof. Prior to November 1, 2013, the Company may, at its option, redeem some or all of the 11% Notes at
a price equal to 100% of the principal amount of the Notes plus a ‘‘make whole’’ premium and accrued and
unpaid interest. The Company may also redeem, at its option, prior to November 1, 2012, up to 35% of the
11% Notes with the proceeds from one or more equity offerings at a redemption price of 111% of the
principal amount thereof. If the Company experiences certain kinds of changes of control (as defined in the
Indenture), holders of the 11% Notes may require the Company to repurchase any 11% Notes held by them at
a price equal to 101% of the principal amount of the 11% Notes plus accrued and unpaid interest. The
indenture governing the 11% Notes contains various covenants restricting our operations in certain respects.
See ‘‘Risk Factors.’’
33
Credit Agreement
On October 23, 2009, the Company and its subsidiaries entered into a $75 million five year senior
secured revolving WF Credit Agreement (the ‘‘WF Credit Agreement’’) with Wells Fargo Foothill, LLC, as
agent, and the lenders from time to time party thereto. On November 22, 2010, the Company amended its
facility to increase availability to $100 million. On April 29, 2011, the Company entered into an additional
amendment to increase the availability under the WF Credit Agreement to $150 million and extended the
maturity date to October 23, 2015. The WF Credit Agreement replaced the Company’s existing $185 million
senior secured financing agreement with Fortress Credit Corp., as collateral agent, Wells Fargo Foothill, Inc.,
as administrative agent. Advances under the WF Credit Agreement will bear interest as follows: (a)(i) LIBOR
Rate Loans bear interest at the LIBOR Rate and (ii) Base Rate Loans bear interest at the Base Rate, plus
(b) an applicable margin. The initial applicable margin for borrowing is 2.25% in the case of Base Rate Loans
and 2.50% in the case of LIBOR Rate Loans. The applicable margin may be reduced subject to the Company
achieving certain trailing twelve month earning levels, as defined. In addition to paying interest on outstanding
principal under the WF Credit Agreement, the Company is required to pay an unused revolver fee to lender
under the WF Credit Agreement in respect of unused commitments thereunder.
On July 30, 2012, the Company entered into a further amendment to the WF Credit Agreement. This
amendment provides that the Company’s Total Leverage Ratio (as defined), measured on a quarter-end basis,
must be no greater than 4.0x, for the twelve-month period ending September 30, 2012 and for the
twelve-month period ending on the last day of each calendar quarter thereafter.
The WF Credit Agreement is guaranteed by all of the Company’s present and future subsidiaries, other
than immaterial subsidiaries as defined and is secured by all the assets of the Company. The WF Credit
Agreement includes covenants that, among other things, restrict the Company’s ability and the ability of its
subsidiaries to incur or guarantee additional indebtedness; pay dividends on or redeem or repurchase the
capital stock of MDC; make certain types of investments; pay dividends or other amounts from the
Company’s subsidiaries; incur certain liens, sell or otherwise dispose of certain assets; enter into transactions
with affiliates; enter into sale and leaseback transactions; and consolidate or merge with or into, or sell
substantially all of the Company’s assets to, another person. These covenants are subject to a number of
important limitations and exceptions. The WF Credit Agreement also contains financial covenants, including a
senior leverage ratio, total leverage ratio, a fixed charge coverage ratio and a minimum earnings level,
as defined.
Debt as of December 31, 2012 was $431.7 million, an increase of $46.5 million compared with the
$385.2 million outstanding at December 31, 2011, primarily as a result of proceeds from the December 2012
bond issuance of $80 million, deferred acquisition obligations, and acquisitions, offset in part by free cash
flow generated during 2012. At December 31, 2012, $145.2 million is available under the WF Credit
Agreement to fund working capital requirements. After giving effect to the limitations under the indenture for
the 11% Notes, at December 31, 2012, approximately $80.2 million was available under the WF Credit
Agreement.
The Company is currently in compliance with all of the terms and conditions of its WF Credit
Agreement, and management believes, based on its current financial projections and strategic initiatives, that
the Company will be in compliance with covenants over the next twelve months.
If the Company loses all or a substantial portion of its lines of credit under the WF Credit Agreement, it
may be required to seek other sources of liquidity. If the Company were unable to find these sources of
liquidity, for example through an equity offering or access to the capital markets, the Company’s ability to
fund its working capital needs and any contingent obligations with respect to put options would be adversely
affected.
34
Pursuant to the Credit Agreement, the Company must comply with certain financial covenants including,
among other things, covenants for (i) senior leverage ratio (ii) total leverage ratio, (iii) fixed charges ratio,
(iv) minimum earnings before interest, taxes and depreciation and amortization and (v) minimum accounts
receivable level, in each case as such term is specifically defined in the WF Credit Agreement. For the period
ended December 31, 2012, the Company’s calculation of certain of these covenants, and the specific
requirements under the Credit Agreement, respectively, were as follows:
Senior leverage ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maximum per covenant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed charges ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minimum per covenant
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total leverage ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maximum per covenant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings before interest, taxes, depreciation and amortization . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minimum per covenant
December 31, 2012
(0.4)
2.0
1.91
1.25
3.03
4.0
$124.5 million
$95.4 million
These ratios are not based on generally accepted accounting principles and are not presented as
alternative measures of operating performance or liquidity. They are presented here to demonstrate compliance
with the covenants in the Company’s WF Credit Agreement, as non-compliance with such covenants could
have a material adverse effect on the Company.
Disclosure of Contractual Obligations and Other Commercial Commitments
The following table provides a payment schedule of present and future obligations. Management
anticipates that the obligations outstanding at December 31, 2012 will be repaid with new financing, equity
offerings and/or cash flow from operations (in thousands):
Contractual Obligations
Indebtedness
. . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . .
Operating leases . . . . . . . . . . . . . . .
Interest on debt . . . . . . . . . . . . . . . .
Deferred acquisition consideration . . .
Other Long-term Liabilities
. . . . . . .
Total contractual obligations(1) . . . . . .
Total
$ 426,385
1,125
260,656
187,000
196,446
19,572
$1,091,184
Payments Due by Period
1 − 3
Years
Less than
1 Year
$
1,305
553
37,533
46,750
104,325
4,611
$195,077
$
80
522
71,486
93,500
62,165
6,031
$233,784
3 − 5
Years
$425,000
50
56,210
46,750
29,956
4,808
$562,774
After
5 Years
$ —
—
95,427
—
—
4,122
$99,549
(1) Pension obligations are not included since payments are not known.
The following table provides a summary of other commercial commitments (in thousands) at
December 31, 2012:
Other Commercial Commitments
. . . . . . . . . . . . . . . . . . . . .
Lines of credit
. . . . . . . . . . . . . . . . . . . .
Letters of credit
Total Other Commercial Commitments . . . . .
Total
$ —
$4,771
$4,771
Payments Due by Period
1 − 3
Years
$—
—
$—
3 − 5
Years
$—
—
$—
Less than
1 Year
$ —
4,771
$4,771
After
5 Years
$—
—
$—
For further detail on MDC’s long-term debt principal and interest payments, see Note 11 Bank Debt and
Long-Term Debt and Convertible Notes and Note 17 Commitments, Contingents and Guarantees of the
Company’s consolidated financial statements included in this Form 10-K. See also ‘‘Deferred Acquisition and
Contingent Consideration (Earnouts)’’ and ‘‘Other-Balance Sheet Commitments’’ below.
35
Capital Resources
At December 31, 2012, the Company had only utilized the Credit Agreement in the form of undrawn
letters of credit of $4.8 million. Cash and undrawn available bank credit facilities to support the Company’s
future cash requirements at December 31, 2012 was approximately $145.2 million.
The Company expects to incur approximately $20 million of capital expenditures in 2013. Such capital
expenditures are expected to include leasehold improvements, furniture and fixtures, and computer equipment
at certain of the Company’s operating subsidiaries. The Company intends to maintain and expand its business
using cash from operating activities, together with funds available under the Credit Agreement. Management
believes that the Company’s cash flow from operations, funds available under the Credit Agreement and other
initiatives will be sufficient to meet its ongoing working capital, capital expenditures and other cash needs
over the next twelve months. If the Company continues to spend capital on future acquisitions, management
expects that the Company may need to obtain additional financing in the form of debt and/or equity financing.
Deferred Acquisition and Contingent Consideration (Earnouts)
Acquisitions of businesses by the Company may include commitments to contingent deferred purchase
consideration payable to the seller. These contingent purchase obligations are generally payable within a one
to five-year period following the acquisition date, and are based on achievement of certain thresholds of future
earnings and, in certain cases, also based on the rate of growth of those earnings.
Contingent purchase price obligations for acquisitions completed prior to January 1, 2009 are accrued
when the contingency is resolved and payment is certain. Contingent purchase price obligations related to
acquisitions completed subsequent to December 31, 2008 are recorded as liabilities at estimated value and are
remeasured at each reporting period and changes in estimated value are recorded in results of operations. At
December 31, 2012, there was $196.4 million of deferred consideration included in the Company’s
balance sheet.
Other-Balance Sheet Commitments
Media and Production
The Company’s agencies enter into contractual commitments with media providers and agreements with
production companies on behalf of our clients at levels that exceed the revenue from services. Some of our
agencies purchase media for clients and act as an agent for a disclosed principal. These commitments are
included in accounts payable when the media services are delivered by the media providers. MDC takes
precautions against default on payment for these services and has historically had a very low incidence of
default. MDC is still exposed to the risk of significant uncollectible receivables from our clients. The risk of a
material loss could significantly increase in periods of severe economic downturn.
Put Rights of Subsidiaries’ Noncontrolling Shareholders
Owners of interests in certain of the Company’s subsidiaries have the right in certain circumstances to
require the Company to acquire either a portion of or all of the remaining ownership interests held by them.
The owners’ ability to exercise any such ‘‘put option’’ right is subject to the satisfaction of certain conditions,
including conditions requiring notice in advance of exercise. In addition, these rights cannot be exercised prior
to specified staggered exercise dates. The exercise of these rights at their earliest contractual date would result
in obligations of the Company to fund the related amounts during the period 2013 to 2018. It is not
determinable, at this time, if or when the owners of these rights will exercise all or a portion of these rights.
The amount payable by the Company in the event such put option rights are exercised is dependent on
various valuation formulas and on future events, such as the average earnings of the relevant subsidiary
through that date of exercise, the growth rate of the earnings of the relevant subsidiary during that period,
and, in some cases, the currency exchange rate at the date of payment.
Management estimates, assuming that the subsidiaries owned by the Company at December 31, 2012,
perform over the relevant future periods at their 2012 earnings levels, that these rights, if all exercised, could
require the Company, in future periods, to pay an aggregate amount of approximately $15.9 million to the
owners of such rights to acquire such ownership interests in the relevant subsidiaries. Of this amount, the
36
Company is entitled, at its option, to fund approximately $1.4 million by the issuance of the Company’s
Class A subordinate voting shares. In addition, the Company is obligated under similar put option rights to
pay an aggregate amount of approximately $102.1 million only upon termination of such owner’s employment
with the applicable subsidiary or death. The Company intends to finance the cash portion of these contingent
payment obligations using available cash from operations, borrowings under the WF Credit Agreement (and
refinancings thereof) and, if necessary, through incurrence of additional debt. The ultimate amount payable and
the incremental operating income in the future relating to these transactions will vary because it is dependent
on the future results of operations of the subject businesses and the timing of when these rights are exercised.
Approximately $1.8 million of the estimated $15.9 million that the Company would be required to pay
subsidiaries noncontrolling shareholders’ upon the exercise of outstanding ‘‘put’’ rights, relates to rights
exercisable within the next twelve months. Upon the settlement of the total amount of such put options, the
Company estimates that it would receive incremental operating income before depreciation and amortization
of $4.0 million that would be attributable to MDC Partners Inc.
The following table summarizes the potential timing of the consideration and incremental operating
income before depreciation and amortization based on assumptions as described above.
Consideration(4)
Cash . . . . . . . . . . . . . . . . . . . . . . .
Shares . . . . . . . . . . . . . . . . . . . . . .
Operating income before depreciation
and amortization to be received(2)
Cumulative operating income before
. .
depreciation and amortization(3) . . . .
2013
$1.5
0.3
$1.8
$1.5
$1.5
2014
2015
2016
($ Millions)
$1.4
0.5
$1.9
$0.2
$1.7
$3.7
0.5
$4.2
$1.7
$3.4
$2.6
0.1
$2.7
$ —
$3.4
2017 &
Thereafter
$5.3
0.0
$5.3(1)
Total
$14.5
1.4
$15.9
$0.6
$ 4.0
4.0
(1) This amount in addition to put options only exercisable upon termination or death of $102.1 million have
been recognized in Redeemable Noncontrolling Interests on the Company balance sheet.
(2) This financial measure is presented because it is the basis of the calculation used in the underlying
agreements relating to the put rights and is based on actual 2012 operating results. This amount
represents additional amounts to be attributable to MDC Partners Inc., commencing in the year the put
is exercised.
(3) Cumulative operating income before depreciation and amortization represents the cumulative amounts to
be received by the company.
(4) The timing of consideration to be paid varies by contract and does not necessarily correspond to the date
of the exercise of the put.
Guarantees
In connection with certain dispositions of assets and/or businesses in 2001 and 2003, as well as the 2006
sale of SPI, the Company has provided customary representations and warranties whose terms range in
duration and may not be explicitly defined. The Company has also retained certain liabilities for events
occurring prior to sale, relating to tax, environmental, litigation and other matters. Generally, the Company has
indemnified the purchasers in the event that a third party asserts a claim against the purchaser that relates to a
liability retained by the Company. These types of indemnification guarantees typically extend for
several years.
Historically, the Company has not made any significant indemnification payments under such agreements
and no provision has been accrued in the accompanying consolidated financial statements with respect to these
indemnification guarantees. The Company continues to monitor the conditions that are subject to guarantees
and indemnifications to identify whether it is probable that a loss has occurred, and would recognize any such
losses under any guarantees or indemnifications in the period when those losses are probable and estimable.
37
Transactions With Related Parties
CEO Services Agreement
On April 27, 2007, the Company entered into a Management Services Agreement (the ‘‘Services
Agreement’’) with Miles Nadal and with Nadal Management, Inc. to set forth the terms and conditions on
which Mr. Nadal would continue to provide services to the Company as its Chief Executive Officer. The
Services Agreement renewed on April 27, 2010, in accordance with its terms and conditions. In addition,
effective April 27, 2010, the annual retainer amount under the Services Agreement was increased to
$1.5 million. During 2010, 2011 and 2012 and in accordance with this Services Agreement, Mr. Nadal repaid
an amount equal to $0.1 million, $0.1 million, and $0.5 million, of loans due to the Company. At
December 31, 2012, outstanding loans due from Nadal Management to the Company, with no stated maturity
date, amounted to C$5.5 million ($5.5 million), which have been reserved for in the Company’s accounts. For
further information, see Note 16 Related Party Transactions.
Trapeze Media
In 2000, the Company purchased 1,600,000 shares in Trapeze Media Limited (‘‘Trapeze’’) for
$0.2 million. At the same time, the Company’s CEO purchased 4,280,000 shares of Trapeze for $0.6 million,
the Company’s former Chief Financial Officer and a Managing Director of the Company each purchased
50,000 Trapeze shares for $7,000 and a Board Member of the Company purchased 75,000 shares of Trapeze
for $10,000. In 2001, the Company purchased an additional 1,250,000 shares for $0.2 million, and the
Company’s CEO purchased 500,000 shares for $0.1 million. In 2002, the Company’s CEO purchased
3,691,930 shares of Trapeze for $0.5 million. All of these purchases were made at identical prices
(C$0.20/unit). In 2003, the Company and the CEO exchanged their units in Trapeze for non-voting shares and
entered into a voting trust agreement.
During 2010, Trapeze provided services to certain partner firms of MDC, and the total amount of such
services provided was $0.1 million. In addition, in 2011 and 2010, an MDC Partner firm provided services to
Trapeze in exchange for fees equal to $0.4 million and $0.3 million, respectively. Trapeze did not provide any
services to MDC nor its partner firms in 2012 and 2011.
The Company’s Board of Directors, through its Audit Committee, has reviewed and approved these
transactions.
Critical Accounting Policies
The following summary of accounting policies has been prepared to assist in better understanding the
Company’s consolidated financial statements and the related management discussion and analysis. Readers are
encouraged to consider this information together with the Company’s consolidated financial statements and the
related notes to the consolidated financial statements as included herein for a more complete understanding of
accounting policies discussed below.
Estimates. The preparation of the Company’s financial statements in conformity with generally accepted
accounting principles in the United States of America, or ‘‘GAAP’’, requires management to make estimates
and assumptions. These estimates and assumptions affect the reported amounts of assets and liabilities
including goodwill, intangible assets, redeemable noncontrolling interests, and deferred acquisition
consideration, valuation allowances for receivables and deferred income tax assets and stock based
compensation as well as the reported amounts of revenue and expenses during the reporting period. The
statements are evaluated on an ongoing basis and estimates are based on historical experience, current
conditions and various other assumptions believed to be reasonable under the circumstances. Actual results
can differ from those estimates, and it is possible that the differences could be material.
Revenue Recognition. The Company’s revenue recognition policies are as required by the Revenue
Recognition topics of the FASB Accounting Standards Codification. The Company earns revenue from agency
arrangements in the form of retainer fees or commissions; from short-term project arrangements in the form of
fixed fees or per diem fees for services; and from incentives or bonuses. A small portion of the Company’s
contractual arrangements with clients includes performance incentive provisions, which allow the Company to
earn additional revenues as a result of its performance relative to both quantitative and qualitative goals. The
Company records revenue net of state taxes, when persuasive evidence of an arrangement exists, services are
38
provided or upon delivery of the products when ownership and risk of loss has transferred to the customer, the
selling price is fixed or determinable and collection of the resulting receivable is reasonably assured.
The Company recognizes the incentive portion of revenue under these arrangements when specific
quantitative goals are assured, or when the Company’s clients determine performance against qualitative goals
has been achieved. In all circumstances, revenue is only recognized when collection is reasonably assured.
The Company records revenue net of sales and other taxes due to be collected and remitted to governmental
authorities. In the majority of the Company’s businesses, the Company acts as an agent and records revenue
equal to the net amount retained, when the fee or commission is earned. In certain arrangements, the
Company acts as principal and contracts directly with suppliers for third party media and production costs. In
these arrangements, revenue is recorded at the gross amount billed. Additional information about our revenue
recognition policy appears in Note 2 to our consolidated financial statements.
Acquisitions, Goodwill and Other Intangibles. A fair value approach is used in testing goodwill for
impairment to determine if an other than temporary impairment has occurred. One approach utilized to
determine fair values is a discounted cash flow methodology. When available and as appropriate, comparative
market multiples are used. Numerous estimates and assumptions necessarily have to be made when
completing a discounted cash flow valuation, including estimates and assumptions regarding interest rates,
appropriate discount rates and capital structure. Additionally, estimates must be made regarding revenue
growth, operating margins, tax rates, working capital requirements and capital expenditures. Estimates and
assumptions also need to be made when determining the appropriate comparative market multiples to be used.
Actual results of operations, cash flows and other factors used in a discounted cash flow valuation will likely
differ from the estimates used and it is possible that differences and changes could be material. As of
December 31, 2012, there were no reporting units at risk of failing step one of the Company’s annual
goodwill impairment test.
The Company has historically made and expects to continue to make selective acquisitions of marketing
communications businesses. In making acquisitions, the price paid is determined by various factors, including
service offerings, competitive position, reputation and geographic coverage, as well as prior experience and
judgment. Due to the nature of advertising, marketing and corporate communications services companies; the
companies acquired frequently have significant identifiable intangible assets, which primarily consist of
customer relationships. The Company has determined that certain intangibles (trademarks) have an indefinite
life, as there are no legal, regulatory, contractual, or economic factors that limit the useful life.
Business Combinations. Valuation of acquired companies are based on a number of factors, including
specialized know-how, reputation, competitive position and service offerings. Our acquisition strategy has been
to focus on acquiring the expertise of an assembled workforce in order to continue building upon the core
capabilities of our various strategic business platforms to better serve our clients. Consistent with our
acquisition strategy and past practice of acquiring a majority ownership position, most acquisitions completed
in 2012, 2011 and 2010 include an initial payment at the time of closing and provide for future additional
contingent purchase price payments. Contingent payments for these transactions, as well as certain acquisitions
completed in prior years, are derived using the performance of the acquired entity and are based on
pre-determined formulas. Contingent purchase price obligations for acquisitions completed prior to January 1,
2009 are accrued when the contingency is resolved and payment is certain. Contingent purchase price
obligations related to acquisitions completed subsequent to December 31, 2008 are recorded as liabilities at
estimated value and are remeasured at each reporting period. Changes in estimated value are recorded in
results of operations. In addition, certain acquisitions also include put/call obligations for additional equity
ownership interests. The estimated value of these interests are recorded as redeemable noncontrolling interests.
As of January 1, 2009, the Company expenses acquisition related costs in accordance with the Accounting
Standard’s Codification’s guidance on acquisition accounting.
For each of our acquisitions, we undertake a detailed review to identify other intangible assets and a
valuation is performed for all such identified assets. We use several market participant measurements to
determine estimated value. This approach includes consideration of similar and recent transactions, as well as
utilizing discounted expected cash flow methodologies. Like most service businesses, a substantial portion of
the intangible asset value that we acquire is the specialized know-how of the workforce, which is treated as
39
part of goodwill and is not required to be valued separately. The majority of the value of the identifiable
intangible assets that we acquire is derived from customer relationships, including the related customer
contracts, as well as trade names. In executing our acquisition strategy, one of the primary drivers in
identifying and executing a specific transaction is the existence of, or the ability to, expand our existing client
relationships. The expected benefits of our acquisitions are typically shared across multiple agencies
and regions.
Redeemable Noncontrolling Interest. The minority interest shareholders of certain subsidiaries have the
right to require the Company to acquire their ownership interest under certain circumstances pursuant to a
contractual arrangement and the Company has similar call options under the same contractual terms. The
amount of consideration under the put and call rights is not a fixed amount, but rather is dependent upon
various valuation formulas and on future events, such as the average earnings of the relevant subsidiary
through the date of exercise, the growth rate of the earnings of the relevant subsidiary through the date of
exercise, etc.
Allowance for Doubtful Accounts. Trade receivables are stated less allowance for doubtful accounts. The
allowance represents estimated uncollectible receivables usually due to customers’ potential insolvency. The
allowance includes amounts for certain customers where risk of default has been specifically identified.
Income Tax Valuation Allowance. The Company records a valuation allowance against deferred income
tax assets when management believes it is more likely than not that some portion or all of the deferred
income tax assets will not be realized. Management considers factors such as the reversal of deferred income
tax liabilities, projected future taxable income, the character of the income tax asset, tax planning strategies,
changes in tax laws and other factors. A change to any of these factors could impact the estimated valuation
allowance and income tax expense.
Interest Expense.
Interest expense primarily consists of the cost of borrowing on the revolving
WF Credit Agreement and the 11% Notes. The Company uses the effective interest method to amortize the
original issue discount and original issue premium on the 11% Notes. The Company amortizes deferred
financing costs using the effective interest method over the life of the 11% Notes and straight line over the life
of the revolving WF Credit Agreement.
Stock-based Compensation. The fair value method is applied to all awards granted, modified or settled.
Under the fair value method, compensation cost is measured at fair value at the date of grant and is expensed
over the service period that is the award’s vesting period. When awards are exercised, share capital is credited
by the sum of the consideration paid together with the related portion previously credited to additional paid-in
capital when compensation costs were charged against income or acquisition consideration. Stock-based
awards that are settled in cash or may be settled in cash at the option of employees are recorded as liabilities.
The measurement of the liability and compensation cost for these awards is based on the fair value of the
award, and is recorded into operating income over the service period, that is the vesting period of the award.
Changes in the Company’s payment obligation are revalued each period and recorded as compensation cost
over the service period in operating income.
The Company treats benefits paid by shareholders to employees as a stock based compensation charge
with a corresponding credit to additional paid-in capital.
New Accounting Pronouncements
Information regarding new accounting guidance can be found in Note 18 to our consolidated
financial statements.
40
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to market risk related to interest rates, and foreign currencies and
impairment risk.
Debt Instruments: At December 31, 2012, the Company’s debt obligations consisted of the 11% notes.
This facility bears interest at variable rates based upon the Eurodollar rate, US bank prime rate and, US base
rate, at the Company’s option. The 11% notes bear interest at a fixed rate. The Company’s ability to obtain the
required bank syndication commitments depends in part on conditions in the bank market at the time of
syndication. As of December 31, 2012, the Company had no borrowings on the revolving WF Credit
Agreement. Given that there were no borrowings at December 31, 2012, a 1% increase in the weighted
average interest rate, which was 5.5% at December 31, 2012, would have no interest impact.
Foreign Exchange: The Company conducts business in six currencies, the US dollar, the Canadian
dollar, the Euro, Jamaican dollar, the British Pound and the Swedish Krona. Our results of operations are
subject to risk from the translation to the US dollar of the revenue and expenses of our non-US operations.
The effects of currency exchange rate fluctuations on the translation of our results of operations are discussed
in the ‘‘Management’s Discussion and Analysis of Financial Condition and Result of Operations’’ and in
Note 2 of our consolidated financial statements. For the most part, our revenues and expenses incurred related
to our non-US operations are denominated in their functional currency. This minimizes the impact that
fluctuations in exchange rates will have on profit margins. Intercompany debt which is not intended to be
repaid is included in cumulative translation adjustments. Translation of intercompany debt, which is not
intended to be repaid, is included in cumulative translation adjustments. Translation of current intercompany
balances are included in net earnings. The Company generally does not enter into foreign currency forward
exchange contracts or other derivative financial instruments to hedge the effects of adverse fluctuations in
foreign currency exchange rates.
The Company is exposed to foreign currency fluctuations relating to its intercompany balances between
the US and Canada. For every one cent change in the foreign exchange rate between the US and Canada, the
impact to the Company’s financial statements would be approximately $0.1 million.
Impairment Risk: At December 31, 2012, the Company had goodwill of $720.1 million and other
intangible assets of $63.2 million. The Company will assess the net realizable value of the goodwill and other
intangible assets on a regular basis, but at least annually, to determine if the Company incurs any declines in
the value of our capital investment. While the Company did not experience impairment during the year ended
December 31, 2012, the Company may incur impairment charges in future periods.
41
Item 8. Financial Statements and Supplementary Data
MDC PARTNERS INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Financial Statements:
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations for the Three Years Ended December 31, 2012 . . . . . . . . . .
Consolidated Statements of Comprehensive Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31, 2012 and 2011 . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows for the Three Years Ended December 31, 2012 . . . . . . . . .
Consolidated Statements of Shareholders’ Equity for the Three Years Ended December 31, 2012 . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statement Schedules:
Page
43
44
45
46
47
49
55
Schedule II — Valuation and Qualifying Accounts for the Three Years Ended December 31, 2012 . .
101
42
Report of Independent Registered Public Accounting Firm
Board of Directors and Stockholders
MDC Partners Inc.
New York, New York
Toronto, Canada
We have audited the accompanying consolidated balance sheets of MDC Partners Inc. as of December 31,
2012 and 2011 and the related consolidated statements of operations, comprehensive loss, shareholders’ equity,
and cash flows for each of the three years in the period ended December 31, 2012. These financial statements
are the responsibility of the Company’s management. Our responsibility is to express an opinion on these
financial statements based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for
our opinion.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects,
the financial position of MDC Partners Inc. at December 31, 2012 and 2011, and the results of its operations
and its cash flows for each of the three years in the period ended December 31, 2012, in conformity with
accounting principles generally accepted in the United States of America.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), MDC Partners Inc. and subsidiaries’ internal control over financial reporting as of
December 31, 2012, based on criteria established in Internal Control — Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (COSO) and our report dated
March 7, 2013 expressed an unqualified opinion thereon.
/s/ BDO USA, LLP
New York, New York
March 7, 2013
43
MDC PARTNERS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(Thousands of United States Dollars, Except Share and per Share Amounts)
Years Ended December 31,
2011
2010
2012
Revenue:
Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,070,711 $
940,403
$
688,826
Operating Expenses:
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .
Operating Profit (loss)
Other Income (Expenses)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange gain (loss)
. . . . . . . . . . . . . . . . . . . . . . .
Interest expense and finance charges . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before income taxes and equity
in affiliates
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (recovery) . . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in affiliates . . . . .
Equity in earnings of non-consolidated affiliates . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations
Loss from discontinued operations attributable to MDC Partners
739,121
303,084
46,414
1,088,619
(17,908)
117
(976)
(46,571)
259
(47,171)
(65,079)
9,553
(74,632)
633
(73,999)
Inc., net of taxes
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to the non-controlling interests . . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . . . . . . . . . . . . $
(5,428)
(79,427)
(6,012)
(85,439) $
669,990
218,514
40,220
928,724
11,679
116
(1,677)
(41,922)
206
(43,277)
(31,598)
41,735
(73,333)
213
(73,120)
(3,167)
(76,287)
(8,387)
(84,674)
$
472,118
151,016
34,158
657,292
31,534
381
69
(33,487)
295
(32,742)
(1,208)
(165)
(1,043)
866
(177)
(4,885)
(5,062)
(10,378)
(15,440)
Loss Per Common Share:
Basic and diluted
Loss from continuing operations attributable to MDC Partners
Inc. common shareholders
. . . . . . . . . . . . . . . . . . . . . . . $
(2.60) $
(2.80)
$
(0.38)
Discontinued operations attributable to MDC Partners Inc.
common shareholders
. . . . . . . . . . . . . . . . . . . . . . . . . .
(0.18)
(0.11)
(0.17)
Net loss attributable to MDC Partners Inc. common
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
(2.78) $
(2.91)
$
(0.55)
Weighted Average Number of Common Shares Outstanding:
Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
30,726,773
29,120,373
28,161,144
Non cash stock based compensation expense is included in the following line items above:
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Office and general expenses . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
4,762 $
27,435
32,197 $
1,333
22,324
23,657
$
$
4,427
12,080
16,507
The accompanying notes to the consolidated financial statements are an integral part of these statements.
44
MDC PARTNERS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(Thousands of United States Dollars)
Comprehensive Loss
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss), net of tax:
Foreign currency cumulative translation adjustment . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit plan adjustment
. . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss)
Comprehensive loss for the year
. . . . . . . . . . . . . . . . . . . . . .
Comprehensive loss attributable to the noncontrolling interests . .
. . . . . . .
Comprehensive loss attributable to MDC Partners Inc.
Years Ended December 31,
2011
2010
2012
$(79,427)
$(76,287)
$ (5,062)
2,548
(5,329)
(2,781)
(82,208)
(6,018)
$(88,226)
(504)
—
(504)
(76,791)
(8,393)
$(85,184)
1,736
—
1,736
(3,326)
(10,382)
$(13,708)
The accompanying notes to the consolidated financial statements are an integral part of these statements.
45
MDC PARTNERS INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Thousands of United States Dollars)
ASSETS
Current Assets:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, less allowance for doubtful accounts of $1,581
and $851 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures billable to clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Current Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Other intangible assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Assets
LIABILITIES AND SHAREHOLDERS’ DEFICIT
Current Liabilities:
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advance billings, net
Current portion of long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred acquisition consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Current Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term portion of deferred acquisition consideration . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities
Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable Noncontrolling Interests
. . . . . . . . . . . . . . .
Commitments, Contingencies and Guarantees (Note 17)
Shareholders’ Deficit:
Preferred shares, unlimited authorized, none issued . . . . . . . . . . . . . . . . .
Class A Shares, no par value, unlimited authorized, 31,074,168 and
29,277,408 shares issued and outstanding in 2012 and
2011, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Shares, no par value, unlimited authorized, 2,503 issued and
outstanding in 2012 and 2011, respectively, convertible into one
Class A share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares to be issued, 28,000 shares, issued and outstanding in 2012
and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges in excess of capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock subscription receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . .
MDC Partners Inc. Shareholders’ Deficit . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling Interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Deficit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Liabilities, Redeemable Noncontrolling Interests and Deficit . . . . . . . . .
December 31,
2012
2011
$
60,330
$
8,096
326,087
58,842
16,892
462,151
52,914
—
720,071
63,243
9,332
37,234
$1,344,945
$ 356,847
93,895
131,908
1,858
104,325
688,833
429,845
92,121
47,985
53,018
1,311,802
117,953
238,592
39,067
12,657
298,412
47,737
99
605,244
57,980
15,380
30,893
$1,055,745
$ 178,282
72,930
122,021
1,238
51,829
426,300
383,936
85,394
14,900
50,724
961,254
107,432
—
—
253,869
228,208
1
1
424
—
(72,913)
(316,713)
(55)
(7,445)
(142,832)
58,022
(84,810)
$1,344,945
424
—
(45,102)
(231,274)
(55)
(4,658)
(52,456)
39,515
(12,941)
$1,055,745
The accompanying notes to the consolidated financial statements are an integral part of these statements.
46
MDC PARTNERS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Thousands of United States Dollars)
Cash flows from operating activities:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net Loss
Loss from discontinued operations . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations . . . . . . . . . . . . . . . . . . . . . .
$(79,427)
(5,428)
(73,999)
$(76,287)
(3,167)
(73,120)
$
(5,062)
(4,885)
(177)
Years Ended December 31,
2011
2010
2012
Adjustments to reconcile loss from continuing operations to cash
provided by operating activities:
Non-cash stock-based compensation . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred finance charges and debt discount
. .
Adjustment to deferred acquisition consideration . . . . . . . . . .
Deferred income taxes
. . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on disposition of assets . . . . . . . . . . . . . . . . . . .
Earnings of non consolidated affiliates . . . . . . . . . . . . . . . . .
Other and non-current assets and liabilities
. . . . . . . . . . . . .
Foreign exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase/decrease in operating assets and liabilities
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures billable to clients . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . .
Prepaid expenses and other current assets
Accounts payable, accruals and other current liabilities
. . . . .
Advance billings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows provided by continuing operating activities . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . .
Cash flows from investing activities:
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of assets
Acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . .
Profit distributions from affiliates . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments
Cash flows provided by (used in) continuing investing activities
. .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . .
Net cash provided by (used in) investing activities
32,197
19,076
27,338
2,249
53,305
8,422
—
(633)
(7,977)
895
(30,043)
(17,151)
(2,084)
64,961
1,667
78,223
(1,919)
76,304
(20,335)
51
29,024
1,288
(2,198)
7,830
(19)
7,811
23,657
17,649
22,571
2,175
13,324
40,284
75
(213)
(1,961)
687
(10,938)
15,315
(689)
(9,095)
(32,491)
7,230
(2,682)
4,548
(23,358)
22
(6,790)
4,584
(4,232)
(29,774)
(662)
(30,436)
16,507
16,441
17,717
2,136
142
(5,373)
(17)
(866)
(480)
538
(30,995)
23,701
1,019
(1,950)
2,364
40,707
(3,410)
37,297
(11,096)
96
(97,387)
638
(717)
(108,466)
(2,114)
(110,580)
The accompanying notes to the consolidated financial statements are an integral part of these statements.
47
Cash flows from financing activities:
Proceeds from issuance of 11% Notes . . . . . . . . . . . . . . . . .
Proceeds (repayments) of revolving credit facility . . . . . . . . .
Acquisition related payments . . . . . . . . . . . . . . . . . . . . . . .
Bank overdraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions to noncontrolling interests . . . . . . . . . . . . . . . .
Proceeds from exercise of options
. . . . . . . . . . . . . . . . . . .
Payments of dividends . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of long-term debt . . . . . . . . . . . . . . . . . . . . . . .
Deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from stock subscription receivable . . . . . . . . . . . . .
Purchase of shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows provided by (used in) continuing financing activities
. .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by (used in) financing activities . . . . . . .
Effect of exchange rate changes on cash and cash equivalents . . . .
Increase (decrease) in cash and cash equivalents . . . . . . . .
Cash and cash equivalents at beginning of year . . . . . . . . . . . . . .
Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . .
Years Ended December 31,
2011
2010
2012
84,800
(38,032)
(68,725)
25,986
(7,673)
28
(22,030)
(653)
(2,232)
—
(3,327)
(31,858)
—
(31,858)
(23)
52,234
8,096
$ 60,330
61,050
38,032
(34,287)
(5,676)
(12,264)
1,086
(16,436)
(1,112)
(3,053)
80
(4,121)
23,299
—
23,299
(264)
(2,853)
10,949
$ 8,096
67,600
—
(19,673)
9,026
(7,685)
60
(9,727)
(1,496)
(2,103)
206
(3,480)
32,728
—
32,728
(422)
(40,977)
51,926
$ 10,949
Supplemental disclosures:
Cash income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 1,236
$ 41,094
$
240
$ 37,497
$ 1,128
$ 29,581
Non-cash transactions:
Capital leases
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Note receivable exchanged for shares of subsidiary . . . . . . . .
Dividends payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
431
$
$
888
$ 1,041
$
682
$ 1,098
$ 5,456
$
$
$
656
840
387
The accompanying notes to the consolidated financial statements are an integral part of these statements.
48
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T
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
1. Basis of Presentation
MDC Partners Inc. (the ‘‘Company’’) has prepared the consolidated financial statements included herein
pursuant to the rules and regulations of the United States Securities and Exchange Commission (the ‘‘SEC’’)
and in accordance with generally accepted accounting principles (‘‘GAAP’’) of the United States of America
(‘‘US GAAP’’).
Effective December 2012, one of the Company’s subsidiaries and certain operating divisions have been
deemed discontinued operations. All periods have been restated to reflect the discontinued operation. For
further information see Note 10 ‘‘Discontinued Operations.’’
Nature of Operations
MDC Partners Inc., formerly MDC Corporation Inc., is incorporated under the laws of Canada. The
Company commenced using the name MDC Partners Inc. on November 1, 2003 and legally changed its name
through amalgamation with a wholly-owned subsidiary on January 1, 2004. The Company’s operations are in
primarily one business group — Marketing Communications. The business group operates primarily in the
United States (‘‘US’’), Canada, Europe, and in the United Kingdom. See Note 15, ‘‘Segment Information’’, for
further description of the one business group and MDC’s reportable segments.
2. Significant Accounting Policies
The Company’s significant accounting policies are summarized as follows:
Principles of Consolidation. The accompanying consolidated financial statements include the accounts
of MDC Partners Inc. its domestic and international controlled subsidiaries that are not considered variable
interest entities, and variable interest entities for which the Company is the primary beneficiary. Intercompany
balances and transactions have been eliminated on consolidation.
Use of Estimates. The preparation of financial statements in conformity with US GAAP requires
management to make estimates and assumptions. These estimates and assumptions affect the reported amounts
of assets and liabilities including goodwill, intangible assets, valuation allowances for receivables and deferred
tax assets and the reported amounts of revenue and expenses during the reporting period. The estimates are
evaluated on an ongoing basis and are based on historical experience, current conditions and various other
assumptions believed to be reasonable under the circumstances. Actual results could differ from those
estimates.
Fair Value. The Company applies the fair value measurement guidance of Codification Topic 820, Fair
Value Measurements and Disclosure for financial assets and liabilities that are required to be measured at fair
value and for nonfinancial assets and liabilities that are not required to be measured at fair value on a
recurring basis, including goodwill and other identifiable intangible assets. The measurement of fair value
requires the use of techniques based on observable and unobservable inputs. Observable inputs reflect market
data obtained from independent sources, while unobservable inputs reflect our market assumptions. The inputs
create the following fair value hierarchy:
•
•
•
Level 1 — Quoted prices for identical instruments in active markets.
Level 2 — Quoted prices for similar instruments in active markets; quoted prices for identical or
similar instruments in markets that are not active; and model-derived valuations where inputs are
observable or where significant value drivers are observable.
Level 3 — Instruments where significant value drivers are unobservable to third parties.
When available, quoted market prices are used to determine the fair value of our financial instruments
and classify such items in Level 1. In some cases, quoted market prices are used for similar instruments in
active markets and classify such items in Level 2.
55
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
2. Significant Accounting Policies − (continued)
Concentration of Credit Risk. The Company provides marketing communications services to clients who
operate in most industry sectors. Credit is granted to qualified clients in the ordinary course of business. Due
to the diversified nature of the Company’s client base, the Company does not believe that it is exposed to a
concentration of credit risk. No client accounted for more than 10% of the Company’s consolidated accounts
receivable as of December 31, 2012 and 2011. No clients accounted for 10% of revenue in each of the years
ended December 31, 2012, 2011 and 2010.
Cash and Cash Equivalents. The Company’s cash equivalents are primarily comprised of investments in
overnight interest-bearing deposits, commercial paper and money market instruments and other short-term
investments with original maturity dates of three months or less at the time of purchase. The Company has a
concentration of credit risk in that there are cash deposits in excess of federally insured amounts. Included in
cash and cash equivalents at December 31, 2012 and 2011 is $47 and $46, respectively, of cash restricted as
to withdrawal pursuant to a collateral agreement and a customer’s contractual requirement.
Allowance for Doubtful Accounts. Trade receivables are stated at invoiced amounts less allowances for
doubtful accounts. The allowances represent estimated uncollectible receivables associated with potential
customer defaults usually due to customers’ potential insolvency. The allowances include amounts for certain
customers where a risk of default has been specifically identified. The assessment of the likelihood of
customer defaults is based on various factors, including the length of time the receivables are past due,
historical experience and existing economic conditions.
Expenditures Billable to Clients. Expenditures billable to clients consist principally of outside vendors
costs incurred on behalf of clients when providing advertising, marketing and corporate communications
services to clients that have not been invoiced. Such amounts are invoiced to clients at various times over the
course of the production process.
Fixed Assets. Fixed assets are stated at cost, net of accumulated depreciation. Computers, furniture and
fixtures are depreciated on a straight-line basis over periods of 3 to 7 years. Leasehold improvements are
depreciated on a straight-line basis over the lesser of the term of the related lease or the estimated useful life
of the asset. Repairs and maintenance costs are expensed as incurred.
Impairment of Long-lived Assets.
In accordance with the FASB Accounting Standards Codification
topic, Accounting for the Impairment or Disposal of Long-lived Assets, a long-lived asset or asset group is
tested for recoverability whenever events or changes in circumstances indicate that its carrying amount may
not be recoverable. When such events occur, the Company compares the sum of the undiscounted cash flows
expected to result from the use and eventual disposition of the asset or asset group to the carrying amount of
the long-lived asset or asset group. If this comparison indicates that there is an impairment, the amount of the
impairment is typically calculated using discounted expected future cash flows where observable fair values
are not readily determinable. The discount rate applied to these cash flows is based on the Company’s
weighted average cost of capital, risk adjusted where appropriate.
Equity Method Investments. The equity method is used to account for investments in entities in which
the Company has an ownership interest of less than 50% and has significant influence, or joint control by
contractual arrangement with all parties having an equity interest, over the operating and financial policies of
the affiliate or has an ownership interest of greater than 50% however the substantive participating rights of
the noncontrolling interest shareholders preclude the Company from exercising unilateral control over the
operating and financial policies of the affiliate. The Company’s investments accounted for using the equity
method includes Adrenalina, 49.9% owned by the Company, and a 50% undivided interest in a real estate
joint venture. In 2010, the Company recorded a distribution of $3,519 from this real estate joint venture, of
which $2,601 was in excess of the Company’s carrying amount and has been recorded as a gain in equity in
earnings of non-consolidated affiliates. The Company’s management periodically evaluates these investments
56
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
2. Significant Accounting Policies − (continued)
to determine if there has been a decline in value that is other than temporary. As of December 31, 2011 and
2010, the Company has written off the amount of its investment in Adrenalina of $39 and $1,636 representing
advances previously made.
Cost Method Investments. The Company’s cost-based investments are primarily comprised of various
interests in limited partnerships and companies where the Company does not exercise significant influence
over the operating and financial policies of the investee. The total net cost basis of these investments, which is
included in Other Assets on the balance sheet, as of December 31, 2012 and 2011 was $10,733 and $8,785,
respectively. These investments are periodically evaluated to determine if there have been any other than
temporary declines below book value. A variety of factors are considered when determining if a decline in fair
value below book value is other than temporary, including, among others, the financial condition and
prospects of the investee, as well as the Company’s investment intent.
Goodwill and Indefinite Lived Intangible.
In accordance with the FASB Accounting Standards
Codification topic, Goodwill and Other Intangible Assets, goodwill and indefinite life intangible assets
(trademarks) acquired as a result of a business combination which are not subject to amortization are tested
for impairment annually, and more frequently if events and circumstances indicate that the asset might be
impaired. An impairment loss is recognized to the extent that the carrying amount exceeds the asset’s fair
value. For goodwill, this determination is made at the reporting unit level and consists of two steps. First, the
Company determines the fair value of a reporting unit and compares it to its carrying amount. Fair value is
determined based on earnings multiples of each subsidiary. Second, if the carrying amount of a reporting unit
exceeds its fair value, an impairment loss is recognized for any excess of the carrying amount of the reporting
unit’s goodwill over the implied fair value of that goodwill. The implied fair value of goodwill is determined
by allocating the fair value of the reporting unit in a manner similar to a purchase price allocation, in
accordance with the FASB Accounting Standards Codification topic, Business Combinations. The residual fair
value after this allocation is the implied fair value of the reporting unit goodwill.
The fair value of a reporting unit was estimated using a combination of the income approach, which
incorporates the use of the discounted cash flow method.
The Company has determined that each partner firm that has reported goodwill will be tested separately
as each partner firm qualifies as a reporting unit under the Accounting Standards Codification guidance.
Impairment losses, where applicable, will be charged to operating profit. The Company identifies certain
intangible assets (trademarks) as indefinite life if there are no legal, regulatory, contractual or economic factors
that limit the useful life. If the carrying amount of an indefinite life intangible exceeds its fair value, an
impairment loss is recognized for the excess. As of December 31, 2012 and 2011, there was no impairment of
goodwill and no reporting units were at risk of failing step one of annual test.
Definite Lived Intangible Assets.
In accordance with the FASB Accounting Standards Codification,
acquired intangibles, are subject to amortization over their useful lives. The method of amortization selected
reflects the pattern in which the economic benefits of the specific intangible asset is consumed or otherwise
used up. If that pattern cannot be reliably determined, a straight-line amortization method is used over the
estimated useful life. Intangible assets that are subject to amortization are reviewed for potential impairment at
least annually or whenever events or circumstances indicate that carrying amounts may not be recoverable.
See also Note 8.
Deferred Taxes. The Company uses the asset and liability method of accounting for income taxes.
Deferred income taxes are provided for the temporary difference between the financial reporting basis and tax
basis of the Company’s assets and liabilities. Deferred tax benefits result principally from certain tax carryover
benefits and from recording certain expenses in the financial statements that are not currently deductible for
tax purposes and from differences between the tax and book basis of assets and liabilities recorded in
connection with acquisitions. Deferred tax assets are reduced by a valuation allowance when, in the opinion of
57
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
2. Significant Accounting Policies − (continued)
management, it is more likely than not that some portion or all of the deferred tax assets will not be realized.
Deferred tax liabilities result principally from deductions recorded for tax purposes in excess of that recorded
in the financial statements or income for financial statement purposes in excess of the amount for tax
purposes. The effect of changes in tax rates is recognized in the period the rate change is enacted.
Business Combinations. Valuation of acquired companies are based on a number of factors, including
specialized know-how, reputation, competitive position and service offerings. The Company’s acquisition
strategy has been focused on acquiring the expertise of an assembled workforce in order to continue to build
upon the core capabilities of its various strategic business platforms to better serve the Company’s clients.
Consistent with the acquisition strategy and past practice of acquiring a majority ownership position, most
acquisitions completed in 2011 and 2012 included an initial payment at the time of closing and provide for
future additional contingent purchase price payments. Contingent payments for these transactions, as well as
certain acquisitions completed in prior years, are derived using the performance of the acquired entity and are
based on pre-determined formulas. Contingent purchase price obligations for acquisitions completed prior to
January 1, 2009 are accrued when the contingency is resolved and payment is certain. Contingent purchase
price obligations related to acquisitions completed subsequent to December 31, 2008 are recorded as liabilities
at estimated value and are remeasured at each reporting period and changes in estimated value are recorded in
results of operations. For the years ended December 31, 2012 and 2011, $53,027 and $12,623, respectively,
related to changes in estimated value have been recorded as operating expenses. For the year ended
December 31, 2010, $778 related to changes in estimated value have been charged to operating income. In
addition, certain acquisitions also include put/call obligations for additional equity ownership interests. The
estimated value of these interests are recorded as Redeemable Noncontrolling Interests. As of January 1, 2009,
the Company expenses acquisition related costs in accordance with the Accounting Standard’s Codification’s
guidance on acquisition accounting. For the year ended December 31, 2012, 2011 and 2010 $3,364, $3,819
and $4,025, respectively, of acquisition related costs were charged to operations.
For each of the Company’s acquisitions, we undertake a detailed review to identify other intangible assets
and a valuation is performed for all such identified assets. We use several market participant measurements to
determine estimated value. This approach includes consideration of similar and recent transactions, as well as
utilizing discounted expected cash flow methodologies. Like most service businesses, a substantial portion of
the intangible asset value that we acquire is the specialized know-how of the workforce, which is treated as
part of goodwill and is not required to be valued separately. The majority of the value of the identifiable
intangible assets acquired is derived from customer relationships, including the related customer contracts, as
well as trade names. In executing the Company’s acquisition strategy, one of the primary drivers in identifying
and executing a specific transaction is the existence of, or the ability to, expand existing client relationships.
The expected benefits of the Company’s acquisitions are typically shared across multiple agencies and regions.
Redeemable Noncontrolling Interest. The minority interest shareholders of certain subsidiaries have the
right to require the Company to acquire their ownership interest under certain circumstances pursuant to a
contractual arrangement and the Company has similar call options under the same contractual terms. The
amount of consideration under the put and call rights is not a fixed amount, but rather is dependent upon
various valuation formulas and on future events, such as the average earnings of the relevant subsidiary
through the date of exercise, the growth rate of the earnings of the relevant subsidiary through the date of
exercise, etc. as described in Note 17.
The Company has recorded its put options as mezzanine equity at their current estimated redemption
amounts. The Company accrues changes in the redemption amounts over the period from the date of issuance
to the earliest redemption date of the put options. The Company accounts for the put options with a charge to
noncontrolling interests to reflect the excess, if any, of the estimated exercise price over the estimated fair
value of the noncontrolling interest shares at the date of the option being exercised. For the three years ended
December 31, 2012, 2011 and 2010, there has been no charges to noncontrolling interests. Changes in the
58
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
2. Significant Accounting Policies − (continued)
estimated redemption amounts of the put options are adjusted at each reporting period with a corresponding
adjustment to equity. These adjustments will not impact the calculation of earnings (loss) per share.
The following table presents changes in Redeemable Noncontrolling Interests.
Beginning Balance as of January 1, . . . . . . . . . . . . . . . .
Redemptions
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in redemption value . . . . . . . . . . . . . . . . . .
Currency translation adjustments . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Ending Balance as of December 31,
Years Ended December 31,
2011
$ 77,560
(9,068)
15,318
24,532
(910)
$107,432
2012
$107,432
(16,712)
4,189
22,912
132
$117,953
2010
$33,728
(7,987)
39,142
11,500
1,177
$77,560
Variable Interest Entity. Effective March 28, 2012, MDC invested in Doner Partners LLC (‘‘Doner’’)
(see Note 4), and has determined that this entity is a variable interest entity (‘‘VIE’’) and is consolidated for
the year ended December 31, 2012. The Company acquired a 30% voting interest and convertible preferred
interests that allow the Company to increase ordinary voting ownership to 70% at MDC’s option. Doner is a
full service integrated creative agency that is included as part of our portfolio in the Strategic Marketing
Services Segment. The Company’s WF Credit Agreement (see Note 11) is guaranteed and secured by all of
Doner’s assets.
The Company has determined that it is the primary beneficiary because MDC receives a disproportionate
share of profits and losses as compared to the Company’s ownership percentage. Total assets and total
liabilities of Doner included in the Company’s consolidated balance sheet at December 31, 2012 were
$220,528 and $198,419 respectively.
Guarantees. Guarantees issued or modified by the Company to third parties after January 1, 2003 are
generally recognized, at the inception or modification of a guarantee, as a liability for the obligations it has
undertaken in issuing the guarantee, including its ongoing obligation to stand ready to perform over the term
of the guarantee in the event that the specified triggering events or conditions occur. The initial measurement
of that liability is the fair value of the guarantee. The recognition of the liability is required even if it is not
probable that payments will be required under the guarantee. The Company’s liability associated with
guarantees is not significant. (See Note 17.)
Revenue Recognition. The Company’s revenue recognition policies are as required by the Revenue
Recognition topics of the FASB Accounting Standards Codification, and accordingly, revenue is generally
recognized as services are provided or upon delivery of the products when ownership and risk of loss has
transferred to the customer, the selling price is fixed or determinable and collection of the resulting receivable
is reasonably assured. The Company follows the Revenue Arrangements with Multiple Deliverables topic of
the FASB Accounting Standards Codification issued. This topic addresses certain aspects of the accounting by
a vendor for arrangements under which it will perform multiple revenue-generating activities and how to
determine whether an arrangement involving multiple deliverables contains more than one unit of accounting.
The Company also follows the topic of the FASB Accounting Standards Codification. Reporting Revenue
Gross as a Principal versus Net as an Agent. This Issue summarized the EITF’s views on when revenue
should be recorded at the gross amount billed because it has earned revenue from the sale of goods or
services, or the net amount retained because it has earned a fee or commission. The Company also follows
Income Statement Characterization of Reimbursements Received for Out-of-Pocket Expenses Incurred, for
reimbursements received for out-of-pocket expenses. This issue summarized the EITF’s views that
reimbursements received for out-of-pocket expenses incurred should be characterized in the income statement
as revenue. Accordingly, the Company has included in revenue such reimbursed expenses.
59
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
2. Significant Accounting Policies − (continued)
The Company earns revenue from agency arrangements in the form of retainer fees or commissions; from
short-term project arrangements in the form of fixed fees or per diem fees for services; and from incentives
or bonuses.
Non refundable retainer fees are generally recognized on a straight line basis over the term of the specific
customer arrangement. Commission revenue is earned and recognized upon the placement of advertisements in
various media when the Company has no further performance obligations. Fixed fees for services are
recognized upon completion of the earnings process and acceptance by the client. Per diem fees are
recognized upon the performance of the Company’s services. In addition, for a limited number of certain
service transactions, which require delivery of a number of service acts, the Company uses the Proportional
Performance model, which generally results in revenue being recognized based on the straight-line method.
Fees billed to clients in excess of fees recognized as revenue are classified as Advanced Billings.
A small portion of the Company’s contractual arrangements with customers includes performance
incentive provisions, which allows the Company to earn additional revenues as a result of its performance
relative to both quantitative and qualitative goals. The Company recognizes the incentive portion of revenue
under these arrangements when specific quantitative goals are assured, or when the company’s clients
determine performance against qualitative goals has been achieved. In all circumstances, revenue is only
recognized when collection is reasonably assured. The Company records revenue net of sales and other taxes
due to be collected and remitted to governmental authorities.
Cost of Services Sold. Costs of services sold do not include depreciation charges for fixed assets.
Interest Expense.
Interest expense primarily consists of the cost of borrowing on the revolving
WF Credit Agreement and the 11% Notes. The Company uses the effective interest method to amortize the
original issue discount on the 11% Notes. At December 31, 2012, there was amortization income of
$46, including premium amortization income of $1,366. At December 31, 2011 and 2010, $232 and $848 was
amortized, respectively, net of amortized premium of $943 and $197, respectively. The Company amortizes
deferred financing costs using the effective interest method over the life of the 11% notes and straightline over
the life of the revolving WF Credit Agreement. The total net deferred financing costs, included in Other
Assets on the balance sheet, as of December 31, 2012 and 2011 was $11,653, and $11,715, net of
accumulated amortization of $5,821 and $3,526, respectively. During 2012, the Company recorded $2,232 of
deferred financing costs primarily relating to the 2012 additional debt issuance.
Stock-Based Compensation. Under the fair value method, compensation cost is measured at fair value at
the date of grant and is expensed over the service period, that is the award’s vesting period. When awards are
exercised, share capital is credited by the sum of the consideration paid together with the related portion
previously credited to additional paid-in capital when compensation costs were charged against income or
acquisition consideration.
The Company uses its historical volatility derived over the expected term of the award, to determine the
volatility factor used in determining the fair value of the award. The Company uses the ‘‘simplified’’ method
to determine the term of the award due to the fact that historical share option exercise experience does not
provide a reasonable basis upon which to estimate the expected term.
Stock-based awards that are settled in cash or may be settled in cash at the option of employees are
recorded as liabilities. The measurement of the liability and compensation cost for these awards is based on
the fair value of the award, and is recorded into operating income (expense) over the service period, that is
the vesting period of the award. Changes in the Company’s payment obligation prior to the settlement date are
recorded as compensation cost in operating income in the period of the change. The final payment amount for
such awards is established on the date of the exercise of the award by the employee.
60
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
2. Significant Accounting Policies − (continued)
Stock-based awards that are settled in cash or equity at the option of the Company are recorded at fair
value on the date of grant and recorded as additional paid-in capital. The fair value measurement of the
compensation cost for these awards is based on using the Black-Scholes option pricing-model and is recorded
in operating income over the service period, that is the vesting period of the award.
For the years ended December 31, 2012, 2011 and 2010, the Company did not issue any stock options or
similar awards.
During the year ended December 31, 2011, the Company issued Equity Value Appreciation Awards to its
employees. These awards may result in the issuance of up to 1,413,000 restricted stock units and restricted
stock shares, but only upon the achievement of extraordinary stock performance targets. The Company
measured the fair value of these awards using a lattice based model (Monte Carlo) on the date of grant. The
Company used the following assumptions in calculating the fair value under the lattice model; risk free rate
1.2%, volatility 31.7%, time to maturity 2.93 years, the weighted average fair value of the awards granted
was $9.37.
It is the Company’s policy for issuing shares upon the exercise of an equity incentive award to verify the
amount of shares to be issued, as well as the amount of proceeds to be collected (if any) and delivery of new
shares to the exercising party.
The Company has adopted the straight-line attribution method for determining the compensation cost to
be recorded during each accounting period. However, awards based on performance conditions are recorded as
compensation expense when the performance conditions are expected to be met. The fair value at the grant
date for performance based awards granted in 2012, 2011 and 2010 was $9,838, $20,188 and $6,649,
respectively.
The Company treats benefits paid by shareholders to employees as a stock based compensation charge
with a corresponding credit to additional paid-in capital.
Pension Costs. Several of the Company’s US and Canadian subsidiaries offer employees access to
certain defined contribution pension programs. Under the defined contribution plans, these subsidiaries, in
some cases, make annual contributions to participants’ accounts which are subject to vesting. The Company’s
contribution expense pursuant to these plans was $4,090, $2,356 and $1,655 for the years ended December 31,
2012, 2011 and 2010, respectively. The Company also has a defined benefit plan. See Note 19.
Loss per Common Share. Basic earnings per share is based upon the weighted average number of
common shares outstanding during each period, including the ‘‘Share capital to be issued’’ as reflected in the
Shareholders’ Equity on the balance sheet. Diluted earnings per share is based on the above, plus, if dilutive,
common share equivalents, which include outstanding options, warrants, stock appreciation rights, restricted
stock units and convertible notes.
Subsidiary and Affıliate Stock Transactions.
In accordance with Accounting Standards Codification
Topic on Business combinations, effective January 1, 2009, transactions involving purchases, sales or
issuances of stock of a subsidiary where control is maintained are recorded as an increase or decrease in
additional paid-in capital. In transactions involving subsidiary stock where control is lost, gains and losses are
recorded in results of operations. Gains and losses from transactions involving stock of an affiliate are
recorded in results of operations until control is achieved.
Foreign Currency Translation. The Company’s financial statements were prepared in accordance with
the requirements of the Foreign Currency Translation topic of the FASB Accounting Standards Codification.
The functional currency of the Company is the Canadian dollar and it has decided to use US dollars as its
reporting currency for consolidated reporting purposes. All of the Company’s subsidiaries use their local
currency as their functional currency. Accordingly, the currency impacts of the translation of the balance
sheets of the Company’s non-US dollar based subsidiaries to US dollar statements are included as cumulative
61
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
2. Significant Accounting Policies − (continued)
translation adjustments in accumulated other comprehensive income. Translation of intercompany debt, which
is not intended to be repaid, is included in cumulative translation adjustments. Cumulative translation
adjustments are not included in net earnings unless they are actually realized through a sale or upon complete
or substantially complete liquidation of the Company’s net investment in the foreign operation. Translation of
current intercompany balances are included in net earnings. The balance sheets of non-US dollar based
subsidiaries are translated at the period end rate. The income statements of non-US dollar based subsidiaries
are translated at average exchange rates for the period.
Gains and losses arising from the Company’s foreign currency transactions are reflected in net earnings.
Unrealized gains or losses arising on the translation of certain intercompany foreign currency transactions that
are of a long-term nature (that is settlement is not planned or anticipated in the future) are included as
cumulative translation adjustments in accumulated other comprehensive income.
Derivative Financial Instruments. The Company follows Accounting for Derivative Instruments and
Hedging Activities. Topic of the FASB Accounting Standards Codification establishes accounting and reporting
standards requiring that every derivative instrument (including certain derivative instruments embedded in
other contracts and debt instruments) be recorded in the balance sheet as either an asset or liability measured
at its fair value. The accounting for the change in fair value of the derivative depends on whether the
instrument qualifies for and has been designated as a hedging relationship and on the type of hedging
relationship. There are three types of hedging relationships: a cash flow hedge, a fair value hedge and a hedge
of foreign currency exposure of a net investment in a foreign operation. The designation is based upon the
exposure being hedged. Derivatives that are not hedges, or become ineffective hedges, must be adjusted to fair
value through earnings.
62
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
3. Loss per Common Share
The following table sets forth the computation of basic and diluted loss per common share from
continuing operations for the years ended December 31:
Numerator
Numerator for diluted loss per common share − loss
from continuing operations
. . . . . . . . . . . . . . . .
$
(73,999) $
(73,120)
$
(177)
Net income attributable to the noncontrolling
interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(6,012)
(8,387)
(10,378)
2012
2011
2010
Loss attributable to MDC Partners Inc. common
shareholders from continuing operations
. . . . . . .
Effect of dilutive securities . . . . . . . . . . . . . . . . . .
Numerator for diluted income per common
share − loss attributable to MDC Partners Inc.
common shareholders from continuing operations .
Denominator
Denominator for basic loss per common
(80,011)
—
(81,507)
—
(10,555)
—
$
(80,011) $
(81,507)
$
(10,555)
share − weighted average common shares
. . . . . .
30,726,773
29,120,373
28,161,144
Effect of dilutive securities:
Dilutive potential common shares
Denominator for diluted loss per common
share − adjusted weighted shares and assumed
conversions . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic loss per common share from continuing
operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted loss per common share from continuing
operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
—
—
—
30,726,773
29,120,373
28,161,144
(2.60) $
(2.80)
(2.60) $
(2.80)
$
$
(0.38)
(0.38)
At December 31, 2012, 2011 and 2010, warrants, options and other rights to purchase, 4,077,242,
5,211,668 and 4,665,293 shares of common stock, respectively, were not included in the computation of
diluted loss per common share because doing so would have had an antidilutive effect.
4. Acquisitions
Pro forma financial information has not been presented for the 2012 acquisitions noted below since they
did not have a material effect on the Company’s operating results. Included in the Company’s consolidated
statement of operations for the year ended December 31, 2012 was revenue of $91,734, and net loss of
$3,114, related to 2012 acquisitions. The Company assumed cash of $57,500, accounts receivable of $60,568,
and accounts payable and accrued liabilities of $111,358 as of the acquisition dates.
2012 Acquisitions
During 2012, the Company completed a number of transactions. Effective March 28, 2012, MDC
invested in Doner Partners LLC (‘‘Doner’’). The Company acquired a 30% voting interest and a convertible
preferred interest that allows the Company to increase ordinary voting ownership to 70% at MDC’s option, at
no additional cost to the Company. Doner is a full service integrated creative agency. In addition, the
Company acquired a 70% interest in TargetCast LLC (‘‘TargetCast’’). TargetCast is a full service media
agency that expands our media strategy and activation offerings. The Company acquired a 51% interest in
Dotbox LLC (‘‘Dotbox’’), and subsequently acquired the remaining 49% of the equity interests in Dotbox.
The Dotbox acquisition forms the foundation for a potential e-commerce solution within the network. Doner
63
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
4. Acquisitions − (continued)
and Dotbox are now included in the Company’s Strategic Marketing Services segment, while TargetCast is
included in the Company’s Performance Marketing Group segment. During the year, the Company also
entered into various immaterial transactions with certain majority owned entities.
The aggregate purchase price for these transactions has an estimated present value at acquisition date of
$99,299 and consisted of total closing cash payments of $23,471, and additional contingent deferred
acquisition consideration that are based on the financial results of the underlying businesses from 2012 to
2018 with final payments due in 2018 with an estimated present value at acquisition date of $67,812. During
2012, the Company paid $8,016 relating to a working capital payment. An allocation of excess purchase price
consideration of these acquisitions to the fair value of the net assets acquired resulted in identifiable
intangibles of $31,968 consisting primarily of customer lists and covenants not to compete, and goodwill of
$113,404 representing the value of assembled workforce. The identified assets will be amortized over a five to
ten year period in a manner represented by the pattern in which the economic benefits of the customer
contracts/relationships are realized. In addition, the Company has recorded $18,501 as the present value of
noncontrolling interest. The intangibles and goodwill of $145,372 are tax deductible. In connection with the
step transactions, the Company also recorded an entry of $197 to reduce short term noncontrolling interest
included in accrued and other liabilities, decrease redeemable noncontrolling interest by $12,523 and an offset
to additional paid-in-capital of $13,920.
The actual adjustments that the Company will ultimately make in finalizing the allocation of purchase
price to fair value of the net assets acquired will depend on a number of factors.
2011 Acquisitions
Pro forma financial information has not been presented for the 2011 acquisitions noted below since they
did not have a material effect on the Company’s operating results. Included in the Company’s consolidated
statement of operations for the year ended December 31, 2011 was revenue of $68,869 and a net loss of
$7,219 related to the 2011 acquisitions. The Company assumed accounts receivable of $35,200 and accounts
payable of $65,718 as of the acquisition dates.
During 2011, the Company completed a number of acquisitions. The Company, through a wholly-owned
subsidiary, acquired substantially all of the assets of RJ Palmer LLC and a 75% interest in Trade X Partners
LLC (‘‘Trade X’’). These acquisitions expand the Company’s portfolio with another full service media buying
agency as well as provide corporate bartering services to clients and are included in the Performance
Marketing Services segment. The Company also entered into a transaction through its subsidiary Kwittken PR
LLC (‘‘Kwittken’’) which acquired 100% of Epoch PR Limited. Epoch is a communications and PR agency
and expands Kwittken’s capabilities to London and is included in the Strategic Marketing Services segment.
The Company also acquired a 51% interest in AIC Publishing Services LP (‘‘AIC’’). The Company, through a
wholly-owned subsidiary, purchased a 70% interest in Concentric Partners, LLC (‘‘Concentric’’) and a 65%
interest in Laird + Partners, New York LLC (‘‘Laird’’). The Concentric acquisition is expected to serve as the
foundation of the Company’s healthcare platform. The Laird acquisition increases the Company’s positioning
in the luxury goods and retail marketplace. Concentric and Laird are now included in the Company’s Strategic
Marketing Services segment. The Company, through a wholly-owned subsidiary, purchased 60% of the total
outstanding membership interests in Anomaly Partners, LLC (‘‘Anomaly’’). This acquisition expands the
Company’s portfolio with another creatively driven agency brand with an international presence. Anomaly is
now included in the Company’s Strategic Marketing Services segment. The company also completed a number
of immaterial transactions with certain majority owned entities.
The aggregate purchase price for these transactions has an estimated present value at acquisition date of
$107,575 and consisted of total closing cash payments of $44,953, and additional contingent deferred
acquisition consideration, that are based on actual financial results of the underlying businesses from 2011 to
2016 with final payments due in 2017 with an estimated present value at acquisition date of $62,622. During
2011, the Company paid $2,426 of working capital payments. An allocation of the excess purchase
64
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
4. Acquisitions − (continued)
consideration of these acquisitions to the fair value of the net assets acquired resulted in identifiable
intangibles of $13,639 consisting primarily of customer lists and covenants not to compete, and goodwill of
$85,463 representing the value of assembled workforce. The identified intangible assets will be amortized
from a five to eight year period in a manner represented by the pattern in which the economic benefits of the
customer contracts/relationships are realized. The intangibles and goodwill of $96,829 are tax deductible. In
addition, the Company has recorded $14,172, the present value of redeemable noncontrolling interest in
relation to Anomaly, Laird, and Trade X. Also, the Company has recorded $6,706, the present value of
noncontrolling interest in relation to AIC and Concentric. The founder of Trade X and remaining principals at
Anomaly and Laird have the put option rights only upon termination without cause, disability, or death. In
relation to the step up transactions, the Company also recorded an entry to reduce redeemable noncontrolling
interest by $7,922 and additional paid-in-capital of $7,475.
2010 Acquisitions
Effective November 30, 2010, the Company, through a wholly-owned subsidiary, purchased 80% of the
total outstanding equity interests in each of Kenna Communications LP, an Ontario limited partnership
(‘‘Kenna’’), and Capital C Partners LP, an Ontario limited partnership (‘‘Capital C’’). Capital C is a
full-service marketing agency providing services such as business strategy and consumer insights, shopper
monitoring, and product innovation. Kenna delivers sales and marketing solutions to make organizations more
efficient, more productive and more effective. The aggregate purchase price was equal to $26,300 and
additional deferred acquisition consideration, with an original estimated present value at the acquisition date of
$12,360, that is based upon actual results from 2010 to 2015 with final payments due in 2016. In addition,
performance payments of up to $5,000 may be paid in the future based on these results and will result in
stock based compensation charges over that period. The Company recorded $19,905 as the present value of
redeemable noncontrolling interest in relation to the Kenna and Capital C put option rights triggered upon
such owner’s termination without cause, disability or death. Beginning in 2016, the Company has a call for
the remaining 20% of each of Kenna and Capital C. If the Company does not exercise this call, the operating
results of Kenna and Capital C will be allocated to the Company on a basis less than the Company’s
ownership basis as defined. An initial estimated allocation of the excess purchase consideration of this
acquisition to the fair value of the net assets acquired resulted in identifiable intangibles of $10,254
(consisting of primarily customer lists and a covenant not to compete) and goodwill of $47,297 representing
the value of assembled workforce. The identified intangible assets will be amortized from a five to eight year
period in a manner represented by the pattern in which the economic benefits of the customer
contracts/relationships are realized. The intangibles and goodwill are not tax deductible. Accordingly, the
Company recorded a deferred tax liability of $3,188 representing the future benefits relating to the
amortization of the identified intangibles.
Effective May 6, 2010, the Company, through a wholly-owned subsidiary, purchased 75% of the total
outstanding membership interests in Integrated Media Solutions Partners, LLC (‘‘IMS’’), which expands the
Company’s direct response marketing capabilities. At closing, the Company paid cash of $20,000 plus
additional contingent deferred acquisition consideration, based on actual results from 2010 to 2015 with final
payments due in 2016, with an original estimated present value of $19,658 at the date of acquisition which
includes fixed payments of $2,216. An initial estimated allocation of the excess purchase consideration of this
acquisition to the fair value of the net assets acquired resulted in identifiable intangibles of $9,081 (consisting
of primarily customer lists and a covenant not to compete) and goodwill of $44,678 representing the value of
the assembled workforce. The fair value of the noncontrolling interest not acquired at the acquisition date was
$13,219 based in the Company’s evaluation of the Company being acquired and the purchase price paid by
the Company. The identified intangibles will be amortized ranging from a five to seven-year period in a
manner represented by the pattern in which the economic benefits of the customer contracts/relationships are
realized. The intangibles and goodwill of $53,759 are tax deductible.
65
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
4. Acquisitions − (continued)
Effective March 1, 2010, the Company, through a wholly-owned subsidiary, purchased 60% of the total
outstanding membership interests in The Arsenal LLC (formerly known as Team Holdings LLC) (‘‘Team’’),
which expands the Company’s experiential marketing capabilities. At closing, the Company paid cash of
$11,000 plus additional contingent deferred acquisition consideration, based on actual results from 2010 to
2012 with final payments in 2013, with an original estimated present value of $12,656, and the Company paid
a working capital true-up estimated at an additional $569. An initial estimated allocation of the excess
purchase consideration of this acquisition to the fair value of the net assets acquired resulted in identifiable
intangibles of $5,220 (consisting of primarily customer lists and a covenant not to compete) and goodwill of
$32,893 representing the value of the assembled workforce. The fair value of the noncontrolling interest not
acquired at the acquisition date was $15,771 based in the Company’s evaluation of the Company being
acquired and the purchase price paid by the Company. The identified intangibles will be amortized up to a
seven-year period in a manner represented by the pattern in which the economic benefits of the customer
contracts/relationships are realized. During the second quarter of 2010, the Company amended the purchase
agreement to include additional deferred acquisition consideration, with a current present value of $3,071,
with final payments due in 2012. The additional deferred acquisition consideration resulted in additional
intangibles of $3,071. The intangibles and goodwill of $41,184 are tax deductible.
During 2010, the Company completed a number of other acquisitions. The Company, through a
wholly-owned subsidiary, acquired a 51% interest in 72andSunny Partners LLC (‘‘72andSunny’’), a 60%
equity interest in Relevent Partners LLC (‘‘Relevent’’), a 60% equity interest in Kwittken PR, LLC
(‘‘Kwittken’’), a 51% equity interest in Allison & Partners LLC (‘‘Allison’’), a 75% equity interest in Sloane
& Company LLC (‘‘Sloane’’), a 76% equity interest in Communifx Partners LLC (‘‘Communifx’’), and
certain assets and liabilities of Think 360 Inc (‘‘Think 360’’), Plaid Inc. (‘‘Plaid’’), and CSC-ADPLUS, LLC
(d.b.a. Infolure) (‘‘Infolure’’). 72andSunny is a full service agency that conceives and executes fully integrated
campaigns across all media for top global brands. Relevent is a full service marketing, special events,
production and promotions company that builds brands with consumers through experiential lifestyle,
entertainment, and relationship marketing programs. Kwittken and Allison are full service public relations and
marketing agency. Sloane is a communication firm focused on corporate positioning and communications,
financial public relations and investor relations, and crisis and transaction communications. Communifx builds
and manages customer database solutions to enable the planning, execution, and measurement of
multi-channel marketing and advertising programs. Think 360 is an integrated marketing agency. Plaid is a
marketing services business with a concentration in the digital communication and social media arena.
Infolure is a direct marketing firm. The Company also completed a number of immaterial transactions with
certain majority owned entities.
The aggregate purchase price for these transactions has an estimated present value at acquisition date of
$109,818 and consisted of total cash payments of $53,983, and additional contingent deferred acquisition
consideration, that are based on actual financial results of the underlying businesses from 2010 to 2015 with
final payments due in 2016 with an estimated present value at acquisition date of $54,574. An allocation of
the excess purchase consideration of these acquisitions to the fair value of the net assets acquired resulted in
identifiable intangibles of $21,947 consisting primarily of customer lists and covenants not to compete, and
goodwill of $94,331 representing the value of assembled workforce. The identified intangible assets will be
amortized from a five to eight year period in a manner represented by the pattern in which the economic
benefits of the customer contracts/relationships are realized. The intangibles and goodwill of $116,278 are tax
deductible. In addition, the Company has recorded $26,346, the present value of redeemable noncontrolling
interest in relation to Sunny, Relevent, Kwittken, Allison, Communifx,, and Sloane. The remaining principals
at Sunny, Relevent, Kwittken, and Allison have the put option rights only upon termination without cause,
disability, or death. In relation to the step up transactions, the Company also recorded an entry to reduce
redeemable noncontrolling interest by $6,664 and additional paid-in-capital of $7,605.
66
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
4. Acquisitions − (continued)
Noncontrolling Interests
Changes in the Company’s ownership interests in our less than 100% owned subsidiaries during the three
years ended December 31, 2012 were as follows:
Net Loss Attributable to MDC Partners Inc. and
Transfers (to) from the Noncontrolling Interest
Net Loss attributable to MDC Partners Inc.
Transfers (to) from the noncontrolling interest
. . . . . . . . . .
Increase (Decrease) in MDC Partners Inc. paid-in
capital for purchase of equity interests in excess of
Redeemable Noncontrolling Interests . . . . . . . . . . . .
Increase in MDC Partners Inc. paid-in capital for
purchase of equity interests in excess of
noncontrolling interests.
. . . . . . . . . . . . . . . . . . . .
Increase (Decrease) in MDC Partners Inc. paid in
Year Ended December 31,
2011
$(84,674)
2012
$(85,439)
2010
$(15,440)
743
(6,328)
(7,761)
12,410
—
—
capital from issuance of equity interests
Net transfers from (to) noncontrolling interest
. . . . . . . . .
. . . . . . .
767
$ 13,920
(1,147)
$ (7,475)
158
$ (7,603)
Change from net loss attributable to MDC Partners Inc.
and transfers from (to) noncontrolling interest
. . . . . . .
$(71,519)
$(92,149)
$(23,043)
5. Fixed Assets
The following is a summary of the fixed assets as of December 31:
Computers, furniture and
fixtures . . . . . . . . . . . . .
Leasehold improvements . . .
2012
Accumulated
Depreciation
Cost
$111,356
57,350
$168,706
$ (83,537)
(32,255)
$(115,792)
Net Book
Value
$27,819
25,095
$52,914
2011
Accumulated
Depreciation
Cost
$100,373
49,292
$149,665
$ (73,521)
(28,407)
$(101,928)
Net Book
Value
$26,852
20,885
$47,737
Included in fixed assets are assets under capital lease obligations with a cost of $3,941, (2011 − $4,243)
and accumulated depreciation of $2,721 (2011 − $2,816). Depreciation expense for the years ended
December 31, 2012, 2011 and 2010 was $19,076, $17,649 and $16,441, respectively.
67
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
6. Accrued and Other Liabilities
At December 31, 2012 and 2011, accrued and other liabilities included amounts due to noncontrolling
interest holders, for their share of profits, which will be distributed within the next twelve months of $3,624
and $4,049, respectively.
Changes in noncontrolling interest amounts included in accrued and other liabilities for the three years
ended December 31, 2012 were as follows:
Balance, December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance, December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance, December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance, December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling
Interests
$ 4,058
10,378
(7,685)
1,826
$ 8,577
8,387
(12,264)
(651)
$ 4,049
6,012
(7,673)
1,236
$ 3,624
(1) Other consists primarily of an adjustment to record distributions to be made as a result of an acquired
company and cumulative translation adjustments.
(2) Other consists primarily of step up transactions, discontinued operations and cumulative translation
adjustments.
7. Financial Instruments
Financial assets, which include cash and cash equivalents and accounts receivable, have carrying values
which approximate fair value due to the short-term nature of these assets. Financial liabilities with carrying
values approximating fair value due to short-term maturities include accounts payable. Deferred acquisition
consideration is recorded at fair value. Bank debt and long-term debt are variable rate debt, the carrying value
of which approximates fair value. The Company’s note payable is a fixed rate debt instrument, the carrying
values of which approximates fair value. The fair value of financial commitments, guarantees and letters of
credit, are based on the stated value of the underlying instruments. Guarantees have been issued in
conjunction with the disposition of businesses in 2001 and 2003 and letters of credit have been issued in the
normal course of business.
68
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
8. Goodwill and Intangible Assets
As of December 31, the gross and net amounts of acquired intangible assets were as follows:
Goodwill
Balance as of December 31, 2010 . . . . . . . . . . . . . . . .
Acquired goodwill . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition purchase price adjustments . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . .
Balance as of December 31, 2011 . . . . . . . . . . . . . . . .
Acquired goodwill . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition purchase price adjustments . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . .
Balance as of December 31, 2012 . . . . . . . . . . . . . . . .
Strategic
Marketing
Services
$326,977
61,944
1,458
(854)
$389,525
93,531
(78)
782
$483,760
Performance
Marketing
Services
$187,511
23,763
5,549
(1,104)
$215,719
19,873
(223)
942
$236,311
Total
$514,488
85,707
7,007
(1,958)
$605,244
113,404
(301)
1,724
$720,071
For the Year Ended
December 31,
2012
2011
Intangibles:
Trademarks (indefinite life) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships − gross
. . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships − net . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangibles − gross
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangibles − net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible assets − net
$ 17,780
$104,070
(66,108)
$ 37,962
$ 20,908
(13,407)
$
7,501
$142,758
(79,515)
$ 63,243
$ 17,780
$ 79,154
(44,803)
$ 34,351
$ 16,202
(10,353)
$ 5,849
$113,136
(55,156)
$ 57,980
See Note 4 for Accounting for Business Combinations.
During 2010, the Company recorded a goodwill impairment charge of $942, which relates to subsidiaries
that were discontinued in 2010.
The total accumulated impairment charges are $24,845 through December 31, 2012.
The weighted average amortization periods for customer relationships are 5 years and other intangible
assets are 7 years. In total, the weighted average amortization period is 6 years. The amortization expense of
amortizable intangible assets for the year ended December 31, 2012, was $26,878 (2011 − $22,510;
2010 − $17,631) the estimated amortization expense for the five succeeding years is:
Year
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization
$18,363
$12,851
$ 7,026
$ 3,662
$ 1,239
69
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
9. Income Taxes
The components of the Company’s loss from continuing operations before income taxes, equity in
affiliates and noncontrolling interests by taxing jurisdiction for the years ended December 31, were:
Loss:
US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012
2011
2010
$(39,159)
(25,920)
$(65,079)
$(17,823)
(13,775)
$(31,598)
$(2,467)
1,259
$(1,208)
The provision (benefit) for income taxes by taxing jurisdiction for the years ended December 31, were:
Current tax provision
US federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
US state and local . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax provision (benefit):
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
US federal
US state and local . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax provision (benefit)
. . . . . . . . . . . . . . . . . . . .
2012
2011
2010
$ —
802
329
1,131
2,150
299
5,973
8,422
$9,553
$
—
894
557
1,451
45,110
7,750
(12,576)
40,284
$ 41,735
$ —
368
4,840
5,208
428
501
(6,302)
(5,373)
$ (165)
A reconciliation of income tax expense using the statutory Canadian federal and provincial income tax
rate compared with actual income tax expense for the years ended December 31, is as follows:
Loss from continuing operations before income taxes,
equity in affiliates and noncontrolling interest
. . . . . . . .
Statutory income tax rate . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit using statutory income tax rate . . . . . . . . . . . .
State and foreign taxes . . . . . . . . . . . . . . . . . . . . . . . . .
Non-deductible stock-based compensation . . . . . . . . . . . .
Other non-deductible expense . . . . . . . . . . . . . . . . . . . . .
Change to valuation allowance on items affecting
taxable income(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of the change in tax rate . . . . . . . . . . . . . . . . . . . .
Additional tax reserve . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net
. . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit)
2012
2011
2010
$(65,079)
26.5%
(17,246)
1,132
7,698
1,176
$(31,598)
31.0%
(9,795)
1,450
7,144
1,482
16,240
2,168
—
(1,593)
(22)
$ 9,553
44,230
—
—
(2,368)
(408)
$ 41,735
$(1,208)
31.0%
(374)
1,909
4,941
890
(7,986)
—
4,100
(3,123)
(522)
$ (165)
Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . .
14.7%
132.1%
13.7%
(1)
Included in the change in valuation allowance in 2010 is $3,188 relating to the reversal of the valuation
allowance as a result of a non-taxable acquisition.
See Note 10 for income taxes for discontinued operations.
70
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
9. Income Taxes − (continued)
The 2012 effective income tax rate was significantly higher than the statutory rate due primarily to an
increase in the valuation allowance of $16,240 and non-deductible stock based compensation of $7,698.
The 2011 effective income tax rate was significantly higher than the statutory rate due primarily to an
increase in the valuation allowance of $44,230 and non-deductible stock based compensation of $7,144.
The 2010 effective income tax rate was significantly lower than the statutory rate due primarily to an
additional tax reserve of $4,100, non-deductible stock-based compensation of $4,941, state and foreign income
taxes of $1,909 offset by a decrease in the Company’s valuation allowance of $7,986.
Income taxes receivable were $195 and $313 at December 31, 2012 and 2011, respectively, and were
included in accounts receivable on the balance sheet. Income taxes payable were $4,725 and $5,381 at
December 31, 2012 and 2011, respectively, and were included in accrued and other liabilities on the balance
sheet. It is the Company’s policy to classify interest and penalties arising in connection with the under
payment of income taxes as a component of income tax expense. For the year ended 2010, $1,093 is included
in the current provision of income tax expense relating to interest and penalties as a result of an identified
uncertain tax position. For the years ended 2012 and 2011, income tax expense does not include any amounts
for interest and penalties.
The tax effects of significant temporary differences representing deferred tax assets and liabilities at
December 31, were as follows:
Deferred tax assets:
Capital assets and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carry forwards . . . . . . . . . . . . . . . . . . . . . . . . .
Interest deductions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred acquisition consideration . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized foreign exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital loss carry forwards
Accounting reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross deferred tax asset
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax assets
Deferred tax liabilities:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred finance charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax asset (liability)
Disclosed as:
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012
2011
$ 34,563
43,280
19,285
21,418
2,317
2,168
843
17,408
4,721
146,003
(134,761)
11,242
(449)
(348)
(53,875)
(54,672)
$ (43,430)
$ 33,567
50,274
17,255
5,070
2,356
—
753
16,921
6,493
132,689
(113,585)
19,104
(514)
(417)
(53,181)
(54,112)
$ (35,008)
$
9,637
(53,067)
$ (43,430)
15,767
(50,775)
$ (35,008)
71
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
9. Income Taxes − (continued)
Included in accrued and other liabilities at December 31, 2012 and 2011 is a deferred tax liability of $49
and $51, respectively. Included in other current assets at December 31, 2012 and 2011 is a deferred tax asset
of $305 and $387, respectively.
The Company has US federal net operating loss carry forwards of $67,308 and non-US net operating loss
carry forwards of $39,899, these carry forwards expire in years 2015 through 2031. The Company also has
total indefinite loss carry forwards of $168,574. These indefinite loss carry forwards consist of $56,265
relating to the US and $112,309 which are related to capital losses from the Canadian operations. In addition,
the Company has net operating loss carry forwards for various state taxing jurisdictions of
approximately $170,329.
The Company records a valuation allowance against deferred income tax assets when management
believes it is more likely than not that some portion or all of the deferred income tax assets will not be
realized. Management considers factors such as the reversal of deferred income tax liabilities, projected future
taxable income, the character of the income tax asset; tax planning strategies, changes in tax laws and other
factors. A change to these factors could impact the estimated valuation allowance and income tax expense.
The valuation allowance has been recorded to reduce our deferred tax asset to an amount that is more
likely than not to be realized, and is based upon the uncertainty of the realization of certain US, non-US and
state deferred tax assets. The increase in the Company’s valuation allowance charged to the statement of
operations for each of the years ended December 31, 2012 and 2011 was $16,240 and $44,230, respectively.
In addition, $2,168 has been recorded in accumulated other comprehensive loss relating to the defined pension
plan, for the year ended December 31, 2012. In 2010 the Company reduced its valuation and recorded a
benefit in the statement of operations of $7,986.
Deferred taxes are not provided for temporary differences representing earnings of subsidiaries that are
intended to be permanently reinvested. The potential deferred tax liability associated with these undistributed
earnings is not material.
As of December 31, 2012 and 2011, the Company recorded a liability for unrecognized tax benefits as
well as applicable penalties and interest in the amount of $4,166 and $4,717, respectively. The Company
identified an uncertainty relating to the future tax deductibility of certain intercompany interest and fees, to the
extent that such future benefit will be established, the resolution of this position will have no effect with
respect to the financial statements.
Changes in the Company’s reserve is as follows:
Balance December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement of uncertainty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 617
3,007
3,624
—
3,624
—
(551)
$3,073
We do not expect our unrecognized tax benefits to change significantly over the next 12 months.
The Company has completed US federal tax audits through 2006 and has completed a non-US tax audit
through 2004.
72
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
10. Discontinued Operations
In 2012, the Company discontinued a subsidiary and certain operating divisions.
In 2011, the Company discontinued an operating division and in 2010 the Company discontinued a
subsidiary.
Included in discontinued operations in the Company’s consolidated statements of operations for the years
ended December 31 were the following:
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years Ended December 31,
2011
$12,993
2010
$ 9,166
2012
$10,661
Impairment charge . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating loss
Other expense
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax recovery . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest expense recovery . . . . . . . . . .
. . . . . . . . . . . .
Net loss from discontinued operations
(5,716)
(166)
—
454
$ (5,428)
—
(3,711)
(89)
—
633
$ (3,167)
(942)
(5,491)
(144)
343
407
$(4,885)
At December 31, 2012, $2,920 and $1,638 was included in other assets and other current liabilities,
respectively, which represent assets held for sale and related liabilities. At December 31, 2011, $4,060 and
$1,332 was included in other assets and other current liabilities, respectively, which represent assets held for
sale and related liabilities.
.
11. Bank Debt, Long-Term Debt and Convertible Notes
At December 31, the Company’s indebtedness was comprised as follows:
Revolving credit facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11% notes due 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Original issue (discount) premium . . . . . . . . . . . . . . . . . . . . . . . . .
Note payable and other bank loans . . . . . . . . . . . . . . . . . . . . . . . .
Obligations under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . .
Less:
Current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
2012
—
425,000
4,193
1,385
430,578
1,125
431,703
2011
$ 38,032
345,000
(561)
1,266
383,737
1,437
385,174
1,858
$429,845
1,238
$383,936
Interest expense related to long-term debt for the years ended December 31, 2012, 2011 and 2010 was
$44,045, $39,044 and $30,429, respectively. For the years ended December 31, 2012, interest expense
included income of $46 related to the amortization of the original issue premium, including amortized
premium of $1,366. For the years ended December 31, 2011 and 2010, interest expense included $232 and
$848, amortization of the original issue discount, respectively, net of amortized premium of $943 and $197,
respectively. For the years ended December 31, 2012, 2011 and 2010, interest expense also included $277,
$702, and $922, of present value adjustments for fixed deferred acquisition payments, respectively.
The amortization and write off of deferred finance costs included in interest expense were $2,295, $1,944
and $1,288 for the years ended December 31, 2012, 2011, and 2010, respectively.
73
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
11. Bank Debt, Long-Term Debt and Convertible Notes − (continued)
Issuance of 11% Notes
On October 23, 2009, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
$225,000 aggregate principal amount of 11% Notes due 2016 (the ‘‘11% Notes’’). The 11% Notes bear
interest at a rate of 11% per annum, accruing from October 23, 2009. Interest is payable semiannually in
arrears in cash on May 1 and November 1 of each year, beginning on May 1, 2010. The 11% Notes will
mature on November 1, 2016, unless earlier redeemed or repurchased. The Company received net proceeds
before expenses of $208,881, which included an original issue discount of approximately 4.7% or $10,494,
and underwriter fees of $5,624. The 11% Notes were sold in a private placement in reliance on exemptions
from registration under the Securities Act of 1933, as amended. The Company used the net proceeds of this
offering to repay the outstanding balance and terminate its prior Fortress Financing Agreement, and redeemed
its outstanding 8% C$45,000 convertible debentures on November 26, 2009.
The Company may, at its option, redeem the 11% Notes in whole at any time or in part from time to
time, on and after November 1, 2013 at a redemption price of 105.500% of the principal amount thereof. If
redeemed during the twelve-month period beginning on November 1, 2014, at a redemption price of
102.750% of the principal amount thereof, and if redeemed during the twelve-month period beginning on or
after November 1, 2015 equal to redemption price of 100% of the principal amount thereof. Prior to
November 1, 2013, the Company may, at its option, redeem some or all of the 11% Notes at a price equal to
100% of the principal amount of the Notes plus a ‘‘make whole’’ premium and accrued and unpaid interest. If
the Company experiences certain kinds of changes of control (as defined in the Indenture), holders of the 11%
Notes may require the Company to repurchase any 11% Notes held by them at a price equal to 101% of the
principal amount of the 11% Notes plus accrued and unpaid interest.
On May 14, 2010, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
$65,000 aggregate principal amount of 11% Notes due 2016. The additional notes were issued under the
Indenture governing the 11% notes and treated as a single series with the original 11% notes. The additional
notes were sold in a private placement in reliance on exemptions from registration under the Securities Act of
1933, as amended. The Company received net proceeds before expenses of $67,208, which included an
original issue premium of $2,600, and underwriter fees of $392. The Company used the net proceeds of the
offering to repay the outstanding balance under the Company’s revolving WF Credit Agreement described
elsewhere herein, and for general corporate purposes, including acquisitions.
On April 19, 2011, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold an
additional $55,000 aggregate principal amount of 11% Notes due 2016. The additional notes were issued
under the Indenture governing the 11% Notes and treated as a single series with the original 11% Notes. The
additional notes were sold in a private placement in reliance on exceptions from registration under the
Securities Act of 1933, as amended. The Company received net proceeds before expenses of $59,580, which
included an original issue premium of $6,050, and underwriter fees of $1,470. The Company used the net
proceeds of the offering to repay the outstanding balance under the Company’s WF Credit Agreement
described elsewhere herein, and for general corporate purposes.
On December 10, 2012, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold
an additional $80,000 aggregate principal amount of 11% Notes due 2016. The additional notes were issued
under the Indenture governing the 11% Notes and treated as a single series with the original 11% Notes. The
additional notes were sold in a private placement in reliance on exceptions from registration under the
Securities Act of 1933, as amended. The Company received net proceeds before expenses of $83,200, which
included an original issue premium of $4,800, and underwriter fees of $1,600. The Company used the net
proceeds of the offering to repay the outstanding balance under the Company’s revolving credit agreement
described elsewhere herein, and for general corporate purposes.
74
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
11. Bank Debt, Long-Term Debt and Convertible Notes − (continued)
At December 31, 2012 and 2011, the Company had issued $4,771 and $5,830 of undrawn outstanding
Letters of Credit, respectively.
At December 31, 2012 and 2011, accounts payable included $29,336 and $3,350 of outstanding checks,
respectively.
Credit Agreement
On October 23, 2009, the Company and its subsidiaries entered into a $75,000 five year senior secured
revolving WF Credit Agreement (the ‘‘WF Credit Agreement’’) with Wells Fargo Foothill, LLC, as agent, and
the lenders from time to time party thereto. On November 22, 2010, this agreement was amended to increase
the availability under the facility to $100,000. On April 2011, the Company entered into an additional
amendment to increase the availability under the facility to $150,000 and extend the maturity date to
October 23, 2015. The WF Credit Agreement replaced the Company’s existing $185,000 senior secured
financing agreement with Fortress Credit Corp., as collateral agent, Wells Fargo Foothill, Inc., as
administrative agent. Advances under the WF Credit Agreement will bear interest as follows: (a)(i) LIBOR
Rate Loans bear interest at the LIBOR Rate and (ii) Base Rate Loans bear interest at the Base Rate, plus
(b) an applicable margin. As of December 31, 2012, the applicable margin for borrowing is 2.25% in the case
of Base Rate Loans and 2.50% in the case of LIBOR Rate Loans. The applicable margin may be reduced
subject to the Company achieving certain trailing twelve month earning levels, as defined. In addition to
paying interest on outstanding principal under the WF Credit Agreement, the Company is required to pay an
unused revolver fee to lenders under the WF Credit Agreement in respect of unused commitments thereunder.
On July 30, 2012, the Company entered into a further amendment to the WF Credit Agreement. This
amendment provides that the Company’s Total Leverage Ratio (as defined), measured on a quarter-end basis,
must be no greater than 4.0x, for the twelve-month period ending September 30, 2012 and for the
twelve-month period ending on the last day of each calendar quarter thereafter.
The WF Credit Agreement is guaranteed by all of the Company’s present and future subsidiaries, other
than immaterial subsidiaries (as defined) and is secured by substantially all the assets of the Company. The
WF Credit Agreement includes covenants that, among other things, restrict the Company’s ability and the
ability of its subsidiaries to incur or guarantee additional indebtedness; pay dividends on or redeem or
repurchase the capital stock of MDC; make certain types of investments; pay dividends; incur certain liens,
sell or otherwise dispose of certain assets; enter into transactions with affiliates; enter into sale and leaseback
transactions; and consolidate or merge with or into, or sell substantially all of the Company’s assets to,
another person. These covenants are subject to a number of important limitations and exceptions. The WF
Credit Agreement also contains financial covenants, including a senior leverage ratio, a total leverage ratio, a
fixed charge coverage ratio and a minimum earnings level, as defined.
The Company is currently in compliance with all of the terms and conditions of its WF Credit
Agreement, and management believes, based on its current financial projections and strategic initiatives, that
the Company will be in compliance with covenants over the next twelve months.
75
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
11. Bank Debt, Long-Term Debt and Convertible Notes − (continued)
Future Principal Repayments
Future principal repayments, including capital lease obligations, for the years ended December 31, and in
aggregate are as follows:
Period
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 and beyond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amount
1,858
$
380
222
425,050
—
—
$427,510
Capital Leases
Future minimum capital lease payments for the years ended December 31 and in aggregate are
as follows:
Period
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: imputed interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amount
$ 609
373
200
56
—
—
1,238
(113)
1,125
(553)
$ 572
12. Share Capital
The authorized share capital of the Company is as follows:
(a) Authorized Share Capital
Class A Shares
An unlimited number, subordinate voting shares, carrying one vote each, entitled to dividends equal to or
greater than Class B shares, convertible at the option of the holder into one Class B share for each Class A
share after the occurrence of certain events related to an offer to purchase all Class B shares.
Class B Shares
An unlimited number, carrying 20 votes each, convertible at any time at the option of the holder into one
Class A share for each Class B share.
Preferred A Shares
An unlimited number, non-voting, issuable in series.
(b) Employee Stock Incentive Plan
On May 26, 2005, the Company’s shareholders approved the Company’s 2005 Stock Incentive Plan
(the ‘‘2005 Incentive Plan’’). The 2005 Incentive Plan authorizes the issuance of awards to employees,
officers, directors and consultants of the Company with respect to 2,000,000 shares of MDC Partners’ Class A
76
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
12. Share Capital − (continued)
Subordinate Voting Shares or any other security in to which such shares shall be exchanged. On June 1, 2007
and on June 2, 2009, the Company’s shareholders approved a total additional authorized Class A Shares of
2,500,000 to be added to the 2005 Incentive Plan for a total of 4,500,000 authorized Class A Shares. On
May 30, 2008, the Company’s shareholders approved the 2008 Key Partner Incentive Plan, which provides for
the issuance of 600,000 Class A Shares. On June 1, 2011, the Company’s shareholders approved the 2011
Stock Incentive Plan, which provides for the issuance of up to 2,000,000 Class A Shares. As of December 31,
2012, the Company has granted 200,000 Director options (of which 100,000 were forfeited), which option
grants were for a ten-year term and vests over five (5) years from the grant date under the 2005
Incentive Plan.
The following table summarizes information about time based and financial performance-based restricted
stock and restricted stock unit awards granted under the 2005 Incentive Plan, 2008 Key Partner Incentive Plan
and 2011 Stock Incentive Plan:
Balance at December 31, 2009 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2010 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2011 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2012 . . . . . . . . . . . . . . . .
Performance Based Awards
Weighted
Average
Grant Date
Fair Value
$ 8.17
8.83
8.37
8.88
$ 8.83
18.39
12.74
14.59
$15.81
13.05
14.44
15.66
$16.09
Shares
557,958
753,209
(804,300)
(4,944)
501,923
1,097,754
(217,697)
(1,423)
1,380,557
753,896
(1,747,987)
(29,946)
356,520
Time Based Awards
Weighted
Average
Grant Date
Fair Value
$ 7.33
10.28
8.60
8.13
$ 7.40
16.93
5.17
8.79
$12.86
11.67
12.25
14.82
$12.72
Shares
924,160
258,223
(562,971)
(3,345)
616,067
297,520
(287,234)
(41,454)
584,899
250,237
(263,458)
(14,720)
556,958
The total fair value of restricted stock and restricted stock unit awards, which vested during the year
ended December 31, 2012, 2011 and 2010 was $22,557, $8,269 and $14,976, respectively. In connection with
the vesting of these awards, the Company included in the taxable loss the amounts of $5,242, $7,280 and
$3,431 in 2012, 2011 and 2010, respectively. At December 31, 2012, the weighted average remaining
contractual life for performance based awards is 1.8 years and for time based awards is 1.5 years. At
December 31, 2012, the fair value of all restricted stock and restricted stock unit awards is $10,322. The term
of these awards is three years with vesting up to three years. At December 31, 2012, the unrecognized
compensation expense for these awards was $6,186 and will be recognized through 2015. At December 31,
2012, there are 2,067,303 awards available to grant.
The Company’s Board of Directors adopted the 2005 Incentive Plan as a replacement for MDC Partners’
Amended and Restated Stock Option Incentive Plan (the ‘‘Prior 2003 Plan’’). Following approval of the 2005
Incentive Plan, the Company ceased making awards under the Prior 2003 Plan.
Prior to adoption of the 2005 Incentive Plan, the Company’s Prior 2003 Plan provided for grants of up to
1,890,786 options to employees, officers, directors and consultants of the Company. All the options granted
were for a term of five years from the date of the grant and vest 20% on the date of grant and a further 20%
on each anniversary date. In addition, the Company granted 534,960 options, on the privatization of
Maxxcom, with a term of no more than 10 years from initial date of grant by Maxxcom and vest 20% in each
of the first two years with the balance vesting on the third anniversary of the initial grant.
77
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
12. Share Capital − (continued)
Information related to share option transactions grant under all plans over the past three years is
summarized as follows:
Balance at December 31, 2009 . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . . . . . .
Balance at December 31, 2010 . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . . . . . .
Balance at December 31, 2011 . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . . . . . .
Balance at December 31, 2012 . . . . . . .
Options Outstanding
Options Exercisable
Number
Outstanding
239,992
—
—
(6,495)
(17,297)
216,200
—
—
(113,085)
(15,034)
88,081
—
—
(3,153)
(9,928)
75,000
Weighted
Average
Price per
Share
$ 9.55
—
—
9.19
17.08
$ 9.41
—
—
8.94
12.57
$ 9.12
—
—
8.69
7.79
$ 9.53
Number
Outstanding
194,992
Weighted
Average
Price per
Share
$9.64
191,200
$9.41
83,081
$9.14
75,000
$9.53
Non Vested
Options
45,000
(20,000)
—
—
—
25,000
(20,000)
—
—
—
5,000
(5,000)
—
—
—
—
At December 31, 2012, the intrinsic value of vested options and the intrinsic value of all options was
$133. For options exercised during 2012, 2011 and 2010, the Company received cash proceeds of $27, $1,011
and $60, respectively. The Company did not receive any windfall tax benefits. The intrinsic value of options
exercised during 2012, 2011 and 2010 was $5, $900 and $20, respectively. At December 31, 2012, the
weighted average remaining contractual life of all outstanding options was 3.8 years and for all vested options
was 3.8 years. At December 31, 2012, the unrecognized compensation expense of all options was nil.
Share options outstanding as of December 31, 2012 are summarized as follows:
Options Outstanding
Weighted
Average
Contractual
Life
3.75
Outstanding
Number
75,000
Weighted
Average
Price per
Share
$9.53
Options Exercisable
Weighted
Average
Price per
Share
$9.53
Weighted
Average
Contractual
Life
3.75
Exercisable
Number
75,000
Range of Exercise Prices
$8.75 − $8.95 . . . . . . . . .
(c) Stock Appreciation Rights
During 2003, the Compensation Committee of the Board of Directors approved a stock appreciation
rights (‘‘SAR’s’’) compensation program for senior officers and directors of the Company. SARS’s granted
prior to 2006 have a term of four years, for SAR’s granted in 2006 and after they have a term of up to
10 years and all awards vest one-third on each anniversary date.
78
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
12. Share Capital − (continued)
SAR’s granted and outstanding are as follows:
Balance at December 31, 2009 . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . . . . . . .
Balance at December 31, 2010 . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . . . . . . .
Balance at December 31, 2011 . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . . . . . . .
Balance at December 31, 2012 . . . . . . . . .
SAR’s Outstanding
SAR’s Exercisable
Weighted
Average
Number
Outstanding
3,518,769
—
—
(187,666)
—
3,331,103
—
—
(172,974)
—
3,158,129
—
—
(69,365)
—
3,088,764
Weighted
Average
Price per
Share
$3.80
—
—
$4.19
$3.78
—
—
4.23
—
$3.75
—
—
4.41
—
$3.74
Number
Outstanding
30,000
Price per
Share
$8.18
1,777,034
$3.77
2,067,123
$3.75
3,088,764
$3.74
Non Vested
SAR’s
3,488,769
(1,747,034)
—
(187,666)
—
1,554,069
(290,089)
(172,974)
—
1,091,006
(1,047,026)
—
(43,980)
—
—
At December 31, 2012, the aggregate amount of shares to be issued on vested SAR’s was 2,067,303
shares with an intrinsic value of $23,361 and for all outstanding SAR’s, the aggregate amount of shares to be
issued was 2,067,303 with an intrinsic value of $23,361. During 2012, 2011 and 2010, the aggregate value of
SAR’s exercised was $301, $2,289 and $1,147, respectively. The Company received tax deductions of $296,
$387 and $180 in 2012, 2011 and 2010, respectively. At December 31, 2012, the weighted average remaining
contractual life of all outstanding SAR’s was 1.2 years and for all vested SAR’s was 1.2 years. At
December 31, 2012, the unrecognized compensation expense of all SAR’s was nil.
Range of Exercise Prices
$3.72 − $8.94 . . . . . . . . .
$8.75 − $8.95 . . . . . . . . .
SAR’s Outstanding
Weighted
Average
Contractual
Life
1.17
3.33
Weighted
Average
Price per
Share
$3.72
$8.95
Outstanding
Number
3,078,764
10,000
SAR’s Exercisable
Weighted
Average
Price per
Share
$3.72
$8.95
Weighted
Average
Contractual
Life
1.17
3.33
Exercisable
Number
3,078,764
10,000
(d) Equity Value Appreciation Awards
In January 2011, the Company awarded 1,413,000 extraordinary Equity Value Appreciation Awards
(‘‘EVARs’’) to its employees. These EVARs may result in the issuance of up to 1,413,000 restricted stock
units and restricted stock shares (‘‘RSUs’’), but only upon the achievement of extraordinary stock performance
targets. If issued the RSUs underlying the EVAR grant will vest on December 31, 2013.
The Company measured the fair value of EVARs using a lattice based model (Monte Carlo) on the
grant date.
79
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
12. Share Capital − (continued)
Information related to EVAR transactions over the past three years is summarized as follows:
Balance at December 31, 2010 . . . .
Vested . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . .
Balance at December 31, 2011 . . . . .
Vested . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . .
Balance at December 31, 2012 . . . .
EVARs Outstanding
EVARs Exercisable
Weighted
Average
Issuance
Price per
Share
$ —
—
23.00
23.00
$23.00
—
—
23.00
$23.00
Number
Outstanding
—
—
1,413,000
(45,000)
1,368,000
—
—
(90,000)
1,278,000
Weighted
Average
Issuance
Price per
Share
$—
—
—
$—
—
$—
Number
Outstanding
—
—
—
—
—
—
Non Vested
EVARs
—
—
1,413,000
(45,000)
1,368,000
—
—
(90,000)
1,278,000
The grant date fair value of these EVARs was $13,240. At December 31, 2012, the weighted average
remaining contractual life for these awards is one year. At December 31, 2012, the unrecognized
compensation expense of these awards is $4,106 and will be recognized through 2013.
The Company has reserved a total of 1,516,832 Class A shares in order to meet its obligations under
various conversion rights, warrants and employee share related plans. At December 31, 2012 there were
1,777,547 shares available for future option and similar grants.
13. Fair Value Measurements
The Company adopted guidance regarding accounting for Fair Value Measurements. This guidance
defines fair value, establishes a framework for measuring fair value and expands the related disclosure
requirements. The statement indicates, among other things, that a fair value measurement assumes a
transaction to sell an asset or transfer a liability occurs in the principal market for the asset or liability or, in
the absence of a principal market, the most advantageous market for the asset or liability.
In order to increase consistency and comparability in fair value measurements, the guidance establishes a
hierarchy for observable and unobservable inputs used to measure fair value into three broad levels, which are
described below:
•
•
•
Level 1: Quoted prices (unadjusted) in active markets that are accessible at the measurement date
for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.
Level 2: Observable prices that are based on inputs not quoted on active markets, but corroborated
by market data.
Level 3: Unobservable inputs are used when little or no market data is available. The fair value
hierarchy gives the lowest priority to Level 3 inputs.
In determining fair value, the Company utilizes valuation techniques that maximize the use of observable
inputs and minimize the use of unobservable inputs to the extent possible as well as considers counterparty
credit risk in its assessment of fair value.
On a nonrecurring basis, the Company uses fair value measures when analyzing asset impairment.
Long-lived assets and certain identifiable intangible assets are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If it is
determined such indicators are present and the review indicates that the assets will not be fully recoverable,
80
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
13. Fair Value Measurements − (continued)
based on undiscounted estimated cash flows over the remaining amortization periods, their carrying values are
reduced to estimated fair value. Measurements based on undiscounted cash flows are considered to be level 3
inputs. During the fourth quarter of each year, the Company evaluates goodwill and indefinite-lived
intangibles for impairment at the reporting unit level. For each acquisition, the Company performed a detailed
review to identify intangible assets and a valuation is performed for all such identified assets. The Company
used several market participant measurements to determine estimated value. This approach includes
consideration of similar and recent transactions, as well as utilizing discounted expected cash flow
methodologies. The amounts allocated to assets acquired and liabilities assumed in the acquisitions were
determined using level three inputs. Fair value for property and equipment was based on other observable
transactions for similar property and equipment. Accounts receivable represents the best estimate of balances
that will ultimately be collected, which is based in part on allowance for doubtful accounts reserve criteria and
an evaluation of the specific receivable balances.
The following tables present certain information for our financial assets that is measured at fair value on
a recurring basis at December 31, 2012 and 2011:
Level 1 2012
Level 1 2011
Carrying
Amount
Fair Value
Carrying
Amount
Fair Value
Liabilities:
Long term debt
. . . . . . . . . . . . . . . . . .
$429,193
$467,500
$344,439
$367,400
Our long term debt includes fixed rate debt. The fair value of this instrument is based on quoted
market prices.
The following table presents changes in Deferred Acquisition Consideration.
Beginning Balance of contingent payments . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments
Grants
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redemption value adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transfers (to) from fixed payments . . . . . . . . . . . . . . . . . . . . . . . .
Foreign translation adjustment
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Ending Balance of contingent payments . . . . . . . . . . . . . . . . . . . . .
Fair Value Measurements Using
Significant Unobservable Inputs
(Level 3)
2012
$129,759
(55,071)
63,972
55,737
159
239
$194,795
2011
$ 98,534
(26,656)
46,292
13,416
(1,467)
(360)
$129,759
In addition to the above amounts, there are fixed payments of $1,651 and $7,464 for total deferred
acquisition consideration of $196,446 and $137,223, which reconciles to the consolidating financial statements
at December 31, 2012 and 2011, respectively.
Level 3 payments relate to payments made for deferred acquisition consideration. Level 3 grants relate to
contingent purchase price obligations related to acquisitions. The Company records the initial liability of the
estimated present value. The estimated liability is determined in accordance with various contractual valuation
formulas that may be dependent on future events, such as the growth rate of the earning of the relevant
subsidiary during the contractual period, and, in some cases, the currency exchange rate of the date of
payment. Level 3 redemption value adjustments relate to the remeasurement and change in these various
contractual valuation formulas as well as adjustments of present value.
81
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
14. Gain on Sale of Assets and Other Income (Expense)
The gain on sale of assets and other income (expense) for the years ended December 31 were as follows:
Other income (expense) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain (loss) on disposition of assets . . . . . . . . . . . . . . . . . . . .
2012
$117
—
$117
2011
$191
(75)
$116
2010
$364
17
$381
15. Segment Information
The Company’s segment reporting is consistent with the current manner of how the Chief Operating
Decision Maker (‘‘CODM’’) and the Board of Directors view the business. The Company is focused on
expanding its capabilities in database marketing and data analytics in order to position the Company for future
business development efforts and revenue growth.
In order to position this strategic focus along the lines of how the CODM and management will base
their business decisions, the Company reports two segments. Decisions regarding allocation of resources are
made and will be made based not only on the individual operating results of the subsidiaries but also on the
overall performance of the reportable segments. These reportable segments are the aggregation of various
reporting segments.
The Company reports in two segments plus corporate. The segments are as follows:
•
•
The Strategic Marketing Services segment consists of integrated marketing consulting services firms
that offer a full complement of marketing, activation and consulting services including advertising
and media, marketing communications including direct marketing, public relations, corporate
communications, market research, corporate identity and branding, interactive marketing and sales
promotion. Each of the entities within the Strategic Marketing Services Group share similar
economic characteristics, specifically related to the nature of their respective services, the manner in
which the services are provided and the similarity of their respective customers. Due to the
similarities in these businesses, they exhibit similar long term financial performance and have been
aggregated together.
The Performance Marketing Services segment includes our firms that provide consumer insights and
analytics to satisfy the growing need for targetable, measurable solutions or cost effective means of
driving return on marketing investment. These services interface directly with the consumer of a
client’s product or service. Such services include the design, development, research and
implementation of consumer service, media planning and buying and direct marketing initiatives.
Each of the entities within the Performance Marketing Services Group share similar economic
characteristics specifically related to the nature of their respective services, the manner in which the
services are provided, and the similarity of their respective customers. Due to the similarities in
these businesses, the services provided to the customer and they exhibit similar long term financial
performance and have been aggregated together.
The significant accounting policies of these segments are the same as those described in the summary of
significant accounting policies included in the notes to the consolidated financial statements. The Company
continues to evaluate its Corporate Group and the services provided by the Corporate Group to the operating
segments. The Company will continue to evaluate the services and amount of time spent directly on the
operating segments business operations, and adjust accordingly.
82
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
15. Segment Information − (continued)
For the Year Ended December 31, 2012
Strategic
Marketing
Services
$721,228
480,820
190,242
27,455
22,711
Performance
Marketing
Services
$349,483
258,301
73,995
17,617
(430)
Total
Corporate
$
— $1,070,711
739,121
—
303,084
38,847
1,342
46,414
(17,908)
(40,189)
117
(976)
(46,312)
(65,079)
9,553
(74,632)
633
(73,999)
(4,538)
(1,474)
$
9,186
$ 11,487
$532,643
$827,248
$
8,227
$
8,466
$250,671
$397,450
—
(5,428)
(79,427)
(6,012)
$ (85,439)
$ 14,784
32,197
$
382
$
20,335
$
— $ 783,314
$
$1,344,945
$120,247
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . .
Operating profit (Loss) . . . . . . . . . . . . . . . . . . . . . .
Other income (Expense):
Other income, net
. . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange loss . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net
. . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before income taxes,
equity in affiliates
. . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of affiliates . . . . . . . . . . . . . . . . .
Loss from continuing operations . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to
MDC Partners Inc., net of taxes . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . .
Net loss attributable to MDC Partners Inc.
. . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . .
Capital expenditures from continuing operations
. . . .
Goodwill and intangibles . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets
83
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
15. Segment Information − (continued)
For the Year Ended December 31, 2011
Total
Corporate
$
— $ 940,403
669,990
—
218,514
35,432
40,220
826
11,679
(36,258)
116
(1,677)
(41,716)
(31,598)
41,735
(73,333)
213
(73,120)
—
(3,167)
(76,287)
(8,387)
$ (84,674)
23,657
$
23,358
$
— $ 663,224
$1,055,745
$ 14,813
$ 6,929
$
$ 47,652
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . .
Operating profit (Loss) . . . . . . . . . . . . . . . . . . . . . .
Other income (Expense):
Other income, net
. . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange loss . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net
. . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before income taxes,
equity in affiliates
. . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of affiliates . . . . . . . . . . . . . . . . .
Loss from continuing operations . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to
MDC Partners Inc., net of taxes . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . .
Net loss attributable to MDC Partners Inc.
. . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . .
Capital expenditures from continuing operations
. . . .
Goodwill and intangibles . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets
Strategic
Marketing
Services
$608,022
425,316
137,824
22,378
22,504
Performance
Marketing
Services
$332,381
244,674
45,258
17,016
25,433
(6,414)
(1,973)
$
5,149
$ 11,647
$426,034
$627,268
$
3,695
$
4,782
$237,190
$380,825
84
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
15. Segment Information − (continued)
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Operating Profit (Loss)
Other Income (Expense):
Other expense, net
. . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange gain . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net
. . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before income taxes,
equity in affiliates
. . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in loss of affiliates . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to
MDC Partners Inc., net of taxes . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . .
Net loss attributable to MDC Partners Inc.
. . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . .
Capital expenditures from continuing operations
. . . .
Goodwill and intangibles . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets
For the Year Ended December 31, 2010
Strategic
Marketing
Services
$438,941
288,916
90,495
17,917
41,613
Performance
Marketing
Services
$249,885
183,202
38,230
15,873
12,580
Corporate
—
$
—
22,291
368
(22,659)
Total
$688,826
472,118
151,016
34,158
31,534
381
69
(33,192)
(1,208)
(165)
(1,043)
866
(177)
(4,885)
(5,062)
(10,378)
$ (15,440)
$ 16,507
$ 11,096
$581,621
$914,348
(7,211)
(3,167)
—
$
7,282
$
6,476
$367,856
$552,383
$
1,992
$
4,010
$213,765
$322,520
$ 7,233
610
$
$
—
$ 39,445
A summary of the Company’s long-lived assets, comprised of fixed assets, goodwill and intangibles, net,
as at December 31, is set forth in the following table.
United
States
Canada
Other
Total
Long-lived Assets
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 45,068
$ 39,555
$ 6,145
$ 7,003
Goodwill and Intangible Assets
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$698,083
$577,388
$85,231
$85,836
$1,701
$1,179
$ —
$ —
$ 52,914
$ 47,737
$783,314
$663,224
85
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
15. Segment Information − (continued)
A summary of the Company’s revenue as at December 31 is set forth in the following table.
Revenue:
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$868,313
$755,286
$573,723
$149,807
$152,374
$ 97,452
$52,591
$32,743
$17,651
$1,070,711
$ 940,403
$ 688,826
United
States
Canada
Other
Total
16. Related Party Transactions
(a) The Company incurred fees and paid cash incentive awards totaling $2,739, $3,375 and $1,343 in 2012,
2011 and 2010, respectively, relating to companies controlled by the Chairman and Chief Executive
Officer (‘‘CEO’’) of the Company in respect of services rendered pursuant to a management services
agreement and incentive plans.
On April 27, 2007, the Company entered into a new Management Services Agreement (the ‘‘Services
Agreement’’) with Miles Nadal and with Nadal Management, Inc. to set forth the terms and conditions
on which Mr. Nadal continues to provide services to the Company as its Chief Executive Officer. The
Services Agreement has a three-year term with automatic one-year extensions. Pursuant to the Services
Agreement, the annual base compensation for Mr. Nadal’s services was increased to $1,500, effective
April 27, 2010. The Services Agreement also provides for an annual bonus with a targeted payout of up
to 250% of the base compensation. The Company also makes an annual cash payment of $500 in respect
of retirement benefits, employee health benefits and perquisites. In addition, in the discretion of the
Compensation Committee, the Company may grant long term equity incentives with a grant-date value of
up to 300% of the then current base retainer. In addition during 2012, 2011 and 2010, in accordance with
the Services Agreement, Mr. Nadal repaid to the Company an additional $475, $102, and $95,
respectively, of loans due to the Company.
(b) Pursuant to the amended Services Agreement, the Company agreed to provide to its CEO, Miles S. Nadal
a special bonus of C$10,000 ($10,051) upon the first to occur of (i) the average market price of the
Company’s Class A subordinate voting shares is C$30 ($30) per share or more for more than 20
consecutive trading days (measured as of the close of trading on each applicable date) or (ii) a change of
control of the Company. This bonus is payable until the date that is three years after the date on which
Mr. Nadal is no longer employed by the Company for any reason. The after-tax proceeds of such bonus
are to be applied first as repayment of any outstanding loans due to the Company from this officer and
his related companies in the amount of C$5,480 (US$5,502), as at December 31, 2012, which has been
reserved for in the Company’s accounts. These loans have no stated maturity date.
(c)
In 2000, the Company purchased 1,600,000 shares in Trapeze Media Limited (‘‘Trapeze’’) for $215. At
the same time, the Company’s CEO purchased 4,280,000 shares of Trapeze for $576, the Company’s
former Chief Financial Officer and a Managing Director of the Company each purchased 50,000 Trapeze
shares for $7 and a Board Member of the Company purchased 75,000 shares of Trapeze for $10. In
2001, the Company purchased an additional 1,250,000 shares for $161, and the Company’s CEO
purchased 500,000 shares for $64. In 2002, the Company’s CEO purchased 3,691,930 shares of Trapeze
for $470. All of these purchases were made at identical prices (C$.20/share). In 2003, the Company and
the CEO exchanged their units in Trapeze for non-voting shares and entered into a voting trust
agreement.
86
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
16. Related Party Transactions − (continued)
During 2010, Trapeze provided services to certain subsidiaries, the total amount of such services provided
were $105. In addition, 2011 and 2010, a subsidiary provided Trapeze with $390 and $300 of services,
respectively. Trapeze did not purchase any services from MDC or its subsidiaries in 2012. Trapeze did
not provide any services to MDC or its subsidiaries in 2012 and 2011.
17. Commitments, Contingencies and Guarantees
Deferred Acquisition Consideration.
In addition to the consideration paid by the Company in respect of
certain of its acquisitions at closing, additional consideration may be payable, or may be potentially payable
based on the achievement of certain threshold levels of earnings. See Note 2 and Note 4.
Put Options. Owners of interests in certain subsidiaries have the right in certain circumstances to
require the Company to acquire either a portion of or all of the remaining ownership interests held by them.
The owners’ ability to exercise any such ‘‘put option’’ right is subject to the satisfaction of certain conditions,
including conditions requiring notice in advance of exercise. In addition, these rights cannot be exercised prior
to specified staggered exercise dates. The exercise of these rights at their earliest contractual date would result
in obligations of the Company to fund the related amounts during the period 2013 to 2018. It is not
determinable, at this time, if or when the owners of these rights will exercise all or a portion of these rights.
The amount payable by the Company in the event such rights are exercised is dependent on various
valuation formulas and on future events, such as the average earnings of the relevant subsidiary through the
date of exercise, the growth rate of the earnings of the relevant subsidiary during that period, and, in some
cases, the currency exchange rate at the date of payment.
Management estimates, assuming that the subsidiaries owned by the Company at December 31, 2012,
perform over the relevant future periods at their 2013 earnings levels, that these rights, if all exercised, could
require the Company, in future periods, to pay an aggregate amount of approximately $15,866 to the owners
of such rights to acquire such ownership interests in the relevant subsidiaries. Of this amount, the Company is
entitled, at its option, to fund approximately $1,414 by the issuance of share capital. In addition, the Company
is obligated under similar put option rights to pay an aggregate amount of approximately $102,089 only upon
termination of such owner’s employment with the applicable subsidiary or death. The ultimate amount payable
relating to these transactions will vary because it is dependent on the future results of operations of the subject
businesses and the timing of when and if these rights are exercised. The aggregate amount of these options is
$117,953, which has been recorded on the balance sheet at December 31, 2012 and is included in Redeemable
Noncontrolling Interests.
Natural Disasters. Certain of the Company’s operations are located in regions of the United States and
Caribbean which typically are subject to hurricanes. During the year ended December 31, 2012, 2011 and
2010, these operations did not incur any material costs related to damages resulting from hurricanes, although
certain agency operations experienced temporary closures as a result of Hurricane Sandy.
Guarantees.
In connection with certain dispositions of assets and/or businesses in 2001 and 2003, the
Company has provided customary representations and warranties whose terms range in duration and may not
be explicitly defined. The Company has also retained certain liabilities for events occurring prior to sale,
relating to tax, environmental, litigation and other matters. Generally, the Company has indemnified the
purchasers in the event that a third party asserts a claim against the purchaser that relates to a liability retained
by the Company. These types of indemnification guarantees typically extend for a number of years.
Historically, the Company has not made any significant indemnification payments under such agreements
and no amount has been accrued in the accompanying consolidated financial statements with respect to these
indemnification guarantees. The Company continues to monitor the conditions that are subject to guarantees
and indemnifications to identify whether it is probable that a loss has occurred, and would recognize any such
losses under any guarantees or indemnifications in the period when those losses are probable and estimable.
87
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
17. Commitments, Contingencies and Guarantees − (continued)
For guarantees and indemnifications entered into after January 1, 2003, in connection with the sale of the
Company’s investment in CDI, the Company has estimated the fair value of its liability, which was
insignificant.
Legal Proceedings. The Company’s operating entities are involved in legal proceedings of various
types. While any litigation contains an element of uncertainty, the Company has no reason to believe that the
outcome of such proceedings or claims will have a material adverse effect on the financial condition or results
of operations of the Company.
Commitments. At December 31, 2012, the Company has $4,771 of undrawn outstanding letters of
credit. In addition, the Company has commitments to fund investments in an aggregate amount of $4,106.
Leases. The Company and its subsidiaries lease certain facilities and equipment. Gross premises rental
expense amounted to $36,457 for 2012, $26,847 for 2011 and $18,429 for 2010, which was reduced by
sublease income of $820 in 2012, $555 in 2011 and $277 in 2010. Where leases contain escalation clauses or
other concessions, the impact of such adjustments is recognized on a straight-line basis over the minimum
lease period.
Minimum rental commitments for the rental of office and production premises and equipment under
non-cancellable leases net of sublease income, some of which provide for rental adjustments due to increased
property taxes and operating costs for 2012 and thereafter, are as follows:
Period
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amount
$ 37,533
36,647
34,839
30,132
26,078
95,427
$260,656
At December 31, 2012, the total future cash to be received on sublease income is $1,382.
18. New Accounting Pronouncements
On January 1, 2012, FASB Accounting Standards Update No. 2011-08, Testing Goodwill for Impairment
(‘‘ASU 2011-08’’) became effective. This standard gives an entity the option of performing a qualitative
assessment to determine whether it is necessary to perform step 1 of the annual goodwill impairment test. An
entity is required to perform step 1 only if it concludes that it is more likely than not that a reporting unit’s
fair value is less than its carrying amount. An entity may choose to perform the qualitative assessment on
none, some or all of its reporting units or an entity may bypass the qualitative assessment for any reporting
unit in any period and proceed directly to step 1 of the impairment test.
19. Employee Benefit Plans
A subsidiary acquired in 2012 sponsors a defined benefit plan. The benefits under the defined benefit
plans are based on each employee’s years of service and compensation. Effective March 1, 2006, the plan was
frozen to all new employees. The Company’s policy is to contribute the minimum amounts required by the
Employee Retirement Income Security Act of 1974 (ERISA), as amended. The assets of the plans are invested
in an investment trust fund and consist of investments in money market funds, bonds and common stock,
mutual funds, preferred stock, and partnership interests.
88
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
19. Employee Benefit Plans − (continued)
Net periodic pension cost consists of the following components for the year ended December 31, 2012:
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost on benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment and settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial (gains) losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net periodic benefit cost
Pension Benefits
2012
$ —
1,375
(1,391)
385
—
—
369
$
ASC 715-30-25 requires an employer to recognize the funded status of its defined pension benefit plan as
a net asset or liability in its statement of financial position with an offsetting amount in accumulated other
comprehensive income, and to recognize changes in that funded status in the year in which changes occur
through comprehensive income.
Other changes in plan assets and benefit obligation recognized in Other Comprehensive Loss consist of
the following for the year ended December 31, 2012:
Curtailment/settlement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current year actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial gain (loss)
Current year prior service (credit) cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service credit (cost)
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of transition asset (obligation) . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Total recognized in other comprehensive (income) loss
Total recognized in net periodic benefit cost and other comprehensive
Pension Benefits
2012
$ (385)
5,714
—
—
—
—
$5,329
(income) loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$5,698
89
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
19. Employee Benefit Plans − (continued)
The following table summarizes the change in benefit obligations and fair values of plan assets for the
years ended December 31, 2012:
Change in benefit obligation:
Benefit obligation at March 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service Cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest Cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan amendments
Curtailment/settlement
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial (gains) losses
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit obligation at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in plan assets:
Fair value of plan assets at March 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employer contributions
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of plan assets at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . .
Unfunded status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension Benefits
2012
$35,624
—
1,375
—
(1,655)
7,069
(2,372)
40,041
25,045
1,091
1,005
(2,372)
24,769
$15,272
Pension
Benefits
2012
Amounts recognized in the balance sheet consist of:
Noncurrent liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$15,272
$15,272
Note: For plans with assets less than the accumulated benefit obligation (ABO), the aggregate ABO is
$40,041, while the aggregate asset value is $24,769 for the year ended December 31, 2012.
Amounts recognized in Accumulated Other Comprehensive Loss:
Accumulated net actuarial losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated prior service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated transition obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net amount recognized, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension Benefits
2012
$(5,329)
—
—
$(5,329)
The preceding table presents two measures of benefit obligations for the pension plan. Accumulated
benefit obligation (ABO) generally measures the value of benefits earned to date. Projected benefit obligation
(PBO) also includes the effect of assumed future compensation increases for plans in which benefits for prior
service are affected by compensation changes. This pension plan has asset values less than these measures.
Plan funding amounts are calculated pursuant to ERISA and Internal Revenue Code rules.
90
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
19. Employee Benefit Plans − (continued)
Weighted average assumptions used to determine benefit obligations as of December 31,:
Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension Benefits
2012
$5.23%
N/A
The discount rate assumptions at December 31, 2012 were determined independently. A yield curve was
produced for a universe containing the majority of U.S.-issued Aa-graded corporate bonds, all of which were
non-callable (or callable with make-whole provisions). The discount rate was developed as the level
equivalent rate that would produce the same present value as that using spot rates aligned with the projected
benefit payments.
Weighted average assumptions used to determine net periodic costs at December 31,:
Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension Benefits
2012
4.53%
7.40%
N/A
The expected return on plan assets is a long-term assumption established by considering historical and
anticipated returns of the asset classes invested in by the pension plan and the allocation strategy currently in
place among those classes.
Fair Value of Plan Assets
The Defined Benefit plan assets fall into any of three fair value classifications as defined in the Guidance
for Fair Value Measurements. There are no Level 3 assets held by the plan. The fair value of the plan assets
as of December 31, 2012 is as follows:
Asset Category:
Money Market Fund − Short Term Investments . . . . .
Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate Bonds
. . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Mutual Funds
Foreign Stock . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
December 31,
2012
Level 1
Level 2
Level 3
$
644
9,981
6,426
7,173
545
$24,769
$
82
9,981
—
7,173
545
$17,781
$ 562
—
6,426
—
—
$6,988
$—
—
—
—
$—
The pension plans weighted-average target allocation for the year ended December 31, 2012 and strategic
asset allocation matrix as of December 31, 2012 are as follows:
Asset Category:
Equity Securities
Debt Securities
Cash/Cash Equivalents
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Target
Allocation
2012
Plan Assets
2012
60%
40%
0%
100%
56.5%
40.9%
2.6%
100%
91
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
19. Employee Benefit Plans − (continued)
The investment policy for the plans is formulated by the Company’s Pension Plan Committee (the
‘‘Committee’’). The Committee is responsible for adopting and maintaining the investment policy, managing
the investment of plan assets and ensuring that the plans’ investment program is in compliance with all
provisions of ERISA, as well as the appointment of any investment manager who is responsible for
implementing the plans’ investment process.
The goals of the pension plan investment program are to fully fund the obligation to pay retirement
benefits in accordance with the plan documents and to provide returns that, along with appropriate funding
from the Company, maintain an asset/liability ratio that is in compliance with all applicable laws and
regulations and assures timely payment of retirement benefits.
The Company’s overall investment strategy is to achieve a mix of approximately 50 percent of
investments for long-term growth and 50 percent for near-term benefit payments with a wide diversification of
asset types and fund strategies.
Equity securities primarily include investments in large-cap and mid-cap companies primarily located in
the United States, as well as a smaller percentage invested in large-cap and mid-cap companies located outside
of the United States. Fixed income securities are diversified across different asset types with bonds issued in
the United States as well as outside the United States.
The target allocation of plan assets is 50 percent equity securities and 50 percent corporate bonds and
U.S. Treasury securities.
The Plan invests in various investment securities. The investments are primarily invested in corporate
equity and bond securities. Investment securities are exposed to various risks such as interest rate, market, and
credit risks. Due to the level of risk associated with certain investment securities, it is at least reasonably
possible that changes in the values of investment securities will occur in the near term and that such changes
could materially affect the amounts reported in the preceding tables.
The above tables present information about the pension plan assets measured at fair value at
December 31, 2012 and the valuation techniques used by the Company to determine those fair values.
In general, fair values determined by Level 1 inputs use quoted prices in active markets for identical
assets that the Plan has the ability to access.
Fair values determined by Level 2 inputs use other inputs that are observable, either directly or indirectly.
These Level 2 inputs include quoted prices for similar assets in active markets, and other inputs such as
interest rates and yield curves that are observable at commonly quoted intervals.
Level 3 inputs are unobservable inputs, including inputs that are available in situations where there is
little, if any, market activity for the related asset.
In instances where inputs used to measure fair value fall into different levels in the above fair value
hierarchy, fair value measurements in their entirety are categorized based on the lowest level input that is
significant to the valuation. The Company’s assessment of the significance of particular inputs to these fair
value measurements requires judgment and considers factors specific to each plan asset.
The net of investment manager fee asset return objective is to achieve a return earned by passively
managed market index funds, weighted in the proportions identified in the strategic asset allocation matrix.
Each investment manager is expected to perform in the top one-third of funds having similar objectives over
a full market cycle.
92
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
19. Employee Benefit Plans − (continued)
The investment policy is reviewed by the Committee at least annually and confirmed or amended as
needed. Under ASC 715-30-25, the transition obligation, prior service costs, and actuarial (gains)/losses are
recognized in Accumulated Other Comprehensive Income each December 31 or any interim measurement
date, while amortization of these amounts through net periodic benefit cost will occur in accordance with ASC
715-30 and ASC 715-60. The estimated amounts that will be amortized in 2013 are as follow:
Estimated 2013 Amortization
Prior service cost (credit) amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
Pension
Benefits
$—
38
$38
The following estimated benefit payments, which reflect expected future service, as appropriate, are
expected to be paid:
Estimated Future Benefit Payments for FYE 12/31
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 − 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension
Benefits
$1,101
$1,088
$1,058
$1,079
$1,219
$7,671
The pension plan contributions are deposited into a trust, and the pension plan benefit payments are made
from trust assets.
20. Quarterly Results of Operations (Unaudited) (Restated for Discontinued Operations)
The following table sets forth a summary of the Company’s consolidated unaudited quarterly results
of operations for the years ended December 31, 2012 and 2011, in thousands of dollars, except per
share amounts.
First
Second
Third
Fourth
Quarters
Revenue:
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$235,152
$213,670
$273,506
$236,959
$267,405
$235,706
$294,648
$254,068
Cost of services sold:
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$176,046
$155,891
$187,620
$159,790
$180,299
$173,447
$195,156
$180,862
Income (loss) from continuing operations:
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ (23,692)
$ (6,149)
$ (15,811)
4,531
$
$ (12,392)
$ (16,815)
$ (22,104)
$ (54,687)
Net income (loss) attributable to MDC Partners Inc.:
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ (26,281)
$ (8,685)
$ (20,114)
1,325
$
$ (14,496)
$ (19,574)
$ (24,548)
$ (57,740)
93
MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Unless Otherwise Stated Except Share and per Share Amounts)
20. Quarterly Results of Operations (Unaudited) (Restated for Discontinued Operations) − (continued)
First
Second
Third
Fourth
Quarters
Income (loss) per common share:
Basic
Continuing operations:
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(0.84)
$(0.28)
$(0.57)
$ 0.06
$(0.44)
$(0.65)
Net income (loss):
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(0.88)
$(0.31)
$(0.65)
$ 0.05
$(0.47)
$(0.67)
Diluted
Continuing operations:
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(0.84)
$(0.28)
$(0.57)
$ 0.05
$(0.44)
$(0.65)
Net income (loss):
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(0.88)
$(0.31)
$(0.65)
$ 0.04
$(0.47)
$(0.67)
$(0.76)
$(1.93)
$(0.79)
$(1.97)
$(0.76)
$(1.93)
$(0.79)
$(1.97)
The above revenue, cost of services sold, and income (loss) from continuing operations have primarily
been affected by acquisitions, divestitures and discontinued operations.
Historically, with some exceptions, the Company’s fourth quarter generates the highest quarterly revenues
in a year. The fourth quarter has historically been the period in the year in which the highest volumes of
media placements and retail related consumer marketing occur.
Income (loss) from continuing operations and net loss have been affected as follows:
•
•
•
•
The fourth quarter of 2012 includes non-cash stock based compensation charges of $5,827.
The fourth quarter of 2011 includes non-cash stock based compensation charges of $5,837.
The fourth quarter of 2012 includes deferred acquisition adjustments of $32,901.
The fourth quarter of 2011 includes deferred acquisition adjustments of $11,757 and an additional
deferred tax valuation allowance of $47,422.
94
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosures
Not Applicable.
Item 9A. Controls and Procedures
(a) Evaluation of Disclosure Controls and Procedures
We maintain disclosure controls and procedures designed to ensure that information required to be
included in our SEC reports is recorded, processed, summarized and reported within the applicable time
periods specified by the SEC’s rules and forms, and that such information is accumulated and communicated
to our management, including our Chief Executive Officer (CEO) and our Chief Financial Officer (CFO), who
is our principal financial officer, as appropriate, to allow timely decisions regarding required disclosures. There
are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the
possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly,
even effective disclosure controls and procedures can only provide reasonable assurance of achieving their
control objectives.
We conducted an evaluation, under the supervision and with the participation of our management,
including our CEO, our CFO and our management Disclosure Committee, of the effectiveness of our
disclosure controls and procedures as of the end of the period covered by this report pursuant to
Rule 13a-15(b) of the Exchange Act. Based on that evaluation, the Company has concluded that its disclosure
controls and procedures were effective.
(b) Management’s Report on Internal Control Over Financial Reporting
Management is responsible for establishing and maintaining adequate internal control over financial
reporting (as defined in Rules 13a-15(f) under the Exchange Act). Because of its inherent limitations, internal
control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation
of effectiveness to future periods are subject to the risk that controls may become inadequate because of
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
We evaluated the effectiveness of our internal control over financial reporting as of December 31, 2012.
In making this assessment, we used the criteria set forth in Internal Control — Integrated Framework issued
by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Management’s
assessment of and conclusion on the effectiveness of internal control over financial reporting did not include
the internal controls of acquisitions made during 2012, which are included in the consolidated balance sheets
of the Company, and the related consolidated statements of operations, comprehensive loss, stockholders’
deficit, and cash flows for the year then ended. 2012 acquisitions constituted 13% of total assets, as of
December 31, 2012, and 9% of revenue for the year then ended. Management did not assess the effectiveness
of internal control over financial reporting of the 2012 acquisitions, because of the timing of the acquisitions.
Based on our assessment, we believe that, as of December 31, 2012, we maintained effective internal
control over financial reporting based on these criteria.
The effectiveness of our internal control over financial reporting as of December 31, 2012, has been
independently audited by BDO USA LLP, an independent registered public accounting firm, as stated in their
report which is included herein.
(c) Changes in Internal Control Over Financial Reporting
There have been no changes in our internal control over financial reporting during the fiscal quarter
ended December 31, 2012, that has materially affected, or is reasonably likely to materially affect, our internal
control over financial reporting.
95
(d) Report of Independent Registered Public Accounting Firm
Board of Directors and Stockholders
MDC Partners Inc.
New York, New York
Toronto, Canada
We have audited MDC Partners Inc. and subsidiaries’ internal control over financial reporting as of
December 31, 2011, based on criteria established in Internal Control — Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). MDC Partners Inc.
and subsidiaries’ management is responsible for maintaining effective internal control over financial reporting
and for its assessment of the effectiveness of internal control over financial reporting, included in the
accompanying Item 9A, ‘‘Management’s Report on Internal Control Over Financial Reporting’’. Our
responsibility is to express an opinion on the company’s internal control over financial reporting based on
our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, and testing and evaluating the design and operating effectiveness of internal control
based on the assessed risk. Our audit also included performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes
in accordance with generally accepted accounting principles. A company’s internal control over financial
reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company;
(2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of
the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.
As indicated in the accompanying Item 9A, Management’s Report on Internal Control Over Financial
Reporting, management’s assessment of and conclusion on the effectiveness of internal control over financial
reporting did not include the internal controls of acquisitions made after December 31, 2011, which are
included in the consolidated balance sheets of the Company, and the related consolidated statements of
operations, shareholders’ equity, and cash flows for the year then ended. Post December 31, 2011, acquisitions
constituted 13% of total assets, as of December 31, 2012, and 9% of revenues for the year then ended.
Management did not assess the effectiveness of internal control over financial reporting of the post
December 31, 2011 acquisitions because of the timing of the acquisitions. Our audit of internal control over
financial reporting of MDC Partners Inc. and subsidiaries did not include an evaluation of the internal control
over financial reporting of the post December 31, 2011 acquisitions.
In our opinion, MDC Partners Inc. and subsidiaries maintained, in all material respects, effective internal
control over financial reporting as of December 31, 2012, based on the COSO criteria.
96
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the consolidated balance sheets of MDC Partners Inc. and subsidiaries as of December 31,
2012 and 2011, and the related consolidated statements of operations, shareholders’ equity, and cash flows for
each of the three years in the period ended December 31, 2012 and our report dated March 7, 2013 expressed
an unqualified opinion thereon.
/s/ BDO USA, LLP
New York, New York
March 7, 2013
Item 9B. Other Information
None.
97
PART III
Item 10. Directors, Executive Officers and Corporate Governance
Reference is made to the sections captioned ‘‘Nomination of Directors,’’ ‘‘Information Concerning
Nominees for Election as Directors,’’ ‘‘Information Concerning Executive Officers’’, ‘‘Audit Committee’’,
‘‘Ethical Conduct’’ and ‘‘Compliance with Section 16(a) of the Exchange Act’’ in our Proxy Statement for the
2013 Annual General Meeting of Stockholders, which will be filed with the Commission within 120 days of
the close of our fiscal year ended December 31, 2012, which sections are incorporated herein by reference.
Executive Officers of MDC Partners
The executive officers of MDC Partners as of March 1, 2013 are:
Name
Miles S. Nadal(1)
Stephen Pustil(1)
David B. Doft
Mitchell S. Gendel
Michael C. Sabatino
Gavin Swartzman
David C. Ross
(1) Also a director
Age
55
69
41
47
48
48
32
Office
Chairman of the Board, Chief Executive Officer and President
Vice Chairman
Chief Financial Officer
General Counsel & Corporate Secretary
Senior Vice President, Chief Accounting Officer
Managing Director
Senior Vice President, Corporate Development
There is no family relationship among any of the executive officers.
Mr. Nadal is the founder of MDC and has held the positions of Chairman of the Board and Chief
Executive Officer of MDC since 1986, and the position of President since 2007. Mr. Nadal is also the founder
and a partner of Peerage Capital, a Canadian private equity firm, Peerage Realty Partners, and Artemis
Investment Management. Mr. Nadal is active in supporting various business and community organizations
including Mount Sinai Hospital, Junior Achievement of Canada, The Young Presidents Association and the
Schulich School of Business.
Mr. Pustil has been a director of MDC since 1992, and its Vice Chairman since 1992. Mr. Pustil is also a
Managing Partner at Peerage Capital, President of Peerage Realty Partners, and Chairman of Artemis
Investment Management. Mr. Pustil is a chartered accountant and serves on the Board of Mount
Sinai Hospital.
Mr. Doft joined MDC Partners in August 2007 as Chief Financial Officer. Prior to joining MDC Partners,
he oversaw media and Internet investments at Cobalt Capital Management Inc. from July 2005 to July 2007.
Prior thereto, he worked at Level Global Investors from October 2003 to March 2005 investing in media and
Internet companies. Before that, Mr. Doft was a sell side analyst for ten years predominately researching the
advertising and marketing services sector for CIBC World Markets where he served as Executive Director and
ABN AMRO/ING Barings Furman Selz where he was Managing Director.
Mr. Gendel joined MDC Partners in November 2004, as General Counsel and Corporate Secretary. Prior
to joining MDC Partners, he served as Vice President and Assistant General Counsel at The Interpublic Group
of Companies, Inc. from December 1999 until September 2004.
Mr. Sabatino joined MDC Partners in April 2005 as Senior Vice President and Chief Accounting Officer.
Prior to joining MDC Partners, he was an audit partner with the accounting firm of Eisner LLP from
April 2004. Prior to that, from December 2001 to March 2004, he was the Co-CFO/Senior Vice President
Finance of JAKKs Pacific, Inc., a publicly-held toy company. Before that, Mr. Sabatino was an audit partner
at BDO USA, LLP, a public accounting firm.
Mr. Swartzman has been a Managing Director of the Company since October 2004. He is responsible for
corporate development and real estate for MDC and its operating companies. Mr. Swartzman served as an
officer in a similar capacity for the Company from September 2002 until February 2003. Prior thereto,
Mr. Swartzman joined Amadeus Capital Corporation in 2000 as Senior Vice President where he was
98
responsible for various corporate development activities of that company and its affiliates, including serving as
the Vice President, Corporate Development from February 2003 to October 2004 for First Asset Management
Inc., a Toronto based asset management company. Prior thereto, he was Executive Vice President of Pet Valu
International Inc., a retail chain.
Mr. Ross joined MDC Partners in March 2010 and became Senior Vice President, Corporate
Development, in March 2012. Prior to joining MDC Partners, he was an Associate at Skadden Arps LLP
where he represented corporate clients in a variety of capital markets and M&A transactions.
Additional information about our directors and executive officers appears under the captions ‘‘Election of
Directors’’ and ‘‘Executive Compensation’’ in our Proxy Statement.
Code of Conduct
The Company has adopted a Code of Conduct, which applies to all directors, officers (including the
Company’s Chief Executive Officer and Chief Financial Officer) and employees of the Company and its
subsidiaries. The Company’s policy is to not permit any waiver of the Code of Conduct for any director or
executive officer, except in extremely limited circumstances. Any waiver of this Code of Conduct for directors
or officers of the Company must be approved by the Company’s Board of Directors. Amendments to and
waivers of the Code of Conduct will be publicly disclosed as required by applicable laws, rules and
regulations. The Code of Conduct is available free of charge on the Company’s website at
http://www.mdc-partners.com, or by writing to MDC Partners Inc., 745 Fifth Avenue, New York, NY, 10151,
Attention: Investor Relations.
Item 11. Executive Compensation
Reference is made to the sections captioned ‘‘Compensation of Directors’’ and ‘‘Executive
Compensation’’ in our next Proxy Statement, which are incorporated herein by reference.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters
Reference is made to Part II — Item 5 of this Form 10-K and to the sections captioned ‘‘Section 16 (a)
Beneficial Ownership Reporting Compliance’’ in the Company’s next Proxy Statement, which are incorporated
herein by reference.
Item 13. Certain Relationships and Related Transactions and Director Independence
Reference is made to the section captioned ‘‘Certain Relationships and Related Transactions’’ in our next
Proxy Statement, which is incorporated herein by reference.
Item 14. Principal Accountant Fees and Services
Reference is made to the section captioned ‘‘Appointment of Auditors’’ in our next Proxy Statement,
which is incorporated herein by reference.
99
Item 15. Exhibits and Financial Statement Schedules.
PART IV
Report of Independent Registered Public Accounting Firm
Board of Directors and Stockholders
MDC Partners Inc. New York, New York
Toronto, Canada
The audits referred to in our report dated March 7, 2013 relating to the consolidated financial statements of
MDC Partners Inc. and subsidiaries, which is contained in Item 8 of this Form 10-K also included the audit of
the financial statement Schedule II for years ended 2012, 2011 and 2010. This financial statement schedule is
the responsibility of the Company’s management. Our responsibility is to express an opinion on the financial
statement schedule based on our audits.
In our opinion such financial statement Schedule II, when considered in relation to the basic consolidated
financial statements taken as a whole, present fairly, in all material respects, the information set forth therein.
/s/ BDO USA, LLP
New York, New York
March 7, 2013
100
(a) Financial Statements and Schedules
The Financial Statements and schedules listed in the accompanying index to Consolidated Financial
Statements in Item 8 are filed as part of this report. Schedules not included in the index have been omitted
because they are not applicable.
Schedule II — 1 of 2
MDC PARTNERS INC. & SUBSIDIARIES
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
For the Three Years Ended December 31, 2012
(Dollars in Thousands)
Column A
Column B
Column C
Column D
Balance at
Beginning of
Period
Charged to
Costs and
Expenses
Removal of
Uncollectable
Receivables
Description
Valuation accounts deducted from
assets to which they
apply − allowance for
doubtful accounts:
Column E
Translation
Adjustments
Increase
(Decrease)
Column F
Balance at
the End of
Period
December 31, 2012 . . . . . . . . . . .
December 31, 2011 . . . . . . . . . . .
December 31, 2010 . . . . . . . . . . .
$ 851
$1,990
$2,034
$1,587
$ 158
$ 765
$ (864)
$(1,299)
$ (824)
$ 7
$ 2
$15
$1,581
$ 851
$1,990
Schedule II — 2 of 2
MDC PARTNERS INC. & SUBSIDIARIES
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
For the Three Years Ended December 31, 2012
(Dollars in Thousands)
Column A
Column B
Column C
Column D
Balance at
Beginning of
Period
Charged to
Costs and
Expenses
Other
Description
Valuation accounts deducted from
assets to which they
apply − valuation allowance
for deferred income taxes:
Column E
Translation
Adjustments
Increase
(Decrease)
Column F
Balance at
the End of
Period
December 31, 2012 . . . . . . . . . . .
December 31, 2011 . . . . . . . . . . .
December 31, 2010 . . . . . . . . . . .
$113,585
$ 66,459
$ 77,044
$16,240
$47,422
$ (7,986)
$ 4,449(1)
(4)(1)
$
$(3,908)(1)
$ 487
$ (292)
$1,309
$134,761
$113,585
$ 66,459
(1) Adjustment to reconcile actual net operating loss carry forwards to prior year tax accrued, utilization of
net operating loss carry forwards, which were fully reserved, adjustment for net operating loss relating to
sale of business and pension plan adjustment.
(b) Exhibits
The exhibits listed on the accompanying Exhibits Index are filed as a part of this report.
101
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
Date: March 7, 2013
MDC PARTNERS INC.
By: /s/ Miles S. Nadal
Name: Miles S. Nadal
Title: Chairman, Chief Executive Officer and President
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below
by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
Signature
Title
Date
/s/ Miles S. Nadal
Miles S. Nadal
/s/ Scott Kauffman
Scott Kauffman
/s/ Robert Kamerschen
Robert Kamerschen
/s/ Clare Copeland
Clare Copeland
/s/ Thomas N. Davidson
Thomas N. Davidson
/s/ Michael J. Kirby
Michael J. Kirby
/s/ Stephen M. Pustil
Stephen M. Pustil
/s/ David Doft
David Doft
/s/ Michael Sabatino
Michael Sabatino
Chairman, Chief Executive Officer and
President
March 7, 2013
Presiding Director
March 7, 2013
Director
Director
Director
Director
March 7, 2013
March 7, 2013
March 7, 2013
March 7, 2013
Director, Vice Chairman
March 7, 2013
Chief Financial Officer
March 7, 2013
Senior Vice President and
Chief Accounting Officer
March 7, 2013
102
Exhibit No.
EXHIBIT INDEX
Description
3.1
3.1.1
3.1.2
3.2
3.1.3
4.1
4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.1.6
4.1.7
10.1
Articles of Amalgamation, dated January 1, 2004 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q filed on May 10, 2004);
Articles of Continuance, dated June 28, 2004 (incorporated by reference to Exhibit 3.3 to the
Company’s Form 10-Q filed on August 4, 2004);
Articles of Amalgamation, dated July 1, 2010 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q filed on July 30, 2010);
General By-law No. 1, as amended on April 29, 2005 (incorporated by reference to Exhibit 3.2
to the Company’s Form 10-K filed on March 16, 2007);
Articles of Amalgamation, dated May 1, 2011 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q filed on May 2, 2011);
Indenture, dated as of October 23, 2009, by and between the Company, the Note Guarantors, and
The Bank of New York Mellon, as trustee, relating to the issuance of the Company’s 11% Notes
due 2016 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed on
October 26, 2009);
First Supplemental Indenture, dated as of May 14, 2010, to the Indenture, dated as of
October 23, 2009, among the Company, the Note Guarantors and The Bank of New York
Mellon, as trustee, including the form of 11% Notes due 2016 (incorporated by reference to
Exhibit 4.1 to the Company’s Form 8-K filed on May 14, 2010);
Second Supplemental Indenture, dated as of October 23, 2010, to the Indenture, dated as of
October 23, 2009, among the Company, the Note Guarantors and The Bank of New York
Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company’s Form 10-Q filed
on October 29, 2010);
Third Supplemental Indenture, dated as of April 19, 2011, to the Indenture, dated as of
October 23, 2009, among the Company, the Note Guarantors and The Bank of New York
Mellon, as trustee, including the form of 11% Senior Notes due 2016 (incorporated by reference
to Exhibit 4.1 to the Company’s Form 8-K filed on April 19, 2011);
Fourth Supplemental Indenture, dated as of May 2, 2011, to the Indenture, dated as of
October 23, 2009, among the Company, the Note Guarantors and The Bank of New York
Mellon, as trustee (incorporated by reference to Exhibit 4.1.4 of the Company’s Form 10-K filed
on March 15, 2012);
Fifth Supplemental Indenture, dated as of September 19, 2011, to the Indenture, dated as of
October 23, 2009, among the Company, the Note Guarantors and The Bank of New York
Mellon, as trustee (incorporated by reference to Exhibit 4.1.5 of the Company’s Form 10-K filed
on March 15, 2012);
Sixth Supplemental Indenture, dated as of March 23, 2012, to the Indenture, dated as of
October 23, 2009, among the Company, the Note Guarantors and The Bank of New York
Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company’s Form 10-Q filed
on May 10, 2012);
Seventh Supplemental Indenture, dated as of December 10, 2012, to the Indenture, dated as of
October 23, 2009, among the Company, the Note Guarantors and The Bank of New York
Mellon, as trustee, including the form of 11% Senior Notes due 2016 (incorporated by reference
to Exhibit 4.1 to the Company’s Form 8-K filed on December 10, 2012);
Purchase Agreement, dated October 20, 2009, by and among the Company and Goldman, Sachs
& Co., as representative of the initial purchasers, relating to the issuance of the Company’s 11%
Notes due 2016 (incorporated by reference to Exhibit 1.1 to the Company’s Form 8-K filed on
October 26, 2009);
Exhibit No.
10.1.1
10.1.2
10.1.3
10.1.5
10.1.6
10.1.7
10.2
10.2.1
10.2.2
10.2.3
10.2.4
Description
Exchange and Registration Rights Agreement, dated as of October 23, 2009, by and among the
Company, and Goldman, Sachs & Co., as representative of the initial purchasers, relating to the
issuance of the Company’s 11% Notes due 2016 (incorporated by reference to Exhibit 10.1 to the
Company’s Form 8-K filed on October 26, 2009);
Purchase Agreement, dated as of May 11, 2010, among the Company, the Note Guarantors and
Goldman, Sachs & Co., as representative of the initial purchasers named therein (incorporated by
reference to Exhibit 1.1 to the Company’s Form 8-K filed on May 14, 2010);
Exchange and Registration Rights Agreement, dated as of May 14, 2010, among the Company,
the Note Guarantors and Goldman, Sachs & Co., as representative of the initial purchasers
named therein (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on
May 14, 2010);
Purchase Agreement, dated as of April 14, 2011, among the Company, the Note Guarantors and
Goldman, Sachs & Co., as representative of the initial purchasers named therein (incorporated by
reference to Exhibit 1.1 to the Company’s Form 8-K filed on April 19, 2011);
Exchange and Registration Rights Agreement, dated as of April 19, 2011, among the Company,
the Note Guarantors and Goldman, Sachs & Co., as representative of the initial purchasers
named therein (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on
April 19, 2011);
Exchange and Registration Rights Agreement, dated as of December 10, 2012, among the
Company, the Note Guarantors and J.P. Morgan Securities LLC, as representative of the initial
purchasers named therein. (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K
filed on December 10, 2012);
Credit Agreement, dated as of October 23, 2009 by and among the Company, Maxxcom Inc., a
Delaware corporation, each of their subsidiaries party thereto, Wells Fargo Foothill, LLC, as
agent, and the lenders party thereto (incorporated by reference to Exhibit 10.1 to the Company’s
Form 8-K filed on October 26, 2009);
First Amendment, dated March 19, 2010, to Credit Agreement, dated as of October 23, 2009 by
and among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries party
thereto, Wells Fargo Foothill, LLC (now Wells Fargo Capital Finance, LLC), as agent, and the
lenders party thereto (incorporated by reference to Exhibit 10.1.1 to the Company’s Form 10-Q
filed on May 7, 2010);
Consent and Second Amendment, dated May 6, 2010, to Credit Agreement, dated as of
October 23, 2009 by and among the Company, Maxxcom Inc., a Delaware corporation, each of
their subsidiaries party thereto, Wells Fargo Foothill, LLC (now Wells Fargo Capital Finance,
LLC), as agent, and the lenders party thereto (incorporated by reference to Exhibit 10.1.2 to the
Company’s Form 10-Q filed on May 7, 2010);
Third Amendment, dated November 22, 2010, to Credit Agreement, dated as of October 23, 2009
by and among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries
party thereto, Wells Fargo Capital Finance, LLC (formerly Wells Fargo Foothill, LLC), as agent,
and the lenders party thereto (incorporated by reference to Exhibit 10.2.3 to the Company’s Form
10-K filed on March 14, 2011);
Fourth Amendment, dated March 7, 2011, to Credit Agreement, dated as of October 23, 2009 by
and among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries party
thereto, Wells Fargo Capital Finance, LLC (formerly Wells Fargo Foothill, LLC), as agent, and
the lenders party thereto (incorporated by reference to Exhibit 10.2.4 to the Company’s Form
10-K filed on March 14, 2011);
Exhibit No.
10.2.5
10.2.6
10.2.7
10.2.8
10.2.9
10.2.10
10.3
10.3.1
10.3.2
10.3.3
10.4
10.4.1
10.5
Description
Fifth Amendment, dated March 25, 2011, to Credit Agreement, dated as of October 23, 2009 by
and among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries party
thereto, Wells Fargo Capital Finance, LLC (formerly Wells Fargo Foothill, LLC), as agent, and
the lenders party thereto (incorporated by reference to Exhibit 10.1.1 to the Company’s Form
10-Q filed on May 2, 2011);
Sixth Amendment, dated April 29, 2011, to Credit Agreement, dated as of October 23, 2009 by
and among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries party
thereto, Wells Fargo Capital Finance, LLC (formerly Wells Fargo Foothill, LLC), as agent, and
the lenders party thereto (incorporated by reference to Exhibit 10.1.2 to the Company’s Form
10-Q filed on May 2, 2011);
Seventh Amendment, dated September 21, 2011, to Credit Agreement, dated as of October 23,
2009 by and among the Company, Maxxcom Inc., a Delaware corporation, each of their
subsidiaries party thereto, Wells Fargo Capital Finance, LLC (formerly Wells Fargo Foothill,
LLC), as agent, and the lenders party thereto (incorporated by reference to Exhibit 10.1 to the
Company’s Form 10-Q filed on November 3, 2011);
Eighth Amendment, dated February 13, 2012, to Credit Agreement, dated as of October 23, 2009
by and among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries
party thereto, Wells Fargo Capital Finance, LLC (formerly Wells Fargo Foothill, LLC), as agent,
and the lenders party thereto (incorporated by reference to Exhibit 10.2.8 to the Company’s Form
10-K filed on March 15, 2012);
Ninth Amendment, dated March 27, 2012, to Credit Agreement, dated as of October 23, 2009 by
and among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries party
thereto, Wells Fargo Capital Finance, LLC (formerly Wells Fargo Foothill, LLC), as agent, and
the lenders party thereto (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-Q
filed on May 10, 2012);
Tenth Amendment, dated July 30, 2012, to Credit Agreement, dated as of October 23, 2009 by
and among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries party
thereto, Wells Fargo Capital Finance, LLC (formerly Wells Fargo Foothill, LLC), as agent, and
the lenders party thereto (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-Q
filed on August 2, 2012);
Management Services Agreement relating to the employment of Miles Nadal as Chief Executive
Officer, dated April 27, 2007 (incorporated by reference to Exhibit 10.2 to the Company’s Form
10-Q filed on May 8, 2007);
Letter Agreement between the Company and Miles Nadal dated April 11, 2005 (incorporated by
reference to Exhibit 10.6.1 to the Company’s Form 10-K filed on April 18, 2005);
Letter Agreement between the Company and Miles Nadal dated April 1, 2008 (incorporated by
reference to Exhibit 10.3.2 to the Company’s Form 10-K filed on March 9, 2009);
Amendment to Management Services Agreement relating to the employment of Miles Nadal as
Chief Executive Officer, dated July 30, 2010 (incorporated by reference to Exhibit 10.1 to the
Company’s Form 10-Q filed on July 30, 2010);
Employment Agreement between the Company and Stephen M. Pustil, dated as of August 20,
2007 (incorporated by reference to Exhibit 10.1 to the Company’s 10-Q filed on
November 8, 2007);
Amendment No. 1 dated August 5, 2010, to the Employment Agreement made as of August 20,
2007, by and between MDC Partners Inc. and Stephen Pustil (incorporated by reference to
Exhibit 10.1 to the Company’s Form 10-Q filed on October 29, 2010);
Employment Agreement between the Company and David Doft, dated as of July 19, 2007
(effective August 10, 2007) (incorporated by reference to Exhibit 10.7 to the Company’s Form
10-Q filed on August 7, 2007);
Exhibit No.
10.5.1
10.6
10.7
10.7.1
10.8
10.8.1
10.9
10.9.1
10.10
10.10.1
10.10.2
10.10.3
10.10.4
10.10.5
10.10.6
10.10.7
10.10.8
10.10.9
Description
Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement
made as of July 19, 2007, by and between the Company and David Doft (incorporated by
reference to Exhibit 10.2 to the Company’s Form 10-Q filed on May 2, 2011);
Employment Agreement between the Company and Gavin Swartzman, dated as of September 5,
2007 (incorporated by reference to Exhibit 10.2 to the Company’s 10-Q filed on
November 8, 2007);
Amended and Restated Employment Agreement between the Company and Mitchell Gendel,
dated as of July 6, 2007 (incorporated by reference to Exhibit 10.5 to the Company’s Form 10-Q
filed on August 7, 2007);
Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement
made as of July 6, 2007, by and between the Company and Mitchell Gendel (incorporated by
reference to Exhibit 10.3 to the Company’s Form 10-Q filed on May 2, 2011);
Amended and Restated Employment Agreement between the Company and Michael Sabatino,
dated as of July 6, 2007 (incorporated by reference to Exhibit 10.6 to the Company’s Form 10-Q
filed on August 7, 2007);
Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement
made as of July 6, 2007, by and between the Company and Michael Sabatino (incorporated by
reference to Exhibit 10.4 to the Company’s Form 10-Q filed on May 2, 2011);
Amended and Restated Stock Appreciation Rights Plan, as adopted by the shareholders of the
Company at the 2009 Annual and Special Meeting of Shareholders on June 2, 2009 (incorporated
by reference to Exhibit 10.2 to the Company’s Form 8-K filed on June 5, 2009);
Form of Stock Appreciation Rights Agreement (incorporated by reference to Exhibit 10.2 to the
Company’s 10-Q filed on May 5, 2006);
Amended 2005 Stock Incentive Plan of the Company, as approved and adopted by the
shareholders of the Company at the 2009 Annual and Special Meeting of Shareholders on June 2,
2009 (incorporated by reference to Exhibit 10.1 to the Company’s 8-K filed on June 5, 2009);
Form of Stock Option Agreement (incorporated by reference to Exhibit 10.2 to the Company’s
Form 10-Q filed on November 9, 2005);
Form of Financial Performance-Based Restricted Stock Grant Agreement (incorporated by
reference to Exhibit 10.1 to the Company’s Form 8-K filed on March 2, 2006);
Form of Financial Performance-Based Restricted Stock Unit Grant Agreement (incorporated by
reference to Exhibit 10.2 to the Company’s Form 8-K filed on March 2, 2006);
Form of Service-Based and Financial Performance-Based Restricted Stock Unit Agreement
(incorporated by reference to Exhibit 10.4 of the Company’s Form 10-Q filed on
November 8, 2007);
Form of Restricted Stock Grant Agreement (2010) (incorporated by reference to Exhibit 10.12.5
to the Company’s Form 10-K filed on March 10, 2010);
Form of Restricted Stock Unit (RSU) Grant Agreement (2010) (incorporated by reference to
Exhibit 10.12.6 to the Company’s Form 10-K filed on March 10, 2010);
Form of EVAR Grant Agreement (incorporated by reference to Exhibit 10.1 to the Company’s
Form 8-K filed on January 27, 2011);
Form of EVAR Letter Agreement (incorporated by reference to Exhibit 10.2 to the Company’s
Form 8-K filed on January 27, 2011);
Form of Restricted Stock Grant Agreement (2011) (incorporated by reference to Exhibit 10.12.9
to the Company’s Form 10-K filed on March 14, 2011);
10.10.10
Form of Restricted Stock Unit (RSU) Grant Agreement (2011) (incorporated by reference to
Exhibit 10.12.10 to the Company’s Form 10-K filed on March 14, 2011);
Exhibit No.
10.10.11
10.11
10.11.1
10.11.2
10.11.3
10.11.4
10.12
12
14
14.1
21
23
31.1
31.2
32.1
32.2
Description
2008 Key Partner Incentive Plan, as approved and adopted by the shareholders of the Company
at the 2008 Annual and Special Meeting of Shareholders on May 30, 2008 (incorporated by
reference to Exhibit 10.1 to the Company’s Form 10-Q filed on July 31, 2008);
2011 Stock Incentive Plan of the Company, as approved and adopted by the shareholders of the
Company on June 1, 2011 (incorporated by reference to Exhibit 10.1 to the Company’s Form
8-K filed on June 1, 2011);
Form of Restricted Stock Grant Agreement (2011 Plan) (incorporated by reference to Exhibit
10.2 to the Company’s Form 8-K filed on June 1, 2011);
Form of Restricted Stock Unit (RSU) Grant Agreement (2011 Plan) (incorporated by reference to
Exhibit 10.3 to the Company’s Form 8-K filed on June 1, 2011);
Form of Restricted Stock Grant Agreement (2012) (incorporated by reference to Exhibit 10.13.3
of the Company’s Form 10-K filed on March 15, 2012);
Form of Restricted Stock Unit (RSU) Grant Agreement (2012) (incorporated by reference to
Exhibit 10.13.4 of the Company’s Form 10-K filed on March 15, 2012);
Form of Incentive/Retention Payment letter agreement (incorporated by reference to Exhibit 10.1
to the Company’s Form 8-K filed on August 1, 2011);
Statement of computation of ratio of earnings to fixed charges*;
Code of Conduct of MDC Partners Inc. (incorporated by reference to Exhibit 14 to the
Company’s Form 10-K filed on March 10, 2008);
MDC Partners’ Corporate Governance Guidelines, amended in May 2009 (incorporated by
reference to Exhibit 14.1 to the Company’s Form 10-K filed on March 10, 2010);
Subsidiaries of Registrant*;
Consent of Independent Registered Public Accounting Firm BDO USA LLP*;
Certification by Chief Executive Officer pursuant to Rules 13a 14(a) and 15d 14(a) under the
Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002*;
Certification by Chief Financial Officer pursuant to Rules 13a 14(a) and 15d 14(a) under the
Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002*;
Certification by Chief Executive Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002*;
Certification by Chief Financial Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002*.
*
Filed electronically herewith.
MDC Partners Inc. – Directory
New York Office
745 Fifth Avenue, 19th Floor
New York, New York 10151
Tel: 646-429-1800
Fax: 212-937-4365
Chief Financial Officer:
David B. Doft
Toronto Office
45 Hazelton Avenue
Toronto, Ontario
M5R 2E3
Tel: 416-960-9000
Fax: 416-960-9555
www.mdc-partners.com
Chairman & CEO:
Miles S. Nadal
6degrees Integrated
Communications
1210 Sheppard Ave. East
Suite 700
Toronto, ON M2K 1E3
Tel: 416-446-7758
Fax: 416-446-1923
www.6deg.ca
President:
Tom Green
72andSunny
6300 Arizona Circle
Los Angeles, CA 90045
Tel: 310-215-9009
Fax: 310-215-9012
www.72andsunny.com
Partner, Chief Strategy
Officer:
Matt Jarvis
Netherlands
Westerhuís -1st Fl
Westerstraat 187
1015 MA Amsterdam
Netherlands
Tel: +31 (0)20 521 04 70
Fax: +31 (0)20 521 04 85
ACCENT
400 Missouri Avenue
Suite 100
Jeffersonville, Indiana 47130
Tel: 812-206-6200
Fax: 812-206-6201
www.accentonline.com
President:
Linda Ruffenach
Allison & Partners
505 Sansome St., 7th Floor
San Francisco, CA 94111
Tel: 415-217-7500
Fax: 412-217-7503
www.allisonpr.com
President & CEO:
Scott Allison
Santa Monica
11611 San Vicente Blvd.,
Suite 910
Los Angeles, CA 90049
Tel: 310-496-4474
Fax: 310-425-9005
Contact:
Larry Krutchik
New York
71 Fifth Avenue, 5th Floor
New York, NY 10003
Tel: 212-302-5460
Fax: 212-302-5464
Contact:
Andy Hardie-Brown
Washington D.C.
1129 20th Street NW,
Suite 200
Washington, DC 20036
Tel: 202-223-9260
Fax: 202-466-7585
Contact:
Karyn Barr Amin
San Diego
8880 Rio San Diego Drive,
Suite 1090
San Diego, CA 92108
Tel: 619-533-7971
Fax: 619-543-0030
Contact:
Richard Kendall
Phoenix
7135 E. Camelback Road,
Suite 204
Phoenix, AZ 85251
Tel: 623-201-5555
Fax: 623-201-5501
Contact:
Cathy Planchard
Seattle
2111 Third Avenue
Seattle, WA 98121
Tel: 206-414-8599
Contact:
Tom Biro
Atlanta
1708 Peachtree Street
Suite 100
Atlanta, GA 30309
Tel: 404-885-9596
Fax: 404-885-9558
Contact:
Brian Feldman
Anomaly
536 Broadway
11th Floor
New York, NY 10012
Tel: 917-595-2200
Fax: 917-595-2299
www.anomaly.com
CEO:
Carl Johnson
Amsterdam
Herengracht 257
1016BJ Amsterdam
The Netherlands
Tel: +31-20-308-0380
Contact:
Hazelle Klonhammer
London
3-7 Herbal Hill
London, EC1R 5EJ
England
Tel: +44-207-843-0600
Contact:
Paul Graham
Toronto
46 Spadina
Toronto, ON M5V 2H8
Canada
Tel: 647-547-3440
Contact:
Franke Rodriguez
Attention Partners
160 Varick Street, 5th Floor
New York, New York 10013
Tel. 917-621-4400
Fax: 917-591-1256
www.attentionusa.com
Founder & CEO:
Curtis Hougland
BOOM! Marketing
1210 Sheppard Ave. East
Suite 700
Toronto, ON M2K 1E3
Tel: 416-446-7720
www.boommarketing.ca
President:
Nicole Gallucci
Onbrand
469C King St. West
Toronto, Ontario
M5V 3M4
Tel: 416-583-5710
www.onbranddesign.com
General Manager:
Jeannette Williams
Bruce Mau Design
469C King Street West
Toronto, Ontario
M5V 3M4
Tel: 416-306-6401
www.brucemaudesign.com
President & CEO:
Hunter Tura
Bryan Mills Iradesso
1129 Leslie Street
Toronto, Ontario
M3C 2K5
Tel: 416-447-4740
Fax: 416-447-4760
www.bmir.com
Chairman & CEO:
Nancy Ladenheim
Calgary
Sun Life Plaza, North Tower
Suite 2240, 140-4th Ave. SW
Calgary, Alberta
T2P 3N3
Tel: 403-503-0144
Fax: 403-503-0174
General Manager:
Geoff Vanderberg
Capital C
340 King St. East, Suite 500
Toronto, Ontario
M5A 1K8
Tel: 416-777-1124
Fax: 416-777-0060
www.capitalc.ca
President & CEO:
Tony Chapman
Colle + McVoy
400 First Avenue N.
Suite 700
Minneapolis, Minnesota
55401-1954
Tel: 612-305-6000
Fax: 612-305-6001
www.collemcvoy.com
CEO:
Christine Fruechte
Computer Composition of
Canada
12 Stanley Court
Whitby, Ontario
L1N 8P9
Tel: 905-430-3400
Fax: 905-430-2412
www.comptercomposition.ca
President:
Linda Rowe
Concentric
175 Varick St., 9th Floor
New York, NY 10014
Tel: 212-633-9700
www.concentricpharma.com
Co-CEOs:
Ken Begasse
Michael Sanzen
Crispin Porter + Bogusky
CP+B Miami
3390 Mary Street
Office 300
Coconut Grove, FL 33133
Tel: 305-859-2070
Fax: 305-854-3419
www.cpbgroup.com
CEO:
Andrew Keller
CP+B Boulder
6450 Gunpark Drive
Boulder, CO 80301
Tel: 303-628-5100
CB+P Sweden
Östra Hamngatan 26-28
SE-411 09 Gothenburg,
Sweden
Tel: 001-46-31-339-6060
Fax: 001-46-31-339-6061
CP+B Santa Monica
2110 Colorado Avenue,
Suite 200
Santa Monica, CA 90404
Tel: 310-822-3063
CP+B London
The Smokery, 2Greenhill
Rents
London
EC1M 6BN
Tel: 44.020.73248184
Doner
25900 Northwestern Highway
Southfield, MI 48075
Tel: 248-354-9700
www.doner.com
Co-CEO & President:
David DeMuth
Co-CEO & Chief Creative
Officer:
Robert Strasberg
Atlanta
303 Peachtree Center Avenue,
Suite 625
Atlanta, GA 30303
Tel: 404-221-1188
Cleveland
1100 Superior Avenue East
10th Floor
Cleveland, OH 44114
Tel: 216-771-5700
London
60 Charlotte Street
London, W1T 2NU
England
Tel: +44-020-7632-7600
Los Angeles
909 N. Sepulveda, Suite 200
El Segundo, CA 90245
Tel: 424-220-7200
Dotbox
853 Broadway, Suite 400
New York, NY 10003
Tel: 212-937-4177
www.dotbox.com
President:
Thomas Kwon
Exponent Public Relations
400 First Avenue N.
Suite 600
Minneapolis, Minnesota
55401-1954
Tel: 612-305-6003
Fax: 612-305-6501
www.exponentpr.com
Managing Director:
Tom Lindell
Hello Design
10305 Jefferson Blvd.
Culver City, CA 90232
Tel: 310-839-4885
Fax: 310-839-4886
www.hellodesign.com
CEO & Creative Director:
David Lai
HL Group
853 Broadway Ave.
18th Floor
New York, NY 10003
Tel: 212-529-5533
Fax: 212-529-2131
www.hlgrp.com
Founding Partners:
Hamilton South
Lynn Tesoro
Los Angeles
9300 Wilshire Blvd., Suite
300
Los Angeles, CA 90212
Tel: 323-966-4600
Fax: 323.966.4601
Integrated Media Solutions
650 5th Avenue, 35th Floor
New York, NY 10019
Tel: 212-373-9500
Fax: 212-333-2076
www.imediasolutions.com
CEO:
Nancy Mullahy
Kenna
1000-90 Burnhamthorpe Road
W.
Mississauga, Ontario
L5B 3C3
Tel: 905-277-2900
Fax: 905-277-2299
www.kenna.ca
President & CEO:
Glenn Chilton
Toronto
(Formerly henderson bas
kohn)
479 Wellington Street West,
Main Floor
Toronto, Ontario
M6V 1E7
Tel: 416-977-6660
Fax: 416-977-2226
Winnipeg
200-214 McDermot Ave
Winnipeg, MB R3B OS3
Tel: 204-982-3535
Fax: 204-982-3520
kbs+
160 Varick Street
New York, NY 10013
Tel: 212-633-0080
Fax: 212-633-8643
www.kbsp.com
President & CEO:
Lori Senecal
kbs+ Canada Inc. (Toronto)
(Formerly Allard Johnson)
2 Bloor Street East
26th Floor
Toronto, Ontario
M4W 3J4
Tel: 416-260-7000
Fax: 416-260-7100
President:
Nick Dean
kbs+ Canada Inc. (Montreal)
555 Boul René-Lévesque
West
17th Floor
Montreal, Quebec
H2Z 1B1
Tel: 514-875-7400
Fax: 514-875-0568
President:
Annie Aubert
Kwittken & Co.
160 Varick Street
5th Floor
New York, NY 10013
Tel: 646-277-7111
Fax: 646-658-0880
www.kwitco.com
President & Partner:
Aaron Kwittken
London
1-2 Hatfields
Enterprise House
London, SE1 9PG
United Kingdom
Tel: +44-020-7401-8001
The Media Kitchen
160 Varick Street
New York, NY 10013
Tel: 212.663.0080
212.633.8644
CEO:
Barry Lowenthal
Laird + Partners
475 10th Avenue, 7th Floor
New York, NY 10018
Tel: 212-478-8181
Fax: 212-478-5855
www.lairdandpartners.com
CEO:
Trey Laird
Maxxcom Global Media
745 Fifth Avenue, 19th Floor
New York, NY 10151
Tel: 212-500-6901
Fax: 212-500-6885
CEO:
Steven Farella
Mono Advertising
1350 Lagoon Avenue
Minneapolis, MN 55408
Tel: 612-454-4900
Fax: 612-822-4136
www.mono-1.com
Partner:
James Scott
Northstar Research
Partners
18 King Street East
Suite 1500
Toronto, Ontario
M5C 1C4
Tel: 416-907-7100
Fax: 416-907-7149
www.nsresearch.com
Managing Director:
Jeffrey Histed
New York
One Penn Plaza, Suite 1630
New York, NY 10119
Tel: 212-986-4077
Fax: 212-986-4088
London
Studio D
22 Ebury Street
London, SW1W OLU
England, U.K.
Tel: +44-20-7824-9870
Fax: +44-20-7730-6303
Managing Director:
Matthew Sell
Redscout
28 West 25th Street, 10th
Floor
New York, NY 10010
Tel: 646-336-6028
Fax: 646-336-6122
www.redscout.com
Founding Partner & CEO:
Jonah Disend
San Francisco
99 Osgood Place,2nd Floor
San Francisco, CA 94133
Tel: 415-644-5278
Relevent
170 Varick Street, 12th Floor
New York, NY 10013
Tel: 212-206-0600
Fax: 212-206-0693
www.relevent.net
CEO:
H. Tony Berger
RJ Palmer
156 West 56th Street, 5th
Floor
New York, NY 10019
Tel: 212-541-6770
www.rjpalmer.com
CEO:
Peter Knobloch
Atlanta
260 Peachtree St. NW
Suite 1100
Atlanta, GA 30303 U.S.
Tel: 404-479-2256
Boston
156 Washington Street,
#410
Newton, MA02465
Tel: 617-779-1874
Varick Media Management
160 Varick Street
New York, NY 10013
Tel: 212-243-8200
Fax: 212-633-6693
www.varickmm.com
President:
Paul Rotskowski
Veritas Communications
370 King Street West
Suite 800, Box 46
Toronto, ON M5V 1J9
Tel: 416-482-2248
Toll Free:
1-888-513-8733
Fax: 416-482-2292
www.veritascanada.com
President:
Krista Webster
Vitro
2305 Historic Decatur Road
Suite 205
San Diego, CA 92106 US
Tel: 619.234.0408
Fax: 619-234-4015
www.vitroagency.com
CEO:
Tom Sullivan
New York
(Formerly SKINNY)
160 Varick Street
5th Floor
New York, NY 10013
Tel: 212-633-0800
Yamamoto
252 First Avenue North
Minneapolis, MN 55401
Tel: 612-375-0180
Fax: 612-342-2424
www.go-yamamoto.com
CEO:
Kathy McCuskey
Sloane & Company
7 Times Square Tower
17th Floor
New York, NY 10036
Tel:212-486-9500
Fax: 212-486-9094
www.sloanepr.com
CEO:
Elliot Sloane
Source Marketing
761 Main Avenue
Norwalk, Connecticut 06851
Tel: 203-291-4000
Fax: 203-229-0865
www.source-marketing.com
CEO:
Derek Correia
Warrendale
40 Pennwood Place, Suite 400
Warrendale, PA 15086
Tel: 724-742-7100
Fax: 724-935-7080
TargetCast
909 Third Avenue, 31st Floor
New York, NY 10022
Tel: 212-500-6900
Fax: 212-500-6880
www.targetcast.com
President & CEO:
Steven Farella
TargetCom, LLC
444 North Michigan Avenue
Suite 3300
Chicago, IL 60611
Tel: 312-822-1100
Fax: 312-822-9628
www.targetcom.com
President:
Nora Ligurotis
TEAM Enterprises
110 E. Broward Blvd., Suite
2450
Fort Lauderdale, Florida
33301
Tel: 954-862-2400
Fax: 954-449-0273
www.teament.com
CEO:
Dan Gregory
Trade X Media
156 West 56th Street, 5th
Floor
New York, NY 10019
Tel: 212-541-6770
President:
Vincent Laraia
Union
(Formerly CP+B Canada)
296 Richmond St. West
Suite 600
Toronto, Ontario
M5V 1X2
Tel: 416-598-4944
Fax: 416-593-4944
President:
Subtej Nijjar
Board of Directors and Corporate Officers
Chairman
Directors
Corporate Officers
Miles S. Nadal
Chairman, Chief Executive Officer &
President,
MDC Partners Inc.
Miles S. Nadal
Chairman, Chief Executive Officer,
and President
David B. Doft
Chief Financial Officer
Mitchell Gendel
General Counsel &
Corporate Secretary
Robert Kantor
Chief Marketing Officer
Michael Sabatino
Senior Vice President &
Chief Accounting Officer
Andre Coste
Chief Financial Officer,
The MDC Partners Network
Charles Porter
Chief Strategist
Victoria Calverley
Managing Director
Paula Daly
Managing Director
Raffi Grigorian
Managing Director
Gavin Swartzman
Managing Director
Brett Colbert
Chief Procurement Officer
Glenn Gibson
Chief Financial Officer,
Canadian Marketing Communications
Amie Miller
SVP, Director of Talent Development
David C. Ross
Senior Vice President, Corporate
Development
Alexandra Delanghe Ewing
VP, Corporate Communications
Scott L. Kauffman (2) (3)
Presiding Director
Chairman, Choose Energy
Chairman, Ology.com
Chairman, Tune-Up Media
Chairman, Lotame
Vice Chairman, Encryptics
Director, Vindicia
Former President, Chief Executive
Officer, GeekNet
Clare R. Copeland (1) (2)
Corporate Director
Chief Executive Officer,
Falls Management Company
Chairman, Toronto Hydro Corporation
Trustee, RioCan Real Estate Investment
Trust
Trustee, Chesswood Income Fund
Trustee, Telesat
Director, Danier Leather Inc.
Director, Entertainment One Ltd.
Thomas N. Davidson (1) (2) (3)
Corporate Director
Chairman, NuTech Precision Metals, Inc.
Chairman, Quarry Hill Group
Robert J. Kamerschen (2) (3)
Corporate Director
Chairman, Survey Sampling Inc. (Ret.)
Chairman, Chief Executive Officer,
ADVO, Inc. (Ret.)
Hon. Michael J.L. Kirby (1) (2) (3)
Corporate Director
The Senate of Canada (Ret.)
Director, Extendicare
Director, Just Energy Income Fund
Director, Indigo Books & Music Inc.
Stephen M. Pustil
Vice Chairman
Director, Trez Capital Mortgage
Investment Corporation
Director, Trez Senior Mortgage
Investment Corporation
President, Peerage Realty Partners
Chairman, Artemis Investment
Management Inc.
Irwin D. Simon (1) (2)
Corporate Director
Chairman, President and Chief Executive
Officer, The Hain Celestial Group
Director, Jarden Group
Director, Yeo Hiap Seng Limited
(1) Audit Committee
(2) Human Resources & Compensation Committee
(3) Nominating and Corporate Governance Committee
Transfer Agent
Investor Relations
Notice of Shareholders’ Meeting
CIBC Mellon Trust Company
(Canadian Stock Transfer Company Inc.
acts as the Administrative Agent for
CIBC Mellon Trust Company)
For Investor Relations information,
please call David B. Doft, Chief
Financial Officer, at: 646-429-1818.
The annual meeting of shareholders will be
held at The MDC Partners Innovation Centre,
745 Fifth Avenue, New York, N.Y. on
Thursday, June 6, 2013 at 10:00 a.m. E.D.T.
CIBC Mellon operates a telephone
information inquiry line available by
dialing: (toll-free) 1-800-387-0825; or
416-682-3860.
Correspondence may be addressed to:
MDC Partners Inc.
c/o CIBC Mellon Trust Company
Corporate Trust Services
P.O. Box 700, Station B
Montreal, QC H3B 3K3
Canada
Stock Exchange Listing
The Class A shares of the Company are
listed in Canada on The Toronto Stock
Exchange under trading symbol
“MDZ.A”, and in the U.S. on the
NASDAQ National Market under trading
symbol “MDCA”.
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