MDC Partners Inc Annual Report 2015

FY2015 Annual Report · MDC Partners Inc
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2015 

 ANNUAL REPORT

 
 
A Commitment from MDC Partners: Focus. Discipline. Growth.

Dear Shareholder,

With my ﬁrst year as Chairman and CEO of MDC Partners coming to a close, I can now say with great
conﬁdence that we have emerged from 2015 in the strongest and most strategically sound position in our
company’s history — full stop. We have long been the premium growth story in the industry and, with
sharpened discipline and intense focus towards generating ongoing incremental shareholder value, it’s a title
we fully intend to hold onto for many years to come.

MDC is the agile challenger in its ﬁeld. A partner company of creators, makers, and doers. A place uniquely
positioned at the intersection of creativity, technology, and a corporate culture of true empowerment.

More than ever, our partner agencies are deﬁning the future of advertising and marketing communications.
We’re continuing to enhance and expand our strategic offerings by providing modern alternatives to the
established players, working for the beneﬁt of ambitious clients and entrepreneurial talent alike.

What sets us apart is our unwavering focus on protecting the delicate balance between autonomy and
collaboration with our partner ﬁrms. This is our signature trademark and the key driver of value creation.
Because the simple truth is you can’t have one without the other. Our perpetual partnership structure attracts
and incentivizes visionary entrepreneurs who aspire to meaningful, measurable accomplishments; our
corporate model complements, cultivates, and accelerates their growth.

It’s exactly this talent-centric strategy and modern model, coupled with a fortiﬁed strategic focus, that drives
our superior ﬁnancial performance. We achieved our 2015 ﬁnancial goals with solid - and in many cases,
industry-leading - performance across key metrics:

•

•

•

An 8.4% increase in reported revenue for the full year.

A 10.2% increase in Adjusted EBITDA to $197.7 million, with margins of 14.9%, an increase of
over 450bp over the past 4 years.

A 14.8% increase in Adjusted EBITDA Available for General Capital Purposes for the full year to
$113.4 million.

We couldn’t have achieved these numbers without our dedicated MDC team. We are a ‘‘people business’’ and,
as the place Where Great Talent Lives, MDC has the clear advantage. Our people stayed focused and
disciplined, and always kept our agency partners, their clients, and our shareholders top of mind. As a result,
our business didn’t miss a beat, despite last summer’s transition.

As proof, organic revenue growth of 7.1% led the industry. This achievement is even more pronounced in
international markets, with organic revenue up 31.9% outside of North America for the year. For our partner
ﬁrms, this represented no less than a break-through year. Many of them took on global or international
responsibility for some of the world’s most iconic brands at an accelerated pace. These assignments validate
both the efficacy and scalability of our model, as well as our focused, disciplined approach to international
expansion.

We also doubled-down on our progressive strategy to build a centralized technology and data-driven media
agency. The result: growing our media business double-digits in 2015 to over 10% of revenue, up from just
4% four years ago.

As our agencies and their people will tell you directly, the MDC expansion strategy is working. And, even
with our success to date, we have substantial runway for incremental growth now, in the short-term, and well
into the future.

But we didn’t stop there. We reinforced our value as strategic business partners to our clients by adding core
capabilities to our offerings through deliberate strategic acquisitions, including mobile development agency
Y Media Labs and social and mobile media buying agency Unique Inﬂuence.

Running parallel to our growth strategies is responsible capital management. Consider that we ended the year
with a Net Debt/Adjusted EBITDA ratio of 3.4x, down from 3.5x last year, and in a strong cash position. This
paved the way for us to successfully complete a reﬁnancing of our Senior Notes in early 2016, thereby putting
us in excellent position to pursue our growth strategy through the next economic cycle. Our liquidity position
and balance sheet are both strong, providing a solid foundation on which to build future value.

But as gratifying as our achievements were in 2015, I am equally excited by the extraordinary opportunities
that lay ahead. As a long-time board member of MDC Partners, I have never been more inspired by the
innovation I see across our partner network, or more excited about our long-term growth prospects. I am
especially encouraged by another wave of partner ﬁrms exhibiting many of the same characteristics — drive,
judgment, innovation, a commitment to excellence — that were present in our largest agencies as they began
to scale. This is where MDC Partners delivers on its promise to support aspiring companies, with an
unmatched track record of success.

It’s precisely because we mix the right talent with the right culture, strong assets with an even stronger
structure, that we are positioned to continue leading the industry, accelerating client success, winning market
share, and unlocking shareholder value.

And so, with 2015 behind us, I would like to extend my deepest gratitude to our talented employees and
agency partners, our Board of Directors, and to you, our fellow shareholder.

Thank you for your trust and support, as we are only just beginning to tap our collective potential. My
commitment to you is that we will continue to execute on our strategy, with both focus and discipline, in
pursuit of superior results.

Best Regards,

Comparison of 5 Years’ Cumulative Total Return among MDC Partners,
S&P 500 Index, the Russell 2000 Index and Peer Group

Set forth below is a line graph comparing the cumulative total shareholder return of MDC Partners common
stock for the last ﬁve years to that of the Standard & Poor’s 500 Stock Index, Russell 2000 Index and a peer
group of publicly held media, corporate communications and marketing service companies. The graph assumes
that, on December 31, 2010, $100 was invested in each of the following: MDC Partners common stock, the
S&P 500 Stock Index, the Russell 2000 Index, and the peer group (and that all dividends were reinvested).

The peer group consists of Arbitron, Central European Media, Dreamworks Animation, John Wiley & Sons,
Lee Enterprises, Morningstar, Scholastic Corporation, EW Scripps, The New York Times Co., Belo Corp.,
Cumulus Media, Harte-Hanks, Lamar Advertising, Meredith Corporation, National CineMedia, Sinclair
Broadcast Group, The McClatchy Company and Valassis Communications. Total shareholder return for the
peer group is weighted according to market capitalization at the beginning of each annual period. Note that
certain companies within this peer group (including Arbitron, Belo Corp. and Valassis Communications) have
recently been acquired and their stock is no longer publicly traded. Accordingly, these acquired entities are
included in the peer group but only up through the closing date of the respective acquisition.

MDC Partners Inc.
Comparison of 5-Year Cumulative Total Return

MDC Partners
S&P 500
Russell 2000
Peer Group

$300

$200

$100

$0

2010

2011

2012

2013

2014

2015

MDC Partners . . . . . . .
S&P 500 Index . . . . . .
Russel 2000 Index . . . .
Peer Group . . . . . . . . .

2010
100.00
100.00
100.00
100.00

2011
81.08
100.00
94.55
87.12

2012
72.37
113.40
108.38
98.06

2013
252.47
146.97
148.49
183.23

2014
232.47
163.71
153.73
159.34

2015
231.29
162.52
144.95
185.38

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended December 31, 2015

Commission File Number 001-13718

MDC PARTNERS INC.

(Exact Name of Registrant as Speciﬁed in Its Charter)

Canada
(State or Other Jurisdiction of
Incorporation or Organization)

98-0364441
(I.R.S. Employer
Identiﬁcation Number)

745 Fifth Avenue, 19th Floor
New York, New York, 10151
(646) 429-1800
(Address, Including Zip Code, and Telephone Number, Including Area Code, of Registrant’s Principal Executive Offices)

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of Each Exchange on Which Registered

Class A Subordinate Voting Shares, no par value

NASDAQ

Securities registered pursuant to Section 12(g) of the Act: None.

Indicate by check mark if the registrant is a well-known seasoned issuer, as deﬁned in Rule 405 of the Securities

Act. Yes (cid:2) No (cid:3)

Indicate by check mark if the registrant is not required to ﬁle reports pursuant to Section 13 or Section 15(d) of the

Act. Yes (cid:3) No (cid:2)

Indicate by check mark whether the Registrant (1) has ﬁled all reports required to be ﬁled by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to ﬁle
such reports), and (2) has been subject to such ﬁling requirements for the past 90 days. Yes (cid:2) No (cid:3)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every

Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such ﬁles). Yes (cid:2) No (cid:3)

Indicate by check mark if disclosure of delinquent ﬁlers pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained, to the best of registrant’s knowledge, in deﬁnitive proxy or information statements incorporated by reference in
Part III of this Form 10-K or any amendment to this Form 10-K. □

Indicate by check mark whether the registrant is a large accelerated ﬁler, an accelerated ﬁler, a non-accelerated ﬁler or a smaller

reporting company. (Check one):
Large accelerated ﬁler (cid:2)
Indicate by check mark whether the registrant is a shell company (as deﬁned in Rule 12b-2 of the Act). Yes (cid:3) No (cid:2)

Smaller reporting company □

Accelerated ﬁler □

Non-accelerated □

The aggregate market value of the shares of all classes of voting and non-voting common stock of the registrant held by

non-affiliates as of June 30, 2015 was approximately $858.1 million, computed upon the basis of the closing sales price
($19.70/share) of the Class A subordinate voting shares on that date.

As of February 26, 2016, there were 49,994,459 outstanding shares of Class A subordinate voting shares without par value, and

3,755 outstanding shares of Class B multiple voting shares without par value, of the registrant.

MDC PARTNERS INC.

TABLE OF CONTENTS

PART I

Item 1.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A.

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B. Unresolved Staff Comments

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2.

Item 3.

Item 4.

Item 5.

Item 6.

Item 7.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Market for Registrant’s Common Equity and Related Stockholder Matters . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and Analysis of Financial Condition and Results of
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . .

Item 8.

Item 9.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9A.

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10.

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . .

Item 11.

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12.

Security Ownership of Certain Beneﬁcial Owners and Management and Related
Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13.

Certain Relationships and Related Transactions and Director Independence . . . . . . . . .

Item 14.

Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15.

Exhibits and Financial Statements Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV

Page

1

6

13

13

13

14

15

17

19

45

46

100

100

102

103

104

104

104

104

105

107

i

References in this Annual Report on Form 10-K to ‘‘MDC Partners,’’ ‘‘MDC,’’ the ‘‘Company,’’ ‘‘we,’’

‘‘us’’ and ‘‘our’’ refer to MDC Partners Inc. and, unless the context otherwise requires or otherwise is
expressly stated, its subsidiaries. References in the Annual Report on Form 10-K to ‘‘Partner Firms’’ generally
refer to the Company’s subsidiary agencies.

All dollar amounts are stated in US Dollars unless otherwise stated.

DOCUMENTS INCORPORATED BY REFERENCE

The following sections of the Proxy Statement for the Annual Meeting of Stockholders to be held on

June 1, 2016, are incorporated by reference in Parts I and III: ‘‘Election of Directors,’’ ‘‘Section 16(a)
Beneﬁcial Ownership Reporting Compliance,’’ ‘‘Executive Compensation,’’ ‘‘Report of the Human Resources
and Compensation Committee on Executive Compensation,’’ ‘‘Outstanding Shares,’’ ‘‘Appointment of
Auditors,’’ and ‘‘Certain Relationships and Related Transactions’’.

AVAILABLE INFORMATION

Information regarding the Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and any amendments to these reports, will be made available, free of charge, at
the Company’s website at http://www.mdc-partners.com, as soon as reasonably practicable after the Company
electronically ﬁles such reports with or furnishes them to the Securities and Exchange Commission (the
‘‘SEC’’). The information found on, or otherwise accessible through, the Company’s website is not
incorporated into, and does not form a part of, this Annual Report or Form 10-K. Any document that the
Company ﬁles with the SEC may also be read and copied at the SEC’s Public Reference Room located at
100 F. Street, N.E., Washington, DC 20549. Please call the SEC at 1-800-SEC-0330 for further information on
the operation of Public Reference Room. The Company’s ﬁlings are also available to the public from the
SEC’s website at http://www.sec.gov.

The Company’s Code of Conduct (Whistleblower Policy) and each of the charters for the Audit
Committee, Human Resources and Compensation Committee and Nominating and Corporate Governance
Committee, are available free of charge on the Company’s website at http://www.mdc-partners.com or
by writing to MDC Partners Inc., 745 Fifth Avenue, 19th Floor, New York, New York 10151,
Attention: Investor Relations.

ii

FORWARD-LOOKING STATEMENTS

This document contains forward-looking statements. The Company’s representatives may also make
forward-looking statements orally from time to time. Statements in this document that are not historical facts,
including statements about the Company’s beliefs and expectations, recent business and economic trends,
potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred
acquisition consideration, constitute forward-looking statements. These statements are based on current plans,
estimates and projections, and are subject to change based on a number of factors, including those outlined in
this section. Forward-looking statements speak only as of the date they are made, and the Company
undertakes no obligation to update publicly any of them in light of new information or future events, if any.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could

cause actual results to differ materially from those contained in any forward-looking statements. Such risk
factors include, but are not limited to, the following:

•

•

•

•

•

•

•

•

risks associated with the SEC’s ongoing investigation and the related class action litigation claim;

risks associated with severe effects of international, national and regional economic conditions;

the Company’s ability to attract new clients and retain existing clients;

the spending patterns and ﬁnancial success of the Company’s clients;

the Company’s ability to retain and attract key employees;

the Company’s ability to remain in compliance with its debt agreements and the Company’s ability
to ﬁnance its contingent payment obligations when due and payable, including but not limited to
those relating to redeemable noncontrolling interests and deferred acquisition consideration;

the successful completion and integration of acquisitions which complement and expand the
Company’s business capabilities; and

foreign currency ﬂuctuations.

The Company’s business strategy includes ongoing efforts to engage in acquisitions of ownership

interests in entities in the marketing communications services industry. The Company intends to ﬁnance these
acquisitions by using available cash from operations, from borrowings under the Credit Agreement (as deﬁned
below) and through incurrence of bridge or other debt ﬁnancing, any of which may increase the Company’s
leverage ratios, or by issuing equity, which may have a dilutive impact on existing shareholders proportionate
ownership. At any given time, the Company may be engaged in a number of discussions that may result in
one or more acquisitions. These opportunities require conﬁdentiality and may involve negotiations that require
quick responses by the Company. Although there is uncertainty that any of these discussions will result in
deﬁnitive agreements or the completion of any transactions, the announcement of any such transaction may
lead to increased volatility in the trading price of the Company’s securities.

Investors should carefully consider these risk factors and the additional risk factors outlined in more

detail in this Annual Report on Form 10-K under Item 1A, under the caption ‘‘Risk Factors’’ and in the
Company’s other SEC ﬁlings.

SUPPLEMENTARY FINANCIAL INFORMATION

The Company reports its ﬁnancial results in accordance with generally accepted accounting principles of

the United States of America (‘‘US GAAP’’). However, the Company has included certain non-US GAAP
ﬁnancial measures and ratios, which it believes, provide useful information to both management and readers
of this report in measuring the ﬁnancial performance and ﬁnancial condition of the Company. These measures
do not have a standardized meaning prescribed by US GAAP and, therefore, may not be comparable to
similarly titled measures presented by other publicly traded companies, nor should they be construed as an
alternative to other titled measures determined in accordance with US GAAP.

iii

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PART I

Item 1. Business

MDC PARTNERS INC.

MDC was formed by Certiﬁcate of Amalgamation effective December 19, 1986, pursuant to the Business

Corporations Act (Ontario). Effective December 19, 1986, MDC amalgamated with Branbury Explorations
Limited, and thereby became a public company operating under the name of MDC Corporation. On January 1,
2004, MDC changed its name to its current name, MDC Partners Inc., and on June 28, 2004, MDC was
continued under Section 187 of the Canada Business Corporations Act. MDC’s registered address is located at
33 Draper Street, Toronto, Ontario, M5V 2M3, and its head office address is located at 745 Fifth Avenue,
19th Floor, New York, New York 10151.

About Us

MDC is a leading provider of global marketing, advertising, activation, communications and strategic

consulting solutions. MDC and its Partner Firms (as deﬁned below) deliver a wide range of customized
services, including (1) global advertising and marketing services, (2) media buying, planning and optimization,
(3) interactive and mobile marketing, (4) direct marketing, (5) database and customer relationship
management, (6) sales promotion, (7) corporate communications, (8) market research, (9) data analytics and
insights, (10) corporate identity, design and branding services, (11) social media communications, (12) product
and service innovation and (13) e-commerce management.

Market Strategy

MDC’s strategy is to build, grow and acquire market-leading businesses that deliver innovative,

value-added marketing, activation, communications and strategic consulting services to their clients. By doing
so, MDC strives to be a partnership of marketing communications and consulting companies (or ‘‘Partner
Firms’’) whose strategic, creative and innovative solutions are media-agnostic, challenge the status quo,
achieve measurable superior returns on investment, and drive transformative growth and business performance
for its clients and stakeholders.

The MDC model is driven by three key elements:

Perpetual Partnership. The perpetual partnership model creates ongoing alignment of interests between
MDC and its Partner Firms to drive the Company’s overall performance by (1) identifying the ‘‘right’’ Partner
Firms with a sustainable differentiated position in the marketplace, (2) creating the ‘‘right’’ partnership
structure by taking a majority ownership position and leaving a substantial noncontrolling equity or economic
ownership position in the hands of operating management to incentivize long-term growth, (3) providing
succession planning support and compensation models to incentivize future leaders and second-generation
executives, (4) leveraging the network’s scale to provide access to strategic resources and best practices and
(5) focusing on delivering ﬁnancial results.

Entrepreneurialism. The entrepreneurial spirit of both MDC and its Partner Firms is optimized through
(1) its unique perpetual partnership model that incentivizes senior-level involvement and ambition, (2) access
to shared resources within the Corporate Group that allow individual ﬁrms to focus on client business and
company growth and (3) MDC’s collaborative creation of customized solutions to support and grow Partner
Firm businesses.

Human and Financial Capital. The perpetual partnership model balances accountability with ﬁnancial

ﬂexibility and meaningful incentives to support growth.

1

Financial Reporting Segments

MDC operates through a network of Partner Firms. Beginning in 2015, MDC streamlined its reporting

structure to improve efficiency and resource prioritization. The Company now reports as one reportable
segment which is the Advertising and Communications Segment.

The Advertising and Communications reportable segment consists of integrated marketing consulting

services to Partner Firms that offer a full complement of advertising, marketing, media, communications
solutions, and specialized consumer insights and analytics including (1) global advertising and marketing
services, (2) media buying, planning and optimization, (3) interactive and mobile marketing, (4) direct
marketing, (5) public relations, (6) corporate communications, (7) market research, (8) corporate identity and
branding services, (9) sales promotion, (10) the design, development, research and implementation of
consumer services and (11) direct marketing services.

In addition, certain ﬁrms also provide consumer activation services, investor relation services and/or

general public insights.

MDC also reports results for the ‘‘Corporate Group’’. The Corporate Group provides shared services to

the Company and the Partner Firms, including accounting, administrative, strategic, ﬁnancial, human resource
and legal functions. The Corporate Group ensures that MDC is the most partner-responsive marketing services
network through its strategic mandate to help Partner Firms accelerate their growth. The Corporate Group
leverages the collective expertise and scale of MDC’s network to (1) provide business development support,
talent, business planning, IT, procurement, real estate, communications, and legal to the Partner Firms,
(2) help the Partner Firms source and execute tuck-under acquisitions, (3) facilitate cross-selling among the
Partner Firms and (4) expand the Partner Firms’ service offerings and geographic footprints.

For further information relating to the Company’s advertising and communications businesses, refer to
Note 14 (Segment Information) of the Notes to the Consolidated Financial Statements included in this Annual
Report and to ‘‘Item 7 — Management’s Discussion and Analysis of Financial Condition and Results of
Operations.’’

Ownership Information

The following table includes certain information about MDC’s operating subsidiaries as of

December 31, 2015.

2

MDC PARTNERS INC.

SCHEDULE OF ADVERTISING AND COMMUNICATIONS COMPANIES

Company
Consolidated:

Advertising and Communications
6degrees Communications . . . . . . . . . .
72andSunny . . . . . . . . . . . . . . . . . . .

Allison & Partners . . . . . . . . . . . . . . .
Anomaly . . . . . . . . . . . . . . . . . . . . .
Boom Marketing . . . . . . . . . . . . . . . .
Bruce Mau Design . . . . . . . . . . . . . . .
Bryan Mills Iradesso . . . . . . . . . . . . .
Civilian . . . . . . . . . . . . . . . . . . . . . .
Colle + McVoy . . . . . . . . . . . . . . . . .
Concentric Partners . . . . . . . . . . . . . .

Crispin Porter + Bogusky . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Doner
Gale Partners
. . . . . . . . . . . . . . . . . .
Hello Design . . . . . . . . . . . . . . . . . . .
HL Group Partners . . . . . . . . . . . . . . .
Hunter PR . . . . . . . . . . . . . . . . . . . .
kbs+ . . . . . . . . . . . . . . . . . . . . . . . .
Albion . . . . . . . . . . . . . . . . . . . . .
Attention . . . . . . . . . . . . . . . . . . . .
Kenna . . . . . . . . . . . . . . . . . . . . . .
The Media Kitchen . . . . . . . . . . . . .
Rumble Fox . . . . . . . . . . . . . . . . .
Kingsdale . . . . . . . . . . . . . . . . . . . . .
Kwittken . . . . . . . . . . . . . . . . . . . . .
Laird + Partners
. . . . . . . . . . . . . . . .
Luntz Global . . . . . . . . . . . . . . . . . . .
MDC Media Partners . . . . . . . . . . . . .
Assembly . . . . . . . . . . . . . . . . . . .
EnPlay . . . . . . . . . . . . . . . . . . . . .
LBN Partners . . . . . . . . . . . . . . . . .
Trade X . . . . . . . . . . . . . . . . . . . .
Unique Inﬂuence . . . . . . . . . . . . . .
Varick Media Management
. . . . . . .
Mono Advertising . . . . . . . . . . . . . . .
Northstar Research Partners . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Redscout
Relevent . . . . . . . . . . . . . . . . . . . . . .
Sloane & Company . . . . . . . . . . . . . .
Source Marketing . . . . . . . . . . . . . . .
TEAM . . . . . . . . . . . . . . . . . . . . . . .
Union . . . . . . . . . . . . . . . . . . . . . . .
Veritas . . . . . . . . . . . . . . . . . . . . . . .
Vitro . . . . . . . . . . . . . . . . . . . . . . . .
Yamamoto . . . . . . . . . . . . . . . . . . . .
Y Media Labs . . . . . . . . . . . . . . . . . .

Year of Initial
Investment

Locations

Canada
Los Angeles, New York, Netherlands, UK
San Francisco, Los Angeles, New York and other
US Locations, China, France, Singapore, UK
New York, Netherlands, Canada, UK, China
Canada
Canada
Canada
Chicago
Minneapolis
New York, UK
Miami, Boulder, Los Angeles, UK, Sweden,
Denmark, Brazil, China
Detroit, Cleveland, Los Angeles, UK
Canada, New York, India
Los Angeles
New York, Los Angeles, China
New York, UK
New York, Canada, China, UK
UK
New York
Canada
New York, Canada, UK
New York
Canada, New York
New York, UK, Canada
New York
Washington, D.C.

New York, Detroit, Atlanta, Los Angeles
New York
Detroit, Los Angeles
New York
Austin
New York
Minneapolis, San Francisco
Canada, New York, UK
New York, San Francisco, UK
New York
New York
Connecticut, Pennsylvania
Ft. Lauderdale
Canada
Canada
San Diego
Minneapolis
Redwood City, New York, India

1993
2010

2010
2011
2005
2004
1989
2000
1999
2011

2001
2012
2014
2004
2007
2014
2004
2014
2009
2010
2010
2014
2014
2010
2011
2014
2010
2010
2015
2013
2011
2015
2010
2004
1998
2007
2010
2010
1998
2010
2013
1993
2004
2000
2015

3

Competition

In the competitive, highly fragmented marketing and communications industry, MDC’s Partner Firms
compete for business and talent with the operating subsidiaries of large global holding companies such as
Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and
Havas SA. These global holding companies generally have greater resources than those available to MDC and
its subsidiaries, and such resources may enable them to aggressively compete with the Company’s marketing
communications businesses. Each of MDC’s Partner Firms also faces competition from numerous independent
agencies that operate in multiple markets, as well as newer competitors such as IT consulting, tech platforms,
and other services ﬁrms that have begun to offer marketing-related services. MDC’s Partner Firms must
compete with all of these other companies to maintain existing client relationships and to obtain new clients
and assignments. MDC’s Partner Firms compete at this level by providing clients with disruptive marketing
ideas and strategies that are focused on increasing clients’ revenues and proﬁts. These existing and potential
clients include multinational corporations and national companies with mid-to-large sized marketing budgets.
MDC also beneﬁts from cooperation among its entrepreneurial Partner Firms through referrals and the sharing
of both services and expertise, which enables MDC to service clients’ varied marketing needs around the
world by crafting custom integrated solutions.

A Partner Firm’s ability to compete for new clients is affected in some instances by the policy, which
many advertisers and marketers impose, of not permitting their agencies to represent competitive accounts in
the same market. In the vast majority of cases, however, MDC’s consistent maintenance of separate,
independent operating companies has enabled MDC to represent competing clients across its network.

Industry Trends

There are several recent economic and industry trends that affect or may be expected to affect the
Company’s results of operations. Historically, advertising has been the primary service provided by the
marketing communications industry. However, as clients aim to establish one-to-one relationships with
customers, and more accurately measure the effectiveness of their marketing expenditures, specialized and
digital communications services and database marketing and analytics are consuming a growing portion of
marketing dollars. The Company believes these changes in the way consumers interact with media is
increasing the demand for a broader range of non-advertising marketing communications services (i.e., direct
marketing, sales promotion, interactive, mobile, strategic communications and public relations), which we
expect could have a positive impact on our results of operations. In addition, the rise of technology and data
solutions have rendered scale less crucial as it once was in areas such as media buying, creating signiﬁcant
opportunities for agile and modern players. Global marketers now demand breakthrough and integrated
creative ideas, and no longer require traditional brick-and-mortar communications partners in every market to
optimize the effectiveness of their marketing efforts. Combined with the fragmentation of the media landscape,
these factors provide new opportunities for small to mid-sized communications companies like those in the
MDC network. In addition, marketers now require ever greater speed-to-market to drive ﬁnancial returns on
their marketing and media investment, causing them to turn to more nimble, entrepreneurial and collaborative
communications ﬁrms like MDC Partner Firms.

As client procurement departments have focused increasingly on marketing services company fees in

recent years, the Company has invested in resources to work with client procurement departments to ensure
that we are able to deliver against client goals in a mutually beneﬁcial way. For example, the Company has
explored new compensation models, such as performance-based incentive payments and equity, in order to
greater align our success with our clients. These incentive payments may offset negative pricing pressure from
client procurement departments.

Clients

The Company serves clients in virtually every industry, and in many cases, the same clients in various
locations, and through several Partner Firms and across many disciplines. Representation of a client rarely
means that MDC handles marketing communications for all brands or product lines of the client in every
geographical location. For further information regarding revenues and long-lived assets on a geographical
basis for each of the last three years, see Note 14 of the Notes to the Consolidated Financial Statements.

4

MDC’s agencies have written contracts with many of their clients. As is customary in the industry, these

contracts generally provide for termination by either party on relatively short notice, usually 90 days. See
‘‘Management’s Discussion and Analysis of Financial Condition and Results of Operations — Executive
Overview’’ for a further discussion of MDC’s arrangements with its clients.

During 2015, 2014 and 2013, the Company did not have a client that accounted for 5% or more of
revenues. In addition, MDC’s ten largest clients (measured by revenue generated) accounted for 24%, 24%
and 27% of 2015, 2014 and 2013 revenues, respectively.

Employees

As of December 31, 2015, MDC and its subsidiaries had the following number of employees:

Segment
Advertising and Communications Segment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

Total
5,598
92
5,690

See ‘‘Management’s Discussion and Analysis of Financial Condition and Results of Operations’’ for a

discussion of the effect of cost of services sold on MDC’s historical results of operations. Because of the
personal service character of the marketing communications businesses, the quality of personnel is of crucial
importance to MDC’s continuing success. MDC considers its relations with its employees to be satisfactory.

Effect of Environmental Laws

MDC believes it is substantially in compliance with all regulations concerning the discharge of materials

into the environment, and such regulations have not had a material effect on the capital expenditures or
operations of MDC.

5

Item 1A. Risk Factors

The following factors could adversely affect the Company’s revenues, results of operations or ﬁnancial

condition. See also ‘‘Forward-Looking Statements.’’

The Company is the subject of an ongoing SEC investigation, which could divert management’s attention
and result in substantial investigation expenses, monetary ﬁnes and other possible remedies.

On October 5, 2014, the Company received a subpoena from the SEC. In a letter accompanying the

subpoena, the SEC stated that it is conducting an investigation of the Company. See ‘‘Item 3 — Legal
Proceedings’’ for more information about the subpoena and related matters. The SEC’s subpoena requested the
production of documents and communications that, among other things, relate to: (i) reimbursement of
expenses on behalf of the Company’s then-current CEO, Miles Nadal; (ii) the Company’s goodwill and related
accounting practices; and (iii) information relating to trading in the Company’s securities by third parties. The
investigation is ongoing and the Company is fully cooperating with the SEC.

In connection with this production of documents, the Company formed a Special Committee of

independent directors to review, among other things, certain matters relating to the reimbursement of expenses
incurred by Mr. Nadal. The Special Committee conducted an extensive review of perquisites and payments
made by the Company on behalf of Mr. Nadal during the period 2009 through 2014. These payments included
medical expenses, travel and commutation expenses, charitable donations and other expenses which lacked
appropriate substantiation, over a six (6) year period. On July 20, 2015, Mr. Nadal resigned from his position
as CEO and from his position as a member and Chairman of the Board of Directors. In connection with his
resignation, through December 31, 2015, Mr. Nadal paid the Company for the expenses for which the
Company sought reimbursement, in an aggregate amount equal to $11,285,000. In addition, Mr. Nadal agreed
to repay the Company $10,581,605 in connection with amounts required to be repaid pursuant to prior cash
bonus awards.

While the Company believes that these repayments and additional remedial actions implemented are an

appropriate response to the ﬁndings identiﬁed by the Special Committee to date, the ultimate outcome of
the SEC’s investigation and amount of resources needed to resolve regulatory actions and requests is
unpredictable and may remain unknown for a long period of time. The SEC may choose to expand the scope
of its investigation or initiate an enforcement action to bring charges against the Company or one or more
members of the Company’s former management. In addition, the SEC may seek to impose substantial
monetary sanctions. Our exposure under these matters will also include our indemniﬁcation obligations to
current and former officers and directors against losses incurred in connection with these matters, including
reimbursement of legal fees.

Although we maintain insurance for claims and lawsuits of this nature, our insurance coverage does

not apply in all circumstances and may be denied or insufficient to cover the costs related to the SEC
investigation and the fees and potential damages and/or settlement costs relating to the recently ﬁled class
action lawsuits. Moreover, adverse publicity associated with regulatory actions and investigations could
decrease client demand for our partner agencies’ services. As a result, the SEC investigation and the recently
ﬁled securities class action lawsuits described in more detail under ‘‘Item 3 — Legal Proceedings,’’ could have
a material adverse effect on our business, reputation, ﬁnancial condition, results of operations, liquidity and
the trading price of our Class A shares.

6

Future economic and ﬁnancial conditions could adversely impact our ﬁnancial condition and results.

Economic and ﬁnancial conditions deteriorated sharply in the latter part of 2008, and these deteriorating

conditions continued in 2009 and 2010. In 2011 through 2015, the United States experienced modest
economic growth, but the pace of the global economic recovery has recently become more uncertain and a
future economic downturn could renew reductions in client spending levels and adversely affect our results of
operations and ﬁnancial position in 2016.

a. As a marketing services company, our revenues are highly susceptible to declines as a result of

unfavorable economic conditions.

Global economic conditions affect the advertising and marketing services industry more severely than

other industries. In the past, some clients have responded to weakening economic conditions with reductions
to their marketing budgets, which include discretionary components that are easier to reduce in the short term
than other operating expenses. This pattern may recur in the future. Decreases in our revenue would
negatively affect our ﬁnancial results, including a reduction of our estimates of free cash ﬂow from operations.

b. If our clients experience ﬁnancial distress, their weakened ﬁnancial position could negatively affect our

own ﬁnancial position and results.

We have a diverse client base, and at any given time, one or more of our clients may experience ﬁnancial

difficulty, ﬁle for bankruptcy protection or go out of business. The unfavorable economic and ﬁnancial
conditions that have impacted many sectors of the global economy could result in an increase in client
ﬁnancial difficulties that affect us. The direct impact on us could include reduced revenues and write offs of
accounts receivable. If these effects were severe, the indirect impact could include impairments of goodwill,
covenant violations relating to MDC’s senior secured revolving credit agreement (the ‘‘Credit Agreement’’) or
the $735 million aggregate principal amount of 6.75% notes due 2020 (the ‘‘6.75% Notes’’), or reduced
liquidity. Our ten largest clients (measured by revenue generated) accounted for 24% of our revenue in 2015.

c. Conditions in the credit markets could adversely impact our results of operations and ﬁnancial

position.

Turmoil in the credit markets or a contraction in the availability of credit would make it more difficult
for businesses to meet their capital requirements and could lead clients to change their ﬁnancial relationship
with their vendors, including us. If that were to occur, it could materially adversely impact our results of
operations and ﬁnancial position.

MDC competes for clients in highly competitive industries.

The Company operates in a highly competitive environment in an industry characterized by numerous
ﬁrms of varying sizes, with no single ﬁrm or group of ﬁrms having a dominant position in the marketplace.
MDC is, however, smaller than several of its larger industry competitors. Competitive factors include creative
reputation, management, personal relationships, quality and reliability of service and expertise in particular
niche areas of the marketplace. In addition, because a ﬁrm’s principal asset is its people, barriers to entry are
minimal, and relatively small ﬁrms are, on occasion, able to take all or some portion of a client’s business
from a larger competitor.

While many of MDC’s client relationships are long-standing, companies put their advertising and
marketing services businesses up for competitive review from time to time, including at times when clients
enter into strategic transactions or experienced senior management changes. From year to year, the identities
of MDC’s ten largest customers may change, as a result of client losses and additions and other factors. To the
extent that the Company fails to maintain existing clients or attract new clients, MDC’s business, ﬁnancial
condition and operating results may be affected in a materially adverse manner.

The loss of lines of credit under the Credit Agreement could adversely affect MDC’s liquidity and our
ability to implement MDC’s acquisition strategy and fund any put options if exercised.

MDC uses amounts available under the Credit Agreement, together with cash ﬂow from operations, to

fund its working capital needs, to fund the exercise of put option obligations and to fund our strategy of

7

making selective acquisitions of ownership interests in entities in the marketing communications services
industry, including through contingent deferred acquisition payments.

The Company is currently in compliance with all of the terms and conditions of the Credit Agreement. If,

however, events were to occur, which result in MDC losing all or a substantial portion of its available credit
under the Credit Agreement, or if MDC was prevented from accessing such lines of credit due to other
restrictions such as those in the indenture governing the 6.75% Notes, MDC could be required to seek other
sources of liquidity. In addition, if MDC were unable to replace this source of liquidity, then MDC’s ability to
fund its working capital needs and any contingent obligations with respect to put options or contingent
deferred acquisition payments would be materially adversely affected.

We have signiﬁcant contingent obligations related to deferred acquisition consideration and minority
interests in our subsidiaries, which will require us to utilize our cash ﬂow and/or to incur additional debt to
satisfy.

The Company has made a number of acquisitions for which it has deferred payment of a portion of the
purchase price, usually for a period between one to ﬁve years after the acquisition. The deferred acquisition
consideration is generally payable based on achievement of certain thresholds of future earnings of the
acquired company and, in certain cases, also based on the rate of growth of those earnings. Once any
contingency is resolved, the Company may pay the contingent consideration over time.

The Company records liabilities on its balance sheet for deferred acquisition payments at their estimated
value based on the current performance of the business, which are re-measured each quarter. At December 31,
2015, these aggregate liabilities were $347.1 million, of which $130.4 million, $104.9 million, $39.0 million
and $72.8 million would be payable in 2016, 2017, 2018 and thereafter, respectively.

In addition to the Company’s obligations for deferred acquisition consideration, managers of certain of

the Company’s acquired subsidiaries hold minority interests in such subsidiaries. In the case of certain
minority interests related to acquisitions, such managers are entitled to a proportionate distribution of earnings
from the relevant subsidiary, which is recognized on the Company’s consolidated income statement under
‘‘Net income attributable to the noncontrolling interests.’’

Minority shareholders often have the right to require the Company to purchase all or part of its interest,

either at speciﬁed dates or upon the termination of such shareholder’s employment with the subsidiary or
death (put rights). In addition, the Company usually has rights to call minority shareholders’ interests at a
speciﬁed date. The purchase price for both puts and calls is typically calculated based on speciﬁed formulas
tied to the ﬁnancial performance of the subsidiary.

The Company recorded $69.5 million on its December 31, 2015 balance sheet as Redeemable
Noncontrolling Interests for its estimated obligations in respect of minority shareholder put and call rights
based on the current performance of the subsidiaries, $18.0 million of which related to put rights for which, if
exercised, the payments are due at speciﬁed dates, with the remainder of Redeemable Noncontrolling Interests
attributable to put or call rights exercisable only upon termination of employment or death. No estimated
obligation is recorded on the balance sheet for minority interests for which the Company has a call right but
the minority holder has no put right.

Payments to be made by the Company in respect of deferred acquisition consideration and minority

shareholder put rights may be signiﬁcantly higher than the estimated amounts described above because the
actual obligation adjusts based on the performance of the acquired businesses over time, including future
growth in earnings from the calculations made at December 31, 2015. Similarly, the payments made by the
Company under call rights would increase with growth in earnings of the acquired businesses. The Company
expects that deferred contingent consideration and minority share interests for managers may be features of
future acquisitions that it may undertake and that it may also grant similar minority share interests to
managers of its subsidiaries unrelated to acquisitions.

The Company expects that its obligations in respect of deferred acquisition consideration and payments to

minority shareholders under put and call rights will be a signiﬁcant use of the Company’s liquidity in the
foreseeable future, whether in the form of free cash ﬂow or borrowings under the Company’s revolving credit

8

agreement or from other funding sources. For further information, see the disclosure under the heading
‘‘Business — Ownership Information’’ and the heading ‘‘Liquidity and Capital Resources’’.

MDC may not realize the beneﬁts it expects from past acquisitions or acquisitions MDC may make in the
future.

MDC’s business strategy includes ongoing efforts to engage in material acquisitions of ownership

interests in entities in the marketing communications services industry. MDC intends to ﬁnance these
acquisitions by using available cash from operations and through incurrence of debt or bridge ﬁnancing, either
of which may increase its leverage ratios, or by issuing equity, which may have a dilutive impact on its
existing shareholders. At any given time MDC may be engaged in a number of discussions that may result in
one or more material acquisitions. These opportunities require conﬁdentiality and may involve negotiations
that require quick responses by MDC. Although there is uncertainty that any of these discussions will result in
deﬁnitive agreements or the completion of any transactions, the announcement of any such transaction may
lead to increased volatility in the trading price of its securities.

Our expenses have, in recent periods, increased at a greater rate than revenues, which in part reﬂects both

the increase in expenses for deferred acquisition consideration and from our investment in headcount for
certain growth initiatives. Should our acquisitions continue to outperform current expectations, expenses for
deferred acquisition consideration could increase as well in future periods. If our growth initiatives do not
provide sufficient revenue to offset the incremental costs in future periods, proﬁts could be reduced and
severance expense could be incurred in order to return to targeted proﬁt margins over time.

The success of acquisitions or strategic investments depends on the effective integration of newly
acquired businesses into MDC’s current operations. Such integration is subject to risks and uncertainties,
including realization of anticipated synergies and cost savings, the ability to retain and attract personnel and
clients, the diversion of management’s attention from other business concerns, and undisclosed or potential
legal liabilities of the acquired company. MDC may not realize the strategic and ﬁnancial beneﬁts that it
expects from any of its past acquisitions, or any future acquisitions.

MDC’s business could be adversely affected if it loses key clients or executives.

MDC’s strategy has been to acquire ownership stakes in diverse marketing communications businesses to

minimize the effects that might arise from the loss of any one client or executive. The loss of one or more
clients could materially affect the results of the individual Partner Firms and the Company as a whole.
Management succession at our operating units is very important to the ongoing results of the Company
because, as in any service business, the success of a particular agency is dependent upon the leadership of key
executives and management personnel. If key executives were to leave our operating units, the relationships
that MDC has with its clients could be adversely affected.

MDC’s ability to generate new business from new and existing clients may be limited.

To increase its revenues, MDC needs to obtain additional clients or generate demand for additional
services from existing clients. MDC’s ability to generate initial demand for its services from new clients and
additional demand from existing clients is subject to such clients’ and potential clients’ requirements,
pre-existing vendor relationships, ﬁnancial conditions, strategic plans and internal resources, as well as the
quality of MDC’s employees, services and reputation and the breadth of its services. To the extent MDC
cannot generate new business from new and existing clients due to these limitations, MDC’s ability to grow
its business and to increase its revenues will be limited.

MDC’s business could be adversely affected if it loses or fails to attract key employees.

Employees, including creative, research, media, account and practice group specialists, and their skills

and relationships with clients, are among MDC’s most important assets. An important aspect of MDC’s
competitiveness is its ability to retain key employee and management personnel. Compensation for these key
employees is an essential factor in attracting and retaining them, and MDC may not offer a level of
compensation sufficient to attract and retain these key employees. If MDC fails to hire and retain a sufficient
number of these key employees, it may not be able to compete effectively. If key executives were to leave our
operating units, the relationships that MDC has with its clients could be adversely affected.

9

MDC is exposed to the risk of client defaults.

MDC’s agencies often incur expenses on behalf of their clients for productions in order to secure a
variety of media time and space, in exchange for which they receive a fee. The difference between the gross
cost of the production and media and the net revenue earned by us can be signiﬁcant. While MDC takes
precautions against default on payment for these services (such as credit analysis and advance billing of
clients) and has historically had a very low incidence of default, MDC is still exposed to the risk of
signiﬁcant uncollectible receivables from our clients. The risk of a material loss could signiﬁcantly increase in
periods of severe economic downturn. Such a loss could have a material adverse effect on our results of
operations and ﬁnancial position.

MDC’s results of operations are subject to currency ﬂuctuation risks.

Although MDC’s ﬁnancial results are reported in US Dollars, a portion of its revenues and operating
costs are denominated in currencies other than the US Dollar. As a result, ﬂuctuations in the exchange rate
between the US Dollar and other currencies, particularly the Canadian Dollar, may affect MDC’s ﬁnancial
results and competitive position.

Goodwill and intangible assets may become impaired.

We have recorded a signiﬁcant amount of goodwill and intangible assets in our consolidated ﬁnancial
statements in accordance with US GAAP resulting from our acquisition activities, which principally represents
the specialized know-how of the workforce at the agencies we have acquired. We test, at least annually, the
carrying value of goodwill for impairment, as discussed in Note 2 of the Notes to the Consolidated Financial
Statements included herein. The estimates and assumptions about future results of operations and cash ﬂows
made in connection with the impairment testing could differ from future actual results of operations and cash
ﬂows. While we have concluded, for each year presented in our ﬁnancial statements, that our goodwill and
intangible assets relating to continuing operations is not impaired, future events could cause us to conclude
that the asset values associated with a given operation may become impaired. Any resulting impairment loss
could materially adversely affect our results of operations and ﬁnancial condition. For the year ended
December 31, 2014, a goodwill write off of $15.6 million was included in the loss from discontinued
operations as a result of MDC’s decision to strategically sell the net assets of Accent Marketing Services,
L.L.C. (‘‘Accent’’).

MDC is subject to regulations and litigation risk that could restrict our activities or negatively impact our
revenues.

Advertising and marketing communications businesses are subject to government regulation, both

domestic and foreign. There has been an increasing tendency in the United States on the part of advertisers to
resort to litigation and self-regulatory bodies to challenge comparative advertising on the grounds that the
advertising is false and deceptive. Moreover, there has recently been an expansion of speciﬁc rules,
prohibitions, media restrictions, labeling disclosures, and warning requirements with respect to advertising for
certain products and the usage of personally identiﬁable information. Representatives within government
bodies, both domestic and foreign, continue to initiate proposals to ban the advertising of speciﬁc products
and to impose taxes on or deny deductions for advertising which, if successful, may have an adverse effect on
advertising expenditures and consequently MDC’s revenues.

Certain of MDC’s agencies produce software and e-commerce tools for their clients, and these product
offerings have become increasingly subject to litigation based on allegations of patent infringement or other
violations of intellectual property rights. As we expand these product offerings, the possibility of an
intellectual property claim against us grows. Any such claim, with or without merit, could result in costly
litigation and distract management from day-to-day operations and may result in us deciding to enter into
license agreements to avoid ongoing patent litigation costs. If we are not successful in defending such claims,
we could be required to stop offering these services, pay monetary amounts as damages, enter into royalty or
licensing arrangements, or satisfy indemniﬁcation obligations that we have with some of our clients. Such
arrangements may cause our operating margins to decline.

In addition, laws and regulations related to user privacy, use of personal information and internet tracking
technologies have been proposed or enacted in the United States and certain international markets. These laws

10

and regulations could affect the acceptance of the internet as an advertising medium. These actions could
affect our business and reduce demand for certain of our services, which could have a material adverse effect
on our results of operations and ﬁnancial position.

We rely extensively on information technology systems.

We rely on information technologies and infrastructure to manage our business, including digital storage

of client marketing and advertising information, developing new business opportunities and processing
business transactions. Our information technology systems are potentially vulnerable to system failures and
network disruptions, malicious intrusion and random attack. While we have taken what we believe are prudent
measures to protect our data and information technology systems, we cannot assure you that our efforts will
prevent system failures or network disruptions or breaches in our systems. Any such breakdowns or breaches
in our systems or data-protection policies could adversely affect our reputation or business.

The indenture governing the 6.75% Notes and the Credit Agreement governing our secured line of credit
contain various covenants that limit our discretion in the operation of our business.

The indenture governing the 6.75% Notes and the Credit Agreement governing our lines of credit contain

various provisions that limit our discretion in the operation of our business by restricting our ability to:

•

•

•

•

•

•

•

•

•

•

•

•

•

sell assets;

pay dividends and make other distributions;

redeem or repurchase our capital stock;

incur additional debt and issue capital stock;

create liens;

consolidate, merge or sell substantially all of our assets;

enter into certain transactions with our affiliates;

make loans, investments or advances;

repay subordinated indebtedness;

undergo a change in control;

enter into certain transactions with our affiliates;

engage in new lines of business; and

enter into sale and leaseback transactions.

These restrictions on our ability to operate our business in our discretion could seriously harm our
business by, among other things, limiting our ability to take advantage of ﬁnancing, mergers and acquisitions
and other corporate opportunities. The Credit Agreement is subject to various additional covenants, including a
senior leverage ratio, a total leverage ratio, a ﬁxed charge coverage ratio, and a minimum EBITDA level (as
deﬁned). Events beyond our control could affect our ability to meet these ﬁnancial tests, and we cannot assure
you that they will be met.

Our substantial indebtedness could adversely affect our cash ﬂow and prevent us from fulﬁlling our
obligations, including the 6.75% Notes.

As of December 31, 2015, MDC had $741.5 million, inclusive of original issue premium, of

indebtedness. In addition, we expect to make additional drawings under the Credit Agreement from time to
time. Our ability to pay principal and interest on our indebtedness is dependent on the generation of cash ﬂow
by our subsidiaries. Our subsidiaries’ business may not generate sufficient cash ﬂow from operations to meet
MDC’s debt service and other obligations. If we are unable to meet our expenses and debt service obligations,
we may need to obtain additional debt, reﬁnance all or a portion of our indebtedness on or before maturity,
sell assets or raise equity. We may not be able to obtain additional debt, reﬁnance any of our indebtedness,

11

sell assets or raise equity on commercially reasonable terms or at all, which could cause us to default on our
obligations and impair our liquidity. Our inability to generate sufficient cash ﬂow to satisfy our debt
obligations, to obtain additional debt or to reﬁnance our obligations on commercially reasonable terms would
have a material adverse effect on our business, ﬁnancial condition and results of operations.

If we cannot make scheduled payments on our debt, we will be in default and, as a result, our debt
holders could declare all outstanding principal and interest to be due and payable; the lenders under the Credit
Agreement could terminate their commitments to loan us money and foreclose against the assets securing our
borrowings; and we could be forced into bankruptcy or liquidation. Our level of indebtedness could have
important consequences. For example it could:

•

•

•

•

•

•

•

make it more difficult for us to satisfy our obligations with respect to the 6.75% Notes;

make it difficult for us to meet our obligations with respect to our contingent deferred acquisition
payments;

limit our ability to increase our ownership stake in our Partner Firms;

increase our vulnerability to general adverse economic and industry conditions;

require us to dedicate a substantial portion of our cash ﬂow from operations to payments on our
indebtedness, thereby reducing the availability of our cash ﬂow to fund working capital and other
activities;

limit our ﬂexibility in planning for, or reacting to, changes in our business and the advertising
industry, which may place us at a competitive disadvantage compared to our competitors that have
less debt; and

limit, particularly in concert with the ﬁnancial and other restrictive covenants in our indebtedness,
our ability to borrow additional funds or take other actions.

Despite our current debt levels, we may be able to incur substantially more indebtedness, which could
further increase the risks associated with our leverage.

We may incur substantial additional indebtedness in the future. The terms of our Credit Agreement and

the indenture governing the 6.75% Notes permit us and our subsidiaries to incur additional indebtedness
subject to certain limitations. If we or our subsidiaries incur additional indebtedness, the related risks that we
face could increase.

We are a holding company dependent on our subsidiaries for our ability to service our debt and pay
dividends.

MDC is a holding company with no operations of our own. Consequently, our ability to service our debt

and to pay cash dividends on our common stock is dependent upon the earnings from the businesses
conducted by our subsidiaries. Our subsidiaries are separate and distinct legal entities and have no obligation
to provide us with funds for our payment obligations, whether by dividends, distributions, loans or other
payments. Although our operating subsidiaries have generally agreed to allow us to consolidate and ‘‘sweep’’
cash, subject to the timing of payments due to minority holders, any distribution of earnings to us from our
subsidiaries is contingent upon the subsidiaries’ earnings and various other business considerations. Also, our
right to receive any assets of any of our subsidiaries upon their liquidation or reorganization, and therefore the
right of the holders of common stock to participate in those assets, will be structurally subordinated to the
claims of that subsidiary’s creditors. In addition, even if we were a creditor of any of our subsidiaries, our
rights as a creditor would be subordinate to any security interest in the assets of our subsidiaries and any
indebtedness of our subsidiaries senior to that held by us.

We could change or suspend our existing dividend practice in the future.

The declaration and payment of dividends on our common stock is at the discretion of MDC’s board of

directors and will depend upon limitations contained in our Credit Agreement and the indenture governing the
6.75% Notes, future earnings, capital requirements, our general ﬁnancial condition and general business

12

conditions. MDC’s practice is to pay dividends only out of excess free cash ﬂow from operations, and in the
event that worsening economic conditions, disruptions in the credit markets or other factors have a signiﬁcant
effect on our liquidity, MDC’s board of directors could decide to reduce or suspend dividend payments in
the future.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

See the notes to the Company’s consolidated ﬁnancial statements included in this Annual Report for a
discussion of the Company’s lease commitments and ‘‘Management’s Discussion and Analysis of Financial
Condition and Results of Operations’’ for the impact of occupancy costs on the Company’s operating
expenses.

The Company maintains office space in many cities in the United States, Canada, Europe, Asia and South

America. This space is primarily used for office and administrative purposes by the Company’s employees in
performing professional services. This office space is in suitable and well-maintained condition for MDC’s
current operations. All of the Company’s materially important office space is leased from third parties with
varying expiration dates. Certain of these leases are subject to rent reviews or contain various escalation
clauses and certain of our leases require our payment of various operating expenses, which may also be
subject to escalation. In addition, leases related to the Company’s non-US businesses are denominated in
currencies other than US Dollars and are therefore subject to changes in foreign exchange rates.

Item 3. Legal Proceedings
SEC Investigation

The Company’s operating entities are involved in legal proceedings of various types. While any litigation

contains an element of uncertainty, the Company has no reason to believe that the outcome of such
proceedings or claims will have a material adverse effect on its ﬁnancial condition or results of operations,
except as set forth below and under ‘‘Item 1A — Risk Factors’’ of this Annual Report in connection with the
SEC investigation and related litigation.

MDC Partners is committed to the highest standards of corporate governance and transparency in its
reporting practices. Since October 5, 2014, the Company has been actively cooperating with the production of
documents in response to a subpoena it received from the SEC. In a letter accompanying the subpoena, the
SEC stated that it is conducting an investigation of the Company. The SEC’s subpoena requests the production
of documents and communications that, among other things, relate to: (i) reimbursement of expenses on behalf
of the Company’s then-current CEO, Miles Nadal; (ii) the Company’s goodwill and related accounting
practices; and (iii) information relating to trading in the Company’s securities by third parties. The
investigation is ongoing and the Company is fully cooperating with the SEC.

In 2014, the Company formed a Special Committee of independent directors to review, among other

things, certain matters relating to the reimbursement of expenses incurred by Mr. Nadal. The Special
Committee is being advised by Bruch Hanna LLP, as special independent advisor, and by Simpson Thacher &
Bartlett LLP, as legal counsel. The Special Committee, through its counsel, conducted an extensive review of
perquisites and payments made by the Company on behalf of Mr. Nadal during the period 2009 through 2014.
These payments included medical expenses, travel and commutation expenses, charitable donations and other
expenses that lacked appropriate substantiation, over a six (6) year period. Following this review, through
December 31, 2015, Mr. Nadal paid the Company for the expenses for which the Company sought
reimbursement, in an aggregate amount of $11,285,000.

On July 20, 2015, Mr. Nadal resigned from his position as CEO and from his position as a member and

Chairman of the Board of Directors. Mr. Nadal further agreed to repay the Company $10,581,605 in
connection with repayment obligations pursuant to prior cash bonus awards. Through December 31, 2015,
Mr. Nadal has paid $2.5 million of this amount, and is obligated to repay the remaining balance in three
installments, with the last to be paid on December 31, 2017. Michael Sabatino, the Company’s former Chief
Accounting Officer, also resigned, effective on July 20, 2015, and repaid $208,535 to the Company pursuant
to prior cash bonus awards.

13

The Company has also continued to cooperate fully with the SEC in connection with its ongoing review

of historical goodwill and related accounting matters. Speciﬁcally, the Company engaged an independent
accounting ﬁrm to review and assess the Company’s historical goodwill accounting. The Company believes
that its historical goodwill impairment and related accounting analysis is appropriate and has been applied in
accordance with US GAAP in all material respects.

Class Action Litigation

On July 31, 2015, North Collier Fire Control and Rescue District Fireﬁghter Pension Plan (‘‘North

Collier’’) ﬁled a putative class action suit in the Southern District of New York, naming as defendants the
Company, CFO David Doft, Mr. Nadal, and Mr. Sabatino. On December 11, 2015, North Collier and co-lead
plaintiff Plymouth County Retirement Association ﬁled an amended complaint, adding two additional
defendants, Mr. Gendel and Senator Kirby. The plaintiff alleges in the amended complaint violations of
§10(b), Rule 10b-5, and §20 of the Securities Exchange Act of 1934, based on allegedly materially false and
misleading statements in the Company’s SEC ﬁlings and other public statements regarding the Company’s
ﬁnancial disclosures, executive compensation, goodwill accounting, and internal controls. The Company
intends to vigorously defend this suit.

On August 7, 2015, Roberto Paniccia issued a Statement of Claim in the Ontario Superior Court of
Justice in the City of Brantford, Ontario seeking to certify a class action suit naming as Defendants the
Company, former CEO Miles S. Nadal, former CAO Michael C. Sabatino, CFO David Doft and BDO USA,
LLP. The Plaintiff alleges violations of section 138.1 of the Ontario Securities Act (and equivalent legislation
in other Canadian provinces and territories) as well as common law misrepresentation based on allegedly
materially false and misleading statements in the Company’s public statements, as well as omitting to disclose
material facts with respect to an SEC investigation. The Company also intends to vigorously defend this suit
as well.

Item 4. Mine Safety Disclosures

Not applicable.

14

PART II

Item 5. Market for Registrant’s Common Equity Related Stockholder Matters and Issuer Purchases of
Equity Securities

Market Information and Holders of Class A Subordinate Voting Shares

The principal market on which the Company’s Class A subordinate voting shares are traded is the
NASDAQ National Market (‘‘NASDAQ’’) (symbol: ‘‘MDCA’’). As of February 19, 2016, the approximate
number of registered holders of our Class A subordinate voting shares, including those whose shares are held
in nominee name, was 800. Quarterly high and low sales prices per share of the Company’s Class A
subordinate voting shares, as reported on NASDAQ, for each quarter in the years ended December 31, 2015
and 2014, were as follows:

Quarter Ended

NASDAQ

High

Low

($ per Share)

March 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
March 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26.62
25.48
22.71
23.45
28.65
28.64
20.99
22.55

20.55
19.31
18.54
17.99
21.20
18.00
16.15
18.25

As of February 19, 2016, the last reported sale price of the Class A subordinate voting shares was $19.81

on NASDAQ. Effective November 11, 2015, the Company voluntarily delisted its shares from the Toronto
Stock Exchange (‘‘TSX’’). The Company determined that the relatively low trading volume of its shares on
the TSX did not justify the ﬁnancial and administrative costs associated with a dual listing.

Dividend Practice

In 2015, MDC’s board of directors declared the following dividends: a $0.21 per share quarterly dividend

to all shareholders of record as of the close of business on March 5, 2015; a $0.21 per share quarterly
dividend to all shareholders of record as of the close of business on May 8, 2015; a $0.21 per share quarterly
dividend to all shareholders of record as of the close of business on August 18, 2015; and a $0.21 per share
quarterly dividend to all shareholders of record as of the close of business on November 11, 2015.

In 2014, MDC’s board of directors declared the following dividends: a $0.18 per share quarterly dividend

to all shareholders of record as of the close of business on March 4, 2014; a $0.18 per share quarterly
dividend to all shareholders of record as of the close of business on May 5, 2014; a $0.19 per share quarterly
dividend to all shareholders of record as of the close of business on August 5, 2014; and a $0.19 per share
quarterly dividend to all shareholders of record as of the close of business on November 10, 2014.

MDC’s practice is to pay dividends only out of excess free cash ﬂow from operations. MDC is further

limited in the extent to which we are able to pay dividends under our Credit Agreement and the indenture
governing the 6.75% Notes. The payment of any future dividends will be at the discretion of MDC’s board of
directors and will depend upon limitations contained in our Credit Agreement and the indenture governing the
6.75% Notes, future earnings, capital requirements, our general ﬁnancial condition and general business
conditions.

15

Securities Authorized for Issuance Under Equity Compensation Plans

The following table sets forth information regarding securities issued under our equity compensation

plans as of December 31, 2015:

Number of Securities to
Be Issued Upon
Exercise of Outstanding
Options, Warrants and
Rights
(a)

Weighted Average
Exercise Price of
Outstanding Options,
Warrants and Rights
(b)

Number of Securities
Remaining Available for
Future Issuance
[Excluding Column (a)]
(c)

Equity compensation plans

approved by stockholders . . . .

Equity compensation plans not

approved by stockholders . . . .
. . . . . . . . . . . . . . . . .
Total

75,000

—
75,000

$5.28

—
5.28

1,123,772

—
1,123,772

On May 26, 2005, the Company’s shareholders approved the 2005 Stock Incentive Plan, which provides

for the issuance of 3.0 million Class A shares. On June 2, 2009 and June 1, 2007, the Company’s shareholders
approved amendments to the 2005 Stock Incentive Plan, which increased the number of shares available for
issuance to 6.75 million Class A shares. In addition, the plan was amended to allow shares under this plan to
be used to satisfy share obligations under the Stock Appreciation Rights Plan (the ‘‘SARS Plan’’). On
May 30, 2008, the Company’s shareholders approved the 2008 Key Partner Incentive Plan, which provides for
the issuance of 900,000 Class A shares. On June 1, 2011, the Company’s shareholders approved the 2011
Stock Incentive Plan, which provides for the issuance of up to 3.0 million Class A shares. In June 2013, the
Company’s shareholders approved an amendment to the SARS Plan to permit the Company to issue shares
authorized under the SARS Plan to satisfy the grant and vesting of awards under the 2011 Stock Incentive
Plan.

See also Note 12 of the Notes to the Consolidated Financial Statements included herein.

Recent Sales of Unregistered Securities; Use of Proceeds from Registered Securities

None.

Purchase of Equity Securities by the Issuer and Affiliated Purchasers

For the twelve months ended December 31, 2015, the Company made no open market purchases of its

Class A shares or its Class B shares. Pursuant to its Credit Agreement and the indenture governing the 6.75%
Notes, the Company is currently limited from repurchasing its shares in the open market.

During 2015, the Company’s employees surrendered 96,777 Class A shares valued at approximately
$2.4 million in connection with the required tax withholding resulting from the vesting of restricted stock. The
Company paid these withholding taxes on behalf of the related employees. These Class A shares were
subsequently retired and no longer remain outstanding as of December 31, 2015.

Transfer Agent and Registrar for Common Stock

The transfer agent and registrar for the Company’s common stock is Canadian Stock Transfer Trust
Company (f/k/a CIBC Mellon Trust Company). Canadian Stock Transfer Trust Company operates a telephone
information inquiry line that can be reached by dialing toll-free 1-800-387-0825 or 416-643-5500.

Correspondence may be addressed to:
MDC Partners Inc.
C/o Canadian Stock Transfer Trust Company
P.O. Box 4202, Postal Station A
Toronto, Ontario M5W 0E4

16

Item 6. Selected Financial Data

The following selected ﬁnancial data should be read in connection with Item 7 — ‘‘Management’s
Discussion and Analysis of Financial Condition and Results of Operations’’ and the consolidated ﬁnancial
statements and related notes that are included in this Annual Report on Form 10-K.

2015

Years Ended December 31,
2013
(Dollars in Thousands, Except per Share Data)

2014

2012

2011

Operating Data
Revenues . . . . . . . . . . . . . . . . . . . . . . $1,326,256
72,110
Operating proﬁt (loss)
Income (loss) from continuing

. . . . . . . . . . . . . $

$1,223,512
87,749
$

$1,062,478
$ (34,594) $ (17,969) $

$ 972,973

$ 853,240
10,287

operations . . . . . . . . . . . . . . . . . . . . $ (22,022) $

4,093

$ (133,202) $ (73,448) $ (73,886)

Stock-based compensation included in

income (loss) from continuing
operations . . . . . . . . . . . . . . . . . . . . $

Loss per Share
Basic
Continuing operations attributable to

MDC Partners Inc. common
shareholders

. . . . . . . . . . . . . . . . . . $

Diluted
Continuing operations attributable to

MDC Partners Inc. common
shareholders

. . . . . . . . . . . . . . . . . . $
Cash dividends declared per share . . . . . $

17,796

$

17,696

$ 100,405

$

32,197

$

23,657

(0.62) $

(0.06) $

(2.96) $

(1.74) $

(1.88)

(0.62) $
$
0.84

(0.06) $
$
0.74

(2.96) $
$
0.46

(1.74) $
$
0.38

(1.88)
0.45

Financial Position Data
Total assets . . . . . . . . . . . . . . . . . . . . . $1,590,250
Total debt . . . . . . . . . . . . . . . . . . . . . . $ 741,508
Redeemable noncontrolling interests . . . . $
69,471
Deferred acquisition consideration . . . . . $ 347,104
N/A
Fixed charge coverage ratio . . . . . . . . .
16,764
Fixed charge deﬁciency . . . . . . . . . . . . $

$1,425,227
$1,648,890
$ 665,128
$ 743,127
$ 148,534
$ 194,951
$ 153,913
$ 205,368
1.23
N/A
N/A $ 134,754

$1,344,945
$ 431,703
$ 117,953
$ 196,446
N/A
63,240

$

$1,055,745
$ 385,174
$ 107,432
$ 137,223
N/A
27,780

$

A number of factors that should be considered when comparing the annual results shown above are as

follows:

Year Ended December 31, 2015

During 2015, the Company completed two acquisitions and a number of transactions with majority
owned subsidiaries. Please see Note 4 of the Notes to the Consolidated Financial Statements included herein
for a summary of these acquisitions.

In May 2015, the Company completed its previously announced sale of the net assets of Accent. For
further information, please see Note 10 of the Notes to the Consolidated Financial Statements included herein.

Year Ended December 31, 2014

During 2014, the Company completed a number of acquisitions and a number of transactions with

majority owned subsidiaries. Please see Note 4 of the Notes to the Consolidated Financial Statements included
herein for a summary of these acquisitions.

17

On April 2, 2014, the Company issued an additional $75 million aggregate principal amount of its
6.75% Notes. The additional notes were issued under the indenture governing the 6.75% Notes and treated as
a single series with the original 6.75% Notes. We received net proceeds from the offering of approximately
$77.5 million, and we used the proceeds for general corporate purposes, including the funding of deferred
acquisition consideration, working capital, acquisitions, and the repayment of the amount outstanding under
our senior secured revolving credit agreement.

During the quarter ended December 31, 2014, the Company made the decision to strategically sell the net
assets of Accent. All periods reﬂect these discontinued operations. For further information, please see Note 10
of the Notes to the Consolidated Financial Statements included herein.

Year Ended December 31, 2013

During 2013, the Company completed an acquisition and a number of transactions with majority owned

subsidiaries. Please see Note 4 of the Notes to the Consolidated Financial Statements included herein for a
summary of these acquisitions.

On March 20, 2013, the Company issued and sold $550 million aggregate principal amount of the

6.75% Notes. The 6.75% Notes are guaranteed on a senior unsecured basis by all of MDC’s existing and
future restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure the Credit
Agreement. The 6.75% Notes bear interest at a rate of 6.75% per annum, accruing from March 20, 2013.
Interest is payable semiannually in arrears in cash on May 1 and November 1 of each year, beginning on
October 1, 2013. The 6.75% Notes will mature on April 1, 2020, unless earlier redeemed or repurchased. The
6.75% Notes were sold in a private placement in reliance on exceptions from registration under the Securities
Act of 1933, as amended (the ‘‘Securities Act’’). The Company received net proceeds from the offering of the
6.75% Notes equal to approximately $537.6 million. The Company used the net proceeds to redeem all of its
existing 11% Notes, together with accrued interest, related premiums, fees and expenses and recorded a charge
for loss on redemption of notes of $55.6 million, including write offs of unamortized original issue premium
and debt issuance costs. Remaining proceeds were used for general corporate purposes. In addition, the
Company entered into an amended and restated $225 million senior secured revolving credit agreement due
2018.

In November 2013, stock-based compensation included a charge of $78.0 million relating to the cash

settlement of the outstanding Stock Appreciation Rights (‘‘SAR’s’’).

On November 15, 2013, the Company issued an additional $110 million aggregate principal amount of
the 6.75% Notes. The additional notes were issued under the indenture governing the 6.75% Notes and treated
as a single series with the original 6.75% Notes.

During 2013, the Company discontinued two subsidiaries and an operating division. All periods reﬂect
these discontinued operations. For further information, please see Note 10 of the Notes to the Consolidated
Financial Statements included herein.

Year Ended December 31, 2012

During 2012, the Company completed a number of acquisitions.

On December 10, 2012, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold

an additional $80 million aggregate principal amount of 11% Notes due 2016 (the ‘‘11% Notes’’). The
additional notes were issued under the indenture governing the 11% Notes and treated as a single series with
the original 11% Notes. The additional notes were sold in a private placement in reliance on exceptions from
registration under the Securities Act. The Company received net proceeds before expenses of $83.2 million,
which included an original issue premium of $4.8 million, and underwriter fees of $1.6 million. The Company
used the net proceeds of the offering to repay the outstanding balance under the Company’s revolving credit
agreement described elsewhere herein, and for general corporate purposes.

During 2012, the Company discontinued a subsidiary and certain operating divisions. All periods reﬂect

these discontinued operations. For further information, please see Note 10 of the Notes to the Consolidated
Financial Statements included herein.

18

Year Ended December 31, 2011

During 2011, the Company completed a number of acquisitions.

On April 19, 2011, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold an

additional $55 million aggregate principal amount of the 11% Notes. The additional notes were issued under
the indenture governing the 11% Notes and treated as a single series with the original 11% Notes. The
additional notes were sold in a private placement in reliance on exceptions from registration under the
Securities Act. The Company received net proceeds before expenses of $59.6 million, which included an
original issue premium of $6.1 million, and underwriter fees of $1.5 million. The Company used the net
proceeds of the offering to repay the outstanding balance under the Company’s revolving credit agreement
described elsewhere herein, and for general corporate purposes.

Effective December 31, 2011, the Company discontinued an operating division. All periods reﬂect this
discontinued operation. For further information, please see Note 10 of the Notes to the Consolidated Financial
Statements included herein.

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Unless otherwise indicated, references to a ‘‘ﬁscal year’’ means the Company’s year commencing on
January 1 of that year and ending December 31 of that year (e.g., ﬁscal year 2015 means the period beginning
January 1, 2015, and ending December 31, 2015).

The Company reports its ﬁnancial results in accordance with generally accepted accounting principles of

the United States of America (‘‘US GAAP’’). However, the Company has included certain non-US GAAP
ﬁnancial measures and ratios, which it believes provide useful information to both management and readers of
this report in measuring the ﬁnancial performance and ﬁnancial condition of the Company. One such term is
‘‘organic revenue,’’ which means growth in revenues from sources other than acquisitions or foreign exchange
impacts. These measures do not have a standardized meaning prescribed by US GAAP and, therefore, may not
be comparable to similarly titled measures presented by other publicly traded companies, nor should they be
construed as an alternative to other titled measures determined in accordance with US GAAP.

Amounts reported in millions herein are computed based on the amounts in thousands. As a result, the
sum of the components, and related calculations, reported in millions may not equal the total amounts due
to rounding.

19

Executive Summary

The Company’s objective is to create shareholder value by building, growing and acquiring

market-leading Partner Firms that deliver innovative, value-added marketing, activation, communications and
strategic consulting to their clients. Management believes that shareholder value is maximized with an
operating philosophy of ‘‘Perpetual Partnership’’ with proven committed industry leaders in marketing
communications.

MDC manages its business by monitoring several ﬁnancial and non-ﬁnancial performance indicators. The

key indicators that we focus are on the areas of revenues and operating expenses and capital expenditures.
Revenue growth is analyzed by reviewing a mix of measurements, including (i) growth by major geographic
location, (ii) existing growth by major discipline (organic), (iii) growth from currency changes and (iv) growth
from acquisitions. In addition to monitoring the foregoing ﬁnancial indicators, the Company assesses and
monitors several non-ﬁnancial performance indicators relating to the business performance of our Partner
Firms. These indicators may include a Partner Firm’s recent new client win/loss record; the depth and scope
of a pipeline of potential new client account activity; the overall quality of the services provided to clients;
and the relative strength of the Company’s next generation team that is in place as part of a potential
succession plan to succeed the current senior executive team.

MDC conducts its businesses through its network of Partner Firms. Beginning in 2015, MDC streamlined

its reporting to improve efficiency and resource prioritization. The Company now reports as one reportable
segment called the Advertising and Communications Segment. In addition, MDC has a ‘‘Corporate Group’’
which provides client and business development support to the Partner Firms as well as certain strategic
resources, including accounting, administrative, ﬁnancial, real estate, human resource and legal functions.

Advertising and Communications Segment

Through its Partner Firms, MDC provides value-added marketing, activation, and communications and

strategic consulting services to clients throughout the world.

The Partner Firms earn revenue from agency arrangements in the form of retainer fees or commissions;

from short-term project arrangements in the form of ﬁxed fees or per diem fees for services; and from
incentives or bonuses. Additional information about revenue recognition appears in Note 2 of the Notes to the
Consolidated Financial Statements included herein.

MDC measures operating expenses in two distinct cost categories: cost of services sold, and office and
general expenses. Cost of services sold is primarily comprised of employee compensation related costs and
direct costs related primarily to providing services. Office and general expenses are primarily comprised of
rent and occupancy costs and administrative service costs including related employee compensation costs.
Also included in office and general expenses are the changes of the estimated value of our contingent
purchase price obligations, including the accretion of present value and acquisition related costs. Depreciation
and amortization are also included in operating expenses.

Because we are a service business, we monitor these costs on a percentage of revenue basis. Cost of
services sold tend to ﬂuctuate in conjunction with changes in revenues, whereas office and general expenses
and depreciation and amortization, which are not directly related to servicing clients, tend to decrease as
a percentage of revenue as revenues increase as a signiﬁcant portion of these expenses are relatively ﬁxed in
nature.

We measure capital expenditures as either maintenance or investment related. Maintenance capital

expenditures are primarily composed of general upkeep of our office facilities and equipment that are required
to continue to operate our businesses. Investment capital expenditures include expansion costs, the build out of
new capabilities, technology, and other growth initiatives not related to the day to day upkeep of the existing
operations. Growth capital expenditures are measured and approved based on the expected return of the
invested capital.

20

Certain Factors Affecting Our Business

Overall Factors Affecting our Business and Results of Operations. The most signiﬁcant factors include

national, regional and local economic conditions, our clients’ proﬁtability, mergers and acquisitions of our
clients, changes in top management of our clients and our ability to retain and attract key employees. New
business wins and client losses occur due to a variety of factors. The two most signiﬁcant factors are (i) our
clients’ desire to change marketing communication ﬁrms, and (ii) the creative product that our Partner Firms
offer. A client may choose to change marketing communication ﬁrms for a number of reasons, such as a
change in top management and the new management wants to retain an agency that it may have previously
worked with. In addition, if the client is merged or acquired by another company, the marketing
communication ﬁrm is often changed. Further, global clients are trending to consolidate the use of numerous
marketing communication ﬁrms to just one or two. Another factor in a client changing ﬁrms is the agency’s
campaign or work product is not providing results and they feel a change is in order to generate additional
revenues.

Clients will generally reduce or increase their spending or outsourcing needs based on their current

business trends and proﬁtability.

Acquisitions and Dispositions. Our strategy includes acquiring ownership stakes in well-managed
businesses with strong reputations in the industry. We engaged in a number of acquisition and disposal
transactions during the 2011 to 2015 period, which affected revenues, expenses, operating income and net
income. Additional information regarding material acquisitions is provided in Note 4 and information on
dispositions is provided in Note 10 in the Notes to the Consolidated Financial Statements included herein.

Foreign Exchange Fluctuation. Our ﬁnancial results and competitive position are affected by

ﬂuctuations in the exchange rate between the US Dollar and non-US Dollar, primarily the Canadian Dollar.
See also ‘‘Item 7A — Quantitative and Qualitative Disclosures About Market Risk — Foreign Exchange’’.

Seasonality. Historically, with some exceptions, we generate the highest quarterly revenues during the

fourth quarter in each year. The fourth quarter has historically been the period in the year in which the highest
volumes of media placements and retail related consumer marketing occur.

Fourth Quarter Results. Revenues were $359.0 million for the fourth quarter of 2015 representing an

increase of $19.1 million, or 5.6%, compared to revenue of $339.9 million in fourth quarter of 2014. The
increase consisted of organic growth of $24.3 million, acquisition revenue of $3.0 million and a decrease of
$8.2 million due to foreign currency ﬂuctuations. Operating loss for the fourth quarter of 2015 was
$1.2 million, compared to proﬁt of $25.7 million in 2014. The decrease in operating proﬁts was primarily
caused by an increase of $40.2 million relating to the estimated deferred acquisition consideration expense due
to certain Partner Firms exceeding the Company’s expectations. Loss from continuing operations for the
fourth quarter of 2015 was $24.5 million, compared to $6.4 million in 2014. Other expense net decreased to
$2.8 million in 2015, compared to $9.1 million in 2014, $6.5 million of which was due to income from the
gain on selling certain investments. These amounts were offset by an increase in unrealized losses due to
foreign currency ﬂuctuations of $1.5 million. Interest expense was higher in 2015 by $0.3 million, income tax
expense was lower by $3.4 million and equity in earnings of non-consolidated affiliates was $0.4 million in
2015, compared to $1.2 million in 2014.

21

Results of Operations for the Years Ended December 31, 2015, 2014 and 2013:

For the Year Ended December 31, 2015

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Office and general expenses
Depreciation and amortization . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other Income (Expense):
. . . . . . . . . . . . . . . . . . . . . . . .
Other income, net
Foreign exchange loss
. . . . . . . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges, net . . . . . . . . .
Loss from continuing operations before income taxes

and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in

earnings of non-consolidated affiliates . . . . . . . . .
Equity in earnings of non-consolidated affiliates . . . .
Loss from continuing operations
. . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . .
Net loss attributable to MDC Partners Inc. . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . .

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Office and general expenses
Depreciation and amortization . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other Income (Expense):
Other income, net
Foreign exchange loss
Interest expense, ﬁnance charges and loss on

. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .

redemption of notes, net

. . . . . . . . . . . . . . . . . .

Income from continuing operations before income
taxes and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . .
Income from continuing operations before equity in

earnings of non-consolidated affiliates . . . . . . . . .
Equity in earnings of non-consolidated affiliates . . . .
Income from continuing operations . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . .
Net loss attributable to MDC Partners Inc. . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . .

22

Advertising and
Communications
$1,326,256
879,716
258,809
50,449
137,282

Total

Corporate
$

— $1,326,256
879,716
—
322,207
63,398
52,223
1,774
72,110
(65,172)

7,238
(39,328)
(57,436)

(17,416)
5,664

(23,080)
1,058
(22,022)

(6,281)
(28,303)
(9,054)
$ (37,357)
17,796
$

(9,024)

(30)

$

15,056

$ 2,740

For the Year Ended December 31, 2014

Advertising and
Communications
$1,223,512
798,518
223,781
45,387
155,826

Total

Corporate
$

— $1,223,512
798,518
—
290,073
66,292
47,172
1,785
87,749
(68,077)

689
(18,482)

(54,847)

15,109
12,422

2,687
1,406
4,093

(21,260)
(17,167)
(6,890)
$ (24,057)
17,696
$

(6,890)

—

$

12,033

$ 5,663

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other Income (Expense):
Other income, net
Foreign exchange loss
Interest expense, ﬁnance charges, and loss on

. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .

redemption of notes, net

. . . . . . . . . . . . . . . . . .
Loss from continuing operations before income taxes

and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax beneﬁt . . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in

earnings of non-consolidated affiliates . . . . . . . . .
Equity in earnings of non-consolidated affiliates . . . .
Loss from continuing operations
. . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . .
Net loss attributable to MDC Partners Inc. . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . .

For the Year Ended December 31, 2013

Advertising and
Communications
$1,062,478
704,969
212,933
34,745
109,831

Total

Corporate
$

— $1,062,478
704,969
—
355,964
143,031
36,139
1,394
(34,594)
(144,425)

2,531
(5,516)

(100,271)

(137,850)
(4,367)

(133,483)
281
(133,202)

(9,200)
(142,402)
(6,461)
$ (148,863)
$ 100,405

(6,459)

(2)

$

8,950

$ 91,455

Year Ended December 31, 2015 Compared to Year Ended December 31, 2014

Revenue was $1.3 billion for the year ended 2015, representing an increase of $102.7 million, or 8.4%,

compared to revenue of $1.2 billion for the year ended 2014. This increase related primarily to an increase in
organic revenue of $86.7 million and acquisition growth of $46.3 million. A strengthening of the US Dollar,
primarily versus the Canadian Dollar during the year ended December 31, 2015, resulted in a decrease of
$30.2 million.

Operating proﬁt for the year ended 2015 was $72.1 million, compared to $87.7 million in 2014.
Operating proﬁt decreased by $18.5 million in the Advertising and Communications Segment. Corporate
operating expenses decreased by $2.9 million in 2015.

Loss from continuing operations was $22.0 million in 2015, compared to income of $4.1 million in 2014.

This decrease of $26.1 million was primarily attributable to (1) a decrease in operating proﬁts of
$15.6 million, primarily due to increased deferred acquisition expense of $19.9 million, (2) an increase in
foreign exchange loss of $20.8 million, (3) an increase in net interest expense of $2.6 million, (4) offset by a
decrease in income tax expense of $6.7 million and (5) an increase in other income, net, of $6.5 million.

23

Advertising and Communications Segment

The components of the change in revenues by geography for the year ended December 31, 2015 are

as follows:

2015 Activity

Change

Advertising and
Communications

2014
Revenue

Foreign
Exchange Acquisitions

Organic
Growth

2015
Revenue

Foreign
Exchange Acquisitions

Organic
Growth

Total
Revenue

United States . . $ 993.5
150.4
Canada . . . . . .
79.6
Other . . . . . . .
. . . . . . . $1,223.5
Total

(Dollars in Millions)
$28.2
1.4
16.7
$46.3

$ —
(20.6)
(9.6)
$(30.2)

$63.4
(2.1)
25.4
$86.7

$1,085.1
129.0
112.2
$1,326.3

—%
(13.7)%
(12.1)%
(2.5)%

2.8%
0.9%
21.0%
3.8%

6.4%
9.2%
(1.4)% (14.2)%
40.8%
31.9%
8.4%
7.1%

The geographic mix in revenues for the years ended December 31, 2015 and 2014 are as follows:

Advertising and Communications
United States
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015
82%
10%
8%

2014
81%
12%
7%

Revenue was $1.3 billion for the year ended 2015, representing an increase of $102.7 million, or 8.4%,

compared to 2014. This increase was comprised of organic revenue growth of $86.7 million, or 7.1%, and the
effect of acquisitions of $46.3 million, or 3.8%, partially offset by adverse changes in foreign exchange rates
resulting in a reduction of revenue of $30.2 million, or 2.5%.

Our revenue increase was attributable to new client wins and increased spend by existing clients. There

was broad strength across most disciplines, with growth led by our integrated advertising agencies, and media
buying and planning platform, offset by a decline in our promotions and experiential businesses. The
promotions and experiential businesses was impacted by decreased billable pass-through costs incurred on the
client’s behalf from the Company acting as principal which was due to a different mix of programs that had a
smaller component of billable pass-through costs as compared to 2014. Our strongest client sectors were
automobile, technology, consumer products, and healthcare, while revenue in the the ﬁnancial and retail
sectors declined.

Our business outside of North America continued to be a driver of growth for the overall company, with

organic revenue growth of 31.9%, primarily driven by new client wins and increased spend from existing
clients as we extended our capabilities into new markets throughout Europe, Asia, and to a lesser degree,
South America. In 2015, approximately 8.0% of our total revenue came from outside of North America, up
from approximately 7.0% in 2014. Additional revenue growth came from multiple acquisitions of ﬁrms that
helped us expand our capabilities in the advertising, public relations, and mobile development areas.

The adverse currency impact was primarily due to the weakening of the Canadian Dollar, the British

Pound, and the Euro against the US Dollar.

24

The change in expenses as a percentage of revenue in the Advertising and Communications segment for

the years ended December 31, 2015 and 2014 was as follows:

Advertising and Communications

2015

2014

Change

$

% of
Revenue

$

% of
Revenue

$

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . $1,326.3
Operating Expenses

Cost of services sold . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . .
Depreciation and amortization . . . . . . . .

879.7
258.8
50.4
$1,189.0
. . . . . . . . . . . . . . . . . . . $ 137.3

Operating proﬁt

(Dollars in Millions)
$1,223.5

$102.7

8.4%

66.3%
798.5
19.5%
223.8
45.4
3.8%
89.6% $1,067.7
10.4% $ 155.8

65.3%
81.2
18.3%
35.0
5.1
3.7%
87.3% $121.3
12.7% $ (18.5)

10.2%
15.7%
11.2%
11.4%
(11.9)%

The change in the categories of expenses as a percentage of revenue in the Advertising and

Communications segment for the years ended December 31, 2015 and 2014 was as follows:

Advertising and Communications

2015

2014

Change

$

% of
Revenue

$

% of
Revenue

$

%

Direct costs(1) . . . . . . . . . . . . . . . . . . . . . $ 195.3
Staff costs(2) . . . . . . . . . . . . . . . . . . . . . .
732.4
159.4
Administrative . . . . . . . . . . . . . . . . . . . .
36.3
Deferred acquisition consideration . . . . . . .
15.1
Stock-based compensation . . . . . . . . . . . .
50.4
Depreciation and amortization . . . . . . . . . .
. . . . . . . . . . . . . $1,189.0
Total operating expenses

(Dollars in Millions)

14.7% $ 192.7
652.8
55.2%
148.3
12.0%
16.5
2.7%
12.0
1.1%
45.4
3.8%
89.6% $1,067.7

2.5
15.8% $
79.6
53.4%
11.1
12.1%
19.9
1.3%
3.0
1.0%
5.1
3.7%
87.3% $121.3

1.3%
12.2%
7.5%
120.7%
25.1%
11.2%
11.4%

(1) Exclude staff costs.
(2) Excludes stock-based compensation and is comprised of amounts reported in both cost of services and

office and general expenses.

Operating proﬁt for the Advertising and Communications segment in 2015 was $137.3 million compared

to $155.8 million for 2014, with operating margins declining by approximately 240 basis points from 12.7%
to 10.4%. The decrease in operating proﬁt and margins was largely due to increases in staff costs as
a percentage of revenue, an increase in expenses pertaining to deferred acquisition consideration adjustments,
partially offset by a decrease in direct costs as a percentage of revenue.

Staff costs increased by $79.6 million, or 12.2%, and as a percentage of revenue increased from 53.4% in

2014 to 55.2% in 2015. Headcount increased in areas directly servicing clients as well as in administrative
rolls, in order to support Partner Firm growth. This increase was primarily attributable to headcount
expansion. In addition, severance costs increased approximately $6.0 million from 2014 to 2015.

Deferred acquisition consideration expense increased on a year-over-year basis. The aggregate out
performance of certain Partner Firms as compared to forecasted expectations was at a higher magnitude as
compared to the 2014 aggregate out performance as compared to forecasted expectations.

Direct costs increased by $2.5 million, or 1.3% and as a percentage of revenue declined from 15.8% to

14.7% as pass-through costs incurred on the clients’ behalf decreased, most notably in the promotions and
experiential businesses in conjunction with their revenue decline.

Stock-based compensation increased by $3.0 million but was consistent at approximately 1.0% of

revenue.

25

Depreciation and amortization expense increased by $5.1 million primarily due to the impact of

acquisitions.

Corporate Group

The change in operating expenses for the years ended December 31, 2015 and 2014 was as follows:

Corporate Group

Staff costs(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses

(1) Excludes stock-based compensation.

Change

2015

$42.4
18.2
2.7
1.8
$65.2

$

2014
(Dollars in Millions)
$ 4.5
$37.9
(4.5)
22.7
(2.9)
5.7
—
1.8
$(2.9)
$68.1

%

11.9%
(19.7)%
(51.6)%
(0.6)%
(4.3)%

Total operating expenses related to the Corporate Group’s operations decreased by $2.9 million to

$65.2 million in 2015, compared to $68.1 million in 2014.

First, the increase in staff costs was due to a one-time charge of $5.8 million for the balance of the prior

year cash bonus awards that were previously paid to the Company’s former CEO and former CAO, but will
not be recovered pursuant to the repayment terms of the applicable Separation Agreements. This one-time
charge was offset by a general reduction of staff costs of $1.3 million in 2015, and a reduction in stock-based
compensation expense of $2.9 million in 2015, each as compared to 2014.

Second, there was a meaningful decrease in administrative costs of $4.5 million in 2015, which was due

to the following cost reductions as compared to 2014: (i) travel and entertainment expenses of $2.8 million,
(ii) advertising and promotional expenses of $2.5 million, (iii) legal expenses of $1.1 million (excluding legal
fees related to the ongoing SEC inquiry), and (iv) various other administrative expenses of $0.6 million. The
foregoing reductions in administrative costs were impacted by other one-time items, including the following:
(a) a reduction in administrative costs of $11.3 million as a result of repayments the Company received from
the Company’s former CEO; (b) incurrence of $12.7 million of legal fees related to the ongoing SEC inquiry
(net of $1.0 million insurance proceeds); and (c) the write off of certain assets related to the termination of the
former CEO and former CAO of $1.1 million.

Other Income, Net

Other income, net, increased by $6.5 million from income of $0.7 million in 2014 to income of
$7.2 million in 2015. The increase related to the 2015 gain on sale of certain equity and cost method
investments.

Foreign Exchange

The foreign exchange loss was $39.3 million for 2015, compared to a loss of $18.5 million recorded in

2014. This unrealized loss was due primarily to the ﬂuctuation in the US Dollar during 2015 and 2014
compared to the Canadian Dollar relating to the Company’s US Dollar denominated intercompany balances
with its Canadian subsidiaries.

Interest Expense and Finance Charges, Net

Interest expense and ﬁnance charges, net for 2015 were $57.4 million, an increase of $2.6 million over
the $54.8 million of interest expense and ﬁnance charges, net incurred during 2014. The increase in interest
expense in 2015 was due to the issuance of the additional $75 million in principal amount of the 6.75% Notes
in April 2014 and borrowings on the revolver.

Income Tax Expense

Income tax expense in 2015 was $5.7 million compared to $12.4 million for 2014. The Company’s

effective rate was substantially higher than the statutory rate in 2015, primarily due to non-deductible

26

stock-based compensation, an increase in the valuation allowance, and the effect of the difference in the
US and foreign federal rates compared to the Canadian statutory rate, offset in part by noncontrolling interest
charges. The Company’s effective tax rate was substantially higher than the statutory rate in 2014 due to
non-deductible stock-based compensation, an increase in the Company’s valuation allowance, and the effect of
the differences in the US and foreign federal rates compared to the Canadian statutory rate, offset in part by
noncontrolling interest charges.

The Company’s US operating units are generally structured as limited liability companies, which are

treated as partnerships for tax purposes. The Company is only taxed on its share of proﬁts, while
noncontrolling holders are responsible for taxes on their share of the proﬁts.

Equity in Affiliates

Equity in affiliates represents the income attributable to equity-accounted affiliate operations. In 2015, the

Company recorded income of $1.1 million compared to income of $1.4 million in 2014.

Noncontrolling Interests

The effects of noncontrolling interest was $9.1 million in 2015, an increase of $2.2 million from the
$6.9 million during 2014. This increase related to the overall increase in proﬁts in Partner Firms where there
are noncontrolling shareholders.

Discontinued Operations

The loss net of taxes from discontinued operations for 2015 was $6.3 million, compared to a loss of
$21.3 million in 2014. The decrease in the loss from discontinued operations was due to a goodwill write off
of $15.6 million in 2014 that was included in the loss from discontinued operations as a result of the
Company’s decision to strategically sell the net assets of Accent.

Net Loss Attributable to MDC Partners Inc.

As a result of the foregoing, the net loss attributable to MDC Partners Inc. for 2015 was $37.4 million or

a loss of $0.75 per diluted share, compared to a net loss of $24.1 million or $0.49 per diluted share reported
for 2014.

Year Ended December 31, 2014 Compared to Year Ended December 31, 2013

Revenue was $1.2 billion for the year ended 2014, representing an increase of $161.0 million, or 15.2%,
compared to revenue of $1.1 billion for the year ended 2013. This increase related primarily to an increase in
organic revenue of $115.0 million and acquisition growth of $54.6 million. A strengthening of the US Dollar,
primarily versus the Canadian Dollar during the year ended December 31, 2013, resulted in a decrease of
$8.6 million.

Operating income for the year ended 2014 was $87.7 million, compared to a loss of $34.6 million in

2013. Operating proﬁt increased by $46.0 million in the Advertising and Communications Segment and
Corporate operating expenses decreased by $76.3 million in 2014.

Income from continuing operations was $4.1 million in 2014, compared to a loss of $133.2 million in

2013. This increase of $137.3 million was primarily attributable to an increase in operating proﬁts of
$122.3 million, primarily due to increased revenue and a decrease in stock-based compensation of
$82.7 million, and a decrease in net interest expense equal to $45.4 million, offset by an increase in tax
expense of $16.8 million. The decrease in net interest expense was primarily due to the Company’s
redemption of its 11% Notes in March 2013 and related premium, fees, and expenses of $55.6 million offset
by higher overall debt outstanding. These amounts were also impacted by an increase in foreign exchange
losses of $12.9 million in 2014 and a decrease in other income, net, of $1.9 million.

27

Advertising and Communications Segment

The components of the change in revenues by geography for the year ended December 31, 2014 were as

follows:

2014 Activity

2014

Advertising and
Communications

2013
Revenue

Foreign
Exchange Acquisitions

Organic
Growth

2014
Revenue

Foreign
Exchange Acquisitions

Organic
Growth

Total
Revenue

United States . . $ 870.5
135.6
Canada . . . . . .
56.3
Other . . . . . . .
. . . . . . . $1,062.5
Total

(Dollars in Millions)
$36.8
10.8
7.1
$54.6

$ —
(9.1)
0.6
$(8.6)

$ 86.1
13.1
15.7
$115.0

$ 993.5
150.4
79.6
$1,223.5

—%
(6.7)%
1.0%
(0.8)%

4.2%
7.9%
12.5%
5.1%

9.9% 14.1%
9.7% 10.9%
27.8% 41.4%
10.8% 15.2%

The geographic mix in revenues for the years ended December 31, 2014 and 2013 was as follows:

Advertising and Communications
United States
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2014
81%
12%
7%

2013
82%
13%
5%

Revenue was $1.2 billion for the year ended December 31, 2014, representing an increase of
$161.0 million, or 15.2%, compared to 2013. This increase was comprised of organic revenue growth of
$115.0 million, or 10.8%, and the effect of acquisitions of $54.6 million, or 5.1%, partially offset by adverse
changes in foreign exchange rates resulting in a reduction of revenue of $8.6 million, or 0.8%.

Our revenue increase was across all of our geographic regions, attributable to new client wins and
increased spend by existing clients. There was broad strength across most disciplines, with growth led by our
integrated advertising agencies, and our emerging media buying and planning platform, offset by a decline in
our promotions business. Our strongest client sectors were automobile, communications, ﬁnancial, and
healthcare sector, while technology declined primarily due to the loss of a large client at the end of 2013.

Our business outside of North America continued to be a driver of growth for the overall company, with

organic revenue growth of 27.8%, primarily driven by new client wins and increased spend from existing
clients as we extended our capabilities into new markets throughout Europe, Asia, and to a lesser degree,
South America. In 2014, 6.5% of our total revenue came from outside of North America, up from 5.3% in
2013. Additional revenue growth came from multiple acquisitions of ﬁrms that helped us expand our
capabilities in the advertising and public relations and strategic communications areas.

The adverse currency impact was primarily due to the weakening of the Canadian Dollar against the

US Dollar.

The change in expenses as a percentage of revenue in the Advertising and Communications segment for

the years ended December 31, 2014 and 2013 was as follows:

Advertising and Communications

2014

2013

Change

$

% of
Revenue

$

% of
Revenue

$

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . $1,223.5
Operating Expenses

Cost of services sold . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . .
Depreciation and amortization . . . . . . . .

798.5
223.8
45.4
$1,067.7
. . . . . . . . . . . . . . . . . . . $ 155.8

Operating proﬁt

(Dollars in Millions)
$1,062.5

$161.0

15.2%

705.0
65.3%
212.9
18.3%
3.7%
34.7
87.3% $ 952.6
12.7% $ 109.8

93.5
66.4%
10.8
20.0%
3.3%
10.6
89.7% $115.0
10.3% $ 46.0

13.3%
5.1%
30.6%
12.1%
41.9%

28

The change in the categories of expenses as a percentage of revenue in the Advertising and

Communications segment for the years ended December 31, 2014 and 2013 was as follows:

Advertising and Communications

2014

2013

Change

$

% of
Revenue

$

% of
Revenue

$

%

(Dollars in Millions)

Direct costs(1) . . . . . . . . . . . . . . . . . . . . . $ 192.7
Staff costs(2) . . . . . . . . . . . . . . . . . . . . . .
652.8
148.3
Administrative . . . . . . . . . . . . . . . . . . . .
16.5
Deferred acquisition consideration . . . . . . .
12.0
Stock-based compensation . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . .
45.4
. . . . . . . . . . . . . $1,067.7
Total operating expenses

15.8% $152.5
591.3
53.4%
129.2
12.1%
35.9
1.3%
9.0
1.0%
3.7%
34.7
87.3% $952.6

14.4% $ 40.2
61.5
55.7%
19.1
12.2%
(19.4)
3.4%
3.1
0.8%
3.3%
10.6
89.7% $115.0

26.4%
10.4%
14.8%
(54.1)%
34.4%
30.6%
12.1%

(1) Excludes staff costs.
(2) Excludes stock-based compensation and is comprised of amounts reported in both cost of services and

office and general expenses.

Operating proﬁt for the Advertising and Communications Segment in 2014 was $155.8 million compared
to $109.8 million for 2013, with operating margins expanding by 240 basis points from 10.3% to 12.7%. The
increase in operating proﬁt and margins was largely due to lower staff costs as a percentage of revenue, a
decrease in expenses pertaining to deferred acquisition consideration adjustments, as well as contribution from
acquisitions, partially offset by an increase in direct costs as a percentage of revenue and higher depreciation
and amortization expense due to new acquisition activity during the year.

Staff costs increased by $61.5 million, or 10.4%, primarily attributable to workforce expansion to support

revenue growth, as well as the contribution from acquisitions. As a percentage of revenue, staff costs
decreased from 55.7% to 53.4% in 2014, predominantly due to the year-over-year revenue growth that
outpaced the increases in staff costs. Additionally, the acquisition of agencies that primarily act as principal
and have naturally high revenues relative to their staff costs resulted in a favorable mix shift which beneﬁted
the staff costs over revenue.

Deferred acquisition consideration expense declined on a year-over-year basis. The aggregate out
performance of certain Partner Firms as compared to forecasted expectations was at a lower magnitude as
compared to the 2013 aggregate out performance as compared to forecasted expectations.

Direct costs increased by $40.2 million, or 26.4% and as a percentage of revenue, direct costs expanded
from 14.4% to 15.8% as there were pass-through costs incurred on the clients’ behalf during 2014 where the
Company was acting as principal versus agent for certain client contracts.

Stock-based compensation increased $3.1 million but was consistent at approximately 1.0% of revenue.

Depreciation and amortization expense increased by $10.6 million primarily due to the impact of

acquisitions.

Corporate Group

The change in operating expenses for the years ended December 31, 2014 and 2013 was as follows:

Corporate Group

Staff costs(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses

Change

2014

$37.9
22.7
5.7
1.8
$68.1

$

2013
(Dollars in Millions)
$ 2.1
$ 35.8
6.9
15.8
(85.8)
91.5
0.4
1.4
$(76.3)
$144.4

%

6.0%
43.7%
(93.8)%
28.0%
(52.9)%

(1) Excludes stock-based compensation.

29

Total operating costs related to the Company’s Corporate Group decreased by $76.3 million to

$68.1 million in 2014, compared to $144.4 million in 2013.

First, stock-based compensation decreased $85.8 million primarily due to the 2013 settlement of SAR’s

in cash resulting in a stock-based compensation charge of $78.0 million.

Second, the 2014 increase in staff costs was partially due to increased headcount and increased

compensation related costs primarily related to an investment in the Corporate Group to further support the
Partner Firms. The 2013 staff costs includes a one-time bonus payment of $9.6 million to the then-current
CEO for the Company’s stock price achieving speciﬁed targets.

Lastly, administrative costs increased by $6.9 million in 2014. The 2013 administrative costs included a

reduction of expense relating to the $5.3 million repayment of a previously fully reserved loan by the
Company’s then-current CEO. In addition, administrative expenses increased approximately $1.9 million,
related to increases in occupancy costs, professional fees and other expenses.

Other Income, Net

Other income, net, decreased by $1.8 million from income of $2.5 million in 2013 to income of
$0.7 million in 2014. The decrease relates to the 2013 distribution received in excess of the assets carrying
value of $3.1 million.

Foreign Exchange

The foreign exchange loss was $18.5 million for 2014, compared to a loss of $5.5 million recorded in

2013. This unrealized loss was due primarily to the ﬂuctuation in the US Dollar during 2014 and 2013
compared to the Canadian Dollar relating to the Company’s US Dollar denominated intercompany balances
with its Canadian subsidiaries.

Interest Expense and Finance Charges, Net

Interest expense and ﬁnance charges, net for 2014 were $54.8 million, an decrease of $45.4 million over

the $100.3 million of interest expense and ﬁnance charges, net incurred during 2013. This decrease was due to
the loss paid on the redemption of the Company’s 11% Notes of $55.6 million, offset in part by lower
borrowing costs related to the 6.75% Notes issued to replace those notes offset by an overall increase in total
debt outstanding in 2014.

Income Tax Expense

Income tax expense in 2014 was $12.4 million compared to a beneﬁt of $4.4 million for 2013. The

Company’s effective rate was substantially higher than the statutory rate in 2014, primarily due to
non-deductible stock-based compensation, an increase in the valuation allowance, and the effect of the
difference in the US and foreign federal rates compared to the Canadian statutory rate, offset in part by
noncontrolling interest charges. The Company’s effective tax rate was substantially higher than the statutory
rate in 2013 due to non-deductible stock-based compensation and an increase in the Company’s valuation
allowance, offset in part by noncontrolling interest charges.

The Company’s US operating units are generally structured as limited liability companies, which are

treated as partnerships for tax purposes. The Company is only taxed on its share of proﬁts, while
noncontrolling holders are responsible for taxes on their share of the proﬁts.

Equity in Affiliates

Equity in affiliates represents the income attributable to equity-accounted affiliate operations. In 2014, the

Company recorded income of $1.4 million compared to income of $0.3 million in 2013 due to the Company
increasing the number of entities accounted for under the equity method.

Noncontrolling Interests

The effects of noncontrolling interest was $6.9 million for 2014, an increase of $0.4 million from the
$6.5 million during 2013. The increase related to the overall increase in proﬁts offset by step-up transactions
of entities the Company does not own 100%.

30

Discontinued Operations

The loss net of taxes from discontinued operations for 2014 was $21.3 million and $9.2 million in 2013.

The increase in loss from discontinued operations was due to a goodwill write off of $15.6 million in 2014
that was included in the loss from discontinued operations as a result of the Company’s decision to
strategically sell the net assets of Accent.

Net Loss Attributable to MDC Partners Inc.

As a result of the foregoing, the net loss attributable to MDC Partners Inc. for 2014 was $24.1 million or
a loss of $0.49 per diluted share, compared to a net loss of $148.9 million or $3.16 per diluted share reported
for 2013.

Liquidity and Capital Resources

The following table provides information about the Company’s liquidity position:

Liquidity

Cash and cash equivalents
. . . . . . . . . . . . . . . . . .
Working capital (deﬁcit) . . . . . . . . . . . . . . . . . . . .
Cash from operating activities . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . .
Cash used in investing activities
. . . . . . . . .
Cash from (used in) ﬁnancing activities
. . . .
Ratio of long-term debt to shareholders’ deﬁcit

2013

2015

2014
(In Thousands, Except for Long-Term
Debt to Shareholders’ Equity Ratio)
$ 113,348
$(269,262)
$ 127,523
$ (99,686)
$ (15,428)
(2.13)

$ 61,458
$(403,879)
$ 162,805
$ (29,893)
$(190,020)
(1.52)

$ 102,007
$(189,815)
$ 59,299
$ (30,124)
$ 10,492
(2.40)

As of December 31, 2015, 2014, and 2013, $5.2 million, $6.5 million, and $0.7 million, respectively, of
the Company’s consolidated cash position was held by subsidiaries. Although this amount is available for the
subsidiaries’ use, it does not represent cash that is distributable as earnings to MDC for use to reduce its
indebtedness. It is the Company’s intent through its cash management system to reduce outstanding
borrowings under the Credit Agreement by using available cash.

Working Capital

At December 31, 2015, the Company had a working capital deﬁcit of $403.9 million compared to a
deﬁcit of $269.3 million at December 31, 2014. Working capital deﬁcit increased by $134.6 million primarily
related to a $76.4 million increase in accounts payable and accruals, a $39.6 million increase in short term
deferred acquisition consideration, and a decrease in cash and cash equivalents. The Company’s working
capital is impacted by seasonality in media buying and the amount and timing of the amounts received from
clients and subsequently paid to suppliers. Media buying is impacted by the timing of certain events, such as
the Superbowl and national holidays, and there is a quarter-to-quarter lag between the time amounts received
from clients for the media buying are subsequently paid to suppliers. The Company’s media buying business
is growing at a faster rate than the rest of the Company’s businesses. This has a corresponding effect on the
working capital deﬁcit trend. At December 31, 2015, the Company had no borrowings under its Credit
Agreement. The Company includes amounts due to noncontrolling interest holders, for their share of proﬁts,
in accrued and other liabilities. During 2015, 2014 and 2013, the Company made distributions to these
noncontrolling interest holders of $9.5 million, $6.5 million and $5.5 million, respectively. At December 31,
2015, $5.5 million remains outstanding to be distributed to noncontrolling interest holders over the next
twelve months.

The Company expects that available borrowings under its Credit Agreement, together with cash ﬂows

from operations and other initiatives, will be sufficient over the next twelve months to adequately fund
working capital deﬁcits should there be a need to do so from time to time, as well as all of the Company’s
obligations including put options and capital expenditures.

Operating Activities

Cash ﬂows provided by continuing operations for 2015 were $164.1 million. This was attributable

primarily to non-cash stock-based compensation of $17.8 million, depreciation and amortization of
$54.5 million, adjustments to deferred acquisition consideration of $38.9 million, deferred income taxes of

31

$1.8 million, an increase in accounts payable, accruals and other current liabilities of $76.5 million, an
increase in prepaid expenses and other current assets of $1.6 million, a decrease in other and non-current
assets and liabilities of $4.7 million and foreign exchange of $30.2 million. This was partially offset by a loss
from continuing operations of $22.0 million, an increase in accounts receivable of $4.8 million, an increase in
expenditures billable to clients of $3.9 million, an increase in advanced billings of $23.5 million, gain on sale
of investments of $6.5 million and earnings of non-consolidated affiliates of $1.1 million. Discontinued
operations used cash of $1.3 million.

Cash ﬂows provided by continuing operations for 2014 were $129.4 million. This was attributable
primarily to income from continuing operations of $4.1 million, plus non-cash stock-based compensation of
$17.7 million, depreciation and amortization of $49.4 million, and adjustments to deferred acquisition
consideration of $18.7 million, an increase in accounts payable, accruals and other current liabilities of
$51.1 million, a decrease in expenditures billable to clients of $23.4 million, foreign exchange of
$14.8 million, and deferred income taxes of $11.0 million. This was partially offset by an increase in accounts
receivable of $35.8 million, an increase in advanced billings of $13.8 million, an increase in other and
non-current assets and liabilities of $7.8 million, an increase in prepaid expenses and other current assets of
$1.9 million, and earnings of non-consolidated affiliates of $1.4 million. Discontinued operations used cash of
$1.8 million.

Cash ﬂows provided by continuing operations for 2013 were $56.0 million. This was attributable
primarily to a loss on the redemption of notes of $50.4 million, plus non-cash stock-based compensation of
$22.4 million, depreciation and amortization of $43.9 million, and adjustments to deferred acquisition
consideration of $36.1 million, an increase in accounts payable, accruals and other current liabilities of
$30.0 million, a decrease in accounts receivable of $16.1 million, an increase in advanced billings of
$17.6 million and foreign exchange of $3.0 million. This was partially offset by a loss from continuing
operations of $133.2 million, other non-current assets and liabilities of $9.4 million, an increase in prepaid
expenses and other current assets of $7.8 million, deferred income tax of $5.4 million, an increase in
expenditures billable to clients of $4.4 million, and distributions in excess of carrying value of $3.1 million.
Discontinued operations provided cash of $3.3 million.

Investing Activities

Cash ﬂows used in investing activities were $29.9 million for 2015, compared with $99.7 million for

2014, and $30.1 million in 2013.

In the year ended December 31, 2015, capital expenditures totaled $23.6 million, of which $23.2 million

was incurred by the Advertising and Communications Segment, and $0.4 million was incurred by the
Corporate Group. These expenditures consisted primarily of computer equipment, furniture and ﬁxtures, and
leasehold improvements. Additionally, the Company paid $24.8 million, net of cash acquired, for acquisitions
and $7.3 million for other investments. These outﬂows were partially offset by $8.6 million of proceeds from
the sale of assets and investments. The Company also received $17.1 million of cash proceeds in 2015 from
the sale of Accent.

In the year ended December 31, 2014, capital expenditures totaled $26.4 million, of which $25.1 million

was incurred by the Advertising and Communications Segment and $1.3 million was incurred by the
Corporate Group. These expenditures consisted primarily of computer equipment, furniture and ﬁxtures, and
leasehold improvements. Additionally, the Company paid $68.3 million, net of cash acquired, for acquisitions
and $6.3 million for other investments. These outﬂows were partially offset by $3.4 million of proﬁt
distributions from non-consolidated affiliates and $0.1 million of proceeds from the sale of assets and
investments. Discontinued operations used cash of $2.1 million in 2014 related to capital expenditures.

In the year ended December 31, 2013, capital expenditures totaled $16.8 million, of which $14.7 million

was incurred by the Advertising and Communications Segment and $2.1 million was incurred by the
Corporate Group. These expenditures consisted primarily of computer equipment, furniture and ﬁxtures, and
leasehold improvements. Additionally, the Company paid $11.9 million, net of cash acquired for acquisitions
and $2.7 million for other investments. These outﬂows were partially offset by $3.8 million of proﬁt
distributions from non-consolidated affiliates and $0.2 million of proceeds from the sale of assets and
investments. Discontinued operations used cash of $2.8 million in 2013 related to capital expenditures.

32

Financing Activities

During the year ended December 31, 2015, cash ﬂows used in ﬁnancing activities were $190.0 million,

and consisted of $134.1 million of acquisition related payments, payment of dividends of $42.3 million,
distributions to noncontrolling partners of $9.5 million, the purchase of treasury shares for income tax
withholding requirements of $2.4 million, $1.4 million of cash overdrafts and repayments of long term debt of
$0.5 million. These amounts were partially offset by proceeds from the exercise of options of $0.2 million.

During the year ended December 31, 2014, cash ﬂows used in ﬁnancing activities were $15.4 million,

and consisted of $78.3 million of acquisition related payments, payment of dividends of $37.7 million,
distributions to noncontrolling partners of $6.5 million, the purchase of treasury shares for income tax
withholding requirements of $5.4 million, a payment of $3.7 million for deferred ﬁnancing costs and
repayments of long term debt of $0.7 million. This was partially offset by proceeds from the issuance of
additional 6.75% Notes of $78.9 million and cash overdrafts of $37.8 million.

During the year ended December 31, 2013, cash ﬂows provided by ﬁnancing activities were

$10.5 million, and consisted of proceeds from the issuance of the 6.75% Notes of $664.1 million, which in
turn was offset by the repayment of the 11% Notes of $425.0 million and the premium paid on redemption of
the 11% notes of $50.4 million. Bank overdrafts provided an additional $5.0 million in cash. These proceeds
were offset by $119.6 million of acquisition related payments, deferred ﬁnancing costs of $20.8 million, the
purchase of treasury shares for income tax withholding requirements of $13.8 million, distributions to
noncontrolling partners of $5.5 million, payment of dividends of $22.0 million, and repayments of long term
debt of $0.7 million. Discontinued operations used cash of $1.3 million relating to the repayment of long term
debt.

Total Debt

6.75% Senior Notes Due 2020

On March 20, 2013, the Company entered into an indenture (the ‘‘Indenture’’) among MDC, its existing

and future restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure, MDC’s
senior secured revolving credit agreement (the ‘‘Credit Agreement’’), as guarantors (the ‘‘Guarantors’’), and
The Bank of New York Mellon, as trustee, relating to the issuance by MDC of its $550 million aggregate
principal amount of the 6.75% Notes. The 6.75% Notes bear interest at a rate of 6.75% per annum, accruing
from March 20, 2013. Interest is payable semiannually in arrears in cash on April 1 and October 1 of each
year, beginning on October 1, 2013. The 6.75% Notes mature on April 1, 2020, unless earlier redeemed or
repurchased. The Company received net proceeds from the offering of the 6.75% Notes equal to
approximately $537.6 million. The Company used the net proceeds to redeem all of its existing 11% notes,
together with accrued interest, related premiums, fees and expenses and recorded a charge during the
nine months ended September 30, 2013, for loss on redemption of such notes of $55.6 million, including write
offs of unamortized original issue premium and debt issuance costs. Remaining proceeds were used for
general corporate purposes.

On November 15, 2013, the Company issued an additional $110 million aggregate principal amount of
the 6.75% Notes. The additional notes were issued under the Indenture governing the 6.75% Notes and treated
as a single series with the original 6.75% Notes. The additional notes were sold in a private placement in
reliance on exceptions from registration under the Securities Act. The Company received net proceeds before
expenses of $111.9 million, which included an original issue premium of $4.1 million, and underwriter fees of
$2.2 million. The Company used the net proceeds from the offering for general corporate purposes.

On April 2, 2014, the Company issued an additional $75 million aggregate principal amount of the
6.75% Notes. The additional 6.75% Notes were issued under the Indenture governing the 6.75% Notes and
treated as a single series with the original 6.75% Notes. The additional 6.75% Notes were sold in a private
placement in reliance on exceptions from registration under the Securities Act. The Company received net
proceeds before expenses of $77.5 million, which included an original issue premium of $3.9 million, and
underwriter fees of $1.5 million. The Company used the net proceeds from the offering for general corporate
purposes, including the funding of deferred acquisition consideration, working capital, acquisitions and the
repayment of the amount outstanding under its senior secured revolving credit facility.

33

The 6.75% Notes are guaranteed on a senior unsecured basis by all of MDC’s existing and future

restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure, the Credit Agreement.
The 6.75% Notes are unsecured and unsubordinated obligations of MDC and rank (i) equally in right of
payment with all of MDC’s or any Guarantor’s existing and future senior indebtedness, (ii) senior in right of
payment to MDC’s or any Guarantor’s existing and future subordinated indebtedness, (iii) effectively
subordinated to all of MDC’s or any Guarantor’s existing and future secured indebtedness to the extent of the
collateral securing such indebtedness, including the Credit Agreement and (iv) structurally subordinated to all
existing and future liabilities of MDC’s subsidiaries that are not Guarantors.

MDC may, at its option, redeem the 6.75% Notes in whole at any time or in part from time to time, on

and after April 1, 2016 at a redemption price of 103.375% of the principal amount thereof if redeemed during
the twelve-month period beginning on April 1, 2016, at a redemption price of 101.688% of the principal
amount thereof if redeemed during the twelve-month period beginning on April 1, 2017 and at a redemption
price of 100% of the principal amount thereof if redeemed on April 1, 2018 and thereafter.

Prior to April 1, 2016, MDC may, at its option, redeem some or all of the 6.75% Notes at a price equal
to 100% of the principal amount of the 6.75% Notes plus a ‘‘make whole’’ premium and accrued and unpaid
interest. MDC may also redeem, at its option, prior to April 1, 2016, up to 35% of the 6.75% Notes with the
proceeds from one or more equity offerings at a redemption price of 106.75% of the principal amount thereof.

If MDC experiences certain kinds of changes of control (as deﬁned in the Indenture), holders of the
6.75% Notes may require MDC to repurchase any 6.75% Notes held by them at a price equal to 101% of the
principal amount of the 6.75% Notes plus accrued and unpaid interest. In addition, if MDC sells assets under
certain circumstances, it must offer to repurchase the 6.75% Notes at a price equal to 100% of the principal
amount of the 6.75% Notes plus accrued and unpaid interest.

The Indenture includes covenants that, among other things, restrict MDC’s ability and the ability of its
restricted subsidiaries (as deﬁned in the Indenture) to (i) incur or guarantee additional indebtedness, (ii) pay
dividends on or redeem or repurchase the capital stock of MDC, (iii) make certain types of investments,
(iv) create restrictions on the payment of dividends or other amounts from MDC’s restricted subsidiaries,
(v) sell assets, (vi) enter into transactions with affiliates, (vii) create liens, (viii) enter into sale and leaseback
transactions, and (ix) consolidate or merge with or into, or sell substantially all of MDC’s assets to, another
person. These covenants are subject to a number of important limitations and exceptions. The 6.75% Notes are
also subject to customary events of default, including cross-payment default and cross-acceleration provisions.

Redemption of 11% Senior Notes Due 2016

On March 20, 2013, the Company redeemed all of the 11% Senior Notes due 2016.

Revolving Credit Agreement

On March 20, 2013, MDC, Maxxcom Inc. (a subsidiary of MDC) and each of their subsidiaries party
thereto entered into an amended and restated $225 million senior secured revolving credit agreement due 2018
(the ‘‘Credit Agreement’’) with Wells Fargo Capital Finance, LLC, as agent, and the lenders from time to time
party thereto. Advances under the Credit Agreement will be used for working capital and general corporate
purposes, in each case pursuant to the terms of the Credit Agreement. Capitalized terms used in this section
and not otherwise deﬁned have the meanings set forth in the Credit Agreement.

Effective October 23, 2014, MDC, Maxxcom Inc. and each of their subsidiaries entered into an
amendment of its Credit Agreement. The amendment: (i) expanded the commitments under the facility by
$100 million, from $225 million to $325 million; (ii) extended the date by an additional eighteen months to
September 30, 2019; (iii) reduced the base borrowing interest rate by 25 basis points (the applicable margin
for borrowing is 1.00% in the case of Base Rate Loans and 1.75% in the case of LIBOR Rate Loans); and
(iv) modiﬁed certain covenants to provide the Company with increased ﬂexibility to fund its continued growth
and other general corporate purposes.

Advances under the Credit Agreement bear interest as follows: (a)(i) LIBOR Rate Loans bear interest at
the LIBOR Rate and (ii) Base Rate Loans bear interest at the Base Rate, plus (b) an applicable margin. The
applicable margin for borrowing is 1.00% in the case of Base Rate Loans and 1.75% in the case of LIBOR

34

Rate Loans. In addition to paying interest on outstanding principal under the Credit Agreement, MDC is
required to pay an unused revolver fee to lenders under the Credit Agreement in respect of unused
commitments thereunder.

The Credit Agreement is guaranteed by substantially all of MDC’s present and future subsidiaries, other
than immaterial subsidiaries and subject to customary exceptions. The Credit Agreement includes covenants
that, among other things, restrict MDC’s ability and the ability of its subsidiaries to (i) incur or guarantee
additional indebtedness, (ii) pay dividends on or redeem or repurchase the capital stock of MDC, (iii) make
certain types of investments, (iv) dividend or distribute amounts from MDC’s subsidiaries, (v) incur certain
liens, (vi) sell or otherwise dispose of certain assets, (vii) enter into transactions with affiliates, (viii) enter into
sale and leaseback transactions, and (ix) consolidate or merge with or into, or sell substantially all of MDC’s
assets to, another person. These covenants are subject to a number of important limitations and exceptions.
The Credit Agreement also contains ﬁnancial covenants, including a senior leverage ratio, a total leverage
ratio, a ﬁxed charge coverage ratio and a minimum earnings before interest, taxes and depreciation and
amortization level (in each case as more fully described in the Credit Agreement). The Credit Agreement is
also subject to customary events of default.

The foregoing descriptions of the Indenture and the Credit Agreement do not purport to be complete and

are qualiﬁed in their entirety by reference to the full text of the agreements.

Debt excluding the premium on the notes as of December 31, 2015 was $735.7 million, a decrease of
$0.4 million, compared with $736.1 million outstanding at December 31, 2014. This decrease in debt was a
result of repayments of capital lease obligations. At December 31, 2015, approximately $320.0 million of
commitments under the Credit Agreement were undrawn.

The Company is currently in compliance with all of the terms and conditions of the Credit Agreement,
and management believes, based on its current ﬁnancial projections, that the Company will be in compliance
with its covenants over the next twelve months.

If the Company loses all or a substantial portion of its lines of credit under the Credit Agreement, or if

the Company uses the maximum available amount under the Credit Agreement, it will be required to seek
other sources of liquidity. If the Company were unable to ﬁnd these sources of liquidity, for example through
an equity offering or access to the capital markets, the Company’s ability to fund its working capital needs
and any contingent obligations with respect to acquisitions and redeemable noncontrolling interests would be
adversely affected.

Pursuant to the Credit Agreement, the Company must comply with certain ﬁnancial covenants including,

among other things, covenants for (i) senior leverage ratio, (ii) total leverage ratio, (iii) ﬁxed charges ratio,
and (iv) minimum earnings before interest, taxes and depreciation and amortization, in each case as such term
is speciﬁcally deﬁned in the Credit Agreement. For the period ended December 31, 2015, the Company’s
calculation of each of these covenants, and the speciﬁc requirements under the Credit Agreement, respectively,
were calculated based on the trailing twelve months as follows:

Total Senior Leverage Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maximum per covenant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Leverage Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maximum per covenant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed Charges Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minimum per covenant
Earnings before interest, taxes, depreciation and amortization . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minimum per covenant

December 31, 2015
(0.19)
2.00
3.35
5.50
2.67
1.00
$210.6 million
$105.0 million

These ratios are not based on generally accepted accounting principles and are not presented as
alternative measures of operating performance or liquidity. Some of these measures include, among other
things, pro forma adjustments for acquisitions, one-time charges, and other items, as deﬁned in the Credit

35

Agreement. They are presented here to demonstrate compliance with the covenants in the Credit Agreement,
as non-compliance with such covenants could have a material adverse effect on the Company.

Disclosure of Contractual Obligations and Other Commercial Commitments

The following table provides a payment schedule of present and future obligations. Management
anticipates that the obligations outstanding at December 31, 2015 will be repaid with new ﬁnancing, equity
offerings and/or cash ﬂow from operations (in thousands):

Payments Due by Period

Contractual Obligations
Indebtedness . . . . . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . .
Operating leases . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Interest on debt
Deferred acquisition consideration(1). . . . .
Other long-term liabilities . . . . . . . . . . .
Total contractual obligations(2)
. . . . . . . .

Total
$ 735,000
670
256,738
210,886
347,104
19,476
$1,569,874

Less than
1 Year

$

— $
470
39,448
49,637
130,400
7,447
$227,402

1 − 3 Years

3 − 5 Years
— $735,000
15
185
63,496
74,522
62,016
99,233
55,882
143,908
2,864
9,112
$919,273
$326,960

After
5 Years
$ —
—
79,272
—
16,914
53
$96,239

(1) Deferred acquisition consideration excludes future payments with an estimated fair value of $35,945 that

are contingent upon employment terms as well as ﬁnancial performance and will be expensed as
stock-based compensation over the required retention period. Of this amount, the Company estimates
$2,891 will be paid in less than one year, $14,775 will be paid in one to three years, $11,023 will be
paid in three to ﬁve years, and $7,328 will be paid after ﬁve years.

(2) Pension obligations of $15,119 are not included since the timing of payments are not known.

The following table provides a summary of other commercial commitments (in thousands) at

December 31, 2015:

Other Commercial Commitments
Lines of credit . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Letters of credit
. .
Total Other Commercial Commitments

Total
$ —
$5,033
$5,033

Payments Due by Period

Less than
1 Year
$ —
5,033
$5,033

1 − 3 Years
$—
—
$—

3 − 5 Years
$—
—
$—

After
5 Years
$—
—
$—

For further detail on MDC’s long-term debt principal and interest payments, see Note 11 Debt and
Note 16 Commitments, Contingents and Guarantees of the Company’s consolidated ﬁnancial statements
included in this Form 10-K. See also ‘‘Deferred Acquisition Consideration’’ and ‘‘Other-Balance Sheet
Commitments’’ below.

Capital Resources

At December 31, 2015, the Company had only utilized the Credit Agreement in the form of undrawn

letters of credit of $5.0 million. Cash and undrawn commitments available to support the Company’s future
cash requirements at December 31, 2015 was approximately $381.4 million.

The Company expects to incur approximately $25.0 million of capital expenditures in 2016. Such capital
expenditures are expected to include leasehold improvements, furniture and ﬁxtures, and computer equipment
at certain of the Company’s operating subsidiaries. The Company intends to maintain and expand its business
using cash from operating activities, together with funds available under the Credit Agreement. Management
believes that the Company’s cash ﬂow from operations, funds available under the Credit Agreement and other
initiatives will be sufficient to meet its ongoing working capital, capital expenditures and other cash needs
over the next twelve months. If the Company continues to spend capital on future acquisitions, management
expects that the Company may need to obtain additional ﬁnancing in the form of debt and/or equity ﬁnancing.

36

Other-Balance Sheet Commitments

Media and Production

The Company’s agencies enter into contractual commitments with media providers and agreements with

production companies on behalf of our clients at levels that exceed the revenue from services. Some of our
agencies purchase media for clients and act as an agent for a disclosed principal. These commitments are
included in accounts payable when the media services are delivered by the media providers. MDC takes
precautions against default on payment for these services and has historically had a very low incidence of
default. MDC is still exposed to the risk of signiﬁcant uncollectible receivables from our clients. The risk of a
material loss could signiﬁcantly increase in periods of severe economic downturn.

Deferred Acquisition Consideration

Acquisitions of a business, or a majority interest of a business, by the Company may include future

additional contingent purchase price obligations payable to the seller, which are recorded as Deferred
Acquisition Consideration liabilities on the Company’s balance sheet at the estimated acquisition date fair
value and are remeasured at each reporting period. These contingent purchase obligations are generally
payable within a one to ﬁve-year period following the acquisition date, and are based on achievement of
certain thresholds of future earnings and, in certain cases, the rate of growth of those earnings. The actual
amount that the Company pays in connection with such contingent purchase obligations may differ materially
from this estimate.

In connection with such contingent purchase obligations, the Company may have the option or, in some
cases, the requirement, to purchase the remaining interest. Generally, the Company’s option or requirement to
purchase the incremental ownership interest coincides with the ﬁnal payment of the purchase price obligation
obligations related to the Company’s initial majority acquisition. If the Company subsequently acquires the
remaining incremental ownership interest, the acquisition fair value of the purchase price, net of any cash paid
at closing, is recorded as a liability, any noncontrolling interests are removed and any difference between the
purchase price and noncontrolling interest is recorded to additional paid-in capital.

The Deferred Acquisition Consideration and Redeemable Noncontrolling Interests are impacted by
(i) present value adjustments to accrete the acquisition date fair value of the obligation to the estimated future
payment amount at the reporting date, and (ii) changes in the estimated future payment obligation resulting
from the underlying subsidiary’s ﬁnancial performance. Redeemable Noncontrolling Interests are not adjusted
below the related initial redemption value. Signiﬁcant changes in ﬁnancial performance and metrics, such as
proﬁt margins and growth rates among others, relative to expectations could result in adjustments to
redemption value. In addition, the Deferred Acquisition Consideration and Redeemable Noncontrolling
Interests could be materially impacted by future acquisition activity, including acquisitions of incremental
ownership of the Company’s majority-owned subsidiaries, and the particular structure of such acquisitions.

As result, and due to the factors noted above, the Company does not have a view of the future trajectory

and quantiﬁcation of potential changes in the Deferred Acquisition Consideration and Redeemable
Noncontrolling Interests.

37

The following table presents the changes in the Deferred Acquisition Consideration, which relates entirely

to our Advertising and Communications segment for the twelve months ended December 31, 2015:

Beginning Balance of contingent payments . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Grants(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redemption value adjustments(2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign translation adjustment
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ending Balance of contingent payments
Fixed payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Advertising and
Communications
$172,227
(77,301)
174,530
41,636
(4,358)
306,734
40,370
$347,104

(1) Grants are the initial estimated deferred acquisition payments of new acquisitions and step-up

transactions.

(2) Redemption value adjustments are fair value changes from the Company’s initial estimates of deferred

acquisition payments, including the accretion of present value and stock-based compensation charges
relating to acquisition payments that are tied to continued employment.

Included in grants (above) are Deferred Acquisition Consideration obligations recorded in connection

with the Company’s acquisitions. During the period, the Company completed two new acquisitions and
recorded deferred acquisition consideration obligations and Redeemable Noncontrolling Interests with
acquisition date fair values of $32.3 million and $2.0 million, respectively. Of the $32.3 million of additional
deferred acquisition consideration related to new acquisitions, $31.7 million represents payments contingent on
the future ﬁnancial results of the acquired entities and $0.6 is a ﬁxed amount. The Company also acquired
incremental ownerships in several of its majority-owned subsidiaries and recorded deferred acquisition
obligations with an acquisition date fair value of $163.4 million and reduced Redeemable Noncontrolling
Interests by $149.3 million. Of the $163.4 million of additional deferred acquisition consideration related to
the acquisition of incremental ownerships, $142.9 million represents payments contingent on the future
ﬁnancial results of the underlying businesses and $20.5 million represents ﬁxed amounts.

Put Rights of Subsidiaries’ Noncontrolling Shareholders

As noted above, noncontrolling shareholders in certain subsidiaries have the right in certain
circumstances to require the Company to acquire the remaining ownership interests held by them. The
noncontrolling shareholders’ ability to exercise any such option right is subject to the satisfaction of certain
conditions, including conditions requiring notice in advance of exercise and speciﬁc employment termination
conditions. In addition, these rights cannot be exercised prior to speciﬁed staggered exercise dates. The
exercise of these rights at their earliest contractual date would result in obligations of the Company to fund
the related amounts during 2016 to 2022. It is not determinable, at this time, if or when the owners of these
rights will exercise all or a portion of these rights.

The amount payable by the Company in the event such contractual rights are exercised is dependent on

various valuation formulas and on future events, such as the average earnings of the relevant subsidiary
through that date of exercise, the growth rate of the earnings of the relevant subsidiary during that period,
and, in some cases, the currency exchange rate at the date of payment.

Management estimates, assuming that the subsidiaries owned by the Company at December 31, 2015

perform over the relevant future periods at their trailing twelve-month earnings level, that these rights, if all
are exercised, could require the Company to pay an aggregate amount of approximately $18.0 million to the
owners of such rights in future periods to acquire such ownership interests in the relevant subsidiaries. Of this
amount, the Company is entitled, at its option, to fund approximately $0.1 million by the issuance of share
capital.

38

In addition, the Company is obligated under similar put option rights to pay an aggregate amount of

approximately $48.9 million only upon termination of such owner’s employment with the applicable
subsidiary or death.

The amount the Company would be required to pay to the holders should the Company acquire the
remaining ownership interests is $2.6 million less than the initial redemption value recorded in Redeemable
Noncontrolling Interests.

The Company intends to ﬁnance the cash portion of these contingent payment obligations using available

cash from operations, borrowings under the Credit Agreement (and reﬁnancings thereof) and, if necessary,
through the incurrence of additional debt. The ultimate amount payable and the incremental operating income
in the future relating to these transactions will vary because it is dependent on the future results of operations
of the subject businesses and the timing of when these rights are exercised. Approximately $2.5 million of the
estimated $18.0 million that the Company would be required to pay subsidiaries noncontrolling shareholders
upon the exercise of outstanding contractual rights, relates to rights exercisable within the next twelve months.
Upon the settlement of the total amount of such options to purchase, the Company estimates that it would
receive incremental operating income before depreciation and amortization of $5.3 million.

The following table summarizes the potential timing of the consideration and incremental operating

income before depreciation and amortization based on assumptions as described above.

Consideration(4)

2016

2017

2018

2019

2020 &
Thereafter

Total

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income before depreciation and

amortization to be received(2)
Cumulative operating income before
depreciation and amortization(3)

. . . . . . . . .

. . . . . . .

$2.5
—
$2.5

$1.8
—
$1.8

(Dollars in Millions)
$3.3
0.1
$3.4

$1.9
—
$1.9

$8.4
—
$8.4

$17.9
0.1
$18.0(1)

$1.1

$ —

$2.4

$ —

$1.8

$ 5.3

$1.1

$1.1

$3.5

$3.5

$5.3

(5)

(1) This amount is in addition to $48.9 million of (i) options to purchase only exercisable upon termination
not within the control of the Company, or death, and (ii) the excess of the initial redemption value
recorded in Redeemable Noncontrolling Interests over the amount the Company would be required to pay
to the holders should the Company acquire the remaining ownership interests.

(2) This ﬁnancial measure is presented because it is the basis of the calculation used in the underlying

agreements relating to the put rights and is based on actual operating results. This amount represents
additional amounts to be attributable to MDC Partners Inc., commencing in the year the put is exercised.
(3) Cumulative operating income before depreciation and amortization represents the cumulative amounts to

be received by the Company.

(4) The timing of consideration to be paid varies by contract and does not necessarily correspond to the date

of the exercise of the put.

(5) Amounts are not presented as they would not be meaningful due to multiple periods included.

Guarantees

Generally, the Company has indemniﬁed the purchasers of certain of its assets in the event that a third
party asserts a claim against the purchaser that relates to a liability retained by the Company. These types of
indemniﬁcation guarantees typically extend for several years. Historically, the Company has not made any
signiﬁcant indemniﬁcation payments under such agreements and no provision has been accrued in the
accompanying consolidated ﬁnancial statements with respect to these indemniﬁcation guarantees. The
Company continues to monitor the conditions that are subject to guarantees and indemniﬁcations to identify
whether it is probable that a loss has occurred, and would recognize any such losses under any guarantees or
indemniﬁcations in the period when those losses are probable and estimable.

39

Transactions With Related Parties

Services Agreement with Former CEO

On April 25, 2007, the Company entered into a Management Services Agreement (as amended and
restated on May 6, 2013, the ‘‘Services Agreement’’) with Miles Nadal and with Nadal Management, Inc. to
set forth the terms and conditions on which Miles Nadal previously provided services to the Company as its
Chief Executive Officer. In connection with Mr. Nadal’s resignation on July 20, 2015, the Company and
Mr. Nadal terminated the Services Agreement and entered into a separation agreement (the ‘‘Separation
Agreement’’), dated as of July 20, 2015. Pursuant to the Separation Agreement, Mr. Nadal agreed, among
other things, to: (i) repay to the Company $1,877,000 in connection with certain amounts paid to or for the
beneﬁt of Mr. Nadal and an affiliate; (ii) repay to the Company $10,581,605 in connection with amounts
required to be repaid pursuant to cash bonus awards previously paid to Mr. Nadal, with such repayments
to be made in ﬁve installments, with the last to be paid on December 31, 2017; and (iii) customary
non-disparagement and conﬁdentiality obligations, reaffirmation of restrictive covenants, and an intellectual
property rights assignment. Mr. Nadal was not paid any compensation payments or severance under the
Separation Agreement.

Use of Private Aircraft Through July 2015

Beginning in 2014 and during the ﬁrst six months of 2015, MDC chartered for business purposes an
airplane and helicopter (together, the ‘‘Aircraft’’) owned by entities controlled by Mr. Nadal and leased to an
independent corporate aircraft management company. Entities controlled by Mr. Nadal paid for the purchases
of the Aircraft and were legally responsible and have paid for all operating, personnel and maintenance costs
associated with the Aircraft’s operations. Payments by third parties to charter the Aircraft from the corporate
aircraft management company offset a portion of the costs. Payments by MDC for the business use of the
Aircraft by Mr. Nadal were made to the corporate aircraft management company at a ﬁxed hourly rate set
forth in the aircraft service agreement between the aircraft management company and entities controlled by
Mr. Nadal. In the ﬁrst and second quarter of 2015, MDC paid a total of $397,767 for the business use of the
Aircraft. Promptly following Mr. Nadal’s resignation on July 20, 2015, the Company prohibited the use of
private aircraft travel by its directors and executive officers.

Employee Relationships

From May 2015 to December 31, 2015, Lori Senecal held the dual titles of President and Chief

Executive Officer of The MDC Partner Network and Chief Executive Officer of Partner Firm Crispin Porter &
Bogusky (‘‘CPB’’). As of January 1, 2016, Ms. Senecal assumed the exclusive role as Global Chief Executive
Officer of CPB. Ms. Senecal’s husband, William Grogan, has been employed by the Company since July 1,
2015 as President of Global Accounts. In 2015, Mr. Grogan’s total compensation from the Company and its
affiliate (kbs+), including salary, bonus, and other beneﬁts, totaled approximately $943,000. His compensation
is commensurate with that of his peers.

Scott Kauffman is Chairman and Chief Executive Officer of the Company. His daughter, Sarah Kauffman,

has been employed by Partner Firm kbs+ since July 2011, and currently acts as Director of Operations,
Attention Partners. In 2015, her total compensation, including salary, bonus and other beneﬁts, totaled
approximately $125,000. Her compensation is commensurate with that of her peers.

Union Advertising; Peerage Realty and Baker Real Estate

In 2015, Union Advertising Canada LP (‘‘Union’’), a Partner Firm, provided certain website development
and related marketing services to each of Peerage Realty Partners (‘‘Peerage’’) and Peerage’s subsidiary, Baker
Real Estate Incorporated (‘‘Baker’’). Miles Nadal, the Company’s former CEO, is the majority equity owner
of Peerage and Baker. The amount of fees paid by each of Peerage and Baker in respect of these services in
2015 was $130,662, which fees were customary for these types of services.

The Company’s Board of Directors, through its Audit Committee, reviewed and approved each of these

related party transactions.

40

Critical Accounting Policies

The following summary of accounting policies has been prepared to assist in better understanding the
Company’s consolidated ﬁnancial statements and the related management discussion and analysis. Readers are
encouraged to consider this information together with the Company’s consolidated ﬁnancial statements and the
related notes to the consolidated ﬁnancial statements as included herein for a more complete understanding of
accounting policies discussed below.

Estimates. The preparation of the Company’s ﬁnancial statements in conformity with ‘‘US GAAP,’’
requires management to make estimates and assumptions. These estimates and assumptions affect the reported
amounts of assets and liabilities (including goodwill, intangible assets, redeemable noncontrolling interests and
deferred acquisition consideration), valuation allowances for receivables, deferred income tax assets and
stock-based compensation, as well as the reported amounts of revenue and expenses during the reporting
period. The statements are evaluated on an ongoing basis and estimates are based on historical experience,
current conditions and various other assumptions believed to be reasonable under the circumstances. Actual
results can differ from those estimates, and it is possible that the differences could be material.

Revenue Recognition. The Company’s revenue recognition policies are as required by the Revenue

Recognition topics of the Financial Accounting Standards Board (the ‘‘FASB’’) Accounting Standards
Codiﬁcation (‘‘ASC’’). The Company earns revenue from agency arrangements in the form of retainer fees or
commissions; from short-term project arrangements in the form of ﬁxed fees or per diem fees for services;
and from incentives or bonuses. A small portion of the Company’s contractual arrangements with clients
includes performance incentive provisions, which allow the Company to earn additional revenues as a result
of its performance relative to both quantitative and qualitative goals. The Company records revenue net of
sales and other taxes, when persuasive evidence of an arrangement exists, services are provided or upon
delivery of the products when ownership and risk of loss has transferred to the customer, the selling price is
ﬁxed or determinable and collection of the resulting receivable is reasonably assured.

The Company recognizes the incentive portion of revenue under these arrangements when speciﬁc
quantitative goals are assured, or when the Company’s clients determine performance against qualitative goals
has been achieved. In all circumstances, revenue is only recognized when collection is reasonably assured.
The Company records revenue net of sales and other taxes due to be collected and remitted to governmental
authorities. In the majority of the Company’s businesses, the Company acts as an agent and records revenue
equal to the net amount retained, when the fee or commission is earned. In certain arrangements, the
Company acts as principal and contracts directly with suppliers for third party media and production costs. In
these arrangements, revenue is recorded at the gross amount billed. Additional information about our revenue
recognition policy appears in Note 2 to the Notes to the Consolidated Financial Statements included herein.

Business Combinations. The Company has historically made, and expects to continue to make, selective

acquisitions of marketing communications businesses. In making acquisitions, the price paid is determined
by various factors, including service offerings, competitive position, reputation and geographic coverage, as
well as prior experience and judgment. Due to the nature of advertising, marketing and corporate
communications services companies; the companies acquired frequently have signiﬁcant identiﬁable intangible
assets, which primarily consist of customer relationships. The Company has determined that certain intangibles
(trademarks) have an indeﬁnite life, as there are no legal, regulatory, contractual, or economic factors that
limit the useful life.

Valuations of acquired companies are based on a number of factors, including specialized know-how,
reputation, competitive position and service offerings. Our acquisition strategy has been to focus on acquiring
the expertise of an assembled workforce in order to continue building upon the core capabilities of our various
strategic business platforms to better serve our clients. Consistent with our acquisition strategy and past
practice of acquiring a majority ownership position, most acquisitions include an initial payment at the time of
closing and provide for future additional contingent purchase price payments. Contingent purchase price
obligations for these transactions are recorded as a liability and are derived from the performance of the
acquired entity and are based on predetermined formulas. These various contractual valuation formulas that
may be dependent on future events, such as the growth rate of the earnings of the relevant subsidiary during
the contractual period, and, in some cases, the currency exchange rate on the date of payment. The liability is

41

adjusted quarterly based on changes in current information affecting each subsidiary’s current operating results
and the impact this information will have on future results included in the calculation of the estimated
liability. In addition, changes in various contractual valuation formulas as well as adjustments to present value
impact quarterly adjustments. These adjustments are recorded in results of operations. In addition, certain
acquisitions also include options to purchase additional equity ownership interests. The estimated value of
these interests are recorded as redeemable noncontrolling interests.

For each of the Company’s acquisitions, a detailed review is undertaken to identify other intangible
assets and a valuation is performed for all such identiﬁed assets. The Company uses several market participant
measurements to determine estimated value. This approach includes consideration of similar and recent
transactions, as well as utilizing discounted expected cash ﬂow methodologies. Like most service businesses, a
substantial portion of the intangible asset value that the Company acquires is the specialized know-how of the
workforce, which is treated as part of goodwill and is not required to be valued separately. The majority of
the value of the identiﬁable intangible assets that the Company acquires is derived from customer
relationships, including the related customer contracts, as well as trade names. In executing our acquisition
strategy, one of the primary drivers in identifying and executing a speciﬁc transaction is the existence of, or
the ability to, expand our existing client relationships. The expected beneﬁts of our acquisitions are typically
shared across multiple agencies and regions.

Acquisitions, Goodwill and Other Intangibles. The Company reviews goodwill and other intangible
assets with indeﬁnite lives not subject to amortization for impairment annually as of October 1st of each year
or more frequently if indicators of potential impairment exist.

For goodwill, impairment is assessed at the reporting unit level. Each Partner Firm is a component

business of the Advertising and Communications Segment. Partner Firms that share similar economic
characteristics are aggregated into single reporting units.

The Partner Firms within each of the reporting units provide similar services and serve similar clients
across various industries, and in many cases the same clients. The main economic components of each Partner
Firm are employee compensation and related costs, direct service costs, and office and general costs.

The Company has the option of assessing qualitative factors to determine whether it is more likely than

not that the carrying amount of a reporting unit exceeds its fair value or performing the two-step goodwill
impairment test. Qualitative factors considered in the assessment include industry and market considerations,
the competitive environment, overall ﬁnancial performance, changing cost factors such as labor costs, and
other factors speciﬁc to each reporting unit such as change in management or key personnel.

If the Company elects to perform the qualitative assessment and concludes that it is more likely than not

that the fair value of the reporting unit is more than its carrying amount, then goodwill is not considered
impaired and the two-step goodwill impairment test is not necessary. For reporting units for which the
qualitative assessment concludes that it is more likely than not that the fair value of the reporting unit is less
than its carrying amount and for reporting units for which the qualitative assessment is not performed, the
Company will perform the ﬁrst step of the goodwill impairment test, which compares the fair value of the
reporting unit to its carrying amount. If the fair value of the reporting unit exceeds the carrying amount of the
net assets assigned to that reporting unit, goodwill is not considered impaired and additional analysis is not
required. However, if the carrying amount of the net assets assigned to the reporting unit exceeds the fair
value of the reporting unit, then the second step of the goodwill impairment test must be performed to
determine the implied fair value of the reporting unit’s goodwill. If the Company determines during the
second step that the carrying amount of a reporting unit’s goodwill exceeds its implied fair value, an
impairment loss equal to the difference is recorded.

Determining the fair value of a reporting unit involves the use of signiﬁcant estimates and assumptions.
The Company’s goodwill impairment test uses the income approach to estimate a reporting unit’s fair value.
The income approach is based on a discounted cash ﬂow (‘‘DCF’’) method. The DCF method requires the
exercise of signiﬁcant judgment, including judgment about the amount and timing of expected future cash
ﬂows, assumed terminal value and appropriate discount rates.

42

The DCF estimates incorporate expected cash ﬂows that represent a spectrum of the amount and timing
of possible cash ﬂows of each reporting unit from a market participant perspective. The expected cash ﬂows
are developed as part of the Company’s routine long-range planning process using projections of revenue and
expenses and related cash ﬂows based on assumed long-term growth rates and demand trends and appropriate
discount rates based on a reporting units weighted average cost of capital (‘‘WACC’’) as determined by
considering the observable weighted average cost of capital of comparable companies and factors speciﬁc to
the reporting unit (for example, size). The terminal value is estimated using a constant growth method which
requires an assumption about the expected long-term growth rate. The estimates are based on historical data
and experience, industry projections, economic conditions, and the Company’s expectations.

The Company’s reporting units vary in size with respect to revenue and operating proﬁts. These

differences drive variations in fair value of the reporting units. In addition, these differences as well as
differences in book value, including goodwill, cause variations in the amount by which fair value exceeds the
carrying amount of the reporting units. The reporting unit goodwill balances vary by reporting unit primarily
because it relates speciﬁcally to the Partner Firm’s goodwill which was determined at the date of acquisition.

For the 2014 annual impairment assessment we had ten reporting units. Three were subject to the

qualitative assessment and seven were subject to the two-step test. The Company concluded that there were no
goodwill impairments.

During the fourth quarter of 2015, the Company implemented organization changes that resulted in
changes to the reporting units. For the 2015 annual impairment assessment, the Company had 13 reporting
units. All of the reporting units were subject to the two-step test. As a result of the changes in the
reporting units, the Company performed the 2015 goodwill impairment testing on both the previous and new
reporting unit structure. The Company concludes that there were no goodwill impairments under both the old
and new reporting unit structures.

For the 2015 goodwill impairment testing, the Company used several assumptions. The Company
assumed a 3% long-term growth rate and used the Gordon Growth model to calculate the terminal value. In
addition, the range of assumptions for the WACC were 8.92% to 11.95%. The fair value of all reporting units
were in excess of the carrying amount and as a result there was no impairment of goodwill. The range of the
excess of the fair value over the carrying amount was from 7% to over 100%, where the fair value of nine of
the reporting units were signiﬁcantly in excess of the carrying amounts. The Company performed a sensitivity
analysis which included an increased WACC of 100 basis points. Based on the results of that analysis, one
reporting unit, which is comprised of the marketing experiential businesses, would be at risk of failing. The
Company believes the estimates and assumptions used in the calculations are reasonable. However, if there
was an adverse change in the facts and circumstances, then an impairment charge may be necessary in the
future. The Company will monitor its reporting units to determine if there is an indicator of potential
impairment. Should the fair value of any of the Company’s reporting units fall below its carrying amount
because of reduced operating performance, market declines, changes in the discount rate, or other conditions,
charges for impairment may be necessary.

Redeemable Noncontrolling Interests. The minority interest shareholders of certain subsidiaries have the

right to require the Company to acquire their ownership interests under certain circumstances pursuant to a
contractual arrangement and the Company has similar call options under the same contractual terms. The
amount of consideration under the put and call rights is not a ﬁxed amount, but rather is dependent upon
various valuation formulas and on future events, such as the average earnings of the relevant subsidiary
through the date of exercise and the growth rate of the earnings of the relevant subsidiary through the date of
exercise.

Allowance for Doubtful Accounts. Trade receivables are stated less allowance for doubtful accounts. The

allowance represents estimated uncollectible receivables usually due to customers’ potential insolvency. The
allowance includes amounts for certain customers where risk of default has been speciﬁcally identiﬁed.

Income Tax Valuation Allowance. The Company records a valuation allowance against deferred income

tax assets when management believes it is more likely than not that some portion or all of the deferred
income tax assets will not be realized. Management considers factors such as the reversal of deferred income

43

tax liabilities, projected future taxable income, the character of the income tax asset, tax planning strategies,
changes in tax laws and other factors. A change to any of these factors could impact the estimated valuation
allowance and income tax expense.

Interest Expense.

Interest expense primarily consists of the cost of borrowing on the revolving Credit

Agreement and the 6.75% Notes. The Company uses the effective interest method to amortize the original
issue discount and original issue premium on the 6.75% Notes. The Company amortizes deferred ﬁnancing
costs using the effective interest method over the life of the 6.75% Notes and straight line over the life of the
revolving Credit Agreement.

Stock-based Compensation. The fair value method is applied to all awards granted, modiﬁed or settled.
Under the fair value method, compensation cost is measured at fair value at the date of grant and is expensed
over the service period that is the award’s vesting period. Awards based on performance conditions are
recorded as compensation expense when the performance conditions are expected to be met. When awards are
exercised, share capital is credited by the sum of the consideration paid together with the related portion
previously credited to additional paid-in capital when compensation costs were charged against income or
acquisition consideration. Stock-based awards that are settled in cash or may be settled in cash at the option
of employees are recorded as liabilities. The measurement of the liability and compensation cost for these
awards is based on the fair value of the award, and is recorded into operating income over the service period,
that is the vesting period of the award. Changes in the Company’s payment obligation are revalued each
reporting period and recorded as compensation cost over the service period in operating income.

The Company treats amounts paid by shareholders to employees as a stock-based compensation charge

with a corresponding credit to additional paid-in capital.

From time to time, certain acquisitions and step-up transactions include an element of compensation

related payments. The Company accounts for those payments as stock-based compensation.

New Accounting Pronouncements

Information regarding new accounting guidance can be found in Note 17 of the Notes to the

Consolidated Financial Statements included herein.

44

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to market risk related to interest rates, and foreign currencies and impairment risk.

Debt Instruments: At December 31, 2015, the Company’s debt obligations consisted of the 6.75% Notes
and the Credit Agreement. The Credit Areement bears interest at variable rates based upon the Eurodollar rate,
the US bank prime rate, and the US base rate, at the Company’s option. The 6.75% Notes bear interest at a
ﬁxed rate. The Company’s ability to obtain the required bank syndication commitments depends in part on
conditions in the bank market at the time of syndication. As of December 31, 2015, the Company had no
borrowings under the revolving Credit Agreement. Given that there were no borrowings at December 31,
2015, a 1% increase in the weighted average interest rate, which was 4.50% at December 31, 2015, would
have no interest impact.

Foreign Exchange: While the Company primarily conducts business in markets that use the US Dollar,

the Canadian Dollar, the Euro and the British Pound, its non-US operations transact business in numerous
different currencies. The Company’s results of operations are subject to risk from the translation to the
US Dollar of the revenue and expenses of its non-US operations. The effects of currency exchange rate
ﬂuctuations on the translation of the Company’s results of operations are discussed in ‘‘Management’s
Discussion and Analysis of Financial Condition and Results of Operations’’ and in Note 2 of the Notes to the
Consolidated Financial Statements. For the most part, revenues and expenses incurred related to the non-US
operations are denominated in their functional currency. This minimizes the impact that ﬂuctuations in
exchange rates will have on proﬁt margins. Intercompany debt which is not intended to be repaid is included
in cumulative translation adjustments. Translation of intercompany debt, which is not intended to be repaid, is
included in cumulative translation adjustments. Translation of current intercompany balances are included in
net earnings. The Company generally does not enter into foreign currency forward exchange contracts or other
derivative ﬁnancial instruments to hedge the effects of adverse ﬂuctuations in foreign currency exchange rates.

The Company is exposed to foreign currency ﬂuctuations relating to its intercompany balances between
the US and Canada. For every one cent change in the foreign exchange rate between the US and Canada, the
impact to the Company’s ﬁnancial statements would be approximately $2.6 million.

Impairment Risk: At December 31, 2015, the Company had goodwill of $870.3 million and other
intangible assets of $72.4 million. The Company will assess the net realizable value of the goodwill and other
intangible assets on a regular basis, but at least annually on October 1, to determine if the Company incurs
any declines in the value of its capital investment. While the Company did not experience impairment during
the year ended December 31, 2015, the Company may incur impairment charges in future periods.

45

Item 8. Financial Statements and Supplementary Data

MDC PARTNERS INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Financial Statements:

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Operations for each of the Three Years in the Period Ended

December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Comprehensive Loss for each of the Three Years in the Period Ended

December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets as of December 31, 2015 and 2014 . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows for each of the Three Years in the Period Ended

December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Shareholders’ Deﬁcit for each of the Three Years in the Period Ended

December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

47

48

49

50

51

53

56

Financial Statement Schedules:

Schedule II — Valuation and Qualifying Accounts for each of the Three Years in the Period Ended

December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

106

46

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
MDC Partners Inc.
New York, New York

We have audited the accompanying consolidated balance sheets of MDC Partners Inc. as of December 31,
2015 and 2014 and the related consolidated statements of operations, comprehensive loss, shareholders’
deﬁcit, and cash ﬂows for each of the three years in the period ended December 31, 2015. These consolidated
ﬁnancial statements are the responsibility of the Company’s management. Our responsibility is to express an
opinion on these consolidated ﬁnancial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the consolidated ﬁnancial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated
ﬁnancial statements, assessing the accounting principles used and signiﬁcant estimates made by management,
as well as evaluating the overall consolidated ﬁnancial statement presentation. We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, the consolidated ﬁnancial statements referred to above present fairly, in all material respects,
the ﬁnancial position of MDC Partners Inc. at December 31, 2015 and 2014, and the results of its operations
and its cash ﬂows for each of the three years in the period ended December 31, 2015, in conformity with
accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), MDC Partners Inc.’s internal control over ﬁnancial reporting as of December 31, 2015, based
on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO) and our report dated February 26, 2016
expressed an unqualiﬁed opinion thereon.

/s/ BDO USA, LLP
New York, New York
February 26, 2016

47

MDC PARTNERS INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Thousands of United States Dollars, Except per Share Amounts)

Revenue:

Services

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,326,256

$ 1,223,512

$ 1,062,478

Years Ended December 31,
2014

2013

2015

Operating Expenses:

Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . .

Operating income (loss)

. . . . . . . . . . . . . . . . . . . . . . . . . .

Other Income (Expenses):

Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange loss . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges
. . . . . . . . . . . . . . . .
Loss on redemption of Notes . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) from continuing operations before income taxes
and equity in earnings of non-consolidated affiliates . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .

Income tax expense (beneﬁt)
Income (loss) from continuing operations before equity in

earnings of non-consolidated affiliates

. . . . . . . . . . . . . . .
Equity in earnings of non-consolidated affiliates . . . . . . . . . .
Income (loss) from continuing operations . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes

. . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to the noncontrolling interests . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . . . . . . . . . . $

Loss Per Common Share:
Basic and Diluted

Loss from continuing operations attributable to

879,716
322,207
52,223
1,254,146
72,110

798,518
290,073
47,172
1,135,763
87,749

704,969
355,964
36,139
1,097,072
(34,594)

7,238
(39,328)
(57,903)
—
467
(89,526)

(17,416)
5,664

(23,080)
1,058
(22,022)

(6,281)
(28,303)
(9,054)
(37,357)

689
(18,482)
(55,265)
—
418
(72,640)

15,109
12,422

2,687
1,406
4,093

2,531
(5,516)
(45,110)
(55,588)
427
(103,256)

(137,850)
(4,367)

(133,483)
281
(133,202)

(21,260)
(17,167)
(6,890)
(24,057)

(9,200)
(142,402)
(6,461)
$ (148,863)

$

MDC Partners Inc. common shareholders . . . . . . . . . . . $

(0.62)

$

(0.06)

$

(2.96)

Discontinued operations attributable to MDC Partners Inc.

common shareholders . . . . . . . . . . . . . . . . . . . . . . . . .

(0.13)

(0.43)

(0.20)

Net loss attributable to MDC Partners Inc. common

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(0.75)

$

(0.49)

$

(3.16)

Weighted Average Number of Common Shares Outstanding:

Basic and Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

49,875,282

49,545,350

47,108,406

Stock-based compensation expense is included in the

following line items above:

Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . $
Office and general expenses
Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

. . . . . . . . . . . . . . . . . . . .

11,710
6,086
17,796

$

$

9,883
7,813
17,696

$

$

7,222
93,183
100,405

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

48

MDC PARTNERS INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(Thousands of United States Dollars)

Years Ended December 31,
2014

2013

2015

Comprehensive Income (Loss)
Net loss

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(28,303)

$(17,167)

$(142,402)

Other comprehensive income (loss), net of applicable tax:
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . . .
Beneﬁt plan adjustment, net of income tax beneﬁt, of nil for 2015,

$1,112 for 2014, and income tax expense of $1,112 for 2013 . . . .
Other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . .
Comprehensive loss for the year . . . . . . . . . . . . . . . . . . . . . . . . .
Comprehensive income attributable to the noncontrolling interests . .
. . . . . . . . . .
Comprehensive loss attributable to MDC Partners Inc.

9,564

1,736

(299)

(423)
9,141
(19,162)
(4,186)
$(23,348)

(10,403)
(8,667)
(25,834)
(5,178)
$(31,012)

6,936
6,637
(135,765)
(6,450)
$(142,215)

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

49

MDC PARTNERS INC.
CONSOLIDATED BALANCE SHEETS
(Thousands of United States Dollars)

Current Assets:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash held in trusts
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, less allowance for doubtful accounts of $1,306

and $1,409 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures billable to clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Current Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed assets, at cost, less accumulated depreciation of $96,554 and $95,083. . . .
Investment in non-consolidated affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets, net
Deferred tax asset
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Assets

LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS, AND
SHAREHOLDERS’ DEFICIT

Current Liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trust liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accruals and other liabilities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advance billings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term debt
Current portion of deferred acquisition consideration . . . . . . . . . . . . . . . . .
Total Current Liabilities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term portion of deferred acquisition consideration . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable Noncontrolling Interests (Note 2)
. . . . . . . . . . . . . . . . . . . . . . .
Commitments, Contingencies and Guarantees (Note 16)

December 31,

2015

2014

$

61,458
5,122

$ 113,348
6,419

361,044
44,012
37,109
508,745
63,557
6,263
870,301
72,382
15,367
53,635
$1,590,250

$ 359,568
5,122
297,964
119,100
470
130,400
912,624
741,038
216,704
44,905
92,581
2,007,852
69,471

355,295
40,202
36,978
552,242
60,240
6,110
851,373
86,121
18,758
74,046
$1,648,890

$ 316,285
6,419
264,854
142,608
534
90,804
821,504
742,593
114,564
45,861
77,997
1,802,519
194,951

Shareholders’ Deﬁcit:

Preferred shares, unlimited authorized, none issued . . . . . . . . . . . . . . . . . .
Class A Shares, no par value, unlimited authorized, 49,986,705 and

—

—

49,680,109 shares issued and outstanding in 2015 and 2014, respectively . .

269,841

265,817

Class B Shares, no par value, unlimited authorized, 3,755 issued and

outstanding in 2015 and 2014, respectively, convertible into one Class A
share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges in excess of capital
Accumulated deﬁcit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
MDC Partners Inc. Shareholders’ Deﬁcit
Noncontrolling Interests
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Shareholders’ Deﬁcit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Liabilities, Redeemable Noncontrolling Interests and Shareholders’

1
(315,261)
(526,990)
6,257
(566,152)
79,079
(487,073)

1
(209,668)
(489,633)
(7,752)
(441,235)
92,655
(348,580)

Deﬁcit

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,590,250

$1,648,890

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

50

MDC PARTNERS INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Thousands of United States Dollars)

Cash ﬂows from operating activities:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss
Loss from discontinued operations
. . . . . . . . . . . . . . . . . . . . .
Income (loss) from continuing operations . . . . . . . . . . . . . . . . .

$ (28,303)
(6,281)
(22,022)

$ (17,167)
(21,260)
4,093

$(142,402)
(9,200)
(133,202)

Years Ended December 31,
2014

2013

2015

Adjustments to reconcile income (loss) from continuing operations

to cash provided by operating activities:

Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles
Amortization of deferred ﬁnance charges and debt discount . . .
Loss on redemption of Notes
. . . . . . . . . . . . . . . . . . . . . . .
Adjustment to deferred acquisition consideration . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of investments . . . . . . . . . . . . . . . . . . . . . . . .
Earnings of non-consolidated affiliates . . . . . . . . . . . . . . . . .
Distributions in excess of carrying value . . . . . . . . . . . . . . . .
Other and non-current assets and liabilities . . . . . . . . . . . . . .
Foreign exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in working capital:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable
Expenditures billable to clients . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . .
Accounts payable, accruals and other current liabilities . . . . . .
Advance billings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash ﬂows provided by continuing operating activities . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .

Net cash provided by operating activities

Cash ﬂows used in investing activities:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures
Proceeds from sale of assets and investments
. . . . . . . . . . . .
Acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . .
Distributions from non-consolidated affiliates
. . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash ﬂows used in continuing investing activities . . . . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . .

17,796
18,871
33,352
2,270
—
38,887
1,824
(6,526)
(1,058)
—
4,680
30,185

(4,796)
(3,879)
1,550
76,521
(23,508)
164,147
(1,342)
162,805

(23,575)
8,631
(24,778)
—
(7,272)
(46,994)
17,101
(29,893)

17,696
16,462
30,710
2,247
—
18,652
10,963
—
(1,406)
—
(7,805)
14,821

(35,800)
23,351
(1,949)
51,120
(13,805)
129,350
(1,827)
127,523

(26,416)
85
(68,344)
3,409
(6,312)
(97,578)
(2,108)
(99,686)

22,438
16,742
19,397
7,762
50,385
36,143
(5,427)
—
(281)
(3,058)
(9,405)
3,004

16,086
(4,404)
(7,835)
30,017
17,632
55,994
3,305
59,299

(16,809)
239
(11,872)
3,761
(2,692)
(27,373)
(2,751)
(30,124)

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

51

MDC PARTNERS INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Thousands of United States Dollars) − (continued)

Cash ﬂows (used in) provided by ﬁnancing activities:

Proceeds from issuance of 6.75% Notes . . . . . . . . . . . . . . . . .
Repayment of 11% Notes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of revolving credit facility . . . . . . . . . . . . . . . . . .
Proceeds from revolving credit facility . . . . . . . . . . . . . . . . . .
Acquisition related payments . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash overdraft
Distributions to noncontrolling interests
. . . . . . . . . . . . . . . . .
Proceeds from exercise of options . . . . . . . . . . . . . . . . . . . . .
Payment of dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of long-term debt
. . . . . . . . . . . . . . . . . . . . . . . .
Premium paid on redemption of Notes . . . . . . . . . . . . . . . . . .
Deferred ﬁnancing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash ﬂows (used in) provided by continuing ﬁnancing activities . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash (used in) provided by ﬁnancing activities . . . . . . . .
Effect of exchange rate changes on cash and cash equivalents . . . .
. . . . . . . . .
Cash and cash equivalents at beginning of year . . . . . . . . . . . . . .
Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . .

(Decrease) increase in cash and cash equivalents

Supplemental disclosures:

Years Ended December 31,
2014

2013

2015

$

— $ 78,937
—
—
(378,985)
(703,020)
378,985
703,020
(78,322)
(134,056)
37,835
(1,410)
(6,523)
(9,503)
—
224
(37,698)
(42,313)
(656)
(534)
—
—
(3,659)
—
(5,414)
(2,388)
112
—
(15,388)
(189,980)
(40)
(40)
(15,428)
(190,020)
(1,068)
5,218
11,341
(51,890)
102,007
113,348
$ 113,348
$ 61,458

$ 664,125
(425,000)
(49,450)
49,450
(119,572)
4,976
(5,525)
—
(22,047)
(743)
(50,385)
(20,815)
(13,817)
561
11,758
(1,266)
10,492
2,010
41,677
60,330
$ 102,007

Cash income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
Change in cash held in trusts

1,887
$
$ 52,666
(1,297)
$

431
$
$ 49,253
6,419
$

919
$
$ 38,727
—
$

Non-cash transactions:

Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Note receivable exchanged for shares of subsidiary . . . . . . . . .
Dividends payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$
$

140
$
— $
$

912

773
1,746
1,347

$
$
$

595
—
1,793

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

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T

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

1. Basis of Presentation

MDC Partners Inc. (the ‘‘Company’’ or ‘‘MDC’’) has prepared the consolidated ﬁnancial statements

included herein pursuant to the rules and regulations of the United States Securities and Exchange
Commission (the ‘‘SEC’’) and in accordance with generally accepted accounting principles of the
United States of America (‘‘US GAAP’’).

During the fourth quarter of 2015, the Company changed its reportable segment to coincide with the new
reporting structure. The reporting structure was modiﬁed to reﬂect the approach the Chief Operating Decision
Maker (‘‘CODM’’) utilizes to make decisions about the Company. Prior year segment reporting has been
recast to reﬂect the new reportable segment.

Nature of Operations

MDC Partners Inc., formerly MDC Corporation Inc., is incorporated under the laws of Canada. The
Company commenced using the name MDC Partners Inc. on November 1, 2003 and legally changed its name
through amalgamation with a wholly-owned subsidiary on January 1, 2004. The Company’s operations are in
primarily one reportable segment — the Advertising and Communications Segment. The segment operates
primarily in the US, Canada, Europe, Asia, and Latin America. See Note 14, ‘‘Segment Information,’’ for
further descriptions.

2. Signiﬁcant Accounting Policies

The Company’s signiﬁcant accounting policies are summarized as follows:

Principles of Consolidation. The accompanying consolidated ﬁnancial statements include the accounts

of MDC Partners Inc. and its domestic and international controlled subsidiaries that are not considered
variable interest entities, and variable interest entities for which the Company is the primary beneﬁciary.
Intercompany balances and transactions have been eliminated in consolidation.

Reclassiﬁcations. Certain reclassiﬁcations have been made to the prior period ﬁnancial statements to

conform to the current period presentation.

Use of Estimates. The preparation of ﬁnancial statements in conformity with US GAAP requires

management to make estimates and assumptions. These estimates and assumptions affect the reported amounts
of assets and liabilities including goodwill, intangible assets, contingent deferred acquisition consideration,
valuation allowances for receivables, deferred tax assets and the amounts of revenue and expenses reported
during the period. These estimates are evaluated on an ongoing basis and are based on historical experience,
current conditions and various other assumptions believed to be reasonable under the circumstances. Actual
results could differ from these estimates.

Fair Value. The Company applies the fair value measurement guidance of the Financial Accounting

Standards Board (the ‘‘FASB’’) Accounting Standards Codiﬁcation (the ‘‘ASC’’) Topic 820, Fair Value
Measurements, for ﬁnancial assets and liabilities that are required to be measured at fair value and for
nonﬁnancial assets and liabilities that are not required to be measured at fair value on a recurring basis,
including goodwill and other identiﬁable intangible assets. The measurement of fair value requires the use of
techniques based on observable and unobservable inputs. Observable inputs reﬂect market data obtained from
independent sources, while unobservable inputs reﬂect market assumptions. The inputs create the following
fair value hierarchy:

•

•

•

Level 1 — Quoted prices for identical instruments in active markets.

Level 2 — Quoted prices for similar instruments in active markets; quoted prices for identical or
similar instruments in markets that are not active; and model-derived valuations where inputs are
observable or where signiﬁcant value drivers are observable.

Level 3 — Instruments where signiﬁcant value drivers are unobservable to third parties.

56

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

When available, the Company uses quoted market prices to determine the fair value of its ﬁnancial

instruments and classiﬁes such items in Level 1. In some cases, quoted market prices are used for similar
instruments in active markets and the Company classiﬁes such items in Level 2.

Concentration of Credit Risk. The Company provides marketing communications services to clients who

operate in most industry sectors. Credit is granted to qualiﬁed clients in the ordinary course of business. Due
to the diversiﬁed nature of the Company’s client base, the Company does not believe that it is exposed to a
concentration of credit risk. No client accounted for more than 10% of the Company’s consolidated accounts
receivable as of December 31, 2015 and 2014. No clients accounted for 10% of the Company’s revenue in
each of the years ended December 31, 2015, 2014, and 2013.

Cash and Cash Equivalents. The Company’s cash equivalents are primarily comprised of investments in

overnight interest-bearing deposits, commercial paper and money market instruments and other short-term
investments with original maturity dates of three months or less at the time of purchase. The Company has a
concentration of credit risk in that there are cash deposits in excess of federally insured amounts.

Cash in Trust. A subsidiary of the Company holds restricted cash in trust accounts related to funds

received on behalf of clients. Such amounts are held in escrow under depositary service agreements and
distributed at the direction of the clients. The funds are presented as a corresponding liability on the balance
sheet.

Allowance for Doubtful Accounts. Trade receivables are stated at invoiced amounts less allowances for

doubtful accounts. The allowances represent estimated uncollectible receivables associated with potential
customer defaults usually due to customers’ potential insolvency. The allowances include amounts for certain
customers where a risk of default has been speciﬁcally identiﬁed. The assessment of the likelihood of
customer defaults is based on various factors, including the length of time the receivables are past due,
historical experience and existing economic conditions.

Expenditures Billable to Clients. Expenditures billable to clients consist principally of outside vendor

costs incurred on behalf of clients when providing advertising, marketing and corporate communications
services that have not yet been invoiced to clients. Such amounts are invoiced to clients at various times over
the course of the production process.

Fixed Assets. Fixed assets are stated at cost, net of accumulated depreciation. Computers, furniture and
ﬁxtures are depreciated on a straight-line basis over periods of three to seven years. Leasehold improvements
are depreciated on a straight-line basis over the lesser of the term of the related lease or the estimated useful
life of the asset. Repairs and maintenance costs are expensed as incurred.

Impairment of Long-lived Assets.

In accordance with the FASB ASC, a long-lived asset or asset group

is tested for recoverability whenever events or changes in circumstances indicate that its carrying amount may
not be recoverable. When such events occur, the Company compares the sum of the undiscounted cash ﬂows
expected to result from the use and eventual disposition of the asset or asset group to the carrying amount of
such asset or asset group. If this comparison indicates that there is an impairment, the amount of the
impairment is typically calculated using discounted expected future cash ﬂows where observable fair values
are not readily determinable. The discount rate applied to these cash ﬂows is based on the Company’s
weighted average cost of capital, risk adjusted where appropriate.

Equity Method Investments. The equity method is used to account for investments in entities in which

the Company has an ownership interest of less than 50% and has signiﬁcant inﬂuence, or joint control by
contractual arrangement, (i) over the operating and ﬁnancial policies of the affiliate or (ii) has an ownership
interest greater than 50%; however, the substantive participating rights of the noncontrolling interest
shareholders preclude the Company from exercising unilateral control over the operating and ﬁnancial policies
of the affiliate. The Company’s investments accounted for using the equity method include a 30% undivided

57

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

interest in a real estate joint venture and various interests in investment funds. In 2013, the Company recorded
a distribution of $3,096 from this real estate joint venture, of which $3,058 was in excess of the Company’s
carrying amount and has been recorded as a gain in equity in earnings of non-consolidated affiliates. The
Company’s management periodically evaluates these investments to determine if there has been a decline in
value that is other than temporary. These investments are included in investments in non-consolidated
affiliates.

During the year ended December 31, 2015, the Company sold its ownership in one of these equity

method investments for $2,094 and recognized a gain of $1,086 in Other income.

Cost Method Investments. From time to time, the Company makes non-material cost based investments
in start-up advertising technology companies and innovative consumer product companies where the Company
does not exercise signiﬁcant inﬂuence over the operating and ﬁnancial policies of the investee. The total net
cost basis of these investments, which is included in Other Assets on the balance sheet, as of December 31,
2015 and 2014 was $11,763 and $10,196, respectively. These investments are periodically evaluated to
determine whether a signiﬁcant event or change in circumstances has occurred that may impact the fair value
of each investment other than temporary declines below book value. A variety of factors are considered when
determining if a decline is other than temporary, including, among others, the ﬁnancial condition and
prospects of the investee, as well as the Company’s investment intent.

During the year ended December 31, 2015, the Company sold its ownership in six of these cost method

investments for an aggregate purchase price of $11,364 and recognized a gain of $5,440 in Other income.

In addition, the Company’s partner agencies may receive minority equity interests from start-up
companies in lieu of fees. During the year ended December 31, 2014, the Company liquidated two such
equity interest positions in exchange for an aggregate purchase price equal to $8,248. The purchasers of these
equity investments were current investors in such entities and two executive officers of our subsidiary partner
agencies.

Goodwill and Indeﬁnite Lived Intangible.

In accordance with the FASB ASC topic, Goodwill and Other
Intangible Assets, goodwill and indeﬁnite life intangible assets (trademarks) acquired as a result of a business
combination which are not subject to amortization are tested for impairment annually as of October 1st of each
year, or more frequently if indicators of potential impairment exist.

For goodwill, impairment is assessed at the reporting unit level. Each Partner Firm is a component

business of the Advertising and Communications Segment. Partner Firms that share similar economic
characteristics are aggregated into single reporting units.

The Partner Firms within each of the reporting units provide similar services and serve similar clients
across various industries, and in many cases the same clients. The main economic components of each Partner
Firm are employee compensation and related costs, direct service costs, and office and general costs.

The Company has the option of assessing qualitative factors to determine whether it is more likely than

not that the carrying amount of a reporting unit exceeds its fair value or performing the two-step goodwill
impairment test. Qualitative factors considered in the assessment include industry and market considerations,
the competitive environment, overall ﬁnancial performance, changing cost factors such as labor costs, and
other factors speciﬁc to each reporting unit such as change in management or key personnel.

If the Company elects to perform the qualitative assessment and concludes that it is more likely than not

that the fair value of the reporting unit is more than its carrying amount, then goodwill is not considered
impaired and the two-step goodwill impairment test is not necessary. For reporting units for which the
qualitative assessment concludes that it is more likely than not that the fair value of the reporting unit is less
than its carrying amount and for reporting units for which the qualitative assessment is not performed, the
Company will perform the ﬁrst step of the goodwill impairment test, which compares the fair value of the

58

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

reporting unit to its carrying amount. If the fair value of the reporting unit exceeds the carrying amount of the
net assets assigned to that reporting unit, goodwill is not considered impaired and additional analysis is not
required. However, if the carrying amount of the net assets assigned to the reporting unit exceeds the fair
value of the reporting unit, then the second step of the goodwill impairment test must be performed to
determine the implied fair value of the reporting unit’s goodwill. If the Company determines during the
second step that the carrying amount of a reporting unit’s goodwill exceeds its implied fair value, an
impairment loss equal to the difference is recorded.

Determining the fair value of a reporting unit involves the use of signiﬁcant estimates and assumptions.
The Company’s goodwill impairment test uses the income approach to estimate a reporting unit’s fair value.
The income approach is based on a discounted cash ﬂow (‘‘DCF’’) method. The DCF method requires the
exercise of signiﬁcant judgment, including judgment about the amount and timing of expected future cash
ﬂows, assumed terminal value and appropriate discount rates.

The DCF estimates incorporate expected cash ﬂows that represent a spectrum of the amount and timing
of possible cash ﬂows of each reporting unit from a market participant perspective. The expected cash ﬂows
are developed as part of the Company’s routine long-range planning process using projections of revenue and
expenses and related cash ﬂows based on assumed long-term growth rates and demand trends and appropriate
discount rates based on a reporting units weighted average cost of capital (‘‘WACC’’) as determined by
considering the observable weighted average cost of capital of comparable companies and factors speciﬁc to
the reporting unit (for example, size). The terminal value is estimated using a constant growth method which
requires an assumption about the expected long-term growth rate. The estimates are based on historical data
and experience, industry projections, economic conditions, and the Company’s expectations.

The Company’s reporting units vary in size with respect to revenue and operating proﬁts. These

differences drive variations in fair value of the reporting units. In addition, these differences as well as
differences in book value, including goodwill, cause variations in the amount by which fair value exceeds the
carrying amount of the reporting units. The reporting unit goodwill balances vary by reporting unit primarily
because it relates speciﬁcally to the Partner Firm’s goodwill which was determined at the date of acquisition.

For the 2014 annual impairment assessment the Company had ten reporting units. Three were subject to

the qualitative assessment and seven were subject to the two-step test. The Company concluded that there
were no goodwill impairments.

During the fourth quarter of 2015, the Company implemented organization changes that resulted

in changes to the reporting units. For the 2015 annual impairment assessment, the Company had
13 reporting units. All of the reporting units were subject to the two-step test. As a result of the changes in the
reporting units, the Company performed the 2015 goodwill impairment testing on both the previous and new
reporting unit structure. The Company concludes that there were no goodwill impairments under both the old
and new reporting unit structures.

For the 2015 goodwill impairment testing, the Company used several assumptions. The Company
assumed a 3% long-term growth rate and used the Gordon Growth model to calculate the terminal value. In
addition, the range of assumptions for the WACC were 8.92% to 11.95%. The fair value of all reporting units
were in excess of the carrying amount and as a result there was no impairment of goodwill. The range of the
excess of the fair value over the carrying amount was from 7% to over 100%, where the fair value of nine of
the reporting units were signiﬁcantly in excess of the carrying amounts. The Company performed a sensitivity
analysis which included an increased WACC of 100 basis points. Based on the results of that analysis, one
reporting unit, which is comprised of the marketing experiential businesses, would be at risk of failing. The
Company believes the estimates and assumptions used in the calculations are reasonable. However, if there
was an adverse change in the facts and circumstances, then an impairment charge may be necessary in the
future. The Company will monitor its reporting units to determine if there is an indicator of potential

59

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

impairment. Should the fair value of any of the Company’s reporting units fall below its carrying amount
because of reduced operating performance, market declines, changes in the discount rate, or other conditions,
charges for impairment may be necessary.

Deﬁnite Lived Intangible Assets.

In accordance with the FASB ASC, acquired intangibles are subject to

amortization over their useful lives. The method of amortization selected reﬂects the pattern in which the
economic beneﬁts of the speciﬁc intangible asset is consumed or otherwise used up. If that pattern cannot be
reliably determined, a straight-line amortization method is used over the estimated useful life. Intangible assets
that are subject to amortization are reviewed for potential impairment at least annually or whenever events or
circumstances indicate that carrying amounts may not be recoverable. See also Note 8.

Business Combinations. Business combinations are accounted for using the acquisition method and

accordingly, the assets acquired (including identiﬁed intangible assets), the liabilities assumed and any
noncontrolling interest in the acquired business are recorded at their acquisition date fair values. The
Company’s acquisition model typically provides for an initial payment at closing and for future additional
contingent purchase price obligations. Contingent purchase price obligations are recorded as deferred
acquisition consideration on the balance sheet at the acquisition date fair value and are remeasured at each
reporting period. Changes in such estimated values are recorded in the results of operations. For the years
ended December 31, 2015, 2014 and 2013, $36,344, $16,467 and $35,914, respectively, related to changes in
estimated value was recorded as operating expenses. For further information, see Note 14 and Note 13. For
the year ended December 31, 2015, 2014, and 2013, $2,912, $6,133 and $2,066, respectively, of acquisition
related costs were charged to operations.

For each acquisition, the Company undertakes a detailed review to identify other intangible assets and a

valuation is performed for all such identiﬁed assets. The Company uses several market participant
measurements to determine estimated value. This approach includes consideration of similar and recent
transactions, as well as utilizing discounted expected cash ﬂow methodologies. Like most service businesses, a
substantial portion of the intangible asset value that the Company acquires is the specialized know-how of the
workforce, which is treated as part of goodwill and is not required to be valued separately. The majority of
the value of the identiﬁable intangible assets acquired is derived from customer relationships, including the
related customer contracts, as well as trade names. In executing the Company’s overall acquisition strategy,
one of the primary drivers in identifying and executing a speciﬁc transaction is the existence of, or the ability
to, expand the existing client relationships. The expected beneﬁts of the Company’s acquisitions are typically
shared across multiple agencies and regions.

Redeemable Noncontrolling Interests. Many of the Company’s acquisitions include contractual

arrangements where the noncontrolling shareholders have an option to purchase, or may require the Company
to purchase, such noncontrolling shareholders’ incremental ownership interests under certain circumstances
and the Company has similar call options under the same contractual terms. The amount of consideration
under these contractual arrangements is not a ﬁxed amount, but rather is dependent upon various valuation
formulas as described in Note 16. In the event that an incremental purchase may be required of the Company,
the amounts are recorded as Redeemable Noncontrolling Interests in mezzanine equity on the balance sheet at
their acquisition date fair value and adjusted for changes to their estimated redemption value through
additional paid-in capital (but not less than their initial redemption value), except for foreign currency
translation adjustments. These adjustments will not impact the calculation of earnings (loss) per share.

If the estimated redemption value is in excess of the fair value of the noncontrolling interests, the
Company records a charge to income attributable to noncontrolling interests. For the three years ended
December 31, 2015, 2014, and 2013, there were no charges to income attributable to noncontrolling interests.
Changes in the estimated redemption amounts of the redeemable noncontrolling interests are adjusted at each
reporting period with a corresponding adjustment to equity. These adjustments will not impact the calculation
of earnings (loss) per share.

60

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

The following table presents changes in Redeemable Noncontrolling Interests.

Beginning Balance as of January 1,

. . . . . . . . . . . . . . . . . . . .
Redemptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in redemption value . . . . . . . . . . . . . . . . . . . . . . .
Currency translation adjustments . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .

Ending Balance as of December 31,

2015
$ 194,951
(155,042)
7,703
22,809
(950)
$ 69,471

Years Ended December 31,
2014
$148,534
(4,820)
13,327
38,850
(940)
$194,951

2013
$117,953
(4,270)
—
35,689
(838)
$148,534

(1) Grants in 2015 consisted of transfers from noncontrolling interests related to step-up transactions and new

acquisitions.

Subsidiary and Equity Investment Stock Transactions. Transactions involving the purchase, sale or
issuance of stock of a subsidiary where control is maintained are recorded as a reduction in the redeemable
noncontrolling interests or noncontrolling interests, as applicable. Any difference between the purchase price
and noncontolling interest is recorded to additional paid-in capital. In circumstances where the purchase of
shares of an equity investment results in obtaining control, the existing carrying value of the investment is
remeasured to the acquisition date fair value and any gain or loss is recognized in results of operations.

Variable Interest Entity. Effective March 28, 2012, the Company invested in Doner Partners LLC
(‘‘Doner’’). The Company acquired a 30% voting interest and convertible preferred interests that allow the
Company to increase ordinary voting ownership to 70% at the Company’s option. The Company has
determined that (i) this entity is a variable interest entity and (ii) the Company is the primary beneﬁciary
because it receives a disproportionate share of proﬁts and losses as compared to its ownership percentage. As
such, Doner is consolidated for all periods subsequent to the date of investment.

The Company’s Credit Agreement (see Note 11) is guaranteed and secured by all of Doner’s assets.

Total assets and total liabilities of Doner included in the Company’s consolidated balance sheet at

December 31, 2015 and 2014, were $122,558 and $86,047, and $223,305 and $192,340, respectively.

Guarantees. Guarantees issued or modiﬁed by the Company to third parties after January 1, 2003 are

generally recognized, at the inception or modiﬁcation of the guarantee, as a liability for the obligations it has
undertaken in issuing the guarantee, including its ongoing obligation to stand ready to perform over the term
of the guarantee in the event that the speciﬁed triggering events or conditions occur. The initial measurement
of that liability is the fair value of the guarantee. The recognition of the liability is required even if it is not
probable that payments will be required under the guarantee. The Company’s liability associated with
guarantees is not signiﬁcant. (See Note 16.)

Revenue Recognition. The Company’s revenue recognition policies are established in accordance with

the Revenue Recognition topics of the FASB ASC, and accordingly, revenue is recognized when all of the
following criteria are satisﬁed: (i) persuasive evidence of an arrangement exists; (ii) the selling price is ﬁxed
or determinable; (iii) services have been performed or upon delivery of the products when ownership and risk
of loss has transferred to the client; and (iv) collection of the resulting receivable is reasonably assured.

The Company follows the Multiple-Element Arrangement topic of the FASB ASC, which addresses

certain aspects of the accounting by a vendor for arrangements under which it will perform multiple
revenue-generating activities and how to determine whether an arrangement involving multiple deliverables
contains more than one unit of accounting.

61

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

The Company follows the Principal Agent Consideration topic of the FASB ASC which addresses

(i) whether revenue should be recorded at the gross amount billed because it has earned revenue from the sale
of goods or services, or recorded at the net amount retained because it has earned a fee or commission, and
(ii) that reimbursements received for out-of-pocket expenses incurred should be characterized in the income
statement as revenue. Accordingly, the Company has included such reimbursed expenses in revenue.

The Company earns revenue from agency arrangements in the form of retainer fees or commissions; from
short-term project arrangements in the form of ﬁxed fees or per diem fees for services; and from incentives or
bonuses.

Non-refundable retainer fees are generally recognized on a straight-line basis over the term of the speciﬁc
customer arrangement. Commission revenue is earned and recognized upon the placement of advertisements in
various media when the Company has no further performance obligations. Fixed fees for services are
recognized upon completion of the earnings process and acceptance by the client. Per diem fees are
recognized upon the performance of the Company’s services. In addition, for a limited number of certain
service transactions, which require delivery of a number of service acts, the Company uses the proportional
performance model, which generally results in revenue being recognized based on the straight-line method.

Fees billed to clients in excess of fees recognized as revenue are classiﬁed as Advanced Billings on the

Company’s balance sheet.

A small portion of the Company’s contractual arrangements with customers includes performance

incentive provisions, which allow the Company to earn additional revenue as a result of its performance
relative to both quantitative and qualitative goals. The Company recognizes the incentive portion of revenue
under these arrangements when speciﬁc quantitative goals are assured, or when the Company’s clients
determine performance against qualitative goals has been achieved. In all circumstances, revenue is only
recognized when collection is reasonably assured. The Company records revenue net of sales and other taxes
due to be collected and remitted to governmental authorities.

Cost of Services Sold. Cost of services sold do not include depreciation charges for ﬁxed assets.

Interest Expense.

Interest expense primarily consists of the cost of borrowing on the Company’s 6.75%
Senior Notes due 2020 (the ‘‘6.75% Notes’’) and the Company’s $325 million senior secured revolving credit
agreement due 2019 (the ‘‘Credit Agreement’’). The Company uses the effective interest method to amortize
the deferred ﬁnancing costs and original issue premium on the 6.75% Notes. The Company also uses the
straight-line method to amortize the deferred ﬁnancing costs on the Credit Agreement. For the years ended
December 31, 2015, 2014, and 2013, interest expense included $2,543, $2,186, and $232, respectively, relating
to present value adjustments for ﬁxed deferred acquisition consideration payments.

Deferred Taxes. The Company uses the asset and liability method of accounting for income taxes.
Deferred income taxes are provided for the temporary difference between the ﬁnancial reporting basis and tax
basis of the Company’s assets and liabilities. Deferred tax beneﬁts result principally from certain tax carryover
beneﬁts and from recording certain expenses in the ﬁnancial statements that are not currently deductible for
tax purposes and from differences between the tax and book basis of assets and liabilities recorded in
connection with acquisitions. Deferred tax assets are reduced by a valuation allowance when, in the opinion of
management, it is more likely than not that some portion or all of the deferred tax assets will not be realized.
Deferred tax liabilities result principally from deductions recorded for tax purposes in excess of that recorded
in the ﬁnancial statements or income for ﬁnancial statement purposes in excess of the amount for tax
purposes. The effect of changes in tax rates is recognized in the period the rate change is enacted.

62

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

Stock-Based Compensation. Under the fair value method, compensation cost is measured at fair value at

the date of grant and is expensed over the service period, in this case the award’s vesting period. When
awards are exercised, share capital is credited by the sum of the consideration paid together with the related
portion previously credited to additional paid-in capital when compensation costs were charged against income
or acquisition consideration.

The Company uses its historical volatility derived over the expected term of the award to determine the

volatility factor used in determining the fair value of the award.

Stock-based awards that are settled in cash, or may be settled in cash at the option of employees, are

recorded as liabilities. The measurement of the liability and compensation cost for these awards is based on
the fair value of the award, and is recorded in operating income over the service period, in this case the
awards vesting period. Changes in the Company’s payment obligation prior to the settlement date of a
stock-based award are recorded as compensation cost in operating income in the period of the change. The
ﬁnal payment amount for such awards is established on the date of the exercise of the award by the employee.

Stock-based awards that are settled in cash or equity at the option of the Company are recorded at fair

value on the date of grant and recorded as additional paid-in capital. The fair value measurement of the
compensation cost for these awards is based on using the Black-Scholes option pricing-model and is recorded
in operating income over the service period, in this case the award’s vesting period.

For the years ended December 31, 2015, 2014, and 2013, the Company issued no stock options or similar

awards.

During the year ended December 31, 2011, the Company issued Equity Value Appreciation Awards to its

employees. During 2013, these awards resulted in the issuance of up to 1,917,000 restricted stock units and
restricted stock shares. The Company measured the fair value of these awards using a lattice based model
(Monte Carlo) on the date of grant. The Company used the following assumptions in calculating the fair value
under the lattice model; risk free rate 1.2%, volatility 31.7%, time to maturity 2.9 years, the weighted average
fair value of the awards granted was $9.37.

It is the Company’s policy for issuing shares upon the exercise of an equity incentive award to verify the

amount of shares to be issued, as well as the amount of proceeds to be collected (if any) and to deliver new
shares to the exercising party.

The Company has adopted the straight-line attribution method for determining the compensation cost to

be recorded during each accounting period. However, awards based on performance conditions are recorded as
compensation expense when the performance conditions are expected to be met. The fair value at the grant
date for performance based awards granted in 2015, 2014, and 2013 was $1,741, $3,026, and $2,699,
respectively.

The Company treats beneﬁts paid by shareholders or equity members to employees as a stock-based

compensation charge with a corresponding credit to additional paid-in capital.

From time to time, certain acquisitions and step-up transactions include an element of compensation

related payments. The Company accounts for those payments as stock-based compensation.

Pension Costs. Several of the Company’s US and Canadian subsidiaries offer employees access to
certain deﬁned contribution pension programs. Under the deﬁned contribution plans, these subsidiaries, in
some cases, make annual contributions to participants’ accounts which are subject to vesting. The Company’s
contribution expense pursuant to these plans was $6,731, $7,503 and $6,145 for the years ended December 31,
2015, 2014, and 2013, respectively. The Company also has a deﬁned beneﬁt plan. See Note 18.

63

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

Income (loss) per Common Share. Basic income (loss) per share is based upon the weighted average

number of common shares outstanding during each period, including the ‘‘Share capital to be issued’’ as
reﬂected in the Shareholders’ Equity on the balance sheet. Diluted income (loss) per share is based on the
above, plus, if dilutive, common share equivalents, which include outstanding options, stock appreciation
rights, and restricted stock units.

Foreign Currency Translation. The Company’s ﬁnancial statements were prepared in accordance with

the requirements of the Foreign Currency Translation topic of the FASB ASC. The functional currency of the
Company is the Canadian Dollar and it has decided to use US Dollars as its reporting currency for
consolidated reporting purposes. Generally, the Company’s subsidiaries use their local currency as their
functional currency. Accordingly, the currency impacts of the translation of the balance sheets of the
Company’s non-US Dollar based subsidiaries to US Dollar statements are included as cumulative translation
adjustments in accumulated other comprehensive income. Translation of intercompany debt, which is not
intended to be repaid, is included in cumulative translation adjustments. Cumulative translation adjustments
are not included in net earnings unless they are actually realized through a sale or upon complete, or
substantially complete, liquidation of the Company’s net investment in the foreign operation. Translation of
current intercompany balances are included in net earnings. The balance sheets of non-US Dollar based
subsidiaries are translated at the period end rate. The income statements of non-US Dollar based subsidiaries
are translated at average exchange rates for the period.

Gains and losses arising from the Company’s foreign currency transactions are reﬂected in net earnings.

Unrealized gains or losses arising on the translation of certain intercompany foreign currency transactions that
are of a long-term nature (that is settlement is not planned or anticipated in the future) are included as
cumulative translation adjustments in accumulated other comprehensive income.

Derivative Financial Instruments. The Company follows the Accounting for Derivative Instruments and

Hedging Activities topic of the FASB ASC, which establishes accounting and reporting standards requiring
that every derivative instrument (including certain derivative instruments embedded in other contracts and debt
instruments) be recorded on the balance sheet as either an asset or liability measured at its fair value. The
accounting for the change in fair value of the derivative depends on whether the instrument qualiﬁes for and
has been designated as a hedging relationship and on the type of hedging relationship. There are three types
of hedging relationships: (i) a cash ﬂow hedge, (ii) a fair value hedge, and (iii) a hedge of foreign currency
exposure of a net investment in a foreign operation. The designation is based upon the exposure being hedged.
Derivatives that are not hedges, or become ineffective hedges, must be adjusted to fair value through earnings.

64

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

3. Loss per Common Share

The following table sets forth the computation of basic and diluted loss per common share from

continuing operations for the years ended December 31:

Numerator
Numerator for diluted loss per common share −

income (loss) from continuing operations . . . . . . . $

(22,022) $

4,093

$ (133,202)

Net income attributable to the noncontrolling

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(9,054)

(6,890)

(6,461)

2015

2014

2013

Loss attributable to MDC Partners Inc. common

shareholders from continuing operations . . . . . . . .
. . . . . . . . . . . . . . . . . .

Effect of dilutive securities
Numerator for diluted loss per common share − loss

attributable to MDC Partners Inc. common
shareholders from continuing operations . . . . . . . . $

Denominator
Denominator for basic loss per common share −

(31,076)
—

(2,797)
—

(139,663)
—

(31,076) $

(2,797)

$ (139,663)

weighted average common shares

. . . . . . . . . . . .

49,875,282

49,545,350

47,108,406

Effect of dilutive securities:
Dilutive potential common shares . . . . . . . . . . . . . .
Denominator for diluted loss per common share −

—

—

—

adjusted weighted shares and assumed conversions

49,875,282

49,545,350

47,108,406

Basic and Diluted loss per common share from

continuing operations . . . . . . . . . . . . . . . . . . . . . $

(0.62) $

(0.06)

$

(2.96)

At December 31, 2015, 2014, and 2013, warrants, options and other rights to purchase 947,465,
1,114,681 and 1,488,958 shares of common stock, respectively, were not included in the computation of
diluted loss per common share because doing so would have had an antidilutive effect.

4. Acquisitions

Valuations of acquired companies are based on a number of factors, including specialized know-how,

reputation, competitive position and service offerings. The Company’s acquisition strategy has been focused
on acquiring the expertise of an assembled workforce in order to continue to build upon the core capabilities
of its various strategic business platforms to better serve the Company’s clients. The Company’s strategy
includes acquiring ownership stakes in well-managed businesses with strong reputations in the industry. The
Company’s model of ‘‘Perpetual Partnership’’ often involves acquiring a majority interest rather than a 100%
interest and leaving management owners with a signiﬁcant ﬁnancial interest in the performance of the
acquired entity for a minimum period of time, typically not less than ﬁve years. The Company’s acquisition
model in this scenario typically provides for (i) an initial payment at the time of closing, (ii) additional
contingent purchase price obligations based on the future performance of the acquired entity, and (iii) an
option by the Company to purchase (and in some instances a requirement to so purchase) the remaining
interest of the acquired entity under a predetermined formula.

Contingent purchase price obligations. The Company’s contingent purchase price obligations are

generally payable within a ﬁve year period following the acquisition date, and are based on (i) the
achievement of speciﬁc thresholds of future earnings, and (ii) in certain cases, the growth rate of those
earnings. Contingent purchase price obligations are recorded as deferred acquisition consideration on the

65

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

4. Acquisitions − (continued)

balance sheet at the acquisition date fair value and adjusted at each reporting period through operating income
or net interest expense, depending on the nature of the arrangement. See Note 13 for additional information on
deferred acquisition consideration.

Options to purchase. When acquiring less than 100% ownership, the Company may enter into

agreements that give the Company an option to purchase, or require the Company to purchase, the incremental
ownership interests under certain circumstances. Where the option to purchase the incremental ownership is
within the Company’s control, the amounts are recorded as noncontrolling interests in the equity section of the
Company’s balance sheet. Where the incremental purchase may be required of the Company, the amounts are
recorded as redeemable noncontrolling interests in mezzanine equity at their acquisition date estimated
redemption value and adjusted at each reporting period for changes to their estimated redemption value
through additional paid-in capital (but not less than their initial redemption value), except for foreign currency
translation adjustments. On occasion, the Company may initiate a renegotiation to acquire an incremental
ownership interest and the amount of consideration paid may differ materially from the balance sheet amounts.
See Note 16 for additional information on redeemable noncontrolling interests.

Employment conditions. From time to time, speciﬁcally when the projected success of an acquisition is

deemed to be dependent on retention of speciﬁc personnel, such acquisition may include deferred payments
that are contingent upon employment terms as well as ﬁnancial performance. The Company accounts for those
payments through operating income as stock-based compensation over the required retention period. For
the years ended December 31, 2015, 2014 and 2013, stock-based compensation included $9,357, $7,802, and
$6,240, respectively, of expense relating to those payments.

Distributions to minority shareholders.

If minority shareholders have the right to receive distributions

based on the proﬁtability of an acquired entity, the amount is recorded as income attributable to
noncontrolling interests. However, there are circumstances when the Company acquires a majority interest and
the selling shareholders waive their right to receive distributions with respect to their retained interest for a
period of time, typically not less than ﬁve years. Under this model, the right to receive such distributions
typically begins concurrently with the purchase option period and, therefore, if such option is exercised at the
ﬁrst available date the Company may not record any minority interest over the entire period from the initial
acquisition date through the acquisition date of the remaining interests.

Pro forma ﬁnancial information has not been presented for 2015 acquisitions noted below since they did

not have a material effect on the Company’s operating results. Included in the Company’s consolidated
statement of operations for the year ended December 31, 2015 was revenue of $13,703, and net loss of
$10,922, related to 2015 acquisitions.

2015 Acquisitions

Effective May 1, 2015, the Company acquired a majority of the equity interests of Y Media Labs LLC,

such that following the transaction, the Company’s effective ownership was 60%. Effective October 31, 2015,
the Company acquired substantially 100% of the assets of Unique Inﬂuence, LLC (and certain other affiliated
entities). The aggregate purchase price of these acquisitions has an estimated present value at acquisition date
of $55,279 and consisted of total closing cash payments of $23,000 and additional deferred acquisition
payments that will be based on the future ﬁnancial results of the underlying businesses from 2015 to 2020
with ﬁnal payments due in 2022. These additional deferred payments have an estimated present value at
acquisition date of $32,279. An allocation of excess purchase price consideration of these acquisitions to the
fair value of the net assets acquired resulted in identiﬁable intangibles of $16,721, consisting primarily of
customer lists, trade names and covenants not to compete, and goodwill of $43,654, including the value of the
assembled workforce. The identiﬁed assets have a weighted average useful life of approximately 6.3 years and
will be amortized in a manner represented by the pattern in which the economic beneﬁts of the customer

66

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

4. Acquisitions − (continued)

contracts/relationships are realized. In addition, the Company has recorded $1,999 as the present value of
redeemable noncontrolling interests. The Company expects intangibles and goodwill of $9,720 to be tax
deductible.

The actual adjustments that the Company will ultimately make in ﬁnalizing the allocation of purchase

price to fair value of the net assets acquired will depend on a number of factors.

In 2015, the Company acquired incremental ownership interests of Sloane & Company LLC, Anomaly

Partners LLC, Allison & Partners LLC, Relevent Partners LLC, Kenna Communications LP and 72andSunny
Partners LLC. In addition, the Company also entered into various non-material transactions in connection with
other majority owned entities.

The aggregate purchase price for these 2015 acquisitions of incremental ownership interests had an
estimated present value at transaction date of $200,822 and consisted of total closing cash payments of
$37,467 and additional deferred acquisition payments that are both ﬁxed and based on the future ﬁnancial
results of the underlying businesses from 2015 to 2021 with ﬁnal payments due in 2022. These additional
deferred payments had an estimated present value at acquisition date of $163,355. The Company reduced
redeemable noncontrolling interests by $149,335 and noncontrolling interests by $8,708. The difference
between the purchase price and the noncontrolling interests of $42,780 was recorded in additional paid-in
capital.

2014 Acquisitions

During 2014, the Company entered into several acquisitions and various non-material transactions with

certain majority owned entities. Effective January 1, 2014, the Company acquired 60% of the equity interests
of Luntz Global Partners LLC. Effective February 14, 2014, the Company acquired 65% of the equity
interests of Kingsdale Partners LP. On June 3, 2014, the Company acquired a 100% equity interest in The
House Worldwide Ltd. On July 31, 2014, Union Advertising Canada LP acquired 100% of the issued and
outstanding stock of Trapeze Media Limited (‘‘Trapeze’’). Effective August 1, 2014, the Company acquired
65% of the equity interests of Hunter PR LLC. Effective August 18, 2014, the Company acquired a 75%
interest in Albion Brand Communication Limited. In addition, in June 2014 and August 2014, the Company
(through a subsidiary) entered into other non-material acquisitions.

The aggregate purchase price of these acquisitions had an estimated present value at acquisition date of

$151,202 and consisted of total closing cash payments of $67,236, and additional deferred acquisition
payments that are based on the ﬁnancial results of the underlying businesses from 2014 to 2018 with ﬁnal
payments due in 2019. These additional deferred payments had an estimated present value at acquisition date
of $83,966. An allocation of excess purchase price consideration of these acquisitions to the fair value of the
net assets acquired resulted in identiﬁable intangibles of $64,733, consisting primarily of customer lists, a
technology asset and covenants not to compete, and goodwill of $146,806, including the value of the
assembled workforce. The identiﬁed assets will be amortized over a ﬁve to six year period in a manner
represented by the pattern in which the economic beneﬁts of the customer contracts/relationships are realized.
In addition, the Company has recorded $50,552 as the present value of noncontrolling interests and $13,327 as
the present value of redeemable noncontrolling interests. The Company expects intangibles and goodwill of
$149,232 to be tax deductible. In addition the Company recorded other income of $908 representing a gain on
the previously held 18% interest in Trapeze.

2013 Acquisitions

During the fourth quarter of 2013, the Company acquired a 70% interest in Local Biz Now LLC, which

allows the Company to participate in the online local search market. During the year, the Company also
entered into various immaterial transactions with certain majority owned entities.

67

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

4. Acquisitions − (continued)

The aggregate purchase price had an estimated present value at acquisition date of $35,591 and consisted
of total closing cash payments of $12,000, and additional contingent deferred acquisition consideration that are
based on the ﬁnancial results of the underlying businesses from 2013 to 2017 with ﬁnal payments due in 2018
that have an estimated present value at acquisition date of $23,591. An allocation of excess purchase price
consideration of these acquisitions to the fair value of the net assets acquired resulted in identiﬁable
intangibles of $10,961 consisting primarily of customer lists, a technology asset, and covenants not to
compete, and goodwill of $32,786 representing the value of the assembled workforce. The identiﬁed assets
will be amortized over a ﬁve to six year period in a manner represented by the pattern in which the economic
beneﬁts of the customer contracts/relationships are realized. In addition, the Company has recorded $10,657 as
the present value of noncontrolling interest. The Company expects intangibles and goodwill of $43,747 to be
tax deductible.

Noncontrolling Interests

Changes in the Company’s ownership interests in our less than 100% owned subsidiaries during the

three years ended December 31, were as follows:

Net Loss Attributable to MDC Partners Inc. and
Transfers (to) from the Noncontrolling Interests

Net loss attributable to MDC Partners Inc. . . . . . . . . . .

Transfers (to) from the noncontrolling interests

Increase (decrease) in MDC Partners Inc. paid-in

capital for purchase of equity interests in excess of
noncontrolling interests and redeemable
noncontrolling interests

. . . . . . . . . . . . . . . . . . .
Net transfers (to) from noncontrolling interests . . . . .

Change from net loss attributable to MDC Partners Inc.

Year Ended December 31,
2014
$(24,057)

2015
$(37,357)

2013
$(148,863)

(42,780)
$(42,780)

(8,992)
$ (8,992)

11,074
$ 11,074

and transfers (to) from noncontrolling interests . . . . .

$(80,137)

$(33,049)

$(137,789)

5. Fixed Assets

The following is a summary of the Company’s ﬁxed assets as of December 31:

Computers, furniture and ﬁxtures . . $ 87,213
72,898
Leasehold improvements . . . . . . . .
$160,111

Cost

2015
Accumulated
Depreciation
$(62,901)
(33,653)
$(96,554)

Net Book
Value
$24,312
39,245
$63,557

Cost
$ 91,272
64,051
$155,323

2014
Accumulated
Depreciation
$(65,451)
(29,632)
$(95,083)

Net Book
Value
$25,821
34,419
$60,240

At December 31, 2015 and 2014, included in ﬁxed assets are assets under capital lease obligations with a

cost of $1,959 and $2,072, respectively, and accumulated depreciation of $1,378 and $1,091, respectively.
Depreciation expense for the years ended December 31, 2015, 2014, and 2013 was $18,871, $16,462 and
$16,742, respectively.

68

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

6. Accrued and Other Liabilities

At December 31, 2015 and 2014, accrued and other liabilities included accrued media of $187,540 and

$168,508, respectively; trust liabilities of $5,122 and $6,419, respectively; and amounts due to noncontrolling
interest holders for their share of proﬁts, which will be distributed within the next twelve months, of $5,473
and $6,014, respectively.

Changes in noncontrolling interest amounts included in accrued and other liabilities for the three years

ended December 31, were as follows:

Balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncontrolling
Interests
$ 3,624
6,461
(5,525)
650
$ 5,210
6,890
(6,523)
437
$ 6,014
9,054
(9,503)
(92)
$ 5,473

(1) Other consists primarily of step-up transactions, discontinued operations and cumulative translation

adjustments.

7. Financial Instruments

Financial assets, which include cash and cash equivalents and accounts receivable, have carrying values

which approximate fair value due to the short-term nature of these assets. Financial liabilities with carrying
values approximating fair value due to short-term maturities include accounts payable. Deferred acquisition
consideration is recorded at fair value. The revolving credit agreement is a variable rate debt, the carrying
value of which approximates fair value. The Company’s notes are a ﬁxed rate debt instrument, the carrying
value of which approximates fair value. The fair value of ﬁnancial commitments, guarantees and letters of
credit, are based on the stated value of the underlying instruments. Guarantees have been issued in
conjunction with the disposition of businesses in 2001 and 2003 and letters of credit have been issued in the
normal course of business.

69

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

8. Goodwill and Intangible Assets

As of December 31, the gross and net amounts of acquired intangible assets were as follows:

Goodwill
Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquired goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition purchase price adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquired goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition purchase price adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Advertising and
Communications
$744,333
149,234
(27,706)
(3,170)
(11,318)
$851,373
43,654
(2,428)
(22,298)
$870,301

Intangible Assets

Trademarks (indeﬁnite life) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships − gross
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships − net . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangibles − gross
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangibles − net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible assets − net

See Note 4 for accounting for business combinations.

For the Year Ended
December 31,

2015
$ 17,780
$ 135,919
(97,604)
$ 38,315
$ 33,638
(17,351)
$ 16,287
$ 187,337
(114,955)
$ 72,382

2014
$ 17,780
$133,409
(83,475)
$ 49,934
$ 31,408
(13,001)
$ 18,407
$182,597
(96,476)
$ 86,121

The total accumulated goodwill impairment charges are $46,883 through December 31, 2015. No
impairment was recognized for the year ended December 31, 2015. For the year ended December 31, 2014,
the Company wrote off goodwill of $15,564 related to the sale of Accent Marketing Services, L.L.C.
(‘‘Accent’’). (See Note 10.)

The weighted average amortization periods for customer relationships are ﬁve years and other intangible

assets are seven years. In total, the weighted average amortization period is six years. Amortization expense
related to amortizable intangible assets for the years ended December 31, 2015, 2014, and 2013 was $30,024,
$29,749, and $18,456, respectively.

The estimated amortization expense for the ﬁve succeeding years is as follows:

Year
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization
$18,532
$12,363
$ 9,530
$ 6,796
$ 2,791

70

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

9. Income Taxes

The components of the Company’s income (loss) from continuing operations before income taxes and
equity in earnings of non-consolidated affiliates by taxing jurisdiction for the years ended December 31, were:

Income (Loss):
US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

2014

2013

$ 23,180
(40,596)
$(17,416)

$ 46,728
(31,619)
$ 15,109

$ 21,661
(159,511)
$(137,850)

The provision (beneﬁt) for income taxes by taxing jurisdiction for the years ended December 31, were:

Current tax provision

US federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
US state and local . . . . . . . . . . . . . . . . . . . . . . . .
Non-US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred tax provision (beneﬁt):

US federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
US state and local . . . . . . . . . . . . . . . . . . . . . . . .
Non-US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax provision (beneﬁt)

. . . . . . . . . . . . . . . . .

2015

2014

2013

$ —
1,375
2,465
3,840

6,944
3,195
(8,315)
1,824
$ 5,664

$ —
907
552
1,459

13,402
1,971
(4,410)
10,963
$12,422

$

—
213
847
1,060

7,505
1,027
(13,959)
(5,427)
$ (4,367)

A reconciliation of income tax expense (beneﬁt) using the statutory Canadian federal and provincial

income tax rate compared with actual income tax expense for the years ended December 31, is as follows:

Income (loss) from continuing operations before

income taxes, equity in non-consolidated affiliates
and noncontrolling interest

. . . . . . . . . . . . . . . . . .
Statutory income tax rate . . . . . . . . . . . . . . . . . . . . .
Tax expense (beneﬁt) using statutory income tax rate . .
State and foreign taxes . . . . . . . . . . . . . . . . . . . . . .
Non-deductible stock-based compensation . . . . . . . . .
Other non-deductible expense . . . . . . . . . . . . . . . . . .
Change to valuation allowance on items affecting

taxable income . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of the difference in federal and statutory rates . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net
. . . . . . . . . . . . . . . . . .
Income tax expense (beneﬁt)

2015

2014

2013

$(17,416)
26.5%
(4,615)
3,524
3,354
(2,102)

5,468
1,906
(2,399)
528
$ 5,664

$15,109

26.5%
4,004
1,459
1,982
2,151

2,003
2,222
(1,826)
427
$12,422

$(137,850)
26.5%
(36,530)
1,060
24,357
942

6,952
(15)
(1,712)
579
(4,367)

$

Effective income tax rate . . . . . . . . . . . . . . . . . . . . .

(32.5)%

82.2%

(3.2)%

The 2015 effective income tax rate was signiﬁcantly higher than the statutory rate due primarily to
non-deductible stock-based compensation of $3,354, and an increase in the valuation allowance of $5,468 and
the effect of the difference in the US and foreign federal rates and the Canadian statutory rate of $1,906.

71

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

9. Income Taxes − (continued)

The 2014 effective income tax rate was signiﬁcantly higher than the statutory rate due primarily to
non-deductible stock-based compensation of $1,982 and an increase in the valuation allowance of $2,003 and
the effect of the difference in the US and foreign federal rates and the Canadian statutory rate of $2,222.

The 2013 effective income tax rate was signiﬁcantly higher than the statutory rate due primarily to
non-deductible stock-based compensation of $24,357 and an increase in the valuation allowance of $6,952.

Income taxes receivable were $615 and $235 at December 31, 2015 and 2014, respectively, and were

included in other current assets on the balance sheet. Income taxes payable were $7,019 and $5,368 at
December 31, 2015 and 2014, respectively, and were included in accrued and other liabilities on the balance
sheet. It is the Company’s policy to classify interest and penalties arising in connection with the under
payment of income taxes as a component of income tax expense.

The tax effects of signiﬁcant temporary differences representing deferred tax assets and liabilities at

December 31, were as follows:

Deferred tax assets:
Capital assets and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carry forwards . . . . . . . . . . . . . . . . . . . . . . . . .
Interest deductions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reﬁnancing charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred acquisition consideration . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized foreign exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital loss carry forwards
Accounting reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross deferred tax asset
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax assets
Deferred tax liabilities:
Deferred ﬁnance charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital assets and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax asset (liability)

Disclosed as:
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

2014

$ 43,031
37,490
17,347
144
16,197
3,033
3,770
15,548
10,630
6,700
153,890
(124,143)
29,747

(323)
(797)
(91,724)
(92,844)
$ (63,097)

$ 45,496
39,525
17,456
5,176
5,204
1,561
3,597
6,954
14,834
5,135
144,938
(119,117)
25,821

(386)
(396)
(77,603)
(78,385)
$ (52,564)

$ 29,747
(92,844)
$ (63,097)

$ 25,480
(78,044)
$ (52,564)

Included in accrued and other liabilities at December 31, 2015 and 2014 was a deferred tax liability of
$263 and $47, respectively. Included in other current assets at December 31, 2015 and 2014 was a deferred
tax asset of $14,380 and $6,722, respectively.

72

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

9. Income Taxes − (continued)

The Company has US federal net operating loss carry forwards of $41,187 and non-US net operating loss

carry forwards of $71,111. These carry forwards expire in years 2016 through 2031. The Company also has
total indeﬁnite loss carry forwards of $115,946. These indeﬁnite loss carry forwards consist of $35,723
relating to the US and $80,223 which are related to capital losses from the Canadian operations. In addition,
the Company has net operating loss carry forwards for various state taxing jurisdictions of approximately
$182,738.

The Company records a valuation allowance against deferred income tax assets when management
believes it is more likely than not that some portion or all of the deferred income tax assets will not be
realized. Management considers factors such as the reversal of deferred income tax liabilities, projected future
taxable income, the character of the income tax asset; tax planning strategies, changes in tax laws and other
factors. A change to these factors could impact the estimated valuation allowance and income tax expense.

The valuation allowance has been recorded to reduce our deferred tax asset to an amount that is more

likely than not to be realized, and is based upon the uncertainty of the realization of certain US, non-US and
state deferred tax assets. The increase in the Company’s valuation allowance charged to the statement of
operations for each of the years ended December 31, 2015, 2014 and 2013 was $5,468, $2,003 and $6,952,
respectively. In addition, a beneﬁt of $1,112 and an expense of $1,112 has been recorded in accumulated other
comprehensive loss relating to the deﬁned pension plan, for the years ended December 31, 2014 and 2013,
respectively. There was no beneﬁt or expense related to the deﬁned pension plan recorded in 2015.

Deferred taxes are not provided for temporary differences representing earnings of subsidiaries that are

intended to be permanently reinvested. The potential deferred tax liability associated with these undistributed
earnings is not material.

As of December 31, 2015 and 2014, the Company recorded a liability for unrecognized tax beneﬁts as
well as applicable penalties and interest in the amount of $4,200 and $4,166. As of December 31, 2015 and
2014, accrued penalties and interest included in unrecognized tax beneﬁts were approximately $595 and
$1,093. The Company identiﬁed an uncertainty relating to the future tax deductibility of certain intercompany
fees. To the extent that such future beneﬁt will be established, the resolution of this position will have no
effect with respect to the ﬁnancial statements. If these unrecognized tax beneﬁts were to be recognized, it
would affect the Company’s effective tax rate.

Changes in the Company’s reserve is as follows:
Balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement of uncertainty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,073
—
3,073
—
3,073
960
(428)
$3,605

The Company does not expect its unrecognized tax beneﬁts to change signiﬁcantly over the next

12 months.

The Company has completed US federal tax audits through 2010 and has completed a non-US tax audit

through 2009.

73

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

10. Discontinued Operations

In the fourth quarter of 2014, the Company made the decision to strategically sell the net assets of
Accent. Effective May 31, 2015, the Company completed the sale of Accent for an aggregate selling price of
$17,102, net of transaction expenses.

In 2013, the Company discontinued two subsidiaries and an operating division.

Included in discontinued operations in the Company’s consolidated statements of operations for the years

ended December 31, were the following:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Operating loss
Other expense
. . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest expense recovery . . . . . . . .
Loss on disposal . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . .
Net loss from discontinued operations

Years Ended December 31,
2014
$ 70,041
(4,704)
(458)
—
(16,098)
$(21,260)

2015
$27,025
(322)
(752)
—
(5,207)
$ (6,281)

2013
$89,659
(324)
(522)
(55)
(8,299)
$ (9,200)

At December 31, 2015, the Company had no assets held for sale. At December 31, 2014, other current
assets and other long-term assets included assets held for sale of $5,591 and $16,409, respectively. For the
year ended December 31, 2014, the loss on disposal included a goodwill write off of $15,564.

11. Debt

At December 31, the Company’s indebtedness was comprised as follows:

Revolving credit agreement
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6.75% Notes due 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Original issue premium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Note payable and other bank loans . . . . . . . . . . . . . . . . . . . . . . . . .

Obligations under capital leases

. . . . . . . . . . . . . . . . . . . . . . . . . . .

Less:
Current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

$
—
735,000
5,838
—
740,838
670
741,508

2014

$
—
735,000
7,017
—
742,017
1,110
743,127

470
$741,038

534
$742,593

Interest expense related to long-term debt for the years ended December 31, 2015, 2014, and 2013 was

$53,090, $50,832 and $92,704, respectively. For the year ended December 31, 2013, interest expense included
a $55,588 loss on redemption of the 11% Notes. For the years ended December 31, 2015, 2014, and 2013,
interest expense included income of $1,178, $975, $4,262, related to the amortization of the original issue
premium. For the years ended December 31, 2015, 2014, and 2013, interest expense included $2,543, $2,186
and $232, respectively, of present value adjustments for ﬁxed deferred acquisition payments.

The amortization and write off of deferred ﬁnance costs included in interest expense were $3,448, $3,222

and $12,024 for the years ended December 31, 2015, 2014, and 2013, respectively.

Issuance of 6.75% Senior Notes

On March 20, 2013, MDC entered into an indenture (the ‘‘Indenture’’) among MDC, its existing and
future restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure, the Credit

74

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

11. Debt − (continued)

Agreement, as guarantors (the ‘‘Guarantors’’) and The Bank of New York Mellon, as trustee, relating to the
issuance by MDC of its $550 million aggregate principal amount of 6.75% Notes due 2020 (the ‘‘6.75%
Notes’’). The 6.75% Notes bear interest at a rate of 6.75% per annum, accruing from March 20, 2013. Interest
is payable semiannually in arrears in cash on April 1 and October 1 of each year, beginning on October 1,
2013. The 6.75% Notes mature on April 1, 2020, unless earlier redeemed or repurchased. The Company
received net proceeds from the offering of the 6.75% Notes equal to approximately $537,600. The Company
used the net proceeds to redeem all of its existing 11% Notes, together with accrued interest, related
premiums, fees and expenses and recorded a charge for loss on redemption of such notes of $55,588,
including write offs of unamortized original issue premium and debt issuance costs. Remaining proceeds were
used for general corporate purposes.

On November 15, 2013, the Company issued an additional $110,000 aggregate principal amount of the

6.75% Notes. The additional notes were issued under the Indenture governing the 6.75% Notes and treated as
a single series with the original 6.75% Notes. The additional notes were sold in a private placement in
reliance on exceptions from registration under the Securities Act of 1933, as amended (the ‘‘‘33 Act’’). The
Company received net proceeds before expenses of $111,925, which included an original issue premium of
$4,125, and underwriter fees of $2,200. The Company used the net proceeds from the offering for general
corporate purposes.

On April 2, 2014, the Company issued an additional $75,000 aggregate principal amount of the 6.75%
Notes. The additional 6.75% Notes were issued under the Indenture governing the 6.75% Notes and treated as
a single series with the original 6.75% Notes. The additional 6.75% Notes were sold in a private placement in
reliance on exceptions from registration under the ‘33 Act. The Company received net proceeds before
expenses of $77,452, which included an original issue premium of $3,938, and underwriter fees of $1,500.
The Company used the net proceeds from the offering for general corporate purposes, including the funding of
deferred acquisition consideration, working capital, acquisitions and the repayment of the amount outstanding
under its senior secured revolving credit facility.

The 6.75% Notes are guaranteed on a senior unsecured basis by all of MDC’s existing and future

restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure, the Credit Agreement.
The 6.75% Notes are unsecured and unsubordinated obligations of MDC and rank (i) equally in right of
payment with all of MDC’s or any Guarantor’s existing and future senior indebtedness, (ii) senior in right of
payment to MDC’s or any Guarantor’s existing and future subordinated indebtedness, (iii) effectively
subordinated to all of MDC’s or any Guarantor’s existing and future secured indebtedness to the extent of the
collateral securing such indebtedness, including the Credit Agreement, and (iv) structurally subordinated to all
existing and future liabilities of MDC’s subsidiaries that are not Guarantors.

MDC may, at its option, redeem the 6.75% Notes in whole at any time or in part from time to time, on

and after April 1, 2016 (i) at a redemption price of 103.375% of the principal amount thereof if redeemed
during the twelve-month period beginning on April 1, 2016, (ii) at a redemption price of 101.688% of the
principal amount thereof if redeemed during the twelve-month period beginning on April 1, 2017 (iii) and at a
redemption price of 100% of the principal amount thereof if redeemed on April 1, 2018 and thereafter.

Prior to April 1, 2016, MDC may, at its option, redeem some or all of the 6.75% Notes at a price equal
to 100% of the principal amount of the 6.75% Notes plus a ‘‘make whole’’ premium and accrued and unpaid
interest. MDC may also redeem, at its option, prior to April 1, 2016, up to 35% of the 6.75% Notes with the
proceeds from one or more equity offerings at a redemption price of 106.750% of the principal amount
thereof.

If MDC experiences certain kinds of changes of control (as deﬁned in the Indenture), holders of the
6.75% Notes may require MDC to repurchase any 6.75% Notes held by them at a price equal to 101% of the
principal amount of the 6.75% Notes plus accrued and unpaid interest. In addition, if MDC sells assets under

75

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

11. Debt − (continued)

certain circumstances, it must offer to repurchase the 6.75% Notes at a price equal to 100% of the principal
amount of the 6.75% Notes plus accrued and unpaid interest.

The Indenture includes covenants that, among other things, restrict MDC’s ability and the ability of its
restricted subsidiaries (as deﬁned in the Indenture) to (i) incur or guarantee additional indebtedness, (ii) pay
dividends on or redeem or repurchase the capital stock of MDC; make certain types of investments,
(iii) create restrictions on the payment of dividends or other amounts from MDC’s restricted subsidiaries,
(iv) sell assets, (v) enter into transactions with affiliates, (vi) create liens, (vii) enter into sale and leaseback
transactions, and (viii) consolidate or merge with or into, or sell substantially all of MDC’s assets to, another
person. These covenants are subject to a number of important limitations and exceptions. The 6.75% Notes are
also subject to customary events of default, including cross-payment default and cross-acceleration provision.

Credit Agreement

On March 20, 2013, MDC, Maxxcom Inc. (a subsidiary of MDC) and each of their subsidiaries party
thereto entered into an amended and restated, $225 million senior secured revolving credit agreement due
2018 (the ‘‘Credit Agreement’’) with Wells Fargo Capital Finance, LLC, as agent, and the lenders from time
to time party thereto. Advances under the Credit Agreement are to be used for working capital and general
corporate purposes, in each case pursuant to the terms of the Credit Agreement. Capitalized terms used in this
section and not otherwise deﬁned have the meanings set forth in the Credit Agreement.

Effective October 23, 2014, MDC and its subsidiaries entered into an amendment to its Credit

Agreement. The amendment: (i) expanded the commitments under the facility by $100 million, from
$225 million to $325 million; (ii) extended the date by an additional eighteen months to September 30, 2019;
(iii) reduced the base borrowing interest rate by 25 basis points (the applicable margin for borrowing is 1.00%
in the case of Base Rate Loans and 1.75% in the case of LIBOR Rate Loans); and (iv) modiﬁed certain
covenants to provide the Company with increased ﬂexibility to fund its continued growth and other general
corporate purposes.

Advances under the Credit Agreement bear interest as follows: (a)(i) LIBOR Rate Loans bear interest at
the LIBOR Rate and (ii) Base Rate Loans bear interest at the Base Rate, plus (b) an applicable margin. The
initial applicable margin for borrowing is 1.00% in the case of Base Rate Loans and 1.75% in the case of
LIBOR Rate Loans. In addition to paying interest on outstanding principal under the Credit Agreement, MDC
is required to pay an unused revolver fee to lenders under the Credit Agreement in respect of unused
commitments thereunder.

The Credit Agreement is guaranteed by substantially all of MDC’s present and future subsidiaries, other
than immaterial subsidiaries and subject to customary exceptions. The Credit Agreement includes covenants
that, among other things, restrict MDC’s ability and the ability of its subsidiaries to (i) incur or guarantee
additional indebtedness, (ii) pay dividends on or redeem or repurchase the capital stock of MDC, (iii) make
certain types of investments, (iv) dividend or distribute amounts from MDC’s subsidiaries, (v) incur certain
liens, (vi) sell or otherwise dispose of certain assets, (vii) enter into transactions with affiliates, (viii) enter into
sale and leaseback transactions, and (ix) consolidate or merge with or into, or sell substantially all of MDC’s
assets to, another person. These covenants are subject to a number of important limitations and exceptions.
The Credit Agreement also contains ﬁnancial covenants, including a total leverage ratio, a senior leverage
ratio, a ﬁxed charge coverage ratio and a minimum earnings level. The Credit Agreement is also subject to
customary events of default.

The Company is currently in compliance with all of the terms and conditions of its Credit Agreement,

and management believes, based on its current ﬁnancial projections, that the Company will be in compliance
with the covenants over the next twelve months. At December 31, 2015, there were no borrowings under the
Credit Agreement.

At December 31, 2015, the Company had issued $5,033 of undrawn letters of credit.

76

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

11. Debt − (continued)

At December 31, 2015 and 2014, accounts payable included $73,558 and $72,147, respectively, of

outstanding checks.

Future Principal Repayments

Future principal repayments, including capital lease obligations, for the years ended December 31, and in

aggregate, are as follows:

Period
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount
470
$
175
10
8
735,007
—
$735,670

Capital Leases

Future minimum capital lease payments for the years ended December 31 and in aggregate, are as

follows:

Period
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: imputed interest

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount
$ 495
182
10
8
7
—
702
(32)
670
(470)
$ 200

12. Share Capital

The authorized share capital of the Company is as follows:

(a) Authorized Share Capital

Class A Shares

An unlimited number of subordinate voting shares, carrying one vote each, entitled to dividends equal to
or greater than Class B shares, convertible at the option of the holder into one Class B share for each Class A
share after the occurrence of certain events related to an offer to purchase all Class B shares.

Class B Shares

An unlimited number, carrying 20 votes each, convertible at any time at the option of the holder into one

Class A share for each Class B share.

Preferred A Shares

An unlimited number, non-voting, issuable in series.

77

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

12. Share Capital − (continued)

(b) Employee Stock Incentive Plan

On May 26, 2005, the Company’s shareholders approved the Company’s 2005 Stock Incentive Plan (the

‘‘2005 Incentive Plan’’). The 2005 Incentive Plan authorizes the issuance of awards to employees, officers,
directors and consultants of the Company with respect to 3,000,000 shares of MDC Partners’ Class A
Subordinate Voting Shares or any other security in to which such shares shall be exchanged. On June 1, 2007
and on June 2, 2009, the Company’s shareholders approved a total additional authorized Class A Shares of
3,750,000 to be added to the 2005 Incentive Plan for a total of 6,750,000 authorized Class A Shares. In
addition, the plan was amended to allow shares under this plan to be used to satisfy share obligations under
the Stock Appreciation Rights Plan (the ‘‘SARS’’ Plan’’). On May 30, 2008, the Company’s shareholders
approved the 2008 Key Partner Incentive Plan, which provides for the issuance of 900,000 Class A Shares. On
June 1, 2011, the Company’s shareholders approved the 2011 Stock Incentive Plan, which provides for the
issuance of up to 3,000,000 Class A Shares. In June 2013, the Company’s shareholders approved an
amendment to the SARS Plan to permit the Company to issue shares authorized uner the SARS Plan to satisfy
the grant and vesting awards under the 2011 Stock Incentive Plan. As of December 31, 2015, the Company
granted 300,000 Director options (of which 150,000 were forfeited), which option grants were for a ten-year
term and vest over ﬁve (5) years from the grant date under the 2005 Incentive Plan.

The following table summarizes information about time based and ﬁnancial performance-based restricted
stock and restricted stock unit awards granted under the 2005 Incentive Plan, 2008 Key Partner Incentive Plan
and 2011 Stock Incentive Plan:

Balance at December 31, 2012 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2013 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2014 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2015 . . . . . . . . . . . . .

Performance Based Awards
Weighted
Average
Grant Date
Fair Value
$10.73
8.97
10.63
7.90
$ 9.79
25.09
9.62
—
$23.14
21.76
25.21
—
$19.61

Shares
534,779
300,756
(353,858)
(19,011)
462,666
120,578
(497,214)
—
86,030
80,000
(68,067)
—
97,963

Time Based Awards

Weighted
Average
Grant Date
Fair Value
$ 8.48
16.83
15.79
10.91
$12.54
21.99
10.88
11.52
$16.36
20.42
12.35
21.69
$18.71

Shares
835,438
2,612,520
(2,499,083)
(35,087)
913,788
293,705
(264,478)
(26,874)
916,141
191,155
(297,794)
(35,000)
774,502

The total fair value of restricted stock and restricted stock unit awards, which vested during the years

ended December 31, 2015, 2014 and 2013 was $5,394, $7,659 and $43,227, respectively. In connection with
the vesting of these awards, the Company included in the taxable loss the amounts of $4,678, $11,874 and
$17,219 in 2015, 2014 and 2013, respectively. At December 31, 2015, the weighted average remaining
contractual life for performance based awards was 2.5 years and for time based awards was 1.3 years. At
December 31, 2015, the fair value of all restricted stock and restricted stock unit awards was $18,950. The
term of these awards is three years with vesting up to three years. At December 31, 2015, the unrecognized
compensation expense for these awards was $8,790 and will be recognized through 2017. At December 31,
2015, there were 1,123,772 awards available to grant under all equity plans.

78

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

12. Share Capital − (continued)

The Company’s Board of Directors adopted the 2005 Incentive Plan as a replacement for MDC Partners’
Amended and Restated Stock Option Incentive Plan (the ‘‘Prior 2003 Plan’’). Following approval of the 2005
Incentive Plan, the Company ceased making awards under the Prior 2003 Plan.

Prior to adoption of the 2005 Incentive Plan, the Company’s Prior 2003 Plan provided for grants of up to

2,836,179 options to employees, officers, directors and consultants of the Company. All the options granted
were for a term of ﬁve years from the date of the grant and vest 20% on the date of grant and a further 20%
on each anniversary date. In addition, the Company granted 802,440 options, on the privatization of
Maxxcom, with a term of no more than 10 years from initial date of grant by Maxxcom and vest 20% in each
of the ﬁrst two years with the balance vesting on the third anniversary of the initial grant.

Information related to share option transactions grant under all plans over the past three years is

summarized as follows:

Balance at December 31, 2012 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2013 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2014 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2015 . . .

Options Outstanding

Options Exercisable

Number
Outstanding
112,500
—
—
—
—
112,500
—
—
—
—
112,500
—
—
37,500
—
75,000

Weighted
Average
Price per
Share
$6.35
—
—
—
—
$6.03
—
—
—
—
$5.70
—
—
4.72
—
$5.28

Number
Outstanding
112,500

Weighted
Average
Price per
Share
$6.35

112,500

$6.03

112,500

$5.70

75,000

$5.28

Non Vested
Options
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—

At December 31, 2015, the intrinsic value of vested options and the intrinsic value of all options was
$1,233. For options exercised during 2015, 2014 and 2013, the Company received cash proceeds of $224, nil
and nil, respectively. The Company did not receive any windfall tax beneﬁts. The intrinsic value of options
exercised during 2015, 2014 and 2013 was $471, nil and nil, respectively. At December 31, 2015, the
weighted average remaining contractual life of all outstanding options was 0.9 years and for all vested options
was 0.9 years. At December 31, 2015, the unrecognized compensation expense of all options was nil.

79

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

12. Share Capital − (continued)

Share options outstanding as of December 31, 2015 are summarized as follows:

Range of Exercise Prices
$4.72 − $5.83 . . . . . . . .

Options Outstanding
Weighted
Average
Contractual
Life
0.92

Outstanding
Number
75,000

Weighted
Average
Price per
Share
$5.28

Options Exercisable
Weighted
Average
Price per
Share
$5.28

Weighted
Average
Contractual
Life
0.92

Exercisable
Number
75,000

(c) Stock Appreciation Rights

During 2003, the Compensation Committee of the Board of Directors approved a SAR’s compensation

program for senior officers and directors of the Company. SAR’s granted prior to 2006 have a term of
four years, and after 2006 have a term of up to ten years. Awards vest one-third on each anniversary date.

SAR’s granted and outstanding are as follows:

SAR’s Outstanding

SAR’s Exercisable

Balance at December 31, 2012 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2013 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2014 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2015 . . .

Weighted
Average
Number
Outstanding
4,633,146
—
—
(4,633,146)
—
—
—
—
—
—
—
—
—
—
—
—

Weighted
Average
Price per
Share
$2.49
—
—
2.49
—
$ —
—
—
—
—
$ —
—
—
—
—
$ —

Number
Outstanding
4,633,146

Price per
Share
$2.49

—

$ —

—

$ —

—

$ —

Non Vested
SAR’s
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—

At December 31, 2015, the aggregate amount of shares to be issued on vested SAR’s was nil. During
2015, 2014, and 2013, the aggregate value of SAR’s exercised was nil, nil, and $80,323, respectively. The
Company received tax deductions of nil, nil, and $12,682 in 2015, 2014, and 2013, respectively. In
November 2013, the Company determined that all outstanding SAR’s would be settled in cash and marked the
SAR’s to market. At December 31, 2015, the unrecognized compensation expense of all SAR’s was nil.

(d) Equity Value Appreciation Awards

In January 2011, the Company awarded 2,119,500 extraordinary Equity Value Appreciation Awards
(‘‘EVARs’’) to its employees. During 2013, these EVARs resulted in the issuance of 1,917,000 restricted
stock units and restricted stock shares (‘‘RSUs’’). The RSUs underlying the EVAR grant vested on
December 31, 2013.

The Company measured the fair value of EVARs using a lattice based model (Monte Carlo) on the grant

date.

80

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

12. Share Capital − (continued)

Information related to EVAR transactions over the past three years is summarized as follows:

EVARs Outstanding

EVARs Exercisable

Balance at December 31, 2012 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2013 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2014 . . .
Vested . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . .
Balance at December 31, 2015 . . .

Weighted
Average
Issuance
Price per
Share
$15.33
15.33
—
—
$ —
—
—
—
$ —
—
—
—
$ —

Number
Outstanding
1,917,000
(1,917,000)
—
—
—
—
—
—
—
—
—
—
—

Weighted
Average
Issuance
Price per
Share
$—

Number
Outstanding
—

—

—

—

$—

$—

$—

Non Vested
EVARs
1,917,000
(1,917,000)
—
—
—
—
—
—
—
—
—
—
—

The grant date fair value of these EVARs was $13,240. At December 31, 2015, there are no outstanding

EVARs.

The Company has reserved a total of 2,071,237 Class A shares in order to meet its obligations under

various conversion rights, warrants and employee share related plans. At December 31, 2015 there were
1,123,772 shares available for future option and similar grants.

13. Fair Value Measurements

Authoritative guidance for fair value establishes a framework for measuring fair value. A fair value
measurement assumes a transaction to sell an asset or transfer a liability occurs in the principal market for the
asset or liability or, in the absence of a principal market, the most advantageous market for the asset or
liability.

In order to increase consistency and comparability in fair value measurements, the guidance establishes a
hierarchy for observable and unobservable inputs used to measure fair value into three broad levels, which are
described below:

•

•

•

Level 1 — Quoted prices (unadjusted) in active markets that are accessible at the measurement date
for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.

Level 2 — Observable prices that are based on inputs not quoted on active markets, but corroborated
by market data.

Level 3 — Unobservable inputs are used when little or no market data is available. The fair value
hierarchy gives the lowest priority to Level 3 inputs.

In determining fair value, the Company utilizes valuation techniques that maximize the use of observable

inputs and minimize the use of unobservable inputs to the extent possible as well as considers counterparty
credit risk in its assessment of fair value.

On a nonrecurring basis, the Company uses fair value measures when analyzing asset impairment.
Long-lived assets and certain identiﬁable intangible assets are reviewed for impairment whenever events or

81

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

13. Fair Value Measurements − (continued)

changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If it is
determined such indicators are present and the review indicates that the assets will not be fully recoverable,
based on undiscounted estimated cash ﬂows over the remaining amortization periods, their carrying values are
reduced to estimated fair value. Measurements based on undiscounted cash ﬂows are considered to be Level 3
inputs. During the fourth quarter of each year, the Company evaluates goodwill and indeﬁnite-lived
intangibles for impairment at the reporting unit level. For each acquisition, the Company performed a detailed
review to identify intangible assets and a valuation is performed for all such identiﬁed assets. The Company
used several market participant measurements to determine estimated value. This approach includes
consideration of similar and recent transactions, as well as utilizing discounted expected cash ﬂow
methodologies. The amounts allocated to assets acquired and liabilities assumed in the acquisitions were
determined using level three inputs. Fair value for property and equipment was based on other observable
transactions for similar property and equipment. Accounts receivable represents the best estimate of balances
that will ultimately be collected, which is based in part on allowance for doubtful accounts reserve criteria and
an evaluation of the speciﬁc receivable balances.

Financial Liabilities Measured at Fair Value on a Recurring Basis

The following tables present certain information for our ﬁnancial assets that is measured at fair value on

a recurring basis at December 31:

Level 1 2015

Level 1 2014

Carrying
Amount

Fair Value

Carrying
Amount

Fair Value

Liabilities:

Long-term debt

. . . . . . . . . . . . . . . . . . . . . .

$740,838

$765,319

$742,017

$751,538

Our long-term debt includes ﬁxed rate debt. The fair value of this instrument is based on quoted market

prices.

The following table presents changes in Deferred Acquisition Consideration for the years ended

December 31:

Beginning balance of contingent payments . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments
Grants(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redemption value adjustments(2) . . . . . . . . . . . . . . . . . . . . . . . . . .
Transfers (to) from ﬁxed payments . . . . . . . . . . . . . . . . . . . . . . . .
Foreign translation adjustment
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Ending balance of contingent payments . . . . . . . . . . . . . . . . . . . . .

Fair Value Measurements Using
Signiﬁcant Unobservable Inputs
(Level 3)

2015
$172,227
(77,301)
174,530
41,636
—
(4,358)
$306,734

2014
$151,848
(61,441)
68,642
20,816
(5,146)
(2,492)
$172,227

(1) Grants are the initial estimated deferred acquisition payments of new acquisitions and step-up transactions

completed within that ﬁscal period.

(2) Redemption value adjustments are fair value changes from the Company’s initial estimates of deferred

acquisition payments, including the accretion of present value and stock-based compensation charges
relating to acquisition payments that are tied to continued employment.

In addition to the above amounts, there are ﬁxed payments of $40,370 and $33,141 for total deferred
acquisition consideration of $347,104 and $205,368, which reconciles to the consolidated balance sheets at
December 31, 2015 and 2014, respectively.

82

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

13. Fair Value Measurements − (continued)

The Company includes the payments of all deferred acquisition consideration in ﬁnancing activities in the
Company’s consolidated statement of cash ﬂows, as the Company believes these payments to be seller-related
ﬁnancing activities, which is the predominant source of cash ﬂows.

Level 3 payments relate to payments made for deferred acquisition consideration. Level 3 grants relate to

contingent purchase price obligations related to acquisitions and are recorded on the balance sheet at the
acquisition date fair value. The estimated liability is determined in accordance with various contractual
valuation formulas that may be dependent on future events, such as the growth rate of the earnings of the
relevant subsidiary during the contractual period and, in some cases, the currency exchange rate as of the date
of payment. Level 3 redemption value adjustments relate to the remeasurement and change in these various
contractual valuation formulas as well as adjustments of present value.

At December 31, 2015 and 2014, the carrying amount of the Company’s ﬁnancial instruments, including
cash and cash equivalents, accounts receivable and accounts payable, approximated fair value because of their
short-term maturity. The Company does not disclose the fair value for equity method investments or
investments held at cost as it is not practical to estimate fair value since there is no readily available market
data.

Non-ﬁnancial Assets and Liabilities that are Measured at Fair Value on a Nonrecurring Basis

On a nonrecurring basis, the Company uses fair value measures when analyzing asset impairment.
Long-lived assets and certain identiﬁable intangible assets are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If it is
determined such indicators are present and the review indicates that the assets will not be fully recoverable,
based on undiscounted estimated cash ﬂows over the remaining amortization periods, their carrying values are
reduced to estimated fair value. Measurements based on undiscounted cash ﬂows are considered to be Level 3
inputs. During the fourth quarter of each year, the Company evaluates goodwill and indeﬁnite-lived
intangibles for impairment at the reporting unit level. For each acquisition, the Company performed a detailed
review to identify intangible assets and a valuation is performed for all such identiﬁed assets. The Company
used several market participant measurements to determine estimated value. This approach includes
consideration of similar and recent transactions, as well as utilizing discounted expected cash ﬂow
methodologies. The amounts allocated to assets acquired and liabilities assumed in the acquisitions were
determined using Level 3 inputs. Fair value for property and equipment was based on other observable
transactions for similar property and equipment. Accounts receivable represents the best estimate of balances
that will ultimately be collected, which is based in part on allowance for doubtful accounts reserve criteria and
an evaluation of the speciﬁc receivable balances.

83

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information

The Company determines an operating segment if a component (1) engages in business activities from
which it earns revenues and incurs expenses, and (2) has discrete ﬁnancial information that is (3) regularly
reviewed by the Chief Operating Decision Maker (‘‘CODM’’) to make decisions about resources to be
allocated to the segment and assess its performance. During 2015, the Company had a change in the CODM
as well as a change in how the CODM manages the business. As a result, in the fourth quarter of 2015, the
Company reassessed its determination of operating segments. Decisions regarding allocations of resources are
made and will be made based on the overall performance of the overall Partner Firm network. Therefore, the
Company has determined that the Partner Firm network represents its operating segment. The Company also
reassessed its previous allocation methodology and has conformed the allocations to align with how the
CODM manages the business. The overall Partner Firm network consists of each of the Company’s operating
agencies. The Company now reports in one reportable Advertising and Communications Segment in addition
to the Corporate Group described as follows:

•

•

The Advertising and Communications Segment consists of Partner Firms that deliver innovative,
value-added marketing, activation, communications and strategic consulting services to their clients.
MDC and its Partner Firms deliver a wide range of customized services, including (1) multi-channel
media management and optimization, (2) interactive and mobile marketing, (3) direct marketing,
(4) database and customer relationship management, (5) sales promotion, (6) corporate
communications, (7) market research, (8) data analytics and insights, (9) corporate identity, design
and branding services, (10) social media communications, (11) product and service innovation and
(12) e-commerce management.

The Corporate Group consists of corporate office expenses incurred in connection with the strategic
resources provided to the Advertising and Communications Segment, as well as certain other
centrally managed expenses that are not fully allocated to the reportable segment. Office and general
expenses include (1) salaries and related expenses for corporate office employees including
employees dedicated to supporting the Partner Firms, (2) occupancy expense relating to properties
occupied by all corporate office employees, (3) other office and general expenses including
professional fees for the ﬁnancial statement audits, and (4) certain other professional fees managed
by the corporate office. Additional expenses managed by the corporate office that are directly related
to the Partner Firms are allocated to the reportable segment.

Prior year results have been recast to reﬂect the new reportable segment.

The signiﬁcant accounting policies are in the summary of signiﬁcant accounting policies included in the

notes to the consolidated ﬁnancial statements.

84

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information − (continued)

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other Income (Expense):
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net
Foreign exchange loss
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges, net . . . . . . . . . . . . . . .
Loss from continuing operations before income taxes and

equity in earnings of non-consolidated affiliates

. . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in earnings of

non-consolidated affiliates . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of non-consolidated affiliates . . . . . . . . . .
Loss from continuing operations
. . . . . . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures from continuing operations . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill and intangibles
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the year ended December 31, 2015

Advertising and
Communications
$1,326,256
879,716
258,809
50,449
137,282

Corporate
—
$
—
63,398
1,774
(65,172)

Total
$1,326,256
879,716
322,207
52,223
72,110

7,238
(39,328)
(57,436)

(17,416)
5,664

(23,080)
1,058
(22,022)

(6,281)
(28,303)
(9,054)
$ (37,357)
17,796
$
23,575
$
$ 942,683
$1,590,250

(9,024)

(30)

15,056
$
23,204
$
$ 942,683
$1,375,372

2,740
$
371
$
—
$
$214,878

85

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information − (continued)

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other Income (Expense):
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net
Foreign exchange loss
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges, net . . . . . . . . . . . . . . .
Income from continuing operations before income taxes and

equity in earnings of non-consolidated affiliates

. . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from continuing operations before equity in earnings

of non-consolidated affiliates

. . . . . . . . . . . . . . . . . . . . .
Equity in earnings of non-consolidated affiliates . . . . . . . . . .
Income from continuing operations . . . . . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures from continuing operations . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill and intangibles
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the year ended December 31, 2014

Advertising and
Communications
$1,223,512
798,518
223,781
45,387
155,826

Corporate
—
$
—
66,292
1,785
(68,077)

Total
$1,223,512
798,518
290,073
47,172
87,749

689
(18,482)
(54,847)

15,109
12,422

2,687
1,406
4,093

(21,260)
(17,167)
(6,890)
$ (24,057)
17,696
$
26,416
$
$ 937,494
$1,648,890

(6,890)

—

12,033
$
25,079
$
$ 937,494
$1,368,137

5,663
$
1,337
$
—
$
$280,753

86

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information − (continued)

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other Income (Expense):
Other income, net
Foreign exchange loss
Interest expense, ﬁnance charges, and loss on redemption of

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .

notes, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss from continuing operations before income taxes and

equity in earnings of non-consolidated affiliates

. . . . . . . .
Income tax beneﬁt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in earnings of

non-consolidated affiliates . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of non-consolidated affiliates . . . . . . . . . .
Loss from continuing operations
. . . . . . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures from continuing operations . . . . . . . . . .
Goodwill and intangibles
. . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the year ended December 31, 2013

Advertising and
Communications
$1,062,478
704,969
212,933
34,745
109,831

Corporate
—
$
—
143,031
1,394
(144,425)

Total
$1,062,478
704,969
355,964
36,139
(34,594)

2,531
(5,516)

(100,271)

(137,850)
(4,367)

(133,483)
281
(133,202)

(9,200)
(142,402)
(6,461)
$ (148,863)
$ 100,405
$
16,809
$ 800,595
$1,425,227

(6,459)

(2)

$
8,950
$
14,677
$ 800,595
$1,220,753

$ 91,455
2,132
$
$
—
$ 204,474

A summary of the Company’s long-lived assets, comprised of ﬁxed assets, goodwill and intangibles, net,

as at December 31, is set forth in the following table.

United States

Canada

Other

Total

Long-lived Assets

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 52,305
$ 48,884

$
$

6,817
7,099

$ 4,435
$ 4,257

$ 63,557
$ 60,240

Goodwill and Intangible Assets

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$798,746
$759,035

$122,821
$154,349

$21,116
$24,110

$942,683
$937,494

87

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information − (continued)

A summary of the Company’s revenue as at December 31 is set forth in the following table.

Revenue:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,085,051
$ 993,474
$ 870,525

$129,039
$150,390
$135,630

$112,166
$ 79,648
$ 56,323

$1,326,256
$1,223,512
$1,062,478

United States

Canada

Other

Total

15. Related Party Transactions

(a) The Company incurred service fees and paid cash incentive awards totaling $8,825, $13,592 and $15,992
in 2015, 2014 and 2013, respectively, relating to companies controlled by Miles Nadal, the former
Chairman and Chief Executive Officer (‘‘CEO’’) of the Company. Mr. Nadal previously provided such
services to the Company as its Chief Executive Officer pursuant to a Management Services Agreement
(as amended and restated on May 6, 2013, the ‘‘Services Agreement’’) among the Company, Mr. Nadal
and with Nadal Management, Inc. In connection with Mr. Nadal’s resignation on July 20, 2015, the
Company and Mr. Nadal terminated the Services Agreement and entered into a separation agreement (the
‘‘Separation Agreement’’), dated as of July 20, 2015. Pursuant to the Separation Agreement, Mr. Nadal
agreed, among other things, to: (i) repay to the Company $1,877 in connection with certain amounts paid
to or for the beneﬁt of Mr. Nadal and an affiliate; (ii) repay to the Company $10,582 in connection with
amounts required to be repaid pursuant to cash bonus awards previously paid to Mr. Nadal, with such
repayments to be made in ﬁve installments, with the last to be paid on December 31, 2017; and
(iii) customary non-disparagement and conﬁdentiality obligations, reaffirmation of restrictive covenants,
and an intellectual property rights assignment. Mr. Nadal was not paid any compensation payments or
severance under the Separation Agreement.

(b) Pursuant to the amended Services Agreement (which has since been terminated, as described in footnote
15(a) above), the Company agreed to provide to its former CEO, Miles Nadal, a special bonus of
C$10,000 upon the ﬁrst to occur of (i) the average market price of the Company’s Class A subordinate
voting shares is C$30 per share or more for more than 20 consecutive trading days (measured as of
the close of trading on each applicable date) or (ii) a change of control of the Company. During
November 2013, this bonus was earned and paid to Mr. Nadal in the amount of C$10,000 (US $9,649).

(c) Beginning in 2014 through June 30, 2015, MDC chartered for business purposes an airplane and

helicopter (together, the ‘‘Aircraft’’) owned by entities controlled by Mr. Nadal (the former CEO) and
leased to an independent corporate aircraft management company. Entities controlled by Mr. Nadal paid
for the purchases of the Aircraft and were legally responsible and have paid for all operating, personnel
and maintenance costs associated with the Aircraft’s operations. Payments by third parties to charter the
Aircraft from the corporate aircraft management company offset a portion of the costs. Payments by
MDC for the business use of the Aircraft by Mr. Nadal were made to the corporate aircraft management
company at a ﬁxed hourly rate set forth in the aircraft service agreement between the aircraft
management company and entities controlled by Mr. Nadal. In the ﬁrst and second quarter of 2015, MDC
paid a total of $398 for the business use of the Aircraft. Promptly following Mr. Nadal’s resignation on
July 20, 2015, the Company prohibited the use of private aircraft travel by its directors and executive
officers.

(d) From May 2015 to December 31, 2015, Lori Senecal held the dual titles of President and Chief

Executive Officer of the MDC Partner Network and Chief Executive Officer of Partner Firm Crispin
Porter & Bogusky (‘‘CPB’’). As of January 1, 2016, Ms. Senecal assumed the exclusive role as Global
Chief Executive Officer of CPB. Ms. Senecal’s husband, William Grogan, has been employed by the
Company since July 1, 2015 as President of Global Accounts. In 2015, Mr. Grogan’s total compensation

88

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

15. Related Party Transactions − (continued)

from the Company and its affiliate (kbs+), including salary, bonus, and other beneﬁts, totaled
approximately $943. His compensation is commensurate with that of his peers.

(e) Scott Kauffman is Chairman and Chief Executive Officer of the Company. His daughter, Sarah Kauffman,
has been employed by Partner Firm kbs+ since July 2011, and currently acts as Director of Operations,
Attention Partners. In 2015, her total compensation, including salary, bonus and other beneﬁts, totaled
approximately $125. Her compensation is commensurate with that of her peers.

(f)

In 2015, Union Advertising Canada LP (‘‘Union’’), a Partner Firm, provided certain website development
and related marketing services to each of Peerage Realty Partners (‘‘Peerage’’) and Peerage’s subsidiary,
Baker Real Estate Incorporated (‘‘Baker’’). Miles Nadal, the Company’s former CEO, is the majority
equity owner of Peerage and Baker. The amount of fees paid by each of Peerage and Baker in respect of
these services in 2015 was $131, which fees were customary for these types of services.

16. Commitments, Contingencies and Guarantees

Deferred Acquisition Consideration.

In addition to the consideration paid by the Company in respect of

certain of its acquisitions at closing, additional consideration may be payable, or may be potentially payable,
based on the achievement of certain threshold levels of earnings. See Note 2 and Note 4.

Options to Purchase. Noncontrolling shareholders in certain subsidiaries have the right in certain
circumstances to require the Company to acquire the remaining ownership interests held by them. The
noncontrolling shareholders’ ability to exercise any such option right is subject to the satisfaction of certain
conditions, including conditions requiring notice in advance of exercise and speciﬁc employment termination
conditions. In addition, these rights cannot be exercised prior to speciﬁed staggered exercise dates. The
exercise of these rights at their earliest contractual date would result in obligations of the Company to fund
the related amounts during 2016 to 2022. It is not determinable, at this time, if or when the owners of these
rights will exercise all or a portion of these rights.

The amount payable by the Company in the event such rights are exercised is dependent on various
valuation formulas and on future events, such as the average earnings of the relevant subsidiary through the
date of exercise, the growth rate of the earnings of the relevant subsidiary during that period and, in some
cases, the currency exchange rate at the date of payment.

Management estimates, assuming that the subsidiaries owned by the Company at December 31, 2015
perform over the relevant future periods at their trailing twelve-month earnings levels, that these rights, if all
exercised, could require the Company to pay an aggregate amount of approximately $17,964 to the owners of
such rights in future periods to acquire such ownership interests in the relevant subsidiaries. Of this amount,
the Company is entitled, at its option, to fund approximately $107 by the issuance of share capital.

In addition, the Company is obligated under similar put option rights to pay an aggregate amount of
approximately $48,900 only upon termination of such owner’s employment with the applicable subsidiary or
death.

The amount the Company would be required to pay to the noncontrolling interest holders should the
Company acquire the remaining ownership interests is $2,607 less than the initial redemption value recorded
in Redeemable Noncontrolling Interests.

Included in Redeemable Noncontrolling Interests at December 31, 2015 was $69,471 of these put options

because they are not within the control of the Company. The ultimate amount payable relating to these
transactions will vary because it is dependent on the future results of operations of the subject businesses and
the timing of when these rights are exercised.

89

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

16. Commitments, Contingencies and Guarantees − (continued)

Natural Disasters. Certain of the Company’s operations are located in regions of the United States
which typically are subject to hurricanes. During the years ended December 31, 2015, 2014, and 2013, these
operations did not incur any material costs related to damages resulting from hurricanes.

Guarantees. Generally, the Company has indemniﬁed the purchasers of certain assets in the event that a

third party asserts a claim against the purchaser that relates to a liability retained by the Company. These
types of indemniﬁcation guarantees typically extend for a number of years. Historically, the Company has not
made any signiﬁcant indemniﬁcation payments under such agreements and no amount has been accrued in the
accompanying consolidated ﬁnancial statements with respect to these indemniﬁcation guarantees. The
Company continues to monitor the conditions that are subject to guarantees and indemniﬁcations to identify
whether it is probable that a loss has occurred and would recognize any such losses under any guarantees or
indemniﬁcations in the period when those losses are probable and estimable.

Legal Proceedings. The Company’s operating entities are involved in legal proceedings of various
types. While any litigation contains an element of uncertainty, the Company has no reason to believe that the
outcome of such proceedings or claims will have a material adverse effect on the ﬁnancial condition or results
of operations of the Company. In addition, the Company is involved in class action suits as described below.

On July 31, 2015, North Collier Fire Control and Rescue District Fireﬁghter Pension Plan (‘‘North

Collier’’) ﬁled a putative class action suit in the Southern District of New York, naming as defendants the
Company, CFO David Doft, Mr. Nadal, and Mr. Sabatino. On December 11, 2015, North Collier and co-lead
plaintiff Plymouth County Retirement Association ﬁled an amended complaint, adding two additional
defendants, Mr. Gendel and Senator Kirby. The plaintiff alleges in the amended complaint violations of
§10(b), Rule 10b-5, and §20 of the Securities Exchange Act of 1934, based on allegedly materially false and
misleading statements in the Company’s SEC ﬁlings and other public statements regarding the Company’s
ﬁnancial disclosures, executive compensation, goodwill accounting, and internal controls. The Company
intends to vigorously defend this suit.

On August 7, 2015, Roberto Paniccia issued a Statement of Claim in the Ontario Superior Court of
Justice in the City of Brantford, Ontario seeking to certify a class action suit naming as Defendants the
Company, former CEO Miles S. Nadal, former CAO Michael C. Sabatino, CFO David Doft and BDO USA,
LLP. The Plaintiff alleges violations of section 138.1 of the Ontario Securities Act (and equivalent legislation
in other Canadian provinces and territories) as well as common law misrepresentation based on allegedly
materially false and misleading statements in the company’s public statements, as well as omitting to disclose
material facts with respect to an SEC investigation. The Company also intends to vigorously defend this suit.

Commitments. At December 31, 2015, the Company had $5,033 of undrawn letters of credit. In

addition, the Company has commitments to fund investments in an aggregate amount of $3,449.

Leases. The Company and its subsidiaries lease certain facilities and equipment. For the years ended

December 31, 2015, 2014, and 2013, gross premises rental expense amounted to $47,583, $42,657, and
$38,366, respectively, which was reduced by sublease income of $1,739, $1,449, and $897, respectively.
Where leases contain escalation clauses or other concessions, the impact of such adjustments is recognized on
a straight-line basis over the minimum lease period.

90

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

16. Commitments, Contingencies and Guarantees − (continued)

Minimum rental commitments for the rental of office and production premises and equipment under
non-cancellable leases net of sublease income, some of which provide for rental adjustments due to increased
property taxes and operating costs, for the years ending December 31, 2016 and thereafter, are as follows:

Period
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount
$ 39,448
37,467
37,055
33,004
30,492
79,272
$256,738

At December 31, 2015, the total future cash to be received on sublease income is $11,857.

17. New Accounting Pronouncements

In February 2016, the FASB issued Accounting Standards Update (‘‘ASU’’) 2016-02, which amends the

ASC and creates Topic 842, Leases. Topic 842 will require lessees to recognize lease assets and lease
liabilities for those leases classiﬁed as operating leases under previous US GAAP on the balance sheet. This
guidance is effective for annual periods beginning after December 15, 2018 and early adoption is permitted.
The Company is currently assessing the impact on its consolidated ﬁnancial position and results of operations.

In January 2016, the FASB issued ASU 2016-01, Financial Instruments — Overall: Recognition and
Measurement of Financial Assets and Liabilities, which will require equity investments, except equity method
investments, to be measured at fair value and any changes in fair value will be recognized in results of
operations. This guidance is effective for annual and interim periods beginning after December 15, 2017 and
early application is not permitted. Additionally, this guidance provides for the recognition of the cumulative
effect of retrospective application of the new standard in the period of initial application. The Company does
not expect the application of this guidance to have a signiﬁcant impact on its consolidated ﬁnancial position or
results of operations.

In November 2015, the FASB issued ASU 2015-17, Income Taxes, which amends Topic 740 and requires
all deferred income tax assets and liabilities to be presented as noncurrent on the balance sheet. This amended
guidance is effective beginning January 1, 2017, and may be applied retrospectively or prospectively, with
early adoption permitted. The Company does not expect the application of this guidance to have a signiﬁcant
impact on its consolidated ﬁnancial position or results of operations.

In September 2015, the FASB issued ASU 2015-16, Business Combinations. This update amends
Topic 805 and requires that an acquirer (i) recognize adjustments to provision amounts identiﬁed during the
measurement period in the reporting period in which the adjustment amounts are determined, (ii) record the
effect on earnings, if any, as a result of the change to the provisional amounts, calculated as if the accounting
had been completed at the acquisition date, and (iii) disclose the portion of the amount recorded in
current-period earnings by line item that would have been recorded in previous reporting periods if the
adjustment to the provisional amounts had been recognized as of the acquisition date. This guidance is
effective for the Company beginning January 1, 2016. The Company is currently assessing the impact on the
presentation of its ﬁnancial position and disclosures.

In April 2015, the FASB issued ASU 2015-05, Intangibles — Goodwill and Other-Internal-Use Software.
This update amends Topic 350 and provides explicit guidance about a customer’s accounting for fees paid in a
cloud computing arrangement and whether it includes a software license. This guidance is effective for the

91

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

17. New Accounting Pronouncements − (continued)

Company beginning January 1, 2016. The implementation of the amended accounting guidance is not
expected to have a material impact on the consolidated ﬁnancial position or results of operations.

In April 2015, the FASB issued ASU 2015-03, Interest — Imputation of Interest. This update amends

Topic 835 and requires that debt issuance costs related to a recognized debt liability be presented in the
balance sheet as a direct deduction from the carrying amount of that debt liability. This guidance is effective
for the Company beginning January 1, 2016. The Company will adopt this amended guidance as of the
quarter ended March 31, 2016.

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers. This update

supersedes Topic 605, Revenue Recognition. The core principle of this guidance is that an entity should
recognize revenue to depict the transfer of promised goods or services to customers in an amount that reﬂects
the consideration to which the entity expects to be entitled in exchange for those goods or services. To
achieve this core principle, an entity must apply a ﬁve-step approach. ASU 2014-09 provides for one of two
methods of transition: retrospective application to each prior period presented; or, recognition of the
cumulative effect of retrospective application of the new standard in the period of initial application. This
guidance is effective for the Company beginning January 1, 2018. The Company is currently assessing the
impact and choice of transition method.

18. Employee Beneﬁt Plans

A subsidiary acquired in 2012 sponsors a deﬁned beneﬁt plan. The beneﬁts under the deﬁned beneﬁt
plans are based on each employee’s years of service and compensation. Effective March 1, 2006, the plan was
frozen to all new employees. The Company’s policy is to contribute the minimum amounts required by the
Employee Retirement Income Security Act of 1974 (ERISA), as amended. The assets of the plans are invested
in an investment trust fund and consist of investments in money market funds, bonds and common stock,
mutual funds, preferred stock, and partnership interests.

Net periodic pension cost consists of the following components for the years ended December 31:

Service cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost on beneﬁt obligation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment and settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost
. . . . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial (gains) losses
Net periodic beneﬁt cost (beneﬁt) . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2015
$ —
1,864
(2,069)
—
—
103
$ (102)

Pension
Beneﬁts
2014
$ —
1,788
(2,025)
—
—
—
$ (237)

ASC 715-30-25 requires an employer to recognize the funded status of its deﬁned pension beneﬁt plan as

a net asset or liability in its statement of ﬁnancial position with an offsetting amount in accumulated other
comprehensive income, and to recognize changes in that funded status in the year in which changes occur
through comprehensive income.

92

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

Other changes in plan assets and beneﬁt obligation recognized in Other Comprehensive Loss consist of

the following components for the years ended December 31:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment/settlement
Current year actuarial (gain) loss . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial gain (loss)
Current year prior service (credit) cost
. . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service credit (cost) . . . . . . . . . . . . . . . . . . . . . .
Amortization of transition asset (obligation)
. . . . . . . . . . . . . . . . . . . .
Total recognized in other comprehensive (income) loss . . . . . . . . . . . . .

Total recognized in net periodic beneﬁt cost and other comprehensive

Pension
Beneﬁts
2015
$ —
526
(103)
—
—
—
$ 423

Pension
Beneﬁts
2014
$ —
11,515
—
—
—
—
$11,515

(income) loss

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

321

$11,278

The following table summarizes the change in beneﬁt obligations and fair values of plan assets for

the years ended December 31:

Pension
Beneﬁts
2015

Pension
Beneﬁts
2014

Change in beneﬁt obligation:
Beneﬁt obligation, Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service Cost
Interest Cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in Mortality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan amendments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment/settlement
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial (gains) losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Beneﬁts paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Beneﬁt obligation, Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in plan assets:
Fair value of plan assets, Beginning balance . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Beneﬁts paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of plan assets, Ending balance . . . . . . . . . . . . . . . . . . . . . .
Unfunded status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$43,799
—
1,864
—
—
—
(2,774)
(2,593)
40,296

28,360
(1,232)
655
(2,593)
25,190
$15,106

Amounts recognized in the balance sheet at December 31 consist of the following:

$32,857
—
1,788
3,287
—
—
7,681
(1,814)
43,799

26,868
1,478
1,828
(1,814)
28,360
$15,439

Noncurrent liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2015
$15,106
$15,106

Pension
Beneﬁts
2014
$15,439
$15,439

93

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

Amounts recognized, net of tax, in Accumulated Other Comprehensive Loss consists of the following

components for the years ended December 31:

Accumulated net actuarial losses . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated prior service cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated transition obligation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amount recognized, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2015
$9,219
—
—
$9,219

Pension
Beneﬁts
2014
$8,796
—
—
$8,796

The preceding table presents two measures of beneﬁt obligations for the pension plan. Accumulated

beneﬁt obligation generally measures the value of beneﬁts earned to date. Projected beneﬁt obligation also
includes the effect of assumed future compensation increases for plans in which beneﬁts for prior service are
affected by compensation changes. This pension plan has asset values less than these measures. Plan funding
amounts are calculated pursuant to ERISA and Internal Revenue Code rules.

The following weighted average assumptions were used to determine beneﬁt obligations as of

December 31:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2015
4.69%
N/A

Pension
Beneﬁts
2014
4.38%
N/A

The discount rate assumptions at December 31, 2015 and 2014 were determined independently. A yield

curve was produced for a universe containing the majority of US-issued AA-graded corporate bonds, all of
which were non-callable (or callable with make-whole provisions). The discount rate was developed as the
level equivalent rate that would produce the same present value as that using spot rates aligned with the
projected beneﬁt payments.

The following weighted average assumptions were used to determine net periodic costs at December 31:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2015
4.38%
7.40%
N/A

Pension
Beneﬁts
2014
5.26%
7.40%
N/A

The expected return on plan assets is a long-term assumption established by considering historical and

anticipated returns of the asset classes invested in by the pension plan and the allocation strategy currently in
place among those classes.

94

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

Fair Value of Plan Assets

The Deﬁned Beneﬁt plan assets fall into any of three fair value classiﬁcations as deﬁned in the FASB
ASC Topic 820, Fair Value Measurements. There are no Level 3 assets held by the plan. The fair value of the
plan assets as of December 31 is as follows:

Asset Category:
Money Market Fund − Short Term Investments
. .
Common Stock . . . . . . . . . . . . . . . . . . . . . . . .
Corporate Bonds . . . . . . . . . . . . . . . . . . . . . . .
Mutual Funds . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign Stock . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

December 31,
2015

Level 1

Level 2

Level 3

$ 1,580
9,479
3,834
10,006
291
$25,190

$

145
9,479
—
10,006
291
$19,921

$1,435
—
3,834
—
—
$5,269

$—
—
—
—
—
$—

December 31,
2014

Level 1

Level 2

Level 3

Asset Category:
. .
Money Market Fund − Short Term Investments
Common Stock . . . . . . . . . . . . . . . . . . . . . . . .
Corporate Bonds . . . . . . . . . . . . . . . . . . . . . . .
Mutual Funds . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign Stock . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

$

982
11,099
5,460
10,606
213
$28,360

$

251
11,099
—
10,606
213
$22,169

$ 731
—
5,460
—
—
$6,191

$—
—
—
—
—
$—

The pension plans weighted-average asset allocation for the years ended December 31, 2015 and 2014

are as follows:

Asset Category:
. . . . . . . . . . . . . . . . . . . . . . . . . .
Equity Securities
Debt Securities
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash/Cash Equivalents and Short Term Investments . . .

Target
Allocation
2015

Actual
Allocation
2015

Actual
Allocation
2014

60%
40%
—%
100%

68.0%
25.7%
6.3%
100%

65.0%
31.5%
3.5%
100%

The investment policy for the plans is formulated by the Company’s Pension Plan Committee (the
‘‘Committee’’). The Committee is responsible for adopting and maintaining the investment policy, managing
the investment of plan assets and ensuring that the plans’ investment program is in compliance with all
provisions of ERISA, as well as the appointment of any investment manager who is responsible for
implementing the plans’ investment process.

The goals of the pension plan investment program are to fully fund the obligation to pay retirement

beneﬁts in accordance with the plan documents and to provide returns that, along with appropriate funding
from the Company, maintain an asset/liability ratio that is in compliance with all applicable laws and
regulations and assures timely payment of retirement beneﬁts.

The Company’s overall investment strategy is to achieve a mix of approximately 50 percent of

investments for long-term growth and 50 percent for near-term beneﬁt payments with a wide diversiﬁcation of
asset types and fund strategies.

95

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

Equity securities primarily include investments in large-cap and mid-cap companies primarily located in

the United States, as well as a smaller percentage invested in large-cap and mid-cap companies located outside
of the United States. Fixed income securities are diversiﬁed across different asset types with bonds issued in
the United States as well as outside the United States.

The target allocation of plan assets is 50 percent equity securities and 50 percent corporate bonds and

US Treasury securities.

The Plan invests in various investment securities. The investments are primarily invested in corporate
equity and bond securities. Investment securities are exposed to various risks such as interest rate, market, and
credit risks. Due to the level of risk associated with certain investment securities, it is at least reasonably
possible that changes in the values of investment securities will occur in the near term and that such changes
could materially affect the amounts reported in the preceding tables.

The above tables present information about the pension plan assets measured at fair value at
December 31, 2015 and the valuation techniques used by the Company to determine those fair values.

In general, fair values determined by Level 1 inputs use quoted prices in active markets for identical

assets that the Plan has the ability to access.

Fair values determined by Level 2 inputs use other inputs that are observable, either directly or indirectly.

These Level 2 inputs include quoted prices for similar assets in active markets, and other inputs such as
interest rates and yield curves that are observable at commonly quoted intervals.

Level 3 inputs are unobservable inputs, including inputs that are available in situations where there is

little, if any, market activity for the related asset.

In instances where inputs used to measure fair value fall into different levels in the above fair value
hierarchy, fair value measurements in their entirety are categorized based on the lowest level input that is
signiﬁcant to the valuation. The Company’s assessment of the signiﬁcance of particular inputs to these fair
value measurements requires judgment and considers factors speciﬁc to each plan asset.

The net of investment manager fee asset return objective is to achieve a return earned by passively
managed market index funds, weighted in the proportions identiﬁed in the strategic asset allocation matrix.
Each investment manager is expected to perform in the top one-third of funds having similar objectives over a
full market cycle.

The investment policy is reviewed by the Committee at least annually and conﬁrmed or amended as

needed. Under ASC 715-30-25, the transition obligation, prior service costs, and actuarial (gains)/losses are
recognized in Accumulated Other Comprehensive Income each December 31 or any interim measurement
date, while amortization of these amounts through net periodic beneﬁt cost will occur in accordance with
ASC 715-30 and ASC 715-60. The estimated amounts that will be amortized in 2016 are as follows:

Estimated Amortization:
Prior service cost (credit) amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2016
$ —
137
$137

96

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

The following estimated beneﬁt payments, which reﬂect expected future service, as appropriate, are

expected to be paid in the years ending December 31:

Period
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 − 2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount
$ 1,517
$ 1,666
$ 1,823
$ 1,832
$ 2,092
$11,399

The pension plan contributions are deposited into a trust, and the pension plan beneﬁt payments are made

from trust assets.

19. Changes in Accumulated Other Comprehensive Income (Loss)

The changes in accumulated other comprehensive income (loss) for the year ended December 31 were:

Balance December 31, 2013 . . . . . . . . . . . . . . . . . . .

Other comprehensive income before

Deﬁned
Beneﬁt
Pension
$ 1,607

Foreign
Currency
Translation
$ (2,404)

Total

$

(797)

reclassiﬁcations . . . . . . . . . . . . . . . . . . . . . . . .

—

3,448

3,448

Amounts reclassiﬁed from accumulated other

comprehensive income (loss) . . . . . . . . . . . . . . .
Other comprehensive income (loss) . . . . . . . . . . . .
Balance December 31, 2014 . . . . . . . . . . . . . . . . . . .

(10,403)
$(10,403)
$ (8,796)

—
$ 3,448
$ 1,044

(10,403)
$ (6,955)
$ (7,752)

Other comprehensive income before

reclassiﬁcations . . . . . . . . . . . . . . . . . . . . . . . .

—

14,432

14,432

Amounts reclassiﬁed from accumulated other

comprehensive income (loss) . . . . . . . . . . . . . . .
Other comprehensive income (loss) . . . . . . . . . . . .
Balance December 31, 2015 . . . . . . . . . . . . . . . . . . .

(423)
(423)
$ (9,219)

—
14,432
$15,476

(423)
14,009
$ 6,257

Reclassiﬁcations for the year ended December 31, 2015 were as follows:

Amortization of deﬁned pension plan:

Prior service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net periodic beneﬁt cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

$ —
103
103
41
$ 62

For the year ended December 31, 2014, there were no reclassiﬁcations from accumulated other

comprehensive income (loss).

97

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

20. Quarterly Results of Operations (Unaudited)

The following table sets forth a summary of the Company’s consolidated unaudited quarterly results of

operations for the years ended December 31, in thousands of dollars, except per share amounts.

First

Second

Third

Fourth

Quarters

Revenue:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$302,222
$274,854

$336,606
$299,356

$328,415
$309,391

$359,013
$339,911

Cost of services sold:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$210,419
$181,468

$225,042
$188,875

$212,925
$205,549

$231,330
$222,626

Income (loss) from continuing operations:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (23,417)
$ (7,213)

$ 31,072
$ 19,555

$ (5,166)
$ (1,868)

$ (24,511)
$ (6,381)

Net income (loss) attributable to MDC

Partners Inc.:
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) per common share:
Basic
Continuing operations:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss):

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted
Continuing operations:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss):

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (32,091)
$ (8,846)

$ 29,560
$ 16,470

$ (8,604)
$ (4,922)

$ (26,222)
$ (26,759)

$
$

$
$

$
$

$
$

(0.52)
(0.17)

(0.65)
(0.18)

(0.52)
(0.17)

(0.65)
(0.18)

$
$

$
$

$
$

$
$

0.57
0.36

0.60
0.33

0.56
0.35

0.59
0.32

$
$

$
$

$
$

$
$

(0.15)
(0.07)

(0.17)
(0.10)

(0.15)
(0.07)

(0.17)
(0.10)

$
$

$
$

$
$

$
$

(0.52)
(0.17)

(0.52)
(0.54)

(0.52)
(0.17)

(0.52)
(0.54)

The above revenue, cost of services sold, and income (loss) from continuing operations have primarily

been affected by acquisitions, divestitures and discontinued operations.

Historically, with some exceptions, the Company’s fourth quarter generates the highest quarterly revenues

in a year. The fourth quarter has historically been the period in the year in which the highest volumes of
media placements and retail related consumer marketing occur.

98

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

20. Quarterly Results of Operations (Unaudited) − (continued)

Income (loss) from continuing operations and net loss have been affected as follows:

•

•

•

The fourth quarter of 2015 and 2014 included a foreign exchange loss of $9,531 and $8,066,
respectively.

The fourth quarter of 2015 and 2014 included stock-based compensation charges of $4,771 and
$5,463, respectively.

The fourth quarter of 2015 and 2014 included deferred acquisition adjustments of $41,910 and
$1,751, respectively.

21. Other Events

The Special Committee of the Board of Directors (the ‘‘Special Committee’’) and management have
continued to fully cooperate with the SEC in connection with its ongoing investigation of the Company,
including with respect to payments made to or on behalf of Miles Nadal and Nadal Management Limited.
Mr. Nadal resigned from his position as CEO and as a Director of the Company’s Board of Directors,
effective July 20, 2015, and agreed to repay to the Company speciﬁed expenses paid by the Company on his
behalf and prior cash bonus awards.

Speciﬁcally, as of December 31, 2015, Mr. Nadal repaid to the Company an aggregate amount equal to
$11,285 in respect of perquisites and improper payments identiﬁed by the Special Committee. The Company
recorded this amount as a reduction of office and general expenses in 2015. In addition, Mr. Nadal agreed to
repay to the Company $10,582 in connection with amounts required to be repaid pursuant to cash bonus
awards previously paid to Mr. Nadal, with such repayments to be made in ﬁve installments, with the last
to be paid on December 31, 2017. Mr. Nadal repaid to the Company the ﬁrst installment of $1,000 in
September 2015 and the second installment of $1,500 in December 2015. The Company recorded a charge of
approximately $5,338 in 2015 for the balance of prior cash bonus award amounts that will not be recovered.

The SEC investigation of these expenses and related matters remains ongoing. For the twelve months

ended December 31, 2015, the Company has incurred $13,705 of professional expenses relating to the
ongoing SEC investigation, which were offset by $1,000 of proceeds from insurance.

99

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosures

Not Applicable.

Item 9A. Controls and Procedures

(a) Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures designed to ensure that information required to be included
in our SEC reports is recorded, processed, summarized and reported within the applicable time periods speciﬁed
by the SEC’s rules and forms, and that such information is accumulated and communicated to our management,
including our Chief Executive Officer (CEO) and our Chief Financial Officer (CFO), who is our principal ﬁnancial
officer, as appropriate, to allow timely decisions regarding required disclosures. There are inherent limitations to
the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and
the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and
procedures can only provide reasonable assurance of achieving their control objectives.

We conducted an evaluation, under the supervision and with the participation of our management,

including our CEO, our CFO and our management Disclosure Committee, of the effectiveness of our
disclosure controls and procedures as of the end of the period covered by this report pursuant to
Rule 13a-15(b) of the Exchange Act. Based on that evaluation, the CEO and CFO have concluded that the
Company’s disclosure controls and procedures were effective.

(b) Management’s Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over ﬁnancial
reporting (as deﬁned in Rules 13a-15(f) under the Exchange Act). Because of its inherent limitations, internal
control over ﬁnancial reporting may not prevent or detect misstatements. Also, projections of any evaluation
of effectiveness to future periods are subject to the risk that controls may become inadequate because of
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

We evaluated the effectiveness of our internal control over ﬁnancial reporting as of December 31, 2015.
In making this assessment, we used the criteria set forth in Internal Control — Integrated Framework (2013)
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

Based on our assessment, we believe that, as of December 31, 2015, we maintained effective internal

control over ﬁnancial reporting based on these criteria.

The effectiveness of our internal control over ﬁnancial reporting as of December 31, 2015, has been
independently audited by BDO USA, LLP, an independent registered public accounting ﬁrm, as stated in their
report which is included herein.

(c) Changes in Internal Control Over Financial Reporting

There have been no changes in our internal control over ﬁnancial reporting during the ﬁscal quarter
ended December 31, 2015, that has materially affected, or is reasonably likely to materially affect, our internal
control over ﬁnancial reporting.

Implementation of Additional Procedures

In connection with the matters described in more detail under ‘‘Item 3 — Legal Proceedings,’’ during the

course of 2015, we have adopted and implemented a series of remedial steps to improve and strengthen our
disclosure and internal controls and procedures regarding travel, entertainment and related expenses. The
remedial steps include:

•

•

•

Adoption and implementation of a new Travel & Entertainment Policy. Effective July 20, 2015, the
Board and management determined that we would not permit the use of any private aircraft by our
directors and officers.

Quarterly review and reporting to our Audit Committee with respect to compliance by our executive
officers with travel and expense reimbursement policies.

Implementation of new controls and approval procedures in accounts payable processing, including
authorization of payments and wire transfers.

100

(d) Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
MDC Partners Inc.
New York, New York
Toronto, Canada

We have audited MDC Partners Inc. internal control over ﬁnancial reporting as of December 31, 2015, based
on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (the COSO criteria). MDC Partners Inc.’s
management is responsible for maintaining effective internal control over ﬁnancial reporting and for its
assessment of the effectiveness of internal control over ﬁnancial reporting, included in the accompanying
‘‘Item 9A — Management’s Report on Internal Control Over Financial Reporting’’. Our responsibility is to
express an opinion on the company’s internal control over ﬁnancial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over ﬁnancial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over ﬁnancial reporting, assessing the risk that a
material weakness exists, and testing and evaluating the design and operating effectiveness of internal control
based on the assessed risk. Our audit also included performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over ﬁnancial reporting is a process designed to provide reasonable assurance
regarding the reliability of ﬁnancial reporting and the preparation of ﬁnancial statements for external purposes
in accordance with generally accepted accounting principles. A company’s internal control over ﬁnancial
reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reﬂect the transactions and dispositions of the assets of the company;
(2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of ﬁnancial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of
the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company’s assets that could have a material effect on the ﬁnancial
statements.

Because of its inherent limitations, internal control over ﬁnancial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

In our opinion, MDC Partners Inc. maintained, in all material respects, effective internal control over ﬁnancial
reporting as of December 31, 2015, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board,
the consolidated balance sheets of MDC Partners Inc. as of December 31, 2015 and 2014, and the related
consolidated statements of operations, comprehensive loss, shareholders’ deﬁcit, and cash ﬂows for each of the
three years in the period ended December 31, 2015 and our report dated February 26, 2016 expressed an
unqualiﬁed opinion thereon.

/s/ BDO USA, LLP
New York, New York
February 26, 2016

101

Item 9B. Other Information

None.

102

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Reference is made to the sections captioned ‘‘Nomination of Directors,’’ ‘‘Information Concerning

Nominees for Election as Directors,’’ ‘‘Information Concerning Executive Officers,’’ ‘‘Audit Committee,’’
‘‘Ethical Conduct’’ and ‘‘Compliance with Section 16(a) of the Exchange Act’’ in our Proxy Statement for the
2016 Annual General Meeting of Stockholders, which will be ﬁled with the Commission within 120 days of
the close of our ﬁscal year ended December 31, 2015, which sections are incorporated herein by reference.

Executive Officers of MDC Partners

The executive officers of MDC Partners as of February 26, 2016 are:

Name
Scott L. Kauffman(1)
David B. Doft
Andre Coste
Alex Delanghe
Mitchell S. Gendel
Bob Kantor
Amie Miller
David C. Ross

Age

60
44
52
36
50
58
44
35

Office

Chairman of the Board and Chief Executive Officer
Chief Financial Officer
Executive Vice President and Chief Operating Officer
Senior Vice President, Corporate Communications
General Counsel and Corporate Secretary
Chief Marketing and Business Development Officer
Senior Vice President, Talent
Senior Vice President, Corporate Development & Strategy

(1) Also a member of MDC’s Board of Directors.

There is no family relationship among any of the executive officers or directors.

Mr. Kauffman joined MDC Partners in April 2006 as a director on the board of directors and, effective

July 20, 2015, assumed the role of Chairman and Chief Executive Officer of MDC Partners. From April 2013
until May 2014, Mr. Kauffman served as the President and Chief Executive Officer, and a member of the
Board of Directors, of New Engineering University. From April 2011 until January 2013, Mr. Kauffman was a
Board member and then Chairman of LookSmart, Ltd, a publicly-traded, syndicated pay-per-click search
network. From January 2009 to August 2010, Mr. Kauffman was President and Chief Executive Officer, and a
member of the board, of GeekNet, Inc., a publicly-traded open source software application developer and
e-commerce website operator.

Mr. Doft joined MDC Partners in August 2007 as Chief Financial Officer. Prior to joining MDC Partners,

he oversaw media and Internet investments at Cobalt Capital Management Inc. from July 2005 to July 2007.
Prior thereto, he worked at Level Global Investors from October 2003 to March 2005 investing in media and
Internet companies. Before that, Mr. Doft was a sell side analyst for ten years predominately researching the
advertising and marketing services sector for CIBC World Markets where he served as Executive Director and
ABN AMRO/ING Barings Furman Selz where he was a Managing Director.

Mr. Coste joined MDC Partners in April 2013 and acts as Executive Vice President and Chief Operating

Officer. Prior to joining MDC Partners, he was with Publicis Worldwide for nine years, ﬁrst as Chief Financial
Officer of the Asia-Paciﬁc Region from 2004 to 2008 and then as Global Chief Financial Officer from 2008
to 2013.

Ms. Delanghe joined MDC Partners in January 2012, as Senior Vice President, Corporate

Communications. Prior to joining MDC Partners, Ms. Delanghe served as U.S. Director of Communications
for DDB, managing national communications efforts on behalf of the network and its agencies.

Mr. Gendel joined MDC Partners in November 2004, as General Counsel and Corporate Secretary. Prior
to joining MDC Partners, he served as Vice President and Assistant General Counsel at The Interpublic Group
of Companies, Inc. from December 1999 until September 2004.

103

Mr. Kantor joined MDC Partners in May 2009, and currently serves as Chief Marketing and Business

Development Officer. Prior to joining MDC Partners, he served as CEO of Publicis NY and President of
Lowe & Partners NA, and also founded and built Rotter Kantor, an integrated communications company, as
well as Hanger Network, the country’s largest green-marketing platform.

Ms. Miller joined MDC Partners in January 2010, as Senior Vice President, Talent. Prior to joining
MDC Partners’ corporate group, Ms. Miller served as VP, Talent Director at Crispin Porter + Bogusky, which
she originally joined in 1992.

Mr. Ross joined MDC Partners in March 2010 and became Senior Vice President, Corporate

Development & Strategy, in March 2012. Prior to joining MDC Partners, he was an Associate at Skadden
Arps LLP where he represented corporate clients in a variety of capital markets and M&A transactions.

Additional information about our directors and executive officers appears under the captions ‘‘Election of

Directors’’ and ‘‘Executive Compensation’’ in the Company’s Proxy Statement for the 2016 Annual General
Meeting of Stockholders.

Code of Conduct

The Company has adopted a Code of Conduct, which applies to all directors, officers (including the
Company’s Chief Executive Officer and Chief Financial Officer) and employees of the Company and its
subsidiaries. The Company’s policy is to not permit any waiver of the Code of Conduct for any director or
executive officer, except in extremely limited circumstances. Any waiver of this Code of Conduct for
directors or officers of the Company must be approved by the Company’s Board of Directors. Amendments
to and waivers of the Code of Conduct will be publicly disclosed as required by applicable laws, rules
and regulations. The Code of Conduct is available free of charge on the Company’s website at
http://www.mdc-partners.com, or by writing to MDC Partners Inc., 745 Fifth Avenue, 19th Floor, New York,
New York, 10151, Attention: Investor Relations.

Item 11. Executive Compensation

Reference is made to the sections captioned ‘‘Compensation of Directors’’ and ‘‘Executive

Compensation’’ in the Company’s next Proxy Statement for the 2016 Annual General Meeting of
Stockholders, which are incorporated herein by reference.

Item 12. Security Ownership of Certain Beneﬁcial Owners and Management and Related Stockholder
Matters

Reference is made to Item 5 of this Form 10-K and to the sections captioned ‘‘Section 16 (a) Beneﬁcial
Ownership Reporting Compliance’’ in the Company’s Proxy Statement for the 2016 Annual General Meeting
of Stockholders, which are incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions and Director Independence

Reference is made to the section captioned ‘‘Transactions with Related Parties’’ in this Form 10-K, and to

‘‘Certain Relationships and Related Transactions’’ in the Company’s Proxy Statement for the 2016 Annual
General Meeting of Stockholders, which is incorporated herein by reference.

Item 14. Principal Accountant Fees and Services

Reference is made to the section captioned ‘‘Appointment of Auditors’’ in the Company’s Proxy
Statement for the 2016 Annual General Meeting of Stockholders, which is incorporated herein by reference.

104

Item 15. Exhibits and Financial Statement Schedules.

PART IV

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
MDC Partners Inc. New York, New York

The audits referred to in our report dated February 26, 2016 relating to the consolidated ﬁnancial statements
of MDC Partners Inc., which is contained in Item 8 of this Form 10-K also included the audit of the ﬁnancial
statement Schedule II for years ended 2015, 2014 and 2013. This ﬁnancial statement schedule is the
responsibility of the Company’s management. Our responsibility is to express an opinion on the ﬁnancial
statement schedule based on our audits.

In our opinion such ﬁnancial statement Schedule II, when considered in relation to the basic consolidated
ﬁnancial statements taken as a whole, present fairly, in all material respects, the information set forth therein.

/s/ BDO USA, LLP
New York, New York
February 26, 2016

105

(a) Financial Statements and Schedules

The Financial Statements and schedules listed in the accompanying index to Consolidated Financial

Statements in Item 8 are ﬁled as part of this report. Schedules not included in the index have been omitted
because they are not applicable.

Schedule II — 1 of 2

MDC PARTNERS INC. & SUBSIDIARIES

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
For the Three Years Ended December 31,
(Dollars in Thousands)

Column A

Column B

Column C

Column D

Balance at
Beginning of
Period

Charged to
Costs and
Expenses

Removal of
Uncollectible
Receivables

Column E
Translation
Adjustments
Increase
(Decrease)

Column F

Balance at
the End of
Period

Description
Valuation accounts deducted from
assets to which they apply −
allowance for doubtful accounts:
December 31, 2015 . . . . . . . . . . .
December 31, 2014 . . . . . . . . . . .
December 31, 2013 . . . . . . . . . . .

$1,409
$2,011
$1,581

$ 750
$ 556
$1,484

$ (799)
$(1,127)
$(1,042)

$(54)
$(31)
$(12)

$1,306
$1,409
$2,011

Schedule II — 2 of 2

MDC PARTNERS INC. & SUBSIDIARIES

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
For the Three Years Ended December 31,
(Dollars in Thousands)

Column A

Column B

Column C

Column D

Balance at
Beginning of
Period

Charged to
Costs and
Expenses

Other(1)

Description
Valuation accounts deducted from
assets to which they apply −
valuation allowance for deferred
income taxes:

Column E
Translation
Adjustments
Increase
(Decrease)

Column F

Balance at
the End of
Period

December 31, 2015 . . . . . . . . . . .
December 31, 2014 . . . . . . . . . . .
December 31, 2013 . . . . . . . . . . .

$119,117
$137,961
$134,761

$ 9,381
$(10,437)
$ 6,640

$ (149)
$(7,062)
$(2,212)

$(4,206)
$(1,345)
$(1,228)

$124,143
$119,117
$137,961

(1) Adjustment to reconcile actual net operating loss carry forwards to prior year tax accrued, utilization of

net operating loss carry forwards, which were fully reserved, adjustment for net operating loss relating to
sale of business and pension plan adjustment.

(b) Exhibits

The exhibits listed on the accompanying Exhibits Index are ﬁled as a part of this report.

106

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the

registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: February 26, 2016

MDC PARTNERS INC.

By: /s/ Scott L. Kauffman

Name: Scott L. Kauffman
Title: Chairman and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below

by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ Scott L. Kauffman
Scott L. Kauffman

/s/ David Doft
David Doft

/s/ Clare Copeland
Clare Copeland

/s/ Michael J. Kirby
Michael J. Kirby

/s/ Irwin D. Simon
Irwin D. Simon

Chairman and Chief Executive Officer

February 26, 2016

Chief Financial Officer (Principal Accounting Officer)

February 26, 2016

Director

Director

Director

February 26, 2016

February 26, 2016

February 26, 2016

107

Exhibit No.

EXHIBIT INDEX

Description

3.1

3.1.1

3.1.2

3.1.3

3.1.4

3.1.5

3.1.6

3.2

4.1

4.1.1

4.1.2

4.1.3

4.1.4

4.1.5

4.1.6

4.1.7

Articles of Amalgamation, dated January 1, 2004 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q ﬁled on May 10, 2004);

Articles of Continuance, dated June 28, 2004 (incorporated by reference to Exhibit 3.3 to the
Company’s Form 10-Q ﬁled on August 4, 2004);

Articles of Amalgamation, dated July 1, 2010 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q ﬁled on July 30, 2010);

Articles of Amalgamation, dated May 1, 2011 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q ﬁled on May 2, 2011);

Articles of Amalgamation, dated January 1, 2013 (incorporated by reference to Exhibit 3.1.4 to
the Company’s Form 10-K ﬁled on March 10, 2014);

Articles of Amalgamation, dated April 1, 2013 (incorporated by reference to Exhibit 3.1.5 to the
Company’s Form 10-K ﬁled on March 10, 2014);

Articles of Amalgamation, dated July 1, 2013 (incorporated by reference to Exhibit 3.1.6 to the
Company’s Form 10-K ﬁled on March 10, 2014);

General By-law No. 1, as amended on April 29, 2005 (incorporated by reference to Exhibit 3.2
to the Company’s Form 10-K ﬁled on March 16, 2007);
Indenture, dated as of March 20, 2013, among the Company, the Guarantors and The Bank of
New York Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company’s
Form 8-K ﬁled on March 20, 2013);
6.75% Senior Notes due 2020 (incorporated by reference to Exhibit 4.2 to the Company’s
Form 8-K ﬁled on March 20, 2013);
First Supplemental Indenture, dated as of June 21, 2013, to the Indenture, dated as of
March 20, 2013, among the Company, the Note Guarantors and The Bank of New York Mellon,
as trustee (incorporated by reference to Exhibit 4.1.2 to the Company’s Form 10-K ﬁled on
March 10, 2014);
Second Supplemental Indenture, dated as of November 6, 2013, to the Indenture, dated as of
March 20, 2013, among the Company, the Note Guarantors and The Bank of New York Mellon,
as trustee (incorporated by reference to Exhibit 4.1.3 to the Company’s Form 10-K ﬁled on
March 10, 2014);
Third Supplemental Indenture, dated as of November 15, 2013, to the Indenture, dated as of
March 20, 2013, among the Company, the Note Guarantors and The Bank of New York Mellon,
as trustee, including the form of 6.75% Senior Notes due 2020 (incorporated by reference to
Exhibit 4.1 to the Company’s Form 8-K ﬁled on November 15, 2013);
Fourth Supplemental Indenture, dated as of March 14, 2014, to the Indenture, dated as of
March 20, 2013, among the Company, the Note Guarantors and The Bank of New York Mellon,
as trustee (incorporated by reference to Exhibit 4.1 to the Company’s Form 10-Q ﬁled on
April 29, 2014);

Fifth Supplemental Indenture, dated as of April 2, 2014, to the Indenture, dated as of March 20,
2013, among the Company, the Note Guarantors and The Bank of New York Mellon, as trustee,
including the form of 6.75% Senior Notes due 2020 (incorporated by reference to Exhibit 4.1 to
the Company’s Current Report on Form 8-K ﬁled on April 2, 2014);

Sixth Supplemental Indenture, dated as of November 19, 2015, to the Indenture, dated as of
March 20, 2013, among the Company, the Note Guarantors and The Bank of New York Mellon,
as trustee*;

108

Exhibit No.

10.1

10.1.1

10.1.2

10.1.3

10.1.4

10.2

10.3

10.4.1

10.4.2

10.5

10.5.1

10.6

10.6.1

10.7

10.8

Description

Amended and Restated Credit Agreement, dated as of March 20, 2013, among the Company,
Maxxcom Inc., a Delaware corporation, each of their subsidiaries party thereto, Wells Fargo
Capital Finance, LLC, as agent, and the lenders from time to time party thereto (incorporated by
reference to Exhibit 10.1 to the Company’s Form 8-K ﬁled on March 20, 2013);

Consent and First Amendment, with an effective date of November 8, 2013, to Amended and
Restated Credit Agreement, dated as of March 20, 2013 by and among the Company, Maxxcom
Inc., a Delaware corporation, each of their subsidiaries party thereto, Wells Fargo Capital
Finance, LLC, as agent, and the lenders from time to time party thereto (incorporated by
reference to Exhibit 10.1 to the Company’s Form 8-K ﬁled on November 12, 2013);

Second Amendment, with an effective date of February 14, 2014, to Amended and Restated
Credit Agreement, dated as of March 20, 2013, by and among the Company, Maxxcom Inc., a
Delaware corporation, each of their subsidiaries party thereto, Wells Fargo Capital Finance, LLC,
as agent, and the lenders from time to time party thereto (incorporated by reference to
Exhibit 10.1.2 to the Company’s Form 10-K ﬁled on March 10, 2014);

Consent and Third Amendment, with an effective date of March 27, 2014, to Amended and
Restated Credit Agreement, dated as of March 20, 2013, among the Company, Maxxcom Inc., a
Delaware corporation, each of their subsidiaries party thereto, Wells Fargo Capital Finance, LLC,
as agent, and the lenders from time to time party thereto (incorporated by reference to
Exhibit 10.1 to the Company’s Current Report on Form 8-K ﬁled on March 28, 2014);
Fourth Amendment, with an effective date of October 23, 2014, to Amended and Restated Credit
Agreement, dated as of March 20, 2013, by and among the Company, Maxxcom Inc., a Delaware
corporation, each of their subsidiaries party thereto, Wells Fargo Capital Finance, LLC, as agent,
and the lenders from time to time party thereto (incorporated by reference to Exhibit 10.1 to the
Company’s 8-K ﬁled on October 24, 2014);
Employment Agreement between the Company and Scott Kauffman, dated as of
August 6, 2015*;
Separation Agreement, by and among the Company, Nadal Management Limited, Nadal Financial
Corporation and Miles Nadal, dated as of July 20, 2015 (incorporated by reference to
Exhibit 10.1 to the Company’s Form 8-K ﬁled on July 20, 2015);
Board Resignation Letter of Stephen Pustil, dated June 11, 2015 (effective July 1, 2015)
(incorporated by reference to Exhibit 10.2 to the Company’s 10-Q ﬁled on August 7, 2015);
Agreement of Retirement, Settlement and Release, dated October 29, 2015, by and between the
Company and Stephen Pustil*;
Employment Agreement between the Company and David Doft, dated as of July 19, 2007
(effective August 10, 2007) (incorporated by reference to Exhibit 10.7 to the Company’s
Form 10-Q ﬁled on August 7, 2007);
Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement
made as of July 19, 2007, by and between the Company and David Doft (incorporated by
reference to Exhibit 10.2 to the Company’s Form 10-Q ﬁled on May 2, 2011);

Amended and Restated Employment Agreement between the Company and Mitchell Gendel,
dated as of July 6, 2007 (incorporated by reference to Exhibit 10.5 to the Company’s Form 10-Q
ﬁled on August 7, 2007);

Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement
made as of July 6, 2007, by and between the Company and Mitchell Gendel (incorporated by
reference to Exhibit 10.3 to the Company’s Form 10-Q ﬁled on May 2, 2011);

Separation Agreement between the Company and Michael Sabatino, dated as of July 29, 2015*;

Amended and Restated Employment Agreement, dated as of August 10, 2014, between Lori
Senecal and the Company (incorporated by reference to Exhibit 10.3 to the Company’s
Form 10-Q ﬁled on August 11, 2014);

109

Exhibit No.

10.8.1

10.8.2

10.9

10.10

10.10.1

10.11

10.11.1

10.11.2

10.11.3

10.11.4

10.11.5

10.11.6

10.11.7

10.11.8

10.11.9

10.12

10.12.1

10.12.2

10.12.3

10.12.4

10.12.5

Description

Board Resignation Letter of Lori Senecal, dated June 29, 2015 (effective July 1, 2015)
(incorporated by reference to Exhibit 10.3 to the Company’s 10-Q ﬁled on August 7, 2015);

Assignment and Assumption Agreement, effective as of December 31, 2015, by and among the
Company, Crispin Porter & Bogusky LLC and Lori Senecal*;

Employment Agreement between the Company and Andre Coste, dated as of March 17, 2013*;

Amended and Restated Stock Appreciation Rights Plan, as adopted by the shareholders of the
Company at the 2009 Annual and Special Meeting of Shareholders on June 2, 2009 (incorporated
by reference to Exhibit 10.2 to the Company’s Form 8-K ﬁled on June 5, 2009);

Form of Stock Appreciation Rights Agreement (incorporated by reference to Exhibit 10.2 to the
Company’s 10-Q ﬁled on May 5, 2006);

Amended 2005 Stock Incentive Plan of the Company, as approved and adopted by the
shareholders of the Company at the 2009 Annual and Special Meeting of Shareholders on June 2,
2009 (incorporated by reference to Exhibit 10.1 to the Company’s 8-K ﬁled on June 5, 2009);

Form of Stock Option Agreement (incorporated by reference to Exhibit 10.2 to the Company’s
Form 10-Q ﬁled on November 9, 2005);

Form of Financial Performance-Based Restricted Stock Grant Agreement (incorporated by
reference to Exhibit 10.1 to the Company’s Form 8-K ﬁled on March 2, 2006);
Form of Financial Performance-Based Restricted Stock Unit Grant Agreement (incorporated by
reference to Exhibit 10.2 to the Company’s Form 8-K ﬁled on March 2, 2006);
Form of Service-Based and Financial Performance-Based Restricted Stock Unit Agreement
(incorporated by reference to Exhibit 10.4 of the Company’s Form 10-Q ﬁled on
November 8, 2007);
Form of Restricted Stock Grant Agreement (2010) (incorporated by reference to Exhibit 10.12.5
to the Company’s Form 10-K ﬁled on March 10, 2010);
Form of Restricted Stock Unit (RSU) Grant Agreement (2010) (incorporated by reference to
Exhibit 10.12.6 to the Company’s Form 10-K ﬁled on March 10, 2010);
Form of Restricted Stock Grant Agreement (2011) (incorporated by reference to Exhibit 10.12.9
to the Company’s Form 10-K ﬁled on March 14, 2011);
Form of Restricted Stock Unit (RSU) Grant Agreement (2011) (incorporated by reference to
Exhibit 10.12.10 to the Company’s Form 10-K ﬁled on March 14, 2011);
2008 Key Partner Incentive Plan, as approved and adopted by the shareholders of the Company
at the 2008 Annual and Special Meeting of Shareholders on May 30, 2008 (incorporated by
reference to Exhibit 10.1 to the Company’s Form 10-Q ﬁled on July 31, 2008);
2011 Stock Incentive Plan of the Company, as approved and adopted by the shareholders of the
Company on June 1, 2011 (incorporated by reference to Exhibit 10.1 to the Company’s
Form 8-K ﬁled on June 1, 2011);

Form of Restricted Stock Grant Agreement (2011 Plan) (incorporated by reference to
Exhibit 10.2 to the Company’s Form 8-K ﬁled on June 1, 2011);

Form of Restricted Stock Unit (RSU) Grant Agreement (2011 Plan) (incorporated by reference to
Exhibit 10.3 to the Company’s Form 8-K ﬁled on June 1, 2011);

Form of Restricted Stock Grant Agreement (2012) (incorporated by reference to Exhibit 10.13.3
of the Company’s Form 10-K ﬁled on March 15, 2012);

Form of Restricted Stock Unit (RSU) Grant Agreement (2012) (incorporated by reference to
Exhibit 10.13.4 of the Company’s Form 10-K ﬁled on March 15, 2012);

Form of 2014 Financial-Performance Based Restricted Stock Grant Agreement (incorporated by
reference to Exhibit 10.10.5 to the Company’s Form 10-K ﬁled on March 10, 2014);

110

Exhibit No.

10.13

10.14

Description

Form of Incentive/Retention Payment letter agreement (incorporated by reference to Exhibit 10.1
to the Company’s Form 8-K ﬁled on August 1, 2011);

MDC Partners Inc. 2014 Long Term Cash Incentive Compensation Plan, as adopted March 6,
2014, including forms of 2014 Award Agreement (incorporated by reference to Exhibit 10.12 to
the Company’s Form 10-K ﬁled on March 10, 2014);

10.15

Form of Financial-Performance Based Restricted Stock Grant Agreement (2016)*;

12

14

Statement of computation of ratio of earnings to ﬁxed charges*;

Code of Conduct of MDC Partners Inc. (as amended, November 2015)*;

14.1

MDC Partners’ Corporate Governance Guidelines (as amended, February 2016)*;

21

23

31.1

31.2

32.1

32.2

Subsidiaries of Registrant*;

Consent of Independent Registered Public Accounting Firm BDO USA, LLP*;

Certiﬁcation by Chief Executive Officer pursuant to Rules 13a 14(a) and 15d 14(a) under the
Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002*;

Certiﬁcation by Chief Financial Officer pursuant to Rules 13a 14(a) and 15d 14(a) under the
Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002*;

Certiﬁcation by Chief Executive Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002*;
Certiﬁcation by Chief Financial Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002*.

*

Filed electronically herewith.

111

MDC PARTNERS INC.
SUBSIDIARIES OF THE REGISTRANT

Name

2329640 Ontario Inc.
2340432 Ontario Inc.
6degrees Integrated Communications Corp.
72andSunny NL B.V.
72andSunny Partners LLC
72andSunny Partners LLC
72andSunny Entertainment LLC
Accumark Partners Inc.
ACE Content, LLC
Active Events LLC
Albion Brand Communication Limited
Allison & Partners Holdings (Thailand) Limited
Allison and Partners K.K. (Japan
Allison Partners Limited
Allison & Partners LLC
Allison & Partners Singapore Pte Ltd
Allison & Partners UK Limited
Allison PR (Beijing) Ltd.
Alveo LLC
Anomaly B.V.
Anomaly Inc.
Anomaly London LLP
Anomaly Partners LLC
Anomaly Shanghai Advertising Co., Ltd.
Anomaly UK Limited
Antidote 360 LLC
Attention Partners LLC
Boom Marketing Inc.
Bruce Mau Design Inc.
Bruce Mau Design (USA) LLC
Bruce Mau Holdings Ltd.
Bryan Mills Iradesso Corp.
Capital C Partners GP Inc.
Capital C Partners LP
Company C Communications LLC
Concentric Partners LLC
Colle & McVoy LLC
Com.motion Inc.
Concentric Health Experience Limited
CP&B − Crispin Porter & Bogusky Brasil Publicidade e Participacao Ltda.
Crispin Porter & Bogusky Denmark ApS
Crispin Porter & Bogusky Europe AB
Crispin Porter & Bogusky (Hong Kong) Limited
Crispin Porter & Bogusky Limited
Crispin Porter & Bogusky LLC
Cultura United Agency LLC
Doner Limited

Exhibit 21

Jurisdiction of
Incorporation/Formation

Ontario
Ontario
Ontario
The Netherlands
Delaware
New York
Delaware
Ontario
Delaware
Delaware
United Kingdom
Thailand
Japan
Hong Kong
Delaware
Singapore
United Kingdom
China
Delaware
The Netherlands
Ontario
United Kingdom
Delaware
China
United Kingdom
Delaware
Delaware
Ontario
Ontario
Delaware
Ontario
Ontario
Ontario
Ontario
Delaware
Delaware
Delaware
Delaware
United Kingdom
Brazil
Denmark
Sweden
Hong Kong
United Kingdom
Delaware
Delaware
United Kingdom

Name

Doner Partners LLC
Dotglu, LLC
Elixir Health Experience LLC
Enplay Partners LLC
Epoch PR Limited
Expecting Productions, LLC
Gale43 Partners LP
Gale Creative Agency Private Limited
Gale Partners Inc.
Gale Partners LLC
Hello Design, LLC
HL Group Partners LLC
HPR Partners LLC
Hudson and Sunset Media LLC (f/k/a Shout Media LLC)
Hunter Canada PR LP
Hunter PR UK Limited
Hunter Public Relations UK Limited
KBP Holdings LLC
Kbs+p Atlanta LLC (f/k/a Fletcher Martin LLC)
KBS+P Canada LP KBS+P Canada SEC
KBS+P Ventures LLC
KBS (Hong Kong) Limited
KBS (Shanghai) Advertising Co. Ltd.
Kenna Communications GP Inc.
Kenna Communications LP
Kingsdale Partners LP
Kingsdale Shareholder Services US LLC
Kirshenbaum Bond & Partners West LLC
Kirshenbaum Bond Senecal & Partners LLC
KIS Information Services SRL
Kwittken LP
Kwittken Ltd.
Kwittken PR LLC
Laird + Partners New York LLC
Laurie, Foard & Wheeler Limited
LBN Partners LLC
Legend PR Partners LLC
Luntz Global Partners LLC
Main North LP
Maxxcom (Barbados) Inc.
Maxxcom Inc.
Maxxcom Global Media LLC
Maxxcom (USA) Finance Company
Maxxcom (USA) Holdings Inc.
MDC Acquisition Inc.
MDC Canada GP Inc.
MDC Corporate (US) Inc.
MDC Gale43 GP Inc.
MDC Innovation Partners LLC (d/b/a Spies & Assassins)
MDC Kingsdale GP Inc.
MDC Partners UK Holdings Limited

Jurisdiction of
Incorporation/Formation

Delaware
Delaware
Delaware
Delaware
United Kingdom
California
Ontario
India
Ontario
Delaware
California
Delaware
Delaware
Delaware
Ontario
United Kingdom
United Kingdom
Delaware
Delaware
Ontario
Delaware
Hong Kong
China
Ontario
Ontario
Ontario
Delaware
Delaware
Delaware
Barbados
Ontario
United Kingdom
Delaware
Delaware
Hong Kong
Delaware
Delaware
Delaware
Ontario
Barbados
Delaware
Delaware
Delaware
Delaware
Delaware
Ontario
Delaware
Ontario
Delaware
Ontario
United Kingdom

Name

MDC Travel Inc.
Mono Advertising LLC
New Team LLC
Northstar Management Holdco Inc.
Northstar Research GP LLC
Northstar Research Holdings Canada Inc.
Northstar Research Holdings USA LP
Northstar Research Partners Inc.
Northstar Research Partners (USA) LLC
Northstar Research Partners (UK) Limited
Outeractive, LLC
Pictor Digital Creative Services LLC
Plus Productions, LLC
PT. Northstar Business Consulting Partners
Pulse Marketing, LLC
Redscout LLC
Redscout Ltd.
Relevent Partners LLC
Rumble Fox LLC
Skinny NYC LLC
Sloane & Company LLC
SML Partners Holdings LLC
Source Marketing LLC
Spurgeon Communications LLC
Studio Pica Inc.
Sugar Daddy Development, LLC
TargetCast LLC
TargetCom, LLC
TC Acquisition Inc.
The Arsenal LLC (f/k/a Team Holdings LLC)
The House Worldwide Limited
The Path Worldwide Limited
Track 21 LLC
Trade X Partners LLC
Traffic Generators, LLC
Trailer Productions, LLC
Trapeze Media Limited
TS Holdings LP
Union Advertising Canada LP
Varick Media Management LLC
Veritas Communications Inc.
Vitro Partners LLC
VitroRobertson LLC
Walker Brook Capital LLC
X Connections Inc.
Yamamoto Moss Mackenzie Inc.
Y Media Labs LLC
Y Media Labs Private Limited
Zyman Group, LLC

Jurisdiction of
Incorporation/Formation

Delaware
Delaware
Delaware
Ontario
Delaware
Ontario
Delaware
Ontario
Delaware
United Kingdom
Delaware
Delaware
Delaware
Indonesia
Delaware
Delaware
United Kingdom
Delaware
Delaware
Delaware
Delaware
Delaware
New York
Delaware
Ontario
Delaware
Delaware
Delaware
Delaware
Delaware
United Kingdom
United Kingdom
Delaware
Delaware
Georgia
California
Ontario
Ontario
Ontario
Delaware
Ontario
Delaware
Delaware
Delaware
Ontario
Delaware
Delaware
India
Delaware

Exhibit 23

Consent of Independent Registered Public Accounting Firm

MDC Partners Inc.
New York, New York

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8
(Nos. 333-159831 and 333-176059) and Form S-3 (No. 333-194445) of MDC Partners Inc., of our reports
dated February 26, 2016, relating to the consolidated ﬁnancial statements and ﬁnancial statement Schedule II,
and the effectiveness of MDC Partners Inc.’s internal control over ﬁnancial reporting which appear in this
Form 10-K.

/s/ BDO USA, LLP

BDO USA, LLP
New York, New York

February 26, 2016

Exhibit 31.1

Certiﬁcation Pursuant to Rules 13a-14(a) and 15d-14(a) as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Scott L. Kauffman, certify that:

1.

I have reviewed this annual report on Form 10-K for the year ended December 31, 2015 of
MDC Partners Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to state a material fact necessary to make the statements made, in light of the circumstances under
which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the ﬁnancial statements, and other ﬁnancial information included in this
report, fairly present in all material respects the ﬁnancial condition, results of operations and cash
ﬂows of the registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer and I are responsible for establishing and maintaining
disclosure controls and procedures (as deﬁned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
internal control over ﬁnancial reporting (as deﬁned in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and

procedures to be designed under our supervision, to ensure that material information relating to
the registrant, including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over ﬁnancial reporting, or caused such internal control over
ﬁnancial reporting to be designed under our supervision, to provide reasonable assurance
regarding the reliability of ﬁnancial reporting and the preparation of ﬁnancial statements for
external purposes in accordance with generally accepted accounting principles;

c.

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures,
as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over ﬁnancial reporting
that occurred during the registrant’s most recent ﬁscal quarter (the registrant’s fourth ﬁscal
quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant’s internal control over ﬁnancial reporting; and

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of
internal control over ﬁnancial reporting, to the registrant’s auditors and the audit committee of
registrant’s board of directors (or persons performing the equivalent function):

a. All signiﬁcant deﬁciencies and material weaknesses in the design or operation of internal

control over ﬁnancial reporting which are reasonably likely to adversely affect the registrant’s
ability to record, process, summarize and report ﬁnancial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a

signiﬁcant role in the registrant’s internal control over ﬁnancial reporting.

Date: February 26, 2016

/s/ Scott L. Kauffman

Scott L. Kauffman

By:
Title: Chairman and Chief Executive

Officer

Certiﬁcation Pursuant to Rules 13a-14(a) and 15d-14(a) as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, David Doft, certify that:

Exhibit 31.2

1.

I have reviewed this annual report on Form 10-K for the year ended December 31, 2015 of
MDC Partners Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to state a material fact necessary to make the statements made, in light of the circumstances under
which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the ﬁnancial statements, and other ﬁnancial information included in this
report, fairly present in all material respects the ﬁnancial condition, results of operations and cash
ﬂows of the registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer and I are responsible for establishing and maintaining
disclosure controls and procedures (as deﬁned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
internal control over ﬁnancial reporting (as deﬁned in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and

procedures to be designed under our supervision, to ensure that material information relating to
the registrant, including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over ﬁnancial reporting, or caused such internal control over
ﬁnancial reporting to be designed under our supervision, to provide reasonable assurance
regarding the reliability of ﬁnancial reporting and the preparation of ﬁnancial statements for
external purposes in accordance with generally accepted accounting principles;

c.

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures,
as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over ﬁnancial reporting
that occurred during the registrant’s most recent ﬁscal quarter (the registrant’s fourth ﬁscal
quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant’s internal control over ﬁnancial reporting; and

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of
internal control over ﬁnancial reporting, to the registrant’s auditors and the audit committee of
registrant’s board of directors (or persons performing the equivalent function):

a. All signiﬁcant deﬁciencies and material weaknesses in the design or operation of internal

control over ﬁnancial reporting which are reasonably likely to adversely affect the registrant’s
ability to record, process, summarize and report ﬁnancial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a

signiﬁcant role in the registrant’s internal control over ﬁnancial reporting.

Date: February 26, 2016

/s/ David Doft

David Doft

By:
Title: Chief Financial Officer

Exhibit 32.1

Certiﬁcation Pursuant to 18 U.S.C. Section 1350, as
Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the annual report of MDC Partners Inc. (the ‘‘Company’’) on Form 10-K for ﬁscal
year ended December 31, 2015, as ﬁled with the Securities and Exchange Commission on the date hereof (the
‘‘Report’’), I, Scott L. Kauffman, Chairman and Chief Executive Officer of the Company, certify, pursuant to
18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to my
knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities

Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the ﬁnancial

condition and results of operations of the Company.

Dated as of February 26, 2016

/s/ Scott L. Kauffman

Scott L. Kauffman

By:
Title: Chairman and Chief Executive

Officer

This certiﬁcation is being furnished solely to accompany the Report pursuant to 18 U.S.C. Section 1350,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed ‘‘ﬁled’’ by the
Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and shall not be
incorporated by reference into any ﬁling of the Company under the Securities Act of 1933, as amended, or the
Securities Exchange Act of 1934, as amended, whether made before or after the date of this Report,
irrespective of any general incorporation language contained in such ﬁling.

A signed original of this written statement required by Section 906, or other documents authenticating,
acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of
this written statement required by Section 906, has been provided to the Company and will be retained by the
Company and furnished to the Securities and Exchange Commission or its staff upon request.

Exhibit 32.2

Certiﬁcation Pursuant to 18 U.S.C. Section 1350, as
Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the annual report of MDC Partners Inc. (the ‘‘Company’’) on Form 10-K for ﬁscal
year ended December 31, 2015, as ﬁled with the Securities and Exchange Commission on the date hereof
(the ‘‘Report’’), I, David Doft, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to my knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities

Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the ﬁnancial

condition and results of operations of the Company.

Dated as of February 26, 2016

/s/ David Doft

David Doft

By:
Title: Chief Financial Officer

This certiﬁcation is being furnished solely to accompany the Report pursuant to 18 U.S.C. Section 1350,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed ‘‘ﬁled’’ by the
Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and shall not be
incorporated by reference into any ﬁling of the Company under the Securities Act of 1933, as amended, or the
Securities Exchange Act of 1934, as amended, whether made before or after the date of this Report,
irrespective of any general incorporation language contained in such ﬁling.

A signed original of this written statement required by Section 906, or other documents authenticating,
acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of
this written statement required by Section 906, has been provided to the Company and will be retained by the
Company and furnished to the Securities and Exchange Commission or its staff upon request.

[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MDC Partners Inc. – Directory

New York Headquarters
745 Fifth Avenue
19th Floor
New York, NY 10151
Tel: 646-429-1800
Fax: 212-937-4365
www.mdc-partners.com
Chairman & CEO:
Scott L. Kauffman

Toronto
33 Draper Street
Toronto, ON M5V 1E7
Tel: 416-960-9000
Fax: 416-960-9555

6degrees Integrated
Communications
2 Bloor Street E.
Suite 2600
Toronto, ON M4W 1A8
Tel: 416-446-7758
Fax: 416-446-1923
www.6deg.ca

Real Interactive
2 Bloor Street E.
Suite 2600
Toronto, ON M4W 1A8
Tel: 416-446-7758, x401
Managing Partner:
Robin Whalen

72andSunny
12101 W. Bluff Creek Drive
Playa Vista, CA 90094
Tel: 310-215-9009
Fax: 310-215-9012
www.72andsunny.com
Partner, CEO: John Boiler
Partner, Chief Strategy
Officer: Matt Jarvis
Managing Director LA:
Chris Kay

Amsterdam
Westerhuis, First Floor
Westerstraat 187
1015 MA Amsterdam
Netherlands
Tel: +31-20-218-2400
Managing Director:
Nic Owen

New York
30 Cooper Square
New York, NY 10003
Tel: 310-215-9009
Managing Director:
James Townsend

Allison + Partners
40 Gold Street
San Francisco, CA 94133
Tel: 415-217-7500
Fax: 412-217-7503
www.allisonpr.com
President & CEO:
Scott Allison

Atlanta
1708 Peachtree Street
Suite 100
Atlanta, GA 30309
Tel: 404-885-9596
Fax: 404-885-9558
Contact:
Brian Feldman

Bangkok
149/16 SOI Prasartsuk
Yannawa, 10120 Bangkok
Thailand
Tel: +66-86-529-0333
Contact:
Leigh Murray

Boston
745 Atlantic Avenue
Floor 4
Boston, MA 02111
Tel: 646-428-0645
Contact:
Anne Colaiacovo

Lyon
10 Rue Mortier
69 003 Lyon
France
Tel: +33-6-81-24-32-51
Contact:
Yann Le Flohic

New York
71 Fifth Avenue
5th Floor
New York, NY 10003
Tel: 212-302-5460
Fax: 212-302-5464
Contact:
Andy Hardie-Brown

Paris
13 Rue D’Uzés
75 002 Paris
France
Tel: +33-6-81-24-32-51
Contact:
Yann Le Flohic

Beijing
Suite 501
Shifeng International Center
Beijing 100025
China
Tel: +86-10-8046-4135
Contact:
Jerry Zhu

Phoenix
7135 E. Camelback Road
Suite 204
Scottsdale, AZ 85251
Tel: 623-201-5555
Fax: 623-201-5501
Contact:
Cathy Planchard

Chengdu
Level 18
Shangri-La Office Tower
No. 9 East Binjiang Road
Chengdu 610021
China
Tel: +86-28-6606-5238
Contact:
Nicole Zhang

Chicago
444 N. Michigan Avenue
Chicago, IL 60611
Tel: 312-635-8202
Contact:
Alecia Dantico

Dallas
208 N. Market Street
Suite 325
Dallas, TX 75202
Tel: 214-975-8769
Contact:
James Florez

London
60 Charlotte Street
London, W1T 2NU
England
Tel: +44-020-7632-7672
Contact:
Susie Hughes

Portland
926 NW 13th Avenue
Suite 140
Portland, OR 97204
Tel: 206-686-6420
Contact:
Richard Kendall

San Diego
2280 Historic Decatur Road
Suite 150
San Diego, CA 92106
Tel: 619-533-7971
Fax: 619-543-0030
Contact:
Brian Brokowski

Santa Monica
11611 San Vicente
Boulevard
Suite 910
Los Angeles, CA 90049
Tel: 310-496-4474
Fax: 310-425-9005
Contact:
Carline Jorgensen

Seattle
710 Second Avenue
#500
Seattle, WA 98104
Tel: 206-414-8599
Contact:
Richard Kendall

Shanghai
Building 3 No. 181 Zhen
Ning Road
Chang Ning District
Shanghai 200042
China
Tel: +86-10-8046-4135
Contact:
Bill Adams

Silicon Valley
311 Seventh Avenue
Suite 201
San Mateo, CA 94401
Tel: 603-343-2735
Contact:
Lisa Kelaita

Singapore
3 Temasek Avenue
Centennial Tower, Level 21
Singapore 039190
Contact:
Serina Tan

Tokyo
5-5-1, Shimbashi
Minatu-Ku
Tokyo
Japan 105-0004
Tel: +81-3-6809-1300
President & CEO, Japan:
Akemi Ichise

Washington D.C.
1129 20th Street N.W.
Suite 250
Washington, DC 20036
Tel: 202-223-9260
Fax: 202-466-7585
Contact:
Tara Chiarell

Laurie, Foard + Wheeler
Limited
Unit 10 & 11
Level 3, Three Paciﬁc Place
1 Queen’s Road East
Admiralty
Hong Kong 999077
China
Tel: +66-86-529-0333
Contact:
Paul Mottram

Anomaly
536 Broadway
11th Floor
New York, NY 10012
Tel: 917-595-2200
Fax: 917-595-2299
www.anomaly.com
CEO:
Carl Johnson
NY Partner & CEO:
Karina Wilsher

Los Angeles
3535 Hayden Avenue
Suite 350
Culver City, CA 90232
Managing Director:
George Olexa

Toronto
340 King Street E.
Suite 500
Toronto, ON M5A 1K8

BOOM! Marketing
1 Concorde Gate
Suite 200
Toronto, ON M3C 4H9
Tel: 416-446-7720
www.boommarketing.ca
President:
Dan Rooney

Montréal
3500-3536 St. Laurent
Boulevard
Suite 411
Montréal, QC H2X 2V2
Tel: 514-604-7782

Bruce Mau Design
469C King Street W.
Toronto, ON M5V 3M4
Tel: 416-306-6401
www.brucemaudesign.com
President & CEO:
Hunter Tura

Los Angeles
2110 Colorado Avenue
Suite 200
Santa Monica, CA 90404
Tel: 310-822-3063

Bryan Mills Iradesso
1129 Leslie Street
Toronto, ON M3C 2K5
Tel: 416-447-4740
Fax: 416-447-4760
www.bmir.com
Chairman & CEO:
Nancy Ladenheim

Calgary
3000, 421-7th Ave. S.W.
Calgary, AB T2P 4K9
Tel: 403-503-0144
Fax: 403-503-0174
General Manager:
Geoff Vanderberg

Civilian
444 N. Michigan Avenue
Suite 3300
Chicago, IL 60611
Tel: 312-822-1100
Fax: 312-822-9628
www.civilianagency.com
Managing Director:
Tim Claffey

Amsterdam
Herengracht 257
1016BJ Amsterdam
Netherlands
Tel: +31-20-308-0380
Partner & CSO:
Amanda Feve

London
The Old Ink Factory
22 St. James’s Walk
London, EC1R 0AP
England
Tel: +44-020-7843-0600
Partner & CEO:
Camilla Harrisson

Shanghai
No. 205 Wulumugi S. Road
Shanghai 200031
China
Tel: +86-21-5121-9101
Partner & CEO:
Eric Lee

Toronto
46 Spadina Avenue
Suite 200
Toronto, ON M5V 2H8
Tel: 647-547-3440
Partner & CEO:
Franke Rodriguez

Assembly
909 Third Avenue
31st Floor
New York, NY 10022
Tel: 212-500-6900
Fax: 212-500-6880
CEO:
Martin Cass

Detroit
25900 Northwestern
Highway
Southﬁeld, MI 48075
Tel: 248-354-9700

Los Angeles
Water’s Edge
5510 Lincoln Boulevard
Suite 220
Playa Vista, CA 90094
Tel: 424-220-7200

Enplay
650 Fifth Avenue
35th Floor
New York, NY 10019
Tel: 212-500-6900
www.enplay-media.com
Contact:
Connie Garrido

Attention Partners
160 Varick Street
5th Floor
New York, NY 10013
Tel. 917-621-4400
Fax: 917-591-1256
www.attentionusa.com
President:
Tom Buontempo

Colle + McVoy
400 First Avenue N.
Suite 700
Minneapolis, MN 55401
Tel: 612-305-6000
Fax: 612-305-6001
www.collemcvoy.com
CEO:
Christine Fruechte

Concentric
175 Varick Street
9th Floor
New York, NY 10014
Tel: 212-633-9700
www.concentricpharma.com
Co-CEOs:
Ken Begasse
Michael Sanzen

London
60 Charlotte St.
London, W1T 2NU
England
Tel: +44-20-7632-7685
Managing Director:
Peter Carr

Crispin Porter + Bogusky
Miami
3390 Mary Street
Office 300
Coconut Grove, FL 33133
Tel: 305-859-2070
Fax: 305-854-3419
www.cpbgroup.com
Global CEO:
Lori Senecal
Managing Director Miami:
Bryant King

Boulder
6450 Gunpark Drive
Boulder, CO 80301
Tel: 303-628-5100
Co-Managing Directors:
Danielle Whallen
Devin Reitter

Hong Kong
Level 3, Three Paciﬁc Place
1 Queen’s Road East
Admiralty
Hong Kong 999077
China
Tel: +852-2584-6102

London
32 York Way
London, N1 9AB
England
Tel: +44-020-7324-8184
CEO:
Richard Pinder

Santa Monica
2110 Colorado Avenue
Suite 200
Santa Monica, CA 90404
Tel: 310-822-3063
Co-Managing Directors:
Ivan Perez-Armandariz
Ryan Skubic

Scandinavia
Norra Allégatan 5
SE-413 01 Gothenburg
Sweden
Tel: +46-31-339-6060
Fax: +46-31-339-6061
Managing Director:
Anders Davidsson

Drottninggatan 92-94
Stockholm, SE-111 60
Sweden
Tel: +46-31-339-6060

Strandgade 70
2nd Floor
Copenhagen 1401
Denmark
Tel: +45-4278-2099
Managing Director:
Mathias Birkvad

Sao Paulo
Rua Fidêncio Ramos, 302
Torre B, Conjunto 112
São Paulo, SP 04551-010
Tel: +55-11-2589-6733
Chief Operating Officer:
Vinicius Reis

Doner
25900 Northwestern
Highway
Southﬁeld, MI 48075
Tel: 248-354-9700
www.doner.com
Co-CEO & President:
David DeMuth
Co-CEO & Chief Creative
Officer:
Robert Strasberg

Cleveland
1100 Superior Avenue E.
10th Floor
Cleveland, OH 44114
Tel: 216-771-5700

London
60 Charlotte Street
London, W1T 2NU
England
Tel: +44-020-7632-7600
Managing Director:
Nik Margolis

Los Angeles
Water’s Edge
5510 Lincoln Boulevard
Suite 220
Playa Vista, CA 90094
Tel: 424-220-7200
Managing Director:
Zihla Salinas

Exponent Public Relations
400 First Avenue N.
Suite 700
Minneapolis, MN 55401
Tel: 612-305-6003
Fax: 612-305-6501
www.exponentpr.com
Managing Director:
Tom Lindell

Gale Partners
171 E. Liberty Street
Suite 360
Toronto, ON M6K 3P6
Tel: 416-306-8000
CEO:
Brad Simms

Bangalore
#8, 1st Main Road
Vasanth Nagar
Bangalore 560052
India
Tel: +91-80-6999-0163
Managing Director:
Sanjay Krishnamurthy

Los Angeles
2110 Colorado Avenue
Santa Monica, CA 90404
Tel: 310-606-0019

New York
475 10th Avenue
9th Floor
New York, NY 10018
Tel: 646-412-6891

Hello Design
10305 Jefferson Boulevard
Culver City, CA 90232
Tel: 310-839-4885
Fax: 310-839-4886
www.hellodesign.com
CEO & Creative Director:
David Lai

HL Group
853 Broadway
18th Floor
New York, NY 10003
Tel: 212-529-5533
Fax: 212-529-2131
www.hlgrp.com
Founding Partners:
Hamilton South
Lynn Tesoro
CEO:
Robert Harwood-Matthews

Los Angeles
9300 Wilshire Boulevard
Suite 300
Los Angeles, CA 90212
Tel: 323-966-4600
Fax: 323-966-4601

Hud:sun Media
200 Varick Street
Suite 611
New York, NY 10014
Tel: 646-582-8630
www.hudsunmedia.com
CEO:
Michael Rourke

Hunter Public Relations
41 Madison Avenue
5th Floor
New York, NY 10010
Tel: 212-679-6600
Fax: 212-679-6607
Managing Partners:
Grace Leong
Jon Lyon
Jason Winocour

London
1.03 Tea Building
56 Shoreditch High Street
London, E1 6JJ
England
Tel: +44-020-7033-8920
Contact:
Alex Conway

kbs+ Canada Inc.
(Montréal)
3500-3536 St. Laurent
Boulevard
Suite 411
Montréal, QC H2X 2V2
Tel: 514-875-7400
Fax: 514-875-0568
President:
Nick Dean

Albion
1.03 Tea Building
56 Shoreditch High Street
London, E1 6JJ
England
Tel: +44-020-7033-8900
CEO:
Paul Jakimciw

Kenna
90 Burnhamthorpe Road W.
5th Floor
Mississauga, ON L5B 3C3
Tel: 905-277-2900
Fax: 905-277-2299
www.kenna.ca
Executive Vice President:
Jeff Bowles

Kwittken & Co.
160 Varick Street
5th Floor
New York, NY 10013
Tel: 646-277-7111
Fax: 646-658-0880
www.kwitco.com
President & Partner:
Aaron Kwittken

kbs+
160 Varick Street
New York, NY 10013
Tel: 212-633-0080
Fax: 212-633-8643
www.kbsp.com
Global CEO:
Guy Hayward
CEO US:
Ed Brojerdi

Los Angeles
3535 Hayden Avenue
Suite 350
Culver City, CA 90232
Tel: 310-693-0466

Shanghai
Building 3 No. 181 Zhen
Ning Road
Chang Ning District
Shanghai 200042
China
Tel: +86-156-9219-1540
Managing Director:
Douglas Lin

kbs+ Canada Inc.
(Toronto)
340 King Street E.
Suite 400
Toronto, ON M5A 1K8
Tel: 416-260-7000
Fax: 416-260-7100
President:
Nick Dean

London
32 York Way
London, N1 9AB
England
Tel: +44-020-7324-8184
Contact:
Sam Bowen

Toronto
340 King Street E.
Suite 500
Toronto, ON M5A 1K8
Tel: 416-323-2059
Contact: Betsy Cooper

The Media Kitchen
160 Varick Street
New York, NY 10013
Tel: 212-663-0080
Fax: 212-633-8644
CEO:
Barry Lowenthal

Kingsdale Shareholder
Services
130 King Street W.
Suite 2950
P.O. Box 361
Toronto, ON M5X 1E2
Tel: 416-644-4031
www.kingsdaleshareholder.com
CEO:
Wesley Hall

Vancouver
701 W. Georgia Street
Suite 1500
Vancouver, BC V7Y 1C6
604-638-0140

New York
745 Fifth Avenue
16th Floor
New York, NY 10151
646-429-1800

Laird + Partners
475 10th Avenue
7th Floor
New York, NY 10018
Tel: 212-478-8181
Fax: 212-478-5855
www.lairdandpartners.com
CEO:
Trey Laird

Legend
373 Park Avenue South
3rd Floor
New York, NY 10016
Tel: 212-679-6844
www.legendpr.com
Contact:
Ariana Macrina

LocalBizNOW
1030 Doris Road
Auburn Hills, MI 48326
Tel: 1-888-298-8955
www.localbiznow.com
Founder & CEO:
Todd Webber

Los Angeles
5757 Wilshire Boulevard
Suite 475
Los Angeles, CA 90036
Tel: 1-888-298-8955

Luntz Global
9165 Key Commons Court
Manassas, VA 20110
Tel: 703-330-3784
www.luntzglobal.com
Founder & President:
Frank Luntz

MDC Media Partners
909 Third Avenue
31st Floor
New York, NY 10022
Tel: 212-500-6900
Fax: 212-500-6880
CEO:
Martin Cass

Mono Advertising
1350 Lagoon Avenue
Minneapolis, MN 55408
Tel: 612-454-4900
Fax: 612-822-4136
www.mono-1.com
Founding Partners:
Michael Hart
Chris Lang
James Scott

Bangalore
#301, 150
B-1 Lower Floor, Tower B
Diamond District, Kodihalli
Bangalore 560008
India
Tel: +91-80-41106986
Contact: Raj Shekhar Reddy

New York
745 Fifth Avenue
19th Floor
New York, NY 10151
Tel: 646-429-1800

San Francisco
99 Osgood Place
2nd Floor
San Francisco, CA 94133
Tel: 415-612-2325

Northstar Research
Partners
18 King Street E.
Suite 1500
Toronto, ON M5C 1C4
Tel: 416-907-7100
Fax: 416-907-7149
www.nsresearch.com
CEO:
Craig Binkley

Jakarta
Level 38, Tower A, Kota
Kasablanka, JL
Casablanca Raya Kav, 88,
Jakarta 12870
Indonesia
Tel: +6221-2963-8061

London
The City Cloisters
196 Old Street
Suite B3
London, EC1V 9FR
England
Tel: +44-020-7824-9870
Fax: +44-020-7730-6303
Managing Director:
Matthew Sell

New York
160 Varick Street
3rd Floor
New York, NY 10013
Tel: 212-986-4077
Fax: 212-986-4088
Managing Director:
Tricia Benn

Redscout
28 W. 25th Street
10th Floor
New York, NY 10010
Tel: 646-336-6028
Fax: 646-336-6122
www.redscout.com
Founding Partner & CEO:
Jonah Disend

London
1.03 Tea Building
50 Shoreditch High Street
London E1 6JJ
England
Tel: +44-020-7033-7770

San Francisco
99 Osgood Place
2nd Floor
San Francisco, CA 94133
Tel: 415-651-4209

Relevent
160 Varick Street
12th Floor
New York, NY 10013
Tel: 212-206-0600
Fax: 212-206-0693
www.relevent.net
CEO:
H. Tony Berger

Sloane & Company
7 Times Square Tower
17th Floor
New York, NY 10036
Tel: 212-486-9500
Fax: 212-486-9094
www.sloanepr.com
CEO:
Elliot Sloane

Source Marketing
761 Main Avenue, #2
Norwalk, CT 06851
Tel: 203-291-4000
Fax: 203-229-0865
www.source-marketing.com
CEO:
Derek Correia
President:
Kersten Rivas

Cranberry Township
8050 Rowan Road
Suite 200
Cranberry Township, PA
16066
Tel: 724-742-7100
Fax: 724-935-7080

TEAM Enterprises
1 W. Las Oalas
4th Floor
Fort Lauderdale, FL33301
Tel: 954-862-2400
Fax: 954-449-0273
www.teament.com
CEO:
Dan Gregory

Trade X Media
156 W. 56th Street
5th Floor
New York, NY 10019
Tel: 212-541-6770
President:
Vincent Laraia

Unique Inﬂuence
1145 W. 5th Street
Suite 300
Austin, TX 78703
Tel: 800-489-8023
www.uniqueinﬂuence.com
CEO:
Ryan Pitylak

New York
909 3rd Avenue
New York, NY 10022
Tel: 212-500-6900

Union
479 Wellington Street W.
Toronto, ON M5V 1E7
Tel: 416-598-4944
Fax: 416-593-4944
www.unioncreative.com
President:
Subtej Nijjar

Montréal
1751 Richardson, #6.118
Montréal, QC H3K 1G6
Tel: 514-447-9180

Varick Media
Management
160 Varick Street
New York, NY 10013
Tel: 212-243-8200
Fax: 212-633-6693
www.varickmm.com
President:
Paul Rotskowski

Veritas Communications
370 King Street W.
Suite 800, Box 46
Toronto, ON M5V 1J9
Tel: 416-482-2248
Fax: 416-482-2292
www.veritascanada.com
President:
Krista Webster

Montréal
1350 Sherbrooke Ouest
11è étage
Montréal, QC H3G 1J1

Vitro
2305 Historic Decatur Road
Suite 205
San Diego, CA 92106
Tel: 619-234-0408
Fax: 619-234-4015
www.vitroagency.com
CEO:
Tom Sullivan

Austin
1145 W. 5th Street
Suite 300
Austin, TX 78703
Tel: 512-537-4675

Yamamoto
219 2nd Street N.
Suite 200
Minneapolis, MN 55401
Tel: 612-375-0180
Fax: 612-342-2424
www.go-yamamoto.com
CEO:
Kathy McCuskey

Y Media Labs
3 Lagoon Drive
Suite 300
Redwood City, CA 94065
Tel: 415-839-8584
www.ymedialabs.com
CEO:
Ashish Toshniwal

Board of Directors and
Corporate Officers

Chairman

Directors

Executive Officers

Scott L. Kauffman
Chairman and Chief Executive Offıcer
MDC Partners Inc.

Irwin D. Simon(1)(2)(3)(4)
Presiding Director
President, Chief Executive Offıcer and
Director, The Hain Celestial Group

Clare R. Copeland(1)(2)
Director
Vice Chairman, Falls Management
Company
Trustee, RioCan Real Estate
Investment Trust
Trustee, Chesswood Income Fund
Trustee, Telesat
Director, Entertainment One Ltd.

Hon. Michael J.L. Kirby(1)(2)(3)
Director
The Senate of Canada (Ret.)
Director, Indigo Books & Music Inc.

Larry S. Kramer(1)(2)(3)
Director
Chairman and Interim Chief Executive
Offıcer, The Street Inc.
Director, Gannett
Trustee, Syracuse University
Trustee, Harvard Business School
Publishing

Anne Marie O’Donovan(1)(2)(3)
Director
President and Director, O’Donovan
Advisory Services Ltd.
Director, Indigo Books & Music Inc.

(1) Audit Committee
(2) Human Resources & Compensation

Committee

(3) Nominating and Corporate

Governance Committee
Special Committee

(4)

Scott L. Kauffman
Chairman and Chief Executive Offıcer

David B. Doft
Chief Financial Offıcer

Andre Coste
Executive Vice President,
Chief Operating Offıcer,
The MDC Partner Network

Mitchell Gendel
General Counsel and
Corporate Secretary

Robert Kantor
Chief Marketing Offıcer

Michael Bassik
President, Global Digital Operations,
Managing Director

Brett Colbert
Chief Procurement Offıcer

Paula Daly
Managing Director

Alexandra Delanghe Ewing
Senior Vice President,
Corporate Communications

Raffi Grigorian
Managing Director

Christine LaPlaca
Senior Vice President,
Accounting and Financial Reporting

Amie Miller
Senior Vice President,
Director of Talent Development

David C. Ross
Senior Vice President,
Corporate Development

Transfer Agent

Investor Relations

Notice of Shareholders’ Meeting

CST Trust Company

CST operates a telephone information
inquiry line available by dialing:
(toll-free) 1-800-387-0825; or
416-682-3860.

Correspondence may be addressed to:
MDC Partners Inc.
c/o CST Trust Company
P.O. Box 700, Station B
Montreal, QC H3B 3K3
Canada

For Investor Relations information,
please call David B. Doft, Chief
Financial Officer, at: 646-429-1818.

Stock Exchange Listing

The Class A shares of the Company
are listed on the NASDAQ National
Market under trading symbol
‘‘MDCA’’.

The annual meeting of shareholders
will be held at The MDC Partners
Innovation Centre, 745 Fifth Avenue,
19th Floor, New York, NY on
Wednesday, June 1, 2016 at
10:00 a.m. E.D.T.