MDC Partners Inc Annual Report 2016

FY2016 Annual Report · MDC Partners Inc
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2016  ANNUAL REPORT

Dear Shareholder,

With the challenges of 2016 behind us, MDC Partners is well-positioned to return to the attractive investment
characteristics that you have come to expect. We enter 2017 with renewed momentum and conﬁdence, and a
signiﬁcantly strengthened balance sheet.

Our agency partners are delivering transformative work for a growing roster of the world’s most iconic
brands, while attracting and retaining the best creative talent in the business. Industry recognition, both
domestically and around the world, continues to validate the effectiveness of our work and the strength of our
client relationships. Advertising Age named Anomaly ‘‘Agency of the Year,’’ while recognizing 72andSunny,
Crispin Porter + Bogusky and Redscout for their extraordinary success last year. Meanwhile, Creativity called
out CP+B, Anomaly and 72andSunny for their creative innovation. And our newest partner, Forsman &
Bodenfors, was identiﬁed as the 5th most awarded agency in the world by The Gunn Report and the 4th most
Socially Responsibly Agency in the World by The Good Report.

In this time of powerful disruption across the marketing and communications industry, no organization is
better equipped to adapt more quickly, or invent with more purpose, than ours. Shifts in media consumption
and buying, the proliferation of marketing technology and data, the quest for new and cost-effective content,
the emergence of new levels of consumer engagement offered by social media and artiﬁcial intelligence,
continued questions around agency-client relationships, and even the ever-expanding deﬁnition of our
competitive set, all drive our empowered entrepreneurial leaders to innovate on behalf of their clients. The
challenges facing today’s CMO have never been greater, and we are uniquely positioned, given our
nimbleness, our scale, and our reputation for disruptive innovation, to help them thrive.

In this evolving landscape, the vast opportunities for MDC were enhanced by key strategic initiatives over the
course of 2016:

• We fortiﬁed our position as the network for the world’s most creative talent by welcoming to our

family one of the most awarded advertising agencies in the world: Forsman & Bodenfors. Based in
Sweden, F&B is leveraging relationships in the network to create an entrepreneurial, global strategic
partnership and accelerate their global ambitions.

•

•

Our modern media planning and buying capabilities under the MDC Media Partners umbrella hit its
stride with meaningful new client relationships and transformative client work. With a business
model centered on data and technology, MDC Media Partners is ideally positioned on the right side
of the industry shift towards greater transparency and collaboration with creative.

A culture of collaboration across the MDC Partners family continued to drive organic growth,
creating new opportunities for a broader set of our agency partners, and fostered an increasing
number of agency collaborations across the network.

• We supported our modern global growth prospects with additional new business capabilities in

Europe, as well as the F&B acquisition. Our agencies have continued to scale their overseas
businesses.

• We reinforced our position as The Place Where Great Talent Lives by taking proactive and

progressive measures to ensure both that our network’s talent is representative of the diversity in our
culture, and that our current and future leaders are empowered to do their best and most innovative
work on behalf of clients.

Each of these initiatives contributes meaningfully to our unique and modern offering and our attractive growth
prospects. We also took multiple signiﬁcant steps to employ responsible capital management, and to bolster
our balance sheet and liquidity position. Combined, these efforts position us well to realize value for our
stakeholders as our business fundamentals improve.

•

In March we reﬁnanced our Senior Notes with a successful $900 million capital markets transaction
and extended our $325 million revolving credit facility — both at lower rates.

• We suspended our quarterly dividend to more quickly de-leverage our balance sheet and enable us to

reinvest in the business.

•

Early in 2017 we secured a $95 million equity investment from Goldman Sachs, ensuring that we
have the ﬁnancial ﬂexibility required for our disciplined approach to growth.

• We continued to reduce our deferred acquisition consideration liability, ending the year with

$230 million accrued on the balance sheet, down from $347 million a year ago — with signiﬁcant
further progress expected in 2017.

From a corporate standpoint, we were pleased to formally settle with the Securities and Exchange
Commission, which concluded its investigation of the Company. We greatly appreciate that the SEC publicly
acknowledged our high level of cooperation and the extensive, self-initiated remedial measures implemented
in connection with new policies and internal controls. We were also extremely pleased that the U.S. securities
class action case against the Company and management was dismissed, with prejudice. With these matters
now fully behind us, we have conﬁdently turned our focus to growing our business.

We are also proud to have substantially completed the bolstering of our Board of Directors, an initiative that
we embarked upon nearly two years ago in accordance with our commitment to the highest standards of
corporate governance practices. Joining the Board this past year were Anne Marie O’Donovan (former
Scotiabank executive), Larry Kramer (founder of MarketWatch), Daniel Goldberg (President and CEO of
Telesat), and most recently Bradley Gross (Goldman Sachs).

In closing, I want to thank my colleagues across the MDC Partners network for their commitment, dedication
and incredibly hard work. Their perseverance enabled us to overcome a tough year and emerge faster, stronger
and better-positioned for long-term success.

Lastly, to our shareholders, thank you for your continued trust and support. I look forward to sharing our
success with you in the quarters and years to come.

Best Regards,

Comparison of 5 Years’ Cumulative Total Return among MDC Partners,
S&P 500 Index, the Russell 2000 Index and Peer Group

Set forth below is a line graph comparing the cumulative total shareholder return of MDC Partners
common stock for the last ﬁve years to that of the Standard & Poor’s 500 Stock Index, Russell 2000 Index
and a peer group of publicly held media, corporate communications and marketing service companies. The
graph assumes that, on December 31, 2011, $100 was invested in each of the following: MDC Partners
common stock, the S&P 500 Stock Index, the Russell 2000 Index, and the peer group (and that all dividends
were reinvested).

The peer group consists of Arbitron, Central European Media, John Wiley & Sons, Lee Enterprises,

Morningstar, Scholastic Corporation, EW Scripps, The New York Times Co., Belo Corp., Cumulus Media,
Harte-Hanks, Lamar Advertising, Meredith Corporation, National CineMedia, Sinclair Broadcast Group, The
McClatchy Company and Valassis Communications. Total shareholder return for the peer group is weighted
according to market capitalization at the beginning of each annual period. Note that certain companies within
this peer group (including Arbitron, Belo Corp., Dreamworks Animation and Valassis Communications) have
been acquired during this ﬁve-year period and their stock is no longer publicly traded. Accordingly, these
acquired entities are included in the peer group but only up through the closing date of the respective
acquisition.

MDC Partners

S&P 500

Russel 2000

Peer Group

$300

$200

$100

$0

2011

2012

2013

2014

2015

2016

MDC Partners . . . . . . .
S&P 500 Index . . . . . .
Russel 2000 Index . . . .
Peer Group . . . . . . . . .

2011
100.00
100.00
100.00
100.00

2012
83.57
113.41
114.63
115.24

2013
283.13
146.98
157.05
199.19

2014
252.16
163.72
162.60
176.96

2015
241.07
162.53
153.31
196.30

2016
72.70
178.02
183.17
227.27

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended December 31, 2016

Commission File Number 001-13718

MDC PARTNERS INC.

(Exact Name of Registrant as Speciﬁed in Its Charter)

Canada
(State or Other Jurisdiction of
Incorporation or Organization)

98-0364441
(I.R.S. Employer
Identiﬁcation Number)

745 Fifth Avenue, 19th Floor
New York, New York, 10151
(646) 429-1800
(Address, Including Zip Code, and Telephone Number, Including Area Code, of Registrant’s Principal Executive Offices)

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of Each Exchange on Which Registered

Class A Subordinate Voting Shares, no par value

NASDAQ

Securities registered pursuant to Section 12(g) of the Act: None.

Indicate by check mark if the registrant is a well-known seasoned issuer, as deﬁned in Rule 405 of the Securities

Act. Yes (cid:2) No (cid:3)

Indicate by check mark if the registrant is not required to ﬁle reports pursuant to Section 13 or Section 15(d) of the

Act. Yes (cid:2) No (cid:3)

Indicate by check mark whether the Registrant (1) has ﬁled all reports required to be ﬁled by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to ﬁle
such reports), and (2) has been subject to such ﬁling requirements for the past 90 days. Yes (cid:3) No (cid:2)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every

Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such ﬁles). Yes (cid:3) No (cid:2)

Indicate by check mark if disclosure of delinquent ﬁlers pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained, to the best of registrant’s knowledge, in deﬁnitive proxy or information statements incorporated by reference in
Part III of this Form 10-K or any amendment to this Form 10-K. □

Indicate by check mark whether the registrant is a large accelerated ﬁler, an accelerated ﬁler, a non-accelerated ﬁler or a smaller

reporting company. (Check one):
Large accelerated ﬁler (cid:3)
Indicate by check mark whether the registrant is a shell company (as deﬁned in Rule 12b-2 of the Act). Yes (cid:2) No (cid:3)

Smaller reporting company □

Accelerated ﬁler □

Non-accelerated □

The aggregate market value of the shares of all classes of voting and non-voting common stock of the registrant held by

non-affiliates as of June 30, 2016 was approximately $932.2 million, computed upon the basis of the closing sales price
($18.29/share) of the Class A subordinate voting shares on that date.

As of February 27, 2017, there were 55,304,347 outstanding shares of Class A subordinate voting shares without par value, and

3,755 outstanding shares of Class B multiple voting shares without par value, of the registrant.

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MDC PARTNERS INC.

TABLE OF CONTENTS

PART I

Item 1.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A.

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B. Unresolved Staff Comments

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2.

Item 3.

Item 4.

Item 5.

Item 6.

Item 7.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Market for Registrant’s Common Equity and Related Stockholder Matters . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and Analysis of Financial Condition and Results of
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . .

Item 8.

Item 9.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9A.

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10.

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . .

Item 11.

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12.

Security Ownership of Certain Beneﬁcial Owners and Management and Related
Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13.

Certain Relationships and Related Transactions and Director Independence . . . . . . . . .

Item 14.

Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15.

Exhibits and Financial Statements Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 16

Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Signatures

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV

Page

1

6

13

13

13

14

15

17

19

53

54

109

109

111

112

113

113

113

113

114

115

116

i

References in this Annual Report on Form 10-K to ‘‘MDC Partners,’’ ‘‘MDC,’’ the ‘‘Company,’’ ‘‘we,’’

‘‘us’’ and ‘‘our’’ refer to MDC Partners Inc. and, unless the context otherwise requires or otherwise is
expressly stated, its subsidiaries. References in the Annual Report on Form 10-K to ‘‘Partner Firms’’ generally
refer to the Company’s subsidiary agencies.

All dollar amounts are stated in U.S. dollars unless otherwise stated.

DOCUMENTS INCORPORATED BY REFERENCE

The following sections of the Proxy Statement for the Annual Meeting of Stockholders to be held on

June 7, 2017, are incorporated by reference in Parts I and III: ‘‘Election of Directors,’’ ‘‘Section 16(a)
Beneﬁcial Ownership Reporting Compliance,’’ ‘‘Executive Compensation,’’ ‘‘Report of the Human Resources
and Compensation Committee on Executive Compensation,’’ ‘‘Outstanding Shares,’’ ‘‘Appointment of
Auditors,’’ and ‘‘Certain Relationships and Related Transactions.’’

AVAILABLE INFORMATION

Information regarding the Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and any amendments to these reports, will be made available, free of charge,
at the Company’s website at http://www.mdc-partners.com, as soon as reasonably practicable after the
Company electronically ﬁles such reports with or furnishes them to the Securities and Exchange Commission
(the ‘‘SEC’’). The information found on, or otherwise accessible through, the Company’s website is not
incorporated into, and does not form a part of, this Annual Report or Form 10-K. Any document that the
Company ﬁles with the SEC may also be read and copied at the SEC’s Public Reference Room located at
100 F. Street, N.E., Washington, DC 20549. Please call the SEC at 1-800-SEC-0330 for further information on
the operation of Public Reference Room. The Company’s ﬁlings are also available to the public from the
SEC’s website at http://www.sec.gov.

The Company’s Code of Conduct (Whistleblower Policy) and each of the charters for the Audit
Committee, Human Resources and Compensation Committee and Nominating and Corporate Governance
Committee, are available free of charge on the Company’s website at http://www.mdc-partners.com or by
writing to MDC Partners Inc., 745 Fifth Avenue, 19th Floor, New York, New York 10151, Attention: Investor
Relations.

ii

FORWARD-LOOKING STATEMENTS

This document contains forward-looking statements. The Company’s representatives may also make
forward-looking statements orally from time to time. Statements in this document that are not historical facts,
including statements about the Company’s beliefs and expectations, recent business and economic trends,
potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred
acquisition consideration, constitute forward-looking statements. These statements are based on current plans,
estimates and projections, and are subject to change based on a number of factors, including those outlined in
this section. Forward-looking statements speak only as of the date they are made, and the Company
undertakes no obligation to update publicly any of them in light of new information or future events, if any.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could

cause actual results to differ materially from those contained in any forward-looking statements. Such risk
factors include, but are not limited to, the following:

•

•

•

•

•

•

•

•

•

successful completion of the convertible preference ﬁnancing with Goldman Sachs on the anticipated
terms and conditions;

risks associated with the one Canadian securities class action litigation claim;

risks associated with severe effects of international, national and regional economic conditions;

the Company’s ability to attract new clients and retain existing clients;

the spending patterns and ﬁnancial success of the Company’s clients;

the Company’s ability to retain and attract key employees;

the Company’s ability to remain in compliance with its debt agreements and the Company’s ability
to ﬁnance its contingent payment obligations when due and payable, including but not limited to
those relating to redeemable noncontrolling interests and deferred acquisition consideration;

the successful completion and integration of acquisitions which complement and expand the
Company’s business capabilities; and

foreign currency ﬂuctuations.

The Company’s business strategy includes ongoing efforts to engage in acquisitions of ownership

interests in entities in the marketing communications services industry. The Company intends to ﬁnance these
acquisitions by using available cash from operations, from borrowings under the Credit Agreement (as deﬁned
below) and through incurrence of bridge or other debt ﬁnancing, any of which may increase the Company’s
leverage ratios, or by issuing equity, which may have a dilutive impact on existing shareholders proportionate
ownership. At any given time, the Company may be engaged in a number of discussions that may result in
one or more acquisitions. These opportunities require conﬁdentiality and may involve negotiations that require
quick responses by the Company. Although there is uncertainty that any of these discussions will result in
deﬁnitive agreements or the completion of any transactions, the announcement of any such transaction may
lead to increased volatility in the trading price of the Company’s securities.

Investors should carefully consider these risk factors and the additional risk factors outlined in more

detail in this Annual Report on Form 10-K under Item 1A, under the caption ‘‘Risk Factors’’ and in the
Company’s other SEC ﬁlings.

SUPPLEMENTARY FINANCIAL INFORMATION

The Company reports its ﬁnancial results in accordance with generally accepted accounting principles of
the United States of America (‘‘U.S. GAAP’’). However, the Company has included certain non-U.S. GAAP
ﬁnancial measures and ratios, which it believes, provide useful information to both management and readers
of this report in measuring the ﬁnancial performance and ﬁnancial condition of the Company. These measures
do not have a standardized meaning prescribed by U.S. GAAP and, therefore, may not be comparable to
similarly titled measures presented by other publicly traded companies, nor should they be construed as an
alternative to other titled measures determined in accordance with U.S. GAAP.

iii

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Item 1. Business

MDC PARTNERS INC.

PART I

MDC was formed by Certiﬁcate of Amalgamation effective December 19, 1986, pursuant to the

Business Corporations Act (Ontario). Effective December 19, 1986, MDC amalgamated with Branbury
Explorations Limited, and thereby became a public company operating under the name of MDC Corporation.
On January 1, 2004, MDC changed its name to its current name, MDC Partners Inc., and on June 28, 2004,
MDC was continued under Section 187 of the Canada Business Corporations Act. MDC’s registered address
is located at 33 Draper Street, Toronto, Ontario, M5V 2M3, and its head office address is located at
745 Fifth Avenue, 19th Floor, New York, New York 10151.

About Us

MDC is a leading provider of global marketing, advertising, activation, communications and strategic

consulting solutions. MDC and its Partner Firms (as deﬁned below) deliver a wide range of customized
services, including (1) global advertising and marketing services, (2) media buying, planning and optimization,
(3) interactive and mobile marketing, (4) direct marketing, (5) database and customer relationship
management, (6) sales promotion, (7) corporate communications, (8) market research, (9) data analytics and
insights, (10) corporate identity, design and branding services, (11) social media communications, (12) product
and service innovation and (13) e-commerce management.

Market Strategy

MDC’s strategy is to build, grow and acquire market-leading businesses that deliver innovative,

value-added marketing, activation, communications and strategic consulting services to their clients. By doing
so, MDC strives to be a partnership of marketing communications and consulting companies (or ‘‘Partner
Firms’’) whose strategic, creative and innovative solutions are media-agnostic, challenge the status quo,
achieve measurable superior returns on investment, and drive transformative growth and business performance
for its clients and stakeholders.

The MDC model is driven by three key elements:

Perpetual Partnership. The perpetual partnership model creates ongoing alignment of interests between
MDC and its Partner Firms to drive the Company’s overall performance by (1) identifying the ‘‘right’’ Partner
Firms with a sustainable differentiated position in the marketplace, (2) creating the ‘‘right’’ partnership
structure by taking a majority ownership position and leaving a substantial noncontrolling equity or economic
ownership position in the hands of operating management to incentivize long-term growth, (3) providing
succession planning support and compensation models to incentivize future leaders and second-generation
executives, (4) leveraging the network’s scale to provide access to strategic resources and best practices and
(5) focusing on delivering ﬁnancial results.

Entrepreneurialism. The entrepreneurial spirit of both MDC and its Partner Firms is optimized through
(1) its unique perpetual partnership model that incentivizes senior-level involvement and ambition, (2) access
to shared resources within the Corporate Group that allow individual ﬁrms to focus on client business and
company growth and (3) MDC’s collaborative creation of customized solutions to support and grow Partner
Firm businesses.

Human and Financial Capital. The perpetual partnership model balances accountability with ﬁnancial

ﬂexibility and meaningful incentives to support growth.

Financial Reporting Segments

MDC conducts its business through its network of Partner Firms, the ‘‘Advertising and Communications

Group’’, who provide a comprehensive array of marketing and communications services for clients both
domestically and globally. The Partner Firms provide a wide range of service offerings, which in some cases
are the same or similar service offerings. The core or principal service offerings are the key factors that
distinguish the Partner Firms from one another. Each Partner Firm represents an operating segment and the
Company aggregates its Partner Firms to report in one Reportable segment along with an ‘‘all other’’ segment.

1

The Reportable segment is comprised of the Company’s integrated advertising, media, and public
relation service ﬁrms. Firms within this segment include Allison & Partners, Anomaly, Crispin Porter +
Bogusky, Doner, Forsman & Bodenfors, Hunter PR, kbs, MDC Media Partners, and 72andSunny, among
others. These core or principal service offerings are similar and/or complementary in many respects and the
Partner Firms that provide these service offerings both compete and/or collaborate with each other for new
business. Although each Partner Firm in the Reportable segment may be recognized for their core/primary
service offering, the Partner Firms also offer an array of services in order to drive results for their clients.

The ‘‘all other’’ segment is comprised of the ﬁrms that provide the Company’s specialist marketing
offerings such as direct marketing, sales promotion, market research, strategic communications, database and
customer relationship management, data analytics and insights, corporate identity, design and branding, and
product and service innovation. Firms within this segment include Gale Partners, Kingsdale Advisors,
Relevent, Team, Redscout and Y Media Labs. The service offerings that these ﬁrms provide may include some
that relate to advertising, PR, and media services; however, these Partner Firms provide more specialized
offerings that generally are complementary and are provided to round out the service offerings. Many of these
service offerings are project-based with a high level of billable expenses and thus pass-thru revenue, which
has a direct impact on margins. In addition, there are some areas of specialization and pricing that lead to a
more targeted client base.

MDC also reports results for the ‘‘Corporate Group.’’ The Corporate Group provides shared services to

the Company and the Partner Firms, including accounting, administrative, strategic, ﬁnancial, human resource
and legal functions. The Corporate Group ensures that MDC is the most partner-responsive marketing services
network through its strategic mandate to help Partner Firms accelerate their growth. The Corporate Group
leverages the collective expertise and scale of MDC’s network to (1) provide business development support,
talent, business planning, IT, procurement, real estate, communications, and legal to the Partner Firms,
(2) help the Partner Firms source and execute tuck-under acquisitions, (3) facilitate cross-selling among the
Partner Firms and (4) expand the Partner Firms’ service offerings and geographic footprints.

For further information relating to the Company’s advertising and communications businesses, refer to
Note 14 (Segment Information) of the Notes to the Consolidated Financial Statements included in this Annual
Report and to ‘‘Item 7 — Management’s Discussion and Analysis of Financial Condition and Results of
Operations.’’

Ownership Information

The following table includes certain information about MDC’s operating subsidiaries as of

December 31, 2016.

2

MDC PARTNERS INC.

SCHEDULE OF ADVERTISING AND COMMUNICATIONS COMPANIES

Company
Consolidated:
Reportable Segment:
72andSunny . . . . . . . . . . . . . . . . . . .

Allison & Partners . . . . . . . . . . . . . . .

Anomaly . . . . . . . . . . . . . . . . . . . . .
Colle + McVoy . . . . . . . . . . . . . . . . .
Concentric Partners . . . . . . . . . . . . . .

Crispin Porter + Bogusky . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Doner
Forsman & Bodenfors
. . . . . . . . . . . .
HL Group Partners . . . . . . . . . . . . . . .
Hunter PR . . . . . . . . . . . . . . . . . . . .
kbs . . . . . . . . . . . . . . . . . . . . . . . . .
Albion . . . . . . . . . . . . . . . . . . . . .
Attention . . . . . . . . . . . . . . . . . . . .
Kenna . . . . . . . . . . . . . . . . . . . . . .
The Media Kitchen . . . . . . . . . . . . .
Kwittken . . . . . . . . . . . . . . . . . . . . .
Laird + Partners
. . . . . . . . . . . . . . . .
MDC Media Partners . . . . . . . . . . . . .
Assembly . . . . . . . . . . . . . . . . . . .
EnPlay . . . . . . . . . . . . . . . . . . . . .
LBN Partners . . . . . . . . . . . . . . . . .
Trade X . . . . . . . . . . . . . . . . . . . .
Unique Inﬂuence . . . . . . . . . . . . . .
. . . . . . .
Varick Media Management
Mono Advertising . . . . . . . . . . . . . . .
Sloane & Company . . . . . . . . . . . . . .
Union . . . . . . . . . . . . . . . . . . . . . . .
Veritas . . . . . . . . . . . . . . . . . . . . . . .
Vitro . . . . . . . . . . . . . . . . . . . . . . . .
Yamamoto . . . . . . . . . . . . . . . . . . . .

All Other:
6degrees Communications . . . . . . . . . .
Boom Marketing . . . . . . . . . . . . . .
Bruce Mau Design . . . . . . . . . . . . . . .
Civilian . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Gale Partners
Hello Design . . . . . . . . . . . . . . . . . . .
Rumble Fox . . . . . . . . . . . . . . . . . . .
Kingsdale . . . . . . . . . . . . . . . . . . . . .
Luntz Global . . . . . . . . . . . . . . . . . . .
Northstar Research Partners . . . . . . . . .
Redscout
. . . . . . . . . . . . . . . . . . . . .
Relevent . . . . . . . . . . . . . . . . . . . . . .
Source Marketing . . . . . . . . . . . . . . .
TEAM . . . . . . . . . . . . . . . . . . . . . . .
Y Media Labs . . . . . . . . . . . . . . . . . .

Year of Initial
Investment

Locations

Los Angeles, New York, Netherlands, UK
San Francisco, Los Angeles, New York, China,
France, Singapore, UK, Japan, Germany, and other
global locations
New York, Los Angeles, Netherlands, Canada, UK,
China
Minneapolis
New York, UK
Miami, Boulder, Los Angeles, UK, Sweden,
Denmark, Brazil, China
Detroit, Cleveland, Los Angeles, UK
Sweden
New York, Los Angeles, China
New York, UK
New York, Canada, China, UK, Los Angeles
UK
New York, Los Angeles
Canada
New York, Canada, UK
New York, UK, Canada
New York

New York, Detroit, Atlanta, Los Angeles
New York
Detroit, Los Angeles
New York
Austin
New York
Minneapolis, San Francisco
New York
Canada
Canada
San Diego, Austin
Minneapolis

Canada
Canada
Canada
Chicago
Canada, New York, India
Los Angeles
New York
Canada, New York
Washington, D.C.
Canada, New York, UK, Indonesia
New York, San Francisco, UK
New York
Connecticut, Pennsylvania
Ft. Lauderdale
Redwood City, New York, India

2010

2010

2011
1999
2011

2001
2012
2016
2007
2014
2004
2014
2009
2010
2004
2010
2011
2010
2010
2015
2013
2011
2015
2008
2004
2010
2013
1993
2004
2000

1993
2005
2004
2000
2014
2004
2014
2014
2014
1998
2007
2010
1998
2010
2015

3

Competition

In the competitive, highly fragmented marketing and communications industry, MDC’s Partner Firms
compete for business and talent with the operating subsidiaries of large global holding companies such as
Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and
Havas SA. These global holding companies generally have greater resources than those available to MDC and
its subsidiaries, and such resources may enable them to aggressively compete with the Company’s marketing
communications businesses. Each of MDC’s Partner Firms also faces competition from numerous independent
agencies that operate in multiple markets, as well as newer competitors such as IT consulting, tech platforms,
and other services ﬁrms that have begun to offer marketing-related services. MDC’s Partner Firms must
compete with all of these other companies to maintain existing client relationships and to obtain new clients
and assignments. MDC’s Partner Firms compete at this level by providing clients with disruptive marketing
ideas and strategies that are focused on increasing clients’ revenues and proﬁts. These existing and potential
clients include multinational corporations and national companies with mid-to-large sized marketing budgets.
MDC also beneﬁts from cooperation among its entrepreneurial Partner Firms through referrals and the sharing
of both services and expertise, which enables MDC to service clients’ varied marketing needs around the
world by crafting custom integrated solutions.

A Partner Firm’s ability to compete for new clients is affected in some instances by the policy, which
many advertisers and marketers impose, of not permitting their agencies to represent competitive accounts in
the same market. In the vast majority of cases, however, MDC’s consistent maintenance of separate,
independent operating companies has enabled MDC to represent competing clients across its network.

Industry Trends

There are several recent economic and industry trends that affect or may be expected to affect the
Company’s results of operations. Historically, advertising has been the primary service provided by the
marketing communications industry. However, as clients aim to establish one-to-one relationships with
customers, and more accurately measure the effectiveness of their marketing expenditures, specialized and
digital communications services and database marketing and analytics are consuming a growing portion of
marketing dollars. The Company believes these changes in the way consumers interact with media is
increasing the demand for a broader range of non-advertising marketing communications services (i.e., direct
marketing, sales promotion, interactive, mobile, strategic communications and public relations), which we
expect could have a positive impact on our results of operations. In addition, the rise of technology and data
solutions have rendered scale less crucial as it once was in areas such as media buying, creating signiﬁcant
opportunities for agile and modern players. Global marketers now demand breakthrough and integrated
creative ideas, and no longer require traditional brick-and-mortar communications partners in every market to
optimize the effectiveness of their marketing efforts. Combined with the fragmentation of the media landscape,
these factors provide new opportunities for small to mid-sized communications companies like those in the
MDC network. In addition, marketers now require ever greater speed-to-market to drive ﬁnancial returns on
their marketing and media investment, causing them to turn to more nimble, entrepreneurial and collaborative
communications ﬁrms like MDC Partner Firms.

As client procurement departments have focused increasingly on marketing services company fees in

recent years, the Company has invested in resources to work with client procurement departments to ensure
that we are able to deliver against client goals in a mutually beneﬁcial way. For example, the Company has
explored new compensation models, such as performance-based incentive payments and equity, in order to
greater align our success with our clients. These incentive payments may offset negative pricing pressure from
client procurement departments.

Clients

The Company serves clients in virtually every industry, and in many cases, the same clients in various
locations, and through several Partner Firms and across many disciplines. Representation of a client rarely
means that MDC handles marketing communications for all brands or product lines of the client in every
geographical location. For further information regarding revenues and long-lived assets on a geographical
basis for each of the last three years, see Note 14 of the Notes to the Consolidated Financial Statements.

4

MDC’s agencies have written contracts with many of their clients. As is customary in the industry,
these contracts generally provide for termination by either party on relatively short notice, usually 90 days.
See ‘‘Management’s Discussion and Analysis of Financial Condition and Results of Operations — Executive
Overview’’ for a further discussion of MDC’s arrangements with its clients.

During 2016, 2015 and 2014, the Company did not have a client that accounted for 5% or more of
revenues. In addition, MDC’s ten largest clients (measured by revenue generated) accounted for 23%, 24%
and 24% of 2016, 2015 and 2014 revenues, respectively.

Employees

As of December 31, 2016, MDC and its subsidiaries had the following number of employees:

Segment
Reportable Segment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All Other
Corporate Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

Total
5,086
974
78
6,138

See ‘‘Management’s Discussion and Analysis of Financial Condition and Results of Operations’’ for a

discussion of the effect of cost of services sold on MDC’s historical results of operations. Because of the
personal service character of the marketing communications businesses, the quality of personnel is of crucial
importance to MDC’s continuing success. MDC considers its relations with its employees to be satisfactory.

Effect of Environmental Laws

MDC believes it is substantially in compliance with all regulations concerning the discharge of materials

into the environment, and such regulations have not had a material effect on the capital expenditures or
operations of MDC.

5

Item 1A. Risk Factors

The following factors could adversely affect the Company’s revenues, results of operations or ﬁnancial

condition. See also ‘‘Forward-Looking Statements.’’

The pending preferred equity ﬁnancing may not be completed, which could adversely affect our business,
results of operations and/or ﬁnancial condition or the price of our Class A shares.

On February 14, 2017, we entered into a securities purchase agreement (the ‘‘Purchase Agreement’’) with

Broad Street Principal Investments, L.L.C., an affiliate of The Goldman Sachs Group Inc. (the ‘‘Purchaser’’),
pursuant to which we have agreed to issue and sell to the Purchaser and the Purchaser has agreed to purchase
95,000 newly authorized Series 4 convertible preference shares for an aggregate purchase price of
$95.0 million (the ‘‘Preference Shares’’). The transaction is expected to close in the ﬁrst quarter of 2017,
subject to the conditions set forth in the Purchase Agreement. Although the Purchase Agreement requires the
parties to use reasonable efforts to consummate the transaction, we cannot assure you that all closing
conditions will be satisﬁed or waived. The Purchase Agreement will expire if the closing has not occurred by
the sixtieth day following the date of the Purchase Agreement. If the transaction is not completed, we will be
subject to a number of risks, including: we must pay costs related to the transaction, including legal and
ﬁnancial advisory fees, whether the transaction is completed or not; the trading price of our Class A shares
may decline if the transaction is not completed, to the extent that the market price reﬂects a market
assumption that the transaction will be completed; we may be required to seek alternative sources of liquidity,
as to the availability or terms of which we cannot provide assurance, and we could be subject to litigation
related to the failure to complete the transaction or other factors, all of which may adversely affect our
business, results of operations and/or ﬁnancial results and the price of our Class A shares.

Future economic and ﬁnancial conditions could adversely impact our ﬁnancial condition and results.

Advertising, marketing and communications expenditures are sensitive to global, national and regional
macroeconomic conditions, as well as speciﬁc budgeting levels and buying patterns. Adverse developments
including heightened uncertainty could reduce the demand for our services, which could adversely affect our
revenue, results of operations, and ﬁnancial position in 2017.

a. As a marketing services company, our revenues are highly susceptible to declines as a result of

unfavorable economic conditions.

Global economic conditions affect the advertising and marketing services industry more severely than

other industries. In the past, some clients have responded to weakening economic conditions with reductions
to their marketing budgets, which include discretionary components that are easier to reduce in the short term
than other operating expenses. This pattern may recur in the future. Decreases in our revenue would
negatively affect our ﬁnancial results, including a reduction of our estimates of free cash ﬂow from operations.

b. If our clients experience ﬁnancial distress, their weakened ﬁnancial position could negatively affect our

own ﬁnancial position and results.

We have a diverse client base, and at any given time, one or more of our clients may experience ﬁnancial

difficulty, ﬁle for bankruptcy protection or go out of business. The unfavorable economic and ﬁnancial
conditions that have impacted many sectors of the global economy could result in an increase in client
ﬁnancial difficulties that affect us. The direct impact on us could include reduced revenues and write offs of
accounts receivable. If these effects were severe, the indirect impact could include impairments of goodwill,
covenant violations relating to MDC’s senior secured revolving credit agreement (the ‘‘Credit Agreement’’) or
the $900 million aggregate principal amount of 6.50% notes due 2024 (the ‘‘6.50% Notes’’), or reduced
liquidity. Our ten largest clients (measured by revenue generated) accounted for 23% of our revenue in 2016.

c. Conditions in the credit markets could adversely impact our results of operations and ﬁnancial

position.

Turmoil in the credit markets or a contraction in the availability of credit would make it more difficult
for businesses to meet their capital requirements and could lead clients to change their ﬁnancial relationship
with their vendors, including us. If that were to occur, it could materially adversely impact our results of
operations and ﬁnancial position.

6

MDC competes for clients in highly competitive industries.

The Company operates in a highly competitive environment in an industry characterized by numerous
ﬁrms of varying sizes, with no single ﬁrm or group of ﬁrms having a dominant position in the marketplace.
MDC is, however, smaller than several of its larger industry competitors. Competitive factors include creative
reputation, management, personal relationships, quality and reliability of service and expertise in particular
niche areas of the marketplace. In addition, because a ﬁrm’s principal asset is its people, barriers to entry are
minimal, and relatively small ﬁrms are, on occasion, able to take all or some portion of a client’s business
from a larger competitor.

While many of MDC’s client relationships are long-standing, companies put their advertising and
marketing services businesses up for competitive review from time to time, including at times when clients
enter into strategic transactions or experienced senior management changes. From year to year, the identities
of MDC’s ten largest customers may change, as a result of client losses and additions and other factors. To the
extent that the Company fails to maintain existing clients or attract new clients, MDC’s business, ﬁnancial
condition and operating results may be affected in a materially adverse manner.

The loss of lines of credit under the Credit Agreement could adversely affect MDC’s liquidity and our
ability to implement MDC’s acquisition strategy and fund any put options if exercised.

MDC uses amounts available under the Credit Agreement, together with cash ﬂow from operations, to

fund its working capital needs, to fund the exercise of put option obligations and to fund our strategy of
making selective acquisitions of ownership interests in entities in the marketing communications services
industry, including through contingent deferred acquisition payments.

The Company is currently in compliance with all of the terms and conditions of the Credit Agreement. If,

however, events were to occur, which result in MDC losing all or a substantial portion of its available credit
under the Credit Agreement, or if MDC was prevented from accessing such lines of credit due to other
restrictions such as those in the indenture governing the 6.50% Notes, MDC could be required to seek other
sources of liquidity. In addition, if MDC were unable to replace this source of liquidity, then MDC’s ability to
fund its working capital needs and any contingent obligations with respect to put options or contingent
deferred acquisition payments would be materially adversely affected.

We have signiﬁcant contingent obligations related to deferred acquisition consideration and noncontrolling
interests in our subsidiaries, which will require us to utilize our cash ﬂow and/or to incur additional debt to
satisfy.

The Company has made a number of acquisitions for which it has deferred payment of a portion of the
purchase price, usually for a period between one to ﬁve years after the acquisition. The deferred acquisition
consideration is generally payable based on achievement of certain thresholds of future earnings of the
acquired company and, in certain cases, also based on the rate of growth of those earnings. Once any
contingency is resolved, the Company may pay the contingent consideration over time.

The Company records liabilities on its balance sheet for deferred acquisition payments at their estimated
value based on the current performance of the business, which are re-measured each quarter. At December 31,
2016, these aggregate liabilities were $229.6 million, of which $108.3 million, $40.0 million, $40.4 million
and $40.8 million would be payable in 2017, 2018, 2019 and thereafter, respectively.

In addition to the Company’s obligations for deferred acquisition consideration, managers of certain of
the Company’s acquired subsidiaries hold noncontrolling interests in such subsidiaries. In the case of certain
noncontrolling interests related to acquisitions, such managers are entitled to a proportionate distribution of
earnings from the relevant subsidiary, which is recognized on the Company’s consolidated income statement
under ‘‘Net income attributable to the noncontrolling interests.’’

Noncontrolling shareholders often have the right to require the Company to purchase all or part of its

interest, either at speciﬁed dates or upon the termination of such shareholder’s employment with the
subsidiary or death (put rights). In addition, the Company usually has rights to call noncontrolling
shareholders’ interests at a speciﬁed date. The purchase price for both puts and calls is typically calculated
based on speciﬁed formulas tied to the ﬁnancial performance of the subsidiary.

7

The Company recorded $60.2 million on its December 31, 2016 balance sheet as redeemable
noncontrolling interests for its estimated obligations in respect of noncontrolling shareholder put and call
rights based on the current performance of the subsidiaries, $12.5 million of which related to put rights for
which, if exercised, the payments are due at speciﬁed dates, with the remainder of redeemable noncontrolling
interests attributable to put or call rights exercisable only upon termination of employment or death. No
estimated obligation is recorded on the balance sheet for noncontrolling interests for which the Company has a
call right but the noncontrolling holder has no put right.

Payments to be made by the Company in respect of deferred acquisition consideration and noncontrolling

shareholder put rights may be signiﬁcantly higher than the estimated amounts described above because the
actual obligation adjusts based on the performance of the acquired businesses over time, including future
growth in earnings from the calculations made at December 31, 2016. Similarly, the payments made by the
Company under call rights would increase with growth in earnings of the acquired businesses. The Company
expects that deferred contingent consideration and noncontrolling interests for managers may be features of
future acquisitions that it may undertake and that it may also grant similar noncontrolling interests to
managers of its subsidiaries unrelated to acquisitions.

The Company expects that its obligations in respect of deferred acquisition consideration and payments to

noncontrolling shareholders under put and call rights will be a signiﬁcant use of the Company’s liquidity in
the foreseeable future, whether in the form of free cash ﬂow or borrowings under the Company’s revolving
credit agreement or from other funding sources, including the anticipated proceeds from the issuance and sale
of $95.0 million of Preference Shares. For further information, see the disclosure under the heading
‘‘Business — Ownership Information’’ and the heading ‘‘Liquidity and Capital Resources.’’

MDC may not realize the beneﬁts it expects from past acquisitions or acquisitions MDC may make in the
future.

MDC’s business strategy includes ongoing efforts to engage in material acquisitions of ownership

interests in entities in the marketing communications services industry. MDC intends to ﬁnance these
acquisitions by using available cash from operations and through incurrence of debt or bridge ﬁnancing, either
of which may increase its leverage ratios, or by issuing equity, which may have a dilutive impact on its
existing shareholders. At any given time MDC may be engaged in a number of discussions that may result in
one or more material acquisitions. These opportunities require conﬁdentiality and may involve negotiations
that require quick responses by MDC. Although there is uncertainty that any of these discussions will result in
deﬁnitive agreements or the completion of any transactions, the announcement of any such transaction may
lead to increased volatility in the trading price of its securities.

Our expenses have, in recent periods, increased at a greater rate than revenues, which in part reﬂects both

the increase in expenses for deferred acquisition consideration and from our investment in headcount for
certain growth initiatives. Should our acquisitions continue to outperform current expectations, expenses for
deferred acquisition consideration could increase as well in future periods. If our growth initiatives do not
provide sufficient revenue to offset the incremental costs in future periods, proﬁts could be reduced and
severance expense could be incurred in order to return to targeted proﬁt margins over time.

The success of acquisitions or strategic investments depends on the effective integration of newly
acquired businesses into MDC’s current operations. Such integration is subject to risks and uncertainties,
including realization of anticipated synergies and cost savings, the ability to retain and attract personnel and
clients, the diversion of management’s attention from other business concerns, and undisclosed or potential
legal liabilities of the acquired company. MDC may not realize the strategic and ﬁnancial beneﬁts that it
expects from any of its past acquisitions, or any future acquisitions.

MDC’s business could be adversely affected if it loses key clients or executives.

MDC’s strategy has been to acquire ownership stakes in diverse marketing communications businesses to

minimize the effects that might arise from the loss of any one client or executive. The loss of one or more
clients could materially affect the results of the individual Partner Firms and the Company as a whole.
Management succession at our operating units is very important to the ongoing results of the Company
because, as in any service business, the success of a particular agency is dependent upon the leadership of key

8

executives and management personnel. If key executives were to leave our operating units, the relationships
that MDC has with its clients could be adversely affected.

MDC’s ability to generate new business from new and existing clients may be limited.

To increase its revenues, MDC needs to obtain additional clients or generate demand for additional
services from existing clients. MDC’s ability to generate initial demand for its services from new clients and
additional demand from existing clients is subject to such clients’ and potential clients’ requirements,
pre-existing vendor relationships, ﬁnancial conditions, strategic plans and internal resources, as well as the
quality of MDC’s employees, services and reputation and the breadth of its services. To the extent MDC
cannot generate new business from new and existing clients due to these limitations, MDC’s ability to grow
its business and to increase its revenues will be limited.

MDC’s business could be adversely affected if it loses or fails to attract key employees.

Employees, including creative, research, media, account and practice group specialists, and their skills

and relationships with clients, are among MDC’s most important assets. An important aspect of MDC’s
competitiveness is its ability to retain key employee and management personnel. Compensation for these key
employees is an essential factor in attracting and retaining them, and MDC may not offer a level of
compensation sufficient to attract and retain these key employees. If MDC fails to hire and retain a sufficient
number of these key employees, it may not be able to compete effectively. If key executives were to leave our
operating units, the relationships that MDC has with its clients could be adversely affected.

MDC is exposed to the risk of client defaults.

MDC’s agencies often incur expenses on behalf of their clients for productions in order to secure a
variety of media time and space, in exchange for which they receive a fee. The difference between the gross
cost of the production and media and the net revenue earned by us can be signiﬁcant. While MDC takes
precautions against default on payment for these services (such as credit analysis and advance billing of
clients) and has historically had a very low incidence of default, MDC is still exposed to the risk of
signiﬁcant uncollectible receivables from our clients. The risk of a material loss could signiﬁcantly increase in
periods of severe economic downturn. Such a loss could have a material adverse effect on our results of
operations and ﬁnancial position.

MDC’s results of operations are subject to currency ﬂuctuation risks.

Although MDC’s ﬁnancial results are reported in U.S. dollars, a portion of its revenues and operating
costs are denominated in currencies other than the U.S. dollar. As a result, ﬂuctuations in the exchange rate
between the U.S. dollar and other currencies, particularly the Canadian dollar, may affect MDC’s ﬁnancial
results and competitive position.

Goodwill and intangible assets may become impaired.

We have recorded a signiﬁcant amount of goodwill and intangible assets in our consolidated ﬁnancial

statements in accordance with U.S. GAAP resulting from our acquisition activities, which principally
represents the specialized know-how of the workforce at the agencies we have acquired. We test, at least
annually, the carrying value of goodwill for impairment, as discussed in Note 2 of the Notes to the
Consolidated Financial Statements included herein. The estimates and assumptions about future results of
operations and cash ﬂows made in connection with the impairment testing could differ from future actual
results of operations and cash ﬂows. As discussed in Note 2 and Note 8 of the Notes to the Consolidated
Financial Statements included herein, for the year ended December 31, 2016, we have recorded goodwill
impairment of $48.5 million. We have concluded for the years ended December 31, 2015 and 2014 that our
goodwill and intangible assets relating to continuing operations are not impaired. Future events could cause us
to conclude that the asset values associated with a given operation may become impaired. Any resulting
impairment loss could materially adversely affect our results of operations and ﬁnancial condition. For the
year ended December 31, 2016, a goodwill write off of $0.8 million was included in other income (expense)
related to the sale of its ownership interests in Bryan Mills Iradesso Corporation (‘‘Bryan Mills’’) to the

9

noncontrolling shareholders. For the year ended December 31, 2014, a goodwill write off of $15.6 million was
included in the loss from discontinued operations as a result of MDC’s decision to strategically sell the net
assets of Accent Marketing Services, L.L.C. (‘‘Accent’’).

MDC is subject to regulations and litigation risk that could restrict our activities or negatively impact our
revenues.

Advertising and marketing communications businesses are subject to government regulation, both

domestic and foreign. There has been an increasing tendency in the United States on the part of advertisers to
resort to litigation and self-regulatory bodies to challenge comparative advertising on the grounds that the
advertising is false and deceptive. Moreover, there has recently been an expansion of speciﬁc rules,
prohibitions, media restrictions, labeling disclosures, and warning requirements with respect to advertising for
certain products and the usage of personally identiﬁable information. Representatives within government
bodies, both domestic and foreign, continue to initiate proposals to ban the advertising of speciﬁc products
and to impose taxes on or deny deductions for advertising which, if successful, may have an adverse effect on
advertising expenditures and consequently MDC’s revenues.

Certain of MDC’s agencies produce software and e-commerce tools for their clients, and these product
offerings have become increasingly subject to litigation based on allegations of patent infringement or other
violations of intellectual property rights. As we expand these product offerings, the possibility of an
intellectual property claim against us grows. Any such claim, with or without merit, could result in costly
litigation and distract management from day-to-day operations and may result in us deciding to enter into
license agreements to avoid ongoing patent litigation costs. If we are not successful in defending such claims,
we could be required to stop offering these services, pay monetary amounts as damages, enter into royalty or
licensing arrangements, or satisfy indemniﬁcation obligations that we have with some of our clients. Such
arrangements may cause our operating margins to decline.

In addition, laws and regulations related to user privacy, use of personal information and internet tracking
technologies have been proposed or enacted in the United States and certain international markets. These laws
and regulations could affect the acceptance of the internet as an advertising medium. These actions could
affect our business and reduce demand for certain of our services, which could have a material adverse effect
on our results of operations and ﬁnancial position.

We rely extensively on information technology systems.

We rely on information technologies and infrastructure to manage our business, including digital storage

of client marketing and advertising information, developing new business opportunities and processing
business transactions. Our information technology systems are potentially vulnerable to system failures and
network disruptions, malicious intrusion and random attack.

While we have taken what we believe are prudent measures to protect our data and information

technology systems, we cannot assure you that our efforts will prevent system failures or network disruptions
or breaches in our systems. Any such breakdowns or breaches in our systems or data-protection policies could
adversely affect our reputation or business.

The Company is subject to an ongoing securities class action litigation claim and a government
investigation.

The Company remains subject to an ongoing securities class action litigation claim in Canada, although

the U.S. securities class action was dismissed, with prejudice. We maintain insurance for a lawsuit of this
nature; however, our insurance coverage does not apply in all circumstances and may be insufficient to cover
the fees and potential damages and/or settlement costs relating to this class action lawsuit. Moreover, adverse
publicity associated with this litigation claim could decrease client demand for our partner agencies’ services.
As a result, the securities class action lawsuit described in more detail under ‘‘Item 3 — Legal Proceedings,’’
could have a material adverse effect on our business, reputation, ﬁnancial condition, results of operations,
liquidity and the trading price of our Class A shares.

In addition, one of the Company’s subsidiary agencies received a subpoena from the U.S. Department of

Justice Antitrust Division concerning its ongoing investigation of production practices in the advertising

10

industry. The Company and its subsidiary are fully cooperating with this conﬁdential investigation. Although
the ultimate effect of this investigation is inherently uncertain, we do not at this time believe that the
investigation will have a material adverse effect on our results of operations or ﬁnancial position. However,
the ultimate resolution of this investigation could be materially different from our current assessment.

Future issuances of equity securities, which may include securities that would rank senior to our Class A
shares, may cause dilution to our existing shareholders and adversely affect the market price of our
Class A shares.

The market price of our Class A shares could decline as a result of sales of a large number of our
Class A shares in the market, or the sale of securities convertible into a large number of our Class A shares.
The perception that these sales could occur may also depress the market price of our Class A shares. On
February 14, 2017, we entered into the Purchase Agreement pursuant to which, subject to the terms and
conditions thereof, we expect to issue 95,000 Series 4 convertible preference shares with an initial aggregate
liquidation preference of $95.0 million, which will be convertible into Class A shares or our Series 5
convertible preference shares at an initial conversion price of $10.00 per share. The terms of the Preference
Shares will provide that the conversion price may be reduced, which would result in the Preference Shares
being convertible into additional Class A shares, upon certain events including distributions on our Class A
shares or issuances of additional Class A shares or equity-linked securities at a price less than the
then-applicable conversion price. The conversion of the Preference Shares may adversely affect the market
price of our Class A shares, and the market price of our Class A shares may be affected by factors, such as
whether the market price is near or above the conversion price, that could make conversion of the Preference
Shares more likely. In addition, the Preference Shares will rank senior to the Class A shares, which could
affect the value of the Class A shares on liquidation or, as a result of contractual provisions, on a change in
control transaction. For example, pursuant to the Purchase Agreement, the Company has agreed with the
Purchaser, with certain exceptions, not to become party to certain change in control transactions that are
approved by the Board other than a qualifying transaction in which holders of Preference Shares are entitled
to receive cash or qualifying listed securities with a value equal to the then-applicable liquidation preference
plus accrued and unpaid dividends. See Note 22 of the Notes to the Consolidated Financial Statements for
more information regarding the terms of the Preference Shares.

Additionally, any convertible or exchangeable securities that we issue may have rights, preferences and

privileges more favorable than those of our Class A shares, and may result in dilution to owners of our
Class A shares. Because our decision to issue additional debt or equity securities in any future offering will
depend on market conditions and other factors beyond our control, we cannot predict or estimate the amount,
timing or nature of our future issuances. Also, we cannot predict the effect, if any, of future issuances of our
Class A shares on the market price of our Class A shares.

The indenture governing the 6.50% Notes and the Credit Agreement governing our secured line of credit
contain various covenants that limit our discretion in the operation of our business.

The indenture governing the 6.50% Notes and the Credit Agreement governing our lines of credit contain

various provisions that limit our discretion in the operation of our business by restricting our ability to:

•

•

•

•

•

•

•

•

•

sell assets;

pay dividends and make other distributions;

redeem or repurchase our capital stock;

incur additional debt and issue capital stock;

create liens;

consolidate, merge or sell substantially all of our assets;

enter into certain transactions with our affiliates;

make loans, investments or advances;

repay subordinated indebtedness;

11

•

•

•

•

undergo a change in control;

enter into certain transactions with our affiliates;

engage in new lines of business; and

enter into sale and leaseback transactions.

These restrictions on our ability to operate our business in our discretion could seriously harm our
business by, among other things, limiting our ability to take advantage of ﬁnancing, mergers and acquisitions
and other corporate opportunities. The Credit Agreement is subject to various additional covenants, including a
senior leverage ratio, a total leverage ratio, a ﬁxed charge coverage ratio, and a minimum EBITDA level (as
deﬁned). Events beyond our control could affect our ability to meet these ﬁnancial tests, and we cannot assure
you that they will be met.

Our substantial indebtedness could adversely affect our cash ﬂow and prevent us from fulﬁlling our
obligations, including the 6.50% Notes.

As of December 31, 2016, MDC had $936.4 million, net of debt issuance costs, of indebtedness. In
addition, we expect to make additional drawings under the Credit Agreement from time to time. Our ability to
pay principal and interest on our indebtedness is dependent on the generation of cash ﬂow by our subsidiaries.
Our subsidiaries’ business may not generate sufficient cash ﬂow from operations to meet MDC’s debt service
and other obligations. If we are unable to meet our expenses and debt service obligations, we may need to
obtain additional debt, reﬁnance all or a portion of our indebtedness on or before maturity, sell assets or raise
equity. We may not be able to obtain additional debt, reﬁnance any of our indebtedness, sell assets or raise
equity on commercially reasonable terms or at all, which could cause us to default on our obligations and
impair our liquidity. Our inability to generate sufficient cash ﬂow to satisfy our debt obligations, to obtain
additional debt or to reﬁnance our obligations on commercially reasonable terms would have a material
adverse effect on our business, ﬁnancial condition and results of operations.

If we cannot make scheduled payments on our debt, we will be in default and, as a result, our debt
holders could declare all outstanding principal and interest to be due and payable; the lenders under the Credit
Agreement could terminate their commitments to loan us money and foreclose against the assets securing our
borrowings; and we could be forced into bankruptcy or liquidation. Our level of indebtedness could have
important consequences. For example it could:

•

•

•

•

•

•

•

make it more difficult for us to satisfy our obligations with respect to the 6.50% Notes;

make it difficult for us to meet our obligations with respect to our contingent deferred acquisition
payments;

limit our ability to increase our ownership stake in our Partner Firms;

increase our vulnerability to general adverse economic and industry conditions;

require us to dedicate a substantial portion of our cash ﬂow from operations to payments on our
indebtedness, thereby reducing the availability of our cash ﬂow to fund working capital and other
activities;

limit our ﬂexibility in planning for, or reacting to, changes in our business and the advertising
industry, which may place us at a competitive disadvantage compared to our competitors that have
less debt; and

limit, particularly in concert with the ﬁnancial and other restrictive covenants in our indebtedness,
our ability to borrow additional funds or take other actions.

12

Despite our current debt levels, we may be able to incur substantially more indebtedness, which could
further increase the risks associated with our leverage.

We may incur substantial additional indebtedness in the future. The terms of our Credit Agreement and

the indenture governing the 6.50% Notes permit us and our subsidiaries to incur additional indebtedness
subject to certain limitations. If we or our subsidiaries incur additional indebtedness, the related risks that we
face could increase.

We are a holding company dependent on our subsidiaries for our ability to service our debt and pay
dividends.

MDC is a holding company with no operations of our own. Consequently, our ability to service our debt

and to pay cash dividends on our common stock is dependent upon the earnings from the businesses
conducted by our subsidiaries. Our subsidiaries are separate and distinct legal entities and have no obligation
to provide us with funds for our payment obligations, whether by dividends, distributions, loans or other
payments. Although our operating subsidiaries have generally agreed to allow us to consolidate and ‘‘sweep’’
cash, subject to the timing of payments due to noncontrolling interest holders, any distribution of earnings to
us from our subsidiaries is contingent upon the subsidiaries’ earnings and various other business
considerations. Also, our right to receive any assets of any of our subsidiaries upon their liquidation or
reorganization, and therefore the right of the holders of common stock to participate in those assets, will be
structurally subordinated to the claims of that subsidiary’s creditors. In addition, even if we were a creditor of
any of our subsidiaries, our rights as a creditor would be subordinate to any security interest in the assets of
our subsidiaries and any indebtedness of our subsidiaries senior to that held by us.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

See the notes to the Company’s consolidated ﬁnancial statements included in this Annual Report for a
discussion of the Company’s lease commitments and ‘‘Management’s Discussion and Analysis of Financial
Condition and Results of Operations’’ for the impact of occupancy costs on the Company’s operating
expenses.

The Company maintains office space in many cities in the United States, Canada, Europe, Asia and

South America. This space is primarily used for office and administrative purposes by the Company’s
employees in performing professional services. This office space is in suitable and well-maintained condition
for MDC’s current operations. All of the Company’s materially important office space is leased from third
parties with varying expiration dates. Certain of these leases are subject to rent reviews or contain various
escalation clauses and certain of our leases require our payment of various operating expenses, which may
also be subject to escalation. In addition, leases related to the Company’s non-U.S. businesses are
denominated in currencies other than U.S. dollars and are therefore subject to changes in foreign exchange
rates.

Item 3. Legal Proceedings

Final Settlement of SEC Investigation

MDC Partners remains committed to the highest standards of corporate governance and transparency in
its reporting practices. In April 2015, the Company announced it was actively cooperating in connection with
an SEC investigation of the Company. On January 18, 2017, the Company announced that it reached a ﬁnal
settlement agreement with the Philadelphia Regional Office of the SEC, and that the SEC entered an
administrative Order concluding its investigation of the Company.

Under the Order, without admitting or denying liability, the Company agreed that it will not in the future

violate Section 17(a)(2) of the Securities Act of 1933 and Sections 13(a), 13(b) and 14(a) of the Securities
Exchange Act of 1934 and related rules requiring that periodic ﬁlings be accurate; that accurate books and
records and a system of internal accounting controls be maintained; and that solicitations of proxies comply
with the securities laws. In addition, the Company agreed to comply with all requirements under Regulation G

13

relating to the disclosure and reconciliation of non-GAAP ﬁnancial measures. Pursuant to the Order, and based
upon the Company’s full cooperation with the investigation, the SEC imposed a civil penalty of $1.5 million
on the Company to resolve all potential claims against the Company relating to these matters. There will be
no restatement of any of the Company’s previously-ﬁled ﬁnancial statements.

Class Action Litigation

On July 31, 2015, North Collier Fire Control and Rescue District Fireﬁghter Pension Plan (‘‘North
Collier’’) ﬁled a putative class action suit in the Southern District of New York, naming as defendants MDC,
CFO David Doft, former CEO Miles Nadal, and former CAO Mike Sabatino. On December 11, 2015, North
Collier and co-lead plaintiff Plymouth County Retirement Association ﬁled an amended complaint, adding two
additional defendants, Mitchell Gendel and Michael Kirby, a former member of MDC’s Board of Directors.
The plaintiff alleges in the amended complaint violations of §10(b), Rule 10b-5, and §20 of the Securities
Exchange Act of 1934, based on allegedly materially false and misleading statements in the Company’s SEC
ﬁlings and other public statements regarding executive compensation, goodwill accounting, and the Company’s
internal controls. By order granted on September 30, 2016, the U.S. District Court presiding over the case
granted the Company’s motion to dismiss the plaintiffs’ amended complaint in its entirety with prejudice. On
November 2, 2016, the lead plaintiffs ﬁled a notice to appeal the U.S. District Court’s ruling to the U.S. Court
of Appeals for the Second Circuit. On February 21, 2017, the plantiffs voluntarily dismissed their appeal.

On August 7, 2015, Roberto Paniccia issued a Statement of Claim in the Ontario Superior Court of

Justice in the City of Brantford, Ontario seeking to certify a class action suit naming the following as
defendants: MDC, former CEO Miles S. Nadal, former CAO Michael C. Sabatino, CFO David Doft and
BDO U.S.A. LLP. The Plaintiff alleges violations of section 138.1 of the Ontario Securities Act (and
equivalent legislation in other Canadian provinces and territories) as well as common law misrepresentation
based on allegedly materially false and misleading statements in the Company’s public statements, as well as
omitting to disclose material facts with respect to the SEC investigation. The Company intends to continue to
vigorously defend this suit. A case management judge has now been appointed but a date for an initial case
conference has not yet been set.

Antitrust Subpoena

One of the Company’s subsidiaries received a subpoena from the U.S. Department of Justice Antitrust
Division concerning the Division’s ongoing investigation of production practices in the advertising industry.
The Company and its subsidiary are fully cooperating with this conﬁdential investigation.

Item 4. Mine Safety Disclosures

Not applicable.

14

PART II

Item 5. Market for Registrant’s Common Equity Related Stockholder Matters and Issuer Purchases of
Equity Securities

Market Information and Holders of Class A Subordinate Voting Shares

The principal market on which the Company’s Class A subordinate voting shares are traded is the
NASDAQ National Market (‘‘NASDAQ’’) (symbol: ‘‘MDCA’’). As of February 21, 2017, the approximate
number of registered holders of our Class A subordinate voting shares, including those whose shares are held
in nominee name, was 800. Quarterly high and low sales prices per share of the Company’s Class A
subordinate voting shares, as reported on NASDAQ, for each quarter in the years ended December 31, 2016
and 2015, were as follows:

Quarter Ended

NASDAQ

High

Low

($ per Share)

March 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
March 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28.65
28.64
20.99
22.55
23.85
23.90
18.64
11.10

21.20
18.00
16.15
18.25
16.32
15.94
10.42
2.75

As of February 17, 2017, the last reported sale price of the Class A subordinate voting shares was $9.00

on NASDAQ. Effective November 11, 2015, the Company voluntarily delisted its shares from the Toronto
Stock Exchange (‘‘TSX’’). The Company determined that the relatively low trading volume of its shares on
the TSX did not justify the ﬁnancial and administrative costs associated with a dual listing.

Dividend Practice

On November 3, 2016, the Company announced that it was suspending its quarterly dividend indeﬁnitely.

In 2016, MDC’s board of directors declared the following dividends: a $0.21 per share quarterly dividend

to all shareholders of record as of the close of business on March 4, 2016; a $0.21 per share quarterly
dividend to all shareholders of record as of the close of business on May 24, 2016; a $0.21 per share quarterly
dividend to all shareholders of record as of the close of business on August 10, 2016.

In 2015, MDC’s board of directors declared the following dividends: a $0.21 per share quarterly dividend

to all shareholders of record as of the close of business on March 5, 2015; a $0.21 per share quarterly
dividend to all shareholders of record as of the close of business on May 8, 2015; a $0.21 per share quarterly
dividend to all shareholders of record as of the close of business on August 18, 2015; and a $0.21 per share
quarterly dividend to all shareholders of record as of the close of business on November 11, 2015.

In 2014, MDC’s board of directors declared the following dividends: a $0.18 per share quarterly dividend

to all shareholders of record as of the close of business on March 4, 2014; a $0.18 per share quarterly
dividend to all shareholders of record as of the close of business on May 5, 2014; a $0.19 per share quarterly
dividend to all shareholders of record as of the close of business on August 5, 2014; and a $0.19 per share
quarterly dividend to all shareholders of record as of the close of business on November 10, 2014.

The payment of any future dividends will be at the discretion of MDC’s board of directors and will

depend upon limitations contained in our Credit Agreement and the indenture governing the 6.50% Notes,
future earnings, capital requirements, our general ﬁnancial condition and general business conditions.

15

Securities Authorized for Issuance Under Equity Compensation Plans

The following table sets forth information regarding securities issued under our equity compensation

plans as of December 31, 2016:

Number of Securities
to Be Issued Upon
Exercise of Outstanding
Options, Warrants
and Rights
(a)

Weighted Average
Exercise Price of
Outstanding Options,
Warrants and Rights
(b)

Number of Securities
Remaining Available for
Future Issuance
[Excluding Column (a)]
(c)

37,500

—
37,500

$5.83

—
5.83

1,934,861

—
1,934,861

Equity compensation plans
approved by stockholders
Equity compensation plans not
approved by stockholders
Total

. . .
. . . . . . . . . . . . . . . . .

. . .

On May 26, 2005, the Company’s shareholders approved the 2005 Stock Incentive Plan, which provides

for the issuance of 3.0 million Class A shares. On June 2, 2009 and June 1, 2007, the Company’s shareholders
approved amendments to the 2005 Stock Incentive Plan, which increased the number of shares available for
issuance to 6.75 million Class A shares. In addition, the plan was amended to allow shares under this plan to
be used to satisfy share obligations under the Stock Appreciation Rights Plan (the ‘‘SARS Plan’’). On
May 30, 2008, the Company’s shareholders approved the 2008 Key Partner Incentive Plan, which provides for
the issuance of 900,000 Class A shares. On June 1, 2011, the Company’s shareholders approved the 2011
Stock Incentive Plan, which provides for the issuance of up to 3.0 million Class A shares. In June 2013, the
Company’s shareholders approved an amendment to the SARS Plan to permit the Company to issue shares
authorized under the SARS Plan to satisfy the grant and vesting of awards under the 2011 Stock Incentive
Plan. In June 2016, the Company’s shareholders approved the 2016 Stock Incentive Plan, which provides for
the issuance of up to 1,500,000 Class A shares.

See also Note 12 of the Notes to the Consolidated Financial Statements included herein.

Recent Sales of Unregistered Securities; Use of Proceeds from Registered Securities

None.

Purchase of Equity Securities by the Issuer and Affiliated Purchasers

For the twelve months ended December 31, 2016, the Company made no open market purchases of its

Class A shares or its Class B shares. Pursuant to its Credit Agreement and the indenture governing the 6.50%
Notes, the Company is currently limited from repurchasing its shares in the open market.

During 2016, the Company’s employees surrendered 205,876 Class A shares valued at approximately
$3.4 million in connection with the required tax withholding resulting from the vesting of restricted stock. The
Company paid these withholding taxes on behalf of the related employees. These Class A shares were
subsequently retired and no longer remain outstanding as of December 31, 2016.

Transfer Agent and Registrar for Common Stock

The transfer agent and registrar for the Company’s common stock is Canadian Stock Transfer Trust
Company (f/k/a CIBC Mellon Trust Company). Canadian Stock Transfer Trust Company operates a telephone
information inquiry line that can be reached by dialing toll-free 1-800-387-0825 or 416-643-5500.

Correspondence may be addressed to:
MDC Partners Inc.
C/o Canadian Stock Transfer Trust Company
P.O. Box 4202, Postal Station A
Toronto, Ontario M5W 0E4

16

Item 6. Selected Financial Data

The following selected ﬁnancial data should be read in connection with Item 7 — ‘‘Management’s
Discussion and Analysis of Financial Condition and Results of Operations’’ and the consolidated ﬁnancial
statements and related notes that are included in this Annual Report on Form 10-K.

2016

Operating Data
Revenues . . . . . . . . . . . . . . . . . . . . . . $1,385,785
48,431
Operating income (loss) . . . . . . . . . . . . $
Income (loss) from continuing

Years Ended December 31,
2014
(Dollars in Thousands, Except per Share Data)

2015

2013

2012

$1,326,256
72,110
$

$1,223,512
87,749
$

$1,062,478
$ 972,973
$ (34,594) $ (17,969)

operations . . . . . . . . . . . . . . . . . . . . $ (42,724) $ (22,022) $

4,093

$ (133,202) $ (73,448)

Stock-based compensation included in

income (loss) from continuing
operations . . . . . . . . . . . . . . . . . . . . $

Loss per Share
Basic
Continuing operations attributable to

MDC Partners Inc. common
shareholders

. . . . . . . . . . . . . . . . . . $

Diluted
Continuing operations attributable to

MDC Partners Inc. common
shareholders

. . . . . . . . . . . . . . . . . . $
Cash dividends declared per share . . . . . $

21,003

$

17,796

$

17,696

$ 100,405

$

32,197

(0.93) $

(0.62) $

(0.06) $

(2.96) $

(1.74)

(0.93) $
$
0.63

(0.62) $
$
0.84

(0.06) $
$
0.74

(2.96) $
$
0.46

(1.74)
0.38

Financial Position Data
Total assets . . . . . . . . . . . . . . . . . . . . . $1,577,378
Total debt . . . . . . . . . . . . . . . . . . . . . . $ 936,436
Redeemable noncontrolling interests . . . . $
60,180
Deferred acquisition consideration . . . . . $ 229,564
N/A
Fixed charge coverage ratio . . . . . . . . .
49,593
Fixed charge deﬁciency . . . . . . . . . . . . $

$1,577,625
$ 728,883
$
69,471
$ 347,104
N/A
16,764

$

$1,408,711
$1,633,751
$ 648,612
$ 727,988
$ 148,534
$ 194,951
$ 153,913
$ 205,368
1.23
N/A
N/A $ 134,754

$1,335,422
$ 422,180
$ 117,953
$ 196,446
N/A
63,240

$

A number of factors that should be considered when comparing the annual results shown above are as

follows:

Year Ended December 31, 2016

During 2016, the Company completed one acquisition and a number of transactions with majority owned

subsidiaries. Please see Note 4 of the Notes to the Consolidated Financial Statements included herein for a
summary of these acquisitions.

On March 23, 2016, the Company issued and sold $900 million aggregate principal amount of the 6.50%

Notes. The 6.50% Notes are guaranteed on a senior unsecured basis by all of MDC’s existing and future
restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure the Credit Agreement.
The 6.50% Notes bear interest at a rate of 6.50% per annum, accruing from March 23, 2016. Interest is
payable semiannually in arrears on May 1 and November 1 of each year, beginning November 1, 2016. The
6.50% Notes mature on May 1, 2024, unless earlier redeemed or repurchased. The 6.50% Notes were sold in
a private placement in reliance on exceptions from registration under the the Securities Act of 1933. The
Company received net proceeds from the offering of the 6.50% Notes equal to approximately $880 million.
The Company used the net proceeds to redeem all of its existing 6.75% Notes, together with accrued interest,
related premiums, fees and expenses and recorded a charge for the loss on redemption of such notes of

17

$33.3 million, including write offs of unamortized original issue premium and debt issuance costs. Remaining
proceeds were used for general corporate purposes, including funding of deferred acquisition consideration.

Year Ended December 31, 2015

During 2015, the Company completed two acquisitions and a number of transactions with majority
owned subsidiaries. Please see Note 4 of the Notes to the Consolidated Financial Statements included herein
for a summary of these acquisitions.

In May 2015, the Company completed its previously announced sale of the net assets of Accent. For
further information, please see Note 10 of the Notes to the Consolidated Financial Statements included herein.

Year Ended December 31, 2014

During 2014, the Company completed a number of acquisitions and a number of transactions with

majority owned subsidiaries. Please see Note 4 of the Notes to the Consolidated Financial Statements included
herein for a summary of these acquisitions.

On April 2, 2014, the Company issued an additional $75 million aggregate principal amount of its 6.75%

Notes. The additional notes were issued under the indenture governing the 6.75% Notes and treated as a
single series with the original 6.75% Notes. We received net proceeds from the offering of approximately
$77.5 million, and we used the proceeds for general corporate purposes, including the funding of deferred
acquisition consideration, working capital, acquisitions, and the repayment of the amount outstanding under
our senior secured revolving credit agreement.

During the quarter ended December 31, 2014, the Company made the decision to strategically sell the net
assets of Accent. All periods reﬂect these discontinued operations. For further information, please see Note 10
of the Notes to the Consolidated Financial Statements included herein.

Year Ended December 31, 2013

During 2013, the Company completed an acquisition and a number of transactions with majority owned

subsidiaries. Please see Note 4 of the Notes to the Consolidated Financial Statements included herein for a
summary of these acquisitions.

On March 20, 2013, the Company issued and sold $550 million aggregate principal amount of the 6.75%

Notes. The 6.75% Notes are guaranteed on a senior unsecured basis by all of MDC’s existing and future
restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure the Credit Agreement.
The 6.75% Notes bear interest at a rate of 6.75% per annum, accruing from March 20, 2013. Interest is
payable semiannually in arrears in cash on May 1 and November 1 of each year, beginning on October 1,
2013. The 6.75% Notes will mature on April 1, 2020, unless earlier redeemed or repurchased. The 6.75%
Notes were sold in a private placement in reliance on exceptions from registration under the Securities Act of
1933, as amended (the ‘‘Securities Act’’). The Company received net proceeds from the offering of the 6.75%
Notes equal to approximately $537.6 million. The Company used the net proceeds to redeem all of its existing
11% Notes, together with accrued interest, related premiums, fees and expenses and recorded a charge for loss
on redemption of notes of $55.6 million, including write offs of unamortized original issue premium and debt
issuance costs. Remaining proceeds were used for general corporate purposes. In addition, the Company
entered into an amended and restated $225 million senior secured revolving credit agreement due 2018.

In November 2013, stock-based compensation included a charge of $78.0 million relating to the cash

settlement of the outstanding Stock Appreciation Rights (‘‘SAR’s’’).

On November 15, 2013, the Company issued an additional $110 million aggregate principal amount of
the 6.75% Notes. The additional notes were issued under the indenture governing the 6.75% Notes and treated
as a single series with the original 6.75% Notes.

During 2013, the Company discontinued two subsidiaries and an operating division. All periods reﬂect
these discontinued operations. For further information, please see Note 10 of the Notes to the Consolidated
Financial Statements included herein.

18

Year Ended December 31, 2012

During 2012, the Company completed a number of acquisitions.

On December 10, 2012, the Company and its wholly-owned subsidiaries, as guarantors, issued and sold

an additional $80 million aggregate principal amount of 11% Notes due 2016 (the ‘‘11% Notes’’). The
additional notes were issued under the indenture governing the 11% Notes and treated as a single series with
the original 11% Notes. The additional notes were sold in a private placement in reliance on exceptions from
registration under the Securities Act. The Company received net proceeds before expenses of $83.2 million,
which included an original issue premium of $4.8 million, and underwriter fees of $1.6 million. The Company
used the net proceeds of the offering to repay the outstanding balance under the Company’s revolving credit
agreement described elsewhere herein, and for general corporate purposes.

During 2012, the Company discontinued a subsidiary and certain operating divisions. All periods reﬂect

these discontinued operations. For further information, please see Note 10 of the Notes to the Consolidated
Financial Statements included herein.

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Unless otherwise indicated, references to a ‘‘ﬁscal year’’ means the Company’s year commencing on
January 1 of that year and ending December 31 of that year (e.g., ﬁscal year 2016 means the period beginning
January 1, 2016, and ending December 31, 2016).

The Company reports its ﬁnancial results in accordance with generally accepted accounting principles

(‘‘GAAP’’) of the United States of America (‘‘U.S. GAAP’’). In addition, the Company has included certain
non-U.S. GAAP ﬁnancial measures and ratios, which it believes provide useful supplemental information to
both management and readers of this report in measuring the ﬁnancial performance and ﬁnancial condition of
the Company. These measures do not have a standardized meaning prescribed by U.S. GAAP and should not
be construed as an alternative to other titled measures determined in accordance with U.S. GAAP.

Two such non-U.S. GAAP measures are ‘‘organic revenue growth’’ or ‘‘organic revenue decline’’ that
refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition
(disposition) components from total revenue growth. The acquisition (disposition) component is calculated by
aggregating the prior period revenue for any acquired businesses, less the prior period revenue of any
businesses that were disposed of in the current period. The organic revenue growth (decline) component
reﬂects the constant currency impact of (a) the change in revenue of the Partner Firms which the Company
has held throughout each of the comparable periods presented and (b) for acquisitions during the current year,
the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in
the prior year and (c) for acquisitions during the previous year, the revenue effect from such acquisitions as if
they had been owned during that entire year or same period as the current reportable period, taking into
account their respective pre-acquisition revenues for the applicable periods and (d) for dispositions, the
revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior
year. The Company believes that isolating the impact of acquisition activity and foreign currency impacts is
an important and informative component to understand the overall change in the Company’s consolidated
revenue. The change in the consolidated revenue that remains after these adjustments illustrates the underlying
ﬁnancial performance of the Company’s businesses. Speciﬁcally, it represents the impact of the Company’s
management oversight, investments and resources dedicated to supporting the businesses’ growth strategy and
operations. In addition, it reﬂects the network beneﬁt of inclusion in the broader portfolio of ﬁrms that
includes, but is not limited to, cross-selling and sharing of best practices. This approach isolates changes in
performance of the business that take place under the Company’s stewardship, whether favorable or
unfavorable, and thereby reﬂects the potential beneﬁts and risks associated with owning and managing a
talent-driven services business.

19

Accordingly, during the ﬁrst twelve months of ownership by the Company, the organic growth measure

may credit the Company with growth from an acquired business that is dependent on work performed prior to
the acquisition date, and may include the impact of prior work in progress, existing contracts and backlog of
the acquired businesses. It is the presumption of the Company that positive developments that may have taken
place at an acquired business during the period preceding the acquisition will continue to result in value
creation in the post-acquisition period.

While the Company believes that the methodology used in the calculation of organic revenue change is

entirely consistent with our closest U.S. competitors, the calculations may not be comparable to similarly
titled measures presented by other publicly traded companies in other industries. Additional information
regarding the Company’s acquisition activity as it relates to potential revenue growth is provided in Item 7
‘‘Management’s Discussion and Analysis of Financial Condition and Results of Operations’’ under ‘‘Certain
Factors Affecting our Business.’’

Amounts reported in millions herein are computed based on the amounts in thousands. As a result, the

sum of the components, and related calculations, reported in millions may not equal the total amounts due to
rounding.

20

Executive Summary

The Company’s objective is to create shareholder value by building, growing and acquiring

market-leading Partner Firms that deliver innovative, value-added marketing, activation, communications and
strategic consulting to their clients. Management believes that shareholder value is maximized with an
operating philosophy of ‘‘Perpetual Partnership’’ with proven committed industry leaders in marketing
communications.

MDC manages its business by monitoring several ﬁnancial and non-ﬁnancial performance indicators. The

key indicators that we focus on are the areas of revenues and operating expenses and capital expenditures.
Revenue growth is analyzed by reviewing a mix of measurements, including (i) growth by major geographic
location, (ii) existing growth by major discipline (organic revenue growth), (iii) growth from currency changes
and (iv) growth from acquisitions. In addition to monitoring the foregoing ﬁnancial indicators, the Company
assesses and monitors several non-ﬁnancial performance indicators relating to the business performance of our
Partner Firms. These indicators may include a Partner Firm’s recent new client win/loss record; the depth and
scope of a pipeline of potential new client account activity; the overall quality of the services provided to
clients; and the relative strength of the Company’s next generation team that is in place as part of a potential
succession plan to succeed the current senior executive team.

MDC conducts its businesses through its Partner Firm network, the Advertising and Communications
Group, providing value-added marketing, activation, and communications and strategic consulting services to
clients throughout the world. As discussed in Note 1 and Note 14 of the Notes to the Consolidated Financial
Statements included herein, during the third quarter of 2016, the Company reassessed its determination of
operating segments and concluded that each Partner Firm represents an operating segment and aggregated
Partner Firms that met the aggregation criteria into one Reportable segment and combined and disclosed those
Partner Firms that did not meet the aggregation criteria as an ‘‘all other’’ segment. In addition, MDC has a
‘‘Corporate Group’’ which provides client and business development support to the Partner Firms as well as
certain strategic resources, including accounting, administrative, ﬁnancial, real estate, human resource and
legal functions.

The Partner Firms earn revenue from agency arrangements in the form of retainer fees or commissions;

from short-term project arrangements in the form of ﬁxed fees or per diem fees for services; and from
incentives or bonuses. Additional information about revenue recognition appears in Note 2 of the Notes to the
Consolidated Financial Statements included herein.

MDC measures operating expenses in two distinct cost categories: cost of services sold, and office and
general expenses. Cost of services sold is primarily comprised of employee compensation related costs and
direct costs related primarily to providing services. Office and general expenses are primarily comprised of
rent and occupancy costs and administrative service costs including related employee compensation costs.
Also included in office and general expenses are the changes of the estimated value of our contingent
purchase price obligations, including the accretion of present value and acquisition related costs. Depreciation
and amortization are also included in operating expenses.

Because we are a service business, we monitor these costs on a percentage of revenue basis. Cost of
services sold tend to ﬂuctuate in conjunction with changes in revenues, whereas office and general expenses
and depreciation and amortization, which are not directly related to servicing clients, tend to decrease as
a percentage of revenue as revenues increase as a signiﬁcant portion of these expenses are relatively ﬁxed in
nature.

We measure capital expenditures as either maintenance or investment related. Maintenance capital

expenditures are primarily composed of general upkeep of our office facilities and equipment that are required
to continue to operate our businesses. Investment capital expenditures include expansion costs, the build out of
new capabilities, technology, and other growth initiatives not related to the day to day upkeep of the existing
operations. Growth capital expenditures are measured and approved based on the expected return of the
invested capital.

21

Certain Factors Affecting Our Business

Overall Factors Affecting our Business and Results of Operations. The most signiﬁcant factors include

national, regional and local economic conditions, our clients’ proﬁtability, mergers and acquisitions of our
clients, changes in top management of our clients and our ability to retain and attract key employees. New
business wins and client losses occur due to a variety of factors. The two most signiﬁcant factors are (i) our
clients’ desire to change marketing communication ﬁrms, and (ii) the creative product that our Partner Firms
offer. A client may choose to change marketing communication ﬁrms for a number of reasons, such as a
change in top management and the new management wants to retain an agency that it may have previously
worked with. In addition, if the client is merged or acquired by another company, the marketing
communication ﬁrm is often changed. Further, global clients are trending to consolidate the use of numerous
marketing communication ﬁrms to just one or two. Another factor in a client changing ﬁrms is the agency’s
campaign or work product is not providing results and they feel a change is in order to generate additional
revenues.

Clients will generally reduce or increase their spending or outsourcing needs based on their current

business trends and proﬁtability.

Acquisitions and Dispositions. The Company’s strategy includes acquiring ownership stakes in

well-managed businesses with world class expertise and strong reputations in the industry. Through the
Strategic Resources Group, the Company provides post-acquisition support to Partner Firms in order to help
accelerate growth, including in areas such as business and client development (including cross-selling),
corporate communications, corporate development, talent recruitment and training, procurement, legal services,
human resources, ﬁnancial management and reporting, and real estate utilization, among other areas. As most
of the Company’s acquisitions remain as stand-alone entities post acquisition, integration is typically
implemented promptly, and new Partner Firms can begin to tap into the full range of MDC’s resources
immediately. Often the acquired businesses may begin to tap into certain MDC resources in the
pre-acquisition period, such as talent recruitment or real estate. The Company engaged in a number of
acquisition and disposition transactions during the 2009 to 2016 period, which affected revenues, expenses,
operating income and net income. Additional information regarding acquisitions is provided in Note 4
‘‘Acquisitions’’ and information on dispositions is provided in Note 10 ‘‘Discontinued Operations’’ of the
Notes to the Consolidated Financial Statements.

Foreign Exchange Fluctuation. Our ﬁnancial results and competitive position are affected by

ﬂuctuations in the exchange rate between the U.S. dollar and non-U.S. dollar, primarily the Canadian dollar.
See also ‘‘Item 7A — Quantitative and Qualitative Disclosures About Market Risk — Foreign Exchange.’’

Seasonality. Historically, with some exceptions, we generate the highest quarterly revenues during the
fourth quarter in each year. The fourth quarter has historically been the period in the year in which the highest
volumes of media placements and retail related consumer marketing occur.

Fourth Quarter Results. Revenues were $390.4 million for the fourth quarter of 2016, representing an
increase of $31.4 million or 8.8%, compared to revenue of $359.0 million in fourth quarter of 2015. Revenue
from acquisitions for the fourth quarter of 2016 was $24.7 million or 6.9%, inclusive of a $3.3 million
contribution to organic revenue growth. A negative impact $0.5 million is also included to reﬂect the effect of
a disposition. Excluding the effect of the acquisitions and disposition, revenue growth was $10.3 million or
2.9%, partially offset by a foreign exchange impact of $3.0 million or 0.8%. The increase in operating proﬁts
was attributable to a decrease in deferred acquisition consideration expense of $51.1 million due to certain
Partner Firms under-performance in comparison to the Company’s prior expectations, partially offset by a
goodwill impairment expense increase of $18.9 million pertaining to a strategic communication unit. Income
from continuing operations for the fourth quarter of 2016 was $9.8 million, compared to a loss from
continuing operations of $24.5 million in 2015. Other income, net decreased by $6.0 million or 88.9% from
$6.8 million in 2015, to $0.8 million in 2016. Of this amount, $6.5 million was due to income from the sale
of certain investments in 2015. Unrealized losses increased $0.6 million or 5.8% due to foreign currency
ﬂuctuations. Interest expense increased $1.6 million or 10.9% from $14.8 million in 2015, to $16.4 million in
2016. Income tax beneﬁt increased $15.4 million from an expense of $6.2 million in 2015, compared to a
beneﬁt of $9.2 million in 2016.

22

Results of Operations for the Years Ended December 31, 2016, 2015 and 2014:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Office and general expenses
Depreciation and amortization . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .
Goodwill impairment
. . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other income (expense):
Other income, net
Foreign exchange loss
Interest expense, ﬁnance charges, and loss on

. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .

redemption of notes, net

. . . . . . . . . . . . . . . .

Loss from continuing operations before income

taxes and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax beneﬁt . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in

earnings of non-consolidated affiliates . . . . . . .
Equity in losses of non-consolidated affiliates . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling

interests

. . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . .

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Office and general expenses
Depreciation and amortization . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other income (expense):
. . . . . . . . . . . . . . . . . . . . . .
Other income, net
Foreign exchange loss
. . . . . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges, net . . . . . . .
Loss from continuing operations before income

taxes and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in

earnings of non-consolidated affiliates . . . . . . .
Equity in earnings of non-consolidated affiliates . .
Loss from continuing operations
. . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling

interests

. . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . .

For the Year Ended December 31, 2016

Reportable
Segment
$1,147,173
775,129
223,823
33,848
—
114,373

All Other
$238,612
161,004
39,895
11,013
48,524
(21,824)

Corporate
—
$
—
42,533
1,585
—
(44,118)

Total
$1,385,785
936,133
306,251
46,446
48,524
48,431

414
(213)

(98,348)

(49,716)
(7,301)

(42,415)
(309)
(42,724)

(3,676)

(1,542)

—

$

14,143

$

4,335

$ 2,525

(5,218)
$ (47,942)
21,003
$

For the Year Ended December 31, 2015

Reportable
Segment
$1,101,675
724,749
208,837
32,501
135,588

All Other
$224,581
154,967
49,972
17,948
1,694

Corporate
—
$
—
63,398
1,774
(65,172)

Total
$1,326,256
879,716
322,207
52,223
72,110

7,238
(39,328)
(57,436)

(17,416)
5,664

(23,080)
1,058
(22,022)

(6,281)
(28,303)

(7,202)

(1,822)

(30)

$

10,231

$

4,825

$ 2,740

(9,054)
$ (37,357)
17,796
$

23

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services sold . . . . . . . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

Other income (expense):
. . . . . . . . . . . . . . . . . . . . . .
Other income, net
Foreign exchange loss
. . . . . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges, net . . . . . . .
Income from continuing operations before income
taxes and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . .
Income from continuing operations before equity

in earnings of non-consolidated affiliates . . . . .
Equity in earnings of non-consolidated affiliates . .
Income from continuing operations . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling

interests

. . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . .

For the Year Ended December 31, 2014

Reportable
Segment
$991,245
631,635
188,757
30,631
140,222

All Other
$232,267
166,883
35,024
14,756
15,604

Corporate
—
$
—
66,292
1,785
(68,077)

Total
$1,223,512
798,518
290,073
47,172
87,749

689
(18,482)
(54,847)

15,109
12,422

2,687
1,406
4,093

(21,260)
(17,167)

(5,398)

(1,492)

—

$ 8,559

$

3,474

$ 5,663

(6,890)
$ (24,057)
17,696
$

Year Ended December 31, 2016 Compared to Year Ended December 31, 2015

Revenue was $1.39 billion for the year ended December 31, 2016, representing an increase of

$59.5 million, or 4.5%, compared to revenue of $1.33 billion for the year ended December 31, 2015. Revenue
from acquisitions for 2016 was $51.1 million or 3.8%, inclusive of a $10.1 million contribution to organic
revenue growth. Additionally, a negative impact of $0.5 million is included to reﬂect a disposition. Excluding
the effect of the acquisitions and disposition, revenue growth was $20.0 million or 1.5%, partially offset by a
foreign exchange impact of $11.0 million or 0.8%.

Operating proﬁt for the year ended 2016 was $48.4 million, compared to $72.1 million in 2015.

Operating proﬁt decreased by $44.7 million in the Advertising and Communications Group, while Corporate
operating expenses decreased by $21.1 million in 2016.

Loss from continuing operations was $42.7 million in 2016, compared to a loss of $22.0 million in

2015. This increase of $20.7 million was primarily attributable to (1) a decrease in operating proﬁts of
$23.7 million, primarily due to goodwill impairment expense of $48.5 million, (2) an increase in net interest
expense of $40.9 million, partially offset by (3) a decrease in foreign exchange loss of $39.1 million, (4) an
decrease in other income, net, of $6.8 million, and (5) an increase in the income tax beneﬁt of $13.0 million.

Advertising and Communications Group

Revenue was $1.39 billion for the year ended December 31, 2016, representing an increase of

$59.5 million, or 4.5%, compared to revenue of $1.33 billion for the year ended December 31, 2015. Revenue
from acquisitions for 2016 was $51.1 million or 3.8%, inclusive of a $10.1 million contribution to organic
revenue growth. Additionally, a negative impact of $0.5 million is included to reﬂect a disposition. Excluding
the effect of the acquisitions and disposition, revenue growth was $20.0 million or 1.5%, partially offset by a
foreign exchange impact of $11.0 million or 0.8% which was attributable to new client wins partially offset by

24

client losses and reductions in spending by some clients. There was mixed performance by client sector, with
strength in communications, food & beverage and auto, offset by declines led by retail, technology, and
ﬁnancial services. The performance by disciplines was mixed with strength led by technology & data science,
and public relations partially offset by declines primarily in design ﬁrms. For the year ended December 31,
2016, revenue was negatively impacted by decreased billable pass-through costs incurred on client’s behalf
from the Company acting as principal in experiential and other businesses.

Revenue growth was driven by the Company’s business outside of North America primarily consisting of

revenue from acquisitions of $40.4 million or 3.1%, inclusive of a $6.2 million contribution to organic
revenue growth. Revenue growth excluding acquisitions was $12.3 million or 0.9%, partially offset by foreign
exchange impact of $6.9 million or 0.5%. The majority of the revenue growth was attributable to the
Company’s European and Asian operations. The revenue growth derived from the North America region was
comprised of revenue from acquisitions of $10.7 million or 0.8%, in addition to revenue growth of
$8.0 million or 0.6% excluding acquisitions from the United States, offset by a minimal revenue decrease
from Canada. United States saw modest growth due to client wins partially offset by client losses and
reduction in client spending, as well as decrease in billable pass-through cost.

The Company also utilizes a non-GAAP metric called organic revenue growth (decline), deﬁned in
Item 7. For the year ended December 31, 2016 organic revenue growth was $30.1 million or 2.3%, of which
$20.0 million pertained to Partner Firms which the Company has held throughout each of the comparable
periods presented, while the remaining $10.1 million were contributions from acquisitions. The increase in
revenue was also a result of non-GAAP acquisition (disposition) net adjustments of $42.0 million or 3.2%,
which was partially offset by a foreign exchange impact of $12.5 million or 0.9%.

The components of the change in revenues for the year ended December 31, 2016 are as follows:

Advertising and
Communications
Group

2015
Revenue

United States . . $1,085.1
129.0
Canada . . . . . .
Other . . . . . . .
112.2
. . . . . . . $1,326.3
Total

Organic
Revenue
Growth
(Decline)

Foreign
Exchange

2016 Non-GAAP Activity
Non-GAAP
Acquisitions
(Dispositions),
net
(Dollars in Millions)
$ 6.8
(0.5)
35.7
$42.0

$ —
(4.1)
(8.4)
$(12.5)

$11.9
(0.3)
18.5
$30.1

Change

Non-GAAP
Acquisitions
(Dispositions),
net

Organic
Revenue
Growth
(Decline)

Total
Revenue

2016
Revenue

Foreign
Exchange

$1,103.7
124.1
158.0
$1,385.8

—%
(3.2)%
(7.5)%
(0.9)%

0.6%
(0.4)%
31.9%
3.2%

1.7%
1.1%
(0.2)% (3.8)%
16.5% 40.8%
4.5%

2.3%

The below is a reconciliation between the non-GAAP acquisitions (dispositions), net to revenue from

acquired businesses in the statement of operations for the year ended December 31, 2016:

Revenue from acquisitions (dispositions), net(1)
Foreign exchange impact
Contribution to organic revenue (growth) decline(2)
Prior year revenue from dispositions
Non-GAAP acquisitions (dispositions), net

. . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . .
. . . . . . . . . . . . . . . .
. . . . . . . . . . . .

Reportable
Segment

$44.4
1.5
(7.3)
—
$38.5

All Other
(Dollars in Millions)
$ 6.7
—
(2.8)
(0.5)
$ 3.4

Total

$ 51.1
1.5
(10.1)
(0.5)
$ 42.0

(1) For the year ended December 31, 2016, revenue from acquisitions was comprised of $11.5 million from

2015 acquisitions and $39.6 million from 2016 acquisitions.

(2) Contributions to organic revenue growth (decline) represents the change in revenue, measured on a

constant currency basis, relative to the comparable pre-acquisition period for acquired businesses that is
included in the Company’s organic revenue growth (decline) calculation.

25

The geographic mix in revenues for the years ended December 31, 2016 and 2015 is as follows:

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

2016
79.6%
9.0%
11.4%

2015
81.8%
9.7%
8.5%

The Company’s business outside of North America continued to be a driver of growth for the overall

Company, with organic revenue growth of 16.5%. This growth was driven by new client wins and increased
spend from existing clients as we extended the Company’s capabilities into new markets throughout Europe,
Asia, and South America. For the year ended December 31, 2016, 11.4% of the Company’s total revenue
came from outside North America, up from 8.5% for the year ended December 31, 2015. Additional revenue
growth came from acquisitions of ﬁrms that helped expand the Company’s capabilities in mobile development
and digital media buying, as well as expand the Company’s global footprint.

The adverse currency impact was primarily due to the weakening of the British Pound and the Canadian

dollar against the U.S. dollar during the twelve months ended December 31, 2016, as compared to the
twelve months ended December 31, 2015.

The change in expenses as a percentage of revenue in the Advertising and Communications Group for

the years ended December 31, 2016 and 2015 was as follows:

Advertising and Communications Group

2016

2015

Change

$

% of
Revenue

$

% of
Revenue

$

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . $1,385.8

(Dollars in Millions)
$1,326.3

$ 59.5

4.5%

Operating expenses

Cost of services sold . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . .
Depreciation and amortization . . . . . . . .
. . . . . . . . . . . . . .
Goodwill impairment

Operating proﬁt

. . . . . . . . . . . . . . . . . . . $

936.1
263.7
44.9
48.5
$1,293.2
92.5

67.6%
19.0%
3.2%
3.5%

879.7
258.8
50.4
—
93.3% $1,189.0
6.7% $ 137.3

66.3%
19.5%
3.8%
—%

56.4
4.9
(5.6)
48.5
89.6% $104.3
10.4% $ (44.7)

6.4%
1.9%
(11.1)%
NA
8.8%
(32.6)%

The change in the categories of expenses as a percentage of revenue in the Advertising and

Communications Group for the years ended December 31, 2016 and 2015 was as follows:

Advertising and Communications Group

2016

2015

Change

$

% of
Revenue

$

% of
Revenue

$

%

Direct costs(1) . . . . . . . . . . . . . . . . . . . . . $ 212.3
Staff costs(2) . . . . . . . . . . . . . . . . . . . . . .
781.9
179.2
Administrative . . . . . . . . . . . . . . . . . . . .
8.0
Deferred acquisition consideration . . . . . . .
18.5
Stock-based compensation . . . . . . . . . . . .
44.9
Depreciation and amortization . . . . . . . . . .
48.5
Goodwill impairment . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . $1,293.2
Total operating expenses

(Dollars in Millions)

15.3% $ 195.3
732.4
56.4%
159.4
12.9%
36.3
0.6%
15.1
1.3%
3.2%
50.4
—
3.5%
93.3% $1,189.0

14.7% $ 17.0
49.5
55.2%
19.8
12.0%
(28.4)
2.7%
3.4
1.1%
(5.6)
3.8%
48.5
—%
89.6% $104.3

8.7%
6.8%
12.4%
(78.1)%
22.7%
(11.1)%
NA
8.8%

(1) Excludes staff costs.
(2) Excludes stock-based compensation and is comprised of amounts reported in both cost of services and

office and general expenses.

26

Operating proﬁt for the Advertising and Communications Group for the year ended December 31, 2016

was $92.5 million, compared to $137.3 million for the year ended December 31, 2015. Operating margins
decreased from 10.4% in 2015 to 6.7% in 2016. The decrease in operating proﬁt and margin was largely due
to the goodwill impairment charge of $48.5 million, and increases in staff costs as a percentage of revenue,
partially offset by decreased deferred acquisition consideration expense.

Direct costs increased by $17.0 million, or 8.7%, and as a percentage of revenue increased from 14.7%

for the year ended December 31, 2015 to 15.3% for the year ended December 31, 2016. This increase was
largely due to an acquisition during the year.

Staff costs increased by $49.5 million, or 6.8%, and as a percentage of revenue increased from 55.2% for

the year ended December 31, 2015 to 56.4% for the year ended December 31, 2016. The increase in staff
costs was due to increased headcount driven by certain Partner Firms to support the growth of their
businesses, as well as additional increases from acquisitions. The increase in staff costs as a percentage of
revenue, was due to an increase in staffing levels in advance of revenue at certain Partner Firms, as well as
slower reductions in staffing at other Partner Firms.

Administrative costs increased year over year and as a percentage of revenue primarily due to higher
occupancy expenses and other general and administrative expenses. These increases were incurred to support
the growth and expansion of certain Partner Firms, as well as some real estate consolidation initiatives.

Deferred acquisition consideration was an expense of $8.0 million for the year ended December 31,
2016, compared to expense of $36.3 million for the year ended December 31, 2015. The decrease in deferred
acquisition consideration expense was due to the aggregate under-performance of certain Partner Firms in
2016, as compared to forecasted expectations in comparison to 2015. This decrease was partially offset by
expenses pertaining to amendments to purchase agreements of previously acquired incremental ownership
interests entered into during 2016, as well as increased estimated liability driven by the decrease in the
Company’s estimated future stock price, pertaining to an acquisition in which the Company used its equity as
purchase consideration.

Stock-based compensation remained consistent at approximately 1% of revenue.

Depreciation and amortization expense decreased by $5.6 million primarily due to lower amortization

from intangibles related to prior year acquisitions.

Goodwill impairment of $48.5 million was comprised of $27.9 million relating to an experiential
reporting unit, a partial impairment of goodwill of $1.7 million relating to a non-material reporting unit, and
a partial impairment of goodwill of $18.9 million relating to a strategic communications reporting unit.
(For more information see Note 8 of our consolidated ﬁnancial statements.)

Reportable Segment

Revenue was $1.15 billion for the year ended December 31, 2016, representing an increase of
$45.5 million or 4.1%, compared to revenue of $1.10 billion for the year ended December 31, 2015. This
increase related to revenue from acquisitions of $44.4 million or 4.0%, as well as revenue growth of
$9.1 million or 0.8% excluding the effect of the acquisitions. These increases were partially offset by a
decrease in foreign exchange of $8.0 million or 0.7%.

27

The change in expenses as a percentage of revenue in the Reportable segment for the years ended

December 31, 2016 and 2015 was as follows:

Reportable Segment

2016

2015

Change

$

% of
Revenue

$

% of
Revenue

$

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . $1,147.2

Operating expenses

Cost of services sold . . . . . . . . . . . . . .
. . . . . . . . .
Office and general expenses
Depreciation and amortization . . . . . . . .

775.1
223.8
33.8
$1,032.8
. . . . . . . . . . . . . . . . . . . $ 114.4

Operating proﬁt

(Dollars in Millions)
$1,101.7

$ 45.5

4.1%

724.7
67.6%
208.8
19.5%
3.0%
32.5
90.0% $ 966.1
10.0% $ 135.6

50.4
65.8%
15.0
19.0%
3.0%
1.3
87.7% $ 66.7
12.3% $(21.2)

7.0%
7.2%
4.1%
6.9%
(15.6)%

The change in the categories of expenses as a percentage of revenue in the Reportable segment for

the years ended December 31, 2016 and 2015 was as follows:

Reportable Segment

2016

2015

Change

$

% of
Revenue

$

% of
Revenue

$

%

(Dollars in Millions)

Direct costs(1) . . . . . . . . . . . . . . . . . . . . . $ 148.2
Staff costs(2) . . . . . . . . . . . . . . . . . . . . . .
673.2
156.3
Administrative . . . . . . . . . . . . . . . . . . . .
7.2
Deferred acquisition consideration . . . . . . .
14.1
Stock-based compensation . . . . . . . . . . . .
33.8
Depreciation and amortization . . . . . . . . . .
. . . . . . . . . . . . . $1,032.8
Total operating expenses

12.9% $132.4
634.2
58.7%
138.8
13.6%
18.0
0.6%
10.2
1.2%
32.5
3.0%
90.0% $966.1

12.0% $ 15.8
39.0
57.6%
17.4
12.6%
(10.8)
1.6%
3.9
0.9%
1.3
3.0%
87.7% $ 66.7

11.9%
6.1%
12.6%
(59.9)%
38.2%
4.1%
6.9%

(1) Excludes staff costs.
(2) Excludes stock-based compensation and is comprised of amounts reported in both cost of services and

office and general expenses.

Operating proﬁt for the Reportable segment for the year ended December 31, 2016 was $114.4 million,

compared to $135.6 million for the year ended December 31, 2015. Operating margins decreased from 12.3%
in 2015 to 10.0% in 2016. The decrease in operating proﬁt and margin was largely due to increases in staff
costs as a percentage of revenue as well as administrative costs, partially offset by decreased deferred
acquisition consideration expense.

Direct costs remained consistent as a percentage of revenue at approximately 13%, slight year-over-year
increase due to an acquisition completed during the year of a ﬁrm with a high component of direct costs, as
well as increases in pass-through costs incurred on clients’ behalf, from some of the Company’s Partner Firms
acting as Principal verses Agent.

Staff costs increased by $39.0 million, or 6.1%, and as a percentage of revenue increased from 57.6% for

the year ended December 31, 2015 to 58.7% for the year ended December 31, 2016. The increase in staff
costs was due to increased headcount driven by certain Partner Firms to support the growth of their
businesses, as well as additional contributions from acquisitions. The increase in staff costs as a percentage of
revenue was due to an increase in staffing levels in advance of revenue at certain Partner Firms, as well as
slower reductions in staffing at other Partner Firms.

Administrative costs increased year over year and as a percentage of revenue primarily due to higher
occupancy expenses and other general and administrative expenses. These increases were incurred in 2016 to
support the growth and expansion of certain Partner Firms, as well as some real estate consolidation
initiatives.

28

Deferred acquisition consideration was an expense of $7.2 million for the year ended December 31,
2016, compared to expense of $18.0 million for the year ended December 31, 2015. The decrease in deferred
acquisition consideration expense was due to the aggregate under-performance of certain Partner Firms in
2016 as compared to forecasted expectations in comparison to 2015 aggregate out-performance as compared
to forecasted expectations. This decrease was partially offset by expenses pertaining to an amendment to a
purchase agreement of previously acquired incremental ownership interest entered into during 2016, as well as
increased estimated liability driven by the decrease in the company’s estimated future stock price, pertaining
to an equity funded acquisition.

Stock-based compensation remained consistent as a percentage of revenue at approximately 1%.

Depreciation and amortization expense also remained consistent as a percentage of revenue at

approximately 3%.

All Other

Revenue was $238.6 million for the year ended December 31, 2016, representing an increase of
$14.0 million or 6.2%, compared to revenue of $224.6 million for the year ended December 31, 2015. This
increase related to revenue from acquisitions of $6.7 million or 3.0%, as well as revenue growth of
$10.8 million or 4.8% excluding the effect of the acquisitions. These increases were partially offset by a
decrease in foreign exchange of $3.0 million or 1.3%, as well as disposition adjustment of $0.5 million
or 0.2%.

The change in expenses as a percentage of revenue in the All Other segment for the years ended

December 31, 2016 and 2015 was as follows:

All Other

2016

2015

Change

$

% of
Revenue

$

% of
Revenue

$

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses

Cost of services sold . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . .
Depreciation and amortization . . . . . . . .
. . . . . . . . . . . . . .
Goodwill impairment

Operating proﬁt (loss)

. . . . . . . . . . . . . . .

$238.6

161.0
39.9
11.0
48.5
$260.4
$ (21.8)

(Dollars in Millions)
$224.6

$ 14.0

6.2%

67.5%
16.7%
4.6%

155.0
50.0
17.9
20.3% $ —
109.1% $222.9
1.7

(9.1)% $

69.0%
22.3%
8.0%
—%

6.0
(10.1)
(6.9)
48.5
99.2% $ 37.5
0.8% $(23.5)

3.9%
(20.2)%
(38.6)%
NA
16.8%
(1388.3)%

The change in the categories of expenses as a percentage of revenue in the All Other segment for

the years ended December 31, 2016 and 2015 was as follows:

All Other

2016

2015

Change

$

% of
Revenue

$

% of
Revenue

$

%

(Dollars in Millions)

Direct costs(1) . . . . . . . . . . . . . . . . . . . . .
Staff costs(2) . . . . . . . . . . . . . . . . . . . . . .
Administrative . . . . . . . . . . . . . . . . . . . .
Deferred acquisition consideration . . . . . . .
Stock-based compensation . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . .
Goodwill impairment . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .
Total operating expenses

$ 64.1
108.8
22.9
0.8
4.3
11.0
48.5
$260.4

26.9% $ 62.9
98.2
45.6%
20.6
9.6%
18.4
0.3%
4.8
1.8%
17.9
4.6%
20.3% $ —
109.1% $222.9

28.0% $ 1.2
10.6
43.7%
2.3
9.2%
(17.6)
8.2%
(0.5)
2.1%
(6.9)
8.0%
48.5
—%
99.2% $ 37.6

1.9%
10.8%
11.2%
(95.8)%
(10.4)%
(38.4)%
NA
16.9%

(1) Excludes staff costs.
(2) Excludes stock-based compensation and is comprised of amounts reported in both cost of services and

office and general expenses.

29

Operating proﬁt for the All Other segment for the year ended December 31, 2016 was a loss of

$21.8 million, compared to proﬁt of $1.7 million for the year ended December 31, 2015. Operating margins
declined from 0.8% in 2015 to a negative 9.1% in 2016. The decrease in operating proﬁt and margin was
largely due to the goodwill impairment charge of $48.5 million, partially offset by decreased deferred
acquisition consideration expense.

Direct costs increased by $1.2 million, or 1.9%, and as a percentage of revenue decreased from 28.0%

for the year ended December 31, 2015 to 26.9% for the year ended December 31, 2016. This decrease as
a percentage of revenue was due to a decline in pass-through costs incurred on clients’ behalf from some of
the Company’s Partner Firms acting as principal verses agent.

Staff costs increased by $10.6 million, or 10.8%, and as a percentage of revenue increased from 43.7%

for the year ended December 31, 2015 to 45.6% for the year ended December 31, 2016. The increase in staff
costs was due to increased headcount driven by certain Partner Firms to support the growth of their
businesses, as well as contributions from a 2015 acquisition. The increase in staff costs as a percentage of
revenue, was due to increased levels of staffing at certain Partner Firms to support their growing businesses.

Administrative costs increased year over year and as a percentage of revenue primarily due to higher
occupancy expenses and other general and administrative expenses. These increases were incurred to support
the growth and expansion of certain Partner Firms.

Deferred acquisition consideration was an expense of $0.8 million for the year ended December 31,
2016, compared to expense of $18.4 million for the year ended December 31, 2015. The decrease in deferred
acquisition consideration expense was due to the 2015 aggregate out performance as compared to forecast
expectations of certain Partner Firms that did not reoccur in 2016.

Stock-based compensation decreased slightly as a percentage of revenue.

Depreciation and amortization expense decreased by $6.9 million primarily due to lower amortization

from intangibles related to prior year acquisitions.

Goodwill impairment of $48.5 million in the aggregate was comprised of a partial impairment of
goodwill of $27.9 million relating to an experiential reporting unit, a partial impairment of goodwill of
$18.9 million relating to a strategic communications reporting unit, and a partial impairment of goodwill of
$1.7 million relating to a non-material reporting unit. Refer to Note 8 of the Notes to the Consolidated
Financial Statements included herein for additional information.

Corporate Group

The change in operating expenses for the years ended December 31, 2016 and 2015 was as follows:

Corporate

Staff costs(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses

2016

$27.8
12.2
2.5
1.6
$44.1

Variance

$

2015
(Dollars in Millions)
$(14.6)
$42.4
(6.1)
18.2
(0.2)
2.7
(0.2)
1.8
$(21.1)
$65.2

%

(34.4)%
(33.3)%
(7.8)%
(10.7)%
(32.3)%

(1) Excludes stock-based compensation.

Total operating expenses related to the Corporate Group’s operations decreased by $21.1 million to

$44.1 million for the year ended December 31, 2016, compared to $65.2 million for the year ended
December 31, 2015.

30

Staff costs decreased on a year-over-year basis by $14.6 million, or 34.4%. The decrease was primarily

related to a 2015 one-time charge of $5.8 million for the balance of prior cash bonus award amounts that
were paid to the former Chief Executive Officer (‘‘CEO’’) and Chief Accounting Officer (‘‘CAO’’) but will
not be recovered pursuant to the repayment terms of the applicable Separation Agreements. In addition, there
was lower executive compensation expense in 2016.

Administrative costs decreased by $6.1 million primarily due to 2016 reductions in the following

categories: (1) legal fees related to the class-action litigation and SEC investigation of $9.6 million,
(2) advertising and promotional expenses of $1.4 million, (3) professional fees of $1.0 million, (4) travel and
entertainment expenses of $0.3 million (5) occupancy costs of $0.6 million and (6) various other
administrative costs of $1.1 million. In addition, the Company received $5.9 million of insurance proceeds for
the year ended December 31, 2016 compared to $1.0 million for the year ended December 31, 2015 relating
to the class-action litigation and SEC investigation. These reductions in administrative costs and receipt of
insurance proceeds were partially offset by the $11.3 million of perquisite reimbursements from the former
CEO received for the year ended December 31, 2015 and the one-time SEC civil penalty payment of
$1.5 million for the year ended December 31, 2016.

Other Income, Net

Other income, net, decreased by $6.8 million from income of $7.2 million for the year ended

December 31, 2015 to income of $0.4 million for the year ended December 31, 2016. The decrease pertains to
the gain on sale of certain investments completed in 2015 of $6.5 million compared to the gain on sale of
investments of $1.9 million completed in 2016, as well as a loss of $0.8 million related to the sale of
Bryan Mills to the noncontrolling shareholders. In addition, the Company had other income of $0.4 million in
2016 compared to other income of $0.1 million in 2015.

Foreign Exchange

Foreign exchange loss was $0.2 million in 2016 compared to a foreign exchange loss of $39.3 million in

2015. The foreign exchange losses in both 2016 and 2015 primarily relate to U.S. dollar denominated
indebtedness that is an obligation of the Company’s Canadian parent company and were driven by the
appreciation of the U.S. dollar against the Canadian dollar in the period.

Interest Expense, ﬁnance charges, and loss on redemption of notes, net

Interest expense and ﬁnance charges, net, for the year ended December 31, 2016 was $65.9 million, an
increase of $8.0 million over the $57.9 million of interest expense and ﬁnance charges, net, incurred for the
year ended December 31, 2015. This increase was due to higher average outstanding debt in 2016. In
addition, the Company incurred a $33.3 million loss on redemption of the 6.75% Notes in March 2016.

Income Tax Expense (Beneﬁt)

Income tax beneﬁt for the year ended December 31, 2016 was $7.3 million compared to an expense of

$5.7 million for the year ended December 31, 2015. The Company’s effective rate in 2016 and 2015 was
lower than the statutory rate due to losses in certain tax jurisdictions where a valuation allowance was deemed
necessary.

The Company’s U.S. operating units are generally structured as limited liability companies, which are

treated as partnerships for tax purposes. The Company is only taxed on its share of proﬁts, while
noncontrolling holders are responsible for taxes on their share of proﬁts.

Equity in Earnings (Losses) of Non-Consolidated Affiliates

Equity in earnings (losses) of non-consolidated affiliates represents the income attributable to

equity-accounted affiliate operations. For the year ended December 31, 2016, the Company recorded a loss of
$0.3 million compared to earnings of $1.1 million for the year ended December 31, 2015.

Noncontrolling Interests

The effects of noncontrolling interests was $5.2 million for the year ended December 31, 2016, a

decrease of $3.9 million from the $9.1 million for the year ended December 31, 2015. This decrease related to
an increase in ownership in Partner Firms where there are noncontrolling shareholders.

31

Discontinued Operations

The loss, net of taxes, from discontinued operations was $6.3 million, for the year ended December 31,

2015. There was no impact for the year ended December 31, 2016.

Net Loss Attributable to MDC Partners Inc.

As a result of the foregoing, the net loss attributable to MDC Partners Inc. for the year ended

December 31, 2016 was $47.9 million or a loss of $0.93 per diluted share, compared to a net loss of
$37.4 million, or $0.75 per diluted share reported for the year ended December 31, 2015.

Year Ended December 31, 2015 Compared to Year Ended December 31, 2014

Revenue was $1.33 billion for the year ended December 31, 2015, representing an increase of
$102.7 million, or 8.4%, compared to revenue of $1.22 billion for the year ended December 31, 2014.
Revenue from acquisitions for 2015 was $45.8 million or 3.7%, inclusive of a $0.8 million contribution to
organic revenue growth. Revenue from acquisitions was composed of $32.0 million pertaining to acquisitions
completed in 2014 and $13.8 million relating to acquisitions completed in 2015. Excluding the effect of the
acquisitions and disposition, revenue growth was $85.9 million or 7.0%, partially offset by a foreign exchange
impact of $28.9 million or 2.4%.

Operating proﬁt for the year ended 2015 was $72.1 million, compared to $87.7 million in 2014.

Operating proﬁt decreased by $18.5 million in the Advertising and Communications Group. Corporate
operating expenses decreased by $2.9 million in 2015.

Loss from continuing operations was $22.0 million in 2015, compared to income of $4.1 million in 2014.

This decrease of $26.1 million was primarily attributable to (1) a decrease in operating proﬁts of
$15.6 million, primarily due to increased deferred acquisition expense of $19.9 million, (2) an increase in
foreign exchange loss of $20.8 million, (3) an increase in net interest expense of $2.6 million, (4) offset by a
decrease in income tax expense of $6.7 million and (5) an increase in other income, net, of $6.5 million.

Advertising and Communications Group

Revenue was $1.33 billion for the year ended December 31, 2015, representing an increase of
$102.7 million, or 8.4%, compared to revenue of $1.22 billion for the year ended December 31, 2014.
Revenue from acquisitions for 2015 was $45.8 million or 3.7%, inclusive of a $0.8 million contribution to
organic revenue growth. Excluding the effect of the acquisitions and disposition, revenue growth was
$85.9 million or 7.0%, partially offset by a foreign exchange impact of $28.9 million or 2.4%.

The Company’s revenue growth was attributable to new client wins and increased spend by existing

clients. There was broad strength across most disciplines, with growth led by the Company’s integrated
advertising agencies, and media buying and planning platform, offset by a decline in the Company’s
promotions and experiential businesses. The promotions and experiential businesses were impacted by
decreased billable pass-through costs incurred on the client’s behalf from the Company acting as principal
which was due to a different mix of programs that had a smaller component of billable pass-through costs as
compared to 2014. The Comapny’s strongest client sectors were automobile, technology, consumer products,
and healthcare, while revenue in the the ﬁnancial and retail sectors declined.

Revenue growth was driven by the Company’s business in the North American region primarily

consisting of revenue from acquisitions of $33.5 million or 2.7%, as well as revenue growth excluding
acquisitions of $58.1 million or 4.7% from the United States, partially offset by foreign exchange impact of
$20.6 million or 1.7% in Canada. The revenue growth derived outside of the North American region was
comprised of revenue from acquisitions of $10.9 million or 0.9%. Revenue growth excluding acquisitions was
$29.9 million or 2.4%, partially offset by foreign exchange impact of $8.3 million or 0.7%. In 2015,
approximately 8.5% of the Company’s total revenue came from outside of North America, up from
approximately 6.5% in 2014.

32

The Company also utilizes a non-GAAP metric called organic revenue growth (decline), deﬁned in
Item 7. For the year ended December 31, 2015 organic revenue growth was $86.7 million or 7.1%, of which
$85.9 million pertained to Partner Firms which the Company has held throughout each of the comparable
periods presented, while the remaining $0.8 million were contributions from acquisitions. The increase in
revenue was also a result of non-GAAP acquisition (disposition) net adjustments of $46.3 million or 3.8%,
which was partially offset by a foreign exchange impact of $30.2 million or 2.5%.

The components of the change in revenues for the year ended December 31, 2015 are as follows:

Advertising and
Communications
Group

2014
Revenue

United States . . $ 993.5
150.4
Canada . . . . . .
Other . . . . . . .
79.6
. . . . . . . $1,223.5
Total

Organic
Revenue
Growth
(Decline)

Foreign
Exchange

2015 Non-GAAP Activity
Non-GAAP
Acquisitions
(Dispositions),
net
(Dollars in Millions)
$28.2
1.4
16.7
$46.3

$ —
(20.6)
(9.6)
$(30.2)

$63.4
(2.1)
25.4
$86.7

Change

Non-GAAP
Acquisitions
(Dispositions),
net

Organic
Revenue
Growth
(Decline)

Total
Revenue

2015
Revenue

Foreign
Exchange

$1,085.1
129.0
112.2
$1,326.3

—%
(13.7)%
(12.1)%
(2.5)%

2.8%
0.9%
21.0%
3.8%

6.4%
9.2%
(1.4)% (14.2)%
40.8%
31.9%
8.4%
7.1%

The below is a reconciliation by segment between the non-GAAP acquisitions (dispositions), net to

revenue from acquired businesses included in the Statement of Operations for the year ended
December 31, 2015:

Revenue from acquisitions (dispositions), net(1)
Foreign exchange impact
Deductions from (contributions to) organic revenue growth

. . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .

(decline)(2)

Non-GAAP acquisitions (dispositions), net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . .

Reportable
Segment

$31.4
1.3

4.9
$37.6

All Other
(Dollars in Millions)
$14.4
—

Total

$45.8
1.3

(5.7)
$ 8.7

(0.8)
$46.3

(1) For the year ended December 31, 2015, revenue from acquisitions was comprised of $32.0 million from

2014 acquisitions and $13.8 million from 2015 acquisitions.

(2) Deductions from (contributions to) organic revenue growth (decline) represents the change in revenue,

measured on a constant currency basis, relative to the comparable pre-acquisition period for acquired
businesses that is included in the Company’s organic revenue growth (decline) calculation.

The geographic mix in revenues for the years ended December 31, 2015 and 2014 are as follows:

Advertising and Communications Group
United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

2015
81.8%
9.7%
8.5%

2014
81.2%
12.3%
6.5%

The Company’s business outside of North America continued to be a driver of growth for the overall
company, with organic revenue growth of 31.9%, primarily driven by new client wins and increased spend
from existing clients as we extended the Company’s capabilities into new markets throughout Europe, Asia,
and to a lesser degree, South America. Additional revenue growth came from multiple acquisitions of ﬁrms
that helped us expand the Company’s capabilities in the advertising, public relations, and mobile development
areas.

The adverse currency impact was primarily due to the weakening of the Canadian dollar, the British

Pound, and the Euro against the U.S. dollar.

33

The change in expenses as a percentage of revenue in the Advertising and Communications Group for

the years ended December 31, 2015 and 2014 was as follows:

Advertising and Communications Group

2015

2014

Change

$

% of
Revenue

$

% of
Revenue

$

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . $1,326.3
Operating expenses

Cost of services sold . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . .
Depreciation and amortization . . . . . . . .

879.7
258.8
50.4
1,189.0
. . . . . . . . . . . . . $ 137.3

Operating proﬁt (loss)

(Dollars in Millions)
$1,223.5

$102.7

8.4%

66.3%
798.5
19.5%
223.8
45.4
3.8%
89.6% 1,067.7
10.4% $ 155.8

81.2
65.3%
35.0
18.3%
5.1
3.7%
87.3%
121.3
12.7% $ (18.5)

10.2%
15.7%
11.2%
11.4%
(11.9)%

The change in the categories of expenses as a percentage of revenue in the Advertising and

Communications Group for the years ended December 31, 2015 and 2014 was as follows:

Advertising and Communications Group

2015

2014

Change

$

% of
Revenue

$

% of
Revenue

$

%

Direct costs(1) . . . . . . . . . . . . . . . . . . . . . $ 195.3
Staff costs(2) . . . . . . . . . . . . . . . . . . . . . .
732.4
159.4
Administrative . . . . . . . . . . . . . . . . . . . .
36.3
Deferred acquisition consideration . . . . . . .
15.1
Stock-based compensation . . . . . . . . . . . .
50.4
Depreciation and amortization . . . . . . . . . .
. . . . . . . . . . . . . $1,189.0
Total operating expenses

(Dollars in Millions)

14.7% $ 192.7
652.8
55.2%
148.3
12.0%
16.5
2.7%
12.0
1.1%
45.4
3.8%
89.6% $1,067.7

2.5
15.8% $
79.6
53.4%
11.1
12.1%
19.9
1.3%
3.0
1.0%
5.1
3.7%
87.3% $121.3

1.3%
12.2%
7.5%
120.7%
25.1%
11.2%
11.4%

(1) Exclude staff costs.
(2) Excludes stock-based compensation and is comprised of amounts reported in both cost of services and

office and general expenses.

Operating proﬁt for the Advertising and Communications Group in 2015 was $137.3 million compared to

$155.8 million for 2014, with operating margins declining by approximately 240 basis points from 12.7% to
10.4%. The decrease in operating proﬁt and margins was largely due to increases in staff costs as a percentage
of revenue, an increase in expenses pertaining to deferred acquisition consideration adjustments, partially
offset by a decrease in direct costs as a percentage of revenue.

Direct costs increased by $2.5 million, or 1.3%, and as a percentage of revenue declined from 15.8% to

14.7% as pass-through costs incurred on the clients’ behalf decreased, most notably in the promotions and
experiential businesses in conjunction with their revenue decline.

Staff costs increased by $79.6 million, or 12.2%, and as a percentage of revenue increased from 53.4% in

2014 to 55.2% in 2015. Headcount increased in areas directly servicing clients as well as in administrative
rolls, in order to support Partner Firm growth. This increase was primarily attributable to headcount
expansion. In addition, severance costs increased approximately $6.0 million from 2014 to 2015.

Deferred acquisition consideration expense increased $19.9 million or 120.7% from $16.5 million in 2014

to $36.3 million in 2015. The aggregate out performance of certain Partner Firms as compared to forecasted
expectations was at a higher magnitude as compared to the 2014 aggregate out performance as compared to
forecasted expectations.

Stock-based compensation increased by $3.0 million but was consistent at approximately 1.0% of

revenue.

34

Depreciation and amortization expense increased by $5.1 million primarily due to the impact of

acquisitions.

Reportable Segment

Revenue was $1.10 billion for the year ended December 31, 2015, representing an increase of

$110.4 million or 11.1%, compared to revenue of $991.2 million for the year ended December 31, 2014. This
increase related to revenue from acquisitions of $31.4 million or 3.2%, as well as revenue growth of
$98.7 million or 10.0% excluding the effect of the acquisitions. These increases were partially offset by a
decrease in foreign exchange of $19.7 million or 2.0%.

The change in expenses as a percentage of revenue in the Reportable segment for the years ended

December 31, 2015 and 2014 was as follows:

Reportable Segment

2015

2014

Change

$

% of
Revenue

$

% of
Revenue

$

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . $1,101.7
Operating expenses

Cost of services sold . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . .
Depreciation and amortization . . . . . . . .

724.7
208.8
32.5
$ 966.1
. . . . . . . . . . . . . . . . . . . $ 135.6

Operating proﬁt

(Dollars in Millions)
$991.2

$110.4

11.1%

65.8%
19.0%
3.0%

631.6
188.8
30.6
87.7% $851.0
12.3% $140.2

63.7%
19.0%
3.1%

93.1
20.1
1.9
85.9% $115.1
14.1% $ (4.6)

14.7%
10.6%
6.1%
13.5%
(3.3)%

The change in the categories of expenses as a percentage of revenue in the Reportable segment for

the years ended December 31, 2015 and 2014 was as follows:

Reportable Segment

2015

2014

Change

$

% of
Revenue

$

% of
Revenue

$

%

Direct costs(1) . . . . . . . . . . . . . . . . . . . . .
Staff costs(2) . . . . . . . . . . . . . . . . . . . . . .
Administrative . . . . . . . . . . . . . . . . . . . .
Deferred acquisition consideration . . . . . . .
Stock-based compensation . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . .
. . . . . . . . . . . . .
Total operating expenses

$132.4
634.2
138.8
18.0
10.2
32.5
$966.1

(Dollars in Millions)

12.0% $110.8
561.4
57.6%
128.5
12.6%
11.2
1.6%
8.6
0.9%
30.6
3.0%
87.7% $851.0

11.2% $ 21.6
72.8
56.6%
10.3
13.0%
6.8
1.1%
1.7
0.9%
1.9
3.1%
85.9% $115.1

19.5%
13.0%
8.0%
61.0%
19.5%
6.1%
13.5%

(1) Excludes staff costs.
(2) Excludes stock-based compensation and is comprised of amounts reported in both cost of services and

office and general expenses.

Operating proﬁt for the Reportable segment for the year ended December 31, 2015 was $135.6 million,

compared to $140.2 million for the year ended December 31, 2014. Operating margins from 14.1% in 2014 to
12.3% in 2015. The decrease in operating proﬁt and margin was largely due to increases in staff costs as
a percentage of revenue, as well as increases in direct costs and deferred acquisition consideration expenses.

Direct costs increased $21.6 million or 19.5%, and as a percentage of revenue increased from 11.2% to

12.0% primarily due to the full year contribution of an acquisition with a high component of direct costs
completed in the second half of 2014.

Staff costs increased by $72.8 million, or 13.0%, and as a percentage of revenue increased from 56.6%

for the year ended December 31, 2014 to 57.6% for the year ended December 31, 2015. The increase in staff
costs was due to increased headcount driven by certain Partner Firms to support the growth of their
businesses, as well as additional contributions from acquisitions. The increase in staff costs as a percentage of

35

revenue was due to an increase in staffing levels in advance of revenue at certain Partner Firms, as well as
slower staffing decreases at other Partner Firms.

Deferred acquisition consideration was an expense of $18.0 million for the year ended December 31,
2015, compared to an expense of $11.2 million for the year ended December 31, 2014. The increase was due
to larger out-performance relative to forecasted expectations of certain Partner Firms as compared to 2014.

Stock-based compensation remained consistent as a percentage of revenue at approximately 1%.

Depreciation and amortization expense also remained consistent as a percentage of revenue at

approximately 3%.

All Other

Revenue was $224.6 million for the year ended December 31, 2015, representing a decrease of
$7.7 million or 3.3%, compared to revenue of $232.3 million for the year ended December 31, 2014. This
decrease related to revenue decline of $12.9 million or 5.5% excluding the effect of the acquisitions, as well
as a decrease in foreign exchange of $9.2 million or 4.0%. These decreases were partially offset by revenue
from acquisitions of $14.4 million or 6.2%.

The change in expenses as a percentage of revenue in the All Other for the years ended December 31,

2015 and 2014 was as follows:

All Other

2015

2014

Change

$

% of
Revenue

$

% of
Revenue

$

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . .
Operating Expenses

Cost of services sold . . . . . . . . . . . . . .
Office and general expenses
. . . . . . . . .
Depreciation and amortization . . . . . . . .

Operating proﬁt

. . . . . . . . . . . . . . . . . . .

$224.6

155.0
50.0
17.9
$222.9
1.7
$

(Dollars in Millions)
$232.3

$ (7.7)

(3.3)%

166.9
69.0%
35.0
22.3%
8.0%
14.8
99.2% $216.7
0.8% $ 15.6

(11.9)
71.8%
14.9
15.1%
6.4%
3.2
93.3% $ 6.2
6.7% $(13.9)

(7.1)%
42.7%
21.6%
2.9%
(89.1)%

The change in the categories of expenses as a percentage of revenue in the All Other segment for

the years ended December 31, 2015 and 2014 was as follows:

All Other

2015

2014

Change

$

% of
Revenue

$

% of
Revenue

$

%

Direct costs(1) . . . . . . . . . . . . . . . . . . . . .
Staff costs(2) . . . . . . . . . . . . . . . . . . . . . .
Administrative . . . . . . . . . . . . . . . . . . . .
Deferred acquisition consideration . . . . . . .
Stock-based compensation . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . .
. . . . . . . . . . . . .
Total operating expenses

$ 62.9
98.2
20.6
18.4
4.8
17.9
$222.9

(Dollars in Millions)

28.0% $ 81.9
91.4
43.7%
19.8
9.2%
5.3
8.2%
3.5
2.1%
8.0%
14.8
99.2% $216.7

35.3% $(19.0)
6.8
39.3%
0.8
8.5%
13.1
2.3%
1.4
1.5%
6.4%
3.2
93.3% $ 6.2

(23.2)%
7.5%
4.1%
246.3%
38.9%
21.6%
2.9%

(1) Excludes staff costs.
(2) Excludes stock-based compensation and is comprised of amounts reported in both cost of services and

office and general expenses.

36

Operating proﬁt for the All Other segment for the year ended December 31, 2015 was $1.7 million,
compared to $15.6 million for the year ended December 31, 2014. Operating margins decreased from 6.7% in
2014 to 0.8% in 2015. The decrease in operating proﬁt and margin was largely due to increases in staff costs
as a percentage of revenue and an increase in deferred acquisition consideration expenses, partially offset by a
decrease in direct costs.

Direct costs decreased by $19.0 million, or 23.2%, and as a percentage of revenue declined from 35.3%
to 28.0% as pass-through costs incurred on the clients’ behalf decreased, most notably in the promotions and
experiential businesses in conjunction with their revenue decline.

Staff costs increased by $6.8 million, or 7.5%, and as a percentage of revenue increased from 39.3% for

the year ended December 31, 2014 to 43.7% for the year ended December 31, 2015. The increase in staff
costs was primarily due to additional contributions from an acquisition, in addition to increased headcount
driven by certain Partner Firms to support the growth of their businesses. The increase in staff costs as
a percentage of revenue was due to an increase in staffing levels in advance of revenue at certain Partner
Firms, as well as slower staffing decreases at other Partner Firms.

Deferred acquisition consideration was an expense of $18.4 million for the year ended December 31,

2015, compared to an expense of $5.3 million for the year ended December 31, 2014. The increase was due
to larger out-performance relative to forecasted expectations of certain Partner Firms as compared to 2014.

Stock-based compensation remained consistent as a percentage of revenue at approximately 2%.

Depreciation and amortization expense increased by $3.2 million or 21.6% driven by an acquisition

completed during 2015.

Corporate Group

The change in operating expenses for the years ended December 31, 2015 and 2014 was as follows:

Corporate Group

Staff costs(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses

(1) Excludes stock-based compensation.

Variance

2015

$42.4
18.2
2.7
1.8
$65.2

$

2014
(Dollars in Millions)
$ 4.5
$37.9
(4.5)
22.7
(2.9)
5.7
—
1.8
$(2.9)
$68.1

%

11.9%
(19.7)%
(51.6)%
(0.6)%
(4.3)%

Total operating expenses related to the Corporate Group’s operations decreased by $2.9 million to

$65.2 million in 2015, compared to $68.1 million in 2014.

First, the increase in staff costs was due to a one-time charge of $5.8 million in 2015 for the balance of
the prior year cash bonus awards that were previously paid to the Company’s former CEO and former CAO,
but will not be recovered pursuant to the repayment terms of the applicable Separation Agreements. This
one-time charge was offset by a general reduction of staff costs of $1.3 million in 2015, and a reduction in
stock-based compensation expense of $2.9 million in 2015, each as compared to 2014.

Second, there was a meaningful decrease in administrative costs of $4.5 million in 2015, which was due

to the following cost reductions as compared to 2014: (i) travel and entertainment expenses of $2.8 million,
(ii) advertising and promotional expenses of $2.5 million, (iii) legal expenses of $1.1 million (excluding legal
fees related to the ongoing SEC inquiry), and (iv) various other administrative expenses of $0.6 million. The
foregoing reductions in administrative costs were impacted by other one-time items, including the following:
(a) a reduction in administrative costs of $11.3 million as a result of repayments the Company received from
the Company’s former CEO; (b) incurrence of $12.7 million of legal fees related to the ongoing SEC inquiry
(net of $1.0 million insurance proceeds); and (c) the write off of certain assets related to the termination of the
former CEO and former CAO of $1.1 million.

37

Other Income, Net

Other income, net, increased by $6.5 million from income of $0.7 million in 2014 to income of
$7.2 million in 2015. The increase related to the 2015 gain on sale of certain equity and cost method
investments.

Foreign Exchange

The foreign exchange loss was $39.3 million for 2015, compared to a loss of $18.5 million recorded in

2014. This unrealized loss was due primarily to the ﬂuctuation in the U.S. dollar during 2015 and 2014
compared to the Canadian dollar relating to the Company’s U.S. dollar denominated intercompany balances
with its Canadian subsidiaries.

Interest Expense and Finance Charges, Net

Interest expense and ﬁnance charges, net for 2015 were $57.4 million, an increase of $2.6 million over
the $54.8 million of interest expense and ﬁnance charges, net incurred during 2014. The increase in interest
expense in 2015 was due to the issuance of the additional $75 million in principal amount of the 6.75% Notes
in April 2014 and borrowings on the revolver.

Income Tax Expense

Income tax expense in 2015 was $5.7 million compared to $12.4 million for 2014. The Company’s

effective rate was substantially higher than the statutory rate in 2015, primarily due to non-deductible
stock-based compensation, an increase in the valuation allowance, and the effect of the difference in the
U.S. and foreign federal rates compared to the Canadian statutory rate, offset in part by noncontrolling interest
charges. The Company’s effective tax rate was substantially higher than the statutory rate in 2014 due to
non-deductible stock-based compensation, an increase in the Company’s valuation allowance, and the effect of
the differences in the U.S. and foreign federal rates compared to the Canadian statutory rate, offset in part by
noncontrolling interest charges.

The Company’s U.S. operating units are generally structured as limited liability companies, which are

treated as partnerships for tax purposes. The Company is only taxed on its share of proﬁts, while
noncontrolling holders are responsible for taxes on their share of the proﬁts.

Equity in Earnings of Non-Consolidated Affiliates

Equity in non-consolidated affiliates represents the income attributable to equity-accounted affiliate
operations. In 2015, the Company recorded earnings of $1.1 million compared to earnings of $1.4 million
in 2014.

Noncontrolling Interests

The effects of noncontrolling interest was $9.1 million in 2015, an increase of $2.2 million from the
$6.9 million during 2014. This increase related to the overall increase in proﬁts in Partner Firms where there
are noncontrolling shareholders.

Discontinued Operations

The loss net of taxes from discontinued operations for 2015 was $6.3 million, compared to a loss of
$21.3 million in 2014. The decrease in the loss from discontinued operations was due to a goodwill write off
of $15.6 million in 2014 that was included in the loss from discontinued operations as a result of the
Company’s decision to strategically sell the net assets of Accent.

Net Loss Attributable to MDC Partners Inc.

As a result of the foregoing, the net loss attributable to MDC Partners Inc. for 2015 was $37.4 million or

a loss of $0.75 per diluted share, compared to a net loss of $24.1 million or $0.49 per diluted share reported
for 2014.

38

Liquidity and Capital Resources

The following table provides information about the Company’s liquidity position:

Liquidity

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Working capital (deﬁcit)
Cash from operating activities
. . . . . . . . . . . . . . . . .
Cash used in investing activities . . . . . . . . . . . . . . . .
Cash used in ﬁnancing activities . . . . . . . . . . . . . . . .
Ratio of long-term debt to shareholders’ deﬁcit . . . . . .

2016

2014

2015
(In Thousands, Except for Long-Term Debt to
Shareholders’ Equity Ratio)
$ 61,458
$(417,997)
$ 162,805
$ (29,893)
$(190,020)
(1.50)

$ 27,921
$(313,239)
$
5,424
$ (25,196)
$ (15,893)
(1.86)

$ 113,348
$(275,987)
$ 127,523
$ (99,686)
$ (15,428)
(2.09)

As of December 31, 2016, 2015 and 2014, $5.3 million, $5.2 million, and $6.5 million, respectively, of
the Company’s consolidated cash position was held by subsidiaries. Although this amount is available for the
subsidiaries’ use, it does not represent cash that is distributable as earnings to MDC for use to reduce its
indebtedness. It is the Company’s intent through its cash management system to reduce outstanding
borrowings under the Credit Agreement by using available cash.

Working Capital

At December 31, 2016, the Company had a working capital deﬁcit of $313.2 million compared to a
deﬁcit of $418.0 million at December 31, 2015. Working capital deﬁcit decreased by $104.8 million primarily
due to the net proceeds from the issuance of the 6.50% Notes, offset by the redemption of the 6.75% Notes,
payments of deferred acquisition consideration and from a mix shift in the media business. The Company’s
working capital is impacted by seasonality in media buying, amounts spent by clients, and timing of amounts
received from clients and subsequently paid to suppliers. Media buying is impacted by the timing of certain
events, such as major sporting competitions and national holidays, and there can be a quarter to quarter lag
between the time amounts received from clients for the media buying are subsequently paid to suppliers. At
December 31, 2016, the Company had $54.4 million of borrowings outstanding under its Credit Agreement.
The Company includes amounts due to noncontrolling interest holders, for their share of proﬁts, in accruals
and other liabilities. During 2016, 2015 and 2014, the Company made distributions to these noncontrolling
interest holders of $7.8 million, $9.5 million and $6.5 million, respectively. At December 31, 2016,
$4.2 million remains outstanding to be distributed to noncontrolling interest holders over the next
twelve months.

The Company intends to maintain sufficient cash or availability of funds under the Credit Agreement at

any particular time to adequately fund working capital should there be a need to do so from time to time.

Operating Activities

Cash ﬂows provided by continuing operations for 2016 were $5.4 million. This was attributable primarily

to depreciation and amortization of $55.6 million, goodwill impairment of $48.5 million, a loss on the
redemption of the 6.75% Notes of $26.9 million, stock-based compensation of $21.0 million, a net decrease in
other and non-current assets and liabilities of $13.5 million, a decrease in expenditures billable to clients of
$13.0 million, an increase in advanced billings of $11.4 million, adjustments to deferred acquisition
consideration of $8.2 million, and losses of non-consolidated affiliates of $0.3 million. This was partially
offset by a decrease in accounts payable, accruals and other current liabilities of $103.4 million primarily
driven by the timing of payments to suppliers, a loss from continuing operations of $42.7 million, an increase
in accounts receivable of $16.8 million, an increase in prepaid expenses and other current assets of
$13.6 million, foreign exchange of $8.2 million, deferred income taxes of $7.9 million, and a gain on the sale
of assets of $0.4 million.

Cash ﬂows provided by continuing operations for 2015 were $164.1 million. This was attributable

primarily to an increase in accounts payable, accruals and other current liabilities of $76.5 million,
depreciation and amortization of $54.5 million, adjustments to deferred acquisition consideration of
$38.9 million, foreign exchange of $30.2 million, stock-based compensation of $17.8 million, a decrease in
other and non-current assets and liabilities of $4.7 million, deferred income taxes of $1.8 million, and an

39

decrease in prepaid expenses and other current assets of $1.6 million. This was partially offset by an decrease
in advanced billings of $23.5 million, a loss from continuing operations of $22.0 million, a gain on sale of
investments of $6.5 million, an increase in accounts receivable of $4.8 million, an increase in expenditures
billable to clients of $3.9 million, and earnings of non-consolidated affiliates of $1.1 million. Discontinued
operations used cash of $1.3 million.

Cash ﬂows provided by continuing operations for 2014 were $129.4 million. This was attributable

primarily to an increase in accounts payable, accruals and other current liabilities of $51.1 million,
depreciation and amortization of $49.4 million, a decrease in expenditures billable to clients of $23.4 million,
adjustments to deferred acquisition consideration of $18.7 million, stock-based compensation of $17.7 million,
foreign exchange of $14.8 million, deferred income taxes of $11.0 million, and income from continuing
operations of $4.1 million. This was partially offset by an increase in accounts receivable of $35.8 million, a
decrease in advanced billings of $13.8 million, an increase in other and non-current assets and liabilities of
$7.8 million, an increase in prepaid expenses and other current assets of $1.9 million, and earnings of
non-consolidated affiliates of $1.4 million. Discontinued operations used cash of $1.8 million.

Investing Activities

Cash ﬂows used in investing activities were $25.2 million for 2016, compared with $29.9 million for

2015, and $99.7 million in 2014.

In the year ended December 31, 2016, capital expenditures totaled $29.4 million, of which $26.9 million

was incurred by the Reportable segment and $2.5 million was incurred by the All Other segment. These
expenditures consisted primarily of computer equipment, furniture and ﬁxtures, and leasehold improvements.
Additionally, the Company paid $3.8 million for other investments and $2.5 million for deposits on capital
expenditures not yet placed into service. These outﬂows were partially offset by $7.4 million of proﬁt
distributions from non-consolidated affiliates, $2.5 million of net cash acquired from acquisitions and
$0.7 million of proceeds from the sale of assets.

In the year ended December 31, 2015, capital expenditures totaled $23.6 million, of which $21.4 million

was incurred by the Reportable segment, $1.8 million was incurred by the All Other segment, and
$0.4 million was incurred by corporate. These expenditures consisted primarily of computer equipment,
furniture and ﬁxtures, and leasehold improvements. Additionally, the Company paid $24.8 million, net of cash
acquired, for acquisitions and $7.3 million for other investments. These outﬂows were partially offset by
$8.6 million of proceeds from the sale of assets. The Company also received $17.1 million of cash proceeds
in 2015 from the sale of Accent.

In the year ended December 31, 2014, capital expenditures totaled $26.4 million, of which $23.3 million

was incurred by the Reportable segment, $1.8 million was incurred by the All Other segment, and
$1.3 million was incurred by corporate. These expenditures consisted primarily of computer equipment,
furniture and ﬁxtures, and leasehold improvements. Additionally, the Company paid $68.3 million, net of cash
acquired for acquisitions and $6.3 million for other investments. These outﬂows were partially offset by
$3.4 million of proﬁt distributions from non-consolidated affiliates and $0.1 million of proceeds from the sale
of assets and investments. Discontinued operations used cash of $2.1 million in 2014 related to capital
expenditures.

Financing Activities

During the year ended December 31, 2016, cash ﬂows used in ﬁnancing activities were $15.9 million,
and consisted of the redemption of the 6.75% Notes of $735.0 million, a premium paid in connection with
such redemption of $26.9 million including accrued interest through the settlement date, $135.7 million of
acquisition related payments, payment of dividends of $32.9 million, $21.6 million of debt issuance costs paid
in connection with the issuance of the 6.50% Notes, distributions to noncontrolling partners of $7.8 million,
$6.6 million of cash overdrafts, the purchase of treasury shares for income tax withholding requirements of
$3.4 million, and repayments of long-term debt of $0.5 million. These amounts were partially offset by
$900.0 million in proceeds from the issuance of the 6.50% Notes and $54.4 million in net borrowings under
the Credit Agreement.

40

During the year ended December 31, 2015, cash ﬂows used in ﬁnancing activities were $190.0 million,

and consisted of $134.1 million of acquisition related payments, payment of dividends of $42.3 million,
distributions to noncontrolling partners of $9.5 million, the purchase of treasury shares for income tax
withholding requirements of $2.4 million, cash overdrafts of $1.4 million, and repayments of long-term debt
of $0.5 million. These amounts were partially offset by proceeds from other ﬁnancing activities of
$0.2 million.

During the year ended December 31, 2014, cash ﬂows used in ﬁnancing activities were $15.4 million,

and consisted of $78.3 million of acquisition related payments, payment of dividends of $37.7 million,
distributions to noncontrolling partners of $6.5 million, the purchase of treasury shares for income tax
withholding requirements of $5.4 million, deferred ﬁnancing costs of $3.7 million, and repayments of
long-term debt of $0.7 million. These amounts were partially offset by proceeds from the issuance of
additional 6.75% Notes of $78.9 million, cash overdrafts of $37.8 million, and proceeds from other ﬁnancing
activities of $0.1 million.

Total Debt

6.50% Senior Notes Due 2024

On March 23, 2016, MDC entered into an indenture (the ‘‘Indenture’’) among MDC, its existing and
future restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure, the Credit
Agreement, as guarantors (the ‘‘Guarantors’’) and The Bank of New York Mellon, as trustee, relating to the
issuance by MDC of its $900 million aggregate principal amount of 6.50% senior unsecured notes due 2024.
The 6.50% Notes were sold in a private placement in reliance on exceptions from registration under the
’33 Act. The 6.50% Notes bear interest at a rate of 6.50% per annum, accruing from March 23, 2016. Interest
is payable semiannually in arrears on May 1 and November 1 of each year, beginning November 1, 2016. The
6.50% Notes mature on May 1, 2024, unless earlier redeemed or repurchased. The Company received net
proceeds from the offering of the 6.50% Notes equal to approximately $880,000. The Company used the net
proceeds to redeem all of its existing 6.75% Notes, together with accrued interest, related premiums, fees and
expenses and recorded a charge for the loss on redemption of such notes of $33,298, including write offs of
unamortized original issue premium and debt issuance costs. Remaining proceeds were used for general
corporate purposes, including funding of deferred acquisition consideration.

The 6.50% Notes are guaranteed on a senior unsecured basis by all of MDC’s existing and future

restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure, the Credit Agreement.
The 6.50% Notes are unsecured and unsubordinated obligations of MDC and rank (i) equally in right of
payment with all of MDC’s or any Guarantor’s existing and future senior indebtedness, (ii) senior in right of
payment to MDC’s or any Guarantor’s existing and future subordinated indebtedness, (iii) effectively
subordinated to all of MDC’s or any Guarantor’s existing and future secured indebtedness to the extent of the
collateral securing such indebtedness, including the Credit Agreement, and (iv) structurally subordinated to all
existing and future liabilities of MDC’s subsidiaries that are not Guarantors.

MDC may, at its option, redeem the 6.50% Notes in whole at any time or in part from time to time, on

and after May 1, 2019 (i) at a redemption price of 104.875% of the principal amount thereof if redeemed
during the twelve-month period beginning on May 1, 2019, (ii) at a redemption price of 103.250% of the
principal amount thereof if redeemed during the twelve-month period beginning on May 1, 2020, (iii) at a
redemption price of 101.625% of the principal amount thereof if redeemed during the twelve-month period
beginning on May 1, 2021, and (iv) at a redemption price of 100% of the principal amount thereof if
redeemed on May 1, 2022 and thereafter.

Prior to May 1, 2019, MDC may, at its option, redeem some or all of the 6.50% Notes at a price equal to

100% of the principal amount of the 6.50% Notes plus a ‘‘make whole’’ premium and accrued and unpaid
interest. MDC may also redeem, at its option, prior to May 1, 2019, up to 35% of the 6.50% Notes with the
proceeds from one or more equity offerings at a redemption price of 106.50% of the principal amount thereof.

If MDC experiences certain kinds of changes of control (as deﬁned in the Indenture), holders of the
6.50% Notes may require MDC to repurchase any 6.50% Notes held by them at a price equal to 101% of the
principal amount of the 6.50% Notes plus accrued and unpaid interest. In addition, if MDC sells assets under

41

certain circumstances, it must apply the proceeds from such sale and offer to repurchase the 6.50% Notes at a
price equal to 100% of the principal amount plus accrued and unpaid interest.

The Indenture includes covenants that, among other things, restrict MDC’s ability and the ability of its

restricted subsidiaries (as deﬁned in the Indenture) to incur or guarantee additional indebtedness; pay
dividends on or redeem or repurchase the capital stock of MDC; make certain types of investments; create
restrictions on the payment of dividends or other amounts from MDC’s restricted subsidiaries; sell assets;
enter into transactions with affiliates; create liens; enter into sale and leaseback transactions; and consolidate
or merge with or into, or sell substantially all of MDC’s assets to, another person. These covenants are subject
to a number of important limitations and exceptions. The 6.50% Notes are also subject to customary events of
default, including a cross-payment default and cross-acceleration provision.

Redemption of 6.75% Senior Notes Due 2020

On March 23, 2016, the Company redeemed the 6.75% Notes in whole at a redemption price of

103.375% of the principal amount thereof with the proceeds from the issuance of the 6.50% Notes.

Revolving Credit Agreement

On March 20, 2013, MDC, Maxxcom Inc. (a subsidiary of MDC) and each of their subsidiaries party
thereto entered into an amended and restated $225 million senior secured revolving credit agreement due 2018
(the ‘‘Credit Agreement’’) with Wells Fargo Capital Finance, LLC, as agent, and the lenders from time to time
party thereto. Advances under the Credit Agreement will be used for working capital and general corporate
purposes, in each case pursuant to the terms of the Credit Agreement. Capitalized terms used in this section
and not otherwise deﬁned have the meanings set forth in the Credit Agreement.

Effective October 23, 2014, MDC, Maxxcom Inc. and each of their subsidiaries entered into an
amendment of its Credit Agreement. The amendment: (i) expanded the commitments under the facility by
$100 million, from $225 million to $325 million; (ii) extended the date by an additional eighteen months to
September 30, 2019; (iii) reduced the base borrowing interest rate by 25 basis points (the applicable margin
for borrowing is 1.00% in the case of Base Rate Loans and 1.75% in the case of LIBOR Rate Loans); and
(iv) modiﬁed certain covenants to provide the Company with increased ﬂexibility to fund its continued growth
and other general corporate purposes.

Effective May 3, 2016, MDC and its subsidiaries entered into an additional amendment to its Credit

Agreement. The amendment: (i) extends the date by an additional nineteen months to May 3, 2021;
(ii) reduces the base borrowing interest rate by 25 basis points; (iii) provides the Company the ability to
borrow in foreign currencies; and (iv) certain other modiﬁcations to provide additional ﬂexibility in operating
the Company’s business.

Advances under the Credit Agreement bear interest as follows: (a)(i) Non-Prime Rate Loans bear interest

at the Non-Prime Rate and (ii) all other Obligations bear interest at the Prime Rate, plus (b) an applicable
margin. The applicable margin for borrowing is 1.50% in the case of Non-Prime Rate Loans and Prime Rate
Loans that are European Advances, and 0.75% on all other Obligations. In addition to paying interest on
outstanding principal under the Credit Agreement, MDC is required to pay an unused revolver fee of 0.25% to
lenders under the Credit Agreement in respect of unused commitments thereunder.

The Credit Agreement is guaranteed by substantially all of MDC’s present and future subsidiaries, other
than immaterial subsidiaries and subject to customary exceptions. The Credit Agreement includes covenants
that, among other things, restrict MDC’s ability and the ability of its subsidiaries to incur or guarantee
additional indebtedness; pay dividends on or redeem or repurchase the capital stock of MDC; make certain
types of investments; impose limitations on dividends or other amounts from MDC’s subsidiaries; incur
certain liens, sell or otherwise dispose of certain assets; enter into transactions with affiliates; enter into sale
and leaseback transactions; and consolidate or merge with or into, or sell substantially all of MDC’s assets to,
another person. These covenants are subject to a number of important limitations and exceptions. The Credit
Agreement also contains ﬁnancial covenants, including a total leverage ratio, a senior leverage ratio, a ﬁxed
charge coverage ratio and a minimum earnings level (each as more fully described in the Credit Agreement).
The Credit Agreement is also subject to customary events of default.

42

The foregoing descriptions of the Indenture and the Credit Agreement do not purport to be complete and

are qualiﬁed in their entirety by reference to the full text of the agreements.

Debt, net of debt issuance costs, as of December 31, 2016 was $936.4 million, an increase of

$213.4 million, compared with $723.0 million outstanding at December 31, 2015. This increase in debt was a
result of proceeds received from the 6.50% Notes of $900.0 million and net borrowings under the Credit
Agreement of $54.4 million, partially offset by the repayment of the 6.75% Notes of $735.0 million and
additional incremental debt issuance costs, net of amortization of $5.8 million. At December 31, 2016,
approximately $266.2 million of commitments under the Credit Agreement were undrawn.

The Company is currently in compliance with all of the terms and conditions of the Credit Agreement,
and management believes, based on its current ﬁnancial projections, that the Company will be in compliance
with its covenants over the next twelve months.

If the Company loses all or a substantial portion of its lines of credit under the Credit Agreement, or if

the Company uses the maximum available amount under the Credit Agreement, it will be required to seek
other sources of liquidity. If the Company were unable to ﬁnd these sources of liquidity, for example through
an equity offering or access to the capital markets, the Company’s ability to fund its working capital needs
and any contingent obligations with respect to acquisitions and redeemable noncontrolling interests would be
adversely affected.

Pursuant to the Credit Agreement, the Company must comply with certain ﬁnancial covenants including,

among other things, covenants for (i) senior leverage ratio, (ii) total leverage ratio, (iii) ﬁxed charges ratio,
and (iv) minimum earnings before interest, taxes and depreciation and amortization, in each case as such term
is speciﬁcally deﬁned in the Credit Agreement. For the period ended December 31, 2016, the Company’s
calculation of each of these covenants, and the speciﬁc requirements under the Credit Agreement, respectively,
were calculated based on the trailing twelve months as follows:

Total Senior Leverage Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maximum per covenant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Leverage Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maximum per covenant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed Charges Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minimum per covenant
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings before interest, taxes, depreciation and amortization . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minimum per covenant

December 31, 2016
0.28
2.00
5.03
5.50
1.95
1.00
$190.4 million
$105.0 million

These ratios are not based on generally accepted accounting principles and are not presented as
alternative measures of operating performance or liquidity. Some of these measures include, among other
things, pro forma adjustments for acquisitions, one-time charges, and other items, as deﬁned in the Credit
Agreement. They are presented here to demonstrate compliance with the covenants in the Credit Agreement,
as non-compliance with such covenants could have a material adverse effect on the Company.

43

Disclosure of Contractual Obligations and Other Commercial Commitments

The following table provides a payment schedule of present and future obligations. Management
anticipates that the obligations outstanding at December 31, 2016 will be repaid with new ﬁnancing, equity
offerings and/or cash ﬂow from operations (in thousands):

Payments Due by Period

Contractual Obligations
Indebtedness(1)
. . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . .
Operating leases . . . . . . . . . . . . . . . .
Interest on debt . . . . . . . . . . . . . . . . .
Deferred acquisition consideration(2) . . .
Other long-term liabilities . . . . . . . . . .
Total contractual obligations(3) . . . . . . .

Total
$ 954,425
431
391,847
429,040
229,564
14,176
$2,019,483

Less than
1 Year

$

— $
228
57,294
58,520
108,290
5,530
$229,862

1 − 3 Years

3 − 5 Years
— $ 54,425
177
26
92,765
107,303
117,002
117,018
40,822
80,452
7,721
925
$305,965
$312,671

After
5 Years
$ 900,000
—
134,485
136,500
—
—
$1,170,985

Indebtedness includes $54,425 of borrowings under the Credit Agreement due in 2021.

(1)
(2) Deferred acquisition consideration excludes future payments with an estimated fair value of $36,437 that

are contingent upon employment terms as well as ﬁnancial performance and will be expensed as
stock-based compensation over the required retention period. Of this amount, the Company estimates
$3,535 will be paid in less than one year, $11,717 will be paid in one to three years, $18,077 will be
paid in three to ﬁve years, and $3,108 will be paid after ﬁve years.

(3) Pension obligations of $16,257 are not included since the timing of payments are not known.

The following table provides a summary of other commercial commitments (in thousands) at

December 31, 2016:

Other Commercial Commitments
Lines of credit . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Letters of credit
. .
Total Other Commercial Commitments

Total
$ —
$4,360
$4,360

Payments Due by Period

Less than
1 Year
$ —
4,360
$4,360

1 − 3 Years
$—
—
$—

3 − 5 Years
$—
—
$—

After
5 Years
$—
—
$—

For further detail on MDC’s long-term debt principal and interest payments, see Note 11 Debt and
Note 16 Commitments, Contingents and Guarantees of the Company’s consolidated ﬁnancial statements
included in this Form 10-K. See also ‘‘Deferred Acquisition Consideration’’ and ‘‘Other-Balance Sheet
Commitments’’ below.

Capital Resources

At December 31, 2016, there were $54.4 million of borrowings under the Credit Agreement and

$4.4 million of undrawn outstanding letters of credit. Cash and undrawn commitments available to support the
Company’s future cash requirements at December 31, 2016 was approximately $294.1 million.

The Company expects to incur approximately $28.0 million of capital expenditures in 2017. Such capital
expenditures are expected to include leasehold improvements, furniture and ﬁxtures, and computer equipment
at certain of the Company’s operating subsidiaries. The Company intends to maintain and expand its business
using cash from operating activities, together with funds available under the Credit Agreement. Management
believes that the Company’s cash ﬂow from operations, funds available under the Credit Agreement and other
initiatives will be sufficient to meet its ongoing working capital, capital expenditures and other cash needs
over the next twelve months. If the Company spends capital on future acquisitions, management expects that
the Company may need to obtain additional ﬁnancing in the form of debt and/or equity ﬁnancing.

44

Other-Balance Sheet Commitments

Media and Production

The Company’s agencies enter into contractual commitments with media providers and agreements with

production companies on behalf of our clients at levels that exceed the revenue from services. Some of our
agencies purchase media for clients and act as an agent for a disclosed principal. These commitments are
included in accounts payable when the media services are delivered by the media providers. MDC takes
precautions against default on payment for these services and has historically had a very low incidence of
default. MDC is still exposed to the risk of signiﬁcant uncollectible receivables from our clients. The risk of a
material loss could signiﬁcantly increase in periods of severe economic downturn.

Deferred Acquisition Consideration

Acquisitions of a business, or a majority interest of a business, by the Company may include future

additional contingent purchase price obligations payable to the seller, which are recorded as deferred
acquisition consideration liabilities on the Company’s balance sheet at the estimated acquisition date fair value
and are remeasured at each reporting period. These contingent purchase obligations are generally payable
within a one to ﬁve-year period following the acquisition date, and are based on achievement of certain
thresholds of future earnings and, in certain cases, the rate of growth of those earnings. The actual amount
that the Company pays in connection with such contingent purchase obligations may differ materially from
this estimate.

In connection with such contingent purchase obligations, the Company may have the option or, in some
cases, the requirement, to purchase the remaining interest. Generally, the Company’s option or requirement to
purchase the incremental ownership interest coincides with the ﬁnal payment of the purchase price obligation
related to the Company’s initial majority acquisition. If the Company subsequently acquires the remaining
incremental ownership interest, the acquisition fair value of the purchase price, net of any cash paid at
closing, is recorded as a liability, any noncontrolling interests are removed and any difference between the
purchase price and noncontrolling interest is recorded to additional paid-in capital.

The deferred acquisition consideration and redeemable noncontrolling interests are impacted by

(i) present value adjustments to accrete the acquisition date fair value of the obligation to the estimated future
payment amount at the reporting date, (ii) changes in the estimated future payment obligation resulting from
the underlying subsidiary’s ﬁnancial performance, and (iii) amendments to purchase agreements of previously
acquired incremental ownership interests. As it relates to the acquisition of Forsman & Bodenfors AB
completed in 2016, the deferred acquisition is impacted by the market performance of the Company’s stock
price. Redeemable noncontrolling interests are not adjusted below the related initial redemption value.
Signiﬁcant changes in actual results and metrics, such as proﬁt margins and growth rates among others,
relative to expectations would result in a higher or lower redemption value adjustment. In addition, the
deferred acquisition consideration and redeemable noncontrolling interests could be materially impacted by
future acquisition activity, if any, and the particular structure of such acquisitions.

As a result, and due to the factors noted above, the Company does not have a view of the future
trajectory and quantiﬁcation of potential changes in the deferred acquisition consideration and redeemable
noncontrolling interests.

45

The following table presents the changes in the deferred acquisition consideration by segment for

the years ended December 31, 2016 and 2015:

December 31, 2016

December 31, 2015

Reportable
Segment

All Other

Total

Reportable
Segment

All Other

Total

Beginning Balance of contingent

payments . . . . . . . . . . . . . . . . . . . $213,211
Payments(1)
(66,759)
. . . . . . . . . . . . . . . . . . .
Additions(2)
16,132
. . . . . . . . . . . . . . . . . . .
Redemption value adjustments(3)
11,683
. . . . .
Other(4)
(2,360)
. . . . . . . . . . . . . . . . . . . . . .
Foreign translation adjustment . . . . . . .
(1,762)
Ending Balance of contingent

payments . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .

Fixed payments(5)

170,145
3,596
$173,741

$ 93,523 $ 306,734 $112,635
(105,169)
(62,461)
142,800
16,132
20,493
13,930
—
(6,412)
(256)
(461)

(38,410)
—
2,247
(4,052)
1,301

$ 59,592
(14,840)
31,730
21,143
—
(4,102)

$172,227
(77,301)
174,530
41,636
—
(4,358)

54,609
1,214

213,211
32,780
$ 55,823 $ 229,564 $245,991

224,754
4,810

93,523
7,590
$101,113

306,734
40,370
$347,104

(1) For the year ended December 31, 2016, payments include $10.5 million of deferred acquisition

consideration settled through the issuance of 691,559 MDC Class A subordinate voting shares in lieu of
cash.

(2) Additions are the initial estimated deferred acquisition payments of new acquisitions and step-up

transactions completed within that ﬁscal period.

(3) Redemption value adjustments are fair value changes from the Company’s initial estimates of deferred

acquisition payments, including the accretion of present value and stock-based compensation charges
relating to acquisition payments that are tied to continued employment. For the year ended December 31,
2016, redemption value adjustments include $2.4 million of expense related to 100,000 MDC Class A
subordinate voting shares to be issued.

(4) Other is comprised of (i) $2.4 million transfered to shares to be issued related to 100,000 MDC Class A

subordinate voting shares that are contingent on speciﬁc thresholds of future earnings that management
expects to be attained; and, (ii) $4.1 million of contingent payments eliminated through the acquisition of
incremental ownership interests.

(5) The reduction in the ﬁxed payments for the year ended December 31, 2016, was attributable to payments
of approximately $40.1 million, partially offset by redemption value and foreign translation adjustments.

Deferred acquisition consideration excludes future payments with an estimated fair value of $36.4 million

that are contingent upon employment terms as well as ﬁnancial performance and will be expensed as
stock-based compensation over the required retention period. Of this amount, the Company estimates
$3.5 million will be paid in the current year, $11.7 million will be paid in one to three years, $18.1 million
will be paid in three to ﬁve years, and $3.1 million will be paid after ﬁve years.

Put Rights of Subsidiaries’ Noncontrolling Shareholders

As noted above, noncontrolling shareholders in certain subsidiaries have the right in certain
circumstances to require the Company to acquire the remaining ownership interests held by them. The
noncontrolling shareholders’ ability to exercise any such option right is subject to the satisfaction of certain
conditions, including conditions requiring notice in advance of exercise and speciﬁc employment termination
conditions. In addition, these rights cannot be exercised prior to speciﬁed staggered exercise dates. The
exercise of these rights at their earliest contractual date would result in obligations of the Company to fund
the related amounts during 2017 to 2023. It is not determinable, at this time, if or when the owners of these
rights will exercise all or a portion of these rights.

The amount payable by the Company in the event such contractual rights are exercised is dependent on

various valuation formulas and on future events, such as the average earnings of the relevant subsidiary
through that date of exercise, the growth rate of the earnings of the relevant subsidiary during that period,
and, in some cases, the currency exchange rate at the date of payment.

46

Management estimates, assuming that the subsidiaries owned by the Company at December 31, 2016

perform over the relevant future periods at their trailing twelve-month earnings level, that these rights, if all
are exercised, could require the Company to pay an aggregate amount of approximately $12.5 million to the
owners of such rights in future periods to acquire such ownership interests in the relevant subsidiaries. Of this
amount, the Company is entitled, at its option, to fund approximately $0.1 million by the issuance of share
capital.

In addition, the Company is obligated under similar put option rights to pay an aggregate amount of

approximately $43.1 million only upon termination of such owner’s employment with the applicable
subsidiary or death.

The amount the Company would be required to pay to the holders should the Company acquire the
remaining ownership interests is $4.6 million less than the initial redemption value recorded in redeemable
noncontrolling interests.

The Company intends to ﬁnance the cash portion of these contingent payment obligations using available

cash from operations, borrowings under the Credit Agreement (and reﬁnancings thereof), proceeds from the
anticipated closing of the sale of the Preference Shares, and, if necessary, through the incurrence of additional
debt and/or issuance of additional equity. The ultimate amount payable and the incremental operating income
in the future relating to these transactions will vary because it is dependent on the future results of operations
of the subject businesses and the timing of when these rights are exercised. Approximately $3.2 million of the
estimated $12.5 million that the Company would be required to pay subsidiaries noncontrolling shareholders
upon the exercise of outstanding contractual rights, relates to rights exercisable within the next twelve months.
Upon the settlement of the total amount of such options to purchase, the Company estimates that it would
receive incremental operating income before depreciation and amortization of $4.9 million.

The following table summarizes the potential timing of the consideration and incremental operating

income before depreciation and amortization based on assumptions as described above.

Consideration(4)

2017

2018

2019

2020

2021 &
Thereafter

Total

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income before depreciation and

amortization to be received(2)
Cumulative operating income before
depreciation and amortization(3)

. . . . . . . . .

. . . . . . .

$3.2
—
$3.2

$3.0
—
$3.0

(Dollars in Millions)
$2.0
0.1
$2.1

$2.6
—
$2.6

$1.6
—
$1.6

$12.4
0.1
$12.5(1)

$2.8

$0.9

$0.1

$1.1

$ —

$ 4.9

$2.8

$3.7

$3.8

$4.9

$4.9

(5)

(1) This amount is in addition to $43.1 million of (i) options to purchase only exercisable upon termination
not within the control of the Company, or death, and (ii) the excess of the initial redemption value
recorded in redeemable noncontrolling interests over the amount the Company would be required to pay
to the holders should the Company acquire the remaining ownership interests.

(2) This ﬁnancial measure is presented because it is the basis of the calculation used in the underlying

agreements relating to the put rights and is based on actual operating results. This amount represents
additional amounts to be attributable to MDC Partners Inc., commencing in the year the put is exercised.
(3) Cumulative operating income before depreciation and amortization represents the cumulative amounts to

be received by the Company.

(4) The timing of consideration to be paid varies by contract and does not necessarily correspond to the date

of the exercise of the put.

(5) Amounts are not presented as they would not be meaningful due to multiple periods included.

47

Guarantees

Generally, the Company has indemniﬁed the purchasers of certain of its assets in the event that a third
party asserts a claim against the purchaser that relates to a liability retained by the Company. These types of
indemniﬁcation guarantees typically extend for several years. Historically, the Company has not made any
signiﬁcant indemniﬁcation payments under such agreements and no provision has been accrued in the
accompanying consolidated ﬁnancial statements with respect to these indemniﬁcation guarantees. The
Company continues to monitor the conditions that are subject to guarantees and indemniﬁcations to identify
whether it is probable that a loss has occurred, and would recognize any such losses under any guarantees or
indemniﬁcations in the period when those losses are probable and estimable.

Transactions With Related Parties

Employee Relationships

Scott L. Kauffman is Chairman and Chief Executive Officer of the Company. His daughter,

Sarah Kauffman, has been employed by Partner Firm kbs since July 2011, and currently acts as Director of
Operations, Attention Partners. In 2016 and 2015, her total compensation, including salary, bonus and other
beneﬁts, totaled approximately $145,000 and $125,000, respectively. Her compensation is commensurate with
that of her peers.

The Company’s Board of Directors, through its Audit Committee, reviewed and approved this related

party transaction.

Critical Accounting Policies

The following summary of accounting policies has been prepared to assist in better understanding the
Company’s consolidated ﬁnancial statements and the related management discussion and analysis. Readers are
encouraged to consider this information together with the Company’s consolidated ﬁnancial statements and the
related notes to the consolidated ﬁnancial statements as included herein for a more complete understanding of
accounting policies discussed below.

Estimates. The preparation of the Company’s ﬁnancial statements in conformity with ‘‘U.S. GAAP,’’
requires management to make estimates and assumptions. These estimates and assumptions affect the reported
amounts of assets and liabilities (including goodwill, intangible assets, redeemable noncontrolling interests and
deferred acquisition consideration), valuation allowances for receivables, deferred income tax assets and
stock-based compensation, as well as the reported amounts of revenue and expenses during the reporting
period. The statements are evaluated on an ongoing basis and estimates are based on historical experience,
current conditions and various other assumptions believed to be reasonable under the circumstances. Actual
results can differ from those estimates, and it is possible that the differences could be material.

Revenue Recognition. The Company’s revenue recognition policies are as required by the Revenue

Recognition topics of the Financial Accounting Standards Board (the ‘‘FASB’’) Accounting Standards
Codiﬁcation (‘‘ASC’’). The Company earns revenue from agency arrangements in the form of retainer fees or
commissions; from short-term project arrangements in the form of ﬁxed fees or per diem fees for services;
and from incentives or bonuses. A small portion of the Company’s contractual arrangements with clients
includes performance incentive provisions, which allow the Company to earn additional revenues as a result
of its performance relative to both quantitative and qualitative goals. The Company records revenue net of
sales and other taxes, when persuasive evidence of an arrangement exists, services are provided or upon
delivery of the products when ownership and risk of loss has transferred to the customer, the selling price is
ﬁxed or determinable and collection of the resulting receivable is reasonably assured.

48

The Company recognizes the incentive portion of revenue under these arrangements when speciﬁc
quantitative goals are assured, or when the Company’s clients determine performance against qualitative goals
has been achieved. In all circumstances, revenue is only recognized when collection is reasonably assured.
The Company records revenue net of sales and other taxes due to be collected and remitted to governmental
authorities. In the majority of the Company’s businesses, the Company acts as an agent and records revenue
equal to the net amount retained, when the fee or commission is earned. In certain arrangements, the
Company acts as principal and contracts directly with suppliers for third party media and production costs. In
these arrangements, revenue is recorded at the gross amount billed. Additional information about our revenue
recognition policy appears in Note 2 of the Notes to the Consolidated Financial Statements included herein.

Business Combinations. The Company has historically made, and expects to continue to make, selective
acquisitions of marketing communications businesses. In making acquisitions, the price paid is determined by
various factors, including service offerings, competitive position, reputation and geographic coverage, as well
as prior experience and judgment. Due to the nature of advertising, marketing and corporate communications
services companies, the companies acquired frequently have signiﬁcant identiﬁable intangible assets, which
primarily consist of customer relationships. The Company has determined that certain intangibles (trademarks)
have an indeﬁnite life, as there are no legal, regulatory, contractual, or economic factors that limit the useful
life.

Valuations of acquired companies are based on a number of factors, including specialized know-how,
reputation, competitive position and service offerings. Our acquisition strategy has been to focus on acquiring
the expertise of an assembled workforce in order to continue building upon the core capabilities of our various
strategic business platforms to better serve our clients. Consistent with our acquisition strategy and past
practice of acquiring a majority ownership position, most acquisitions include an initial payment at the time of
closing and provide for future additional contingent purchase price payments. Contingent purchase price
obligations for these transactions are recorded as a liability and are derived from the performance of the
acquired entity and are based on predetermined formulas. These various contractual valuation formulas may
be dependent on future events, such as the growth rate of the earnings of the relevant subsidiary during the
contractual period, and, in some cases, the currency exchange rate on the date of payment. The liability is
adjusted quarterly based on changes in current information affecting each subsidiary’s current operating results
and the impact this information will have on future results included in the calculation of the estimated
liability. In addition, changes in various contractual valuation formulas as well as adjustments to present value
impact quarterly adjustments. These adjustments are recorded in results of operations. In addition, certain
acquisitions also include options to purchase additional equity ownership interests. The estimated value of
these interests are recorded as redeemable noncontrolling interests.

For each of the Company’s acquisitions, a detailed review is undertaken to identify other intangible assets

and a valuation is performed for all such identiﬁed assets. The Company uses several market participant
measurements to determine estimated value. This approach includes consideration of similar and recent
transactions, as well as utilizing discounted expected cash ﬂow methodologies. Like most service businesses, a
substantial portion of the intangible asset value that the Company acquires is the specialized know-how of
the workforce, which is treated as part of goodwill and is not required to be valued separately. The majority
of the value of the identiﬁable intangible assets that the Company acquires is derived from customer
relationships, including the related customer contracts, as well as trade names. In executing our acquisition
strategy, one of the primary drivers in identifying and executing a speciﬁc transaction is the existence of, or
the ability to, expand our existing client relationships. The expected beneﬁts of our acquisitions are typically
shared across multiple agencies and regions.

Acquisitions, Goodwill and Other Intangibles. The Company reviews goodwill and other intangible
assets with indeﬁnite lives not subject to amortization for impairment annually as of October 1st of each year
or more frequently if indicators of potential impairment exist.

49

For the annual impairment testing the Company has the option of assessing qualitative factors to

determine whether it is more likely than not that the carrying amount of a reporting unit exceeds its fair value
or performing the two-step goodwill impairment test. Qualitative factors considered in the assessment include
industry and market considerations, the competitive environment, overall ﬁnancial performance, changing cost
factors such as labor costs, and other factors speciﬁc to each reporting unit such as change in management or
key personnel.

If the Company elects to perform the qualitative assessment and concludes that it is more likely than not

that the fair value of the reporting unit is more than its carrying amount, then goodwill is not considered
impaired and the two-step goodwill impairment test is not necessary. For reporting units for which the
qualitative assessment concludes that it is more likely than not that the fair value of the reporting unit is less
than its carrying amount and for reporting units for which the qualitative assessment is not performed, the
Company will perform the ﬁrst step of the goodwill impairment test, which compares the fair value of the
reporting unit to its carrying amount. If the fair value of the reporting unit exceeds the carrying amount of the
net assets assigned to that reporting unit, goodwill is not considered impaired and additional analysis is not
required. However, if the carrying amount of the net assets assigned to the reporting unit exceeds the fair
value of the reporting unit, then the second step of the goodwill impairment test must be performed to
determine the implied fair value of the reporting unit’s goodwill.

Determining the fair value of a reporting unit involves the use of signiﬁcant estimates and assumptions.
The Company’s goodwill impairment test uses the income approach to estimate a reporting unit’s fair value.
The income approach is based on a discounted cash ﬂow (‘‘DCF’’) method, which requires the exercise of
signiﬁcant judgment, including judgment about the amount and timing of expected future cash ﬂows, assumed
terminal value and appropriate discount rates.

The DCF estimates incorporate expected cash ﬂows that represent a spectrum of the amount and timing
of possible cash ﬂows of each reporting unit from a market participant perspective. The expected cash ﬂows
are developed as part of the Company’s routine long-range planning process using projections of revenue and
expenses and related cash ﬂows based on assumed long-term growth rates and demand trends and appropriate
discount rates based on a reporting units weighted average cost of capital (‘‘WACC’’) as determined by
considering the observable WACC of comparable companies and factors speciﬁc to the reporting unit (for
example, size). The terminal value is estimated using a constant growth method which requires an assumption
about the expected long-term growth rate. The estimates are based on historical data and experience, industry
projections, economic conditions, and the Company’s expectations. The assumptions used for the long-term
growth rate and WACC in the annual goodwill impairment tests are as follows:

Long-term growth rate . . . . . . . . . . . . . . . . . . . . . . .
WACC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

October 1,

2016
3%
10.39% − 13.45%

2015
3%
8.92% − 11.95%

The Company’s reporting units vary in size with respect to revenue and operating proﬁts. These

differences drive variations in fair value of the reporting units. In addition, these differences as well as
differences in book value, including goodwill, cause variations in the amount by which fair value exceeds the
carrying amount of the reporting units. The reporting unit goodwill balances vary by reporting unit primarily
because it relates speciﬁcally to the Partner Firm’s goodwill which was determined at the date of acquisition.

Under the second step of the goodwill impairment test, the Company utilizes both a market approach and

income approach to estimate the implied fair value of a reporting unit’s goodwill. For the market approach,
the Company utilizes both the guideline public company method and the precedent transaction method. For
the income approach, the Company utilizes a DCF method. The Company weights the market and income
approaches to arrive at an implied fair value of goodwill. If the Company determines that the carrying amount
of a reporting unit’s goodwill exceeds its implied fair value, an impairment loss equal to the difference is
recorded.

50

For the 2015 annual goodwill impairment testing, the Company had 13 reporting units. All of the

reporting units were subject to the two-step test. As the fair value of all reporting units were in excess of their
respective carrying amounts, there was no impairment of goodwill. The range of the excess of the fair value
over the carrying amount was from 7% to over 100%. The Company performed a sensitivity analysis which
included a 1% increase to the WACC. Based on the results of that analysis, one reporting unit, which was
comprised of the marketing experiential businesses, was at risk of failing.

The Company noted no signiﬁcant events or conditions during the ﬁrst and second quarter of 2016 that

would have affected the conclusions from the annual assessment. During the third quarter of 2016, the
Company changed its operating segments, as a result of the management structure change as discussed in
Note 14, which resulted in a corresponding change to the Company’s reporting units. Each Partner Firm now
represents an operating segment as well as a reporting unit for goodwill impairment testing. As a result of the
changes in the reporting units, the Company performed further analysis to assess whether the results of the
2015 testing would have been different had it been performed at the Partner Firm level. This change in
operating segments, coupled with a decline in operating performance required the Company to perform
interim goodwill testing on one of its experiential reporting units. Additionally, a triggering event occurred
during the third quarter of 2016 that required the Company to perform interim goodwill testing on one
non-material reporting unit. These two reporting units failed the ﬁrst step of the goodwill impairment testing,
and the second step of the goodwill impairment testing resulted in a partial impairment of goodwill of
$27,893 and $1,738 relating to the experiential reporting unit and non-material reporting unit, respectively. See
Note 8 for further information.

For the 2016 annual goodwill impairment test, the Company had 31 reporting units, all of which were

subject to the two-step test.

For the 2016 annual goodwill impairment test, the carrying amount of one of the Company’s strategic
communications reporting unit exceeded its fair value and the second step of the goodwill impairment test
was performed, resulting in a partial impairment of goodwill of $18,893. The fair value for all other
reporting units were in excess of their respective carrying amounts and as a result there was no additional
impairment of goodwill. The range of the excess of the fair value over the carrying amount was from 5% to
over 100%. The Company performed a sensitivity analysis which included a 1% increase to the WACC. Based
on the results of that analysis, the non-material reporting unit for which a partial impairment of goodwill was
recorded during the third quarter of 2016 would be at risk of failing; however, there were no events or
circumstances that would more likely than not reduce the fair value of such reporting unit below its respective
carrying value between the interim and annual goodwill impairment testing performed.

The Company believes the estimates and assumptions used in the calculations are reasonable. However, if

there was an adverse change in the facts and circumstances, then an impairment charge may be necessary in
the future. The Company will monitor its reporting units to determine if there is an indicator of potential
impairment. Should the fair value of any of the Company’s reporting units fall below its carrying amount
because of reduced operating performance, market declines, changes in the discount rate, or other conditions,
charges for impairment may be necessary. Subsequent to the annual impairment test at October 1, 2016, there
were no events or circumstances that triggered the need for an interim impairment test.

Redeemable Noncontrolling Interests. The noncontrolling interest shareholders of certain subsidiaries

have the right to require the Company to acquire their ownership interests under certain circumstances
pursuant to a contractual arrangement and the Company has similar call options under the same contractual
terms. The amount of consideration under the put and call rights is not a ﬁxed amount, but rather is dependent
upon various valuation formulas and on future events, such as the average earnings of the relevant subsidiary
through the date of exercise and the growth rate of the earnings of the relevant subsidiary through the date of
exercise.

51

Allowance for Doubtful Accounts. Trade receivables are stated less allowance for doubtful accounts. The

allowance represents estimated uncollectible receivables usually due to customers’ potential insolvency. The
allowance includes amounts for certain customers where risk of default has been speciﬁcally identiﬁed.

Income Tax Valuation Allowance. The Company records a valuation allowance against deferred income

tax assets when management believes it is more likely than not that some portion or all of the deferred
income tax assets will not be realized. Management considers factors such as the reversal of deferred income
tax liabilities, projected future taxable income, the character of the income tax asset, tax planning strategies,
changes in tax laws and other factors. A change to any of these factors could impact the estimated valuation
allowance and income tax expense.

Interest Expense.

Interest expense primarily consists of the cost of borrowing on the Company’s
previously outstanding 6.75% Notes; the Company’s 6.50% Notes; and the Company’s revolving Credit
Agreement. The Company uses the effective interest method to amortize the deferred ﬁnancing costs on the
6.50% Notes and previously outstanding 6.75% Notes as well as the original issue premium on the previously
outstanding 6.75% Notes and the straight-line method to amortize the deferred ﬁnancing costs related to the
revolving Credit Agreement.

Stock-based Compensation. The fair value method is applied to all awards granted, modiﬁed or settled.
Under the fair value method, compensation cost is measured at fair value at the date of grant and is expensed
over the service period that is the award’s vesting period. Awards based on performance conditions are
recorded as compensation expense when the performance conditions are expected to be met. When awards are
exercised, share capital is credited by the sum of the consideration paid together with the related portion
previously credited to additional paid-in capital when compensation costs were charged against income or
acquisition consideration. Stock-based awards that are settled in cash or may be settled in cash at the option
of employees are recorded as liabilities. The measurement of the liability and compensation cost for these
awards is based on the fair value of the award, and is recorded into operating income over the service period,
that is the vesting period of the award. Changes in the Company’s payment obligation are revalued each
reporting period and recorded as compensation cost over the service period in operating income.

The Company treats amounts paid by shareholders to employees as a stock-based compensation charge

with a corresponding credit to additional paid-in capital.

From time to time, certain acquisitions and step-up transactions include an element of compensation

related payments. The Company accounts for those payments as stock-based compensation.

New Accounting Pronouncements

Information regarding new accounting guidance can be found in Note 17 of the Notes to the

Consolidated Financial Statements included herein.

52

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to market risk related to interest rates, and foreign currencies and impairment

risk.

Debt Instruments: At December 31, 2016, the Company’s debt obligations consisted of amounts
outstanding under its Credit Agreement and the Senior Notes. The Senior Notes bear a ﬁxed 6.50% interest
rate. The Credit Agreement bears interest at variable rates based upon the Eurodollar rate, U.S. bank prime
rate and U.S. base rate, at the Company’s option. The Company’s ability to obtain the required bank
syndication commitments depends in part on conditions in the bank market at the time of syndication.
Given that there were $54.4 million borrowings under the Credit Agreement, as of December 31, 2016, a
1% increase or decrease in the weighted average interest rate, which was 4.50% at December 31, 2016, would
have an interest impact of $0.5 million.

Foreign Exchange: While the Company primarily conducts business in markets that use the U.S. dollar,

the Canadian dollar, the Euro and the British Pound, its non-U.S. operations transact business in numerous
different currencies. The Company’s results of operations are subject to risk from the translation to the
U.S. dollar of the revenue and expenses of its non-U.S. operations. The effects of currency exchange rate
ﬂuctuations on the translation of the Company’s results of operations are discussed in ‘‘Management’s
Discussion and Analysis of Financial Condition and Results of Operations’’ and in Note 2 of the Notes to the
Consolidated Financial Statements. For the most part, revenues and expenses incurred related to the
non-U.S. operations are denominated in their functional currency. This minimizes the impact that ﬂuctuations
in exchange rates will have on proﬁt margins. Intercompany debt which is not intended to be repaid is
included in cumulative translation adjustments. Translation of intercompany debt, which is not intended to be
repaid, is included in cumulative translation adjustments. Translation of current intercompany balances are
included in net earnings. The Company generally does not enter into foreign currency forward exchange
contracts or other derivative ﬁnancial instruments to hedge the effects of adverse ﬂuctuations in foreign
currency exchange rates.

The Company is exposed to foreign currency ﬂuctuations relating to its intercompany balances between
the U.S. and Canada. For every one cent change in the foreign exchange rate between the U.S. and Canada,
the impact to the Company’s ﬁnancial statements would be approximately $3.7 million.

Impairment Risk: At December 31, 2016, the Company had goodwill of $844.8 million and other
intangible assets of $85.1 million. The Company will assess the net realizable value of the goodwill and other
intangible assets on a regular basis, but at least annually on October 1, to determine if the Company incurs
any declines in the value of its capital investment. As discussed in Note 2 and Note 8 of the Notes to the
Consolidated Financial Statements included herein, for the year ended December 31, 2016, the Company
recorded goodwill impairment of $48.5 million. Additionally, the Company may incur additional impairment
charges in future periods.

53

Item 8. Financial Statements and Supplementary Data

MDC PARTNERS INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Financial Statements:

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Operations for each of the Three Years in the Period Ended

December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Comprehensive Loss for each of the Three Years in the Period Ended

December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets as of December 31, 2016 and 2015 . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows for each of the Three Years in the Period Ended

December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Shareholders’ Deﬁcit for each of the Three Years in the Period Ended

December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

55

56

57

58

59

61

64

Financial Statement Schedules:

Schedule II — Valuation and Qualifying Accounts for each of the Three Years in the Period Ended

December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

115

54

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
MDC Partners Inc.
New York, New York

We have audited the accompanying consolidated balance sheets of MDC Partners Inc. as of December 31,
2016 and 2015 and the related consolidated statements of operations, comprehensive loss, shareholders’
deﬁcit, and cash ﬂows for each of the three years in the period ended December 31, 2016. These consolidated
ﬁnancial statements are the responsibility of the Company’s management. Our responsibility is to express an
opinion on these consolidated ﬁnancial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the consolidated ﬁnancial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated
ﬁnancial statements, assessing the accounting principles used and signiﬁcant estimates made by management,
as well as evaluating the overall consolidated ﬁnancial statement presentation. We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, the consolidated ﬁnancial statements referred to above present fairly, in all material respects,
the ﬁnancial position of MDC Partners Inc. at December 31, 2016 and 2015, and the results of its operations
and its cash ﬂows for each of the three years in the period ended December 31, 2016, in conformity with
accounting principles generally accepted in the United States of America.

As discussed in Note 2 to the ﬁnancial statements, in 2016 the Company changed its methods of accounting
related to the classiﬁcation of deferred income taxes due to the adoption of Accounting Standards Update
No. 2015-17 (Topic 740), Balance Sheet Classiﬁcation of Deferred Taxes and the presentation of debt issuance
costs due to the adoption of Accounting Standards Update No. 2015-03, Interest — Imputation of Interest.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), MDC Partners Inc.’s internal control over ﬁnancial reporting as of December 31, 2016, based
on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO) and our report dated March 1, 2017
expressed an unqualiﬁed opinion thereon.

/s/ BDO USA LLP
New York, New York
March 1, 2017

55

MDC PARTNERS INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Thousands of United States Dollars, Except per Share Amounts)

Revenue:

Services

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,385,785

$ 1,326,256

$ 1,223,512

Years Ended December 31,
2015

2014

2016

Operating Expenses:

Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other Income (Expenses):

Other, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange loss . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges
Loss on redemption of Notes . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) from continuing operations before income taxes
and equity in earnings of non-consolidated affiliates . . . . . .
Income tax (beneﬁt) expense . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from continuing operations before equity in

earnings of non-consolidated affiliates

. . . . . . . . . . . . . . .
. . . .
Equity in earnings (losses) of non-consolidated affiliates
Income (loss) from continuing operations . . . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes

. . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to the noncontrolling interests . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . . . . . . . . . . $

Loss Per Common Share:
Basic and Diluted

Loss from continuing operations attributable to

936,133
306,251
46,446
48,524
1,337,354
48,431

879,716
322,207
52,223
—
1,254,146
72,110

798,518
290,073
47,172
—
1,135,763
87,749

414
(213)
(65,858)
(33,298)
808
(98,147)

(49,716)
(7,301)

(42,415)
(309)
(42,724)

—
(42,724)
(5,218)
(47,942)

$

7,238
(39,328)
(57,903)
—
467
(89,526)

(17,416)
5,664

(23,080)
1,058
(22,022)

(6,281)
(28,303)
(9,054)
(37,357)

689
(18,482)
(55,265)
—
418
(72,640)

15,109
12,422

2,687
1,406
4,093

(21,260)
(17,167)
(6,890)
(24,057)

$

MDC Partners Inc. common shareholders . . . . . . . . . . . $

(0.93)

$

(0.62)

$

(0.06)

Discontinued operations attributable to MDC Partners Inc.

common shareholders . . . . . . . . . . . . . . . . . . . . . . . . .

—

(0.13)

(0.43)

Net loss attributable to MDC Partners Inc. common

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(0.93)

$

(0.75)

$

(0.49)

Weighted Average Number of Common Shares Outstanding:

Basic and Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51,345,807

49,875,282

49,545,350

Stock-based compensation expense is included in the

following line items above:
Cost of services sold . . . . . . . . . . . . . . . . . . . . . . . . . $
Office and general expenses
Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

. . . . . . . . . . . . . . . . . . . .

14,237
6,766
21,003

$

$

11,710
6,086
17,796

$

$

9,883
7,813
17,696

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

56

MDC PARTNERS INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(Thousands of United States Dollars)

Years Ended December 31,
2015

2014

2016

Comprehensive Loss
Net loss

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(42,724)

$(28,303)

$(17,167)

Other comprehensive income (loss), net of applicable tax:
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . . .
Beneﬁt plan adjustment, net of income tax beneﬁt, nil for 2016, nil

for 2015, and income tax beneﬁt of $1,112 for 2014 . . . . . . . . .
Other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . .
Comprehensive loss for the year . . . . . . . . . . . . . . . . . . . . . . . . .
Comprehensive income attributable to the noncontrolling interests . .
. . . . . . . . . .
Comprehensive loss attributable to MDC Partners Inc.

(4,586)

9,564

1,736

(3,101)
(7,687)
(50,411)
(5,612)
$(56,023)

(423)
9,141
(19,162)
(4,186)
$(23,348)

(10,403)
(8,667)
(25,834)
(5,178)
$(31,012)

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

57

MDC PARTNERS INC.
CONSOLIDATED BALANCE SHEETS
(Thousands of United States Dollars)

Current Assets:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash held in trusts
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, less allowance for doubtful accounts of $1,523

and $1,306 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures billable to clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Current Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed assets, at cost, less accumulated depreciation of $105,134 and $96,554 . .
Investment in non-consolidated affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Other intangible assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Assets

LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS, AND
SHAREHOLDERS’ DEFICIT

Current Liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trust liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accruals and other liabilities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advance billings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term debt
Current portion of deferred acquisition consideration . . . . . . . . . . . . . . . . .
Total Current Liabilities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term portion of deferred acquisition consideration . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Redeemable Noncontrolling Interests (Note 2)

Commitments, Contingencies and Guarantees (Note 16)

Shareholders’ Deﬁcit:

December 31,

2016

2015

$

27,921
5,341

$

61,458
5,122

388,340
33,118
34,862
489,582
78,377
4,745
844,759
85,071
41,793
33,051
$1,577,378

$ 251,456
5,341
303,581
133,925
228
108,290
802,821
936,208
121,274
56,012
103,443
2,019,758
60,180

361,044
44,012
22,728
494,364
63,557
6,263
870,301
72,382
29,748
41,010
$1,577,625

$ 359,568
5,122
297,701
119,100
470
130,400
912,361
728,413
216,704
44,905
92,844
1,995,227
69,471

Preferred shares, unlimited authorized, none issued . . . . . . . . . . . . . . . . . .
Class A Shares, no par value, unlimited authorized, 52,798,303 and

—

—

49,986,705 shares issued and outstanding in 2016 and 2015, respectively . .

317,783

269,841

Class B Shares, no par value, unlimited authorized, 3,755 issued and

outstanding in 2016 and 2015, respectively, convertible into one Class A
share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares to be issued, 100,000 shares in 2016 . . . . . . . . . . . . . . . . . . . . . . .
Charges in excess of capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deﬁcit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
MDC Partners Inc. Shareholders’ Deﬁcit
Noncontrolling Interests
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Shareholders’ Deﬁcit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Liabilities, Redeemable Noncontrolling Interests and Shareholders’

1
2,360
(311,581)
(574,932)
(1,824)
(568,193)
65,633
(502,560)

1
—
(315,261)
(526,990)
6,257
(566,152)
79,079
(487,073)

Deﬁcit

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,577,378

$1,577,625

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

58

MDC PARTNERS INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Thousands of United States Dollars)

Cash ﬂows from operating activities:

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from discontinued operations . . . . . . . . . . . . . . . . . . .
Income (loss) from continuing operations . . . . . . . . . . . . . .

$ (42,724)
—
(42,724)

$ (28,303)
(6,281)
(22,022)

$ (17,167)
(21,260)
4,093

Years Ended December 31,
2015

2016

2014

Adjustments to reconcile income (loss) from continuing
operations to cash provided by operating activities:

Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred ﬁnance charges and debt

discount

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment
. . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on redemption of Notes . . . . . . . . . . . . . . . . . . . . .
Adjustment to deferred acquisition consideration . . . . . . . .
Deferred income taxes
. . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (losses) of non-consolidated affiliates . . . . . . . . .
Other and non-current assets and liabilities
. . . . . . . . . . .
Foreign exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in working capital:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures billable to clients . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . .
Prepaid expenses and other current assets
. . .
Accounts payable, accruals and other current liabilities
Advance billings . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash ﬂows provided by continuing operating activities . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . .

Cash ﬂows used in investing activities:

Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of assets
. . . . . . . . . . . . . . . . . . . . .
Acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . .
Distributions from non-consolidated affiliates . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments
Cash ﬂows used in continuing investing activities . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . .

21,003
22,293
24,153

9,135
48,524
26,873
8,227
(7,935)
(424)
309
13,527
(8,240)

(16,752)
13,048
(13,608)
(103,382)
11,397
5,424
—
5,424

(29,432)
(2,528)
666
2,531
7,402
(3,835)
(25,196)
—
(25,196)

17,796
18,871
33,352

2,270
—
—
38,887
1,824
(6,526)
(1,058)
4,680
30,185

(4,796)
(3,879)
1,550
76,521
(23,508)
164,147
(1,342)
162,805

(23,575)
—
8,631
(24,778)
—
(7,272)
(46,994)
17,101
(29,893)

17,696
16,462
30,710

2,247
—
—
18,652
10,963
—
(1,406)
(7,805)
14,821

(35,800)
23,351
(1,949)
51,120
(13,805)
129,350
(1,827)
127,523

(26,416)
—
85
(68,344)
3,409
(6,312)
(97,578)
(2,108)
(99,686)

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

59

MDC PARTNERS INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Thousands of United States Dollars) − (continued)

Cash ﬂows used in ﬁnancing activities:

Proceeds from issuance of 6.50% Notes . . . . . . . . . . . . . . .
Repayment of 6.75% Notes . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of 6.75% Notes . . . . . . . . . . . . . . .
Repayments of revolving credit facility . . . . . . . . . . . . . . . .
Proceeds from revolving credit facility . . . . . . . . . . . . . . . .
Acquisition related payments . . . . . . . . . . . . . . . . . . . . . . .
Cash overdrafts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Distributions to noncontrolling interests
Payment of dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of long-term debt
. . . . . . . . . . . . . . . . . . . . . .
Premium paid on redemption of Notes . . . . . . . . . . . . . . . .
Deferred ﬁnancing costs . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash ﬂows used in continuing ﬁnancing activities . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in ﬁnancing activities . . . . . . . . . . . . . . . .
Effect of exchange rate changes on cash and cash equivalents . .
. . . . . . .
Cash and cash equivalents at beginning of year . . . . . . . . . . . .
Cash and cash equivalents at end of year . . . . . . . . . . . . . . . .

(Decrease) increase in cash and cash equivalents

Supplemental disclosures:

Cash income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Change in cash held in trusts

Non-cash transactions:

Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Note receivable exchanged for shares of subsidiary . . . . . . .
Dividends payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred acquisition consideration settled through issuance of
shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Value of shares issued for acquisition . . . . . . . . . . . . . . . . .
Leasehold improvements paid for by landlord . . . . . . . . . . .

Years Ended December 31,
2015

2016

2014

900,000
(735,000)
—
(1,790,108)
1,844,533
(135,693)
(6,636)
(7,772)
(32,918)
(507)
(26,873)
(21,569)
(3,350)
—
(15,893)
—
(15,893)
2,128
(33,537)
61,458
27,921

$

—
—
—
(703,020)
703,020
(134,056)
(1,410)
(9,503)
(42,313)
(534)
—
—
(2,388)
224
(189,980)
(40)
(190,020)
5,218
(51,890)
113,348
$ 61,458

—
—
78,937
(378,985)
378,985
(78,322)
37,835
(6,523)
(37,698)
(656)
—
(3,659)
(5,414)
112
(15,388)
(40)
(15,428)
(1,068)
11,341
102,007
$ 113,348

$
$
$

$
$
$

$
$
$

2,895
64,671
219

1,887
$
$ 52,666
$ (1,297)

431
$
$ 49,253
6,419
$

265

$
— $
$
739

10,458
34,219
7,250

$
$
$

140
—
912

—
—
—

$
$
$

$
$
$

773
1,746
1,347

—
—
—

The accompanying notes to the consolidated ﬁnancial statements are an integral part of these statements.

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T

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

1. Basis of Presentation

MDC Partners Inc. (the ‘‘Company’’ or ‘‘MDC’’) has prepared the consolidated ﬁnancial statements

included herein pursuant to the rules and regulations of the United States Securities and Exchange
Commission (the ‘‘SEC’’) and in accordance with generally accepted accounting principles of the
United States of America (‘‘U.S. GAAP’’).

During the third quarter of 2016, the Company reassessed its determination of operating segments and
concluded that each Partner Firm represents an operating segment. Pursuant to the guidance of the Financial
Accounting Standards Board (the ‘‘FASB’’) Accounting Standards Codiﬁcation (the ‘‘ASC’’) Topic 280,
Segment Reporting, the Company aggregated Partner Firms that met the aggregation criteria into one
Reportable segment and combined and disclosed those Partner Firms that did not meet the aggregation criteria
as an ‘‘all other’’ segment. For further information, see Note 14, ‘‘Segment Information.’’

Nature of Operations

MDC is a leading provider of global marketing, advertising, activation, communications and strategic

consulting solutions. MDC’s Partner Firms deliver a wide range of customized services in order to drive
growth and business performance for its clients.

MDC Partners Inc., formerly MDC Corporation Inc., is incorporated under the laws of Canada. The
Company commenced using the name MDC Partners Inc. on November 1, 2003 and legally changed its name
through amalgamation with a wholly-owned subsidiary on January 1, 2004. The Company operates primarily
in the U.S., Canada, Europe, Asia, and Latin America.

2. Signiﬁcant Accounting Policies

The Company’s signiﬁcant accounting policies are summarized as follows:

Accounting Changes. On December 31, 2016, the Company retrospectively adopted the

FASB Accounting Standards Update (‘‘ASU’’) 2015-17, Income Taxes (Topic 740). This update requires that
deferred tax assets and liabilities be classiﬁed as non-current. As a result of the adoption of ASU 2015-17, the
balance sheet at December 31, 2015 was adjusted to reﬂect the reclassiﬁcation of $14,381 from other current
assets to long-term deferred tax assets and $263 from accruals and other liabilities to long-term deferred tax
liabilities.

On January 1, 2016, the Company retrospectively adopted the FASB ASU 2015-03, Interest —

Imputation of Interest. This update requires that debt issuance costs related to a recognized debt liability be
presented in the balance sheet as a direct deduction from the carrying amount of that debt liability. As a result
of the adoption of this update, the balance sheet at December 31, 2015 was adjusted to reﬂect the
reclassiﬁcation of $12,625 from other assets to long-term debt.

Additionally, the Company prospectively adopted the FASB ASU 2016-09, Stock Compensation

(Topic 718). As a result of the adoption, there was no material impact.

Principles of Consolidation. The accompanying consolidated ﬁnancial statements include the accounts

of MDC Partners Inc. and its domestic and international controlled subsidiaries that are not considered
variable interest entities, and variable interest entities for which the Company is the primary beneﬁciary.
Intercompany balances and transactions have been eliminated in consolidation.

Reclassiﬁcations. Certain reclassiﬁcations have been made to the prior period ﬁnancial statements to

conform to the current period presentation.

Use of Estimates. The preparation of ﬁnancial statements in conformity with U.S. GAAP requires
management to make estimates and assumptions. These estimates and assumptions affect the reported amounts
of assets and liabilities including goodwill, intangible assets, contingent deferred acquisition consideration,
valuation allowances for receivables, deferred tax assets and the amounts of revenue and expenses reported
during the period. These estimates are evaluated on an ongoing basis and are based on historical experience,

64

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

current conditions and various other assumptions believed to be reasonable under the circumstances. Actual
results could differ from these estimates.

Fair Value. The Company applies the fair value measurement guidance of the FASB Accounting
Standards Codiﬁcation (the ‘‘ASC’’) Topic 820, Fair Value Measurements, for ﬁnancial assets and liabilities
that are required to be measured at fair value and for non-ﬁnancial assets and liabilities that are not required
to be measured at fair value on a recurring basis, including goodwill and other identiﬁable intangible assets.
The measurement of fair value requires the use of techniques based on observable and unobservable inputs.
Observable inputs reﬂect market data obtained from independent sources, while unobservable inputs reﬂect
market assumptions. The inputs create the following fair value hierarchy:

•

•

•

Level 1 — Quoted prices for identical instruments in active markets.

Level 2 — Quoted prices for similar instruments in active markets; quoted prices for identical or
similar instruments in markets that are not active; and model-derived valuations where inputs are
observable or where signiﬁcant value drivers are observable.

Level 3 — Instruments where signiﬁcant value drivers are unobservable to third parties.

When available, the Company uses quoted market prices to determine the fair value of its ﬁnancial

instruments and classiﬁes such items in Level 1. In some cases, quoted market prices are used for similar
instruments in active markets and the Company classiﬁes such items in Level 2.

Concentration of Credit Risk. The Company provides marketing communications services to clients who

operate in most industry sectors. Credit is granted to qualiﬁed clients in the ordinary course of business. Due
to the diversiﬁed nature of the Company’s client base, the Company does not believe that it is exposed to a
concentration of credit risk. No client accounted for more than 10% of the Company’s consolidated accounts
receivable as of December 31, 2016 and 2015. No clients accounted for 10% of the Company’s revenue in
each of the years ended December 31, 2016, 2015, and 2014.

Cash and Cash Equivalents. The Company’s cash equivalents are primarily comprised of investments in

overnight interest-bearing deposits, commercial paper and money market instruments and other short-term
investments with original maturity dates of three months or less at the time of purchase. The Company has a
concentration of credit risk in that there are cash deposits in excess of federally insured amounts.

Cash in Trust. A subsidiary of the Company holds restricted cash in trust accounts related to funds

received on behalf of clients. Such amounts are held in escrow under depositary service agreements and
distributed at the direction of the clients. The funds are presented as a corresponding liability on the balance
sheet.

Allowance for Doubtful Accounts. Trade receivables are stated at invoiced amounts less allowances for

doubtful accounts. The allowances represent estimated uncollectible receivables associated with potential
customer defaults usually due to customers’ potential insolvency. The allowances include amounts for certain
customers where a risk of default has been speciﬁcally identiﬁed. The assessment of the likelihood of
customer defaults is based on various factors, including the length of time the receivables are past due,
historical experience and existing economic conditions.

Expenditures Billable to Clients. Expenditures billable to clients consist principally of outside vendor

costs incurred on behalf of clients when providing advertising, marketing and corporate communications
services that have not yet been invoiced to clients. Such amounts are invoiced to clients at various times over
the course of the production process.

Fixed Assets. Fixed assets are stated at cost, net of accumulated depreciation. Computers, furniture and

ﬁxtures are depreciated on a straight-line basis over periods of three to seven years. Leasehold improvements

65

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

are depreciated on a straight-line basis over the lesser of the term of the related lease or the estimated useful
life of the asset. Repairs and maintenance costs are expensed as incurred.

Impairment of Long-lived Assets.

In accordance with the FASB ASC, a long-lived asset or asset group

is tested for recoverability whenever events or changes in circumstances indicate that its carrying amount may
not be recoverable. When such events occur, the Company compares the sum of the undiscounted cash ﬂows
expected to result from the use and eventual disposition of the asset or asset group to the carrying amount
of such asset or asset group. If this comparison indicates that there is an impairment, the amount of the
impairment is typically calculated using discounted expected future cash ﬂows where observable fair values
are not readily determinable. The discount rate applied to these cash ﬂows is based on the Company’s
weighted average cost of capital (‘‘WACC’’), risk adjusted where appropriate.

Equity Method Investments. The equity method is used to account for investments in entities in which

the Company has an ownership interest of less than 50% and has signiﬁcant inﬂuence, or joint control by
contractual arrangement, (i) over the operating and ﬁnancial policies of the affiliate or (ii) has an ownership
interest greater than 50%; however, the substantive participating rights of the noncontrolling interest
shareholders preclude the Company from exercising unilateral control over the operating and ﬁnancial policies
of the affiliate. The Company’s investments accounted for using the equity method include a 30% undivided
interest in a real estate joint venture and various interests in investment funds. The Company’s management
periodically evaluates these investments to determine if there has been a decline in value that is other than
temporary. These investments are included in investments in non-consolidated affiliates.

During the year ended December 31, 2016, the Company sold its ownership in two of these equity

method investments for $4,023 and recognized a gain of $623 in Other income.

During the year ended December 31, 2015, the Company sold its ownership in one of these equity

method investments for $2,094 and recognized a gain of $1,086 in Other income.

Cost Method Investments. From time to time, the Company makes non-material cost based investments
in start-up advertising technology companies and innovative consumer product companies where the Company
does not exercise signiﬁcant inﬂuence over the operating and ﬁnancial policies of the investee. The total net
cost basis of these investments, which is included in Other Assets on the balance sheet, as of December 31,
2016 and 2015 was $10,132 and $11,763, respectively. These investments are periodically evaluated to
determine whether a signiﬁcant event or change in circumstances has occurred that may impact the fair value
of each investment other than temporary declines below book value. A variety of factors are considered when
determining if a decline is other than temporary, including, among others, the ﬁnancial condition and
prospects of the investee, as well as the Company’s investment intent.

During the year ended December 31, 2016, the Company sold its ownership in three of these cost method

investments for an aggregate purchase price of $4,074 and recognized a gain of $1,309 in Other income.

During the year ended December 31, 2015, the Company sold its ownership in six of these cost method

investments for an aggregate purchase price of $11,364 and recognized a gain of $5,440 in Other income.

In addition, the Company’s partner agencies may receive noncontrolling equity interests from start-up

companies in lieu of fees. During the year ended December 31, 2014, the Company liquidated two such
equity interest positions in exchange for an aggregate purchase price equal to $8,248. The purchasers of these
equity investments were current investors in such entities and two executive officers of our subsidiary partner
agencies.

Goodwill and Indeﬁnite Lived Intangibles.

In accordance with the FASB ASC topic, Goodwill and

Other Intangible Assets, goodwill and indeﬁnite life intangible assets (trademarks) acquired as a result of a
business combination which are not subject to amortization are tested for impairment annually as of

66

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)
October 1st of each year, or more frequently if indicators of potential impairment exist. For goodwill,
impairment is assessed at the reporting unit level.

For the annual impairment testing the Company has the option of assessing qualitative factors to

determine whether it is more likely than not that the carrying amount of a reporting unit exceeds its fair value
or performing the two-step goodwill impairment test. Qualitative factors considered in the assessment include
industry and market considerations, the competitive environment, overall ﬁnancial performance, changing cost
factors such as labor costs, and other factors speciﬁc to each reporting unit such as change in management or
key personnel.

If the Company elects to perform the qualitative assessment and concludes that it is more likely than not

that the fair value of the reporting unit is more than its carrying amount, then goodwill is not considered
impaired and the two-step goodwill impairment test is not necessary. For reporting units for which the
qualitative assessment concludes that it is more likely than not that the fair value of the reporting unit is less
than its carrying amount and for reporting units for which the qualitative assessment is not performed, the
Company will perform the ﬁrst step of the goodwill impairment test, which compares the fair value of the
reporting unit to its carrying amount. If the fair value of the reporting unit exceeds the carrying amount of the
net assets assigned to that reporting unit, goodwill is not considered impaired and additional analysis is not
required. However, if the carrying amount of the net assets assigned to the reporting unit exceeds the fair
value of the reporting unit, then the second step of the goodwill impairment test must be performed to
determine the implied fair value of the reporting unit’s goodwill.

Determining the fair value of a reporting unit involves the use of signiﬁcant estimates and assumptions.
The Company’s goodwill impairment test uses the income approach to estimate a reporting unit’s fair value.
The income approach is based on a discounted cash ﬂow (‘‘DCF’’) method, which requires the exercise of
signiﬁcant judgment, including judgment about the amount and timing of expected future cash ﬂows, assumed
terminal value and appropriate discount rates.

The DCF estimates incorporate expected cash ﬂows that represent a spectrum of the amount and timing
of possible cash ﬂows of each reporting unit from a market participant perspective. The expected cash ﬂows
are developed as part of the Company’s routine long-range planning process using projections of revenue and
expenses and related cash ﬂows based on assumed long-term growth rates and demand trends and appropriate
discount rates based on a reporting unit’s WACC as determined by considering the observable WACC of
comparable companies and factors speciﬁc to the reporting unit (for example, size). The terminal value is
estimated using a constant growth method which requires an assumption about the expected long-term growth
rate. The estimates are based on historical data and experience, industry projections, economic conditions, and
the Company’s expectations.

The assumptions used for the long-term growth rate and WACC in the annual goodwill impairment tests

are as follows:

Long-term growth rate . . . . . . . . . . . . . . . . . . . . . . .
WACC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

October 1,

2016
3%
10.39% − 13.45%

2015
3%
8.92% − 11.95%

The Company’s reporting units vary in size with respect to revenue and operating proﬁts. These

differences drive variations in fair value of the reporting units. In addition, these differences as well as
differences in book value, including goodwill, cause variations in the amount by which fair value exceeds the
carrying amount of the reporting units. The reporting unit goodwill balances vary by reporting unit primarily
because it relates speciﬁcally to the Partner Firm’s goodwill which was determined at the date of acquisition.

67

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

Under the second step of the goodwill impairment test, the Company utilizes both a market approach and

income approach to estimate the implied fair value of a reporting unit’s goodwill. For the market approach,
the Company utilizes both the guideline public company method and the precedent transaction method. For
the income approach, the Company utilizes a DCF method. The Company weights the market and income
approaches to arrive at an implied fair value of goodwill. If the Company determines that the carrying amount
of a reporting unit’s goodwill exceeds its implied fair value, an impairment loss equal to the difference is
recorded.

For the 2015 annual goodwill impairment testing, the Company had 13 reporting units. All of the

reporting units were subject to the two-step test. As the fair value of all reporting units were in excess of their
respective carrying amounts, there was no impairment of goodwill. The range of the excess of the fair value
over the carrying amount was from 7% to over 100%. The Company performed a sensitivity analysis which
included a 1% increase to the WACC. Based on the results of that analysis, one reporting unit, which was
comprised of the marketing experiential businesses, was at risk of failing.

The Company noted no signiﬁcant events or conditions during the ﬁrst and second quarter of 2016 that

would have affected the conclusions from the annual assessment. During the third quarter of 2016, the
Company changed its operating segments, as a result of the management structure change as discussed in
Note 14, which resulted in a corresponding change to the Company’s reporting units. Each Partner Firm now
represents an operating segment as well as a reporting unit for goodwill impairment testing. As a result of the
changes in the reporting units, the Company performed further analysis to assess whether the results of the
2015 testing would have been different had it been performed at the Partner Firm level. This change in
operating segments, coupled with a decline in operating performance required the Company to perform
interim goodwill testing on one of its experiential reporting units. Additionally, a triggering event occurred
during the third quarter of 2016 that required the Company to perform interim goodwill testing on one
non-material reporting unit. These two reporting units failed the ﬁrst step of the goodwill impairment testing,
and the second step of the goodwill impairment testing resulted in a partial impairment of goodwill of
$27,893 and $1,738 relating to the experiential reporting unit and non-material reporting unit, respectively. See
Note 8 for further information.

For the 2016 annual goodwill impairment test, the Company had 31 reporting units, all of which were

subject to the two-step test.

For the 2016 annual goodwill impairment test, the carrying amount of one of the Company’s strategic
communications reporting unit exceeded its fair value and the second step of the goodwill impairment test
was performed, resulting in a partial impairment of goodwill of $18,893. The fair value for all other
reporting units were in excess of their respective carrying amounts and as a result there was no additional
impairment of goodwill. The range of the excess of the fair value over the carrying amount was from 5% to
over 100%. The Company performed a sensitivity analysis which included a 1% increase to the WACC. Based
on the results of that analysis, the non-material reporting unit for which a partial impairment of goodwill was
recorded during the third quarter of 2016 would be at risk of failing; however, there were no events or
circumstances that would more likely than not reduce the fair value of such reporting unit below its respective
carrying value between the interim and annual goodwill impairment testing performed.

The Company believes the estimates and assumptions used in the calculations are reasonable. However, if

there was an adverse change in the facts and circumstances, then an impairment charge may be necessary in
the future. The Company will monitor its reporting units to determine if there is an indicator of potential
impairment. Should the fair value of any of the Company’s reporting units fall below its carrying amount
because of reduced operating performance, market declines, changes in the discount rate, or other conditions,
charges for impairment may be necessary. Subsequent to the annual impairment test at October 1, 2016, there
were no events or circumstances that triggered the need for an interim impairment test. See Note 8 for further
information.

68

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

Deﬁnite Lived Intangible Assets.

In accordance with the FASB ASC, acquired intangibles are subject to

amortization over their useful lives. The method of amortization selected reﬂects the pattern in which the
economic beneﬁts of the speciﬁc intangible asset is consumed or otherwise used up. If that pattern cannot be
reliably determined, a straight-line amortization method is used over the estimated useful life. Intangible assets
that are subject to amortization are reviewed for potential impairment at least annually or whenever events or
circumstances indicate that carrying amounts may not be recoverable. See also Note 8.

Business Combinations. Business combinations are accounted for using the acquisition method and

accordingly, the assets acquired (including identiﬁed intangible assets), the liabilities assumed and any
noncontrolling interest in the acquired business are recorded at their acquisition date fair values. The
Company’s acquisition model typically provides for an initial payment at closing and for future additional
contingent purchase price obligations. Contingent purchase price obligations are recorded as deferred
acquisition consideration on the balance sheet at the acquisition date fair value and are remeasured at each
reporting period. Changes in such estimated values are recorded in the results of operations. For the years
ended December 31, 2016, 2015 and 2014, $7,972, $36,344 and $16,467, respectively, related to changes in
estimated value was recorded as operating expenses. For further information, see Note 4 and Note 13. For
the years ended December 31, 2016, 2015, and 2014, $2,640, $2,912 and $6,133, respectively, of acquisition
related costs were charged to operations.

For each acquisition, the Company undertakes a detailed review to identify other intangible assets and a

valuation is performed for all such identiﬁed assets. The Company uses several market participant
measurements to determine estimated value. This approach includes consideration of similar and recent
transactions, as well as utilizing discounted expected cash ﬂow methodologies. Like most service businesses, a
substantial portion of the intangible asset value that the Company acquires is the specialized know-how of the
workforce, which is treated as part of goodwill and is not required to be valued separately. The majority of
the value of the identiﬁable intangible assets acquired is derived from customer relationships, including the
related customer contracts, as well as trade names. In executing the Company’s overall acquisition strategy,
one of the primary drivers in identifying and executing a speciﬁc transaction is the existence of, or the ability
to, expand the existing client relationships. The expected beneﬁts of the Company’s acquisitions are typically
shared across multiple agencies and regions.

Redeemable Noncontrolling Interests. Many of the Company’s acquisitions include contractual

arrangements where the noncontrolling shareholders have an option to purchase, or may require the Company
to purchase, such noncontrolling shareholders’ incremental ownership interests under certain circumstances
and the Company has similar call options under the same contractual terms. The amount of consideration
under these contractual arrangements is not a ﬁxed amount, but rather is dependent upon various valuation
formulas as described in Note 16. In the event that an incremental purchase may be required of the Company,
the amounts are recorded as redeemable noncontrolling interests in mezzanine equity on the balance sheet at
their acquisition date fair value and adjusted for changes to their estimated redemption value through
additional paid-in capital (but not less than their initial redemption value), except for foreign currency
translation adjustments. These adjustments will not impact the calculation of earnings (loss) per share if the
redemption values are less than the estimated fair values. For the three years ended December 31, 2016, 2015,
and 2014, there was no impact on the Company’s earnings (loss) per share calculation.

69

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

The following table presents changes in redeemable noncontrolling interests:

Beginning Balance as of January 1, . . . . . . . . . . . . . .
Redemptions
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in redemption value . . . . . . . . . . . . . . . .
Currency translation adjustments . . . . . . . . . . . . . .
. . . . . . . . . . . . .

Ending Balance as of December 31,

Years Ended December 31,
2015
$ 194,951
(155,042)
7,703
22,809
(950)
$ 69,471

2014
$148,534
(4,820)
13,327
38,850
(940)
$194,951

2016
$69,471
(1,708)
2,274
(9,604)
(253)
$60,180

(1) Grants in 2015 consisted of transfers from noncontrolling interests related to step-up transactions and new

acquisitions.

Subsidiary and Equity Investment Stock Transactions. Transactions involving the purchase, sale or
issuance of stock of a subsidiary where control is maintained are recorded as a reduction in the redeemable
noncontrolling interests or noncontrolling interests, as applicable. Any difference between the purchase price
and noncontrolling interest is recorded to additional paid-in capital. In circumstances where the purchase of
shares of an equity investment results in obtaining control, the existing carrying value of the investment is
remeasured to the acquisition date fair value and any gain or loss is recognized in results of operations.

Variable Interest Entity. Effective March 28, 2012, the Company invested in Doner Partners LLC
(‘‘Doner’’). The Company acquired a 30% voting interest and convertible preferred interests that allow the
Company to increase ordinary voting ownership to 70% at the Company’s option. The Company has
determined that (i) this entity is a variable interest entity and (ii) the Company is the primary beneﬁciary
because it receives a disproportionate share of proﬁts and losses as compared to its ownership percentage. As
such, Doner is consolidated for all periods subsequent to the date of investment.

Doner is a full service integrated creative agency that is included as part of the Company’s portfolio in
the Reportable segment. The Company’s Credit Agreement (see Note 11) is guaranteed and secured by all of
Doner’s assets.

Total assets and total liabilities of Doner included in the Company’s consolidated balance sheet at

December 31, 2016 and 2015, were $102,456 and $57,622, and $122,558 and $86,047, respectively.

Guarantees. Guarantees issued or modiﬁed by the Company to third parties after January 1, 2003 are

generally recognized, at the inception or modiﬁcation of the guarantee, as a liability for the obligations it has
undertaken in issuing the guarantee, including its ongoing obligation to stand ready to perform over the term
of the guarantee in the event that the speciﬁed triggering events or conditions occur. The initial measurement
of that liability is the fair value of the guarantee. The recognition of the liability is required even if it is not
probable that payments will be required under the guarantee. The Company’s liability associated with
guarantees is not signiﬁcant. (See Note 16.)

Revenue Recognition. The Company’s revenue recognition policies are established in accordance with

the Revenue Recognition topics of the FASB ASC, and accordingly, revenue is recognized when all of the
following criteria are satisﬁed: (i) persuasive evidence of an arrangement exists; (ii) the selling price is ﬁxed
or determinable; (iii) services have been performed or upon delivery of the products when ownership and risk
of loss has transferred to the client; and (iv) collection of the resulting receivable is reasonably assured.

The Company follows the Multiple-Element Arrangement topic of the FASB ASC, which addresses

certain aspects of the accounting by a vendor for arrangements under which it will perform multiple
revenue-generating activities and how to determine whether an arrangement involving multiple deliverables
contains more than one unit of accounting.

70

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

The Company follows the Principal Agent Consideration topic of the FASB ASC which addresses

(i) whether revenue should be recorded at the gross amount billed because it has earned revenue from the sale
of goods or services, or recorded at the net amount retained because it has earned a fee or commission, and
(ii) that reimbursements received for out-of-pocket expenses incurred should be characterized in the income
statement as revenue. Accordingly, the Company has included such reimbursed expenses in revenue.

The Company earns revenue from agency arrangements in the form of retainer fees or commissions; from
short-term project arrangements in the form of ﬁxed fees or per diem fees for services; and from incentives or
bonuses.

Non-refundable retainer fees are generally recognized on a straight-line basis over the term of the speciﬁc
customer arrangement. Commission revenue is earned and recognized upon the placement of advertisements in
various media when the Company has no further performance obligations. Fixed fees for services are
recognized upon completion of the earnings process and acceptance by the client. Per diem fees are
recognized upon the performance of the Company’s services. In addition, for a limited number of certain
service transactions, which require delivery of a number of service acts, the Company uses the proportional
performance model, which generally results in revenue being recognized based on the straight-line method.

Fees billed to clients in excess of fees recognized as revenue are classiﬁed as Advanced Billings on the

Company’s balance sheet.

A small portion of the Company’s contractual arrangements with customers includes performance

incentive provisions, which allow the Company to earn additional revenue as a result of its performance
relative to both quantitative and qualitative goals. The Company recognizes the incentive portion of revenue
under these arrangements when speciﬁc quantitative goals are assured, or when the Company’s clients
determine performance against qualitative goals has been achieved. In all circumstances, revenue is only
recognized when collection is reasonably assured. The Company records revenue net of sales and other taxes
due to be collected and remitted to governmental authorities.

Cost of Services Sold. Cost of services sold do not include depreciation charges for ﬁxed assets.

Interest Expense.

Interest expense primarily consists of the cost of borrowing on the Company’s

previously outstanding 6.75% Senior Notes due 2020 (the ‘‘6.75% Notes’’); the Company’s 6.50% senior
unsecured notes due 2024 (the ‘‘6.50% Notes’’); and the Company’s $325 million senior secured revolving
credit agreement due 2021 (the ‘‘Credit Agreement’’). The Company uses the effective interest method to
amortize the deferred ﬁnancing costs as well as the original issue premium on the previously outstanding
6.75% Notes. The Company also uses the straight-line method to amortize the deferred ﬁnancing costs on the
Credit Agreement. For the years ended December 31, 2016, 2015, and 2014, interest expense included $255,
$2,543, and $2,186, respectively, relating to present value adjustments for ﬁxed deferred acquisition
consideration payments.

Deferred Taxes. The Company uses the asset and liability method of accounting for income taxes.
Deferred income taxes are provided for the temporary difference between the ﬁnancial reporting basis and tax
basis of the Company’s assets and liabilities. Deferred tax beneﬁts result principally from certain tax carryover
beneﬁts and from recording certain expenses in the ﬁnancial statements that are not currently deductible for
tax purposes and from differences between the tax and book basis of assets and liabilities recorded in
connection with acquisitions. Deferred tax assets are reduced by a valuation allowance when, in the opinion of
management, it is more likely than not that some portion or all of the deferred tax assets will not be realized.
Deferred tax liabilities result principally from deductions recorded for tax purposes in excess of that recorded
in the ﬁnancial statements or income for ﬁnancial statement purposes in excess of the amount for tax
purposes. The effect of changes in tax rates is recognized in the period the rate change is enacted.

71

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

Stock-Based Compensation. Under the fair value method, compensation cost is measured at fair value at

the date of grant and is expensed over the service period, in this case the award’s vesting period. The
Company recognized forfeitures as they occur. When awards are exercised, share capital is credited by the
sum of the consideration paid together with the related portion previously credited to additional paid-in capital
when compensation costs were charged against income or acquisition consideration.

The Company uses its historical volatility derived over the expected term of the award to determine the

volatility factor used in determining the fair value of the award.

Stock-based awards that are settled in cash, or may be settled in cash at the option of employees, are

recorded as liabilities. The measurement of the liability and compensation cost for these awards is based on
the fair value of the award, and is recorded in operating income over the service period, in this case the
awards vesting period. Changes in the Company’s payment obligation prior to the settlement date of a
stock-based award are recorded as compensation cost in operating income in the period of the change. The
ﬁnal payment amount for such awards is established on the date of the exercise of the award by the employee.

Stock-based awards that are settled in cash or equity at the option of the Company are recorded at fair

value on the date of grant and recorded as additional paid-in capital. The fair value measurement of the
compensation cost for these awards is based on using the Black-Scholes option pricing-model and is recorded
in operating income over the service period, in this case the award’s vesting period.

For the years ended December 31, 2016, 2015, and 2014, the Company issued no stock options or similar

awards.

It is the Company’s policy for issuing shares upon the exercise of an equity incentive award to verify the

amount of shares to be issued, as well as the amount of proceeds to be collected (if any) and to deliver new
shares to the exercising party.

The Company has adopted the straight-line attribution method for determining the compensation cost to

be recorded during each accounting period. The Company commences recording compensation expense related
to awards that are based on performance conditions under the straight-line attribution method when it is
probable that such performance conditions will be met. The fair value at the grant date for performance based
awards granted in 2016, 2015, and 2014 was $140, $1,741, and $3,026, respectively.

The Company treats beneﬁts paid by shareholders or equity members to employees as a stock-based

compensation charge with a corresponding credit to additional paid-in capital.

From time to time, certain acquisitions and step-up transactions include an element of compensation

related payments. The Company accounts for those payments as stock-based compensation.

Pension Costs. Several of the Company’s U.S. and Canadian subsidiaries offer employees access to
certain deﬁned contribution pension programs. Under the deﬁned contribution plans, these subsidiaries, in
some cases, make annual contributions to participants’ accounts which are subject to vesting. The Company’s
contribution expense pursuant to these plans was $10,026, $6,731 and $7,503 for the years ended
December 31, 2016, 2015, and 2014, respectively. The Company also has a deﬁned beneﬁt plan. See Note 18.

Income (loss) per Common Share. Basic income (loss) per share is based upon the weighted average
number of common shares outstanding during each period. ‘‘Share capital to be issued’’ as reﬂected in the
Shareholders’ Equity on the balance sheet are also included if there is no circumstance under which those
shares would not be issued. Diluted income (loss) per share is based on the above, in addition, if dilutive,
common share equivalents, which include outstanding options, stock appreciation rights, and unvested
restricted stock units.

Foreign Currency Translation. The Company’s ﬁnancial statements were prepared in accordance with

the requirements of the Foreign Currency Translation topic of the FASB ASC. The functional currency of the

72

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

2. Signiﬁcant Accounting Policies − (continued)

Company is the Canadian dollar and it has decided to use U.S. dollars as its reporting currency for
consolidated reporting purposes. Generally, the Company’s subsidiaries use their local currency as their
functional currency. Accordingly, the currency impacts of the translation of the balance sheets of the
Company’s non-U.S. dollar based subsidiaries to U.S. dollar statements are included as cumulative translation
adjustments in accumulated other comprehensive income. Translation of intercompany debt, which is not
intended to be repaid, is included in cumulative translation adjustments. Cumulative translation adjustments
are not included in net earnings unless they are actually realized through a sale or upon complete, or
substantially complete, liquidation of the Company’s net investment in the foreign operation. Translation of
current intercompany balances are included in net earnings. The balance sheets of non-U.S. dollar based
subsidiaries are translated at the period end rate. The income statements of non-U.S. dollar based subsidiaries
are translated at average exchange rates for the period.

Gains and losses arising from the Company’s foreign currency transactions are reﬂected in net earnings.

Unrealized gains or losses arising on the translation of certain intercompany foreign currency transactions that
are of a long-term nature (that is settlement is not planned or anticipated in the future) are included as
cumulative translation adjustments in accumulated other comprehensive income.

Derivative Financial Instruments. The Company follows the Accounting for Derivative Instruments and

Hedging Activities topic of the FASB ASC, which establishes accounting and reporting standards requiring
that every derivative instrument (including certain derivative instruments embedded in other contracts and debt
instruments) be recorded on the balance sheet as either an asset or liability measured at its fair value. The
accounting for the change in fair value of the derivative depends on whether the instrument qualiﬁes for and
has been designated as a hedging relationship and on the type of hedging relationship. There are three types
of hedging relationships: (i) a cash ﬂow hedge, (ii) a fair value hedge, and (iii) a hedge of foreign currency
exposure of a net investment in a foreign operation. The designation is based upon the exposure being hedged.
Derivatives that are not hedges, or become ineffective hedges, must be adjusted to fair value through earnings.

73

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

3. Loss per Common Share

The following table sets forth the computation of basic and diluted loss per common share from

continuing operations for the years ended December 31:

Numerator
Numerator for diluted loss per common share −

income (loss) from continuing operations . . . . . . . $

(42,724) $

(22,022)

$

4,093

Net income attributable to the noncontrolling

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(5,218)

(9,054)

(6,890)

2016

2015

2014

Loss attributable to MDC Partners Inc. common

shareholders from continuing operations . . . . . . . .
. . . . . . . . . . . . . . . . . .

Effect of dilutive securities
Numerator for diluted loss per common share − loss

attributable to MDC Partners Inc. common
shareholders from continuing operations . . . . . . . . $

Denominator
Denominator for basic loss per common share −

(47,942)
—

(31,076)
—

(2,797)
—

(47,942) $

(31,076)

$

(2,797)

weighted average common shares

. . . . . . . . . . . .

51,345,807

49,875,282

49,545,350

Effect of dilutive securities:
Dilutive potential common shares . . . . . . . . . . . . . .
Denominator for diluted loss per common share −

adjusted weighted shares and assumed
conversions . . . . . . . . . . . . . . . . . . . . . . . . . . .

Basic and Diluted loss per common share from

—

—

—

51,345,807

49,875,282

49,545,350

continuing operations . . . . . . . . . . . . . . . . . . . . . $

(0.93) $

(0.62)

$

(0.06)

At December 31, 2016, 2015, and 2014, warrants, options and other rights to purchase 1,391,456,
947,465 and 1,114,681 shares of common stock, respectively, were not included in the computation of diluted
loss per common share because doing so would have had an antidilutive effect. Additionally, the 523,321 of
restricted stock and restricted stock unit awards which are contingent upon the Company meeting an undeﬁned
cumulative three year earnings target and continued employment are also excluded from the computation of
diluted loss per common share.

4. Acquisitions

Valuations of acquired companies are based on a number of factors, including specialized know-how,

reputation, competitive position and service offerings. The Company’s acquisition strategy has been focused
on acquiring the expertise of an assembled workforce in order to continue to build upon the core capabilities
of its various strategic business platforms to better serve the Company’s clients. The Company’s strategy
includes acquiring ownership stakes in well-managed businesses with strong reputations in the industry. The
Company’s model of ‘‘Perpetual Partnership’’ often involves acquiring a majority interest rather than a 100%
interest and leaving management owners with a signiﬁcant ﬁnancial interest in the performance of the
acquired entity for a minimum period of time, typically not less than ﬁve years. The Company’s acquisition
model in this scenario typically provides for (i) an initial payment at the time of closing, (ii) additional
contingent purchase price obligations based on the future performance of the acquired entity, and (iii) an
option by the Company to purchase (and in some instances a requirement to so purchase) the remaining
interest of the acquired entity under a predetermined formula.

74

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

4. Acquisitions − (continued)

Contingent purchase price obligations. The Company’s contingent purchase price obligations are

generally payable within a ﬁve year period following the acquisition date, and are based on (i) the
achievement of speciﬁc thresholds of future earnings, and (ii) in certain cases, the growth rate of those
earnings. Contingent purchase price obligations are recorded as deferred acquisition consideration on the
balance sheet at the acquisition date fair value and adjusted at each reporting period through operating income
or net interest expense, depending on the nature of the arrangement. See Note 13 for additional information on
deferred acquisition consideration.

Options to purchase. When acquiring less than 100% ownership, the Company may enter into

agreements that give the Company an option to purchase, or require the Company to purchase, the incremental
ownership interests under certain circumstances. Where the option to purchase the incremental ownership is
within the Company’s control, the amounts are recorded as noncontrolling interests in the equity section of the
Company’s balance sheet. Where the incremental purchase may be required of the Company, the amounts are
recorded as redeemable noncontrolling interests in mezzanine equity at their acquisition date estimated
redemption value and adjusted at each reporting period for changes to their estimated redemption value
through additional paid-in capital (but not less than their initial redemption value), except for foreign currency
translation adjustments. On occasion, the Company may initiate a renegotiation to acquire an incremental
ownership interest and the amount of consideration paid may differ materially from the balance sheet amounts.
See Note 16 for additional information on redeemable noncontrolling interests.

Employment conditions. From time to time, speciﬁcally when the projected success of an acquisition is

deemed to be dependent on retention of speciﬁc personnel, such acquisition may include deferred payments
that are contingent upon employment terms as well as ﬁnancial performance. The Company accounts for those
payments through operating income as stock-based compensation over the required retention period. For
the years ended December 31, 2016, 2015 and 2014, stock-based compensation included $10,341, $9,359, and
$7,802, respectively, of expense relating to those payments.

Distributions to noncontrolling shareholders.

If noncontrolling shareholders have the right to receive

distributions based on the proﬁtability of an acquired entity, the amount is recorded as income attributable to
noncontrolling interests. However, there are circumstances when the Company acquires a majority interest and
the selling shareholders waive their right to receive distributions with respect to their retained interest for a
period of time, typically not less than ﬁve years. Under this model, the right to receive such distributions
typically begins concurrently with the purchase option period and, therefore, if such option is exercised at the
ﬁrst available date the Company may not record any noncontrolling interest over the entire period from the
initial acquisition date through the acquisition date of the remaining interests.

Included in the Company’s consolidated statement of operations for the year ended December 31, 2016
was revenue of $39,569, and net loss of $3,815, related to 2016 acquisitions. The net loss was attributable to
an increase in the deferred acquisition payment liability driven by the decrease in the future market
performance of the Company’s stock price and the amortization of the intangibles identiﬁed in the allocation
of the purchase price consideration.

2016 Acquisitions

Effective July 1, 2016, the Company acquired 100% of the equity interests of Forsman & Bodenfors AB

(‘‘F&B’’), an advertising agency based in Sweden, for an approximate purchase price range of $35,000 to
$55,000. The estimated aggregate purchase price at acquisition date of $49,837, which is subject to
adjustments, consisted of a closing payment of 1,900,000 MDC Class A subordinate voting shares with an
acquisition date fair value of $34,219, plus additional deferred acquisition payments with an estimated present
value at acquisition date of $15,618. The amount of additional payments will be calculated based on the
ﬁnancial results of the acquired business for 2015 and 2016 as well as the value of the Company’s shares
from July 1, 2016 up to and including the close of business on November 2, 2016. At December 31, 2016, the
estimated present value of the additional deferred acquisition payments was $18,857. The additional deferred

75

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

4. Acquisitions − (continued)

acquisition payments are payable in 2017 at the Company’s option through the payment of cash or the
issuance of additional Class A subordinate voting shares. In the event the Company elects to settle the
additional deferred payments through the issuance of Class A subordinate voting shares, such settlement
amount will be subject to adjustment based on the value of the Company’s shares determined at the close of
business on the ﬁnal trading day of the seller’s applicable 90 day trading window.

An allocation of excess purchase price consideration of this acquisition to the fair value of the net assets
acquired resulted in identiﬁable intangibles of $36,698, consisting primarily of customer lists, trade names and
covenants not to compete, and goodwill of $24,778, including the value of the assembled workforce. The
identiﬁed assets have a weighted average useful life of approximately 10.8 years and will be amortized in a
manner represented by the pattern in which the economic beneﬁts of such assets are expected to be realized.
In addition, the Company has recorded $2,275 as the present value of redeemable noncontrolling interests and
$5,514 as the present value of noncontrolling interests both relating to the noncontrolling interest of F&B’s
subsidiaries. None of the intangibles and goodwill are tax deductible and the Company recorded a deferred tax
liability of $8,074 related to the intangibles. F&B’s results are included in the Reportable segment.

The actual adjustments that the Company will ultimately make in ﬁnalizing the allocation of purchase

price to fair value of the net assets acquired will depend on a number of factors.

The following unaudited pro forma results of operations of the Company for the years ended
December 31, 2016 and 2015 assume that the acquisition of F&B occurred on January 1, 2015. These
unaudited pro forma results are not necessarily indicative of either the actual results of operations that would
have been achieved had the acquisition of F&B taken place on January 1, 2015, or are they necessarily
indicative of future results of operations.

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to MDC Partners Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss per common share:
Basic and Diluted

Year Ended December 31,

2016
$1,426,770
$ (41,859)

2015
$1,398,756
$ (36,301)

Net loss attributable to MDC Partners Inc. common shareholders

. . . . . . . .

$

(0.80)

$

(0.70)

Effective April 1, 2016, the Company acquired the remaining 40% ownership interests of Luntz Global
Partners LLC. In 2016, the Company also entered into various non-material transactions in connection with
other majority-owned entities. As a result of the foregoing, the Company made total cash closing payments of
$1,581, eliminated the contingent deferred acquisition payments of $4,052 and ﬁxed deferred acquisition
payments of $467 related to certain initial acquisition of the equity interests, reduced other assets by $428,
reduced redeemable noncontrolling interests by $1,005, reduced noncontrolling interests by $19,354, increased
accruals and other liabilities by $94, and increased additional paid-in capital by $22,775. Additional deferred
payments with an estimated present value at acquisition date of $2,393 that are contingent upon service
conditions have been excluded from deferred acquisition consideration and will be expensed as stock-based
compensation over the required service period.

2015 Acquisitions

Effective May 1, 2015, the Company acquired a majority of the equity interests of Y Media Labs LLC,

such that following the transaction, the Company’s effective ownership was 60%. Effective October 31, 2015,
the Company acquired substantially 100% of the assets of Unique Inﬂuence, LLC (and certain other affiliated
entities). The aggregate purchase price of these acquisitions had an estimated present value at acquisition date
of $55,279 and consisted of total closing cash payments of $23,000 and additional deferred acquisition
payments that will be based on the future ﬁnancial results of the underlying businesses from 2015 to 2020

76

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

4. Acquisitions − (continued)

with ﬁnal payments due in 2022. These additional deferred payments have an estimated present value at
acquisition date of $32,279. An allocation of excess purchase price consideration of these acquisitions to the
fair value of the net assets acquired resulted in identiﬁable intangibles of $16,721, consisting primarily of
customer lists, trade names and covenants not to compete, and goodwill of $43,654, including the value of the
assembled workforce. The identiﬁed assets have a weighted average useful life of approximately 6.3 years and
will be amortized in a manner represented by the pattern in which the economic beneﬁts of such assets are
expected to be realized. In addition, the Company has recorded $1,999 as the present value of redeemable
noncontrolling interests. The Company expects intangibles and goodwill of $9,720 to be tax deductible.

In 2015, the Company acquired incremental ownership interests of Sloane & Company LLC, Anomaly

Partners LLC, Allison & Partners LLC, Relevent Partners LLC, Kenna Communications LP and 72andSunny
Partners LLC. In addition, the Company also entered into various non-material transactions in connection with
other majority owned entities.

The aggregate purchase price for these 2015 acquisitions of incremental ownership interests had an
estimated present value at transaction date of $200,822 and consisted of total closing cash payments of
$37,467 and additional deferred acquisition payments that are both ﬁxed and based on the future ﬁnancial
results of the underlying businesses from 2015 to 2021 with ﬁnal payments due in 2022. These additional
deferred payments had an estimated present value at acquisition date of $163,355. The Company reduced
redeemable noncontrolling interests by $149,335 and noncontrolling interests by $8,708. The difference
between the purchase price and the noncontrolling interests of $42,780 was recorded in additional paid-in
capital.

2014 Acquisitions

During 2014, the Company entered into several acquisitions and various non-material transactions with

certain majority owned entities. Effective January 1, 2014, the Company acquired 60% of the equity interests
of Luntz Global Partners LLC. Effective February 14, 2014, the Company acquired 65% of the equity
interests of Kingsdale Partners LP. On June 3, 2014, the Company acquired a 100% equity interest in The
House Worldwide Ltd. On July 31, 2014, Union Advertising Canada LP acquired 100% of the issued and
outstanding stock of Trapeze Media Limited (‘‘Trapeze’’). Effective August 1, 2014, the Company acquired
65% of the equity interests of Hunter PR LLC. Effective August 18, 2014, the Company acquired a 75%
interest in Albion Brand Communication Limited. In addition, in June 2014 and August 2014, the Company
(through a subsidiary) entered into other non-material acquisitions.

The aggregate purchase price of these acquisitions had an estimated present value at acquisition date of

$151,202 and consisted of total closing cash payments of $67,236, and additional deferred acquisition
payments that are based on the ﬁnancial results of the underlying businesses from 2014 to 2018 with ﬁnal
payments due in 2019. These additional deferred payments had an estimated present value at acquisition date
of $83,966. An allocation of excess purchase price consideration of these acquisitions to the fair value of the
net assets acquired resulted in identiﬁable intangibles of $64,733, consisting primarily of customer lists, a
technology asset and covenants not to compete, and goodwill of $146,806, including the value of the
assembled workforce. The identiﬁed assets will be amortized over a ﬁve to six year period in a manner
represented by the pattern in which the economic beneﬁts of such assets are expected to be realized. In
addition, the Company has recorded $50,552 as the present value of noncontrolling interests and $13,327 as
the present value of redeemable noncontrolling interests. The Company expects intangibles and goodwill of
$149,232 to be tax deductible. In addition the Company recorded other income of $908 representing a gain on
the previously held 18% interest in Trapeze.

Noncontrolling Interests

Changes in the Company’s ownership interests in our less than 100% owned subsidiaries during the

three years ended December 31, were as follows:

77

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

4. Acquisitions − (continued)

Net Loss Attributable to MDC Partners Inc. and
Transfers (to) from the Noncontrolling Interests

Net loss attributable to MDC Partners Inc.

. . . . . . . . .

Transfers (to) from the noncontrolling interests

Increase (decrease) in MDC Partners Inc. paid-in

capital for purchase of equity interests in excess of
noncontrolling interests and redeemable
noncontrolling interests . . . . . . . . . . . . . . . . . . .
. . . .
Change from net loss attributable to MDC Partners Inc.
. . . .

Net transfers (to) from noncontrolling interests

and transfers (to) from noncontrolling interests

2016
$(47,942)

Year Ended December 31,
2015
$(37,357)

2014
$(24,057)

22,776
$ 22,776

(42,780)
$(42,780)

(8,992)
$ (8,992)

$(25,166)

$(80,137)

$(33,049)

5. Fixed Assets

The following is a summary of the Company’s ﬁxed assets as of December 31:

Computers, furniture and ﬁxtures . . $ 91,909
91,601
Leasehold improvements . . . . . . . .
$183,510

Cost

2016
Accumulated
Depreciation
$ (64,030)
(41,103)
$(105,133)

Net Book
Value
$27,879
50,498
$78,377

Cost
$ 87,213
72,898
$160,111

2015
Accumulated
Depreciation
$(62,901)
(33,653)
$(96,554)

Net Book
Value
$24,312
39,245
$63,557

At December 31, 2016 and 2015, included in ﬁxed assets are assets under capital lease obligations with a

cost of $1,967 and $1,959, respectively, and accumulated depreciation of $1,316 and $1,378, respectively.
Depreciation expense for the years ended December 31, 2016, 2015, and 2014 was $22,293, $18,871 and
$16,462, respectively.

78

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

6. Accruals and Other Liabilities

At December 31, 2016 and 2015, accruals and other liabilities included accrued media of $201,872 and

$187,540, respectively; and amounts due to noncontrolling interest holders for their share of proﬁts, which
will be distributed within the next twelve months, of $4,154 and $5,473, respectively.

Changes in noncontrolling interest amounts included in accrued and other liabilities for the three years

ended December 31, were as follows:

Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncontrolling
Interests
$ 5,210
6,890
(6,523)
437
$ 6,014
9,054
(9,503)
(92)
$ 5,473
5,218
(7,772)
1,235
$ 4,154

(1) Other consists primarily of business acquisitions, sale of a business, step-up transactions, and cumulative

translation adjustments.

7. Financial Instruments

Financial assets, which include cash and cash equivalents and accounts receivable, have carrying values

which approximate fair value due to the short-term nature of these assets. Financial liabilities with carrying
values approximating fair value due to short-term maturities include accounts payable. Deferred acquisition
consideration is recorded at fair value. The revolving credit agreement is a variable rate debt, the carrying
value of which approximates fair value. The Company’s notes are a ﬁxed rate debt instrument recorded at the
carrying value. See Note 13 for the fair value. The fair value of ﬁnancial commitments, guarantees and letters
of credit, are based on the stated value of the underlying instruments. Guarantees have been issued in
conjunction with the disposition of businesses in 2001 and 2003 and letters of credit have been issued in the
normal course of business.

79

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

8. Goodwill and Intangible Assets

As of December 31, the gross and net amounts of acquired intangible assets were as follows:

Goodwill
Balance at December 31, 2014 . . . . . . . . . . . . . . . . .
Acquired goodwill . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition purchase price adjustments . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . .
Balance at December 31, 2015 . . . . . . . . . . . . . . . . .
Acquired goodwill . . . . . . . . . . . . . . . . . . . . . . . .
Disposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment loss recognized . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . .
Balance at December 31, 2016 . . . . . . . . . . . . . . . . .

Reportable
Segment
$660,793
6,253
(1,744)
(10,263)
$655,039
24,778
—
—
(2,973)
$676,844

Intangible Assets

Trademarks (indeﬁnite life) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships − gross
. . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships − net . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangibles − gross . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangibles − net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible assets − net

All Other
$190,580
37,401
(684)
(12,035)
$215,262
—
(764)
(48,524)
1,941
$167,915

Total
$851,373
43,654
(2,428)
(22,298)
$870,301
24,778
(764)
(48,524)
(1,032)
$844,759

For the Year Ended
December 31,

2016
$ 17,780
$121,408
(80,432)
$ 40,976
$ 43,656
(17,341)
$ 26,315
$182,844
(97,773)
$ 85,071

2015
$ 17,780
$ 135,919
(97,604)
$ 38,315
$ 33,638
(17,351)
$ 16,287
$ 187,337
(114,955)
$ 72,382

The results of the annual goodwill impairment test performed as of October 1, 2015, indicated fair values

in excess of carrying amounts for each of the Company’s reporting units. The Company noted no signiﬁcant
events or conditions during the ﬁrst and second quarter of 2016 that would have affected the conclusions from
the annual assessment.

During the third quarter of 2016, the Company changed its operating segments, as a result of the

management structure change as discussed in Note 14, which resulted in a corresponding change to the
Company’s reporting units. The Company performed interim goodwill testing on one of its experiential
reporting units and one non-material reporting unit, resulting in a partial impairment of goodwill of $27,893
and $1,738 relating to the experiential reporting unit and non-material reporting unit, respectively.
Additionally, as a result of the annual goodwill impairment test performed as of October 1, 2016, the
Company recognized a partial impairment of goodwill of $18,893 relating to one of the Company’s strategic
communications reporting units. See Note 2 for further information.

The total accumulated goodwill impairment charges are $95,407 through December 31, 2016. During the
year for 2016, the Company wrote off goodwill of $764 related to the sale of its ownership interests in Bryan
Mills to the noncontrolling shareholders. This write off is included in other income (expense).

The weighted average amortization periods for customer relationships are six years and other intangible

assets are eight years. In total, the weighted average amortization period is seven years. Amortization expense
related to amortizable intangible assets for the years ended December 31, 2016, 2015, and 2014 was $21,726,
$30,024, and $29,749, respectively.

80

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

8. Goodwill and Intangible Assets − (continued)

The estimated amortization expense for the ﬁve succeeding years is as follows:

Year
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization
$16,677
$11,525
$ 7,346
$ 4,999
$ 3,411

9. Income Taxes

The components of the Company’s income (loss) from continuing operations before income taxes and
equity in earnings of non-consolidated affiliates by taxing jurisdiction for the years ended December 31, were:

Income (Loss):
U.S.
Non-U.S.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016

2015

2014

$(16,661)
(33,055)
$(49,716)

$ 23,180
(40,596)
$(17,416)

$ 46,728
(31,619)
$ 15,109

The provision (beneﬁt) for income taxes by taxing jurisdiction for the years ended December 31, were:

Current tax provision

U.S. federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. state and local . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-U.S.

Deferred tax provision (beneﬁt):

U.S. federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. state and local . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-U.S.

Income tax provision (beneﬁt)

. . . . . . . . . . . . . . . . .

2016

2015

2014

$

—
(1,520)
2,154
634

7,624
(3,286)
(12,273)
(7,935)
$ (7,301)

$ —
1,375
2,465
3,840

6,944
3,195
(8,315)
1,824
$ 5,664

$ —
907
552
1,459

13,402
1,971
(4,410)
10,963
$12,422

81

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

9. Income Taxes − (continued)

A reconciliation of income tax expense (beneﬁt) using the statutory Canadian federal and provincial

income tax rate compared with actual income tax expense for the years ended December 31, is as follows:

Income (loss) from continuing operations before

income taxes, equity in non-consolidated affiliates
and noncontrolling interest

. . . . . . . . . . . . . . . . . .
Statutory income tax rate . . . . . . . . . . . . . . . . . . . . .
Tax expense (beneﬁt) using statutory income tax rate . .
State and foreign taxes . . . . . . . . . . . . . . . . . . . . . .
Non-deductible stock-based compensation . . . . . . . . .
Other non-deductible expense . . . . . . . . . . . . . . . . . .
Change to valuation allowance on items affecting

taxable income . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of the difference in federal and statutory rates . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net
Income tax expense (beneﬁt)
. . . . . . . . . . . . . . . . . .
Effective income tax rate . . . . . . . . . . . . . . . . . . . . .

2016

2015

2014

$(49,716)
26.5%
(13,175)
(94)
4,060
(1,170)

8,707
(4,579)
(1,287)
237
$ (7,301)
14.7%

$(17,416)
26.5%
(4,615)
3,524
3,354
(2,102)

5,468
1,906
(2,399)
528
$ 5,664

$15,109

26.5%
4,004
1,459
1,982
2,151

2,003
2,222
(1,826)
427
$12,422

(32.5)%

82.2%

The 2016 effective income tax rate was lower than the statutory rate due primarily to non-deductible

stock-based compensation of $4,060, an increase in the valuation allowance of $8,707, and the effect of the
difference in the U.S. and foreign federal rates and the Canadian statutory rate of $(4,579). All of this resulted
in a lower tax beneﬁt.

The 2015 effective income tax rate was higher than the statutory rate due primarily to non-deductible

stock-based compensation of $3,354 and an increase in the valuation allowance of $5,468, and the effect of
the difference in the U.S. and foreign federal rates and the Canadian statutory rate of $1,906. All of this
resulted in a tax expense verses a tax beneﬁt.

The 2014 effective income tax rate was higher than the statutory rate due primarily to non-deductible

stock-based compensation of $1,982, an increase in the valuation allowance of $2,003, and the effect of the
difference in the U.S. and foreign federal rates and the Canadian statutory rate of $2,222.

Income taxes receivable were $1,506 and $615 at December 31, 2016 and 2015, respectively, and were

included in other current assets on the balance sheet. Income taxes payable were $4,547 and $7,019 at
December 31, 2016 and 2015, respectively, and were included in accrued and other liabilities on the balance
sheet. It is the Company’s policy to classify interest and penalties arising in connection with the under
payment of income taxes as a component of income tax expense.

82

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

9. Income Taxes − (continued)

The tax effects of signiﬁcant temporary differences representing deferred tax assets and liabilities at

December 31, were as follows:

Deferred tax assets:
Capital assets and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carry forwards . . . . . . . . . . . . . . . . . . . . . . . . .
Interest deductions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reﬁnancing charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred acquisition consideration . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized foreign exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital loss carry forwards
Accounting reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross deferred tax asset
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax assets

Deferred tax liabilities:
Deferred ﬁnance charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital assets and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax asset (liability)

Disclosed as:
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016

2015

$ 41,443
41,989
17,227
7,413
26,203
2,581
5,095
15,237
10,957
7,138
175,283
(133,490)
41,793

(333)
(388)
(102,722)
(103,443)
$ (61,650)

$ 43,031
37,490
17,347
144
16,197
3,033
3,770
15,548
10,630
6,701
153,891
(124,143)
29,748

(323)
(797)
(91,724)
(92,844)
$ (63,096)

$ 41,793
(103,443)
$ (61,650)

$ 29,748
(92,844)
$ (63,096)

The Company has U.S. federal net operating loss carry forwards of $21,339 and non-U.S. net operating
loss carry forwards of $70,517. These carry forwards expire in years 2016 through 2031. The Company also
has total indeﬁnite loss carry forwards of $118,413. These indeﬁnite loss carry forwards consist of $35,723
relating to the U.S. and $82,691 which are related to capital losses from the Canadian operations. In addition,
the Company has net operating loss carry forwards for various state taxing jurisdictions of approximately
$188,367.

The Company records a valuation allowance against deferred income tax assets when management
believes it is more likely than not that some portion or all of the deferred income tax assets will not be
realized. Management considers factors such as the reversal of deferred income tax liabilities, projected future
taxable income, the character of the income tax asset, tax planning strategies, changes in tax laws and other
factors. A change to these factors could impact the estimated valuation allowance and income tax expense.

The valuation allowance has been recorded to reduce our deferred tax asset to an amount that is more
likely than not to be realized, and is based upon the uncertainty of the realization of certain U.S., non-U.S.
and state deferred tax assets. The increase in the Company’s valuation allowance charged to the statement of
operations for each of the years ended December 31, 2016, 2015 and 2014 was $8,707, $5,468 and $2,003,
respectively. In addition, a beneﬁt of $1,112 has been recorded in accumulated other comprehensive loss

83

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

9. Income Taxes − (continued)

relating to the deﬁned pension plan for the years ended December 31, 2014. There was no beneﬁt or expense
related to the deﬁned pension plan recorded in 2015 and 2016.

Deferred taxes are not provided for temporary differences representing earnings of subsidiaries that are

intended to be permanently reinvested. The potential deferred tax liability associated with these undistributed
earnings is not material.

As of December 31, 2016 and 2015, the Company recorded a liability for unrecognized tax beneﬁts as
well as applicable penalties and interest in the amount of $1,543 and $4,200. As of December 31, 2016 and
2015, accrued penalties and interest included in unrecognized tax beneﬁts were approximately $78 and $595.
The Company identiﬁed an uncertainty relating to the future tax deductibility of certain intercompany fees. To
the extent that such future beneﬁt will be established, the resolution of this position will have no effect with
respect to the ﬁnancial statements. If these unrecognized tax beneﬁts were to be recognized, it would affect
the Company’s effective tax rate.

Changes in the Company’s reserve is as follows:
Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement of uncertainty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement of uncertainty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,073
—
3,073
960
(428)
3,605
(1,261)
(879)
$ 1,465

The Company does not expect its unrecognized tax beneﬁts to change signiﬁcantly over the next

12 months.

The Company has completed U.S. federal tax audits through 2013 and has completed a non-U.S. tax

audit through 2009.

10. Discontinued Operations

In the fourth quarter of 2014, the Company made the decision to strategically sell the net assets of
Accent. Effective May 31, 2015, the Company completed the sale of Accent for an aggregate selling price
of $17,102, net of transaction expenses. There were no discontinued operations for the year ended
December 31, 2016.

Included in discontinued operations in the Company’s consolidated statements of operations for the years

ended December 31, 2015 and 2014 were the following:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating loss
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense
Loss on disposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .
Net loss from discontinued operations

Years Ended December 31,

2015
$27,025
(322)
(752)
(5,207)
$ (6,281)

2014
$ 70,041
(4,704)
(458)
(16,098)
$(21,260)

For the year ended December 31, 2014, the loss on disposal included a goodwill write off of $15,564.

At December 31, 2016 and 2015, the Company had no assets held for sale.

84

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

11. Debt

As of December 31, the Company’s indebtedness was comprised as follows:

Revolving credit facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6.50% Notes due 2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6.75% Notes due 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Original issue premium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Obligations under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . .

Less:
Current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016
$ 54,425
900,000
—
—
(18,420)
936,005
431
936,436

$

2015

—
—
735,000
5,838
(12,625)
728,213
670
728,883

228
$936,208

470
$728,413

Interest expense related to long-term debt for the years ended December 31, 2016, 2015, and 2014 was

$56,468, $53,090 and $50,832, respectively. For the year ended December 31, 2016, the Company recorded a
charge for the loss on redemption of the 6.75% Notes of $33,298, which included accrued interest, related
premiums, fees and expenses, write offs of unamortized original issue premium, and unamortized debt
issuance costs. For the years ended December 31, 2016, 2015, and 2014, interest expense included income of
$312, $1,178, $975, related to the amortization of the original issue premium. For the years ended
December 31, 2016, 2015, and 2014, interest expense included $255, $2,543 and $2,186, respectively, of
present value adjustments for ﬁxed deferred acquisition payments.

The amortization of deferred ﬁnance costs included in interest expense were $3,022, $3,448 and $3,222

for the years ended December 31, 2016, 2015, and 2014, respectively.

6.50% Senior Notes

On March 23, 2016, MDC entered into an indenture (the ‘‘Indenture’’) among MDC, its existing and
future restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure, the Credit
Agreement, as guarantors (the ‘‘Guarantors’’) and The Bank of New York Mellon, as trustee, relating to the
issuance by MDC of $900,000 aggregate principal amount of the 6.50% Notes. The 6.50% Notes were sold in
a private placement in reliance on exceptions from registration under the Securities Act of 1933. The 6.50%
Notes bear interest at a rate of 6.50% per annum, accruing from March 23, 2016. Interest is payable
semiannually in arrears on May 1 and November 1 of each year, beginning November 1, 2016. The 6.50%
Notes mature on May 1, 2024, unless earlier redeemed or repurchased. The Company received net proceeds
from the offering of the 6.50% Notes equal to approximately $880,000. The Company used the net proceeds
to redeem all of its existing 6.75% Notes, together with accrued interest, related premiums, fees and expenses
and recorded a charge for the loss on redemption of such notes of $33,298, including write offs of
unamortized original issue premium and debt issuance costs. Remaining proceeds were used for general
corporate purposes, including funding of deferred acquisition consideration.

The 6.50% Notes are guaranteed on a senior unsecured basis by all of MDC’s existing and future

restricted subsidiaries that guarantee, or are co-borrowers under or grant liens to secure, the Credit Agreement.
The 6.50% Notes are unsecured and unsubordinated obligations of MDC and rank (i) equally in right of
payment with all of MDC’s or any Guarantor’s existing and future senior indebtedness, (ii) senior in right of
payment to MDC’s or any Guarantor’s existing and future subordinated indebtedness, (iii) effectively
subordinated to all of MDC’s or any Guarantor’s existing and future secured indebtedness to the extent of the
collateral securing such indebtedness, including the Credit Agreement, and (iv) structurally subordinated to all
existing and future liabilities of MDC’s subsidiaries that are not Guarantors.

85

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

11. Debt − (continued)

MDC may, at its option, redeem the 6.50% Notes in whole at any time or in part from time to time, on

and after May 1, 2019 (i) at a redemption price of 104.875% of the principal amount thereof if redeemed
during the twelve-month period beginning on May 1, 2019, (ii) at a redemption price of 103.250% of the
principal amount thereof if redeemed during the twelve-month period beginning on May 1, 2020, (iii) at a
redemption price of 101.625% of the principal amount thereof if redeemed during the twelve-month period
beginning on May 1, 2021, and (iv) at a redemption price of 100% of the principal amount thereof if
redeemed on May 1, 2022 and thereafter.

Prior to May 1, 2019, MDC may, at its option, redeem some or all of the 6.50% Notes at a price equal to

100% of the principal amount of the 6.50% Notes plus a ‘‘make whole’’ premium and accrued and unpaid
interest. MDC may also redeem, at its option, prior to May 1, 2019, up to 35% of the 6.50% Notes with the
proceeds from one or more equity offerings at a redemption price of 106.50% of the principal amount thereof.

If MDC experiences certain kinds of changes of control (as deﬁned in the Indenture), holders of the
6.50% Notes may require MDC to repurchase any 6.50% Notes held by them at a price equal to 101% of the
principal amount of the 6.50% Notes plus accrued and unpaid interest. In addition, if MDC sells assets under
certain circumstances, it must apply the proceeds from such sale and offer to repurchase the 6.50% Notes at a
price equal to 100% of the principal amount plus accrued and unpaid interest.

The Indenture includes covenants that, among other things, restrict MDC’s ability and the ability of its

restricted subsidiaries (as deﬁned in the Indenture) to incur or guarantee additional indebtedness; pay
dividends on or redeem or repurchase the capital stock of MDC; make certain types of investments; create
restrictions on the payment of dividends or other amounts from MDC’s restricted subsidiaries; sell assets;
enter into transactions with affiliates; create liens; enter into sale and leaseback transactions; and consolidate
or merge with or into, or sell substantially all of MDC’s assets to, another person. These covenants are subject
to a number of important limitations and exceptions. The 6.50% Notes are also subject to customary events of
default, including a cross-payment default and cross-acceleration provision.

Redemption of 6.75% Senior Notes

On March 23, 2016, the Company redeemed the 6.75% Notes in whole at a redemption price of

103.375% of the principal amount thereof with the proceeds from the issuance of the 6.50% Notes.

Credit Agreement

On March 20, 2013, MDC, Maxxcom Inc. (a subsidiary of MDC) and each of their subsidiaries party
thereto entered into an amended and restated, $225 million senior secured revolving credit agreement due
2018 (the ‘‘Credit Agreement’’) with Wells Fargo Capital Finance, LLC, as agent, and the lenders from time
to time party thereto. Advances under the Credit Agreement are to be used for working capital and general
corporate purposes, in each case pursuant to the terms of the Credit Agreement. Capitalized terms used in this
section and not otherwise deﬁned have the meanings set forth in the Credit Agreement.

Effective October 23, 2014, MDC and its subsidiaries entered into an amendment to its Credit

Agreement. The amendment: (i) expanded the commitments under the facility by $100 million, from
$225 million to $325 million; (ii) extended the date by an additional eighteen months to September 30, 2019;
(iii) reduced the base borrowing interest rate by 25 basis points (the applicable margin for borrowing is 1.00%
in the case of Base Rate Loans and 1.75% in the case of LIBOR Rate Loans); and (iv) modiﬁed certain
covenants to provide the Company with increased ﬂexibility to fund its continued growth and other general
corporate purposes.

Effective May 3, 2016, MDC and its subsidiaries entered into an additional amendment to its Credit

Agreement. The amendment: (i) extends the date by an additional nineteen months to May 3, 2021;

86

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

11. Debt − (continued)

(ii) reduces the base borrowing interest rate by 25 basis points; (iii) provides the Company the ability to
borrow in foreign currencies; and (iv) certain other modiﬁcations to provide additional ﬂexibility in operating
the Company’s business.

Advances under the Credit Agreement bear interest as follows: (a)(i) LIBOR Rate Loans bear interest at the

LIBOR Rate and (ii) Base Rate Loans bear interest at the Base Rate, plus (b) an applicable margin. The initial
applicable margin for borrowing is 1.00% in the case of Base Rate Loans and 1.75% in the case of LIBOR Rate
Loans. In addition to paying interest on outstanding principal under the Credit Agreement, MDC is required to
pay an unused revolver fee to lenders under the Credit Agreement in respect of unused commitments thereunder.

The Company is currently in compliance with all of the terms and conditions of its Credit Agreement,

and management believes, based on its current ﬁnancial projections, that the Company will be in compliance
with the covenants over the next twelve months. At December 31, 2016, there were $54,425 of borrowings
under the Credit Agreement.

At December 31, 2016, the Company had issued $4,360 of undrawn letters of credit.

At December 31, 2016 and 2015, accounts payable included $80,193 and $73,558, respectively, of

outstanding checks.

Future Principal Repayments

Future principal repayments, including capital lease obligations, for the years ended December 31, and in

aggregate, are as follows:

Period
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount
228
$
91
86
22
54,429
900,000
$954,856

Capital Leases

Future minimum capital lease payments for the years ended December 31 and in aggregate, are as follows:

Period
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: imputed interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount
$ 248
102
93
23
5
—
471
(40)
431
(228)
$ 203

87

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

12. Share Capital

The authorized share capital of the Company is as follows:

(a) Authorized Share Capital

Class A Shares

An unlimited number of subordinate voting shares, carrying one vote each, entitled to dividends equal to
or greater than Class B shares, convertible at the option of the holder into one Class B share for each Class A
share after the occurrence of certain events related to an offer to purchase all Class B shares.

Class B Shares

An unlimited number, carrying 20 votes each, convertible at any time at the option of the holder into one

Class A share for each Class B share.

Preferred A Shares

An unlimited number, non-voting, issuable in series.

(b) Employee Stock Incentive Plan

On May 26, 2005, the Company’s shareholders approved the Company’s 2005 Stock Incentive Plan (the

‘‘2005 Incentive Plan’’). The 2005 Incentive Plan authorizes the issuance of awards to employees, officers,
directors and consultants of the Company with respect to 3,000,000 shares of MDC Partners’ Class A
Subordinate Voting Shares or any other security into which such shares shall be exchanged. On June 1, 2007
and on June 2, 2009, the Company’s shareholders approved a total additional authorized Class A Shares of
3,750,000 to be added to the 2005 Incentive Plan for a total of 6,750,000 authorized Class A Shares. In
addition, the plan was amended to allow shares under this plan to be used to satisfy share obligations under
the Stock Appreciation Rights Plan (the ‘‘SARS’’ Plan’’). On May 30, 2008, the Company’s shareholders
approved the 2008 Key Partner Incentive Plan, which provides for the issuance of 900,000 Class A Shares. On
June 1, 2011, the Company’s shareholders approved the 2011 Stock Incentive Plan, which provides for the
issuance of up to 3,000,000 Class A Shares. In June 2013, the Company’s shareholders approved an
amendment to the SARS Plan to permit the Company to issue shares authorized under the SARS Plan to
satisfy the grant and vesting awards under the 2011 Stock Incentive Plan. On June 1, 2016, the Company’s
shareholders approved the 2016 Stock Incentive Plan, which provides for the issuance of up to 1,500,000
Class A shares.

88

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

12. Share Capital − (continued)

The following table summarizes information about time based and ﬁnancial performance-based restricted

stock and restricted stock unit awards granted under the 2005 Incentive Plan, 2008 Key Partner Incentive
Plan, 2011 Stock Incentive Plan and 2016 Stock Incentive Plan:

Balance at December 31, 2013 . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2014 . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2015 . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2016 . . . . . . .

Performance Based Awards
Weighted
Average
Grant Date
Fair Value
$ 9.79
25.09
9.62
—
$23.14
21.76
25.21
—
$19.61
14.00
10.02
—
$20.90

Shares
462,666
120,578
(497,214)
—
86,030
80,000
(68,067)
—
97,963
10,000
(17,963)
—
90,000

Time Based Awards

Weighted
Average
Grant Date
Fair Value
$12.54
21.99
10.88
11.52
$16.36
20.42
12.35
21.69
$18.71
12.53
16.02
20.39
$16.71

Shares
913,788
293,705
(264,478)
(26,874)
916,141
191,155
(297,794)
(35,000)
774,502
392,500
(380,367)
(46,000)
740,635

The total fair value of restricted stock and restricted stock unit awards, which vested during the years
ended December 31, 2016, 2015 and 2014 was $6,272, $5,394 and $7,659, respectively. In connection with
the vesting of these awards, the Company included in the taxable loss the amounts of $5,429, $4,678 and
$11,874 in 2016, 2015 and 2014, respectively. At December 31, 2016, the weighted average remaining
contractual life for performance based awards was 1.87 years and for time based awards was 1.65 years. At
December 31, 2016, the fair value of all restricted stock and restricted stock unit awards was $5,441. The
term of these awards is three years with vesting up to three years. At December 31, 2016, the unrecognized
compensation expense for these awards was $7,105 and will be recognized through 2019. At December 31,
2016, there were 1,934,861 awards available to grant under all equity plans.

In addition, the Company awarded restricted stock and restricted stock unit awards of which 523,321
awarded shares were outstanding as of December 31, 2016. The vesting of these awards are contingent upon
the Company meeting a cumulative three year earnings target and continued employment through the vesting
date. Once the Company deﬁnes the earnings target, the grant date is established and the Company will record
the compensation expense over the vesting period.

Prior to adoption of the 2005 Incentive Plan, the Company’s Prior 2003 Plan provided for grants of up to

2,836,179 options to employees, officers, directors and consultants of the Company. All the options granted
were for a term of ﬁve years from the date of the grant and vest 20% on the date of grant and a further 20%
on each anniversary date. In addition, the Company granted 802,440 options, on the privatization of
Maxxcom, with a term of no more than 10 years from initial date of grant by Maxxcom and vest 20% in each
of the ﬁrst two years with the balance vesting on the third anniversary of the initial grant.

89

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

12. Share Capital − (continued)

Information related to share option transactions grant under all plans over the past three years is

summarized as follows:

Options Outstanding

Options Exercisable

Balance at December 31, 2013 . . .
Vested . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . .
Balance at December 31, 2014 . . .
Vested . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . .
Balance at December 31, 2015 . . .
Vested . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . .
Expired and cancelled . . . . . . . . .
Balance at December 31, 2016 . . .

Number
Outstanding
112,500
—
—
—
—
112,500
—
—
37,500
—
75,000
—
—
37,500
—
37,500

Weighted
Average
Price per
Share
$6.03
—
—
—
—
$5.70
—
—
4.72
—
$5.28
—
—
5.97
—
$5.83

Number
Outstanding
112,500

Weighted
Average
Price per
Share
$6.03

112,500

$5.70

75,000

$5.28

37,500

$5.83

Non Vested
Options
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—

At December 31, 2016, the intrinsic value of vested options and the intrinsic value of all options was
$27. For options exercised during 2016, 2015 and 2014, the Company received cash proceeds of nil, $224 and
nil, respectively. The Company did not receive any windfall tax beneﬁts. The intrinsic value of options
exercised during 2016, 2015 and 2014 was $471, $471 and nil, respectively. At December 31, 2016, the
weighted average remaining contractual life of all outstanding options was 0.5 years and for all vested options
was 0.5 years. At December 31, 2016, the unrecognized compensation expense of all options was nil.

Share options outstanding as of December 31, 2016 are summarized as follows:

Exercise Price
$5.83 . . . . . . . . . . .

Outstanding
Number
37,500

Options Outstanding
Weighted
Average
Contractual
Life
0.50

Weighted
Average
Price per
Share
$5.83

Options Exercisable
Weighted
Average
Price per
Share
$5.83

Weighted
Average
Contractual
Life
0.50

Exercisable
Number
37,500

The Company has reserved a total of 2,753,496 Class A shares in order to meet its obligations under

various conversion rights, warrants and employee share related plans. At December 31, 2016 there were
781,135 shares available for future option and similar grants.

13. Fair Value Measurements

Authoritative guidance for fair value establishes a framework for measuring fair value. A fair value
measurement assumes a transaction to sell an asset or transfer a liability occurs in the principal market for the
asset or liability or, in the absence of a principal market, the most advantageous market for the asset or
liability.

90

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

13. Fair Value Measurements − (continued)

In order to increase consistency and comparability in fair value measurements, the guidance establishes a
hierarchy for observable and unobservable inputs used to measure fair value into three broad levels, which are
described below:

•

•

•

Level 1 — Quoted prices (unadjusted) in active markets that are accessible at the measurement date
for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.

Level 2 — Observable prices that are based on inputs not quoted on active markets, but corroborated
by market data.

Level 3 — Unobservable inputs are used when little or no market data is available. The fair value
hierarchy gives the lowest priority to Level 3 inputs.

In determining fair value, the Company utilizes valuation techniques that maximize the use of observable

inputs and minimize the use of unobservable inputs to the extent possible as well as considers counterparty
credit risk in its assessment of fair value.

On a nonrecurring basis, the Company uses fair value measures when analyzing asset impairment.
Long-lived assets and certain identiﬁable intangible assets are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If it is
determined such indicators are present and the review indicates that the assets will not be fully recoverable,
based on undiscounted estimated cash ﬂows over the remaining amortization periods, their carrying values are
reduced to estimated fair value. Measurements based on undiscounted cash ﬂows are considered to be Level 3
inputs. During the fourth quarter of each year, the Company evaluates goodwill and indeﬁnite-lived
intangibles for impairment at the reporting unit level. For each acquisition, the Company performed a detailed
review to identify intangible assets and a valuation is performed for all such identiﬁed assets. The Company
used several market participant measurements to determine estimated value. This approach includes
consideration of similar and recent transactions, as well as utilizing discounted expected cash ﬂow
methodologies. The amounts allocated to assets acquired and liabilities assumed in the acquisitions were
determined using level three inputs. Fair value for property and equipment was based on other observable
transactions for similar property and equipment. Accounts receivable represents the best estimate of balances
that will ultimately be collected, which is based in part on allowance for doubtful accounts reserve criteria and
an evaluation of the speciﬁc receivable balances.

Financial Liabilities Measured at Fair Value on a Recurring Basis

The following tables present certain information for our ﬁnancial assets that is measured at fair value on

a recurring basis at December 31:

Liabilities:
6.50% Senior Notes due 2024 . . . . . . . . . . . . . .
6.75% Senior Notes due 2020 . . . . . . . . . . . . . .

Level 1 2016

Level 1 2015

Carrying
Amount

900,000
—

Fair Value

812,250
—

Carrying
Amount

—
740,838

Fair Value

—
765,319

Our long-term debt includes ﬁxed rate debt. The fair value of this instrument is based on quoted market

prices.

91

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

13. Fair Value Measurements − (continued)

The following table presents changes in deferred acquisition consideration for the years ended

December 31:

Beginning balance of contingent payments . . . . . . . . . . . . . . . . . . .
Payments(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions(2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redemption value adjustments(3) . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign translation adjustment
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Ending balance of contingent payments . . . . . . . . . . . . . . . . . . . . .

Fair Value Measurements Using
Signiﬁcant Unobservable Inputs
(Level 3)

2016
$ 306,734
(105,169)
16,132
13,930
(6,412)
(461)
$ 224,754

2015
$172,227
(77,301)
174,530
41,636
—
(4,358)
$306,734

(1) For the year ended December 31, 2016, payments include $10,458 of deferred acquisition consideration

settled through the issuance of 691,559 MDC Class A subordinate voting shares in lieu of cash.
(2) Additions are the initial estimated deferred acquisition payments of new acquisitions and step-up

transactions completed within that ﬁscal period.

(3) Redemption value adjustments are fair value changes from the Company’s initial estimates of deferred

acquisition payments, including the accretion of present value and stock-based compensation charges
relating to acquisition payments that are tied to continued employment.

(4) Other is comprised of (i) $2,360 transfered to shares to be issued related to 100,000 MDC Class A
subordinate voting shares to be issued contingent on speciﬁc thresholds of future earnings that
management expects to be attained; and, (ii) $4,052 of contingent payments eliminated through the
acquisition of incremental ownership interests. See Note 4.

In addition to the above amounts, there are ﬁxed payments of $4,810 and $40,370 for total deferred

acquisition consideration of $229,564 and $347,104, which reconciles to the consolidated balance sheets at
December 31, 2016 and 2015, respectively.

The Company includes the payments of all deferred acquisition consideration in ﬁnancing activities in the
Company’s consolidated statement of cash ﬂows, as the Company believes these payments to be seller-related
ﬁnancing activities, which is the predominant source of cash ﬂows. The FASB recently issued new guidance
regarding the classiﬁcation of cash ﬂows for contingent consideration that is effective January 1, 2018. See
Note 17 for further information.

Level 3 payments relate to payments made for deferred acquisition consideration. Level 3 grants relate to

contingent purchase price obligations related to acquisitions and are recorded on the balance sheet at the
acquisition date fair value. The estimated liability is determined in accordance with various contractual
valuation formulas that may be dependent on future events, such as the growth rate of the earnings of the
relevant subsidiary during the contractual period and, in some cases, the currency exchange rate as of the date
of payment. Level 3 redemption value adjustments relate to the remeasurement and change in these various
contractual valuation formulas as well as adjustments of present value.

At December 31, 2016 and 2015, the carrying amount of the Company’s ﬁnancial instruments, including
cash and cash equivalents, accounts receivable and accounts payable, approximated fair value because of their
short-term maturity. The Company does not disclose the fair value for equity method investments or investments
held at cost as it is not practical to estimate fair value since there is no readily available market data.

92

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

13. Fair Value Measurements − (continued)

Non-ﬁnancial Assets and Liabilities that are Measured at Fair Value on a Nonrecurring Basis

On a nonrecurring basis, the Company uses fair value measures when analyzing asset impairment.
Long-lived assets and certain identiﬁable intangible assets are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If it is
determined such indicators are present and the review indicates that the assets will not be fully recoverable,
based on undiscounted estimated cash ﬂows over the remaining amortization periods, their carrying values are
reduced to estimated fair value. Measurements based on undiscounted cash ﬂows are considered to be Level 3
inputs. During the fourth quarter of each year, the Company evaluates goodwill and indeﬁnite-lived
intangibles for impairment at the reporting unit level. For each acquisition, the Company performed a detailed
review to identify intangible assets and a valuation is performed for all such identiﬁed assets. The Company
used several market participant measurements to determine estimated value. This approach includes
consideration of similar and recent transactions, as well as utilizing discounted expected cash ﬂow
methodologies. The amounts allocated to assets acquired and liabilities assumed in the acquisitions were
determined using Level 3 inputs. Fair value for property and equipment was based on other observable
transactions for similar property and equipment. Accounts receivable represents the best estimate of balances
that will ultimately be collected, which is based in part on allowance for doubtful accounts reserve criteria and
an evaluation of the speciﬁc receivable balances.

14. Segment Information

The Company determines an operating segment if a component (1) engages in business activities from
which it earns revenues and incurs expenses, (2) has discrete ﬁnancial information and that is (3) regularly
reviewed by the Chief Operating Decision Maker (‘‘CODM’’) to make decisions regarding resource allocation
for the segment and assess its performance. During June of 2016, the Company entered into a Separation and
Release Agreement with its former Chief Operating Officer in connection with a limited restructuring of the
Company’s corporate department. This change to the Company’s management structure was designed to
provide the CODM greater visibility into the operating performance of individual Partner Firms and has
resulted in a corresponding change in the level at which the CODM reviews the operating results of such
Partner Firms. As a result, in the third quarter of 2016, the Company reassessed its determination of operating
segments and concluded that each Partner Firm represents an operating segment. The Company assessed the
average long-term gross margins expected for each Partner Firm together with the qualitative characteristics
set forth in ASC 280-10-50 and aggregated the Partner Firms that meet the aggregation criteria into one
Reportable segment and combined and disclosed those Partner Firms that do not meet the aggregation criteria
as an ‘‘all other’’ segment. The Company also reports the Corporate Group.

•

The Reportable segment is comprised of the Company’s integrated advertising, media, and public
relations service ﬁrms. These core or principal service offerings are similar and/or complementary in
many respects and the ﬁrms that provide these service offerings both compete and/or collaborate
with each other for new business. Each Partner Firm represents an operating segment and the
Company aggregates its Partner Firms to report in one Reportable segment along with an ‘‘all
other’’ segment. Firms within this segment include Allison & Partners, Anomaly, Crispin Porter +
Bogusky, Doner, Forsman & Bodenfors, Hunter PR, kbs, MDC Media Partners, and 72andSunny,
among others. These ﬁrms share similar characteristics related to the nature of their services as well
as the type of clients and the methods used to provide their services. In addition, the class of
customer is also common among the Partner Firms in this Reportable segment. This results in the
ﬁrms having similar economics of their business and the Company believes the average long-term
gross margin expectations are similar among the ﬁrms aggregated in the Reportable segment.

•

The ‘‘all other’’ segment is comprised of the ﬁrms that provide the Company’s specialist marketing
offerings such as direct marketing, sales promotion, market research, strategic communications,

93

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information − (continued)

database and customer relationship management, data analytics and insights, corporate identity,
design and branding, and product and service innovation. Firms within this segment include Gale
Partners, Kingsdale, Relevent, Team, Redscout and Y Media Labs. The nature of the specialized
services provided by these ﬁrms vary from those ﬁrms aggregated into the Reportable segment in
that such services are generally complimentary and are provided to round out the portfolio of
services offered by the Company. This results in these ﬁrms having different current and long-term
performance expectations from those ﬁrms aggregated in the Reportable segment.

•

The Corporate Group consists of corporate office expenses incurred in connection with the strategic
resources provided to the Partner Firms, as well as certain other centrally managed expenses that are
not fully allocated to the Reportable segments. These office and general expenses include (1) salaries
and related expenses for corporate office employees including employees dedicated to supporting the
Partner Firms, (2) occupancy expense relating to properties occupied by all corporate office
employees, (3) other office and general expenses including professional fees for the ﬁnancial
statement audits and other public company costs, and (4) certain other professional fees managed by
the corporate office. Additional expenses managed by the corporate office that are directly related to
the Partner Firms are allocated to the Reportable and ‘‘all other’’ segments.

Prior year results have been recast to reﬂect the new segment reporting.

For the year ended December 31, 2016

Reportable
Segment

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,147,173
775,129
Cost of services sold . . . . . . . . . . . . . . . . . . . . .
223,823
Office and general expenses . . . . . . . . . . . . . . . .
33,848
Depreciation and amortization . . . . . . . . . . . . . . .
—
Goodwill impairment . . . . . . . . . . . . . . . . . . . . .
114,373
. . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

All Other
$238,612
161,004
39,895
11,013
48,524
(21,824)

Other Income (Expense):
Other income, net
. . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange loss . . . . . . . . . . . . . . . . . . . .
Interest expense, ﬁnance charges, and loss on

redemption of notes, net

. . . . . . . . . . . . . . . . .

Loss from continuing operations before income

taxes and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax beneﬁt . . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in

earnings of non-consolidated affiliates . . . . . . . .
Equity in losses of non-consolidated affiliates . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . .

Net loss attributable to MDC Partners Inc.
14,143
Stock-based compensation . . . . . . . . . . . . . . . . . $
Capital expenditures from continuing operations
26,856
. . $
Goodwill and intangibles . . . . . . . . . . . . . . . . . . $ 742,454
. . . . . . . . . . . . . . . . . . . . . . . . . . . $1,150,318
Total assets

4,335
$
$
2,543
$187,376
$266,316

(3,676)

(1,542)

Total

Corporate
$

— $1,385,785
936,133
—
306,251
42,533
46,446
1,585
48,524
—
48,431
(44,118)

414
(213)

(98,348)

(49,716)
(7,301)

(42,415)
(309)
(42,724)

—

(5,218)
(47,942)
21,003
2,525
33
29,432
— $ 929,830
$1,577,378

$
$
$
$160,744

$
$

94

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information − (continued)

For the year ended December 31, 2015

Reportable
Segment

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,101,675
724,749
Cost of services sold . . . . . . . . . . . . . . . . . . . . .
208,837
Office and general expenses . . . . . . . . . . . . . . . .
32,501
Depreciation and amortization . . . . . . . . . . . . . . .
135,588
. . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

All other
$224,581
154,967
49,972
17,948
1,694

Other Income (Expense):
. . . . . . . . . . . . . . . . . . . . . . .
Other income, net
Foreign exchange loss . . . . . . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges, net
. . . . . . .
Loss from continuing operations before income

taxes and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . .
Loss from continuing operations before equity in

earnings of non-consolidated affiliates . . . . . . . .
Equity in earnings of non-consolidated affiliates . . .
Loss from continuing operations . . . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . .

Net loss attributable to MDC Partners Inc.
10,231
Stock-based compensation . . . . . . . . . . . . . . . . . $
21,434
. . $
Capital expenditures from continuing operations
Goodwill and intangibles . . . . . . . . . . . . . . . . . . $ 699,730

4,825
$
1,770
$
$242,953

(7,202)

(1,822)

Total

Corporate
$

— $1,326,256
879,716
—
322,207
63,398
52,223
1,774
72,110
(65,172)

7,238
(39,328)
(57,436)

(17,416)
5,664

(23,080)
1,058
(22,022)

(6,281)
(28,303)

(30)

(9,054)
$ (37,357)
17,796
$
2,740
23,575
$
371
— $ 942,683

$
$
$

Total assets

. . . . . . . . . . . . . . . . . . . . . . . . . . . $1,057,512

$317,861

$202,252

$1,577,625

95

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information − (continued)

For the year ended December 31, 2014

Reportable
Segment

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 991,245
631,635
Cost of services sold . . . . . . . . . . . . . . . . . . . . .
188,757
Office and general expenses . . . . . . . . . . . . . . . .
30,631
Depreciation and amortization . . . . . . . . . . . . . . .
140,222
. . . . . . . . . . . . . . . . . . . .
Operating proﬁt (loss)

All other
$232,267
166,883
35,024
14,756
15,604

Other Income (Expense):
. . . . . . . . . . . . . . . . . . . . . . .
Other income, net
Foreign exchange loss . . . . . . . . . . . . . . . . . . . .
Interest expense and ﬁnance charges, net
. . . . . . .
Income from continuing operations before income
taxes and equity in earnings of non-consolidated
affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . .
Income from continuing operations before equity in
earnings of non-consolidated affiliates . . . . . . . .
Equity in earnings of non-consolidated affiliates . . .
Income from continuing operations . . . . . . . . . . .
Loss from discontinued operations attributable to

MDC Partners Inc., net of taxes . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . .

Net loss attributable to MDC Partners Inc.
8,559
Stock-based compensation . . . . . . . . . . . . . . . . . $
23,280
. . $
Capital expenditures from continuing operations
Goodwill and intangibles . . . . . . . . . . . . . . . . . . $ 715,092

3,474
$
1,799
$
$222,402

$
$
$

(5,398)

(1,492)

Total

Corporate
$

— $1,223,512
798,518
—
290,073
66,292
47,172
1,785
87,749
(68,077)

689
(18,482)
(54,847)

15,109
12,422

2,687
1,406
4,093

(21,260)
(17,167)

—

(6,890)
$ (24,057)
17,696
$
26,416
$
— $ 937,494

5,663
1,337

Total assets

. . . . . . . . . . . . . . . . . . . . . . . . . . . $1,052,419

$315,717

$280,754

$1,648,890

A summary of the Company’s long-lived assets, comprised of ﬁxed assets, goodwill and intangibles, net,

as at December 31, is set forth in the following table.

United States

Canada

Other

Total

Long-lived Assets

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 67,617
$ 52,305

$
$

5,887
6,817

$ 4,873
$ 4,435

$ 78,377
$ 63,557

Goodwill and Intangible Assets

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$736,334
$798,746

$121,987
$122,821

$71,509
$21,116

$929,830
$942,683

96

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

14. Segment Information − (continued)

A summary of the Company’s revenue as at December 31 is set forth in the following table.

Revenue:

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,103,714
$1,085,051
$ 993,474

$124,101
$129,039
$150,390

$157,970
$112,166
$ 79,648

$1,385,785
$1,326,256
$1,223,512

United States

Canada

Other

Total

15. Related Party Transactions

Scott L. Kauffman is Chairman and Chief Executive Officer of the Company. His daughter, Sarah

Kauffman, has been employed by Partner Firm kbs since July 2011, and currently acts as Director of
Operations, Attention Partners. In 2016 and 2015, her total compensation, including salary, bonus and other
beneﬁts, totaled approximately $145 and $125, respectively. Her compensation is commensurate with that of
her peers.

16. Commitments, Contingencies and Guarantees

Deferred Acquisition Consideration.

In addition to the consideration paid by the Company in respect of

certain of its acquisitions at closing, additional consideration may be payable, or may be potentially payable,
based on the achievement of certain threshold levels of earnings. See Note 2 and Note 4.

Options to Purchase. Noncontrolling shareholders in certain subsidiaries have the right in certain
circumstances to require the Company to acquire the remaining ownership interests held by them. The
noncontrolling shareholders’ ability to exercise any such option right is subject to the satisfaction of certain
conditions, including conditions requiring notice in advance of exercise and speciﬁc employment termination
conditions. In addition, these rights cannot be exercised prior to speciﬁed staggered exercise dates. The
exercise of these rights at their earliest contractual date would result in obligations of the Company to fund
the related amounts during 2017 to 2023. It is not determinable, at this time, if or when the owners of these
rights will exercise all or a portion of these rights.

The amount payable by the Company in the event such rights are exercised is dependent on various
valuation formulas and on future events, such as the average earnings of the relevant subsidiary through the
date of exercise, the growth rate of the earnings of the relevant subsidiary during that period and, in some
cases, the currency exchange rate at the date of payment.

Management estimates, assuming that the subsidiaries owned by the Company at December 31, 2016
perform over the relevant future periods at their trailing twelve-month earnings levels, that these rights, if all
exercised, could require the Company to pay an aggregate amount of approximately $12,510 to the owners of
such rights in future periods to acquire such ownership interests in the relevant subsidiaries. Of this amount,
the Company is entitled, at its option, to fund approximately $124 by the issuance of share capital.

In addition, the Company is obligated under similar put option rights to pay an aggregate amount of
approximately $43,085 only upon termination of such owner’s employment with the applicable subsidiary or
death.

The amount the Company would be required to pay to the noncontrolling interest holders should the
Company acquire the remaining ownership interests is $4,585 less than the initial redemption value recorded
in redeemable noncontrolling interests.

Included in redeemable noncontrolling interests at December 31, 2016 was $60,180 of these put options

because they are not within the control of the Company. The ultimate amount payable relating to these
transactions will vary because it is dependent on the future results of operations of the subject businesses and
the timing of when these rights are exercised.

97

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

16. Commitments, Contingencies and Guarantees − (continued)

Natural Disasters. Certain of the Company’s operations are located in regions of the United States
which typically are subject to hurricanes. During the years ended December 31, 2016, 2015, and 2014, these
operations did not incur any material costs related to damages resulting from hurricanes.

Guarantees. Generally, the Company has indemniﬁed the purchasers of certain assets in the event that a

third party asserts a claim against the purchaser that relates to a liability retained by the Company. These
types of indemniﬁcation guarantees typically extend for a number of years. Historically, the Company has not
made any signiﬁcant indemniﬁcation payments under such agreements and no amount has been accrued in the
accompanying consolidated ﬁnancial statements with respect to these indemniﬁcation guarantees. The
Company continues to monitor the conditions that are subject to guarantees and indemniﬁcations to identify
whether it is probable that a loss has occurred and would recognize any such losses under any guarantees or
indemniﬁcations in the period when those losses are probable and estimable.

Legal Proceedings. The Company’s operating entities are involved in legal proceedings of various
types. While any litigation contains an element of uncertainty, the Company has no reason to believe that the
outcome of such proceedings or claims will have a material adverse effect on the ﬁnancial condition or results
of operations of the Company. In addition, the Company is involved in class action suits as described below.

MDC Partners remains committed to the highest standards of corporate governance and transparency in
its reporting practices. In April 2015, the Company announced it was actively cooperating in connection with
an SEC investigation of the Company. On January 18, 2017, the Company announced that it reached a ﬁnal
settlement agreement with the Philadelphia Regional Office of the SEC, and that the SEC entered an
administrative Order concluding its investigation of the Company.

Under the Order, without admitting or denying liability, the Company agreed that it will not in the future

violate Section 17(a)(2) of the Securities Act of 1933 and Sections 13(a), 13(b) and 14(a) of the Securities
Exchange Act of 1934 and related rules requiring that periodic ﬁlings be accurate; that accurate books and
records and a system of internal accounting controls be maintained; and that solicitations of proxies comply
with the securities laws. In addition, the Company agreed to comply with all requirements under Regulation G
relating to the disclosure and reconciliation of non-GAAP ﬁnancial measures. Pursuant to the Order, and based
upon the Company’s full cooperation with the investigation, the SEC imposed a civil penalty of $1,500 on the
Company to resolve all potential claims against the Company relating to these matters. In 2016, the Company
recorded a charge of $1,500 related to such penalty. There will be no restatement of any of the Company’s
previously-ﬁled ﬁnancial statements.

On July 31, 2015, North Collier Fire Control and Rescue District Fireﬁghter Pension Plan

(‘‘North Collier’’) ﬁled a putative class action suit in the Southern District of New York, naming as defendants
MDC, CFO David Doft, former CEO Miles Nadal, and former CAO Mike Sabatino. On December 11, 2015,
North Collier and co-lead plaintiff Plymouth County Retirement Association ﬁled an amended complaint,
adding two additional defendants, Mitchell Gendel and Michael Kirby, a former member of MDC’s Board of
Directors. The plaintiff alleges in the amended complaint violations of §10(b), Rule 10b-5, and §20 of the
Securities Exchange Act of 1934, based on allegedly materially false and misleading statements in the
Company’s SEC ﬁlings and other public statements regarding executive compensation, goodwill accounting,
and the Company’s internal controls. The Company ﬁled a motion to dismiss the amended complaint on
February 9, 2016, the lead plaintiffs ﬁled an opposition to that motion on April 8, 2016, and the Company
ﬁled a reply brief on May 9, 2016. By order granted on September 30, 2016, the U.S. District Court presiding
over the case granted the Company’s motion to dismiss the plaintiffs’ amended complaint in its entirety with
prejudice. On November 2, 2016, the lead plaintiffs ﬁled a notice to appeal the U.S. District Court’s ruling to
the U.S. Court of Appeals for the Second Circuit. On February 21, 2017, the lead plaintiffs voluntarily
dismissed their appeal.

98

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

16. Commitments, Contingencies and Guarantees − (continued)

On August 7, 2015, Roberto Paniccia issued a Statement of Claim in the Ontario Superior Court of

Justice in the City of Brantford, Ontario seeking to certify a class action suit naming the following as
defendants: MDC, former CEO Miles S. Nadal, former CAO Michael C. Sabatino, CFO David Doft and BDO
U.S.A. LLP. The Plaintiff alleges violations of section 138.1 of the Ontario Securities Act (and equivalent
legislation in other Canadian provinces and territories) as well as common law misrepresentation based on
allegedly materially false and misleading statements in the Company’s public statements, as well as omitting
to disclose material facts with respect to the SEC investigation. The Company intends to continue to
vigorously defend this suit. A case management judge has now been appointed but a date for an initial case
conference has not yet been set.

One of the Company’s subsidiaries received a subpoena from the U.S. Department of Justice Antitrust
Division concerning the Division’s ongoing investigation of production practices in the advertising industry.
The Company and its subsidiary are fully cooperating with this conﬁdential investigation.

Commitments. At December 31, 2016, the Company had $4,360 of undrawn letters of credit. In

addition, the Company has commitments to fund investments in an aggregate amount of $738.

Leases. The Company and its subsidiaries lease certain facilities and equipment. For the years ended

December 31, 2016, 2015, and 2014, gross premises rental expense amounted to $56,725, $47,583, and
$42,657, respectively, which was reduced by sublease income of $3,027, $1,739, and $1,449, respectively.
Where leases contain escalation clauses or other concessions, the impact of such adjustments is recognized on
a straight-line basis over the minimum lease period.

Minimum rental commitments for the rental of office and production premises and equipment under
non-cancellable leases net of sublease income, some of which provide for rental adjustments due to increased
property taxes and operating costs, for the years ending December 31, 2017 and thereafter, are as follows:

Period
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount
$ 57,294
55,445
51,858
49,068
43,697
134,485
$391,847

At December 31, 2016, the total future cash to be received on sublease income is $11,599.

17. New Accounting Pronouncements

In January 2017, the FASB issued Accounting Standards Update (‘‘ASU’’) 2017-04,

Intangibles — Goodwill and Other: Simplifying the Test for Goodwill Impairment, which eliminates step two
from the two-step goodwill impairment test. Under the new guidance, an entity will perform its goodwill
impairment test by comparing the fair value of a reporting unit with its carrying amount and recognize an
impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value
provided the loss recognized does not exceed the total amount of goodwill allocated to that reporting unit.
This guidance is effective for annual or interim goodwill impairment tests performed in ﬁscal years beginning
after December 15, 2019. The Company does not expect the application of this guidance to have a signiﬁcant
impact on its consolidated ﬁnancial position or results of operations.

In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows. This new guidance is intended

to reduce diversity in practice regarding the classiﬁcation of certain transactions in the statement of cash
ﬂows. This guidance is effective January 1, 2018 and requires a retrospective transition method. Early

99

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

17. New Accounting Pronouncements − (continued)

adoption is permitted. The Company currently classiﬁes all cash outﬂows for contingent consideration as a
ﬁnancing activity. Upon adoption the Company is required to classify only the original estimated liability as a
ﬁnancing activity and any changes as an operating activity.

In February 2016, the FASB issued ASU 2016-02, which amends the ASC and creates Topic 842, Leases.
Topic 842 will require lessees to recognize right-to-use assets and lease liabilities for those leases classiﬁed as
operating leases under previous U.S. GAAP on the balance sheet. This guidance is effective for annual periods
beginning after December 15, 2018 and early adoption is permitted. While not yet in a position to assess the
full impact of the application of the new standard, the Company expects that the impact of recording the lease
liabilities and the corresponding right-to-use assets will have a signiﬁcant impact on its total assets and
liabilities with a minimal impact on equity.

In January 2016, the FASB issued ASU 2016-01, Financial Instruments — Overall: Recognition and
Measurement of Financial Assets and Liabilities, which will require equity investments, except equity method
investments, to be measured at fair value and any changes in fair value will be recognized in results of
operations. This guidance is effective for annual and interim periods beginning after December 15, 2017 and
early application is not permitted. Additionally, this guidance provides for the recognition of the cumulative
effect of retrospective application of the new standard in the period of initial application. The Company does
not expect the application of this guidance to have a signiﬁcant impact on its consolidated ﬁnancial position or
results of operations.

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers, which will
replace all existing revenue guidance under U.S GAAP. The core principle of ASU 2014-09 is to recognize
revenue when promised goods or services are transferred to customers in an amount that reﬂects the
consideration expected to be received in exchange for those goods or services. On July 9, 2015, the FASB
approved a one year deferral of the effective date of ASU 2014-09 to all annual and interim periods beginning
after December 15, 2017. ASU 2014-09 provides for one of two methods of transition: (i) retrospective
application to each prior period presented; or (ii) recognition of the cumulative effect of retrospective
application of the new standard as of the beginning of the period of initial application. The Company plans to
apply ASU 2014-09 on the effective date of January 1, 2018. Presently, the Company is not yet in a position
to conclude on the transition method it will choose. Based on the Company’s initial assessment, the impact of
the application of the new standard will likely result in a change in the timing of our revenue recognition for
performance incentives received from clients. Performance incentives are currently recognized in revenue
when speciﬁc quantitative goals are achieved, or when the Company’s performance against qualitative goals is
determined by the client. Under the new standard, the Company will be required to estimate the amount of the
incentive that will be earned at the inception of the contract and recognize such incentive over the term of the
contract. While performance incentives are not material to the Company’s revenue, this will result in an
acceleration of revenue recognition for certain contract incentives compared to the current method.
Additionally, in certain businesses, the Company records revenue as a principal and includes certain
third-party-pass-through and out-of-pocket costs, which are billed to clients in connection with the services
provided. In March 2016, the FASB issued further guidance on principal versus agent considerations. The
Company is currently evaluating the impact of the principal versus agent guidance on its revenue and cost of
services; however, such change is not expected to have a material effect on the Company’s results of
operations.

100

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans

A subsidiary acquired in 2012 sponsors a deﬁned beneﬁt plan. The beneﬁts under the deﬁned beneﬁt
plans are based on each employee’s years of service and compensation. Effective March 1, 2006, the plan was
frozen to all new employees. The Company’s policy is to contribute the minimum amounts required by the
Employee Retirement Income Security Act of 1974 (ERISA), as amended. The assets of the plans are invested
in an investment trust fund and consist of investments in money market funds, bonds and common stock,
mutual funds, preferred stock, and partnership interests.

Net periodic pension cost consists of the following components for the years ended December 31:

Service cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost on beneﬁt obligation . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets
Curtailment and settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost
. . . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial (gains) losses
Net periodic beneﬁt cost (beneﬁt) . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2016
$ —
1,855
(1,863)
929
—
137
$ 1,058

Pension
Beneﬁts
2015
$ —
1,864
(2,069)
—
—
103
$ (102)

ASC 715-30-25 requires an employer to recognize the funded status of its deﬁned pension beneﬁt plan as

a net asset or liability in its statement of ﬁnancial position with an offsetting amount in accumulated other
comprehensive income, and to recognize changes in that funded status in the year in which changes occur
through comprehensive income.

Other changes in plan assets and beneﬁt obligation recognized in Other Comprehensive Loss consist of

the following components for the years ended December 31:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment/settlement
Current year actuarial (gain) loss . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial gain (loss)
Current year prior service (credit) cost
. . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service credit (cost) . . . . . . . . . . . . . . . . . . . . .
Amortization of transition asset (obligation)
. . . . . . . . . . . . . . . . . . .
Total recognized in other comprehensive (income) loss . . . . . . . . . . . .

Total recognized in net periodic beneﬁt cost and other comprehensive

Pension
Beneﬁts
2016
$ —
3,238
(137)
—
—
—
$3,101

Pension
Beneﬁts
2015
$ —
526
(103)
—
—
—
$ 423

(income) loss

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,159

$ 321

101

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

The following table summarizes the change in beneﬁt obligations and fair values of plan assets for

the years ended December 31:

Change in beneﬁt obligation:
Beneﬁt obligation, Beginning balance . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service Cost
Interest Cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in Mortality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan amendments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment/settlement
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial (gains) losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Beneﬁts paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Beneﬁt obligation, Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in plan assets:
Fair value of plan assets, Beginning balance . . . . . . . . . . . . . . . . . . .
Actual return on plan assets
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Beneﬁts paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of plan assets, Ending balance . . . . . . . . . . . . . . . . . . . . .
Unfunded status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2016

$40,296
—
1,855
—
—
—
2,502
(3,931)
40,722

25,190
198
3,025
(3,931)
24,482
$16,240

Amounts recognized in the balance sheet at December 31 consist of the following:

Non-current liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2016
$16,240
$16,240

Pension
Beneﬁts
2015

$43,799
—
1,864
—
—
—
(2,774)
(2,593)
40,296

28,360
(1,232)
655
(2,593)
25,190
$15,106

Pension
Beneﬁts
2015
$15,106
$15,106

Amounts recognized, net of tax, in Accumulated Other Comprehensive Loss consists of the following

components for the years ended December 31:

Accumulated net actuarial losses . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated prior service cost
Accumulated transition obligation . . . . . . . . . . . . . . . . . . . . . . . . . .
Amount recognized, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2016
$12,320
—
—
$12,320

Pension
Beneﬁts
2015
$9,219
—
—
$9,219

The preceding table presents two measures of beneﬁt obligations for the pension plan. Accumulated

beneﬁt obligation generally measures the value of beneﬁts earned to date. Projected beneﬁt obligation also
includes the effect of assumed future compensation increases for plans in which beneﬁts for prior service are
affected by compensation changes. This pension plan has asset values less than these measures. Plan funding
amounts are calculated pursuant to ERISA and Internal Revenue Code rules.

102

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

The following weighted average assumptions were used to determine beneﬁt obligations as of

December 31:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2016
4.32%
N/A

Pension
Beneﬁts
2015
4.69%
N/A

The discount rate assumptions at December 31, 2016 and 2015 were determined independently. A yield
curve was produced for a universe containing the majority of U.S.-issued AA-graded corporate bonds, all of
which were non-callable (or callable with make-whole provisions). The discount rate was developed as the
level equivalent rate that would produce the same present value as that using spot rates aligned with the
projected beneﬁt payments.

The following weighted average assumptions were used to determine net periodic costs at December 31:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Beneﬁts
2016
4.69%
7.40%
N/A

Pension
Beneﬁts
2015
4.38%
7.40%
N/A

The expected return on plan assets is a long-term assumption established by considering historical and

anticipated returns of the asset classes invested in by the pension plan and the allocation strategy currently in
place among those classes.

Fair Value of Plan Assets

The Deﬁned Beneﬁt plan assets fall into any of three fair value classiﬁcations as deﬁned in the

FASB ASC Topic 820, Fair Value Measurements. There are no Level 3 assets held by the plan. The fair value
of the plan assets as of December 31 is as follows:

Asset Category:
Money Market Fund − Short Term Investments
. .
Common Stock . . . . . . . . . . . . . . . . . . . . . . . .
Corporate Bonds . . . . . . . . . . . . . . . . . . . . . . .
Mutual Funds . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign Stock . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

Asset Category:
. .
Money Market Fund − Short Term Investments
Common Stock . . . . . . . . . . . . . . . . . . . . . . . .
Corporate Bonds . . . . . . . . . . . . . . . . . . . . . . .
Mutual Funds . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign Stock . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

Level 1

Level 2

Level 3

$ 1,687
—
—
22,795
—
$24,482

$—
—
—
—
—
$—

$—
—
—
—
—
$—

Level 1

Level 2

Level 3

$

145
9,479
—
10,006
291
$19,921

$1,435
—
3,834
—
—
$5,269

$—
—
—
—
—
$—

December 31,
2016

$ 1,687
—
—
22,795
—
$24,482

December 31,
2015

$ 1,580
9,479
3,834
10,006
291
$25,190

103

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

The pension plans weighted-average asset allocation for the years ended December 31, 2016 and 2015

are as follows:

Asset Category:
. . . . . . . . . . . . . . . . . . . . . . . . . .
Equity Securities
Debt Securities
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash/Cash Equivalents and Short Term Investments . . .

Target
Allocation
2016

Actual
Allocation
2016

Actual
Allocation
2015

68.0%
31.0%
1.0%
100%

65.5%
27.6%
6.9%
100%

68.0%
25.7%
6.3%
100%

The investment policy for the plans is formulated by the Company’s Pension Plan Committee (the
‘‘Committee’’). The Committee is responsible for adopting and maintaining the investment policy, managing
the investment of plan assets and ensuring that the plans’ investment program is in compliance with all
provisions of ERISA, as well as the appointment of any investment manager who is responsible for
implementing the plans’ investment process.

The goals of the pension plan investment program are to fully fund the obligation to pay retirement

beneﬁts in accordance with the plan documents and to provide returns that, along with appropriate funding
from the Company, maintain an asset/liability ratio that is in compliance with all applicable laws and
regulations and assures timely payment of retirement beneﬁts.

The Company’s overall investment strategy is to achieve a mix of approximately 50 percent of

investments for long-term growth and 50 percent for near-term beneﬁt payments with a wide diversiﬁcation of
asset types and fund strategies.

Equity securities primarily include investments in large-cap and mid-cap companies primarily located in

the United States, as well as a smaller percentage invested in large-cap and mid-cap companies located outside
of the United States. Fixed income securities are diversiﬁed across different asset types with bonds issued in
the United States as well as outside the United States.

The target allocation of plan assets is 50 percent equity securities and 50 percent corporate bonds and

U.S. Treasury securities.

The Plan invests in various investment securities. The investments are primarily invested in corporate
equity and bond securities. Investment securities are exposed to various risks such as interest rate, market, and
credit risks. Due to the level of risk associated with certain investment securities, it is at least reasonably
possible that changes in the values of investment securities will occur in the near term and that such changes
could materially affect the amounts reported in the preceding tables.

The above tables present information about the pension plan assets measured at fair value at
December 31, 2016 and the valuation techniques used by the Company to determine those fair values.

In general, fair values determined by Level 1 inputs use quoted prices in active markets for identical

assets that the Plan has the ability to access.

104

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

18. Employee Beneﬁt Plans − (continued)

Fair values determined by Level 2 inputs use other inputs that are observable, either directly or indirectly.

These Level 2 inputs include quoted prices for similar assets in active markets, and other inputs such as
interest rates and yield curves that are observable at commonly quoted intervals.

Level 3 inputs are unobservable inputs, including inputs that are available in situations where there is

little, if any, market activity for the related asset.

In instances where inputs used to measure fair value fall into different levels in the above fair value
hierarchy, fair value measurements in their entirety are categorized based on the lowest level input that is
signiﬁcant to the valuation. The Company’s assessment of the signiﬁcance of particular inputs to these fair
value measurements requires judgment and considers factors speciﬁc to each plan asset.

The net of investment manager fee asset return objective is to achieve a return earned by passively
managed market index funds, weighted in the proportions identiﬁed in the strategic asset allocation matrix.
Each investment manager is expected to perform in the top one-third of funds having similar objectives over a
full market cycle.

The investment policy is reviewed by the Committee at least annually and conﬁrmed or amended as

needed. Under ASC 715-30-25, the transition obligation, prior service costs, and actuarial (gains)/losses are
recognized in Accumulated Other Comprehensive Income each December 31 or any interim measurement
date, while amortization of these amounts through net periodic beneﬁt cost will occur in accordance with
ASC 715-30 and ASC 715-60. The estimated amounts that will be amortized in 2017 are as follows:

Estimated Amortization:
Prior service cost (credit) amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

Pension
Beneﬁts
2017
$ —
222
$222

The following estimated beneﬁt payments, which reﬂect expected future service, as appropriate, are

expected to be paid in the years ending December 31:

Period
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount
$ 1,613
$ 1,762
$ 1,858
$ 2,028
$ 2,020
$11,269

The pension plan contributions are deposited into a trust, and the pension plan beneﬁt payments are made

from trust assets.

105

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

19. Changes in Accumulated Other Comprehensive Income (Loss)

The changes in accumulated other comprehensive income (loss) for the year ended December 31 were:

Balance December 31, 2014 . . . . . . . . . . . . . . . . . . .

Other comprehensive income before

Deﬁned
Beneﬁt
Pension
$ (8,796)

Foreign
Currency
Translation
$ 1,044

Total
$ (7,752)

reclassiﬁcations . . . . . . . . . . . . . . . . . . . . . . . .

—

14,432

14,432

Amounts reclassiﬁed from accumulated other

comprehensive income (loss) . . . . . . . . . . . . . . .
Other comprehensive income (loss) . . . . . . . . . . . .
Balance December 31, 2015 . . . . . . . . . . . . . . . . . . .

(423)
(423)
$
$ (9,219)

—
$14,432
$15,476

(423)
$14,009
$ 6,257

Other comprehensive income before

reclassiﬁcations . . . . . . . . . . . . . . . . . . . . . . . .

—

(4,980)

(4,980)

Amounts reclassiﬁed from accumulated other

comprehensive income (loss) . . . . . . . . . . . . . . .
Other comprehensive income (loss) . . . . . . . . . . . .
Balance December 31, 2016 . . . . . . . . . . . . . . . . . . .

(3,101)
(3,101)
$(12,320)

—
(4,980)
$10,496

(3,101)
(8,081)
$ (1,824)

Reclassiﬁcations for the years ended December 31 were as follows:

Amortization of deﬁned pension plan:

Prior service cost
Actuarial losses

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net periodic beneﬁt cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —
137
137
55
$ 82

$ —
103
103
41
$ 62

2016

2015

106

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

20. Quarterly Results of Operations (Unaudited)

The following table sets forth a summary of the Company’s consolidated unaudited quarterly results of

operations for the years ended December 31, in thousands of dollars, except per share amounts.

First

Second

Third

Fourth

Quarters

Revenue:

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$309,042
$302,222

$337,047
$336,606

$349,254
$328,415

$390,442
$359,013

Cost of services sold:

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$211,446
$210,419

$228,835
$225,042

$235,659
$212,925

$260,193
$231,330

Income (loss) from continuing operations:

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (22,434)
$ (23,417)

2,427
$
$ 31,072

$ (32,471)
$ (5,166)

9,754
$
$ (24,511)

Net income (loss) attributable to MDC Partners

Inc.:
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) per common share:
Basic
Continuing operations:

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss):

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted
Continuing operations:

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income (loss):

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (23,293)
$ (32,091)

1,173
$
$ 29,560

$ (33,530)
$ (8,604)

7,708
$
$ (26,222)

$
$

$
$

$
$

$
$

(0.47)
(0.52)

(0.47)
(0.65)

(0.47)
(0.52)

(0.47)
(0.65)

$
$

$
$

$
$

$
$

0.02
0.57

0.02
0.60

0.02
0.56

0.02
0.59

$
$

$
$

$
$

$
$

(0.64)
(0.15)

(0.64)
(0.17)

(0.64)
(0.15)

(0.64)
(0.17)

$
$

$
$

$
$

$
$

0.15
(0.52)

0.15
(0.52)

0.15(1)
(0.52)

0.15(1)
(0.52)

(1) The diluted income per share calculation for the fourth quarter of 2016 excludes the Company’s option to
settle the deferred acquisition consideration in shares related to F&B. If such shares were included, the
diluted income per common share would be $0.14.

The above revenue, cost of services sold, and income (loss) from continuing operations have primarily

been affected by acquisitions, divestitures and discontinued operations.

Historically, with some exceptions, the Company’s fourth quarter generates the highest quarterly revenues

in a year. The fourth quarter has historically been the period in the year in which the highest volumes of
media placements and retail related consumer marketing occur.

107

MDC PARTNERS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Thousands of United States Dollars, Except per Share Amounts)

20. Quarterly Results of Operations (Unaudited) − (continued)

Income (loss) from continuing operations and net loss have been affected as follows:

•

•

•

•

The fourth quarter of 2016 and 2015 included a foreign exchange loss of $10,081 and $9,531,
respectively.

The fourth quarter of 2016 and 2015 included stock-based compensation charges of $5,560 and
$4,771, respectively.

The fourth quarter of 2016 and 2015 included deferred acquisition adjustments of $(9,211) and
$41,913, respectively.

The third and fourth quarter of 2016 included goodwill impairment charges of $29,631 and $18,893,
respectively.

21. Other Events

On January 18, 2017, the Company announced that it reached a ﬁnal settlement agreement with the
Philadelphia Regional Office of the SEC in connection with its prior investigation of the Company, and that
the SEC entered an administrative Order concluding its investigation of the Company. Pursuant to the Order,
and based upon the Company’s full cooperation with the investigation, the SEC imposed a civil penalty of
$1,500 on the Company to resolve all potential claims against the Company relating to these matters. There
will be no restatement of any of the Company’s previously-ﬁled ﬁnancial statements.

In connection with the investigation, Miles Nadal resigned from his position as CEO and as a Director of

the Company’s Board of Directors, effective July 20, 2015, and agreed to repay to the Company speciﬁed
expenses paid by the Company on his behalf and prior cash bonus awards. Speciﬁcally, as of December 31,
2015, Mr. Nadal repaid to the Company an aggregate amount equal to $11,285 in respect of perquisites and
improper payments identiﬁed by the Special Committee. The Company recorded this amount as a reduction of
office and general expenses in 2015. In addition, Mr. Nadal agreed to repay to the Company $10,582 in
connection with amounts required to be repaid pursuant to cash bonus awards previously paid to Mr. Nadal,
with such repayments to be made in ﬁve installments, with the last to be paid on December 31, 2017.
Mr. Nadal repaid to the Company the ﬁrst installment of $1,000 in September 2015, the second installment of
$1,500 in December 2015, and an additional payment of $2,000 in December 2016. An additional $6,082 is
due in 2017. In 2015, the Company recorded a charge of approximately $5,338 for the balance of prior cash
bonus award amounts that will not be recovered.

For the twelve months ended December 31, 2016, the Company has incurred $4,065 of professional
expenses and $1,500 of civil penalty payments relating to the prior SEC investigation, which were offset by
$5,919 of proceeds from the Company’s D&O insurance policy.

22. Subsequent Events

On February 14, 2017, the Company entered into a securities purchase agreement with Broad Street
Principal Investments, L.L.C., an affiliate of The Goldman Sachs Group Inc. (the ‘‘Purchaser’’), pursuant to
which the Company has agreed to issue and sell to the Purchaser, and the Purchaser has agreed to purchase,
95,000 newly authorized Series 4 convertible preference shares for an aggregate purchase price in cash of
$95.0 million, subject to the terms and conditions set forth in the securities purchase agreement. The closing
of the transaction is expected to occur in the ﬁrst quarter of 2017, subject to the conditions set forth in the
securities purchase agreement.

108

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosures

Not Applicable.

Item 9A. Controls and Procedures

(a) Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures designed to ensure that information required to be

included in our SEC reports is recorded, processed, summarized, and reported within the applicable time
periods speciﬁed by the SEC’s rules and forms, and that such information is accumulated and communicated
to our management, including our Chief Executive Officer (CEO) and our Chief Financial Officer (CFO), who
is our principal ﬁnancial officer, as appropriate, to allow timely decisions regarding required disclosures. There
are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the
possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly,
our disclosure controls and procedures provide reasonable assurance, but not absolute assurance, of achieving
their objectives.

We conducted an evaluation, under the supervision and with the participation of our management,

including our CEO, our CFO and our management Disclosure Committee, of the effectiveness of our
disclosure controls and procedures as of the end of the period covered by this report pursuant to
Rule 13a-15(b) of the Exchange Act. Based on that evaluation, the CEO and CFO have concluded that
the Company’s disclosure controls and procedures were effective.

(b) Management’s Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over ﬁnancial
reporting (as deﬁned in Rules 13a-15(f) under the Exchange Act). Because of its inherent limitations, internal
control over ﬁnancial reporting may not prevent or detect misstatements. Also, projections of any evaluation
of effectiveness to future periods are subject to the risk that controls may become inadequate because of
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management (with the participation of our CEO and CFO) conducted an evaluation of the effectiveness

of our internal control over ﬁnancial reporting as of December 31, 2016 based on the criteria set forth in
Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission (COSO).

Based on this evaluation, our CEO and CFO concluded that our internal control over ﬁnancial reporting

was effective as of December 31, 2016.

The effectiveness of our internal control over ﬁnancial reporting as of December 31, 2016, has been
independently audited by BDO USA LLP, an independent registered public accounting ﬁrm, as stated in their
report which is included herein.

(c) Changes in Internal Control Over Financial Reporting

There have been no changes in our internal control over ﬁnancial reporting during the ﬁscal quarter
ended December 31, 2016, that has materially affected, or is reasonably likely to materially affect, our internal
control over ﬁnancial reporting.

109

(d) Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
MDC Partners Inc.
New York, New York
Toronto, Canada

We have audited MDC Partners Inc. internal control over ﬁnancial reporting as of December 31, 2016, based
on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (the COSO criteria). MDC Partners Inc.’s
management is responsible for maintaining effective internal control over ﬁnancial reporting and for its
assessment of the effectiveness of internal control over ﬁnancial reporting, included in the accompanying
‘‘Item 9A — Management’s Report on Internal Control Over Financial Reporting.’’ Our responsibility is to
express an opinion on the company’s internal control over ﬁnancial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over ﬁnancial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over ﬁnancial reporting, assessing the risk that a
material weakness exists, and testing and evaluating the design and operating effectiveness of internal control
based on the assessed risk. Our audit also included performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over ﬁnancial reporting is a process designed to provide reasonable assurance
regarding the reliability of ﬁnancial reporting and the preparation of ﬁnancial statements for external purposes
in accordance with generally accepted accounting principles. A company’s internal control over ﬁnancial
reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reﬂect the transactions and dispositions of the assets of the company;
(2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of ﬁnancial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of
the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company’s assets that could have a material effect on the ﬁnancial
statements.

Because of its inherent limitations, internal control over ﬁnancial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

In our opinion, MDC Partners Inc. maintained, in all material respects, effective internal control over ﬁnancial
reporting as of December 31, 2016, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board,
the consolidated balance sheets of MDC Partners Inc. as of December 31, 2016 and 2015, and the related
consolidated statements of operations, comprehensive loss, shareholders’ deﬁcit, and cash ﬂows for each of the
three years in the period ended December 31, 2016 and our report dated March 1, 2017 expressed an
unqualiﬁed opinion thereon.

/s/ BDO USA LLP
New York, New York
March 1, 2017

110

Item 9B. Other Information

On February 28, 2017, the Company entered into an agreement to issue 568,182 Class A subordinate

voting shares to the founders of a subsidiary in a transaction exempt from registration pursuant to
Section 4(a)(2) of the Securities Act of 1933, as amended. These shares will be issued in satisfaction of the
Company’s obligation to pay $5 million of deferred purchase payments relating to a prior acquisition, and
therefore will not result in any proceeds to the Company. No commissions were or will be paid to any person
in connection with the issuance of these Class A shares.

111

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Reference is made to the sections captioned ‘‘Nomination of Directors,’’ ‘‘Information Concerning

Nominees for Election as Directors,’’ ‘‘Information Concerning Executive Officers,’’ ‘‘Audit Committee,’’
‘‘Ethical Conduct’’ and ‘‘Compliance with Section 16(a) of the Exchange Act’’ in our Proxy Statement for the
2017 Annual General Meeting of Stockholders, which will be ﬁled with the Commission within 120 days of
the close of our ﬁscal year ended December 31, 2016, which sections are incorporated herein by reference.

Executive Officers of MDC Partners

The executive officers of MDC Partners as of March 1, 2017 are:

Name
Scott L. Kauffman(1)
David B. Doft
Mitchell S. Gendel

Bob Kantor
David C. Ross

Alexandra Delanghe Ewing

Age

61
45
51

59
36

37

Office

Chairman of the Board and Chief Executive Officer
Chief Financial Officer
Executive Vice President, General Counsel and Corporate
Secretary
Executive Vice President, Global Chief Marketing Officer
Executive Vice President, Strategy and Corporate
Development
Chief Communications Officer

(1) Also a member of MDC’s Board of Directors.

There is no family relationship among any of the executive officers or directors.

Mr. Kauffman joined MDC Partners in April 2006 as a director on the board of directors and, effective

July 20, 2015, assumed the role of Chairman and Chief Executive Officer of MDC Partners. From April 2013
until May 2014, Mr. Kauffman served as the President and Chief Executive Officer, and a member of the
Board of Directors, of New Engineering University. From April 2011 until January 2013, Mr. Kauffman was a
Board member and then Chairman of LookSmart, Ltd, a publicly-traded, syndicated pay-per-click search
network. From January 2009 to August 2010, Mr. Kauffman was President and Chief Executive Officer, and
a member of the board, of GeekNet, Inc., a publicly-traded open source software application developer and
e-commerce website operator.

Mr. Doft joined MDC Partners in August 2007 as Chief Financial Officer. Prior to joining MDC Partners,

he oversaw media and Internet investments at Cobalt Capital Management Inc. from July 2005 to July 2007.
Prior thereto, he worked at Level Global Investors from October 2003 to March 2005 investing in media and
Internet companies. Before that, Mr. Doft was a sell side analyst for ten years predominately researching the
advertising and marketing services sector for CIBC World Markets where he served as Executive Director and
ABN AMRO/ING Barings Furman Selz where he was a Managing Director.

Mr. Gendel joined MDC Partners in November 2004, as General Counsel and Corporate Secretary. Prior
to joining MDC Partners, he served as Vice President and Assistant General Counsel at The Interpublic Group
of Companies, Inc. from December 1999 until September 2004.

Mr. Kantor joined MDC Partners in May 2009, and currently serves as Global Chief Marketing Officer.
Prior to joining MDC Partners, he served as CEO of Publicis NY and President of Lowe & Partners NA, and
also founded and built Rotter Kantor, an integrated communications company, as well as Hanger Network, the
country’s largest green-marketing platform.

Mr. Ross joined MDC Partners in March 2010 and currently serves as Executive Vice President, Strategy

and Corporate Development. Prior to joining MDC Partners, Mr. Ross was an attorney at Skadden Arps LLP
where he represented global clients in a wide range of capital markets offerings, M&A transactions, and
general corporate matters.

112

Ms. Ewing joined MDC Partners in January 2012, and currently serves as Chief Communications Officer.

Prior to joining MDC Partners, Ms. Ewing served as U.S. Director of Communications for DDB, managing
national communications efforts on behalf of the network and its agencies.

Additional information about our directors and executive officers appears under the captions ‘‘Election of

Directors’’ and ‘‘Executive Compensation’’ in the Company’s Proxy Statement for the 2016 Annual General
Meeting of Stockholders.

Code of Conduct

The Company has adopted a Code of Conduct, which applies to all directors, officers (including the
Company’s Chief Executive Officer and Chief Financial Officer) and employees of the Company and its
subsidiaries. The Company’s policy is to not permit any waiver of the Code of Conduct for any director or
executive officer, except in extremely limited circumstances. Any waiver of this Code of Conduct for
directors or officers of the Company must be approved by the Company’s Board of Directors. Amendments
to and waivers of the Code of Conduct will be publicly disclosed as required by applicable laws, rules
and regulations. The Code of Conduct is available free of charge on the Company’s website at
http://www.mdc-partners.com, or by writing to MDC Partners Inc., 745 Fifth Avenue, 19th Floor, New York,
New York, 10151, Attention: Investor Relations.

Item 11. Executive Compensation

Reference is made to the sections captioned ‘‘Compensation of Directors’’ and ‘‘Executive

Compensation’’ in the Company’s next Proxy Statement for the 2017 Annual General Meeting of
Stockholders, which are incorporated herein by reference.

Item 12. Security Ownership of Certain Beneﬁcial Owners and Management and Related Stockholder
Matters

Reference is made to Item 5 of this Form 10-K and to the sections captioned ‘‘Section 16 (a) Beneﬁcial

Ownership Reporting Compliance’’ in the Company’s next Proxy Statement for the 2017 Annual General
Meeting of Stockholders, which are incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions and Director Independence

Reference is made to the section captioned ‘‘Transactions with Related Parties’’ in this Form 10-K, and to

‘‘Certain Relationships and Related Transactions’’ in the Company’s Proxy Statement for the 2017 Annual
General Meeting of Stockholders, which is incorporated herein by reference.

Item 14. Principal Accountant Fees and Services

Reference is made to the section captioned ‘‘Appointment of Auditors’’ in the Company’s Proxy
Statement for the 2016 Annual General Meeting of Stockholders, which is incorporated herein by reference.

113

Item 15. Exhibits and Financial Statement Schedules.

PART IV

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
MDC Partners Inc. New York, New York

The audits referred to in our report dated March 1, 2017 relating to the consolidated ﬁnancial statements of
MDC Partners Inc., which is contained in Item 8 of this Form 10-K also included the audit of the ﬁnancial
statement Schedule II for years ended 2016, 2015 and 2014. This ﬁnancial statement schedule is the
responsibility of the Company’s management. Our responsibility is to express an opinion on the ﬁnancial
statement schedule based on our audits.

In our opinion such ﬁnancial statement Schedule II, when considered in relation to the basic consolidated
ﬁnancial statements taken as a whole, present fairly, in all material respects, the information set forth therein.

/s/ BDO USA LLP
New York, New York
March 1, 2017

114

(a) Financial Statements and Schedules

The Financial Statements and Schedules listed in the accompanying Index to Consolidated Financial

Statements in Item 8 are ﬁled as part of this report. Schedules not included in the index have been omitted
because they are not applicable.

Schedule II — 1 of 2

MDC PARTNERS INC. & SUBSIDIARIES

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
For the Three Years Ended December 31,
(Dollars in Thousands)

Column A

Column B

Column C

Column D

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Removal of
Uncollectible
Receivables

Column E
Translation
Adjustments
Increase
(Decrease)

Column F

Balance at
the End of
Period

Description
Valuation accounts deducted from
assets to which they apply −
allowance for doubtful accounts:
December 31, 2016 . . . . . . . . . . .
December 31, 2015 . . . . . . . . . . .
December 31, 2014 . . . . . . . . . . .

$1,306
$1,409
$2,011

$1,053
$ 750
$ 556

$ (830)
$ (799)
$(1,127)

$ (6)
$(54)
$(31)

$1,523
$1,306
$1,409

Schedule II — 2 of 2

MDC PARTNERS INC. & SUBSIDIARIES

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
For the Three Years Ended December 31,
(Dollars in Thousands)

Column A

Column B

Column C

Column D

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Other(1)

Description
Valuation accounts deducted from
assets to which they apply −
valuation allowance for deferred
income taxes:

Column E
Translation
Adjustments
Increase
(Decrease)

Column F

Balance at
the End of
Period

December 31, 2016 . . . . . . . . . . .
December 31, 2015 . . . . . . . . . . .
December 31, 2014 . . . . . . . . . . .

$124,143
$119,117
$137,961

$ 9,004
$ 9,381
$(10,437)

16
$
$ (149)
$(7,062)

327
$
$(4,206)
$(1,345)

$133,490
$124,143
$119,117

(1) Adjustment to reconcile actual net operating loss carry forwards to prior year tax accrued, utilization of

net operating loss carry forwards, which were fully reserved, adjustment for net operating loss relating to
sale of business and pension plan adjustment.

(b) Exhibits

The exhibits listed on the accompanying Exhibits Index are ﬁled as a part of this report.

Item 16. Form 10-K Summary

None.

115

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the

registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: March 1, 2017

MDC PARTNERS INC.

By: /s/ Scott L. Kauffman

Name: Scott L. Kauffman
Title: Chairman and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below

by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ Scott L. Kauffman
Scott L. Kauffman

/s/ David Doft
David Doft

/s/ Clare Copeland
Clare Copeland

/s/ Daniel Goldberg
Daniel Goldberg

/s/ Lawrence S. Kramer
Lawrence S. Kramer

/s/ Anne Marie O’Donovan
Anne Marie O’Donovan

/s/ Irwin D. Simon
Irwin D. Simon

Chairman and Chief Executive Officer

March 1, 2017

Chief Financial Officer (Principal Accounting Officer)

March 1, 2017

Director

Director

Director

Director

Director

March 1, 2017

March 1, 2017

March 1, 2017

March 1, 2017

March 1, 2017

116

Exhibit No.

EXHIBIT INDEX

Description

3.1

3.1.1

3.1.2

3.1.3

3.1.4

3.1.5

3.1.6

3.2

4.1

4.1.1

10.1

10.2

10.3

10.4

10.4.1

10.5

10.5.1

10.6

Articles of Amalgamation, dated January 1, 2004 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q ﬁled on May 10, 2004);

Articles of Continuance, dated June 28, 2004 (incorporated by reference to Exhibit 3.3 to the
Company’s Form 10-Q ﬁled on August 4, 2004);

Articles of Amalgamation, dated July 1, 2010 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q ﬁled on July 30, 2010);

Articles of Amalgamation, dated May 1, 2011 (incorporated by reference to Exhibit 3.1 to the
Company’s Form 10-Q ﬁled on May 2, 2011);

Articles of Amalgamation, dated January 1, 2013 (incorporated by reference to Exhibit 3.1.4 to
the Company’s Form 10-K ﬁled on March 10, 2014);

Articles of Amalgamation, dated April 1, 2013 (incorporated by reference to Exhibit 3.1.5 to the
Company’s Form 10-K ﬁled on March 10, 2014);

Articles of Amalgamation, dated July 1, 2013 (incorporated by reference to Exhibit 3.1.6 to the
Company’s Form 10-K ﬁled on March 10, 2014);

General By-law No. 1, as amended on April 29, 2005 (incorporated by reference to Exhibit 3.2
to the Company’s Form 10-K ﬁled on March 16, 2007);

Indenture, dated as of March 23, 2016, among the Company, the Guarantors and The Bank of
New York Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company’s
Form 8-K ﬁled on March 23, 2016);

6.50% Senior Notes due 2024 (incorporated by reference to Exhibit 4.2 to the Company’s
Form 8-K ﬁled on March 23, 2016);
Second Amended and Restated Credit Agreement, dated as of May 3, 2016, among the Company,
Maxxcom Inc., a Delaware corporation, each of their subsidiaries party thereto, Wells Fargo
Capital Finance, LLC, as agent, and the lenders from time to time party thereto (incorporated by
reference to Exhibit 10.1 to the Company’s Form 8-K ﬁled on May 3, 2016);
Employment Agreement between the Company and Scott Kauffman, dated as of August 6,
2015 (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-K ﬁled on
February 26, 2016);
Separation Agreement, by and among the Company, Nadal Management Limited, Nadal Financial
Corporation and Miles Nadal, dated as of July 20, 2015 (incorporated by reference to
Exhibit 10.1 to the Company’s Form 8-K ﬁled on July 20, 2015);
Employment Agreement between the Company and David Doft, dated as of July 19, 2007
(effective August 10, 2007) (incorporated by reference to Exhibit 10.7 to the Company’s
Form 10-Q ﬁled on August 7, 2007);
Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement
made as of July 19, 2007, by and between the Company and David Doft (incorporated by
reference to Exhibit 10.2 to the Company’s Form 10-Q ﬁled on May 2, 2011);

Amended and Restated Employment Agreement between the Company and Mitchell Gendel,
dated as of July 6, 2007 (incorporated by reference to Exhibit 10.5 to the Company’s Form 10-Q
ﬁled on August 7, 2007);

Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement
made as of July 6, 2007, by and between the Company and Mitchell Gendel (incorporated by
reference to Exhibit 10.3 to the Company’s Form 10-Q ﬁled on May 2, 2011);

Amended and Restated Employment Agreement between the Company and Robert Kantor, dated
as of May 5, 2014 (incorporated by reference to Exhibit 10.2 to the Company’s 10-Q ﬁled on
May 4, 2016);

117

Exhibit No.

Description

10.7

10.8

10.8.1

10.9

10.10

10.11

10.11.1

10.11.2

10.11.3

10.11.4

10.11.5

10.11.6

10.12

10.13

10.14

10.14.1

12

14

14.1

21
23

Second Amended and Restated Employment Agreement between the Company and David Ross,
dated as of February 27, 2017*;

Amended and Restated Stock Appreciation Rights Plan, as adopted by the shareholders of the
Company at the 2009 Annual and Special Meeting of Shareholders on June 2, 2009 (incorporated
by reference to Exhibit 10.2 to the Company’s Form 8-K ﬁled on June 5, 2009);

Form of Stock Appreciation Rights Agreement (incorporated by reference to Exhibit 10.2 to the
Company’s 10-Q ﬁled on May 5, 2006);

Amended 2005 Stock Incentive Plan of the Company, as approved and adopted by the
shareholders of the Company at the 2009 Annual and Special Meeting of Shareholders on June 2,
2009 (incorporated by reference to Exhibit 10.1 to the Company’s 8-K ﬁled on June 5, 2009);

2008 Key Partner Incentive Plan, as approved and adopted by the shareholders of the Company
at the 2008 Annual and Special Meeting of Shareholders on May 30, 2008 (incorporated by
reference to Exhibit 10.1 to the Company’s Form 10-Q ﬁled on July 31, 2008);

2011 Stock Incentive Plan of the Company, as approved and adopted by the shareholders of the
Company on June 1, 2011 (incorporated by reference to Exhibit 10.1 to the Company’s
Form 8-K ﬁled on June 1, 2011);

Form of Restricted Stock Grant Agreement (2011 Plan) (incorporated by reference to
Exhibit 10.2 to the Company’s Form 8-K ﬁled on June 1, 2011);
Form of Restricted Stock Unit (RSU) Grant Agreement (2011 Plan) (incorporated by reference to
Exhibit 10.3 to the Company’s Form 8-K ﬁled on June 1, 2011);
Form of Restricted Stock Grant Agreement (2012) (incorporated by reference to Exhibit 10.13.3
of the Company’s Form 10-K ﬁled on March 15, 2012);

Form of Restricted Stock Unit (RSU) Grant Agreement (2012) (incorporated by reference to
Exhibit 10.13.4 of the Company’s Form 10-K ﬁled on March 15, 2012);
Form of 2014 Financial-Performance Based Restricted Stock Grant Agreement (incorporated by
reference to Exhibit 10.10.5 to the Company’s Form 10-K ﬁled on March 10, 2014);
Form of Financial-Performance Based Restricted Stock Grant Agreement (2016) under the 2011
Stock Incentive Plan (incorporated by reference to Exhibit 10.15 to the Company’s Form 10-K
ﬁled on February 26, 2016);
Form of Incentive/Retention Payment letter agreement (incorporated by reference to Exhibit 10.1
to the Company’s Form 8-K ﬁled on August 1, 2011);
MDC Partners Inc. 2014 Long Term Cash Incentive Compensation Plan, as adopted March 6,
2014, including forms of 2014 Award Agreement (incorporated by reference to Exhibit 10.12 to
the Company’s Form 10-K ﬁled on March 10, 2014);
2016 Stock Incentive Plan, as adopted by the shareholders of the Company at the 2016 Annual
and Special Meeting of Shareholders on June 1, 2016*;

Form of Financial-Performance Based Restricted Stock Grant Agreement (2017) under the 2016
Stock Incentive Plan*;

Statement of computation of ratio of earnings to ﬁxed charges*;

Code of Conduct of MDC Partners Inc. (as amended, November 2015) (as amended,
February 2016) (incorporated by reference to Exhibit 14 to the Company’s Form 10-K ﬁled on
February 26, 2016);

MDC Partners’ Corporate Governance Guidelines (as amended, February 2016) (incorporated by
reference to Exhibit 14.1 to the Company’s Form 10-K ﬁled on February 26, 2016);

Subsidiaries of Registrant*;
Consent of Independent Registered Public Accounting Firm BDO USA LLP*;

118

Exhibit No.

Description

31.1

31.2

32.1

32.2

Certiﬁcation by Chief Executive Officer pursuant to Rules 13a 14(a) and 15d 14(a) under the
Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002*;

Certiﬁcation by Chief Financial Officer pursuant to Rules 13a 14(a) and 15d 14(a) under the
Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002*;

Certiﬁcation by Chief Executive Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002*;

Certiﬁcation by Chief Financial Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002*.

*

Filed electronically herewith.

119

MDC PARTNERS INC.

SUBSIDIARIES OF THE REGISTRANT

Name

1208075 Ontario Limited
2329640 Ontario Inc.
2340432 Ontario Inc.
6 Degrees Integrated Communications Corp.
72andSunny NL B.V.
72andSunny Partners LLC
72andSunny Partners LLC
72andSunny Pte. Ltd.
72andSunny Pty Ltd
7thﬂ LLC
939GP Inc.
Accumark Partners Inc.
ACE Content LLC
Albion Brand Communication Limited
Allegory LLC
Allison & Partners Holdings (Thailand) Limited
Allison & Partners LLC
Allison & Partners Thailand Limited
Allison and Partners K.K.
Allison Kommunikation GmbH
Allison Partners Limited
Allison PR (Beijing) Limited
Allison+Partners Singapore Pte Ltd
Allison+Partners UK Limited
Alveo LLC
Anomaly (Shanghai) Advertising Co., Ltd.
Anomaly B.V.
Anomaly Inc.
Anomaly London LLP
Anomaly Partners LLC
Anomaly UK Limited
Antidote 360 LLC
Attention Partners LLC
Boom Marketing Inc.
Born AI LLC
Bruce Mau Design (USA) LLC
Bruce Mau Design Inc.
Bruce Mau Holdings Ltd.
Capital C Partners GP Inc.
Colle & McVoy LLC
Com.motion Inc.
Concentric Health Experience Limited
Concentric Partners LLC
CP+B − Crispin Porter & Bogusky Brasil Publicidade e Participacao Ltda.
Crispin Porter & Bogusky (Hong Kong) Limited
Crispin Porter & Bogusky LLC
Crispin Porter & Bogusky Ltd

Exhibit 21

Jurisdiction of
Incorporation/Formation

Ontario
Ontario
Ontario
Ontario
Netherlands
Delaware
New York
Republic of Singapore
New South Wales
Delaware
Ontario
Ontario
Delaware
United Kingdom
Delaware
Bangkok
Delaware
unknown
Tokyo
Berlin
Wanchai
Beijing
Republic of Singapore
England
Delaware
Shanghai
Netherlands
Ontario
United Kingdom
Delaware
United Kingdom
Delaware
Delaware
Ontario
Delaware
Delaware
Ontario
Ontario
Ontario
Delaware
Delaware
United Kingdom
Delaware
Sao Paulo
Hong Kong
Delaware
United Kingdom

Name

Crispin Porter + Bogusky Denmark ApS
Crispin Porter + Bogusky Scandinavia AB
Cultura United Agency LLC
Doner Limited
Doner Partners LLC
Dotglu LLC
Elixir Health Experience LLC
Enplay Partners LLC
Expecting Productions, LLC
Forsman & Bodenfors AB
Forsman & Bodenfors Factory AB
Forsman & Bodenfors Inhouse AB
Forsman & Bodenfors Studios AB
Gale Creative Agency Private Limited
Gale Partners Inc.
Gale Partners LLC
Gale Partners LP
Happy Forsman & Bodenfors AB
Hecho en 72 LLC
Hello Design, LLC
HL Group Partners Limited
HL Group Partners LLC
HPR Partners, LLC
Hudson and Sunset Media, LLC
Hunter PR Canada LP
Hunter PR UK Limited
Hunter Public Relations UK Limited
KBP Holdings LLC
KBS (Hong Kong) Limited
KBS (Shanghai) Advertising Co., Ltd.
KBS+P Canada LP KBS+P Canada SEC
KBS+P Ventures LLC
Kenna Communications GP Inc.
Kenna Communications LP
Kingsdale Partners LP
Kingsdale Shareholder Services US LLC
Kirshenbaum Bond Senecal & Partners LLC
KIS Investor Services Inc. (Barbados)
Kollo AB
Kwittken & Company Limited
Kwittken LLC
Kwittken LP
Kwittken Ltd.
Laird + Partners New York LLC
Laurie, Foard & Wheeler Limited
Laurie, Ford + Wheeler LLC
LBN Partners LLC
Legend PR Partners LLC
LifeMed Media, Inc.
Luntz Global Partners LLC
Main North LP

Jurisdiction of
Incorporation/Formation

Copenhagen
Sweden
Delaware
United Kingdom
Delaware
Delaware
Delaware
Delaware
California
Sweden
unknown
unknown
unknown
Bangalore
Ontario
Delaware
Ontario
unknown
Delaware
California
United Kingdom
Delaware
Delaware
Delaware
Ontario
United Kingdom
United Kingdom
Delaware
Unknown
Shanghai
Ontario
Delaware
Ontario
Ontario
Ontario
Delaware
Delaware
Barbados
unknown
United Kingdom
Delaware
Ontario
United Kingdom
Delaware
Unknown
Delaware
Delaware
Delaware
Delaware
Delaware
Ontario

Name

Maxxcom (Barbados) Inc.
Maxxcom (USA) Finance Company
Maxxcom (USA) Holdings Inc.
Maxxcom Global Media LLC
Maxxcom Inc.
MDC Acquisition Inc.
MDC Canada GP Inc.
MDC Corporate (US) Inc.
MDC Europe Ltd.
MDC Gale43 GP Inc.
MDC Innovation Partners LLC
MDC Kingsdale GP Inc.
MDC Partners Inc.
MDC Partners UK Holdings Limited
Mono Advertising, LLC
New Team LLC
No Sleep Productions LLC
Northstar Management Holdco Inc.
Northstar Research GP LLC
Northstar Research Holdings Canada Inc.
Northstar Research Holdings USA LP
Northstar Research Partners (UK) Limited
Northstar Research Partners (USA) LLC
Northstar Research Partners Inc. (ON)
Pictor Digital Creative Services LLC
Plus Productions, LLC
Pt. Northstar Business Consulting Partners
Redscout LLC
Redscout Ltd.
Relevent Partners LLC
Rumble Fox LLC
Sloane & Company LLC
SML Partners Holdings LLC
Source Marketing LLC
Studio Pica Inc.
Sugar Daddy Development, LLC
TargetCast LLC
Targetcom LLC
TC Acquisition Inc.
TEAM LP
The Arsenal LLC
The Path Worldwide Limited
Trade X Partners LLC
Trailer Productions, LLC
TS Holdings LP
Union Advertising Canada LP
Unique Inﬂuence Partners LLC
Varick Media Management LLC
Veritas Communications Inc.
Vitro Partners LLC
VitroRobertson LLC

Jurisdiction of
Incorporation/Formation

Barbados
Delaware
Delaware
Delaware
Delaware
Delaware
Canada
Delaware
United Kingdom
Ontario
Delaware
Ontario
Canada
United Kingdom
Delaware
Delaware
Delaware
Ontario
Delaware
Ontario
Delaware
United Kingdom
Delaware
Ontario
Delaware
Delaware
Republic of Indonesia
Delaware
United Kingdom
Delaware
Delaware
Delaware
Delaware
New York
Canada
Delaware
Delaware
Delaware
Delaware
Ontario
Delaware
United Kingdom
Delaware
California
Ontario
Ontario
Delaware
Delaware
Ontario
Delaware
Delaware

Name

Walker Brook Capital LLC
Y Media Labs LLC
Y Media Labs Private Limited
Yamamoto Moss Mackenzie, Inc.
Zig Management (USA) Inc.
Zyman Group, LLC

Jurisdiction of
Incorporation/Formation

Delaware
Delaware
unknown
Delaware
Delaware
Delaware

Exhibit 23

Consent of Independent Registered Public Accounting Firm

MDC Partners Inc.
New York, New York

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8
(Nos. 333-159831 and 333-176059) and Form S-3 (No. 333-194445) of MDC Partners Inc., of our reports
dated March 1, 2017, relating to the consolidated ﬁnancial statements and ﬁnancial statement Schedule II, and
the effectiveness of MDC Partners Inc.’s internal control over ﬁnancial reporting which appear in this
Form 10-K.

/s/ BDO USA, LLP
BDO USA, LLP

New York, New York
March 1, 2017

Exhibit 31.1

Certiﬁcation Pursuant to Rules 13a-14(a) and 15d-14(a) as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Scott L. Kauffman, certify that:

1.

I have reviewed this annual report on Form 10-K for the year ended December 31, 2016 of MDC
Partners Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to state a material fact necessary to make the statements made, in light of the circumstances under
which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the ﬁnancial statements, and other ﬁnancial information included in this
report, fairly present in all material respects the ﬁnancial condition, results of operations and cash
ﬂows of the registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer and I are responsible for establishing and maintaining
disclosure controls and procedures (as deﬁned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
internal control over ﬁnancial reporting (as deﬁned in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and

procedures to be designed under our supervision, to ensure that material information relating to
the registrant, including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over ﬁnancial reporting, or caused such internal control over
ﬁnancial reporting to be designed under our supervision, to provide reasonable assurance
regarding the reliability of ﬁnancial reporting and the preparation of ﬁnancial statements for
external purposes in accordance with generally accepted accounting principles;

c.

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures,
as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over ﬁnancial reporting
that occurred during the registrant’s most recent ﬁscal quarter (the registrant’s fourth ﬁscal
quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant’s internal control over ﬁnancial reporting; and

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of
internal control over ﬁnancial reporting, to the registrant’s auditors and the audit committee of
registrant’s board of directors (or persons performing the equivalent function):

a. All signiﬁcant deﬁciencies and material weaknesses in the design or operation of internal

control over ﬁnancial reporting which are reasonably likely to adversely affect the registrant’s
ability to record, process, summarize and report ﬁnancial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a

signiﬁcant role in the registrant’s internal control over ﬁnancial reporting.

Date: March 1, 2017

/s/ Scott L. Kauffman
By: Scott L. Kauffman
Title: Chairman and Chief Executive Officer

Certiﬁcation Pursuant to Rules 13a-14(a) and 15d-14(a) as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, David Doft, certify that:

Exhibit 31.2

1.

I have reviewed this annual report on Form 10-K for the year ended December 31, 2016 of MDC
Partners Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to state a material fact necessary to make the statements made, in light of the circumstances under
which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the ﬁnancial statements, and other ﬁnancial information included in this
report, fairly present in all material respects the ﬁnancial condition, results of operations and cash
ﬂows of the registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer and I are responsible for establishing and maintaining
disclosure controls and procedures (as deﬁned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
internal control over ﬁnancial reporting (as deﬁned in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and

procedures to be designed under our supervision, to ensure that material information relating to
the registrant, including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over ﬁnancial reporting, or caused such internal control over
ﬁnancial reporting to be designed under our supervision, to provide reasonable assurance
regarding the reliability of ﬁnancial reporting and the preparation of ﬁnancial statements for
external purposes in accordance with generally accepted accounting principles;

c.

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures,
as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over ﬁnancial reporting
that occurred during the registrant’s most recent ﬁscal quarter (the registrant’s fourth ﬁscal
quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant’s internal control over ﬁnancial reporting; and

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of
internal control over ﬁnancial reporting, to the registrant’s auditors and the audit committee of
registrant’s board of directors (or persons performing the equivalent function):

a. All signiﬁcant deﬁciencies and material weaknesses in the design or operation of internal

control over ﬁnancial reporting which are reasonably likely to adversely affect the registrant’s
ability to record, process, summarize and report ﬁnancial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a

signiﬁcant role in the registrant’s internal control over ﬁnancial reporting.

Date: March 1, 2017

/s/ David Doft
By: David Doft
Title: Chief Financial Officer

Exhibit 32.1

Certiﬁcation Pursuant to 18 U.S.C. Section 1350, as
Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the annual report of MDC Partners Inc. (the ‘‘Company’’) on Form 10-K for ﬁscal
year ended December 31, 2016, as ﬁled with the Securities and Exchange Commission on the date hereof (the
‘‘Report’’), I, Scott L. Kauffman, Chairman and Chief Executive Officer of the Company, certify, pursuant to
18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to my
knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities

Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the ﬁnancial

condition and results of operations of the Company.

Dated as of March 1, 2017

/s/ Scott L. Kauffman
By: Scott L. Kauffman
Title: Chairman and Chief Executive Officer

This certiﬁcation is being furnished solely to accompany the Report pursuant to 18 U.S.C. Section 1350,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed ‘‘ﬁled’’ by the
Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and shall not be
incorporated by reference into any ﬁling of the Company under the Securities Act of 1933, as amended, or the
Securities Exchange Act of 1934, as amended, whether made before or after the date of this Report,
irrespective of any general incorporation language contained in such ﬁling.

A signed original of this written statement required by Section 906, or other documents authenticating,
acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of
this written statement required by Section 906, has been provided to the Company and will be retained by the
Company and furnished to the Securities and Exchange Commission or its staff upon request.

Exhibit 32.2

Certiﬁcation Pursuant to 18 U.S.C. Section 1350, as
Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the annual report of MDC Partners Inc. (the ‘‘Company’’) on Form 10-K for
ﬁscal year ended December 31, 2016, as ﬁled with the Securities and Exchange Commission on the date
hereof (the ‘‘Report’’), I, David Doft, Chief Financial Officer of the Company, certify, pursuant to
18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to my
knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities

Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the ﬁnancial

condition and results of operations of the Company.

Dated as of March 1, 2017

/s/ David Doft
By: David Doft
Title: Chief Financial Officer

This certiﬁcation is being furnished solely to accompany the Report pursuant to 18 U.S.C. Section 1350,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed ‘‘ﬁled’’ by the
Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and shall not be
incorporated by reference into any ﬁling of the Company under the Securities Act of 1933, as amended, or the
Securities Exchange Act of 1934, as amended, whether made before or after the date of this Report,
irrespective of any general incorporation language contained in such ﬁling.

A signed original of this written statement required by Section 906, or other documents authenticating,
acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of
this written statement required by Section 906, has been provided to the Company and will be retained by the
Company and furnished to the Securities and Exchange Commission or its staff upon request.

MDC Partners Inc. – Directory

New York Headquarters
745 Fifth Avenue
19th Floor
New York, NY 10151
Tel: 646-429-1800
Fax: 212-937-4365
www.mdc-partners.com
Chairman & CEO:
Scott L. Kauffman

Toronto
33 Draper Street
Toronto, ON M5V 2M3
Tel: 416-960-9000
Fax: 416-960-9555

6degrees Integrated
Communications
2 Bloor Street E.
Suite 2600
Toronto, ON M4W 1A8
Tel: 416-446-7758
Fax: 416-446-1923
www.6deg.ca

72andSunny
12101 W. Bluff Creek Drive
Playa Vista, CA 90094
Tel: 310-215-9009
Fax: 310-215-9012
www.72andsunny.com
Partner, CEO: John Boiler
Partner, Chief Strategy
Officer: Matt Jarvis
Managing Director LA:
Chris Kay

Amsterdam
Westerhuis, First Floor
Westerstraat 187
1015 MA Amsterdam
Netherlands
Tel: +31-20-218-2400
Managing Director:
Nic Owen

New York
55 Water Street
6th Floor
New York, NY 11201
Tel: 310-215-9009
Managing Director:
James Townsend

Sydney
120 Bourke Street
Woolloomooloo, NSW 2011
Contact: Chris Kay

Allison + Partners
40 Gold Street
San Francisco, CA 94133
Tel: 415-217-7500
Fax: 412-217-7503
www.allisonpr.com
Chairman & CEO:
Scott Allison

Atlanta
1708 Peachtree Street
Suite 100
Atlanta, GA 30309
Tel: 404-885-9596
Fax: 404-885-9558
Contact:
Brian Feldman

Bangkok
571 RSU Tower, 10th Floor
Units 4-5, Soi Sukumvit 31
Sukumvit Road
Klongton Nua, Wattana
Bangkok, 10110
Thailand
Tel: +66-267-100-61
Contact:
Leigh Murray

Boston
745 Atlantic Avenue
Floor 4
Boston, MA 02111
Tel: 646-428-0645
Contact:
Anne Colaiacovo

Beijing
Suite 2003-2006
Golden Glory Mansion
Beijing, China 100025
Tel: +86-10-8046-4135
Contact:
Jerry Zhu

Berlin
Wolliner Strasse 70
Berlin, Germany 10435
Tel: +49 (0)173-619-61-88
Contact:
Martina Mueller

Chengdu
Level 18
Shangri-La Office Tower
No. 9 East Binjiang Road
Chengdu 610021
China
Tel: +86-28-6606-5238
Contact:
Nicole Zhang

Chicago
444 N. Michigan Avenue
Chicago, IL 60611
Tel: 312-635-8202
Contact:
Shane Winn

Dallas
208 N. Market Street
Suite 325
Dallas, TX 75202
Tel: 214-975-8774
Contact:
Michelle Bleiberg

London
The Brassworks
32 York Way
London, N1 9AB
England
Tel: +44-0203-551-7761
Contact:
Jim Selman

Los Angeles
11611 San Vicente
Boulevard
Suite 910
Los Angeles, CA 90049
Tel: 310-452-7540
Fax: 310-425-9005
Contact:
Zach Colvin

Lyon
31 Rue Mazenod
Lyon, France 69 003
Tel: +33-4-72-00-87-87
Contact:
Yann Le Flohic

Munich
79 Eversbuschstrasse
Munich, Germany 80999
Tel: +49 (0) 89-235-20-491
Contact:
Vivian Dadamio

New York
71 Fifth Avenue
7th Floor
New York, NY 10003
Tel: 212-302-5460
Fax: 212-302-5464
Contact:
Tracey Cassidy

Paris
20 Avenue de L’Opera
Paris, France 75001
France
Tel: +33-4-72-00-87-87
Contact:
Yann Le Flohic

Phoenix
7135 E. Camelback Road
Suite 204
Scottsdale, AZ 85251
Tel: 623-201-5500
Fax: 623-201-5501
Contact:
Lisa Schmidtke

Portland
926 N.W. 13th Avenue
Suite 140
Portland, OR 97204
Tel: 503-290-7301
Contact:
Katy Spaulding

San Diego
2280 Historic Decatur Road
Suite 150
San Diego, CA 92106
Tel: 619-533-7971
Fax: 619-543-0030
Contact:
Brian Brokowski

San Francisco
40 Gold Street
San Francisco, CA 94133
Tel: 415-217-7500
Fax: 412-217-7503
www.allisonpr.com
Contact:
Karyn Barr

Seattle
710 Second Avenue
#500
Seattle, WA 98104
Tel: 206-414-8599
Contact:
Richard Kendall

Shanghai
#181, Lane 465
Zhen Ning Road
Office Building 3, Suite 1A
Shanghai 200042
China
Tel: +86-182-1701-8948
Contact:
Jerry Zhu

Silicon Valley
55 E. Third Avenue
San Mateo, CA 94401
Tel: 603-343-2735
Contact:
Lisa Kelaita

Singapore
250 North Bridge Road
Raffles City Tower #13-01A
Singapore, 179101
Tel: +65-6661-0600
Contact:
Serina Tan

Sydney
15 Nullaburra Road
Newport, NSW 2106
Australia
Tel: +61-408-441-662
Contact:
Michelle Rovere

Tokyo
5-5-1, Shimbashi
Minatu-Ku
Tokyo
Japan 105-0004
Tel: +81-3-6809-1300
President & CEO, Japan:
Akemi Ichise

Washington D.C.
1129 20th Street N.W.
Suite 250
Washington, DC 20036
Tel: 202-772-1450
Fax: 202-466-7585
Contact:
Tara Chiarell

Laurie, Foard + Wheeler
Limited
Unit 10 & 11
Level 3, Three Paciﬁc Place
1 Queen’s Road East
Admiralty
Hong Kong 999077
China
Tel: +66-86-529-0333
Contact:
Paul Mottram

Anomaly
536 Broadway
11th Floor
New York, NY 10012
Tel: 917-595-2200
Fax: 917-595-2299
www.anomaly.com
CEO:
Carl Johnson

Amsterdam
Herengracht 551
1017 BW Amsterdam
Netherlands
Tel: +31-20-308-0380
Partner & CSO:
Amanda Feve

Los Angeles
1319 Abbot Kinney
Boulevard
Venice, CA 90291
Tel: 310-392-3233
Managing Director:
Jiah Choi

London
The Old Ink Factory
22 St. James’s Walk
London, EC1R 0AP
England
Tel: +44-020-7843-0600
Partner & CEO:
Camilla Harrisson

Shanghai
No. 205 Wulumugi S. Road
Shanghai 200031
China
Tel: +86-21-5121-9101
Partner & CEO:
Eric Lee

Toronto
46 Spadina Avenue
Suite 200
Toronto, ON M5V 2H8
Tel: 647-547-3440
Partner & CEO:
Franke Rodriguez

Assembly
711 Third Avenue
3rd Floor
New York, NY 10017
Tel: 212-500-6900
Fax: 212-500-6880
CEO:
Martin Cass

Detroit
25900 Northwestern
Highway
Southﬁeld, MI 48075
Tel: 248-354-9700

Los Angeles
1999 Avenue of the Stars
Century City, CA 90067
Tel: 424-220-7200

Enplay
711 Third Avenue
3rd Floor
New York, NY 10017
Tel: 212-500-6900
www.enplay-media.com
Contact:
Connie Garrido

Attention Partners
160 Varick Street
5th Floor
New York, NY 10013
Tel. 917-621-4400
Fax: 917-591-1256
www.attentionusa.com
President:
Tom Buontempo

Los Angeles
2884-2908 Colorado
Avenue
Santa Monica, CA 90404
Managing Director:
George Olexa

Toronto
340 King Street E.
Suite 500
Toronto, ON M5A 1K8

Bruce Mau Design
340 King Street E.
Suite 402
Toronto, ON M5A 1K8
Tel: 416-306-6401
www.brucemaudesign.com
President & CEO:
Hunter Tura

London
The Brassworks
32 York Way
London, N1 9AB
England

Los Angeles
2110 Colorado Avenue
Suite 200
Santa Monica, CA 90404
Tel: 310-822-3063

New York
745 Fifth Avenue
19th Floor
New York, NY 10151
Tel: 646-429-1800

Civilian
444 N. Michigan Avenue
Suite 3300
Chicago, IL 60611
Tel: 312-822-1100
Fax: 312-822-9628
www.civilianagency.com
Managing Director:
Tim Claffey

Colle + McVoy
400 First Avenue N.
Suite 700
Minneapolis, MN 55401
Tel: 612-305-6000
Fax: 612-305-6001
www.collemcvoy.com
CEO:
Christine Fruechte

Concentric
330 Hudson Street
5th Floor
New York, NY 10013
Tel: 212-633-9700
www.concentricpharma.com
Co-CEOs:
Ken Begasse
Michael Sanzen

London
60 Charlotte St.
London, W1T 2NU
England
Tel: +44-20-7632-7685
Managing Director:
Peter Carr

Crispin Porter + Bogusky
Miami
3390 Mary Street
Office 300
Coconut Grove, FL 33133
Tel: 305-859-2070
Fax: 305-854-3419
www.cpbgroup.com
Global CEO:
Lori Senecal

Boulder
6450 Gunpark Drive
Boulder, CO 80301
Tel: 303-628-5100
Co-Managing Directors:
Danielle Whallen
Devin Reitter

Hong Kong
Level 3, Three Paciﬁc Place
1 Queen’s Road East
Admiralty
Hong Kong 999077
China
Tel: +852-2584-6102

London
32 York Way
London, N1 9AB
England
Tel: +44-020-7324-8184
CEO:
Richard Pinder

Santa Monica
2110 Colorado Avenue
Suite 200
Santa Monica, CA 90404
Tel: 310-822-3063
Co-Managing Directors:
Ivan Perez-Armandariz
Ryan Skubic

Scandinavia
Norra Allégatan 5
SE-413 01 Gothenburg
Sweden
Tel: +46-31-339-6060
Fax: +46-31-339-6061
Managing Director:
Melina Aristiadou

Drottninggatan 92-94
Stockholm, SE-111 60
Sweden
Tel: +46-31-339-6060

Strandgade 70
2nd Floor
Copenhagen 1401
Denmark
Tel: +45-4278-2099
Managing Director:
Mathias Birkvad

Sao Paulo
Rua Fidêncio Ramos, 302
Torre B, Conjunto 112
São Paulo, SP 04551-010
Tel: +55-11-2589-6733
Chief Operating Officer:
Vinicius Reis

Doner
25900 Northwestern
Highway
Southﬁeld, MI 48075
Tel: 248-354-9700
www.doner.com
CEO & President:
David DeMuth

Cleveland
1001 Lakeside Avenue
Suite 1010
Cleveland, OH 44114
Tel: 216-771-5700

London
60 Charlotte Street
London, W1T 2NU
England
Tel: +44-020-7632-7600
Managing Director:
Nik Margolis

Hud:sun Media
200 Varick Street
Suite 611
New York, NY 10014
Tel: 646-582-8630
www.hudsunmedia.com
CEO:
Michael Rourke

Hunter Public Relations
41 Madison Avenue
5th Floor
New York, NY 10010
Tel: 212-679-6600
Fax: 212-679-6607
Managing Partners:
Grace Leong
Jon Lyon
Jason Winocour

London
1.03 Tea Building
56 Shoreditch High Street
London, E1 6JJ
England
Tel: +44-020-7033-8920
Contact:
Alex Conway

Kenna
90 Burnhamthorpe Road W.
5th Floor
Mississauga, ON L5B 3C3
Tel: 905-277-2900
Fax: 905-277-2299
www.kenna.ca
Executive Vice President:
Jeff Bowles

kbs+
160 Varick Street
New York, NY 10013
Tel: 212-633-0080
Fax: 212-633-8643
www.kbsp.com
Global CEO:
Guy Hayward
CEO US:
Ed Brojerdi

Los Angeles
2884-2908 Colorado
Avenue
Santa Monica, CA 90404
Tel: 310-693-0466

Shanghai
#181, Lane 465
Zhen Ning Road
Office Building 3, Suite 1A
Shanghai 200042
China
Tel: +86-156-9219-1540
Managing Director:
Douglas Lin

kbs+ Canada Inc.
(Toronto)
340 King Street E.
Suite 400
Toronto, ON M5A 1K8
Tel: 416-260-7000
Fax: 416-260-7100
President:
Nick Dean

kbs+ Canada Inc.
(Montréal)
3500-3536 St. Laurent
Boulevard
Suite 411
Montréal, QC H2X 2V2
Tel: 514-875-7400
Fax: 514-875-0568
President:
Nick Dean

Albion
1.03 Tea Building
56 Shoreditch High Street
London, E1 6JJ
England
Tel: +44-020-7033-8900
CEO:
Paul Jakimciw

Kwittken & Co.
160 Varick Street
5th Floor
New York, NY 10013
Tel: 646-277-7111
Fax: 646-658-0880
www.kwitco.com
President & Partner:
Aaron Kwittken

London
32 York Way
London, N1 9AB
England
Tel: +44-020-7324-8184
Contact:
Sam Bowen

Toronto
340 King Street E.
Suite 500
Toronto, ON M5A 1K8
Tel: 416-323-2059
Contact: Betsy Cooper

The Media Kitchen
160 Varick Street
New York, NY 10013
Tel: 212-663-0080
Fax: 212-633-8644
CEO:
Barry Lowenthal

Los Angeles
Water’s Edge
5510 Lincoln Boulevard
Suite 220
Playa Vista, CA 90094
Tel: 424-220-7200
Managing Director:
Zihla Salinas

Exponent Public Relations
400 First Avenue N.
Suite 700
Minneapolis, MN 55401
Tel: 612-305-6003
Fax: 612-305-6501
www.exponentpr.com
Managing Director:
Tom Lindell

Gale Partners
171 E. Liberty Street
Suite 360
Toronto, ON M6K 3P6
Tel: 416-306-8000
CEO:
Brad Simms

Bangalore
#8, 1st Main Road
Vasanth Nagar
Bangalore 560052
India
Tel: +91-80-6999-0163
Managing Director:
Sanjay Krishnamurthy

Los Angeles
2110 Colorado Avenue
Santa Monica, CA 90404
Tel: 310-606-0019

New York
475 Tenth Avenue
9th Floor
New York, NY 10018
Tel: 646-412-6891

Hello Design
10305 Jefferson Boulevard
Culver City, CA 90232
Tel: 310-839-4885
Fax: 310-839-4886
www.hellodesign.com
CEO & Creative Director:
David Lai

HL Group
350 Madison Avenue
17th Floor
New York, NY 10017
Tel: 212-529-5533
Fax: 212-529-2131
www.hlgrp.com
Founding Partners:
Hamilton South
Lynn Tesoro

Los Angeles
9300 Wilshire Boulevard
Suite 300
Los Angeles, CA 90212
Tel: 323-966-4600
Fax: 323-966-4601

Kingsdale Advisors
The Exchange Tower
130 King Street W.
Suite 2950
Toronto, ON M5X 1E2
Tel: 416-644-4031
www.kingsdaleadvisors.com
Executive Chairman and
Founder:
Wesley Hall
CEO:
Amy Freedman

New York
745 Fifth Avenue
19th Floor
New York, NY 10151
646-651-1640

Laird + Partners
475 Tenth Avenue
7th Floor
New York, NY 10018
Tel: 212-478-8181
Fax: 212-478-5855
www.lairdandpartners.com
CEO:
Trey Laird

Legend
373 Park Avenue South
3rd Floor
New York, NY 10016
Tel: 212-679-6844
www.legendpr.com
Contact:
Ariana Macrina

LocalBizNOW
1030 Doris Road
Auburn Hills, MI 48326
Tel: 1-888-298-8955
www.localbiznow.com
Founder & CEO:
Todd Webber

Los Angeles
5757 Wilshire Boulevard
Suite 475
Los Angeles, CA 90036
Tel: 1-888-298-8955

Luntz Global
1401 K Street
Suite 1150
Washington, DC 20005
Tel: 703-330-3784
President:
Alyssa Salvo

MDC Media Partners
711 Third Avenue
3rd Floor
New York, NY 10017
Tel: 212-500-6900
Fax: 212-500-6880
CEO:
Martin Cass

Mono Advertising
1350 Lagoon Avenue
Minneapolis, MN 55408
Tel: 612-454-4900
Fax: 612-822-4136
www.mono-1.com
Founding Partners:
Michael Hart
Chris Lang
James Scott

San Francisco
99 Osgood Place
2nd Floor
San Francisco, CA 94133
Tel: 415-612-2325

Northstar Research
Partners
18 King Street E.
Suite 1500
Toronto, ON M5C 1C4
Tel: 416-907-7100
Fax: 416-907-7149
www.nsresearch.com
CEO:
Craig Binkley

Jakarta
Level 38, Tower A, Kota
Kasablanka, JL
Casablanca Raya Kav, 88,
Jakarta 12870
Indonesia
Tel: +6221-2963-8061

London
The City Cloisters
196 Old Street
Suite B3
London, EC1V 9FR
England
Tel: +44-020-7824-9870
Fax: +44-020-7730-6303
Managing Director:
Matthew Sell

New York
160 Varick Street
3rd Floor
New York, NY 10013
Tel: 212-986-4077
Fax: 212-986-4088
Managing Director:
Tricia Benn

Redscout
30 Cooper Square
New York, NY 10003
Tel: 646-336-6028
Fax: 646-336-6122
www.redscout.com
Founding Partner & CEO:
Jonah Disend

London
1.03 Tea Building
50 Shoreditch High Street
London E1 6JJ
England
Tel: +44-020-7033-7770

Los Angeles
at Neuehouse
6121 Sunset Boulevard
Los Angeles, CA 90028
Tel: 323-821-0649

San Francisco
99 Osgood Place
2nd Floor
San Francisco, CA 94133
Tel: 415-651-4209

Relevent
160 Varick Street
12th Floor
New York, NY 10013
Tel: 212-206-0600
Fax: 212-206-0693
www.relevent.net
CEO:
H. Tony Berger

Carlstadt
217A Washington Avenue
Carlstadt, NJ 07072

Sloane & Company
7 Times Square Tower
17th Floor
New York, NY 10036
Tel: 212-486-9500
Fax: 212-486-9094
www.sloanepr.com
Co-CEOs:
Darren Brandt
Whit Clay

Source Marketing
761 Main Avenue, #2
Norwalk, CT 06851
Tel: 203-291-4000
Fax: 203-229-0865
www.source-marketing.com
CEO:
Kersten Rivas

Cranberry Township
8050 Rowan Road
Suite 200
Cranberry Township,
PA 16066
Tel: 724-742-7100
Fax: 724-935-7080

TEAM Enterprises
1 W. Las Oalas
4th Floor
Fort Lauderdale, FL33301
Tel: 954-862-2400
Fax: 954-449-0273
www.teament.com
CEO:
Dan Gregory

Miramar
11331 Interchange Circle
South
Miramar, FL 33025

Trade X Media
711 Third Avenue
2nd Floor
New York, NY 10017
Tel: 212-541-6770
President:
Vincent Laraia

Unique Inﬂuence
1145 W. 5th Street
Suite 300
Austin, TX 78703
Tel: 800-489-8023
www.uniqueinﬂuence.com
CEO:
Ryan Pitylak

New York
711 Third Avenue
3rd Floor
New York, NY 10017
Tel: 212-500-6900

Union
479 Wellington Street W.
Toronto, ON M5V 1E7
Tel: 416-598-4944
Fax: 416-593-4944
www.unioncreative.com
President:
Subtej Nijjar

Montréal
1751 Richardson, #6.118
Montréal, QC H3K 1G6
Tel: 514-447-9180

Varick Media
Management
711 Third Avenue
2nd Floor
New York, NY 10017
Tel: 212-243-8200
Fax: 212-633-6693
www.varickmm.com
President:
Walt Cheruk

Veritas Communications
370 King Street W.
Suite 800, Box 46
Toronto, ON M5V 1J9
Tel: 416-482-2248
Fax: 416-482-2292
www.veritascanada.com
President:
Krista Webster

Montréal
445 rue Saint-Pierre
Suite 202
Montréal, QC H2Y 2M8
Tel: 514-962-3027

Vancouver
838 W. Hastings
Suite 700
Vancouver, BC V6C 0A6
Tel: 604-340-2440

Vitro
2305 Historic Decatur Road
Suite 205
San Diego, CA 92106
Tel: 619-234-0408
Fax: 619-234-4015
www.vitroagency.com
CEO:
Tom Sullivan

Austin
1145 W. 5th Street
Suite 300
Austin, TX 78703
Tel: 512-537-4675

Yamamoto
219 2nd Street N.
Suite 200
Minneapolis, MN 55401
Tel: 612-375-0180
Fax: 612-342-2424
www.go-yamamoto.com
CEO:
Kathy McCuskey

Y Media Labs
255 Shoreline Drive
Suite 600
Redwood City, CA 94065
Tel: 415-839-8584
www.ymedialabs.com
CEO:
Ashish Toshniwal

Atlanta
1175 Peachtree Street N.E.
Suite 2050
Atlanta, GA 30361
Contact:
Atandra Burman

Bangalore
#301, 150
B-1 Lower Floor, Tower B
Diamond District, Kodihalli
Bangalore 560008
India
Tel: +91-80-41106986
Contact:
Raj Shekhar Reddy

Indianapolis
626 N. Illinois Street
Suite 400
Indianapolis, IN 46218

New York
745 Fifth Avenue
19th Floor
New York, NY 10151
Tel: 646-429-1800

Board of Directors and
Corporate Officers

Chairman

Directors

Executive Officers

Scott L. Kauffman
Chairman and Chief Executive Offıcer
MDC Partners Inc.

Irwin D. Simon(2)(3)(4)
Presiding Director
President, Chief Executive Officer and
Director, The Hain Celestial Group
Clare R. Copeland(2)
Director
Vice Chairman, Falls Management
Company
Director, Chesswood
Trustee, RioCan Real Estate
Investment Trust
Trustee, Telesat
Daniel S. Goldberg(1)(3)
Director
President and Chief Executive Officer,
Telesat

Bradley J. Gross
Director
Managing Director, Goldman
Sachs & Co.
Director, Americold Realty Trust
Director, Griffon Corporation
Director, Neovia Logistics Holdings
Director, PSAV Holdings
Director, Proquest Holdings
Larry S. Kramer(1)(2)
Director
Chairman, The Street Inc.
Director, Gannett
Trustee, Syracuse University
Trustee, Harvard Business School
Publishing
Anne Marie O’Donovan(1)(3)
Director
President and Director, O’Donovan
Advisory Services Ltd.
Director, Indigo Books & Music Inc.
Director, Aviva Canada
Director, Cadillac Fairview

(1) Audit Committee
(2) Human Resources & Compensation

Committee

(3) Nominating and Corporate

Governance Committee
Special Committee

(4)

Scott L. Kauffman
Chairman and Chief Executive Offıcer

David Doft
Chief Financial Offıcer

Mitchell Gendel
EVP, General Counsel
and Corporate Secretary

Robert Kantor
EVP, Global Chief Marketing Offıcer

David Ross
EVP, Strategy and
Corporate Development

Michael Bassik
President, Global Digital Operations,
Managing Director

Alexandra Delanghe Ewing
Chief Communications Offıcer

Paula Daly
Managing Director

Raffi Grigorian
Managing Director

Lotta Malm Hallqvist
Managing Director,
Chief Marketing Offıcer — Europe

Stephanie Nerlich
Managing Director,
Chief Marketing Offıcer — Canada

Ryan Linder
Chief Marketing Offıcer — US

Brett Colbert
Chief Procurement Offıcer

Christine LaPlaca
Senior Vice President,
Accounting and Financial Reporting

Randy Duax
Senior Vice President,
Talent Recruiting

Kerry Robinson
Senior Vice President,
Compliance and Risk Management

Transfer Agent

Investor Relations

Notice of Shareholders’ Meeting

CST Trust Company

CST operates a telephone information
inquiry line available by dialing:
(toll-free) 1-800-387-0825; or
416-682-3860.

Correspondence may be addressed to:
MDC Partners Inc.
c/o CST Trust Company
P.O. Box 700, Station B
Montreal, QC H3B 3K3
Canada

For Investor Relations information,
please call David B. Doft, Chief
Financial Officer, at: 646-429-1818.

Stock Exchange Listing

The Class A shares of the Company
are listed on the NASDAQ National
Market under trading symbol
‘‘MDCA’’.

The annual meeting of shareholders
will be held at The MDC Partners
Innovation Center, 745 Fifth Avenue,
19th Floor, New York, NY on
Wednesday, June 7, 2017 at
10:00 a.m. E.D.T.