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NanoString

nstg · NASDAQ Healthcare
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Ticker nstg
Exchange NASDAQ
Sector Healthcare
Industry Medical - Instruments & Supplies
Employees 201-500
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FY2013 Annual Report · NanoString
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ANNUAL REPORT2013Contact Information

NanoString Technologies, Inc.
530 Fairview Ave N
Suite 2000
Seattle, WA 98109

www.nanostring.com
(888) 358-6266
Tel: 
Fax: 
(206) 378-6288
InvestorRelations@nanostring.com

Sales
United States:  us.sales@nanostring.com
Europe:  
Other Regions:  info@nanostring.com

europe.sales@nanostring.com

REVENUE (in millions)

2009

2010

2011

2012

2013

SYSTEM INSTALLED BASE

2009

2010

2011

2012

2013

A LETTER
TO OUR STOCKHOLDERS

Dear Stockholders,

2013 was a truly transformational year for our company.  We successfully completed an initial public offering in 
July, securing the capital needed to grow our business.  Through solid execution and the launch of innovative 
products, we delivered significant revenue growth coupled with substantial gross margin expansion.  Our 
products are playing an important role in cancer research, and as a result of our entry into clinical diagnostics, 
we are driving the use of genomic insights to benefit patients globally.  We believe that our recent successes 
validate our strategy, and that we are well positioned to continue our robust growth in 2014 and beyond.

During 2013, we generated over $31 million in revenue, an increase of 37% compared with the previous year.  
Growth accelerated during the second half of the year, with fourth quarter revenue up 56% year-on-year, driven 
by 109% instrument revenue growth.   NanoString delivered real rewards to our stockholders and entered 2014 
on solid financial footing with significant momentum for another exciting and productive year.

Empowering cancer research

The most important driver of our growth over the past year has been the deepening of our impact in cancer 
research worldwide.  During 2013, researchers used our technology to publish more than 180 peer-reviewed 
papers, a 70% increase over the prior year.  Almost half of these papers related to the study and treatment of 
cancer.

During 2013, we invested to strengthen our commercial channel into the cancer research market.  We expanded 
our market footprint geographically, both in markets where we sell our products directly and through a growing 
network of distributors.  These channel investments began to yield a return quickly, as we grew our installed 
base of nCounter® Analysis Systems by over 40%, to end 2013 at over 180 systems.  Approximately half of our 
new instrument sales during 2013 were in markets outside the U.S., which have not been a historical focus for 
our company.

Importantly, we coupled our rapid installed base growth with strong and consistent consumable pull-through at 
an annualized rate of over $100,000 per system.  Our high consumable pull-through in 2013 was partially a result 
of increased adoption of our technology by biopharmaceutical companies, which in the second half of 2013 
drove over 35% of our consumable sales.  We believe that this trend is a testament to the robustness of our 
technology, and that our successful penetration of the biopharma market will lead over time to opportunities to 
collaborate in developing companion diagnostics.

Expanding into clinical markets

Our entry into the clinical laboratory market is a major strategic initiative that we expect to drive substantial 
growth in 2014 and beyond.   During 2013, we launched a family of three innovative products targeted to clinical 
laboratories – our Prosigna™ Breast Cancer Assay, our nCounter FLEX System and our nCounter Elements™  
General Purpose Reagents .  With these three products, we believe we are well positioned to enable local labs 
to perform both translational research and complex, high-value clinical testing for cancer.  

Prosigna Breast Cancer Assay

The centerpiece of our entry into clinical diagnostics is the Prosigna Breast Cancer assay, which may be used 
to inform major treatment decisions faced by patients with early stage breast cancer.  Prosigna was launched 
in Europe in early 2013, and received FDA clearance in September.  The introduction of Prosigna to U.S. 
clinical laboratories in December was a highlight of 2013, as two leading U.S. cancer centers and three premier 
diagnostic labs – ARUP, LabCorp, and Quest – quickly adopted Prosigna.

nCounter FLEX System

Late in 2013, we also launched an FDA-cleared version of the nCounter Analysis System in a dual mode 
configuration that we call FLEX.   In “Diagnostics” mode, FLEX systems run the Prosigna Assay, while in “Life 
Sciences” mode, they can process research experiments and Elements-based multiplexed assays developed 
by clinical labs.  As a single system that can perform both diagnostic and research assays, our FLEX system 
provides clinical labs at academic medical centers the ability to leverage a single instrument across both their 
research and clinical missions.  Since the FLEX system launch, approximately 40% of our total instrument 
placements have been FLEX systems, which underscores the synergy between our research and diagnostic 
efforts.  

nCounter Elements General Purpose Reagents

The third addition to our product offerings for clinical labs came with the launch of our nCounter Elements 
Chemistry, a line of General Purpose Reagents developed specifically to meet the needs of translational 
researchers and clinical labs by allowing them to independently develop custom, multiplexed assays. Elements 
appeals to translational researchers who have been among our core customers to date, as well as to clinical 
labs looking to develop their own diagnostic assays.  Response to our Early Access Program and recent full 
commercial launch has been strong, with customer interest in developing clinical assays to probe multiple 
drivers of cancer biology, including gene expression, copy number variations, and gene fusions. 

2014 and beyond

We have begun 2014 with significant momentum. Through strong commercial execution, we continue to deliver 
substantial installed base growth, and we have now passed the dual milestones of over 200 nCounter Analysis 
Systems installed worldwide, and over 450 peer-reviewed publications generated by our customers.  In addition, 
we have achieved several important Prosigna commercialization milestones, including the launch of Prosigna 
Breast Cancer Assay testing services in the United States, hiring of our U.S. Prosigna sales and market access 
teams, and establishment of key billing codes to support the reimbursement process.   We are extremely 
pleased with our start to the year and optimistic about our multiple avenues for future growth.

As we progress through 2014 and beyond, we are focused on continuing our momentum through multiple 
key growth initiatives. We intend to enhance the commercial traction of Prosigna by driving toward positive 
reimbursement decisions and inclusion in treatment guidelines.   Through continued technological innovation 
and product development, we intend to strengthen our position as a leader in providing biological information 
to empower researchers and clinicians to advance the understanding and treatment of cancer.  Finally, we plan 
to build our presence in the field of companion diagnostics, working collaboratively with biopharmaceutical 
company partners to improve patient outcomes by identifying the patients most likely to benefit from therapeutic 
advancements.

I would like to take a moment to acknowledge the invaluable input of our board of directors and extend my 
sincere gratitude to our stockholders, customers, and collaborators for their commitment, conviction and 
confidence. 

Finally, we could not realize any of our achievements without the amazing contributions of our talented 
employees--many thanks for your commitment to excellence and hard work. Our collective efforts have helped 
advance NanoString to where we are today, and position us well to drive forward and execute toward achieving 
future milestones and growth.

Thank you for your continued support. I look forward to updating you on our progress.

Sincerely, 

Brad Gray
President, Chief Executive Officer, and Director

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

OF 1934

For the fiscal year ended December 31, 2013

Or

‘ TRANSITION REPORT PURSUANT TO SECTION 13 Or 15(d) OF THE SECURITIES EXCHANGE

ACT OF 1934

For the transition period from

to

Commission file number: 001-35980

NANOSTRING TECHNOLOGIES, INC.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

530 Fairview Avenue North, Suite 2000
Seattle, Washington
(Address of principal executive offices)

20-0094687
(I.R.S. Employer
Identification Number)

98109
(Zip Code)

Registrant’s telephone number, including area code: (206) 378-6266

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Common Stock, $0.0001 par value per share

Name of Exchange on Which Registered

The NASDAQ Stock Market LLC
(The NASDAQ Global Market)

Securities registered pursuant to Section 12(g) of the Act:

None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ‘ No È
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act Yes ‘ No È
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act

of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes È No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data
File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the
registrant was required to submit and post such files). Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. ‘

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting

company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
(Check one):

Large accelerated filer ‘

Non-accelerated filer È (Do not check if a smaller reporting company)

Accelerated filer

‘

Smaller reporting company ‘

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). (Check one): Yes ‘ No È

The aggregate market value of the voting and non-voting stock held by non-affiliates of the Registrant, based on the closing sale price of the

Registrant’s common stock on the last business day of its most recently completed second fiscal quarter, as reported on The NASDAQ Global
Market, was approximately $53.1 million. Shares of common stock held by each executive officer and director and by each person who owns 5% or
more of the outstanding common stock, based on filings with the Securities and Exchange Commission, have been excluded from this computation
since such persons may be deemed affiliates of the Registrant. The determination of affiliate status for this purpose is not necessarily a conclusive
determination for other purposes.

There were 18,052,694 shares of the Registrant’s common stock, $0.0001 par value per share, outstanding on March 21, 2014.

None.

DOCUMENTS INCORPORATED BY REFERENCE

NANOSTRING TECHNOLOGIES, INC.
ANNUAL REPORT ON FORM 10-K
FOR THE FISCAL YEAR ENDED DECEMBER 31, 2013

TABLE OF CONTENTS

Item 5.

PART II

Item 6.
Item 7.

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results of
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quantitative and Qualitative Dislosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7A.
Item 8.
Item 9.

Item 10.
Item 11.
Item 12.

Item 9A.
Item 9B.

Item 13.
Item 14.

PART III

Item 15.

Page

1
1
31
56
56
56
56
57

57
59

60
77
79

105
105
105
106
106
113

122
126
129
131
131
132

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PART I

Item 1.

Business

Forward-Looking Information

This Annual Report on Form 10-K, including the “Management’s Discussion and Analysis of Financial
Condition and Results of Operation” section in Item 7, and other materials accompanying this Annual Report on
Form 10-K contain forward-looking statements or incorporate by reference forward-looking statements. The
statements contained in this Annual Report on Form 10-K that are not purely historical are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as
“believe,” “anticipate,” “expect,” “intend,” “plan,” “will,” “may,” and other similar expressions. You should read
these statements carefully because they discuss future expectations, contain projections of future results of
operations or financial condition, or state other “forward-looking” information. These statements relate to our
future plans, objectives, expectations, intentions and financial performance and the assumptions that underlie
these statements. These forward-looking statements include, but are not limited to:

•

•

•

•

•

•

•

•

•

our expectations regarding our future operating results, including our expectations regarding
instrument, consumable and total revenue and operating and net loss;

our ability to successfully commercialize Prosigna, our first product for which we have obtained a CE
mark in the European Union and, in September 2013, received 510(k) clearance from the U.S. Food
and Drug Administration, or FDA;

the implementation of our business model and strategic plans for our business;

the regulatory regime and our ability to secure regulatory clearance or approval for the clinical use of
our products, domestically and internationally;

our strategic relationships, including with patent holders of our technologies, manufacturers and
distributors of our products, and third parties who conduct our clinical studies;

our intellectual property position;

our expectations regarding the market size and growth potential for our business;

any estimates regarding expenses, future revenues, capital requirements, and stock performance; and

our ability to sustain and manage growth, including our ability to develop new products and enter new
markets.

All forward-looking statements are based on information available to us on the date of this Annual Report

on Form 10-K and we will not update any of the forward-looking statements after the date of this Annual Report
on Form 10-K, except as required by law. Our actual results could differ materially from those discussed in this
Annual Report on Form 10-K. The forward-looking statements contained in this Annual Report on Form 10-K,
and other written and oral forward-looking statements made by us from time to time, are subject to certain risks
and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking
statements. Factors that might cause such a difference include, but are not limited to, those discussed in the
following discussion and within Part I, Item 1A “Risk Factors” of this Annual Report on Form 10-K.

Overview

We develop, manufacture and sell robust, intuitive products that unlock scientifically valuable and clinically

actionable genomic information from minute amounts of tissue. Our nCounter Analysis System directly profiles
hundreds of molecules simultaneously using a novel barcoding technology that is powerful enough for use in

-1-

research, yet simple enough for use in clinical laboratories worldwide. We market systems and related
consumables to researchers in academic, government, and biopharmaceutical laboratories for use in
understanding fundamental biology and the molecular basis of disease and to clinical laboratories and medical
centers for diagnostic use. We have an installed base of more than 180 systems, which our customers have used
to publish more than 360 peer-reviewed papers. As researchers discover how genomic information can be used to
improve clinical decision-making, these discoveries can be translated and validated as diagnostic tests based on
our nCounter Elements General Purpose Reagents, or GPRs. In certain situations, we intend to translate their
discoveries into in vitro diagnostic assays. For example, in September 2013, we received 510(k) clearance from
the U.S. Food and Drug Administration, or FDA, to market in the United States a version of our first molecular
diagnostic product, the Prosigna Breast Cancer Assay, or Prosigna, providing an assessment of a patient’s risk of
recurrence for breast cancer.

The role of genomic information in research and medical practice is evolving rapidly. The advent of new
technologies that sequence and digitally count discrete nucleic acids, commonly referred to as next generation
sequencing, or NGS, is accelerating the discovery of the relationships between the genome and human disease.
Researchers are applying this wealth of new information to identify biological “pathways,” which are networks
of tens or hundreds of genes that act in concert to produce biological functions. Researchers then seek to translate
this understanding of the genomic basis of disease into the development of diagnostic tools that can be used to
profile an individual patient’s biological pathways as well as develop targeted drug therapies. Precise, simple and
robust profiling of biological pathways presents both an analytical challenge for researchers and an opportunity
to improve patient outcomes in the future.

Our nCounter Analysis System enables genomic analysis on a scale appropriate for pathway-based biology

by digitally quantifying the activity of up to 800 genes simultaneously in a single minute tissue sample. The
sensitivity and precision of our novel barcoding chemistry allows the measurement of subtle changes in genomic
activity efficiently, which is essential in both research and diagnostics because tissue samples are often available
only in very small quantities. This problem is especially acute in cancer research, which is typically conducted
using biopsies that are often stored in a format known as formalin-fixed paraffin embedded, or FFPE, which
complicates subsequent analysis of genetic material. The nCounter Analysis System is an easy-to-use and
flexible solution that allows researchers to efficiently test hypotheses across thousands of different samples. As a
result, the nCounter Analysis System is particularly useful for discovering and validating networks of genes that
characterize and help predict disease states, enabling the development of diagnostics and medicines designed
specifically for treating patients with certain genomic profiles. Researchers may use nCounter to develop their
own diagnostic tests based on our nCounter Elements GPRs or we may selectively partner with them to translate
their discoveries into in vitro diagnostic assays.

Prosigna, our first molecular diagnostic test, is based on a collection of 50 genes known as the PAM50 gene

signature, which was discovered by several of our research customers. We secured an exclusive worldwide
license to the PAM50 gene signature in 2010. Prosigna can provide a breast cancer patient and her physician with
a subtype classification based on the fundamental biology of the patient’s tumor, as well as a prognostic score
that predicts the probability of cancer recurrence over 10 years. Our goal is for physicians to use Prosigna to
guide therapeutic decisions so that patients receive only therapeutic interventions from which they are likely to
benefit. We have conducted two large clinical studies, based on tumor samples from over 2,400 patients,
validating the ability of Prosigna to indicate risk of recurrence in postmenopausal women with hormone receptor-
positive early stage breast cancer treated with endocrine therapy alone. In one of these studies, we compared the
risk estimate provided by Prosigna to the risk estimate previously generated using Genomic Health’s Oncotype
DX, the historical market leader in breast cancer recurrence testing. Investigators concluded that Prosigna is
capable of providing more prognostic information than Oncotype DX. In September 2013, we received 510(k)
clearance from the FDA to market in the United States a version of Prosigna providing an assessment of a
patient’s risk of recurrence for breast cancer. In December 2013, we commercially launched Prosigna in the
United States, and entered into agreements with three national diagnostic reference laboratories and two
comprehensive cancer centers to offer the Prosigna assay in the United States, with the earliest testing beginning

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during the first quarter of 2014. These laboratories collectively serve the pathology testing needs of a substantial
portion of breast cancer patients throughout the United States. We expect additional clinical laboratories to adopt
Prosigna in the future. In September 2012, we obtained CE Mark designation in the European Union for a
version of Prosigna that provides an assessment of a patient’s risk of recurrence for breast cancer and the intrinsic
subtype of the patient’s tumor. In February 2013, we commercially launched Prosigna in Europe and Israel.

In November 2013, we began offering a version of the nCounter Dx Analysis System to high-complexity,

CLIA-certified laboratories for research and diagnostics purposes. This FLEX configuration of the nCounter Dx
Analysis System provides clinical laboratories a single platform with the flexibility to support both clinical
testing, by running Prosigna, and research, by processing translational research experiments using our custom
CodeSets and panels. The nCounter Elements GPRs provide further flexibility by allowing laboratories to
develop their own Laboratory Developed Tests for gene expression, copy number variation and gene fusion
signatures, which can be performed by a laboratory and may include genetic tests and other tests for rare
conditions.

Prosigna is regulated as an in vitro diagnostic test and we distribute it as a kit for use on our nCounter
Analysis System in clinical laboratories. We expect that our future in vitro diagnostic products will be regulated
and distributed in a similar manner. This is in contrast to most complex genomic tests, which are currently
regulated as services and are usually offered only by a limited number of specialized laboratories. The current
centralized laboratory model for complex genomic testing can result in complicated logistics for the treating
physician, including slower test result turnaround times and limited international access to tests as compared to
local testing. In addition, most clinical laboratories cannot currently share in the revenue associated with offering
patients complex genomic tests. We believe that our decentralized model will transform the current paradigm of
complex genomic testing by allowing physicians worldwide to provide more comprehensive personalized
diagnoses, broadening patient access, and increasing the degree to which clinical laboratories can profit by
providing molecular diagnostic testing services.

We generated revenue of $31.4 million, $23.0 million and $17.8 million in 2013, 2012 and 2011,

respectively, while incurring net losses of $29.3 million, $17.7 million and $10.9 million in 2013, 2012 and 2011,
respectively.

We were incorporated in Delaware in June 2003. Our principal executive offices are located at 530 Fairview

Avenue, N., Suite 2000, Seattle, Washington 98109 and our telephone number is (206) 378-6266. Our common
stock trades on The NASDAQ Global Market under the symbol “NSTG.”

This Annual Report on Form 10-K includes our trademarks and registered trademarks, including

“NanoString®,” “NanoString Technologies®,” “nCounter®,”” “ProsignaTM” and “nCounter ElementsTM.” Each
other trademark, trade name or service mark appearing in this Annual Report on Form 10-K belongs to its holder.

Where You Can Find Additional Information

We make available free of charge through our investor relations website, www.nanostring.com, our annual

reports, quarterly reports, current reports, proxy statements and all amendments to those reports as soon as
reasonably practicable after such material is electronically filed or furnished with the SEC. These reports may
also be obtained without charge by contacting Investor Relations, NanoString Technologies, Inc., 530 Fairview
Avenue, N., Suite 2000, Seattle, Washington 98109, e-mail: investorrelations@nanostring.com. Our Internet
website and the information contained therein or incorporated therein are not intended to be incorporated into this
Annual Report on Form 10-K. In addition, the public may read and copy any materials we file or furnish with the
SEC at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549 or may obtain
information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. Moreover,
the SEC maintains an Internet site that contains reports, proxy and information statements, and other information
regarding reports that we file or furnish electronically with them at www.sec.gov.

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Our Market Opportunity

Every living organism has a genome that contains the full set of biological instructions required to build and

maintain life. By analyzing the variations in genomes, genes and gene activity in and between organisms,
researchers can determine their functions and roles in health and disease. An improved understanding of the
genome and its functions allows researchers to drive advancements in scientific discovery. As they make
scientific discoveries, researchers have been able to translate some of these findings into clinical applications that
improve patient care.

A gene is a specific set of instructions embedded in the DNA of a cell. For a gene to be “turned on,” or
“expressed,” the cell must first transcribe a copy of its DNA sequence into molecules of messenger RNA. Then,
the cell translates the expressed information contained in the RNA into proteins that control most biological
processes. In addition to the translated RNAs, there are many types of non-coding RNAs that are involved in
many cellular processes and the control of gene expression, including microRNA, or miRNA, and long
noncoding RNA, or lncRNA.

Biological pathways are the networks of tens or hundreds of genes that work in concert to produce a
biological function. Understanding the activation state of pathways and disruptions in individual elements of
these pathways provides significant insight into the fundamental basis of disease and facilitates data driven
treatment decisions. Therapeutic interventions, such as drugs, can be used to treat disease by activating or
inactivating biological pathways that are relevant to disease. As a result, pathway-based biology has become a
widely adopted paradigm that researchers use to understand biological processes and has assisted them in the
development of diagnostics and drugs to treat disease. To be successful in their research, these scientists need the
ability to precisely and simultaneously measure the activation state of the tens or hundreds of genes that comprise
biological pathways.

Over the last decade, methods of measuring genomic information have advanced substantially. However
pathway-based research and the development of diagnostic tests require analysis of multiple genes and sensitivity
to small changes in expression, which can be challenging for traditional genomic tools. In general, DNA
microarrays and tube-based qPCR methods require complex, time-consuming workflows and relatively large
amounts of sample tissue to accurately characterize biological pathway activation. In both life sciences research
and clinical medicine, there is a growing need for improved technologies that can precisely and rapidly measure
the activation state of hundreds of genes simultaneously across a large number of precious samples, thereby
providing a simple and reliable means to characterize biological pathways within minute tissue specimens.

Life Sciences Research

According to Strategic Directions International, Inc., life sciences researchers spent approximately $28
billion on tools and related consumables in 2011. In the decade since the completion of the Human Genome
Project, improvements in NGS technology have greatly reduced the cost of sequencing a human genome and
increased throughput and precision, which has led to an abundance of new biological information. In order to
gather insights from this information, researchers must first distill and then efficiently analyze large pools of
data. Gene expression analysis has emerged as a primary tool that researchers use to extract meaningful insights
from networks of genes, which enables them to validate and then translate their findings into the development of
diagnostics and medicines. According to Percepta Associates, a provider of consulting services to bioscience
companies, the 2012 global market for gene expression profiling products is estimated to be $1.2 billion.

Academic, government, and biopharmaceutical researchers engaged in gene expression analysis typically

focus on making biological discoveries that may lead to the development of relevant medical products and better
informed treatment decisions for physicians and patients. They have traditionally performed these experiments
using microarrays or qPCR. Recently, RNA-Seq has dramatically enhanced researchers’ ability to discover

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patterns of gene expression that have biological meaning. However, researchers are increasingly performing
analyses on a larger number of genes and samples and are seeking new methods of interrogation that would allow
them to:

•

•

•

increase the number of genes that can be analyzed simultaneously in order to understand the complete
biological pathway involving multiple genes;

improve the overall efficiency of their laboratories by simplifying workflow and accelerating the rate
of successfully completing their research;

provide more reliable, precise and reproducible data about targeted genes and biological pathways;

• maximize the amount of genomic information extracted from precious tissue samples;

• minimize the computational intensity of complex genomic analysis;

•

•

process difficult-to-work-with specimens, such as tumor biopsies stored in FFPE format; and

create more systematic and reliable ways to help transition their research discoveries into future clinical
products.

We believe that the above items create an opportunity for technologies that are optimized for pathway-based
biology. Based on 2011 market data regarding the installed base of microarray systems at that technology’s peak,
we estimate that the potential market opportunity of our current generation of nCounter Analysis System is
approximately 3,000 systems.

Molecular Diagnostics

According to Frost and Sullivan, the molecular diagnostics market totaled approximately $4.1 billion in
2010 and is expected to reach $6.2 billion by 2014. Growth in the molecular diagnostics market has been driven
by technological innovations that have increased sensitivity, decreased turnaround times, simplified workflow,
and lowered costs when compared to other techniques. In addition, the medical community has seen a trend in
favor of decentralized diagnostic testing as a result of the convenience of local testing, hospitals and medical
centers increasingly viewing their laboratories as profit centers and a need to increase access to tests for patients
outside of the United States. We believe that there is an opportunity to improve the quality of diagnosis and
treatment of diseases by developing and commercializing comprehensive, simple and widely available diagnostic
products based on gene expression analysis. Cancer is a disease generally caused by genetic mutations in cells.
The behavior of cancer cells is extremely complex, depending on many different genes and the interactions of
those genes. It is often impossible for researchers to identify a single gene that adequately signals a more
aggressive or less aggressive type of cancer. However, in some cases, researchers have been able to identify more
aggressive or less aggressive types of cancer through gene expression analysis of biological pathways. Multi-
gene expression analysis has the potential to considerably improve the decisions of oncologists as they care for
their patients. Based on the pattern of gene expression, oncologists can determine which specific treatments are
most likely to be effective for an individual patient, monitor a patient’s response to those treatments, and
determine the likelihood of recurrence.

Molecular diagnostics have had a significant impact on the treatment of breast cancer, which had a
worldwide incidence of 1.4 million per year in 2008 according to the World Health Organization. Over the last
decade, genomic tests for breast cancer have improved the accuracy of prognosis and efficacy of treatment by
assessing the risk of cancer recurrence for individual patients.

Multi-gene molecular diagnostic tests for breast cancer are provided by several companies today, including
Genomic Health, Agendia and Clarient (a GE Healthcare company). These tests are offered as services with the
analysis conducted at company-owned centralized laboratories. When a physician orders the test, the pathologist
sends a tumor block or thin sections from the biopsy specimen to the centralized laboratory for analysis. The lab
operator then uses a multi-gene panel to determine a risk category for each patient, which predicts that

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individual’s likelihood of recurrence. The lab operator typically analyzes the tumor tissue and delivers results to
the treating physician within 10 to 14 days of receipt of the tumor sample.

In contrast to the central laboratory-based first-generation molecular diagnostic test for breast cancer, the

medical community has seen a trend in favor of decentralized diagnostic testing. Tests for HIV, Hepatitis C,
Influenza and MRSA, which were once centralized, are now often conducted in hospital laboratories or at the
point of care. We believe that this trend of decentralized testing will continue as a result of many factors,
including:

• Convenience. We believe that physicians would prefer that molecular diagnostic tests be performed at a
local level and in the same laboratory that performs other tests that the physicians may order. Local
molecular diagnostic testing could provide physicians the same rapid turnaround of test results that
they have learned to expect for other types of tests.

• Economic Advantages. We believe that hospitals and medical centers desire to make their clinical

laboratories profit centers by performing tests and billing third-party payors. As diagnostic
technologies become less complicated to administer, hospitals and medical centers tend to favor in-
sourcing tests.

•

International Availability. There is a critical need to increase access to molecular diagnostic tests for
patients that live outside the United States. Currently, patients living outside the United States may be
challenged to gain access to tests that are provided only by specialized laboratories located within the
United States. We believe genomic testing will become more available to patients throughout the world
when it can be provided by their local clinical laboratories.

We believe that the market for complex molecular diagnostics will require increased precision, increased
breadth of decision making information, and a decentralized approach that is in line with other applications of
diagnostic testing.

Our Solution

Our nCounter Analysis System is an automated, multi-application, digital detection and counting system

which directly profiles hundreds of molecules simultaneously using a novel barcoding technology that is
powerful enough for use in research, yet simple enough for use in clinical laboratories worldwide. Our nCounter
Analysis System consists of two automated instruments that prepare and analyze tissue samples using proprietary
reagents, which can only be obtained from us. Our research customers purchase instruments from us and then
purchase our panels, custom CodeSets, nCounter Elements GPRs and related consumables for the specific
experiment or assay they wish to conduct. Our clinical laboratory customers will either purchase or lease
instruments from us and also generally purchase nCounter Elements GPRs or our diagnostic kits for tests that
they intend to run.

Our nCounter Analysis System offers a number of compelling advantages, including:

• Optimized for Pathway-Based Biology. The nCounter Analysis System can profile up to 800 molecules
in a single test tube, which allows customers to analyze interactions among hundreds of genes that
mediate biological pathways.

• Digital Precision. Our molecular barcodes hybridize directly to the target molecules in a sample

allowing them to be counted. This generates digital data (1 molecule = 1 count) of excellent quality
over a wide dynamic range of measurements and provides excellent reproducibility.

•

Simple Workflow. The nCounter Analysis System’s minimal sample preparation and automated
workflow enable the performance of gene expression analysis across hundreds of genes simultaneously
in approximately 24 hours between the time a sample is loaded into the system and results are obtained.
Our nCounter Analysis System generates data that customers can evaluate without the use of complex
bioinformatics.

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• Flexible Sample Requirements. The nCounter Analysis System is able to unlock genomic information
from minute amounts of a variety of challenging tissue samples, including FFPE samples, cell lysates
and single cells.

• Versatility. The FLEX configuration of the nCounter Dx Analysis System provides clinical laboratories
a single platform with the flexibility to support both clinical testing, by running Prosigna, and research,
by processing translational research experiments and multiplexed assays using our custom CodeSets
and panels. The nCounter Elements GPRs provide further flexibility by enabling laboratories to
develop their own Laboratory Developed Tests for gene expression, copy number variation and gene
fusion signatures.

Our nCounter Analysis System enables research from basic discovery to the development and

commercialization of molecular diagnostic tests on a single platform. We believe that our nCounter Analysis
System is complementary to and synergistic with digital gene expression on next generation sequencers (using
RNA-Seq).

Life Sciences Research

The nCounter Analysis System enables our research customers to conduct research on a scale that is well
suited for pathway-based biology. The precision, ease of use and flexibility of our nCounter Analysis System
allows researchers to efficiently test their hypotheses in thousands of different samples and is particularly useful
for identifying networks of genes that characterize and predict disease.

Research Applications

Our nCounter Analysis System is capable of supporting a number of research applications based upon the

measurement of the concentration or amount of a target nucleic acid. Key applications currently supported
include:

• Gene Expression. Researchers use the nCounter Analysis System to measure the degree to which

individual genes in pathways are turned “on” or “off” by simultaneously quantifying the amount of
messenger RNA, or mRNA, associated with each of up to 800 genes.

•

Single Cell Gene Expression. Historically, most gene-expression profiling has been performed on
populations of cells where observed expression levels represent an average of the unique expression
states of each cell within the population. The nCounter Analysis System is capable of measuring gene
expression of 20 to 800 genes from a single cell, thereby elucidating previously hidden relationships
between individual cells within a population.

• miRNA Expression. Researchers can use the nCounter Analysis System to measure the simultaneous
expression levels of up to 800 different miRNAs. The nCounter Analysis System is capable of highly
multiplexed, direct digital detection and counting of miRNAs in a single reaction without
amplification, thereby delivering high levels of sensitivity, specificity, precision, and linearity. We
currently enable miRNA experiments for use in tissue from humans, mice, rats, and fruit flies.

• Copy Number Variation. Researchers can use the nCounter Analysis System to probe for structural

variations that result in cells having an abnormal number of copies of one or more sections of the DNA.
Researchers are able to conduct large-scale, statistically-powered studies of these copy number
variations, or CNVs, by leveraging the nCounter Analysis System’s multiplexing capacity to assay up
to 800 DNA regions in a single tube, with as little as 300 ng of DNA.

We also support research directed toward particular gene fusions, gene-expression regulatory elements

called long non-coding RNA, or lncRNA, and experiments based on a technique used to investigate the DNA
targets of transcription factors called chromatin immunoprecipitation, or ChIP.

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Our customers have used the nCounter Analysis System to publish more than 360 peer-reviewed papers. In
2013 alone, our customers published more than 180 peer-reviewed papers incorporating data generated using the
nCounter Analysis System. The most frequent topic of nCounter-based peer-reviewed publications is cancer
research, including biomarker discovery and validation. Other frequent topics include immunology and
inflammation, infectious disease and developmental and cell biology.

Consumables

Following their purchase of our nCounter Analysis System, our research customers purchase consumables

from us consisting of CodeSets and other consumables that are designed for the specific experiment that they
intend to run. Our instruments are designed to be used only with our consumables. This closed system model
generates recurring revenue from each instrument we sell. We believe that our recurring consumable revenue is
driven by our customers’ ability to extract value from up to 800 data points per sample and to process hundreds
of samples in a relatively short period of time with little hands-on preparation using our nCounter Analysis
System, enabling them to process more units of consumables per unit of time.

Molecular Diagnostics

We believe that the attributes that make the nCounter Analysis System attractive to researchers also have the

potential to make the system attractive to hospitals and clinical laboratories that desire to conduct molecular
diagnostic tests. The precision, ease of use and flexibility of the nCounter Analysis System will allow medical
technicians in pathology labs to conduct complex molecular diagnostic tests with minimal training. We expect
these tests to encompass both Laboratory Developed Tests based on our nCounter Elements GPRs and in vitro
diagnostic kits, initially Prosigna.

Prosigna is designed to address the limitations of first-generation tests, including:

• Fewer Intermediate Risk Patients in Node-Negative Disease. In our TransATAC study, Prosigna was

performed on material extracted from tumor samples from more than 1,000 evaluable patients from the
Arimidex, Tamoxifen, Alone or in Combination, or ATAC, study that were previously analyzed using
Genomic Health’s Oncotype DX, a widely-used first-generation test that is offered as a laboratory-
developed test. Each patient in the study was assigned to a risk group based on risk estimates generated
separately by Prosigna and Oncotype DX, and using prospectively defined risk cutoffs. Cutoffs for low,
intermediate and high were <10%, 10% to 20% and >20% estimated risk of recurrence, respectively. In
a comparison of the sizes of the risk groups in patients with node-negative disease, Prosigna assigned
26% fewer patients to an intermediate score than Oncotype DX. The reduction in the size of the
intermediate risk group in node-negative patients is a result primarily of Prosigna’s ability to reclassify
patients that are classified by Oncotype DX as intermediate risk to high risk. We believe this study
provides evidence of Prosigna’s potential ability to clarify treatment decisions.

• Available on a Decentralized Basis. Prosigna will be available for use on the nCounter Analysis

System on a distributed basis in the clinical laboratories of hospitals and medical centers worldwide,
which aligns Prosigna with the evolving trend towards decentralized testing. We believe that by
distributing molecular diagnostics to local labs, we will provide faster turnaround for patients and
enable succinct, comprehensive reports from pathologists, resulting in enhanced patient care. We also
believe that this model will increase the degree to which clinical laboratories can profit by providing
molecular diagnostic testing services. In addition, our decentralized model can help address the needs
of patients outside of the United States by enabling local laboratories to provide testing.

• Potentially More Treatment Decisions. Prosigna measures the expression of up to 50 genes, providing
a more detailed profile of the biology of a patient’s tumor than the first-generation tests. In addition,
Prosigna utilizes the concept of intrinsic subtypes, a fundamental method of classifying breast tumors
into the four distinct subtypes of that disease. By providing a more detailed view of tumor biology and

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determining the intrinsic subtype of breast cancer patients, Prosigna has the potential to inform not only
the decision of whether to administer adjuvant chemotherapy, but also potentially inform other
important treatment decisions. These decisions may include the selection of specific adjuvant
chemotherapy for individual patients, the duration of adjuvant endocrine therapy, and the use of
adjuvant radiation therapy. We intend to perform clinical studies validating Prosigna’s ability to inform
additional treatment decisions, and to seek a pre-market approval, or PMA, to enable Prosigna to report
these intrinsic subtypes for use in informing clinical decisions within the United States.

We believe that the strengths of our nCounter platform, which will enable us to commercialize Prosigna on

a decentralized basis, could be applied to in vitro diagnostic kits for other cancers after securing the requisite
regulatory authorizations. Over time, we intend to identify other tests and develop them for use on our nCounter
Analysis System.

Our Strategy

Our goal is to provide products that empower scientists to understand the molecular basis of disease and

empower physicians to put genomic medicine into practice. To accomplish this goal, we intend to continue
providing technologies that are powerful enough for research, yet simple and robust enough for use in clinical
laboratories worldwide.

Our strategy includes the following key elements:

• Establish the nCounter Analysis System as the global standard for gene expression analysis.

• Expand the installed base of the nCounter Analysis System in biopharmaceutical and academic

research.

• Broaden the addressable market of the nCounter Analysis System through continued innovation.

• Build a menu of diagnostic content, in collaboration with researchers and biopharmaceutical

companies, comprising both proprietary in vitro diagnostic kits and Laboratory Developed Tests based
on nCounter Elements GPRs.

• Execute high quality clinical studies to support regulatory authorizations, market adoption and

reimbursement of diagnostic products.

• Enable clinical laboratories worldwide to provide complex genomic testing using our in vitro

diagnostic products.

• Drive physician demand for nCounter Analysis System-based diagnostic products.

• Capture capital efficiencies stemming from our unified research and diagnostics business model.

Our Products and Technology

The fundamental technology employed in our nCounter Analysis System was conceived at the Institute for

Systems Biology in the laboratories of Dr. Leroy Hood, a renowned pioneer in genomics and personalized
medicine. Our research customers purchase instruments from us and then purchase our panels or custom
CodeSets and related consumables for the specific experiment they wish to conduct. Our clinical laboratory
customers will either purchase or lease instruments from us and also generally purchase nCounter Elements
GPRs or our diagnostic kits for tests that they intend to run.

nCounter Analysis System

The nCounter Analysis System is an automated, multi-application, digital detection and counting system

consisting of one or more nCounter Prep Stations and one nCounter Digital Analyzer. Since 2008, we have
marketed a research use only version of the system, and in 2013 we introduced the nCounter Dx Analysis System

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to be marketed to clinical laboratories. The nCounter Dx Analysis System comes in two configurations, one that
only runs Prosigna and one that is called the FLEX Configuration, a dual-mode system that runs Prosigna in one
mode and our research applications, including nCounter Elements, in the other.

Instruments and Software

The nCounter Prep Station is the automated liquid handling component of the nCounter Analysis System
that processes samples after they are hybridized and prepares the samples for data collection on the nCounter
Digital Analyzer. The nCounter Digital Analyzer collects data from samples by taking images of the immobilized
fluorescent reporters in the sample cartridge and processing the data into output files, which include the target
identifier and related count numbers along with a broad set of internal controls that validate the precision of each
assay. The currently available nCounter Prep Station and nCounter Digital Analyzer were designed and are
manufactured under ISO 13485:2003, the quality standard for in vitro diagnostic platforms and medical devices.
We also provide our research customers with the nSolver Analysis Software, a data analysis program that offers
researchers the ability to quickly and easily quality check, normalize, and analyze their data without having to
use any additional software for data analysis. The diagnostic version of our nCounter Analysis System includes
the software that runs Prosigna and generates individualized patient reports.

Simple and Rapid NanoString Workflow

The nCounter Analysis System’s simple three step workflow takes approximately 24 hours and requires

approximately 15 minutes of hands-on time by the user:

•

•

•

during step 1, up to 12 targeted research tissue samples (or up to 48 samples with sample multiplexing)
or up to 10 breast cancer tissue samples in the case of Prosigna, and our reagents or diagnostic kits are
injected into strip tubes that we provide and allowed to hybridize overnight;

in step 2, the strip tube is loaded into our nCounter Prep Station, which purifies the mixtures and moves
them onto a cartridge with 12 flow-cells where the fluorescent barcodes are captured and affixed onto a
glass surface of the cartridge and oriented in one direction; and

in step 3, the cartridge is placed into our nCounter Digital Analyzer, which uses fluorescent microscopy
and image analysis software to automatically count the barcodes and provide the level of expression of
each target in the sample.

When the nCounter Analysis System is run in research mode, a user can process up to approximately 36
samples per day by installing one Prep Station with a single Digital Analyzer. One can increase the number of
samples analyzed to 108 samples per day on a single Digital Analyzer if it is coupled with three Prep Stations.
This throughput can be quadrupled using sample multiplexing for experiments targeting 200 genes or fewer. For
Prosigna, a clinical laboratory can process up to 30 samples per day on an nCounter Dx Analysis System.

Life Sciences Research

Following purchase of our nCounter Analysis System, research customers purchase panels, custom

CodeSets targeted to a specific experiment or nCounter Elements GPRs.

Panels

We offer more than 20 panels that are pre-manufactured and targeted to a specific experiment, including the

following:

• Gene Expression Panels. Preassembled CodeSets that include all of the consumables required to

perform the assay on the nCounter Analysis System. We offer nCounter Gene Expression Panels to
conduct a wide variety of gene analysis, including analysis of kinase genes, cancer-related human
genes, immunology-related genes, and inflammation-related genes.

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• miRNA Expression Assay Kits. A family of panels that provide a cost-effective profiling solution

capable of highly multiplexed, direct digital detection and counting of up to 800 miRNAs in a single
reaction without amplification. These provide our customers with high levels of sensitivity, specificity,
precision, and linearity. Separate panels are available for use with samples from humans, mice, rats,
and fruit flies.

• Cancer Copy Number Variation Panel. Allows researchers to conduct large-scale, copy number

variation projects by leveraging the nCounter Analysis System’s multiplexing capacity to assay up to
800 regions in a single tube, with as little as 300 ng of starting material.

•

nCounter Leukemia Fusion Gene Expression Assay Kit. A panel that allows researchers to profile a
broad set of fusion genes which result from balanced translocations in different leukemia subtypes. In
addition to fusion genes, the kit includes probes for 11 wild-type genes involved in translocations and
12 leukemia-related biomarkers.

• Human Karyotype Panel. Allows for the simultaneous measurement of all 23 pairs of human

chromosomes, including 338 individual regions.

Custom CodeSets

We also work with our customers to develop custom CodeSets to enable them to evaluate specific genes that
are the subject of their study. Our customers provide us a list of targets for which we subsequently build a unique
CodeSet. Our design process leverages full length sequences for the DNA or RNA molecules that our customers
are interested in detecting and prevents cross hybridization to non-target molecules in the sample. The custom
CodeSet design process occurs in four distinct steps: (1) the customer selects the genes of interest, (2) we design
probes and provide a design report to the customer, (3) the customer reviews and approves the design report, and
(4) we manufacture, test and ship the CodeSet to the customer. The manufacturing process typically takes from
three to five weeks, depending on the number of genes targeted and samples to be processed by the customer.

nCounter Elements

nCounter Elements is our digital molecular barcoding chemistry that allows users to design their own
customized assays using standard sets of barcodes provided by us with the laboratories’ choice of oligonucleotide
probes that they can purchase independently from an oligonucleotide manufacturer. Clinical laboratories can use
nCounter Elements to create Laboratory Developed Tests, which are diagnostic tests that are developed and
performed by a laboratory and include genetic tests and other tests for rare conditions. In addition, the highly
flexible architecture of nCounter Elements enables a broad range of basic research studies where iterative design
and refinement of assays are important.

nCounter Elements GPRs have been registered with the FDA as GPRs and are available for use in

developing Laboratory Developed Tests, pursuant to a licensing arrangement.

Master Kits

Our nCounter Master Kit includes all of the ancillary reagents and plasticware required for our customers to

be able to setup and process samples in the nCounter Prep Station and nCounter Digital Analyzer. The
components of the Master Kit include the sample cartridge, strip tubes, tips, buffers, and reagent plates.

Molecular Diagnostics

Our nCounter Analysis System’s ability to simultaneously quantify gene expression on tens or hundreds of

genes from minimal amounts of FFPE tissue make it well suited for profiling pathway activation in tumor
samples. In addition, the nCounter Analysis System has the precision, reproducibility, and simple workflow
required of technologies used in clinical laboratories.

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Following purchase or lease of our nCounter Dx Analysis System, we expect that our clinical laboratory

customers will build menus of diagnostic tests comprised of Laboratory Developed Tests, Prosigna and other in
vitro diagnostic kits we develop and sell in the future. These customers will use the nCounter Dx Analysis
System, nCounter Elements GPRs and in vitro diagnostic kits to provide clinical diagnostic services. Currently,
Prosigna is the only in vitro diagnostic kit available for use on our nCounter Dx Analysis System. Over time, we
intend to develop, obtain regulatory authorization for, and sell additional in vitro diagnostic kits, each of which
will enable a unique diagnostic test.

Informing Breast Cancer Treatment using the PAM50 Gene Signature

In 2009, leading cancer researchers first described a new gene expression signature, called “PAM50,” based

on the expression of 50 genes in tumor tissue. PAM50 provides two types of information regarding a breast
cancer patient’s tumor. First, PAM50 assigns each patient’s tumor to one of four “intrinsic subtypes,” a
classification based on the fundamental biology of that individual’s breast tumor. Second, PAM50 provides a
prognostic risk of recurrence, or ROR, score that assesses the probability that a cancer will recur in the future in
patients who will be treated with hormonal therapy.

The intrinsic subtypes of breast cancer were first described in 2000 and have been repeatedly observed
across multiple studies and technology platforms. Each patient’s breast cancer can be classified into one of four
intrinsic subtypes (Luminal A, Luminal B, HER2-enriched, and Basal-like) that describe the fundamental biology
of the tumor, conveying valuable information about an individual patient’s prognosis and likelihood of response
to specific therapies. In June 2011, the widely-recognized St. Gallen International Breast Cancer Treatment
Guidelines adopted the intrinsic subtypes as a standard approach to classifying early stage breast cancer, and in
general, the basis for systemic therapy recommendations. The PAM50 gene signature represents a molecular
approach to intrinsic subtyping and has been described in multiple peer-reviewed publications.

Studies using PAM50 and other methods for assigning intrinsic subtype have suggested that PAM50 may be

useful in improving several treatments decisions in breast cancer by:

•

•

•

•

providing prognostic information that may help physicians and patients decide whether the addition of
adjuvant chemotherapy to hormonal therapy is appropriate;

providing prognostic information that may help physicians and patients decide whether extended
endocrine therapy is appropriate;

providing information that may help physicians choose which adjuvant chemotherapy regimen to select
for an individual patient; and

providing information that may help physicians and patients decide whether adjuvant radiation therapy
is appropriate.

Development and Validation of the Prosigna Breast Cancer Assay

In 2010, we began developing Prosigna based on our in-licensed PAM50 gene signature, simplifying and

optimizing the test for use on the nCounter Analysis System. In 2011, we performed the first in a series of
clinical studies designed to validate the test’s ability to provide prognostic information for postmenopausal
women with HR+ early stage breast cancer treated with endocrine therapy alone using material extracted from
tumor samples from 1,017 patients from the TransATAC population of which 1,007 samples passed prespecified
criteria and yielded evaluable results. TransATAC is a translational study group that has used the tumor tissue
and data from a subset of the 9,366 women enrolled (1996-2000) in the ATAC (Arimidex, Tamoxifen, Alone or
in Combination) trial to study the molecular characteristics of tumors in postmenopausal women with HR+ early
stage breast cancer of pathological grade 1, 2 or 3. The TransATAC population had been previously used in 2008
to clinically validate the current market leader in breast cancer prognosis and prediction, Genomic Health’s
Oncotype DX, which is a laboratory-developed test that is administered using a centralized laboratory service

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model. Our study used RNA that had been extracted by Genomic Health from 1,017 tumor samples from patients
with postmenopausal HR+ early stage breast cancer during the 2008 study. Because both the Oncotype DX
results and the outcomes of the patients associated with each RNA sample were known, the study provided an
opportunity to measure both the ability of Prosigna to provide prognostic information, and how the prognostic
information provided by Prosigna compares to data previously collected using Oncotype DX. Results of our
TransATAC study were presented in December 2011 at the CTRC-AACR San Antonio Breast Cancer
Symposium. In July 2013 the TransATAC results were published in the Journal of Clinical Oncology.

In 2012, we performed a second clinical validation study to test the ability of Prosigna to estimate the
prognosis of postmenopausal women with HR+ early stage breast cancer treated with endocrine therapy alone
that evaluated tumor samples from 1,620 patients enrolled in the Austrian Breast & Colorectal Cancer Study
Group 8, or ABCSG8, trial, of which 1,478 samples passed prespecified criteria and yielded evaluable results.
The ABCSG8 trial enrolled 3,714 women (1996-2003) to compare the safety and efficacy of tamoxifen alone to
sequential treatment with tamoxifen followed by anastrozole in postmenopausal women with HR+ early stage
breast cancer of pathological grade 1 or 2. Results of our ABCSG8 study were presented in December 2012 at
the CTRC-AACR San Antonio Breast Cancer Symposium. In December 2013, the results of the ABCSG8 study
were published in the Annals of Oncology, the Journal of the European Society of Medical Oncology.

Beginning in 2012, we planned and executed a series of prospectively defined analyses of the data sets from
the ATAC and ABCSG8 trials designed to clinically validate additional features and benefits of Prosigna. Results
from three of these analyses have been presented publicly at medical meetings. At the European Society of
Medical Oncology meeting in September 2012, the investigators of our TransATAC study presented results
indicating that the prognostic risk of recurrence, or ROR, score provided by Prosigna adds significant prognostic
information to clinical-pathology variables for recurrence between five and 10 years after diagnosis, which is
often referred to as “late recurrence.” In September 2013, these results were published in the Journal of the
National Cancer Institute. At the IMPAKT Breast Cancer Conference in May 2013, the investigators of our
TransATAC study and our ABCSG8 study presented additional analyses providing further evidence that
Prosigna provides valuable information that could assist with treatment decisions by helping to identify patients
at highest risk of this late recurrence. In February 2014, these results from the ABCSG8 study were published in
the journal Clinical Cancer Research. In addition, the results of an analysis of the combined data set of the
ABCSG8 and ATAC studies was presented during the 2013 Annual American Society of Clinical Oncology, or
ASCO, Meeting in June 2013 and demonstrated that Prosigna can identify a clinically significant number of low
risk patients with one or two positive nodes. Several additional analyses of the ABCSG8 and ATAC studies are
planned or ongoing.

In 2012, we performed a series of multi-site analytical validation studies intended to show that Prosigna
provides consistent and reliable results, independent of the specific instrument, laboratory or operator performing
the testing. We presented results from these analytical validation studies in March 2013 at the United States &
Canadian Academy of Pathology annual meeting. In March 2014, these results were published in the journal
BMC Cancer.

Clinical Validation of Prosigna for Indicating Prognosis in Postmenopausal HR+ Early Stage Breast Cancer
Patients

Our TransATAC and ABCSG8 studies were performed using similar statistical analysis plans, allowing
results on the prognostic performance of Prosigna in each study to be compared. Both studies met their primary
and secondary objectives, and the data support the following conclusions:

•

in satisfaction of the primary objective of both studies, the ROR score was significantly related to
outcome, and added significant prognostic information about 10 year distant recurrence risk to standard
clinical-pathological variables in the study populations as a whole. In satisfaction of a secondary
objective of both studies, similar results were achieved in all three prospectively defined clinically
important subsets of patients: node-negative, node-positive and HER2-negative;

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•

•

in satisfaction of the primary objective of our ABCSG8 study, the low, intermediate, and high risk
patient groups as defined by Prosigna had different distant recurrence free survival rates at 10 years in
the study population as a whole, showing that Prosigna can accurately categorize patients based on
prognosis; and

in satisfaction of a secondary objective of both studies, patients with different intrinsic subtypes as
reported by Prosigna had significantly different outcomes when treated with endocrine therapy alone,
reinforcing the power of intrinsic subtyping as a descriptor of breast cancer tumor biology.

When taken together, we believe that our TransATAC and ABCSG8 studies provide strong evidence for

Prosigna’s clinical validity.

Comparison of Prosigna and Oncotype DX Performance in Our TransATAC Study

The TransATAC population had been previously used in 2008 to clinically validate the current market

leader in breast cancer prognosis and prediction, Genomic Health’s Oncotype DX, which is a laboratory-
developed test that uses a centralized laboratory service model. The PAM50 study used RNA that had been
extracted by Genomic Health from 1,017 tumor samples from patients with postmenopausal HR+ early stage
breast cancer during the 2008 study. Because both the Oncotype DX results and the outcomes of the patients
associated with each RNA sample were known, the study provided an opportunity to measure how the prognostic
information provided by Prosigna compares to that provided by Oncotype DX in this study population.

In order to compare how the two tests separated patients according to risk in this study, risk groups were

defined based on each test’s estimate of the risk of distant recurrence at 10 years within the TransATAC
population. Risk score thresholds to define the risk groups were chosen for each test based on the results of our
TransATAC study in order to define risk groups that contain patients with the same risk. In order to achieve these
comparable risk groups, the cut points used for Oncotype DX were different than those used by Genomic Health.

For each test, the low risk group was prospectively defined as patients with less than a 10% estimated risk of

recurrence. For each test, the intermediate risk group was prospectively defined as patients with between a 10%
and 20% estimated risk of recurrence. For each test, the high risk group was prospectively defined as patients
with greater than a 20% estimated risk of recurrence.

In patients with node-negative disease, Prosigna assigned 26% fewer patients to the intermediate risk group

than did Oncotype DX (180 patients vs. 243 patients) in this study. In addition, in patients with node-negative
disease, Prosigna assigned more patients to the high risk group than did Oncotype DX; however, the low risk and
high risk groups defined by each test had similar outcomes. This observation led the independent investigators of
our TransATAC study to conclude that, in patients with node-negative disease, Prosigna assigned fewer patients
to the intermediate risk group than Oncotype DX RS, with equivalent or higher separation between the low and
high risk groups.

Prosigna in the United States.

In September 2013, we received 510(k) clearance from the FDA to market in the United States a version of

Prosigna providing a prognostic indicator for distant recurrence-free survival at 10 years, and is indicated for
postmenopausal women with Stage I/II lymph node-negative or Stage II lymph node-positive (one to three
positive nodes) hormone receptor-positive breast cancer who have undergone surgery in conjunction with
locoregional treatment consistent with standard of care. For each patient, the Prosigna report includes the
Prosigna Score, which is referred to as the ROR Score in the scientific literature and outside the United States,
and a risk category based on both the Prosigna Score and nodal status. Node-negative patients are classified as
low, intermediate or high risk, while node-positive patients are classified as low or high risk. Prosigna is not
intended for diagnosis, to predict or detect response to therapy, or to help select the optimal therapy for patients.
We expect Prosigna to be competitive with other products that are currently available in the United States given
the advantages demonstrated by our published clinical studies. In the future, we plan to submit a separate

-14-

application for approval to report intrinsic subtype. If we obtain approval to report intrinsic subtyping from the
FDA, we expect our competitive position in the United States will be enhanced. We expect that this future
application will require a PMA supported by additional clinical studies.

We sell Prosigna kits to our lab customers on a fixed dollars-per-kit basis. These customers are responsible
for providing the testing service and contracting and billing payors. Accordingly, we are not directly exposed to
third-party payor reimbursement risk.

Prosigna in the European Union and Other Countries that Recognize the CE Mark.

In September 2012, we obtained CE mark designation for Prosigna for use as a semi-quantitative in vitro
diagnostic assay using the gene expression profile of cells found in FFPE breast tumor tissue to assess the 10
year risk of distant recurrence in postmenopausal women with HR+ early stage breast cancer treated with
endocrine therapy alone. This CE-marked product is indicated for use in patients with either node-negative or
node-positive disease, and provides physicians and their patients with the intrinsic subtype of a patient’s breast
cancer tumor, ROR score, and risk category (high/intermediate/low). In early 2013, we began marketing this test
in Europe and Israel. In April 2013, we installed the first diagnostic-capable systems in Europe, which are
initially being used for clinical studies of Prosigna’s impact on adjuvant treatment decisions in early stage breast
cancer called decision impact studies.

Intellectual Property

We must develop and maintain protection on the proprietary aspects of our technologies in order to remain

competitive. We rely on a combination of patents, copyrights, trademarks, trade secret and other intellectual
property laws and confidentiality, material transfer agreements, licenses, invention assignment agreements and
other contracts to protect our intellectual property rights.

As of December 31, 2013, we owned or exclusively licensed seven issued U.S. patents and approximately

23 pending U.S. patent applications, including provisional and non-provisional filings. We also owned or
licensed approximately 73 pending and granted counterpart applications worldwide, including 22 country-
specific validations of four European patents. The issued U.S. patents that we own or exclusively license are
expected to expire between July 3, 2021 and March 28, 2029. We have either sole or joint ownership positions in
all of our pending U.S. patent applications. Where we jointly own cases, we have negotiated license or
assignment provisions for exclusive rights. For our material nCounter Analysis System and Prosigna product
rights, we are the exclusive licensee. We also generally protect our newly developed intellectual property by
entering into confidentiality agreements that include intellectual property assignment clauses with our
employees, consultants and collaborators.

Our patent applications relate to the following three main areas:

•

•

•

our nCounter Analysis System biology, chemistry, software and hardware;

specific applications for our nCounter Analysis System technology; and

our gene expression markers, methods and algorithms for recurrence and drug response in certain
forms of cancer.

-15-

The following patents and patent applications (including expected 20 year expiration dates) relate to our

nCounter Analysis System:

Patent and Patent Application
Numbers

US 7,473,767, US 7,919,237, US
8,148,512, EP Patent
No. 1448581, AU Patent
No. 2002327202, CA Patent
No. 2452712, JP Patent
No. 4343682, USSN 13/794,299,
US 8,492,094 and foreign
applications in certain
jurisdictions claiming priority to
PCT/ US2002/021278

EP Patent No. 1963531, AU
Patent No. 2006330830, USSN
13/794,424 and foreign
applications in certain
jurisdictions claiming priority to
PCT/US2006/049274

EP Patent No. 1963500, USSN
11/645,270 and foreign
applications in certain
jurisdictions claiming priority to
PCT/ US2006/049279

US 7,941,279, AU Patent
No. 2007268027, CA Patent
No. 2653095, JP Patent
No. 5081232 and foreign
applications in certain
jurisdictions claiming priority to
PCT/US2007/012130

US 8,415,102, USSN 13/788,133
and foreign applications in certain
jurisdictions claiming priority to
PCT/US2008/059959

US 8,519,115, USSN 13/957,029
and foreign applications in certain
jurisdictions claiming priority to
PCT/ US2009/053790

Form of Ownership

In-licensed from the
Institute for Systems
Biology

Expected
Expiration Date

7/3/2021

Description

Directed to compositions and
methods of immobilization and
detection

Co-owned with the
Institute for Systems
Biology

12/22/2026

Directed to compositions and
methods of immobilization and
detection

Owned

12/22/2026

Directed to methods of
immobilization and detection

Owned

5/21/2027

Directed to compositions

Owned

4/10/2028

Directed to methods of
manufacture

Owned

8/13/2029

Directed to compositions and
methods of detections

-16-

The following patent applications (including expected 20 year expiration dates) relate to specific

applications for our nCounter Analysis System:

Patent Application Numbers

Form of Ownership

Owned

Expected
Expiration Date

10/13/2030

Description

Directed to compositions and
methods of detection

USSN 12/904,078 and foreign
applications in certain
jurisdictions claiming priority to
PCT/ US2010/052556

USSN 13/025,458 and foreign
applications in certain
jurisdictions claiming priority to
PCT/ US2011/024519

USSN 13/049,682 and foreign
applications in certain
jurisdictions claiming priority to
PCT/ US2011/028657

USSN 14/007,586

USSN 13/530,848 and foreign
applications in certain
jurisdictions claiming priority to
PCT/ US2012/043799

USSN 14/078,009 and PCT/
US2013/069665

Additional pending provisional
patent applications

Owned

2/11/2031

Directed to compositions and
methods of detection

Owned

3/16/2031

Directed to methods of
detection

Owned

Owned

Owned

Owned

3/28/2032

6/22/2032

Directed to compositions and
methods of diagnosis

Directed to compositions and
methods of detection

11/12/2033

Directed to compositions and
methods of diagnosis

2033

Directed to nCounter Analysis
System methods of use

-17-

The following patent applications (including expected 20 year expiration dates) relate to our gene

expression markers:

Patent Application Numbers

Form of Ownership

In-licensed from
Bioclassifier, LLC

Expected
Expiration Date

11/17/2026

Description

Directed to methods of
prognosis

In-licensed from
Bioclassifier, LLC

6/1/2029

Directed to methods of
prognosis

USSN 13/959,575 and foreign
applications in certain
jurisdictions claiming priority to
PCT/US2006/044737

EP Patent No. 2297359, USSN
12/995,450 and foreign
applications in certain
jurisdictions claiming priority to
PCT/ US2009/045820

USSN 13/421,367 and foreign
applications in certain
jurisdictions claiming priority to
PCT/ US2012/029226

In-licensed from
Bioclassifier, LLC

3/15/2032

USSN 13/690,891 and PCT/
US2012/067317

In-licensed from
Bioclassifier, LLC

11/30/2032

USSN 13/899,656 and PCT/
US2013/042157

Owned

5/22/2033

USSN 13/930,249 and PCT/
US2013/048551

In-licensed from
Bioclassifier, LLC

6/28/2033

Additional pending provisional
patent applications

Owned or In-licensed
from Bioclassifier,
LLC

2033

Directed to methods of
treatment and determining drug
response

Directed to methods of
treatment and determining drug
response

Directed to compositions and
methods of using gene
expression markers

Directed to methods of
treatment and determining drug
response

Directed to compositions and
methods of using gene
expression markers, some of
which are owned by
NanoString Technologies, Inc.
and some of which are
encompassed by our license
agreement with Bioclassifier,
LLC

We intend to file additional patent applications in the United States and abroad to strengthen our intellectual
property rights; however, our patent applications (including the patent applications listed above) may not result in
issued patents, and we cannot assure investors that any patents that have issued or might issue will protect our
technology. We have received notices of claims of potential infringement from third parties and may receive
additional notices in the future. When appropriate, we have taken a license to the intellectual property rights from
such third parties. For additional information, see the section of this report captioned “Risk Factors — Risks
Related to Intellectual Property.”

We own a number of trademarks and develop names for our new products and as appropriate secure

trademark protection for them, including domain name registration, in relevant jurisdictions.

-18-

Collaborations; License Agreements

We have relied, and expect to continue to rely, on strategic collaborations and licensing agreements with
third parties. For example, our base molecular barcoding technology is in-licensed from the Institute for Systems
Biology and the intellectual property that forms the basis of Prosigna is in-licensed from Bioclassifier, LLC. In
addition to the licenses with the Institute for Systems Biology and Bioclassifier, we rely on other license and
supply arrangements for proprietary components which require us to pay royalties on the sale of our products.
Other research customers are using our nCounter Analysis System to discover gene expression signatures that we
believe could form the basis of future diagnostic products. Currently, we are considering several of these gene
signatures for in-licensing. For example, in February 2013 we secured an option from a customer to acquire an
exclusive worldwide license for a gene signature that could be used, after further development, as a Laboratory
Developed Test, or, after appropriate regulatory authorization, for a second molecular diagnostic product to
identify patients with cirrhosis who are at highest risk of developing HCC and to determine whether a patient
who has been diagnosed with HCC is likely to have a recurrence. Our licensing arrangements with the Institute
for Systems Biology and Bioclassifier are discussed below in greater detail.

Institute for Systems Biology

In 2004, we entered into an agreement with the Institute for Systems Biology pursuant to which the Institute

granted to us an exclusive, subject to certain government rights, worldwide license, including the right to
sublicense, to the digital molecular barcoding technology on which our nCounter Analysis System is based,
including 13 patents and patent applications. We issued 15,625 shares of our common stock to the Institute for
Systems Biology as partial consideration for entry into the license agreement. Pursuant to the terms of the
amended license agreement, we are required to pay the Institute for Systems Biology royalties on net sales of
products sold by us, or our sublicensees, at a low single digit percentage rate. Royalties owed to the Institute for
Systems Biology had been subject to annual minimums, which have expired. Through December 31, 2013, we
have paid aggregate royalties of $1.7 million to the Institute for Systems Biology. Unless earlier terminated in
accordance with the terms of the amended license agreement, the agreement will terminate upon the expiration of
the last to expire patent licensed to us. The Institute for Systems Biology has the right to terminate the agreement
under certain situations, including our failure to meet certain diligence requirements or our uncured material
breach of the agreement.

Bioclassifier, LLC

In July 2010, we entered into an exclusive license agreement with Bioclassifier, LLC, pursuant to which
Bioclassifier granted to us an exclusive, subject to certain government rights, worldwide license, with the right to
sublicense, to certain intellectual property rights and technology, including intellectual property rights that
comprise eight non-provisional patent applications as of December 31, 2013, in the field of research products and
prognostic and/or diagnostic tests for cancer, including Prosigna. Bioclassifier has licensed these rights from the
academic institutions that employed the cancer researchers that discovered or were involved in the initial
development of PAM50. This license agreement was amended and restated in February 2012, with the changes
retroactively effective to the July 2010 date of the original agreement. Pursuant to the terms of the amended and
restated license agreement, we are required to pay Bioclassifier the greater of certain minimum royalty amounts
and mid-single digit to low double digit percentage royalties on net sales of products and/or methods sold by us
that are covered by patent rights or include, use or are technology licensed to us. Our obligation to pay royalties
to Bioclassifier expires on a country-by-country basis upon the expiration of the last patent licensed or, if a
product or method includes, uses or is technology licensed to us but is not covered by a patent licensed to us, ten
years after the first commercial sale of the product or method in such country. We are also required to pay
Bioclassifier low to mid double digit percentage of any income received by us from the grant of a sublicense by
use to the patents or technology licensed us under the agreement. We are also required to meet certain
development and commercialization milestones extending to 2015. Through December 31, 2013, we have paid
Bioclassifier $365,000 of which $175,000 will be credited against future royalties owed.

-19-

Additionally, we are obligated to pay certain fees to Bioclassifier if we do not meet certain milestones
within predetermined time periods. The agreement specifies that we will control and be responsible for the costs
of prosecuting and enforcing the intellectual property licensed in certain major market countries. The agreement
also includes customary rights of termination for Bioclassifier, including for our uncured material breach or our
bankruptcy.

Research and Development

We have committed, and expect to continue to commit, significant resources to developing new

technologies and products, improving product performance and reliability and reducing costs. We have
assembled experienced research and development teams at our Seattle, Washington location with the scientific,
engineering, software and process talent that we believe is required to successfully grow our business. As of
December 31, 2013, we had 38 employees in research and development, of which 17 hold a Ph.D. degree and
five hold a M.S. degree. We are currently focused on several products and enhancements in both our future
diagnostic products and current research offerings. Our research and development expenses for the years ended
December 31, 2013, 2012 and 2011 were $15.0 million, $11.6 million and $9.0 million, respectively.

nCounter Technology

We are continuously seeking to improve the nCounter Analysis System, including improvements to the
technology and accessibility. As we make improvements, we anticipate that we will make available new and
improved generations of the nCounter Analysis System.

Our technology development efforts are focused on:

• Applications. We plan to develop additional application areas to enable researchers to apply the
nCounter Analysis System to new experimental paradigms. Currently, we are updating our panel
product line with panels focused on cancer pathways and the immune response to cancer. We are also
focused on improving and expanding the ability of our technology to detect gene fusions. Finally, we
are exploring the application of the nCounter Analysis System for the digital multiplexed quantitation
of proteins, which may allow researchers to measure multiple nucleic acids and proteins with a single
instrument using small amounts of precious sample. In January 2014, we announced that we had
secured an exclusive option from Massachusetts General Hospital to license intellectual property
related to a novel approach for multiplexed protein analysis using our nCounter Analysis System.

•

Instruments. We are developing a new generation of the nCounter Analysis System that we believe will
increase our addressable market and simplify the procurement processes of our potential customers.
The new generation system will be a single instrument with a reduced footprint that combines the prep
station and the digital analyzer. We plan to reduce the cost of the new generation system through the
adoption of new, less expensive technologies. We are targeting release of the new generation system in
late 2014.

Expanding Clinical Utility of the Prosigna Breast Cancer Assay

We plan to extend the clinical utility of Prosigna to inform other major treatment decisions in breast cancer,

after appropriate regulatory authorization. The decisions about receiving extended adjuvant endocrine therapy,
adjuvant chemotherapy or adjuvant radiation therapy have significant objective quality of life implications
because of the acute and long term risk of side effects, some of them severe (including death), that are caused by
these treatments. In addition, there are significant health economic consequences to decisions regarding these
therapies based both on the cost of the treatments themselves and of treating their side effects. Therefore, a
pressing issue is to identify the individual patients who need or are likely to benefit from extended adjuvant
endocrine therapy, adjuvant radiation therapy and adjuvant chemotherapy so that the rest of the patients can be
spared these treatments without affecting their long term outcome.

-20-

Our clinical studies to date have employed a retrospective / prospective design, which means that we use

samples that were previously collected from patients and for which the treatment regimen and ultimate outcome
of each patient are known. Such studies are capital efficient as they do not require recruiting new patients and
running prospective trials and they can be completed much more quickly than typical prospective clinical trials.
We intend to use a similar approach whenever possible for the additional clinical studies we intend to conduct in
support of our future regulatory submissions seeking to expand the indications for Prosigna and for future
diagnostic products.

In the future, we do intend to participate in prospective clinical studies that require recruiting new patients.
Thus far, we have accepted invitations to participate in two such prospective studies, the RxSPONDER trial and
the OPTIMA trial, both of which are being organized and sponsored by cooperative groups. We are not and do
not expect to be financially responsible for conducting either trial; however, we may provide in-kind support
through the contribution of Prosigna in vitro diagnostic kits or sale of kits at a discounted price.

Future Molecular Diagnostics

In addition to the development of Prosigna, we are currently evaluating several molecular signatures which

have the potential to create additional diagnostic products or enable Laboratory Developed Tests based on
nCounter Elements. We intend to license rights to molecular diagnostic intellectual property as part of our
strategy to develop additional diagnostic products and enable Laboratory Developed Tests, with a particular
focus on licensing rights from our research customers who are seeking to translate their research into clinical
products or services after the necessary regulatory authorizations are secured. We intend to target intellectual
property rights for molecular signatures that are well understood, have the potential to facilitate changes in
treatment with a major impact on outcome and cost, have the potential to support value-based pricing and with
respect to which tissue samples for clinical validation are readily available.

In February 2013, we secured an option to acquire an exclusive worldwide license for a 186 gene signature

that could be used, after further development, to determine the prognosis of patients diagnosed with the most
common type of liver cancer, HCC, or with hepatitis C-related early-stage cirrhosis. We secured the option from
The Broad Institute acting on behalf of the inventors’ institutions. During the period in which the option can be
exercised, we are assessing the feasibility of developing an in vitro diagnostic assay or a Laboratory Developed
Test based on the HCC gene signature for use on the nCounter Analysis System.

In the future, we intend to collaborate with biopharmaceutical companies to develop “companion diagnostic

assays” that may be used to select patients for specific drug therapies. Under such collaborations, we would
expect to develop, seek regulatory approval for, and commercialize the diagnostic assay. We would also expect
to receive development funding and potential milestone payments from our collaborators. Upon approval of the
diagnostic assay, we would expect to generate revenues from the sale of the resulting in vitro diagnostic kits.

Sales and Marketing

We began selling nCounter Analysis Systems to researchers in 2008 and began sales efforts in the clinical
laboratory market in Europe and Israel in early 2013, and in the United States in November 2013. We sell our
instruments and related products primarily through our own sales force in North America and through a
combination of direct and distributor channels in Europe, the Middle East, Asia Pacific and South America. We
have agreements with 15 distributors, each of which is exclusive within a certain territory. In the event the
distributor does not meet minimum performance requirements, we may terminate the distribution agreement or
convert from an exclusive to non-exclusive arrangement within the territory, allowing us to enter into
arrangements with other distributors for the territory. None of our customers represented more than 10% of our
revenue for the years ended December 31, 2013, 2012 or 2011.

-21-

Instrumentation and Research

Our sales and marketing efforts for instrumentation and in the research market are targeted at department

heads, research or clinical laboratory directors, principal investigators, core facility directors, and research
scientists and pathologists at leading academic institutions, biopharmaceutical companies, publicly and privately-
funded research institutions and contract research organizations. We seek to increase awareness of our products
among our target customers through direct sales calls, trade shows, seminars, academic conferences, web
presence and other forms of internet marketing.

Our nCounter Analysis Systems are relatively new to the research and clinical laboratory market place and
our instruments require a significant capital investment or commitment to a reagent rental agreement. Our sales
process involves numerous interactions with multiple people within an organization, and often includes in-depth
analysis by potential customers of our products, proof-of-principle studies, preparation of extensive
documentation and a lengthy review process. As a result of these factors, the large capital investment required in
purchasing our instruments and the budget cycles of our customers, the time from initial contact with a customer
to our receipt of a purchase order can vary significantly and be up to 12 months or longer. Given the length and
uncertainty of our sales cycle, we have in the past experienced, and likely will in the future experience,
fluctuations in our instrument sales on a period-to-period basis. We are developing a research use nCounter
Analysis System that we intend to offer at a lower price, which we believe will simplify the procurement
processes of our potential research customers as well as increase our addressable market. We also continue to
develop enhancements to both the chemistries and assays that are run on the nCounter Analysis System, which
may drive further adoption.

Molecular Diagnostics

We intend to sell Prosigna kits via a three-pronged effort. First, we will seek to establish third-party
reimbursement and patient access for clinical testing services that our clinical laboratory customers will provide
based upon our products by educating third-party payors regarding the clinical utility and health economic value
of the clinical tests enabled by our technology. Second, we will seek to establish an installed base of nCounter
Analysis Systems by selling or leasing instruments to select clinical laboratories, with initial sales efforts directed
at large commercial laboratories and academic medical centers that treat a high volume of breast cancer patients.
In December 2013, we announced that national diagnostic laboratories ARUP Laboratories, Laboratory
Corporation of America Holdings and Quest Diagnostics have chosen to add Prosigna to their suites of breast
cancer diagnostic tests, and the laboratories at the University of Alabama at Birmingham Comprehensive Cancer
Center and University of North Carolina Lineberger Comprehensive Cancer Center will be among the initial
facilities to offer the Prosigna assay in the United States, with the earliest testing beginning during the first
quarter of 2014. Third, we will drive physician demand for clinical testing services enabled by our diagnostic
products, and direct test orders toward those laboratories which have adopted our technology.

We intend to have a direct sales model in the United States, Canada, Israel and certain European countries.
In other countries, we intend to have distributor relationships or a mix of both. Because oncology and pathology
are relatively concentrated medical specialties, we believe that a focused marketing organization and specialized
sales force with regional and local experience can effectively build interest within clinical laboratories and
generate physician demand for Prosigna. Where appropriate, we intend to coordinate commercial efforts with the
sales and marketing personnel of the clinical laboratories offering clinical testing services based on our
diagnostic products. We believe that these clinical laboratories will be motivated to coordinate commercial
efforts by the potential to improve patient care, broaden patient access and profit from testing services based on
Prosigna and other potential nCounter-based diagnostics. We believe this direct sales approach, coupled with our
multiple publications of clinical data in peer-reviewed journals, provides the best opportunity to increase patient
and physician demand.

In connection with the U.S. launch of Prosigna, we have been actively recruiting sales professionals to build

a dedicated sales force to educate medical oncologists about Prosigna. We intend to use a phased approach to

-22-

build our sales force, initially hiring approximately 15 field based oncology-focused sales representatives during
the first quarter of 2014, with the expectation that the sales force will grow once internal milestones related to
treatment guideline inclusion and third-party payor reimbursement have been achieved. We also intend to build a
small team of medical science liaisons to complement the sales force and expect to continue to rely on our
existing sales professionals to place nCounter Dx Analysis Systems in clinical labs.

Manufacturing; Suppliers

We use third-party contract manufacturers to produce our instruments and raw materials for our

consumables, and we build the CodeSets and reagent packages at our Seattle, Washington facility.

Instruments

We outsource manufacturing of our nCounter Prep Stations and nCounter Digital Analyzers. Precision
System Science, Co., Ltd. of Chiba, Japan, or PSS, is our sole source supplier for the nCounter Prep Station.
Korvis Automation Inc., or Korvis, is our sole source supplier for our nCounter Digital Analyzers at its facility in
Corvallis, Oregon.

The facilities at which our instruments are built have been certified to ISO 13485:2003 standards. Our
contracts with these instrument suppliers do not commit them to carry inventory or make available any particular
quantities. Under the terms of the two instrument supply agreements, we are required to place binding purchase
orders for instruments that will be delivered to us by the supplier three to six months from the date of placement
of the purchase order. Although qualifying alternative third-party manufacturers could be time consuming and
expensive, our instruments’ design is similar to other instruments and we believe that alternatives would be
available if necessary. However, if our instrument suppliers terminate our relationship with them or if they give
other customers’ needs higher priority than ours, then we may not be able to obtain adequate supplies in a timely
manner or on commercially reasonable terms.

Consumables

We manufacture our consumables in our Seattle, Washington facility which has been certified to ISO
13485:2003 standards. We expect that our existing manufacturing capacity is sufficient to meet our needs at least
through 2014. Should additional space become necessary, we believe that there will be space available near our
existing facility that we believe we can secure; however, we cannot predict that this space will be available if and
when it is needed.

We rely on a limited number of suppliers for certain components and materials used in the manufacture of

our consumables. While some of these components are sourced from a single supplier, we have qualified second
sources for several of our critical reagents, including oligonucleotides, adhesives and dyes. We believe that
having dual sources for our components helps reduce the risk of a production delay caused by a disruption in the
supply of a critical component. We continue to pursue qualifying additional suppliers, but cannot predict how
expensive, time-consuming or successful these efforts will be. If we were to lose one or more of our suppliers, it
may take significant time and effort to qualify alternative suppliers.

Competition

In the life sciences research market, we compete with companies such as Affymetrix, Agilent Technologies,

Bio-Rad, Exiqon, Fluidigm, HTG Molecular Diagnostics, Illumina, Life Technologies (recently acquired by
Thermo Fisher Scientific), Luminex, Perkin Elmer, Qiagen and Roche Applied Science, some of which also offer
diagnostic applications of their technologies. These competitors and others have products for gene expression
analysis that compete in certain segments of the market in which we sell our products. In addition, there are a

-23-

number of new market entrants in the process of developing novel technologies for the life sciences market,
including companies, such as RainDance Technologies and Wafergen Bio-Systems.

In the breast cancer diagnostics market, we compete with Genomic Health’s Oncotype DX, a service for

gene expression analysis performed in its central laboratory in Redwood City, California. We also face
competition from companies such as Agendia, Clarient (a GE Healthcare company), Genoptix (a division of
Novartis), and bioMeriéux, which also offer centralized laboratories that profile gene or protein expression in
breast cancer. In Europe, we also face regional competition from smaller companies such as Sividon Diagnostics,
maker of EndoPredict, a distributed test for breast cancer recurrence, and other independent laboratories.

We believe that the principal competitive factors in all of our target markets include:

•

•

•

•

•

•

•

cost of capital equipment;

cost of consumables and supplies;

reputation among customers;

innovation in product offerings;

flexibility and ease-of-use;

accuracy and reproducibility of results; and

compatibility with existing laboratory processes, tools and methods.

We believe that additional competitive factors specific to the diagnostics market include:

•

•

•

•

breadth of clinical decisions that can be influenced by information generated by diagnostic products;

volume, quality, and strength of clinical and analytical validation data;

availability of reimbursement for testing services; and

economic benefit accrued to customers based on testing services enabled by products.

We believe that the automated nature of our nCounter Analysis System with its simple, rapid and efficient

workflow that requires very limited human intervention or labor; the multiplexing capability of our technology to
analyze significantly more target molecules in a single tube without amplification, representing multiple
biological pathways; compatibility with many sample types, including difficult samples such as FFPE; and the
ability to analyze small sample inputs, in some cases down to a single cell, from a wide variety of sample types
gives us numerous competitive advantages in the research market. In the diagnostics market, we believe the
compelling evidence of Prosigna’s ability to inform major medical treatment decisions, including results from
our studies; the quality of our nCounter Analysis System, which enables consistent and reproducible results in
decentralized laboratories; and the improved convenience for physicians and patients, including more rapid test
result turnaround time gives us numerous competitive advantages in the diagnostic market.

While we believe that we compete favorably based on the factors described above, many of our competitors

are either publicly traded, or are divisions of publicly-traded companies, and enjoy several competitive
advantages over us, including:

•

•

•

•

greater name and brand recognition, financial and human resources;

broader product lines;

larger sales forces and more established distributor networks;

substantial intellectual property portfolios;

-24-

•

•

larger and more established customer bases and relationships; and

better established, larger scale and lower cost manufacturing capabilities.

For additional information, see the section of this report captioned “Risk Factors — The research and
diagnostics markets are highly competitive. If we fail to compete effectively, our business and operating results
will suffer.”

Government Regulation

Medical Device Regulation

United States

In the United States, medical devices, including in vitro diagnostics, are subject to extensive regulation by
the U.S. Food and Drug Administration, or FDA, under the Federal Food, Drug, and Cosmetic Act, or FDC Act,
and its implementing regulations, and other federal and state statutes and regulations. The laws and regulations
govern, among other things, medical device development, testing, labeling, storage, premarket clearance or
approval, advertising and promotion and product sales and distribution.

A medical device is an instrument, apparatus, implement, machine, contrivance, implant, in vitro reagent, or

other similar or related article, including any component part or accessory which is (1) intended for use in the
diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of disease, in man or
other animals, or (2) intended to affect the structure or any function of the body of man or other animals, and
which does not achieve any of its primary intended purposes through chemical action within or on the body of
man or other animals and which is not dependent upon being metabolized for the achievement of any of its
primary intended purposes. In vitro diagnostics are a type of medical device and are tests that can be used in the
diagnosis and/or detection of diseases, conditions or infections, including, without limitation, the presence of
certain chemicals, genetic or other biomarkers. Some tests are used in laboratory or other health professional
settings and other tests are for consumers to use at home.

Since the definition of a medical device depends on the intended use of the product, a single product can

potentially be regulated multiple ways by the FDA, including no FDA oversight, depending on the intended use
of the product. Intended use is governed by the objective intent of the manufacturer, which includes all words
and images communicated by a company and its employees.

Medical devices to be commercially distributed in the United States must receive from the FDA either
clearance of a premarket notification, or 510(k), or premarket approval, or PMA, pursuant to the FDC Act prior
to marketing, unless subject to an exemption. Devices deemed to pose relatively less risk are placed in either
Class I or II, which requires the manufacturer to submit to the FDA a 510(k) requesting permission for
commercial distribution; this is known as the 510(k) clearance process. Some low risk devices are exempted
from this premarket requirement. Devices deemed by the FDA to pose the greatest risk, such as life-sustaining,
life-supporting or implantable devices, or devices deemed not substantially equivalent to a previously 510(k)
cleared device or a preamendment Class III device for which PMA applications have not been called, are placed
in Class III requiring PMA approval. A clinical trial is almost always required to support a PMA application and
is sometimes required for a 510(k) application. All clinical studies of investigational devices must be conducted
in compliance with any applicable FDA or Institutional Review Board, or IRB, requirements.

510(k) Clearance Pathway. To obtain 510(k) clearance, a manufacturer must submit a premarket
notification demonstrating to the FDA’s satisfaction that the proposed device is substantially equivalent in
intended use and in safety and effectiveness to a previously 510(k) cleared device or a device that was in
commercial distribution before May 28, 1976 for which the FDA has not yet called for submission of PMA
applications. The previously cleared device is known as a predicate. The FDA’s 510(k) clearance pathway
usually takes from four to 12 months, but it can last longer, particularly for a novel type of product.

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After a device receives 510(k) clearance, any modification that could significantly affect its safety or
effectiveness, or that would constitute a major change in its intended use, requires a new 510(k) clearance or
could require a PMA approval. The FDA requires each manufacturer to make this determination in the first
instance, but the FDA can review any such decision. If the FDA disagrees with a manufacturer’s decision not to
seek a new 510(k) clearance, the agency may require the manufacturer to seek 510(k) clearance or PMA
approval. The FDA also can require the manufacturer to cease marketing and/or recall the modified device until
510(k) clearance or PMA approval is obtained.

PMA Approval Pathway. The PMA approval pathway requires proof of the safety and effectiveness of the

device to the FDA’s satisfaction. The PMA approval pathway is costly, lengthy and uncertain.

A PMA application must provide extensive preclinical and clinical trial data and also information about the
device and its components regarding, among other things, device design, manufacturing and labeling. As part of
the PMA review, the FDA will typically inspect the manufacturer’s facilities for compliance with Quality System
Regulation, or QSR, requirements, which impose elaborate testing, control, documentation and other quality
assurance procedures.

Upon submission, the FDA determines if the PMA application is sufficiently complete to permit a
substantive review, and, if so, the application is accepted for filing. The FDA then commences an in-depth
review of the PMA application, which typically takes one to three years, but may last longer. The review time is
often significantly extended as a result of the FDA asking for more information or clarification of information
already provided. The FDA also may respond with a “not approvable” determination based on deficiencies in the
application and require additional clinical studies that are often expensive and time consuming and can delay
approval for months or even years. During the review period, an FDA advisory committee, typically a panel of
clinicians, likely will be convened to review the application and recommend to the FDA whether, or upon what
conditions, the device should be approved. Although the FDA is not bound by the advisory panel decision, the
panel’s recommendation is important to the FDA’s overall decision making process.

If the FDA’s evaluation of the PMA application is favorable, the FDA typically issues an “approvable

letter” requiring the applicant’s agreement to specific conditions, such as changes in labeling, or specific
additional information such as submission of final labeling, in order to secure final approval of the PMA
application. Once the approvable letter is satisfied, the FDA will issue a PMA for the approved indications,
which can be more limited than those originally sought by the manufacturer. The PMA can include post-approval
conditions that the FDA believes necessary to ensure the safety and effectiveness of the device including, among
other things, restrictions on labeling, promotion, sale and distribution. Failure to comply with the conditions of
approval can result in material adverse enforcement action, including the loss or withdrawal of the approval or
placement of restrictions on the sale of the device until the conditions are satisfied.

Even after approval of a PMA, a new PMA or PMA supplement may be required in the event of a
modification to the device, its labeling or its manufacturing process. Supplements to a PMA may require the
submission of the same type of information required for an original PMA, except that the supplement is generally
limited to that information needed to support the proposed change from the product covered by the original
PMA.

De Novo Pathway. If no predicate can be identified, the product is automatically classified as Class III,
requiring a PMA. However, the FDA can reclassify, or use “de novo classification” for, a device for which there
was no predicate device if the device is low or moderate risk. The FDA will identify special controls that the
manufacturer must implement, which often includes labeling restrictions. Subsequent applicants can rely upon
the de novo product as a predicate for a 510(k) clearance. The de novo route is less burdensome than the PMA
process; it is essentially the same as a 510(k). A device company can ask the FDA at the outset if the de novo
route is available. The de novo route has been used for many in vitro diagnostic products.

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Postmarket. After a device is placed on the market, numerous regulatory requirements apply. These include:
the QSR, labeling regulations, the FDA’s general prohibition against promoting products for unapproved or “off
label” uses, registration and listing, the Medical Device Reporting regulation (which requires that manufacturers
report to the FDA if their device may have caused or contributed to a death or serious injury or malfunctioned in
a way that would likely cause or contribute to a death or serious injury if it were to recur), and the Reports of
Corrections and Removals regulation (which requires manufacturers to report recalls and field actions to the
FDA if initiated to reduce a risk to health posed by the device or to remedy a violation of the FDC Act).

The FDA enforces these requirements by inspection and market surveillance. If the FDA finds a violation, it
can institute a wide variety of enforcement actions, ranging from a public warning letter to more severe sanctions
such as fines, injunctions, and civil penalties; recall or seizure of products; operating restrictions, partial
suspension or total shutdown of production; refusing requests for 510(k) clearance or PMA approval of new
products; withdrawing 510(k) clearance or PMA approvals already granted; and criminal prosecution. For
additional information, see the section of this report captioned “Risk Factors — Risks Related to Government
Regulation and Diagnostic Product Reimbursement.”

Research Use Only. Research Use Only, or RUO, products belong to a separate regulatory classification
under long-standing FDA regulation. In essence, RUO products are not regulated as medical devices and are
therefore not subject to the regulatory requirements discussed above. The products must bear the statement: “For
Research Use Only. Not for Use in Diagnostic Procedures.” RUO products cannot make any claims related to
safety, effectiveness or diagnostic utility, and they cannot be intended for human clinical diagnostic or prognostic
use. In November 2013, the FDA issued a final guidance on RUO products, which, among other things,
reaffirmed that a company may not make clinical or diagnostic claims about an RUO product.

Laboratory Developed Tests. Laboratory Developed Tests are developed and used within a single lab.

Because the Laboratory Developed Tests are not marketed, but only used within the laboratory, the FDA has
historically exercised enforcement discretion and has not required clearance or approval prior to marketing. The
FDA has publicly stated that it intends to issue a policy under which it will require clearance or approval prior to
marketing with respect to certain Laboratory Developed Tests. The FDA has stated that it will announce the
details of this policy in a proposed guidance document, which will be subject to public comment. The FDA must
also submit any draft proposal to Congress at least 60 days before issuing the draft guidance. To date, the FDA
has not forwarded any draft guidance to Congress.

International

International sales of medical devices are subject to foreign government regulations, which vary
substantially from country to country. The European Commission is the legislative body responsible for
directives under which manufacturers selling medical products in the EU, and the European Economic Area, or
EEA, must comply. The EU includes most of the major countries in Europe, while other countries, such as
Switzerland, are part of the EEA and have voluntarily adopted laws and regulations that mirror those of the EU
with respect to medical devices. The EU has adopted directives that address regulation of the design,
manufacture, labeling, clinical studies and post-market vigilance for medical devices. Devices that comply with
the requirements of a relevant directive will be entitled to bear the CE conformity marking, indicating that the
device conforms to the essential requirements of the applicable directives and, accordingly, can be marketed
throughout the EU and EEA.

In September 2012, Prosigna was CE-marked to IVDD 98/79/EC for use in conjunction with a diagnostic

version of our nCounter Analysis System in the EU to assess a patients risk and or distant recurrence.

Outside of the EU, regulatory approval needs to be sought on a country-by-country basis in order to market

medical devices. Although there is a trend towards harmonization of quality system standards, regulations in
each country may vary substantially, which can affect timelines of introduction.

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Reimbursement

Our nCounter Dx Analysis Systems will be purchased or leased by clinical laboratories, which will use our

diagnostic products as the basis for testing patients’ samples. These customers can use our products to enable
commercial testing services, and generate revenue for their laboratories for this service. In order to collect
payment for testing services based upon our diagnostic products, our clinical laboratory customers may bill third
parties, including public and private payors. The demand for our diagnostic products will depend indirectly upon
the ability for our customers to successfully bill for and receive reimbursement from third-party payors for the
clinical testing services based on our products. Therefore, we intend to work with third-party payors in markets
where we intend to sell our diagnostic products to ensure that testing services based on our products are covered
and paid.

The decision of payors to cover and pay for a specific testing service is driven by many factors, including:

•

•

•

•

strong clinical validation data;

acceptance into major clinical guidelines, including NCCN, ASCO, and the St. Gallen Consensus
guidelines;

health economic studies that may indicate that the test improves quality-adjusted survival and leads to
reduced costs; and

decision impact studies that show the test leads to better treatment decisions.

We are generating and intend to generate dossiers that will be submitted to payors in support of

reimbursement for testing services based upon our diagnostic products, beginning with Prosigna. In March 2013,
we submitted the first of these dossiers to a government health ministry. The dossiers typically will contain data
from studies supporting the analytical and clinical validity of Prosigna, as well as health economic analyses that
examine whether the clinical information supplied by Prosigna changes medical practice in a way that leads to
benefit for both the patients and the payors. In some cases, these health economic analyses will be supported by
the results of clinical studies of Prosigna’s impact on adjuvant treatment decisions in early stage breast cancer
called decision impact studies. We developed a clinical protocol for Prosigna decision impact studies in
collaboration with two European cooperative groups, and entered into agreements with those groups to initiate
two decision impact studies during 2013. These studies are being conducted by performing Prosigna testing using
nCounter Analysis Systems placed at several European medical centers, including at the Vall d’Hebron Institute
of Oncology in Barcelona, Spain and at the Ludwig Maximilians University of Munich in Munich, Germany.

United States

In the United States, clinical laboratory revenue is derived from various third-party payors, including
insurance companies, health maintenance organizations, or HMOs, and government healthcare programs, such as
Medicare and Medicaid. Clinical laboratory testing services are paid through various methodologies when
covered by third-party payors, such as prospective payment systems and fee schedules. For any new clinical test,
payment for the clinical laboratory service requires a decision by the third-party payor to cover the particular test,
the establishment of a reimbursement rate for the test and the identification of one or more Current Procedural
Terminology, or CPT, codes that accurately describes the test methodology and the analyte to be used in claims
processing.

The most commonly used first-generation genomic test for breast cancer, Genomic Health’s Oncotype DX,
is covered and reimbursed by most national and regional third-party payors in the United States, along with the
local Medicare Administrative Contractor, or MAC, for California with jurisdiction for claims submitted by
Genomic Health for Medicare patients. We believe that U.S. payors on average reimburse Oncotype DX testing
services at approximately $3,000 or more per test. The Oncotype DX breast cancer test is usually billed and
reimbursed using a miscellaneous chemistry CPT code (84999).

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Based on market research that we have conducted with U.S. private payors, we believe that the combination

of clinical data that we have generated to date and FDA clearance would lead multiple private payors to cover
Prosigna testing services. We believe that the reimbursement rate for Prosigna testing services will be similar to
that provided for Oncotype DX testing services.

The American Medical Association, or AMA, has issued a new set of CPT codes for billing and

reimbursement of complex genomic tests that are based on information from multiple analytes or genes. These
new MAAA, or Multianalyte Assays with Algorithmic Analyses, codes are intended to capture tests such as
Prosigna and are divided into two categories of unique codes. Category 1 MAAA codes are intended for tests that
AMA’s CPT Editorial Panel has vetted and found to meet a certain set of criteria, such as demonstrated clinical
validity and utility, as well as current national utilization thresholds. MAAAs issued to complex genomic tests
that have not met all Category 1 coding criteria are referred to as administrative MAAA codes. Currently, there
are no requirements to achieve an administrative MAAA code. Assignment of either unique reimbursement code
to a particular test may facilitate claims processing by payors; however, assignment of a unique reimbursement
code alone does not guarantee favorable reimbursement decisions by payors and a genomic test with an assigned
MAAA code must still be vetted and approved by individual payors before reimbursement is achieved. Given the
more stringent requirements for receipt of a Category 1 MAAA, including demonstrated clinical validity and
utility and satisfaction of national utilization thresholds, we believe that certain payors may more readily render
favorable reimbursement decisions for genomic tests with a Category 1 MAAA rather than an administrative
MAAA.

We applied for a Category 1 MAAA code for use in reimbursement of testing services based on Prosigna.
We anticipate that we will receive the CPT Editorial Panel’s decision on our application no later than April 2014.
While the CPT Editorial Panel is not required to issue any MAAA code, we believe that testing services enabled
by Prosigna will be classified as MAAA, and ultimately will be reimbursed using either a Category 1 or
administrative MAAA code. Given the recent commercial launch of Prosigna in the United States, and the lack of
utilization data, we expect the issuance of an administrative MAAA. If an administrative MAAA is issued, we
would anticipate reapplying for a Category 1 MAAA at a later date when additional Prosigna utilization data are
available. During the period following commercial launch and prior to the receipt of a MAAA code, we intend to
recommend our clinical laboratory customers seek reimbursement for Prosigna using the CPT code designated
for “Unlisted Multianalyte Assay with Algorithmic Analysis (81599).”

Centers for Medicare & Medicaid Services, or CMS, administers the Medicare and Medicaid programs,

which provide health care to almost one in every three Americans. For any particular geographic region,
Medicare claims are processed on behalf of CMS by private companies called Medicare Administrative
Contractors, or MACs. New diagnostic tests typically follow one of two routes to coverage via CMS: National
Coverage Determinations, or NCDs, or Local Coverage Determinations, or LCDs. The NCD applies to Medicare
beneficiaries living throughout the United States. The LCD process applies to only beneficiaries in the coverage
area of a single MAC, requiring multiple LCDs to cover the testing throughout the United States. There is also a
subset of NCDs known as Coverage with Evidence Development that allow a technology (service or procedure)
to be covered while evidence is collected through a registry or a study to answer outstanding questions on
outcomes.

We plan to pursue Medicare coverage for Prosigna using a series of LCDs. There are two distinct LCD
processes for molecular diagnostic tests: the individual MAC LCD process and the MolDx program. Pursuing a
series of LCDs will require us to engage the MAC for each jurisdiction in which Prosigna testing services are
provided. We believe that the LCD approach has potential advantages, including more rapid establishment of
Medicare reimbursement and mitigation of the risk of an adverse national decision. The individual MAC process
requires requesting an LCD from each of the seven MACs not currently under the MolDx program. The MolDx
program, which only applies to the MACs Palmetto and Noridian, requires providers to follow a unique and
specific path to obtain an LCD.

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The Palmetto MolDx program has contracted with McKesson to create unique identifiers or codes for
unique lab tests. A McKesson Z-Code Identifier is a unique code associated with a specific advanced diagnostic
test. Z-codes are reported to the payor along with the appropriate CPT codes, which potentially improves the
efficiencies in the reimbursement process. Z-code identifiers are currently only required by the MACs associated
with the MolDx program, Palmetto and Noridian, The MolDx program is the technology assessment and medical
policy review process currently employed by Palmetto for North Carolina, South Carolina, Virginia, and West
Virginia and by Noridian for California, Nevada, and Hawaii (Noridian has not published a MolDx decision for
the other states under their Medicare contract: Washington, Oregon, Idaho, Utah, Arizona, Montana, Wyoming,
North Dakota, and South Dakota). Determination of the Medicare contractor responsible for a laboratory claim is
based on the location of the laboratory (not patient location). The laboratories performing Prosigna testing for
Quest Diagnostics and Laboratory Corporation of America are within the jurisdiction of the MolDx program.
Laboratories under the MolDx program cannot submit claims for Prosigna until a Z-code is available and a
Medicare LCD has been published. A Z-code Identifier was issued for Prosigna in February 2014. Accordingly,
in collaboration with our lab partners, we are preparing to submit our clinical evidence dossier to the MolDx
program for technology assessment, establishment of medical policy and pricing. We expect to receive a LCD for
Prosigna testing as early as the third quarter of 2014, although if requests for additional data are made, this
timeline could be extended.

For Medicare, the reimbursement rates for individual tests are established under the Clinical Laboratory Fee

Schedule (local fee schedules for outpatient clinical laboratory services) or the Physician Fee Schedule,
depending on the amount of physician work involved in the test. Molecular diagnostic tests that require little
physician work are generally paid under the Clinical Laboratory Fee Schedule. We believe that CMS will
reimburse Prosigna testing services under the Clinical Laboratory Fee Schedule.

Outside the United States

In Europe, governments are primarily responsible for reimbursing diagnostic testing services. A relatively

small portion of the market is made up of private payors and cash-pay patients.

The primary barrier of adoption of a new in vitro diagnostic test is often reimbursement, and public
reimbursement can take several years to achieve, depending on the country. Public reimbursement for genomic
testing for breast cancer is available in Canada, Ireland, Greece and the United Kingdom. Selected private
coverage for testing is available in the United Kingdom, Germany, Spain, France, the UAE and Hungary. The
public reimbursement pathway may be more favorable in Germany and France given their willingness to accept
additional costs in return for improved outcomes, their centralized review process, and the role of key opinion
leaders. Reimbursement approval in some countries, such as Spain and Italy, is managed at the regional level.
Israel is a market in which genomic testing for breast cancer is widely reimbursed by all four major Sick Funds,
the third-party payors that cover a substantial majority of the population.

Our market preparation in Europe will be similar to that in the United States and involve data driving
clinical and economic publications to support guideline inclusion. Initially, we will target the private and cash
pay market in Europe. In parallel, we will seek to establish public reimbursement of Prosigna by national and
regional governments in Europe.

Other Regulations

Products that have obtained FDA approval in the United States are subject to various federal and state fraud

and abuse laws, including, without limitation, the federal anti-kickback statute and state and federal marketing
compliance laws. These laws may impact our operations directly, or indirectly through our customers, and may
impact, among other things, our proposed sales, marketing and education programs. In addition, we may be

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subject to patient privacy regulation by both the federal government and the states in which we conduct our
business. The laws that may affect our ability to operate include the following federal laws and their counterparts
at the state level:

•

•

•

•

•

•

•

the Federal Anti-kickback Law and state anti-kickback prohibitions;

the Federal physician self-referral prohibition, commonly known as the Stark Law, and state
equivalents;

the Federal Health Insurance Portability and Accountability Act of 1996, as amended;

the Medicare civil money penalty and exclusion requirements;

the Federal False Claims Act civil and criminal penalties and state equivalents;

the Foreign Corrupt Practices Act, which applies to our international activities; and

the Physician Payment Sunshine Act.

Employees

As of December 31, 2013, we had 174 employees, of which 58 work in manufacturing, 51 in sales,
marketing and business development, 38 in research and development, 20 in general and administrative, and
seven in medical and regulatory affairs. 34 of our employees hold Ph.D. degrees. None of our United States
employees is represented by a labor union or is the subject of a collective bargaining agreement. As of
December 31, 2013, of our 174 employees, 160 were employed in the United States and 14 were employed
outside the United States.

Environmental Matters

Our operations require the use of hazardous materials (including biological materials) which subject us to a
variety of federal, state and local environmental and safety laws and regulations. Some of the regulations under
the current regulatory structure provide for strict liability, holding a party potentially liable without regard to
fault or negligence. We could be held liable for damages and fines as a result of our, or others’, business
operations should contamination of the environment or individual exposure to hazardous substances occur. We
cannot predict how changes in laws or development of new regulations will affect our business operations or the
cost of compliance.

Item 1A. Risk Factors

You should carefully consider the following risk factors, in addition to the other information contained in
this report, including the section of this report captioned “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and our financial statements and related notes. If any of the events
described in the following risk factors and the risks described elsewhere in this report occurs, our business,
operating results and financial condition could be seriously harmed. This report on Form 10-K also contains
forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from
those anticipated in the forward-looking statements as a result of factors that are described below and elsewhere
in this report.

Risks Related to our Business and Strategy

We have incurred losses since we were formed and expect to incur losses in the future. We cannot be certain
that we will achieve or sustain profitability.

We have incurred losses since we were formed and expect to incur losses in the future. We incurred net

losses of $29.3 million and $17.7 million for the years ended December 31, 2013 and 2012, respectively. As of

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December 31, 2013, we had an accumulated deficit of $126.8 million. We expect that our losses will continue for
at least the next several years as we will be required to invest significant additional funds toward development
and commercialization of our technology. We also expect that our selling, general and administrative expenses
will continue to increase due to the additional costs associated with establishing a dedicated oncology sales force
and the increased administrative costs associated with being a public company. Our ability to achieve or sustain
profitability is based on numerous factors, many of which are beyond our control, including the market
acceptance of our products, future product development and our market penetration and margins. We may never
be able to generate sufficient revenue to achieve or sustain profitability.

Our financial results may vary significantly from quarter to quarter which may adversely affect our stock
price.

Investors should consider our business and prospects in light of the risks and difficulties we expect to
encounter in the new, uncertain and rapidly evolving markets in which we compete. Because these markets are
new and evolving, predicting their future growth and size is difficult. We expect that our visibility into future
sales of our products, including volumes, prices and product mix between instruments and consumables, will
continue to be limited and could result in unexpected fluctuations in our quarterly and annual operating results.

Numerous other factors, many of which are outside our control, may cause or contribute to significant
fluctuations in our quarterly and annual operating results. These fluctuations may make financial planning and
forecasting difficult. In addition, these fluctuations may result in unanticipated decreases in our available cash,
which could negatively affect our business and prospects. Factors that may contribute to fluctuations in our
operating results include many of the risks described in this section. In addition, one or more of such factors may
cause our revenue or operating expenses in one period to be disproportionately higher or lower relative to the
others. Our products involve a significant capital commitment by our customers and accordingly involve a
lengthy sales cycle. We may expend significant effort in attempting to make a particular sale, which may be
deferred by the customer or never occur. Accordingly, comparing our operating results on a period-to-period
basis may not be meaningful, and investors should not rely on our past results as an indication of our future
performance. If such fluctuations occur or if our operating results deviate from our expectations or the
expectations of securities analysts, our stock price may be adversely affected.

If we do not achieve, sustain or successfully manage our anticipated growth, our business and growth
prospects will be harmed.

We have experienced significant revenue growth in a short period of time. We may not achieve similar
growth rates in future periods. Investors should not rely on our operating results for any prior periods as an
indication of our future operating performance. If we are unable to maintain adequate revenue growth, our
financial results could suffer and our stock price could decline. Furthermore, growth will place significant strains
on our management and our operational and financial systems and processes. For example, commercialization of
the Prosigna Breast Cancer Assay, or Prosigna, in Europe and the United States and development and
commercialization of this test and other diagnostic products worldwide are key elements of our growth strategy
and will require us to hire and retain additional sales and marketing, regulatory, manufacturing and quality
assurance personnel. If we do not successfully forecast the timing of regulatory clearance or approval for product
marketing in additional jurisdictions and subsequent demand for our diagnostic products or manage our
anticipated expenses accordingly, our operating results will be harmed.

If Prosigna fails to achieve and sustain sufficient market acceptance, we will not generate expected revenue,
and our prospects may be harmed.

Commercialization of Prosigna in Europe, the United States and the other jurisdictions in which we intend
to pursue regulatory approval is a key element of our strategy. Currently, most oncologists seeking sophisticated
gene expression analysis for diagnosing and profiling breast cancer in their patients, ship tissue samples to a

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limited number of centralized laboratories typically located in the United States. We may experience reluctance,
or refusal, on the part of physicians to order, and third-party payors to pay for, Prosigna if the results of our
research and clinical studies, and our sales and marketing activities relating to communication of these results, do
not convey to physicians, third-party payors and patients that Prosigna provides equivalent or better prognostic
information. In addition, breast cancer treatment guidelines recommend that chemotherapy be considered in
many cases, in combination with other patient factors. Accordingly, physicians may be reluctant to order a test,
such as Prosigna, that may suggest recommending against chemotherapy. Furthermore, our diagnostic tests
would be performed by pathologists in local laboratories, rather than by a vendor in a remote centralized
laboratory, which requires us to educate pathologists regarding the benefits of this business model and
oncologists regarding the reliability and consistency of results generated locally.

These hurdles may make it difficult to convince health care providers that tests using our technologies are
appropriate options for cancer diagnostics, may be equivalent or superior to available tests, and may be at least as
cost effective as alternative technologies. Furthermore, we may encounter significant difficulty in gaining
inclusion in breast cancer treatment guidelines, obtaining patient reimbursement from public and private payors,
and gaining broad market acceptance of Prosigna. If we fail to successfully commercialize Prosigna, we may
never receive a return on the significant investments in sales and marketing, regulatory, manufacturing and
quality assurance personnel we have made, and further investments we intend to make, which would adversely
affect our growth prospects, operating results and financial condition.

Our future success is dependent upon our ability to expand our customer base and introduce new applications.

Our current customer base is primarily composed of academic institutions, government laboratories and
biopharmaceutical companies that perform analyses using our nCounter Analysis System for research use only.
Our success will depend, in part, upon our ability to increase our market penetration among these customers and
to expand our market by developing and marketing new research applications, developing a lower cost
instrument that would be attractive to more researchers, and introducing diagnostic products into clinical
laboratories after obtaining regulatory authorization. For example, we must convince physicians and third-party
payors that our diagnostic products, such as Prosigna, are cost effective in obtaining prognostic information that
can inform treatment decisions and that our nCounter Analysis System could enable an equivalent or superior
approach that lessens reliance on centralized laboratories. Furthermore, we expect that increasing the installed
base of our nCounter Analysis Systems will drive demand for our relatively high margin consumable products. If
we are not able to successfully increase our installed base of nCounter Analysis Systems, sales of our
consumable products and our margins may not meet expectations. Attracting new customers and introducing new
applications requires substantial time and expense. Any failure to expand our existing customer base, or launch
new applications, would adversely affect our ability to improve our operating results.

Our research business depends on levels of research and development spending by academic and
governmental research institutions and biopharmaceutical companies, a reduction in which could limit
demand for our products and adversely affect our business and operating results.

In the near term, we expect that our revenue will be derived primarily from sales of our nCounter Analysis

Systems to academic institutions, governmental laboratories and biopharmaceutical companies worldwide for
research applications. The demand for our products will depend in part upon the research and development
budgets of these customers, which are impacted by factors beyond our control, such as:

•

changes in government programs that provide funding to research institutions and companies;

• macroeconomic conditions and the political climate;

•

•

changes in the regulatory environment;

differences in budgetary cycles;

• market-driven pressures to consolidate operations and reduce costs; and

• market acceptance of relatively new technologies, such as ours.

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For example, in the United States, automatic across-the-board cuts in government spending, or

“sequestration,” took effect on March 1, 2013. These cuts impacted the budgets of government agencies, such as
the National Institutes of Health, which provide significant funding for cancer research and other diseases,
however, as of the date of this report the full impact of the cuts is unknown. We believe that the uncertainty
regarding the availability of research funding, including the impact of sequestration, has adversely affected our
historical operating results and any continuing uncertainty may adversely affect sales to customers or potential
customers that rely on government funding. In addition, academic, governmental and other research institutions
that fund research and development activities may be subject to stringent budgetary constraints that could result
in spending reductions, reduced allocations or budget cutbacks, which could jeopardize the ability of these
customers to purchase our products.

Our operating results may fluctuate substantially due to reductions and delays in research and development

expenditures by these customers. Any decrease in our customers’ budgets or expenditures, or in the size, scope or
frequency of capital or operating expenditures, could materially and adversely affect our business, operating
results and financial condition.

Our sales cycle is lengthy and variable, which makes it difficult for us to forecast revenue and other operating
results.

Our sales process involves numerous interactions with multiple individuals within an organization, and

often includes in-depth analysis by potential customers of our products, performance of proof-of-principle
studies, preparation of extensive documentation and a lengthy review process. As a result of these factors, the
large capital investment required in purchasing our instruments and the budget cycles of our customers, the time
from initial contact with a customer to our receipt of a purchase order can vary significantly and be up to
12 months or longer. Given the length and uncertainty of our sales cycle, we have in the past experienced, and
likely will in the future experience, fluctuations in our instrument sales on a period-to-period basis. In addition,
any failure to meet customer expectations could result in customers choosing to retain their existing systems or to
purchase systems other than ours.

Our reliance on distributors for sales of our products outside of the United States could limit or prevent us
from selling our products in foreign markets and impact our revenue.

We have established exclusive distribution agreements for our nCounter Analysis System and related
consumable products within parts of Europe, the Middle East, Asia Pacific and South America. We intend to
continue to grow our business internationally, and to do so we must attract additional distributors and retain
existing distributors to maximize the commercial opportunity for our products. There is no guarantee that we will
be successful in attracting or retaining desirable sales and distribution partners or that we will be able to enter
into such arrangements on favorable terms. Distributors may not commit the necessary resources to market and
sell our products to the level of our expectations or may choose to favor marketing the products of our
competitors. If current or future distributors do not perform adequately, or we are unable to enter into effective
arrangements with distributors in particular geographic areas, we may not realize long-term international revenue
growth.

If we do not obtain additional regulatory clearances or approvals to market products other than Prosigna for
diagnostic purposes, we will be limited to marketing such products for research use only. In addition, if we are
unable to obtain additional regulatory clearances or approvals to market Prosigna in additional countries or if
regulatory limitations are placed on our diagnostic products our business and growth will be harmed.

We have received regulatory clearance in the United States under a 510(k) for a version of our first

diagnostic product, Prosigna, providing an assessment of a patient’s risk of recurrence for breast cancer, and we
have obtained a CE mark for Prosigna which permits us to market that assay for diagnostic purposes in Europe.
We do not have regulatory clearance or approval to market any other product for diagnostic purposes or to

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market Prosigna for diagnostic purposes in any other market, other than Israel. Other than with respect to
Prosigna in such jurisdictions, we are limited to marketing our products for research use only, which means that
we cannot make any diagnostic or clinical claims. We intend to seek regulatory authorizations in other
jurisdictions to market Prosigna for diagnostic purposes; however, we cannot assure investors that we will be
successful in doing so. Similarly, if we do not obtain additional regulatory clearances or approvals to market
future products or future indications for diagnostic purposes, if unexpected regulatory limitations are placed on
our products or if we fail to successfully commercialize such products, the market potential for our diagnostic
products would be constrained, and our business and growth prospects would be adversely affected.

As part of our current business model, we will seek to enter into strategic collaborations and licensing
arrangements with third parties to develop diagnostic tests.

We have relied, and expect to continue to rely, on strategic collaborations and licensing agreements with

third parties for discoveries based on which we develop diagnostic tests. For example, we licensed the rights to
intellectual property that forms the basis of Prosigna from Bioclassifier, LLC, which was founded by several of
our research customers engaged in translational research. In addition, in February 2013, we secured an option
from The Broad Institute, a leading non-profit molecular medicine institute in Cambridge, Massachusetts, to
acquire an exclusive worldwide license for a gene signature that could be used, after further development, as a
Laboratory Developed Test, or, after appropriate regulatory authorization, for a second molecular diagnostic
product focused on hepatocellular carcinoma, or HCC. We intend to enter into more such arrangements with our
research customers and other researchers, including biopharmaceutical companies, for future diagnostic products.
However, there is no assurance that we will be successful in doing so. In particular, our customers are not
obligated to collaborate with us or license technology to us, and they may choose to develop diagnostic products
themselves or collaborate with our competitors. Establishing collaborations and licensing arrangements is
difficult and time-consuming. Discussions may not lead to collaborations or licenses on favorable terms, if at all.
To the extent we agree to work exclusively with a party in a given area, our opportunities to collaborate with
others could be limited. Potential collaborators or licensors may elect not to work with us based upon their
assessment of our financial, regulatory or intellectual property position. Even if we establish new relationships,
they may never result in the successful development or commercialization of future tests.

New diagnostic product development involves a lengthy and complex process, and we may be unable to
commercialize on a timely basis, or at all, any of the tests we develop.

Few research and development projects result in successful commercial products, and success in early
clinical studies often is not replicated in later studies. For example, even though the results of our clinical studies
that used samples from the Arimidex, Tamoxifen, Alone or in Combination, or ATAC, study and the Austrian
Breast & Colorectal Cancer Study Group 8, or ABCSG8, study of postmenopausal women with HR+ early stage
breast cancer were favorable, there is no guarantee that any future studies will be successful. At any point, we
may abandon development of a product candidate or we may be required to expend considerable resources
repeating clinical studies, which would adversely impact potential revenue and our expenses. In addition, any
delay in product development would provide others with additional time to commercialize competing products
before we do, which in turn may adversely affect our growth prospects and operating results.

Our research and development efforts will be hindered if we are not able to contract with third parties for
access to archival tissue samples.

Under standard clinical practice, tumor biopsies removed from patients are preserved and stored in
formalin-fixed paraffin embedded, or FFPE, format. We rely on our ability to secure access to these archived
FFPE tumor biopsy samples, as well as information pertaining to the clinical outcomes of the patients from
which they were derived for our clinical development activities. Others compete with us for access to these
samples. Additionally, the process of negotiating access to archived samples is lengthy because it typically
involves numerous parties and approval levels to resolve complex issues such as usage rights, institutional review

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board approval, privacy rights, publication rights, intellectual property ownership and research parameters. If we
are not able to negotiate access to archived tumor tissue samples with hospitals, clinical partners, pharmaceutical
companies, or companies developing therapeutics on a timely basis, or at all, or if other laboratories or our
competitors secure access to these samples before us, our ability to research, develop and commercialize future
products will be limited or delayed.

The life sciences research and diagnostic markets are highly competitive. If we fail to compete effectively, our
business and operating results will suffer.

We face significant competition in the life sciences research and diagnostics markets. We currently compete

with both established and early stage life sciences research companies that design, manufacture and market
instruments and consumables for gene expression analysis, single-cell analysis, polymerase chain reaction, or
PCR, digital PCR, other nucleic acid detection and additional applications. These companies use well established
laboratory techniques such as microarrays or quantitative PCR, or qPCR, as well as newer technologies such as
next generation sequencing. We believe our principal competitors in the life sciences research market are
Affymetrix, Agilent Technologies, Bio-Rad, Exiqon, Fluidigm, HTG Molecular Diagnostics, Illumina, Life
Technologies (recently acquired by Thermo Fisher Scientific), Luminex, Perkin Elmer, Qiagen and Roche
Applied Science. In addition, there are a number of new market entrants in the process of developing novel
technologies for the life sciences market, including companies such as RainDance Technologies and Wafergen
Bio-Systems.

We also compete with commercial diagnostics companies. We believe our principal competitor in the breast
cancer diagnostics market is Genomic Health, which provides gene expression analysis at its central laboratory in
Redwood City, California and currently commands a substantial majority of the market. We also face
competition from companies such as Agendia, Clarient (a GE Healthcare company), Genoptix (a division of
Novartis) and bioMeriéux, which also offer services by means of centralized laboratories that profile gene or
protein expression in breast cancer. In Europe, we also face regional competition from smaller companies such as
Sividon Diagnostics, maker of EndoPredict, a distributed test for breast cancer recurrence, and other independent
laboratories.

Most of our current competitors are either publicly traded, or are divisions of publicly-traded companies,

and enjoy a number of competitive advantages over us, including:

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greater name and brand recognition, financial and human resources;

broader product lines;

larger sales forces and more established distributor networks;

substantial intellectual property portfolios;

larger and more established customer bases and relationships; and

better established, larger scale, and lower cost manufacturing capabilities.

We believe that the principal competitive factors in all of our target markets include:

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cost of capital equipment;

cost of consumables and supplies;

reputation among customers;

innovation in product offerings;

flexibility and ease-of-use;

accuracy and reproducibility of results; and

compatibility with existing laboratory processes, tools and methods.

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We believe that additional competitive factors specific to the diagnostics market include:

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breadth of clinical decisions that can be influenced by information generated by tests;

volume, quality, and strength of clinical and analytical validation data;

availability of reimbursement for testing services; and

economic benefit accrued to customers based on testing services enabled by products.

We cannot assure investors that our products will compete favorably or that we will be successful in the face

of increasing competition from new products and technologies introduced by our existing competitors or new
companies entering our markets. In addition, we cannot assure investors that our competitors do not have or will
not develop products or technologies that currently or in the future will enable them to produce competitive
products with greater capabilities or at lower costs than ours. Any failure to compete effectively could materially
and adversely affect our business, financial condition and operating results.

We have limited experience in marketing and selling our products, and if we are unable to successfully
commercialize our products, our business may be adversely affected.

We have limited experience marketing and selling our products. Our nCounter Analysis System was

introduced for sale in the research market in 2008, and was introduced for sale in the clinical laboratory market in
Europe and Israel in February 2013, and in the United States in November 2013. We sell our products through
our own sales force in North America and through a combination of our own sales force and distributors in
Europe, Middle East, Asia Pacific and South America. In the future, we intend to establish distributor
relationships in other parts of the world; however, we may not be able to market and sell our products effectively.

Our future sales of diagnostic products, including Prosigna, will depend in large part on our ability to
successfully establish an oncology sales force and to increase the scope of our marketing efforts. Because we
have limited experience in marketing and selling our products in the diagnostics market, our ability to forecast
demand, the infrastructure required to support such demand and the sales cycle to diagnostics customers is
unproven. If we do not build an efficient and effective sales force targeting this market, our business and
operating results will be adversely affected.

We may not be able to develop new products or enhance the capabilities of our systems to keep pace with
rapidly changing technology and customer requirements, which could have a material adverse effect on our
business and operating results.

Our success depends on our ability to develop new products and applications for our technology in existing

and new markets, while improving the performance and cost-effectiveness of our systems. New technologies,
techniques or products could emerge that might offer better combinations of price and performance than our
current or future products and systems. Existing markets for our products, including gene expression analysis,
single-cell analysis and copy number variation, as well as potential markets for our diagnostic product
candidates, are characterized by rapid technological change and innovation. It is critical to our success that we
anticipate changes in technology and customer requirements and to successfully introduce new, enhanced and
competitive technologies to meet our customers’ and prospective customers’ needs on a timely and cost-effective
basis. At the same time, however, we must carefully manage the introduction by us of new products. If customers
believe that such products will offer enhanced features or be sold for a more attractive price, they may delay
purchases until such products are available. We may also have excess or obsolete inventory of older products as
we transition to new products and our experience in managing product transitions is very limited. If we do not
successfully innovate and introduce new technology into our product lines or manage the transitions to new
product offerings, our revenues, results of operations and business will be adversely impacted.

Competitors may be able to respond more quickly and effectively than we can to new or changing
opportunities, technologies, standards or customer requirements. We anticipate that we will face increased
competition in the future as existing companies and competitors develop new or improved products and as new
companies enter the market with new technologies.

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New market opportunities may not develop as quickly as we expect, limiting our ability to successfully market
and sell our products.

The market for our products is new and evolving. Accordingly, we expect the application of our

technologies to emerging opportunities will take several years to develop and mature and we cannot be certain
that these market opportunities will develop as we expect. For example, in September 2012, we launched a single
cell gene expression application for our nCounter Analysis System, which applies our technology to, amongst
other things, improve single cell analytic workflow for gene expression analysis, and in July 2013, we launched
nCounter Elements, a new digital molecular barcoding chemistry that allows users to design their own
customized assays using standard sets of barcodes provided by us. The future growth of the market for these
products depends on many factors beyond our control, including recognition and acceptance of our applications
by the scientific community and the growth, prevalence and costs of competing methods of genomic analysis. If
the markets for nCounter Elements, single cell analysis or others do not develop as we expect, our business may
be adversely affected. In addition, we commercially launched Prosigna in Europe and Israel in February 2013
and we intend to offer Prosigna in other countries outside of the United States. Genomic testing for breast cancer
is not widely available outside of the United States and the market for such tests is new. The future growth of the
market for genomic breast cancer testing will depend on physicians’ acceptance of such testing and the
availability of reimbursement for such tests. Our success in these new markets will depend to a large extent on
our ability to successfully market, sell and establish reimbursement for products using our technologies. If we are
not able to successfully market and sell our products or to achieve the revenue or margins we expect, our
operating results may be harmed and we may not recover our product development and marketing expenditures.

We are dependent on single source suppliers for some of the components and materials used in our products,
and the loss of any of these suppliers could harm our business.

We rely on Precision System Science, Co., Ltd of Chiba, Japan, to build our nCounter Prep Station and
Korvis LLC of Corvallis, Oregon, to build our nCounter Digital Analyzer. Each of these contract manufacturers
are sole suppliers. Since our contracts with these instrument suppliers do not commit them to carry inventory or
make available any particular quantities, they may give other customers’ needs higher priority than ours, and we
may not be able to obtain adequate supplies in a timely manner or on commercially reasonable terms. We also
rely on sole suppliers for various components we use to manufacture our consumable products. We periodically
forecast our needs for such components and enter into standard purchase orders with them. If we were to lose
such suppliers, there can be no assurance that we will be able to identify or enter into agreements with alternative
suppliers on a timely basis on acceptable terms, if at all. If we should encounter delays or difficulties in securing
the quality and quantity of materials we require for our products our supply chain would be interrupted which
would adversely affect sales. If any of these events occur, our business and operating results could be harmed.

We may experience manufacturing problems or delays that could limit our growth or adversely affect our
operating results

Our consumable products are manufactured at our Seattle facility using complex processes, sophisticated

equipment and strict adherence to specifications and quality systems procedures. Any unforeseen manufacturing
problems, such as contamination of our facility, equipment malfunction, or failure to strictly follow procedures or
meet specifications, could result in delays or shortfalls in production of our consumable products. Identifying and
resolving the cause of any such manufacturing issues could require substantial time and resources. If we are
unable to keep up with demand for our products by successfully manufacturing and shipping our products in a
timely manner, our revenue could be impaired, market acceptance for our products could be adversely affected
and our customers might instead purchase our competitors’ products.

In addition, the introduction of new products may require the development of new manufacturing processes
and procedures. While all of our codesets are produced using the same basic processes, significant variations may
be required to meet product specifications. Developing such a process can be very time consuming, and any
unexpected difficulty in doing so could delay the introduction of a product.

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If our Seattle facility becomes unavailable or inoperable, we will be unable to continue manufacturing our
consumables or process sales orders, and our business will be harmed.

We manufacture our consumable products in our facility in Seattle, Washington. In addition, our Seattle
facility is the center for order processing, receipt of our prep station and digital analyzer manufactured by third-
party contract manufacturers and shipping products to customers. Our facility and the equipment we use to
manufacture our consumable products would be costly, and would require substantial lead time, to repair or
replace. Seattle is situated near active earthquake fault lines. The facility may be harmed or rendered inoperable
by natural or man-made disasters, including earthquakes and power outages, which may render it difficult or
impossible for us to produce our tests for some period of time. The inability to manufacture consumables or to
ship products to customers for even a short period of time may result in the loss of customers or harm our
reputation, and we may be unable to regain those customers in the future. Although we possess insurance for
damage to our property and the disruption of our business, this insurance, and in particular earthquake insurance,
which is limited, may not be sufficient to cover all of our potential losses and may not continue to be available to
us on acceptable terms, if at all.

We expect to generate a substantial portion of our revenue internationally and are subject to various risks
relating to our international activities which could adversely affect our operating results.

For the year ended December 31, 2013, approximately 30% of our revenue was generated from sales to
customers located outside of North America. We believe that a significant percentage of our future revenue will
come from international sources as we expand our overseas operations and develop opportunities in additional
areas. Engaging in international business involves a number of difficulties and risks, including:

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required compliance with existing and changing foreign regulatory requirements and laws;

required compliance with anti-bribery laws, such as the U.S. Foreign Corrupt Practices Act and U.K.
Bribery Act, data privacy requirements, labor laws and anti-competition regulations;

export or import restrictions;

various reimbursement and insurance regimes;

laws and business practices favoring local companies;

longer payment cycles and difficulties in enforcing agreements and collecting receivables through
certain foreign legal systems;

political and economic instability;

potentially adverse tax consequences, tariffs, customs charges, bureaucratic requirements and other
trade barriers;

difficulties and costs of staffing and managing foreign operations; and

difficulties protecting or procuring intellectual property rights.

As we expand internationally our results of operations and cash flows will become increasingly subject to

fluctuations due to changes in foreign currency exchange rates. Historically, most of our revenue has been
denominated in U.S. dollars, although we have sold our products and services in local currency outside of the
United States, principally the Euro. Our expenses are generally denominated in the currencies in which our
operations are located, which is primarily in the United States. As our operations in countries outside of the
United States grow, our results of operations and cash flows will be subject to fluctuations due to changes in
foreign currency exchange rates, which could harm our business in the future. For example, if the value of the
U.S. dollar increases relative to foreign currencies, in the absence of a corresponding change in local currency
prices, our revenue could be adversely affected as we convert revenue from local currencies to U.S. dollars.

If we dedicate significant resources to our international operations and are unable to manage these risks

effectively, our business, operating results and prospects will suffer.

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The enactment of legislation implementing changes in the U.S. taxation of international business activities or
the adoption of other tax reform policies could materially impact our future financial position and results of
operations.

Recent changes to U.S. tax laws, including limitations on the ability of taxpayers to claim and utilize foreign

tax credits and the deferral of certain tax deductions until earnings outside of the United States are repatriated to
the United States, as well as changes to U.S. tax laws that may be enacted in the future, could impact the tax
treatment of future foreign earnings. Should the scale of our international business activities expand, any changes
in the U.S. taxation of such activities could increase our worldwide effective tax rate and harm our future
financial position and results of operations.

Our ability to use net operating losses to offset future taxable income may be subject to certain limitations.

As of December 31, 2013, we had federal net operating loss carryforwards, or NOLs, to offset future taxable

income of approximately $92.6 million, which expire in various years beginning in 2023, if not utilized. A lack
of future taxable income would adversely affect our ability to utilize these NOLs. In addition, under Section 382
of the Internal Revenue Code, a corporation that undergoes an “ownership change” is subject to limitations on its
ability to utilize its NOLs to offset future taxable income. We may have already experienced one or more
ownership changes. Depending on the timing of any future utilization of our carryforwards, we may be limited as
to the amount that can be utilized each year as a result of such previous ownership changes. However, we do not
believe such limitations will cause our NOL and credit carryforwards to expire unutilized. In addition, future
changes in our stock ownership as well as other changes that may be outside of our control, could result in
additional ownership changes under Section 382 of the Internal Revenue Code. Our NOLs may also be impaired
under similar provisions of state law. We have recorded a full valuation allowance related to our NOLs and other
deferred tax assets due to the uncertainty of the ultimate realization of the future benefits of those assets.

Provisions of our debt instruments may restrict our ability to pursue our business strategies.

Our credit facility requires us, and any debt instruments we may enter into in the future may require us, to

comply with various covenants that limit our ability to, among other things:

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dispose of assets;

complete mergers or acquisitions;

incur indebtedness;

encumber assets;

pay dividends or make other distributions to holders of our capital stock;

• make specified investments;

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change certain key management personnel; and

engage in transactions with our affiliates.

These restrictions could inhibit our ability to pursue our business strategies. In addition, we are subject to a

financial covenant based on total revenue. If we default under our credit facility, and such event of default was
not cured or waived, the lenders could terminate commitments to lend and cause all amounts outstanding with
respect to the debt to be due and payable immediately, which in turn could result in cross defaults under other
debt instruments. Our assets and cash flow may not be sufficient to fully repay borrowings under all of our
outstanding debt instruments if some or all of these instruments are accelerated upon a default. We may incur
additional indebtedness in the future. For example, in January 2014, we entered into a non-binding letter of intent
for a term loan agreement with a lender which would allow us to refinance our existing credit facility and
potentially incur up to an aggregate of $45 million in term loan borrowings or up to an aggregate of
approximately $52 million if we elect to exercise in full an option to pay in kind a portion of the interest that
would accrue on the borrowings under the term loan agreement. The debt instruments governing such

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indebtedness could contain provisions that are as, or more, restrictive than our existing debt instruments. If we
are unable to repay, refinance or restructure our indebtedness when payment is due, the lenders could proceed
against the collateral granted to them to secure such indebtedness or force us into bankruptcy or liquidation.

Our future capital needs are uncertain and we may need to raise additional funds in the future.

We believe that our existing cash and cash equivalents, including the funds raised in our January 2014
public offering, together with funds available under our credit facility, will be sufficient to meet our anticipated
cash requirements for at least the next 12 months. However, we may need to raise substantial additional capital
to:

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expand the commercialization of our products;

fund our operations; and

further our research and development.

Our future funding requirements will depend on many factors, including:

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the cost and timing of establishing additional sales, marketing and distribution capabilities;

the cost of our research and development activities;

the cost and timing of regulatory clearances or approvals;

the effect of competing technological and market developments; and

the extent to which we acquire or invest in businesses, products and technologies, including new
licensing arrangements for new products, although we currently have no commitments or agreements
to complete any such transactions.

We cannot assure you that we will be able to obtain additional funds on acceptable terms, or at all. If we
raise additional funds by issuing equity or equity-linked securities, our stockholders may experience dilution.
Additional debt financing, if available, may involve additional covenants restricting our operations or our ability
to incur additional debt. Any debt or additional equity financing that we raise may contain terms that are not
favorable to us or our stockholders. If we raise additional funds through collaboration and licensing arrangements
with third parties, it may be necessary to relinquish some rights to our technologies or our products, or grant
licenses on terms that are not favorable to us. If we are unable to raise adequate funds, we may have to liquidate
some or all of our assets, or delay, reduce the scope of or eliminate some or all of our development programs.

If we do not have, or are not able to obtain, sufficient funds, we may have to delay development or

commercialization of our products or license to third parties the rights to commercialize products or technologies
that we would otherwise seek to commercialize. We also may have to reduce marketing, customer support or other
resources devoted to our products or cease operations. Any of these factors could harm our operating results.

Acquisitions or joint ventures could disrupt our business, cause dilution to our stockholders and otherwise
harm our business.

We may acquire other businesses, products or technologies as well as pursue strategic alliances, joint
ventures, technology licenses or investments in complementary businesses. We have not made any acquisitions
to date, and our ability to do so successfully is unproven. Any of these transactions could be material to our
financial condition and operating results and expose us to many risks, including:

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disruption in our relationships with customers, distributors or suppliers as a result of such a transaction;

unanticipated liabilities related to acquired companies;

difficulties integrating acquired personnel, technologies and operations into our existing business;

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diversion of management time and focus from operating our business to acquisition integration
challenges;

increases in our expenses and reductions in our cash available for operations and other uses; and

possible write-offs or impairment charges relating to acquired businesses.

Foreign acquisitions involve unique risks in addition to those mentioned above, including those related to

integration of operations across different cultures and languages, currency risks and the particular economic,
political and regulatory risks associated with specific countries.

Also, the anticipated benefit of any acquisition may not materialize. Future acquisitions or dispositions
could result in potentially dilutive issuances of our equity securities, the incurrence of debt, contingent liabilities
or amortization expenses or write-offs of goodwill, any of which could harm our financial condition. We cannot
predict the number, timing or size of future joint ventures or acquisitions, or the effect that any such transactions
might have on our operating results.

If we are unable to recruit, train and retain key personnel, we may not achieve our goals.

Our future success depends on our ability to recruit, train, retain and motivate key personnel, including our
senior management, research and development, manufacturing and sales and marketing personnel. Competition
for qualified personnel is intense, particularly in the Seattle, Washington area. Our growth depends, in particular,
on attracting, retaining and motivating highly-trained sales personnel with the necessary scientific background
and ability to understand our systems at a technical level to effectively identify and sell to potential new
customers. In particular, the commercial launch of Prosigna requires us to establish a dedicated oncology sales
force to fully optimize the breast cancer diagnostic market opportunity. We do not maintain fixed term
employment contracts or key man life insurance with any of our employees. Because of the complex and
technical nature of our products and the dynamic market in which we compete, any failure to attract, train, retain
and motivate qualified personnel could materially harm our operating results and growth prospects.

Undetected errors or defects in our products could harm our reputation, decrease market acceptance of our
products or expose us to product liability claims.

Our products may contain undetected errors or defects when first introduced or as new versions are released.

Disruptions or other performance problems with our products may damage our customers’ business and could
harm our reputation. If that occurs, we may incur significant costs, the attention of our key personnel could be
diverted, or other significant customer relations problems may arise. We may also be subject to warranty and
liability claims for damages related to errors or defects in our products. A material liability claim or other
occurrence that harms our reputation or decreases market acceptance of our products could harm our business
and operating results.

The sale and use of products or services based on our technologies, or activities related to our research and

clinical studies, could lead to the filing of product liability claims if someone were to allege that one of our
products contained a design or manufacturing defect which resulted in the failure to adequately perform the
analysis for which it was designed. A product liability claim could result in substantial damages and be costly and
time consuming to defend, either of which could materially harm our business or financial condition. We cannot
assure investors that our product liability insurance would adequately protect our assets from the financial impact
of defending a product liability claim. Any product liability claim brought against us, with or without merit, could
increase our product liability insurance rates or prevent us from securing insurance coverage in the future.

We face risks related to handling of hazardous materials and other regulations governing environmental
safety.

Our operations are subject to complex and stringent environmental, health, safety and other governmental

laws and regulations that both public officials and private individuals may seek to enforce. Our activities that are

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subject to these regulations include, among other things, our use of hazardous materials and the generation,
transportation and storage of waste. We could discover that we or an acquired business is not in material
compliance with these regulations. Existing laws and regulations may also be revised or reinterpreted, or new
laws and regulations may become applicable to us, whether retroactively or prospectively, that may have a
negative effect on our business and results of operations. It is also impossible to eliminate completely the risk of
accidental environmental contamination or injury to individuals. In such an event, we could be liable for any
damages that result, which could adversely affect our business.

Risks Related to Government Regulation and Diagnostic Product Reimbursement

Our “research use only” products for the research market could become subject to regulation as medical
devices by the FDA or other regulatory agencies in the future which could increase our costs and delay our
commercialization efforts, thereby materially and adversely affecting our business and results of operations.

In the United States, most of our products are currently labeled and sold for research use only, or RUO, and

not for the diagnosis or treatment of disease, and are sold to pharmaceutical and biotechnology companies,
academic institutions and research laboratories. Because such products are not intended for use in clinical practice
in diagnostics, and the products cannot include clinical or diagnostic claims, they are not subject to regulation by
the FDA as medical devices. In particular, while the FDA regulations require that RUO products be labeled, “For
Research Use Only. Not for use in diagnostic procedures,” the regulations do not subject such products to the
FDA’s pre- and post- market controls for medical devices. In November 2013, the FDA issued a final guidance on
RUO products, which, among other things, reaffirmed that a company may not make clinical or diagnostic claims
about an RUO product. Although not suggested in the final RUO guidance, if in the future the FDA modifies its
approach to regulating our products labeled for research use only, it could reduce our revenue or increase our costs
and adversely affect our business, prospects, results of operations or financial condition. In the event that the FDA
requires marketing authorization of our RUO products in the future, there can be no assurance that the FDA will
ultimately grant any clearance or approval requested by us in a timely manner, or at all.

In addition, we sell dual-use instruments with software that have both FDA-cleared functions and research
functions, for which FDA approval or clearance is not required. Dual-use instruments are subject to FDA regulation
since they are intended, at least in part, for use by customers performing clinical diagnostic testing. There is a risk
that the FDA could take enforcement action against a manufacturer for distributing dual-use instruments if the FDA
determines that approval or clearance was required for those functions for which FDA approval or clearance has not
been obtained, and the instruments are being sold off-label. There is also a risk that the FDA could broaden its
current regulatory enforcement of dual-use instruments through additional FDA oversight.

Our GPRs may be used by clinical laboratories to create Laboratory Developed Tests, which could in the
future be subject to regulation as medical devices, which could materially and adversely affect our business
and results of operations.

Recently, we launched nCounter Elements, a new digital molecular barcoding chemistry that allows users to
design their own customized assays using standard sets of barcodes provided by us with the laboratories’ choice
of oligonucleotide probes. nCounter Elements are considered GPRs by the FDA, that are Class I medical devices,
and we listed nCounter Elements with the FDA as GPRs in July 2013.

A clinical laboratory can use nCounter Elements to create what is called a Laboratory Developed Test.
Laboratory Developed Tests are diagnostic tests that are developed and performed by a laboratory and include
genetic tests and other tests for rare conditions. In June 2013, the Commissioner of the FDA stated that the FDA
intends to further regulate Laboratory Developed Tests; however, it is unclear whether, when and to what extent
the FDA will do so. Restrictions on Laboratory Developed Tests by the FDA could restrict the demand for our
products, including nCounter Elements. Additionally, compliance with additional regulatory burdens could be
time consuming and costly. If the FDA regulates Laboratory Developed Tests, such regulation could adversely
affect our prospects, results of operations and financial condition.

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Approval and/or clearance by the FDA and foreign regulatory authorities for our diagnostic tests will take
significant time and require significant research, development and clinical study expenditures and ultimately
may not succeed.

Before we begin to label and market our products for use as clinical diagnostics in the United States, thereby

subjecting them to FDA regulation as medical devices, unless an exemption applies, we are required to obtain
either prior 510(k) clearance or prior pre-market approval, or PMA, from the FDA. In September 2013, we
received FDA 510(k) clearance for Prosigna as a prognostic indicator for distant recurrence-free survival at 10
years in post-menopausal women with Stage I/II lymph node-negative or Stage II lymph node-positive (1–3
positive nodes) hormone receptor-positive breast cancer who have undergone surgery in conjunction with
locoregional treatment and consistent with standard of care. In the future we plan to submit a separate application
for approval of Prosigna to report intrinsic subtype and we expect that this application will require a PMA
supported by additional clinical studies. We intend to pursue additional intended uses for Prosigna, which may
require more burdensome regulatory processes than the 510(k) clearance process, including PMAs. Even if
granted, a 510(k) clearance or PMA approval for any future product would likely place substantial restrictions on
how our device is marketed or sold, and the FDA will continue to place considerable restrictions on our products,
including, but not limited to, quality system regulations, or QSR, registering manufacturing facilities, listing the
products with the FDA, and complying with labeling, marketing, complaint handling, adverse event and medical
device reporting requirements and corrections and removals. Obtaining FDA clearance or approval for
diagnostics can be expensive and uncertain, and generally takes from several months to several years, and
generally requires detailed and comprehensive scientific and clinical data. Notwithstanding the expense, these
efforts may never result in FDA approval or clearance. Even if we were to obtain regulatory approval or
clearance, it may not be for the uses we believe are important or commercially attractive, in which case we would
not be permitted to market our product for those uses.

Sales of our diagnostic products outside the United States are subject to foreign regulatory requirements
governing clinical studies, vigilance reporting, marketing approval, manufacturing, product licensing, pricing and
reimbursement. These regulatory requirements vary greatly from country to country. As a result, the time
required to obtain approvals outside the United States may differ from that required to obtain FDA approval, and
we may not be able to obtain foreign regulatory approvals on a timely basis or at all. Approval by the FDA does
not ensure approval by regulatory authorities in other countries, and approval by one foreign regulatory authority
does not ensure approval by regulatory authorities in other countries or by the FDA, and foreign regulatory
authorities could require additional testing. In addition, FDA regulates exports of medical devices. Failure to
comply with these regulatory requirements or to obtain required approvals could impair our ability to
commercialize our diagnostic products outside of the United States.

We expect to rely on third parties to conduct any future studies of our diagnostic products that may be
required by the FDA or other regulatory authorities, and those third parties may not perform satisfactorily.

We do not have the ability to independently conduct the clinical studies or other studies that may be
required to obtain FDA and other regulatory clearance or approval for our diagnostic products, including
Prosigna. Accordingly, we expect to rely on third parties, such as medical institutions and clinical investigators,
to conduct such studies. Our reliance on these third parties for clinical development activities will reduce our
control over these activities. These third-party contractors may not complete activities on schedule or conduct
studies in accordance with regulatory requirements or our study design. Our reliance on third parties that we do
not control will not relieve us of any applicable requirement to prepare, and ensure compliance with, various
procedures required under good clinical practices. If these third parties do not successfully carry out their
contractual duties or regulatory obligations or meet expected deadlines, if the third parties need to be replaced or
if the quality or accuracy of the data they obtain is compromised due to their failure to adhere to our clinical
protocols or regulatory requirements or for other reasons, our studies may be extended, delayed, suspended or
terminated, and we may not be able to obtain regulatory approval for our diagnostic products.

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We are subject to ongoing and extensive regulatory requirements, and our failure to comply with these
requirements could substantially harm our business.

Following our obtaining CE Mark in the EU and receipt of FDA 510(k) clearance in September 2013 for
Prosigna, we are subject to ongoing ISO and FDA obligations and continued regulatory oversight and review,
including routine inspections by EU Notified Bodies and by the FDA of our manufacturing facilities and
compliance with requirements such as ISO 13485 and quality system regulations, or QSRs, which establish
extensive requirements for quality assurance and control as well as manufacturing procedures; requirements
pertaining to the registration of our manufacturing facilities and the listing of our devices with the FDA;
continued complaint, adverse event and malfunction reporting; corrections and removals reporting; and labeling
and promotional requirements. The promotional claims we can make for Prosigna are limited to the cleared
indication. For instance, in the United States the following special conditions for use are listed in the intended
use: Prosigna is not intended for diagnosis, to predict or detect response to therapy or to help select the optimal
therapy for patients. We may also be subject to additional FDA post-marketing obligations. If we are not able to
maintain regulatory compliance, we may not be permitted to market our diagnostic products and/or may be
subject to enforcement by EU Competent Authorities and the FDA such as the issuance of warning or untitled
letters, fines, injunctions, and civil penalties; recall or seizure of products; operating restrictions; and criminal
prosecution. In addition, we may be subject to similar regulatory regimes of foreign jurisdictions as we continue
to commercialize our products in new markets. Adverse Notified Body, EU Competent Authority or FDA action
in any of these areas could significantly increase our expenses and limit our revenue and profitability.

If Medicare and other third-party payors in the United States and foreign countries do not approve
reimbursement for diagnostic tests enabled by our technology, the commercial success of our diagnostic
products would be compromised.

Successful commercialization of our diagnostic products depends, in large part, on the availability of

adequate reimbursement for testing services that our diagnostic products enable from government insurance
plans, managed care organizations and private insurance plans. There is significant uncertainty surrounding third-
party reimbursement for the use of tests that incorporate new technology, such as Prosigna. For example, the
American Medical Association, or AMA, has issued a new set of CPT codes for billing and reimbursement of
complex genomic tests that are intended to capture tests such as Prosigna and are divided into two categories of
unique codes, with the assignment of one category possibly leading to more rapid, and perhaps broader,
acceptance of Prosigna than the other. There can be no assurance which code Prosigna will receive, or if it
receives a code at all. If we are unable to obtain positive policy decisions from third-party payors approving
reimbursement for our tests at adequate levels, the commercial success of our products would be compromised
and our revenue would be significantly limited. Even if we do obtain reimbursement for our tests, Medicare,
Medicaid and private and other payors may withdraw their coverage policies, cancel their contracts with us at
any time, review and adjust the rate of reimbursement, require co-payments from patients or stop paying for our
tests, which would reduce revenue for testing services based on our technology, and indirectly, demand for
diagnostic products. In addition, insurers, including managed care organizations as well as government payors
such as Medicare and Medicaid, have increased their efforts to control the cost, utilization and delivery of
healthcare services, which may include decreased coverage or reduced reimbursement. From time to time,
Congress has considered and implemented changes to the Medicare fee schedules in conjunction with budgetary
legislation, and pricing and payment terms, including the possible requirement of a patient co-payment for
Medicare beneficiaries for tests covered by Medicare, and are subject to change at any time. Reductions in the
reimbursement rate of third-party payors have occurred and may occur in the future. Reductions in the prices at
which testing services based on our technology are reimbursed could have a negative impact on our revenue.

In many countries outside of the United States, various coverage, pricing and reimbursement approvals are

required. We expect that it will take several years to establish broad coverage and reimbursement for testing
services based on our products with payors in countries outside of the United States, and our efforts may not be
successful.

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We may be subject, directly or indirectly, to federal and state healthcare fraud and abuse laws and other
federal and state laws applicable to our marketing practices. If we are unable to comply, or have not complied,
with such laws, we could face substantial penalties.

As we begin commercializing Prosigna and any other potential diagnostic products in the United States, our

operations will be directly, or indirectly through our customers, subject to various federal and state fraud and
abuse laws, including, without limitation, the federal and state anti-kickback statutes and state and federal
marketing compliance laws and gift bans. These laws may impact, among other things, our proposed sales and
marketing and education programs and require us to implement additional internal systems for tracking certain
marketing expenditures and reporting them to government authorities. In addition, we may be subject to patient
privacy regulation by both the federal government and the states in which we conduct our business. The laws that
may affect our ability to operate include:

•

•

•

•

•

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the federal Anti-kickback Law and state anti-kickback prohibitions;

the federal physician self-referral prohibition, commonly known as the Stark Law, and the state
equivalents;

the federal Health Insurance Portability and Accountability Act of 1996, as amended;

the Medicare civil money penalty and exclusion requirements;

the federal False Claims Act civil and criminal penalties and state equivalents; and

state physician gift bans and marketing expenditure laws.

If our operations are found to be in violation of any of the laws described above or any other governmental

regulations that apply to us, we may be subject to penalties, including civil and criminal penalties, damages, fines
and the curtailment or restructuring of our operations, any of which could adversely affect our ability to operate
our business and our results of operations.

Healthcare policy changes, including legislation reforming the United States healthcare system, may have a
material adverse effect on our financial condition and results of operations.

The Patient Protection and Affordable Care Act, as amended by the Health Care and Education
Affordability Reconciliation Act, collectively, the PPACA, enacted in March 2010, makes changes that are
expected to significantly impact the pharmaceutical and medical device industries and clinical laboratories.
Beginning in 2013, each medical device manufacturer must pay a sales tax in an amount equal to 2.3% of the
price for which such manufacturer sells its medical devices. The new tax applies to our listed medical device
products, which include the nCounter Dx Analysis System, Prosigna in vitro diagnostic kits and nCounter
Elements GPRs. The PPACA also mandates a reduction in payments for clinical laboratory services paid under
the Medicare Clinical Laboratory Fee Schedule of 1.75% for the years 2011 through 2015 and a productivity
adjustment to the Clinical Laboratory Fee Schedule. These or any future proposed or mandated reductions in
payments may apply to some or all of the clinical laboratory tests that our customers use our technology to
deliver to Medicare beneficiaries, and may indirectly reduce demand for our products.

Other significant measures contained in the PPACA include coordination and promotion of research on

comparative clinical effectiveness of different technologies and procedures, initiatives to revise Medicare
payment methodologies, such as bundling of payments across the continuum of care by providers and physicians,
and initiatives to promote quality indicators in payment methodologies. The PPACA also includes significant
new fraud and abuse measures, including required disclosures of financial arrangements with physician
customers, lower thresholds for violations and increasing potential penalties for such violations. In addition, the
PPACA establishes an Independent Payment Advisory Board, or IPAB, to reduce the per capita rate of growth in
Medicare spending. The IPAB has broad discretion to propose policies to reduce health care expenditures, which
may have a negative impact on payment rates for services, including our tests. The IPAB proposals may impact
payments for clinical laboratory services that our customers use our technology to deliver beginning in 2016 and
for hospital services beginning in 2020, and may indirectly reduce demand for our products.

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In addition to the PPACA, the effect of which cannot presently be quantified, various healthcare reform

proposals have also emerged from federal and state governments. Changes in healthcare policy, such as the
creation of broad test utilization limits for diagnostic products in general or requirements that Medicare patients
pay for portions of clinical laboratory tests or services received, could substantially impact the sales of our tests,
increase costs and divert management’s attention from our business. Such co-payments by Medicare
beneficiaries for laboratory services were discussed as possible cost savings for the Medicare program as part of
the debt ceiling budget discussions in mid-2011 and may be enacted in the future. In addition, sales of our tests
outside of the United States will subject us to foreign regulatory requirements, which may also change over time.

We cannot predict whether future healthcare initiatives will be implemented at the federal or state level or in

countries outside of the United States in which we may do business, or the effect any future legislation or
regulation will have on us. The taxes imposed by the new federal legislation and the expansion in government’s
effect on the United States healthcare industry may result in decreased profits to us, lower reimbursements by
payors for our products or reduced medical procedure volumes, all of which may adversely affect our business,
financial condition and results of operations.

Risks Related to Intellectual Property

If we are unable to protect our intellectual property effectively, our business would be harmed.

We rely on patent protection as well as trademark, copyright, trade secret and other intellectual property
rights protection and contractual restrictions to protect our proprietary technologies, all of which provide limited
protection and may not adequately protect our rights or permit us to gain or keep any competitive advantage. As
of December 31, 2013, we owned or exclusively licensed seven issued U.S. patents and approximately 23
pending U.S. patent applications, including provisional and non-provisional filings. We also owned or licensed
approximately 73 pending and granted counterpart applications worldwide, including 22 country-specific
validations of four European patents. If we fail to protect our intellectual property, third parties may be able to
compete more effectively against us and we may incur substantial litigation costs in our attempts to recover or
restrict use of our intellectual property.

We cannot assure investors that any of our currently pending or future patent applications will result in
issued patents, and we cannot predict how long it will take for such patents to be issued. Further, we cannot
assure investors that other parties will not challenge any patents issued to us or that courts or regulatory agencies
will hold our patents to be valid or enforceable. We cannot guarantee investors that we will be successful in
defending challenges made against our patents and patent applications. Any successful third-party challenge to
our patents could result in the third party or the unenforceability or invalidity of such patents.

The patent positions of life sciences companies can be highly uncertain and involve complex legal and
factual questions for which important legal principles remain unresolved. No consistent policy regarding the
breadth of claims allowed in such companies’ patents has emerged to date in the United States. Furthermore, in
the biotechnology field, courts frequently render opinions that may affect the patentability of certain inventions
or discoveries, including opinions that may affect the patentability of methods for analyzing or comparing DNA.

In particular, the patent positions of companies engaged in development and commercialization of genomic
diagnostic tests, like Prosigna, are particularly uncertain. Various courts, including the U.S. Supreme Court, have
recently rendered decisions that impact the scope of patentability of certain inventions or discoveries relating to
genomic diagnostics. Specifically these decisions stand for the proposition that patent claims that recite laws of
nature (for example, the relationships between gene expression levels and the likelihood of risk of recurrence of
cancer) are not themselves patentable unless those patent claims have sufficient additional features that provide
practical assurance that the processes are genuine inventive applications of those laws rather than patent drafting
efforts designed to monopolize the law of nature itself. What constitutes a “sufficient” additional feature is
uncertain. Accordingly, this evolving case law in the United States may adversely impact our ability to obtain
new patents and may facilitate third-party challenges to our existing owned and licensed patents. One of our main

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areas of intellectual property, namely patents we license directed to the use of gene expression markers as part of
genomic diagnostic tests, may be affected by these decisions.

The laws of some non-U.S. countries do not protect intellectual property rights to the same extent as the

laws of the United States, and many companies have encountered significant problems in protecting and
defending such rights in foreign jurisdictions. The legal systems of certain countries, particularly certain
developing countries, do not favor the enforcement of patents and other intellectual property protection,
particularly those relating to biotechnology, which could make it difficult for us to stop the infringement of our
patents. Proceedings to enforce our patent rights in foreign jurisdictions could result in substantial cost and divert
our efforts and attention from other aspects of our business.

Changes in either the patent laws or in interpretations of patent laws in the United States or other countries

may diminish the value of our intellectual property. We cannot predict the breadth of claims that may be allowed
or enforced in our patents or in third-party patents. For example:

• We might not have been the first to make the inventions covered by each of our pending patent

applications.

• We might not have been the first to file patent applications for these inventions.

• Others may independently develop similar or alternative products and technologies or duplicate any of

our products and technologies.

•

It is possible that our pending patent applications will not result in issued patents, and even if they issue
as patents, they may not provide a basis for commercially viable products, may not provide us with any
competitive advantages, or may be challenged and invalidated by third parties.

• We may not develop additional proprietary products and technologies that are patentable.

• The patents of others may have an adverse effect on our business.

• We apply for patents covering our products and technologies and uses thereof, as we deem appropriate.
However, we may fail to apply for patents on important products and technologies in a timely fashion
or at all.

In addition to pursuing patents on our technology, we take steps to protect our intellectual property and

proprietary technology by entering into confidentiality agreements and intellectual property assignment
agreements with our employees, consultants, corporate partners and, when needed, our advisors. Such
agreements may not be enforceable or may not provide meaningful protection for our trade secrets or other
proprietary information in the event of unauthorized use or disclosure or other breaches of the agreements, and
we may not be able to prevent such unauthorized disclosure. Monitoring unauthorized disclosure is difficult, and
we do not know whether the steps we have taken to prevent such disclosure are, or will be, adequate. If we were
to enforce a claim that a third party had illegally obtained and was using our trade secrets, it would be expensive
and time consuming, and the outcome would be unpredictable. In addition, courts outside the United States may
be less willing to protect trade secrets.

In addition, competitors could purchase our products and attempt to replicate some or all of the competitive
advantages we derive from our development efforts, willfully infringe our intellectual property rights, design around
our protected technology or develop their own competitive technologies that fall outside of our intellectual property
rights. If our intellectual property is not adequately protected so as to protect our market against competitors’
products and methods, our competitive position could be adversely affected, as could our business.

We have not yet registered certain of our trademarks, including “Prosigna,” in all of our potential markets. If

we apply to register these trademarks, our applications may not be allowed for registration, and our registered
trademarks may not be maintained or enforced. In addition, opposition or cancellation proceedings may be filed
against our trademark applications and registrations, and our trademarks may not survive such proceedings. If we

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do not secure registrations for our trademarks, we may encounter more difficulty in enforcing them against third
parties than we otherwise would.

To the extent our intellectual property, including licensed intellectual property, offers inadequate protection,

or is found to be invalid or unenforceable, we would be exposed to a greater risk of direct competition. If our
intellectual property does not provide adequate protection against our competitors’ products, our competitive
position could be adversely affected, as could our business. Both the patent application process and the process of
managing patent disputes can be time consuming and expensive.

We depend on certain technologies that are licensed to us. We do not control these technologies and any loss
of our rights to them could prevent us from selling our products.

We rely on licenses in order to be able to use various proprietary technologies that are material to our
business, including our core digital molecular barcoding technology licensed from the Institute for Systems
Biology and technology relating to Prosigna licensed from Bioclassifier, LLC. We do not own the patents that
underlie these licenses. Our rights to use these technologies and employ the inventions claimed in the licensed
patents are subject to the continuation of and compliance with the terms of those licenses.

In some cases, we do not control the prosecution, maintenance, or filing of the patents to which we hold
licenses, or the enforcement of these patents against third parties. Some of our patents and patent applications
were either acquired from another company who acquired those patents and patent applications from yet another
company, or are licensed from a third party. Thus, these patents and patent applications are not written by us or
our attorneys, and we did not have control over the drafting and prosecution. The former patent owners and our
licensors might not have given the same attention to the drafting and prosecution of these patents and
applications as we would have if we had been the owners of the patents and applications and had control over the
drafting and prosecution. We cannot be certain that drafting or prosecution of the licensed patents and patent
applications by the licensors have been or will be conducted in compliance with applicable laws and regulations
or will result in valid and enforceable patents and other intellectual property rights.

Enforcement of our licensed patents or defense of any claims asserting the invalidity of these patents is
often subject to the control or cooperation of our licensors. Certain of our licenses contain provisions that allow
the licensor to terminate the license upon specific conditions. Our rights under the licenses are subject to our
continued compliance with the terms of the license, including the payment of royalties due under the license.
Because of the complexity of our products and the patents we have licensed, determining the scope of the license
and related royalty obligation can be difficult and can lead to disputes between us and the licensor. An
unfavorable resolution of such a dispute could lead to an increase in the royalties payable pursuant to the license
or termination of the license. If a licensor believed we were not paying the royalties due under the license or were
otherwise not in compliance with the terms of the license, the licensor might attempt to revoke the license. If
such an attempt were successful, we might be barred from producing and selling some or all of our products.

In addition, certain of the patents we have licensed relate to technology that was developed with U.S.

government grants. Federal regulations impose certain domestic manufacturing requirements with respect to
some of our products embodying these patents.

We may be involved in lawsuits to protect or enforce our patents and proprietary rights, to determine the
scope, coverage and validity of others’ proprietary rights, or to defend against third-party claims of intellectual
property infringement, any of which could be time-intensive and costly and may adversely impact our business
or stock price.

We have received notices of claims of infringement and misappropriation or misuse of other parties’
proprietary rights in the past and may from time to time receive additional notices. Some of these claims may
lead to litigation. We cannot assure investors that we will prevail in such actions, or that other actions alleging
misappropriation or misuse by us of third-party trade secrets, infringement by us of third-party patents and

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trademarks or other rights, or the validity of our patents, trademarks or other rights, will not be asserted or
prosecuted against us.

Litigation may be necessary for us to enforce our patent and proprietary rights or to determine the scope,
coverage and validity of the proprietary rights of others. Litigation could result in substantial legal fees and could
adversely affect the scope of our patent protection. The outcome of any litigation or other proceeding is
inherently uncertain and might not be favorable to us, and we might not be able to obtain licenses to technology
that we require. Even if such licenses are obtainable, they may not be available at a reasonable cost. We could
therefore incur substantial costs related to royalty payments for licenses obtained from third parties, which could
negatively affect our gross margins. Further, we could encounter delays in product introductions, or interruptions
in product sales, as we develop alternative methods or products. In addition, if we resort to legal proceedings to
enforce our intellectual property rights or to determine the validity, scope and coverage of the intellectual
property or other proprietary rights of others, the proceedings could be burdensome and expensive, even if we
were to prevail. Any litigation that may be necessary in the future could result in substantial costs and diversion
of resources and could have a material adverse effect on our business, operating results or financial condition.

As we move into new markets and applications for our products, incumbent participants in such markets
may assert their patents and other proprietary rights against us as a means of slowing our entry into such markets
or as a means to extract substantial license and royalty payments from us. Our competitors and others may now
and in the future have significantly larger and more mature patent portfolios than we currently have. In addition,
future litigation may involve patent holding companies or other adverse patent owners who have no relevant
product revenue and against whom our own patents may provide little or no deterrence or protection. Therefore,
our commercial success may depend in part on our non-infringement of the patents or proprietary rights of third
parties. We are aware of a third party, Genomic Health, Inc., that has issued patents and pending patent
applications in the United States, Europe and other jurisdictions that claim methods of using certain genes that
are included in Prosigna. We believe that Prosigna does not infringe any valid issued claim. Numerous
significant intellectual property issues have been litigated, and will likely continue to be litigated, between
existing and new participants in our existing and targeted markets and competitors may assert that our products
infringe their intellectual property rights as part of a business strategy to impede our successful entry into those
markets. Third parties may assert that we are employing their proprietary technology without authorization. In
addition, our competitors and others may have patents or may in the future obtain patents and claim that use of
our products infringes these patents. We could incur substantial costs and divert the attention of our management
and technical personnel in defending against any of these claims. Parties making claims against us may be able to
obtain injunctive or other relief, which could block our ability to develop, commercialize and sell products, and
could result in the award of substantial damages against us. In the event of a successful claim of infringement
against us, we may be required to pay damages and obtain one or more licenses from third parties, or be
prohibited from selling certain products. We may not be able to obtain these licenses at a reasonable cost, if at
all. We could therefore incur substantial costs related to royalty payments for licenses obtained from third parties,
which could negatively affect our gross margins. In addition, we could encounter delays in product introductions
while we attempt to develop alternative methods or products to avoid infringing third-party patents or proprietary
rights. Defense of any lawsuit or failure to obtain any of these licenses on favorable terms could prevent us from
commercializing products, and the prohibition of sale of any of our products could materially affect our ability to
grow and gain market acceptance for our products.

Furthermore, because of the substantial amount of discovery required in connection with intellectual
property litigation, there is a risk that some of our confidential information could be compromised by disclosure
during this type of litigation. In addition, during the course of this kind of litigation, there could be public
announcements of the results of hearings, motions or other interim proceedings or developments. If securities
analysts or investors perceive these results to be negative, it could have a substantial adverse effect on the price
of our common stock.

In addition, our agreements with some of our suppliers, distributors, customers and other entities with whom

we do business require us to defend or indemnify these parties to the extent they become involved in

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infringement claims against us, including the claims described above. We could also voluntarily agree to defend
or indemnify third parties in instances where we are not obligated to do so if we determine it would be important
to our business relationships. If we are required or agree to defend or indemnify any of these third parties in
connection with any infringement claims, we could incur significant costs and expenses that could adversely
affect our business, operating results, or financial condition.

We may be subject to damages resulting from claims that we or our employees have wrongfully used or
disclosed alleged trade secrets of our employees’ former employers.

Many of our employees were previously employed at universities or other life sciences companies,

including our competitors or potential competitors. Although no claims against us are currently pending, we may
be subject to claims that these employees or we have inadvertently or otherwise used or disclosed trade secrets or
other proprietary information of their former employers. Litigation may be necessary to defend against these
claims. If we fail in defending such claims, in addition to paying monetary damages, we may lose valuable
intellectual property rights. A loss of key research personnel work product could hamper or prevent our ability to
commercialize certain potential products, which could severely harm our business. Even if we are successful in
defending against these claims, litigation could result in substantial costs and be a distraction to management.

Our products contain third-party open source software components, and failure to comply with the terms of
the underlying open source software licenses could restrict our ability to sell our products.

Our products contain software tools licensed by third-party authors under “open source” licenses. Use and

distribution of open source software may entail greater risks than use of third-party commercial software, as open
source licensors generally do not provide warranties or other contractual protections regarding infringement
claims or the quality of the code. Some open source licenses contain requirements that we make available source
code for modifications or derivative works we create based upon the type of open source software we use. If we
combine our proprietary software with open source software in a certain manner, we could, under certain open
source licenses, be required to release the source code of our proprietary software to the public. This would allow
our competitors to create similar products with less development effort and time and ultimately could result in a
loss of product sales.

Although we monitor our use of open source software to avoid subjecting our products to conditions we do

not intend, the terms of many open source licenses have not been interpreted by U.S. courts, and there is a risk
that these licenses could be construed in a way that could impose unanticipated conditions or restrictions on our
ability to commercialize our products. Moreover, we cannot assure investors that our processes for controlling
our use of open source software in our products will be effective. If we are held to have breached the terms of an
open source software license, we could be required to seek licenses from third parties to continue offering our
products on terms that are not economically feasible, to re-engineer our products, to discontinue the sale of our
products if re-engineering could not be accomplished on a timely basis, or to make generally available, in source
code form, our proprietary code, any of which could adversely affect our business, operating results, and
financial condition.

We use third-party software that may be difficult to replace or cause errors or failures of our products that
could lead to lost customers or harm to our reputation.

We use software licensed from third parties in our products. In the future, this software may not be available
to us on commercially reasonable terms, or at all. Any loss of the right to use any of this software could result in
delays in the production of our products until equivalent technology is either developed by us, or, if available, is
identified, obtained and integrated, which could harm our business. In addition, any errors or defects in third-
party software, or other third-party software failures could result in errors, defects or cause our products to fail,
which could harm our business and be costly to correct. Many of these providers attempt to impose limitations on
their liability for such errors, defects or failures, and if enforceable, we may have additional liability to our
customers or third-party providers that could harm our reputation and increase our operating costs.

-51-

We will need to maintain our relationships with third-party software providers and to obtain software from

such providers that does not contain any errors or defects. Any failure to do so could adversely impact our ability
to deliver reliable products to our customers and could harm our results of operations.

Risks Related to Our Common Stock

The price of our common stock may be volatile, and you could lose all or part of your investment.

The trading price of our common stock has fluctuated and may continue to fluctuate substantially. Since

shares of our common stock were sold in our initial public offering in June 2013 at a price of $10.00 per share,
the reported high and low sales prices of our common stock ranged from $22.44 to $7.01 through March 15,
2014. The trading price of our common stock depends on a number of factors, including those described in this
“Risk Factors” section, many of which are beyond our control and may not be related to our operating
performance. These fluctuations could cause you to lose all or part of your investment in our common stock since
you might be unable to sell your shares at or above the price you paid. Factors that could cause fluctuations in the
trading price of our common stock include the following:

•

•

•

•

•

•

•

actual or anticipated quarterly variation in our results of operations or the results of our competitors;

announcements by us or our competitors of new products, significant contracts, commercial
relationships or capital commitments;

failure to obtain or delays in obtaining product approvals or clearances from the FDA or foreign
regulators;

adverse regulatory or reimbursement announcements;

issuance of new or changed securities analysts’ reports or recommendations for our stock;

developments or disputes concerning our intellectual property or other proprietary rights;

commencement of, or our involvement in, litigation;

• market conditions in the research and diagnostics markets;

• manufacturing disruptions;

•

•

•

•

•

•

any future sales of our common stock or other securities;

any change to the composition of the board of directors or key personnel;

expiration of contractual lock-up agreements with our executive officers, directors and security
holders;

announcements by us or our competitors of significant acquisitions, strategic partnerships, joint
ventures or capital commitments;

general economic conditions and slow or negative growth of our markets; and

the other factors described in this “Risk Factors” section.

The stock market in general, and market prices for the securities of life sciences and diagnostic companies

like ours in particular, have from time to time experienced volatility that often has been unrelated to the operating
performance of the underlying companies. These broad market and industry fluctuations may adversely affect the
market price of our common stock, regardless of our operating performance. In several recent situations where
the market price of a stock has been volatile, holders of that stock have instituted securities class action litigation
against the company that issued the stock. If any of our stockholders were to bring a lawsuit against us, the
defense and disposition of the lawsuit could be costly and divert the time and attention of our management and
harm our operating results.

-52-

An active trading market for our common stock may not be sustained.

Until recently, there has been no public market for our common stock. Although our common stock is listed

on The NASDAQ Global Market, the market for our shares has demonstrated varying levels of trading activity.
Furthermore, the current level of trading may not be sustained in the future. The lack of an active market for our
common stock may impair investors’ ability to sell their shares at the time they wish to sell them or at a price that
they consider reasonable, may reduce the fair market value of their shares and may impair our ability to raise
capital.

If securities or industry analysts do not publish research reports about our business, or if they issue an adverse
opinion about our business, our stock price and trading volume could decline.

The trading market for our common stock will be influenced by the research and reports that industry or
securities analysts publish about us or our business. If one or more of the analysts who cover us issues an adverse
opinion about our company, our stock price would likely decline. If one or more of these analysts ceases
coverage of us or fails to regularly publish reports on us, we could lose visibility in the financial markets, which
in turn could cause our stock price or trading volume to decline.

Future sales of our common stock in the public market could cause our stock price to fall.

Our stock price could decline as a result of sales of a large number of shares of our common stock or the

perception that these sales could occur. These sales, or the possibility that these sales may occur, also might
make it more difficult for us to sell equity securities in the future at a time and at a price that we deem
appropriate.

Holders of approximately 7.4 million shares (including shares underlying outstanding warrants), or

approximately 41%, of our outstanding shares, have rights, subject to some conditions, to require us to file
registration statements covering the sale of their shares or to include their shares in registration statements that
we may file for ourselves or other stockholders. We have also registered the offer and sale of all shares of
common stock that we may issue under our equity compensation plans.

In addition, in the future, we may issue additional shares of common stock or other equity or debt securities

convertible into common stock in connection with a financing, acquisition, litigation settlement, employee
arrangements or otherwise. Any such issuance could result in substantial dilution to our existing stockholders and
could cause our stock price to decline.

Our principal stockholders and management own a significant percentage of our stock and will be able to
exercise significant influence over matters subject to stockholder approval.

Our executive officers, directors and principal stockholders, together with their respective affiliates,
beneficially owned approximately 48.3% of our outstanding common stock as of March 15, 2014. Accordingly,
our executive officers, directors and principal stockholders will effectively be able to determine the composition
of the board of directors, approve all matters requiring stockholder approval, including mergers and other
business combinations, and continue to have significant influence over our operations. This concentration of
ownership could have the effect of delaying or preventing a change in our control or otherwise discouraging a
potential acquirer from attempting to obtain control of us, which in turn could have a material adverse effect on
our stock price and may prevent attempts by our stockholders to replace or remove the board of directors or
management.

-53-

Our management team has broad discretion to use the net proceeds from our initial public offering and our
January 2014 public offering and its investment of these proceeds may not yield a favorable return. We may
invest the proceeds of these offerings in ways with which investors disagree.

We have broad discretion as to how to spend and invest the proceeds from our initial public offering and our

January 2014 public offering, and we may spend or invest these proceeds in a way with which our stockholders
disagree. Accordingly, investors will need to rely on our judgment with respect to the use of these proceeds and
these uses may not yield a favorable return to our stockholders. In addition, until the net proceeds are used, they
may be placed in investments that do not produce significant income or that may lose value.

Anti-takeover provisions in our charter documents and under Delaware or Washington law could make an
acquisition of us difficult, limit attempts by our stockholders to replace or remove our current management
and limit our stock price.

Provisions of our certificate of incorporation and bylaws may delay or discourage transactions involving an

actual or potential change in our control or change in our management, including transactions in which
stockholders might otherwise receive a premium for their shares, or transactions that our stockholders might
otherwise deem to be in their best interests. Therefore, these provisions could adversely affect the price of our
stock. Among other things, the certificate of incorporation and bylaws:

•

•

•

•

•

•

•

•

•

•

permit the board of directors to issue up to 15,000,000 shares of preferred stock, with any rights,
preferences and privileges as they may designate;

provide that the authorized number of directors may be changed only by resolution of the board of
directors;

provide that all vacancies, including newly-created directorships, may, except as otherwise required by
law, be filled by the affirmative vote of a majority of directors then in office, even if less than a
quorum;

divide the board of directors into three classes;

provide that a director may only be removed from the board of directors by the stockholders for cause;

require that any action to be taken by our stockholders must be effected at a duly called annual or
special meeting of stockholders and may not be taken by written consent;

provide that stockholders seeking to present proposals before a meeting of stockholders or to nominate
candidates for election as directors at a meeting of stockholders must provide notice in writing in a
timely manner, and meet specific requirements as to the form and content of a stockholder’s notice;

prevent cumulative voting rights (therefore allowing the holders of a plurality of the shares of common
stock entitled to vote in any election of directors to elect all of the directors standing for election, if
they should so choose);

provide that special meetings of our stockholders may be called only by the chairman of the board, our
chief executive officer or by the board of directors; and

provide that stockholders are permitted to amend the bylaws only upon receiving at least two-thirds of
the total votes entitled to be cast by holders of all outstanding shares then entitled to vote generally in
the election of directors, voting together as a single class.

In addition, because we are incorporated in Delaware, we are governed by the provisions of Section 203 of
the Delaware General Corporation Law, which generally prohibits a Delaware corporation from engaging in any
of a broad range of business combinations with any “interested” stockholder for a period of three years following
the date on which the stockholder became an “interested” stockholder. Likewise, because our principal executive
offices are located in Washington, the anti-takeover provisions of the Washington Business Corporation Act may
apply to us under certain circumstances now or in the future. These provisions prohibit a “target corporation”

-54-

from engaging in any of a broad range of business combinations with any stockholder constituting an “acquiring
person” for a period of five years following the date on which the stockholder became an “acquiring person.”

We are an “emerging growth company,” and any decision on our part to comply only with certain reduced
reporting and disclosure requirements applicable to emerging growth companies could make our common
stock less attractive to investors.

We are an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act, or the JOBS
Act, enacted in April 2012, and, for as long as we continue to be an “emerging growth company,” we may choose
to take advantage of exemptions from various reporting requirements applicable to other public companies but
not to “emerging growth companies,” including, but not limited to, not being required to have our independent
registered public accounting firm audit our internal control over financial reporting under Section 404, reduced
disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and
exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and
stockholder approval of any golden parachute payments not previously approved. We could be an “emerging
growth company” until December 31, 2018, although, if we have more than $1.0 billion in annual revenue, if the
market value of our common stock that is held by non-affiliates exceeds $700 million as of June 30 of any year,
or we issue more than $1.0 billion of non-convertible debt over a three-year period before the end of that five-
year period, we would cease to be an “emerging growth company” as of the following December 31. We cannot
predict if investors will find our common stock less attractive if we choose to rely on these exemptions. If some
investors find our common stock less attractive as a result of any choices to reduce future disclosure, there may
be a less active trading market for our common stock and our stock price may be more volatile.

As an “emerging growth company” the JOBS Act allows us to delay adoption of new or revised accounting

pronouncements applicable to public companies until such pronouncements are made applicable to private
companies. We have elected to use this extended transition period under the JOBS Act. As a result, our financial
statements may not be comparable to the financial statements of issuers who are required to comply with the
effective dates for new or revised accounting standards that are applicable to public companies, which may make
our common stock less attractive to investors.

Complying with the laws and regulations affecting public companies will increase our costs and the demands
on management and could harm our operating results.

As a public company, and particularly after we cease to be an “emerging growth company,” we will incur

significant legal, accounting and other expenses that we did not incur as a private company. In addition, the
Sarbanes-Oxley Act and rules subsequently implemented by the SEC and The NASDAQ Global Market impose
numerous requirements on public companies, including requiring changes in corporate governance practices.
Also, the Exchange Act requires, among other things, that we file annual, quarterly and current reports with
respect to our business and operating results. Our management and other personnel will need to devote a
substantial amount of time to compliance with these laws and regulations. These burdens may increase as new
legislation is passed and implemented, including any new requirements that the Dodd-Frank Wall Street Reform
and Consumer Protection Act of 2010 may impose on public companies. These requirements have increased and
will continue to increase our legal, accounting, and financial compliance costs and have made and will continue
to make some activities more time consuming and costly. For example, we expect these rules and regulations to
make it more difficult and more expensive for us to obtain director and officer liability insurance, and in the
future we may be required to accept reduced policy limits and coverage or to incur substantial costs to maintain
the same or similar coverage. These rules and regulations could also make it more difficult for us to attract and
retain qualified persons to serve on our board of directors or our board committees or as executive officers.

The Sarbanes-Oxley Act requires, among other things, that we assess the effectiveness of our internal

control over financial reporting annually and the effectiveness of our disclosure controls and procedures
quarterly. In particular, beginning January 1, 2014, Section 404 of the Sarbanes-Oxley Act, or Section 404,
requires us to perform system and process evaluation and testing of our internal control over financial reporting

-55-

to allow management to report on, and our independent registered public accounting firm potentially to attest to,
the effectiveness of our internal control over financial reporting. As an “emerging growth company,” we expect
to avail ourselves of the exemption from the requirement that our independent registered public accounting firm
attest to the effectiveness of our internal control over financial reporting under Section 404. However, we may no
longer avail ourselves of this exemption when we cease to be an “emerging growth company.” When our
independent registered public accounting firm is required to undertake an assessment of our internal control over
financial reporting, the cost of our compliance with Section 404 will correspondingly increase. Our compliance
with applicable provisions of Section 404 will require that we incur substantial accounting expense and expend
significant management time on compliance-related issues as we implement additional corporate governance
practices and comply with reporting requirements. Moreover, if we are not able to comply with the requirements
of Section 404 applicable to us in a timely manner, or if we or our independent registered public accounting firm
identifies deficiencies in our internal control over financial reporting that are deemed to be material weaknesses,
the market price of our stock could decline and we could be subject to sanctions or investigations by the SEC or
other regulatory authorities, which would require additional financial and management resources.

Furthermore, investor perceptions of our company may suffer if deficiencies are found, and this could cause
a decline in the market price of our stock. Irrespective of compliance with Section 404, any failure of our internal
control over financial reporting could have a material adverse effect on our stated operating results and harm our
reputation. If we are unable to implement these requirements effectively or efficiently, it could harm our
operations, financial reporting, or financial results and could result in an adverse opinion on our internal control
over financial reporting from our independent registered public accounting firm.

Item 1B. Unresolved Staff Comments

None.

Item 2.

Properties

We lease approximately 42,000 square feet of office and laboratory space in two separate buildings in
Seattle, Washington, under leases that expire in August 2016, subject to five-year options to renew. We currently
pay a total of approximately $187,000 per month in base rent, and the landlords hold letters of credit or security
deposits equal to a total of approximately $188,000. We believe that our existing facilities are adequate to meet
our business requirements for the near-term and that additional space will be available on commercially
reasonable terms, if required.

Item 3.

Legal Proceedings

We are not engaged in any material legal proceedings. From time to time, we may become involved in

litigation relating to claims arising from the ordinary course of business.

On September 30, 2013, we settled lawsuits filed by Fluidigm Corporation and its subsidiary Fluidigm
Singapore Pte Ltd filed in the U.S. District Court for the Northern District of California and in the High Court of
Singapore alleging substantially similar claims relating to false advertising, unfair competition and unlawful
trade practices. As part of the settlement agreement, we agreed to remove references to a comparative study of
our nCounter Single Cell Assay with Fluidigm’s BioMark system from our marketing materials, website, and
promotional activities and to stop using those materials. On October 22, 2013, the case in the U.S. District Court
of the Northern District of California was dismissed with prejudice, and on October 29, 2013, the case in the
High Court of Singapore was dismissed with prejudice.

Item 4. Mine Safety Disclosures

Not applicable.

-56-

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities

Market Information

Our common stock is traded on The NASDAQ Global Market under the symbol “NSTG.” Trading of our
common stock commenced on June 26, 2013 in connection with our initial public offering. The following table
sets forth, for the periods indicated, the high and low sales prices for our common stock as reported on The
NASDAQ Global Market.

Year ended December 31, 2013

High

Low

Second quarter (beginning June 26, 2013) . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$
$

9.90
14.10
18.09

$
$
$

7.81
7.01
8.64

Holders

As of March 15, 2014, there were approximately 70 holders of record of our common stock. The actual

number of stockholders is greater than this number of record holders and includes stockholders who are
beneficial owners but whose shares are held in street name by brokers and other nominees.

Dividends

We have never declared or paid any cash dividends on our common stock or any other securities. We
anticipate that we will retain all available funds and any future earnings, if any, for use in the operation of our
business and do not anticipate paying cash dividends in the foreseeable future. In addition, our credit facility
materially restricts, and future debt instruments we issue may materially restrict, our ability to pay dividends on
our common stock. Payment of future cash dividends, if any, will be at the discretion of the board of directors
after taking into account various factors, including our financial condition, operating results, current and
anticipated cash needs, the requirements of current or then-existing debt instruments and other factors the board
of directors deems relevant.

-57-

Performance Graph

The following graph compares the performance of our common stock for the periods indicated with the

performance of the NASDAQ Composite Index and the NASDAQ Medical Equipment Index. This graph
assumes an investment of $100 on June 26, 2013 in each of our common stock, the NASDAQ Composite Index
and the NASDAQ Medical Equipment Index, and assumes reinvestment of dividends, if any. The stock price
performance shown on the graph below is not necessarily indicative of future stock price performance.

Use of Proceeds

On June 25, 2013, our registration statement on Form S-1 (No. 333-188704) was declared effective for our

initial public offering, and on July 1, 2013 we consummated the initial public offering consisting of 5,400,000
shares of our common stock for $10.00 per share. As a result of the offering, we received total net proceeds of
approximately $46.8 million, after deducting total expenses of $7.2 million, consisting of underwriting discounts
and commissions of $3.8 million and offering-related expenses of approximately $3.4 million. No payments for
such expenses were made directly or indirectly to (i) any of our officers or directors or their associates, (ii) any
persons owning 10% or more of any class of our equity securities, or (iii) any of our affiliates. There has been no
material change in the planned use of proceeds from our initial public offering from that described in the final
Prospectus dated June 25, 2013 filed with the SEC pursuant to Rule 424(b)(4).

Recent Sales of Unregistered Securities

In 2013, we granted stock options under our 2004 Plan to purchase 314,524 shares of our common stock to
certain of our employees and a director at exercise prices ranging from $6.72 to $8.96 per share. In addition, in
2013, we granted stock options under our 2013 Plan to purchase 11,686 shares of our common stock to a director
at an exercise price of $10.00 per share. During 2013, we issued an aggregate of 171,302 shares of common stock
to our employees and a director pursuant to the exercise of stock options for cash consideration with aggregate
exercise proceeds of approximately $372,567. These issuances were undertaken in reliance upon the exemption
from registration requirements available under Rule 701 of the Securities Act.

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Item 6.

Selected Financial Data

The following selected financial data is derived from our audited financial statements and should be read in
conjunction with, and is qualified in its entirety by, Item 7, “Management’s Discussion and Analysis of Financial
Condition and Results of Operations,” and Item 8, “Financial Statements and Supplementary Data.” contained
elsewhere in this Annual Report on Form 10-K. The selected Consolidated Statements of Operations data for the
years ended December 31, 2013, 2012 and 2011 and Consolidated Balance Sheet data as of December 31, 2013
and 2012 have been derived from our audited consolidated financial statements appearing elsewhere in this
Annual Report on Form 10-K. The selected Consolidated Statements of Operations data for the years ended
December 31, 2010 and 2009 and Consolidated Balance Sheet data as of December 31, 2011, 2010 and 2009
have been derived from our audited consolidated financial statements that are not included in this Annual Report
on Form 10-K. Historical results are not necessarily indicative of future results.

Consolidated Statements of Operations:
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Costs and expenses:
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development
. . . . . . . . . . . . . . . . . . . .
Selling, general and administrative . . . . . . . . . . . . . .

Total costs and expenses . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2013

2012

2011

2010

2009

(In thousands, except per share amounts)

$ 31,403

$ 22,973

$ 17,800

$ 11,730

$ 7,288

15,009
14,979
29,912

59,900

12,361
11,635
15,486

39,482

9,777
8,990
9,529

9,128
7,547
8,027

5,874
4,550
5,464

28,296

24,702

15,888

Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . .

(28,497)

(16,509)

(10,496)

(12,972)

(8,600)

Other income (expense):
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense) . . . . . . . . . . . . . . . . . . . . . . .
Revaluation of preferred stock warrant liability . . . .

68
(1,942)
(66)
1,156

21
(804)
(29)
(387)

Total other income (expense) . . . . . . . . . . . . . .

(784)

(1,199)

10
(599)
80
73

(436)

29
(94)
254
15

204

64
(320)
—
19

(237)

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accretion of mandatorily redeemable convertible

$(29,281) $(17,708) $(10,932) $(12,768) $ (8,837)

preferred stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,653)

(7,533)

(5,251)

(4,351)

(2,551)

Net loss attributable to common stockholders . . . . . .

$(33,934) $(25,241) $(16,183) $(17,119) $(11,388)

Net loss per share—basic and diluted . . . . . . . . . . . .

$

(4.44) $ (71.10) $ (50.10) $ (54.17) $ (36.62)

Weighted-average shares used in computing basic

and diluted net loss per share . . . . . . . . . . . . . . . . .

7,643

355

323

316

311

Consolidated Balance Sheet Data:
Cash, cash equivalents and short-term

Working capital

investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . .
Mandatorily redeemable convertible preferred

2013

2012

2011

2010

2009

As of December 31,

$42,656
42,106
64,372
18,293

$ 21,692
19,937
37,406
12,759

$ 10,868
12,236
24,584
1,887

$ 4,366
2,944
13,275
1,829

$ 1,739
1,385
9,367
1,274

stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity (deficit) . . . . . . . . . .

—
31,469

103,622
(93,760)

80,957
(69,451)

57,887
(53,517)

38,551
(36,565)

-59-

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis together with the financial statements and the related
notes to those statements included elsewhere in this report. This discussion contains forward-looking statements
that involve risks and uncertainties. As a result of many factors, such as those set forth in the section of this
report captioned “Risk Factors” and elsewhere in this report, our actual results may differ materially from those
anticipated in these forward-looking statements. Throughout this discussion, unless the context specifies or
implies otherwise, the terms “NanoString”, “we”, “us” and “our” refer to NanoString Technologies, Inc. and its
subsidiaries.

Overview

We develop, manufacture and sell robust, intuitive products that unlock scientifically valuable and clinically

actionable genomic information from minute amounts of tissue. Our nCounter Analysis System directly profiles
hundreds of molecules simultaneously using a novel barcoding technology that is powerful enough for use in
research, yet simple enough for use in clinical laboratories worldwide. We market systems and related
consumables to researchers in academic, government, and biopharmaceutical laboratories for use in
understanding fundamental biology and the molecular basis of disease and to clinical laboratories and medical
centers for diagnostic use. We have an installed base of more than 180 systems, which our customers have used
to publish more than 360 peer-reviewed papers. As researchers discover how genomic information can be used to
improve clinical decision-making, these discoveries can be translated and validated as diagnostic tests based on
our nCounter Elements General Purpose Reagents, or GPRs. In certain situations, we intend to translate their
discoveries into in vitro diagnostic assays.

We derive a substantial majority of our revenue from the sale of our products, which consist of our nCounter

instruments and related proprietary consumables, which we call CodeSets, nCounter Elements GPRs and Master
Kits. We sell two types of CodeSets: custom orders and standard sets, which we call panels. We also derive
revenue from processing fees related to proof-of-principle studies we conduct for potential customers and
extended service contracts for our nCounter Analysis Systems.

Until recently, we have sold our products for research use only. After buying an nCounter Analysis System,
research customers purchase consumables from us for use in their experiments. Our instruments are designed to
work only with our consumable products. Accordingly, as the installed base of our instruments grows, we expect
recurring revenue from consumable sales to become an increasingly important driver of our operating results.

In 2013, we began offering instruments and consumables for use in diagnostic testing. In September 2013,

we received 510(k) clearance from the FDA to market in the United States a version of Prosigna providing an
assessment of a patient’s risk of recurrence for breast cancer. In December 2013, we commercially launched
Prosigna in the United States. National diagnostic laboratories ARUP Laboratories, Laboratory Corporation of
America Holdings and Quest Diagnostics have chosen to add Prosigna to their suites of breast cancer diagnostic
tests, and the laboratories at the University of Alabama at Birmingham Comprehensive Cancer Center and
University of North Carolina Lineberger Comprehensive Cancer Center will be among the initial facilities to
offer the Prosigna assay in the United States, with the earliest testing beginning during the first quarter of 2014.
These laboratories collectively serve the pathology testing needs of a substantial portion of breast cancer patients
throughout the United States. In September 2012, we obtained a CE mark for Prosigna, our first diagnostic
product, and, in early 2013 we commercially launched Prosigna in Europe and Israel.

In November 2013, we began offering a version of the nCounter Dx Analysis System to high-complexity,

CLIA-certified laboratories for research and diagnostics purposes. This FLEX configuration of the nCounter Dx
Analysis System provides clinical laboratories a single platform with the flexibility to support both clinical
testing, by running Prosigna, and research, by processing translational research experiments using our custom
CodeSets and panels. The nCounter Elements GPRs provide further flexibility by allowing laboratories to

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develop their own Laboratory Developed Tests for gene expression, copy number variation and gene fusion
signatures, which can be performed by a laboratory and may include genetic tests and other tests for rare
conditions.

To support the commercial launch of Prosigna, we are establishing a dedicated oncology sales force. As a

result, we expect sales and marketing expenses and operating losses to increase as we market the product. In
addition, we expect sales to grow gradually as more systems are installed, Prosigna gains inclusion in important
breast cancer treatment guidelines and to the extent reimbursement by third-party payors becomes more broadly
available.

We use third-party contract manufacturers to produce the two instruments comprising the nCounter
Analysis System. We manufacture consumables at our Seattle, Washington facility. This operating model is
designed to be capital efficient and to scale efficiently as our product volumes grow. We focus a substantial
portion of our resources on developing new products and solutions. We invested $15.0 million, $11.6 million and
$9.0 million in 2013, 2012 and 2011, respectively, in research and development and intend to continue to make
significant investments in research and development.

In the future, we intend to collaborate with biopharmaceutical companies to develop “companion diagnostic

assays” that may be used to select patients for specific drug therapies. Under such collaborations, we would
expect to develop, seek regulatory approval for, and commercialize the diagnostic assay. We would also expect
to receive development funding and potential milestone payments from our collaborators. Upon approval of the
diagnostic assay, we would expect to generate revenues from the sale of the resulting in vitro diagnostic kits.

Our total revenue increased to $31.4 million in 2013 from $23.0 million in 2012 and $17.8 million in 2011,
which was driven by the sale of additional nCounter Analysis Systems and consumables for use on our growing
installed base of instruments. Historically, we have generated a substantial majority of our revenue from sales to
customers in North America; however, we expect sales in other regions to increase over time. We have never
been profitable and had net losses of $29.3 million, $17.7 million, and $10.9 million in 2013, 2012 and 2011,
respectively. As of December 31, 2013, our accumulated deficit was $126.8 million.

Key Financial Metrics

We are organized as, and operate in, one reportable segment, which is the development, manufacture and

commercialization of instruments, consumables and services for efficiently profiling the activity of hundreds of
genes simultaneously from a single tissue sample.

Our chief operating decision maker is the chief executive officer, who manages our operations and evaluates

our financial performance on a total company basis. Our principal operations and decision-making functions are
located at our corporate headquarters in the United States.

Until the fourth quarter of 2013, we operated in two reportable segments, our life sciences business and our

diagnostics business. In November 2013, our nCounter Dx Analysis System with FLEX Configuration was
launched, enabling customers to perform both research and clinical testing on the same instrument. We have one
sales force that now sells these systems to both research and diagnostic testing labs, and we launched our first
product that can be used for both research and diagnostic testing, nCounter Elements GPRs. As a result of these
fundamental changes to our business, we began operating the Company as a single reportable segment during the
fourth quarter of 2013.

Revenue

We generate revenue from the sale of our products and related services. For a description of our revenue

recognition policies, see the section of this report captioned “—Critical Accounting Policies and Significant
Estimates—Revenue Recognition.”

-61-

Product Revenue

Our products consist of our nCounter Analysis System and related consumables. Our nCounter Analysis
System typically consists of one nCounter Digital Analyzer and one nCounter Prep Station. The U.S. list price of
one research use only nCounter Analysis System is $235,000. Outside the United States, depending on the
country, the list price is generally higher. The U.S. list price of one nCounter Dx Analysis System is $285,000.
Systems are sold to distributors at a discount to list price. Our customer base is primarily composed of academic
institutions, government laboratories, biopharmaceutical companies and clinical laboratories that perform
analyses or testing using our nCounter Analysis System and purchase related consumables, potentially including
Prosigna kits.

For our research customers, related consumables include (1) panels, which are standard pre-manufactured
CodeSets, (2) custom CodeSets, which we manufacture to the specific requirements of an individual researcher,
(3) nCounter Elements GPRs, and (4) Master Kits, which are ancillary reagents, cartridges, tips and reagent
plates required to setup and process samples in our instruments. Product revenue also includes payments for
instrument installation. In 2013, 2012 and 2011, our average consumables revenue per system exceeded
$100,000 per year.

For our clinical laboratory customers, related consumables include Prosigna in vitro diagnostic kits and
nCounter Elements GPRs. We sell our nCounter Dx Analysis Systems to clinical laboratory customers or offer to
lease them under “reagent rental” arrangements where an instrument is placed at a customer location at minimal
direct cost and the customer commits to purchase a minimum volume of consumable products over a period of
time. To date, all clinical laboratory customers have elected to purchase instruments; however, we expect that in
the future, certain customers will elect to lease them.

The list price of a Prosigna test in the United States and Europe is $2,080 and €1,550 per patient,

respectively. Although the price of Prosigna and our additional future diagnostic products will depend on many
factors, including whether and how much third-party payors will reimburse laboratories for conducting such
tests, we expect that the gross margin for our diagnostic kits will be higher than for our research consumables.
We sell Prosigna kits to our lab customers, who will be responsible for providing the testing service and
contracting and billing payors. Prosigna kits are sold to clinical laboratories on a fixed dollars-per-kit basis,
which does not expose us to direct third-party payor reimbursement risk. However, we provide customary
volume discounts, and in some cases, introductory pricing during the period in which third-party payor
reimbursement is being established. As a result, we expect the average selling price per Prosigna test to be
between $1,500 and $2,000.

Service Revenue

Service revenue consists of fees associated with extended service contracts and conducting proof-of-
principle studies. We include a one-year warranty with the sale of our instruments and offer extended service
contracts, which are purchased by a majority of our customers. We selectively provide proof-of-principle studies
to prospective customers in order to help them better understand the benefits of the nCounter Analysis System.

Revenue by Geography

We sell our products through our own sales forces in the United States, Canada, Singapore, Israel and
certain European countries. We sell through distributors in other parts of the world. As we have expanded our
European direct sales force and entered into agreements with distributors of our products in Europe, the Middle
East, Asia Pacific and South America, the amount of revenue generated outside of North America has generally
increased, although there have been significant quarter-to-quarter fluctuations. In the future, we intend to expand
our sales force and establish additional distributor relationships outside the United States to better access
international markets.

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The following table reflects product revenue by geography and as a percentage of total product revenue,
based on the billing address of our customers. North America consists of the United States, Canada and Mexico;
and Asia Pacific includes Japan, China, South Korea, Singapore, Malaysia and Australia.

Year Ended December 31,

2013

2012

2011

(Dollars in thousands)

North America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe & Middle East
. . . . . . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$21,855
5,775
3,773

70% $15,906
4,167
18
2,900
12

69% $14,044
2,918
18
838
13

79%
16
5

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$31,403

100% $22,973

100% $17,800

100%

Most of our revenue is denominated in U.S. dollars. Our expenses are generally denominated in the

currencies in which our operations are located, which is primarily in the United States. Changes in foreign
currency exchange rates have not materially affected us to date; however, they may become material to us in the
future as our operations outside of the United States expand.

Cost of Revenue

Cost of revenue consists primarily of costs incurred in the production process, including costs of purchasing

instruments from third-party contract manufacturers, consumable component materials and assembly labor and
overhead, installation, warranty, service and packaging and delivery costs. In addition, cost of revenue includes
royalty costs for licensed technologies included in our products, provisions for slow-moving and obsolete
inventory and stock-based compensation expense. We provide a one-year warranty on each nCounter Analysis
System sold and establish a reserve for warranty repairs based on historical warranty repair costs incurred.

We expect the average unit costs of our instruments to decline in future periods as a result of our ongoing

efforts to develop a lower-cost nCounter Analysis System to expand our market opportunity among smaller
research laboratories. We expect the unit costs of consumable products to decline as a result of our ongoing
efforts to improve our manufacturing processes and expected increases in production volume and yields.
Although the unit costs of our custom CodeSets vary, they are generally higher as a percentage of the related
revenue than our panels, in vitro diagnostic kits and nCounter Elements GPRs.

Operating Expenses

Research and Development

Research and development expenses consist primarily of salaries and benefits, occupancy, laboratory

supplies, contract services, consulting fees and related costs, costs associated with licensing molecular
diagnostics rights and clinical study expenses (including the cost of tissue samples) to support the regulatory
approval or clearance of diagnostic products. We have made substantial investments in research and development
since our inception. Our research and development efforts have focused primarily on the tasks required to
enhance our technologies and to support development and commercialization of new and existing products and
applications. We believe that our continued investment in research and development is essential to our long-term
competitive position and expect these expenses to increase in future periods.

Given the relatively small size of our research and development staff and the limited number of active
projects at any given time, we have found that, to date, it has been effective for us to manage our research and
development activities on a departmental basis. Accordingly, we do not require employees to report their time by
project nor do we allocate our research and development costs to individual projects. The following table shows
the composition of total research and development expense by functional area for the periods indicated. Prior to
2012, research and development expense related to our core nCounter platform technology and diagnostic
product development were combined.

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Core nCounter platform technology and diagnostic product
development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Core nCounter platform technology . . . . . . . . . . . . . . . . . . .
Manufacturing process development . . . . . . . . . . . . . . . . . .
Research products and applications . . . . . . . . . . . . . . . . . . .
Diagnostic product development . . . . . . . . . . . . . . . . . . . . .
Facility allocation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2013

2012

2011

(In thousands)

$ —
4,330
1,588
2,914
4,605
1,542

$ —
1,537
1,183
2,183
4,783
1,949

$4,359
—
969
1,875
—
1,787

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$14,979

$11,635

$8,990

Our clinical studies employ a retrospective / prospective design, which means that we use samples that were

previously collected from patients and for which the treatment regimen and ultimate patient outcome is known.
Such studies are capital efficient as they do not require recruiting new patients and they can be completed much
more quickly than typical prospective clinical trials. We intend to use a similar approach whenever possible for
the additional clinical studies we intend to conduct in support of our future regulatory submissions to expand the
indications for Prosigna and for future diagnostic products.

We expect to license additional molecular diagnostic rights as part of our strategy to develop additional

diagnostic products. For example, in February 2013 we secured an option from a customer to acquire an
exclusive worldwide license for a gene signature that could be used, potentially, to develop a molecular
diagnostic product or a Laboratory Developed Test to identify patients with cirrhosis who are at highest risk of
developing the most common type of liver cancer, HCC, and to determine whether a patient who has been
diagnosed with HCC is likely to have a recurrence. The related option fee was expensed in the first quarter of
2013. Such arrangements may include upfront, milestone or annual cash payments and revenue-based royalties.
We believe that our continued investment in research and development is essential to our long-term competitive
position and expect these expenses to increase in future periods.

Selling, General and Administrative

Selling, general and administrative expenses consist primarily of costs for our sales and marketing, finance,

human resources, information technology, business development, legal and general management functions, as
well as professional services, such as legal, consulting and accounting services. We expect selling, general and
administrative expenses to increase in future periods as the number of sales, technical support and marketing and
administrative personnel grows and we continue to introduce new products, broaden our customer base and grow
our business. In particular, the continued commercialization of Prosigna requires us to establish a dedicated
oncology focused sales force which will increase selling and marketing expenses significantly. Our legal,
accounting and compliance costs have also increased as a result of our becoming a public company, and we
expect them to continue to increase as our business grows.

Factors Affecting Our Performance

Instrument Installed Base

Our future financial performance will be driven in large part by the rate of sales of our nCounter Analysis

Systems, which typically consist of one nCounter Digital Analyzer and one nCounter Prep Station. In some
cases, our research customers increase the throughput of their nCounter Analysis System by purchasing up to
three nCounter Prep Stations per nCounter Digital Analyzer. We plan to grow our system sales in the coming
years through multiple strategies, including expanding our sales efforts outside of the United States and
continuing to enhance the underlying technology and applications for both research and clinical diagnostics use.
As part of this strategy, we increased our existing sales and marketing headcount by over 30% in 2013 in an

-64-

effort to increase the rate of sales of our nCounter Analysis Systems. Similarly, since January 2013, we have
contracted with ten additional distributors bringing our total to 16. As our installed base of instruments grows, we
solicit feedback from our customers and focus our research and development efforts on enabling the nCounter
Analysis System for additional applications, which in turn helps to drive additional sales of our instruments and
consumables. We are developing a new generation of the nCounter Analysis System that we believe will increase
our addressable market and simplify the procurement processes of our potential research customers. The new
generation system will be a single instrument with a reduced footprint that combines the prep station and the
digital analyzer. We expect to reduce the cost of the new generation system through the adoption of new, less
expensive technologies. We are targeting release of the new generation system in late 2014.

Our sales process involves numerous interactions with multiple individuals within an organization, and

often includes in-depth analysis by potential customers of our products, performance of proof-of-principle
studies, preparation of extensive documentation and a lengthy review process. As a result of these factors, the
large capital investment required in purchasing our instruments and the budget cycles of our customers, the time
from initial contact with a customer to our receipt of a purchase order can vary significantly and be up to
12 months or longer. Given the length and uncertainty of our sales cycle, we have in the past experienced, and
likely will in the future experience, fluctuations in our instrument sales on a period-to-period basis. We are
developing an nCounter Analysis System that we intend to offer at a lower price, which we believe will simplify
the procurement processes of our potential research customers as well as increase our addressable market.

We have sold more than 180 nCounter Analysis Systems, which we count based on the number of nCounter

Digital Analyzers sold given that a system may couple an analyzer with multiple nCounter Prep Stations.
Management focuses on instrument unit sales as a primary indicator of current business success and a leading
indicator of likely future sales of consumables.

Recurring Consumables Revenue

Our instruments are designed to be used only with our consumables. This closed system model generates

recurring revenue from each instrument we sell. Management focuses on recurring consumable revenue per
system as an indicator of the continuing value generated by each system. We calculate recurring consumable
revenue per system quarterly by dividing consumable revenue recognized in a particular quarter (other than
consumable revenue related to proof-of-principle studies) by the total number of nCounter Analysis Systems
installed as of the last day in the immediately preceding quarter. Historically, nearly all of our systems and
related consumables have been sold to research customers. In 2013, 2012 and 2011, our average consumables
revenue per system exceeded $100,000 per year.

As the installed base of the nCounter Analysis Systems expands, consumables revenue is expected to
increase and over time should be an increasingly important contributor to our total revenue. Additionally, we
expect Prosigna in vitro diagnostic kit revenue to contribute an increasing amount of recurring revenue. Over
time, we believe that consumables revenue should be subject to less period-to-period fluctuation than our
instrument sales revenue.

Revenue Mix and Gross Margin

Our product revenue is derived from sales of the nCounter Analysis System and related consumables,
including Prosigna in vitro diagnostic kits. Generally, our consumables have higher gross margins than our
instruments. There will be fluctuations in mix between instruments and consumables from period to period.
Although results may vary period to period, over time, as our installed base of systems grows, consumables
should constitute a larger percentage of total revenue, which would increase our gross margins. In addition, we
expect both the average selling price and the manufacturing cost of our instruments to decrease following the
introduction of future generations of our nCounter Analysis System. Future instrument selling prices and gross
margins may fluctuate as we introduce new products and reduce our product costs and from variability in the
timing of new product introductions.

-65-

We derive service revenue from extended service contracts, which are purchased by a majority of our
customers. Additionally, we selectively provide proof-of-principle studies in connection with prospective sales to
customers to demonstrate the performance of our nCounter Analysis System.

The following table reflects the breakdown of revenue in absolute dollars and as percentage of total revenue.

Year Ended December 31,

2013

2012

2011

(Dollars in thousands)

Product revenue:

Instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consumables . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
In vitro diagnostic kits . . . . . . . . . . . . . . . . . . . . . .
Service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$12,995
16,642
181
1,585

41% $ 8,786
13,036
53
1
—
1,151
5

38% $ 7,112
9,997
57
—
—
691

5

40%
56
—

4

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$31,403

100% $22,973

100% $17,800

100%

Impact of Our Diagnostic Products Strategy

We have only recently commercially launched the nCounter Dx Analysis System and Prosigna. Over time,

we intend to build a menu of additional diagnostic tests that can be run on our nCounter Analysis System. As
researchers discover how genomic information can be used to improve clinical decision-making, these
discoveries can be translated and validated as diagnostic tests based on our nCounter Elements GPRs. In certain
situations, we intend to translate their discoveries into in vitro diagnostic assays. We in-licensed the rights to
intellectual property that forms the basis of Prosigna from Bioclassifier, LLC, which was founded by several of
our research customers. We intend to enter into similar arrangements with our research customers and other
researchers for future diagnostic gene signatures. Our strategy is to target intellectual property rights to potential
gene signatures that are well understood, have the potential to facilitate changes in treatment with a major impact
on outcome and cost, have the potential to support value-based pricing, and for which tissue samples for clinical
validation are readily available. For example, in February 2013 we secured an option from a customer to acquire
an exclusive worldwide license for a gene signature that could be used, potentially, to develop a molecular
diagnostic product or Laboratory Developed Test to identify patients with cirrhosis who are at highest risk of
developing HCC and to determine whether a patient who has been diagnosed with HCC is likely to have a
recurrence. This disciplined approach is designed to efficiently focus our research and development investment
on development of potential products, rather than discovery of new gene signatures. Licenses may include
upfront, milestone and/or annual cash payments and revenue-based royalties. The number and amount of such
payments and royalty rates are expected to vary depending on the level of development and commercial potential
of in-license opportunities.

We believe that our in vitro diagnostics model is more capital efficient than the clinical laboratory services

model. Our diagnostic products leverage our existing technology platform and instrument sales, product
development, manufacturing, and administrative functions. Because we provide in vitro diagnostics kits rather
than clinical laboratory services, we do not incur the costs of clinical laboratory infrastructure, sample logistics,
or contracting with and billing managed care organizations. We believe that our clinical laboratory customers
will be motivated by the potential to improve patient care, broaden patient access and profit from testing services
based on Prosigna and other potential nCounter-based diagnostics, which will encourage market adoption and
potentially reduce sales and marketing expenditures relative to a centralized laboratory model.

-66-

Results of Operations

Comparison of Years Ended December 31, 2013 and 2012

Revenue; Cost of Revenue; Gross Profit

Year Ended December 31,

Change 2013 v. 2012

2013

2012

Dollars

Percentage

(Dollars in thousands)

Product revenue:

Instruments . . . . . . . . . . . . . . . . . . . . . . . . .
Consumables . . . . . . . . . . . . . . . . . . . . . . . .
In vitro diagnostic kits . . . . . . . . . . . . . . . . .
Service revenue . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . .

12,995
16,642
181
1,585

31,403
15,009

8,786
13,036
—
1,151

22,973
12,361

4,209
3,606
181
434

8,430
2,648

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

16,394

$

10,612

$

5,782

Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . .

52%

46%

48%
28
—
38

37
21

54

Instrument revenue increased significantly for the year ended December 31, 2013 due to an increase in the
number of instruments sold, including from the launch of our nCounter Dx Analysis System. This increase was
partially offset by a reduction in average selling price attributable to increased sales to distributors, which are
priced lower than direct sales, and increased customer incentives. The increase in consumables revenue was
driven by growth in our installed base of instruments. The increase in service revenue was primarily related to an
increase in the number of instruments covered by service contracts.

The increase in cost of revenue was related to the increased volume of both instruments and consumables

sold. Gross margin improved due to cost efficiencies associated with increased consumables production volume
and several large custom consumable orders with unusually low per unit manufacturing costs. These
improvements were partially offset by a shift in product mix toward instruments.

Research and Development Expense

Year Ended December 31,

Change 2013 v. 2012

2013

2012

Dollars

Percentage

(Dollars in thousands)

Research and development expense . . . . . . . . . .

$

14,979

$

11,635

$

3,344

29%

The increase reflected a $2.9 million increase in personnel-related expenses to support the advancement of
our nCounter technology and clinical development of Prosigna and a $1.5 million increase in engineering costs
for the development of the next generation of our nCounter system. Decreases in Prosigna clinical study costs of
$1.0 million, after completion of the ABCSG8 study in late 2012, partially offset the increases.

Selling, General and Administrative Expense

Selling, general and administrative

expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

29,912

$

15,486

$

14,426

93%

Year Ended December 31,

Change 2013 v. 2012

2013

2012

Dollars

Percentage

(Dollars in thousands)

-67-

The increase for the year was primarily attributable to $6.8 million of increased staffing and personnel-
related costs to support sales and marketing and administration; $2.8 million of increased external marketing and
other consulting costs related to the commercial launch of Prosigna; $2.5 million of increased legal costs, $0.5
million of increased facility-related costs, and $1.1 million of increased corporate professional fees and other
public company costs.

Other Income (Expense)

Year Ended December 31,

Change 2013 v. 2012

2013

2012

Dollars

Percentage

(Dollars in thousands)

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revaluation of preferred stock warrant

$

$

68
(1,942)
(66)

liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,156

21
(804)
(29)

(387)

Total other income (expense) . . . . . . . . . . . . . . .

$

(784)

$ (1,199)

$

$

47
(1,138)
(37)

1,543

415

224%
142
128

(399)

(35)

The increase in interest expense was driven by increased borrowing under our credit facility during 2012

and 2013, from $1.5 million as of December 31, 2011 to $13.0 million as of December 31, 2012 and to
$18.0 million as of December 31, 2013.

The increase in other income from the revaluation of the preferred stock warrant liability resulted from a re-

measurement of the fair value of preferred stock warrants using the Black-Scholes option pricing model, which
was primarily impacted by a decrease in the valuation of the underlying stock. Upon closing of our initial public
offering in July 2013, all outstanding warrants to purchase preferred stock converted into warrants to purchase
common stock. As a result, the preferred stock warrant liability was reclassified to stockholders’ equity.

Comparison of Years Ended December 31, 2012 and 2011

Revenue; Cost of Revenue; Gross Profit

Year Ended December 31,

Change 2012 v. 2011

2012

2011

Dollars

Percentage

(Dollars in thousands)

Revenue:

Product revenue:

Instruments . . . . . . . . . . . . . . . . . . . . . .
Consumables . . . . . . . . . . . . . . . . . . . . .
Service revenue . . . . . . . . . . . . . . . . . . . . . . .

$

Total revenue . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,786
13,036
1,151

22,973
12,361

$

7,112
9,997
691

17,800
9,777

$

1,674
3,039
460

5,173
2,584

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

10,612

$

8,023

$

2,589

24%
30
67

29
26

32

Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46%

45%

The increase in instrument revenue was attributable to an increase in the number of systems sold, primarily
related to an increase in sales outside of the United States. The net selling price of our instruments was relatively
flat. The increase in consumable revenue was related to our increased instrument installed base. Overall, we
derived $3.3 million in incremental revenue from customers outside of North America as a result of the
expansion of our overseas sales and marketing efforts.

-68-

The increase in cost of revenue was attributable to an increase in the number of systems sold, as well as the
increased costs associated with higher volumes of consumables sold. Gross margin was relatively flat, consistent
with the relatively constant product mix in the two years.

Research and Development Expense

Year Ended December 31,

Change 2012 v. 2011

2012

2011

Dollars

Percentage

Research and development expense . . . . . . . . . . .

$

11,635

(Dollars in thousands)
$

8,990

$

2,645

29%

The increase was primarily attributable to a $2.2 million increase in clinical study and sample acquisition
costs and an $0.8 million increase in facility-related costs due to the expansion of our facility. The increases were
offset in part by the absence of $0.5 million in third-party in-license fees incurred in 2011.

Selling, General and Administrative Expense

Selling, general and administrative expense . . . . .

$

15,486

2012

Year Ended December 31,

2011

Change 2012 v. 2011
Dollars
(Dollars in thousands)
$

9,529

5,957

$

63%

Percentage

The increase was primarily attributable to a $2.5 million increase in personnel-related expenses as a result of

increased sales and administrative headcount to support the growth of our business, $2.0 million in marketing
consulting costs in preparation for the commercial launch of Prosigna, and $0.9 million in corporate and
intellectual property-related legal costs.

Other Income (Expense)

Year Ended December 31,

2012

Change 2012 v. 2011
Dollars
2011
(Dollars in thousands)

Percentage

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense) . . . . . . . . . . . . . . . . . . . .
Revaluation of preferred stock warrant

liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

21
(804)
(29)

(387)

$

10
(599)
80

73

Total other income (expense) . . . . . . . . . . . . . . . .

$ (1,199)

$

(436)

$

11
(205)
(109)

(460)

(763)

110%
34
(136)

(630)

175

The increase in interest expense was driven by the increase in borrowings under our existing credit facility

compared to the prior period level of borrowings under our 2010 loan and security agreement and convertible
subordinated notes.

The increase in expense from the revaluation of the preferred stock warrant liability was driven by an

increase in the valuation of our preferred stock.

Liquidity and Capital Resources

As of December 31, 2013, we had cash, cash equivalents and short-term investments of $42.7 million,
compared to $21.7 million as of December 31, 2012. Since inception, we have financed our operations primarily
through the sale of equity securities and, to a lesser extent, from borrowings. Our principal uses of cash are
funding our operations, debt service payments as described below, and capital expenditures.

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Sources of Funds

Our cash used in operations for the year ended December 31, 2013 was $31.3 million. During 2013, we

raised $54.0 million, before offering expenses, in our initial public offering, which closed in July 2013. Net of
offering expenses, our initial public offering generated approximately $46.8 million. In April 2013, we incurred
$5.0 million of the remaining term loan borrowings under our credit facility. Our cash, cash equivalents and
short-term investments, together with the net proceeds from our follow-on offering in January 2014 of
approximately $57 million, are sufficient to meet our anticipated cash needs for at least the next 12 months.
However, we may need to raise additional capital to expand the commercialization of our products, fund our
operations and further our research and development activities. Our future funding requirements will depend on
many factors, including: market acceptance of our products; the cost and timing of establishing additional sales,
marketing and distribution capabilities; the cost of our research and development activities; the cost and timing of
regulatory clearances or approvals; the effect of competing technological and market developments; and the
extent to which we acquire or invest in businesses, products and technologies, including new licensing
arrangements for new products, although we currently have no commitments or agreements to complete any such
transactions.

From time to time, we may explore additional financing sources and means to lower our cost of capital,
which could include equity, equity-linked and debt financing. There can be no assurance that any additional
financing will be available to us on acceptable terms. If we raise additional funds by issuing equity or equity-
linked securities, our stockholders may experience dilution. Debt financing, if available, may involve covenants
restricting our operations or our ability to incur additional debt. Any debt or additional equity financing that we
raise may contain terms that are not favorable to us or our stockholders. If we raise additional funds through
collaboration and licensing arrangements with third parties, it may be necessary to relinquish some rights to our
technologies or our products, or grant licenses on terms that are not favorable to us. If we are unable to raise
adequate funds, we may have to liquidate some or all of our assets, or delay, reduce the scope of or eliminate
some or all of our development programs. If we do not have, or are not able to obtain, sufficient funds, we may
have to delay development or commercialization of our products or license to third parties the rights to
commercialize products or technologies that we would otherwise seek to commercialize. We also may have to
reduce marketing, customer support or other resources devoted to our products or cease operations.

In January 2014, we entered into a non-binding letter of intent for a term loan agreement with a lender
which would allow us to refinance our existing credit facility and potentially incur up to an aggregate of $45
million in term loan borrowings or up to an aggregate of approximately $52 million if we elect to exercise in full
an option to pay in kind a portion of the interest that would accrue on the borrowings under the term loan
agreement. We expect this term loan agreement will contain customary conditions to borrowings, events of
default and negative covenants, including covenants that could limit our ability to, among other things, incur
additional indebtedness, liens or other encumbrances, make dividends or other distributions, and buy, sell or
transfer assets. We also expect that the term loan agreement will include liquidity and revenue-based financial
covenants. Our obligations under the term loan agreement will be secured by substantially all of our assets.
However, there can be no assurance that we will successfully enter into this term loan agreement.

Credit Facility

In 2012, we entered into a credit facility, as amended, that consists of up to $23.0 million in term loan
borrowings and a $2.0 million accounts receivable revolving line of credit. All borrowings under the credit
facility have a maturity date of July 2016. The term loans bear interest at fixed rates based on the three-month
LIBOR rate plus 8.39% (subject to a LIBOR floor of 0.50%) at the time of borrowing and borrowings under the
revolving line of credit bear interest at the Prime Rate plus 3.70% (subject to a floor of 6.95%). At December 31,
2013, the Prime Rate was equal to 3.25%. We are also required to pay a fee of 0.075% per month on the unused
portion of the revolver borrowings. Through January 2014, we are required to only pay interest on all outstanding
term borrowings. Following the expiration of the interest only payment period, we are required to pay principal

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and interest in 30 equal monthly payments, plus an end of term payment equal to 5.5% of the amount borrowed.
We may at our option prepay all of the term loan borrowings by paying the lender, among other things, all
principal and accrued interest, the end of term payment plus a make-whole premium.

During 2012, we incurred $13.0 million in term loan borrowings at an interest rate of 8.89%. In connection
with the credit facility, we issued warrants to purchase an aggregate of 76,940 shares of Series D preferred stock
at an exercise price of $8.45 per share and 20,837 shares of Series E preferred stock at an exercise price of
$14.40 per share. The warrants have a ten-year term and an aggregate fair value at issuance of $648,000. The
warrants were valued at the date of issuance using the Black-Scholes option pricing model with the following
assumptions: fair value of preferred stock equal to exercise price of warrant, volatility of 58.0 to 61.0% and a risk
free interest rates of 1.63 to 2.20%. The warrants were treated as debt discount and are being amortized over the
term of the debt. In connection with our initial public offering, these warrants became exercisable for shares of
common stock.

In April 2013, we incurred an additional $5.0 million in term loan borrowings under the credit facility at an
interest rate of 8.89%. In connection with this borrowing, we issued warrants to purchase an aggregate of 10,418
shares of Series E preferred stock, which were valued at the date of issuance at $137,000 using the Black-Scholes
option pricing model with the following assumptions: fair value of preferred stock equal to the exercise price of
the warrants, volatility of 57.0% and a risk-free interest rate of 1.7%. In connection with ou initial public
offering, these warrants became exercisable for shares of common stock.

The credit facility contains customary conditions to borrowing, events of default and covenants, including
covenants that restrict our ability to dispose of assets, merge with or acquire other entities, incur indebtedness,
incur encumbrances, make distributions to holders of our capital stock, make investments or engage in
transactions with affiliates. In addition, we must comply with a financial covenant based on non-Prosigna
revenue. This financial covenant is measured monthly on a trailing three month basis. We were in compliance
with all covenants as of December 31, 2013. Our obligations under the credit facility are secured by substantially
all of our assets other than intellectual property.

Convertible Promissory Notes

In June 2011 and September 2011, we issued approximately $5.0 million aggregate principal amount of our

subordinated convertible promissory notes to existing investors. Interest on the notes accrued on the unpaid
principal balance at 8.0% per year. The principal amount of and accrued interest on the subordinated convertible
notes converted into an aggregate of 602,172 shares of our Series D preferred stock in November 2011. In
addition, we issued warrants to purchase an aggregate of 118,368 shares of our Series D preferred stock at an
exercise price of $8.45 per share to the holders of the subordinated convertible notes. These warrants will expire
upon the earliest of (1) November 1, 2018, (2) a change in control of our company and (3) the sale of all or
substantially all of our assets. Following our initial public offering, such warrants became exercisable for shares
of our common stock.

2010 Loan and Security Agreement

In November 2010, we amended our then-existing loan and security agreement to provide for up to $2.0

million of equipment term borrowings and, subject to certain conditions, up to $3.0 million in revolver
borrowings. Under the agreement, we incurred $1.9 million of equipment term borrowings, which were payable
over periods of up to 36 months in equal monthly installments of principal and interest. In addition, we incurred
maximum borrowings under the revolver of $2.7 million. All of the indebtedness incurred under the 2010 loan
and security agreement was repaid in 2012 in connection with the entry into our existing credit facility.

We also issued the lender warrants to purchase 4,691 shares of our Series B preferred stock at an exercise
price of $17.47 per share. After giving effect to the anti-dilution provisions of such warrant, in connection with
our initial public offering, these warrants became exercisable for 7,315 shares of our common stock. These
warrants will expire in October 2014.

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Use of Funds

Our principal uses of cash are funding our operations, satisfaction of our obligations under our debt
instruments, and other working capital requirements. Over the past several years, our revenue has increased
significantly from year to year and, as a result, our cash flows from customer collections have increased.
However, our operating expenses have also increased as we have invested in growing our existing research
business and in developing Prosigna and preparing it for commercialization. As a result, our cash used in
operating activities has either remained relatively constant or increased. We expect our operating cash
requirements to increase in the future as we (1) increase sales and marketing activities to expand the installed
base of our nCounter Analysis Systems among research customers and clinical laboratories, (2) commercialize,
and conduct studies to expand the clinical utility of, Prosigna, and (3) develop new applications, chemistry and
instruments for our nCounter platform.

We may need to raise additional funds to support our operations, and such funding may not be available to

us on acceptable terms, or at all. If we are unable to raise additional funds when needed, our operations and
ability to execute our business strategy could be adversely affected. We may seek to raise additional funds
through equity, equity-linked or debt financings. If we raise additional funds through the incurrence of
indebtedness, such indebtedness would have rights that are senior to holders of our equity securities and could
contain covenants that restrict our operations. Any additional equity financing may be dilutive to our
stockholders.

Historical Cash Flow Trends

The following table shows a summary of our cash flows for the periods indicated:

Cash used in operating activities . . . . . . . . . . . . . .
Cash used in investing activities . . . . . . . . . . . . . .
Cash provided by financing activities . . . . . . . . . .

$ (31,346)
(32,955)
52,550

2013

2011

Year Ended December 31,
2012
(In thousands)
$ (14,808)
(428)
26,060

$ (10,692)
(2,800)
19,994

Operating Cash Flows

We derive operating cash flows from cash collected from the sale of our products and services. These cash
flows received are outweighed by our use of cash for operating expenses to support the growth of our business.
As a result, we have historically experienced negative cash flows from operating activities as we have expanded
our business in the United States and other markets and this will likely continue for the foreseeable future.

Net cash used in operating activities for 2013 consisted of our net loss of $29.3 million and $3.8 million of
cash used for working capital purposes. These uses were partially offset by $1.8 million of net non-cash income
and expense items, such as depreciation and amortization, stock-based compensation and change in the fair value
of preferred stock warrants.

Net cash used in operating activities for 2012 consisted of our net loss of $17.7 million and changes in our
operating assets and liabilities of $0.4 million, which were partially offset by $3.3 million of non-cash expense
items such as depreciation and amortization, stock-based compensation, revaluation of preferred stock warrant
liability and amortization of debt discounts and issuance cost.

Net cash used in operating activities for 2011 consisted of our net loss of $10.9 million and changes in our

operating assets and liabilities of $1.8 million, which were partially offset by $2.0 million of net non-cash income
and expense items including depreciation and amortization, amortization of debt discounts and issuance costs and
stock-based compensation.

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Investing Cash Flows

Our most significant cash flows used in investing activities for 2013 are for the purchase of short-term

investments. These amounts primarily relate to shifts between cash and cash equivalents and short-term
investments. Because we manage our cash usage with respect to our total cash, cash equivalents and short-term
investments, we do not consider these cash flows to be important to an understanding of our liquidity and capital
resources.

Excluding the purchase of short-term investments, net cash used in investing activities for each of the

periods presented was primarily for the purchase of laboratory, manufacturing and computer equipment and
software to support our expanding infrastructure. In 2011, we leased additional laboratory and office space and
incurred $1.8 million in expenses related to leasehold improvements and our restricted cash related to this leased
space increased by $0.1 million. In 2012 and 2013, we purchased lesser amounts of property and equipment
required to support the growth and expansion of our operations.

Financing Cash Flows

Historically, we have funded our operations through the issuance of equity securities and the incurrence of

indebtedness.

Net cash provided by financing activities for 2013 consisted of net proceeds of $47.4 million from our initial
public offering, proceeds from term loan borrowings of $5.0 million and proceeds from exercise of stock options
of $0.4 million. These proceeds were partially offset by repayments of borrowings of $0.2 million.

For 2012, net cash provided by financing activities consisted of $13.0 million of borrowing under our credit
facility and $15.1 million from the issuance of Series E preferred stock. This was partially offset by repayments
of borrowings under our 2010 loan and security agreement of $1.7 million and payments related to deferred
offering costs of $0.6 million.

For 2011, net cash provided by financing activities consisted of the issuance of Series D preferred stock

which generated proceeds of $14.9 million, issuance of our subordinated convertible notes which generated
proceeds of $5.0 million and incurrence of an aggregate of $5.0 million of borrowings under our 2010 loan and
security agreement, which were offset in part by repayment of $4.9 million of such borrowings.

Contractual Obligations

The following table reflects a summary of our contractual obligations as of December 31, 2013.

Contractual Obligations(1)

Payments due by period

Total

Less than 1
Year

1-3 Years

3-5 Years

More than 5
Years

Operating lease obligations(2) . . . . . . . . . . . . . .
Long-term debt obligations(3) . . . . . . . . . . . . . .
Inventory purchase obligations(4) . . . . . . . . . . .

$

$

5,982
18,807
2,998

(In thousands)
3,815
$
12,465
—

2,167
6,342
2,998

$

— $ —
—
—
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

27,787

$

11,507

$

16,280

$

— $ —

(1) Excludes royalty obligations based on net sales of products, including royalties payable to the Institute for

Systems Biology, as any such amounts are not currently determinable.

(2) Operating lease costs are primarily for office, laboratory and manufacturing space.
(3)
(4) Purchase obligations consist of contractual and legally binding commitments under outstanding purchase

Includes principal and interest on long-term debt obligations.

orders to purchase long lead time inventory items.

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Critical Accounting Policies and Significant Estimates

Our discussion and analysis of our financial condition and results of operations are based upon our financial

statements which have been prepared in accordance with U.S. generally accepted accounting principles, or
GAAP. The preparation of these financial statements requires us to make estimates and judgments that affect the
reported amounts of assets and liabilities and related disclosure of contingent assets and liabilities, revenue and
expenses at the date of the financial statements. Generally, we base our estimates on historical experience and on
various other assumptions in accordance with GAAP that we believe to be reasonable under the circumstances.
Actual results may differ from these estimates.

Critical accounting policies and estimates are those that we consider the most important to the portrayal of
our financial condition and results of operations because they require our most difficult, subjective or complex
judgments, often as a result of the need to make estimates about the effect of matters that are inherently
uncertain. Our critical accounting policies and estimates include those related to:

•

•

•

•

•

revenue recognition;

stock-based compensation;

inventory valuation;

fair value measurements; and

income taxes.

Revenue Recognition

We recognize revenue when: (1) persuasive evidence of an arrangement exists; (2) delivery has occurred or

services have been rendered; (3) the price to the customer is fixed or determinable; and (4) collectability is
reasonably assured. We generate revenue from the sale of products and services. Our products consist of our
proprietary nCounter Analysis System and related consumables, including Prosigna in vitro diagnostic kits.
Services consist of extended warranties and service fees for assay processing. A delivered product or service is
considered to be a separate unit of accounting when it has value to the customer on a stand-alone basis. Products
or services have value on a stand-alone basis if they are sold separately by any vendor or if the customer could
resell the delivered product.

Systems product revenue is recognized upon installation and calibration in geographic regions where such

services are only available from our specialized technicians. In these regions, systems and related installation and
calibration are considered to be one unit of accounting, as systems are required to be professionally installed and
calibrated before use. In certain geographic regions, installation and calibration services are available from other
vendors, and in such regions they are considered separate revenue elements. For systems sold for use solely to
run Prosigna assays, training must be provided prior to system revenue recognition. Consumables, including in
vitro diagnostic kits, are considered to be separate units of accounting as they are sold separately. Consumables
product revenue is recognized upon shipment.

Service revenue is recognized when earned, which is generally upon the rendering of the related services.
Service contracts and service fees for assay processing are each considered separate units of accounting as they
are sold separately. We offer service contracts on our nCounter Analysis System for periods ranging from 12 to
36 months after the end of the standard 12-month warranty period. Service contracts are generally separately
priced. Revenue from service contracts are deferred and recognized in income on a straight-line basis over the
service period.

For arrangements with multiple deliverables, we allocate the contract consideration at the inception of the
contract to the deliverables based upon their relative selling prices. To date, selling prices have been established
by reference to vendor specific objective evidence based on stand-alone sales transactions for each deliverable.

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Vendor specific objective evidence is considered to have been established when a substantial majority of
individual sales transactions within the previous 12 month period fall within a reasonably narrow range, which
we have defined to be plus or minus 15% of the median sales price of actual stand-alone sales transactions. We
use our best estimate of selling price for individual deliverables when vendor specific objective evidence or third-
party evidence is unavailable. Allocated revenue is only recognized for each deliverable when the revenue
recognition criteria have been met.

Stock-based Compensation

Prior to the closing of our initial public offering, we granted stock options at exercise prices believed to be

equal to the fair value of the common stock underlying such options as determined by the board of directors, with
input from management, on the date of grant. Because such grants occurred prior to the public trading of our
common stock, the board of directors exercised significant judgment in determining the fair market value of our
common stock. The valuations were consistent with the guidance and methods outlined in the AICPA Practice
Aid Valuation of Privately-Held-Company Equity Securities Issued as Compensation, or AICPA Practice Aid,
for all option grant dates. After the closing of the initial public offering, we granted stock options with exercise
prices based on market prices.

We account for stock-based compensation at fair value. Stock-based compensation costs are recognized

based on their grant date fair value estimated using the Black-Scholes option pricing model. Stock-based
compensation expense recognized in the consolidated statements of operations is based on options ultimately
expected to vest and has been reduced by an estimated forfeiture rate based on our historical and expected
forfeiture patterns. We use the straight-line method of allocating compensation cost over the requisite service
period of the related award.

Determining the fair value of stock-based awards at the grant date under the Black-Scholes option pricing
model requires judgment, including estimating the value per share of our common stock, risk-free interest rate,
expected term and dividend yield and volatility. The assumptions used in calculating the fair value of stock-based
awards represent our best estimates based on management judgment and subjective future expectations. These
estimates involve inherent uncertainties. If any of the assumptions used in the Black-Scholes option pricing
model significantly change, stock-based compensation for future awards may differ materially from the awards
granted previously.

The expected term of options granted is based on historical experience of similar awards and expectations of

future employee behavior. The risk-free interest rate for the expected term of the option is based on the U.S.
Treasury yield curve in effect at the time of grant. We have not paid and do not anticipate paying cash dividends
on our common stock; therefore, the expected dividend yield is assumed to be zero. We based our estimate of
volatility on the estimated volatility of similar companies whose share prices are publicly available.

Inventory Valuation

Inventory consists of raw materials, certain component parts to be used in manufacturing our products and

finished goods. Inventory is stated at the lower of cost or market. Cost is determined using a standard cost
system, whereby the standard costs are updated periodically to reflect current costs and market represents the
lower of replacement cost or estimated net realizable value. We record adjustments to inventory for potentially
excess, obsolete, slow-moving or impaired items. The business environment in which we operate is subject to
rapid changes in technology and customer demand. We regularly review inventory for excess and obsolete
products and components, taking into account product life cycle and development plans, product expiration and
quality issues, historical experience and our current inventory levels. If actual market conditions are less
favorable than anticipated, additional inventory adjustments could be required.

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Fair Value Measurements

We establish the fair value of our assets and liabilities using the price that would be received to sell an asset

or paid to transfer a financial liability in an orderly transaction between market participants at the measurement
date. A fair value hierarchy is used to measure fair value. The three levels of the fair value hierarchy are as
follows:

Level 1 — Quoted prices in active markets for identical assets and liabilities.

Level 2 — Quoted prices for similar instruments in active markets; quoted prices for identical or similar

instruments in markets that are not active; and model-derived valuations in which all significant inputs and
significant value drivers are observable in active markets.

Level 3 — Valuations derived from valuation techniques in which one or more significant inputs or

significant value drivers are unobservable.

Prior to the closing of our initial public offering, we recorded preferred stock warrant liability at fair value.
Preferred stock warrant liability was categorized as Level 3 because it was valued based on unobservable inputs
and our judgment due to the absence of quoted market prices, inherent lack of liquidity and the long-term nature
of such financial instruments. We performed a fair value assessment of the preferred stock warrant inputs on a
quarterly basis using the Black-Scholes option pricing model. The assumptions used in the Black-Scholes option
pricing model are inherently subjective and involve significant judgment. Changes in our judgments could have
had a material impact on our results of operations and financial position. Any change in fair value was
recognized as a component of other income (expense) on the consolidated statements of operations.

Income Taxes

We use the liability method of accounting for income taxes. Deferred tax assets and liabilities are
recognized for the future tax consequences attributable to the differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities
are measured using enacted tax rates expected to be in effect when such assets and liabilities are recovered or
settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the year that
includes the enactment date. We determine deferred tax assets including net operating losses and liabilities, based
on temporary differences between the book and tax bases of assets and liabilities. We believe that it is currently
more likely than not that our deferred tax assets will not be realized, and as such, a full valuation allowance is
required.

We utilize a two-step approach for evaluating uncertain tax positions. Step one, recognition, requires us to
determine if the weight of available evidence indicates that a tax position is more likely than not to be sustained
upon audit, including resolution of related appeals or litigation processes, if any. If a tax position is not
considered “more likely than not” to be sustained, no benefits of the position are recognized. If we determine that
a position is “more likely than not” to be sustained, then we proceed to step two, measurement, which is based on
the largest amount of benefit which is more likely than not to be realized on effective settlement. This process
involves estimating our actual current tax exposure, including assessing the risks associated with tax audits,
together with assessing temporary differences resulting from the different treatment of items for tax and financial
reporting purposes. If actual results differ from our estimates, our net operating loss and credit carryforwards
could be materially impacted.

At December 31, 2013, we had federal net operating loss carryforwards, or NOLs, of approximately
$92.6 million and federal research and experimentation credit carryforwards of approximately $2.2 million,
which may be used to reduce future taxable income or offset income taxes due. These NOLs and credit
carryforwards expire beginning in 2023 through 2033.

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Our realization of the benefits of the NOLs and credit carryforwards is dependent on sufficient taxable

income in future fiscal years. We have established a valuation allowance against the carrying value of our
deferred tax assets, as it is not currently more likely than not that we will be able to realize these deferred tax
assets. In addition, utilization of NOLs and credits to offset future income subject to taxes may be subject to
substantial annual limitations due to the “change in ownership” provisions of the Internal Revenue Code of 1986,
or the Code, and similar state provisions. We may have already experienced one or more ownership changes.
Depending on the timing of any future utilization of our carryforwards, we may be limited as to the amount that
can be utilized each year as a result of such previous ownership changes. However, we do not believe such
limitations will cause our NOL and credit carryforwards to expire unutilized. Future changes in our stock
ownership as well as other changes that may be outside our control could potentially result in further limitations
on our ability to utilize our net operating loss and tax credit carryforwards.

We do not anticipate that the amount of our existing unrecognized tax benefits will significantly increase or

decrease within the next 12 months. Due to the presence of NOLs in most jurisdictions, our tax years remain
open for examination by taxing authorities back to the inception of the company.

Recent Accounting Pronouncements

We have reviewed recent accounting pronouncements and concluded that they are either not applicable to
our business, or that no material effect is expected on the consolidated financial statements as a result of future
adoption.

As an “emerging growth company” the JOBS Act allows us to delay adoption of new or revised accounting

pronouncements applicable to public companies until such pronouncements are made applicable to private
companies. As a result, our financial statements may not be comparable to the financial statements of issuers who
are required to comply with the effective dates for new or revised accounting standards that are applicable to
public companies.

Off-Balance Sheet Arrangements

We do not have any relationships with unconsolidated entities or financial partnerships, such as entities
often referred to as structured finance or special purpose entities, which would have been established for the
purpose of facilitating off-balance sheet arrangements or for any other contractually narrow or limited purpose.

Inflation

We do not believe that inflation has had a material effect on our business, financial condition or results of
operations. If our costs were to become subject to significant inflationary pressures, we may not be able to fully
offset such higher costs through price increases. Our inability or failure to do so could adversely affect our
business, financial condition and results of operations.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

We are exposed to various market risks, including changes in commodity prices and interest rates. Market

risk is the potential loss arising from adverse changes in market rates and prices. Prices for our products are
largely denominated in U.S. dollars and, as a result, we do not face significant risk with respect to foreign
currency exchange rates.

Interest Rate Risk

Generally, our exposure to market risk has been primarily limited to interest income sensitivity, which is

affected by changes in the general level of U.S. interest rates, particularly because the majority of our
investments are in short-term debt securities. We do not enter into investments for trading or speculative

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purposes. The primary objective of our investment activities is to preserve principal while at the same time
maximizing the income we receive without significantly increasing risk. To minimize risk, we maintain our
portfolio of cash, cash equivalents and short-term investments in a variety of interest-bearing instruments, which
have included U.S. government and agency securities, high-grade U.S. corporate bonds and money market funds.
Declines in interest rates, however, would reduce future investment income. A 1% decline in interest rates,
occurring on January 1, 2014 and sustained throughout the period ended December 31, 2014, would not be
material.

As of December 31, 2013, the principal and accrued interest outstanding under our term borrowings was
$18.3 million. The interest rates on our term borrowings under our credit facility are fixed. If overall interest
rates had increased by 10% during the periods presented, our interest expense would not have been affected.

Foreign Currency Exchange Risk

As we expand internationally our results of operations and cash flows will become increasingly subject to
fluctuations due to changes in foreign currency exchange rates. Historically, a majority of our revenue has been
denominated in U.S. dollars, although we sell our products and services in local currency outside of the United
States, principally the Euro. Our expenses are generally denominated in the currencies in which our operations
are located, which is primarily in the United States. The effect of a 10% adverse change in exchange rates on
foreign denominated cash, receivables and payables would not have been material for the periods presented. As
our operations in countries outside of the United States grow, our results of operations and cash flows will be
subject to fluctuations due to changes in foreign currency exchange rates, which could harm our business in the
future. To date, we have not entered into any material foreign currency hedging contracts although we may do so
in the future.

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Item 8.

Financial Statements and Supplementary Data

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

NANOSTRING TECHNOLOGIES, INC.

Financial Statements:
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Changes in Mandatorily Redeemable Convertible Preferred Stock and

Stockholders’ Equity (Deficit)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page(s)

80
81
82
83

84
85
86

-79-

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders of NanoString Technologies, Inc.

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of

operations, of comprehensive loss, of changes in mandatorily redeemable convertible preferred stock and
stockholders’ equity (deficit) and of cash flows present fairly, in all material respects, the financial position of
NanoString Technologies, Inc. and its subsidiaries (the “Company”) at December 31, 2013 and 2012, and the
results of their operations and their cash flows for each of the three years in the period ended December 31, 2013
in conformity with accounting principles generally accepted in the United States of America. These financial
statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on
these financial statements based on our audits. We conducted our audits of these statements in accordance with
the standards of the Public Company Accounting Oversight Board (United States). Those standards require that
we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles used and significant estimates made
by management, and evaluating the overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

/s/ PricewaterhouseCoopers LLP

Seattle, Washington
March 27, 2014

-80-

NanoString Technologies, Inc.
Consolidated Balance Sheets

December 31,

2013

2012

(In thousands, except par value
amounts)

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred offering costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities, Mandatorily Redeemable Convertible Preferred Stock and Stockholders’

$

9,941
32,715
8,331
6,750
2,999

60,736
201
29
3,065
341
$ 64,372

Equity (Deficit)
Current liabilities:

3,354
7,088
1,462
590
6,136

18,630
803
1,313
12,157
—

32,903

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue, current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent, current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Preferred stock warrant liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (Note 13)
Mandatorily redeemable convertible preferred stock, $0.0001 par value, 8,979 shares
authorized; no shares outstanding at December 31, 2013; 8,118 shares issued and
outstanding at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Stockholders’ equity (deficit):

Preferred stock, $0.0001 par value, 15,000 shares authorized, no shares
issued or outstanding at December 31, 2013; no shares authorized at
December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Common stock, $0.0001 par value, 150,000 shares authorized; 14,620 and
411 shares issued and outstanding at December 31, 2013 and 2012,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 21,692
—
3,322
5,380
1,320

31,714
180
1,765
3,674
73
$ 37,406

$

2,865
4,481
878
764
2,789

11,777
362
1,903
9,970
3,532

27,544

—

103,622

—

—

1
158,278
22
(126,832)

—
—
—
(93,760)

(93,760)

Total stockholders’ equity (deficit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31,469

Total liabilities, mandatorily redeemable convertible preferred stock

and stockholders’ equity (deficit)

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 64,372

$ 37,406

The accompanying notes are an integral part of these consolidated financial statements.

-81-

NanoString Technologies, Inc.
Consolidated Statements of Operations

Years Ended December 31,

2013

2012

2011

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Costs and expenses:
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(In thousands, except per share amounts)
$ 22,973

$ 31,403

$ 17,800

15,009
14,979
29,912

59,900

12,361
11,635
15,486

39,482

9,777
8,990
9,529

28,296

Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(28,497)

(16,509)

(10,496)

Other income (expense):
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revaluation of preferred stock warrant liability . . . . . . . . . . . . . . . . . . . . . . . .

68
(1,942)
(66)
1,156

21
(804)
(29)
(387)

Total other income (expense) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(784)

(1,199)

10
(599)
80
73

(436)

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accretion of mandatorily redeemable convertible preferred stock . . . . . . . . . .

(29,281)
(4,653)

(17,708)
(7,533)

(10,932)
(5,251)

Net loss attributable to common stockholders . . . . . . . . . . . . . . . . . . . . . .

$(33,934) $(25,241) $(16,183)

Net loss per share—basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

(4.44) $ (71.10) $ (50.10)

Weighted average shares used in computing basic and diluted net loss per

share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7,643

355

323

The accompanying notes are an integral part of these consolidated financial statements.

-82-

NanoString Technologies, Inc.
Consolidated Statements of Comprehensive Loss

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income:

Years Ended December 31,

2013

2012

2011

(In thousands)
$(29,281) $(17,708) $(10,932)

Unrealized gain on short-term investments . . . . . . . . . . . . . . . . . . . . . . . . .

22

—

—

Comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(29,259) $(17,708) $(10,932)

The accompanying notes are an integral part of these consolidated financial statements.

-83-

NanoString Technologies, Inc.
Consolidated Statements of Changes in Mandatorily Redeemable Convertible Preferred Stock and Stockholders’ Equity (Deficit)
Period From December 31, 2010 Through December 31, 2013

Series A Preferred
Stock

Series B Preferred
Stock

Series C Preferred
Stock

Series D Preferred
Stock

Series E Preferred
Stock

Common Stock

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Additional
Paid-in
Capital

Other
Comprehensive
Income

Accumulated
Deficit

Total
Stockholders’
(Deficit)
Equity

(In thousands, except share amounts)

557,339 $ 13,250

515,836 $ 11,800

3,551,060 $ 32,837

— $ —

— $ —

322,325

$— $ —

$—

$ (53,517)

$ (53,517)

Balances at December 31,

2010 . . . . . . . . . . . . . . . . . . .
Issuance of Series D preferred
stock, net of issuance costs
of $559 . . . . . . . . . . . . . . . .
Accretion of preferred stock . .
Exercise of stock options . . . .
Stock-based compensation . . .
Net loss . . . . . . . . . . . . . . . . . .

Balances at December 31,

—
—
—
—
—

—
1,133
—
—
—

—
—
—
—
—

—
993
—
—
—

—
—
—
—
—

— 2,430,054

2,777
—
—
—

—
—
—
—

17,819
348
—
—
—

—
—
—
—
—

—

—
—
—
—
—

—

—
—

—
—
2,204 —
—
—

—
—

—
(249)
6
243
—

324,529 —

—

2011 . . . . . . . . . . . . . . . . . . .

557,339

14,383

515,836

12,793

3,551,060

35,614

2,430,054

18,167

-
8
4
-

Issuance of Series E preferred
stock, net of issuance costs
of $185 . . . . . . . . . . . . . . . .
Accretion of preferred stock . .
Exercise of stock options . . . .
Exercise of common stock

warrant . . . . . . . . . . . . . . . . .
Stock-based compensation . . .
Net loss . . . . . . . . . . . . . . . . . .

Balances at December 31,

2012 . . . . . . . . . . . . . . . . . . .
Accretion of preferred stock . .
Issuance of common stock

from initial public offering
net of issuance costs of
$7,180 . . . . . . . . . . . . . . . . .

Conversion of preferred stock
into common stock at initial
public offering . . . . . . . . . . .

Conversion of warrants from

warrants for preferred stock
to warrants for common
stock . . . . . . . . . . . . . . . . . .
Exercise of stock options . . . .
Stock-based compensation . . .
Net loss . . . . . . . . . . . . . . . . . .
Other comprehensive

income . . . . . . . . . . . . . . . . .

Balances at December 31,

—
—
—

—
—
—

—
1,222
—

—
—
—

—
—
—

—
—
—

—
1,072
—

—
—
—

—
—
—

—
—
—

—
2,978
—

—
—
—

—
—
—

—
—
—

— 1,063,951

2,156
—

—
—
—

—
—

—
—
—

15,132
105
—

—
—

—
—
85,135 —

—
—
—

1,562 —
—
—

—
—

557,339
—

15,605
683

515,836
—

13,865
577

3,551,060
—

38,592
1,604

2,430,054
—

20,323
1,140

1,063,951
—

15,237
649

411,226 —
—

—

—
(932)
183

4
745
—

—
(862)

—

—

—

—

—

—

—

—

—

— 5,400,000 —

46,820

(557,339)

(16,288) (515,836)

(14,442) (3,551,060)

(40,196) (2,430,054)

(21,463) (1,063,951)

(15,886) 8,631,427

1

108,274

—
—
—
—

—

—
—
—
—

—

—
—
—
—

—

—
—
—
—

—

—
—
—
—

—

—
—
—
—

—

—
—
—
—

—

—
—
—
—

—

—
—
—
—

—

—
—
—
—

—

—

—
177,165 —
—
—

—
—

2,514
387
1,145
—

—

—

—

—
—
—
—
—

—

—
—
—

—
—
—

—
—

—

—

—
—
—

22

—
(5,002)
—
—
(10,932)

—
(5,251)
6
243
(10,932)

(69,451)

(69,451)

—
(6,601)
—

—
—
(17,708)

—
(7,533)
183

4
745
(17,708)

(93,760)
(3,791)

(93,760)
(4,653)

—

—

46,820

108,275

—
—
(29,281)

2,514
387
1,145
(29,281)

—

22

2013 . . . . . . . . . . . . . . . . . . .

— $ —

— $ —

— $ —

— $ —

— $ — 14,619,818

$

1

$158,278

$ 22

$(126,832)

$ 31,469

The accompanying notes are an integral part of these consolidated financial statements.

Consolidated Statements of Changes in Mandatorily Redeemable Convertible Preferred Stock and Stockholders’ Equity (Deficit)

Period From December 31, 2010 Through December 31, 2013

NanoString Technologies, Inc.

Series A Preferred

Series B Preferred

Series C Preferred

Series D Preferred

Series E Preferred

Stock

Stock

Stock

Stock

Stock

Common Stock

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Additional

Paid-in

Capital

Other

Income

Comprehensive

Accumulated

Deficit

Total

Stockholders’

(Deficit)

Equity

(In thousands, except share amounts)

2010 . . . . . . . . . . . . . . . . . . .

557,339 $ 13,250

515,836 $ 11,800

3,551,060 $ 32,837

— $ —

— $ —

322,325

$— $ —

$—

$ (53,517)

$ (53,517)

-

8

4

-

Balances at December 31,

Issuance of Series D preferred

stock, net of issuance costs

of $559 . . . . . . . . . . . . . . . .

Accretion of preferred stock . .

Exercise of stock options . . . .

Stock-based compensation . . .

Net loss . . . . . . . . . . . . . . . . . .

Balances at December 31,

Issuance of Series E preferred

stock, net of issuance costs

of $185 . . . . . . . . . . . . . . . .

Accretion of preferred stock . .

Exercise of stock options . . . .

Exercise of common stock

warrant . . . . . . . . . . . . . . . . .

Stock-based compensation . . .

Net loss . . . . . . . . . . . . . . . . . .

Balances at December 31,

Issuance of common stock

from initial public offering

net of issuance costs of

Conversion of preferred stock

into common stock at initial

Conversion of warrants from

warrants for preferred stock

to warrants for common

stock . . . . . . . . . . . . . . . . . .

Exercise of stock options . . . .

Stock-based compensation . . .

Net loss . . . . . . . . . . . . . . . . . .

Other comprehensive

income . . . . . . . . . . . . . . . . .

Balances at December 31,

2011 . . . . . . . . . . . . . . . . . . .

557,339

14,383

515,836

12,793

3,551,060

35,614

2,430,054

18,167

324,529 —

—

(69,451)

(69,451)

1,222

1,072

2,978

2,156

(6,601)

— 1,063,951

15,132

— 2,430,054

17,819

2,777

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

1,133

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

993

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

348

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

105

—

—

—

—

2,204 —

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

85,135 —

1,562 —

—

(249)

6

243

—

—

(932)

183

4

745

—

—

(862)

—

—

—

—

—

177,165 —

—

—

—

—

—

—

—

—

2,514

387

1,145

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

22

(5,002)

—

—

—

—

(5,251)

6

243

(10,932)

(10,932)

(17,708)

(17,708)

(93,760)

(3,791)

(93,760)

(4,653)

—

—

—

—

—

—

—

—

—

—

(7,533)

183

4

745

46,820

108,275

2,514

387

1,145

22

(29,281)

(29,281)

2012 . . . . . . . . . . . . . . . . . . .

557,339

15,605

515,836

13,865

3,551,060

2,430,054

1,063,951

15,237

411,226 —

Accretion of preferred stock . .

—

683

—

577

649

—

—

38,592

1,604

20,323

1,140

$7,180 . . . . . . . . . . . . . . . . .

—

—

—

—

—

—

—

—

—

— 5,400,000 —

46,820

public offering . . . . . . . . . . .

(557,339)

(16,288) (515,836)

(14,442) (3,551,060)

(40,196) (2,430,054)

(21,463) (1,063,951)

(15,886) 8,631,427

1

108,274

2013 . . . . . . . . . . . . . . . . . . .

— $ —

— $ —

— $ —

— $ —

— $ — 14,619,818

$ 1

$158,278

$ 22

$(126,832)

$ 31,469

The accompanying notes are an integral part of these consolidated financial statements.

NanoString Technologies, Inc.
Consolidated Statements of Cash Flows

Operating activities:
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net loss to net cash used in operating activities

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt discount
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revaluation of preferred stock warrant liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of premium on short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest accrued on convertible promissory notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest accrued on long-term note loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party loans and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent

Years Ended December 31,

2013

2012

2011

(In thousands)

$ (29,281) $(17,708) $(10,932)

1,777
213
1,145
(1,156)
(518)
—
259
1

(5,009)
(1,370)
(1,679)
(268)
1,601
2,678
1,025
(764)

1,947
136
745
387
—
—

90
3

(210)
(1,884)
221
118
103
1,830
146
(732)

1,454
330
243
(73)
—
87
—
—

(965)
(1,338)
(1,100)
(58)
(1,231)
781
624
1,486

Net cash used in operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(31,346)

(14,808)

(10,692)

Investing activities:
Purchases of property and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase in restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(759)
(32,175)
(21)

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(32,955)

Financing activities:
Proceeds from issuance of preferred stock and warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from initial public offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of convertible promissory notes and warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred offering costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options and warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
47,374
—
5,000
(211)
—
387

(428)
—
—

(428)

15,132
—
—
13,000
(1,706)
(553)
187

(2,688)
—
(112)

(2,800)

14,883
—
5,000
5,004
(4,899)
—
6

Net cash provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

52,550

26,060

19,994

Net increase (decrease) in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(11,751)

10,824

6,502

Cash and cash equivalents:
Beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21,692

10,868

4,366

End of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

9,941

$ 21,692

$ 10,868

Supplemental disclosures:
Accretion of preferred stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrual of offering costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of preferred stock warrants with debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of preferred stock warrants with equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Conversion of convertible promissory notes and accrued interest into Series D preferred stock . . . . . . . . .
Conversion of convertible preferred stock to common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Conversion of convertible preferred stock warrants to common stock warrants . . . . . . . . . . . . . . . . . . . . . .
Non-cash capital lease . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,653
29
1,474
138
—
—

108,275
2,514
410

$ 7,533
1,212
563
648
—
—
—
—
—

$ 5,251

—
167
661
1,867
5,087
—
—
—

The accompanying notes are an integral part of these consolidated financial statements.

-85-

NanoString Technologies, Inc.

Notes to Consolidated Financial Statements

1. Description of the Business

NanoString Technologies, Inc. (the “Company”) was incorporated in the state of Delaware on June 20,
2003. The Company’s headquarters is located in Seattle, Washington. The Company’s technology enables direct
detection, identification and quantification of individual target molecules in a biological sample by attaching a
unique color coded fluorescent reporter to each target molecule of interest. The Company markets its proprietary
nCounter Analysis System, consisting of instruments and consumables, including its Prosigna Breast Cancer
Assay, to academic, government and biopharmaceutical and clinical laboratories.

The Company has incurred losses to date and expects to incur additional losses in the foreseeable future.

The Company continues to devote the majority of its resources to the growth of its business in accordance with
its business plan. The Company’s activities have been financed primarily through the sale of equity securities and
incurrence of indebtedness, and to a lesser extent, capital leases and other borrowings.

Reverse Stock Split

On June 12, 2013, the Company effected a 1-for-32 reverse stock split of its common stock and preferred

stock. All share and per share information has been retroactively adjusted to reflect this reverse stock split.

Initial Public Offering

On June 25, 2013, the Company’s registration statement on Form S-1 was declared effective. This

registration statement related to its initial public offering, in which the Company sold 5,400,000 shares of
common stock at a price of $10.00 per share. The shares began trading on the NASDAQ Global Market on
June 26, 2013. All outstanding shares of the Company’s mandatorily redeemable convertible preferred stock
converted into shares of common stock in connection with the initial public offering. Following the initial public
offering, there were no shares of preferred stock outstanding.

2. Significant Accounting Policies

Accounting Principles

The consolidated financial statements and accompanying notes were prepared in accordance with

accounting principles generally accepted in the United States of America (“U.S. GAAP”).

Principles of Consolidation

The accompanying consolidated financial statements reflect the accounts of the Company and its wholly-
owned subsidiaries, NanoString Technologies International, Inc., NanoString Technologies Asia Pacific Limited,
NanoString Technologies Europe Limited, Nanostring Technologies Germany GmbH, Nanostring Technologies
Singapore Pte Limited and NanoString Technologies SAS. Each of these subsidiaries operates as a sales and
support office. The functional currency of each subsidiary is the U.S. dollar. All significant intercompany
balances and transactions have been eliminated.

Use of Estimates

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management

to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the consolidated financial statements and that affect the reported
amounts of revenue and expenditures during the reporting period. Actual results could differ from those
estimates. Significant estimates inherent in the preparation of the accompanying consolidated financial
statements include the estimation of the fair value of the Company’s equity securities and the calculation of
stock-based compensation.

-86-

Cash and Cash Equivalents

The Company considers all highly-liquid investments with purchased maturities of three months or less to

be cash equivalents. The Company’s cash equivalents consist principally of funds maintained in depository
accounts. The Company invests its cash and cash equivalents with major financial institutions; at times these
investments exceed federally insured limits.

Investments

The Company classifies its securities as available-for-sale, which are reported at estimated fair value with

unrealized gains and losses included in accumulated other comprehensive income in stockholders’ equity.
Realized gains, realized losses and declines in the value of securities judged to be other-than-temporary, are
included in other income (expense). The cost of investments for purposes of computing realized and unrealized
gains and losses is based on the specific identification method. Amortization of premiums and accretion of
discounts are included in other income (expense). Interest and dividends earned on all securities are included in
other income (expense). Investments in securities with maturities of less than one year, or where management’s
intent is to use the investments to fund current operations, or to make them available for current operations, are
classified as short-term investments.

If the estimated fair value of a security is below its carrying value, the Company evaluates whether it is
more likely than not that it will sell the security before its anticipated recovery in market value and whether
evidence indicating that the cost of the investment is recoverable within a reasonable period of time outweighs
evidence to the contrary. The Company also evaluates whether or not it intends to sell the investment. If the
impairment is considered to be other-than-temporary, the security is written down to its estimated fair value. In
addition, the Company considers whether credit losses exist for any securities. A credit loss exists if the present
value of cash flows expected to be collected is less than the amortized cost basis of the security. Other-than-
temporary declines in estimated fair value and credit losses are charged against other income (expense).

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable are stated at the amount management expects to collect from customers based on their

outstanding invoices. Management reviews accounts receivable regularly to determine if any receivable will
potentially be uncollectible and to estimate the amount of allowance for doubtful accounts necessary to reduce
accounts receivable to its estimated net realizable value. This estimate was made by analyzing the status of
significant past due receivables and by establishing provisions for estimated losses by analyzing current and
historical bad debt trends. At December 31, 2013 and 2012, no allowance for doubtful accounts was recorded.

Concentration of Credit Risks

Cash, cash equivalents and short-term investments are invested in accordance with the Company’s

investment policy. The policy includes guidelines for the investment of cash reserves and is reviewed
periodically to minimize credit risk. The Company also has credit risk related to the collectability of its accounts
receivable. The Company performs initial and ongoing evaluations of its customers’ financial position and
generally extends credit on account without collateral.

The Company did not have any customers that individually represented more than 10% of total revenue

during the years ended December 31, 2013, 2012 and 2011.

The Company had no customers that represented more than 10% of total accounts receivable at

December 31, 2013 and 2012.

The Company is also subject to supply chain risks related to the outsourcing of the manufacturing of its
instruments to sole suppliers. Although there are a limited number of manufacturers for instruments of this type,

-87-

the Company believes that other suppliers could provide similar products on comparable terms. A change in
suppliers, however, could cause a delay in manufacturing and a possible loss of sales, which would adversely
affect operating results.

Fair value of financial instruments

The recorded amounts of certain financial instruments, including cash and cash equivalents, accounts
receivable, prepaid expenses and other assets, accounts payable and accrued liabilities approximate fair value due
to their relatively short maturities. Investments that are classified as available-for-sale are recorded at fair value.
The fair value for securities held is determined using quoted market prices, broker or dealer quotations, or
alternative pricing sources with reasonable levels of price transparency. The recorded amount of the Company’s
long-term debt approximates fair value because the related interest rates approximate rates currently available to
the Company.

Inventory

Inventory consists of finished goods, work in process, raw materials and certain component parts to be used
in manufacturing the Company’s products. Inventory is stated at the lower of cost or market. Cost is determined
using a standard cost system, whereby the standard costs are updated periodically to reflect current costs and
market represents the lower of replacement cost or estimated net realizable value. The Company records
adjustments to inventory for potentially excess, obsolete, slow-moving or impaired items.

The Company outsources the manufacturing of its instruments to third-party contract manufacturers who
manufacture them to certain specifications and source certain raw materials from sole source providers. Major
delays in shipments, inferior quality, insufficient quantity or any combination of these or other factors may harm
the Company’s business and results of operations. In addition, the inability of one or more of these suppliers to
provide the Company with an adequate supply of its products or raw materials or the loss of one or more of these
suppliers may cause a delay in the Company’s ability to fulfill orders while it obtains a replacement supplier and
may harm the Company’s business and results of operations.

Property and Equipment

Property and equipment are recorded at cost, net of accumulated depreciation and amortization.

Depreciation and amortization are computed using the straight-line method over the estimated useful lives of the
assets. Manufacturing equipment is amortized over five years, computer equipment is generally depreciated over
three years, furniture and fixtures are depreciated over five years and leasehold improvements are amortized over
the life of the related assets or the term of the lease, whichever is less. Expenditures for additions are capitalized
and expenditures for maintenance and repairs are expensed as incurred. Gains and losses from the disposal of
property and equipment are reflected in the consolidated statements of operations in the year of disposition.

Leases and Leasehold Improvements

Rent expense for leases that provide for scheduled rent increases during the lease term is recognized on a

straight-line basis over the term of the related lease. Leasehold improvements that are funded by landlord
incentives or allowances are recorded in property and equipment and as a component of deferred rent and are
amortized as a reduction of rent expense over the term of the related lease.

Impairment of Long-Lived Assets

The Company recognizes impairment losses on long-lived assets when indicators of impairment are present

and the anticipated undiscounted cash flows to be generated by those assets are less than the asset’s carrying
values. The Company has not experienced any impairment losses on its long-lived assets during the periods
presented.

-88-

Deferred Offering Costs

Deferred offering costs represent legal, accounting and other direct costs related to the Company’s efforts to
raise capital through public offerings of the Company’s common stock. Costs are deferred until the completion of
the applicable offering, at which time they are reclassified to additional paid-in capital as a reduction of the
proceeds. The Company accrued approximately $29,000 and $1.8 million of deferred offering costs as a non-
current asset in the consolidated balance sheet as of December 31, 2013 and 2012, respectively.

Segments

The Company follows the authoritative literature that established annual and interim reporting standards for

enterprises’ operating segments and related disclosures about its products and services, geographic regions and
major customers. Operating segments are defined as components of an entity for which separate financial
information is available and evaluated regularly by the chief operating decision maker in deciding how to
allocate resources and in assessing performance. The Company’s chief operating decision maker is the chief
executive officer, who manages the operations and evaluates the financial performance on a total Company basis.
The Company’s principal operations and decision-making functions are located at its corporate headquarters in
the United States.

Until the fourth quarter of 2013, the Company operated in two reportable segments, its life sciences business

and its diagnostics business. In November 2013, the Company’s nCounter Dx Analysis System FLEX
Configuration was launched, enabling customers to perform both research and clinical testing on the same
instrument. The Company has one sales force that now sells these systems to both research and diagnostic testing
labs, and has launched its first product, nCounter Elements GPRs, that can be used for both research and
diagnostic testing. As a result of these fundamental changes to its business, the Company began operating as a
single reportable segment during the fourth quarter of 2013.

Revenue Recognition

The Company recognizes revenue when (1) persuasive evidence of an arrangement exists, (2) delivery has

occurred or services have been rendered, (3) the price to the customer is fixed or determinable and
(4) collectability is reasonably assured. The Company generates revenue from the sale of products and services.
The Company’s products consist of its proprietary nCounter Analysis System and related consumables. Services
consist of extended warranties and service fees for assay processing. A delivered product or service is considered
to be a separate unit of accounting when it has value to the customer on a stand-alone basis. Products or services
have value on a stand-alone basis if they are sold separately by any vendor or the customer could resell the
delivered product.

Systems product revenue is recognized upon installation and calibration in geographic regions where such

services are only available from the Company’s specialized technicians. In these regions, systems and related
installation and calibration are considered to be one unit of accounting, as systems are required to be
professionally installed and calibrated before use. In certain geographic regions, installation and calibration
services are available from other vendors, and in such regions they are considered separate revenue elements.
Consumables are considered to be separate units of accounting as they are sold separately. Consumables product
revenue is recognized upon shipment.

Service revenue is recognized when earned, which is generally upon the rendering of the related services.
Service contracts and service fees for assay processing are each considered separate units of accounting as they
are sold separately. The Company offers service contracts on its nCounter Analysis System for periods ranging
from 12 to 36 months after the end of the standard 12-month warranty period. Service contracts are generally
separately priced. Revenue from service contracts is deferred and recognized in income on a straight-line basis
over the service period.

-89-

For arrangements with multiple deliverables, the Company allocates the contract consideration at the
inception of the contract to the deliverables based upon their relative selling prices. To date, selling prices have
been established by reference to vendor specific objective evidence based on stand-alone sales transactions for
each deliverable. Vendor specific objective evidence is considered to have been established when a substantial
majority of individual sales transactions within the previous 12 month period fall within a reasonably narrow
range, which the Company has defined to be plus or minus 15% of the median sales price of actual stand-alone
sales transactions. The Company uses its best estimate of selling price for individual deliverables when vendor
specific objective evidence or third-party evidence is unavailable. Allocated revenue is only recognized for each
deliverable when the revenue recognition criteria have been met.

Cost of Revenue

Cost of revenue consists primarily of costs incurred in the production process, including costs of purchasing

instruments from third-party contract manufacturers, consumable component materials and assembly labor and
overhead, installation, warranty, service and packaging and delivery costs. In addition, cost of revenue includes
royalty costs for licensed technologies included in the Company’s products, provisions for slow-moving and
obsolete inventory and stock-based compensation expense. Cost of revenue for instruments and consumables is
recognized in the period the related revenue is recognized. Shipping and handling costs incurred for product
shipments are included in cost of revenue in the consolidated statements of operations.

Reserve for Product Warranties

The Company generally provides a one-year warranty on its nCounter Analysis Systems and establishes an

accrual based on historical product failure rates and actual warranty costs incurred. Warranty expense is recorded
as a component of cost of revenue in the consolidated statements of operations.

Changes in the Company’s warranty reserve and related costs were as follows:

(In thousands)

Warranty reserve, December 31, 2010 . . . . . . . . . . . . .
Cost of warranty claims . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warranty accrual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Warranty reserve, December 31, 2011 . . . . . . . . . . . . .
Cost of warranty claims . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warranty accrual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Warranty reserve, December 31, 2012 . . . . . . . . . . . . .
Cost of warranty claims . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warranty accrual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Warranty reserve, December 31, 2013 . . . . . . . . . . . . .

$

63
(518)
622

167
(244)
325

248
(191)
301

358

Research and Development

Research and development expenses, consisting primarily of salaries and benefits, occupancy costs,
laboratory supplies, clinical study costs, contracted services, consulting fees and related costs, are expensed as
incurred.

Selling, General and Administrative

Selling expenses consist primarily of personnel related costs for sales and marketing, contracted services,
and service fees and are expensed as the related costs are incurred. Advertising costs are charged to operations as
incurred and are included in sales and marketing expenses. Advertising costs totaled approximately $3.3 million,
$590,000 and $417,000 during the years ended December 31, 2013, 2012 and 2011, respectively.

-90-

General and administrative expenses consist primarily of personnel related costs for the Company’s finance,
human resources, business development, legal and general management, as well as professional fees for services
such as legal and accounting services. General and administrative expenses are expensed as they are incurred.

Income Taxes

The Company accounts for income taxes under the liability method. Under the liability method, deferred tax

assets and liabilities are determined based on the differences between the financial reporting and income tax
bases of assets and liabilities and are measured using the tax rates that will be in effect when the differences are
expected to reverse. A valuation allowance is recorded when it is more likely than not that some of the deferred
tax assets will not be realized.

The Company determines whether a tax position is more likely than not to be sustained upon examination
based on the technical merits of the position. For tax positions meeting the more-likely-than-not threshold, the
tax amount recognized in the financial statements is reduced by the largest benefit that has a greater than 50%
likelihood of being realized upon ultimate settlement with the relevant tax authority.

Stock-Based Compensation

The Company accounts for stock-based compensation under the fair value method. Stock-based

compensation costs are based on option awards granted and vested based on their grant-date fair value, estimated
using the Black-Scholes option pricing model. The Company uses the straight-line attribution method for
recognizing compensation expense.

The Company recognizes compensation expense for only the portion of options expected to vest. Therefore,
management applied an estimated forfeiture rate that was derived from historical employee termination behavior.
If the actual number of forfeitures differs from these estimates, adjustments to compensation expense may be
required in future periods.

Guarantees and Indemnifications

In the normal course of business, the Company guarantees and/or indemnifies other parties, including
vendors, lessors and parties to transactions with the Company, with respect to certain matters. The Company has
agreed to hold the other parties harmless against losses arising from breach of representations or covenants, or
out of intellectual property infringement or other claims made against certain parties. It is not possible to
determine the maximum potential amount the Company could be required to pay under these indemnification
agreements, since the Company has not had any prior indemnification claims, and each claim would be based
upon the unique facts and circumstances of the claim and the particular provisions of each agreement. In the
opinion of management, any such claims would not be expected to have a material adverse effect on the
Company’s consolidated results of operations, financial condition or cash flows. The Company did not have any
related liabilities recorded at December 31, 2013 and 2012.

Comprehensive Income

Comprehensive loss includes certain changes in equity that are excluded from net loss. Specifically,

unrealized gains and losses on short-term investments are included in comprehensive income.

-91-

Recent Accounting Pronouncements

As an “emerging growth company,” the Jumpstart Our Business Startups Act allows the Company to delay

adoption of new or revised accounting pronouncements applicable to public companies until such
pronouncements are made applicable to private companies.

3. Short-term Investments

Short-term investments consisted of available-for-sale securities at December 31, 2013 as follows:

Type of security

Amortized cost

Gross
unrealized
gains

Gross
unrealized
losses

(In thousands)

Fair value

U.S. government-related debt securities . . . . . .
Corporate debt securities . . . . . . . . . . . . . . . . .

Total available-for-sale securities . . . . . . . . . . .

$

$

1,565
31,128

32,693

$

$

1
24

25

$ —

(3)

(3)

$

$

$

1,566
31,149

32,715

The Company did not have available-for-sale securities at December 31, 2012.

The fair values of available-for-sale securities by contractual maturity at December 31, 2013 were as

follows (in thousands):

Maturing in one year or less . . . . . . . . . . . . . . . . . . . . . . . . .
Maturing after one year through three years . . . . . . . . . . . .

Total available-for-sale securities . . . . . . . . . . . . . . . . . . . .

$

$

26,725
5,990

32,715

4. Fair Value Measurements

The Company establishes the fair value of its assets and liabilities using the price that would be received to

sell an asset or paid to transfer a financial liability in an orderly transaction between market participants at the
measurement date. A fair value hierarchy is used to measure fair value. The three levels of the fair value
hierarchy are as follows:

Level 1 Quoted prices in active markets for identical assets and liabilities.

Level 2 Quoted prices for similar instruments in active markets; quoted prices for identical or similar
instruments in markets that are not active; and model-derived valuations in which all significant inputs and
significant value drivers are observable in active markets.

Level 3 Valuations derived from valuation techniques in which one or more significant inputs or significant

value drivers are unobservable.

-92-

The Company’s available-for-sale securities by level within the fair value hierarchy were as follows:

As of December 31, 2013

Level 1

Level 2

Level 3

Total

Fair value measurement using:

Cash equivalents:

Money market fund . . . . . . . . . . . . . . . . . . . .

$

8,454

$

—

$ —

$

8,454

Short-term investments:

U.S. government-related debt securities . . . .
Corporate debt securities . . . . . . . . . . . . . . . .

—
—

1,566
31,149

—
—

1,566
31,149

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

8,454

$

32,715

$ —

$

41,169

(In thousands)

As of December 31, 2012

Level 1

Level 2

Level 3

Total

Fair value measurement using:

(In thousands)

Cash equivalents:

Money market fund . . . . . . . . . . . . . . . . . . . .

$

20,510

$

—

$ —

$

20,510

Prior to the Company’s initial public offering, the Company had mandatorily redeemable convertible
preferred stock which contained certain redemption provisions that precluded equity classification. Accordingly,
warrants to purchase this mandatorily redeemable convertible preferred stock were classified as liabilities for the
periods presented. These preferred stock warrants were subject to re-measurement at each balance sheet date and
any change in fair value was recognized as a component of other income (expense).

The Company’s preferred stock warrants were categorized as Level 3 because they were valued based on

unobservable inputs and management judgment due to the absence of quoted market prices, inherent lack of
liquidity and the long-term nature of such financial instruments. The Company performed a fair value assessment
of the preferred stock warrant inputs on a quarterly basis using the Black-Scholes option pricing model. The
assumptions used in the Black-Scholes option pricing model are inherently subjective and involve significant
judgment. Any change in fair value was recognized as a component of other income (expense) in the
consolidated statements of operations. Upon the closing of the Company’s initial public offering, all warrants to
purchase preferred stock were converted to warrants to purchase common stock and these warrants are no longer
re-measured to fair value at each reporting date.

The Company’s preferred stock warrant liabilities by level within the fair value hierarchy were as follows:

As of December 31, 2012

Fair value measurement using:

Level 1

Level 2

Level 3

Total

Preferred stock warrant liability . . . . . . . . . . . . . . . . . .

$ —

(In thousands)
$

3,532

$ —

$

3,532

The Company may elect to apply fair value to its financial assets and liabilities on an instrument-by-
instrument basis. The Company has not elected to apply the fair value option to any eligible financial assets or
liabilities in 2013, 2012 or 2011.

-93-

5. Inventory

Inventory consisted of the following at December 31:

Raw materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Work in process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,164
2,198
2,388

$

2,120
962
2,298

$

6,750

$

5,380

2013

2012

(In thousands)

6. Prepaid Expenses and Other

Prepaid expenses and other consisted of the following at December 31:

Prepaid royalties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposits for inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2013

2012

$

(In thousands)
163
1,577
1,259

175
883
262

$

2,999

$

1,320

7. Property and Equipment

Property and equipment consisted of the following at December 31:

. . . . . . . . . . . . . . . . . . . . . . . .
Manufacturing equipment
Prototype systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computer equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: Accumulated depreciation and amortization . . . . .

Useful Life
(Years)

5
2
3
5
Various

2013

2012

(In thousands)

$ 3,333
1,893
1,325
543
4,713
—

$ 2,854
1,893
651
517
4,713
14

11,807
(8,742)

10,642
(6,968)

$ 3,065

$ 3,674

Prototype systems consist of digital imagers and liquid handling robots used in internal testing and other

development activities.

Depreciation and amortization expense for the years ended December 31, 2013, 2012 and 2011 totaled

approximately $1.8 million, $1.9 million and $1.5 million, respectively.

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8. Accrued Liabilities

Accrued liabilities consisted of the following at December 31:

2013

2012

(In thousands)

Salaries and bonuses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Clinical study costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounting and legal . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,701
539
272
1,576

$

2,071
847
491
1,072

$

7,088

$

4,481

9. Long-Term Debt

In 2012, the Company entered into a credit facility, as amended, that consists of up to $23.0 million in term
loan borrowings and a $2.0 million accounts receivable revolving line of credit. All borrowings under the credit
facility have a maturity date of July 2016. The term loans bear interest at fixed rates based on the three-month
LIBOR rate plus 8.39% (subject to a LIBOR floor of 0.50%) at the time of borrowing and borrowings under the
revolving line of credit bear interest at the Prime Rate plus 3.70% (subject to a floor of 6.95%). At December 31,
2013, the Prime Rate was equal to 3.25%. We are also required to pay a fee of 0.075% per month on the unused
portion of the revolver borrowings. Through January 2014, the Company is required to only pay interest on all
outstanding term borrowings. Following the expiration of the interest only payment period, the Company is
required to pay principal and interest in 30 equal monthly payments, plus an end of term payment equal to 5.5%
of the amount borrowed. The Company may at its option prepay all of the term loan borrowings by paying the
lender, among other things, all principal and accrued interest, the end of term payment plus a make-whole
premium.

During 2012, the Company incurred $13.0 million in term loan borrowings at an interest rate of 8.89%. In

connection with the credit facility, the Company issued warrants to purchase an aggregate of 76,940 shares of
Series D preferred stock at an exercise price of $8.45 per share and 20,837 shares of Series E preferred stock at
an exercise price of $14.40 per share. The warrants have a ten-year term and an aggregate fair value at issuance
of $648,000. The warrants were valued at the date of issuance using the Black-Scholes option pricing model with
the following assumptions: fair value of preferred stock equal to exercise price of warrant, volatility of 58.0 to
61.0% and a risk free interest rates of 1.63 to 2.20%. The warrants were treated as debt discount and are being
amortized over the term of the debt. In connection with the Company’s initial public offering, these warrants
became exercisable for shares of the Company’s common stock.

In April 2013, the Company incurred an additional $5.0 million in term loan borrowings under the credit
facility at an interest rate of 8.89%. In connection with this borrowing, the Company issued warrants to purchase
an aggregate of 10,418 shares of Series E preferred stock, which were valued at the date of issuance at $138,000
using the Black-Scholes option pricing model with the following assumptions: fair value of preferred stock equal
to the exercise price of the warrants, volatility of 57.0% and a risk-free interest rate of 1.7%. In connection with
the Company’s initial public offering, these warrants became exercisable for shares of the Company’s common
stock.

The credit facility contains customary conditions to borrowing, events of default and covenants, including

covenants that restrict the Company’s ability to dispose of assets, merge with or acquire other entities, incur
indebtedness, incur encumbrances, make distributions to holders of the Company’s capital stock, make
investments or engage in transactions with its affiliates. In addition, the Company must comply with a financial
covenant based on non-Prosigna revenue. This financial covenant is measured monthly on a trailing three month
basis. The Company was in compliance with all covenants as of December 31, 2013. The Company’s obligations
under the credit facility are collateralized by substantially all of its assets other than intellectual property.

-95-

In August 2013, the Company entered into an equipment lease of hardware, software and capitalized
installation costs over a lease term of three years expiring July 2016. The amount financed totaled approximately
$410,000 and is being repaid over the term of the lease. The lease is interest free and ownership of the property
transfers to the Company at the end of the term.

Pursuant to an office building lease, the owner of the building financed a portion of tenant improvements

under an arrangement in which the Company is obligated to pay the amount financed over the term of the lease.
The amount financed totaled $843,000 and is being repaid over the original five-year term of the lease. Interest
accrues on the unpaid balance at a rate of 10% per annum.

Borrowings, including current portion, consisted of the following at December 31:

Landlord payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Term loans payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: Unamortized debt discount
. . . . . . . . . . . . . . . . . . . . .
Current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013

2012

(In thousands)

$

49
410
18,348

18,807
(514)
(6,136)

$

235
—
13,115

13,350
(591)
(2,789)

Non-current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$12,157

$ 9,970

Scheduled future payments for principal obligations under outstanding debt facilities were as follows at

December 31:

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013

(In thousands)
$ 6,342
7,458
5,007
—
—

$18,807

10. Common Stock and Preferred Stock

Prior to the completion of its initial public offering in July 2013, the Company was authorized to issue
common stock and Series A, Series B, Series C, Series D and Series E convertible preferred stock. Immediately
prior to the completion of the Company’s initial public offering, all of the outstanding shares of convertible
preferred stock automatically converted into 8,631,427 shares of common stock.

Common Stock

Each share of common stock is entitled to one vote. The holders of common stock are also entitled to
receive dividends whenever funds are legally available and when declared by the board of directors, subject to
the prior rights of holders of other classes of stock outstanding.

Preferred Stock

Pursuant to the amended and restated certificate of incorporation filed by the Company immediately prior to

the completion of its initial public offering, the Company’s board of directors is authorized to issue up to
15,000,000 shares of preferred stock in one or more series and to fix the rights, preferences, privileges and

-96-

restrictions thereof. These rights, preferences and privileges could include dividend rights, conversion rights,
voting rights, redemption rights, liquidation preferences, sinking fund terms and the number of shares
constituting any series or the designation of such series, any or all of which may be greater than the rights of
common stock. The issuance of preferred stock could adversely affect the voting power of holders of common
stock and the likelihood that such holders will receive dividend payments and payments upon liquidation. In
addition, the issuance of preferred stock could have the effect of delaying, deferring or preventing change in the
Company’s control or other corporate action. As of December 31, 2013, no shares of preferred stock were issued
or outstanding, and the board of directors has not authorized or designated any rights, preferences, privileges and
restrictions for any class of preferred stock.

Mandatorily Redeemable Convertible Preferred Stock

Prior to the completion of the Company’s initial public offering, the Company issued Series A, Series B,

Series C, Series D and Series E convertible preferred stock (collectively, the “Preferred Stock”).

The convertible preferred stock contained a provision that at any time after November 29, 2017 and upon 30
day notice from the holders of 65% of the outstanding Preferred Stock, such holders could compel the Company
to redeem, from any funds legally available, all or part of the Preferred Stock and any accumulated or declared
but unpaid dividends thereon. The Company accordingly recorded the Preferred Stock as mandatorily
redeemable securities.

The redemption value of the Preferred Stock was equal to the original issue price with interest compounded

from the original issuance date to the first installment redemption date at a rate of 8% compounded quarterly.
The Company recorded accretion related to issue costs and dividends of Series A, Series B, Series C, Series D
and Series E preferred stock totaling approximately $4.7 million, $7.5 million and $5.3 million for the years
ended December 31, 2013 and 2012 and 2011, respectively. The Company also accreted any related issuance
costs or discounts.

Mandatorily redeemable convertible preferred stock at December 31, 2012 was as follows:

Mandatorily Redeemable
Convertible Preferred Stock

Shares
Authorized

Shares
Outstanding

Liquidation
Preference

Book Value

Series A . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Series B . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Series C . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Series D . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Series E . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

564,083
520,839
3,659,375
3,125,000
1,109,375

557,339
515,836
3,551,060
2,430,054
1,063,951

$

(Amounts in thousands)

$

15,628
14,045
38,709
22,510
23,078

15,605
13,865
38,592
20,323
15,237

8,978,672

8,118,240

$

113,970

$

103,622

Immediately prior to the completion of the Company’s initial public offering, each share of Series A
preferred stock was converted into common stock on a 1.403030-for-one basis, each share of Series B preferred
stock was converted into common stock on a 1.559429-for-one basis and each share of Series C, D and E
preferred stock was converted into common stock on a one-for-one basis. The aggregate outstanding shares of
convertible preferred stock automatically converted into 8,631,427 shares of common stock.

-97-

Warrants

As of December 31, 2012, there were a total of 604,563 warrants to purchase preferred stock outstanding. In

April 2013, the Company issued warrants to purchase an aggregate of 10,418 shares of its Series E preferred
stock with a term of 10 years. Prior to the completion of the initial public offering, the warrants to purchase
preferred stock were recorded as liabilities and measured at fair value at each reporting date. The following
information summarizes the carrying value of the warrants to purchase shares of the Company’s preferred stock:

(In thousands)

Balance at December 31, 2010 . . . . . . . . . . . . . . . . . . . .
Issuance of preferred stock warrants . . . . . . . . . . . . . . . . .
Warrant revaluation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Balance at December 31, 2011 . . . . . . . . . . . . . . . . . . . .
Issuance of preferred stock warrants . . . . . . . . . . . . . . . . .
Warrant revaluation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . .
Issuance of preferred stock warrants . . . . . . . . . . . . . . . . .
Warrant revaluation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reclassification to common stock warrants . . . . . . . . . . .

42
2,528
(73)

2,497
648
387

3,532
138
(1,156)
(2,514)

Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . .

$ —

All preferred stock warrants were converted into warrants to purchase common stock upon the effectiveness

of the initial public offering. The preferred stock warrant liability was reclassified to stockholders’ equity and
recorded as common stock warrants upon the closing of the Company’s initial public offering. These warrants are
no longer re-measured to fair value at each reporting date. As of December 31, 2013 there were 617,605 common
stock warrants outstanding with a weighted average exercise price of $8.78 per common stock warrant.

11. Stock Based Compensation

Stock Option Plans

The Company’s 2004 Stock Option Plan and 2013 Equity Incentive Plan authorize the grant of options to
employees and consultants for up to 3,948,533 shares of the Company’s common stock as of December 31, 2013.
All options granted have a ten-year term and generally vest and become exercisable over four years of continued
employment or service as defined in each option agreement. The Board of Directors determines the option
exercise price and may designate stock options granted as either incentive or nonstatutory stock options. The
Company generally grants stock options to employees with exercise prices equal to the estimated fair value of the
Company’s common stock on the date of grant.

A summary of the Company’s employee stock option activity and related information follows:

Outstanding at December 31, 2012 . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

1,686,179
669,030
(65,410)
(177,165)

Outstanding at December 31, 2013 . . . . .

2,112,632

December 31, 2013:
. . . .
Options vested and expected to vest
Options exercisable . . . . . . . . . . . . . . . . .

2,087,810
872,414

-98-

Weighted-
average
exercise price
per share

Weighted-
average
remaining
contractual
term (in years)

Aggregate
intrinsic value
(in thousands)

$

$

$
$

2.28
9.17
2.24
2.16

4.47

4.46
2.48

8.59

$

7,486

8.12

8.11
7.39

$

$
$

26,968

26,687
12,875

The total fair value of stock options vested during the year ended December 31, 2013 was $920,000.

The following table summarizes information about the Company’s options outstanding at December 31,

2013:

Exercise Price

$0.32 – 1.92 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.24 – 3.84 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5.12 – 6.72 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8.96 – 12.50 . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options Outstanding

Options Exercisable

Weighted-
Average
Remaining
Contractual
Life in Years

8.18
6.48
8.35
9.73

Weighted-
Average
Remaining
Contractual
Life in Years

8.13
6.41
7.92
9.79

Number of
Shares

416,309
369,142
85,309
1,654

872,414

Number of
Shares

862,856
457,740
418,030
374,006

2,112,632

The fair value of each employee option grant as of December 31 was estimated on the date of grant using

the Black-Scholes option pricing model with the following weighted-average assumptions:

2013

2012

2011

Risk-free interest rates . . . . . . . . . . . . . . .
Expected term (years) . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . .
Volatility . . . . . . . . . . . . . . . . . . . . . . . . .

1.05%–1.95% 0.85%–1.44% 2.2%–3.14%
6.25
—
73.0%

6.25
—
57.0%–58.0% 54.0%–61.0%

6.25
—

The risk-free interest rates are based on the implied yield currently available in U.S. Treasury securities at

maturity with an equivalent term. For purposes of determining the expected term of the awards in the absence of
sufficient historical data relating to stock-option exercises, the Company applies a simplified approach in which
the expected term of an award is presumed to be the mid-point between the vesting date and the expiration date
of the award. The Company has not declared or paid any dividends and does not currently expect to do so in the
foreseeable future. The Company based its expected volatility on the estimated volatility of similar companies
whose share prices are publicly available.

Options granted during the years ended December 31, 2013, 2012, 2011 were granted at exercise prices that

the Company’s board of directors believed to be equal to the fair value of the common stock underlying such
options on the date of grant. Prior to completion of its initial public offering, the Company assessed its estimate
of fair value of its common stock for financial reporting purposes given the Company’s improving financial
performance and prospects, evolving belief that an initial public offering was increasingly viable and the
generally improving conditions in the capital markets. Following this assessment, it was determined that for
financial reporting purposes the fair value of the Company’s common stock was higher than the board of
directors’ fair market value estimate for certain options previously granted. In 2013 and 2012, the Company
granted options of 101,487 and 988,268, respectively, that were subsequently determined to be granted at
exercise prices that were less than the estimated per share value of the underlying common stock on the date of
grant. The valuations of these stock options were adjusted to reflect the increase in estimated fair value of the
underlying stock options. The weighted-average grant date fair value of options granted during the years ended
December 31, 2013, 2012 and 2011 was $5.30, $1.59 and $1.83, respectively.

The aggregate intrinsic value for options exercised during the years ended December 31, 2013, 2012 and

2011 was $681,000, $161,000 and $0, respectively, determined as of the date of option exercise.

-99-

Stock compensation expense for the years ended December 31 was as follows:

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative . . . . . . . . . . . . . . . . . .

$

49
273
823

Total stock-based compensation expense . . . . . . . . .

$

1,145

$

$

71
204
470

745

$

$

4
26
213

243

2013

2012

2011

(In thousands)

At December 31, 2013, the total unrecognized compensation cost was approximately $4.1 million and will

be recognized on a straight-line basis over the weighted-average remaining service period of approximately three
years.

12. Income Taxes

Loss before income taxes for the years ended December 31 consisted of the following:

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(28,746)
(535)

(In thousands)
$(17,618)
(90)

$(10,966)
34

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . .

$(29,281)

$(17,708)

$(10,932)

2013

2012

2011

Income tax expense (benefit) differed from the amounts computed by applying the statutory federal income

tax rate of 34% to pretax loss as a result of the following for the years ended December 31:

Income tax provision at statutory rate . . . . . . . . . . . . . . .
Nondeductible items . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013

$ (9,955)
(32)
(893)
10,965
(85)

2012
(In thousands)
$ (6,021)
349
39
5,894
(261)

2011

$ (3,717)
25
(202)
3,963
(69)

$ —

$ —

$ —

At December 31, 2013, the Company had net operating loss carryforwards of approximately $92.6 million
which will begin to expire in 2023 through 2033. In addition, at December 31, 2013, the Company had research
and development tax credit carryforwards of approximately $2.2 million.

The Company does not expect to utilize any of its net operating loss and tax credit carryforwards in the near
term. The Company may have already experienced one or more ownership changes. Depending on the timing of
any future utilization of its carryforwards, the Company may be limited as to the amount that can be utilized each
year as a result of such previous ownership changes. However, the Company does not believe such limitations
will cause its carryforwards to expire unutilized. Future changes in the Company’s stock ownership as well as
other changes that may be outside the Company’s control could potentially result in further limitations on the
Company’s ability to utilize its net operating loss and tax credit carryforwards.

-100-

The effect of temporary differences and carryforwards that give rise to deferred tax assets for the years

ended December 31 were as follows:

Net operating loss carryforwards . . . . . . . . . . . . . . . . .
Research and development tax credit carryforwards . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total deferred tax assets . . . . . . . . . . . . . . . . . . . .
Less: Valuation allowance . . . . . . . . . . . . . . . . . . . . . .

2013

2012

(In thousands)

31,989
1,654
2,369

36,012
(36,012)

$

21,569
761
2,717

25,047
(25,047)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . .

$

—

$

—

The Company has recorded a full valuation allowance related to its deferred tax assets due to the uncertainty

of the ultimate realization of the future benefits from those assets.

The table below summarizes changes in the deferred tax asset valuation allowance:

Balance at
Beginning
of Year

Charged to
Costs and
Expenses

Write-offs

Balance at End
of Year

(In thousands)

Deferred tax valuation allowance:

For year ended December 31, 2011 . . . . .
For year ended December 31, 2012 . . . . .
For year ended December 31, 2013 . . . . .

$

15,190
19,153
25,047

$

3,963
5,894
10,965

$ —
—
—

$

19,153
25,047
36,012

The total balance of unrecognized gross tax benefits for the years ended December 31 was as follows:

Unrecognized tax benefits at beginning of year . . . . . . . . . .
Additions (reductions) based on current year tax

positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unrecognized tax benefits at end of year . . . . . . . . . . . . . . .

$

2013

2012

2011

(In thousands)

$

253

$

267

$

199

298

551

(14)

68

$

253

$

267

The Company classifies applicable interest and penalties on amounts due to tax authorities as a component
of the provision for income taxes. The amount of accrued interest and penalties recorded in 2013, 2012 or 2011
was not material. We do not anticipate that the amount of our existing unrecognized tax benefits will
significantly increase or decrease within the next 12 months. Due to the presence of net operating loss
carryforwards in most jurisdictions, our tax years remain open for examination by U.S. taxing authorities back to
2004.

13. Commitments and Contingencies

The Company leases its office space and certain office equipment under noncancelable operating leases.

During 2011, the Company amended its existing office space lease to take additional space and extend the term
of the office lease through August 2016. In December 2013, the Company entered into an additional office
building lease. The initial term of the thirty-one month lease commences February 2014. The Company is
obligated to pay approximately $264,000 in annual base rent in the first year, which shall increase by
approximately 2.5% each year. Rent expense totaled approximately $1.2 million, $856,000 and $807,000 for the
years ended December 31, 2013, 2012 and 2011, respectively.

The Company has purchase obligations totaling $3.0 million at December 31, 2013 related to binding

commitments to purchase inventory.

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Future minimum lease payments under noncancelable capital and operating leases as of December 31, 2013

were as follows:

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(In thousands)

$

2,167
2,295
1,520
—
—

$

5,982

From time to time, the Company may become involved in litigation relating to claims arising from the

ordinary course of business. Management believes that there are no claims or actions pending against the
Company currently, the ultimate disposition of which would have a material adverse effect on the Company’s
consolidated results of operation, financial condition or cash flows.

14. Net Loss Per Share

Net loss attributable to common stockholders per share is computed by dividing the net loss allocable to
common stockholders by the weighted-average number of shares of common stock outstanding. Outstanding
stock options, warrants and preferred stock, have not been included in the calculation of diluted net loss
attributable to common stockholders per share because to do so would be anti-dilutive. Accordingly, the
numerator and the denominator used in computing both basic and diluted net loss per share for each period are
the same.

The following table as of December 31 provides a reconciliation of the numerator and denominator used in

computing basic and diluted net loss per share:

2013

2012

2011

(In thousands)

Numerator:

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accretion of mandatorily redeemable

$

(29,281)

$ (17,708)

$ (10,932)

convertible preferred stock . . . . . . . . . . . . .

(4,653)

(7,533)

(5,251)

Net loss attributable to common

stockholders . . . . . . . . . . . . . . . . . . . . . . . .

$

(33,934)

$ (25,241)

$ (16,183)

Denominator:

Weighted-average common shares

outstanding-basic and diluted . . . . . . . . . . .

7,643

355

323

The following outstanding options, warrants and preferred stock as of December 31 were excluded from the

computation of diluted net loss per share for the periods presented because their effect would have been
anti-dilutive:

Options to purchase common stock . . . . . . . . . . . . . . . . . . . . . . . .
Convertible preferred stock (as converted) . . . . . . . . . . . . . . . . . .
Convertible preferred stock warrants (as converted) . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock warrant

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2013

2012

2011

(In thousands)
1,686
8,631
607
—

686
7,567
509
1

2,113
—
—
618

15. Information about Geographic Areas

The following table is based on the geographic location of distributors or end users who purchased products
and services. For sales to distributors, their geographic location may be different from the geographic locations of
the ultimate end user. Revenue by geography as of December 31 was as follows:

North America . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Europe & Middle East
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

21,855
5,775
3,773

(In thousands)
15,906
$
4,167
2,900

$

14,044
2,918
838

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

31,403

$

22,973

$

17,800

2013

2012

2011

Total revenue in the United States was $19.3 million, $14.9 million and $13.5 million for the years ended

December 31, 2013, 2012 and 2011, respectively.

The Company’s assets are primarily located in the United States and not allocated to any specific

geographic region. All of the Company’s long-lived assets are located in the United States.

16. Condensed Quarterly Financial Data (unaudited)

The following table contains selected unaudited financial data for each quarter of 2013 and 2012. The
unaudited information should be read in conjunction with the Company’s financial statements and related notes
included elsewhere in this report. The Company believes that the following unaudited information reflects all
normal recurring adjustments necessary for a fair presentation of the information for the periods presented. The
operating results for any quarter are not necessarily indicative of results for any future period.

Three months ended

March 31,

June 30,

September 30,

December 31,

(in thousands, except per share data)

2013

Total revenue . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to common

stockholders . . . . . . . . . . . . . . . . . . . . . .
Net loss per share—basic and diluted . . . . .

2012

Total revenue . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to common

stockholders . . . . . . . . . . . . . . . . . . . . . .
Net loss per share—basic and diluted . . . . .

$ 5,676

$ 7,218

$ 8,389

$10,120

$(9,601)
$(17.88)

$(7,806)
$(13.69)

$(7,700)
$ (0.53)

$ (8,827)
$ (0.60)

$ 4,502

$ 5,943

$ 6,035

$ 6,493

$(5,403)
$(16.52)

$(5,415)
$(16.02)

$(6,544)
$(18.28)

$ (7,879)
$ (19.85)

17. Subsequent Events

In January 2014, the Company completed an underwritten public offering of 2,972,972 shares of common

stock for total gross proceeds of $55.0 million. In February 2014, the underwriters partially exercised an
overallotment option, purchasing 345,945 additional shares from the Company for additional gross proceeds of
$6.4 million. After underwriters’ fees and commissions and other expenses of the offering, the Company’s
aggregate net proceeds were approximately $57 million.

In January 2014, the Company entered into a non-binding letter of intent for a term loan agreement with a
lender which would allow it to refinance its existing credit facility and potentially incur up to an aggregate of $45
million in term loan borrowings or up to an aggregate of approximately $52 million if it elected to exercise in full
an option to pay in kind a portion of the interest that would accrue on the borrowings under the term loan

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agreement. The Company expects this term loan agreement will contain customary conditions to borrowings,
events of default and negative covenants, including covenants that could limit its ability to, among other things,
incur additional indebtedness, liens or other encumbrances, make dividends or other distributions, and buy, sell
or transfer assets. The Company also expects that the term loan agreement will include liquidity and revenue-
based financial covenants. The Company’s obligations under the term loan agreement will be secured by
substantially all of its assets. However, there can be no assurance that the Company will successfully enter into
this term loan agreement.

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Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer,

evaluated the effectiveness of our disclosure controls and procedures as of December 31, 2013. The term
“disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act,
means controls and other procedures of a company that are designed to ensure that information required to be
disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed,
summarized and reported, within the time periods specified in the U.S. Securities and Exchange Commission’s,
or SEC’s, rules and forms. Disclosure controls and procedures include, without limitation, controls and
procedures designed to ensure that information required to be disclosed by a company in the reports that it files
or submits under the Exchange Act is accumulated and communicated to the company’s management, including
its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required
disclosure. Management recognizes that any controls and procedures, no matter how well designed and operated,
can provide only reasonable assurance of achieving their objectives and management necessarily applies its
judgment in evaluating the cost-benefit relationship of possible controls and procedures. Based on the evaluation
of our disclosure controls and procedures as of December 31, 2013, our Chief Executive Officer and Chief
Financial Officer concluded that, as of such date, our disclosure controls and procedures were effective at the
reasonable assurance level.

Internal Control over Financial Reporting

This Annual Report on Form 10-K does not include a report of management’s assessment regarding internal
control over financial reporting or an attestation report of our registered public accounting firm due to a transition
period established by the rules of the SEC for newly public companies.

Changes in Internal Control over Financial Reporting

There was no change in our internal control over financial reporting identified in connection with the
evaluation required by Rule 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the three months
ended December 31, 2013 that has materially affected, or is reasonably likely to materially affect, our internal
control over financial reporting.

Item 9B. Other Information

None.

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Item 10. Directors, Executive Officers and Corporate Governance

Executive Officers, Key Employees and Directors

PART III

The following table sets forth the names, ages and positions of our executive officers, key employees and

directors as of March 15, 2014:

Name

Age

Position

Executive Officers
R. Bradley Gray
Joseph M. Beechem, Ph.D
Wayne Burns
J. Wayne Cowens, M.D.
David W. Ghesquiere
James A. Johnson
Barney Saunders, Ph.D.
Bruce J. Seeley
Key Employees
Mary Tedd Allen, Ph.D
Gary S. Riordan
Kathryn Surace-Smith
Non-Employee Directors
William D. Young(1)(3)
Bradford Crutchfield(1)
Jennifer Scott Fonstad(2)
Nicholas Galakatos, Ph.D.(2)(3)
Finny Kuruvilla, M.D., Ph.D
Gregory Norden(1)
Charles P. Waite(1)(2)(3)

37
56
57
66
47
57
51
50

51
55
55

69
51
48
56
39
56
58

President, Chief Executive Officer and Director
Senior Vice President of Research and Development
Senior Vice President, Operations and Administration
Chief Medical Officer
Senior Vice President, Corporate & Business Development
Chief Financial Officer
Senior Vice President & General Manager, Life Sciences
Senior Vice President & General Manager, Diagnostics

Vice President of Manufacturing
Vice President, Quality and Regulatory Affairs
Vice President, General Counsel

Chairman of the Board
Director
Director
Director
Director
Director
Director

(1) Member of the Audit Committee.
(2) Member of the Compensation Committee.
(3) Member of the Nominating and Corporate Governance Committee.

There are no family relationships among any of the directors or executive officers.

Executive Officers

R. Bradley Gray. See “Directors, Executive Officers and Corporate Governance — Our Directors” included

elsewhere in this Annual Report on Form 10-K for Mr. Gray’s biographical information.

Joseph M. Beechem, Ph.D. has served as Senior Vice President of Research and Development since April
2012. Prior to joining our company, Dr. Beechem held various positions at Life Technologies, a publicly-traded
biotechnology tools company, most recently as Vice President, Head of Advanced Sequencing and Head of
Global Sequencing Chemistry, Biochemistry and Biophysics from January 2010 to April 2012. From December
2007 to December 2012, he served as Chief Technology Officer of Life Technologies. During his career at Life
Technologies, he led the design and development of multiple genetic analysis technologies, the latest advanced
SOLiD sequencing technology and the single molecule nano-DNA sequencing technology. Prior to joining Life
Technologies, Dr. Beechem was Chief Scientific Officer at Invitrogen, a publicly-traded biotechnology company
that acquired Applied Biosystems in November 2008 to form Life Technologies, from August 2003 to December
2007 and Director of Biosciences at Molecular Probes, a biotechnology company acquired by Invitrogen in 2003,

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from August 2000 to August 2003. Prior to his industry experience, Dr. Beechem led an NIH-funded research
laboratory for 11 years as a tenured associate professor at Vanderbilt University. He has authored or co-authored
more than 100 peer-reviewed papers in diverse fields such as biomathematics, physics, chemistry, physiology,
spectroscopy, diagnostics and biology. Dr. Beechem is also named on nearly 30 U.S. patents or patent
applications and has served on a number of editorial and scientific advisory boards. He received a B.S. in
Chemistry and Biology from Northern Kentucky University and a Ph.D. in Biophysics from The Johns Hopkins
University.

Wayne Burns has served as Senior Vice President, Operations and Administration since October 2012 and

served as Chief Financial Officer from April 2007 to September 2012. During the period from March 2009
through June 2010, Mr. Burns served as Acting Chief Executive Officer as well as Chief Financial Officer. Prior
to joining our company, Mr. Burns served as Chief Operating Officer and Chief Financial Officer at Action
Engine, a developer of a mobile application platform, from 2001 to 2006. From 2000 to 2001, Mr. Burns was a
founder and the Chief Executive Officer of SafariDog, a developer of a search engine optimization platform.
Mr. Burns also served as Vice President Operations and Chief Financial Officer of NetPodium during 1999 prior
to its acquisition by InterVU, where from 1999 to 2000 Mr. Burns served as Vice President of Business
Development. During the period from 1990 to 1996, Mr. Burns served as Chief Financial Officer and Vice
President of Finance for three venture-backed companies, all of which were acquired by public companies.
Mr. Burns spent five years with PricewaterhouseCoopers in the United States and Italy. Mr. Burns received a
B.A. in Business Administration with a concentration in Accounting from the University of Washington.

J. Wayne Cowens, M.D. has served as Chief Medical Officer since February 2011. Prior to joining our
company, Dr. Cowens served in a series of senior medical positions at Genomic Health, a publicly-traded global
health company, beginning in 2004. From April 2004 to March 2010, he served as Genomic Health’s Vice
President, Clinical Oncology. In this position, he was responsible for the development of the Oncotype DX
product pipeline for gene expression profiling tests, initiated the programs in colon, prostate, and renal cell
cancer and designed both development and validation clinical studies. In addition, he developed Genomic
Health’s program in health economics and focused on studies designed to support reimbursement of the
Oncotype DX Breast Cancer Assay both in the United States and the European Union. From April 2010 to
January 2011, he served as Genomic Health’s Senior Director of Health Economics, where he was responsible
for preparing health technology assessments and dossiers for submission to government payors. Prior to joining
Genomic Health, Dr. Cowens held senior product development positions at several pharmaceutical and
biotechnology companies, including Chiron (now Novartis Vaccines & Diagnostics) and Ribozyme
Pharmaceuticals, and also worked as an oncology consultant for pharmaceutical and biotechnology companies,
including IDEC Pharmaceuticals, Scios, and Ligand Pharmaceuticals. Dr. Cowens is a licensed medical
oncologist and author of 70 scientific abstracts and papers. He received a H.A.B. in Classical Languages and
Mathematics from Xavier University, a M.S. in Mathematics from Northwestern University and an M.D. from
Johns Hopkins University.

David W. Ghesquiere has served as Senior Vice President, Corporate & Business Development since
November 2013. Prior to joining our company, Mr. Ghesquiere was the founder and managing director of
Adrenaline Venture & Advisory LLC, an international advisory firm, from August 2012 to November 2013.
Prior to founding Adrenaline Venture & Advisory, Mr. Ghesquiere served as Senior Vice President, Corporate &
Business Development at Dendreon Corporation, a biotechnology company, from 2011 to 2012. From 2005 to
2010, Mr. Ghesquiere held a variety of executive positions at OSI Pharmaceuticals, acquired by Astellas Pharma
in 2010, including Senior Vice-President of Corporate & Business Development and Managing Director of OSI
Investment Holdings GmbH and OSI Investment Management GmbH, OSI’s wholly owned, Switzerland-based
subsidiaries, where he played a key role in establishing OSI’s venture capital arm. Earlier in his career,
Mr. Ghesquiere served as Director of Global Business Development for Aventis Pharmaceuticals, which merged
with Sanofi in 2004, and worked in product marketing at Johnson & Johnson. Mr. Ghesquiere received an
M.B.A. from The University of Western Ontario’s Ivey School of Business and a B.A. in economics from The
University of Western Ontario.

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James A. Johnson has served as Chief Financial Officer since October 2012. Prior to joining our company,

Mr. Johnson was Chief Financial Officer of Relypsa, Inc., a clinical-stage biopharmaceutical company, from
May 2011 to September 2012. From September 2009 to October 2010, Mr. Johnson served as Executive Vice
President, Chief Financial Officer, Treasurer and Secretary of ZymoGenetics, Inc., a biopharmaceutical company
acquired by Bristol-Myers Squibb in October 2010. Mr. Johnson served as ZymoGenetics’ Executive Vice
President, Chief Financial Officer and Treasurer from July 2007 to September 2009 and as ZymoGenetics’
Senior Vice President, Chief Financial Officer and Treasurer from February 2001 to July 2007. Mr. Johnson
served as Chief Financial Officer, Treasurer and Secretary of Targeted Genetics Corporation, a biotechnology
company, from 1994 to February 2001, as its Senior Vice President, Finance and Administration, from January
1999 to February 2001, and as its Vice President, Finance, from 1994 to January 1999. From 1990 to 1994,
Mr. Johnson served as Vice President, Finance, and, from 1988 to 1990, as Director of Finance, at Immunex
Corporation, a biopharmaceutical company. Mr. Johnson received a B.A. in Business Administration from the
University of Washington.

Barney Saunders, Ph.D. has served as Senior Vice President & General Manager, Life Sciences, since

September 2012 and served as our Chief Commercial Officer since September 2010. Prior to joining our
company, Dr. Saunders served as Chief Commercial Officer of Microchip Biotechnologies (now IntegenX), a
manufacturer of automation systems enabling microsample preparation and analysis for the life sciences, from
September 2005 to June 2010. Prior to joining Microchip Biotechnologies, Dr. Saunders served as General
Manager at Agilent Technologies, a publicly-traded measurement company providing core bio-analytical and
electronic measurement solutions, from 2000 to 2004, where he led the team that launched the first
commercially-available, complete genome arrays for human, rat and mouse and also entered the array CGH
(comparative genomic hybridization) market. Dr. Saunders began his career with Amersham International, a
pharmaceutical company specializing in Diagnostics and Life Sciences which was acquired by General Electric
in 2004, where he held a variety of commercial positions, of increasing responsibility, in the United States and
Europe from 1988 to 2000. Dr. Saunders received a B.Sc. Hons in Biological Sciences and Ph.D. in Rice
Resistance Gene Expression from Birmingham University, England.

Bruce J. Seeley has served as Senior Vice President & General Manager, Diagnostics, since May 2012. Prior

to joining our company, Mr. Seeley was Executive Vice President, Commercial, at Seattle Genetics, a publicly-
traded biotechnology company, from October 2009 to March 2012. While at Seattle Genetics, Mr. Seeley built
and led the commercial organization and successfully launched Seattle Genetics’ first product: ADCETRIS, a
targeted therapy for lymphoma. Prior to Seattle Genetics, Mr. Seeley served in various commercial roles at
Genentech, Inc., a biotechnology company acquired by Roche in March 2009, from August 2004 to October
2009. From 2006 to 2009, he served as Genentech’s Senior Director, Marketing, HER2 Brands, where he led the
launch of HERCEPTIN in adjuvant breast cancer. From 2004 to 2006, he served as Genentech’s Senior Director
of Pipeline Brand Management and BioOncology Business Unit Operations, leading strategy and cross franchise
commercial activities. From 2000 to 2004, Mr. Seeley worked for Aventis Pharmaceuticals, a publicly-traded
global pharmaceutical company, in increasing roles of responsibility, including Senior Director of New Product
Commercialization and Licensing, Oncology Global Marketing. Prior to Aventis, he held various marketing and
sales positions at Rhone-Poulenc Rorer, a publicly-traded global pharmaceutical company, and Bristol-Myers
Squibb, a publicly-traded biopharmaceutical company. Mr. Seeley received a B.A. in Sociology from the
University of California at Los Angeles.

Key Employees

Mary Tedd Allen, Ph.D. has served as Vice President of Manufacturing since March 2007. Prior to joining
our company, Dr. Allen served as the Director of Research and Programs at the Washington Technology Center,
Washington state’s non-profit technology-based economic development enterprise, from February 2006 to
February 2007. Before joining the Washington Technology Center, Dr. Allen was Vice President of the
Advanced Manufacturing and Development group at Applied Biosystems, a publicly-traded biotechnology
company acquired by Invitrogen in November 2008 to form Life Technologies, from February 2002 to August

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2005. Dr. Allen has more than 20 years of experience managing product development and manufacturing groups
for both semiconductor and biotech applications. She received a B.A. in Chemistry from Mount Holyoke College
and a Ph.D. in Chemistry from the University of Rochester.

Gary S. Riordan has served as our Vice President of Quality and Regulatory Affairs since January 2013.

Prior to joining our company, Mr. Riordan served as Vice President of Quality and Regulatory Affairs at
Accumetrics, Inc., a platelet testing medical device company, from January 2012 to January 2013. Before joining
Accumetrics, Inc., Mr. Riordan served as a consultant, specializing in medical device global regulatory
compliance, from January to December 2011. From June to December 2010, Mr. Riordan served as Vice
President for Quality and Regulatory Affairs and a member of the senior management team at PrimeraDx, Inc., a
molecular diagnostics company. From September 2008 to June 2010, he served as Vice President of Quality and
Regulatory Affairs and a member of the senior management team at Sequenom, Inc., a publicly traded life
sciences and molecular diagnostics company. From November 2004 to August 2008, he served as Director of
Regulatory Affairs at Ventana Medical Systems, Inc., a medical diagnostics company now a part of Roche
Diagnostics. Earlier in his career, Mr. Riordan served as a Biologist at the FDA for six years, where he served as
a primary reviewer of premarket approval and product license applications. Mr. Riordan received a B.A. in
Molecular Biology from San Jose State University.

Kathryn Surace-Smith has served as Vice President and General Counsel since February 2013. From April
2011 to February 2013, she was a legal consultant to medical technology and global health companies in Seattle,
including NanoString from August 2012 to February 2013. From October 2002 to January 2011, she was Vice
President, General Counsel and Corporate Secretary of SonoSite Inc., a NASDAQ-listed medical device
company specializing in hand carried ultrasound systems, where she managed matters relating to intellectual
property, litigation (including patent litigation), compliance, contracts, licensing, acquisitions, securities, board
governance, investor relations and reimbursement. From December 1996 to August 2002, she was Vice
President, General Counsel and Corporate Secretary at Metawave Communications, a NASDAQ-listed
telecommunications equipment provider, where she was part of the management team that took the company
public. Prior to that, Ms. Surace-Smith served as International Counsel for Alcatel Telecom in Paris and as
Counsel at the European Bank for Reconstruction and Development in London, where she advised on a variety of
cross border transactions. Ms. Surace-Smith began her career in private practice with Gibson, Dunn & Crutcher.
She received an A.B. in politics from Princeton University and a J.D. from Columbia University School of Law.

Our Directors

Directors Continuing in Office Until the 2014 Annual Meeting of Stockholders

R. Bradley Gray has served as a member of the board of directors and as President and Chief Executive

Officer since June 2010. Prior to joining our company, Mr. Gray held various positions at Genzyme, a
biotechnology company acquired by Sanofi in 2011. He served as Vice President of Product & Business
Development for Genzyme Genetics, the diagnostic services division of Genzyme, from June 2008 to May 2010,
leading the development of molecular diagnostics and partnering activities. From September 2006 to June 2008,
he served as Vice President of Business & Strategic Development for Genzyme Genetics, leading growth efforts
through partnerships and licensing. Mr. Gray joined Genzyme in October 2004 as Director of Corporate
Development, supporting business development and leading Genzyme Ventures, the corporate venture capital
fund of Genzyme. Prior to joining Genzyme, Mr. Gray was a management consultant in the healthcare practice of
McKinsey & Company, a global management consulting firm, from September 2000 to October 2004, where he
worked with senior healthcare executives in the United States and Europe on a broad range of issues including
pharmaceutical and diagnostic product strategy, post-merger integration, organization design, and operational
turnarounds. Mr. Gray received a B.A. in Economics and Management from Oxford University, where he studied
as a British Marshall Scholar, and an S.B. in Chemical Engineering from the Massachusetts Institute of
Technology. We believe that Mr. Gray possesses specific attributes that qualify him to serve as a director,
including the perspective and experience he brings as Chief Executive Officer and his knowledge of molecular
diagnostic development and commercialization.

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Jennifer Scott Fonstad has served as a member of the board of directors since July 2004 and as a member of

the compensation committee since June 2009. Ms. Fonstad is a Venture Partner at Draper Fisher Jurvetson, a
venture capital firm, which she joined in 1997. Ms. Fonstad is a co-founder of Aspect Ventures, a venture capital
firm. Ms. Fonstad began her career with Bain & Company, a business consulting firm. She is the chairman of the
Somaly Mam Foundation. Ms. Fonstad graduated cum laude from Georgetown University with a B.S. in
International Economics and received her M.B.A., with distinction, from the Harvard Business School. We
believe that Ms. Fonstad is qualified to serve on the board of directors because of her extensive experience as a
venture capital investor.

Finny Kuruvilla, M.D., Ph.D., has served as a member of the board of directors since November 2011 and as

a member of the Scientific Advisory Board since 2009. Dr. Kuruvilla is a Principal of Clarus Ventures, a health
care and life sciences venture capital firm, which he joined in 2008. Prior to joining Clarus Ventures,
Dr. Kuruvilla worked as a research fellow at the Broad Institute of Harvard and MIT from 2004 to 2008, where
he led a collaborative effort with Affymetrix, a publicly-traded bioinformatics company, in medical and
population genetics. From 2003 to 2007, he completed his residency and fellowship at the Brigham & Women’s
Hospital and Children’s Hospital Boston. Dr. Kuruvilla received a B.S. in Chemistry from the California Institute
of Technology, a M.S. in Electrical Engineering and Computer Science from the Massachusetts Institute of
Technology, a M.D. from Harvard Medical School and a Ph.D. in Chemistry and Chemical Biology from
Harvard University. We believe that Dr. Kuruvilla is qualified to serve as a director of NanoString because of his
experience as a venture capital investor and experience in the genomics field.

Directors Continuing in Office Until the 2015 Annual Meeting of Stockholders

Gregory Norden has served as a member of the board of directors and as chairman of the audit committee

since July 2012. From 1989 to 2010, Mr. Norden held various senior positions with Wyeth/American Home
Products, most recently as Wyeth’s Senior Vice President and Chief Financial Officer. Prior to this role,
Mr. Norden was Executive Vice President and Chief Financial Officer of Wyeth Pharmaceuticals. Prior to his
affiliation with Wyeth, Mr. Norden served as Audit Manager at Arthur Andersen & Company. Mr. Norden also
serves on the boards of directors of WelchAllyn, a leading global provider of medical diagnostic equipment, and
Zoetis Inc., a global leader in discovering, developing, manufacturing and commercializing animal health
medicines and vaccines, and is a former director of Human Genome Sciences (acquired by GlaxoSmithKline in
August 2012). Mr. Norden received a M.S. in Accounting from Long Island University — C.W. Post and a B.S.
in Management/ Economics from the State University of New York — Plattsburgh. We believe that
Mr. Norden’s qualifications to serve on the board of directors include his extensive financial and accounting
expertise and experience at Wyeth and at Arthur Andersen & Company and his significant experience in the
biopharmaceutical industry.

Bradford Crutchfield has served as a member of our board of directors since June 2013 and as a member of
the audit committee since September 2013. Since January 2002, Mr. Crutchfield has led the Life Sciences Group
at Bio-Rad Laboratories, Inc., a publicly-traded life sciences and clinical diagnostics company, serving as
Executive Vice President and President of the Life Sciences Group since 2012, and as Vice President — Life
Science Group Manager from 2002 to 2012. Since joining Bio-Rad in 1985, Mr. Crutchfield has held various
other positions at the company including Managing Director, Bio-Rad Microscience Ltd.; Manager of the U.S.
Sales and Service Division; and Manager of the BioMaterials Division. Mr. Crutchfield received a B.S. in
Physiology & Biochemistry from the University of California — Davis. We believe Mr. Crutchfield is qualified
to serve on the board of directors because of his extensive senior management experience in our industry.

Charles P. Waite has served as a member of the board of directors since July 2004 and as a member of the

audit committee, compensation committee and nominating and corporate governance committee since June 2009;
he currently serves as chairman of the nominating and corporate governance committee. He has been a General
Partner of OVP Venture Partners II and a Vice President of Northwest Venture Services Corp. since 1987, a

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General Partner of OVP Venture Partners III since 1994, a General Partner of OVP Venture Partners IV since
1997, a General Partner of OVP Venture Partners V since 2000, a General Partner of OVP Venture Partners VI
since 2001, and a General Partner of OVP Venture Partners VII since 2007, all of which are venture capital
firms. Prior to joining OVP, Mr. Waite was a General Partner at Hambrecht & Quist Venture Partners from 1984
to 1988, where he focused on investments in information technology and life sciences. He is a former director of
Complete Genomics, a publicly-traded DNA sequencing platform developer (acquired by BGI-Shenzen in March
2013), and currently serves on the board of directors of eight private companies. Mr. Waite received an A.B. in
history from Kenyon College and an M.B.A. from Harvard University. We believe that Mr. Waite’s significant
operational and leadership experience as a venture capital investor who sits on a number of boards qualify him to
serve as a director. Mr. Waite’s investment focus on life sciences companies also provides substantial expertise
in our industry.

Directors Continuing in Office Until the 2016 Annual Meeting of Stockholders

William D. Young has served as the chairman of the board of directors since January 2010 and as a member

of the audit committee since November 2011 and nominating and corporate governance committee since
September 2013. Mr. Young is a Venture Partner at Clarus Ventures, a health care and life sciences venture
capital firm, which he joined in March 2010. Prior to joining Clarus Ventures, Mr. Young served from 1999 until
June 2009 as Chairman of the board of directors and Chief Executive Officer of Monogram Biosciences, a
biotechnology company acquired by Laboratory Corporation of America in June 2009. From 1980 to 1999
Mr. Young was employed at Genentech, a biotechnology company acquired by Roche in March 2009, most
recently as Chief Operating Officer from 1997 to 1999, where he was responsible for all Product Development,
Manufacturing and Commercial functions. Mr. Young joined Genentech in 1980 as Director of Manufacturing
and Process Sciences and became Vice President in 1983. Prior to joining Genentech, Mr. Young worked at Eli
Lilly & Co. for 14 years and held various positions in production and process engineering, antibiotic process
development and production management. Mr. Young is Chairman of the board of directors of Biogen IDEC and
a member of the boards of directors of BioMarin and Theravance. Mr. Young received his M.B.A. from Indiana
University and his B.S. in chemical engineering from Purdue University, and an honorary doctorate of
engineering from Purdue University. Mr. Young was elected to The National Academy of Engineering in 1993
for his contributions to biotechnology. We believe that Mr. Young’s demonstrated leadership in his field, his
understanding of the industry and his senior management experience in several companies in our industry qualify
him to serve as the chairman of the board of directors.

Nicholas Galakatos, Ph.D. has served as a member of the board of directors, as the chairman of the
compensation committee and as a member of the nominating and corporate governance committee since June
2009. Dr. Galakatos is a Managing Director of Clarus Ventures, a health care and life sciences venture capital
firm, which he co-founded in 2005. Dr. Galakatos has been a venture capital investor since 1992, initially at
Venrock Associates from 1992 to 1997 and then at MPM Capital since 2000 where he was General Partner of the
Bioventures II and Bioventures III funds. From 1997 to 2000, he was Vice President, New Business, and a
member of the management team at Millennium Pharmaceuticals, a biopharmaceutical company acquired by
Takeda Pharmaceutical in May 2008. He was a founder of Millennium Predictive Medicine and TransForm
Pharmaceuticals, where he also was the Chairman and founding Chief Executive Officer. Dr. Galakatos is a
Director of Portola Pharmaceuticals, Inc. and Ophthotech Corporation, and has been the Lead Director at
Affymax Inc., and a Director of Critical Therapeutics Inc., and Aveo Pharmaceuticals, Inc. Dr. Galakatos
received a B.A. degree in Chemistry from Reed College, a Ph.D. degree in Organic Chemistry from the
Massachusetts Institute of Technology, and performed postdoctoral studies in molecular biology at Harvard
Medical School. We believe that Dr. Galakatos is qualified to serve as a director of NanoString because of his
operating experience in the biopharmaceutical industry and his extensive experience as a venture capital investor
and a director of several public companies. Dr. Galakatos’s investment focus on life sciences companies also
provides substantial expertise in our industry.

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Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Exchange Act requires our directors and executive officers, and persons who own more
than ten percent of a registered class of our equity securities, to file reports of ownership of, and transactions in,
our securities with the SEC and NASDAQ. Such directors, executive officers, and ten percent stockholders are
also required to furnish us with copies of all Section 16(a) forms that they file.

Based solely on a review of the copies of such forms received by us, or written representations from certain
reporting persons, we believe that during 2013, our directors, executive officers, and 10% stockholders complied
with all Section 16(a) filing requirements applicable to them, except that the Form 3 dated June 27, 2013 filed by
Charles P. Waite, Director and beneficial owner of more than 10% of our common stock, was filed late.

Code of Business Conduct and Ethics

We have adopted a written code of business conduct and ethics that applies to our directors, officers and

employees, including our principal executive officer, principal financial officer, principal accounting officer or
controller, or persons performing similar functions. A current copy of the code is posted on the investor section
of our website, www.nanostring.com.

Audit Committee

The members of our audit committee are Messrs. Norden, Crutchfield, Waite and Young. Effective as of the
date that this Annual Report on Form 10-K is filed with the SEC, Mr. Waite will step down from his position on
the audit committee. Our audit committee chairman, Mr. Norden, is our audit committee financial expert, as that
term is defined under the SEC rules implementing Section 407 of the Sarbanes-Oxley Act of 2002, and possesses
financial sophistication, as defined under the rules of The NASDAQ Global Market. Our audit committee
oversees our corporate accounting and financial reporting process and assists the board of directors in monitoring
our financial systems. Our audit committee also:

•

•

•

•

•

•

•

approves the hiring, discharging and compensation of our independent auditors;

oversees the work of our independent auditors;

approves engagements of the independent auditors to render any audit or permissible non-audit
services;

reviews the qualifications, independence and performance of the independent auditors;

reviews financial statements, critical accounting policies and estimates;

reviews the adequacy and effectiveness of our internal controls; and

reviews and discusses with management and the independent auditors the results of our annual audit,
our quarterly financial statements and our publicly filed reports.

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Item 11. Executive Compensation

Summary Compensation Table

The following table provides information regarding the compensation of our named executive officers

during 2013, 2012 and 2011.

Name and Principal Position

Year

Salary ($) Bonus ($)

R. Bradley Gray . . . . . . . . . . . . . . . . .
President and Chief Executive

Officer

James A. Johnson(5) . . . . . . . . . . . . .

Chief Financial Officer

Joseph M. Beechem, Ph.D.(6) . . . . . .

Senior Vice President of

Research and Development

2013
2012
2011
2013
2012
2013
2012

384,214
333,802
325,000
324,167
75,000
293,664
200,080

—
104,000(1)
77,000(1)
—
30,000(7)
—
—

Option
Awards
($)(2)

252,986
242,246

114,996
219,036
91,996
134,408

Non-Equity
Incentive Plan
Compensation
($)(3)

All Other
Compensation
($)

228,000
120,802
122,200
128,975
21,878
117,425
58,620

—
—
—
—
—
9,439(4)
10,647(4)

Total ($)

865,200
800,850
524,200
568,138
345,914
512,524
403,755

(1) The amounts reported in the Bonus column for 2012 refer to a special bonus accelerated and paid in 2012.

The amounts reported for 2011 refer to a special bonus paid in 2012 related to 2011 services.

(2) The dollar amounts in this column represent the aggregate grant date fair value of stock option awards
granted in 2013, 2012 and 2011, respectively. These amounts have been computed in accordance with
FASB ASC Topic 718, using the Black-Scholes option pricing model. Pursuant to SEC rules, the amounts
shown exclude the impact of estimated forfeitures related to service-based vesting conditions. For a
discussion of valuation assumptions, see the notes to our financial statements included elsewhere in this
report.

(3) The amounts reported in the Non-Equity Incentive Plan Compensation column for 2013 represent the

amounts earned and payable under the 2013 bonus plan, all of which will be paid in 2014. The amounts
reported for 2012 represent the amounts earned and payable under the 2012 bonus plan, all of which were
paid in 2013. The amounts reported for 2011 represent the amounts earned and payable under the 2011
bonus plan, all of which were paid in 2012.

(4) This amount represents reimbursements for certain travel and related expenses.
(5) Mr. Johnson was hired in October 2012.
(6) Dr. Beechem was hired in April 2012.
(7) This amount represents a signing bonus.

Non-Equity Incentive Plan Compensation & Bonus

2012 Bonus Payments

Mr. Gray received a payment during 2012 of $104,000 as a result of the acceleration of the unpaid portion

of his special bonus by the compensation committee. For greater detail on this special bonus arrangement see the
description in the section titled “— Executive Employment Agreements” below.

In addition for 2012, Mr. Johnson was provided a one-time signing bonus of $30,000.

2011 Bonus Payments

Mr. Gray received a special bonus during 2011 of $52,000 as a result of his continued employment with us
on January 1, 2012. For greater detail on this special bonus arrangements see the description in the section titled
“— Executive Employment Agreements” below.

In addition for 2011, the board of directors approved a discretionary one-time bonus for Mr. Gray of

$25,000.

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2013 Non-Equity Incentive Plan Payments

For 2013, the target incentive amounts and the aggregate annual payments earned by our named executive

officers were the following:

Named Executive Officer

R. Bradley Gray . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James A. Johnson . . . . . . . . . . . . . . . . . . . . . . . . . . .
Joseph M. Beechem, Ph.D. . . . . . . . . . . . . . . . . . . . .

Target Award
Opportunity

$

240,000
134,000
122,000

Actual Award

$

228,000
128,975
117,425

Our 2013 incentive compensation plan provides our named executive officers with an annual incentive

compensation payment, subject to our achievement of our corporate performance goals and individual
achievement. For 2013, our corporate-level goals included continued growth of our life sciences segment, the
commercial launch of Prosigna outside the United States, preparations for the U.S. commercial launch of
Prosigna, achieving certain product and technology development goals, meeting a cash position goal and other
financial targets and additional stretch targets. The Actual Award Amounts are calculated by weighing corporate
goal attainment and individual goal attainment for each named executive officer as follows: Mr. Gray, 100%
corporate goal; Mr. Johnson, 75% corporate goal/25% individual goal and Dr. Beechem, 75% corporate goal/
25% individual goal. For 2013, we achieved corporate attainment of our goals at 95%. The following was our
determination of individual goal attainment in 2013: Mr. Gray, N/A; Mr. Johnson, 100%; and Dr. Beechem,
100%. For 2014, the compensation committee has approved corporate-level goals, including continued revenue
growth, execution of U.S. commercial launch of Prosigna and continued international commercialization of
Prosigna, continued development of next-generation nCounter Analysis System, enhanced diagnostic pipeline,
effective management of organizational growth, achievement of cash position goals and other financial targets
and additional stretch targets.

2012 Non-Equity Incentive Plan Payments

For 2012, the target incentive amounts and the aggregate annual payments earned by our named executive

officers were the following:

Named Executive Officer

Target Award
Opportunity

Actual Award

R. Bradley Gray . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James A. Johnson . . . . . . . . . . . . . . . . . . . . . . . . . . .
Joseph M. Beechem, Ph.D. . . . . . . . . . . . . . . . . . . . .

$134,225
22,438
60,123

$120,802
21,878
58,620

Our 2012 incentive compensation plan provided our named executive officers with an annual incentive

compensation payment, subject to our achievement of our corporate performance goals and individual
achievement. For 2012, our corporate-level goals included delivering certain life sciences revenue, managing
towards profitability of our life sciences business, meeting certain goals for our diagnostics business, improving
performance of certain technologies, meeting a cash position goal and additional stretch targets. For 2012, we
achieved corporate attainment of our goals at 90%. The following was our determination of individual goal
attainment in 2012: Mr. Gray, N/A; Mr. Johnson, 120%; and Dr. Beechem, 120%. The Actual Award Amounts
are calculated by weighing corporate goal attainment and individual goal attainment for each named executive
officer as follows: Mr. Gray, 100% corporate goal; Mr. Johnson, 75% corporate goal/25% individual goal and
Dr. Beechem, 75% corporate goal/25% individual goal.

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2011 Non-Equity Incentive Plan Payments

For 2011, the target incentive amounts and the aggregate annual payments earned by our named executive

officers were the following:

Named Executive Officer

Target Award
Opportunity

Actual Award

R. Bradley Gray . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$130,000

$122,200

Our 2011 incentive compensation plan provided our named executive officers with an annual incentive

compensation payment, subject to our achievement of our corporate performance goals and individual
achievement. For 2011, our corporate-level goals included profitability of our life sciences tools business,
development, efficiency goals and additional stretch targets for our accelerated growth. For 2011, we achieved
corporate attainment of our goals at 94%. Mr. Gray’s individual and corporate goal attainment in 2011 was 94%.
Mr. Johnson and Dr. Beechem did not join our company until October 2012 and April 2012, respectively, and
were ineligible to receive a 2011 non-equity incentive plan payment. The Actual Award Amount is calculated for
Mr. Gray based 100% on corporate goals.

Executive Employment Arrangements

R. Bradley Gray

We entered into an employment agreement in May 2010 with Mr. Gray, our President and Chief Executive

Officer. The employment agreement has no specific term and constitutes at-will employment. For 2014,
Mr. Gray’s annual base salary is $450,000, and he is eligible for an annual incentive payment equal to 60% of his
base salary, subject to achievement of performance metrics.

Previously, Mr. Gray was eligible for a special annual retention bonus equal to $52,000 per year, subject to

continued employment with us on January 1 of each year through 2014. In 2012, the compensation committee
approved a payment of $104,000 for the acceleration of the unpaid portion of Mr. Gray’s annual retention bonus.

In connection with Mr. Gray’s commencement of employment, we granted him stock options, or sign-on
stock options, covering an aggregate of (1) 241,905 shares subject to time-based vesting and (2) 15,125 shares
subject to performance-based vesting. The stock options were granted pursuant to our 2004 Stock Option Plan
with an exercise price equal to the per share fair market value of our common stock on the date of grant. All of
Mr. Gray’s sign-on stock options (other than 89,285 shares subject to time-based vesting) were early-exercisable
as to unvested shares, subject to our right to repurchase any unvested shares upon termination of employment for
any reason at a repurchase price per share equal to the original purchase price per share. Mr. Gray’s time-based
sign-on stock options are scheduled to vest, subject to his continued service, as to 25% of the total time-based
shares on the first anniversary of the vesting commencement date, with the remaining 75% vesting in equal
monthly installments over the following three years. Fifty percent of Mr. Gray’s performance-based sign-on
stock options vested upon the FDA’s final approval of Prosigna and the remaining 50% are scheduled to vest
upon the “tools” portion of our business achieving profitability, subject to Mr. Gray’s continuing service through
such vesting date.

If Mr. Gray’s employment is terminated other than for “cause” (as defined in his employment agreement

and summarized below), death or disability or he resigns for “good reason” (as defined in his employment
agreement and summarized below), in each case, upon or within 12 months following such change in control,
then 100% of the then-unvested portion of the sign-on stock options will vest.

Also, if we terminate his employment other than for cause, death or disability or he resigns for good reason,

then subject to his execution of a release of claims and his continued adherence to certain restrictive covenants,
he will receive continuing base salary payments for a period of 12-months.

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As an incentive to induce Mr. Gray to join us, we provided him an allowance for relocation expenses of up

to $100,000. To the extent that any of the relocation expenses were deemed taxable, we provided a gross-up
benefit.

Additionally, in connection with his hiring, we extended to Mr. Gray a full recourse loan of $115,000 at an

annual interest rate equal to 2.72%. The loan was repaid in 2012.

James A. Johnson

We entered into an employment agreement in September 2012 with Mr. Johnson, our Chief Financial

Officer. The employment agreement has no specific term and constitutes at-will employment. For 2014,
Mr. Johnson’s annual base salary is $352,000, and he is eligible for an annual incentive payment equal to 40% of
his base salary, subject to achievement of performance metrics.

In connection with Mr. Johnson’s commencement of employment, we granted him stock options, or sign-on

stock options, covering an aggregate of 82,968 shares. The stock options were granted pursuant to our 2004
Stock Option Plan with an exercise price equal to the per share fair market value of our common stock on the
date of grant. All of Mr. Johnson’s sign-on stock options were early-exercisable as to unvested shares, subject to
our right to repurchase any unvested shares upon termination of employment for any reason at a repurchase price
per share equal to the original purchase price per share. Mr. Johnson’s sign-on stock options are scheduled to
vest, subject to his continued service, as to 25% of the total shares on the first anniversary of the vesting
commencement date, with the remaining 75% vesting in equal monthly installments over the following three
years.

In addition and supplementing the vesting schedule described above, in the event that Mr. Johnsons’s

employment is terminated other than for “cause” (as defined in his employment agreement and summarized
below), death or disability or Mr. Johnson resigns for “good reason” (as defined in his employment agreement
and summarized below), in each case, upon or within 12 months following such change in control, then 100% of
the then-unvested portion of the sign-on stock options will vest.

Also, if we terminate his employment other than for cause, death or disability or he resigns for good reason,

then subject to his execution of a release of claims and his continued adherence to certain restrictive covenants,
he will receive continuing base salary payments for a period of six months.

Joseph M. Beechem, Ph.D.

We entered into an employment agreement in March 2012 with Dr. Beechem, our Senior Vice President of

Research and Development. The employment agreement has no specific term and constitutes at-will
employment. For 2014, Dr. Beechem’s annual base salary is $335,000 and he is eligible for an annual incentive
payment equal to 45% of his base salary, subject to achievement of performance metrics.

In connection with Dr. Beechem’s commencement of employment, we granted him stock options, or sign-on

stock options, covering an aggregate of 82,968 shares. The stock options were granted pursuant to our 2004
Stock Option Plan with an exercise price equal to the per share fair market value of our common stock on the
date of grant. All of Dr. Beechem’s sign-on stock options were early-exercisable as to unvested shares, subject to
our right to repurchase any unvested shares upon termination of employment for any reason at a repurchase price
per share equal to the original purchase price per share. Dr. Beechem’s sign-on stock option are scheduled to
vest, subject to his continued service, as to 25% of the total shares on the first anniversary of the vesting
commencement date, with the remaining 75% vesting in equal monthly installments over the following three
years.

In addition and supplementing the vesting schedule described above, in the event that Dr. Beechem’s
employment is terminated without “cause” (as defined in his stock option agreement and summarized below) or

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Dr. Beechem resigns for “good reason” (as defined in his stock option agreement and summarized below), in
each case, following a change in control, then 100% of the then-unvested portion of the sign-on stock options
will vest.

Also, if we terminate his employment other than for “cause” (as defined in his employment agreement and

summarized below), death or disability or he resigns for “good reason” (as defined in his employment agreement
and summarized below), then subject to his execution of a release of claims and his continued adherence to
certain restrictive covenants, he will receive continuing base salary payments for a period of six months.

Definition of Terms

For purposes of the 2004 Stock Option Plan, “change in control” means generally a:

•

•

•

sale of all or substantially all of our assets;

our merger, consolidation or other business combination transaction with or into another corporation,
entity or person, other than certain transactions in which a majority of the voting power of our stock
continues to hold a majority of the voting power of our stock; or

the direct or indirect acquisition (including by way of a tender or exchange offer) by any person, or
persons acting as a group, of beneficial ownership or a right to acquire beneficial ownership of shares
representing a majority of the voting power of the then outstanding shares of our capital stock.

For purposes of each of the named executive officers’ employment agreements, “cause” means generally:

•

•

•

•

•

•

a violation of one of our material written policies that continues uncured for 30 days;

an act of dishonesty in connection with an executive’s responsibilities as our employee;

such executive’s conviction of, or plea of nolo contendere to, a felony;

such executive’s gross misconduct;

such executive’s failure or refusal to follow the lawful and proper directives of the board of directors
which are within his duties; or

such executive’s material breach of his proprietary information agreement or the non-disparagement
provision of his employment agreement.

For purposes of the named executive officers’ employment agreements, “good reason” means generally any

of the following without such executive’s written consent:

•

•

•

•

a material and permanent diminution in such executive’s duties, authority or responsibilities;

a reduction in base salary then in effect by more than 5% (or, for Mr. Gray, more than 10%);

our material breach of such executive’s employment agreement; or

a refusal by such executive to relocate to a facility or location more than 40 miles (or, for Mr. Gray,
more than 50 miles) from our current location.

To qualify as a resignation for good reason, an executive must provide notice to us within 90 days of the

initial existence of the condition or event described above and allow us to cure the condition or event within 30
days following our receipt of the notice.

For purposes of the named executive officers’ stock option agreements (other than Mr. Gray’s sign-on stock

options), “cause” means generally:

•

an executive’s failure to substantially perform his duties or responsibilities (other than a failure
resulting from his disability) after receiving notice of failure and 10 days to cure;

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•

•

•

•

an executive’s commission of any act of fraud, embezzlement, dishonesty or misrepresentation;

an executive’s violation of any federal or state law or regulation applicable to our business;

an executive’s breach of any confidentiality or invention assignment agreement with us; or

an executive being convicted of, or entering a plea of nolo contendere to, a felony or committing any
act of moral turpitude, dishonesty or fraud against us, or the misappropriation of our material property.

The cause determination is made by the board of directors in good faith.

For purposes of the named executive officers’ stock option agreements (other than Mr. Gray’s sign-on stock

options), “good reason” means generally:

•

•

•

•

the material diminution of an executive’s duties; provided that diminution following a change in
control solely by virtue of duties occurring at a subsidiary or division level rather than at the parent will
not be deemed good reason;

a material reduction in base salary;

a material change in geographic location of where an executive must perform services; or

our material breach of the option agreement.

To qualify as a resignation for good reason, an executive must provide notice to us within 90 days of the

initial existence of the condition or event described above and allow us to cure the condition or event within 30
days following our receipt of notice.

Outstanding Equity Awards at Fiscal Year-End

The following table presents information concerning equity awards held by our named executive officers at

the end of 2013.

Name

R. Bradley Gray. . . . . . . . . . . . . . . . . . . . .

James A. Johnson . . . . . . . . . . . . . . . . . . .

Joseph M. Beechem, Ph.D.

. . . . . . . . . . .

Option Awards

Vesting
Commencement
Date

Number of Securities Underlying
Option (#)

Exercisable

Unexercisable

Option
Exercise
Price
($)

6/25/2010
6/25/2010
6/25/2010
6/25/2010
3/01/2012
3/01/2012
1/10/2013
10/01/2012
1/10/2013
3/09/2012
3/09/2012
1/10/2013

130,299(1)(2)
22,320(2)
8,370(1)(2)
15,125(1)(3)
35,047(1)(6)
100,541(1)(6)
68,749(1)(7)
82,968(1)(4)
31,249(1)(7)
52,083(1)(4)
30,885(1)(4)
24,999(1)(7)

—
11,162(2)
—
—
—
—
—
—
—
—
—
—

2.24
2.24
2.24
2.24
1.92
1.92
6.72
5.12
6.72
1.92
1.92
6.72

Option
Expiration
Date

6/29/2020
6/29/2020
6/29/2020
6/29/2020
2/28/2022
2/28/2022
1/09/2023
10/15/2022
1/09/2023
4/18/2022
4/18/2022
1/09/2023

(1) The options listed are subject to an early exercise right and may be exercised in full prior to vesting of the

shares underlying the option. Vesting of all options is subject to continued service on the applicable vesting
date.

(2) Options vest over four years as follows: 25% of the shares vest one year following the vesting

commencement date, with the remaining 75% vesting in equal monthly installments over the following
years. Notwithstanding the foregoing, if the named executive officer’s employment is terminated other than
for cause, death or disability or such named executive officer resigns for good reason, in each case, during
the period on, and 12 months after, a change in control, then 100% of the then-unvested shares vest.

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(3) The option vested as to 50% upon the FDA’s final approval of Prosigna in September 2013 and vests as to
the remaining 50% upon the “tools” portion of our business becoming profitable. Notwithstanding the
foregoing, if Mr. Gray’s employment is terminated other than for cause, death or disability or he resigns for
good reason, in each case, during the period on, and 12 months after, a change in control, then 100% of the
then-unvested shares vest. This option is early exercisable.

(4) Options vest over four years as follows: 25% of the shares vest one year following the vesting

commencement date, with the remaining 75% vesting in equal monthly installments over the following
years. Notwithstanding the foregoing, if the named executive officer is terminated without cause or resigns
for good reason, in each case following a change in control, then 100% of the then-unvested shares vest.
(5) Option vests over four years as follows: 10% of the shares vest on the vesting commencement date, with the
remaining 90% vesting in equal monthly installments over the following four years. Notwithstanding the
foregoing, if the named executive officer is terminated without cause or resigns for good reason, in each
case, following a change in control, then 100% of the then-unvested shares vest.

(6) Options vest over four years as follows: 15% of the shares vest on the vesting commencement date, with the
remaining 85% vesting in equal monthly installments over the following four years. Notwithstanding the
foregoing, if the named executive officer is terminated without cause or resigns for good reason, in each
case, following a change in control, then 100% of the then-unvested shares vest.

(7) Options vest in equal monthly installments from the vesting commencement date over four years.

Notwithstanding the foregoing, if the named executive officer is terminated without cause or resigns for
good reason, in each case, following a change in control, then 100% of the then-unvested shares vest.

Director Compensation

Pre-Initial Public Offering Director Compensation Policy

In July 2012, the board of directors established a policy with respect to the compensation of directors. For
the purposes of the director compensation policy, the board of directors classified each director into one of the
three following categories: (1) an “employee director,” is a director who is employed by us; (2) a “significant
stockholder director” is a director who (a) is not an employee director and (b) is an employee, officer, director,
manager, managing member or general partner of a stockholder of our company that holds five percent or more
of our outstanding capital stock (determined on an as-converted to common stock basis) or an employee, officer,
director, manager, managing member or general partner of an entity that is an affiliate of such stockholder
(excluding our company); and (3) an “unaffiliated director” is a director who (a) is not an employee director and
(b) is not a significant stockholder director.

Our director compensation policy provides that: (1) we shall pay no compensation to our employee directors
in connection with their roles as a directors (other than the compensation paid to such employee directors in their
capacity as our employee); (2) we shall pay no compensation to our significant stockholder directors; (3) we shall
pay a combination of cash compensation and equity compensation to our unaffiliated director; (4) all directors
shall be reimbursed for expenses incurred in their capacities as directors in accordance with our standard expense
reimbursement policies and procedures; and (5) all equity grants shall be made at fair market value.

Our director compensation policy further provides that each of our unaffiliated directors receives (1) cash of

$30,000 per year, payable in four equal installments at the end of each calendar quarter during which such
individual served as a director (such payments to be prorated for service during a portion of such quarter) and
(2) upon commencement of service as a director, an option to purchase a number of shares of our common stock
determined by the board of directors up to 333,000 shares, which vests pursuant to a vesting schedule determined
by the board of directors.

In addition, an unaffiliated director serving as the chairperson of the board of directors shall also receive an

additional $40,000 per year cash compensation, payable in the same manner as described above and options to
purchase additional shares of our common stock as determined by the board of directors.

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Post-Initial Public Offering Director Compensation Policy

The compensation committee retained Arnosti Consulting, Inc., a compensation advisory firm, to provide
recommendations on director compensation following our initial public offering based on an analysis of market
data compiled from certain public technology companies. Based on the recommendation of Arnosti Consulting,
Inc., in June 2013, our board of directors approved a director compensation policy for our non-employee
directors that became effective following our initial public offering. For purposes of the policy, or the Post-IPO
Director Compensation Policy, the board of directors classified each director into one of the two following
categories: (1) an “employee director,” is a director who is employed by us; and (2) a “non-employee director,” is
a director who is not an employee director. Only non-employee directors will receive compensation under the
Post-IPO Director Compensation Policy. All directors will be reimbursed for expenses in their capacities as
directors in accordance with our standard expense reimbursement policy. Non-employee directors will receive
compensation in the form of equity and cash under the Post-IPO Director Compensation Policy, as described
below. Certain of our non-employee directors are employees, officers, directors, managers, managing members
or general partners of a stockholder of our company or an entity that is an affiliate of such stockholder (excluding
our company), and as a result of the internal policies of such stockholder or its affiliates, these directors may be
required to hold any compensation received for their service on our board of directors for the benefit of such
stockholder or its affiliates.

Equity Compensation

Upon joining our board of directors, each non-employee director will receive an option to purchase 0.08%

of our outstanding shares on the date of grant. The exercise price of the initial grant will be the fair market value,
as determined in accordance with our 2013 Equity Incentive Plan, on the date of the grant. The shares underlying
the initial grant will vest as to 50% of the total shares subject to such award on the one year anniversary of the
date the director commenced services, and the remaining 50% of the total shares will vest in 12 equal monthly
installments thereafter, in each case, subject to continued service as a director through each vesting date. As an
exception to the foregoing policy, the initial grant to Bradford Crutchfield did not occur on the date
Mr. Crutchfield joined our board of directors, but instead occurred on June 25, 2013 and was calculated based on
the number of shares outstanding on such date, including the shares to be issued in our initial public offering.

At the beginning of each fiscal year, each non-employee director will be granted an option to purchase
0.04% of our outstanding shares on the date of grant. The exercise price of this annual grant will be the fair
market value, as determined in accordance with our 2013 Equity Incentive Plan, on the date of the grant. All of
the shares underlying the annual grant will vest on the one year anniversary of the date of grant, subject to
continued service as a director through the vesting date.

In addition, on July 10, 2013 (the 10th trading day following our initial public offering on June 25, 2013)
each non-employee director, with the exception of Bradford Crutchfield, received an option to purchase 0.06% of
our outstanding shares on the date of grant. As an exception to the terms of our 2013 Equity Incentive Plan, the
exercise price of this grant was the average closing price of our stock for the 10 trading day period following
June 25, 2013. The shares underlying the post-offering grant will vest as to 50% of the total shares subject to
such award on June 25, 2014, and the remaining 50% of the total shares will vest in 12 equal monthly
installments thereafter, in each case, subject to continued service as a director through each vesting date.

Also, the chairman of the board of directors received, in addition to the grant discussed in the immediately

preceding paragraph, an additional option to purchase 0.05% of our outstanding shares. This additional grant will
be granted at the same time as and have the same terms and conditions as the post-offering grant.

The vesting of each grant described above will accelerate in full upon a “change in control” as defined in the

2013 Equity Incentive Plan.

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Cash Compensation

For each fiscal year, each non-employee director will receive an annual cash retainer of $35,000 for serving

on the board of directors. In addition to the annual retainer, the chairperson of the board of directors will be
entitled to an additional cash retainer of $40,000 per year.

The chairpersons of the board’s three standing committees will be entitled to the following cash retainers for

each fiscal year as follows:

Board Committee

Audit Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee . . . . . . . . . . . . . . . . . . . . . . . . . .
Nominating and Corporate Governance Committee . . . . . .

Chairperson
Retainer

$

10,000
10,000
10,000

All cash payments will be payable in four equal installments at the end of each calendar quarter during
which such individual served as a director (such payments to be prorated for service during a portion of such
quarter).

The following table sets forth information concerning the compensation paid or accrued for services
rendered to us by members of the board of directors for the year ended December 31, 2013. Compensation paid
or accrued for services rendered to us by Mr. Gray in his role as chief executive officer is included in our
disclosures related to executive compensation in the section of this report captioned “Executive Compensation.”

Name

Fees Earned or
paid in Cash ($)

Option
Awards ($)(1)

William D. Young . . . . . . . . . . . . . . . . . . . . . . . . .
Bradford Crutchfield(2) . . . . . . . . . . . . . . . . . . . . . .
Jennifer Scott Fonstad . . . . . . . . . . . . . . . . . . . . . .
Nicholas Galakatos . . . . . . . . . . . . . . . . . . . . . . . .
Finny Kuruvilla . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gregory Norden . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charles P. Waite . . . . . . . . . . . . . . . . . . . . . . . . . . .

72,569
19,299
17,981
23,118
17,981
37,706
20,481

19,247
16,545
10,499
10,499
10,499
10,499
10,499

Total ($)

91,816
35,844
28,480
33,617
28,480
48,205
30,980

(1) Represents the aggregate grant date fair value of stock option awards granted in 2012. These amounts have
been computed in accordance with Financial Accounting Standards Board, or FASB, Accounting Standards
Codification, or ASC, Topic 718, using the Black-Scholes option pricing model without regard to estimated
forfeitures. For a discussion of valuation assumptions, see the notes to our financial statements included
elsewhere in this report.

(2) Mr. Crutchfield was elected to the board of directors in June 2013.

For further information regarding the equity compensation of our non-employee directors, see the section

titled “Executive Compensation — Employee Benefit and Stock Plans.”

Compensation Committee Interlocks and Insider Participation

During 2013, the members of our compensation committee were, and currently are, Dr. Galakatos,
Mr. Waite and Ms. Fonstad. None of the members of our compensation committee is or has been an officer or
employee of us. None of our executive officers currently serves, or in the past year has served, as a member of
the board of directors or compensation committee (or other board committee performing equivalent functions or,
in the absence of any such committee, the entire board of directors) of any entity that has one or more executive
officers serving on our board of directors or compensation committee. We are a party to certain transactions with
significant stockholders affiliated with Dr. Galakatos and Mr. Waite as described in the section of this report
captioned “Certain Relationships and Related Party Transactions and Director Independence.”

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Compensation Committee Report

The compensation committee has reviewed and discussed the section captioned “Executive Compensation,”

included in this Annual Report on Form 10-K, with management and, based on such review and discussion, the
compensation committee has recommended to our board of directors that this “Executive Compensation” section
be included in this Annual Report on Form 10-K.

Respectfully submitted by the members of the compensation committee of the board of directors:

Dr. Nicholas Galakatos, Chairman
Charles P. Waite
Jennifer Scott Fonstad

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

Securities Authorized for Issuance Under Equity Compensation Plans

The following table summarizes information about our equity compensation plans as of December 31, 2013.

All outstanding awards relate to our common stock.

(a) Number of
Securities to be Issued
Upon Exercise of
Outstanding
Options, Warrants
and Rights

(b) Weighted-
Average Exercise
Price of
Outstanding
Options,
Warrants
and Rights

(c) Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation
Plans (Excluding
Securities Reflected in
Column (a))1

Plan Category

Equity compensation plans approved by security

holders:

2004 Stock Option Plan . . . . . . . . . . . . . . . . . .
2013 Equity Incentive Plan . . . . . . . . . . . . . . .
2013 Employee Stock Purchase Plan . . . . . . .

1,758,126
354,506
—

$
$

3.1134
11.2253
N.A.

Equity compensation plans not approved by

security holders: . . . . . . . . . . . . . . . . . . . . . . . . . .

—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,112,632

N.A.

N.A.

—
1,370,607
281,250

—

1,651,857

(1) Our 2013 Equity Incentive Plan includes provisions providing for an annual increase in the number of

securities available for future issuance on the first day of each fiscal year, equal to the least of: (a) 1,406,250
shares; (b) 5% of the outstanding shares of common stock as of the last day of the immediately preceding
fiscal year; and (c) such other amount as the board of directors may determine. Our 2013 Employee Stock
Purchase Plan includes provisions providing for an annual increase in the number of securities available for
future issuance on the first day of each fiscal year, equal to the least of: (a) 1% of the outstanding shares of
common stock on the first day of such fiscal year; (b) 281,250 shares; and (c) such other amount as the
board of directors, or a committee appointed by the board of directors, may determine.

Principal Stockholders

The following table sets forth certain information with respect to the beneficial ownership of our common

stock at March 15, 2014 for:

•

•

•

•

each person who we know beneficially owns more than 5% of our common stock;

each of our directors;

each of our named executive officers; and

all of our directors and executive officers as a group.

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The percentage of beneficial ownership shown in the table is based upon 18,051,994 shares outstanding as

of March 15, 2014.

Information with respect to beneficial ownership has been furnished by each director, officer or beneficial
owner of more than 5% of our common stock. We have determined beneficial ownership in accordance with the
rules of the SEC. These rules generally attribute beneficial ownership of securities to persons who possess sole or
shared voting power or investment power with respect to those securities. In addition, the rules take into account
shares of common stock issuable pursuant to the exercise of stock options or warrants that are either immediately
exercisable or exercisable on or before the 60th day after March 15, 2014. Certain of the options granted to our
named executive officers may be exercised prior to the vesting of the underlying shares. We refer to such options
as being “early exercisable.” Shares of common stock issued upon early exercise are subject to our right to
repurchase such shares until such shares have vested. These shares are deemed to be outstanding and beneficially
owned by the person holding those options or a warrant for the purpose of computing the percentage ownership
of that person, but they are not treated as outstanding for the purpose of computing the percentage ownership of
any other person. Unless otherwise indicated, the persons or entities identified in this table have sole voting and
investment power with respect to all shares shown as beneficially owned by them, subject to applicable
community property laws.

Except as otherwise noted below, the address for each person or entity listed in the table is c/o NanoString

Technologies, Inc., 530 Fairview Avenue, N., Suite 2000, Seattle, Washington 98109.

Common Stock Beneficially
Owned

Shares

Percentage

Name of Beneficial Owner

5% Stockholders:
Entities affiliated with Clarus Funds(1) . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Entities affiliated with DFJ Funds(2)
Entities affiliated with OVP Funds(3) . . . . . . . . . . . . . . .
Directors and Named Executive Officers:
R. Bradley Gray(4)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Joseph M. Beechem, Ph.D.(5) . . . . . . . . . . . . . . . . . . . . .
Wayne Burns(6) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
J. Wayne Cowens, M.D.(7) . . . . . . . . . . . . . . . . . . . . . . .
David W. Ghesquiere(8) . . . . . . . . . . . . . . . . . . . . . . . . .
James A. Johnson(9) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Barney Saunders, Ph.D.(10)
. . . . . . . . . . . . . . . . . . . . . .
Bruce J. Seeley(11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
William D. Young(12) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bradford Crutchfield(13) . . . . . . . . . . . . . . . . . . . . . . . . .
Jennifer Scott Fonstad(14) . . . . . . . . . . . . . . . . . . . . . . . .
Nicholas Galakatos, Ph.D.(15)
. . . . . . . . . . . . . . . . . . . .
Finny Kuruvilla, M.D., Ph.D.(16) . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gregory Norden(17)
Charles P. Waite(18) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All directors and executive officers as a group (15

4,121,848
1,864,010
2,198,271

486,541
112,165
127,945
105,893
333
119,063
92,791
89,217
61,342
—
1,867,010
4,121,848
4,121,848
4,769
2,198,271

persons)(19) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,387,188

22.6
10.3
12.1

2.6
*
*
*
*
*
*
*
*

—
10.3
22.6
22.6
*
12.1

48.3

(*) Less than one percent.
(1)

Includes 3,959,440 shares held and 162,408 shares that may be acquired pursuant to the exercise of warrants
held of record by Clarus Lifesciences II, L.P. (“Clarus”). Clarus Ventures II GP, L.P. (the “GPLP”), as the
sole general partner of Clarus, may be deemed to beneficially own certain of the shares held of record by
Clarus. The GPLP disclaims beneficial ownership of all shares held of record by Clarus in which the GPLP
does not have an actual pecuniary interest. Clarus Ventures II, LLC (the “GPLLC”), as the sole general

-123-

partner of the GPLP, may be deemed to beneficially own certain of the shares held of record by Clarus. The
GPLLC disclaims beneficial ownership of all shares held of record by Clarus in which it does not have an
actual pecuniary interest. Each of Nicholas Galakatos, a member of the board of directors, and Messrs.
Henner, Liptak, Simon, Steinmetz and Wheeler, as individual Managing Directors of the GPLLC, may be
deemed to beneficially own certain of the shares held of record by Clarus. Each of Messrs. Galakatos,
Henner, Liptak, Simon, Steinmetz and Wheeler disclaims beneficial ownership of all shares held of record
by Clarus in which he does not have an actual pecuniary interest. The address of Clarus Lifesciences is 101
Main Street, Suite 1210, Cambridge, Massachusetts 02142.
Includes (a) 1,703,722 shares held and 85,728 shares that may be acquired pursuant to the exercise of
warrants held of record by Draper Fisher Jurvetson Fund VII, L.P., (b) 32,154 shares held of record by
Draper Associates, L.P., (c) 24,847 shares held and 1,249 shares that may be acquired pursuant to the
exercise of warrants held of record by Draper Fisher Jurvetson Partners VII, LLC, (d) 12,002 shares held
and 1,923 shares that may be acquired pursuant to the exercise of warrants held of record by Draper
Associates Riskmasters Fund II, LLC and (e) 1,989 shares held and 396 shares that may be acquired
pursuant to the exercise of warrants held of record by Draper Associates Riskmasters Fund, LLC. Timothy
C. Draper, John H.N. Fisher and Steven T. Jurvetson are Managing Directors of the general partner entities
of Draper Fisher Jurvetson Fund VII, L.P. (“Fund VII”) that directly hold shares and as such, they may be
deemed to have voting and investment power with respect to such shares. Draper Fisher Jurvetson Partners
VII, LLC (“Partners VII”) invests lockstep alongside Fund VII. The Managing Members of Partners VII are
Timothy C. Draper, John H.N. Fisher and Steven T. Jurvetson. Draper Associates, L.P. (“DALP”) invests
lockstep alongside Fund VII. The General Partners of DALP is Draper Associates, Inc. which is controlled
by its President and majority shareholder, Timothy C. Draper. Draper Associates Riskmasters Fund, LLC
(“DARF”) and Draper Associates Riskmasters Fund II, LLC (“DARF II”) invest lockstep alongside Fund
VII, instead and in place of DALP beginning June 2010. The Managing Member of DARF and DARF II is
Timothy C. Draper. These individuals disclaim beneficial ownership with respect to such shares except to
the extent of their pecuniary interest therein. The address of each of the entities affiliated with Draper Fisher
Jurvetson is 2882 Sand Hill Road, Suite 150, Menlo Park, California 94025.
Includes (a) 1,412,550 shares held by OVP Venture Partners VI, L.P. (“OVP VI”), (b) 660,936 shares held
and 103,404 shares that may be acquired pursuant to the exercise of warrants held of record by OVP
Venture Partners VII, L.P. (“OVP VII”), (c) 19,408 shares held by OVP VI Entrepreneurs Fund, L.P. (“OVP
VI Entrepreneurs Fund”) and (d) 1,973 shares held by OVP VII Entrepreneurs Fund, L.P. (“OVP VII
Entrepreneurs Fund”). Charles P. Waite, a member of the board of directors, is a managing member of
OVMC VI, LLC, the general partner of each of OVP VI and OVP VI Entrepreneurs Fund, and a managing
member of OVMC VII, LLC, the general partner of each of OVP VII and OVP VII Entrepreneurs Fund.
Mr. Waite, together with the other managing members of OVMC VI, LLC and OVMC VII, LLC are
deemed to have shared voting and dispositive power over the shares held by OVP VI, OVP VII, OVP VI
Entrepreneurs Fund and OVP VII Entrepreneurs Fund. These individuals disclaim beneficial ownership with
respect to such shares except to the extent of their pecuniary interest therein. The address of each of the
entities affiliated with OVP Venture Partners is 1616 Eastlake Ave. E, Suite 208, Seattle, Washington
98102.
Includes 89,290 shares held and options to purchase 397,251 shares of common stock that are exercisable
within 60 days of March 15, 2014 of which 285,348 shares are vested as of June 13, 2014.
Includes 1,282 shares held and options to purchase 110,883 shares of common stock that are exercisable
within 60 days of March 15, 2014, of which 58,438 shares are vested as of June 13, 2014.
Includes 55,915 shares held and options to purchase 72,030 shares of common stock that are exercisable
within 60 days of March 15, 2014, of which 54,292 shares are vested as of June 13, 2014.
Includes 32,196 shares held indirectly through Dr. Cowens’s spouse and options to purchase 73,697 shares
of common stock that are exercisable within 60 days of March 15, 2014, of which 43,313 shares are vested
as of June 13, 2014.

(2)

(3)

(4)

(5)

(6)

(7)

(8) Consists of options to purchase 333 shares of common stock that are exercisable within 60 days of

March 15, 2014, all of which are vested as of June 13, 2014.

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(9)

Includes 1,096 shares held and options to purchase 117,967 shares of common stock that are exercisable
within 60 days of March 15, 2014, of which 49,387 shares are vested as of June 13, 2014.

(10) Includes 1,165 shares held and options to purchase 91,626 shares of common stock that are exercisable

within 60 days of March 15, 2014, of which 77,879 shares are vested as of June 13, 2014.

(11) Consists of options to purchase 89,217 shares of common stock that are exercisable within 60 days of

March 15, 2014, of which 44,503 shares are vested as of June 13, 2014.

(12) Consists of options to purchase 61,342 shares of common stock that are exercisable within 60 days of

March 15, 2014, all of which are vested as of June 13, 2014.

(13) Mr. Crutchfield joined the board of directors in June 2013. He received an option to purchase 11,686 shares
of common stock on June 25, 2013 at an exercise price equal to the initial public offering price of $10.00
per share, and an option to purchase 5,847 shares of common stock on January 1, 2014, none of which are
vested as of June 13, 2014.

(14) Includes (a) 1,703,722 shares held and 85,728 shares that may be acquired pursuant to the exercise of
warrants held of record by Draper Fisher Jurvetson Fund VII, L.P., (b) 32,154 shares held of record by
Draper Associates, L.P., (c) 24,847 shares held and 1,249 shares that may be acquired pursuant to the
exercise of warrants held of record by Draper Fisher Jurvetson Partners VII, LLC, (d) 12,002 shares held
and 1,923 shares that may be acquired pursuant to the exercise of warrants held of record by Draper
Associates Riskmasters Fund II, LLC; (e) 1,989 shares held and 396 shares that may be acquired pursuant to
the exercise of warrants held of record by Draper Associates Riskmasters Fund, LLC; (f) 3,000 shares held
by Ms. Fonstad personally and (g) an option to purchase 8,768 shares of common stock granted on June 25,
2013 and an option to purchase 5,847 shares of common stock granted on January 1, 2014, none of which
are vested as of June 13, 2014. Timothy C. Draper, John H.N. Fisher and Steven T. Jurvetson are Managing
Directors of the general partner entities of Draper Fisher Jurvetson Fund VII, L.P. (“Fund VII”) that directly
hold shares and as such, they may be deemed to have voting and investment power with respect to such
shares. Draper Fisher Jurvetson Partners VII, LLC (“Partners VII”) invests lockstep alongside Fund VII.
The Managing Members of Partners VII are Timothy C. Draper, John H.N. Fisher and Steven T. Jurvetson.
Draper Associates, L.P. (“DALP”) invests lockstep alongside Fund VII. The General Partners of DALP is
Draper Associates, Inc. which is controlled by its President and majority shareholder, Timothy C. Draper.
Draper Associates Riskmasters Fund, LLC (“DARF”) and Draper Associates Riskmasters Fund II, LLC
(“DARF II”) invest lockstep alongside Fund VII, instead and in place of DALP beginning June 2010. The
Managing Member of DARF and DARF II is Timothy C. Draper. These individuals disclaim beneficial
ownership with respect to such shares except to the extent of their pecuniary interest therein. The address of
each of the entities affiliated with Draper Fisher Jurvetson is 2882 Sand Hill Road, Suite 150, Menlo Park,
California 94025.

(15) Includes (a) 3,959,440 shares held and 162,408 shares that may be acquired pursuant to the exercise of

warrants held of record by Clarus Lifesciences II, L.P. (“Clarus”) and (b) an option to purchase 8,768 shares
of common stock granted on June 25, 2013 and an option to purchase 5,847 shares of common stock granted
on January 1, 2014, none of which are vested as of June 13, 2014. Clarus Ventures II GP, L.P. (the
“GPLP”), as the sole general partner of Clarus, may be deemed to beneficially own certain of the shares
held of record by Clarus. The GPLP disclaims beneficial ownership of all shares held of record by Clarus in
which the GPLP does not have an actual pecuniary interest. Clarus Ventures II, LLC (the “GPLLC”), as the
sole general partner of the GPLP, may be deemed to beneficially own certain of the shares held of record by
Clarus. The GPLLC disclaims beneficial ownership of all shares held of record by Clarus in which it does
not have an actual pecuniary interest. Each of Nicholas Galakatos, a member of the board of directors, and
Messrs. Henner, Liptak, Simon, Steinmetz and Wheeler, as individual Managing Directors of the GPLLC,
may be deemed to beneficially own certain of the shares held of record by Clarus. Each of Messrs.
Galakatos, Henner, Liptak, Simon, Steinmetz and Wheeler disclaims beneficial ownership of all shares held
of record by Clarus in which he does not have an actual pecuniary interest. The address of Clarus
Lifesciences is 101 Main Street, Suite 1210, Cambridge, Massachusetts 02142.

(16) Includes (a) 3,959,440 shares held and 162,408 shares that may be acquired pursuant to the exercise of

warrants held of record by Clarus Lifesciences II, L.P. (“Clarus”) and (b) an option to purchase 8,768 shares
of common stock granted on June 25, 2013 and an option to purchase 5,847 shares of common stock granted

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on January 1, 2014, none of which are vested as of June 13, 2014. Clarus Ventures II GP, L.P. (the
“GPLP”), as the sole general partner of Clarus, may be deemed to beneficially own certain of the shares
held of record by Clarus. The GPLP disclaims beneficial ownership of all shares held of record by Clarus in
which the GPLP does not have an actual pecuniary interest. Clarus Ventures II, LLC (the “GPLLC”), as the
sole general partner of the GPLP, may be deemed to beneficially own certain of the shares held of record by
Clarus. The GPLLC disclaims beneficial ownership of all shares held of record by Clarus in which it does
not have an actual pecuniary interest. Each of Nicholas Galakatos, a member of the board of directors, and
Messrs. Henner, Liptak, Simon, Steinmetz and Wheeler, as individual Managing Directors of the GPLLC,
may be deemed to beneficially own certain of the shares held of record by Clarus. Each of Messrs.
Galakatos, Henner, Liptak, Simon, Steinmetz and Wheeler disclaims beneficial ownership of all shares held
of record by Clarus in which he does not have an actual pecuniary interest. The address of Clarus
Lifesciences is 101 Main Street, Suite 1210, Cambridge, Massachusetts 02142.

(17) Consists of options to purchase 4,769 shares of common stock that are exercisable within 60 days of

March 15, 2014, all of which are vested as of June 13, 2014.

(18) Includes (a) 1,412,550 shares held by OVP Venture Partners VI, L.P. (“OVP VI”), (b) 660,936 shares held
and 103,404 shares that may be acquired pursuant to the exercise of warrants held of record by OVP
Venture Partners VII, L.P. (“OVP VII”), (c) 19,408 shares held by OVP VI Entrepreneurs Fund, L.P. (“OVP
VI Entrepreneurs Fund”) (d) 1,973 shares held by OVP VII Entrepreneurs Fund, L.P. (“OVP VII
Entrepreneurs Fund”) and (e) an option to purchase 8,768 shares of common stock granted on June 25, 2013
and an option to purchase 5,847 shares of common stock granted on January 1, 2014, none of which are
vested as of June 13, 2014. Charles P. Waite, a member of the board of directors, is a managing member of
OVMC VI, LLC, the general partner of each of OVP VI and OVP VI Entrepreneurs Fund, and a managing
member of OVMC VII, LLC, the general partner of each of OVP VII and OVP VII Entrepreneurs Fund.
Mr. Waite, together with the other managing members of OVMC VI, LLC and OVMC VII, LLC are
deemed to have shared voting and dispositive power over the shares held by OVP VI, OVP VII, OVP VI
Entrepreneurs Fund and OVP VII Entrepreneurs Fund. These individuals disclaim beneficial ownership with
respect to such shares except to the extent of their pecuniary interest therein. The address of each of the
entities affiliated with OVP Venture Partners is 1616 Eastlake Ave. E, Suite 208, Seattle, Washington
98102.

(19) Includes 8,012,965 shares held, 355,108 shares that may be acquired pursuant to the exercise of warrants
held of record and options to purchase 1,019,115 shares of common stock that are exercisable within 60
days of March 15, 2014, of which 679,604 shares are vested as of June 13, 2014.

Item 13. Certain Relationships and Related Transactions, and Director Independence

In addition to the arrangements described below, we have also entered into the arrangements which are
described where required in the section of this report captioned “Part III — Item 11 — Executive Compensation
— Executive Employment Arrangements”.

Related Party Transaction Policy

We have adopted a formal, written policy that our executive officers, directors (including director
nominees), holders of more than 5% of any class of our voting securities, and any member of the immediate
family of or any entities affiliated with any of the foregoing persons, are not permitted to enter into a related
party transaction with us without the prior approval or, in the case of pending or ongoing related party
transactions, ratification of our audit committee. For purposes of our policy, a related party transaction is a
transaction, arrangement or relationship where we were, are or will be involved and in which a related party had,
has or will have a direct or indirect material interest, other than transactions available to all of our United States
employees.

Certain transactions with related parties, however, are excluded from the definition of a related party
transaction including, but not limited to: (1) transaction with another company at which a related party’s only
relationship is as an employee (excluding as an executive officer or a director) or beneficial owner of less than

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5% of that company’s shares; (2) transaction where the related party’s interest arises solely from the ownership
of our equity securities and all holders of our common stock received the same benefit on a pro rata basis (e.g.
dividends); (3) transactions available to all employees generally; (4) transactions involving the purchase or sale
of products or services in the ordinary course of business, not exceeding $20,000; and (5) transactions in which
the related party’s interest derives solely from his or her service as a director, trustee or officer (or similar
position) of a not-for-profit organization or charity that receives donations from the Company.

No member of the audit committee may participate in any review, consideration or approval of any related

party transaction where such member or any of his or her immediate family members is the related party. In
approving or rejecting the proposed agreement, our audit committee shall consider the relevant facts and
circumstances available and deemed relevant to the audit committee, including, but not limited to: (1) the
benefits and perceived benefits, or lack thereof, to our company; (2) the impact on a director’s independence in
the event the related party is a director, an immediate family member of a director or an entity in which a director
is a partner, stockholder or executive officer; (3) the materiality and character of the related party’s direct and
indirect interest; (4) the actual or apparent conflict of interest of the related party; (5) the availability of other
sources for comparable products or services; (6) the opportunity costs of alternative transactions; (7) the terms of
the transaction; (8) the commercial reasonableness of the terms of the proposed transaction; and (9) terms
available to unrelated third parties or to employees under the same or similar circumstances. In reviewing
proposed related party transactions, the audit committee will only approve or ratify related party transactions that
are in, or not inconsistent with, the best interests of our company and stockholders, as the audit committee
determines in good faith.

Except for the purchase of shares of our common stock in connection with our initial public offering by

certain of our directors and 5% stockholders, the transactions described below were consummated prior to our
adoption of the formal, written policy described above and therefore the foregoing policies and procedures were
not followed with respect to the transactions. However, we believe that the terms obtained or consideration that
we paid or received, as applicable, in connection with the transactions described were comparable to terms
available or the amounts that would be paid or received, as applicable, in arm’s-length transactions.

Sales of Securities

The following table sets forth a summary of the sale and issuance of our securities to related persons since

January 1, 2013, other than compensation arrangements which are described under the sections of this report
captioned “Management — Director Compensation” and “Executive Compensation.” For a description of
beneficial ownership see the section of this report captioned “Principal Stockholders.”

Purchaser

Executive Officers, Directors and Promoters:
R. Bradley Gray(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5% Stockholders:
Entities affiliated with Clarus Ventures(2)
Entities affiliated with OVP Venture Partners(3)

. . . . . . . . . . . . . . .
. . . . . . . . . .

Common
Stock

86,790

750,000
51,438

(1) Consists of (a) 17,036 shares of common stock upon exercise of stock options in January 2013 at a price of
$1.92 per share; (b) 69,754 shares of common stock upon exercise of stock options in January 2013 at a
price of $2.24 per share and (c) 2,500 shares of common stock upon an ESPP distribution in March 2013 at
a price of $6.6215 per share.

(2) Consists of 750,000 shares of common stock purchased in July 2013 in our initial public offering at a price
of $10.00 per share. Each of Mr. William D. Young, a Venture Partner at Clarus Ventures, Dr. Nicholas
Galakatos, a Managing Director at Clarus Ventures, and Dr. Finny Kuruvilla, a Principal at Clarus Ventures,
is a member of the board of directors.

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(3) Consists of 51,438 shares of common stock purchased in July 2013 in our initial public offering at a price of
$10.00 per share. Mr. Charles P. Waite, a General Partner at OVP Venture Partners, is a member of the
board of directors.

Investors’ Rights Agreement

We have entered into an investors’ rights agreement with certain holders of our common stock and warrants

to purchase our common stock, including entities affiliated with Clarus Ventures, entities affiliated with OVP
Venture Partners and entities affiliated with Draper Fisher Jurvetson. As of March 15, 2013, the holders of
approximately 7.4 million shares of our common stock are entitled to rights with respect to the registration of
their shares under the Securities Act.

Voting Agreement

The election of the members of the board of directors is governed by a voting agreement with certain of the

holders of our outstanding common stock and warrants to purchase our common stock, including entities
affiliated with Clarus Ventures, entities affiliated with OVP Venture Partners, entities affiliated with Draper
Fisher Jurvetson and Messrs. Gray, Johnson and Burns. The parties to the voting agreement have agreed, subject
to certain conditions, to vote their shares so as to elect as directors (1) two nominees designated by entities
affiliated with Clarus Ventures, currently Nicholas Galakatos and Finny Kuruvilla; (2) one nominee designated
by entities affiliated with OVP Venture Partners, currently Charles P. Waite; and (3) one nominee designated by
entities affiliated with Draper Fisher Jurvetson, currently Jennifer Scott Fonstad. In addition, so long as Mr. Gray
is employed by us as our chief executive officer, the parties to the voting agreement have agreed to vote their
shares so as to elect Mr. Gray to the board of directors. The parties further agreed to vote their shares so as to
elect up to two persons who are designated by our Chief Executive Officer and all of the directors designated by
entities affiliated with Clarus Ventures, entities affiliated with OVP Venture Partners and entities affiliated with
Draper Fisher Jurvetson. Upon the completion of our initial public offering, the obligations of the parties to the
voting agreement to vote their shares so as to elect as these nominees terminated and none of our stockholders
has any special rights regarding the nomination, election or designation of members of the board of directors.

Indebtedness of Directors and Officers

None of our current or former directors or executive officers is indebted to us, nor are any of these

individuals indebted to another entity which indebtedness is the subject of a guarantee, support agreement, letter
of credit or other similar arrangement or understanding provided by us.

Other Transactions

We have entered into separate indemnification agreements with each of our directors and certain of our

officers.

We have granted stock options to our named executive officers, other executive officers and certain of our

directors.

Director Independence

Under the rules of The NASDAQ Global Market, independent directors must comprise a majority of a listed

company’s board of directors. In addition, the rules of The NASDAQ Global Market require that, subject to
specified exceptions, each member of a listed company’s audit, compensation and nominating and corporate
governance committees be independent within 12 months following completion of our initial public offering.
Audit committee members must also satisfy the independence criteria set forth in Rule 10A-3 under the
Securities Exchange Act of 1934, as amended. Under the rules of The NASDAQ Global Market, a director will

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only qualify as an “independent director” if, in the opinion of that company’s board of directors, that person does
not have a relationship that would interfere with the exercise of independent judgment in carrying out the
responsibilities of a director.

To be considered independent for purposes of Rule 10A-3, a member of an audit committee of a listed
company may not, other than in his or her capacity as a member of the audit committee, the board of directors, or
any other board committee: (1) accept, directly or indirectly, any consulting, advisory, or other compensatory fee
from the listed company or any of its subsidiaries; or (2) be an affiliated person of the listed company or any of
its subsidiaries.

Our board of directors has undertaken a review of its composition, the composition of its committees and

the independence of directors and considered whether any director has a material relationship with us that could
compromise his or her ability to exercise independent judgment in carrying out his or her responsibilities. Based
upon information requested from and provided by each director concerning his or her background, employment
and affiliations, including family relationships, the board of directors has determined that none of Messrs.
Young, Waite, Crutchfield and Norden, Drs. Galakatos and Kuruvilla and Ms. Fonstad, representing seven of our
eight directors, has a relationship which would interfere with the exercise of independent judgment in carrying
out the responsibilities of a director and that each of these directors is an “independent director” as defined under
the rules of The NASDAQ Global Market. The board of directors also determined that Messrs. Norden
(chairman), Crutchfield, Waite and Young, who comprise our audit committee, Dr. Galakatos (chairman),
Mr. Waite and Ms. Fonstad, who comprise our compensation committee, and Messrs. Waite (chairman) and
Young and Dr. Galakatos, who comprise our nominating and corporate governance committee, satisfy the
independence standards for those committees established by applicable SEC rules and the rules of The NASDAQ
Global Market. Effective as of the date that this Annual Report on Form 10-K is filed with the SEC, Mr. Waite
will step down from his position on the audit committee.

In making this determination, the board of directors considered the relationships that each non-employee

director has with us and all other facts and circumstances the board of directors deemed relevant in determining
their independence, including the beneficial ownership of our capital stock by each non-employee director.

Item 14. Principal Accountant Fees and Services

The following table summarizes the fees of PricewaterhouseCoopers LLP, our independent registered public

accounting firm, for 2013 and 2012.

Fee Category

Audit fees (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit-related fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other fees (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2013

2012

$747,055
—
24,449
1,800

$774,550
—
22,500
1,800

Total fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$773,304

$798,850

(1) Audit fees consist of fees for professional services provided in connection with the audit of our annual

consolidated financial statements, review of our quarterly consolidated financial statements and our initial
public offering.

(2) All other fees include any fees billed that are not audit, audit related, or tax fees. In 2013 and 2012, these

fees related to accounting research software.

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Pre-Approval Policies and Procedures

Pursuant to its charter, the audit committee must review and approve, in advance, the scope and plans for the
audits and the audit fees and approve in advance (or, where permitted under the rules and regulations of the SEC,
subsequently) all non-audit services to be performed by the independent auditor that are not otherwise prohibited
by law and any associated fees. The audit committee may delegate to one or more members of the committee the
authority to pre-approve audit and permissible non-audit services, as long as this pre-approval is presented to the
full committee at scheduled meetings. In accordance with the foregoing, the committee has delegated to the chair
of the audit committee the authority to pre-approve services to be performed by our independent registered public
accounting firm and associated fees, provided that the chair is required to report any decision to pre-approve such
audit-related or non-audit services and fees to the full audit committee for ratification at its next regular meeting.

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Item 15. Exhibits, Financial Statement Schedules

PART IV

(a)(1) Financial Statements—The financial statements filed as part of this Annual Report on Form 10-K are listed
on the Index to Consolidated Financial Statements in Item 8.

(a)(2) Financial Statement Schedules

All schedules are omitted because they are not applicable or the required information is shown in the financial
statements or the notes thereto.

(a)(3) Exhibits

The exhibits required by Item 601 of Regulation S-K are listed in paragraph (b) below.

(b) Exhibits.

The exhibits listed on the Exhibit Index (following the Signatures section of this report) are filed herewith or are
incorporated by reference to exhibits previously filed with the SEC.

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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Dated: March 27, 2014

NANOSTRING TECHNOLOGIES, INC.

By: /s/ R. Bradley Gray
R. Bradley Gray
President and Chief Executive Officer

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below

constitutes and appoints R. Bradley Gray and James A. Johnson, and each of them, with full power of
substitution and resubstitution and full power to act without the other, as his or her true and lawful attorney-in-
fact and agent to act in his or her name, place and stead and to execute in the name and on behalf of each person,
individually and in each capacity stated below, and to file, any and all documents in connection therewith, with
the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full
power and authority to do and perform each and every act and thing, ratifying and confirming all that said
attorneys-in-fact and agents or any of them or their and his or her substitute or substitutes, may lawfully do or
cause to be done by virtue thereof.

Pursuant to the requirements of the Securities Act of 1934, this Annual Report on Form 10-K has been
signed by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ R. Bradley Gray

R. Bradley Gray

/s/ James A. Johnson

James A. Johnson

President, Chief Executive Officer
and Director (Principal Executive
Officer)

Chief Financial Officer (Principal
Accounting and Financial Officer)

March 27, 2014

March 27, 2014

/s/ William D. Young

Chairman of the Board of Directors

March 27, 2014

William D. Young

/s/ Bradford Crutchfield

Bradford Crutchfield

/s/ Jennifer Scott Fonstad

Jennifer Scott Fonstad

/s/ Nicholas Galakatos

Nicholas Galakatos

/s/ Finny Kuruvilla

Finny Kuruvilla

/s/ Gregory Norden

Gregory Norden

/s/ Charles P. Waite

Charles P. Waite

Director

Director

Director

Director

Director

Director

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March 27, 2014

March 27, 2014

March 27, 2014

March 27, 2014

March 27, 2014

March 27, 2014

Exhibit
Number

Description

Form

File No.

Exhibit

Filing Date

Incorporated by Reference

EXHIBIT INDEX

Amended and Restated Certificate of Incorporation
of the Registrant

10-Q 001-35980

3.1

August 8, 2013

Amended and Restated Bylaws of the Registrant

10-Q 001-35980

S-1/A 333-188704

3.2

4.1

August 8, 2013

June 13, 2013

Specimen Common Stock Certificate of the
Registrant.

Amended and Restated Investors’ Rights
Agreement, dated November 29, 2012, by and
among the Registrant and the investors named
therein.

Amendment to Amended and Restated Investors’
Rights Agreement, dated December 20, 2012, by
and among the Registrant and the investors named
therein.

Warrant to purchase Series B Preferred Stock,
issued to lender under Registrant’s prior credit
facility on October 1, 2007.

Warrant to purchase Series C Preferred Stock,
issued to lender under Registrant’s prior credit
facility on November 8, 2010.

Form of amended and restated warrant to purchase
shares of Series D Preferred Stock, issued to
investors on June 23, 2011 and September 26, 2011
in connection with the Registrant’s 2011 bridge
financing.

Form of warrant to purchase shares of Series D
Preferred Stock, issued to the investors on
November 1, 2011 and December 28, 2011 in
connection with the Registrant’s preferred stock
and warrant financing.

Form of warrant to purchase Series D Preferred
Stock, issued to lenders on March 30, 2012 and
December 10, 2012 under Registrant’s March 2012
credit facility.

Form of warrant to purchase Series E Preferred
Stock, issued to lenders on December 31, 2012 and
April 30, 2013 in connection with the amendments
of the Registrant’s March 2012 credit facility.

S-1

333-188704

4.2

May 20, 2013

S-1

333-188704

4.3

May 20, 2013

S-1

333-188704

4.4

May 20, 2013

S-1

333-188704

4.5

May 20, 2013

S-1

333-188704

4.6

May 20, 2013

S-1

333-188704

4.7

May 20, 2013

S-1

333-188704

4.8

May 20, 2013

S-1

333-188704

4.9

May 20, 2013

3.1

3.2

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

10.1

10.2

10.3

Form of Director and Executive Officer
Indemnification Agreement.

2004 Stock Option Plan, as amended.

Form of Notice of Stock Option Grant and Stock
Option Agreement under the 2004 Stock Option
Plan, as amended.

S-1/A 333-188704

10.1

June 13, 2013

S-1

S-1

333-188704

10.2 May 20, 2013

333-188704

10.3 May 20, 2013

Exhibit
Number

10.4

10.5

10.6

10.7

10.8

Description

Form

File No.

Exhibit

Filing Date

Incorporated by Reference

Form of Notice of Stock Option Grant and Stock
Option Agreement permitting early exercise
under the 2004 Stock Option Plan, as amended.

S-1

333-188704

10.4

May 20, 2013

2013 Equity Incentive Plan.

S-1/A 333-188704

10.5

June 13, 2013

Form of Notice of Stock Option Grant and Stock
Option Agreement under the 2013 Equity
Incentive Plan.

Form of Notice of Restricted Stock Grant and
Restricted Stock Agreement under the 2013
Equity Incentive Plan.

Form of Notice of Restricted Stock Unit Grant
and Restricted Stock Unit Agreement under the
2013 Equity Incentive Plan.

S-1/A 333-188704

10.6

June 13, 2013

S-1/A 333-188704

10.7

June 13, 2013

S-1/A 333-188704

10.8

June 13, 2013

10.9

2013 Employee Stock Purchase Plan.

S-1/A 333-188704

10.9

June 13, 2013

10.10+

10.11+

10.12+

10.13

10.14

10.15

10.16

10.17

10.18

10.19

Employment Agreement, dated May 24, 2010,
between the Registrant and R. Bradley Gray.

Employment Agreement, dated September 7,
2012, between the Registrant and Jim Johnson.

Employment Agreement, dated March 31, 2012,
between the Registrant and Joseph Beechem, as
amended on December 27, 2012.

Lease between the Registrant and BMR-530
Fairview Avenue LLC, dated October 19, 2007.

First Amendment to Lease between the Registrant
and BMR-530 Fairview Avenue LLC, dated
May 21, 2009.

Second Amendment to Lease between the
Registrant and BMR-530 Fairview Avenue LLC,
dated June 16, 2010.

Third Amendment to Lease between the
Registrant and BMR-530 Fairview Avenue LLC,
dated February 4, 2011.

Fourth Amendment to Lease between the
Registrant and BMR-530 Fairview Avenue LLC,
dated May 28, 2012.

Loan and Security Agreement among the
Registrant, Oxford Finance LLC and
Silicon Valley Bank, dated March 30, 2012.

First Amendment to Loan and Security
Agreement among the Registrant, Oxford Finance
LLC and Silicon Valley Bank, dated
December 31, 2012.

S-1

333-188704

10.8

May 20, 2013

S-1

333-193322

10.11

January 13, 2014

S-1

333-193322

10.12

January 13, 2014

S-1

333-188704

10.11

May 20, 2013

S-1

333-188704

10.12

May 20, 2013

S-1

333-188704

10.13

May 20, 2013

S-1

333-188704

10.14

May 20, 2013

S-1

333-188704

10.15

May 20, 2013

S-1

333-188704

10.16

May 20, 2013

S-1

333-188704

10.17

May 20, 2013

Exhibit
Number

10.20

10.21

10.22†

10.23†

10.24

10.25†

21.1*

23.1*

24.1*

31.1*

31.2*

32.1*

32.2*

Description

Form

File No.

Exhibit

Filing Date

Incorporated by Reference

S-1

333-188704

10.18

May 20, 2013

10-Q 001-35980

10.1 November 8, 2013

S-1

333-188704

10.19

May 20, 2013

S-1

333-188704

10.20

May 20, 2013

S-1

333-188704

10.21

May 20, 2013

S-1

333-188704

10.22

May 20, 2013

Second Amendment to Loan and Security
Agreement among the Registrant, Oxford
Finance LLC and Silicon Valley Bank, dated
April 30, 2013.

Third Amendment to Loan and Security
Agreement among the Registrant, Oxford
Finance LLC and Silicon Valley Bank, dated
July 22, 2013.

Exclusive License Agreement, dated
February 4, 2004, between the Registrant and
The Institute for Systems Biology.

Amendment No. 1 to Exclusive License
Agreement, dated February 5, 2007, between
the Registrant and The Institute for Systems
Biology.

Amendment No. 2 to Exclusive License
Agreement, dated May 17, 2007, between the
Registrant and The Institute for Systems
Biology.

Amended and Restated Exclusive License
Agreement, effective July 7, 2010, between the
Registrant and Bioclassifier, LLC.

List of subsidiaries of the Registrant.

Consent of PricewaterhouseCoopers LLP,
Independent Registered Public Accounting
Firm.

Powers of Attorney (contained on signature
page).

Certification of Principal Executive Officer
Required Under Rule 13a-14(a) and 15d-14(a)
of the Securities Exchange Act of 1934, as
amended.

Certification of Principal Financial Officer
Required Under Rule 13a-14(a) and 15d-14(a)
of the Securities Exchange Act of 1934, as
amended.

Certification of Principal Executive Officer
Required Under Rule 13a-14(b) of the
Securities Exchange Act of 1934, as amended,
and 18 U.S.C. §1350.

Certification of Principal Financial Officer
Required Under Rule 13a-14(b) of the
Securities Exchange Act of 1934, as amended,
and 18 U.S.C. §1350.

101.INS** XBRL Instance Document.

101.SCH** XBRL Taxonomy Extension Schema

Document.

Exhibit
Number

Description

Form File No. Exhibit

Filing Date

Incorporated by Reference

101.CAL** XBRL Taxonomy Extension Calculation Linkbase

Document.

101.DEF** XBRL Taxonomy Extension Definition Linkbase Document

101.LAB** XBRL Taxonomy Extension Label Linkbase Document

101.PRE** XBRL Taxonomy Extension Presentation Linkbase

Document

Filed herewith.

*
** XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a
registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as
amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as
amended, and is not otherwise subject to liability under these Sections.
Indicates a management contract or compensatory plan.
Confidential treatment has been requested with respect to certain portions of this exhibit. Omitted portions
have been filed separately with the Securities and Exchange Commission.

+
†

SUBSIDIARIES OF NANOSTRING TECHNOLOGIES, INC.  

EXHIBIT 21.1 

Name of Subsidiary
NanoString Technologies Europe Limited
NanoString Technologies SAS 
NanoString Technologies International, Inc.
NanoString Technologies Germany GmbH
NanoString Technologies Asia Pacific Limited 
NanoString Technologies Singapore Pte Limited 

State or other Jurisdiction of Incorporation 

  United Kingdom
  France
  Delaware
  Germany
  Hong Kong
  Singapore

  
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-189883) of NanoString 
Technologies, Inc. of our report dated March 27, 2014 relating to the consolidated financial statements, which appears in this Form 
10-K.  

Exhibit 23.1 

/s/ PRICEWATERHOUSECOOPERS LLP  
Seattle, Washington  
March 27, 2014  

CERTIFICATIONS  

Exhibit 31.1 

I, R. Bradley Gray, certify that:  

1.

2.

3.

4.

I have reviewed this Annual Report on Form 10-K of NanoString Technologies, Inc.; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report; 

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have: 

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared; 

b)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and 

c) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has 
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions): 

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial 
information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting. 

Date: March 27, 2014  

/s/ R. Bradley Gray 
R. Bradley Gray 
President and Chief Executive Officer
(Principal Executive Officer)

  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
CERTIFICATIONS  

Exhibit 31.2 

I, James A. Johnson, certify that:  

1.

2.

3.

4.

I have reviewed this Annual Report on Form 10-K of NanoString Technologies, Inc.; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report; 

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have: 

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared; 

b)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and 

c) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has 
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions): 

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial 
information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting. 

Date: March 27, 2014  

/s/ James A. Johnson 
James A. Johnson 
Chief Financial Officer 
(Principal Financial and Accounting Officer) 

  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
NANOSTRING TECHNOLOGIES, INC.  
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002  

Exhibit 32.1 

In connection with the Annual Report of NanoString Technologies, Inc. (the “Company”) on Form 10-K for the year ended 
December 31, 2013, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, R. Bradley Gray, 
President and Chief Executive Officer (Principal Executive Officer) of the Company, certify, pursuant to 18 U.S.C. Section 1350, as 
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:  

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company. 

/s/ R. Bradley Gray 
R. Bradley Gray
President and Chief Executive Officer 
(Principal Executive Officer) 

March 27, 2014  

A signed original of this written statement required by Section 906 of the Sarbanes-Oxley Act of 2002 has been provided to the 
Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.  

This certification accompanies the Report to which it relates, is not deemed filed with the Securities and Exchange Commission and is 
not to be incorporated by reference into any filing of NanoString Technologies, Inc. under the Securities Act of 1933, as amended, or 
the Securities Exchange Act of 1934, as amended (whether made before or after the date of the Report), irrespective of any general 
incorporation language contained in such filing.  

  
  
  
 
 
NANOSTRING TECHNOLOGIES, INC.  
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002  

Exhibit 32.2 

In connection with the Annual Report of NanoString Technologies, Inc. (the “Company”) on Form 10-K for the year ended 
December 31, 2013, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, James A. Johnson, 
Chief Financial Officer (Principal Financial and Accounting Officer) of the Company, certify, pursuant to 18 U.S.C. Section 1350, as 
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:  

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company. 

/s/ James A. Johnson 
James A. Johnson
Chief Financial Officer 
(Principal Financial and Accounting Officer)

March 27, 2014  

A signed original of this written statement required by Section 906 of the Sarbanes-Oxley Act of 2002 has been provided to the 
Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.  

This certification accompanies the Report to which it relates, is not deemed filed with the Securities and Exchange Commission and is 
not to be incorporated by reference into any filing of NanoString Technologies, Inc. under the Securities Act of 1933, as amended, or 
the Securities Exchange Act of 1934, as amended (whether made before or after the date of the Report), irrespective of any general 
incorporation language contained in such filing.  

  
  
  
 
 
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