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Nasdaq

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FY2001 Annual Report · Nasdaq
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The Power of an Idea   

NASDAQ 2001 ANNUAL REPORT

We recognize the dreamer

and the pragmatist.

We are the democratization of capitalism

Silgan Holdings, Inc. (Nasdaq: SLGN)  
Plastic container manufacturing facility, Langhorne, PA

and the desire to move mankind forward.

We are the new establishment, the better idea, 

the new economic landscape.

We are a reflection of how

the world works and lives.

We are an energizing force

at the center of the global economy.

We are Nasdaq.

L-R: Monique T. McNamara, Director, Marketing Communications; Richard Gonzalez, Senior Vice
President, MarketSite Technical Services; Mandana Chaffa, Managing Director, Corporate Client Group;
Wick Simmons, Chairman and Chief Executive Officer; Riina Friedrich, Manager, MarketSite Events;
Ronak Patel, Office Manager, Nasdaq MarketSite

CHAIRMAN’S LETTER

‹‹‹     11     

Fellow Shareholders:

Great ideas are inherently powerful. Each of Nasdaq’s more than 4,000 listed companies derives its power from
a core idea—a better way to fill a need, solve a problem or perform a task more efficiently. The powerful idea
driving Nasdaq® itself is that by operating the world’s largest, most efficient and transparent stock market, we
can represent and amplify the collective energies of our companies, which include many of the most vibrant,
creative and essential companies on earth. 

Nasdaq companies range from household names like Microsoft, Intel, Amgen and Starbucks to thousands of
less well-known companies aspiring to be the household names of tomorrow. At the same time, the very
thought of Nasdaq helps to energize untold numbers of entrepreneurs and private businesses that dream 
of going public one day.

“CROWN JEWEL”
President Jiang Zemin of the People’s Republic of China called Nasdaq “the crown jewel of all that is great
about America.” He and other foreign leaders view Nasdaq as the key to the capital formation model they 
seek to spur innovation, prosperity and growth in their own countries. As, indeed, we are.

Like the U.S. economy itself, Nasdaq is diffuse, decentralized and open. At the heart of our stock market 
model is a commitment to open electronic architecture. By design, our technology and market platform are
accessible—and exportable—to any qualified market center or participant. In effect, Nasdaq is a network of
networks. It consists of broker-dealers, traders, electronic communications networks and various order-routing
systems—all competing to see which of them can best serve the investor. Our mission is to help each market
center enhance its customers’ experience.

Our open architecture accommodates a virtually limitless number of market participants, while also giving 
us the flexibility to make continuous improvements and to set new standards for speed, efficiency and market
transparency. At the same time, Nasdaq’s fault-tolerant design provides the ultimate in dependability, with
99.98% uptime since 1982. Our electronic systems are also highly secure. They are geographically dispersed
and completely and intentionally redundant—with back-up computer banks, telephone systems and power 
supplies—even back-up water supplies for cooling systems. 

ADHERENCE TO PRINCIPLES
Nasdaq has grown over the years by embracing change, by welcoming competition, by adhering to our principles
of openness, inclusiveness and fairness—and by adamantly refusing to become a club for privileged insiders. 

Although Nasdaq places no significant barriers in the way of our companies’ listing elsewhere, more than 99% 
of them remained loyal to Nasdaq in 2001, while 145 more joined our ranks. We believe such loyalty reflects our
inherent reputation as the premier stock market for dynamic, innovative companies. Yet we cannot rest upon these
laurels. The relentless pace of change requires that we constantly improve Nasdaq in order to remain the leader. 
We believe we are improving the quality of our marketplace faster and more comprehensively than any other stock
market—as the imminent installation of our next generation trading platform, SuperMontageSM, would attest.

Meanwhile, we are pursuing a path of independence from our founder and former parent, the National
Association of Securities Dealers (NASD®). We want to eliminate perceived conflicts of interest and gain access
to the capital that Nasdaq itself needs to remain at the cutting edge. Nasdaq continues to separate from the
NASD and, in 2001 and 2002, bought all of the NASD’s shares of Nasdaq common stock, except for common
stock underlying warrants issued by the NASD in our private placements. As required by the Securities and

12     ››› 

THE POWER OF AN IDEA

Exchange Commission (SEC), the NASD will retain voting control over Nasdaq until the SEC approves Nasdaq’s
status as an independent, self-regulating exchange. We hope to gain this approval from the SEC in 2002.
Attaining self-regulatory status is an important step in positioning Nasdaq for a possible public offering 
that would make us the nation’s first publicly traded stock market. Nasdaq also secured additional investment
capital in 2001. Hellman & Friedman, a well-known private equity firm, recognized Nasdaq’s growth potential
and purchased $240 million of Nasdaq’s subordinated notes (convertible at any time into 12 million shares of
Nasdaq’s common stock). Proceeds from the offering were used to purchase Nasdaq’s common shares from the
NASD. We are pleased to welcome their chairman, Warren Hellman, to our Board of Directors. 

CHALLENGING ENVIRONMENT
The market environment in 2001 was, of course, extremely challenging, with the Nasdaq Composite® Index falling by
21% and the number of initial public offerings decreasing by 84% from 2000. Nasdaq trade volume also declined in
2001—but by less than 6%—while yearly share volume saw an increase compared to 2000, and set a new record. 

Despite the weak overall economic environment, we continued to invest in critical areas and lay the groundwork
for Nasdaq’s future growth initiatives. We focused on creating an independent, more efficient and street-smart
company by re-examining the fundamentals of our business. We made decisions designed to create the right
operating structure—a structure that is reflective of both our new role as an independent company and the
external market environment. In 2001, our revenue increased 2.9% to $857.2 million, compared to $832.7 
million at year-end 2000. Net income increased to $40.5 million vs. $23.3 million for full year 2000. Diluted
earnings per share were $0.35 in 2001 vs. $0.21 in 2000. The results for both years reflect the change in 
revenue recognition procedures set forth in the SEC’s Staff Accounting Bulletin (SAB) No.101. Our full year 
EBITDA for 2001 was $153.5 million compared to $261.7 million in 2000. This decrease reflects the softening
markets as well as the adjustments associated with Nasdaq’s separation from the NASD. 

We achieved these results by diligently examining our cost base. We also implemented several key initiatives to
support Nasdaq’s future growth—and to improve the market for investors, market participants and listed companies.
During 2001, we transitioned to decimal pricing with no disruption to the marketplace, leading to a significant
reduction in spreads. We launched SuperSoesSM—a much-improved system for automatic execution of large buy 
and sell orders. And in late 2001, we introduced the new Primex Auction SystemSM, an electronic alternative to 
auction markets that offers enhanced opportunities for price improvement. In addition, we implemented a number
of cost-cutting initiatives enabling the company to re-allocate its resources in support of future growth. We will
continue to monitor our cost base and will be pro-active in establishing the optimal operating structure.

STRATEGIC INITIATIVES
This summer, we will introduce SuperMontage, Nasdaq’s next-generation market platform. SuperMontage is 
a critically important strategic initiative for us, representing years of effort to achieve dramatic enhancements 
in transparency, access to liquidity and trading environment stability. This fully integrated order display and
execution system will bring new efficiency, speed and depth of information to the trading process, while 
giving traders multiple execution options and a high level of confidence that they are achieving best execution 
in their transactions. Perhaps most important, SuperMontage will enable buyers and sellers to view other
investors’ interests at five price levels instead of only best price. In addition, market makers and electronic
communications networks (ECNs) will have the option of entering buy and sell interests anonymously, thus
reducing the potential market impact of orders entered by the largest investors. The introduction of
SuperMontage will also allow us to significantly upgrade our data offerings, consistent with our determination
to remain the most transparent stock market in the world. Market data is what empowers investors to make
informed decisions—and is critical to the efficiency and fairness of any securities market. 

CHAIRMAN’S LETTER

‹‹‹     13     

Another major innovation in 2002 will be our new Market Intelligence CenterSM, a telephone and Web-based
suite of services designed to offer our listed companies enhanced access to intelligence about their stocks’ 
behavior in the market. In addition, we will soon unveil a major upgrade of Nasdaq OnlineSM, which offers 
comprehensive market information designed to help companies manage their relationships with analysts, market
makers and institutional investors. In 2001, Nasdaq Online was ranked first in a National Investor Relations
Institute (NIRI) survey of its members’ favorite investor relations Web sites.

Nasdaq is also developing new financial products and instruments—including exchange-traded funds, additional
structured products and financial futures that create new choices for investors and give unprecedented support
to listed companies’ stocks. The Nasdaq-100 Index Tracking StockSM (QQQ), introduced in 1999, has grown to
become the most heavily traded stock in the U.S. in terms of dollar volume and number two in share volume—
and Nasdaq is developing a similar tracking stock for the Nasdaq Composite Index.

GLOBALIZATION
With technology and deregulation speeding the pace of global securities trading and processing, globalizing
Nasdaq is an important part of our vision. The open architecture of our trading platform has played a critical
role in democratizing equity markets in the U.S., where some 50% of the population owns stocks, directly or 
indirectly, compared with only 18% in Western Europe and 15% in Japan. Our long-term goal is to help people
around the world gain greater access to equity investing by building a highly efficient, globally integrated 
network. We made important progress toward this goal in 2001 by opening Nasdaq EuropeSM in June 2001. We
are confident that it will fast become a major link between companies and capital in both the U.S. and Europe.
In China, we opened a representative office in Shanghai—primarily for educational purposes. We also opened
an office in Bangalore, India, both to enhance service for companies already listed on Nasdaq and to help other
Indian companies access global capital. Nasdaq JapanSM, in its first full year, captured nearly 30% of Japan’s
new public offerings, despite that country’s ongoing economic challenges. 

IN TRIBUTE
Looking back at 2001, the date we cannot forget is September 11th. The multiple attacks aimed at highly 
visible symbols of American preeminence in New York and Washington were meant to tear us apart but had
the opposite effect instead. While we continue to mourn the loss of friends, family and colleagues, we have
taken comfort in the resiliency of the American spirit—and our ability to unite in the face of adversity. The
nation quickly demonstrated that our fundamental strengths reside not in buildings, but in the hearts, minds
and energies of people everywhere. The same is true of Nasdaq. 

THE ROAD AHEAD
While we are extremely pleased with Nasdaq’s accomplishments to date, our company will remain a work-in-
progress, powered by the idea of democratic capitalism—an idea that holds that the best path to growth,
opportunity and a better way of life is through an entrepreneurial, market-based system. In pursuit of that idea
and ideal, we will continue to strive for new standards of fairness, openness and efficiency—and doggedly pursue
new ways to reinvent and revitalize our market. We realize that to remain the market of choice, we must build
value for our shareholders, while creating opportunity for our listed companies and market participants. While we
have much work left to do, I believe we’re off to a good start. I’m confident that as a company—and as a stock
market—we have the talent, energy and resources to take Nasdaq into what promises to be an exciting new era. 

Sincerely,

Hardwick Simmons
Chairman and Chief Executive Officer

14   

››› 

THE POWER OF PARTNERSHIP

Nasdaq’s listed companies are the very heart of our business. They are 
the innovators, the inventors, the thinkers…and the doers. They embody
what we’ve come to know as the new economic landscape—companies
transforming the way we live, work and play. Together, they reflect the 
full breadth, variety and vitality of what’s humanly possible.

In 2001 Nasdaq had the greatest dollar and share volume   The Power of Partnership of all U.S. markets..........Nasdaq lists more companies than any....................................

L-R: Bo Kim, Senior Director, Corporate Client Group; Bob Power, Senior Vice President,
Corporate Client Group; David Weild, Vice Chairman and Executive Vice President, 
Corporate Client Group; Vi Lilly, Managing Director, Corporate Client Group

LISTED ON NASDAQ

‹‹‹   15     

We take enormous pride in listing more than 4,000 companies—more than any other U.S. equities market.
Many are names that have come to be synonymous with growth and innovation. Others are younger, less 
well-known companies whose collective vision and energies are poised to shape the world of tomorrow.

Key to the Nasdaq culture is the cultivation of a strong and highly effective partnership with our listed 
companies. Not only do we give them access to capital, visibility and an exceptional portfolio of services, we
also share their commitment to moving the world forward. It is our goal as much as theirs to help roll out the
next great idea, to help improve the way people live and work, and to foster growth and innovation in the 
U.S. and throughout the world.

Regardless of companies’ economic sectors, Nasdaq can open the door to the capital needed to implement
their strategies and fulfill their visions. Beyond that, we lend the strength of our brand—a brand associated

...................................... other U.S. equities market..........2001 market value of Nasdaq listings neared $2.9 trillion..........Nasdaq achieves market depth averaging 14 Market Makers per stock .............................

with growth, innovation and all the possibility of the American dream—to help them build additional visibility.
And as an integral part of our partnership with our listed companies, we offer a wide range of educational 
and informational products and services that provide timely market information and guidance on being public.

RAPID, CONVENIENT RESPONSE
In 2002 Nasdaq will unveil a new Market Intelligence Center designed to significantly enhance the way we
deliver information and services to listed companies. Staffed by a dedicated group of Nasdaq market experts,
and operating over extended hours, the Market Intelligence Center will be a one-stop shop for market infor-
mation. Through an integrated suite of telephone and Web-based services, companies will be able to call and
quickly access information on their stocks, including company-specific trading insights, market intelligence 
and news of important market events.

CUSTOMIZED MARKET KNOWLEDGE
When companies need in-depth market information on their stock and others, they turn to Nasdaq Online, our
proprietary Web site designed exclusively for executives at Nasdaq-listed firms. This single, integrated portal
provides companies with access to key information on institutional ownership, research coverage, performance
ratios and more—and was rated first in a 2001 survey by the National Investor Relations Institute of its members’
favorite Web sites. In early 2002 we will introduce a major upgrade of Nasdaq Online, including improved
access speed and personalization, plus the addition of streaming data.

GATEWAY TO THE PUBLIC
Our consumer Web site, nasdaq.com, was built to help listed companies generate visibility with both existing
and potential investors. Averaging 7.5 million page views each weekday, the site offers comprehensive data for
securities listed on all major global exchanges, as well as for U.S. equity options and mutual funds. We strongly

16   

››› 

THE POWER OF PARTNERSHIP

encourage listed companies to establish direct links between nasdaq.com and their corporate Web sites. 
Doing so can help them build further investor awareness and add value to their own investor relations efforts.

NASDAQ MARKETSITE
The Nasdaq MarketSiteSM, located in New York City’s Times Square, soars seven stories high—and its one-acre
outdoor video screen is the world’s largest. Built to increase global visibility for our listed companies, the
MarketSite has become an American icon. Inside, television reporters from CNBC, CNNfn, Bloomberg, Yahoo!
Finance Vision, CBS MarketWatch, TV Tokyo, German TV and other media broadcast important market events
and news more than 150 times daily.

...............Nasdaq’s fault-tolerant design provides the ultimate in dependability—with 99.98% uptime since 1982................Nasdaq weighted-average spreads have decreased 50% ..................................

Nasdaq-listed
companies
reflect the
breadth of the
new economic
landscape in 
all sectors. 

HEALTH CARE
By working to deliver radical
new breakthroughs, today’s
health care companies are
revolutionizing modern 
medical care—with the goal
of improving the quality of
life for people everywhere.
Roughly 82% of all U.S. 
publicly traded biotechnolo-
gy and health care stocks list
on Nasdaq, including such 
leading innovators as Amgen,
MedImmune, Millennium
Pharmaceuticals and Human
Genome Sciences.

TELECOMMUNICATIONS
SERVICES
Companies in the telecom-
munications and media
sectors continue to innovate
and refocus on core business
disciplines. Approximately
67% of today’s leading U.S. 
publicly traded telecommu-
nications companies list on
Nasdaq, as do many of
today’s top media compa-
nies, including Comcast,
WorldCom, EchoStar, Nextel
and Ericsson. 

CONSUMER &
RETAIL BRANDS
By improving service, intro-
ducing new products and
using the Internet more
effectively, consumer and
retail business leaders are
changing the way people
shop, travel and purchase
services and entertainment.
Top consumer and retail
brands listed on Nasdaq
include Bed, Bath & Beyond,
Columbia Sportswear, Kelly
Services, Staples and Costco.

LISTED ON NASDAQ

‹‹‹  17     

Nasdaq-Listed Companies
by Industry

Source: FactSet Research Systems, Inc.
As of 12/31/01

Transportation

Utilities

Basic Materials

Capital Goods

Communication Services

Consumer Cyclicals

Consumer Staples

Energy

Financials

Health Care

Miscellaneous

Technology

25%

1%

15%

2%

0%

4%

8%

3%

14%

7%

2%

19%

....................................since decimalization..............Independent research confirms Nasdaq has highest investor awareness in the U.S. and U.K..............Peak share volume for a single day in 2001...............

INFORMATION
TECHNOLOGY
No market supports tech-
nology companies like
Nasdaq. Nasdaq’s U.S. tech-
nology listings include 77%
of all computer hardware
and peripherals companies;
85% of computer software
and data processing compa-
nies; 96% of computer
networking companies; and
87% of semiconductor com-
panies. The many high-tech
names that have started and 
stayed with Nasdaq include
Microsoft, Intel, Dell
Computer Corporation, 
Sun Microsystems and 
Cisco Systems.

MANUFACTURING &
MATERIAL GOODS
The world’s most successful
manufacturing companies are
nimbly responding to global
economic challenges by
streamlining and positioning
themselves for accelerated
profitability—as well as by
finding new opportunities 
to add value for their cus-
tomers. These sectors are
represented on Nasdaq by
companies like Herman
Miller, Gentex Corporation,
Molex and Sigma-Aldrich.

FINANCIAL SERVICES
Banks and insurance 
companies are offering a
greater number of products
and services and relying
more on technical innovation
to succeed. Nasdaq lists 
57% of all U.S. publicly 
traded financial companies, 
including Fifth Third Bank,
Zions Bancorporation,
Cincinnati Financial,
SouthTrust Corporation 
and  T. Rowe Price. 

ENERGY, TRANSPORTATION
& UTILITIES
Satisfying the ever-growing
demand for connectivity
requires today’s energy
exploration, power genera-
tion and transportation
companies to respond to
consumer needs with new
and better ideas. Nasdaq-
listed companies in these
sectors that have used 
innovative technology to 
foster greater efficiencies in 
their products and services
include Patterson-UTI Energy,
FuelCell Energy, Northwest
Airlines and Yellow Corp. 

18   

››› 

THE POWER OF TECHNOLOGY

If Nasdaq-listed companies are the heart of our business, then technology 
is our soul. Nasdaq’s market platform has long been known as a marvel 
of technology—an open architecture system with the capacity to serve
thousands of market participants worldwide.

................was 3.2 billion shares...........47% of all Nasdaq trades take The Power of Technology place between 9:30-10:30am and between 3:00-4:00pm....................................

Designed to deliver a host of benefits that are vital to both investors and intermediaries, it is this system 
that defines Nasdaq, ensures its reliability, and provides it with its key competitive advantage—the scalability
to build the world’s first truly global securities market. Here’s why:

INCLUSIVENESS
Nasdaq is the world’s largest subscriber network—connecting 11,000 traders in 790 firms and more than 
1,000 locations. More than 1.2 million users in 83 countries have access to screens displaying Nasdaq data.

SPEED
Nasdaq is the world’s fastest stock market in terms of both order confirmation and order execution. On
Nasdaq, market participants can enter their orders and gain confirmation in just over 1/5th of a second. And
when it comes to order execution, more than 76% of all market orders in Nasdaq stocks—and nearly 96% 
of all small-sized market orders (100-499 shares) in Nasdaq stocks—are executed in 0-9 seconds.* Market
orders in Nasdaq stocks execute at twice the rate of similar-sized NYSE market orders.

*As of 12/01: SEC Rule 11Ac1-5 reports, Market Systems, Inc. Market orders reported under SEC’s Rule 11Ac1-5 include covered orders of 10,000 shares or less. 

Order Execution Speed:
Market Orders Executed 
Within 0-9 Seconds

All Sizes

100-499 Shares

Source: SEC 11Ac1-5 Reports
As of 12/01

D
E
T
U
C
E
X
E

S
R
E
D
R
O

F
O

T
N
E
C
R
E
P

100%

80%

60%

40%

20%

0%

Nasdaq

NYSE

AMEX

CINN

PHLX

BOSX

CHX

MARKET/EXCHANGE

 
 
 
TRANSACTION SERVICES

‹‹‹     19     

..................................Nasdaq systems routinely handle over 5,000 transactions per second...............On a typical day, Nasdaq disseminates 6.5 million quotes, 2.5 million trades and 1.5 million orders...............

L–R: Karen Peterson, Associate Vice President, Nasdaq Transaction Services;
Kevin Carrai, Associate Vice President, Nasdaq Transaction Services; Yek Eng,
Associate Vice President, Nasdaq Transaction Services

CAPACITY
Nasdaq has the greatest capacity of any stock market in the world and is sized to routinely handle more than
four billion shares daily. In 2001, Nasdaq handled 471.2 billion shares, more share volume than all other major
U.S. stock markets combined.

Annual Share Volume

Nasdaq

NYSE

Amex

Source: Nasdaq Economic Research
As of 12/31/01

)
s
n
o
i
l
l
i
b
(

E
M
U
L
O
V

E
R
A
H
S

500

400

300

200

100

0

1997

1998

1999

2000

2001

 
 
20   

››› 

THE POWER OF TECHNOLOGY

TRANSPARENCY
Only on Nasdaq do market participants have equal ability to both see and execute against buy and sell orders
at multiple price levels. Nasdaq’s open market structure helps foster transparency that will be enhanced further
this summer with the introduction of SuperMontage. 

RELIABILITY
Nasdaq’s systems and services have demonstrated exceptional reliability—with a market-wide uptime of
99.98% over the past two decades. Our dispersed market model makes us less susceptible to disruptive
events—and proved its reliability in the aftermath of September 11th. At no time during the disaster were
Nasdaq’s systems inoperative; we closed for four days as a result of the effect the events had on member 
firms and to assure that they would be in a position to respond to customer needs once markets reopened. 

LIQUIDITY
Research suggests that more stock can be bought or sold on Nasdaq with less of an impact on price than
on other U.S. markets.*

* Based on the December 2001 Amivest liquidity ratio for companies with a dollar value of float greater than $100 million. The Amivest liquidity ratio measures the amount of dollar volume of trading

associated with a one percent change in price over a twenty-day period. Source: FactSet Research Systems, Inc. Includes all common domestic stocks on Nasdaq National Market and the NYSE.

...............Nasdaq is the first and only stock market to achieve ISO 9001: 2000 certification..........Confirmation of an average Nasdaq transaction takes two-tenths of a second—round trip..................................

A Passion for Innovation: SuperMontage
Nasdaq’s most dramatic innovation to date will come this summer with the
introduction of SuperMontage, Nasdaq’s next-generation market platform. 
It represents a quantum leap in market transparency, access to liquidity and
trading environment stability.

SuperMontage follows on the heels of two important innovations in 2001—
SuperSoes, which greatly enhances execution speed, and the Primex Auction
System, which aids in price improvement and brings order exposure function-
ality to Nasdaq. SuperMontage incorporates both of these features and does
much more. It addresses the pressing market issues of fragmentation; it allows
greater choice in achieving best execution; and, above all, it significantly
enhances market transparency.

TRANSACTION SERVICES

‹‹‹  21     

FOCUS ON THE CUSTOMER
We have worked hard to build technology that supports the transaction services we provide to customers—
services that allow market participants to quickly and easily trade Nasdaq securities, connect to the Nasdaq
system and fulfill regulatory obligations such as trade reporting. The investments we have made in technology
have been well worth it, allowing us to fine-tune the efficiency, transparency and speed of our systems in
preparation for SuperMontage.

In the face of an increasingly competitive landscape, however, we know that our customers have a choice. 
As part of our commitment to continuously improving Nasdaq, we have pledged a renewed focus on customer
service. By forming client help teams dedicated to swiftly identifying and solving customer problems, we have
already taken action to help our customers succeed and make Nasdaq a better place to trade.

...................................Nasdaq market data is distributed to over half a million industry professionals and millions of investors............In 2001, Nasdaq daily share volume averaged 1.9 billion................

At the core of SuperMontage is a new central display montage from
which participants can, for the first time, enter multiple levels of trad-
ing interest. SuperMontage is the first stock market platform that:

›››  Integrates a public limit order book and market maker quotations.
›››  Allows market makers and ECNs to enter multiple quotes at single 

or multiple price levels.

›››  Displays orders either anonymously or by name.
›››  Shows aggregate investor buy and sell interest five levels deep.
›››  Time-stamps individual orders to preserve position and priority. 

These SuperMontage features add up to a fairer, more level playing
field for all market participants, reflecting a commitment to continuous
improvement that is deeply ingrained in Nasdaq’s culture. 

22    ››› 

THE POWER OF INFORMATION

Why do we consider Nasdaq data to be more than a mere by-product of our
trading activity? Because information is what empowers investors to make
informed decisions. It is what empowers companies to manage investor 
relationships more effectively. In short, information is the most important 
currency in any stock market. 

...............Nasdaq sends data to 400,000+ terminals worldwide    The Power of Information Access per month for Nasdaq real-time data costs an...........................................

Adena Friedman, Executive Vice President, Data Products

DATA PRODUCTS

‹‹‹    23      

And top quality information is most in demand. Nasdaq data, distributed through a network of 160 direct 
data distributors, is seen on more than 400,000 terminals worldwide—and Nasdaq is committed to delivering
the highest quality data available. Moreover, we have worked steadily to increase the value of our data, from
efficiency-enhancing changes we have made to our market—to pricing initiatives we have implemented to
make sure that Nasdaq data is affordable for all investors. 

What distinguishes Nasdaq among other U.S. stock markets is our ability to provide varying levels of detail
according to the needs of individual users and their customers. We not only provide subscribers with the 
current inside quote for a security and the most recent price at which it was last bought or sold, but through
Nasdaq Level II (to be renamed Nasdaq QuoteViewSM), we also provide the quotes of each individual market
maker and ECN—thereby allowing all market participants not only to see market activity but to execute 
against it, as well. 

...................................individual investor less than an ATM transaction........Data fees are capped at $1 per month per user........Nasdaq data reaches all workstations in 500-milliseconds or less..................

Meanwhile, we are responding to the growing need for enhanced market information with an array of new
systems and new data that will help investors and participants see deeper into the market. With the forthcom-
ing launch of SuperMontage, Nasdaq plans to offer two unprecedented new data products:

NASDAQ DEPTHVIEWSM, which will provide the aggregated size of all quotes and orders in SuperMontage at each
of the top five price levels for both bids and offers.

NASDAQ TOTALVIEWSM, which will offer, in addition to DepthView and QuoteView data, important detailed data—
attributed specific quotes and orders at each of a stock’s top five price levels and the aggregate size of all
anonymous quotes and orders at each of the top five price levels.

Nasdaq’s open market structure, our cutting-edge technology and our well-regulated marketplace contribute 
to our ability to provide listed companies, investors and other market participants with reliable, accurate, timely
market information that adds value for each customer—another reflection of Nasdaq’s commitment to market
transparency and to the integrity of our market. 

24  

››› 

THE POWER OF INNOVATION

Nasdaq has fast become a leading innovator among U.S. stock markets 
in creating and marketing branded financial products—giving investors 
new investment options while lending visibility, liquidity and stability to 
our listed stocks. 

..............The QQQ Trust is a top institutional holder of most The Power of Innovation Nasdaq-100 stocks........QQQ assets total over $20 billion.........................................

THE POWER OF Q
First introduced on March 10, 1999, The Nasdaq-100 Index Tracking Stock (QQQ) has attracted nearly 
$22 billion in total assets—with more than 555,000,000 shares outstanding by the end of 2001. In 2001, 
QQQ was the most actively traded stock in the U.S. in terms of average daily dollar volume—over $3 billion—
and traded more than 70 million shares per day. 

Average Daily Dollar
Volume in 2001

Source: FactSet Research Systems, Inc.
As of 12/31/01

$3.1

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Designed to track the performance of companies included in the Nasdaq-100 Index®, QQQ consists of Nasdaq’s
100 largest non-financial companies. For many of these companies, QQQ is a top institutional shareholder 
representing thousands of long-term investors. For investors, QQQ represents a ready-made portfolio of 
ownership in today’s industry-defining companies—offering the advantages of instant diversification and 
trading as a highly liquid security, rather than a mutual fund.

Since we introduced QQQ to the U.S. in 1999, the impact of its increasing popularity has been felt worldwide.
We have now licensed more than 150 other global investment products and instruments—including options,

 
 
 
 
FINANCIAL PRODUCTS

‹‹‹     25     

..................................QQQ trades over 70 million shares per trading day...........QQQ is the world’s most actively traded ETF...........30 domestic and international funds link to the Nasdaq-100 Index..............

futures and traditional mutual funds—that have been created based on the performance of the Nasdaq-100
Index. In addition, we have filed with the Central Bank of Ireland to launch a Nasdaq-100 European ETF to 
be listed on Nasdaq Europe. And we are closely monitoring the evolving securities and tax legislation in Japan
to determine the appropriate time to introduce QQQ into the Japanese market through Nasdaq Japan.

BIOTECH BENCHMARK
In 2001, Nasdaq teamed up with Barclays Global Investors, N.A., manager of the world’s largest selection of ETFs,
to launch the iShares Nasdaq Biotechnology Index Fund. Traded under the symbol IBB, the fund is designed to
track the Nasdaq Biotechnology Index®, which includes companies engaged primarily in biomedical research.
Following the Nasdaq-100 Index model, we are planning to introduce additional financial products based on
this index in 2002, including traditional funds, options, futures and structured products.

THE GOAL: NASDAQ-LISTED ETFs
Financial products is one of our fastest-growing business lines—and we expect a lot from this area in 2002. 
In the works are plans to introduce financial products on both Nasdaq-branded and co-branded indices such 
as the Nasdaq Composite Index and the KLD Nasdaq® Social IndexSM. Other exciting opportunities for us will 
be the chance to list ETFs on Nasdaq itself—both Nasdaq-branded and those issued by other financial institu-
tions—and to continue to increase our market share of direct listings of structured financial products. 

We’re proud of how quickly we’ve been able to expand Nasdaq’s portfolio of financial products. And we’re
pleased with the fact that in addition to giving investors new ways to diversify their investments, they lend
visibility and stability to our listed companies—helping them achieve a broader, more diverse shareholder base. 

26  

››› 

THE POWER OF GLOBALIZATION

Nasdaq is on its way to becoming the first truly global stock market—and
we’re already leaving our electronic footprints around the globe. Because 80%
of global capital market activity is in Europe, Japan and North America, we
are focusing our initial efforts at globalization in these regions—while devel-
oping important ties in Asia and elsewhere. Our approach is to help develop
and consolidate vibrant local markets in these regions that we can eventually
meld into a globally networked marketplace, accessible 24 hours a day from
anywhere in the world.

...............Nasdaq is the only U.S. market expanding its platform The Power of Globalization to Europe, Asia and Canada.........Nasdaq’s electronic market...................................

Far left: Al Berkeley, Nasdaq Vice Chairman,
lighting the traditional lamp at the inauguration
of Nasdaq’s office in Bangalore, India.

NASDAQ INTERNATIONAL

‹‹‹   27     

NASDAQ EUROPE
In June 2001, we opened Nasdaq Europe—a strategic first step in implementing our global strategy in Europe. Our
mission is to develop Nasdaq Europe as a major trading venue for both U.S. and European stocks, and have it emerge
as the IPO market of choice. In November, we announced a groundbreaking partnership between Nasdaq Europe and
the Berlin Stock Exchange that puts us in a stronger position to offer German investors more and potentially lower
cost trading opportunities. In cooperation with The Depository Trust & Clearing Corporation (DTCC), we also intro-
duced an efficient, transparent and low-cost clearing and settlement mechanism for Nasdaq Europe. 

NASDAQ JAPAN
Nasdaq Japan, launched in mid-2000, represents a new vision for Japanese investors: a dealer market combined
with a voluntary order book. In 2003, Nasdaq Japan expects to introduce a new SuperMontage trading system—
and we believe that Nasdaq’s success with IPOs and our record of building awareness for newly issued equities
continue to gain increased acceptance in Japan. Nasdaq Japan has had more than 88 initial public offerings—

...................................model is the most widely imitated in the world.........Internationally, only three exchanges have retained a physical trading floor.........nasdaq.com receives over 7.5.........................

26% of all Japanese IPOs during the period with market capitalization of ¥5 billion or more. 

NASDAQ CANADA 
Launched in late 2000, Nasdaq CanadaSM is another step forward for Nasdaq’s global outreach—one that 
supports trading of U.S. and Canadian securities. Nasdaq Canada offers access to the U.S. market, provides
increased liquidity and offers a greater range of choice to Canadian investors.

NASDAQ IN ASIA
During 2001, we opened new representative offices in Bangalore and Shanghai—designed for educational 
purposes and to enhance our services for Nasdaq-listed companies in India and mainland China. We believe
that Nasdaq can play a key role in attracting global capital to qualified Asian companies.

NASDAQ ALLIANCES
In 2001 we also formed NQLX, a joint venture with the London International Financial Futures Exchange
(LIFFE)—one of the world’s leading electronic derivatives exchanges. Through this partnership, we intend to
develop a market for single stock futures and other futures products. 

Non-U.S. Nasdaq-Listed 
Companies by Region

Number of Non-U.S. 
Nasdaq-Listed Companies 
by Region

Source: Nasdaq Economic Research
As of 12/31/01

Africa  (7)

Asia  (62)

Caribbean  (41)

Europe  (138)

Latin America  (11)

Middle East   (79)

North America  (109)

2%

24%

14%

9%

18%

31%

2%

28     ››› 

OUR PEOPLE

Integral to making this dynamic enterprise work—key to our technology, our
listings efforts and the strength of our brand—are our Nasdaq employees.
Located in Nasdaq offices all over the world, from the U.S. and Europe to Asia
and South America, they deliver for Nasdaq every single day. 

Our people are Nasdaq. And the success of which we are so proud is truly theirs.

..............million page views per day—30% are international visitors The Power of Nasdaq Nasdaq was founded in 1971..........This is our first annual report.

NASDAQ MANIFESTO
We believe in the spirit of competition. We believe in greater access to available capital. We believe in freedom
and liquidity for all. We believe in increased visibility for our companies in the marketplace. We believe in the
visionary. And the multinational corporations who continue to think like one. 

We believe in continually challenging the very definition of what a stock market is. And what it can be. We
believe in connecting investors and companies from all over the world. We believe our liquidity speaks volumes.
We believe in insanely great ideas. And the lunatics that come along with them. 

We believe in companies being free to switch exchanges if they so choose. We believe in healthy competition
among market makers. We believe in fair trade and open markets. We believe in being the engine that drives
new ideas, new businesses and new opportunities. We believe that two guys in a garage can change the world.
And that 20,000 men and women in a corporate office park can, too. 

We believe that the companies that will change the world in the 21st century are listed on the same market 
as the companies that changed the world in the latter half of the 20th. We believe in the first truly global
securities market. We believe that revolutionary thinking makes the world go round. So why not offer the
world to revolutionary thinkers?

Nasdaq. We believe the next great idea couldn’t happen anywhere else.

L-R: Christine Pfeiffer, Vice President, Office of the Chairman;
Joseph Spak, Business Analyst Specialist, Nasdaq Administration;
Judith Inosanto, Associate Director, Nasdaq Media Relations; 
Gene McCarthy, Business Analyst, MarketSite Administration

30    ››› 

MARKETSITE HIGHLIGHTS

In 2001-2002, Nasdaq hosted a variety of events—including market broadcasts,
market open ceremonies and new listing and IPO announcements—celebrating the
energy and spirit of today’s business leaders and newsmakers. These are the kinds
of exciting events that happen at Nasdaq's MarketSite in Times Square every day.

Rick Ketchum, Nasdaq President & Deputy Chairman, with the Salt
Lake Olympic Committee and New York Olympic Torch Relay Runners

Right:  Teresa
Witherspoon, 
Team Captain &
Guard, New York
Liberty, with David
Warren, Nasdaq
EVP & CFO, and
Denise Benou
Stires, Nasdaq EVP,
Marketing &
Investor Services

Above:  Meg Whitman, CEO, eBay Inc.

Right:  Michael Jackson opens The Nasdaq 
Stock Market with David Weild, Nasdaq Vice
Chairman & EVP, Corporate Client Group, and
Wick Simmons, Nasdaq Chairman & CEO

MARKETSITE HIGHLIGHTS

‹‹‹     31     

Left:  Clifford the Big Red 
Dog (Scholastic, Inc.) cele-
brates Valentine’s Day at 
the Nasdaq MarketSite in
Times Square

Below:  Tony Bennett, 
legendary performer, opened 
The Nasdaq Stock Market 
in November 2001

Bill Gates, Microsoft
Chairman and Chief
Software Architect, 
with Steve Randich, 
Nasdaq EVP & CIO

L-R: Earl “Butch” Bucholz, Martina Navratilova, Rod Laver and Wick Simmons, Nasdaq Chairman 
& CEO, announce Nasdaq’s title sponsorship of the Nasdaq-100 Open Tennis Tournament

Above:  Mayor 
Rudolph Giuliani 
and New York 
Paramedics

Right: 
Gary Bettman, 
NHL Commissioner;
Brian Mullen, 
former NY Ranger; 
and Greater NYC 
Ice Hockey Players

Right: 
Dr. Larry Hawk,
President & CEO, 
The ASPCA, with 
David Weild, 
Nasdaq 
Vice Chairman 
& EVP, Corporate 
Client Group

32     ››› 

BOARD OF DIRECTORS

GUIDING PRINCIPLES OF THE NASDAQ STOCK MARKET

WE BELIEVE that complete and accurate information is required
for the capital markets to efficiently allocate capital to uses that
meet investors’ risk profiles and increase overall productivity and
wealth. Our economic system is founded on this process.

WE BELIEVE it is critical that in the U.S., standardized measure-
ment of financial condition and performance information is
based on Generally Accepted Accounting Principles. The purpose
of GAAP is to present fairly the financial condition of a company,
presenting revenues and expenses in the same time period to
accurately calculate earnings, cash flow and other measures of
performance. Properly applied, GAAP allows investors to deter-
mine how productively their capital has been employed.

WE BELIEVE that responsibility for providing complete and accu-
rate information to investors rests with management, attested to
by independent auditors and reviewed by the Board of Directors,
supported by a knowledgeable Audit Committee. All four share a
fiduciary obligation to investors to provide an accurate overall
representation of performance, financial condition and risk in 
the relevant time period.

WE BELIEVE the active management of quarterly earnings and
obfuscation of risks and liabilities can lead to a slippery slope 
of overstatement of performance and understatement of risk.
Security price volatility and loss of investor confidence is the
inevitable result.

WE BELIEVE that all market participants are responsible to
investors to provide an objective perspective. Conflicts of 
interest should be disclosed.

WE BELIEVE that the markets will reward companies that best
explain their past and anticipated performance. Surprise is
anathema. We need to assure the investor that financial state-
ments accurately depict past performance, matching revenues
and expenses in each reporting period. Additionally, we need 
to consider providing investors with information on important
non-financial value drivers and the intangible assets that are 
the basis of future financial performance.

WE BELIEVE that the Securities and Exchange Commission (SEC)
must be well funded if it is to continue its critical role in devel-
oping and enforcing our securities laws and regulations. Stock
markets must work diligently with the SEC to maintain the
integrity of their markets and to protect the public interest.

WE BELIEVE that corporate ethics take root in the corner office
and with the Board of Directors. It is better to lead companies
than to manage earnings. Ultimately, it is all about character. 

We at Nasdaq are committed to this process and expect it of our 
companies. All of us have the responsibility to make our system work.

Hardwick Simmons
Chairman and Chief Executive Officer
The Nasdaq Stock Market, Inc.

Richard G. Ketchum 
President and Deputy Chairman
The Nasdaq Stock Market, Inc.

Michael W. Clark 
Managing Director and Head 
of Global Equity Trading
Credit Suisse First Boston

William S. Cohen
Chairman and CEO     
The Cohen Group

Kenneth D. Pasternak 
Retired, Chairman and 
Chief Executive Officer
Knight Trading Group, Inc.

David S. Pottruck 
President and Co-Chief Executive Officer
The Charles Schwab Corporation

BOARD OF DIRECTORS

‹‹‹     33     

Josef Ackermann 
Chairman, Corporate and
Investment Banking 
Deutsche Bank AG

H. Furlong Baldwin 
Chairman
Mercantile Bankshares Corporation

Frank E. Baxter 
Chairman Emeritus
Jefferies Group, Inc.

Michael Casey 
Executive Vice President,  
Chief Financial Officer and Chief
Administrative Officer
Starbucks Corporation

F. Warren Hellman 
Chairman
Hellman & Friedman LLC

John D. Markese 
President                     
American Association of 
Individual Investors

E. Stanley O’Neal
President and Chief Operating Officer
Merrill Lynch & Co., Inc.

Vikram S. Pandit 
Co-President and 
Chief Operating Officer
Morgan Stanley

Arthur Rock 
Principal
Arthur Rock & Co.

Richard C. Romano 
President         
Romano Brothers & Co.

Arvind Sodhani 
Vice President and Treasurer
Intel Corporation

Martin S. Sorrell 
Group Chief Executive and Director
WPP Group USA, Inc.

34    ››› 

CORPORATE INFORMATION

EXECUTIVE OFFICERS

Hardwick Simmons
Chairman and Chief Executive Officer

William R. Harts
Executive Vice President, Corporate Strategy

Richard G. Ketchum
President and Deputy Chairman

Alfred R. Berkeley, III
Vice Chairman

Adena T. Friedman
Executive Vice President, Data Products

Steven Dean Furbush
Executive Vice President, Transaction
Services

John L. Hilley
Executive Vice President and Chairman and
Chief Executive Officer, Nasdaq International

Edward S. Knight
Executive Vice President and General Counsel

Steven Randich
Executive Vice President, Operations &
Technology and Chief Information Officer

Denise Benou Stires
Executive Vice President, 
Marketing and Investor Services

John T. Wall
President, Nasdaq International

David P. Warren
Executive Vice President and 
Chief Financial Officer

David Weild IV
Vice Chairman and Executive Vice President,
Corporate Client Group 

SHAREHOLDER INFORMATION

The annual meeting will be held on
Wednesday, May 22, 2002, at 10:00 a.m. 
at the Nasdaq MarketSite in Times Square.
The address is 4 Times Square, New York,
New York 10036.

Investor Inquiries should be directed to:
By email: investor.relations@nasdaq.com
By phone: (646) 441-5261
By mail: Nasdaq Investor Relations, 
4 Times Square, New York, New York 10036

INVESTOR INFORMATION
Nasdaq’s home page on the World Wide
Web is at www.nasdaq.com.

Shareholders are advised to review 
financial information and other disclosure
about Nasdaq contained in its Form 10-K.
Investor information, including the Annual
Report, Form 10-K, Form 10-Q, Proxy
Statement and other periodic SEC updates,
as well as press releases and earnings
announcements can be accessed directly
from our Web site at
www.nasdaq.com/investorrelations/
annual_report_2001.stm.

TRANSFER AGENT AND REGISTRAR
Mellon Investor Services
85 Challenger Road
Ridgefield Park, New Jersey 07660
USA

Domestic: (888) 305-3741
International: (201) 329-8660
Domestic TDD: (800) 231-5469
International TDD: (201) 329-8354
www.melloninvestor.com

Cover photo:  Steve Randich, Executive Vice President, Operations & Technology and Chief Information Officer

CORPORATE INFORMATION

HEADQUARTERS

One Liberty Plaza
165 Broadway, 50th Floor
New York, New York 10006

REGIONAL HEADQUARTERS

United States
2500 Sandhill Road
Menlo Park, California 94025

55 West Monroe Street, Suite 3450
Chicago, Illinois 60603

9600 Blackwell Street 
Rockville, Maryland 20850 

4 Times Square
43rd & Broadway
New York, New York 10036

South America
Rua Haddock Lobo 746, 5th Floor
Sao Paolo, SP Brazil 01414-000

United Kingdom
Durrant House
8/13 Chiswell Street
London, England EC1Y 4UQ

Asia
No. 9, III Floor, UNI Building
Thimmaiah Road, Miller Tank Bed
Bangalore 560 052
Karnataka, India

Nasdaq, The Nasdaq Stock Market, 
Nasdaq-100 Index, Nasdaq Biotechnology
Index and Nasdaq Composite are registered
trade/service marks and KLD Nasdaq Social
Index, MarketSite, Market Intelligence
Center, Nasdaq-100 Index Tracking Stock,
Nasdaq Canada, Nasdaq DepthView, Nasdaq
Europe, Nasdaq Japan, Nasdaq Online,
Nasdaq QuoteView, Nasdaq TotalView,
SuperSoes and SuperMontage are
trade/service marks of The Nasdaq Stock
Market, Inc.

All other trade/service marks are the 
property of their respective owners.

®Copyright 2002, The Nasdaq Stock Market, Inc. 
All Rights Reserved. 3/02

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CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
The matters described herein may contain forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements involve a number of risks, uncertainties or other factors beyond the 
control of The Nasdaq Stock Market, Inc. (the “Company”), which could cause actual results to differ materially from historical results, performance
or other expectations and from any opinions or statements expressed or implied with respect to future periods. These factors include, but are
not limited to, the Company’s ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government
and industry regulation, interest rate risk, U.S. and global competition, and other factors detailed in the Company’s registration statement on
Form 10, as amended, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any
revisions to any forward-looking statements.