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FY2002 Annual Report · Nasdaq
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THE RELENTLESS PURSUIT OF BETTER IDEAS
IS FUNDAMENTALLY HUMAN

The never-ending quest to find a better way is an inherent part of human nature—a persistent effort
to  make  things  easier,  faster  and  smarter;  a  continuous  desire  to  overcome  obstacles  and  defy 
limitations; and the enduring ability to see any success as an invitation to pursue the next big idea,
the next big opportunity.

2002 Annual Report

THE RELENTLESS PURSUIT OF BETTER IDEAS
IS SYMBOLICALLY AMERICAN

This persistent desire to build a better life, a better future, is something that is truly and manifestly
American.  Likewise  the  freedom  and  fearlessness  to  take  risks,  and  the  potential  to  succeed 
and  reap  the  rewards.  These  are  the  deep  roots  that  fed  and  continue  to  form  our  vibrantly 
enterprising,  competitive  culture—one  that  continues  to  thrive  and  draw  people  with  ideas  and 
aspirations to our shores and markets. 

THE RELENTLESS PURSUIT OF BETTER IDEAS
IS IRREFUTABLY NASDAQ

Our market embodies and enables entrepreneurial ideas and ambitions. NASDAQ® has always been
driven by the vision of building a fairer, more open, efficient and competitive equity market—even
though many perceived the status quo to be sufficient. The power of this idea has fueled our rise
and leading role as the engine of opportunity: for entrepreneurs to raise capital and for investors 
to  buy  into  growth.  NASDAQ  is  where  most  of  America’s  growth  companies  start,  and  where
many—now giants—live.

NASDAQ’S PURSUIT OF BETTER IDEAS HAS GIVEN THE
WORLD A BETTER MARKET.

In  2002,  NASDAQ  continued  delivering  on  its  vision  as  a  category-defining  market  for  category-
defining companies—with a new, next-generation trading platform and a new Market Intelligence
Desk SM for  NASDAQ-listed  companies.  Of  equal  importance  were  the  enhanced  corporate 
governance standards we introduced for our listed companies. 

MARKET PERFORMANCE  When compared to our principal competitor, NASDAQ is providing a superior market with higher

quality execution in several critical investor areas:
FASTER EXECUTIONS—On average, orders in NASDAQ-listed S&P 500 stocks execute in an
average time of 2.5 seconds—9.7 times faster than orders for comparable NYSE-listed S&P
500 stocks. The benefit: less chance of the market moving away from an investor’s price.

LOWER TRADING COSTS—The average trading costs, as measured by effective spreads, for
NASDAQ-listed S&P 500 stocks are 55.9% lower than that of NYSE-listed S&P 500 stocks. The
benefit: investors can put more toward their investments.

NARROWER SPREADS—The average quoted bid-and-ask price spread for NASDAQ-listed S&P 500
securities is 61.8% tighter than the quoted spread for comparable NYSE-listed stocks. The benefit:
better prices for investors and traders accessing liquidity.

Source: Market Systems Inc. (MSI), based on October 2002 data

SUPERMONTAGE SM

We delivered a new, next-generation trading system with SuperMontage.
Launched successfully at the end of 2002 in the U.S., this new system gives investors, traders
and market participants a superior quality execution platform, and gives NASDAQ a foundation
for future growth and trading enhancements. It is the continuation of a 20-year evolution of mar-
ket structure that we’ve been leading. 

SuperMontage is a faster, more efficient platform, far more efficient and flexible than its 
predecessors. It offers a center of transparency and liquidity that allows investors to have their
orders displayed and protected, even when they are not at the best bid and offer. It also gives market
participants immediate access to greater depth at each of the five best bids and offers for any given
stock. Going forward, our goal is that SuperMontage will help build our market share of orders 
executed in NASDAQ, while providing a superior marketplace for investors and our companies. 

In  connection  with  SuperMontage,  we  also  introduced  data  products  that  provide  increased
information on orders in NASDAQ, and deliver the single best source of information about our
listed companies.

Our ultimate goal is to be an open environment for market participants, in which they compete
with each other to serve their customers the best way possible; we believe that free-flowing
competition creates the healthiest marketplace.

LISTED COMPANIES

Over 3,600 companies are traded here. 
NASDAQ is home to the category-defining companies of today, and those of tomorrow. Companies
in  every  sector,  like  JetBlue,  Starbucks,  Intel  and  Dell.  And,  in  the  case  of  biotechnology,
NASDAQ facilitated the capitalization of an entire industry. 

We host a highly diverse market that covers the spectrum from financial services, transportation
and manufacturing to health care, telecom and retail. Technology is represented by roughly
one-third of our companies. We also have a strong track record of bringing non-U.S. companies
to American investors, and American companies to non-U.S. investors.

One demonstration of our strong relationships with our listed companies is that 99% of them
chose to stay with NASDAQ, despite a difficult year for all of the market indices.

In  2002,  we  greatly  enhanced  our  services  to  NASDAQ  companies  with  the  launch  of  the
Market Intelligence Desk, the first of its kind. It gives senior executives at our listed companies
an immediate, integrated and insightful source of real-time market information, customized to
their companies and needs. 

DISCLOSURE AND 
CORPORATE GOVERNANCE 

We’re focused on disclosure, and the integrity and future of corporate America. 
We  quickly  recognized  investor  concerns  around  corporate  scandals  in  2002,  and  proposed
changes to further strengthen our listing standards. We attempted to do so without extinguishing
the entrepreneurial dynamic at the core of NASDAQ-listed companies. 

These changes include giving our listed companies the flexibility to keep the size of their boards
at  manageable  levels,  and  to  qualify  major  stakeholders  as  independent  directors,  since  we
believe their involvement highly correlates, traditionally, with better shareholder performance.

NASDAQ is committed to the most effective regulation, and its companies are guided by rules
with teeth and traction. We want investors to see exactly what’s going on and make well-informed
judgments  and  decisions  accordingly.  In  our  view,  disclosure  is  the  heart  of  investment  and
shareholder protection. 

As for corporate governance debates, we’re an active participant in every important public
discussion,  raising  needed  awareness,  encouraging  companies  to  speak  out  and  helping
investors clearly understand all the issues.

FINANCIAL PRODUCTS

We’re playing unique multiple roles as index provider, sponsor, licensee and listing venue. 
Our NASDAQ-100 Index® is one of the world’s most closely watched financial barometers, and
the NASDAQ-100 Index Tracking StockSM (symbol QQQ) is one of the most heavily traded secu-
rities in the U.S. and the most actively traded exchange traded fund (ETF) in the world.1

We’re  an  epicenter  for  innovative  financial  products  based  on  the  NASDAQ-100  Index  and
QQQSM:  the  benchmarks  for  over  400  NASDAQ-branded  products  that  trade  in  27  countries.
These products give retail and institutional investors of all kinds the ability to invest in and trade
instruments  that  tie  back  to  our  listed  companies—everything  from  equity-linked  notes  to
options, warrants and futures.

In 2002, we introduced BLDRSSM (Baskets of Listed Depositary Receipts) on our market, a series
of ETFs that track baskets of U.S.-traded American Depositary Receipts. 

In Europe, we rolled out NASDAQ-100 European Tracker SM (symbol EQQQ), a European version
of the QQQ, our first ETF there. 

1Source: FactSet Research Systems, Inc. As of 12/31/02

NASDAQ  provides  a  powerful  opportunity  for  visionaries,

innovative companies and investors. A market for entrepre-

neurs and their enterprises, both emerging and established,

like  Jim  Sinegal  and  Costco,  JetBlue,  Michael  Dell  and

Dell Computer, and Starbucks.

FROM EVERY POINT OF VIEW, NASDAQ IS A BETTER IDEA.

Our  history  and  trajectory  since  1971  underscore  NASDAQ  as  a  true  democratizing  force  in  the
investment world, an integral part of the nation’s economic infrastructure and a jewel in the crown
of American capitalism. Our achievements have earned us a powerful, exportable brand, and a leading
position as the largest, most actively traded electronic stock market in existence.

NASDAQ is a proven idea that’s universally recognized and respected. One that makes other ideas
possible. One we will continue to promote, protect and evolve.

TO THE NASDAQ COMMUNITY

Looking Back 2002 was a year that tested the confidence and
resolve of investors and markets alike. The worst bear market
in 30 years combined with well-publicized corporate scandals
to  create  a  “perfect  storm.”  The  result  has  been  investors’
search for integrity of the financial system, and the clear need
to restore and reinforce confidence.

Despite all the turbulence, entrepreneurial vision and creativity
continued to encircle the globe. The developed world’s depend-
ence  on  personal  and  public  technology  has  in  no  way
decreased. And, through the use of new technology, NASDAQ
has  continued  to  redefine  and  expand  the  possibilities  and
potential of what a stock market can be. 

In good times it’s easy to take the equity markets for granted.
In tough times we realize just how vital a market and asset like
NASDAQ is to driving our economy and competitiveness as a
nation.  We  provide  a  center  of  liquidity  for  thousands  of 
companies and their shareholders, and an efficient, accessible
and transparent environment for millions of investors.

NASDAQ  is  a  very  different  model,  a  stock  market  with  a 
different “DNA.” We’re a category-defining company in our own
right, an entrepreneurial culture not satisfied with the status quo. 

How We Did As it was for much of the country and world, last
year was challenging for NASDAQ’s business, a period where
our  revenues,  net  income,  expenses  and  market  share  were
under pressure. 

And yet, despite the difficulties of 2002, NASDAQ delivered. We
took our market structure and technology to a new level with

the launch of SuperMontage. We had our best year in terms of
market reliability—with over 99.98% uptime. And, as mentioned
previously,  we  continued  to  surpass  our  principal  competitor  in
terms of providing a superior market with higher quality execution.

In  terms  of  corporate  governance,  we  acted  responsibly  to
moderate excesses to help effect a return to equilibrium. Last
year we proposed more exacting yet understandable rules that
further  strengthen  our  existing  standards—a  move  our  listed
companies were solidly behind us on. It’s these very high stan-
dards that make us one of the world’s most transparent markets. 

On  the  international  front,  we  made  a  strategic  decision  to 
end  our  Japanese  initiative  given  the  prevailing  economic 
circumstances there. 

In  Europe,  we  realized  we  were  premature  in  developing  a 
pan-Continental  market.  Interest  wasn’t  sufficient  and  market
conditions weren’t supportive. So, NASDAQ EuropeSM reorgan-
ized its approach and shifted to an in-country strategy, starting
with NASDAQ DeutschlandSM, which is expected to commence
trading  in  German  and  U.S.  securities  in  March  2003.  We
believe  there  are  significant  opportunities  here  and  in  other
countries  where  our  powerful  capital  formation  cachet  and
unique trading platform can provide meaningful, welcome and
healthy competition. 

A  clear  disappointment  in  2002  was  our  failure  to  gain
exchange  registration.  NASDAQ  should  be  an  official
exchange.  We  have  all  the  safeguards,  we  operate  like  an
exchange and everyone thinks of us as one. We continue to seek
this designation and are hopeful that we will obtain it shortly.

Challenges and Opportunities As a market, NASDAQ can and
is doing a number of other things to improve investors’ access
to  information.  Especially  by  informing  and  educating  them,
something  we  accomplish  daily  through  resources  like  our
comprehensive, public NASDAQ.com Web site.

As a trading system, we can also continue making our own
process more efficient and transparent. That is now happening in
a significant way with SuperMontage. The wider success of this
system and realization of its full end-benefits will hinge on three
things: our ability to make system adjustments in response to
our  customers’  needs,  the  capacity  of  third-party  front-end 
terminal  operators  to  enable  access  for  their  customers,  and,
lastly, our capability to expand the number of participants actively
using  the  system.  We’ll  succeed  to  the  degree  SuperMontage
becomes the center of liquidity for NASDAQ-listed stocks. 

As a brand, one of our single biggest opportunities relates to
our powerful presence in the public consciousness, underscored
by pervasive global awareness of NASDAQ in the marketplace;
by  our  QQQ,  one  of  the  most  heavily  traded  securities  in  the
world, and by the enormous direct and indirect interest, trading
activity  and  media  coverage  around  our  companies.  We  are
committed  to  continue  building  the  strength  of  NASDAQ’s
brand, and upholding the responsibility that comes with it.

Looking Ahead Directly and indirectly through their IRAs and
401(k)s, almost 50%2 of U.S. households today are invested in
equities and therefore in the economy. This also makes many
of them members of NASDAQ’s community-at-large. 

2Source: Investment Company Institute. As of 5/02

With history as a guide, there are a few sure things investors
have learned, regardless of economic downdrafts: that entrepre-
neurs with brilliant ideas will continue to seek and find capital,
create  aspiring  companies  and  continue  building  those  that
have arrived—many here on NASDAQ; that our lives will con-
tinue to be transformed by the advent of new technology; and
that, over time, the equity market will continue to provide the
best long-term opportunity for investors. 

Through  every  business  cycle,  NASDAQ  has  been  making  it 
easier for investors to make choices, and market participants to
compete  and  better  serve  their  customers.  Our  goal  to  provide
everyone  with  the  fairest,  fastest  and  most  open  and  efficient
environment is real. We intend to continue delivering on that goal.

It  is  because  we  are  such  a  uniquely  powerful  and  proven
engine of innovation, economic progress and opportunity that
we believe NASDAQ is not only a better idea, but also the best
possible place to be, now and for the future. 

Sincerely,

Hardwick Simmons
Chairman and Chief Executive Officer

BOARD OF DIRECTORS

Hardwick Simmons
Chairman and Chief Executive Officer
The Nasdaq Stock Market, Inc.

Richard G. Ketchum
President and Deputy Chairman
The Nasdaq Stock Market, Inc.

H. Furlong Baldwin
Chairman 
Mercantile Bankshares Corporation

Frank E. Baxter
Chairman Emeritus
Jefferies Group, Inc.

Michael Casey
Executive Vice President,
Chief Financial Officer and Chief
Administrative Officer
Starbucks Corporation

Michael W. Clark
Managing Director and Head of
Global Equity Trading
Credit Suisse First Boston

William S. Cohen
Chairman and CEO
The Cohen Group

F. Warren Hellman
Chairman
Hellman & Friedman LLC

John D. Markese
President
American Association of
Individual Investors

E. Stanley O’Neal
President and Chief Operating Officer
Merrill Lynch & Co., Inc.

Vikram S. Pandit
Co-President and
Chief Operating Officer
Morgan Stanley

Kenneth D. Pasternak
Retired, Chairman and Chief
Executive Officer
Knight Trading Group, Inc.

David S. Pottruck
President and Co-Chief Executive Officer
The Charles Schwab Corporation

Arthur Rock
Principal
Arthur Rock & Co.

Richard C. Romano
President
Romano Brothers & Co.

Arvind Sodhani
Vice President and Treasurer
Intel Corporation

Board member not pictured

Thomas G. Stemberg
Chairman and Chief Executive Officer
Staples, Inc.

Martin S. Sorrell
Group Chief Executive and Director
WPP Group USA, Inc.

Thomas W. Weisel
Chairman and Chief Executive Officer
Thomas Weisel Partners

Mary Jo White
Partner
Debevoise & Plimpton

EXECUTIVE OFFICERS

Hardwick Simmons
Chairman and Chief 
Executive Officer

Richard G. Ketchum
President and Deputy Chairman

Alfred R. Berkeley, III
Vice Chairman

Adena T. Friedman
Executive Vice President, 
Data Products

Steven Dean Furbush
Executive Vice President,
Transaction Services

William R. Harts
Executive Vice President, 
Corporate Strategy

John L. Hilley
Executive Vice President and
Chairman and Chief Executive Officer,
NASDAQ International

John L. Jacobs
Executive Vice President, 
Financial Products

Edward S. Knight
Executive Vice President and 
General Counsel

Steven Randich
Executive Vice President, 
Operations & Technology and 
Chief Information Officer

Denise Benou Stires
Executive Vice President, 
Marketing and Investor Services

David P. Warren
Executive Vice President and 
Chief Financial Officer

David Weild IV
Vice Chairman and Executive Vice
President, Corporate Client Group

THE NASDAQ STOCK MARKET, INC. SELECTED CONSOLIDATED FINANCIAL DATA

As of or for the year ended December 31, 
(in thousands, except share data)

Statements of Income Data:
Total revenue
Total expenses
Income before cumulative effect of change in 

accounting principle

Cumulative effect of change in accounting principle, 

net of taxes $67,956 (1)

Net income

Weighted average common shares outstanding
Basic and diluted earnings per share:

Before cumulative effect of change in

accounting principle

Cumulative effect of change in accounting principle

Net income

Balance Sheet Data:
Cash and cash equivalents
Total assets
Total long-term obligations
Total stockholders’ equity

2002

2001

2000

$

$

$

$

$

799,217
720,081

43,128

—
43,128

83,650,478

0.40
—
0.40

204,271
1,175,914
616,063
270,872

$

$

$

$

$

857,232
796,101

40,463

—
40,463

116,458,902

0.35
—
0.35

293,731
1,326,251
507,563
518,388

$

$

$

$

$

832,711
636,043

124,396

(101,090)
23,306

112,090,493

1.11
(0.90)
0.21

262,257
1,164,399
221,464
645,159

Economic conditions, regulatory delays and fundamental changes
in the composition of our market posed challenges for NASDAQ.
While these uncertainties had a negative impact on the financial
performance  of  NASDAQ  during  the  year,  NASDAQ  remained
focused on its goals and executed on several key initiatives.

NOTE: The above review of NASDAQ’s financial performance should be read in conjunction
with the consolidated financial statements and notes thereto included in the latest 2002
Form 10-K as filed with the Securities and Exchange Commission (“SEC”). NASDAQ’s future
performance may differ materially from that of 2002, 2001 and 2000 as a result of certain
factors, including, but not limited to, those set forth in the latest 2002 Form 10-K under
“Item 1. Business—Risk Factors” and elsewhere in the 2002 Form 10-K.

NASDAQ’s revenue declined 6.8% during 2002 when compared
to 2001. Driving the decline in revenue was increased competition
from  regional  exchanges  and  Alternative  Trading  Systems,
combined  with  a  weaker  macroeconomic  operating  environ-
ment.  However,  NASDAQ  continues  to  focus  on  expenses
while driving toward operational self-sufficiency. Despite lower
revenue, NASDAQ further leveraged its infrastructure, delivering
improved net income margin of 5.4%.(2)

(1) As a result of the adoption of SAB 101, NASDAQ recognized a one-time cumulative
effect of a change in accounting principle in the first quarter of 2000.

(2) NASDAQ calculates net income margin as net income divided by total revenue.

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10-K

SHAREHOLDER INFORMATION

CORPORATE INFORMATION

The annual meeting will be held on Wednesday, 
May 7, 2003, at 10:00 a.m. at the NASDAQ 
MarketSite in Times Square. The address is 4 Times
Square, New York, New York 10036, at the corner 
of 43rd & Broadway.

HEADQUARTERS

One Liberty Plaza
165 Broadway, 50th Floor
New York, New York 10006

REGIONAL HEADQUARTERS

United States
2500 Sandhill Road, Suite 220
Menlo Park, California 94025

55 West Monroe Street, Suite 3450
Chicago, Illinois 60603

9600 Blackwell Road 
Rockville, Maryland 20850 

4 Times Square
43rd & Broadway
New York, New York 10036

United Kingdom
Durrant House
8/13 Chiswell Street
London, England EC1Y 4UQ

Asia
No. 9, III Floor, UNI Building
Thimmaiah Road, Miller Tank Bed
Bangalore 560 052
Karnataka, India

INVESTOR INFORMATION
NASDAQ’s home page on the World Wide Web is at
www.NASDAQ.com. 

Shareholders are advised to review financial information
and other disclosure about NASDAQ contained in its
Form 10-K. Investor information, including the Annual
Report, Form 10-K, Form 10-Q, Proxy Statement and
other periodic SEC updates, as well as press releases
and earnings announcements, can be accessed directly
from our Web site at: 
www.NASDAQ.com/investorrelations/ir_home.stm.

Investor inquiries should be directed to:
By email: investor.relations@nasdaq.com
By phone: 212.858.5215
By mail: NASDAQ Investor Relations, One Liberty Plaza,
50th Floor, New York, New York 10006

TRANSFER AGENT AND REGISTRAR
Mellon Investor Services
85 Challenger Road
Ridgefield Park, New Jersey 07660
USA

Domestic: 888.305.3741
International: 201.329.8660
Domestic TDD: 800.231.5469
International TDD: 201.329.8354
www.melloninvestor.com

NASDAQ and NASDAQ-100 Index are registered
trade/service marks and EQQQ, Market Intelligence
Desk, NASDAQ-100 European Tracker, NASDAQ-100
Index Tracking Stock, NASDAQ Europe, NASDAQ
Deutschland, QQQ and SuperMontage are trade/service
marks of The Nasdaq Stock Market, Inc. 

All other trade/service marks are the property of their
respective owners.

©Copyright 2003, The Nasdaq Stock Market, Inc. 
All Rights Reserved. 3/03

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
The  matters  described  herein  may  contain  forward-looking  statements  that  are  made  pursuant  to  the  Safe  Harbor  provisions  of  the  Private  Securities  Litigation  Reform  Act 
of 1995. Forward-looking statements involve a number of risks, uncertainties or other factors beyond the control of The Nasdaq Stock Market, Inc. (the “Company”), which could cause
actual results to differ materially from historical results, performance or other expectations and from any opinions or statements expressed or implied with respect to future periods. These
factors include, but are not limited to, the Company’s ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry 
regulation, interest rate risk, U.S. and global competition, and other factors detailed in the Company’s registration statement on Form 10-K and other periodic reports filed with the U.S.
Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

NASDAQ.com