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Nasdaq

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FY2003 Annual Report · Nasdaq
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NASDAQ 2003 Annual Report
2003 Annual Report

a BETTER market

NASDAQ®
is a public company that operates the leading electronic stock 
market in the U.S., home to over 3,300 companies across all 
industries. This world-renowned market is comprised of two 
business segments, Issuer Services and Market Services, 
which are made up of four business lines that deliver a rich 
portfolio of services and products to customers and multiple 
sources of revenue.

1

“I came here with a clear agenda: to secure NASDAQ’s
rightful place as the premier U.S. market — and create 
the best example of an open, electronic marketplace 
that supports choice, competition and fairness.”

Robert Greifeld
President and CEO

a market that works for INVESTORS

We’ve built a market that brings buyers and sellers together efficiently and effectively, one that connects investors and capital
with industry-leading companies and champions and seeks to protect the interests of all investors. This is NASDAQ’s leading
role and value. 

2003 saw a wide and growing acknowledgement of our market model and the greater merit of its quality, integrity and ingenuity.

Our market is succeeding by addressing the issues that matter most to

As an organization, NASDAQ is moving fast forward — a revitalized 

investors and market participants. The fact that most of the world’s major

NASDAQ, with a clear strategy and the right management and resources

equity exchanges are following NASDAQ’s competitive electronic model

to execute on that strategy and reach our end goal of being the predominant

confirms the wisdom of having the right structure and quality. It also

U.S. stock market. To get there we plan to: 

underscores the need for stock markets to evolve and innovate.

• attract and retain the majority of IPOs;

As we move into 2004, we’re pursuing ideas, products and technology

• capture more trading volume regardless of where a company is listed;

designed to make the whole equation increasingly better: faster, fairer,

• aggressively pursue companies listed elsewhere to list on NASDAQ;

more transparent, more efficient. We’re continuing to redefine what an

• achieve even greater levels of efficiency through ongoing operational

equity market should be and to demonstrate how well it can serve

improvements. 

investors, companies and traders. And, we’re working to make the 

NASDAQ businesses that support this market more competitive, profitable

and responsive to customers. 

We’re refocusing on our core mission and leveraging NASDAQ’s vital

assets. It’s an essential strategic move to create more value and solidify

our rising status as the premier U.S. equity market — a market the world’s

investors count on.

In this year’s report, we’d like to show you where and how this is happening,

and what growth, leadership and marketplace opportunities it will yield.

2

a better MODEL

A market that makes more sense. 

Investors, traders and listing companies are drawn to our open
market structure and the virtues of using a smarter and more
efficient electronic trading platform.

NASDAQ’s decentralized structure of many market centers linked 

together — and multiple dealers committing capital and competing for

orders under the NASDAQ “big tent”— gives investors a healthy and 

liquid environment.

NASDAQ’s open and electronic trading environment allows an unlimited

number of participants to trade in a company’s shares. Instead of

representation by individual specialists, over 300 market makers 

sponsor NASDAQ companies and trade NASDAQ stocks. An average 

of 20 cover each NASDAQ National Market® security, and as many as 

100 or more make markets in some securities.1 No other U.S. market 

can match this. NASDAQ also offers a high level of transparency that

helps investors gauge trends and make more informed decisions. 

“We asked [38 head traders from money management
firms] in a survey which market do you feel you get a
better execution in…Over 85% said NASDAQ.”

Alfred Eskander
Director of Marketing, Liquidnet2

99.993%

NASDAQ’s order execution and 
trading systems experienced 99.993%
uptime for 2003 — the highest level 
since 1996.

64%

NASDAQ sets the best price 
64% of the time.

Source: NASDAQ Economic Research, 
as of 12/1/03 - 12/12/03

3

Over 300 
market makers 

compete on NASDAQ, posting continuous
bids and offers, supplying needed liquidity
and stability to stocks, and boosting 
confidence and efficiency for investors. 

Source: NASDAQ Economic Research

Computerized trading systems like ours lend themselves to open, 

In 2003, we achieved greater than 99.99% reliability — known in the

efficient and nearly frictionless markets. NASDAQ has been using

industry as four “nines” —  the highest level since 1996. We also

advanced technology to operate its market for more than 30 years. 

achieved average execution speeds of 1/20 of a second, fourteen 

By creating the right balance of man and machine, the human factor

times faster than they were just two-and-a-half years ago; speeds we 

comes into play only where it is essential to add value. 

will continue to accelerate. 

The advantages and efficiencies of our market model turn significantly 

Listing companies have a committed interest in ensuring that their

on technology. To stay ahead of the curve of change and competition, 

investors get best execution. This means that lower execution cost 

we continue to aggressively improve by investing in newer technologies 

and higher speed, efficiency and reliability are critical. That’s why we 

that lower the cost per transaction without sacrificing reliability. This 

are so intensely focused on maintaining the quality of our market — 

raises the value we deliver to investors. 

with the right and best technology and structure for all investors.

4

NASDAQ 2003 Annual Report

Looking at the results across stocks in three major indexes,
investors on NASDAQ are more likely to get the price they are
quoted, or better, and pay generally lower transaction costs.

EFFECTIVE SPREADS (Cents)

S&P 500 Stocks

Dow Jones U.S. Large Cap Index Stocks

Russell 1000 Stocks

NASDAQ

NYSE

1.22

1.21

1.50

1.72

1.69

1.88

better QUALITY

A market that delivers more value. 

Investors benefit in many ways from the superior quality of this
market, from open access and fairness to the confidence of 
knowing that our regulator is separate from our market center. 

NASDAQ raised the bar for corporate governance standards, and we’re

To bolster integrity and better protect investors, NASDAQ companies are

doing the same for market quality and integrity. This means putting

held to the highest standards of governance and transparency — rigorous

investor protection over protecting profits and advocating investors’ 

standards we establish for them and also meet ourselves as a public 

freedom to choose where to transact and trade on their own terms. 

company. In an era of widespread concern over corporate ethics and

For the trading community, the ultimate points of competitive advantage

are lower trading costs and certainty of execution. On these measures

accountability, our corporate governance and listing standards put

investors first.

NASDAQ is clearly superior, a fact proven by SEC-mandated data. Looking

A fundamental question is whether investors are getting the benefits they

at the results across stocks in three major indexes, the S&P 500, Dow

deserve: choice, competition and fairness — and the tools to evaluate

Jones U.S. Large Cap Index and the Russell 1000, investors on NASDAQ

their choices. Those options and tools are already in place on our market.

are more likely to get the price they are quoted, or better, and pay generally

They need to be available everywhere, to everyone.

lower transaction costs.3

5

SPEED (Seconds)

SHARES EXECUTED AT OR INSIDE THE QUOTE

S&P 500 Stocks

Dow Jones U.S. Large Cap Index Stocks

Russell 1000 Stocks

NASDAQ

NYSE

8.2

6.0

9.1

18.2

17.2

20.2

S&P 500 Stocks

Dow Jones U.S. Large Cap Index Stocks

Russell 1000 Stocks

NASDAQ

91.1%

91.2%

90.7%

NYSE

83.0%

81.6%

83.2%

Source: SEC Rule 11Ac1-5 data, December 2003 marketable orders of all sizes under 10,000 shares, 
provided by Market Systems, Inc. See SEC Release No. 34-43590; File No. S7-16-00 (November 17, 2000).

Part of the push for greater market quality involves raising awareness and

seeking reform in Washington of certain regulations, including the outdated

trade-through rule. NASDAQ believes that investors deserve both price and

speed. The rule often forces orders to manual markets, where displayed

prices may not be accessible.

If two key drivers of NASDAQ’s market quality are good governance and

superior execution, a third is the caliber of the people helping to support

and enhance our market. We began 2004 with a streamlined and more

purposeful workforce, led by an equally lean and focused management

team. These dynamic and motivated professionals are the key to our 

continued success.

“The liquidity in NASDAQ allows us to execute 
larger size in the big-name stocks more efficiently
and quicker.”

Peter W. Jenkins
Head of North American Equity Trading
Deutsche Asset Management2

6

NASDAQ 2003 Annual Report

better BUSINESS

A company focused on customers, competition and leadership.

NASDAQ is taking steps as a business to increase operating 
efficiency and strengthen its ability to innovate, profit and lead.

We ended 2003 and entered 2004 with a clear, real and strong sense of
purpose: an intense and undivided concentration on our central mission, not
only as a market serving investors but also as a valued provider of services
to customers — and a business creating value for our shareholders. 

In 2003, we analyzed every NASDAQ business segment and venture to
decide where our energies would be best directed and rewarded. This
strategic review motivated us to narrow our focus in order to better 
leverage our brand and assets. It also led us to reshape our management
team along leaner and more entrepreneurial lines. 

This lays the groundwork for us to bring a superior level of service to 
customers with the goal of generating more revenue and profits. It’s a
classic corporate restructuring story of getting out of nonessential activities,
streamlining personnel and operations and concentrating resources
where they will produce optimum returns. 

Having done a great deal of hard work to get our balance sheet in order
and align the entire enterprise to compete, our underlying business is now
powerfully positioned to maneuver and gain momentum.

Going forward, every initiative will tie back to our company-wide strategic
goals, which include bringing costs down wherever possible, winning
more market share, bringing Electronic Communications Networks (ECNs)
into our “big tent,” and assuming leadership of the U.S. equities marketplace
on every important level.

NASDAQ earns revenue from two business segments, Issuer Services
and Market Services, which are made up of four sub-segment businesses.
This has always been a unique strength. Multiple business lines provide
customers with valued services and products and our company with a
wide source of revenues.

NASDAQ CORPORATE CLIENT GROUP 
This Issuer Services business group cultivates new listings and 
supports listed companies with products, services and comprehensive
market intelligence.

NASDAQ made headlines with our innovative dual-listing program 
developed in 2003 and launched in January of 2004. Six companies chose
to lead a sea change in the marketplace by listing on both the NYSE and
NASDAQ. Dual listing is an unprecedented opportunity for companies to
experience our exceptional execution quality firsthand without disruption.
The program has already generated significant visibility and interest from
all industry sectors. We will continue building on the strong early momentum
to attract more companies to our market.

In competing for listings, we’re becoming more responsive to understanding
and addressing companies’ needs. We’re putting more people in the field
to meet and help educate companies on the dynamics of the market 
and how it benefits their investors. The long-term loyalty of NASDAQ’s    

7

$6.37 billion 

was raised on NASDAQ in 2003 via 
initial public offerings. 

Source: Equidesk, as of 12/31/03

80%

NASDAQ’s international investor 
programs, held in Europe and Asia, 
provide an interactive forum for 
companies to meet and present to 
more than 80% of international 
institutional investors holding 
U.S. equities.

The NASDAQ
Composite 
gained 50%

In 2003, the NASDAQ Composite
increased 50%, outperforming the Dow,
S&P 500 and the NYSE Composite. 

Source: NASDAQ Economic Research, 
as of 12/31/03

“[Dual listing] is an innovative concept that ratchets 
up the debate regarding the quality of the 
trading environment for securities — and what 
is best for shareholders.”

Jeffrey Sonnenfeld
Associate Dean
Yale School of Management

companies speaks to their satisfaction, as evidenced by NASDAQ’s 99.3%
listed company retention rate for 2003.4

In 2003, we put ourselves more squarely in issuers’ backyards by 
reorganizing the Corporate Client Group by regions. This has better 
positioned us to deliver superior service to listed companies, and to 
take advantage of opportunities in the U.S. and countries like China and
India that will be bringing large companies to market. During 2003, 
NASDAQ won 57 IPOs. 

Companies that list here gain the benefit of unrivaled market intelligence
and options for accessing it. NASDAQ Market Intelligence DeskSM experts
provide companies with timely, proactive updates on market activity and
alerts on any unusual trading in their stock. NASDAQ OnlineSM gives them a
one-stop source of company- and industry-specific data. A wide range of
cost-effective services is available through affiliated partners in NASDAQ’s
Corporate Services program; including help with investor relations, news
delivery, board education and compliance training.

NASDAQ-listed companies also benefit from exceptional visibility services
geared to create value. NASDAQ’s MarketSite®, located in Times Square,
New York, offers companies a unique venue to deliver their messages 
to investors through market opens, broadcast media and special events.
NASDAQ’s Institutional Investor Center, http://investors.NASDAQ.com,
complements NASDAQ’s international conferences by bringing companies
and institutional investors together online.

NASDAQ FINANCIAL PRODUCTS 
This Issuer Services business group oversees the development and 
marketing of new financial products and services primarily based on
NASDAQ indexes.

This is NASDAQ’s fastest growing business line; and through it, the only
market to act as sponsor, listing market and licensor in connection with
investment products. We have remarkable reach in financial products that
touch investors and traders of all kinds around the world with a range of
efficient, cost-effective and innovative investment vehicles. They extend
from the most traditional funds to the most sophisticated, heavily traded
derivative products. 

The NASDAQ-100 Index Tracking StockSM, QQQSM, has attracted $22 billion
in total assets and grown into one of the top exchange traded funds
(ETFs) in the U.S.5 The QQQ tracks the NASDAQ-100 Index®, a benchmark
for approximately 400 NASDAQ-branded products in 27 countries.

In 2003, a European exchange traded fund based on the NASDAQ-100 Index
began trading in Europe on the Borse Italiana as EQQQSM. EQQQ is currently
registered in Belgium, the UK, Italy, Germany and Ireland, with possible
listings in 2004 on the Deutsche Bourse and Swiss Stock Exchange, sub-
ject to regulatory approvals.

8

1 million 

QQQ is the world's most actively traded
ETF with approximately one million 
individual investors.

Sources: Morgan Stanley Equity Research Europe, 
as of 12/31/03

ADP Brokerage Services Group

1.69 billion

Average daily volume in NASDAQ-listed 
securities in 2003 was 1.69 billion, outpacing
that of both the NYSE and the Amex. 

Source: NASDAQ Economic Research, as of 12/31/03

“…I believe investors will benefit from this competition
by seeing improved liquidity, better execution, and
greater transparency. I would encourage other CEOs
and their Boards to examine the option of dual listing
on both exchanges.”

Sean Harrigan
President
CalPERS Board of Administration6

Most recently, NASDAQ has licensed products based on the NASDAQ
Composite Index®, one of the most widely watched market barometers in
the world. ONEQ, launched in October 2003 and managed by Fidelity
Investments, is an ETF that seeks to provide investment returns that
closely correspond to the price and yield performance of the NASDAQ
Composite Index. ONEQ represents the equity ETF with the largest seed
capital at introduction ever and traded over 1.7 million shares on its first
day of trading on NASDAQ.7

Also in October 2003, Fidelity Investments introduced a traditional mutual
fund based on the NASDAQ Composite Index. NASDAQ Composite
Futures followed that month on the Chicago Mercantile Exchange, along
with multiple listings of ETF options on ONEQ in December.

In 2004, NASDAQ plans to further expand the NASDAQ-100 Index product
line globally and work to attract an increasing number of structured finan-
cial products to NASDAQ.

Investors should consider investment objectives, risks, charges and
expenses before investing. For this and more complete information about
QQQ, a unit investment trust, obtain a prospectus from your broker, or call
888.627.3837. Read it carefully before you invest. 

ALPS Distributors, Inc. is distributor for the Trust.

NASDAQ TRANSACTION SERVICES
This Market Services business group handles price quotes, order routing
and execution and transaction reporting services. 

The Transaction Services group is critical to our enterprise. It is the
engine that powers our market and helps to fuel the success of our data
and listings businesses. 

What our customers, investors and the trading community need most is
liquidity and a market structure that gives them better execution. Our goal
is to provide these in the most efficient way, together with a better, faster
ability to see and act on critical information. 

To improve our value proposition, we made major enhancements to our
trading systems in 2003, including full trade anonymity, which enables
market participants to execute trades anonymously. These enhancements
are designed to be drivers for increasing our market share in 2004.

We adopted the industry-standard Financial Information eXchange (FIX)
protocol for real-time electronic communication of securities transactions,
to make it easier and more efficient for market makers to access our pool
of liquidity. We also put into effect an extremely aggressive pricing program
and are seeking regulatory approval for a robust closing and opening cross
in order to consolidate volume on our platform.

We also expanded our market maker product with multiple market 
participant identifiers (MPIDs), and in the first quarter of 2004 launched

NASDAQ.com

NASDAQ.com is an important investor
resource and generator of visibility for
our listed companies. An average of
590,000 visitors use NASDAQ.com each
month. The average number of page
views per month is 159.14 million.

Source: NASDAQ.com

9

5 levels 
of information,

from pricing to liquidity, are visible in 
real time on each NASDAQ stock traded 
on our market, a depth of information 
unmatched by any competing equity exchange.

NASDAQ trading for securities listed on other markets, which created a
single new platform for trading any stock.

NASDAQ folded NASDAQ InterMarketSM trading into its core facility to
bring the best of our trading efficiencies to trading securities listed on
other markets. This initiative is designed to enhance our dual-listing pro-
gram and draw greater trading volume to NASDAQ. With the implementa-
tion of this expanded functionality, the nomenclature of our execution
and trading systems is now streamlined under a new name, NASDAQ
market centerSM. 

NASDAQ DATA SERVICES
This Market Services business group sources and sells NASDAQ 
market quote and trade information, the tools investors need to make
informed decisions.

Investors want a complete view of the activity occurring in a stock, from
price movement to a full range of available liquidity — and the ability to see
it the same way everyone else is seeing it. Our job is to offer high-quality
data so that front-end providers like Ameritrade and Yahoo! can meet
investors’ information needs understandably, accurately and rapidly.

In 2003, we introduced a new data feed. Our TotalViewSM service gives
retail investors and professionals equal, same-time, real-time access to
all the information that is available to NASDAQ at any given instant. 

We’re also investing in new technology to deliver data more flexibly.
As well, we’re exploring the development of new products and types of
customized information that will further benefit investors. 

With a new initiative called the NASDAQ Closing Cross, NASDAQ is seeking
to improve the accuracy of closing prices in all of its stocks. This means
closing prices will more fully represent and consolidate the market activity
in a given stock. Implementation of NASDAQ’s new closing cross in the
first quarter of 2004 — plus, subject to regulatory approval, a new opening
cross in the third quarter of 2004 — will have a fundamental impact 
on how the market works. By providing certainty and efficiency, the 
new market open and close process will impact pricing for millions of
investors and is designed to result in increased open and close volume 
on our market. 

1 Source: NASDAQ Economic Research

2 Excerpt from “Is the Big Board Getting Creaky?” by Gretchen Morgenson, as published in the 

4/27/03 edition of The New York Times.

3 Source: SEC Rule 11Ac1-5 data, December 2003 marketable orders, provided by Market Systems, Inc.

See SEC Release No. 34-43590; File No. S7-16-00 (November 17, 2000).

4 Source: NASDAQ Economic Research

5 Source: Bank of New York and FactSet Research Systems, Inc., as of 02/29/04

6 Excerpt from CalPERS press release dated 1/14/04, “CalPERS Issues Statement On Dual NYSE/NASDAQ

Listing of Companies.”

7 Source: FactSet Research Systems, Inc.

10

to the NASDAQ community

better OPPORTUNITIES

Our chief accomplishment in 2003 was setting a clear course 
to be the leading U.S. equity market, and shifting every gear,
from senior management to organizational mind-set, to reach
that next reality.

Although NASDAQ has been in business for over 30 years, in many ways

our journey as an intensely competitive, profit-centered enterprise has

only just begun. The opportunities are large and our future is bright. 

We’re working every day to get this enterprise to function as a powerfully

efficient, effective and competitive business. My role is to help keep 

NASDAQ on track in this effort and execute on our strategy to make 

this the absolute best U.S. equity market. We’ve already made 

substantial progress.

As soon as I arrived in May of 2003, we made a top-to-bottom evaluation

and began a serious transition and transformation process. We pared down

management, eliminated noncore businesses and hired an aggressive

sales force. We moved the whole company’s thinking and actions to a new

frame of reference — from public utility to highly competitive market and

exchange service provider. We feel very good about what we achieved

during the year. As a result, NASDAQ is ready to move out in front by 

winning more transaction share, trading more NASDAQ and other

exchange-listed stocks, and inspiring more companies to list here.

11

We knew this transformation would involve substantial charges, use up

There’s no question that NASDAQ has challenges. As a market, we have

some of our cash reserves, and reduce equity. It had to be done. In the

the challenge of sustaining and growing market share against fierce 

final analysis it strengthens the company and our long-term potential. The

competition from other markets and execution service providers. As a

good news is that the major restructuring is now behind us. 

company, we need to continue cutting costs, revamp our cost structure

By year-end we lowered expenses from continuing operations by over

and get regulatory reform that allows us to compete on an equal footing. 

$100 million, paid off debt, and began 2004 with over $300 million in cash

We also have significant opportunities. As a market: to build a mass of 

and investments that we believe are sufficient to run our operations and

liquidity and market share that makes our emerging leadership position

fund our capital investments. We have a healthy balance sheet, strong

unassailable. Also importantly, we need to achieve exchange registration

cash flow and far less financial exposure. Over the next two years, we

status to make the separation between our market and regulatory 

intend to continue to look for efficiencies and ways to cut costs.

body absolute. As a company, we will seek unique opportunities to add

After a year of market turmoil, extremely low volume and a very slow 

IPO market, we’re glad to see a more encouraging environment emerging.

new revenue sources to further enhance our financial structure and

shareholder satisfaction. 

This is good for the investing public and very good for our business. 

Investors have every reason to feel good about investing on our market.

Beyond taking this enterprise to a more profitable level, my other mission

at NASDAQ is to lead investors back to a confident place. We’re doing 

it by setting and applying higher corporate governance standards for our

companies and ourselves. By creating a high-integrity market that protects

investors and promotes fairness and equal access. By advocating investors’

Similarly, the companies that list here have every reason to rely on

NASDAQ’s market structure. We encourage both sides to support this

market that is proactively addressing their needs and interests. A more

efficient market that’s evolving with the times. A market that represents

the best blend of man and machine.

freedom to choose where and how to trade. By shaping the debate and

Just as markets are being judged differently, more by performance, market

working for the right kind of change.

leadership is also being redefined. The old rules don’t apply anymore, nor

Clearly, reform of the regulatory system needs to go further, to a point

where all markets are regulated alike; all market centers are completely

separated from their regulators; and all market structures are fully 

transparent and open to healthy competition. This is the right and, to us,

do they work for investors. If you took a blank sheet of paper today and

drew the ideal stock market, it would look like NASDAQ. We’re the new

definition; the blueprint every equity market is moving toward; the place

investors want their money; the future.

the only way to ensure true and lasting investor trust. 

There’s always more to learn. But if we keep doing the right things every

We’re positioned to succeed and excel regardless of how these critical

issues and others, like the trade-through rule, are resolved. If the desired

day as a market, business and brand, which we plan to do, we believe good

things will happen for investors, NASDAQ shareholders and our industry. 

changes come about, they will be tremendously beneficial for the market-

We’re on the way and right on track.

place. They will also accelerate our progress.

Inside the for-profit business of NASDAQ, we have many new initiatives

under way that will give us a greater edge. As referenced earlier, one vital

initiative is dual listing. It offers companies far more flexibility in where

and how their stock is traded. The program has begun, led by six companies

that dual listed on NASDAQ in February 2004.

Robert Greifeld
President and CEO

12

EXECUTIVE OFFICERS
Robert Greifeld
President and Chief Executive Officer

Bruce Aust
Executive Vice President 
Corporate Client Group

Christopher R. Concannon
Executive Vice President
Transaction Services

Adena T. Friedman
Executive Vice President
Strategy and Data Products

Ron Hassen
Senior Vice President
Controller, Principal Accounting Officer 
and Treasurer

John L. Jacobs
Chief Executive Officer
NASDAQ Financial Products Services, Inc.
Executive Vice President, Worldwide Marketing

Edward S. Knight
Executive Vice President and General Counsel

Steven Randich
Executive Vice President, Operations &
Technology and Chief Information Officer 

David P. Warren
Executive Vice President and 
Chief Financial Officer

BOARD OF DIRECTORS
H. Furlong Baldwin 
Chairman of the Board 
The Nasdaq Stock Market, Inc.
Retired Chairman and Chief Executive Officer
Mercantile Bankshares Corporation

Frank E. Baxter 
Chairman Emeritus
Jefferies Group, Inc.

Michael Casey 
Executive Vice President, Chief Financial
Officer and Chief Administrative Officer
Starbucks Corporation

Michael W. Clark 
Global Head of Proprietary Trading
Credit Suisse First Boston

William S. Cohen
Chairman and CEO 
The Cohen Group

Lon Gorman
Vice Chairman 
The Charles Schwab Corporation
President, Schwab Capital Markets

Robert Greifeld
President and Chief Executive Officer
The Nasdaq Stock Market, Inc.

John P. Havens
Managing Director
Global Head of Institutional Sales
Morgan Stanley

Patrick J. Healy
Managing Director
Hellman & Friedman LLC

Thomas M. Joyce
CEO and President
Knight Trading Group

John D. Markese 
President 
American Association of Individual Investors

Thomas F. O’Neill
Principal
Sandler O’Neill Partners

James S. Riepe
Vice Chairman
T. Rowe Price Associates, Inc.

Arthur Rock 
Principal
Arthur Rock & Co.

Arvind Sodhani 
Vice President and Treasurer
Intel Corporation

Martin S. Sorrell 
Group Chief Executive and Director 
WPP Group USA, Inc.

Thomas G. Stemberg 
Chairman 
Staples, Inc.

Thomas W. Weisel 
Chairman and Chief Executive Officer
Thomas Weisel Partners

Mary Jo White 
Partner
Debevoise & Plimpton

Arshad R. Zakaria
Retired, Executive Vice President and President
of Global Markets & Investment Banking
Merrill Lynch & Co., Inc.

SHAREHOLDER INFORMATION
The annual meeting will be held on Wednesday,
May 26, 2004, at 10:00 a.m. at NASDAQ’s offices
at One Liberty Plaza, 50th Floor, New York, 
New York 10006.

INVESTOR INFORMATION
NASDAQ’s home page on the World Wide Web
is at www.NASDAQ.com. 

Shareholders are advised to review financial
information and other disclosure about NASDAQ
contained in its Annual Report on Form 10-K
(the “Form 10-K”). Investor information, including
the Annual Report, Form 10-K, Form 10-Q, 

Proxy Statement and other periodic SEC updates,
as well as press releases and earnings
announcements, can be accessed directly 
from our Web site at:
www.NASDAQ.com/investorrelations/ir_home.stm.

Investor inquiries should be directed to:
By email: investor.relations@nasdaq.com
By phone: 301.978.5242
By mail: NASDAQ Investor Relations
9513 Key West Avenue, 4th Floor
Rockville, Maryland 20850

TRANSFER AGENT AND REGISTRAR
Mellon Investor Services
85 Challenger Road
Ridgefield Park, New Jersey 07666
USA

Domestic: 888.305.3741
International: 201.329.8660
Domestic TDD: 800.231.5469
International TDD: 201.329.8354
www.melloninvestor.com

CORPORATE INFORMATION
HEADQUARTERS
One Liberty Plaza
165 Broadway, 50th Floor
New York, New York 10006

REGIONAL HEADQUARTERS
United States
2500 Sandhill Road, Suite 220
Menlo Park, California 94025

55 West Monroe Street, Suite 3450
Chicago, Illinois 60603

9600 Blackwell Road 
Rockville, Maryland 20850 

NASDAQ MarketSite
4 Times Square
43rd & Broadway
New York, New York 10036

1801 K Street, NW, Suite 801L 
Washington, DC 20006

United Kingdom
Durrant House
8/13 Chiswell Street
London, England EC1Y 4UQ

Asia
No. 9, III Floor, UNI Building
Thimmaiah Road, Miller Tank Bed
Bangalore 560 052
Karnataka, India

The Nasdaq Stock Market, Inc.
Selected Consolidated Financial Data

As of or for the year ended December 31, 
(in thousands, except share amounts)

Statements of Operations Data:

Total revenues

Total expenses

Net (loss) income from continuing operations

Loss from discontinued operations, net of tax

Net (loss) income

Net (loss) income applicable to common stockholders 

2003

2002

2001

$ 

589,845

$ 

787,154

$ 

647,159

(45,112)

(60,335)

(105,447)

(113,726)

675,307

65,021

(21,893)

43,128

33,363

848,070

764,533

60,055

(19,592)

40,463

40,463

Weighted average common shares outstanding

78,378,376

83,650,478

116,458,902

Basic and diluted net (loss) earnings per share:

Continuing operations

Discontinued operations

Total basic and diluted net (loss) earnings per share

Balance Sheet Data:

Cash and cash equivalents

Total assets (1)

Total long-term liabilities (1)

Total stockholders’ equity (1)

(1) Includes continuing and discontinued operations.

$  

$   

(0.68)

(0.77) 

(1.45)

$  

$    

0.66

(0.26)

0.40

$    

$   

0.52

(0.17)

0.35

$  

148,929

$  

201,463

$  

281,149

851,254

452,927

160,696

1,175,914

636,210

270,872

1,326,251

529,029

518,388

Continued competitive pressure, as well as expenses associated with a strategic review, resulted in a negative impact on the
financial performance of NASDAQ during the year. However, NASDAQ has sharpened its strategic direction and remains focused
on its core goals and objectives. 

NASDAQ’s revenues declined 25% during 2003 when compared to 2002. Driving the decline in revenues is increased competition
from regional exchanges and Alternative Trading Systems. To remain competitive, NASDAQ continues to focus on expanding market
share and reducing expenses while driving toward operational self-sufficiency. 

NOTE: The above review of NASDAQ’s financial performance should be read in conjunction with the consolidated financial statements
and notes thereto included in the 2003 Form 10-K as filed with the Securities and Exchange Commission (“SEC”). NASDAQ’s future
performance may differ materially from that of 2003, 2002 and 2001 as a result of certain factors, including, but not limited to, those
set forth in the 2003 Form 10-K under “Item 1. Business — Risk Factors” and elsewhere in the 2003 Form 10-K.

Cautionary Note Regarding Forward-Looking Statements
The matters described herein may contain forward-looking statements that are made pursuant to the Safe Harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking statements involve a number of risks, uncertainties or other 
factors beyond the control of The Nasdaq Stock Market, Inc. (the “Company”), which could cause actual results to differ materially
from historical results, performance or other expectations and from any opinions or statements expressed or implied with respect
to future periods. These factors include, but are not limited to, the Company’s ability to implement its strategic initiatives, economic,
political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition,
and other factors detailed in the Company’s registration statement on Form 10-K, as amended, and other periodic reports filed with
the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

NASDAQ.com

NASDAQ, NASDAQ Composite Index, NASDAQ National Market, NASDAQ-100, NASDAQ-100 Index
and MarketSite are registered trademarks and EQQQ, NASDAQ-100 Index Tracking Stock, NASDAQ
InterMarket, NASDAQ market center, NASDAQ Online, QQQ, Market Intelligence Desk and TotalView
are service marks of The Nasdaq Stock Market, Inc.

All other trade/service marks are the property of their respective owners.

©Copyright 2004, The Nasdaq Stock Market, Inc. All Rights Reserved. 3/04