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Nasdaq
Annual Report 2007

NDAQ · NASDAQ Financial Services
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Ticker NDAQ
Exchange NASDAQ
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Industry Financial - Data & Stock Exchanges
Employees 1001-5000
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FY2007 Annual Report · Nasdaq
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2007 AnnuAl RepoRt

The Nasdaq Stock Market, Inc.

Robert Greifeld

Chief Executive Officer

By virtually every metric used to define business success, 2007 was a phenomenal year for NASDAQ®, our  
shareholders and our customers. We delivered our best financial performance since we began reporting in  
1997 and completed our thirteenth consecutive quarter of top-line growth. We firmly established NASDAQ  
as the market of choice for the trading community, increased profits and operating margins significantly, and 
strengthened our global competitive position. We established new standards of strategic and operational  
success with operating income, net income, trading volume and market share increasing to record levels.

In 2007, we became the largest exchange in the U.S. based on share volume traded. Volumes matched by our 
systems increased 33.5% year-over-year. NASDAQ revenues less liquidity rebates, brokerage, clearance and 
exchange fees, increased 18.2% while operating income increased 70.8%.

We reinforced our leadership position as a customer-focused exchange and laid the groundwork to transform 
NASDAQ into a unique exchange business with access to the world’s fastest growing markets and the technology 
that powers them.

For the third consecutive year, NASDAQ’s value proposition for public companies helped attract more market 
capitalization to our exchange from the NYSE than we yielded. Our matched market share for U.S. equities has 
been increasing steadily and reached a record high of 29.7% in the fourth quarter. After starting the year with 
$1.5 billion in debt, we exited 2007 virtually debt free, with the financial strength and flexibility to invest in new 
global and domestic business opportunities.

In 2007, NASDAQ once again delivered on our promises and did what we said we would do. We completed our 
technology road map while maintaining our maniacal focus on execution. We were able to grow U.S. equity share 
and listings, and plant the flag globally. Our proven ability to sustain performance and discipline over the years 
has clearly earned NASDAQ the right to expand our mandate, diversify our assets and geography, and move on 
to the next stage of evolution.

In the area of strategic initiatives, NASDAQ successfully negotiated several agreements and transactions in 2007 
that will expand our global reach, diversify our product offerings and expand the range of services for investors.

To further NASDAQ’s global reach, we agreed in 2007 to combine with OMX AB, the operator of the Nordic Exchange, 
in a transformational transaction that was completed on February 27, 2008. OMX has extensive worldwide  
trading relationships and provides technology to power over 60 markets in over 50 countries, including some  
of the world’s fastest-growing, most dynamic economies. NASDAQ OMXSM brings together NASDAQ’s long history 
of competing successfully in the U.S. and the OMX expertise and experience in European markets. This unique 
combination creates an opportunity to dramatically alter the pan-European trading environment as barriers to 
cross-border trading are dismantled. 

Toward that end, our first initiative as NASDAQ OMX was to announce the NASDAQ OMX Pan-European Market  
which will enable best execution in high volume securities trading in a cross-border, multi-market environment. 
The market is scheduled to open in September 2008, pending Financial Services Authority (FSA) approval, and 
at launch, will trade approximately 300 of the most actively traded European blue chip stocks. 

In addition to creating a global exchange powerhouse through the combination with OMX, NASDAQ entered into  
a series of agreements with Borse Dubai that will extend our brand and technology to the Middle East’s premier  
market. NASDAQ acquired a one-third ownership stake in the Dubai International Financial Exchange, while 
Borse Dubai assumed a 19.9% interest in NASDAQ OMX, with voting rights capped at 5%. Our aim is to transform 
this partnership into the financial center for the Middle East and the developing world. Taken together, these 
strategic partnerships and acquisitions provide NASDAQ with a unique global footprint, creating a worldwide 
exchange leader with operations in key markets around the globe and ready access to large pools of liquidity. 

Closer to home, we negotiated an agreement to acquire the Philadelphia Stock Exchange (PHLX) expected  
to close in the second quarter of 2008. When completed, the Philadelphia transaction will promote NASDAQ  
as a player of note in options trading further diversifying our overall business and customer base. With our firm 
belief that different customers require different market structures in the options space, NASDAQ launched our 
own price/time options market in March 2008. We also strengthened our position in the domestic exchange 
competition by completing negotiations to acquire the Boston Stock Exchange (BSX). This transaction will give 
NASDAQ a second exchange license and is expected to close in the first half of 2008. 

These year-long strategic initiatives also included the sale of our approximately 31% stake in the London Stock 
Exchange, which resulted in a pre-tax gain of $431.4 million for NASDAQ.   

In 2007, we saw a broadening of the NASDAQ PORTAL MarketSM initiative. We are working with most of the 
major investment banking players to form The PORTAL AllianceSM in the effort to use our proven technology 
to tap the vast potential of the 144A private placement market and provide a truly transparent marketplace for 
Qualified Institutional Buyers (QIBs).

2007 may well be remembered as the year in which NASDAQ exceeded business expectations while identifying  
and securing the elements key to our future success. It is now time for NASDAQ to deliver, to our customers 
and investors, the value we articulated for our recent acquisitions. We will do what we have always done best: 
execute — bring it all together to deliver a new, more compelling, broader value proposition for our customers. 

NASDAQ has a unique and proven ability to integrate business acquisitions, while maintaining a clear focus on 
our customers. That has been the secret to our success for 37 years in the American markets. Now we have  
established a world-class presence abroad, and have become the first exchange with significant operations on six 
continents. We are well on the road to a successful transition from a leading U.S. market center to a much larger 
player on the global stage with an expanded technology footprint and a presence in emerging markets worldwide.

We look to 2008 as a transformational year. Our challenge will be to prove the NASDAQ proposition on a global 
scale by demonstrating that we can expand successfully in both geography and assets. To that task, we bring a 
solid, tested management team and the best employees in the business who have consistently demonstrated an 
unmatched ability to focus, execute, innovate and deliver real value to our customers. Together, we have written 
a history of excellence, integrity and discipline in our approach to our core business operations, our expansion, 
technology and governance. This, along with the integration of our OMX colleagues into the NASDAQ OMX 
team, leaves us confident of our ability to respond to the challenges and opportunities of the future.

Key AccomplIshments 2007

IssueR seRvIces

Corporate Client Group 

More than just a listings market, NASDAQ delivers 
additional value to listed companies through a full 
suite of exceptional products and services, the 
world’s highest initial listing standards at lower 
listing fees, superior trading and high-integrity 
corporate governance standards.

•	 NASDAQ	won	132	of	the	240	IPOs	in	2007,	and	

gained 45 new non-U.S. listings.  

•	 To	better	serve	Chinese	companies	and	investors,	
NASDAQ was the first U.S. exchange to open an 
office in Beijing.

•	 NASDAQ	listed	27	new	exchange	traded	funds	
(ETFs), structured products and other listings.

•	 NASDAQ	launched	Board	Recruiting,	an	online	service	
designed to help public and private companies identify 
board members. It is the first board recruitment 
service to be offered by a stock exchange.

•	 The	NASDAQ	Market	Intelligence	Desk® (MID) began 
disseminating the MID Daily Report. Customized for  
each Global Select and NASDAQ Global MarketSM 
company, the report is emailed at the end of the 
trading day and provides executives with an overview 
of the day’s market activity and their company’s 
stock performance.

•	 NASDAQ	introduced	a	Select	Market	Maker	Program 
designed to provide listed companies with greater 
transparency into the role that market makers  
play in trading their stock and to allow for more 
interaction between the trading community and 
listed companies.  

•	 In	2007,	31	companies	switched	from	The	American	
Stock Exchange to NASDAQ. 12 elected to retain 
their three character symbols made possible by the 
Securities and Exchange Commission’s approval of 
a NASDAQ proposal to allow NASDAQ to accept 
three-character ticker symbols.

•	 NASDAQ	created	the	NASDAQ	ETF	MarketSM, 

designed specifically for exchange traded funds  
and Index Linked Notes (ILNs). In August 2007, 
NASDAQ captured more U.S. ETF market share  
than any other U.S. exchange — with total ETF 
volume at 52.1%*. 

•	 DIRECTV	—	a	$28.3	billion	market	capitalization	

household brand name - switched from the NYSE  
to list on NASDAQ.

•	 Watson	Wyatt	and	Company	Holdings	and	Allied	

Capital Corporation dual listed their common stock 
on the NASDAQ Global Select MarketSM, increasing  
to 12 the number of NYSE-listed securities that 
have dual listed on NASDAQ.

•	 For	the	past	four	years,	NASDAQ	has	retained	

99.99% of listed companies.

•	 NASDAQ	acquired	Directors	DeskSM, a technology  
company that specializes in creating a secure,  
online work space for corporate board members 
that streamlines board communications and  
key functions.

•	 The	NASDAQ	Global	Select	Market	—	which	has	
the highest initial listing standards in the world  
— became the largest of NASDAQ’s three listing 
tiers. As of December 31, 2007, there were  
1,156 companies listed on the NASDAQ Global 
Select Market.

•	 In	2007,	NASDAQ	introduced	Core	Services,	a	

package of services included in NASDAQ-listing fees 
to help companies manage investor communications, 
comply with SEC regulations and provide risk  
management intelligence. 

*  Figure includes The Financial Industry Regulatory Authority 
NASDAQ Trade Reporting Facility LLC (FINRA/NASDAQ TRF) 
market share of 15.8%. FINRA is a registered trademark of The 
Financial Industry Regulatory Authority, Inc. 

Statistics are sourced from internal NASDAQ information.

 
Through the creation of The PORTAL Market — a 
NASDAQ Institutional Market — NFP has created 
the first industry-wide platform for the placement 
and trading of 144A equity and debt securities.

•	 The	PORTAL	Market	received	approval	in	July	from	
the SEC authorizing the market, which received 
over 2,400 applications filed in 2007.

•	 A	web-based	equity	trading	system	was	launched	 

in mid-August. This equity trading platform  
included over 775 securities by the end of 2007.  
A complementary debt trading system is currently  
in development and scheduled to launch in 2008.  

•	 In	2007,	there	were	over	100	Qualified	Institutional	
Buyers (QIBs) PORTAL certified as investors, dealers 
or brokers.

NASDAQ Financial Products 

A unique asset among stock markets, NASDAQ 
Financial Products (NFP), provides innovative  
services and products for individual and institutional 
investors alike. Through a strategy of developing,  
calculating, administering, disseminating and 
licensing indexes that leverage the NASDAQ-brand 
attributes of innovation, growth, technology and 
global reach, NFP offers institutional and retail 
traders and investors a strong portfolio of index 
products and services. In turn, these financial  
products provide NASDAQ-listed companies  
with direct and indirect investment and visibility 
and further creates a unique index data set that 
contributes to the robustness of NASDAQ’s overall 
data products.

•	 NFP’s	licensed-product	portfolio	has	grown	to	over	
600 financial products in 36 countries around the world.

•	 Five	new	NASDAQ-branded	indexes	were	launched	

in 2007:

–  NASDAQ NeuroInsights® NeuroTech Index 

–  NASDAQ Internet IndexSM

–  NASDAQ Q-50 IndexSM  

–  CBOE NASDAQ-100 BuyWrite IndexSM 

–  NASDAQ China IndexSM   

•	 In	addition	to	creating	its	own	branded	indexes,	

NASDAQ delivers custom indexes to select banks, 
broker-dealers, investment management organizations 
and others. In 2007, NFP designed 13 new Global 
Depositary Receipt international, regional and sector 
indexes for JP Morgan. NFP also designed and 
launched the BetterInvesting 100 Index (BIXX) for 
the National Association of Investors Corporation. 

•	 NFP	completed	the	transfer	of	the	sponsorship	of	QQQ®, 
EQQQSM and the BLDRS® exchange traded funds to 
PowerShares Capital Management during 2007. 

•	 NFP,	NASDAQ	Corporate	Client	Group	and	The	NASDAQ	 
Market CenterSM jointly developed and launched the 
highly acclaimed NASDAQ ETF Market segment.

mARKet seRvIces

NASDAQ Market Services Subscriptions 

The NASDAQ Market Center 
Transaction Services Group

Providing the fastest competitive trading platform; 
a highly transparent investing environment; low-cost, 
high-quality trade execution; the ability to connect  
in any way clients want and deep liquidity for all 
equities — regardless of where they are listed.

•	 In	2007,	NASDAQ	became	the	largest	U.S.	equities	
exchange by volume with an average in NASDAQ 
securities of 2.17 billion shares per day trading on  
our platform. 

•	 In	November,	NASDAQ	reached	a	record	19.6%	monthly	
matched market share in NYSE-listed securities. On 
December 11, 2007, NASDAQ’s matched market share 
in NYSE-listed securities reached a record 22.1%. 

•	 In	June	2007,	during	the	Russell	Reconstitution,	

NASDAQ’s Closing CrossSM processed over 678 million 
shares, representing $11.7 billion, in a record 1.9 seconds.

•	 NASDAQ’s	platform	speed	is	second-to-none	—	 

executing orders at an average of 1 millisecond and 
handling 250,000 messages per second.

•	 The	Crossing	Network	was	enhanced	with	the	addition	 
of non-NASDAQ listed stocks to the Open and Close  
and the introduction of Intraday and Post-Close Crosses.

•	 NASDAQ	introduced	new	order	types	and	compliance	

help for Regulation NMS.

•	 The	Select	Market	Maker	program	was	launched	for	
both NASDAQ and non-NASDAQ listed securities. 

•	 In	February	2007,	NTS	completed	systems	integration	 
and exchange registration for non-NASDAQ listed stocks. 

•	 In	October,	NASDAQ	announced	it	will	acquire	the	 
Boston Stock Exchange — a transaction that will  
give NASDAQ a second exchange license and flexibility 
around market structure and execution efficiencies.

•	 In	November,	NASDAQ	announced	it	will	acquire	the	
Philadelphia Stock Exchange. Upon closing, NASDAQ 
will become the third largest options market in the 
U.S. with 15% market share.  

Providing deep and transparent data products and 
services which offer traders strategic advantages, 
including superior speed, depth and flexibility of  
data management and delivery.

•	 For	the	second	year	in	a	row,	NASDAQ	Data	Products	
earned the prestigious 2007 Data Provider of the Year 
award from Inside Market Data, as well as the 2007 
Best Exchange Data Feed of the Year, awarded by 
Waters Magazine.

•	 NASDAQ	TotalView® professional subscribers  

increased by over 34% in 2007*, an increase caused  
in part by our focus on the importance of the Net Order 
Imbalance Indicator (NOII) component of TotalView.

•	 NASDAQ	added	its	OpenView	data	to	NASDAQ’s	

TotalView and Level 2 products. This brings depth  
of book data for NYSE- and Amex-listed securities  
to a broader group of investors.

•	 NASDAQ	secured	two	additional	non-professional	
enterprise licenses for TotalView data. In 2007, 
NASDAQ distributed TotalView to more than 100,000 
non-professional users. In addition, NASDAQ secured 
its first professional enterprise license for TotalView 
data, which continues to expand distribution.  

•	 NASDAQ	launched	the	NASDAQ	DataStore	to	 
showcase newly launched data products from  
NASDAQ, particularly Market Velocity® and Market 
Forces®, NASDAQ Pre, and the NASDAQ VWAP  
and also including many other products available  
in Beta mode.

•	 NASDAQ	launched	a	Web	2.0	initiative	to	facilitate	
“plug-and-play” deployments of new NASDAQ data 
products, allowing distributors of NASDAQ market data 
much more timely and cost-effective implementations.

•	 For	2007,	revenue	from	NASDAQ	proprietary	data	
products increased to more than 50% of NASDAQ 
Market Services Subscription revenues. 

*  Excluding users via the NASDAQ Workstation and certain  

non-paying internal users 

Statistics are sourced from internal NASDAQ information 

 
On February 27, 2008, NASDAQ and OMX combined to form The NASDAQ OMX Group, Inc. The below list 
of Officers and Board Members represents The NASDAQ OMX Group, Inc. as of April 2008.

NASDAQ OMX Corporate Officers

Robert Greifeld
Chief Executive Officer

Magnus Böcker
President

Bruce E. Aust
Executive Vice President 
Global Corporate Client Group

Christopher R. Concannon
Executive Vice President 
Transaction Services U.S.

Anna Ewing
Executive Vice President 
Global Software Development and  
Chief Information Officer

Adena T. Friedman
Executive Vice President 
Corporate Strategy and  
Global Data Products

Markus Gerdien
Executive Vice President 
Market Technology

Carl-Magnus Hallberg
Senior Vice President 
Global IT Services

Ron Hassen
Senior Vice President 
Controller

John L. Jacobs
Executive Vice President 
Global Marketing and Financial Products

Hans-Ole Jochumsen
Executive Vice President 
Transaction Services Nordics

James L. Johnson, Jr.
Senior Vice President 
Human Resources and Government Relations

Edward S. Knight
Executive Vice President and  
General Counsel and Chief Regulatory Officer

David P. Warren
Executive Vice President and 
Chief Financial Officer

NASDAQ OMX Board of Directors

H. Furlong Baldwin
Chairman, The NASDAQ OMX Group, Inc. 
Retired Chairman and Chief Executive Officer 
Mercantile Bankshares Corporation

Soud Ba’alawi 
Vice Chairman,  
Borse Dubai and  
Executive Chairman, Dubai Group

Urban Bäckström 
Deputy Chairman 
The NASDAQ OMX Group, Inc. 
Director General 
Confederation of Swedish Enterprise

Michael Casey 
Senior Advisor to CEO 
Starbucks Corporation

Lon Gorman
Retired, Vice Chairman 
The Charles Schwab Corporation

Robert Greifeld
Chief Executive Officer 
The NASDAQ OMX Group, Inc.

Glenn H. Hutchins 
Founder and Co-Chief Executive 
Silver Lake

Thomas F. O’Neill
Principal 
Sandler O’Neill Partners

K. Birgitta Kantola
Director 
Birka Consulting Ab

Essa Kazim 
Chairman 
Borse Dubai and  
Dubai Financial Market

Dr. John D. Markese 
President                       
American Association of  
Individual Investors

Hans Munk Nielsen
Retired Chief Financial Officer 
TDC A/S 

James S. Riepe 
Senior Advisor and Retired Vice Chairman 
T. Rowe Price Group, Inc.

Michael R. Splinter 
President and Chief Executive Officer  
Applied Materials, Inc.

Deborah L. Wince-Smith 
President  
Council on Competitiveness

Lars R. Wedenborn
Chief Executive Officer 
FAM-Foundation Asset Management

NASDAQ OMX International Locations

Australia
Sydney 

Armenia
Yerevan

Canada
Calgary Alberta

China
Beijing

Hong Kong 

Denmark
Copenhagen

Estonia
Tallinn 

Finland
Helsinki 

Iceland
Reykjavík 

India
Karnataka 

Italy
Milan  

Japan
Tokyo

Latvia
Riga

Lithuania
Vilnius

Norway
Oslo

Singapore

Sweden
Stockholm 

United Arab Emirates
Dubai

United Kingdom
London 

United States

New York, New York 
Chicago, Illinois

Menlo Park, California 

Rockville, Maryland  

Washington, District of Columbia 

InvestoR InFoRmAtIon

Investor Inquiries Should Be Directed To:

By email:  
By phone:  
By mail:  

investor.relations@nasdaqomx.com 
212.401.8742 
NASDAQ OMX Investor Relations 
One Liberty Plaza 
165 Broadway 
New York, NY 10006

Transfer Agent And Registrar

Mellon Investor Services 
480 Washington Boulevard 
Jersey City, NJ 07310-1900 
Domestic: 888.305.3741 
International: 201.680.6578  
Domestic TDD: 800.231.5469 
International TDD: 201.680.6610  
www.melloninvestor.com

The annual meeting will be held on May 21, 2008 at 9:00 a.m. at NASDAQ OMX offices at One Liberty Plaza, 
165 Broadway, 50th Floor, New York, New York 10006.

The NASDAQ OMX home page on the World Wide Web is at www.NASDAQOMX.com. 

Stockholders are advised to review financial information and other disclosures about NASDAQ contained in its 
2007 Annual Report on Form 10-K (the “Form 10-K”). Investor information, including the Annual Report, Form 
10-K, Form 10-Q, Proxy Statement and other periodic SEC updates, as well as press releases and earnings  
announcements can be accessed directly from our Web site at: http://ir.NASDAQOMX.com/.

NASDAQ, NASDAQ NeuroInsights, QQQ, EQQQ, BLDRS, Market Velocity, Market Forces, TotalView, Market  
Intelligence Desk and MarketSite are registered trademarks and NASDAQ OMX, NASDAQ Market Center, Closing 
Cross, Opening Cross, Crossing Network, NASDAQ Internet Index, NASDAQ Q-50 Index, CBOE NASDAQ-100 
BuyWrite Index, NASDAQ China Index, NASDAQ Global Market, NASDAQ Global Select Market, the NASDAQ 
ETF Market, the PORTAL Market and the PORTAL Alliance are service marks of The NASDAQ OMX Group, Inc.

All other trade/service marks are the property of their respective owners.

 
 
 
 
 
 
Cautionary note regarding forward-looking statements

The matters described herein may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities  

Litigation Reform Act of 1995. The NASDAQ OMX Group, Inc. (“NASDAQ OMX”) cautions that these statements are not guarantees of future performance. 

Actual results may differ materially from those expressed or implied in the forward-looking statements. Such forward-looking statements include, but are 

not limited to, projections about our future financial results and statements about the implementation dates and benefits of certain strategic initiatives, 

including the transactions contemplated by NASDAQ’s agreement with the Boston Stock Exchange and the Philadelphia Stock Exchange, and other  

statements that are not historical facts. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX  

control. These factors include, but are not limited to, NASDAQ OMX’s ability to implement its strategic initiatives, economic, political and market  

conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors detailed in NASDAQ’s 

Annual Report on Form 10-K, and other periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release 

any revisions to any forward-looking statements.  

©Copyright 2008, The NASDAQ OMX Group, Inc. All Rights Reserved. 4/08 Q08-0208

 
www.nasdaqomx.com