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National Beverage Corp.

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Employees 1001-5000
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FY2003 Annual Report · National Beverage Corp.
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Tomorrow…
Team National Speaks

Cool & Hot
Brand New Big Flavor

8,365 Feet High 
View from the Mountaintop

Financial Review
The Numbers 
Make the Story

bigFLAVOR

A National Beverage Publication

Strawberr y Watermelon
Raspberr y Lemonade
RedPop
Chillin’ Cherr y Punch
Candy Apple

Grape Strawberr y
Raspberr y
Black Currant
Red Grape Stain

F l a v o

Moon Mist Blue
Wild Blackberr y Rush
Triple Berr y

Cotton Candy
Ruby Red Grapefruit
Strawberr y Banana
Bubble Gum

Peach Fling
Orange Pineapple
Sparkling Orange
Premium Papaya
Mandarin Orange
Mango

Blue Ice
Tiki Blue

Lemonade
Grapefruit
Piña Colada
Pineapple
Diet White Grape

r l i c i o u s !

It’s no wonder National Beverage Corp. has been dubbed ‘America’s
Flavor Choice!’ Kiwi-Strawberry, Pineapple, Rock & Rye, Diet Key Lime
Pie—these are just a few of the unique and delicious flavors included
in our Shasta and Faygo lines of soft drinks. Combined, the two brands
have commanded consumer loyalty for more than 200 years! 
Of course, health-conscious and taste-loving consumers thirst for our
luscious juices and revitalizing flavored and spring water products.
Mandarin Orange Mango, Wild Berr y, Raspberr y, Peach Fling, Premium
Papaya, and Orange Carrot are par t of an assor tment of refreshing
flavors formulated to satisfy the most discriminating palate.
Flavorlicious…National Beverage defined!

Diet Key Lime Pie
Moon Mist
Frosh
Sparkling Lemon-Lime

French Vanilla Cola
Rah-Rah Root Beer
Diet Chocolate Crème
Rock & Rye

Sparkling Cherr y
Black Cherr y
Cranberr y
Tomato
Diet Raspberr y Crème

  T h e r e ’ s   N o   L i m e
  T h e r e ’ s   N o   L i m e
t h e   P r e s e n t
t h e   P r e s e n t
L i k e  
L i k e  

W i t h   O t h e r  
i t h   O t h e r  
  F l a v o r
  F l a v o r
a t u r a l
a l
N a t u r

Na t u ra l l y   F l a v o r e d  
Na t u ra l l y   F l a v o r e d  
  L i m e   So d a
  L i m e   So d a

View

A

from 8,365 feet

Feature Article on Page 10

04 Conversation with Team National An insight into the fun, spirit, 

innovation and future of National Beverage Corp. by Team National.

07 Financial Highlights View and compare highlights from 1999 

through the present.

08 Cool & Hot—Brand New Big Flavor What’s new and exciting? 

From sizzling campaigns to butt-smackin’ fun.

10 View from the Mountaintop Ascend to the peak and exhume the 

enrichment of philosophy at National Beverage Corp.

13 Financials The Numbers Make the Story.

bigFLAVOR

Editor-in-Chief

Nick A. Caporella

Managing Editor

Joseph G. Caporella

Revenue Director

Dean A. McCoy

Publisher

Margaret M. Madden

Copy Editor

Grace A. Keene

Design Director

Cindy B. Gildersleeve

Product Contributing Director

Brent R. Bott

Research Editor

Gregory J. Kwederis

 
 
 
 
 
 
 
 
Laughter is the 

music of the soul ... 

BF: Nick, you and your team

imagine, we agonized about the rev-

other brand can do what we did

seem incredibly excited.

enue reduction that resulted from our

with...’Bad’ Shasta Rita? Our fun-

What’s up?

decision, but I’m pleased that the

flavored lime soda in a BIG 3 liter

growth of our core branded soft

package is novel and sparks a stimulus

drinks, Shasta and Faygo, has more
than offset the decline in allied

for Moms to bring it home, not only

for its trusted Shasta flavor/taste...but

branded volume and revenues.

for a fun-sparked setting at the dinner

NAC: Big flavor! Big news! Big
expectations! We’re doing big things

in spite of a chaotic business climate.

FY2003 was a year of Big Change
for us—a year in which we experi-

enced a metamorp hosis of sorts that

has fueled our passion and reaffirmed

our strategic course. We wandered

I can say without reservation...we are

on track to building growth through new

brand extension development...like

ClearFruit, Shasta Shortz and Frutika.

table. Shasta is unique in the develop-

ment of specialty flavors...Right, Sandy?

SES: That’s for sure. In fact, our 
newly expanded Tiki flavor line and

our French Vanilla Cola, regular and

diet, have put us in great standing 

with our retailers. I will not mention

names here, but we have significantly

‘off-course’ a few years ago and a

BF: Well, you’ve got my atten-

great thing happened...our tough

tion. Tell us a little about these

economy and low-priced allied brand

great new products.

pricing created a re-focus.

We are a sales and marketing company

NAC: Sure. One new product we’re
particularly excited about is Shasta

increased sales in the flavor category

with one of my retailers. So much so,

and needed to be jolted into reality...

Shortz—it’s “made for kids by kids!”

that a giant cola company went from

Our Brands are Our Company.

We developed new great flavors of

number 2 to number 3...with our fla-

We are extremely excited about brand

extension development, new media

marketing creative and bold packag-

ing for new products. This is the first

time in our existence that so much

potential existed at the start of a new

fiscal year’s first quarter.

behind all of this?

NAC: Sometimes choices are made
for the short term...that is, revenues

Shasta, put them in 8-oz cans with

vors taking the number 2 position. This

‘cool’ graphics and developed a

was a win/win for everyone except

‘fridge’ pack just for kids. Brian was

that cola company.

out there ‘pounding the pavement’

introducing Shortz to national retail

accounts before we even began pro-

I am really anxious to see how our

Frutika is doing in the test market.

duction. How are sales of Shasta

BF: What’s Frutika?

Shortz doing with regard to your

MJB: Frutika is a fantastic fruit nectar
product that we created ‘from scratch’

BMG: Nick, I can’t even begin to 
tell you how much fun we’ve had with

and totally developed within the past

six months. We have eight delicious

the Shortz project and how happy I

flavors with levels of sweetness and

BF: What was the catalyst

expectations, Brian?

come easier through a method and 

am with preliminary results. My own

viscosity formulated to appeal to the

so it becomes okay to do...after all, 

kids love the pair of ‘shorts’ on the

Hispanic market. Instead of packaging

we have to do more volume, right?

cans, not to mention the shorts ‘color-

Frutika in cans, as most nectars are

Shockingly, a wake-up call can come in

the middle of an afternoon...Right, Joe?

ing book’ inside the carton and the fun

sold, we sell Frutika in convenient plas-

website at www.shastashortz.com.

tic bottles with bold and appealing

We’re already receiving significant

graphics. This package was made for

JGC: Absolutely. Nick is correct

repeat orders from some large national

the single-serve, cold box consumer.

that FY2003 was a special

chains and I’m proud to say that

We are currently test-marketing Frutika

year, in spite of some obstacles.

Shortz is currently exceeding our

in Chicago and will hopefully begin

I’m confident we made the correct

expectations.

decision to walk away from large

retail allied branded (private label)

business. Margins on these products

were already at our minimum accept-

able level and the retailers involved

were hammering us to reduce our

pricing even further. As you can

MJB: Nick, let me interject by talking
about how well-received Shortz has

been by the large regional accounts 

in southern California that I’ve been

distribution in Miami and California,

locations that contain large Hispanic

populations. Nick, I understand that

you’ve been working on some creative

marketing for Frutika.

calling on. I can’t wait until both

Shasta Shortz and Frutika are fully

NAC: Frutika is such a great product
that we need to do all we can to boost

integrated into our system. And what

consumer awareness. We’ve developed

Tomorrow ...

Team National Speaks

Big Flavor recently chatted with Nick Caporella (NAC), 
Chairman and CEO of National Beverage Corp., along with 

other key National Beverage team members: Joe Caporella 

(JGC), President of National Beverage Corp.; Stan Sheridan 

(SMS), President of Faygo Beverages; Sandy Salzberg (SES),

President of Shasta, Inc.; Mike Bahr (MJB), EVP of Shasta West 

and Brian Gaggin (BMG), EVP of National Retail Brands.

04 CONVERSATION WITH TEAM NATIONAL

NATIONAL BEVERAGE CORP. 05

May 3,

2003

$500.4

17.6

.96

79.8

2.4x

218.2

1.5

143.3

Fiscal Year Ended

April 27, April 28, April 29, May 1,

2002

2001

2000

1999

$502.8

$480.4

$426.3

$402.1

16.6

.91

70.2

15.0

.82

62.4

13.6

.74

54.9

13.2

.71

57.5

2.3x

2.1x

1.9x

2.2x

205.7

11.0

125.7

203.9

24.1

108.5

197.8

180.4

33.9

93.7

40.3

82.0

derovalfyllarut

a

n

retawgnilkraps

egareveb

television commercials, billboards and

already love these recent diet offer-

operations of our company for the 

(dollars in millions, except per share amounts)

Highlights

point-of-sale material that are absolute

ings. Additionally, new ads focus on

last decade, particularly with regard 

attention-getters! They are different, a

our top-selling 20-ounce single-serve

to sales functions, and I am proud to

little ‘over the top’, but mostly fun and

bottles and the most requested Faygo

have witnessed his maturity into a 

designed to get our target audience,

drink, RedPop. As an aside, the entire

seasoned and astute leader. He has

males in the age group of 20-35, to

Faygo family was recently honored 

assumed additional responsibilities 

try this great beverage.

to commemorate our commitment to

all across the ‘corporate front’.

BF: It sounds like you have

really stepped up your market-

ing efforts.

NAC: This is a huge part of the
‘metamorphosis’ that I mentioned 

our Detroit home by unveiling a new

façade of our bottling facility. Faygo

moved into this facility in 1935, 

28 years after Faygo was founded. 

Our dedication ceremony became a

media event and was well-attended 

BF: Congratulations, Joe. It

sounds like you have a lot of

work to do.

JGC: Well, I am so grateful to Nick,
the Board of Directors and all of Team

earlier. It’s been a fun and rewarding

by city and state dignitaries and loyal

National for the confidence and trust

experience to lead our creative efforts
in new marketing and media initia-

tives. Whether working on an ‘edgy’

television commercial for Faygo or a

media blitz to introduce Frutika to the

Chicago test market, the ‘flavor’ of 

our company certainly shines through.

Faygo fans.

BF: Nick, you speak of Team

National with a genuine devo-

tion...how so?

NAC: The success of National
Beverage rests completely with our 

they have placed in me. It’s wonderful
to be part of this great company and 

I am committed to magnify National

Beverage’s success. Stan, Mike, Sandy,

Brian and I, and all of our other

National Beverage team members, 

are proud of our accomplishments 

I can’t tell you how much I enjoyed

talented, determined and loyal team.

and have set challenging targets to

helping to create the cartoon and 

We are so fortunate that we have

create an exciting future. Isn’t that

butt-smackin’ lyrics for our Shasta

numerous employees that have been

what an encore is about?

Shortz radio commercial. Shortz

with the National Beverage family for

dynamic packaging motivated us to

come up with energetic and creative

publicity. And just wait until you see

the Frutika ads!

BF: Based on your level of

excitement, it’s going to be

hard to wait! Now, you also

mentioned marketing for

Faygo. Can Stan fill us in with

what’s happening with our

favorite Midwestern brand?

SMS: Well, in addition to the televi-
sion ad that Nick mentioned, we’ve

had success with radio and print ads

that tout our newest flavors—Diet Key

Lime Pie and Diet Coconut Cream Pie.

We try to introduce at least two new

flavors every year, and consumers 

06 CONVERSATION WITH TEAM NATIONAL

decades. Our people give their all
to make our company ‘great’. An
integral part of my philosophy and

recipe for success is to acknowledge

employees that have done outstanding

BF: Well, your company and 

its people are quite impressive.

Nick, can you sum up your

thoughts on National Beverage

Corp.’s prospects.

jobs. Some of the individuals that

received special recognition this year

NAC: National Beverage is at the
cusp of a new launch. Our metamor-

were Sandy Salzberg, who was ele-

phosis also includes flight...maybe 

vated to the position of President at

our new wings will take us to heights

Shasta, Inc. and Bill Phillips, who was

before now unachievable.

recently made President of National

BevPak, the company responsible for

all Shasta manufacturing operations.

With talent and passion to navigate

with—and our brands and balance

sheet as fuel...I promise that the thrill

Another strategic decision for our com-

of the trip will equal the magic of 

pany was made in September, when

the destination.

our Board of Directors named my son,

Joe, President of National Beverage.

Joe has been involved in the day-to-day

Step aboard and come along...

Net Sales

Net Income

Net Income per Share—Basic

Working Capital

Current Ratio

Total Assets

Total Debt

Total Equity

Where Beverages Are Sold
in the U.S.

Volume
Cases(1)  % of Total

Supermarket
Fountain/Restaurant
Vending 
Mass Merchandiser/
Supercenter/Drug

Convenience/Gas
Warehouse Club

3,840
2,320
1,730

1,010
700
500

38%
23%
17%

10%
7%
5%

Total

10,100

100%

(1) in millions of 192 oz. cases

Source: Beverage Digest/Fact Book 2003

National Beverage’s ‘Hybrid Distribution
System’ is positioned to serve multiple
channels within a diverse industry.

BRAND NEW BIG FLAVOR

What’s  so cool that  kids  everywhere  are  asking  for  it?  What’s Hot enough  to  inspire  an  advertising
campaign that sizzles? The answers to both questions are found in big new and exciting products from
National Beverage!

cool…Kids of all ages love the bold graphics, delicious flavors and ideal size of Shasta Shortz. ‘Short’ 

8-ounce  cans  contain  just  enough  Bubble  Gum,  Red  Grape  Stain,  Cotton  Candy,  Camo  Orange  Crème,

Rah-Rah Root Beer and Chillin’ Cherry Punch flavored soft drinks to quench a kid’s thirst for butt-smackin’

taste and fun.

Hot…Warm beaches, zesty foods, and the sweet and rich flavor of Frutika nectars appeal to the fast-

growing  Hispanic  population.  Consumers  love  the  pleasing  ‘mouth-feel’  and  luscious  flavors  (Pear,

Peach, Mango, Guava, Apricot, Papaya, Strawberry-Banana and Pineapple-Coconut) of Frutika. Also,

a hot and innovative advertising campaign that includes ‘unconventional’ television commercials, radio

ads and billboards is capturing attention in various test markets. Preliminary results show that Frutika,

in its convenient 12-oz plastic bottle, is a ‘hit’ with both traditional nectar drinkers and a new generation

of nectar lovers.

Made by a kid...
for a kid!

®

Cool &Hot

Brand New Big Flavor

Providing Big Flavor for EVERYONE…that’s what we do best at National Beverage.
Moms, teens, kids…even those with dietary restrictions…are devoted to great-tasting

08 COOL & HOT

National  Beverage  products.  From  the  time-tested  flavor  of  Faygo  RedPop to  the

brand  new,  big  flavor  of  Frutika  Strawberry-Banana, National  Beverage  is America’s

Flavor Choice!

NATIONAL BEVERAGE CORP. 09

We at National Beverage
are absolutely dedicated to the theory (our

philosophy) that at the very core of each

result achieved...lives the inspiration of the

challenge...to which we were once committed.

“These are not trite words or a political 

mission statement to stare at, but a true and

honest description of our Coat of Arms,”

stated Joe Caporella, President of National

Beverage Corp.

“Each strategic move or simple proposal 

has been confronted by our philosophy and

executed mentally until it survives or dies.

The ones that survive become commitments

attested to by our income statement and bal-
ance sheet,” continued the smiling president.

“These past couple of years of watching

businesses struggle in this tough economy

really heightens my commitment to our 

philosophy,” boasts Bill Phillips, chief of

View Does challenge inspire one 

from 8,365 feet

A

to ‘simulate’ a previously untried
task...until it becomes a routine
result? We believe it does!

to realize how tough and smart one has

to be...to continuously ‘outdo’ your pre-

vious achievements. I don’t care who

you are, it is an impossible challenge

to have a mandate to continuously

succeed. Now...add to this man-

date...’that you will succeed in any

undertaking, with any business,

regardless of the atmosphere 

at the time’! If that is called the 

‘challenge of challenges’...well, I am truly

blessed to have a mentor who throughout 

his life has been the master of response to

challenge...my best friend—my father,” 

Joe Caporella stated.

“Team National is a rare and special group

of people! The passion for what we do can-

not be ignited with a paycheck. We are

cocooned within a philosophy that is a pro-

jectile aimed at our target...its thrust pro-

vided by the challenge of our goals. Our

commitment to stay the course is fueled by

the fact that we limit ourselves to only one

choice...the choice to succeed. We get paid

to feel good...everything else Team National

does is...by instinct,” Joe concluded, beam-

ing with a glow of pride!

National Beverage’s manufacturing opera-

tions. “The corruption, failures and punishing

regulations were the result of a great boom

period when ‘short-term results’ prioritized

all other strategic thinking. We, the leader-

ship of Team National, make and made

the ‘right’ decisions for the year or years to

come. Those decisions that were made for
the next quarter only, are being read about

in the Journal...in the obituary column,” con-

tinued Phillips. “I was here when National

acquired Shasta. I lived this story...I witnessed

firsthand how a profound philosophy rewards

...not just by survival, but with humbling pride

and respect,” Phillips concluded with his 

contagious sparkle.

“I, too, reflect with deep appreciation the 

discipline it takes to do what National

Beverage did. If one applied reasonable

logic to the events existing at the time of

birth and followed closely the incubation

years—the outcome was nearly miraculous,”

stated the CEO of a packaging vendor 

who has supplied National Beverage over

the years.

“Most who come into contact with me...know

that I truly admire the man who started this

company. It goes without saying that I love

my father, but as I mature through my expe-

riences and grow as a man...I have come 

10 VIEW FROM THE MOUNTAINTOP

NATIONAL BEVERAGE CORP. 11

Introducing La Croix. The sparkling flirtation of fruit and water. Light. 

Refreshing. Naturally flavored with Lemon, Lime, Berry, Cran Raspberry, Orange or Pure. 

No Calories. No Artificial Sweeteners. No Sodium.

The Numbers 
Make the Story

14   Selected Financial Data

15   Management’s Discussion and Analysis of 

Financial Condition and Results of Operations

18   Consolidated Balance Sheets

19   Consolidated Statements of Income

20   Consolidated Statements of Shareholders’ Equity

21   Consolidated Statements of Cash Flows

22   Notes to Consolidated Financial Statements

27   Report of Independent Certified Public

Accountants

28   Market Information

NATIONAL BEVERAGE CORP. 13

Selected Financial Data

(In thousands, except per share amounts)

Statement of Income Data:
Net sales

Cost of sales

Gross profit

Selling, general and administrative expenses

Interest expense

Other income—net

Income before income taxes

Provision for income taxes

Net income

Net income per share(2):

Basic

Diluted

Balance Sheet Data:
Working capital

Property—net

Total assets

Long-term debt

Deferred income taxes

Shareholders’ equity

Fiscal Year Ended

May 3,

2003(1)

April 27,
2002

April 28,
2001

April 29,
2000

May 1,
1999

$500,430

$502,778

$480,415

$426,269

$402,108

335,457

339,041

323,743

286,245

268,844

164,973

136,902

316

706

28,461

10,872

163,737

156,672

140,024

133,264

136,925

131,852

120,104

110,246

857

867

26,822

10,270

2,110

1,506

24,216

9,236

2,789

4,754

21,885

8,302

3,304

1,323

21,037

7,868

$ 17,589

$ 16,552

$ 14,980

$ 13,583

$ 13,169

$

.96

.92

$

$

.91

.87

$

.82

.80

$

.74

.71

.71

.68

$ 79,785

$ 70,164

$ 62,444

$ 54,907

$ 57,504

60,432

218,195

300

14,843

143,292

60,658

62,215

62,430

56,103

205,685

203,868

197,754

180,404

10,981

12,072

24,136

10,208

125,677

108,488

33,933

8,011

93,686

40,267

8,344

82,005

(1) Fiscal 2003 consisted of 53 weeks.
(2) Basic net income per share is computed by dividing earnings applicable to common shares by the weighted average number of shares outstanding. Diluted net income per share

includes the dilutive effect of stock options.

14 NATIONAL BEVERAGE CORP.

Management’s Discussion and Analysis of Financial Condition 

and Results of Operations

Overview

Results of Operations

National Beverage Corp. develops, manufactures, markets and distributes

Net Sales

a complete portfolio of quality non-alcoholic beverage products throughout

Net sales for fiscal 2003 were relatively flat when compared to fiscal 2002.

the United States. Incorporated in Delaware in 1985, National Beverage

Beginning in the latter part of fiscal 2002, we implemented a strategy to

Corp. is a holding company for various operating subsidiaries. When used

grow our branded portfolio of products with less emphasis placed on lower

in this report, the terms “we,” “us,” “our,” “Company” and “National

margin allied branded soft drink products. During fiscal 2003, growth of

Beverage” mean National Beverage Corp. and its subsidiaries.

our flagship soft drink brands, Shasta and Faygo, mitigated the reduction

Our lines of multi-flavored soft drinks, including those of our flagship
brands, Shasta(cid:2) and Faygo(cid:2), emphasize distinctive flavor variety. In addi-
tion, we offer an assortment of premium beverages geared toward the
health-conscious consumer, including Everfresh(cid:2), Home Juice(cid:2), and Mr. Pure(cid:2)
100% juice and juice-based products; and LaCROIX(cid:2), Mt. Shasta(cid:3), Crystal
Bay(cid:2) and ClearFruit(cid:2) flavored and spring water products. We also produce
specialty products, including VooDoo Rain(cid:2), a line of alternative bever-
ages geared toward young consumers, Ohana(cid:2) fruit-flavored drinks and
St. Nick’s(cid:2) holiday soft drinks. Substantially all of our brands are produced
in 14 manufacturing facilities that are strategically located in major metro-

politan markets throughout the continental United States. To a lesser extent,

we develop and produce soft drinks for retail grocery chains, warehouse

clubs, mass-merchandisers and wholesalers (“allied brands”) as well as soft

drinks for other beverage companies.

Our Company’s strategy emphasizes the growth of our branded prod-

ucts by offering a beverage portfolio of proprietary flavors; by supporting

the franchise value of regional brands; by developing and acquiring inno-

vative products tailored toward healthy lifestyles; and by appealing to the

“quality-price” sensitivity factor of the family consumer. We believe that 

the “regional share dynamics” of our brands possess consumer loyalty

in our allied branded business.

Net sales for fiscal 2002 increased approximately $22.4 million, or

4.7%, to $502.8 million. This sales growth was due primarily to increased

pricing in certain markets, increased volume of National Beverage’s

branded soft drinks, and sales of the Ritz and Crystal Bay brands 

acquired in September 2000. This improvement was partially offset by

changes in product mix and the elimination of certain lower margin allied

branded business.

Gross Profit

Gross profit approximated 33.0% of net sales for fiscal 2003 and 32.6%

for fiscal 2002. This improvement was due to an increase in higher margin

business and a reduction in fixed manufacturing costs related to the phase

out of two less efficient leased production facilities. These improvements

were partially offset by increases in certain raw material costs.

Gross profit for fiscal 2002, which approximated 32.6% of net sales,

increased 4.5%, to $163.7 million. Gross profit was favorably affected by

the improved pricing mentioned above and the effect of volume growth on

fixed manufacturing costs, partially offset by increased costs and changes

in product mix.

within local markets and generate more aggressive retailer sponsored

Selling, General and Administrative Expenses

promotional activities.

Selling, general and administrative expenses increased as a percentage 

Over the last several years, we have focused on increasing penetration

of net sales to 27.4% for fiscal 2003 compared to 27.2% of net sales for

of our brands in the convenience channel through Company-owned and

fiscal 2002. The increase as a percentage of net sales was due to higher

independent distributors. The convenience channel is composed of con-

selling and distribution expenses related to changes in product and distri-

venience stores, gas stations and other smaller “up-and-down-the-street”

bution mix.

accounts. Because of the higher retail prices and margins that typically

Selling, general and administrative expenses for fiscal 2002 were

prevail, we have undertaken specific measures to expand distribution in

$136.9 million or 27.2% of net sales compared to $131.9 million or

this channel. These include development of products specifically targeted 
to this market, such as VooDoo Rain, ClearFruit, Everfresh, Mr. Pure, Ritz(cid:2)
and Crystal Bay. Additionally, we have created proprietary and specialized

27.4% of net sales for fiscal 2001. The dollar increase was primarily due

to higher distribution and selling costs related to increased sales volume.

The decline as a percent of net sales reflects the effect of higher volume 

packaging for these products with distinctive graphics. We intend to con-

on fixed expenses.

tinue our focus on enhancing growth in the convenience channel through

both specialized packaging and innovative product development.

Beverage industry sales are seasonal with the highest volume typically

realized during the summer months. Additionally, our operating results 

are subject to numerous factors, including fluctuations in the costs of raw

materials, changes in consumer preference for beverage products and

competitive pricing in the marketplace.

Interest Expense and Other Income—Net

Fiscal 2003 and 2002 interest expense decreased $541,000 and $1.3

million, respectively, due to a reduction in average outstanding debt and

interest rates. Other income includes interest income of $816,000 for fiscal

2003, $1.1 million for fiscal 2002, and $1.6 million for fiscal 2001. The

decline in interest income is due to a reduction in investment yields.

NATIONAL BEVERAGE CORP. 15

Management’s Discussion and Analysis of Financial Condition 

and Results of Operations

Income Taxes

and accrued liabilities increased as a result of the sales growth while the

Our effective tax rate was approximately 38.2% for fiscal 2003, 38.3% 

decline in accounts payable was related to the timing of certain vendor

for fiscal 2002, and 38.1% for fiscal 2001. The difference between the

payments. At April 27, 2002, the current ratio was 2.3 to 1 compared to

effective rate and the federal statutory rate of 35% was primarily due to 

2.1 to 1 for the prior year.

the effects of state income taxes and other nondeductible expenses. See

Note 8 of Notes to Consolidated Financial Statements.

Liquidity and Financial Condition

Capital Resources

Liquidity

We periodically evaluate capital projects designed to expand capacity and

improve efficiency at our manufacturing facilities. We presently have no

material commitments for capital expenditures and expect that fiscal 2004

capital expenditures will be comparable to fiscal 2003.

Our current sources of capital are cash flow from operations and borrow-

In January 1998, the Board of Directors authorized the purchase of up

ings under existing credit facilities. We maintain unsecured revolving credit

to 800,000 shares of National Beverage common stock. In fiscal 2003 and

facilities aggregating $45 million of which approximately $42 million was

2002, we purchased 18,250 shares and 23,900 shares, respectively, and

available for future borrowings at May 3, 2003. We believe that existing

aggregate shares purchased since January 1998 were 484,060.

capital resources are sufficient to meet our capital requirements and those

Pursuant to a management agreement, we incurred a fee to Corporate

of the parent company for the foreseeable future.

Management Advisors, Inc. (“CMA”) of approximately $5.0 million for

Cash Flows

During fiscal 2003, we generated cash of $36.0 million from operating

activities, which was partially offset by $8.6 million expended for investing

activities and $9.7 million expended for financing activities. Cash provided

by operating activities for fiscal 2003 increased $12.6 million compared 

fiscal 2003, $5.0 million for fiscal 2002, and $4.8 million for fiscal 2001.

At May 3, 2003, we owed $1.3 million to CMA for unpaid fees. See 

Note 7 of Notes to Consolidated Financial Statements.

Changes in Accounting Standards

to fiscal 2002 primarily due to an increase in cash provided by net income

We adopted Statement of Financial Accounting Standards (“SFAS”) No. 144

and a reduction in net working capital requirements. Cash used in invest-

“Accounting for the Impairment or Disposal of Long-Lived Assets” during

ing activities increased $1.5 million due to an increase in property additions

the first quarter of fiscal 2003. The adoption of SFAS No. 144 did not

while cash used in financing activities decreased $3.6 million primarily 

have a material impact on our financial position or operating results.

due to a reduction in net debt repayments.

We adopted SFAS No. 148 “Accounting for Stock-Based Compensation

During fiscal 2002, National Beverage generated cash of $23.4 million

—Transition and Disclosure” during the fourth quarter of fiscal 2003. This

from operating activities, which was partially offset by $7.1 million expended

statement amends the disclosure requirements of SFAS No. 123 and pro-

for investing activities and $13.2 million expended for financing activities.

vides alternative methods of transition for a voluntary change to the fair

Cash provided by operating activities for fiscal 2002 increased $1.9 million

value based method of accounting for stock-based employee compensation.

compared to fiscal 2001 primarily due to an increase in cash provided by

The adoption of SFAS No. 148 did not have a material impact on our

net income and other liabilities. Cash used in investing activities decreased

financial position or operating results.

$2.9 million due to a decline in cash used for acquisitions while cash used

in financing activities increased $2.9 million primarily due to an increase

Critical Accounting Policies

in net debt repayments.

Financial Position

The preparation of financial statements in conformity with generally

accepted accounting principles requires management to make estimates

During fiscal 2003, our working capital increased $9.6 million to $79.8

and assumptions that affect the amounts reported in the financial state-

million from $70.2 million primarily due to cash generated from operations.

ments and accompanying notes. Although these estimates are based on

The decrease in inventory is related to a reduction in allied branded inven-

management’s knowledge of current events and actions it may undertake 

tory and the decrease in prepaid and other is partly due to a decline in

in the future, they may ultimately differ from actual results. We believe that

income tax refund receivables. The accounts payable increase was related

the critical accounting policies described in the following paragraphs affect

to the timing of certain vendor payments. At May 3, 2003, the current

the most significant estimates and assumptions used in the preparation of

ratio was 2.4 to 1 compared to 2.3 to 1 for the prior year.

our consolidated financial statements. For these policies, we caution that

During fiscal 2002, our working capital improved to $70.2 million from

future events rarely develop exactly as estimated, and the best estimates

$62.4 million primarily due to cash generated from operations, an increase

routinely require adjustment.

in current assets, and a reduction in accounts payable. Trade receivables

16 NATIONAL BEVERAGE CORP.

(continued)

Credit Risk

Commission and other reports to our stockholders. Certain statements

We sell products to a variety of customers and extend credit based on an

including, without limitation, statements containing the words “believes,”

evaluation of the customer’s financial condition, generally without requiring

“anticipates,” “intends,” “expects,” and “estimates” constitute “forward-

collateral. Exposure to losses on receivables varies by customer principally

looking statements” and involve known and unknown risk, uncertainties

due to the financial condition of each customer. We monitor our exposure

and other factors that may cause the actual results, performance or achieve-

to credit losses and maintain allowances for anticipated losses.

ments of our Company to be materially different from any future results,

Impairment of Long-Lived Assets

All long-lived assets, excluding goodwill and intangible assets not subject

to amortization, are evaluated for impairment on the basis of undiscounted

cash flows whenever events or changes in circumstances indicate that the

carrying amount of an asset may not be recoverable. An impaired asset 

is written down to its estimated fair market value based on the best infor-

mation available. Estimated fair market value is generally measured by

discounting future cash flows. Goodwill and intangible assets not subject 

to amortization are evaluated for impairment annually or sooner in accord-

ance with SFAS No. 142 and an impairment loss is recognized if the

carrying amount is greater than its fair value.

Income Taxes

performance or achievements expressed or implied by such forward-looking

statements. Such factors include, but are not limited to, the following: general

economic and business conditions; pricing of competitive products; success

in acquiring other beverage businesses; success of new product and flavor

introductions; fluctuations in the costs of raw materials; our ability to

increase prices; continued retailer support for our products; changes in

consumer preferences; success of implementing business strategies; changes

in business strategy or development plans; government regulations; regional

weather conditions; and other factors referenced in this Annual Report. We

disclaim an obligation to update any such factors or to publicly announce

the results of any revisions to any forward-looking statements contained

herein to reflect future events or developments.

Our effective income tax rate and the tax bases of assets and liabilities are

Quantitative and Qualitative Disclosures About Market Risk

based on estimates of taxes which will ultimately be payable. Deferred taxes

are recorded to give recognition to temporary differences between the tax

bases of assets or liabilities and their reported amounts in the financial

statements. Valuation allowances are established when it is deemed, more

likely than not, that the benefit of deferred tax assets will not be realized.

Commodities

We purchase various raw materials, including aluminum cans, plastic

bottles, high fructose corn syrup, and various juice concentrates, prices

of which fluctuate based on commodity market conditions. Our ability to

recover increased costs through higher pricing may be limited by the com-

Insurance Programs

petitive environment in which we operate.

We maintain self-insured and deductible programs for certain liability,

medical and workers’ compensation exposures. Accordingly, we accrue 

for known claims and estimated incurred but not reported claims not other-

wise covered by insurance, based on actuarial assumptions and historical

claims experience.

Forward-Looking Statements

Interest Rates

At the end of fiscal 2003, we had $1,450,000 of floating-rate term-debt

outstanding. If the interest rate changed by 100 basis points (1%), interest

expense for fiscal 2003 would have changed by approximately $60,000.

Because of our limited exposure to interest rate movements, we do not

utilize interest rate swaps or other interest rate hedging products.

Our investment portfolio is comprised of highly liquid securities consist-

National Beverage and its representatives may from time to time make

ing primarily of short-term money market instruments, the yields of which

written or oral statements that are “forward-looking” within the meaning 

fluctuate based largely on short-term Treasury rates. If the yield of these

of the Private Securities Litigation Reform Act of 1995, including statements

instruments had changed by 100 basis points (1%), interest income for

contained in this Annual Report, filings with the Securities and Exchange

fiscal 2003 would have changed by approximately $500,000.

NATIONAL BEVERAGE CORP. 17

Consolidated Balance Sheets
As of May 3, 2003 and April 27, 2002

(In thousands, except share amounts)

Assets
Current assets:

Cash and equivalents

Trade receivables—net of allowances of $562 (2003) and $593 (2002)

Inventories

Deferred income taxes

Prepaid and other

Total current assets

Property—net

Goodwill

Intangible assets—net

Other assets

Liabilities and Shareholders’ Equity
Current liabilities:

Accounts payable

Accrued liabilities

Income taxes payable

Current maturities of long-term debt

Total current liabilities

Long-term debt

Deferred income taxes

Other liabilities

Shareholders’ equity:

Preferred stock, 7% cumulative, $1 par value, aggregate liquidation preference of 

$15,000—1,000,000 shares authorized; 150,000 shares issued; no shares outstanding

Common stock, $.01 par value—authorized 50,000,000 shares; issued 22,250,202 shares (2003) 

and 22,209,312 shares (2002); outstanding 18,235,418 shares (2003) and 18,212,778 shares (2002)

Additional paid-in capital

Retained earnings

Treasury stock—at cost:

Preferred stock—150,000 shares

Common stock—4,014,784 shares (2003) and 3,996,534 shares (2002)

Total shareholders’ equity

See accompanying Notes to Consolidated Financial Statements.

2003

2002

$ 60,334

$ 42,646

41,031

28,695

1,678

4,685

42,955

31,040

1,616

5,621

136,423

123,878

60,432

13,145

2,011

6,184

60,658

13,145

2,043

5,961

$218,195

$205,685

$ 34,969

$ 30,819

18,657

1,862

1,150

56,638

300

14,843

3,122

150

223

21,020

1,875

—

53,714

10,981

12,072

3,241

150

222

16,818

143,846

16,526

126,257

(5,100)

(12,645)

(5,100)

(12,378)

143,292

125,677

$218,195

$205,685

18 NATIONAL BEVERAGE CORP.

Consolidated Statements of Income
For the Fiscal Years Ended May 3, 2003, April 27, 2002 and April 28, 2001

(In thousands, except per share amounts)

Net sales

Cost of sales

Gross profit

Selling, general and administrative expenses

Interest expense

Other income—net

Income before income taxes

Provision for income taxes

Net income

Net income per share—

Basic

Diluted

Average common shares outstanding—

Basic

Diluted

See accompanying Notes to Consolidated Financial Statements.

2003

2002

2001

$500,430

$502,778

$480,415

335,457

339,041

323,743

164,973

136,902

316

706

28,461

10,872

163,737

156,672

136,925

131,852

857

867

26,822

10,270

2,110

1,506

24,216

9,236

$ 17,589

$ 16,552

$ 14,980

$

$

.96

.92

$

$

.91

.87

$

$

.82

.80

18,400

19,060

18,212

18,992

18,160

18,840

NATIONAL BEVERAGE CORP. 19

Consolidated Statements of Shareholders’ Equity
For the Fiscal Years Ended May 3, 2003, April 27, 2002 and April 28, 2001

(In thousands, except share amounts)

Preferred Stock
Beginning and end of year

Common Stock
Beginning of year

Stock options exercised

End of year

Additional Paid-In Capital
Beginning of year

Stock options exercised

End of year

Retained Earnings
Beginning of year

Net income

End of year

Treasury Stock—Preferred
Beginning and end of year

Treasury Stock—Common
Beginning of year

Purchase of common stock

End of year

Total Shareholders’ Equity

See accompanying Notes to Consolidated Financial Statements.

2003

2002

2001

Shares

Amount

Shares

Amount

Shares

Amount

150,000

$

150

150,000

$

150

150,000

$

150

22,209,312

40,890

22,250,202

222

1

223

22,134,612

221

22,117,332

74,700

1

17,280

22,209,312

222

22,134,612

221

—

221

16,526

292

16,818

126,257

17,589

143,846

15,638

888

16,526

109,705

16,552

126,257

15,556

82

15,638

94,725

14,980

109,705

150,000

(5,100)

150,000

(5,100)

150,000

(5,100)

3,996,534

(12,378)

3,972,634

(12,126)

3,939,034

(11,866)

18,250

(267)

23,900

(252)

33,600

(260)

4,014,784

(12,645)

3,996,534

(12,378)

3,972,634

(12,126)

$143,292

$125,677

$108,488

20 NATIONAL BEVERAGE CORP.

Consolidated Statements of Cash Flows
For the Fiscal Years Ended May 3, 2003, April 27, 2002 and April 28, 2001

(In thousands)

Operating Activities:
Net income

Adjustments to reconcile net income to net cash provided by (used in) operating activities:

Depreciation and amortization

Deferred income tax provision

Loss on sale of assets

Changes in assets and liabilities, net of acquisitions:

Trade receivables

Inventories

Prepaid and other assets

Accounts payable

Accrued and other liabilities, net

Net cash provided by operating activities

Investing Activities:
Property additions

Proceeds from sale of assets

Acquisitions, net of cash acquired

Net cash used in investing activities

Financing Activities:
Debt repayments

Borrowings (payments) on line of credit, net

Purchase of common stock

Proceeds from stock options exercised

Net cash used in financing activities

Net Increase in Cash and Equivalents
Cash and Equivalents—Beginning of Year

Cash and Equivalents—End of Year

Other Cash Flow Information:
Interest paid

Income taxes paid

See accompanying Notes to Consolidated Financial Statements.

2003

2002

2001

$17,589

$ 16,552

$ 14,980

11,319

2,709

110

1,924

2,345

(1,834)

4,150

(2,324)

11,750

11,739

1,581

203

2,329

95

(1,887)

(1,948)

707

(2,180)

(6,832)

3,463

786

(4,002)

92

(2,604)

35,988

23,357

21,467

(8,936)

(7,162)

(6,049)

312

—

72

—

28

(3,979)

(8,624)

(7,090)

(10,000)

(9,531)

—

(267)

122

(9,155)

(4,000)

(252)

161

(9,106)

(1,000)

(260)

42

(9,676)

(13,246)

(10,324)

17,688

42,646

3,021

1,143

39,625

38,482

$60,334

$ 42,646

$ 39,625

$

336

$

935

$ 2,450

7,863

6,671

10,616

NATIONAL BEVERAGE CORP. 21

Notes to Consolidated Financial Statements

1. Significant Accounting Policies

Impairment of Long-Lived Assets

Organization

National Beverage Corp. develops, manufactures, markets and distributes

a complete portfolio of multi-flavored soft drinks, juice drinks, water and

specialty beverages throughout the United States. Incorporated in Delaware

in 1985, National Beverage Corp. is a holding company for various oper-

ating subsidiaries. When used in this report, the terms “we,” “us,” “our,”

“Company” and “National Beverage” mean National Beverage Corp. and

its subsidiaries.

Basis of Presentation

The consolidated financial statements include the accounts of the Company

and all subsidiaries. All significant intercompany balances have been elim-

inated. Our fiscal year ends the Saturday closest to April 30th and, as a

result, a 53rd week is added every five or six years. Fiscal 2003 consists 

of 53 weeks while fiscal 2002 and fiscal 2001 consist of 52 weeks.

Cash and Equivalents

All long-lived assets, excluding goodwill and intangible assets not subject

to amortization, are evaluated for impairment on the basis of undiscounted

cash flows whenever events or changes in circumstances indicate that the

carrying amount of an asset may not be recoverable. An impaired asset 

is written down to its estimated fair market value based on the best infor-

mation available. Estimated fair market value is generally measured by

discounting future cash flows. Goodwill and intangible assets not subject 

to amortization are evaluated for impairment annually or sooner in accord-

ance with SFAS No. 142 and an impairment loss is recognized if the

carrying amount is greater than its fair value.

Income Taxes

Our effective income tax rate and the tax bases of assets and liabilities are

based on estimates of taxes which will ultimately be payable. Deferred taxes

are recorded to give recognition to temporary differences between the tax

bases of assets or liabilities and their reported amounts in the financial

statements. Valuation allowances are established when it is deemed, more

Cash and equivalents are comprised of cash and highly liquid securities

likely than not, that the benefit of deferred tax assets will not be realized.

(consisting primarily of short-term money-market investments) with an origi-

nal maturity or redemption option of three months or less.

Changes in Accounting Standards

Insurance Programs

We maintain self-insured and deductible programs for certain liability,

medical and workers’ compensation exposures. Accordingly, we accrue 

We adopted Statement of Financial Accounting Standards (“SFAS”) No. 144

for known claims and estimated incurred but not reported claims not other-

“Accounting for the Impairment or Disposal of Long-Lived Assets” during

wise covered by insurance, based on actuarial assumptions and historical

the first quarter of fiscal 2003. The adoption of SFAS No. 144 did not have

claims experience.

a material impact on our financial position or operating results.

We adopted SFAS No. 148 “Accounting for Stock-Based Compensation

—Transition and Disclosure” during the fourth quarter of fiscal 2003. This

statement amends the disclosure requirements of SFAS No. 123 and pro-

vides alternative methods of transition for a voluntary change to the fair

value based method of accounting for stock-based employee compensation.

The adoption of SFAS No. 148 did not have a material impact on our

financial position or operating results.

Credit Risk

We sell products to a variety of customers and extend credit based on an

evaluation of the customer’s financial condition, generally without requiring

collateral. Exposure to losses on receivables varies by customer principally

due to the financial condition of each customer. We monitor our exposure

to credit losses and maintain allowances for anticipated losses. At May 3,

2003 and April 27, 2002, we did not have any customers that comprised

Inventories

Inventories are stated at the lower of first-in, first-out cost or market. Inven-

tories at May 3, 2003 are comprised of finished goods of $16,288,000

and raw materials of $12,407,000. Inventories at April 27, 2002 are

comprised of finished goods of $17,531,000 and raw materials of

$13,509,000.

Marketing Costs

We are involved in a variety of marketing programs, including cooperative

advertising programs with customers, which advertise and promote our

products to consumers. Marketing costs are expensed when incurred, except

for prepaid advertising and production costs of future media advertising.

Total marketing costs, which are included in selling, general and adminis-

trative expenses, were $39.4 million in fiscal 2003, $40.3 million in fiscal

2002, and $39.4 million in fiscal 2001.

more than 10% of trade receivables. No one customer accounted for more

Net Income Per Share

than 10% of net sales for fiscal 2003, 2002 or 2001.

Basic net income per share is computed by dividing net income by the

Fair Value of Financial Instruments

The fair values of financial instruments are estimated based on market rates.

The carrying amounts of financial instruments reflected in the balance

sheets approximate their fair values.

weighted average number of common shares outstanding. Diluted net

income per share includes the dilutive effect of stock options.

22 NATIONAL BEVERAGE CORP.

(continued)

Property

“Accounting and Disclosure of Stock-Based Compensation” (“SFAS 123”)

Property is recorded at cost. Depreciation is computed by the straight-line

for awards granted after December 15, 1994, as if the Company had

method over estimated useful lives of 7 to 30 years for buildings and

accounted for its stock-based awards to employees under the fair value

improvements, and 3 to 15 years for machinery and equipment. When

method of SFAS 123. The fair value of stock option grants was estimated

assets are retired or otherwise disposed, the cost and accumulated depreci-

using a Black-Scholes option-pricing model with the following assumptions

ation are removed from the respective accounts and any related gain or

used for grants: expected life of 10 years; volatility factor of 42% for fiscal

loss is recognized. Maintenance and repair costs are charged to expense

2003, 43% for 2002, and 45% for 2001; risk-free interest rates of approxi-

as incurred, and renewals and improvements that extend the useful lives of

mately 4% for fiscal 2003, 5% for 2002, and 5% for 2001; and no dividend

assets are capitalized.

Revenue Recognition

Revenue from product sales is recognized when title and risk of loss passes

to the customer, which generally occurs upon delivery.

Sales Incentives

We offer various sales incentive arrangements to our customers, which are

accounted for as a charge against sales. Many of these arrangements are

based on annual and quarterly volume targets that are recorded based 

on expected amounts to be paid. Under certain arrangements, advanced

payments are made to customers, which are deferred and amortized based

on the contractual unit volume or the straight-line method over the lesser 

of the period of benefit or the non-cancelable period of the contract. It is

payments. Had compensation cost for our option plans been determined

and recorded consistent with the Black-Scholes option-pricing model in

accordance with SFAS 123, net income and earnings per share for fiscal

2003, 2002 and 2001 would have been reduced on a pro forma basis by

less than $200,000 and $.01 per share for each year.

Use of Estimates

The preparation of financial statements in conformity with generally accepted

accounting principles requires management to make estimates and assump-

tions that affect the amounts reported in the financial statements and

accompanying notes. Although these estimates are based on management’s

knowledge of current events and actions it may undertake in the future,

they may ultimately differ from actual results.

our policy to periodically review and evaluate the future benefits associated

with these costs to determine that deferral and amortization is justified.

2. Acquisitions

Unamortized costs associated with remaining periods of one year or less

In September 2000, we acquired certain operations and assets of Beverage

are included in prepaid and other, while all other amounts are included 

Canners International, Inc., a Miami-based producer and distributor of soft

in other assets.

Segment Reporting

We operate as a single operating segment for purposes of presenting

financial information and evaluating performance. As such, the accompa-

nying consolidated financial statements present financial information in 

a format that is consistent with the internal financial information used by

management.

Shipping and Handling Costs

drinks and sparkling waters. The assets acquired included a leased manu-
facturing facility, inventory, and the Ritz(cid:2) and Crystal Bay(cid:2) brands. The
acquisition has been accounted for using the purchase method of account-

ing and, accordingly, the purchase price has been allocated to the assets

acquired based upon their estimated fair values at the date of acquisition.

Operating results of the acquired business, which are not material to

consolidated results, have been included in the consolidated statements of

income from the date of acquisition.

Shipping and handling costs are reported in selling, general and adminis-

3. Property

trative expenses in the accompanying statements of income. Such costs

aggregated $40.6 million in fiscal 2003, $39.7 million in fiscal 2002, and

Property at May 3, 2003 and April 27, 2002 consisted of the following:

$37.0 million in fiscal 2001.

Stock-Based Compensation

We apply Accounting Principles Board Opinion No. 25, “Accounting for

Stock Issued to Employees” (“APB 25”), and related interpretations, in

accounting for stock-based awards to employees. Under APB 25, we gen-

erally recognize no compensation expense with respect to such awards

(In thousands)

Land

Buildings and improvements

Machinery and equipment

Total

Less accumulated depreciation

unless the exercise price of options granted is less than the market price

Property—net

on the date of grant.

2003

2002

$ 10,625

$ 10,625

36,331

102,832

35,437

98,195

149,788

144,257

(89,356)

(83,599)

$ 60,432

$ 60,658

Pro forma information regarding net income and earnings per share 

is required by Statement of Financial Accounting Standards No. 123,

Depreciation expense was $8,740,000 for fiscal 2003, $8,444,000 for

fiscal 2002, and $7,996,000 for fiscal 2001.

NATIONAL BEVERAGE CORP. 23

Notes to Consolidated Financial Statements

4. Intangible Assets

In accordance with SFAS No. 142 adopted in the first quarter of fiscal

2002, we discontinued the amortization of goodwill and certain intangible

assets that were determined to have an indefinite life. Had we applied the

non-amortization provisions of SFAS No. 142 at the beginning of fiscal

2001, net income would have increased by $361,000 (approximately

$.02 per share). Intangible assets at May 3, 2003 and April 27, 2002

July 31, 2004 and bears interest at the bank’s reference rate or 11⁄4%

above LIBOR, at the subsidiary’s election. Debt at May 3, 2003 matures 

as follows: $1,150,000 in fiscal 2004 and $300,000 in fiscal 2005.

Debt agreements require subsidiaries to maintain certain financial ratios

and contain other restrictions, none of which are expected to have a

material impact on our operations or financial position. At May 3, 2003,

retained earnings of approximately $28 million were restricted from distri-

bution and we were in compliance with all loan covenants.

Unamortized trademarks

$ 1,587

$ 1,587

consist of the following:

(In thousands)

Amortizable distribution rights and other

Less accumulated amortization

Net

Total—net

2003

2002

7. Capital Stock and Transactions with Related Parties

882

(458)

424

855

(399)

456

In January 1998, the Board of Directors authorized the purchase of up to

800,000 shares of National Beverage common stock. In fiscal 2003 and

2002, we purchased 18,250 shares and 23,900 shares, respectively, and

aggregate shares purchased since January 1998 were 484,060. Such

$ 2,011

$ 2,043

shares are classified as treasury stock.

National Beverage is a party to a management agreement with Corporate

Amortization expense related to intangible assets was $59,000 for fiscal

Management Advisors, Inc. (“CMA”), a corporation owned by the

2003, $57,000 for fiscal 2002, and $144,000 for fiscal 2001.

5. Accrued Liabilities

Accrued liabilities at May 3, 2003 and April 27, 2002 consisted of the

Company’s Chairman and Chief Executive Officer. Under the agreement,

the employees of CMA provide our Company with corporate finance,

strategic planning, business development and other management services

for an annual base fee equal to one percent of consolidated net sales, 

plus incentive compensation based on certain factors to be determined by

the Compensation Committee of our Company’s Board of Directors. We

following:

(In thousands)

Accrued promotions

Accrued compensation

Other accrued liabilities

Total

6. Debt

2003

2002

incurred fees to CMA of $5.0 million for fiscal 2003, $5.0 million for fiscal

$ 6,881

$ 7,307

5,063

6,713

5,487

8,226

$18,657

$21,020

2002, and $4.8 million for fiscal 2001. No incentive compensation has

been incurred or approved under the management agreement since its

inception. Included in accounts payable at May 3, 2003 and April 27, 2002

were amounts due CMA of $1,297,000 and $1,258,000, respectively.

8. Income Taxes

The provision for income taxes consists of the following:

Debt at May 3, 2003 and April 27, 2002 consisted of the following:

(In thousands)

Term Loan Facility

Other

Total

2003

2002

$ 1,450

$10,900

—

81

$ 1,450

$10,981

(In thousands)

Current

Deferred

Total

2003

2002

2001

$ 8,163

$ 8,689

$6,907

2,709

1,581

2,329

$10,872

$10,270

$9,236

Certain subsidiaries maintain unsecured revolving credit facilities aggre-

gating $45 million (the “Credit Facilities”) and an unsecured term loan

facility (“Term Loan Facility”) with banks. The Credit Facilities expire through

December 10, 2004 and bear interest at 1⁄2% below the banks’ reference

rate or 1% above LIBOR, at the subsidiaries’ election. At May 3, 2003,

approximately $42 million was available for future borrowings under the

Credit Facilities. The Term Loan Facility is repayable in installments through

The reconciliation of the statutory federal income tax rate to our effective

tax rate is as follows:

2003

2002

2001

Statutory federal income tax rate

35.0%

35.0%

35.0%

State income taxes, net of federal benefit

Permanent differences

Effective income tax rate

2.9

.3

2.6

.7

2.5

.6

38.2%

38.3%

38.1%

24 NATIONAL BEVERAGE CORP.

(continued)

Deferred taxes are recorded to give recognition to temporary differences

issued under stock based awards to an individual is limited to 700,000

between the tax bases of assets or liabilities and their reported amounts in

during any year. Awards may be granted for no cash consideration or

the financial statements. Valuation allowances are established when it is

such minimal cash consideration as may be required by law. Options gen-

deemed, more likely than not, that the benefit of deferred tax assets will not

erally vest over a five-year period and expire after ten years.

be realized. Our deferred tax assets and liabilities as of May 3, 2003 and

Pursuant to a Special Stock Option Plan, National Beverage has author-

April 27, 2002 consisted of the following:

ized the issuance of options to purchase up to an aggregate of 500,000

(In thousands)

Deferred tax assets:

Accrued expenses and other

Inventory and amortizable assets

Total deferred tax assets

Deferred tax liabilities:

Property, intangibles and other

Net deferred tax liabilities

2003

2002

$ 2,428

$ 1,857

415

452

2,843

2,309

16,008

12,765

$13,165

$10,456

9. Incentive and Retirement Plans

The 1991 Omnibus Incentive Plan (the “Omnibus Plan”) provides for com-

pensatory awards consisting of (i) stock options or stock awards for up to

2,000,000 shares of common stock, (ii) stock appreciation rights, dividend

equivalents, other stock-based awards in amounts up to 2,000,000 shares

of common stock and (iii) performance awards consisting of any combina-

tion of the above. The Omnibus Plan is designed to provide an incentive to

the officers (including those who are also directors) and certain other key

employees and consultants of our Company by making available to them 

an opportunity to acquire a proprietary interest or to increase such interest

in National Beverage. The number of shares or options which may be

The following is a summary of stock option activity:

(Shares in thousands)

Outstanding at beginning of year

Options granted

Options exercised

Options canceled

Outstanding at year-end

Exercisable at year-end

Available for grant at year-end

Weighted average fair value of options granted

(1) Reflects weighted average exercise price except where noted.

shares of common stock. Options may be granted for such consideration as

determined by the Board of Directors. National Beverage also authorized

the issuance of options to purchase up to 50,000 shares of common stock

to be issued at the direction of the Chairman.

The Key Employee Equity Partnership Program (“KEEP Program”) provides

for the granting of stock options to purchase up to 100,000 shares of

common stock to key employees, consultants, directors and officers of the

Company. Participants who purchase shares of stock in the open market

receive grants of stock options equal to 50% of the number of shares pur-

chased, up to a maximum of 6,000 shares in any two-year period. Options

under the KEEP Program are automatically forfeited in the event of the sale

of shares originally acquired by the participant. The options are granted 

at an initial exercise price of 60% of the purchase price paid for the shares

acquired and reduces to the par value of the stock at the end of the six-year

vesting period. The difference between the exercise price and the fair market

value of the stock on date of grant is amortized over the vesting period.

The 1991 Stock Purchase Plan provides for the purchase of up to

640,000 shares of common stock by employees who (i) have been employed

by our Company for at least two years, (ii) are not part-time employees

and (iii) are not owners of five percent or more of National Beverage com-

mon stock. As of May 3, 2003, no shares have been issued under the plan.

2003

2002

2001

Shares

Price(1)

Shares

Price(1)

Shares

Price(1)

996

$4.61

1,274

$3.71

1,122

$ 3.28

1

(41)

(21)

935

8.42

2.97

4.67

4.34

89

(257)

(110)

996

8.84

.84

6.45

4.61

814

$4.06

751

$3.49

1,175

1,155

$9.17

$7.88

208

(17)

(39)

7.26

2.65

10.61

1,274

3.71

954

387

$ 2.49

$ 5.04

NATIONAL BEVERAGE CORP. 25

Notes to Consolidated Financial Statements

The following is a summary of stock options outstanding at May 3, 2003:

10. Commitments and Contingencies

(Shares in thousands)

Options Outstanding

Options Exercisable

Future minimum rental commitments for non-cancelable operating leases at

Remaining

Exercise

Exercise

May 3, 2003 are as follows:

Life(1)

Shares

Price(2)

Shares

Price(2)

Range of

Exercise Price

$1.46–$2.09

$2.28–$5.00

$6.56–$7.38

$7.65–$9.88

2 years

3 years

8 years

5 years

4 years

388

271

187

89

935

$2.06

3.84

7.21

9.82

4.34

367

258

119

70

814

$2.09

3.89

7.13

9.83

4.06

(1) Reflects weighted average remaining contractual life.
(2) Reflects weighted average exercise price.

During fiscal 2002, approximately $727,000 of accrued compensation

and tax benefits related to stock options exercised was recorded to addi-

tional paid-in capital.

We contribute to various defined contribution retirement plans (which

cover employees under various collective bargaining agreements) and

discretionary profit sharing plans (which cover all non-union employees).

Contributions were $1.8 million for fiscal 2003, $1.7 million for fiscal

2002, and $1.5 million for fiscal 2001.

11. Quarterly Financial Data (Unaudited)

(In thousands)

Fiscal 2004

Fiscal 2005

Fiscal 2006

Fiscal 2007

Fiscal 2008

Thereafter

Total minimum lease payments

$ 5,604

3,727

2,273

1,477

836

353

$14,270

Rental expense was $8,934,000 for fiscal 2003, $9,415,000 for fiscal

2002, and $10,164,000 for fiscal 2001.

From time to time, we are a party to various litigation matters arising 

in the ordinary course of business. In our opinion, the ultimate disposition

of such matters will not have a material adverse effect on our consolidated

financial position or results of operations. In the ordinary course of its busi-

ness, we enter into commitments for the supply of certain raw materials,

none of which are material to our financial position.

(In thousands, except per share amounts)

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Fiscal 2003(1)

Net sales

Gross profit

Net income

Net income per share—basic

Net income per share—diluted

Fiscal 2002

Net sales

Gross profit

Net income

Net income per share—basic

Net income per share—diluted

(1) Fiscal 2003 fourth quarter consisted of fourteen weeks while other quarters consisted of thirteen weeks.

$ 142,877

$ 127,348

$ 100,500

$ 129,705

47,473

8,051

.44

.42

41,261

3,843

.21

.20

32,950

1,089

.06

. 06

43,289

4,606

.25

.24

$ 152,385

$ 124,124

$ 100,409

$ 125,860

50,126

7,616

.42

.40

39,980

3,589

.20

.19

32,587

930

.05

.05

41,044

4,417

.24

.23

26 NATIONAL BEVERAGE CORP.

Report of Independent Certified Public Accountants

To the Board of Directors and

Shareholders of National Beverage Corp.:

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of income, shareholders’ equity and cash flows present

fairly, in all material respects, the financial position of National Beverage Corp. and its subsidiaries at May 3, 2003 and April 27, 2002, and the results of

their operations and their cash flows for each of the three years in the period ended May 3, 2003, in conformity with accounting principles generally accepted

in the United States of America. These financial statements are the responsibility of the Company’s management; our responsibility is to express an opinion

on these financial statements based on our audits. We conducted our audits of these statements in accordance with auditing standards generally accepted 

in the United States of America, which require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements 

are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,

assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We

believe that our audits provide a reasonable basis for our opinion.

PricewaterhouseCoopers LLP

Miami, Florida

July 22, 2003

NATIONAL BEVERAGE CORP. 27

Market Information

The common stock of National Beverage Corp., par value $.01 per share,

Excluding beneficial owners of our Common Stock whose securities are

(“the Common Stock”) is listed on the American Stock Exchange (“AMEX”)

held in the names of various dealers and/or clearing agencies, there were

under the symbol “FIZ.“ The following table shows the range of high and

approximately 1,000 shareholders of record at July 18, 2003, according

low sale prices per share of the Common Stock as reported by the AMEX

to records maintained by our transfer agent.

for the fiscal quarters indicated:

We have not paid any cash dividends with respect to our Common

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Fiscal 2003

Fiscal 2002

Stock during the last three fiscal years and our Board of Directors has no

High

Low

High

Low

present plans for declaring any such cash dividends. See Note 6 of Notes

$17.19

$12.80

$10.35

$ 8.90

to Consolidated Financial Statements for certain restrictions on the payment

$14.35

$11.00

$10.94

$ 9.66

of dividends.

$15.70

$14.30

$13.34

$10.30

$15.30

$13.80

$14.40

$12.35

28 NATIONAL BEVERAGE CORP.

Corporate Data

Directors

Subsidiaries

Nick A. Caporella, Chairman of the Board & Chief Executive Officer,
National Beverage Corp.

Joseph G. Caporella, President, National Beverage Corp.

Samuel C. Hathorn, Jr.*, President, Trendmaker Development Co.

S. Lee Kling*, Chairman of the Board, The Kling Company

Joseph P. Klock, Jr., Esq.*, Chairman and Managing Partner, 
Steel, Hector & Davis

*Member Audit Committee

Corporate Management

Nick A. Caporella, Chairman of the Board & Chief Executive Officer
Joseph G. Caporella, President
George R. Bracken, Senior Vice President—Finance
Dean A. McCoy, Senior Vice President—Chief Accounting Officer
Raymond J. Notarantonio, Executive Director—IT
John S. Bartley, Director—Internal Audit
Brent R. Bott, Director—Consumer Marketing
H. Don Hatcher, Director—Insurance
Gregory J. Kwederis, Director—Beverage Analyst
Lawrence P. Parent, Director—Credit Management

Subsidiary Management

Edward F. Knecht, President, Shasta Sweetener Corp., PACO, Inc.
William R. Phillips, President, National BevPak
Sanford E. Salzberg, President, Shasta, Inc.
Stanley M. Sheridan, President, Faygo Beverages, Inc.
Michael J. Bahr, Executive Vice President, Shasta West, Inc.
Alan D. Domzalski, Executive Vice President, Everfresh Beverages, Inc.
Brian M. Gaggin, Executive Vice President, National Retail Brands, Inc.
Harold S. Jackson, Executive Vice President, Shasta Northwest, Inc.
Charles A. Maier, Executive Vice President, Foodservice, Shasta Sales, Inc.
Michael J. Perez, Executive Vice President, Shasta Midwest, Inc.
Dennis L. Thompson, Executive Vice President, BevCo Sales, Inc.
John F. Hlebica, Vice President, Shasta Beverages International, Inc.
Worth B. Shuman, III, Vice President, Military Sales
Gregory L. Kimbrough, General Manager, PETCO, Inc.
Martin J. Rose, General Manager, Shasta Vending

Corporate Offices

One North University Drive
Fort Lauderdale, FL 33324
954-581-0922

BevCo Sales, Inc.
Beverage Corporation International, Inc.
Big Shot Beverages, Inc.
Everfresh Beverages, Inc.
Faygo Beverages, Inc.
Home Juice Corp.
National Retail Brands, Inc.
NewBevCo, Inc.
PACO, Inc.
PETCO, Inc.
Shasta, Inc.
Shasta Beverages, Inc.
Shasta Beverages International, Inc.
Shasta Midwest, Inc.
Shasta Northwest, Inc.
Shasta Sales, Inc.
Shasta Sweetener Corp.
Shasta West, Inc.

Annual Meeting

The Annual Meeting of Shareholders will be held on Friday, October 3,
2003 at 2:00 p.m. local time at the Hyatt Regency Orlando International
Airport, 9300 Airport Boulevard, Orlando, Florida 32827.

Financial and Other Information

Copies of National Beverage Corp.’s Annual Report, Annual Report on
Form 10-K and supplemental quarterly financial data are available free
of charge. Requests should be directed to the Company at P.O. Box
16720, Fort Lauderdale, FL 33318. Attention: Shareholder Relations.

Earnings and other financial results, corporate news and other
Company information are available on National Beverage’s website at
www.nationalbeverage.com.

Stock Listing

National Beverage Corp.’s Common Stock is listed on the American
Stock Exchange—ticker symbol FIZ.

Registrar and Transfer Agent

Mellon Investor Services LLC
P.O. Box 3315
South Hackensack, NJ 07606
800-756-3353

Independent Auditors

PricewaterhouseCoopers LLP
Miami, FL 

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