Quarterlytics / Consumer Defensive / Beverages - Non-Alcoholic / National Beverage Corp.

National Beverage Corp.

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Ticker fizz
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Sector Consumer Defensive
Industry Beverages - Non-Alcoholic
Employees 1001-5000
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FY2004 Annual Report · National Beverage Corp.
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National Beverage Corp.
2004 annual report

Occasion to...

...Dream

...Celebrate

...Reminisce

Any occasion is

an occasion for us to...

flavor it great!

There is a magical refuge—a ‘phenomenal’

mental  place…that  exists  somewhere

between  counting  your  blessings and

disappointment. If your character is such

that  you  shift  between  these  two

emotional  states—without  frequently

stopping  at  that  unique,  in-between

comfort zone—you’re pegged…

a striver and an achiever.

Maybe  the  ever-present  conditions

that  hone  awareness  of  all  considera-

tions…make it tremendously impossible

to ease up, even if our accomplishment

results in breaking a record or achieving

the highest earnings ever. Unfortunately…

no correlation may be available between

achievement and recognition, as is often

the  case  in  the  present  public-company

climate.  Although this  keeps  us  quite

concerned, determination holds us firmly

committed…to  striving and  achieving

our goals.

FY ’04 was a very good year for us at

National Beverage Corp.! The revenues

and earnings were the highest ever, our

flavor segment continued to outperform

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the  declining  cola  market,  we  became

debt-free  and  our  market  capitalization

also  set  a  new  high.  We  agonized  long

and  hard  over  many  external  opportu-

nities,  but  they  could  not  justly  meet

our  criteria…so  we  repaid  our  share-

holders a large portion of their retained

earnings…in a one-time cash payment.

Our  core  brands  Shasta and  Faygo

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outpaced  the  industry  growth  by  a

healthy  multiple  and  media/market

spending  was  up  significantly.  Much

excitement was also generated concern-

ing  new  television  commercials,  with

one  showing  during  the  World  Series

event.  We  made  great  strides  in  new

product development and are presently

using  the  more  acceptable  sweetener
substitute,  Splenda(cid:1), almost  exclusively.
We  have  a  backlog  of  new  flavors  in

the pipeline and the energy segment has

been jolted with our new…Rip It…
kick a _ _ energy beverage.

We were able to attract some excel-

lent new management this year and, as

page two—national beverage corp.

 
of  this  writing,  Team  National seems

quite healthy and robust. Pride abounds

like  never  before!  A  recent  example—

upon  meeting  with  three  of  National’s

top-rung  executives  in  Virginia,  I  was

overwhelmed with pride as I listened to

these  energy-packed,  dynamic-looking

and  sounding…sales  experts.  We  are  a

very fortunate company indeed!  (I think 

I  just  may  have  been  nudged…into  the  count

your blessings state.)

While understanding that there is no

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perfect plan, no perfect business and no

perfect  life…many  intelligent  and  logi-

cal  humans…try  to  circumvent  reality

with  drive  and  determination—thus  a

new  record!  More  profoundly…others,

as  portrayed  within  these  pages,  find

exceptional  peace  and  contentment  in

that  magical mental  place—rewarding

them with the vision of who they truly

are and what they genuinely desire.

That—is the…ultimate blessing!

P.S. Have  fun,  smile  and,  for  certain…

Do yourself a flavor!

Joseph G. Caporella
President

Nick A. Caporella
Chairman & Chief Executive Officer

4 FY 2004 Results:
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equity in April 2004

• Net income of $18.7 million was the highest in our history
• Shareholders received a distribution of 23% of their

• Market capitalization reached an all-time high
• Return on tangible equity—15.7%

Shareholder Values
Five-Year Summary

Shareholders’
Equity

Year-End Market
Capitalization

+100%

+127%

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Financial Highlights
(dollars in millions except per share amounts)

Net Sales

Net Income

Net Income per Share—Basic

Working Capital

Current Ratio

Total Assets

Total Equity

Fiscal Year Ended

5/1/2004(1)

5/3/2003

$ 512.1

$500.4

18.7

.51

65.0

17.6

.48

79.8

2.1x

2.4x

199.9

125.4

218.2

143.3

(1) In April 2004, the Company paid a special ‘one-time’ cash dividend of $1.00 per share,

aggregating $38.4 million.

Five-Year Growth Data:
FY2004 compared to FY1999

• Branded case volume increased 65%
• Net sales improved 27% 
• Net income improved 42%
• Working capital improved $46 million 

(before cash dividend)

• All debt eliminated
• Market capitalization more than doubled
• Cash dividend of $38.4 million paid April 2004

 
 
Occasion to...

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Our  creative  and  dynamic  team  is  proud  that  National  Beverage  is  a 
leader in the soft-drink beverage industry. Through innovative practices and
flavor technology, our organization has come to be known as the ‘one-stop
beverage shop’:

• Vertical integration—from the initial purchase of quality ingredients to the
ultimate consumption of our brands by our consumers, we control all aspects
of our beverages’ life cycle

• Low-cost producer—ownership of our plants not only provides efficiencies,

but affords us total control over quality and customer service

• Regional brand dynamics—consumers are loyal and actively seek our brands

in their local markets…time-tested brands they have ‘grown up with’

• Hybrid  distribution  network—our  customized  distribution  system  meets
the needs of a wide variety of customers, ranging from the small ‘mom and
pop’ to the ‘mega’ chain store

• Flavors—we  have  been  dubbed  the  ‘King  of  Flavors’,  ‘America’s  Flavor
Choice’,  ‘The  Flavor  Company’…we’re  known  for  such  unique  and  deli-
cious  flavors  as  Raspberry  Crème,  Kiwi  Strawberry,  Peach-Plum-Pear  and
Mandarin Orange Mango

Our  diligence,  perseverance  and  strong  work  ethic  produce  the  best
brands America has to offer. Our multi-flavored carbonated soft-drink lines
have provided delicious refreshment to loyal consumers for over a century—
Shasta–since  1889,  Faygo–since  1907,  Big  Shot–since  1935  and  Ritz–
since 1962. We complement these carbonated lines with healthy alter-
natives: Everfresh and Mr. Pure juices; Frutika nectars; LaCroix sparkling
and  pure  spring  waters;  Mt.  Shasta  spring  and  pure  drinking  waters;
Crystal Bay, ClearFruit and ClearFruit Lite flavored waters; and the latest
introduction to the energy drink categories—Rip It and Rip It Lite.

Uniqueness…Quality…Innovation…soaring to new heights!

Reaching New

page four—national beverage corp.

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Occasion to...

page six—national beverage corp.

of Flavor...

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The challenge for any business is to create an
environment  that  encourages  and  stimulates
innovation…new  ideas…favorable  new  thoughts  with  regard  to  its  business
potential  and  growth.  Such  a  culture  is  the  cornerstone  of  National  Beverage.
‘Dreaming’ up new thirst-quenching products, new flavors, new packages—or
creating entirely new and different ‘better-for-you’ beverages is the foundation of
our vision.

Isn’t it funny how certain aromas trigger fond memories…and revisiting special

places creates that original, wonderful feeling once again?

National  Beverage  invites  your  participation  aboard  our…fantasy  of  flavor.
Our flavor experts have the creativity and expertise to continually develop new
and  exciting  flavors—flavors  that  put  the  ‘fiz’ in  celebrations  and  provoke  heart-
warming  smiles.  A  simple  walk  in  the  park  or  a  bite  of  fresh  fruit  may  inspire  our
research  team  to  dream  up  unique  flavors  worthy  of  our  faithful  consumers.  New
carbonated  soft-drink  flavors  brought  to  market  in  recent  months  include  French
Vanilla Cola, Diet Cola with Lime, St. Nick’s Holiday Punch, Diet Chocolate Cream
Pie and Diet Key Lime Pie. White Grape, Cranberry-Apple, Peach Watermelon, Cran-
Raspberry,  Piña  Colada,  Raspberry  Lemonade  and  Strawberry  Watermelon  are
among our latest juice and flavored water offerings.

Consumers are searching for tantalizing variety, fun and flavor along with quality/
value products, enthusiastically consuming more diet sodas and juices, benefiting from
still and sparkling waters, and enjoying more non-carbonated drinks than ever before
in our nation’s history—challenging National Beverage’s innovative skills—and creating
the perfect…daydream!

 
Occasion to...

How  is  it  possible  for  one  company  to  keep  innovating  and  pioneering
refreshing ideas every single day for over a century? The National Beverage
team is resourceful and passionate to take on this challenge and is proud of
our track record of inventiveness.

From the beginning, our company has thrived on experimentation and
originality. Our early brand initiatives changed the complexion of the soft-
drink beverage industry in America. For instance, long ago we were the first
to introduce diet flavors and soft drinks in steel cans and we pioneered the
warehouse distribution method on a national level. We ventured outside the
norm by formulating soft drinks with corn-derived fructose sweeteners and
were the first to use those sweeteners in aluminum cans.

Today National Beverage is known for such innovative brand and pack-
aging initiatives as Shasta Shortz 8-oz. cans just for kids; the Shasta and Ritz
lines  of  exotic  flavors  and  Frutika  nectars  targeted  to  Hispanic  mar-
kets; and our fruit-flavored waters, ClearFruit and Crystal Bay.

As part of the trend for consumers to prefer healthier diet products,
we  began  using  Splenda(cid:1) in  our  Crystal  Bay,  ClearFruit  and  Shasta
diet beverages. Shasta will be one of the first national soft-drink brands
to use the widely-preferred Splenda(cid:1) in substantially all its diet line.

We’re particularly excited about our newest introduction, Rip It—
an  energy  fuel  that  has  no  rival  in  taste,  size  and  boost.  Also,  keep
watching  for  Oooh! Shasta,  a  beautifully  packaged  0-calorie,  0-carb,
0-caffeine, high-quality beverage just for the health-conscious consumer.
At National Beverage, ‘to chill’ is to be composed in finding new
opportunities, to be self-assured in offering new, exciting, great-tasting
flavors, to be steadfast in our pursuit of quality and consistency in all
of our beverages and to be unruffled by the challenge of competition.

We  love  to  be  first  and  to  be  flavorfully  cool—it’s  the  National
Beverage way!

Over A Century

page eight—national beverage corp.

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The  measurement  of  success  during  a  lifetime  is  an
ever-changing and elusive process. When attempting
to evaluate the status of ‘success’, it’s important to reflect on all the opportunities that
have presented themselves and the results that were attained by them. Opportunities
to provide family happiness, to advance a career, to embrace benevolent causes and
to  provide  security  for  the  future…are  all  significant  life  events  to  which  each  and
every one of us aspires.

National  Beverage  has  dramatically  expanded  our  beverage  portfolio  to  offer  a
richer,  fuller  variety  of  wholesome  beverages  and  a  complete  ‘beverage  basket’  of
brands.  A  diverse,  changing,  multi-channel,  multi-dimensional  landscape  is  a  perfect
opportunity for flexible, quick-to-market companies such as ours to fulfill shifting con-
sumer tastes.

The Culture ofE
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The  core  goal  of  our  business  philosophy  is  to  accept  only  the  very  best  in  all
phases  of  our  operations.  We  offer  faith  and  trust  to  our  consumers  and  customers
and the security of a quality beverage…every time. Through innovation and determi-
nation, we have provided a safe future for the families of our employees…and through our
prudent business practices, we have also provided a sound investment for our shareholders.
It was with deep gratification that we returned a significant portion of their earnings to our
loyal shareholders in 2004.

Occasion to...

Team  National is  a  large  family  founded  on  the  principles  of  ‘good  is  never  enough…
when better is available’. Our team has the utmost respect for our customers, for new and
lifelong  consumers  of  our  brands,  for  the  environment,  for  our  shareholders  and  for  each
other. The power of imagination and a culture of expectation allow each of us at National
Beverage  the  freedom  and  the  occasion  to  soar,  to  daydream,  to  chill,  and  most  impor-
tantly…to reflect on our ‘future’.

National Beverage appreciates the exceptional position that we occupy in the hearts of
our  Team,  in  the  community,  in  the  industry,  and  with  our  shareholders.  We  promise  to
never stop reflecting on our past experiences in order to always meet…expectations.

Occasion to...

Imagine

Imagine

Shasta

Ritz

Crystal Bay

Mr. Pure

ClearFruit

Everfresh

Big Shot

Faygo

LaCroix

Rip it

Frutika

Selected Financial Data

(In thousands, except per share amounts)

Statement of Income Data:

Net sales

Cost of sales

Gross profit

Selling, general and administrative expenses

Interest expense

Other income—net

Income before income taxes

Provision for income taxes

Net income

Net income per share(2):

Basic

Diluted

Balance Sheet Data:

Working capital

Property—net

Total assets

Long-term debt

Deferred income taxes

Shareholders’ equity (1)

Cash dividends per share(1)

Fiscal Year Ended

May 1,
2004

May 3,

2003(3)

April 27,
2002

April 28,
2001

April 29,
2000

$ 512,061

$500,430

$502,778

$ 480,415

$426,269

343,316

335,457

339,041

323,743

286,245

168,745

139,058

132

544

30,099

11,408

164,973

136,902

163,737

136,925

316

706

28,461

10,872

857

867

26,822

10,270

156,672

131,852

2,110

1,506

24,216

9,236

140,024

120,104

2,789

4,754

21,885

8,302

$ 18,691

$ 17,589

$ 16,552

$ 14,980

$ 13,583

$

$

.51

.49

$

.48

.46

$

.45

.44

$

.41

.40

.37

.36

$ 64,967

$ 79,785

$ 70,164

$ 62,444

$ 54,907

59,535

199,891

—

14,930

125,376

$

1.00

60,432

60,658

62,215

62,430

218,195

205,685

203,868

197,754

300

14,843

10,981

12,072

24,136

10,208

33,933

8,011

143,292

125,677

108,488

93,686

(1) In April 2004, the Company paid a special “one-time” cash dividend of $1.00 per share, aggregating $38.4 million.

(2) Basic net income per share is computed by dividing earnings applicable to common shares by the weighted average number of shares outstanding. Diluted net income per

share includes the dilutive effect of stock options. Share amounts have been adjusted for the 100% stock dividend distributed on March 22, 2004.

(3) Fiscal 2003 consisted of 53 weeks.

page fourteen—national beverage corp.

Management’s Discussion and Analysis of Financial Condition
and Results of Operations

Overview

National Beverage Corp. develops, manufactures, markets and distributes

a complete portfolio of quality non-alcoholic beverage products through-

Beverage industry sales are seasonal with the highest volume typically

realized during the summer months. Additionally, our operating results

are subject to numerous factors, including fluctuations in the costs of raw

materials, changes in consumer preference for beverage products and

out the United States. Incorporated in Delaware in 1985, National Beverage

competitive pricing in the marketplace.

Corp. is a holding company for various operating subsidiaries. When used

in this report, the terms “we,” “us,” “our,” “Company” and “National

Results of Operations

Beverage” mean National Beverage Corp. and its subsidiaries.

Our lines of multi-flavored soft drinks, including those of our flagship
brands, Shasta(cid:1) and Faygo(cid:1), emphasize distinctive flavor variety. In addi-
tion, we offer an assortment of premium beverages geared to the health-
conscious consumer, including Everfresh(cid:1), Home Juice(cid:1), and Mr. Pure(cid:1)
100% juice and juice-based products; and LaCROIX(cid:1), Mt. Shasta(cid:2), Crystal
Bay(cid:1) and ClearFruit(cid:1) flavored and spring water products. We also pro-
duce specialty products, including Rip It(cid:2), an energy drink geared toward
young consumers, Ohana(cid:1) fruit-flavored drinks and St. Nick’s(cid:1) holiday
soft drinks. Substantially all of our brands are produced in 14 manufactur-

ing facilities that are strategically located in major metropolitan markets

throughout the continental United States. To a lesser extent, we develop

and produce soft drinks for retail grocery chains, warehouse clubs, mass-

merchandisers and wholesalers (“allied brands”) as well as soft drinks for

other beverage companies.

Our strategy emphasizes the growth of our products by offering a

branded beverage portfolio of proprietary flavors; by supporting the

franchise value of regional brands and expanding those brands with new

packaging and broader demographic emphasis; by developing and acquiring

innovative products tailored toward healthy lifestyles; and by appealing

to the “quality-price” expectations of the family consumer. We believe

that the “regional share dynamics” of our brands perpetuate consumer

loyalty within local regional markets, resulting in more aggressive retailer

sponsored promotional activities.

Over the last several years, we have focused on increasing penetration

of our brands in the convenience channel through Company-owned and

independent distributors. The convenience channel is composed of con-

venience stores, gas stations and other smaller “up-and-down-the-street”

accounts. Because of the higher retail prices and margins that typically

prevail, we have undertaken specific measures to expand distribution in

this channel. These include development of products specifically targeted

to this market, such as ClearFruit, Everfresh, Mr. Pure, Crystal Bay, and 

Net Sales

Net sales for fiscal 2004 increased approximately $11.6 million, or 2.3%,

to $512.1 million. This sales growth was due primarily to increased volume

of National Beverage’s branded soft drinks and favorable changes in

product mix. This improvement was partially offset by a decline in lower

margin allied branded business.

Net sales for fiscal 2003 were relatively flat when compared to fiscal

2002. Beginning in the latter part of fiscal 2002, we implemented a

strategy to grow our branded portfolio of products with less emphasis

placed on lower margin allied branded soft drink products. During fiscal

2003, growth of our flagship soft drink brands, Shasta and Faygo, mitigated

the reduction in our allied branded business.

Fiscal 2004 and fiscal 2002 consisted of 52 weeks while fiscal 2003

consisted of 53 weeks.

Gross Profit

Gross profit, approximating 33.0% of net sales for both fiscal 2004 and

2003, increased $3.8 million in fiscal 2004. An increase in higher margin

business and a reduction in certain fixed manufacturing costs were partially

offset by increases in certain raw material costs.

Gross profit approximated 33.0% of net sales for fiscal 2003 and 32.6%

for fiscal 2002. This improvement was due to an increase in higher margin

business and a reduction in fixed manufacturing costs related to the

phase-out of two less efficient leased production facilities. These improve-

ments were partially offset by increases in certain raw material costs.

Selling, General and Administrative Expenses

Selling, general and administrative expenses for fiscal 2004 were $139.1

million or 27.2% of net sales compared to $136.9 million or 27.4% 

of net sales for fiscal 2003. Due to the effect of higher volume, selling,

general and administrative expenses as a percent of sales marginally

declined, partially offset by higher marketing costs related to new prod-

Rip It. Additionally, we have created proprietary and specialized packag-

uct introductions.

ing for these products with distinctive graphics. We intend to continue 

our focus on enhancing growth in the convenience channel through both

specialized packaging and innovative product development.

Selling, general and administrative expenses increased as a percentage

of net sales to 27.4% for fiscal 2003 compared to 27.2% of net sales 

for fiscal 2002. The increase as a percentage of net sales was due to

higher selling and distribution expenses related to changes in product and

distribution mix.

page fifteen—national beverage corp.

Management’s Discussion and Analysis of Financial Condition
and Results of Operations (continued)

Interest Expense and Other Income—Net

The increase in trade receivables is due to the effect of higher sales volume

Fiscal 2004 and 2003 interest expense decreased $184,000 and $541,000

and change in terms with certain customers. The increase in prepaid and

compared to the previous year, respectively, due to a reduction in average

other is due to a reclassification from noncurrent assets and an increase in

outstanding debt and interest rates. Other income includes interest income

income tax refund receivables. At May 1, 2004, the current ratio was 2.1

of $603,000 for fiscal 2004, $816,000 for fiscal 2003, and $1.1 million

to 1 compared to 2.4 to 1 for the prior year.

for fiscal 2002. The decline in interest income is due to a reduction in

During fiscal 2003, our working capital increased $9.6 million to

investment yields and increased investments in tax-exempt securities.

$79.8 million from $70.2 million primarily due to cash generated from

Income Taxes

Our effective tax rate was approximately 37.9% for fiscal 2004, 38.2%

for fiscal 2003, and 38.3% for fiscal 2002. The difference between the

effective rate and the federal statutory rate of 35% was primarily due to

the effects of state income taxes, nondeductible expenses, and nontaxable

operations. The decrease in inventory is related to a reduction in allied

branded inventory and the decrease in prepaid and other is partly due to

a decline in income tax refund receivables. The accounts payable increase

was related to the timing of certain vendor payments. At May 3, 2003,

the current ratio was 2.4 to 1 compared to 2.3 to 1 for the prior year.

interest income. See Note 7 of Notes to Consolidated Financial Statements.

Liquidity

Liquidity and Financial Condition

Capital Resources

Our current sources of capital are cash flow from operations and borrow-

ings under existing credit facilities. The Company maintains unsecured

revolving credit facilities aggregating $45 million of which approximately

$42 million was available for future borrowings at May 1, 2004. We

believe that existing capital resources are sufficient to meet our capital

requirements and those of the parent company for the foreseeable future.

Cash Flows

We continually evaluate capital projects designed to expand capacity and

improve efficiency at our manufacturing facilities. During fiscal 2004,

management initiated programs intended to improve plant efficiency and,

as a result, the Company expects that fiscal 2005 capital expenditures will

be higher than fiscal 2004.

In January 1998, the Board of Directors authorized the purchase of up

to 800,000 shares of National Beverage common stock. In fiscal 2004

and 2003, we purchased 18,000 shares and 18,250 shares, respectively,

and aggregate shares purchased since January 1998 were 502,060.

Pursuant to a management agreement, we incurred a fee to Corporate

Management Advisors, Inc. (“CMA”) of approximately $5.1 million for

During fiscal 2004, cash of $21.3 million was generated from operating

fiscal 2004, $5.0 million for fiscal 2003, and $5.0 million for fiscal 2002.

activities, which was offset by $8.1 million used for investing activities and

At May 1, 2004, we owed $1.3 million to CMA for unpaid fees. See 

$39.2 million used for financing activities. Cash provided by operating

Note 6 of Notes to Consolidated Financial Statements.

activities for fiscal 2004 decreased $14.7 million due to an increase in

working capital requirements. Cash used in investing activities decreased

Contractual Obligations

$551,000 due to lower property additions. Cash used in financing activities

increased $29.5 million due to a cash dividend paid in April 2004, which

was partially offset by a reduction in net debt repayments.

During fiscal 2003, cash of $36.0 million was generated from operat-

ing activities, which was partially offset by $8.6 million used for investing

activities and $9.7 million used for financing activities. Cash provided by

operating activities for fiscal 2003 increased $12.6 million compared to

fiscal 2002 primarily due to an increase in cash provided by net income

and a reduction in net working capital requirements. Cash used in invest-

ing activities increased $1.5 million due to an increase in property additions

while cash used in financing activities decreased $3.6 million primarily

due to a reduction in net debt repayments.

Financial Position

During fiscal 2004, our working capital decreased $14.8 million to $65.0

million from $79.8 million primarily due to the cash dividend payment.

Long-term contractual obligations at May 1, 2004 are payable as follows:

(In thousands)

Total

2005

2006–
2007

2008–
2009

Thereafter

Operating leases

$14,575

$5,236

$6,415

$2,442

$482

The Company has contractual obligations relative to the purchase of

certain raw materials, which do not require minimum purchase quantities.

A significant portion of raw material purchases consist of aluminum cans.

Critical Accounting Policies

The preparation of financial statements in conformity with generally

accepted accounting principles requires management to make estimates

and assumptions that affect the amounts reported in the financial state-

ments and accompanying notes. Although these estimates are based on

page sixteen—national beverage corp.

management’s knowledge of current events and actions it may undertake

in the future, they may ultimately differ from actual results. We believe

that the critical accounting policies described in the following paragraphs

affect the most significant estimates and assumptions used in the prepara-

tion of our consolidated financial statements. For these policies, we caution

that future events rarely develop exactly as estimated, and the best esti-

mates routinely require adjustment.

Credit Risk

We sell products to a variety of customers and extend credit based on an

evaluation of the customer’s financial condition, generally without requiring

collateral. Exposure to losses on receivables varies by customer principally

due to the financial condition of each customer. We monitor our exposure

to credit losses and maintain allowances for anticipated losses.

Impairment of Long-Lived Assets

All long-lived assets, excluding goodwill and intangible assets not subject

to amortization, are evaluated for impairment on the basis of undiscounted

cash flows whenever events or changes in circumstances indicate that the

carrying amount of an asset may not be recoverable. An impaired asset 

is written down to its estimated fair market value based on the best infor-

mation available. Estimated fair market value is generally measured by

discounting future cash flows. Goodwill and intangible assets not subject

to amortization are evaluated for impairment annually or sooner in accord-

ance with SFAS No. 142. An impairment loss is recognized if the carrying

amount, or for goodwill, the carrying amount of its reporting unit, is

greater than its fair value.

Income Taxes

Our effective income tax rate and the tax bases of assets and liabilities are

based on estimates of taxes which will ultimately be payable. Deferred

taxes are recorded to give recognition to temporary differences between

the tax bases of assets or liabilities and their reported amounts in the

financial statements. Valuation allowances are established when it is

deemed, more likely than not, that the benefit of deferred tax assets will

not be realized.

Insurance Programs

We maintain self-insured and deductible programs for certain liability,

medical and workers’ compensation exposures. Accordingly, we accrue for

known claims and estimated incurred but not reported claims not other-

wise covered by insurance, based on actuarial assumptions and historical

claims experience.

Forward-Looking Statements

National Beverage and its representatives may from time to time make

written or oral statements that are “forward-looking” within the meaning

of the Private Securities Litigation Reform Act of 1995, including statements

contained in this Annual Report, filings with the Securities and Exchange

Commission and other reports to our stockholders. Certain statements

including, without limitation, statements containing the words “believes,”

“anticipates,” “intends,” “expects,” and “estimates” constitute “forward-

looking statements” and involve known and unknown risk, uncertainties

and other factors that may cause the actual results, performance or

achievements of our Company to be materially different from any future

results, performance or achievements expressed or implied by such forward-

looking statements. Such factors include, but are not limited to, the fol-

lowing: general economic and business conditions; pricing of competitive

products; success in acquiring other beverage businesses; success of new

product and flavor introductions; fluctuations in the costs of raw materials

and the ability to pass along any cost increases to our customers; our

ability to increase prices for our products; continued retailer support for

our products; changes in consumer preferences; success of implementing

business strategies; changes in business strategy or development plans;

government regulations; regional weather conditions; and other factors

referenced in this Annual Report. We disclaim an obligation to update

any such factors or to publicly announce the results of any revisions to

any forward-looking statements contained herein to reflect future events

or developments.

Quantitative and Qualitative Disclosures About Market Risk

Commodities

We purchase various raw materials, including aluminum cans, plastic bottles,

high fructose corn syrup, and various juice concentrates, prices of which

fluctuate based on commodity market conditions. Our ability to recover

increased costs through higher pricing may be limited by the competitive

environment in which we operate.

Interest Rates

We had no outstanding debt at the end of fiscal 2004, which eliminated

our exposure to interest rate movements.

Our investment portfolio is comprised of highly liquid securities con-

sisting primarily of short-term money market instruments, the yields of

which fluctuate based largely on short-term Treasury rates. If the yield of

these instruments had changed by 100 basis points (1%), interest income

for fiscal 2004 would have changed by approximately $500,000.

page seventeen—national beverage corp.

Consolidated Balance Sheets
As of May 1, 2004 and May 3, 2003

(In thousands, except share amounts)

Assets

Current assets:

Cash and equivalents

Trade receivables—net of allowances of $608 (2004) and $562 (2003)

Inventories

Deferred income taxes—net

Prepaid and other

Total current assets

Property—net

Goodwill

Intangible assets—net

Other assets

Liabilities and Shareholders’ Equity
Current liabilities:

Accounts payable

Accrued liabilities

Income taxes payable

Current maturities of long-term debt

Total current liabilities

Long-term debt

Deferred income taxes—net

Other liabilities

Shareholders’ equity:

2004

2003

$ 34,365

$ 60,334

48,776

29,754

1,622

6,969

41,031

28,695

1,678

4,685

121,486

136,423

59,535

13,145

1,948

3,777

60,432

13,145

2,011

6,184

$ 199,891

$ 218,195

$ 37,138

$ 34,969

17,429

1,952

—

56,519

—

14,930

3,066

18,657

1,862

1,150

56,638

300

14,843

3,122

Preferred stock, 7% cumulative, $1 par value, aggregate liquidation preference of 

$15,000—1,000,000 shares authorized; 150,000 shares issued; no shares outstanding

150

150

Common stock, $.01 par value—authorized 50,000,000 shares; issued 40,894,440 shares (2004) 

and 22,250,202 shares (2003); outstanding 36,861,656 shares (2004) and 18,235,418 shares (2003)

Additional paid-in capital

Retained earnings (1)

Treasury stock—at cost:

Preferred stock—150,000 shares

Common stock—4,032,784 shares (2004) and 4,014,784 shares (2003)

Total shareholders’ equity

(1) Reflects a $38.4 million cash dividend paid in April 2004.

See accompanying Notes to Consolidated Financial Statements.

409

18,646

124,171

223

16,818

143,846

(5,100)

(5,100)

(12,900)

(12,645)

125,376

143,292

$ 199,891

$ 218,195

page eighteen—national beverage corp.

Consolidated Statements of Income
For the Fiscal Years Ended May 1, 2004, May 3, 2003 and April 27, 2002

(In thousands, except per share amounts)

Net sales

Cost of sales

Gross profit

Selling, general and administrative expenses

Interest expense

Other income—net

Income before income taxes

Provision for income taxes

Net income

Net income per share—

Basic

Diluted

Average common shares outstanding—

Basic

Diluted

See accompanying Notes to Consolidated Financial Statements.

2004

2003

2002

$512,061

$500,430

$502,778

343,316

335,457

339,041

168,745

139,058

132

544

30,099

11,408

164,973

136,902

163,737

136,925

316

706

28,461

10,872

857

867

26,822

10,270

$ 18,691

$ 17,589

$ 16,552

$

$

.51

.49

$

$

.48

.46

$

$

.45

.44

36,937

38,166

36,800

38,120

36,425

37,984

page nineteen—national beverage corp.

Consolidated Statements of Shareholders’ Equity
For the Fiscal Years Ended May 1, 2004, May 3, 2003 and April 27, 2002

(In thousands, except share amounts)

Preferred Stock

2004

2003

2002

Shares

Amount

Shares

Amount

Shares

Amount

Beginning and end of year

150,000

$

150

150,000

$

150

150,000

$

150

Common Stock

Beginning of year

Stock options exercised

100% stock dividend

End of year

Additional Paid-In Capital

Beginning of year

Stock options exercised

100% stock dividend

End of year

Retained Earnings

Beginning of year

Net income

Cash dividends paid

End of year

Treasury Stock—Preferred

Beginning and end of year

Treasury Stock—Common

Beginning of year

Purchase of stock

End of year

Total Shareholders’ Equity

See accompanying Notes to Consolidated Financial Statements.

22,250,202

223

22,209,312

222

22,134,612

338,510

18,305,728

40,894,440

3

183

409

40,890

—

1

—

74,700

—

22,250,202

223

22,209,312

16,818

2,011

(183)

18,646

143,846

18,691

(38,366)

124,171

16,526

292

—

16,818

126,257

17,589

—

143,846

221

1

—

222

15,638

888

—

16,526

109,705

16,552

—

126,257

150,000

(5,100)

150,000

(5,100)

150,000

(5,100)

4,014,784

(12,645)

3,996,534

(12,378)

3,972,634

(12,126)

18,000

(255)

18,250

(267)

23,900

(252)

4,032,784

(12,900)

4,014,784

(12,645)

3,996,534

(12,378)

$125,376

$143,292

$125,677

page twenty—national beverage corp.

Consolidated Statements of Cash Flows
For the Fiscal Years Ended May 1, 2004, May 3, 2003 and April 27, 2002

(In thousands)

Operating Activities:

Net income

Adjustments to reconcile net income to net cash provided by (used in) operating activities:

Depreciation and amortization

Deferred income tax provision

Loss on sale of assets

Changes in assets and liabilities:

Trade receivables

Inventories

Prepaid and other assets

Accounts payable

Accrued and other liabilities, net

Net cash provided by operating activities

Investing Activities:

Property additions

Proceeds from sale of assets

Net cash used in investing activities

Financing Activities:

Debt repayments

Payment on line of credit

Common stock cash dividend

Purchase of common stock

Proceeds from stock options exercised

Net cash used in financing activities

Net Increase (Decrease) in Cash and Equivalents
Cash and Equivalents—Beginning of Year

Cash and Equivalents—End of Year

Other Cash Flow Information:

Interest paid

Income taxes paid

See accompanying Notes to Consolidated Financial Statements.

2004

2003

2002

$ 18,691

$ 17,589

$ 16,552

11,394

143

59

(7,745)

(1,059)

(2,297)

2,169

11,319

2,709

110

11,750

1,581

203

1,924

2,345

(1,887)

707

(1,834)

(2,180)

4,150

(6,832)

(34)

(2,324)

3,463

21,321

35,988

23,357

(8,696)

(8,936)

(7,162)

623

312

72

(8,073)

(8,624)

(7,090)

(1,450)

(9,531)

(9,155)

—

— (4,000)

(38,366)

(255)

854

—

(267)

122

—

(252)

161

(39,217)

(9,676)

(13,246)

(25,969)

17,688

3,021

60,334

42,646

39,625

$ 34,365

$60,334

$42,646

$

133

$

336

$

935

11,049

7,863

6,671

page twenty-one—national beverage corp.

Notes to Consolidated Financial Statements

1. Significant Accounting Policies

Organization

National Beverage Corp. develops, manufactures, markets and distributes

a complete portfolio of multi-flavored soft drinks, juice drinks, water and

specialty beverages throughout the United States. Incorporated in Delaware

in 1985, National Beverage Corp. is a holding company for various oper-

carrying amount of an asset may not be recoverable. An impaired asset is

written down to its estimated fair market value based on the best infor-

mation available. Estimated fair market value is generally measured by

discounting future cash flows. Goodwill and intangible assets not subject

to amortization are evaluated for impairment annually or sooner in

accordance with SFAS No. 142. An impairment loss is recognized if the

carrying amount, or for goodwill, the carrying amount of its reporting

ating subsidiaries. When used in this report, the terms “we,” “us,” “our,”

unit, is greater than its fair value.

“Company” and “National Beverage” mean National Beverage Corp. and

its subsidiaries.

Basis of Presentation

The consolidated financial statements include the accounts of the Company

and all subsidiaries. All significant intercompany balances have been elimi-

nated. Our fiscal year ends the Saturday closest to April 30th and, as a

result, a 53rd week is added every five or six years. Fiscal 2004 and fiscal

2002 consist of 52 weeks while fiscal 2003 consists of 53 weeks.

Cash and Equivalents

Cash and equivalents are comprised of cash and highly liquid securities

(consisting primarily of short-term money-market investments) with an

original maturity or redemption option of three months or less.

Changes in Accounting Standards

Income Taxes

Our effective income tax rate and the tax bases of assets and liabilities are

based on estimates of taxes which will ultimately be payable. Deferred

taxes are recorded to give recognition to temporary differences between

the tax bases of assets or liabilities and their reported amounts in the

financial statements. Valuation allowances are established when it is

deemed, more likely than not, that the benefit of deferred tax assets will

not be realized.

Insurance Programs

We maintain self-insured and deductible programs for certain liability,

medical and workers’ compensation exposures. Accordingly, we accrue 

for known claims and estimated incurred but not reported claims not

otherwise covered by insurance, based on actuarial assumptions and

Management has reviewed the current changes in accounting standards

historical claims experience.

and does not expect any of these changes to have a material impact on

Inventories

the Company.

Credit Risk

We sell products to a variety of customers and extend credit based on 

an evaluation of the customer’s financial condition, generally without

Inventories are stated at the lower of first-in, first-out cost or market.

Inventories at May 1, 2004 are comprised of finished goods of $16,349,000

and raw materials of $13,405,000. Inventories at May 3, 2003 are com-

prised of finished goods of $16,288,000 and raw materials of $12,407,000.

requiring collateral. Exposure to losses on receivables varies by customer

Marketing Costs

principally due to the financial condition of each customer. We monitor

our exposure to credit losses and maintain allowances for anticipated

losses. At May 1, 2004 and May 3, 2003, we did not have any customer

that comprised more than 10% of trade receivables. No one customer

accounted for more than 10% of net sales during any of the last three

fiscal years.

Fair Value of Financial Instruments

We are involved in a variety of marketing programs, including cooperative

advertising programs with customers, which advertise and promote our

products to consumers. Marketing costs are expensed when incurred,

except for prepaid advertising and production costs of future media adver-

tising. Total marketing costs, which are included in selling, general and

administrative expenses, were $41.2 million in fiscal 2004, $39.4 million

in fiscal 2003, and $40.3 million in fiscal 2002.

The fair values of financial instruments are estimated based on market rates.

Net Income Per Share

The carrying amounts of financial instruments reflected in the balance

sheets approximate their fair values.

Impairment of Long-Lived Assets

All long-lived assets, excluding goodwill and intangible assets not subject

to amortization, are evaluated for impairment on the basis of undiscounted

cash flows whenever events or changes in circumstances indicate that the

Basic net income per share is computed by dividing net income by the

weighted average number of common shares outstanding. Included in

average common shares outstanding are shares of common stock that

option holders have elected to defer physical delivery following the

exercise of stock options. Diluted net income per share also includes the

dilutive effect of stock options, which amounted to 1,229,000 shares (2004),

1,320,000 shares (2003), and 1,559,000 shares (2002).

page twenty-two—national beverage corp.

Property

We apply Statement of Financial Accounting Standards No. 123,

Property is recorded at cost. Depreciation is computed by the straight-line

“Accounting and Disclosure of Stock-Based Compensation” (“SFAS 123”)

method over estimated useful lives of 7 to 30 years for buildings and

for awards granted to non-employees after December 15, 1994. The fair

improvements, and 3 to 15 years for machinery and equipment. When

value of option grants was estimated using the Black-Scholes option-pricing

assets are retired or otherwise disposed, the cost and accumulated depre-

model with the following assumptions: expected life of 10 years; volatility

ciation are removed from the respective accounts and any related gain 

factor of 41% for fiscal 2004, 42% for 2003, and 43% for 2002; risk-free

or loss is recognized. Maintenance and repair costs are charged to expense

interest rates of approximately 4% for fiscal 2004, 4% for 2003, and 

as incurred, and renewals and improvements that extend the useful lives

5% for 2002; and no dividend payments.

of assets are capitalized.

Revenue Recognition

Revenue from product sales is recognized when title and risk of loss passes

to the customer, which generally occurs upon delivery.

Sales Incentives

We offer various sales incentive arrangements to our customers, which are

accounted for as a reduction of revenue. Many of these arrangements are

based on annual and quarterly volume targets that are recorded based 

on expected amounts to be paid. Under certain arrangements, advanced

payments are made to customers, which are deferred and amortized based

on the contractual unit volume or the straight-line method over the lesser

of the period of benefit or the non-cancelable period of the contract. It 

is our policy to periodically review and evaluate the future benefits asso-

ciated with these costs to determine that deferral and amortization is

Had compensation cost for options granted to employees been recorded

using the Black-Scholes option-pricing model, net income and basic and

diluted earnings per share for each of the last three fiscal years would

have been reduced on a pro forma basis by less than $200,000 and

$.01 per share.

Use of Estimates

The preparation of financial statements in conformity with generally

accepted accounting principles requires management to make estimates

and assumptions that affect the amounts reported in the financial statements

and accompanying notes. Although these estimates are based on manage-

ment’s knowledge of current events and actions it may undertake in the

future, they may ultimately differ from actual results.

2. Property

justified. Unamortized costs associated with remaining periods of one year

Property at May 1, 2004 and May 3, 2003 consisted of the following:

or less are included in prepaid and other, while all other amounts are

included in other assets.

Segment Reporting

We operate as a single operating segment for purposes of presenting

(In thousands)

Land

Buildings and improvements

Machinery and equipment

financial information and evaluating performance. As such, the accompa-

Total

nying consolidated financial statements present financial information in 

Less accumulated depreciation

a format that is consistent with the internal financial information used 

Property—net

2004

2003

$ 10,187

$ 10,625

37,693

108,989

36,331

102,832

156,869

149,788

(97,334)

(89,356)

$ 59,535

$ 60,432

by management.

Shipping and Handling Costs

Depreciation expense was $8,911,000 for fiscal 2004, $8,740,000 for

fiscal 2003, and $8,444,000 for fiscal 2002.

Shipping and handling costs are reported in selling, general and adminis-

trative expenses in the accompanying statements of income. Such costs

aggregated $41.4 million in fiscal 2004, $40.6 million in fiscal 2003, and

3. Intangible Assets

$39.7 million in fiscal 2002.

Stock-Based Compensation

We apply Accounting Principles Board Opinion No. 25, “Accounting for

Stock Issued to Employees” (“APB 25”), and related interpretations, in

accounting for stock-based awards to employees. Under APB 25, we gen-

erally recognize no compensation expense with respect to such awards

unless the exercise price of options granted is less than the market price

on the date of grant.

Intangible assets at May 1, 2004 and May 3, 2003 consisted of the

following:

(In thousands)

Nonamortizable trademarks

Amortizable distribution rights and other

Less accumulated amortization

Net

Total—net

2004

2003

$ 1,587

$

1,587

882

(521)

361

882

(458)

424

$ 1,948

$

2,011

page twenty-three—national beverage corp.

Notes to Consolidated Financial Statements (continued)

Amortization expense related to intangible assets was $63,000 for fiscal

In January 1998, the Board of Directors authorized the purchase of up

2004, $59,000 for fiscal 2003, and $57,000 for fiscal 2002.

to 800,000 shares of National Beverage common stock. In fiscal 2004

4. Accrued Liabilities

Accrued liabilities at May 1, 2004 and May 3, 2003 consisted of the

and 2003, we purchased 18,000 shares and 18,250 shares, respectively,

and aggregate shares purchased since January 1998 were 502,060. Such

shares are classified as treasury stock.

National Beverage is a party to a management agreement with Corpo-

rate Management Advisors, Inc. (“CMA”), a corporation owned by the

2004

2003

Company’s Chairman and Chief Executive Officer. Under the agreement,

$ 5,539

$ 5,063

the employees of CMA provide our Company with corporate finance,

5,490

6,400

6,881

6,713

strategic planning, business development and other management services

for an annual base fee equal to one percent of consolidated net sales, 

$17,429

$18,657

plus incentive compensation based on certain factors to be determined 

by the Compensation Committee of our Company’s Board of Directors.

We incurred fees to CMA of $5.1 million for fiscal 2004, $5.0 million for

fiscal 2003, and $5.0 million for fiscal 2002. No incentive compensation

has been incurred or approved under the management agreement since 

its inception. Included in accounts payable at May 1, 2004 and May 3,

2003 were amounts due CMA of $1.3 million.

7. Income Taxes

A subsidiary maintains unsecured revolving credit facilities aggregating

$45 million (the “Credit Facilities”) with banks. The Credit Facilities expire

through February 1, 2006 and bear interest at 1⁄2% below the banks’ refer-

ence rate or 1% above LIBOR, at the subsidiary’s election. At May 1, 2004,

there was no outstanding debt under the Credit Facilities and approximately

$42 million was available for future borrowings. On April 27, 2004, 

following:

(In thousands)

Accrued compensation

Accrued promotions

Other accrued liabilities

Total

5. Debt

the Company repaid the outstanding balance under a term loan facility,

The provision for income taxes consisted of the following:

which had $1,450,000 outstanding at May 3, 2003, with interest at 11⁄4%

above LIBOR.

The Credit Facilities require the subsidiary to maintain certain financial

ratios and contain other restrictions, none of which are expected to have

a material impact on our operations or financial position. At May 1,

2004, retained earnings of approximately $25 million were restricted

from distribution.

6. Capital Stock and Transactions with Related Parties

(In thousands)

Current

Deferred

Total

2004

2003

2002

$11,265

$ 8,163

$ 8,689

143

2,709

1,581

$11,408

$10,872

$10,270

The reconciliation of the statutory federal income tax rate to our

effective tax rate is as follows:

2004

2003

2002

Statutory federal income tax rate

35.0%

35.0% 35.0%

On March 22, 2004, the Company distributed a 100% stock dividend to

State income taxes, net of federal benefit

Permanent differences

Effective income tax rate

3.0

(.1)

2.9

.3

2.6

.7

37.9%

38.2% 38.3%

Deferred taxes are recorded to give recognition to temporary differ-

ences between the tax bases of assets or liabilities and their reported

amounts in the financial statements. Valuation allowances are established

when it is deemed, more likely than not, that the benefit of deferred tax 

shareholders of record on March 8, 2004. As a result of the stock dividend,

approximately $183,000, representing the par value of the shares issued,

was reclassified from additional paid-in capital to common stock. Average

shares outstanding, stock option data and per share data presented in

these financial statements have been adjusted retroactively for the effects

of the stock dividend.

On April 30, 2004, the Company paid a special “one-time” cash divi-

dend of $1.00 per share to shareholders of record on March 26, 2004,

including holders of deferred shares and vested stock options.

page twenty-four—national beverage corp.

assets will not be realized. Our deferred tax assets and liabilities as of 

of the six-year vesting period. The difference between the exercise price

May 1, 2004 and May 3, 2003 consisted of the following:

and the fair market value of the stock on date of grant is amortized over

2004

2003

the vesting period.

(In thousands)

Deferred tax assets:

Accrued expenses and other

Inventory and amortizable assets

Total deferred tax assets

Deferred tax liabilities:

Property

Intangibles and other

Total deferred tax liabilities

Net deferred tax liabilities

Current deferred tax assets—net

Noncurrent deferred tax liabilities—net

$ 3,074

$ 2,428

388

3,462

14,861

1,909

16,770

415

2,843

14,684

1,324

16,008

$13,308

$ 13,165

$ 1,622

$ 1,678

$14,930

$14,843

The 1991 Stock Purchase Plan provides for the purchase of up to

1,280,000 shares of common stock by employees who (i) have been

employed by our Company for at least two years, (ii) are not part-time

employees and (iii) are not owners of five percent or more of National

Beverage common stock. As of May 1, 2004, no shares have been issued

under the plan.

The following is a summary of stock option activity:

(Shares in thousands)

Outstanding at 

2004

2003

2002

Shares

Price(1)

Shares

Price(1)

Shares

Price(1)

beginning of year

1,869

$ 2.17

1,993

$2.30

2,548

$ 1.86

Options granted

Options exercised

Options canceled

15

(748)

(103)

Outstanding at year-end

1,033

5.33

1.14

2.19

2.82

1

(82)

(43)

4.21

1.48

2.33

179

(513)

(221)

1,869

2.17

1,993

4.42

.42

3.23

2.30

Exercisable at year-end

817

$2.74

1,629

$2.03

1,501

$ 1.75

Available for grant 

8. Incentive and Retirement Plans

The 1991 Omnibus Incentive Plan (the “Omnibus Plan”) provides for

compensatory awards consisting of (i) stock options or stock awards for

up to 4,000,000 shares of common stock, (ii) stock appreciation rights,

dividend equivalents, other stock-based awards in amounts up to 4,000,000

at year-end

2,459

2,351

2,309

shares of common stock and (iii) performance awards consisting of any

Weighted average fair value 

combination of the above. The Omnibus Plan is designed to provide an

of options granted

$5.37

$4.59

$3.94

incentive to the officers (including those who are also directors) and certain

(1) Reflects weighted average exercise price except where noted.

other key employees and consultants of our Company by making avail-

able to them an opportunity to acquire a proprietary interest or to increase

The following is a summary of stock options outstanding at May 1, 2004:

such interest in National Beverage. The number of shares or options which

may be issued under stock-based awards to an individual is limited to

1,400,000 during any year. Awards may be granted for no cash considera-

tion or such minimal cash consideration as may be required by law. Options

generally vest over a five-year period and expire after ten years.

Pursuant to a Special Stock Option Plan, National Beverage has author-

ized the issuance of options to purchase up to an aggregate of 1,000,000

shares of common stock. Options may be granted for such consideration

(Shares in thousands)

Options Outstanding

Options Exercisable

Range of
Exercise Price

$ .01 –$ 1.32

$2.27–$2.87

$3.20–$3.69

$4.26–$6.82

Remaining

Exercise

Life(1)

Shares

Price(2)

Shares

4 years

7 years

8 years

9 years

248

416

194

175

6 years

1,033

$ .95

2.62

3.67

4.98

2.82

226

319

112

160

817

Exercise
Price(2)

$ .95

2.56

3.69

4.94

2.74

as determined by the Board of Directors. National Beverage also author-

(1) Reflects weighted average remaining contractual life.

ized the issuance of options to purchase up to 100,000 shares of common

(2) Reflects weighted average exercise price.

stock to be issued at the direction of the Chairman.

The Key Employee Equity Partnership Program (“KEEP Program”) pro-

vides for the granting of stock options to purchase up to 200,000 shares 

of common stock to key employees, consultants, directors and officers of

During fiscal 2004, 2003 and 2002, approximately $1,160,000,

$171,000, and $727,000, respectively, of accrued compensation and 

tax benefits related to stock options exercised was credited to additional

the Company. Participants who purchase shares of stock in the open market

paid-in capital.

receive grants of stock options equal to 50% of the number of shares

purchased, up to a maximum of 12,000 shares in any two-year period.

Options under the KEEP Program are automatically forfeited in the event

of the sale of shares originally acquired by the participant. The options are

We contribute to various defined contribution retirement plans (for

employees under various collective bargaining agreements) and discretion-

ary profit sharing plans (for non-union employees). Contributions were

$2.2 million for fiscal 2004, $2.2 million for fiscal 2003, and $2.1 million

granted at an initial exercise price of 60% of the purchase price paid for

for fiscal 2002.

the shares acquired and reduces to the par value of the stock at the end

page twenty-five—national beverage corp.

Notes to Consolidated Financial Statements (continued)

9. Commitments and Contingencies

Future minimum rental commitments for non-cancelable operating leases

at May 1, 2004 are as follows:

(In thousands)

Fiscal 2005

Fiscal 2006

Fiscal 2007

Fiscal 2008

Fiscal 2009

Thereafter

Total minimum lease payments

10. Quarterly Financial Data (Unaudited)

$ 5,236

3,812

2,603

1,410

1,032

482

$14,575

Rental expense was $8,828,000 for fiscal 2004, $8,934,000 for fiscal

2003, and $9,415,000 for fiscal 2002.

The Company has contractual obligations relative to the purchase of

certain raw materials, which do not require minimum purchase quantities.

A significant portion of raw material purchases consist of aluminum cans.

From time to time, we are a party to various litigation matters arising

in the ordinary course of business. In our opinion, the ultimate disposition

of such matters will not have a material adverse effect on our consoli-

dated financial position or results of operations.

(In thousands, except per share amounts)

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Fiscal 2004

Net sales

Gross profit

Net income

Net income per share—basic

Net income per share—diluted

Fiscal 2003(1)

Net sales

Gross profit

Net income

Net income per share—basic

Net income per share—diluted

(1) Fiscal 2003 fourth quarter consisted of fourteen weeks while other quarters consisted of thirteen weeks.

$145,665

$129,373

$107,026

$129,997

48,628

8,450

$

$

.23

.22

42,342

4,021

$

$

.11

.11

35,164

1,356

$

$

.04

.04

42,611

4,864

.13

.13

$

$

$ 142,877

$ 127,348

$ 100,500

$ 129,705

47,473

8,051

$

$

.22

.21

41,261

3,843

.10

.10

$

$

32,950

1,089

$

$

.03

.03

43,289

4,606

$

$

.13

.12

page twenty-six—national beverage corp.

Report of Independent Registered Certified Public Accounting Firm

To the Board of Directors and

Shareholders of National Beverage Corp.:

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of income,

shareholders’ equity and cash flows present fairly, in all material respects, the financial position of National Beverage

Corp. and its subsidiaries at May 1, 2004 and May 3, 2003, and the results of their operations and their cash flows for

each of the three years in the period ended May 1, 2004, in conformity with accounting principles generally accepted

in the United States of America. These financial statements are the responsibility of the Company’s management; our

responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits 

of these statements in accordance with standards of the Public Company Accounting Oversight Board (United States).

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial

statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the

amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates

made by management, and evaluating the overall financial statement presentation. We believe that our audits provide

a reasonable basis for our opinion.

PricewaterhouseCoopers LLP

Miami, Florida

July 30, 2004

page twenty-seven—national beverage corp.

Market for Registrant’s Common Equity, Related Stockholder Matters and 
Issuer Purchases of Equity Securities

The common stock of National Beverage Corp., par value $.01 per share, (“the Common Stock”) is listed on the American

Stock Exchange (“AMEX”) under the symbol “FIZ.” The following table shows the range of high and low sale prices per

share of the Common Stock as reported by the AMEX for the fiscal quarters indicated:

First Quarter 

Second Quarter

Third Quarter

Fourth Quarter

Fiscal 2004

Fiscal 2003

High

Low

High

Low

$ 7.70

$6.75

$8.60

$6.40

$ 7.69

$6.98

$ 7.18

$5.50

$ 8.37

$7.43

$7.85

$ 7.15

$11.60

$8.05

$7.65

$6.90

Excluding beneficial owners of our Common Stock whose securities are held in the names of various dealers and/or

clearing agencies, there were approximately 800 shareholders of record at July 19, 2004, according to records main-

tained by our transfer agent.

The stock prices shown above have been restated to reflect the 100% stock dividend distributed on

March 22, 2004 to shareholders of record on March 8, 2004.

On April 30, 2004, the Company paid a special “one-time” cash dividend of $1.00 per share. Currently, the Board

of Directors has no plans to declare additional cash dividends. See Note 5 of Notes to Consolidated Financial Statements

for certain restrictions on the payment of dividends.

page twenty-eight—national beverage corp.

Corporate Data

Directors

Subsidiary Management

Subsidiaries

BevCo Sales, Inc.
Beverage Corporation 
International, Inc.
Big Shot Beverages, Inc.
Everfresh Beverages, Inc.
Faygo Beverages, Inc.
Home Juice Corp.
National Retail Brands, Inc.
NewBevCo, Inc.
PACO, Inc.
Shasta, Inc.
Shasta Beverages, Inc.
Shasta Beverages International, Inc.
Shasta Midwest, Inc.
Shasta Northwest, Inc.
Shasta Sales, Inc.
Shasta Sweetener Corp.
Shasta West, Inc.
Sundance Beverage Company

Corporate Offices

One North University Drive
Fort Lauderdale, FL 33324
954-581-0922

Annual Meeting

The Annual Meeting of Shareholders
will be held on Friday, October 1,
2004 at 2:00 p.m. local time at 
the Hyatt Regency Orlando Inter-
national Airport, 9300 Airport
Boulevard, Orlando, FL 32827.

Nick A. Caporella
Chairman of the Board
& Chief Executive Officer
National Beverage Corp.

Joseph G. Caporella
President
National Beverage Corp.

Samuel C. Hathorn, Jr.*
President
Trendmaker Development Co.

S. Lee Kling*
Chairman of the Board
The Kling Company

Joseph P. Klock, Jr., Esq.*
Chairman and Managing Partner
Steel, Hector & Davis

*Member Audit Committee

Corporate Management

Nick A. Caporella
Chairman of the Board
& Chief Executive Officer

Joseph G. Caporella
President

Edward F. Knecht
Executive Vice President—
Procurement

George R. Bracken
Senior Vice President—Finance

Dean A. McCoy
Senior Vice President—
Chief Accounting Officer

Raymond J. Notarantonio
Executive Director—IT

John S. Bartley
Director—Internal Audit

Brent R. Bott
Director—Consumer Marketing

H. Don Hatcher
Director—Insurance

Gregory J. Kwederis
Director—Beverage Analyst

Lawrence P. Parent
Director—Credit Management

Edward F. Knecht
President
Shasta Sweetener Corp.
PACO, Inc.

William R. Phillips
President
National BevPak

Sanford E. Salzberg
President
Shasta, Inc.

Michael J. Bahr
Executive Vice President
Shasta West, Inc.

Alan A. Chittaro
Executive Vice President
Faygo Beverages, Inc.

Alan D. Domzalski
Executive Vice President
Everfresh Beverages, Inc.

Brian M. Gaggin
Executive Vice President
National Retail Brands, Inc.

Harold S. Jackson
Executive Vice President
Shasta Northwest, Inc.

Charles A. Maier
Executive Vice President
Foodservice
Shasta Sales, Inc.

Michael J. Perez
Executive Vice President
Shasta Midwest, Inc.

Dennis L. Thompson
Executive Vice President
BevCo Sales, Inc.

John F. Hlebica
Vice President
Shasta Beverages International, Inc.

Worth B. Shuman, III
Vice President
Military Sales

Andrew F. Stallone
Vice President
Beverage Corporation 
International, Inc.

Martin J. Rose
General Manager
Shasta Vending

Financial and 
Other Information

Copies of National Beverage Corp.’s
Annual Report, Annual Report 
on Form 10-K and supplemental
quarterly financial data are avail-
able free of charge on our web-
site or contact our Shareholder
Relations department at the
Company’s corporate address 
or at 888-4-NBCFIZ.

Earnings and other financial results,
corporate news and other Company
information are available on
National Beverage’s website at
www.nationalbeverage.com.

Stock Exchange Listing

Common Stock is listed on the
American Stock Exchange—
symbol FIZ.

Transfer Agent and Registrar

Mellon Investor Services LLC
P.O. Box 3315
South Hackensack, NJ 07606
800-756-3353
www.melloninvestor.com

Independent Auditors

PricewaterhouseCoopers LLP
Miami, FL

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One North University Drive, Fort Lauderdale, Florida 33324 • 954-581-0922 • www.nationalbeverage.com