Quarterlytics / Consumer Defensive / Beverages - Non-Alcoholic / National Beverage Corp.

National Beverage Corp.

fizz · NASDAQ Consumer Defensive
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Ticker fizz
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Sector Consumer Defensive
Industry Beverages - Non-Alcoholic
Employees 1001-5000
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FY2010 Annual Report · National Beverage Corp.
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25 years of good taste
National Beverage Corp.  •  2010 Annual Report

25 years of good taste

National Beverage Corp.

‘The best way to  

  predict the future…

  …is to invent it!’

 
25 Years of
Flavorful Innovation 

‘Success is… 

  getting what 
you like.

Happiness is… 

liking what 

you get!’

 
 
 
 
 
A Sparkling History of 
Flavorful Creations

The Birth of an 
American Original

Our company has thrived on experimentation and originality. Our early 
brand initiatives changed the complexion of the beverage industry in 
America. We were the first to introduce diet flavors and soft drinks in 
steel cans, we pioneered the warehouse distribution method on a 
national level and we ventured outside the norm by formulating soft 
drinks with alternative sweeteners. We are America’s Flavor Choice.

A Mainstay in the
Beverage Marketplace

As you read these words, let your eyes once again shift to  
top left…it’s Mt. Shasta. Shasta water…today Shasta soft 
drinks, still belong to America as does the mountain of 
distinction–Mt. Shasta. Look again and you can feel 
our spirit…taste it too! As you are a part of us– 
we are a part of you.

Mt. Shasta

Shasta Natural FIZZ is born

Rail tankers to #1 bottling plant

Distinctive glass

‘Soda water’ at dinner table

Magic bubbles

Shasta then…

Russian bakers put food flavorings  
  into soda water–Out comes Faygo

Horses deliver–People cheer

Corks move to caps

Machines make POP–3 cents each

Faygo then…

Faster fillers

Soldiers drink POP

‘Vend’ a drink

Steel cans out–aluminum cans in

Shasta Diet a hit

HFCS is vogue

8oz can is BIG

2,200 cans per minute lowers cost

Warehouse delivery is born

Faygo commercials a hit

Elvis loves Shasta…

Energy drinks RIP IT up

Juice is nutritious

Bottled water is flavored

Sparkling over carbonated

Flavors over cola

Flavors and colors are fun

Vitamins are mixed

Value a must

Packaging sells

Taste with less calories

LaCroix #1 in cans

Shasta & Faygo now…

Our Heritage…Our Destiny!

Few companies can boast of such rich history...and steadfast tradition. This 

tradition is the essence of National Beverage Corp. We work hard to diligently 

carry on the creativity and entrepreneurship that is so deep-rooted in our past.

25 years of fun, flavor and…

…innovation!

National Beverage’s success over the past 
quarter century has been stimulated by the 
undying passion and inventiveness of our 
team members. Team National is driven 
to–create bold and unique packaging–
develop crisp and tantalizing new flavors–
respond to America’s growing demand for 
healthy beverage alternatives–and supply 
unmatched value for both retailers and  
consumers. Fun is our ultimate reward…
for meeting the daily challenges of a 
dynamic environment.

 
Creating a  

delectable…

…in the world  

of beverages.

National Beverage was created as a solution for a contentious 
 situation. It–not only astonished the corporate world with this ‘slim 
chance’ achievement…but went on to make a gigantic splash–in its 
own charismatic way! We have a style about us–everything we do 
becomes the challenge of challenges! Our passion to excel–drives 
us so hard, that often…we have far exceeded our original goal and 
truly forgotten what it was! 

Feel our spirit, look at our packaging, touch our ambition, gulp our 
refreshment, savor our flavor, witness our performance, cheer our 
value and finally–count our blessings! Gee Whiz…if you’re still 
‘upright’ and not flattened–you belong in the Smithsonian! Those 
‘things’ don’t drink soft drinks–anyway! 

While it’s often said about us…“It’s either their way–or no 
way!” Naw…we–just don’t do it! 

Keep your eye on us–we’re ‘splashin’ our way into the 
next phase of our company’s life–with excitement and 
confidence, previously unimaginable–while making 
the World a better place! 

 
 
‘Quality is  

not expensive…

…it’s

There is a very strong Emotional Connection 
uniting those who truly control the corporate 
guidance structure at National Beverage Corp. 
While many, many other tangible assets provide 
the gears of the performance machine–the  
most profound and single precious ingredient  
for National’s success is this mighty…
Emotional Connection.

This is the ultimate necessity for any successful 
endeavor that requires humans working together 
to achieve. Nothing yet can replace human feel-
ings that motivate other humans…to feel the 
need to strive for excellence–Team National are 

World Class Champions at this.

Emotional Connection…Priceless!

There is nothing more compelling than the 
 challenge of humans competing to achieve– 
not just for the accomplishment of the goal,  
but, far more heartfelt, for the acknowledge-
ment from the leader whose respect the team 
seeks as their satisfaction. An example…several 
large plants or many smaller facilities in strategic 
locations with freight considerations in play,  
are the challenge of an Emotionally Connected 
team of strategists. They have to be right– 
to feel right! 

What is the basis of innovation? Is it need– 
or is it the excitement of finding the ultimate 
better way?

We are Team National and we choose the 
 better way!

 
‘To perform like a…

…you must practice like one!’

Strategizing to speculate what the consumer will want 
is a champion effort and, as in any effort, failure exists, 
especially in brand development. Often, what doesn’t 
work becomes the nucleus of ultimately–what does. 
Passion, ignited by the will to win, fuels our determination 
–but deliberate consumer diligence keeps our market- 
ing force ahead of the curve–as we strive to satisfy  
our consumer.

Team National’s Brand Development Champs–are savage 
in their quest to compete!

New Packaging–New products–New product 
extensions–New–New–New…that’s where  
our passion is centered! New Rip It Shots, new 
Shasta graphics, new LaCroix 15oz packaging, 
more new and exciting flavors–always–all  
days–everyday–no let up in the race to stay  
the number one ‘flavorite’ soft drink beverage 
company. Yes, each and every minute, our inner 
souls make demands on our brand development 
 strategists. The whole scheme must work–the 
package, the label, the colors, the name and, 
certainly, the ultimate–ingredients.

This is our real talent–we are Team National– 
America’s Flavor Choice!

Simple fun as only  

a child can have…

  …that’s life at its  

refreshing best!

National Beverage has matured in a relatively short time into a hallmark of ‘what-to-do-right’–
while achieving a genuine class status as a flavor producer and soft drink innovator. 
Developing the finest brands in several specific categories, paying off a considerable amount 
of debt, issuing dividends to shareholders, while creating significant shareholder value, 
 certifies that National Beverage Corp. is a well-managed enterprise. Over the past twenty 

years, the Company has rewarded its shareholders with an average annual return of over 
77%. Just imagine what we will be able to do when we grow up and…really mature. 

Team National manages what it can control–but our strong Emotional Connection 
demands that we often dynamically try to manage those things that certainly are not 
within our power. “Please don’t upset us by telling us–we shouldn’t try!”

Our philosophy is the container which encompasses all that we are. Our management is 

our arsenal and our fortress balance sheet–our playbook. We are ready for the 

challenge to outperform ourselves…Yes–we are!

We are Team National and ^ ready for business!

 
 
 
 
 
‘To live your life 
in your own way…

to reach for the goals  
you have set for yourself…

to be the you that 
you want to be…

  …that is SucceSS!’

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‘Success…

in	business	means		
	 finding	and	tapping		

	 every	possible	

	 resource,	regardless		

	 of	how	infinitesimal		
it	may	first	appear!’

	
	
	
	
	
	
	
National Beverage Corp.
Selected Financial Data

(In thousands, except per share and footnote amounts)

S u m m a r y  o f  O p e r a t i o n s :

Net sales
Cost of sales(2)

Gross profit
Selling, general and administrative expenses
Interest expense
Other (expense) income—net

Income before income taxes
Provision for income taxes

Net income

P e r  S h a r e  D a t a :
Basic net income(3)
Diluted net income(3)
Closing stock price(3)
Cash dividends paid(4)

B a l a n c e  S h e e t  D a t a :

Cash and equivalents
Working capital
Property, plant and equipment—net
Total assets
Deferred income tax liability
Shareholders’ equity(4)

May 1,
2010

Fiscal Year Ended
May 3,
2008(1)

May 2,
2009

April 28,
2007

April 29,
2006

$ 593,465
396,450

$ 575,177
405,322

$ 566,001
393,420

$ 539,030
365,793

$ 516,802
349,131

197,015
145,159
120
(351)

51,385
18,532

169,855
131,918
107
967

38,797
14,055

172,581
138,447
109
1,053

35,078
12,598

173,237
137,212
106
2,587

38,506
13,824

167,671
135,090
105
2,416

34,892
12,666

$  32,853

$  24,742

$  22,480

$  24,682

$  22,226

$ 

.71
.71
11.60
1.35

$  68,566
92,898
53,401
240,359
15,597
141,572

$ 

.54
.54
10.47
—

$  84,140
117,840
56,141
265,682
16,517
170,012

$ 

.49
.49
8.05
.80

$ 

.54
.54
13.13
—

$ 

.49
.48
12.80
.83

$  51,497
89,396
57,639
239,122
16,624
144,625

$  65,579
97,684
57,369
257,632
15,217
157,361

$  42,119
75,025
56,027
218,339
17,783
130,860

(1) Fiscal 2008 consisted of 53 weeks.
(2) Fiscal 2006 cost of sales includes a fructose settlement gain of $8,382,000.
(3)  Basic net income per share is computed by dividing earnings applicable to common shares by the weighted average number of shares outstanding. Diluted net income per share includes the 

dilutive effect of stock options. Net income per share and the closing stock price have been adjusted for the 20% stock dividend distributed on June 22, 2007.

(4)  The Company paid special cash dividends of $62,295,000 ($1.35 per share), $36,711,000 ($.80 per share) and $38,021,000 ($.83 per share) on January 22, 2010, August 17, 2007 and January 

27, 2006, respectively.

1

National Beverage Corp.  
Management’s Discussion and Analysis of 
Financial Condition and Results of Operations

O v e r v i e w

National Beverage Corp. develops, manufactures, markets and distributes 
a complete portfolio of quality beverage products throughout the United 
States.  Incorporated  in  Delaware  in  1985,  National  Beverage  Corp.  is  a 
holding  company  for  various  operating  subsidiaries.  In  this  report,  the 
terms  “we,”  “us,”  “our,”  “Company”  and  “National  Beverage”  mean 
National Beverage Corp. and its subsidiaries. 

We consider ourselves to be a leader in the development and sale of 
flavored beverage products in the United States, offering a wide selection 
of  flavored  soft  drinks,  juices,  sparkling  waters,  energy  drinks  and 
 nutritionally-enhanced waters. Our flavor development spans over 100 
years  originating  with  our  flagship  brands,  Shasta®  and  Faygo®,  each  of 
which  has  over  50  flavor  varieties.  We  also  offer  the  health-conscious 
consumer a diverse line of flavored beverage products, including Everfresh®, 
Home  Juice®  and  Mr.  Pure®  100%  juice  and  juice-based  products; 
LaCroix®, Crystal Bay® and ClearFruit® flavored, sparkling and spring water 
products;  and  ÀSanté®  nutritionally-enhanced  waters.  In  addition,  we 
 produce  and  market  Rip  It®  energy  drinks,  Ohana®  fruit-flavored  drinks, 
St. Nick’s® holiday soft drinks, as well as effervescent powder beverage 
enhancers sold under the NutraFizz® brand name. Substantially all of our 
brands are produced in twelve manufacturing facilities that are  strategically 
located  near  major  metropolitan  markets  throughout  the  continental 
United States. To a lesser extent, we develop and produce soft drinks for 
certain retailers and beverage companies (“allied brands”).

Our  strategy  emphasizes  the  growth  of  our  products  by  offering  a 
branded beverage portfolio of proprietary flavors, supporting the franchise 
value  of  regional  brands  and  expanding  those  brands  with  distinctive 
packaging  and  broad  demographic  emphasis,  developing  and  acquiring 
innovative products tailored toward healthy lifestyles and appealing to the 
“quality-value” expectations of the family consumer. We believe that the 
“regional share dynamics” of our brands results in more retailer  sponsored 
promotional  activities  which  perpetuate  consumer  loyalty  within  local 
regional markets. 

Our focus is to increase penetration of our brands in the convenience 
channel  through  Company-owned  and  independent  distributors.  The 
 convenience  channel  consists  of  convenience  stores,  gas  stations  and 
other smaller “up-and-down-the-street” accounts. Because of the higher 
retail  prices  and  margins  that  typically  prevail  in  this  market,  we  have 
undertaken several measures to expand convenience channel distribution. 
These measures include development of new products and serving sizes 
specifically targeted for this market, such as ClearFruit, Crystal Bay, Rip It 
and  ÀSanté.  Additionally,  we  have  created  proprietary  and  specialized 
packaging  with  distinctive  graphics  for  these  products.  We  intend  to 
 continue  our  focus  on  enhancing  growth  in  the  convenience  channel 
through both specialized packaging and innovative product development. 
Beverage industry sales are seasonal with the highest volume typically 
realized during the summer months. Additionally, our operating results are 
subject  to  numerous  factors,  including  fluctuations  in  the  costs  of  raw 
materials,  changes  in  consumer  preference  for  beverage  products  and 
competitive pricing in the marketplace. 

R e s u l t s  o f  O p e r a t i o n s

Net Sales Net sales for the fiscal year ended May 1, 2010 (“Fiscal 2010”) 
increased  3.2%  to  $593,465,000  as  compared  to  $575,177,000  for  the 
fiscal  year  ended  May  2,  2009  (“Fiscal  2009”).  The  net  sales  increase 
reflects  case  volume  growth  of  1.2%  for  our  energy  drinks,  juices  and 
waters  and  5.1%  for  branded  carbonated  soft  drinks.  In  addition,  unit 
pricing increased .9% largely due to favorable product mix changes. This 
improvement was partially offset by a decline in allied branded volume. 

Fiscal 2009 consisted of 52 weeks while the fiscal year ended May 3, 
2008  (“Fiscal  2008”)  consisted  of  53  weeks.  Net  sales  for  Fiscal  2009 
increased  to  $575,177,000  or  3.8%  after  adjusting  for  the  effect  of  the 
extra  week  in  Fiscal  2008.  The  net  sales  increase  reflects  case  volume 
growth  of  3.1%  for  our  energy  drinks,  juices  and  waters  and  2.1%  for 
branded  carbonated  soft  drinks.  In  addition,  unit  pricing  increased  3.4% 
due  to  product  mix  and  price  increases  instituted  to  recover  higher  raw 

2

material costs. This improvement was partially offset by a decline in allied 
branded volume. 

Gross Profit  Gross profit approximated 33.2% of net sales for Fiscal 2010 
and  29.5%  of  net  sales  for  Fiscal  2009.  The  gross  margin  improvement 
was  due  to  higher  sales  volume,  favorable  changes  in  product  mix  and 
lower raw material costs. Cost of goods sold per unit decreased 4.4%. 

Gross  profit  approximated  29.5%  of  net  sales  for  Fiscal  2009  and 
30.5%  of  net  sales  for  Fiscal  2008.  The  decline  in  gross  margin  was  
due  to  higher  manufacturing  and  raw  material  costs  and  the  effect  of  a 
$1,423,000 business interruption insurance recovery in Fiscal 2008. This 
decline was partially offset by the higher unit pricing noted above. Cost of 
goods sold per unit increased 4.9%. 

Shipping  and  handling  costs  are  included  in  selling,  general  and 
administrative  expenses,  the  classification  of  which  is  consistent  with 
many  beverage  companies.  However,  our  gross  margin  may  not  be 
comparable to companies that include shipping and handling costs in cost 
of sales. See Note 1 of Notes to Consolidated Financial Statements.

Selling,  General  and  Administrative  Expenses  Selling,  general  and 
administrative  expenses  were  $145,159,000  or  24.5%  of  net  sales  for 
Fiscal  2010  compared  to  $131,918,000  or  22.9%  of  net  sales  for  Fiscal 
2009.  The  increase  in  expenses  was  primarily  due  to  higher  marketing 
and  administrative  costs.  Marketing  costs  reflect  increased  cooperative 
advertising  programs  with  customers  and  increased  brand  support 
expenditures. 

Selling,  general  and  administrative  expenses  were  $131,918,000  or 
22.9% of net sales for Fiscal 2009 compared to $138,447,000 or 24.5% 
of net sales for Fiscal 2008. The decline in expenses was primarily due to 
lower distribution and marketing costs.

Interest  expense  is  comprised 
Interest  Expense  and  Other  Income—Net 
of  financing  costs  related  to  maintaining  lines  of  credit.  Other  income 
includes interest income of $229,000 for Fiscal 2010, $865,000 for Fiscal 
2009 and $1,218,000 for Fiscal 2008. The decline in interest income for 

Fiscal  2010  and  Fiscal  2009  was  due  to  lower  investment  yields.  Other 
income  for  Fiscal  2009  includes  a  gain  of  $728,000  related  to  a  legal 
settlement  concerning  certain  leased  property.  See  Note  7  of  Notes  to 
Consolidated Financial Statements. 

Income Taxes  Our effective tax rate was approximately 36.1% for Fiscal 
2010,  36.2%  for  Fiscal  2009  and  35.9%  for  Fiscal  2008.  The  difference 
between  the  effective  rate  and  the  federal  statutory  rate  of  35%  was 
primarily due to the effects of state income taxes, nondeductible expenses 
and  nontaxable  interest  income.  See  Note  8  of  Notes  to  Consolidated 
Financial Statements.

L i q u i d i t y  a n d   F i n a n c i a l   C o n d i t i o n

Liquidity  and  Capital  Resources  Our  principal  source  of  funds  is  cash 
generated  from  operations,  which  may  be  supplemented  by  borrowings 
available  under  our  credit  facilities.  The  Company  maintains  unsecured 
revolving  credit  facilities  aggregating  $75,000,000,  of  which  $3,042,000 
was utilized for standby letters of credit at May 1, 2010. We believe that 
existing  capital  resources,  including  cash  and  equivalents  aggregating 
$68,566,000  as  of  May  1,  2010,  will  be  sufficient  to  meet  our  capital 
requirements  for  the  foreseeable  future.  See  Note  4  of  Notes  to 
Consolidated Financial Statements.

Although  we  continually  make  capital  improvements  to  expand  our 
production capacity, enhance packaging capabilities or improve efficiencies 
at  our  manufacturing  facilities,  the  Company  did  not  have  any  material 
capital  expenditure  commitments  as  of  May  1,  2010.  We  anticipate  that 
Fiscal  2011  capital  expenditures  will  be  higher  than  Fiscal  2010 
expenditures.

The Company paid special cash dividends of $62,295,000 ($1.35 per 
share) on January 22, 2010 and $36,711,000 ($.80 per share) on August 
17,  2007.  On  June  22,  2007,  the  Company  distributed  a  20%  stock 
dividend to shareholders. 

3

National Beverage Corp.  
Management’s Discussion and Analysis of 
Financial Condition and Results of Operations (continued)

Pursuant to a management agreement, we incurred a fee to Corporate 
Management  Advisors,  Inc.  (“CMA”)  of  approximately  $5,935,000  for 
Fiscal 2010, $5,752,000 for Fiscal 2009 and $5,660,000 for Fiscal 2008. 
At  May  1,  2010,  we  owed  $2,823,000  to  CMA  for  unpaid  management 
fees. See Note 5 of Notes to Consolidated Financial Statements.

Cash Flows  During Fiscal 2010, $54,385,000 was provided from operating 
activities,  which  was  offset  by  $8,314,000  used  for  investing  activities 
and $61,645,000 used for financing activities. Cash provided by operating 
activities  increased  $18,556,000  primarily  due  to  higher  earnings.  Cash 
used  in  investing  activities  increased  $4,823,000  due  to  changes  in  net 
marketable securities transactions and higher capital expenditures. Cash 
used  in  financing  activities  was  $ 61,645,000,  which  includes  the 
$62,295,000 cash dividend noted above.

During  Fiscal  2009,  $ 35,829,000  was  provided  from  operating 
activities, which was partially offset by $ 3,491,000 used for investing 
activities. Cash provided by operating activities increased $1,841,000 
primarily  due  to  higher  earnings.  Cash  used  in  investing  activities 
decreased  $ 9,222,000  due  to  changes  in  net  marketable  securities 
transactions and reduced capital expenditures. Cash provided by financing 
activities aggregated $305,000 in Fiscal 2009. 

Financial Position  During Fiscal 2010, our working capital decreased 
$24,942,000  to  $92,898,000  due  to  the  special  cash  dividend  paid  in 
January 2010. Inventory decreased $4,940,000 due to lower raw material 
costs  and  reduced  inventory  levels.  Prepaid  and  other  assets  decreased 
$1,368,000  primarily  due  to  changes  in  income  tax  receivables.  At  
May 1, 2010, the current ratio was 2.3 to 1, as compared to 2.7 to 1 at 
May 2, 2009.

During  Fiscal  2009,  our  working  capital  increased  $28,444,000  to 
$117,840,000  primarily  due  to  cash  provided  from  operations.  Trade 
receivables  increased  $4,549,000  due  to  changes  in  customer  mix  and 
timing  of  customer  payments.  Prepaid  and  other  assets  decreased 
$6,457,000 primarily due to changes in income tax refunds. At May 2, 2009, 
the current ratio was 2.7 to 1, as compared to 2.3 to 1 at May 3, 2008.

C o n t r a c t u a l  O b l i g a t i o n s

Contractual obligations at May 1, 2010 are payable as follows:

(In thousands)

Total

1 Year

Less

Than

1 to 3

Years

3 to 5

Years

More

Than 5

Years

Operating leases

$18,218

$5,180

$5,821

$2,350

$4,867

We have guaranteed the residual value of certain leased equipment 
in the amount of $11,300,000. Management believes that the net realizable 
value  of  such  equipment  will  be  in  excess  of  the  guaranteed  amount 
when the lease terminates in July 2012. 

We  contribute  to  certain  pension  plans  under  collective  bargaining 
agreements based on hours worked and to a discretionary profit sharing 
plan, none of which have any long-term contractual funding requirements. 
Contributions  were  $2,309,000  for  Fiscal  2010,  $2,304,000  for  Fiscal 
2009 and $2,237,000 for Fiscal 2008.

We maintain self-insured and deductible programs for certain liability, 
medical and workers’ compensation exposures. Other long-term liabilities 
include known claims and estimated incurred but not reported claims not 
otherwise  covered  by  insurance,  based  on  actuarial  assumptions  and 
historical  claims  experience.  Since  the  timing  and  amount  of  claim 
payments vary significantly, we are not able to reasonably estimate future 
payments for the specific periods indicated in the table above.

We  have  standby  letters  of  credit  aggregating  $3,042,000,  which 
expire in fiscal 2011, that relate to our self-insurance programs. We expect 
to renew these standby letters of credit.

O f f - B a l a n c e  S h e e t  A r r a n g e m e n t s

We  do  not  have  any  off-balance  sheet  arrangements  that  have,  or  are 
reasonably likely to have, a current or future material effect on our financial 
condition.

4

C r i t i c a l  A c c o u n t i n g  P o l i c i e s

The  preparation  of  financial  statements  in  conformity  with  generally 
accepted accounting principles requires management to make estimates 
and  assumptions  that  affect  the  amounts  reported  in  the  financial 
statements and accompanying notes. Although these estimates are based 
on  management’s  knowledge  of  current  events  and  actions  it  may 
undertake in the future, they may ultimately differ from actual results. We 
believe  that  the  critical  accounting  policies  described  in  the  following 
paragraphs  comprise  the  most  significant  estimates  and  assumptions 
used in the preparation of our consolidated financial statements. For these 
policies, we caution that future events rarely develop exactly as estimated 
and the best estimates routinely require adjustment.

Credit Risk  We sell products to a variety of customers and extend credit 
based  on  an  evaluation  of  each  customer’s  financial  condition,  generally 
without requiring collateral. Exposure to credit losses varies by customer 
principally  due  to  the  financial  condition  of  each  customer.  We  monitor 
our  exposure  to  credit  losses  and  maintain  allowances  for  anticipated 
losses  based  on  specific  customer  circumstances,  credit  conditions  and 
historical write-offs. 

Impairment of Long-Lived Assets  All long-lived assets, excluding goodwill 
and  intangible  assets  not  subject  to  amortization,  are  evaluated  for 
impairment on the basis of undiscounted cash flows whenever events or 
changes  in  circumstances  indicate  that  the  carrying  amount  of  an  asset 
may not be recoverable. An impaired asset is written down to its estimated 
fair  market  value  based  on  the  best  information  available.  Estimated  fair 
market  value  is  generally  measured  by  discounting  future  cash  flows. 
Goodwill  and  intangible  assets  not  subject  to  amortization  are  evaluated 
for  impairment  annually  or  sooner  if  we  believe  such  assets  may  be 
impaired.  An  impairment  loss  is  recognized  if  the  carrying  amount  or,  
for goodwill, the carrying amount of its reporting unit, is greater than its 
fair value.

Income  Taxes  Our  effective  income  tax  rate  is  based  on  estimates  of 
taxes  which  will  ultimately  be  payable.  Deferred  taxes  are  recorded  to 
give  recognition  to  temporary  differences  between  the  tax  bases  of 
assets or liabilities and their reported amounts in the financial statements. 
Valuation  allowances  are  established  to  reduce  the  carrying  amounts  of 
deferred  tax  assets  when  it  is  deemed,  more  likely  than  not,  that  the 
benefit of deferred tax assets will not be realized.

Insurance Programs  We maintain self-insured and deductible programs for 
certain liability, medical and workers’ compensation exposures. Accordingly, 
we  accrue  for  known  claims  and  estimated  incurred  but  not  reported 
claims not otherwise covered by insurance based on actuarial assumptions 
and historical claims experience.

Sales  Incentives  We  offer  various  sales  incentive  arrangements  to  our 
customers which require customer performance or achievement of certain 
sales volume targets. In those circumstances when the incentive is paid 
in  advance,  we  amortize  the  amount  paid  over  the  period  of  benefit  or 
contractual sales volume. When the incentive is paid in arrears, we accrue 
the  expected  amount  to  be  paid  over  the  period  of  benefit  or  expected 
sales  volume.  The  recognition  of  these  incentives  involves  the  use  of 
judgment  related  to  performance  and  sales  volume  estimates  that  are 
made  based  on  historical  experience  and  other  factors.  Sales  incentives 
are  accounted  for  as  a  reduction  of  sales  and  actual  amounts  ultimately 
realized may vary from accrued amounts. 

N e w  A c c o u n t i n g  S t a n d a r d s

See Note 1 of Notes to Consolidated Financial Statements for information 
about recently issued accounting standards.

5

National Beverage Corp.  
Management’s Discussion and Analysis of 
Financial Condition and Results of Operations (continued)

Q u a n t i t a t i v e  a n d  Q u a l i t a t i v e   D i s c l o s u r e s  A b o u t   M a r k e t  R i s k

Commodities  We  purchase  various  raw  materials,  including  aluminum 
cans,  plastic  bottles,  high  fructose  corn  syrup  and  various  juice 
concentrates, the prices of which fluctuate based on commodity market 
conditions.  Our  ability  to  recover  increased  costs  through  higher  pricing 
may be limited by the competitive environment in which we operate. At 
times,  we  manage  our  exposure  to  this  risk  through  the  use  of  supplier 
pricing  agreements  that  enable  us  to  establish  the  purchase  prices  for 
certain commodities. Additionally, we use derivative financial instruments 
to partially mitigate our exposure to changes in certain raw material costs.

Interest Rates  We had no debt-related interest rate exposure during Fiscal 
2010.  Our  investment  portfolio  is  comprised  of  highly  liquid  securities 
consisting  primarily  of  short-term  money  market  investments,  the  yields 
of which fluctuate based largely on short-term Treasury rates. If the yield 
of  these  investments  had  changed  by  100  basis  points  (1%),  interest 
income for Fiscal 2010 would have changed by approximately $435,000.

F o r w a r d - L o o k i n g  S t a t e m e n t s

National  Beverage  and  its  representatives  may  from  time  to  time  make 
written  or  oral  statements  relating  to  future  events  or  results  relative  to 
our  financial,  operational  and  business  performance,  achievements, 
objectives and strategies. These statements are “forward-looking” within 
the meaning of the Private Securities Litigation Reform Act of 1995 and 
include statements contained in this report, filings with the Securities and 

Exchange  Commission  and  other  reports  to  our  stockholders.  Certain 
statements including, without limitation, statements containing the words 
“believes,” “anticipates,” “intends,” “plans,” “expects,” and “estimates” 
constitute “forward-looking statements” and involve known and unknown 
risk,  uncertainties  and  other  factors  that  may  cause  the  actual  results, 
performance  or  achievements  of  our  Company  to  be  materially  different 
from  any  future  results,  performance  or  achievements  expressed  or 
implied by such forward-looking statements. Such factors include, but are 
not  limited  to,  the  following:  general  economic  and business conditions, 
pricing  of  competitive  products,  success  in  acquiring  other  beverage 
businesses, success of new product and flavor introductions, fluctuations 
in the costs of raw materials and packaging supplies, ability to pass along 
cost increases to our customers, labor strikes or work stoppages or other 
interruptions or difficulties in the employment of labor, continued retailer 
support  for  our  products,  changes  in  consumer  preferences  and  our 
success in creating products geared toward consumers’ tastes, success 
of  implementing  business  strategies,  changes  in  business  strategy  or 
development  plans,  government  regulations,  taxes  or  fees  imposed  on 
the  sale  of  our  products,  unseasonably  cold  or  wet  weather  conditions 
and other factors referenced in this report and the Company’s filings with 
the  Securities  and  Exchange  Commission.  We  disclaim  an  obligation  to 
update  any  such  factors  or  to  publicly  announce  the  results  of  any 
revisions  to  any  forward-looking  statements  contained  herein  to  reflect 
future events or developments.

6

National Beverage Corp.  
Consolidated Balance Sheets

(In thousands, except share amounts)

A s s e t s
Current assets:
  Cash and equivalents
  Trade receivables—net of allowances of $509 (2010) and $445 (2009)

Inventories

  Deferred income taxes—net
  Prepaid and other assets

  Total current assets
Property, plant and equipment—net
Goodwill—net
Intangible assets—net
Other assets

L i a b i l i t i e s  a n d  S h a r e h o l d e r s ’  E q u i t y
Current liabilities:
  Accounts payable
  Accrued liabilities

Income taxes payable

  Total current liabilities
Deferred income taxes—net
Other liabilities
Shareholders’ equity:
  Preferred stock, 7% cumulative, $1 par value, aggregate liquidation preference of $15,000— 

  1,000,000 shares authorized; 150,000 shares issued

  Common stock, $.01 par value—75,000,000 shares authorized; 50,188,819 shares (2010)  

  and 50,045,718 shares (2009) issued

  Additional paid-in capital
  Retained earnings
  Accumulated other comprehensive income
  Treasury stock—at cost:

  Preferred stock—150,000 shares
  Common stock—4,032,784 shares

  Total shareholders’ equity

See accompanying Notes to Consolidated Financial Statements.

May 1,
2010

May 2,
2009

$  68,566
53,834
34,672
3,367
4,184

164,623
53,401
13,145
1,615
7,575

$  84,140 
53,735 
39,612 
3,262 
5,552 

186,301 
56,141 
13,145 
1,861 
8,234 

$ 240,359

$ 265,682 

$  48,428
23,170
127

$  48,005 
20,142 
314 

71,725
15,597
11,465

68,461 
16,517 
10,692 

150

150 

502
28,150
130,767
3

500 
27,153 
160,209 
—

(5,100)
(12,900)

(5,100)
(12,900)

141,572

170,012 

$ 240,359

$ 265,682 

7

 
 
 
 
 
 
National Beverage Corp.  
Consolidated Statements of Income

(In thousands, except per share amounts)

Net sales
Cost of sales

Gross profit
Selling, general and administrative expenses
Interest expense
Other (expense) income—net

Income before income taxes
Provision for income taxes

Net income

Net income per share:
  Basic

  Diluted

Weighted average common shares outstanding:
  Basic

  Diluted

See accompanying Notes to Consolidated Financial Statements.

8

Fiscal Year Ended
May 2,
2009

May 1,
2010

May 3,
2008

$ 593,465
396,450

$ 575,177
405,322

$ 566,001
393,420

197,015
145,159
120
(351)

51,385
18,532

169,855
131,918
107
967

38,797
14,055

172,581
138,447
109
1,053

35,078
12,598

$  32,853

$  24,742

$  22,480

$ 

$ 

.71

.71

$ 

$ 

.54

.54

$ 

$ 

.49

.49

46,065

46,294

45,999

45,894

46,191

46,109

National Beverage Corp.  
Consolidated Statements of Cash Flows

(In thousands)

O p e r a t i n g  A c t i v i t i e s :

Net income
Adjustments to reconcile net income to net cash provided by operating activities:
  Depreciation and amortization
  Deferred income tax (benefit) provision
  Loss on disposal/impairment of property, net
  Stock-based compensation
  Changes in assets and liabilities:

  Trade receivables

Inventories

  Prepaid and other assets
  Accounts payable
  Accrued and other liabilities

May 1,
2010

Fiscal Year Ended
May 2,
2009

May 3,
2008

$  32,853

$  24,742

$  22,480

12,350
(1,026)
791
349

(99)
4,940
8
423
3,796

11,782
(474)
363
340

(4,549)
(858)
2,774
(1,798)
3,507

11,584
1,254
196
311

2,790
5,308
(2,824)
(4,530)
(2,581)

Net cash provided by operating activities

54,385

35,829

33,988

I n v e s t i n g  A c t i v i t i e s :

Marketable securities purchased
Marketable securities sold
Additions to property, plant and equipment
Proceeds from sale of property, plant and equipment

Net cash used in investing activities

F i n a n c i n g  A c t i v i t i e s :

Special cash dividend on common stock
Proceeds from stock options exercised
Stock-based tax benefits

Net cash (used in) provided by financing activities

Net (Decrease) Increase in Cash and Equivalents
Cash and Equivalents—Beginning of Year

Cash and Equivalents—End of Year

O t h e r   C a s h  F l o w  I n f o r m a t i o n :

Interest paid
Income taxes paid

See accompanying Notes to Consolidated Financial Statements.

—
—
(8,349)
35

(8,314)

(109,450)
112,450
(6,658)
167

(302,195)
299,195
(9,725)
12

(3,491)

(12,713)

(62,295)
266
384

(61,645)

(15,574)
84,140 

—  

245
60

305

32,643
51,497 

(36,711)
333
1,021

(35,357)

(14,082)
65,579 

  $  68,566 

  $  84,140  $  51,497 

$ 

124
18,541

$ 

107
11,114

$ 

107
13,767

9

 
 
 
 
 
 
 
 
 
National Beverage Corp.  
Consolidated Statements of Shareholders’ Equity

(In thousands)

N u m b e r  o f  C o m m o n  S h a r e s   I s s u e d

Beginning of year
Stock options exercised

End of year

P r e f e r r e d  S t o c k

Beginning and end of year

C o m m o n  S t o c k

Beginning of year
Stock options exercised

End of year

A d d i t i o n a l  P a i d - I n  C a p i t a l

Beginning of year
Stock options exercised
Stock-based compensation
Stock-based tax benefits

End of year

R e t a i n e d  E a r n i n g s

Beginning of year
Net income
Cash dividends paid
Impact of adopting new accounting guidance

End of year

10

Fiscal Year Ended
May 2,
2009

May 1,
2010

May 3,
2008

50,045
144

50,189

49,982
63

49,538
444

50,045

49,982

$ 

150

$ 

150

$ 

150

500
2

502

27,153
264
349
384

28,150

500
—

500

496
4

500

26,508
245
340
60

24,847
329
311
1,021

27,153

26,508

160,209
32,853
(62,295)
—

135,467
24,742
—
—

149,868
22,480
(36,711)
(170)

130,767

160,209

135,467

(In thousands)

A c c u m u l a t e d  O t h e r  C o m p r e h e n s i v e  I n c o m e

Beginning of year
Cash flow hedges

End of year

Tr e a s u r y  S t o c k — P r e f e r r e d

Beginning and end of year

Tr e a s u r y  S t o c k — C o m m o n

Beginning and end of year

Total Shareholders’ Equity

C o m p r e h e n s i v e  I n c o m e

Net income
Cash flow hedges

Comprehensive Income

See accompanying Notes to Consolidated Financial Statements.

Fiscal Year Ended
May 2,
2009

May 1,
2010

May 3,
2008

—
3

3

—
—

—

—
—

—

(5,100)

(5,100)

(5,100)

(12,900)

(12,900)

(12,900)

  $ 141,572 

  $ 170,012  $ 144,625   

$  32,853
3

$  24,742
—

$  22,480
—

$  32,856

$  24,742

$  22,480

11

National Beverage Corp.  
Notes to Consolidated Financial Statements

National Beverage Corp. develops, manufactures, markets and distributes 
a  complete  portfolio  of  multi-flavored  soft  drinks,  juice  drinks,  water  
and  specialty  beverages  throughout  the  United  States.  Incorporated  
in  Delaware  in  1985,  National  Beverage  Corp.  is  a  holding  company  
for  various  operating  subsidiaries.  When  used  in  this  report,  the  terms 
“we,”  “us,”  “our,”  “Company”  and  “National  Beverage”  mean  National 
Beverage Corp. and its subsidiaries. 

Fair  Value  of  Financial  Instruments  The  fair  values  of  our  cash  and  cash 
equivalents,  trade  receivables  and  accounts  payable  approximate  their 
carrying amounts due to their short-term nature. The estimated fair values 
of  our  derivative  financial  instruments  are  calculated  based  on  market 
rates  to  settle  the  instruments.  These  values  represent  the  estimated 
amounts  we  would  receive  upon  sale,  taking  into  consideration  current 
market prices and credit worthiness. See Note 6. 

1.  S i g n i f i c a n t  A c c o u n t i n g  P o l i c i e s

Basis of Presentation  Our consolidated financial statements are prepared 
in accordance with accounting principles generally accepted in the United 
States.  The  consolidated  financial  statements  include  the  accounts  of 
National Beverage Corp. and all subsidiaries. All significant intercompany 
transactions and accounts have been eliminated. Our fiscal year ends the 
Saturday closest to April 30 and, as a result, an additional week is added 
every  five  or  six  years.  Fiscal  2008  consisted  of  53  weeks  while  Fiscal 
2010 and Fiscal 2009 consisted of 52 weeks. 

Cash  and  Equivalents  Cash  and  equivalents  are  comprised  of  cash  and 
highly  liquid  securities  (consisting  primarily  of  short-term  money-market 
investments) with an original maturity of three months or less.

Derivative  Financial  Instruments  We  may  use  derivative  financial 
instruments to partially mitigate our exposure to changes in raw material 
costs. All derivative financial instruments are recorded at fair value in our 
Consolidated  Balance  Sheets.  We  do  not  use  derivative  financial 
instruments  for  trading  or  speculative  purposes.  Credit  risk  related  to 
derivative  financial  instruments  is  managed  by  requiring  high  credit 
standards for counterparties and frequent cash settlements. See Note 6. 

Impairment of Long-Lived Assets  All long-lived assets, excluding goodwill 
and  intangible  assets  not  subject  to  amortization,  are  evaluated  for 
impairment on the basis of undiscounted cash flows whenever events or 
changes  in  circumstances  indicate  that  the  carrying  amount  of  an  asset 
may  not  be  recoverable.  An  impaired  asset  is  written  down  to  its 
estimated  fair  market  value  based  on  the  best  information  available. 
Estimated  fair  market  value  is  generally  measured  by  discounting  future 
cash flows. Goodwill and intangible assets not subject to amortization are 
evaluated  for  impairment  annually  or  sooner  if  we  believe  such  assets 
may be impaired. An impairment loss is recognized if the carrying amount 
or, for goodwill, the carrying amount of its reporting unit, is greater than 
its fair value.

Income  Taxes  Our  effective  income  tax  rate  is  based  on  estimates  of 
taxes  which  will  ultimately  be  payable.  Deferred  taxes  are  recorded  to 
give recognition to temporary differences between the tax bases of assets 
or  liabilities  and  their  reported  amounts  in  the  financial  statements. 
Valuation  allowances  are  established  to  reduce  the  carrying  amounts  of 
deferred  tax  assets  when  it  is  deemed,  more  likely  than  not,  that  the 
benefit of deferred tax assets will not be realized.

At  the  beginning  of  Fiscal  2008,  we  adopted  new  accounting 
guidance which clarified the accounting for uncertainty in income taxes by 
prescribing  a  recognition  threshold  and  measurement  attribute  for  the 

12

financial statement recognition and measurement of a tax position taken 
or  expected  to  be  taken  in  a  tax  return.  As  a  result,  we  recorded  a 
$703,000  increase  in  liabilities  for  uncertain  tax  positions,  a  $533,000 
decrease  in  deferred  tax  liability  and  a  $170,000  decrease  in  retained 
earnings. See Note 8. 

Insurance  Programs  We  maintain  self-insured  and  deductible  programs 
for  certain  liability,  medical  and  workers’  compensation  exposures. 
Accordingly, we accrue for known claims and estimated incurred but not 
reported  claims  not  otherwise  covered  by  insurance,  based  on  actuarial 
assumptions and historical claims experience.

Intangible Assets 
consisted primarily of nonamortizable trademarks. 

Intangible assets as of May 1, 2010 and May 2, 2009 

Inventories are stated at the lower of first-in, first-out cost or 
Inventories 
market.  Inventories  at  May  1,  2010  are  comprised  of  finished  goods  of 
$21,104,000  and  raw  materials  of  $13,568,000.  Inventories  at  May  2, 
2009 are comprised of finished goods of $22,168,000 and raw materials 
of $17,444,000.

Marketing  Costs  We  are  involved  in  a  variety  of  marketing  programs, 
including  cooperative  advertising  programs  with  customers,  to  advertise 
and  promote  our  products  to  consumers.  Marketing  costs  are  expensed 
when incurred, except for prepaid advertising and production costs which 
are  expensed  when  the  advertising  takes  place.  Marketing  costs,  which 
are  included  in  selling,  general  and  administrative  expenses,  totaled 
$44,749,000 in Fiscal 2010, $34,860,000 in Fiscal 2009 and $39,467,000 
in Fiscal 2008. 

Net Income Per Share  Basic net income per share is computed by dividing 
net  income  by  the  weighted  average  number  of  common  shares 
outstanding during the period. Diluted net income per share is calculated 

in a similar manner, but includes the dilutive effect of stock options, which 
amounted  to  229,000  shares  in  Fiscal  2010,  192,000  shares  in  Fiscal 
2009  and  215,000  shares  in  Fiscal  2008.  Options  to  purchase  18,000 
shares in Fiscal 2010, 33,000 shares in Fiscal 2009 and 344,000 shares in 
Fiscal 2008 were not included in the calculation of diluted net income per 
share because these options were antidilutive. 

In September 2006, the Financial Accounting 
New Accounting Standards 
Standards Board (“FASB”) issued new guidance on fair value measurements. 
The  guidance  defines  fair  value,  provides  a  framework  for  measuring  
fair  value  and  expands  disclosures  about  fair  value  measurements.  The 
guidance  was  effective  at  the  beginning  of  Fiscal  2009  for  all  financial 
assets and liabilities and for nonfinancial assets and liabilities measured at 
fair  value  on  a  recurring  basis.  For  all  other  nonfinancial  assets  and 
liabilities, the guidance was effective at the beginning of Fiscal 2010. The 
adoption of this guidance did not have a material effect on our consolidated 
financial statements.

In  December  2007,  the  FASB  issued  new  guidance  to  improve, 
simplify  and  converge  internationally  the  accounting  for  business 
combinations and the reporting of noncontrolling interests in consolidated 
financial  statements.  The  guidance  was  effective  as  of  the  beginning  of 
Fiscal  2010  and  its  adoption  did  not  have  a  material  effect  on  our 
consolidated financial statements. 

In May 2009, the FASB issued new guidance on subsequent events 
that established general standards of accounting for and disclosure of events 
that occur after the balance sheet date but before financial statements are 
issued. We adopted the guidance effective August 1, 2009. 

In  January  2010,  the  FASB  issued  guidance  amending  certain 
disclosure  requirements  regarding  fair  value  measurements.  The  new 
guidance requires more disclosures about the different classes of assets 
and liabilities measured at fair value, the valuation techniques and inputs 

13

National Beverage Corp.  
Notes to Consolidated Financial Statements (continued)

used,  the  activity  in  Level  3  fair  value  measurements  and  the  transfers 
between levels. We adopted the guidance effective January 31, 2010 and 
its adoption did not materially affect our consolidated financial statements. 

Property,  Plant  and  Equipment  Property,  plant  and  equipment  are 
recorded at cost. Additions, replacements and betterments are capitalized, 
while  maintenance  and  repairs  that  do  not  extend  the  useful  life  of  an 
asset  are  expensed  as  incurred.  Depreciation  is  recorded  using  the 
straight-line  method  over  estimated  useful  lives  of  7  to  30  years  for 
buildings  and  improvements,  and  3  to  15  years  for  machinery  and 
equipment. Leasehold improvements are amortized using the straight-line 
method  over  the  shorter  of  the  remaining  lease  term  or  the  estimated 
useful  life  of  the  improvement.  When  assets  are  retired  or  otherwise 
disposed,  the  cost  and  accumulated  depreciation  are  removed  from  the 
respective accounts and any related gain or loss is recognized. 

Revenue  Recognition  Revenue  from  product  sales  is  recognized  when 
title  and  risk  of  loss  pass  to  the  customer,  which  generally  occurs  upon 
delivery. Our policy is not to allow the return of products once they have 
been accepted by the customer. However, on occasion, we have accepted 
returns or issued credit to customers, primarily for damaged goods. The 
amounts  have  been  immaterial  and,  accordingly,  we  do  not  provide  a 
specific valuation allowance for sales returns.

Sales  Incentives  We  offer  various  sales  incentive  arrangements  to  our 
customers  which  require  customer  performance  or  achievement  of 
certain sales volume targets. In those circumstances when the incentive 
is paid in advance, we amortize the amount paid over the period of benefit 
or  contractual  sales  volume.  When  the  incentive  is  paid  in  arrears,  we 
accrue  the  expected  amount  to  be  paid  over  the  period  of  benefit  or 
expected sales volume. The recognition of these incentives involves the 

use of judgment related to performance and sales volume estimates that 
are  made  based  on  historical  experience  and  other  factors.  Sales 
incentives  are  accounted  for  as  a  reduction  of  sales  and  actual  amounts 
ultimately realized may vary from accrued amounts. 

Segment  Reporting  We  operate  as  a  single  operating  segment  for 
purposes of presenting financial information and evaluating performance. 
As  such,  the  accompanying  consolidated  financial  statements  present 
financial information in a format that is consistent with the internal financial 
information  used  by  management.  We  do  not  accumulate  revenues  by 
product  classification  and,  therefore,  it  is  impractical  to  present  such 
information.

Shipping  and  Handling  Costs  Shipping  and  handling  costs  are  reported 
in  selling,  general  and  administrative  expenses  in  the  accompanying 
statements  of  income.  Such  costs  aggregated  $43,004,000  in  Fiscal 
2010,  $44,096,000  in  Fiscal  2009  and  $45,334,000  in  Fiscal  2008. 
Although our classification is consistent with many beverage companies, 
our  gross  margin  may  not  be  comparable  to  companies  that  include 
shipping and handling costs in cost of sales.

Stock-Based  Compensation  Compensation  expense  for  stock-based 
compensation awards is recognized over the vesting period based on the 
grant-date fair value estimated using the Black-Scholes model. See Note 9. 

Trade  Receivables  We  record  trade  receivables  at  net  realizable  value, 
which  includes  an  appropriate  allowance  for  doubtful  accounts.  We 
extend  credit  based  on  an  evaluation  of  each  customer’s  financial 
condition,  generally  without  requiring  collateral.  Exposure  to  credit  
losses  varies  by  customer  principally  due  to  the  financial  condition  of  
each  customer.  We  monitor  our  exposure  to  credit  losses  and  maintain 
allowances for anticipated losses based on specific customer circumstances, 

14

credit  conditions  and  historical  write-offs.  Activity  in  the  allowance  for 
doubtful accounts was as follows: 

Depreciation expense was $10,263,000 for Fiscal 2010, $9,456,000 

for Fiscal 2009 and $9,247,000 for Fiscal 2008. 

(In thousands)

Balance at beginning of year

Net charge to expense

Net charge-off

Balance at end of year

Fiscal

2010

$445

340

(276)

Fiscal

Fiscal

2009

2008

$266

$325

221

(42)

91

(150)

$509

$445

$266

As of May 1, 2010 and May 2, 2009, we did not have any customer 
that  comprised  more  than  10%  of  trade  receivables.  No  one  customer 
accounted  for  more  than  10%  of  net  sales  during  any  of  the  last  three 
fiscal years. 

Use  of  Estimates  The  preparation  of  financial  statements  in  conformity 
with  generally  accepted  accounting  principles  requires  management  to 
make estimates and assumptions that affect the amounts reported in the 
financial statements and accompanying notes. Although these estimates 
are based on management’s knowledge of current events and anticipated 
future actions, actual results may vary from reported amounts.

2 .  P r o p e r t y,  P l a n t  a n d  E q u i p m e n t

Property,  plant  and  equipment  as  of  May  1,  2010  and  May  2,  2009 
consisted of the following:

(In thousands)

Land

Buildings and improvements

Machinery and equipment

Total

Less accumulated depreciation

2010

2009

$ 

9,779

$ 

9,779

44,415

128,029

44,224

123,911

182,223

177,914

(128,822)

(121,773)

Property, plant and equipment—net

$  53,401

$  56,141

3 .  A c c r u e d  L i a b i l i t i e s

Accrued  liabilities  as  of  May  1,  2010  and  May  2,  2009  consisted  of  the 
following:

(In thousands)

Accrued compensation

Accrued promotions

Accrued insurance

Other

Total

4 .  D e b t

2010

2009

$  8,192

$  6,646

7,324

2,388

5,266

6,757

2,117

4,622

$ 23,170

$ 20,142

At  May  1,  2010,  a  subsidiary  of  the  Company  maintained  unsecured 
revolving credit facilities with banks aggregating $75,000,000 (the “Credit 
Facilities”).  The  Credit  Facilities  expire  on  July  30,  2010  ($25,000,000) 
and  April  30,  2013  ($50,000,000)  and  currently  bear  interest  at  rates 
ranging from .3% to .6% above LIBOR or, at our election, .5% below the 
banks’ reference rates. At May 1, 2010, $3,042,000 of the Credit Facilities 
was used for standby letters of credit and $71,958,000 was available for 
borrowings. 

The Credit Facilities require the subsidiary to maintain certain financial 
ratios,  including  debt  to  net  worth,  debt  to  EBITDA  and  fixed  charge 
coverage (as defined in the loan agreements), and contain other restrictions, 
none of which are expected to have a material effect on our operations or 
financial  position.  At  May  1,  2010,  we  were  in  compliance  with  all  loan 
covenants  and  approximately  $25,000,000  of  retained  earnings  was 
restricted from distribution. 

15

National Beverage Corp.  
Notes to Consolidated Financial Statements (continued)

5 .  C a p i t a l   S t o c k  a n d  Tr a n s a c t i o n s   w i t h  R e l a t e d   P a r t i e s

The Company paid special cash dividends of $62,295,000 ($1.35 per share) 
on  January  22,  2010  and  $36,711,000  ($.80  per  share)  on  August  17, 
2007. On June 22, 2007, the Company distributed a 20% stock dividend 
to shareholders, increasing outstanding shares by 7,584,127. Net income 
per share, average common shares outstanding and share amounts have 
been restated to give retroactive effect to the 20% stock dividend.

In  January  1998,  the  Board  of  Directors  authorized  the  purchase  of 
up  to  800,000  shares  of  National  Beverage  common  stock,  of  which 
502,060  shares  have  been  purchased.  There  were  no  shares  purchased 
during the three fiscal years ended May 1, 2010.

The Company is a party to a management agreement with Corporate 
Management Advisors, Inc. (“CMA”), a corporation owned by our Chairman 
and  Chief  Executive  Officer.  Under  the  terms  of  the  agreement,  CMA 
provides, subject to the direction and supervision of the Board of Directors 
of  the  Company,  (i)  senior  corporate  functions  (including  supervision  of 
the  Company’s  financial,  legal,  executive  recruitment,  internal  audit  and 
management  information  systems  departments)  as  well  as  the  services 
of a Chief Executive Officer and Chief Financial Officer, and (ii) services in 
connection with acquisitions, dispositions and financings by the Company, 
including  identifying  and  profiling  acquisition  candidates,  negotiating  and 
structuring  potential  transactions  and  arranging  financing  for  any  such 
transaction.  CMA,  through  its  personnel,  also  provides,  to  the  extent 
possible, the stimulus and creativity to develop an innovative and dynamic 
persona  for  the  Company,  its  products  and  corporate  image.  In  order  to 
fulfill  its  obligations  under  the  management  agreement,  CMA  employs 
numerous  individuals,  whom,  acting  as  a  unit,  provide  management, 
administrative and creative functions for the Company. CMA receives an 
annual  base  fee  from  the  Company  equal  to  one  percent  of  the 
consolidated  net  sales  of  the  Company,  plus  incentive  compensation 
based  upon  certain  factors  to  be  determined  by  the  Compensation  and 
Stock Option Committee of the Board. We incurred management fees to 

CMA  of  $5,935,000  for  Fiscal  2010,  $5,752,000  for  Fiscal  2009  and 
$5,660,000  for  Fiscal  2008.  No  incentive  compensation  has  been  paid 
under  the  management  agreement  since  its  inception.  Included  in 
accounts  payable  at  May  1,  2010  and  May  2,  2009  were  amounts  due 
CMA of $2,823,000 and $2,779,000, respectively.

6 .  D e r i v a t i v e   F i n a n c i a l  I n s t r u m e n t s

In Fiscal 2010, we entered into four aluminum swap contracts to partially 
mitigate  our  exposure  to  changes  in  the  cost  of  aluminum  cans  through 
April 2011. The financial instruments were designated and accounted for 
as  a  cash  flow  hedge.  Accordingly,  gains  or  losses  attributable  to  the 
effective  portion  of  the  cash  flow  hedge  are  reported  in  Accumulated 
Other  Comprehensive  Income  (“AOCI”)  and  reclassified  into  earnings 
through cost of sales in the period in which the hedged transaction affects 
earnings.  The  ineffective  portion  of  the  change  in  fair  value  of  our  cash 
flow  hedges  was  immaterial.  The  following  summarizes  the  gains 
recognized in the Consolidated Statements of Income and AOCI relative 
to the cash flow hedges for Fiscal 2010:

(In thousands)

Recognized in AOCI—

  Gain before income taxes

  Less income tax provision

  Net

Reclassified from AOCI to cost of sales—

  Gain before income taxes

  Less income tax provision

  Net

Net change to AOCI

$ 603

214

389

599

213

386

$  3

16

As of May 1, 2010, the notional amount of our outstanding aluminum 
swap  contracts  was  $ 31,295,000  and,  assuming  no  change  in  the 
commodity  prices,  $4,000  of  unrealized  net  gain  (before  tax)  will  be 
reclassified  from  AOCI  and  recognized  in  earnings  over  the  next  twelve 
months. See Note 1. 

As of May 1, 2010, the fair value of the derivative asset was $4,000 
which was included in Prepaid and other assets. Such valuation does not 
entail a significant amount of judgment and the inputs that are significant 
to the fair value measurement are Level 2 in the fair value hierarchy. 

7.  O t h e r  ( E x p e n s e )   I n c o m e

Other (expense) income consisted of the following:

(In thousands)

Interest income

Gain on legal settlement

Loss on disposal of property, net

Other (expense) income, net

Total

8 .  I n c o m e  Ta x e s

Fiscal

2010

Fiscal

2009

Fiscal

2008

$ 229

$ 865

$1,218

—

(291)

(289)

728

(363)

(263)

—

(196)

31

$(351)

$ 967

$1,053

The provision for income taxes consisted of the following:

(In thousands)

Current

Deferred

Total

Fiscal

2010

Fiscal

2009

Fiscal

2008

$19,558

$14,529

$11,344 

(1,026)

(474)

1,254

$18,532

$14,055

$12,598

Deferred  taxes  are  recorded  to  give  recognition  to  temporary 
differences between the tax bases of assets or liabilities and their reported 
amounts in the financial statements. Valuation allowances are established 

to reduce the carrying amounts of deferred tax assets when it is deemed, 
more  likely  than  not,  that  the  benefit  of  deferred  tax  assets  will  not  be  
realized. Deferred tax assets and liabilities as of May 1, 2010 and May 2, 
2009 consisted of the following:

(In thousands)

Deferred tax assets:

  Accrued expenses and other

Inventory and amortizable assets

  Total deferred tax assets

Deferred tax liabilities:

  Property

Intangibles and other

  Total deferred tax liabilities

Net deferred tax liabilities

Current deferred tax assets—net

Noncurrent deferred tax liabilities—net

2010

2009

$  4,995

$  4,830

490

439

5,485

5,269

17,704

18,504

11

20

17,715

18,524

$ 12,230

$ 13,255

$  3,367

$  3,262

$ 15,597

$ 16,517

The reconciliation of the statutory federal income tax rate to our 

effective tax rate is as follows:

Statutory federal income tax rate

State income taxes, net of federal benefit

Other differences

Effective income tax rate

Fiscal

2010

Fiscal

2009

Fiscal

2008

35.0%

35.0% 35.0%

2.8

(1.7)

2.4

(1.2)

2.8

(1.9)

36.1%

36.2% 35.9%

17

 
 
National Beverage Corp.  
Notes to Consolidated Financial Statements (continued)

As of May 1, 2010, the gross amount of unrecognized tax benefits 
was approximately $ 3,997,000, of which approximately $206,000 was 
recognized  as  tax  expense  in  Fiscal  2010.  If  we  were  to  prevail  on  all 
uncertain tax positions, the net effect would be to reduce our tax expense 
by approximately $3,252,000. A reconciliation of the changes in the gross 
amount  of  unrecognized  tax  benefits,  which  amounts  are  included  in 
“Other  liabilities”  in  the  accompanying  consolidated  balance  sheets,  is  
as follows: 

(In thousands)

Beginning balance

Increases due to current period tax positions

Decreases due to lapse of statute of limitations

Ending balance

Fiscal

2010

Fiscal

2009

Fiscal

2008

$3,662

$3,166

$2,694

391

(56)

533

(37)

630

(158)

$3,997

$3,662

$3,166

We recognize accrued interest and penalties related to unrecognized 
tax benefits in income tax expense. As of May 1, 2010, unrecognized tax 
benefits  included  accrued  interest  of  $501,000,  of  which  approximately 
$10,000 was recognized as tax expense in Fiscal 2010. 

We file annual income tax returns in the United States and in various 
state  and  local  jurisdictions.  A  number  of  years  may  elapse  before  an 
uncertain  tax  position,  for  which  we  have  unrecognized  tax  benefits,  is 
audited  and  finally  resolved.  While  it  is  often  difficult  to  predict  the  final 
outcome or the timing of resolution of any particular uncertain tax position, 
we  believe  that  our  unrecognized  tax  benefits  reflect  the  most  probable 
outcome.  We  adjust  these  unrecognized  tax  benefits,  as  well  as  the 
related  interest,  in  light  of  changing  facts  and  circumstances.  The 
resolution of any particular uncertain tax position could require the use of 
cash and an adjustment to our provision for income taxes in the period of 
resolution. Federal income tax returns for fiscal years subsequent to 2006 

are  subject  to  examination.  Generally,  the  income  tax  returns  for  the 
various  state  jurisdictions  are  subject  to  examination  for  fiscal  years 
ending after fiscal 2005. 

9 .  S t o c k - B a s e d  C o m p e n s a t i o n

Our  stock-based  compensation  program  is  a  broad-based  program 
designed to attract and retain employees while also aligning employees’ 
interests with the interests of the stockholders.

The 1991 Omnibus Incentive Plan (the “Omnibus Plan”) provides for 
compensatory awards consisting of (i) stock options or stock awards for 
up  to  4,800,000  shares  of  common  stock,  (ii)  stock  appreciation  rights, 
dividend  equivalents,  other  stock-based  awards  in  amounts  up  to 
4,800,000  shares  of  common  stock  and  (iii)  performance  awards 
consisting of any combination of the above. The Omnibus Plan is designed 
to  provide  an  incentive  to  the  officers  (including  those  who  are  also 
directors)  and  certain  other  key  employees  and  consultants  by  making 
available  to  them  an  opportunity  to  acquire  a  proprietary  interest  or  to 
increase  such  interest  in  National  Beverage.  The  number  of  shares  or 
options which may be issued under stock-based awards to an individual is 
limited to 1,680,000 during any year. Awards may be granted for no cash 
consideration  or  such  minimal  cash  consideration  as  may  be  required  
by  law.  Options  generally  vest  over  a  five-year  period  and  expire  after  
ten years.

The  Special  Stock  Option  Plan  provides  for  the  issuance  of  stock 
options to purchase up to an aggregate of 1,800,000 shares of common 
stock.  Options  may  be  granted  for  such  consideration  as  determined  by 
the Board of Directors. The Board of Directors also authorized the issuance 
of  options  to  purchase  up  to  120,000  shares  of  common  stock  to  be 
issued at the direction of the Chairman.

18

The  Key  Employee  Equity  Partnership  Program  (“KEEP  Program”) 
provides  for  the  granting  of  stock  options  to  purchase  up  to  240,000 
shares  of  common  stock  to  key  employees,  consultants,  directors  and 
officers.  Participants  who  purchase  shares  of  stock  in  the  open  market 
receive  grants  of  stock  options  equal  to  50%  of  the  number  of  shares  
purchased,  up  to  a  maximum  of  6,000  shares  in  any  two-year  period. 
Options under the KEEP Program are automatically forfeited in the event 
of  the  sale  of  shares  originally  acquired  by  the  participant.  Options  are 
granted at an initial exercise price of 60% of the purchase price paid for 
the shares acquired and the exercise price reduces to the stock par value 
at the end of the six-year vesting period. 

We  account  for  our  employee  stock  options  under  the  fair  value 
method of accounting using a Black-Scholes valuation model to measure 
stock option expense at the date of grant. Generally, stock option grants 
have an exercise price equal to the fair market value of our common stock 
on  the  date  of  grant  and  have  a  10-year  term.  The  fair  value  of  stock 
options is amortized to expense over the vesting period.

There were no stock options or other stock-based awards granted in 
Fiscal 2009 under any of our plans. The weighted average Black-Scholes 
fair  value  assumptions  for  stock  options  granted  in  other  years  are  as 
follows: weighted average expected life of 8.0 years for Fiscal 2010 and 
7.6 years for Fiscal 2008; weighted average expected volatility of 52.2% 
for  Fiscal  2010  and  36.3%  for  Fiscal  2008;  weighted  average  risk  free 
interest  rates  of  3.4%  for  Fiscal  2010  and  4.6%  for  Fiscal  2008;  and 
expected dividend yield of 4% for Fiscal 2010 and no expected dividend 
yield  for  Fiscal  2008.  The  expected  life  of  stock  options  was  estimated 
based  on  historical  experience.  The  expected  volatility  was  estimated 
based on historical stock prices for a period consistent with the expected 
life  of  stock  options.  The  risk  free  interest  rate  was  based  on  the  U.S. 
Treasury  constant  maturity  interest  rate  whose  term  is  consistent  with 
the  expected  life  of  stock  options.  Forfeitures  were  estimated  based  on 
historical experience.

The following is a summary of stock option activity for Fiscal 2010:

Options outstanding, beginning of year

Granted

Exercised

Cancelled

Options outstanding, end of year

Options exercisable, end of year

(a) Weighted average exercise price.

Number of

Shares

Price (a)

595,283

$3.87

3,000

(143,101)

(41,062)

414,120

293,076

6.05

1.86

3.56

3.96

3.66

Stock-based  compensation  expense  was  $349,000  for  Fiscal  2010, 
$340,000  for  Fiscal  2009  and  $311,000  for  Fiscal  2008.  The  total  fair 
value of shares vested was $402,000 for Fiscal 2010, $304,000 for Fiscal 
2009  and  $292,000  for  Fiscal  2008.  The  total  intrinsic  value  for  stock 
options  exercised  was  $1,498,000  for  Fiscal  2010,  $217,000  for  Fiscal 
2009  and  $1,207,000  for  Fiscal  2008.  Net  cash  proceeds  from  the 
exercise  of  stock  options  were  $266,000  for  Fiscal  2010,  $245,000  for 
Fiscal  2009  and  $333,000  for  Fiscal  2008.  Stock  based  income  tax 
benefits  aggregated  $384,000  for  Fiscal  2010,  $60,000  for  Fiscal  2009 
and $1,021,000 for Fiscal 2008. The weighted average fair value for stock 
options granted was $7.43 for Fiscal 2010 and $7.02 for Fiscal 2008.

As  of  May  1,  2010,  unrecognized  compensation  expense  related  to 
the  unvested  portion  of  our  stock  options  was  $538,000,  which  is 
expected to be recognized over a weighted average period of 2.2 years. 
The  weighted  average  remaining  contractual  term  and  the  aggregate 
intrinsic  value  for  options  outstanding  as  of  May  1,  2010  was  4.3  years 
and $3,163,000, respectively. The weighted average remaining contractual 
term and the aggregate intrinsic value for options exercisable as of May 1, 
2010 was 3.7 years and $2,326,000, respectively.

19

National Beverage Corp.  
Notes to Consolidated Financial Statements (continued)

We have a stock purchase plan which provides for the purchase of up 
to 1,536,000 shares of common stock  by employees  who (i) have been 
employed  for  at  least  two  years,  (ii)  are  not  part-time  employees  and  
(iii) are not owners of five percent or more of National Beverage common 
stock. As of May 1, 2010, no shares have been issued under the plan.

We have guaranteed the residual value of certain leased equipment 
in  the  amount  of  $11,300,000.  No  liability  has  been  recorded  as 
management believes that the net realizable value of such equipment will 
be in excess of the guaranteed amount when the lease terminates in July 
2012 and that the fair market value of the guarantee is immaterial.

10 .  C o m m i t m e n t s  a n d  C o n t i n g e n c i e s

We  lease  buildings,  machinery  and  equipment  under  various  non-
cancelable operating lease agreements expiring at various dates through 
2020.  Certain  of  these  leases  contain  scheduled  rent  increases  and/or 
renewal options. Contractual rent increases are taken into account when 
calculating the minimum lease payment and recognized on a straight-line 
basis over the lease term. Rent expense under operating lease agreements 
totaled  approximately  $8,920,000  for  Fiscal  2010,  $7,679,000  for  Fiscal 
2009 and $8,309,000 for Fiscal 2008.

Our minimum lease payments under non-cancelable operating leases 

as of May 1, 2010 were as follows:

The  Company  contributes  to  certain  pension  plans  under  collective 
bargaining  agreements  based  on  hours  worked  and  to  a  discretionary 
profit  sharing  plan,  neither  of  which  have  any  long-term  contractual 
funding  requirements.  Contributions  were  $2,309,000  for  Fiscal  2010, 
$2,304,000 for Fiscal 2009 and $2,237,000 for Fiscal 2008.

We enter into various agreements with suppliers for the purchase of 
raw  materials,  the  terms  of  which  may  include  variable  or  fixed  pricing 
and minimum purchase quantities. As of May 1, 2010, we had no material 
purchase commitments for raw materials.

From time to time, we are a party to various litigation matters arising 
in  the  ordinary  course  of  business.  We  do  not  expect  the  ultimate 
disposition  of  such  matters  to  have  a  material  adverse  effect  on  our 
consolidated financial position or results of operations.

(In thousands)

Fiscal 2011

Fiscal 2012

Fiscal 2013

Fiscal 2014

Fiscal 2015

Thereafter

Total minimum lease payments

$  5,180

3,616

2,205

1,280

1,070

4,867

$ 18,218

20

11.  Q u a r t e r l y   F i n a n c i a l   D a t a   ( U n a u d i t e d )

(In thousands, except per share amounts)

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

F i s c a l   2 010

Net sales

Gross profit

Net income

Net income per share—basic

Net income per share—diluted

F i s c a l   2 0 0 9

Net sales

Gross profit

Net income

Net income per share—basic

Net income per share—diluted

$162,831

$149,571

$131,462

$149,601

50,523

9,793

$        .21

$        .21

50,797

8,324

$        .18

$        .18

42,740

5,525

$        .12

$        .12

52,955

9,211

$        .20

$        .20

$152,927

$144,375

$129,430

$148,445

46,064

7,751

$        .17

$        .17

42,509

6,483

$        .14

$        .14

37,122

3,654

$        .08

$        .08

44,160

6,854

$        .15

$        .15

21

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholders of
National Beverage Corp. 

We  have  audited  the  accompanying  consolidated  balance  sheets  of 
National  Beverage  Corp.  as  of  May  1,  2010  and  May  2,  2009  and  the 
related consolidated statements of income, shareholders’ equity and cash 
flows for each of the years in the three-year period ended May 1, 2010. 
We  also  have  audited  National  Beverage  Corp.’s  internal  control  over 
financial  reporting  as  of  May  1,  2010,  based  on  criteria  established  in 
Internal  Control—Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission (COSO). National 
Beverage  Corp.’s  management  is  responsible  for  these  financial 
statements,  for  maintaining  effective  internal  control  over  financial 
reporting  and  for  its  assessment  of  the  effectiveness  of  internal  control 
over financial reporting. Our responsibility is to express an opinion on 
these  financial  statements  and  an  opinion  on  the  Company’s  internal 
control over financial reporting based on our audits. 

We  conducted  our  audits  in  accordance  with  the  standards  of  the 
Public  Company  Accounting  Oversight  Board  (United  States).  Those 
standards require that we plan and perform the audits to obtain reasonable 
assurance  about  whether  the  financial  statements  are  free  of  material 
misstatement and whether effective internal control over financial reporting 
was  maintained  in  all  material  respects.  Our  audits  of  the  financial 
statements included examining, on a test basis, evidence supporting the 
amounts  and  disclosures  in  the  financial  statements,  assessing  the 
accounting principles used and significant estimates made by management 
and  evaluating  the  overall  financial  statement  presentation.  Our  audit  of 
internal control over financial reporting included obtaining an understanding 
of  internal  control  over  financial  reporting,  assessing  the  risk  that  a 
material  weakness  exists  and  testing  and  evaluating  the  design  and 
operating  effectiveness  of  internal  control  based  on  the  assessed  risk. 
Our  audits  also  included  performing  such  other  procedures  as  we 
considered  necessary  in  the  circumstances.  We  believe  that  our  audits 
provide a reasonable basis for our opinions. 

A  company’s  internal  control  over  financial  reporting  is  a  process 
designed  to  provide  reasonable  assurance  regarding  the  reliability  of 
financial reporting and the preparation of financial statements for external 
purposes in accordance with generally accepted accounting principles. A 
company’s internal control over financial reporting includes those policies  

and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  
reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and 
dispositions of the assets of the company; (2) provide reasonable assurance 
that  transactions  are  recorded  as  necessary  to  permit  preparation  of 
financial  statements  in  accordance  with  generally  accepted  accounting 
principles  and  that  receipts  and  expenditures  of  the  company  are  being 
made only in accordance with authorizations of management and directors 
of the company; and (3) provide reasonable assurance regarding prevention 
or timely detection of unauthorized acquisition, use, or disposition of the 
company’s  assets  that  could  have  a  material  effect  on  the  financial 
statements. 

Because of its inherent limitations, internal control over financial 
reporting  may  not  prevent  or  detect  misstatements.  Also,  projections  of 
any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk 
that controls may become inadequate because of changes in conditions, 
or  that  the  degree  of  compliance  with  the  policies  or  procedures  may 
deteriorate.  In  our  opinion,  the  financial  statements  referred  to  above 
present  fairly,  in  all  material  respects,  the  financial  position  of  National 
Beverage Corp. as of May 1, 2010 and May 2, 2009 and the results of its 
operations and its cash flows for each of the years in the three-year period 
ended  May  1,  2010,  in  conformity  with  accounting  principles  generally 
accepted  in  the  United  States  of  America.  Also  in  our  opinion,  National 
Beverage Corp. maintained, in all material respects, effective internal control 
over financial reporting as of May 1, 2010, based on criteria established in 
Internal  Control—Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission (COSO).

As  discussed  in  Note  1  to  the  consolidated  financial  statements,  in 
Fiscal  2008  the  Company  changed  its  method  of  accounting  for 
uncertainty in income taxes. 

McGladrey & Pullen, LLP
Fort Lauderdale, Florida
July 15, 2010 

22

 
 
 
 
National Beverage Corp.  
Market for Registrant’s Common Equity, Related Stockholder Matters and  
Issuer Purchases of Equity Securities

The common stock of National Beverage Corp., par value $.01 per share, 
(“Common Stock”) is listed on The NASDAQ Global Select Market under 
the symbol “FIZZ.” The following table shows the range of high and low 
prices per share of the Common Stock for the fiscal quarters indicated: 

Of  the  estimated  4,500  holders  of  our  Common  Stock,  including 
those  whose  securities  are  held  in  the  names  of  various  dealers  and/or 
clearing agencies, there were 635 shareholders of record at July 6, 2010, 
according to records maintained by our transfer agent.

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Fiscal Year Ended

May 1, 2010

May 2, 2009

High

Low

High

Low

$11.64

$  9.25

$12.00

$  9.55

$14.50

$ 10.37

$11.82

$ 10.75

$  8.10

$ 10.10

$  9.63

$ 11.23

$6.72

$6.60

$6.61

$7.17

The Company paid special cash dividends of $62,295,000 ($1.35 per 
share) on January 22, 2010 and $36,711,000 ($.80 per share) on August 
17,  2007.  See  Note  4  of  Notes  to  Consolidated  Financial  Statements  for 
certain restrictions on the payment of dividends. 

In  January  1998,  the  Board  of  Directors  authorized  the  purchase  of 
up  to  800,000  shares  of  National  Beverage  common  stock  of  which 
502,060  shares  have  been  purchased.  There  were  no  shares  purchased 
during the last three fiscal years.

23

300

250

200

150

100

50

0

4/30/05

4/29/06

4/28/07

5/3/08

5/2/09

5/1/10

National Beverage Corp.  
Performance Graph

shows client supplied graph placed under C&C graph

The  following  graph  shows  a  comparison  of  the  five-year  cumulative  returns  of  an  investment  of  $100  cash  on 
April 30, 2005, assuming reinvestment of dividends, in (i) our Common Stock, (ii) the NASDAQ Composite Index 
and (iii) a company-constructed peer group consisting of Coca-Cola Enterprises, Inc., Coca-Cola Bottling Company 
Consolidated and Cott Corporation. (PepsiAmericas, Inc. is no longer a public company as of February 2010 and 
therefore is not included in the company-constructed peer group.) 

$300

$250

$200

$150

$100

$50

0

4/30/05

4/29/06

4/28/07

5/3/08

5/2/09

5/1/10

National Beverage Corp.

NASDAQ Composite

Peer Group

4/30/05

4/29/06

4/28/07

5/3/08

5/2/09

5/1/10

National Beverage 

$100.00

$247.96

$254.25

$167.44

$217.78

$266.36

NASDAQ Composite

100.00

121.25

Peer Group

100.00

93.01

134.58

105.59

127.40

101.08

89.92

78.87

129.99

130.56

24

National Beverage Corp.  
Corporate	Data

D i r e c t o r s
Nick A. Caporella
Chairman of the Board &  
Chief Executive Officer
National Beverage Corp.

Joseph G. Caporella
President
National Beverage Corp.

Cecil D. Conlee*
Founding Partner
CGR Advisors

Samuel C. Hathorn, Jr.*
Retired Chief Executive Officer
Trendmaker Development Co.

Joseph P. Klock, Jr., Esq.*
Partner
Rasco, Klock, Reininger, Perez, 

Esquenazi, Vigil & Nieto

Stanley M. Sheridan*
Retired President
Faygo Beverages, Inc.

*Member Audit Committee

C o r p o r a t e 	 M a n a g e m e n t
Nick A. Caporella
Chairman of the Board &  
Chief Executive Officer

Joseph G. Caporella
President

Edward F. Knecht
Executive Vice President—

Procurement

George R. Bracken
Senior Vice President—Finance

Dean A. McCoy
Senior Vice President &  

Chief Accounting Officer

Raymond J. Notarantonio
Executive Director—IT

Brent R. Bott
Senior Director— 

Consumer Marketing

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F i n a n c i a l 	 a n d 	 O t h e r 	 I n f o r m a t i o n
Copies of National Beverage Corp.’s 
Annual Report, Annual Report on  
Form 10-K and supplemental quarterly 
financial data are available free of 
charge on our website or contact our 
Shareholder Relations department at 
the Company’s corporate address or  
at 877-NBC-FIZZ (877-622-3499).

Earnings and other financial results, 
corporate news and other Company 
information are available on  
National Beverage’s website at  
www.nationalbeverage.com

S t o c k	 E x c h a n g e 	 L i s t i n g
Common Stock is listed on the 
NASDAQ Global Select Market— 
symbol FIZZ.

Tr a n s f e r 	 A g e n t 	 a n d 	 R e g i s t r a r
BNY Mellon Shareowner Services
P.O. Box 358015
Pittsburgh, PA 15252-8015
888-313-1476
www.bnymellon.com/shareowner/isd

I n d e p e n d e n t 	 R e g i s t e r e d	 	
P u b l i c	 A c c o u n t i n g	 F i r m
McGladrey & Pullen, LLP
Ft. Lauderdale, FL

Gregory J. Kwederis
Senior Director— 

Beverage Analyst

Richard S. Berkes
Director—Risk Management

Vanessa C. Walker
Director— 

Strategic Brand Management

Gregory P. Cook
Controller

S u b s i d i a r y 	 M a n a g e m e n t
Edward F. Knecht
President
Shasta Sweetener Corp.
PACO, Inc.

Sanford E. Salzberg
President
Shasta, Inc.

Michael J. Bahr
Executive Vice President
Shasta West, Inc.

Alan A. Chittaro
Executive Vice President
Faygo Beverages, Inc.

Alan D. Domzalski
Executive Vice President
Sundance Beverage Company

Brian M. Gaggin
Executive Vice President
National Retail Brands, Inc.

Charles A. Maier
Executive Vice President
Foodservice
Shasta Sales, Inc.

John S. Munroe
Executive Vice President
National BevPak

Dennis L. Thompson
Executive Vice President
BevCo Sales, Inc.

John F. Hlebica
Vice President
Shasta Beverages Int’l., Inc.

Worth B. Shuman III
Vice President
Military Sales

Martin J. Rose
General Manager
Shasta Vending

S u b s i d i a r i e s
BevCo Sales, Inc.
Beverage Corporation Intl., Inc.
Big Shot Beverages, Inc.
Everfresh Beverages, Inc.
Faygo Beverages, Inc.
Home Juice Corp.
National Retail Brands, Inc.
NewBevCo, Inc.
NutraFizz Products Corp.
PACO, Inc.
Shasta Beverages, Inc.
Shasta Beverages Intl., Inc.
Shasta Sales, Inc.
Shasta Sweetener Corp.
Shasta West, Inc.
Sundance Beverage Company

C o r p o r a t e 	 O f f i c e s
8100 Southwest Tenth Street
Fort Lauderdale, FL 33324
954-581-0922

A n n u a l	 M e e t i n g
The Annual Meeting of  
Share holders will be held  
on Friday, October 1, 2010  
at 2:00 p.m. local time at  
the Hyatt Regency Orlando  
International Airport,  
9300 Airport Boulevard,
Orlando, Florida 32827

 
 
 
 
 
 
 
 
 
8100 Southwest Tenth Street  •  Fort Lauderdale, Florida 33324
954.581.0922  •  www.nationalbeverage.com