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National Beverage Corp.

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FY2011 Annual Report · National Beverage Corp.
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National Beverage Corp.  2011 Annual Report

Refreshing America…
                          ( No Matter What! )

AmericA : [uh-mer-i-kuh] – noun

	1.	a	new	beginning	
2.	a	dream	for	all	
3.	opportunity	awaiting	
4.	home	of	National	Beverage	Corp.

Synonym:	Hope	

★ ★ ★ ★ ★

G

rowing up in close proximity with 
many who came to America from 
another continent…is such a 

 startling contrast to the eight-year-old texting 
on his Smart phone today. 

Ideals • Principles • Values – seem to be obscured 
these days by Energy • Eco • Green! But, that 
young mind requires prioritizing – and needs  
to master which values are precious. Are  
these sacred values passed from generation to  
 generation by love – the most profound teacher  
of all? Is America, the beacon America, our 
great America – a significant ideal for that  
wonderful, curious young mind? I wish so…

	
R eflecting…

★ ★ ★ ★ ★

Capital Markets, Wall Street, the Global Crisis,  
Homeland Politics, Wars, the General State of Emotions  
in America, etc., etc., etc.

Keeping one’s eye on the ball these days – requires the 
characteristic of an Android! Team National’s stellar 
 execution in these ‘worrisome’ times is a testament to the 
fact that – many at National Beverage are doing just that. 
The facts listed below translate into commendable results 
– only people with genuine excellence can achieve: 

•  Two special cash payments, totaling $3.65 

per share, were paid within the last nineteen months.

•  FY2011 Revenues & Earnings –

Both Historic Highs

•  FY2011 Operating & Pretax Margin – 

Historic Highs

•  FY2011 Shareholder Financial Matrix Ratios – 

Historic Highs

•  FY2011 Owners’ Enterprise Value –

Historic High

•  Marketing focus, operational efficiencies 

and aggressive innovation 

eam National has adopted four strong words 
in which all aspects of its dynamic efforts  
are encased:

T

  FOCUS – FUNCTIONAL – EFFICACY – VALUE

  From revenues to our shareholders – From  
innovation to our dividend payments…

  From caring to our balance sheet – From  
refreshing to creating a memory…
AND 

  From jobs to cultural traditions – From  
our energy to your family’s virtues…

“Thank you for allowing us – our beverages, our efforts  
and our caring – to be so much a part of your lives.

May our values enrich yours – and a heartfelt wish that… 
all of our future results be as refreshing as this excellent – 
FY2011!” 

Nick A. Caporella 
Chairman & Chief Executive Officer

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
fY2011 financi al HigHligHts

Return on Equity

Return on Assets

Shareholder Return 

(including Dividends)

Growth vs. Prior Year

Net Income
Operating Profit
EBITDA

Free Cash Flow Per Share

Cash Conversion Cycle

Working Capital Ratio

Pre-Cash Payment 2-14-11

Working Capital Ratio

After-Cash Payment 2-14-11

FIzz-cetera

36.7%

19.3%

39.8%

24.0%
21.0%
16.2%

$1.35

19.2 Days

3.1:1

1.4:1 

 •  Big Shot Beverages celebrated its 75th Anniversary 
and  honored Mr. Herman Marshall, an employee  
for over 63 years

 •  Donated over 500,000 8oz servings to community 

efforts and victims of disasters

 
 
Inherited Values

“ I haven’t learned to worry… 
(but I’ve been taught wholesome values!”)

Shasta–with Stature  
and Flavors for All!
In 1886, the French gifted the Statue of Liberty to its new friend– 
America. Just three years later, Shasta Beverages began its journey 
as a taste of American pride. Mineral water was drawn from the 
natural springs of California’s majestic Mt. Shasta and loaded into 
wood-lined rail tanker cars…the first shipment to a Shasta bottling 
plant was made. More than 120 years later, America and Shasta 
still stand for wholesome American values and most importantly…
the freedom of choice. 

Faygo–Founded on Flavoring Dreams
In 1907, two immigrants arrived in America–the land of dreams 
and opportunity–seeking a better life for their families. Their only 
possessions were a powerful work ethic and a creative idea for a 
unique beverage. These founders of Faygo, bakers in their home-
land, invented carbonated sodas flavored with their frosting recipes. 
Faygo today–a revered brand with over 60 flavors distributed in 
more than 30 states–was born from the unmitigated hope and 
refusal to fail…of American trailblazers. 

National Beverage Corp. / 2011 Annual Report / Page Two

My Country–My Game–My Life

“ Refreshing the endorphins… 
(energizing my values!”)

Clear Fruit
What is more American than a Sunday 
picnic in the park? Just try to imagine the 
woven picnic basket, the checkered table 
cloth, the ham and cheese sandwiches, 
and a splendid array of thirst-quenching 
Clear Fruit. Imagine the smooth, non- 
carbonated taste of a Peach Fling Clear Fruit 
as it clings to your lips…and be thankful 
for the simple pleasures of…our America 
(without the ants!).

Mr. Pure
Shortly after the end of World War II, 
Moms began serving their families 
healthy and delicious Mr. Pure juices.  
A Midwestern staple, Mr. Pure is worthy 
of its longevity and its name. Clean, 
pure, honest enrichment that has 
been enjoyed for generations– 
including the Greatest Generation–
Mr. Pure fruit juices equate with 
American fortitude.

National Beverage Corp. / 2011 Annual Report / Page Four

Everfresh
Good health begins at home–and with a 
nutritious breakfast. An invigorating glass 
of Everfresh 100% Orange Juice has been 
waking up Midwesterners since the ’50s. 
And now, brand-new tempting blends  
of Everfresh Pineapple Mango and 
Strawberry Banana flavors are joining 
eggs and waffles on the breakfast table. 
Wholesome Everfresh juices provide 
healthy refreshment–no matter what time 
you begin your day. 

Precious Values

“ Family Values–Loving Times… 
(the true meaning of tradition!”)

LaCroix
LaCroix is rocketing and sparkling through 
the nation–providing a crisp, clean and 
healthy beverage alternative to Americans 
in all walks of life. Preserving our natural 
resources with a lower carbon footprint 
than imported brands, LaCroix sparkling 
waters are as pure, refreshing and 
 confident as…American attitude! 

Mega Sport
Weekend warriors and military troops 
have much in common–they need peak 
performance and America’s Inspiration 
beside them…All-Ways! Mega Sport 
is an electrolyte-enhanced hydration 
 performance drink that does it ALL! 
National Beverage is mega-proud to 
 supply those who serve our country with 
mega-might. Yes Sir…

Rip It
Rip It serves and honors American heroes. 
The soldier who stands alert with an 
energy boost, the Olympic-bound athlete 
who demands energized focus, the office 
worker who is boosted to make an 
impending deadline–they all thrive on 
Rip It. These self-reliant and confident 
loyalists prefer action to words–and they 
prefer Rip It.

National Beverage Corp. / 2011 Annual Report / Page Six

Discipline–Discipline–Discipline

“ Mentally Strong–Morally Right… 
(it’s the way I enhance my destiny!”)

National Beverage Corp.

Selected Financial Data

Products & Beyond–More Than a Future

“See and Taste Our Imagination…
(we make our dreams–come true!”)

Robust and Innovative   Brand-de-licious!
American patriots are known for achieving near-impossible feats, driven by a positive 
spirit that characterizes our countrymen. This positive and daring spirit inspires 
Americans to be creative and innovative risk-takers. Such is the driving force behind 
Team National. We are dreaming the inevitable, innovating the impossible and 
reaching the untouchable–over and over again! We never accept good–when better 
is available! 

Scan Codes to Follow Us:

LaCroix 
on Facebook

St. Nicks for St. Jude 
on Facebook

Sundance Teas 
on Facebook

National Beverage Corp. / 2011 Annual Report / Page Eight

National Beverage Corp. 

Financials

National Beverage Corp.
National Beverage Corp.

Selected Financial Data
Selected Financial Data

(In thousands, except per share

and footnote amounts)

April 30,
2011

May 1,
2010

May 2,
2009

May 3,
2008(1)

April 28,
2007

Fiscal Year Ended

S U M M A RY  OF  O P E R AT IO N S :
Net sales
Cost of sales

Gross profit
Selling, general and administrative  
  expenses
Interest expense
Other income (expense)—net

Income before income taxes
Provision for income taxes

$ 600,193
381,539

$ 593,465
396,450

$ 575,177
405,322

$ 566,001
393,420

$ 539,030
365,793

218,654

197,015

169,855

172,581

173,237

155,885
99
(20)

62,650
21,896

145,159
120
(351)

51,385
18,532

131,918
107
967

38,797
14,055

138,447
109
1,053

35,078
12,598

137,212
106
2,587

38,506
13,824

Net income

$  40,754

$  32,853

$  24,742

$  22,480

$  24,682

P E R  S H A R E  DATA :
Basic net income (2)
Diluted net income (2)
Closing stock price (2)
Cash dividends paid(3)

$ 

.88
.88
13.92
2.30

$ 

.71
.71
11.60
1.35

$ 

.54
.54
10.47
—

$ 

.49
.49
8.05
.80

$ 

.54
.54
13.13
—

B A L A N C E  S H E E T  DATA :
Cash and equivalents(3)
Working capital(3)
Property, plant and equipment—net
Total assets(3)
Deferred income tax liability
Shareholders’ equity(3)
Cash dividends paid(3)

$  7,372
30,930
55,337
182,810
14,548
80,336
106,314

$  68,566
92,898
53,401
240,359
15,597
141,572
62,295

$  84,140
117,840
56,141
265,682
16,517
170,012
—

$  51,497
89,396
57,639
239,122
16,624
144,625
36,711

$  65,579
97,684
57,369
257,632
15,217
157,361
—

(1) Fiscal 2008 consisted of 53 weeks.
(2)  Basic net income per share is computed by dividing earnings applicable to common shares by the weighted average number 
of shares outstanding. Diluted net income per share includes the dilutive effect of stock options. Net income per share and the 
closing stock price have been adjusted for the 20% stock dividend distributed on June 22, 2007.

(3)  The Company paid special cash dividends of $106,314,000 ($2.30 per share), $62,295,000 ($1.35 per share) and $36,711,000 

($.80 per share) on February 14, 2011, January 22, 2010 and August 17, 2007, respectively.

National Beverage Corp. / 2011 Annual Report / Page Ten

National Beverage Corp.
National Beverage Corp.

Management’s Discussion and Analysis of
Management’s Discussion and Analysis of
Financial Condition and Results of Operations
Financial Condition and Results of Operations

OV E RV I E W

National Beverage Corp. develops, manufactures, 
markets  and  distributes  a  complete  portfolio  of 
quality  beverage  products  throughout  the  United 
States. Incorporated in Delaware in 1985, National 
Beverage  Corp.  is  a  holding  company  for  various 
operating  subsidiaries.  In  this  report,  the  terms 
“we,”  “us,”  “our,”  “Company”  and  “National 
Beverage”  mean  National  Beverage  Corp.  and  its 
subsidiaries.

We  consider  ourselves  to  be  a  leader  in  the 
development  and  sale  of  flavored  beverage  prod-
ucts in the United States, offering a wide selection 
of  flavored  soft  drinks,  juices,  sparkling  waters, 
energy  drinks  and  nutritionally-enhanced  waters. 
Our flavor development spans over 100 years orig-
inating  with  our  flagship  brands,  Shasta®  and 
Faygo®, each of which has over 50 flavor varieties. 
We  also  offer  the  health-conscious  consumer  a 
diverse line of flavored beverage products, includ-
ing Everfresh®, Home Juice® and Mr. Pure® 100% 
juice  and  juice-based  products;  LaCroix®,  Crystal 
Bay® and ClearFruit® flavored, sparkling and spring 
water products; and ÀSanté® nutritionally-enhanced 
waters. In addition, we produce and market Rip It® 
energy drinks, Ohana® fruit-flavored drinks, St. Nick’s® 
holiday soft drinks, as well as effervescent powder 
beverage  enhancers  sold  under  the  NutraFizz® 
brand  name.  Substantially  all  of  our  brands  are 
produced in twelve manufacturing facilities that  
are strategically located near major metropolitan 
markets throughout the continental United States. 
To  a  lesser  extent,  we  develop  and  produce  soft 
drinks  for  certain  retailers  and  beverage  compa-
nies (“allied brands”).

Our  strategy  emphasizes  the  growth  of  our 
products by offering a branded beverage portfolio 
of  proprietary  flavors,  supporting  the  franchise 
value  of  regional  brands  and  expanding  those 
brands  with  distinctive  packaging  and  broad 
demographic emphasis, developing and acquiring 
innovative  products  tailored  toward  healthy  life-
styles and appealing to the “quality-value” expec-
tations  of  the  family  consumer.  We  believe  the 
“regional share dynamics” of our brands results in 

more retailer sponsored promotional activities which 
perpetuate consumer loyalty within local markets.

Our  focus  is  to  increase  penetration  of  our 
brands  in  the  convenience  channel  through 
Company-owned  and  independent  distributors. 
The convenience channel consists of convenience 
stores,  gas  stations  and  other  smaller  “up-and-
down-the-street” accounts. Because of the higher 
retail  prices  and  margins  that  typically  prevail  in 
this market, we have undertaken several measures 
to expand convenience channel distribution. These 
measures  include  development  of  new  products 
and  serving  sizes  specifically  targeted  for  this 
 market, such as ClearFruit, Crystal Bay, Rip It and 
ÀSanté.  Additionally,  we  have  created  proprietary 
and  specialized  packaging  with  distinctive  graph-
ics  for these products.  We intend  to  continue our 
focus  on  enhancing  growth  in  the  convenience 
channel  through  both  specialized  packaging  and 
innovative product development.

Beverage industry sales are seasonal with the 
highest  volume  typically  realized  during  the  sum-
mer months. Additionally, our operating results are 
subject to numerous factors, including fluctuations 
in the costs of raw materials, changes in consumer 
preference for beverage products and competitive 
pricing in the marketplace.

R E S U LT S  OF  O P E R AT IO N S

Net Sales  Net sales for the fiscal year ended 
April 30, 2011 (“Fiscal 2011”) increased 1.1% to 
$600,193,000  as  compared  to  $593,465,000  for 
the fiscal year ended May 1, 2010 (“Fiscal 2010”). 
The  sales  improvement  is  due  to  case  volume 
growth of 13.2% for our premium brand portfolio, 
and  a  1.2%  increase  in  unit  pricing  resulting  from 
favorable product mix changes. This sales improve-
ment was partially offset by a 2.1% volume decline 
for  branded  carbonated  soft  drinks  due  to  weak 
demand in certain regional markets.

Net sales for the fiscal year ended May 1, 2010 
increased 3.2% to $593,465,000 as compared to 
$575,177,000  for  the  fiscal  year  ended  May  2, 
2009  (“Fiscal  2009”).  The  net  sales  increase 
reflects case volume growth of 1.2% for our energy 

National Beverage Corp. / 2011 Annual Report / Page Eleven

National Beverage Corp.

National Beverage Corp.
Management’s Discussion and Analysis of
Financial Condition and Results of Operations (continued)
Selected Financial Data

drinks,  juices  and  waters  and  5.1%  for  branded 
carbonated  soft  drinks.  In  addition,  unit  pricing 
increased .9% largely due to favorable product mix 
changes. This improvement was partially offset by 
a decline in allied branded volume.

Gross  Profit  Gross  profit  approximated  36.4% 
of  net  sales  for  Fiscal  2011,  which  represents  a 
3.2%  margin  improvement  over  Fiscal  2010.  This 
gross  margin  improvement  is  primarily  due  to 
favorable  changes  in  brand  and  package  mix. 
Cost of sales decreased 3.7% on a per case basis.
Gross profit approximated 33.2% of net sales 
for  Fiscal  2010  and  29.5%  of  net  sales  for  Fiscal 
2009. The gross margin improvement was due to 
higher sales volume, favorable changes in product 
mix  and  lower  raw  material  costs.  Cost  of  sales 
decreased 4.4% on a per case basis.

Shipping  and  handling  costs  are  included  in 
selling,  general  and  administrative  expenses,  the 
classification  of  which  is  consistent  with  many 
 beverage  companies.  However,  our  gross  margin 
may not be comparable to companies that include 
shipping  and  handling  costs  in  cost  of  sales.  
See  Note  1  of  Notes  to  Consolidated  Financial 
Statements.

Selling,  General  and  Administrative  Expenses 
Selling, general and administrative expenses were 
$155,885,000 or 26.0% of net sales for Fiscal 2011 
compared  to  $145,159,000  or  24.5%  of  net  sales 
for Fiscal 2010. The increase in expenses was pri-
marily  due  to  additional  investment  in  expanded 
distribution,  including  expanded  marketing  and 
selling programs. Marketing costs reflect increased 
cooperative  advertising  programs  with  customers 
and increased brand support expenditures.

Selling,  general  and  administrative  expenses 
were $145,159,000 or 24.5% of net sales for Fiscal 
2010  compared  to  $131,918,000  or  22.9%  of  net 
sales for Fiscal 2009. The increase in expenses was 
primarily due to higher marketing and administrative 
costs. Marketing costs reflect increased coopera-
tive  advertising  programs  with  customers  and 
increased brand support expenditures.

Interest  Expense  and  Other  Income—Net 
Interest  expense  is  comprised  of  interest  on  bor-
rowings  and  fees  related  to  maintaining  lines  of 
credit.  Other  income  includes  interest  income  of 
$140,000 for Fiscal 2011, $229,000 for Fiscal 2010 
and $865,000 for Fiscal 2009. The decline in inter-
est  income  for  Fiscal  2011  and  Fiscal  2010  was 
primarily  due  to  lower  investment  yields.  Other 
income for Fiscal 2009 includes a gain of $728,000 
related  to  a  legal  settlement  concerning  certain 
leased  property.  See  Note  7  of  Notes  to  Con soli-
dated Financial Statements.

Income Taxes  Our effective tax rate was approx-
i mately  34.9%  for  Fiscal  2011,  36.1%  for  Fiscal 
2010  and  36.2%  for  Fiscal  2009.  The  difference 
between the effective rate and the federal statutory 
rate of 35% was primarily due to the effects of the 
manufacturing deduction and state income taxes. 
See  Note  8  of  Notes  to  Consolidated  Financial 
Statements.

L IQ U I DI T Y  A N D  F I N A N C I A L   C O N DI T IO N

Liquidity  and  Capital  Resources  Our  principal 
source  of  funds  is  cash  generated  from  opera-
tions, which may be supplemented by borrowings 
available  under  our  credit  facilities.  The  Company 
maintains  a  $50,000,000  unsecured  revolving 
credit facility of which $2,639,000 was utilized for 
standby  letters  of  credit  at  April  30,  2011.  On  
July 8, 2011, we entered into an additional revolv-
ing  credit  facility  which  increased  our  total  credit 
availability to $75,000,000. We believe that existing 
capital  resources  will  be  sufficient  to  meet  our 
capital  requirements  for  the  foreseeable  future. 
See  Note  4  of  Notes  to  Consolidated  Financial 
Statements.

We  continually  evaluate  capital  projects  to 
expand our production capacity, enhance packag-
ing  capabilities  or  improve  efficiencies  at  our 
 manufacturing facilities. Expenditures for property, 
plant and equipment amounted to $11,389,000 for 
Fiscal 2011; there were no material capital expen-
diture commitments at April 30, 2011.

National Beverage Corp. / 2011 Annual Report / Page Twelve

National Beverage Corp.

Management’s Discussion and Analysis of
Financial Condition and Results of Operations

The  Company  paid  special  cash  dividends  of 
$106,314,000  ($2.30  per  share)  on  February  14, 
2011 and  $ 62,295,000  ($1.35  per  share)  on 
January 22, 2010.

Pursuant  to  a  management  agreement,  we 
incurred a fee to Corporate Management Advisors, 
Inc.  (“CMA”)  of  approximately  $6,002,000  for 
Fiscal  2011,  $5,935,000  for  Fiscal  2010  and 
$5,752,000 for Fiscal 2009. At April 30, 2011, man-
agement  fees  payable  to  CMA  were  $1,519,000. 
See  Note  5  of  Notes  to  Consolidated  Financial 
Statements.

Cash Flows  During Fiscal 2011 and Fiscal 2010, 
cash  flow  was  significantly  impacted  by  the  pay-
ment  of  two  special  cash  dividends  aggregating 
$168,609,000.

During Fiscal 2011, $55,302,000 was provided 
by operating activities, offset by $11,312,000 used 
in  investing  activities  and  a  special  cash  dividend 
payment of $106,314,000. Cash provided by oper-
ating  activities  increased  $917,000  primarily  due  
to  higher  earnings  and  cash  used  in  investing 
activities  increased  $2,998,000  due  to  expanded 
capital investments.

During  Fiscal  2010,  $54,385,000  was  pro-
vided  by  operating  activities,  which  was  offset  
by  $8,314,000  used  in  investing  activities  and 

$61,645,000 used in financing activities. Cash pro-
vided by operating activities increased $18,556,000 
primarily  due  to  higher  earnings.  Cash  used  in 
investing  activities  increased  $4,823,000  due  to 
changes  in  net  marketable  securities  transactions 
and  higher  capital  expenditures.  Cash  used  in 
financing  activities  includes  a  special  cash  divi-
dend payment of $62,295,000.

Financial Position  During Fiscal 2011, our work-
ing capital decreased $61,968,000 to $30,930,000 
due to the special cash dividend paid in February 
2011.  Inventory  decreased  $1,319,000  due  to 
reduced  inventory  quantities.  Prepaid  and  other 
assets  increased  $4,219,000  primarily  due  to  an 
increase in derivative assets. See Note 6 of Notes 
to Consolidated Financial Statements. At April 30, 
2011, the current ratio was 1.4 to 1, as compared 
to 2.3 to 1 at May 1, 2010.

During  Fiscal  2010,  our  working  capital 
decreased  $24,942,000  to  $92,898,000  due  to 
the  special  cash  dividend  paid  in  January  2010. 
Inventory decreased $4,940,000 due to lower raw 
material costs and reduced inventory levels. Prepaid 
and  other  assets  decreased  $1,368,000  primarily 
due  to  changes  in  income  tax  receivables.  At 
May  1,  2010,  the  current  ratio  was  2.3  to  1,  as 
compared to 2.7 to 1 at May 2, 2009.

C O N T R AC T UA L  O B L IG AT IO N S

Contractual obligations at April 30, 2011 are payable as follows:

(In thousands)

Operating leases
Purchase commitments

Total

Less
Than
1 Year

Total

1 to 3
Years

3 to 5
Years

$17,202
77,571

$  4,842
49,874

$  4,946
27,697

$3,376
—

More
Than 5
Years

$4,038
—

$94,773

$ 54,716

$ 32,643

$3,376

$4,038

We have guaranteed the residual value of cer-
tain leased equipment in the amount of $11,300,000. 
If  the  proceeds  from  sale  of  such  equipment  are 
less than the balance required by the lease when 
the  lease  terminates  in  July  2012,  the  Company 
shall be required to pay the difference up to such 
guaranteed amount.

We  contribute  to  certain  pension  plans  under 
collective  bargaining  agreements  based  on  hours 
worked  and  to  a  discretionary  profit  sharing  plan. 
Contributions  were  $2,534,000  for  Fiscal  2011, 
$2,309,000  for  Fiscal  2010  and  $2,304,000  for 
Fiscal 2009.

National Beverage Corp. / 2011 Annual Report / Page Thirteen

National Beverage Corp.

National Beverage Corp.
Management’s Discussion and Analysis of
Financial Condition and Results of Operations (continued)
Selected Financial Data

We  maintain  self-insured  and  deductible  pro-
grams  for  certain  liability,  medical  and  workers’ 
compensation  exposures.  Other  long-term  liabili-
ties include known claims and estimated incurred 
but not reported claims not otherwise covered by 
insurance,  based  on  actuarial  assumptions  and 
historical  claims  experience.  Since  the  timing  and 
amount  of  claim  payments  vary  significantly,  we 
are  not  able  to  reasonably  estimate  future  pay-
ments  for  the  specific  periods  indicated  in  the 
table above. In connection with our self-insurance 
programs, we have standby letters of credit aggre-
gating $2,639,000, which expire in fiscal 2012. We 
expect to renew these standby letters of credit.

OF F-B A L A N C E   S H E E T  A R R A N G E M E N T S

We do not have any off-balance sheet arrangements 
that have, or are reasonably likely to have, a current 
or future material effect on our financial condition.

C R I T IC A L  AC C O U N T I N G  P O L I C I E S

The  preparation  of  financial  statements  in  confor-
mity with generally accepted accounting principles 
requires  management  to  make  estimates  and 
assumptions  that  affect  the  amounts  reported  in 
the financial statements and accompanying notes. 
Although  these  estimates  are  based  on  manage-
ment’s knowledge of current events and actions it 
may  undertake  in  the  future,  they  may  ultimately 
differ from actual results. We believe that the critical 
accounting  policies  described  in  the  following 
paragraphs comprise the most significant estimates 
and  assumptions  used  in  the  preparation  of  our 
consolidated  financial  statements.  For  these  poli-
cies,  we  caution  that  future  events  rarely  develop 
exactly  as  estimated  and  the  best  estimates  rou-
tinely require adjustment.

Credit Risk  We sell products to a variety of cus-
tomers  and  extend  credit  based  on  an  evaluation 
of  each  customer’s  financial  condition,  generally 
without  requiring  collateral.  Exposure  to  credit 
losses  varies  by  customer  principally  due  to  the 
financial  condition  of  each  customer.  We  monitor 

our  exposure  to  credit  losses  and  maintain  
allowances  for  anticipated  losses  based  on  spe-
cific  customer  circumstances,  credit  conditions 
and historical write-offs.

Impairment of Long-Lived Assets  All long-lived 
assets, excluding goodwill and intangible assets not 
subject  to  amortization,  are  evaluated  for  impair-
ment  on  the  basis  of  undiscounted  cash  flows 
whenever  events  or  changes  in  circumstances 
indicate that the carrying amount of an asset may 
not  be  recoverable.  An  impaired  asset  is  written 
down  to  its  estimated  fair  market  value  based  on 
the best information available. Estimated fair market 
value  is  generally  measured  by  discounting  future 
cash  flows.  Goodwill  and  intangible  assets  not 
subject  to  amortization  are  evaluated  for  impair-
ment annually or sooner if we believe such assets 
may  be  impaired.  An  impairment  loss  is  recog-
nized  if  the  carrying  amount  or,  for  goodwill,  the 
carrying  amount  of  its  reporting  unit,  is  greater 
than its fair value.

Income  Taxes  Our  effective  income  tax  rate  is 
based  on  estimates  of  taxes  which  will  ultimately 
be  payable.  Deferred  taxes  are  recorded  to  give 
recognition  to  temporary  differences  between  the 
tax bases of assets or liabilities and their reported 
amounts  in  the  financial  statements.  Valuation 
allowances are established to reduce the carrying 
amounts of deferred tax assets when it is deemed, 
more  likely  than  not,  that  the  benefit  of  deferred 
tax assets will not be realized.

Insurance  Programs  We  maintain  self-insured 
and deductible programs for certain liability, medi-
cal and workers’ compensation exposures. Accord-
ingly,  we  accrue  for  known  claims  and  estimated 
incurred  but  not  reported  claims  not  otherwise 
covered by insurance based on actuarial assump-
tions and historical claims experience.

Sales  Incentives  We  offer  various  sales  incen-
tive arrangements to our customers which require 
customer  performance  or  achievement  of  certain 
sales  volume  targets.  In  those  circumstances 

National Beverage Corp. / 2011 Annual Report / Page Fourteen

National Beverage Corp.

Management’s Discussion and Analysis of
Financial Condition and Results of Operations

when the incentive is paid in advance, we amortize 
the amount paid over the period of benefit or con-
tractual sales  volume. When the incentive is paid in 
arrears,  we  accrue  the  expected  amount  to  be 
paid  over  the  period  of  benefit  or  expected  sales 
volume.  The  recognition  of  these  incentives 
involves  the  use  of  judgment  related  to  perfor-
mance and sales volume estimates that are made 
based  on  historical  experience  and  other  factors. 
Sales incentives are accounted for as a reduction 
of  sales  and  actual  amounts  ultimately  realized 
may vary from accrued amounts.

Q UA N T I TAT I V E   A N D   Q UA L I TAT I V E 

D I S C L O S U R E S  A B O U T   M A R K E T   R I S K

Commodities  We purchase various raw materi-
als, including  aluminum cans, plastic bottles, high 
fructose corn syrup and various juice concentrates, 
the prices of which fluctuate based on commodity 
market  conditions. Our ability to recover increased 
costs through higher pricing may be limited by the 
competitive  environment  in  which  we  operate.  At 
times, we manage our exposure to this risk through 
the use of supplier pricing agreements that enable 
us  to  establish  the  purchase  prices  for  certain 
commodities. Additionally, we use derivative finan-
cial  instruments  to  partially  mitigate  our  exposure 
to changes in certain raw material costs.

Interest  Rates  We  had  no  debt-related  interest 
rate  exposure   during  Fiscal  2011.  Our  investment 
portfolio  is  comprised  of  highly  liquid  securities 
consisting  primarily  of  short-term  money  market 
investments,  the  yields  of  which  fluctuate  based 
largely on short-term Treasury rates.

F ORWA R D -L O OK I N G  S TAT E M E N T S

National  Beverage  and  its  representatives  may 
make  written  or  oral  statements  relating  to  future 
events  or  results  relative  to  our  financial,  opera-
tional  and  business  performance,  achievements, 

objectives  and  strategies.  These  statements  are 
“forward-looking” within the meaning of the Private 
Securities  Litigation  Reform  Act  of  1995  and 
include statements contained in this report, filings 
with  the  Securities  and  Exchange  Commission 
and  other  reports  to  our  stockholders.  Certain 
statements including, without limitation, statements 
containing  the  words  “believes,”  “anticipates,” 
“intends,” “plans,” “expects,” and “estimates” con-
stitute  “forward-looking  statements”  and  involve 
known and unknown risk, uncertainties and other 
factors  that  may  cause  the  actual  results,  perfor-
mance  or  achievements  of  our  Company  to  be 
materially  different  from  any  future  results,  perfor-
mance  or  achievements  expressed  or  implied  by 
such  forward-looking  statements.  Such  factors 
include,  but  are  not  limited  to,  the  following:  gen-
eral economic and business conditions, pricing of 
competitive  products,  success  in  acquiring  other 
beverage  businesses,  success  of  new  product 
and flavor introductions, fluctuations in the costs of 
raw  materials  and  packaging  supplies,  ability  to 
pass along cost increases to our customers, labor 
strikes or work stoppages or other interruptions in 
the  employment  of  labor,  continued  retailer  sup-
port for our products, changes in consumer pref-
erences  and  our  success  in  creating  products 
geared  toward  consumers’  tastes,  success  in 
implementing  business  strategies,  changes  in 
business  strategy  or  development  plans,  govern-
ment  regulations,  taxes  or  fees  imposed  on  the 
sale  of  our  products,  unseasonably  cold  or  wet 
weather conditions and other factors referenced in 
this report, filings with the Securities and Exchange 
Commission and other reports to our stockholders. 
We disclaim an obligation to update any such fac-
tors or to publicly announce the results of any revi-
sions to any forward-looking statements contained 
herein to reflect future events or developments.

National Beverage Corp. / 2011 Annual Report / Page Fifteen

National Beverage Corp.
National Beverage Corp.

Consolidated Balance Sheets
Selected Financial Data

(In thousands, except share amounts)

A S S E T S
Current assets:
  Cash and equivalents
  Trade receivables—net of allowances of $452 (2011) and $509 (2010)

Inventories

  Deferred income taxes—net
  Prepaid and other assets

  Total current assets
Property, plant and equipment—net
Goodwill
Intangible assets
Other assets

L I A B I L I T I E S  A N D   S H A R E H O L DE R S ’  E Q U I T Y
Current liabilities:
  Accounts payable
  Accrued liabilities

Income taxes payable

  Total current liabilities
Deferred income taxes—net
Other liabilities
Shareholders’ equity:
  Preferred stock, 7% cumulative, $1 par value, aggregate liquidation  

  preference of $15,000—1,000,000 shares authorized;  
  150,000 shares issued

  Common stock, $.01 par value—75,000,000 shares authorized;  
  50,262,139 shares (2011) and 50,188,819 shares (2010) issued

  Additional paid-in capital
  Retained earnings
  Accumulated other comprehensive income
  Treasury stock—at cost:

  Preferred stock—150,000 shares
  Common stock—4,032,784 shares

  Total shareholders’ equity

See accompanying Notes to Consolidated Financial Statements.

April 30,
2011

May 1,
2010

$  7,372
55,912
33,353
1,493
8,403

106,533
55,337
13,145
1,615
6,180

$  68,566
53,834
34,672
3,367
4,184

164,623
53,401
13,145
1,615
7,575

$ 182,810

$ 240,359

$  49,257
26,214
132

$  48,428
23,170
127

75,603
14,548
12,323

71,725
15,597
11,465

150

150

503
29,725
65,207
2,751

502
28,150
130,767
3

(5,100)
(12,900)

(5,100)
(12,900)

80,336

141,572

$182,810

$ 240,359

National Beverage Corp. / 2011 Annual Report / Page Sixteen

 
 
 
 
 
 
 
National Beverage Corp.

National Beverage Corp.
Management’s Discussion and Analysis of
Consolidated Statements of Income
Financial Condition and Results of Operations

(In thousands, except per share amounts)

Net sales
Cost of sales

Gross profit
Selling, general and administrative expenses
Interest expense
Other income (expense)—net

Income before income taxes
Provision for income taxes

Net income

Net income per share:
  Basic
  Diluted

Weighted average common shares outstanding:
  Basic
  Diluted

See accompanying Notes to Consolidated Financial Statements.

Fiscal Year Ended

April 30,
2011

May 1,
2010

May 2,
2009

$ 600,193
381,539

$ 593,465
396,450

$ 575,177
405,322

218,654
155,885
99
(20)

62,650
21,896

197,015
145,159
120
(351)

51,385
18,532

169,855
131,918
107
967

38,797
14,055

$  40,754

$  32,853

$  24,742

$ 
$ 

.88
.88

$ 
$ 

.71
.71

$ 
$ 

.54
.54

46,188
46,373

46,065
46,294

45,999
46,191

National Beverage Corp. / 2011 Annual Report / Page Seventeen

National Beverage Corp.
National Beverage Corp.

Consolidated Statements of Shareholders’ Equity
Selected Financial Data

(In thousands)

N U M B E R  OF  C O M M O N   S H A R E S   I S S U E D
Beginning of year
Stock options exercised

End of year

P R E F E R R E D  S T O C K
Beginning and end of year

C O M M O N   S T O C K
Beginning of year
Stock options exercised

End of year

A D DI T IO N A L   PA I D -I N  C A P I TA L
Beginning of year
Stock options exercised
Stock-based compensation
Stock-based tax benefits

End of year

R E TA I N E D   E A R N I N G S
Beginning of year
Net income
Cash dividends

End of year

AC C U M U L AT E D  O T H E R   C O M P R E H E N S I V E   I N C O M E
Beginning of year
Cash flow hedges

End of year

T R E A S U RY   S T O C K— P R E F E R R E D
Beginning and end of year

T R E A S U RY   S T O C K— C O M M O N
Beginning and end of year

T O TA L   S H A R E H O L DE R S ’  E Q U I T Y

C O M P R E H E N S I V E   I N C O M E
Net income
Cash flow hedges

Comprehensive income

See accompanying Notes to Consolidated Financial Statements.

Fiscal Year Ended

April 30,
2011

May 1,
2010

May 2,
2009

50,189
73

50,262

50,045
144

50,189

49,982
63

50,045

$ 

150

$ 

150

$ 

150

502
1

503

28,150
208
446
921

29,725

500
2

502

27,153
264
349
384

28,150

500
—

500

26,508
245
340
60

27,153

130,767
40,754
(106,314)

160,209
32,853
(62,295)

135,467
24,742
—

65,207

130,767

160,209

3
2,748

2,751

—
3

3

—
—

—

(5,100)

(5,100)

(5,100)

(12,900)

(12,900)

(12,900)

$  80,336

$ 141,572

$170,012

$  40,754
2,748

$  32,853
3

$  24,742
—

$  43,502

$  32,856

$  24,742

National Beverage Corp. / 2011 Annual Report / Page Eighteen

National Beverage Corp.

National Beverage Corp.
Management’s Discussion and Analysis of
Consolidated Statements of Cash Flows
Financial Condition and Results of Operations

(In thousands)

O P E R AT I N G  AC T I V I T I E S :
Net income
Adjustments to reconcile net income to net cash
  provided by operating activities:
  Depreciation and amortization
  Deferred income tax benefit
  Loss on disposal of property, net
  Stock-based compensation
  Changes in assets and liabilities:

  Trade receivables

Inventories

  Prepaid and other assets
  Accounts payable
  Accrued and other liabilities

Fiscal Year Ended

April 30,
2011

May 1,
2010

May 2,
2009

$  40,754

$ 32,853

$  24,742

11,356
(694)
82
446

(2,078)
1,319
(1,215)
829
4,503

12,350
(1,026)
791
349

(99)
4,940
8
423
3,796

11,782
(474)
363
340

(4,549)
(858)
2,774
(1,798)
3,507

Net cash provided by operating activities

55,302

54,385

35,829

I N V E S T I N G  AC T I V I T I E S :
Marketable securities purchased
Marketable securities sold
Additions to property, plant and equipment
Proceeds from sale of property, plant and equipment

Net cash used in investing activities

F I N A N C I N G  AC T I V I T I E S :
Common stock cash dividend
Proceeds from stock options exercised
Stock-based tax benefits

Net cash provided by (used in) financing activities

N E T   ( DE C R E A S E )  I N C R E A S E   I N  C A S H   

  A N D   E Q U I VA L E N T S

C A S H  A N D   E Q U I VA L E N T S — B E G I N N I N G   OF  Y E A R

C A S H  A N D   E Q U I VA L E N T S — E N D  OF   Y E A R

O T H E R  C A S H  F L OW  I N F OR M AT IO N :
Interest paid
Income taxes paid

See accompanying Notes to Consolidated Financial Statements.

—
—
(11,389)
77

— (109,450)
112,450
—
(6,658)
(8,349)
167
35

(11,312)

(8,314)

(3,491)

(106,314)
209
921

(62,295)
266
384

(105,184)

(61,645)

—
245
60

305

(61,194)
68,566

(15,574)
84,140

32,643
51,497

$ 

7,372

$ 68,566

$  84,140

$ 

101
20,816

$ 

124
18,541

$ 

107
11,114

National Beverage Corp. / 2011 Annual Report / Page Nineteen

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
National Beverage Corp.
National Beverage Corp.

Notes to Consolidated Financial Statements
Selected Financial Data

National Beverage Corp. develops, manufactures, 
markets  and  distributes  a  complete  portfolio  of 
multi-flavored  soft  drinks,  juice  drinks,  water  and 
specialty beverages throughout the United States. 
Incorporated  in  Delaware  in  1985,  National 
Beverage  Corp.  is  a  holding  company  for  various 
operating  subsidiaries.  When  used  in  this  report, 
the  terms  “we,”  “us,”  “our,”  “Company”  and 
“National  Beverage”  mean  National  Beverage 
Corp. and its subsidiaries.

Fair Value  The fair values of our cash and cash 
equivalents,  trade  receivables  and  accounts  pay-
able  approximate  their  carrying  amounts  due  to 
their  short-term  nature.  The  estimated  fair  values 
of our derivative financial instruments are calculated 
based  on  market  rates  to  settle  the  instruments. 
These  values  represent  the  estimated  amounts  
we would receive upon sale, taking into consider-
ation  current  market  prices  and  creditworthiness. 
See Note 6.

1 .  S IG N I F IC A N T  AC C O U N T I N G   P O L I C I E S

Basis  of  Presentation  Our  consolidated  finan-
cial  statements  are  prepared  in  accordance  with 
accounting  principles  generally  accepted  in  the 
United  States.  The  consolidated  financial  state-
ments  include  the  accounts  of  National  Beverage 
Corp. and all subsidiaries. All significant intercom-
pany  transactions  and  accounts  have  been  elimi-
nated. Our fiscal year ends the Saturday closest to 
April  30  and,  as  a  result,  an  additional  week  is 
added  every  five  or  six  years.  Fiscal  2011,  Fiscal 
2010 and Fiscal 2009 consisted of 52 weeks.

Cash  and  Equivalents  Cash  and  equivalents 
are comprised of cash and highly liquid securities 
(consisting  primarily  of  short-term  money-market 
investments)  with  an  original  maturity  of  three 
months or less.

Derivative Financial Instruments  We use deriv-
ative  financial  instruments  to  partially  mitigate  our 
exposure  to  changes  in  raw  material  costs.  All 
derivative financial instruments are recorded at fair 
value in our Consolidated Balance Sheets. We do 
not use derivative financial instruments for trading 
or  speculative  purposes.  Credit  risk  related  to 
derivative  financial  instruments  is  managed  by 
requiring  high  credit  standards  for  counterparties 
and frequent cash settlements. See Note 6.

Impairment of Long-Lived Assets  All long-lived 
assets,  excluding  goodwill  and  intangible  assets 
not  subject  to  amortization,  are  evaluated  for 
impairment  on  the  basis  of  undiscounted  cash 
flows  whenever  events  or  changes  in  circum-
stances  indicate  that  the  carrying  amount  of  an 
asset  may  not  be  recoverable.  An  impaired  asset 
is  written  down  to  its  estimated  fair  market  value 
based on the best information available. Estimated 
fair market value is generally measured by discount-
ing  future  cash  flows.  Goodwill  and  intangible 
assets  not  subject  to  amortization  are  evaluated 
for  impairment  annually  or  sooner  if  we  believe 
such assets may be impaired. An impairment loss 
is recognized if the carrying amount or, for good-
will,  the  carrying  amount  of  its  reporting  unit,  is 
greater than its fair value.

Income  Taxes  Our  effective  income  tax  rate  is 
based  on  estimates  of  taxes  which  will  ultimately 
be  payable.  Deferred  taxes  are  recorded  to  give 
recognition  to  temporary  differences  between  the 
tax bases of assets or liabilities and their reported 
amounts  in  the  financial  statements.  Valuation 
allowances are established to reduce the carrying 
amounts of deferred tax assets when it is deemed, 
more  likely  than  not,  that  the  benefit  of  deferred 
tax assets will not be realized.

National Beverage Corp. / 2011 Annual Report / Page Twenty

National Beverage Corp.

Management’s Discussion and Analysis of
Financial Condition and Results of Operations

Insurance  Programs  We  maintain  self-insured 
and deductible programs for certain liability, medi-
cal and workers’ compensation exposures. Accord-
ingly,  we  accrue  for  known  claims  and  estimated 
incurred  but  not  reported  claims  not  otherwise 
covered by insurance, based on actuarial assump-
tions and historical claims experience.

Intangible assets as of April 30, 
Intangible Assets 
2011 and May 1, 2010 consisted of non-amortizable 
trademarks.

Inventories 
Inventories  are  stated  at  the  lower 
of  first-in,  first-out  cost  or  market.  Inventories  at 
April 30, 2011 are comprised of finished goods of 
$20,215,000  and  raw  materials  of  $13,138,000. 
Inventories  at  May  1,  2010  are  comprised  of  fin-
ished  goods  of  $21,104,000  and  raw  materials  of 
$13,568,000.

Marketing Costs  We are involved in a variety of 
marketing  programs,  including  cooperative  adver-
tising  programs  with  customers,  to  advertise  and 
promote  our  products  to  consumers.  Marketing 
costs  are  expensed  when  incurred,  except  for 
 prepaid  advertising  and  production  costs  which 
are  expensed  when  the  advertising  takes  place. 
Marketing  costs,  which  are  included  in  selling, 
general  and  administrative  expenses,  totaled 
$52,926,000  in  Fiscal  2011,  $44,749,000  in  Fiscal 
2010 and $34,860,000 in Fiscal 2009.

Net  Income  Per  Share  Basic  net  income  per 
share  is  computed  by  dividing  net  income  by  the 
weighted average number of common shares out-
standing during the period. Diluted net income per 
share is calculated in a similar manner, but includes 
the dilutive effect of stock options, which amounted 
to  185,000  shares  in  Fiscal  2011,  229,000  shares 
in Fiscal 2010 and 192,000 shares in Fiscal 2009. 
Options to purchase 291,000 shares in Fiscal 2011, 
18,000 shares in Fiscal 2010 and 33,000 shares in  

Fiscal 2009 were not included in the calculation of 
diluted  net  income  per  share  because  these 
options were antidilutive.

Property, Plant and Equipment  Property, plant 
and  equipment  are  recorded  at  cost.  Additions, 
replacements  and  betterments  are  capitalized, 
while maintenance and repairs that do not extend 
the useful life of an asset are expensed as incurred. 
Depreciation  is  recorded  using  the  straight-line 
method over estimated useful lives of 7 to 30 years 
for buildings and improvements, and 3 to 15 years 
for machinery and equipment. Leasehold improve-
ments are amortized using the straight-line method 
over the shorter of the remaining lease term or the 
estimated  useful  life  of  the  improvement.  When 
assets are retired or otherwise disposed, the cost 
and  accumulated  depreciation  are  removed  from 
the  respective  accounts  and  any  related  gain  or 
loss is recognized.

Revenue  Recognition  Revenue  from  product 
sales is recognized when title and risk of loss pass 
to  the  customer,  which  generally  occurs  upon 
delivery.  Our  policy  is  not  to  allow  the  return  of 
products  once  they  have  been  accepted  by  the 
customer. However, on occasion, we have accepted 
returns  or  issued  credit  to  customers,  primarily  
for  damaged  goods.  The  amounts  have  been 
immaterial  and,  accordingly,  we  do  not  provide  a 
specific valuation allowance for sales returns.

Sales  Incentives  We  offer  various  sales  incen-
tive arrangements to our customers which require 
customer  performance  or  achievement  of  certain 
sales  volume  targets.  In  those  circumstances 
when the incentive is paid in advance, we amortize 
the amount paid over the period of benefit or con-
tractual  sales  volume.  When  the  incentive  is  paid  
in  arrears,  we  accrue  the  expected  amount  to  
be  paid  over  the  period  of  benefit  or  expected 
sales  volume.  The  recognition  of  these  incentives 

National Beverage Corp. / 2011 Annual Report / Page Twenty-one

 
National Beverage Corp.
National Beverage Corp.

Notes to Consolidated Financial Statements (continued)
Selected Financial Data

involves  the  use  of  judgment  related  to  perfor-
mance and sales volume estimates that are made 
based  on  historical  experience  and  other  factors. 
Sales incentives are accounted for as a reduction 
of  sales  and  actual  amounts  ultimately  realized 
may vary from accrued amounts.

Segment  Reporting  We  operate  as  a  single 
operating  segment  for  purposes  of  presenting 
financial  information  and  evaluating  performance. 
As such, the accompanying consolidated financial 
statements present financial information in a  format 
that is consistent with the internal financial informa-
tion used by management. We do not accumulate 
revenues  by  product  classification  and,  there fore, 
it is impractical to present such information.

Shipping  and  Handling  Costs  Shipping  and 
handling costs are reported in selling, general and 
administrative  expenses  in  the  accompanying 
statements  of  income.  Such  costs  aggregated 
$45,071,000 in Fiscal 2011, $43,004,000 in Fiscal 
2010  and  $44,096,000  in  Fiscal  2009.  Although 
our classification is consistent with many beverage 
companies, our gross margin may not be compa-
rable to companies that include shipping and han-
dling costs in cost of sales.

Stock-Based  Compensation  Compensation 
expense for stock-based compensation awards is 
recognized  over  the  vesting  period  based  on  the 
grant-date  fair  value  estimated  using  the  Black-
Scholes model. See Note 9.

Trade Receivables  We record trade receivables 
at net realizable value, which includes an appropri-
ate  allowance  for  doubtful  accounts.  We  extend 
credit based on an evaluation of each customer’s 
financial  condition,  generally  without  requiring 
 collateral.  Exposure  to  credit  losses  varies  by 
 customer principally due to the financial condition 
of  each  customer.  We  monitor  our  exposure  
to  credit  losses  and  maintain  allowances  for   

anticipated  losses  based  on  specific  customer 
 circumstances,  credit  conditions  and  historical 
write-offs.  Activity  in  the  allowance  for  doubtful 
accounts was as follows:

(In thousands)

Balance at beginning  
  of year
Net charge to expense
Net charge-off

Fiscal
2011

Fiscal
2010

Fiscal
2009

$ 509
67
(124)

$ 445
340
(276)

$266
221
(42)

Balance at end of year

$ 452

$ 509

$445

As of April 30, 2011 and May 1, 2010, we did 
not  have  any  customer  that  comprised  more  
than  10%  of  trade  receivables.  No  one  customer 
accounted for more than 10% of net sales during 
any of the last three fiscal years.

Use  of  Estimates  The  preparation  of  financial 
statements  in  conformity  with  generally  accepted 
accounting  principles  requires  management  to 
make  estimates  and  assumptions  that  affect  the 
amounts  reported  in  the  financial  statements  and 
accompanying  notes.  Although  these  estimates 
are based on management’s knowledge of current 
events  and  anticipated  future  actions,  actual 
results may vary from reported amounts.

2 .  P RO P E R T Y,  P L A N T  A N D  E Q U I P M E N T

Property, plant and equipment as of April 30, 2011 
and May 1, 2010 consisted of the following:

(In thousands)

2011

2010

Land
Buildings and improvements
Machinery and equipment

$ 

9,779
47,374
132,709

$  9,779
44,415
128,029

Total
Less accumulated  
  depreciation

Property, plant and  
  equipment—net

189,862

182,223

(134,525)

(128,822)

$  55,337

$  53,401

National Beverage Corp. / 2011 Annual Report / Page Twenty-two

National Beverage Corp.

Management’s Discussion and Analysis of
Financial Condition and Results of Operations

Depreciation  expense  was  $9,294,000  for 
Fiscal  2011,  $10,263,000  for  Fiscal  2010  and 
$9,456,000 for Fiscal 2009.

3 .  AC C RU E D   L I A B I L I T I E S

Accrued liabilities as of April 30, 2011 and May 1, 
2010 consisted of the following:

(In thousands)

Accrued compensation
Accrued promotions
Accrued insurance
Other

Total

4 .  DE B T

2011

2010

$  9,862
7,130
2,078
7,144

$  8,192
7,324
2,388
5,266

$ 26,214

$ 23,170

At  April  30,  2011,  a  subsidiary  of  the  Company 
maintained  a  $50,000,000  unsecured  revolving 
credit facility with a bank (the “Credit Facility”). The 
Credit  Facility  expires  on  April  30,  2013  and,  cur-
rently,  any  borrowings  would  bear  interest  at  .3% 
above  LIBOR  or,  at  our  election,  .5%  below  the 
bank’s reference rate. At April 30, 2011, $2,639,000 
of  the  Credit  Facility  was  used  for  standby  letters 
of  credit  and  $47,361,000  was  available  for 
borrowings.

The  Credit  Facility  requires  the  subsidiary  to 
maintain certain financial ratios, principally debt to 
net  worth  and  debt  to  EBITDA  (as  defined  in  the 
loan  agreement),  and  contains  other  restrictions, 
none  of  which  are  expected  to  have  a  material 
effect  on  our  operations  or  financial  position.  At 
April 30, 2011, we were in compliance with all loan 
covenants  and  approximately  $1,320,000  of 
retained earnings was restricted from distribution.

On July 8, 2011, the subsidiary entered into an 
additional $25,000,000 unsecured revolving credit 
facility with a bank which  expires on July 8, 2013 
and contains similar financial covenants.

5 .  C A P I TA L  S T O C K  A N D  T R A N S AC T IO N S 

W I T H  R E L AT E D  PA R T I E S

The  Company  paid  special  cash  dividends  of 
$106,314,000  ($2.30  per  share)  on  February  14, 
2011  and  $62,295,000  ($1.35  per  share)  on 
January 22, 2010.

In January 1998, the Board of Directors autho-
rized  the  purchase  of  up  to  800,000  shares  of 
National  Beverage  common  stock,  of  which 
502,060 shares have been purchased. There were 
no shares purchased during the three fiscal years 
ended April 30, 2011.

The  Company  is  a  party  to  a  management 
agreement with Corporate Management Advisors, 
Inc. (“CMA”), a corporation owned by our Chairman 
and Chief Executive Officer. Under the terms of the 
agreement, CMA provides, subject to the direction 
and  supervision  of  the  Board  of  Directors  of  the 
Company, (i) senior corporate functions (including 
supervision  of  the  Company’s  financial,  legal, 
executive recruitment, internal audit and manage-
ment information systems departments) as well as 
the services of a Chief Executive Officer and Chief 
Financial  Officer,  and  (ii)  services  in  connection 
with  acquisitions,  dispositions  and  financings  by 
the  Company,  including  identifying  and  profiling 
acquisition candidates, negotiating and structuring 
potential  transactions  and  arranging  financing  for 
any such transaction. CMA, through its personnel, 
also provides, to the extent possible, the stimulus 
and  creativity  to  develop  an  innovative  and 
dynamic  persona  for  the  Company,  its  products 
and  corporate  image.  In  order  to  fulfill  its  obliga-
tions  under  the  management  agreement,  CMA 
employs numerous individuals, whom, acting as a 
unit, provide management, administrative and cre-
ative functions for the Company. The management 
agreement  provides  that  the  Company  will  pay 
CMA  an  annual  base  fee  equal  to  one  percent  of 
the  consolidated  net  sales  of  the  Company,  and 
further provides that the Compensation and Stock 

National Beverage Corp. / 2011 Annual Report / Page Twenty-three

National Beverage Corp.
National Beverage Corp.

Notes to Consolidated Financial Statements (continued)
Selected Financial Data

Option Committee and the Board of Directors may 
from time to time award additional incentive com-
pensation  to  CMA.  No  incentive  compensation 
has been paid from the inception of the agreement 
through  Fiscal  2011.  We  incurred  management 
fees  to  CMA  of  $6,002,000  for  Fiscal  2011, 
$5,935,000  for  Fiscal  2010  and  $5,752,000  for 
Fiscal  2009.  Included  in  accounts  payable  at  
April 30, 2011 and May 1, 2010 were amounts due 
CMA of $1,519,000 and $2,823,000, respectively.

6 .  DE R I VAT I V E   F I N A N C I A L   I N S T RU M E N T S

We have entered into various aluminum swap con-
tracts to partially mitigate our exposure to changes 
in  the  cost  of  aluminum  cans  through  April  2012. 
The  financial  instruments  were  designated  and 
accounted for as a cash flow hedge. Accordingly, 
gains or losses attributable to the effective portion 
of the cash flow hedge are reported in Accumulated 
Other Comprehensive Income (“AOCI”) and reclas-
sified  into  earnings  through  cost  of  sales  in  the 
period  in  which  the  hedged  transaction  affects 
earnings.  The  ineffective  portion  of  the  change  in 
fair  value  of  our  cash  flow  hedge  was  immaterial. 
The  following  summarizes  the  gains  (losses)  rec-
ognized in the Consolidated Statements of Income 
and AOCI relative to the cash flow hedge for Fiscal 
2011 and Fiscal 2010:

(In thousands)

Recognized in AOCI—
  Gain before income taxes
  Less income tax provision

  Net

Reclassified from AOCI to  
  cost of sales—

Fiscal
2011

Fiscal
2010

$3,650
1,299

$603
214

2,351

389

(Loss) gain before income taxes

(617)

599

  Less income tax (benefit)  

  provision

  Net

(220)

(397)

213

386

Net change to AOCI

$2,748

$    3

As  of  April  30,  2011,  the  notional  amount  of 
our  outstanding  aluminum  swap  contracts  was 
$15,302,000  and,  assuming  no  change  in  the 
commodity  prices,  $4,069,000  of  unrealized  net 
gain (before tax) will be reclassified from AOCI and 
recognized in earnings over the next twelve months. 
See Note 1.

As of April 30, 2011 and May 1, 2010, the fair 
value  of  derivative  assets  was  $4,271,000  and 
$4,000, respectively, which was included in Prepaid 
and other assets. Such valuation does not entail a 
significant amount of judgment and the inputs that 
are  significant  to  the  fair  value  measurement  are 
Level  2  in  the  fair  value  hierarchy  as  they  are 
observable  market  based  inputs  or  unobservable 
inputs that are corroborated by market data.

7.  O T H E R  ( E X P E N S E )  I N C O M E

Other (expense) income consisted of the following:

Fiscal
2011

$140
—

Fiscal
2010

$ 229
—

Fiscal
2009

$ 865
728

(82)
(78)

(291)
(289)

(363)
(263)

$ (20)

$ (351) $ 967

(In thousands)

Interest income
Gain on legal settlement
Loss on disposal of  
  property, net
Other (expense), net

Total

8 .  I N C O M E  TA X E S

The  provision  for  income  taxes  consisted  of  the 
following:

(In thousands)

Current
Deferred

Total

Fiscal
2011

Fiscal
2010

Fiscal
2009

$22,590
(694)

$19,558
(1,026)

$14,529
(474)

$21,896

$18,532

$14,055

Deferred  taxes  are  recorded  to  give  recogni-
tion  to  temporary  differences  between  the  tax 
bases  of  assets  or  liabilities  and  their  reported  

National Beverage Corp. / 2011 Annual Report / Page Twenty-four

 
 
 
 
National Beverage Corp.

Management’s Discussion and Analysis of
Financial Condition and Results of Operations

amounts  in  the  financial  statements.  Valuation 
allowances are established to reduce the carrying 
amounts of deferred tax assets when it is deemed, 
more  likely  than  not,  that  the  benefit  of  deferred 
tax assets will not be realized. Deferred tax assets 
and liabilities as of April 30, 2011 and May 1, 2010 
consisted of the following:

all uncertain tax positions, the net effect would be 
to  reduce  our  tax  expense  by  approximately 
$3,700,000. A reconciliation of the changes in the 
gross amount of unrecognized tax benefits, which 
amounts  are  included  in  “Other  liabilities”  in  the 
accompanying  consolidated  balance  sheets,  is  
as follows:

(In thousands)

2011

2010

Deferred tax assets:
  Accrued expenses and other
Inventory and amortizable  
  assets

$  4,893

$  4,995

497

490

  Total deferred tax assets

5,390

5,485

Deferred tax liabilities:
  Property

Intangibles and other

16,889
1,556

17,704
11

  Total deferred tax liabilities

18,445

17,715

Net deferred tax liabilities

$ 13,055

$ 12,230

Current deferred tax 
  assets—net

Noncurrent deferred tax 

$  1,493

$  3,367

liabilities—net

$ 14,548

$ 15,597

The reconciliation of the statutory federal income 

tax rate to our effective tax rate is as follows:

Statutory federal  
income tax rate
State income taxes,  
  net of federal benefit
Manufacturing  
  deduction benefit
Other differences

Fiscal
2011

Fiscal
2010

Fiscal
2009

35.0% 35.0% 35.0%

2.4

2.8

2.4

(3.0)
.5

(2.0)
.3

(2.0)
.8

Effective income tax rate

34.9% 36.1% 36.2%

As  of  April  30,  2011,  the  gross  amount  of 
unrecog nized  tax  benefits  was  $4,687,000,  of 
which approximately $448,000 was recognized as 
tax expense in Fiscal 2011. If we were to prevail on 

(In thousands)

Beginning balance
Increases due to current  
  period tax positions
Decreases due to lapse  
  of statute of limitations

Fiscal
2011

Fiscal
2010

Fiscal
2009

$3,997

$3,662

$3,166

857

391

533

(167)

(56)

(37)

Ending balance

$4,687

$3,997

$3,662

We  recognize  accrued  interest  and  penalties 
related to unrecognized tax benefits in income tax 
expense.  As  of  April  30,  2011,  unrecognized  tax 
benefits included accrued interest of $560,000, of 
which  approximately  $59,000  was  recognized  as 
tax expense in Fiscal 2011.

We file annual income tax returns in the United 
States and in various state and local jurisdictions. 
A number of years may elapse before an uncertain 
tax  position,  for  which  we  have  unrecognized  tax 
benefits,  is  audited  and  finally  resolved.  While  it  
is often difficult to predict the final outcome or the 
timing of resolution of any particular uncertain tax 
position,  we  believe  that  our  unrecognized  tax 
benefits  reflect  the  most  probable  outcome.  We 
adjust these unrecognized tax benefits, as well as 
the  related  interest,  in  light  of  changing  facts  and 
circumstances.  The  resolution  of  any  particular 
uncertain  tax  position  could  require  the  use  of 
cash  and  an  adjustment  to  our  provision  for 
income  taxes  in  the  period  of  resolution.  Federal 
income  tax  returns  for  fiscal  years  subsequent  to 
2006  are  subject  to  examination.  Generally,  the 
income  tax  returns  for  the  various  state  jurisdic-
tions  are  subject  to  examination  for  fiscal  years 
ending after fiscal 2006.

National Beverage Corp. / 2011 Annual Report / Page Twenty-five

 
 
 
 
 
National Beverage Corp.
National Beverage Corp.

Notes to Consolidated Financial Statements (continued)
Selected Financial Data

9.  S T O C K-B A S E D  C O M P E N S AT IO N

Our  stock-based  compensation  program  is  a 
broad-based  program  designed  to  attract  and 
retain  employees  while  also  aligning  employees’ 
interests with the interests of the stockholders.

The  1991  Omnibus  Incentive  Plan  (the 
“Omnibus  Plan”)  provides  for  compensatory 
awards  consisting  of  (i)  stock  options  or  stock 
awards  for  up  to  4,800,000  shares  of  common 
stock, (ii) stock appreciation rights, dividend equiv-
alents,  other  stock-based  awards  in  amounts  up  
to 4,800,000 shares of common stock and (iii) per-
formance  awards  consisting  of  any  combination  
of  the  above.  The  Omnibus  Plan  is  designed  to 
 provide an incentive to the officers (including those 
who  are  also  directors)  and  certain  other  key 
employees  and  consultants  by  making  available  
to  them  an  opportunity  to  acquire  a  proprietary 
interest  or  to  increase  such  interest  in  National 
Beverage. The number of shares or options which 
may  be  issued  under  stock-based  awards  to  an 
individual  is  limited  to  1,680,000  during  any  year. 
Awards may be granted for no cash consideration 
or  such  minimal  cash  consideration  as  may  be 
required by law. Options generally vest over a five-
year period and expire after ten years.

The  Special  Stock  Option  Plan  provides  for 
the issuance of stock options to purchase up to an 
aggregate of 1,800,000 shares of common stock. 
Options may be granted for such consideration as 
determined by the Board of Directors. The vesting 
schedule  and  exercise  price  of  these  options  are 
tied to the recipient’s ownership level of Common 
Stock and the terms generally allow for the reduc-
tion  in  exercise  price  upon  each  vesting  period. 
The  Board  of  Directors  also  authorized  the  issu-
ance of options to purchase up to 50,000 shares 
of  common  stock  to  be  issued  at  the  direction  of 
the Chairman.

The Key Employee Equity Partnership Program 
(“KEEP  Program”)  provides  for  the  granting  of 
stock options to purchase up to 240,000 shares of 
common  stock  to  key  employees,  consultants, 
directors  and  officers.  Participants  who  purchase 
shares of stock in the open market receive grants 
of  stock  options  equal  to  50%  of  the  number  of 
shares  purchased,  up  to  a  maximum  of  6,000 
shares  in  any  two-year  period.  Options  under  the 
KEEP  Program  are  automatically  forfeited  in  the 
event  of  the  sale  of  shares  originally  acquired  by 
the  participant.  Options  are  granted  at  an  initial 
exercise  price  of  60%  of  the  purchase  price  paid 
for  the  shares  acquired  and  the  exercise  price 
reduces  to  the  stock  par  value  at  the  end  of  the 
six-year vesting period.

We  account  for  our  employee  stock  options 
under the fair value method of accounting using a 
Black-Scholes  valuation  model  to  measure  stock 
option  expense  at  the  date  of  grant.  Generally, 
stock option grants have an exercise price equal to 
the fair market value of our common stock on the 
date  of  grant  and  have  a  10-year  term.  The  fair 
value  of  stock  options  is  amortized  to  expense 
over the vesting period.

Stock  options  granted  in  Fiscal  2011  and 
Fiscal  2010  were  301,500  shares  and  3,000 
shares, respectively. There were no stock options 
or  other  stock-based  awards  granted  in  Fiscal 
2009.  The  weighted  average  Black-Scholes  fair 
value  assumptions  for  stock  options  granted  are 
as  follows:  weighted  average  expected  life  of  7.5 
years for Fiscal 2011 and 8.0 years for Fiscal 2010; 
weighted  average  expected  volatility  of  48.6%  for 
Fiscal  2011  and  52.2%  for  Fiscal  2010;  weighted 
average  risk  free  interest  rates  of  2.8%  for  Fiscal 
2011 and 3.4% for Fiscal 2010; and expected divi-
dend  yield  of  4.3%  for  Fiscal  2011  and  4%  for 
Fiscal 2010. The expected life of stock options was 

National Beverage Corp. / 2011 Annual Report / Page Twenty-six

National Beverage Corp.

Management’s Discussion and Analysis of
Financial Condition and Results of Operations

estimated  based  on  historical  experience.  The 
expected volatility was estimated based on histori-
cal  stock  prices  for  a  period  consistent  with  the 
expected life of stock options. The risk free interest 
rate  was  based  on  the  U.S.  Treasury  constant 
maturity interest rate whose term is consistent with 
the expected life of stock options. Forfeitures were 
estimated based on historical experience.

The  following  is  a  summary  of  stock  option 

activity for Fiscal 2011:

Options outstanding,  
  beginning of year
Granted
Exercised
Cancelled

Options outstanding,  
  end of year

Options exercisable,  
  end of year

Number of
Shares

414,120
301,500
(73,320)
(40,680)

Price (a)

$  3.96
11.34
2.86
7.30

601,620

7.51

230,517

3.88

(a) Weighted average exercise price.

Stock-based  compensation  expense  was 
$446,000 for Fiscal 2011, $349,000 for Fiscal 2010 
and $340,000 for Fiscal 2009. The total fair value 
of  shares  vested  was  $135,000  for  Fiscal  2011, 
$402,000 for Fiscal 2010 and $304,000 for Fiscal 
2009.  The  total  intrinsic  value  for  stock  options 
exercised was $799,000 for Fiscal 2011, $1,498,000 
for Fiscal 2010 and $217,000 for Fiscal 2009. Net 
cash proceeds from the exercise of stock options 
were $209,000 for Fiscal 2011, $266,000 for Fiscal 
2010  and  $245,000  for  Fiscal  2009.  Stock-based 
income  tax  benefits  aggregated  $921,000  for 
Fiscal 2011, $384,000 for Fiscal 2010 and $60,000 
for Fiscal 2009. The weighted average fair value for 
stock  options  granted  was  $6.35  for  Fiscal  2011 
and $7.43 for Fiscal 2010.

As of April 30, 2011, unrecognized compensa-
tion expense related to the unvested portion of our 
stock options was $1,834,000, which is expected 
to  be  recognized  over  a  weighted  average  period 
of 4.7 years. The weighted average remaining con-
tractual  term  and  the  aggregate  intrinsic  value  for 
options  outstanding  as  of  April  30,  2011  was  4.9 
years and $3,854,000, respectively. The weighted 
average remaining contractual term and the aggre-
gate  intrinsic  value  for  options  exercisable  as  of 
April  30,  2011  was  3.6  years  and  $2,314,000, 
respectively.

We  have  a  stock  purchase  plan  which  pro-
vides  for  the  purchase  of  up  to  1,536,000  shares 
of common stock by employees who (i) have been 
employed for at least two years, (ii) are not part-time 
employees and (iii) are not owners of five percent 
or  more  of  National  Beverage  common  stock.  As 
of  April  30,  2011,  no  shares  have  been  issued 
under the plan.

10 .  C O M M I T M E N T S  A N D  C O N T I N GE N C I E S

We  lease  buildings,  machinery  and  equipment 
under  various  non-cancelable  operating  lease 
agreements  expiring  at  various  dates  through 
2020.  Certain  of  these  leases  contain  scheduled 
rent increases and/or renewal options. Contractual 
rent increases are taken into account when calcu-
lating the minimum lease payment and recognized 
on  a  straight-line  basis  over  the  lease  term.  Rent 
expense under operating lease agreements totaled 
approximately  $ 9,952,000  for  Fiscal  2011, 
$8,920,000  for  Fiscal  2010  and  $7,679,000  for 
Fiscal 2009.

National Beverage Corp. / 2011 Annual Report / Page Twenty-seven

National Beverage Corp.
National Beverage Corp.

Notes to Consolidated Financial Statements (continued)
Selected Financial Data

We enter into various agreements with suppli-
ers for the purchase of raw materials, the terms of 
which  may  include  variable  or  fixed  pricing  and 
minimum purchase quantities. As of April 30, 2011, 
we  had  purchase  commitments  for  raw  materials 
of $49,874,000 for Fiscal 2012 and $27,697,000 for 
Fiscal 2013.

From  time  to  time,  we  are  a  party  to  various 
litigation  matters  arising  in  the  ordinary  course  of 
business.  We  do  not  expect  the  ultimate  disposi-
tion  of  such  matters  to  have  a  material  adverse 
effect  on  our  consolidated  financial  position  or 
results of operations.

Our  minimum  lease  payments  under  non- 
cancelable  operating  leases  as  of  April  30,  2011 
were as follows:

(In thousands)

Fiscal 2012
Fiscal 2013
Fiscal 2014
Fiscal 2015
Fiscal 2016
Thereafter

Total minimum lease payments

$  4,842
2,911
2,035
1,807
1,569
4,038

$ 17,202

We have guaranteed the residual value of cer-
tain leased equipment in the amount of $11,300,000. 
If  the  proceeds  from  sale  of  such  equipment  are 
less than the balance required by the lease when 
the  lease  terminates  in  July  2012,  the  Company 
shall be required to pay the difference up to such 
guaranteed amount.

The  Company  contributes  to  certain  pension 
plans  under  collective  bargaining  agreements 
based  on  hours  worked  and  to  a  discretionary 
profit sharing plan. Contributions were $2,534,000 
for  Fiscal  2011,  $2,309,000  for  Fiscal  2010  and 
$2,304,000 for Fiscal 2009.

National Beverage Corp. / 2011 Annual Report / Page Twenty-eight

National Beverage Corp.

Management’s Discussion and Analysis of
Financial Condition and Results of Operations

11 .  Q UA R T E R LY   F I N A N C I A L   DATA  ( U N AU DI T E D)

(In thousands, except per share amounts)

F I S C A L   2 011
Net sales
Gross profit
Net income
Net income per share—basic
Net income per share—diluted

F I S C A L   2 010
Net sales
Gross profit
Net income
Net income per share—basic
Net income per share—diluted

First 
Quarter

Second 
Quarter

Third 
Quarter

Fourth 
Quarter

$ 165,030
58,488
12,053
.26
.26

$ 
$ 

$ 151,127
56,355
10,207
.22
.22

$ 
$ 

$ 131,926
49,530
7,407
.16
.16

$ 
$ 

$ 152,110
54,281
11,087
.24
.24

$ 
$ 

$ 162,831
50,523
9,793
.21
.21

$ 
$ 

$ 149,571
50,797
8,324
.18
.18

$ 
$ 

$ 131,462
42,740
5,525
.12
.12

$ 
$ 

$ 149,601
52,955
9,211
.20
.20

$ 
$ 

National Beverage Corp. / 2011 Annual Report / Page Twenty-nine

National Beverage Corp.

Report of Independent Registered Public Accounting Firm
Selected Financial Data

To the Board of Directors and Shareholders of
National Beverage Corp. 

We  have  audited  the  accompanying  consolidated  bal-
ance sheets of National Beverage Corp. as of April 30, 
2011  and  May  1,  2010  and  the  related  consolidated 
statements  of  income,  shareholders’  equity  and  cash 
flows  for  each  of  the  years  in  the  three-year  period 
ended  April  30,  2011.  We  also  have  audited  National 
Beverage Corp.’s internal control over financial reporting 
as  of  April  30,  2011,  based  on  criteria  established  in 
Internal  Control—Integrated  Framework  issued  by  the 
Committee of Sponsoring Organizations of the Treadway  
Com mis sion  (COSO).  National  Beverage  Corp.’s  man-
age ment is responsible for these financial statements, for 
maintaining effective internal control over financial report-
ing and for its assessment of the effectiveness of internal 
control  over  financial  reporting.  Our  responsibility  is  to 
express an opinion on these financial statements and an 
opinion on the Company’s internal control over financial 
reporting based on our audits.

We  conducted  our  audits  in  accordance  with  the 
standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we 
plan and perform the audits to obtain reasonable assur-
ance about whether the financial statements are free of 
material  misstatement  and  whether  effective  internal 
control  over  financial  reporting  was  maintained  in  all 
material respects. Our audits of the financial statements 
included examining, on a test basis, evidence  supporting 
the amounts and disclosures in the financial statements, 
assessing the accounting principles used and significant 
estimates  made  by  management  and  evaluating  the 
overall  financial  statement  presentation.  Our  audit  of 
internal control over financial reporting included obtaining 
an  understanding  of  internal  control  over  financial 
reporting,  assessing  the  risk  that  a  material  weakness 
exists and testing and evaluating the design and oper-
ating  effectiveness  of  internal  control  based  on  the 
assessed  risk.  Our  audits  also  included  performing 
such other procedures as we considered necessary in 
the circumstances. We believe that our audits provide a 
reasonable basis for our opinions.

A company’s internal control over financial reporting 
is a process designed to provide reasonable assurance 
regarding  the  reliability  of  financial  reporting  and  the 
preparation of financial statements for external purposes  

in accordance with generally accepted accounting prin-
ciples.  A  company’s  internal  control  over  financial 
reporting  includes  those  policies  and  procedures  that 
(1) pertain to the maintenance of records that, in reason-
able detail, accurately and fairly reflect the transactions 
and dispositions of the assets of the company; (2) pro-
vide reasonable assurance that transactions are recorded 
as  necessary  to  permit  preparation  of  financial  state-
ments in accordance with generally accepted account-
ing principles and that receipts and expenditures of the 
company  are  being  made  only  in  accordance  with 
authorizations  of  management  and  directors  of  the 
company; and (3) provide reasonable assurance regard-
ing  prevention or timely detection of unauthorized acqui-
sition, use, or disposition of the company’s assets that 
could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control 
over financial reporting may not prevent or detect mis-
statements. Also, projections of any evaluation of effec-
tiveness  to  future  periods  are  subject  to  the  risk  that 
controls  may  become  inadequate  because  of  changes 
in conditions, or that the degree of compliance with the 
policies or procedures may deteriorate.

In  our  opinion,  the  financial  statements  referred  to 
above present fairly, in all material respects, the financial 
position of National Beverage Corp. as of April 30, 2011 
and May 1, 2010 and the results of its operations and its 
cash flows for each of the years in the three-year period 
ended  April  30,  2011,  in  conformity  with  accounting 
principles  generally  accepted  in  the  United  States  of 
America.  Also  in  our  opinion,  National  Beverage  Corp. 
maintained,  in  all  material  respects,  effective  internal 
control over financial reporting as of April 30, 2011, based 
on  criteria  established  in  Internal  Control—Integrated 
Framework  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission (COSO).

McGladrey & Pullen, LLP
Fort Lauderdale, Florida
July 14, 2011

National Beverage Corp. / 2011 Annual Report / Page Thirty

 
National Beverage Corp.
National Beverage Corp.

Management’s Discussion and Analysis of
Market for Registrant’s Common Equity, Related Stockholder Matters 
and Issuer Purchases of Equity Securities
Financial Condition and Results of Operations

The  Company  paid  special  cash  dividends  of 
$106,314,000 ($2.30 per share) on February 14, 2011 
and $62,295,000 ($1.35 per share) on January 22, 
2010. See Note 4 of Notes to Consolidated Financial 
Statements for certain restrictions on the payment 
of dividends.

In January 1998, the Board of Directors author-
ized  the  purchase  of  up  to  800,000  shares  of 
National Beverage common stock of which 502,060 
shares have been purchased. There were no shares 
purchased during the last three fiscal years.

The  common  stock  of  National  Beverage  Corp., 
par  value  $.01  per  share,  (“Common  Stock”)  is 
listed on The NASDAQ Global Select Market under 
the  symbol  “FIZZ.”  The  following  table  shows  the 
range  of  high  and  low  prices  per  share  of  the 
Common Stock for the fiscal quarters indicated:

Fiscal Year Ended

April 30, 2011
Low
High

May 1, 2010
Low
High

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$14.41
$15.23
$15.45
$14.69

$10.77
$12.32
$12.44
$12.30

$11.64 $  9.25
$12.00 $  9.55
$14.50 $ 10.37
$11.82 $ 10.75

At July 5, 2011, there were approximately 4,300 
holders  of  our  Common  Stock,  the  majority  of 
which hold their shares in the names of various 
dealers and/or clearing agencies.

National Beverage Corp. / 2011 Annual Report / Page Thirty-one

National Beverage Corp.
National Beverage Corp.

Performance Graph
Selected Financial Data

The  following  graph  shows  a  comparison  of  the  five-year  cumulative  returns  of  an  investment  of  $100 
cash on April 29, 2006, assuming reinvestment of dividends, in (i) our Common Stock, (ii) the NASDAQ 
Composite Index and (iii) a company-constructed peer group consisting of Coca-Cola Bottling Company 
Consolidated and Cott Corporation. On October 2, 2010, the North American operations of Coca-Cola 
Enterprises Inc. were acquired by The Coca-Cola Company; therefore, Coca-Cola Enterprises is no longer 
included in the company-constructed peer group.

Comparison of 5 Year Cumulative Total Return

$160

$140

$120

$100

$80

$60

$40

$20

$0

4/29/06

4/28/07

5/3/08

5/2/09

5/1/10

4/30/11

National Beverage

NASDAQ

PEER GROUP

National Beverage Corp.
NASDAQ Composite
Peer Group

4/29/06

4/28/07

5/3/08

5/2/09

5/1/10

4/30/11

$100.00
100.00
100.00

$102.54
111.24
111.04

$  67.53
107.01
42.48

$87.83
75.98
43.30

$107.64
109.83
71.01

$151.24
129.57
82.86

160

140

120

100

80

60

40

20

0

$160

140

120

100

80

60

40

20

0

National Beverage Corp. / 2011 Annual Report / Page Thirty-two

4/29/06

4/20/07

5/3/08

5/2/09

5/1/10

4/30/11

National Beverage Corp.

Corporate Data

Subsidiar y Management
Michael J. Bahr
Executive Vice President
Shasta West, Inc.

Alan A. Chittaro
Executive Vice President
Faygo Beverages, Inc.

Alan D. Domzalski
Executive Vice President
Sundance Beverage Company

Brian M. Gaggin
Executive Vice President
National Retail Brands, Inc.

John R. Hagan
Senior Executive Vice President
Shasta Beverages, Inc.

Charles A. Maier
Executive Vice President
Foodservice
Shasta Sales, Inc.

Dennis L. Thompson
Executive Vice President
BevCo Sales, Inc.

John F. Hlebica
Vice President
Shasta Beverages Intl., Inc.

Worth B. Shuman III
Vice President
Military Sales

Martin J. Rose
General Manager
Shasta Vending

Subsidiaries
BevCo Sales, Inc.
Beverage Corporation Intl., Inc.
Big Shot Beverages, Inc.  
Everfresh Beverages, Inc.
Faygo Beverages, Inc.
Home Juice Corp.
National Beverage Vending  
  Company
National Retail Brands, Inc.
NewBevCo, Inc.
NutraFizz Products Corp.
PACO, Inc.
Shasta Beverages, Inc.
Shasta Beverages Intl., Inc.
Shasta Sales, Inc.
Shasta Sweetener Corp.
Shasta West, Inc.
Sundance Beverage Company

Corporate Offices
8100 Southwest Tenth Street
Fort Lauderdale, FL 33324
954-581-0922

Annual Meeting
The Annual Meeting of  
Share holders will be held  
on Friday, September 30, 2011  
at 2:00 p.m. local time at  
the Hyatt Regency Orlando  
International Airport,  
9300 Airport Boulevard,
Orlando, FL 32827

Financial and Other 
Information
Copies of National Beverage 
Corp.’s Annual Report, Annual 
Report on Form 10-K and 
 supplemental quarterly financial 
data are available free of charge 
on our website or contact  
our Shareholder Relations 
department at the Company’s 
 corporate address or at 
877-NBC-FIZZ (877-622-3499).

Earnings and other financial 
results, corporate news and 
other Company information  
are available on National 
Beverage’s website at  
www.nationalbeverage.com

Stock Exchange Listing
Common Stock is listed on The 
NASDAQ Global Select Market– 
symbol FIZZ.

Transfer Agent and 
Registrar
BNY Mellon Shareowner 

Services

P.O. Box 358015
Pittsburgh, PA 15252-8015
888-313-1476
www.bnymellon.com/ 

shareowner/equityaccess

Independent Registered   
Public Accounting Firm
McGladrey & Pullen, LLP
Fort Lauderdale, FL

Directors
Nick A. Caporella
Chairman of the Board &  
Chief Executive Officer
National Beverage Corp.

Joseph G. Caporella
President
National Beverage Corp.

Cecil D. Conlee*
Founding Partner
CGR Advisors

Samuel C. Hathorn, Jr.*
Retired Chief Executive Officer
Trendmaker Development Co.

Joseph P. Klock, Jr., Esq.*
Partner
Rasco, Klock, Reininger, Perez, 

Esquenazi, Vigil & Nieto

Stanley M. Sheridan*
Retired President
Faygo Beverages, Inc.

*Member Audit Committee

Corporate Management
Nick A. Caporella
Chairman of the Board &  
Chief Executive Officer

Joseph G. Caporella
President

George R. Bracken
Senior Vice President–Finance

Dean A. McCoy
Senior Vice President &  

Chief Accounting Officer

Brent R. Bott
Senior Director– 

Consumer Marketing

Gregory J. Kwederis
Senior Director– 

Beverage Analyst

Timothy C. Barker
Director–Strategic IT

Richard S. Berkes
Director–Risk Management

Glenn G. Bryan
Director–Tax

Vanessa C. Walker
Director– 

Strategic Brand Management

Gregory P. Cook
Controller

Annual Report Design by Curran & Connors, Inc. / www.curran-connors.com

8100 Southwest Tenth Street • Fort Lauderdale, Florida 33324
954.581.0922 • www.nationalbeverage.com