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Natura &Co Holding S.A.

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FY2005 Annual Report · Natura &Co Holding S.A.
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Natura Brasil
Natura Cosméticos S.A.
Rod. Régis Bittencourt, km 293 - s/nº
CEP 06882 700 - Itapecerica da Serra - SP
Tel. (55 11) 4147 8300
Fax (55 11) 4147 8636
Indústria e Comércio 
de Cosméticos Natura Ltda.
Rod. Anhanguera, km 30,5 - s/nº
CEP 07750 000 - Cajamar - SP
Tel. (55 11) 4446 2000
Fax (55 11) 4446 2093
Centro de Distribuição - Matias Barbosa
Rodovia BR 040, km 800, Lote 5 
Bairro Empresarial Parque Sul
CEP 36120 000 - Matias Barbosa - MG
Tel./Fax (55 32) 3273 2766
Centro de Distribuição - Uberlândia
Rua Ignês Favato, 301, Distrito Industrial
CEP 38402 340 - Uberlândia - MG 
Tel. (55 34) 3222 8202
Fax (55 34) 3232 2126

Natura Argentina
Av. del Libertador, 1295 - 1º piso
Vicente López (1638)
Capital Federal - Argentina
Tel. (54 11) 4837 6100
Fax (54 11) 4837 6005

Natura Chile
Ricardo Lyon, 222 of 201
Providencia - Santiago - Chile
Tel. (56 2) 620 9200
Fax (56 2) 620 9230

Natura Mexico
Homero 823
Col. Polanco - CP 11550
Del. Miguel Hidalgo
Distrito Federal - Mexico
Tel.: (52 55) 5250 9030
Fax: (52 55) 5203 3701

Natura Peru
Av. Del Ejército, 801
Miraflores - Lima 18 - Peru
Tel. (511) 440 1362
Fax (511) 440 1362 ex. 275

Natura Europa
2, carrefour de La Croix-Rouge
Saint Germain de Prés 
75006 - Paris - France 
Tel. 33 (0) 1 42 22 12 59
Fax 33 (0) 1 45 48 45 54

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annualreport

natura2005

reason

for being

Our Reason for Being
is to create and sell
products and services
that promote
well-being/being well.

well-being
is the harmonious,
pleasant relationship of
a person with oneself,
with one’s body.

being well 
is the empathetic, successful,
and gratifying relationship 
of a person with others,
with nature and 
with the whole.

Vision

Because of its corporate behavior,
the quality of the relationships it 
establishes and the quality of its 
products and services, Natura will be an
international brand, identified with the
community of people who are committed
to the construction of a better world,
based on a better relationship with 
themselves, with others, with nature of
which they are part, with the whole.

Letter from 

the Board

T

he year 2005 gave reasons for enthusiastic
celebration by all who root for Natura’s 
success. Once again we achieved superlative

earnings as we continue to garner the results 
from our commitment to sustainable development
and to our common future.

For over a decade now, our strategy has 
been anchored to the belief that a business can 
be a powerful engine for social transformation 
and help create a much more just and egalitarian 
society, sharing the common knowledge and 
promoting the well-being. Well-being of people 
with themselves, the world around them 
and the nature we all partake.

The permanent challenge is aligning these 
principles with our day-to-day business practices.
This way of being and doing business constitutes
Natura's distinguishing trait and helped our company
and our brand to earn the recognition and 
admiration of the community, much to our pride.

Natura's management style is characterized 
by a dauntless, visionary disposition to mobilize large
social networks and manage, with discipline,
the multiple processes that make up the business 
chain, all the way from research and development,
production, distribution, to the marketing and
communication of products and services, while
responding to society’s needs and creating value.

The continual exercise of this systemic approach,
the enthusiastic allegiance of our staff and all 
those who interact with Natura add on to the
consistent results we deliver and reinforce 
our optimistic vision of the future.

Natura’s gross revenues grew 27.7% in 2005,
or 129.5% in cumulative terms over the past three
years. Earnings were up 32.2% from 2004, amounting 
to R$ 397 million. Our stock appreciated by 38%,
above the 27.7% rise in the Bovespa index during 
the year, creating outstanding returns for our investors
and shareholders, ratifying the trust bestowed by the
market on our proposition. Besides holding on to the
leadership in the Brazilian cosmetic industry, we are
now the country’s largest direct selling company.

It is also extremely gratifying to confirm that we made 
a significant social contribution, sharing wealth in the
forms of taxes, wages, dividends and income.
Our 519,000 Consultants in Brazil and Latin America,
for example, shared some R$ 1.3 billion in income.

Our Consultants are quickly becoming  
the leading agents of the changes in attitudes and
behaviors that we work to promote, also spread 
– with much enthusiasm – our social and environmental
causes, while marketing 220 million 
items to our 50 million consumers.Their involvement
was a deciding factor, for example, in the Educational
Campaign of  Young and Adults program and in the
dissemination of the use of refills as a way to reduce 
the environmental impact caused by products’ packaging.

Moved by the prospects of spreading this Natura 
way of doing business to an even greater number 
of people and markets, we decided to boost
investments in the company’s international expansion
program. We opened the doors, in April 2005, to
Maison Natura in Paris, France, the birthplace of
modern cosmetics and later, in August, we started
operating in Mexico, one of the world's largest and
most competitive direct sales markets.The significant

growth in operations in Argentina, Chile and 
Peru, which together achieved a 45.4% 
gross revenues growth over 2004 reinforces 
our confidence to expand the Natura 
community internationally.

To prepare for this international expansion,
we embraced a sweeping organizational realignment.
New corporate structures were rolled into place 
while the existing ones were reinforced and 
energized, lending a new burst of support, efficiency 
and speed to operations in Brazil and abroad.
We also took further steps in corporate 
governance, appointing a CEO who came from 
outside Natura’s controlling group. Under this 
renewed structure, the founding partners continue
active in the formulation of the company’s strategy,
sharing their expertise and entrepreneurial vision in
their new roles in the Board of Directors, working 
side by side with the executive group.

We are conscious that, by launching a new 
research platform, anchored in the sustainable 
use of Brazilian biodiversity and in the combination 
of traditional knowledge with scientific expertise 
and technology, we entered into a field where 
the desire to learn and dialogue must be 
permanently cultivated.This learning process gave 
rise, in 2005, to the unveiling of innovative 
products, such as the Chronos Spilol, which 
uses jambu, an endemic plant in Brazil’s 
Northern region, in its formula. Instead 
of posing a hurdle, this experience 
reinforces our commitment to dare,
besides validating our confidence 
to tread new paths that open up 
new business potential.

We believe in our potential because we can 
count on highly motivated staff to foster 
quality relationships in all our actions.
For this reason we should develop, with 
even more commitment, our capacity to find,
train and retain leaders who are aware 
of their role in the global community. We are
conscious that our great challenge will be 
to face the changes and problems posed 
by the company’s accelerated growth, while 
continuing to nurture a working environment 
rich in motivation, joy, quality, coherent with 
our values – this is the determining condition 
for our future development.

For all of this years’ great achievements,
we wish to extend our deepest gratitude and 
sincere recognition to all those who are part 
of Natura’s largest community: our staff, Consultants,
shareholders, consumers, suppliers, community
partners and the public power. We also take this
opportunity to extend an invitation to all those 
who also believe that it is possible to disseminate
the Well Being Well and together help build 
a better, just and more harmonious common future.

Antonio Luiz da Cunha Seabra
Guilherme Peirão Leal
Pedro Luiz Barreiros Passos
Cochairmen of the Board 

Alessandro Giuseppe Carlucci
Chief Executive Officer

6

Annual Report Natura 2005

2005 Annual Report Natura

7

Beliefs

Life is a chain of relationships.
Nothing in the universe exists alone.
Everything is interdependent. It is our
belief that the appreciation of the
importance of relationships is the
foundation of an enormous human
revolution in the search for peace,
solidarity and life in all of its manifestations.

The continuous search for improvement
promotes the development of individuals,
organizations, and society.

Commitment to the truth 
is the route to perfecting 
the quality of relationships.

The greater the diversity,
the greater the wealth 
and vitality of the whole system.

The search for beauty, which is the genuine
aspiration of every human being, must be free
of preconceived ideas and manipulation.

The company, a living organism, is a 
dynamic set of relationships. Its value 
and longevity are connected to its ability 
to contribute to the evolution of society
and its sustainable development.

Gláucia Salgado gives swimming 
lessons and sells Natura products.
She helps Emily Von Oertzen with her
diving skills as her Mom, Constance,
looks on. Constance will not go 
a single day without her favorite 
buriti and andiroba exfoliating 
vegetable bars of soap
from the Ekos line.

As a friend and Consultant to
Elisa Calfat, Gláucia keeps her
up-to-date on new Natura
products. When they get
together they chat about what
is new, about their lives. Elisa
tells she loves her Architecture
course and will devote time,
this semester, to study the
work of contemporary
Brazilian architects.

There is something new and special
catching her attention: a distinctive
building in Paris that cinches 
an important link between
Brazilian and French cultures.

The building of wide spaces and
sensuous curves also fascinates
Emmanuelle Mouquet, a Natura
consumer who has lived in Paris 
since she was a child.

Every time she meets her friend Marie Gillot…

...she walks by the building that entices her.

The friends share the dream of visiting Brazil someday.

Its vibrant and 
sensuous scents,
colors and unusual
textures that
Emmanuelle got to
know keep drawing 
her back to Maison
Natura Paris.

The experience is so enveloping that it transports Emmanuelle back to wide vistas…                  ...to trails and clear water streams surrounded by thick, exuberant foliage.

Spaces, trails, streams and plants that inspire the innovative products...

...that captivate over 50 million Natura consumers.

And transport them to the exotic forests…

F r e s cas

s

Especia ri a
atura

N
e
d
s
a
u
g
Á

Just like Petra
Schwartz and Flora
Lopes, Natura
consumers who
celebrate a more
diverse, more
integrated world.

They know that it is
possible to use natural
resources conscientiously,
and they can influence this
movement, which will also
help their country.

A country naturally rich
also in cultural expressions
that shine in a diversity of
dialects and the enormous
talent of its people.

Expressions that Antonio Nóbrega, artist sponsored by the program 
Natura Musical, brings to the limelight… 

…carrying fun, joy and Well Being Well

to thousands of people across this immense Brazil.

Strategy and
Outlook

Our business strategy is rooted in four
pillars: our commitment to sustainability,
the quality of relations established with our
various publics, the concepts and products
we develop, and Natura’s brand strength,
which all represent our essence.

The prospects favor the materialization 
of this strategy, because there is room 
for further growth of the markets 
we operate in and for the company 
within these markets.

the average for all economic sectors.
In the direct sales segment, the numbers 
are even more impressive.
While full-time positions job growth has
been exceptionally small in recent years,
direct sales created opportunities and
income for more than 1.5 million people.
In 2005, according to ABEVD (Brazilian
Association of Direct Selling Companies),
they turned over R$ 12.3 billion – 
up 20.4% and 51.8% from 2004 
and 2003, respectively.

The Brazilian cosmetics, fragrances 
and toiletries market recorded another
excellent performance in 2005. According to
Abihpec (the industry association), nominal
growth for the target market, from 
January to October 2005 was 16.5% 
year-on-year. In real terms, discounting IPCA
consumer inflation (6.4% for the period), the
figure was still a solid 9.5%, much higher than

Based on the industry growth coupled 
with the reported results last year, we intend
to take advantage of every possible growth
opportunity in the domestic market 
and invest in an international expansion
process while reinforcing sustainable 
long-term business platforms, such as
Research and Development, and securing
value and consistent returns to shareholders.

We intend to maintain our leadership in
Brazil’s target market for Cosmetics industry,
building and reinforcing our brand features 
in different country regions, by widening 
the number of Consultants and increasing
business volume.

In the international operations, our intention
is to consolidate, in 2006, the planning
process to broaden our presence in other
countries. Perspectives are based on the
continuous increase in sales and in the
number of Consultants in every single
market, with sales channel productivity
growth and category orientation besides 
the geographical expansion of our operations.

To ensure, in the upcoming years, a domestic
and international expansion process, it will be
essential, not only to grant an increasing
volume of resources in investments dedicated
to research and development and innovation,

We will continue to seize all
opportunities in the domestic market 
and to invest in international expansion

but also to maintain its effective usage,
focusing on our differentials. We will
reinforce our choice to deepen our
knowledge of the Brazilian biodiversity 
and its application to our formulas in a
sustainable way. Simultaneously, we will
intensify the number of our own research
projects and associations with scientific and
academic networks in Brazil and abroad.

Another challenge is to develop and improve
organizational structures, which in addition 
to supporting current expansion, also offer
sustainability to future growth.These
structures are shaped in order to broaden
the concern, be it in planning or be it in the
management of our activities, that we have
towards the socioenvironmental performance,
which is part of Natura’s essence.

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Annual Report Natura 2005

2005 Annual Report Natura

39

Company

profile

Natura’s two passions – for cosmetics 
as a vehicle of self-knowledge 
and the exaltation of well-being 
and human connections as a way 
to express life – granted it a privileged
spot in Brazil’s corporate landscape.
We are one of the most admired
companies in Brazil, also leader in the
domestic industry of cosmetics, fragrance
and personal hygiene and our brand 
is one of the most valuable brands 
in Brazil. Our product portfolio now
consists of approximately 600 products,
in the categories make-up, fragrances,
solar protection, skin care and hair care,
among others.

Over the last years, we have achieved
consistent rates of growth, much higher
than the average gains by the domestic

cosmetics and direct sales sectors which,
in their turn, have already been surpassing
the growth rate of Brazil’s economy.
In 2005 gross revenues amounted 
to R$ 3,243.6 million, 27.7% more than 
in 2004. One of the cornerstones of this
expansion is the constant search for
excellence in our products and services,
essential to establish and cement quality
in our relationships with our publics.

We are at the frontline of the 
Brazilian companies that invest the 
most in research and development.
Currently, Natura houses a large and
integrated research, manufacturing and
logistics center at its headquarters 
in Cajamar, São Paulo. There are also
commercial and distribution units 
in Itapecerica da Serra, in the state of 

São Paulo, and in Uberlândia and Matias
Barbosa, in the state of Minas Gerais.

In 2005 we produced more than 200
million items sold to our 50 million 
consumers in over 5,000 Brazilian cities
through direct sales. We ended 2005 
with 4,128 employees and 519,000
Consultants – independent professionals
who purchase and resell our products –
in Brazil and the other countries 
where we operate: Argentina, Chile, Peru
and Bolivia. Since 2005, we are also
present in Mexico and France.

With our daily business fully integrated 
with our beliefs, we maintain and develop 
a socially and environmentally responsible
management, rooted in two pillars.
The first one is ethics, transparency and

One of the foundations 
of our growth is the quest 
for excellence in our 
products and services

open communication channels with 
all the publics who interact with the
company. The other one is the
establishment of targets compatible 
with the sustainable development.
These are initiatives that belong to our
dream of contributing to build a better
world. Since 2004 Natura is a public
company, with shares listed in the 
Novo Mercado at São Paulo’s Stock
Exchange, Bovespa.

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Annual Report Natura 2005

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41

Products 
and concepts

Our beliefs and world vision bring forth
concepts that breathe life into the products
we create.They are developed from 
a deep commitment to integrate all
possible facets of individuals (physical,
emotional, intellectual and spiritual) 
and their family, professional and social
relationships as well as those with the
environment. For us, a new product must
be an instrument of information,
consciousness and eagerness 
for perfection.

In 2005 our product portfolio 
consisted of approximately 600 products,
in the categories make-up, facial and body
treatments, personal hygiene, fragrances,
hair care, solar protection, children’s line,
among others (to get acquainted with our
complete portfolio, visit Natura’s website 
at www.natura.net).

Three lines among them stand out for
symbolizing with eloquence Natura's world
vision and convey the values we hold dear:
Chronos, Mamãe e Bebê, and Ekos. Not
coincidentally, all these lines were created at
significant moments of our corporate history
and carry universal concepts.

Natura Chronos was the first line to face
head on the prevailing beauty standards 
and stereotypes. For the sake of coherence,

Our products are also instruments for
the broadening of individual awareness
and of the desire for perfection

we adopted a new concept for anti-signs
skin care and established an innovative
standard communication, in the early 1990s,
by valuing the Truly Beautiful Woman,
showing that it is possible to feel well and
beautiful regardless of age.

The mother-child bonding determines,
to a large degree, how that baby will later
relate to the self and the world.This bond
inspired the Mamãe e Bebê line, in which all
products were specially developed to
stimulate this essential relationship through
the five senses – touch, smell, vision, hearing,
breast-feeding –, opening up a universe 
of feelings and sensations.

The Natura Ekos line started a new cycle
in the company’s history by proving that
innovation can be delivered straight from
nature. All products in this line lead to
personal and collective well-being. Beginning
with the use in their formulas of
biodiversity elements, all of which Natura
strives to extract in a sustainable manner.
Their benefits, scientifically proven,
rescue the values and experiences
accumulated by traditional populations
through the centuries.

2005 Annual Report Natura

43

History

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1969 
Antonio Luiz da Cunha
Seabra starts Natura, a
store and a laboratory 
in São Paulo.

1974
The company chooses
the direct sales model
and gathers the first
Natura’s Consultants.

1979
Natura launches its first
men's line, named Sr. N.

Sistema Natura is
established due to the
creation of new companies.

1981
The first lines of 
make-up and fragrances 
are launched.

1982 
Natura sets foot abroad
for the first time.
Destination: Chile.

1983 
In another pioneer move, in
Brazil, Natura starts offering
refillable products, among
other Brazilian retailers.

The Séve line opens up a new
niche: bath oils.

1984
Launch of the 
Erva Doce line.

1986
Chronos launch marks
the first generation 
of a line of anti-signs 
facial treatment.

1989 
Merge of the 
companies that 
integrated the 
Sistema Natura.

1990
Natura defines and announces 
its Principles and Beliefs: the
importance of relationships,
commitment to truth, continual
search for perfection, diversity as
an engine of vitality, affirmation of
a beauty that is free from
stereotypes and manipulation,
and the corporation as a
promoter of social enrichment.

1992
Natura charges ahead with 
the adoption of corporate
responsibility initiatives.

The concept Mulher 
Bonita de Verdade shows 
that true female beauty 
is not a matter of age,

but of self-esteem.

1994
The Mamãe e Bebê line 
is launched, advancing the
parent-child bonding process.
One of its innovations was 
the proposal of Integrated
Massage Method, based on
Shantala techniques, which
fosters the mother-child
closeness by touch from
pregnancy through the early
years of the child's life.

Operations are launched 
in Argentina and Peru.

1995 
Natura starts 
Crer para Ver program,
the objective is to
contribute to the
improvement of public
education in Brazil.

2000 
Launch of the Ekos line,
made from Brazilian
biodiversity in 
sustainable ways.

1998 
Establishment of The
Board of Directors.

2001 

The company opens Espaço 
Natura in Cajamar, within 
São Paulo metropolitan region.

Natura establishes a relationship 
with Global Reporting Initiative 
(GRI) and is the first company 
in Latin America to follow its
guidelines. In its Annual Report 
GRI develops models of 
voluntary reports on social 
and environmental impact 
caused by corporations.

2002 
Establishment of 
Sustainability Committee.

2004 
Natura's stock is listed 
with São Paulo Stock Exchange
(Bovespa) Novo Mercado.

Natura is issued
an NBR ISO 14001
certificate.

2005 
Maison Natura opens its doors 
to the public in Paris and 
operations begin in Mexico.

Chronos Spilol is launched 
the flagship for the latest 
generation of anti-signs skin care.

It uses the extract from a Brazilian 
native plant from Amazon, known 
as jambu (Spilanthes oleracea).

Natura is issued 
an NBR ISO 9001 certificate.

2005 highlights

Milestones

• Instituto Nacional da Propriedade
Industrial (Inpi) recognizes Natura's 
brand name value; the company obtains 
the NBR ISO 9001 certification.

• Alessandro Carlucci is named Natura’s first
CEO who came from outside the controlling
group, crowning the professional process 
and the enhancement of corporate
governance procedures.

• Maison Natura opens its doors to the
public in Paris, France, and the company
launches operations in Mexico; the
internationalization process gains momentum.

• Consolidated gross income grows 27.7%,
well above the growth of our target-market.
Cumulative growth in the past three 
years soared to 129.5%.

• Natura’s shares are selected to be part of
the well-known domestic and international
stock indices: IBrX 100, ISE, itag and MSCI.

• Operations in Chile, Argentina and Peru
show a consolidated growth of 45.4% in
weighted local currency terms.

• Chronos Spilol is launched; it is also the first
anti-signs facial cream formulated from a
Brazilian botanical source obtained by
organic, sustainable methods, the jambu.

• The entire line of Natura bars of soap
turns vegetable, now produced from palm
kernel oil instead of animal fat.

• The Ministry for the Environment grants
Natura the first ever license to a domestic
cosmetics producer to access Brazil’s
biodiversity genetic heritage, with 
the breu-branco extract.

• Natura’s Consultants are mobilized 
to promote the Young and Adult 
Education, a Ministry of Education
program. As a result 66,600 people 
over age 15 were sent back to primary
schools, and, in another campaign,
to accelerate the sale of refills.

• Natura was elected, for the third consecutive
year, the Best Place for Women to Work,
according to Exame business magazine and
Great Place to Work® Institute; and for the
second consecutive year, the Most Highly
Regarded Company in Brazil – from
CartaCapital magazine and InterScience.

Challenges

• Manufacturing and logistic issues,
resolved in the second semester,
temporarily hampered production 
and order fulfillment routines 
in the first half of the year.

• Difficulties to find suppliers, particularly 
in traditional Northern region and
neighboring communities, which complied
with the sustainability criteria demanded
by Natura’s certification processes.

• A slight drop in the favorable 
responses to the Organizational 
Climate Survey, to 70% in 2005 from 
73% in 2004, signaled the need to 
improve personnel relations.

• Difficulties to meet, in a manner coherent
with our beliefs, the pledged ratio of
disabled workers, due to the rapid increase
in our personnel and the extended search
for candidates with the necessary skills.

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2005 Annual Report Natura

47

Methodology 
and key
indicators

For the fifth consecutive year,
Natura reports its economic, social 
and environmental activity in an 
integrated format, in line with the
permanent quest for the sustainable
development of business.

The information on our economic
performance is in accordance with 
the guidelines from the Brazilian Security 
and Exchange Commission (CVM), and
the Associação Brasileira das Companhias
Abertas (Brazilian Association of Publicly
Traded Companies – locally, Abrasca).

For indicators of social and 
environmental performance, Natura follows
the guidelines from Instituto Ethos de
Empresas e Responsabilidade Social, and
the Global Reporting Initiative’s 
(GRI) models. Instituto Ethos was formed 
in 1998 to mobilize, increase awareness 
and help companies manage their business
in a socially responsible manner.

GRI, created in 1997, is an independent
international agency that develops

protocols aimed at volunteer usage 
that permit gauging the economic, social
and environmental impact of the
companies’ activities, products and services.
GRI is supported by foundations,
institutes, companies and organizations
throughout the world. It counts 
on the help of several sectors of the
public interested in accurate and
transparent information. Since 2004,
Natura is an Organisational Stakeholder
and cooperates with a working group
responsible for developing the third issue
of the GRI Guidelines. To facilitate the
finding of GRI indicators related to several
of our activities on the following chapters,
its number will come in brackets right
after the correspondent theme (see GRI 
Index on page 143).

Besides following these entities’ guidelines
to prepare its reports, Natura adopts
transparency communication tenets issued 
by Associação Brasileira de Comunicação
Empresarial (Brazilian Association 
of Corporate Communication –
locally, Aberje) to which it is associated.

Performance
Key Indicators

Consolidated Gross
Revenue Growth
(R$ million)
CAGR (2001 - 2005) = 29.1%

.

6
9
3
5
2

,

.

2
0
1
9
1

,

.

2
1
1
4
1

,

.

0
8
6
1
1

,

.

6
3
4
2
3

,

+27.7%

.

0
6
3
1

EBITDA Growth
(R$ million)
CAGR (2001- 2005) = 42.7%

Net Revenue Growth
(R$ million)
CAGR (2001- 2005) = 27.1%

EBITDA Margin 
Growth (%)

.

4
4
6
5

.

7
1
3
4

+30.8%

.

1
3
9
9

.

5
5
7
8

.

7
5
9
2 2
9
9
1

.

.

9
8
2
3
1

,

.

2
2
8
2
2

,

.

4
4
2

.

7
4
2

.

2
2
2

.

1
0
2

.

6
6
1

.

7
9
6
7
1

,

+29.0%

+0.3pp

2001

2002

2003

2004 2005

2001(1)

2002

2003

2004 2005

2001

2002

2003

2004 2005

2001

2002

2003

2004 2005

Business Performance

Consolidated business volume(2) (R$ million)
Consolidated business volume per Consultant(3)

(R$ per Consultants/year)

2001

1,644.0

2002

1,951.7

2003

2,652.5

2004

3,531.1

2005

4,496.2

8,349

8,875

10,283

11,277

11,984

Change
05/04

27.3%

6.3%

1. Natura Empreendimentos 
2. Business volume is the estimated amount of orders by Natura’ s Consultants, based on the estimated profit margin of these Consultants, excluding revenues from the supporting

material that is provided to them. It covers Brazil, Argentina, Chile and Peru.

3. Considers the average number of active Consultants - those who made at least one order during the sales cycle. Each cycle lasts three weeks. It covers Brazil, Argentina, Chile and Peru.

48

Annual Report Natura 2005

2005 Annual Report Natura

49

Financial Performance(1) (R$ million)

Domestic gross sales
International gross sales(2)
Other sales 

Gross operating revenues
Net operating revenues
EBITDA(3)

Operating income(4)

Net income
Investments
Financial income
Total assets
Shareholders’ equity and profit-sharing debenture(5)
Net indebtedness(6)

2001
1,140.3
27.7
–
1,168.0
875.5
120.3
72.3
9.5
7.1
(35.5)
599.9
208.8
205.0

2002
1,375.2
35.0
1.0
1,411.2
993.1
199.2
121.1
21.7
25.2
(44.3)
646.6
225.9
119.1

2003
1,860.3
47.9
2.0
1,910.2
1,328.9
295.7
230.4
63.9
23.9
(30.1)
723.9
354.2
(19.0)

2004
2,472.0
66.8
0.8
2,539.6
1,769.7
431.7
395.4
300.3
83.1
(2.8)
1,016.4
436.1
(91.1)

2005
3,149.7
92.6
1.3
3,243.6
2,282.2
564.4
532.9
396.9
111.6
11.3
1,368.9
521.4
(200.2)

Change
05/04
27%
39%
63%
28%
29%
31%
35%
32%
34%
-504%
35%
20%
120%

1. Operations in Brazil, Argentina, Chile, Peru, France (starting in 2005), Mexico (starting in 2005) and exports to Bolivia.
2. Operations in Argentina, Chile, Peru, France (starting in 2005), Mexico (starting in 2005) and exports to Bolivia.
3. Earnings before financial income, profit-sharing debentures, income tax, depreciation and amortization.
4. Operating income after financial income.
5. Total shareholders’ equity and profit-sharing debentures.
6. Excludes profit-sharing debentures.

Water Consumption 
per Unit Sold(1)
(liters/unit sold)

Total Energy Consumption 
(Energy Matrix)(2)
per Unit Sold 
(kjoules/unit sold)(3)

Water Reuse
(% of total water treated at the
Effluent Treatment Station)

Research and
Development
Number of Products
Launched

5
6
1

.

2
2
1

.

7
8
0

.

7
6
0

.

3
6
0

.

.

)
4
(
1
2
5
2
1

,

.

7
5
2
0
1

,

.

2
5
8
7

.

7
3
0
6

.

8
1
5
5

.

5
9
3

.

0
9
2

.

0
6
1

.

0
5
5

5
6
1

3
1
2

2
8
1

7
1
1

1
9

.

.

D
N

2001

2002

2003

2004 2005

2001

2002

2003

2004 2005

2001

2002

2003

2004 2005

2001

2002

2003

2004 2005

Waste Destination (%)

Incinerated(5)

Disposed of in landfill sites

Recycled(6)

4
0
0
6

.

2
0
4
3

.

4
9
5

.

8
5
2
6

.

.

1
9
1
3

2
5
5

.

0
2
9
6

.

.

0
4
4
2

0
4
6

.

1
4
3
7

.

9
0
1
8

.

0
2
1
2

.

3
4
5

.

.

9
0
6
1

2
8
2

.

Generation of Waste 
per Unit Sold 
(grams/unit sold)(7)

Investments in Innovation
(R$ million)

)
8
(
5
5
3

.

.

9
9
2

.

2
9
2

.

6
5
2

.

7
7
2

.

1
7
6

.

4
7
4

.

5
5
3

+41.5%

.

2
7
2

.

8
8
2

2001

2002

2003

2004

2005

2001

2002

2003

2004 2005

2001

2002

2003

2004 2005

1. In 2005 there was 5.6% reduction in relative water consumption. Main reason was the gain in productivity derived from large-scale production of items for resale.We ended 2005 with 5.3%
reduction over the forecast amount.
2. Energy Matrix is the total energy used by Natura, that comes from various sources (electricity, diesel and LPG).
3. In 2005, relative energy consumption decreased 8.5%.The main driver was the gain in productivity derived from large-scale production of items for resale, 5.3% reduction over the
forecast amount.
4. Approximate value. In 2001 total unit was considered for the calculation.
5. Incineration decrease was due to actions, taken that gave priority to the recycling of solid waste.
6. Improvements were implemented in the segregation process of materials and the change in operational waste destination (equipments for tissue protection) contributed to 10.5%
increase in the waste recycling index in 2005 compared to 2004.
7. Absolute volume of waste posted an increase of 34% in 2005, surpassing the growth in the number of units sold, which was 25% over that of the previous year. Greater volume 
in production and actions for cleansing of inventory were important drivers in the increase of the absolute volume of waste.
8. Approximate value. In 2001 calculation was made on the basis of units billed.

Our businesses are based
on establishing quality relations
and defining goals compatible
with sustainable development

not related to the corporate law nor to 
the business, but exists to enhance the
chain of relations and people’s quality of life.

The matrix does not fully reflect Natura’s
efforts to promote a socially responsible
management. Instead, it reports the
investments made in the pivotal facets 
of this management style.They are:

• Monitoring the quality of Natura's
relations with its publics about respect 
to ethics, transparency and the efficiency 
of the dialogue channel, including themes
not directly linked with the business
(Fundamentals line).

• Promoting sustainable development – 
be it local or in a specific region, be it for
fostering diversity, education, quality of life
and culture (Socioeconomical line).

• Protecting the environment
(Environmental line).

The declared values designate effective
investments above the legal requirements
(see the description of the considered actions
at matrix in Highlights of Investments in
Corporate Responsibility on page 108).

Investment 
in Corporate
Responsibility

During the past decade Natura 
has intensified and refined 
its  socioenvironmental management
practices, rooted in the quality of its
relations and the definition of corporate
goals compatible with sustainable 
development. These principles now have
become part of the company’s initiatives 
in all areas. Some results of this 
process were the choice of renewable
compounds from Brazil’s biodiversity 
as its technological platform, the 
socioenvironmental assessment 
of suppliers and the development 
of packaging with the least possible 
impact on the environment.
The Annual Report aims to 
discuss these actions.

To focus attentions on the critical aspects 
of these strategies, Natura devised a
supporting tool for managers to plan 
and visualize specific actions towards each
sector of the public the company relates to:
The Corporate Responsibility Matrix.

This matrix, therefore, allows 
to highlight Natura’s investments 
on corporate responsibility matters,
or, better said, on those groups of actions 

50

Annual Report Natura 2005

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51

Corporate Responsibility 
Investment Matrix 
(in R$ thousands)

Natura’s Funds
Fundamentals
Socioeconomical
Environmental
Subtotals

Management expenses

Funds generated 
by Consultants
Net funds 
raised by the 
Crer pra Ver Program

Personnel,
families and 
third parties
189.3
7,995.8
46.6
8,231.7

Consultants
214.0
-
-
214.0

Supplier
communities
-
896.3
-
896.3

Natura stakeholders
Cajamar and  
Itapecerica 
da Serra
17.0
410.4
-
427.4

Consumers
194.1
-
-
194.1

Suppliers
98.7
60.0
-
158.7

Government
and society
2,054.2
1,578.5
1,299.5
4,932.2

Shareholders
-
-
-
-

TOTAL
2,767.3
10,941.1
1,346.1
15,054.5

All stakeholders
2,559.6

Total Natura’s funds

% of net sales

TOTAL
2,559.6

17,614.1

0.8

Personnel,
families and 
third parties

Consultants

Supplier
communities

Natura stakeholders
Cajamar and  
Itapecerica 
da Serra

Suppliers

Government  

and
society

Consumers

Shareholders

TOTAL

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

3,041.7

N.A.

3,041.7

Total funds generated 
by Consultants

3,041.7

Tax funds
Tax incentives

Personnel,
families and 
third parties 
-

Consultants
-

Supplier 
communities
-

Note: N.A. = Not applicable.

Suppliers
-

Natura stakeholders
Cajamar and  
Itapecerica 
da Serra
-
Total tax incentives
GRAND TOTAL

Consumers
-

Government
and society
2,723.9

Shareholders
-

TOTAL
2,723.9
2,723.9
23,379.7

Key social indicators

Destination of Funds per Type 
of Stakeholder (R$ million)

Satisfaction
(favorability %)

Consumers(1)(2)

Suppliers(1)(2)

Consultants(1)(2)

5
9

5
9

6
9

8
9

3
9

8
7

3
8

2
8

2
8 9
8

9
8

1
9

Shareholders
Personnel
Government

Consultants
Suppliers

396.9
306.4
727.2

1,348.9

1,731.7

307.5
247.3
547.8

1,059.3

1,365.9

51.7
110.6
329.3
493.2
601.9

97.6
155.1
380.0
585.5
679.3

191.6
177.8
502.1

795.8

942.2

2001

2002

2003

2004

2005

Mar Mar Oct
2001 2002 2003 2005

Jan

Jan
May
2002 2004 2005

Jun

Mar Oct Oct
2001(3) 2002(3) 2003(4) 2005

Jan

Jan
2006

Consultants

Number 
of Consultants(5)
(in thousands)

9
1
5

3
3
4

5
7
3

9
9
2

2
2
3

Suppliers

Personnel

Environmental Classification
of Suppliers (%)(6)

Employees, In-house Outsourced
Employees and Temporary Workers

Suppliers 
evaluated 
as A(7)

1
4

9
1

Suppliers 
evaluated 
as A/B(8)

Suppliers 
evaluated
as B(9)

6
3

4
2

9
2

4
1

Temporary workers
In-house outsourced contractors(10)
Employees

201
285

3,293

259
1,051

88
769

230
802

2,884

2,986

3,555

679

1,209

4,128

2001

2002

2003

2004

2005

2004 2005

2004 2005

2004 2005

2001

2002

2003

2004

2005

1. From now on, the survey results will be published considering the period during which it was carried out.
2. Reported data refer to surveys conducted from January 2001.
3. Consultants surveys results from March 2001 and October 2002 are not comparable to the others due to methodology changes.
4. Consultants survey results of October 2003 were altered in this report to make them comparable to similar surveys conducted in other periods because they refer to the same methodology 
used in later periods.
5. Consultants in Brazil, Argentina, Chile and Peru.
6. The suppliers classification began in 2004.
7. Between 90% and 100% meet the requirements.
8. Between 80% and 89% meet the requirements.
9. Between 60% and 79% meet the requirements.
10. We are considering the in-house outsource employees at Companies units.

52

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53

Competitive 

advantages

Research and Development

Our investments in this area grew 41.5% in
2005, to 2.9% of net revenues (GRI EC1).
These figures place us among the Brazilian
companies that invest the most in research,
development and innovation.The end
results, transformed into new products,
were particularly rewarding in 2005.

proved to be effective against signs of aging.
The line also counts on another anti-signs
compound, Elastinol, developed with 
the help of Professor Ladislas Robert 
at Paris 5 University. During 2005, studies
for the launch of a fourth generation of
Elastinol were concluded.The use of both
these compounds lends further flexibility 
to the development of the Chronos line.

We rolled out 213 new products 
and the innovation index, which 
measures the revenue share of products
launched in the last 24 months, rose 
to 69.8% from 63.2% in 2004.

Another highlight last year was the
conversion of our entire line of soap 
to vegetable oils. Now all our bars 
of soap are made from palm-kernel oil
instead of animal fat.

The anti-signs Chronos skin-care line
epitomizes Natura’s values. In 2005 the 
line included a new formulation with Spilol,
extracted from a native plant, the jambu,
from the Brazilian Northern region,
obtained through techniques developed
proprietarily by Natura’s researchers, which

Equally important to the transmission 
of the company’s values, the Ekos 
line – which marked the start of the use 
of products from Brazil’s biodiversity 
as a platform for product development –
incorporated some exclusive items for 
the inauguration of Maison Natura in Paris,

in April 2005.These new products, currently
exclusive to the French store, will soon be
available in Brazil and other countries.

Natura is already the unquestionable leader
in the fragrances market. In 2005 we
accelerated specific research projects to
include more essential oils in our lines.
This work required hiring scientists and
researchers and will permit the addition of
new extracts besides priprioca, breu-branco
and pitanga, unique to our perfume lineup.

Another important achievement, targeted
for June 2006, is the bringing foward of the
elimination of all animal testing in the
product development process. We
accelerated the reformulation of our
internal process for safety assurance of
products.Today Natura is one of the few
Brazilian companies that develop 
and conduct in vitro testing in its own
laboratories. In addition to these tests,

As part of our continuous 
innovation process, we seek 
to establish partnerships 
with the scientific community

we developed an evaluation model with 
a database and advice from external
specialists, under the coordination of the
Product Safety Committee.This model
ensures the integrity and harmlessness 
of the products before they are sold 
for human consumption (GRI PR1).

In our quest for innovation we have sought
partnerships with research institutes and
universities.The Natura Campus Program,
in conjunction with Fundação de Amparo 
à Pesquisa do Estado de São Paulo (Fapesp)
was especially active last year, with the
development of various projects with 
six universities in the state of São Paulo.

54

Annual Report Natura 2005 

2005 Annual Report Natura

55

AWARDS 
AND RECOGNITIONS

Brand

Relationships

The Natura brand epitomizes the 
company’s essence and the contents of 
our Principles,Vision and Beliefs statements.
As the company’s most valuable intangible
asset, the Natura brand is crucial for our
international expansion process and as 
such we devote special care to strengthen 
our brand and disseminate it to other markets.

An important initiative in 2005 was the
consolidation of the Brand Management
System to manage the entire process
involved in branding – language, training,
contents development, advertising and
secondary-brand management.

The result was clear in the number of awards
conferred to Natura as one of the most
valuable brands in the country, according to
different research institutes and other media
(see the table “Awards and Recognitions”)
(GRI SO4). Another significant recognition
came from the Instituto Nacional da
Propriedade Industrial, Inpi, acknowledging
Natura as a highly renowned brand, a status
shared by brands with undisputable authority
and outstanding clout that stem from their
tradition and the quality and trust they
inspire. With it, the protection of our 
brand is no longer limited to the cosmetics 
industry but reaches out to all 
sectors of economic activity.

Throughout its history Natura has been recognized for its ethical
and transparent relations with its diverse publics groups. Among
the most important awards and recognitions received in 2005 the
following deserve mention (see the complete listing on page 117):

Most Highly Regarded Company in Brazil – CartaCapital magazine
and InterScience (second consecutive year).

Best  Place  for Women  to Work –  Exame business  magazine  and
Great Place to Work® Institute (third consecutive year).

Model-Company  in  Social  Responsibility –  Guia  Exame  de  Boa
Cidadania Corporativa (sixth consecutive year).

Social  Report  Award –  Associação  Brasileira  de  Companhias
Abertas  (Brazilian  Association  of  Publicly  Traded  Companies);
Associação  dos  Profissionais  de  Investimento  do  Mercado  de
Capitais (Analysts and Investment Professionals in Capital Markets
Association); Instituto Ethos de Empresas e Responsabilidade Social
(Ethos Institute of Companies and Social Responsibility); Fundação
Instituto de Desenvolvimento Empresarial e Social (Corporate and
Social Development Institute Foundation) and Instituto Brasileiro de
Análises  Sociais  e  Econômicas  (Brazilian  Institute  of  Social  and
Economic Analyses), fourth consecutive year.

Abrasca Award – Best Annual Report, Listed Companies, fourth place.

Aberje São Paulo Award in the categories Investor Relations, Media
Diversity and External E-News – Associação Brasileira de Comunicação
Empresarial (Brazilian Association of Corporate Communication).

Aberje  Brazil  Award  in  the  categories  Media  Diversity  and
External  E-News –  Associação  Brasileira  de  Comunicação
Empresarial (Brazilian Association of Corporate Communication).

Top-of-Mind  Award  in  the  category  Product  and  Beauty 
Cream – Folha de S. Paulo news daily.

Empresa de Valor 2005 – Valor Econômico business daily.

Fourth  Most Valuable  Brand  in  Brazil –  ISTOÉ  business  magazine
and Instituto Interbrand.

Environmental Merit Award – Federação das Indústrias do Estado
de São Paulo (second consecutive year).

Guided by our belief in ethics, transparency
and dialogue, in 2005 we continued to
develop efforts to better define and refine
the relationship with our various publics.

Consultants and consumers
Natura’s Consultants are a crucial part of
our business. We therefore stimulate and
value their role in generating income in
these times marked by a dearth of formal
jobs. In 2005 we distributed R$ 1.3 billion
to our Consultants, 27.3% more than in
2004 (GRI EC13).

We opened 2005 with 433,000 Consultants
and added another 86,000 (10,000 of them in
other countries), to close the year with
519,000. Consolidated business volume grew
by 27.3% over 2004 and productivity per
Consultant in Brazil increased to R$12,300
which represents a raise of 6.6% over 
that of the previous year.

We invested strongly in training and
strengthening contacts. As a result 
of a series of meetings, workshops 
and product launch events, we managed 
to reduce Consultant turnover.

The Internet has been growing as a vehicle 
of interaction with the sales force: in 2005
approximately 100,000 Consultants in our
roster had frequent access to our website, in
comparison with 70,000 in 2004 (GRI EC13).

Surveys conducted by our quality 
control areas had detected a few areas 
of dissatisfaction among Consultants, be they
related to on-demand product availability 
or to irregularities at delivery. Changes in
stock management policy were promptly
conducted and reduced these issues.
The conclusions of consumer satisfaction
surveys have been taken to a multidisciplinary
group for solutions (GRI PR8).

Segmentation strategies helped improve 
our relations with specific customer groups.
The first group addressed was our younger
constituencies – Consultants as well as
customers. Among efforts to better reach
them, we launched the Natura Mov,
a movement designed to inspire the creation
of a better world. In addition to a magazine
named after the program edited with specific
language to young people, printed on recycled
paper, Natura Mov has a website.

We developed another program for 
the Mamãe e Bebê line, for Consultants 
and expectant mothers. Its main vehicle is a
website with information on parenting 
and child care, with bulletin boards where
young parents exchange tips and opinions.
This website registered over 50,000 
unique users in 2005.

Personnel
Natura’s staff plays the leading role in the
construction of a socially responsible company
and the establishment of substantive
connections with our distinct publics.Their
personal and professional well-being 
and their identification with our culture 
and guiding beliefs are issues we take seriously.

Natura hired 573 new people in 2005 to back
up the business international expansion
process at home and abroad, increasing the
work force by 16%. At year-end, we had a staff
of 4,128, of which 3,575 in Brazil and 553
abroad (GRI LA1 and LA2).

Expansion issues also led to profound changes
in corporate structure to support business
expansion and the internationalization process.
The executive group grew to 292
professionals, 25.5% more than in 2004. At the
same time, the new business challenges
demanded more investment in training and 
skill development, which in 2005 totaled
365,264 hours, or 101 hours per employee,
including trainees (GRI LA9).

56

Annual Report Natura 2005 

2005 Annual Report Natura

57

The expansion of the company posed
challenges that involved complementary
actions.The satisfaction index tallied 
by our yearly Organization Environment
survey, conducted by an independent
specialized firm, slipped slightly to 70% from
73% in 2004 (GRI HR10). Although we are
still a market reference, this 
was a sign that we need to redouble 
efforts on employee relations to be 
chased in 2006 by all company managers.
Despite this fact, we maintained our
capacity to attract and retain talents.
Personnel turnover in 2005 fell to 7.64%
from 7.81%, and we received 44,884 
more applications for internships and
trainee programs, 16.9% more than 
in 2004 (GRI LA1 and LA2). We were
selected as the Best Place for Women 
to Work for the third consecutive year 
by Exame magazine and made it to 
the list of 100 best places to work 
in Latin America, by the same vehicle.

Besides hiring aggressively in 2005 
and establishing Human Resources
processes at the international operations,
we also sought to attract professionals 
at all levels, at all capacities, with skills
compatible with the company’s expansion
in other countries, even for positions 
in Brazil. International experience 
and adaptability to other cultures rank 
high among these requirements.
We also started to offer summer
internships, partnerships and exchanges
with foreign universities. Another 
program, Natura Educação, which offers
tuition reimbursements, grew significantly 
in value and range, to promote 

Improve relations with all our 
publics is a constant goal at all 
the company’s departments

the development of a growing number 
of employees (GRI LA16).

We had some difficulties in 2005 
to fill all the positions available for people
with disabilities, in a form consistent with
our beliefs. Another important step forward
was a partnership with Serviço Nacional 
de Aprendizagem Comercial (Senac),
to train people with disabilities 
to work as administrative assistants 
(GRI LA10, HR4 and HR8).

Suppliers
We consider our suppliers as partners 
in corporate responsibility and not only 
as mere providers of products and 
services.They are also a special public 
in the role to disseminate our 
sustainable corporate practices.

To strengthen our relations with 
suppliers, we expanded and improved 
our certification process in issues of quality,
logistics, innovation, contract, service and
responsiveness, traceability, to ensure and
reward the efforts by suppliers (GRI EN33).
The roster of certified suppliers grew 60%
in 2005. At the same time, the number 
of certified suppliers to work with Natura
tripled in 2005, after they reached enough
punctuation in our scale to fulfill a number
of requirements, including quality and social
and environmental responsibility.

2005 Annual Report Natura

59

AN EXPERIMENT 
IN DEVELOPMENT

Natura in 2000 started a pilot project with the community of São
Francisco do Iratapuru to materialize the strategy of using Brazilian
biodiversity elements as a technological platform for its products.

in  Amapá, at  the  Iratapuru  River
The  Iratapuru  community,
Sustainable  Development  Reservation,
is  constituted  by  32
families  who, through  a  cooperative, supply  Brazil  nuts, copaíba
and  breu-branco. Natura  purchases  these  products  from  a  partner
that  buys  the  ready-to-use  extracts  from  this  cooperative, but
monitors contracts and prices, paying the cooperative a percentage
of  the  net  income  from  the  sale  of  the  final  products  we
manufacture with those materials. At the same time, we follow up
with routine sustainability assessments to help establish a short- and
long-term development plan for the community.

One of the first steps, at the beginning of this project, was a physical,
geographical and socioeconomic assessment of the community as a
base for a local plan for sustainable development.

We  also  conducted  meetings  to  establish  production  processes
that  met  Natura’s  demands  and  to  set  fair  prices. A  fund  with  a
percentage  of  the  revenues  from  the  net  sale  of  finished  goods
produced  with  the  community’s  materials  was  constituted. This
amount  of  money  is  to  be  used  to  finance  local  projects  of
sustainable  development  that  require  the  approval  of  all  parties
involved: the community, Natura and other partners.

Three  materials  cultivated  by  the  Iratapuru  community  –  Brazil
nuts, breu-branco and  copaíba –  earned  in  2004  a  certification  of
sustainable forest management according to the criteria of Forest
Stewardship Council, FSC.

Producers of biodiversity elements

Among these suppliers, there was one
particular group with whom we maintained
a special relationship – the communities who
extract the Brazilian biodiversity components
used in our products (GRI EN7). We
endeavored to build a sustainable model
based on a tighter relationship with 
the producing communities, counting 
on the support of Non-Governmental
Organizations and local governments.

As part of this learning process, in 2005 
we observed the need for a more
encompassing management plan to allow
the Iratapuru community, at Amapá
(Brazilian Northern region), to meet an
increased demand.The plan includes
governance requirements, such as more
transparency, accountability and reliable
performance benchmarks.

There were also advances in other regions.
Surveys and assessments of present and
future local development needs for three
communities surrounding Belém, constituted
by 50 families (that supply priprioca, for the
most part), were completed. Also of relevance
was the establishment of dialogue channels
with the communities of Médio Juruá, in the
Amazon, that supply andiroba.This contact 
had posed challenges and relationship
improvements, because the families that form
this community, constituted by 378 families,
are widely scattered through the area.

But, still there is much to improve in the
relationship with these communities.

Each of these regions has peculiarities that
hamper the establishment of a blanket-
type relationship model. But some
principles are essential regardless of local
particularities: fair treatment to all
communities, participation protocols 
for all decision processes, social capital
investment (improvement gains with
teaching and learning processes) 
and sustainable harvesting methods,
with investments in the improvement 
of handling skills.

Natura in 2005 was the recipient of the
first-ever license granted by the Ministry 
of the Environment to a Brazilian cosmetics
manufacturer to access the country’s
biodiversity genetic heritage, related 
to breu-branco (GRI SO1).

Despite all the milestones surpassed last
year, we still have a long way to go, with 
the identification of needs from both
parties and the definition of solutions 
to improve relations with suppliers
communities and ways to foster significant
improvements on their quality of life.

Neighboring communities
Natura is headquartered in Cajamar 
(home of the administrative headquarters,
the laboratories, the manufacturing facilities
and warehouses) and Itapecerica da Serra
(commercial and marketing departments) 
in São Paulo. We consider ourselves 
part of these communities and feel partly
responsible for their future (GRI SO1).

In Cajamar, with approximately 55,000
people, a three-party group constituted by

To help improve the quality of life 
at the communities that produce raw
materials is a great challenge 

representatives from private entities,
the City Hall and district government 
and civil groups had already signed 
an agreement, in 2004, to implement 
in the city the Agenda 21 (sustainable
development action plan devised at the
First UN Conference on the Environment,
Eco-92). During 2005, the group rolled 
out Agenda 21 Escolar, which promoted
student-teacher debates and educational
workshops in the municipal districts.

Moreover, the neighboring 
communities in Cajamar organized 
into groups, identified their social 
and environmental problems and 
elected representatives for a Town Hall
Meeting, which took place in December.
During the meeting the representatives
presented the issues brought up 
by their respective neighborhoods 
and identified their differences and 
common concerns. During the first
semester in 2006, a new meeting 
will discuss solutions for the 
problems detected.

In Itapecerica da Serra, Natura 
undertakes community service at the
Potuverá district, with approximately 
10,000 people, where its offices are 
located. During 2005 we continued
promoting activities to identify local
leaderships and together they 
concluded an assessment of 
the community’s living conditions.

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We regard the company as an
important agent in the quest for
solutions for the future of society

Government, society 
and trade association

We seek to establish a dialogue with all levels
of government not to discuss subjects related
to our industry but also participate in
initiatives to improve social conditions in
Brazil. During 2005 we joined Programa
Oficial de Educação Previdenciária, through a
partnership with the Brazilian Direct Selling
Association, (ABEVD), aimed at inducing
Consultants to pay in their social security
contributions.This project involved training
managers and sales promoters to collaborate
with federal officials, work that is scheduled
to proceed through 2006.

Another important initiative is the Crer para
Ver program, which channels the revenues
from spontaneous sales of a specially
developed product line to public education
projects. In 2005 this program launched the
Education of Young and Adults campaign,
developed in partnership with the Education
Ministry and Fundação Abrinq (see
Responsible Management on page 64).

We also have marked a presence in
important national forums. During 2005,
Natura was the Brazilian representative in the
committee that discusses ISO 26000 norms,
aimed at establishing standards to classify
socially responsible companies.We also made
official our support to the Conferência das
Partes da Convenção sobre Diversidade
Biológica (COP-8) in 2006, which takes place
in Brazil for the first time.

As for trade associations, we developed 
a joint project with Associação Brasileira 

de Higiene Pessoal, Perfumaria e Cosméticos
(Abhipec), for the selective collection 
of used packaging (please refer to the
Responsible Management section on page 64).
We also renewed, with the Brazilian Direct 
Selling Association (ABEVD) our
commitment to the Código de Conduta
Diante dos Vendedores Diretos 
e entre Empresas (GRI PR6 and SO7).

Shareholders
A public company since May 2004, Natura
lists its stock at Bovespa’s Novo Mercado,
the segment that groups the companies
committed to the highest level of 
corporate governance and regard for 
the shareholders in Brazil.

Natura goes beyond this formal 
commitment and regards its shareholders 
not only as investors, but also partners 
in the constitution of its responsible
management. In this respect, it works to 
extend to all of them a fair and egalitarian
treatment, with absolute transparency (see
Corporate Governance on page 66).

Health professionals
Growing investment in research and
development and technological advances
brought by scientists and physicians
investigating new compounds gave cosmetics
a therapeutic role.This is why we do our best
to participate in medical circles.

The release of Chronos Spilol in 2005 – 
with its main ingredient extracted 
from the jambu plant, which went 
through extensive scientific testing – 
brought us an opportunity 
to meet with many opinion makers 
in the field of dermatology.They also 
became acquainted with our 
Cosmetic Monitoring system – 
a set of practices and protocols to 
prevent the incidence of possible adverse
effects from cosmetic products.

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Annual Report Natura 2005 

Glaúcia Aparecida Barichello,
Ailma Dias dos Santos and Maria Aleluia Pereira Lima,
employees of Natura.

Responsible Management

Keeping a transparent relationship with 
our clients and keeping management goals
compatible with sustainable growth are
essential to Natura’s socioenvironmental
goals. We also implement specific measures
to bring these objectives into our planning
and administrative routines.

In 2005, we integrated the 
environmental management process,
corporate responsibility and community
relationship which previously were 
spread within the company.

Natura also has a Corporate 
Responsibility Management System that
assesses the quality of the company’s
relations on ethics, transparency and
efficiency in its communication channels.
Perceived weaknesses are subsequently
addressed to, priorities are established 
and plans of actions put into effect.
In 2005, further segmentation 
of the groups assessed facilitated 
the evaluations, promising much 
more precise results for 2006.

The most crucial activities on socially
responsible management are monitored
through the Corporate Responsibility
Investment Matrix (please refer to the chart
in Highlights of Investments in Corporate
Responsibility section on page 108). In the

case of environmental goals and indicators,
we use the Natura Environmental
Management System based on the ISO
14001 norms.These two systems feed 
our planning cycle and our strategic map,
on which socioenvironmental goals have
the same importance as financial goals.

During 2005 we have started implementing
the Social Responsibility Management
System in international operations, training
team leaders in a first stage, then building
up a foundation for corporate responsibility.
Lastly, team members are trained.

Simultaneously, the ISO 14001 norms 
were implemented in the French 
operation. Our French division, much like
our operation in Mexico – both launched 
in 2005 – has sustainability as a core 
goal since its inception.

Another highlighted initiative in 2005 
was the mobilization of Consultants 
so that, besides divulging our products 
and concepts, they whould also disseminate
our values in the economic-financial, social,
and environmental fields. Also noteworthy 
is the Young and Adult Education, a Ministry
of Education program supported by
Natura. As a result, 66,600 individuals above
the age of 15 re-enrolled to complete their
primary schooling, nationwide. Consultants
were also encouraged to persuade their
clients to purchase product refills,

which led to a growth in sales of refills to
17.4% of total products sold from 15.3% in
2004, reducing the average environmental
impact of packaging in Brazil.

We continue to conduct Life Cycle
Analyses of our packaging to devise ways 
to reduce their environmental impact 
(GRI EN14 and EN15).The Research and
Development Department started, in 2005,
to study new refills for liquid products and
new packaging for the orders sent to our
Consultants. At the end of the fiscal year,
these projects were nearing completion.
We also launched a new research platform
to develop alternative recycled materials 
to package new products.

To further mitigate the environmental
impact from our packaging, we signed 
up a recycled pilot-project organized by the
Brazilian Association of Personal Hygiene,
Perfumery and Cosmetics Industry, locally
Abihpec, in Santa Catarina.

We comply with strict ISO 14001 
norms regarding the improvement of
environmental manufacturing conditions
within our facilities in Cajamar and
Itapecerica da Serra, allocating investment
and effort to these activities. We surpassed
several of our environmental goals in 2005.

The water usage per unit sold declined
5.6%.The average ratio of reusage of 

Our Consultants were organized 
to persuade thousands of people 
to re-enroll in schools across the country

water rose to 55% from 39.5% in 2004
(GRI EN5, EN12, EN22 and EN32).
The energy consumption per unit sold fell
by 8.5% from that of 2004 (GRI EN3).
The share of incinerated waste in the 
total fell to 2.8% from 5.4% in 2004,
and the share of total waste sent 
to landfills dropped to 16.1% from 21.2% 
of the total.The share of total waste that
was recycled climbed to 81.1% from 
73.4% of the total.The amount 
of residue generated per unit sold,
however, grew 8.2%, due to increased 
use in the Cajamar site and, specially,
to the increase in scrap volume 
(GRI EN11 and EN13).

Natura develops clean industrial 
processes that cause no air pollution. It is
relatively more difficult to identify sources
of pollution in the cosmetics industry. Since
2000, however, we decided to diagnose,
plan and intervene in emissions from 
the fleet of suppliers that delivers Natura’s
products in over 5,000 Brazilian cities 
(GRI EN8, EN19, EN30 and EN34).

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Corporate

governance

Our corporate governance started 
to develop faster in the mid-1990s, when 
we hired professional executives to take
over strategic positions. It was advanced by 
the establishment of the Board of Directors
in 1998, followed by auxiliary committees,
and the IPO in 2004. In May of 2004
Natura’s stock was listed at Novo Mercado,
which is the highest corporate governance at
Bovespa (São Paulo Stock Exchange),
such as issuing strictly common stock, having
a minimum of 25% float, and extending
minority shareholders the privileges 
granted to controlling shareholders in 
the event of a transfer of control.

A new page was turned in 2005 
with the appointment of a new CEO 
not part of the controlling group 
completing the separation between
management and ownership. However,
the controlling group continues to share 
its knowledge and entrepreneurial vision 
at the Board of Directors level. Moreover,
the whole management and governance

structures were realigned to support 
plans of domestic and international
expansion processes.

The Board of Directors added two 
new committees: Strategy and Corporate
Governance.The first is charged 
with making sure the Board’s directives 
are fully implemented; the second oversees
the use of good governance practices 
and ensures that the Council’s forums 
are working smoothly.

The existing committees had their 
scope widened.The Auditing and Risk
Management Committee had its name
changed to Auditing, Risk Management,
and Financial Committee and started 
to address these issues more deeply.
The Human Resources Committee was
placed in charge of accompanying the 
development of the Natura 
Management Systems, in addition 
to being in charge of team member
development strategies.

Capital Market

A public company since 2004, Natura’s
shares are traded on the Novo Mercado, the
highest in terms of corporate governance in
the São Paulo Stock Exchange, Bovespa. In
2005, Natura’s stock appreciated 38%, while
the Bovespa index grew 27.7%. Since the
public offering in May 2004 up to December
2005, we have shown an appreciation of
182.1% compared to 77.4% in the Bovespa
Index (Ibovespa) for the period.

Appreciation Natura 
(Natu3) vs. Ibovespa 
Base 100 (05/25/2004)

NATU3
IBOV

+182.1%

+77.4%

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Furthermore, in 2005,
our stocks have been included 
in the IBrX100 portfolio in the 
Bovespa, an index comprised of 
100 stocks with the highest market 
liquidity. Our stock was also included 
in three indices by Morgan Stanley
Composite Index (MSCI), created 
to follow the performance of stock markets
all over the world: MSCI Brazil, (0.53%
weighting for Natura); MSCI Emerging
Markets Latin America (0.27% weighting);
and MSCI EM (0.05% weighting).

Natura is also among the 
28 companies that have their stocks 
chosen by the São Paulo Stock Exchange
to compose the Corporate 
Sustainability Index. The Index was
created with methods developed 
by the Getulio Vargas Business 
School in São Paulo (FGV-Eaesp) 
to identify the companies with 
the best performance in 
all facts of sustainability.

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Shareholding Structure

On December 31, 2005, Natura had 
social capital of 85.4 million stocks 
(including 432,000 shares kept in treasury),
of which 26.3% as free float.

Shareholders

Number of shares

Percentage

Controllers

Free float

Total stock*

* Does not include shares kept in treasury

62,637,886

22,368,710

73.7%

26.3%

85,006,596

100.0%

Dividends and Interest

In line with the Brazilian Corporate 
Law, mandatory minimum dividends 
were fixed by Natura’s by-laws 
at 30% of adjusted annual 
net income. However, the Board 
of Directors chose to pay dividends
equivalent to at least 45% of 
adjusted net income.
In 2004, we paid 106.5% of free cash
generation(1) and 72.1% of consolidated
net income. For 2005, the proposed 
pay-out, submitted to the Annual 
General Meeting represents 80.5% 
of net income and 95.2% of free 
cash generation. This is equivalent 
to a net amount of R$ 3.70 

1. (net cash generated by operating activities) – (net cash used in 
investment activities)

per share in dividends and interest 
on capital, a growth of 48% over 
the 2004 figure (GRI EC6).

Investor Relations

Our Investor Relations department
attended 17 conferences held 
by Brazilian and foreign investment banks
in 2005. It also promoted two road shows 
abroad and two within Brazil, besides
attending two meetings held by the
Analysts and Investment Professionals 
in the Capital Markets Association
(Apimec) in São Paulo and 
Belo Horizonte. Furthermore, it also
hosted five meetings with individuals.

We also try to respond directly 
to questions from potential investors.
With this goal in mind, we posted 
our Investor Relations website 
a vast amount of information 
and guidance on the company,
our industry, on the market and all
scheduled events. Below are the dates 
for release of operating results 
scheduled for 2006 (please refer 
to their respective dates below).

Release

Date

First Quarter 2006

April 26, 2006

Second Quarter 2006

July 26, 2006

Third Quarter 2006

October 25, 2006

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Annual Report Natura 2005

From left to right: Guilherme Peirão Leal, Cochairman of the Board; Alessandro
Carlucci, Chief Executive Officer; Antonio Luiz da Cunha Seabra,
Cochairman of the Board – Founder; Pedro Luiz Barreiros Passos,
Cochairman of the Board.

Edson Vaz Musa,
Member of the Board and Coordinator 
of the Human Resources Committee

Eduardo Zornoff,
Executive Director,
Commercial Modeling

Eduardo Costa,
Executive Director, Branding

Denise Lyra de Figueiredo,
Executive Director, Business Unit 

Paulo Lalli,
Executive Vice-President,
Operations and Logistics

Eduardo Luppi Júnior,
Executive Vice-President, Innovation

José Guimarães Monforte,
Member of the Board and Coordinator 
of the Auditing Committee

Philippe Joseph Pommez,
Executive Vice-President,
Internationalization

Antônio Siqueira,
Executive Director, Legal Affairs

Andrea Sanches,
Executive Director, Business Unit

Joel Ponte,
Executive Director, Natura Europe

Moacir Salzstein,
Executive Director, Strategic Planning

Rodolfo Witzig Guttilla,
Executive Director, Corporate Affairs
and Government Relations

Pedro Villares,
Executive Director,
Marketing Latin America

Itamar Correia da Silva,
Executive Vice-President,
Operations and 
International Logistics

Fernando Pantaleão,
Executive Director, Brazil

Daniel Gonzaga, Executive Director,
Research and Development

Roberto Zardo,
Executive Director, Client Services

Fernando Mesquita,
Corporate Governance Secretary

José David Vilela Uba,
Executive Vice-President,
Finance and Information and 
Executive Director, Investor Relations

Claudia Falcão, Executive Director,
Human Resources and Organization

Marcos Egydio Martins,
Executive Director, Sustainability 

Renata Ribeiro,
Executive Director, International New Business

Moacir Zeitel,
Executive Director, Sales 

Mauricio Bellora,
Executive Vice-President, Latin America

Angel Medeiros,
Executive Director, Logistics

Ítalo Flammia,
Executive Director, Information 
and Technology 

Hélio Novais,
Executive Director, Finance

Mario de Oliveira,
Executive Director,
Manufacturing

Risk 

management

Natura has a risk management system
comprising the following risks: financial,
products, data security, environment,
consistency between values and practices.
This system is basically meant to identify
and evaluate the impact of risks 
and take measures to mitigate 
them through an infrastructure of 
internal controls. According to the 
corporate governance model we 
adopted (see chapter Corporate
Governance on page 66), questions 
related to auditing are managed by 
its respective committee.

In 2005, studies were concluded 
concerning the implementation 
of a specific department focused 
on the company’s strategic risks. This 
restructuring was started at the end 
of the fiscal year and it is set to be 
finished by the first semester of 2006.
The department will be coordinated 
by the Risk Management Committee,

which is subordinated to the Board 
of Directors. In the case of other risks,
we have started investments to perfect
these operations, with the creation 
of a specific management system. Risks
are grouped as financial, product, data
security, environmental and consistency
between values and pratices.

Financial
Debts in foreign currency are protected 
by exchange rate hedging. For this
reason, variations in exchange rates 
do not have significant impact on 
the results. As for the effect of the 
exchange rate on raw materials,
the prices of which are quoted in 
strong currency, as is the case for
imported materials, we monitor trends
and if necessary, contract the purchase 
of the foreign currency in the Future
Markets (BM&F). However, we never
undergo operations in the BM&F with
any speculative motivation.

Products
We put a lot of effort into 
overseeing the quality of our 
products and count on the Product
Safety Committee formed by the 
vice-president of Research and
Development, scientists, doctors 
and specialized consultants.
The committee establishes policies 
for product safety and supervises
toxicological evaluations of all the
ingredients used in our products 
(GRI PR1).

Data security
In 2005, we finished the process 
of outsourcing of our IT infrastructure
and installed a contingency data
processing center that covers 92% 
of the company’s processes, guaranteeing 
that business can go on as usual even 
in the case of an accident. This center 
is always online and in parallel to the
main data processing system.

We have built a risk management system
that encompasses business strategic areas
as well as sustainability related issues

Environment
Natura was recertified according 
to NBR ISO 14001 rules in 2005.
With these rules in mind, we use the
Natura Environmental Management
System to monitor environmental risk.

Consistency between values and practice 
The Corporate Responsibility Management
System evaluates risks and ethical behavior,
transparency, open dialogue with the
public and adoption of company goals 
that are compatible with sustainable
growth (see Responsible Management on
page 64, and the Corporate Responsibility
Matrix on page 108).

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Communication

Natura’s communication with its 
various publics – consumers, Consultants,
team members, suppliers, communities
supplying biodeversity elements and those
surrounding its manufacturing installations,
government at all levels and society in
general – has a strategic value in policies
and management practices.
Guided by the first understanding 
that a company is a dynamic network
of relationships, we aim to improve these
relations, moving towards integration,
transparency and ethics (GRI LA4).

Far beyond the commercial aspect, ad
campaigns, merchandising, public relations
programs and commercial-institutional
publications are seen as an opportunity 
to spread our vision of the world.This is
why we not only communicate the
attributes of our products, but also show
the history and values behind them.The 
ad campaign for Perfume do Brasil, for
example, exalts the fragrance and 
its qualities while showcasing 

the communities that produce the 
essential oils and discusses 
on the sustainable use of Brazil’s
biodiversity. Actions like this one 
aim at the dissemination of Natura’s 
values and beliefs among its publics,
strengthening the brand (GRI PR9).

Among the activities developed 
in 2005, a TV merchandising campaign
showing to thousands of viewers 
the importance of working towards
sustainable growth stood out. Another
merchandising theme was the professional
and social role Consultants have and the 
fundamental bond between mothers 
and their infants. Equally important were
the campaigns for Chronos, for the use 
of refills and for Natura’s bars of soap
produced from vegetable oil (see Brand,
Competitive Advantages section on page 56).

Yet another initiative to be noted was
Natura's support to the projects One
Thousand Women for the Nobel Peace

Prize, Biodiversidade Brasil and Natura
Musical (see Highlights of Investments 
in Corporate Responsibility on page 108).

Natura is popular in the local press,
with a top-of-mind status in 
institutional terms, including stories 
and reports on management style 
and financial results. With the 
listing of the stock, we opened an 
additional channel with the 
specialized business media.
All this added to our status in media
vehicles devoted to fashion, beauty 
and behavior. In 2005 we also 
received extensive coverage 
in the international press, especially
France and Mexico, where we 
inaugurated operations.

We also revamped in 2005 the
“Vitrine”, a magazine-catalogue that is 
also the main communication link 
with our Consultants, with 

Natura’s communication mission
is to strengthen relationships
within principles of 
transparency and ethics

a circulation of about 1 million 
every 21 days. In addition to 
new products and pricing, Vitrine
now consistently carries more 
institutional information about 
our values. We also created a 
new publication for younger Consultants,
the Natura Mov>, focused on 
a younger universe, with the purpose of
disseminating information on the company's
values and culture (see Relationships in the
Competitive Advantages 
section on page 57).

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Key

Results

As we have in the past years,
in 2005 we presented consistent 
financial results, without losing sight 
of our concern over advances 
in the social and environmental realms,
as they form the tripod on which
sustainability is maintained.

Financial Results
In 2005  gross revenues amounted 
to R$ 3,243.6 million, 27.7% more 
than in 2004, consolidating 
the strong growth recorded in the 
previous two years and once again,
it was a larger growth than that 
for the cosmetics, fragrances 
and personal hygiene target market.
This market grew 16.5% from January 
to October 2005 in comparison 
to the same period in 2004. Net profits
reached R$ 396.9 million, an increase 
of 32.2% compared to R$ 300.3 million 
in 2004 (GRI EC7).

We also increased our gross margin 
(gross profit in relation to net revenues) by

half a percentile point, thanks 
to the reduction of costs resulting 
from the Real’s appreciation.The 
EBITDA totaled R$ 564.4 million, a growth
of 30.8% compared to 2004.
The EBITDA margin remained virtually 
flat – 24.7% in 2005 versus 24.4% in 2004.

Natura closed 2005 with consolidated 
gross debt of R$ 187.5 million, versus 
R$ 134.4 million in 2004. In order 
to meet storage and logistics expansion
needs, as well as those of working 
capital, we received additional financing
from the BNDES (National Economic 
and Social Development Bank),
raising that portion of the total debt
pegged to the Long Term Interest Rate
(TJLP) from 47%, in 2004, to 76%.
The remainder is indexed to the 
Interbank Deposit Certificate (CDI).
We also have financing from Finep 
(Studies and Projects Funding Agency),
whose resources go for the Research 
and Development area. This 
is currently being amortized.

Investments

Investment totaled at R$ 111.6 million 
in 2005, below the forecast R$ 120 million,
but higher than the R$ 83.1 million applied
in 2004. Resources were allocated mainly
on the third line of separation of products,
in a second vertical warehouse, in
manufacturing equipament, and in IT.
In 2006, we will continue to invest into
logistical processes, especially in the
modernization of the existing lines of
separation and production capacity, aiming
to give the factory more flexibility, as well 
as in marketing activities.

Sales channels 
The number of Natura Consultants 
reached a total of 519,000 
(see Relationships, Competitive Advantages 
section on page 57) (GRI EC13).

Research and Development
In 2005, investments in Research and
Development moved up 41.5% over 2004
to R$ 67.1 million, equivalent to 2.9% of

net income (see Research and Development,
Competitive Advantages section on page 54).

Manufacturing and Logistics 
In 2005 we produced a record 209 million
units in Cajamar’s assembly lines, a growth 
of 24.5% related to 2004. An equally
positive fact was the solution of problems
in the logistical area that occured in the first
semester. With the third separation line
operating, as well as investments made 
in equipment, the logistical processes were
strengthened.The implementation of the
total productivity management system TPM 
was also very important in the more
efficient use of machinery.

At the same time, a series of specific
policies were applied to identify demand
more precisely and thus better plan
production and distribution.These measures
led to a reduction in consumer requests
that could not be attended to due to stock
shortage. Another highlight was the
issuance of the certificate of quality
according to the NBR ISO 9001 rules.

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International Expansion 

With a growing participation in Argentine,
Chilean, and Peruvian markets – where 
activity has increased 45.4% in weighted 
local currency and the number of
Consultants reached 36,000 at the end 
of the year – Natura’s international base
has grown even more in 2005.

In April, we started operations in France,
center of the cosmetic world. In August,
Natura entered the Mexican market.The
results of both initiatives are in line with 
our expectations.

We invested R$ 31.8 million in globalization,
versus R$ 7.5 million in 2004.The increase
was justified not only by the big upturn 
in business in the foreign markets in which
Natura was already present, but particularly
by the enormous growth potential in Latin
America and other parts of the world, given
that we are now experienced international
operators and that our business model and
values have met with great acceptance. In
2006, we shall begin operations in Venezuela
and, in the following year, Colombia.

A 2005 highlight was the issuance 
of the certificate of quality according
to NBR ISO 9001 rules

Social Indicators

The year’s social highlight was the
Consultants mobilization for the Young 
and Adult Education program and the sales
of refills. Another important highlight was
the official installation of the Cajamar
Agenda 21 Permanent Forum following
joint efforts by the company, the local
community and representatives of municipal
government (see Relationships and
Responsible Management, Competitive
Advantages section on pages 57 
and 64, respectively).

Environmental Indicators
As holder of the NBR ISO 14001
Certificate, we channeled resources into
improving environmental conditions in our
production procedures, the reason why 
we exceeded several environmental targets
in 2005 (see Responsible Management,
Competitive Advantages section on page 64).

2005 Annual Report Natura

77

bemestarbemestarbemestarbe mestarbemestarbemestarbem

Global Reporting Initiative

Economic, environmental 

and social indicators

Once again, Natura combines in a single document the analysis of its
economic, financial, social and environmental data.This integrated model
of  information, proposed  by  the  Global  Reporting  Initiative  (GRI),
provides a comprehensive perspective on the activities conducted by
the company, and has proved a valuable tool to improve its commit-
ment to sustainable development.
Natura’s partnership with GRI began in 2000.We were the first Brazilian
organization to follow GRI’s guidelines and participate in their feedback
group. Three missions from GRI visited our headquarters (2001, 2004
and 2005), and we supported the work group that translated its guide-
In  2004, Natura  became  an  Organisational
lines  into  Portuguese.
Stakeholder, taking part of a group of volunteer institutions interested in
permanent  partnerships  with  GRI, and  offering  financial  support  and
help  for  the  continuous  development  of  guidelines  for  sustainability
reports. Additionally, Natura  supports  the  Stakeholder  Council  and
Technical Council for the new generation of indicators (G3).
In this edition we restructured the section presenting Natura’s financial,
social and environmental performance.The indicators were reorganized
to clearly underscore the company’s responsible management while fol-
lowing GRI’s guidelines.
To Natura, responsible management can be described as:
1. Establishing high quality relations with all publics based on ethics, trans-
parency and open communication channels; and
2. Defining  business 
development.
Indicators were thus organized as follows:

targets  compatible  with 

sustainable 

Quality 
Relations

Targets Compatible with 
Sustainable Development

Ethics,Transparency
and Communication
Channels

Personnel

Consultants

Consumers

Suppliers and 
Suppliers Communities

Neighboring
Communities

Government

Society

Governance

Economic

Environmental

Social

Direct Impact

Biodiversity

Investment
Matrix

Waste

Water

Energy

Wealth
Distribution

Work and
Revenue
Generation

CO2 Emission

Social Inclusion

Materials

Human Rights

Education

Personnel

Highlights of Investments in Corporate Responsibility

“We are a registered Organisational Stakeholder of the
Global Reporting Initiative (GRI) and support its mission to
develop globally accepted sustainability reporting guidelines
through a global multi-stakeholder process.”

“This report has been prepared in accordance with
the GRI 2002 Guidelines. It represents a balanced
and accurate presentation of our organization’s
economic, environmental and social performance”
Alessandro  Carlucci
Chief Executive Officer

These indicators integrate the process of ongoing corporate evalua-
tion,
in  which  information  on  social  responsibility, partnership  and
environmental practices are presented  in as many details as the com-
pany’s financial data.
This allows the company to conduct in-depth analyses and develop
action  plans  not  only  to  establish  high  quality  relations, but  also  to
assess the environmental and social impact caused by its activities –
guarantee that Natura reaches its targets.
The biggest challenge is still the evaluation of quality of relations from
an  ethical, transparency  and  efficiency  of  communication  channels
viewpoint, especially when we analyze our performance in ways that
are indirectly connected to commercial activities. A second challenge
is  the  definition  of  social  indicators  that  express  the  actual  impact 
of wealth distribution. Important milestones were achieved in 2005,
such  as  the  inclusion  of  social  and  environmental  diagnosis  into 
the  corporate  planning  cycle, and  the  definition  of  environmental 
targets  for  the  entire  company. The  analysis  of  correlation  between 
economic, financial, environmental and social results still needs further
refining in the compilation stage.
All GRI indicators used by Natura in previous years are present in this
new structure (see Global Reporting Initiative Index on page 143), allo-
cated according to their respective themes.
At  the  beginning  of  each  section, we  present  codes, policies  and 
general management systems, for that theme, followed by codes, poli-
cies and specific management systems for each public. In brackets, the
indicators’ statistics remitting to texts are highlighted to assist the sur-
vey. This way, we hope to provide greater transparency on Natura’s
management evaluation.
The information presented here comprises activities in Brazil and the
international operations (Argentina, Chile, Peru, Mexico and France),
except where otherwise indicated. It should be noted that Natura has
its industrial plant in Brazil.

Quality

of relations

Since  its  foundation, Natura  roots  its  activities  in  the  belief  that  a 
company  is  a  living  organism, a  dynamic  set  of  relationships.
Consequently, quality  of  relations  has  been  a  mark  of  Natura’s 
development. The  company’s  increasing  commitment  through
responsible  business  practices  in  the  past  decades  imparted  a  new
dimension to this subject. New aspects were taken into account, just
as Natura has grown and entered other countries to face the com-
petition while relating to other cultures.

The  challenge  of  materializing  or  quantifying  the  ethical  quality  of 
relations, in all its aspects, in various cultures, drove Natura into action.

In  this  respect, our  communication  channels  with  different  publics
have been analyzed and valued as an essential part of the way we do
business. Our challenge is to have open channels to record all ques-
tions  raised, confidentially  or  not, ensuring  that  these  questions  are
understood, followed-up and properly addressed, with the help of the
various departments involved.

We  believe  that  these  links  provide  better  performance, while 
giving us an opportunity to forecast demands and build the future
of our business.

Important milestones occurred in 2005: the preparation of Carta de
Princípios de Relacionamento Natura (the company’s charter on rela-
tions with its various publics), the decision to structure an Ombuds
Service, initially for the internal purposes, and, mostly, the preparation
of a more specific diagnosis, introducing tools into the planning cycle
of all departments to generate even more solid plans for 2006.

Codes, policies and general 
management systems

From  the  beginning  Natura  adopted  a  set  of  values  and  beliefs  that
influences its way of doing business.The direct sales model, for exam-
ple, was chosen owing to the importance of close customer relation-
ships for the company.
To magnify and intertwine these values into routine business practices,
we  distribute  for  every  single  public  we  have  contact  with  the 
documents Reason for Being, Our Beliefs and Our Vision.
This  set  of  beliefs  led  Natura  to  adopt  the  values  of  Social
Responsibility, expressed  in  its  Corporate  Responsibility  Management
System – which polls the public on the quality of relations and imple-
ments proactive solutions for detected critical points.
The Management System enables all company departments to work in
an integrated and structured way, aggregating strategic plans, objectives,
actions and indicators to improve relations with Natura’s publics. Plans
are followed by organized Committees that deal with these matters.
To  consolidate  Natura’s  values  and  beliefs  and  support  its  imple-
mentation by its personnel on a daily basis, in 2005 we prepared the
Carta  de  Princípios  de  Relacionamento (Letter  on  Relationship
Principles) for our diverse publics, to be published in 2006.
We also follow the guidelines established by regulatory agencies for our
business (see Codes, Policies and Specific Management System for each
public on the following pages).

Target for 2006: Release the Carta de Princípios de Relacionamento
Natura (the company’s charter on relations with its various publics).

Personnel
We  try  to  keep  a  stimulating  and  creative  workplace  where 
employees  feel  respected  as  individuals, recognized  for  their 
contributions and motivated to give their best.This is a daily challenge
that requires attention not only from human resources professionals,
but also from all of Natura’s managers.
As a result of its efforts in this respect, Natura has been elected by
Exame magazine, over  the  last  three  years, the  Best  Company  for
Women to Work.

Codes, policies and specific 
management systems

In Brazil
Quality  controls  in  employee  relations  are  performed  by  the 
follow-up  of  indicators  from  the  organizational  satisfaction  survey,
developed jointly with consultants from the Hay Group.The compa-
ny compiles information on ethics, transparency and communication
channels. From  the  analyzed  results, action  plans  and  guidance  for
specific aspects are prepared. In 2005 the organizational satisfaction
survey  extended  to  in-house  outsourced  contractors, a  group  of
service providers with a long-standing relation with the company.
The Human Resources department deals individually with enquiries
from employees involving attitudes that do not comply with Natura’s
values and beliefs. However, to further improve employee relations
we intend to structure, in 2006, an Ombuds Service to handle the-
It  will  be  guided  by  the  Carta  de  Princípios  de
ses  issues.
Relacionamento Natura (the company’s charter on relations with its
various publics), due out in 2006 (GRI LA4, HR5 and HR10).

Target for 2006: structure an Ombuds Service for Natura’s employees.

See analysis of goals established in 2004 at the end of this chapter.

Employee Satisfaction

Employee satisfaction index (%)

2003
76

2004
73

2005
70

In other operations

Since  2005, Natura  adopted 
the 
organizational satisfaction survey in all countries where it operates
and  where  there  were  more  than  ten  survey  respondents, to
ensure anonymity. Argentina, Peru, Chile, Mexico and France were
surveyed in 2005.

framework 

from 

the 

Employee Satisfaction index (1)

Argentina
Chile
Mexico 
Peru
France

2004
58
N.A.
N.A.
N.A.
N.A.

2005
60
58
76
59
68

See analysis of goals established in 2004 at the end of this chapter.

1. Since 2005 Natura conducts this survey in all its international operations.

80

Annual Report Natura 2005

2005 Annual Report Natura

81

Ethics

Natura’s  principle  is  to  respect  diverse  opinions  as  the  base  of 
ethical relations with employees. It values citizens’ expression and the 
democratic  process, therefore  recognizing  the  right  to  organize
unions (GRI HR5).

In Brazil
Relations  with  labor  unions  are  conducted  between  Human
Resources and union representatives, following guidelines previously
agreed  upon. Natura  also  offers  unions  the  opportunity  to  post 
information of interest in the company’s premises. Currently, Natura
maintains relations with three labor unions (GRI HR5).

In other operations
Contact with labor unions does not occur at prescheduled, regular intervals.

Transparency
In Brazil
Organizational  changes, work  opportunities, benefits  and  other 
information  pertaining  to  employees’
interest  are  published  in 
internal  communication  vehicles  –  posters  placed  on  highly  visible
intranet, monthly  newsletter  (Ser  Natura  Colaborador)  and 
areas,
e-mail.The company also holds meetings between employees and the
CEO, where  managers  also  participate. There  are  also  Occasional
Meetings with senior management and their teams (GRI LA4).
There  is  a  multitask  team  to  identify, assess  and  implement 
cost-cutting opportunities and assure balanced results.
Several  working  groups  and  committees  deal  with  multi-
departmental and strategic matters related to the company.They are
organized at different levels, meeting regularly and allowing wide and
frequent  information  exchange  among  directors, managers  and
employee  representative  groups, always  looking  for  new  joint 
solutions (GRI LA13).
Employees  participate  in  negotiations  related  to  the  Profit-Sharing
Program (PSP) through two committees. One of them is constituted
by  managers, supervisors, administrative  and  operational  experts,
who  discuss  targets  with  the  company’s  representatives  and  unions
and  approve  the  Collective  PSP. The  other, formed  by  managers,
approves the Individual PSP jointly with the company’s representatives
and  unions. Both  commissions  are  elected  by  employees  through  a
formal process conducted jointly with the union (GRI HR5).

In other operations
Information is accessed in a simplified way by small committees, owing
to the lower number of employees in comparison with the headquarters
in Brazil. Moreover, everyone has access to Brazil’s intranet, receiving
the  monthly  internal  newsletter  (Ser  Natura  Colaborador)  and  also
holding Occasional Meetings.

Communication channels

Natura  has  various  channels  available  for  its  personnel  to  post 
suggestions or complaints. Employees are always encouraged to freely
vent their opinions, suggestions, offer solutions and criticize. This may
occur in Meetings with the CEO or Occasional Meetings.

In Brazil
Fale  com  Natura is  a  communication  channel  in  which  employees  can
open  up  to  the  company  about  their  doubts, compliments, complaints,
requests, critiques  and  suggestions, either  via  e-mail  or  intranet. Each
department is responsible for addressing the issues raised.

Another important communication channel is the GSCI – Gerenciamento de
Satisfação do Cliente Interno (Internal Client Satisfaction Management), crea-
ted to track the actions of the Organizational Climate Survey. Employees
who participate in this group are elected by their coworkers and, in the
GSCI meetings, present suggestions, critiques and proposals (GRI HR10).

In other operations
Communication  between  managers  and  their  teams  takes  place
through Occasional Meetings. There is no formal system to transmit
personnel complaints.

Sales 
Consultants

Sales  Consultants  are  the  main  link  between  Natura  and  final 
consumers.The option for the direct sale model allows a unique and
very close connection with a huge resource of women and men who
bring  to  the  company  Brazil’s  diversity  and,
increasingly, Latin
America’s. The consulting activity represents an opportunity to earn
extra income, professional development and more. Through it, these
professionals transform the sale of Natura’s products into moments
of inspiration, self-knowledge, relationship and engagement into social
and environmental causes.

Codes, policies and specific 
management systems

Natura is signatory to the Código de Conduta de Venda Direta Diante
dos Vendedores  Diretos  e  entre  Empresas, a  self-regulatory  code  of
conduct  for  direct  sales  companies,
from  Brazil’s  Direct  Sales
Association (ABEVD).The code was prepared in accordance with the
model  proposed  by  the  World  Federation  of  Selling  Association,
which  defends  the  rights  of  direct  salespeople, promotes  loyal 
competition in a climate of free initiative, improves the public image
of  direct  salespeople  and  the  acceptability  of  direct  sales  as 
opportunities to create income (GRI PR6 and SO7).

Ethics

According  to  Código  de  Conduta  de  Venda  Direta  Diante  dos
Vendedores  Diretos  e  entre  Empresas, a  self-regulatory  code  of 
conduct  for  direct  sales  companies,
from  Brazil’s  Direct  Sales
Association  (ABEVD), Natura  pledges  respect  to  the  rights  of  its
resellers, providing  free  educational  and  training  programs  to  direct
salespeople and offering further opportunities to improve their skills.
To  prepare  the  Consultants  to  comply  with  its  ethical  standards,
Natura  offers  workshops  and  classes  on  the  characteristics  and 
benefits of its products, preparing them to offer adequate advice to
each of their clients.

launched  at  the  end  of  2004,

In Brazil
Movimento  Natura,
is  a  vehicle  to
encourage  and  recognize  the  importance  of  the  sales  force  in  the 
dissemination  of  Natura’s  core  values, by  encouraging  them  to 
motivate  their  clients  to  adopt  environmental-friendly  habits  at
home and at work (see social goals established on page 103, for further 
information on Movimento Natura).

Transparency

From the recruitment stage onwards, Natura is transparent regarding
the  rights  and  obligations  of  its  Consultants. They  are  informed,
clearly  and  in  detail, of  product  costs  and  sales  margins, as  well  as
credit and payment terms.

At the time of accreditation, Consultants receive a copy of the Código 
de  Conduta  de  Venda  Direta  Diante  dos  Vendedores  Diretos  e 
entre  Empresas, a  self-regulatory  code  of  conduct  for  direct  sales 
companies, from Brazil’s Direct Sales Association (ABEVD).

They  receive  periodical  printed  materials  with  updated  information
on  promotions  and  new  products. Natura  also  provides  them  with
advance information on products that are about to be discontinued,
as well as price changes.

Communication channels

Relations between Natura and its Consultants are conducted through
periodical meetings, the corporate website and a toll-free number.
Their closest contacts are meetings with their area Sales Promoters.
In these meetings, in addition to receiving handouts with information
on  products  and  sales  programs, Consultants  watch  videos  and 
participate in discussions on the company's practices and values.
On the internet, Consultants count on the following services: on-line
support to address their doubts and concerns, filing orders, sending
and receiving e-mails with information and promotions, highlights on
recent launches, sales tips and technical information on products.
The Natura Support Center (CAN) manages Consultants satisfaction
levels. A  specially  trained  team  provides  information  and  registers
complaints, suggestions  and  critiques, dealing  with  all  requests  and 
following up on these processes until they are resolved (GRI PR8).

In Brazil
We carry out an annual survey of Consultants satisfaction to monitor the
relationship developments and come up with improvements:

Annual Satisfaction Survey (1)(2)
(Consultants satisfaction index %)

2
9

8
8

9
8

1
9

2
8

Mar
2001(3)

Oct
2002(3)

Oct
2003(4)

Jan
2005

Jan
2006

1. From now on, the survey results will be published considering the period when it was carried out.

2. Reported data refer to surveys conducted from January 2001 onwards.

3. Consultants survey results from March 2001 and October 2002 are not comparable to the others
owing to methodology changes.

4. Consultants survey results from October 2003 were altered in this report to make it comparable to
similar surveys conducted in other periods and refer to the same methodology used in later periods.

In addition to the annual survey, since 2005 Consultants are invited to
post their opinion on services received from the company at any time
through  the  corporate  website, giving  it  a  continuous  stream  of 
feedback to inform actions to improve our products and services.

Consultants Evaluation 
of Natura Support Center

Great/Very good  (CAN) 

In other operations
Natura does not carry out surveys with this public.

2005
79%

Consumers

Respect to consumers is one of Natura’s most relevant principles - the 
company  invests  in  the  Consultants  education  so  that  relations  with
consumers are ethical and clear, conveying Natura’s beliefs and values 
in addition to the best possible service.

Codes, policies and specific 
management systems

Texts  on  Natura  products  labels  are  in  full  compliance  with
Resolutions n° 211 of July 14th, 2005, n° 79 of August 28th, 2000 and
n° 335  of  July  22nd, 1999, issued  by  Agência  Nacional  de Vigilância
Sanitária (Anvisa, the national health agency), and meet the guidelines
of  the  Brazilian  Consumer  Defense  Code. Rules  sanctioned  by
Instituto Nacional de Metrologia (Inmetro, the national metrics agency)
are also observed (GRI PR2).

Natura  has  a  Product  Safety  Committee  charged  with  keeping 
current the company’s code of product safety and issuing mandatory
reports on product development regarding adequacy for human use.
Only after receiving this feedback, the department in charge of filing
information with Agência Nacional de Vigilância Sanitária (Anvisa, the
national health agency) requests formal authorizations.

Natura’s code of product safety establishes the criteria for pre-clinical and
clinical  trials  of  all  products  from  the  research  and  development
stages all the way through to their market launch (GRI PR1).The main
safety procedure regarding the company’s products is the toxicological
analysis  of  all  raw  materials  employed  in  the  formulas, according 
to  international  standards. To  conduct  these  tests, we  have  a 
biochemistry  lab  with  in-vitro  reconstituted  human  skin  cells, and
state-of-the-art  equipment  to  test  cell  cultures. These  tests  follow
guidelines established by international agencies, such as the Food and
Drug Administration, (FDA) in the United States and the European
Union’s  Seventh  Directive. Natura  also  has  a  Consumer  Center
where it tests the effectiveness of existing products as well as carries
out performance evaluations of new products.

Natura  keeps  samples  of  each  lot  of  marketed  products.
It  also
enforces  cosmetics  surveillance, that  is, systematic  evaluation  of
adverse effects of each product it markets. Consumers who have any
type of reaction before the product expiration date are supported by
a  specialized  team  of  dermatologists  to  establish  clear  cause-and-
effect relations. This information is then transmitted to the pertinent
departments to eliminate potential irritants when required, and also
form  the  database  that  helps  improve  commercial  messaging  and
future production (GRI PR1).

Natura also has a specific policy for Animal Testing, in which it pledges
to adopt other means of testing to ensure the safety of its products
(see text in this chapter in Society on page 87).

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2005 Annual Report Natura

83

In Brazil
Natura  bases  its  practices  on  the  self-regulatory  publicity  norms 
jointly  established  with  national  associations  of  advertising  agencies
and  consumer  protection  to  comply  with  all  norms  of  social 
It also has a nonintrusive
responsibility in its advertising (GRI PR9).
internet  policy, ensuring  privacy  and  confidentiality  of  information
provided by website visitors (GRI PR3).
The  company  is  a  signatory  to  Código  de  Conduta  de Venda  Direta
Diante dos Vendedores Diretos e entre Empresas, a self-regulatory code
of  conduct  for  direct  sales  companies, from  Brazil’s  Direct  Sales
Association  (ABEVD), aimed  at  safeguarding  fair  competition,
respecting  free  initiative, protecting  the  public  image  of  direct 
salespeople  and  consumer  satisfaction,
including  the  right  to 
privacy (GRI PR6).

In other operations
We are developing a policy to ensure that all international operations
follow our ethical principles regarding consumers. Until this policy is
announced,
international  operations  follow  the  same  guidelines  as
Natura in Brazil, tailored to the reality of each country (GRI PR9).

Ethics

In Brazil
To ensure consumers do not feel misled by deceitful messages and
avoid trespassing on the prevailing cultural and moral social standards,
in addition to the regulations mentioned above, we conduct surveys
with consumers before launching each advertising campaign, so that
our commercial messages are properly interpreted.

Advertising agencies working with Natura are required to conduct
business  with  ethics  and  corporate 
responsibility. Their 
practices are aligned to the Conselho Executivo das Normas-Padrão
da  Atividade  Publicitária, Associação  Brasileira  de  Agências  de
Publicidade  and Conselho  Nacional  de  Auto-Regulamentação
Publicitária (the  industry’s  national  self-regulatory  committees  and 
councils).They are required to work on pro-bono ad campaigns for
nonprofit organizations and NGOs and seek high standards of lan-
guage and content (GRI PR9).

Target  for  2006: Release  and  implement  guidelines  for  Natura’s 
communication management rooted in aesthetics, ethics and transparency.
Natura has no record of penalties or fines related to consumer health
and security; it is in full compliance with the required regulations (GRI
PR4). We  also  conform  to  the  legislation  regarding  breach  of 
advertising  and  marketing  regulations.
In  2004  Natura  received  a
questionable fine and lodged an administrative appeal; there was no
ruling on this appeal as far as year-end 2005 (GRI PR10).

Numbers and types of breaches of advertising and 
marketing regulations

Penalties/Fines

2003
0

2004
1

2005
0

In other operations
We are developing a policy to ensure that all international operations
follow our ethical principles regarding the consumer. Until this policy
is made public, international operations follow the same guidelines as
Natura in Brazil, tailored to the reality of each country (GRI PR9).

Transparency

The company uses product labels and sales brochures as information
vehicles where consumers find detailed information on the products
and  their  benefits  as  well  as  observations  on  issues  related  to 
concepts that led to their development (GRI PR2).

Natura  follows  all  legal  requirements  on  product  labeling. There 
is no record of penalties or fines in this respect (GRI PR7), nor has
it received any fines or complaints on any breaches of consumers’
privacy (GRI PR11).

Number of complaints received through regulatory 
or official organizations to inspect or normalize health 
and security guarantee for the use of products 
and services (GRI PR5).

Complaints

2003
4

2004
1

2005
2

Note: There are no rulings on the complaints filed in 2003 or 2004; there is no record 
of any irregularity in the company’s products.

Communication channels

Natura pursues excellence in its services to assure client satisfaction.We
are available to consumers through Natura Customer Service (Snac),
which serves as liaison to improve client satisfaction.The service counts
on  a  trained  team  to  provide  information, register  complaints,
suggestions and critiques, following the processes until resolution (GRI
PR8). It  also  has  a  formal  confidentiality  policy  with  the  outsourced 
contractors that provide this service (GRI PR3).

In Brazil
The  consumer  relations  management  system  tracks  the  indicators
extracted from the following evaluation forms:

Annual satisfaction survey(1)(2)
(Consumers Satisfaction Index  %)

8
9

5
9

5
9

6
9

Mar
2001

Mar
2002

Oct
2003

Jan
2005

1. From now on, the survey results will be published considering the period when it 
was carried out.
2. Reported data refer to surveys conducted after January 2001.

Besides  the  Annual  Satisfaction  Survey, we  launched  in  2005 
the  Instant  Consumer  Satisfaction  Survey, conducted  daily. Clients 
are  invited, through  random  sampling, to  give  their  opinion  on  the 
support they just received.This way, we have a continuous data stream
to guide improvements to our products and services (GRI PR8).

Consumers Evaluation about 
Natura Customer Service

Great/Very good  (Snac)

Snac – Natura Customer Service 

2005
80%

Total of answered calls 

through Snac (thousands)

Percent of complaints/
total calls to Snac

Percent of complaints 
not answered (1)

2003

2004

2005

1,804

1,905

1,791 

31%

32%

48%

7.0%

2.3%

5%

1. Ratio of complaint calls placed on hold and disconnected/total complaint calls.

Total of active processes involving the 
Consumer Protection Code

Administrative Processes (Procon)
Legal Processes (civil and criminal)
Active complaints involving 

consumer health and safety

2003
68
45

2004
23
72

2005
17
57

4

0

0

In other operations
The  consumer  relation  management  system  tracks  information 
consolidated  from  Snac  calls. Natura  does  not  carry  out  satisfaction 
surveys with this public.

Argentina        Chile         Peru  Mexico(2)

To  ensure  quality  of  all  purchased  consumables, products  and 
outsourced services and to strengthen the relationship with its partners,
Natura rewards suppliers who demonstrate excellence standards. In this
respect, a  follow-up  and  certification  process, based  on  quality 
standards, logistics, innovation, cost, contractual conditions, support and
reliability was created.The evaluation of potential suppliers is carried out
by Natura through a punctuation system that identifies and recognizes
partners  who  show  better  practices. With  this  certification  program,
Natura seeks to establish a clear, fair and equitable relationship between
the parties. In 2005 this process evaluated 53 suppliers of consumables
and finished products, which represent 80% of the volume of purchases
by Natura Brazil (GRI EN33).
Natura’s  suppliers  satisfaction  is  measured  periodically  through  a 
survey carried out by an external institute. The results of this survey
are used as a base to establish action plans to improve these relations.

Snac – Natura Customer Service(1)
2005
Total of answered  
calls through Snac 
(thousands)

27

14

Percent of complaints/
total calls to Snac
Percent of complaints  

not answered(3)

35%

0%

47%

0%

Total of active processes involving the
Consumer Protection Code(1)
2005
Administrative Processes (Procon)
Legal Processes (civil and criminal)
Active complaints involving 

0
0

consumer health and safety

0

36

29%

0%

0.7

16%

0%

Annual satisfaction survey(1)(2)
(Suppliers satisfaction index %)

3
9

3
8

8
7

1. From now on, the survey results will be
published considering the period when it 
was carried out.

2. Reported data refer to surveys 
conducted after January 2001.

Argentina   Chile   Peru   Mexico(2)

May
2002

Jan
2004

Jun
2005

5
1

0

0
0

0

0
0

0

1. The values refer only to 2005.
2. The values refer to September and December.
3. Ratio of complaint calls placed on hold and disconnected/total complaint calls.

Suppliers and 
Supplier Communities 

Suppliers  are  a  critical  part  of  Natura’s  business  network  and  are
jointly  responsible  for  the  development  of  the  company. Owing  to
this, Natura looks for suppliers that share its beliefs and values and 
are  in  line  with  its  social  responsibility  and  sustainability  policies,
committing themselves, among other things, to respect the Child and
Adolescent Statute and environmental laws.

Specific management systems,
codes and policies
General suppliers
In 2005, Natura developed a policy with guidelines and responsibilities
related  to  the  purchase  of  materials  processed  in  the  company. In 
addition  to  defining  criteria  to  be  considered  in  the  selection  of 
this  policy  shows  departments  involved, minimum 
suppliers,
requirements  from  potential  suppliers  and  Natura’s  responsibilities
regarding  its  current  suppliers.
It  also  recommends  to, whenever 
possible, select  socioenvironmentally  responsible  suppliers  from  co-
operative  enterprises  or  income  distribution  projects  in  order 
to increase the social benefits of the business. The target for 2006 is
to  publish  this  policy  to  all  current  suppliers  and  make  it  available 
to potential ones.
A specific document for suppliers and third parties, which details the
company’s recommendations on the quality, health and safety at work,
environmental  and  social  responsibility, was  also  developed. Suppliers
will be encouraged to comply with indispensable requirements that will
be subject to auditing.

See analysis of goals established in 2004 at the end of this chapter.

its  potential 

local  development,

its  current  situation  and 

Asset supplying communities
Natura  applies  selection  criteria  for  supply  areas  that  take  into
regarding 
account 
sustainable  production,
logistics, supply  and 
institutional, regulatory and legal matters. This process also considers
whether characteristics of area and local population are aligned with
the marketing strategy for the product line that is being developed.
In  order  to  follow  up  the  conditions  of  compliance  with  purchase
contracts  established  with  the  supplying  communities  and  the
providers of raw materials for Natura, there is a relationship program
that involves visits to these communities, whose quality is supervised
by  internal  committees. In  some  cases, the  program  also  promotes
the  development  of  local  projects. In  supply  areas  of  botanical  raw
materials, one of the monitoring modes is a certification process that
adopts socioenvironmental principles and criteria (GRI SO1).
For  the  evaluation  of  quality  of  relationship  and  transparency  of 
business  conditions, anthropological  reports  are  made  according  to
requirements  of  the  Genetic  Patrimony  Management  Council
(CGEN). Socioenvironmental  projects  are  being  elaborated  with 
communities at Iratapuru, in Amapá, and the surroundings of Belém,
in Pará (GRI SO1).
See analysis of goals established in 2004 at the end of this chapter.

Ethics

Regarding the ethical principles that guide the relationship of Natura
and its suppliers, in addition to the Values and Beliefs of the company,
applied to its general public, Natura respects the Charter of Principles
of the Ethos Institute on Companies and Social Responsibility, which
presents guidelines for operating with integrity, fighting against com-
mercial influence, offering or receiving bribes or tips from any public
or private person or entity. In addition, the company adopts the prin-
ciples of Global Compact, to avoid using services or products from
companies that violate human rights, and benefit from advantages of
states that violate them.
The compliance of these guidelines is evaluated during the diagnosis
phase of the Corporate Responsibility Management System.
In previous years, the information provided about the percent of paid
contracts in accordance with its terms, excluding those paid through

84

Annual Report Natura 2005

2005 Annual Report Natura

85

adjusted penalties, was not properly refined.The referred information
is  not  liable  for  calculation, since  there  are  no  internal  control 
mechanisms (GRI EC4).

indexes  that  rate  suppliers 

Transparency
In Brazil
All  matters  that  influence  Natura’s  and  its  suppliers’ businesses  are
treated directly with them. Suppliers’ selection or invalidation criteria
are  noted  in  evaluation  questionnaires  and  in  quality, price  and 
relationship 
in  our  certificate 
program for this public.
Follow-up  letters  to  main  suppliers  of  consumables  are  prepared
every three months, where all relevant information to the parties is
reported, such as purchase evolution, consumables stock positions, as
well as quality and corporate responsibility.
Semiannually, departments that maintain relations with main suppliers
carry  out  a  formal  self-evaluation, regarding  accessibility, proactivity,
ethics, transparency, quality  of  information  and  processes, innovation
levels, conduct and negotiation aspects.These evaluations are discussed
in meetings with the presence of the involved parties.

Communication Channels
In Brazil
In 2005, Natura structured two additional communication channels – a
toll-free number and an e-mail addres – that allow suppliers to convey
doubts that they would rather not discuss directly with the company’s
dealers.These will be made public in 2006.

Neighboring 
Communities 

Natura  has  its  headquartes  located  in  the  Municipal  Districts  of
Cajamar and Itapecerica da Serra, in São Paulo, considers itself part of
the  local  communities  and  concerned  with  their  needs  and  future.
Because of that, the company supports the implementation of a local
Agenda  21, that  is  helping  set  up  participative  processes  in  these
communities to define their future.
Natura  has  also  formed  working  groups  composed  of  personnel 
to  provide  support  for  activities  in  the  areas  of  education, work
and  income  generation, environment  and  relations  with  local 
organizations and groups.

Codes, policies and specific 
management systems
In order to build responsible management, the company adopted as
one of its strategic guidelines “to articulate and act as articulation and
facilitation agent for processes of local sustainable development, cap-
turing  all  opportunities  to  contribute  to  the  improvement  of  these
communities quality of life, so as to foster good practices.”

Ethics and transparency
in  2000, Natura  began
Even  before  its  establishment  in  Cajamar,
approaching  the  communities  of  this  municipality, contributing
towards strengthening local society with the development of leader-
ships and dissemination of the culture of rights, especially among the
younger population. The relationship established with the local gov-
ernment  and  institutions  led  to  the  creation  of  the  City  Council  of
Child and Youth Rights and the City Fund of Child and Youth, which
receives funds for children programs.The trust established among the
parties  also  involve  the  participation  of  Natura’s  employees, the
mayor, secretaries, NGOs and social citizens in the establishment of a

political  agenda  and  in  proposing  sustainable  planning  initiatives  f
or the community.
To learn more about the programs carried out in these communi-
ties, please  refer  to  description  of  projects Agenda  21  –  Cajamar,
Working  Groups  Natura-Cajamar  and  Natura-Itapecerica  da  Serra
in  chapter  Highlights  of  Investments in  Corporate  Responsibility  on
page 109 (GRI SO1).

See analysis of goals established for this public in 2004 at the end
of this chapter.

Communication channels
Communication  between  the  company  and  the  neighboring 
communities occurs mainly through the connections established with
local authorities, citizens and community leaders.
Natura’s direct relationship channel with its neighboring communities
is the toll-free number Fale com a Natura. Its objective is to circulate
information  on  the  company’s  projects  and  induce  locals  to 
participate  and  address  their  concerns  over  these  projects. The 
company counts on a channel for recording and answering commu-
nications 
about 
by 
the  environment, which  also  may  be  accessed  by  neighboring 
communities (GRI SO1).

interested 

requests 

parties 

and 

Government 

As it believes that the company must be an agent of social change,
Natura engages in a range of initiatives in the public sector through
dialogue with all government spheres: Federal, State and Local, which
refer not only to the nature of its business, but to society’s needs.

Codes, policies and specific 
management systems
The Governmental Relations department function is, mainly, to establish
a  partnership  and  create  relationship  opportunities  for  promotion
and dissemination to society of the concepts of corporate responsi-
bility and sustainable development. Participants in this department also
accompany or represent senior executives of Natura at these events.
In 2005, a Governmental Relation Management System was created,
which defined the process of the department, as well as functions, key
activities  and  sub-processes  related  to  it. Although  the  code  of 
relations with the civil service, as well as policies about campaign con-
tributions, lobbying, corruption and bribing, still have not been formal
ized (GRI SO2 and SO3) – the forecast is for them to become formal
by the end of 2006. Natura bases its relation with the government on
ethics and transparency, which result from its values and beliefs.

See analysis of goals established in 2004 at the end of this chapter.

Ethics and transparency
Natura convenes regular debates on key issues related to the national
political agenda. Sustainable use of biodiversity, industrial policy, foreign
trade, regional development, regulatory matters, technological innovation
are some of the issues discussed by the Congress, the government and
its agencies to which Natura seeks to contribute.

Communication channels

Natura relates with the government in different ways and at diverse
levels. Its particular contribution focus on issues of sustainable use
of Brazilian biodiversity and sharing of income, such as the access to
our heritage, fair trade and income sharing of.There are direct con-
tacts with government officers and indirect ones, through business

associations, such as the Direct Sales Association (ABEVD) and the
Brazilian Association of Personal Hygiene, Perfumery and Cosmetics
Industry (Abihpec). With these actions, the company tries to pro-
mote change and contribute to industry and sector competitiveness
integrating  the  production
by  eliminating  productive  bottleneck,
chain and providing incentivies to promote its products and brand.

Society

Natura sponsors several organizations, on the belief that it can be
an influencing factor for social change. In this sense, for ten years it
has  been  involved  in  programs  of  public  elementary  education. In
addition,
it  supports  and  sponsors  neighboring  communities,
supplying communities and social organizations.

Codes, policies and specific 
management systems

Natura includes in this public civil society organizations and society as
a whole.

Due  to  the  demands  from  a  specific  set  of  society  about  our 
manufacturing  processes, Natura  does  everything  in  order  to  make
public its position regarding animal testing, as follows.

Animal testing of cosmetics products

• Since  2003, Natura  has  totally  banished  the  use  of  animals  in 

laboratory testing for finished products.

• For over six years, it has been searching for alternatives to reduce
this  testing  procedure, ensuring  the  safety  of  its  products. It  still 
performs  limited  animal  testing  for  reactions  to  some  raw 
materials when there are no alternative methods that may enable
the elimination of health risks for users.

• The  goal  for  2004  –  a  25%  decrease  in  the  number  of  raw 
material  tests  for  cosmetics  in  animals  –  has  been  surpassed,
reaching 78.5%. Owing to legal requirements, such as Anvisa´s (the
National Health Agency), Natura performs safety and efficacy test-
ing of phytotherapic categories in animals.

• Natura also invests in alternative testing as part of the development
of new assets and it keeps an in vitro laboratory for the evaluation
of raw materials and products in artificially grown human or animal
cells. It also invests about R$ 1.5 million annually in test development
and  in  training  of  professionals  who  are  dedicated  to  this  issue.
These ongoing efforts have enabled the gradual decrease of animal
testing, aiming  at  the  complete  elimination  of  this  practice  by
December 2006.

• Natura  follows  the  strictest  technical  and  scientific  international
procedures  based  on  a  principle  internationally  known  as  3R:
Reduction, Refinement  and  Replacement. This  principle  is  the
guideline for the largest cosmetics industries in the world aiming
at analyzing and developing alternative methods for animal essays.

• The company has created the Natura Products Safety Committee
that, among  other  functions, has  the  purpose  of  establishing  the 
lowest number of essays requiring tests in animals specially bred
for that purpose.

In this scenario, performing animal testing is becoming less necessary
and it represents an exception in the current reality of the company,
which  will  do  its  utmost  to  eliminate  it  completely. In  the  strategic
alternatives approved  for  the  next  years, we  are  committed  to 
totally  eliminating  the  tests  by  December  2006. Therefore, whenever
Natura has an innovative launch the company has a commitment to
release it in a transparent way to everyone.
Natura  is  totally  against  any  kind  of  unfaithful  communication  that
accuses  the  company  of  indiscriminately  using  animals  in  laboratory
testing.This kind of communication aims to mislead public opinion and
does not add value to knowlegeable discussions about the subject.

Tests in animals for phytotherapic products
Natura, due to competent authorities’ requirements (Anvisa), needs
to  carry  out  tests  in  order  to  prove  the  security  and  efficiency  of 
phytotherapic products in animals (GRI PR1).

Number of tests in animals

Tests in animals for cosmetics
Tests in animals for phytotherapic 

products

2003
308

249

2004
66

200

2005
96

0

See analysis of goals established in 2004 at the end of this chapter.

Ethics and Transparency

Natura’s relations with several entities of society, from NGOs to busi-
ness organizations, are transparent.The list of organizations which we
are  related  with  are  annually  published  in  our  annual  report  (see
“Commitment  with  Leadership  and  Social  Influence” in  the  chapter
Highlights of Investments in Corporate Responsibility on page 115).
The company’s policies regarding matters of public interest, as well as
its  socioenvironmental  strategic  opinions, are  considered  public
domain  documents  and  made  available  upon  request  or  when  we
deem appropriate.

Communication channels

Our  relations  with  community  organizations  take  place  in  different
ways. From  enquiries  and  specific  forums  promoted  by  the 
company  for  common  interest  issues, evaluation  processes  of  our
management  with  the  participation  of  organizations  and  social 
leaders  as  observers,
to  attendance  of  representatives  of  the 
company in forums, committees, councils and conferences.

Governance

Natura has been improving its corporate governance since the mid-
1990s when it placed new executives in strategic positions, to foster
professional  management. This  process  developed  further  with  the
estabilishment of Management Committee in 1998 – followed by the
Auditing  and  the  Risk  and  Human  Resource  Management  commit-
tees. The  highlight  of  this  process  was  the  company’s  IPO  on  May
26th, 2004.

Ethics

No operation regarding ownership structure has been carried out in a
way that it would constitute economic concentration (GRI SO6). (For
further information on Governance, refer to specific chapter on page 66)

86

Annual Report Natura 2005

2005 Annual Report Natura

87

Goals Established in Natura’s 2004 Annual Report

Initiative

Committed Target

Results

GRI EN 33

a) Disseminate and practice quality control systems

☺ Target reached. During 2005, all of our suppliers considered strategic, key

established with suppliers.

b) Evaluate 100% of the documentation pertaining to
all “environmentally critical” and new suppliers.

and those deemed of critical importance were informed about the QLICAR
program - 53 of them are under monthly monitoring for criteria of quality,
socioenvironmental responsibility, costs and relationship.

(cid:2) Target partially reached. Regarding productive items and finished 

products considered environmentally critical, we closed 2005 with 
100% of the documentation evaluated for new suppliers and 95% 
for old suppliers.

(cid:2) Target partially reached. 50% of the Providers of transportation services 

considered environmentally critical were evaluated in 2005.
The share of nonevaluated suppliers refers to either new ones 
(contracts signed in 4Q05) or to those who have not sent 
completed documentation required for evaluation.

c) Of the evaluated suppliers in 2004, increase those

☺ Target reached. Of total active suppliers in 2005, 41% were rated 

with an A rating to 30% of the total.

in the A category.

GRI HR10

a) Develop a relationship code.

b) Structure an Ombuds Service at Natura.

(cid:2) Target partially reached.The Carta de Princípios de Relacionamento

was prepared but did not receive final approval. Its launch 
will occur in 2006.

(cid:3) Target missed. Study comprising evaluation, analyses, model 

recommendations and of models and premises was completed.
Implementation will occur in 2006.

GRI SO1

a) Install a multipartite forum to define actions
regarding the Cajamar development plan,
following sustainability principles.

☺ Target reached. District and Town Hall forums were installed between
October and December, after extensive discussion and preparation 
processes.

b) Constitute a tripartite working group for implementation

of Agenda 21 in Potuverá, Itapecerica da Serra.

c) Perform assessment in Potuverá.

d) Report socioenvironmental impact of Natura’s

activities in more relevant supplier communities.

(cid:3)

(cid:2)

(cid:2)

Target missed.The group of leaders did not form a tripartite group to 
foster Agenda 21 in Potuverá.

Target partially reached. Diagnostic assessment was addressed in the initial
stages of the leadership course involving five associations of residents.
To define their working targets, the associations had to start from 
a diagnostic assessment of the area.

Target partially reached. Participative diagnostic assessment and local
development planning in the communities surrounding Belém and in the
community of Iratapuru were completed.These studies are yet
to be performed in the communities of Médio Juruá.

GRI SO2

Establish  policies  on 
and bribery.

the 

issues  of  corruption 

(cid:3) Target missed.The policy was not prepared during 2005. We chose to
wait for the completion of the Carta de Princípios de Relacionamento, to
later define a policy fully compatible with the relationship principles.

GRI SO3

Establish policy on political contributions.

(cid:3) Target missed.The policy was not prepared during 2005.

We chose to wait for the completion of the Carta de Princípios de
Relacionamento, to later define a policy fully compatible with 
the relationship principles.

GRI PR1

Keep  below  170  the  number  of  animals  used  in  raw-
material testing of cosmetic products (which represents a
32% reduction from the 2004 target). It would also mean
a 158% improvement over 2004 levels, because some of
the testing scheduled for 2004 was postponed to 2005.

☺ Target reached. A total of 96 animals were used in lab testing for safety of
new raw materials during 2005.The value represents 56.5% of the stipulat-
ed target, reflecting Natura’s policy to reduce testing in animals and use of
in vitro testing of components safety. Again, it is important to point out that,
just as in 2004, animals were not used for safety testing of finished products.

88

Annual Report Natura 2005

Goals compatible 

with sustainable 

development 

Natura acknowledges that, upon reaching its economic and financial
goals, there are social and environmental impacts produced that must
be regarded as part of the business.Therefore, the company began to
consider impact details in its decision process.
Among  the  main  results  in  2005, we  highlight  improvements  in 
the  assessment  of  the  environmental  impact  of  packaging  and 
the  inclusion  of  goals  to  reduce  its  consequences  in  the 
establishment  of  performance  bonuses, as  well  as  the  increase 
in refill sales. We also introduced more specific methods to calculate
carbon emissions and sinking.
Intense discussions on the company’s role in the development of the
communities  surrounding  its  corporate  facilities  and  its  supplying
communities on the short, medium and long term, as well as ques-
tioning of  proposed models, have led us to establish new goals. We
began a critical evaluation of indicators for the social impact of the
business and are in the middle of a redefinition process around the
following  focal  points: wealth  distribution, job  creation  and  income
generation, social inclusion and education.
Natura’s planning cycle opened space to the social and environmental
analysis of each area and included the theme in its 2006 goals definition
in a more consistent way.
Below  are  our  financial, social  and  environmental  results. We  begin
each block with the policies and management systems, followed by an
explanation of performance indicators.

Direct Impacts

Performance indicators:

Net sales (R$ thousands) (GRI EC1)

2003

2004

2005

Net sales

1,328,910

1,769,664

2,282,164

Natura does not disclose regional market analyses (GRI EC2).

Cost of goods, materials and services 
purchased (R$ thousands) (GRI EC3)

Cost of goods, materials and 

services purchased

942,240

1,365,906

1,731,670

2003

2004

2005

Total payroll and benefits (including wages, pensions,
other benefits, and severance pay) broken down by country
(R$ thousands) (GRI EC5)

Brazil
Argentina
Chile
Mexico
Peru
France
Ybios

2003(1)

167,088
4,514
2,620

2004

233,194
5,066
4,343

3,561

4,688

N.A.

N.A.

2005

277,078
8,500
5,727
5,413
6,589
3,121
(12)

Total Natura

177,783

247,291

306,416

1. Payroll amounts for 2003 broken down for the various Natura operations were corrected in
this report due to previously published figures being preliminary. Note that the total payroll
amount for 2003 is unchanged.

Economic

Codes, policies and general 
management systems 

The  individual  and  consolidated  financial  statements  that  serve  as
basis  for  the  economic  performance  indicators  were  prepared  in
accordance  with  consolidation  criteria  from  Brazil’s  GAAP  and 
regulatory  instructions  and  decisions  issued  by  the  Brazilian
Securities  Commission  (CVM). These  financial  statements  include
those  of  the  company  and  its  direct  and  indirect  subsidiaries. We
emphasize that these financial statements are audited quarterly and
annually  by  an  independent  auditing  firm  and  disclosed  to  the 
market  through  the  CVM  site, and  Natura’s  Investor  Relations 
department, as well as published on a major newspaper, in case of
annual  financial  statements. The  financial  statements  of  foreign 
subsidiaries  were  converted  into  Brazilian  currency  at  exchange
rates in effect on the balance sheet dates.

Furthermore, Natura  follows  the  Code  of  Ethics  and  Conduct 
Standards  established  by  the  Association  of  Capital  Markets
Investment Analysts and Professionals, Apimec, in order to establish
conduct standards to these professionals.

The  various  management  processes  and  systems  that  are  specific 
to  each  economic  indicator  are  under  the  responsibility  of  the
Vice-President of Finance.

Payments to providers of capital, broken down by interest
on debt and borrowings, and dividends on all classes 
of shares, with disclosure of any arrears on payment 
of dividends to preferred shares (R$ thousands) (GRI EC6)
2005
45,453
319,442
362,895

2003
Interest on debt and borrowings
64,439
Dividends and interest on capital(1) 60,331
124,770
Total

2004
33,834
216,352
250,186

1. Values for 2002 and 2003 refer to dividends and interest on capital of Natura Participações.

Increase/decrease in retained earnings at the end 
of the period (R$ thousands) (GRI EC7)

Net income

2003
63,884

2004
300,294

2005
396,881

Total sum of taxes of all types paid, broken down 
by country (R$ thousands)  (GRI EC8)

Brazil
Argentina
Chile
Mexico
Peru
France
Ybios
Total Natura

2003
490,316
6,631
2,173
N.A.
2,964
N.A.
N.A.
502,084

2004
531,346
9,200 
3,156
N.A.
4,103
N.A.
N.A.
547,805

2005
706,844
11,086
4,419
223
4,583
N.A.
26
727,181

2005 Annual Report Natura

89

In 2005, Natura was granted by the district council of Itapecerica da
Serra, São  Paulo, Brazil, a  tax  break  in  the  amount  of  R$  716,780.
This amount will be allocated to investments (GRI EC9).
Regarding the total amount spent on infrastructure development for
operations other than the main one (GRI EC12), in 2005, R$ 9,415
million were invested in Brazil, as follows:

In Cajamar:
• Expansion of the Effluent Treatment Plant
• Upgrade of the energy management system
• Adaptation of the waste disposal area 
• Installation of monitoring equipment for the vacuum system
• Complementation of parking lot solar-energy lighting
• Acquisitions of furniture and facility improvements

In Itapecerica da Serra:
• Automation of the diesel system in generator
• Reflective painting and thermal insulation of Administrative 
Center roof 

Investment Matrix

The amount of donations to the communities, society and to other groups
and the total amount spent on environmental concerns are included in
the Investment Matrix in Corporate Responsibility (GRI EC10 and EC35)
(see chapter Methodology and Key Indicators on page 48).

Environmental
Codes, policies and general 
management systems

Natura’s socioenvironmental policy assumes that an environmentally
responsible company should identify its impacts on the environment,
minimize  the  negative  ones  and  maximize  those  that  are  positive.
Therefore,
it  should  keep  improving  environmental  conditions  by 
minimizing potentially aggressive activities and disseminating knowledge
regarding  this  management  to  other  companies. This  policy  contem-
plates  responsibility  towards  future  generations; environmental
education; management of the environmental impact of its products
and  services  and  their  life  cycles; and  minimization  of  material
consumption and output.
Regarding  socioenvironmental  issues, and  as  part  of  its  social  and
environmental strategic options, Natura intends to:
• Continue mitigating the environmental impacts from our processes,
products and services, especially those related to the major issues in
our future: the sustainable use of water, release of greenhouse gases,
general reduction of waste products, and the efficient use of energy
– as our main focuses from the operational, educational, and public
policy  influence  standpoint. This  makes  us  face  the  challenge  of
redesigning our business chain and acquiring specific technologies;

•  Continue  investing  in  the  sustainable  use  of  biodiversity  as  a  way 
to  promote  the  conservation  of  native  forests, creating  new
agroforestry models;
• Considering that the current knowledge on the use of genetically-
modified  materials  is  insufficient  to  determine  their  impact  on  the 
environment  and  on  health, we  decided  not  to  use  genetically-
modified materials in our products as a precaution.
Natura  also  abides  by  the  directives  in Agenda  21, which  signals  a
change  in  the  development  pattern  of  the  21st  century  towards 
sustainability. It also follows the guidelines of Global Compact, among
which  are  the  call  for  preventive  action  and  the  development  of 
initiatives to promote increased environmental responsibility.
In 2005, the company integrated the quality control and environmental
management  in  Natura’s  Integrated  Regulatory  System  (SINN). This
system helps team members engage in their daily activities with the
company’s commitment to the environment in mind, alongside with the
commitment  to  quality  of  products  and  services. The  development  of
SINN includes elements from the cutting edge of corporate management
– based on the standards NBR ISO 9001:2000 and NBR ISO 14001:2004
– the Criteria for Excellence of the National Quality Foundation (FNQ),
the best market practices oriented towards Natura’s corporate culture.
SINN is also oriented towards the Good Manufacturing Practices (GMP),
systematic and necessary methods to ensure that our products comply
with excellence requirements specified by the market.
In  2005, Natura  was  certified  for  NBR  ISO  9001. This  certification  is  a
result of Natura’s continual commitment with the quality of its processes,
products and services, seeking to improve these aspects everyday.
In relation to the environmental performance of its suppliers, Natura
possesses  clear  standards  and  procedures  for  supplier  selection  and
evaluation in accordance with ISO 14001. Suppliers are evaluated at
least every two years through an analysis of their legal documentation
and a self-applied environmental evaluation (see details in Suppliers and
Supplier Communities in the chapter Quality of Relations on page 85).
Natura  has  not  been  issued  any  penalties  in  2005  for  any  legal
infringement regarding the environment (GRI EN16).Through SINN,
all  legal  requirements  concerning  the  environment  are  monitored,
allowing for constant interaction between operations and preventing
any irregularity. Moreover, the company monitors the progress of leg-
islative  projects  through  the  use  of  internal  discussion  forums.
Internal environmental issues are followed up by means of reports
showing  goals  and  action  plans  established  by  the  areas, the
Sustainability Committee and the Executive Committee.

Biodiversity

Codes, policies and general 
management systems

By signing the Biological Diversity Convention during ECO’92, Brazil
and  155  other  countries  committed  to  implementing  a  series 
of  policies  regarding  conservation  and  sustainable  use  of  Brazilian
biodiversity. The first challenge is getting to understand biodiversity
itself, the  second  is  to  preserve  this  legacy  and  then  there  is  the
complex  task  of  designing  a  development  model  that  ensures 
sustainable use of the components of biological diversity as a whole.
On May 24th, 1994, the BDC was adopted by the Brazilian Congress
for use as a basis for the Brazilian Biodiversity Policy.

Natura  adopted  a  business  strategy  of  investing  in  a  new  product
platform  based  on  the  sustainable  use  of  natural  resources  and
respect for regional and local cultural traditions.
With this new model, the company established partnerships with rural
suppliers  (traditional  communities  and  family  farm  groups)  in  some
regions  of  Brazil  and  crafted  a  network  of  excellence  that  promotes
research and development, discovers new natural resources, and seeks
to refine products and processes, adding value to Brazilian biodiversity.
Natura encourages the organization and nurturing of rural suppliers
and  seeks  to  participate  in  the  construction  of  supply  chains  to
ensure fair pricing of raw materials, focusing on the promotion of the
social and economic progress of these suppliers and the adoption of
production processes with lower environmental impact. This activity
follows  the  recommendations  of  the World  Labor  Organization, the
Brazilian Statute of Children and Adolescents, environmental certification
programs and current legislation.
In  its  socioenvironmental  strategic  options, Natura  proposes  to 
continue  investing  steadily  in  the  sustainable  use  of  biodiversity,
aiding its conservation.
There  are  many  specific  management  systems  regarding  Natura’s 
biodiversity  project: selection  of  assets  for  research, regulation  of
this  research, development  of  products  and  testing; development 
of suppliers of all sizes and identifying new supplying communities;
environmental  certification; and  the  processes  concerning  social
and environmental impacts produced by the production activity on 
supplying communities, and others.

Performance indicators

1. Natura’s real estate holdings:
Natura owns no land properties other than those where its business
units  are  located. Two  of  these  are  located  in  environmentally
important regions, Itapecerica da Serra, a watershed protection area,
and  Cajamar, an  environmental  protection  area, both  within  the
Atlantic  Forest  biome. These  operations  comply  with  the  applicable
legal requirements (GRI EN6 and EN29).
The company obtains its botanical raw materials from leased or rented
areas managed by community or rural producers. Concerned that the
resources of the land should be exploited responsibly, Natura strives
to  ensure  a  sustainable  exploitation  model  and  study  the 
environmental importance of these areas.
In 2005 Natura has acquired
no new additional areas for its production activities (GRI EN23).
In 2005 the company increased its built area slightly in the Cajamar
site, which now totals 83,210 m2 as a result of the expansion of the
Effluent Treatment Plant and of the product separation lines.The site’s
impermeable  surface  now  comprises  12.9%  of  the  total  land. In  the
Itapecerica  da  Serra  site  impermeable  area  remained  unchanged  at
15% of the land (14,366m2) (GRI EN24).

2. Impacts of Natura’s activities on earth’s biodiversity and ecosystems:
To  describe  the  main  impacts  on  biodiversity  linked  to  activities  or
products and services in the various environments (GRI EN7), we will
start by explaining how we select our direct operation areas.
In selecting the areas that can be sources of production inputs (botanical
raw  materials  such  as  extracts, oils  or  compounds)  developed  with
Brazilian  species, or  foreign  species  cultivated  in  Brazil, Natura’s  main
focus  is  traceability  and  sustainability, in  order  to  ensure  quality  and  a
reduced impact on the environment.
The company adopts two processes to ensure the sustainable use 
of natural resources:
1) Identification of the input sources;

2) Asset certification program for two kinds of management:

a) Management of non wood forest products – The assumption is that
this ensures a continuous supply of raw materials, minimizes environ-
mental impact, and safeguards the capacity for sustainable production.
Forestry  certification  is  designed  to  assess  the  asset  extraction
process  and  evaluate  adequacy  of  the  management  model, under
principles and criteria established by the Forest Stewardship Council,
FSC, which consider social, economic and environmental aspects.

b) Agricultural  management – This  is  done  by  emphasizing  good
production practices and includes agricultural and ecological concepts.
The  agricultural  certification  is  designed  to  evaluate  the  agricultural 
production of assets, under the principles and criteria of the Sustainable
Agriculture Network, SAN, and of the Instituto Biodinâmico, IBD.
Natura’s assets certification process comprises three stages:

Stage  I  –  Internal  process  to  identify  and  select  a  potential  supply
area. In this stage the company analyzes the types of producers, the 
community’s  organization  and  identify  the  type  of  management
(agricultural or forest based).

Stage  II  –  Certification  design  preparation,
including  discussion  of
processes  are  discussed  with  vegetable  product  suppliers; selection 
of certifying authority; with preliminary analysis of the supply area by
the certifying authority, if required.

Stage III – Inspection of the supply areas for certification; implementation
of an action plan to conform with regulations from certifting authority;
obtaining the certifying authority’s official opinion to obtain authorization.
The company analyzes the environmental impacts of forest management,
in their various aspects, such as: (GRI EN7)

Biotic environment(1) – A positive impact since the harvest does not
exceed the area’s capacity limit and may even favor the renewal of the
species, and thus the forest’s dynamics of succession  (2); contribution
for conservation of genetic diversity maintained by traditional communities
(on farm conservation)(3).

Physical environment(4) – A positive impact on the soil, since mainte-
nance of the forest man-made environment preserves this resource.
Removal of forest biomass (frequent harvests) has a negative impact
on nutrient cycling(5).

Man-made  environment(6) –  Positive  impact  is  positive, especially  in
preventing the exodus of rural workers to the cities, generating jobs
and contributing to local development.The cultural aspect is benefited
by  the  recognition  of  the  value  of  the  body  of  knowledge  acquired
through inherited traditions.

1. Biotic environment: flora (original vegetation, seed deposit on the soil, natural regeneration)
fauna (vertebrates and insects) and microorganisms.
2. Forestry succession: it is a process of progressive change in the proportion and composition
of individuals from a vegetal community until this community reaches a state of dynamic
equilibrium with the environment
3. On farm preservation: it is a strategy that complements ex situ preservation and is 
characterized as one of the forms of genetic preservation of agrobiodiversity; its particularity
is the fact that it involves genetic resources that are cultivated by the traditional populations,
who have a great diversity of phytogenetic resources and a broad knowledge of them.
4. Physical environment: air, water resource and edaphic resource.
5. Cycling of nutrients: movement of elements and inorganic compounds from the 
environment to the organisms and from these organisms back to the environment, by way of
biogeochemical cycles.
6. Man-made environment: settlement of rural workers in the countryside, jobs, regional 
development, landscaping.

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Raw materials/Ekos

State

Phase I

Phase II

Phase III

Notes

Beginning

End

Beginning

End

Beginning

End

Andiroba
Carapa guianensis
Brazil nut
Bertholletia excelsa
Breu-branco
Protium pallidum
Buriti
Mauritia flexuosa
Chamomile
Chamomilla recutita
Copaíba
Copaifera spp.
Cumaru
Dipteryx odorata
Cupuaçu
Theobroma grandiflorum
Flatsedge
Cyperus articulatus
Guaraná
Paullinia cupana
Lemon grass
Cymbopogon citratus
Macela
Achyrocline satureoides
Maté tea herb
Ilex paraguariensis
Murumuru
Astrocaryum murumuru
Passion fruit
Passiflora edulis
Pitanga
Eugenia uniflora
Rosewood
Aniba ferrea
Raw materials/Other lines

Açaí
Euterpe oleracea
Cacao
Theobroma cacao
Jambu
Spilanthes oleracea

Amazonas

Amapá

Amapá

Under evaluation

Paraná

Amapá

Under evaluation

Rondônia

Pará

Bahia

São Paulo

Paraná

Rio Grande do Sul

Amazonas

Minas Gerais

São Paulo and 
Paraná
Amazonas

State

Rondônia

Bahia

São Paulo/Paraná/
Rio de Janeiro

Phase I

Beginning

End

Phase II

Beginning

End

Phase III

Beginning

End

Traditional 
management
Traditional 
management
Traditional 
management
Traditional 
management
Cultivation

Traditional 
management
Traditional 
management
Agroforestry 
system
Cultivation

Organic 
cultivation
Cultivation

Traditional 
management
Traditional 
management
Traditional 
management
Cultivation

Cultivation and 
traditional management
Traditional 
management
Notes

Agroforestry 
system
Agroforestry 
system
Organic cultivation

Target for 2006: To reach 21 certifications, including six more assets
in  Phase  III  of  the  certification  process. Natura  uses  assets  (oils  and
extracts) from 35 native and exotic species in Brazil. Therefore, with
21 certifications we will reach 60% of all certified species.
See analysis of goals established in 2004 at the end of this chapter.
In addition to the certification, conservation of biodiversity is encour-
aged  when  it  provides  benefits  and  products  that  can  generate 
economic resources.
Regarding activities and operations impact over protected areas (GRI
EN25), we started from the six categories of protected areas of the
World Conservation Union.
After analyzing these categories of protected areas, we conclude that
two areas that have partnering agreements with Natura fit category
VI: “Resources  in  protected  areas  managed  to  allow  the  sustainable
use of natural ecosystem.”These areas are the Médio Juruá Extraction
Reserve (located in the state of Amazonas) and the Iratapuru River
Sustainable  Development  Reserve  (located  in  the  state  of Amapá).
Both  areas  were  created  by  the  federal  and  state  governments  for
purposes  of  sustainable  exploitation  of  resources  found  in  them.

They generate cash and jobs for the populations that have always lived
in those areas.
The  company’s  activities  of  buying  resources  in  the  aforementioned
protected  and  sensitive  areas  are  monitored  by  the  responsible 
environmental bodies – the Brazilian Institute for the Environment and
Renewable  Natural  Resources  (Ibama), and  the  State  Environment
Department  (Sema), and  this  monitoring  is  complemented  by  the 
certification program.The certification process requires the preparation
of  management  plans  and  its  main  benefit  is  that  the  impact  of 
traditional  stewardship  on  the  available  resources  is  monitored.
The  result  of  these  strategies  helps  mitigate  negative  impacts  and
potentialize positive ones.
In  2005  Natura  did  not  experience  any  environmental  impacts  in 
protected and sensitive areas (GRI EN25).
The company uses the management plans as tools to monitor changes
in natural habitats brought about by activities and operations, and to
control  what  percentages  of  each  area  are  protected  or  restored
(GRI EN26).The preparation and execution of Management Plans for
Sustainable Use of the species in the two protected areas (the Médio

Juruá  Extractivist  Reserve  and  the  Iratapuru  River  Sustainable
Development Reserve) aid conservation of the local biodiversity.
In 2005 Natura did not experience any changes to protected habitats
as a consequence of its industrial activities. On the other hand, we did
not account separately the parts of the habitat that we protected or
restored as part of our activities.
The company maintains programs and targets to restore and protect
ecosystems  and  native  species  in  degraded  areas  (GRI  EN27), as
some  resources  supplied  to  Natura  are  produced  in  such  areas.
Natura prioritizes the application of agroecological production mod-
els  for  vegetable  raw  materials, and  encourages  others  to  do  the
same, resulting in a significant aid to conservation of natural resources
such as soil and water, and helping in the recovery of the areas. The
company  also  considers  these  models  and  other  environmental
parameters in the selection of new areas.
The  existence  of  an  agroforestry  production  model, created  as  a
solution for the recovery of degraded areas in the state of Rondônia’s
Condensed Multispecies Economic Reforestation Project (RECA) was
a significant factor for this area to be chosen for the supply of the fruit
called  cupuaçu. The  company  provides  incentive  for  such  projects  to
thrive by acquiring their raw materials and supporting their certification.
In  2005, Natura  provided  support  for  the  following  initiatives  that
focused on the protection and restoration of ecosystems and native
species  in  degraded  areas: the  Flora  Brasiliensis Project, the  Ilhabela
Trails  Project, the  Rio  de  Janeiro  Botanic  Garden, the  Fruit  Grove
Project, the  Environmental  Diagnosis  Project  in  Cajamar, and  the
Second South America Regional Conference on Climate Changes.
The  company  also  proceeded  with  the  planning  of  the  Forest
Recomposition Project in its Cajamar and Itapecerica da Serra sites,
whose intent is to enrich the green areas of these sites and increase
the  diversity  of  native  species  and  their  ecologic  relationships. The
company’s goal is to start implementation of this project in 2006. In
addition  to  that, Natura  is  a  member  of WWF’s  Brazil  Corporate
Club, which develops several environmental protection projects.
We  also  monitor  the  numbers  of  species  in  IUCN’s  Red  List  that
inhabit the areas affected by our company’s operations (GRI EN28).
Two species used by Natura are in the IUCN’s Red List of Threatened
Species: the maté tea herb (Ilex paraguariensis), classified as low risk,
and the Brazil nut tree (Bertholletia excelsa), classified as vulnerable –
the  latter  also  included  in  the  Official  List  of  Threatened  Plants 
published  by  the  Brazilian  Institute  of  the  Environment  and
Renewable  Natural  Resources  (Ibama). In  2005  Natura, in  partner-
ship  with  Embrapa  Genetic  Resources, designed  a  project  to  study
and plan the conservation of these two species.The plan is scheduled
to  be  carried  out  early  in  2006. In  addition  to  that, the  areas  that 
supply  these  products  to  Natura  are  certified  by  the  Forest
Stewardship  Council, FSC, which  ensures  the  application  of  good
practices in forestry management.

Performance indicators

In Brazil
Water consumption (GRI EN5)

Water consumption (m3)(1)
Water consumption by 

product unit sold (L/unit)(2)

2003
110,499

2004
116,367

2005
136,677

0.87

0.67

0.63

1 In 2005, due to a 35% growth in shampoo production (greatest water consumer) 
over 2004 and also to a 21% staff increase in the Cajamar site, there was a 17% increase 
in water consumption, in absolute terms.
2 In 2005 there was a 5.6% reduction in water consumption. The main reason was the
economy of scale in resale items, which ended 2005 5.3% over the estimated figure.

Target  for  2006: To  reach  138,540  m3 of  water  consumption  in
absolute terms.
See analysis of goals established in 2004 at the end of this chapter.
The  water  sources  and  habitats  affected  by  the  company’s  water 
consumption are those surrounding the Cajamar and Itapecerica da
Serra sites (GRI EN20). Since there is no public water supply system,
all water consumed in Cajamar and Itapecerica da Serra comes from
local artesian wells. The annual volume of water extraction respects
criteria based on water table regeneration with a daily monitoring of
consumption  volumes  as  compared  to  authorized  limits. In  2005,
Natura  exceeded  its  water  reuse  target, another  good  result  of  its
actions for environmental sustainability.

Surface and underground water extraction as a percentage
of available renewable water (GRI EN21), in Cajamar

Extraction

2003
58.2%

2004
70.1%

2005
83%

Note: In 2005 the 18% increase in underground water extraction (Cajamar and
Itapecerica) is mostly due to a growth of 35% in shampoo production (greatest water 
consumer) over 2004 and also to a 21% staff increase in the Cajamar site. In 2006,
the extraction of drinking water will be extended geographically.

Percentage of water not incorporated to the product (%)

2003

2004

2005 Target 2006

Water not incorporated

90.2

92.2

89.1

to the product

87.0
This  percentage  represents  the  relative  water  consumption  by  the
company that was not used as an item in our products. It represents
the water used for industrial and administrative purposes. It is also the
percentage that can be reduced the most by reducing waste.
Target for 2006: To reduce the percentage of water not incorporated
to the product by 87.0%.

Water

Codes, policies and specific 
management systems

Natura addresses the specific water issue both in its environmental
policy  and  its  social  and  environmental  strategic  options.
In  our 
operations, a series of initiatives are taken to reduce water consumption
and to recycle water and treat its final effluent before it is returned
to  the  environment. We  have  also  developed  several  campaigns
about  this  issue  targeting  our  suppliers, Consultants  and  final 
consumers. Specific indicators are defined and monitored by company
areas involved with the issue.

Water recycling and total reuse (GRI EN22)

Recycled and reused water (m3)
Reusage percentage in 

relation to the total amount
of water treated at the Effluent 
Treatment Plant

2003
20,233

2004
29,065

2005
48,760

29%

39.5%

55%

Note: The treated water from its effluent treatment system is used in all Cajamar facilities for the
cleaning of outer walls, fire fighting network, sanitation facilities and ornamental water mirrors.

See analysis of goals established in 2004 at the end of this chapter
Significant water discharges (GRI EN12)

Total effluent treated

volume (m3)

2003

2004

2005

79,580

82,786

93,402

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Annual Report Natura 2005

2005 Annual Report Natura

93

Note: The 13% increase in water outflow in 2004 was due to increases in shampoo
(35%) and cream (35 %) production lines, which generate large volumes of effluents,
and also to the 21% staff increase in the Cajamar site, which contributed to increase 
the volume of waste water.

Cajamar treated sewage
Parameter
mg/L
DBO
DQO
OG

Legal
Standard
60
150
20

Average
2003
8.0
34.7
2.3

Itapecerica treated sewage
Parameter
mg/L
DBO
DQO
OG

Legal
Standard
60
150
20

Average
2003
144.0
300.0
22.7

Average
2004
6.6
102.7
3.7

Average
2004
126.0
279.0
24.2

Average
2005
6.1
87.0
3.1

Average
2005
19.4
66.8
6.1

The  water  source  (and  related  ecosystems  or  habitats)  significantly
affected  by  the  water  discharge  and  drainage  (GRI  EN32) is  the
Juqueri River in Cajamar. However, before discharging, our effluents are
treated at the Effluent Treatment Plant.This plant fully meets all appli-
cable legal requirements, such as Resolution No. 357, article 34, of the
National  Environment  Council  (Conama), and  State  Decree-Law 
No. 8468/76, articles 12 and 18.
Because the Effluent Treatment Plant of Itapecerica da Serra is located
in a watershed protection area, it adopts the system of infiltrating
its  effluents  into  the  ground  after  treatment  in  a  conventional 
treatment  plant  whose  efficiency  in  removing  organic  contents
reaches 97% on average.
See analysis of goals established in 2004 at the end of this chapter.
In other operations 
2005
Water  

Chile Mexico(1)

Argentina

Peru

consumption (m3)
Water consumption by

12,037

product unit sold (L/unit) 3.8

549

0.53

N.D.

N.D.

N.D.

N.D.

1. This operation began its activities in August 2005. Figures will be available only in 2006.
Water consumption data have not been calculated for other sites
as their volumes are not considered significant as compared to the
production activity, which is carried out only in Brazil.The offices use
water  provided  by  public  utilities. Since  these  operations  have  a
commercial nature only, and are carried out in urban areas, no water
sources are affected.

Energy
Codes, policies and specific 
management systems

Performance indicators

In Brazil
Direct energy consumption, by primary 
source (joules) (GRI EN3)
Joules
Electricity from 
primary sources(1)
Self-generated electricity 

7.47 x 1013

2003

2004

2005

7.9 x 1013

896 x 1013

(diesel generator)

Diesel fuel used 
in generators

LPG consumption(2)

5.02 x 1011

2.88 x 1011 4.38 x 1011

17.3 x 1011
9.95 x 1011 15.1 X 1011
23.5 x 1012 24.65 x 1012 28.1 X 1012

Total energy consumption 
2003

2004

2005

Energy matrix 
(joules)(3)(4)

Energy consumption –

energy matrix
per product unit sold 
(kjoules/unity)(3)(5)

9.99 x 1013

10.47 x 1013

11.92 x 1013

785.2

603.7

551.8

1. Consolidated energy consumption from picking, vertical warehouse, and sewage treatment
station was 98% higher than in 2004. The main drivers were start-up of the third production
line, another vertical warehouse and upgrade of the sewage treatment station.
2 Caloric power: LPG = 11,100 kcal/kg; gasoline = 11,277 kcal/kg (1 kcal/kg = 4,186.8
joules/kg)   
3. The energy matrix comprises total energy used by Natura through its various sources
(electric, diesel, and LPG)
4. Energy consumption increased 13% over 2004, however, in a sustainable way, during this
year the company posted a 20% production increase and also the 21% staff increase 
in the Cajamar site, in addition to the conclusion and start-up of several capacity projects
(increase in installed capacity).
5. In 2005, relative energy consumption decreased 8.5%. The main driver was the reduction
in the economy of scale in resale items, 5.3% over the estimated one.

Energy Matrix - Natura

Electricity (75.2%)

LGP (23.6%)

Self-generated energy (0.01%)

Diesel (1.2%)

Advanced station  – Juiz de Fora/MG
Direct energy consumption – breakdown 
by primary sources (joules)
2003

2004

2005

Direct energy
consumption

1.77 x 1011

2.24 x 1011

2.72 x 1011

Natura addresses the specific energy issue both in its Environmental
Policy  and  its  Social  and  Environmental  Strategic  Options. In  our
operations, a  series  of  initiatives  are  taken  to  reduce  energy 
consumption, such as the installation of movement sensors and the
best planning for the use of this resource. It should be kept in mind
that  the  company’s  plants  are  located  in  Brazil, where  the  energy
matrix  is  mostly  hydroelectric. However,
in  cases  of  energy 
shortages  or  consumption  peaks  diesel  generators  are  used,
monitored by the responsible employees due to their emissions of
gases that can worsen the greenhouse effect. Specific indicators are
defined and monitored by the related areas.

Advanced station  – Uberlândia/MG
Direct energy consumption – breakdown 
by primary sources (joules)
2003

2004

2005

Direct energy
consumption

1.28 x 1011

1.76 x 1011

2.30 x 1011

The  indirect  energy  consumption, which  refers  to  production  by
outside suppliers whose main customer is Natura, is not monitored
by Natura (GRI EN4).

The company has carried out several initiatives to increase energy 
efficiency (GRI EN17):
• Complementation  of  the  solar  energy  lighting  in  the  Cajamar

parking lot (for the full area of 650 slots);

• Reflective painting and thermal insulation on the roof at Itapecerica
da Serra Administrative Center (an area of 12,600 m2), to optimize
air conditioning energy consumption;

• Hiring of a multinational energy firm to assist with energy manage-

ment actions and identify consumption reduction opportunities;

• Approval of the review and complementation of the Green Building
study, which  calls  for  the  sustainable  consumption  of  natural
resources, involving all company units;

• Starting the implementation of the project for use of solar energy to

heat water in cafeterias and dressing rooms;

•  Upgrade  in  the  Energy  Consumption  Management  System  by

installing energy meters, also in the generator groups.

In other operations
2005
Total energy 
consumption(joules) 2.23 x 1011 5.11 x 1011
Energy consumption 

Argentina

Chile Mexico(1)

Peru

N.D. N.D.

per product unit sold 
(kj/unidade)

71.6

497.7

N.D. N.D.

1. This operation began its activities in August 2005. Figures will be available only in 2006.
The amounts are not considered significant vis-à-vis production plants
in Brazil.
See analysis of goals established in 2004 at the end of this chapter.

Greenhouse gas emissions

Codes, policies and specific 
management systems

Natura  considers  the  emission  of  greenhouse  gases  one  of  its
environmental impacts that most require monitoring. That is why, in
2005, the  company  discussed  in  its  various  forums, both  internal  and
external, how  it  could  effectively  and  systematically  cooperate  to
reduce its emissions of carbon and greenhouse gases. Although it has
some  ongoing  initiatives, the  company  intends  to  obtain  a  detailed
diagnosis and a complete action plan in 2006.
By doing this, Natura will consolidate its position on climate changes,
identification of sources of greenhouse gas emissions, methods for cal-
culating these emissions and potential mitigating actions, including pro-
jects based on Clean Development Mechanisms of the Kyoto Protocol.
Specific  indicators  are  defined  and  monitored  by  company  areas
involved with the issue.

Performance indicators

Due to the new transportation strategy adopted in 2004, the company
established  and  consolidated  a  process  for  calculating  atmospheric
emissions  in  2005, and  this  allowed  a  better  knowledge  of  CO2
emissions in the direct-sales distribution channel (GRI EN8).
Natura has progressed both in the use of emission monitoring instru-
ments and in its emission reduction projects. In 2006 we will monitor
and disclose data on emissions throughout the distribution chain, and
which should allow us to identify improvement opportunities anywhere
in the chain in Brazil, by means of activities and projects such as the use
of alternative fuels (natural gas and fuel alcohol), and logistical improve-
ments  (cargo  consolidation). Due  to  the  significant  restructuring  of
international operations, in 2005 no progress in environmental aspects
was feasible in these operations (GRI EN34).

CO2 emissions(1)(2) (t) (GRI EN30)

Gasoline
Diesel
Alcohol
Emissions of other gases

2003
521.20
7,960.63
25.16
0

2004(3)
N.D.
N.D.
N.D.
N.D.

2005
632.93
11,280.74
209.25
25.81

1. Calculations for CO2 emissions were made with the following considerations: 1.76 kg
of CO2 per liter of gasoline; 2.64 kg of CO2 per liter of diesel; and 0.85 kg of CO2 per
liter of alcohol.
2. Natura understands that indirect gas emissions occur in product distribution carried out
by an outsourced fleet. The data are obtained through information from transportation
companies on fuel consumption for distribution of Natura products.
3. Due to the adoption of a new transportation strategy in 2004, some 
of the measures of fuel consumption and emissions need to be restructured,
the reason why this information is not available.
Natura does not perform such analyses for transportation companies
in other countries.
Natura does not monitor emissions from other indirect uses of energy
(exploitation, production  and  sales)  and  their  implications, such  as
business trips, management of product life cycles, and use of energy-
intensive materials (GRI EN19).
Due  to  its  understanding  that  no  significant  volumes  of  NOx  and
SOx gases are emitted by its production chain, the company does not
monitor these atmospheric releases (GRI EN10).
Natura  proceeded  with  the  use  of  Isceon  gas, which  does  not 
damage  the  ozone  layer  in  its  refrigeration  systems. The  company 
neither emits nor uses substances that are destructive to the ozone
layer (GRI EN9).

Target  for  2006: To  start  mapping  the  sources  of  greenhouse  gas
emissions, based on the Green House Gas Protocol 2004:

• Direct gas emissions – originate from own transportation and fuel
usage for energy generation (hot boiler water and power generators).
• Indirect gas emissions – originate from electric energy acquired.
• Other indirect emissions – originate from product usage, outsourced
processes, business trips and waste disposed off in landfill sites.

Materials

Codes, policies and specific 
management systems

Regarding the materials used in production operations, in addition to
adhering to its quality policy, Natura also selects those suppliers that
are more appropriate from the social and environmental standpoints.
The  company  has  a  system  that  records  all  production  inputs  and
other materials coming into the plants.The company monitors these
indicators and has made several improvements in the system.

Performance indicators

In Brazil
Use of materials (other than water) (GRI EN1)
Material consumption
Kilograms
Liters

2004
19,776,023
7,956,295

2003
16,107,163
6,159,544

2005
25,005,092
8,860,798

Note: in 2005 we reviewed all materials volumes and weights registered in the controlling
system for materials consumption, aiming to improve the calculation of this indicator. This
table already reflects the new reported numbers.

94

Annual Report Natura 2005

2005 Annual Report Natura

95

Part of the materials used (processed 
or unprocessed) is composed of waste from sources 
outside the organization (GRI EN2)

Material – metric tons

2003
1,956

2004
2,547

2005
2,888

Note: This number was calculated considering the average rate of reusage of waste
from suppliers.

In other operations
The volume of materials was considered irrelevant when compared
to industrial volumes, which are carried out only in Brazil.

Industrial Waste

Codes, policies and specific 
management systems 

Natura  has  a  well-structured  policy  for  industrial  waste  reduction,
and  the  areas  involved  with  this  issue  monitor  related  indicators.
Whenever feasible, waste is integrated into production processes of
other companies.The purchase of waste products from other chains
for internal use refers mostly to recycled paper and packaging items.
Specific  indicators  are  defined  and  monitored  by  company  areas
involved with the issue.

Performance indicators

In Brazil
Total waste volumes by type and 
destination (t) (GRI EN11)
Types of waste
Waste Class I
Waste Class II – A
Waste Class II – B

2003
753.13
2,501.98
377.58

2004
909.09
3,225.53
832.98

2005
1,151.27
3,969.82
824.09

Note: According to the NBR 10004/2004: Waste Class I: dangerous waste (obsolete cos-
metic products, laboratory and clinical wastes, and alcohol); Waste Class II - A : noninert
chemicals (sludge from the Effluent Treatment Plant, paper, cardboard, floor sweeping
wastes, organic wastes and household waste); Waste Class II - B: inert waste (glass,
metal, plastic, and masonry debris).

Destination
Incinerated(1)
Taken to a landfill area
Recycled(2)
1. Incineration decrease was due to actions, which foccused on primarily on recycling solid waste.
2. Improvements were implemented in the segregation process of materials and the change
in operational waste destination (equipment for tissue protection) contributed to a 10.5%
increase in the waste recycling index in 2005 over 2004.

2003
6.40%
24.40%
69.20%

2004
5.43%
21.20%
73.41%

2005
2.82%
16.09%
81.09%

Target for 2006: To increase recycled waste index to 85%.

Volume of solid waste 
(grams) by item sold (1) (2)

2003
29.2

2004
25.6

2005
27.7

1. Previous releases of this report had some incorrect numbers due to problems in measure-
ment, which have been corrected.

2. Absolute waste volume posted an increase of 34% in 2005, surpassing items sold
growth, which reached a 25% increase in 2005 year-on-year. Major production volumes 
and stocks cleanse were important drivers to this absolute increase in waste volume.

We had no occurrences of significant spills of any chemicals or other
products in 2005 (GRI EN13).

2003
N.D.

Percentage of solid material waste (%)
2004
N.D.

2005 Target 2006
Solid material waste
8.5
This  percentage  represents  the  relative  amount  of  solid  materials
acquired by the company considered as waste materials at the end of
the process.This indicator calculation began last year, the reason why
we do not have 2003 and 2004 figures.
Target for 2006: To reduce solid material waste to 8.5%.

9.5

In other operations
There is no industrial waste and the volume of other kinds of waste
was not considered significant in relation to the production activity,
which is carried out only in Brazil.

Postconsumption Waste 

Codes, policies and specific 
management systems
In order to achieve sustainable growth, a company may have to change
production and consumption patterns. Bearing in mind that packaging
materials have a major impact on the life cycle of its products, in 2002,
Natura  concluded  the  first  stage  of  packaging  environmental  impact
analysis using the Life Cycle Analysis (LCA) Method(1).
In 2003, LCA became a regular part of the company’s product launch
process  and, beginning  in  2004,
in  compliance  with  a  procedure  in
Natura’s  Environmental  Management  System, no  decisions  on  new
packaging designs could be approved before a comparative assessment
of  the  environmental  impact  of  alternatives.
In  2005, the  company
included in this assessment all promotional boxes for commemorative
dates, thus increasing the scope and use of this method in the company.
The managers in charge of the Environmental Impact Model, created in
2004, are conducting projects to determine and assess the major envi-
ronmental impact of the products.They are also in charge of monitor-
ing indicators related to these impacts. One of the studies conducted
by this area, the Carbon Content Model, which discusses the determi-
nation of sources (suppliers) of each carbon volume contained in raw
materials used, as presented at an international scientific conference (Life
Cycle Management 2005), will be applied to the whole product portfo-
lio and included in the product development process beginning in 2006.
The  evolution  of  some  environmental 
indicators  of 
products, packaging items and gifts is monitored by the company on a
monthly basis.

impact 

1. Natura uses the Life Cycle Thinking, which is rooted in the Life Cycle Assessment of prod-
ucts and in the Design for Environmental concept, an integrated approach that considers
concepts, techniques and procedures to access technological and social aspects from prod-
ucts and organizations aiming to continuously improve quality of life. Ecodesign guidelines
views the integration of environmental and procedures issues.

Performance indicators
The  significant  environmental  impacts  of  the  main  products  and

services monitored in 2005 were (GRI EN14):

• Percentage of products launched for which the Life Cycle Analysis
was performed for the packaging: the 100% target was met in every
month of the year.

• Total  impact:

In  its  Life  Cycle  Analysis  studies, Natura  uses  the
available databases from the Eco-Indicator 99 methodology(1). As in
2004, in 2005 the target was to reduce the average environmental
impact of packaging materials by reducing the weighted average per
business unit, as well as the total amount, which should not exceed
the total amount of 2004.
The final analysis shows that:
• The weighted average impact per unit sold decreased by 5%.
• The total impact (absolute amount) increased 21%.
• The increase in total impact was mainly owed to the 26% growth

in the number of items sold.

See analysis of goals established in 2004 for this issue at the end 
of this chapter.

1. Bibliographic reference: GOEDKOOP, Mark; SPRIENSMA, Renidle; The Eco-Indicator
method for Life Cycle Impact Assessment, 2nd edition, Pré Consultants B.V.,2000.

Percentage of products sold that
are recoverable at the end
of their life cycle, by weight(1)

2003

2004

2005

Target 2006: In Brazil, to increase the ratio of refill sales over total
billed items from 17.4% to 18%.

N.D.

38

40.4

In other operations

1. 97.5% of all packaging used in products sold by Natura, both in Brazil and abroad, is recycla-
ble and should therefore be recovered.This amounts to 40% of the mass of Natura’s products
(contents and packaging). Since the contents of Natura’s products are either washable materials
or perfumes, they cannot be reused. A percentage of sold items is recovered but we still do not
have a program to measure the exact recovered percentage (GRI EN15).
See analysis of goals established in 2004 at the end of this chapter.
We emphasize that Natura was a pioneer in the sale of refills for its
products.The refill packaging is in average 54% lighter than the regular
product packaging. With the sale of refills, Natura avoided placing
2.2 thousand metric tons of packaging in the market, reducing its
environmental impact.
In Brazil
Refills sales campaign achieved good results. The percentage of total
refills over total items climbed from 15.3% in 2004 to 17.4% in 2005,
up  16%  versus  the  established  goal  (for  further  information  on
Movimento Natura see Education on page 103).

Percentage of refill sales over invoiced items  (%)

2003

2004

2005

Target 2006

Refill sales over
invoiced items        14.9

15.3

17.4

18.0

Goals Established in Natura Annual Report 2004

Initiative

Committed Target

GRI EN 3

Reduce relative energy consumption by 5.5%.

GRI EN 5

Reduce water relative consumption by 1%.

GRI EN 22

Increase treated water reutilization rate from 39.5% to 49%.

Percentage of refill sales over billed items (%)
2005
14.8
4.4
5.8
12.5
8.2

Argentina
Chile
Mexico
Peru
France

2003
13.8
2.5
N.D.
6.5
N.D.

2004
14.3
2.2
N.D.
7.9
N.D.

Target 2006
16.8
10.0
10.0
14.2
10.0

Note: Operations in Mexico and France started in 2005.
Target 2006: In Argentina, increase to 16.8% the ratio of refill sales in
total billed items.
Target 2006: In Chile, increase to 10% the ratio of refill sales in total
billed items.
Target 2006: In Mexico, increase to 10% the ratio of refill sales in total
billed items.
Target 2006: In Peru, increase to 14.2% the ratio of refill sales in total
billed items.
Target 2006: In France, increase to 10% the ratio of refill sales in total
billed items.

Results

☺ Target reached.There was a reduction of 8.5% in relative energy 

consumption in comparison with 2004.The reduction came mostly from
the economy of scale in resale items.

☺ Target reached.There was a reduction of 5.6% of the relative 

consumption accrued in 2005, in comparison to 2004.The main reason 
for this reduction was the economy of scale from resale items.

☺ Target reached.The average percentage of treated water reuse was 55%.
Treated water was used in the entire site of Cajamar, for washing streets
and external walls, fire fighting network, sanitation facilities and ornamental
water mirrors.

☺ Target reached. In 2005, eight assets were included in the Phase III of the
process certification. Four of those are already utilized in Natura products
and another four are in study stages for future use.The botanicals already
employed in Natura products are:
- Jambu: organic certification
- Macela: organic certification
- Cupuaçu: socioenvironmental responsibility
- Açaí: socioenvironmental responsibility

Of a total of 35 native or exotic Brazilian botanicals species, which
are used in Natura’s products (essential oils, fixative agents and
extracts), in 2004, the certification process was completed for eight
of them (23% of the total). In 2005 the target is to include five
more in Phase III of the certification process, achieving a total of 13
certifications (37% of the total).

GRI EN 7 

GRI EN11 

GRI EN12 

Reduce residue generation per unit sold to 2.38 g in 2005 from 
2.56 g in 2004.

(cid:2) Target missed.The indicator was 16.3% over the established target; residue

generation rose to 27.70 g per unit sold.

Keep above 90% the monthly average efficiency in removal of organ-
ic debris from discarded effluents in Itapecerica da Serra, vis-à-vis the
minimum of 80% presently required by law.

☺ Target reached. We closed the year with a 95.5% average of efficiency in

the removal of organic debris (DBO).

a) Ensure that 100% of the new products launched during the year

have their packaging analyzed by the Life Cycle Analysis (ACV) tool.

☺ Target reached. All regular products and kits promoted and sold during

special holidays were analyzed through the ACV.

b) Reduce by 2% (from 2004 levels) the weighted average of
environmental impact from Natura’s product packaging.
c) Define environmental performance indicators for products and

include related information on their respective labels.

GRI EN14 

☺ Target reached.The reduction was over 4%.

(cid:3) Target partially reached.The indicators were defined; calculation of these
indicators began, and during 2006 will be added to product labels.

d) As there is no model available for Life Cycle Analysis of raw material
in the cosmetic industry, Natura will develop a model in 2005. It
will be applied to the shampoo line Ekos and submitted for
international evaluation.

☺ Target reached.The Model of Intrinsic Carbon was developed and applied
to the Andiroba Shampoo line.This work was presented at the congress 
of Life Cycle Management 2005, in Barcelona.

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Annual Report Natura 2005

2005 Annual Report Natura

97

2003

2004

2005

1. France and Mexico operations started in 2005.
2.The operation was not able to calculate the ratio.

Social
Codes, policies and general 
management systems 

The company in 2005 held a series of discussions to define social and
environmental plans for its various areas, devoting time devising ways
to attain goals and indicators capable of conveying a clear picture of
the business’s social impact.
This  business  performance  will  be  evaluated  through  five  major
dimensions: (I) wealth distribution and work and revenue generation,
(II) social inclusion, (III) human rights, (IV) education and (V) Human
Resources actions – complemented with a detailed description of our
internal social impact.
Natura adopts management practices consistent with the time-hon-
ored principles of the Universal Declaration of Human Rights, such as
freedom  and  equality  without  distinction  as  of  race, color, gender,
language, religion, nationality or social origin (GRI HR1). It is also one
of  the  first  Brazilian  companies  signatory  to  the  Global  Compact,
a UN initiative to mobilize the international business pursuit of the
fundamental  values  regarding  human  rights, work, environment  and
the fight against corruption.
To further involve our personnel and Consultants, Natura used several
communication vehicles.The brochures, videos, websites and other media
adressed  the  following  subjects: millennium  development  objectives;
education campaign for youth and adults; reduction of the environmen-
tal impact; Brazil’s biodiversity; women’s entrepreneurship and leadership;
breast-feeding; and sustainable development, among others.
However, these were not isolated actions. Many activities developed
by Natura are contemplated in the Millennium Goals. Some examples
are  the  programs  Crer  para Ver, Agenda  21  in  Cajamar  and  project
“One Thousand Women  for  the  Nobel  Peace  Prize,” supported  by
Natura  (see  further  information  about  these  programs  in  chapter
Highlights of Investments in Corporate Responsibility on page 108).
To keep track of its social goals, Natura uses, in addition to depart-
ment-specific  procedures, a  Corporate  Responsibility  Management
System (SGRC). With it, the company conducts diagnosis and makes
recommendations for action plans directed at improving relationships.
These plans then become goals and benchmarks which are followed
up by a committee in each department.
The system works with the support from the Corporate Responsibility
Network, constituted of employees from all departments. One of the
network’s main roles is to act as facilitator in the diagnosis stage, which
identifies key issues in Natura's relationships with all its different publics:
personnel, Consultants, consumers, communities, suppliers, shareholders,
government, society and the environment. In 2005, approximately 50
participants  in  the  Corporate  Responsibility  Network  disseminated
the principles of responsible management throughout the company,
to  help  their  colleagues  understand  those  principles  and  translate
them into daily actions.

Wealth distribution, work and
revenue generation
Codes, policies and specific 
management systems

Natura’s main channel of wealth distribution is its Consultants (resale),
a concrete opportunity to generate income.The company provides its
Consultants, free of charge, with multiple training programs on subjects
finance, beauty, health,
such  as  product  technical  specifications,
well-being, quality  of  life  and  sustainability  principles, among  others.
Many departments devote time to these activities, monitoring related
benchmarks and adopting specific policies when required.

Natura has other initiatives and policies that create work and income
generation  opportunities  for  suppliers  and  neighboring  communities
(Cajamar and Itapecerica da Serra, both in São Paulo). The indicators
are periodically tracked by the Sustainability Committee.

Performance indicators
Wealth distribution per public (R$ million)

307.5
247.3

547.8

396.9
306.4
727.2

1,059.3

1,348.9

1,365.9

1,731.7

191.6
177.8
502.1

795.8

942.2

Shareholders
Personnel
Government
Natura Consultants (1)(2)
Suppliers

2003

2004

2005

1. Estimated values at suggested retail prices.
2. Consultants in Brazil, Argentina, Chile and Peru.

Work and revenue generation
(GRI LA1)

Brazil

Personnel
Temporary
Third party(1)
Trainees
Argentina

Personnel
Third party(1)
Trainees

Chile

Personnel
Third party(1)
Trainees
Mexico(2)

Personnel
Third party(1)
Trainees

Peru

Personnel
Third party(1)
Trainees

France(2)

Personnel
Third party (1)
Trainees

2,696
230
780
13

3,177
259
1,000
37

157
4
1

61
13
0

N.A.
N.A.
N.A.

72
5
0

N.A.
N.A.
N.A.

205
2
0

70
24
0

N.A.
N.A.
N.A.

103
25
2

N.A.
N.A.
N.A.

3,575
679
1,161
41

237
2
0

93
24
0

70
16
0

133
6
0

20
0
0

1. Residents allocated to company units are considered third party.
2. France and Mexico operations started in 2005.

Jobs - Brazil (GRI LA2)

2005
Positions in Cajamar
2,281
Positions in Itapecerica (1)
1,294
3,575
Total
1. The sales force (sales promoters, sales managers, marketing managers, sales supervisors
and field assistants) is fully accounted for in Itapecerica da Serra.

2004
2,044
1,133
3,177

2003
1,681
1,015
2,696

Job creation and employee retention

2003

2004

2005

Social Inclusion

Brazil

Jobs created in the period
Turnover ratio (%)

Argentina

Jobs created in the period
Turnover ratio (%)

Chile

Jobs created in the period
Turnover ratio (%)

Mexico(1)

Jobs created in the period
Turnover ratio (%)

Peru

Jobs created in the period
Turnover ratio (%)

France(1)

Jobs created in the period
Turnover ratio (%)

55
6.53

28
7.10

7
7.40

N.D.
N.D.

12
16.00

N.D.
N.D.

481
7.81

48
16.00

9
20.20

N.D.
N.D.

31
15.53

N.D.
N.D.

398
7.64

32
11.90

23
25.37

70
7.14

30
21.68

20
N.D.(2)

Internal opportunities

Percentage of new job 

positions filled by existing 
employees

2003

2004

2005

54%

38%

49%

One of the most relevant indirect income opportunities created by
Natura (GRI EC13) concerns its 519,000 independent Consultants,
as shown on the chart below.

Natura Consultants(1) (thousands)
2003

Brazil
Argentina
Chile
Mexico
Peru

355
10
3
N.D.
7

2004

407
13
5
N.D.
8

2005
483
18
6
N.D.
12

1. The figures refer to available Consultants - those who placed at least one order in 
the past sales cycles.

Wealth Distribution – Consultants (1) (2) (R$ million)

Brazil
International operations
Total

2003
776.0 
19.7 
795.8 

2004
1,031.8 
27.6 
1,059.3 

2005
1,311.6 
37.2 
1,348.9

1. Estimated values at suggested retail prices.
2. 2003 figures were changed to be in accordance with the Brazilian Association of Direct
Sales, ABEVD.

Codes, policies and specific 
management systems 

Natura focuses on issues of social inclusion regarding its personnel,
with policies fostering egalitarian work opportunities. The compa-
ny takes a clear stand on diversity and equality in its beliefs and val-
ues and will spell out its position in a relationship code to be pu-
blished in 2006.

Performance indicators

People with disabilities

In Brazil
Natura has long designed specific programs and policies to include
people with disabilities in its work force. In a year of vigorous hiring
keeping stable at 5% the ratio of people with disabilities in the staff
became  a  challenge  involving  more  departments  (GRI  LA10,
HR8 and HR4).
We  have  an  agreement  with  the  Public  Prosecution  Service
(Conduct  Agreement)  through  which  we  can  consider  Natura’s
four companies as one unit in order to meet the quota. Despite a
significant effort in 2005, we still found it difficult to hire people with
appropriate  education  for  the  positions  at  administrative  depart-
ments. In the operational departments, the number of people with
disabilities is rather significant.
Yet, the most important action last year was the establishment of a
partnership  between  Natura  and  the  National  Business  Learning
Service (Senac) to develop a training program for people with dis-
abilities  for  functions  of  administrative  assistance. The  first  course
graduated 20 people. Natura is committed to hiring some of these
graduates as administrative assistants.There is a plan to expand the
scope of this training program to include other functions.
After hiring, our focus moved to prepare the involved departments
(and to prepare the manager who will work with him/her directly)
to  welcome  and  work  efficiently  with  the  new  employee, even
preparing  inclusion  activities. Whenever  a  specific  department
embraces its first employee with disability, everyone from the team
is invited to participate in an activity in which they learn to help the
new co-worker.
We also adapted training materials so that people with disabilities
have  easy  access  to  and  comprehension  of  the  contents. We  use
simultaneous  translation  for  sign  language  in  courses  attended  by
hearing-impaired people, we make voice recognition software avail-
able  for  visually-impaired  people  and  invest  in  resources  for  sign
translation  in  all  departments  to  quicken  the  inclusion  process  of
the hearing-impaired. Each of them also count on a mentor familiar
with sign language, who helps with socializing issues.
The company also carries, on a bimonthly basis, an awareness activity
with  employees  and  third  parties  in  how  to  work  with  the 
disabled and provides sign language courses, the ‘Curso de Libras’ for
those who need it to carry out their duties.
To identify potential employees with disabilities we tap local community
resources and institutions such as Laramara, for the visually-impaired,
Derdic,
for  physical 
disabilities, among others.

for  the  hearing-impaired  and  Semis/AACD,

In the communities that supply assets from biodiversity, it should be
noted that family income from the sale of industrial raw materials for
companies  that  process  them  for  Natura  is  demand-driven  and
therefore account for a share of the overall family income.

Target for 2006: To reach 5% of employees with disability over the
total number of employees.

See analysis of goals established in 2004 at the end of this chapter.

98

Annual Report Natura 2005

2005 Annual Report Natura

99

In other operations
Natura does not yet have programs for hiring people with disabilities
similar to those described for Brazil.

Women
In Brazil 
Our  operation  is  focused  on  valuing  and  supporting  breast-feeding.
The mother returning from maternity leave is provided with a special
and welcoming space in the nursery for breast-feeding. The nursery
team is oriented to call the mother at breast-feeding periods, wher-

ever  she  is, so  she  can, calmly  and  appropriately, experience  this
important moment with her baby.
The company even maintains a specific program for Woman Health,
which has as its main purpose breast and cervical cancer prevention,
In 
also  covering  topics  such  as  menopause, PMT  and  pregnancy.
addition to that, there is a gynecologist on duty in our clinic to meet
the needs of our personnel.
The  table  below  shows  numbers  of  employees  and  management
body composition, the man/woman proportion and other indicators
of appropriate cultural diversity (GRI LA11), as well as wage outline
in Brazil and other operations(1).

Total of personnel

Total of personnel

People with disabilities

Percent against the total
of personnel

Percent of management positions 
against the total of management

Percent of director‘s positions against 
the total of director‘s positions

Women 

Percent against the total
of personnel 

Percent of management positions 
against the total of management

Percent of director‘s positions against 
the total of director‘s positions

Black and pardo women

Percent against the total
of personnel

Percent of management positions 
against the total of management

Percent of director‘s positions against 
the total of director‘s positions

Black and pardo men

Percent against the total
of personnel

Percent of management positions 
against the total of management

Percent of director‘s positions against
the total of director‘s positions

Over 45 years of age

Percent against the total
of personnel

Percent of management positions 
against the total of management

Percent of director‘s positions against
the total of director‘s positions

2003

2,696

3.9%

0.0%

0.0%

Brazil(1)(2)
2004

3,177

3.6%

0.0%

0.0%

2005

3,575

3.6%

0.0%

0.0%

In other operations – 2005
Argentina

Chile

Mexico

237

93

70

0.0%

0.0%

0.0%

2.3%

0.0%

0.0%

0.0%

0.0%

0.0%

Peru

33

0.8%

0.0%

0.0%

62.4%

62.2%

63.1%

81.0%

95.0%

84.0%

79.0%

56.4%

55.2%

50.9%

41.0%

5.38%

33.0%

16.7%

17.6%

16.7%

0.0%

0.0%

42.0%

N.D.

20.3%

24.0%

N.D.(3)

7.3%(3)

6.0%(3)

N.D.

0.0%

0.0%

N.D.

31.7%

29.4%

N.D.(3)

5.1%(3)

4.4%(3)

N.D.

0.0%

0.0%

9.2%

7.9%

11.0%

11.0%

12.0%

10.3%

25.0%

23.5%

20.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

19.0%

24.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

7.7%

0.0%

0.0%

2.0%

0.0%

1.5%

0.0%

0.0%

1.5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

18.8%

25.0%

16.7%

0.0%

0.0%

1. The staff racial origin was informed by the individuals themselves, using the national statistics agency (IBGE) criteria, which is the only one officially available in the country: "race: white,
yellow, indigenous, black or parda". The expression “black or pardo” denotes the sum of the number of personnel who marked the white, yellow or indigenous options. The company 
recognizes that this classification does not comply with the claims of reclassification of several social movements within the country. Race reclassification was conducted in December 2004.
The records for 2003 were disregarded.
2. The total of personnel with disabilities increased to 128 from 114. The goal for 2005 was to achieve 5% of employees with disabilities as a percentage of the total.
3. The percent of employees who self-classified themselves as “black or pardo" at management level is very low. The company considers this as a matter that will require specific action plans.

Wage Profile (R$ thousand)

2003

Brazil(1)(2)(3)

2004

2005

In other operations – 2005

Argentina

Chile

Mexico

Peru

Women – total

Monthly average wage for 
plant workers
Monthly average wage for 
office workers
Monthly average wage for 
managers
Monthly average wage for 
directors
Men – total

Monthly average wage for 
plant workers
Monthly average wage for 
office workers
Monthly average wage for
managers
Monthly average wage for
directors

Black and pardo women

Monthly average wage for
plant workers
Monthly average wage for
office workers
Monthly average wage for
managers
Monthly average wage for
directors

Nonblack and nonpardo women

Monthly average wage for
plant workers
Monthly average wage for
office workers
Monthly average wage for
managers
Monthly average wage for
directors

Black and pardo men

Monthly average wage for
plant workers
Monthly average wage for
office workers
Monthly average wage for 
managers
Monthly average wage for
directors

Nonblack and nonpardo men
Monthly average wage for
plant workers
Monthly average wage for
office workers
Monthly average wage for
managers(5)
Monthly average wage for
directors

860.64

(4)

870.35

(4)

903.88

(4)

660.51

618.46

N.A.

N.A.

3,608.05

3,792.59

4,064.13

1,035.84

1,623.46

3,629.43

1,082.27

8,872.45

(5)

9,895.06

(5)

9,786.40

(5)

5,448.98

4,750.19

7,009.77

5,298.79

N.D.

22,722.94

25,677.50

N.A.

N.A.

15,340.37

N.A.

1,088.90

(4)

1,084.34

(4)

1,114.57

(4)

697.50

1,239.19

N.A.

N.A.

3,177.31

3,466.81

3,643.37

1,593.84

3,672.38

3,174.24

1,305.20

9,979.63

(5)

11,112.94

(5)

10,244.69

(5)

8,783.10

6,630.26

7,009.77

12,607.99

34,081.84

35,717.84

35,089.75

N.A.

17,012.20

26,981.00

N.A.

N.D.

N.D.

894.81

922.63

3,853.29

3,864.14

N.D.

10,946.30

10,135.38

N.D.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

683.58

N.A.

N.A.

N.D.

N.D.

N.D.

859.58

893.39

660.51

618.46

N.A.

N.A.

3,782.67

4,113.82

1,035.84

1,623.46

3,629.43

1,387.17

9,827.29

9,764.19

5,448.98

4,750.19

7,009.77

5,298.79

N.D.

22,722.94

25,677.50

N.A.

N.A.

15,340.37

N.A.

N.D.

N.D.

1,072.10

1,091.70

3,039.28

3,073.38

N.D.

(5)

10,153.27

(5)

7,817.69

(5)

N.D.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

N.A.

854.48

N.A.

N.A.

N.D.

N.D.

1,097.87

1,128.68

697.50

1,239.19

N.A.

N.A.

3,571.55

3,747.42

1,593.84

3,672.38

3,174.24

1,348.12

N.D.

(5)

11,164.56

(5)

10,357.05

(5)

8,783.10

6,630.26

7,009.77

12,607.99

N.D.

33,717.84

35,089.75

N.A.

17,012.20

26,981.00

N.A.

1. Race reclassification was conducted in December 2004.The records for 2003 were disregarded.
2. Human Resources department corrected 2004 figures due to final data compilation. Please consider the above-released numbers.
3. Bonuses paid to sales managers and sales promoters were included in this calculation. Sales force personnel, when divided into categories, reinforces women monthly average wage, excluding
plant work category.
4. The production plants classify workers into seven wage levels, the average wage difference between men and women is a consequence of the fact that 97.9% of women are at wage levels 1,
2 and 3 (who earn lower wages), while 77.5% of men are at these baselines. Electricians, manipulators, mechanics, machine preparers and lathe operators, who earn higher wages,
are mostly men.
5. Among office workers, comprising six wage levels, the average difference between men’s and women’s wages stem from the fact that 68.4% of women are at the three lower management 
levels while 58% of men are at these baselines. The difference between monthly average wage for black and mulatto men in managerial posts and men with no black ancestry is due to the first
group classification as juniors wage group.

100 Annual Report Natura 2005

2005 Annual Report Natura 101

Human Rights

Codes, policies and specific 
management systems 

Brazil  is  a  signatory  to  the  International  Labor  Organization  (ILO)
conventions, which  determine  the  need  of  unions  to  represent
employees  in  their  interests  and  negotiations  with  their  employers.
Natura complies with the related laws (GRI LA3). The right of free
association is respected by Natura, who recognizes the right to labor
organization (GRI HR5). In Brazil, the relationship with unions is con-
ducted  through  meetings  between  the  Human  Resources  depart-
ments and union representatives.
The company is also affiliated to Fundação Abrinq, a nongovernmental
organization  whose  mission  is  to  promote  human  and  citizenship
rights of children and adolescents. As a member of this organization,
Natura is committed to following the Child and Adolescent Statute
(ECA), which  ensures  full  compliance  with  systems  to  guarantee 
children and adolescents’ rights (GRI HR6). Moreover, as a holder of
the seal Empresa Amiga da Criança, also granted by Fundação Abrinq,
Natura must comply with requirements related to the eradication of
child  labor. Therefore, we  enforce  specific  child  and  forced  labor
clauses in the contracts signed with suppliers (GRI HR6).

Performance indicators

Labor Organization

In Brazil
Workers are mandated by law to pay a trade union tax. As a result,
the  percentage  of  personnel  represented  by  independent  union
organizations or other legal representatives is 100% (GRI LA3).

In other operations
Natura  follows  the  established  law  of  each  country. In  Argentina,
28.5%  of  employees  are  represented  by  the  collective  bargaining
agreement of the Perfumers’ Union (norm: 157/91).

Suppliers

Human  rights  are  part  of  our  procurement  decisions, including  the
selection  of  suppliers  and  contractors  (GRI  HR2). The  company
assesses  human  rights  performance  within  the  supply  chain  and
contractors through surveys and monitoring systems (GRI HR3).

In Brazil
Natura included in its system of rules and procedures considerations
about  contractors  and  third  parties, requiring  that  their  contractor’s
employees are legally registered in accordance with the Brazilian labor
codes (Consolidação das Leis Trabalhistas, CLT); this process is moni-
tored by our Legal Department.
It has also adopted a qualification process for new general suppliers,
who  are  evaluated  on  socioenvironmental  responsibility  issues. In
2006, Natura will issue a manual informing suppliers of their obliga-
tions. Moreover, matters  of  child  and  forced  labor  are  part  of  the
standard  contract  between  Natura  and  its  suppliers, according  to
our policies of exclusion of child labor and in compliance with pro-
visions of ILO’s convention 138 (GRI HR6) and forced and compul-
sory labor (GRI HR7).

Natura even requires that suppliers of botanical assets do not disturb
their  respective  environmental  balances, do  not  take  advantage  of
child labor, comply with all labor laws and policies for the prevention
of forced and compulsory labor and that they respect the communi-
ties’ way  of  life  as  well  as  their  traditions. Monitoring  is  carried  out
through management plans, projects with good agricultural practices
and processes of asset certification.

In other operations
Natura  does  not  have  similar  initiatives  in  other  operations, which
function  in  compliance  with  the  respective  laws  and  corporate 
regulations of each country.

Personnel
There is no specific training for employees on policies and practices
concerning all aspects of human rights involved in our operations
(GRI  HR8). However, various  discussions  and  initiatives  covering
these  subjects  are  conducted. Examples  are  sustainability 
courses for managers, and discussions related to Natura’s Carta de
Princípios de Relacionamento.

In Brazil
In 2005, Natura performed awareness activities with its personnel on
topics  related  to  human  rights. The  main  focus  was  pregnancy  and
maternity  support. In  order  to  prepare  expectant  mothers, Natura
offers  orientation  courses  twice  yearly. The  topics  addressed  are 
pregnancy  physiology, postural  and  emotional  aspects  of  pregnancy,
breast-feeding, baby  care,
legal  benefits, healthcare  and  nursery. The
course is aimed at employees and their spouses as well as outsourced
employees. The  company’s  medical  clinic  is  staffed  with  an  Ob-Gyn
physician and a nutritionist to assist pregnant workers and new mothers.
In the security department, employees are partially trained on human
rights issues (GRI HR11). All teams attend a 120-hour initial course,
followed  by  biennial  refreshers, on, among  other  subjects, ethics,
discipline  and  criminal  law  matters; they  also  receive  semiannual
workshops to reinforce the commitment to these matters.
Furthermore, Natura develops a series of activities (whether in or out
of  the  company  environment)  regarding  HIV/Aids (GRI  LA8). Natura
adopted a policy that ensures attendance and treatment of HIV-positive
employees and their dependants, apart from establishing partnerships
with  public  organizations. Prevention  campaigns  are  carried  out 
periodically, especially during Carnival, Labor Day,Valentine’s Day and
World  Aids  Day. The  company  also  holds  an  Aids  Prevention
Program  to  promote  behavior  changes  and  combat  discrimination
and segregation.
Natura  is  part  of  the  Conselho  Empresarial  Nacional  para 
a  Prevenção  de  HIV/Aids  (National  Business  Council  for  HIV/Aids
Prevention), constituted by 24 guest corporations, founded in 1998
by  the  Ministry  of  Health. Our  company  is  recognized  by  the  Joint
United Nations Programme on HIV/Aids, UNAIDS, for its contribu-
tion to the fight against HIV/Aids in Brazil.

In other operations
Natura  does  not  have  similar  initiatives  in  other  operations, which 
follow the established laws of each country and corporate guidelines.

Indigenous communities
Natura does not carry out activities with indigenous communities, but 
recognizes  and  respects  the  different  cultures  and  the  rights  of  the
many sociocultural groups that live in Brazilian territory (GRI HR12).

Education

Codes, policies and specific 
management systems

Natura  invests  in  the  education  of  its  personnel  and  supports  the
return to school of Consultants and adults in Brazil.The company also
develops national campaigns to improve public education.
The departments responsible for corporate education and corporate
responsibility  run  all  educational  activities. Indicators  are  tracked  by
the  Education  and  Sustainability  committees  and  by  commercial
department forums, which operate campaigns for the entire society.

Performance indicators
Policies  and  specific  programs  for  skills  management  or  learning 
for life (GRI LA17).

In Brazil
Natura’s policy is to provide employees with 100% of the technical
education required to perform their duties, as well as to support their
personal and professional development.
We restructured Corporate Education programs in 2005, in a way to
disseminate our Values and Beliefs for all new employees. Besides, we
developed  and  improved  the  programs  Integração  do  Colaborador,
Integração  Executiva, Negócio  Natura, Meio  Ambiente  and  Paixão  por
Produtos. Other  focuses  of  Corporate  Education  were  the 
programs  Gestão  de  Pessoas, Oficina  de  Linguagem  and Workshop  do
Modelo Comercial, important to managers’ development on Natura's
essential issues: Brand, Products, Relationships and Sustainability.
Corporate Education also trained all employees to ensure NBR ISO
9001 certification was obtained. During the year, some 5,784 training
hours were held for this certification.
The  company  also  develops  Natura  Education  and  Executive
Education  programs, which  offer  scholarships  (technical, graduation
and postgraduation).

Scholarships offered by the Natura Education Program(1)
Courses
Technical/professional
Language
University
MBA and Postgraduation

2004
35
90
100
N.A.

2003
39
100
82
N.A.

2005
74
82
119
90

Enrollment in the program X granted scholarships

Enrollments 
Granted Scholarships (2)
% granted/enrollments

2003
468
228
48.7%

2004
365
230
63.0%

2005
644
377
58.5%

1. Data do not include scholarship renewal.
2. Data include scholarship renewal.
Its  objective  is  to  increase  access  to  formal  education  and  prepare
Natura’s personnel and their relatives to work. Approximately 2,000
staffers  benefited  from  the  program  in  its  five  years. In  2005, 68 
scholarships  were  granted  to  employees’ children,
in  addition  to
another  74  technical, 119  university, 90  MBA  and  graduate  school
scholarships, plus 82 language courses.

In other operations
In  2005, Corporate  Education  programs  were  extended  to 
disseminate our Values and Beliefs to employees across all levels.

In Brazil
Movimento Natura
Movimento  Natura was  created  in  February  2005, in  an  effort  to
reach out to over 500,000 Consultants with educational programs
on  environmental  awareness  and  practices. Movimento  Natura is
guided on the precept that small gestures lead to sweeping actions
that can help society. This way, besides selling Natura products, the
Consultants  become  agents  of  change  in  their  communities, con-
cerned with the socioenvironmental issues they share.
The  projects  rolled  out  by  Movimento  Natura contemplate  the
company’s sustainability benchmark, the Triple Bottom-Line, or the
three  icons  of  the  movement: Nosso  Negócio, Nosso  Planeta  and
Nossa  Gente (Our  Business, Our  Planet  and  Our  People). With
respect to the first one, Our Business, Natura promotes a series of
initiatives to recognize and elevate the role of its Consultants.
The  Our  Planet  pillar  conveys  the  importance  of  preserving  the
environment  and  centers  on  incentives  to  the  sales  of  refillable
products. Natura  also  publishes  tips  and  information  on  environ-
mental  matters  on  the  sales  catalogue  issued  every  21  days, with
themes such as how each one of us can help preserve the environ-
ment and incentives to waste recycling by participating in selective
collection programs and practicing conscientious consumption.
With  Our  People, Natura  challenged  Consultants  to  boost  the
number  of  enrollments  and  re-enrollments  in  public  schools
throughout the country with the Youth and Adult Education cam-
paign. The  goal  is  to  have  Consultants  identify  people  of  all  ages
who have not completed their elementary education and motivate
them  to  go  back  to  school. Another  campaign  was  Crer  para Ver
(Believing is Seeing), in which Consultants volunteer to sell a spe-
cially created line of products, among them T-shirts, cards and con-
tainers, whose revenues are allocated to public education projects.
Natura  also  conducts  awareness  campaigns  for  Consultants  on
issues  such  as  the  importance  of  breast-feeding, tips  to  help  cut
infant  mortality, women's  volunteerism  and  entrepreneurship,
among others.
With  the  creation  of  Movimento  Natura, Consultants  went  on  to
earn recognition for their engagement in socioenvironmental issues
in  addition  to  their  sales  performance. As  a  result, the  company
established some performance benchmarks, such as the number of
refill orders, the number of people re-enrolling in school and sales
statistics on the Crer para Ver (Believing is Seeing) product line.
Movimento Natura garnered encouraging results in its first year.The
sales of refills as a ratio of total sales climbed to 17.4% from 15.3%
in 2004, well above the 16% goal. Sales of Crer para Ver (Believing is
Seeing)  product  totaled  R$  3.1  million, helping  over  66,000 
people in several states to return to school – the goal was 50,000.

Crer para Ver Program
The Crer para Ver program raises cash to improve public education
through technical and financial support to teacher education projects.
The  program  was  launched  in  1995  and  counts  on  the  support  of
Natura's Consultants who volunteer to sell products from the Crer
para Ver line. In nine years, the program reached 911,000 children in
3,638 elementary public schools in 21 Brazilian states. In 2005, R$ 3,1
million  were  collected  through  the  sale  of  such  products, which
financed  Projeto  Chapada  (BA) and Projeto  Cinema  e Vídeo  Brasileiro
nas Escolas (SP), both focused on elementary education.
See analysis of goals established in 2004 at the end of this chapter.

102 Annual Report Natura 2005

2005 Annual Report Natura 103

Project’s name

Partner organization Municipalities

reached

No. of teachers
gathered

Project’s 
total amount 
(R$ thousand)

Amount support by
the program(1)
(R$ thousand)

Crer para Ver – Supported Projects

28

5,320

500.0

Primary education

Projeto Chapada (BA)

Cinema e Vídeo Brasileiro
nas Escolas (SP)

Escolas indígenas
da floresta (AC)

Janelas Cruzadas (RJ)

Municipal Departments of
Education and the Caeté
Açu Association

Municipal and State
Departments of Education
and Ação Educativa

Municipal and State
Department of Education and
Comissão Pró-Índio (AC)
Municipal Department of
Education and Instituto
Pé no Chão

Youth and adult education

Caapiá do Rio
de Janeiro (RJ)

Compartilhando
Experiências (SP)

Educadores de EJA
em Ação (SP)

Em Cada Saber um
Jeito de Ser (BA)

Roda Gaúcha (RS)

Municipal Departments of
Education, Latin American
Research Association and
Ação Cultural, Alpac/RJ

Municipal Department of
Education and Ação
Educativa

Municipal Department of
Education, Instituto de Pesquisa
e Estudos de Ribeirão Preto,
Iperp, and Centro de Formação
de Professores de Ribeirão
Preto, Ceforp

Municipal Department of
Education and Instituto da
Pequena Agricultura
Apropriada, Irpa 

Municipal Departments of
Education and Centro de
Defesa dos Direitos da Criança
e do Adolescente de Ijuí,
Cededicai

1

7

1

4

1

49

3

6

630

40

226

490

64

311

195

235

245.0

800.0

600.0

99.9

1,611.5

2,071.7

203.1

180.8

120.0

170.0

263.1

378.0

180.8

119.6

92.0

115.0

120.0

1. These values refer to all past years, not only to 2005.

Crer para Ver Program – Youth and Adult Education Campaign

In 2004, Crer para Ver Program, in partnership with the Ministry of
Education (MEC), increased its participation and launched, in 2004,
a campaign for the education of youths and adults. According to the
national statistics agency (IBGE) 2000 Census, there are 70 million
people over the age of 15 who have not completed their elemen-
tary education, of which 16 million are youths between 15 and 24
years of age. We registered the following results:

1)  Financing  four  teacher  graduation  projects: Educadores  EJA  em
Ação (SP), Caapiá do Rio de Janeiro (RJ), Em Cada Saber um Jeito de
Ser (BA) and Roda Gaúcha (RS).

2) Crer para Ver – Inovando a Educação de Jovens e Adultos Award in
partnership with MEC: seven prize winning projects from teachers
and schools which work with EJA.

3)  Mobilization  of  Natura  Consultants  to  voluntarily  identify  and
persuade potential students to return to school: more than 66,000
were registrared.

4) The  campaign  for  the  education  of  youths  and  adults  is  part  of
Movimento Natura.

Registrations by Natura Consultants in 2005
Northeast
São Paulo – Interior
Midwest and North
Rio de Janeiro, Minas Gerais and Espírito Santo 
South
São Paulo – Capital
Total

No. of registered schools
No. of schools where enrollments were done
Municipalities with schools registered in the campaign
Municipalities with schools where enrollments were done

26,885
12,473
11,930
7,056
6,642
1,674
66,660

13,328
2,791
3,372
1,057

Target  for  2006: To  reach  15,000  re-registrations  in  the Youth  and
Adult Education Campaign.

Target for 2006: To reach 1,500 registered Consultants in Youth and
Adult Education.

Personnel

Codes, policies and specific 
management systems 

Our Human Resources Policy contemplates the right to live, free-
dom and personal security, condemns child labor and defends the
freedom of association. It also establishes equitable work and wage
conditions, such  as  social  protections, which  include  support  and
special maternity and infant health care. The company tries to pro-
vide  conditions  to  meet  universal  educational  rights, whether
through scholarships or training staffers and their families.
In its institutional documents, such as procedure manuals for human
resources planning and development, management of organization-
al conditions and personnel training, Natura shows its commitment
to employees, highlighting, among other issues, diversity and respect
to individuality; improvement of relations and ways of work; invest-
ment  in  education  and  training  for  all; assurance  of  safe  working
conditions; creating conditions to fully develop individual potential,
based on criteria of recognition and fair pay for everyone’s contri-
bution (GRI HR1).

Performance indicators

Personnel benefits beyond those established by law (GRI LA12)

In Brazil
• Natura  Education  Program  (please  refer  to  section  on  chapter

Highlights of Investments in RC, on page 108);

• Building the Future Program;
• Prosperity Program: financial education for staffers;
• Savings Incentive;
• Day  care  center  for  employees’ children  up  to  3  years  and  11

months old;

• Pediatric care provided in the day care center;
• Support for staffers in adoption processes;
• Health care plan;
• Dental care plan;
• Psychological support;
• Check-up: full  range  of  laboratory  tests, preventive  heart  disease
imaging  diagnosis, nutritional  education, reproductive

testing,
preventive testing, and specialist consultations;

• In-company  clinic  care  services  for  the  prevention  of  metabolic
conditions (diabetes, cholesterol and triglyceride) and cardiovascular
conditions (hypertension);

• Self-help, quit smoking program;
• Telemedicine (ECG via telephone in emergency cases);
• Pregnancy  follow-up  program: prenatal  follow-up  at  in-company

clinic and classes for pregnant employees and their spouses;

• Physical check-up: carried out before beginning systematic physical

activity in company's gym;

• Clinical  services: acupuncture, therapeutic  massage, occupational
gym, gynecology, hearing  assessment, speech  therapy, dermatology,
all available in the company.
disorders 

orthopedics,
physiotherapy, global postural rehabilitation (GPR), brief psychotherapy
and hearing assessments in the company;

• Work-related 

prevention 

service:

• Nutritional  Rehabilitation  Program  assisted  by  a  nutritionist  in  the

company;

• Natura  Club  (Cajamar  and  Itapecerica  da  Serra)  with  fitness

services, swimming pool and multisports field;

• Esthetics  Center  at  Natura  Club; manicure, pedicure, hairdresser,

beautician, massage and waxing;

• Convenience area with drugstore, seamstress, shoe store, opticians,

insurance, post office and video rental store;

In other operations
Public  health  care  conditions  differ  a  lot  among  countries. Natura
provides complementary assistance according to local needs; there-
fore benefits are different from the ones offered in Brazil:
• Argentina:

food  vouchers; corporate  health  care; group  life
insurance; Portuguese/Spanish classes; benefit program for regional
businesses;

• Chile: food vouchers;
• Mexico:

food  vouchers; corporate  health  care;

life  insurance;
savings  fund; Prima  Vacacional
law  (35%  more  than  the  legally
required bonus paid at the time of vacations); Aguinaldo law (15
days more than legally required of working days to be paid);

• Peru: corporate  health  care; dental  insurance; personal  accident

insurance; loan program.

Formal committees about health and safety, including administra-
tion and workers representatives and part of the work force
assisted by any of these committees (GRI LA6).

In Brazil
Each  Natura  unit  has  an  Internal Accident  Prevention  Committee
(CIPA)  in  compliance  with  the  law  –  Regulatory  Norm  no. 5,
Ordinance  3214/78  of  the  Ministry  of  Labor. Members  of  these
committees  serve  for  one  year, and  the  number  of  participants  is
proportional to the company’s staff, according to risk level. Half the
members  are  chosen  by  the  company  and  the  other  half  by  the
employees, through  an  election  that  can  be  monitored  by  the
respective union.

In other operations
Information  about  this  issue  is  not  available. The  activities  in  the
international operations are exclusively administrative, therefore less
critical than those in production sites.

Practices on recording and notification of occupational accidents
and disease and how they relate to the LO code of Practice on
Recording and Notification of Occupational Accidents and 
Diseases (GRI LA5).

In Brazil
All accidents, with or without disability periods, are logged and analyzed
to study the causes and implement corrective or preventive measures.
Governmental organizations (Ministry of Social Security and Ministry 
of  Labor)  are  notified, as  well  as  the  unions  of  the  corresponding
professional category, according to the law.
The  accident  analyses, coordinated  by  the  Labor  Security  depart-
ment, are conducted by a group constituted of a safety expert or a
work  safety  engineer, a  labor  physician, management, the  injured
(when  possible), witnesses, maintenance  people  and  employees
representatives  from  the  respective  Commission. The  conclusions
are  published  in  a  report  containing,
in  addition  to  the  basic
description  of  the  occurrence, the  correction  and  prevention
actions  prescribed, the  party  or  parties  responsible  for  their 
implementation as well as a deadline for implementation.
Through  the  Programa  Quase Acidente, records  are  made  of  events
that  did  not  cause  injury  but  nevertheless  constituted  risk. These
records are also analyzed for implementation of preventive actions.
In 2005, when the TPM2 program – Total Performance Management –
began, a  new  communication  tool  of  risky  situations  was  developed:
the irregularity of labor security labels. They can be employed by any 
plant  employee  to  indicate  workplace  risks  which  must  be 
eliminated or neutralized, whether operational or maintenance-related.

In other operations
Personnel activities are exclusively commercial. Therefore, health and
security matters are less critical than in production plants.There is no
record of absence due to work-related conditions.

Formal agreements with unions or other legal labor representa-
tives regarding health and workplace safety; proportion of labor
force supported by any of these agreements (GRI LA15).

104 Annual Report Natura 2005

2005 Annual Report Natura 105

See analysis of goals established in 2004 at the end of this chapter.

• Funeral assistance.

In Brazil
Natura follows the guidelines related to health and safety governed by
the labor code (Consolidação das Leis do Trabalho, CLT) and the collec-
tive  bargaining  with  the  unions  that  represent  employees. Some  of
these  guidelines, supported  by  law  or  union  agreements,
include:
short-term disability pay (first 15 days); complementary disability pay
after  that  period;
filing  a  work  accident  report  (CAT)  with  the
National Social Security Institute (INSS); adoption of protection meas-
ures related to working conditions and workers’ security; implementa-
tion of the CIPAs; medical and lab testing assurances as provided by
law, among others. All employees are represented by unions.

In other operations
Natura complies with the respective labor laws of each country.

In Brazil
Typical injuries, lost days, absence rate and death number
related to labor (including subcontracted workers) (GRI LA7)
2005

2004

2003

Number of accidents 
with employees 
(with absence)
Number of accidents 
with personnel 
(without absence)
Accidents average 
of labor/personnel
Number of accidents 
with subcontracted 
(with absence)(1)
Number of accidents 
with subcontracted 
(without absence)(1)
Absence
Lost working days
Investment in prevention 
of diseases/personnel (R$)
Investment in prevention of 
accidents/personnel (R$)(2)
Number of communications 
to the National Social Security 
Institute regarding occupational 
disease – Cajamar
Number of communications 
to the National Social Security 
Institute regarding occupational 
disease – Itapecerica da Serra

5

15

6

12

6

6

0.007

0.007

0.004

5

34
2.06
16

285.00

121.05

3

0

16

21

7
3.14
57

11
3.31
69

408.00

407.60

428.93

257.86

2

0

4

0

1. The figure refers to in-house outsourced contractors.
2. The difference in the value of “investment on accident prevention” between 2004 and
2005 owes to the fact that in 2004 we registered higher expenses with facilities upgrades,
especially those required by law, such as:
•Installation of sprinkler networks and fire hoses in compliance with the Fire Department
contract (requirements);
•Purchase of emergence respiratory equipment;
•Bringing the generators’ diesel tanks up to insurance codes;
•Installation of safety stairways in remote building and gallery locations and height-related
safety equipment.
The improvements in safety equipment in 2005 were not as high as in the preceeding year.

In other operations
2005
Number of accidents 
with personnel 
(with absence)
Number of accidents 
with personnel 
(without absence)
Accidents average of 
labor/personnel
Number of accidents 
with subcontracted 
(with absence)(1)
Number of accidents 
with subcontracted 
(without absence)(1)

Argentina

Chile Mexico

Peru

0

8

0

5

0.03 

0.05 

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1. The figure refers to in-house outsourced contractors.

Description of programs to support continuous 
employability and retirement planning (GRI LA16).

In Brazil
Natura Education Program
Approximately  2,000  employees  and  their  families  benefited  from
this  program  during  its  five  years  of  existence. In  2005, 68  scholar-
ships  were  granted  to  employees’ children, plus  scholarships  for
another 74 technical, 119 university, 90 MBA and graduate work as
well  as  82  language  courses. For  technical  courses  we  reimbursed
50% of the cost, up to the monthly limit of R$ 150.00; for University
and  Postgraduation  we  reimbursed  50%, up  to  the  limit  of 
R$ 300.00; and for languages 50% of the limit per stage of R$ 300.00.
See the analysis of goals established in 2004 at the end of this chapter.

Executive Education Program
Provides social assistance up to 80% of the cost of MBA, postgraduation
and  language  courses  for  personnel  and  executive  graduation 
In  2005  the  total  amount  of  investments
programs  for  directors.
reached R$ 253,000.

Building the Future
The  program  helps  employees  to  plan  for  longer-term  life  goals,
involving  good  health, material  comfort  and  activities  capable  of
keeping them active after retirement.Their focuses are:
• Quality of Life: comprises issues of health care, healthy habits and

wellness.

• Financial  Planning:

focuses  on  home  budgeting  skills  through
financial  education, besides  extolling  the  long-term  benefits  of
regular savings through Natura Matched Savings.

• Postcareer Activities: focus on personnel over 58 years old.The activities
give them the opportunity to discover new skills and, consequentially,
new ways after retirement. Of an educational nature, the program is
carried out by means of lectures, courses, affinity groups and individual
assistance, structured to help them with their personal needs.

Natura also provides postcareers activities:
• Commercial  Training: working  in  the  services  industry, helping 

the  launch  of  new  products  or  mentoring  new  employees  in 
the sales department.

• Corporate  Responsibility:
organizations or NGOs.

taking  up  work 

in  non-profit

Matched Savings
The Natura Matched Savings Plan was created for all employees and
promotes  savings  habits; the  company  matches  60%  of  employees’
savings up to 5% of their wages.
Even when leaving Natura, the employee can choose to:
• Remain  in  the  program, keeping  the  savings  consolidated  by  their
contributions, at the same negotiated conditions in the Natura Plan;

• Redeem the balance accrued;
• Transfer the balance into another account.
All Natura employees can join the pension plan, from a basic contri-
bution of 1% to 5% of the monthly wage up to the R$ 10,700.00 limit.

Support Centers
In layoffs related to restructuring, Natura provides former employ-
ees with support services, including counseling, job retraining, com-
puter courses and CV-writing classes; orientation on relocation alter-
natives; personal  prospects  after  retirement; easy  access  to  health
care  plans, unemployment  insurance  social  security  savings  funds;
orientation on financial planning for the family; career counseling and
self-improvement tips.

In other operations
Natura does not promote similar programs abroad at this time.

Training hours per year (GRI EC5) and Investments 
in education and training for personnel (GRI LA9).

Goals established in Natura Annual Report 2004

In Brazil
Average training hours per year,
per employee and per category.
2003
33
36

Workers in industrial facilities
Workers in office facilities
Workers in management 
positions
Workers in executive positions
Total (average hours/
year/personnel)

66
40

37

2004(1)
78
61

86
68

70

2005
122
86

77
22

101

1. From 2004, this indicator came also to consider training for sales promoters and the
Programa Natura Educação, not contemplated in 2002 or 2003.

In other operations
Information not available.

In Brazil
Investment in education and training 
for employees (R$ thousand)

Investment(1)

2003
7,053

2004(1)
7,875

2005
12,674

1. In 2005, the amount of investments in education and training for employees incorporate
the sales force (managers, promoters and Consultants) not included in previous years.

In other operations
Investment in education and training 
for personnel (R$ thousand)
2005
Investiment

Argentina
10.4

Chile Mexico
81.9
10.9

Peru
N.D.

Committed Target

Results

Reach  the  target  of  5%  of  people  with  disabilities  in  the
total of the company’s personnel.

(cid:2) Target missed. We closed 2005 with 3.6% of employees with disabilities

and postponed the 5% target to October 2006.

a) To maintain fund raising for social projects at  
current levels.
b)To reach 50,000 registrations all over the country 
by Natura Consultants.

Natura
Educação

a) To extend Natura Educação to outsourced employees 
who work in customer service.

b) To include continuing education, postgraduation 
and MBA courses.

☺ Target reached. In 2005, the voluntary sale of Crer para Ver products 

raised R$ 3.1 million.

☺ Target reached. In 2005, there were more than 66,000 registrations in the

Youth and Adult Education.

(cid:2) Target missed.The extended program to outsourced employees was 

not conducted due to possible law implications.

☺ Target reached. In 2005, Natura Educação benefited 90 employees with 
scholarships in MBA and postgraduation courses. In 2006, the program 
will continue to offer scholarships.

Initiative
GRI LA11

Crer para Ver

106 Annual Report Natura 2005

2005 Annual Report Natura 107

Highlights of Investments

in Corporate Responsibility

This chapter highlights some of Natura’s most relevant projects included in the Investment Matrix in Corporate
Responsibility (presented with respective values in Methodology and Key Indicators section on page 48).

Below are listed projects in different categories. Some are detailed and appear in the matrix in bold.
The choice was made based on examples and nature of action importance.

Natura’s
resources

Fundamentals

Socialeconomic

Personnel, Relatives
and Third Parties

Consultants

Supplier
Communities

• Satisfaction survey 

(see page 81)

• Ombuds Service channel,

• Annual satisfaction
survey (see pages
53, 83)

diagnosis

• Internal communication
materials focusing on
corporate responsibility,
environment and
sustainability

• Instant satisfaction

survey (see 
page 83)

• Ombuds Service
channel, diagnosis

Suppliers

• Annual satisfaction
survey (see pages 
53, 85)

• Ombuds Service
channel, diagnosis

Neighboring
Communities

• Natura Cajamar
working groups
(Relationship front)
• Itapecerica da Serra
working groups
(Relationship front)

Government 
and Society

• Sponsorship and

Patronage
• Annual Report
development

Consumers

• Annual

satisfaction
survey (see
pages 53, 84)

• Instant

satisfaction survey
(see page 84)
• Ombuds Service

channel,
diagnosis

• Crer para Ver
Program and
Young and Adults
Education
Program(1)

• Natural or

Botanical Assets
Certification
Program
• Sustainable

development
program

• Relationship with
Ekos line supplier
community

• Events to discuss

socioenvironmental issues

• Natura Award to

Suppliers (considering
suppliers’ social and
environmental behavior)

• Suppliers’

socioenvironmental
mobilization 

• Cajamar Agenda 21
• Potuverá Agenda 21
• Natura-Cajamar
working group 
(other front)

• Natura-Itapecerica da
Serra working group
(other front)

• Natura’s 

sustainability 
week

• Diversity program
• Incentive program 
to hire disabled 
people (see page 99)

• Natura Education

Program
• Sustainability 

training

• Nursery, fitness center,

medical services 
(see page 103)
• Quality of Life 

Program

• Mother’s Day event
• Parties, toys and 

Christmas presents

• Sponsorship and

Patronage

• Voluntary work

program

• Development of a

legal framework for
access and use of
Brazilian biodiversity

• Sustainability

education project
• Crer para Ver Program
(Natura’s budget)

• Instituto Criar

(Movimento Natura)

Environmental

• Environmental
consciousness 

• Refill Campaign to

• Natural or

• Suppliers’

stimulate the
selling of refill, a
product with low
impact packaging
(see page 96)

Botanical Assets
Certification
Program

socioenvironmental
mobilization(2)

• Cajamar Agenda 21
• Potuverá Agenda 21

• Sponsorship and

Patronage

• Forest re-composition

project

• Energy reduction initiative
• Water reusage 

initiative

• Packaging life cycle

assessment

Management
expenses

• Corporate Responsibility Management System
• Environmental Management System
• Teams: Corporate Responsibility, Environment and Social Service
• Operating expenses: Corporate Responsibility, Environment and Social Service

Natura Consultants
generation of income

Personnel, Relatives 
and Third Parties

Net income 
obtained from 
Crer para Ver Program 

N.A.

Consultants

N.A.

Supplier 
Communities

N.A.

Suppliers

N.A.

Neighboring 
Communities

N.A.

Government and Society

Crer para Ver Program

Fiscal resources

Fiscal incentives

Personnel, Relatives 
and Third Parties

Consultants

Supplier 
Communities

Suppliers

Neighboring 
Communities 

Government and Society

Sponsorship and Patronage

1. Crer para Ver Program resources.
2. Resources nondeclared in the Investment Matrix in Corporate Responsibility, as they were declared in other trading activities.
Note: N.A. = Not applicable.

All the publics

1. Corporate Responsibility Management System
See  complete  system  description  in  the  Social  section, in  Codes,
Policies  and  General  Management  Systems, page  98,
in  the
Economic, Social and Environmental Indicators chapter.

Employees, families and outsourced employees
1. Education Program
See  complete  program  description  in  Education  in  the  Economic,
Social and Environmental Indicators chapter on page 103.

Consultants
1. Crer para Ver Program – Education Campaign for Youth
and Adults
See  complete  program  description  in  Education  in  the  Economic,
Social and Environmental Indicators chapter on page 103.

Supplier Communities
1. Certification Program for Natural or Botanicals Assets
Objective: Certify  botanical  assets  to  ensure  the  sustainable
supply  of  raw  materials  considering  environmental, social  and 
economical aspects.
Target Audience: The civil society and the scientific community.
Partners:
Instituto  de  Manejo  e  Certificação  Florestal  e  Agrícola
(Forestry  and Agricultural  Management  and  Certification  Institute),
Instituto Biodinâmico (Biodynamic Institute) and Ecocert.
Results: For  Natura, both  forestry  and  agricultural  management 
are  the  center  of  conservation  of  biodiversity  . The  proper  use  of
botanical  resources  in  Natura’s  products  is  guaranteed  by  the  Forest
Stewardship Council (FSC), Sustainable Agriculture Network and the
Organic Agriculture certifications granted by the Biodynamic Institute
(IBD) and Ecocert.The certification process fosters preservation by
complying  with  environmental  and  social  guidelines, establishing  a
relationship of trust with consumers.
Eight botanical assets were included on Phase III of the certification
process in 2005. Four raw materials are already present in Natura’s
products and four are in the research stage. The assets already used
in Natura’s products are:
- Jambu: organic certification
- Macela (Camomile): organic certification
- Cupuaçu: socioenvironmental responsibility
- Açaí: socioenvironmental responsibility

2. Sustainable Development Program with Supplier
Communities 
Objective: Promote  sustainable  development  in  areas  where  supplier
communities live, aiming at local social and environmental reinforcement
that surpasses trading activity.
Place: Brazil’s Northern region.
Target Audience: Communities that produce assets.
Partners: Different according to each region, local communities, public
entities, NGOs, private sector and universities.
Results: In  2005  the  Participative  Local  Diagnosis  (Diagnóstico  Local
Participativo)  and  Iratapuru  Sustainable  Development  Plan  (Plano  de
Desenvolvimento  Comunitário  Iratapuru  Sustentável  –  PDCI)  were 
concluded. Both programs were jointly developed by Amapaz DS, with
the community. The survey represents a balance of the present and a
future  vision  for  2010  and  2015, an  analysis  of  the  current  situation 
prepared  by  the  community  and  its  expectations  for  the  upcoming
years. PDCI presents crucial actions to be finished in the short and
mid terms, as well as their respective implementation strategies.

However, the community had some difficulty to assume such action as
a  concrete  proposal  of  next  steps  for  local  development. An  action
plan  for  administrative  improvements  and  ethics  management  was
defined for 2006.
On  neighboring  communities, such  as  Belém, a  similar  process  was
also  concluded  by  the  Peabiru  Institute, with  the  elaboration  of  a 
diagnosis and a development plan for Boa Vista, Cotijuba and Campo
Limpo communities.

Neighboring Communities
1. Agenda 21 Cajamar
Objective: Articulate community leaderships and the public sector to
work on a plan for the city’s sustainable development (Agenda 21).
Place: Cajamar, São Paulo.
Target Audience: The Cajamar community.
Partners: Cajamar’s Municipal Government, NGO Mata Nativa, neigh-
boring associations, schools, trade associations, community leaderships.
Results: Analysis  results  are  displayed  below, segmented  by  area 
of operation.

1.1 Tripartite Working Group
The Tripartite Working Group formed by Natura, Cajamar’s Municipal
Government and the NGO Mata Nativa focused their efforts on the
organization and set-up of the Agenda 21 Permanent Forum in Cajamar,
officially  established  at  the  end  of  2005  after  a  series  of  educational,
training and discussion activities in the city’s schools and neighborhoods.
Preparatory  seminars  were  held  to  discuss  the  meaning  of  the 
participatory  planning  (Agenda  21)  and  the  importance  of  the 
community’s  involvement  in  the  process, with  the  objective  of 
creating  development  opportunities  in  the  city, respecting  the 
environment  and  improving  living  conditions. The  starting  point  was
the diagnostic assessment conducted in 2004.

Seminar table:

Description/local 
seminars
Natura

Target audience
Leadership from several
sectors

Natura – Municipal Councils

Advisors/other

Village Scorpios – Rotary

Associates

Date
7/19/2005

8/26/2005

8/30/2005

9/6/2005

9/19/2005

9/20/2005

9/12/2005

9/28/2005

Teachers

Teachers

Teachers

Teachers and students

Teachers

Teachers and students

9/29/2005

Teachers, students
and community

Teachers

Ministers

Teachers

Teachers

Students attending the
fourth grade of
Elementary School

10/4/2005

10/11/2005

10/15/2005

10/19/2005

10/25/2005

10/26/2005

Numbers of
Attendees

45

35

30

25

9

10

55

13

45

25

13

40

23

6

70

444

Suzana Dias State Public School

Élcio Cotrin State Public School

Tenente Marques State
Public School

Vera Zucchi School

Ana Maria Garrido Orlandin
State Public School

School Jundiaí – Caxambu
Agricultural Technical School

Demétrio Pontes Municipal
Public School

Walter Ribas de Andrade
State Public School

Cajamar Evangelical Ministers

São Luiz – Polvilho State 
Public School

Antonio Pinto de Campos
State School 

Odir Garcia State Public School

Total 

As a second step, district forums were held to discuss the 2006 priorities
for each Cajamar district.These priorities were presented at the Town Hall
meeting on December 7th, 2005.

108 Annual Report Natura 2005

2005 Annual Report Natura 109

District forum priorities

Description
Ponunduva
District Forum

Target
Audience
The community
at large

Date
10/4/2005

Polvilho District
Forum

The community
at large

11/11/2005

Cajamar –
Center District
Forum

The community
at large

11/25/2005

Jordanésia
District Forum

The community
at large

12/2/2005

Coordinators
and community
at large

12/7/2005

Agenda 21
Cajamar
Permanent
Forum

Total

Number of
Attendees

25

68

87

42

52

274

Description
Enviromental
degradation,
infrastructure,
unemployment

Professional education,
sanitation, leisure

Sanitation, professional
education health

Sanitation, education,
land issues

In the next step the districts will define targets and indicators for the
follow-up  of  every  priority  to  be  presented  at  the  next Town  Hall
Meeting in June 2006.The action plans will be defined at that time.

1.2 Education and Public Management
To help implement the Agenda, courses and discussions were held to
provide the attendees with a theoretical basis.
The  first  course  taught  a  group  of  young  citizens  how  to  use  the
Spring  software  to  compile  a  database  for  Cajamar, complementing
and updating the information contained in the 2004 city’s diagnostics.
The course on Pluriannual Planning and Annual Budgetary Law (LOA)
aimed at assisting participants in the Pluriannual Planning execution
for the 2006-2009 period, as well as preparing them to follow-up on
the LOA application.
In  2006, the  LOA  and  Urban  Master  Plan  courses  will  be  resumed,
considering the established deadline of October 2006 for the approval
of the municipal Urban Master Plan.

Courses held in 2005

Description/Local
Spring – 4 modules

Pluriannual Plan and the
Annual Budgetary Law

Audience
Leadership from
several sectors

Leadership from
several sectors

Working

80 hours

10 hours

Number of
Attendees
60

39

1. 3 Projeto Comunidade Ativa (Active Community Project)
To  lead  the  community  to  identify  and  establish  social  and  political
interactive  workshops  were  held  in  two
participation  channels,
Cajamar  districts: Gato  Preto  and  Paraíso  in  partnership  with  the
NGO Mata Nativa, attended by 95 and 76 people, respectively. With
both  conceptual  and  practical  sections, field  research  and  project 
creation, the  workshops  sought  to  establish  embryonic  democratic 
centers for discussions of environmental and social issues, besides the
municipal budget.
Targets for 2006: Consolidate district forums and Agenda 21 Cajamar
Permanent Forum; disclose data collected in Cajamar to the commu-
nity in public research centers and offices; extend the workshops to
another two neighborhoods.

2.Working Groups Natura – Cajamar
Objective: Improve Natura’s relationship with the Cajamar community,
planning  and  implementing  projects  on  jobs  creation  and  income 
generation, education  and  professional  training, environment  and 
interrelations, in partnership with several of Natura’s divisions.
Place: Cajamar, São Paulo.
Target audience: The Cajamar community.

Partners: Cajamar’s  Municipal  Government, Cajamar’s  Department
of  Education  and  Culture, NGO  Mata  Nativa and  other  Cajamar-
based  NGOs; public  schools, Caieiras’ Department  of  Education;
NGO SOS Mata Atlântica.
Results: The  findings  are  displayed  below, segmented  by  area 
of operation.

2.1 Jobs and Income Generation Initiative
a) Training Cultural Agents
Objective: Provide  professional  training  and  prepare  community
youth leaderships to work as cultural and social multiplying agents in
Cajamar, promoting job creation and income generation.
Results: The establishment of partnerships with different sectors for
the inclusion of agents as cultural multipliers in the district: 10 agents
hired  by  the  Department  of  Culture; 6  agents  hired  by  the
Department  of  Social  Services; 6  agents  hired  as  monitors  for  a
makeup  show  held  by  Natura  in  November  and  December  2005;
partnerships  with  performing  arts  groups  for  a  cultural  agent 
internship program (Baque Bolado Group and Cia. de Dança Borelli).
The  objective  of  organizing  a  cooperative  or  association  was  not
achieved in 2005. Fifty agents participated in cooperative management
training  held  by  the  União  e  Solidariedade  das  Cooperativas 
e Empreendimentos de Economia Social do Brasil – Unisol/Brasil, and 15
also  attended  a  Serviço  Brasileiro  de  Apoio  às  Micro  e  Pequenas
Empresas (Brazilian Support Service to Micro and Small Enterprises)
training in cooperative management.

2.2 Frente Meio Ambiente (The Environment Initiative)
a) Projeto Visita à Natura (Visit Natura Project)
Objective: Promote  environmental  education  through  guided  visits  to
Natura’s facilities, showing processes and programs implemented on-site to
stimulate the development of environmental projects in Cajamar schools.
Results:
Involvement  of  Human  Resources  and  Environmental 
and  Engineering  areas, coordinated  by  Natura’s  Corporate
Responsibility  Department. Twenty  visits  were  held  with  approxi-
mately  700  students, all  attending  the  1st  year  of  middle  public
state-run schools in Cajamar.

b) Gincana Fazendo Eco – A Cajamar que temos e a Cajamar que
queremos ("Fazendo Eco" Field Day – The Cajamar we have, the
Cajamar we want).
Objective: Encourage  students  and  teachers  to  know  and  become 
interested in the city;encourage discussion and exchange of ideas in schools
on subjects related to Agenda 21; promote the discussion of citizenship.
Results: About 1,000 students were involved directly in the comple-
tion  of  18  challenges  with  several  different  activities  such  as  the 
gathering  of  "green  books"  about  the  environment; tests  about
Cajamar  history  and  statistics  data; presentation  of  choreographies
with the “cities in movement” theme, graffiti with “Cajamar: the man
and his environment” theme; projects of environmental preservation
in schools’ vicinities; exhibition of Fine Arts and models with “Garbage
in its Place” theme; research with Cajamar citizens about their knowl-
edge of medicinal plant properties; the challenge “Quem Sabe, Sabe”
(“Who  Knows, Knows”), performed  by  groups  of  students  of  all 
levels related to subjects such as the city’s diagnostics, the Budget Bill,
the Pluriannual Plan, the Environmental Protection Area (APA - Área
de Proteção Ambiental), the history of Cajamar, among others. The
gathering  challenge  obtained  3,500  "green  books"  that  will  be 
available  to  all  citizens  at  the  city  public  libraries. Teachers  and 
students  of  Cajamar  state  and  city-run  schools  as  well  as  those 
committed to Programa de Educação de Jovens e Adultos (Education of
Youth and Adults Program) took part in the Field Day.

2.3 Frente Relacionamento (The Relationship Initiative)

a) Support to Local Projects
Objective: Deepen Natura’s relationship with the Cajamar community;
support the development and implementation of local projects.
Results: Continuous  interaction  with  the  Cajamar’s  Department 
of  Education  and  Culture  through  Natura’s  infrastructure  facilities 

(rooms  and  amphitheater)  for  the  implementation  of  projects  and
activities; R$  20,000  in  financial  support  for  Unicamp  (University  of
Campinas  in  the  state  of  São  Paulo)  to  conduct  an  assessment 
of  Cajamar’s  educational  program; donation  of  hygiene  products  to
Sítio Agar (a shelter for HIV-positive children).
b) Projeto 0800 – Comunidade Cajamar ( Project 0800 - A tol-free
line for the Cajamar Community)
Objective: Provide a channel of dialogue to identify and follow-up on
community-specific issues.
Result: In 2005, the toll-free line was available to the Cajamar Community.

3. Agenda 21 Potuverá
Objective: Start the process of building up the local Agenda 21, training
the  first  local  social  leaderships  in  support  of  a  future Agenda  21 
participatory assessment.
Place: Itapecerica da Serra, São Paulo.
Target Audience: The Potuverá community.
Partners: Five  Potuverá  district  neighborhood  associations: Associação
Aldeinha, Ferradura dos Manacás, Alto do Potuverá, Parque Santa Adélia and
Sociedade Futura.
Results: Training courses for leaders in all five Potuverá neighborhood
associations  (29 attended  but  only 12 reached  the  minimum  50% 
attendance  record  and  went  on  to  receive  their  certificates). Lasting 
a total of 33 hours, the training section addressed strategic planning,
legal  aspects; preparing  projects; budget  and  cash  flow; financial 
orientation and fund raising.

4. Natura Working Groups/Itapecerica da Serra
Objective: Improve Natura’s relationship with the Potuverá community,
planning  and  implementing  projects  related  to  educational  and
professional training, environment and interrelations, in partnership
with several of Natura’s departments.
Place: Itapecerica da Serra, São Paulo.
Target Audience: Itapecerica da Serra community.
Partners: Municipal  Department  of  Education, Itapecerica’s  regional
Department  of  Education, Municipal  Environment Agency, five  neigh-
borhood associations, two state-run schools and three city-run schools.
Results: The  results  are  displayed  below, segmented  by  area  of
operation.
4.1 Frente Agenda 21 Escolar (Agenda 21 School Iniciative)
Objective: Supervise the Agenda 21 for Schools project implementation
in  the  Potuverá  nucleus, under  the  coordination  of  the  Regional
Department  of  Education  and  Itapecerica  da  Serra  Municipal
Department of Education.
Results: Participation  in  Agenda  21  monthly  meetings  at  Potuverá
nucleus  with  two  state-run  schools  and  five  municipal  schools  that
chose  to  hold  professional  workshops  for  teachers  during  2006,
besides supporting recycling programs in schools.
4.2 Frente Meio Ambiente (The Environment Initiative)

a) Visit Natura Project
Targets: Promote  environmental  education  through  guided  visits  to
Natura’s facilities, demonstrating processes and programs that stimulate
the development of environmental projects in Potuverá district schools.
Results: Visits  to  the  company  facilities  in  Itapecerica  da  Serra  and
Cajamar and a lecture on the environment.The initial planned target
of stimulating the creation of environmental projects in schools was
not achieved due to lack of continuity.

4.3 Frente Educação e Capacitação (Education and Professional
Training Initiative)

a) Future Youth Project
Objective: Help the development and social inclusion of the Potuverá
community’s youths, offering a place for study, research and discussions
on joining the labor market.
Results: 16 weekly meetings and activities for 30 youths from Matilde
Maria Cremm state public middle-school students, with the participation
of seven Natura employees and two outsourced contractors.

4.4 Frente Relacionamento (Relationship Initiative)

a) Support to Local Projects
Objective: Deepen  Natura’s  relationship  with  the  Itapecerica  da
Serra community; support the development and implementation of
local  projects, such  as  the  information  bulletin  and  reading  spaces,
assisted  by  the  five  neighborhood  associations, promoting  monthly
lectures on various subjects.

Results: Coordination between Potuverá leaderships and Itapecerica
da Serra’s Department of Culture to implement  "Reading Spaces"  in
neighborhood  associations; and  for  five  lectures  for  the  Potuverá
community addressing subjects such as the environment, employment
and the role of neighborhood associations.

b) Projeto 0800 – Comunidade de Potuverá (Project 0800 – A 
toll-free line for the Potuverá Community)
Objective: Provide a channel of dialogue to identify and follow-up
community-specific issues.

Results: In 2005, the toll-free line was available to the Itapecerica da
Serra community.

c) Projeto Agente Jovem (Young Agent Project) 
Targets: Offer  sports  facilities  for  15-17-year-old  teenagers  under
supervision of Natura’s club volunteer professionals.
Results: Bimonthly use of the Natura Club’s facilities in Itapecerica da
Serra by 25 youths during the first half of 2005.

Government and Society
1. Crer para Ver Program (Believing is Seeing Program)
Complete program description is mentioned in Education (page 103).

2.Volunteering Promotion Program
Objective: Strengthen  the  exercise  of  citizenship  by  Natura’s 
employees through volunteer activities.
Results: The results are described below, segmented by project.

2.1 Novos Olhares – Oficinas de Automaquiagem (New Looks – Self
Make-up Workshops)
Objective: Improve  Natura’s  sales  promoters  and  Consultants  skills
while  offering  make-up  workshops  to  women  with  medical  and/or
emotional conditions to contribute to elevate their self-esteem and
to improve their life quality.
Place: São Paulo (SP); Rio de Janeiro (RJ); Porto Alegre, Santa Maria
and Pelotas (RS); São Luiz (MA); Goiânia (GO); Belém (PA).
Target Audience: Women  suffering  from  medical  and/or  emotional
conditions assisted by social organizations and hospitals.
Partners: AC Camargo Hospital (SP); Instituto Brasileiro de Combate ao
Câncer (SP); Hospital  Estadual  Mario  Covas (SP); Instituto  Nacional  do
Câncer (RJ); Hospital  Femina (RS); Hospital  da  Universidade  Federal 
de Santa Maria (RS); Hospital Escola da Universidade Federal de Pelotas
Instituto  Maranhense  Aldenora  Belo (MA); Hospital  do  Câncer
(RS);
Araújo Jorge (GO); Hospital Ofir Loyola (PA).
Results: In 2005, the project was extended to three new locations in
São  Paulo  (SP), Santa  Maria  (RS)  and  Pelotas  (RS). 185  workshops
and  2,733  appointments  were  carried  out  at  the  10  institutions 
supported by the project and the number of project volunteers grew
from 170 to 186.
Target  for  2006: Extend  and  consolidate  the  free  participation  of
Consultants in the New Looks workshops at the existing locations.

2.2 Truly Beautiful People (Gente Bonita de Verdade) in the
Community
Objective: Allow  Natura’s  employees  to  get  closer  to  the  social 
reality of  neighboring  communities, by  presenting  projects  and
entities during working hours.
Place: Cajamar, state of São Paulo.

110 Annual Report Natura 2005

2005 Annual Report Natura 111

Target Audience: Municipal  and  State  Schools, Municipal  Libraries,
Neighboring communities and publics assisted by such entities.
Partnership: Municipal  school  Professora Veneranda  de  Freitas  de
Pinto in Cajamar, state of São Paulo; Municipal Library in Jordanésia,
state of São Paulo; State school Professor Élcio José Pereira Cotrim
in Jordanésia, sate of São Paulo.
Results: In 2005 two schools and a municipal library participated in
the  project  and  received  Natura’s  volunteers. On  such  spaces,
volunteers  developed  activities  related  to  culture  and  education,
with workshops on reading and IT. 54 employees cooperated in 70
visiting periods, divided into two groups.With the reading activities,
it  was  possible  to  work  with  approximately  750  children  from
Municipal  school  Professora Veneranda  de  Freitas  de  Pinto  and
with  the  community  which  attended  the  Municipal  library  in
Jordanésia.
IT  classes  benefited  40  students  from  state  school
Professor Elcio José Pereira Cotrim.

2.3 Collecting Campaign
Objective: Bring  to  the  employee  the  importance  of  active 
participation; material collection (glasses, books, magazines, newspapers
and comic books) to be donated to institutes.
Place: Cajamar and Itapecerica da Serra, state of São Paulo (SP).
Partners: Municipal Library in Jordanésia (SP) and General Hospital in
Itapecerica da Serra (SP).
Results: During  the  campaign, 43  glass  bottles  were  gathered  and
donated to Itapecerica da Serra General Hospital – Milk Bank. In the
reading  campaign  (Trilha  na  Leitura), 223  newspapers, 13  children’s
CDs, 219  comic  books  and  469  books, totaling  1,983  items, were
donated  to  Jordanésia  Municipal  Library, aiming  to  increase  the
archive and community access to such information.

3. Supports & Sponsorships
The guidelines for Corporate Support & Sponsorship seek to align
investment allocations to the company’s strategic choices and to its
corporate  beliefs  that  lead  its  business  behavior, always  based  on 
business  ethics  and  the  search  for  a  fair  and  sustainable  business
model. This  way  Natura  supports  initiatives  from  communities,
governmental  organizations  and  the  civil  society  to  promote  the
best  practices  in  sustainable  development, entrepreneurship  and
women’s leadership. In addition to that, it supports the strengthening of
community and government organizations thus advancing Brazil’s culture.

3.1 Sustainable Development
Initiatives to promote job creation and the protection of endangered
areas and species.
Main initiatives supported in 2005:

a) Biodiversidade Brasil (Brazilian Biodiversity Project)
Objective: Stimulate discussion on topics related to Brazil’s biodiver-
sity in partnership with Fundação Padre Anchieta – TV Cultura de São
Paulo  (public  television). This  partnership  involves  three  public TV
shows: Biodiversidade  Debate  (Biodiversity  Debate); a  documentary
series  called Biodiversidade  Documento  (Biodiversity  Document); and
the insert Biodiversidade (Biodiversity), which is part of the TV program
Repórter Eco.
Place: The  TV  shows  are  broadcast  to  all  TV  Cultura  affiliates
throughout the country.
Target Audience: National  and  international  botanic  community,
scientific community, academic community and society.
Partners: TV Cultura and Fundação Padre Anchieta.
Results: Production of 39 Biodiversity inserts.
b) Flora Brasiliensis Project
Coordination: Centro de Referência em Informação Ambiental (Center
of Reference in Environmental Information).

Objective: Scan  the  work  Flora  Brasiliensis by  C.F.P. von  Martius;
publish  the  digital  material  online,
free  of  charge; update  the
species nomenclature; build a website; integrate the work with data
from European herbariums and the speciesLink network; integrate
the work to other information systems.
Place: Brazil.
Target Audience: National  and  international  scientific  community,
academic community and society.
Results: They  will  be  assessed  after  the  project  implementation,
in 2006.

3.2 Entrepreneurship and Women’s Leadership
Initiatives  that  promote  entrepreneurship  and  leadership  among
women.
Main initiatives supported in 2005:

a) One Thousand Women for the Nobel Peace Prize

Coordination: Geledés (Black Women Institute).
Objective: Highlight the life work of 1,000 women appointed to com-
pete for the Noble Peace Prize in 2005 due to their examples in pro-
moting a culture of peace.
Place: Brazil.
Target Audience:The society.
Results: Information about the One Thousand Women for the Noble
Peace  Prize  initiative  through  an  event  involving  the  press, the 
business  community; publication  of  a  book  to  be  released  in  March
2006 on the lives of the 52 Brazilian women selected for this initiative.

3.3 Strengthening of the Civil Society and Governmental
Organizations
Actions  and  initiatives  of  entities  and  associations  aligned  to
Natura’s strategic options and/or representing and promoting the
cosmetics sector.
Main initiatives supported in 2005:

Instituto  Fernand  Braudel  de  Economia  Mundial

a) Braudel Papers
Coordination:
(Fernand Braudel World Economy Institute).
Objective: Develop  research, publications  and  discussions  offering 
analyses  and  effective  proposals  for  Brazil’s  social  and  economic
issues through the publication of the Braudel Papers.
Place: Brazil.
Target Audience: Distribution to a group of 5,000 people comprised of
international  agencies,
business  representatives, government  officials,
academic community, press, and national and international NGOs.
Results: Publication of two editions of the Braudel Papers.

b) Human Rights Universal Conversation
Coordination: Conectas Direitos Humanos (Human Rights Network
Association).
Objective: Promote dialogue, learning opportunities and cooperation
among  Southern  hemisphere  countries  in  support  of  the  human
rights concept.
Place: Brazil.
Target Audience: Academic  community, UN  staffers, international
foundations, human rights activists.
Results: Participation of 60 human rights activists from 29 African,
Asian  and  Latin American  countries  and, for  the  first  time, from
Eastern  Europe  in  discussions  about  the  creation  of  an  effective 
dialogue and strengthening of human rights activists. In addition to
that, the discussions included the themes of access to fairness and
justice, strategies  to  reduce  violence  and  the  cooperation  of 
universities  and  international  agencies  in  human  rights  issues.
Workshops, visits to human rights organizations in São Paulo and a
special conference was performed too.

c) Fundo de Bolsas de Economia (Economy Funds Program)
Coordination: Fundação Getulio Vargas.
Objective: Offer scholarships in Economics.
Place: São Paulo.
Target Audience: Students  graduating  in  Economics  at  Fundação
Getulio Vargas (SP).
Results: One student was granted full scholarship for the four-year
undergraduate course.

3.4 Natura Musical (Brazilian Culture with focus in music)
Artistic  initiatives  that  improve  international  understanding  and
appreciation  of  Brazil’s  musical  heritage. Projects  are  selected
through  public  tender  and  financial  support  originates  from  tax
rebates (Rouanet Law and the Culture Incentive Program from the
Minas Gerais State Government).
In 2005, more than 20 projects benefited from Natura’s sponsorship,
favoring  projects  from  all  over  the  country. For  a  list  of  all  projects
sponsored in 2005, visit www.natura.net/patrocinio.

2005 Sponsorship Investments Total
Natura Resources
Subjects
Sustainable Development

Women’s Entrepreneurship

Strengthening community and governmental 
organizations

Natura Musical
Total 

Fiscal Incentive Resources
Subjects
Sustainable Development

Natura Musical
Rouanet Law
Culture Incentive Program from Minas Gerais State Government(1)

Others
Total
Total General

1. This amount refers only to the compensated values in 2005.

Amount in 2005
797,199

178,000

982,481

756,357
2,714,037

Amount in 2005
525,000

2,043,671
1,401,230
642,441

155,250

2,723,921

5,437,958

Transparent Relations with Society and Dialogue with Interested Parties
2005 Lectures on Corporate Responsibility area

Event

Lectures

Organization

Lecturer

Date

Location

Audience

4th Environmental Workshop –
Senai/SP 

2nd National Conference on State
and Sector Quality Programs,
Productivity and Competitiveness
International Conference on Life
Cycle (CILCA)

Social Responsibility module –
Inaugural class of International
Executive MBA from Administration
Institute – Foundation
2nd International Meeting – Fourth
Open Seminar on Corporate Social
Responsibility – Social Capital, Ethics
and Sustainable Development
Social Responsibility – University
Extension Course

Seminar on Communication and
Corporate Responsibility

6th Week of Managerial Studies

Postgraduation in Administration 

Social Responsibility – University
Extension Course

Corporate social responsibility 
practices course
International Conference 2005 –
Companies and Social Responsibility

8th Environmental Week – The
Federation of Industries of the State
of São Paulo
2nd Services National Fair 
and Legal Supply

Espaço Natura Cajamar:
from blueprint to 
sustainability
Competitiveness 
and Sustainability

National Service for 
Industrial Learning

Movimento Brasil Competitivo

Karina
Aguilar

Roberto
Zardo

03/22/05

03/23/05

Case Study – The new
Natura recycled paper bags

Latin American Association for
Life Cycle Assessment (LCA)

Alessandro
Mendes

04/27/05

Social Responsibility:
Natura’s look

Administration Institute –
Foundation

Pedro
Passos

04/30/05

Panel "Partnerships for a
Sustainable Society"

The Federation of Industries of
the State of Minas Gerais

Pedro
Passos

05/09/05

Selection, Evaluation, and
Environmental Partnership
with Suppliers
The importance of Social
Responsibility in economic
development
Espaço Natura Cajamar:
from blueprint to 
sustainability
Espaço Natura Cajamar:
from blueprint to 
sustainability 
Selection, Evaluation, and
Environmental Partnership
with Suppliers
Corporate social responsi-
bility and sustainability 
Responsible Management

Fundação Getulio Vargas

Interrupcion

Eliane 
Anjos

Rodolfo
Guttilla

Managerial Faculty from Monsenhor
Messias Educational Foundation 

Karina
Aguilar

Minas Gerais Ibmec Institute

Fundação Getulio Vargas

Fundação Getulio Vargas

Ethos Institute of Companies
and Social Responsibility

Karina
Aguilar

Eliane 
Anjos

Aline de
Oliveira
Guilherme
Peirão Leal

05/19/05

05/19/05

05/23/05

05/24/05

05/30/05

06/01/05

06/08/05

Life Cycle Assessment

The Federation of Industries 
of the State of São Paulo

Alessandro
Mendes

06/08/05

How social responsibility
contributed to Natura’s
image construction.

Fenalaw

Rodolfo
Guttilla

06/16/05

São Paulo,
state of São
Paulo
Brasília,
Federal
District
San José,
Costa Rica

São Paulo,
state of São
Paulo

Belo
Horizonte,
state of Minas
Gerais
São Paulo,
state of São
Paulo
Buenos Aires,
Argentina

Sete Lagoas,
state of Minas
Gerais
Belo Horizonte,
state of Minas
Gerais
São Paulo,
state of São
Paulo
São Paulo, state
of São Paulo
São Paulo, state
of São Paulo

São Paulo, state
of São Paulo

São Paulo, state
of São Paulo

Approx. 70 technicians and employees

Approx. 300 attendees, executives and 
professionals related to the topics

Approx. 1,000 attendees, NGOs and private
companies representatives

Approx. 30 International Executive MBA 
students, several corporate executives 

Approx. 250 attendees, representatives from
companies, NGOs, guests

Approx. 30 students from Social
Responsibility course

Approx. 300 attendees

Approx. 600 college students

Approx. 50 postgraduation students 

Approx. 30   students from Social
Responsibility course

Approx. 35 student from the Foundation
extension course
Approx. 1,000 attendees, among company
directors and presidents and NGOs,
academics, journalists and sectors specialists
Approx. 200 people from industries,
universities and research institutes

Approx. 30 attendees

Business Models in Corporate
Responsibility International Seminar

Business models examples

Fundación PROhumana

Sustainability report

Local Pro-Agenda 21

GRI Index and Natura
annual report
Sustainability and 
competitiveness

São Paulo University 
Polytechnic School 
Gaucho Program for Quality
and Productivity

2nd Ideas Bandeirantes Forum

Social Responsibility:
Natura’s vision

Bandeirantes Television
Broadcasting, RS

Rodolfo
Guttilla

Camila
Fornazari
Roberto
Zardo

Nelmara
Arbex

06/22/05

Santiago, Chile

Approx. 500 attendees

06/27/05

07/05/05

07/27/05

São Paulo, state
of São Paulo
Porto Alegre,
state of Rio
Grande do Sul
Porto Alegre,
state of Rio
Grande do Sul

Approx. 40 MBA students

Approx. 500 attendees, executives, and 
professionals related to the area

Approx. 100 people such as entrepreneurs
and area specialists

112 Annual Report Natura 2005

2005 Annual Report Natura 113

2005 Lectures on Corporate Responsibility Area

Event
Sustainability Management
Specialization Course – Magna Class

Lecture 
Sustainable development
challenges

Organization
Fundação Getulio Vargas  

Environmental Educational Courses

Local Agenda 21

El Management Responsable

2nd Brazilian Environmental
Communication Congress
Assistants meeting

How to design and achieve
sustainable balance
Annual Report

Secretary of Environment 
of the State of São Paulo 
Valor Sustenible magazine

Environmental Communication AG

Corporate social 
responsibility 

II R Training – Development and
Enterprise Performance

Third Quality Seminar

Social Responsibility

Agenda 21

Local Agenda 21

Commerce and Industry Trading
Association of Jaraguá do Sul
(Southern region).
Cajamar Rotary Club 

Intrinsic carbon model

Life Cycle Management, LCM

Lecturer
Pedro
Passos

Isabel
Ferreira
Rodolfo
Guttilla
Aline de
Oliveira
Aline de
Oliveira

Aline de
Oliveira

Isabel
Ferreira
Alessandro
Mendes

Date
08/09/05

08/11/05

08/22/05

08/25/05

08/27/05

08/30/05

08/30/05

09/05/05

(continuation)

Location
São Paulo, state
of São Paulo

Audience
Approx. 100 people, among students and
Foundation teachers

São Paulo, state
of São Paulo
Buenos Aires,
Argentina
São Paulo, state
of São Paulo
São Paulo, state
of São Paulo

Jaraguá do Sul,
state of Rio
Grande do Sul
Cajamar, state
of São Paulo
Barcelona,
Spain

Approx. 100 people

Approx. 150 participants

Approx. 50 journalists and other professional
focused on environmental issues
Approx. 60 assistants

Approx. 300 entrepreneurs, students and civil
society representatives

Approx. 30 professionals

Approx. 1,000 researchers, NGOs and com-
panies representatives

Approx. 300 participants, among company’s
directors and presidents and NGOs, students,
journalists and sector’s specialists
Approx. 100 participants, among corporate
responsibility professionals and senior officers

LCM 2005 – Innovation by Life Cycle
Management – 2nd International
Conference on Life Cycle Management
16th Annual Meeting of Latin
American Entrepreneurs

Second Marketing Seminar

5th Brazilian Association of Quality 
of Life Congress
1st Public Policies and 
Environmental Symposium 

Socioenvironmental
responsibility: the sustain-
ability and the investors
Quality of Life

Society and environment:
Natura’s experience in
selection, evaluation and
environmental partnership
with suppliers

Natura and social 
responsibility

Latin America Entrepreneurs
Council 

Guilherme
Peirão Leal

09/09/05

Santiago, Chile

Febraban – Brazilian Banks
Federation

Marcos
Egydio

09/13/05

São Paulo, state
of São Paulo

National Brazilian Association 
of Quality of Life
Environmental Commission of
the City of São Paulo Section 
of Attorney’s Association and
Young Attorney Commission

Nelmara
Arbex
Eliane Anjos

09/21/05

09/23/05

São Paulo, state
of São Paulo
São Paulo, state
of São Paulo

Approx. 100 entrepreneurs

Approx. 400 participants, among authorities,
entrepreneurs, students and Cruzeiro do Sul
University representatives

Ethics and Social responsibility:
Commitment or Fashion Trend?

Natura’s Corporate
Responsibility

State of Minas Gerais
Educational Union

Local Pro-Agenda 21 

Local Agenda 21 

Caxambu permanent Forum

Marcos
Botelho

Isabel
Ferreira

Seminar: Impact of Life Cycle
Assessment in Brazilian Industry
Competitiveness
First International Innova 
Quality Seminar
Corporate Responsibility

Environmental Corporate Law
National Conference 2005 –
Biodiversity: a preparation for COP8

Life Cycle Assessment stud-
ies applied to cosmetics
development
Natura: biodiversity 
sustainable use
Natura Corporate
Responsibility

Industrial practices in 
implementing Biological
Diversity convention 
targets: sustainable business

Brazilian Association of Research
Institutions - ABIPTI

Felipe
Maranzato

Innova Quality

University of São Paulo
Communications and Arts
School
Pinheiro Neto Attorney Office,
Brazilian Environment Institute and
Renewable Natural Resources.

Sônia
Tuccori
Cristiane
Samarra

Eliane 
Anjos

09/27/05

09/29/05

10/04/05

10/05/05

10/10/05

10/27/05

Uberlândia, state
of Minas Gerais

Approx. 40 students

Jundiaí, state of
São Paulo

Approx. 40 students from Jundiaí 
technical school

São Paulo, state
of São Paulo

Approx. 200 industry professional university
and research institutions

São Paulo, state
of São Paulo
São Paulo, state
of São Paulo

Approx. 150 people, among entrepreneurs,
marketing managers and sector’s professionals
Approx. 50 students from the university’s
public relations course

Brasília,
Federal
District

Approx. 50 professionals and students 
from environmental law

Corporate Social Responsibility
Seminar

Oppening discussion: CSR
as a management tool

Interrupcion

Maurício
Bellora

11/01/05

Buenos Aires,
Argentina

Approx. 150 participants among several 
companies, NGOs and government 
representatives

Business and the 2010 Biodiversity
Challenge Meeting

Institutional presentation

Superior School of Advertising and
Marketing - ESPM

Partnership among 
companies, organizations
and agencies

Ministry of Environment and
Brazilian Sustainable Development
Enterprise Council, CEBDS
Superior School of Advertising
and Marketing - ESPM

Eliane 
Anjos

Aline de
Oliveira

11/05/05

Cajamar, state
of São Paulo

11/17/05

São Paulo, state
of São Paulo

Approx. 40 international representatives from
governmental sectors, finance, students,
industry and NGOs
Approx. 40 students

Annual Report Triple Bottom Line
(GRI) Seminar 

Annual Report as a 
management tool

Valor Sostenible magazine

Environmental Engineering course 

Seminar: Life Cycle Assessment (LCA)
impact on the CF&T industry

Products Life Cycle
Assessment
LCA in Natura’s product
development

State University of Sorocaba

Brazilian Association of Personal
Hygiene, Perfumery and
Cosmetics Industry

It is on the Table - Tá na Mesa

Business sustainability

Municipal Workshop

Environmental and 
hydrographic management

The Federation of Commercial and
Services Association of the state of
Rio Grande do Sul - Federasul
Municipal workshop

Conal 2005 – National Convention
"Let the Arrow Fly"

Natura Corporate
Responsibility

Aiesec

Mauricio
Bellora

Felipe
Maranzato
Felipe
Maranzato

11/17/05

11/23/05

11/28/05

Alessandro
Carlucci

11/30/05

Karina
Aguilar

Cristiane
Samarra

12/12/05

12/16/05

Buenos Aires,
Argentina

Approx. 50 companies and NGOs 
representatives

Sorocaba, state
of São Paulo
São Paulo,
state of São
Paulo

Porto Alegre,
state of Rio
Grande do Sul
São Paulo, state
of São Paulo

Santa Isabel.
state of São
Paulo

Approx. 60 students from third year 
attending such course
Approx. 100 participants among companies
representatives related to the personal
hygiene sector that were interested in 
learning about LCA and discussing the 
development of Brazilian inventory
Approx. 250 Rio Grande do Sul 
entrepreneurs 

Approx. 20 municipal employees

Approx. 50 students

Commitment with Leadership and Social Influence
Natura’s representation in Trade Associations and Associations in General

Entity/Association

Natura Representative

Type of Representation

ABC – The Brazilian Association of Cosmetology                                           
Aberje – The Brazilian Association of Corporate Communication 
(www.aberje.com.br)
ABEVD – The Brazilian Association of Direct Selling Companies
(www.abevd.org.br)

Abia – The Brazilian Association of Food Industries (www.abia.org.br)

Abihpec – The Brazilian Association of Personal Hygiene, Perfumery and
Cosmetics Industry (www.abihpec.org.br)

ABNT - The Brazilian Association of Technical Standards (www.abnt.org.br)
ABPI - The Brazilian Association of Intellectual Property (www.abpi.org.br)

ABPVS - The Brazilian Association of Sanitation Control Professionals
(www.abpvs.com.br)
ABQV – The Brazilian Association of Quality of Life (www.abqv.org.br)
Abrasca – The Brazilian Association of Publicly Traded Companies (www.abrasca.org.br)
Acelp – The Portuguese Language Corporate Communication Association
Aippi – The International Association for the Protection of Intellectual
Property (www.aippi.org)
Amcham-SP –The American Chamber of Commerce of São Paulo
(www.amcham.com.br)

Amerco – The Association of Corporate Communication of the Mercosur
Peruvian Civil Association of Companies Related to Brazil – Brazil Group
Anpei – The Brazilian Association of R&D of Innovative Companies
(www.anpei.org.br)
Asipi – Interamerican Association of Industrial Property (www.asipi.org)
Aspi – The São Paulo Association of Intellectual Property (www.aspi.org.br)

Asug – The Association of the SAP Users in Brazil (www.asug.com.br)
Audibra – Brazilian Institute of Internal Auditors (www.audibra.org.br)
Bramex – The Mexican Industry,Trade and Tourism Chamber
Trade Chamber of Lima (www.camaralima.org.pe)
Direct Sales Association of Chile
Peruvian Chamber of Direct Sales
The Argentinian Chamber of Cosmetics and Perfumery Industry

Cavedi – Argentinean Chamber of Direct Sales (www.cavedi.org.ar)
Ceal – The Council of Latin American Businessmen (www.ceal-int.org)
Cempre – Corporate Commitment to Recycling (www.cempre.org.br)
CEN – National Business Council to HIV/AIDS Combat

Fundação Getulio Vargas/ Center of Studies of Sustainability (www.ces.fgvsp.br)

Ciesp – The Federation of Industries of the State of São Paulo
(www.ciesp.org.br)

CNI – The Brazilian Confederation of Industries (www.cni.org.br)
Committee of the Upper Tietê Hydrographic Basin
Ethos – The Ethos Institute of Companies and Social Responsibility (www.ethos.org.br)

FNQ – National Quality Foundation (www.fnq.org.br)

Mandate

2005-2008

1. 2004-2006

1, 2. Jun 2004-Jun 2007

Jul 2004-Jul 2008

1. 2004-2005

Jul 1999-Jul 2005

May 2002-May 2005

2000-indeterminate

2004-2005

Elizabete Vicentini
Rodolfo Guttilla

Representative
Chairman of the Decision-Making Council

1. Rodolfo Guttilla
2. Moacir Salzstein
3. Karen Cavalcanti
4. Lucilene Prado
5. Bruno Antunes
6. Márcio Orlandi
7. Kássia Reis

1. Rodolfo Guttilla
2. Renata Novaes
1. Pedro Luiz Passos
2. Rodolfo Guttilla
3. Moacir Salzstein
4. Lucilene Prado
5. Elizabete Vicentini
6. Eliane Anjos
Renato Wakimoto
1. Eneida Berbare   
2. Luiz Marinello
3. Renata Franco

1. Chairman
2. Research Committee Chairman
3. Communication Committee Chairman
4.Taxation and Government Relations Committee Chairman
5. Research Committee Member
6. Information Technology Committee Member
7. Legal Affairs and Government Relations Committee Member

1. Director
2. Representative
1.Vice-President
2. Director
3. Foreign Trade Committee Member
4.Taxation Committee Member
5.Technical and Regulatory Committee Member
6. Environment Committee Member
Representative
1. Copyright, Patents, Brands and Technology Committees Member
2.Copyright and Enforcement Committee Member
3.Brands Committee Member

Elizabete Vicentini

Representative

Plinio Yasbek
Helmut Bossert
Rodolfo Guttilla
Renata Franco

1. Pedro Luiz Passos
2. Antônio Siqueira
3. Eliane Anjos
4. Carla Pavão
5. Elizabete Vicentini
6. Eneida Berbare
7. Luiz Marinello
Rodolfo Guttilla
Erasmo Toledo
Elizabete Vicentini

Eneida Berbare
1. Eneida Berbare       
2. Renata Franco
Anna Sant'Anna
Mercedes Stinco
Rodolfo Guttilla
Erasmo Toledo
Mauricio Pinto
Erasmo Toledo
1. Alejandro Díaz
2. Jelena Nadinic
Alejandro Díaz
Guilherme Peirão Leal
Eliane Anjos
1. Guilherme Peirão Leal 
2. Plínio Yasbek
Nelmara Arbex

1. Guilherme Peirão Leal
2. Itamar Correia da Silva
3. Eliane Anjos
4. Rodolfo Guttilla
Eliane Anjos
Eliane Anjos
1. Guilherme Peirão Leal
2. Nelmara Arbex
3. Rodolfo Guttilla
1. Pedro Luiz Passos
2. Roberto Zardo
3. Sophia Segawa

4. Nelmara Arbex
5.Yara Rezende

Representative – Founder
Representative
Chairman
Representative

1. Administrative Council Representative
2. Member of the Strategic Group – Legal Directors and Vice-Presidents
3. Environment Committee Member
4. Secretaries Committee Member
5.Technical Subgroup Member
6. Industrial Property Task Force
7.Task Force to Combat Counterfeits
Chairman
Director
Director

Representative
Representative
Representative
Representative
Representative
Vice-President
Representative 
Director 
Treasure
Executive Commission Member 
Technical Representative
Executive Commission Member 
Representative
Representative
1. Representative
2.Technical Representative
Member of the Advisory Board

1. Director
2. Jundiaí Regional Council
3. Director
4. Member of the Center of Strategic and Advanced Studies
Environment Thematic Council Coordinator
Officer,Technical Chamber of the Underground Waters – CTAS
1. Member of the Decision-Making Council
2. Officer
3. Substitute 1
1. Advisory Council Chairman
2. Planning Director
3. Benchmarking and Processes Management Thematic
Committees Member
4. Social Responsibility Committee Member
5. Intellectual Capital and Innovation Committee Member

1. Sep 2004-Sep 2007

Jan 2004-Dec 2005
1. Mai 2003-mai 2005

1. 2003-2005

114 Annual Report Natura 2005

2005 Annual Report Natura 115

Natura’s representation in Trade Associations and Association in General

Entity/Association

Natura Representative 

Type of Representation

Funbio – The Brazilian Biodiversity Fund  (www.funbio.org.br)
The Abrinq Foundation for the Rights of the Children 
(www.fundacaoabrinq.org.br)

G50 - Latin-American Businessmen Council
GRI – Global Reporting Initiative (www.globalreporting.org)

Ibef – The Brazilian Institute of Finance Executives (www.ibef.com.br)
IBGC – The Brazilian Institute of Corporate Governance (www.ibgc.org.br)
Ibri – The Brazilian Institute of Investor Relations (www.ibri.org.br)
Iedi – Industrial Development Studies Institute 
(www.iedi.org.br)
Akatu Institute (www.akatu.org.br)
The Fernand Braudel Institute of World Economy (www.braudel.org.br)
The São Paulo Institute Against Violence (www.spcv.org.br)
Inta – International Trademark Association (www.inta.org)
MBC – Competitive Brazil Movement (www.mbc.org.br)
Sipatesp – Perfume and Beauty Products Industry Union in the State of São Paulo 

S.O.S. Mata Atlântica
Uniethos – (www.uniethos.org.br)

Guilherme Peirão Leal
1. Guilherme Peirão Leal
2. Nelmara Arbex
3. Pedro Villares
4. Susy Yoshimura
Guilherme Peirão Leal
1. Rodolfo Guttilla
2. Nelmara Arbex
Jorge Casmerides
Lucilene Prado
Helmut Bossert
Pedro Luiz Passos

Decision-Making Council Substitute Member
1. Decision-Making Council Member
2.Director Committee of the Crer para Ver Program Member
3.Director Committee of the Crer para Ver Program Member
4. Director Committee of the Crer para Ver Program Member    
Member
Representative
Stakeholders Council Members 
Representative
Representative
Representative
Council Member

Guilherme Peirão Leal
Guilherme Peirão Leal
Rodolfo Guttilla
Renata Franco
Roberto Zardo
1. Pedro Luiz Passos
2. Rodolfo Guttilla
Pedro Luiz Passos
Nelmara Arbex

Steering Council Member
Representative
Representative
Representative
Representative
1. Delegate Representative
2. Director
Council Member
Technical Council Member

(continuation)

Mandate

Nov 2001-Nov 2005
1. Since 1992 and since
1996
2, 3. Since 2003
4. Since 2004

2002-2005

Sep 2000-
indeterminate

1, 2. Jun 2004-Jun 2007

WFDSA – World Federation of Direct Selling Associations (www.wfdsa.org)
WWF-Brasil (www.wwf.org.br)

Alessandro Carlucci
Guilherme Peirão Leal

CEO Council Member
Steering Council Member 

Dec 2001-Mar 2006

Contact of Naturas’s Representatives to Associations

Name

Function

e-mail

Leandro Machado

Governmental Relations Manager

leandromachado@natura.net

Contact

(55 11) 4446 2544

Awards and certifications received for social, ethical and environmental performance (SO4)

Award
The Most Highly Regarded
Companies in Brazil

Promotion/Organization
CartaCapital magazine
and InterScience

Objective
The survey recognized organizations that stand out their
business ethics, social commitment, environmental responsi-
bility and civic responsibility awareness.

The Best Companies
according to ISTO É
Dinheiro Magazine

ISTOÉ Dinheiro
Magazine 
and Delloite

Recognize the best managed companies in Brazil based on
financial sustainability, human resources, innovation, environ-
ment and social responsibility indicators.

Awarded category
Most Highly Regarded Company
in the sector
One of the 10 most admired
companies in Brazil

Pharmaceutical, Hygiene 
and Health

2002     2003     2004     2005

2nd

3rd

1st

2nd

1st

1st

1st

1st

1st

The Best Companies 
to Work in Latin America

Great Place to Work®
Institute 

The Best Places to Work
in Argentina

Modern Customer 
of Excellency in Services

Great Place to Work®
and Clarín daily paper
business section
Consumidor Moderno
Magazine

Election of the Brand that
Respects Consumer the Most
Companies that people
most wish to work for

Rádio Bandeirantes
and Omni Marketing
Forbes Brasil Magazine

Identify companies that were benchmarks in the Best
Companies to Work editions in the Latin American 
countries where the Great Place to Work Institute 
conducts this survey.
Identify the 100 best companies to work for in Argentina through 
a research of organizational environment.

Recognize the companies that stand out as reference in customer
care in their industry and stimulate the companies to continually
improve relations with the demanding Brazilian consumers.

Elect the 10 most recognized brands in the opinion of the 
audience in the “respect for consumer” category.

Business Leaders – Gazeta
Mercantil Journal

Exame Guide of Good
Corporate Citizenship

Balanço Anual
Magazine, Gazeta
Mercantil 
Exame Magazine –
Editora Abril and
Instituto Ethos

Elect five leading national executives by business sector 
from readers’ voting.

Recognize corporate citizenship practices based on criteria
such as coverage, innovation, sustainability, establishment of
partnerships and results of projects.

Guia Exame – The Best
Places to Work 

Exame Magazine and
Great Place to Work®
Institute

In-depth assessment of the work environment and the
practices and HR policies, taking employees’ opinions into
consideration.

IR Magazine Brazil Awards

IR Magazine

The Best 25 Companies
to Work For in Peru

Most valuable brands 
in Brazil – ISTOÉ Dinheiro
magazine 
Best and largest by
Exame Magazine

Great Place to Work®
Institute Peru and El
Comercio 
Interbrand/ ISTOÉ
Dinheiro magazine

Exame Magazine

Aberje Award

Aberje – The Brazilian
Association of
Corporate
Communication 

Evaluate the best performances in IR among public companies. In
Brazil, the Investors’ Perception Study was performed through an
independent research conducted by Fundação Getulio Vargas from
a poll with 350 investment professionals – analysts and stock mar-
ket administrators working on the stock market in Brazil.

Identify the best 25 companies to work for in Peru by way of
the organizational climate survey.

Honor Brazil’s highest valued brands according to respected con-
sulting firm Interbrand and published by Dinheiro Magazine.

Show the most complete and comprehensive analysis of
Corporate Brazil by way of data obtained by companies –
growth, profitability, financial health, investments in property,
plant and equipment, market share and productivity by
employee.
Distinguish magazines, newsletters, bulletins, videos and cor-
porate communication projects that best met the compa-
nies’ strategic demands during the year.

Natura was one of the 100 Best
Places to Work in Latin America

26th place among the 100 best
places to work in Argentina

Quality of relations. Distinct
among the 38 companies that
have excelled in customer care
service in the Cosmetics category
Socioenvironmental

General ranking

Sector ranking
Leader of the Cosmetics, Hygiene
and Health Sector (Guilherme
Peirão Leal)

Company of reference in Social
Responsibility

Values and transparency
among the 150 Best Places 
to Work 
Best Place for Women to Work

Grand Prix of Best Investors
Relations Program (companies out-
side IBovespa index)  

Best Performance in Investors
Relationship on an Initial 
Public Offer
One of the Best 25 Companies
to Work For

Pharmaceutical, Hygiene 
and Health

Management Report Mural
Newspaper (SP and Brazil)
Company of the Year (SP)
Relationship with the Investors (SP)
Media Diversity (SP and Brazil)
E-news External (SP and Brazil)

Best Annual Report 
Abrasca Award

Annual Report Award

Abrasca – The
Brazilian Association of
Publicly Traded
Companies
Gazeta Mercantil
newspaper

Encourage improvement in the preparation of clearer and
more transparent quality reports and a larger volume of
information and innovative character, regarding both the
information reported and graphic design.
Identify the companies that create the most value for shareholders.

Private Company

Public Company 

Personal Hygiene sector

26th

1st
1st

4th

2nd

2nd

1st

1st

1st

1st

1st

1st

9th

1st

3rd

4th

1st

1st

1st
1st
1º1st
1º1st

1º4th

1º1st

1st

1st

116 Annual Report Natura 2005

2005 Annual Report Natura 117

Award

Promotion/ Organization Objective

Awarded category

2002     2003     2004     2005

(continuation)

Social Report Award

Bramex Award

DCI Award

Eco – Amcham Award

The Brazilian
Association 
of Analysts of Capital
Market (Abamec);
The Brazilian
Association 
of Corporate
Communication
(Aberje);
Fundação Instituto 
de Desenvolvimento
Empresarial e Social
(FIDES); Brazilian
Institute of Social and
Economic Analyses
(IBASE) and Ethos 
Brazil Mexico Chamber
of Industry,Trade and
Tourism
DCI Journal

The American
Chamber of
Commerce (Amcham)

Ecodesign Award

Fiesp/Ciesp, IPT

Executive of  Value Award

Valor Journal

FGV Business Excellence
Award

The Brazilian Institute of
Economy and Fundação
Getulio Vargas 

Stimulate the compilation and publication of social reports
by the companies; recognize and honor the best social
reports, according to criteria established under this regula-
tion; disseminate the relevance of social reports as an
instrument of transparency.

Overall National

1st

São Paulo State Regional

1st

Identify and recognize initiatives by public or private companies,
individuals and the people who promote environmentally 
responsible economic, social and cultural development.
Recognize the companies most highly-regarded by 
executives and businessmen.

Identify, recognize and promote social initiative projects
developed by private companies in the fields of culture,
education, environment, health and participation 
in communities.
Encourage the development of products with recycled mate-
rial and which consume less energy.
Select the executives that have distinguished themselves in each
industry according to a survey conducted at the top headhunting
firms in Brazil. Leadership, strategic vision and management style are
some of the aspects considered by the selection committee.

Identify and recognize the 12 companies classified in the survey 
of “The 500 Largest Companies in Brazil” by business efficiency.
The selection process takes into consideration objective parameters
of recent financial-economical companies performance, with 
emphasis on the results of the immediate precedent accounting
period to the award. The top 500 largest companies were chosen
by total assets and net income.

Environmental Responsibility

Most admired company in the 
Cosmetics, Hygiene and Health category

Environmental and Social
Responsibility – large companies

Packing design

1st

Executive of Value in the category
Hygiene and Personal Care (Pedro
Luiz Passos)

Chemical sector

1st

The  following  awards  received  by  Natura  involve  quality  seals  that
may be used:
- Exame Guide of Good Civic Responsibility;
- The Best Places to Work in Latin America;
- The Exame Você S.A. Guide – The Best Companies to Work For;
- Social Report Award;
- Valor 100 Award.

Natura is also recognized in Brazil with the titles:
-  Children-friendly  Company, granted  by  the Abrinq  Foundation  for
the Rights of Children and Adolescents;
- Civically Responsible Company, granted by the Assembly of the City
of São Paulo;
- AACD  Partnership  Company  Seal, granted  by  the Association  of
Assistance to the Disabled Child.

Goals Established in Natura Annual Report 2004

Initiative

Target

Results

Biodiversity Brazil

a) Production of 48 Biodiversity TV shows;
b) Production of documentary on theme to be defined;
c) Search for a partner to produce a second documentary;

(cid:1) Target partially reached. Production totaled 39 Biodiversity TV shows.
(cid:2) Target missed.The documentary was not produced.
(cid:2) Target missed. Search did not happen.

d) Initial studies to distribute public television programs in

(cid:2) Target missed. Studies were not conducted.

Latin America.

a) Expand the tripartite working group, involving other local

(cid:2) Target missed. Participating companies joined the local forum and the corporate forum,

Agenda 21 Cajamar

businesses in the process;

b) Publish the results from the diagnostic assessment 

to the community;

c) Promote the installation of a Sustainable 

Development Forum;

d) Carry out workshops in two additional 

city subdivisions.

but did not yet join the tripartite working group.

☺ Target reached.The findings of the assessment were widely released, with hard copies 
and diskettes distributed to all public schools in Cajamar and other communities, local
company officers and other community organizations.

☺ Target reached.The district forums and municipal forum were installed in November 
and December 2005, respectively, after a long discussion and preparation process.

☺ Target reached.Two more workshops were conducted during 2005, in the neighborhoods

of Polvilho and Gato Preto, with high attendance.

Environmental Merit FIESP

Federation of
Industries of the State
of São Paulo

Annually identify and honor manufacturers that distinguished
themselves in the implementation of an environmental project
with significant results for the affected area.

Environmental Preservation
Ford Motor Company
Award
PNBE Civic Responsibility
Award

Quality of Life Award

Ford and Conservation
International do Brasil

Annually identify the most significant projects carried out in
Brazil for the preservation of Nature.

PNBE

ABQV – Brazilian
Association of Quality
of Life

Publicly recognize the initiatives of businessmen, entities and
individuals who contributed to improve the quality of life of
other Brazilian individuals.
Stimulate the development and the implementation of
quality of life programs in institutions, awarding organiza-
tions that carry out specific and innovative initiatives in this
work sphere and that are successfully improving the quality
of life of their employees.
Award professionals and companies for their contribution to
corporate citizenship.

The Iniative of the year in
Environmental Preservation:
Biodiversity Brazil Project
“O empresário que 
queremos” (Guilherme Peirão Leal)

Learning New Eating Habits
Program

Renato Castelo Branco
Social Responsibility Award

State Week for the Fight
against Cancer Award

ESPM – Escola Superior
de Propaganda e
Marketing
Health Department of
the State of São Paulo

Value 1000 Award

Social Value Award

Viagem Award

Transparency Trophy

Valor Econômico
newspaper

Valor Econômico
newspaper with 
support from the
Ethos Institute and
Akatu Institute
Viagem e Turismo
magazine
Anefac – Fipecafi –
Serasa

Recognize the institutions that had the best projects against
cigarette smoking.

Program for the Prevention and
Fight Against Cigarette Smoking

Classify the 1,000 largest Brazilian companies by net income,
based on their current financial statements.The 1,000 largest
companies are classified into 27 industries.
Recognize corporate social responsibility practices through
programs developed by companies that serve as reference
and inspire the multiplication of initiatives.

“Empresa de Valor” (Value
Company) 
Hygiene and Cosmetics sector.
Responsible Management and
Sustainable Development, Popular
Jury

Identify the best among many items related to tourism.

Select the best financial statements posted during the year.

Grand Award 
Ecological Merit Work with 
Brazilian biodiversity
1st place among Private Brazilian
Companies

1st

1st

1st

1st

1st

1st

Note: Numbers refer to the company’s position in the award recognition ranking, when applicable.

118 Annual Report Natura 2005

2005 Annual Report Natura 119

Financial

Statements

Natura Cosméticos S.A.

Balance Sheets
As of december 31, 2005 and 2004
(In thousands of Brazilian reais - R$)

Assets

CURRENT ASSETS
Cash and banks
Cash investments (Note 5)
Trade accounts receivable (Note 6)
Inventories (Note 7)
Recoverable taxes (Note 8)
Advances to employees 
Related parties (Note 10)
Deferred income and social contribution taxes (Note 9.a)
Other receivables 
Total current assets
LONG-TERM ASSETS

Receivables from shareholders (Notes 10.e and 19.c)
Advance for future capital increase  (Note 10.d)
Recoverable taxes (Note 8)
Deferred income and social contribution taxes (Note 9.a)
Escrow deposits (Note 16)
Other receivables 
Cash investments (Notes 5 and 16.i)
Total long-term assets

PERMANENT ASSETS

Investments  (Note 11)
Property, plant and equipment  (Note 12)
Total permanent assets

TOTAL ASSETS

Company

Consolidaded

Liabilities and shareholders' equity 

2005

2004

2005

2004

Company

Consolidaded

2005

2004

2005

2004

38,882 
237,084 
302,688 
835 
508 
3,312 
4,850 
16,404 
8,160 
612,723 

130 
1,007 
1,432 
17,680 
23,590 
- 
- 
43,839 

516,929 
17,674 
534,603 
1,191,165 

26,656 
158,631 
236,453 
1,634 
3,009 
4,084 
833 
12,198 
358 
443,856 

172 
770 
876 
12,624 
20,370 
1,122 
- 
35,934 

373,748 
13,231 
386,979 
866,769 

56,198 
330,241 
316,264 
152,307 
23,967 
5,331 
- 
25,757 
14,799 
924,864 

130 
- 
9,574 
29,324 
29,477 
526 
3,968 
72,999 

29,592 
202,020 
250,066 
121,961 
18,158 
6,949 
- 
21,630 
6,063 
656,439 

172 
- 
3,848 
21,301 
24,256 
2,878 
- 
52,455 

5,761 
365,284 
371,045 
1,368,908 

8,707 
298,822 
307,529 
1,016,423 

CURRENT LIABILITIES 

Loans and financing (Note 14)
Domestic suppliers 
Foreign suppliers
Suppliers - related parties  (Note 10)
Salaries, profit sharing and related charges, net (Note 17)
Taxes payable (Note 15)
Dividends (Notes 10 and 19.e)
Interest on capital (Notes 10, 19.d and 19.e)
Accrued freight
Sundry accruals
Related parties (Note 10)
Other payables
Allowance for losses on swap and forward contracts (Notes 22.b and 22.d)
Total current liabilities
LONG-TERM LIABILITIES

Loans and financing (Note 14)
Allowance for losses on subsidiaries (Note 11)
Reserve for contingencies  (Note 16)
Other payables
Total long-term liabilities 

MINORITY INTEREST
SHAREHOLDERS' EQUITY (Note 19)

Capital  (Note 19.b)
Capital reserves (Notes 19.b e 19.g)
Profit reserves  (Note 19.i)
Treasury shares (Note 19.f)
Total shareholders' equity

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

44,942 
38,070 
- 
124,241 
30,074 
75,536 
195,070 
17,699 
13,786 
8,863 
- 
12,780 
2,703 
563,764 

44,290 
4,202 
53,843 
1,806 
104,141 
- 

230,762 
120,678 
172,589 
(769)
523,260 
1,191,165 

11,879 
17,197 
- 
102,151 
28,272 
52,776 
113,644 
13,623 
10,178 
4,802 
94 
9,934 
4,544 
369,094 

19,549 
64 
3,769 
841 
60,223 
- 

230,762 
113,122 
94,674 
(1,106)
437,452 
866,769 

68,309 
148,045 
4,115 
- 
73,122 
89,085 
195,070 
17,699 
13,786 
9,026 
- 
13,564 
2,703 
634,524 

119,156 
- 
90,599 
3,232 
212,987 
8 

62,407 
89,348 
4,172 
- 
67,618 
62,382 
113,644 
13,623 
10,026 
4,802 
- 
12,773 
6,138 
446,933 

71,982 
- 
59,559 
1,885 
133,426 
7 

230,762 
120,678 
170,718 
(769)
521,389 
1,368,908 

230,762 
113,122 
93,279 
(1,106)
43,057 
1,016,423 

120 Annual Report Natura 2005

2005 Annual Report Natura 121

Statements Of Income
For the years ended december 31, 2005 and 2004
(In thousands of Brazilian reais - R$, except for earnings per share)

Statements of changes in shareholders' equity (company)
For the years ended december 31, 2005 and 2004
(In thousands of Brazilian reais - R$)

GROSS SALES

Domestic market
Foreign market
Other sales

GROSS OPERATING REVENUES

Taxes on sales, returns and rebates

NET OPERATING REVENUES 

Cost of sales 

GROSS PROFIT 

OPERATING (EXPENSES) INCOME

Selling
General and administrative 
Employee profit sharing (Note 17)
Management compensation (Note 18)
Equity in subsidiaries (Note 11)
Other operating expenses, net

INCOME FROM OPERATIONS BEFORE FINANCIAL EFFECTS

Financial expenses
Financial income

INCOME FROM OPERATIONS 

Nonoperating (expenses) income, net 

INCOME BEFORE DEBENTURES PARTICIPATION AND TAXES

Debentures participation

INCOME BEFORE TAXES ON INCOME

Income and social contribution taxes  (Note 9.b)

NET INCOME BEFORE MINORITY INTEREST

Minority interest 

NET INCOME

EARNINGS PER SHARE - R$

Company

Consolidaded

2005

2004

2005

2004

3,127,462 
- 
1 

2,457,891 
- 
5 

3,149,654 
92,616 
1,341 

2,472,046
66,782
829

3,127,463 
(721,114)

2,457,896 
(576,564)

3,243,611 
(961,447)

2,539,657
(769,993)

2,406,349 
(960,012)

1,881,332 
(776,170)

2,282,164 
(731,134)

1,769,664
(575,260)

1,446,337 

1,105,162 

1,551,030 

1,194,404

(600,073)
(323,203)
(11,209)
(7,467)
(6,741)
(3,640)

494,004 
(11,800)
31,470 

513,674 
(212)

513,462 
- 

(458,913)
(249,223)
(12,094)
(7,084)
2,788 
- 

380,636
(18,301)
21,125

383,460
1,098

384,558
(7,178)

513,462
(116,105)

377,380
(76,969)

397,357 
- 

300,411 
- 

(709,190)
(276,144)
(28,577)
(12,289)
- 
(3,220)

521,610 
(43,453)
54,714

532,871 
(1,242)

531,629
- 

531,629
(134,747)

396,882 
(1)

(535,909)
(216,900)
(31,594)
(11,818)
-
-

398,183
(38,156)
35,414

395,441
(868)

394,573
(7,178)

387,395
(87,102)

300,293
1

397,357

300,411

396,881 

300,294

4.6745 

3.5431 

4.6689 

3.5417

BALANCES AS OF DECEMBER 31, 2003 
Capital increases:
Capitalization of debentures 
(Notes 19.b and 19.g)

Merger of Natura Empreendimentos S.A.

(Notes 1, 19.a and 19.b) 
Subscription of shares (Note 19.b) 
Purchase of shares (Note 19.f) 
Sale of treasury shares by exercise 
of stock options (Note 19.f) 

Receivables from shareholders (Note 19.c) 
Payment of receivables from 
shareholders (Note 19.c) 

Absorption of excess liabilities through merger 
of Natura Empreendimentos S.A., after 
the elimination of the merged company's 
investment in the Company 
(Notes 1 and 19.a) 

Absorption of excess liabilities through merger 

of Natura Participações S.A., after 
the elimination of the merged company's 
investment in the Company 
(Notes 1 and 19.a) 

Absorption of reserve (Note 19.b) 
Net income 
Allocation of net income:

Legal reserve  (Note 19.h) 
Profit retention reserve  (Note 19.i)
Dividends  - R$2.204 per outstanding 

share (Note 19.e) 

Interest on capital - R$0.347 per outstanding 

share (Note 19.e) 

BALANCES AS OF DECEMBER 31, 2004 
Sale of treasury shares by exercise 
of stock options (Note 19.f) 

Payment of receivables from 
shareholders (Note 19.c)

Tax incentives
Net income 
Allocation of net income:
Profit retention reserve  (Note 19.i) 
Dividends - R$3.357 per outstanding 

share (Note 19.e) 

Interest on capital - R$0.403 per outstanding 

share (Note 19.e) 

BALANCES AS OF DECEMBER 31, 2005 

Capital

Treasury
shares

Capital reserves
Share
premium

Investment
grants

Profit reserves 

Legal

Retention

Retained
earnings

Total

56,387 

- 

- 

9,998 

10,687 

45,544 

- 

122,616

138,569 

- 

100,000 

1,415 
34,391 
- 

- 
- 

- 

- 

- 
- 
- 

- 
- 

- 

- 
- 
(1,415)

309 
(3,029)

- 
- 
- 

5,177 
- 

480 

496 

- 

- 
- 
- 

- 
- 

- 

- 

- 
- 
- 

- 
- 

- 

- 

- 
- 
- 

- 
- 

- 

- 

- 
- 
- 

- 
- 

- 

- 

- 
- 
- 

- 
- 

- 

- 

- 
- 
- 

- 
- 

- 

- 

- 
- 
- 

- 
- 

- 

238,569

1,415 
34,391 
(1,415)

5,486 
(3,029)

976 

- 

(23,367)

- 

(23,367)

- 
(7,058)
- 

(29,235)
7,058 
- 

6,986 
- 
300,411 

(22,249)
- 
300,411 

15,021 
- 

- 
76,024 

(15,021)
(76,024)

- 
- 

- 

-  (186,910)

(186,910)

- 
230,762 

- 
(3,655)

- 
105,673 

- 
9,998 

- 
18,650 

- 
76,024 

(29,442)
- 

(29,442)
437,452 

- 

- 
- 
- 

- 

- 

337 

4,537 

2,053 
- 
- 

- 

- 

249 
- 
- 

- 

- 

- 

- 
717 
- 

- 

- 

- 

- 
- 
- 

- 

- 

- 

- 
- 
- 

- 

4,874 

- 
- 
397,357 

2,302 
717 
397,357 

77,915 

(77,915)

- 

-  (285,237)

(285,237)

- 
230,762 

- 
(1,265)

- 
110,459 

- 
10,715 

- 
18,650 

- 
153,939 

(34,205)
- 

(34,205)
523,260

122 Annual Report Natura 2005

2005 Annual Report Natura 123

Statements of changes in financial position
For the years ended december 31, 2005 and 2004
(In thousands of Brazilian reais - R$)

SOURCES OF FUNDS
From operations:
Net income
Items not affecting working capital:

Depreciation and amortization (Notes 12 and 13)
Monetary and exchange variations on long-term items, net
Reserve for contingencies (Note 16)
Sundry accruals
Deferred income and social contribution taxes  (Note 9.a)
Equity in subsidiaries (Note 11)
Proceeds from sale and disposal of permanent assets
Minority interest

From shareholders:
Capitalization of debentures (Note 19.b)
Capital increase through subscription of shares (Note 19.b)
Sale of treasury shares by exercise of stock options (Note 19.f)
Payment of receivables from shareholders (Note 19.c)

From third parties:
Transfer from long-term to current assets
Increase in long-term liabilities
Tax incentives
Minority interest
Total sources

USES OF FUNDS

Additions to property, plant and equipment (Note 12)
Increase in investments (Note 11)
Increase in long-term assets
Decrease in long-term liabilities
Transfer from long-term to current liabilities
Dividends proposed and paid (Note 19.e)
Interest on capital proposed and paid (Note 19.e)

Total uses

Merger of Natura Empreendimentos S.A.
and Natura Participações S.A. net assets (Notes 1 and 19.a)

Company

Consolidaded

2005

2004

2005

2004

397,357 

300,411 

396,881 

300,294 

4,989 
4,980 
10,598 
1,626 
(5,056)
6,741 
559 
- 
421,794 

- 
- 
4,887 
2,288 

- 
25,007 
717 
- 
454,693 

9,991 
149,425 
1,639 
- 
- 
285,237 
34,205 
480,497 

3,809 
(5,601)
16,625 
1,168 
(4,233)
(2,788)
1,333 
- 
310,724 

107,913 
34,391 
630 
- 

- 
- 
- 
- 
453,658 

7,629 
34,975 
9,070 
18,656 
11,809 
186,910 
29,442 
298,491 

44,035 
9,234 
21,638 
4,255 
(8,023)
- 
3,056 
1 
471,077 

- 
- 
4,887 
2,288 

- 
121,712 
717 
- 
600,681 

111,636 
- 
9,987 
- 
78,783 
285,237 
34,205 
519,848 

34,340 
175 
31,570 
1,420 
(9,196)
- 
1,828 
(1)
360,430 

107,913 
34,391 
630 
- 

20,122 
- 
- 
37 
523,523 

76,886 
6,179 
15,289 
- 
24,740 
186,910 
29,442 
339,446 

- 

23,393 

- 

3,383

(DECREASE) INCREASE IN WORKING CAPITAL

(25,804)

131,774 

80,833 

180,694 

REPRESENTED BY

Increase in current assets
Increase in current liabilities

168,867 
194,671 

170,771 
38,997 

268,425 
187,592 

218,908 
38.214 

(DECREASE) INCREASE IN WORKING CAPITAL

(25,804)

131,774 

80,833 

180,694 

Notes to the Financial Statements  
For the Years Ended December 31, 2005 and 2004
(Amounts in thousands of Brazilian reais - R$, unless otherwise stated)

1. OPERATIONS
Natura  Cosméticos  S.A. (the  “Company”)  and  its  subsidiaries  are
engaged  in  the  development, production, distribution  and  sale,
substantially  through  direct  sales  by  Natura  beauty  consultants, of
cosmetics, fragrances, hygiene and health products.The Company also
holds equity interests in other companies in Brazil and abroad.
The  Extraordinary  Shareholders’ Meeting  held  on  March  5, 2004
approved the merger of the net assets of Natura Empreendimentos
S.A. and Natura Participações S.A. into the Company.The merger was
recorded based on an accounting valuation supported by a valuation
report issued by independent experts.These mergers did not modify
the activities described in the paragraph above.
The  net  assets  of  Natura  Empreendimentos  S.A. and  Natura
Participações S.A. as of January 31, 2004, the accounting date of the
mergers, were R$104,951 and R$75,716, respectively.
After eliminations of intercompany receivables and payables and the
investment  balances, as  required  by  Brazilian  accounting  practices,
the Company recorded net liabilities of Natura Empreendimentos
S.A. and  Natura  Participações  S.A. amounting  to  R$23,367  and
R$29,235, respectively.

2. PRESENTATION OF FINANCIAL STATEMENTS 
The accompanying financial statements have been prepared in accordance
with Brazilian accounting practices and standards established by the
Brazilian GAAP and Brazilian Securities Commission (CVM).
Until December 31, 1995, the Brazilian GAAP established a simplified
methodology  for  the  recording  of  inflation  effects  determined  to
that  date. This  methodology, named  monetary  restatement  of  the
balance  sheet, consisted  of  the  restatement  of  permanent  assets
(investments, property, plant and equipment, and deferred charges)
and  shareholders’ equity  accounts  at  the  indexes  disclosed  by  the
Federal  Government. The  net  effect  of  the  monetary  restatement
was accounted for in the statements of income in a specific account
under the heading “Monetary restatement of the balance sheet”.This
monetary  restatement  was  prohibited  by  Law  No. 9,249, of
December 26, 1995, effective January 1, 1996.
The  terminology  and  grouping  of  certain  accounts  in  the  balance
sheet and in the statements of income, changes in financial position
and  cash  flows  have  been  changed  from  the  prior  year  for  better
classification  and  presentation. Such  changes  included  fiscal  year
2004, in  order  to  allow  comparability  between  years. Please  note
that  such  changes  did  not  result  in  any  change  in  the  individual
account balances and total balances.

3. SIGNIFICANT ACCOUNTING PRACTICES

a) Results of operations
Determined on the accrual basis of accounting.

b) Cash investments 
Consists  of  highly  liquid  temporary  investments  stated  at  cost  plus
income earned through the balance sheet dates.

c) Allowance for doubtful accounts
Recognized based on an analysis of risks on realization of receivables, in
an amount considered sufficient to cover possible losses.

d) Inventories
Stated  at  the  average  cost  of  acquisition  or  production, adjusted  to
market value and for possible losses, when applicable.

e) Investments
Investments in subsidiaries are accounted for under the equity method,
plus goodwill on acquisition of investments, as shown in Note 11.

f) Property, plant and equipment
Recorded at acquisition cost, monetarily restated through December
31, 1995, plus  interest  capitalized  during  the  construction  period,
if
applicable. Depreciation  is  calculated  under  the  straight-line  method,
based on the estimated economic useful lives of the assets, at the rates
shown in Note 12.

g) Deferred charges
Represented by goodwill arising from the merger of shares of Natura
Empreendimentos S.A., into Natura Participações S.A., less the provision
for maintenance of dividend payment capacity, as described in Note 13.

h) Current and long-term liabilities

Stated  at  known  or  estimated  amounts, plus, if  applicable, interest 
and monetary and exchange variations incurred through the balance
sheet dates.

i) Income and social contribution taxes

The provision for income tax was recorded at the rate of 15%, plus
a  10%  surtax  on  annual  taxable  income  exceeding  R$240. Social 
contribution tax was calculated at the rate of 9% of taxable income.
Deferred income and social contribution taxes recorded in current
and  long-term  assets  result  from  expenses  recorded  in  income,
although  temporarily  nondeductible  for  tax  purposes. Additionally,
deferred income and social contribution taxes were recorded on tax
loss carryforwards.

Pursuant  to  CVM  Resolution  No. 273/98  and  CVM  Instruction  No.
371/02, deferred taxes are recorded at their probable realizable values,
as detailed in Note 9.

j) Loans and financing
Adjusted  based  on  exchange  and  monetary  variations  and  interest
incurred through the balance sheet dates, as provided for by contract
and mentioned in Note 14.

k) Reserve for contingencies
Adjusted through the balance sheet dates based on the probable loss
amount, according to the nature of each contingency and supported by
the  opinion  of  the  Company’s  attorneys. The  fundamentals  and  the
nature of reserves are described in Note 16.

l) Swap and forward contracts 

The nominal values of swap and forward contracts are not recorded in
the balance sheet. Unrealized gains or losses on these transactions are
recorded  on  the  accrual  basis  of  accounting, as  mentioned  in  Notes
22.b and 22.d.

124 Annual Report Natura 2005

2005 Annual Report Natura 125

m) Financial income and expenses

Represented  by  interest  and  monetary  and  exchange  variations  on
cash investments, escrow deposits and loans and financing.

n) Interest on capital
For corporate purposes, interest on capital is accounted for as allocation
of income in shareholders’ equity. For tax purposes, interest on capital is
treated as financial expense, reducing the income and social contribution
tax basis.

o) Earnings per share
Calculated based on the number of shares at the balance sheet dates,
excluding treasury shares.

p) Supplementary information
In  order  to  permit  additional  analysis, the  Company  presents  as 
supplementary information the individual and consolidated statements
of cash flows (Attachment I) and value added (Attachment II).

q) Use of estimates
The preparation of financial statements requires management to make
estimates and assumptions that affect the reported amounts of assets
and liabilities, disclosure of contingent assets and liabilities as of the date
of the financial statements, and the reported amounts of revenues and
expenses  for  the  reporting  periods. Since  management’s  judgment
involves estimates of the probability of future events, actual results may
differ from the estimates.

4. CONSOLIDATION CRITERIA
The consolidated financial statements have been prepared in accordance
with  the  consolidation  principles  established  by  Brazilian  accounting
practices and regulatory instructions and resolutions established by the
CVM, and  include  the  financial  statements  of  the  Company  and  its
direct and indirect subsidiaries, as follows:

Ownership Interest - %

2005

2004

Direct:
Indústria e Comércio de Cosméticos 

Natura Ltda.

Natura Cosméticos S.A. - Chile
Natura Cosméticos S.A. - Peru
Natura Cosméticos S.A. - Argentina
Natura Brasil Cosmética Ltda. - Portugal
Commodities Trading S.A. - Uruguay
Nova Flora Participações Ltda.
Natura Inovação e Tecnologia de Produtos Ltda.
Natura Europa SAS
Natura Cosméticos S.A. - Mexico
Natura Cosméticos C.A. - Venezuela

99.82
99.96
99.93
95.00
99.99
-
100.00
99.99
100.00
99.99
99.00

99.76
99.96
99.85
99.99
99.99
100.00
100.00
100.00
100.00
-
-

Indirect:
Natura Logística e Serviços Ltda.
Flora Medicinal J. Monteiro da Silva Ltda.
Ybios S.A. (proportional consolidation - 

joint control)

99.99
100.00

99.99
100.00

33.33

31.93

The consolidated financial statements have been prepared based on the
financial  statements  as  of  the  same  date  and  consistent  with  the 
accounting practices described in Note 3. Investments in subsidiaries were
proportionally eliminated against shareholders’ equity and net income of
the  respective  subsidiaries. Intercompany  balances  and  transactions  and
unrealized  profits  were  also  eliminated. The  minority  interest  in  the
Company’s subsidiaries was shown separately.The financial statements of

foreign  subsidiaries  were  translated  into  Brazilian  reais  at  the  exchange
rates in effect on the date of the related financial statements.
In 2005, the Company acquired equity interest, per nominal value, in
Natura  Cosméticos  S.A. -  Mexico, resumed  operations  of  Natura
Cosméticos  C.A. -  Venezuela, and  discontinued  operations  of
Commodities Trading S.A. - Uruguay.
The shareholders’ equity balances as of December 31, 2005 and 2004,
reported by the Company, differ by R$1,871 and R$1,395, respectively,
from  those  recorded  in  the  consolidated  financial  statements  due  to
the elimination of unrealized profits of subsidiaries. For the same reason,
net income balances reported by the Company as of December 31,
2005  and  2004  differ  by  R$476  and  R$117, respectively, from  the 
balances in the consolidated financial statements.

Net income

Shareholders’ 
equity

2005
397,357 

2004
300,411 

2005
523,260 

2004
437,452 

(476)

(117)

(1.871)

(1.395)

Company
Elimination of unrealized 
profits of the subsidiary 
Indústria e Comércio de 
Cosméticos Natura Ltda.
with other subsidiaries

Consolidaded

396,881

300,294

521,389

436,057

The operations of the direct and indirect subsidiaries are as follows:

• Indústria e Comércio de Cosméticos Natura Ltda.: engaged principally in
the production and sale of Natura products to Natura Cosméticos S.A.
- Brazil, Natura Cosméticos S.A. - Chile, Natura Cosméticos S.A. - Peru,
Natura Cosméticos S.A. - Argentina, Natura Cosméticos S.A. - Mexico
and Natura Europa SAS, whose amounts are mentioned in Note 10.

•  Natura  Cosméticos  S.A. -  Chile, Natura  Cosméticos  S.A. -  Peru,
Natura  Cosméticos  S.A. -  Argentina, Natura  Cosméticos  C.A. -
Venezuela  (currently  in  the  preoperating  stage), Natura  Brasil
Cosmética  Ltda. -  Portugal  (this  company  has  no  activities  currently)
and  Commodities  Trading  S.A. -  Uruguay  (this  subsidiary  ceased 
operations in May 2005): their activities are an extension of the activities
conducted by the parent company Natura Cosméticos S.A. - Brazil.

• Nova Flora Participações Ltda.: holds equity interest in the subsidiary
Flora Medicinal J. Monteiro da Silva Ltda.

• Natura Inovação e Tecnologia de Produtos Ltda.: its activities consist
of product and technology development and market research.

• Natura Europa SAS: engaged in the purchase, sale, import, export and
distribution of cosmetics, fragrances in general, hygiene and health products.

•  Natura  Cosméticos  S.A. -  Mexico: engaged  in  the  purchase, sale,
import, export, distribution  and  storage  of  cosmetics, fragrances  in 
general, hygiene and health products.

•  Natura  Logística  e  Serviços  Ltda.: engaged  in  the  provision  of 
administrative and logistics services.

•  Flora  Medicinal  J. Monteiro  da  Silva  Ltda.: engaged  in  the  sale  of 
phytotherapic  and  phytocosmetic  products  of  its  own  brand. This 
company has no activities currently.

• Ybios  S.A.: engaged  in  research, management  and  development  of
projects, products and services in the biotechnology area, and may also
enter  into  agreements  and/or  partnerships  with  universities,
foundations, companies, cooperatives, associations, and other public and
private  entities; provision  of  services  in  the  biotechnology  area; and
holding of equity interest in other companies.

5. CASH INVESTMENTS

Company

Consolidated

ICMS credits on the acquisition of fixed assets are offset at the rate of
1/48, pursuant to prevailing legislation.

2005

2004

2005

2004

9. INCOME AND SOCIAL CONTRIBUTION TAXES

Bank certificates 

of deposit (CDBs)
Investment funds

Long term (Note 16.i)

Current

228,106
8,978
237,084

-
237,084

128,841
29,790
158,631

-
158,631

325,231
8,978
334,209

3,968
330,241

165,583
36,437
202,020

-
202,020

As of December 31, 2005, CDBs yield interest rates ranging from 100%
to  102.5%  (100%  to  101.8%  as  of  December  31, 2004)  of  the 
interbank  deposit  rate  (CDI), and  the  share  in  the  total  investment
portfolio  is  97.31%  (81.96%  as  of  December  31, 2004). Investments
funds yield interest rates ranging from 101.64% to 101.92% of the CDI
(99.5% to 105.5% as of December 31, 2004).

6.TRADE ACCOUNTS RECEIVABLE

Trade accounts 
receivable
Allowance for 

doubtful accounts

7. INVENTORIES

Finished products
Raw materials 

and packaging

Promotional material
Work in process
Allowance for losses

Company

Consolidated

2005

2004

2005

2004

322,228 

250,246 

337,104 

265,048 

(19,540)
302,688 

(13,793)
236,453 

(20,840)
316,264 

(14,982)
250,066 

Company

Consolidated

2005
811

3
21
-
-
835

2004
1,604

2
28
-
-
1,634

2005
88,468 

2004
57,105 

66,165 
7,976 
6,037 
(16,339)
152,307 

62,327 
9,308 
7,617 
(14,396)
121,961 

8. RECOVERABLE TAXES

ICMS (state VAT) 
on purchases 
of fixed assets
ICMS (state VAT) 

Company

Consolidated

2005

2004

2005

2004

1,918

1,182

11,581

5,194

on purchases of goods

22

2

6,946

935

IRPJ 

(corporate income tax) 

CSLL 

(social contribution tax)
COFINS (tax on revenue)
PIS/COFINS/CSLL - 
withheld at source
PIS (tax on revenue) 
IRRF 

(withholding income tax)

Other

Long term
Current

-

-
-

-
-

-
-
1,940

1,432
508

2,701

3,580

8,984

-
-

-
-

-
-
3,885

876
3,009

3,091
2,025

860
671

776
4,011
33,541

9,574
23,967

1,420
98

1,896
-

-
3,479
22,006

3,848
18,158

a) Deferred
Deferred income (IRPJ) and social contribution (CSLL) taxes recorded in
the  financial  statements  result  from  temporary  differences  (Company
and subsidiaries) and tax loss carryforwards (subsidiaries).These credits
are recorded in current and long-term assets, in view of their expected
realization based on projections of taxable income, considering the limit
of 30% for annual offset of tax loss carryforwards against taxable income,
pursuant to applicable legislation.The amounts are as follows:

Company

Consolidated

2005

2004

2005

2004

Current:

Tax loss carryforwards

-

-

1.089

691

Temporary differences:

Allowance for 

doubtful accounts 
(Note 6)

Allowance for 

inventory losses 
(Note 7)

Allowance for losses 

on swap 
and forward 
transactions 
(Notes 22.b and 22.d)

Other provisions

Deferred income 

and social 
contribution taxes

Long term:

6,952

4,829

6,952

4,829

-

-

5,555

4,895

919

8,533

1,545

5,824

919

11,242

2,087

9,128

16,404

12,198

25,757

21,630

Tax loss carryforwards

-

-

375

2,032

Temporary differences:

Reserve for 

contingencies 
(Note 16)

16,847

12,058

27,809

18,399

Other provisions

833

566

1,140

870

Deferred income 

and social 
contribution taxes

17,680

12,624

29,324

21,301

As required by CVM Resolution No. 273/98 and CVM Instruction No.
371/02, management, based on projections of results, estimates that the
recorded tax credits will be fully realized within five years.The amounts
recorded in long-term assets will be realized as follows:

2006
2007
2008
2009
2010

Consolidated

2005

19,850
2,146
5,571
1,757
29,324

2004
1,644
3,207
9,796
6,654
-
21,301

126 Annual Report Natura 2005

2005 Annual Report Natura 127

b) Current expense
Reconciliation of income and social contribution taxes:

Income before taxes on income 
Income and social contribution taxes at the rate of 34% 
Reversal of provision for maintenance of dividend payment capacity (Note 13)
Interest on capital (Note 19.d)
Tax incentives (donations)
Equity in subsidiaries and exchange variation 

on translation of foreign investments (Note 11)

Permanent differences
Losses generated by subsidiaries (Note 11)
Other
Income and social contribution taxes: net expenses
Income and social contribution taxes: current
Income and social contribution taxes: deferred
Income and social contribution taxes: net expenses

Effective rate - % 

10. RELATED PARTIES
Receivables from and payables to related parties are as follows:

Current assets:

Related parties:

Natura Logística e Serviços Ltda. (a)
Natura Inovação e Tecnologia de Produtos Ltda.(b)
Nova Flora Participações Ltda.(c)

Advance for future capital increase-  - Nova Flora Participações Ltda.(d)

Receivables from shareholders(e)

Current liabilities:

Suppliers:

Indústria e Comércio de Cosméticos Natura Ltda.(f)
Natura Logística e Serviços Ltda.(g)
Natura Inovação e Tecnologia de Produtos Ltda.(h)

Related parties- Natura Inovação e Tecnologia de Produtos Ltda.

Dividends payable - Shareholders

Interest on capital payable - Shareholders

Transactions with related parties are summarized as follows:

Natura Cosméticos S.A.
Indústria e Comércio de Cosméticos Natura Ltda.
Natura Cosméticos S.A. - Argentina
Natura Cosméticos S.A. - Peru
Natura Cosméticos S.A. - Chile
Natura Cosméticos S.A. - Mexico
Natura Europa SAS
Natura Inovação e Tecnologia de Produtos Ltda.
Flora Medicinal J. Monteiro da Silva Ltda.

Company

Consolidated

2005
513,462
(174,576)
49,933
11,630
2,147

(3,530)
(1,700)
-
(9)
(116,105)
(125,367)
9,262
(116,105)

22.6

2004
377,380
(128,309)
41,611
10,011
1,649

948
(2,831)
- 
(48)
(76,969)
(81,497)
4,528
(76,969)

20.4

2005
531,629
(180,753)
49,933 
11,630 
2,268 

-
(1,932)
(15,952)
59
(134,747)
(146,897)
12,150
(134,747)

25.3

2004
387,395
(131,714)
41,611
10,011
2,089

-
(3,203)
(6,317)
421
(87,102)
(96,736)
9,634 
(87,102)

22.5

Administrative structure: (i)

Natura Logística e Serviços Ltda.
Natura Cosméticos S.A.
Indústria e Comércio de Cosméticos Natura Ltda.
Natura Inovação e Tecnologia de Produtos Ltda.

Product and technology research and development:(j)
Natura Inovação e Tecnologia de Produtos Ltda.

Natura Cosméticos S.A.
Ybios S.A.

Lease of properties and common charges:(k)

Indústria e Comércio de Cosméticos Natura Ltda.
Natura Logística e Serviços Ltda.
Natura Inovação e Tecnologia de Produtos Ltda.
Natura Cosméticos S.A.
Natura Empreendimentos S.A.
Natura Participações S.A

Service sales

Service purchases

2005

2004

2005

2004

172,383
-
-
-
172,383

113,596
-
-
113,596

8,575
-
-
-
-
-
8,575

118,749
-
-
-
118,749

71,914
-
-
71,914

8,627
-
-
136
-
-
8,763

-
124,082
34,264
14,037
172,383

-
113,596
-
113,596

-
5,695
1,831
1,049
-
-
8,575

-
84,297
24,355
10,097
118,749

-
71,865
49
71,914

116
5,804
1,753
1,049
27
14
8,763

Company

Consolidated

Total service sales and purchases

294,554

199,426

294,554

199,426

130

172

(f) Payables for the purchase of products. Prices and terms are within normal market conditions.

2005

2004

2005

2004

2,806
1,211
833
4,850

1,007

130

106,470
9,259
8,512
124,241

-

195,070

17,699

-
-
833
833

770

172

85,874
8,028
8,249
102,151

94

113,644

13,623

-
-
-
-

-

-
-
-
-

-

-
-
- 
-

-

-
-
-
-

-

195,070

17,699

113,644

13,623

Product sales

Product purchases

2005

-
1,144,178
-
-
-
-

-
-

2004

1,111,577
949,674
-
-
-
-

-
-

2005

924,649
-
13,403
9,623
6,112
1,865
923
675
-

2004

-
13,353
6,800
4,374
-
317
164
17

1,144,178

949,674

1,144,178

949,674

(a) Refers to advances granted for provision of logistics and general administrative services.

(b) Refers to advances granted for provision of product and technology development and market research services.

(c) Amount receivable due to the capital reduction made on January 30, 2004, approved by the shareholders’ meeting held on the same date.

(d) Cash contributions to Nova Flora Participações Ltda. mainly for maintenance of working capital.

(e) On September 29, 2000, April 30, 2002, December 30, 2002 and January 5, 2004, under a stock purchase and sale agreement, a financing in the total amount of R$6,174 was made to two
directors of the Company, with interest rate of 3% per year and maturities between April 30, 2009 and September 30, 2010.This financing was granted to the directors in order for them to
acquire common shares in Natura Empreendimentos S.A. and Natura Participações S.A. In the corporate restructuring completed in March 2004, these shares were exchanged for common
shares issued by Natura Cosméticos S.A.The financing, in the amount of R$2,493 as of December 31, 2005 (R$4,823 as of December 31, 2004), is amortized with dividends and interest on
capital paid by the Company to those directors.

(g) Payables for services described in item (i).

(h) Payables for services described in item (j).

(i) Logistics and general administrative services.

(j) Product and technology development and market research services.

(k) Rental of part of the industrial complex located in Cajamar and buildings located in the municipality of Itapecerica da Serra.

The main intercompany balances as of December 31, 2005 and 2004, as well as the intercompany transactions that affected the results for the years,
refer to transactions between the Company and its subsidiaries, which were substantially carried out under usual market conditions for each type of
transaction.

11. INVESTMENTS

Investments in subsidiaries
Goodwill on acquisition of investment - Nova Flora 
Amortization of goodwill - Nova Flora
Goodwill on acquisition of investment - Natura Europa 
Other

Company

Consolidated

2005
516,921
-
-
-
8
516,929

2004
373,748
-
-
-
-
373,748

2005
- 
8,015 
(8,015)
5,753 
8 
5,761 

2004
- 
8,015 
(5,487)
6,179 
- 
8,707 

The goodwill on the acquisition made by the subsidiary Nova Flora Participações Ltda. was fully amortized in 2005, due to the low expectation of
profitability from 2006 onwards. Liabilities related to this subsidiary are properly reflected in the consolidated financial statements.
The goodwill generated on the purchase of a commercial location where Natura Europa SAS operates is supported by an appraisal report issued
by independent appraisers, attributable to the fact that it is an intangible, marketable asset, which does not suffer any decrease in value over time.
The balance variation between December 31, 2004 and 2005 is basically due to the effects of the exchange variation for the period.

128 Annual Report Natura 2005

2005 Annual Report Natura 129

Indústria e
Comércio de
Cosméticos
Natura Ltda.
432,500
431,705
99.82
432,500
474,699
473,827
21,978 

Natura
Cosméticos
S.A. - Chile
44,422
4,404
99.96
44,422
1,454 
1,453
(2,819)

Natura
Cosméticos
S.A. - Peru 
2,286
2,284
99.93
2,286 
948 
947
(1,991)

Natura
Cosméticos
S.A. -
Argentina  
64,486
61,262 
95.00 
64,486 
89 
84
(8,224)

Natura
Cosméticos C.A.
- Venezuela 

609 
603
99.00 
609 
248 
245
(361)

Natura
Inovação e
Tecnologia
de Produtos
Ltda.
5,008
5,007
99.99 
5,008 
22,132 
22,130
13,917

Natura
Europa
SAS  
30,818
30,818
100.00 
30,818 
13,400 
13,400 
(14,620)

Natura
Cosméticos
S.A. -
Mexico
14,576
14,575
99.99 
14,576 
4,807 
4,807 
(9,754)

Natura
Brasil
Cosmética
Ltda. -
Portugal
111
111
99.99 
111 
28 
28
-

Nova Flora
Participações
Ltda.
2,413
2,413
100.00 
2,413 
(4,202)
(4,202)
(5,230)

348,385 
21,933 

346 
(2,819)

2,936 
(1,991)

2,965 
(7,810)

- 
(337)

1,028 
(5,230)

8,214 
13,916 

9,854 
(14,620)

- 
(9,754) 

-
-
103,509
473,827

(352)
- 
4,278
1,453

(273)
- 
275
947

(610)
- 
5,538
83

1
- 
581
245 

- 
4,202 
- 
- 

- 
- 
-
22,130 

(2,653)
- 
20,819
13,400 

238 
- 
14,324
4,808 

-
-
-
473,827 

- 
- 
- 
1,453 

- 
- 
- 
947 

- 
- 
- 
83 

- 
- 
- 
245

- 
(4,202)
(4,202)
(4,202)

- 
- 
- 
22,130 

- 
- 
- 
13,400 

- 
- 
- 
4,808 

- 
(9)

9 
(64)
92
28 

(64)
64 
- 
28 

Commodities
Trading S.A.
- Uruguai  
- 
- 
- 
- 
- 
-
(20)

Total

-
-
-
597,229 
513,603 
512,719
(7,124)

20 
(20)

373,748 
(6,741)

- 
- 
-
- 

- 
- 
- 
-

(3,640)
4,138 
149,416 
516,921 

(64)
(4,138)
(4,202)
512,719 

Shares of subsidiaries
Number of shares (common shares) held 
Ownership interest - %
Capital
Shareholders’ equity of subsidiaries
Share in shareholders’ equity
Net income (loss) of subsidiaries

Book value of Company’s investment:
Balances as of December 31, 2004
Equity in subsidiaries
Exchange variation on translation of 
foreign investments 
Recognition (reversal) of provision for losses
Capital increase 
Balances as of December 31, 2005

Provision for losses:
Balances as of December 31, 2004
(Recognition) reversal of provision for losses
Balances as of December 31, 2005
Net balances as of December 31, 2005

12. PROPERTY, PLANT AND EQUIPMENT

Vehicles
Software
IT equipment
Furniture and fixtures
Machinery and equipment
Leasehold improvements
Construction in progress
Other

Buildings
Machinery and equipment
Installations
Vehicles
Software
Land
Molds
IT equipment
Furniture and fixtures
Leasehold improvements
Advances to suppliers
Construction in progress
Other

Annual depreciation
rate - %
20
20
20
10
10
12
-
10

Cost
16,412
5,179
3,832
2,403
1,064
900
8
1
29,799

Annual depreciation
rate - %
4
10
10
20
20
-
33
20
10
12
-
-
10

Cost
144,140
131,819
67,884
24,694
24,885
15,910
36,521
28,772
13,789
1,028
16,813
8,569
6,420
521,244

Company

Net book
value
10,390
3,259
1,479
950
873
715
8
-
17,674

Cost
13,071
3,079
6,868
3,929
960
756
-
6
28,669

Company

Net book
value
119,522
90,008
40,844
16,369
16,314
15,910
14,093
13,722
8,780
824
16,813
8,569
3,516
365,284

Cost
126,990
76,549
64,486
19,953
12,477
15,910
26,879
31,910
12,809
774
19,742
21,478
9,856
439,813

2005
Accumulated
depreciation
6,022
1,920
2,353
1,453
191
185
-
1
12,125

2005
Accumulated
depreciation
24,618
41,811
27,040
8,325
8,571
-
22,428
15,050
5,009
204
-
-
2,904
155,960

2004
Accumulated
depreciation
4,788
1,226
5,624
3,031
610
157
-
2
15,438

2004
Accumulated
depreciation
19,166
32,305
24,757
7,816
5,379
-
20,703
19,094
6,825
175
-
-
4,771
140,991

Net book
value
8,283
1,853
1,244
898
350
599
-
4
13,231

Net book
value
107,824
44,244
39,729
12,137
7,098
15,910
6,176
12,816
5,984
599
19,742
21,478
5,085
298,822

13. DEFERRED CHARGES
As mentioned in Note 1, on March 5, 2004, Natura Participações S.A. was merged into the Company. Natura Participações S.A. had recorded
goodwill on the investment in Natura Empreendimentos S.A., amounting to R$1,028,041, and a corresponding provision for maintenance of future
dividend payment capacity in the same amount.This goodwill arose from the merger of the shares of Natura Empreendimentos S.A. into Natura
Participações S.A. on December 27, 2000. This merger was approved by the Extraordinary Shareholders’ Meeting held on that date, and  the
amounts are supported by a valuation report issued by independent experts.The amounts are as follows:

Goodwill on investments
Provision for maintenance of future dividend payment capacity

2005

758,792
(758,792)
-

Company      

2004

905,655
(905,655)
-

The  provision  for  maintenance  of  future  dividend  payment  capacity, as  it  is  in  the  full  amount, will  result  in  the  recognition  of  the  goodwill 
amortization tax benefits for all of the Company’s shareholders.The goodwill amount is being amortized over a seven-year period.

14. LOANS AND FINANCING

Company      

Consolidated   

Type

2005

2004

2005

2004 Maturity

Charges

Guarantees

BNDES - PROGEREN (Support
Program for Enhancing
Employment and Income Capacity)

BNDES (Brazilian Bank for Economic
and Social Development)

FINEP (Financing Agency 
for Studies and Projects)

Export credit note (NCE)

BNDES - FINAME (Government
Agency for Machinery 
and Equipment Financing)

Loans - Argentina

Loans (onlending - International

Finance Corporation - IFC)

Resolution No. 2,770 
and overdraft account

BNDES - POC (***)

Loans - Chile

Loans - France

Total
Current
Long term

69,890

-

69,890

-

June 2007

Interest of 3.5% p.y. +
TJLP (long-term 
interest rate)

Bank guarantee and guarantee 
of Indústria e Comércio 
de Cosméticos Natura Ltda.

19,342

31,131

34,994

31,131

August 2007 
to April 2010

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

297

-

-

32,050

36,545

December 2008

31,641

-

April 2008

Interest of 4.0% p.y.
and 4.5% p.y.
+ UMBNDES (*)

Interest of 3.0% p.y.
+ TJLP 

Interest of 104.7% of
CDI (interbank 
deposit rate)

12,115

3,768

January 2006 to
April 2010

Interest of 4.5% p.y.
+ TJLP

6,775

6,706

January 2006

-

-

-

-

-

26,654

December 2011
(paid in 
June 2005)

27,828

May 2005

297

February 2005

372

July 2005

1,088

May 2006

Interest of 9.5% p.y.
+ exchange variation
(Argentinean pesos)

Interest of 6.1% p.y. +
semiannual LIBOR +
exchange variation 
(U.S. dollar)

Interest of 105% 
of CDI

Interest of 4.5% p.y.
+ TJLP

Interest of 5.0% p.y.
+ exchange variation
(Chilean pesos)

Interest of + 3.7% p.y.
+ exchange variation
(euro)

Mortgage (**) and guarantee of
Natura Cosméticos S.A.

Guarantee, promissory notes
and receivables of Natura
Cosméticos S.A.

Promissory notes and guarantee
of Natura Cosméticos S.A.

Chattel mortgage and guarantee
of Natura Cosméticos S.A. and
promissory notes

Guarantee of Natura
Cosméticos S.A.

Promissory notes and guarantee
of Natura Cosméticos S.A.

Promissory notes and guarantee
of Natura Cosméticos S.A.

Guarantee, promissory notes 
and receivables of 
Natura Cosméticos S.A.

Guarantee of Natura
Cosméticos S.A..

Guarantee of Natura
Cosméticos S.A.

89,232

31,428

187,465

134,389

44,942
44,290

11,879
19,549

68,309
119,156

62,407
71,982

(*) UMBNDES - BNDES monetary unit.
(**) Financing in local currency from the BNDES is guaranteed mainly by the Cajamar unit.
(***) POC - Proposal of Credit Operation.

130 Annual Report Natura 2005

2005 Annual Report Natura 131

Maturities of long-term debt are as follows:

The balances of contingencies are as follows:

2006
2007
2008
2009
2010
2011

Consolidated

2005
-
61,895
49,107
6,276
1,878
-
119,156

2004
25,359
21,714
13,470
3,847
3,790
3,802
71,982

15.TAXES PAYABLE

Company 

Consolidated 

ICMS (state VAT) 
IRPJ (corporate 
income tax) 

CSLL (social 

2005
58,163

10,438

contribution tax)  

4,118

IRRF (withholding 
income tax)

COFINS (tax on revenue) 
PIS/COFINS/CSLL 

(Law no. 10,833/03)
PIS (tax on revenue) 
IPI (federal VAT)
Other

1,570
74

1,093
17
-
63
75,536

2004
48,640

-

-

2,873
382

770
84
-
27
52,776

2005
58,184

12,234

4,718

3,048
2,166

1,606
826
-
6,303
89,085

2004
48,650

159

-

4,084
4,424

1,095
960
431
2,579
62,382

16. RESERVE FOR CONTINGENCIES
The Company and its subsidiaries are parties to certain tax, labor and
civil lawsuits and to tax proceedings at the administrative level. Based
on  the  opinion  and  judgments  of  its  internal  and  external  attorneys,
management believes that the reserve for contingencies is sufficient to
cover probable losses.

Tax
Labor
Civil

Company 

Consolidated 

2005
45,837
3,929
4,077
53,843

2004
36,970
2,198
601
39,769

2005
76,789
5,118
8,692
90,599

2004
53,190
3,244
3,125
59,559

Tax contingencies
Accrued tax contingencies are comprised of the following proceedings:

Company 

Consolidated 

2005
-

2004
-

2005
15,814

2004
13,604

12,740

11,039

14,267

12,370

5,901

8,057

5,901

8,057

4,926

-

-

-

5,859

5,717

-

-

4,851

4,694

4,976

4,814

4,944

4,371

4,944

4,371

IPI - zero rate(a)
PIS (tax on revenue) - 

semiannual - 
Decree-laws 
no. 2,445/88 
and no. 2,449/88(b)
Deductibility of CSLL 

(social contribution tax)
(Law no. 9316/96)(c)
Late payment fines on 
federal taxes paid 
in arrears(d)

IPI tax assessment - 
attorneys’ fees(e)

Monetary restatement 

of federal taxes 
(IRPJ/CSLL/ILL) 
according to the UFIR 
(fiscal reference unit)(f)

Tax assessment - INSS 

(social security 
contribution)(g)

IPI credit on purchases 

of fixed assets 
and consumption 
material(h)

IPI (federal VAT) - tax 
collection lawsuit(i)
Assessment notice - 
1990 corporate 
income tax(j)

-

-

3,773

3,353

4,325

3,773

2,448
8,765
76,789

-

3,353

-
6,621
53,190

2,448
Attorneys’ fees and other 6,254
45,837

-
5,456
36,970

(a) Refers to IPI tax credits on raw materials and packing materials purchased at a zero tax rate and with tax exemption.The Company filed for a mandate and was granted an injunction

for the right to the credit.

(b) Refers to the offset of PIS paid as per Decree-laws No. 2,445/88 and No. 2,449/88, in the period from 1988 to 1995, against federal taxes due in 2003 and 2004.The appeal filed by
the Company was judged favorably to it on September 12, 2005 by the 1st Panel of the 2nd Board of Tax Appeals that, by a majority of the votes, denied the alleged lapsing of the
offset  right  and  unanimously  recognized  the  unconstitutionality  of  the  Decree-laws  determining  that  the  calculation  basis  should  be  the  billing  of  the  sixth  month  prior  to  the 
occurrence of the taxable event, without monetary restatement.The Company is waiting publication and notification of the Decision.

(c) Refers to CSLL (social contribution tax) that was addressed by a mandate that questions the constitutionality of Law No. 9,316/96, which prohibited the deduction of CSLL from its

own tax basis and the IRPJ (corporate income tax) basis. A portion of this contingency, in the amount of R$3,787 (R$3,245 as of December 31, 2004), is deposited in escrow.

(d) Refers to the levy of a late payment fine on the payment of federal taxes in arrears, whose expectation of loss, according to the opinion of the attorneys, was changed to probable,

due to a recent decision by the Superior Court of Justice.

(e) Refers to attorneys’ fees for the defense in the tax assessment notice issued in November 2005 by the Federal Revenue Service, relating to the tax basis of the IPI (federal VAT) on

intercompany transactions.The attorneys are of the opinion that the likelihood of loss is remote.

(f) Refers to the monetary restatement of federal taxes (IRPJ/CSLL/ILL) related to 1991 based on the UFIR (fiscal reference unit), discussed in a mandate. An escrow deposit has been

made for the amount involved in this contingency.

(g) Refers to INSS (social security contribution) required by tax assessments issued by the National Institute of Social Security as a result of an inspection.The Company, as a taxpayer having joint
liability for tax payment, is required to pay INSS on services provided by third parties.The amounts are discussed in court through a tax debt annulment action and are deposited in escrow.
is  discussing  through  injunctions  the  right  to  the  IPI  (federal VAT)  credit  on  purchases  of  fixed  assets  and 

(h) The  subsidiary  Indústria  e  Comércio  de  Cosméticos  Natura  Ltda.

consumption materials. In view of Federal Regional Courts’ former decisions, the attorneys believe that the risk of loss changed to probable.

(i) Refers  to  a  tax  collection  lawsuit  seeking  to  collect  the  IPI  (federal VAT)  related  to  July  1989, when  wholesale  establishments  began  to  be  considered  equivalent  to  industrial 
establishments under Law No. 7,798/89.The lawsuit is in the Federal Regional Court of 3rd Region (SP) for judgment of the appeal filed by the debtor.The amounts involved in this
tax collection lawsuit are guaranteed by an affiliate’s cash investment in the amount of R$3,968 (R$3,337 as of December 31, 2004).

(j) Refers to a tax assessment notice issued by the Federal Revenue Service requiring the payment of income tax on profit from incentive-based exports made in base year 1989, at the
rate of 18% (Law No. 7,988, of December 29, 1989) and not 3%, as established by article 1 of Decree-law No. 2,413/88, which supported the Company in its tax payments at that time.

Labor contingencies
As of December 31, 2005, the Company and its subsidiaries are parties to 267 labor lawsuits filed by former employees and third parties (163 as of
December 31, 2004), claiming the payment of severance amounts, salary premiums, overtime and other amounts due, as a result of joint liability.

Civil contingencies
Accrued civil contingencies are comprised of the following lawsuits:

Several civil lawsuits(a)
Civil lawsuits and 
attorney’s fees 
- Flora Medicinal(b)

Company

Consolidated

2005
1,811

2,266
4,077

2004
601

-
601

2005
2,043

6,649
8,692

2004
2,096

1,029
3,125

(a)  As  of  December  31, 2005, the  Company  and  its  subsidiaries  are  parties  to  760 
lawsuits  (571  as  of  December  31, 2004), at  the  civil  court, special  civil  court  and 
PROCON  (Consumer  Protection Agency), filed  by  beauty  consultants, consumers,
suppliers and former employees, mostly related to indemnity claims.

(b) The Company is a party to civil lawsuits filed by a former shareholder of the indirect
subsidiary  Flora  Medicinal, which  seek  the  determination  of  any  amounts  and  the 
satisfaction of alleged liabilities due to the former shareholder’s withdrawal. With the
end of the expert investigation phase in four of the five civil lawsuits, it was possible
to determine the amounts involved, although no decision, even by the lower court,
has been issued.

Escrow deposits
Escrow deposits, which represent the Company’s restricted assets, refer
to amounts deposited in court until litigation is resolved.The balance of
these deposits as of December 31, 2005 was R$29,477 (R$24,256 as
of  December  31, 2004)  -  consolidated, and  is  classified  under  the 
heading “Escrow deposits”, in long-term assets.

Possible losses
The  Company  and  its  subsidiaries  are  parties  to  tax, civil  and  labor 
for  which  the  risk  of  loss  is  considered  possible  by 
lawsuits,
management and its attorneys.These lawsuits, for which the Company
did not record any reserve, are as follows:

Tax:

INSS debt 

annulment action(a)

Offset of 1/3 

of COFINS - 
Law no. 9,718/98(b)

Tax assessment - 

transfer pricing on 
loan agreements with 
foreign related 
company(c)

Company

Consolidated

2005

2004

2005

2004

4,750

4,199

4,750

4,199

3,902

-

3,902

-

1,239

1,707

1,239

1,707

IPI credit on purchases 
of fixed assets and 
consumption material(d)

Other

Civil
Labor

-
459
10,350
1,542
2,878
14,770

-
2,388
8,294
6,109
7,933
22,336

-
663
10,554
9,489
5,388
25,431

9,245
2,860
18,011
7,799
19,094
44,904

(c)  Refers  to  a  tax  assessment  notice  whereby  the  Federal  Revenue  Service  is 
demanding  the  payment  of  IRPJ  and  CSLL  on  the  difference  of  interest  on  loan
agreements with a foreign related party. On July 12, 2004, an administrative defense
was filed and is still being judged.

(d) In view of Federal Regional Courts’ former decisions, the attorneys reviewed the initial
estimates and assessed part of this contingency as probable risk.Thus, a provision has
been recorded to cover potential losses (see list of accrued tax contingencies).

17. MANAGEMENT AND EMPLOYEE PROFIT SHARING
The Company and its subsidiaries pay profit sharing to its employees
and  managers, tied  to  the  achievement  of  operational  targets  and 
specific objectives established and approved at the beginning of each
year. As of December 31, 2005, the following amounts were recorded
as profit sharing: R$13,506 (R$14,084 as of December 31, 2004) and
R$35,171  (R$36,626  as  of  December  31, 2004), Company  and 
consolidated, respectively, under the heading “Salaries, profit sharing and
related  charges” in  current  liabilities, with  contra  entry  to “Employee
profit sharing” and “Management compensation” in the statements of
income for those years.

18. COMPENSATION OF MANAGAMENT AND EXECUTIVES
a) The total compensation of the Board of Directors and Officers of
the Company and its subsidiaries is as follows:

2005

Compensation

Stock Options Program

Fixed
Board of Directors 3,608
2,592
Officers
6,200
Total

Variable(*)
-
1,267
1,267

Total
3,608
3,859
7,467

Stock Option
Balance (Quantity)(**)

-
37,788
37,788

Average exercise
price (***)
-
31.41

2004

Compensation

Stock Options Program

Stock Option

Average exercise

Fixed
Board of Directors 2,364
3,396
Officers
5,760
Total

Variable(*)
-
1,324
1,324

Total
2,364
4,720
7,084

Balance (Quantity)(**)

-
32,423
32,423

price (***)
-
22.06

b) The  compensation  of  the  executives  of  the  Company  and  its 
subsidiaries is as follows:

2005

Compensation

Stock Options Program

Executives

Fixed
12,423

Total
Variável(*)
4,562 16,985

Saldo das opçõesPreço médio de
(Quantity)(**)price (***)
1,044,114

31.43

2004

Compensation

Stock Options Programa

Fixed
7,405

Total
Variável(*)
3,097 10,502

Stock Option
(Quantity)(**)
1,105,329

Average exercise
price (***)
22.42

(a) Lawsuit filed by the Company seeking the annulment of the tax demanded by the INSS
through  a  tax  assessment  notice  issued  for  purposes  of  collecting  the  social  security 
contribution on the allowance for vehicle maintenance paid to sales promoters.

Executives

(b)  Law  No. 9,718/98  increased  the  COFINS  (tax  on  revenue)  rate  from  2%  to  3%, and
allowed this 1% difference to be offset in 1999 against the social contribution tax paid in
the same year. However, in 1999 the Company and its subsidiaries filed for a mandate and
obtained authorization to suspend the payment of the tax credit (1% rate difference) and
to  pay  COFINS  based  on  Supplementary  Law  No. 70/91, prevailing  at  that  time. In
December 2000, considering former unfavorable court decisions, the Company and its
subsidiaries waived the lawsuit and enrolled in the tax debt refinancing program (REFIS),
for payment in installments of the debt related to the COFINS not paid in the period.
With the payment of the tax, the Company and its subsidiaries gained the right to offset
1% of COFINS against social contribution tax, which was made in the first half of 2001.
However, the Federal Revenue Service understands that the period for offset was restricted
to base year 1999.This lawsuit is awaiting ruling at the lower administrative court.

(*) Refers to profit sharing.

(**) Refers to the balance of unexercised vested and unvested options as of the bal-

ance sheet date.

(***) Refers to the weighted average exercise price of the option at the time of the
Stock  Option  Grant, updated  by  the  inflation  calculated  based  on  the  IPC-A
(Extended  Consumer  Price  Index)  through  the  balance  sheet  date. Note  20 
presents the pro forma net income as of December 31, 2005 and 2004, should
Company  Management  opt  for  recognizing    the  effects  of  the  plans  in  the
accounting  records, considering  the  vesting  period  and  using  the  intrinsic  value
method (difference between the market price obtained on December 31, 2005
and the value of the option updated based on the IPC-A).

132 Annual Report Natura 2005

2005 Annual Report Natura 133

19. SHAREHOLDERS’ EQUITY

a) Merger of companies
At the Extraordinary Shareholders’ Meeting held on March 5, 2004,
the  Company’s  shareholders  approved  the  merger  of  Natura
Empreendimentos  S.A. and  Natura  Participações  S.A.
into  the
Company based on an accounting valuation supported by a valuation
report issued by independent experts, as mentioned in Note 1.
The  net  assets  merged  into  the  Company  were  R$104,951  for
for  Natura
Natura  Empreendimentos  S.A.
Participações S.A. based on the book values of these companies, as
mentioned in Note 1.

and  R$75,716 

b) Capital
As  of  December  31, 2003, the  Company’s  capital  was  R$56,387,
divided  into  25,000  common  shares  without  par  value  and  10,955 
preferred shares without par value.
On  March  2, 2004, the  shareholders  decided  at  an  Extraordinary
Shareholders’ Meeting  to: (i)  capitalize  the  credits  arising  from  the
redemption of the subordinated debentures held by them and from the
net yield of debentures through January 31, 2004; and (ii) split the shares
issued by the Company in the proportion of 2,099 new shares for each
existing  share. The  total  amount  of  the  capitalized  credits  was
R$238,569, and  was  allocated  to  a  capital  reserve  in  the  amount  of
R$100,000  and  a  capital  increase  in  the  amount  of  R$138,569,
representing 3,299 new common shares at an issuance price of R$72,3
thousand  per  share. These  shares  were  subsequently  split  in  the 
proportion  of  2,099  new  shares  for  each  existing  share, resulting  in 
capital  of  R$194,956, divided  into  59,399,601  common  shares  and
22,994,545 preferred shares. In the Extraordinary Shareholders’ Meeting
held on March 5, 2004, the shareholders approved, among other matters:
b.1) Merging Natura Participações S.A. and Natura Empreendimentos
S.A. into the Company.
b.2) Canceling the Company’s shares held by the merged parent companies.
b.3) Amending  the  bylaws  to  R$196,371,
represented  by
83,266,061 shares.
In  the  first  quarter  of  2004, the  amount  of  R$7,058  was  deducted
from  the  legal  reserve, recognized  in  prior  years, to  absorb  the  net 
liabilities  arising  from  the  merger  of  the  net  assets  of  Natura
Empreendimentos S.A. and Natura Participações S.A., which exceeded
the reserve for profit retention.
On  May  24, 2004, the  Board  of  Directors’ Meeting  approved  an
increase  in  the  Company’s  capital  within  the  limit  of  authorized 
capital, due  to  the  exercise  of  the  right  to  convert  the  debentures
issued by the Company and fully subscribed by BNDES Participações
S.A. into common shares of the Company, as allowed by the Private
Indenture  of  Issuance  of  Registered  Debentures  Convertible  into
Common Shares, dated February 23, 2001.
Consequently, 2,172,550 registered common shares without par value,
totaling  R$34,391, were  subscribed, and  the  Company’s  capital  was
changed from R$196,371, represented by 83,266,061 common shares,
to R$230,762, represented by 85,438,611 common shares.
As  of  December  31, 2005  and  2004, the  Company’s  capital  is
R$230,762. The  subscribed  and  paid-up  capital  is  represented  by
85,438,611 common shares without par value.The Company is authorized
to  increase  the  capital  up  to  the  limit  of  4,995,964  common  shares
without  par  value, of  which  2,172,550  were  subscribed  on  May  24,
2004 with a remaining balance of 2,823,414 common shares.

c) Receivables from shareholders
In  2004, the  amount  of  R$3,029  was  reclassified  from  the  heading
“Receivables from shareholders” to the heading “Treasury shares” until
it is paid up. Details are disclosed in Note 10.e.

d) Interest on capital
At  the  Board  of  Directors’ meetings  on  April  28,
July  27  and
November  23, 2005, the  Company’s  management  proposed  the 

payment of interest on capital, according to the terms of the bylaws,
CVM Resolution No. 207/96 and Law No. 9,249/95. As of December
31, 2005, the recorded gross amount of interest on capital is R$34,205
(R$29,442 as of December 31, 2004) and was calculated within legal
including  as  to  the  mandatory  minimum  dividend  of  30%
limits,
according to article 202 of Law No. 6,404/76 and the bylaws.
Withholding  income  tax  in  the  amount  of  R$5,131  (R$4,416  as  of
December 31, 2004) was withheld and paid by the Company.

e) Dividend payment policy
The  shareholders  are  entitled  to  receive  every  year  a  mandatory 
minimum  dividend  of  30%  of  net  income, considering  principally  the 
following adjustments:
•  Increase  in  the  amounts  resulting  from  the  reversal, in  the  year, of 
previously recognized reserves for contingencies.
• Decrease in the amounts intended for the recognition, in the year, of
the legal reserve and reserve for contingencies.
The  bylaws  allow  the  Company  to  prepare  semiannual  and  interim 
balance  sheets  and, based  on  these  balance  sheets, authorize  the 
payment of dividends upon approval by the Board of Directors.
Dividends and interest on capital - gross, relating to income for 2004, in
the amounts of R$186,910 (R$2.204 per share) and R$29,442 (R$0.347
per share), respectively, were approved by Annual Shareholders’Meeting
on March 29, 2005 and corresponded to 72.1% of the 2004 consolidated
net income.
On  February  21, 2006, the  Board  of  Directors’ Meetings  approved  a
proposal, to  be  submitted  to  the Annual  Shareholders’Meeting  to  be
held on March 29, 2006, for the payment of dividends and interest on
capital  -  gross, relating  to  income  for  2005, in  the  total  amounts  of
R$285,237  (R$3.357  per  share)  and  R$34,205  (R$0.403  per  share),
respectively, corresponding  to  80.5%  of  the  2005  consolidated  net
income. Of  these  amounts, the  Company  paid, on August  16, 2005,
dividends and interest on capital - gross, related to income for the first
half of 2005, in the amounts of R$90,434 and R$13,383 (R$11,390, net
of withholding income tax), respectively.
Dividends were calculated as follows:

Net income
Profit reserve - legal (h)
Calculation basis for minimum dividends
Mandatory minimum dividends
Annual minimum dividend
Proposed dividends
Interest on capital-net of withholding income tax
Withholding income tax
Total dividends and interest on capital - gross

Amount exceeding the mandatory 
minimum dividend 

Dividends per share - R$
Interest on capital per share - net -  R$
Total dividends and interest on capital,
per share - net - R$ 

Company  

2005
397,357
-
397,357
30%
119,207
285,237
29,074
5,131
319,442

2004
300,411 
(15,021)
285,390 
30% 
85,617 
186,910 
25,026 
4,416 
216,352 

200,235

130,735 

3.357
0.343

2.204
0.296

3.700

2.500

f) Treasury shares
As  of  December  31, 2005, common  shares  in  treasury, which  have
been used in the exercise of options in the Stock Option Programs for
purchase  or  subscription  of  shares, totaled  432,015  (651,849  as  of
December 31, 2004), at a unit average cost of R$1.7801 (R$1.6970 as
of December 31, 2004).

g) Share premium
Refers to the goodwill generated on the issuance of 3,299 common
shares resulting from the capitalization of debentures in the amount of
R$100,000, as further detailed in item b) above.

h) Profit reserve - legal
Since the balance of the legal reserve plus capital reserves exceeded
30% of the capital, the Company decided, in accordance with article
193 of corporate law, not to recognize a legal reserve on net income
for 2005.

i) Reserve for profit retention
As  of  December  31, 2005  and  2004, this  reserve  was  recorded 
in  accordance  with  article  196  of  Law  No. 6,404/76  for  future 
investments, in the amounts of R$77,915 and R$76,024, respectively, to
the Company. The withholding referring to 2005 is based on a capital
budget, which  will  be  submitted  for  approval  in  the  Annual
Shareholders’ Meeting to be held on March 29, 2006.

20. STOCK OPTION PROGRAM
In  1998, the  former  Natura  Empreendimentos  S.A. approved  an 
incentive  policy  for  certain  directors  and  managers  of  the  Group’s 
companies, whereby they could buy and subscribe shares. Subsequently,
this Program was also assumed by the former Natura Participações S.A.,
and the terms of the Program remained unchanged.
On March 5, 2004, the Shareholders’ Meeting of Natura Cosméticos S.A.
approved  the  merger  of  Natura  Empreendimentos  S.A. and  Natura
into  the  Company, at  which  time  the  Company
Participações  S.A.
assumed the Program.The Company completed an initial public offering
in Brazil and modified the Program to remove the Company’s obligation
to repurchase the shares subject to the plan and change the basis for
determination of the stock option strike price.
Subsequent to the Company’s  initial public offering,in a meeting held on April
26,2004,the Company’s management changed these Programs,in which the
Company no longer has the obligation to repurchase shares acquires within
the  Program. The  Company’s  management  also  modified  the  criteria  for
determining  the  exercise  price  of  purchase  or  subscription  of  shares,
the  Company’s 
the  average  market  price  of 
which  became 
common shares on the São Paulo Stock Exchange (BOVESPA) in the last ten
trading  sessions  prior  to  the  option  grant  date. The  exercise  price  will 
continue being update based on the IPC-A (Extended Consumer Price Index).
The Board of Directors meets once a year for the purpose of, pursuant to
the terms of the Program, establishing the Plan, indicating the directors and
managers who will receive the options and the total amount to be paid.
The  Plan  for  2001  had  three  years  for  exercising  the  options, i.e., the
option holder had the right to exercise options at the rate of 1/3 per year.
The Plans for 2002, 2003, 2004 and 2005 have a four-year time span for
exercising the options, and the exercise rights are 50% at the end of the
third  year  and  50%  at  the  end  of  the  fourth  year. The  deadline  for 
exercising options was two years after the end of the fourth year.
The balance of options as of December 31, 2005 is 1,645,210 (1,795,620
as of December 31, 2004) and is composed by plan as follows:

2001
2002
2003
2004
2005

Number of
call options
(in shares)

12,294
407,260
680,899
329,433
215,324
1,645,210

Amount for the year
updated according
to the IPCA through
December 31, 2005

19.56
27.15
15.21
37.43
80.31

As mentioned above, after its initial public offering, the Company is no
longer required to repurchase the shares acquired under the Program
and, since the recording of a provision for the Stock Option Program
as CVM Official Circular No. 01/04 is no longer mandatory and is not
a practice adopted by publicly-traded companies in Brazil, the amount
of R$9,564 related to this provision was reversed as of June 30, 2004
in  the  amount  of
against  the  “Administrative  expenses” account,

R$2,578, and  “Retained  earnings”,
in  the  amount  of  R$6,986.
The amount of R$6,986 in the “Retained earnings” account is due
to  the  fact  that  the  provision  was  derived  from  Natura
Participações S.A. and was received by Natura Cosméticos S.A. as
part  of  the net  assets  in  the  merger  process  of  March  2004, as 
disclosed in Note 1, and, therefore, it had no effect on the income
of Natura Cosméticos S.A.
As of December 31, 2005, had the Company’s management opted to
record  the  effects  of  the  plans  based  on  the  intrinsic  value  of  the
options (difference between market price as of December 31, 2005
and the option value updated according to the IPCA) recorded over
their related vesting period, the pro forma consolidated net income
for the year ended December 31, 2005 would have been R$364,152
(R$242,981 as of December 31, 2004), as shown below:

Net income
Effect of programs considering vesting period
Net income - pro forma

Consolidated

2005
396,881 
(32,729)
364,152 

2004
300,294 
(57,313)
242,981 

The  pro  forma  net  income  includes  all  estimated  effects  for  the 
shareholders arising from the probable exercise of the options.
As of December 31, 2005, the market price of the Company’s shares
was R$102.98 (R$77.50 as of December 31, 2004).

21. PENSION PLAN
On  August  1, 2004, the  Company  implemented  a  supplementary
defined contribution plan for all employees of the Company and its
subsidiaries in Brazil. According to the terms of this plan, the cost is
shared  between  the  employer  and  the  employees, so  that  the
Company’s share is equivalent to 60% of the employee’s contribution
according  to  a  contribution  scale  based  on  salary  ranges  from  1% 
to  5%  of  the  employee’s  compensation. The  plan  is  managed  by
Brasilprev  Seguros  e  Previdência  S.A. and  the  Company’s 
contributions  for  the  year  ended  December  31, 2005  totaled
R$3,037 (R$1,313 as of December 31, 2004).

22. FINANCIAL INSTRUMENTS

a) General conditions
The  Company  and  its  subsidiaries  enter  into  transactions  involving
financial instruments, all recorded in balance sheet accounts, to meet
their  own  needs, and  reduce  exposure  to  market, currency, and 
interest rate risks. These risks and the respective financial instruments
are  managed  through  the  definition  of  strategies, establishment  of 
control systems, and determination of exchange exposure limits.
Cash investments are mainly made at negotiated rates of return, since
the Company intends to hold these investments to redemption.These
investments reflect market conditions at the balance sheet dates.
Loans and financing are recorded at the contractual interest rates
of each transaction.

b) Exchange risk
The  Company  has  entered  into  swap  and  forward  (only  for  2004)
transactions  to  hedge  against  exchange  variation  on  its  liabilities 
resulting from financing agreements and operating activities. According
to the Company’s policy, swap transactions must be contracted for all
debts  that  may  expose  the  Company  to  exchange  risks. These 
transactions  consist  of  swaps  between  two  variable  rates: foreign 
currency and CDI (interbank deposit rate).

134 Annual Report Natura 2005

2005 Annual Report Natura 135

As  of  December  31, 2005  and  2004, the  Company  had  swap  and 
forward  (only  for  2004)  transactions  with  financial  institutions  in  the
amounts  of  R$7,242  and  R$74,007, respectively. These  transactions
generated liabilities of R$2,703 and R$6,138, respectively, recorded in
consolidated current liabilities. The exchange exposure is substantially
indexed to the U.S. dollar.
The  Company  and  its  subsidiaries  do  not  use  derivative  financial 
instruments for speculation purposes.

c) Interest rate risk
The Company and its subsidiaries are exposed to fluctuations in the
long-term interest rate (TJLP) due to the financing agreements entered
into with the BNDES and FINEP.

d) Fair values

As of December 31, 2005 and 2004, the fair values of cash and banks,
temporary  cash  investments, and  accounts  receivable  and  payable
approximate the carrying amounts due to the short-term maturity of
these  financial  instruments. The  fair  values  of  loans  and  financing 
substantially  approximate  the  carrying  amounts  since  these  financial
instruments have variable interest rates.
Regarding  the  swap  and  forward  (only  for  2004)  transactions  the 
carrying and fair values are as follows:

Consolidated

2005

Carrying
value

Fair
value

2004
Carrying
value

Fair
value

2,703

2,775

6,138

6,494

Swap and forward 

transactions

At the balance sheet dates the Company consults the financial market
and updates the fair value of financial instruments.

e) Credit risk
The  Company’s  sales  are  made  to  a  large  number  of  beauty 
consultants. The  Company  manages  the  credit  risk  through  a  strict
credit granting process.

23. INSURANCE
The Company and its subsidiaries contract insurance based principally
on risk concentration and significance, at amounts considered by man-
agement  to  be  sufficient, taking  into  consideration  the  nature  of  its
activities and the opinion of its insurance advisors. As of December 31,
2005, the insurance coverage was as follows:

Items

Coverage

Industrial
complex/
inventories
Vehicles 
Loss of
profits

Any material damages to buildings,
installations and machinery 
and equipment
Fire, theft and collision for 954 vehicles
Non-realization of profits arising from
material damages to installations,
buildings and production machinery 
and equipment

Insured
amount

434,862

25,171
604,241

24. SUBSEQUENT EVENTS
On February 21, 2006, the Board of Directors approved a proposal to
be approved at the Extraordinary Shareholders’ Meeting, which will be
held on March 29, 2006, for the:
• Issuance of 340,450 common shares (1,702,250 common shares, if
the proposed stock split is approved as described below), without par
value, by the Company, within the limit of authorized capital, to fulfill the
exercise of 50% of the options granted to the Company’s Management
and  Employees, as  well  as  to  the  direct  or  indirect  subsidiaries’
Management and Employees, participants in the “Amendment to the
Stock  Option  Plan  of  Purchase  or  Subscription  of  Common  Shares
Issued by the Company Related to Calendar Year 2003”, approved by
the Company’s Board of Directors on May 17, 2004, excluding the right
of  preference  for  subscription  by  the  Company’s  other  shareholders
due  to  the  specific  purpose  described  above, pursuant  to  the  last 
portion of the third paragraph of article 171 of Law No. 6,404/76.The
price for payment of shares issued and to be subscribed, according to
the  conditions  described  above, established  according  to  said
“Amendment to the Stock Option Plan of Purchase or Subscription of
Common  Shares  Issued  by  the  Company  Related  to  Calendar Year
2003”, currently  corresponds  to  R$15.30, subject  to  monetary 
restatement  based  on  the  IPCA, calculated  and  disclosed  by  the
Brazilian Institute of Geography and Statistics, through the effective sub-
scription date, and must be paid in cash, upon subscription.
• Split of common shares, without par value, issued by the Company, in
the proportion of 5 shares after the split for each existing share. The
purpose of this stock split is to adjust the Company’s shares price to
increase individual investor access to the securities market, diversify the
shareholder  composition  and  increase  liquidity  of  the  Company’s
shares. Due to this stock split, the number of shares will increase from
85,438,611 to 427,193,055. Likewise, the balance of authorized capital
will increase from 2,823,414 to 14,117,070.
In compliance with CVM Regulatory Instruction No. 358, of January 3,
2002, the  Company  disclosed  on  the  CVM’s  site  (in  the  Periodic
Eventual  Information  -  IPE)  significant  event  notice  on  February  21,
2006 related to the events described above.

Statements of cash flows
For the years ended december 31, 2005 and 2004
(In thousands of Brazilian reais - R$)

CASH FLOWS FROM OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income to net cash provided by operanting activities:

Depreciation and amortization (Notes 12 and 13)
Monetary and exchange variations, net  
Reserve for losses on swap and forward contracts (Notes 22.b and 22.d)
Reserve for contingencies (Note 16)
Allowance for inventory losses (Note 7)
Sundry accruals
Deferred income and social contribution taxes  (Note 9.a)
Proceeds from sale and disposal of permanent assets
Equity in subsidiaries (Note 11)
Debentures participation, net of taxes
Minority interest

(INCREASE) DECREASE IN ASSETS
Current assets:

Accounts receivable (Note 6)
Inventories (Note 7)
Other receivables

Long-term assets:

Escrow deposits (Note 16)
Other receivables

Subtotal 

INCREASE (DECREASE) IN LIABILITIES
Current liabilities:

Suppliers
Salaries, profit sharing and related charges (Note 17)
Taxes payable, net (Notes 8 and 15)
Other payables 
Long-term liabilities:
Other payables 
Subtotal

NET CASH PROVIDED BY OPERATING ACTIVITIES

CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property, plant and equipment (Note 12)
Investments (Note 11)

NET CASH USED IN INVESTING ACTIVITIES 

CASH FLOWS FROM FINANCING ACTIVITIES
Decrease in short-term loans (Note 14)
Fundings - long-term loans (Note 14)
Payment of dividends (Note 19.e)
Payment of interest on capital (Note 19.e)
Other
Sale of treasury shares by exercise of stock options (Note 19.f)
Payment of receivables from shareholders (Note 19.c)

NET CASH USED IN FINANCING ACTIVITIES
Merger of Natura Empreendimentos S.A. and Natura Participações S.A.

net assets  (Notes 1 and 19.a)

NET INCREASE IN CASH AND BANKS

Cash and banks at beginning of year
Cash and banks at end of year

CHANGE IN CASH AND BANKS

SUPPLEMENTARY CASH FLOW DISCLOSURE
Income and social contribution taxes paid (Note 9)
Interest paid on loans and financing (Note 14)
Payments of swap and forward contracts (Notes 22.b and 22.d)

ATTACHMENT I

Company

Consolidaded

2005

2004

2005

2004

397,357

300,411

396,881

300,294

4,989 
5,550 
1,231 
10,598 
- 
5,726 
(9,262)
(204)
6,741 
- 
- 
422,726 

(66,235)
800 
(7,750)

(888)
(4,252)
(78,325)

42,816 
2,574 
24,705 
9,171 

- 
79,266 

3,809 
(1,143)
2,648 
16,625 
- 
1,171 
(4,528)
1,333 
(2,788)
5,743 
- 
323,281 

(63,193)
(1,280)
26,193 

(7,128)
(654)
(46,062)

96,455 
5,981 
(6,662)
(4,236)

(1,496)
90,042 

44,035 
3,920 
12,064 
21,638 
1,943 
11,794 
(12,150)
2,242 
- 
- 
1 
482,368 

(66,198)
(32,289)
(212)

(2,688)
(1,615)
(103,002)

51,216 
7,122 
14,068 
(5,910)

1,346 
67,842 

34,340
8,835
4,243
31,570
7,007
1,420
(9,634)
1,828
- 
5,743
(1)
385,645

(68,455)
(49,715)
532

(9,073)
115
(126,596)

31,476
24,044
(20,705)
(6,213)

(1,448)
27,154

423,667 

367,261 

447,208 

286,203

(9,991)
(149,425)

(159,416)

(12,907)
65,342 
(203,812)
(30,129)
717 
4,929 
2,288 

(7,629)
(34,975)

(42,604)

(76,963)
- 
(130,003)
(11,403)
- 
630 
- 

(111,636)
- 

(111,636)

(75,104)
120,366 
(203,812)
(30,129)
717 
4,929 
2,288 

(76,886)
(6,179)

(83,065)

(47,898)
38,768 
(130,003)
(11,403)
- 
630
-

(173,572)

(217,739)

(180,745)

(149,906)

- 

90,679 

185,287 
275,966 

90,679 

103,859 
2,484 
3,072 

21,086 

128,004 

57,283 
185,287 

128,004 

69,183 
3,991 
7,117 

- 

154,827 

231,612 
386,439 

154,827 

111,605 
6,645 
15,499 

42,269

95,501

136,111
231,612

95,501

84,378
12,061
9,170

136 Annual Report Natura 2005

2005 Annual Report Natura 137

Statements of value added
For the years ended december 31, 2005 and 2004
(In thousands of Brazilian reais - R$)

REVENUES
Sales of goods, products and services
Allowance for doubtful accounts - recognition
Nonoperating 

INPUTS PURCHASED FROM THIRD PARTIES
Cost of sales and services
Materials, energy, outside services and other

GROSS VALUE ADDED

RETENTIONS
Depreciation and amortization (Notes 12 and 13)

VALUE ADDED GENERATED BY THE COMPANY

VALUE ADDED RECEIVED IN TRANSFER
Equity in subsidiaries (Note 11)
Financial income

TOTAL VALUE ADDED TO BE DISTRIBUTED

DISTRIBUTION OF VALUE ADDED
Payroll and related charges
Taxes and contributions
Financial expenses and rents - includes exchange variation on 

translation of foreign investments (Note 11)

Debenture participation
Dividends (Note 19.e)
Interest on capital (Note 19.e)
Minority interest
Retained earnings (*)

(*) Unrealized profit from subsidiaries is eliminated.

Additional information on the statements of value added:

ATTACHMENT II

Independent Auditors’ Report

Company

Consolidaded

2005

3,088,611
3,119,889 
(31,066)
(212)

(1,860,261)
(1,110,075)
(750,186)

1,228,350 

(4,989)
(4,989)

1,223,361 

24,729 
(6,741)
31,470 

1,248,090

2004

2,432,140 
2,453,708 
(22,666)
1,098

(1,485,412)
(921,613)
(563,799)

946,728 

(3,809)
(3,809)

942,919 

23,913 
2,788 
21,125 

966,832

2005

3,201,561 
3,234,980 
(32,177)
(1,242)

(1,731,670)
(1,046,472)
(685,198)

1,469,891 

(44,035)
(44,035)

1,425,856 

54,714 
- 
54,714 

2004

2,509,073 
2,533,614 
(23,673)
(868)

(1,365,906)
(852,405)
(513,501)

1,143,167

(34,340)
(34,340)

1,108,827 

35,414 
- 
35,414 

1,480,570

1,144,241

(1,248,090) 100%
10%
57%

(118,907)
(714,503)

(966,832) 100%
11%
(106,100)
55%
(532,934)

(1,480,570) 100%
21%
49%

(306,416)
(727,181)

(1,144,241) 100%
21%
48%

(247,291)
(547,804)

(17,323)
- 
(285,237)
(34,205)
- 
(77,915)

1%
0% 
23%
3%
0% 
6%

(20,209)
(7,178)
(186,910)
(29,442)
- 
(84,059)

2%
1%
19%
3%
0%
9%

(50,091)
- 
(285,237)
(34,205)
(1)
(77,439)

3%
0% 
19%
2%
0% 
5%

(41,675)
(7,178)
(186,910)
(29,442)
1 
(83,942)

4%
1%
17%
2%
0% 
7%

To the Board of Directors and Shareholders of  
Natura Cosméticos S.A.
São Paulo - SP

1) We have audited the accompanying individual (Company) and consolidated balance sheets of Natura Cosméticos S.A. and subsidiaries as of
December 31, 2005 and 2004, and the related statements of income, changes in shareholders’ equity (Company), and changes in financial
position for the years then ended, all expressed in Brazilian reais and prepared under the responsibility of the Company’s management. Our
responsibility is to express an opinion on these financial statements.

2) Our  audits  were  conducted  in  accordance  with  auditing  standards  in  Brazil  and  comprised: (a)  planning  of  the  work, taking  into 
consideration the significance of the balances, volume of transactions, and the accounting and internal control systems of the Company and
its subsidiaries, (b) checking, on a test basis, the evidence and records that support the amounts and accounting information disclosed, and
(c)  evaluating  the  significant  accounting  practices  and  estimates  adopted  by  management, as  well  as  the  presentation  of  the  financial 
statements taken as a whole.

3) In  our  opinion, the  financial  statements  referred  to  in  paragraph  1  present  fairly, in  all  material  respects, the  individual  and  consolidated 
financial positions of Natura Cosméticos S.A. and subsidiaries as of December 31, 2005 and 2004, and the results of their operations, the
changes in shareholders’ equity (Company), and the changes in their financial position for the years then ended in conformity with Brazilian
accounting practices.

4) The supplementary information contained in Attachments I and II, referring to the statements of cash flows and value added, respectively, is
presented for purposes of additional analysis and is not a required part of the basic financial statements. Such information was audited by 
us in accordance with the auditing procedures mentioned in paragraph 2 and, in our opinion, is fairly presented, in all material respects, in 
relation to the basic financial statements taken as a whole.

5) The accompanying financial statements have been translated into English for the convenience of readers outside Brazil.

Of the amounts recorded under "Taxes and contributions" in 2005 and 2004, the amounts of R$412,131 and R$296,892, respectively, refer to ICMS (state VAT)
under the taxpayers' substitution regime levied on the estimated profit margin defined by the State Finance Secretariats obtained from sales made by Natura
beauty consultants to final consumers.
In order to analyze this tax impact on the statements of value added, these amounts should be deducted from the amounts recorded under "Sales of goods,
products and services" and "Taxes and contributions", since sales revenue does not include the estimated profit attributable to Natura beauty consultants upon
the sale of products, in the amounts of R$1,311,672 and R$1,059,324 in 2005 and 2004, respectively, considering an estimated profit margin of 30%.

São Paulo, February 21, 2006

DELOITTE TOUCHE TOHMATSU 
Auditores Independentes
CRC 2 SP 011609/O-8

Edimar Facco
Contador
CRC 1 SP 138635/O-2

138 Annual Report Natura 2005

2005 Annual Report Natura 139

Index

A
ABC 115
Aberje 48
ABEVD 38, 83, 84, 87, 115
Abia 115
Abihpec 38, 65, 87, 114, 115
ABNT 115
ABPI 115
ABPVS 115
ABQV 114, 115
Abrasca 48, 115
Absence 106
Açaí 109
Acelp 115
Advertising 56, 84
AG Comunicação Ambiental 114
Agenda 21 86
Agenda 21 Cajamar 109, 119
Agenda 21 Permanent Forum in

Cajamar 77, 109

Agenda 21 Potuverá 111
Agricultural stewardship 109
Agrobiodiversity 109
Aiesec 114
Aippi 115
Amerco 115
Animal testing 55, 87
Annual Budgetary Law. See LOA
Anpei 115
Anthropic Medium 91
Anti-signs treatment 46, 54
Anvisa 83, 87
Apimec 68
Argentina 7, 41, 46, 77, 80
Asipi 115
Asociación Civil Peruana de Empresas

Vinculadas al Brasil – 
Grupo Brasil 115

Asociación Interamericana de la
Propiedad Industrial. See Asipi

Aspi 115
Assets

Açaí 92
Andiroba 92
Brazil nut 92
Breu-branco 92
Buriti 92
Cacao 92
Chamomile 92
Copaíba 92
Cumaru 92
Cupuaçu 92
Guaraná 92
Lemon grass 92
Jambu 92
Macela 92
Maté tea herb 92
Murumuru 92
Passion fruit 92
Pitanga 92
Priprioca 92
Rosewood 92

Association Internationale pour la

Protection de la Propriété
Intellectuelle. See Aippi 
Association of Corporate

Communication of the Mercosur.
See Amerco

Association of the SAP Users in Brazil.

See Asug

Asug 115
Audibra 115
Auditing Committee 66

B
Balance Sheet 120
Banco Nacional de Desenvolvimento
Econômico e Social. See BNDES
Baque Bolado (grupo teatral) 110
Beliefs 41, 43, 56, 72, 81, 85
Biblioteca Municipal de Jordanésia 

(SP) 112

Biodiversidade Brasil 119
Biodiversity 7, 39, 43, 46, 54, 90, 93
Biodiversity Conservation 109
Biodiversity National Policy 90
Biological Diversity Convention 90
Biotic Medium 91
BM&F 70
BNDES 74
Board of Directors 7, 66, 68, 70
Bolivia 41
Bovespa 66, 67
Bramex 115, 117
Brand 38, 56
Brand Management System 56
Brazilian Association of Corporate

Communication. See Aberje

Brazilian Association of Direct Selling

Companies. See ABEVD
Brazilian Association of Food

Industries. See Abia

Brazilian Association of Open
Companies. See Abrasca 

Brazilian Association of Personal

Hygiene, Perfumery and Cosmetics.
See Abihpec

Brazilian Association of Publicly Traded

Companies. See Apimec

Brazilian Association of Qualifty of

Life. See ABQV

Brazilian Association of R&D of

Innovative Companies. See Anpei
Brazilian Association of Sanitation

Control Professionals. See ABPVS

Brazilian Association of Technical

Standards. See ABNT

Brazilian Banks Federation. See

Febraban 114

Brazilian Biodiversity Fund. See Funbio
Brazilian Confederation of Industries.

See CNI

Brazilian Corporate Law 68
Brazilian Institute of Finance

Executives. See Ibef

Associação Paulista da Propriedade

Intelectual. See Aspi

Brazilian Institute for Corporate

Governance. See IBGC

Brazilian Institute for the Environment
and Renewable Natural Resources.
See Ibama.

Brazilian Institute of Internal Auditors.

See Audibra

Brazilian Institute of Investor

Relations. See Ibri

Brazilian Sustainable Development
Enterprise Council, CEBDS 114

Breu-branco 55, 60
Bribing 85

C
Caieiras’ Department of 

Education 110

Cajamar (SP) 86, 90, 109
Cajamar’s Department of Education

and Culture 110

Cajamar’s Department of Social

Services 110

Cámara Argentina de Venta Directa.

See Cavedi

Cámara de Comercio de Lima 115
Cámara de la Industria Cosmética de

Chile. See Cicc

Cámara de Venta Directa de Chile 115
Cámara Peruana de Venta Directa 115
Campaign 6, 46, 98, 112
CAN 83
Cavedi 115
CDI 74
Ceal 115
Cempre 115
CEN 115
Center of Industries of the State of

São Paulo. See Ciesp

Certification 109. See ISO and NBR
Chile 7, 41, 46, 77, 80, 81
Chronos 43, 54, 72
Chronos Spilol 7
Cia. de Dança Borelli 110
Ciesp 115
City Council of Child and Youth 

Rights 86

City Fund of Child and Youth 86
Clinic 105
CNI 115
Código de Conduta de Venda Direta

Diante dos Consumidores 84

Código de Conduta de Venda Direta
Diante dos Vendedores Diretos e
entre Empresas 82, 83
Commercial training 107
Communication 6, 72
Communication channels 81, 83,

84, 86

Communication management 84
Congress 86
Conselho Empresarial Nacional para
Prevenção ao HIV/Aids. See CEN

Consolidated gross revenues 40
Consultants 6, 7, 39, 41,46, 57, 71, 72,

75, 83, 98, 111

Consumer 6, 7, 57, 71, 83, 84
Consumer Center 83

Consumer Protection Code 84
Consumer satisfaction 84
Contingency Data Processing 

Center 71

Controlling group 7, 66
Cooperative 85
Corporate Commitment to Recycling.

See Cempre

Corporate Governance 7, 66, 70
Corporate Responsibility Management

System 71, 81, 85

Corporative Responsibility 52, 109
Corruption 85
Cosmetics 40, 56, 87
Cupuaçu 109
Current assets 120
Current liabilities 121

D
Debts 70, 74
Dental care plan 105
Dermatologist 83
Direct sales 6, 38, 40
District forums 110
Diversity 51
Dividends 68

E
EBITDA 49, 74
Ecocert Brasil 109
Economic and financial results 74
Economic indicators 80
Education 51
Education and Public Management 110
Education for Social Responsability
and Sustainable Development.
See Uniethos

Education of youths and adults. See

EJA

Effluent Treatment Plant 90, 91
EJA 77
Ekos 43, 54
Elastinol 54
E-mails 83
Energetic Matrix – Natura Group 94
Energetic Matrix 50
Energy 94
Energy consumption 50, 94
Energy Management System 94
E-news Externa 56
Entrepreneurship and women’s

leadership 112
Environment 71, 90
Environmental Commission 

of the City of São Paulo Section 
of Attorney’s Association 114

Environmental goals 80
Environmental impact 6, 80, 89, 91
Environmental indicators 80
Environmental management 80, 90
Escola de Administração de Empresas
de São Paulo da Fundação Getulio
Vargas, 114

Escola Estadual Professor Elcio José

Hospital

Pereira Cotrim 112

Esthetics Center at Natura Club 105
Ethics 41, 73, 80, 83, 85, 86
Ethos, Institute 48, 85, 115
Ethos Institute of Companies and
Social Responsibility. See Ethos,
Institute

Exchange rate 70
Exchange rate hedging 70

F
Fapesp 55
Fernand Braudel Institute of World

Economy 116

FGV-Eaesp 67
Financial Committee 66
Financial planning 107
Financial Statements 120
Financing 74
Finep 74
Flora Brasiliensis (book) 112
Food and Drug Administration 83
Forced labor 102
Forest Stewardship Council 109
Formação de Agentes Culturais 110
Fórum Permanente Caxambu 114
Fragrances 40, 43, 55
France 6, 41, 46, 73, 80
Free cash generation 68
Frente Agenda 21 Escolar 111
Frente Educação e Capacitação 111
Frente Geração de Trabalho e 

Renda 110

Frente Meio Ambiente 110
Frente Relacionamento 110, 111
Funbio 116

Fund raising 112

Fundação de Amparo à Pesquisa do
Estado de São Paulo. See Fapesp

Fundação Getulio Vargas 114
Fundação Nacional da Qualidade 115
Future Market. See BM&F

G
Genetic Patrimony Management

Council 85

Genetic resources 46
Gente Bonita de Verdade na

Comunidade 111

Gincana Fazendo Eco: a Cajamar que

Temos e a Cajamar que 
Queremos 110

Global Compact 85, 90
Global Reporting Initiative. See GRI
Goals established in Natura Annual

Report 2004 97, 107, 119

Government 86, 111
Government Relation Management

System 86

Government relations 86
Graduate Scholarships in Business and
Sustainable Development - Fundação
Getulio Vargas. See FGV

Greenhouse Gas Emissions 95
Greenhouse effect 95
GRI 48, 80, 116
Gross debt 74
Gross revenues 6, 40, 46, 74
GVces 115

H
Hay Group 81
Health care plan 105, 107

Araújo Jorge (GO) 111
do Câncer AC Camargo (SP) 111
Escola da Universidade Federal de
Pelotas (RS) 111
Estadual Mário Covas (SP) 111
Fêmina (RS) 111
Ophir Loyola (PA) 111
Universitário de Santa Maria 
(RS) 111

Human Resources Committee 66
Human Resources, department 81

I
Ibama 92, 114
IBD 109
Ibef 116
IBGC 116
Ibri 116
Iedi 116
In vitro evaluation 55, 83
Index

Bovespa 6
IBrX100 46, 67
ISE 46
itag 46
MSCI 46, 67
MSCI Brasil 46, 67
MSCI Emerging Markets Latin
America 46, 67

Industrial Development Studies

Institute. See Iedi 
Industrial Policy 86
Industrial waste 96
Information Technology 71, 75
Inmetro 83
Innovation index 54
Inpi 46, 56
Instituto Akatu 116
Instituto Biodinâmico. See IBD 
Instituto Brasileiro de Controle do

Câncer (SP) 111

Instituto Maranhense de Oncologia

Aldenora Belo (MA) 111

Instituto Nacional da Propriedade

Industrial. See Inpi 

Instituto Nacional de Câncer (RJ) 111
Instituto Nacional de Metrologia. See

Inmetro

Inta 116
Interbank Deposit Certificate.

See CDI
Interests 68
International Trademark Association.

See Inta

Internationalization 46, 56, 59, 66
Internet 57, 83
Investiment 6, 39, 51, 52, 54,

62, 75, 107

Investiment in Corporate

Responsability 108

Investment Matrix in Corporative

Responsability 51

Investor 6, 68
Investors Relationship 68
IPO 66
Itapecerica da Serra (SP) 40, 86, 90

J
Jambu 7, 46, 54, 109
Jordanésia (SP) 112

K
Kyoto Protocol 95

L
Labels 84

Labor Code (Consolidação das Leis

do Trabalho) 106

Labor safety 105
Latin America 41
Latin America Businessmen Council

114
LCA 96
Lectures in the Corporate

Responsibility area held in 2005 114

Letter of Relationship Principles 81
Letters of Principles of Ethos Institute

of Companies and Social
Responsibility 85

Life Cycle Analysis (methodology).

See LCA

Life Cycle Management, LCM 114
Line 0800 Talk to Natura 86
LOA 110
Lobbying 85
Logístics 40, 74, 85
Long-term Interest Rate 74
Long-term Assets 120

M
Macela 109
Maison Natura Paris 6, 46, 54
Make-up 40
Mamãe e Bebê 43, 57
Management systems 70, 80
Marketing 75, 84
Mata Atlântica 91
Mata Nativa NGO 109, 110
Materials 95
Matias Barbosa (MG) 41
MBC 116
Merchandising 72
Mexico 6, 41, 46, 73, 80, 81
Millennium Goals 98
Ministério do Meio Ambiente 46, 114
Morgan Stanley Composite Index. See

Índice MSCI

Movimento Brasil Competitivo.

See MBC

Movimento Natura 82, 97, 103
Municipal Government 77

N
National Health Surveillance Agency.

See Anvisa

Natura Cajamar 110
Natura Customer Service 84, 85
Natura Environmental Management

System 71

Natura Itapecerica da Serra 111
Natura Mov (publication) 73
Natura Mov 57
Natura Support Center. See CAN
Natura’s by-laws 68
NBR ISO 14001 71, 77
NBR ISO 9001 46, 77
Neighboring Communities 86, 109
Net amount 68
Net income 6, 50, 68, 122
Notes to the Financial Statements 125
Novo Mercado at São Paulo’s Stock

Exchange 41

Novos Olhares – Oficinas de

Automaquiagem 111

O
Oficina Municipal 114
Ombusman 81
Operating Income 122

Oral hygiene 43
Organisational stakeholder 80
Organizational Satisfaction Survey 47
Outsourcing 71
P
Perfume and Beauty Products Industry
Union in the State of São Paulo. See
Sipatesp

Permanent assets 120
Personnel 6, 41, 47, 53, 66, 72, 81-82,

100, 105, 107

Peru 7, 41, 46, 77, 80, 81
Physical Medium 91
Pinheiro Neto Advogados 114
Pitanga 55
Pluriannual Planning 110
Portuguese Language Corporate
Communication Association.
See Acelp

Postcareer activities 107
Postconsumption waste 96
Priprioca 55
Prizes 56, 117
Aberje 117
Abrasca 117
Annual Report 117
Social Report 117
Good Corporative Citizenship 117
Bramex 117
Modern Customer of Excellency in
Services 117
Eco-Amcham 118
Children-friendly Company 119
Civically Responsible Company 119
Best companies 117
The Most Highly Regarded
Companies in Brazil, 117
Executive of Value 118
FGV Business Excellence Award
118
Business Leaders Forum 117
IR Magazine Brazil Awards 117
Most valuable brands in Brazil 117
Marcas que Mais Respeitam o
Consumidor, As 117
Best Place for Women to Work 81
Best Companies to Work in Latin
America 117
Best Places to Work in 
Argentina 117
Best Place to Work 117
Environmental Merit 118
Renato Castelo Branco Social
Responsibility 118
AACD Partnership Company 
Seal 119
Transparency Trophy – Anefac-
Fipecafi-Serasa Award 118
Valor 1000 118
Valor Social 118
Product Safety 55, 87
Product Safety Committee 55, 71, 83, 87
Production 6, 40, 47, 75
Production planning 75
Productivity 39
Products Safety Policy 71, 83
Programs 

1,000 Women for the Nobel Peace
Prize 98
Agenda 21 Cajamar 98
Support Centers 107
Building the Future 106
Crer para Ver 98, 104
Crer para Ver – Young and Adult
Education Campaign 109
Natural resources certification 109
Sustainable Development of
Supplier Communities 109
Executive Education 106
Trainees 59
Volunteering Promotion 111
Corporate Education 103
Agricultural management 91

140 Annual Report Natura 2005

2005 Annual Report Natura 141

Forest management not based on
wood production 91
Natura Campus 55
Natura Education 109
Natura Matched Savings 107
Quase Acidente 105
TPM2 105

Projects

Agente Jovem 111
Biodiversidade Brasil 73
Caapiá do Rio de Janeiro (RJ) 104
Chapada (BA) 104
Cinema e Vídeo Brasileiro nas
Escolas (SP) 104
Compartilhando Experiências 
(SP) 104
Comunidade Ativa 110
Educadores de EJA em Ação 
(SP) 104
Em Cada Saber um Jeito de Ser
(BA) 104
Escolas indígenas da floresta 
(AC) 104
Janelas Cruzadas (RJ) 104
Juventude do Futuro 111
1,000 Women for the Nobel Peace
Prize 73
Natura Musical 73
Roda Gaúcha (RS) 104
Visita à Natura 110, 111
0800 – Cajamar 111
0800 – Potuverá 111

Public education 87

Q
Quality of life 51, 107
Quality of relations 81

R
Reason for being (document) 81
Reduction, refinement and
replacement. See 3R

Refill 6, 46
Regional Development 86
Relationship programs 72
Reliability 85

Representation in professional

organizations 115
Research 6, 40, 47, 84
Research and Development 38-39, 40,

54, 62, 71, 74, 75

Returns 39
Reused water 50
Risks 70
Risks impact 70
Risks management 70
Risks Management Committee 66, 70
Roadshows 68

S
Sales channel 75
Sales promoters 111
São Paulo Institute Against 

Violence 116

São Paulo Stock Exchange. See

Bovespa

Satisfaction research 84
Secondary brand 56
Secretary of Environment of the State

of São Paulo 114
Security Strategy 83
Self make-up 111
Shareholder Structure 68
Shareholders 6, 7, 68
Shareholders' Equity 121
Sipatesp 116
Social and environmental indicators 48
Social and environmental 

performance 39

Social capital 68
Social environmental responsible

management 41
Social impact 80, 89
Social indicators 80
Social Responsability 80, 81
Solar protection 40, 43

SOS Mata Atlântica 110, 116
Spilanthes oleracea. See Jambu
Spilol 46, 54
Spring (software) 110
Stakeholder Council 80
Statements of Changes in Financial

Position 124

Statements of Changes in
Shareholders' Equity 123
Statements of Income 122
Stocks 6, 39, 46, 68
Studies and Projects Funding Agency.

See Finep

Superior School of Advertising and

Marketing, ESPM 114
Suppliers 7, 53, 85, 102
Supplier Communities 47, 60, 85, 109
Suppliers satisfaction 85
Support to Cajamar Local 

Projects 110

Sustainability 38, 47, 67, 74, 80
Sustainability Committee 98
Sustainable Agriculture Network 109
Sustainable Development 41, 51, 71,

80, 109

T
Technology 7, 46
The Federation of Commercial and

Services Association of the state of
Rio Grande do Sul, Federasul 114

Third line of separation 75
Toll Free Line 83
Total Performance Management 105
Total productivity management 75
Toxicological analysis 71
TPM System 75
Training 99, 107
Transparency 73, 80, 83, 86
Tripartite Working Group 109

U
Uberlândia (MG) 41
Unemployment insurance 107
União e Solidariedade das

Cooperativas e Empreendimentos
de Economia Social do Brasil. See
Unisol Brasil

União Educacional Minas Gerais 114
Uniethos 116
Unisol Brasil 110
Universidade Estadual Paulista de

Sorocaba 114

Universal Declaration of Human

Rights 98

University of São Paulo

Communications and Arts School 114

Upper Tietê Hydrographic Basin 115

V
Valor Sostenible (ma) 114
Values 6, 7, 41, 71, 72, 81, 85
Vegetable raw materials 109
Vertical warehouse 75
Vision 3
Vitrine (magazine) 73

W
Waste 50, 96
Water 93-94
Water consumption 50, 93
Water recycling 93
Working capital 74
Workplace 81
World Federation of Direct Selling

Associations 84, 116

World Wildlife Foundation-Brazil 116

Y
Young Attorney Commission, 114
Youth and Adults Education. See EJA 

Global Reporting Initiative Index 

As it is fully adopting the guidelines of the Global Reporting Initiative, GRI, Natura is including the index in the 2005
Annual Report, in accordance with the recommendations of that organization.The objective of the index, in addition to
making it easier to reference the information and indicators, is to evaluate the level of adherence of the company to the
GRI guidelines. Further information on the GRI model can be obtained from the www.globalreporting.org website.

Indicator Chapter

EC1
EC2
EC3
EC4
EC5
EC6
EC7
EC8
EC9
EC10
EC12
EC13

EN1
EN2
EN3
EN4
EN5
EN6
EN7
EN8
EN9
EN10
EN11
EN12
EN13
EN14
EN15
EN16
EN17
EN19
EN20
EN21
EN22
EN23
EN24
EN25
EN26
EN27
EN28
EN29
EN30
EN32
EN33
EN34
EN35

Economic indicators
Economic indicators
Economic indicators
Quality of relations
Social indicators
Economic indicators
Economic indicators
Economic indicators
Economic indicators
Economic indicators 
Economic indicators
Social indicators

Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Environmental indicators
Quality of relations
Environmental indicators
Economic indicators

Page

89
89
89
86
89, 107
89
89
89
90
90
90
99

95
95
94
94
93
91
91
95
95
95
96
93
96
96
97
90
94
95
93
93
93
91
91
92
92, 93
93
93
91
95
94
85
95
90

Indicator Chapter

LA1
LA2
LA3
LA4
LA5
LA6
LA7
LA8
LA9
LA10
LA11
LA12
LA13
LA15
LA16
LA17

HR1
HR2
HR3
HR4
HR5
HR6
HR7
HR8
HR10
HR11
HR12

SO1
SO2
SO3
SO4
SO6
SO7
SO8

PR1
PR2
PR3
PR4
PR5
PR6
PR7
PR8
PR9
PR10
PR11

Social indicators
Social indicators
Social indicators
Quality of relations
Social indicators
Social indicators
Social indicators
Social indicators
Social indicators
Social indicators
Social indicators
Social indicators
Quality of relations
Social indicators
Social indicators
Social indicators

Social indicators
Social indicators
Social indicators
Social indicators
Quality of relations
Quality of relations
Social indicators
Social indicators
Quality of relations
Social indicators
Social indicators

Quality of relations
Quality of relations
Quality of relations
Main texts
Quality of relations
Quality of relations
Quality of relations

Quality of relations
Quality of relations
Quality of relations
Quality of relations
Quality of relations
Quality of relations
Quality of relations
Quality of relations
Quality of relations
Quality of relations
Quality of relations

Indicators not included in this report: EC11, EN18, EN31, LA14, HR9, HR13, HR14 and SO5

Page

98
98
102
81, 82
105
105
106
102
107
99
100
105
82
106
106
103

105
102
102
99
81, 82, 102
102
102
99, 102
81, 82
102
102

85, 86
86
86
56
87
82
84

83, 87
83
84
84
84
82, 84
84
83, 84
84
84
84

142 Annual Report Natura 2005

2005 Annual Report Natura 143

credits

Editorial Council: Antonio Luiz da Cunha Seabra, Guilherme Peirão Leal, Pedro Luiz Barreiros
Passos, Alessandro Giuseppe Carlucci, José David Vilela Uba and Rodolfo Witzig Guttilla

Edition and Coordination: José David Vilela Uba, Executive Vice-President, Finance 
and Information, and Rodolfo Witzig Guttilla, Director, Corporate Affairs and 
Government Relations

Editorial Coordination: Carmen Nascimento, Corporate Communication Department

Copy: Ana Augusta Rocha, Antonio Felix, Carmen Nascimento, Célia Cassis,
José Paulo Kupfer, Renato Modernell and Sonia Dias
Survey, Determination of Indicators and Support for the Identification of Content:
Nelmara Arbex, Corporate Responsibility Department

English Version: Eliana Bryant

English Proofreading: Regina Stocklen and Regina Berlim

Art Director and Graphic Design: Wilson Spinardi Júnior, Modernsign Design e Inovação 

Image Director: Rafic Farah

Art Assistants: Edna Junko Yokota, José Carlos Gonsalves Correa Júnior, Rogério de Stacchini
Trezza, Modernsign Design e Inovação 

Ilustrations: Modernsign Design e Inovação over Joana Lira designs

Printing: Litokromia

Natura’s  Team  Responsible  for  the  Determination  and  Provision  of  Indicators  and
Information  in  this  Report: Alan  Nascimento, Alejandra  Ramos, Alejandro  Diaz, Alexandre
Zaparoli, Aline de Oliveira, Ana Luiza Nossar, Andrea Vernacci, André Battaglia, Angel Medeiros,
Antonio Rigolo, Antonio Siqueira, Áureo de Almeida, Camila Fornazari, Camila Souto, Carlos
Witte, Carmen Nascimento, Carolina Pulizzi, Claudia Falcão, Cláudio Souza, Claudio Eschecolla,
Clayton  Pedro, Cristiane  Samarra, Cristiane Vieira, Cristiane  de  Moraes, Cristina  Liberado,
Damian  Puerto, Daniel  Gonzaga, David  Guzman, David  Uba, Denise Asnis, Ednalva  Moreira,
Eduardo Costa, Eduardo Luppi, Eduardo Zornoff, Elaine Lemes, Eliane Munford, Eliane Anjos,
Elizabete Vicentini, Felipe Dias, Felipe Maranzato, Fernando Oliveira, Filipe Moura, Flavia Motta,
Frederico Bandini, Georgia Bernardes, Gisela Bartolomé, Gladys Morales, Gloria López, Hélio
Novaes, Hélio Ribeiro, Helmut Bossert, Ira Finkelstein, Isabel Ferreira, Itamar Correa da Silva,
Janice Casara, Jean Gesztesi, Jelena Nadinic, Jorge Casmerides, Karen Cavalcanti, Karina Aguilar,
Karine  Boselli, Laura  Gambeta, Leandro  Machado, Lidia  Pinto, Lourdes  Rodriguez, Luciana
Magalhães, Luciano Saporito, Lucilene Prado, Luiz Gomes, Maíra Vasconcellos, Marcel Szajubok,
Marcelo Judzik, Marcos Bianchi, Marcos Egydio Martins, Marcos Josmar, Maria Amélia de Moraes,
Mario  de  Oliveira, Moacir  Salzstein  Mônica  Gregori, Natali  Lima, Nelmara  Arbex, Nivaldo
Pizzinato, Olívia Ortiz, Patrícia Pessoa, Patrícia Peters, Patrícia Queijo, Paula Noschese, Paulo Lalli,
Plínio  Yasbek, Renata  Paioli, Regina  Rodrigues, Renata  Sbardelini, Renzo  Higginio  Sanchez,
Ricardo Capella, Ricardo Dessen, Ricardo Martello, Roberto Zardo, Rodolfo Guttilla, Rodrigo
Roux, Romy  Romero, Rosangela  Brandão, Rosimara  Lopes, Sandra  Matsumoto, Sebastião
Sampaio Alves, Sérgio Delarcina, Simoni Chitarra, Sônia Tuccori, Sophia Ribeiro, Susy Yoshimura,
Wilson Ergonomista

Photography: Cover  and  Fold:
J. R. Duran; Pages  2  and  3: Arnaldo  Pappalardo; Pages  4 
and 5: Willy Biondani and Arnaldo Pappalardo; Pages 6 and 7: J. R. Duran; Page 8: J. R. Duran;
Pages  9  and  10: Thelma Vilas  Boas; Pages  11  to  15: Rafic  Farah  and Wilson  Spinardi  Junior;
Pages 16 and 17: Rafic Farah; Pages 18 and 19: Wilson Spinardi Junior; Page 20: Rafic Farah;
Page  21: Rafic  Farah  and Wilson  Spinardi  Junior; Page  22: Rafic  Farah; Page  23: J. R. Duran;
Page  24: Rafic  Farah; Pages  25  to  32: J. R. Duran; Pages  33  to  35: Wilson  Spinardi  Junior;
Pages 36 and 37: Rafic Farah; Pages 38 to 40: Wilson Spinardi Junior; Page 41: Danilo Borges;
Page 42: J. R. Duran; Pages 44 to 46: J. R. Duran; Page 47: Rafael Quintino; Page 48: J. R. Duran;
Page 49: Danilo Borges; Page 54: Wilson Spinardi Junior; Page 55: Danilo Borges; Page 58: J. R.
Duran; Page  63: Willy  Biondani  and  Arnaldo  Pappalardo; Page  66: Wilson  Spinardi  Junior;
Page 67: Danilo Borges; Pages 66 and 67 internal: Arnaldo Pappalardo (presidents) and Marcos
Vilas Boas; Page 69: Willy Biondani and Arnaldo Pappalardo; Page 70: a) Thelma Vilas Boas;
b)  Wilson  Spinardi  Junior ; Page  71: Rafael  Quintino; Page  72: Thelma  Vilas  Boas;
Pages 73 and 74: Danilo Borges; Page 75: Willy Biondani and Arnaldo Pappalardo; Page 76: Rafic
Farah; Pages 78 and 79: Arnaldo Pappalardo.

THE USE OF MORGAN STANLEY CAPITAL INTERNATIONAL INC.'S ("MSCI") TRADEMARKS AND INDEX NAMES DOES NOT CONSTITUTE A SPONSORSHIP, ENDORSEMENT
OR PROMOTION BY MSCI, ANY OF ITS AFFILIATES, ANY OF ITS INFORMATION PROVIDERS OR ANY OTHER THIRD PARTY INVOLVED IN, OR RELATED TO, COMPILING,
COMPUTING OR CREATING ANY MSCI INDEX.  THE MSCI INDEXES ARE THE EXCLUSIVE PROPERTY OF MSCI.  MSCI AND THE MSCI INDEX NAMES ARE TRADEMARKS OF
MSCI OR ITS AFFILIATES AND HAVE BEEN LICENSED FOR USE FOR CERTAIN PURPOSES BY NATURA.

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and  120  g/sq. m  recycled  paper  for  the  pages. This  publication  is  made  up  of  8,000  issues 
in Portuguese, 3,000 in English and 3,000 in Spanish.

Natura Brasil
Natura Cosméticos S.A.
Rod. Régis Bittencourt, km 293 - s/nº
CEP 06882 700 - Itapecerica da Serra - SP
Tel. (55 11) 4147 8300
Fax (55 11) 4147 8636
Indústria e Comércio 
de Cosméticos Natura Ltda.
Rod. Anhanguera, km 30,5 - s/nº
CEP 07750 000 - Cajamar - SP
Tel. (55 11) 4446 2000
Fax (55 11) 4446 2093
Centro de Distribuição - Matias Barbosa
Rodovia BR 040, km 800, Lote 5 
Bairro Empresarial Parque Sul
CEP 36120 000 - Matias Barbosa - MG
Tel./Fax (55 32) 3273 2766
Centro de Distribuição - Uberlândia
Rua Ignês Favato, 301, Distrito Industrial
CEP 38402 340 - Uberlândia - MG 
Tel. (55 34) 3222 8202
Fax (55 34) 3232 2126

Natura Argentina
Av. del Libertador, 1295 - 1º piso
Vicente López (1638)
Capital Federal - Argentina
Tel. (54 11) 4837 6100
Fax (54 11) 4837 6005

Natura Chile
Ricardo Lyon, 222 of 201
Providencia - Santiago - Chile
Tel. (56 2) 620 9200
Fax (56 2) 620 9230

Natura Mexico
Homero 823
Col. Polanco - CP 11550
Del. Miguel Hidalgo
Distrito Federal - Mexico
Tel.: (52 55) 5250 9030
Fax: (52 55) 5203 3701

Natura Peru
Av. Del Ejército, 801
Miraflores - Lima 18 - Peru
Tel. (511) 440 1362
Fax (511) 440 1362 ex. 275

Natura Europa
2, carrefour de La Croix-Rouge
Saint Germain de Prés 
75006 - Paris - France 
Tel. 33 (0) 1 42 22 12 59
Fax 33 (0) 1 45 48 45 54

Natura Brasil
Natura Cosméticos S.A.
Rod. Régis Bittencourt, km 293 - s/nº
CEP 06882 700 - Itapecerica da Serra - SP
Tel. (55 11) 4147 8300
Fax (55 11) 4147 8636
Indústria e Comércio 
de Cosméticos Natura Ltda.
Rod. Anhanguera, km 30,5 - s/nº
CEP 07750 000 - Cajamar - SP
Tel. (55 11) 4446 2000
Fax (55 11) 4446 2093
Centro de Distribuição - Matias Barbosa
Rodovia BR 040, km 800, Lote 5 
Bairro Empresarial Parque Sul
CEP 36120 000 - Matias Barbosa - MG
Tel./Fax (55 32) 3273 2766
Centro de Distribuição - Uberlândia
Rua Ignês Favato, 301, Distrito Industrial
CEP 38402 340 - Uberlândia - MG 
Tel. (55 34) 3222 8202
Fax (55 34) 3232 2126

Natura Argentina
Av. del Libertador, 1295 - 1º piso
Vicente López (1638)
Capital Federal - Argentina
Tel. (54 11) 4837 6100
Fax (54 11) 4837 6005

Natura Chile
Ricardo Lyon, 222 of 201
Providencia - Santiago - Chile
Tel. (56 2) 620 9200
Fax (56 2) 620 9230

Natura Mexico
Homero 823
Col. Polanco - CP 11550
Del. Miguel Hidalgo
Distrito Federal - Mexico
Tel.: (52 55) 5250 9030
Fax: (52 55) 5203 3701

Natura Peru
Av. Del Ejército, 801
Miraflores - Lima 18 - Peru
Tel. (511) 440 1362
Fax (511) 440 1362 ex. 275

Natura Europa
2, carrefour de La Croix-Rouge
Saint Germain de Prés 
75006 - Paris - France 
Tel. 33 (0) 1 42 22 12 59
Fax 33 (0) 1 45 48 45 54

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