111 N. Washington Street / P.O. Box 23900 / Green Bay, WI 54305 -3900
920-430-1400 / 1-800-369-0226
www.n icoletba nk.com
Statements made in this Annual Report which are not purely historical are forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. This includes any statements regarding
management’s plans, objectives, or goals for future operations, products or services, and forecasts of its revenues, earnings, or other measures of performance. Such forward-looking statements may be identified by the
use of words such as “believe,” “expect,” “anticipate,” “intend,” “target,” “estimate,” “continue,” “positions,” “prospects,” “potential,” “plan,” “outlook,” “would”, “should,” “could,” “will,” “may,” or similar expressions.
Forward-looking statements speak only as of the date they are made and Nicolet Bankshares, Inc. (“Nicolet”) has no duty to update forward-looking statements. Forward-looking statements are based on current
management expectations and, by their nature, are subject to risks and uncertainties. Actual results may differ materially from those contained in the forward-looking statements. Factors which may cause actual results
to differ materially from those contained in such forward-looking statements include those identified in the Nicolet’s most recent Form 10-K and subsequent SEC filings.
Forward-looking Statements
2 0 1 5 A N N U A L R E P O R T
In 2015, the Nicolet National Foundation was proud to host
our annual golf outing to benefit Willow Tree Cornerstone
Child Advocacy Center in Green Bay.
Willow Tree provides assistance for child abuse victims
and their families. Each pinwheel represents a child who was
served there. The visual image of the blue pinwheels against
the green grass was a stunning and humbling reminder of what
great work Willow Tree does for our communities.
It is a pleasure to partner with great organizations like Willow Tree
to help make our communities a better place.
15 years ago...
after moving out of Mike’s basement,
Nicolet National Bank’s first office
was located in the Historic Bellin Building.
This picture was taken where our first office
used to be. Today, it is the Black and Tan Lounge.
While much has changed in 15 years, our commitment
to serve our customers, the communities and
our employees remains the same.
Thank you for your
continued support.
3
Dear Shareholders,
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year.
Book value per common share was $23.42 at year-end 2015, up 10% over last year end.
Our core asset quality measures were at historically strong levels, resulting in a lower
2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million
(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of
2015 was a very busy and successful year. With strong financial performance and quality
assets) at December 31, 2014. Our results reflect the strength of our customer relationships
management of our balance sheet and capital in 2015, we solidified our position as a
and the success of our strategic moves in recent years.
strategic leader in Wisconsin banking. We also have become adept at consolidation as
we have completed three acquisitions from 2010 through 2013. As we write this letter,
As part of our active capital management this year, we sold two outlying branches in
we are in the middle of two merger transactions; by the time you read this, both will have
August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of
closed. In all the excitement of mergers, it is critical to run a really sound, profitable and
2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then
growing core banking franchise. We also have to be very clear about what we are doing,
outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1
why and the outcomes we expect. There is a lot of math involved in banking and even more
capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404
in bank mergers. Amidst all the math, we have to stay focused on what our company does
common shares at a weighted average per share price of $28.35 including commissions.
for customers, the community and shareholders.
We have always been a high growth story, but we do not grow for the sake of growth.
share price of 27% during 2015 (from $25 to $31.79 at year end 2015).
We are building out a financial services company that has the capital strength, profitability,
The following chart reflects our long term stock price performance
product offerings, understanding and presence to endure. We will not lose sight of the
against the SNL bank index and the S&P over the past five years. This
fact that all of our strategies depend on really making a difference to the people and
relative performance is not driven by clever financial engineering. It is
places we serve. This year’s letter will address 2015 results, offer our perspective on the
driven by commitment to our core values, as well as our understanding
regional economic climate and the banking industry within it. Most importantly, we will
of and belief in the people we work with, live with and serve.
A benefit of a very strong year was a continued sharp rise in our
push more deeply into the motivating purposes of our two recent transactions.
We remain in a season of extraordinary opportunity for regional consolidation of a rapidly
changing and stressed banking industry. Seizing on such opportunity, we announced our
agreement to merge with Baylake Corp. in September 2015. And in January 2016 we
announced the integration of a select group of financial advisors from Navigator Planning
Group in order to accelerate the growth of our wealth management business. While it
encourages industry consolidation, the current economic condition also challenges the
ability to make a sound return on the core banking business. Even so, we exceeded our
expectations for profitability and quality in 2015.
2015 Results
Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred
stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on
average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.
5
Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were
Building the Base
held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services,
Nicolet started as a very high growth, business oriented bank with a single location in
Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.
downtown Green Bay. Our main strategy was to gather veteran commercial bankers who
At year-end 2015, we had 4.2 million outstanding shares of common stock held by
had earned the respect and loyalty of people who run businesses. Along the way we
approximately 600 shareholders, most of whom are long-term investors, and the core of
attracted a number of veteran bankers from different organizations who were motivated
those shares are held by founding investors, employees and current or former board
by a desire to return to the foundational discipline of understanding and meeting
members. In April 2016 the current Baylake shareholders become Nicolet shareholders
customer needs. For reasons that defy understanding and explanation, this customer-
in our merger of equals. Those new shareholders will own 50% of the combined voting
focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew
shares. We want to take the opportunity to express to our newer shareholders who we
the changing culture of banking was not connecting with customers and that the best
are and how we think. Reflecting first on where we have been will provide insight into
bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007,
the current position of the company and the way we approach the future, especially as
our commercial lending strategy had propelled our growth to $700 million in assets with
a steward of the investment you have in Nicolet.
an estimated 25% market share of owner managed business in the Green Bay area at
that time. In our early years we used a lot of wholesale funds, as our local loan growth
exceeded our ability to grow local deposits. To accelerate our deposit growth, we began
investing in branches (nearly one per year) and in retail products. We also entered the
wealth management business in 2001, to serve the needs of our growing customer base.
So in this early growth phase, with our strong commercial business and growing retail
and wealth management businesses, we were profitable and we had resilient asset
quality. But clearly, our strategic imperative was growth.
The Great Recession
In 2007 the banking industry and the economy in general stood on the edge of a major
financial crisis rooted in the banking industry’s loss of its ethical bearings, which was
further aggravated by federal policies that stimulated irresponsible lending. Beginning in
2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each
year, which was still strong but well below our historical growth rate. It would not be
accurate to say that we clearly foresaw the coming collapse. It would be accurate to say
that the prevailing competitive environment did not make sense to us. We saw lending
happening at rates and terms that we did not think made sense for our shareholders. We
just knew that wasn’t sustainable. With the support of a board that owned a high
percentage of our stock, we simply accepted a much lower rate of loan growth than we
had budgeted for, and we focused on deposit growth and on maturing our profitability.
As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t
be good for shareholders and what is stupid for shareholders can’t be good for custom-
ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what
The Nicolet Story
The Nicolet story is best understood in three phases—Building the Base, the Great
banking should be.” This confidence that good business must be fair for shareholders,
Recession and Leading Consolidation.
customers and employees is foundational to who we are and drives our decision-making,
and as a result has supported much of our
success. This notion of economic fairness
runs contrary to the national economic
climate, but it remains a deeply rooted
part of culture in the northeastern and
north central Wisconsin markets we
serve—and is deeply rooted in Nicolet.
we see nationally has its local effects. The economic health of our customer base is as
strong as it has ever been because that is what happens in a well-run bank. We can and
we do work at reaching the lower income parts of our community, but we cannot really
build a business banking only the unbankable. Banking is a frequent target of current
political rhetoric. Recently there was a debate in Milwaukee between two Presidential
candidates. After two hours one could summarize this event as a heated exercise in asserting
who hates banks more and who will do more to punish bankers.
By early 2008, we knew our industry was in a major
Here is the key to understanding the pressure on community banks. There are 240
crisis that would adversely affect us and our customers.
independent banks in Wisconsin. Most of the communities they serve are aging and have
Being a commercial bank, we could see by the second
flat or declining population. The entrepreneurial business climate in our markets is not
half of 2008 our customers experiencing collapsing
flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are
sales volume by around 25%. While we knew that we
not spawning new small businesses at the rate we once were. Bankers running community
would have loan problems, we knew our customer base
banks are also aging and there is fatigue for many who have just come through a
would be resilient if we helped them face their
harrowing industry crisis where they saw many of their peer banks fail and bankers they
problems and if we faced ours. During 2008 we acted
know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend
aggressively to strengthen our capital, build our liquidity and deal with our emerging
aggressively, as well as the failure of the industry to live up to its ethical responsibilities.
problem loans. We also decided that there would be an extraordinary opportunity for
There are many fine banks run by upstanding people, but the industry has become the
strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital
target of a massive effort to regulate all financial institutions as if they had caused a crisis
and regulatory credibility, there would be a great need and opportunity to lead the
that largely originated in the large banks, unregulated mortgage houses and in the federal
consolidation of a deeply distressed Wisconsin banking industry.
government itself. This has raised the cost of operation and created real risk for the people
Leading Consolidation
who own, run and govern banks. The use of personal judgment in lending is critically
needed, but increasingly discouraged based on the idea that if a banker acts outside of
It is impossible to formulate a coherent strategy without a clear understanding of the
“the standard” based upon knowledge of, trust for and experience with a particular
economic, social and political environment in which we operate. There is not much we
customer, then that is unfair to people that the banker has neither knowledge of nor
can do to alter these macro trends. What we can do is understand what the trends mean
experience with. In other words this regulatory overlay promotes a standardized, boilerplate
for our company, the companies we bank, our region and our communities. Traditional
model which by design supplants the customer intimacy and flexibility that are the principle
economic measures such as unemployment, inflation, corporate earnings and the stock
competitive advantages of a good community bank.
market would indicate that the economy is largely recovered from the Great Recession.
Other measures provide insight into why the political and economic climate remains
Most of the banks that didn’t fail during the crisis are now profitable and have strong
disturbingly chaotic. The labor force participation rate is at its lowest level in decades.
capital. The vast majority of community banks are very interest rate spread dependent.
Politicians talk about creating jobs; business owners talk privately about not being able to
That means they make most of their money on the difference between their loan rates
find people who can and will fill the jobs they have. Politicians speak of the concentration
earned and their deposit rates paid. They don’t have the proportion of fee revenue sources
of wealth in the top 1% of the population and loss of hope among poor. The political
that larger banks have. Federal policy has held interest rates at near zero for over seven
climate is characterized by deep anger and division. I wish that I could write that this
years in an effort to stimulate the borrowing they believe causes economic growth.
sense of alienation seen across the political spectrum were without foundation.
As economists point out, setting rates so low effectively taxes savers to subsidize
Wisconsin has historically been a pretty cohesive place, but the disintegration of culture
borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.
There is apparently no rate low enough to cause our customers to borrow money they
eight Nicolet directors to govern the combined company. This is a very challenging
don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads,
and emotional process. So why is this happening?
causing bank earnings to flatten and decline. For years banks have been hoping and
expecting that economic recovery would cause rates and lending spreads to rise. News
This is happening because both boards understand each other, the challenges in the
of slowing growth in China and negative interest rates in Europe are causing the Fed to
industry and the extraordinary financial and strategic opportunities in bringing the two
have second thoughts about letting rates rise. It is not prudent for banks to only count
organizations together. Both boards believe we are stronger together than we can be
on higher lending spreads to restore earnings.
individually. This combination has very compelling economics rooted in greater
efficiency and greater size. Efficiency is the tough part because it really means eliminating
Community banks have largely recovered, but have a totally different attitude about the
unnecessary positions. As we have worked our way through the difficult decisions, we
risks and returns in the business they grew up in. Bank stock values have recovered very
have found that the job market is very strong for qualified people, but it still means some
nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market.
people leave at a time they didn’t chose. Both boards focused on the strong economics
The investment markets accurately perceive banking to be a mature industry with
of the combination and insisted that management face the hard decisions about people
softening earnings, much higher regulatory costs and higher capital requirements.
thoughtfully and generously. At one critical juncture in the negotiations as we struggled
When we attend bank strategy conferences, the presentations and the private
with personnel questions, one of the directors looked square at management of both
conversations are all about the need to grow in order to gain efficiency or else sell.
companies and said, “If this deal doesn’t come together, you had better have a very
Many banks are talking about being a buyer, but lack a real understanding of how
good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic
difficult it is to garner the talent, the capital and regulatory credibility to be a successful
impact the combination has on profitability, share value, capital strength and the ability
acquirer. This difficult environment represents an extraordinary opportunity for
of the combined company to serve its core markets for the long term.
profitable consolidation.
In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked
material market presence in Brown and Kewaunee counties as well. The company has served
closely at six troubled banks that we expected might fail. In April 2013 we acquired
Door County for over 140 years earning over 62% deposit market share. That represents
Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of
an extraordinary amount of trust that the people in Door County have placed in one
the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw
institution. All directors are well aware of the responsibility that comes with this community
the opportunity to recover share value more rapidly by accepting Nicolet common stock.
trust. All of the branches in Door County are staying open, and we expect to build on
Since that merger was announced in November 2012, former Mid-Wisconsin shareholders
Baylake’s legacy of community support and engagement. The decision to combine under
have seen their Nicolet stock value more than triple. Mergers are often discussed with
the Nicolet name was difficult but well thought out. The directors of both companies
the military language of conquest. We approach mergers the way we approach customer
decided that it is critical to run one integrated bank. The Baylake name has real meaning
relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in
and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.
places where we can make a real difference for the customers and communities and we
We decided that Nicolet better fit our broader geography and strategic growth goals.
Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a
will not side step the difficult decisions.
We intend to honor the Baylake legacy through careful attention to all our communities.
We will be particularly aware of the legacy of trust between this bank and the people of
The Baylake and Nicolet Merger
Door County.
Many people believe “merger” is just a more polite term than “acquisition” and many times
it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination
When the Baylake merger was announced, we said we expected to achieve over $7 million
is as close to a true merger as I have seen. At consummation, each shareholder group
of pre-tax cost savings through combination. We will achieve that goal. While we do not
will own 50% of the combined entity and eight former Baylake directors will be joining
make public earnings projections, improved share values have materialized for banks with
additional scale that can execute with efficiency. The Nicolet/Baylake organization
together will have stronger earnings and capital and will be in a great position to continue
building the leading community bank in the State of Wisconsin.
In January we announced the integration of a select group of financial advisors of Navigator
Planning Group and the purchase of their respective books of business, as well as their
operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm
based in Green Bay. We have had long standing personal and professional relationships
with the Madson family. This move will accelerate the growth of our wealth management
business, which is already substantial and profitable. We have been looking for ways to
grow and gain market share. Navigator brings an existing profitable revenue stream and
above all the right people to build on what we have.
To our original Nicolet shareholders, we are very grateful for getting us going and
sustaining us through the Great Recession. To the shareholders who joined us through
the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your
communities and increase your share price. I hope you are pleased with the results. To the
Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year.
Book value per common share was $23.42 at year-end 2015, up 10% over last year end.
Our core asset quality measures were at historically strong levels, resulting in a lower
2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million
(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of
Dear Shareholders,
2015 was a very busy and successful year. With strong financial performance and quality
assets) at December 31, 2014. Our results reflect the strength of our customer relationships
management of our balance sheet and capital in 2015, we solidified our position as a
and the success of our strategic moves in recent years.
strategic leader in Wisconsin banking. We also have become adept at consolidation as
we have completed three acquisitions from 2010 through 2013. As we write this letter,
As part of our active capital management this year, we sold two outlying branches in
we are in the middle of two merger transactions; by the time you read this, both will have
August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of
closed. In all the excitement of mergers, it is critical to run a really sound, profitable and
2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then
growing core banking franchise. We also have to be very clear about what we are doing,
outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1
why and the outcomes we expect. There is a lot of math involved in banking and even more
capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404
in bank mergers. Amidst all the math, we have to stay focused on what our company does
common shares at a weighted average per share price of $28.35 including commissions.
for customers, the community and shareholders.
We have always been a high growth story, but we do not grow for the sake of growth.
share price of 27% during 2015 (from $25 to $31.79 at year end 2015).
We are building out a financial services company that has the capital strength, profitability,
The following chart reflects our long term stock price performance
product offerings, understanding and presence to endure. We will not lose sight of the
against the SNL bank index and the S&P over the past five years. This
fact that all of our strategies depend on really making a difference to the people and
relative performance is not driven by clever financial engineering. It is
places we serve. This year’s letter will address 2015 results, offer our perspective on the
driven by commitment to our core values, as well as our understanding
regional economic climate and the banking industry within it. Most importantly, we will
of and belief in the people we work with, live with and serve.
A benefit of a very strong year was a continued sharp rise in our
push more deeply into the motivating purposes of our two recent transactions.
We remain in a season of extraordinary opportunity for regional consolidation of a rapidly
changing and stressed banking industry. Seizing on such opportunity, we announced our
agreement to merge with Baylake Corp. in September 2015. And in January 2016 we
announced the integration of a select group of financial advisors from Navigator Planning
Group in order to accelerate the growth of our wealth management business. While it
encourages industry consolidation, the current economic condition also challenges the
ability to make a sound return on the core banking business. Even so, we exceeded our
expectations for profitability and quality in 2015.
2015 Results
Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred
stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on
average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.
Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were
Building the Base
held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services,
Nicolet started as a very high growth, business oriented bank with a single location in
Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.
downtown Green Bay. Our main strategy was to gather veteran commercial bankers who
At year-end 2015, we had 4.2 million outstanding shares of common stock held by
had earned the respect and loyalty of people who run businesses. Along the way we
approximately 600 shareholders, most of whom are long-term investors, and the core of
attracted a number of veteran bankers from different organizations who were motivated
those shares are held by founding investors, employees and current or former board
by a desire to return to the foundational discipline of understanding and meeting
members. In April 2016 the current Baylake shareholders become Nicolet shareholders
customer needs. For reasons that defy understanding and explanation, this customer-
in our merger of equals. Those new shareholders will own 50% of the combined voting
focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew
shares. We want to take the opportunity to express to our newer shareholders who we
the changing culture of banking was not connecting with customers and that the best
are and how we think. Reflecting first on where we have been will provide insight into
bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007,
the current position of the company and the way we approach the future, especially as
our commercial lending strategy had propelled our growth to $700 million in assets with
a steward of the investment you have in Nicolet.
The Nicolet Story
an estimated 25% market share of owner managed business in the Green Bay area at
that time. In our early years we used a lot of wholesale funds, as our local loan growth
exceeded our ability to grow local deposits. To accelerate our deposit growth, we began
investing in branches (nearly one per year) and in retail products. We also entered the
wealth management business in 2001, to serve the needs of our growing customer base.
So in this early growth phase, with our strong commercial business and growing retail
and wealth management businesses, we were profitable and we had resilient asset
quality. But clearly, our strategic imperative was growth.
The Great Recession
In 2007 the banking industry and the economy in general stood on the edge of a major
financial crisis rooted in the banking industry’s loss of its ethical bearings, which was
further aggravated by federal policies that stimulated irresponsible lending. Beginning in
2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each
year, which was still strong but well below our historical growth rate. It would not be
accurate to say that we clearly foresaw the coming collapse. It would be accurate to say
that the prevailing competitive environment did not make sense to us. We saw lending
happening at rates and terms that we did not think made sense for our shareholders. We
just knew that wasn’t sustainable. With the support of a board that owned a high
percentage of our stock, we simply accepted a much lower rate of loan growth than we
had budgeted for, and we focused on deposit growth and on maturing our profitability.
As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t
be good for shareholders and what is stupid for shareholders can’t be good for custom-
ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what
The Nicolet story is best understood in three phases—Building the Base, the Great
banking should be.” This confidence that good business must be fair for shareholders,
Recession and Leading Consolidation.
customers and employees is foundational to who we are and drives our decision-making,
7
and as a result has supported much of our
success. This notion of economic fairness
runs contrary to the national economic
climate, but it remains a deeply rooted
part of culture in the northeastern and
north central Wisconsin markets we
serve—and is deeply rooted in Nicolet.
we see nationally has its local effects. The economic health of our customer base is as
strong as it has ever been because that is what happens in a well-run bank. We can and
we do work at reaching the lower income parts of our community, but we cannot really
build a business banking only the unbankable. Banking is a frequent target of current
political rhetoric. Recently there was a debate in Milwaukee between two Presidential
candidates. After two hours one could summarize this event as a heated exercise in asserting
who hates banks more and who will do more to punish bankers.
By early 2008, we knew our industry was in a major
Here is the key to understanding the pressure on community banks. There are 240
crisis that would adversely affect us and our customers.
independent banks in Wisconsin. Most of the communities they serve are aging and have
Being a commercial bank, we could see by the second
flat or declining population. The entrepreneurial business climate in our markets is not
half of 2008 our customers experiencing collapsing
flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are
sales volume by around 25%. While we knew that we
not spawning new small businesses at the rate we once were. Bankers running community
would have loan problems, we knew our customer base
banks are also aging and there is fatigue for many who have just come through a
would be resilient if we helped them face their
harrowing industry crisis where they saw many of their peer banks fail and bankers they
problems and if we faced ours. During 2008 we acted
know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend
aggressively to strengthen our capital, build our liquidity and deal with our emerging
aggressively, as well as the failure of the industry to live up to its ethical responsibilities.
problem loans. We also decided that there would be an extraordinary opportunity for
There are many fine banks run by upstanding people, but the industry has become the
strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital
target of a massive effort to regulate all financial institutions as if they had caused a crisis
and regulatory credibility, there would be a great need and opportunity to lead the
that largely originated in the large banks, unregulated mortgage houses and in the federal
consolidation of a deeply distressed Wisconsin banking industry.
government itself. This has raised the cost of operation and created real risk for the people
Leading Consolidation
who own, run and govern banks. The use of personal judgment in lending is critically
needed, but increasingly discouraged based on the idea that if a banker acts outside of
It is impossible to formulate a coherent strategy without a clear understanding of the
“the standard” based upon knowledge of, trust for and experience with a particular
economic, social and political environment in which we operate. There is not much we
customer, then that is unfair to people that the banker has neither knowledge of nor
can do to alter these macro trends. What we can do is understand what the trends mean
experience with. In other words this regulatory overlay promotes a standardized, boilerplate
for our company, the companies we bank, our region and our communities. Traditional
model which by design supplants the customer intimacy and flexibility that are the principle
economic measures such as unemployment, inflation, corporate earnings and the stock
competitive advantages of a good community bank.
market would indicate that the economy is largely recovered from the Great Recession.
Other measures provide insight into why the political and economic climate remains
Most of the banks that didn’t fail during the crisis are now profitable and have strong
disturbingly chaotic. The labor force participation rate is at its lowest level in decades.
capital. The vast majority of community banks are very interest rate spread dependent.
Politicians talk about creating jobs; business owners talk privately about not being able to
That means they make most of their money on the difference between their loan rates
find people who can and will fill the jobs they have. Politicians speak of the concentration
earned and their deposit rates paid. They don’t have the proportion of fee revenue sources
of wealth in the top 1% of the population and loss of hope among poor. The political
that larger banks have. Federal policy has held interest rates at near zero for over seven
climate is characterized by deep anger and division. I wish that I could write that this
years in an effort to stimulate the borrowing they believe causes economic growth.
sense of alienation seen across the political spectrum were without foundation.
As economists point out, setting rates so low effectively taxes savers to subsidize
Wisconsin has historically been a pretty cohesive place, but the disintegration of culture
borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.
There is apparently no rate low enough to cause our customers to borrow money they
eight Nicolet directors to govern the combined company. This is a very challenging
don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads,
and emotional process. So why is this happening?
causing bank earnings to flatten and decline. For years banks have been hoping and
expecting that economic recovery would cause rates and lending spreads to rise. News
This is happening because both boards understand each other, the challenges in the
of slowing growth in China and negative interest rates in Europe are causing the Fed to
industry and the extraordinary financial and strategic opportunities in bringing the two
have second thoughts about letting rates rise. It is not prudent for banks to only count
organizations together. Both boards believe we are stronger together than we can be
on higher lending spreads to restore earnings.
individually. This combination has very compelling economics rooted in greater
efficiency and greater size. Efficiency is the tough part because it really means eliminating
Community banks have largely recovered, but have a totally different attitude about the
unnecessary positions. As we have worked our way through the difficult decisions, we
risks and returns in the business they grew up in. Bank stock values have recovered very
have found that the job market is very strong for qualified people, but it still means some
nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market.
people leave at a time they didn’t chose. Both boards focused on the strong economics
The investment markets accurately perceive banking to be a mature industry with
of the combination and insisted that management face the hard decisions about people
softening earnings, much higher regulatory costs and higher capital requirements.
thoughtfully and generously. At one critical juncture in the negotiations as we struggled
When we attend bank strategy conferences, the presentations and the private
with personnel questions, one of the directors looked square at management of both
conversations are all about the need to grow in order to gain efficiency or else sell.
companies and said, “If this deal doesn’t come together, you had better have a very
Many banks are talking about being a buyer, but lack a real understanding of how
good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic
difficult it is to garner the talent, the capital and regulatory credibility to be a successful
impact the combination has on profitability, share value, capital strength and the ability
acquirer. This difficult environment represents an extraordinary opportunity for
of the combined company to serve its core markets for the long term.
profitable consolidation.
In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked
material market presence in Brown and Kewaunee counties as well. The company has served
closely at six troubled banks that we expected might fail. In April 2013 we acquired
Door County for over 140 years earning over 62% deposit market share. That represents
Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of
an extraordinary amount of trust that the people in Door County have placed in one
the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw
institution. All directors are well aware of the responsibility that comes with this community
the opportunity to recover share value more rapidly by accepting Nicolet common stock.
trust. All of the branches in Door County are staying open, and we expect to build on
Since that merger was announced in November 2012, former Mid-Wisconsin shareholders
Baylake’s legacy of community support and engagement. The decision to combine under
have seen their Nicolet stock value more than triple. Mergers are often discussed with
the Nicolet name was difficult but well thought out. The directors of both companies
the military language of conquest. We approach mergers the way we approach customer
decided that it is critical to run one integrated bank. The Baylake name has real meaning
relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in
and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.
places where we can make a real difference for the customers and communities and we
We decided that Nicolet better fit our broader geography and strategic growth goals.
Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a
will not side step the difficult decisions.
We intend to honor the Baylake legacy through careful attention to all our communities.
We will be particularly aware of the legacy of trust between this bank and the people of
The Baylake and Nicolet Merger
Door County.
Many people believe “merger” is just a more polite term than “acquisition” and many times
it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination
When the Baylake merger was announced, we said we expected to achieve over $7 million
is as close to a true merger as I have seen. At consummation, each shareholder group
of pre-tax cost savings through combination. We will achieve that goal. While we do not
will own 50% of the combined entity and eight former Baylake directors will be joining
make public earnings projections, improved share values have materialized for banks with
additional scale that can execute with efficiency. The Nicolet/Baylake organization
together will have stronger earnings and capital and will be in a great position to continue
building the leading community bank in the State of Wisconsin.
In January we announced the integration of a select group of financial advisors of Navigator
Planning Group and the purchase of their respective books of business, as well as their
operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm
based in Green Bay. We have had long standing personal and professional relationships
with the Madson family. This move will accelerate the growth of our wealth management
business, which is already substantial and profitable. We have been looking for ways to
grow and gain market share. Navigator brings an existing profitable revenue stream and
above all the right people to build on what we have.
To our original Nicolet shareholders, we are very grateful for getting us going and
sustaining us through the Great Recession. To the shareholders who joined us through
the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your
communities and increase your share price. I hope you are pleased with the results. To the
Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year.
Book value per common share was $23.42 at year-end 2015, up 10% over last year end.
Our core asset quality measures were at historically strong levels, resulting in a lower
2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million
(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of
Dear Shareholders,
2015 was a very busy and successful year. With strong financial performance and quality
assets) at December 31, 2014. Our results reflect the strength of our customer relationships
management of our balance sheet and capital in 2015, we solidified our position as a
and the success of our strategic moves in recent years.
strategic leader in Wisconsin banking. We also have become adept at consolidation as
we have completed three acquisitions from 2010 through 2013. As we write this letter,
As part of our active capital management this year, we sold two outlying branches in
we are in the middle of two merger transactions; by the time you read this, both will have
August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of
closed. In all the excitement of mergers, it is critical to run a really sound, profitable and
2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then
growing core banking franchise. We also have to be very clear about what we are doing,
outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1
why and the outcomes we expect. There is a lot of math involved in banking and even more
capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404
in bank mergers. Amidst all the math, we have to stay focused on what our company does
common shares at a weighted average per share price of $28.35 including commissions.
for customers, the community and shareholders.
We have always been a high growth story, but we do not grow for the sake of growth.
share price of 27% during 2015 (from $25 to $31.79 at year end 2015).
We are building out a financial services company that has the capital strength, profitability,
The following chart reflects our long term stock price performance
product offerings, understanding and presence to endure. We will not lose sight of the
against the SNL bank index and the S&P over the past five years. This
fact that all of our strategies depend on really making a difference to the people and
relative performance is not driven by clever financial engineering. It is
places we serve. This year’s letter will address 2015 results, offer our perspective on the
driven by commitment to our core values, as well as our understanding
regional economic climate and the banking industry within it. Most importantly, we will
of and belief in the people we work with, live with and serve.
A benefit of a very strong year was a continued sharp rise in our
push more deeply into the motivating purposes of our two recent transactions.
We remain in a season of extraordinary opportunity for regional consolidation of a rapidly
changing and stressed banking industry. Seizing on such opportunity, we announced our
agreement to merge with Baylake Corp. in September 2015. And in January 2016 we
announced the integration of a select group of financial advisors from Navigator Planning
Group in order to accelerate the growth of our wealth management business. While it
encourages industry consolidation, the current economic condition also challenges the
ability to make a sound return on the core banking business. Even so, we exceeded our
expectations for profitability and quality in 2015.
2015 Results
Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred
stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on
average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.
Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were
Building the Base
held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services,
Nicolet started as a very high growth, business oriented bank with a single location in
Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.
downtown Green Bay. Our main strategy was to gather veteran commercial bankers who
At year-end 2015, we had 4.2 million outstanding shares of common stock held by
had earned the respect and loyalty of people who run businesses. Along the way we
approximately 600 shareholders, most of whom are long-term investors, and the core of
attracted a number of veteran bankers from different organizations who were motivated
those shares are held by founding investors, employees and current or former board
by a desire to return to the foundational discipline of understanding and meeting
members. In April 2016 the current Baylake shareholders become Nicolet shareholders
customer needs. For reasons that defy understanding and explanation, this customer-
in our merger of equals. Those new shareholders will own 50% of the combined voting
focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew
shares. We want to take the opportunity to express to our newer shareholders who we
the changing culture of banking was not connecting with customers and that the best
are and how we think. Reflecting first on where we have been will provide insight into
bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007,
the current position of the company and the way we approach the future, especially as
our commercial lending strategy had propelled our growth to $700 million in assets with
a steward of the investment you have in Nicolet.
an estimated 25% market share of owner managed business in the Green Bay area at
that time. In our early years we used a lot of wholesale funds, as our local loan growth
exceeded our ability to grow local deposits. To accelerate our deposit growth, we began
investing in branches (nearly one per year) and in retail products. We also entered the
wealth management business in 2001, to serve the needs of our growing customer base.
So in this early growth phase, with our strong commercial business and growing retail
and wealth management businesses, we were profitable and we had resilient asset
quality. But clearly, our strategic imperative was growth.
The Great Recession
In 2007 the banking industry and the economy in general stood on the edge of a major
financial crisis rooted in the banking industry’s loss of its ethical bearings, which was
further aggravated by federal policies that stimulated irresponsible lending. Beginning in
2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each
year, which was still strong but well below our historical growth rate. It would not be
accurate to say that we clearly foresaw the coming collapse. It would be accurate to say
that the prevailing competitive environment did not make sense to us. We saw lending
happening at rates and terms that we did not think made sense for our shareholders. We
just knew that wasn’t sustainable. With the support of a board that owned a high
percentage of our stock, we simply accepted a much lower rate of loan growth than we
had budgeted for, and we focused on deposit growth and on maturing our profitability.
As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t
be good for shareholders and what is stupid for shareholders can’t be good for custom-
ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what
The Nicolet Story
The Nicolet story is best understood in three phases—Building the Base, the Great
banking should be.” This confidence that good business must be fair for shareholders,
Recession and Leading Consolidation.
customers and employees is foundational to who we are and drives our decision-making,
and as a result has supported much of our
success. This notion of economic fairness
runs contrary to the national economic
climate, but it remains a deeply rooted
part of culture in the northeastern and
north central Wisconsin markets we
serve—and is deeply rooted in Nicolet.
we see nationally has its local effects. The economic health of our customer base is as
strong as it has ever been because that is what happens in a well-run bank. We can and
we do work at reaching the lower income parts of our community, but we cannot really
build a business banking only the unbankable. Banking is a frequent target of current
political rhetoric. Recently there was a debate in Milwaukee between two Presidential
candidates. After two hours one could summarize this event as a heated exercise in asserting
who hates banks more and who will do more to punish bankers.
By early 2008, we knew our industry was in a major
Here is the key to understanding the pressure on community banks. There are 240
crisis that would adversely affect us and our customers.
independent banks in Wisconsin. Most of the communities they serve are aging and have
Being a commercial bank, we could see by the second
flat or declining population. The entrepreneurial business climate in our markets is not
half of 2008 our customers experiencing collapsing
flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are
sales volume by around 25%. While we knew that we
not spawning new small businesses at the rate we once were. Bankers running community
would have loan problems, we knew our customer base
banks are also aging and there is fatigue for many who have just come through a
OUR VIEW OF THE
BANKING WORLD
would be resilient if we helped them face their
harrowing industry crisis where they saw many of their peer banks fail and bankers they
problems and if we faced ours. During 2008 we acted
know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend
aggressively to strengthen our capital, build our liquidity and deal with our emerging
aggressively, as well as the failure of the industry to live up to its ethical responsibilities.
problem loans. We also decided that there would be an extraordinary opportunity for
There are many fine banks run by upstanding people, but the industry has become the
strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital
target of a massive effort to regulate all financial institutions as if they had caused a crisis
and regulatory credibility, there would be a great need and opportunity to lead the
that largely originated in the large banks, unregulated mortgage houses and in the federal
consolidation of a deeply distressed Wisconsin banking industry.
government itself. This has raised the cost of operation and created real risk for the people
Leading Consolidation
who own, run and govern banks. The use of personal judgment in lending is critically
needed, but increasingly discouraged based on the idea that if a banker acts outside of
It is impossible to formulate a coherent strategy without a clear understanding of the
“the standard” based upon knowledge of, trust for and experience with a particular
economic, social and political environment in which we operate. There is not much we
customer, then that is unfair to people that the banker has neither knowledge of nor
can do to alter these macro trends. What we can do is understand what the trends mean
experience with. In other words this regulatory overlay promotes a standardized, boilerplate
for our company, the companies we bank, our region and our communities. Traditional
model which by design supplants the customer intimacy and flexibility that are the principle
economic measures such as unemployment, inflation, corporate earnings and the stock
competitive advantages of a good community bank.
market would indicate that the economy is largely recovered from the Great Recession.
Other measures provide insight into why the political and economic climate remains
Most of the banks that didn’t fail during the crisis are now profitable and have strong
disturbingly chaotic. The labor force participation rate is at its lowest level in decades.
capital. The vast majority of community banks are very interest rate spread dependent.
Politicians talk about creating jobs; business owners talk privately about not being able to
That means they make most of their money on the difference between their loan rates
find people who can and will fill the jobs they have. Politicians speak of the concentration
earned and their deposit rates paid. They don’t have the proportion of fee revenue sources
of wealth in the top 1% of the population and loss of hope among poor. The political
that larger banks have. Federal policy has held interest rates at near zero for over seven
climate is characterized by deep anger and division. I wish that I could write that this
years in an effort to stimulate the borrowing they believe causes economic growth.
sense of alienation seen across the political spectrum were without foundation.
As economists point out, setting rates so low effectively taxes savers to subsidize
Wisconsin has historically been a pretty cohesive place, but the disintegration of culture
borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.
9
There is apparently no rate low enough to cause our customers to borrow money they
eight Nicolet directors to govern the combined company. This is a very challenging
don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads,
and emotional process. So why is this happening?
causing bank earnings to flatten and decline. For years banks have been hoping and
expecting that economic recovery would cause rates and lending spreads to rise. News
This is happening because both boards understand each other, the challenges in the
of slowing growth in China and negative interest rates in Europe are causing the Fed to
industry and the extraordinary financial and strategic opportunities in bringing the two
have second thoughts about letting rates rise. It is not prudent for banks to only count
organizations together. Both boards believe we are stronger together than we can be
on higher lending spreads to restore earnings.
individually. This combination has very compelling economics rooted in greater
efficiency and greater size. Efficiency is the tough part because it really means eliminating
Community banks have largely recovered, but have a totally different attitude about the
unnecessary positions. As we have worked our way through the difficult decisions, we
risks and returns in the business they grew up in. Bank stock values have recovered very
have found that the job market is very strong for qualified people, but it still means some
nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market.
people leave at a time they didn’t chose. Both boards focused on the strong economics
The investment markets accurately perceive banking to be a mature industry with
of the combination and insisted that management face the hard decisions about people
softening earnings, much higher regulatory costs and higher capital requirements.
thoughtfully and generously. At one critical juncture in the negotiations as we struggled
When we attend bank strategy conferences, the presentations and the private
with personnel questions, one of the directors looked square at management of both
conversations are all about the need to grow in order to gain efficiency or else sell.
companies and said, “If this deal doesn’t come together, you had better have a very
Many banks are talking about being a buyer, but lack a real understanding of how
good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic
difficult it is to garner the talent, the capital and regulatory credibility to be a successful
impact the combination has on profitability, share value, capital strength and the ability
acquirer. This difficult environment represents an extraordinary opportunity for
of the combined company to serve its core markets for the long term.
profitable consolidation.
In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked
material market presence in Brown and Kewaunee counties as well. The company has served
closely at six troubled banks that we expected might fail. In April 2013 we acquired
Door County for over 140 years earning over 62% deposit market share. That represents
Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of
an extraordinary amount of trust that the people in Door County have placed in one
the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw
institution. All directors are well aware of the responsibility that comes with this community
the opportunity to recover share value more rapidly by accepting Nicolet common stock.
trust. All of the branches in Door County are staying open, and we expect to build on
Since that merger was announced in November 2012, former Mid-Wisconsin shareholders
Baylake’s legacy of community support and engagement. The decision to combine under
have seen their Nicolet stock value more than triple. Mergers are often discussed with
the Nicolet name was difficult but well thought out. The directors of both companies
the military language of conquest. We approach mergers the way we approach customer
decided that it is critical to run one integrated bank. The Baylake name has real meaning
relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in
and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.
places where we can make a real difference for the customers and communities and we
We decided that Nicolet better fit our broader geography and strategic growth goals.
Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a
will not side step the difficult decisions.
We intend to honor the Baylake legacy through careful attention to all our communities.
We will be particularly aware of the legacy of trust between this bank and the people of
The Baylake and Nicolet Merger
Door County.
Many people believe “merger” is just a more polite term than “acquisition” and many times
it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination
When the Baylake merger was announced, we said we expected to achieve over $7 million
is as close to a true merger as I have seen. At consummation, each shareholder group
of pre-tax cost savings through combination. We will achieve that goal. While we do not
will own 50% of the combined entity and eight former Baylake directors will be joining
make public earnings projections, improved share values have materialized for banks with
additional scale that can execute with efficiency. The Nicolet/Baylake organization
together will have stronger earnings and capital and will be in a great position to continue
building the leading community bank in the State of Wisconsin.
In January we announced the integration of a select group of financial advisors of Navigator
Planning Group and the purchase of their respective books of business, as well as their
operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm
based in Green Bay. We have had long standing personal and professional relationships
with the Madson family. This move will accelerate the growth of our wealth management
business, which is already substantial and profitable. We have been looking for ways to
grow and gain market share. Navigator brings an existing profitable revenue stream and
above all the right people to build on what we have.
To our original Nicolet shareholders, we are very grateful for getting us going and
sustaining us through the Great Recession. To the shareholders who joined us through
the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your
communities and increase your share price. I hope you are pleased with the results. To the
Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year.
Book value per common share was $23.42 at year-end 2015, up 10% over last year end.
Our core asset quality measures were at historically strong levels, resulting in a lower
2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million
(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of
Dear Shareholders,
2015 was a very busy and successful year. With strong financial performance and quality
assets) at December 31, 2014. Our results reflect the strength of our customer relationships
management of our balance sheet and capital in 2015, we solidified our position as a
and the success of our strategic moves in recent years.
strategic leader in Wisconsin banking. We also have become adept at consolidation as
we have completed three acquisitions from 2010 through 2013. As we write this letter,
As part of our active capital management this year, we sold two outlying branches in
we are in the middle of two merger transactions; by the time you read this, both will have
August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of
closed. In all the excitement of mergers, it is critical to run a really sound, profitable and
2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then
growing core banking franchise. We also have to be very clear about what we are doing,
outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1
why and the outcomes we expect. There is a lot of math involved in banking and even more
capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404
in bank mergers. Amidst all the math, we have to stay focused on what our company does
common shares at a weighted average per share price of $28.35 including commissions.
for customers, the community and shareholders.
We have always been a high growth story, but we do not grow for the sake of growth.
share price of 27% during 2015 (from $25 to $31.79 at year end 2015).
We are building out a financial services company that has the capital strength, profitability,
The following chart reflects our long term stock price performance
product offerings, understanding and presence to endure. We will not lose sight of the
against the SNL bank index and the S&P over the past five years. This
fact that all of our strategies depend on really making a difference to the people and
relative performance is not driven by clever financial engineering. It is
places we serve. This year’s letter will address 2015 results, offer our perspective on the
driven by commitment to our core values, as well as our understanding
regional economic climate and the banking industry within it. Most importantly, we will
of and belief in the people we work with, live with and serve.
A benefit of a very strong year was a continued sharp rise in our
push more deeply into the motivating purposes of our two recent transactions.
We remain in a season of extraordinary opportunity for regional consolidation of a rapidly
changing and stressed banking industry. Seizing on such opportunity, we announced our
agreement to merge with Baylake Corp. in September 2015. And in January 2016 we
announced the integration of a select group of financial advisors from Navigator Planning
Group in order to accelerate the growth of our wealth management business. While it
encourages industry consolidation, the current economic condition also challenges the
ability to make a sound return on the core banking business. Even so, we exceeded our
expectations for profitability and quality in 2015.
2015 Results
Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred
stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on
average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.
Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were
Building the Base
held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services,
Nicolet started as a very high growth, business oriented bank with a single location in
Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.
downtown Green Bay. Our main strategy was to gather veteran commercial bankers who
At year-end 2015, we had 4.2 million outstanding shares of common stock held by
had earned the respect and loyalty of people who run businesses. Along the way we
approximately 600 shareholders, most of whom are long-term investors, and the core of
attracted a number of veteran bankers from different organizations who were motivated
those shares are held by founding investors, employees and current or former board
by a desire to return to the foundational discipline of understanding and meeting
members. In April 2016 the current Baylake shareholders become Nicolet shareholders
customer needs. For reasons that defy understanding and explanation, this customer-
in our merger of equals. Those new shareholders will own 50% of the combined voting
focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew
shares. We want to take the opportunity to express to our newer shareholders who we
the changing culture of banking was not connecting with customers and that the best
are and how we think. Reflecting first on where we have been will provide insight into
bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007,
the current position of the company and the way we approach the future, especially as
our commercial lending strategy had propelled our growth to $700 million in assets with
a steward of the investment you have in Nicolet.
an estimated 25% market share of owner managed business in the Green Bay area at
that time. In our early years we used a lot of wholesale funds, as our local loan growth
exceeded our ability to grow local deposits. To accelerate our deposit growth, we began
investing in branches (nearly one per year) and in retail products. We also entered the
wealth management business in 2001, to serve the needs of our growing customer base.
So in this early growth phase, with our strong commercial business and growing retail
and wealth management businesses, we were profitable and we had resilient asset
quality. But clearly, our strategic imperative was growth.
The Great Recession
In 2007 the banking industry and the economy in general stood on the edge of a major
financial crisis rooted in the banking industry’s loss of its ethical bearings, which was
further aggravated by federal policies that stimulated irresponsible lending. Beginning in
2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each
year, which was still strong but well below our historical growth rate. It would not be
accurate to say that we clearly foresaw the coming collapse. It would be accurate to say
that the prevailing competitive environment did not make sense to us. We saw lending
happening at rates and terms that we did not think made sense for our shareholders. We
just knew that wasn’t sustainable. With the support of a board that owned a high
percentage of our stock, we simply accepted a much lower rate of loan growth than we
had budgeted for, and we focused on deposit growth and on maturing our profitability.
As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t
be good for shareholders and what is stupid for shareholders can’t be good for custom-
ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what
The Nicolet Story
The Nicolet story is best understood in three phases—Building the Base, the Great
banking should be.” This confidence that good business must be fair for shareholders,
Recession and Leading Consolidation.
customers and employees is foundational to who we are and drives our decision-making,
and as a result has supported much of our
success. This notion of economic fairness
runs contrary to the national economic
climate, but it remains a deeply rooted
part of culture in the northeastern and
north central Wisconsin markets we
serve—and is deeply rooted in Nicolet.
we see nationally has its local effects. The economic health of our customer base is as
strong as it has ever been because that is what happens in a well-run bank. We can and
we do work at reaching the lower income parts of our community, but we cannot really
build a business banking only the unbankable. Banking is a frequent target of current
political rhetoric. Recently there was a debate in Milwaukee between two Presidential
candidates. After two hours one could summarize this event as a heated exercise in asserting
who hates banks more and who will do more to punish bankers.
By early 2008, we knew our industry was in a major
Here is the key to understanding the pressure on community banks. There are 240
crisis that would adversely affect us and our customers.
independent banks in Wisconsin. Most of the communities they serve are aging and have
Being a commercial bank, we could see by the second
flat or declining population. The entrepreneurial business climate in our markets is not
half of 2008 our customers experiencing collapsing
flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are
sales volume by around 25%. While we knew that we
not spawning new small businesses at the rate we once were. Bankers running community
would have loan problems, we knew our customer base
banks are also aging and there is fatigue for many who have just come through a
would be resilient if we helped them face their
harrowing industry crisis where they saw many of their peer banks fail and bankers they
problems and if we faced ours. During 2008 we acted
know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend
aggressively to strengthen our capital, build our liquidity and deal with our emerging
aggressively, as well as the failure of the industry to live up to its ethical responsibilities.
problem loans. We also decided that there would be an extraordinary opportunity for
There are many fine banks run by upstanding people, but the industry has become the
strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital
target of a massive effort to regulate all financial institutions as if they had caused a crisis
and regulatory credibility, there would be a great need and opportunity to lead the
that largely originated in the large banks, unregulated mortgage houses and in the federal
consolidation of a deeply distressed Wisconsin banking industry.
government itself. This has raised the cost of operation and created real risk for the people
Leading Consolidation
who own, run and govern banks. The use of personal judgment in lending is critically
needed, but increasingly discouraged based on the idea that if a banker acts outside of
It is impossible to formulate a coherent strategy without a clear understanding of the
“the standard” based upon knowledge of, trust for and experience with a particular
economic, social and political environment in which we operate. There is not much we
customer, then that is unfair to people that the banker has neither knowledge of nor
can do to alter these macro trends. What we can do is understand what the trends mean
experience with. In other words this regulatory overlay promotes a standardized, boilerplate
for our company, the companies we bank, our region and our communities. Traditional
model which by design supplants the customer intimacy and flexibility that are the principle
economic measures such as unemployment, inflation, corporate earnings and the stock
competitive advantages of a good community bank.
market would indicate that the economy is largely recovered from the Great Recession.
Other measures provide insight into why the political and economic climate remains
Most of the banks that didn’t fail during the crisis are now profitable and have strong
disturbingly chaotic. The labor force participation rate is at its lowest level in decades.
capital. The vast majority of community banks are very interest rate spread dependent.
Politicians talk about creating jobs; business owners talk privately about not being able to
That means they make most of their money on the difference between their loan rates
find people who can and will fill the jobs they have. Politicians speak of the concentration
earned and their deposit rates paid. They don’t have the proportion of fee revenue sources
of wealth in the top 1% of the population and loss of hope among poor. The political
that larger banks have. Federal policy has held interest rates at near zero for over seven
climate is characterized by deep anger and division. I wish that I could write that this
years in an effort to stimulate the borrowing they believe causes economic growth.
sense of alienation seen across the political spectrum were without foundation.
As economists point out, setting rates so low effectively taxes savers to subsidize
Wisconsin has historically been a pretty cohesive place, but the disintegration of culture
borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.
There is apparently no rate low enough to cause our customers to borrow money they
eight Nicolet directors to govern the combined company. This is a very challenging
don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads,
and emotional process. So why is this happening?
causing bank earnings to flatten and decline. For years banks have been hoping and
expecting that economic recovery would cause rates and lending spreads to rise. News
This is happening because both boards understand each other, the challenges in the
of slowing growth in China and negative interest rates in Europe are causing the Fed to
industry and the extraordinary financial and strategic opportunities in bringing the two
have second thoughts about letting rates rise. It is not prudent for banks to only count
organizations together. Both boards believe we are stronger together than we can be
on higher lending spreads to restore earnings.
individually. This combination has very compelling economics rooted in greater
efficiency and greater size. Efficiency is the tough part because it really means eliminating
Community banks have largely recovered, but have a totally different attitude about the
unnecessary positions. As we have worked our way through the difficult decisions, we
risks and returns in the business they grew up in. Bank stock values have recovered very
have found that the job market is very strong for qualified people, but it still means some
nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market.
people leave at a time they didn’t chose. Both boards focused on the strong economics
The investment markets accurately perceive banking to be a mature industry with
of the combination and insisted that management face the hard decisions about people
softening earnings, much higher regulatory costs and higher capital requirements.
thoughtfully and generously. At one critical juncture in the negotiations as we struggled
When we attend bank strategy conferences, the presentations and the private
with personnel questions, one of the directors looked square at management of both
conversations are all about the need to grow in order to gain efficiency or else sell.
companies and said, “If this deal doesn’t come together, you had better have a very
Many banks are talking about being a buyer, but lack a real understanding of how
good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic
difficult it is to garner the talent, the capital and regulatory credibility to be a successful
impact the combination has on profitability, share value, capital strength and the ability
acquirer. This difficult environment represents an extraordinary opportunity for
of the combined company to serve its core markets for the long term.
profitable consolidation.
In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked
material market presence in Brown and Kewaunee counties as well. The company has served
closely at six troubled banks that we expected might fail. In April 2013 we acquired
Door County for over 140 years earning over 62% deposit market share. That represents
Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of
an extraordinary amount of trust that the people in Door County have placed in one
the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw
institution. All directors are well aware of the responsibility that comes with this community
the opportunity to recover share value more rapidly by accepting Nicolet common stock.
trust. All of the branches in Door County are staying open, and we expect to build on
Since that merger was announced in November 2012, former Mid-Wisconsin shareholders
Baylake’s legacy of community support and engagement. The decision to combine under
have seen their Nicolet stock value more than triple. Mergers are often discussed with
the Nicolet name was difficult but well thought out. The directors of both companies
the military language of conquest. We approach mergers the way we approach customer
decided that it is critical to run one integrated bank. The Baylake name has real meaning
relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in
and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.
places where we can make a real difference for the customers and communities and we
We decided that Nicolet better fit our broader geography and strategic growth goals.
Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a
will not side step the difficult decisions.
We intend to honor the Baylake legacy through careful attention to all our communities.
We will be particularly aware of the legacy of trust between this bank and the people of
The Baylake and Nicolet Merger
Door County.
Many people believe “merger” is just a more polite term than “acquisition” and many times
it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination
When the Baylake merger was announced, we said we expected to achieve over $7 million
is as close to a true merger as I have seen. At consummation, each shareholder group
of pre-tax cost savings through combination. We will achieve that goal. While we do not
will own 50% of the combined entity and eight former Baylake directors will be joining
make public earnings projections, improved share values have materialized for banks with
11
additional scale that can execute with efficiency. The Nicolet/Baylake organization
together will have stronger earnings and capital and will be in a great position to continue
building the leading community bank in the State of Wisconsin.
In January we announced the integration of a select group of financial advisors of Navigator
Planning Group and the purchase of their respective books of business, as well as their
operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm
based in Green Bay. We have had long standing personal and professional relationships
with the Madson family. This move will accelerate the growth of our wealth management
business, which is already substantial and profitable. We have been looking for ways to
grow and gain market share. Navigator brings an existing profitable revenue stream and
above all the right people to build on what we have.
To our original Nicolet shareholders, we are very grateful for getting us going and
sustaining us through the Great Recession. To the shareholders who joined us through
the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your
communities and increase your share price. I hope you are pleased with the results. To the
Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year.
Book value per common share was $23.42 at year-end 2015, up 10% over last year end.
Our core asset quality measures were at historically strong levels, resulting in a lower
2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million
(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of
Dear Shareholders,
2015 was a very busy and successful year. With strong financial performance and quality
assets) at December 31, 2014. Our results reflect the strength of our customer relationships
management of our balance sheet and capital in 2015, we solidified our position as a
and the success of our strategic moves in recent years.
strategic leader in Wisconsin banking. We also have become adept at consolidation as
we have completed three acquisitions from 2010 through 2013. As we write this letter,
As part of our active capital management this year, we sold two outlying branches in
we are in the middle of two merger transactions; by the time you read this, both will have
August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of
closed. In all the excitement of mergers, it is critical to run a really sound, profitable and
2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then
growing core banking franchise. We also have to be very clear about what we are doing,
outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1
why and the outcomes we expect. There is a lot of math involved in banking and even more
capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404
in bank mergers. Amidst all the math, we have to stay focused on what our company does
common shares at a weighted average per share price of $28.35 including commissions.
for customers, the community and shareholders.
We have always been a high growth story, but we do not grow for the sake of growth.
share price of 27% during 2015 (from $25 to $31.79 at year end 2015).
We are building out a financial services company that has the capital strength, profitability,
The following chart reflects our long term stock price performance
product offerings, understanding and presence to endure. We will not lose sight of the
against the SNL bank index and the S&P over the past five years. This
fact that all of our strategies depend on really making a difference to the people and
relative performance is not driven by clever financial engineering. It is
places we serve. This year’s letter will address 2015 results, offer our perspective on the
driven by commitment to our core values, as well as our understanding
regional economic climate and the banking industry within it. Most importantly, we will
of and belief in the people we work with, live with and serve.
A benefit of a very strong year was a continued sharp rise in our
push more deeply into the motivating purposes of our two recent transactions.
We remain in a season of extraordinary opportunity for regional consolidation of a rapidly
changing and stressed banking industry. Seizing on such opportunity, we announced our
agreement to merge with Baylake Corp. in September 2015. And in January 2016 we
announced the integration of a select group of financial advisors from Navigator Planning
Group in order to accelerate the growth of our wealth management business. While it
encourages industry consolidation, the current economic condition also challenges the
ability to make a sound return on the core banking business. Even so, we exceeded our
expectations for profitability and quality in 2015.
2015 Results
Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred
stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on
average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.
Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were
Building the Base
held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services,
Nicolet started as a very high growth, business oriented bank with a single location in
Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.
downtown Green Bay. Our main strategy was to gather veteran commercial bankers who
At year-end 2015, we had 4.2 million outstanding shares of common stock held by
had earned the respect and loyalty of people who run businesses. Along the way we
approximately 600 shareholders, most of whom are long-term investors, and the core of
attracted a number of veteran bankers from different organizations who were motivated
those shares are held by founding investors, employees and current or former board
by a desire to return to the foundational discipline of understanding and meeting
members. In April 2016 the current Baylake shareholders become Nicolet shareholders
customer needs. For reasons that defy understanding and explanation, this customer-
in our merger of equals. Those new shareholders will own 50% of the combined voting
focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew
shares. We want to take the opportunity to express to our newer shareholders who we
the changing culture of banking was not connecting with customers and that the best
are and how we think. Reflecting first on where we have been will provide insight into
bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007,
the current position of the company and the way we approach the future, especially as
our commercial lending strategy had propelled our growth to $700 million in assets with
a steward of the investment you have in Nicolet.
an estimated 25% market share of owner managed business in the Green Bay area at
that time. In our early years we used a lot of wholesale funds, as our local loan growth
exceeded our ability to grow local deposits. To accelerate our deposit growth, we began
investing in branches (nearly one per year) and in retail products. We also entered the
wealth management business in 2001, to serve the needs of our growing customer base.
So in this early growth phase, with our strong commercial business and growing retail
and wealth management businesses, we were profitable and we had resilient asset
quality. But clearly, our strategic imperative was growth.
The Great Recession
In 2007 the banking industry and the economy in general stood on the edge of a major
financial crisis rooted in the banking industry’s loss of its ethical bearings, which was
further aggravated by federal policies that stimulated irresponsible lending. Beginning in
2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each
year, which was still strong but well below our historical growth rate. It would not be
accurate to say that we clearly foresaw the coming collapse. It would be accurate to say
that the prevailing competitive environment did not make sense to us. We saw lending
happening at rates and terms that we did not think made sense for our shareholders. We
just knew that wasn’t sustainable. With the support of a board that owned a high
percentage of our stock, we simply accepted a much lower rate of loan growth than we
had budgeted for, and we focused on deposit growth and on maturing our profitability.
As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t
be good for shareholders and what is stupid for shareholders can’t be good for custom-
ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what
The Nicolet Story
The Nicolet story is best understood in three phases—Building the Base, the Great
banking should be.” This confidence that good business must be fair for shareholders,
Recession and Leading Consolidation.
customers and employees is foundational to who we are and drives our decision-making,
and as a result has supported much of our
success. This notion of economic fairness
runs contrary to the national economic
climate, but it remains a deeply rooted
part of culture in the northeastern and
north central Wisconsin markets we
serve—and is deeply rooted in Nicolet.
we see nationally has its local effects. The economic health of our customer base is as
strong as it has ever been because that is what happens in a well-run bank. We can and
we do work at reaching the lower income parts of our community, but we cannot really
build a business banking only the unbankable. Banking is a frequent target of current
political rhetoric. Recently there was a debate in Milwaukee between two Presidential
candidates. After two hours one could summarize this event as a heated exercise in asserting
who hates banks more and who will do more to punish bankers.
By early 2008, we knew our industry was in a major
Here is the key to understanding the pressure on community banks. There are 240
crisis that would adversely affect us and our customers.
independent banks in Wisconsin. Most of the communities they serve are aging and have
Being a commercial bank, we could see by the second
flat or declining population. The entrepreneurial business climate in our markets is not
half of 2008 our customers experiencing collapsing
flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are
sales volume by around 25%. While we knew that we
not spawning new small businesses at the rate we once were. Bankers running community
would have loan problems, we knew our customer base
banks are also aging and there is fatigue for many who have just come through a
would be resilient if we helped them face their
harrowing industry crisis where they saw many of their peer banks fail and bankers they
problems and if we faced ours. During 2008 we acted
know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend
aggressively to strengthen our capital, build our liquidity and deal with our emerging
aggressively, as well as the failure of the industry to live up to its ethical responsibilities.
problem loans. We also decided that there would be an extraordinary opportunity for
There are many fine banks run by upstanding people, but the industry has become the
strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital
target of a massive effort to regulate all financial institutions as if they had caused a crisis
and regulatory credibility, there would be a great need and opportunity to lead the
that largely originated in the large banks, unregulated mortgage houses and in the federal
consolidation of a deeply distressed Wisconsin banking industry.
government itself. This has raised the cost of operation and created real risk for the people
Leading Consolidation
who own, run and govern banks. The use of personal judgment in lending is critically
needed, but increasingly discouraged based on the idea that if a banker acts outside of
It is impossible to formulate a coherent strategy without a clear understanding of the
“the standard” based upon knowledge of, trust for and experience with a particular
economic, social and political environment in which we operate. There is not much we
customer, then that is unfair to people that the banker has neither knowledge of nor
can do to alter these macro trends. What we can do is understand what the trends mean
experience with. In other words this regulatory overlay promotes a standardized, boilerplate
for our company, the companies we bank, our region and our communities. Traditional
model which by design supplants the customer intimacy and flexibility that are the principle
economic measures such as unemployment, inflation, corporate earnings and the stock
competitive advantages of a good community bank.
market would indicate that the economy is largely recovered from the Great Recession.
Other measures provide insight into why the political and economic climate remains
Most of the banks that didn’t fail during the crisis are now profitable and have strong
disturbingly chaotic. The labor force participation rate is at its lowest level in decades.
capital. The vast majority of community banks are very interest rate spread dependent.
Politicians talk about creating jobs; business owners talk privately about not being able to
That means they make most of their money on the difference between their loan rates
find people who can and will fill the jobs they have. Politicians speak of the concentration
earned and their deposit rates paid. They don’t have the proportion of fee revenue sources
of wealth in the top 1% of the population and loss of hope among poor. The political
that larger banks have. Federal policy has held interest rates at near zero for over seven
climate is characterized by deep anger and division. I wish that I could write that this
years in an effort to stimulate the borrowing they believe causes economic growth.
sense of alienation seen across the political spectrum were without foundation.
As economists point out, setting rates so low effectively taxes savers to subsidize
Wisconsin has historically been a pretty cohesive place, but the disintegration of culture
borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.
There is apparently no rate low enough to cause our customers to borrow money they
eight Nicolet directors to govern the combined company. This is a very challenging
don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads,
and emotional process. So why is this happening?
causing bank earnings to flatten and decline. For years banks have been hoping and
expecting that economic recovery would cause rates and lending spreads to rise. News
This is happening because both boards understand each other, the challenges in the
of slowing growth in China and negative interest rates in Europe are causing the Fed to
industry and the extraordinary financial and strategic opportunities in bringing the two
have second thoughts about letting rates rise. It is not prudent for banks to only count
organizations together. Both boards believe we are stronger together than we can be
on higher lending spreads to restore earnings.
individually. This combination has very compelling economics rooted in greater
efficiency and greater size. Efficiency is the tough part because it really means eliminating
Community banks have largely recovered, but have a totally different attitude about the
unnecessary positions. As we have worked our way through the difficult decisions, we
risks and returns in the business they grew up in. Bank stock values have recovered very
have found that the job market is very strong for qualified people, but it still means some
nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market.
people leave at a time they didn’t chose. Both boards focused on the strong economics
The investment markets accurately perceive banking to be a mature industry with
of the combination and insisted that management face the hard decisions about people
softening earnings, much higher regulatory costs and higher capital requirements.
thoughtfully and generously. At one critical juncture in the negotiations as we struggled
When we attend bank strategy conferences, the presentations and the private
with personnel questions, one of the directors looked square at management of both
conversations are all about the need to grow in order to gain efficiency or else sell.
companies and said, “If this deal doesn’t come together, you had better have a very
Many banks are talking about being a buyer, but lack a real understanding of how
good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic
difficult it is to garner the talent, the capital and regulatory credibility to be a successful
impact the combination has on profitability, share value, capital strength and the ability
acquirer. This difficult environment represents an extraordinary opportunity for
of the combined company to serve its core markets for the long term.
profitable consolidation.
In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked
material market presence in Brown and Kewaunee counties as well. The company has served
closely at six troubled banks that we expected might fail. In April 2013 we acquired
Door County for over 140 years earning over 62% deposit market share. That represents
Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of
an extraordinary amount of trust that the people in Door County have placed in one
the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw
institution. All directors are well aware of the responsibility that comes with this community
the opportunity to recover share value more rapidly by accepting Nicolet common stock.
trust. All of the branches in Door County are staying open, and we expect to build on
Since that merger was announced in November 2012, former Mid-Wisconsin shareholders
Baylake’s legacy of community support and engagement. The decision to combine under
have seen their Nicolet stock value more than triple. Mergers are often discussed with
the Nicolet name was difficult but well thought out. The directors of both companies
the military language of conquest. We approach mergers the way we approach customer
decided that it is critical to run one integrated bank. The Baylake name has real meaning
relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in
and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.
places where we can make a real difference for the customers and communities and we
We decided that Nicolet better fit our broader geography and strategic growth goals.
Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a
will not side step the difficult decisions.
We intend to honor the Baylake legacy through careful attention to all our communities.
We will be particularly aware of the legacy of trust between this bank and the people of
The Baylake and Nicolet Merger
Door County.
Many people believe “merger” is just a more polite term than “acquisition” and many times
it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination
When the Baylake merger was announced, we said we expected to achieve over $7 million
is as close to a true merger as I have seen. At consummation, each shareholder group
of pre-tax cost savings through combination. We will achieve that goal. While we do not
will own 50% of the combined entity and eight former Baylake directors will be joining
make public earnings projections, improved share values have materialized for banks with
additional scale that can execute with efficiency. The Nicolet/Baylake organization
together will have stronger earnings and capital and will be in a great position to continue
building the leading community bank in the State of Wisconsin.
In January we announced the integration of a select group of financial advisors of Navigator
Robert Atwell
Chairman, President
Michael Felhofer
Owner
Susan Merkatoris
Certified Public Accountant
Planning Group and the purchase of their respective books of business, as well as their
and Chief Executive Officer
Candleworks of
Owner and Managing Member
operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm
based in Green Bay. We have had long standing personal and professional relationships
with the Madson family. This move will accelerate the growth of our wealth management
business, which is already substantial and profitable. We have been looking for ways to
grow and gain market share. Navigator brings an existing profitable revenue stream and
above all the right people to build on what we have.
To our original Nicolet shareholders, we are very grateful for getting us going and
sustaining us through the Great Recession. To the shareholders who joined us through
the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your
communities and increase your share price. I hope you are pleased with the results. To the
Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.
Sincerely,
Robert B. Atwell
Chairman, President
Michael E. Daniels
Executive Vice President
and Chief Executive Officer
and Secretary
Nicolet Bankshares, Inc.
Door County, Inc.
Larboard Enterprises, LLC
Michael Daniels
President
Chris Ghidorzi
Director
and Chief Operating Officer
Ghidorzi Companies
Therese Pandl
President and CEO
HSHS EW Division
Nicolet National Bank
John Dykema
President and Owner
Dr. Kim Gowey
Owner
Randy Rose
Retired President and CEO
Cosmetic and Implant
Schwabe North America
Campbell Wrapper Corp
Dentistry of Wisconsin
and Circle Packaging
Machinery, Inc.
Gary Fairchild
President and CEO
Fairchild Equipment, Inc.
Andrew Hetzel, Jr.
President and CEO
NPS Corporation
Donald Long, Jr.
Former Owner and CEO
Century Drill and Tool Co., Inc.
Robert Weyers
Owner
Commercial Horizons, Inc.
13
Robert Atwell
Chairman, President
Michael Daniels
Executive Vice President
Ann K. Lawson
Chief Financial Officer
and Chief Executive Officer
and Secretary
Robert Atwell
Chairman and CEO
Jon Biskner
Vice President
Information Technology
Michael Daniels
President and COO
Jeff Gahnz
Vice President
Marketing and Public Relations
Kristi Hansen
Vice President
Operations
Brad Hutjens
Executive Vice President
Chief Credit Officer
Compliance and Risk Manager
Ann Lawson
Chief Financial Officer
Kate Lombardi
Vice President
Human Resources
PJ Madson
Senior Vice President
Wealth Management
Eric Radzak
Corporate Development
Officer
Michael Steppe
Chief Investment Officer
Mike Vogel
Senior Vice President
Commercial Banking
Michael Waters
Senior Vice President
Fox Cities Market Executive
Eric Witczak
Executive Vice President
Retail and Private Banking
Tom Zellner
Senior Vice President
Retail Banking – Central Region
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Stockholders and Board of Directors
Nicolet Bankshares, Inc.
Green Bay, Wisconsin
We have audited, in accordance with standards of the Public Company
Accounting Oversight Board (United States), the consolidated balance sheets of
Nicolet Bankshares, Inc. and subsidiaries as of December 31, 2015 and 2014, and
the related consolidated statements of income, comprehensive income, changes in
stockholders’ equity and cash flows for each of the three years in the period ended
December 31, 2015 (not presented herein); and in our report dated March 7, 2016,
we expressed an unqualified opinion on those consolidated financial statements.
In our opinion, the information set forth in the accompanying condensed financial
statements is fairly stated, in all material respects, in relation to the consolidated
!
financial statements from which it has been derived.
Atlanta, Georgia
March 7, 2016
C E R T I F I E D P U B L I C A C C O U N T A N T S
15
NICO LET BANKS HARE S, INC . A ND SUB SIDIAR I ES ( De ce mb er 31 , 2015 and 2014)
(In thousands, except share and per share data)
2015
2014
2015
2014
Assets
Liabilities and Stockholders’ Equity
Cash, cash equivalents & certificates in other banks
$ 87,035
$ 79,093
Liabilities:
Total deposits
Securities available for sale (“AFS”)
172,596
168,475
Notes and debentures
Other investments
8,135
8,065
Loans including loans held for sale
881,741
890,613
Allowance for loan losses
(10,307)
(9,288)
Premises and equipment, net
29,613
31,924
Accrued interest payable and other liabilities
Total liabilities
Stockholders’ Equity:
Preferred equity
Common stock
Additional paid-in capital
Retained earnings
Bank owned life insurance
28,475
27,479
Accumulated other comprehensive income
$ 1,056,417
$ 1,059,903
39,788
8,547
33,503
10,812
1,104,752
1,104,218
12,200
24,400
42
45,220
51,059
980
41
45,693
39,843
1,031
Accrued interest receivable and other assets
17,151
18,924
Nicolet Bankshares, Inc. stockholders’ equity
109,501
111,008
Total assets
$ 1,214,439
$ 1,215,285
Noncontrolling interest (“NCI”)
186
59
Total stockholders’ equity and NCI
109,687
111,067
Total liabilities, NCI and stockholders’ equity
$ 1,214,439
$ 1,215,285
Preferred shares issued and outstanding
12,200
24,400
Common shares outstanding
4,154,377
4,058,208
Common shares issued
4,191,067
4,124,439
17
NICOLET BANKSHARES, INC. AND SUBSIDIARIES (Years Ended December 31, 2015 and 2014)
(In thousands, except share and per share data)
2015
2014
2015
2014
Total interest income
$ 48,597
$ 48,949
Noninterest expense:
Salaries and employee benefits
22,523
21,472
Total interest expense
7,213
7,067
Net interest income
41,384
41,882
Provision for loan losses (“PFLL”)
1,800
2,700
Occupancy, equipment and office
Business development and marketing
Data processing
Net interest income after PFLL
39,584
39,182
Other expense
Noninterest income:
Service charges on deposit accounts
Trust services & brokerage fee income
Mortgage income, net
Gains, net
Other income
2,348
5,492
3,258
1,726
2,128
5,200
1,926
539
Total noninterest expense
Income before income tax expense
Income tax expense
Net income
Less: Net income attributable to NCI
4,884
4,392
Less: Preferred stock dividends
212
Net income attributable to Nicolet Bankshares, Inc.
11,428
Total noninterest income
17,708
14,185
Net income available to common shareholders
$ 11,216
$ 9,705
Basic earnings per common share
$ 2.80
$ 2.33
Diluted earnings per common share
$ 2.57
$ 2.25
Weighted average common shares outstanding:
Basic
Diluted
4,003,988
4,165,254
4,362,213
4,311,347
19
6,928
2,244
3,565
4,388
39,648
17,644
6,089
11,555
127
7,086
2,267
3,178
4,706
38,709
14,658
4,607
10,051
102
9,949
244
Independent Auditor
Porter Keadle Moore, LLC
235 Peachtree Street, NE / Suite 1800 / Atlanta, GA 30303
Transfer Agent
Computershare
P.O. Box 30170 / College Station, TX 77842-3170
Overnight Delivery
Computershare
211 Quality Circle / Suite 210 / College Station, TX 77845
Shareholder website:
www.computershare.com/investor
Shareholder online inquiries:
https://www-us.computershare.com/investor/Contact
Toll free in the US: 800.962.4284
Outside the US: 781.575.3120
Fax: 312.604.2312