Quarterlytics / Financial Services / Banks - Regional / Nicolet Bankshares Inc.

Nicolet Bankshares Inc.

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Sector Financial Services
Industry Banks - Regional
Employees 201-500
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FY2015 Annual Report · Nicolet Bankshares Inc.
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111 N. Washington Street  /  P.O. Box 23900  /  Green Bay, WI 54305 -3900
920-430-1400  /  1-800-369-0226

www.n icoletba nk.com

Statements  made  in  this  Annual  Report  which  are  not  purely  historical  are  forward-looking  statements,  as  defined  in  the  Private  Securities  Litigation  Reform  Act  of  1995.    This  includes  any  statements  regarding 

management’s plans, objectives, or goals for future operations, products or services, and forecasts of its revenues, earnings, or other measures of performance.  Such forward-looking statements may be identified by the 

use of words such as “believe,” “expect,” “anticipate,” “intend,” “target,” “estimate,” “continue,” “positions,” “prospects,” “potential,” “plan,” “outlook,” “would”, “should,” “could,” “will,” “may,” or similar expressions.  

Forward-looking  statements  speak  only  as  of  the  date  they  are  made  and  Nicolet  Bankshares,  Inc.  (“Nicolet”)  has  no  duty  to  update  forward-looking  statements.    Forward-looking  statements  are  based  on  current 

management expectations and, by their nature, are subject to risks and uncertainties.  Actual results may differ materially from those contained in the forward-looking statements.  Factors which may cause actual results 

to differ materially from those contained in such forward-looking statements include those identified in the Nicolet’s most recent Form 10-K and subsequent SEC filings.

Forward-looking Statements 

2 0 1 5   A N N U A L   R E P O R T

In 2015, the Nicolet National Foundation was proud to host
our annual golf outing to benefit Willow Tree Cornerstone
Child Advocacy Center in Green Bay.

Willow Tree provides assistance for child abuse victims
and their families. Each pinwheel represents a child who was
served there. The visual image of the blue pinwheels against
the green grass was a stunning and humbling reminder of what
great work Willow Tree does for our communities.

It is a pleasure to partner with great organizations like Willow Tree
to help make our communities a better place.

15 years ago...

after moving out of Mike’s basement,

Nicolet National Bank’s first office

was located in the Historic Bellin Building.

This picture was taken where our first office

used to be. Today, it is the Black and Tan Lounge.

While much has changed in 15 years, our commitment

to serve our customers, the communities and

our employees remains the same.   

Thank you for your

continued support.

3

Dear Shareholders,

Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year. 

Book value per common share was $23.42 at year-end 2015, up 10% over last year end. 

Our core asset quality measures were at historically strong levels, resulting in a lower 

2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million 

(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of 

2015 was a very busy and successful year. With strong financial performance and quality 

assets) at December 31, 2014. Our results reflect the strength of our customer relationships 

management of our balance sheet and capital in 2015, we solidified our position as a 

and the success of our strategic moves in recent years.

strategic leader in Wisconsin banking. We also have become adept at consolidation as 

we have completed three acquisitions from 2010 through 2013. As we write this letter,

As part of our active capital management this year, we sold two outlying branches in 

we are in the middle of two merger transactions; by the time you read this, both will have 

August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of 

closed. In all the excitement of mergers, it is critical to run a really sound, profitable and 

2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then 

growing core banking franchise. We also have to be very clear about what we are doing, 

outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1 

why and the outcomes we expect. There is a lot of math involved in banking and even more 

capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404 

in bank mergers. Amidst all the math, we have to stay focused on what our company does 

common shares at a weighted average per share price of $28.35 including commissions. 

for customers, the community and shareholders.  

We have always been a high growth story, but we do not grow for the sake of growth. 

share price of 27% during 2015 (from $25 to $31.79 at year end 2015). 

We are building out a financial services company that has the capital strength, profitability, 

The following chart reflects our long term stock price performance 

product offerings, understanding and presence to endure. We will not lose sight of the 

against the SNL bank index and the S&P over the past five years. This 

fact that all of our strategies depend on really making a difference to the people and 

relative performance is not driven by clever financial engineering. It is 

places we serve. This year’s letter will address 2015 results, offer our perspective on the 

driven by commitment to our core values, as well as our understanding 

regional economic climate and the banking industry within it. Most importantly, we will 

of and belief in the people we work with, live with and serve.

A benefit of a very strong year was a continued sharp rise in our

push more deeply into the motivating purposes of our two recent transactions.   

We remain in a season of extraordinary opportunity for regional consolidation of a rapidly 

changing and stressed banking industry. Seizing on such opportunity, we announced our 

agreement to merge with Baylake Corp. in September 2015. And in January 2016 we 

announced the integration of a select group of financial advisors from Navigator Planning 

Group in order to accelerate the growth of our wealth management business. While it 

encourages industry consolidation, the current economic condition also challenges the 

ability to make a sound return on the core banking business. Even so, we exceeded our

expectations for profitability and quality in 2015. 

2015 Results

Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred 

stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on 

average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.  

5

Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were 

Building the Base 

held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services, 

Nicolet started as a very high growth, business oriented bank with a single location in 

Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.

downtown Green Bay. Our main strategy was to gather veteran commercial bankers who 

At year-end 2015, we had 4.2 million outstanding shares of common stock held by 

had earned the respect and loyalty of people who run businesses. Along the way we 

approximately 600 shareholders, most of whom are long-term investors, and the core of 

attracted a number of veteran bankers from different organizations who were motivated 

those shares are held by founding investors, employees and current or former board 

by a desire to return to the foundational discipline of understanding and meeting 

members.  In April 2016 the current Baylake shareholders become Nicolet shareholders 

customer needs. For reasons that defy understanding and explanation, this customer-

in our merger of equals. Those new shareholders will own 50% of the combined voting 

focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew 

shares. We want to take the opportunity to express to our newer shareholders who we 

the changing culture of banking was not connecting with customers and that the best 

are and how we think. Reflecting first on where we have been will provide insight into 

bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007, 

the current position of the company and the way we approach the future, especially as

our commercial lending strategy had propelled our growth to $700 million in assets with 

a steward of the investment you have in Nicolet.

an estimated 25% market share of owner managed business in the Green Bay area at 

that time. In our early years we used a lot of wholesale funds, as our local loan growth 

exceeded our ability to grow local deposits. To accelerate our deposit growth, we began 

investing in branches (nearly one per year) and in retail products. We also entered the 

wealth management business in 2001, to serve the needs of our growing customer base. 

So in this early growth phase, with our strong commercial business and growing retail 

and wealth management businesses, we were profitable and we had resilient asset 

quality. But clearly, our strategic imperative was growth.  

The Great Recession

In 2007 the banking industry and the economy in general stood on the edge of a major 

financial crisis rooted in the banking industry’s loss of its ethical bearings, which was 

further aggravated by federal policies that stimulated irresponsible lending. Beginning in 

2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each 

year, which was still strong but well below our historical growth rate. It would not be 

accurate to say that we clearly foresaw the coming collapse. It would be accurate to say 

that the prevailing competitive environment did not make sense to us. We saw lending 

happening at rates and terms that we did not think made sense for our shareholders. We 

just knew that wasn’t sustainable. With the support of a board that owned a high 

percentage of our stock, we simply accepted a much lower rate of loan growth than we 

had budgeted for, and we focused on deposit growth and on maturing our profitability. 

As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t 

be good for shareholders and what is stupid for shareholders can’t be good for custom-

ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what 

The Nicolet Story

The Nicolet story is best understood in three phases—Building the Base, the Great 

banking should be.” This confidence that good business must be fair for shareholders, 

Recession and Leading Consolidation.   

customers and employees is foundational to who we are and drives our decision-making, 

and as a result has supported much of our 

success. This notion of economic fairness 

runs contrary to the national economic 

climate, but it remains a deeply rooted 

part of culture in the northeastern and 

north central Wisconsin markets we 

serve—and is deeply rooted in Nicolet. 

we see nationally has its local effects. The economic health of our customer base is as 

strong as it has ever been because that is what happens in a well-run bank. We can and 

we do work at reaching the lower income parts of our community, but we cannot really 

build a business banking only the unbankable. Banking is a frequent target of current 

political rhetoric. Recently there was a debate in Milwaukee between two Presidential 

candidates. After two hours one could summarize this event as a heated exercise in asserting 

who hates banks more and who will do more to punish bankers. 

By early 2008, we knew our industry was in a major

Here is the key to understanding the pressure on community banks. There are 240 

crisis that would adversely affect us and our customers. 

independent banks in Wisconsin. Most of the communities they serve are aging and have 

Being a commercial bank, we could see by the second

flat or declining population. The entrepreneurial business climate in our markets is not 

half of 2008 our customers experiencing collapsing

flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are 

sales volume by around 25%. While we knew that we

not spawning new small businesses at the rate we once were. Bankers running community 

would have loan problems, we knew our customer base

banks are also aging and there is fatigue for many who have just come through a 

would be resilient if we helped them face their

harrowing industry crisis where they saw many of their peer banks fail and bankers they 

problems and if we faced ours. During 2008 we acted 

know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend 

aggressively to strengthen our capital, build our liquidity and deal with our emerging 

aggressively, as well as the failure of the industry to live up to its ethical responsibilities. 

problem loans. We also decided that there would be an extraordinary opportunity for 

There are many fine banks run by upstanding people, but the industry has become the 

strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital 

target of a massive effort to regulate all financial institutions as if they had caused a crisis 

and regulatory credibility, there would be a great need and opportunity to lead the 

that largely originated in the large banks, unregulated mortgage houses and in the federal 

consolidation of a deeply distressed Wisconsin banking industry.

government itself. This has raised the cost of operation and created real risk for the people 

Leading Consolidation

who own, run and govern banks. The use of personal judgment in lending is critically 

needed, but increasingly discouraged based on the idea that if a banker acts outside of 

It is impossible to formulate a coherent strategy without a clear understanding of the 

“the standard” based upon knowledge of, trust for and experience with a particular 

economic, social and political environment in which we operate. There is not much we 

customer, then that is unfair to people that the banker has neither knowledge of nor 

can do to alter these macro trends. What we can do is understand what the trends mean 

experience with. In other words this regulatory overlay promotes a standardized, boilerplate 

for our company, the companies we bank, our region and our communities. Traditional 

model which by design supplants the customer intimacy and flexibility that are the principle 

economic measures such as unemployment, inflation, corporate earnings and the stock 

competitive advantages of a good community bank.

market would indicate that the economy is largely recovered from the Great Recession. 

Other measures provide insight into why the political and economic climate remains 

Most of the banks that didn’t fail during the crisis are now profitable and have strong 

disturbingly chaotic. The labor force participation rate is at its lowest level in decades. 

capital. The vast majority of community banks are very interest rate spread dependent. 

Politicians talk about creating jobs; business owners talk privately about not being able to 

That means they make most of their money on the difference between their loan rates 

find people who can and will fill the jobs they have. Politicians speak of the concentration 

earned and their deposit rates paid. They don’t have the proportion of fee revenue sources 

of wealth in the top 1% of the population and loss of hope among poor. The political 

that larger banks have. Federal policy has held interest rates at near zero for over seven 

climate is characterized by deep anger and division. I wish that I could write that this 

years in an effort to stimulate the borrowing they believe causes economic growth.

sense of alienation seen across the political spectrum were without foundation.

As economists point out, setting rates so low effectively taxes savers to subsidize 

Wisconsin has historically been a pretty cohesive place, but the disintegration of culture 

borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.

There is apparently no rate low enough to cause our customers to borrow money they 

eight Nicolet directors to govern the combined company. This is a very challenging 

don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads, 

and emotional process. So why is this happening?

causing bank earnings to flatten and decline. For years banks have been hoping and 

expecting that economic recovery would cause rates and lending spreads to rise. News 

This is happening because both boards understand each other, the challenges in the 

of slowing growth in China and negative interest rates in Europe are causing the Fed to 

industry and the extraordinary financial and strategic opportunities in bringing the two 

have second thoughts about letting rates rise. It is not prudent for banks to only count 

organizations together. Both boards believe we are stronger together than we can be 

on higher lending spreads to restore earnings.

individually. This combination has very compelling economics rooted in greater 

efficiency and greater size. Efficiency is the tough part because it really means eliminating 

Community banks have largely recovered, but have a totally different attitude about the 

unnecessary positions. As we have worked our way through the difficult decisions, we 

risks and returns in the business they grew up in. Bank stock values have recovered very 

have found that the job market is very strong for qualified people, but it still means some 

nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market. 

people leave at a time they didn’t chose. Both boards focused on the strong economics 

The investment markets accurately perceive banking to be a mature industry with

of the combination and insisted that management face the hard decisions about people 

softening earnings, much higher regulatory costs and higher capital requirements.

thoughtfully and generously. At one critical juncture in the negotiations as we struggled 

When we attend bank strategy conferences, the presentations and the private

with personnel questions, one of the directors looked square at management of both 

conversations are all about the need to grow in order to gain efficiency or else sell.

companies and said, “If this deal doesn’t come together, you had better have a very 

Many banks are talking about being a buyer, but lack a real understanding of how

good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic 

difficult it is to garner the talent, the capital and regulatory credibility to be a successful 

impact the combination has on profitability, share value, capital strength and the ability 

acquirer. This difficult environment represents an extraordinary opportunity for

of the combined company to serve its core markets for the long term.  

profitable consolidation. 

In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked 

material market presence in Brown and Kewaunee counties as well. The company has served 

closely at six troubled banks that we expected might fail. In April 2013 we acquired

Door County for over 140 years earning over 62% deposit market share. That represents 

Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of 

an extraordinary amount of trust that the people in Door County have placed in one 

the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw 

institution. All directors are well aware of the responsibility that comes with this community 

the opportunity to recover share value more rapidly by accepting Nicolet common stock. 

trust. All of the branches in Door County are staying open, and we expect to build on 

Since that merger was announced in November 2012, former Mid-Wisconsin shareholders 

Baylake’s legacy of community support and engagement. The decision to combine under 

have seen their Nicolet stock value more than triple. Mergers are often discussed with 

the Nicolet name was difficult but well thought out. The directors of both companies 

the military language of conquest. We approach mergers the way we approach customer 

decided that it is critical to run one integrated bank. The Baylake name has real meaning 

relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in 

and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.

places where we can make a real difference for the customers and communities and we 

We decided that Nicolet better fit our broader geography and strategic growth goals. 

Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a 

will not side step the difficult decisions. 

We intend to honor the Baylake legacy through careful attention to all our communities. 

We will be particularly aware of the legacy of trust between this bank and the people of 

The Baylake and Nicolet Merger

Door County.

Many people believe “merger” is just a more polite term than “acquisition” and many times 

it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination 

When the Baylake merger was announced, we said we expected to achieve over $7 million 

is as close to a true merger as I have seen. At consummation, each shareholder group 

of pre-tax cost savings through combination. We will achieve that goal. While we do not 

will own 50% of the combined entity and eight former Baylake directors will be joining 

make public earnings projections, improved share values have materialized for banks with 

additional scale that can execute with efficiency. The Nicolet/Baylake organization 

together will have stronger earnings and capital and will be in a great position to continue 

building the leading community bank in the State of Wisconsin. 

In January we announced the integration of a select group of financial advisors of Navigator 

Planning Group and the purchase of their respective books of business, as well as their 

operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm 

based in Green Bay. We have had long standing personal and professional relationships 

with the Madson family. This move will accelerate the growth of our wealth management 

business, which is already substantial and profitable. We have been looking for ways to 

grow and gain market share. Navigator brings an existing profitable revenue stream and 

above all the right people to build on what we have.           

To our original Nicolet shareholders, we are very grateful for getting us going and 

sustaining us through the Great Recession. To the shareholders who joined us through 

the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your

communities and increase your share price. I hope you are pleased with the results. To the 

Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.                  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year. 

Book value per common share was $23.42 at year-end 2015, up 10% over last year end. 

Our core asset quality measures were at historically strong levels, resulting in a lower 

2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million 

(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of 

Dear Shareholders,

2015 was a very busy and successful year. With strong financial performance and quality 

assets) at December 31, 2014. Our results reflect the strength of our customer relationships 

management of our balance sheet and capital in 2015, we solidified our position as a 

and the success of our strategic moves in recent years.

strategic leader in Wisconsin banking. We also have become adept at consolidation as 

we have completed three acquisitions from 2010 through 2013. As we write this letter,

As part of our active capital management this year, we sold two outlying branches in 

we are in the middle of two merger transactions; by the time you read this, both will have 

August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of 

closed. In all the excitement of mergers, it is critical to run a really sound, profitable and 

2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then 

growing core banking franchise. We also have to be very clear about what we are doing, 

outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1 

why and the outcomes we expect. There is a lot of math involved in banking and even more 

capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404 

in bank mergers. Amidst all the math, we have to stay focused on what our company does 

common shares at a weighted average per share price of $28.35 including commissions. 

for customers, the community and shareholders.  

We have always been a high growth story, but we do not grow for the sake of growth. 

share price of 27% during 2015 (from $25 to $31.79 at year end 2015). 

We are building out a financial services company that has the capital strength, profitability, 

The following chart reflects our long term stock price performance 

product offerings, understanding and presence to endure. We will not lose sight of the 

against the SNL bank index and the S&P over the past five years. This 

fact that all of our strategies depend on really making a difference to the people and 

relative performance is not driven by clever financial engineering. It is 

places we serve. This year’s letter will address 2015 results, offer our perspective on the 

driven by commitment to our core values, as well as our understanding 

regional economic climate and the banking industry within it. Most importantly, we will 

of and belief in the people we work with, live with and serve.

A benefit of a very strong year was a continued sharp rise in our

push more deeply into the motivating purposes of our two recent transactions.   

We remain in a season of extraordinary opportunity for regional consolidation of a rapidly 

changing and stressed banking industry. Seizing on such opportunity, we announced our 

agreement to merge with Baylake Corp. in September 2015. And in January 2016 we 

announced the integration of a select group of financial advisors from Navigator Planning 

Group in order to accelerate the growth of our wealth management business. While it 

encourages industry consolidation, the current economic condition also challenges the 

ability to make a sound return on the core banking business. Even so, we exceeded our

expectations for profitability and quality in 2015. 

2015 Results

Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred 

stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on 

average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.  

Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were 

Building the Base 

held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services, 

Nicolet started as a very high growth, business oriented bank with a single location in 

Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.

downtown Green Bay. Our main strategy was to gather veteran commercial bankers who 

At year-end 2015, we had 4.2 million outstanding shares of common stock held by 

had earned the respect and loyalty of people who run businesses. Along the way we 

approximately 600 shareholders, most of whom are long-term investors, and the core of 

attracted a number of veteran bankers from different organizations who were motivated 

those shares are held by founding investors, employees and current or former board 

by a desire to return to the foundational discipline of understanding and meeting 

members.  In April 2016 the current Baylake shareholders become Nicolet shareholders 

customer needs. For reasons that defy understanding and explanation, this customer-

in our merger of equals. Those new shareholders will own 50% of the combined voting 

focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew 

shares. We want to take the opportunity to express to our newer shareholders who we 

the changing culture of banking was not connecting with customers and that the best 

are and how we think. Reflecting first on where we have been will provide insight into 

bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007, 

the current position of the company and the way we approach the future, especially as

our commercial lending strategy had propelled our growth to $700 million in assets with 

a steward of the investment you have in Nicolet.

The Nicolet Story

an estimated 25% market share of owner managed business in the Green Bay area at 

that time. In our early years we used a lot of wholesale funds, as our local loan growth 

exceeded our ability to grow local deposits. To accelerate our deposit growth, we began 

investing in branches (nearly one per year) and in retail products. We also entered the 

wealth management business in 2001, to serve the needs of our growing customer base. 

So in this early growth phase, with our strong commercial business and growing retail 

and wealth management businesses, we were profitable and we had resilient asset 

quality. But clearly, our strategic imperative was growth.  

The Great Recession

In 2007 the banking industry and the economy in general stood on the edge of a major 

financial crisis rooted in the banking industry’s loss of its ethical bearings, which was 

further aggravated by federal policies that stimulated irresponsible lending. Beginning in 

2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each 

year, which was still strong but well below our historical growth rate. It would not be 

accurate to say that we clearly foresaw the coming collapse. It would be accurate to say 

that the prevailing competitive environment did not make sense to us. We saw lending 

happening at rates and terms that we did not think made sense for our shareholders. We 

just knew that wasn’t sustainable. With the support of a board that owned a high 

percentage of our stock, we simply accepted a much lower rate of loan growth than we 

had budgeted for, and we focused on deposit growth and on maturing our profitability. 

As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t 

be good for shareholders and what is stupid for shareholders can’t be good for custom-

ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what 

The Nicolet story is best understood in three phases—Building the Base, the Great 

banking should be.” This confidence that good business must be fair for shareholders, 

Recession and Leading Consolidation.   

customers and employees is foundational to who we are and drives our decision-making, 

7

and as a result has supported much of our 

success. This notion of economic fairness 

runs contrary to the national economic 

climate, but it remains a deeply rooted 

part of culture in the northeastern and 

north central Wisconsin markets we 

serve—and is deeply rooted in Nicolet. 

we see nationally has its local effects. The economic health of our customer base is as 

strong as it has ever been because that is what happens in a well-run bank. We can and 

we do work at reaching the lower income parts of our community, but we cannot really 

build a business banking only the unbankable. Banking is a frequent target of current 

political rhetoric. Recently there was a debate in Milwaukee between two Presidential 

candidates. After two hours one could summarize this event as a heated exercise in asserting 

who hates banks more and who will do more to punish bankers. 

By early 2008, we knew our industry was in a major

Here is the key to understanding the pressure on community banks. There are 240 

crisis that would adversely affect us and our customers. 

independent banks in Wisconsin. Most of the communities they serve are aging and have 

Being a commercial bank, we could see by the second

flat or declining population. The entrepreneurial business climate in our markets is not 

half of 2008 our customers experiencing collapsing

flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are 

sales volume by around 25%. While we knew that we

not spawning new small businesses at the rate we once were. Bankers running community 

would have loan problems, we knew our customer base

banks are also aging and there is fatigue for many who have just come through a 

would be resilient if we helped them face their

harrowing industry crisis where they saw many of their peer banks fail and bankers they 

problems and if we faced ours. During 2008 we acted 

know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend 

aggressively to strengthen our capital, build our liquidity and deal with our emerging 

aggressively, as well as the failure of the industry to live up to its ethical responsibilities. 

problem loans. We also decided that there would be an extraordinary opportunity for 

There are many fine banks run by upstanding people, but the industry has become the 

strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital 

target of a massive effort to regulate all financial institutions as if they had caused a crisis 

and regulatory credibility, there would be a great need and opportunity to lead the 

that largely originated in the large banks, unregulated mortgage houses and in the federal 

consolidation of a deeply distressed Wisconsin banking industry.

government itself. This has raised the cost of operation and created real risk for the people 

Leading Consolidation

who own, run and govern banks. The use of personal judgment in lending is critically 

needed, but increasingly discouraged based on the idea that if a banker acts outside of 

It is impossible to formulate a coherent strategy without a clear understanding of the 

“the standard” based upon knowledge of, trust for and experience with a particular 

economic, social and political environment in which we operate. There is not much we 

customer, then that is unfair to people that the banker has neither knowledge of nor 

can do to alter these macro trends. What we can do is understand what the trends mean 

experience with. In other words this regulatory overlay promotes a standardized, boilerplate 

for our company, the companies we bank, our region and our communities. Traditional 

model which by design supplants the customer intimacy and flexibility that are the principle 

economic measures such as unemployment, inflation, corporate earnings and the stock 

competitive advantages of a good community bank.

market would indicate that the economy is largely recovered from the Great Recession. 

Other measures provide insight into why the political and economic climate remains 

Most of the banks that didn’t fail during the crisis are now profitable and have strong 

disturbingly chaotic. The labor force participation rate is at its lowest level in decades. 

capital. The vast majority of community banks are very interest rate spread dependent. 

Politicians talk about creating jobs; business owners talk privately about not being able to 

That means they make most of their money on the difference between their loan rates 

find people who can and will fill the jobs they have. Politicians speak of the concentration 

earned and their deposit rates paid. They don’t have the proportion of fee revenue sources 

of wealth in the top 1% of the population and loss of hope among poor. The political 

that larger banks have. Federal policy has held interest rates at near zero for over seven 

climate is characterized by deep anger and division. I wish that I could write that this 

years in an effort to stimulate the borrowing they believe causes economic growth.

sense of alienation seen across the political spectrum were without foundation.

As economists point out, setting rates so low effectively taxes savers to subsidize 

Wisconsin has historically been a pretty cohesive place, but the disintegration of culture 

borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.

There is apparently no rate low enough to cause our customers to borrow money they 

eight Nicolet directors to govern the combined company. This is a very challenging 

don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads, 

and emotional process. So why is this happening?

causing bank earnings to flatten and decline. For years banks have been hoping and 

expecting that economic recovery would cause rates and lending spreads to rise. News 

This is happening because both boards understand each other, the challenges in the 

of slowing growth in China and negative interest rates in Europe are causing the Fed to 

industry and the extraordinary financial and strategic opportunities in bringing the two 

have second thoughts about letting rates rise. It is not prudent for banks to only count 

organizations together. Both boards believe we are stronger together than we can be 

on higher lending spreads to restore earnings.

individually. This combination has very compelling economics rooted in greater 

efficiency and greater size. Efficiency is the tough part because it really means eliminating 

Community banks have largely recovered, but have a totally different attitude about the 

unnecessary positions. As we have worked our way through the difficult decisions, we 

risks and returns in the business they grew up in. Bank stock values have recovered very 

have found that the job market is very strong for qualified people, but it still means some 

nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market. 

people leave at a time they didn’t chose. Both boards focused on the strong economics 

The investment markets accurately perceive banking to be a mature industry with

of the combination and insisted that management face the hard decisions about people 

softening earnings, much higher regulatory costs and higher capital requirements.

thoughtfully and generously. At one critical juncture in the negotiations as we struggled 

When we attend bank strategy conferences, the presentations and the private

with personnel questions, one of the directors looked square at management of both 

conversations are all about the need to grow in order to gain efficiency or else sell.

companies and said, “If this deal doesn’t come together, you had better have a very 

Many banks are talking about being a buyer, but lack a real understanding of how

good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic 

difficult it is to garner the talent, the capital and regulatory credibility to be a successful 

impact the combination has on profitability, share value, capital strength and the ability 

acquirer. This difficult environment represents an extraordinary opportunity for

of the combined company to serve its core markets for the long term.  

profitable consolidation. 

In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked 

material market presence in Brown and Kewaunee counties as well. The company has served 

closely at six troubled banks that we expected might fail. In April 2013 we acquired

Door County for over 140 years earning over 62% deposit market share. That represents 

Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of 

an extraordinary amount of trust that the people in Door County have placed in one 

the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw 

institution. All directors are well aware of the responsibility that comes with this community 

the opportunity to recover share value more rapidly by accepting Nicolet common stock. 

trust. All of the branches in Door County are staying open, and we expect to build on 

Since that merger was announced in November 2012, former Mid-Wisconsin shareholders 

Baylake’s legacy of community support and engagement. The decision to combine under 

have seen their Nicolet stock value more than triple. Mergers are often discussed with 

the Nicolet name was difficult but well thought out. The directors of both companies 

the military language of conquest. We approach mergers the way we approach customer 

decided that it is critical to run one integrated bank. The Baylake name has real meaning 

relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in 

and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.

places where we can make a real difference for the customers and communities and we 

We decided that Nicolet better fit our broader geography and strategic growth goals. 

Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a 

will not side step the difficult decisions. 

We intend to honor the Baylake legacy through careful attention to all our communities. 

We will be particularly aware of the legacy of trust between this bank and the people of 

The Baylake and Nicolet Merger

Door County.

Many people believe “merger” is just a more polite term than “acquisition” and many times 

it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination 

When the Baylake merger was announced, we said we expected to achieve over $7 million 

is as close to a true merger as I have seen. At consummation, each shareholder group 

of pre-tax cost savings through combination. We will achieve that goal. While we do not 

will own 50% of the combined entity and eight former Baylake directors will be joining 

make public earnings projections, improved share values have materialized for banks with 

additional scale that can execute with efficiency. The Nicolet/Baylake organization 

together will have stronger earnings and capital and will be in a great position to continue 

building the leading community bank in the State of Wisconsin. 

In January we announced the integration of a select group of financial advisors of Navigator 

Planning Group and the purchase of their respective books of business, as well as their 

operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm 

based in Green Bay. We have had long standing personal and professional relationships 

with the Madson family. This move will accelerate the growth of our wealth management 

business, which is already substantial and profitable. We have been looking for ways to 

grow and gain market share. Navigator brings an existing profitable revenue stream and 

above all the right people to build on what we have.           

To our original Nicolet shareholders, we are very grateful for getting us going and 

sustaining us through the Great Recession. To the shareholders who joined us through 

the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your

communities and increase your share price. I hope you are pleased with the results. To the 

Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.                  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year. 

Book value per common share was $23.42 at year-end 2015, up 10% over last year end. 

Our core asset quality measures were at historically strong levels, resulting in a lower 

2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million 

(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of 

Dear Shareholders,

2015 was a very busy and successful year. With strong financial performance and quality 

assets) at December 31, 2014. Our results reflect the strength of our customer relationships 

management of our balance sheet and capital in 2015, we solidified our position as a 

and the success of our strategic moves in recent years.

strategic leader in Wisconsin banking. We also have become adept at consolidation as 

we have completed three acquisitions from 2010 through 2013. As we write this letter,

As part of our active capital management this year, we sold two outlying branches in 

we are in the middle of two merger transactions; by the time you read this, both will have 

August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of 

closed. In all the excitement of mergers, it is critical to run a really sound, profitable and 

2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then 

growing core banking franchise. We also have to be very clear about what we are doing, 

outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1 

why and the outcomes we expect. There is a lot of math involved in banking and even more 

capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404 

in bank mergers. Amidst all the math, we have to stay focused on what our company does 

common shares at a weighted average per share price of $28.35 including commissions. 

for customers, the community and shareholders.  

We have always been a high growth story, but we do not grow for the sake of growth. 

share price of 27% during 2015 (from $25 to $31.79 at year end 2015). 

We are building out a financial services company that has the capital strength, profitability, 

The following chart reflects our long term stock price performance 

product offerings, understanding and presence to endure. We will not lose sight of the 

against the SNL bank index and the S&P over the past five years. This 

fact that all of our strategies depend on really making a difference to the people and 

relative performance is not driven by clever financial engineering. It is 

places we serve. This year’s letter will address 2015 results, offer our perspective on the 

driven by commitment to our core values, as well as our understanding 

regional economic climate and the banking industry within it. Most importantly, we will 

of and belief in the people we work with, live with and serve.

A benefit of a very strong year was a continued sharp rise in our

push more deeply into the motivating purposes of our two recent transactions.   

We remain in a season of extraordinary opportunity for regional consolidation of a rapidly 

changing and stressed banking industry. Seizing on such opportunity, we announced our 

agreement to merge with Baylake Corp. in September 2015. And in January 2016 we 

announced the integration of a select group of financial advisors from Navigator Planning 

Group in order to accelerate the growth of our wealth management business. While it 

encourages industry consolidation, the current economic condition also challenges the 

ability to make a sound return on the core banking business. Even so, we exceeded our

expectations for profitability and quality in 2015. 

2015 Results

Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred 

stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on 

average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.  

Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were 

Building the Base 

held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services, 

Nicolet started as a very high growth, business oriented bank with a single location in 

Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.

downtown Green Bay. Our main strategy was to gather veteran commercial bankers who 

At year-end 2015, we had 4.2 million outstanding shares of common stock held by 

had earned the respect and loyalty of people who run businesses. Along the way we 

approximately 600 shareholders, most of whom are long-term investors, and the core of 

attracted a number of veteran bankers from different organizations who were motivated 

those shares are held by founding investors, employees and current or former board 

by a desire to return to the foundational discipline of understanding and meeting 

members.  In April 2016 the current Baylake shareholders become Nicolet shareholders 

customer needs. For reasons that defy understanding and explanation, this customer-

in our merger of equals. Those new shareholders will own 50% of the combined voting 

focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew 

shares. We want to take the opportunity to express to our newer shareholders who we 

the changing culture of banking was not connecting with customers and that the best 

are and how we think. Reflecting first on where we have been will provide insight into 

bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007, 

the current position of the company and the way we approach the future, especially as

our commercial lending strategy had propelled our growth to $700 million in assets with 

a steward of the investment you have in Nicolet.

an estimated 25% market share of owner managed business in the Green Bay area at 

that time. In our early years we used a lot of wholesale funds, as our local loan growth 

exceeded our ability to grow local deposits. To accelerate our deposit growth, we began 

investing in branches (nearly one per year) and in retail products. We also entered the 

wealth management business in 2001, to serve the needs of our growing customer base. 

So in this early growth phase, with our strong commercial business and growing retail 

and wealth management businesses, we were profitable and we had resilient asset 

quality. But clearly, our strategic imperative was growth.  

The Great Recession

In 2007 the banking industry and the economy in general stood on the edge of a major 

financial crisis rooted in the banking industry’s loss of its ethical bearings, which was 

further aggravated by federal policies that stimulated irresponsible lending. Beginning in 

2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each 

year, which was still strong but well below our historical growth rate. It would not be 

accurate to say that we clearly foresaw the coming collapse. It would be accurate to say 

that the prevailing competitive environment did not make sense to us. We saw lending 

happening at rates and terms that we did not think made sense for our shareholders. We 

just knew that wasn’t sustainable. With the support of a board that owned a high 

percentage of our stock, we simply accepted a much lower rate of loan growth than we 

had budgeted for, and we focused on deposit growth and on maturing our profitability. 

As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t 

be good for shareholders and what is stupid for shareholders can’t be good for custom-

ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what 

The Nicolet Story

The Nicolet story is best understood in three phases—Building the Base, the Great 

banking should be.” This confidence that good business must be fair for shareholders, 

Recession and Leading Consolidation.   

customers and employees is foundational to who we are and drives our decision-making, 

and as a result has supported much of our 

success. This notion of economic fairness 

runs contrary to the national economic 

climate, but it remains a deeply rooted 

part of culture in the northeastern and 

north central Wisconsin markets we 

serve—and is deeply rooted in Nicolet. 

we see nationally has its local effects. The economic health of our customer base is as 

strong as it has ever been because that is what happens in a well-run bank. We can and 

we do work at reaching the lower income parts of our community, but we cannot really 

build a business banking only the unbankable. Banking is a frequent target of current 

political rhetoric. Recently there was a debate in Milwaukee between two Presidential 

candidates. After two hours one could summarize this event as a heated exercise in asserting 

who hates banks more and who will do more to punish bankers. 

By early 2008, we knew our industry was in a major

Here is the key to understanding the pressure on community banks. There are 240 

crisis that would adversely affect us and our customers. 

independent banks in Wisconsin. Most of the communities they serve are aging and have 

Being a commercial bank, we could see by the second

flat or declining population. The entrepreneurial business climate in our markets is not 

half of 2008 our customers experiencing collapsing

flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are 

sales volume by around 25%. While we knew that we

not spawning new small businesses at the rate we once were. Bankers running community 

would have loan problems, we knew our customer base

banks are also aging and there is fatigue for many who have just come through a 

OUR VIEW OF THE
BANKING WORLD

would be resilient if we helped them face their

harrowing industry crisis where they saw many of their peer banks fail and bankers they 

problems and if we faced ours. During 2008 we acted 

know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend 

aggressively to strengthen our capital, build our liquidity and deal with our emerging 

aggressively, as well as the failure of the industry to live up to its ethical responsibilities. 

problem loans. We also decided that there would be an extraordinary opportunity for 

There are many fine banks run by upstanding people, but the industry has become the 

strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital 

target of a massive effort to regulate all financial institutions as if they had caused a crisis 

and regulatory credibility, there would be a great need and opportunity to lead the 

that largely originated in the large banks, unregulated mortgage houses and in the federal 

consolidation of a deeply distressed Wisconsin banking industry.

government itself. This has raised the cost of operation and created real risk for the people 

Leading Consolidation

who own, run and govern banks. The use of personal judgment in lending is critically 

needed, but increasingly discouraged based on the idea that if a banker acts outside of 

It is impossible to formulate a coherent strategy without a clear understanding of the 

“the standard” based upon knowledge of, trust for and experience with a particular 

economic, social and political environment in which we operate. There is not much we 

customer, then that is unfair to people that the banker has neither knowledge of nor 

can do to alter these macro trends. What we can do is understand what the trends mean 

experience with. In other words this regulatory overlay promotes a standardized, boilerplate 

for our company, the companies we bank, our region and our communities. Traditional 

model which by design supplants the customer intimacy and flexibility that are the principle 

economic measures such as unemployment, inflation, corporate earnings and the stock 

competitive advantages of a good community bank.

market would indicate that the economy is largely recovered from the Great Recession. 

Other measures provide insight into why the political and economic climate remains 

Most of the banks that didn’t fail during the crisis are now profitable and have strong 

disturbingly chaotic. The labor force participation rate is at its lowest level in decades. 

capital. The vast majority of community banks are very interest rate spread dependent. 

Politicians talk about creating jobs; business owners talk privately about not being able to 

That means they make most of their money on the difference between their loan rates 

find people who can and will fill the jobs they have. Politicians speak of the concentration 

earned and their deposit rates paid. They don’t have the proportion of fee revenue sources 

of wealth in the top 1% of the population and loss of hope among poor. The political 

that larger banks have. Federal policy has held interest rates at near zero for over seven 

climate is characterized by deep anger and division. I wish that I could write that this 

years in an effort to stimulate the borrowing they believe causes economic growth.

sense of alienation seen across the political spectrum were without foundation.

As economists point out, setting rates so low effectively taxes savers to subsidize 

Wisconsin has historically been a pretty cohesive place, but the disintegration of culture 

borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.

9

There is apparently no rate low enough to cause our customers to borrow money they 

eight Nicolet directors to govern the combined company. This is a very challenging 

don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads, 

and emotional process. So why is this happening?

causing bank earnings to flatten and decline. For years banks have been hoping and 

expecting that economic recovery would cause rates and lending spreads to rise. News 

This is happening because both boards understand each other, the challenges in the 

of slowing growth in China and negative interest rates in Europe are causing the Fed to 

industry and the extraordinary financial and strategic opportunities in bringing the two 

have second thoughts about letting rates rise. It is not prudent for banks to only count 

organizations together. Both boards believe we are stronger together than we can be 

on higher lending spreads to restore earnings.

individually. This combination has very compelling economics rooted in greater 

efficiency and greater size. Efficiency is the tough part because it really means eliminating 

Community banks have largely recovered, but have a totally different attitude about the 

unnecessary positions. As we have worked our way through the difficult decisions, we 

risks and returns in the business they grew up in. Bank stock values have recovered very 

have found that the job market is very strong for qualified people, but it still means some 

nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market. 

people leave at a time they didn’t chose. Both boards focused on the strong economics 

The investment markets accurately perceive banking to be a mature industry with

of the combination and insisted that management face the hard decisions about people 

softening earnings, much higher regulatory costs and higher capital requirements.

thoughtfully and generously. At one critical juncture in the negotiations as we struggled 

When we attend bank strategy conferences, the presentations and the private

with personnel questions, one of the directors looked square at management of both 

conversations are all about the need to grow in order to gain efficiency or else sell.

companies and said, “If this deal doesn’t come together, you had better have a very 

Many banks are talking about being a buyer, but lack a real understanding of how

good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic 

difficult it is to garner the talent, the capital and regulatory credibility to be a successful 

impact the combination has on profitability, share value, capital strength and the ability 

acquirer. This difficult environment represents an extraordinary opportunity for

of the combined company to serve its core markets for the long term.  

profitable consolidation. 

In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked 

material market presence in Brown and Kewaunee counties as well. The company has served 

closely at six troubled banks that we expected might fail. In April 2013 we acquired

Door County for over 140 years earning over 62% deposit market share. That represents 

Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of 

an extraordinary amount of trust that the people in Door County have placed in one 

the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw 

institution. All directors are well aware of the responsibility that comes with this community 

the opportunity to recover share value more rapidly by accepting Nicolet common stock. 

trust. All of the branches in Door County are staying open, and we expect to build on 

Since that merger was announced in November 2012, former Mid-Wisconsin shareholders 

Baylake’s legacy of community support and engagement. The decision to combine under 

have seen their Nicolet stock value more than triple. Mergers are often discussed with 

the Nicolet name was difficult but well thought out. The directors of both companies 

the military language of conquest. We approach mergers the way we approach customer 

decided that it is critical to run one integrated bank. The Baylake name has real meaning 

relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in 

and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.

places where we can make a real difference for the customers and communities and we 

We decided that Nicolet better fit our broader geography and strategic growth goals. 

Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a 

will not side step the difficult decisions. 

We intend to honor the Baylake legacy through careful attention to all our communities. 

We will be particularly aware of the legacy of trust between this bank and the people of 

The Baylake and Nicolet Merger

Door County.

Many people believe “merger” is just a more polite term than “acquisition” and many times 

it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination 

When the Baylake merger was announced, we said we expected to achieve over $7 million 

is as close to a true merger as I have seen. At consummation, each shareholder group 

of pre-tax cost savings through combination. We will achieve that goal. While we do not 

will own 50% of the combined entity and eight former Baylake directors will be joining 

make public earnings projections, improved share values have materialized for banks with 

additional scale that can execute with efficiency. The Nicolet/Baylake organization 

together will have stronger earnings and capital and will be in a great position to continue 

building the leading community bank in the State of Wisconsin. 

In January we announced the integration of a select group of financial advisors of Navigator 

Planning Group and the purchase of their respective books of business, as well as their 

operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm 

based in Green Bay. We have had long standing personal and professional relationships 

with the Madson family. This move will accelerate the growth of our wealth management 

business, which is already substantial and profitable. We have been looking for ways to 

grow and gain market share. Navigator brings an existing profitable revenue stream and 

above all the right people to build on what we have.           

To our original Nicolet shareholders, we are very grateful for getting us going and 

sustaining us through the Great Recession. To the shareholders who joined us through 

the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your

communities and increase your share price. I hope you are pleased with the results. To the 

Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.                  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year. 

Book value per common share was $23.42 at year-end 2015, up 10% over last year end. 

Our core asset quality measures were at historically strong levels, resulting in a lower 

2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million 

(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of 

Dear Shareholders,

2015 was a very busy and successful year. With strong financial performance and quality 

assets) at December 31, 2014. Our results reflect the strength of our customer relationships 

management of our balance sheet and capital in 2015, we solidified our position as a 

and the success of our strategic moves in recent years.

strategic leader in Wisconsin banking. We also have become adept at consolidation as 

we have completed three acquisitions from 2010 through 2013. As we write this letter,

As part of our active capital management this year, we sold two outlying branches in 

we are in the middle of two merger transactions; by the time you read this, both will have 

August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of 

closed. In all the excitement of mergers, it is critical to run a really sound, profitable and 

2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then 

growing core banking franchise. We also have to be very clear about what we are doing, 

outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1 

why and the outcomes we expect. There is a lot of math involved in banking and even more 

capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404 

in bank mergers. Amidst all the math, we have to stay focused on what our company does 

common shares at a weighted average per share price of $28.35 including commissions. 

for customers, the community and shareholders.  

We have always been a high growth story, but we do not grow for the sake of growth. 

share price of 27% during 2015 (from $25 to $31.79 at year end 2015). 

We are building out a financial services company that has the capital strength, profitability, 

The following chart reflects our long term stock price performance 

product offerings, understanding and presence to endure. We will not lose sight of the 

against the SNL bank index and the S&P over the past five years. This 

fact that all of our strategies depend on really making a difference to the people and 

relative performance is not driven by clever financial engineering. It is 

places we serve. This year’s letter will address 2015 results, offer our perspective on the 

driven by commitment to our core values, as well as our understanding 

regional economic climate and the banking industry within it. Most importantly, we will 

of and belief in the people we work with, live with and serve.

A benefit of a very strong year was a continued sharp rise in our

push more deeply into the motivating purposes of our two recent transactions.   

We remain in a season of extraordinary opportunity for regional consolidation of a rapidly 

changing and stressed banking industry. Seizing on such opportunity, we announced our 

agreement to merge with Baylake Corp. in September 2015. And in January 2016 we 

announced the integration of a select group of financial advisors from Navigator Planning 

Group in order to accelerate the growth of our wealth management business. While it 

encourages industry consolidation, the current economic condition also challenges the 

ability to make a sound return on the core banking business. Even so, we exceeded our

expectations for profitability and quality in 2015. 

2015 Results

Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred 

stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on 

average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.  

Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were 

Building the Base 

held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services, 

Nicolet started as a very high growth, business oriented bank with a single location in 

Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.

downtown Green Bay. Our main strategy was to gather veteran commercial bankers who 

At year-end 2015, we had 4.2 million outstanding shares of common stock held by 

had earned the respect and loyalty of people who run businesses. Along the way we 

approximately 600 shareholders, most of whom are long-term investors, and the core of 

attracted a number of veteran bankers from different organizations who were motivated 

those shares are held by founding investors, employees and current or former board 

by a desire to return to the foundational discipline of understanding and meeting 

members.  In April 2016 the current Baylake shareholders become Nicolet shareholders 

customer needs. For reasons that defy understanding and explanation, this customer-

in our merger of equals. Those new shareholders will own 50% of the combined voting 

focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew 

shares. We want to take the opportunity to express to our newer shareholders who we 

the changing culture of banking was not connecting with customers and that the best 

are and how we think. Reflecting first on where we have been will provide insight into 

bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007, 

the current position of the company and the way we approach the future, especially as

our commercial lending strategy had propelled our growth to $700 million in assets with 

a steward of the investment you have in Nicolet.

an estimated 25% market share of owner managed business in the Green Bay area at 

that time. In our early years we used a lot of wholesale funds, as our local loan growth 

exceeded our ability to grow local deposits. To accelerate our deposit growth, we began 

investing in branches (nearly one per year) and in retail products. We also entered the 

wealth management business in 2001, to serve the needs of our growing customer base. 

So in this early growth phase, with our strong commercial business and growing retail 

and wealth management businesses, we were profitable and we had resilient asset 

quality. But clearly, our strategic imperative was growth.  

The Great Recession

In 2007 the banking industry and the economy in general stood on the edge of a major 

financial crisis rooted in the banking industry’s loss of its ethical bearings, which was 

further aggravated by federal policies that stimulated irresponsible lending. Beginning in 

2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each 

year, which was still strong but well below our historical growth rate. It would not be 

accurate to say that we clearly foresaw the coming collapse. It would be accurate to say 

that the prevailing competitive environment did not make sense to us. We saw lending 

happening at rates and terms that we did not think made sense for our shareholders. We 

just knew that wasn’t sustainable. With the support of a board that owned a high 

percentage of our stock, we simply accepted a much lower rate of loan growth than we 

had budgeted for, and we focused on deposit growth and on maturing our profitability. 

As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t 

be good for shareholders and what is stupid for shareholders can’t be good for custom-

ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what 

The Nicolet Story

The Nicolet story is best understood in three phases—Building the Base, the Great 

banking should be.” This confidence that good business must be fair for shareholders, 

Recession and Leading Consolidation.   

customers and employees is foundational to who we are and drives our decision-making, 

and as a result has supported much of our 

success. This notion of economic fairness 

runs contrary to the national economic 

climate, but it remains a deeply rooted 

part of culture in the northeastern and 

north central Wisconsin markets we 

serve—and is deeply rooted in Nicolet. 

we see nationally has its local effects. The economic health of our customer base is as 

strong as it has ever been because that is what happens in a well-run bank. We can and 

we do work at reaching the lower income parts of our community, but we cannot really 

build a business banking only the unbankable. Banking is a frequent target of current 

political rhetoric. Recently there was a debate in Milwaukee between two Presidential 

candidates. After two hours one could summarize this event as a heated exercise in asserting 

who hates banks more and who will do more to punish bankers. 

By early 2008, we knew our industry was in a major

Here is the key to understanding the pressure on community banks. There are 240 

crisis that would adversely affect us and our customers. 

independent banks in Wisconsin. Most of the communities they serve are aging and have 

Being a commercial bank, we could see by the second

flat or declining population. The entrepreneurial business climate in our markets is not 

half of 2008 our customers experiencing collapsing

flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are 

sales volume by around 25%. While we knew that we

not spawning new small businesses at the rate we once were. Bankers running community 

would have loan problems, we knew our customer base

banks are also aging and there is fatigue for many who have just come through a 

would be resilient if we helped them face their

harrowing industry crisis where they saw many of their peer banks fail and bankers they 

problems and if we faced ours. During 2008 we acted 

know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend 

aggressively to strengthen our capital, build our liquidity and deal with our emerging 

aggressively, as well as the failure of the industry to live up to its ethical responsibilities. 

problem loans. We also decided that there would be an extraordinary opportunity for 

There are many fine banks run by upstanding people, but the industry has become the 

strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital 

target of a massive effort to regulate all financial institutions as if they had caused a crisis 

and regulatory credibility, there would be a great need and opportunity to lead the 

that largely originated in the large banks, unregulated mortgage houses and in the federal 

consolidation of a deeply distressed Wisconsin banking industry.

government itself. This has raised the cost of operation and created real risk for the people 

Leading Consolidation

who own, run and govern banks. The use of personal judgment in lending is critically 

needed, but increasingly discouraged based on the idea that if a banker acts outside of 

It is impossible to formulate a coherent strategy without a clear understanding of the 

“the standard” based upon knowledge of, trust for and experience with a particular 

economic, social and political environment in which we operate. There is not much we 

customer, then that is unfair to people that the banker has neither knowledge of nor 

can do to alter these macro trends. What we can do is understand what the trends mean 

experience with. In other words this regulatory overlay promotes a standardized, boilerplate 

for our company, the companies we bank, our region and our communities. Traditional 

model which by design supplants the customer intimacy and flexibility that are the principle 

economic measures such as unemployment, inflation, corporate earnings and the stock 

competitive advantages of a good community bank.

market would indicate that the economy is largely recovered from the Great Recession. 

Other measures provide insight into why the political and economic climate remains 

Most of the banks that didn’t fail during the crisis are now profitable and have strong 

disturbingly chaotic. The labor force participation rate is at its lowest level in decades. 

capital. The vast majority of community banks are very interest rate spread dependent. 

Politicians talk about creating jobs; business owners talk privately about not being able to 

That means they make most of their money on the difference between their loan rates 

find people who can and will fill the jobs they have. Politicians speak of the concentration 

earned and their deposit rates paid. They don’t have the proportion of fee revenue sources 

of wealth in the top 1% of the population and loss of hope among poor. The political 

that larger banks have. Federal policy has held interest rates at near zero for over seven 

climate is characterized by deep anger and division. I wish that I could write that this 

years in an effort to stimulate the borrowing they believe causes economic growth.

sense of alienation seen across the political spectrum were without foundation.

As economists point out, setting rates so low effectively taxes savers to subsidize 

Wisconsin has historically been a pretty cohesive place, but the disintegration of culture 

borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.

There is apparently no rate low enough to cause our customers to borrow money they 

eight Nicolet directors to govern the combined company. This is a very challenging 

don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads, 

and emotional process. So why is this happening?

causing bank earnings to flatten and decline. For years banks have been hoping and 

expecting that economic recovery would cause rates and lending spreads to rise. News 

This is happening because both boards understand each other, the challenges in the 

of slowing growth in China and negative interest rates in Europe are causing the Fed to 

industry and the extraordinary financial and strategic opportunities in bringing the two 

have second thoughts about letting rates rise. It is not prudent for banks to only count 

organizations together. Both boards believe we are stronger together than we can be 

on higher lending spreads to restore earnings.

individually. This combination has very compelling economics rooted in greater 

efficiency and greater size. Efficiency is the tough part because it really means eliminating 

Community banks have largely recovered, but have a totally different attitude about the 

unnecessary positions. As we have worked our way through the difficult decisions, we 

risks and returns in the business they grew up in. Bank stock values have recovered very 

have found that the job market is very strong for qualified people, but it still means some 

nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market. 

people leave at a time they didn’t chose. Both boards focused on the strong economics 

The investment markets accurately perceive banking to be a mature industry with

of the combination and insisted that management face the hard decisions about people 

softening earnings, much higher regulatory costs and higher capital requirements.

thoughtfully and generously. At one critical juncture in the negotiations as we struggled 

When we attend bank strategy conferences, the presentations and the private

with personnel questions, one of the directors looked square at management of both 

conversations are all about the need to grow in order to gain efficiency or else sell.

companies and said, “If this deal doesn’t come together, you had better have a very 

Many banks are talking about being a buyer, but lack a real understanding of how

good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic 

difficult it is to garner the talent, the capital and regulatory credibility to be a successful 

impact the combination has on profitability, share value, capital strength and the ability 

acquirer. This difficult environment represents an extraordinary opportunity for

of the combined company to serve its core markets for the long term.  

profitable consolidation. 

In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked 

material market presence in Brown and Kewaunee counties as well. The company has served 

closely at six troubled banks that we expected might fail. In April 2013 we acquired

Door County for over 140 years earning over 62% deposit market share. That represents 

Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of 

an extraordinary amount of trust that the people in Door County have placed in one 

the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw 

institution. All directors are well aware of the responsibility that comes with this community 

the opportunity to recover share value more rapidly by accepting Nicolet common stock. 

trust. All of the branches in Door County are staying open, and we expect to build on 

Since that merger was announced in November 2012, former Mid-Wisconsin shareholders 

Baylake’s legacy of community support and engagement. The decision to combine under 

have seen their Nicolet stock value more than triple. Mergers are often discussed with 

the Nicolet name was difficult but well thought out. The directors of both companies 

the military language of conquest. We approach mergers the way we approach customer 

decided that it is critical to run one integrated bank. The Baylake name has real meaning 

relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in 

and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.

places where we can make a real difference for the customers and communities and we 

We decided that Nicolet better fit our broader geography and strategic growth goals. 

Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a 

will not side step the difficult decisions. 

We intend to honor the Baylake legacy through careful attention to all our communities. 

We will be particularly aware of the legacy of trust between this bank and the people of 

The Baylake and Nicolet Merger

Door County.

Many people believe “merger” is just a more polite term than “acquisition” and many times 

it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination 

When the Baylake merger was announced, we said we expected to achieve over $7 million 

is as close to a true merger as I have seen. At consummation, each shareholder group 

of pre-tax cost savings through combination. We will achieve that goal. While we do not 

will own 50% of the combined entity and eight former Baylake directors will be joining 

make public earnings projections, improved share values have materialized for banks with 

11

additional scale that can execute with efficiency. The Nicolet/Baylake organization 

together will have stronger earnings and capital and will be in a great position to continue 

building the leading community bank in the State of Wisconsin. 

In January we announced the integration of a select group of financial advisors of Navigator 

Planning Group and the purchase of their respective books of business, as well as their 

operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm 

based in Green Bay. We have had long standing personal and professional relationships 

with the Madson family. This move will accelerate the growth of our wealth management 

business, which is already substantial and profitable. We have been looking for ways to 

grow and gain market share. Navigator brings an existing profitable revenue stream and 

above all the right people to build on what we have.           

To our original Nicolet shareholders, we are very grateful for getting us going and 

sustaining us through the Great Recession. To the shareholders who joined us through 

the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your

communities and increase your share price. I hope you are pleased with the results. To the 

Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.                  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Return on average common equity (ROCE) was 12.35%, compared to 11.55% last year. 

Book value per common share was $23.42 at year-end 2015, up 10% over last year end. 

Our core asset quality measures were at historically strong levels, resulting in a lower 

2015 loan loss provision than for 2014. Nonperforming assets fell 47% to only $3.9 million 

(or 0.32% of total assets) at December 31, 2015, compared to $7.4 million (or 0.61% of 

Dear Shareholders,

2015 was a very busy and successful year. With strong financial performance and quality 

assets) at December 31, 2014. Our results reflect the strength of our customer relationships 

management of our balance sheet and capital in 2015, we solidified our position as a 

and the success of our strategic moves in recent years.

strategic leader in Wisconsin banking. We also have become adept at consolidation as 

we have completed three acquisitions from 2010 through 2013. As we write this letter,

As part of our active capital management this year, we sold two outlying branches in 

we are in the middle of two merger transactions; by the time you read this, both will have 

August, issued $12 million of 5% fixed-rate, 10-year subordinated debt in the first half of 

closed. In all the excitement of mergers, it is critical to run a really sound, profitable and 

2015 (increasing our regulatory Tier 2 capital), redeemed $12.2 million or half of our then 

growing core banking franchise. We also have to be very clear about what we are doing, 

outstanding SBLF preferred stock in September at par (reducing total and regulatory Tier 1 

why and the outcomes we expect. There is a lot of math involved in banking and even more 

capital and the future cost of capital), and used $4.2 million during 2015 to repurchase 146,404 

in bank mergers. Amidst all the math, we have to stay focused on what our company does 

common shares at a weighted average per share price of $28.35 including commissions. 

for customers, the community and shareholders.  

We have always been a high growth story, but we do not grow for the sake of growth. 

share price of 27% during 2015 (from $25 to $31.79 at year end 2015). 

We are building out a financial services company that has the capital strength, profitability, 

The following chart reflects our long term stock price performance 

product offerings, understanding and presence to endure. We will not lose sight of the 

against the SNL bank index and the S&P over the past five years. This 

fact that all of our strategies depend on really making a difference to the people and 

relative performance is not driven by clever financial engineering. It is 

places we serve. This year’s letter will address 2015 results, offer our perspective on the 

driven by commitment to our core values, as well as our understanding 

regional economic climate and the banking industry within it. Most importantly, we will 

of and belief in the people we work with, live with and serve.

A benefit of a very strong year was a continued sharp rise in our

push more deeply into the motivating purposes of our two recent transactions.   

We remain in a season of extraordinary opportunity for regional consolidation of a rapidly 

changing and stressed banking industry. Seizing on such opportunity, we announced our 

agreement to merge with Baylake Corp. in September 2015. And in January 2016 we 

announced the integration of a select group of financial advisors from Navigator Planning 

Group in order to accelerate the growth of our wealth management business. While it 

encourages industry consolidation, the current economic condition also challenges the 

ability to make a sound return on the core banking business. Even so, we exceeded our

expectations for profitability and quality in 2015. 

2015 Results

Nicolet’s net income was $11.4 million for 2015, 15% higher than 2014, and after preferred 

stock dividends, diluted earnings per share were $2.57, 14% higher than 2014. Return on 

average assets (ROA) improved to 0.96% for 2015, compared to 0.84% for 2014.  

Nicolet turned 15 years old in November 2015. In its earlier years, Nicolet’s shares were 

Building the Base 

held by under 300 shareholders. With the April 2013 Mid-Wisconsin Financial Services, 

Nicolet started as a very high growth, business oriented bank with a single location in 

Inc. (Mid-Wisconsin) acquisition, a large number of new shareholders joined Nicolet.

downtown Green Bay. Our main strategy was to gather veteran commercial bankers who 

At year-end 2015, we had 4.2 million outstanding shares of common stock held by 

had earned the respect and loyalty of people who run businesses. Along the way we 

approximately 600 shareholders, most of whom are long-term investors, and the core of 

attracted a number of veteran bankers from different organizations who were motivated 

those shares are held by founding investors, employees and current or former board 

by a desire to return to the foundational discipline of understanding and meeting 

members.  In April 2016 the current Baylake shareholders become Nicolet shareholders 

customer needs. For reasons that defy understanding and explanation, this customer-

in our merger of equals. Those new shareholders will own 50% of the combined voting 

focused mindset was rapidly abandoned in the later 1990s by the larger banks. We knew 

shares. We want to take the opportunity to express to our newer shareholders who we 

the changing culture of banking was not connecting with customers and that the best 

are and how we think. Reflecting first on where we have been will provide insight into 

bankers found it frustrating and demeaning. Hence, Nicolet was founded and by 2007, 

the current position of the company and the way we approach the future, especially as

our commercial lending strategy had propelled our growth to $700 million in assets with 

a steward of the investment you have in Nicolet.

an estimated 25% market share of owner managed business in the Green Bay area at 

that time. In our early years we used a lot of wholesale funds, as our local loan growth 

exceeded our ability to grow local deposits. To accelerate our deposit growth, we began 

investing in branches (nearly one per year) and in retail products. We also entered the 

wealth management business in 2001, to serve the needs of our growing customer base. 

So in this early growth phase, with our strong commercial business and growing retail 

and wealth management businesses, we were profitable and we had resilient asset 

quality. But clearly, our strategic imperative was growth.  

The Great Recession

In 2007 the banking industry and the economy in general stood on the edge of a major 

financial crisis rooted in the banking industry’s loss of its ethical bearings, which was 

further aggravated by federal policies that stimulated irresponsible lending. Beginning in 

2005 we had dramatically slowed the loan growth at Nicolet to approximately 13% each 

year, which was still strong but well below our historical growth rate. It would not be 

accurate to say that we clearly foresaw the coming collapse. It would be accurate to say 

that the prevailing competitive environment did not make sense to us. We saw lending 

happening at rates and terms that we did not think made sense for our shareholders. We 

just knew that wasn’t sustainable. With the support of a board that owned a high 

percentage of our stock, we simply accepted a much lower rate of loan growth than we 

had budgeted for, and we focused on deposit growth and on maturing our profitability. 

As one of our directors said at the time, “Stupid hurts. What is stupid for customers can’t 

be good for shareholders and what is stupid for shareholders can’t be good for custom-

ers”. This was our Forrest Gump moment, “I am not a very smart man, but I know what 

The Nicolet Story

The Nicolet story is best understood in three phases—Building the Base, the Great 

banking should be.” This confidence that good business must be fair for shareholders, 

Recession and Leading Consolidation.   

customers and employees is foundational to who we are and drives our decision-making, 

and as a result has supported much of our 

success. This notion of economic fairness 

runs contrary to the national economic 

climate, but it remains a deeply rooted 

part of culture in the northeastern and 

north central Wisconsin markets we 

serve—and is deeply rooted in Nicolet. 

we see nationally has its local effects. The economic health of our customer base is as 

strong as it has ever been because that is what happens in a well-run bank. We can and 

we do work at reaching the lower income parts of our community, but we cannot really 

build a business banking only the unbankable. Banking is a frequent target of current 

political rhetoric. Recently there was a debate in Milwaukee between two Presidential 

candidates. After two hours one could summarize this event as a heated exercise in asserting 

who hates banks more and who will do more to punish bankers. 

By early 2008, we knew our industry was in a major

Here is the key to understanding the pressure on community banks. There are 240 

crisis that would adversely affect us and our customers. 

independent banks in Wisconsin. Most of the communities they serve are aging and have 

Being a commercial bank, we could see by the second

flat or declining population. The entrepreneurial business climate in our markets is not 

half of 2008 our customers experiencing collapsing

flourishing as it was in the 1990s. Plenty of companies are doing really well, but we are 

sales volume by around 25%. While we knew that we

not spawning new small businesses at the rate we once were. Bankers running community 

would have loan problems, we knew our customer base

banks are also aging and there is fatigue for many who have just come through a 

would be resilient if we helped them face their

harrowing industry crisis where they saw many of their peer banks fail and bankers they 

problems and if we faced ours. During 2008 we acted 

know sued by the FDIC. The crisis was caused by a combination of federal pressure to lend 

aggressively to strengthen our capital, build our liquidity and deal with our emerging 

aggressively, as well as the failure of the industry to live up to its ethical responsibilities. 

problem loans. We also decided that there would be an extraordinary opportunity for 

There are many fine banks run by upstanding people, but the industry has become the 

strategic growth in the aftermath of the crisis. We knew if we had the talent, the capital 

target of a massive effort to regulate all financial institutions as if they had caused a crisis 

and regulatory credibility, there would be a great need and opportunity to lead the 

that largely originated in the large banks, unregulated mortgage houses and in the federal 

consolidation of a deeply distressed Wisconsin banking industry.

government itself. This has raised the cost of operation and created real risk for the people 

Leading Consolidation

who own, run and govern banks. The use of personal judgment in lending is critically 

needed, but increasingly discouraged based on the idea that if a banker acts outside of 

It is impossible to formulate a coherent strategy without a clear understanding of the 

“the standard” based upon knowledge of, trust for and experience with a particular 

economic, social and political environment in which we operate. There is not much we 

customer, then that is unfair to people that the banker has neither knowledge of nor 

can do to alter these macro trends. What we can do is understand what the trends mean 

experience with. In other words this regulatory overlay promotes a standardized, boilerplate 

for our company, the companies we bank, our region and our communities. Traditional 

model which by design supplants the customer intimacy and flexibility that are the principle 

economic measures such as unemployment, inflation, corporate earnings and the stock 

competitive advantages of a good community bank.

market would indicate that the economy is largely recovered from the Great Recession. 

Other measures provide insight into why the political and economic climate remains 

Most of the banks that didn’t fail during the crisis are now profitable and have strong 

disturbingly chaotic. The labor force participation rate is at its lowest level in decades. 

capital. The vast majority of community banks are very interest rate spread dependent. 

Politicians talk about creating jobs; business owners talk privately about not being able to 

That means they make most of their money on the difference between their loan rates 

find people who can and will fill the jobs they have. Politicians speak of the concentration 

earned and their deposit rates paid. They don’t have the proportion of fee revenue sources 

of wealth in the top 1% of the population and loss of hope among poor. The political 

that larger banks have. Federal policy has held interest rates at near zero for over seven 

climate is characterized by deep anger and division. I wish that I could write that this 

years in an effort to stimulate the borrowing they believe causes economic growth.

sense of alienation seen across the political spectrum were without foundation.

As economists point out, setting rates so low effectively taxes savers to subsidize 

Wisconsin has historically been a pretty cohesive place, but the disintegration of culture 

borrowers. Despite this unprecedented effort to induce borrowing, loan growth is quite soft.

There is apparently no rate low enough to cause our customers to borrow money they 

eight Nicolet directors to govern the combined company. This is a very challenging 

don’t want to borrow. Meanwhile, prolonged low rates compress bank lending spreads, 

and emotional process. So why is this happening?

causing bank earnings to flatten and decline. For years banks have been hoping and 

expecting that economic recovery would cause rates and lending spreads to rise. News 

This is happening because both boards understand each other, the challenges in the 

of slowing growth in China and negative interest rates in Europe are causing the Fed to 

industry and the extraordinary financial and strategic opportunities in bringing the two 

have second thoughts about letting rates rise. It is not prudent for banks to only count 

organizations together. Both boards believe we are stronger together than we can be 

on higher lending spreads to restore earnings.

individually. This combination has very compelling economics rooted in greater 

efficiency and greater size. Efficiency is the tough part because it really means eliminating 

Community banks have largely recovered, but have a totally different attitude about the 

unnecessary positions. As we have worked our way through the difficult decisions, we 

risks and returns in the business they grew up in. Bank stock values have recovered very 

have found that the job market is very strong for qualified people, but it still means some 

nicely on a relative scale, but price-to-earnings (P/E) multiples lag the general market. 

people leave at a time they didn’t chose. Both boards focused on the strong economics 

The investment markets accurately perceive banking to be a mature industry with

of the combination and insisted that management face the hard decisions about people 

softening earnings, much higher regulatory costs and higher capital requirements.

thoughtfully and generously. At one critical juncture in the negotiations as we struggled 

When we attend bank strategy conferences, the presentations and the private

with personnel questions, one of the directors looked square at management of both 

conversations are all about the need to grow in order to gain efficiency or else sell.

companies and said, “If this deal doesn’t come together, you had better have a very 

Many banks are talking about being a buyer, but lack a real understanding of how

good reason.” He wasn’t being heartless. He was keeping our focus on the intrinsic 

difficult it is to garner the talent, the capital and regulatory credibility to be a successful 

impact the combination has on profitability, share value, capital strength and the ability 

acquirer. This difficult environment represents an extraordinary opportunity for

of the combined company to serve its core markets for the long term.  

profitable consolidation. 

In 2010 we acquired four Green Bay area branches from Anchor Bank. In 2011 we looked 

material market presence in Brown and Kewaunee counties as well. The company has served 

closely at six troubled banks that we expected might fail. In April 2013 we acquired

Door County for over 140 years earning over 62% deposit market share. That represents 

Mid-Wisconsin Bank in an exchange of equity. We also purchased assets and liabilities of 

an extraordinary amount of trust that the people in Door County have placed in one 

the Bank of Wausau from the FDIC. Mid-Wisconsin was a troubled institution that saw 

institution. All directors are well aware of the responsibility that comes with this community 

the opportunity to recover share value more rapidly by accepting Nicolet common stock. 

trust. All of the branches in Door County are staying open, and we expect to build on 

Since that merger was announced in November 2012, former Mid-Wisconsin shareholders 

Baylake’s legacy of community support and engagement. The decision to combine under 

have seen their Nicolet stock value more than triple. Mergers are often discussed with 

the Nicolet name was difficult but well thought out. The directors of both companies 

the military language of conquest. We approach mergers the way we approach customer 

decided that it is critical to run one integrated bank. The Baylake name has real meaning 

relationships. We are looking to be creative, sincere, gutsy and fair. We will do them in 

and resonance. Nicolet is a name that has strong resonance throughout Wisconsin.

places where we can make a real difference for the customers and communities and we 

We decided that Nicolet better fit our broader geography and strategic growth goals. 

Baylake grew out of the Bank of Sturgeon Bay. In the last 25 years Baylake earned a 

will not side step the difficult decisions. 

We intend to honor the Baylake legacy through careful attention to all our communities. 

We will be particularly aware of the legacy of trust between this bank and the people of 

The Baylake and Nicolet Merger

Door County.

Many people believe “merger” is just a more polite term than “acquisition” and many times 

it is. While Nicolet is the surviving entity and the name we will use is Nicolet; this combination 

When the Baylake merger was announced, we said we expected to achieve over $7 million 

is as close to a true merger as I have seen. At consummation, each shareholder group 

of pre-tax cost savings through combination. We will achieve that goal. While we do not 

will own 50% of the combined entity and eight former Baylake directors will be joining 

make public earnings projections, improved share values have materialized for banks with 

additional scale that can execute with efficiency. The Nicolet/Baylake organization 

together will have stronger earnings and capital and will be in a great position to continue 

building the leading community bank in the State of Wisconsin. 

In January we announced the integration of a select group of financial advisors of Navigator 

Robert Atwell
Chairman, President

Michael Felhofer
Owner

Susan Merkatoris
Certified Public Accountant

Planning Group and the purchase of their respective books of business, as well as their 

and Chief Executive Officer

Candleworks of

Owner and Managing Member

operating platform into Nicolet. Navigator has been a family-owned wealth advisory firm 

based in Green Bay. We have had long standing personal and professional relationships 

with the Madson family. This move will accelerate the growth of our wealth management 

business, which is already substantial and profitable. We have been looking for ways to 

grow and gain market share. Navigator brings an existing profitable revenue stream and 

above all the right people to build on what we have.           

To our original Nicolet shareholders, we are very grateful for getting us going and 

sustaining us through the Great Recession. To the shareholders who joined us through 

the 2013 combination with Mid-Wisconsin, thank you for trusting us to serve your

communities and increase your share price. I hope you are pleased with the results. To the 

Baylake shareholders joining us, thank you for trusting us. We expect to make you proud.                  

Sincerely,

Robert B. Atwell 

Chairman, President 

Michael E. Daniels

Executive Vice President

and Chief Executive Officer 

and Secretary

Nicolet Bankshares, Inc.

Door County, Inc.

Larboard Enterprises, LLC

Michael Daniels
President

Chris Ghidorzi
Director

and Chief Operating Officer

Ghidorzi Companies 

Therese Pandl
President and CEO

HSHS EW Division

Nicolet National Bank

John Dykema
President and Owner

Dr. Kim Gowey
Owner

Randy Rose
Retired President and CEO

Cosmetic and Implant

Schwabe North America 

Campbell Wrapper Corp

Dentistry of Wisconsin

and Circle Packaging

Machinery, Inc.

Gary Fairchild
President and CEO

Fairchild Equipment, Inc.

Andrew Hetzel, Jr.
President and CEO

NPS Corporation

Donald Long, Jr.
Former Owner and CEO

Century Drill and Tool Co., Inc.

Robert Weyers
Owner

Commercial Horizons, Inc.

13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Robert Atwell
Chairman, President

Michael Daniels
Executive Vice President

Ann K. Lawson
Chief Financial Officer

and Chief Executive Officer

and Secretary

Robert Atwell
Chairman and CEO

Jon Biskner
Vice President

Information Technology 

Michael Daniels
President and COO

Jeff Gahnz
Vice President

Marketing and Public Relations

Kristi Hansen
Vice President

Operations 

Brad Hutjens
Executive Vice President

Chief Credit Officer

Compliance and Risk Manager

Ann Lawson
Chief Financial Officer

Kate Lombardi
Vice President

Human Resources

PJ Madson
Senior Vice President

Wealth Management

Eric Radzak
Corporate Development

Officer

Michael Steppe
Chief Investment Officer

Mike Vogel
Senior Vice President

Commercial Banking 

Michael Waters  
Senior Vice President

Fox Cities Market Executive

Eric Witczak
Executive Vice President

Retail and Private Banking

Tom Zellner
Senior Vice President

Retail Banking – Central Region

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and Board of Directors 

Nicolet Bankshares, Inc. 

Green Bay, Wisconsin 

  We have audited, in accordance with standards of the Public Company 

Accounting Oversight Board (United States), the consolidated balance sheets of 

Nicolet Bankshares, Inc. and subsidiaries as of December 31, 2015 and 2014, and 

the related consolidated statements of income, comprehensive income, changes in 

stockholders’ equity and cash flows for each of the three years in the period ended 

December 31, 2015 (not presented herein); and in our report dated March 7, 2016, 

we expressed an unqualified opinion on those consolidated financial statements.

In our opinion, the information set forth in the accompanying condensed financial 

statements is fairly stated, in all material respects, in relation to the consolidated 

!

financial statements from which it has been derived.

Atlanta, Georgia 

March 7, 2016

C E R T I F I E D   P U B L I C   A C C O U N T A N T S

15

 
NICO LET BANKS HARE S, INC . A ND SUB SIDIAR I ES  ( De ce mb er  31 , 2015 and 2014)

(In thousands, except share and per share data) 

2015 

2014

2015 

2014

Assets

Liabilities and Stockholders’ Equity 

Cash, cash equivalents & certificates in other banks 

$       87,035 

$   79,093

Liabilities: 

Total deposits 

Securities available for sale (“AFS”) 

172,596 

168,475

Notes and debentures 

Other investments 

8,135 

8,065

Loans including loans held for sale 

881,741 

890,613

Allowance for loan losses 

(10,307) 

(9,288)

Premises and equipment, net 

29,613 

31,924

Accrued interest payable and other liabilities 

     Total liabilities 

Stockholders’ Equity: 

Preferred equity 

Common stock 

Additional paid-in capital 

Retained earnings 

Bank owned life insurance 

28,475 

27,479

Accumulated other comprehensive income 

$  1,056,417 

$ 1,059,903

39,788 

8,547 

33,503

10,812

1,104,752 

1,104,218

12,200 

24,400

42 

45,220 

51,059 

980 

41

45,693

39,843

1,031

Accrued interest receivable and other assets 

17,151 

18,924

     Nicolet Bankshares, Inc. stockholders’ equity 

109,501 

111,008

     Total assets 

$  1,214,439 

$ 1,215,285

Noncontrolling interest (“NCI”) 

186 

59

     Total stockholders’ equity and NCI 

109,687 

111,067

     Total liabilities, NCI and stockholders’ equity 

$  1,214,439 

$ 1,215,285

Preferred shares issued and outstanding 

12,200 

24,400

Common shares outstanding 

4,154,377 

4,058,208

Common shares issued 

4,191,067 

4,124,439

17

 
 
 
 
 
NICOLET BANKSHARES, INC. AND SUBSIDIARIES (Years Ended December 31, 2015 and 2014)

(In thousands, except share and per share data) 

2015 

2014

2015 

2014

Total interest income 

$   48,597 

$   48,949

Noninterest expense: 

    Salaries and employee benefits 

22,523 

21,472 

Total interest expense 

7,213 

7,067

Net interest income 

41,384 

41,882

Provision for loan losses (“PFLL”) 

1,800 

2,700

    Occupancy, equipment and office 

    Business development and marketing 

    Data processing 

     Net interest income after PFLL 

39,584 

39,182

    Other expense 

Noninterest income: 

    Service charges on deposit accounts 

    Trust services & brokerage fee income 

    Mortgage income, net 

    Gains, net 

    Other income 

2,348 

5,492 

3,258 

1,726 

2,128

5,200

1,926

539

     Total noninterest expense 

     Income before income tax expense 

Income tax expense 

     Net income 

Less: Net income attributable to NCI 

4,884 

4,392

Less:  Preferred stock dividends  

212 

     Net income attributable to Nicolet Bankshares, Inc. 

11,428 

     Total noninterest income 

17,708 

14,185

     Net income available to common shareholders 

$   11,216 

$     9,705

Basic earnings per common share 

$       2.80 

$       2.33

Diluted earnings per common share 

$       2.57 

$       2.25

Weighted average common shares outstanding: 

     Basic  

     Diluted  

4,003,988 

4,165,254

4,362,213 

4,311,347

19

6,928 

2,244 

3,565 

4,388 

39,648 

17,644 

6,089 

11,555 

127 

7,086 

2,267 

3,178 

4,706 

38,709

14,658

4,607

10,051

102

9,949

244

 
 
 
 
 
 
 
 
Independent Auditor

Porter Keadle Moore, LLC

235 Peachtree Street, NE  /  Suite 1800  /  Atlanta, GA 30303

Transfer Agent

Computershare

P.O. Box 30170  /  College Station, TX  77842-3170

Overnight Delivery

Computershare

211 Quality Circle  /  Suite 210  /  College Station, TX  77845

Shareholder website:

www.computershare.com/investor

Shareholder online inquiries:

https://www-us.computershare.com/investor/Contact

Toll free in the US: 800.962.4284

Outside the US: 781.575.3120

Fax: 312.604.2312