Quarterlytics / Financial Services / Banks - Regional / Nicolet Bankshares Inc.

Nicolet Bankshares Inc.

ncbs · NASDAQ Financial Services
Claim this profile
Ticker ncbs
Exchange NASDAQ
Sector Financial Services
Industry Banks - Regional
Employees 201-500
← All annual reports
FY2019 Annual Report · Nicolet Bankshares Inc.
Sign in to download
Loading PDF…
www.nic oletbank.com

111 N. Washington Street  /  P.O. Box 23900  /  Green Bay, WI 54305 -3900
920-430-1400  /  1 -800-369-0226

2019 Annual Report

Forward-looking Statements 

Statements made in this Annual Report which are not purely historical are forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995.  This includes any statements 

regarding management’s plans, objectives, or goals for future operations, products or services, and forecasts of its revenues, earnings, or other measures of performance.  Such forward-looking 

statements may be identified by the use of words such as “believe,” “expect,” “anticipate,” “intend,” “target,” “estimate,” “continue,” “positions,” “prospects,” “potential,” “plan,” “outlook,” “would”, 

“should,”  “could,”  “will,”  “may,”  or  similar  expressions.    Forward-looking  statements  speak  only  as  of  the  date  they  are  made  and  Nicolet  Bankshares,  Inc.  (“Nicolet”)  has  no  duty  to  update 

forward-looking statements.  Forward-looking statements are based on current management expectations and, by their nature, are subject to risks and uncertainties.  Actual results may differ materially 

from those contained in the forward-looking statements.  Factors which may cause actual results to differ materially from those contained in such forward-looking statements include those identified in 

Nicolet’s most recent Form 10-K and subsequent SEC filings.

We know our purpose at Nicolet
is to SERVE.
Our core values guide our actions.

3

Mike & Bob

D E A R   S H A R E H O L D E R S

If it were all about the numbers, this annual letter to shareholders would be easy to write.  

Over the years, you have given us feedback that you appreciate our efforts to 

describe the meaning of the numbers. 2019’s outstanding financial results are the 

fruit of our deep commitment to the core ideas that have guided Nicolet since its 

inception in 2000. Whether in commercial banking, retail banking, mortgage lending, 

wealth management, or our success at buying and integrating community banks,

we know our craft exceptionally well. In our 20 years of working at this mission 

together, we have learned from our successes and even more from our stumbles.

At the heart of Nicolet lies a passionate commitment to the people and communities 

we serve. The result of that commitment is the shareholder return you have enjoyed. 

We are not trying to balance competing interests, rather, we are growing an integrated 

network of people who have learned to believe in each other and work cooperatively 

toward shared success. We have very aggressive financial performance expectations, 

but we never confuse the intended result for the purpose. We expect our people to 

be outstanding professionals. They have to understand what it means to invest 

themselves in their colleagues and their customers. The “why” drives the “how”

and the “what.”     

THE NUMBERS

Investors can clearly see how our stock price has out-performed the broad market 

and banking indices over the last year, the last five years, and the last 20 years.

The fact that we now have a liquid currency that trades at a premium valuation to peers 

is of enormous strategic importance. This is also advantageous to our shareholders 

who wish to realize the value they hold. A premium share price is a major reason 

superior performance in earnings, quality, and growth. These core fundamentals are 

augmented by our proven ability to acquire and quickly integrate other community 

banks. Our three main banking business lines are commercial banking, retail banking, 

and wealth management. They are strong, profitable, and growing. Our acquisition 

business line has strengthened our deposit funding, added relevant scale, and made us 

a lot of money over the last 10 years.             

2019 numbers are outstanding from any perspective. Net income of $54.6 million 

represents a 33% increase over 2018. EPS of $5.52 represents an increase of 34% over 

2018. Our year-end share price soared over 50% over the prior year-end. Our asset quality 

continued its long-term position as among the best in the industry. Organic growth 

generally exceeds the growth in our region. We acquired Choice Bank in November, 

adding a further 12% to our then pre-merger assets. We have demonstrated rapid 

growth, consistent quality, and exceptional profitability.   

Historical results tell a powerful story, but investors don’t so much own the past as 

they buy or choose to hold a piece of the future. Here are some key points about 

past numbers that give insight into our future. 

5

1. Earnings – In our planning, we sift out the major unusual events from past 

performance. In the second quarter of 2019, we realized a large gain on the sale of 

80% of our interest in UFS, a regional core system processor. Together with some 

discretionary compensation measures, this sale netted a $5.4 million gain in earnings, 

representing $0.55 per share. Removing this net gain, 2019 EPS would still have been 

21% stronger than 2018 EPS of $4.12. EPS is really the best measure of earnings 

applicable to each shareholder. EPS captures whether management is actually growing 

net income in a manner that enhances shareholder return, or just growing assets for 

the sake of growth. Industry benchmarks such as return on average assets (“ROA”) 

and return on average tangible common equity (“ROTCE”) are relevant and ours are 

why we can do so well with our strategy of buying other community banks. However, 

strong, but EPS is the most meaningful to you.

our growth and size have changed the way our stock price moves and made it much 

more reflective of national and international market movements. The vast majority 

of our shareholders are long term holders who live within our community footprint. 

The momentary share price is largely established by the transient buyers and sellers 

who come and go from our ownership structure for reasons that may have little to 

do with the fundamentals of our business. We focus on the main areas that really 

drive the value of your investment. Our consistent premium price is driven by our 

2. Quality – The most significant risk indicators for a bank shareholder are the 

nonperforming asset ratio and the net charge-off percentage. Our ratios have been 

consistently below peer average for many years, and remained so in 2019, at 0.42% and 

0.02%, respectively. Under the current leadership, the bank underwent a significant 

stress test during 2008 through 2011, the toughest seen in our industry in over

90 years. During those years, Nicolet stayed profitable, grew loans and deposits,

and emerged poised to complete six acquisitions through year-end 2019 and announce 

to them at a discount to intrinsic value. Most boards focus too much on “initial deal 

two more so far in 2020. Annual earnings matter and ours are exceptional, but the 

price” rather than the quality of the stock currency they are buying. We are increasingly 

drivers of long-term value are the quality of those earnings and the ability to stay 

focused on potential sellers who really grasp the importance of both. 

strong in tough times.

3. Growth – After a very rapid organic growth rate during our launching years, we have 

RISK MANAGEMENT

settled into a very steady, quality growth rate that exceeds the economic growth of 

our region. We consistently take quality market share in a moderate growth state, 

Many customers and shareholders are uneasy about the many elements of risk. A strong 

and have also gained market share in those markets we entered through acquisition. 

bank understands and manages its own risk but is not paralyzed by fear. A great bank 

Our earnings today are benefitting greatly from the particularly strong focus we 

helps its customers understand, evaluate, and manage their risks. The risk we most 

have put on core deposit growth. We were investing in core deposit growth at a time 

immediately control is credit risk, which is the risk embedded in our lending activities. 

when there was no visible motivation to do so. Further, our strength and profitability 

Our leadership team weathered the systemic shock of a decade ago and emerged 

in mortgage banking and wealth management have given us revenue diversity and have 

stronger for the test. We dealt with our toughest problems quickly and effectively, 

broadened the customer experience. Most community banks struggle to make money 

while challenging and supporting our customers and adding new ones. We don’t want 

on these non-interest revenue sources because they lack scale or over-incentivize 

another recession, but the last one seasoned our bankers, strengthened our brand, 

production to the exclusion of margin. In both of these business lines, we have 

and launched our highly effective and profitable growth. 

engineered real value for our customers and real margin for our shareholders. 

4. Acquisitions – Between 2013 and the end of 2019, we averaged nearly one acquisition 

the global supply chain. We are writing to you as the nation and the world wrestle 

per year. Each acquisition has exceeded our expectations and added to our share 

with our vulnerability to the coronavirus. Of course the main impact is on the 

value. Our stock has consistently traded at a premium to current earnings primarily 

people who contract the virus, but the secondary effects on the global and domestic 

because our actual earnings have consistently exceeded expectations. From a stock 

economies are rattling through financial markets. 

There are many reasons to think about recession, political turmoil and the fragility of 

analyst’s perspective, we trade at a modest premium based on current and expected 

earnings. From management’s perspective, we are always undervalued relative to our 

There are also industry dynamics that pose a particular risk to community banks. 

future, because it is management’s job to see the future better and bring it to reality. 

The largest banks continue to enjoy a substantial subsidy due to the nature of 

Thus far, management’s higher expectations of ourselves have been more accurate. 

regulatory policy. The largest banks such as Chase, Bank of America, and Wells Fargo 

They are supposed to be. Analysts identify us as one of the most potent acquirers in 

have also greatly improved their digital platforms and are visibly moving market 

the Upper Great Lakes region because of our premium stock price and historical 

share away from our sector. Non-bank players such as Apple, Amazon, and Google 

ability to close and quickly integrate our past deals. Management approaches each 

are also attempting to capture bank deposits and payment flows, while side-stepping 

deal knowing we are generally undervalued and that we will execute. The result is 

potential regulatory oversight. These challenges are very real. We continue to invest 

that the shareholders of banks who have sold to us for stock have made more 

in improving our customers’ digital experience and relentlessly search for ways we 

premium by holding the stock after the deal than the premium realized in the deal. 

can harness technology to drive internal efficiency. 

Nevertheless, our deals have been substantially accretive to EPS, have improved our 

scale, and have quietly strengthened our core deposit base. We have consistently 

A healthy development for our communities is the consistently tight job market. 

chosen the good deal that can be closed rather than the perfect deal that doesn’t 

Smart businesses are not trying to drive down labor costs. They are embracing the 

happen. As we mature our acquisition business line, we will continue to be selective 

challenge to help people work more effectively, add greater value to customers,

toward those sellers who understand that our premium currency is actually available 

and earn more money. A great example of this is our on-line mortgage origination 

platform TAP (Technology and People). We are in the middle of a mortgage boom and 

funding strategy, broaden product offerings, integrate culture, and add market share 

we can hardly hire enough qualified people to meet the demand. We could offer less 

through execution on real relationships. We have followed Commerce and its leadership 

attractive mortgage pricing and manage volume down to our capacity. Instead, we are 

since they founded the bank in 2005, and we have talked many times in the intervening 

using TAP to improve the customer experience, drive the volume with internal 

years. They have done a very nice job establishing a quality franchise in great markets. 

efficiency, and further strengthen our leading market share in our core markets.

It is refreshing to work with a team of people who know what it is like to build a 

Our leading competitors are not the banks or credit unions next door. Quicken Loans 

good bank from scratch. 

is a present and growing competitive threat.             

We don’t know how these economic, political, public health, industry, and environmental 

central Wisconsin. This is a conservative, well-run, $150 million bank that both

risks will ultimately impact our customers. We do know that Nicolet faces these 

fills in existing geography and strengthens our presence in the Wausau market. 

challenges with strong capital, exceptionally strong earnings, best in class credit 

Combined with the recent hiring of three seasoned lenders in Wausau, which we 

risk management, and a great track record of finding opportunity under stress. 

announced in January 2020, the stage is set for us to grow further in the central part 

Being strong in all these areas is foundational to how we serve our customers while 

of the state. 

In March 2020, we announced the acquisition of Advantage Community Bank in 

We have publicly communicated our vision of a $6 billion, highly profitable, regional 

passionate about meeting customer needs, strengthening our communities,

community banking powerhouse. We are well on our way toward achieving that in 

and helping those around them grow and win. This is how we will safeguard and 

the next year or two. We have recently announced two acquisitions expected to close 

grow your investment. 

For the remainder of 2020, we expect challenging market conditions, but we have 

never been more excited about the future. We know that talent development is the 

heart of our strategy. We have to have the depth and breadth of talent to capture 

the opportunities before us. This isn’t just about having smart, driven people. We need 

people who can enter into the heart of our mission. We must have people who are 

profitably expanding our footprint through organic growth and through acquiring 

other banks.                                                 

WHAT’S NEXT? 

in the third quarter of 2020. Both acquisitions should be immediately accretive to EPS, 

and we expect to stand at nearly $4.5 billion by year-end 2020. We continue to talk 

with and evaluate other acquisition opportunities.

In February 2020, we announced the acquisition of Commerce State Bank, a $700 

million commercial bank headquartered in West Bend, Wisconsin. The heart of the 

Commerce franchise is in the smaller urban markets of West Bend, Cedarburg,

and Sheboygan, which are both similar, and adjacent, to the markets we currently 

serve around Lake Winnebago and Lake Michigan. The locations also provide a 

foothold into the northern and western portions of the Milwaukee metro market. 

Over the years, we have frequently been asked about our interest in the Madison and 

Milwaukee metro markets. Our consistent answer remains that we want to be in places 

where we have a pathway to the lead local market position. Commerce gives us that 

pathway in three of the four most prosperous counties in Wisconsin. The immediate 

task is the same as in our prior acquisitions. We will add efficiency, strengthen the 

Robert B. Atwell 

Michael E. Daniels 

 
 
 
   
 
 
If it were all about the numbers, this annual letter to shareholders would be easy to write.  

Over the years, you have given us feedback that you appreciate our efforts to 

describe the meaning of the numbers. 2019’s outstanding financial results are the 

fruit of our deep commitment to the core ideas that have guided Nicolet since its 

inception in 2000. Whether in commercial banking, retail banking, mortgage lending, 

wealth management, or our success at buying and integrating community banks,

we know our craft exceptionally well. In our 20 years of working at this mission 

together, we have learned from our successes and even more from our stumbles.

At the heart of Nicolet lies a passionate commitment to the people and communities 

we serve. The result of that commitment is the shareholder return you have enjoyed. 

We are not trying to balance competing interests, rather, we are growing an integrated 

network of people who have learned to believe in each other and work cooperatively 

toward shared success. We have very aggressive financial performance expectations, 

but we never confuse the intended result for the purpose. We expect our people to 

be outstanding professionals. They have to understand what it means to invest 

themselves in their colleagues and their customers. The “why” drives the “how”

and the “what.”     

THE NUMBERS

Investors can clearly see how our stock price has out-performed the broad market 

and banking indices over the last year, the last five years, and the last 20 years.

The fact that we now have a liquid currency that trades at a premium valuation to peers 

is of enormous strategic importance. This is also advantageous to our shareholders 

who wish to realize the value they hold. A premium share price is a major reason 

our growth and size have changed the way our stock price moves and made it much 

more reflective of national and international market movements. The vast majority 

of our shareholders are long term holders who live within our community footprint. 

The momentary share price is largely established by the transient buyers and sellers 

who come and go from our ownership structure for reasons that may have little to 

do with the fundamentals of our business. We focus on the main areas that really 

drive the value of your investment. Our consistent premium price is driven by our 

superior performance in earnings, quality, and growth. These core fundamentals are 

augmented by our proven ability to acquire and quickly integrate other community 

banks. Our three main banking business lines are commercial banking, retail banking, 

and wealth management. They are strong, profitable, and growing. Our acquisition 

business line has strengthened our deposit funding, added relevant scale, and made us 

a lot of money over the last 10 years.             

2019 numbers are outstanding from any perspective. Net income of $54.6 million 

represents a 33% increase over 2018. EPS of $5.52 represents an increase of 34% over 

2018. Our year-end share price soared over 50% over the prior year-end. Our asset quality 

continued its long-term position as among the best in the industry. Organic growth 

generally exceeds the growth in our region. We acquired Choice Bank in November, 

adding a further 12% to our then pre-merger assets. We have demonstrated rapid 

growth, consistent quality, and exceptional profitability.   

Historical results tell a powerful story, but investors don’t so much own the past as 

they buy or choose to hold a piece of the future. Here are some key points about 

past numbers that give insight into our future. 

1. Earnings – In our planning, we sift out the major unusual events from past 

performance. In the second quarter of 2019, we realized a large gain on the sale of 

80% of our interest in UFS, a regional core system processor. Together with some 

discretionary compensation measures, this sale netted a $5.4 million gain in earnings, 

representing $0.55 per share. Removing this net gain, 2019 EPS would still have been 

21% stronger than 2018 EPS of $4.12. EPS is really the best measure of earnings 

applicable to each shareholder. EPS captures whether management is actually growing 

net income in a manner that enhances shareholder return, or just growing assets for 

the sake of growth. Industry benchmarks such as return on average assets (“ROA”) 

and return on average tangible common equity (“ROTCE”) are relevant and ours are 

2. Quality – The most significant risk indicators for a bank shareholder are the 

nonperforming asset ratio and the net charge-off percentage. Our ratios have been 

consistently below peer average for many years, and remained so in 2019, at 0.42% and 

0.02%, respectively. Under the current leadership, the bank underwent a significant 

stress test during 2008 through 2011, the toughest seen in our industry in over

90 years. During those years, Nicolet stayed profitable, grew loans and deposits,

why we can do so well with our strategy of buying other community banks. However, 

strong, but EPS is the most meaningful to you.

and emerged poised to complete six acquisitions through year-end 2019 and announce 

to them at a discount to intrinsic value. Most boards focus too much on “initial deal 

two more so far in 2020. Annual earnings matter and ours are exceptional, but the 

price” rather than the quality of the stock currency they are buying. We are increasingly 

drivers of long-term value are the quality of those earnings and the ability to stay 

focused on potential sellers who really grasp the importance of both. 

strong in tough times.

3. Growth – After a very rapid organic growth rate during our launching years, we have 

RISK MANAGEMENT

settled into a very steady, quality growth rate that exceeds the economic growth of 

our region. We consistently take quality market share in a moderate growth state, 

Many customers and shareholders are uneasy about the many elements of risk. A strong 

and have also gained market share in those markets we entered through acquisition. 

bank understands and manages its own risk but is not paralyzed by fear. A great bank 

Our earnings today are benefitting greatly from the particularly strong focus we 

helps its customers understand, evaluate, and manage their risks. The risk we most 

have put on core deposit growth. We were investing in core deposit growth at a time 

immediately control is credit risk, which is the risk embedded in our lending activities. 

when there was no visible motivation to do so. Further, our strength and profitability 

Our leadership team weathered the systemic shock of a decade ago and emerged 

in mortgage banking and wealth management have given us revenue diversity and have 

stronger for the test. We dealt with our toughest problems quickly and effectively, 

broadened the customer experience. Most community banks struggle to make money 

while challenging and supporting our customers and adding new ones. We don’t want 

on these non-interest revenue sources because they lack scale or over-incentivize 

another recession, but the last one seasoned our bankers, strengthened our brand, 

production to the exclusion of margin. In both of these business lines, we have 

and launched our highly effective and profitable growth. 

engineered real value for our customers and real margin for our shareholders. 

There are many reasons to think about recession, political turmoil and the fragility of 

7

4. Acquisitions – Between 2013 and the end of 2019, we averaged nearly one acquisition 

the global supply chain. We are writing to you as the nation and the world wrestle 

per year. Each acquisition has exceeded our expectations and added to our share 

with our vulnerability to the coronavirus. Of course the main impact is on the 

value. Our stock has consistently traded at a premium to current earnings primarily 

people who contract the virus, but the secondary effects on the global and domestic 

because our actual earnings have consistently exceeded expectations. From a stock 

economies are rattling through financial markets. 

analyst’s perspective, we trade at a modest premium based on current and expected 

earnings. From management’s perspective, we are always undervalued relative to our 

There are also industry dynamics that pose a particular risk to community banks. 

future, because it is management’s job to see the future better and bring it to reality. 

The largest banks continue to enjoy a substantial subsidy due to the nature of 

Thus far, management’s higher expectations of ourselves have been more accurate. 

regulatory policy. The largest banks such as Chase, Bank of America, and Wells Fargo 

They are supposed to be. Analysts identify us as one of the most potent acquirers in 

have also greatly improved their digital platforms and are visibly moving market 

the Upper Great Lakes region because of our premium stock price and historical 

share away from our sector. Non-bank players such as Apple, Amazon, and Google 

ability to close and quickly integrate our past deals. Management approaches each 

are also attempting to capture bank deposits and payment flows, while side-stepping 

deal knowing we are generally undervalued and that we will execute. The result is 

potential regulatory oversight. These challenges are very real. We continue to invest 

that the shareholders of banks who have sold to us for stock have made more 

in improving our customers’ digital experience and relentlessly search for ways we 

premium by holding the stock after the deal than the premium realized in the deal. 

can harness technology to drive internal efficiency. 

Nevertheless, our deals have been substantially accretive to EPS, have improved our 

scale, and have quietly strengthened our core deposit base. We have consistently 

A healthy development for our communities is the consistently tight job market. 

chosen the good deal that can be closed rather than the perfect deal that doesn’t 

Smart businesses are not trying to drive down labor costs. They are embracing the 

happen. As we mature our acquisition business line, we will continue to be selective 

challenge to help people work more effectively, add greater value to customers,

toward those sellers who understand that our premium currency is actually available 

and earn more money. A great example of this is our on-line mortgage origination 

platform TAP (Technology and People). We are in the middle of a mortgage boom and 

funding strategy, broaden product offerings, integrate culture, and add market share 

we can hardly hire enough qualified people to meet the demand. We could offer less 

through execution on real relationships. We have followed Commerce and its leadership 

attractive mortgage pricing and manage volume down to our capacity. Instead, we are 

since they founded the bank in 2005, and we have talked many times in the intervening 

using TAP to improve the customer experience, drive the volume with internal 

years. They have done a very nice job establishing a quality franchise in great markets. 

efficiency, and further strengthen our leading market share in our core markets.

It is refreshing to work with a team of people who know what it is like to build a 

Our leading competitors are not the banks or credit unions next door. Quicken Loans 

good bank from scratch. 

is a present and growing competitive threat.             

We don’t know how these economic, political, public health, industry, and environmental 

central Wisconsin. This is a conservative, well-run, $150 million bank that both

risks will ultimately impact our customers. We do know that Nicolet faces these 

fills in existing geography and strengthens our presence in the Wausau market. 

challenges with strong capital, exceptionally strong earnings, best in class credit 

Combined with the recent hiring of three seasoned lenders in Wausau, which we 

risk management, and a great track record of finding opportunity under stress. 

announced in January 2020, the stage is set for us to grow further in the central part 

Being strong in all these areas is foundational to how we serve our customers while 

of the state. 

In March 2020, we announced the acquisition of Advantage Community Bank in 

We have publicly communicated our vision of a $6 billion, highly profitable, regional 

passionate about meeting customer needs, strengthening our communities,

community banking powerhouse. We are well on our way toward achieving that in 

and helping those around them grow and win. This is how we will safeguard and 

the next year or two. We have recently announced two acquisitions expected to close 

grow your investment. 

For the remainder of 2020, we expect challenging market conditions, but we have 

never been more excited about the future. We know that talent development is the 

heart of our strategy. We have to have the depth and breadth of talent to capture 

the opportunities before us. This isn’t just about having smart, driven people. We need 

people who can enter into the heart of our mission. We must have people who are 

profitably expanding our footprint through organic growth and through acquiring 

other banks.                                                 

WHAT’S NEXT? 

in the third quarter of 2020. Both acquisitions should be immediately accretive to EPS, 

and we expect to stand at nearly $4.5 billion by year-end 2020. We continue to talk 

with and evaluate other acquisition opportunities.

In February 2020, we announced the acquisition of Commerce State Bank, a $700 

million commercial bank headquartered in West Bend, Wisconsin. The heart of the 

Commerce franchise is in the smaller urban markets of West Bend, Cedarburg,

and Sheboygan, which are both similar, and adjacent, to the markets we currently 

serve around Lake Winnebago and Lake Michigan. The locations also provide a 

foothold into the northern and western portions of the Milwaukee metro market. 

Over the years, we have frequently been asked about our interest in the Madison and 

Milwaukee metro markets. Our consistent answer remains that we want to be in places 

where we have a pathway to the lead local market position. Commerce gives us that 

pathway in three of the four most prosperous counties in Wisconsin. The immediate 

task is the same as in our prior acquisitions. We will add efficiency, strengthen the 

Robert B. Atwell 

Michael E. Daniels 

 
 
 
   
 
 
If it were all about the numbers, this annual letter to shareholders would be easy to write.  

Over the years, you have given us feedback that you appreciate our efforts to 

describe the meaning of the numbers. 2019’s outstanding financial results are the 

fruit of our deep commitment to the core ideas that have guided Nicolet since its 

inception in 2000. Whether in commercial banking, retail banking, mortgage lending, 

wealth management, or our success at buying and integrating community banks,

we know our craft exceptionally well. In our 20 years of working at this mission 

together, we have learned from our successes and even more from our stumbles.

At the heart of Nicolet lies a passionate commitment to the people and communities 

we serve. The result of that commitment is the shareholder return you have enjoyed. 

We are not trying to balance competing interests, rather, we are growing an integrated 

network of people who have learned to believe in each other and work cooperatively 

toward shared success. We have very aggressive financial performance expectations, 

but we never confuse the intended result for the purpose. We expect our people to 

be outstanding professionals. They have to understand what it means to invest 

themselves in their colleagues and their customers. The “why” drives the “how”

and the “what.”     

THE NUMBERS

Investors can clearly see how our stock price has out-performed the broad market 

and banking indices over the last year, the last five years, and the last 20 years.

The fact that we now have a liquid currency that trades at a premium valuation to peers 

is of enormous strategic importance. This is also advantageous to our shareholders 

who wish to realize the value they hold. A premium share price is a major reason 

our growth and size have changed the way our stock price moves and made it much 

more reflective of national and international market movements. The vast majority 

of our shareholders are long term holders who live within our community footprint. 

The momentary share price is largely established by the transient buyers and sellers 

who come and go from our ownership structure for reasons that may have little to 

do with the fundamentals of our business. We focus on the main areas that really 

drive the value of your investment. Our consistent premium price is driven by our 

superior performance in earnings, quality, and growth. These core fundamentals are 

augmented by our proven ability to acquire and quickly integrate other community 

banks. Our three main banking business lines are commercial banking, retail banking, 

and wealth management. They are strong, profitable, and growing. Our acquisition 

business line has strengthened our deposit funding, added relevant scale, and made us 

a lot of money over the last 10 years.             

2019 numbers are outstanding from any perspective. Net income of $54.6 million 

represents a 33% increase over 2018. EPS of $5.52 represents an increase of 34% over 

2018. Our year-end share price soared over 50% over the prior year-end. Our asset quality 

continued its long-term position as among the best in the industry. Organic growth 

generally exceeds the growth in our region. We acquired Choice Bank in November, 

adding a further 12% to our then pre-merger assets. We have demonstrated rapid 

growth, consistent quality, and exceptional profitability.   

Historical results tell a powerful story, but investors don’t so much own the past as 

they buy or choose to hold a piece of the future. Here are some key points about 

past numbers that give insight into our future. 

1. Earnings – In our planning, we sift out the major unusual events from past 

performance. In the second quarter of 2019, we realized a large gain on the sale of 

80% of our interest in UFS, a regional core system processor. Together with some 

discretionary compensation measures, this sale netted a $5.4 million gain in earnings, 

representing $0.55 per share. Removing this net gain, 2019 EPS would still have been 

21% stronger than 2018 EPS of $4.12. EPS is really the best measure of earnings 

applicable to each shareholder. EPS captures whether management is actually growing 

net income in a manner that enhances shareholder return, or just growing assets for 

the sake of growth. Industry benchmarks such as return on average assets (“ROA”) 

and return on average tangible common equity (“ROTCE”) are relevant and ours are 

2. Quality – The most significant risk indicators for a bank shareholder are the 

nonperforming asset ratio and the net charge-off percentage. Our ratios have been 

consistently below peer average for many years, and remained so in 2019, at 0.42% and 

0.02%, respectively. Under the current leadership, the bank underwent a significant 

stress test during 2008 through 2011, the toughest seen in our industry in over

90 years. During those years, Nicolet stayed profitable, grew loans and deposits,

why we can do so well with our strategy of buying other community banks. However, 

strong, but EPS is the most meaningful to you.

and emerged poised to complete six acquisitions through year-end 2019 and announce 

to them at a discount to intrinsic value. Most boards focus too much on “initial deal 

two more so far in 2020. Annual earnings matter and ours are exceptional, but the 

price” rather than the quality of the stock currency they are buying. We are increasingly 

drivers of long-term value are the quality of those earnings and the ability to stay 

focused on potential sellers who really grasp the importance of both. 

strong in tough times.

3. Growth – After a very rapid organic growth rate during our launching years, we have 

RISK MANAGEMENT

settled into a very steady, quality growth rate that exceeds the economic growth of 

our region. We consistently take quality market share in a moderate growth state, 

Many customers and shareholders are uneasy about the many elements of risk. A strong 

and have also gained market share in those markets we entered through acquisition. 

bank understands and manages its own risk but is not paralyzed by fear. A great bank 

Our earnings today are benefitting greatly from the particularly strong focus we 

helps its customers understand, evaluate, and manage their risks. The risk we most 

have put on core deposit growth. We were investing in core deposit growth at a time 

immediately control is credit risk, which is the risk embedded in our lending activities. 

when there was no visible motivation to do so. Further, our strength and profitability 

Our leadership team weathered the systemic shock of a decade ago and emerged 

in mortgage banking and wealth management have given us revenue diversity and have 

stronger for the test. We dealt with our toughest problems quickly and effectively, 

broadened the customer experience. Most community banks struggle to make money 

while challenging and supporting our customers and adding new ones. We don’t want 

on these non-interest revenue sources because they lack scale or over-incentivize 

another recession, but the last one seasoned our bankers, strengthened our brand, 

production to the exclusion of margin. In both of these business lines, we have 

and launched our highly effective and profitable growth. 

engineered real value for our customers and real margin for our shareholders. 

4. Acquisitions – Between 2013 and the end of 2019, we averaged nearly one acquisition 

the global supply chain. We are writing to you as the nation and the world wrestle 

per year. Each acquisition has exceeded our expectations and added to our share 

with our vulnerability to the coronavirus. Of course the main impact is on the 

value. Our stock has consistently traded at a premium to current earnings primarily 

people who contract the virus, but the secondary effects on the global and domestic 

because our actual earnings have consistently exceeded expectations. From a stock 

economies are rattling through financial markets. 

There are many reasons to think about recession, political turmoil and the fragility of 

analyst’s perspective, we trade at a modest premium based on current and expected 

earnings. From management’s perspective, we are always undervalued relative to our 

There are also industry dynamics that pose a particular risk to community banks. 

future, because it is management’s job to see the future better and bring it to reality. 

The largest banks continue to enjoy a substantial subsidy due to the nature of 

Thus far, management’s higher expectations of ourselves have been more accurate. 

regulatory policy. The largest banks such as Chase, Bank of America, and Wells Fargo 

They are supposed to be. Analysts identify us as one of the most potent acquirers in 

have also greatly improved their digital platforms and are visibly moving market 

the Upper Great Lakes region because of our premium stock price and historical 

share away from our sector. Non-bank players such as Apple, Amazon, and Google 

ability to close and quickly integrate our past deals. Management approaches each 

are also attempting to capture bank deposits and payment flows, while side-stepping 

deal knowing we are generally undervalued and that we will execute. The result is 

potential regulatory oversight. These challenges are very real. We continue to invest 

that the shareholders of banks who have sold to us for stock have made more 

in improving our customers’ digital experience and relentlessly search for ways we 

premium by holding the stock after the deal than the premium realized in the deal. 

can harness technology to drive internal efficiency. 

Nevertheless, our deals have been substantially accretive to EPS, have improved our 

scale, and have quietly strengthened our core deposit base. We have consistently 

A healthy development for our communities is the consistently tight job market. 

chosen the good deal that can be closed rather than the perfect deal that doesn’t 

Smart businesses are not trying to drive down labor costs. They are embracing the 

happen. As we mature our acquisition business line, we will continue to be selective 

challenge to help people work more effectively, add greater value to customers,

toward those sellers who understand that our premium currency is actually available 

and earn more money. A great example of this is our on-line mortgage origination 

platform TAP (Technology and People). We are in the middle of a mortgage boom and 

funding strategy, broaden product offerings, integrate culture, and add market share 

we can hardly hire enough qualified people to meet the demand. We could offer less 

through execution on real relationships. We have followed Commerce and its leadership 

attractive mortgage pricing and manage volume down to our capacity. Instead, we are 

since they founded the bank in 2005, and we have talked many times in the intervening 

using TAP to improve the customer experience, drive the volume with internal 

years. They have done a very nice job establishing a quality franchise in great markets. 

efficiency, and further strengthen our leading market share in our core markets.

It is refreshing to work with a team of people who know what it is like to build a 

Our leading competitors are not the banks or credit unions next door. Quicken Loans 

good bank from scratch. 

is a present and growing competitive threat.             

We don’t know how these economic, political, public health, industry, and environmental 

central Wisconsin. This is a conservative, well-run, $150 million bank that both

risks will ultimately impact our customers. We do know that Nicolet faces these 

fills in existing geography and strengthens our presence in the Wausau market. 

challenges with strong capital, exceptionally strong earnings, best in class credit 

Combined with the recent hiring of three seasoned lenders in Wausau, which we 

risk management, and a great track record of finding opportunity under stress. 

announced in January 2020, the stage is set for us to grow further in the central part 

Being strong in all these areas is foundational to how we serve our customers while 

of the state. 

In March 2020, we announced the acquisition of Advantage Community Bank in 

profitably expanding our footprint through organic growth and through acquiring 

other banks.                                                 

WHAT’S NEXT? 

For the remainder of 2020, we expect challenging market conditions, but we have 

never been more excited about the future. We know that talent development is the 

heart of our strategy. We have to have the depth and breadth of talent to capture 

the opportunities before us. This isn’t just about having smart, driven people. We need 

9

people who can enter into the heart of our mission. We must have people who are 

We have publicly communicated our vision of a $6 billion, highly profitable, regional 

passionate about meeting customer needs, strengthening our communities,

community banking powerhouse. We are well on our way toward achieving that in 

and helping those around them grow and win. This is how we will safeguard and 

the next year or two. We have recently announced two acquisitions expected to close 

grow your investment. 

in the third quarter of 2020. Both acquisitions should be immediately accretive to EPS, 

and we expect to stand at nearly $4.5 billion by year-end 2020. We continue to talk 

with and evaluate other acquisition opportunities.

In February 2020, we announced the acquisition of Commerce State Bank, a $700 

million commercial bank headquartered in West Bend, Wisconsin. The heart of the 

Commerce franchise is in the smaller urban markets of West Bend, Cedarburg,

and Sheboygan, which are both similar, and adjacent, to the markets we currently 

serve around Lake Winnebago and Lake Michigan. The locations also provide a 

foothold into the northern and western portions of the Milwaukee metro market. 

Over the years, we have frequently been asked about our interest in the Madison and 

Milwaukee metro markets. Our consistent answer remains that we want to be in places 

where we have a pathway to the lead local market position. Commerce gives us that 

pathway in three of the four most prosperous counties in Wisconsin. The immediate 

task is the same as in our prior acquisitions. We will add efficiency, strengthen the 

Robert B. Atwell 

Michael E. Daniels 

 
 
 
   
 
 
B O A R D   O F   D I R E C T O R S

N I C O L E T   B A N K S H A R E S ,   I N C .   O F F I C E R S

Robert Atwell
Chairman, President
and Chief Executive Officer,
Nicolet Bankshares, Inc.

Michael Daniels
President
and Chief Executive Officer,
Nicolet National Bank

Rachel Campos-Duffy
Media & Communications
Consultant
FOX News Contributor

Robert Atwell
Chairman, President
and Chief Executive Officer

Michael Daniels
Executive Vice President
and Secretary

Ann K. Lawson
Chief Financial Officer

John Dykema
President and Owner,
Campbell Wrapper Corp
and Circle Packaging
Machinery, Inc.

Terrence Fulwiler
Retired CEO,
WS Packaging Group

Chris Ghidorzi
Vice President,
Ghidorzi Companies

N I C O L E T   N A T I O N A L   B A N K   E X E C U T I V E   O F F I C E R S

11

Andrew Hetzel, Jr.
President
and Chief Executive Officer,
NPS Corporation

Donald Long, Jr.
Former Owner and CEO,
Century Drill and Tool Co., Inc.

Dustin McClone
President and CEO,
McClone Insurance Group

Susan Merkatoris
Certified Public Accountant,
Owner and Managing Member,
Larboard Enterprises, LLC

Randy Rose
Retired President and CEO,
Schwabe North America

Oliver “Pierce” Smith
Director of Purchasing,
Menasha Packaging Company

Robert Weyers
Owner,
Commercial Horizons, Inc.

Robert Atwell
Chairman

Patrick Madson
Senior Vice President
Wealth Management

Michael Vogel
Senior Vice President
Commercial Banking Manager 

Eric Witczak
Executive Vice President

Michael Daniels
President
and Chief Executive Officer

Brad Hutjens
Executive Vice President
Chief Credit Officer,
Chief Compliance and
Risk Manager

Ann Lawson
Chief Financial Officer

F I N A N C I A L S

A C C O U N T A N T ’ S   L E T T E R

Nicolet Bankshares, Inc. 

(In thousands, except per share data)

                                                                                               At and for the Years Ended December 31,

Condensed Consolidated Statements of Income 

2019 

2018  % Change

Interest income 

Interest expense 

    Net interest income 

Provision for loan losses 

Noninterest income 

Noninterest expense 

Income before income tax expense 

Income tax expense 

    Net income 

Net income attributable to noncontrolling interest 

$138,588 

 $125,537 

 22,510 

 18,889 

 116,078 

 106,648 

 1,200 

 53,367 

 96,799 

 71,446 

 16,458 

 54,988 

 347 

 1,600 

 39,509 

 89,758 

 54,799 

 13,446 

 41,353 

 317 

    Net income attributable to Nicolet Bankshares, Inc. 

 $54,641 

 $41,036 

10%

19%

9%

-25%

35%

8%

30%

22%

33%

9%

33%

34%

34%

-1%

-1%

12%

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of Nicolet Bankshares, Inc.

We have audited, in accordance with the standards of the Public Company Accounting 

Oversight Board (United States), the consolidated balance sheet of Nicolet Bankshares, 

Inc. and subsidiaries as of December 31, 2019, and the related consolidated statements 

of income, comprehensive income, changes in stockholders’ equity and cash flows for 

13

the year then ended (not presented herein); and in our report, dated February 28, 2020, 

we expressed an unqualified opinion on those consolidated financial statements. 

In our opinion, the information set forth in the accompanying condensed 2019 financial 

statements is fairly stated, in all material respects, in relation to the consolidated 

 $5.71 

 $5.52 

 9,562 

 9,900 

 10,588 

 $4.26 

 $4.12 

 9,640 

 9,956 

 9,495 

 $182,059 

 $249,526 

-27%

financial statements from which it has been derived.

 449,302 

 400,144 

 2,573,751 

 2,166,181 

 (13,972) 

 (13,153) 

 165,967 

 220,153 

 124,307 

 169,530 

 $3,577,260 

 $3,096,535 

 $2,954,453 

 $2,614,138 

 105,817 

 516,262 

 728 

 95,045 

 386,609 

 743 

12%

19%

6%

34%

30%

16%

13%

11%

34%

-2%

16%

Atlanta, Georgia 

February 28, 2020

C E R T I F I E D   P U B L I C   A C C O U N T A N T S

    Total liabilities, noncontrolling interest and stockholders' equity 

 $3,577,260 

 $3,096,535 

Basic earnings per common share 

Diluted earnings per common share 

Basic weighted average common shares 

Diluted weighted average common shares 

Outstanding common shares 

Condensed Consolidated Balance Sheets 

Cash and cash equivalents 

Securities available for sale 

Loans 

Allowance for loan losses 

Goodwill and other intangibles 

All other assets 

    Total assets 

Deposits 

Other liabilities 

Nicolet Bankshares, Inc. common equity 

Noncontrolling interest 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
15

Over 11,000,000 debit
card swipes

115,700 checks deposited 
through our mobile app

2,240 mortgages closes with 
over half coming through 
our new online application – 
TAP Lending

115 non-profit, 501(c)3 
organizations helped through 
the Nicolet Foundation

Named one of Independent 
Banker’s Most Innovative Banks

Named one of the Best Places 
to Work by the Greater 
Green Bay Chamber’s young 
professionals group

Over 310,000 shares
repurchased

Over 25,000 shares traded on 
the NASDAQ per day

Exceptional asset quality – 
0.02% net charge offs

S H A R E H O L D E R   I N F O R M A T I O N

Annual Meeting
Shareholders’ Meeting – Monday, May 11, 2020 (5:00 p.m.)
Meyer Theatre
117 South Washington Street  /  Green Bay, WI 54301

Independent Auditor
Wipfli LLP
235 Peachtree Street, NE  /  Suite 1800  /  Atlanta, GA 30303

Transfer Agent  
Computershare
C/O Shareholder Services
P.O. Box 505002  /  Louisville, KY 40233-5002

Overnight Delivery
Computershare
C/O Shareholder Services
462 South 4th Street  /  Suite 1600  /  Louisville, KY 40202

Shareholder website:
www.computershare.com/investor

Shareholder online inquiries:
https://www-us.computershare.com/investor/Contact
Toll free in the US:  800.962.4284
Outside the US:  781.575.3120
Fax:  312.604.2312