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Non-Standard Finance Plc

nsf · LSE Financial Services
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Sector Financial Services
Industry Financial - Credit Services
Employees 501-1000
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FY2015 Annual Report · Non-Standard Finance Plc
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Non-Standard Finance plc
Annual report and accounts
2015

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Implementing 
our strategy

NON-STANDARD 
FINANCE

v 
 
 
 
 
 
 
On completion of the acquisition of Everyday Loans, 
Non-Standard Finance plc will have established 
a portfolio of consumer credit businesses, focused 
on servicing the needs of approximately 12 million 
UK adults who do not meet the lending criteria of 
the UK’s mainstream institutions, or choose not to 
borrow from them.

Our target sub-sectors cover home credit, branch-
based unsecured consumer lending and guaranteed 
loans. We have acquired (or agreed to acquire) 
businesses that need additional professional support 
and expertise to develop the sophistication required 
to meet the increasing thresholds of regulatory 
compliance and/or require additional capital in 
order to develop and sustain attractive growth 
rates. Through a combination of operational 
improvements and complementary acquisitions, 
Non-Standard Finance (‘NSF’) is focused on 
executing strategies that create significant 
shareholder value. 

By treating customers fairly, delivering excellent 
service and lending responsibly, we are establishing 
a sustainably profitable group of businesses that 
serve an important socio-demographic cluster, 
and generate attractive returns on equity.

The market

12m

UK adults

£70bn

Annual advances of non-standard 
unsecured consumer credit 

Highlights 2015

Listing on the London Stock 
Exchange and £262 million 
of equity capital raised

One acquisition completed and  
a second due to complete by  
the end of April 2016

NSF will be established in all three  
target sub-sectors

Contents

STRATEGIC REPORT
STRATEGIC REPORT

Non-Standard Finance
Non-Standard Finance
At a glance
At a glance

On completion of the acquisition  
On completion of the acquisition  
of Everyday Loans, Non-Standard 
of Everyday Loans, Non-Standard 
Finance will have established  
Finance will have established  
a portfolio of companies in the 
a portfolio of companies in the 
UK’s non-standard consumer 
UK’s non-standard consumer 
finance sector.
finance sector.
Our businesses offer fairly priced and appropriate 
Our businesses offer fairly priced and appropriate 
financial services to approximately 12 million UK 
financial services to approximately 12 million UK 
adults who do not meet lending criteria for 
adults who do not meet lending criteria for 
mainstream financial services businesses, or who 
mainstream financial services businesses, or who 
choose not to borrow from them. Our objective is 
choose not to borrow from them. Our objective is 
to generate substantial shareholder value through 
to generate substantial shareholder value through 
strategic investment and operational improvements, 
strategic investment and operational improvements, 
as well as additional complementary acquisitions.
as well as additional complementary acquisitions.

What we do
What we do

We currently provide home credit and on completion of the 
We currently provide home credit and on completion of the 
acquisition of Everyday Loans we will also provide branch-based 
acquisition of Everyday Loans we will also provide branch-based 
unsecured consumer loans and guaranteed loans. By treating 
unsecured consumer loans and guaranteed loans. By treating 
customers fairly, delivering excellent service and lending 
customers fairly, delivering excellent service and lending 
responsibly, the Company plans to establish a sustainably 
responsibly, the Company plans to establish a sustainably 
profitable group of businesses serving an important socio-
profitable group of businesses serving an important socio-
demographic cluster, aiming to achieve a 20% return on assets.
demographic cluster, aiming to achieve a 20% return on assets.

An increasingly complex regulatory framework has created challenges for 
An increasingly complex regulatory framework has created challenges for 
existing providers operating in the non-standard finance segment of the 
existing providers operating in the non-standard finance segment of the 
UK financial services industry. This has created a substantial opportunity 
UK financial services industry. This has created a substantial opportunity 
for us to deliver ‘best in sector’ compliance, using our considerable 
for us to deliver ‘best in sector’ compliance, using our considerable 
experience in all aspects of financial and consumer regulation. 
experience in all aspects of financial and consumer regulation. 

The Company intends to add value to acquired companies and 
The Company intends to add value to acquired companies and 
businesses by:
businesses by:
•  applying the Board’s longstanding experience and knowledge 
•  applying the Board’s longstanding experience and knowledge 

in originating, growing and maintaining profitable non-standard 
in originating, growing and maintaining profitable non-standard 
consumer finance businesses;
consumer finance businesses;

•  building a strong, highly professional management team;
•  building a strong, highly professional management team;

•  deploying the Board’s substantial regulatory expertise, having 
•  deploying the Board’s substantial regulatory expertise, having 

operated regulated businesses in non-standard consumer finance 
operated regulated businesses in non-standard consumer finance 
markets for over 20 years, working with trusted, conduct-focused 
markets for over 20 years, working with trusted, conduct-focused 
management teams; and
management teams; and

•  providing a solid platform to finance both organic and non-organic 
•  providing a solid platform to finance both organic and non-organic 

growth through a diligent process of capital deployment and 
growth through a diligent process of capital deployment and 
management control.
management control.

02
02
Non-Standard Finance plc
Non-Standard Finance plc
Annual report and accounts
Annual report and accounts
2015
2015

Our approach on acquisitions
Our approach on acquisitions
In evaluating acquisition opportunities, the Directors seek businesses 
In evaluating acquisition opportunities, the Directors seek businesses 
that will enable the Group to:
that will enable the Group to:
•  grow lending balances by at least 20% per annum on average;
•  grow lending balances by at least 20% per annum on average;

•  achieve strong yields underpinned by APRs of at least 50% to 100% 
•  achieve strong yields underpinned by APRs of at least 50% to 100% 

in unsecured lending;
in unsecured lending;

•  carefully manage impairment levels implying an attractive ratio of 
•  carefully manage impairment levels implying an attractive ratio of 

risk to APR; 
risk to APR; 

•  maintain a cost to income ratio of approximately 50% or lower once 
•  maintain a cost to income ratio of approximately 50% or lower once 

the business reaches appropriate scale;
the business reaches appropriate scale;

•  ensure good customer outcomes and the fair treatment of customers;
•  ensure good customer outcomes and the fair treatment of customers;

• 
• 

implement an efficient funding and capital structure; and
implement an efficient funding and capital structure; and

•  generate strong cash flow, funding the payment of regular and 
•  generate strong cash flow, funding the payment of regular and 

growing dividends over time.
growing dividends over time.

In making its acquisitions, the above factors and other considerations 
In making its acquisitions, the above factors and other considerations 
relevant to NSF’s business objectives will be considered by the Directors.
relevant to NSF’s business objectives will be considered by the Directors.

Managing growth
Managing growth
Through a series of carefully structured management processes and 
Through a series of carefully structured management processes and 
controls we ensure all our businesses: have access to appropriate 
controls we ensure all our businesses: have access to appropriate 
funding; implement strong management controls; employ rigorous 
funding; implement strong management controls; employ rigorous 
credit standards; offer attractive and competitive product pricing; roll 
credit standards; offer attractive and competitive product pricing; roll 
out and implement effectively new compliance protocols; and improve 
out and implement effectively new compliance protocols; and improve 
IT systems. The Directors believe that such changes will deliver much 
IT systems. The Directors believe that such changes will deliver much 
improved customer outcomes and create shareholder value.
improved customer outcomes and create shareholder value.

At the time of its Admission to the main market of the London Stock 
At the time of its Admission to the main market of the London Stock 
Exchange, the Company outlined a strategy to acquire up to three 
Exchange, the Company outlined a strategy to acquire up to three 
non-standard finance businesses. On completion of the acquisition of 
non-standard finance businesses. On completion of the acquisition of 
Everyday Loans, this objective will have been met and the business will be 
Everyday Loans, this objective will have been met and the business will be 
operating in all three of its target sub-sectors – home credit, branch-based 
operating in all three of its target sub-sectors – home credit, branch-based 
unsecured consumer loans and guaranteed consumer loans.
unsecured consumer loans and guaranteed consumer loans.

An experienced board
An experienced board

Led by John van Kuffeler, our Board is a highly experienced and 
Led by John van Kuffeler, our Board is a highly experienced and 
knowledgeable group of professionals in the non-standard financial 
knowledgeable group of professionals in the non-standard financial 
services segment of the UK financial services industry. The Directors have 
services segment of the UK financial services industry. The Directors have 
significant collective experience of acquiring and developing businesses 
significant collective experience of acquiring and developing businesses 
in this segment and have a proven track record of delivering operational 
in this segment and have a proven track record of delivering operational 
improvements and creating significant value for shareholders.
improvements and creating significant value for shareholders.

 › Go to page 20 for the Board of Directors details
 › Go to page 20 for the Board of Directors details

Loansathome4u
Loansathome4u

Loansathome4u is one of the largest providers of unsecured  
Loansathome4u is one of the largest providers of unsecured  
personal loans in the UK’s home credit market, serving approximately 
personal loans in the UK’s home credit market, serving approximately 
92,000 customers from 40 branches and through nearly 700 agents 
92,000 customers from 40 branches and through nearly 700 agents 
throughout England, Wales and Scotland. In the period from 
throughout England, Wales and Scotland. In the period from 
acquisition in August to 31 December 2015, Loansathome4u  
acquisition in August to 31 December 2015, Loansathome4u  
produced revenues of £14.7 million and an adjusted operating  
produced revenues of £14.7 million and an adjusted operating  
profit of £2.1 million. As at 31 December 2015 its loan book  
profit of £2.1 million. As at 31 December 2015 its loan book  
totalled £28.4 million.
totalled £28.4 million.

 › Go to page 08 for Divisional review
 › Go to page 08 for Divisional review

Everyday Loans
Everyday Loans

Completion of its acquisition by NSF is anticipated by the end of April 
Completion of its acquisition by NSF is anticipated by the end of April 
2016. Everyday Loans provides unsecured consumer loans, primarily  
2016. Everyday Loans provides unsecured consumer loans, primarily  
on a face-to-face basis, via its network of 36 branches across the  
on a face-to-face basis, via its network of 36 branches across the  
UK. It serves approximately 35,000 customers. In the 12 months 
UK. It serves approximately 35,000 customers. In the 12 months 
to 30 June 2015, the business produced revenues of £42.4 million  
to 30 June 2015, the business produced revenues of £42.4 million  
and an adjusted operating profit of £16.2 million. As at 30 June 2015 
and an adjusted operating profit of £16.2 million. As at 30 June 2015 
its loan book totalled £102.3 million.
its loan book totalled £102.3 million.

 › Go to page 10 for Divisional review
 › Go to page 10 for Divisional review

Trusttwo
Trusttwo

To be acquired as part of Everyday Loans, Trusttwo currently services 
To be acquired as part of Everyday Loans, Trusttwo currently services 
approximately 2,000 customers. It provides guaranteed loans online 
approximately 2,000 customers. It provides guaranteed loans online 
to UK residents who have a limited or impaired credit history in 
to UK residents who have a limited or impaired credit history in 
association with a guarantor whose creditworthiness supports their 
association with a guarantor whose creditworthiness supports their 
borrowing. The smallest of NSF’s three divisions, Trusttwo will be 
borrowing. The smallest of NSF’s three divisions, Trusttwo will be 
a platform for future expansion into a large and concentrated 
a platform for future expansion into a large and concentrated 
addressable market. Trusttwo’s results are included in the results 
addressable market. Trusttwo’s results are included in the results 
of Everyday Loans for the year to 30 June 2015.
of Everyday Loans for the year to 30 June 2015.

 › Go to page 12 for Divisional review
 › Go to page 12 for Divisional review

Group at a glance, page 02

Non-Standard Finance
Non-Standard Finance
Annual Report Photography
Annual Report Photography

Mark Bardsley
Mark Bardsley
In conversation
In conversation

STRATEGIC REPORT
STRATEGIC REPORT

Divisional overview
Divisional overview

Loansathome4u
Loansathome4u

On 7 July 2015 the Company announced that it had 
On 7 July 2015 the Company announced that it had 
agreed to acquire the entire issued share capital of 
agreed to acquire the entire issued share capital of 
SD Taylor, the home credit business of S&U plc, trading 
SD Taylor, the home credit business of S&U plc, trading 
as Loansathome4u. The Loansathome4u acquisition 
as Loansathome4u. The Loansathome4u acquisition 
completed on 4 August 2015. 
completed on 4 August 2015. 

Loansathome4u operates from one head 
Loansathome4u operates from one head 
office and 40 branches (39 at acquisition) 
office and 40 branches (39 at acquisition) 
throughout England, Wales and Scotland. 
throughout England, Wales and Scotland. 
It employs over 300 people and operates 
It employs over 300 people and operates 
through a network of approximately 700 
through a network of approximately 700 
(557 at acquisition) agents. These employees 
(557 at acquisition) agents. These employees 
and self-employed agents provide a home 
and self-employed agents provide a home 
credit service to 92,000 customers.
credit service to 92,000 customers.

Following acquisition, Loansathome4u is run 
Following acquisition, Loansathome4u is run 
as a division of NSF, led by Mark Bardsley. 
as a division of NSF, led by Mark Bardsley. 
Mark is a former Managing Director of 
Mark is a former Managing Director of 
Shopacheck Financial Services and previously 
Shopacheck Financial Services and previously 
a senior executive at Provident Financial 
a senior executive at Provident Financial 
and International Personal Finance. Having 
and International Personal Finance. Having 
taken control of the business in August 
taken control of the business in August 
2015, NSF began implementing its strategy 
2015, NSF began implementing its strategy 
for Loansathome4u, focusing on:
for Loansathome4u, focusing on:
•  expanding the branch network and agent 
•  expanding the branch network and agent 
workforce to grow the customer base;
workforce to grow the customer base;
•  upgrading and reforming the business’s 
•  upgrading and reforming the business’s 

• 
• 

compliance function to support best-in-class 
compliance function to support best-in-class 
customer outcomes; and
customer outcomes; and
recruiting additional management to 
recruiting additional management to 
support the creation of a larger business, 
support the creation of a larger business, 
including a Chief Financial Officer, 
including a Chief Financial Officer, 
Compliance Director, Risk Director and 
Compliance Director, Risk Director and 
Commercial Director.
Commercial Director.

The focus for 2016 will be:
The focus for 2016 will be:
•  growing the business through expanding 
•  growing the business through expanding 
the number of agents and increasing 
the number of agents and increasing 
customer recruitment;
customer recruitment;

•  supporting agent recruitment through clearly 
•  supporting agent recruitment through clearly 

differentiating the business as the best 
differentiating the business as the best 
company to work for;
company to work for;

•  developing online customer recruitment to 
•  developing online customer recruitment to 

support customer growth; and 
support customer growth; and 

•  creating a culture of openness, compliance, 
•  creating a culture of openness, compliance, 

achievement, fairness and reward;
achievement, fairness and reward;

“ The focus for 2016 will be to grow 
“ The focus for 2016 will be to grow 
the business through expanding 
the business through expanding 
our agency force and increasing 
our agency force and increasing 
customer recruitment... by 
customer recruitment... by 
creating a culture of openness, 
creating a culture of openness, 
compliance, achievement, 
compliance, achievement, 
fairness and reward.”
fairness and reward.”

Mark Bardsley
Mark Bardsley
CEO, Loansathome4u
CEO, Loansathome4u

Loansathome4u fully meets Non-Standard 
Loansathome4u fully meets Non-Standard 
Finance’s acquisition criteria by virtue of its 
Finance’s acquisition criteria by virtue of its 
top three market position in the home credit 
top three market position in the home credit 
market, with 77 years of history; strong 
market, with 77 years of history; strong 
brand recognition through its doorstep 
brand recognition through its doorstep 
model supporting customer and agent 
model supporting customer and agent 
relationships; and a high quality loan book 
relationships; and a high quality loan book 
compared to the wider home credit market, 
compared to the wider home credit market, 
with good underwriting and sensitive 
with good underwriting and sensitive 
customer management.
customer management.

The acquisition of the business represented 
The acquisition of the business represented 
a significant transaction for the Company, 
a significant transaction for the Company, 
creating a platform for further growth and 
creating a platform for further growth and 
business development. The £82.4 million 
business development. The £82.4 million 
final purchase price represented 
final purchase price represented 
12.5x historic net operating profit after 
12.5x historic net operating profit after 
tax and 2.5x tangible book value.
tax and 2.5x tangible book value.

08
08
Non-Standard Finance plc
Non-Standard Finance plc
Annual report and accounts
Annual report and accounts
2015
2015

UK presence
UK presence
Loansathome4u has 40 branches 
Loansathome4u has 40 branches 
throughout England, Wales and 
throughout England, Wales and 
Scotland, as well as its head office 
Scotland, as well as its head office 
in Solihull
in Solihull

• 
• 

• 
• 

• 
• 

introducing technology – in particular mobile 
introducing technology – in particular mobile 
technology – to support process and service 
technology – to support process and service 
improvement, and to assist compliance 
improvement, and to assist compliance 
monitoring and efficiency;
monitoring and efficiency;
introducing improved credit systems and 
introducing improved credit systems and 
processes to support lending decisions and 
processes to support lending decisions and 
compliance; and
compliance; and
improving people development and 
improving people development and 
performance management.
performance management.

Loansathome4u’s leadership team has already 
Loansathome4u’s leadership team has already 
been strengthened with the addition of lead 
been strengthened with the addition of lead 
compliance, risk and finance appointments; and 
compliance, risk and finance appointments; and 
its operational processes – including compliance 
its operational processes – including compliance 
function – have been comprehensively 
function – have been comprehensively 
upgraded to reflect best practice. At the 
upgraded to reflect best practice. At the 
customer-facing level, the agent workforce 
customer-facing level, the agent workforce 
has expanded, with the addition of agents 
has expanded, with the addition of agents 
from other home credit providers as they 
from other home credit providers as they 
withdraw from the market. These agents are 
withdraw from the market. These agents are 
typically experienced in customer recruitment, 
typically experienced in customer recruitment, 
helping the wider business to achieve its 
helping the wider business to achieve its 
customer growth targets. They also have the 
customer growth targets. They also have the 
advantage of being experienced in lending 
advantage of being experienced in lending 
and developing customer relationships.
and developing customer relationships.

Since acquisition, the business has experienced 
Since acquisition, the business has experienced 
a strong increase in agent and customer 
a strong increase in agent and customer 
numbers. This is expected to continue into 2016.
numbers. This is expected to continue into 2016.

Looking to the future, NSF will seek 
Looking to the future, NSF will seek 
further bolt-on acquisition opportunities 
further bolt-on acquisition opportunities 
in the home credit sub-sector as it 
in the home credit sub-sector as it 
consolidates, in light of regulatory impact 
consolidates, in light of regulatory impact 
and evolving market dynamics. 
and evolving market dynamics. 

 92,000
 92,000

Customers
Customers

700
700

Agents
Agents

03
03
Non-Standard Finance plc
Non-Standard Finance plc
Annual report and accounts
Annual report and accounts
2015
2015

09
09
Non-Standard Finance plc
Non-Standard Finance plc
Annual report and accounts
Annual report and accounts
2015
2015

Divisional overviews, page 08

STRATEGIC REPORT
STRATEGIC REPORT

Board of Directors
Board of Directors

Robin Ashton 58
Robin Ashton 58
Non-Executive Director
Non-Executive Director
Robin spent 24 years at Provident Financial plc, 
Robin spent 24 years at Provident Financial plc, 
joining the Board in 1993 initially as Finance 
joining the Board in 1993 initially as Finance 
Director, then Deputy Chief Executive in 1999 
Director, then Deputy Chief Executive in 1999 
and Chief Executive in 2001, leaving in early 
and Chief Executive in 2001, leaving in early 
2007 prior to the demerger of Provident’s 
2007 prior to the demerger of Provident’s 
international business. Robin then spent a 
international business. Robin then spent a 
year as Chief Executive of London Scottish 
year as Chief Executive of London Scottish 
Bank plc. He is currently also Chairman of 
Bank plc. He is currently also Chairman of 
Leeds Building Society and a Non-Executive 
Leeds Building Society and a Non-Executive 
Director of Shawbrook Bank. Robin has 
Director of Shawbrook Bank. Robin has 
extensive experience in retail financial 
extensive experience in retail financial 
services in both the UK and internationally.
services in both the UK and internationally.

Committee membership
Committee membership
Robin is a member of the Nomination 
Robin is a member of the Nomination 
Committee, Audit Committee, Remuneration 
Committee, Audit Committee, Remuneration 
Committee and Risk Committee
Committee and Risk Committee

Miles Cresswell-Turner 53
Miles Cresswell-Turner 53
Executive Director
Executive Director
Prior to becoming Executive Director, full-time, 
Prior to becoming Executive Director, full-time, 
at NSF on 1 January 2016, Miles was a partner 
at NSF on 1 January 2016, Miles was a partner 
in Duke Street LLP who specialised in the finance 
in Duke Street LLP who specialised in the finance 
sector and who led on the acquisitions by Duke 
sector and who led on the acquisitions by Duke 
Street LLP of Marlin Financial Group Limited and 
Street LLP of Marlin Financial Group Limited and 
UKWM Limited. Before becoming a partner at 
UKWM Limited. Before becoming a partner at 
Duke Street LLP, Miles was a partner at Palamon 
Duke Street LLP, Miles was a partner at Palamon 
Capital Partners LLP from 1998 to 2008, where 
Capital Partners LLP from 1998 to 2008, where 
he led the investment in Towry Law plc. Prior to 
he led the investment in Towry Law plc. Prior to 
Palamon Capital Partners LLP, Miles spent seven 
Palamon Capital Partners LLP, Miles spent seven 
years as a director in the Leveraged Finance 
years as a director in the Leveraged Finance 
Department of HSBC Investment Bank.
Department of HSBC Investment Bank.

Nick Teunon 49
Nick Teunon 49
Chief Financial Officer
Chief Financial Officer
Nick was Chief Financial Officer of Marlin 
Nick was Chief Financial Officer of Marlin 
Financial Group Limited, the consumer debt 
Financial Group Limited, the consumer debt 
purchasing company, from August 2013 
purchasing company, from August 2013 
until June 2014. Prior to that, Nick spent 
until June 2014. Prior to that, Nick spent 
five years as Chief Financial Officer of FTSE 
five years as Chief Financial Officer of FTSE 
International. Nick also spent seven years as 
International. Nick also spent seven years as 
Group Finance & Strategy Director of the Press 
Group Finance & Strategy Director of the Press 
Association. At both FTSE International and 
Association. At both FTSE International and 
the Press Association, Nick was responsible 
the Press Association, Nick was responsible 
for all mergers and acquisitions activity and 
for all mergers and acquisitions activity and 
related debt funding, in addition to leading the 
related debt funding, in addition to leading the 
finance function. Nick has previous experience 
finance function. Nick has previous experience 
as Finance Director of a public company 
as Finance Director of a public company 
based on his time at Water Hall Group plc.
based on his time at Water Hall Group plc.

John van Kuffeler 67
John van Kuffeler 67
Executive Chairman
Executive Chairman
John was Chief Executive and then Chairman 
John was Chief Executive and then Chairman 
of Provident Financial plc for a combined total 
of Provident Financial plc for a combined total 
of 22 years until December 2013. John was 
of 22 years until December 2013. John was 
Chairman of Marlin Financial Group Limited, the 
Chairman of Marlin Financial Group Limited, the 
consumer debt purchasing company, for four 
consumer debt purchasing company, for four 
years until its sale in February 2014, and was 
years until its sale in February 2014, and was 
also Chairman of Hyperion Insurance Group 
also Chairman of Hyperion Insurance Group 
Limited for five years until December 2013. 
Limited for five years until December 2013. 
John was previously Chief Executive of Brown 
John was previously Chief Executive of Brown 
Shipley Holdings PLC which included Medens 
Shipley Holdings PLC which included Medens 
Trust Limited, a consumer car finance company, 
Trust Limited, a consumer car finance company, 
and was Chairman of the credit committee of 
and was Chairman of the credit committee of 
Brown Shipley Holdings PLC’s main banking 
Brown Shipley Holdings PLC’s main banking 
subsidiary, Brown, Shipley & Co. Limited.
subsidiary, Brown, Shipley & Co. Limited.

Committee membership
Committee membership
John is a member of the Nomination 
John is a member of the Nomination 
Committee
Committee

Clockwise from left to right.
Clockwise from left to right.

Heather Jane McGregor 53
Heather Jane McGregor 53
Independent Non-Executive Director
Independent Non-Executive Director
Heather McGregor is the Managing Director 
Heather McGregor is the Managing Director 
and principal shareholder of the executive 
and principal shareholder of the executive 
search firm Taylor Bennett, having bought the 
search firm Taylor Bennett, having bought the 
company from its founders in 2004. In her early 
company from its founders in 2004. In her early 
career she worked in financial PR and investor 
career she worked in financial PR and investor 
relations before joining ABN Amro as a sellside 
relations before joining ABN Amro as a sellside 
analyst. She then spent eight years with the 
analyst. She then spent eight years with the 
bank, working in London, Hong Kong, Singapore 
bank, working in London, Hong Kong, Singapore 
and Tokyo, before joining Taylor Bennett 
and Tokyo, before joining Taylor Bennett 
in 2000. She has an MBA from the London 
in 2000. She has an MBA from the London 
Business School and a PhD from the University 
Business School and a PhD from the University 
of Hong Kong. Heather was the founder of 
of Hong Kong. Heather was the founder of 
the Taylor Bennett Foundation, which works 
the Taylor Bennett Foundation, which works 
to promote diversity in the communications 
to promote diversity in the communications 
industry. She is also an experienced writer 
industry. She is also an experienced writer 
and broadcaster in the national media.
and broadcaster in the national media.

Committee membership
Committee membership
Heather is a member of the Nomination 
Heather is a member of the Nomination 
Committee, Audit Committee, Remuneration 
Committee, Audit Committee, Remuneration 
Committee and Risk Committee
Committee and Risk Committee

Charles Gregson 68
Charles Gregson 68
Non-Executive Director
Non-Executive Director
Charles is Chairman of ICAP Plc. Charles was 
Charles is Chairman of ICAP Plc. Charles was 
Chairman of Wagon Finance Group Limited 
Chairman of Wagon Finance Group Limited 
from 1996 to 2006, Non-Executive Director 
from 1996 to 2006, Non-Executive Director 
and Deputy Chairman of Provident Financial 
and Deputy Chairman of Provident Financial 
plc from 1998 to 2007 and Non-Executive 
plc from 1998 to 2007 and Non-Executive 
Director of International Personal Finance 
Director of International Personal Finance 
Plc from 2007 to 2010. Charles is a former 
Plc from 2007 to 2010. Charles is a former 
Chairman of CPP Group Plc and of St James’s 
Chairman of CPP Group Plc and of St James’s 
Place Plc. He is also a Non-Executive Director 
Place Plc. He is also a Non-Executive Director 
of Caledonia Investments Plc. Charles was 
of Caledonia Investments Plc. Charles was 
Executive Director of United Business Media 
Executive Director of United Business Media 
Plc (formerly MAI Plc) from 1985 to 2003 and 
Plc (formerly MAI Plc) from 1985 to 2003 and 
Global CEO and Chairman of PR Newswire from 
Global CEO and Chairman of PR Newswire from 
2003 to 2009. As part of his responsibilities at 
2003 to 2009. As part of his responsibilities at 
United Business Media Plc, Charles built Harlow 
United Business Media Plc, Charles built Harlow 
Meyer Savage from a small money broking 
Meyer Savage from a small money broking 
business into the international business of 
business into the international business of 
Garban PLC, a listed company with offices in 25 
Garban PLC, a listed company with offices in 25 
countries which later merged with ICAP Plc.
countries which later merged with ICAP Plc.

Committee membership
Committee membership
Charles is a member of the Nomination 
Charles is a member of the Nomination 
Committee, Audit Committee, Remuneration 
Committee, Audit Committee, Remuneration 
Committee and Risk Committee
Committee and Risk Committee

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Non-Standard Finance plc
Non-Standard Finance plc
Annual report and accounts
Annual report and accounts
2015
2015

21
21
Non-Standard Finance plc
Non-Standard Finance plc
Annual report and accounts
Annual report and accounts
2015
2015

Board of Directors, page 20

Strategic report
Highlights 2015 
At a glance 
Chairman’s statement 
Market overview 
Divisional overview 
Financial review 
Responsible lending 
Board of Directors 
Directors’ report 

Governance
Corporate governance report 
Audit Committee report 
Nomination Committee report 
Risk Committee report 
Principal risks and uncertainties 
Directors’ remuneration report 

Financial statements
Independent auditor’s report 
Financial statements 
Notes to the financial statements 
Company information 

Operational 
• All initial strategic goals achieved in 11 months
• Acquisition of Loansathome4u completed, 

providing a solid platform to enter the home 
credit market

• New management appointed at Loansathome4u 
to reinvigorate the business, attract more agents 
and grow the customer base

• Acquisition of Everyday Loans due to complete by 
the end of April 2016, extending NSF’s operations 
into the high growth branch-based lending and 
guarantor loans markets*

Financial
• Successful IPO raising £102 million, with high 

quality cornerstone investment from Woodford 
Investment Management LLP, Invesco Limited 
and Marathon Asset Management LLP

• Revenues of £14.7 million and adjusted operating 
profit** of £2.1 million for Loansathome4u, for 
the period from its acquisition on 4 August 2015 
to 31 December 2015

• Group loss on ordinary activities before tax of 
£16.1 million, after central costs of £2.7 million; 
exceptional costs*** of £6.1 million; and fair value 
adjustments and amortisation of acquisition 
intangibles of £9.5 million

• Loss after tax of £13.1 million equating to a loss 
per share of 21.25p based on weighted average 
shares in issue of 61.5 million

*  

See the Financial Review for explanation of Everyday Loans’ unaudited results throughout 
the Annual Report.

**   Adjusted operating profit is defined as operating profit before fair value adjustments, 

amortisation of acquisition intangibles and exceptional costs.

***   Exceptional costs related to the acquisition and subsequent restructuring of 

Loansathome4u and the acquisition of Everyday Loans .

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01
Non-Standard Finance plc
Annual report and accounts
2015

vvza All information © Emperor 2016. All Rights Reserved.za All information © Emperor 2016. All Rights Reserved. 
 
Non-Standard Finance
At a glance

On completion of the acquisition  
of Everyday Loans, Non-Standard 
Finance will have established  
a portfolio of companies in the 
UK’s non-standard consumer 
finance sector.
Our businesses offer fairly priced and appropriate 
financial services to approximately 12 million UK 
adults who do not meet lending criteria for 
mainstream financial services businesses, or who 
choose not to borrow from them. Our objective is 
to generate substantial shareholder value through 
strategic investment and operational improvements, 
as well as additional complementary acquisitions.

What we do

We currently provide home credit and on completion of the 
acquisition of Everyday Loans we will also provide branch-based 
unsecured consumer loans and guaranteed loans. By treating 
customers fairly, delivering excellent service and lending 
responsibly, the Company plans to establish a sustainably 
profitable group of businesses serving an important socio-
demographic cluster, aiming to achieve a 20% return on assets.

An increasingly complex regulatory framework has created challenges for 
existing providers operating in the non-standard finance segment of the 
UK financial services industry. This has created a substantial opportunity 
for us to deliver ‘best in sector’ compliance, using our considerable 
experience in all aspects of financial and consumer regulation. 

The Company intends to add value to acquired companies and 
businesses by:
•  applying the Board’s longstanding experience and knowledge 

in originating, growing and maintaining profitable non-standard 
consumer finance businesses;

•  building a strong, highly professional management team;

•  deploying the Board’s substantial regulatory expertise, having 

operated regulated businesses in non-standard consumer finance 
markets for over 20 years, working with trusted, conduct-focused 
management teams; and

•  providing a solid platform to finance both organic and non-organic 

growth through a diligent process of capital deployment and 
management control.

02
Non-Standard Finance plc
Annual report and accounts
2015

Our approach on acquisitions
In evaluating acquisition opportunities, the Directors seek businesses 
that will enable the Group to:
•  grow lending balances by at least 20% per annum on average;

•  achieve strong yields underpinned by APRs of at least 50% to 100% 

in unsecured lending;

•  carefully manage impairment levels implying an attractive ratio of 

risk to APR; 

•  maintain a cost to income ratio of approximately 50% or lower once 

the business reaches appropriate scale;

•  ensure good customer outcomes and the fair treatment of customers;

• 

implement an efficient funding and capital structure; and

•  generate strong cash flow, funding the payment of regular and 

growing dividends over time.

In making its acquisitions, the above factors and other considerations 
relevant to NSF’s business objectives will be considered by the Directors.

Managing growth
Through a series of carefully structured management processes and 
controls we ensure all our businesses: have access to appropriate 
funding; implement strong management controls; employ rigorous 
credit standards; offer attractive and competitive product pricing; roll 
out and implement effectively new compliance protocols; and improve 
IT systems. The Directors believe that such changes will deliver much 
improved customer outcomes and create shareholder value.

At the time of its Admission to the main market of the London Stock 
Exchange, the Company outlined a strategy to acquire up to three 
non-standard finance businesses. On completion of the acquisition of 
Everyday Loans, this objective will have been met and the business will be 
operating in all three of its target sub-sectors – home credit, branch-based 
unsecured consumer loans and guaranteed consumer loans.

An experienced Board

Led by John van Kuffeler, our Board is a highly experienced and 
knowledgeable group of professionals in the non-standard financial 
services segment of the UK financial services industry. The Directors have 
significant collective experience of acquiring and developing businesses 
in this segment and have a proven track record of delivering operational 
improvements and creating significant value for shareholders.

 › Go to page 20 for the Board of Directors details

STRATEGIC REPORTLoansathome4u

Loansathome4u is one of the largest providers of unsecured  
personal loans in the UK’s home credit market, serving approximately 
92,000 customers from 40 branches and through nearly 700 agents 
throughout England, Wales and Scotland. In the period from 
acquisition in August to 31 December 2015, Loansathome4u  
produced revenues of £14.7 million and an adjusted operating  
profit of £2.1 million. As at 31 December 2015 its loan book  
totalled £28.4 million.

 › Go to page 08 for Divisional review

Everyday Loans

Completion of its acquisition by NSF is anticipated by the end of April 
2016. Everyday Loans provides unsecured consumer loans, primarily  
on a face-to-face basis, via its network of 36 branches across the  
UK. It serves approximately 35,000 customers. In the 12 months 
to 30 June 2015, the business produced revenues of £42.4 million  
and an adjusted operating profit of £16.2 million. As at 30 June 2015 
its loan book totalled £102.3 million.

 › Go to page 10 for Divisional review

Trusttwo

To be acquired as part of Everyday Loans, Trusttwo currently services 
approximately 2,000 customers. It provides guaranteed loans online 
to UK residents who have a limited or impaired credit history in 
association with a guarantor whose creditworthiness supports their 
borrowing. The smallest of NSF’s three divisions, Trusttwo will be 
a platform for future expansion into a large and concentrated 
addressable market. Trusttwo’s results are included in the results 
of Everyday Loans for the year to 30 June 2015.

 › Go to page 12 for Divisional review

03
Non-Standard Finance plc
Annual report and accounts
2015

vChairman’s statement

Strategy
Since the Company’s successful IPO your 
Board has wasted no time in implementing 
its strategy of building a group of businesses 
operating in our target sectors in the non-
standard unsecured consumer lending market.

Our businesses serve an important role 
in their local communities, helping the 
significant proportion of the UK’s population 
that does not meet the credit requirements 
set by mainstream financial institutions, 
or chooses not to borrow from them, and 
therefore turns to the non-standard finance 
segment for alternative sources of credit. 

NSF addresses this market of approximately 
12 million people by creating access to fairly 
priced and appropriate financial services in 
non-standard lending – most customers in the 
non-standard finance sector are able to service 
their debt if products are tailored to fit their 
circumstances. We have extensive experience 
and are confident that we are delivering ‘best 
in sector’ regulatory compliance; lending 
responsibly; and treating customers fairly – 
together resulting in good customer outcomes.

In everything we do, our focus is on creating 
growth underpinned by treating customers 
fairly, delivering excellent service and lending 
responsibly. As a result of this approach we 
are establishing a sustainable and profitable 
group of businesses, aiming to achieve a 
20% return on assets in the medium term.

Acquisitions 
Loansathome4u
Our first acquisition, Loansathome4u, was 
announced on 7 July 2015, just four and a half 
months after our Stock Exchange Listing. In this 
transaction, we paid £82.4 million for the home 
credit division of S&U plc, called Loansathome4u, 
which had 100,000 customers and 39 branches 
throughout the UK with revenues of £38.3 million 
and historical pre-tax profits of £8.4 million for 
the year ended 31 January 2015 on a net loan 
book of £34.6 million as at 31 January 2015.

In order to take advantage of the considerable 
market opportunity to double the size of the 
business over three to five years, we immediately 
recruited a team of experienced home credit 

 I am delighted to present Non-Standard Finance plc’s  
first Annual Report and Accounts for the period ended 
31 December 2015 – a transformational period in which  
we achieved all our stated strategic objectives at the time  
of our IPO.

  We established NSF as a cash shell with a Standard 
Listing on the London Stock Exchange in February 
2015, raising £102 million from a blue chip list of 
institutional investors and wealth managers who 
recognised the opportunity of building a sizeable 
company in this sector with progressive growth in 
profits and dividends. In less than 11 months since 
our listing we have completed one acquisition and 
announced a second, raising a further £180 million 
from existing and new shareholders including shares 
to the value of £20 million to be issued to the vendor 
of Everyday Loans at completion. On completion of 
our second acquisition we will have businesses in all 
three of our target sectors of home credit, branch-
based unsecured lending and guaranteed loans. 
We are now focused on growing these businesses 
organically or with bolt-on acquisitions as appropriate.

04
Non-Standard Finance plc
Annual report and accounts
2015

STRATEGIC REPORTprofessionals – many of whom we had worked 
with before. We also decided to substantially 
enhance Loansathome4u’s IT capabilities, 
risk and data analysis, compliance function, 
marketing and field operations, thereby 
increasing the cost base by approximately £2 
million on an annual basis but creating a platform 
for substantial future growth. We also established 
a more timely approach to recognising 
impairment, reducing the net carrying value of 
the loan book at completion of the acquisition on 
4 August from £29.9 million to £22.6 million; and 
writing off the fully provided balances of 13,000 
customers reduced the active customer count 
to 87,000. It is important to note that the above 
additional costs reduce the historical annual run 
rate of pre-tax profits to £6.4 million and future 
growth will be measured from the above figures.

In October 2015 we had completed the 
operational upgrade of the business and began 
implementing our growth plans. By the end 
of 2015 we had grown the number of agents 
by 13% from 557 to 630; and the number of 
customers by 6% from 87,000 to 92,000. During 
the first quarter of 2016 growth has continued 
and we now have more than 700 agents, 
(a 26% increase from acquisition). We are also 
opening new branches in Kirkcaldy, Ashington, 
Newton Aycliffe and north Manchester, adding 
to our platform for sustained future growth.

The financial results of Loansathome4u 
during the few months under our ownership 
in 2015 reflect the costs of the significant 
changes we made to the business and the 
adjusted operating profit of £2.1 million 
(operating loss of £3.9 million on a statutory 
basis) is not representative of its future growth 
and profit potential. The current year has 
started well and our growth is on target.

Everyday Loans
Four months after completing our first 
acquisition, we announced our second 
acquisition, Everyday Loans, for an enterprise 
value of £235 million. As part of the transaction, 
we raised £160 million of new equity, with 
funds received in January 2016, and £85 million 
of debt to finance the acquisition and future 
loan book growth. We will also issue shares 
to the value of £20 million to Secure Trust 
Bank PLC, the current owner of Everyday 
Loans, at completion which is expected 
to take place by the end of April 2016, 
following FCA change of control approval.

Everyday Loans is the largest branch-based 
unsecured consumer lender in the UK and 
operates from a network of 36 branches 
serving approximately 35,000 customers. 
The business has an emphasis on in-depth 
interviews with prospective borrowers and 
is enjoying significant growth in a market 
which was left abandoned by its participants 
following the financial crisis of 2008.

Its historical adjusted operating profit was 
£16.2 million in the 12 months to 30 June 
2015 on a net loan book of £102 million 
as at 30 June 2015. Loan book growth has 
averaged around 20% per annum over the 
past two years. Its management team has 
been in place for 10 years and is recognised as 
one of the most experienced in the sector.

Our plans include growing the branch 
network, expanding the customer base and 
implementing operational efficiencies to improve 
customer conversion rates. However, these 
will not cause any disruption to the business 
and we expect to continue growing the loan 
book and customer base so as to double the 
size of the business in four to five years.

Trusttwo
Trusttwo is a small guaranteed loan operation 
within the Everyday Loans business. Trusttwo 
accounted for £6 million of the Everyday 
Loans loan book as at 30 June 2015 and 
2,000 of its customers as at the same date.

The guaranteed loan market is a fast 
growing sector allowing mainly younger 
customers to establish a better credit 
rating during the period of the loan.

We will be substantially enhancing this business 
after completion with a view to building it into 
a significant market participant in this sector.

Results
The results for the Group reflect significant 
corporate activity, specifically our IPO, 
acquisitions and transition from a cash shell to an 
operating group with a statutory loss before tax 
of £16.1 million based on an adjusted operating 
profit of £2.1 million at Loansathome4u 
(statutory loss of £3.9 million) reduced by 
central costs of £2.7 million; exceptional costs 
of £6.1 million; and fair value adjustments 
and amortisation of acquisition intangibles of 
£9.5 million. The statutory loss before tax is partly 
offset by a tax credit of £3.0 million leading 
to a statutory loss after tax of £13.1 million 
equating to a loss per share of 21.25p. 

The statutory loss is not indicative of the 
underlying performance of the Group and the 
Financial review provides further detail on the 
Group’s illustrative enlarged Group financial 
results based on £6.4 million of operating 
profits from Loansathome4u for the year 
ended 31 January 2015 and £16.2 million 
from Everyday Loans and Trusttwo for the 
year ended 30 June 2015. Adding these two 
sets of results together with the 2015 central 
costs of £2.7 million produces an underlying 
illustrative enlarged Group operating profit of 
approximately £20 million on an annualised 
basis. This number will be reduced by: the 
interest payable on the debt funding taken on to 
acquire Everyday Loans; interest payable on any 

further debt raised to support loan book growth 
at Loansathome4u; and also by taxation – but 
it should be seen as the benchmark against 
which our growth plans should be measured.

Regulation
Loansathome4u operates under an interim 
consumer credit permission from the Financial 
Conduct Authority and submitted its 
application for full authorisation in June 2015. 
Supplementary information has been supplied 
to the FCA following our completion of the 
acquisition of the company and we expect 
to receive full authorisation during 2016.

The Everyday Loans group operates as 
two regulated entities with a mixture of 
interim permissions and full authorisations 
for various activities and submitted the 
appropriate applications for full permissions 
in January and October 2015. Full 
authorisation is also expected during 2016.

Board
The NSF Board includes some of the most 
knowledgeable and experienced professionals 
in our sector. We have a long history of 
collaboration between team members 
and extensive experience of non-standard 
consumer finance, making acquisitions and 
operational improvements. I firmly believe that 
our track record of successful management 
and investment in non-standard consumer 
lending demonstrate NSF’s ability to generate 
value for investors and complete operational 
improvements at our target acquisitions.

Outlook
Having established the foundation upon which 
we will grow the Group, the business is performing 
in line with management’s expectations. During 
the year, we will aim to secure additional debt 
funding for Loansathome4u to support loan 
book growth. We look to the future with optimism 
and are confident of achieving our stated goal 
of growing the loan books in our operating 
businesses by 20% in 2016 while maintaining 
our current revenue yield, operating margins 
and conservative approach to underwriting 
risk. We intend to review our dividend policy 
during the first half of 2016 and, subject to our 
financial performance and the Group’s funding 
requirements, intend to commence payment 
of dividends during the second half of 2016.

Finally, I thank all of our staff, agents, 
management, advisers and my fellow 
Board members for their tireless efforts in 
2015. Their diligence and dedication are at 
the heart of our success in 2015 and I am 
proud of our achievements together.

John van Kuffeler
Chairman

05
Non-Standard Finance plc
Annual report and accounts
2015

Market overview

Regulated by the Financial Conduct Authority, non-standard 
consumer finance is the provision of secured and unsecured 
credit to consumers outside the mainstream retail financial 
services sector. It is estimated that in 2015 the size of 
the UK’s non-standard finance unsecured market was 
approximately £70 billion in new loans per annum.

Customers in the non-standard market typically 
fail to meet the lending requirements of high 
street financial institutions for a number of 
different reasons. Credit checks might show, 
for example, that a loan applicant’s income 
is too low; they might be self-employed 
with variable incomes; they might be credit 
impaired; or they perhaps might not otherwise 
meet the requirements of mainstream 
financial institutions by, for example, not 
having a permanent address in the UK. Many 
customers also simply do not like the typical 
mainstream credit approach, having had 
previous poor experience, and seek a more 
personal, understanding and tailored service. 

Market structure
Businesses operating in non-standard consumer 
finance are mainly non-bank finance companies 
and the majority of these focus on delivering 
only a few financial products. Following the 
financial crisis, mainstream banks and lenders 
significantly withdrew from the non-standard 
finance sector. The market now predominantly 
comprises specialist businesses, including 
‘challenger’ banks as well as entrepreneurial 
start-ups. Many have been set up comparatively 
recently as their management teams seek to 
benefit from the new opportunities afforded 
by the effective cessation of mainstream 
lending to some consumer categories.

It is estimated that approximately 12 million 
adults in the UK do not meet the credit 
requirements set by mainstream financial 
institutions, or choose not to borrow from them, 
and therefore turn to the non-standard finance 
segment for alternative sources of credit. Many 
of these people are able to service debt when 
products are tailored to fit their particular 
circumstances and, with careful management, 
such individuals can be extended credit on 
terms that reflect an appropriate level of risk.

This creates an exciting opportunity for NSF. 
Many of these firms are relatively immature 
and have reached a stage of development 
where access to NSF’s professional 
management expertise and additional 
investment can help them grow further. Our 
support might include access to funding; the 
implementation of stronger management 
controls; more rigorous credit standards; 
improved product pricing; new compliance 
protocols; and an improvement in IT systems. 

£70bn

Annual advance of unsecured non-standard 
consumer credit 

Products
A wide range of products is available to 
non-standard finance consumers, of which NSF’s 
target sub-sectors comprise the following areas: 
•  Guaranteed consumer loans – a relatively 
new sector, where generally £2,000 to 
£7,500 is lent to an individual with the loan 
guaranteed by a family member or friend 
who is typically a home owner

•  Branch-based unsecured loans – made 

to those on lower incomes or with impaired 
credit ratings, typically for amounts between 
£1,000 and £7,500, with a fixed monthly 
repayment period, normally between one 
and three years

•  Home credit – the provision of loans of 
£100 to £1,000, which are repaid to self-
employed agents who visit customers on a 
weekly basis. This is a profitable and mature 
sub-sector of the market, with approximately 
1.5 million to 2 million active customers. The 
service provides those on low or variable 
incomes with certainty as no default interest 
or charges are ever made.

NSF’s focus on home credit and unsecured 
branch-based lending necessitates face-to-face 
contact with the vast majority of customers, 
ensuring that we fully understand their financial 
situation. As a result, we can lend responsibly 
with positive customer outcomes.

06
Non-Standard Finance plc
Annual report and accounts
2015

STRATEGIC REPORTConsumer credit firms must also comply with 
detailed conduct of business provisions. These 
require such firms, among other things:
•  to conduct a creditworthiness assessment 
of a customer before entering into an 
agreement with them;

•  to be transparent when dealing with debtors;
•  to treat debtors fairly;
•  to exercise forbearance and consideration, 
particularly towards debtors experiencing 
difficulty;

•  to act proportionately when recovering debts;
•  to establish and implement clear, effective 
and appropriate policies and procedures for 
engaging with debtors and other relevant 
parties; and

•  to establish and implement clear, effective 
and appropriate policies and procedures 
for identifying and dealing with particularly 
vulnerable debtors.

NSF is an enthusiastic supporter of the regulatory 
changes that have come into force. We believe 
they will do much to improve conduct in the 
industry and remove marginal businesses lacking 
the necessary capabilities to responsibly and 
sustainably operate consumer-facing businesses. 

Market trends
Recent regulatory reforms have significantly 
increased capital requirements and conduct-
related obligations for retail financial services 
providers. Further incoming regulation will 
impose additional and substantial restrictions 
on the non-standard finance sector. However, 
increased regulation is not intended to deprive 
nearly a quarter of the UK population of credit 
and the FCA recognises that the continuing 
provision of credit is only possible if commercial 
returns are in line with risks. NSF believes that 
the recent tightening of regulation aimed at 
non-standard finance provision creates an 
opportunity for it to deliver ‘best in sector’ 
compliance and its management team has 
considerable experience in all aspects of OFT/
FSA/FCA regulation.

NSF’s objective is to implement an operating 
strategy that generates shareholder value 
through operational improvements as well as 
potentially through additional complementary 
acquisitions. By treating customers fairly, 
delivering excellent service and lending 
responsibly, the Company is establishing a 
sustainably profitable group of businesses 
serving an important socio-demographic cluster 
that the Directors believe can achieve 20% 
return on assets.

Regulation
The provision of non-standard finance is a 
regulated activity in the UK and all businesses 
acquired by the Group are regulated by the 
Financial Conduct Authority (‘FCA’). The 
FCA assumed responsibility for the sector’s 

regulatory regime from the OFT on 1 April 
2014. Since that time an ‘interim permission’ 
regime under the Financial Services and Markets 
Act (‘FSMA’) has been in operation, allowing 
licensed consumer credit companies to apply 
for permission to continue in business without 
needing immediate authorisation. Companies 
will nonetheless have to apply for authorisation 
by 31 March 2016 in order to continue 
conducting regulated consumer credit activities.

Every firm authorised by the FCA, including those 
with an interim permission, must comply with 
high-level standards set by the FCA. These include:
•  the FCA’s Principles for Businesses, which 

are general statements of the fundamental 
obligations that firms regulated by the FCA 
must comply with under the regulatory 
system. They are regarded by the FCA as 
the basis for most of its other more detailed 
rules and guidance and include, for example, 
requirements for a firm to treat its customers 
fairly, to conduct its business with integrity 
and to deal with its regulators in an open and 
cooperative way; and

•  the rules in the FCA’s Senior Management 
Arrangements, Systems and Controls 
sourcebook, which require firms to organise 
and control their affairs responsibly and 
effectively, and impose, among other things, 
general organisational requirements relating 
to governance, requirements relating to 
the skills, knowledge and expertise of staff, 
responsibilities relating to outsourcing, 
record-keeping requirements and rules 
relating to conflicts of interests.

Market opportunity

Approximately 12 million UK adults do not meet the lending criteria of mainstream lenders 

Type of customers
• Credit impaired
• Self-employed
• Recent migrants
• Low paid

£70bn

Estimated annual advance 
of unsecured non-standard 
consumer credit

Prime 
c.33 million

Near prime 
c.7 million

Addressable 
population 
c.12 million

07
Non-Standard Finance plc
Annual report and accounts
2015

Non-Standard Finance

Annual Report Photography

Mark Bardsley

In conversation

Divisional overview

Loansathome4u

On 7 July 2015 the Company announced that it had 
agreed to acquire the entire issued share capital of 
SD Taylor, the home credit business of S&U plc, trading 
as Loansathome4u. The Loansathome4u acquisition 
completed on 4 August 2015. 

Loansathome4u operates from one head 
office and 40 branches (39 at acquisition) 
throughout England, Wales and Scotland. 
It employs over 300 people and operates 
through a network of approximately 700 
(557 at acquisition) agents. These employees 
and self-employed agents provide a home 
credit service to 92,000 customers.

Following acquisition, Loansathome4u is run 
as a division of NSF, led by Mark Bardsley. 
Mark is a former Managing Director of 
Shopacheck Financial Services and previously 
a senior executive at Provident Financial 
and International Personal Finance. Having 
taken control of the business in August 
2015, NSF began implementing its strategy 
for Loansathome4u, focusing on:
•  expanding the branch network and agent 
workforce to grow the customer base;
•  upgrading and reforming the business’s 

• 

compliance function to support best-in-class 
customer outcomes; and
recruiting additional management to 
support the creation of a larger business, 
including a Chief Financial Officer, 
Compliance Director, Risk Director and 
Commercial Director.

The focus for 2016 will be:
•  growing the business through expanding 
the number of agents and increasing 
customer recruitment;

•  supporting agent recruitment through clearly 

differentiating the business as the best 
company to work for;

•  developing online customer recruitment to 

support customer growth; and 

•  creating a culture of openness, compliance, 

achievement, fairness and reward;

“ The focus for 2016 will be to grow 
the business through expanding 
our agency force and increasing 
customer recruitment... by 
creating a culture of openness, 
compliance, achievement, 
fairness and reward.”

Mark Bardsley
CEO, Loansathome4u

Loansathome4u fully meets Non-Standard 
Finance’s acquisition criteria by virtue of its 
top three market position in the home credit 
market, with 77 years of history; strong 
brand recognition through its doorstep 
model supporting customer and agent 
relationships; and a high quality loan book 
compared to the wider home credit market, 
with good underwriting and sensitive 
customer management.

The acquisition of the business represented 
a significant transaction for the Company, 
creating a platform for further growth and 
business development. The £82.4 million 
final purchase price represented 
12.5x historic net operating profit after 
tax and 2.5x tangible book value.

08
Non-Standard Finance plc
Annual report and accounts
2015

UK presence
Loansathome4u has 40 branches 
throughout England, Wales and 
Scotland, as well as its head office 
in Solihull

• 

• 

• 

introducing technology – in particular mobile 
technology – to support process and service 
improvement, and to assist compliance 
monitoring and efficiency;
introducing improved credit systems and 
processes to support lending decisions and 
compliance; and
improving people development and 
performance management.

Loansathome4u’s leadership team has already 
been strengthened with the addition of lead 
compliance, risk and finance appointments; and 
its operational processes – including compliance 
function – have been comprehensively 
upgraded to reflect best practice. At the 
customer-facing level, the agent workforce 
has expanded, with the addition of agents 
from other home credit providers as they 
withdraw from the market. These agents are 
typically experienced in customer recruitment, 
helping the wider business to achieve its 
customer growth targets. They also have the 
advantage of being experienced in lending 
and developing customer relationships.

Since acquisition, the business has experienced 
a strong increase in agent and customer 
numbers. This is expected to continue into 2016.

Looking to the future, NSF will seek 
further bolt-on acquisition opportunities 
in the home credit sub-sector as it 
consolidates, in light of regulatory impact 
and evolving market dynamics. 

STRATEGIC REPORT All information © Emperor 2016. All Rights Reserved. 
 92,000

Customers

700

Agents

09
Non-Standard Finance plc
Annual report and accounts
2015

Divisional overview

Everyday Loans

On 4 December 2015 the Company announced that it had 
entered into an agreement to acquire the branch-based 
unsecured lending and guaranteed loans business of Secure 
Trust Bank PLC for an enterprise value of £235 million. 
Completion is expected by the end of April 2016.

Everyday Loans meets NSF’s acquisition 
criteria as it enables entry into two of the 
Company’s target sub-sectors, creating a 
platform for entry into the guaranteed loans 
market alongside unsecured branch-based 
lending. 

It is the UK’s leading provider of branch-based 
loans for customers with limited or impaired 
credit histories and features a high-quality loan 
book with relatively low impairments and 
excellent customer satisfaction levels. 

The business operates from a network of 
36 branches, serving approximately 35,000 
customers throughout the UK. Everyday Loans’ 
network of branches enables its staff to meet 
potential customers face-to-face and ensure 
that their applications are appropriately vetted. 
Its branch-based model facilitates responsible 
lending decisions by assessing customers’ 
propensity and ability to repay based on 
interviews with applicants and verification of 
supporting documentation. Everyday Loans 
holds a significant advantage over its online 
competitors when judging the credit quality 
of loan applicants, demonstrated through the 
historic track record of its loan book. Face-to-
face customer interaction also supports high 
customer satisfaction levels, so existing 
customers are more likely to do business with 
Everyday Loans in the future and refer new 
customers to its business.

Following the acquisition, Everyday Loans 
will be run as an independent division. 

The Company believes that with focused 
investment there is a significant opportunity 
to accelerate growth through:
•  widening the customer constituency – 

by applying the Company’s knowledge and 
experience in the sector and its extensive 
performance data, Everyday Loans will be 
able to serve a broader range of potential 
customers; and

•  accelerating the branch expansion 

programme – so that the existing and future 
customers are more able to find a branch 
in proximity to their community, thereby 
driving improved application conversion 
rates. Everyday Loans has opened just seven 
branches since 2012 but by using available 
capital and expertise, a renewed programme 
of branch expansion can support its 
sustainable growth.

UK presence
Everyday Loans has 36 branches 
throughout England, Wales, Scotland 
and Northern Ireland

“ The acquisition of Everyday Loans 
by NSF opens up substantial 
opportunities to accelerate 
growth and serve a broader 
customer base – the whole  
team at Everyday Loans is  
excited about our future as  
part of the NSF family.’

Danny Malone
Chief Executive, Everyday Loans 

10
Non-Standard Finance plc
Annual report and accounts
2015

STRATEGIC REPORT35,000

Customers

 £96m

Loan book as at 30 June 2015

11
Non-Standard Finance plc
Annual report and accounts
2015

Divisional overview

Trusttwo

The Group’s third operating division, 
Trusttwo, will be acquired as part of the 
Everyday Loans transaction. 

“ Trusttwo has established itself as 
a participant in the guaranteed 
loan market but we believe we 
can build a much larger business 
leveraging both the Everyday 
Loans infrastructure and  
the NSF Board’s experience 
in non-standard lending.”

Trusttwo’s platform has significant capacity 
for growth in what is a large and concentrated 
marketplace where the predominantly online 
nature of the application and client servicing 
process translates into low operating costs. 
The 12 leading market participants lend 
money to customers utilising wider size and 
interest rate parameters than Trusttwo, 
meaning that there is an opportunity to 
expand its product range organically and 
through targeted bolt-on acquisitions. 

Looking to the future, Trusttwo’s guaranteed 
loans operations will continue to be run within 
Everyday Loans’ corporate structure. However, 
they will benefit from an accelerated growth 
strategy whereby:
•  the management team will be enhanced 

with additional selected hires to increase its 
capabilities; and

•  the business will focus on increased lead 
generation from the broker network.

Trusttwo is a young business which, following 
a pilot phase in 2013, was launched in 2014. 
It provides loans to UK residents who are 
typically in a younger age bracket and exhibit 
either a limited or impaired credit history. 

Applicants complete an online application form 
in which they nominate a guarantor who meets 
mainstream prime risk lending requirements. 
No upfront fees are charged for the application 
process. After the applicant’s guarantor 
consents to the arrangement via an online link, 
successful applications result in the loan being 
paid into the guarantor’s account, for transfer 
to the applicant, in order to counter fraudulent 
applications since guarantors bear ultimate 
responsibility for repayment of the loan. 

Loans can be used for almost any purpose 
and range in size from £1,000 up to £7,500, 
repayable in fixed monthly instalments over 
13 to 60 months requiring no direct security 
(with overpayments allowed at any time without 
penalty). Interest rates range from 39.9% to 
49.9%, with a representative APR of 39.9%.

Guarantors are normally family members 
(not partners or spouses) but can also be friends 
or colleagues. By taking a guaranteed loan, 
customers benefit from a better rate of interest 
than they would otherwise have been able to 
secure on their own, thus potentially removing the 
need for them to have to resort to higher-cost 
credit solutions. When these borrowers make their 
loan repayments on time, it can help improve 
their credit rating and make access to cheaper 
high-street lending possible in the future.

12
Non-Standard Finance plc
Annual report and accounts
2015

STRATEGIC REPORT2,000

Customers

 £6m

Loan book as at 30 June 2015

13
Non-Standard Finance plc
Annual report and accounts
2015

Financial review

 The Group’s results for its first accounting period to 
31 December 2015 reflect the development of the Group 
from a newly quoted cash shell into a group comprising 
a holding company and one operating business following 
the acquisition of Loansathome4u on 4 August 2015. 

  To provide a clear view of the key elements of 
the Group’s performance, its financial results 
break out the performance of Loansathome4u 
from central costs. It is expected that in addition 
to this segmental analysis, future accounting 
periods will also show Everyday Loans and 
Trusttwo as separate divisions following 
completion of their acquisition.

14
Non-Standard Finance plc
Annual report and accounts
2015

Group results
The Group delivered a statutory loss before tax 
of £16.1 million with a tax credit of £3.0 million 
resulting in a statutory loss after tax of 
£13.1 million. This equates to a loss per share of 
21.25p based on a weighted average number of 
shares in issue of 61,502,789. The statutory loss 
before tax includes a contribution from 
Loansathome4u from 4 August 2015 only, with 
the result that the Group produced an adjusted 
operating loss before fair value adjustments, 
amortisation of acquired intangibles and 
exceptional items of £0.5 million from revenues 
of £14.7 million. 

On the acquisition of Loansathome4u, 
intangible assets were recognised for the 
acquired customer list, agent relationships and 
the ‘Loansathome4u’ brand. In addition, the 
difference between the net book value of the 
loan book and its fair value based on 
discounting expected future cash flows was 
recognised as a fair value adjustment to the 
carrying value of the loan book at acquisition. 
Amortisation of £4.0 million for these intangible 
assets has been recognised in administrative 
expenses together with a £5.5 million reduction 
in reported revenues to reflect the unwind of the 
loan book fair value adjustment. These amounts 
combined with the adjusted operating loss of 
£0.5 million and exceptional costs of £6.1 million 
relating to the acquisition and subsequent 
restructuring of Loansathome4u and the 2016 
acquisition of Everyday Loans produced the 
statutory loss before tax of £16.1 million. 

As the Company was incorporated on 8 July 
2014, there are no comparative figures for the 
prior period.

STRATEGIC REPORTConsolidated statement of comprehensive income for the period from incorporation  
(8 July 2014) to 31 December 2015

Before fair value 
adjustments, 
amortisation 
of acquired 
intangible and 
exceptional items
£’000

Fair value 
adjustments, 
amortisation 
of acquired 
intangible and 
exceptional items
£’000

14,657
(3,858)
(11,340)

(541)
–
70

(471)
1,271

800

(5,456)
–
(4,030)

(9,486)
(6,135)
–

(15,621)
1,751

(13,870)

Revenue
Cost of sales
Administrative expenses

Adjusted operating loss
Exceptional costs
Net interest income and charges

Loss before tax
Tax

Profit/(loss) 

Loss per share

Balance sheet

ASSETS
Non-current assets
Goodwill 
Intangible assets
Property, plant and equipment

Current assets
Inventories
Amounts receivable from customers
Trade and other receivables
Cash and cash equivalents

Total assets

LIABILITIES AND EQUITY
Current liabilities
Trade and other payables
Deferred tax liability

Total liabilities
Equity attributable to owners of the parent
Share capital
Share premium
Retained loss

Non-controlling interests

Total equity

Total equity and liabilities

Total
£’000

9,201
(3,858)
(15,370)

(10,027)
(6,135)
70

(16,092)
3,022

(13,070)

(21.25p)

31 Dec 15
£’000

40,176
14,119
1,718

56,013

3
28,412
10,275
7,320

46,010

102,023

13,803
3,057

16,860

5,264
92,714
(13,070)

84,908
255

85,163

102,023

Balance sheet 
The balance sheet of the Group reflects the net 
proceeds from the Company’s IPO in February 
2015 and the acquisition of Loansathome4u in 
August 2015 and the recognition of a number of 
intangible assets together with a substantial 
goodwill balance. 

Funding and liquidity
As at 31 December 2015 the Group had net 
cash of £7.3 million with no debt. This cash 
balance reflects the net proceeds of the 
Company’s IPO less cash expenses incurred 
during the period, including the purchase of 
Loansathome4u and the central costs of the 
Company. The period-end cash balance also 
reflects the seasonal peak in lending that takes 
place in December at Loansathome4u. In 
January 2016 the Group received the proceeds 
of the £160 million equity raise and this amount 
less the costs of raising the funding is due to be 
used to fund the acquisition of Everyday Loans 
together with the issue of shares to the value of 
£20 million to the owner of Everyday Loans and 
the draw down of approximately £65 million of 
the debt facility of £85 million entered into in 
December 2015.

15
Non-Standard Finance plc
Annual report and accounts
2015

Financial review continued

Loansathome4u for the period from 4 August 2015 to 31 December 2015

Revenue
Cost of sales 
Administrative expenses

Adjusted operating profit
Exceptional items

Profit before tax

Before fair value 
adjustments  
and exceptional 
items
£’000

Fair value 
adjustments  
and exceptional 
items
£’000

14,657
(3,858)
(8,656)

2,143
–

2,143

(5,456)
–
–

(5,456)
(593)

(6,049)

Total
£’000

9,201
(3,858)
(8,656)

(3,313)
(593)

(3,906)

Loansathome4u
The results of Loansathome4u cover the 
period from its acquisition on 4 August 2015 to 
31 December 2015. A number of operational 
and structural changes were implemented 
immediately following completion, including 
the replacement of the incumbent senior 
management team with a stronger and larger 
team that the Directors believe are better  
placed to execute the Group’s business strategy 
and achieve its ambitious growth plans.  

The associated cost of implementing these 
changes is shown as exceptional costs as they 
are non-recurring items. Loansathome4u 
generated revenues of £14.7 million and, 
before exceptional costs, produced an adjusted 
operating profit of £2.1 million (statutory loss of 
£3.9 million). Given the short period of trading 
covered by these results it is not meaningful 
to calculate relevant Key Performance 
Indicators (‘KPIs) for Loansathome4u as 
these are based on annual performance. 

Loan book

Customer number (’000)
Period-end receivables 

At 31 Dec 15
£’000

92
28,412

Loan book
During the period to 31 December 2015, 
the Directors reviewed the process and 
methodology by which loans issued by 
Loansathome4u are assessed for impairment 
and whether a provision needs to be made 
based on historical performance of loans to 
existing and new customers. 

As a result of this review, the Company has 
adopted a new approach that includes the 
more timely recognition of impairment. As a 
result, Loansathome4u’s impairment provision 
was increased at acquisition to reflect this new 

approach. The Directors also reviewed the 
process used to determine the point at which 
a customer’s balance should be written off 
and the relevant customer removed from the 
active customer metrics. The conclusion of this 
review was that customer balances should be 
written off more quickly than previously, with a 
consequent impact on active customer numbers 
which reduced from 100,000 to 87,000. The 
table above shows customer numbers and 
year-end receivables at 31 December 2015 
based on the new approach and establishes a 
base level for KPI reporting in future periods. 

16
Non-Standard Finance plc
Annual report and accounts
2015

STRATEGIC REPORTCentral costs

Administrative costs
Net interest income and charges
Amortisation of intangible assets
Exceptional costs

Loss before tax

8 Jul 14 to 
31 Dec 15
£’000

(2,684)
70 
(4,030)
(5,542)

(12,186)

Central costs
Administrative expenses for the period totalled 
£2.7 million and include advisory and other related 
expenses associated with the review of potential 
acquisition targets as well as the ongoing head 
office costs for the Company. In addition, the 

Company incurred £5.5 million of transaction-
related costs associated with the acquisitions 
of Loansathome4u and Everyday Loans and 
£4.0 million of amortisation of intangible assets 
recognised on the acquisition of Loansathome4u.

Unaudited illustrative enlarged Group results

Revenue
Operating profit
Interest payable

Profit before tax

Loansathome4u
12 months to 
31 Jan 15
£’000

Everyday Loans
12 months to 
30 Jun 15
£’000

Central costs 
8 Jul 14 to 
31 Dec 15
£’000

38,298
6,410
–

6,410

42,446
16,206
(3,653)

12,553

–
(2,684)
–

(2,684)

Period end net loan book

34,622

102,522

–

Unaudited illustrative enlarged 
Group results
The results for the period from 8 July 2014 
to 31 December 2015 include the results of 
Loansathome4u only from 4 August 2015 and 
are significantly affected by exceptional items, 
fair value adjustments and the amortisation 
of acquisition intangibles. The table above sets 
out illustrative results for the enlarged Group 
to provide a picture of the Group’s underlying 
historical performance assuming completion 
of the acquisition of Everyday Loans.

The illustrative enlarged Group results combine:
•  the adjusted operating profit of 

Loansathome4u for the year ended 31 January 
2015 reduced by £2 million to reflect 
investment in its cost base post-acquisition;

•  the adjusted operating profit of Everyday 

Loans for the 12 months ended 30 June 2015;

•  central costs for the period from 8 July 2014 

to 31 December 2015; and

•  estimated interest expense assuming debt  

of £65 million was drawn down for a  
12 month period.

The figures in the above table are unaudited, 
have been prepared for illustrative purposes 
only and do not represent the Company’s actual 
financial position. The results of Loansathome4u 
are based on the approach to loan book 
impairment recognition previously adopted 
by S&U plc, which owned Loansathome4u 
during the year ended 31 January 2015 
(see note 23 for further details on the impact 
of the change in accounting estimate). The 
results of Everyday Loans incorporate the 
unaudited results for the six months to 30 June 
2015 and the statutory results for the year 
ended 31 December 2014 less the unaudited 
results for the six months to 30 June 2014.

Nick Teunon
Chief Financial Officer

17
Non-Standard Finance plc
Annual report and accounts
2015

Responsible lending

From the very beginning, the Company and 
its Directors have been committed to 
responsible lending. 

By treating customers fairly, delivering 
excellent service and lending responsibly, the 
Company plans to establish a sustainably 
profitable group of businesses serving an 
important socio-demographic cluster, aiming 
to achieve 20% Return on Assets (‘RoA’). 

The Company believes there is a 
fundamental link between our strategy and 
financial performance, and the social and 
corporate context in which we operate. 

We will review our approach to lending 
responsibly each year, and over 2016 we will 
outsource the monitoring process to ensure 
we adhere to best practice and that we 
monitor outcomes.

Overview 
As a business established to acquire, operate 
and build companies or businesses in the 
UK’s non-standard consumer finance sector, 
Non-Standard Finance is committed to 
behaving in an ethical and fair manner. 

Our customers are at the heart of all that we 
do. They are critical to NSF’s development 
and, ultimately, our long-term profitability. 

There are approximately 12 million people in 
the UK who are not served by high street banks 
and NSF is committed to delivering a reliable, 
responsible and professional service to this group. 

Our ambition is to be a leading lender in the 
sector, with the highest levels of customer 
satisfaction and lowest number of complaints. 
To ensure we can deliver this, we make it our 
priority to understand our customers’ needs, 
income and expenditure and that all our 
communication is transparent and clear. We 
are fully committed to treating our customers 
fairly and as such we endeavour to meet 
their expectations of high-quality service.

Our priorities in lending responsibly 
As part of our overarching policy for NSF we are 
committed to:
• 

responsibly offering credit to consumers and 
in so doing comply with both the letter and 
spirit of regulation governing such activities;
•  appropriately assessing the credit needs of 

each customer together with the affordability 
of planned repayments in order to provide 
every customer with financial products and 
services that match their circumstances;

•  operating a transparent pricing structure 

offering products that suits our customers’ 
needs;

•  delivering best-in-class service, building 

sustainable long-term customer relationships 
to fully understand them and their needs;

•  showing forbearance if customers 

experience difficulties with repayments;
•  being a responsible employer, enhancing 
employee skills and helping them build 
long-term successful careers; 
•  treating our suppliers fairly; and
•  building a sustainable long-term business for 
shareholders, earning appropriate returns.

Acquisitions 
Meeting NSF’s strict policy on responsible lending 
forms a significant part of the due diligence in our 
acquisition process. Not only must all acquisition 
targets be capable of meeting all FCA 
requirements, we also work with external legal 
experts to analyse all aspects of the target’s 
customer service and responsible lending. We 
independently assess each potential acquisition, 
including spending time with company agents 
and customer service staff to fully understand 
their customer interaction process. 

If a target business does not meet our criteria then 
we have no hesitation in halting the acquisition 
process. This is behind our decision not to pursue 
opportunities in the rent-to-own/hire purchase 
sector, due to a lack of transparency on core 
product pricing and selling of ancillary services. 

Regulation
Appropriate regulation of the consumer finance 
industry is critical to our operation and engrained 
in our way of working. We welcome major 
industry regulatory changes from the FCA and 
NSF’s approach is inherently compliant with FCA 
regulations and their ambitions. Following the 
move in regulatory overview in the consumer 
finance sector from the OFT to the FCA on 1 April 
2014, a company must now be authorised to 
carry on ‘regulated activities’ by way of business 
in the UK, including lending/credit lending under 
the Financial Services and Markets Act (‘FSMA’).

Since 1 April 2014, an ‘interim permission’ 
regime under FSMA has been in operation, 
allowing licensed consumer credit companies 
to apply for permission to continue in business 
without needing immediate authorisation 
under FSMA. Sectors within the consumer 
finance industry including home credit have 
applied for authorisation from the FSMA to 
continue conducting regulated consumer credit 
activities. We expect the FCA to conduct its 
own diligence process in early 2016 with full 
permission granted to Loansathome4u in 2016.

The FCA’s principles for business govern 
how NSF aims to deal with its customers at 
all stages of our relationship with them: 
•  Integrity – A firm must conduct its business 

with integrity. 

•  Skill, care and diligence – A firm must conduct 
its business with due skill, care and diligence. 

•  Management and control – A firm must 

take reasonable care to organise and control 
its affairs responsibly and effectively, with 
adequate risk management systems. 

•  Market conduct – A firm must observe proper 

standards of market conduct. 

•  Customers’ interests – A firm must pay due 
regard to the interests of its customers and 
treat them fairly. 

•  Communications with customers – A firm 
must manage conflicts of interest fairly, 
both between itself and its customers and 
between a customer and another customer.
•  Conflicts of interest – A firm must manage 

conflicts of interest fairly, both between itself 
and its customers. 

•  Customers: relationships of trust – A firm 
must take reasonable care to ensure the 
suitability of its advice and discretionary 
decisions for any customer who is entitled to 
rely upon its judgement.

Employees 
The skills, motivation and energy of our 
workforce are key drivers for our success. 
Our structure ensures that our staff are 
aware of our goals and are clear on how 
their roles help NSF to succeed. 

We seek to ensure we have appropriate 
processes to offer learning and development 
opportunities for all staff. As part of our 
commitment to treating customers fairly, 
delivering excellent service and lending 
responsibly, our 700 self-employed agents 
are all required to undergo training to ensure 
that we are responsive to each customer’s 
individual needs. The training programme 
includes: new starter training, agent 
monitoring, call monitoring, written training, 
informal feedback from branch managers 
and colleague assessment programmes. 

Environmental and community 
Following the development of our approach to 
responsible lending in 2015, we will be looking at 
addressing our environmental and community 
impacts in 2016 and developing further 
initiatives to support the customer communities 
that we serve. 

18
Non-Standard Finance plc
Annual report and accounts
2015

STRATEGIC REPORT 
Treating Customers Fairly (‘TCF’) is a significant pillar of the FCA regime and is 
embedded throughout Loansathome4u’s policies, practices and procedures. Our 
TCF policy is centred on the guidance provided by the Financial Conduct Authority 
(‘FCA’) to ensure we consistently deliver fair outcomes to our customers and take 
responsibility to the Group, colleagues and agents, providing an enhanced service 
quality to customers, based on a culture of openness and transparency.

The FCA’s six key themes (or TCF Outcomes) are central to our way of operating  
and dealing with our customers.

Outcome 1

Outcome 2

Outcome 3

TCF Outcomes
Consumers can be 
confident that they are 
dealing with firms where 
the fair treatment of 
customers is central to the 
corporate culture.

Products and services 
marketed and sold in the 
retail market are designed 
to meet the needs of 
identified consumer groups 
and are targeted 
accordingly.
Consumers are provided 
with clear information and 
are kept appropriately 
informed before, during 
and after the point of sale.

How we achieve them
Ensure we always have the 
customer’s interests at heart, 
compliant with the highest 
standards of regulation and 
industry good practice. 

Examples
•  Clearly defined policies and procedures that prioritise TCF.
•  Ensure communications with customers are clear, fair and  

not misleading. 

•  Lending and collections processed are focused on achieving fair 

outcomes for customers and ensuring they do not feel pressurised. 

Products and services are 
designed to meet the needs of 
identified consumer groups 
and are targeted accordingly. 

•  We do not charge customers default interest or related charges. 
•  The face-to-face delivery of our products means that we are 

regularly in contact with our customers and can be responsive to 
their individual needs and circumstances.

•  Eligibility processes (e.g. affordability checks) designed to ensure  

that products are supplied appropriately. 

Clear, fair and not misleading 
when we speak to our customers.

•  Financial Promotions Policy in place to ensure that our marketing  

is clear, fair and not misleading. 

Outcome 4 Where consumers receive 

advice, the advice is 
suitable and takes account 
of their circumstances. 

Clear, fair and not misleading 
when we advise our customers. 

Customer service is focused on 
being responsive and delivering 
positive outcomes for our 
customers.

Outcome 5

Outcome 6

Consumers are provided 
with products that perform 
as firms have led them to 
expect, and the associated 
service is of an acceptable 
standard and as they have 
been led to expect.
Consumers do not face 
unreasonable post-sale 
barriers imposed by firms to 
change product, switch 
provider, submit a claim or 
make a complaint.

•  Agents are trained to provide clear explanations and to ensure 
that the customer understands the risks, rights and obligations 
under the credit agreement, including total cost of credit and the 
weekly repayment commitment. 
•  A dedicated customer contact centre. 
•  Training for colleagues and agents to understand who the product  

is suitable for.

•  Specific policies and procedures in respect of customers who may  

be vulnerable (for example, due to disability).

•  Clear colleague and agent training, including management  
providing agents with regular and appropriate updates  
in any regulatory changes.

•  Appropriate signposting to free and independent sources 

of advice.

•  Regular management dual-visit assessments.
•  Defined processes to ensure customers understand how product 

features will operate.

•  Clear complaints procedures.

Deal with our customers in a 
fair way and be clear about 
their rights.

•  Provide clear information to customers on their statutory rights  
to withdraw from the credit agreement or to make payments 
ahead of time. 

•  Our agents understand and adhere to the Company’s 

complaints policy.

•  Compliance monitoring arrangements.

19
Non-Standard Finance plc
Annual report and accounts
2015

Board of Directors

20
Non-Standard Finance plc
Annual report and accounts
2015

STRATEGIC REPORTRobin Ashton 58
Non-Executive Director
Robin spent 24 years at Provident Financial plc, 
joining the Board in 1993 initially as Finance 
Director, then Deputy Chief Executive in 1999 
and Chief Executive in 2001, leaving in early 
2007 prior to the demerger of Provident’s 
international business. Robin then spent a 
year as Chief Executive of London Scottish 
Bank plc. He is currently also Chairman of 
Leeds Building Society and a Non-Executive 
Director of Shawbrook Bank. Robin has 
extensive experience in retail financial 
services in both the UK and internationally.

Committee membership
Robin is a member of the Nomination 
Committee, Audit Committee, Remuneration 
Committee and Risk Committee

Miles Cresswell-Turner 53
Executive Director
Prior to becoming Executive Director, full-time, 
at NSF on 1 January 2016, Miles was a partner 
in Duke Street LLP who specialised in the finance 
sector and who led on the acquisitions by Duke 
Street LLP of Marlin Financial Group Limited and 
UKWM Limited. Before becoming a partner at 
Duke Street LLP, Miles was a partner at Palamon 
Capital Partners LLP from 1998 to 2008, where 
he led the investment in Towry Law plc. Prior to 
Palamon Capital Partners LLP, Miles spent seven 
years as a director in the Leveraged Finance 
Department of HSBC Investment Bank.

Nick Teunon 49
Chief Financial Officer
Nick was Chief Financial Officer of Marlin 
Financial Group Limited, the consumer debt 
purchasing company, from August 2013 
until June 2014. Prior to that, Nick spent 
five years as Chief Financial Officer of FTSE 
International. Nick also spent seven years as 
Group Finance & Strategy Director of the Press 
Association. At both FTSE International and 
the Press Association, Nick was responsible 
for all mergers and acquisitions activity and 
related debt funding, in addition to leading the 
finance function. Nick has previous experience 
as Finance Director of a public company 
based on his time at Water Hall Group plc.

John van Kuffeler 67
Executive Chairman
John was Chief Executive and then Chairman 
of Provident Financial plc for a combined total 
of 22 years until December 2013. John was 
Chairman of Marlin Financial Group Limited, the 
consumer debt purchasing company, for four 
years until its sale in February 2014, and was 
also Chairman of Hyperion Insurance Group 
Limited for five years until December 2013. 
John was previously Chief Executive of Brown 
Shipley Holdings PLC which included Medens 
Trust Limited, a consumer car finance company, 
and was Chairman of the credit committee of 
Brown Shipley Holdings PLC’s main banking 
subsidiary, Brown, Shipley & Co. Limited.

Committee membership
John is a member of the Nomination 
Committee

Clockwise from left to right.

Heather Jane McGregor 53
Independent Non-Executive Director
Heather McGregor is the Managing Director 
and principal shareholder of the executive 
search firm Taylor Bennett, having bought the 
company from its founders in 2004. In her early 
career she worked in financial PR and investor 
relations before joining ABN Amro as a sellside 
analyst. She then spent eight years with the 
bank, working in London, Hong Kong, Singapore 
and Tokyo, before joining Taylor Bennett 
in 2000. She has an MBA from the London 
Business School and a PhD from the University 
of Hong Kong. Heather was the founder of 
the Taylor Bennett Foundation, which works 
to promote diversity in the communications 
industry. She is also an experienced writer 
and broadcaster in the national media.

Committee membership
Heather is a member of the Nomination 
Committee, Audit Committee, Remuneration 
Committee and Risk Committee

Charles Gregson 68
Non-Executive Director
Charles is Chairman of ICAP Plc. Charles was 
Chairman of Wagon Finance Group Limited 
from 1996 to 2006, Non-Executive Director 
and Deputy Chairman of Provident Financial 
plc from 1998 to 2007 and Non-Executive 
Director of International Personal Finance 
Plc from 2007 to 2010. Charles is a former 
Chairman of CPP Group Plc and of St James’s 
Place Plc. He is also a Non-Executive Director 
of Caledonia Investments Plc. Charles was 
Executive Director of United Business Media 
Plc (formerly MAI Plc) from 1985 to 2003 and 
Global CEO and Chairman of PR Newswire from 
2003 to 2009. As part of his responsibilities at 
United Business Media Plc, Charles built Harlow 
Meyer Savage from a small money broking 
business into the international business of 
Garban PLC, a listed company with offices in 25 
countries which later merged with ICAP Plc.

Committee membership
Charles is a member of the Nomination 
Committee, Audit Committee, Remuneration 
Committee and Risk Committee

21
Non-Standard Finance plc
Annual report and accounts
2015

Directors’ report

The Directors present their report for  
the period ended 31 December 2015.

Introduction

For the purposes of the disclosures required under the Disclosure  
and Transparency Rules and the Listing Rules of the UKLA, cross 
references are made where appropriate to other sections of the  
Annual Report.

The Company was incorporated under the name Non-Standard 
Finance plc as a public company limited by shares on 8 July 2014 
and listed on the London Stock Exchange in February 2015.

Directors

The following have served as Directors of the Company during 2015:

Director

John van Kuffeler

Nick Teunon

Robin Ashton

Miles Cresswell-Turner

Charles Gregson

Heather McGregor

Date of appointment

8 July 2014

8 August 2014

10 December 2014

10 December 2014

10 December 2014

10 December 2014

Full biographical details of the Directors can be found on page 21. 
No other Directors have been appointed to serve during the 
period from incorporation of the Company to 31 December 2015, 
or subsequently.

All Directors shall retire from office and will offer themselves for 
reappointment by the members at the Company’s first upcoming 
Annual General Meeting. 

22
Non-Standard Finance plc
Annual report and accounts
2015

Dividends
The Directors have not declared any final or interim dividends for the 
financial period ended 31 December 2015. During the first half of 2016, 
the Directors intend to review the dividend policy and, subject to the 
performance of Loansathome4u, Everyday Loans and the funding 
requirements of the Company, intend to commence payment of dividends 
during the second half of 2016. The Directors expect that the strong cash 
flow generating capabilities of the types of businesses the Company may 
acquire should allow for the payment of regular and growing dividends 
over time.

Share capital
The share capital of the Company consists of 105,284,445 Ordinary 
Shares of £0.05 each as at 31 December 2015. Following the period-end a 
further 188,235,825 Ordinary Shares were allotted. Further details on the 
Company’s share capital can be found in note 21 to the financial 
statements on page 72.

The Company’s issued Ordinary Share capital ranks pari passu in all 
respects and carries the right to receive all dividends and distributions 
declared, made or paid on or in respect of the Ordinary Shares. There are 
currently no redeemable non-voting preference shares of the Company 
in issue.

There are no restrictions on the transfer of Ordinary Shares or on the 
exercise of voting rights attached to them, which are governed by the 
Company’s Articles of Association and relevant UK legislation. The 
Directors are not aware of any agreements between holders of the 
Company’s shares that may result in restrictions on the transfer of 
securities or in voting rights.

The Company has not acquired its own shares during the financial year.

Substantial shareholdings
In accordance with Disclosure and Transparency Rules DTR5, the 
Company as at 29 January 2016 has been notified of the following 
disclosable interest in its issued Ordinary Shares.

Invesco Asset Management

Woodford Investment Management

Marathon Asset Management LLP

Toscafund Asset Management LLP

Jupiter Asset Management Limited

28.83%

22.25%

10.82%

4.01%

3.04%

STRATEGIC REPORTDirectors’ interests in shares
Details of the Directors’ shareholdings as at 29 February 2016 are as 
follows:

Political donations
No political donations were made by the Company during the financial 
period ended 31 December 2015.

Director

John van Kuffeler

Nick Teunon

Miles Cresswell-Turner

Robin Ashton

Charles Gregson

Heather McGregor

Number of Ordinary Shares held

2,114,474

30,921

490,132

128,947

247,083

36,939

The Directors are subject to a lock-up agreement with respect to the 
transfer of Ordinary Shares held by them, which will terminate one 
year following completion of the acquisition of Loansathome4u.

Detailed information on share ownership by the Directors and information 
concerning Directors’ contractual arrangements and entitlement under 
share-based remuneration can be found in the Directors’ Remuneration 
Report on pages 35 to 49.

Powers of the Directors
Subject to the Company’s Articles of Association, UK legislation and any 
directions given by special resolution, the business of the Company is 
managed by the Board of Directors. Details of the matters reserved for 
the Board can be found in the Corporate Governance Report on pages 26 
to 29.

Articles of Association
The Company’s Articles of Association were adopted with effect from 
December 2014. The Articles of Association may only be amended by 
special resolution at a general meeting of the Company’s shareholders.

Directors’ indemnities
Under article 135 of the Company’s Articles of Association, the Company 
has qualifying third party indemnity provisions, in accordance with section 
234 of the Companies Act 2006, for the benefit of its Directors and former 
Directors. No indemnities were provided and no payments were made 
during the year. There were no other qualifying indemnities in place during 
the period. The Company maintains Directors’ and Officers’ liability 
insurance which gives appropriate cover for any legal action brought 
against its Directors. The Company also maintains Public Offering of 
Securities Insurance, which was undertaken prior to the Company’s IPO.

Significant agreements
There are no agreements between the Company or any subsidiary 
company in the Group and any of its employees or any Director which 
provide for compensation to be paid to an employee or a Director for 
loss of office as a consequence of a takeover of the Company.

Financial instruments 
The financial risk management and internal control processes and 
policies, details of hedging policy and exposure to the risks associated with 
financial instruments can be found in note 29 to the financial statements.

Environmental matters
We will be looking at addressing our environmental and community 
impacts in 2016 and developing policies. 

Employees
The skills, motivation and energy of our workforce are key drivers for our 
success. Our structure ensures that our staff are aware of our goals and 
are clear on how their roles help NSF to succeed. 

We seek to ensure we have appropriate processes to offer learning and 
development opportunities for all staff. As part of our commitment to 
treating customers fairly, delivering excellent service and lending 
responsibly, our 700 self-employed agents are required to receive ongoing 
training to ensure that we are responsive to each customer’s individual 
needs. The training programme includes: new starter training, agent 
monitoring, call monitoring, written training, informal feedback from 
branch managers and colleague assessment programmes. 

The Company is also committed to employment practices which follow 
best practice and intends to set up share schemes which will allow 
employees to share in the Company’s success. The Company anticipates 
further developments in its employee involvement programmes as it 
grows in size.

23
Non-Standard Finance plc
Annual report and accounts
2015

Directors’ report continued

Related party transactions
Details of related party transactions can be found in note 26 of the 
financial statements on page 74.

Future business developments
Information on the Company and its subsidiaries’ future developments 
can be found in the Chairman’s Statement on pages 4 and 5.

Subsequent events
Since the end of the financial year, the Company completed a £160 
million equity raising via a placing and open offer of new Ordinary Shares 
at 85 pence per new Ordinary Share to fund the acquisition of Everyday 
Loans. The acquisition should complete by the end of April 2016 and 
subsequent to this, a further £20 million of Ordinary Shares will be allotted 
and circa £65 million will be drawn down from the Company’s debt facility.

Going concern
The Directors have carried out a robust assessment of the principal risks 
facing the Company, including those that would threaten its business 
model, future performance, solvency or liquidity. Further information 
about those risks and how they are being managed or mitigated can be 
found in the Risk Committee Report on pages 33 and 34. On this basis, the 
Directors consider it appropriate to adopt the going concern basis in 
preparing the Company’s financial statements. The Directors will continue 
to monitor the Company’s risk management and internal control systems.

Annual General Meeting (‘AGM’)
The AGM will be held at 11 am on 30 March 2016 at 10 Greycoat Place, 
London SW1P 1SB. The Notice of the Meeting, together with an 
explanation of the items of business, will be contained in a circular to 
shareholders to be dated 7 March 2016.

24
Non-Standard Finance plc
Annual report and accounts
2015

Disclosure of information under Listing Rule 9.8.4R
For the purposes of LR 9.8.4R, the information required to be disclosed can 
be found in the following sections of the Annual Report and financial 
statements.

Listing Rule requirement 

A statement of the amount of interest capitalised 
during the period under reviews and details of any 
related tax relief.

Information required in relation to the publication 
of unaudited financial information.

Details of any long-term incentive schemes.

Details of any arrangements under which a 
Director has waived emoluments, or agreed to 
waive any future emoluments, from the Company.

Details of any non-pre-emptive issues of equity 
for cash.

Details of any non-pre-emptive issues of equity for 
cash by any unlisted major subsidiary undertaking.

Details of parent participation in a placing by a 
listed subsidiary.

Details of any contract of significance in which a 
Director is or was materially interested.

Details of any contract of significance between 
the Company (or one of its subsidiaries) and a 
controlling shareholder.

Details of any provision of services by a controlling 
shareholder.

Details of waiver of dividends or future dividends 
by a shareholder.

Board statements in respect of relationship 
agreement with the controlling shareholder. 

Location in Annual Report 

Not applicable

Not applicable

Directors’ 
Remuneration Report, 
pages 35 to 49

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

STRATEGIC REPORTAuditors
Deloitte LLP, the external auditor for the Company, was appointed in 2014 
and a resolution proposing their reappointment will be proposed at the 
forthcoming AGM.

Directors’ statement as to disclosure of information to auditors
Each Director at the date of approval of the Annual Report confirms that 
so far as each Director is aware, there is no relevant audit information of 
which the Company’s auditor is unaware. Each Director has taken all the 
steps that he ought to have taken as a Director in order to make her/
himself aware of any relevant audit information and to establish that the 
Company’s auditor is aware of that information. This confirmation is given 
and should be interpreted in accordance with section 418 of the 
Companies Act 2006.

Statement of Directors’ Responsibilities 
The Directors are responsible for preparing the Annual Report and the 
financial statements in accordance with applicable law and regulations. 

Each of the Directors confirms that, to the best of their knowledge:
•  the financial statements, prepared in accordance with applicable 
accounting standards, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of the Company and the 
undertakings included in the consolidation taken as a whole; and
•  the Strategic Report includes a fair review of the development or 

performance of the business and the position of the Company and the 
undertakings included in the consolidation taken as a whole, together 
with a description of the principal risks and uncertainties.

Each of the Directors also confirms that they consider the Annual Report 
and financial statements 2015, taken as a whole, is fair, balanced 
and understandable and provides the information necessary for 
shareholders to assess the Company’s position and performance, 
business model and strategy. 

Approved by the Board on 4 March 2016 and signed by the order of 
the Board

Nick Teunon
Chief Financial Officer and Company Secretary
4 March 2016

25
Non-Standard Finance plc
Annual report and accounts
2015

Corporate governance report
Chairman’s introduction

The Board is responsible for and committed to maintaining and 
developing procedures to ensure that good standards of corporate 
governance operate across all levels of the Group. 

This year has been an exciting start to the Company’s life. As a Board, 
we have focused on implementing a strong governance framework  
and values throughout the organisation and on tying those values  
to our strategy. For shareholders, our aim is to deliver significant  
growth and the development of a strong governance framework  
is key to that achievement. 

Highlights of the financial year
During 2015, the Board was heavily involved with the IPO and subsequent 
acquisitions that were undertaken. In that connection, we focused 
on engagement with our investors by delivering a number of formal 
presentations. We intend to hold a capital markets day in the second 
quarter of 2016 and hope to engage with our investor community further. 

Ensuring that our business operates within a robust risk framework is of 
utmost importance to the Board. Aligned with our vision to deliver ‘best in 
sector’ lending, we focused on risk management and the development of 
a robust risk framework through the work of our Risk Committee. Further 
information on risk management can be found on pages 33 and 34. 

We established our Remuneration Committee in March 2015 following 
the IPO and the Committee met twice in 2015. The Committee recognises 
that the Company’s acquisitive nature means that it must ensure it retains 
existing management and that key future hires are capable of managing 
an entity of the size that we expect to grow to. It wants to be able to 
attract and retain the right talent and recognised that our existing 
incentive arrangements are limited and has therefore undertaken a review 
of our remuneration policy to ensure it is fit for purpose going forward.

The future
We aim to embed the corporate governance principles within our 
corporate policies, which in turn will strengthen the corporate governance 
framework and ensure consistency throughout the Group. The Board will 
continue to ensure that governance processes are documented and 
implemented and, where appropriate, continually improved.

John van Kuffeler
Chairman
4 March 2016

Dear Shareholder,

I am pleased to introduce our first Corporate 
Governance Report since our successful IPO 
in 2014. This report, which incorporates 
reports from the Audit, Remuneration, 
Nomination and Risk Committees on pages 
30 to 49, describes how the Board has applied 
the principles of the UK Corporate 
Governance Code as published by the 
Financial Reporting Council in September 
2014 (the ‘Code’).

The Company seeks to comply with the provisions and principles of good 
corporate governance and code of best practice as set out in the Code in 
so far as it is practicable for a company of its size and structure. As the 
Company has a standard listing on the London Stock Exchange, it is not 
required to comply with the principles of corporate governance as set out 
in the Code. Furthermore, since the Company listed only recently, it has 
not been practicable to fully comply with the provisions of the Code; 
however the Board is committed to ensuring the highest standards of 
corporate governance and will endeavour to achieve full compliance 
within a reasonable period of time. 

26
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCEGovernance framework

Board

Company Secretary

Board Committees

Audit Committee

Remuneration Committee

Risk Committee

Nomination Committee

Statement of compliance with the Code:
The Company has not complied throughout the financial year with all the 
provisions set out in the Code.

Contrary to provisions A.2.1 and A.3.1 of the Code, the Chairman is a 
non-independent executive. The Board believes, however, that it combines 
a broad range of skills, experience and personalities which secures the 
necessary level of challenge and insight to enhance executive performance.

Independence
The Board determines Heather McGregor to be an independent 
Non-Executive Director. The Board’s assessment is based on the fact that 
Heather McGregor receives no additional benefits from the Group, has not 
previously held an executive role within the Group and has served less 
than nine years on the Board. The Board believes that there are no current 
or past matters which are likely to affect Heather McGregor’s independent 
judgement and character. 

Given that only one director is considered to be independent, the 
Company did not meet requirements B.1.2, B.2.1, C.3.1 and D.2.1 of the 
Code. The Board considered these provisions to not be appropriate due to 
the nature of the Company both pre- and post-acquisitions.

The Board has not appointed a Senior Independent Director, and 
therefore does not comply with provision A.4.1 of the Code. This provision 
is not considered to be appropriate due to the relatively small size of the 
Board and the fact that the Board only includes one independent 
Non-Executive Director. 

The Board does not consider Charles Gregson or Robin Ashton to be 
independent as they are the holders of Founder Shares. More details on 
the Founder Shares are set out in the Remuneration Report on pages 35 to 
49. The Board would determine Charles Gregson and Robin Ashton to be 
independent Directors in the event that they did not hold Founder Shares.

The Board has considered the balance between the independent and 
non-independent Directors and considers it to be satisfactory at this stage 
in the Company’s life. The Nomination Committee will consider the 
composition of the Board on an ongoing basis commencing in 2016.

Contrary to provision B.6.1, A.4.2 and B.6.3 of the Code, due to the short 
period of time since the Board was constituted in connection with the 
Company’s IPO and recent acquisitions, a performance evaluation of the 
Board and its Committees was not undertaken in 2015. In addition, the 
Chairman and Non-Executive Directors have not met without the 
Executive Directors present, nor have the Non-Executive directors met to 
appraise the Chairman’s performance. 

Roles and responsibilities of the Board 
The Board is responsible to the shareholders for the overall conduct of 
the Group’s business and for the long-term success of the Company. 
The Board has established the corporate governance values of the 
Company and will continue to have overall responsibility for setting the 
Company’s strategic aims, defining the business plan and strategy and 
managing the financial and operational resources of the Company. 

How the Board operates

Board composition 
The names of the Directors and their biographical details are set out on 
page 21.

The Board of the Company comprises six directors, all of whom have 
served throughout the financial year, including:
•  Executive Chairman.
•  2 Executive Directors.
•  3 Non-Executive Directors.

The Board and its Committees are considered to have an appropriate 
balance of skills, experience, independence and knowledge of the 
Company to enable them to discharge their respective duties and 
responsibilities effectively. 

Each of the Directors demonstrates commitment to their respective 
roles and has sufficient time to meet their commitment to the Company. 
The Non-Executive Directors’ other significant commitments were 
disclosed to the Board before their appointment. 

Role of Executive Directors
The Executive Directors are responsible for all matters affecting the 
performance of the Group and for the implementation of strategy, policies, 
budgets and the financial performance of the Group. The Executive Directors 
provide specialist knowledge and experience to the Board and successfully 
lead and manage the risk and finance functions across the Group. 

Role of Non-Executive Directors 
The Non-Executive Directors are responsible for providing constructive 
challenge and help develop proposals on strategy. They provide an 
external focus to the Board’s discussions and continually review 
management’s performance. 

27
Non-Standard Finance plc
Annual report and accounts
2015

Corporate governance report 
continued

Each Non-Executive Director has been appointed for fixed periods of 
three years, subject to confirmation by shareholders. Their letters of 
appointment may be inspected at the Company’s registered office or 
can be obtained on request from the Company Secretary. 

The Board has not appointed a Senior Independent Director, as this 
provision is not considered to be appropriate due to the relatively small size 
of the Board and the fact that the Board only includes one independent 
Non-Executive Director. The Non-Executive Directors are available to 
shareholders if they have any concerns, which contact through the normal 
channels of Chairman or other Executive Directors has failed to resolve or 
for which such contact is inappropriate.

Chairman
The Chairman is responsible for the proper function of the Company’s 
Board of Directors who oversee the strategic direction of the Group. He sets 
the Board meeting agendas with the Company Secretary, to ensure that 
the Board devotes its attention to the right matters, and facilitates and 
encourages active engagement and appropriate challenge by all Directors. 

The Chairman of the Company is a non-independent executive. The 
Board believes, however, that it combines a broad range of skills, 
experience and personalities which secures the necessary level of 
challenge and insight to enhance executive performance. 

Company Secretary
The Company Secretary acts as secretary to the Board and to its 
Committees. He ensures that all Directors have full and timely access to 
all relevant information to ensure that fully informed decisions can be 
reached. He is also responsible for ensuring that correct Board procedures 
are followed and for advising on governance matters and ensures good 
information flows within the Board and its Committees and between 
senior management and the Non-Executive Directors. The Company 
Secretary supports the Chairman in setting the agenda for each Board 
meeting. The appointment and removal of the Company Secretary is a 
matter for the Board as a whole.

Description of the main features of your internal control and risk 
management systems in relation to the financial reporting process
The Board is responsible for the overall system of internal controls and risk 
management systems for the Group and for annually reviewing its 
effectiveness. The Company’s system of internal controls is designed to 
manage rather than eliminate the risk of failure to achieve business 
objectives. The risk management framework is embedded within our 
management and governance processes and it is the intention of the 
Board to improve this further during 2016.

The Company has operating policies and controls in place covering a 
range of issues including financial reporting, capital expenditure, and 
appropriate employee policies. These policies are designed to ensure the 
accuracy and reliability of financial reporting and govern the preparation 
of financial statements. During the coming year, the Board intends to 
ensure that such policies are embedded in each subsidiary. 

The Board is ultimately responsible for the Group’s system of internal 
controls and risk management and discharges or intends to discharge its 
duties in this area by: 
• 

reviewing financial budgets, KPIs, forecasts and covenants on a 
monthly basis;

• 

receiving regular reports which provide an assessment of key risks and 
controls; 

•  scheduling annual Board reviews of strategy including reviews of the 

• 

material risks and uncertainties facing the business; 
receiving reports from Management on the risk and control culture 
within the Group;

•  ensuring there is a clear organisational structure with defined 

responsibilities and levels of authority; and

•  ensuring there are documented policies and procedures in place.

Through the Risk Committee, the Board reviews the assessment of risks 
and the risk management framework. The Finance Department is 
responsible for preparing the Group financial statements using a 
well-established consolidation process and ensuring that accounting 
policies are in accordance with International Financial Reporting 
Standards. All financial information published by the Group is subject to 
the approval of the Audit Committee.

The Board, with advice from the Risk and Audit Committees, is satisfied 
that an effective system of internal controls and risk management is in 
place which enable the Company to identify, evaluate and manage key 
risks. Further details of specific material risks and uncertainties facing the 
business can be found on page 34.

Matters reserved for the Board 
The Board’s full responsibilities are set out in the matters reserved for the 
Board and its powers and duties are set out in the Company’s Articles of 
Association and the relevant regulations applicable to the Company as a 
public listed company registered in England and Wales.

The Board is primarily responsible for:
•  The overall leadership and setting of values and standards.
•  Determining the strategic direction of the Group, including the 

approval of the Group’s strategic aims and objectives.

•  Approvals of the annual operating and capital expenditure budgets 

and any material changes to them.
•  Oversight of the Group’s operations.
•  Review of performance in light of the Group’s strategic aims, 
objectives, business plans and budgets and ensuring that any 
necessary corrective action is taken.

•  Approval of the annual and half-year results. 
•  Ensuring adequate succession planning for the Board and senior 

management.

•  Determining the Company’s remuneration policy.
•  Approving major capital projects, acquisitions and divestment. 
•  Promoting good governance and seeking to ensure that the Company 

meets is responsibilities towards all stakeholders.

•  Overall risk management.
•  Approval of internal regulations and policies.
•  Ensuring maintenance of a sound system of internal control and risk 

management.

Activities during the financial year 
•  Long-term vision and strategy.
•  Acquisition of Loansathome4u and agreement to acquire Everyday Loans.
•  Financial performance.
•  Remuneration policy.
•  2016 budget and strategy.
•  Regulatory environment. 

28
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCEBoard focus for 2016
A summary of the Board’s focus and objectives for 2016 can be found in 
the Chairman’s Statement on pages 4 and 5.

Board Committees 
The Board also delegates authority to its Committees to carry out certain 
tasks on its behalf, so that it can operate efficiently and give the right level 
of attention and consideration to relevant matters. During 2015, the 
Board established an Audit, Nomination, Remuneration and Risk 
Committee, each of which operates within defined terms of reference.  
The composition and role of each of the Committees is set out in the 
following pages. 

The Company does not comply with provisions of the Code in relation to 
the composition of the Audit, Remuneration or Nomination Committee. 
The Board considered these provisions to not be appropriate due to the 
nature of the Company both pre- and post-acquisitions.

Attendance at Board and Committee meetings

Board 
meetings

Audit 
Committee

Remuneration 
Committee

Risk 
Committee

John van Kuffeler

Nicholas Teunon 

Miles Cresswell-Turner 

Charles Gregson 

Robin Ashton 

Heather McGregor 

9/9

9/9

9/9

8/9

9/9

9/9

–

–

–

2/2

2/2

1/2

–

–

–

2/2

2/2

2/2

–

–

–

1/1

1/1

1/1

Members of senior management and other advisers attended Board and 
Committee meetings by invitation. The Board has 11 scheduled meetings 
for 2016 and will hold additional meetings as and when required. 

Board diversity
The Company recognises the importance of diversity both at Board level 
and throughout the whole organisation. The Board remains committed 
to increasing diversity. Consequently, diversity is taken into account 
during each recruitment and appointment process, working to attract 
outstanding candidates with diverse backgrounds, skills, ideas and culture.

Conflicts of interest
Directors have a statutory duty to avoid situations in which they have or 
may have interests that conflict with those of the Company, unless that 
conflict is first authorised by the Directors. The Companies Act 2006 
and the Company’s Articles of Association require the Board to consider 
any potential conflicts of interest. The Board considers and, if appropriate, 
authorises each Director’s reported actual and potential conflict of 
interest, taking into consideration what is in the best interests of the 
Company and whether the Director’s ability to act in accordance 
with his or her wider duties is affected. All potential conflicts approved 
by the Board are recorded in a Conflicts of Interest Register, which is 
reviewed by the Board at least quarterly to ensure that the procedure 
is working effectively. 

Induction and professional development
The Company has a policy in place to ensure that all new Board 
appointments receive a full, formal and tailored induction with 
opportunities to meet major shareholders. There were no new 
appointments to the Board during 2015, therefore induction was not 
undertaken. Adhering to the requirements of the Code, the Chairman 
regularly reviews and agrees with each Director their training and 
development needs, taking into account their individual qualifications and 
experience. The Directors have full access to a regular supply of financial, 
operational, strategic and regulatory information to help them discharge 
their responsibilities and keep themselves up to date.

Independent advice
All Directors have access to independent professional advice at the 
Company’s expense and all Board Committees are provided with 
sufficient resources to undertake their duties. 

Evaluation
Contrary to provision B.6.1 of the Code, due to the short period of time 
since the Board was constituted in connection with the Company’s IPO 
and recent acquisitions, a performance evaluation of the Board and its 
Committees was not undertaken in 2015. In addition, the Chairman and 
Non-Executive Directors have not met without the Executive Directors 
present nor have the Non-Executive Directors met to appraise the 
Chairman’s performance. Beginning in 2016, a formal and rigorous 
performance evaluation of the Board and its Committees will be carried 
out annually to ensure that they continue to be effective and that each of 
the Directors demonstrates commitment to his respective role.

Relations with shareholders 
The Chairman ensures that the views of shareholders are communicated 
to the Board and discusses the Company’s governance and strategy 
with major shareholders. The Board aims to foster close relations with 
its investors and analysts and, as part of this, a capital markets day of 
the Company will be held during the final half of 2016. 

During 2015, the Company held formal presentations in relation to 
the acquisition of Loansathome4u and agreement to acquire Everyday 
Loans. In addition, one-to-one meetings were held with a number of the 
major shareholders throughout the course of the year. The Company 
presented to a number of its major shareholders prior to the acquisition 
and associated funding of Everyday Loans. 

Annual General Meeting (‘AGM’)
The Chairmen of the Audit, Remuneration, Nomination and Risk 
Committees will be available at the Company’s first AGM to answer any 
questions. All shareholders have at least 20 clear days’ notice of the AGM.

The AGM of the Company will be held at 10 Greycoat Place,  
London SW1P 1SB on 30 March 2016 at 11.00 am.

Election and re-election of Directors
As per the provisions of the UK Corporate Governance Code and the 
Company’s Articles of Association, all Directors will submit themselves 
to election by the shareholders at the 2015 AGM and at every 
AGM thereafter. 

29
Non-Standard Finance plc
Annual report and accounts
2015

Audit Committee report
for the period ended 31 December 2015

Membership 

The Committee currently consists of all Non-Executive  
Directors, one of which is independent. The provisions of the  
UK Corporate Governance Code require that the Audit Committee 
comprises independent Non-Executive Directors. Given that only  
one director is considered to be independent, the Company did not 
meet the requirements of the Code in this regard. The Board is assured 
that the members of its Audit Committee have recent and relevant 
financial experience. In particular, the Chairman of the Committee is a 
qualified Chartered Accountant and the former Finance Director of 
Provident Financial, a leading listed non-standard consumer lender.

Robin Ashton

Chairman, Non-Executive Director

Charles Gregson 

Non-Executive Director

Heather McGregor

Independent Non-Executive Director

The names of the Directors and their biographical details are set out 
on page 21.

Meetings and attendance 

The Committee met on two occasions during the year.

The Directors above met on one occasion for a discussion with the 
external auditor without executive management present.

Committee meetings are attended by the joint CFO/Company 
Secretary. The external auditor is invited to attend meetings of the 
Committee and other non-members are sometimes invited to attend 
all or part of any meeting as and when appropriate and necessary. 

30
Non-Standard Finance plc
Annual report and accounts
2015

Role and responsibilities
The key objective of the Committee is to provide assurance to the Board 
as to the effectiveness of the Company’s internal controls and the 
integrity of its financial records and externally published results. In doing 
so, the Committee operates within its terms of reference. The primary 
functions of the Committee include: 
•  Monitoring the integrity of the financial statements including the 

annual and half-yearly reports of the Company and any other formal 
announcements relating to the Company’s financial performance 
and reviewing significant financial reporting judgements contained 
in them.

•  Advising the Board on whether the Annual Report and Accounts, taken 

as a whole, is fair, balanced and understandable.

•  Reviewing the adequacy and effectiveness of the Company’s internal 

financial controls.

•  Reviewing: (i) the adequacy and security of the Company’s arrangements 

for its employees and contractors to raise concerns about possible 
wrongdoing in financial reporting or other matters; (ii) the Company’s 
procedures for detecting fraud; and (iii) the Company’s systems and 
controls for the prevention of bribery.

•  Making recommendations to the Board in relation to the appointment, 

re-appointment and removal of the Company’s external auditor, 
providing recommendations on their remuneration and approving the 
terms of engagement of the external auditor.

•  Assessing the external auditor’s independence and objectivity and the 

effectiveness of the audit process.

•  Overseeing the relationship with the external auditor.
•  Developing and implementing policy on the engagement of the 

external auditor to supply non-audit services.

Significant issues and areas of judgement considered by 
the Committee 
The significant issues and areas of judgement considered by the 
Committee were:
1.  The treatment of the costs of the Company’s IPO on 19 February 
2015. The Committee reviewed the allocation of costs between those 
for fund-raising (to be charged to share capital) and those for the 
listing process (to be allocated to the income statement) and 
considered the apportionment methodology to be rational and in line 
with IAS 32. All of the costs of £5.1 million had been charged to share 
capital, while the apportionment methodology suggested that 
£64,000 should have been allocated to the income statement. The 
Committee concluded that this amount was immaterial and that an 
adjustment would not be required.

2.  The fair value charge on the issue of the Founder Shares. The 

Committee determined that the shares were an equity settled share 
based payment without vesting conditions. The fair value of the shares 
was therefore only measured once at issue. It was concluded that there 
was no fair value charge under IFRS 2. 

3.  The accounting for the acquisition of Loansathome4u. The 
Committee reviewed the accounting for the acquisition of 
Loansathome4u which included the identification and valuation of a 
number of intangible assets and the calculation of the fair value of the 
loan book at acquisition. The Committee concluded that the amounts 
recognised and the useful economic lives assigned to the assets were 
appropriate. The Committee also considered the carrying value of the 
goodwill arising on the acquisition and concluded that the recoverable 
amount for the goodwill exceeded its carrying value.

GOVERNANCE4.  Approach to revenue recognition and impairment of customer 
receivables at Loansathome4u. The Committee reviewed the 
approach to revenue recognition and impairment of customer 
receivables at Loansathome4u. It considered that no significant 
changes were required to the approach to revenue recognition but 
concluded that loans should in future be deemed to be impaired when 
the cumulative amount of between two and four contractual weekly 
payments (depending on the length of relationship with the customer) 
had been missed in the previous 13-week period.

5.  Going concern and viability statement. The Committee assessed 
the Company’s viability over a three-year period to December 2018 
based on the Group’s three-year strategic plan. The Committee 
discussed the potential financial and operational impacts of the 
principal risks and uncertainties facing the Group and the likely 
effectiveness of current and available mitigating actions, in particular 
noting the ability of the Group to reduce lending at the point of peak 
seasonal demand and the Company’s intention to raise additional 
debt funding to support the Company’s lending ambitions. The 
Committee concluded that it was reasonable to expect that the 
Company and the Group would be able to continue in operation and 
meet all of their liabilities as they fell due up to December 2018.

Non-audit work
The Committee monitors the level of non-audit work carried out by the 
external auditor and seeks assurances from the auditor that it maintains 
suitable policies and processes ensuring independence, and monitors 
compliance with the relevant regulatory requirements on an annual basis.

During 2015, the level of non-audit fees amounted to £1.76 million. The 
non-audit work carried out during the year related to acting as reporting 
accountant on the three prospectuses issued by the Company during the 
year, financial and tax due diligence on acquisitions and advice on tax and 
risk matters. The fees paid to the external auditor are set out in note 5 on 
page 65. The fees for non-audit work carried out this year represent 748% 
of audit fees. The Committee expects that the level of non-audit work will 
decrease to less than the current audit fee over the next three years. 

The Company at present does not have a formal non-audit work policy, 
however this is one of the focus areas for the Committee next year. 
The Committee has challenged the appointment of the external auditor 
for non-audit work during the period and expects them to clearly 
demonstrate their independence on an ongoing basis through their 
work and at Committee meetings.

Internal audit
Due to the size of the Group and the acquisition activity that had occurred 
during the year, the Committee deemed the appointment of an internal 
auditor unnecessary during 2015. The Committee intends to consider the 
appointment of an internal auditor during 2016.

External audit 
The Company’s auditor is Deloitte LLP, who was appointed on 
22 October 2014. 

The Committee is responsible for assessing the efficacy of the external 
auditor, for considering the reappointment of the external auditor, making 
recommendations to the Board and for monitoring the independence and 
objectivity of the external auditor. 

The Committee also reviews the performance of the auditor taking into 
consideration the services and advice provided to the Company and the 
fees charged for these services. Details of the auditor’s total fees for the 
year can be found on page 65.

On the basis of the auditor’s performance, the Committee considers 
Deloitte’s selection to be in the best interests of the Company and 
has recommended to the Board that Deloitte should be proposed 
for reappointment at the forthcoming Annual General Meeting. 
Deloitte has indicated its willingness to continue in office. 

The Committee has considered the independence of Deloitte and 
the level of non-audit fees and believes that the independence and 
objectivity of the external auditor are safeguarded and remain 
strong. The Committee will continue to review the qualification, 
expertise, resources and independence of the external auditor and 
the effectiveness of the audit process during the next financial year.

31
Non-Standard Finance plc
Annual report and accounts
2015

Nomination Committee report
for the period ended 31 December 2015

Role and responsibilities
The Nomination Committee assists the Board in discharging its 
responsibilities relating to the composition and make-up of the Board and 
any other Committees of the Board. To fulfil that role, the Committee’s 
primary functions include: 
•  Following an evaluation of the balance of skills, experience, 
independence and knowledge of the Board, identifying and 
nominating candidates to fill Board vacancies and making appropriate 
recommendations to the Board for the appointment of Directors.
•  Regularly reviewing the structure, size and composition of the Board and 
making recommendations to the Board with regard to any changes.
•  Considering and formulating succession planning for Directors and 

senior executives.

•  Responsibility for ensuring progressive refreshing of the Board.

Diversity 
While the Company pursues diversity, including gender diversity, 
throughout the business, and the Board endorses the aspirations of the 
Davies Review on Women on Boards, the Board is not committing to any 
specific targets. Our Board currently has one female Director. The 
Committee will give due consideration to Board balance and diversity 
when recommending new appointments to the Board. The Board will also 
ensure that its own development in this area is consistent with its strategic 
objectives and enhances effectiveness.

Areas of focus in 2016
The Committee will continue to fulfil its general responsibilities, with 
particular emphasis on compliance with the UK Corporate Governance 
Code and succession planning.

The principal purpose of the Committee is  
to monitor the balance of skills, knowledge,  
experience and diversity on the Board and  
recommend any changes to the composition  
of the Board.

Membership

John van Kuffeler

Chairman

Robin Ashton

Non-Executive Director

Charles Gregson 

Non-Executive Director

Heather McGregor

Independent Non-Executive Director 

The provisions of the UK Corporate Governance Code require that the 
Nomination Committee comprises of independent Non-Executive 
Directors. Given that only one Director is considered to be independent, 
the Company did not meet the requirements of the Code in this regard. 
Given the make-up of the Group and its current stage of development, 
the Board considers that despite not meeting this requirement, the 
Nomination Committee can fulfil its role effectively.

The biographies of the members are set out on page 21.

Meetings and attendance 

The Committee did not meet formally between 17 March 2015, the 
date of its formation, and 31 December 2015. The first meeting of the 
Nomination Committee will take place in 2016.

Prior to the creation of the Nomination Committee, as part of the 
preparations for the acquisition of Loansathome4u and Everyday 
Loans, the Board received a detailed report on the skills and experience 
of the members of the management team as part of its consideration 
of succession planning.

32
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCERisk Committee report
for the period ended 31 December 2015

The principal purpose of the Committee is  
to assist the Board in its oversight of risk  
within the Company with particular focus on  
risk appetite, risk profile and the effectiveness  
of the Company’s internal controls and risk 
management systems.

Membership and attendance

The Committee comprises of the Non-Executive Directors of 
the Company.

Heather McGregor  Chairman, Independent Non-Executive Director

Charles Gregson 

Non-Executive Director

Robin Ashton

Non-Executive Director

There is cross-membership between each of the Board’s Committees 
to ensure that all material risk issues are appropriately identified, 
communicated and taken into account in the decisions of each 
Committee. The Committee met once during the year. In addition, the 
Committee Chair attended meetings with both the Executive Directors 
and management at Loansathome4u and also participated in 
customer visits to further assess the Company’s risks.

The joint CFO/Company Secretary regularly attends Committee 
meetings. Other relevant parties are also invited to attend the 
meetings as appropriate. 

Role and responsibilities
The Board has delegated the oversight of risk management to the 
Committee, although it retains overall accountability for the Company’s 
risk profile. 

The Committee’s primary functions include: 
•  The assessment of risks and the Company’s risk management 
framework. The Committee takes account of the current and 
prospective macroeconomic and financial environment in order to 
advise the Board in respect of the most appropriate configuration of 
the Company’s overall risk appetite, tolerance and strategy. In doing 
so, the Committee considers the Company’s ability to identify and 

manage new risk types, reviews any material breaches of risk limits and 
reviews the effectiveness of the Company’s internal controls and risk 
management systems. 

•  Responsibility for overseeing and challenging stress and scenario 
testing, the provision of advice in relation to risk and for the 
formulation of the Company’s risk policies. 

•  Working closely with the Audit Committee in order to fully review  

the effectiveness of the Company’s risk management and internal 
control systems. 

Activities during the period
The Committee performed a comprehensive review of the Company’s risk 
management and internal control systems, including all material, 
financial, operational and compliance controls, identifying the key risks 
affecting the Company, which are set out on page 34. 

A key theme of the Committee’s first period has been the implementation 
of appropriate risk management strategies. The Committee worked on the 
development of the Company’s risk management capabilities by creating 
an effective enterprise risk management framework and by undertaking 
detailed analysis of the key risks faced by the business. 

During the year it was announced that the proposed Senior Managers’ 
Regime (‘SMR’) would be extended to include consumer credit firms. The 
Committee will continue to monitor how this developing regulation will 
affect the Company’s business when it comes into force in 2018.

In performing its duties, the Committee had access to the services  
of the CFO/Company Secretary, risk professionals and management  
at Loansathome4u and external professional advisers.

Viability statement
The Directors have assessed the Company’s viability over a three-year 
period to December 2018. This is based on the three years of the strategic 
plan which gives greater certainty over the forecasting assumptions used.

In making their assessment, the Directors took account of the Company’s 
current financial and operational positions and the anticipated 
completion of the acquisition of Everyday Loans. They noted the need to 
renew the debt facilities taken on to fund the acquisition of Everyday 
Loans at the end of the current three-year term and have concluded that 
it is reasonable to assume that the facilities will be extended or replaced 
with similar facilities in December 2018. In addition, they discussed the 
potential financial and operational impacts of the principal risk and 
uncertainties set out on page 34 and the likely effectiveness of current 
and available mitigating actions, in particular noting the ability of the 
Group to reduce lending at the point of peak seasonal demand and the 
Company’s intention to raise additional debt funding to support the 
Company’s lending ambitions.

Based on this assessment, the Directors have a reasonable expectation 
that the Company and the Group will be able to continue in operation  
and meet all of their liabilities as they fall due up to December 2018.

Areas of focus in 2016
The Committee intends to continue to develop and improve and embed 
the Company’s risk management framework and, as part of this, conduct 
a thorough assessment of risks at Everyday Loans. 

33
Non-Standard Finance plc
Annual report and accounts
2015

Principal risks and uncertainties

The Directors option that they have carried out a robust assessment of the principal risks facing the Company, including those that would threaten its 
business model, future performance, solvency or liquidity.

Risk
Conduct risk

Definition
The risk of poor outcomes 
for customers due to:

•  Offering inappropriate 

products

•  Failing to assess 
affordability
•  Failing to identify 

vulnerable customers

•  Failing to show forbearance 
when customers struggle 
with repayment

Mitigation
•  Agent and staff training in place
•  Internal monitoring of customer complaints
•  Remuneration for agents linked to collections reducing 

incentive to miss-sell

•  Application of appropriate policies for affordability 

assessment, identification and treatment of vulnerable 
customers and forbearance

Regulatory risk

The risk of loss to the 
Company due to changes 
in regulation and/or failure 
to comply with relevant 
regulations including:

•  Failure to obtain a 

•  In-house and regulatory adviser monitoring of proposed 

permanent licence from 
the FCA

•  Restrictions on activities or 

product features

regulatory changes

•  Advice from regulatory advisers
•  Development of open relationships with regulators

Credit risk

Risk of losses due to higher 
than expected defaults 
due to:

•  Adding new agents and 
customers at faster rates 
than previously

•  Macroeconomic changes to 
the lending environment
•  Poor underwriting of loans

•  Detailed weekly and monthly management information on 

credit performance

•  Ongoing development of credit decisioning processes
•  Regular credit committee review of policies and outcomes

Business risk

Risk of loss from the failure 
of the Group’s strategy or 
management action 
including:

•  Acquisition risk
•  Competition

•  The Company conducts detailed due diligence on all 

acquisitions and takes advice from its advisers on valuation 
and funding options

•  The Company monitors both direct and indirect competition 

on a regular basis, adjusting its strategy as required

Operational risk The risk of loss resulting 
from:

Liquidity risk

The risk that the Company 
may not be able to meet its 
obligations as they fall due 
as a result of: 

•  Threats to agent safety 

•  Agents undergo regular safety training and incidents are 

making it unsafe to operate 
a home collection
•  Challenges to the self-

employed status of agents 
resulting in higher costs
•  Failure to recruit and retain 

key staff 

•  IT systems failure

•  The inability to borrow to 
fund lending (particularly 
during the pre-Christmas 
lending period)

•  The failure to renew or 
replace existing debt 
facilities as they become 
repayable

carefully monitored and followed up

•  The Company continuously monitors the status of its agents 

with input from its tax advisers

•  The Company ensures that effective recruitment, retention 

and incentive programmes are in place

•  IT policies and procedures are in place to minimise risks to IT 
systems in addition to the Company’s disaster recovery plan

•  The Company’s short-term loans to customers provide a 
natural maturity hedge against medium-term borrowings
•  The Company’s funding strategy is to borrow from more 

than one source and to ensure different maturity dates for 
debt facilities 

34
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCEDirectors’ remuneration report

This report has been prepared in compliance  
with The Large and Medium-sized Companies  
and Groups (Accounts and Reports) Regulations  
2013 (the ‘Regulations’) as well as the Companies  
Act 2006. This report is set out in the following  
key sections: 

Part A: Annual Statement 

Part B: Our remuneration at a glance 

Part C: Directors’ Remuneration Policy 

35

38

39

1.   Executive Director remuneration policy 
2.   Illustrations of application of remuneration policy 
3.   Approach to recruitment and promotions 
4.  Executive Director service contracts and payment for  

loss of office 

5.   Consideration of employee remuneration and shareholders 
6.   Non-Executive Director remuneration policy and letters of 

appointment 

Part D: Annual Report on Remuneration 

46

1.  Single figure remuneration table: Executive Directors 
2.   Implementation of remuneration policy for the  

Executive Directors for 2016 

3.   Consideration by the Committee of matters relating to  

Directors’ remuneration for 2015 and 2016 

4.   Executive Chairman and employee pay 
5.   Single figure remuneration table: Non-Executive Directors 
6.   Directors’ shareholding and share interests 
7.   Shareholder voting 

Part A: Annual Statement

2015 was a key year for Non-Standard Finance with the successful 
IPO in February. In August, the Company completed its first 
acquisition of the Home Credit Division of S&U plc, which trades as 
Loansathome4u, for £82.4 million and, in December, the Company 
announced its intention to raise approximately £160 million to 
part-fund the proposed acquisition of Everyday Loans for a total 
consideration of £235 million, which is expected to complete by the 
end of April 2016. These acquisitions will allow the Company to 
operate in all of its current target sub-sectors. As set out earlier in 
this Annual Report, we have already made good progress in building 
a multi-faceted non-standard consumer finance business.

Dear Shareholder

I am pleased to present to you our first Directors’ Remuneration Report  
for Non-Standard Finance plc (‘NSF’). This offers me the opportunity to 
explain the background to the establishment of the Remuneration 
Committee and its work since IPO. 

NSF established its Remuneration Committee in March 2015 following the 
IPO in February 2015. In the lead-up to the initial share offering, the Board 
as a whole reviewed its size, structure and composition, and the scale and 
structure of the Directors’ fees (taking into account the interests of 
shareholders and the performance of the Company). 

The Remuneration Committee recognises that the acquisitive nature of 
NSF means that it must ensure it retains existing management and that 
key future hires are capable of managing an entity of the size that NSF 
expects to grow to. As a Committee we want to be able to attract and 
retain the right talent. We are conscious that our existing incentive 
arrangements are limited and we have therefore undertaken a review  
of our remuneration policy to ensure it is fit for purpose going forward. 

Our Directors’ Remuneration Policy
The incentive arrangements currently include a modest salary, bonus and 
Founder Share scheme for founding Executive Directors. The Founder 
Share scheme is subject to performance, although the conditions can be 
met one year post-acquisition and it does not provide a lock-in for 
participants. Further, new joiners are not able to be part of the Founder 
Share scheme. As such, the Committee will keep the scheme and its part 
in rewarding and retaining key executives under review. Once the scheme 
has vested, the Committee fully expects to seek to introduce a new 
long-term incentive arrangement to address these issues. We are 
confident that the existing team is central to delivering our ongoing 
strategy and we would like to implement a framework that retains and 
rewards them while also enabling us to attract new talent as and when  
it is needed.

Our review of market remuneration shows that NSF is currently positioned 
at lower quartile when compared to financial companies of a similar size 
and as we grow we would expect to fall further behind. Nevertheless, the 
executive team and the Committee together are keen to take a prudent 
approach that focuses first and foremost on delivering value 
to shareholders. 

35
Non-Standard Finance plc
Annual report and accounts
2015

 
 
 
 
 
 
Directors’ remuneration report 
continued

Part A: Annual Statement continued

With this in mind we propose to adopt a policy that minimises our fixed 
costs as far as possible but provides sufficient incentive opportunity to 
drive and deliver our strategy.

The policy to be applied for three years from 1 January 2016 is set out 
in detail over the following pages, with key areas of the policy 
provided below:
•  The current fixed level of remuneration for the Executive Directors is to 
be increased by 15% to bring them to a level closer to, but still lower 
than, market median for companies of a similar size and industry. 
The increase is necessary to ensure an appropriate ratio of fixed 
remuneration between the Executive Directors and the key executives 
of the two newly acquired companies that is in line with market 
expectations and practice. Base salaries will be reviewed annually to 
ensure they are sufficient and not presenting an obstacle to hiring 
new talent.

•  Recognising the continued growth aspirations for the Company to 

deliver ongoing superior returns for shareholders, Executive Directors 
will be eligible to participate in market competitive annual bonus 
arrangements. Under the plan the Executive Directors will have the 
opportunity to receive appropriate levels of reward reflective of our 
annual operating and financial performance. 

•  Executive Directors will be required to maintain a material stake in 

the Company. 

Designing a pay structure, particularly for the first time following 
our IPO, involves various judgements. We believe that, on behalf of all 
shareholders, we have fulfilled our objectives of developing an appropriate 
market and performance-oriented approach which will attract and retain 
our Executives.

Business context and Committee decisions on remuneration 
As you will have read earlier in this Annual Report, this was a key first 
period for NSF with important results:
•  Listing on the London Stock Exchange and £262 million of equity 

capital raised.

•  One acquisition completed and a second acquisition announced.
•  New management appointed at Loansathome4u to reinvigorate the 

business, attract more agents and grow the customer base.

The Committee believes that the business has excellent prospects in being 
able to deliver its strategy of creating a multi-faceted non-standard 
consumer finance business following the acquisitions referred to above. 

The Company’s achievements in 2015 and its prospects for future periods 
underpinned our decision at year-end to award John van Kuffeler a bonus 
of £215,000 (100% of maximum), £155,000 for Nick Teunon (100% of 
maximum) and £101,000 for Miles Cresswell-Turner (100% of maximum). 
The Committee determined the bonus outcomes on a discretionary basis 
recognising the significant progress made by the Executive Directors in 
implementing NSF’s strategy. In line with the bonuses agreed with the 
Executive Directors under their contracts of employment, we intend to set 
the on-target bonus opportunity for financial year 2016 at 75% of base 
salary and to set the maximum bonus opportunity at 100% for 110% 
achievement of target. Threshold vesting at 25% of base salary will be set 
at 90% of target. Straight-line vesting will apply between these points.

The bonus will be subject to performance against a combination  
of financial and non-financial targets split 70% financial and 30% 
non-financial, though these are interdependent such that payment  
under one element depends on meeting the threshold for the other 
element. For financial year 2016, the financial target will be budgeted 
profit before tax and the non-financial targets will include conduct-based 
measures which ensure delivery of good customer outcomes through 
appropriate affordability assessments and appropriate treatment of 
vulnerable customers together with appropriate collections, arrears and 
forbearance practices.

In relation to salary, the Board’s policy on Admission was to position 
salaries broadly in line with those UK-listed companies of a similar size 
and complexity. The Committee determined, in light of being positioned 
at lower quartile when compared to financial companies of a similar size 
and of the salaries of the key executives of Loansathome4u and Everyday 
Loans, to increase salary levels for the 2016 financial year by 15%. 

On IPO the Executive Directors were awarded Founder Shares in 
Non-Standard Finance Subsidiary Limited. Under the terms of these 
shares the Executive Directors have the option to require the Company to 
purchase some or all of their Founder Shares, subject to:
A.  the Group making acquisitions with a combined value of at least 

£50 million; and 

B.  within five years of A. shareholders receiving a 25% increase in total 

shareholder value or 8.5% CAGR (measured on the basis of exceeding 
such price for 20 trading days out of 30 successive trading days).

36
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCEMy goal has been to be thoughtful and clear in the layout of both parts of 
the Directors’ Remuneration Report and I ask for your support on both 
resolutions. We are committed to hearing, and take an active interest in, 
your views as shareholders. If you would like to discuss any further aspect 
of our remuneration strategy I would welcome your views. 

On behalf of the Remuneration Committee and Board

Charles Gregson
Chairman of the Remuneration Committee
4 March 2016

The purchase price for the exercise of this option may be paid by the 
Company in Ordinary Shares or as a cash equivalent at the Company’s 
option. The number of Ordinary Shares required to settle all such options  
is the number of shares that would have represented 5% of the Ordinary 
Shares of the Company on (or immediately after) Admission if such 
Ordinary Shares had been issued at the time of Admission. The equivalent 
cash value is calculated on exercise of the option as the estimated total 
price of the Ordinary Shares that would have been issued if the option  
had been settled in Ordinary Shares rather than cash, based on the mean 
of the closing middle market quotations for an Ordinary Share on the 
London Stock Exchange over the 30 trading days prior to the exercise 
of the option.

While the Founder Shares are subject to performance, the conditions  
can be met one year post-acquisition and these shares do not provide  
a lock-in for participants. Further, new joiners cannot participate in the 
Founder Shares.

The Company set out on IPO that following an acquisition the Company 
may put in place a long-term incentive plan for the Executives. As such  
the Committee will keep the Founder Shares and the part they play in 
rewarding and retaining key executives under review. Once the Founder 
Shares have vested, the Committee would expect to seek to introduce a 
new long-term incentive plan.

We propose to introduce a value creation plan in each of Loansathome4u 
and Everyday Loans in which key employees in those subsidiaries can 
participate. Participants in the plan will share in the growth in value of the 
subsidiaries above a compound annual growth rate of 15% over 3-4 years 
and thereby encourage participants to deliver growth as early as possible. 
Vested awards will be satisfied, at the Company’s choice, in either cash or 
shares in the Company. We also propose to introduce a suite of all-
employee share plans subject to the usual 10% in 10 years dilution limit.

Format of this report and matters to be approved at our AGM in 
March 2016
The remainder of this report is split out into the following three sections: 
•  Our remuneration at a glance (page 38).
•  Directors’ Remuneration Policy setting out the Company’s forward-

looking remuneration policy (pages 39 to 45).

•  Annual Report on Remuneration providing details of the payments 
made to Directors in 2015, as well as other statutory disclosures 
(pages 46 to 49) and which complies with the requirements of the 
Listing Rules of the UK Listing Authority and the UK 2014 Corporate 
Governance Code.

At our 2016 AGM, resolutions to approve the new Directors’ Remuneration 
Policy and the Annual Report on Remuneration and this letter will be put 
to shareholders.

37
Non-Standard Finance plc
Annual report and accounts
2015

Directors’ remuneration report 
continued

Part B: Our remuneration at a glance

Ahead of the detailed Directors’ Remuneration Policy and the Annual Report on Remuneration, we have below summarised how key elements  
of the remuneration policy will be implemented for 2016 and the key decisions taken by the Committee in relation to base pay and incentives  
for the Executives in respect of 2015.

2016 Executive Director remuneration policy

John van Kuffeler

Base salary 

£287,500

Nick Teunon

£207,000

Miles Cresswell-Turner

£230,000

Annual Bonus

Maximum: 100% of salary
On-target: 75% of salary
Threshold: 25% of salary

Maximum: 100% of salary
On-target: 75% of salary
Threshold: 25% of salary

Maximum: 100% of salary
On-target: 75% of salary
Threshold: 25% of salary

Operation for 2016 •  Performance measures are weighted 70% financial (profit before tax) and 30% non-financial (including conduct-based 

measures which ensure delivery of good customer outcomes through appropriate affordability assessments and appropriate 
treatment of vulnerable customers together with appropriate collections, arrears and forbearance practices).

•  Threshold vesting will be set at 90% of target with on-target vesting at 100% and maximum vesting at 110%, with vesting  

on a sliding scale between these points.

•  Bonus is payable in cash following the end of the financial year.

Malus and 
clawback 

Malus and clawback provisions will apply under the Annual Bonus at the discretion of the Committee in appropriate 
circumstances, such as a participant’s material underperformance, material misstatement of the accounts, gross misconduct 
and fraud, regulatory and similar failures or other reason as determined by the Committee.

Pension 

10% of salary

10% of salary

10% of salary

Shareholding 
requirement

100% of salary over 5 years

100% of salary over 5 years

100% of salary over 5 years

2015 year-end decisions made

John van Kuffeler

Nick Teunon

Miles Cresswell-Turner

2016 salary 
review 

15% increase to £287,500 from 
1 January 2016 

15% increase to £207,000 from 
1 January 2016

15% increase to £230,000 from 
1 January 2016

2015 bonus 
outcome

100% of bonus paid based on actual salary paid from 19 February 2015 to 31 December 2015, reflecting: 
•  successful acquisitions in all three key target sub-sectors; 
•  the raising of associated further equity and debt funding; and 
•  successful upgrading of management and regulatory compliance at Loansathome4u following its acquisition.

Value

£215,000 

% of salary/
maximum

100 

£155,000

100 

£101,000 

100 

38
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCEPart C: Directors’ Remuneration Policy

This section of the report contains details of the Directors’ Remuneration Policy that will govern the Company’s future remuneration payments.  
The policy is intended to apply for three years from the start of the 2016 financial year. The policy described in this part is subject to approval by 
shareholders at the Company’s AGM on 30 March 2016. The policy will be displayed on the Company’s website, in the Investors section, immediately 
after the 2016 AGM.

The Committee has established the policy on the remuneration of the Executive Directors and the Chairman. The Board has established the policy on 
the remuneration of the other Non-Executive Directors. 

1. Executive Director remuneration policy 
Remuneration strategy
The Company’s remuneration strategy is to provide a remuneration framework based on the following principles:

1
Attract, motivate and 
retain Executive and 
senior management in 
order to deliver the 
Company’s strategic 
goals and business 
outputs 

2
Encourage and support 
a culture that delivers 
good customer 
outcomes and which 
adheres to FCA best 
practice

3
Reward delivery of the 
Company’s business 
plan and key strategic 
goals 

4
Adhere to the 
principles of good 
corporate governance 
and appropriate risk 
management

5
Align employees with 
the interests of 
shareholders and other 
external stakeholders 
and encourage 
widespread equity 
ownership across the 
Group

We believe that the remuneration structure in place will continue to support and motivate our Executive Directors, in furthering the Company’s long-term 
strategic objectives including the creation of sustainable shareholder returns.

Furthermore, the Committee are satisfied that the composition and structure of the remuneration package is appropriate and does not incentivise undue 
risk-taking or reward underperformance. The table below sets out the key elements of the policy for Executive Directors:

Remuneration policy table

Element, purpose &  
link to strategy

Operation

Maximum opportunity

Performance measures and 
assessment

Base salary 
To provide 
competitive fixed 
remuneration that 
will attract and retain 
key employees and 
reflect their 
experience and 
position in the Group.

Salaries are reviewed annually, and any changes 
normally take effect from 1 January.

Annual percentage increases are 
generally consistent with the 
range awarded across the Group.

A broad assessment of individual 
and business performance is 
used as part of the salary review.

No recovery provisions apply.

When determining the salary of the Executives  
the Committee takes into consideration:
•  the levels of base salary for similar positions  
with comparable status, responsibility and  
skills, in organisations of broadly similar size  
and complexity;

•  the performance of the individual Executive 

Director;

•  the individual Executive Director’s experience  

and responsibilities;

•  pay and conditions throughout the Group, 

including the level of salary increases awarded  
to other employees;

•  the level of incentive compensation provided  
to the Executives under the Annual Bonus.

Percentage increases in salary 
above this level may be made in 
certain circumstances, such as a 
change in responsibility or a 
significant increase in the role’s 
scale or the Group’s size and 
complexity. 

The salaries payable to the 
Executive Directors from 
1 January 2016 are disclosed 
on page 38.

39
Non-Standard Finance plc
Annual report and accounts
2015

Directors’ remuneration report 
continued

Part C: Directors’ Remuneration Policy continued

Remuneration policy table continued

Element, purpose &  
link to strategy

Operation

Reviewed periodically to ensure benefits remain 
market competitive.

Benefits currently include:
•  Company car for John van Kuffeler.
•  Life, private medical and income protection 

insurance.

•  Other minor benefits as provided from time 

to time.

Maximum opportunity

Performance measures and 
assessment

No recovery provisions apply.

Benefit values vary year on year 
depending on premiums and the 
maximum potential value is the 
cost of the provision of these 
benefits.

Pension is provided by way of a contribution to a 
personal pension scheme or cash allowance in lieu 
of pension benefits.

The maximum contribution to a 
personal pension scheme or cash 
in lieu is equal to 10% of base 
salary.

No recovery provisions apply.

No performance or recovery 
provisions apply.

Bonus awards are granted annually following the 
signing of the Annual Report and Accounts, usually 
in March of the year following the reporting period 
in question.

Maximum awards under the 
Annual Bonus are equal to 
100% of salary. 

On-target bonus: 75% of salary.

Threshold bonus: 25% of salary.

Performance period is one financial year, with 
pay-out determined by the Committee following 
the year end, based on achievement against a 
range of financial and non-financial targets.

Malus and clawback provisions apply at the 
discretion of the Committee where the Committee 
considers such action is reasonable and 
appropriate, such as a participant’s material 
underperformance, material brand or reputational 
damage, material misstatement of the accounts, 
gross misconduct and fraud, regulatory and similar 
failures or other reason as determined by the 
Committee.

Performance targets will be set 
annually by the Committee based 
on a range of interdependent 
financial and non-financial 
measures.

Financial targets govern the 
majority of bonus payments, 
which may include those related 
to profit before tax. Non-financial 
measures will include conduct-
based measures which ensure 
delivery of good customer 
outcomes through appropriate 
affordability assessments and 
appropriate treatment of 
vulnerable customers together 
with appropriate collections, 
arrears and forbearance practices.

The Committee has the discretion to 
adjust targets or performance 
measures for any exceptional events 
that may occur during the year.

As well as determining the 
measures and targets, the 
Committee will also determine the 
weighting of the various measures 
to ensure that they support the 
business strategy and objectives 
for the relevant year.

Benefits 
To provide 
competitive benefits 
and to attract and 
retain high calibre 
employees.

Pension
To provide a 
competitive Company 
contribution that 
enables effective 
retirement planning.

Annual Bonus
Incentivises 
achievement of 
annual objectives 
which support the 
Group’s short-term 
performance goals 
and protects 
longer-term interests 
of the Group.

40
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCEElement, purpose &  
link to strategy

LTI
No LTI for the 
Executive Directors

Founder Shares 
awarded to Executive 
Directors on IPO

All-employee 
incentives
Encourage all 
employees to 
become shareholders 
and thereby align 
their interests with 
shareholders.

Shareholding 
guidelines
To ensure that 
Executive Directors’ 
interests are aligned 
with those of 
shareholders over a 
longer-time horizon.

Operation

Maximum opportunity

Performance measures and 
assessment

Prior to IPO the Executive Directors, Charles 
Gregson and Robin Ashton, were awarded Founder 
Shares in Non-Standard Finance Subsidiary Limited. 
Under the terms of these shares the holders of the 
Founder Shares have the option to require the 
Company to purchase some or all of their Founder 
Shares. The purchase price for the exercise of this 
option may be paid by the Company in Ordinary 
Shares or as a cash equivalent at the Company’s 
option.

The number of Ordinary Shares 
required to settle all such options is 
the number of shares that would 
have represented 5% of the Ordinary 
Shares of the Company on (or 
immediately after) Admission if such 
Ordinary Shares had been issued at 
the time of Admission. 

A.  the Group must make 
acquisitions with a  
combined value of at  
least £50 million; and 
B.  within five years of A. 

shareholders must receive  
a 25% increase in total 
shareholder value or 8.5% 
CAGR (measured on the basis 
of exceeding such price for 
20 trading days out of 30 
successive trading days).

Eligible employees may participate in the 
Savings-related Share Option Plan and/or Share 
Incentive Plan and/or Company Share Option Plan 
or country equivalent.

Maximum participation levels for all 
staff, including Executive Directors, 
are set by relevant UK legislation or 
other relevant legislation.

Not applicable.

Executive Directors will be entitled to participate on 
those same terms.

The Executive Directors are required to build or 
maintain (as relevant) a minimum shareholding in 
the Company over a five-year period.

The shareholding requirement is 
100% of salary for Executive 
Directors.

Not applicable.

Shares included in this calculation are those held 
beneficially by the Executive Director and their 
spouse/life partner.

Performance measures and targets 
The table below sets out the rationale for performance measures chosen in respect of the Annual Bonus: 

Element

Performance measures 

Rationale

How targets are set

Annual Bonus

A range of financial and non-financial 
performance measures.

Aligns opportunity with both 
financial and personal targets.

The performance targets are 
determined annually by the 
Committee taking into account 
market conditions and forecasts.

Discretion with the Directors’ Remuneration Policy
The Committee has discretion in several areas of policy as set out in this report. The Committee may also exercise operational and administrative 
discretions under relevant plan rules approved by shareholders as set out in those rules. In addition, the Committee has the discretion to amend policy  
with regard to minor or administrative matters where it would be, in the opinion of the Committee, disproportionate to seek or await shareholder approval.

41
Non-Standard Finance plc
Annual report and accounts
2015

Directors’ remuneration report 
continued

Part C: Directors’ Remuneration Policy continued

2. Illustrations of application of remuneration policy
The charts below seek to demonstrate how pay varies with performance for the Executive Directors based on the stated remuneration policy. The charts 
show an estimate of the remuneration that could be received by Executives Directors under the policy set out in this report. Each of the bars is broken 
down to show how the total under each scenario is made up of fixed elements of remuneration and the annual bonus. 

The charts indicate that a significant proportion of both target and maximum pay is performance related.

John van Kuffeler (£000)

Nick Teunon (£000)

Miles Cresswell-Turner (£000)

600

500

400

300

200

100

0

288

50%

216

43%

288

20%

72

288

288

288

100%

80%

57%

50%

Minimum

Threshold
Base Salary          Annual Bonus

On-Target

Maximum

600

500

400

300

200

100

0

207

50%

155

43%

207

20%

52

207

207

207

100%

80%

57%

50%

Minimum

Threshold
Base Salary          Annual Bonus

On-Target

Maximum

600

500

400

300

200

100

0

230

50%

173

43%

58

20%

230

230

230

230

100%

80%

57%

50%

Minimum

Threshold
Base Salary          Annual Bonus

On-Target

Maximum

Assumptions used in determining the level of pay-out under given scenarios are as follows:

Element

Minimum

Threshold

On-Target

Maximum

Fixed elements

•  Base salary at 1 January 2016
•  Estimated value of benefits 
provided under the policy
•  Pension – 10% of salary

Annual Bonus 

Nil

25% of maximum

75% of maximum

100% of salary

42
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCE3. Approach to recruitment and promotions
The Company will pay total remuneration for new Executive Directors that enables the Company to attract appropriately skilled and experienced 
individuals, but is not, in the opinion of the Committee, excessive. The remuneration package for any new recruit would be assessed following the same 
principles as for the Executive Directors, as set out in the remuneration policy table.

For a new Executive Director who is an internal appointment, the Company may also continue to honour contractual commitments made prior to the 
internal appointment even if those commitments are otherwise inconsistent with the policy in force when the commitments are satisfied. Any relevant 
incentive plan participation may either continue on its original terms or the performance targets and/or measures may be amended to reflect the 
individual’s new role, as the Committee considers appropriate. The table below summarises our key policies with respect to recruitment remuneration:

Element

Policy description

Base salary and benefits

•  The salary level will be set taking into account a number of factors, including market factors, the individual’s 

experience and responsibilities and other pay structures within the Company and will be consistent with the salary 
policy for existing Executive Directors. 

•  Benefits may be provided in line with NSF’s benefits policy as set out in the remuneration policy table.

Pension

•  An Executive Director will be able to receive either a contribution to a personal pension scheme or cash allowance 

in lieu of pension benefits in line with NSF’s policy as set out in the remuneration policy table.

Annual Bonus

•  An Executive Director will be eligible to participate in the Annual Bonus as set out in the remuneration policy table. 
•  Awards may be granted up to the maximum opportunity allowable in the remuneration policy table at the 

Committee’s discretion.

Long-term incentives

•  If no LTI is currently offered under the remuneration policy for the Executive Directors, the Committee may make 

a one-off award on recruitment in its discretion.

Maximum variable 
remuneration

Share buy-outs/replacement 
awards

•  The maximum annual variable remuneration that an Executive Director can receive may be up to 100% of salary 

(i.e. Annual Bonus). 

•  The Company may, where appropriate, compensate a new Executive Director for variable remuneration that has 
been forfeited as a result of accepting the appointment with the Company. Where the Company compensates a 
new Executive Director in this way, it will seek to do so under the terms of the Company’s existing variable 
remuneration arrangements, but may compensate on terms that are more bespoke than the existing 
arrangements where the Committee considers that to be appropriate. 

•  In such instances, the Company will disclose a full explanation of the detail and rationale for such recruitment-

related compensation. In making such awards the Committee will seek to take into account the nature (including 
whether awards are cash or share-based), vesting period and performance measures and/or conditions for any 
remuneration forfeited by the individual when leaving a previous employer. Where such awards had outstanding 
performance or service conditions (which are not significantly completed) the Company will generally impose 
equivalent conditions. 

•  The value of the buy-out awards will broadly be the equivalent of, or less than, the value of the award being 

bought out.

Relocation policies

•  In instances where the new Executive is relocated from one work location to another, the Company will provide 
compensation to reflect the cost of relocation for the Executive in cases where they are expected to spend 
significant time away from their home location in accordance with its normal relocation package for employees.
•  The level of the relocation package will be assessed on a case-by-case basis but will take into consideration any 

cost of living differences; housing allowance; and schooling in accordance with the Company’s normal relocation 
package for employees.

Legal fees

•  The Company may, where appropriate, compensate a new Executive Director for legal costs incurred as a result of 

termination of previous employment in order to accept the appointment with the Company.

43
Non-Standard Finance plc
Annual report and accounts
2015

Directors’ remuneration report 
continued

Part C: Directors’ Remuneration Policy continued

4. Executive Director service contracts and payment for loss of office
Service contracts
When setting notice periods, the Committee has regard to market practice and corporate governance best practice. Executive Directors’ service 
agreements can be terminated by not less than 12 months’ prior written notice given by the Executive or by the employer. The table below summarises 
the service contracts and letters of appointments for our Executive Directors.

John van Kuffeler

Nick Teunon

Miles Cresswell-Turner

Date of contract

19 February 2015

19 February 2015

1 January 2016

Notice period

12 months (Executive and Company)

Note
1  Miles Cresswell-Turner’s initial contract dated 19 February 2015 was for 50% time and increased to 80% from 1 October 2015 and to full-time from 1 January 2016.

All service contracts are available for viewing at the Company’s registered office and at the AGM.

The Executive Directors are permitted to sit as a Non-Executive Director on the Board of another company with the Company’s written consent.

Payments for loss of office
When determining any loss of office payment for a departing Director the Committee will always seek to minimise cost to the Company while complying 
with the contractual terms and seeking to reflect the circumstances in place at the time. The Committee reserves the right to make additional payments 
where such payments are made in good faith in discharge of an existing legal obligation (or by way of damages for breach of such an obligation); or by 
way of settlement or compromise of any claim arising in connection with the termination of an Executive Director’s office or employment. 

The table below sets out, for each element of total remuneration, the Company’s policy on payment for loss of office in respect of Executive Directors 
and any discretion available: 

Element

Base salary 

Annual Bonus

LTI

Approach

12 months under contract

None payable

Discretion

None

Pro-rata bonus may be awarded dependent on 
reasons for leaving

n/a

n/a

5. Consideration of employee remuneration and shareholders
Consideration of shareholder views
The Remuneration Committee takes the views of shareholders seriously and these views are taken into account in setting remuneration policy and 
practice. Shareholder views are considered when evaluating and setting remuneration strategy and the Committee commits to consulting with key 
shareholders prior to any significant changes to its remuneration policy. 

All-employee remuneration
In setting the remuneration policy for Directors, the pay and conditions of other employees of NSF are taken into account, including any base salary 
increases awarded. The Committee is provided with data on the remuneration structure for management level tiers below the Executive Directors, and 
uses this information to ensure consistency of approach throughout the Company. 

Formal consultation on the remuneration of Executive Directors is not undertaken with employees. 

The remuneration policy described above applies specifically to Executive Directors of the Company. The Committee believes that the structure of 
management and employee reward at NSF should be linked to the Company’s strategy and performance. The table below illustrates how the 
remuneration framework operates below the Executive Directors:

Employee numbers

Fixed remuneration

Annual bonus 

Long-Term 
Incentives

All employee 
share plans 

Shareholding 
guidelines

1

9

287

ü

ü

ü

ü

ü

ü

ü

ü

ü

ü

Level as at 31 Dec 2015 

Senior management 

Heads of divisions and/or functions

Other employees

44
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCE6. Non-Executive Director remuneration policy and letters of appointment
Remuneration policy table
The Board as a whole is responsible for setting the remuneration of the Non-Executive Directors. 

The table below sets out the key elements of the policy for Non-Executive Directors:

Purpose 

Operation

Maximum opportunity

Performance measures 
and assessment

Current fees are set out in the 
Annual Report on 
Remuneration on page 46. 

n/a

Increases in fees will be in line 
with the median fee levels of 
comparable companies.

Fees
Core element of remuneration, 
set at a level sufficient to attract 
and retain individuals with 
appropriate knowledge and 
experience in organisations of 
broadly similar size and 
complexity.

The Board as a whole is responsible for setting the 
remuneration of the Non-Executive Directors. 

Fee levels are sufficient to attract individuals with appropriate 
knowledge and experience. 

Non-Executive Directors are paid a base fee. In exceptional 
circumstances, fees may also be paid for additional time spent 
on the Company’s business outside of the normal duties. 

Reviewed annually with any changes generally effective from 
1 January. 

Any increases in fees will be determined based on time 
commitment and take into consideration level of responsibility 
and fees paid in other companies of comparable size and 
complexity. 

Non-Executive Directors do not receive any variable 
remuneration element or receive any other benefits.

Letters of appointment
The Non-Executive Directors do not have service contracts but are appointed under letters of appointment. Appointments are reviewed three yearly and 
new appointments are made following recommendation by the Nomination Committee.

Charles Gregson

Robin Ashton

Heather McGregor

Date of appointment

19 February 2015

19 February 2015

19 February 2015

No compensation is payable in the event of early termination apart from the notice period. All letters of appointment are available for viewing at the 
Company’s registered office and at the AGM.

45
Non-Standard Finance plc
Annual report and accounts
2015

Directors’ remuneration report 
continued

Part D: Annual Report on Remuneration

This Annual Report on Remuneration contains details of how the Company’s Remuneration Policy for Directors was implemented during the financial 
year ended 31 December 2015. This report has been prepared in accordance with the provisions of the Companies Act 2006 and the Regulations. 
An advisory resolution to approve this report and the annual statement will be put to shareholders at the AGM on 30 March 2016. 

1. Single figure remuneration table: Executive Directors – audited
The remuneration of Executive Directors, showing the breakdown between components, is shown below. There are no prior year comparators as the 
Company was first incorporated in 2014 but had no employees until 2015. Figures provided have been calculated in accordance with the Regulations.

John van Kuffeler

Nick Teunon

Miles Cresswell-Turner

2015

2015

2015

Base 
Salary 
£000

215

155

101

Taxable 
Benefits 
£000

21

9

–

Bonus 
£000

215

155

101

Long-Term 
Incentives 
£000

–

–

–

Pension 
£000

22

15

9

Other 
£000

–

–

–

Total 
£000

473

334

211

Notes
1.  Taxable Benefits comprise a car in the case of John van Kuffeler and life, medical and income protection insurance in the case of John van Kuffeler and Nick Teunon – the values of which have 

been included in the Taxable Benefits column.

2.  The Executive Directors are entitled to receive a contribution to a personal pension scheme or cash in lieu – the value of which has been included in the Pension column.

Annual Bonus outcomes for the period ended 31 December 2015 – audited
For 2015 the Executive Chairman and the Chief Financial Officer had a maximum Annual Bonus opportunity of 100% of salary. For each Executive 
Director, the 2015 Annual Bonus determination was based on the successful acquisitions in all three key target sub-sectors, the raising of associated 
further equity and debt funding and the successful upgrading of management and regulatory compliance at Loansathome4u following its acquisition. 
The Annual bonus table below provides information on the resulting bonus payment for each Executive Director. 

As a result of the discretion exercised by the Remuneration Committee, the bonuses awarded to the Executive Directors are £215,000 for John van Kuffeler 
(100% of maximum), £155,000 for Nick Teunon (100% of maximum) and £101,000 for Miles Cresswell-Turner (100% of maximum). The 2015 bonuses 
will be paid in cash. No part of the bonus will be subject to deferral. 

Payments to past Directors or for loss of office – audited
During the year there were no payments to past Directors and no payments for loss of office.

2. Implementation of remuneration policy for the Executive Directors for 2016
Base salary
In setting salary levels for the 2016 financial year for the Executive Directors, the Committee considered a number of factors, including individual 
performance and experience, pay and conditions for employees across the Company, the general performance of the Company, pay levels in other 
comparable companies, other elements of remuneration and the economic environment. The salaries for 2016 and the relative increases are set out below.

John van Kuffeler

Nick Teunon

Miles Cresswell-Turner

Base salary £000

2016

£288 

£207

£230

2015

£250 

£180

£200

% change 

15%

15%

15%

Pension and benefits
The maximum contribution to a personal pension scheme or cash in lieu is equal to 10% of base salary for all Executive Directors. None of the Executive 
Directors had prospective rights under a defined benefit pension scheme.

Benefits will be provided to the Executive Directors in line with the Directors’ Remuneration Policy. 

46
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCEAnnual bonus
Consistent with the Directors’ Remuneration Policy the maximum and target bonus potentials for 2016 are: 

John van Kuffeler

Nick Teunon

Miles Cresswell-Turner

Maximum bonus % 
of salary 

On-target bonus % 
of maximum

Threshold bonus
% of maximum 

100% 

100%

100%

75% 

75%

75%

25%

25%

25%

For the 2016 financial year, performance measures include financial measures based on budgeted profit before tax and non-financial measures including 
conduct-based measures which ensure delivery of good customer outcomes through appropriate affordability assessments and appropriate treatment 
of vulnerable customers together with appropriate collections, arrears and forbearance practices. Financial and non-financial measures are split 70% 
financial and 30% non-financial, though these are interdependent such that payment under one element depends on meeting the threshold for the 
other element.

Threshold vesting will be set at 90% of target with on-target vesting at 100% and maximum vesting at 110%, with vesting on a sliding scale between 
these points.

The Board is of the opinion that the precise performance targets for the Annual Bonus are commercially sensitive and that it would be detrimental to the 
interests of the Company to disclose them before the start of the financial year. Actual targets, performance achieved and awards made will be published 
at the end of the performance period so shareholders can fully assess the basis for any pay-outs.

LTI awards
No LTI awards are to be made.

3. Consideration by the Committee of matters relating to the Directors’ remuneration for 2015 and 2016
The Committee complies with the UK Corporate Governance Code. The Committee makes recommendations to the Board, within agreed terms of 
reference, on remuneration for the Executive Directors and has oversight of remuneration arrangements for senior management. The Committee’s full 
terms of reference are available on the Company’s website at www.nonstandardfinance.com. 

Members of the Committee during 2015

Independent

September 2015

October 2015

Attendance

Committee meeting

Charles Gregson

Robin Ashton

Heather McGregor

No 

No 

Yes

ü

ü

ü

ü

ü

ü

100% 

100% 

100%

All Committee members attended all Remuneration Committee meetings that took place while they were members of the Committee. None of the 
Committee members has any personal financial interest (other than as shareholders), conflicts of interests arising from cross-directorships or day-to-day 
involvement in running the business. The Executive Chairman and the Chief Financial Officer attend meetings at the invitation of the Committee, but are 
not present when their own remuneration is being discussed. 

The Committee received external advice in 2015 from PwC during the year. Following the Company’s IPO the Committee appointed PwC as its advisers 
after a tender process in May 2015. PwC are considered by the Committee to be objective and independent. PwC are members of the Remuneration 
Consultants Group and, as such, voluntarily operate under the code of conduct in relation to executive remuneration consulting in the UK. The 
Committee reviewed the nature of all the services provided during the year by PwC and was satisfied that no conflict of interest exists or existed in the 
provision of these services. The total fees paid to PwC in respect of services to the Committee during the year were £63,000. Fees were determined based 
on the scope and nature of the projects undertaken for the Committee. PwC also provides valuation advice and assistance with implementation of the 
Group’s long-term incentive arrangements.

During the financial year, there were two Committee meetings. The matters covered at each meeting are covered in the table below:

September 2015

October 2015

•  Review of governance and benchmarking in respect of  

•  Review of decisions on Executive Director remuneration

Executive Director remuneration
•  Consideration of LTI alternatives

47
Non-Standard Finance plc
Annual report and accounts
2015

Directors’ remuneration report 
continued

Part D: Annual Report on Remuneration continued

4. Executive Chairman and employee pay
Total Shareholder Returns and Executive Chairman pay since IPO
The Committee believes that the current Executive Directors’ Remuneration Policy and the supporting reward structure provide clear alignment with 
the Company’s performance. The Committee believes it is appropriate to monitor the Company’s performance against comparable companies.

The chart below illustrates our Total Shareholder Return performance against the FTSE All Share Index – Financial Services.

Total Shareholder Return 

120

100

80

60

40

20

0

02/2015

03/2015

04/2015

05/2015

06/2015

07/2015

08/2015

09/2015

10/2015

11/2015

12/2015

NSF          FTSE All Share Index – Financial Services

There are no prior year comparatives as the Company was first incorporated in 2014 but had no employees until 2015.

This index has been chosen by the Committee as it is considered the most appropriate benchmark against which to assess the relative performance of 
the Company for this purpose.

Executive Chairman

Single figure of total remuneration (£000)

Bonus pay-out (% maximum)

Long-term incentive vesting rates (% maximum)

2015 

473 

100% 

n/a

Percentage change in the Executive Chairman’s remuneration
There are no prior year comparatives as the Company was first incorporated in 2014 but had no employees until 2015. 

Relative importance of spend on pay
The table below shows the total pay (including bonuses) for all the Group’s employees in the financial period ended 31 December 2015 (employees at 
Loansathome4u since the date of acquisition).

Total employee remuneration (£’000)

4,530

No returns were made to shareholders in the year.

48
Non-Standard Finance plc
Annual report and accounts
2015

GOVERNANCE 
5. Single figure remuneration table: Non-Executive Directors – audited
The remuneration of Non-Executive Directors showing the breakdown between components is shown below. There are no prior year comparatives as 
the Company was first incorporated in 2014 but had no Non-Executive Directors until 2015. Figures provided have been calculated in accordance with 
the Regulations. 

Fees 
£000

Benefits/Other 
£000

Total 
£000

Charles Gregson

Robin Ashton

Heather McGregor

Fees to be provided in 2016 to the Non-Executive Directors 
The following table sets out the annual fee rates for the Non-Executive Directors:

Non-Executive Director fee

Charles Gregson and Robin Ashton

Independent Non-Executive Director fee

Heather McGregor

2015

2015

2015

50

43

68

2016 

50

75

–

–

–

2015

50

75

50

43

68

% change

nil 

nil 

6. Directors’ shareholding and share interests 
Shareholding and other interests at 31 December 2015 – audited
Directors’ share interests and, where applicable, achievement of shareholding requirements are set out below. In order that their interests are aligned 
with those of shareholders, Executive Directors are expected to build up and maintain (as relevant) a personal shareholding equal to 100% of their base 
salary in the Company. 

Shareholding at 31 December 2015

Interests in Founder Shares

John van Kuffeler

Nick Teunon

Miles Cresswell-Turner

Charles Gregson

Robin Ashton

Heather McGregor

Total

Number of 
beneficially owned 
shares

2,114,474

30,921

490,132

223,553

128,947

13,250

3,001,277

% of salary held

Shareholding 
requirement met

Subject to 
conditions

Vested but 
unexercised 

Total at  
29 February 2016

623%

13%

181%

Yes

No

Yes

30

15

25

20

10

–

100

–

–

–

–

–

–

–

30

15

25

20

10

–

100

Notes
1.  Beneficial interests include shares held directly or indirectly by connected persons.
2.  Shareholding requirement calculation is based on the share price at the end of the year (£0.8475 at 31 December 2015) and base salaries at 1 January 2016.

At 29 February 2016 Charles Gregson had increased his shareholding to 247,083 shares and Heather McGregor had increased her shareholding to 
36,939 shares.
Dilution 
The Company funds its share incentives through a combination of new issue and market purchased shares. The Company monitors the levels of share 
grants and the impact of these on the ongoing requirement for shares. In accordance with guidelines set out by the Investment Association (‘IA’) the 
Company can issue a maximum of 10% of its issued share capital in a rolling ten-year period to employees under all its share plans.

Non-Executive positions held by Executive Directors
John van Kuffeler retained fees of £53,462 during the year from his Non-Executive position at Paratus AMC Limited.

7. Shareholding voting
This is the first year that we will be presenting our Directors’ Remuneration Policy and Annual Report on Remuneration to shareholders for vote as a public 
listed company. We will present the full voting results in next year’s report. 

By order of the Board

Charles Gregson
Chairman of the Remuneration Committee
4 March 2016

49
Non-Standard Finance plc
Annual report and accounts
2015

Independent auditor’s report to the members of  
Non-Standard Finance plc 

Opinion on financial statements of 
Non-Standard Finance plc

In our opinion:
•  the financial statements give a true and fair view of the state of the group’s and of the parent company’s 

Going concern and the directors’ 
assessment of the principal risks 
that would threaten the solvency 
or liquidity of the group

affairs as at 31 December 2015 and of the group’s loss for the period from 8 July 2014 to 31 December 2015;

•  the group financial statements have been properly prepared in accordance with International Financial 

Reporting Standards (IFRSs) as adopted by the European Union;

•  the parent company financial statements have been properly prepared in accordance with IFRSs as adopted 
by the European Union and as applied in accordance with the provisions of the Companies Act 2006; and
•  the financial statements have been prepared in accordance with the requirements of the Companies Act 

2006 and, as regards the group financial statements, Article 4 of the IAS Regulation.

The financial statements comprise the Consolidated Statement of Comprehensive Income, the Consolidated and 
Company Statement of Financial Position, the Consolidated and Company Cash Flow Statements, the Consolidated and 
Company Statements of Changes in Equity and the related notes 1 to 30. The financial reporting framework that has 
been applied in their preparation is applicable law and IFRSs as adopted by the European Union and, as regards the 
parent company financial statements, as applied in accordance with the provisions of the Companies Act 2006.

We have nothing material to add or draw attention to in relation to:
•  the directors’ confirmation on page 24 that they have carried out a robust assessment of the principal risks facing the 

group, including those that would threaten its business model, future performance, solvency or liquidity;

•  the disclosures on pages 33 and 34 that describe those risks and explain how they are being managed or mitigated;
•  the directors’ statement in note 1 to the financial statements about whether they considered it appropriate to adopt 
the going concern basis of accounting in preparing them and their identification of any material uncertainties as to 
the group’s ability to continue to do so over a period of at least twelve months from the date of approval of the 
financial statements;

•  the director’s explanation on page 33 as to how they have assessed the prospects of the group, over what period they have 
done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable 
expectation that the group will be able to continue in operation and meet its liabilities as they fall due over the period of 
their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

We agreed with the directors’ adoption of the going concern basis of accounting and we did not identify any such 
material uncertainties. However, because not all future events or conditions can be predicted, this statement is not a 
guarantee as to the group’s ability to continue as a going concern.

Independence

We are required to comply with the Financial Reporting Council’s Ethical Standards for Auditors and we confirm that we 
are independent of the group and we have fulfilled our other ethical responsibilities in accordance with those standards. 

We also confirm we have not provided any of the prohibited non-audit services referred to in those standards.

Our assessment of risks of 
material misstatement

The assessed risks of material misstatement described below are those that had the greatest effect on our audit 
strategy, the allocation of resources in the audit and directing the efforts of the engagement team.

50
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTSRisk

How the scope of our audit responded to the risk

Acquisition accounting
On 4 August 2015, the group acquired SD Taylor Limited from S&U plc for 
£82.4 million. IFRS 3 requires assets and liabilities acquired to be recognised 
initially at their fair values. Intangible assets must also be recognised at fair 
value if they are separable or arise from other contractual rights. 

The identification of intangible assets and determination of fair values 
requires the exercise of significant judgement and our work in this respect 
was focussed on three key areas:
•  the recognition of a £17.3 million intangible asset in relation to the 
customer list acquired from S&U plc. This was determined using a 
discounted cash flow model which required the exercise of management 
judgement in the estimation of forecast future cash flows, useful 
economic life and the selection of an appropriate discount rate; 
•  the £5.9 million adjustment to recognise the loan book at fair value 

We reviewed management’s methodology for acquisition accounting 
against the technical requirements of IFRS 3 which involved independent 
challenge of management’s identification of intangible assets on acquisition. 

For the customer list acquired we: 
•  challenged the key judgements regarding the forecasted future cash 
flows, the discount rate and the estimated economic useful life with 
reference to the historical performance of the loan book; 

•  consulted with our valuation specialists to assess the appropriateness of 

management’s approach to the fair value assessment and discount rate used;

•  assessed the overall quality of management’s budgeting; and 
•  performed sensitivity analysis in relation to the key assumptions in order to 

assess the potential for management bias.

which required management judgement in respect of the estimated 
discounted future cash flows from the acquired loan book as at the 
acquisition date; and

In relation to the loan book fair valuation we:
•  tested the underlying data used to generate the forecast cash flow model; 
•  challenged the assumptions used in the calculation with reference to 

•  the completeness of intangible assets identified and the consequent 

historical data; and

recognition of £40.2 million of goodwill, being the excess of the fair value 
of the consideration over the fair value of the acquired identifiable assets 
and liabilities 

Further detail in respect of management judgements and assumptions is set 
out within the critical accounting judgements and key sources of estimation 
uncertainty note and notes 12, 13 and 23 to the financial statements.

Loan impairment
The carrying value of the group’s loans to customers prior to impairment 
provisioning is £30.3 million. Against this, an impairment provision of 
£1.9 million has been made. 

The assessment of the group’s calculation of provisions for impairment losses 
against acquired and originated loans requires management to make 
significant judgements. Key assumptions include determining the 
impairment trigger and expectations of cash flows from customers. Following 
the acquisition of Loansathome4u, management introduced a new 
impairment methodology, which resulted in a more timely recognition of 
impairment. Management uses historical collection curves, which are 
generated using SAS scripts (computer programming code), to extract data 
from the underlying lending system to determine expected cash flows. 
Changes to these assumptions can have a material impact on the 
impairment provision. 

Further detail in respect of the assumptions is set out within the critical 
accounting judgements and key sources of estimation uncertainty note.

Revenue recognition
Total revenue recognised in the period amounted to £9.2 million. 

IAS 39 ‘Financial Instruments’ requires that revenue on acquired and 
originated loans is recognised over the shorter of the contractual and 
estimated behavioural lives using an effective interest rate and this method 
requires management to make significant judgements. The most critical and 
sensitive assumption is the estimated behavioural life of each loan at 
inception and which directly affects the anticipated timing of cash flows. 
Changes to this assumption could significantly affect the revenue recognised 
in any given period. 

•  consulted with our valuation specialists to assess the appropriateness of 

the discount rate used.

In relation to the completeness of the intangible assets identified and 
consequent goodwill, we:
•  challenged the appropriateness of the intangible assets identified by 

management in comparison to those we would normally expect to see in 
similar transactions; and

•  recalculated goodwill and critically assessed management’s assessment 

of the carrying value. 

Our IT specialists tested the SAS scripts and data flows from source systems to 
spreadsheet-based models to test the models’ completeness and accuracy.

We considered the appropriateness of the newly implemented impairment 
trigger by comparing the group’s loss event definition to previous and recent 
entity specific experience of asset performance, as well as other 
organisations with similar asset classes.

We challenged the appropriateness of management’s key assumptions used 
in the impairment calculations for loans. This involved assessing the 
assumptions related to the timing and quantum of cash flows for 
appropriateness in comparison to current and forecast external market and 
economic data as well as historical experience at SD Taylor Limited and 
experience since acquisition. 

Sensitivity analysis was also performed in relation to the key assumptions in 
order to assess the potential for management bias.

We challenged management’s assumptions in respect of cash flow estimates 
for acquired and originated loans, focusing on the timing and level of early 
settlements which directly impact estimated behavioural lives, as well as the 
completeness of other directly attributable costs. We considered the 
estimated behavioural life applied to determine the future expected cash 
flows by reference to historical experience at SD Taylor Limited and 
experience since acquisition.

Sensitivity analysis was also performed in relation to the key assumptions in 
order to assess the potential for management bias.

Further detail in respect of the assumptions is set out within the critical 
accounting judgements and key sources of estimation uncertainty note and 
note 3 to the financial statements.

We independently recalculated the effective interest rate for each of the 
group’s main products.

51
Non-Standard Finance plc
Annual report and accounts
2015

Independent auditor’s report to the members of  
Non-Standard Finance plc continued

The description of risks above should be read in conjunction with the significant issues considered by the Audit 
Committee discussed on page 30.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters.

Our application of materiality

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in 
planning the scope of our audit work and in evaluating the results of our work.

An overview of the scope of 
our audit

Opinion on other matter 
prescribed by the Companies 
Act 2006

Matters on which we are required 
to report by exception

Adequacy of explanations 
received and accounting records

We determined materiality for the group to be £800,000. This has been determined by reference to total equity which 
we consider to be one of the principal considerations for members of the company in assessing the financial position of 
the group in its first period of operation. Materiality represents less than 1% of equity.

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £9,000, as 
well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to 
the Audit Committee on disclosure matters that we identified when assessing the overall presentation of the financial 
statements.

Our group audit was scoped by obtaining an understanding of the group and its environment, including group-wide 
controls, and assessing the risks of material misstatement at the group level. Based on that assessment, our group audit 
scope primarily focussed on the group’s sole trading subsidiary which accounts for 100% of the group’s revenue as well 
as the parent entity. They were also selected to provide an appropriate basis for undertaking audit work to address the 
risks of material misstatement identified above. 

All entities within the group have the same engagement partner as the group audit who visited both the company head 
office as well as that of the sole trading subsidiary. 

In our opinion the information given in the Strategic Report and the Directors’ Report for the financial period for which 
the financial statements are prepared is consistent with the financial statements.

Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not 

been received from branches not visited by us; or

•  the parent company financial statements are not in agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

Directors’ remuneration

Under the Companies Act 2006 we are also required to report if in our opinion certain directors’ remuneration 
disclosures have not been made. We have nothing to report arising from this matter.

Our duty to read other 
information in the Annual Report

Under International Standards on Auditing (UK and Ireland), we are required to report to you if, in our opinion, 
information in the annual report is:
•  materially inconsistent with the information in the audited financial statements; or
•  apparently materially incorrect based on, or materially inconsistent with, our knowledge of the group acquired in the 

course of performing our audit; or

•  otherwise misleading.

In particular, we are required to consider whether we have identified any inconsistencies between our knowledge 
acquired during the audit and the directors’ statement that they consider the annual report is fair, balanced and 
understandable and whether the annual report appropriately discloses those matters that we communicated to the 
audit committee which we consider should have been disclosed. We confirm that we have not identified any such 
inconsistencies or misleading statements.

Although not required to do so, the directors have voluntarily chosen to make a corporate governance statement 
detailing the extent of their compliance with the UK Corporate Governance Code. We have reviewed the part of the 
Corporate Governance Statement relating to the Company’s compliance with certain provisions of the UK Corporate 
Governance Code. We have nothing to report arising from our review.

Other matter

52
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTSRespective responsibilities of 
directors and auditor

Scope of the audit of the financial 
statements

As explained more fully in the Directors’ Responsibilities Statement, the directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit and 
express an opinion on the financial statements in accordance with applicable law and International Standards on 
Auditing (UK and Ireland). We also comply with International Standard on Quality Control 1 (UK and Ireland). Our audit 
methodology and tools aim to ensure that our quality control procedures are effective, understood and applied. Our 
quality controls and systems include our dedicated professional standards review team and independent partner 
reviews.

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s report and/or those further matters we have expressly agreed to 
report on in our engagement letter and for no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company and the company’s members as a body, for our audit work, for 
this report, or for the opinions we have formed.

An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give 
reasonable assurance that the financial statements are free from material misstatement, whether caused by fraud or 
error. This includes an assessment of: whether the accounting policies are appropriate to the group’s and the parent 
company’s circumstances and have been consistently applied and adequately disclosed; the reasonableness of 
significant accounting estimates made by the directors; and the overall presentation of the financial statements. In 
addition, we read all the financial and non-financial information in the annual report to identify material inconsistencies 
with the audited financial statements and to identify any information that is apparently materially incorrect based on, or 
materially inconsistent with, the knowledge acquired by us in the course of performing the audit. If we become aware of 
any apparent material misstatements or inconsistencies we consider the implications for our report.

Mark Rhys 
(Senior statutory auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
London, United Kingdom
4 March 2016

53
Non-Standard Finance plc
Annual report and accounts
2015

Consolidated statement of comprehensive income 
for the period from incorporation (8 July 2014) to 31 December 2015

Revenue
Cost of sales
Administrative expenses
Operating loss
Exceptional items
Loss on ordinary activities before interest and tax
Net finance income
Loss on ordinary activities before tax
Tax on loss on ordinary activities
Profit/(loss) for the period

Total comprehensive profit/(loss) for the period

Loss attributable to:
– Owners of the parent
– Non-controlling interests

Earnings (loss) per share

Basic and diluted

Before fair value 
adjustments, 
amortisation of 
acquired intangibles 
and exceptional 
items
 £’000

Fair value 
adjustments, 
amortisation of 
acquired intangibles 
and exceptional 
items
 £’000

14,657
(3,858)
(11,340)
(541)
–
(541)
70
(471)
1,271
800

800

(5,456)
–
(4,030)
(9,486)
(6,135)
(15,621)
–
(15,621)
1,751
(13,870)

(13,870)

Note

3

4
6

9

11

Total 
 £’000

9,201
(3,858)
(15,370)
(10,027)
(6,135)
(16,162)
70
(16,092)
3,022
(13,070)

(13,070)

(13,070)
–

Period from 
incorporation to 
31 December 2015 
Pence

(21.25)

Note

10

There are no recognised gains or losses other than disclosed above and there have been no discontinued activities in the period.

54
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTS 
Consolidated statement of financial position 
as at 31 December 2015

ASSETS
Non-current assets
Goodwill 
Intangible assets
Property, plant and equipment

Current assets
Inventories
Amounts receivable from customers
Trade and other receivables
Cash and cash equivalents

Total assets

LIABILITIES AND EQUITY
Current liabilities
Trade and other payables
Deferred tax liability

Total liabilities

Equity attributable to owners of the parent
Share capital
Share premium
Retained loss

Non-controlling interests

Total equity

Total equity and liabilities

These financial statements were approved by the Board of Directors on 4 March 2016. 

Signed on behalf of the Board of Directors.

John van Kuffeler 
Chairman

Nick Teunon
Chief Financial Officer

Note

31 December 2015 
£’000

12
13
14

16
17
17
18

19
20

21
22

40,176
14,119
1,718

56,013

3
28,412
10,275
7,320

46,010

102,023

13,803
3,057

16,860

5,264
92,714
(13,070)

84,908
255

85,163

102,023

55
Non-Standard Finance plc
Annual report and accounts
2015

Consolidated statement of changes in equity 
for the period ended 31 December 2015

At incorporation
Total comprehensive loss for the period
Transactions with owners, recorded directly in equity:
Issue of shares

At 31 December 2015

Share 
capital 
£’000

–
–

5,264

5,264

Share 
premium 
£’000

–
–

92,714

92,714

Retained 
loss 
£’000

–
(13,070)

–

(13,070)

Non-controlling 
interest 
£’000

–
–

255

255

Total 
£’000

–
(13,070)

98,233

85,163

Consolidated statement of cash flows 
for the period ended 31 December 2015

Net cash used in operating activities
Cash flows from investing activities
Purchase of property, plant and equipment
Acquisition of subsidiary

Net cash used in investing activities
Cash flows from financing activities
Net finance income
Proceeds from issue of share capital

Net cash from financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Period from 
incorporation to 
31 December 2015 
£’000

(9,532)

(341)
(81,111)

(81,452)

70
98,234

98,304

7,320
–

7,320

Note

24

23

18

56
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTSCompany statement of financial position 
as at 31 December 2015

ASSETS
Non-current assets
Property, plant and equipment

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

LIABILITIES AND EQUITY
Current liabilities
Trade and other payables

Total liabilities

Equity attributable to the owners
Share capital
Share premium
Retained loss

Total equity

Total equity and liabilities

These financial statements were approved by the Board of Directors on 4 March 2016.

Signed on behalf of the Board of Directors.

John van Kuffeler 
Chairman

Nick Teunon
Chief Financial Officer

Company number – 09122252

Note

31 December 2015 
£’000

14

17
18

19

21
22

55

55

96,710
4,965

101,675

101,730

11,121

11,121

5,264
92,714
(7,369)

90,609

101,730

57
Non-Standard Finance plc
Annual report and accounts
2015

Company statement of changes in equity 
for the period ended 31 December 2015

At incorporation
Total comprehensive loss for the period
Transactions with owners, recorded directly in equity:
Issue of shares

At 31 December 2015

Share 
capital 
£’000

–
–

5,264

5,264

Share 
premium 
£’000

–
–

92,714

92,714

Retained 
loss 
£’000

–
(7,369)

–

(7,369)

Total 
£’000

–
(7,369)

97,978

90,609

In accordance with the exemption allowed by section 408 of the Companies Act 2006, the Company has not presented its own statement of 
comprehensive income. The retained loss for the financial period reported in the financial statements for the Company was £7,369,000.

Company statement of cash flows 
for the period ended 31 December 2015

Net cash used in operating activities
Cash flows from investing activities
Purchase of property, plant and equipment

Net cash used in investing activities
Cash flows from financing activities
Net finance income
Proceeds from issue of share capital

Net cash from financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Period from 
incorporation to 
31 December 2015 
£’000

(93,805)

Note

24

(64)

(64)

856
97,978

98,834

4,965
–

4,965

18

58
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTSNotes to the financial statements 
for the period ended 31 December 2015

General information
Non-Standard Finance plc is a public limited company incorporated and domiciled in the United Kingdom. The address of the registered office is 
5th Floor, 6 St Andrew Street, London EC4A 3AE.

1. Accounting policies
Basis of preparation
The consolidated and Company financial statements have been prepared in accordance with IFRS as adopted by the European Union and, as regards 
the parent company financial statements, applied in accordance with the provisions of the Companies Act 2006. 

The financial statements have been prepared under the historical cost convention.

Basis of consolidation
The Group financial statements incorporate the financial statements of the Company and entities controlled by the Company (its subsidiaries) prepared 
to 31 December. Control is achieved where the Company is exposed to, or has the rights to, variable returns from its involvement with the entity and has 
the ability to affect those returns through its power over the entity. In assessing control, the Group takes into consideration the existence and effect of 
potential voting rights that currently are exercisable or convertible.

The results of subsidiaries acquired during the year are included in the consolidated statement of comprehensive income from the effective date of acquisition.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by the Group. 

All intra-Group transactions and balances and any unrealised gains and losses arising from intra-Group transactions are eliminated in preparing the 
consolidated financial statements.

The Company has taken advantage of the exemption under section 408 of the Companies Act 2006 from publishing its individual statement of 
comprehensive income and related notes.

Going concern
In adopting the going concern assumption in preparing the financial statements, the Directors have considered the activities of its principal subsidiaries, 
as set out in the Strategic Report, as well as the Group’s principal risks and uncertainties as set out in the Corporate Governance Report. The Board of 
Directors has considered the Group’s latest financial projection from the most recent budget, including:
•  Funding levels and headroom against committed borrowing facilities.
•  Cash flow and liquidity requirements.

Based on these forecasts and projections, the Board is satisfied that the Group has adequate resources to continue to operate for the foreseeable future. 
For this reason, the Group has adopted the going concern basis in preparing the financial statements.

Changes in accounting policies and disclosures
New and amended Standards and Interpretations issued but not effective for the financial period ending 31 December 2015
At the date of authorisation of these financial statements, the following new and amended Standards and Interpretations are in issue but not yet 
mandatorily effective and are expected to have a material effect on the financial statements of the Group when they are adopted:

IFRS 9 

Financial Instruments

The Group are currently assessing the impact of IFRS 9 on the loan book. It is expected that it will increase the level of provisioning and the Board are 
currently assessing the level of the impact.

The effect of all other new and amended Standards and Interpretations which are in issue but not yet mandatorily effective is not expected to be material. 

IFRS 15 
IFRS 10 and IAS 28 
IFRS 11 
IAS 16 and 38 
IAS 19 
IAS 27 
Annual Improvements to IFRS  2010-2012 Cycle
Annual Improvements to IFRS  2011-2013 Cycle
Annual Improvements to IFRS  2012-2014 Cycle

Revenue from Contracts with Customers
Sale of Contribution of Assets between an Investor and its Associate or Joint Venture
Acquisition of an Interest in a Joint Operation
Clarification of Acceptable Methods of Depreciation and Amortisation
Defined Benefit Plans: Employee Contributions
Separate Financial Statements

Management will continue to assess the impact of new and amended Standards and Interpretations on an ongoing basis.

59
Non-Standard Finance plc
Annual report and accounts
2015

 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued
for the year period 31 December 2015

1. Accounting policies continued
Business combinations and goodwill 
Business combinations are accounted for using the acquisition method as at the acquisition date, which is the date on which control is transferred to 
the Group. 

Goodwill is an intangible asset and is measured as the excess of the fair value of the consideration over the fair value of the acquired identifiable assets, 
liabilities and contingent liabilities at the date of acquisition. 

Goodwill is allocated to cash-generating units (‘CGUs’)for the purposes of impairment testing. The allocation is made to those CGUs or groups of CGUs 
that are expected to benefit from the business combination in which the goodwill arose. 

Goodwill is tested annually for impairment and is carried at cost less accumulated impairment losses. Impairment is tested by comparing the carrying 
value of the asset to the discounted expected future cash flows from the relevant CGU. Expected future cash flows are derived from the Group’s latest 
budget projections and the discount rate based on the Group’s Weighted Average Cost of Capital (‘WACC’) at the balance sheet date. 

Revenue recognition
Credit charges are recognised in the statement of comprehensive income for all loans and receivables measured at amortised cost using the effective 
interest rate method (‘EIR’). The EIR is calculated using estimated cash flows, being contractual payments adjusted for the impact of customers repaying 
early but excluding the anticipated impact of customers paying late or not at all. Under IAS 39 credit charges on loan products continue to accrue at the 
EIR on all impaired capital balances throughout the life of the agreement irrespective of the terms of the loan and whether the customer is actually being 
charged arrears interest. This is referred to as the gross up adjustment to revenue and is offset by a corresponding gross up adjustment to the loan loss 
provisioning charge to reflect the fact that this additional revenue is not collectable. 

Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker as required by IFRS 8 
‘Operating Segments’. The chief operating decision-maker responsible for allocating resources and assessing performance of the operating segments 
has been identified as the Board of Directors. 

The accounting policies of the reportable segments are consistent with the accounting policies of the Group as a whole. Segment profit represents the 
profit earned by each segment without allocation of investment income, interest payable and tax. This is the measure of profit that is reported to the 
Board of Directors for the purpose of resource allocation and the assessment of segment performance.

When assessing segment performance and considering the allocation of resources, the Board of Directors review information about segment assets and 
liabilities. For this purpose, all assets and liabilities are allocated to reportable segments with the exception of cash and cash equivalents, available-for-
sale financial assets and current and deferred tax assets and liabilities. 

Exceptional items
Exceptional items are items that are unusual because of their size, nature or incidence and which the Directors consider should be disclosed separately to 
enable a full understanding of the Group’s results.

Taxation
The tax expense represents the sum of the tax currently payable and any deferred tax. 

The current tax charge is based on the taxable profit for the year. Taxable profit differs from net profit as reported in the statement of comprehensive 
income because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable 
or deductible. The Company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the year end date. 

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the liability method. Deferred tax 
liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to the extent that it is probable that 
taxable profits will be available against which deductible temporary differences can be utilised. Such assets and liabilities are not recognised if the 
temporary difference arises from goodwill or from the initial recognition (other than in a business combination) of other assets and liabilities in a 
transaction that affects neither the taxable profit nor the accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, except where the Group is able to control 
the reversal of the temporary difference and it is probable that the temporary difference will not reverse in the foreseeable future. 

60
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTSDeferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised. Deferred tax is charged 
or credited to comprehensive income, except when it relates to items charged or credited directly to other comprehensive income, in which case the 
deferred tax is also dealt with in other comprehensive income.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and when 
they relate to income taxes levied by the same taxation authority and the Group intends to settle on a net basis.

Intangible assets
Intangible assets include acquisition intangibles in respect of the customer list and agent relationship at Loansathome4u and the Loansathome4u brand.

The fair value of the customer list on acquisition has been estimated by calculating the Net Present Value (‘NPV’) of the discounted cash flows from each 
new re-loan provided to this, discrete set of known customers. The Board of Directors will re-calculate the NPV at each future accounting date using the 
same assumptions, limited to the original known customer list.

The fair value of Loansathome4u’s agent relationship on acquisition has been estimated by valuing the cost to set up a similar network of trained agents.

The fair value of the brand on acquisition has been estimated by assessing the likely commercial level of royalties that would be payable to a third party 
were the brand licenced rather than owned, calculated as a percentage of forecast revenues and discounted to the date of the transaction. The Board of 
Directors will re-value the brand using the same methodology at each future accounting date.

Amortisation is charged to the statement of comprehensive income, unless otherwise agreed, over their estimated useful lives as follows:

Customer list
Agent network
Loansathome4u brand 1½ years

7 years
20% reducing balance

The useful economic life and amortisation method of intangible assets are reviewed at least at each balance sheet date. Impairment of intangible assets 
is only reviewed where circumstances indicate that the carrying value of an asset may not be fully recoverable.

Property, plant and equipment
Property, plant and equipment is stated at cost less accumulated depreciation and any recognised impairment loss.

Depreciation is provided on the cost of valuation of property, plant and equipment in order to write such cost or valuation over the expected useful lives 
as follows;

Freehold buildings
Computers
Fixtures and fittings 
Motor vehicles
Freehold land is not depreciated. 

2% straight line
20% straight line
10% straight line of 20% reducing balance
25% reducing balance

Leases 
Rental costs under operating leases are charged to the statement of comprehensive income on a straight line basis.

Inventories
Inventories are stated at the lower of cost and net realisable value. 

Share based payments
The cost of share based employee compensation arrangements, whereby employees receive remuneration in the form of shares or share options, is 
recognised as an employee benefit expense in the statement of comprehensive income. The expense to be apportioned over the vesting period of the 
benefit is determined by reference to the fair value at the date of grant. The total expense of the grant is adjusted subsequently to reflect the expected 
quantity of shares or share options achieving the vesting period.

Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. Equity instruments 
issued by the Company are recorded at the proceeds received, net of direct issue costs.

61
Non-Standard Finance plc
Annual report and accounts
2015

Notes to the financial statements continued
for the year period 31 December 2015

1. Accounting policies continued
Financial instruments
Financial assets and financial liabilities are recognised in the statement of financial position when the Group becomes a party to the contractual provisions of 
the instrument.

Financial assets
Trade and other receivables are measured on initial recognition at fair value, and are subsequently measured at amortised cost using the EIR method. 

Amounts receivable from customers
Customer receivables, originated by the Group, are initially recognised at the amount loaned to the customer plus directly attributable costs. 
Subsequently, receivables are increased by revenue and reduced by cash collections and any deduction for impairment. The Directors assess on an 
ongoing basis whether there is objective evidence that customer receivables are impaired at each balance sheet date. Objective evidence of impairment 
is based on the payment performance of loans in the previous 13 weeks as this is considered to be the most appropriate indicator of credit quality. Loans 
are deemed to be impaired when the cumulative amount of between two and four contractual weekly payments (depending on length of relationship 
with the customer) have been missed in the previous 13 week period. An impairment loss is calculated by reference to arrears stages and is measured  
as the difference between the carrying value of the loans and the present value of estimated future cash flows discounted at the original EIR. The 
assumptions for estimating future cash flows are based upon observed historical data and updated as management considers appropriate to reflect 
current and future conditions. All assumptions are reviewed regularly to take account of differences between previously estimated cash flows on impaired 
debt and the eventual losses.

Cash and cash equivalents comprise cash at bank

Financial liabilities and equity
Financial liabilities and equity instruments issued by the Group are classified in accordance with the substance of the contractual arrangements entered 
into and the definitions of a financial liability and an equity instrument.

Other financial liabilities are initially measured at fair value, net of transaction costs. Other financial liabilities are subsequently measured at amortised 
cost using the EIR method.

EIR method
The EIR method is a method of calculating the amortised cost of a financial asset or liability and allocating interest income or expense over the relevant 
period. The EIR is the rate that exactly discounts estimated future cash flows through the expected life of the financial asset or liability, or, where 
appropriate, a shorter period, to the net carrying amount on initial recognition.

2. Critical accounting judgements and key sources of estimation uncertainty
The preparation of financial statements in conformity with generally accepted accounting practice requires management to make estimates and 
judgements that affect the reported amounts of assets and liabilities as well as the disclosure of contingent assets and liabilities at the year-end date 
and the reported amounts of revenues and expenses during the reporting period.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the 
estimated are revised and in any future periods affected.

Determination of CGUs 
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows (CGUs). The Board 
of Directors consider the acquired subsidiary Loansathome4u as one unit and Non-Standard Finance plc, central costs as one unit.

62
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTSImpairment of goodwill
Determining whether goodwill is impaired requires an estimation of the value in use of the CGUs to which goodwill has been allocated. The Value in Use 
calculation requires the Group to estimate the future cash flows expected to arise from the CGU and apply a suitable discount rate in order to calculate 
the present value. 

The assessment of impairment of goodwill reflects a number of key estimates, which have a material effect on the carrying value of the asset. These include:
•  Cash flow forecasts which have been extracted from the budget, which involves inherent uncertainty, particularly in respect of gross loan values, 

collections performance and the cost base of the business. 

•  Estimates made on the disposal costs of the business.
•  The WACC applied to determine the net present value (‘NPV’) of future cash flows.

The nature and inherent uncertainty relating to the above judgements and estimates means that the forecast cash flows may be materially different 
from actual cash flows. A material future reduction in forecast surplus cash flows would necessitate a full impairment review and the possibility of a 
material impairment charge in future years.

The Group has produced a three year forecast to 31 December 2018 and applied three valuation approaches to establish the recoverable amount of the 
CGU. These were:
1.  A price/total net asset value (‘TNAV’) multiple based on the return on TNAV of the business, with the multiple calculated by using a regression analysis 

for comparable speciality finance company valuations over the last two years.

2.  A price/earnings multiple based on the assumed earnings growth of the business in the following two years, with the multiple calculated by using a 

regression analysis for comparable speciality finance company valuations over the last two years.

3.  A ten-year average price/earnings multiple for comparable speciality finance companies.

Under the IAS 36 Framework both the value in use and fair value less costs of disposal methods can be used to assess whether impairment is required, 
but if the first approach used does not imply impairment it is not necessary to apply the second approach. The lowest of the three valuations was used by 
the Group to compare with the CGU’s carrying value. This has not resulted in any impairment of the carrying value at 31 December 2015 as the CGU’s 
recoverable amount exceeds its carrying value. Further disclosure is provided in note 12. 

Amounts receivable from customers
The Group reviews its portfolio of loans and receivables for impairment at each balance sheet date. For the purposes of assessing the impairment of 
customer loans and receivables, customers are categorised into arrears stages as this is considered to be the most reliable indication of payment 
performance. The Group makes judgements to determine whether there is objective evidence which indicates that there has been an adverse effect on 
expected future cash flows. 

Once a loan is deemed to be impaired, judgement is required to determine the quantum and timing of cash flows that will be recovered, which are 
discounted to present value based on the EIR of the loan. Customer accounts in Loansathome4u are deemed to be impaired when between two and four 
contractual weekly payments (depending on length of relationship with the customer) have been missed in the previous 13 weeks. In the weekly home 
credit business, receivables are deemed to be impaired when the cumulative amount of two or more contractual weekly payments have been missed in 
the previous 13 weeks, since only at this point do the expected future cash flows from loans deteriorate significantly. 

Fair value of acquired loan book
The fair value of the acquired loan portfolio on acquisition has been estimated by discounting expected future cash flows at a rate of 20%. The WACC 
used by the Group is 15%, with an additional market risk premium being added for the specific loan assets. The difference between fair value and 
carrying value of the loan portfolio on acquisition will be unwound to revenue in the statement of comprehensive income on an EIR basis over the 
expected life of the acquired loans. The Board of Directors will re-value, using the same assumptions, the remaining cash flows from the loans that were 
in place at the time of acquisition, at each future accounting date.

63
Non-Standard Finance plc
Annual report and accounts
2015

Notes to the financial statements continued
for the year period 31 December 2015

2. Critical accounting judgements and key sources of estimation uncertainty continued
Intangible assets – customer list 
Loansathome4u’s customer list has been allocated a fair value on acquisition as the existing customer base is an important influence on the future 
prospects of the business.

The customer list has been valued by calculating the NPV of the discounted cash flows from each new loan sold to this discrete set of known customers. 
The methodology is in line with the Group’s existing valuation model used for budgeting purposes.

The calculation of the customer list reflects a number of key estimates, which have a material effect on the carrying value of the asset. These include:
•  Cash flow forecasts which have been extracted from the budget produced by Loansathome4u, which involve inherent uncertainty, particularly in 

respect of gross loan values, collections performance and the cost base of the business. 

•  Estimates made on the propensity to re-loan to the customer base.
•  The WACC applied to determine the NPV of each new re-loan.

The nature and inherent uncertainty relating to the above judgements and estimates means that the forecast cash flows may be materially different 
from actual cash flows. A material future reduction in forecast surplus cash flows would necessitate a full impairment review and the possibility of a 
material impairment charge in future years.

Fair value of share arrangements
The Founders have committed £255,000 of capital in NSF Subsidiary Limited in the form of 100 Founder Shares. The Founder Shares grant each holder 
the option, subject to the satisfaction of both the significant acquisition condition and the performance condition (which can be satisfied, under certain 
circumstances, if a Founder is removed from the Board), to require Non-Standard Finance plc to purchase some or all of their Founder Shares. Further 
detail can be found in note 28.

The fair value of the share arrangements was calculated by a third party as £255,000. The amount paid for the shares was also £255,000 and therefore 
a charge of nil has been recognised in the statement of comprehensive income.

3. Revenue
Revenue is recognised by applying the EIR to the carrying value of a loan. The EIR is calculated at inception and represents the rate which exactly 
discounts the future contractual cash receipts from a loan to the amount of cash advanced under the loan, plus directly attributable issue costs. In 
addition, the EIR takes account of customers repaying early.

Period from 
incorporation to 
31 December 2015 
£’000

Interest income
Fair value unwind on acquired loan portfolio

Total revenue

4. Operating loss for the period is stated after charging/(crediting):

Depreciation of property, plant and equipment
Amortisation of intangible assets
Staff costs (note 8)
Rentals under operating leases
Loss on sale of property, plant and equipment
Rentals received under operating leases

14,657
(5,456)

9,201

Period from 
incorporation to 
31 December 2015 
£’000

198
4,030
5,076
136
51
(53)

64
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTS5. Auditors’ remuneration

Audit services
Fees payable to the Company’s auditor for the audit of the Group annual financial statements
Fees payable to the Company’s auditor and their associates for other services to the Group
Other services pursuant to legislation

Other services
Other services relating to taxation
Services relating to corporate finance transactions
Other services

Period from 
incorporation to 
31 December 2015 
£’000

100
110
25

235

27
1,705
26

1,758

Details of the Group’s policy on the use of the auditor for non-audit services are set out in the Audit Committee Report on page 30.

6. Segment information
Management has determined the operating segments by considering the segment information that is reported internally to the chief operating decision- 
maker, the Board of Directors. For management purposes, the Group is currently organised into two operating divisions Central and Loansathome4u. 
These divisions are the operating segments for which the Group reports its segment information internally to the Board of Directors. The Group’s 
operations are all located in the United Kingdom and all revenue is attributable to customers in the United Kingdom.

Period ended 31 December 2015
Interest income
Fair value unwind on acquired loan portfolio

Total revenue

Operating loss before amortisation
Amortisation of intangible assets

Operating loss before exceptional items
Transaction costs
Redundancy costs
Finance costs
Finance income

Loss before taxation
Taxation

Loss for the period

Total assets
Total liabilities

Net assets

Capital expenditure
Depreciation of plant, property and equipment
Amortisation of intangible assets

Central 
£’000

Loansathome4u 
£’000

Total
£’000

–
–

–

(2,684)
(4,030)

(6,714)
(5,542)
–
(3)
73

(12,186)
1,751

(10,435)

67,531
(13,125)

54,406

64
9
4,030

14,657
(5,456)

9,201

(3,313)
–

(3,313)
–
(593)
–
–

(3,906)
1,271

(2,635)

34,492
(3,735)

30,757

295
189
–

14,657
(5,456)

9,201

(5,997)
(4,030)

(10,027)
(5,542)
(593)
(3)
73

(16,092)
3,022

(13,070)

102,023
(16,860)

85,163

359
198
4,030

All inter-segment transactions are transacted on an arm’s length basis. The results of each segment have been prepared using accounting policies 
consistent with those of the Group as a whole.

Included within the operating loss for Loansathome4u is the fair value adjustment to revenue of £5,456,000, see note 3, resulting in an adjusted 
operating profit of £2,143,000.

65
Non-Standard Finance plc
Annual report and accounts
2015

Notes to the financial statements continued
for the year period 31 December 2015

7. Directors’ remuneration

Short-term employee benefits
Post-employment benefits

Period from 
incorporation to 
31 December 2015 
£’000

1,152
46

Short-term employee benefits comprise salary/fees, bonus and benefits earned in the year. Post-employment benefits represent contributions by the 
Group in respect of money purchase pension schemes.

8. Employee information
a) The average monthly number of persons employed by the Group was as follows:

Average number of employees (including Directors)

Staff

Period from 
incorporation to 
31 December 2015 
Number

303

Averages are calculated by adding the average of Non-Standard Finance plc’s employees since incorporation to the average number of employees of the 
acquired subsidiaries since acquisition date.

b) Employment costs

Wages and salaries 
Social security costs
Pension costs

9. Finance costs and finance income

Bank charges and interest payable
Bank interest receivable

Net finance income

10. Earnings (loss) per share

Retained loss attributable to Ordinary Shareholders (£’000)
Weighted average number of Ordinary Shares at 31 December
Basic and diluted loss per share (pence)

Period from 
incorporation to 
31 December 2015 
£’000

4,530
456
90

5,076

Period from 
incorporation to  
31 December 2015

(3)
73

70

Period from 
incorporation to  
31 December 2015

(13,070)
61,502,789
(21.25p)

The loss per share was calculated on the basis of net loss attributable to Ordinary Shareholders divided by the weighted average number of Ordinary 
Shares. The basic and diluted loss per share is the same, as the exercise of share options would reduce the loss per share and therefore, is anti-dilutive.

Weighted average number of potential Ordinary Shares that are not currently dilutive (note 21)

Period from 
incorporation to 
31 December 2015 
£’000

5,539

66
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTS11. Taxation

Current tax credit
In respect of the current year

Total current tax credit
Deferred tax – current year

Total tax credit

Period from 
incorporation to 
31 December 2015 
£’000

(1,251)

(1,251)
(1,771)

(3,022)

Tax has been calculated using an annual effective tax rate of 20% on profit before tax.

The difference between the total tax expense shown above and the amount calculated by applying the standard rate of UK corporation tax to the profit 
before tax is as follows:

Period from 
incorporation to 
31 December 2015 
£’000

Loss before taxation

Tax on loss on ordinary activities at standard rate of UK corporation tax of 20%:
Effects of:
Expenses not allowable for taxation
Changes in unrecognised deferred tax
Capital allowances in excess of depreciation
Changes in tax rate
Timing difference
Tax adjustments arising on date of acquisition

Total tax credit 

12. Goodwill

Cost and net book amount
At incorporation
Acquisition of subsidiary

At 31 December 2015

(16,092)

(3,218)

1,214
441
1
(53)
(21)
(1,386)

(3,022)

As at  
31 December 2015
£’000

–
40,176

40,176

The subsidiary acquired is the CGU Loansathome4u, see note 23 for detail on the acquisition.

The Group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be impaired.

The recoverable amount has been determined based on a value in use calculation. That calculation uses cash flow projections based on financial 
budgets approved by management covering a three-year period to 31 December 2018, disposal costs have been estimated at 2% and a discount rate 
(WACC) of 15% used. The Directors have estimated the discount rate using pre-tax rates that reflect current market assessments of the time value of 
money and the risks specific to the market.

At 31 December 2015 the recoverable amount of the goodwill was in excess of its carrying amount by £51.2 million when applying the lowest valuation 
as specified in the accounting policies. 

None of the goodwill is expected to be tax deductible.

67
Non-Standard Finance plc
Annual report and accounts
2015

Notes to the financial statements continued
for the year period 31 December 2015

Brand 
£’000

–
297

297

–
62

62

235

–

Motor  
vehicles
£’000

–
305
1,038
(30)

1,313

–
145

145

Total 
£’000

–
18,149

18,149

–
4,030

4,030

14,119

–

Total
£’000

–
359
1,626
(69)

1,916

–
198

198

Customer list 
£’000

Agent network 
£’000

–
17,312

17,312

–
3,869

3,869

13,443

–

–
540

540

–
99

99

441

–

Freehold land  
and buildings
£’000

Fixtures  
and fittings
£’000

–
54
394
(39)

409

–
51

51

–
–
194
–

194

–
2

2

192

–

358

1,168

1,718

–

–

–

13. Intangible assets – Group

Cost
At incorporation
Additions through acquisition

At 31 December 2015

Amortisation
At incorporation
Charge for the period

At 31 December 2015

Net book value
At 31 December 2015

At incorporation

14. Property, plant and equipment – Group

Cost
At incorporation
Additions
Additions through acquisition
Disposals

At 31 December 2015

Depreciation
At incorporation
Charge for the period

At 31 December 2015

Net book value

At 31 December 2015

At incorporation

68
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTSProperty, plant and equipment – Company

Cost
At incorporation
Additions

At 31 December 2015

Depreciation
At incorporation
Charge for the period

At 31 December 2015

Net book value

At 31 December 2015

At incorporation

Fixtures and 
fittings 
£’000

Motor 
vehicles 
£’000

Total 
£’000

–
9

9

–
–

–

9

–

–
55

55

–
9

9

46

–

–
64

64

–
9

9

55

–

15. Investment in subsidiaries
Details of the Group’s subsidiaries, which are all included in the consolidated financial statements of the Group, are as follows:

Name of company

Principal place of business and 
country of incorporation

Nature of business

% voting rights and shares held

SD Taylor Limited (trading as Loansathome4u)

United Kingdom

Provision of consumer credit

100% of Ordinary Shares

Non-Standard Finance Subsidiary Limited

United Kingdom

Dormant

Non-Standard Finance Subsidiary II Limited

United Kingdom

Non-Standard Finance Subsidiary III Limited

United Kingdom

Holding company

Holding company

100% of Ordinary Shares

100% of Ordinary Shares

100% of Ordinary Shares

16. Inventories – Group

Finished goods

17. Amounts receivable from customers – Group

Credit receivables
Loan loss provision

Amounts receivable from customers

£’000

3

3

£’000

30,335
(1,923)

28,412

The movement on the loan loss provision for the period relates to the provision at Loansathome4u since the date of acquisition. The amounts receivable 
from customers were recognised at fair value (net loan book value) at the date of acquisition see note 23 for detail.

69
Non-Standard Finance plc
Annual report and accounts
2015

Notes to the financial statements continued
for the year period 31 December 2015

17. Amounts receivable from customers – Group continued
Analysis of overdue receivables from customers

Not past due or impaired
Past due but not impaired
Impaired

Past due not impaired:
One week overdue
Two weeks overdue
Three weeks or more overdue

Analysis on movement on loan loss provision

At incorporation
Charge for the year
Unwind of discount

At 31 December 2015

The EIR used during the period to 31 December 2015 was 328%.

Interest income on impaired loans was £1,901,000 for the period since acquisition of Loansathome4u to 31 December 2015.

Trade and other receivables – Group

Other debtors
Corporation tax
Prepayments

Trade and other receivables – Company

Other debtors
Amounts due from intra-Group
Prepayments

£’000

13,538
7,819
7,055

28,412

4,571
1,696
1,552

7,819

£’000

–
3,896
(1,973)

1,923

£’000

8,176
1,600
499

10,275

£’000

8,176
88,493
41

96,710

Included within other debtors is £8,162,000 of listing and debt expenses relating to the acquisition of Everyday Loans. Following the equity raise in 
January 2016, the listing expenses have been expensed to the share premium account (see note 27) and the debt raising expenses will be recognised 
when the debt is drawn down, which will be upon completion of the acquisition of Everyday Loans in 2016.

There are no amounts included in trade and other receivables which are past due but not impaired. 

70
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTS18. Cash and cash equivalents – Group

Cash at bank and in hand

Cash and cash equivalents – Company

Cash at bank and in hand

£’000

7,320

£’000

4,965

The Directors consider that the carrying amount of these assets is a reasonable approximation of their fair value. The credit risk on liquid funds is limited 
because the counterparties are banks with high credit ratings.

19. Trade and other payables – Group

Trade creditors
Other creditors
Accruals and deferred income

Trade and other payables – Company

Trade creditors
Other creditors
Amounts due to intra-Group
Accruals and deferred income

£’000

4,180
7,407
2,216

13,803

£’000

3,875
6,238
255
753

11,121

Included within other creditors is £6,194,000 of listing and debt raising expenses relating to the acquisition of Everyday Loans. Listing expenses were paid in 
January 2016 when the equity was raised and debt raising expenses will be paid upon completion of the acquisition of Everyday Loans, when the debt is 
drawn, in 2016.

The carrying value of trade and other payables is not materially different to the fair value.

20. Deferred tax 

At incorporation
Recognition of intangible assets at acquisition
Current year credit

At 31 December 2015

£’000

–
(4,828)
1,771

(3,057)

The deferred tax liability was recognised on the intangible assets upon acquisition of Loansathome4u. The intangible assets will be amortised in future 
periods for which tax deductions will not be available.

The deferred tax liability is attributable to temporary timing differences arising in respect of:

Accelerated tax depreciation
Recognition of intangible assets
Other short term timing differences
Property revaluation

Net deferred tax liability

£’000

(115)
(2,909)
(10)
(23)

(3,057)

For the period ended 31 December 2015 the Company has unused tax losses of £1,822,000 available for offset against future profits. However, due to 
the uncertainty over the likelihood of future profits at the Company level, the deferred asset has not been recognised on the Company or Consolidated 
statement of financial position.

71
Non-Standard Finance plc
Annual report and accounts
2015

 
Notes to the financial statements continued
for the year period 31 December 2015

21. Share capital and share premium
On incorporation, 8 July 2014, the issued share capital of the Company was £1 consisting of one Ordinary Share, fully paid up.

On 5 November 2014, the Ordinary Share of £1 was subdivided into 20 Ordinary Shares of £0.05 each.

On 2 December 2014, the share capital was increased by the issuance of 999,980 Ordinary Shares of £0.05 each at par to John van Kuffeler in settlement 
of a liability of £49,999.

On 4 February 2015 the share capital was further increased by the issuance of 1,960,527 Ordinary Shares of £0.05 each at a premium of £0.33 each to 
John van Kuffeler, Nick Teunon, Miles Cresswell-Turner, Robin Ashton and Charles Gregson.

On 19 February 2015, the share capital was further increased by the flotation of the Company and issuance of 102,323,918 Ordinary Shares of £0.05 
each at a premium of £0.95 each.

The Company’s share capital is denominated in Sterling. The Ordinary Shares rank in full for all dividends or other distributions, made or paid on the 
Ordinary Share capital of the Company.

Share movements

Balance at date of incorporation
Shares issued during the period

Balance at 31 December 2015

Number

–
105,284,445

105,284,445

22. Reserves
Details of the movements in reserves are set out in the statement of changes in equity. A description of each reserve is set out below.

Share premium
The share premium account is used to record the aggregate amount or value of premiums paid when the Company’s shares are issued at a premium. 
Transaction costs of £5,140,000 directly relating to raising finance have been deducted from share premium.

Balance at date of incorporation
Premium arising on issue of Ordinary Shares
Issue costs

Balance at 31 December 2015

Total 
£’000

–
97,854
(5,140)

92,714

72
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTS23. Acquisition of subsidiary
On 4 August 2015, the Group obtained control of SD Taylor Limited, trading as Loansathome4u through the purchase of 100% of the share capital. 

A detailed conversion of Loansathome4u’s financial statements, to align accounting policies, has been completed post-acquisition which reduced 
Loansathome4u’s net assets on acquisition by £5,956,000, principally in respect of higher impairment provisions due to the impact of a more 
conservative approach to recognising impairment.

The provisional fair values of the identifiable assets and liabilities of Loansathome4u as at the acquisition date were as follows:

Intangible assets1
Property and equipment
Inventories
Amounts receivable from customers2
Trade receivables
Cash and cash equivalents
Trade and other payables3
Deferred tax liabilities4

Goodwill

Total consideration

Satisfied by:
Cash

Net cash outflow arising on acquisition:
Cash consideration
Cash and cash equivalents acquired

Amounts recognised 
at acquisition date 
£’000

Fair value 
adjustments 
£’000

–
1,627
9
22,591
277
1,296
(2,040)
(22)

18,149
–
–
5,882
–
–
(732)
(4,806)

Total 
£’000

18,149
1,627
9
28,473
277
1,296
(2,772)
(4,828)

23,738

18,493

42,231

40,176

82,407

82,407

82,407
(1,296)

81,111

1  £17,312,000 has been attributed to the fair value of Loansathome4u’s customer list £540,000 to the agent network and £297,000 to the brand. See to intangible assets note 13.
2  An adjustment to receivables of £5,882,000 has been made to reflect the fair value of the receivables book at the acquisition date.
3  An adjustment of £732,000 to accruals for a recognised dilapidations provision on the properties owned by Loansathome4u.
4  Deferred tax liability £4,806,000 recognised on the intangibles and the fair value adjustment of the receivable book at acquisition.

Transaction costs of £3,417,000 relating to the acquisition of Loansathome4u have been recognised as an expense and included within exceptional costs 
(attributable to the Central division) in the statement of comprehensive income. The remainder of the acquisition costs within exceptional costs relate to 
the 2016 acquisition of Everyday Loans.

Loansathome4u contributed £14,657,000 to the Group’s revenue and £2,143,000 profit to the Group’s adjusted operating loss (statutory loss £3,906,000) 
for the period from the date of acquisition to the period end date.

The fair value measurement of acquired assets is based upon financial forecasts, which are categorised as level 3 within the IFRS 13 fair value hierarchy.

73
Non-Standard Finance plc
Annual report and accounts
2015

Notes to the financial statements continued
for the year period 31 December 2015

24. Net cash used in operating activities – Group

Operating loss
Taxation paid
Depreciation
Amortisation of intangible assets
Fair value unwind on acquired loan book
Loss on disposal of property, plant and equipment 
Decrease in inventories
Increase in amounts receivable from customers
Increase in receivables 
Increase in payables

Cash used in operating activities

Net cash used in operating activities – Company

Operating loss
Depreciation
Increase in receivables
Increase in payables

Cash used in operating activities

25. Operating lease commitments – Group
At 31 December 2015, the outstanding commitments under non-cancellable operating leases which fall due are as follows:

Within one year
In the second to fifth years inclusive
After five years

Period from 
incorporation to  
31 December 2015 
£’000

(16,162)
(350)
198
4,030
5,456
51
6
(5,394)
(15,217)
17,850

(9,532)

Period from 
incorporation to 
31 December 2015 
£’000

(8,225)
9
(96,710)
11,121

(93,805)

Period from 
incorporation to 
31 December 2015 
£’000

25
517
–

542

26. Related party transactions
On 2 December 2014, the share capital was increased by the issuance of 999,980 Ordinary Shares of £0.05 each at par to John van Kuffeler in settlement 
of an ‘other payables’ liability of £49,999.

27. Subsequent events
Acquisition of Everyday Loans
The Group expects to complete the acquisition of Everyday Loans from Secure Trust Bank PLC for consideration of £235 million by the end of April 2016, 
subject to FCA change of control approval.

The Company will fund the purchase of Everyday Loans from the December 2015 placing and open offer which raised £160 million through the issue  
of 188,235,825 new Ordinary Shares at 85 pence per share in January 2016 together with the issue of 23,529,412 new Ordinary Shares at 85 pence per 
share to Secure Trust Bank PLC at completion and an approximately £65 million draw down from the debt facility of £85 million entered into in 
December 2015.

74
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTS28. Share based payments
Equity settled share option scheme
The Founders have committed £255,000 of capital in NSF Subsidiary Limited in the form of 100 Founder Shares. The Founder Shares grant each holder 
the option, subject to the satisfaction of both the significant acquisition condition and the performance condition (which can be satisfied, under certain 
circumstances, if a Founder is removed from the Board), to require the Company to purchase some or all of their Founder Shares. 

The conditions which must be met in order for the participants to receive any future pay-out can be summarised as follows:
•  The Company must achieve an admission to the London Stock Exchange
•  The Company must make an acquisition of at least £50 million within two years of the admission date
•  The Ordinary Shares must achieve an internal rate of return of 8.5% per annum from the market capitalisation at the admission date
•  The Company’s market capitalisation must increase by 25% from the market capitalisation at the admission date.

The last two conditions must both be met for a period of 20 out of 30 consecutive days, during the same 30 day period within five years of an acquisition.

The purchase price for the exercise of this option may be paid by the Company in Ordinary Shares or as a cash equivalent at the Company’s option. The 
number of Ordinary Shares required to settle all such options is the number of shares that would have represented 5% of the Ordinary Shares of the 
Company on (or immediately after) listing if such Ordinary Shares had been issued at the time of listing. The equivalent cash value is calculated on 
exercise of the option as the estimated total price of the Ordinary Shares that would have been issued if the option has been settled in Ordinary Shares 
rather than cash, based on the mean of the closing middle market quotations for an Ordinary Share on the London Stock Exchange over the 30 business 
days prior to the exercise of the option.

The fair value of the share options was assessed to be £255,000 and therefore the Company recognised total expenses of £nil relating to this share 
option scheme in the period ended 31 December 2015.

40,750 shares were issued to two Directors on 19 February 2015 in lieu of cash for their first year’s Director fees. An expense of £40,750 was recognised in 
the period, reflecting the fair value of the services provided.

29. Contingent liabilities
Non-Standard Finance plc has fees which are contingent on the drawn down of the debt raised for the purchase of the Everyday Loans group, see note 27. 
These fees total up to £1,440,000 including VAT. 

30. Financial Instruments – Group
The Group’s operations expose it to a variety of financial risks including credit risk, liquidity risk and interest rate risk. The Directors have delegated the 
responsibility of monitoring financial risk management to the Risk Committee.

The Group’s objectives are to maintain a well spread customer base of carefully controlled quality by applying strong emphasis on good credit management, 
both through strict lending criteria at the time of underwriting a new credit facility and continuously monitor the collection process.

The average EIR on financial assets of the Group at 31 December 2015 was estimated to be 328%.

The average EIR on financial liabilities of the Group at 31 December 2015 was estimated to be 4%.

Credit risk
The Group’s credit risk inherent in amounts receivable from customers is reviewed under impairment as per note 17. It should be noted that the credit risk 
at the individual customer level is managed by strict adherence to credit control rules which are regularly reviewed. No individual customer contributed 
more than 10% of the revenue for the Group. Group trade and other receivables and cash are not considered to have a material credit risk as all material 
balances are due from highly rated banking counterparties. 

Capital risk management
The Board of Directors assess the capital needs of the Group on an ongoing basis and approve all capital transactions. The Group’s objective in respect of 
capital risk management is to maintain a conservative ‘gearing ratio’ level with respect to market conditions, whilst taking account of business growth 
opportunities in a capital efficient manner.

Interest rate risk
Interest rate risk is the risk that a change in external interest rates leads to an increase in the Group’s cost of borrowing. A 2% movement in the interest 
rate applied to cash balances during 2015 would not have had a material impact on the Group’s result for the year.

75
Non-Standard Finance plc
Annual report and accounts
2015

Notes to the financial statements continued
for the year period 31 December 2015

30. Financial Instruments – Group continued
Liquidity risk
This is the risk that the Group has insufficient resources to fulfil its operations.

The Group monitors its levels of working capital to ensure that it can meet its debt repayments as they fall due. The Group’s liquidity risk is shown in the 
following tables which measure the cumulative liquidity gap.

Less than 
1 year 
£’000

More than 
1 year but not 
more than 2 years 
£’000

More than 
2 years but no 
more than 5 years 
£’000

More than 
5 years 
£’000

Non-interest 
bearing 
£’000

At 31 December 2015
Financial assets
Other assets
Cash and cash equivalents

Total assets

Shareholders’ funds
Other liabilities

Total liabilities

Cumulative gap

28,412
–
–

28,412

–
(16,860)

(16,860)

11,552

–
–
–

–

–
–

–

–

–
–
–

–

–
–

–

–

–
–
–

–

–
–

–

–

Total  
£’000

28,412
66,291
7,320

102,023

(85,163)
(16,860)

–
66,291
7,320

73,611

(85,163)
–

(85,163)

(102,023)

(11,552)

–

The gross contractual cash flows payable under financial liabilities are analysed as follows:

At 31 December 2015
Trade and other payables
Deferred tax liabilities

Other liabilities

Repayable on 
demand 
£’000

13,803
–

13,803

Less than 
1 year 
£’000

More than 
1 year but no 
more than 2 years 
£’000

More than 
2 years but no 
more than 5 years 
£’000

More than 
5 years 
£’000

–
3,057

3,057

–
–

–

–
–

–

–
–

–

Total 
£’000

13,803
3,057

16,860

76
Non-Standard Finance plc
Annual report and accounts
2015

FINANCIAL STATEMENTSCompany information

Company details
Registered office and contact details
5th Floor
6 St Andrew Street
London
EC4A 3AE

Website: www.nonstandardfinance.com

Company number
09122252

Independent auditor
Deloitte LLP
Hill House
1 Little New Street
London
EC4A 3TR

Advisors
Brokers
J.P. Morgan Cazenove
Floor 29
25 Bank Street
Canary Wharf
London
E14 5JP

Peel Hunt
Moor House
120 London Wall
London
EC2Y 5ET

Solicitors
Slaughter and May
One Bunhill Row
London
EC1Y 8YY

Walker Morris LLP
Kings Court
12 King St
Leeds 
LS1 2HL

Financial communications
Bell Pottinger
Holborn Gate
330 High Holborn
London
WC1V 7QD 

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