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Nordic Entertainment Group
Annual Report 2019

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FY2019 Annual Report · Nordic Entertainment Group
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telling stories
touching lives 
expanding worlds 

Annual & Sustainability Report 2019 

Content

This is NENT Group  
At a glance 
2019 highlights 
CEO’s statement 
Who we are 
Perfectly positioned 
Our investment proposition 
Sustainability 
The NENT Group Share  

Governance report 
Governance and  
responsibilities 
Internal control report 
Board of Directors 
Group Executive management 
Risks and risk management 

Administration report  
Administration report  
Business segments 

2
4 
7
9 
26
28
42

45

46
50
51
53
55

59
60
67

Financial statements 
Notes to the accounts 
Signatures  
Audit report 
Historical overview 
Alternative performance  
measures 

          69
78
118
119
123

124

Sustainability reporting 

          126

Other  
Definitions & Glossary 
Financial calendar 
Addresses 

152
152
153 

About this report 
The statutory Annual Report covers pages 59–118. The 
Sustainability Report (including the statutory sustainability 
report) covers pages 28–41, 49, 57, 126–150. NENT Group 
reports its sustainability work according to GRI Standards 
– Core option. The Annual & Sustainability Report is pub-
lished in Swedish and English. The Swedish version is the 
original and shall apply in any instance where the two 
versions differ.

At a glance

NENT Group is the Nordic region’s leading entertainment provider. 
Our primary revenue stream is the sale of subscriptions, which 
have grown significantly in recent years following our early and 
significant investments in streaming. Today, we are the Nordic 
region’s leading streaming company, with the broadest and most 
relevant content offering spanning all Nordic contries, best-in-class 
content discovery and a stable and scalable technology platform.

Our key brands

Geographical sales split 2019 

Norway
21%

Denmark
30%

Sweden
39%

Finland
6%

Rest of the 
world, 4%

NENT Group has two reporting  segments: Broadcasting &  Streaming and NENT Studios 

Net sales by segment

Operating income by 
segment, before IAC

Broadcasting 
& Streaming, 87%

Studios, 13%

Broadcasting 
& Streaming, 95%

Studios, 5%

Broadcasting & Streaming accounted for 87% 
of Group sales in 2019. The segment primarily 

provides TV and video streaming services in the 

Nordic region, as well as radio networks and 

music streaming services in Sweden and  Norway. 

Subscriptions and related services accounted for 

71% of segment sales, with the remaining 29% 

derived from advertising.  

NENT Studios accounted for 13% of Group sales 
in 2019. NENT Studios is the leading content crea-

tion, production and distribution business in the 

Nordic region, and also operates internationally. 

The studios comprise 32 companies in 17 countries, 

and are focused on scripted and non-scripted 

content, branded entertainment and events.

Net sales  
(SEKbn)
15.7

Number of  employees  
at the end of 2019
1,976

Nationalities  
in our team
40+

GRI 102-4

GRI 102-7

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share2019 
highlights 

2019 was an historic year for NENT 
Group. The highlights included 
the listing of the company’s shares 
on Nasdaq Stockholm, healthy 
organic growth, higher profits 
for all business segments, strong 
Viaplay subscriber growth, the 
implementation of a new operat-
ing model, and the announcement 
of the proposed merger of Viasat 
Consumer with Canal Digital. 
This progress has been reflected 
in a total shareholder return of 41% 
since the listing of NENT Group on 
28 March to 31 December 2019. 

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareFinancial highlights
•  Net sales increased by 6% on an organic basis 
to SEK 15,671m. Subscriptions and related reve-
nues accounted for 61%, advertising for 26% 
and  Studios for 13% of Group sales. 

•  The combined operating income for both busi-
ness segments increased by 6% to SEK 1,813m. 
Total operating income before items affecting 
comparability (IAC) was stable at SEK 1,545m 
due to the higher central operating costs of 
becoming an independent and listed company. 

• The Viaplay subscriber base grew by 310k, 
or 25%, to 1,568k subscribers. Streaming cus-
tomers accounted for 62% of NENT Group’s 
total  subscriber base at the end of 2019.

Strategic highlights
•  NENT Group completed its split from Modern 

Sustainability highlights
•  A new three-year sustainability strategy, including 

Times Group MTG AB and successfully listed on 
Nasdaq Stockholm on 28 March 2019. The com-
pany has a new purpose, brand, culture, values 
and sustainability strategy.

•  A new organisational and operating model was 
implemented in the second half of 2019. The new 
set-up is based on focused areas of responsibility 
that operate across the Group, and enable NENT 
Group to take decisions faster, ensure strategic 
alignment, scale flexibly and efficiently, while also 
generating significant savings. 

•  A 50/50 joint venture between Viasat Consumer 
and Canal Digital was announced (subject to reg-
ulatory approval). This will yield substantial cost 
synergies and shareholder value, enhance the 
customer proposition and further enhance NENT 
Group’s focus on Viaplay. 

integrated goals, has been launched and is 
focused on five focus areas:  (1) developing Nordic 
storytelling and the creative industry, (2) promot-
ing an equal, diverse and inclusive society, and 
driving excellence in our (3) culture, (4) conduct 
and (5) content. 

•  NENT Group is a signatory of the United Nations 
(UN) Global Compact and UN Sustainable Devel-
opment Goals (SDG) Media Compact, and has 
committed to the UN’s SDGs and Women 
Empower ment Principles. 

•  NENT Group stepped up its engagement in 

the fight against diabetes by establishing the 
pan-Nordic BEAT Diabetes foundation and 
 con tinuing to raise awareness of the disease 
and funding for diabetes research. 

Organic  
sales  
growth
6%

EBIT  
before IAC  
(SEKm)
1,545

Stakeholders  
engaged in setting our 
 sustainability strategy
3,000+

Viaplay  
subscriber  
growth
+25%

# of  
premiered  
Originals
21

Total  
shareholder  
return1)
+41%

1) 28 March–31 December 2019

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareCEO’s 
statement

CEO’s statement 

NENT Group has led the way with our early and ambitious investments in 
streaming, as well as innovative partnerships with content owners and 
 distributors. This clearly yielded results in 2019 with higher sales and profits, 
and accelerating subscriber growth. The spread of the Coronavirus is bringing 
significant challenges in 2020, and we are working hard to ensure the well-
being of our employees and the continued delivery of the best entertain-
ment experiences to our customers and partners. We are well positioned 
to recover quickly when things start to normalise, and to take advantage 
of the long-term opportunities that lie ahead of us. 

An historic and successful year
2019 was an historic year for NENT Group. Our split from 
MTG, listing on Nasdaq Stockholm and implementation 
of a new operating model have created an even more 
engaged, effective and aligned organisation. We have 
created a culture and brand based on a new purpose 
and set of values, which we are working hard to imple-
ment across the Group, in order to drive future success 
and make NENT an even better place to be. 

We have significantly stepped up our content invest-
ments, especially in key categories such as sports and 
originals. Particularly significant are our new long-term 
Nordic rights to the English Premier League football, the 
FIS Alpine and cross-country skiing and the IIHF Ice Hockey 
World Championship, and the 21 high-quality Viaplay 
originals that we have premiered in 2019. We have also 
added even more Hollywood content following deals 

4

GRI 102-12

GRI 102-14

OverviewPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareCEO’s 
statement

with MGM, NBCUniversal and Disney. Having the broadest 
and most relevant content offering is vital in realising our 
ambition to be the Nordic region’s leading streaming 
company. 

Our organic sales were up 6% and our Viaplay sub-
scriber base grew by 310k to 1.6 million. Operating profits 
for both our segments were up. We are committed to 
growing our sales, profits and, most importantly, our 
Viaplay subscriber base even further. Scaling Viaplay is 
simply the best way to drive long-term shareholder value.

A streaming leader
The entertainment business is changing rapidly and will 
continue to do so. The growth of streaming has driven 
the rise in total video viewing, even though linear video 
consumption is declining. Establishing our position as the 
Nordic region’s leading streaming company is essential, 
as this is where consumers are spending more and more 
of their time and money. 

Viaplay’s paying subscriber base rose by over 25% in 
2019 and now accounts for 62% of our total subscriber 
base. We have gained market share in a very competitive 
environment. This is the result of our strategic investments 
in content delivered on  a world-class technology plat-
form that is getting smarter and learning all the time, 
enabling us to offer even more personalised content dis-
covery and a constantly evolving customer experience. 
At the same time, we have invested significantly in 
attracting and retaining the talents needed to win in 
streaming, and we have changed our operating model 
in order to accelerate the development of our streaming 
business. We are now preparing to launch Viaplay in 

We have delivered on our profitable growth commitment, while strengthening 
our content leadership and growing our Viaplay base by over 25%. Scaling 
Viaplay remains our top priority simply because it’s the best way to drive long 
term value. We have also continued to transform including the implementation 
of a new operating model, the announced joint venture with Canal Digital and 
the restructuring of NENT Studios.

Iceland in the first half of 2020, which will complete  
our footprint in all five Nordic countries and showcase 
Viaplay’s ability to expand internationally in a fast and 
cost-efficient way.

Strategic partnerships 
Long term and innovative partnerships accelerate our 
growth and drive value. In 2019, our partnerships included 
a 50/50 joint venture that combines Viasat Consumer, our 
satellite and broadband-TV business, with Telenor’s Canal 
Digital. This deal is subject to regulatory approval, which 
we expect to receive during Q2 2020. It will yield substan-
tial cost synergies and will also further accelerate our 
growth by enabling us to focus even more on streaming 
and offer Viaplay directly to Canal Digital subscribers. 

We have also signed long-term and innovative distribu-
tion agreements with almost every major operator in the 
Nordic region to make our services and channels even 
more broadly available, and to create new wholesale 
revenue opportunities for Viaplay. 

In addition, we established a UK-based joint venture with 
leading independent studio FilmNation Entertainment and 

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OverviewPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareCEO’s 
statement

invested in new US studio Picturestart. These are important 
steps towards realising our global storytelling ambitions 
and will provide more original content for Viaplay. 

Our sustainability commitment 
Sustainability is central to all that we do and sits alongside 
our business strategy, culture and values as the founda-
tions of NENT Group. Our sustainability activities make 
us better both on and off the screen and contribute to 
a better society. We launched our sustainability strategy 
during the year, after we had asked over 3,000 of our 
stakeholders about the priorities that we should have as 
Group. In developing this strategy, we looked at some of 
the biggest challenges that face our society and have 
sought to be true to our company values of Bravery, 
Equality, Appreciation and Trust. 

Our strategy is to create value by developing Nordic 

storytelling and the region’s creative industry, and by 
 promoting an equal, diverse and inclusive society. We are 
committed to telling stories that challenge stereotypes 
and reflect the diverse society in which we live. We want 
to continue achieving gender balance in the creative 
value chain, while investing in original productions that 
explore urgent contemporary themes such as injustice 
and inequality. 

The key to our success is our people and culture. We 
must attract, motivate and retain the best of the best in 
order to continue to be at the forefront of technological 
development and content creativity. This requires us to 
make a continuous commitment to our conduct, nurture 
our culture and produce quality content. To ensure we 
live according to our values and sustainability priorities, 
we continually train and encourage our managers and 
employees. We have initiated cross-functional working 

6

Diabetes Gala

groups focused on equality, diversity, inclusion, and envi-
ronmental awareness across the group. Our commitment 
led us to sign the UN Global Compact and commit to the 
Sustainable Development Goals Media Compact and the 
Women’s Empowerment Principles.   

As the Nordic region’s leading entertainment provider, 
our people, platforms and storytelling contribute to raising 
awareness of, and engaging, in societal issues. Diabetes is a 
case in point – a disease that is affecting more and more 
people, especially in the Nordics. We held our third annual 
Diabetes Gala on World Diabetes Day on 14 November 
and raised record funds for diabetes research. We have 
also established the pan-Nordic BEAT Diabetes foundation, 
which will bring together organisations, entrepreneurs 
and passionate individuals to support those living with, or 
affected, by diabetes.

Perfectly positioned
2019 was a busy and successful year. 2020 started well but 
the spread of the Coronavirus is having an adverse impact 
on the business. We have acted fast to implement a range 
of measures to protect the business, and I am convinced 
that NENT Group has the focus, agility and bravery to 
deliver in challenging circumstances and to emerge even 
stronger and fitter to capture the opportunities that lie 
ahead. I truly appreciate the exceptional work of our 
 talented and dedicated team, and I would also like to 
thank the millions of customers who trust us every day to 
tell stories that touch lives and expand worlds.

Anders Jensen
President & CEO

OverviewPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe sharePerfectly 
 positioned

Who we are

Our vision is to be the leading Nordic streaming service provider and content producer with a global appeal. This means 
 providing best-in-class experiences, both for our customers and for our employees. We are clear about what NENT Group 
stands for, and what we expect of each other. We have four values and a common purpose that were proposed and chosen 
by our teams in hundreds of workshops. 

Purpose 

Vision

Values

Tellling stories, touching lives,  expanding worlds

It’s fundamentally about who we are – what we 
do – and why it matters. It is beyond making 
money. It is our cause and belief. We exist with 
the purpose of Telling stories; Touching lives; 
Expanding worlds. 

We are all storytellers, we tell stories. Stories 
connect us and guide us in making sense of the 
world. Stories matter and, if they’re inspiring and 
exciting, they set our mood, change our mind, and 
give us our attitude. A good story touches lives, it 
moves us. And we’re not here to just tell any story. 
We want to tell the story that touches your life. 
The story that makes you think differently, makes 
you reflect and expand your mind!

To be the leading Nordic streaming 
 service provider and content producer 
with a global appeal.

Mission

To offer NENT Group’s customers the best 
 storytelling entertainment experiences 
that are relevant, engaging, simple to 
use, broadly available, and great value 
for money. 

We are a company that prioritises people 
over everything else – from every single 
employee to every single one of our millions 
of customers. What unites us all at NENT 
Group is our passion to create meaningful 
and emotional moments with our content. 

Bravery, Equality, Appreciation and Trust 
are our NENT Group values – and together, 
they form a powerful BEAT, the heartbeat of 
entertainment! 

For more information about our values, see 
page 24.

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Sustainability approach 

We are a values-driven company and we want to 
make a sustainable impact. This is reflected in our 
strategic priorities and approach. Our sustainability 
strategy is based on input from our customers, 
shareholders, employees and partners, and it is 
fully aligned with our purpose, values and business 
 objectives.

Our content and platforms provide a unique 
opportunity to inspire and engage. And, away 
from the screen, the way we conduct our business 
and nurture our culture makes a difference – for 
our people, the creative industry and society. 

H O W   W E   C REATE VALUE

Developing Nordic 
storytelling and 
the creative 
industry

O u r  values 

Promoting an 
equal, diverse 
and inclusive 
society

Our purpose
Telling stories
Touching lives
Expandin g worlds

B

r

a

v

e

r

y

t
s
u

cia tion  |  Tr

Nurturing 
our culture

  |  E

quality  |  A p p r

e

Producing 
quality content

Committing to 
our conduct

HOW WE DO B E T T E R   B U S I N E

S

S

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OverviewCEO’s  statementInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share 
 
 
 
 
 
 
 
Perfectly 
 positioned

Perfectly positioned

The entertainment industry is changing rapidly. Taking a long-term view and staying 
on the right side of disruption is essential. NENT Group is the Nordic region’s leading 
streaming company and our scale is a key success factor. It allows us to invest in our 
people, technology and content – and as we grow, more users means more data, 
which we protect carefully and enables us to deliver even better user experiences. 

The world is changing 
As technology evolves at an ever-faster pace, so does 
behaviour. The number of connected devices (smart-
phones, games consoles, tablets and smart TVs) capable 
of displaying high-quality streamed video continues to 
increase. Combined with faster, more reliable, affordable 
and accessible fixed and mobile broadband networks, 
consumers can now access an unprecedented range of 
streaming services on more devices than ever before. 
The fierce competition for consumer time and money 
makes it even more important for streaming service pro-
viders to offer great user experiences through a combi-
nation of a broad-based high-quality content offering 
and best-in-class technology platforms. Consumers now 
hold the power, the power of instant choice. 

Video consumption rising 
Video consumption is higher than ever before and con-
tinues to grow. However, the way content is viewed is 
changing rapidly, with consumers increasingly choosing 
to stream on-the-go and on-demand, instead of linear 
viewing in-home.

Linear scheduled TV viewing that is not live is falling fast 

and the rate of change is highest in the Scandinavian 
markets.  

We have proactively adopted
We launched our first video streaming service in 2007 
– the same year in which Apple launched the iPhone, and 
long before our competitors. This early mover advantage 
has been important, but even more significant was our 
decision in 2012 to disrupt our traditional linear TV busi-
ness by aggressively pushing streaming services and 
accelerating our investments in Viaplay’s content and 
technology. 

This has been followed by fundamental changes in the 
skillsets of our people and in the content we acquire and 
produce. These decisions were often painful for our linear 
TV business but have been key to the success of Viaplay. 
Many traditional broadcasters have only recently woken 
up to the new streaming reality, and trying to catch up 
with established streaming services will now be both 
 difficult and expensive. 

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NENT Group is unique
As a result of our early and significant investments in 
streaming, NENT Group is very different from most of 
our peers and competitors. 

Firstly, our primary revenue stream is subscriptions, 
which accounted for 61% of our sales in 2019. Our focus is 
on creating recurring revenue streams that will grow over 
time, which will also improve visibility and resilience and 
reduce volatility. 

Secondly, streaming customers make up over 60% of 
our total  subscriber base and this share is growing quickly. 
Thirdly, we are set up in the right way to capture the 
significant growth opportunities that we see in the stream-
ing market. Instead of a traditional country-based model, 
we are organised according to focused areas of respon-
sibility, such as people, content, marketing and technology, 

that work across markets and products. This enables us to 
take decisions faster, work smarter, and ensure strategic 
alignment across the business. 

and has substantially increased its focus on original 
 content, which has proved popular both with viewers 
in the Nordic region and international buyers. 

Viaplay is a unique service
Viaplay is a pioneer in streaming with a successful track 
record of innovation. Viaplay is today a premium Nordic 
video streaming service that can be viewed anywhere, 
anytime and on almost any device In addition, Viaplay 
offers electronic sell-through (EST), transaction video 
on-demand (TVOD) and TV Everywhere (TVE) function-
alities.

Viaplay’s content offering includes sports, acquired 
local and international series and movies, kids content, 
and original scripted and non-scripted content. Viaplay 
has leading positions in Sports, Movies and Kids content, 

Viaplay is growing fast
Viaplay’s paying subscriber base increased by 310k, or 
25%, in 2019 to 1,568k. This represents an acceleration in 
growth compared to the 2016 to 2019 annual growth rate 
of 19%. These figures do not include subscribers who have 
access to Viaplay as part of a Viasat pay-TV subscrip tion 
or as a free trial.

Viaplay has an estimated market share of approximately 

25–30% based on the number of stand alone paying 
 subscribers. Its  revenue market share is materially higher 
because Viaplay has a leading position in sports packages, 
where the price of a subscription is much higher. 

A subscription-based business model

Sales split 2019

Subscriber split 2019

Transaction 
video on-demand

Viaplay subscriber base growing fast

Electronic 
sell-through

TV 
everywhere

1,568

 CAGR
19%

939

Subscription 
& Others 61%
Advertising 26%

NENT Studios 13%

Viaplay 62%

Viasat DTC 19%

Viasat 3rd party 19%

Subscription 
video on-demand

Subscription 
video on-demand, 
sports

Thousands

2016

2019

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Prices aligned
We have strategically aligned our prices between distri-
bution platforms. For a user, the cost of subscribing is 
therefore broadly the same via NENT Group’s satellite or 
broadband TV services, third partly distribution partners 
or directly from Viaplay. Over time, this should support 
positive margin development, given that the acquistion 
and running costs are significantly lower for streaming 
services than traditional pay-TV platforms.  

Significant growth potential
Viaplay has grown fast but there is plenty of room for 
more. Today, approximately 50% of households in the 
Nordic region subscribe to at least one streaming service. 

We believe that this penetration level will move closer 
to that of TV or the internet, both of which are now 
approximately 95%. 

In addition, each streaming household today has 
an average of approximately 1.8 streamed video sub-
scriptions, and we expect this to rise to approximately 
3 subscriptions in the future. In the US, a streaming house-
hold already subscribes to an average of 2.8 services. 
Streaming is therefore clearly not a winner-takes-it-all 
market. Our ambition is to position Viaplay as a core 
streaming service to which most households subscribe 
before topping up with other services that cater to indi-
vidual interests. There are 12.5 million households in the 
Nordic region, 

Nordic SVOD  
penetration

No of subscriptions/ 
SVOD household

Prices have been aligned 1)

~95

~50

~3

~1.8

%

2019 Future

2019 Future

SEK

500

400

300

200

100

0

Viasat Viaplay Viasat Viaplay

TV, movies, sports

TV, movies

1) Monthly subscription prices

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Partnerships powering growth
Distribution partnerships represent an additional 
key growth driver. As a result of technology improve-
ments, users can now access Viaplay through a set-
top box and enjoy the same high-quality  experience 
as a stand-alone subscription. This also enables us 
to leverage operators’ existing customer relation ships.
During 2019, we have signed numerous strategic 
long-term partnerships that ensure the broad availa-
bility of Viaplay, along with our free- and pay TV- 
channels, across the Nordic region. Our partners 
include Boxer, Stofa, Waoo and YouSee in Denmark; 
Altibox, Get,  NextGenTel, RiksTV and Telenor in  Norway; 
A3, Bahnhof, Connect TV, Kalejdo, Media teknik, Ownit, 
Sappa, Serverado, Tele2, Telia and  Universal Telecom 
in Sweden; and DNA, Elisa and Telia in  Finland. 

These partnerships reflect our unique content offering 

as well as our strategic focus on long-term distribution 
deals that are beneficial for all parties.

Expanding to Iceland
We will launch Viaplay in Iceland during the first half 
of 2020. Iceland is an ideal market for Viaplay given 
the proven local appetite for Nordic language content 
and the country’s position as one of the most highly 
connected societies in the world. 

We have ambitions to expand Viaplay into addi-
tional markets in the future, and the  Icelandic launch 
will be an opportunity to showcase the scalability of 
the platform.

The partnerships reflect our unique 
 content offering as well as our strategic 
focus on long-term distribution deals 
that are beneficial for all  parties.

A history of innovation

Launch of  
first streaming 
service

Transformation  
of costs, content 
acquisition & skill sets

Viaplay to  
enter Iceland

2007

2011

2015

2019 2020

Launch of Viaplay 

Scaled Viaplay Originals

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We are positioned to win

Viaplay is already one of the leading streaming services in the region and has gained 
market shares during 2019. Viaplay has three differentiating  factors that position the 
service to continue growing faster than the overall streaming market:

Content

Tech

People

A content champion
Being a content champion is about quality as much 
as quantity. Viewer tastes are highly individual and 
change over time. Consumer insight is very important 
but sometimes people don’t know what they want 
until something is presented to them. Viaplay’s con-
tent strategy therefore spans three major content 
categories; Original content, acquired content and 
sports. Each one of these have a number of sub- 
categories such as live sports, international movies 
and series, kids shows, local language scripted drama 
and non-scripted reality. Today, Viaplay has cate-
gory leadership in several of these areas through a 
combination of investments in acquired and original 
content. Read more about our content strategy on 
pages 14–17.

Best in class tech Platform & content discovery
Streaming involves much more than making content 
available online. Platforms must be stable and scalable 
with great content discovery, which in turn requires 
recom mendation engines that provide a personalised 
experience based on individual preferences. The fact that 
peoples tastes also change means that content can live 
much longer than has been the case in the traditional 
broadcasting industry, consumer insight is increasingly 
becoming consumer science, and the Viaplay team is 
able to capture and analyse huge amounts of data that 
can improve the viewing experience and bring greater 
innovation to the service. In 2019 we also showed over 
50,000 live hours of sports with an incredible platform 
up-time of 99,97%.  Read more about our technology 
strategy on pages 18–21. 

A unique culture with the right skill sets
We are making significant investments in attracting, 
inspiring and retaining the talents needed for success 
in streaming. Today, we have over 300 developers 
from around the world in our tech team alone. Our 
people focus also extends externally, where we use 
everything from A/B testing and big data analytics, 
as well as direct customer contact, to understand our 
customers better. We have recently also changed 
from a country to a functional operating model, 
which will speed up decision making  and develop 
skills hubs that can focus even more on understanding 
customers’ current and future wants and needs. Our 
consumer insights are also reflected in our sustainabil-
ity strategy, as over 1,500 Viaplay viewers had their 
say in setting NENT Group’s sustainability priorities. 
Read more about our People on pages 22–25.

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Spotlight on Content 

Content is king but viewer tastes vary widely and change over time. Offering 
a broad and relevant range of content portfolio, and anticipating customers’ 
needs, are vital for our success.

Scalability and flexibility
We are one of Europe’s leading content buyers, and the 
biggest buyer in the Nordic region by some distance. 
 Buying for multiple platforms and territories increases our 
scalability and flexibility. We now acquire most rights at 
a fixed price and can use them across all of our different 
services and territories or resell to third parties. We have 
transformed the way we acquire content and, as a result, 
we can constantly optimise our offering according to the 
latest consumer insights and data analysis. This set-up is a 
key success factor in the scaling of Viaplay. 

Category leadership
We are a content champion in the Nordic region, based 
on our leadership in the strategically important catego-
ries of sports, original programming, and acquired con-
tent from local and international studios. Having a broad 
and relevant product portfolio is essential, and we are 
also ambitious about developing our category leadership 
even further. We have the following three major content 
categories, each of which then have a number of sub- 
categories. 

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The content offering 
 can be divided into 
 three categories with 
sub-categories in each one.

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Perfectly 
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50,000 live hours of Sports
We have an unrivalled sports rights portfolio. We showed 
over 50,000 live hours of sports in 2019, including football, 
ice hockey, motorsport, handball and golf from around 
the world. Our major sports rights include UEFA Champions 
League, English Premier League, Danish Superliga, Bundes-
liga, NHL, Formula 1, UFC, PGA golf, NFL, IIHF Ice Hockey 
World Championship, IHF World Handball Championship 
and EHF European Handball Championship. These rights 
are typically acquired across all media windows and on 
an exclusive, multi-year and often multi-territory basis 
from a variety of rights holders.

In 2019, we continued to invest in sports rights, in order 
to drive future growth. We have signed new agreements 
to become the exclusive Nordic home of FIS Alpine and 
cross-country skiing from 2021 to 2026, the Ice Hockey 
World Championship from 2024 to 2028, ISU speed and 
figure skating until 2023, and IndyCar racing until 2021. We 
have also extended key rights such as the Premier League 
until 2028 (including the Norwegian rights for the first time 
from 2022), the Open golf championship until 2024, and 
the Danish Superliga football until 2024.

The addition of winter sports to our portfolio is a parti-
cularly important strategic step, since it establishes leader-
ship in an additional key category and one that is particu-
larly popular in Norway. 

We have also increased our coverage of women’s 
sports, including top-division women’s football in the UK, 
Germany and France, selected international women’s 
football matches, WTA tennis and W Series motorsport. 
The interest in women’s sport is growing all the time and 
our coverage will continue to lead the way.

Premier League

A large and wide ranging sports offering that is secured 

for years to come is a key success factor. It creates econo-
mies of scale as more subscribers enable us to invest more 
and further enhance our coverage. Sports broadcasting 
requires a high degree of craftmanship, including insight-
ful local language commentary, attractive studio shows 
and the use of social media to boost viewing and fan 
engagement. 

The scale and range of our offering means that we are 
also not dependent on any single right, so less vulnerable 

to sports rights inflation and maintain our discipline of 
never buying rights where we cannot make a good return 
on our investment. We do also enter into sublicensing 
agreements from time to time, in order to maximise our 
monetisation opportunities with rights that we have 
acquired. Our focus on providing complete on-demand 
streaming coverage of all events provides much more 
variety and breadth of coverage than before – from 
fast emerging sports such as padel tennis to 100% of the 
upcoming FIS Alpine and cross-country skiing rights. 

15

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Number of originals premiered

>30

21

12

10

5

2016

2017

2018

2019 2020E

Original content
Original content (drama shows, documentaries, kids series 
and feature length movies) is a core part of our customer 
proposition and a key competitive advantage. This con-
tent is typically commissioned by Viaplay, in order to be 
able to deliver exclusive, high-quality and locally relevant 
stories to Nordic streaming audiences. Our creative net 
spans new scripted drama ideas generated internally by 
NENT Studios, concepts pitched by third party production 
companies, and new series of established local or inter-
national formats. 

Since launching our first original series in 2016, we have 
significantly ramped up our investment in this area and 
we premiered a total of 21 originals in 2019, with many 
more in production or development. The response from 
viewers has been very positive, with originals representing 
7 out of the 10 most viewed new series on Viaplay in 2019. 
There is simply no substitute for local drama. This is a stra-
tegic investment area and we feel very comfortable with 
the long-term returns, given the performance to date and 
the fact that this content has a long usage life, often runs 
to multiple series and can also be monetised on our TV 

16

Face to face

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channels. The ability to package and sell international 
rights to these shows around the world is an increasingly 
important factor in the funding of the originals, with 
around half of our originals already sold to international 
partners (distributors, broadcasters and streamers). 
Among the highest profile originals premiered during 
2019 were ‘Love Me’; ‘Fixi in Playland’; ‘Honour’; ‘Face to 
Face’; ‘Straight Forward’; ‘Saga’s  Stories’; ‘Wisting’; ‘The 
Inner Circle’; and ‘Those Who Kill’’. Our stories are diverse 
and offer viewers content with which they can feel cultur-
ally and socially connected. They reflect our efforts to 
increase equality, diversity and inclusion, both on and off 
the screen, and are an important part of our work to 
 promote the Nordic creative industry and talents.

Our ambition is to premiere more than 30 originals in 
2020 and to increase the number to 40 in future years. This 
will also include an increasing number of exclusive English 
language productions, some of which will be sourced from 
the UK-based joint venture that we formed in 2019 with 
leading independent studio FilmNation Entertainment, as 
well as from Picturestart, the newly formed studio based  
in Los Angeles that we acquired a minority shareholding  
in during the year. In both cases, NENT Group has the first 
option to the exclusive Nordic media rights for all new pro-
ductions. In today’s highly competitive market for premium 
drama, this gives us a compelling advantage and comple-
ments our investments in local language original content.
We have also added a number of massively popular 
local non-scripted series, including firm favourites such 
as ‘Paradise Hotel’, ‘Robinson Ekspeditionen’, ‘Familien fra 
Bryggen’, ‘Masterchef’ and ‘Efterlyst’. These shows are 
sourced internally from NENT Studios or externally from 
third party production companies.  

Acquired
Acquired content is the majority of the content that 
we show on our channels and services, and comprises 
premium series and movies from studios all over the 
world, most notably Disney and 20th Century Studios, 
MGM, NBCUniversal, Sony Pictures and Viacom. Our 
 studio deals are typically signed on a multi-year and 
multi- territory basis. First and second pay window deals 
are usually exclusive and library agreements are usually 
non-exclusive. 

We signed new agreements in 2019 with MGM and NBC-
Universal, and have since signed a new long term agree-
ment with Disney. Our new agreements include the 
co-production of new originals, which Viaplay has the 
option to stream in the Nordics. 

The hottest new movies and series from Hollywood help 

to attract new subscribers, while the library of previous 
shows includes a number of evergreen titles that continue to 
drive viewing and are an important customer retention tool. 
Tastes vary so the slate of new releases and the deep 
library provide customers with an unrivalled choice. We 
have category leadership in both acquired movies and 
acquired kids content, and the recent agreements have 
added further to this leadership position. 

Local language originals and live sports are clear 
 differentiating factors for us. However, it is the combina-
tion of these categories with acquired content that 
 represents the foundation for our position as the Nordic 
region’s leading entertainment provider. 

Bohemian Rapsody

17

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 positioned

Spotlight on Technology

Streaming involves much more than making content available online. In many  
cases, viewers don’t know what they want until they see it. NENT Group has built 
a platform that competes with the best in terms of performance, functionality 
and content discovery.  

A proud history of innovation
NENT Group is no stranger to ‘firsts.’ From launching the 
Nordic region’s first commercial TV channel in 1987 to the 
region’s first satellite TV platform in 1991, we were also the 
first in Europe to digitalise a TV platform fully and to add 
progressive download functionality to our set-top boxes. 
We launched our first streaming service in 2007 and 
added download-to-go in 2012. Two years later, NENT 
Group became Europe’s first commercial broadcaster to 
show the Olympics. In 2019, we launched ‘Fixi in Playland’, 
a first-of-its kind animated kids series recorded using 
3D gaming technologies and with hidden interactive 
 elements in every episode.

A winning approach
A platform agnostic approach that makes our content as 
broadly available as possible has always been a corner-
stone of our strategy. This is an increasingly important 
 success factor as more and more homes become multi- 
platform and viewers use our services across multiple 
devices. 

Unrivalled  performance
We rely on the technical quality of our offering to help 
differentiate us in a competitive streaming market, and 
to drive customer value. 

We have made significant investments in ensuring our 

streaming platforms are both robust and resilient. We 
are confident in our ability to meet the demands put on 
the service every day. In 2019, our users streamed more 
than 730 million hours of content, including coverage of 
more than 50,000 live sports events, with an impressive 
up-time of 99.97%.

Focus on content discovery
The volume of content offered on our streaming plat-
forms has increased exponentially in recent years. 
This is great news for our customers, but it also makes 
a personalised experience even more important. 
 Customers today often face the so-called ‘paradox 
of choice,’ where seemingly endless entertainment 
options make it harder to find something to watch.

18

Fixi in Playland, programmed to include hidden 

inter active elements in every episode.

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By tailoring our content blocks and post-play recom-
mendations, we aim to strike a balance between showing 
viewers content similar to previously viewed series and 
movies, and offering titles they may have overlooked but 
are likely to enjoy. 

We have also invested in embedding dynamic and full-

length trailers across the ‘in-app’ experience. This show-
cases the depth of our content library while, at the same 
time, helping consumers make informed decisions about 
what to watch.

Our launch of Viaplay user profiles in May 2019 has 

 further enhanced the individual experience for customers. 
A family can now manage up to six unique profiles as 
part of the same subscription. In doing so, we have been 
able to refine our personalisation algorithms and create 
customised homepages that are aligned with viewing 
preferences.

The platform is getting smarter
We are focused on our customers and on driving engage-
ment by enhancing our offering. As a result, we are shift-
ing away from traditional insight-gathering to more data-
driven decision making in our approach to customer 
intelligence. For example, we use comparative A/B testing 
in different segments before rolling out new features to 
all markets. This gives us a better understanding of how 
customers are likely to respond to changes in the platform.
As a consequence of the content discovery algorithms 
we have developed, customer viewing levels are increas-
ing. The algorithms use machine learning and artificial 
intelligence. They are based on individual viewing patterns 

User profiles for enhanced individual experiences

The launch of user profiles in May 2019 has  further enhanced the individual 

experience for  customers – enabling a family to manage up to six unique 

profiles as part of the same subscription. In doing so, we have been able 
refine our personalisation algorithms and build on this strong foundation to 
customise each homepage according to different  viewing preferences.

19

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VR animation technology in StudioV

20

and simultaneously feed information back into the plat-
form about viewer preferences, which creates a sustain-
able competitive advantage. We are therefore confident 
that the user experience we offer will improve even 
 further.

Tech for impact
In today’s competitive entertainment landscape, nurturing 
customer relationships is key to driving loyalty and lower-
ing churn. We use our in-house expertise to develop new 
and exciting products that reinforce these relationships. 
Our new kids’ series ‘Fixi in Playland’, which premiered 
during 2019, is a clear example of this. The Fixi character is 
an animated squirrel created using performance capture 
and virtual reality (VR) animation technology in NENT 
Group’s own VR studio, StudioV. 

The idea for the series, which targets children aged 
from 5 to 8 years, came from one of our annual Hack 
Days. We kept the production in-house and this enabled 
incredibly fast and agile development – it took just eight 
months to go from the initial concept to the premiere of 
the 20-episode first season. 

We are excited to see how this production method can 
change the game in terms of our digital animation pipe-
line, by returning quality entertainment in a short time-
frame. The public reaction to the series has been so posi-
tive that work is already underway on a second season 
to premiere in 2020. 

But Fixi has more than commercial value. In the series, 

she encourages younger viewers to take an interest in 
technology and to embrace their differences. She also 

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 positioned

promotes an active lifestyle by getting viewers off the 
couch through regular dance breaks. As a character and 
mascot for kids’ content on Viaplay, we believe Fixi has 
the potential to make a really positive impact in Nordic 
households.

People and products
Our talented Product, Data & Technology team is made 
up of more than 300 developers from all over the world. 
Every day, we develop cutting-edge technology that is 
both stable and scalable. In this work, we focus on people 
as well as products, particularly on personalising customer 
experiences. In recent years, we have transformed our 
skillset away from traditional broadcasting towards com-
puter science and advanced analytics. This helps ensure 
we can continue to set the pace in the streaming industry. 

Our Product,  Data & Tech team

21

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 positioned

Spotlight on People

Our people are our greatest strength. We work to attract and inspire talents who 
want to grow, develop and contribute in a fun, trusting and appreciative company. 
Taking care of our people and making sure everyone can be the best version of 
themselves is essential to our success. 

A culture based on our people
Our company has clear values with a high level of buy-in. 
This is because we have built our purpose and values in 
a unique way. Instead of a top-down decision, we used 
a democratic and transparent crowdsourcing process. 
Every employee was invited to workshops to discover 
our values together and, through an iterative creative 
process, everyone could give input on the outcome of 
these discussions through multiple channels. 

This work resulted in four values: Bravery, Equality, 

We value everyone’s uniqueness – you can just be your-

Appreciation and Trust – BEAT!

Our focus on individual values and self-leadership is also 
unique. We believe that creating motivation requires more 
than organisational values. True motivation and engage-
ment come when people can be themselves at work, while 
being aligned with our shared values and purpose.

The best version of ourselves
We prioritise our people. We want everyone at our com-
pany to grow, and our aim is to provide a safe, fair and 
inclusive work environment where everyone can thrive and 
feel empowered to be the best versions of themselves. 

This is how we define success, and this is why we have 

people-focused  values. We also believe this is the best 
way to achieve great results. When our people grow, so 
does our business. Autonomy and self-leadership allow 
us to act, fail and recover faster, and stay ahead of the 
curve in our extremely fast moving industry.

self here. With the ‘Hearts of NENT’ initiative, we want to 
highlight the uniqueness of each individual and bring each 
person’s perspective to life, showing what our values 
mean to our people.

Building a company for the long run
We dare to look beyond short-term goals and to build a 
company for the future. Financial sustainability is impor-
tant, since it enables us to take care of our people, cus-
tomers and shareholders, but we want to do more than 
simply maximise our short-term profits. Nurturing a culture 
that helps us attract and develop the best people will 
ensure we always have the best ideas and talents, which 
is how we will ultimately meet our high ambitions. 

More information about our people and culture can be 
found on pages 35–36.

22

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Equality is the basis of 
our respect for  
each other

Meygol Tarahomi 
CX Dialogue Manager, Viaplay

23

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Perfectly 
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Hit play on  
first-class, world-class 
entertainment!

We’re a vibrant, upbeat and passionate 
company. We buzz with energy, creating 
ground-breaking entertainment and pop 
culture for people to follow. We have fun, 
encouraging our people to step out of 
the box with fresh ideas the enable us to 
stay ahead of the rest – it’s part of our 
challenger DNA!  

We’re a place where creativity thrives, 
 creating original content that’s as exciting 
to make as it is to watch. Our culture 
and identity are best described in our 
employer value proposition – hit play. 

24

Feel the BEAT

When you join us and hit play, you will become  
part of our culture and learn to live our values.  
Our values are defined by the beat we all have 
inside us. Defined by the passion we all share at 
NENT and how we inspire everyone around us.

Bravery 
•  I step outside my comfort zone to learn and grow

•  I challenge myself, others and the industry 

•  I keep trying in the face of setbacks

•  I dare to ask for help and support

Equality
•  I bring my whole self to work 

•  I ask questions and listen to understand

•  I stand up for what I think is right

•  I seek co-creation based on diverse perspectives

Appreciation
•  I give positive feedback and credit to make  people feel valuable

•  I give, listen to and learn from constructive feedback

•  I get inspiration from celebrating with my team, big and small

•  I seek opportunities to pursue my passions,  ambitions and 

strengths

Trust
•  I understand the value of learning from mistakes 

•  I do what I say, I am responsible and accountable

•  I am open, honest and straightforward

•  I respect and look out for you – I have your back and you 

have mine

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Our people  
are engaged

We operate in a fast moving industry and 
we are moving even faster, 2019 was our 
first year as an independent and  separately 
listed company, and we have moved from 
a country based to a functional operating 
model, launched our new values, and 
announced the proposed merger of our 
Viasat Consumer business and Telenor’s 
Canal Digital. 

We conducted a group wide engagement 
survey in December 2019 and it is clear from 
the results that we have a strong foundation 
from which to build NENT Group moving 
 forward. Here are some highlights from the 
people who completed the survey (81% of 
all staff).

87%
are  willing to make 
an extra effort to  
make NENT Group 
successful   

89%
feel they  
cooperate well  
in their teams

90%
feel they are 
respected by  
their manager

91%
feel they can  
be themselves  
at work 

88%
feel that  
all employees  
have the same 
 opportunities

75%
challenge the way  
we do things  
in order to learn  
and grow

The percentage equals the share of our people 
answering 4 or 5 on a 5 point scale. 

25

OverviewCEO’s  statementInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareInvestment 
proposition

Our investment proposition 

NENT Group is, first and foremost, an investment in Viaplay which is the leading Nordic streaming service. Our market share 
in streaming is significantly higher than in the traditional pay TV market meaning that we are benefitting from the change in 
the way people consume content. Scaling Viaplay is simply the best way to drive significant and sustainable shareholder value.

A unique play on the Nordic streaming market
NENT Group is the Nordic region’s leading entertainment 
provider and also the region’s leading streaming service. 
NENT Group’s high-profile brands offer both subscription 
and advertising funded streaming services. Viaplay is the 
leader in the fast growing subscription funded streaming 
market. The penetration of streaming services in the 
Nordic region, and the number of services to which each 
household subscribes, are both expected to grow signifi-
cantly over the coming years. The subscription model 
 creates recurring and growing revenues with high incre-
mental margins. In addition, it provides additional benefits 
such as increased visibility, reduced volatility and more 
resilient revenue streams. 

All success factors already in place
NENT Group is today a content champion in the Nordic 
region. We offer a unique combination of the broadest 
and most relevant content, and hold category leadership 
positions in sports, originals and films. 

Listing ceremony on 
28 March 2019

26

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proposition

Viaplay is a world-class streaming platform that offers 

more functionality than any other service. The platform 
has also proven to be extremely stable demonstrated 
by its ability to deliver more than 50,000 hours of live 
streamed sports every year with almost no down-time. 
In addition, Viaplay is continually getting smarter by 
 analysing user data and competes with the best when it 
comes to personalised and relevant content discovery. 
Finally, we have a world-class team with a shared pur-
pose, values and behaviours. We have invested significantly 
in attracting, motivating and retaining the talents needed 
to win in streaming, and we have also changed our organ-
isation and operating model during 2019 to accelerate the 
development of our streaming business further. 

A proven track record 
NENT Group has delivered healthy top and bottom line 
growth, while investing substantially in content, technol-
ogy and our people, in order to take a leading position in 
the Nordic streaming market. Our focus is on maximising 
long term shareholder value by scaling Viaplay. We aim 
to do so through continued investments in the customer 
experience and through strategic partnerships such as 
our recently announced joint venture between Viasat 
Consumer and Canal Digital, our investment in Picturestart, 
joint venture with FilmNation Entertainment, and our chan-
nel and service distribution deals with the leading regional 
telecom and broadband partners. NENT Group has a 
long-term commitment to profitable growth and ongoing 
dividends.

Net sales

EBIT for combined business segments

12,897

 CAGR
7%

15,671

1,813

 CAGR
8%

1,427

SEKm

2016

2019

Subscription 
and other

Advertising

Studios

SEKm

2016

2019

Broadcasting & streaming

Studios

Before central operations & IAC

27

OverviewCEO’s  statementPerfectly  positionedSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareSustainability

Content

How we create impact  

29

Developing Nordic storytelling  
and the creative industry  

31

Promoting an equal, diverse  
and inclusive society  

Nurturing our culture   

Committing to our conduct  

Producing quality content  

32

35

37

40

28

How we create impact 

At NENT Group, sustainability is integrated with our business strategy, culture and 
values. In 2019, we set our sustainability  strategy, which will shape how we create 
value and make a positive impact in the years to come.  

Administration 
report & Financial 
statements

Our strategy  
Sustainability is integrated with NENT Group’s business 
strategy, culture and values. Our ambition is to make 
a positive impact in society while doing better business. 
Our priorities are presented in our sustainability strategy, 
which consists of five focus areas: developing Nordic story-
telling and the creative industry, promoting an equal, 
diverse and inclusive society, and driving excellence in 
our culture, conduct and content. 

Through these areas, we aim to create value for society 

as a whole, as well as for our shareholders, customers 
and employees and for the creative industry. The sustain-
ability strategy was set during 2019 and is based on a 
thorough stakeholder dialogue that included over 3,000 
survey respondents and 55 internal and external meet-
ings held during autumn 2018. 

H O W   W E   C REATE VALUE

Developing Nordic 
storytelling and 
the creative 
industry

O u r  values 

Promoting an 
equal, diverse 
and inclusive 
society

Our purpose
Telling stories
Touching lives
Expandin g worlds

B

r

a

v

e

r

y

t
s
u

cia tion  |  Tr

Nurturing 
our culture

  |  E

quality  |  A p p r

e

Producing 
quality content

Committing to 
our conduct

HOW WE DO B E T T E R   B U S I N E

S

S

GRI 102-15

Sustainability strategy for NENT Group

29

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportSustainability reportingThe share 
 
 
 
 
 
 
 
Our world and our opportunities 
We operate in a fast-changing environment that creates 
both challenges and opportunities for our business. 
When setting our sustainability priorities, we considered 
today’s megatrends and the biggest challenges faced 
by the world and our Nordic society. These include 
 climate change, rapid technology shifts, and a society 
with in  creasing levels of inequality and segregation. 

As the Nordic region’s leading streaming company, 
we create value by investing in new and diverse talents 
and promoting Nordic storytelling globally. We have 
an opportunity to promote a more equal, diverse and 
inclusive society through our stories and platforms. 
At the same time, we are focusing on equality, diversity 
and inclusion (EDI) throughout our entire production 
value chain. 

During productions, we are working to create a more 

inclusive, safer and fairer environment, and by telling 
unique stories and reflecting today’s diverse society on 
screen, we are challenging stereotypical attitudes, norms 
and prejudices. This also increases our relevance by 
 helping us reach a more diverse and broader audience. 
In short, we can make a positive difference by developing 
Nordic storytelling and the region’s creative community, 
investing in new and diverse talents, and promoting 
 Nordic storytelling globally.

When it comes to technology shifts, we are at the very 
forefront of change as a streaming leader. In addition to 
offering entertainment on demand through a wide range 
of platforms, we use the latest technologies to create 
interactive kids content that both educates and entertains 
while offering safe and trusted experiences.

30

On climate change, we encourage green conduct 
amongst our employees, and in our operations to mini-
mise our environmental impact and in that way mitigate 
climate changes.

NENT Group’s sustainability strategy is directly aligned 

with 8 of the UN’s 17 Sustainable Development Goals 
(SDGs). This highlights our commitment to helping find 

 sustainable solutions to global challenges. This commit-
ment is also reflected in being a signatory member of 
the 10 principles of the UN Global Compact. We are 
also committed to the SDG Media Compact and the 
Women’s Empowerment Principles.  

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareDeveloping Nordic storytelling  
and the creative industry  

We are writing a new chapter for Nordic storytelling and the region's creative  
 industry by investing in original content and promoting local talents.  

A new chapter for Nordic storytelling
We are Nordic in origin and global in terms of our themes, 
partnerships and audiences. We offer a broad and diverse 
product portfolio that includes some of the best inter-
national content available. At the same time, we work 
closely with local talents to produce critically acclaimed 
Nordic storytelling. Through the 32 production companies 
that comprise NENT Studios, we produce series, films and 
documentaries in every Nordic language. In this way, we 
engage millions of people every day and provide a plat-
form to promote the Nordic creative industry, along with 
the region’s languages, while contributing to local com-
munities and talents.

our kids original series ‘Saga’s Stories’, the factual pro-
grammes ‘Troll Hunters’ and ‘Tjafs’, and our coverage of 
the IHF World Handball Championship. In addition, the 
Danish series ‘Chemo Brain’, produced by the NENT Studios 
company Splay One, was shortlisted at the Sundance Film 
 Festival – the first time a Danish series has been recog-
nised at this prestigious event.

We develop the creative community 
Creativity contributes to an open, vibrant, and inclusive 
society. For this reason, we think it is important to create 
a Nordic hub for creative talents and to invest in and 
develop the local creative community. 

In 2019, NENT Group premiered 21 original productions 

Every year, NENT Group hosts an award ceremony 

in Denmark highlighting talents from our production 
 companies who create content for the Danish market. 
The awards cover categories such as talent of the year, 
Viaplay originals, Viafree originals, programme of the 
year and innovation.

across the Nordic region (10 in 2018). Around half of our 
originals have been sold internationally in regions such as 
Europe, North and South America, Oceania and Asia to 
broadcasting and streaming partners such as the BBC, 
ARTE and Amazon. We aim to continue this success story 
by premiering at least 30 original productions over the 
coming year. 

Our content is critically acclaimed. In 2019, we received 

11 nominations at Sweden’s ‘Kristallen’ awards, including 

GRI 103-1

GRI 103-2

GRI 103-3

GRI 203-1

M3

In brief  

See pages 132–134 for details

Goal 2021
•   I nvest in Nordic storytelling with a global 

appeal. When doing so we create 
job opportunities in the local creative 
industry.

SDG and targets

Target 2019
•   I ncrease the number of 

 premiered Viaplay originals 
(from 10 in 2018 to 21 in 2019).

8.8

Status

Strategy dimension

Value 
creation       

Better 
business        

Target 2020
•  I ncrease number of 

 premiered Viaplay  originals 
from 21 to at least 30.

•  Launch a recognition concept  
promoting new and diverse  
 talents in the creative industry.

For new talents, accessing the creative community can 

be very challenging. We want to change that by devel-
oping a recognition concept that connects talents with 
opportunities in media production, which we are planning 

to launch in 2020. Giving opportunities to new talents is 
good for NENT Group as well as the creative community, 
since we are continuously searching for unique stories 
and to reach a broader audience. 

31

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe sharePromoting an equal, diverse 
and inclusive society

Our work with equality, diversity and inclusion (EDI) starts with our people, shapes 
our stories and touches our societies. We use our platforms and our reach to 
inspire, engage and form partnerships that can raise awareness and promote 
 positive change. 

A holistic approach to EDI
At NENT Group, we take a holistic and integrated 
approach in our work with EDI. We want our stories to 
reflect a plurality of views and to appeal to diverse 
 audiences. In order to achieve this, our company needs 
to reflect our society. 

It is therefore important for us to give a voice to different 

groups and to be a safe space where people from all 
backgrounds can express themselves. In 2018, we created 
EDI working groups focusing on EDI in our workplace, and 
in our product portfolio and content value chain. The task 
of these two groups is to continuously identify our EDI chal-
lenges and enablers, and to develop an improvement plan 
and metrics. The goal for this work is to raise our aware-
ness about this topic in the organisation and make it show 
in our work, both internally and in our content.
  To reinforce this work, and to ensure we meet our 
ambitions and goals, we have appointed a Head of 
Diversity & Inclusion tasked with leading our efforts to 
make NENT Group the most equal, diverse and inclusive 
company in our industry.

Equality in front of and behind the camera
We work for greater diversity including gender balance 
in the entertainment industry. At the same time, we under-
stand that successfully telling diverse stories requires us to 
look at our whole value chain. 

To get a better insight into just how equal we are 
today, we mapped the gender balance in our creative 
value chain for scripted and non-scripted content in our 
Nordic markets for 2018 and 2019. The mapping covered 
five key positions in each production: director, writer, 
 producer, cinematographer and lead actress/actor. 
The results show that we have improved our gender bal-
ance for these groups from 46% women in 2018 to 61% 
women in 2019. The main reason for this is an increased 
percentage of mainly female producers and actresses in 
our scripted content. An example is the comedy-drama 
‘Love Me’, starring and written and directed by Josephine 
Bornebusch.

However, we see room for further improvement, 
 especially when it comes to female directors, cinema-
tographers and writers. We will therefore focus our 

In brief  

See pages 132–134 for details

Goal 2021
•  I ncrease diversity and inclusion off  

and on screen. 

•  Improve gender balance in our content 

value chain and organisation. 

•  Raise awareness of diabetes through   

partnerships. 

SDG and targets

3.4

   5.1, 5.5  

10.2, 10.3   

17.16   

Target 2019

Status

Strategy dimension

•  Identify EDI challenges and      
enablers (internally and in 
content value chain) and 
develop improvement plan.

•  Map gender balance in 

 content value chain.

Value 
creation       

Better 
business        

Target 2020
•  I nclude unconscious bias in values training.
•   Increase percentage of women in key 
positions in the creative value chain. 

•  Establish Diabetes 
Foundation with at 
least 4 partners.

32

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share 
efforts on scripted productions while continuing to work 
on attracting and investing in diverse talents. Our goal for 
2021 and onwards is 50/50 gender balance in our scripted 
productions (baseline: 44% women in 2019). A key activity 
in this area will be to rollout a recognition concept that 
aims to help new talents enter the creative industry. We 
will also include unconscious bias in the roll out of our 
 values training. 

In our productions, we are taking the lead in creating 
a safer and fairer work environment free from any kind 
of discrimination and sexual harassment. For example, 
we screen people in key positions in each production to 
make sure they share our values. We provide information 
about our whistleblower service to all productions (both 
at start-up meetings and during set visits) to ensure every-
one knows what to do and who to contact in the event 
of any violations. Creating a safer work environment is 
an industrywide challenge as many of our creative talents 
work across the industry.  

Our annual employee engagement survey includes 
questions relating to discrimination, and we follow up the 
results of the survey throughout the year and take appro-
priate measures where required. There have been no 
reported discrimination incidents in 2019.  

NENT Group has been involved in the #metoo discus-
sions and we helped initiate an ongoing industry-wide 
working group with our peers to create a positive path 
forward. In 2019, we hosted an industry discussion and 
engaged in forums such as ‘Pulse Check’ and ‘Tystnad 
 tagning’ that aim to address issues relating to working 
environment, diversity and gender in productions. 

The Ambassador

We tell diverse and unique stories
We want our stories to be both unique and to reflect 
 society. This means we need to challenge stereotypical 
ways of depicting people and societies, and to adapt 
our scripts when needed (for example turning the action 
man into an action woman). That also means we invest 
in storytelling that raises societal issues. For example, our 
original series ‘Honour’, which is created by and stars some 
of Sweden’s leading female creative talents, explores 
urgent contemporary themes such as injustice and in -
equality, created by and starring a stellar line-up of 
top female talent. We also believe in the importance 

of investment in women’s sports, including women’s hand-
ball, top-division football from England, Germany and 
France, LGPA golf and WTA tennis. Diverse content creates 
value for society and gives us an opportunity to engage 
and reach a wider audience.

Positive change through partnerships
In addition to our platforms, we aim to raise awareness 
and create positive change in society through partner-
ships. We are particularly focused on helping to create 
a more equal, diverse and inclusive society. Examples of 
our partnerships include: 

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareBEAT Diabetes
In the Nordic region, diabetes currently impacts over 1.5 
million people, according to the International Diabetes 
Federation. The region is also home to the highest amount 
of people with Type 1 diabetes in the world per capita. In 
response, NENT Group has organised a Diabetes Gala on 
World Diabetes Day every year since 2017, in collaboration 
with the Swedish Diabetes Association. During this time, the 
event has raised over SEK 20 million for research into type 
I and II diabetes, and set a new record in 2019 by raising 
over SEK 8 million. In 2020, we will step up our engagement 
by initiating the pan-Nordic BEAT Diabetes Foundation, an 
independent entity in which we will invest SEK 2.5 million 
every year to raise awareness and drive positive change 

within three areas: health tech, healthy lifestyles, and in -
clusion and wellbeing. We believe joining the fight against 
diabetes also contributes to a more inclusive society.

Women in Tech
In Sweden, we are a founding partner of Women in Tech, 
an annual event that aims to promote equality and to 
inspire talented women to pursue careers in technology. 
In 2019, the event took place for the sixth consecutive year 
on International Women's Day, 8 March, and we hosted a 
seminar in which some of our leading female tech talents 
shared their experiences from product development. For 
the second year in a row, we also streamed the event free 
on Viafree in order that more people could take part. 

Women in Tech

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Hello World
We believe in cultivating interest in technology amongst 
both boys and girls at an early age. As a result, we part-
ner with Hello World to sponsor talented kids in learning 
digital skills. 

Locker Room Talk
The sports world is not always equal, diverse or inclusive. 
This is why our studio programmes raised awareness of 
homophobic issues in Danish Superliga football, and why 
we sponsor and collaborate with Locker Room Talk, an 
organisation that aims to educate boys in fairness and 
equality. During the year, we have used our platforms 
and programmes, such as our NHL ice hockey studio, to 
discuss these issues.

Reach for Change and additional partnerships
In 2019, we teamed up with Reach for Change to help 
social entrepreneurs develop solutions that help children 
lead healthy lives. We have also been engaged with 
Gener ation PEP, which aims to inspire children to be more 
active. In Norway, we supported #SheGotThis in a quest 
to achieve a more gender equal society. Splay One 
Norway hosted an auction with the Red Cross to highlight 
the problem of loneliness amongst youth, raising over 
EUR 4,000 for the cause and reaching over 20,000 unique 
viewers. 
   We have also donated airtime to organisations with an 
important cause, giving them the possibility to reach a 
larger audience with their important messages. In total in 
2019, we have donated airtime in the value of over SEK 45 
million to e.g. Red Cross, UNICEF, SOS Children's villages 
UNHCR and Reach for Change.

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareNurturing our culture

We believe equal opportunities and inclusion for our people will fuel our success. 
Our values build the foundation of our culture and help creating an open and 
 engaging workplace that aims to inspire employees, audiences, and creates 
 long-term business value.

The best version of ourselves
We want everybody at NENT Group to be the best ver-
sion of themselves. This is the only way we can continue 
to attract the best talents and deliver the best results in 
everything we do. Our culture is, in short, the key to our 
sustainability and success.

We operate in a dynamic industry and in 2019 the pace 

of change for our people was particularly high. During 
the year, we completed our split from Modern Times 
Group and moved from a country-based to a functional 
operating model. As a result, our most recent annual 
Engagement Survey, carried out in December 2019 with 
a response rate of 81%, shows a slight decline in both the 
Engagement Index (from 77% to 76%) and the Team 
 Efficiency Index (from 78% to 77%). Nevertheless, these 
are still high numbers. Our new psychosocial Working 
Environ ment Index (76%; global benchmark 73%) was also 
positive. Overall, we have both room for improvement 
and a solid foundation on which to build.

Integrating our values – creating our culture
We believe self-leadership is vital for professional and 
personal growth. When we are empowered to act, col-
laborate and trust in each other's strengths, our teams 
become even greater than the sum of their parts. In 2019, 
our people came together to create four shared values 
for NENT Group. We call it 'the BEAT': Bravery, Equality, 
Appreciation and Trust. We also rolled out values training 
across the company. The high scores in the BEAT Index in 
this year’s Engagement Survey show we are on the right 
track with high scores on questions like “do you feel you 
can be yourself at work” and “do you give positive feed-
back in your team” (see more info on page 25).
   In 2020, we will work even harder to build an inclusive 
and positive culture. We will launch a new Employer Value 
Proposition (EVP) while continuing to integrate our values 
into our daily activities. For example, we will review our 
talent acquisition and succession planning processes from 
an equality perspective. We have also recently recruited 
NENT Group’s first-ever Head of Diversity and Inclusion.

In brief  

See pages 132–134 for details

Goal 2021
•  Ensure all managers have tools and 
knowledge to work for trust and 
 inclusiveness in their teams.

•  Raise employee rating of health, safety 
and wellbeing at the workplace from 
76% in 2019 to 78% in 2021 in the Engage-
ment Survey.

SDG and targets

5.5

8.8

10.3

Target 2019

Status

Strategy dimension

•  Develop culture and values 
training for all employees.

•  Raise awareness of travel and 

workplace security.

Target 2020
•  Provide values training for at 
least 80% of all employees.
•   Review talent acquisition and 
succession planning processes 
from an equality perspective.

Value 
creation       

Better 
business        

•  Identify challenges and ena-

blers for a healthier and safer 
workplace.

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Developing our people
Every year, we conduct training for direct and indirect 
managers, and each function carries out additional 
 training for their people. We also operate the one-year 
Challenger program to reward and acknowledge top 
talents across the organisation. In 2019, 76% of our people 
received a performance and career development review.  
In 2020 we will keep focusing on the implementation of 
our values building an inclusive and engaging culture. 
In return we can continue delivering the best experience 
for current and future audience. 

Staying safe at work
The safety and security of NENT Group's employees and 
assets is of high importance. For this reason we have a 
Risk and Security function working closely with all other 
functions in the organisation to identify potential risks, find 
ways to mitigate them, train teams and implement pro-
cesses, systems or insurance policies that protect both the 
employees and the business. In 2019 we had 5 reported 
incidents with connection to safety and security and we 
have taken relevant measures for all of them. 

In 2020, offering healthy and safe workplaces will con-
tinue to be a top priority at NENT Group. We will focus on 
identifying and acting upon challenges and enablers in 
this area, and on raising awareness through communica-
tion and training.

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareCommitting to our conduct

We conduct business responsibly and with integrity, and we expect our suppliers 
and partners to do the same. Keeping information and data relating to our business, 
 customers and stakeholders safe is a top priority. We work hard to minimise our 
environmental footprint and we raise awareness of eco-friendly behaviour across 
the organisation. 

Our governing framework 
In 2018, NENT Group established a Code of Conduct 
(CoC) for our employees along with a Supplier CoC. 
Together with our Group policies and directives, these 
documents constitute a framework that defines how 
we do (and do not do) business and helps ensure we 
do not breach any regulations and live our values: 
Bravery, Equality, Appreciation and Trust. The frame-
work is based on accepted standards and principles, 
including those relating to human rights, and it is sub-
ject to regular reviews and follow-ups.

Implementing our framework 
NENT Group operates in a fast-moving industry and 
we have also carried out a major reorganisation in 
2019. In this context, it is even more important to ensure 
that our governing framework is implemented and 
sustained in every part of the organisation. We have 
evaluated the implementation of the CoC throughout 
the year and have found that 100% of new employees 
have signed the Code. 

   Every other year, our employees must complete 
e-learnings covering our CoC (including human rights, 
anti-bribery & corruption, asset/data protection, and 
competition). These e-learnings were rolled out in 2018 
and will be rolled out again in 2020. From 2018 to the end 
of 2019, 88% of the employees had done the e-learning.
During 2019, we conducted compliance workshops, which 
inter alia included competition and AB&C, for all leader-
ship teams. We are planning to launch risk and compli-
ance awareness workshops for our new management 
teams in 2020 and relevant parts of our sales staff will 
receive targeted ethical sales training.
   It is important that our suppliers and business partners 
conduct business responsibly. We have established routines 
designed to track that our major suppliers support our 
Supplier CoC. We are in the process of reviewing the 
im plementation of our Supplier CoC and improving our 
processes in this area. In 2020, we will identify our high-
risk suppliers and conduct a detailed follow-up that 
aims to make sure their businesses are aligned with 
our  Supplier CoC. 

In brief  

See pages 132–134 for details

Goal 2021
•  Raise awareness of our Code of Conduct 
(CoC) and values (including data privacy).
•  Address and engage with all identified 

high-risk suppliers to ensure committment 
to our ethical standards.
•  Reduce total CO2 emissions from business 
travel, facilities and energy use by 10% 
(base year 2019).

SDG and targets

13.3

16.5

Target 2019

Status

Strategy dimension

•  Evaluate CoC rollout 

 programme.

•  I mprove data protection 

 management.

•  Set launch plan for green 
awareness week and  
green initiatives.

Target 2020
•   Increase employee 
 awareness of CoC. 

•  Raise supplier awareness 

of Supplier CoC.

Value 
creation       

Better 
business        

•  Reduce total CO2 emissions 
from business travel, facilities 
and energy use by 5%  
(base year 2019).

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share  
  
In 2019, NENT had zero incidents of corruption. One 
whistle blower-related matter was reported where an 
in-depth investigation was initiated. The matter related 
to a potential conflict of interest and was resolved during 
the year. We encourage our employees to report any 
concerns and we aim to raise awareness of our whistle-
blower  process in 2020. 

Protecting our data and content
As part of NENT Group’s new organisational model, 
we have reviewed and updated our Data Protection 
Manage ment network in order to be better equipped to 
assess and handle data privacy matters. NENT Group’s 
Data Protection Officer is now supported by a network 
of full-time dedicated Data Protection Managers across 
the organisation. In 2019, we reviewed and improved 
our Data Protection & Security Management system, 
which inter alia contains information about the personal 
data we process within the organisation. 
   Protecting our content from piracy activities is a priority 
for us. Our work managing this risk is structured within our 
Information Security department, but also closely tied to 
our legal, technical and operational entities. We continu-
ously review this risk and take appropriate measures. 
We also cooperate with specialised external organisa-
tions (such as APAA and NCP).

38

The Ten Principles of the  
UN Global Compact 

UN’s Guiding Principles for Business 
and Human Rights

The ILO’s  
Core Conventions

The OECD Guidelines for 
 Multi national Enterprises

The Universal Declaration  
of Human Rights

Laws and  
regulations

Code of  
Conduct

Supplier Code 
of  Conduct

FOLLOW UP

POLICIES

•  Anti Bribery 

and  Corruption 

•  Sustainability 

•  Data Protection 
•  People 
•  Risk & Security 

•  Communication
•  Competition
•  Others

DIRECTIVES – Complement to CoC and Policies

•  Equality and 

Diversity 

•  Global Tax
•  RIsk manage-

•  Whistleblower
•  Others

•  IT

ment

Internal Audit
Internal audit following up that the business is conducted 
in a way that aligns with the governing framework. 

Review of policies
Policies are adopted by the Board of Directors and 
revised annually. Directives are adopted and revised 
by CEO and CFO. 

Whistleblowing
NENT Group encourages employees to raise concerns 
at the earliest possible stage, and through the usual 
reporting lines as appropriate. There is also a possibility 
to report anonymously through our Speak up line 
 channels without the risk of retaliation.

NENT Group’s Governing Framework 

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareSmall efforts make a difference 
We want our facilities to be sustainable as well as fun 
places to work. In Sweden, our main office is a green build-
ing, and both the coffee and cleaning products used are 
green certified. In Denmark, we use CO2 neutral electricity 
and purchase about 80% fruit and vegetables compared 
with below 20% meat, all having our CO2 footprint in mind. 
In Norway, we use two electric bicycles for travel to meet-
ings, while one of our Norwegian NENT  Studios offices uses 
renewable hydropower. The NENT Studios office in Stock-
holm also uses renewable energy. In Finland, the share of 
biogas in our heating supply increased during 2019, while 
in the UK, we use solar panels, and our electronic equip-
ment has a sleep mode, similar to our main Swedish office 
where our lighting  system has sleeping mode. 

Our efforts also cover office waste recycling in Sweden, 
Norway, Denmark and the UK, and we work on replacing 
all paper cups and plastic cutlery with wooden, metal 
and porcelain alternatives, which has already been done 
in the UK, Denmark and one of our NENT Studios offices in 
Norway. 

off a Green Awareness Week in 2020 throughout all 
 markets, with the intention of informing, engaging and 
inspiring our teams to contribute proactively to making 
NENT Group a greener business. We also started an 
Energy Consumption Network focused on reducing CO2 
emissions generated by energy consumption in our facili-
ties. When it comes to business travel, we implemented 
green travel tips on our intranet that aim to nudge  people 
into choosing eco-friendlier travel alternatives, such as 
taking the train instead of flying to destinations in the 
Nordic region. Our travel booking system also recom-
mends greener hotels.

We manage our environmental impact 
We measure our carbon footprint from travel, energy 
consumption and office materials by applying the 
 industry-standard Greenhouse Gas Protocol. In 2019, our 
climate impact totalled 7,484 tonnes of CO2e equivalent. 
About 74% of these emissions came from business travel, 
with air travel representing 63% of our total emissions. 
Almost all remaining emissions came from energy con-
sumption in our facilities (20%). 
  We monitor our carbon footprint for 100% of our oper-
ations. Our Group Sustain ability Policy covers environ-
mental issues and sets out our preventative approach to 
managing our carbon footprint. Because business travel 
is our biggest emission factor, in 2019 we updated our 
draft Group Travel Directive to include more sustainable 
travel practices, such as train travel for shorter distances, 
increased use of video conferencing, and booking direct 
flights for long-haul destinations.

Thinking and acting greener
Our environmental efforts are focused on two areas: 
changing behaviours by raising awareness, and taking 
action to reduce CO2 emissions from business travel 
and energy consumption. We apply the precautionary 
principle when assessing the environmental and health 
impact of our operations. 
  During 2019, we initiated a Green Working Group with 
representatives from across the organisation. The aim 
is to raise environmental awareness and inspire our 
employees to embrace greener behaviour. We are kicking 

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareProducing quality content 

We follow responsible sourcing, production and advertising practices, and comply 
with Ofcom's regulations protecting minors and minorities. We are working to 
bring down barriers through subtitling and  dubbing so our content is more easily 
accessible.

A proactive approach to broadcast compliance
Most of NENT Group’s broadcast licenses are held in the 
UK, where the regulator Ofcom sets out clear rules on 
programme content, sponsorship, product placement, 
fairness and privacy through its Broadcasting Code. 
Viewers can file a complaint relating to our linear chan-
nels or streaming services (including advertising) at any 
time, either to the regulator or via our websites. We 
record details of every complaint received, and the scope 
of complaints covers both original, acquired, and adver-
tising content.

In the event of a complaint, Ofcom will request a copy 
of the content and will assess both the specific subject of 
the complaint and the programme as a whole. For exam-
ple, if a viewer complains about violent content in a pro-
gramme, the regulator will also check sponsorships and 
product placement in the same programme. This ensures 
effective monitoring and means we assess all complaints 
and treat them equally. 

We also make our own assessment of the content to 
ensure our pre-broadcast compliance procedures have 
been followed and are fit for purpose. 

We require all advertising shown on our channels and 
services to follow Ofcom’s rules, and all commercial con-
tent is approved by our Content Compliance Team prior 
to broadcast. If necessary, we adjust the content. Our 
team regularly reviews Ofcom’s bulletins detailing ‘in 
breach’ material on other services, along with the regula-
tor’s guidance on how broadcasting rules should be inter-
preted. We also work to ensure continued adherence to 
regulations through annual training for all relevant inter-
nal and external staff. In 2019, we received 7 programme 
content complaints, 5 of which were not upheld, and 2 still 
pending at the year end. 

Living our values
We incorporate the Ofcom Broadcasting Code in our 
agreements related to content production, and NENT 
Group’s Code of Conduct is always included in agree-
ments with production companies and forms part of the 
agenda at every start-up meeting for a new project.
All our original productions are screened before 
broadcast on our linear channels. Our Viaplay team 
 frequently consults our Content Compliance Team and 

In brief  

See pages 132–134 for details

Goal 2021
•  I mprove the family experience on 
Viaplay by offering safe & trusted 
 digital  experiences.

SDG and targets

•  Increase content accessibility beyond      

regulatory requirements.

10.2

12.6

Target 2019

Status

Strategy dimension

• Create Editorial  Guidelines.
•  Broadcast content on our 

channels with audio descrip-
tions (10%) and subtitles (70%). 

Target 2020
•  Establish kids and parents 

focus groups for all our kids 
original productions to ensure 
our content is responsible, 
educational and entertaining.

Value 
creation       

Better 
business        

•  Introduce audio descriptions 
and signed language content 
to our streaming platforms.

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share  
we are currently establishing a process to ensure all 
Viaplay originals are reviewed by the Content Compliance 
Team. Edits are all reviewed and approved multiple times 
before a final sign off at each stage of the production. 
We stand up for freedom of expression, privacy and 
editorial independence, and in 2019 we created editorial 
guidelines for all NENT Group’s content. In particular, we 
promote diversity and plurality in our content: more infor-
mation can be found on page 32.

Safe and trusted entertainment for everyone
We help our viewers make informed decisions about what 
to watch. We screen all sensitive content and apply appro-
priate scheduling restrictions to protect younger viewers. 
We provide on-screen warnings if a series or film contains 
potentially offensive, sexual or violent content. In addition, 
we do not show adult content on any of our platforms.

In 2017, our research found that parents feel safer letting 
their children use Viaplay than any other streaming service. 
Parents can set the Viaplay kids’ section as a default, con-
trol access to other content via a pin code, and create 
dedicated kids profiles that filter out unsuitable content. 
As we want both the kids and their parents to feel safe 
when consuming our content, we work with responsible 
distributors and producers to make sure we do not publish 
content that goes against our values. In addition, our Kids 
principles provide us with moral guidelines, emotional 
insights and guides our work. 

Making our content accessible
Ofcom’s regulations require us to broadcast a certain 
amount of content with audio descriptions (10%) and 

 subtitles (60%). In 2019, we exceeded these targets on all 
our free-TV channels in Sweden and Denmark, with 18% of 
content including audio descriptions and 95% including 
subtitles. We have also introduced sign language caption-
ing to TV3 in Sweden. In 2019, 3% of content on the channel 
included sign language captioning, and 29% included hard 
of hearing subtitling.

To further improve content accessibility, in 2020 we will 
introduce audio descriptions and signed language content 
onto our on-demand platforms. Also, launching Viaplay in 
Iceland in the first half of 2020 will allow our Viaplay sub-
scribers in Iceland to enjoy the benefits of the EU Portability 
Regulation.

Educating, entertaining and responsible platforms
Kids are one of our main audiences, and we want to offer 
content that both educates and entertains.

Examples in 2019 include our original kids’ series ‘Fixi in 
Playland’, which  mixes animation with virtual reality and 
encourages kids to take an interest in technology and join 
Fixi for a physical exercise. Fixi is an animated squirrel with 
a robotic arm; so besides promoting an active lifestyle 
and tech knowledge learning, she also visually encourages 
viewers to embrace the way they are. Our third season of 
‘The Great Escape’ which won Sweden’s Kristallen Awards 
for Children’s Programme of 2017, aims to inspire kids to 
learn more about maths and chemistry. Moving forward, 
this series will also focus on climate change and saving the 
oceans. Another of our kids’ originals, Peppy Pals, com-
bines engaging entertainment with focus on developing 
emotional and social intelligence. In 2020, we will premiere 
‘Mia’s Magic Playground’, an animated series based on the 

Mia’s magic 
playground

popular online concept ‘Little Baby Bum’, in which the lead 
characters explore an imaginary land that contains lessons 
about life for the real world. 

To ensure we tell understandable and relevant stories, 

we include kids in the creation of our content. In turn, 
this process helps kids to analyse, evaluate and critically 
consume our content. ‘Fixi in Playland’ was developed 
together with a school class of 8 year-olds, and we have 
a focus panel that includes 60 kids aged up to 12 years to 
help us assess our kids’ content and product initiatives. We 
also use research and surveys to make sure our content 
resonates with different age groups. 

In 2020, we will expand our annual survey that focuses 

on the streaming service requirements of kids and their 
parents. We will also establish additional focus groups for 
our kids’ original content.

GRI 103-1

GRI 103-2

GRI 103-3

M4

M6

M7

41

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareThe share

The NENT Group share

From listing on Nasdaq Stockholm on 28 March, 2019 to year end, our share 
price increased by 38%, compared to 16% for the OMX Stockholm All Share 
Index (OMXSPI) and 9% for STOXX Europe Media Index. 

Share price development 28 March – 31 December 2019

SEK

350

300

250

200

150

42

GRI 102-5

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

NENT B

OMX Stockholm All Share Index

STOXX Europe Media Index

Share price performance and total return
NENT Group’s shares were listed on Nasdaq Stockholm’s 
Large Cap list under the symbols ‘NENT A’ and ‘NENT B’ on 
28 March 2019. The share price at the end of the first day 
of trading was SEK 219.4 for the B share. The price of NENT 
Group’s B share increased by 38% from the listing and 
ended the year at SEK 302.8, corresponding to a market 
capitalisation of SEK 20.4 billion. The parent company 
paid an ordinary dividend of SEK 6.50 per share to share-
holders in 2019, resulting in a total shareholder return of 
41% since listing. The corresponding performance for the 
OMX Stockholm Return Index (OMXGI) was 20% for the 
same period. 

Dividend and dividend policy
The Board of Directors is not proposing the payment of a 
cash dividend for 2019. This is due to the uncertainty 
caused by the spread of the Coronavirus, and its impact 
on the operating performance and financial position of 
the Company.

 NENT Group's dividend policy to distribute an annual 
cash dividend of between 30% and 50% of adjusted net 
profit remains unchanged for future years.

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareShares and share capital 
The Group’s share capital amounted to SEK 135m at the 
end of the year. 

The total number of issued shares at the end of 2019 

was 67,342,244, comprising 545,662 Class A shares 
and 66,796,582 Class B shares. The quota value is SEK 
2.00 per share.

Class A 
shares

Class B 
shares

Total

Issued shares as of 
31 December 2019

545,662

66,796,582

67,342,244

Voting rights
Each Class A share is entitled to 10 voting rights. Each Class 
B share is entitled to one voting right. 

Ownership structure
The total number of shareholders according to the 
share register held by Euroclear Sweden AB (Swedish 
Securities Centre) was 60,270 at the end of 2019. The 
shares held by the 10 largest shareholders corresponded 
to approximately 47% of the share capital and 45% of 
the voting rights. Swedish institutions and mutual funds 
owned approximately 30% of the share capital, inter-
national investors owned approximately 50% and 
 Swedish  private investors owned approximately 11%. 
Other/ anonymous ownership was 9%.

The share

Share information

Marketplace

Ticker

ISIN code (A share)

ISIN code (B share)

Market cap as of 31 December 2019

Share price as of 31 December 2019

Share price development 

28 March–31 December 2019

Highest closing price during the year

Lowest closing price during the year

Nasdaq  Stockholm,  Large Cap segment

NENT A, NENT B

SE0012324226

SE0012116390

20.4 SEK bn

303 SEK

38%

308 SEK

214 SEK

Analysts covering NENT Group

Company

Carnegie

Citi

DNB

Handelsbanken

Kepler Cheuvreux

Morgan Stanley

Nordea

SEB

Name

E-mail

Mikael Laséen

mikael.laseen@carnegie.se

Thomas Singlehurst

thomas.singlehurst@citi.com

Martin Arnell

Fredrik Olsson

Stefan Billing

Omar Sheikh

martin.arnell@dnb.se

frol16@handelsbanken.se

sbilling@keplercheuvreux.com

omar.sheikh@morganstanley.com

Erik Lindholm-Röjestål

erik.lindholm-rojestal@nordea.com

Johanna Ahlqvist

johanna.ahlqvist@seb.se

43

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareThe share

Share buy-backs 
The 2019 Annual General Meeting resolved to authorise 
the Board to (i) issue at most 500,000 own Class C shares 
and (ii) to resolve to repurchase own Class C shares. Class 
C shares held by the company should be convertible to 
B-shares, when so decided by the Board, in order to carry 
out the resolutions regarding the delivery of shares to 
participants in the LTIP 2019. The Board resolved to issue 
and repurchase 500,000 class C shares after the report-
ing period. There were no Class C shares issued in 2019. 

Share related long-term incentive plans
If all share awards granted to senior executives and key 
employees as of 31 December 2019 were exercised and 
all shares awarded, the outstanding shares of the Com-
pany would increase by 332,902 Class B shares and be 
equivalent to a dilution of 0.49% of the capital and 0.46% 
of the related voting rights as at the end of 2019. Further 
details about the programmes can be found in note 7.

Outstanding share rights granted

LTIP 2019

332,902

Reclassifications
According to the Articles of Association, owners of Class A 
shares are entitled to conversion to Class B shares. In 2019, 
no Class A shares were converted to Class B shares. More 
information can be found in the Articles of Association on 
www.nentgroup.com. 

Shareholders by geography

Name

Class A Shares

Class B Shares

Total

Capital

Shareholders as of 31 December 2019

Sweden, 42%

United States, 16%

United Kingdom, 15%

Norway, 11%

Others, 10%

Anonymous 
ownership, 6%

Norges Bank
Swedbank Robur Funds
Nordea Funds
TimesSquare Capital Management
Marathon Asset Management
Handelsbanken Funds
Lannebo Funds
Vanguard
Skandia Life
Lansdowne Partners
Other
Total outstanding shares

6,284,117
5,168,112
4,511,659
3,286,302
2,671,473
2,190,000
1,888,285
1,873,955
1,621,036
1,676,085
35,625,558
66,796,582

6,284,117
5,168,112
4,511,659
3,286,302
2,671,473
2,190,000
1,888,285
1,873,955
1,780,351
1,676,085
36,011,905
67,342,244

9.3%
7.7%
6.7%
4.9%
4.0%
3.3%
2.8%
2.8%
2.6%
2.5%
53.5%
100%

159,315

386,347
545,662

Source: Euroclear and Modular Finance. The table may reflect aggregate shareholdings of each shareholder.

Votes

8.7%
7.2%
6.2%
4.5%
3.7%
3.0%
2.6%
2.6%
4.4%
2.3%
54.7%
100%

44

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareGovernance  
report

Content

Governance and responsibility 

Internal control report 

Board of Directors 

Group Executive management 

Risks and risk management 

Auditor’s report on the corporate  
governance statement 

46

50

51

53

55

58

45

Governance and responsibility

Corporate Governance
Corporate Governance in Nordic Entertainment Group 
AB (“NENT Group”) is based on Swedish legislation, 
the Rulebook for Issuer’s on Nasdaq Stockholm and the 
 Swedish Code of Corporate Governance (the “Code”), 
see www.corporategovernanceboard.se. During 2019, 
NENT Group has been compliant with the Code and 
the Rule Book for Issuers on Nasdaq Stockholm and the 
generally accepted principles in the securities market.

Shareholders
For information about the ownership structure, share 
capital and the NENT Group share, please refer to the 
Section “The NENT Group share” on pages 42–44.

Information regularly provided to shareholders includes 

interim reports and full year reports, Annual Reports and 
press releases on significant events occurring during the 
year. All reports, press releases and other information 
can be found at www.nentgroup.com.

Annual General Meeting
The Swedish Companies Act (2005:551) (the “Swedish 
Companies Act”) and the Articles of Association deter-
mine how the notice to the Annual General Meeting and 
extraordinary general meetings shall occur, and who 
has the right to participate in and vote at the meeting. 
There are no restrictions on the number of votes each 
shareholder may cast at the general meeting. 

Class A shares entitle to ten votes, whereas Class B 
shares entitle to one vote. Distance participation and 
 voting at the general meeting is not possible. 

For information on authorisations approved by the 
Annual General Meeting for the Board to resolve on 

share buy-backs, please refer to the Section “The NENT 
Group share” on pages 42–44.

The Nomination Committee
The Nomination Committee consists of representatives of 
some of NENT Group’s largest shareholders, and its 
responsibilities include:
 • To evaluate the Board of Directors’ work and composition
 • To submit proposals to the Annual General Meeting 

regarding the election of the Board of Directors and the 
Chairman of the Board

 • To prepare proposals regarding the election of Auditors 
in cooperation with the Audit Committee (when appro-
priate)

 • To prepare proposals regarding the fees to be paid to 
the Board of Directors and to the Company’s Auditors
 • To prepare proposals for the Chairman of the Annual 

General Meeting

 • To prepare proposals for the administration and order 
of appointment of the Nomination Committee for the 
Annual General Meeting

In accordance with the resolution of the 2019 Annual 
General Meeting of NENT Group shareholders, the Chair-
man of the NENT Group Board of Directors has convened 
a Nomination Committee to prepare proposals for the 
2020 Annual General Meeting.

The Nomination Committee comprises David Chance, 

Chairman of the NENT Group Board of Directors; Erik 
 Durhan, appointed by Nordea Funds;Joachim Spetz, 
appointed by Swedbank Robur Funds; and Oskar Börjes-
son, appointed by Skandia Life. The three shareholders 
who have appointed representatives to the Nomination 

Committee hold approximately 18 percent of the total 
voting rights in NENT Group. The members of the Nomina-
tion Committee appointed Erik Durhan as Committee 
Chairman at their first meeting.

Information about how shareholders can submit propos-
als to the Nomination Committee has been published on 
https://www.nentgroup.com/about/corporate-governance/ 
nomination-committee, where the Nomination Committee’s 
motivated statement re gard ing its proposal to the Annual 
General Meeting and a brief presentation of its work will 
also be published well in advance of the Annual General 
Meeting on 19 May 2020.

In its work, the Nomination Committee applies Section 
III, 4.1 of the Swedish Corporate Governance Code as its 
diversity policy. Accordingly, the Nomination Committee 
gives particular consideration to the importance of an 
increased diversity on the Board, including gender, age 
and nationality, as well as depth of experiences, profes-
sional backgrounds and business disciplines. Further 
 information may be found in the Nomination Committee’s 
motivated statement regarding the proposal for the 
Board which was given in connection with the 2019 
Annual General Meeting.

The Board of Directors
Board members are elected at the Annual General 
Meeting for a period ending at the close of the next 
Annual General Meeting. The Articles of Association 
 contains no restrictions pertaining to the eligibility of 
Board members. According to the Articles of Association, 
the number of Board members can be no less than three 
and no more than nine members as elected at the 
Annual General Meeting.

46

GRI 102-24

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareThe Board of Directors of Nordic Entertainment Group 

AB has during the year comprised six Non-Executive 
Directors. The members of the Board of Directors were 
David Chance, Simon Duffy, Natalie Tydeman, Kristina 
Schauman, Anders Borg, and Henrik Clausen, who were 
all elected at NENT Group’s first Annual General Meeting 
in 2019. In 2019, the Board of NENT Group complied with 
the Code’s provision that the majority of members shall 
be independent in relation to the company and its 
manage ment, and that at least two of them also shall 
be independent in relation to the company’s major 
 shareholders (i.e. those with a holding exceeding 10%). 
Biographical information on each Board member is 
 provided on pages 51–52.

Responsibilities and Duties of  
the Board of  Directors
NENT Group’s Board of Directors is responsible for the 
overall strategy of the Group and for organising its admin-
istration in accordance with the Swedish Companies Act. 
The Board’s work and delegation procedures, instruc-
tions for the Chief Executive Officer, and reporting instruc-
tions are updated and approved at least annually.

A Remuneration Committee and an Audit Committee 
have been established within the Board. These committees 
are preparatory bodies of the Board and do not reduce 
the Board’s overall responsibility for the governance of 
the Company and decisions taken.

The work of the Board
During the year, the Board of Directors held fourteen 
Board meetings. Prior to each ordinary Board meeting, 
the members receive a written agenda, based on the 
Board’s established rules of procedure, and a complete 
set of documents for information and decision-making. 
Recurring items include the company’s financial results 
and position, the market situation, investments and 

 adoption of the financial statements. Reports from the 
Audit and Remuneration Committees, as well as reports 
on internal control and financing activities are also regu-
larly addressed. The Chief Executive Officer presents mat-
ters for discussion at the meetings, and the Company’s 
Chief Financial Officer and other members of manage-
ment also participate and present specific matters. The 
Group General Counsel is the Board secretary. 

The attendance of Board members at Board and com-

mittee meetings is presented in the table on page 52.

Important issues addressed during the year include stra-

tegic issues, with a particular focus on structural changes 
(such as the completion of the distribution of shares and 
the listing of Nordic Entertainment Group on Nasdaq Stock-
holm, the decision to create a joint venture between Viasat 
Consumer and Canal Digital, and the implementation of  
NENT Group’s new organisation and operating model).

Ensuring Quality in Financial Reporting
The reporting instructions approved annually by the 
Board include detailed instructions on the type of financial 
reports and similar information which are to be submitted 
to the Board. In addition to the interim reports, the year-
end and the annual report, the Board reviews and evalu-
ates comprehensive financial information regarding the 
Group as a whole and the entities within the Group.
The Board also reviews, primarily through the Audit 
Committee, the most important accounting principles 
applied by the Group in financial reporting, as well as major 
changes in these principles. The tasks of the Audit Committee 
also include reviewing reports regarding internal control 
and financial reporting processes, as well as internal audit 
reports submitted by the Group’s internal audit function. The 
Group’s external auditors report to the Board as necessary. 
The external auditor also attends the meetings of the Audit 
Committee. Minutes are taken at all meetings and are 
made available to all Board members and to the auditor.

Evaluation of the Board of Directors  
and the Chief Executive Officer
The Board complies with an annual performance review 
process to assess how well the Board, its committees and 
processes are functioning and how they might be 
improved. 

The review focus on whether the Board is adding value 

to the organisation and on enhancing its performance 
through examination of Board structure and composition, 
its operation and effectiveness, and its role in monitoring 
the execution of agreed strategies. The survey also in-
cludes an individual performance review. Answer options 
include both a quantitative ranking system as well as an 
opportunity to provide any relevant comments, particu-
larly in relation to ideas for improvement. At the Q4 Board 
Meeting the Chairman provides the full Board with a 
report of the outcome of the Board evaluation process. 
A summary is also presented by the Chairman and dis-
cussed with the Nomination Committee.

In addition, a more extensive Board evaluation will 
be undertaken either by an independent Board member 
or an external consultant at least every three years. 
NENT Group is planning to carry out an extensive board 
evaluation in the year 2020.

Remuneration Committee
During the year, the Remuneration Committee comprised 
Natalie Tydeman as Chairman, David Chance, and Henrik 
Clausen. The Remuneration Committee’s assignments 
are stipulated in Section III, 9.1 of the Code, and comprise 
issues concerning salaries, pension terms and conditions, 
incentive programs and other conditions of employment 
for the senior executives. The guidelines applied by the 
Group in 2019 are presented in note 7 for the Group. 
 Minutes are kept at the Remuneration Committee’s meet-
ings and are reported to the Board at its next meeting.

GRI 102-22

GRI 102-25

47

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsThe shareSustainability reportingAudit Committee
During the year, the Audit Committee comprised Simon 
Duffy as Chairman, Kristina Schauman and Anders Borg. 
The Audit Committee’s assignments are stipulated in 
Chapter 8, Section 49b of the Swedish Companies Act. 
The Audit Committee’s tasks include monitoring NENT 
Group financial reporting and the efficiency of NENT 
Group internal controls and internal audits, as well as 
main taining frequent contacts with the external and inter-
nal auditors. The Audit Committee’s work primarily focuses 
on the quality and accuracy of the Group’s financial 
accounting and the accompanying reporting, as well as 
the internal financial controls within NENT Group. Further-
more, the Audit Committee evaluates the auditors’ work, 
qualifications and independence. The Audit Committee 
monitors the development of relevant accounting policies 
and requirements, discusses other significant issues con-
nected with NENT Group financial reporting and reports 
its observations to the Board. Minutes are kept at the Audit 
Committee’s meetings and are reported to the Board at 
its next meeting. 

Remuneration of Board Members
The remuneration to the Board members for Board work, 
and work in the committees of the Board, is proposed by 
the Nomination Committee and approved by the Annual 
General Meeting. The Nomination Committee proposal is 
based on benchmarking of peer group company compen-
sation and company size. Information on the remuneration 
to Board members is provided in note 7. Board members 
do not participate in the Group’s incentive plans.

and was previously MTG’s external auditor since 1997. 
Joakim Thilstedt, Authorised Public Accountant, has been 
responsible for the audit on behalf of KPMG of NENT Group 
since the listing and for MTG since December 2013. Audit 
assignments have involved the examination of the Annual 
Report and financial accounting, the administration by 
the Board and the CEO, other tasks related to the duties 
of a company auditor, and consultation or other services 
that may result from observations noted during such 
examination or the implementation of such other tasks. 
All other tasks are defined as other assignments. 

The auditor reports its findings to the shareholders by 
means of the auditors’ report, which is presented to the 
Annual General Meeting. In addition, the auditors’ report 
detailed findings at each of the ordinary meetings of the 
Audit Committee and to the full Board as necessary. 

KPMG provided certain additional services in 2019. These 
services comprised work in relation to the split of MTG and 
Nordic Entertainment Group, tax compliance work, advice 
on accounting issues, and advice on processes and internal 
controls and other assignments of a similar kind and closely 
related to the auditing process. For more detailed informa-
tion concerning the auditors’ fees, see note 27.

Pre-approval of Policies and Procedures for 
Non-audit related Services
In order to ensure the auditor’s independence, the Audit 
Committee has established pre-approval policies and 
procedures for non-audit related services to be performed 
by the external auditor. The policy was approved in 
November 2019 by the Audit Committee.

External Auditors
KPMG was elected as NENT Group’s auditor for the finan-
cial year 2019 for a term-of-office ending at the end of 
the 2020 Annual General Meeting. KPMG was chosen as 
the Group’s external auditor in connection with the listing 

Executive Management
At year-end of 2019, the members of the Executive 
 Management in NENT Group included Chief Executive 
Officer Anders Jensen, Chief Financial Officer Gabriel 
Catrina and six other members. Biographical information, 

including shareholding as of 31 December 2019, on each 
member of the Group Executive Management is provided 
on pages 53–54. 

Chief Executive Officer
The CEO is responsible for the ongoing management of 
the Company in accordance with the instructions estab-
lished by the Board. 

In consultation with the Chairman of the Board, the CEO 

prepares the information and documentation required 
as a basis for the work of the Board and in order to enable 
Board members to make well-informed decisions. The CEO 
is supported by the Executive Management team. 

The Board evaluates the performance of the CEO on a 
regular basis. The Board also holds a meeting to evaluate 
the CEO’s performance, without the attendance of the 
CEO or any other member of management. The CEO 
and the Executive Management, supported by the various 
employee functions, are responsible for the adherence 
to the Group’s overall strategy, financial and business con-
trol, financing, capital structure, risk management and 
acquisitions. Among other tasks, this includes preparation 
of financial reports information to and communication 
with the stock market. NENT Group has established a 
Steering Document Framework consisting of Codes of 
Conduct, Group policies, and directives, expressing our 
values and commitment to conduct business in full compli-
ance with laws and regulations, international initiatives 
and standards. 

48

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareSustainability Governance 
NENT Group’s sustainability work is a central part of the 
company’s business and governance. It is based upon our 
purpose, values, culture and business strategy and includes 
our sustainability strategy, policy framework and initia-
tives. Reporting is conducted in accordance with the core 
level of the GRI standards, and is reviewed and approved 
by the Board of Directors. Responsibility for the overarch-
ing sustainability strategy, goals, actions and follow-up 
rests with the Head of Sustainability and the Board of 
Directors. The Board monitors the work through regular 
updates from the Head of Sustainability (at least twice 
a year), which also includes information on sustainability 
trends, risks and developments. For integrated work, 
the functions and individual entities in the group have 
operational responsibility for implementing and meeting 

relevant goals and targets. In addition, working groups 
have been established for driving improvement across 
the business and markets. Progress in the sustainability 
work is reported as an integrated part of the Annual 
and Sustainability Report 2019.

Executive remuneration
The existing guidelines for remuneration to senior execu-
tives approved at the 2019 Annual General Meeting, as 
well as information regarding the application of, and the 
deviations from, the existing guidelines and remuneration 
for the senior executives paid out during 2019, can be 
found in note 7 for the Group. Senior executives covered 
by these guidelines include the members of Group Execu-
tive Management. 

Proposal for 2020 executive  
remuneration  guidelines
The Board’s proposed guidelines for determining remuner-
ation to the CEO and other members of Group Executive 
Management (the “GEM members”) can be found in the 
Administration report on pages 64–66. 

Governance structure

Nomination  
Committee

Shareholders

Annual General  
Meeting

Board of  
Directors

Chief Executive  
Officer

Executive  
Management

External  
Auditors

Remuneration  
Committee

Audit  
Committee

Internal  
Auditors

GRI 102-18

GRI 102-20

GRI 102-26

GRI 102-27

GRI 102-31

GRI 102-32

GRI 102-35

GRI 102-36

49

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsThe shareSustainability reportingInternal control report

The processes for internal control, risk assessment, control activities, information and communication, and monitoring regarding 
the financial reporting are designed to ensure reliable overall financial reporting and external financial statements in accordance 
with International Financial Reporting Standards, applicable laws and regulations and other requirements for listed companies 
on Nasdaq Stockholm. This process involves the Board, Executive  Management and other personnel.

Control environment
The Board has specified a set of instructions and working 
processes regarding the roles and responsibilities of the 
Chief Executive Officer and the Board committees. The 
Board also has a number of established basic guidelines, 
which are important for its work on internal control activi-
ties. This includes monitoring performance against plans 
and prior years. The Audit Committee assists the Board in 
overseeing various issues such as monitoring internal audit 
and establishing accounting policies applied by the 
Group.

The responsibility for maintaining an effective control 
environment and internal control over financial reporting 
is delegated to the Chief Executive Officer. Other Execu-
tive Managers at various levels have respective responsi-
bilities. The Executive Management regularly reports to 
the Board according to established routines and in addi-
tion to the Audit Committee’s reports. Defined responsi-
bilities, instructions, guidelines, manuals and policies 
together with laws and regulations form the control 
environ ment. All employees are accountable for com-
pliance with these guidelines.

Risk assessment and control activities
The Company has prepared a model for assessing risks 
in all segments in which a number of items are identified 
and analysed. These risks are reviewed regularly by the 

Board of Directors and by the Audit Committee, and 
include both the risk of losing assets as well as irregulari-
ties and fraud. The process involves all Group companies, 
segments and business units. Overall coordination is con-
ducted centrally by the Group’s Risk Management func-
tion. In addition, a Risk Committee comprising Group top 
management representatives is tasked with providing 
a group-wide overview and a basis for decision-making 
regarding risk management. Risk management is per-
formed through an appropriate balance between pre-
ventive and risk-reducing measures. The most important 
aspects are regulation compliance, license requirements, 
legal change, information and IT security, political and 
economic risks. The respective managers are in charge 
of risk management in the Group’s companies, segments 
and business units. The responsibility encompasses the day- 
to-day work focused on operational and other relevant 
risks, and on leading risk management activities in their 
own areas of responsibility. The managers are supported 
by central Group functions.

Information and communication
Guidelines used in the Company’s financial reporting 
are updated and communicated to the employees con-
cerned on an ongoing basis. There are formal as well as 
informal information channels to the Executive Manage-
ment and to the Board of Directors for information from 

the employees identified as significant. Guidelines for 
external communication ensure that the Company 
applies the highest standards for providing accurate 
information to the capital markets.

Follow-up
The Board of Directors regularly evaluates the informa-
tion provided by the Executive Management and the 
Audit Committee. The Board receives regular updates 
of the Group’s development between the meetings. The 
Group’s financial position, strategies and investments are 
discussed at every Board meeting. The Audit Committee 
reviews the quarterly reports prior to publication. The 
Audit Committee is also responsible for following up on 
internal control activities. This work includes ensuring that 
measures are taken to deal with any inaccuracy and 
 following up suggestions for actions emerging from the 
internal and external audits.

The Company has an independent internal audit func-
tion responsible for the evaluation of risk management 
and internal control activities. This work includes scrutinis-
ing the application of established routines and guidelines. 
The internal audit function plans its work in cooperation 
with the Audit Committee and reports the result of its 
reviews to the Audit Committee. The external auditors 
report to the Audit Committee at each ordinary meeting 
of the Committee. 

50

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareBoard of Directors 

David Chance

Chairman of the Board
American and British, born 1957. Elected September 2018

David was Deputy Managing Director of the BSkyB Group between 
1993 and 1998, and has also served as a Non- Executive Director of ITV 
plc and O2 plc. David is also Chairman of Modern Times Group MTG AB, 
a Non-Executive Director of PCCW Limited (Hong Kong) and Chairman of 
its NOW TV media group. David has a BA in  Psychology, BSc in Industrial 
Relations and an MBA from the  University of North Carolina. 

•  Member of the Remuneration Committee.
•  Independent of the Company and management and  independent of major shareholders.

Direct or related person ownership: 3,565 Class B shares  

Natalie Tydeman

Non-Executive Director
British, born 1971. Elected July 2018

Natalie is a private equity investor at v t partners. She was previously a 
Senior Partner at GMT Communications Partners. Natalie helped launch 
Excite in Europe, built Discovery Communications’ European internet 
operations, was Managing Director of Fox Kids Europe’s Online & Inter-
active division and was Senior Vice President at Fremantle Media. Natalie 
is also a Non-Executive Director of Modern Times Group MTG AB and 
a Trustee of Nesta, where she chairs the Venture Investment Committee and Nesta Investment 
Manage ment. Natalie is a graduate of the University of Oxford and Harvard Business School.

•  Chairman of the Remuneration Committee.
•  Independent of the Company and management and  independent of the major shareholders.

Direct or related person ownership: 0 Class B shares  

Anders Borg

Non-Executive Director
Swedish, born 1968. Elected September 2018

Anders was Sweden’s Minister of Finance from 2006 to 2014. Anders is 
also Chairman of Sehlhall Fastigheter AB’s Board of Directors and a 
member of the Board of Directors of Stena International, Rud-Pedersen 
Group, as well as senior advisor to IPsoft, Amundi, Kinnevik, Nordic Capital 
and East Capital. Anders has served on the Boards of a number of com-
panies in the telecommunication, fintech and public administration sec-
tors. Anders has previously worked for Citigroup, ABN AMRO, SEB, Alfred Berg, Tele2 and Millicom 
and has been an active member of the World Economic Forum for many years. Anders’ educa-
tional background is in economics, economic history, political science and philosophy from the 
 universities of Stockholm and Uppsala.

Simon Duffy

Non-Executive  Director
British, born 1949. Elected July 2018

Simon has been Executive Chairman of Tradus plc and Executive 
Vice-Chairman of ntl:Telewest, having joined ntl in 2003 as CEO. Simon 
has also served as CFO of Orange SA, CEO of End2End AS, and CEO 
and Deputy Chairman of WorldOnline International BV, and has held 
 senior positions at EMI Group plc and Guinness plc. Simon has also been 
Chairman of Bwinparty digital entertainment plc and Mblox Inc and 

a Non- Executive Director of Millicom International Cellular and Avito AB. Simon is Non-Executive 
Chairman of YouView TV Ltd and Telit Communications Plc,, as well as a Non-Executive Director of 
Wizz Air Holdings Plc and Modern Times Group MTG AB. Simon holds a Masters from the University 
of Oxford and an MBA from Harvard Business School.

•  Member of the Audit Committee.
•  Independent of the Company and management and  independent of the major shareholders.

•  Chairman of the Audit Committee.
•  Independent of the Company and management and independent of the major shareholders.

Direct or related person ownership: 5,238 Class B shares  

Direct or related person ownership: 1,750 Class B shares   

GRI 102-23

51

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsThe shareSustainability reportingKristina Schauman

Non-Executive  Director
Swedish, born 1965. Elected September 2018

Kristina is a partner and owner of Calea AB and was a Board member 
of Apoteket AB from 2009–2018, including a period as acting CEO 
and CFO. Kristina previously served as CFO of Carnegie Investment Bank 
AB and OMX AB, and held finance roles at Investor AB, ABB and Stora 
Finance. Kristina is a Board member of Coor Service Management 
 Holding AB, BillerudKorsnäs AB, ÅF Pöyry AB, BEWiSynbra Group AB and 

Diaverum AB. Kristina holds a degree in Business Administration and Economics from Stockholm 
School of Economics.

Henrik Clausen

Non-Executive Director
Danish, born 1963. Elected September 2018, resigned February 2020

Henrik has been President & CEO of Bang Olufsen, EVP of Strategy 
& Digital for  Telenor Group, CEO of Malaysia listed Digi, CEO of 
 Tele nor Denmark and CEO of Cybercity. Henrik previously worked 
at Aarsø Nielsen & Partners, A.T. Kearney and Accenture. He is also 
a member of the Board of Directors of the Technical University of 
Denmark. Henrik holds a Masters in Electrical Engineering from the 
Technical University of Denmark, a degree in International Trade from Copenhagen Business 
School and an MBA from INSEAD.

•  Member of the Audit Committee.
•  Independent of the Company and management and  independent of the major shareholders.

•  Member of the Remuneration Committee.until resignation.
•  Independent of the Company and management and  independent of the major shareholders.

Direct or related person ownership: 3,000 Class B shares 

Direct or related person ownership: 1,330 Class B shares  

Board of Directors and attendance at Board and Committee meetings 2019

Board of Directors

David Chance
Simon Duffy 
Anders Borg 
Henrik Clausen 
Natalie Tydeman
Kristina Schauman

Board meeting 
 attendance1)

Audit Committee 
 attendance2)

Remuneration 
 Committee attendance3)

Independent of   
major  shareholders

Independent of company  
and its management

14/14
14/14
14/14
12/14
12/14
13/14

–
6/6
5/6
–
–
6/6

5/5
–
–
4/5
5/5
–

Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes

1)  The total number of meetings during 2019 were fourteen, of which seven were held prior to the Annual General Meeting held on 22 May 2019 and seven were held following the 2019 Annual General Meeting.

2) The total number of Audit Committee meetings  during 2019 were six, of which two were held prior to the Annual General Meeting held on 22 May 2019 and four were held following the 2019 Annual General Meeting.

3) The total number of Remuneration Committee meetings during 2019 were five, of which two were held prior to the Annual General Meeting held on 22 May 2019 and three were held following the 2019 Annual General Meeting.

All shareholdings reported as per 31 December 2019.

52

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareGroup Executive management

Anders Jensen

President & CEO
Swedish, born 1969

Anders was appointed President and CEO on 23 March 2018. He was 
previously EVP & CEO of Nordic Entertainment at MTG, having joined 
the company in 2014. His earlier roles include Senior EVP and CEO of 
the consumer division at TDC Group; CEO of  Telenor Hungary; CEO 
of Grameenphone in Bangladesh; and Chief Marketing Officer of 
 Vodafone/Telenor in  Sweden. Anders is a board member of the 
Los Angeles-based studio Picture start.

Direct or related person ownership: 31,507 Class B shares 

Filippa Wallestam

EVP & Chief Content Officer
Swedish, born 1983

Filippa was appointed EVP and Chief Content Officer on 1 October 2019. 
Prior to that, Filippa was EVP and CEO of NENT Group Sweden. Filippa 
joined MTG in June 2014 as Head of Strategy for free-TV and radio in 
Sweden, Norway and Denmark. She previously worked at Boston Con-
sulting Group in London and New York, and at Daily Mail General Trust. 
Filippa holds an MSc in Economics and Business Administration from 
Stockholm School of Economics. 

Gabriel Catrina

EVP & Chief Financial Officer and Head of Strategy & M&A
Argentinian, born 1974

Gabriel was appointed CFO on 29 May 2018, a role he combines with 
his position as EVP, Head of Strategy & M&A. He joined MTG in 2013 and 
was  previously Chief Strategy Officer. His earlier roles include Head of 
Booz & Company’s Media, Communic ations and Technology Practice 
in the Nordic region; CFO and COO of Educ.ar; and VP of  Business 
 Development, Europe & Latin America, for TCS. Gabriel has an MBA 
from Stockholm School of Economics and an MSc in Business Administra-
tion from UCC in Argentina.

Direct or related person ownership: 11,203 Class B shares  

Kaj af Kleen

EVP & Chief Technology & Product Officer
Swedish, born 1982

Kaj was appointed EVP and Chief Technology & Product Officer on 
1 October 2019. His previous positions include SVP and Group Chief 
Techno logy & Product Officer and CTO of Viaplay. Kaj joined the 
 company as a Management Trainee in 2007 and he is a board 
 member of Soundation. Kaj holds a Masters in Industrial Engineering 
from Luleå  University of Technology and an MBA from the University 
of Oxford. 

Direct or related person ownership: 3,121 Class B shares  

Direct or related person ownership: 4,009 Class B shares  

53

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsThe shareSustainability reportingKim Poder

EVP & Chief Commercial Officer
Danish, born 1968

Kim was appointed EVP and Chief Commercial Officer on 1 October 2019. 
Prior to that, Kim was EVP and Group Chief Commercial Officer and CEO 
of NENT Group Denmark. Kim joined MTG in 1999 and has held positions 
including CEO of Viasat Denmark and Finland, CEO of TV3 -Denmark and 
CEO of MTG Denmark. Kim was previously Media Director at Omnicom 
Media Direction and a Media Analyst at Gallup. He holds a Masters in 
Economics and Business Administration from Copenhagen Business School. 

Matthew Hooper

EVP & Chief Corporate Affairs Officer
British, born 1970

Matthew was appointed EVP and Chief Corporate Affairs Officer on 
1 October 2019. He was previously EVP and Group Head of Corporate 
Affairs and CEO of NENT Group UK. Before that, he served as EVP and 
Head of Corporate Communications at MTG. Prior to joining MTG in 2011, 
 Matthew was a co- founder and Managing Partner of Shared Value 
 Limited, and a Board Director of Shandwick  Consultants Limited. 
 Matthew is a Masters graduate of the University of Oxford. 

Direct or related person ownership: 12,126 Class B shares 

Direct or related person ownership: 20,467 Class B shares

Mia Suazo Eriksson

EVP & Chief Marketing Officer
Swedish, born 1977

Mia was appointed EVP and Chief Marketing Officer on 1 October 2019. 
She was previously VP of Marketing & Communications at NENT Group 
Sweden. Before joining MTG in 2015, Mia spent 14 years in New York 
where she held a range of marketing, production and creative roles 
at VIACOM and studied International Marketing at Pace University.

Direct or related person ownership: 68 Class B shares 

Sahar Kupersmidt

EVP & Chief People & Culture Officer
Swedish, born 1977

Sahar was appointed EVP and Chief People & Culture Officer on 
1  October 2019. She joined MTG in 2007 and has held several leadership 
roles including SVP and Head of Nordic DTH TV. She was a member of 
Viasat Sweden’s leadership team from 2012–2018 and MTG Sweden’s 
leadership team from 2015–2018. Sahar is the sponsor of NENT Group’s 
Challengers  talent program and in 2018 was named Female Role Model 
of the Year at Sweden’s  Telekomgala industry awards.

Direct or related person ownership: 1,078 Class B shares  

All shareholdings reported as per 31 December 2019.

Other members of Group Executive Management during 2019 From 1 October, NENT Group moved to a new operating model and the new set-up is based on specialities that operate across the Group in areas such as people, sales, 
content, marketing and technology. The Executive Management team was reduced from 15 to eight members. The following people were members of General Executive Management during 2019 but were not part of the Group 
Executive Management at the year-end: Morten Mogensen, Jakob Mejlhede Andersen, Kim Mikkelsen, Jonas Gustafsson, Mathias Norrback, Alexander Bastin, Jennie Jacobs, Susan Gustafsson, and Vegard Klubbenes Drogseth.

54

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareRisks and risk management

Competitive risks
Competition for viewers, subscribers, advertising and dis-
tribution is intense from broadcasters, cable and broad-
band networks, satellite and terrestrial platforms, online 
and mobile operators, movie studios and independent 
content producers and distributors, video gaming sites 
and other media, as well as pirated content. The Compa-
ny’s ability to compete successfully is dependent on a 
number of factors, including the ability to adapt to new 
technologies and product innovations, to achieve wide-
spread distribution, and to develop quality content and 
user communities in a sustainable manner. The Company 
currently depends on a number of third-party network 
operators for the distribution of programming, which 
represents a significant proportion of its revenues.

NENT Group is also increasingly reliant on a wide vari-
ety of technological platforms and could therefore face 
the risk of new market entrants, as well as new ways of 
distributing content. This could mean significant changes 
for the entertainment industry and could potentially 
cause disruption to established contracts and negotiation 
structures, as well as to business practices, technological 
standards for distribution of content, and ways in which 
advertising is traded and sold in the online environment. 
The increasing shift towards online viewing and platforms 
could also potentially make the Group a target for cyber- 
attacks, intrusions, disruptions or denials of service.

Economic and political risks
Substantial foreign exchange rate movements can cause 
impacts on the Group’s income statements, financial 
 position and cash flows. NENT Group hedges the main 
part of its US dollar denominated contracted outflow 

on a 16–36- month forward basis in order to reduce the 
impact of short-term currency transaction effects on 
the Group’s cost base. The Group’s equity is not hedged. 

Tax related risks
NENT Group operates through subsidiaries resident in dif-
ferent jurisdictions. The business is conducted in accord-
ance with NENT Group’s understanding or interpretation 
of applicable tax laws, tax treaties, other tax regulations 
and requirements from the tax authorities concerned. 
Amended laws, agreements and other regulations may 
affect the tax position of the Group as well as if the tax 
authorities disagree with the Group’s interpretation of 
existing tax rules.

Regulatory risks
The Group’s businesses are regulated in many different 
jurisdictions. The regimes that regulate the Group’s business 
include both European Union and national laws and regu-
lations related to broadcasting, telecommunications, com-
petition (antitrust) and taxation. Changes in such laws and 
regulations, particularly in relation to licensing requirements, 
access requirements, programming transmission and spec-
trum specifications, consumer protection, taxation or other 
aspects of the Group’s business, or those of any of its com-
petitors, could have a materially adverse effect on the 
Group’s business, financial condition or operational results. 
Current potential changes in EU law that may have 
an adverse impact on the Group’s business include the 
following:
 • During the last European Commission’s (the “Commission”) 
mandate from 2015–2019, several legislative initiatives 
were passed as part of the Commission’s  Digital Single 

Market (the “DSM”) strategy. These include the revised 
Copyright Directive 2018, the revised Audiovisual Media 
Services Directive 2018, the Online Broadcasters’ Directive 
2019 and the Geoblocking Regulation 2018. The impact 
of these initiatives on the Group’s business activities is 
 discussed in further detail below.

 • In May 2016, as part of the DSM Strategy, the Commission 
published a proposal to amend certain provisions of the 
Audiovisual Media Services Directive to reflect market, 
consumer and technological changes in the 10 years 
since the Directive was last updated. The Directive was 
finalised in May 2018 and will come into force in October 
2020. The new Directive is not likely to pose any significant 
risk on the Group’s business activities.

 • In September 2016, as part of the DSM Strategy, the 

Commission published a proposal for a Regulation on 
the exercise of copyright and related rights applicable 
to certain online transmissions of broadcasting organi-
sations. The Proposal extends certain principles of the 
1993 Satellite and Cable Directive to the online environ-
ment. The Proposal was renamed the “Online Content 
Directive” and was finalised by the EU institutions in 
 February 2019. The Directive could pose a risk to the 
Group’s business in its current form, especially provisions 
relating to joint liability for “direct injection” transmission 
which could result in higher levels of music royalties 
being paid.

 • On 14 September 2016, the Commission published its 

 proposal for a Directive on copyright in the Digital Single 
Market. This Proposal aims at modernising the copyright 
framework dating back to 2001 by allowing wider online 
availability of content across the EU, adapting exceptions 
and limitations to the digital world, and achieving a well- 

55

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsThe shareSustainability reportingfunctioning DSM. Article 17 of the Directive proposes to 
tackle the “investment or value gap” by making online 
content sharing service providers liable for copyright 
protected content uploaded illegally by its users. Once 
implemented, this Article will be positive for the Group’s 
business activities as it will strengthen the Group’s content 
protection enforcement. The new Copyright Directive 
also includes provisions that improve remuneration and 
transparency for authors and performers. These pose 
a small risk to the Group’s studio/production  business.
 • EU’s new General Data Protection Regulation entered 

into force on 25 May 2018, replacing the EU Data Protec-
tion Directive 95/46/EC. The new regulation has resulted 
in changes to how the Group deals with the personal 
data of EU citizens. NENT has implemented changes to 
its data protection policies, procedures and processes in 
order to become compliant with the regulation.

 • On 23 June 2016 the UK voted to leave the European 
Union. The UK triggered Article 50 of the Treaty on 
European Union in March 2017, with an initial deadline 
to leave the EU by 31 March 2019. The EU agreed sub-
sequent extensions to the Brexit deadline, and the UK 
left the European Union on 31 January 2020. A UK-EU 
Withdrawal Agreement was approved and ratified by 
both the UK and European Parliament prior to the UK’s 
exit, thereby guaranteeing a transition period until 
31 December 2020. During this transition period there 
is legal status quo in terms of trade between the UK 
and EU. Since the audiovisual sector will not be part of 
a future trade deal between the UK and the EU, the 
Group’s UK (Ofcom) broadcasting licences will no longer 
be valid for broadcasting the Group’s TV channels and 
VOD services into the EU after the end of the transition 

period. In December 2018, the Group’s Board approved 
the Group’s Brexit Contingency Plan, which will see the 
Group applying for broadcasting licences in Sweden 
whilst maintaining its UK operations as they currently 
are today.

 • On 3 December 2018, the Commission’s Geo-blocking 
Regulation came into force and put an end to geo-
graphically based restrictions which would undermine 
online shopping and cross-border sales in the Digital 
Single Market. The audio-visual industry was excluded 
from the scope of the Geo-blocking Regulation but is 
specifically included in the “Review Clause” (Article 9). 
The Review Clause will be triggered on March 3, 2020. 
If the audio-visual industry is included within the Geo- 
blocking Regulation, this will have a significant  negative 
impact on the Group’s streaming and content business.

Financial risk management and financial policy
NENT Group is reliant on access to financing and is there-
fore exposed to risks associated with disruptions in the 
financial markets, which could make it more difficult and/
or more expensive to obtain financing in the future. Poten-
tial events affecting this may include the adoption of new 
regulations, implementation of recently enacted laws or 
new interpretations, or the enforcement of existing laws 
and regulations applicable to financial institutions, the 
financial markets or the financial services industry, which 
could result in a reduction in the amount of available 
credit or increases in the cost of credit. The Group’s exist-
ing credit facilities are currently considered sufficient.

The Group’s financial risk management is centralised to 
the parent company to capitalise on economies of scale 
and synergy effects, as well as to minimise operational 

risks. The Group’s financial policy is subject to review and 
approval by the Board of Directors and constitutes a 
framework of guidelines and rules for financial risk man-
agement and financial activities in general. The Group’s 
financial risks are continuously evaluated and monitored 
to ensure compliance with the Group’s financial policy. 
The exposures are described in note 22.

Foreign exchange risk
Foreign exchange risk is divided into transaction exposure 
and translation exposure.

Transaction exposure
Transaction exposure is hedged mainly for unmatched 
contracted programme acquisition outflows through 
 forward exchange agreements based on a maximum 
of 36 months forward.

Translation exposure
Translation exposure arises from the conversion of the 
Group’s subsidiaries and associated companies’ earnings 
and balance sheets into the Swedish krona reporting 
 currency from other currencies. Since many of the sub-
sidiaries report in currencies other than Swedish krona, 
the Group is exposed to exchange rate fluctuations. 
Translation exposure is not hedged.

Interest rate risk
NENT Group’s sources of funding are primarily share-
holders’ equity, cash flows from operations and external 
borrowing. Interest-bearing debt exposes the Group 
to interest rate risk. 

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareFinancing and refinancing risk
External borrowing is managed centrally in accordance 
with the Group’s financial policies. Loans are primarily 
taken up by the parent company and transferred to sub-
sidiaries as internal loans or capital injections. There are 
also companies who have external loans and/or over-
draft facilities connected directly to these companies.

The refinancing risk is managed by seeking to diversify 
funding sources and maturities, and by typically initiating 
the refinancing of all loans 12 months prior to maturity. 

Credit risk
The credit risk with respect to NENT Group’s trade receiv-
ables is diversified among a large number of customers, 
both private individuals and companies. High credit rat-
ings are required for all material credit sales and solvency 
information is obtained to reduce the risk of bad debt.

Insurable risks
The parent company ensures that the Group has sufficient 
insurance cover, including business interruption, director 
and officer liabilities, and asset losses. This cover comprises 
corporate umbrella solutions to cover most territories.

Sustainability risk management
The Company’s sustainability-related risks de  scribed in this 
report are managed in accordance with NENT Group’s 
risk management framework, which is integrated in the 
Company’s operational processes. The short and long-
term sustainability goals are aligned with NENT Group’s 
sustainability work, risks and mitigating actions. Identifica-
tion of sustainability risks is performed throughout the 

year by the sustainability team in stakeholder  dialogues, 
audits and working processes. NENT Group’s sustainability 
risks are followed up in regular updates to the Board of 
Directors (at least twice a year) and monitored in the 
Governance Risks Compliance (GRC) Committee. 

Main sustainability risks include:
 • B reach of applicable data privacy protection 

 regulations 

 • Illegal access, distribution and consumption of our 

 content through piracy activities

 • Provision of safe and fair work environment

 • Application of human rights and labour standards  

in the value chain and in productions.

Read more how the Group mitigates these risks in the 
 sustainability section on pages 29–41.

People and social issues, data protection and human 
rights are covered in the sustainability strategy, and 
Group policies and directives. Read more on page 37–38 
about how NENT Group address risks in these areas, and 
implement and follow- up through the governance frame-
work, which also covers prevention of corruption.

NENT Group’s Supplier Code of Conduct outlines the 

standards the Group expects from suppliers, and the 
Group has a clear goal to address and engage with all 
identified high-risk suppliers, to ensure commitment to  
the Group’s ethical standards by 2021. 

Protecting the Group’s content from piracy activities 
is a priority, and managing this risk is structured within 
the  Information Security Department. NENT Group also 

co  operate with  specialised external organisations such 
as the Audio-visual Anti-piracy Alliance and the Nordic 
 Content Protection body. 

Environmental issues are not a principal focus of the 
 sustainability strategy; however, the Group takes action to 
minimise its negative environmental impact. Read more 
on page 39.

Covid-19
The outbreak of the Covid-19 virus in China and its subse-
quent pandemic spread to the rest of the world after the 
end of the reporting period does constitute a substantial 
risk for NENT Group’s people, operations and financial 
performance and position. Extensive measures have been 
taken to safeguard employees and to ensure the conti-
nuity of the business. The primary risks are to the health 
and wellbeing of the workforce and talents, reductions in 
advertising spending, the inability to produce program-
ming, the cancellation of events or shows to be shown on 
NENT Group’s channels or services that drive subscription 
and advertising revenues, the reduction in the value of 
NENT Group’s publicly traded securities, and the ability 
to raise finance in the capital markets. The human and 
economic effects of the very recent pandemic are not 
yet known but NENT Group is taking all possible actions to 
evaluate and mitigate the risks that are arising, and will 
announce the impacts as and when they become clear, 
as well as further actions to be taken.

GRI 102-15

GRI 102-30

GRI 102-31

GRI 102-33

57

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsThe shareSustainability reportingAuditor’s report on the  
corporate governance statement

To the general meeting of the shareholders 
in Nordic Entertainment Group AB,  
corporate identity number 559124-6847

Engagement and responsibility
It is the board of directors who is responsible for the 
 corporate governance statement for the year 2019 
on pages 45–57 and that it has been prepared in 
accordance with the Annual Accounts Act. 

The scope of the audit
Our examination has been conducted in accordance 
with FAR’s auditing standard RevU 16 The auditor’s 
examination of the corporate governance statement. 
This means that our examination of the corporate 

 governance statement is different and substantially 
less in scope than an audit conducted in accordance 
with International Standards on Auditing and generally 
accepted auditing standards in Sweden. We believe 
that the examination has provided us with sufficient 
basis for our opinions.

Opinions
A corporate governance statement has been prepared. 
Disclosures in accordance with chapter 6 section 6 the 
second paragraph points 2–6 the Annual Accounts Act 
and chapter 7 section 31 the second paragraph the 
same law are consistent with the annual accounts and 
the consolidated accounts and are in accordance with 
the Annual Accounts Act.

Stockholm 2 April 2020
KPMG AB

Joakim Thilstedt
Authorised Public Accountant and Auditor in Charge

Hök Olov Forsberg 
Authorised Public Accountant

58

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareAdministration 
report

Content

Administration report 

Business segments 

Financial statements 

Notes 

Signatures 

Audit report 

Historical overview 

Alternative performance  
measures 

60

67

69

78

118

119

123

124

Administration report

The Board of Directors and President and CEO of Nordic Entertainment Group AB 
(publ), with corporate registration number 559124-6847 and registered office in 
Stockholm Sweden, hereby submit the annual report and consolidated accounts 
for the 2019 financial year.

Operations and market
NENT Group is one of the leading entertainment provid-
ers in the Nordic region. The Group provides broadcast 
TV and streaming services in Sweden, Denmark, Norway 
and Finland, with satellite pay-TV platforms, TV channels 
and video streaming services in each country; commer-
cial free-TV channels in all countries except Finland; com-
mercial radio networks and streaming services in Sweden 
and Norway; and a bundled TV and broadband offering 
in Sweden. The majority of NENT Group’s broadcasting 
and streaming licences are held in the UK, from where it 
acquires, and makes editorial decisions regarding, a sub-
stantial proportion of the content for its services. 

NENT Group also creates, produces and distributes tele-
vision shows, commercials, feature films and branded con-
tent. The majority of the production business lies within the 
NENT Studios, where the Group produces content for 
broadcasters, streamers, distributors and advertisers. The 
majority of NENT Studios activities are in the Nordic region 
but it also operates production companies in other Euro-
pean countries and sells content to customers worldwide. 

NENT Group primarily derive revenues from subscrip-
tion fees and the sale of advertising space. Subscription 
revenues are derived by offering pay-TV packages and 
streaming services direct to consumers for a subscription 
fee, or by making these channels and services available in 
third party networks in return for a carriage fee or reve-
nue share. Advertising revenues are generated by selling 
advertising time and space on TV and radio channels as 
well as streaming services.

NENT Group changed to a new organisation and oper-
ating model from 1 October. Instead of a country operat-
ing model the Group is now focused on specialities that 
operate across the company in areas such as people, 
sales, content, marketing and technology. This led to a 
smaller and more focused Group Executive Management 
team and also resulted in staff reductions. In 2019, the 
Group’s average number of employees was 1,844 (1,724). 
As the staff reduction occurred at the end of the year, this 
did not affect the Group’s average number of employees.

An exciting year
2019 was an exciting year for NENT Group. The Group 
delivered 6% organic sales growth, both business seg-
ments grow its operating  profits and the Viaplay sub-
scriber growth, which is the single most important KPI, 
accelerated to 25 percent. In the midst of this the Group 
launched a new brand, set its new  purpose and values, 
published the listing prospectus and successfully listed its 
shares on Nasdaq Stockholm on 28 March. The listing of 
NENT Group followed the decision to split MTG (Modern 
Times Group MTG AB (publ)) into two separate companies.

Significant events after the reporting period
Significant events after the reporting period are 
described in note 30 on page 116. 

60

GRI 102-1

GRI 102-3

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareSignificant events in 2019 by quarter

Q1

 • The formation of a new UK-based 
joint venture with FilmNation Enter-
tainment was announced, which will 
develop, produce and finance pre-
mium scripted television content for 
global audiences. 

 • New distribution partnerships were 

signed with Boxer, YouSee and Stofa. 

 • Extended its exclusive content 

partner ship with NBCUniversal and 
also entered into a three-year deal 
with Metro Goldwyn Mayer. 

 • A medium term note programme 
was established, enabling NENT 
Group to issue notes up to SEK 4bn 
to the Swedish capital market. 

 • On 28 March 2019, NENT Group’s 
shares started trading on Nasdaq 
Stockholm. This followed the decision 
to split MTG into two separate 
 companies.

Q2

 • Acquired the exclusive media 

rights to a comprehensive range 
of the world’s leading winter 
sports competitions. The land-
mark five-year deal secures the 
hugely popular FIS Alpine Ski 
World Cup and FIS Cross Country 
World Cup and much more from 
2021. 

 • Invested in a minority stake in 

new US studio Picturestart, which 
will create, co-finance and pro-
duce premium scripted content 
for young adult viewers around 
the world. 

 • SEK 1.5bn was raised by issuing 
3 and 5 year senior unsecured 
bonds. 

 • Extended Nordic rights to Danish 

Superliga football to 2024.

 • Extended Swedish distribution 

agreements with Telia and Tele2.

Q3

 • Acquired exclusive rights to the 
ISU ice skating for the next four 
seasons and women’s football 
rights from England, Germany 
and France.

 • Announced the intention to 

launch Viaplay in Iceland in the 
first half of 2020.

 • Announced a new organisation 
and operating model. The new 
set-up is based on specialties 
that operate across the Group in 
areas such as people, sales, con-
tent, marketing and technology.

Q4

 • Acquired exclusive Nordic rights to 

IIHF Ice Hockey World Championship 
from 2024 to 2028. 

 • Entered into an agreement with Tel-
enor to form a 50/50 joint venture 
between Viasat Consumer (satellite 
pay-TV and broadband-TV opera-
tions) and Canal Digital (satellite 
pay-TV). The combination is expected 
to yield annual cost synergies of 
approximately SEK 650m and is sub-
ject to regulatory approvals and 
expected to be completed during 
the first half of 2020.

 • Extended Nordic distribution agree-

ments with Telenor.

 • Announced the financial effects from 
the new organisation and operating 
model, including restructuring and 
redundancy costs of SEK 190m with 
expected saving of approximately 
SEK 250m . The Group also announced 
write-downs totaling SEK 541m of 
content related assets. 

 • Extended exclusive rights to UFC, the 
world’s premier MMA organisation.

GRI 102-10

61

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareFinancial performance 2019

Net sales 
Net sales were up 7.6% to SEK 15,671m (14,568) following 
6.4% organic growth and a 1.1% FX contribution. 

Operating expenditure before items affecting 
comparability
The Group’s operating costs excluding items affecting 
comparability increased to SEK 14,126m (13,024). The 
increase was driven primarily by the ongoing investment 
in digital expansion and Viaplay. Depreciation and amor-
tisation charges increased to SEK –336m (–202), mainly 
reflected by amortisation of Right of use assets, the  
investments in radio licenses in Sweden and the Viaplay 
and Viafree platforms. Impairment charges amounted to 
SEK –7m  (–7). 

Operating income and items affecting 
 comparability
Operating income for the combined business segments 
increased by 6% to SEK 1,813m (1,706). Operating income 
before IAC amounted to SEK 1,545m (1,544). The central 
operation costs included initial advisory costs of SEK 24m 
related to the proposed Viasat Consumer / Canal Digital 
combination. Items affecting comparability amounted to 
SEK –787m (–40) and reflected SEK 190m of restructuring 
and redundancy costs as well as an write downs of SEK 
541m relating to free-TV content and other assets that 
have limited remaining value. See note 8 on page 92 for 
a comprehensive list of items affecting comparability. 

62

Net interest and other financial items 
Net interest and other financial items totalled SEK –46m 
(–52). Net interest amounted to SEK –37m (–37), of which 
SEK –18m (0) related to the interest on net lease liabilities. 
Other financial items amounted to SEK –9m (–15) and 
mainly comprised the impact of exchange rate differ-
ences on financial items.

Tax
Tax charges amounted to SEK –122m (–160), corresponding 
to an effective tax rate of 17% (11). 

Net income and earnings per share 
Net income totalled SEK 590m (1,292), with basic earnings 
per share of SEK 8.77 (19.24) and diluted earnings per share 
of SEK 8.74 (19.09). 

Financial overview
SEKm

Net sales
Organic growth
Change in reported net sales

Operating income – Business segments
Central operations
Operating income before IAC
Items affecting comparability (IAC)
Operating income

Operating margin before IAC
Operating margin

Net income
Basic earnings per share (SEK)
Net debt 

2019

15,671
6.4%
7.6%

1,813
–268
1,545
–787
758

9.9%
4.8%

590
8.77
4,139

2018

14,568
3.8%
6.4%

1,706
–162
1,544
–40
1,504

10.6%
10.3%

1,292
19.24
3,944

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareCash flow 
Cash flow from operations
Cash flow from operations before changes in working 
capital amounted to SEK 1,393m (1,496). Depreciation,  
amortisation and imparment charges totalled SEK –343m 
(–208). The Group reported a SEK –791m (–380) change in 
working capital, reflecting investments in Viaplay Originals 
and higher payments in relation to new and prolonged 
sports rights compared to last year. In addition, working 
capital increased in NENT Studios resulting from the strong 
sales growth in Q2 and Q3 with receipts typically follow-
ing production payments. Net cash flow from operations 
totalled SEK 602m (1,116).

Investing activities
Investments in business operations amounted to SEK –15m 
(–19). Capital expenditure on tangible and intangible 
assets totalled SEK –176m (–550), where last year includ-
ing the impact of the investment in the new Swedish radio 
licences. Other investing activities totalled SEK –99m (2). 
Total cash flow related to investing activities therefore 
amounted to SEK –290m (–567).

Financing activities
Cash flow from financing activities amounted to SEK  
475m (–209). New long-term borrowings amounted to 
SEK 2,300m (0) and related to a 7-year loan within the 
framework of the Group’s MTN program that was used 
to replace short-term borrowings. The change in short-
term borrowings of SEK 2,480m (0) reflected the repay-
ment of the financing from MTG. 

The net change in cash and cash equivalents amounted 

to SEK 787m (339), and the Group had cash and cash 
equivalents of SEK 1,238m (428) at the end of the period.

Net debt 
The Group’s total net debt position amounted to SEK 
4,139m (3,944) at the end of the period, and comprised 
financial net debt of SEK 3,542m (3,944) including cash 
and cash equivalents of SEK 1,238m (428) net of lease lia-
bilities and sublease receivables of SEK 598m (0). 

Parent company
Nordic Entertainment Group AB (publ.) is the Group’s par-
ent company and is responsible for Group-wide manage-
ment, administration and financing. The company was 
established during June 2018.

Nordic Entertainment Group AB reported net sales of 
SEK 43m (0) in 2019. Net interest and other financial items 
totalled SEK 48m (6). Income before tax and appropria-
tions amounted to SEK –210m (–124). Income after tax and 
appropriations amounted to SEK 312m (0). 

The parent company had cash and cash equivalents of 

SEK 974m (0) at the end of the period. At the end of the 
reporting period SEK 4,190m (N/A) of the SEK 4,390m total 
available credit facilities, including SEK 390m overdraft 
facilities, was unutilized.  

Share and share capital 
At year end, NENT Group’s share capital totalled SEK 135 
million (50 thousand). The total numbers of issued NENT 
Group shares were 67,342,244 shares, whereof 545,662 
class A shares and 66,796,582 class B shares. For more 
information, see section “The share” on page 42–44 and 
note 18 Shareholders’ equity.

Dividend and proposed appropriation of earnings 
The following funds are available for disposal by the 
Annual General Meeting:

SEK

Profit brought forward 
Net income for the year 2019
Total

2019

1,447,712,000
311,548,568
1,759,260,568

The Board of Directors does not propose the previously 
indicated cash dividend of SEK 7.00 per share for 2019 to 
the upcoming 2020 Annual General Meeting of share-
holders. The Bord of Directors proposes that the un-ap-
propriated earnings be allocated as follows: 

SEK

Carried forward 
Total

2019

1,759,260,568
1,759,260,568

63

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareCorporate governance report and  
sustainability report 
In accordance with the Swedish Annual Accounts Act 
Ch. 6 § 8 and 11, NENT Group has chosen to prepare the 
statutory corporate governance report and sustainability 
report separately from the legal annual report. The cor-
porate governance report is provided on page 45–57, 
and the sustainability report (including statutory sustaina-
bility report) is provided on page 28–41, 49, 57, 126–150.

Outlook
NENT Group’s mission is to offer its customers the best and 
broadest storytelling entertainment experiences that are 
relevant, engaging, simple to use, broadly available, and 
great value for money. 

NENT Group does not provide formal financial perfor-

mance targets or guidance. NENT Group’s objective is 
to deliver sustainable profitable growth in the form of 
organic sales growth and growth in operating income 
before items affecting comparability. This is being 
 challenged in 2020 by the impact of the spread of the 
Corona virus on NENT Group’s operations and market 
positions. 

NENT Group also intends to maintain its balance sheet 

leverage ratio of no more than 2.5x net debt to trailing 
twelve month adjusted EBITDA. NENT Group’s leverage 
may exceed these levels temporarily from time to time.

NENT Group’s dividend policy is to distribute an annual 

cash dividend of between 30% and 50% of adjusted 
net income but, due to the effects of the spread of the 
Corona virus, the Board will not propose the payment  
of a dividend in 2020 for 2019.

Significant risks and uncertainties  
How risks are managed is of great significance for the 
NENT Group’s success. The risks that could have the great-
est impact on the Group are the various competitive risks 
including the Company’s ability to adapt to new technol-
ogies and product innovations, to achieve widespread 
distribution, and to develop quality content and user 
communities in a sustainable manner. 

Other risks with a medium-high potential impact are 
economic and political risks, and regulatory risks. NENT 
Group’s strategic and operational risks are described  
in more detail in section “Risk and risk management” on 
pages 55–57, together with the risk management process. 
The risks related to the Covid-19 virus for the Group are 
also described in this section. NENT Group’s financial risks 
are described in note 22 Financial risk and financial risk 
management.

Remuneration
Principles for remuneration, fees and other remuneration 
paid to the Board of Directors, the President and CEO, 
and other members of Group Executive Management as 
well as other statistics and the guidelines regarding remu-
neration and benefits to Group Executive Management 
as approved by the Annual General Meeting are speci-
fied in note 7.

NENT Remuneration Guidelines 2020 
The Remuneration Guidelines (“the guidelines”) will apply 
to the President & CEO and members of the Group Execu-
tive Management (“GEM”), currently comprising of seven 
members. The guidelines are forward-looking, i.e. they are 
applicable to remuneration agreed and amendments to 
remuneration already agreed, after the adoption of the 

guidelines by the 2020 Annual General Meeting. The 
intention of the Board of Directors (“the Board”) and its 
Remuneration Committee (“the Committee”) is that the 
guidelines will remain in place for four years from the date 
of approval. These guidelines do not apply to any remu-
neration decided or approved by the general meeting, 
for example share-related long-term incentive plans.

Our approach to remuneration
NENT’s remuneration policy is designed to i) drive and 
reward sustainable company and individual performance, 
ii) be market competitive to attract and retain best-in-class 
talent, and iii) to incentivise the creation of long-term share-
holder value in a rapidly changing industry. Specifically, our 
strategic priorities and our vision are reflected in the design 
of executive remuneration as set out below:

 • Deliver profitable growth: A substantial proportion of 

remuneration is variable and linked to our key drivers of 
performance. Performance measures in our short- and 
long-term incentive plans are carefully selected to pro-
mote growth through stretching and relevant incentive 
targets. 

 • Create long-term shareholder value: Incentive plans are 
designed to reward sustainable company performance 
and value creation. Resulting outcomes are intended  
to reflect shareholder experience and contribute to 
increased alignment as executives are required to build 
and maintain a significant shareholding in NENT.

 • Be the leading Nordic streaming service provider and 

content producer with a global appeal: A remuneration 
structure and mix that provides agility to quickly adapt 
to business needs in a fast-moving industry and highly 
competitive talent market.

64

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareRemuneration guidelines by element 
Total remuneration shall be on market terms and may 
include base salary, pension, benefits and perfor-
mance-linked elements in the form of short-term (‘STI’) 

and long-term incentive (‘LTI’) plans. The long-term incen-
tive plans are approved by the general meeting and, 
while not goverened by these guidelines, are included 
in summary form for completeness. The table below 

provides more detail on the individual elements, their 
 purpose and their link to the buisness strategy.

Elements

Purpose and link to strategy

Description and operation

Base salary

To recruit, reward and retain executives

Base salary shall be fair and competitive reflecting the individual executive’s responsibilities, skills and performance. 

Pension

To provide local market competitive  pension 

Benefits and 
allowances

To provide local market competitive  benefits 
and support recruitment and retention

Annual 
 short-term 
incentive  
(STI) plan

To incentivise and reward the achievement 
of annual financial and, when appropriate, 
non-financial performance measures clearly 
linked to the strategic priorities and sustainable 
development of the Group and the executives’ 
area of responsibility

Pension arrangements, including health insurance, shall be competitive and appropriate in context of the market practice in the 
applicable country of executives’ employment or residence and total remuneration. The pension arrangements shall be provided in 
the form of a defined contribution or as a cash allowance and shall amount to not more than 30 per cent of the fixed base salary. 
Pension arrangements may evolve year-on-year. Variable cash remuneration shall not qualify for pension benefits.

Benefits shall be competitive and appropriate in context of the market practice in the applicable country of executives’ employ-
ment or residence and total remuneration. Benefits may include but are not limited to car allowance, travel allowance, tax support, 
life insurance and medical insurance. Premiums and other costs of such benefits shall constitute a limited proportion of total remu-
neration. Additional benefits may be provided in specific individual situations including changes in individual circumstances such as 
health status and changes in roles such as relocation, if considered appropriate. Any resolution on such remuneration shall be made 
by the Board based on a proposal from the Committee.

The maximum payment under the STI shall not excced 150% of base salary. The satisfaction of criteria for awarding STI shall be 
measured over a period of one year. 

The Board approves the corporate performance measures, targets and relative weightings at the start of each year, on recom-
mendation by the Committee. The Board ensures that there is strong alignment with the business strategy and that the targets are 
clear and sufficiently stretching. STI’s will also take into account the individual executives’ performance against pre-determined and 
measurable objectives within their area of responsibility defined to promote the Group’s sustainable development in the short- and 
long-term. Such objectives are agreed with the President & CEO (or, in the case of the President & CEO, the Chairman of the Board) 
and may be functional, operational, strategic and non-financial and include, inter alia, objectives relating to environmental, social 
and governance issues.

Payment  under this plan is made after year-end following the Committee’s and Board’s determination of achievement against 

the annual corporate targets and the achievement of annual individual objectives for the President & CEO. The President & CEO 
determines the achievement of annual individual objectives for other executives.

The terms for the STI shall be structured so that the Board has the possibility to; (i) limit or refrain from paying variable remunera-
tion, if such payment is considered unreasonable and incompatible with the company’s responsibility in general to the shareholders, 
employees and other stakeholders, (ii) to adjust payments before they are made (‘malus’) if special circumstances exist that warrant 
this, such as financial misstatement (iii) to claw back payments that have already been made on incorrect grounds and (iv) to adjust 
the targets retroactively for extraordinary circumstances.

65

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareElements

Purpose and link to strategy

Description and operation

Long-term 
incentive (LTI)

The LTI shall be linked to certain pre-deter-
mined financial and/or share or share-price 
related performance criteria and shall ensure 
a long-term commitment to the development 
of NENT and align the senior executives’ 
 in centives with the interest of shareholders.

Extraordinary 
arrangements

To aid recruitment or retention required to 
ensure successful implementation of the 
 company’s strategy and safeguarding its 
 long-term interests.

The LTI is generally delivered in shares, resolved upon separately by  
the general meeting and therefore excluded from these  guidelines.

By way of exception, additional one-off arrangements can be made on a case by case basis, when deemed necessary, subject to 
Board approval on recommendation from the Committee. Each such arrangement shall be capped at two (2) times the individual’s 
annual base salary.

Share 
 Ownership 
Requirement

To ensure that executives build and maintain 
a significant shareholding in NENT Group and 
are aligned with the interest of shareholders

The President & CEO and members of GEM are required to accumulate NENT shares toward target ownership levels that are 
based on a   percentage of net base salary.  Target ownership levels: President & CEO: 150% and other members of GEM: 75%.  
The Committee has the authority to adjust these requirements if considered appropriate in individual cases.

Service contracts and payments upon  
termination of employment 
In general, executive contracts have indefinite duration. 
However, the contracts may be issued on a fixed-term 
basis if warranted by certain circumstances, such as for 
interim positions or for executives close to retirement 
age. Upon termination of employment, the notice period 
may not exceed twelve months. Fixed cash salary during 
the notice period and any severance pay may combined 
not exceed an amount equivalent to two years’ fixed 
 salary. 

In addition, executives may be compensated for non- 
compete restrictions invoked post termination.  Such com-
pensation shall be based on the base salary at the time 
of notice of termination of employment and be awarded 
during the restriction period which cannot exceed twelve 
months. Such payment cannot be combined with sever-
ance payments.

Remuneration governance and decision-making
The Board has established a Remuneration Committee. 
The Committee’s tasks include preparing the Board ‘s 
decision on guidelines for executive remuneration. The 
Board shall prepare a proposal for new guidelines at 
least every four years and submit these to the general 
meeting. The guidelines shall be in force until new guide-
lines are adopted by the general meeting. The Com-
mittee shall prepare, for resolution of the Board, remun-
eration-related matters concerning the President & CEO 
and any proposals on share-based or share-related 
 long-term incentive plans in the company. In addition, 
the Committee shall monitor and evaluate programs for 
variable remuneration for GEM, the application of the 
guidelines for executive remuneration as well as the cur-
rent remuneration structures and compensation levels in 
the company.  In order to avoid any conflict of interest, the 
Committee shall consist of non-executive members only. 
Remuneration is managed through well-defined processes 
ensuring that no individual is involved in the decision- 
making process relating to their own remuneration. 

Salary and employment terms for the broader 
population/company’s employees
In preparing and applying these guidelines, the Committee 
considers the pay and conditions elsewhere in the com-
pany, which in turn are informed by general market con-
ditions and internal factors such as the performance of 
the Group or relevant business unit. The Committee regu-
larly consults with the President & CEO and HR to be mind-
ful of employee pay, conditions and engagement across 
the broader employee population. 

Deviation from the guidelines
The Board may temporarily resolve to deviate from the 
guidelines, in full or in part, if in a specific case there is 
 special cause for the deviation and a deviation is neces-
sary to serve the company’s long-term interests, including 
its sustainability, or to ensure the company’s financial 
 viability. As set out above, the Committee’s tasks include 
preparing the Board’s resolutions in remuneration-related 
matters. This includes any resolutions to deviate from the 
guidelines.

66

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareBusiness segments

NENT Group has two reporting segments: 
 Broadcasting & Streaming and NENT Studios. 
Broadcasting & Streaming primarily  provides 
TV and radio services that are distributed on a 
scheduled and on-demand basis, both on NENT 
Group’s own and third-party networks and are 
funded by advertising and subscription revenues. 
The NENT Studios segment creates, produces and 
 distributes scripted, non-scripted and digital  content 
for in-house and third-party distribution platforms.

Broadcasting & Streaming

The Broadcasting & Streaming segment comprises pan- 
Nordic commercial streaming and satellite TV platforms 
and pay-TV channels, as well as free-TV channels in each 
of the Scandinavian countries and national radio networks 
in Norway and Sweden. Key brands include Viaplay, Viafree, 
Viasat, TV3, TV6, RIX FM and P4 Norway. Sweden and 
Denmark are the largest markets, and there are also sub-
stantial growth opportunities in Norway and Finland. 

Broadcasting & Streaming sales were up 6% (5) on an 
organic basis and driven primarily by the continued growth 
of Viaplay. Operating expenses were also up and reflec-
ted the ongoing investments in content and technology as 
well as the depreciation of the Swedish krona. Operating 
income amounted to SEK 1,731m (1,661), with an operating 
margin of 12.6% (13.0).

Advertising
Advertising sales, which accounted for 26% of Group 
sales, were stable on a reported basis. TV advertising 
sales were down slightly as higher prices and audience 
shares were offset by lower linear TV viewing levels, as 
well as softer advertising markets. NENT Group’s TV audi-
ence shares stable in Sweden and up in Denmark and 
Norway but the TV advertising markets are each esti-
mated to have declined. Viafree sales were up and the 
service now has 2.6 million registered users and approxi-
mately 4 million downloaded apps across the region. 
Radio sales were up as continued growth in the Swedish 
business more than offset lower sales for the Norwegian 
business. NENT Group’s Swedish radio audience share 
increased while the Norwegian share was down. The 
Swedish and  Norwegian radio advertising markets are 
both estimated to have declined.

Subscription & other
Subscription & other sales, which accounted for 61% of 
Group sales, were up 10% on a reported basis and driven 
by the Viaplay subscriber intake, Swedish broadband-TV 
sales and content sublicensing deals. The total subscriber 
base was up compared to last year, driven by Viaplay 
which added 310k customers to end the year at 1,568k 
subscribers. Viaplay now represents 62% (57) of the total 
subscriber base. The Viasat direct-to-consumer subscriber 
base was down 4k to 489k as continued growth in the 
broadband-TV base was offset by the decline in the 
 satellite base. The third-party subscriber base was up 
3k to 469k.

Honour

SEKm

Net sales
of which advertising
of which subscription & other

2019

2018

13,697
4,005
9,691

12,800
4,017
8,783

Operating expenses

–11,966

–11,139

Operating income
Operating margin

Net sales growth
Organic growth
Acquisitions/divestments
Changes in FX rates

1,731
12.6%

1,661
13.0%

7.0%
6.0%
–
1.0%

7.0%
4.5%
–
2.5%

GRI 102-2

GRI 102-6

67

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareNENT Studios

The NENT Studios segment is a leading content creation 
and production company in the Nordic region. It comprises 
32 production companies in 17 territories and also includes 
DRG, which is a leading independent distributor of content, 
and Splay One, which is one of the Nordic region’s leading 
multi-channel network and next generation digital media 
houses. Sales were up 18% (–7) on an organic basis, primarily 
driven by exceptional growth in scripted drama productions 
for both Viaplay and  third-party customers but also from 
healthy growth in non-scripted sales as well as for digital 
first productions. Operating income amounted to SEK 82m 
(45), with an operating margin of 3.6% (2.4).

In January 2020, NENT Group announced the reorgani-
sation of NENT Studios including the intention to divest non- 
scripted, branded entertainment and events businesses. 
This process has been temporarily paused due to the 
impact of the Coronavirus on market conditions. 

SEKm

Net sales
Operating expenses

Operating income
Operating margin

Net sales growth
Organic growth
Acquisitions/divestments
Changes in FX rates

2019

2018

2,284
–2,202

1,911
–1,866

82
3.6%

19.5%
17.7%
–
1.8%

45
2.4%

–3.8%
–7.3%
0.1%
3.4%

68

‘Thicker than Water’  
produced by NENT Studios’ Nice Drama

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareFinancial
statements

Content

Consolidated income statement 

Consolidated balance sheet  

Consolidated statement of changes in equity  

Consolidated statement of cash flow  

Parent company income  statement 

Parent company balance sheet  

Parent company statement of changes in equity 

Parent company cash flow  statement  

 70

7 1

72

73

74

75

76

77

Consolidated income statement

(SEK million)

Net sales
Cost of goods and services
Gross income
Selling expenses
Administrative expenses
Other operating income
Other operating expenses
Share of earnings in associated companies and joint ventures
Items affecting comparability
Operating income
Interest income
Interest expenses
Net leasing interest
Other financial items
Income before tax
Tax expenses
Net income for the year

Items that are or may be reclassified to profit or loss net of tax
Currency translation differences
Cash flow hedge
Other comprehensve income for the year
Total comprehensive income for the year

Net income for the year attributable to:
Equity holders of the parent company
Non–controlling interest
Net income for the year

Total comprehensive income for the year attributable to: 
Equity holders of the parent company
Non–controlling interest
Total comprehensive income for the year

Earnings per share
Basic earnings per share (SEK)
Diluted earnings per share (SEK)

Number of shares 
Shares outstanding at the end of the period
Basic average number of shares outstanding
Diluted average number of shares outstanding

70

Note

3, 4
5

6
6
15
8
3, 4, 5, 6, 7, 8
9
9

10

11

11

2019

15,671
–10,616
5,055
–1,047
–2,598
162
–32
5
–787
758
11
–30
–18
–9
712
–122
590

52
13
65
655

589
1
590

654
1
655

8.77
8.74

2018

14,568
–9,805
4,763
–857
–2,387
44
–17
–3
–40
1,504
11
–48
–
–15
1,452
–160
1,292

46
68
114
1,406

1,286
6
1,292

1,400
6
1,406

19.24
19.09

67,342,244
67,279,875
67,484,565

66,980,902
66,854,133
67,362,405

GRI 201-1

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareConsolidated balance sheet

(SEK million)

Note

31 Dec 2019

31 Dec 2018

(SEK million)

Note

31 Dec 2019

31 Dec 2018

Non-current assets
Goodwill
Other intangible assets
Machinery, equipment and installations
Right-of-use assets
Shares and participations
Sublease receivables
Deferred tax assets
Other long term receivables
Total non-current assets

Current assets
Inventories
Accounts receivables
Sublease receivables
Prepaid programming expenses
Prepaid expense and accrued income
Tax receivables
Other current receivables
Cash, cash equivalents and short term investments
Total current assets

Total assets

12
12
13
23
15
23
10

16
23

17
10

2,311
1,073
165
566
142
192
64
107
4,621

2,551
1,112
34
3,359
1,250
207
325
1,238
10,077

14,697

2,274
1,131
152
–
20
–
24
103
3,704

2,428
1,224
–
2,875
1,076
39
428
428
8,498

12,202

Equity
Equity
Non controlling interest
Total equity

Non-current liabilities

Long-term borrowings
Long-term lease liability
Provisions
Deferred tax liabilities
Other non-current liabilities
Total non-current liabilities

Current liabilities

Short-term borrowings
Short-term lease liability
Accounts payable
Accrued programming expenses
Accrued expenses and prepaid income
Provisions
Tax liabilities
Other current liabilitites
Liabilities related to MTG
Total current liabilities

Total liabilities

Total shareholders' equity and liabilties

18

22
23
20
10

22
23
22

21
20

1,434
7
1,442

1,800
691
275
303
13
3,082

2,980
132
2,199
2,015
2,080
139
235
394
–
10,174

13,256

14,697

581
16
597

–
–
171
311
13
495

–
–
1,750
2,364
1,793
138
201
492
4,372
11,110

11,605

12,202

GRI 102-7

GRI 201-1

71

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareConsolidated statement of changes in equity

(SEK million) 

Balance as of 1 January 2018

Net income for the year
Other comprehensive income
Total comprehensive income for the year 2018

Paid share capital
Effect of share-based programmes
Dividends to shareholders with non-controlling interests
Transactions with shareholders
Balance as of 31 December 2018

Balance as of 1 January 2019
Net income for the year
Other comprehensive income
Total comprehensive income for the year 2019

Bonus issue
Shareholder contribution
Effect of share-based programmes
Dividends to shareholders SEK 6.50 per share
Changes in non-controlling interests
Balance as of 31 December 2019

Share 
capital

Translation 
reserve

Hedging 
reserve

Retained  
earnings 

–

–
–
–

1
–
–
–
1

1
–
–
–

134
–
–
–
–
135

–123

–31

–
46
46

–
–
–
–
–77

–77
–
52
52

–
–
–
–
–
–25

–
68
68

–
–
–
–
37

37
–
13
13

–
–
–
–
–
50

2,717

1,286
–
1,286

–
20
–
–3,401
621

621
589
–
589

–134
620
15
–438
1
653

Non-  
controlling 
interest

10

6
–
7

–
–
–1
–
16

16
1
–
1

–
–
–
–
–9
7

Total

2,562

1,286
114
1,400

1
20
–
–3,401
581

581
589
65
654

–
620
15
–438
1
1,434

Total 
equity

2,573

1,292
114
1,406

1
20
–1
–3,401
597

597
590
65
655

–
620
15
–438
–7
1,442

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(SEK million)

Cash flow from operations
Net income for the year
Depreciation, amortisations and  write-downs
Other adjustments for non-cash items
Cash flow from operations

Changes in working capital
Net cash flow from/to operations

Investing activities
Acquisitions of operations
Capital expenditures in tangible and intagible assets
Other investing activities
Cash flow from/used in investing activities

Financing activities
New long-term borrowings
Change in short-term borrowings
Amortisation of lease receivables
Amortisation of lease liabilities
Change in financing to/from MTG
Shareholders' contribution
Dividends to shareholders
Other cash flow from/used in financing activities
Cash flow from/used in financing activities

Total cash flow

Cash and cash equivalents at beginning of year
Translation differences in cash and cash equivalents
Cash and cash equivalents at end of year

Note

26

26

2019

2018

590
875
–72
1,393

–791
602

–15
–176
–99
–290

2,300
2,480
33
–121
–4,474
620
–438
75
475

787

428
23
1,238

1,292
208
–5
1,496

–380
1,116

–19
–550
2
–567

–
–
–
–
3,171
–
–3,310
–70
–209

339

89
–
428

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareParent company income statement

(SEK million)

Net sales
Gross income

Administrative expenses
Other operating income 
Other operating expenses
Items affecting comparability
Operating income

Interest income and other financial income
Interest expense and other financial costs
Income before tax and appropriations

Group contribution
Income before tax

Tax expenses
Net income for the year

Other comprehensive income
Total comprehensive income for the year

Note

8
7, 8

9
9

10

2019

43
43

–252
–
–2
–48
–258

103
–56
–210

597
387

–75
312

–
312

2018

–
–

–145
15
–
–
–130

26
–20
–124

124
–

–
–

–
–

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(SEK million)

Note

31 Dec 2019

31 Dec 2018

(SEK million)

Note

31 Dec 2019

31 Dec 2018

Non-current assets
Capitalised expenditure
Shares and participations in group companies
Other long-term receivables
Total non-current assets

Current assets
Receivables from group companies
Other receivables
Prepaid expense and accrued income
Cash and cash equivalents
Total current assets

Total assets

12
14

17

–
110
3
113

10,831
73
15
974
11,893

12,006

1
–
–
1

13,059
266
1
–
13,326

13,327

Equity
Share capital (67,342,244 shares)
Retained earnings
Net income for the year
Total equity

Non-current liabilities
Long-term borrowings
Total non-current liabilities

Current liabilities
Short-term borrowings
Provisions
Accounts payable
Liabilities to group companies
Corporate tax payables
Accrued expense and prepaid income
Other current liabilities
Total current liabilities
Total liabilities
Total equity and liabilities

18

21

135
1,447
312
1,894

1,800
1,800

2,980
5
20
5,083
77
62
85
8,312
8,312
12,006

1
2,007
–
2,008

–
–

73
–
2
11,201
–
40
2
11,319
11,319
13,327

For information about pledged assets and contingent liabilities, see note 25.

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareParent company statement of changes in equity

(SEK million) 

Share capital

Retained earnings 

Total

Restricted equity

Non–restricted equity

Balance as of 1 January 2018
Net income for the year
Other comprehensive income
Total comprehensive income for the year 2018

Paid share capital
Shareholder contribution
Effect of share-based programmes
Balance as of 31 December 2018

Balance as of 1 January 2019
Net income for the year
Other comprehensive income
Total comprehensive income for the year 2019

Bonus issue
Dividends to shareholders
Effect of share-based programmes

Balance as of 31 December 2019

For information about changes in equity for the Parent company, see note 18.

–
–
–
–

1
–
–
1

1
–
–
–

134
–
–

135

–
–
–
–

–
2,000
8
2,008

2,008
312
–
312

–134
–438
11

1,759

–
–
–
–

1
2,000
8
2,008

2,008
312
–
312

–
–438
11

1,894

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareParent company cash flow statement

(SEK million) 

Cash flow from operations
Net income for the year
Adjustments for non-cash items 
Cash flow from operations
Changes in working capital
Net cash flow from/to operations

Investing activities
Investment in non-current assets
Other investing activities
Cash flow from/used in investing activities

Financing activities
New long-term borrowings
Change in short-term borrowings
Receivables/liabilities to/from group companies
Change in financing to/from MTG
Shareholders’ contribution received from MTG
Group contribution received
Dividends to shareholders
Other cash flow from/used in financing activities
Cash flow from/ used in financing activities

Cash flow from the year
Cash and cash equivalent at beginning of year
Cash and cash equivalent at end of year

Note

26

26

2019

2018

312
17
328
–264
64

–
3
3

2,300
2,480
–6,405
855
2,000
124
–438
–9
907

974
–
974

–
–115
–116
223
–107

–1
– 
–1

–
–
106 
–
–
–
–
–
106

–
–
–

77

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareNotes

Content
Content

Accounting and reporting fundamentals 
Note 1  Accounting and valuation principles 
Note 2  Accounting estimates and judgements 

Income statement 
Note 3  Business segements 
Note 4  Revenues 
Note 5  Nature of expenses 
Note 6  Other operating income and expenses 
Note 7 

 Salaries, other remuneration and  
social security expenses 
Items affecting comparability 

Note 8 
Note 9  Financial Items 
Note 10  Taxes 
Note 11  Earnings per share 

79
81

82
83
87
87

88
92
92
93
95

Assets   
95
Note 12  Intangible assets 
98
Note 13  Tangible assets 
Note 14  Long-term financial assets 
99
Note 15  Associated companies and joint ventures  100
100
Note 16  Accounts receivables 
101
Note 17  Prepaid expense and accrued income 

78

Shareholder equity and Liabilitites 
Note 18  Shareholders' equity 
Note 19   Proposed treatment of  

unappropriated earnings 

Note 20  Provisions 
Note 21  Accrued expense and prepaid 

income 

Note 22    Financial instruments and  
financial risk management 

Note 23  Leases 
Note 24  Future payment commitments 
Note 25  Pledge assets and contingent 

liabilities 

Additional information 
Note 26   Supplementary information to the  
statement of cash flows 
Note 27  Average number of employees 
Note 28  Audit fees 
Note 29  Related party transactions 
Note 30  Events after the reporting period 

101

102
103

103

104
111
112

112

113
114
115
115
116

 
 
 
 
 
 
 
 
 
 
 
Notes

1

Accounting and valuation principles

Nordic Entertainment Group AB (NENT) is a company domi-
ciled in Sweden. The Company’s registered office is located 
at Ringvägen 52, P.O. Box 2094, SE-103 13 Stockholm, Sweden. 
On 7 February 2019 an extraordinary general meeting of 
Modern Times Group MTG AB (publ) resolved to distribute 
all shares in Nordic Entertainment Group AB (publ) through 
a dividend to the shareholders of MTG, and to admit the 
shares of Nordic Entertainment Group AB (publ) to trading 
on Nasdaq Stockholm. The listing of NENT on Nasdaq Stock-
holm took place on 28 March 2019. 

The consolidated financial statements of the Company for 

the year ended 31 December 2019 comprise the Company 
and its subsidiaries and their share of participation in joint 
ventures and associated companies.

The annual report including the financial statements were 
authorised for issue by the Board of Directors on 2 April 2020. 
The consolidated income statement and statement of finan-
cial position, and the income statement and the balance 
sheet of the parent company will be presented for adoption 
by the Annual General Meeting on 19 May 2019.

Basis of preparation
The financial statements for 2018 and 2019 is presented as 
combined financial statements. The formation of the Nordic 
Entertainment Group (NENT Group) comprised transactions 
between entities that are under common control. All entities 
in these combined financial statements were under common 
control via Modern Times Group MTG AB’s (MTG) ownership 
prior to the listing. Since these transactions are not covered 
by any IFRS standard, a suitable and established method 
in accordance with IAS 8, is to use the previous carrying 
amounts, which is the principle the NENT Group has used. The 
assets and liabilities have been aggregated and recognized 

based on the carrying amounts they represent in MTG AB’s 
consolidated financial statements as from the date they 
became part of the MTG Group.

The combined financial statements for the fiscal years 2018 
and 2019 are prepared in accordance with the International 
Financial Reporting Standards, as approved within the EU. 
The Group’s combined financila statements have been 
prepared according to the same accounting policies and 
calculation methods as were applied in the preparation of 
the prospectus “Admission to trading of shares in Nordic 
Entertainment Group AB (pub) on Nasdaq Stockholm” (issued 
on 8 March 2019) except for the new standard IFRS 16 Leases 
that have been applied in 2019.

The following new standard was applied  
for the financial year 2019:
IFRS 16 Leases
A new standard for lease accounting – IFRS 16 Leases – has 
been introduced with effect from 1 January 2019. The main 
changes are the following: For the lessee, the classification 
according to IAS 17 of operating and finance leases is re -
placed by a single lease accounting model. All leases are 
recognised on the balance sheet as a right-of-use asset 
and lease liability. Leases of low value assets, as well as 
leases of 12 months or less, are exempt from the require-
ments. A substantial part of the London offices are subleased 
and a financial receivable is recognised in accordance with 
the standard. The expense for operating leases is replaced 
by depreciation on the right-of-use asset, and interest 
expense on the lease liability and interest income on the 
 sublease. The depreciation of lease assets is separately rec-
ognised from the interest on lease liabilities in the income 
statement. This has increased the operating income at the 

expense of the financial net. The Group has identified the 
 following categories of leases: offices, cars and car parks. 
Studio equipment is normally leased on a short-term basis, 
and most types of leased office furniture and IT equipment 
are of low value and are therefore out of scope. NENT Group 
has applied the modified retrospective method, which implies 
no restatements of previous periods.

Other new and changed Accounting standards and inter-
pretations are not judged to have any material effect on the 
Group’s financial reports.

New and amended Accounting standards and 
interpretations after 2019
The Group has not made any early adoptions of new or 
changed Accounting standards and interpretations effective 
after 31 December 2019.

Consolidated accounts 
The consolidated accounts include the Parent company, all 
subsidiaries and the share of participation in joint ventures 
and associated companies. 

Subsidiaries 
Subsidiaries are companies in which the Group exercises con-
trol, meaning that the Group has power over the subsidiary 
and has exposure or rights to its variable returns. The Group 
must also have the ability to use the power to affect the return 
from the subsidiary. For all companies in which the Group 
holds more than 50% of the votes the criteria’s of control are 
fulfilled and the companies are consolidated as subsidiaries.

All business combinations are accounted for in accordance 

with the purchase method. At the date of acquisition, the 
acquired assets and assumed liabilities (net identifiable 

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cont.

assets) are measured at fair value. The difference between 
the acquisition value of shares in a subsidiary and identifiable 
assets and liabilities measured at fair values at the date of 
acquisition is recognised as goodwill. Any deficiency of the 
cost of acquisition below the fair values of identifiable net 
assets acquired is recognised in the profit and loss in the 
period of acquisition. Acquisition related costs are expensed 
as incurred. Results for companies acquired during the year 
are included in the consolidated statement of comprehen-
sive income from the date of acquisition. 

Non-controlling interest 
In subsidiaries not wholly owned, the share of equity owned 
by external shareholders is recorded as non-controlling inter-
est. There are two alternatives for the recognition of non- 
controlling interests. One alternative is to recognise the non- 
controlling interest at its share of fair value of the acquired 
company; another alternative is to recognise the non-con-
trolling interests at its share of the fair value of the acquired 
net assets. The former method (the full goodwill methods) 
leads to a higher value of non-controlling interest and good-
will than the later method (the partial goodwill method). The 
choice of method is made of each acquisition separately.

Associated companies 
Associated companies are reported based on the equity 
method. An associated company is a company in which the 
Group exercises significant influence. Normally, this means 
companies in which the Group holds voting rights of at least 
20% and no more than 50%. for each acquisition separately.

Joint ventures 
Joint ventures are arrangements in which two or more  
 parties have joint control and have rights to the net assets 
of the arrangement. Joint ventures are recognised accord-
ing to the equity method (see Associated companies)

Functional currency and reporting currency 
The functional currency of the parent company is the 
 Swedish krona (SEK). This is also the reporting currency for 
the Group and the parent company.

Financial statements of foreign operations 
The balance sheets of the Group’s foreign subsidiaries are 
translated into Swedish krona (SEK). The translation is based 
on the exchange rates ruling at the balance sheet date, 
while the income statements are translated using an aver-
age rate for the period. The resulting translation differences 
are charged in other comprehensive income and accumu-
lated in the translation reserve in equity. The accumulated 
translation differences are reclassified to the income state-
ment when the foreign operation is divested.

Inventories
A significant portion of the amount reported as inventory 
by the Group refers to the TV channels’ catalogue of pro-
gramme rights. Programme rights are reported as inventory 
when the license period has begun, the programme itself is 
available for its first broadcast, the cost of the programme is 
known, and the programme content has been approved by 
the TV channel. Programme rights invoiced, but where the 
license period has not started and the programme cannot 
be reported as inventory, is reported as prepaid expenses. 
Future payment commitments in respect of contractual pro-
gramme rights that have not yet been reported as inventory 
or prepaid expenses are reported as other commitments, 
see note 24. Programme rights are normally acquired for 
a specific number of runs, which can be played out during 
a determined license period in certain territories. The pro-
gramme rights are expensed per run according to how the 
program is expected to be broadcasted during the license 
period. The recognition of sports rights starts when the con-
tractual period starts or when an advance payment is made. 

Sports rights are allocated over the seasonal year and 
on a yearly basis. The programme inventory is valued at 
 amortised costs.

Other inventories are valued at the acquisition cost or net 
realisable value, whichever is lower. Net realisable value is the 
estimated selling price in the ordinary course of business, less 
the estimated costs of completion and selling expenses. The 
cost of inventories is based on the first-in-first-out principle 
and includes expenditure incurred in acquiring the inventories 
and bringing them to their existing location and condition.

Parent company 
The Parent company has prepared the Annual Report 
according to the Swedish Annual Accounts Act and the 
Swedish Financial Reporting Board recommendation RFR 2 
Accounting for Legal Entities. RFR 2 involves application of 
all IFRSs and interpretations endorsed by the European 
 Commission, except where the possibility to apply IFRS is 
restricted by the Swedish Company Act and due to tax rules. 
Holdings in subsidiaries are recognised in the Parent Company 
according to the purchase method which means that the 
transaction costs are included in the recognised value of 
shares in subsidiaries. The Group recognises these costs in 
the income statement immediately when occurred. 

Group contributions 
Group contributions received and paid are recognised as 
appropriations in the income statement.

Untaxed reserves 
Untaxed reserves in the parent company comprise a tax 
allocation reserve. The reserve makes it possible to defer tax, 
and hence even out the tax cost between years.

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Accounting estimates and judgements

The preparation of financial statements in conformity with 
IFRSs requires the Board of Directors and the management 
to make judgements, estimates and assumptions that affect 
the application of policies and reported amounts of assets 
and liabilities, income and expenses. The estimates and asso-
ciated assumptions are based on historical experience and 
various other factors that are believed to be reasonable 
under the circumstances, the results of which form the basis 
of making the judgements about carrying values of assets 
and liabilities that are not readily apparent from other 
sources. Actual results may differ from these estimates.

 The estimates and underlying assumptions are reviewed 
on an on-going basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if 
the revision affects only that period or in the period of the 
revision and future periods if the revision affects both current 
and future periods. The development, selection and disclosure 
of the Group’s critical accounting policies and estimates and 
the application of these policies and estimates are reviewed 
by the Audit Committee.

 Goodwill and intangible assets with indefinite useful lives 

are subject to impairment tests yearly or when triggered 
by events. The impairment review requires management 
to determine the fair value of the cash generating units on 
the basis of cash flow projections and internal forecasts and 
business plans. For further information, see note 12 Intangible 
assets.

Valuation of liabilities at fair value 
The calculation of fair values of options, to acquire non- 
controlling interests of acquired subsidiaries, and contingent 
considerations are based on terms defined in agreements 
set up in connection with the acquisitions. The valuations 
are usually based on projections and forecasts of future 
 revenues and operating margin. The outcome of revenues 
and operating margin could deviate from projections and 
forecast, and, as a result of this, affect the valuation and 
the eventual consideration for non-controlling interests. This 
deviation would impact the income for the period and the 
financial position.

Key sources of estimation uncertainty 
Note 12 contain information of the assumptions and the risk 
factors relating to goodwill impairment. Litigations and 
 provisions made are reported in note 20.

Goodwill and other intangible assets 
Intangible assets, except goodwill and intangible assets with 
indefinite useful lives, are amortised and depreciated over 
their useful lives. Useful lives are based on management’s 
estimates of the period that the assets will generate revenue.

Depreciation and amortisation of beneficial rights 
and programme rights inventory 
Depreciation and amortisation of beneficial rights and pro-
gramme rights inventory are expensed in accordance with 
the estimated broadcasting period. A higher proportion of 
the costs are expensed in the beginning of the broadcasting 
period than the following periods. The estimated broadcasting 
period could change, and, as a result of this, affect net income 
for the period and the financial position. For further informa-
tion, see note 4 Revenue and note 12 Intangible assets.

Provisions and contingent liabilities 
A provision is recognised when a present obligation exists 
as a result of a past event, it is probable that economic 
resources will be transferred, and reliable estimates can 
be made of the amount of the obligation. In such a case, 
a provision is calculated and recognised in the balance 
sheet. A contingent liability will be disclosed when a possible 
obligation has arisen, but its existence has to be confirmed 
by future events outside the Group’s control, or when it is 
not possible to calculate the amount. Realisation of any con-
tingent liability which is not disclosed or for which no amount 
is not currently recognised could have a material impact on 
the Group’s financial position.

 The Group regularly reviews significant outstanding litiga-

tions in order to assess the need for provisions. Among the 
factors considered, are the nature of the litigation, claims, 
legal processes and potential level of damages, the opinions 
and views of the legal counsellors, and the management’s 
intentions to respond to the litigations or claims. To the extent 
the estimates and judgments do not reflect the actual out-
come; this could materially affect the income for the period 
and the financial position. For further information, see note 
20 Provisions.

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3

Business segments

The performance is monitored at the business segment level 
and the business segments are responsible for the manage-
ment of the operational assets. Financing is managed cen-
trally in the Group. Consequently, liquid funds, borrowings, 
lease receivables/ liabilities and equity are not allocated to 
the business segments.

The Group’s financial reporting structure is divided into the 

following segments:

Broadcasting & Streaming
Broadcasting & Streaming includes both pay-TV, free-TV and 
radio services for the Nordic region. Free-TV comprises TV 
channels primarily financed by advertising in Sweden, Norway 
and Denmark, as well as Viafree. Pay-TV markets and sells 
 Viasat’s premium pay-TV packages on the Viasat DTH satellite 
platform, the Viaplay online platform and on third party IPTV 
and cable networks. Viasat also distributes pay-TV channels 
via third party pay-TV networks. The segment’s radio opera-

tions comprise the leading national commercial networks in 
Sweden and Norway.

Studios
Studios comprise the Group’s content production and 
 distribution businesses in Scandinavia and Europe. The seg-
ment comprises a number of leading creators, producers 
and distributors of television shows, commercials, events 
and branded content.

Group (SEK million)

Broadcasting & Streaming
Studios
Central operations
Eliminations
Total before items affecting  comparability

Items affecting comparability
Total

For a specification of Items affecting comparability, see note 8.

Group (SEK million)

Broadcasting & Streaming
Studios
Central operations
Total 

Cash and cash equivalents
Borrowings
Lease receivables / liability
Equity incl. non-controlling interest
Eliminations
Total

1) Excluding investments in subsidiaries

82

External sales

Internal sales

Net sales

Operating income

2019

2018

2019

2018

2019

2018

13,639
2,030
2

12,785
1,769
13

15,671

14,568

58
254
77

389

15
142
71

228

13,697
2,284
79
–389
15,671

12,800
1,911
84
–228
14,568

15,671

14,568

389

228

15,671

14,568

2019

1,731
82
–268

1,545

–787
758

2018

1,661
45
–162

1,544

–40
1,504

Equity and
 liabilities

Capital  
employed

Capital   
expenditure1)

Depreciation  
and amortisation

2019

6,618
811
238
7,667

4,780
823
1,442
–14
14,697

2018

7,475
903
1,688
10,066

4,373
–
598
–2,834
12,202

2019

3,611
1,909
60
5,581

2018

2,270
1,722
550
4,541

2019

146
13
17
176

2018

490
35
25
550

2019

–179
–44
–7
–229

2018

–150
–45
–6
–201

5,581

4,541

176

550

–229

–201

Assets

2019

2018

10,230
2,721
298
13,248

1,238

225

9,744
2,625
2,239
14,608

428

–

–14
14,697

–2,834
12,202

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cont.

4

Revenues

Geographical area
The Group’s business segments operate mainly in Europe. 
Net sales and non-current assets are shown below by geo-
graphical area. Non-current assets constitute of intangible 
and tangible assets. Sales are shown per country from which 
the revenues are derived.

Revenue recognition 
Revenue from external customers is mainly derived from sale 
of advertising air time, subscription, content production as 
well as licenses. To some extent, revenue is also derived from 
the sale of goods. The accounting principles for the main 
 revenue streams are described in further detail below. 

Net sales

Tangible and 
intangible assets

Group (SEK million)

2019

2018

2019

2018

Sweden
Norway
Denmark
Finland
United Kingdom
Other

6,082
3,268
4,714
956
150
502

5,913
3,031
4,232
778
63
551

1,922
878
170
288
288
3

1,969
852
162
298
270
5

Total 

15,671

14,568

3,550

3,556

Advertising revenue 
A large component of the Group’s revenue derives from sale 
of advertising air time as well as sponsoring. Revenue gener-
ated from advertising is generally recognised over time in 
a pattern that best depict the service performed (e.g. as the 
ad is played out). A smaller portion of the Group’s revenue 
refers to ad sales, which is recognised at a point in time when 
the Group delivers the goods or service and control is trans-
ferred to the customer 

For yearly contracts, which typically contain several per-
formance obligations (such as different campaigns or spots), 
the transaction price is allocated to each performance obli-
gation based on their stand-alone selling price. 

Barter transactions 
Barter entails the exchange of air time on TV or radio for 
other goods or services. Revenue from barter transactions 
is recognised at an amount equal to the fair value of the 
goods or services received from the customer. If the fair 
value of the good or service received cannot be reasonably 
estimated, the Group recognises revenue equal to the stand-
alone selling price of the service promised to the customer. 
Revenue is recognised over time in a way that depict the 
transfer of control of the good or service as provided to the 
customer. 

Subscription revenue 
The Group generates subscription revenue from subscription 
fees for pay-TV and streaming services. 

Subscriptions for pay-TV 
A subscription usually consists of a main subscription fee, 
hardware (a box) and card fee. Since the customer cannot 
benefit from the subscription fee, hardware and card fee on 
its own, these products and services are bundled into one 
performance obligation. The contract period for subscription 
of pay-TV varies between 6, 12 and 24 months and the cus-
tomer receives and consumes the benefits as the Group pro-
vides the service. Revenue is therefore recognised over time 
over the binding period of the contract. The customer pays 
for the subscription in advance on a monthly basis. 

The subscription contracts could also contain additional 
services/products other than the main subscription fee, hard-
ware and card fee as described above. These additional 
 services/products include, but are not limited to, extra hard-
ware and TV channel package. When a contract contains 
additional services/products, an analysis is performed in order 
to assess if these are separate performance obligations. 
The additional services/products are normally regarded as 
separate performance obligations. 

Streaming services 
For streaming services, the customer pays a fee to access 
content which the customer has subscribed for. The customer 
pays for the streaming service in advance on a monthly 
basis. The streaming period usually consists of a trial period, 
during which the customer is not committed to start a sub-
scription. The transaction price is not allocated to the trial 

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period. The performance obligation is satisfied over time as 
the Group provides access to the content over a period of 
time (in practice per month). 

In addition to the fee for the streaming service, the 
 customer can add other services to the contract such as 
rental or purchase of films and series. The services added 
are regarded as separate performance obligations as the 
customer can benefit from these separately. Each service 
added has a separate price and the revenue is recognised 
at a point in time.  

The subscription contracts are without a binding period 
with a notice period of one month. Both the Group and the 
customer have the right to terminate the contract and the 
parties have no enforceable rights and obligations beyond 
that month. The contracts for streaming services are there-
fore accounted for as a month-to-month contract. 

Event revenue 
Revenue from producing events on behalf of third party are 
recognised at a point in time.

Licenses and royalty
A license arrangement establish the customer’s right related 
to the Group’s intellectual property and the obligation of 
the Group to provide those rights. The Group are granting 
licenses to format and broadcasting rights. Licenses mainly 
exist within the Studio business. All licenses are classified as 
“right to use-licenses” and revenue are recognised when the 
license period begins.

Other 
Other revenue consists mainly of revenue from products, 
such as hardware when sold separately from subscriptions.

Production revenue 
Revenue in the Studio business is generated by production 
of films and TV series. The contracts normally consist of one 
performance obligation. Revenue for production of films 
and TV series is recognised over time. 

Significant judgement in revenue recognition 
Agent or principal 
The Group assesses whether it is acting as a principal or 
agent in all transactions where another party is involved 
in providing products or services to the customer. In transac-

tions where the Group is acting as an agent, revenue is 
 recognised net in the income statement. In transactions 
where the Group is acting as a principal, revenue is recog-
nised gross in the income statement. 

Revenue from performance obligations  
satisfied in previous periods
Within free-TV third party distribution fees occurs related 
to third party agreements for end customers usage of TV 
channels. This fee is estimated based on historical data for 
previous period. When the actual usage is received from the 
customer an adjustement is made for revenue recognised 
up to date.

Unsatisfied performance obligations
The Group does not disclose any information regarding 
unsatisfied performance obligations as at December 31 since 
the performance obligations refer to contracts where the 
contract term is 12 months or less.

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Disaggregation of revenue
Revenue from external customers is mainly derived from sale of advertising air time,  
subscription, content production as well as licenses.

Group (SEK million)

External revenue
Internal revenue 
Total revenue for the segment

Revenue streams
Advertising
Subscription
Production
Licenses, royalities and other
Revenue from external customers

Timing of revenue recognition
At a point in time
Over time
Revenue from external customers

Broadcasting 
& Streaming

13,639
58
13,697

4,005
8,771
22
841
13,639

841
12,798
13,639

Studios

2,030
254
2,284

78
–
1,585
368
2,030

368
1,662
2,030

2019

Central 
 operations

Elimination

Total

Broadcasting 
& Streaming

2
77
79

–
–
–
2
2

2
–
2

–389
–389

–

–

15,671
–
15,671

4,083
8,771
1,607
1,210
15,671

1,210
14,460
15,671

12,785
15
12,800

4,017
8,272
61
438
12,785

436
12,350
12,785

2018

Central 
 operations

Elimination

Total

13
71
84

–
–
–
13
13

13
–
13

–228
–228

–

–

14,568
–
14,568

4,189
8,272
1,382
725
14,568

726
13,842
14,568

Studios

1,769
142
1,911

172
–
1,321
276
1,769

277
1,493
1,769

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Cost to obtain or fulfill a contract
Part of the sales acquisition costs within pay-TV has been defined as cost to obtain or fulfill a 
contract. Cost to obtain a contract consist of external fees paid to third parties for the provi-
sion of new subscriptions and are incremental costs to obtaining contracts the Group would 
not have incurred if the contracts had not been obtained. Cost to fulfill a contract are cost 
related to installations, cost for hardware or freight. Cost to obtain or fulfill a contract are 
 recognised as an asset and amortised over the expected contract lifetime. Cost to obtain 
or fulfill a contract are included in prepaid expenses.  

Group (SEK million)

Opening balance 1 January
Increase of contract assets due to new contracts during the year
Amortisation expense of costs to obtain or fulfill a contract
Closing balance 31 December

2019

271
458
–378
351

2018

202
310
–242
271

Contract asset
Contract assets consists of accrued revenue, when the Group is entitled to compensation for 
completed work, but the invoice has not been sent on the closing date. The change during the 
year represents the net reclassification between accrued revenue and accounts receivable.

Group (SEK million)

Opening balance 1 January
A change in the timeframe for a right to consideration to become 
unconditional 
Closing balance 31 December

2019

575

134
709

2018

608

–33
575

Contract liability
Contract liabilities consist of the following prepaid income: 
• Prepaid advertising revenues within free-TV and radio occurs when the customer has been 

invoiced in advance of the service delivery

• Prepaid subscription revenues as customers within pay-TV pay one month in advance
• Prepaid revenue related to content production as the revenue is recognised over time

Group (SEK million)

Opening balance 1 January
Net change in contract liability during the year
Closing balance 31 December

2019

654
386
1,040

2018

678
–24
654

Contract liabilities reported at the beginning of 2019 and 2018 has been recognised 
as  revenue during each year.

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Nature of expenses

6

Other operating income and expenses

Nature of expenses 
A function based income statement is presented as part of the financial statements of the 
Group. The table below presents how the operational costs are classified based on the  
nature  of expense. 

Accounting principle
Other operating income and expenses refers to income and expenses that does not derive 
from the Group’s core operations such as government grants, gains or losses on divestment 
of operations, gains or loss on sale of intangible and tangible assets, foreign exchange gains 
or losses on operating receivables and payables.

Group (SEK million)

Net sales
Other operating income
Cost of programmes and goods
Distribution costs
Salaries, remuneration, and social security expenses
Depreciation and amortisation
Impairment charges
Other expenses
Share of earnings in associated companies and joint ventures
Items affecting comparability
Operating income

2019

15,671
162
–8,689
–2,436
–2,108
–330
–6
–724
5
–787
758

2018

14,568
44
–7,804
–2,435
–2,131
–201
–7
–487
–3
–40
1,504

Group (SEK million)

Other operating income
Gain from exchange rate  differences
Government grants/ tax incentives
Other
Total

Other operating expenses
Loss from exchange rate  differences
Depreciation and amortisation
Other 
Total

2019

2018

41
58
63
162

–28
–
–5
–33

–
14
31
44

–6
–4
–7
–17

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Salaries, other remuneration and social security expenses

Group (SEK million)

Wages and salaries
Social security expenses
Pension costs
Share-based payments
Social security expenses on share-based payments
Total

Group (SEK million)

Board of Directors, CEO and other senior executives
of which variable salary
Other employees
Total

Parent company (SEK million)

Board of Directors, CEO and other senior executives 
of which variable salary
Other employees
Total

2019

1,852
323
163
11
3
2,351

2019

128
63
2,223
2,351

2019

59
32
75
134

2018

1,609
392
118
20
–8
2,131

2018

104
10
2,027
2,131

2018

22
9
49
71

Remuneration to the Board of Directors and the Group Executive Management 
Remuneration to the Board of Directors 
The remuneration to the Board of Directors has been paid in accordance with the resolution 
approved at the 2019 Annual General Meeting (AGM). The remuneration includes fees for 
ordinary board work and fees for work within the committees of the Board. For 2018, and 
the period leading up to the 2019 AGM, the board fees amounted to SEK 4.7m.

Remuneration to the Group Executive Management
The Remuneration Committee’s evaluation has resulted in the conclusion that there has been 
compliance with the guidelines for remuneration to the senior executives resolved by the 2019 
Annual General Meeting. Prior to the listing of NENT, the remuneration to those executives 

who were a part of MTG’s executive management team were subject to MTG’s remuneration 
guidelines. In the intermittent period between the listing of NENT and the 2019 Annual General 
Meeting there were no guidelines for remuneration in place. The principles in the 2019 NENT 
guidelines were complied with during this period with exception for the one-time cash perfor-
mance plan granted to legacy MTG employees as compensation for the cancelled 2018 MTG 
share plan. 

The Remuneration Guidelines for the Group Executive  Management 2019
NENT’s remuneration policy is designed to drive and reward company and individual perfor-
mance, be market competitive to attract and retain key talent, and to incentivise the creation 
of long-term shareholder value by requiring executives to build and maintain a significant 
shareholding in NENT. Total remuneration may consist of fixed salary, variable components in 
the form of short-term (‘STI’) and long-term incentive (‘LTI’) plans, pension and other benefits/
allowances. 
• Fixed salary shall be fair and competitive based on the individual executive’s responsibilities 

and performance.

• The STI shall be based on fulfilment of established targets for the Group and in the senior 

executives’ area of responsibility. The result shall be linked to measurable targets (qualitative, 
quantitative, general, individual). The targets within each area of responsibility are defined 
to promote NENT’s development in the short and long-term. The maximum payment under 
the STI shall generally not exceed 100 percent of the senior executives’ fixed salary. 
• The LTI shall be linked to certain pre-determined financial and/or share or share-price 

related performance criteria and shall ensure a long-term commitment to the development 
of NENT and align the senior executives’ incentives with the interest of shareholders. 

• By way of exception, additional one-off arrangements can be made on a case by case 

basis when deemed necessary, subject to Board approval. Each such arrangement shall be 
capped and never exceed two (2) times the individual’s annual base salary. 

• All benefits/allowances including pensions follow the competitive market practice in the 

applicable country of executives’ employment or residence. 

• The maximum notice period in any senior executive’s contract is twelve months during which 

time salary payment will continue.

The Board of Directors shall be entitled to deviate from these guidelines if special reasons for 
doing so exist in any individual case.

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Remuneration and terms of employment for the  
President & CEO in 2019
The remuneration to the President & CEO includes fixed 
 salary, variable components in the form of STI and LTI plans, 
pension in the form of defined contribution and other bene-
fits/allowances. For 2019, the base salary was set at SEK 7.2m. 
In December 2019 the Board made a minor adjustment to 
the President & CEOs remuneration to simplify the arrange-
ments. Part of the benefits/allowances provided were 
removed and converted to base salary taking into account 
the impact on incentives and pension. In addition to partici-
pating in the 2019 NENT STI and LTI plans, the President & CEO 
was eligible for two plans connected to the split from MTG: 
1) the one-off listing bonus corresponding to six months’ base 
salary; and 2) the one-time cash performance plan granted 
to legacy MTG employees as compensation for the can-
celled 2018 MTG share plan. The maximum award for the 
President & CEO was four months’ base salary. Payment 

under the plan was conditional on fulfilment of the same 
performance conditions as for the 2019 LTIP.  A notice of 
 termination period of one year applies for the President & 
CEO if such notice is given by the Company or the President 
& CEO respectively. The agreement does not provide for 
any severance pay.

Remuneration and terms of employment for other 
members of the Group Executive Management in 2019
The remuneration to the Group Executive Management 
members included fixed salary, variable components in the 
form of STI and LTI plans, pension in the form of defined con-
tribution and other benefits/allowances. In addition to partici-
pating in the 2019 NENT STI and LTI plans, the majority of 
members were eligible for two plans connected to the split 
from MTG: 1) the one-off listing bonus corresponding to three 
to six months’ base salary for the Group Excecutive Manage-
ment members included in the plan and 2) the one-time cash 
performance plan granted to legacy MTG employees as 

compensation for the cancelled 2018 MTG share plan. The 
maximum award was three to four months’ base salary for 
members of the Group Executive Management. Payment 
under the plan was conditional on fulfilment of the same per-
formance conditions as the 2019 LTIP. A notice of termination 
period of six to twelve months applies to the Group Executive 
Management members if such notice is given by the Com-
pany or the Group Executive Management member respec-
tively. Any severance pay is limited to six months’ base salary.

Group Executive Management
The current Group Executive Management includes the 
 President & CEO, the EVP & CFO and Head of Strategy and 
M&A and six other Executive Vice Presidents. The Group 
Executive Management is described on pages 53–54. During 
2019 there were substantial changes to the Group Executive 
Manage ment team primarily due to the reorganisation of 
the Company effective 1 October 2019.

Remuneration to the Board of Directors 

(SEK thousand)

David Chance, Chairman of the Board
Anders Borg
Henrik Clausen 3)
Simon Duffy
Kristina Schauman
Natalie Tydeman
Total

Board fee 
20191) 

Board fee 
20182)

1,503
630
553
735
630
620
4,670

1,503
630
553
735
630
605
4,655

1) Board fees consist of remuneration for ordinary Board work (SEK 3,950,000) and remuneration for work in the committees (SEK 720,000).
2) Board fees consist of remuneration for ordinary Board work (SEK 3,950,000) and remuneration for work in the committees (SEK 705,000).
3) Henrik Clausen stepped down from the Board of Directors on 4 February 2020.

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Remuneration and other benefits to the 
Group Executive Management

(SEK thousand)

Anders Jensen, President & CEO
Group Executive Management (17 members)4)
Total

Variable 
remunera-
tion paid in 
2019 1)

Variable 
remunera-
tion due in 
2020 2)

LTIP cost 3)

Other  
benefits

3,600
14,934
18,534

9,616
34,267
43,883

1,287
2,958
4,245

243
662
905

Base  
salary

7,216
35,326
42,542

Pension

Total

427
3,455
3,882

22,388
91,602
113,991

1) Variable remuneration paid in 2019 refers to the one-off listing bonus connected to the split from MTG earned during 2018 and 2019.
2) Variable remuneration due in 2020 refers to the STI payments for 2019 and the one-time cash performance award connected to the split from MTG.
3) Non-cash share-based incentive programme costs for LTIP 2019 is calculated in accordance with IFRS 2.
4)  The 2019 amounts disclosed for Group Executive Management relate to the full year for: Anders Jensen, Gabriel Catrina, Kim Poder, Matthew Hooper, 
Jakob Mejlhede Andersen, Kaj af Kleen and Sahar Kupersmidt. Part-year for Susan Gustafsson (Jan–Jun), Jennie Jacobs (Jan–May), Cecilia Gave    
(Mar–Sep), Mia Suazo Eriksson (Oct–Dec), Jonas Gustafsson, Vegard Klubbenes Drogseth, Mathias Norrback, Morten Mogensen, Alexander Bastin 
and Kim Mikkelsen (Jan–Sep). Filippa Wallestam was on partial parental leave during the period Jan–Jul.

Out of the remuneration to other members of the Group Executive Management SEK 59 million was expensed in the parent company and 69 million was 
expensed in the subsidiaries.

Decision process
The remuneration to the Chief Executive Officer was 
decided by the Board of Directors on recommendation by 
the Remuneration Committee. The remuneration policy for 
the Group Executive Management is determined by the 
Remuneration Committee and the Board. 

Share-based compensation
The Group issues equity-settled share-based payments to 
certain employees. Equity-settled share-based payments are 
measured at fair value at the date of grant. The fair value 
determined at the grant date, including social security costs, 
is based on the Group’s estimate of shares that will eventually 
vest and is expensed on a straight-line basis over the vesting 
period. The fair value expense excluding social fees is re -
ported in the income statement as personnel costs with the 
corresponding increase in equity. For the recurring calculation 
of social security costs the fair value is revalued quarterly. 
The current plan has a three-year vesting period and the 

payment is depending on the fulfillment of certain stipulated 
performance conditions.

Long-term incentive plan (LTIP) 2019
The Annual General Meeting 2019 approved a share-based 
long-term incentive plan, LTIP 2019. The plan is performance- 
based and directed to approximately 100 participants 
across NENT including the Group Executive Management, 
other senior executives and key employees. The plan is 
designed to attract, motivate and retain key talent within 
NENT and to align participants’ interests with shareholders. 
The number of shares that vest in 2022 is dependent on 
the achievement of two equally weighted NENT targets; 
(i) organic sales growth (organic sales growth refers to 
growth excluding the effects of acquisitions/divestments 
and adjusted for currency effects), and (ii) operating income 
(operating income before Items Affecting Comparability 
(IAC) may be adjusted for extraordinary or non-budgeted 
items or events not related to the ordinary course of business 

including acquisitions/divestments) for the 2019 financial year. 
Threshold and maximum target levels were established by 
the Board at grant. If the minimum threshold level is achieved, 
25% of the Performance Share Awards will vest. If the maxi-
mum level is achieved, 100% of the Performance Share 
Awards will vest. For target achievement between the 
threshold and maximum level, the vesting outcome will be 
measured linearly.

To ensure that senior executives build and maintain a signif-

icant shareholding in NENT, vesting is conditional on a share 
ownership requirement for the CEO and the full Group Exec-
utive Management population. The CEO and members of 
the Group Executive Management are required to accumu-
late NENT shares toward target ownership levels that are 
based on a percentage of net salary. For the CEO, the target 
ownership level is 150% and, for the members of the Group 
Executive Management, amounts to 75% and 50% depend-
ing on tier. For current Group Executive Management, 33% 
of the requirement must be met each year over three years. 
The participants’ maximum profit per Performance Share 
Award in LTIP 2019 is limited to four times the volume- weighted 
average of the market price of NENT’s Class B Shares on 
 Nasdaq Stockholm during the five trading days immediately 
following the publication of the company’s interim report for 
the first quarter 2019 (the “Share Price Cap”). If the value of 
NENT’s Class B Share exceeds the Share Price Cap at vesting, 
the number of Class B Shares that each right entitles the par-
ticipant to receive at vesting will be reduced correspondingly. 
The performance outcome for LTIP 2019 was 99% and 
100% of the maximum number of shares may vest and be 
allocated to participants in 2022, as shown in the table 
below. Vesting is conditional upon that the participant, with 
certain customary exceptions, at the time of the publication 
of NENT’s interim report for the first quarter of 2022, is still 
employed by the NENT Group. 

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Cost effects of the incentive programme
LTIP 2019 is equity-settled. The initial fair value at grant date of the share programme, is 
expensed during the vesting period. The cost for the programme is recorded as an operating 
expense. The cost is based on the fair value of the NENT Class B share at grant date and the 
number of shares expected to vest. The cost recognised for the programme in 2019 amounts 
to SEK 11 million excluding social charges. Social charges amounted to SEK 3 million and included 
in accrued expenses in the balance sheet. There were no share rights exercisable at the end 
of 2019. 

Outcome of LTIP and one-time Cash Plan 2019 measured over one year

Performance targets

Allocation of LTIP shares 2022 
and One-time Cash Plan in 
2020

Performance conditions

Threshold Maximum

Actual Outcome

Weight  Allocation

Operating income before IAC1)
Organic sales growth
Total allocation 

1,386
5.0%

1,617
6.5%

1,621
6.4%

100%
97%

50%
50%

Total allocation decided by the Board of Directors 2)

50%
49%
99%

100%

1)  Refers to normalised operating income (EBIT) before items affecting comparability. In accordance with the plan 
rules, the Board of Directors has adjusted the calculation of actual level for non-budgeted items or events not 
related to the ordinary course of business e.g. M&A iinvestments outside of budget. 

2) The Board of Directors have decided to round up to 100% allocation, in accordance with the plan rules and man- 
  dates of the Board. 

Dilution 
If all the share rights awarded to senior executives and key employees as at 31 December 
2019 were exercised, the outstanding shares of the Company would increase by 332,902 Class 
B shares, and be equivalent to a dilution of 0.5% of the issued capital and 0.5% of the related 
voting rights at the end of 2019.  

Category

Maximum 
number of  
B shares1)

Maximum 
value  
(SEK Million)2)

President & CEO (Tier 1)
Other members of Group Executive Management (Tier 2 and 3)
Senior executives and key  employees (Tier 4 and 5)
Total outstanding as per 31 December 2019

42,654
108,741
181,507
332,902 

13
33
55
100

1) Representing 100% of the number of shares granted in May 2019.
2) Calculated based on a share price of SEK 301.28 on 27 December 2019.

No of share awards outstanding

Share awards outstanding of the beginning of the year
Share awards allotted during the year
Share awards forfeit during the year
Total outstanding as per 31 December

The weighted average remaining contractual life for the remaining share awards is 2.5 years. 

LTIP 2019

–
406,460
–73,558
332,902

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Items affecting comparability

Accounting principle
Items affecting comparability (IAC) refers to material items and events related to changes 
in the Group’s structure or line of business, which are relevant to understanding the Group’s 
develeopment on a like-for-like basis. 

Separate reporting of items affecting comparability provides a better understanding of the 

Group’s operating activitites and offers more compareble figures between periods. 

Group (SEK million)

Costs related to the separation and listing of NENT Group
Write down of free-TV content and other assets
Restructuring NENT Group
Revaluation of liabilities related to options to acquire shares
Impairment of goodwill related to closed company
Deconsolidation of the operations in Tanzania
Total 

Items affecting comparability classified by function 

Group (SEK million)

Cost of goods sold
Administrative expenses 
Other operating income
Other operating expenses 
Total 

2019

–56
–540
–190
–
–
–
–787

2019

–416
–368
–
–3
–787

2018

–
–16
–53
14
–6
21
–40

2018

–
–53
35
–22
–40

9

Financial items

Group (SEK million)

Interest income
Interest income, MTG Group
Total interest revenue

Interest expense on borrowings
Interest expense, MTG Group
Interest expense, other
Total interest expenses 

Leasing interest income
Leasing interest expense
Leasing net interest

Net exchange rate differences
Effect from discounting 
Other
Other financial items

Net financial items

2019

2018

11
–
11

–29
–
–2
–30

8
–26
–18

1
2
–11
–9

–47

4
7
11

–
–46
–2
–48

–
–
–

–
2
–17
–15

–52

Parent company (SEK million)

2019

2018

Interest income from external parties
Interest income from Group  companies
Net exchange rate differences
Total interest income and other financial income

Interest expense to external parties
Interest expense to Group companies
Borrowing costs
Total interest expense and other financial costs

Net financial items

10
97
–4
103

–29
–16
–12
–56

47

19
5
3
26

–19
–1
–
–20

7

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Taxes

Accounting principle
Corporate income tax
Tax expenses includes current and deferred tax Swedish 
and foreign corporate income taxes. Other taxes such as 
non-deductable VAT, withholding tax, property tax etc is 
reported as operating expense based on the function of 
the underlying transaction.

Deferred tax
Deferred tax refers to changes in temporary differences 
between an assets or a liability’s carring amount and it’s tax 
base. A deferred tax asset is reported corresponding to the 
tax value of loss carry forwards if it is judged likely that the 
loss carry forward will be used to taxable income in the fore-
seeable future. 

Distribution of tax expense

Group (SEK million)

Current tax expense
Adjustment for prior years
Total current tax

Deferred tax
Total

Parent company (SEK million)

Current tax expense
Deferred tax
Total

2019

–183
4
–179

57
–122

2019

–77
1
–76

2018

–163
–21
–184

24
–160

2018

–
–
–

Distribution of tax expense

Group (SEK million)

2019

2018

Tax 
base

Current 
tax

Deferred 
tax

Total 
tax

Tax 
base

Current 
tax

Deferred 
tax

Total 
tax

Income before tax – Nominal tax rate, 21.4% / 22.0%
Non-taxable income

Non-deductable expenses

Temporary differences
Tax-losses, capitalised
Tax losses, not capitalised
Tax losses carry-forward, previously capitalised
Tax losses carry-forward, not previously capitalised
Group contribution from ultimate parent (MTG)
Revaluation of deferred tax
Effects from foregin tax rates
Under/over provided in prior years
Total

712
–71

105

162
146
30
–2
–113
–
–
–
–
–

–152
14

–21

–34
–31
–6
1
24
–
–
23
4
–179

–
–

–

34
31
–
–1
–
–
–8
–
–
57

–152
14

–21

–
–
–6
–
24
–
–8
23
4
–122

1,452
–189

354

161
–
31
–39
–126
–776
–
–
–
–

–319
40

–79

–34
–
–8
9
27
171
–
30
–21
–184

–
–

–

34
–
–
–9
–
–
–
–
–
24

–319
40

–79

–
–
–8
–
27
171
–
30
–21
–160

Parent company (SEK million)

2019

2018

Tax 
base

Current 
tax

Deferred 
tax

Total 
tax

Tax 
base

Current 
tax

Deferred 
tax

Total 
tax

Income before tax – Nominal tax rate, 21.4% / 22.0%
Non-taxable income

–210
–63

Non-deductible expenses
Temporary differences
Group contribution
Total

28
6
597
–

45
13

–6
–1
–128
–77

–
–

–
1
–
1

45
13

–124
–

–6
–
–128
–76

–
–
123
–

24
–

–
–
–24
–

–
–

–
–
–
–

24
–

–
–
–24
–

93

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share10

cont.

Unrecognised tax losses carry-forward by expiry date

Group (SEK million)

2019
2020
2021
2022
2023 and thereafter
No expiry date
Total

There were no tax losses carry forward in 2018 and 2019 in the parent company.

2019

–
21
49
31
135
6
242

2018

17
22
47
30
130
95
341

Deferred tax attributable to:

Group (SEK million)

Tax losses carried forward
Goodwill
Intangible assets
Tangible assets
Right-of-use assets
Financial assets
Inventory
Current receivables
Provisions

Current liabilities
Untaxed reserves
Total

whereof Deferred tax assets

whereof Deferred tax liabilities

Parent company (SEK million)

Financial assets
Total

whereof Deferred tax assets

94

Opening 
 balance  
1 Jan 2018

Deferred tax 
recognised  
in the P&L

Deferred tax 
recognised  
in OCI

Translation 
differences / 
reclass.

31 Dec 2018/ 
1 Jan 2019

Deferred tax 
recognised  
in the P&L

Deferred tax 
recognised  
in OCI

Translation 
differences

Closing 
 balance  
31 Dec 2019

–
–149
–152
11
–
–14
–
18
4

–
–
–280

21
–
9
1
–
–3
3
–11
5

–
–
24

–
–
–
–
–
–6
–
–
–

–
–
–6

–21
–
–
–
–
–
–
–6
1

–
–
–26

28
–
20
–5
1
7
–
1
4

2
-2
57

–
–
–
–
–
–2
–
–
–

–
–
–2

–
–147
–144
11
–
–22
3
1
10

–
–
–287

24

–311

–
–
–
–
–
–3
–
–
–

–
–
–3

29
–147
–125
7
1
–21
3
2
14

2
–2
–239

64

–303

Opening 
 balance  
1 Jan 2018

Deferred tax 
recognised  
in the P&L

Deferred tax 
recognised  
in OCI

Translation 
differences

31 Dec 2018/ 
1 Jan 2019

Deferred tax 
recognised  
in the P&L

Deferred tax 
recognised  
in OCI

Translation 
differences

Closing 
 balance 
31 Dec 2019

–
–

–
–

–
–

–
–

–
–

–

1
1

–
–

–
–

1
1

1

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share11

Earnings per share

12

Intangible assets

Group (SEK million)

2019

2018

Earnings per share before dilution
Net income for the year  attributable to equity holders of the 
 parent company

Shares outstanding on 1  January
Effect from share awards  exercised
Weighted average number of shares, basic

Basic earnings per share, SEK

Diluted earnings per share
Diluted net income for the year attributable to the equity holders 
of the parent  company

Weighted average number of shares, basic
Effect from share awards
Weighted average number of shares, diluted

589

1,286

66,980,902
298,973
67,279,875

66,725,249
128,884
66,854,133

8.77

19.24

589

1,286

67,279,875
204,690
67,484,565

66,854,133
508,272
67,362,405

Accounting for intangible assets
Intangible assets are reported net after deductions for accumulated amortisation according 
to plan and impairment losses. Amortisation according to plan are normally calculated on a 
straight-line schedule based on the acquisition value of the asset and its estimated useful life. 
The intangible assets are classified in the following categories:

Asset

Amortisation period

Capitalised development expenditure 

3–10 years

Trademarks

Trademarks being part of a  purchase price alloca-
tion are normally judged to have indefinite lives 
with impairment tests annually or if triggered by 
events

Customer relations

10–15 years

Beneficial rights/  broadcasting licenses

Estimated amortisation period based on the terms 
of the license

Indefinite lives with impairment tests annually or if 
triggered by events

Diluted earnings per share, SEK

8.74

19.09

Goodwill

Potentially dilutive instruments
Nordic Entertainment Group AB has one outstanding long-term incentive plan. The potential 
dilution is calculated in order to determine the number of shares that can be excercised at 
fair value based on the value of the share awards. Performance share awards are included  
in the potentially dilutive shares from the start of the program, and in accordance with the 
performance targets achieved. The Company has one outstanding programme from 2019 
where the vesting has not occured, but that might have a diluting effect. As per 31 December 
2019 the share awards amounted to 332,902. 

Capitalised development expenditure
Expenditure on development activities, aiming at new or substantially improved products 
and processes, are capitalised if the process is technically and commercially feasible and the 
Group has sufficient resources to complete the development. The development expenditure 
capitalised includes the direct costs and, when appropriate, cost of direct labour and an 
appropriate proportion of overheads. Other development expenditures is expensed in the 
income statement as incurred. Capitalised development expenditures are stated at cost less 
accumulated amortisation and impairment losses. The capitalised expenditure relates mainly 
to software and software platforms.

95

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share12

cont.

Goodwill 
Goodwill arising on consolidation represents the excess of the cost of acquisition over the 
Group’s interest in the fair value of the identifiable assets and liabilities of an acquired business. 
Goodwill is recognised as an asset and tested for impairment losses at least annually. Any 
impairment is recognised immediately in the income statement and cannot be reversed. 
Goodwill arising from acquisitions of associated companies is included in the reported value of 
shares in associated companies. Impairment tests are made on the total cash generating unit. 

Other intangible assets
Other intangible assets, such as acquired customer relations, beneficial rights, broadcasting 
licenses and trademarks, are stated at cost less accumulated amortisation and impairment 
losses.

2019

2018

Group

Parent,company

Capital,expenditures

Capitalised 
expenditure

Trade-
marks

Other

Goodwill

Total

Capitalised 
expenditure

Trade-
marks

Other

Goodwill

Total

2019

2018

475
96

–
–28

16
–
560

–311
27
–103
–6

–6
–
–398

164
161

531
–

–
–

–
14
545

–18
–
–
–

–
–
–18

514
527

681
–

–
–4

12
6
695

–227
4
–71
–

–11
–4
–310

454
385

4,187
–

–
–

–
37
4,224

–1,914
–
–
–

–
–
–1,913

2,274
2,311

5,874
96

–
–32

28
57
6,023

–2,470
31
–175
–6

–16
–4
–2,639

3,405
3,385

384
109

–
–2

–16
0
475

–225
1
–87
–1

1
–
–311

159
164

517
–

–
–

–
14
531

–18
–
–
–

–
–
–18

499
513

344
363

–
–35

1
8
681

–207
38
–54
–

–
–5
–227

137
454

5,024
–

10
–877

0
30
4,187

–2,784
877
–
–6

–
–
–1,914

2,240
2,274

6,270
471

10
–915

–15
53
5,874

–3,234
916
–141
–7

1
–5
–2,470

3,035
3,405

1
–

–
–1

–
–
–

–
–
–
–

–
–
–

–
–

–
1

–
–

–
–
1

–
–
–
–

–
–
–

–
1

(SEK,million)

Acquisition,values
Opening balance 1 January
Investments during the year
Acquisitions through business 
 combinations
Sales and disposals during the year
Change in Group structure,  
 reclassifications etc
Translation differences
Closing balance 31 December

Accumulated amortisation and 
 impairment losses

Opening balance 1 January
Sales and disposals during the year
Amortisation during the year
Impairment losses during the year
Change in Group structure,  
 reclassifications etc
Translation differences
Closing balance 31 December 

As per 1 January
As per 31 December

96

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cont.

Amortisation by function

Group (SEK million)

Cost of goods and services
Administrative expenses
Other operating expenses
Total

2019

–166
–9
–
–175

2018

–137
–4
–
–141

Impairment losses by function

Group (SEK million)

2019

2018

Cost of goods and services
Other operating expenses
Items affecting comparability
Total

–2
–4
–
–6

Cash generating units with significant  
carrying amounts of goodwill

Group (SEK million)

Broadcasting & Streaming
Studios
Total

2019

1,301
1,010
2,311

–1
–
–6
–7

2018

1,286
988
2,274

Impairment testing
Impairment testing, of goodwill and other intangible assets 
with indefinite lives, are based on calculations of the recover-
able amount (value in use), using a discounted cash flow model. 
The cash flows of each cash generating unit are  discounted 
at a pre-tax interest of 8.8% for Broadcasting & Streaming 
and 9.8% for Studios considering the cost of capital, territory, 
the economic environment and risk. The model involves key 
assumptions such as sales, growth rates, sales prices and cost 
growth together with working capital requirements. These 
cash flow projections, calculated over a minimum of a five-
year period, are based on actual operating results, forecasts 
and financial projections, using historical trends, general 
market conditions, industry trends and other available infor-
mation. After the five-year period, a growth rate of 2.5% 
(2.5) is normally applied. 

Impairment
The impairment tests are carried out on a regular basis, 
annually or when triggered by events. The tests did not 
 trigger an impairment for the Group during the period.

Cash generating units with trademarks with indefinite lives

Group (SEK million)

Broadcasting and Streaming
Studios
Total

2019

251
276
527

2018

244
270
513

Sensitivity
The Broadcasting & Streaming segment, which do not 
 indicate an impairment requirement, have such a margin 
that reasonably possible adverse changes in individual 
parameters would not cause the value in use to fall below 
the book value. However, cash flow projections are to its 

nature more uncertain and may also be influenced by factors 
not in control by the company. Such factors could be political 
risks and general market conditions, which might quickly dete-
riorate due to a financial crisis such as crisis due to instability in 
the financial sector. 

The test for the Studios segment indicates a low headroom 

(i.e. the difference between the recoverable value and the 
carrying value). The current calculation, using an individual 
WACC of 8.8%, do not indicate impairment, but a change in 
the recoverable amount, depending on changes in the market 
conditions or other parameters, could result in an impairment. 
A change in the growth rate would give the following results 
for Studios.

Studios (SEK million)

Recoverable amount
Carrying amount

The recoverable amount in relation to the 
 carrying amount in case of a decrease in 
growth rate 

–0,5 percentage point
–1,0 percentage point

2019

2,274
2,075

2,150
2,050

97

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Depreciation by function

Group (SEK million)

Cost of goods and services
Selling expenses
Administrative expenses
Other operating expenses
Total

Write-downs by function

Group (SEK million)

Other operating expenses
Total

2019

–18
–
–36
–
–54

2019

–1
–1

2018

–33
–1
–23
–4
–61

2018

–
–

13

Tangible assets

Accounting for tangible assets
Tangible assets are reported at cost less accumulated depreciation and any write-downs. 
Where parts of an item of machinery and equipment have different useful lives, they are 
accounted for as separate items of machinery and equipment. Depreciation are normally 
calculated using the straight-line method over the assets estimated useful life. Machinery 
and equipment are depreciated over a period of 3 to 5 years.

Group (SEK million)

Cost 
Opening balance 1 January
Investments during the year
Sales and scrapping during the year
Change in group structure,  reclassifications etc
Translation differences
Closing balance 31 December

Accumulated depreciation and write-downs
Opening balance 1 January
Sales and scrapping during the year
Depreciation during the year
Write-downs
Change in group structure, reclassifications etc
Translation differences
Closing balance 31 December

Carrying amount
As per 1 January
As per 31 December

Equipment, tools  
and installations

2019

2018

710
80
–115
–28
8
655

–559
115
–54
–1
16
–7
–489

152
165

666
79
–62
15
11
710

–547
60
–61
–
–1
–10
–559

120
152

98

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share14

 Long-term financial assets

Group companies
The following table lists the major companies included in the Group. A detailed specification of group companies has been submitted  
to the Swedish Companies Registration Office and is available upon request from Nordic Entertainment Group Investor Relations. 

Shares and participations in Group companies 

Ownership in Group companies

Nordic Entertainment Group Radio AB
Nordic Entertainment Group Sweden AB
Viaplay AB

Splay One AB
Strix Television AB
Nordic Entertainment Group Denmark A/S
TV3 Sport1 A/S
Nordic Entertainment Group A/S
Nordic Entertainment Group  Norway A/S
Nordic Entertainment Group AS
P4 Radio Hele Norge AS
NICE Entertainment Group Oy
Nordic Entertainment Group Finland OY
Nordic Entertainment Group Ltd
Digital Rights Group Limited

Co. Reg.no.

556365-3335
556304-7041
556513-5547

556909-3882
556345-5624

Registered 
office

Share  
capital (%)

Voting  
rights (%)

Sweden
Sweden
Sweden

Sweden
Sweden
Denmark
Denmark
Denmark
Norway
Norway
Norway
Finland
Finland
United Kingdom
United Kingdom

100
100
100

100
100
100
100
100
100
100
100
100
100
100
95

100
100
100

100
100
100
100
100
100
100
100
100
100
100
95

Parent company (SEK million)

Co. Reg.no.

Registered office Number of shares Share  capital (%)

Voting rights (%)

Nordic Entertainment Group Sweden Holding AB
Total

556057-9558

Stockholm

5,000

100%

100%

Book value 
31 Dec 2019

Book value 
31 Dec 2018

110
110

–
–

Share capital (%) and Voting rights (%) represent 31 Dec 2019

Shares and participations in Group companies

Parent company (SEK million)

Opening balance 1 January
Acquisition, internally
Closing balance 31 December

2019

–
110
110

2018

–
–
–

99

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share15

Associated companies and joint venture

16

Accounts receivables

Accounting principle
Associated companies and joint ventures are reported based on the equity method. The share of earnings is equal to the 
Group’s share of net income in each associated company or joint venture after conversion into Swedish krona. The following 
table lists the associated companies and joint ventures included in the Group. 

Ownership in Group companies

Airtime Sales AB
NSR Scandinavia AB
Filmen Hundraåringen AB
Angel Films Oy
Dagsljus Teknik AB
Nice Flx Pictures AB
Mediamätning i Skandinavien AB
GH Gigahertz HB
Radiobranschen RAB AB
Digitalradio Norge AS

FilmNation LLC 

Co. Reg.no.

559040-3399
556821-4356
556828-8509

556218-3284
556846-4613
556353-3032
969616-7551
556623-1345

Registered  
office

Share 
capital (%)

Voting 
rights (%)

Sweden
Sweden
Sweden
Finland
Sweden
Sweden
Sweden
Sweden
Sweden
Norway

United Kingdom

50
48
50
48
48
48
25
40
40
50

40

50
48
50
48
48
48
25
40
40
50

40

Summarised financial information 

Group (SEK million)

Net sales
Net income
Other comprehensive income

Non-current assets
Current assets
Total assets

Non-current liabilities
Current liabilities
Total liabilities

2019

225
11
–

22
45
67

8
70
78

2018

195
–12
–

30
91
121

16
85
101

Share of earnings in assoicated companies  
and joint ventures

Group (SEK million)

Share of earnings

Carrying amount 

Group (SEK million)

Equity share in associated 
companies and joint ventures

Shares in other companies
Total

2019

5

2018

–3

2019

2018

34

108
142

17

3
20

Group (SEK million)

31 Dec 2019

31 Dec 2018

Accounts receivables
Gross accounts receivables
Less allowances for doubtful 
accounts

Total

Allowance for doubtful 
accounts
Opening balance 1 January
Provision for potential losses
Actual losses
Reversed write-offs
Translation differences
Closing balance 31 December

Analysis of accounts 
 receivables
Not due
Overdue 30–90 days
Overdue > 90 days
Total

1,187

1,244

–75

1,112

–20

1,224

20
70
–10
–5
1
75

869
204
114
1,187

34
9
–6
–18
1
20

914
231
99
1,244

The credit risk is diversified among a large group of customers. 
The credit risk is assessed based on historical data. The recog-
nised values are judge to be reasonable approximation of 
the fair values.

100

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Prepaid expense and accrued income

18

Shareholders’ equity

Group (SEK million)

31 Dec 2019

31 Dec 2018

Prepaid expenses

Personel
Production
Capitalised subscriber 
 acqusition cost
Other 
Total

Accrued income

Advertising
Subscription
Production
License and royalty
Other
Total

2
29

351
117
499

92
199
254
91
115
751

1
58

280
110
449

59
210
153
152
54
628

Total prepaid expense and 
accrued income

1,250

1,076

Parent company (SEK million)

31 Dec 2019

31 Dec 2018

Other prepaid external 
expenses
Other accrued revenue
Total

14
1
15

1
–
1

The holder of an NENT Class A share is entitled to 10 voting 
rights, the holder of an NENT Class B and NENT Class C share 
one voting right. Class C shareholders are not  entitled to 
 dividend payments. The quota value is SEK 2 per share. 

There were no C shares outstanding at the year end. Shares 
in 2018 refers to MTG’s shares. There were no treasury shares 
at year end.

Shares issued

Parent company

2019

2018 1)

Number of  
shares paid

Quota value 
(SEK million)

Number of 
shares paid

Quota value 
(SEK million)

NENT Class A
NENT Class B
NENT Class C
Total number of shares issued/total quota value as per 31 December

545,662
66,796,582
–
67,342,244

1
134
–
135

545,662
66,441,462
660,000
67,647,124

25
309
4
338

Non-controlling interest
In subsidiaries not wholly owned, the share of equity owned 
by external shareholders is recorded as non- controlling 
 interest. In cases where option clauses exist, the companies 
have been 100% consolidated.

1) Shares in 2018 refers to MTG’s shares.

Paid-in capital/Premium reserve 
The paid-in capital arises when shares are issued at a 
 premium, i.e. shares were paid at a higher price than 
the quota value. 

Translation reserve in equity 
Translation reserve comprises all foreign exchange differ-
ences arising from the translation of the financial statements 
of foreign operations to Swedish krona in the consolidated 
accounts. 

Group (SEK million)

Opening balance 1 January
This year's translation 
 differences, net of tax
Closing balance 31 December

2019

–77

52
–25

2018

–123

46
–77

101

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cont.

19

Proposed treatment of unappropriated earnings

Hedging reserve 
The hedging reserve comprises the effective portion of the cumulative net change in the fair 
value of cash flow hedging instruments related to hedged transactions that have not yet 
occurred. Hedging positions are taken to protect the Group against the effects of transaction 
exposures in the contracted outflow for the main part of programme acquisitions in foreign 
currency. 

The Board of Directors does not propose the previously indicated cash dividend of SEK 7.00 
per share for 2019 to the upcoming 2020 Annual General Meeting of shareholders. The 
Bord of Directors proposes that the un-appropriated earnings be allocated as follows: 
Read more about the Board’s statement on proposed treatment of unappropriated earnings 
on page 117.

Group (SEK million)

Opening balance 1 January
Recognised in other comprehensive income
Closing balance 31 December

2019

37
13
50

2018

–31
68
37

Retained earnings 
Retained earnings comprise of previously earned income.

The following sum in the parent company is avaliable for disposal  
by the Annual General Meeting:

Profit brough forward
Net profit for the year
Total

SEK
SEK
SEK

1,447,712,000
311,548,568
1,759,260,568

The board of directors proposes that the unappriprirated earnings be allocated as follows:

Carried forward
Total

SEK
SEK

1,759,260,568
1,759,260,568

102

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Provisions

21

Accrued expense and prepaid income

Accounting principle
Provision 
A provision is recognised in the balance sheet when the Group 
has a present legal or constructive obligation as a result of 
a past event, and it is probable that an outflow of economic 
resources will be required to settle the obligation and the 
amount can be reliably estimated. If the effect of when in 
time the payment takes place is material, provisions are 
determined by discounting the expected future cash flows 
at a pre-tax rate that reflects current market assessments 
of the time value of money and, where appropriate, the risks 
specific to the anticipated liability. 

Pension
There are mainly defined contribution pension plans within 
the Group. The Group’s payments to defined contribution 
plans are reported as costs in the period when the employee 
performed the services to which the fee relates. A defined 
contribution plan is a post-employment benefit plan under 
which an entity pays fixed contributions into a separate 
entity and will have no legal or constructive obligation to 
pay further amounts.

Group (SEK million)

Opening balance 1 January 2018 
Provisions during the year
Utilised during the year
Reversed during the year
Reclassifications
Translation differences
Closing balance 31 December 2018

Opening balance 1 January 2019 
Provisions during the year
Utilised during the year
Reversed during the year
Translation differences
Closing balance 31 December 2019

Restructuring 
  provisions

Royalties and  
other provisions

38
38
–43
–
–
–
33

33
170
–49
–3
– 
151

401
106
–200
–14
–22
5
276

276
144
–129
–33
5
263

Total

438
144
–243
–14
–22
5
309

309
314
–178
–36
5
414

Group (SEK million)

Accrued expenses

Personnel
Production
Distribution
Royalty
Marketing
Other
Total

Prepaid income
Advertising
Subscription
Production
License and royalty
Other
Total

Total accrued expenses and  
prepaid income

Parent company (SEK million)

Accrued personnel expenses
Other accrued expenses
Total accrued expenses and  
prepaid income

31 Dec 
2019

31 Dec 
2018

326
124
73
18
51
399
991

132
592
108
208
49
1,089

308
114
79
24
96
376
997

83
492
78
1
141
796

2,080

1,793

31 Dec 
2019

31 Dec 
2018

39
23

62

40
–

40

The Group has defined benefit pension plans in Norway 
and Sweden. The plans relate to a few employees and the 
amount is immaterial. In Sweden there is a multi- employer 

defined benefit plan. The Group reports these pension costs 
in the same way as defined contribution plans. 

103

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Financial instruments and financial risk management

Capital management
The primary objective of the Group’s capital management is 
to ensure financial stability, manage financial risks and secure 
the Group’s short-term and long-term need of capital. The 
Group defines its capital as equity including non-controlling 
interest as stated in the balance sheet.

The Group manages its capital structure and makes 

adjustments when necessary due to economic conditions in 
its environment. To maintain or adjust the capital structure, 
the Group may change the dividend payment to share-
holders, buy-back shares or issue new shares. 

The Group monitors capital efficiency using different 
ratios, such as net debt, return on capital employed and 
equity to assets ratio.

Financial risk management
In addition to business operational risks, the Group is exposed 
to various financial risks in its operations. The most important 
financial risks are refinancing-, currency-, credit-, and interest 
rate risk. The risks during 2018–2019 were regulated by the 
financial policy adopted by NENT’s Board of Directors in 2018.
The Group’s financial policy constitutes a framework of 
guidelines and rules for financial risk management and finan-
cial activities in general. The policy is subject to a yearly 
review. The Group’s financial risks are continuously compiled 
and followed up at corporate level by the Group’s treasury 
function to ensure compliance with the financial policy. The 
parent company’s treasury function is responsible for manag-

ing the financial risks. The aim is to limit the Group’s financial 
risks, and ensure that the Group has appropriate and secure 
financing for its current needs.

Liquidity in the Group is concentrated with the Group’s 
treasury function and in local cash pools. Surplus liquidity 
may be invested during a period of maximum six months. 
The financial policy includes a special counterparty regulation 
by which a maximum credit exposure for various counter-
parties to minimise the risk is stipulated.

Financing and refinancing risk
Financing risk is the risk of not being able to meet the need 
for future funding requirements. The Group’s sources of fund-
ing are primarily shareholders’ equity, cash flows from oper-
ations and borrowing. In order to reduce the refinancing risk 
the Group strives to diversify the funding sources and matu-
rity tenors and normally initiate  refinancing of all loans 12 
months prior to maturity. The Group shall at all times strive 
for relevant key ratios equal to investment grade rating.

External borrowing is managed centrally in accordance 
with the Group’s financial policy. Loans are primarily taken 
up by the parent company, and transferred to  subsidiaries 
as internal loans or capital injections. There are currently no 
subsidiaries with external loans and/or overdraft facilities 
connected directly to these  companies. 

a corporate bond for SEK 800 million maturing May 2022 
and a corporate bond for SEK 500 million maturing October 
2020, all with variable 3-month Stibor interest plus a margin. 
The bonds have been issued under the Group’s medium term 
note program (with a total frame of SEK 4,000 million). In the 
short-term capital market, The Group has an uncommitted 
commercial paper program with a frame of SEK 3,500 million 
under which certificates for SEK 2,480 million was issued at 
the balance sheet date. 

The Group also has a five-year committed SEK 4,000 million 

syndicated bank facility arranged in August 2018. The facility 
was not utilised at the balance sheet date. The revolving 
credit facility is unsecured with no required amortisations 
and can be paid out in optional currencies. The interest varies 
with IBOR (not lower than 0%) depending on the currency 
 utilised. Covenants for the facility are based on the ratios 
total consolidated net debt in relation to consolidated EBITDA 
and consolidated EBITDA to net financial expenses. There are 
no regulatory external capital requirements to be met by 
the parent company or any of the subsidiaries other than the 
covenants. The covenants have been fulfilled. 

Overdraft facilities within the Group’s cash-pool banks 
consist of one overdraft facility of SEK 150 million, one of DKK 
50 million, and one of NOK 55 million. In total SEK 278 million 
of which nil was drawn at the balance sheet date. 

The Group has a SEK 300 million corporate bond with fixed 
interest rate maturing July 2026. Additionally the Group has 
a corporate bond for SEK 700 million maturing May 2024, 

As per 31 December 2019, total short- and long-term 
borrow ings amounted to SEK 4,780 (4,372) million including 
SEK 4,780 (0) million borrowed from the capital market.

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cont.

Net debt

Group (SEK million)

31 Dec 2019 31 Dec 2018

Short-term loans
Liabilities related to MTG
Short-term borrowings

Long-term borrowings
Total long-term borrowings

Total financial borrowings

Cash and cash equivalents
Financial net debt

Lease liability
Lease receivables
Lease liabilities net

2,980
–
2,980

1,800
1,800

4,780

1,238
3,542

823
225
598

–
4,373
4,373

–
–

4,373

428
3,944

–
–
–

Net debt

4,139

3,944

Cash-pool overdraft facilities
where of utilised
Revolving credit facilities
whereof utilised

278
–
4,000
–

375
–
–
–

Parent company (SEK million)

31 Dec 2019 31 Dec 2018

Amount due for settlement   
within 12 months
Amount due for settlement  
within 13 to 59 months
Amount due for settlement  
after 60 months

Total 

2,980

4,373

1,500

300

4,780

–

–

4,373

Terms and payback period, gross values 

Group 2019 (SEK million)

Bond loan (floating rates)
Bond loan (fixed rate including 
interest rate swaps)
Commercial papers
Accounts payable
Total

Group 2018 (SEK million)

Liabilities related to MTG
Accounts payable
Total

Interest 
rate

Fixed  
interest  
rate

Effective 
interest 
rate

1.29%

3 months

1.33%

1.48%
3–7 years
0.32% 2–9 months
–

–

1.45%
0.35%
–

Interest 
rate

Fixed  
interest  
rate

Effective 
interest 
rate

1.1%
–

3 months
–

1.1%
–

2019
Total

1,700

600
2,480
2,199
6,979

2018
Total

4,384
1,750
6,134

Maturity 
2020

Maturity 
2021

500

–
2,480
2,199
5,179

–

–
–
–
–

Maturity 
2019

Maturity 
2020

4,384
1,750
6,134

–
–
–

Maturity 
2022 or 
later

1,200

600
–
–
1,800

Maturity 
2021 or 
later

–
–
–

The interest have been calculated using the current interest rates on 31 December.  
The liabilities have been included in the period when repayment may be required at the earliest.

Market risks
Interest rate risk 
Interest rate risk is the risk that changes in the market interest 
rates will adversely affect cash flow, financial assets and 
 liabilities. The Group is exposed to interest rate risk through 
loans, derivatives, other financial assets and utilised interest -
bearing credit facilities. The Group’s financial policy aim to 
gain financial flexibility through a balanced mix between 
variable and fixed interest rates and spreading maturities 
to match funding needs. During 2018–2019, the weighted 
average interest rate period was less than 1 year. 

The Group has one interest rate swap with a nominal 
amount of SEK 300 million fixing part of the interest of the 

corporate bond maturing 2022. Interest paid and received 
in the swap is accounted for as interest in the profit and loss, 
valuations of future cash flows are accounted for in equity.
Short-term investments and cash and cash equivalents 
amounted to SEK 1,238 (428) million as per 31 December and 
the average interest rate period on these assets was approx-
imately 0 month. An increase of 1% would increase the inter-
est cost by approximately SEK 37 million. A 1% de crease would 
reduce the interest expense by approximately SEK 19 million. 
The difference is due to the terms of the loans and assuming 
it would be more difficult to benefit fully from a decrease 
using committed facilities and potential new commercial 
papers. 

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cont.

Credit risk
Credit risk is defined as the risk that the counterparty in a 
transaction will not fulfil its contractual obligations and any 
collateral will not cover the claim of the Group. The credit 
risk in the Group consists of financial credit risk and customer 
credit risk. 

Financial credit risk is the risk arising for the Group in its 
relations with financial counterparties. The management of 
the financial credit risk is regulated in the Group’s financial 
policy. 

Financial counterparties must have a rating of the equiva-

lent of S&P’s single A rating or higher for larger deposits of 
cash or surplus funds. Standardised ISDA agreements are 
signed with all counterparties involved in foreign exchange 
transactions and interest rate swaps. Transactions are made 
within fixed limits and exposures are continuously monitored.
The credit risk with respect to the Group’s accounts receiv-
ables is diversified among a large number of customers, both 
private individuals and companies. The Group’s assessment 
based on historical data is that there are no write-down 
requirements for accounts receivables not due. The majority 
of the current outstanding accounts receivables comprise 
previously known customers, who are judged to have good 
credit worthiness. See also note 16 Accounts receivables. 

The Group’s exposure to credit risk amounts to SEK 2,641 
(2,659) million as per 31 December. The exposure is based 
on the carrying amount for the financial assets, the major 
part comprising cash and cash equivalents and accounts 
receivables.

Currency risk
Foreign exchange risk is the risk that fluctuations in exchange 
rates will adversely affect the income statement, financial 
position and/or cash flows. The risk can be divided into trans-
action exposure and translation exposure.

Derivative instruments
The Group uses forward contracts to hedge its exposure to 
foreign exchange arising from operational activities and 
 currency swaps to match the timing of foreign exchange 
flows. The major part of contracted programme acquisition 
outflows in US dollars is hedged. Derivatives that do not 
 qualify for hedge accounting due to the rules in IFRS 9 are 
accounted for as financial instruments valued at fair value 
through profit and loss.

Derivative financial instruments are recognised initially at 
cost and remeasured to fair value thereafter. The effective 
part of the gain or loss in the cash flow hedge is recognised 
in other comprehensive income with the aggregated changes 
in value in the hedge reserve in equity. When the forecasted 
transaction results in the  recognition of programme inventory, 
the cumulative gain or loss is removed from equity and in-
cluded in the initial cost of inventory. When a hedging instru-
ment expires, the cumulative gain or loss is recognised in the 
income statement. 

Currency stated in SEK (SEK million)

Insurable risks
The parent company ensures that the Group has sufficient 
insurance coverage, including business interruption, director 
and officer liabilities and asset losses. This is done via corpo-
rate umbrella solutions to cover most territories.

Transaction flows
Hedges due in 12 months
Net transaction flows

Effect if SEK falls 5%

Transaction exposure
Transaction exposure arise when inflow and outflow in foreign 
currencies are not matched. According to the Group’s finan-
cial policy, the Group shall hedge the major contractual 
future currency flows on the basis of maximum 36 months 
forward. The corporate treasury department strives to 
match inflows and outflows in the same currency and also to 
take advantage of natural hedges. Hedging is performed to 
protect the Group against the effects of transaction expo-
sures in the contracted outflow for the main part of pro-
gramme acquisitions in US dollars. Approximately 85–100% of 
the contracted currency flows related to programme acqui-
sitions for the next 12 months are hedged. The hedging 
reserve at year-end amounted  
to a total of SEK 57 (58) million. Hedges with a maturity later 
than 12 months have a market value of SEK 9 (–1) million at 
year-end. 

The transaction exposures in the Group occurs when 
 the subsidiaries have external and internal transactions in 
curren cies other than the subsidiary’s functional currency. 
Below is the net of hedges and forecasted transaction 
 exposures for the next 12 months: 

USD

EUR

–3,152
2,332
–820

–2,552
–
–2,552

DKK

2,599
–
2,599

NOK

1,378
–
1,378

–41

–128

130

69

GBP

–366
187
–179

–9

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The nominal value of the major hedge contracts amounted to:

Currency stated in SEK (SEK million)

EUR
USD

2019

–
314

2018

–5
361

Accounting for financial instruments
Financial assets and liabilities include cash and cash equiva-
lents, securities, derivative instruments, other financial receiv-
ables, accounts receivables, accounts payable, contingent 
considerations and loan liabilities.

The effect of a change in the rate by 5% on all of the out-
standing positions as per 31 December would have been 
approximately SEK 126 (164) million, the impact on equity 
would be after deduction of tax. Currency swaps amounted 
to EUR –67 million and USD 60 million per 31 December. 

Translation exposure
Translation exposure is the risk that arises when translating 
equity in a foreign subsidiary, associated company or joint 
venture. There are no hedging positions for translation 
 exposure.

Foreign net assets including goodwill and other intangible 

assets arising from acquisitions are distributed as follows:

Currency

NOK
EUR
DKK
Other currencies
Total equivalent 
SEK value

2019

SEK 
 million

554
147
242
26

%

57%
15%
25%
3%

2018

SEK 
 million

475
78
125
140

%

58%
10%
15%
17%

969

100%

817

100%

A 5% change in NOK/SEK would affect equity by approxi-
mately SEK 28 (24) million, in EUR/SEK the effect would be 
approximately SEK 7 (4) million and in DKK/SEK approximately 
SEK 12 (6) million.

Financial assets at fair value through profit and loss
Shares
The Group’s shareholdings in other companies is non listed.
Changes in the fair values of these shares will impact the 
Income statement. 

Derivatives
Derivates are recognised as a financial asset at fair value 
and realised changes in the value are recognised in profit 
and loss and unrealised value changes are recognised in 
equity as a result of hedge accounting.

Financial assets at amortised costs
Loans and receivables
Non-derivative financial assets with fixed or determinable 
payments that are not quoted in an active market are classi-
fied as current assets, with exception for receivables with 
maturities later than 12 months after the balance-sheet date. 
These receivables are classified as non-current assets. These 
assets comprise accounts receivables and other receivables 
and cash and cash equivalents. Receivables are stated at 
amortised cost less impairment losses. The receivables are re -
viewed monthly to determine whether there is an indication 
of impairment. Such indications include receivables due for 
a longer period than 90 days. Doubtful accounts receivables 
are reported with the amount at which, they are deemed 
likely to be paid.

Financial liabilities at fair value through profit or loss
Derivatives
Derivatives at fair value are recognised as financial liabilities 
and the realised changes in the value are recognised in 
profit and loss and unrealised value changes are recognised 
in equity as a result of hedge accounting.

Contingent considerations and options to acquire 
remaining shares in subsidiaries 
When a subsidiary is acquired and previous owners remain 
as non-controlling interest, the agreement often includes 
an option for the minority owners to sell their share of the 
acquired company to the Group at a later stage. In such 
cases no non-controlling interest is reported but instead a 
financial liability is recognised. The liability is reported at the 
discounted present value of the redemption amount of the 
shares.

Financial assets and liabilities 
The financial liabilities at amortised costs are recognised 
as liabilities to suppliers, short-term interest-bearing liabil-
ities and long-term interest-bearing liabilities. 

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The table below shows the carrying amounts and fair values 
of financial assets and financial liabilities, including the levels 
in the fair value hierarchy. 

The carrying amount of cash and cash equivalents, other 

receivables, accounts receivables and receivables from 
 associated companies and interest- bearing liabilities, 

accounts payables and other liabilities represent a reasonable 
approximation of fair value. 

Group 2019 (SEK million)

Financial assets measured at fair value
Shares and participations in other companies
Forward exchange contracts used for hedging
Interest rate swaps
Total

Financial assets measured at amortised cost
Accounts recievables and other receivables
Cash and cash eqvivalents
Total

Financial liabilities measured at fair value
Foreign exchange swaps
Contingent consideration and options to purchase additional shares
Total

Financial liabilities measured at amortised cost
Long-term borrowings

Short-term borrowings
Accounts payable and other payables
Total

Fair value 
hedging 
instruments

Fair value 
through 
profit and 
loss

Financial 
assets/  
liabilitites at 
amortised cost

Total 
31 Dec 2019

Level 1

Level 2

Level 3

Total

–
77
2
79

–
–
–

3
–
3

–

–
–
–

108
–
–
108

–
–
–

6
17
23

–

–
–
–

–
–
–
–

1,437
1,238
2,675

–
–
–

1,800

2,980
2,593
7,373

108
77
2
188

1,437
1,238
2,675

9
17
26

1,800

2,980
2,593
7,373

–
–
–
–

–
–
–

–
–
–

–

–
–
–

–
77
2
79

–
–
–

9
–
9

–

–
–
–

108
–
–
108

–
–
–

–
17
17

–

–
–
–

108
77
2
188

–
–
–

9
17
26

–

–
–
–

Book value equals fair value except for other financial liabilities where the fair value is SEK 16 million higher than the book value.

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Group 2018 (SEK million)

Financial assets measured at fair value
Shares and participations in other companies
Total

Financial assets measured at amortised cost
Accounts recieavables and other receivables
Cash and cash eqvivalents
Total

Financial liabilities measured at fair value
Forward exchange contratcs used for heding
Contingent consideration and options to purchase addtional shares
Total

Financial liabilities measured at amortised cost
Liabilitites related to MTG
Accounts payable and other payables
Total

Fair value 
hedging 
instruments

Fair value 
through 
profit and 
loss

Financial 
assets/ 
liabilities at 
amortised cost

Total 
31 Dec 2018

Level 1

Level 2

Level 3

Total

–
–

–
–
–

74
–

74

–
–
–

3
3

–
–
–

–
20

20

–
–
–

–
–

1,327
428
1,755

–
–

–

3
3

1,327
428
1,755

74
20

94

4,372
7,999
12,371

4,372
7,999
12,371

–
–

–
–
–

–
–

–

–
–
–

–
–

–
–
–

74
–

74

–
–
–

3
3

–
–
–

–
20

20

–
–
–

3
3

–
–
–

74
20

94

–
–
–

Book value equals fair value except for other financial liabilities where the fair value is SEK 6 million higher than the book value.

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Parent company (SEK million)

Financial assets measured at fair value
Forward exchange contracts used for hedging
Interest rate swaps used for hedging
Total

Financial assets measured at amortised cost

Receivables from group companies
Accounts receivables and other receivables
Cash and cash eqvivalents
Total

Financial liabilities measured at fair value
Forward exchange contracts used for hedging
Total

Financial liabilities measured at amortised cost

Long-term borrowings
Short-term borrowings
Liabilities to group companies
Accounts payable and other liabilities 
Total

Fair value 
hedging 
instruments

Fair value 
through 
profit and 
loss

Financial 
assets/  
liabilitites at 
amortised cost

Total 
31 Dec 2019

Fair value 
hedging 
instruments

Fair value 
through 
profit and 
loss

Financial 
assets/  
liabilitites at 
amortised cost

Total 
31 Dec 2018

77
2
79

–
–
–
–

77
77

–
–
–
–
–

–
–
–

–
–
–
–

6
6

–
–
–
–
–

–
–
–

10,831
73
974
11,878

–
–

1,800
2,980
5,083
105
9,968

77
2
79

10,831
73
974
11,878

83
83

1,800
2,980
5,083
105
9,968

–
–
–

–
–
–
–

–
–

–
–
–
–
–

–
–
–

–
–
–
–

–
–

–
–
–
–
–

–
–
–

13,056
266
–
–

–
–

–
73
11,201
4
11,278

–
–
–

13,056
266
–
–

–
–

–
73
11,201
4
11,278

Book value equals fair value except for other financial liabilities where the fair value is SEK 16 million higher than the book value.

Valuation techniques level 1, 2 and 3
Shares and participations in other companies  
Quoted prices in active markets for identical assets or 
 liabilities are used to determine the fair value. 

Contingent consideration  
Discounted cash flows at the present value of expected 
future payments. The discount rate is risk-adjusted. The 
most critical parameters are estimated future revenue 
growth and future operating margin. 

Forward exchange contracts and interest rate swaps 
The fair value is determined using quoted forward 
exchange rates at the reporting date and present value 
calculations based on high credit quality yielded curves in 
the respective currencies. 

Financial assets, level 3

Group (SEK million)

Opening balance 1 January
New acquisitions
Closing balance 31 December

2019

3
105
108

2018

3
–
3

110

Financial liabilities, level 3

Group (SEK million)

2019

2018

Opening balance 1 January
New acquisitions

Exercise
Changes in fair value
Closing balance 31 December

20
–

–
–3
17

47
6

–14
–18
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Leases

Accounting principle 
IFRS 16 Leases, introduces a single accounting model for all leases (i.e. no classification between 
finance and operating leases). All leases are recognised on the balance sheet as a right-of-use 
asset, representing the right to use the underlying asset, and lease liability. The lease liability is 
initially measured at the present value of the future lease payments discounted by the implicit 
interest on the lease. When the interest rate cannot be easily determined, funding base rates 
with a risk premium are to be used. The expense for operating leases is replaced by depreciation 
on the right-of-use asset, and interest expense on the lease liability.

Lease commitments 
The Group has identified the following categories of leases; offices, cars and car parks. The 
recognition exemption for short-term leases and leases for low value items has been applied. 
An interest rate of 0,8%–4,28% (local IBOR rate including riskpremium) has been applied. 

The Group has applied the modified retrospective approach, which implies no restatement 
of previous periods. For 2018 IAS 17 Leases has been applied, and the expenses for operating 
leases recognised on a straight-line basis over the period the asset is used. 

Commitmets for future payments on non-cancellable operational leases 

Right of use assets

Group (SEK million)

Acquisition values
Change in accounting principle 
New leasing contracts 
End of leasing contracts 
Translation differences
Closing balance 31 December 2019

Accumulated depreciation 
Depreciation during the year
End of leasing contracts 
Translation differences
Closing balance 31 December 2019

Carrying amount
As per 31 December 2019

Real estate Other leases

Total

606
53
–14
10
655

–98
2
1
–96

559

1
9
–
–
10

–3
–
–
–3

7

Group (SEK million)

2019
2020
2021
2022
2023 and thereafter

Total lease commitments 31 December 2018

Paid minimum lease fee 2018

2018

Change in lease liability

164
150
132
131
425

1,003

149

Group (SEK million)

Real estate Other leases

Change in accounting principle 
New leasing contract 
End of leasing contract 
Interest on lease liability 
Payment lease 
Translation difference 

Closing balance 31 December 2019

855
55
–13
26
–144
35

816

4
6
–
–
–3
–

7

Reconciliation lease commitments (IAS 17) and lease liability (IFRS 16)

Group (SEK million)

1 Jan 2019

whereof long-term 
whereof short-term 

Operating leasing commitments as at December 31 2018 in accordance with IAS 17
Less short-term leases and leases for low value items
Discounted with funding base rates including risk premium 
Lease liability as at 1 January 2019 in accordance with IFRS 16 

1 003
–36
–109
859

607
61
–14
10
665

–101
2
1
–99

566

Total

859
61
–13
26
–146
35

823

691
132

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareShort term leases and leases of low value items 
The Group has applied the recognition exemption for short-
term leases and leases for low value items. Lease fees for these 
leases are reported as a cost on a straight-line basis over the 
lease term. Studio equipment is normally leased on a short-
term basis, and most IT- and office equipment are of low value. 

Group (SEK million)

Short term leases 
Studio equipment 

Leases for low value items
IT and office equipment
Total expense for leases for which the 
 recognition exemption is applied 

2019

21

22

43

23

cont.

Age analysis lease liability

Group (SEK million)

Within 1 year
1–2 years
2–5 years
Over 5 years
Total

Cash flows during period

Group (SEK million)

Amortisation of lease receivables
Amortisation of lease liabilities 
Total

Contractual cash flows

Group (SEK million)

Within 1 year
1–2 years
2–5 years
Over 5 years
Total

2019

122
115
314
271
823

2019

33
–121
–88

2019

140
131
355
297
922

Subleases 
A substantial part of the London offices are subleased, as at 
31 December 2019 the sublease receivable amounted to SEK 
225m and sublease income during 2019 amounted to SEK 33m.  

24

Future payment commitments

The table below shows future payments for non-cancable 
 program rights commitments and transponder agreements 
at 31 December.

Group (SEK million)

2019

2018

2019

2018

Program rights

Transponders

2019
2020
2021
2022
2023
2024 and later
Total

–
4,192
5,292
3,052
1,863
4,216
18,616

5,143
4,178
3,023
1,325
1,679
–
15,348

–
174
–
–
–
–
174

168
55
–
–
–
–
223

25

Pledged assets and contingent liabilities

Pledged assets
There are no pledged assets in the Group in 2019 and 2018. 

Parent company (SEK million)

Guarantees subsidiaries

31 Dec 
2019

358

31 Dec 
2018

–

The parent company issues guarantees to the benefit of the 
subsidiaries. These include mainly rental agreements and 
capital coverage. 

Contingent liabilities
Various companies within the group are involved in disputes, 
with collecting societies, over payment of royalties for the past 
use of copyrights and similar rights. Further, NENT companies 
are parties in litigations. The Company does not believe that 
the outcome of these litigations are likely to have a material 
adverse effect on the financial position of the Group. 

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Supplementary information to the statement of cash flows

Adjustments to reconcile net income/loss to net cash provided by operations

Cash paid for interest and corporate tax

Group (SEK million)

2019

2018

Group (SEK million)

Depreciation and amortisation
Write-downs and impariment losses
Writedown of free-TV content and other assets
Total

Provisions
Revaluation of liabilities related to options to acquire shares

Other items
Total

Reconciliation of debts arising from financing activities

327
7
541
875

101
–

–173
–72

201
7
–
208

–135
–3

133
–5

Interest paid
Interest received
Total

Corporate income tax

Parent company (SEK million)

Interest paid

Interest received
Total

Corporate income tax

Group 2019 (SEK million)

Short-term borrowings
Long-term borrowings 
Financing to/from MTG
Total

Group 2018 (SEK million)

Financing to/from MTG
Total

Opening 
 balance 2019

Cash flows

Reclassi-
fication

Other  
changes

Closing 
 balance 2019

–
–
4,372
4,372

2,480
2,300
–4,474
306

500
–500
–
–

–
–
102
102

2,980
1,800
–
4,780

Opening 
 balance 2018

Cash flows

Reclassi-
fication

Other 
changes

Closing 
 balance 2018

1,110
1,110

3,267
3,267

–
–

–
–

4,372
4,372

2019

–24
5
–19

2018

–67
7
60

–310

–104

2019

2018

–24

5
–20

–2

–

–
–

–

Parent company 
All external borrowings are attributable to the parent com-
pany. In addition the parent company has interest-bearing 
receivables from and liabilities to other group companies. 
At year end interest-bearing receivables from group compa-
nies amounted to SEK 10,831 (13,059) million. Interest-bearing 
liabilities  to group companies at year-end amounted to 
SEK 9,863 (11,201) million. The changes during the year are 
explained by a negative cash flow of SEK –890 million. 

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Average number of employees

2019

Men

Women

666
55
178
48
61
10
1,018

470
57
132
65
78
24
826

Total

1,136
112
310
113
139
34
1,844

2018

Women

376
151
88
40
86
20
761

Men

548
173
132
29
74
7
963

Total

924
324
220
69
160
27
1,724

2019

20181)

23
35
58

22
24
46

2019

2018

Men

67%
100%
57%
62%

Women

33%
–
43%
38%

Men

67%
100%
73%
71%

2019

20181)

Men

67%
100%
40%
58%

Women

33%
–
60%
42%

Men

67%
100%
67%
70%

Women

33%
–
27%
29%

Women

33%
–
33%
33%

Group

Sweden
Norway
Denmark
Finland
United Kingdom
Other
Total

Parent company

Men
Women
Total

Gender distribution senior executives

Group

Board of Directors
CEO
Other senior executives
Total

Parent company

Board of Directors
CEO
Other senior executives
Total

1) Reflects the period 2018-07-01–2018-12-31

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Audit fees

(SEK million)

KPMG, audit fees
KPMG, audit related fees
KPMG, tax related fees
KPMG, other services
Total

Group

Parent

2019

2018

2019

2018

12
–
–
3
15

11
–
1
7
19

2
–
–
3
5

2
–
–
5
 7

29

Related party transactions

The Group has related party relationships with its subsidiaries, 
associated companies and joint ventures (see notes 14 and 15).
All related party transactions are based on market terms 

and negotiated on an arm’s length basis. 

Until the listing of Nordic Entertainment Group AB (publ) on 
Nasdaq Stockholm on March 28, 2019, related party relation-
ship exsisted with the companies within the MTG Group and 
the parent company Modern Times Group MTG AB (MTG).  
In 2019, companies within the NENT Group paid management 
fees to MTG. This was reported in the income statement as 
administrative expenses.

Up until the listing, NENT was financed with group internal 

loans from MTG. At year-end 2018, these loans totaled SEK 
4,373m. In connection with the stock exchange listing, these 
loans were redeemed and refinanced externally.

Renumeraton of senior executives 
No other transactions than reported in note 7 have been made.

Group (SEK million)

2019

2018

Group (SEK million)

2019

2018

Net sales 
Associated companies and joint ventures
MTG
Total

Other income
MTG
Total

Costs

Associated companies and joint ventures

MTG

Total

78
–
78

–
–

–42

–

–42

107
44
151

12
12

–37

–30

–67

Accounts receivables and other receivables 
Associated companies and joint ventures
MTG
Total

Accounts payable and other liabilitites
Associated companies and joint ventures
MTG
Total

Financial liabilities
MTG
Total

17
–
17

2
–
2

–
–

25
145
169

–
198
198

4,373
4,373

Other transactions
Shareholders' contribution, MTG
Other transactions with shareholders, MTG
Total

620

2,000
– –5,400
620 –3,401

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30

Significant events after the reporting period

29 January – NENT Group reorganising  
NENT Studios to futher focus on scripted drama 
and international ambitions
NENT Group is reorganising NENT Studios – its content produc-
tion and distribution business that comprises 32 companies in 
17 countries – into a new organisation focused on scripted 
drama production, bot series and movies, and distribution. 
As part of the reorganisation the non-scripted production, 
branded entertainment and events businesses will be 
divested. NENT Group also intends to bring a minority equity 
partner into its scripted drama production business, in order 
to  contribute to the further development of the output and 
operations. 

4 February – Henrik Clausen steps down as 
NENT Group Non-executive Board Director
Henrik Clausen steps down as Non-executive Board Director 
following his appointment as CEO of TDC Group. 

13 & 17 March – NENT Group to temporarily reduce 
Viaplay sports package prices due to changes in 
sports event timings
NENT Group announced that it is temporarily reducing the 
prices of its Sports packages on its Viaplay streaming service 
in all markets following the postponement of various Nordic 
and international sports events due to the global spread of 
the Coronavirus. The spread of the virus is having an adverse 
impact on the Group’s performance, which will put at risk 
NENT Group’s previously stated ambition to deliver profitable 
growth for the full year 2020. NENT Group will not report 
media rights costs for postponed sports events in its income 
statement until such time as the events take place. According 
to the terms of its contracts with sports rights owners, NENT 
Group expects to receive compensation for any events that 
are cancelled due to the spread of the Coronavirus around 
the world. NENT Group is not making any new payments for 
postponed events. 

6 February – NENT Group acquires exclusive rights 
to Premier League in Sweden, Norway, Denmark and 
Finland from 2022 to 2028
NENT Group. the Noric leading streaming company, has 
secured the exclusive Swedish, Norwegian, Danish and Finnish 
media rights to the English Premier League, the world’s lead-
ing national football league, in a ground-breaking six year 
deal that runs from 2022 to 2028. NENT Group currently holds 
the Premier League rights in Sweden, Denmark and Finland 
until 2022. 

20 March – NENT Group takes further actions to 
 offset impact of Coronavirus
NENT Group announced that it is implementing a range of 
measures to reduce its ongoing costs (excluding sports rights 
costs) by approximately SEK 700 million, which will fully impact 
on the Group’s reported results in 2020. In addition, NENT 
Group’s Board of Directors will not propose the previously 
indicated cash dividend of SEK 7 per share for 2019, nor any 
executive long-term incentive plan for 2020, to the upcoming 
2020 Annual General Meeting of shareholders.

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The following funds are at the disposal of the share holders as at 31 December 2019 (SEK):

Parent company (SEK)

The Board of Directors proposes that income for the period and retained earnings be  distributed as follows:

To be carried forward
Total

1,759,260,568
1,759,260,568

The Board of Directors does not propose the previously 
indicated cash dividend of SEK 7.00 per share for 2019 
to the upcoming Annual General Meeting of share-
holders.  

The Board of Directors declare that the consolidated 
financial statements have been prepared in accordance 
with IFRS as adopted by the EU and give a true and fair 
view of the Group’s financial position and results of oper-
ations. The financial statements of the Parent Company 
have been prepared in accordance with generally 

accepted accounting principles in Sweden and give a true 
and fair view of the Parent Company’s financial  position 
and results of operations.

The statutory Administration Report of the Group 
and the Parent Company provides a fair review of the 
development of the Group’s and the Parent Company’s 
operations, financial position and results of operations 
and describes material risks and uncertainties facing 
the  Parent Company and the companies included in 
the Group.

117

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareSignatures

The Board of Directors and the Chief Executive Officer 
confirm that the annual accounts have been prepared 
in accordance with accepted accounting standards in 
Sweden, and that the consolidated accounts have been 
prepared in accordance with the international account-
ing standards in Regulation (EC) No. 1606/2002 of the 
European Parliament and of the Council of July 19, 2002 
on the application of international accounting standards. 

The annual accounts and the consolidated accounts give 
a true and fair view of the Group’s and Parent Company’s 
financial position and results of operations.

The Board of Directors’ Report for the Group and the 
Parent Company gives a true and fair view of the Group’s 
and the Parent Company’s operations, position and results, 
and describes significant risks and uncertainty factors that 
the Parent Company and Group companies face.

The annual accounts and the consolidated statements 
were approved by the Board of Directors and the Chief 
Executive Officer on 2 April 2020. The consolidated 
income statement and balance sheet, and the income 
statement and balance sheet of the  Parent Company, 
will be presented for adoption by the Annual General 
Meeting on 19 May 2020.

David Chance 
Chairman of the Board

Anders Borg
Non-Executive Director

Natalie Tydeman
Non-Executive Director

Anders Jensen
President and CEO

Stockholm 2 April 2020

Simon Duffy
Non-Executive Director

Kristina Schauman
Non-Executive Director

Our Audit report was submitted 2 April 2020
KPMG AB 

Joakim Thilstedt
Authorised Public Accountant and Auditor in Charge

Hök-Olov Forsberg
Authorised Public Accountant

118

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareAudit report

To the general meeting of the shareholders 
of Nordic Entertainment Group AB, 
 corporate id 559124-6847

of the additional report that has been submitted to the 
parent company’s audit committee in accordance with 
the Audit Regulation (537/2014) Article 11. 

Report on the annual accounts  
and consolidated accounts
Opinions
We have audited the annual accounts and consolidated 
accounts of Nordic Entertainment Group AB for the year 
2019. The annual accounts and consolidated accounts 
of the company are included on pages 59–118 in this 
 document. 

In our opinion, the annual accounts have been prepared 
in accordance with the Annual Accounts Act, and present 
fairly, in all material respects, the financial position of the 
parent company as of 31 December 2019 and its financial 
performance and cash flow for the year then ended in 
accordance with the Annual Accounts Act. The consoli-
dated accounts have been prepared in accordance 
with the Annual Accounts Act and present fairly, in all 
material respects, the financial position of the group as 
of 31 December 2019 and their financial performance 
and cash flow for the year then ended in accordance 
with International Financial Reporting Standards (IFRS), 
as adopted by the EU, and the Annual Accounts Act. The 
statutory administration report is consistent with the other 
parts of the annual accounts and consolidated accounts.

We therefore recommend that the general meeting of 
shareholders adopts the income statement and balance 
sheet for the parent company and the group.

Our opinions in this report on the the annual accounts 
and consolidated accounts are consistent with the content 

Basis for Opinions
We conducted our audit in accordance with International 
Standards on Auditing (ISA) and generally accepted 
auditing standards in Sweden. Our responsibilities under 
those standards are further described in the Auditor’s 
Responsibilities section. We are independent of the parent 
company and the group in accordance with professional 
ethics for accountants in Sweden and have otherwise 
 fulfilled our ethical responsibilities in accordance with 
these requirements.This includes that, based on the best 
of our knowledge and belief, no prohibited services 
referred to in the Audit Regulation (537/2014) Article 5.1 
have been provided to the audited company or, where 
applicable, its parent company or its controlled companies 
within the EU.

We believe that the audit evidence we have obtained 

is sufficient and appropriate to provide a basis for our 
opinions.

Key Audit Matters
Key audit matters of the audit are those matters that, 
in our professional judgment, were of most significance 
in our audit of the annual accounts and consolidated 
accounts of the current period. These matters were 
addressed in the context of our audit of, and in forming 
our opinion thereon, the annual accounts and consolidated 
accounts as a whole, but we do not provide a separate 
opinion on these matters. 

Recoverability of goodwill and intangible assets
See disclosures 2 and 12 in the annual account and consol-
idated accounts for detailed information and description 
of the matter.

Description of key audit matter
The carrying value of goodwill and other intangible assets 
such as trademarks and capitalized expenditure as at 
31 December 2019 amount to SEK 3.4 billion. 

Goodwill and intangible assets with indefinite lives are 

required to be tested annually for impairment. Other 
intangible assets are tested where there is an impairment 
trigger.

The impairment tests are complex and include signifi-
cant judgements. The recoverable value of these assets 
is based on forecasting and discounting future cash flows 
using assumptions, such as discount rates, revenue fore-
casts and long-term growth, which are inherently judg-
mental, and which could be influenced by management 
bias.

Response in the audit
We obtained and considered the groups impairment tests 
to assure compliance with the methodology prescribed 
by IFRS. We have further evaluated the future cash flow 
forecasts and their underlying assumptions including 
long-time growth rates as well as the discount rates used. 
We have had reviews with management among others 

including specific focus on the assumptions used in the 
impairment test for Studios, where a reasonable change 
in assumptions could result in an impairment.

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ing the impact of a reasonable change in assumptions to 
determine whether impairment charged was required.

We have further evaluated the disclosures on goodwill 
and other intangible assets that have been included in the 
annual accounts and the consolidated accounts.

Program rights amortisation
See disclosures 2 and 5 in the annual account and consoli-
dated accounts for detailed information and description 
of the matter.

Description of key audit matter
Payments for program rights are reported either as 
inventory or as prepaid expenses mainly depending on 
the start of the license period. Program rights inventory, 
where the license period has started, amount to SEK 2.5 
billion as per 31 December 2019. Determining the timing 
and amount of program right expense recognized in the 
period requires judgement in selection the appropriate 
recognition profile and ensuring that this profile achieves 
the objective of recognizing inventory expense in line with 
the way that it is consumed by the group. 

There is a risk that the recognition profile selected by 
management does not correctly recognize the expense 
in line with consumption.

Response in the audit
We examined the method for expensing program rights 
inventory, taking into account the differing genres of pro-
grams, any significant changes in viewing patterns during 
the year and other assessments made by the group. 

In addition, sample testing on contract were performed to 
evaluate acqusition cost and amortization periods.

We assessed whether the carrying value of the bal-

ances are considered recoverable by analyzing the 
assets on a portfolio basis and comparing the carrying 
value at 31 December 2019 against current year revenue 
and forecasts to determine if any indicators of impair-
ment exist.

Other Information than the annual accounts 
and consolidated accounts 
This document also contains other information than the 
annual accounts and consolidated accounts and is found 
on pages 1–44 and 123–153. The Board of Directors and 
the Managing Director are responsible for this other 
information.

Our opinion on the annual accounts and consolidated 
accounts does not cover this other information and we 
do not express any form of assurance conclusion regard-
ing this other information.

In connection with our audit of the annual accounts and 

consolidated accounts, our responsibility is to read the 
information identified above and consider whether the 
information is materially inconsistent with the annual 
accounts and consolidated accounts. In this procedure we 
also take into account our knowledge otherwise obtained 
in the audit and assess whether the information otherwise 
appears to be materially misstated.

If we, based on the work performed concerning this 
information, conclude that there is a material misstate-
ment of this other information, we are required to report 
that fact. We have nothing to report in this regard.

Responsibilities of the Board of Directors  
and the Managing Director
The Board of Directors and the Managing Director are 
responsible for the preparation of the annual accounts 
and consolidated accounts and that they give a fair 
present ation in accordance with the Annual Accounts Act 
and, concerning the consolidated accounts, in accordance 
with IFRS as adopted by the EU. The Board of Directors 
and the Managing Director are also responsible for such 
internal control as they determine is necessary to enable 
the preparation of annual accounts and consolidated 
accounts that are free from material misstatement, 
whether due to fraud or error. 

In preparing the annual accounts and consolidated 
accounts The Board of Directors and the Managing Direc-
tor are responsible for the assessment of the company’s 
and the group’s ability to continue as a going concern. 
They disclose, as applicable, matters related to going con-
cern and using the going concern basis of accounting. The 
going concern basis of accounting is however not applied 
if the Board of Directors and the Managing Director intend 
to liquidate the company, to cease operations, or has no 
realistic alternative but to do so.

The Audit Committee shall, without prejudice to the 
Board of Director’s responsibilities and tasks in general, 
among other things oversee the company’s financial 
reporting process.

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Our objectives are to obtain reasonable assurance about 
whether the annual accounts and consolidated accounts 
as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditor’s report that 
includes our opinions. Reasonable assurance is a high level 
of assurance, but is not a guarantee that an audit con-
ducted in accordance with ISAs and generally accepted 
auditing standards in Sweden will always detect a mate-
rial misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, indi-
vidually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users 
taken on the basis of these annual accounts and consoli-
dated accounts.

As part of an audit in accordance with ISAs, we exercise 

professional judgment and maintain professional scepti-
cism throughout the audit. We also:

• Identify and assess the risks of material misstatement of 
the annual accounts and consolidated accounts, whether 
due to fraud or error, design and perform audit proce-
dures responsive to those risks, and obtain audit evidence 
that is sufficient and appropriate to provide a basis for 
our opinions. The risk of not detecting a material mis-
statement resulting from fraud is higher than for one 
resulting from error, as fraud may involve collusion, for-
gery, intentional omissions, misrepresentations, or the 
override of internal control.

• Obtain an understanding of the company’s internal 
 control relevant to our audit in order to design audit 
procedures that are appropriate in the circumstances, 
but not for the purpose of expressing an opinion on 
the effectiveness of the company’s internal control.

• Evaluate the appropriateness of accounting policies 

We must inform the Board of Directors of, among 

used and the reasonableness of accounting estimates 
and related disclosures made by the Board of Directors 
and the Managing Director.

• Conclude on the appropriateness of the Board of 

 Directors’ and the Managing Director’s, use of the going 
concern basis of accounting in preparing the annual 
accounts and consolidated accounts. We also draw a 
conclusion, based on the audit evidence obtained, as 
to whether any material uncertainty exists related to 
events or conditions that may cast significant doubt on 
the company’s and the group’s ability to continue as 
a going concern. If we conclude that a material uncer-
tainty exists, we are required to draw attention in our 
auditor’s report to the related disclosures in the annual 
accounts and consolidated accounts or, if such disclosures 
are inadequate, to modify our opinion about the annual 
accounts and consolidated accounts. Our conclusions are 
based on the audit evidence obtained up to the date of 
our auditor’s report. However, future events or conditions 
may cause a company and a group to cease to continue 
as a going concern.

• Evaluate the overall presentation, structure and content of 
the annual accounts and consolidated accounts, including 
the disclosures, and whether the annual accounts and con-
solidated accounts represent the underlying transactions 
and events in a manner that achieves fair presentation.

other matters, the planned scope and timing of the audit. 
We must also inform of significant audit findings during 
our audit, including any significant deficiencies in internal 
 control that we identified. 

We must also provide the Board of Directors with a state-
ment that we have complied with relevant ethical require-
ments regarding independence, and to communicate with 
them all relationships and other matters that may reason-
ably be thought to bear on our independence, and where 
applicable, related safeguards.

From the matters communicated with the Board of 
Directors, we determine those matters that were of most 
significance in the audit of the annual accounts and con-
solidated accounts, including the most important assessed 
risks for material misstatement, and are therefore the key 
audit matters. We describe these matters in the auditor’s 
report unless law or regulation precludes disclosure about 
the matter.

Report on other legal and regulatory  requirements 
Opinions
In addition to our audit of the annual accounts and consol-
idated accounts, we have also audited the administration 
of the Board of Directors and the Managing Director of 
Nordic Entertainment Group AB for the year 2019 and the 
proposed appropriations of the company’s profit or loss.

• Obtain sufficient and appropriate audit evidence 

We recommend to the general meeting of shareholders 

regarding the financial information of the entities or 
business activities within the group to express an opinion 
on the consolidated accounts. We are responsible for 
the direction, supervision and performance of the group 
audit. We remain solely responsible for our opinions.

that the profit be appropriated in accordance with the 
proposal in the statutory administration report and that 
the members of the Board of Directors and the Manag-
ing Director be discharged from liability for the financial 
year.

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OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareBasis for Opinions
We conducted the audit in accordance with generally 
accepted auditing standards in Sweden. Our responsibilities 
under those standards are further described in the Auditor’s 
Responsibilities section. We are independent of the parent 
company and the group in accordance with professional 
ethics for accountants in Sweden and have otherwise ful-
filled our ethical responsibilities in accordance with these 
requirements. 

We believe that the audit evidence we have obtained 

is sufficient and appropriate to provide a basis for our 
opinions.

Responsibilities of the Board of Directors  
and the Managing Director
The Board of Directors is responsible for the proposal 
for appropriations of the company’s profit or loss. At 
the proposal of a dividend, this includes an assessment 
of whether the dividend is justifiable considering the 
requirements which the company’s and the group’s type 
of operations, size and risks place on the size of the 
 parent company’s and the group’s equity, consolidation 
requirements, liquidity and position in general.

The Board of Directors is responsible for the company’s 

organization and the administration of the company’s 
affairs. This includes among other things continuous 
assessment of the company’s and the group’s financial 
 situation and ensuring that the company’s organization 
is designed so that the accounting, management of 
assets and the company’s financial affairs otherwise 
are controlled in a reassuring manner. 

 guidelines and instructions and among other matters 
take measures that are necessary to fulfill the company’s 
accounting in accordance with law and handle the 
manage ment of assets in a reassuring manner.

Auditor’s responsibility
Our objective concerning the audit of the administration, 
and thereby our opinion about discharge from liability, 
is to obtain audit evidence to assess with a reasonable 
degree of assurance whether any member of the Board 
of Directors or the Managing Director in any material 
respect:

• has undertaken any action or been guilty of any omission 

which can give rise to liability to the company, or

• in any other way has acted in contravention of the 

Companies Act, the Annual Accounts Act or the Articles 
of Association.

Our objective concerning the audit of the proposed 
appropriations of the company’s profit or loss, and thereby 
our opinion about this, is to assess with reasonable degree 
of assurance whether the proposal is in accordance with 
the Companies Act.

Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance 
with generally accepted auditing standards in Sweden will 
always detect actions or omissions that can give rise to 
 liability to the company, or that the proposed appropria-
tions of the company’s profit or loss are not in accordance 
with the Companies Act.

As part of an audit in accordance with generally 

throughout the audit. The examination of the administra-
tion and the proposed appropriations of the company’s 
profit or loss is based primarily on the audit of the accounts. 
Additional audit procedures performed are based on 
our professional judgment with starting point in risk and 
materiality. This means that we focus the examination on 
such actions, areas and relationships that are material 
for the operations and where deviations and violations 
would have particular importance for the company’s 
 situation. We examine and test decisions undertaken, 
 support for decisions, actions taken and other circum-
stances that are relevant to our opinion concerning 
 discharge from liability. As a basis for our opinion on 
the Board of Directors’ proposed appropriations of the 
 company’s profit or loss we examined whether the pro-
posal is in accordance with the Companies Act. 

KPMG AB, Box 382, 101 27, Stockholm, was appointed 
auditor of Nordic Entertainment Group AB by the general 
meeting of the shareholders on the 22 May 2019. KPMG 
AB or auditors operating at KPMG AB have been the 
company’s auditor since 2019.

Stockholm 2 April 2020 
KPMG AB

Joakim Thilstedt
Authorised Public Accountant and Auditor in Charge

The Managing Director shall manage the ongoing 

administration according to the Board of Directors’ 

accepted auditing standards in Sweden, we exercise pro-
fessional judgment and maintain professional scepticism 

Hök Olov Forsberg
Authorised Public Accountant

122

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareHistorical overview

(SEK million if not otherwise stated)

Income statement
Net sales
Sales growth, %
 - of which organic growth, %
 - of which acquisitions/divestments, %
 - of which changes in FX rates, %
Operating income before IAC
Operating margin before IAC, %
Items affecting comparability
Operating income
Operating margin, %
Net income for the year

Cash flow
Cash flow from operations
Change in working capital
Net cash flow from operations
Capital expenditures in tangible and intangible assets
Acquisitions and divestments of operations

Net debt
Total financial borrowings
Cash and cash equivalents
Financial net debt
Net debt

Key ratios
ROCE, %
Net debt to EBITDA ratio

Per share data
Shares outstanding at the end of the period
Basic average number of shares outstanding
Weighted average number of shares after dilution
Basic Earnings Per Share (SEK)
Proposed ordinary dividend/Cash dividend per share (SEK)
Market price of Class B shares at close of last trading day (SEK)

2019

2018

2017

2016

15,671
7.6
6.4
–
1.1
1,545
9.9
–787
758
4.8
590

1,393
–791
602
–176
–15

4,780
1,238
3,542
4,139

27.1
2.2

14,568
6.5
3.8
–
2.7
1,544
10.6
–40
1,504
10.3
1,292

1,496
–380
1,116
–550
–19

4,373
428
3,944
3,944

36.5
2.3

13,688
6.1
5.4
–
0.7
1,495
10.9
75
1,570
11.5
1,294

1,417
–695
722
–154
–62

1,110
89
1,021
1,021

47.5
0.6

12,897
5.0
4.8
0.6
–0.4
1,363
10.6
–65
1,298
10.1
931

953
–369
584
–180
–2

892
33
860
860

60.7
0.6

67,342,244 66,980,902 66,725,249 66,663,816
67,279,875 66,854,133 66,706,398 66,655,996
67,484,565 67,362,405 67,142,319 66,826,825
13.93
–
–

8.77
–
302.80

19.24
6.50
–

19.29
–
–

123

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareAlternative Performance Measures

The purpose of Alternative Performance Measures (APMs) is to facilitate the analysis of 
business performance and industry trends that cannot be directly derived from financial 
statements. NENT Group is using the following Alternative Performance Measures: 

• Change in net sales from organic growth, acquisitions/divestments and changes in FX rates 

• Operating income and margin before items affecting comparability (IAC)

• Net debt and net debt/EBITDA

• Capital employed and return on capital employed (ROCE) 

Reconciliation of sales growth 
Since the Group generates the majority of its sales in  currencies other than in the report-
ing currency (i.e. SEK, Swedish Krona) and currency rates have proven to be rather volatile, 
and due to the fact that the Group has  historically made several acquisitions and divest-
ments, the Group’s sales trends and performance are analysed as changes in organic 
sales growth. This presents the increase or decrease in the overall SEK net sales on a com-
parable basis, allowing separate discussions of the impact of acquisitions/divestments and 
exchange rates.

Group (SEK million)

Broadcasting & Streaming
Organic growth
Acquisitions/divestments

Changes in FX rates
Reported change

Studios
Organic growth
Acquisitions/divestments
Changes in FX rates
Reported change

Group 
Organic growth
Acquisitions/divestments
Changes in FX rates
Reported change

124

2019

%

2018

765
–

132
897

338
–
35
373

938
–
165
1,103

6.0
–

1.0
7.0

17.7

1.8
19.5

6.4
–
1.1
7.6

543
–

295
839

–145
3
68
–75

518
3
359
880

%

4.5
–

2.5
7.0

–7.3
0.1
3.4
–3.8

3.8
–
2.6
6.4

Reconciliation of operating income before IAC 
Operating income before items affecting comparability refers to operating income 
after the reversal of material items and events related to changes in the Group’s struc-
ture or lines of business, which are relevant for understanding the Group’s development 
on a like-for-like basis. This measure is used by management to follow and analyse the 
underlying profits and to offer more comparable figures between periods. 

Operating income before and after IAC

Group (SEK million)

Operating income
Items affecting comparability
Operating income before items  affecting comparability

Items affecting comparability 

Group (SEK million)

Costs related to the separation and  listing of NENT Group
Write down of free-TV content and other assets
Restructuring NENT Group
Revaluation of liabilities related to options to acquire shares 
Impariment of goodwill related to closed company 
Deconsolidaton of the operations in Tanzania
Total 

Items affecting comparability classified by function 

Group (SEK million)

Cost of goods sold
Administrative expenses
Other operating income
Other operating expense 
Total 

2019

758
–787
1,545

2019

–56
–540
–190
–
–
–
–787

2018

1,504
40
1,544

2018

–
–16
–53
14
–6
21
–40

2019

2018

–416
–368
–
–3
–787

–
–53
35
–22
–40

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareReconciliation of net debt/EBITDA before IAC ratio 
Net debt refers to the net of interest-bearing liabilities less total cash and interest- bearing 
assets. As from 1 January 2019 the net debt also includes lease liabilities net of sublease 
recevables and dividend payable. Net debt is used by Group management to track the 
debt evolvement of the Group and to analyse the leverage and refinancing needs of the 
Group. The net debt to EBITDA ratio provides a KPI for net debt in relation to cash profits 
generated by the business, i.e. an indication of a business’ ability to pay off all its debts. 
This measure is commonly used by financial institutions to rate credit worthiness. 

Reconciliation of Return on Capital Employed (ROCE) 
Return on capital employed is a performance measure whereby operating income 
before items affecting comparability is put in relation to the capital employed within the 
operations. Operating income before items affecting comparability is the main profit 
level for which operations are responsible and comprise results before interest and tax. 
Capital employed is the sum of current and non-current assets less current and non- 
current liabilities, provisions and liabilities at fair value. All items are non-interest-bearing. 
Capital employed thus equals the sum of equity and net debt. 

Net debt

Group (SEK million)

Short-term borrowings
Liabilities related to MTG
Short-term borrowings

Long-term borrowings
Total financial borrowings 

Cash and cash equivalents
Financial net debt

Lease liabilities
Sublease receivables 
Lease liabilities net

Net debt

Net debt/EBITDA before IAC, ratio

Group (SEK million)

Operating income before IAC
Depreciation and amortisation
EBITDA 12 months trailing

Net debt
Total net debt/EBITDA ratio

2019

2,980
–
2,980

1,800
4,780

1,238
3,542

823
225
598

2018

–
4,373
4,373

–
4,373

428
3,945

–
–
–

4,139

3,944

2019

1,545
336
1,881

4,139
2.2

2018

1,544
201
1,745

3,944
2.3

Group (SEK million)

2019

2018

Inventory
Accounts receivables
Prepaid expense and accrued income
Other current assets
Other current liabilities
Total working capital

Intangible assets
Machinery, equipment and  installations
Right-of-use assets
Shares and participations
Other long-term receivables
Provisions
Other non-current liabilities
Other items included in the capital employed

Capital employed

Average Capital Employed (5 quarters)
Operating income before IAC 12 months trailing
ROCE %

2,551
1,112
4,609
532
–6,923
1,882

3,384
165
566
142
171
–414
–316
3,699

2,428
1,224
3,951
468
–6,598
1,471

3,404
152
–
20
127
–309
–324
3,071

5,581

4,541

5,700
1,545
27.1%

4,229
1,544
36.5%

1)  Average capital employed (5 quarters) and Operating income before IAC 12 months trailing has been adjusted for 
the estimated effect for IFRS 16 for increased comparability. 2018 periods included in Average capital employed 
has been adjusted for Right-to-use assets with SEK 631m, adjusting the average capital employed with SEK 126m 
from SEK 5,574m to SEK 5,700m.

125

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareSustainability 
reporting

Content

Stakeholder engagement and   
materiality determination 

Value chain 

Membership of associations 

Our contribution to the SDGs 

Goals and achievements 

Data tables 

GRI Index 

Report scope & boundaries 

Independent assurance statement 

127

130

131

132

133

135

144

150

1 51

126

Stakeholder engagement and 
materiality determination

In order to provide a strong foundation for our sustaina-
bility strategy, we conducted an extensive materiality 
assessment in 2018 to help us set our priorities and focus 
our efforts. Following a wide stakeholder dialogue, we 
considered our social, economic and environmental 
impacts in society, and reflected on associated topics 
that are important to our stakeholders and substantively 
influence their decisions and views.

Our materiality assessment process 
To ensure we focus on the most important and impactful 
topics, we regularly review our sustainability priorities with 
our stakeholders. In 2018, we conducted the first material-
ity assessment for NENT Group. To identify relevant topics 
for our business, we conducted a review of relevant docu-
ments and databases; looked at media industry trends, 
risks and opportunities for our business and sustainability 
related requirements; and also benchmarked against 
industry peers. This helped us create a long list of relevant 
sustainability topics, which we then filtered through discus-
sions, followed by more than 50 interviews with internal 
and external stakeholders on 28 relevant topics. In the 
interview process, we examined what governs our stake-
holders’ decisions, and jointly assessed possible economic, 
social and environmental impacts of working with a cer-
tain topic. After gathering and assessing our stakeholders’ 
input from the interviews, we populated a final shortlist of 
18 material topics. 

Materiality assessment

High

l

s
r
e
d
o
h
e
k
a
t
s

o
t

e
c
n
a
t
r
o
p
m

I

Respond and report
• Safe, fair & inclusive work environment 
• Talent attraction, development & retention
•  Respecting human rights & freedom of                

Key focus, engage and report
• Diversity & equality off & on-screen*
• Promoting local content & creative industry
• Raising awareness & engaging in societal issues

expression

Monitor and address
• Anti-bribery & corruption
• Open dialogue & transparent decision making
• Responsible sourcing and content production
• Providing channels for raising concerns
• Content accessibility

Assess and communicate
• Data protection & privacy
• Responsible advertising
• Protecting minors & vulnerable groups
• Healthy digital viewing habits
• Reducing waste, energy use & carbon emissions
•  Empowering media understanding & critical 

thinking

Low

Significant impact

High

* Diversity & equality off & on-screen merges two material topics: on-screen representation of diversity, pluralism & equality, and diversity & equality 

in the workplace.

GRI 102-46

GRI 102-47

GRI 103-1

GRI 103-2

GRI 103-3

127

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share 
 
After categorising these material topics into topics mostly 
relevant for our 1) people and culture, 2) business, and  
3) society, we launched a sustainability survey targeting 
all our stakeholder groups internally and externally. We 
engaged 3,225 people in total, and successfully prioritised 
the material topics by importance to our stakeholders, as 
well as by the impact that they believe NENT Group can 
have in those areas. We then assessed the results from 
both the interviews and the sustainability survey together 
with management at a vali dation workshop, after which 
we finalised our materiality assessment. The materiality 
assessment findings formed the foundation of our sustain-
ability strategy and are used to define the key focus areas 
as illustrated by the materiality matrix. Our materiality 
matrix is composed of four elements:

Monitor and address – Issues we continuously observe, 
address and adjust if necessary, in order to ensure 
 compliance and that we meet stakeholders’ reasonable 
expectations. We engage when appropriate, and report 
accordingly. 

Assess and communicate – Issues about which we 
 adequately inform relevant stakeholders, engage in a 
wider dialogue when needed, and report accordingly. 

Respond and report – Issues of higher interest about 
which we actively engage to make sure that we meet 
stakeholders’ reasonable expectations, interests and 
needs. Followed by continuous dialogue and reporting.

Key focus, engage and report – Most significant issues 
that are actively addressed and create substantial value 
or risk for our business, our stakeholders and society at 
large. In focus for our sustainability efforts and followed 
by continuous engagement and reporting.

Our stakeholder engagement 
We take a proactive approach to stakeholder engage-
ment. Engaging with our stakeholders is a cornerstone of 
how we do business. It enables us to keep track of their 
expectations and insights on an ongoing basis. The input 
we receive guides our work and shapes our everyday 
activities, goal setting and reporting. We engaged exten-
sively with our internal & external stakeholders as part of 
our materiality assessment in 2018, and the outcome of 
this engagement both informed our sustainability strat-
egy and is consistent with the material topics presented 
in the report. We have continued to engage with a wide 
range of stakeholders in 2019.

Identifying and engaging with our stakeholders
In the initial phase of our materiality assessment, we 
conduc ted stakeholder mapping. We identified our stake-
holders as entities or individuals that can reasonably be 
expected to be affected by us and our activities, products, 
or services; and/or entities or individuals whose actions 
can reasonably be expected to affect us. We decided on 
a scheme mapping our stakeholders into three categories: 
primary internal, primary external, and secondary external 
stakeholders. We then mapped our stakeholder groups 
based on their impact and interest, ranging from low 
to high, and produced a stakeholder group matrix. This 
allowed us to target all stakeholder groups in our materi-
ality assessment and guided our assessment of the most 
material sustainability topics for NENT Group.                                                                                              

A list of our stakeholder groups, together with the 
engagement methods and key topics raised by each 
stakeholder group during the materiality assessment in 
2018 can be found on the next page.

128

GRI 102-42

GRI 102-43

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareStakeholder group

Communication channels 

Key topics

Customers
B2C: video streaming and linear TV 
 viewers, users of our digital video  
networks, radio listeners. 
B2B: media agencies and corporations.

Direct dialogue, focus groups and ad-hoc content surveys, social media, 
viewing figures, audience appreciation index, customer support channels, 
dialogue programs, newsletters, brochures, campaigns, viewing panels, 
messag ing activities, listener hotlines, competitions, website, audience 
measure ment, interviews, auditory tests, events and concerts. 

Data protection and privacy; respecting human rights and freedom of 
expression; safe, fair and inclusive work environment; protecting children, 
minors and vulnerable groups; responsible sourcing and content production; 
diversity and equality in the workplace; responsible advertising. 

Shareholders

Annual General Meeting, Annual Report, quarterly reports, press releases, 
general and Environmental Social Governance roadshows and conferences 
and Capital Markets Day.

Responsible sourcing and content production; respecting human rights  
and freedom of expression; diversity and equality in the workplace; data 
protection and privacy; open dialogue and transparent decision making. 

NENT Group’s Board of Directors

Board of Directors meetings and interviews. 

Employees

Industry peers

Annual Employee Survey, intranet, newsletters, policies and guidelines, 
 meetings, daily dialogues in person and through dialogue tools.

Continuous dialogue with colleagues and other professionals and quarterly 
peer meetings through the Responsible Media Forum.

Regulators
OfCom and other authorities that 
set the rules for what we do.

Continuous dialogue via mail, telephone and working groups.  
Also information through bulletins. 

Talent attraction, development and retention; providing channels for raising 
concerns; open dialogue and transparent decision making; data protection 
and privacy; anti-corruption. 

Safe, fair and inclusive work environment; respecting human rights and free-
dom of expression; protecting children, minors and vulnerable groups; open 
dialogue and transparent decision making; anti-corruption.

Respecting human rights and freedom of expression; protecting children, 
minors and vulnerable groups; anti-corruption; open dialogue and 
 transparent decision making; safe, fair and inclusive work environment. 

Open dialogue and transparent decision making; respecting human rights 
and freedom of expression; data protection and privacy; safe, fair and inclu-
sive work environment; protecting children, minors and vulnerable groups. 

NGOs and trade associations 
Associations we are members of, 
and non-governmental organisations 
with which we work.

Continuous dialogue, face-to-face meetings, Task Force calls, association 
events with key stakeholders including political institutions and regulators, 
conferences, webinars, monthly board meetings, weekly email discussions, 
long-term projects, joining advocacy efforts through conducting interviews.

Respecting human rights and freedom of expression; protecting children, 
minors and vulnerable groups; empowering media understanding, critical 
thinking and self-expression; raising awareness about societal issues; 
on-screen representation of plurality, diversity, pluralism and equality. 

Business partners 
Companies whose products and 
 services we buy and organisations 
we partner with.

Daily or weekly phone calls and face-to-face meetings, Supplier Code of 
 Conduct, site visits, communication regarding set-up routines on GDPR 
and Supplier Code of Conduct compliance as well as consumer regulatory 
standards. 

Respecting human rights and freedom of expression; anti-corruption; 
responsible sourcing and content production; diversity and equality in the 
workplace; on-screen representation of plurality, diversity, pluralism and 
equality. 

GRI 102-40 GRI 102-44

129

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareBuying and creating content – Creating our own content 
is a major part of our strategy (promoting Nordic story-
telling and the creative industry). When buying content, 
our core suppliers include major Hollywood studios and 
sports rights providers (media rights acquisitions and con-
tent licensing), as well as local studios and channel owners. 
NENT Studios are producing content for internal and 
external use.  

Packaging – To optimise the interests of our stakeholders, 
we decide on where to put, air, schedule or include differ-
ent content, and at what price to make it available. 

Content distribution – We make our content available 
to customers and consumers via multiple linear and on- 
demand TV channels and streaming services, as well as 
radio stations.

Consumer experience – Our audience is as diverse as 
society as a whole. We aim to create experiences that 
engage, entertain and inform all of our audiences. This 
demands creativity from us but also carries a responsibility 
to make sure that the content is aligned with the core 
 values of the company. 

Customer insight & dialogue – We have an ongoing 
 dialogue with all of our stakeholders, in order to improve 
our products and services. This dialogue includes focus 
groups, surveys and interviews, and ensures that we 
deliver our audiences the best possible quality, while 
also offering our business customers the opportunity to 
further build their brands. 

Value chain

As the Nordic region’s leading entertainment provider, 
we offer a wide range of products and services in the 
Nordic and international markets. Our broadcasting and 
streaming segment primarily provides TV and streaming 
services in the  Nordic region, as well as radio networks 
and streaming services in Sweden and Norway. NENT 
 Studios creates, produces and sells scripted, non-scripted 
and digital content for in-house and third-party media 
companies and content distributors. The main revenue 
streams are from advertisi ng, subscriptions, wholesale 
distribution, and the sales of productions or format 
licenses.

Buying & 
creating 
content 

Packaging

Content 
distribution

Consumer 
experience

Consumer 
insight & 
dialogue 

130

GRI 102-9

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareMembership of associations 

We are a member of global partnerships, various media industry associations, national 
and international organisations, advocacy groups and additional bodies. These 
member ships are focused on advancing the 2030 Agenda for Sustainable Development; 
engaging with EU institutions to achieve a balanced and appropriate framework that 

encourages investments in the media sector; advancing the use of digital and new 
technol ogies that enable transformation; promoting ethical standards and professional 
integrity; strengthening freedom of speech; responsible advertising; collaboration on 
sustaina bility issues in the media sector; and promoting effective anti-piracy legislation. 

Organisation

RMF

AAPA

NCP

Responsible Media Forum

The Audio-visual  
Anti-Piracy Alliance

Nordic Content Protection

Description

Partnership between leading global media companies,  collaborating on 
both social and environmental challenges facing the sector.

European organisation addressing 
media piracy issues.

Cross-industry Nordic body addressing piracy through intelligence 
 sharing with enforcement agencies.

Organisation

ACT

COBA

EGTA

EDRA

WorldDAB

The Asociation of Commercial 
 Television in Europe

The Commercial  
Broadcasters Association

The European Group of  
 Television Advertising

The European Digital  
Radio  Alliance

Description

Represents the interests of leading 
commercial broadcasters in Europe. 
Engages with EU institutions to achieve 
appropriate regulatory framework 
that encourages investment and 
growth in the media sector.

Industry body for UK based 
 multichannel broadcasters in 
the digital, cable and satellite 
 television sector and their on- 
demand services.

Aims to support television and 
radio sales houses in monetising 
audio and audiovisual content 
through advertising solutions, 
regardless of device or platform.

Supported by the European Broad-
casting Union and has the goal of 
making digital radio the standard 
and preferred choice of listeners 
across Europe.

Global industry forum aiming to 
facilitate the adoption and imple-
mentation of digital radio based 
on DAB/ DAB+ standards.

Organisation

Norsk Presseforbund

FWCE

Reklam-ombudsmannen

MMS

IAB

The FreeWheel Council for   
Premium Video Europe

Mediamätning i Skandinavien

Interactive Advertising  
Bureau

Description

Joint body for Norwegian mass 
media that aims to promote ethical 
standards and professional integrity 
and to strengthen and protect 
freedom of speech, media and 
information.

Serves the collective interest 
of those in the premium video 
industry through leadership posi-
tions, research, and advocacy 
promoting the premium video 
economy.

A self-regulatory organisation, 
handling complaints about adver-
tising and provides information, 
guidance and training in the field 
of ethical marketing.

Owner together with other media 
houses. MMS measures, but also 
develops methods for measuring, 
consumption of moving images in 
Sweden. 

Aiming to optimise online 
 marketing in Sweden. Works 
through specialised task forces 
that define various standards 
and guidelines.

GRI 102-13

131

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareOur contribution to the SDGs

To address global challenges and create value for all our stakeholders, NENT Group is 
committed to eight of the UN Sustainable Development Goals that are in line with our sus-
tainability strategy. We are also members of the UN Global Compact and UN Sustainable 

Development Goals Media Compact Initiative. Below we illustrate some examples of how 
we have made a positive impact in society, and contributed towards the 2030 Agenda for 
Sustainable Development, and the achievement of the SDGs in 2019. 

Goal and target

Impact and progress

Goal and target

Impact and progress

3.  Good health 
and wellbeing

Reduce mortality from 
non-communicable 
 diseases and promote 
mental health (3.4).

We have organised a Diabetes Gala in Sweden every year 
since 2017. In 2019, we raised over SEK 8 million to support 
research and raise awareness about the disease.     

We have initiated the pan-Nordic BEAT Diabetes Foun-
dation, an independent entity in which we will invest SEK 
2.5 million every year for the next five years. The aim is to 
raise awareness and drive positive change in health tech, 
healthy lifestyles, and inclusion and wellbeing. 

 12.  Responsible             
consumption 
and production

Adopt sustainable 
 practices and inte-
grate sustainability 
practices in reporting 
(12.6) and promote 
universal understand-
ing of  sustainable 
 lifestyles (12.8).

We continuously report on our sustainability work, both on 
our website and in our integrated Annual & Sustainability 
Report. We promote sustainable lifestyles, both in our 
 content and our business. 

By being transparent with our sustainability work and 
promoting it both internally and externally, we are certain 
that it will attract and retain both investors, employees 
and new audiences.

5.  Gender 
 equality

 8.  Decent work 
and economic 
growth

10.  Reduced 

 inequalities

End discrimination 
against women and 
girls (5.1). Ensure 
 participation in lead-
ership and decision 
 making (5.5).

Promoting policies to 
support job creation 
(8.3). Economic growth 
and protecting labour 
rights and promoting 
safe working environ-
ments (8.8).

Promote universal, 
 economic and political 
inclusion (10.2). Ensure 
equal  opportunity and 
end  discrimination (10.3).

In 2019, we hosted industry-wide dialogues to highlight the 
importance of gender equality. We mapped the gender 
equality challenges and enablers in our organisation and 
our content. We also created editorial guidelines. 

In 2020, we will launch a recognition concept to pro-
mote new and diverse talents in our industry and help 
ensure our content better reflects the diversity of our 
 audiences.

Our focus on Nordic storytelling leads to job creation oppor-
tunities in the region, especially in creative areas. 

Offering a safe and healthy working environment is one 
of the key ideas behind our new values. In 2019, we mapped 
our challenges and enablers in this area. In 2020, we will 
focus on reinforcing our whistleblowing process and on 
 raising awareness about health and safety in the workplace.
This work will increase employee satisfaction, enabling us 

to create better content and attract new talents. 

We have focus groups for Equality, Diversity and Inclusion 
who evaluate our work both on and off the screen. In 2019, 
we identified and defined a gender balanced and diverse 
top talent pool and succession planning process. We also 
recruited our first-ever Head of Diversity and Inclusion. 
We also engaged with our suppliers to ensure the require-
ments of our Supplier CoC, including non-discriminatory 
actions, are met.

When we promote equal opportunities we nurture 

a  culture that is inclusive both inside and outside of 
NENT Group.

13.  Climate action

Build knowledge and 
capacity to meet 
 climate change (13.3).

We constantly raise awareness internally about climate 
issues and take actions to reduce our climate footprint. 

In 2019, we initiated a Green Working Group with repre-

sentatives from all our markets to promote greener 
behaviour. In 2020, we will launch a Green Awareness 
Week in all markets to raise employee awareness further.

16.  Peace, justice 
and strong 
institutions

Substantially reduce 
bribary and corrup-
tion in all its forms 
(16.5).

We promote a fair and transparent market where every-
body can compete on equal terms. We conduct business 
responsibly and have established routines to ensure our 
major suppliers support our ethical standards.

We are reviewing the implementation of the Supplier 
CoC and reinforcing our responsible sourcing processes. 

17.  Partnerships 
for the goals

Enhance the global 
partnership for sustain-
able development 
(17.16).

We seek partnerships to enhance our sustainability work. 
In 2019, we worked with several partners, e.g. Reach for 
Change and Generation PEP to promote a better world 
for children. 

We also have a number of industry anti-piracy partner-
ships. In 2020, we will step up our fight against diabetes by 
starting the pan-Nordic BEAT Diabetes Foundation with 
partners.

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Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareGoals & achievements

Setting and following up on realistic and measurable goals that are aligned with our 
strategy is a key success in making sure that we focus on the right things and review our 

goal setting, especially in the context of a fast moving and changing industry. Below we 
present long term goals for 2021, together with the targets and progress so far. 

Goals 2019–2021

Targets and progress 2019

Targets 2020

SDGs

DEVELOPING NORDIC STORYTELLING & THE CREATIVE INDUSTRY

Invest in Nordic storytelling promoted globally

Promote Nordic storytelling by using our platforms and reach

Target: Increase numbers of Viaplay original 
 premieres from 10 in 2018.
Progress: Reached 21 in 2019.

Target: Develop recognition concept to promote  
talents in the creative value chain.
Progress: Due to the reorganisation this was only 
 initiated but then postponed to 2020.

PROMOTING AN EQUAL, DIVERSE & INCLUSIVE SOCIETY 

Increase number of Viaplay  original 
 premieres from 21 to 30.

8.3  Promote policies to support job creation 

and  growing enterprises

Launch recognition concept to promote 
talents in the creative industry.

For our Nordic scripted productions, strive to reach and 
 maintain 50/50 gender balance in the creative value 
chain by 2021 (baseline 44% women in 2019)

Target: Map gender balance in our content value 
chain.
Progress: Mapping done.

For our Nordic scripted productions, 
strive to reach at least 47% women 
in the creative value chain.

Improve our EDI work and increase amount of employees 
answering “works well” or “works excellently” from 88% in 2019 
to 90% in 2021 in the engagement survey on the question: ‘‘Do 
you feel that all employees have the same opportunities and 
duties regardless of gender, gender identity or expression, 
ethnicity,  religion or other belief, disability, sexual orientation, 
or age?’’

Raise awareness and form partnerships for increased 
 equality,  diversity & inclusion

Target: Identify EDI challenges, enablers and develop 
improvement plan including metrics. 
Progress: Recruitment of Head of Diversity and Inclusion.

Establish two-way mentorship pilot 
 programme to empower talents, 
 diversity & enhance knowledge sharing.

Target: Create storytelling & engage for diabetes 
and healthy lifestyles. 
Progress: 3rd consecutive Diabetes gala and 
a  Diabetes documentary.

Include unconscious bias in the value 
training. Engage all managers and 
80% of all employees in the training.

Establish Diabetes foundation as 
 independent entity together with  
at least four partners.

3.4  Reduce mortality from non-communicable 
 diseases and promote mental health
5.1  End discrimination against women and girls
5.5  Ensure full participation in leadership and 

 decision-making

10.2  Promote universal, social, economic and 

 political inclusion

10.3  Ensure equal opportunities and end 

 discrimination

17.16 Enhance the global partnership for 

 sustainable development

133

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Goals 2019–2021

Targets and progress 2019

Targets 2020

SDGs

NURTURING OUR CULTURE

Improve value awareness and increase rating on questions 
regarding values in engagement survey (BEAT index) from 
80% in 2019 to 82% in 2021

Target: Develop Culture & Values training for all 
 managers and initiate further rollout to all  employees.  
Progress: The training was developed and  initiated.

Continue values training with a minimum 
of 80% of employees.

5.5   Ensure full participation in leadership and 

 decision- making

8.8   Protect labour rights and promote safe working 

environments

10.3 Ensure equal opportunities and end  discrimination

Develop career opportunities and increase rating on the 
 question “Are you satisfied with the career opportunities within 
NENT” from 48% in 2019 to 60% in 2021 in engagement survey

Target: Identify a gender balanced & diverse top 
 talent pool and succession planning. 
Progress: All done.

Review the process for talent acquisition 
and succession planning from an EDI 
perspec tive. Initiate activities.

Increase the perception of wellbeing among employees 
and increase rating on questions regarding wellbeing in the 
engagement survey (PAI index) from 76% in 2019 to 78% in 2021

Target: Review and revise policies & benefits for all 
 employees, at all stages of life. Also raising awareness 
on travel and workplace security. 
Progress: E.g. reviewed parental policy and  on going 
 information on travel security. Must be continued in 2020.

Review and identify challenges and 
 enablers for healthier and more safe 
workplaces, including safe travelling.

COMMITTING TO OUR CONDUCT

Ensure that awareness of our Code of Conduct, principles 
&  values (including data privacy) are embedded in daily 
 activities and business for all employees

Address and engage with all identified high-risk suppliers, 
to ensure committment to our ethical standards by 2021

Reduce total CO2 emissions from business travel, facilities 
and energy use by 10% by 2021 (base year 2019)

WE PRODUCING QUALITY CONTENT

Target: Evaluate implemented CoC rollout programme 
and improve as needed. Launch upgraded network of 
Data Protection Managers.  
Progress: Evaluation done and upgraded network 
 initiated.

Target: Map existing supply chain to identify suppliers 
with critical sustainability risks, and initiate a process 
for engaging with all such high-risks entities. 
Progress: Initiated in Q4 2019.

Target: Set launch plan for green awareness week 
and green initiatives in all markets. Initiate collabora-
tion with landlords and smart green travel tips when 
booking tickets.  
Progress: All done.

Launch CoC training and reach 85% in 
awareness about our CoC amongst the 
employees and perform targeted training 
for employees in high risk areas. Finalise 
recruitment of network.

Continue mapping existing supply chain 
to identify suppliers with critical sustaina-
bility risks and data processors with GDPR 
risks, and initiate a process for engaging 
with all such high-risks entities.

Continue activities from 2019 and reduce 
total CO2 emissions from business travel, 
facilities and energy use by 5% in 2020
(base year 2019).

13.3   Build knowledge and capacity to meet  

climate change

16.5   Substainally reduce corruption and bribery

Improve the family experience of our Viaplay platform 
for safe & trusted digital experience

Target: Develop and implement content Editorial 
Guidelines. Launch digital experience with multiple 
user-profiles for child-friendlier viewing & interaction. 
Progress: All done.

Establish kids & parents focus groups for  
all our kids original productions to ensure 
that our content & platform is responsible, 
educative and entertaining.

Improve accessibility across all our platforms by exceeding 
regulations and increasing on accessible content (subtitling, 
audio description and sign language)

Target: Broadcast content on our channels with audio 
descriptions (10%) and subtitles (70%).  
Progress: All done.

Introduce audio descriptions and signed 
language content onto our on demand 
platforms.

10.2   Promote universal, social, economic and  

political inclusion

12.6   Encourage companies to adopt sustainable 
 practices and sustainability reporting

12.8.  Promote universal understanding of  sustainable 

 lifestyles

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Data tables

WORKFORCE DATA 

GRI 102-8

Information on employees & other workers

Headcount

Permanent
Nordics
CEE, UK & US

Temporary
Nordics
CEE, UK & US

Total

Full-time
Part-time
Total

Men

944
873
71
121
119
2
1,065

938
6
944

2019

Women

798
698
100
113
109
4
911

774
24
798

Total

1,742
1,571
171
234
228
6
1,976

1,712
30
1,742

Men

963
882
81
88
85
3
1,051

959
4
963

2018

Women

761
658
103
79
73
6
840

744
17
761

Total

1,724
1,540
184
167
158
9
1,891

1,703
21
1,724

Employees and workers
All workforce data in the sustainability reporting relates to 
employees only (an exception is the injury rate, which covers 
both employees and workers). Employees are defined as 
people with a permanent or temporary contract at NENT 
Group. Workers are people wo work for NENT Group without 
being employees, such as consultants, contractors, freelancers 
and self-employed people.

Headcount 
The number of employees in all tables is expressed as head-
count as of 31 December 2019 and include both permanent 
and temporary employees. There are two exceptions:

i)    One company reported an average FTE 2019 number 
instead of a full headcount number as of 31 December 
2019, due to data availability limitations. 

ii)    Data relating to full-time and part-time employees is 

based on permanent employees only.

Data collection
The majority of data was extracted from internal HR systems, 
payroll systems, and manually populated files. The remaining 
data was derived from employee surveys, accounting pro-
grams, and employment contracts. Strix Bene lux, which is 
based in the Netherlands, was excluded from the 2019 data 
due to an ongoing reorganisation process. 

Regions 
‘Nordics’ includes Sweden, Denmark, Norway and Finland. 
‘CEE, US & UK’ includes Bulgaria, Czech Republic, Hungary, 
 Latvia, Lithuania, Netherlands, Romania, Slovakia, Slovenia, 
the United Kingdom and the United States.

Workers’ contribution 
In 2019, a significant part of NENT Group’s work in all regions 
was performed by workers who are not employees. This 
work included production and post-production, casting and 
talent services, photography, voice-overs, logistical assistance, 
office coordination, production management and coordina-
tion, showrunning, project management, telemarketing, pay-
roll support, sales, scriptwriting, editing, legal  consultancy, 
technical assistance, market research, graphic design, finance, 
business administration, sales and business development 
 services. In this context, a ‘significant part’ means that: 
i)     workers performed activities that are core for NENT 

Group’s business 

ii)    or: the work performed was sufficiently crucial to the 

 business and NENT Group could not operate without it 

iii)    or: more than 50% of the total workforce contained 

 workers who are not employees. 

In 2019, the first two criteria were met at NENT Group. It can 
therefore be concluded that a significant part of the work at 
NENT Group in 2019 was carried out by workers who are not 
employees.

GRI 102-4

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New employee hires & employee turnover

2019

2018

Nordics

CEE, UK & US

Total

Nordics

CEE, UK & US

Total

Number

% Number

% Number

% Number

% Number

% Number

%

352

20%

24

14%

376

19%

340

20%

39

20%

379

20%

175
177

50%
50%

132
211
9

37%
60%
3%

5
19

8
16
–

21%
79%

33%
67%
–

180
196

48%
52%

201
139

59%
41%

17
22

44%
56%

218
161

58%
42%

140
227
9

37%
60%
3%

154
180
6

45%
53%
2%

19
20
– 

49%
51%
– 

173
200
6

46%
53%
2%

299

17%

30

17%

329

17%

313

18%

42

22%

355

19%

163
136

16%
17%

61
217
21

14%
18%
12%

9
21

6
20
4

12%
20%

20%
15%
36%

172
157

16%
17%

201
112

20%
15%

67
237
25

15%
17%
15%

120
176
17

33%
15%
13%

18
24

16
25
1

21%
22%

44%
17%
8%

219
136

21%
16%

136
201
18

34%
15%
13%

Total new hires

Split by gender
Men
Women

Split by age group
<30
30–50
>50

Total turnover

Split by gender
Men
Women

Split by age group
<30
30–50
>50

New hires is defined as all employees joining the company 
for the first time. This excludes transfers of existing employ-
ees within NENT Group, as well as job promotions which are 
reported separately as internal recruitment.

The total new hires rate is calculated against the total 
number of employees at NENT Group. The total new hires 
rates per region are calculated against the total number of 
employees for each region. The splits by gender and age 
group are calculated against the total new hires number. 

Total turnover covers all employees who left their employ-

ment at NENT Group for any reason, including resignation, 
redundancy, leaving during probation period, end of tempo-
rary employment or retirement.

The total turnover rate is calculated against the total 
 number of employees at NENT Group. The total turnover 
rates per region are calculated against the total number of 
employees for each region. The splits by gender and age 
group are calculated against the total number of employees 
in each category. 

Internal recruitment

Men

2019

Women

Total

Men

2018

Women

Total

Number

% Number

% Number

%

Number

% Number

% Number

%

Internally recruited

48 

4.5%

51 

5.6%

99

5.0%

50

4.8%

 39 

4.6%

89

4.7%

The internal recruitment rates refer to the number of 
employees recruited to their current position from another 
position within NENT Group and are shown in relation to the 
total number of employees in each category. The figures 
include job promotions, and internal transfers into a new 
role, regardless of whether the position has been externally 
advertised.

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Employees covered by collective bargaining agreements

2019

2018

Number

% Number

%

The total number of employees was used as a basis for 
 calculating the percentage of employees covered by 
 collective bargaining agreements.

Proportion of  
employees covered

90

5%

74 

4%

GRI 402-1

Minimum notice periods regarding operational changes

Average minimum number of weeks 

GRI 401-3

Parental leave (PL)

Number of employees entitled to PL
Number of employees who took PL
Proportion of employees who took PL

2019

6 

The average minimum number of weeks was calculated by 
taking an average of all minimum notice periods reported 
by all NENT Group companies. Data was not available for 
2018 since this GRI indicator was introduced in 2019.

In some companies with collective bargaining agreements, 

the minimum notice period and terms for consultation and 
negotiation are specified in an agreement regarding opera-
tional changes.   

2019

2018

Men Women

Total

Men Women

Total

993
64
6.5%

838
77
9.1%

1,831
141
7.7%

994
51
5.1%

786
68
8.7%

1,780
119
6.7%

Employees entitled to PL
At NENT Group, employees’ entitlement to PL is recognised 
and followed as prescribed by law. In some companies, all 
employees (both permanent and temporary) are entitled 
to PL. In other companies, only permanent employees are 
entitled. 

Employees who took PL
This covers employees who have taken PL during the year 
reported. The proportion of employees who took PL is 
 calculated against the number of employees who are 
 entitled to PL. 

GRI 103-1

GRI 103-2

GRI 103-3

137

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareGRI 403-2 Work-related injuries, diseases, fatalities, lost days and absence

Work-related fatalities (number)
Work-related injuries (number)
Occupational diseases (number)
Lost days from work (number)
Days absent from work (number)

Work-related injury rate*
Nordics
CEE, UK & US

Occupational disease rate*
Nordics
CEE, UK & US

Lost days rate*
Nordics
CEE, UK & US

Absent days rate**
Nordics
CEE, UK & US

*   per 1 million working hours
**  per 100 working days

2019

2018

Men Women

Total

Men  Women

Total

–
1
4
181
605

0.9
–
13.5

1.9
2.0
–

84.0
90.2
–

N/A
1.9
N/A

–
5
2
273
868

2.7
2.4
4.8

1.1
1.2
–

148.1
167.1
–

N/A
3.9
N/A

– 
6
6
454
1,473

1.8
1.1
8.3

1.5
1.7
–

113.5
124.7
–

N/A
2.7
N/A

–
2
1
60
145

0.9
1.0
–

0.5
0.5
–

28.2
30.7
–

N/A
N/A
N/A

–
3
1
45
307

1.8
2.0
–

0.6
0.7
–

26.5
30.4
–

N/A
N/A
N/A

–
5
2
105
452

1.3
1.5
–

0.5
0.6
–

27.4
30.6
–

N/A 
N/A 
N/A 

Work-related injury rate
This covers both employees and workers and is defined as 
a non-fatal injury arising from, or in the course of work duties. 
It includes minor (first-aid) injuries. In 2018, there were five 
injuries at NENT Group in Sweden that are excluded from 
the 2018 year’s figures since it was not possible to report the 

gender of the injured employees. Due to the low number 
of injuries, this report does not give a regional breakdown 
of the types of injuries. 
  An injury can be reported by an employee, internal safety 
representative, manager or other. Reporting and recording 
of injuries is carried out in various ways, such as through 

138

internal HR, payroll or service desk systems; directly to an 
office, HR department, executive or event manager via 
email or word of mouth; externally by insurance funds and 
companies; or manually in excel files, online documents or 
physical files. 

Occupational disease rate
This relates to employees only and covers diseases arising 
from a work situation or activity, or from a work-related 
injury. 

Lost days rate
This relates to employees only and is defined as working days 
where an employee is unable to perform their usual duties 
because of an occupational disease or accident Lost days 
are reported as scheduled working days, beginning to count 
the day after the accident. 

Absent days rate
This relates to employees only and is defined as days of 
absenteeism in each category in relation to the total number 
of employees in that category and 253 working days per 
year. N/A means that due to changes in data collection 
methods in 2019 compared to 2018, data was available only 
for NENT Group in Denmark, Norway and Sweden in 2019, 
however excluding all NENT Studios companies, and Viasat 
Sales AB in Sweden. All data from 2018 is excluded for the 
same reason.

All rates are calculated by dividing the number in each 
 category by the total amount of working hours or days in the 
same category. For all rates, the yearly working hours for one 
employee are assumed to be eight hours per day for 253 days. 

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareGRI 404-1

Average yearly employee training

Hours

CEO, EVPs, CxOs, Sub.CEOs, SVPs
VPs, Heads of
Managers
Non-managers
Total

2019

2018

Men Women

Total

Men Women

Total

1.8
6.9
3.6
2.4
2.9

3.1
3.0
4.9
2.5
2.9

2.4
5.0
4.3
2.4
2.9

N/A
N/A
N/A
N/A
N/A

N/A
N/A
N/A
N/A
N/A

N/A
N/A
N/A
N/A
N/A

Figures are calculated against the total number of employees 
for each category. Training hours at NENT Group in Sweden 
are excluded as it is not possible to report gender or employee 
category. At NENT Group in Sweden, there were on average 
5.6 training hours in 2019. 
  N/A means that data was not available due to changes 
in employee categories and method of collecting data. 
Managers are defined as employees with personnel respon-
sibility. This employee category also includes team leaders. 
Non-managers are defined as employees without personnel 
responsibility.

GRI 404-3

Performance and Development Appraisals (PDA)

Proportion of employees who received PDA

Men Women

Total

Men Women

Total

2019

2018

CEO, EVPs, CxOs, Sub. CEOs, SVPs
VPs, Heads of
Managers
Non-managers
Total

62%
62%
93%
73%
74%

72%
81%
100%
72%
77%

67%
71%
97%
73%
76%

N/A
N/A
73%
53%
59%

N/A
N/A
67%
64%
66%

N/A
N/A
70%
58%
62%

The PDA rate is defined as the percentage of employees in 
each category who participated in a PDA. Gender and 
employee category data was not available in 2018 or 2019 for 
NENT Group in Sweden, or in 2019 for NENT Group in Finland.  

•  At NENT Group in Sweden, 76% of employees participated 

in a PDA in 2019 and 84% in 2018.

•  At NENT Group in Finland, 74% of employees participated 

in a PDA in 2019.

N/A means that data was not available due to changes in 
employee categories. Managers are defined as employees 
with personnel responsibility. This employee category also 
includes team leaders. Non-managers are defined as 
employees without personnel responsibility.

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Diversity of governance bodies and employees

Part of total workforce

CEO, EVPs, CxOs, Sub. CEOs, SVPs
VPs, Heads of
Managers
Non-managers

By gender

Board of directors 

   Women
   Men

CEO, EVPs, CxOs, Sub. CEOs, SVPs

   Women
   Men

VPs, Heads of
   Women
   Men
Managers
   Women
   Men

Non-managers
   Women
   Men

Total

   Women
   Men

140

2019

3%
10%
10%
77%

2019

33%
67%

45%
55%

43%
57%

47%
53%

46%
54%

46%
54%

2018

N/A
N/A
10%
77%

2018

33%
67%

N/A
N/A

N/A
N/A

48%
52%

44%
56%

44%
56%

By age 

Board of directors 

   <30
   30–50
   >50

CEO, EVPs, CxOs, Sub. CEOs, SVPs

   <30
   30–50
   >50

VPs, Heads of

   <30
   30–50
   >50
Managers
   <30
   30–50
   >50

Non-managers

   <30
   30–50
   >50

Total

   <30
   30–50
   >50

2019

2018

–
17%
83%

–
76%
24%

6%
85%
9%

4%
86%
10%

28%
64%
8%

23%
69%
8%

–
50%
50%

N/A
N/A
N/A

N/A
N/A
N/A

4%
88%
8%

26%
67%
7%

21%
71%
8%

N/A means that data was not available due to changes in employee categories. Managers 
are defined as employees with personnel responsibility. This employee category also includes 
team leaders. Non-managers are defined as employees without personnel responsibility. 

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareENVIRONMENTAL DATA 

Carbon footprint, tonnes CO2e

Scope 1 – direct emissions
Scope 2 – indirect emissions
Total Scope 1 & 2

Scope 3 – other indirect emissions
Total Scope 1, 2 & 3

Emissions per employee 

2019

205
1,293
1,498

5,986
7,484

3.77

2018

Energy consumption, GJ

263
1,206
1,469

6,416
7,885

4.42

Direct energy consumption
Indirect energy consumption
Cooling
Electricity
Heating
Total 

Energy consumption per employee 

2019

–
20,767
5
15,298
5,464
20,767

10.47

2018

–
19,616
–
12,098
7,518
19,616

10.99

The data covers the main emission sources in NENT Group’s operations: 

i)   Facilities – energy use in NENT Group’s offices and other facilities, including broadcasting 

and TV production when performed directly by the company. 

ii)   Materials – consumption of office supplies, fruit and coffee. 

iii)  Travel – business travel (including air, rail and road travel) and hotel stays. 

In 2019, NENT Group switched from a location-based to a market-based method of calculating 
CO2e from energy use. This allows the purchase of renewable energy to be accounted for in 
the total carbon footprint. The market-based method was applied retroactively, meaning that 
the 2018 and 2019 figures are comparable. 

At NENT Group, no fuel is burnt that falls under the direct energy use category. The calculation 
methodologies used are based on the GHG Protocol and are supplemented where necessary 
by additional data and assumptions. At NENT Group, the following emissions fall within the 
three scopes outlined in the GHG Protocol: 

Scope 1 direct emissions – Leased and owned cars, fuel. 

Scope 2 indirect emissions – Cooling, electricity and heating. 

Scope 3 other indirect emissions – Heating, use of materials and travel such as private and 
rental cars, hotel nights, taxi and air travel. 

Emission figures are calculated via quarterly data gathering processes across the company’s 
facilities, as well as from external travel suppliers. The figures are based on all three GHG 
Proto col scopes and the base year is 2018. 

In 2019, for the first time all NENT Group’s companies reported available carbon data. This 
data improvement may have led to increases for some indicators, such as electricity. For  further 
information on NENT Group’s green actions, please refer to page 39 of this report.

GRI 302-1

GRI 302-3

GRI 305-1

GRI 305-2

GRI 305-3

GRI 305-4

141

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KSEK

Donated media time
Products & services
Cash donations
Total donations 

Funds raised for charity
Total corporate giving 

Hours

Volunteering hours

2019

45,301
–
39
45,340

8,080
53,420

2019

58

2018

30,958
1,525
209
32,692

8,239
40,931

2018

422

The value of donated media time is based on the estimated market value of the commercial 
media time that NENT Group has donated to charity organisations. Funds raised for charity 
include NENT Group’s own fundraising campaigns and funds raised together with NGOs.
Products & services refers to any products or services that have been donated to charity free 
of charge, such as subscriptions. In 2018, the majority of volunteering hours related to NENT 
Group’s Diabetes Gala.

142

GRI 203-1

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareCOMPLIANCE DATA 

Content compliance breakdown – TV & Streaming

Content compliance breakdown – Radio

Number of complaints

Advertising
Not in breach
Out of which relating to minors
Sponsorship
Not in breach
Out of which relating to minors
Programmes, promos & other
Not in breach
Out of which relating to minors
Total

Still pending at the end of 2019
Fines/penalties

2019

2018

Number of complaints

2019

2018

–
–
–
–
–
–
7
7
–
7

2
–

4
4
1
1
1
–
15
15
1
20

–
–

Advertising
Not in breach
Sponsorship
Not in breach
Programmes, promos & other
Not in breach
Total

Still pending at the end of 2019

Fines/penalties

–
–
–
–
–
–
–

–

–

–
–
–
–
–
–
–

–

–

All of NENT Group’s radio stations hold local licenses and are therefore locally regulated. No 
broadcast complaints relating to NENT Group’s radio channels were received in 2018 or 2019. 

The figures refer to the number of broadcast complaints, and are divided into various cate-
gories (advertising, sponsorship and programmes and promos). All NENT Group’s Ofcom 
licensed TV channels and streaming services are included in these figures. ‘Not in breach’ 
means that the complaint was dismissed by Ofcom and that the content in question was 
determined to be in compliance with rules and regulations. ‘Still pending’ means that the 
 complaint has yet to be ruled upon. 

Content compliance training

Number of people trained

Internally
Externally
Total

Anti corruption

Number of cases

Confimed incidents of corruption
Whisteblower incidents 

2019

74
14
88

2018

131
–
131

2019

2018

–
1

–
–

NENT Group’s central Content Compliance Team provides continuous training for employees 
whose daily work involves NENT Group’s content compliance procedures, such as those work-
ing in acquisitions, programming, scheduling, sales, on-air planning and creative services.  
  When necessary, the Content Compliance Team also trains external production teams who 
produce content for NENT Group’s services or channels. For more information on NENT 
Group’s whistleblowing process see page 38.

GRI 205-3

GRI 417-2

GRI 417-3

143

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share 
GRI Index

GRI 101

 Foundation 2016 – General Disclosures

102-1

102-2

102-3

102-4

102-5

102-6

102-7

102-8

102-9

102-10

102-11

102-12

102-13

102-14

102-15

Organisational Profile

Name of the organization

Activities, brands, products, and services

Location of headquarters

Location of operations

Ownership and legal form

Markets served

Scale of the organization

Reference

Administration report (Page 60)

Business segment (Pages 67–68)

Administration report (Page 60)

At a glance (Inside cover page-page 1)
Data tables (Page 135)

The NENT Group Share (Page 42)

Business segments (Pages 67–68)

At a glance (Inside cover page-page 1)
Consolidated balance sheet (Page 71)

Assurance

Comment  

NENT Group portfolio covers five products 
and services (Viaplay, Viafree, Viasat, TV and 
Radio)

Information on employees and other workers

Supply chain

Data tables (Page 135)

Value Chain (Page 130)

 Significant changes to the organization and its supply chain

Significant events in 2019 by quarter (Page 61)

Precautionary Principle or approach

Committing to our conduct (Page 39)

External initiatives

Membership of associations 

Strategy

Statement from senior decision-maker

Key impacts, risks, and opportunities

CEO’s Statement (Page 6)

Membership of associations (Page 131)

Reference

CEO’s Statement (Pages 4–6)

How we create impact (Pages 29–30)
Risk and risk management (Page 57)

Assurance

Comment  

Ethics and Intergrity

Reference

Assurance

Comment  

102-16

Values, principles, standards, and norms of behavior

Committing to our conduct (Pages 37–39)

102-17

Mechanisms for advice and concerns about ethics

Committing to our conduct (Page 38)

144

GRI 102-55

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareGovernance

102-18 

Governance structure

102-20 

Executive-level responsibility for economic, environmental,  
and social topics 

Reference

Assurance

Comment  

Governance and responsibility (Page 49)

Governance and responsibility (Page 49)

102-22 

Composition of the highest governance body and its committees 

Governance and responsibility (Page 47)

102-23

102-24

102-25

102-26

102-27

Chair of the highest governance body

Board of Directors (Page 51)

Nominating and selecting the highest governance body

Governance and responsibility (Page 46)

Conflicts of interest

Governance and responsibility (Page 47)
Administration report (Page 66)

Role of highest governance body in setting purpose, values and strategy

Governance and responsibility (Page 49)

Collective knowledge of highest governance body 

Governance and responsibility (Page 49)

102-30

Effectiveness of risk management processes

Risk and risk management (Page 57)

102-31

Review of economic, environmental, and social topics

Governance and responsibility (Page 49) 
Risk and risk management (Page 57)

Highest governance body's role in sustainability reporting 

Governance and responsibility (Page 49)

102-32

102-33

Communicating critical concerns

102-35

Remuneration policies

102-36

Process for determining remuneration 

Stakeholder Engagement

102-40

List of stakeholder groups

Risk and risk management (Page 57)
Committing to our conduct (Page 38)

Governance and responsibility (Page 49)
Administration report (Page 66)

Governance and responsibility (Page 49)
Administration report (Page 66)

Reference

Assurance

Comment  

Stakeholder engagement and materiality 
determination (Page 129)

102-41

Collective bargaining agreements

Data tables (Page 137)

102-42

Identifying and selecting stakeholders

102-43

Approach to stakeholder engagement

102-44

Key topics and concerns raised

Stakeholder engagement and materiality 
determination (Page 128)

Stakeholder engagement and materiality 
determination (Page 128)

Stakeholder engagement and materiality 
determination (Page 129)

145

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share102-45

Reporting Practice
Entities included in the consolidated financial statements

102-46

Defining report content and topic Boundaries

102-47

List of material topics

Restatements of information

Changes in reporting

Reporting period

Date of most recent report

Reporting cycle

Contact point for questions regarding the report

102-48

102-49 

102-50

102-51

102-52

102-53

102-54

102-55

102-56

Assurance

Comment  

Reference
Financial statements (Pages 69–77)   
Report scope and boundaries (Page 150)
Stakeholder engagement and materiality 
determination (Pages 127–128)  
Report scope and boundaries (Page 150)
Stakeholder engagement and materiality 
determination (Page 127)
Report scope and boundaries (Page 150)

Report scope and boundaries (Page 150)

Report scope and boundaries (Page 150)

Report scope and boundaries (Page 150)

Report scope and boundaries (Page 150)

Report scope and boundaries (Page 150)

Claims of reporting in accordance with the GRI Standards

Report boundaries and scope (Page 150)

GRI content index

External assurance

GRI Index (Pages 144–149)

Independent assurance statement (Page 151)

GRI 200

Economic Standard Series – Material Topics

GRI 201
103-1 to 103-3 Management approach

Economic Performance 2016

201-1

Direct economic value generated and distributed

GRI 203
103-1 to 103-3  Management approach

Indirect Economic Impacts 2016

203-1

Infrastructure investments and services supported

203-2

Significant indirect economic impacts 

GRI 205
103-1 to 103-3 Management approach

Anti-corruption 2016

205-2

205-3

Communication and training about anti-corruption  
policies and procedures
Confirmed incidents of corruption and actions taken

146

Reference
Administration report (Pages 59–68) 
 Materiality determination (Pages 127–128)
Consolidated income statement (Page 70)
Consolidated balance sheet (Page 71)

Reference
Developing Nordic Storytelling and the crea-
tive industry (Page 31). Promoting an equal, 
diverse and inclusive society (Pages 32–34). 
Materiality determination (Pages 127–128)
Developing Nordic Storytelling and the creative 
industry (Page 31). Promoting an equal, diverse and 
inclusive society (Page 34). Data tables (Page 142)
Promoting an equal, diverse and inclusive 
 society (Pages 33–34)
Reference
Committing to our conduct (Pages 37–38) 
Materiality determination (Pages 127–128)
Committing to our conduct (Page 37)

Committing to our conduct (Pages 37–38)
Data tables (Page 143)

Assurance

Comment  

Partially reported. Excludes payments to 
 government, community investments; and 
direct economic value on separate levels  
since  it is not considered material. 
Comment  

Assurance

Assurance

Comment  

Partially reported. We only disclose the total % of 
employees at NENT Group that were trained.

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareGRI 300

Environmental Standards Series – Material Topics

GRI 302

Energy 2016

103-1 to 103-3 Management approach

302-1

302-3

Energy consumption within the organization

Energy intensity

GRI 305

Emissions 2016

103-1 to 103-3 Management approach

305-1

Direct (Scope 1) GHG emissions

305-2 

Energy indirect (Scope 2) GHG emissions

305-3

305-4

Other indirect (Scope 3) GHG emissions

GHG emissions intensity

GRI 400

Social Standards Series – Material Topics 

GRI 401

Employment 2016

103-1 to 103-3 Management approach

401-1 

401-3 

New employee hires and employee turnover

Parental leave

GRI 402

Labour/Management Relations 2016

103-1 to 103-3 Management approach

Reference

Assurance

Comment  

Committing to our conduct (Pages 37–39) 
Materiality determination (Pages 127–128)

Data tables (Page 141)

Data tables (Page 141)

Reference

Committing to our conduct (Pages 37–39)
Materiality determination (Pages 127–128)

Data tables (Page 141)

Data tables (Page 141)

Data tables (Page 141)

Data tables (Page 141)

Assurance

Comment  

Reference

Assurance

Comment  

Nurturing our culture (Pages 35–36) 
 Committing to our conduct (Page 38) 
 Materiality determination (Pages 127–128)

Data tables (Page 136)

Data tables (Page 137)

Partially reported. Method for data collection 
regarding return to work and retention will be 
reviewed and reported on next year.

Reference

Assurance

Comment  

Committing to our conduct (Page 38) 
 Materiality determination (Pages 127–128) 
Data tables (Page 137)

402-1

Minimum notice periods regarding operational changes

Data tables (Page 137)

GRI 403

Health and Safety 2016

103-1 to 103-3 Management approach

403-2 

Types of injury and rates of injury, occupational diseases, lost days, 
and  absenteeism, and number of work-related fatalities

Reference

Assurance

Comment  

Nurturing our culture (Pages 35–36) 
 Committing to our conduct (Page 38) 
 Materiality determination (Pages 127–128) 

Data tables (Page 138) 

Due to the small number of injuries, we do not 
provide a regional breakdown of the types of 
injuries to protect the privacy of our employees. 

147

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe share 
 
GRI 404

Training and Education 2016

103-1 to 103-3 Management approach

Reference

Assurance

Comment  

Nurturing our culture (Pages 35–36) 
 Committing to our conduct (Page 38) 
 Materiality determination (Pages 127–128)

404-1 

Average hours of training per year per employee

Data tables (Page 139)

404-3 

Percentage of employees receiving regular performance and  
career development reviews

GRI 405

Diversity and Equal Opportunity 2016

103-1 to 103-3 Management approach

Nurturing our culture (Page 36)
Data tables (Page 139)

Reference

Promoting an equal, diverse and inclusive 
 society (Pages 32–34). Nurturing our culture 
(Pages 35–36). Committing to our conduct 
(Page 38). Materiality determination (Pages 
127–128)

Assurance

Comment  

405-1

Diversity of governance bodies and employees

Data tables (Page 140)

GRI 406

Non-discrimination 2016

103-1 to 103-3 Management approach

406-1

Incidents of discrimination and corrective actions taken

GRI 412

Human Rights Assessment 2016 

103-1 to 103-3  Management approach

Reference

Assurance

Comment  

Promoting an equal, diverse and inclusive 
 society (Pages 32–34). Nurturing our culture 
(Pages 35–36). Committing to our conduct 
(Page 38). Materiality determination (Pages 
127–128)

Promoting an equal, diverse and inclusive 
 society (Page 33)

Reference

Assurance

Comment  

Committing to our conduct (Pages 37–38)
Materiality determination (Pages 127–128)

412-2

Employee training on human rights policies or procedures

Committing to our conduct (Page 37)

Partially reported. Data for total training 
hours is not available.

GRI 417

Marketing and Labelling 2016

103-1 to 103-3 Management approach

417-2 

Incidents of non-compliance concerning product  
and service information and labeling

417-3

Incidents of non-compliance concerning marketing communications

Reference

Assurance

Comment  

Committing to our conduct (Page 38) 
 Producing quality content (Pages 40–41) 
Materiality determination (Pages 127–128)

Producing quality content (Page 40)
Data tables (Page 143)

Producing quality content (Page 40)
Data tables (Page 143)

148

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareG4 

Media Sector Disclosures

Content creation

103-1 to 103-3 Management approach

M2

M3 

Methodology for assesing and monitoring  
adherence to content creation values  

Actions taken to improve adherence to content  
creation values, and results obtained

Content dissemination

103-1 to 103-3 Management approach

M4

M5 

Actions taken to improve performance in relation to content dissemination 
issues (accesibility and protection of vulnerableaudiences and informed 
 decision making) and results obtained

Number and nature of responses (feedback/complaints) related to  content 
 dissemination, including protection of vulnerable groups

Audience interaction

103-1 to 103-3 Management approach

M6

Methods to interact with audiences and results

Reference

Assurance

Comment  

Developing Nordic Storytelling and creative 
industry (Page 31). Promoting an equal,  
diverse and inclusive society (Pages 32–34).  
Committing to our conduct (Page 38).  
Producing quality content (Pages 40–41). 
Materiality determi nation (Pages 127–128)

Promoting an equal, diverse and inclusive 
 society (Pages 32–33). Producing quality 
 content (Pages 40–41)

Developing Nordic Storytelling and creative 
industry (Page 31). Promoting an equal,  
diverse and inclusive society (Pages 32–33) 
 Committing to our conduct (Page 38) 
 Producing quality content (Pages 40–41)

Reference

Assurance

Comment  

Committing to our conduct (Page 38) 
 Producing quality content (Pages 40–41) 
Materiality determination (Pages 127–128)

Producing quality content (Page 41)

Producing quality content (Page 40)

Reference

Assurance

Comment  

Committing to our conduct (Page 38) 
 Producing quality content (Pages 40–41) 
 Materiality determination (Pages 127–128)

Producing quality content (Page 41)

Partially reported. We do not disclose number 
of people engaged, broken down by 
engagement method due to such group 
aggregated data inavailability. 

Media Literacy

103-1 to 103-3 Management approach

M7 

Actions taken to empower audiences through media  
literacy skills development and results obtained

Reference

Assurance

Comment  

Producing quality content (Pages 40–41) 
 Materiality determination (Pages 127–128)

Producing quality content (Page 41)

149

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareReport scope and boundaries 

This is NENT Group’s first Annual report with an integrated 
Sustainability report since separating from previous 
 parent company Modern Times Group (MTG) and listing 
independently on Nasdaq Stockholm in 2019. The report 
was prepared in accordance with the GRI Standards
(Core Level), and it fulfills the requirements for sustainabil-
ity reporting as stipulated by the Annual Accounts Act 
(ÅRL). We have also applied the GRI G4 Media Sector
Supplement for indicators where possible.
   The report’s content has been defined by the topics 
which were deemed material in our materiality assess-
ment conducted in 2018, and served as a basis for our first 
NENT Group’s sustainability strategy. The report covers
NENT Group’s performance in a wider sense of sustaina-
bility, assessing our impacts in the society through the 
sustain able development goals, and the areas where we 
believe we can add wider societal value. 
   The report boundary has been defined by using the 
completeness principle to reflect NENT Group’s significant 
economic, environmental and social impacts. The report-
ing scope includes operations over which we have full 
control (i.e. subsidiaries where NENT Group AB owns 51% 
or more). The data covers NENT Group’s companies which 
were active in 2019.

  There were significant data improvements in 2019 
allowing for better data monitoring & reporting, such as 
the integration of all NENT Group’s companies into our 
Group HR system, and almost all Nordic NENT Studios 
companies into our Group Travel system, which was not 
the case before for our NENT Studios segment. For specifi-
cation on methods of workforce data collection please 
refer to page 135.  
  Strix Benelux based in the Netherlands was excluded 
from the workforce data due to an ongoing reorganisa-
tion process. One small NENT Studios office in Romania 
was not included in the carbon data for energy use.

Because of the reorganisation at NENT Group in 2019, 

information about average minimum time of notice 
period about reorganisation has been included.
  We continue to work towards further integration, and 
take steps to improve data accuracy. In 2019 we switched 
from a location-based to a market-based method of 
 calculating CO2e from energy use, which allows for the 
purchase of renewable energy to be accounted for in 
the total carbon footprint. 

Reporting period  
1 January 2019–31 December 2019

Reporting framework: 
GRI Standards (Level: Core) & G4 Media 
Supple ment

Changes in reporting: 
First year reporting, hence no changes

Date of most recent report: 
First year reporting

Restatements of information: 
First year reporting, hence no restatements

Contact details

For questions regarding NENT Group’s opera-
tional sustainability work, please contact the 
Sustainability department (sustainability@
nentgroup.com). 

Questions regarding NENT Group’s Annual 

Report and Sustainability Report should be 
directed to the Investor Relations department 
(investors@nentgroup.com). Both departments 
are located at NENT Group’s head office at 
Ringvägen 52 in Stockholm, Sweden. 

150

GRI 102-45

GRI 102-46 GRI 102-48 GRI 102-49

GRI 102-50

GRI 102-51

GRI 102-52

GRI 102-53

GRI 102-54

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareIndependent assurance statement 

Introduction
We have been engaged by the Board of Directors and 
the Chief Executive Officer of Nordic Entertainment 
Group AB to undertake a limited assurance engagement 
of Nordic Entertainment Group AB Sustainability Report 
for the financial year 2019. Nordic Entertainment Group 
AB has defined the scope of the Sustainability Report that 
also is the Statutory Sustainability Report on pages 28–41,
49, 57 and 126–150.

Responsibilities of the Board of Directors and the 
Chief Executive Officer
The Board of Directors and the Chief Executive Officer 
are responsible for the preparation of the Sustainability 
Report including the Statutory Sustainability Report in 
accordance with applicable criteria and the Annual 
Accounts Act respectively. The criteria are defined on 
page 150 in the Sustainability Report and are part of 
the Sustainability Reporting Standards published by GRI 
(The Global Reporting Initiative), that are applicable to the 
Sustainability Report, as well as the accounting and calcu-
lation principles that the Company has developed. This 
responsibility also includes the internal control relevant to 
the preparation of a Sustainability Report that is free from 
material misstatements, whether due to fraud or error. 

Auditor’s responsibility  
Our responsibility is to express a conclusion on the Sustain-
ability Report based on the limited assurance procedures 
we have performed and to express an opinion regarding 
the Statutory Sustainability Report. Our assignment is 

 limited to the historical information that is presented and 
does not cover future-oriented information.

We conducted our limited assurance engagement in 

accordance with ISAE 3000 Assurance engagements 
other than audits or reviews of historical financial infor-
mation. A limited assurance engagement consists of 
 making inquiries, primarily of persons responsible for the 
preparation of the Sustainability Report, and applying 
analytical and other limited assurance procedures.  
Our examination regarding the Statutory Sustainability  
Report has been conducted in accordance with FAR’s 
accounting standard RevR12 The auditor’s opinion regard-
ing the Statutory Sustainability Report. A limited assurance 
engagement and an examination according to RevR 12 
is different and substantially less in scope than an audit 
conducted in accordance with International Standards on 
Auditing and generally accepted auditing standards in 
Sweden. 

The firm applies ISQC 1 (International Standard on 
Quality Control) and accordingly maintains a compre-
hensive system of quality control including documented 
policies and procedures regarding compliance with ethical 
require ments, professional standards and applicable legal 
and regulatory requirements. We are independent of 
 Nordic Entertainment Group AB in accordance with pro-
fessional ethics for accountants in Sweden and have other-
wise fulfilled our ethical responsibilities in accordance with 
these requirements.

The limited assurance procedures performed and the 

examination according to RevR 12 do not enable us to 
obtain assurance that we would become aware of all 

significant matters that might be identified in an audit. 
The conclusion based on a limited assurance engagement 
and an examination according to RevR 12 does not provide 
the same level of assurance as a conclusion based on an 
audit.

Our procedures are based on the criteria defined 
by the Board of Directors and Managing Director as 
de scribed above. We consider these criteria suitable for 
the preparation of the Sustainability Report. 

We believe that the evidence obtained is sufficient and 
appropriate to provide a basis for our conclusions below. 

Conclusions
Based on the limited assurance procedures performed, 
nothing has come to our attention that causes us to believe 
that the Sustainability Report is not prepared, in all material 
respects, in accordance with the criteria defined by the 
Board of Directors and Executive Management. A Statutory 
Sustainability Report has been prepared. 

Stockholm 2 April 2020
KPMG AB

Joakim Thilstedt 
Authorised Public Accountant 

Torbjörn Westman
Expert Member of FAR

GRI 102-56

151

Overview CEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability reportingThe shareDefinitions & Glossary

Financial key ratio definitions

Capital employed 
Capital employed is the sum of current and 
non-current assets less current and non-current 
liabilities, provisions and  liabilities at fair value. 
All items are non- interest-bearing.

Cash flow from operations
Cash flow from operations comprises operat-
ing cash flow before financial items and tax 
payments, taking into account other financial 
cash flow.

Earnings per share
Earnings per share is expressed as net income 
attributable to equity holders of the parent 
divided by the average number of shares.

EBITDA
EBITDA is read Earnings Before Interest, Tax, 
Depreciation and Amortisation.

Equity/assets ratio
The equity/assets ratio corresponds to share-
holders’ equity including non- controlling inter-
est, expressed as a  percentage of total assets.

Interest coverage ratio
Interest coverage ratio is calculated as operat-
ing income less financial costs divided by finan-
cial costs.

Items affecting comparability (IAC)
Items affecting comparability refers to mate-
rial items and events related to changes in the 
Group’s structure or lines of business, which are 
relevant for understanding the Group’s devel-
opment on a like-for-like basis.

Net debt 
Net debt is the sum of short- and long-term 
interest-bearing liabilities less total cash and 
interest-bearing assets. As from 1 January 2019 
net debt also includes lease liabilities net of 
sublease receivables and dividend payable.

Operating income
Operating income comprise results before inter-
est and tax. A synonym for operating income is 
EBIT (Earnings Before Interest and Tax).

Operating margin %
Operating profit as a percentage of net sales.

Organic growth
Change in net sales compared to the same 
period of the previous year excluding 
 acquisitions and divestments and adjusted 
for currency effects. 

Return on capital employed (ROCE) %
Return on capital employed is calculated as 
operating income as a percentage of average 
capital employed.

Return on equity (ROE) %
Return on equity is expressed as net income as 
a percentage of average shareholders’ equity.

Working Capital
Current assets, excluding cash and equivalents 
and current tax assets, reduced by interest- 
free current liabilities, excluding current tax 
 liabilities. 

Financial calendar

Q1 Results Announcement 
Thursday, 23 April 2020

Silent period 2–23 April

Annual General Meeting 2020
Tuesday, 19 May 2020 

Stockholm

Documentation and further 

details of when and how to give 

notice to attend will be published 

in advance on  

www.nentgroup.com

Q2 Results Announcement
Wednesday, 22 July 2020

Silent period 1–22 July

Q3 Results Announcement
Thursday, 22 October 2020

Silent period 1–22 October

152

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability informationThe shareOperational key ratio  definitions and glossary

AVOD, Advertising video  
on-demand
A video on demand service that is free for 
users and funded through advertising.

EST, Electronic sell-through
A sub-category of TVOD whereby  customers 
pay a one-time fee to download content for 
permanent access.

Third-party customer
A customer who has access to NENT Group’s 
 content through a third-party company.

Branded content
Editorial content (i.e. not advertising spots) that 
is funded by and produced for an advertiser.

Non-scripted content
Content such as reality entertainment shows or 
documentaries that do not  follow a set script.

Carriage fee
A fee paid by a TV distributor to NENT Group in 
order to show NENT Group’s TV channels.

CSOL, Commercial share of listening
A company’s share of commercial radio listen-
ing in the age group 12+ years ( Norway) or 
12–79 years (Sweden).

CSOV, Commercial share of viewing
A company’s share of commercial TV viewing 
in the age group 15–49 years.

Direct-to-consumer
The distribution of products and services by a 
company directly to the customer. 

Original
Content created and owned by a media com-
pany (as opposed to content acquired from 
another company) for direct distribution to its 
own or partners’ customers.

Scripted content
Content such as drama series or films that follow 
a set script.

Sublicensing
The licensing of content by one company from 
another company currently holding this license.

SVOD, Subscription video on-demand
A video on demand service where a  customer 
pays a regular subscription fee to access the 
service.

TV Everywhere
A common feature of pay-TV services that 
enables customers to access pay-TV content 
over the internet.

TVOD, Transaction video  
on-demand
A video on demand service where  customers 
can purchase content on a pay-per-view basis.

VOD, Video on-demand
A general term for services that enable 
 customers to stream or download video 
 content whenever they want and on a range 
of devices.

Addresses

Nordic Entertainment Group AB
Telephone  

+46 (0)8 562 025 00  

www.nentgroup.com

Postal address
P.O. Box 2094  

SE-103 13 Stockholm  

Sweden 

Visitors’ address
Ringvägen 52  

SE-118 67 Stockholm  

Sweden 

Investors
investors@nentgroup.com 

Sustainability 
sustainability@nentgroup.com

Media
press@nentgroup.com 

Whistleblowing
sustainability@nentgroup.com

OverviewCEO’s statementPerfectly  positionedInvestment propositionSustainabilityGovernance reportAdministration report & Financial statementsSustainability informationThe sharewe are the           beat of entertainment