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Nordstrom

jwn · NYSE Consumer Cyclical
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Ticker jwn
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Sector Consumer Cyclical
Industry Department Stores
Employees 10,000+
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FY2010 Annual Report · Nordstrom
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Nordstrom, INc.   
AnnuAl RepoRt 2010

SCORECARD

Fiscal Year 

Net sales 
Earnings before income taxes  
Net earnings 
Earnings per basic share 
Earnings per diluted share 
Cash dividends paid per share 

2010 

$9,310 
991 
613 
2.80 
2.75 
0.76 

2009 

$8,258 
696 
441 
2.03 
2.01 
0.64 

% Change

12.7
42.5
39.0 
37.9
36.8
18.8

423

435

388

368

397

37.5

37.4

34.5

35.5

36.7

26.5

25.5

26.7

24.5

29.8

28.7

25.4

25.5

28.8

25.9

2006

2007

2008

2009

2010

2006

2007

2008

2009

2010

2006

2007

2008

2009

2010

SaleS per Square Foot ($)

groSS proFit  
(As a Percentage of Net Sales)

Sg&a expenSe  
(As a Percentage of Net Sales)

Same-Store SaleS percentage change

2006
7.5

2007
3.9

2008
(9.0)

2009
(4.2)

2010
8.1

12.8

12.9

5.06

5.16

5.20

5.41

5.56

10.2

7.6

8.1

Total

Credit Business
Retail Business

1,251

1,177

1,142

975
(Adjusted total)

848

312

2006

2007

2008

2009

2010

2006

2007

2008

2009

2010

2006

2007†

2008

2009

2010

earningS beFore income taxeS  
(As a Percentage of Total Revenues)

inventory turn  
(Cost of Sales and Related Buying and  
Occupancy Divided by Average Inventory)

caSh Flow From operationS ($)

Dollars in millions except per share and per square foot amounts

†2007 cash flow from operations was $312. cash flow from operations was impacted in 2007 by the securitization accounting change and, to a lesser extent, growth in 
credit accounts receivable. 2007 adjusted cash flow from operations of $975 is a non-GAAP financial measure and is calculated as follows: cash flow from operations of 
$312, plus the impact of $1,083 related to accounts receivable, and less the impact of $420 related to the investment in asset-backed securities, both primarily related to 
the securitization accounting change. We believe that adjusted cash flow from operations is a useful measure for investors to understand the effect of the securitization 
accounting change in comparing 2007 results to other years. It should not be considered a substitute for cash flow from operations.

Dear customers, employees and shareholders,

2010 was a terrific year that exceeded our expectations. 

Our team increased same-store sales 8.1 percent in 2010 following a 4.2 percent decrease in 2009, and 

achieved  solid  earnings  improvement  over  the  prior  year.  We  also  increased  sales  per  square  foot  to 

$397, which is now approaching pre-recession levels, though still below our peak of $435 from 2007.  

We turned in some of our all-time best performances on a number of fronts in 2010, including:

• Record sales of $9.31 billion.

• The fastest inventory turn we’ve ever had at 5.56, reflective of our ability to flow  

fresh product into our stores.

• Regular-price selling that is back to historically high levels, and shows customers are  

responding to the newness, quality and value of our fashion offering.

Merchandising is a core strength and a big reason for our success. Our buyers have done a great job 

of delivering new fashion that our customers want. Our team demonstrated thoughtful planning, sharp 

editing and disciplined execution throughout the year. Their hard work helped us continue to grow sales 

faster than inventory, maintain the balance of our offering and have the flexibility we need to quickly 

respond based on how the customer is shopping.

We crossed another milestone in 2010, surpassing 200 total stores. During the year, we opened three 

new  Nordstrom  full-line  stores  and  17  Nordstrom  Racks.  The  Rack  is  a  great  way  for  us  to  meet  new 

customers and delivers a high return on investment. We look forward to further growing our full-line 

store and Rack store presence in the coming year. 

Last year we redefined the ways we serve the customer in our stores. For example, we unveiled Wedding 

Suites in 14 of our stores starting last November and will open four more in 2011. We also expanded our 

complimentary Personal Stylist program, going from 459 stylists at the start of 2010 to 777 stylists by 

the end of the year, with plans to further grow this service at all our full-line stores. Wedding Suites and 

personal  styling  are  indicative  of  our  ability  to  leverage  our  strengths  in  personalized  service,  breadth  of 

offering and collaboration across departments. Most important, both are helping us improve the shopping 

experience in our stores while increasing sales. 

As  good  as  2010  was,  we  know  we  have  more  work  to  do.  Going  forward,  we  want  to  be  more  than  just 

customer focused. Instead, we’re working to become a truly customer-driven organization. 

This is a subtle yet profound shift. It means putting the customer in the driver’s seat and setting aside our 

own notions and historical preconceptions of how the customer wants to be served. It’s about empowering 

the customer to dictate their terms to us when it comes to all the different ways they choose to shop. 

GOING FORWARD, We WANT TO 
be MORe ThAN juST CuSTOMeR 
FOCuSeD. INSTeAD, We’Re WORkING 
TO beCOMe A TRuLy CuSTOMeR-
DRIveN ORGANIzATION.

This  is  particularly  important  given  the  extraordinary  speed  with 

which  the  shopping  experience  is  changing  and  how  customers 

are  rethinking  what  service  is  all  about.  Customers  have  more 

information  and  choices  than  ever  before.  They  have  better  tools 

and higher expectations. Customers want to do business with those 

retailers who understand their needs and desires and are moving at 

their speed. They are  responding  favorably  to  those  retailers  who 

are  mobile,  connected,  convenient  to  shop  with  and  know  them 

regardless of channel. What’s exciting about this changing landscape 

is how it gives us wide-ranging opportunities to combine new tools and techniques with our culture of service 

to offer a highly personalized customer experience that adapts to our customers’ shifting expectations.

One of the ways we’re working to become more customer driven is by building on our multi-channel progress. 

We’ve long recognized that customers want a seamless shopping experience no matter which channel they 

shop. For several years, we’ve been developing our infrastructure behind the scenes. In 2005 we started the 

process of better integrating our systems. In the following years, we steadily improved our online offering 

and broke down the barriers between our online and store businesses. Then in 2009 we took a major step by 

creating a shared inventory platform and enabling all our full-line stores to fulfill online orders. As a result, 

our online and store inventories now work together as one to give the customer access to our merchandise 

regardless of location. We made multi-channel a priority because we knew it would help us improve service 

while leading to meaningful results.

In this same respect, our focus is now shifting to more customer-facing initiatives while still leveraging our 

multi-channel capabilities. We believe online and ecommerce represent our next big opportunities. Within two 

years, more customers will access the Internet via a mobile device than with a computer. We’re responding. 

In 2010, we completed the first major overhaul of Nordstrom.com in 10 years. We introduced new navigation, 

more features and learned a lot from this redesign. It is helping our efforts to optimize the online experience 

no matter which device our customers use to shop with us. 

Late last year, we also put WiFi into all full-line stores. We did this to help our customers stay connected, make 

it easier for them to shop using their handheld device and set the stage for better mobile capabilities in our 

stores. We’re now in the process of rolling out mobile checkout and equipping our salespeople with mobile 

devices. We will continue exploring other ways to make our sales floor more responsive to the mobile customer.

The CuSTOMeR ReMAINS The 
beST FILTeR We hAve WheN
IT COMeS TO eveRy DeCISION. 

A  couple  of  months  ago  we  announced  our  agreement  to  acquire  hauteLook,  Inc.,  a  leader  in  the  fast-

growing  private  sale  market.  We  greatly  admire  and  respect  their  team  and  believe  hauteLook  will  be  a 

terrific complement to our business. Customers are clearly responding to this online private sale model and 

we need to move faster and be more nimble in responding to the different ways they want to shop for fashion. 

hauteLook will help us do just that and offers new capabilities to help us better serve customers both now 

and in the future. 

While our practices may change, our values remain the same. Our customer strategy continues to be a point 

of difference that is just as important today as it was when we first opened as a shoe store 110 years ago. 

At the same time, we need to think differently about how to serve the customer. This is why we believe the 

customer remains the best filter we have when it comes to every decision we make as a business.

On behalf of everyone at Nordstrom, thank you for your ongoing support.

Sincerely,

blake W. Nordstrom 
President, Nordstrom, Inc. 

Peter e. Nordstrom 
President of Merchandising, Nordstrom, Inc. 

erik b. Nordstrom
President of Stores, Nordstrom, Inc.

A note from our chairman.

As blake, Pete and erik shared, 2010 was a record year on many levels. During the year, Nordstrom delivered 

some truly impressive results and made significant strides in its ability to take care of the customer.

Our business continues to grow with our focus squarely on serving more people, in more places and 

in more ways. This includes building on the company’s success as a leading multi-channel retailer by 

adding new capabilities and better functionality to respond to the different ways customers are choosing 

to shop. Additionally, the recent acquisition of hauteLook, Inc. gives Nordstrom a solid foothold in the 

fast-growing private sale marketplace, while also providing a platform for innovation and growth online. 

At the same time, we continue to look for opportunities to open more stores in top markets, both within 

the u.S. and with an eye toward Canada. We believe that with sound investments in technology, online, 

ecommerce and new stores, Nordstrom will be better able to improve service, increase market share 

and create shareholder value.

Since  its  founding,  Nordstrom  leaders  and  employees  have  always  held  themselves  to  the  highest 

ethical standards in every aspect of our business. This unyielding commitment to doing the right thing 

has served our customers and shareholders well over the years and it is our top consideration as we 

develop strategy and execute day-to-day management of the business. We have great respect for the 

company’s legacy and, together with the management team, our board is committed to upholding this 

tradition of integrity and trust going forward.

An example of this commitment is our efforts to gain fresh perspectives and strengthen governance.  

In  2010  we  were  pleased  to  welcome  two  new  members  to  our  board  of  directors,  kevin  Turner  and 

Felicia  Thornton.  kevin  serves  as  Microsoft’s  chief  operating  officer  and  Felicia  is  the  u.S.  chief 

executive officer of knowledge universe, a global education company. This May we look forward to the 

addition of Michelle ebanks to our board. Michelle is president of essence Communications, Inc., the 

leading media and communications company dedicated to African-American women. kevin, Felicia and 

Michelle’s combined background in retail, technology, strategy, marketing, communications and finance 

will further enrich an already strong board.

Looking ahead, we are excited about the opportunities in front of us. even with the success the company 

has earned, we believe the best is yet to come for Nordstrom. Our board is confident in the team and 

we wholeheartedly stand behind the company’s strategy, discipline and ongoing dedication to service. 

On behalf of the entire board of Directors, thank you for your support.

enrique hernandez, jr.
Chairman

finAnciAls 2010

[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K 

(Mark One) 
 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended January 29, 2011 

OR 

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from____________ to ____________ 

Commission file number 001-15059 

NORDSTROM, INC. 

(Exact name of registrant as specified in its charter) 

Washington 
(State or other jurisdiction of 
incorporation or organization) 

1617 Sixth Avenue, Seattle, Washington 
(Address of principal executive offices) 

91-0515058 
(IRS Employer 
Identification No.) 

98101 
(Zip Code) 

Registrant’s telephone number, including area code 206-628-2111 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common stock, without par value 

Name of each exchange on which registered 
New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES  NO  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES  NO  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days. YES  NO  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 
required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the 
registrant was required to submit and post such files). YES  NO  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.   

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. 
See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 
Large accelerated filer      
Non-accelerated filer   (Do not check if a smaller reporting company)  

Accelerated filer     
Smaller reporting company  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YES  NO  

As of July 30, 2010 the aggregate market value of the Registrant’s voting and non-voting stock held by non-affiliates of the Registrant was 
approximately $6.2 billion using the closing sales price on that day of $34.00. On March 11, 2011, 218,078,190 shares of common stock were outstanding.  

Portions of the Proxy Statement for the 2011 Annual Meeting of Shareholders scheduled to be held on May 11, 2011 are incorporated into Part III. 

DOCUMENTS INCORPORATED BY REFERENCE 

Nordstrom, Inc. and subsidiaries  1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[This page intentionally left blank.] 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

PART I 

Business. 

Item 1. 
Item 1A.  Risk Factors. 
Item 1B.  Unresolved Staff Comments. 
Item 2.  Properties. 
Item 3. 
Item 4.  Removed and Reserved. 

Legal Proceedings. 

PART II 

Item 5.  Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities. 
Item 6.  Selected Financial Data. 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations. 
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk. 
Financial Statements and Supplementary Data. 
Item 8. 
Item 9.  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure. 
Item 9A.  Controls and Procedures. 
Item 9B.  Other Information. 

PART III 

Item 10.  Directors, Executive Officers and Corporate Governance. 
Item 11.  Executive Compensation. 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters. 
Item 13.  Certain Relationships and Related Transactions, and Director Independence. 
Item 14.  Principal Accounting Fees and Services. 

PART IV 

Item 15.  Exhibits, Financial Statement Schedules. 

Signatures 
Consent of Independent Registered Public Accounting Firm  
Exhibit Index 

Page 

4   
6 
9 
9 
13 
13 

14 
16 
17 
35 
36 
63 
63 
63 

63 
63 
64 
64 
64 

64 

65 
66 
67 

Nordstrom, Inc. and subsidiaries  3 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
Item 1. Business. 

PART I 

DESCRIPTION OF BUSINESS 
Founded in 1901 as a retail shoe business in Seattle, Nordstrom later incorporated in the state of Washington in 1946. We are one of the nation’s leading 
fashion specialty retailers, with 207 U.S. stores located in 28 states as of March 18, 2011. The west and east coasts are the areas in which we have the 
largest presence. We have two reportable segments: Retail and Credit. 

The Retail segment includes our 115 ‘Nordstrom’ full-line stores, our Nordstrom online store at www.nordstrom.com, 89 off-price ‘Nordstrom Rack’ 
stores, two ‘Jeffrey’ boutiques and one clearance store that operates under the name ‘Last Chance.’ Through these multiple retail channels, we offer 
our customers a wide selection of high-quality brand name and private label merchandise focused on apparel, shoes, cosmetics and accessories. Our 
Nordstrom full-line stores and online store are substantially integrated, allowing us to provide our customers with a seamless shopping experience 
across channels. Our online store’s merchandise is primarily shipped from our fulfillment center in Cedar Rapids, Iowa and we have the ability to fulfill 
online orders from any of our Nordstrom full-line stores. Additionally we offer our customers the option to purchase items on our website and pick 
them up in our Nordstrom full-line stores. These capabilities allow us to better serve customers across various channels and improve sales. The 
Nordstrom Rack stores purchase high-quality name brand merchandise directly from vendors and also serve as outlets for clearance merchandise  
from our Nordstrom stores.  

Our Credit segment includes our wholly owned federal savings bank, Nordstrom fsb, through which we provide a private label credit card, two 
Nordstrom VISA credit cards and a debit card for Nordstrom purchases. The credit and debit cards feature a shopping-based loyalty program designed 
to increase customer visits and spending. Although the primary purpose of our Credit business is to foster greater customer loyalty and drive more 
sales, we also generate revenues through finance charges and other fees on these cards.  

For more information about our business and our reportable segments, see Item 7, “Management’s Discussion and Analysis of Financial Condition  
and Results of Operations” on page 17 and Note 14 of the Notes to Consolidated Financial Statements in Item 8. 

FISCAL YEAR 
We operate on a 52/53-week fiscal year ending on the Saturday closest to January 31st. References to 2010, 2009 and 2008 relate to the 52-week fiscal 
years ended January 29, 2011, January 30, 2010 and January 31, 2009. References to 2011 relate to the 52-week fiscal year ending January 28, 2012.  

TRADEMARKS 
We have 119 trademarks, each of which is the subject of one or more trademark registrations and/or trademark applications. Our most notable 
trademarks include Nordstrom, Nordstrom Rack, Halogen, Caslon, Classiques Entier, John W. Nordstrom and BP. Each of our trademarks is renewable 
indefinitely provided that it is still used in commerce at the time of the renewal. 

RETURN POLICY 
We offer our customers a liberal return policy at our Nordstrom full-line stores and online at www.nordstrom.com. Our Nordstrom Rack stores accept 
returns up to 30 days from the date of purchase with the original price tag and sales receipt. In general, our return policy is considered to be more 
generous than industry standards.  

SEASONALITY 
Due to our Anniversary Sale in July, the holidays in December and the half-yearly sales that occur in the second and fourth quarters, our sales are 
typically higher in the second and fourth quarters of the fiscal year than in the first and third quarters. 

INVENTORY 
We plan our merchandise purchases and receipts to coincide with expected sales trends. For instance, our merchandise purchases and receipts 
increase prior to our Anniversary Sale, which extends over the last two weeks of July. Also, we purchase and receive a larger amount of merchandise in 
the fall as we prepare for the holiday shopping season (from late November through early January). We pay for our merchandise purchases under the 
terms established with our vendors.  

In order to offer merchandise that our customers want, we purchase merchandise from a wide variety of high-quality suppliers, including domestic and 
foreign businesses. We also have arrangements with agents and contract manufacturers to produce our private label merchandise. We expect our 
suppliers to meet our “Nordstrom Partnership Guidelines,” which address our corporate social responsibility standards for matters such as legal and 
regulatory compliance, labor, health and safety and the environment.  

COMPETITIVE CONDITIONS 
We operate in a highly competitive business environment. We compete with other national, regional and local retail establishments that may carry 
similar lines of merchandise, including department stores, specialty stores, boutiques and Internet businesses. Our specific competitors vary from 
market to market. We believe the keys to competing in our industry include, first and foremost, customer service, fashion newness, quality of product, 
the shopping experience across all channels, depth of selection, store environment and location.  

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
EMPLOYEES 
During 2010, we employed approximately 52,000 employees on a full- or part-time basis. Due to the seasonal nature of our business, employment 
increased to approximately 55,000 employees in July 2010 and 54,000 in December 2010. Substantially all of our employees are non-union. We believe 
our relationship with our employees is good. 

CAUTIONARY STATEMENT 
Certain statements in this Annual Report on Form 10-K contain or may suggest “forward-looking” information (as defined in the Private Securities Litigation 
Reform Act of 1995) that involve risks and uncertainties, including, but not limited to, anticipated financial results (including, but not limited to, our 
anticipated same-store sales results, credit card revenues, gross profit rate, selling, general and administrative expenses, net interest expense, effective 
tax rate, earnings per share and operating cash flows), anticipated store openings, capital expenditures, dividend payout and trends in our operations. Such 
statements are based upon the current beliefs and expectations of the company’s management and are subject to significant risks and uncertainties. 
Actual future results may differ materially from historical results or current expectations depending upon factors including, but not limited to: the impact of 
economic and market conditions and the resultant impact on consumer spending patterns; our ability to maintain our relationships with vendors; our ability 
to respond to the business environment, consumer preferences and fashion trends; effective inventory management; successful execution of our growth 
strategy, including possible expansion into new markets, technological investments, acquisitions and the timely completion of construction associated with 
newly planned stores, relocations and remodels, which may be impacted by the financial health of third parties; our ability to maintain relationships with 
our employees and to effectively train and develop our future leaders; successful execution of our multi-channel strategy; our compliance with applicable 
banking and related laws and regulations impacting our ability to extend credit to our customers; impact of the current regulatory environment and 
financial system and health care reforms; our compliance with information security and privacy laws and regulations, employment laws and regulations  
and other laws and regulations applicable to us; trends in personal bankruptcies and bad debt write-offs; changes in interest rates; efficient and proper 
allocation of our capital resources; availability and cost of credit; our ability to safeguard our brand and reputation; successful execution of our information 
technology strategy; disruptions in our supply chain; the geographic locations of our stores; public health concerns and the resulting impact on consumer 
spending patterns, supply chain and employee health; weather conditions and hazards of nature that affect consumer traffic and consumers’ purchasing 
patterns; the effectiveness of planned advertising, marketing and promotional campaigns; our ability to control costs; and the timing and amounts of share 
repurchases by the company, if any, or any share issuances by the company, including issuances associated with option exercises or other matters. These 
and other factors could affect our financial results and cause actual results to differ materially from any forward-looking information we may provide. We 
undertake no obligation to update or revise any forward-looking statements to reflect subsequent events, new information or future circumstances. 

SEC FILINGS 
We file annual, quarterly and current reports, proxy statements and other documents with the Securities and Exchange Commission (“SEC”). All material we 
file with the SEC is publicly available at the SEC’s Public Reference Room at 100 F Street NE, Room 1580, Washington, DC 20549. You may obtain information 
on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. In addition, the SEC maintains a website at www.sec.gov that contains 
reports, proxy and information statements and other information regarding issuers that file electronically with the SEC. 

WEBSITE ACCESS 
Our website address is www.nordstrom.com. We make available free of charge on or through our website our annual and quarterly reports on Form  
10-K and 10-Q (including related filings in XBRL format), current reports on Form 8-K, statements of changes in beneficial ownership of securities on 
Form 4 and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as 
reasonably practicable after we electronically file the report with or furnish it to the SEC. Interested parties may also access a webcast of quarterly 
earnings conference calls and other financial events through our website. 

CORPORATE GOVERNANCE 
We have a long-standing commitment to upholding a high level of ethical standards. In addition, as required by the listing standards of the New  
York Stock Exchange (“NYSE”) and the rules of the SEC, we have adopted Codes of Business Conduct and Ethics for our employees, officers and 
directors (“Codes of Ethics”) and Corporate Governance Guidelines. We have posted on our website our Codes of Ethics, our Corporate Governance 
Guidelines and our Committee Charters for the Audit, Compensation, Corporate Governance and Nominating, and Finance Committees.  

These items are also available in print to any person, without charge, upon request to: 

  Nordstrom Investor Relations 
  P.O. Box 2737 
  Seattle, Washington 98111-2737 

(206) 303-3200 
invrelations@nordstrom.com 

Nordstrom, Inc. and subsidiaries  5 

 
 
 
 
 
 
 
 
 
 
 
 
Item 1A. Risk Factors.  
Dollars in millions 

Our business faces many risks. We believe the risks described below outline the items of most concern to us. However, these are not the only risks  
we face.  

ECONOMIC CONDITIONS  
The deterioration in economic conditions that began in 2007 affected our business in several ways. Elevated unemployment, the tightening of 
consumer credit and the decline in the housing and stock markets in the United States all contributed to a reduction in consumer spending, which in 
turn had a negative impact on our revenues. We sell high-quality apparel, shoes, cosmetics and accessories, which many consumers consider to be 
discretionary items. During economic downturns, fewer customers may shop in our stores and on our website, and those who do shop may limit the 
amount of their purchases, all of which may lead to lower sales, higher markdowns and increased marketing and promotional spending in response to 
lower demand. The deterioration of economic conditions also adversely affected our credit customers’ payment patterns and delinquency rates, 
increasing our bad debt expense. Our business has improved and some macroeconomic indicators suggest that a modest economic recovery has 
begun, however key factors such as employment levels, consumer credit and housing market conditions remain weak. A sluggish economic recovery  
or a renewed downturn could have a significant adverse effect on our business. 

In addition, many states where we conduct business are facing significant budget shortfalls as a result of the economic downturn, and may seek to 
address those shortfalls through unfavorable changes in tax laws and interpretation of existing laws. An increase in our tax liabilities could adversely 
affect our results of operations. 

IMPACT OF COMPETITIVE MARKET FORCES 
The fashion specialty retail industry is highly competitive. We compete with other national, regional and local retail establishments that may carry 
similar lines of merchandise, including department stores, specialty stores, boutiques and Internet businesses. If we are unable to remain competitive 
in the key areas of customer service, fashion newness, quality of products, the shopping experience across all channels, depth of selection, store 
environment and location, we may lose market share to our competitors and our sales and profitability could suffer. 

Our Credit segment faces competition from large banks and other credit card companies, some of which have substantial financial resources. Many of 
our competitors offer general-purpose credit card products with a variety of loyalty programs. In addition, there is intense competition for cardholders 
with “prime” credit ratings who make up a significant portion of our credit portfolio. If we do not effectively respond to the competitive banking and 
credit card environment, we could lose market share to our competitors, which would have an adverse effect on our credit business. 

AVAILABILITY AND COST OF MERCHANDISE 
Our relationships with our merchandise vendors have been a significant contributor to our success and our position as a retailer of high-quality fashion 
merchandise. We have no guaranteed supply arrangements with our key vendors, many of whom limit the number of retail channels they use to sell 
their merchandise. Competition to obtain and sell this merchandise is intense. Nearly all of the brands of our top vendors are sold by competing 
retailers, and many of our top vendors also have their own dedicated retail stores. If one or more of our top vendors were to limit or reduce our access 
to their merchandise, our business could be adversely affected. Further, if our merchandise costs increase due to increased raw material or labor costs 
or other factors, our ability to respond or the effect of our response could adversely affect our sales or gross margins. 

ABILITY TO RESPOND TO CONSUMER PREFERENCES AND FASHION TRENDS 
We strive to ensure the merchandise we offer and our shopping experience remain current and compelling to our customers. We make decisions 
regarding inventory purchases well in advance of the season in which it will be sold. Therefore, our ability to predict or respond to changes in fashion 
trends, consumer preferences and spending patterns, and to match our merchandise levels, mix and shopping experience to sales trends and consumer 
tastes, significantly impacts our sales and operating results. If we do not identify and respond to emerging trends in consumer spending and 
preferences quickly enough, we may harm our ability to retain our existing customers or attract new customers. If we purchase too much inventory,  
we may be forced to sell our merchandise at higher average markdown levels and lower average margins, which could harm our business. Conversely, 
if we fail to purchase enough merchandise, we may lose opportunities for additional sales and damage our relationships with our customers. 

GROWTH STRATEGY  
Our strategic growth plan includes opening new Nordstrom full-line and Nordstrom Rack stores, with 6 announced Nordstrom full-line and 18 
announced Nordstrom Rack store openings, the majority of which will occur by 2012. The availability and cost of suitable locations for our stores 
depends on a number of factors, including competition from other retailers and businesses, local land use and other regulations, new shopping center 
construction and developers’ financial condition. New store openings also involve certain risks, including constructing, furnishing and supplying a 
store in a timely and cost effective manner and accurately assessing the demographic or retail environment for a particular location. Our sales at new, 
relocated or remodeled stores may not meet our projections, which could adversely affect our return on investment.  

We are also pursuing other growth opportunities, which may include acquisitions of, or investments in, other businesses, as well as new technologies or 
other investments to improve the customer shopping experience in our stores and online. If these investments do not perform as expected, our 
profitability and growth could be adversely affected. 

6 

 
 
 
 
 
 
 
 
LEADERSHIP DEVELOPMENT AND SUCCESSION PLANNING 
The training and development of our future leaders is important to our long-term success. If we do not effectively implement our strategic and 
business planning processes to attract, retain, train and develop future leaders, our business may suffer. We rely on the experience of our senior 
management, who have specific knowledge relating to us and our industry that is difficult to replace. If unexpected leadership turnover occurs without 
adequate succession plans, the loss of the services of any of these individuals, or any negative perceptions of our business as a result of those losses, 
could damage our brand image and our business. 

MERCHANDISE PLANNING 
We are making investments to improve our multi-channel merchandise planning, procurement and allocation capabilities. These efforts involve changes 
in personnel, processes and technology over a period of several years. If we encounter challenges associated with change management, the ability to 
hire and retain key personnel involved in these efforts, implementation of associated information technology or adoption of new processes, our ability 
to continue to successfully execute our strategy could be adversely affected. As a result, we may not derive the expected benefits to our sales and 
profitability, or we may incur increased costs relative to our current projections. 

FINANCIAL SYSTEM REFORMS 
The recent financial crisis resulted in increased legislative and regulatory changes affecting the financial industry. The Credit Card Accountability 
Responsibility and Disclosure Act of 2009 (the “Credit CARD Act”) included new rules and restrictions on credit card pricing, finance charges and fees, 
customer billing practices and payment application. These rules required us to make changes to our credit card business practices and systems, and 
we expect more regulations and interpretations of the new rules to emerge. Depending on the nature and extent of the full impact from these rules, 
and any interpretations or additional rules, the revenues and profitability of our Credit segment could be adversely affected.  

In addition, the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) was enacted in July 2010. It significantly 
restructures regulatory oversight and other aspects of the financial industry, creates a new federal agency to supervise and enforce consumer lending 
laws and regulations and expands state authority over consumer lending. Numerous regulations will be issued in the near future to implement the 
requirements of this Act. The final regulatory details remain uncertain at this time. Depending on the nature and extent of these regulations, and the 
enforcement approach of regulators under the new law, there could be an adverse impact to our Credit segment. 

INFORMATION SECURITY AND PRIVACY 
The protection of our customer, employee and company data is important to us. Our customers have a high expectation that we will adequately 
protect their personal information. In addition, the regulatory environment surrounding information security and privacy is increasingly demanding, 
with new and constantly changing requirements across our business units. A significant breach of customer, employee or company data could damage 
our reputation, our brand and our relationship with our customers and result in lost sales, fines and lawsuits. In addition, a security breach could 
require that we expend significant additional resources related to our information security systems and could result in disruption of our operations. 

CONSUMER CREDIT  
Our credit card operations help drive sales in our stores, allow our stores to avoid third-party transaction fees and generate additional revenues from 
extending credit. Our credit card revenues and profitability are subject in large part to economic and market conditions that are beyond our control, 
including, but not limited to, interest rates, consumer credit availability, consumer debt levels, unemployment trends, laws and regulations and other 
factors. Elevated levels of unemployment have historically corresponded with increased credit card delinquencies and write-offs, which may continue 
in the future. Further, these economic conditions could impair our ability to assess the creditworthiness of our customers if the criteria and/or models 
we use to underwrite and manage our customers become less predictive of future losses. This could cause our losses to rise and have a negative 
impact on our results of operations. 

CAPITAL MANAGEMENT AND LIQUIDITY 
Our access to debt and equity capital, and our ability to invest capital to maximize the total returns to our shareholders, is critical to our long-term 
success. We utilize capital to finance our operations, make capital expenditures and acquisitions, manage our debt levels and return value to our 
shareholders through dividends and share repurchases. Our ability to obtain capital and the cost of the capital depend on company performance, 
financial market conditions and independent rating agencies’ short- and long-term debt ratings, which are based largely on our performance as 
measured by credit metrics including interest coverage and leverage ratios. If our access to capital is restricted or if our cost of capital increases, our 
operations and financial condition could be adversely affected. Further, if we do not properly allocate our capital to maximize returns, our operations, 
cash flows and returns to shareholders could be adversely affected. 

BRAND AND REPUTATION 
We have a well-recognized brand that consumers may associate with a high level of customer service and quality merchandise. Any significant damage 
to our brand or reputation could negatively impact sales, reduce employee morale and productivity and diminish customer trust, any of which would 
harm our business. 

Nordstrom, Inc. and subsidiaries  7 

 
 
 
 
 
 
 
 
 
 
INFORMATION TECHNOLOGY STRATEGY 
We make investments in information technology to sustain our competitive position. In 2011, we expect to spend approximately $185 on information 
technology operations and systems development, which is key to our growth. We must monitor and choose the right investments and implement them 
at the right pace. Excessive technological change could impact the effectiveness of adoption, and could make it more difficult for us to realize benefits 
from the technology. Targeting the wrong opportunities, failing to make the best investments or making an investment commitment significantly above 
or below our needs may result in the loss of our competitive position. In addition, if we do not maintain our current systems we may see interruptions 
to our business and increase our costs in order to bring our systems up to date. 

HEALTH CARE REFORM 
In March 2010, the Patient Protection and Affordable Care Act and the Health Care and Education Reconciliation Act of 2010 (the “Health Care Reform 
Acts”) were signed into law. These laws include numerous health care related provisions which will take effect over a four year period beginning in 
2010. Increased costs required to meet the requirements of the Health Care Reform Acts and any interpretations or additional rules resulting from the 
Acts could adversely affect our profitability. In addition, if it is necessary to make changes to the health benefits provided to our employees as a result 
of the Health Care Reform Acts, we may not be able to offer competitive health care benefits to attract and retain employees. 

LAWS, REGULATIONS AND LITIGATION
Our policies, procedures and practices are designed to comply with federal, state, local and foreign laws, rules and regulations, including those  
imposed by the SEC, NYSE, the banking industry and foreign countries, which may change from time to time. These laws and regulations are complex, 
continuously evolving and the related enforcement is increasingly aggressive, particularly in the state of California, which has increased the cost of 
compliance. Significant legislative changes, including those that relate to employment matters, could impact our relationship with our workforce, which 
could increase our expenses and adversely affect our operations. Possible legislative changes include changes to an employer’s obligation to recognize 
collective bargaining units. In addition, if we fail to comply with applicable laws and regulations we could be subject to damage to our reputation,  
class action lawsuits, legal and settlement costs, civil and criminal liability, increased cost of regulatory compliance, restatements of our financial 
statements, disruption of our business and loss of customers. Any required changes to our employment practices could result in the loss of employees, 
reduced sales, increased employment costs, low employee morale and harm to our business and results of operations. In addition, we are regularly 
involved in various litigation matters that arise in the ordinary course of business. Litigation or regulatory developments could adversely affect our 
business and financial condition. 

BUSINESS CONTINUITY 
Our business and operations could be materially and adversely affected by supply chain disruptions, severe weather patterns, natural disasters, 
widespread pandemics and other natural or man-made disruptions. We derive a significant amount of our total sales from stores located on the west 
and east coasts, particularly in California, which increases our exposure to conditions in these regions. These disruptions could cause, among other 
things, a decrease in consumer spending that would negatively impact our sales; staffing shortages in our stores, distribution centers, or corporate 
offices; interruptions in the flow of merchandise to our stores; disruptions in the operations of our merchandise vendors or property developers; 
increased costs; and a negative impact on our reputation and long-term growth plans.  

ANTI-TAKEOVER PROVISIONS 
We are incorporated in the state of Washington and subject to Washington state law. Some provisions of Washington state law could interfere with or 
restrict takeover bids or other change-in-control events affecting us. For example, one provision prohibits us, except under specified circumstances, 
from engaging in any significant business transaction with any shareholder who owns 10% or more of our common stock (an “acquiring person”) for a 
period of five years following the time that the shareholder became an acquiring person. 

8 

 
 
 
 
Item 1B. Unresolved Staff Comments. 

None. 

Item 2. Properties. 

The following table summarizes the number of retail stores owned or leased by us, and the percentage of total store square footage represented  
by each listed category as of January 29, 2011: 

Leased stores on leased land 
Owned stores on leased land 
Owned stores on owned land 
Partly owned and partly leased stores 
Total 

Number of stores 
109 
60 
34 
1 
204 

% of total store 
square footage 
30.7% 
45.7% 
22.9% 
0.7% 
100.0% 

The following table summarizes our store opening activity during the last three years: 

Fiscal year 
Number of stores, beginning of year 
Stores opened 
Stores closed 
Number of stores, end of year 

2010 
184 
20 
- 
204 

2009 
169 
16 
(1) 
184 

2008 
156 
14 
(1) 
169 

In 2010, we opened three Nordstrom full-line stores (Braintree, Massachusetts; Newport Beach, California; and Santa Monica, California), relocated one 
Nordstrom full-line store (Cerritos, California), opened seventeen Nordstrom Rack stores (Houston, Texas; Kendall, Florida; Coral Gables, Florida; Denver, 
Colorado; Framingham, Massachusetts; Atlanta, Georgia; New York, New York; Arlington, Virginia; Fairfax, Virginia; Durham, North Carolina; St. Louis, 
Missouri; Boca Raton, Florida; Chicago, Illinois; Tampa, Florida; Lakewood, California; Burbank, California; and Peoria, Arizona) and relocated one 
Nordstrom Rack store (Spokane Valley, Washington). 

To date in 2011, we have opened three Nordstrom Rack stores (Aventura, Florida; Austin, Texas; and Arlington, Texas). During the remainder of 2011, we 
are scheduled to open three Nordstrom full-line stores (Newark, Delaware; Nashville, Tennessee; and St. Louis, Missouri), open fourteen additional 
Nordstrom Rack stores (Fremont, California; Charlotte, North Carolina; Lakewood, Colorado; Cherry Hill, New Jersey; Washington, D.C.; Annapolis, 
Maryland; West Covina, California; Redondo Beach, California; Tucson, Arizona; Indianapolis, Indiana; Sugar Land, Texas; Burlington, Massachusetts; 
Tigard, Oregon; and Lenexa, Kansas) and relocate two Nordstrom Rack stores (Boulder, Colorado and Henderson, Nevada). 

We also own six merchandise distribution centers (Portland, Oregon; Dubuque, Iowa; Ontario, California; Newark, California; Upper Marlboro,  
Maryland; and Gainesville, Florida) and own one fulfillment center on leased land (Cedar Rapids, Iowa), which are utilized by our Retail segment.  
Our administrative offices in Seattle, Washington are a combination of leased and owned space. We also lease an office building in the Denver,  
Colorado metropolitan area for our Credit segment. 

Nordstrom, Inc. and subsidiaries  9 

 
 
 
 
 
 
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of January 29, 2011, the total square footage of our Nordstrom full-line stores was 20,452,000, and the total square footage of our Nordstrom Rack 
and other stores was 3,386,000. The following table lists our retail store facilities as of January 29, 2011: 

Location 
Nordstrom Full-Line Stores 

Store Name 

  Square 
  Footage 
  (000’s) 

Year  
Store  
Opened  

Location 

Store Name 

  Square 
  Footage 
  (000’s) 

  Year  
  Store 
  Opened 

ALASKA 
Anchorage 

ARIZONA 
Chandler 
Scottsdale 

CALIFORNIA 
Arcadia 
Brea 
Canoga Park 
Cerritos 
Corte Madera 
Costa Mesa 
Escondido 
Glendale 
Irvine 
Los Angeles 
Los Angeles 
Mission Viejo 
Montclair 
Newport Beach 
Palo Alto 
Pleasanton 
Redondo Beach 
Riverside 
Roseville 
Sacramento 
San Diego 
San Diego 
San Diego 
San Francisco 
San Francisco 
San Jose 
San Mateo 
Santa Ana 
Santa Barbara 
Santa Monica 
Thousand Oaks 
Walnut Creek 

COLORADO 
Broomfield 
Denver 
Lone Tree 

CONNECTICUT 
Farmington 

Anchorage 5th Avenue Mall 

97 

  1975 

Chandler Fashion Center 
Scottsdale Fashion Square 

149 
235 

  2001 
  1998 

Santa Anita 
Brea Mall 
Topanga 
Los Cerritos Center 
The Village at Corte Madera 
South Coast Plaza 
North County 
Glendale Galleria 
Irvine Spectrum Center 
The Grove 
Westside Pavilion 
The Shops at Mission Viejo 
Montclair Plaza 
Fashion Island 
Stanford Shopping Center 
Stoneridge Mall 
South Bay Galleria 
Galleria at Tyler 
Galleria at Roseville 
Arden Fair 
Fashion Valley 
Horton Plaza 
University Towne Center 
San Francisco Centre 
Stonestown Galleria 
Valley Fair 
Hillsdale Shopping Center 
MainPlace 
Paseo Nuevo  
Santa Monica Place 
Thousand Oaks 
Broadway Plaza 

151 
195 
213 
144 
116 
235 
156 
147 
130 
120 
150 
172 
134 
143 
187 
173 
161 
164 
149 
190 
220 
149 
130 
350 
174 
232 
149 
169 
186 
132 
145 
193 

  1994 
  19791   
  19841   
  19811   
  1985 
  19781   
  1986 
  1983 
  2005 
  2002 
  1985 
  1999 
  1986 
  2010 
  1984 
  1990 
  1985 
  1991 
  2000 
  1989 
  1981 
  1985 
  1984 
  1988 
  1988 
  19871   
  1982 
  1987 
  1990 
  2010 
  2008 
  1984 

FlatIron Crossing 
Cherry Creek Shopping Center 
Park Meadows 

172 
142 
245 

  2000 
  2007 
  1996 

Westfarms 

189 

  1997 

FLORIDA 
Aventura 
Boca Raton 
Coral Gables 
Miami 
Naples 
Orlando 
Palm Beach Gardens  The Gardens 
Tampa 
Wellington 

Aventura Mall 
Town Center at Boca Raton 
Village of Merrick Park 
Dadeland Mall 
Waterside 
The Florida Mall 

International Plaza 
The Mall at Wellington Green 

172 
193 
212 
150 
81 
174 
150 
172 
127 

  2008 
  2000 
  2002 
  2004 
  2008 
  2002 
  2006 
  2001 
  2003 

1This store has been subsequently relocated.  

10 

GEORGIA 
Atlanta 
Atlanta 
Buford 

HAWAII 
Honolulu 

ILLINOIS 
Chicago 
Oak Brook 
Schaumburg 
Skokie 

INDIANA 
Indianapolis 
Indianapolis 

KANSAS 
Overland Park 

MARYLAND 
Annapolis 
Bethesda 
Columbia 
Towson 

MASSACHUSETTS 
Braintree 
Burlington 
Natick 
Peabody 

MICHIGAN 
Clinton Township 
Novi 
Troy 

MINNESOTA 
Bloomington 

MISSOURI 
Des Peres 

NEVADA 
Las Vegas 

NEW JERSEY 
Cherry Hill 
Edison 
Freehold 
Paramus 
Short Hills 

NEW YORK 
Garden City 
White Plains 

Perimeter Mall 
Phipps Plaza 
Mall of Georgia 

243 
140 
172 

  1998 
  2005 
  2000 

Ala Moana Center 

211 

  2008 

Michigan Avenue 
Oakbrook Center 
Woodfield Shopping Center 
Old Orchard Center 

274 
249 
215 
209 

  2000 
  1991 
  1995 
  1994 

Circle Centre 
Fashion Mall  

216 
134 

  1995 
  2008 

Oak Park Mall 

219 

  1998 

Annapolis Mall 
Montgomery Mall 
The Mall in Columbia 
Towson Town Center 

South Shore Plaza 
Burlington Mall 
Natick Collection 
Northshore Mall 

Partridge Creek 
Twelve Oaks Mall  
Somerset Collection 

162 
225 
173 
205 

155 
143 
154 
143 

122 
172 
258 

  1994 
  1991 
  1999 
  1992 

  2010 
  2008 
  2007 
  2009 

  2008 
  2007 
  1996 

Mall of America 

240 

  1992 

West County 

193 

  2002 

Fashion Show 

207 

  2002 

Cherry Hill Mall 
Menlo Park 
Freehold Raceway Mall 
Garden State Plaza 
The Mall at Short Hills 

143 
204 
174 
282 
188 

  2009 
  1991 
  1992 
  1990 
  1995 

Roosevelt Field 
The Westchester 

241 
219 

  1997 
  1995 

NORTH CAROLINA 
Charlotte 
Durham 

SouthPark 
The Streets at Southpoint 

151 
149 

  2004 
  2002 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Location 
Nordstrom Full-Line Stores (continued) 

Store Name 

  Year  
  Square 
 Footage       Store 
  (000’s)    Opened 

  Location 

Store Name 

Nordstrom Rack and Other Stores  

  Square 
  Footage 

Year  
  Store 
(000’s)    Opened 

OHIO 
Beachwood 
Cincinnati 
Columbus 

OREGON 
Portland 
Portland 
Portland 
Salem 
Tigard 

PENNSYLVANIA 
King of Prussia 
Pittsburgh 

RHODE ISLAND 
Providence 

TEXAS  
Austin 
Dallas 
Dallas 
Frisco 
Houston 
Hurst 
San Antonio 

UTAH 
Murray 
Orem 

VIRGINIA 
Arlington 

Dulles 
McLean 
Norfolk 
Richmond 

WASHINGTON 
Bellevue 
Lynnwood 
Seattle 
Seattle 
Spokane 
Tacoma 
Tukwila 
Vancouver 

Beachwood Place 
Kenwood Towne Centre 
Easton Town Center 

Clackamas Town Center 
Downtown Portland 
Lloyd Center 
Salem Center 
Washington Square 

King of Prussia 
Ross Park 

231    1997 
144    2009 
174    2001 

121    1981 
174    19661 
150    19631 
71    1980 
189    19741 

238    1996 
143    2008 

Providence Place 

206    1999 

Barton Creek Square 
Galleria Dallas 
NorthPark Center 
Stonebriar Centre 
Houston Galleria 
North East Mall 
The Shops at La Cantera 

Fashion Place 
University Mall 

The Fashion Centre at  
  Pentagon City 
Dulles Town Center 
Tysons Corner Center 
MacArthur Center 
Short Pump Town Center 

Bellevue Square 
Alderwood 
Downtown Seattle 
Northgate Mall 
River Park Square 
Tacoma Mall 
Southcenter 
Vancouver 

150    2003 
249    1996 
212    2005 
149    2000 
226    2003 
149    2001 
149    2005 

144    19811 
122    2002 

241    1989 
148    2002 
211    1988 
166    1999 
128    2003 

285     19671 
151    19791 
383    19631 
122    1965 
137    19741 
144    19661 
170    1968 
71    1977 

ARIZONA 
Chandler 
Peoria 
Phoenix 
Scottsdale 

CALIFORNIA 
Brea 
Burbank 
Chino 
Colma 
Costa Mesa 
East Palo Alto 
Fresno 
Glendale 
Laguna Hills 
Lakewood 
Long Beach 
Los Angeles 
Los Angeles 

Ontario 
Oxnard 
Pasadena 
Roseville 
Sacramento 
San Diego 
San Francisco 

San Jose 
San Jose 
San Leandro 
San Marcos 
Woodland Hills 

COLORADO 
Broomfield 
Denver 
Lone Tree 

FLORIDA 
Boca Raton 
Coral Gables 
Kendall 
Orlando 
Sunrise 
Tampa 

GEORGIA 
Atlanta 
Atlanta 
Buford 

HAWAII 
Honolulu 

Chandler Festival Rack 
Arrowhead Crossing Rack 
Last Chance 
Scottsdale Promenade Rack 

Brea Union Plaza Rack 
Burbank Empire Center Rack 
Chino Spectrum Towne Center Rack 
Colma Rack 
Metro Pointe at South Coast Rack 
Ravenswood 101 Rack 
Villaggio Retail Center Rack 
Glendale Fashion Center Rack 
Laguna Hills Mall Rack 
Lakewood Center Rack 
Long Beach CityPlace Rack 
Beverly Connection Rack 
The Promenade at Howard  
  Hughes Center Rack 
Ontario Mills Mall Rack 
Esplanade Shopping Center Rack 
Hastings Village Rack 
Creekside Town Center Rack 
Howe `Bout Arden Center Rack 
Mission Valley Rack 
555 Ninth Street Retail  
  Center Rack 
Oakridge Rack 
Westgate Mall Rack 
San Leandro Rack 
Grand Plaza Rack 
Topanga Rack 

Flatiron Marketplace Rack 
Cherry Creek Rack 
Meadows Marketplace Rack 

University Commons Rack 
Miracle Marketplace Rack 
The Palms at Town & Country Rack 
Millenia Crossing Rack 
The Oasis at Sawgrass Mills Rack 
Walter’s Crossing Rack 

Buckhead Station Rack  
Jeffrey 
Mall of Georgia Crossing Rack 

37 
36 
48 
38 

  2000 
  2010 
  19921 
  2000 

45 
35 
38 
31 
50 
41 
32 
36 
35 
33 
33 
30 

41 
40 
38 
42 
36 
54 
57 

43 
30 
48 
44 
35 
64 

  1999 
  2010 
  19871 
  1987 
  19831 
  2009 
  2002 
  2000 
  2008 
  2010 
  2002 
  2009 

  2001 
  2002 
  2001 
  2009 
  2001 
  1999 
   19851 

  2001 
  2009 
  1998 
  1990 
  2006 
  1984 

36 
40 
34 

  2001 
  2010 
  1998 

36 
33 
35 
36 
27 
45 

  2010 
  2010 
  2010 
  2009 
  2003 
  2010 

39 
12 
44 

  2010  
  2007 
  2000 

Ward Centers Rack 

34 

  2000 

1This store has been subsequently relocated. 

Nordstrom, Inc. and subsidiaries  11 

 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Square    Year  
  Footage    Store 
  (000’s)   Opened 

Location 

Store Name 

  Square 
  Footage 

  Year  
  Store 
(000’s)   Opened 

NORTH CAROLINA 
Durham 

Renaissance Center Rack 

31 

  2010 

Location 
Store Name 
Nordstrom Rack and Other Stores (continued) 

ILLINOIS 
Chicago  
Chicago 

Naperville 

Northbrook 
Oak Brook 

Orland Park 
Schaumburg 

MARYLAND 
Gaithersburg 
Towson 

Chicago Avenue Rack 
The Shops at State and  
  Washington Rack 
Springbrook Prairie  
  Pavilion Rack 
Northbrook Rack 
The Shops at Oak Brook  
  Place Rack 
Orland Park Place Rack 
Woodfield Rack 

Gaithersburg Rack 
Towson Rack 

MASSACHUSETTS 
Danvers 
Framingham 

Liberty Tree Mall Rack 
Shoppers World Rack 

Centerpointe Mall Rack 
Troy Marketplace Rack 

Mall of America Rack 
Arbor Lakes Rack 

39    2010 

41    2003 

37    2008 
40    1996 

42    2000 
35    2009 
45    1994 

49    1999 
31    1992 

43    2008 
40    2010 

40    2001 
40    2000 

41    1998 
34    2009 

Brentwood Square Rack 

34    2010 

Silverado Ranch Plaza Rack  

33    2001 

Bergen Town Center Rack 

34    2009 

Jeffrey 
Union Square Rack 
The Mall at the Source Rack 
City Center Rack 

11    2007 
32    2010 
48    1997 
36    2008 

MICHIGAN 
Grand Rapids 
Troy 

MINNESOTA 
Bloomington 
Maple Grove 

MISSOURI 
St. Louis 

NEVADA 
Las Vegas 

NEW JERSEY 
Paramus 

NEW YORK 
New York 
New York 
Westbury 
White Plains 

OHIO 
Cincinnati 
Lyndhurst 

OREGON 
Beaverton 
Clackamas 
Portland 

PENNSYLVANIA 
King of Prussia 

TEXAS 
Austin 
Dallas 
Houston 
Plano 
San Antonio 
Southlake 

UTAH 
Salt Lake City 
Sandy 

VIRGINIA 
Arlington 
Fairfax 
Sterling 
Woodbridge 

WASHINGTON  
Auburn 

Bellevue 
Lynnwood 
Seattle  
Spokane Valley  
Tukwila 

Rookwood Pavilion Rack 
Legacy Village Rack 

Tanasbourne Town Center Rack 
Clackamas Promenade Rack 
Downtown Portland Rack 

35 
40 

  2009 
  2008 

53 
28 
32 

  1998 
  19831 
  19861 

The Overlook at King of Prussia Rack 

45 

  2002 

Gateway Center Rack 
Shops at Park Lane Rack 
The Centre at Post Oak Rack 
Preston Shepard Place Rack 
The Rim Rack 
Shops of Southlake Rack 

35 
36 
31 
39 
35 
36 

  2009 
  2009 
  2010 
  2000 
  2008 
  2009 

Sugarhouse Rack 
The Commons at South Towne Rack 

31 
35 

  1991 
  2009 

Pentagon Centre Rack 
Fair Lakes Promenade Rack 
Dulles Town Crossing Rack 
Potomac Mills Rack 

SuperMall of the Great  
  Northwest Rack  
Factoria Mall Rack  
Golde Creek Plaza Rack  
Downtown Seattle Rack 
Spokane Valley Plaza Rack  
Southcenter Square Rack  

34 
38 
41 
46 

  2010 
  2010 
  2001 
  1990 

48 
46 
38 
42 
30 
35 

  1995 
  1997 
  19851 
  1987 
  20001 
  2007 

1This store has been subsequently relocated.  

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 3. Legal Proceedings. 

We are subject from time to time to various claims and lawsuits arising in the ordinary course of business, including lawsuits alleging violations of state 
and/or federal wage and hour laws. Some of these suits purport or may be determined to be class actions and/or seek substantial damages and some 
may remain unresolved for several years. We believe the recorded reserves in our consolidated financial statements are adequate in light of the 
probable and estimable liabilities. While we cannot predict the outcome of these matters with certainty, we do not believe any currently identified 
claim, proceeding or litigation, either alone or in aggregate, will have a material impact on our results of operations, financial position or cash flows. 

Item 4. Removed and Reserved. 

Nordstrom, Inc. and subsidiaries  13 

 
 
 
 
 
 
 
 
PART II 

Item 5. Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of  
Equity Securities.  

MARKET, SHAREHOLDER AND DIVIDEND INFORMATION 
Our common stock, without par value, is traded on the New York Stock Exchange under the symbol “JWN.” The approximate number of holders  
of common stock as of March 11, 2011 was 140,000, based upon the number of registered and beneficial shareholders, as well as the number of employee 
shareholders in the Nordstrom 401(k) Plan and Profit Sharing Plan. On this date we had 218,078,190 shares of common stock outstanding. 

The high and low sales prices of our common stock and dividends declared for each quarter of 2010 and 2009 are presented in the table below: 

Common Stock Price 

2010 

2009 

  Dividends per Share 

   High 
    $46.22 
    $44.00 
    $39.99 
    $43.95 
    $46.22 

   Low 
$32.78 
$30.75 
$28.44 
$38.34 
$28.44 

High 
$23.17 
$26.70 
$36.52 
$39.01 
$39.01 

  Low 
  $11.19 
  $18.15 
  $26.25 
  $31.32 
  $11.19 

   2010 
 $0.16 
 $0.20 
 $0.20 
 $0.20 
 $0.76 

2009 
$0.16 
$0.16 
$0.16 
$0.16 
$0.64 

1st Quarter 
2nd Quarter 
3rd Quarter 
4th Quarter 
Full Year 

SHARE REPURCHASES 
Dollar and share amounts in millions, except per share amounts 

Following is a summary of our fourth quarter share repurchases: 

Total Number 
of Shares 
(or Units) 
Purchased 

Average 
Price Paid 
Per Share 
(or Unit) 

Total Number of 
Shares (or Units) 
  Purchased as Part of 
  Publicly Announced 
Plans or Programs 

Maximum Number (or 
Approximate Dollar Value) 
of Shares (or Units) that May 
Yet Be Purchased Under 
   the Plans or Programs1 

0.1 

$43.54 

0.7 

$42.24 

0.6 
1.4 

$41.89 
$42.12 

0.1 

0.7 

0.6 
1.4 

$467 

$438 

$411 

November 2010 
(October 31, 2010 to 
November 27, 2010) 

December 2010 
(November 28, 2010 to 
January 1, 2011) 

January 2011 
(January 2, 2011 to  
January 29, 2011) 
Total 

1In August 2010, our Board of Directors authorized a program to repurchase up to $500 of our outstanding common stock, through January 28, 2012. Through January 29, 2011, we 
 repurchased 2.3 shares of our common stock under this program, for an aggregate purchase price of $89. The actual amount and timing of future share repurchases, if any, will be subject 
 to market conditions and applicable Securities and Exchange Commission rules. 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STOCK PRICE PERFORMANCE 
The following graph compares, for each of the last five fiscal years ending January 29, 2011, the cumulative total return of Nordstrom, Inc. common 
stock, Standard & Poor’s Retail Index and Standard & Poor’s 500 Index. The Retail Index is comprised of 31 retail companies, including Nordstrom, Inc., 
representing an industry group of the Standard & Poor’s 500 Index. The cumulative total return of Nordstrom, Inc. common stock assumes $100 
invested on January 28, 2006 in Nordstrom, Inc. common stock and assumes reinvestment of dividends. 

PERFORMANCE GRAPH

Nordstrom, Inc. Common  Stock

Standard & Poor's Retail Index

Standard & Poor's 500 Index

150

100

50

Dollars

0

1/28/06

2/3/07

2/2/08

1/31/09

1/30/10

1/29/11

Year Ended

End of fiscal year 
Nordstrom, Inc. common stock 
Standard & Poor’s Retail Index 
Standard & Poor’s 500 Index 

2005 
100 
100 
100 

2006 
136 
114 
113 

2007 
97 
92 
109 

2008 
32 
56 
64 

2009 
89 
86 
84 

2010 
107 
108 
99 

Nordstrom, Inc. and subsidiaries  15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6. Selected Financial Data. 
Dollars in millions except per square foot and per share amounts 

The following selected financial data are derived from the audited Consolidated Financial Statements and should be read in conjunction with Item 1A 
“Risk Factors,” Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and the Consolidated Financial 
Statements and related notes included in Item 8 of this Annual Report on Form 10-K.  

Fiscal year 
Earnings Results 

Net sales 
Credit card revenues 
Gross profit1 
Selling, general and administrative (“SG&A”) expenses: 
    Retail 
    Credit 
Earnings on investment in asset-backed securities, net2 
Earnings before interest and income taxes (“EBIT”) 
Interest expense, net 
Earnings before income taxes (“EBT”) 
Net earnings 

Balance Sheet and Cash Flow Data 

Accounts receivable, net 
Investment in asset-backed securities2 
Merchandise inventories 
Current assets 
Land, buildings and equipment, net 
Total assets 
Current liabilities 
Long-term debt, including current portion 
Shareholders’ equity 
Cash flow from operations 

Performance Metrics 

Same-store sales percentage increase (decrease)3 
Gross profit % of net sales 
Retail SG&A % of net sales 
Total SG&A % of net sales 
EBIT % of total revenues 
EBT % of total revenues 
Net earnings % of total revenues 
Return on average shareholders’ equity 
Sales per square foot4 
Retail SG&A expense per square foot4 
Inventory turnover rate5 

Per Share Information 

Earnings per diluted share 
Dividends declared per share 
Book value per share 

Store Information (at year end) 

Nordstrom full-line stores 
Nordstrom Rack and other stores6 
International Façonnable boutiques6 
Total square footage  

2010  

2009 

2008 

20076 

20067 

  $9,310 
 390 
  3,413 

  $8,258 
369 
2,930 

  $8,272 
301 
2,855 

 (2,412) 
(273) 
- 
1,118 
(127) 
991 
613 

(2,109) 
(356) 
- 
834 
    (138) 
696 
441 

(2,103) 
(274) 
- 
779 
    (131) 
648 
401 

  $2,026 
- 
977 
4,824 
2,318 
7,462 
1,879 
2,781 
2,021 
1,177 

  $2,035 
- 
898 
4,054 
2,242 
6,579 
2,014 
2,613 
1,572 
1,251 

  $1,942 
- 
900 
3,217 
2,221 
5,661 
1,601 
2,238 
1,210 
848 

8.1% 
36.7% 
25.9% 
28.8% 
11.5% 
10.2% 
6.3% 
34.1% 
$397 
$103 
5.56 

        $2.75 
0.76 
          9.27 

(4.2%) 
35.5% 
25.5% 
29.8% 
9.7% 
8.1% 
5.1% 
31.7% 
$368 
$94 
5.41 

$2.01 
0.64 
7.22 

(9.0%) 
34.5% 
25.4% 
28.7% 
9.1% 
7.6% 
4.7% 
34.5% 
$388 
$99 
5.20 

$1.83 
0.64 
5.62 

$8,828 
252 
3,302 

(2,161) 
(198) 
18 
1,247 
      (74) 
1,173 
715 

 $1,788 
- 
956 
3,361 
1,983 
5,600 
1,635 
2,497 
1,115 
312 

3.9% 
37.4% 
24.5% 
26.7% 
13.7% 
12.9% 
7.9% 
43.6% 
$435 
$106 
5.16 

$8,561 
105 
3,207 

(2,180) 
(92) 
109 
1,149 
(43) 
1,106 
678 

          $684 
428 
997 
2,742 
1,757 
4,822 
1,433 
631 
2,169 
1,142 

7.5% 
37.5% 
25.5% 
26.5% 
13.3% 
12.8% 
7.8% 
31.8% 
$423 
$108 
5.06 

$2.88 
0.54 
5.05 

            $2.55 
   0.42 
 8.43 

115 
89 
- 
23,838,000  

112 
72 
- 
 22,773,000  

109 
60 
- 
  21,876,000  

101 
55 
- 
 20,502,000  

98 
57 
36 
 20,170,000 

1Gross profit is calculated as net sales less cost of sales and related buying and occupancy costs (for all segments). 
2On May 1, 2007, we combined our Nordstrom private label credit card and Nordstrom VISA credit card programs into one securitization program. At that time the Nordstrom VISA credit 
 card receivables were brought on-balance sheet. 
3Same-store sales include sales from stores that have been open at least one full year at the beginning of the year and sales from our online store.   
4Sales per square foot and Retail SG&A expense per square foot are calculated as net sales and Retail SG&A expense, respectively, divided by weighted average square footage. Weighted 
 average square footage includes a percentage of year-end square footage for new stores equal to the percentage of the year during which they were open. 
5Inventory turnover rate is calculated as annual cost of sales and related buying and occupancy costs (for all segments) divided by 4-quarter average inventory. 
6During the third quarter of 2007, we completed the sale of our Façonnable business and realized a gain on sale of $34 ($21, net of tax). Results of operations for fiscal year 2007 include the 
 international Façonnable boutiques through August 31, 2007 and the domestic Façonnable boutiques through October 31, 2007. Prior to the sale, the domestic Façonnable boutiques     
 were included in “Nordstrom Rack and other stores.”  
7Fiscal year 2006 includes an extra week (the 53rd week) as a result of our 4-5-4 retail reporting calendar. The 53rd week is not included in our calculation of same-store sales. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. 
Dollar, share and square footage amounts in millions except percentages, per share and per square foot amounts 

OVERVIEW 

Nordstrom is a fashion specialty retailer offering high-quality apparel, shoes, cosmetics and accessories for women, men and children. We offer a wide 
selection of brand name and private label merchandise through various channels: our ‘Nordstrom’ branded full-line stores and website, our off-price 
‘Nordstrom Rack’ stores and our ‘Jeffrey’ boutiques. Our stores are located throughout the United States. In addition, we offer our customers a variety 
of payment products and services, including credit and debit cards with an associated loyalty program. 

We started to experience positive momentum in our business in the second half of 2009, which continued throughout 2010, allowing us to achieve 
record sales and inventory turnover and increased gross profit. This reflected our ongoing efforts in multi-channel execution, merchandising and 
inventory management, combined with store expansion and other growth initiatives and, most important, improving customer service. We strive to 
provide an outstanding customer experience, regardless of channel, with a balanced offering of compelling new fashion and a high level of service.  
Our multi-channel capabilities allow us to better serve our customers by offering greater access to our inventory and making it easier for them to  
shop with us however and whenever they choose. We are continuing to invest in these capabilities as part of our commitment to provide a superior 
shopping experience. 

Our strong financial position has enabled us to continue to invest in our business during the economic downturn through store growth and remodels, 
technology, merchandising systems and other opportunities. During 2010, we opened three Nordstrom full-line stores and seventeen Nordstrom Rack 
stores, and relocated one Nordstrom full-line store and one Nordstrom Rack store. Overall, our new stores are delivering a high return on investment 
while allowing us to expand our presence in top retail markets across the country. In 2011, we plan to open three Nordstrom full-line stores and 
seventeen Nordstrom Rack stores, and to relocate two Nordstrom Rack stores. We are also working to improve the customer experience by investing in 
areas such as mobile shopping and sales floor tools, social media and updated merchandise allocation and assortment systems in order to evolve with 
our customers’ changing needs and expectations. 

Our credit business began to recover during 2010 as economic conditions improved. Customer payment rates have returned to pre-recession levels, 
resulting in improved delinquency and write-off trends, while our credit and debit card volumes have increased. We continue to open accounts with 
high credit quality. 

In February 2011, we reached an agreement to acquire HauteLook, Inc., a leader in the online private sale marketplace. This acquisition, which we expect 
to close during the first quarter of 2011, will enable us to participate in this fast-growing channel and provide a platform that can lead to greater 
innovation and speed in the way we serve customers in all channels. 

We begin 2011 in a strong position and are gaining market share in a competitive retail industry. Our customer-driven model enables us to adapt quickly 
to the changing consumer environment. We continue to operate under a solid financial framework focused on creating a superior shopping experience 
for our customers and producing high returns for our shareholders. 

RESULTS OF OPERATIONS 

Our reportable segments are Retail and Credit. Our Retail segment includes our Nordstrom branded full-line stores and online store, and our Nordstrom 
Rack and Jeffrey stores. For purposes of discussion and analysis of our results of operations, we combine our Retail segment results with revenues and 
expenses in the “Corporate/Other” column of our segment reporting footnote (collectively, the “Retail Business”). We analyze our results of operations 
through earnings before interest and income taxes for our Retail Business and Credit, while interest expense, income taxes and net earnings are 
discussed on a total company basis. 

Nordstrom, Inc. and subsidiaries  17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Retail Business 

Summary 
The following table summarizes the results of our Retail Business for the fiscal years ended January 29, 2011, January 30, 2010 and January 31, 2009:  

Fiscal year 

2010 

2009 

2008 

Net sales 
Cost of sales and related buying and occupancy costs 
Gross profit 
Other revenues 
Selling, general and administrative expenses 
Earnings before interest and income taxes 

Retail Business Net Sales  

Fiscal year 
Net sales by channel: 

Nordstrom full-line stores  
Direct 
Nordstrom  
Nordstrom Rack and other 
Total Retail segment sales 
Corporate/Other 

Total  

Net sales increase (decrease) 

Same-store sales increase (decrease) by channel: 

Nordstrom full-line stores  
Direct 
Nordstrom  
Nordstrom Rack and other 

Total 

Sales per square foot 

Percentage of net sales by merchandise category: 
  Women’s apparel 
  Shoes 
  Men’s apparel 
  Women’s accessories 
  Cosmetics 
  Children’s apparel 
  Other 
Total 

  Amount 
   $9,310   
(5,831) 
3,479 
– 
(2,412) 
1,067 

  % of net  
sales 
100.0% 
(62.6%) 
37.4% 
N/A 
(25.9%) 
11.5% 

  Amount 
  $8,258 
(5,273) 
2,985 
(1) 
(2,109) 
875 

  % of net  
sales 
  100.0% 
 (63.9%) 
36.1% 
N/A 
(25.5%) 
10.6% 

  Amount 
  $8,272 
(5,367) 
2,905 
(1) 
(2,103) 
801 

  % of net  
sales 
  100.0% 
(64.9%) 
35.1% 
N/A 
(25.4%) 
9.7% 

2010 

20091 

20081 

$6,995 
705 
7,700 
1,720 
9,420 
(110) 
$9,310 

$6,360 
563 
6,923 
1,440 
8,363 
(105) 
$8,258 

$6,630 
501 
7,131 
1,241 
8,372 
(100) 
$8,272 

12.7% 

(0.2%) 

(6.3%) 

7.9% 
25.1% 
9.3% 
0.7% 
8.1% 

$397 

34% 
23% 
15% 
12% 
10% 
3% 
3% 
100% 

(7.2%) 
14.5% 
(5.0%) 
2.5% 
(4.2%) 

$368 

34% 
22% 
15% 
12% 
11% 
3% 
3% 
100% 

(12.4%) 
8.4% 
(10.6%) 
3.1% 
(9.0%) 

$388 

34% 
21% 
16% 
12% 
11% 
3% 
3% 
100% 

1Prior to February 2010, merchandise purchased from our online store that was later returned to our Nordstrom full-line stores was reported as a deduction from Nordstrom full-line store 
  sales. Beginning in February 2010, we now deduct these returns from Direct sales instead of from Nordstrom full-line store sales in order to better align sales and sales returns within each 
  channel. For purposes of comparison, 2009 and 2008 net sales results for both Nordstrom full-line stores and Direct have been revised to reflect this realignment of returns. This 
  realignment of sales returns between channels had no effect on total Retail segment sales. 

NET SALES — 2010 VS 2009 
Net sales for 2010 increased 12.7% compared with 2009. During the year, we opened three Nordstrom full-line stores, relocated one Nordstrom full-line 
store, opened seventeen Nordstrom Rack stores and relocated one Nordstrom Rack store. These stores represented 3.3% of our total net sales for 
2010, and increased our gross square footage by 4.7%. Same-store sales increased 8.1%, with increases of 9.3% at Nordstrom and 0.7% at  
Nordstrom Rack. 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom net sales were $7,700, up 11.2% compared with 2009, with same-store sales up 9.3%. The number of sales transactions increased in 2010 
compared with 2009, while the average selling price of Nordstrom merchandise was approximately flat. Category highlights included jewelry, shoes and 
dresses. The Midwest and South were the top-performing geographic regions for 2010. Our sales growth was due in large part to the success of our 
merchandising, inventory management and multi-channel initiatives. In the fall of 2009, we updated our inventory platform to allow for shared 
inventory across all of our Nordstrom full-line stores and our website, allowing us to fulfill online orders from any full-line store or from our fulfillment 
center. These enhancements increased sales and led to significant improvements in our sell-through and inventory turnover rates beginning in the 
second half of 2009 and continuing throughout 2010. 

Nordstrom Rack net sales were $1,720, up 19.5% compared with 2009, while same-store sales increased 0.7% for the year. Cosmetics and shoes were 
the strongest performing categories for the year. The number of sales transactions increased in 2010 compared with 2009, partially offset by declines 
in the average selling price of Nordstrom Rack merchandise. 

NET SALES — 2009 VS 2008 
Net sales for 2009 were approximately flat compared with 2008. During 2009, we opened three Nordstrom full-line stores and thirteen Nordstrom Rack 
stores. These stores represented 2.6% of our total net sales for 2009, and increased our gross square footage by 4.1% during 2009. Same-store sales 
decreased 4.2%, with a decrease of 5.0% at Nordstrom, partially offset by an increase of 2.5% at Nordstrom Rack.  

Nordstrom net sales were $6,923, down 2.9% compared with 2008, with same-store sales down 5.0%. Although the number of sales transactions 
increased compared with 2008, the average selling price of our Nordstrom merchandise decreased. During 2009, we made continued progress on our 
multi-channel strategy, providing our customers with easier access to more of our merchandise. These enhancements led to increased sales in the 
second half of the year. Category highlights included women’s shoes, dresses and jewelry. The South and Mid-Atlantic were the top-performing 
geographic regions for 2009.  

Nordstrom Rack net sales were $1,440, up 16.0% compared with 2008, with same-store sales up 2.5%. The shoes and women’s apparel categories led 
the positive performance for the year. In 2009, both the average selling price of Nordstrom Rack merchandise and the number of sales transactions 
increased compared with 2008. 

Retail Business Gross Profit  

Fiscal year 
Gross profit1 
Gross profit rate2 
Inventory turnover rate3 

2010 
$3,479 
37.4% 
5.56 

2009 
$2,985 
36.1% 
5.41 

2008 
$2,905 
35.1% 
5.20 

1Gross profit is calculated as net sales less Retail Business cost of sales and related buying and occupancy costs. Retailers do not uniformly record the costs of buying and occupancy and  
   supply chain operations (freight, purchasing, receiving, distribution, etc.) between gross profit and selling, general and administrative expense. As such, our gross profit and selling,  
   general and administrative expenses and rates may not be comparable to other retailers’ expenses and rates. 
2Gross profit rate is calculated as gross profit divided by net sales. 
3Inventory turnover rate is calculated as annual cost of sales and related buying and occupancy costs (for all segments) divided by 4-quarter average inventory. 

GROSS PROFIT — 2010 VS 2009 
Retail gross profit increased $494 in 2010 compared with 2009 primarily due to higher sales and merchandise margin, partially offset by increases in 
occupancy costs for new Nordstrom full-line and Nordstrom Rack stores opened during both 2010 and 2009. Our gross profit rate improved 123 basis 
points compared with 2009 primarily due to improvement in our merchandise margin, as well as leveraging buying and occupancy costs on higher net 
sales. As a result of our merchandising and multi-channel capabilities, we achieved increases in regular-priced selling along with a higher inventory 
turnover rate. Our merchandising efforts enabled us to manage inventory levels consistent with sales trends and maintain fresh flow of merchandise 
into our stores.  

GROSS PROFIT — 2009 VS 2008 
Retail gross profit in 2009 increased $80 from 2008 while our gross profit rate improved 101 basis points. The improvement in 2009 was driven by 
improvement in our merchandise margin, particularly in the second half of the year. The latter half of 2008 was highly promotional among retailers, 
meaning many competitors took steep markdowns and/or offered special events or incentives to attract customers, as sales declined. We were able to 
be less promotional and reduce markdowns during 2009, particularly during the second half of the year, by aligning inventory with sales trends and 
improving our inventory turnover rate. The improvement in our merchandise margin was offset by an increase in our buying and occupancy costs 
primarily driven by performance-related incentives that were a result of strong company performance relative to our plans for 2009.  

Nordstrom, Inc. and subsidiaries  19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Retail Business Selling, General and Administrative Expenses 

Fiscal year 
Selling, general and administrative expenses 
Selling, general and administrative rate1 
Selling, general and administrative expense per square foot 

2010 
$2,412 
25.9% 
$103 

2009 
$2,109 
25.5% 
$94 

2008 
$2,103 
25.4% 
$99 

1Selling, general and administrative rate is calculated as selling, general and administrative expenses for our Retail Business as a percentage of net sales. 

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES — 2010 VS 2009 
Our Retail selling, general and administrative expenses (“Retail SG&A”) increased $303 in 2010 compared with 2009. The majority of the increase in 
expense dollars was due to higher sales volume and expenses for new stores. Our Retail SG&A rate increased 38 basis points for 2010 compared with 
2009. The increase was in part due to planned increases in marketing and technology expenses as we continue to reinvest in the business and expand 
our capabilities in areas such as online marketing and social media. The increased Retail SG&A rate also reflects higher fulfillment costs as we shipped 
more items to our customers due to the shared inventory platform between our online and full-line stores. 

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES — 2009 VS 2008 
Our Retail SG&A increased $6 due to increased performance-related incentives, partially offset by lower variable expenses in conjunction with lower 
sales volume and cost savings resulting from our focus on controlling our fixed costs.  

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Credit Segment 

The Nordstrom credit and debit card products are designed to strengthen customer relationships and grow retail sales by providing valuable services, 
loyalty benefits and payment products. We believe that owning all aspects of our credit business allows us to fully integrate our rewards program with 
our retail stores and provide better service to our customers, thus deepening our relationship with them and driving greater customer loyalty. Our 
Nordstrom private label credit and debit cards can be used only in Nordstrom stores and on our website (“inside volume”), while our Nordstrom VISA 
cards also may be used for purchases outside of Nordstrom (“outside volume”). Cardholders participate in the Nordstrom Fashion Rewards® program, 
through which they accumulate points based on their level of spending (generally two points per dollar spent at Nordstrom and one point per dollar 
spent outside of Nordstrom). Upon reaching two thousand points, customers receive twenty dollars in Nordstrom Notes®, which can be redeemed for 
goods or services in our stores or online. As customers increase their level of spending they receive additional benefits, including rewards such as 
complimentary shipping, early access to sale events and unique fashion and shopping events. Our cardholders tend to visit our stores more frequently 
and spend more with us than non-cardholders. We believe the Fashion Rewards program helps drive sales in our Retail segment. 

The table below provides a detailed view of the operational results of our Credit segment, consistent with the segment disclosure provided in the Notes 
to Consolidated Financial Statements. In order to better reflect the economic contribution of our credit and debit card program, intercompany 
merchant fees are also included in the table below. Intercompany merchant fees represent the estimated intercompany income of our Credit segment 
from the usage of our cards in the Retail segment. To encourage the use of Nordstrom cards in our stores, the Credit segment does not charge the 
Retail segment an intercompany interchange merchant fee. On a consolidated basis, we avoid costs that would be incurred if our customers used  
third-party cards. 

Interest expense is assigned to the Credit segment in proportion to the amount of estimated capital needed to fund our credit card receivables, which 
assumes a mix of 80% debt and 20% equity. The average credit card receivable investment metric included in the following table represents our best 
estimate of the amount of capital for our Credit segment that is financed by equity. Based on our research, debt as a percentage of credit card 
receivables for other credit card companies ranges from 70% to 90%. We believe that debt equal to 80% of our credit card receivables is appropriate 
given our overall capital structure goals. 

Fiscal year 

2010 

2009 

2008 

Finance charge revenue 
Interchange — third party 
Late fees and other revenue 
Total credit card revenues 

Interest expense 

Net credit card income 

Cost of sales and related buying and  
occupancy costs — loyalty program 

Selling, general and administrative  

expenses 
Total expense 

Credit segment earnings (loss) before  

income taxes, as presented in 
segment disclosure 

Intercompany merchant fees 
Credit segment contribution (loss),  

before income taxes  

Credit and debit card volume: 

Outside  
Inside  
Total volume 

Average credit card receivables 
Average credit card receivable investment 
(assuming 80% of accounts receivable 
is funded with debt) 

Credit segment contribution (loss), net of  
tax, as a percentage of average  credit 
card receivable investment 

% of credit 
card 
receivables 
11.3% 
3.6% 
0.9% 
15.8% 
(2.6%) 
13.2% 

(2.7%) 

(14.3%) 
(17.0%) 

(3.8%) 
2.5% 

(1.3%) 

% of credit 
card 
receivables 
12.6% 
3.4% 
1.7% 
17.6% 
(2.0%) 
15.7% 

(2.6%) 

(17.0%) 
(19.6%) 

(3.9%) 
2.4% 

(1.5%) 

% of credit 
card 
receivables 
12.7% 
3.7% 
2.3% 
18.7% 
(1.0%) 
17.7% 

(3.2%) 

(13.1%) 
(16.3%) 

1.4% 
2.8% 

4.2% 

Amount 
$266 
76 
48 
390 
(21) 
369 

(66) 

(273) 
(339) 

30 
58 

 $88 

$3,838 
2,953 
$6,791 

$2,088 

$418 

12.8% 

Amount 
$264 
71 
35 
370 
(41) 
329 

(55) 

(356) 
(411) 

(82) 
 50 

$(32) 

$3,603 
2,521 
$6,124 

$2,099 

$420 

(4.7%) 

Amount 
$215 
69 
18 
302 
(50) 
252 

(50) 

(274) 
(324) 

(72) 
 48 

 $(24) 

$3,576 
2,423 
$5,999 

$1,911 

          $382 

(3.9%) 

Nordstrom, Inc. and subsidiaries  21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Credit Card Revenues 
Credit card revenues include finance charges, interchange fees, late fees and other fees. Finance charges represent interest earned on unpaid balances 
while late fees are assessed when cardholders pay less than their minimum balance by the payment due date. Interchange fees are earned from the 
use of Nordstrom VISA credit cards at merchants outside of Nordstrom. 

CREDIT CARD REVENUES — 2010 VS 2009 
Credit card revenues increased $20 in 2010 compared with 2009 primarily due to higher late fees, particularly in the first half of the year. As the year 
progressed, improving economic conditions led to an increase in general consumer spending, improved payment rates, lower revolving balances and 
reduced delinquencies. Our average credit card receivable balance in 2010 was $2,088, a decrease of $11, or 0.5%, from 2009.  

Slightly higher average annual percentage rates, partially offset by lower revolving balances from improvements in customer payment rates, resulted 
in a small increase in finance charges to $266, or 12.7% of average credit card receivables in 2010 compared with $264, or 12.6% of average credit card 
receivables in 2009. Increased use of our Nordstrom VISA credit cards at third parties resulted in an increase in interchange revenue to $76, or 3.7% of 
average credit card receivables in 2010 compared with $71, or 3.4% of average credit card receivables in 2009. Delinquencies increased during the first 
half of 2010 compared with the first half of 2009. Additionally, legal and regulatory changes in 2009 and 2010 affected our pricing and billing terms. 
Taken together, these factors resulted in an increase in late fees and other revenue to $48, or 2.3% of average credit card receivables in 2010 
compared with $35, or 1.7% of average receivables in 2009. 

CREDIT CARD REVENUES — 2009 VS 2008 
Credit card revenues increased to $370 in 2009 compared with $302 in 2008 due primarily to higher finance charges and late fees. Worsening economic 
conditions led to a decline in general consumer spending, reduced payment rates, increased revolving balances and increased delinquencies. Our 
average credit card receivable balance in 2009 was $2,099, an increase of $188, or 9.8%, over 2008.  

Increased revolving balances, combined with an increase in our annual percentage rate terms implemented in the fourth quarter of 2008, resulted in an 
increase in finance charges to $264, or 12.6% of average credit card receivables in 2009. This compared with $215, or 11.3% of average credit card 
receivables in 2008. Increased delinquencies resulted in an increase in late fees and other revenue to $35, or 1.7% of average credit card receivables in 
2009, compared with $18, or 0.9% of average credit card receivables in 2008. 

Credit Segment Interest Expense 
Interest expense decreased to $21 in 2010 from $41 in 2009 and $50 in 2008. These year-over-year decreases were due to lower interest rates. 

Credit Segment Cost of Sales and Related Buying and Occupancy Costs 
Cost of sales and related buying and occupancy costs, which includes the estimated cost of Nordstrom Notes that will be issued and redeemed under 
our Fashion Rewards program, increased to $66 in 2010 compared with $55 in 2009 and $50 in 2008. The increases were due to a higher number of 
Fashion Rewards customers, larger average spend per customer, increased inside volume and increased utilization of program benefits. We provide 
these benefits to our customers as participation in the Fashion Rewards program generates enhanced customer loyalty and incremental sales in  
our stores.   

Credit Segment Selling, General and Administrative Expenses 
Selling, general and administrative expenses for our Credit segment (“Credit SG&A”) are made up of operational and marketing expenses, and bad debt. 
These expenses are summarized in the following table: 

Fiscal year 
Operational and marketing expenses 
Bad debt expense 
Total selling, general and administrative expenses 

2010 
$124 
149 
$273 

2009 
$105 
251 
$356 

2008 
$101 
173 
$274 

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES — 2010 VS 2009 
Total Credit SG&A decreased $83 in 2010 compared with 2009, due primarily to lower bad debt expense, partially offset by increases in operational and 
marketing expenses. The decrease in bad debt expense reflects continued improvement in our credit trends which are further discussed below. 
Operational and marketing expenses are incurred to support and service our credit and debit card products and the related rewards programs. The 
increase in these expenses in 2010 was primarily driven by increased information technology expenses, higher collection agency fees from increased 
recovery efforts and expenses related to our Fashion Rewards program.   

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES — 2009 VS 2008 
Total Credit SG&A increased $82 in 2009 compared with 2008 due primarily to increased bad debt expense. The increase in bad debt expense reflects 
higher write-offs due to consumer credit trends which are further discussed below.  

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Allowance for Credit Losses and Credit Trends 
The following table illustrates activity in the allowance for credit losses for the past three fiscal years: 

Fiscal year 
Allowance at beginning of year 
Bad debt provision 

  Write–offs  
Recoveries 
Allowance at end of year 

30+ days delinquent as a percentage of ending credit card receivables  
Net write-offs as a percentage of average credit card receivables 
Allowance as a percentage of ending credit card receivables 

2010 
$190 
149 
(211) 
17 
$145 

3.0% 
9.2% 
6.9% 

2009 
$138 
251 
(209) 
10 
$190 

5.3% 
9.5% 
8.8% 

2008 
$73 
173 
(116) 
8 
$138 

3.7% 
5.6% 
6.8% 

CREDIT TRENDS — 2010 VS 2009 
During 2010, our delinquency and net write-off results improved. Write-offs were higher during the first half of 2010, reflecting accounts that became 
delinquent during the second half of 2009. By the fourth quarter of 2010, net write-offs were $39, or 7.2% of average credit card receivables compared 
with $56, or 10.5% of average credit card receivables in the fourth quarter of 2009. As a result of the continued improvements in our delinquency and 
write-off results, including in California, we reduced our allowance for credit losses by $45 during 2010, from $190 to $145.  

CREDIT TRENDS — 2009 VS 2008 
Delinquency rates and write-offs ran at elevated levels throughout 2009 as a result of economic conditions, including rising unemployment. California 
experienced particular weakness relative to our other geographic regions and accounted for approximately 50% of our write-offs. In light of the 
economic environment and based on our delinquency and write-off trends, we increased our allowance for credit losses by $52, from $138 to $190  
in 2009. 

CREDIT QUALITY 
The quality of our credit card receivables at any time reflects, among other factors, general economic conditions, the creditworthiness of our 
cardholders and the success of our account management and collection activities. In general, credit quality tends to decline, and the risk of credit 
losses tends to increase, during periods of deteriorating economic conditions. Through our underwriting and risk management standards and practices, 
we seek to maintain a high quality cardholder portfolio, thereby mitigating our exposure to credit losses. As of January 29, 2011, 76.2% of our credit 
card receivables were from cardholders with FICO scores of 660 or above (generally considered “prime” according to industry standards) compared 
with 71.2% as of January 30, 2010.   

Recent Regulatory Changes 
In May 2009, the Credit Card Accountability Responsibility and Disclosure Act of 2009 (the “Credit CARD Act”) was passed, resulting in new restrictions 
on credit card pricing, finance charges and fees, customer billing practices and payment application. These rules required us to make changes to our 
credit card business practices and systems. We have completed and implemented the necessary changes and new procedures to enable compliance 
with those rules that are currently effective, and we expect more regulations and interpretations of the new rules to emerge. Depending on the nature 
and extent of the full impact from these rules, and any interpretations or additional rules, the practices, revenues and profitability of our Credit 
segment could be adversely affected.  

In addition, on July 21, 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act was enacted. This law significantly restructures regulatory 
oversight and other aspects of the financial industry. It creates a new federal agency to supervise and enforce consumer lending laws and regulations 
and expands state authority over consumer lending. Numerous regulations will be issued within the next year to implement the requirements of this 
Act. The final regulatory details remain highly uncertain at this time. Depending on the nature and extent of these regulations, and the enforcement 
approach of regulators under the new law, there could be an adverse impact to our Credit segment. 

Nordstrom, Inc. and subsidiaries  23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total Company Results 

Interest Expense, Net  

Fiscal year 
Interest on long-term debt and short-term  

borrowings 

Less: 

Interest income 
Capitalized interest 
Interest expense, net 

2010 

$133 

 (1) 
(5) 
$127 

2009 

$148 

 (3) 
(7) 
$138 

2008 

$145 

 (3) 
(11) 
$131 

INTEREST EXPENSE, NET — 2010 VS 2009 
Interest expense, net decreased $11 in 2010 compared with 2009 due to lower interest rates, partially offset by higher debt balances.  

INTEREST EXPENSE, NET — 2009 VS 2008 
Interest expense, net increased $7 in 2009 compared with 2008 due to higher average debt levels resulting from the $400 debt offering in the second 
quarter of 2009, partially offset by the $250 senior notes which matured in January 2009 and the impact of declining variable interest rates.  

Income Tax Expense  

Fiscal year 
Income tax expense 
Effective tax rate 

2010 
$378 
38.2% 

The following table illustrates the components of our effective tax rate for 2010, 2009 and 2008: 

Fiscal year 
Statutory rate 
State and local income taxes, net of federal  

income taxes 

Deferred tax adjustment 
Permanent differences 
Other, net 
Effective tax rate 

2010 
35.0% 

3.4 
  – 
(0.2) 
– 
38.2% 

2009 
$255 
36.6% 

2009 
35.0% 

3.5 
(1.8) 
(0.6) 
0.5 
36.6% 

2008 
$247 
38.1% 

2008 
35.0% 

3.4 
(3.2) 
2.0 
0.9 
38.1% 

INCOME TAX EXPENSE — 2010 VS 2009 
The increase in the effective tax rate for 2010 compared with 2009 was primarily due to the impact of a non-recurring benefit of approximately $12 
from a deferred tax adjustment during the first quarter of 2009 related to the closure of our 2007 federal tax return audit.  

INCOME TAX EXPENSE — 2009 VS 2008 
In 2009 and 2008, our effective tax rate was impacted by adjustments related to our deferred tax assets primarily driven by the closure of several tax 
years under audit, as well as permanent items related to investment valuation.  

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fourth Quarter Results  

Quarter ended 
Net sales 
Credit card revenues 
Gross profit 
Selling, general and administrative (“SG&A”) expenses: 

January 29, 2011 
 $2,816 
100 
1,058 

January 30, 2010 
  $2,539 
101 
946 

Retail 
Credit 
Net earnings 
Earnings per diluted share 

% of net sales: 
Gross profit 
Retail SG&A 

(697) 
(55) 
232 
$1.04 

37.6% 
24.8% 

(631) 
(106) 
172 
$0.77 

37.3% 
24.9% 

Our fourth quarter performance reflected continued improvement in our sales and gross margin trends throughout the year. Net earnings for the 
fourth quarter of 2010 were $232, or $1.04 per diluted share compared with $172, or $0.77 per diluted share in 2009. 

NET SALES 
Total sales for the quarter increased 10.9% to $2,816. During the quarter, we opened one Nordstrom Rack store. Same-store sales increased 6.7%, with 
increases of 7.2% at Nordstrom and 3.9% at Nordstrom Rack. 

Nordstrom same-store sales increased 7.2% for the quarter. Both the number of sales transactions and the average selling price of our merchandise 
increased for the quarter ended January 29, 2011 compared with the same period last year. Category highlights for the quarter were jewelry, dresses 
and shoes. The South and Midwest were the top-performing geographic regions relative to the fourth quarter of 2009. We continued to drive sales 
growth through customer service, our merchandise offering and multi-channel capabilities. 

Nordstrom Rack net sales increased $93, or 24.1% for the quarter. Nordstrom Rack same-store sales increased 3.9% for the fourth quarter of 2010 
compared with the fourth quarter of 2009. The increase in part reflects a promotional event that occurred during the quarter. The number of sales 
transactions increased for the quarter, partially offset by decreases in the average selling price of Rack merchandise. Cosmetics, accessories and shoes 
were the leading categories for Nordstrom Rack.  

GROSS PROFIT 
Our gross profit rate increased 34 basis points to 37.6% from 37.3% last year. The improvement was mainly driven by our ability to leverage buying 
and occupancy expenses during the quarter as well as a slight improvement in merchandise margin. As a result of our merchandising and multi-channel 
capabilities, we achieved increases in regular-priced selling and in our inventory turnover rate. We ended the quarter with inventory per square foot up 
3.8% on a 6.0% increase in sales per square foot compared with the fourth quarter of 2009. 

SELLING, GENERAL & ADMINISTRATIVE EXPENSES 
Selling, general and administrative expenses for our Retail Business increased $66 compared with last year’s fourth quarter. The increase was largely 
driven by higher sales volume, and by expenses for the three Nordstrom stores and seventeen Nordstrom Rack stores opened since the fourth quarter 
of 2009. Our Retail SG&A rate decreased approximately 10 basis points primarily due to the timing of performance-related expenses, partially offset by 
higher overhead expenses related to technology and marketing as we continued to invest in improving the customer experience. 

In the fourth quarter, selling, general and administrative expenses for our Credit segment were $55, down from $106 in 2009. The decrease was 
primarily driven by lower bad debt expense resulting from continued improvements in our credit trends. 

For further information on our quarterly results in 2010 and 2009, refer to Note 15 in the Notes to Consolidated Financial Statements in Item 8. 

Nordstrom, Inc. and subsidiaries  25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2011 Outlook  
Our expectations for 2011, excluding the impact of our HauteLook acquisition, are as follows: 

Same-store sales 
Credit card revenues 
Gross profit rate1 
Selling, general and administrative (“SG&A”) expenses: 

2 to 4 percent increase 
$0 to $10 increase 
10 basis point decrease to 10 basis point increase 

Retail 
Credit 

Selling, general and administrative expense rate2 
Interest expense, net 
Effective tax rate 
Earnings per diluted share 
Diluted shares outstanding 

$120 to $160 increase 
$0 to $10 decrease 
45 to 65 basis point decrease 
 $0 to $5 decrease 
 39.0 percent 
 $2.95 to $3.10 
 223.3 

1Includes both our Retail gross profit and the cost of our loyalty program, which is recorded in our Credit segment, as a percentage of net sales. 
2Selling, general and administrative rate is calculated as SG&A expense for the total company as a percentage of net sales. 

We plan to open three Nordstrom full-line stores and seventeen Nordstrom Rack stores and relocate two Nordstrom Rack stores during 2011. This will 
increase our retail square footage by approximately 4.3%. 

We expect our gross profit rate to remain approximately flat in 2011, after the significant improvement experienced in 2010. 

The majority of the increase in our Retail SG&A expenses relates to our expectations for increased variable expenses consistent with the planned 
increase in sales, to additional expenses from stores opened during 2010 and 2011, and to strengthening our capabilities to enable continued 
improvement in the customer experience.  

For our Credit segment, we expect a slight increase in credit card revenues as a result of increased volume, offset by higher payment rates. We expect 
Credit SG&A expenses to be flat to down slightly when compared with 2010 results, which included $45 of reductions in our allowance for credit losses.  

Interest expense, net is anticipated to be flat to down slightly due primarily to lower borrowing facility fees.  

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Return on Invested Capital (ROIC) (Non-GAAP financial measure)  

We define Return on Invested Capital (ROIC) as follows: 

ROIC = 

Net Operating Profit After Taxes (NOPAT) 
Average Invested Capital 

We believe that ROIC is a useful financial measure for investors in evaluating our operating performance. When analyzed in conjunction with our net 
earnings and total assets and compared to return on assets (net earnings divided by average total assets), it provides investors with a useful tool to 
evaluate our ongoing operations and our management of assets from period to period. ROIC is one of our key financial metrics, and we also incorporate 
it into our executive incentive measures. We believe that overall performance as measured by ROIC correlates directly to shareholders’ return over the 
long term. For the 12 fiscal months ended January 29, 2011, our ROIC increased to 13.6% compared with 12.1% for the 12 fiscal months ended January 30, 
2010. ROIC is not a measure of financial performance under GAAP, should not be considered a substitute for return on assets, net earnings or total 
assets as determined in accordance with GAAP, and may not be comparable with similarly titled measures reported by other companies. The closest 
measure calculated using GAAP amounts is return on assets, which increased to 8.6% from 7.1% for the 12 fiscal months ended January 29, 2011, 
compared with the 12 fiscal months ended January 30, 2010. The following is a comparison of return on assets to ROIC: 

Net earnings 
Add: income tax expense 
Add: interest expense 
Earnings before interest and income tax expense 

Add: rent expense 
Less: estimated depreciation on capitalized 
  operating leases1 
Net operating profit 

Estimated income tax expense2 
Net operating profit after tax (NOPAT) 

Average total assets3 
Less: average non-interest-bearing current liabilities4 
Less: average deferred property incentives3 
Add: average estimated asset base of capitalized 
  operating leases5 
Average invested capital 

Return on assets 
ROIC 

 12 fiscal months ended 

  January 29, 2011 
$613 
378 
128 
1,119 

  January 30, 2010 
$441 
255 
138 
834 

62 

(32) 
1,149 

(439) 
$710 

$7,091 
(1,796) 
(487) 

425 
$5,233 

8.6% 
13.6% 

43 

(23) 
854 

(313) 
$541 

$6,197 
(1,562) 
(462) 

311 
$4,484 

7.1% 
12.1% 

1Capitalized operating leases is our best estimate of the asset base we would record for our operating leases as if we had classified them as capital or purchased the property. Asset base 
  is  calculated as described in footnote 5 below. 
2Based upon our effective tax rate multiplied by the net operating profit for the 12 fiscal months ended January 29, 2011 and January 30, 2010. 
3Based upon the trailing 12-month average. 
4Based upon the trailing 12-month average for accounts payable, accrued salaries, wages and related benefits, and other current liabilities. 
5Based upon the trailing 12-month average of the monthly asset base, which is calculated as the trailing 12-months rent expense multiplied by 8. 

Our ROIC increased compared with the prior year primarily due to an increase in our earnings before interest and income taxes. This was partly offset 
by an increase in our average invested capital, attributable primarily to growth in cash and cash equivalents.

Nordstrom, Inc. and subsidiaries  27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIQUIDITY AND CAPITAL RESOURCES  

We maintain a level of liquidity sufficient to allow us to cover our seasonal cash needs and to maintain appropriate levels of short-term borrowings. We 
believe that our operating cash flows and available credit facilities are sufficient to finance our cash requirements for the next 12 months and beyond. 

Over the long term, we manage our cash and capital structure to maximize shareholder return, maintain our solid financial position and allow flexibility 
for strategic initiatives. We regularly assess our debt and leverage levels, capital expenditure requirements, debt service payments, dividend payouts, 
potential share repurchases and other future investments. We believe our existing cash on-hand, operating cash flows, available credit facilities and 
potential future borrowings will be sufficient to fund these scheduled future payments and potential long-term initiatives. 

Operating Activities  
Net cash provided by operating activities was $1,177 in 2010 and $1,251 in 2009. The majority of our operating cash inflows are derived from sales. We 
also receive cash payments for property incentives from developers. Our operating cash outflows generally consist of payments to our merchandise 
vendors (net of vendor allowances), payments to our employees for wages, salaries and other employee benefits and payments to our landlords for 
rent. Operating cash outflows also include payments for income taxes and interest payments on our short- and long-term borrowings. 

The decrease in cash provided by operating activities in 2010 compared with 2009 was due primarily to working capital initiatives undertaken in 2009, 
which resulted in increased cash generated from operating activities in that year. Additionally, in 2010, we made higher payments for performance-
related incentives and income taxes compared with 2009, relating to the improved earnings performance we experienced in 2009 as compared  
with 2008. 

In 2011, we expect our operating cash flows to increase as a result of higher sales and earnings. 

Investing Activities 
Net cash used in investing activities was $462 in 2010 and $541 in 2009. Our investing cash flows primarily consist of capital expenditures and changes in 
credit card receivables associated with cardholder purchases outside of Nordstrom using our Nordstrom VISA credit cards. 

CAPITAL EXPENDITURES 
Our capital expenditures over the last three years totaled $1,322, with $399 in 2010, $360 in 2009 and $563 in 2008. Capital expenditures included 
investments in new stores and relocations, remodels and information technology improvements. 

Capital expenditures increased in 2010 compared with 2009 due to greater store remodel activity and the timing of expenditures incurred for new 
stores. The following table summarizes our store count and square footage activity for the past three fiscal years: 

Fiscal year 
Total, beginning of period 
Store openings: 
  Nordstrom full-line stores 
  Nordstrom Rack and other stores 
Closed stores 
Total, end of period 

Store count 
2009 
169 

3 
13 
(1) 
184 

2010 
184 

3 
17 
- 
204 

2008 
156 

8 
6 
(1) 
169 

Square footage 

2010 
22.8 

0.4 
0.6 
- 
23.8 

2009 
21.9 

0.5 
0.4 
- 
22.8 

2008 
20.5 

1.2 
0.2 
- 
21.9 

Additionally, we relocated one Nordstrom full-line store and one Nordstrom Rack store in 2010, compared with one Nordstrom full-line store in 2009. 
Our 2010 store openings and relocations increased our gross square footage by 4.7%. 

To date in 2011, we have opened three Nordstrom Rack stores. During the remainder of 2011, we anticipate opening three Nordstrom full-line stores and 
fourteen additional Nordstrom Rack stores, as well as relocating two Nordstrom Rack stores. This will increase our gross square footage by 
approximately 4.3%. 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We received property incentives from our developers of $95 in 2010, $96 in 2009 and $119 in 2008. These incentives are included in our cash provided by 
operations in our consolidated statements of cash flows. However, operationally we view these as an offset to our capital expenditures. Our capital 
expenditure percentages, net of property incentives, for the last three years by category are summarized as follows: 

Fiscal year 
Category and expenditure percentage: 
  New store openings, relocations and remodels 

Information technology 

  Other 
Total 

2010 

67% 
15% 
18% 
100% 

2009 

74% 
13% 
13% 
100% 

2008 

85% 
8% 
7% 
100% 

Other capital expenditures consist of ongoing improvements to our stores in the ordinary course of business and expenditures related to various 
growth initiatives. 

We expect that our capital expenditures, net of property incentives, will be approximately $2,200 over the next five years, with approximately $400 to 
$440 in 2011. Over these five years, we expect that approximately 72% of our net capital expenditures will be for new store openings, relocations and 
remodels; 15% for information technology; and 13% for other projects. Our current five-year plans include 22 new stores and 4 relocations announced 
through 2013, and 2 new stores announced with dates to be determined. These would represent a 6.1% increase in square footage. Of the announced 
new stores, 18 will be Nordstrom Rack stores. We believe that we have the capacity for additional capital investments should opportunities arise. 

CHANGE IN CREDIT CARD RECEIVABLES ORIGINATED AT THIRD PARTIES 
The Nordstrom VISA credit cards allow our customers to make purchases at merchants outside of our stores and accumulate points for our Nordstrom 
Fashion Rewards® program. In 2010, net cash outflows from customers’ third-party purchases using their Nordstrom VISA credit cards decreased to $66, 
compared with $182 in 2009, as a result of improved payment rates. 

Financing Activities  
Net cash used in financing activities was $4 in 2010 compared with $13 provided by financing activities in 2009. Our financing activities include our short-
term and long-term borrowing activity, dividends paid and repurchases of common stock. 

SHORT-TERM AND LONG-TERM BORROWING ACTIVITY 
During 2010, we issued $500 of senior unsecured notes at 4.75%, due May 2020. After deducting the original issue discount, underwriting fees and 
other expenses of $2, net proceeds from the offering were $498. Additionally, we retired $350 of securitized notes in April 2010 using available cash.  
We had no short-term borrowings and no amounts outstanding on our revolving line of credit during the year. 

DIVIDENDS 
In 2010, we paid dividends of $167, or $0.76 per share, compared with $139, or $0.64 per share, in 2009. During the second quarter of 2010, we increased  
our quarterly dividend from $0.16 per share to $0.20 per share. In determining the amount of dividends to pay, we analyze our dividend payout ratio and 
dividend yield, while taking into consideration our operating performance and capital resources. We plan to target a 25% to 30% dividend payout ratio, 
which is calculated as our dividend payments divided by net earnings. 

In February 2011, we declared a first quarter dividend of $0.23 per share.  

SHARE REPURCHASES 
In August 2010, our Board of Directors authorized a program to repurchase up to $500 of our outstanding common stock, through January 28, 2012. 
Under this program, we have repurchased 2.3 shares of our common stock for an aggregate purchase price of $89, and had $411 in remaining capacity. 
The actual amount and timing of future share repurchases, if any, will be subject to market conditions and applicable Securities and Exchange 
Commission rules. 

Nordstrom, Inc. and subsidiaries  29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Free Cash Flow (Non-GAAP financial measure)  

We define Free Cash Flow as: 

 Free Cash Flow = Net Cash Provided By Operating Activities – Capital Expenditures – Change in Credit Card Receivables Originated at Third 
Parties – Cash Dividends Paid +/(–) Increase/(Decrease) in Cash Book Overdrafts 

Free Cash Flow is one of our key liquidity measures, and, in conjunction with GAAP measures, provides us with a meaningful analysis of our cash flows. 
We believe that our ability to generate cash is more appropriately analyzed using this measure. Free Cash Flow is not a measure of liquidity under  
GAAP and should not be considered a substitute for operating cash flows as determined in accordance with GAAP. In addition, Free Cash Flow does  
have limitations: 





Free Cash Flow does not necessarily represent funds available for discretionary use and is not necessarily a measure of our ability to 
fund our cash needs; and 
Other companies in our industry may calculate Free Cash Flow differently than we do, limiting its usefulness as a comparative measure. 

To compensate for these limitations, we analyze Free Cash Flow in conjunction with other GAAP financial and performance measures impacting 
liquidity, including operating cash flows. The closest measure calculated using GAAP amounts is net cash provided by operating activities, which was 
$1,177 and $1,251 for the 12 months ended January 29, 2011 and January 30, 2010. The following is a reconciliation of our net cash provided by operating 
activities and Free Cash Flow: 

Fiscal year 
Net cash provided by operating activities 
Less: Capital expenditures 

Change in credit card receivables originated at third parties 
Cash dividends paid 

Add:  Increase in cash book overdrafts 
Free Cash Flow 

Net cash used in investing activities 
Net cash (used in) provided by financing activities 

2010 
  $1,177 
(399) 
(66) 
(167) 
37 
$582 

$(462) 
$(4) 

2009 
  $1,251 
(360) 
(182) 
(139) 
9 
  $579 

  $(541) 
$13 

Credit Capacity and Commitments  
As of January 29, 2011, we had total short-term borrowing capacity available for general corporate purposes of $950. Of the total capacity, we had $650 
under our commercial paper program, which is backed by our unsecured revolving credit facility (“revolver”), and $300 under our Variable Funding 
Note facility (“2007-A VFN”).  

Our $650 revolver, which expires in August 2012, is available for working capital, capital expenditures and general corporate purposes. Under the terms 
of the agreement, we pay a variable rate of interest and a facility fee based on our debt rating. Under the revolver, we have the option to increase the 
revolving commitment by up to $100, to a total of $750, provided that we obtain written consent from the lenders who choose to increase their 
commitment. During 2010, we had no borrowings under our revolver. 

Our $650 commercial paper program allows us to use the proceeds to fund share repurchases as well as operating cash requirements. Under the terms 
of the commercial paper agreement, we pay a rate of interest based on, among other factors, the maturity of the issuance and market conditions. The 
issuance of commercial paper has the effect, while it is outstanding, of reducing borrowing capacity under our revolver by an amount equal to the 
principal amount of commercial paper. During 2010, we had no outstanding issuances under our $650 commercial paper program.  

During 2010, we renewed our 2007-A VFN. The 2007-A VFN has a capacity of $300 and matures in January 2012. The 2007-A VFN is backed by 
substantially all of the Nordstrom private label card receivables and a 90% interest in the co-branded Nordstrom VISA credit card receivables. 
Borrowings under the 2007-A VFN incur interest based upon the cost of commercial paper issued by a third-party bank conduit plus specified fees.  
We pay a commitment fee for the notes based on the size of the commitment. During 2010, we had no borrowings against this facility.  

Our wholly owned federal savings bank, Nordstrom fsb, also maintains a variable funding facility with a short-term credit capacity of $100. This facility 
is backed by the remaining 10% interest in the Nordstrom VISA credit card receivables and is available, if needed, to provide liquidity support to 
Nordstrom fsb. Borrowings under the facility incur interest based upon the cost of commercial paper issued by the third-party bank conduit plus 
specified fees. During 2010, Nordstrom fsb had no borrowings under this facility. 

We maintain trade and standby letters of credit to facilitate international payments. As of January 29, 2011, we have $10 available under a trade letter of 
credit, with $6 outstanding. We additionally hold a $15 standby letter of credit, with $12 outstanding under this facility at the end of the year. 

30 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Impact of Credit Ratings 
Under the terms of our $650 revolver, any borrowings we may incur will accrue interest at a floating base rate tied to either:  

(i) 
(ii) 

LIBOR or 
the higher of: 
a. 
b. 

the federal funds rate plus 50 basis points or  
the prime rate.  

The rate depends upon the type of borrowing incurred, plus in each case an applicable margin. This applicable margin varies depending upon the credit 
ratings assigned to our long-term unsecured debt. At the time of this report, our long-term unsecured debt ratings, outlook and resulting applicable 
margin were as follows: 

Moody’s 
Standard & Poor’s 

Credit 
ratings 
Baa1 
A- 

Outlook 
Stable 
Stable 

Base interest 
rate 
LIBOR 
All other 

Applicable 
margin 
1.750% 
0.750% 

Should the ratings assigned to our long-term unsecured debt improve, the applicable margin associated with our borrowings may decrease, resulting  
in a slightly lower cost of capital under this facility. Should the ratings assigned to our long-term unsecured debt worsen, the applicable margin 
associated with our borrowings may increase, resulting in a slightly higher cost of capital under this facility.  

Debt Covenants 
The revolver requires that we maintain a fixed charge coverage ratio of at least two times, and a leverage ratio of not greater than four times.  
The fixed coverage ratio is defined as: 

Earnings before Interest, Income Taxes, Depreciation, Amortization and Rent (“EBITDAR”) less gross capital expenditures  
Interest expense, net + rent expense 

The leverage ratio is defined as: 

(See additional discussion of Adjusted Debt to EBITDAR below). 

Adjusted Debt  
EBITDAR 

As of January 29, 2011 and January 30, 2010, we were in compliance with these covenants. We will continue to monitor these covenants to ensure that 
we make any necessary adjustments to our plans and believe that we will remain in compliance with these covenants during 2011. 

Nordstrom, Inc. and subsidiaries  31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
   
Adjusted Debt to EBITDAR (Non-GAAP financial measure)  

We define Adjusted Debt to EBITDAR as follows: 

Adjusted Debt to EBITDAR = 

Adjusted Debt 
EBITDAR 

Adjusted Debt to EBITDAR is one of our key financial metrics, and we believe that our debt levels are best analyzed using this measure. Our current goal 
is to manage debt levels to maintain an investment-grade credit rating as well as operate with an efficient capital structure for our size, growth plans 
and industry. Investment-grade credit ratings are important to maintaining access to a variety of short-term and long-term sources of funding, and we 
rely on these funding sources to continue to grow our business. We believe a higher ratio, among other factors, could result in rating agency 
downgrades. In contrast, we believe a lower ratio would result in a higher cost of capital and could negatively impact shareholder returns. As of 
January 29, 2011, our Adjusted Debt to EBITDAR was 2.2 compared with 2.5 as of January 30, 2010. The decrease was primarily the result of an increase 
in earnings before interest and income taxes in 2010 compared with 2009. 

Adjusted Debt to EBITDAR is not a measure of financial performance under GAAP and should not be considered a substitute for debt to net earnings,  
net earnings or debt as determined in accordance with GAAP. In addition, Adjusted Debt to EBITDAR does have limitations: 







Adjusted Debt is not exact, but rather our best estimate of the total company debt we would hold if we had purchased the property and 
issued debt associated with our operating leases;  
EBITDAR does not reflect our cash expenditures, or future requirements for capital expenditures or contractual commitments, including 
leases, or the cash requirements necessary to service interest or principal payments on our debt; and 
Other companies in our industry may calculate Adjusted Debt to EBITDAR differently than we do, limiting its usefulness as a 
comparative measure. 

To compensate for these limitations, we analyze Adjusted Debt to EBITDAR in conjunction with other GAAP financial and performance measures 
impacting liquidity, including operating cash flows, capital spending and net earnings. The closest measure calculated using GAAP amounts is debt to 
net earnings, which was 4.5 and 5.9 for 2010 and 2009. The following is a comparison of debt to net earnings and Adjusted Debt to EBITDAR: 

Debt 
Add: rent expense x 82 
Less: fair value of interest rate swaps included in long-term debt 
Adjusted Debt 

Net earnings 
Add: income tax expense 
Add: interest expense, net 
Earnings before interest and income taxes 

Add: depreciation and amortization of buildings and equipment, net 
Add: rent expense 
EBITDAR 

Debt to Net Earnings 
Adjusted Debt to EBITDAR 

20101 
$2,781 
500 
(25) 
$3,256 

613 
378 
127 
1,118 

327 
62 
$1,507 

4.5 
2.2 

20091 
$2,613 
341 
— 
$2,954 

441 
255 
138 
834 

313 
43 
$1,190 

5.9 
2.5 

1The components of adjusted debt are as of the end of 2010 and 2009, while the components of EBITDAR are for the 12 months ended January 29, 2011 and January 30, 2010. 
2The multiple of eight times rent expense used to calculate adjusted debt is a commonly used method of estimating the debt we would record for our leases that are classified as operating if 
  they had met the criteria for a capital lease, or we had purchased the property. 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contractual Obligations  
The following table summarizes our contractual obligations and the expected effect on our liquidity and cash flows as of January 29, 2011. We expect to 
fund these commitments primarily with operating cash flows generated in the normal course of business and credit available to us under existing and 
potential future facilities. 

Long-term debt 
Capital lease obligations 
Operating leases 
Purchase obligations 
Other long-term liabilities 
Total 

Total 
 $4,384 
15 
1,031 
1,302 
237 
$6,969 

  Less than 
1 year 
$148 
2 
111 
1,207 
15 
$1,483 

1–3 years 
$792 
4 
208 
66 
39 
$1,109 

  3–5 years 
$646 
5 
188 
21 
28 
$888 

  More than 
5 years 
$2,798 
4 
524 
8 
155 
$3,489 

Included in the required debt repayments disclosed above are estimated total interest payments of $1,638 as of January 29, 2011, payable over the 
remaining life of the debts. 

The capital and operating lease obligations in the table above do not include payments for operating expenses that are required by most of our lease 
agreements. Such expenses, which include common area charges, real estate taxes and other executory costs, totaled $65 in 2010, $60 in 2009 and $56 
in 2008. In addition, some of our leases require additional rental payments based on a percentage of our sales, referred to as “percentage rent.” 
Percentage rent, which is also excluded from the obligations in the table above, was $9 in each of 2010, 2009 and 2008. 

Purchase obligations primarily consist of purchase orders for unreceived goods or services and capital expenditure commitments. 

Other long-term liabilities consist of workers’ compensation and general liability insurance reserves and postretirement benefits. The payment 
amounts presented above were estimated based on historical payment trends. Other long-term liabilities not requiring cash payments, such as 
deferred property incentives and deferred revenue, were excluded from the table above. Also excluded from the table above are unrecognized tax 
benefits of $21, as we are unable to reasonably estimate the timing of future cash payments, if any, for these liabilities. 

We had no off-balance sheet arrangements, other than operating leases entered into in the normal course of business, during 2010. 

CRITICAL ACCOUNTING ESTIMATES 

The preparation of our financial statements requires that we make estimates and judgments that affect the reported amounts of assets, liabilities, 
revenues and expenses, and disclosure of contingent assets and liabilities. We base our estimates on historical experience and other assumptions that 
we believe to be reasonable under the circumstances. Actual results may differ from these estimates. The following discussion highlights the estimates 
we believe are critical and should be read in conjunction with the Notes to Consolidated Financial Statements in Item 8. Our management has discussed 
the development and selection of these critical accounting estimates with the Audit Committee of our Board of Directors and the Audit Committee has 
reviewed our disclosures that follow. 

Allowance for Credit Losses 
The allowance for credit losses reflects our best estimate of the losses inherent in our receivables as of the balance sheet date, including uncollectible 
finance charges and fees. We estimate such credit losses based on several factors, including historical aging and delinquency trends, write-off 
experience, concentration and risk metrics, and general economic conditions. 

We believe the allowance for credit losses is adequate to cover anticipated losses in our credit card receivables under current conditions; however, 
significant deterioration in any of the factors mentioned above could materially change these expectations. During 2009, increases in unemployment 
and associated delinquency and write-off trends prompted us to record significant increases to our allowance for credit losses, which increased from 
$138 at January 31, 2009 to $190 at January 30, 2010. As credit trends began to improve during 2010, we reduced our allowance for credit losses by $45, 
from $190 at January 30, 2010 to $145 at January 29, 2011. A 10% change in our allowance for credit losses would have affected net earnings by $9 for 
the fiscal year ended January 29, 2011.  

Revenue Recognition  
We recognize revenue from sales at our retail stores at the point of sale, net of an allowance for estimated sales returns. We estimate customer 
merchandise returns based on historical return patterns and reduce sales and cost of sales accordingly. 

Although we believe we have sufficient current and historical knowledge to record reasonable estimates of sales returns, there is a possibility that 
actual returns could differ from recorded amounts. In the past three years, we have made no material changes to our estimates included in the 
calculations of our sales return reserve. A 10% change in the sales return reserve would have had a $5 impact on our net earnings for the year ended 
January 29, 2011. 

Nordstrom, Inc. and subsidiaries  33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Inventory  
Our merchandise inventories are stated at the lower of cost or market value using the retail inventory method. Under the retail method, the valuation 
of inventories and the resulting gross margins are determined by applying a calculated cost-to-retail ratio to the retail value of ending inventory. To 
determine if the retail value of our inventory should be marked down, we consider current and anticipated demand, customer preferences, age of the 
merchandise and fashion trends. Inherent in the retail inventory method are certain management judgments that may affect the ending inventory 
valuation as well as gross margin.  

We reserve for obsolescence based on historical trends and specific identification. Our obsolescence reserve contains uncertainties as the calculations 
require management to make assumptions and to apply judgment regarding a number of factors, including market conditions, the selling environment, 
historical results and current inventory trends. 

We do not believe that the assumptions used in these estimates will change significantly based on prior experience. In the past three years, we have 
made no material changes to our estimates included in the calculations of the obsolescence reserve. A 10% change in the obsolescence reserve would 
not have had a material effect on our net earnings for the year ended January 29, 2011. 

Income Taxes 
We regularly evaluate the likelihood of realizing the benefit for income tax positions we have taken in various federal, state and foreign filings by 
considering all relevant facts, circumstances and information available to us. If we believe it is more likely than not that our position will be sustained, 
we recognize a benefit at the largest amount which we believe is cumulatively greater than 50% likely to be realized. Our unrecognized tax benefit was 
$43 as of both January 29, 2011 and January 30, 2010. 

Unrecognized tax benefits require significant management judgment regarding applicable statutes and their related interpretation, the status of 
various income tax audits and our particular facts and circumstances. Also, as audits are completed or statutes of limitations lapse, it may be 
necessary to record adjustments to our taxes payable, deferred tax assets, tax reserves or income tax expense. Such adjustments did not materially 
impact our effective income tax rate in 2010, but reduced our effective income tax rate by 1.8 percentage points in 2009. 

RECENT ACCOUNTING PRONOUNCEMENTS 

See Note 1 to our consolidated financial statements for a discussion of recent accounting pronouncements. We do not expect any of these 
pronouncements to have a material effect on our results of operations, liquidity or capital resources. 

34 

 
 
 
 
 
 
 
 
Item 7A. Quantitative and Qualitative Disclosures About Market Risk. 
Dollars in millions 

INTEREST RATE RISK 
Our primary exposure to market risk is through changes in interest rates. As of January 29, 2011, we have gross credit card receivables of $2,103, which 
generate finance charge income at a combination of fixed and variable rates, and long-term debt of $2,781, including $1,150 that bears interest at LIBOR-
based rates. Changing interest rates can therefore affect our credit card revenues and interest expense. The annualized effect of a one-percentage-point 
change in interest rates would not materially affect our net earnings, cash flows or the fair value of our fixed-rate debt. 

We manage our net interest rate exposure through our mix of fixed and variable rate borrowings and associated current and long-term assets. From time  
to time, we may also enter into interest rate swap transactions for purposes of hedging the exposure of changes in fair value of our long-term debt from 
interest rate risk. We do not use financial instruments for trading or other speculative purposes and are not party to any leveraged financial instruments. 

The table below presents information about our long-term debt obligations and interest rate swaps that are sensitive to changes in interest rates as of 
January 29, 2011. For debt obligations, including our capital leases, the table presents principal amounts, at book value, by maturity date, and related 
weighted average interest rates. For interest rate swaps, the table presents notional amounts and weighted average interest rates by expected 
(contractual) maturity dates. Notional amounts are the predetermined dollar principal on which the exchanged interest payments are based. 

Dollars in millions 
Long-term debt 
  Fixed 

  Avg. int. rate 

  Variable 

  Avg. int. rate1 

Interest rate swaps 
Fixed to variable 
Avg. pay rate1 
Avg. receive rate 

2011 

2012 

2013 

$6 
8.8% 
— 
— 

— 
— 
— 

$6 
8.5% 
$500 
0.3% 

— 
— 
— 

$7 
8.4% 
 – 
– 

— 
— 
— 

1Interest rates as of January 29, 2011. 
2Our interest rate swaps were in an asset position as of January 29, 2011. 

2014 

$406 
6.8% 
— 
— 

  — 
  — 
  — 

2015 

Thereafter 

$8 
8.5% 
— 
— 

  $1,823 
6.2% 
— 
— 

— 
— 
— 

$650 
3.1% 
6.3% 

Total at 
  January 29, 
2011 

 Fair value at 
  January 29, 
2011 

  $2,513 

$497 

                 $252 

$2,256 
6.3% 
$500 
0.3% 

$650 
3.1% 
6.3% 

FOREIGN CURRENCY EXCHANGE RISK 
The majority of our revenues, expenses and capital expenditures are transacted in U.S. dollars. However, we periodically enter into merchandise 
purchase orders denominated in Euros. From time to time we may use forward contracts to hedge against fluctuations in foreign currency prices. 
As of January 29, 2011, we had no outstanding forward contracts. 

Nordstrom, Inc. and subsidiaries  35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 8. Financial Statements and Supplementary Data. 

MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as is defined in the Securities 
Exchange Act of 1934. These internal controls are designed to provide reasonable assurance that the reported financial information is presented 
fairly, that disclosures are adequate and that the judgments inherent in the preparation of financial statements are reasonable. There are inherent 
limitations in the effectiveness of any system of internal control, including the possibility of human error and overriding of controls. Consequently, 
an effective internal control system can only provide reasonable, not absolute, assurance, with respect to reporting financial information.  

Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework and criteria 
established in Internal Control — Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on 
this evaluation, management concluded that the Company’s internal control over financial reporting was effective as of January 29, 2011. 

Deloitte & Touche LLP, an independent registered public accounting firm, is retained to audit Nordstrom’s Consolidated Financial Statements and the 
effectiveness of the Company’s internal control over financial reporting. Its accompanying reports are based on audits conducted in accordance with 
the standards of the Public Company Accounting Oversight Board (United States). Deloitte & Touche LLP has issued an attestation report on the 
Company’s internal control over financial reporting as of January 29, 2011. 

/s/ Michael G. Koppel 
Michael G. Koppel 
Executive Vice President and Chief Financial Officer 

/s/ Blake W. Nordstrom 
Blake W. Nordstrom 
President 

36 

 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

To the Board of Directors and Shareholders of Nordstrom, Inc. 
Seattle, Washington 

We have audited the internal control over financial reporting of Nordstrom, Inc. and subsidiaries (the “Company“) as of January 29, 2011, based on 
criteria established in Internal Control — Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission. The 
Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of 
internal control over financial reporting, included in the accompanying Management’s Report on Internal Control Over Financial Reporting. Our 
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require 
that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in 
all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s principal executive and 
principal financial officers, or persons performing similar functions, and effected by the company’s board of directors, management, and other personnel 
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of 
the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with 
authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of 
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements. 

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management override of 
controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any evaluation of the 
effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may become inadequate because 
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of January 29, 2011, based on the 
criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated financial 
statements as of and for the year ended January 29, 2011 of the Company and our report dated March 18, 2011, expressed an unqualified opinion on those 
financial statements. 

/s/ Deloitte & Touche LLP  
Seattle, Washington 
March 18, 2011 

Nordstrom, Inc. and subsidiaries  37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

To the Board of Directors and Shareholders of Nordstrom, Inc. 
Seattle, Washington  

We have audited the accompanying consolidated balance sheets of Nordstrom, Inc. and subsidiaries (the “Company“) as of January 29, 2011 and 
January 30, 2010, and the related consolidated statements of earnings, shareholders’ equity, and cash flows for each of the three years in the period 
ended January 29, 2011. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion 
on the financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards 
require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit 
also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Nordstrom, Inc. and 
subsidiaries as of January 29, 2011 and January 30, 2010, and the results of their operations and their cash flows for each of the three years in the 
period ended January 29, 2011, in conformity with accounting principles generally accepted in the United States of America.  

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company’s internal 
control over financial reporting as of January 29, 2011, based on the criteria established in Internal Control — Integrated Framework issued by the 
Committee of Sponsoring Organizations of the Treadway Commission and our report dated March 18, 2011 expressed an unqualified opinion on the 
Company’s internal control over financial reporting. 

/s/ Deloitte & Touche LLP 
Seattle, Washington 
March 18, 2011 

38 

 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Consolidated Statements of Earnings 
In millions except per share amounts  

Fiscal year 
Net sales 
Credit card revenues 
Total revenues 
Cost of sales and related buying and occupancy costs 
Selling, general and administrative expenses: 
    Retail 
    Credit 
Earnings before interest and income taxes 
Interest expense, net 
Earnings before income taxes 
Income tax expense 
Net earnings 

Earnings per share: 
  Basic 
  Diluted 

Weighted average shares outstanding: 
  Basic 
  Diluted 

2010 
$9,310 
390 
9,700 
(5,897) 

(2,412) 
(273) 
1,118 
(127) 
991 
(378) 
$613 

  $2.80 
  $2.75 

  218.8 
  222.6 

2009 
$8,258 
369 
8,627 
(5,328) 

(2,109) 
(356) 
834 
(138) 
696 
(255) 
$441 

  $2.03 
  $2.01 

  216.8 
  219.7 

2008 
$8,272 
301 
8,573 
(5,417) 

(2,103) 
(274) 
779 
(131) 
648 
(247) 
$401 

  $1.85 
  $1.83 

  216.6 
  219.2 

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements. 

Nordstrom, Inc. and subsidiaries  39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Consolidated Balance Sheets 
In millions 

January 29, 2011 

January 30, 2010 

Assets 
Current assets: 
  Cash and cash equivalents 
  Accounts receivable, net 
  Merchandise inventories 
  Current deferred tax assets, net 
  Prepaid expenses and other 
Total current assets 

Land, buildings and equipment (net of accumulated depreciation  
  of $3,520 and $3,316) 
Goodwill 
Other assets 
Total assets 

Liabilities and Shareholders’ Equity 
Current liabilities: 
  Accounts payable 
  Accrued salaries, wages and related benefits 
  Other current liabilities 
  Current portion of long-term debt 
Total current liabilities 

Long-term debt, net 
Deferred property incentives, net 
Other liabilities 

Commitments and contingencies 

Shareholders’ equity: 
  Common stock, no par value: 1,000 shares authorized; 
  218.0 and 217.7 shares issued and outstanding 

  Retained earnings 
  Accumulated other comprehensive loss 
Total shareholders’ equity 
Total liabilities and shareholders’ equity 

$1,506 
2,026 
977 
236 
79 
4,824 

2,318 
53 
267 
$7,462 

$846 
375 
652 
6 
1,879 

2,775 
495 
292 

1,168 
882 
(29) 
2,021 
$7,462 

$795 
2,035 
898 
238 
88 
4,054 

2,242 
53 
230 
$6,579 

$726 
336 
596 
356 
2,014 

2,257 
469 
267 

1,066 
525 
(19) 
1,572 
$6,579 

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements. 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Consolidated Statements of Shareholders’ Equity 
In millions except per share amounts 

Balance at February 2, 2008 
Net earnings 
Other comprehensive earnings: 
  Postretirement plan adjustments, net of tax of ($8) 
Comprehensive net earnings 
Dividends ($0.64 per share) 
Effect of postretirement plan measurement date change 
Issuance of common stock for: 
  Stock option plans 
  Employee stock purchase plan 
  Other 
Stock-based compensation 
Repurchase of common stock 
Balance at January 31, 2009 
Net earnings 
Other comprehensive loss: 
  Postretirement plan adjustments, net of tax of $6 
Comprehensive net earnings 
Dividends ($0.64 per share) 
Issuance of common stock for: 
  Stock option plans 
  Employee stock purchase plan 
  Other 
Stock-based compensation 
Balance at January 30, 2010 
Net earnings 
Other comprehensive loss: 
  Postretirement plan adjustments, net of tax of $7 
Comprehensive net earnings 
Dividends ($0.76 per share) 
Issuance of common stock for: 

Stock option plans 

  Employee stock purchase plan 
  Other 
Stock-based compensation 
Repurchase of common stock 
Balance at January 29, 2011 

     Common Stock 
Shares 
220.9 
— 

Amount 
$936 
— 

Accumulated 
 Other 
Retained  Comprehensive 
Loss 
Earnings 
$(22) 
$201 
— 
401 

— 

— 
— 

0.8 
0.6 
— 
— 
(6.9) 
215.4 
— 

— 

— 

1.5 
0.7 
0.1 
— 
217.7 
— 

— 

— 

2.1 
0.4 
— 
0.1 
(2.3) 
218.0 

— 

— 
— 

17 
17 
1 
26 
— 
$997 
— 

— 

— 

27 
13 
1 
28 
$1,066 
— 

— 

— 

51 
13 
1 
37 
— 
  $1,168 

— 

(138) 
(3) 

— 
— 
— 
— 
(238) 
$223 
441 

— 

(139) 

— 
— 
— 
— 
$525 
613 

— 

(167) 

— 
— 
— 
— 
(89) 
  $882 

12 

— 
— 

— 
— 
— 
— 
— 
$(10) 
— 

(9) 

— 

— 
— 
— 
— 
$(19) 
— 

(10) 

— 

— 
— 
— 
— 
— 
$(29) 

Total 
$1,115 
401 

12 
413 
(138) 
(3) 

17 
17 
1 
26 
(238) 
$1,210 
441 

(9) 
432 
(139) 

27 
13 
1 
28 
$1,572 
613 

(10) 
603 
(167) 

51 
13 
1 
37 
(89) 
$2,021 

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements. 

Nordstrom, Inc. and subsidiaries  41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc.  
Consolidated Statements of Cash Flows 
In millions 

Fiscal year 
Operating Activities 
Net earnings 
Adjustments to reconcile net earnings to net cash provided by operating activities: 
  Depreciation and amortization of buildings and equipment 
  Amortization of deferred property incentives and other, net 
  Deferred income taxes, net 
  Stock-based compensation expense 
  Tax benefit from stock-based compensation 
  Excess tax benefit from stock-based compensation 
  Provision for bad debt expense 
  Change in operating assets and liabilities: 

  Accounts receivable 
  Merchandise inventories 
  Prepaid expenses and other assets 
  Accounts payable 
  Accrued salaries, wages and related benefits 
  Other current liabilities 
  Deferred property incentives 
  Other liabilities 

Net cash provided by operating activities 

Investing Activities 
  Capital expenditures 
  Change in credit card receivables originated at third parties 
  Other, net 
Net cash used in investing activities 

Financing Activities 

(Repayments) proceeds from commercial paper borrowings, net 

  Proceeds from long-term borrowings, net of discounts 
  Principal payments on long-term borrowings 

Increase in cash book overdrafts 

  Cash dividends paid 
  Repurchase of common stock 
  Proceeds from exercise of stock options 
  Proceeds from employee stock purchase plan 
  Excess tax benefit from stock-based compensation 
  Other, net 
Net cash (used in) provided by financing activities 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Supplemental Cash Flow Information 
Cash paid during the year for: 

Interest (net of capitalized interest) 
Income taxes 

2010 

$613 

327 
(54) 
2 
42 
15 
(16) 
149 

(74)  
 (80) 
1 
72 
37 
42 
95 
6 
1,177 

(399) 
(66) 
3 
(462) 

– 
498 
(356) 
37 
(167) 
(84) 
35 
13 
16 
4 
(4) 

711 
795 
$1,506 

$121 
$381 

2009 

$441 

313 
(42) 
(58) 
32 
6 
(7) 
251 

(159)  
 (1) 
(38) 
168 
120 
81 
96 
48 
1,251 

(360) 
(182) 
1 
(541) 

(275) 
399 
(25) 
9 
(139) 
— 
21 
13 
7 
3 
13 

723 
72 
$795 

$134 
$240 

2008 

$401 

302 
(21) 
(36) 
28 
3 
(4) 
173 

(93)  
53  
38 
16 
(54) 
(48) 
119 
(29) 
848 

(563) 
(232) 
3 
(792) 

275 
150 
(410) 
20 
(138) 
(264) 
13 
17 
4 
(9) 
(342) 

(286) 
358 
$72 

$145 
$340 

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements. 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts 

NOTE 1:  NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

The Company 
Founded in 1901 as a shoe store in Seattle, Washington, today Nordstrom, Inc. is a fashion specialty retailer that offers customers a well-edited 
selection of high-quality fashion brands focused on apparel, shoes, cosmetics and accessories for men, women and children. This breadth of 
merchandise allows us to serve a wide range of customers who appreciate quality fashion and a superior shopping experience. We offer a wide 
selection of brand name and private label merchandise through multiple retail channels: our 115 ‘Nordstrom’ branded full-line stores and online store 
at www.nordstrom.com (collectively, “Nordstrom”), 86 off-price ‘Nordstrom Rack’ stores, two ‘Jeffrey’ boutiques and one clearance store. Our stores 
are located throughout the United States.  

Through our Credit segment, we provide our customers with a variety of payment products and services, including a Nordstrom private label card, 
two Nordstrom VISA credit cards and a debit card for Nordstrom purchases. These products also allow our customers to participate in our  
loyalty program. 

Fiscal Year 
We operate on a 52/53-week fiscal year ending on the Saturday closest to January 31st. References to 2010, 2009 and 2008 relate to the 52-week 
fiscal years ended January 29, 2011, January 30, 2010 and January 31, 2009. References to 2011 relate to the 52-week fiscal year ending  
January 28, 2012. 

Principles of Consolidation 
The consolidated financial statements include the balances of Nordstrom, Inc. and its subsidiaries. All intercompany transactions and balances are 
eliminated in consolidation. 

Use of Estimates 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires 
management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and disclosure  
of contingent assets and liabilities during the reporting period. Uncertainties regarding such estimates and assumptions are inherent in the 
preparation of financial statements and actual results may differ from these estimates and assumptions. Our significant accounting judgments  
and estimates include the allowance for credit losses, sales return reserve, inventory obsolescence reserve and unrecognized tax benefits. 

Net Sales 
We recognize revenue from sales at our retail stores at the point of sale, net of estimated returns and excluding sales taxes. Revenue from our sales 
to customers shipped directly from our stores and our online and catalog sales includes shipping revenue, when applicable, and is recognized upon 
estimated receipt by the customer. We estimate customer merchandise returns based on historical return patterns and reduce sales and cost of 
sales accordingly. Activity in the allowance for sales returns, net, for the past three fiscal years is as follows: 

Fiscal year 
Allowance at beginning of year 
Additions 
Returns, net1 
Allowance at end of year 

2010 
$76 
1,180 
(1,171) 
$85 

2009 
$70 
1,030 
(1,024) 
$76 

2008 
$56 
1,051 
(1,037) 
$70 

1Returns, net consists of actual returns offset by the value of the merchandise returned and the sales commission reversed. 

Credit Card Revenues 
Credit card revenues include finance charges, late fees and other fees generated by our combined Nordstrom private label card and Nordstrom VISA 
credit card programs, and interchange fees generated by the use of Nordstrom VISA cards at third-party merchants. These fees are assessed 
according to the terms of the related cardholder agreements and recognized as revenue when earned. 

Cost of Sales 
Cost of sales includes the purchase cost of inventory sold (net of vendor allowances), in-bound freight and certain costs of loyalty program benefits 
related to our credit and debit cards. 

Buying and Occupancy Costs 
Buying costs consist primarily of compensation and other costs incurred by our merchandising and product development groups. Occupancy costs 
include rent, depreciation, property taxes and facility operating costs of our retail, corporate center and distribution operations. 

Nordstrom, Inc. and subsidiaries  43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

Rent 
We recognize minimum rent expense, net of landlord reimbursements, on a straight-line basis over the minimum lease term from the time that we 
control the leased property. For leases that contain predetermined, fixed escalations of the minimum rent, we recognize the rent expense on a 
straight-line basis and record the difference between the rent expense and the rent payable as a liability. Contingent rental payments, typically 
based on a percentage of sales, are recognized in rent expense when payment of the contingent rent is probable. 

We receive incentives from landlords to construct stores in certain developments. These property incentives are recorded as a deferred credit and 
recognized as a reduction of rent expense on a straight-line basis over the lease term. At the end of 2010 and 2009, the deferred credit balance was  
$553 and $518.  

Selling, General and Administrative Expenses 
Selling, general and administrative expenses consist primarily of compensation and benefits costs (other than those included in buying  
and occupancy costs), advertising, shipping and handling costs, bad debt expense related to our credit card operations and other  
miscellaneous expenses. 

Advertising 
Advertising production costs for Internet, magazines, store events and other media are expensed the first time the advertisement is run.  
Total advertising expenses, net of vendor allowances, of $114, $85 and $98 in 2010, 2009 and 2008 were included in selling, general and  
administrative expenses. 

Vendor Allowances 
We receive allowances from merchandise vendors for cosmetic selling expenses, purchase price adjustments, cooperative advertising programs and 
various other expenses. Allowances for cosmetic selling expenses are recorded in selling, general and administrative expenses as a reduction of the 
related costs when incurred. Purchase price adjustments are recorded as a reduction of cost of sales at the point they have been earned and the 
related merchandise has been sold. Allowances for cooperative advertising and promotion programs and other expenses are recorded in selling, 
general and administrative expenses as a reduction of the related costs when incurred. Any allowances in excess of actual costs incurred that are 
included in selling, general and administrative expenses are recorded as a reduction of cost of sales. The following table shows vendor allowances 
earned during the year: 

Fiscal year 
Cosmetic selling expenses 
Purchase price adjustments 
Cooperative advertising and promotion 
Other 
Total vendor allowances 

2010 
$118 
96 
67 
2 
$283 

2009 
$106 
91 
63 
2 
$262 

2008 
$112 
96 
65 
3 
$276 

Shipping and Handling Costs 
Our shipping and handling costs include payments to third-party shippers and costs to hold, move and prepare merchandise for shipment.  
These costs do not include inbound freight to our distribution centers, which we include in the cost of our inventory. Shipping and handling costs of 
$133, $103 and $106 in 2010, 2009 and 2008 were included in selling, general and administrative expenses. 

Loyalty Program 
Customers who use our Nordstrom private label credit or debit card or our Nordstrom VISA credit cards can participate in the Nordstrom Fashion 
Rewards® program through which customers accumulate points based on their level of spending. Upon reaching a certain threshold, customers 
receive Nordstrom Notes®, which can be redeemed for goods or services in our stores and online. As cardholders increase their level of spending, 
they also receive benefits such as free shipping and fashion events. We estimate the net cost of Nordstrom Notes that will be issued and redeemed, 
and record this cost as rewards points are accumulated. These costs are recorded in cost of sales given that we provide customers with products 
and services for these rewards. Other costs of the loyalty program, which primarily include shipping and fashion events, are recorded in selling, 
general and administrative expenses based on estimates of benefits expected to be accumulated and redeemed.  

Stock-Based Compensation 
We recognize stock-based compensation expense related to stock options at their estimated grant-date fair value, recorded on a straight-line basis over 
the requisite service period. The total compensation expense is reduced by estimated forfeitures expected to occur over the vesting period of the award. 
We estimate the fair value of stock options granted using the Binomial Lattice option valuation model. Stock-based compensation expense also includes 
amounts related to performance share units and our Employee Stock Purchase Plan, based on their fair values as of the end of each reporting period. 

New Store Opening Costs 
Non-capital expenditures associated with opening new stores, including marketing expenses, relocation expenses and temporary occupancy costs, 
are charged to expense as incurred. These costs are included in both buying and occupancy costs and selling, general and administrative expenses 
according to their nature as disclosed above. 
44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

Gift Cards 
We recognize revenue from the sale of gift cards when the gift card is redeemed by the customer, or we recognize breakage income when the 
likelihood of redemption, based on historical experience, is deemed to be remote. Based on an analysis of our program since its inception in 1999,  
we determined that balances remaining on cards issued beyond five years are unlikely to be redeemed and therefore may be recognized as income. 
Breakage income was $9, $8 and $7 in 2010, 2009 and 2008. To date, our breakage rate is approximately 3.1% of the amount initially issued as gift cards. 
Gift card breakage income is included in selling, general and administrative expenses in our consolidated statement of earnings. We had outstanding gift 
card liabilities of $188 and $174 at the end of 2010 and 2009, which are included in other current liabilities. 

Income Taxes 
We use the asset and liability method of accounting for income taxes. Using this method, deferred tax assets and liabilities are recorded based on 
differences between the financial reporting and tax basis of assets and liabilities. The deferred tax assets and liabilities are calculated using the 
enacted tax rates and laws that are expected to be in effect when the differences are expected to reverse. We routinely evaluate the likelihood of 
realizing the benefit of our deferred tax assets and may record a valuation allowance if, based on all available evidence, it is determined that some 
portion of the tax benefit will not be realized. 

We regularly evaluate the likelihood of realizing the benefit for income tax positions that we have taken in various federal, state and foreign filings 
by considering all relevant facts, circumstances and information available. If we believe it is more likely than not that our position will be sustained,  
we recognize a benefit at the largest amount which we believe is cumulatively greater than 50% likely to be realized. 

Interest and penalties related to income tax matters are classified as a component of income tax expense. 

Comprehensive Net Earnings 
Comprehensive net earnings include net earnings and other comprehensive earnings and losses. Other comprehensive earnings and losses in 2010, 
2009 and 2008 consisted of adjustments, net of tax, related to our postretirement benefit obligations. Accumulated other comprehensive losses at 
the end of 2010 and 2009 consisted of unrecognized losses on postretirement benefit obligations.  

Cash Equivalents 
Cash equivalents are short-term investments with a maturity of three months or less from the date of purchase and are carried at amortized cost, 
which approximates fair value. Our cash management system provides for the reimbursement of all major bank disbursement accounts on a daily 
basis. Accounts payable at the end of 2010 and 2009 included $111 and $74 of checks not yet presented for payment drawn in excess of our bank 
deposit balances. 

Accounts Receivable 
Accounts receivable includes credit card receivables from our Nordstrom private label and VISA credit cards as well as credit and debit card 
receivables due from third party financial institutions. We record credit card receivables on our consolidated balance sheets at the outstanding 
balance, net of an allowance for credit losses. The allowance for credit losses reflects our best estimate of the losses inherent in our receivables  
as of the balance sheet date, including uncollectible finance charges and fees. We estimate such credit losses based on several factors, including 
historical aging and delinquency trends, write-off experience, concentration and risk metrics and general economic conditions. Credit card 
receivables constitute unsecured consumer loans, for which the risk of cardholder default and associated credit losses tend to increase as  
general economic conditions deteriorate.    

We consider a credit card account delinquent if the minimum payment is not received by the payment due date. Our aging method is based on the 
number of completed billing cycles during which the customer has failed to make a minimum payment. Delinquent accounts, including accrued 
finance charges and fees, are written off when they are determined to be uncollectible, usually after they become 150 days past due. Accounts are 
written off sooner in the event of customer bankruptcy or other circumstances that make further collection unlikely. 

We recognize finance charges on delinquent accounts until they become 120 days past due, after which we place accounts on non-accrual status.  
Payments received for accounts on non-accrual status are applied to accrued finance charges, fees and principal balances consistent with other 
accounts, with subsequent finance charge income recognized only when actually received. Non-accrual accounts may return to accrual status when 
we receive three consecutive minimum payments or the equivalent lump sum. 

Our Nordstrom private label credit card can be used only in Nordstrom stores and on our website, while our Nordstrom VISA cards allow our 
customers the option of using the cards for purchases of Nordstrom merchandise and services, as well as for purchases outside of Nordstrom. Cash 
flows from the use of both the private label and Nordstrom VISA credit cards for sales originating at our stores are treated as an operating activity 
within the consolidated statements of cash flows, as they relate to sales at Nordstrom. Cash flows arising from the use of Nordstrom VISA cards 
outside of our stores are treated as an investing activity within the consolidated statements of cash flows, as they represent loans made to our 
customers for purchases at third parties. 

Nordstrom, Inc. and subsidiaries  45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc.
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

Merchandise Inventories 
Merchandise inventories are valued at the lower of cost or market, using the retail method (weighted average cost). 

Land, Buildings and Equipment 
Land is recorded at historical cost, while buildings and equipment are recorded at cost less accumulated depreciation. Capitalized software includes 
the costs of developing or obtaining internal-use software, including external direct costs of materials and services and internal payroll costs related 
to the software project.  

We capitalize interest on construction in progress and software projects during the period in which expenditures have been made, activities are in 
progress to prepare the asset for its intended use and actual interest costs are being incurred.  

Depreciation is computed using the straight-line method over the asset’s estimated useful life, which is determined by asset category as follows: 

Asset 
Buildings and improvements 
Store fixtures and equipment 
Leasehold improvements 
Capitalized software 

Life (in years) 
5 – 40 
3 – 15 
Shorter of initial lease term or asset life 
3 – 7 

Leasehold improvements made at the inception of the lease are amortized over the shorter of the asset life or the initial lease term. Leasehold 
improvements made during the lease term are amortized over the shorter of the asset life or the remaining lease term. Lease terms include the 
fixed, non-cancelable term of a lease, plus any renewal periods determined to be reasonably assured. 

When facts and circumstances indicate that the carrying values of long-lived tangible assets may be impaired, we perform an evaluation of 
recoverability by comparing the carrying values of the net assets to their related projected undiscounted future cash flows in addition to other 
quantitative and qualitative analyses. Upon indication that the carrying values of long-lived assets will not be recoverable, we recognize an 
impairment loss. We estimate the fair value of the assets using the expected present value of future cash flows of the assets. Land, building and  
equipment are grouped at the lowest level at which there are identifiable cash flows when assessing impairment. Cash flows for our retail store 
assets are identified at the individual store level. 

Goodwill 
Goodwill represents the excess of acquisition cost over the fair value of the related net assets acquired, and is not subject to amortization. We 
review our goodwill annually for impairment as of the first day of the first quarter or when circumstances indicate its carrying value may not be 
recoverable. We perform this evaluation at the reporting unit level, comprised of the principal business units within our Retail segment, through the 
application of a two-step fair value test. The first step of the test compares the carrying value of the reporting unit to its estimated fair value, which 
is based on the expected present value of future cash flows. If fair value does not exceed carrying value then a second step is performed to quantify 
the amount of the impairment. Based on the results of our tests, fair value substantially exceeds carrying value, therefore we had no goodwill 
impairment in 2010, 2009 or 2008. 

Self Insurance 
We retain a portion of the risk for certain losses related to employee health and welfare, workers’ compensation and general liability claims. 
Liabilities associated with these losses include undiscounted estimates of both losses reported and losses incurred but not yet reported. We 
estimate our ultimate cost based on an actuarially based analysis of claims experience, regulatory changes and other relevant factors. 

Derivatives 
Our interest rate swap agreements (collectively, the “swap”) are intended to hedge the exposure of changes in the fair value of our fixed-rate senior 
notes due in 2018 from interest rate risk. The swap is designated as a fully effective fair value hedge. As such, the interest rate swap fair value is 
included in other assets or other liabilities on our consolidated balance sheet, with an offsetting adjustment to the carrying value of our long-term 
debt (included in other unsecured debt). See Note 7: Debt and Credit Facilities for additional information related to our swap. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts 

Fair Value of Financial Instruments 
The carrying amounts of cash and cash equivalents, accounts receivable and accounts payable approximate fair value due to their short-term 
nature.  

The estimated fair value of long-term debt, including current maturities and excluding the value of our interest rate swap, was $3,010 and $2,810 at 
the end of 2010 and 2009, compared with carrying values of $2,757 and $2,613. The estimated fair value of the swap was a $25 asset and a $1 liability 
at the end of 2010 and 2009. The fair value of long-term debt is estimated using quoted market prices of the same or similar issues, while the fair 
value of our swap is estimated based upon observable market-based inputs for identical or comparable arrangements from reputable third-party 
brokers, adjusted for credit risk. As such, these are considered Level 2 measurements, as defined by applicable fair value accounting standards. 

Recent Accounting Pronouncements 
In July 2010, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2010-20, Disclosures about the 
Credit Quality of Financing Receivables and the Allowance for Credit Losses, which was subsequently modified by ASU No. 2011-01, Deferral of the 
Effective Date of Disclosures about Troubled Debt Restructurings in Update No. 2010-20. The provisions of this ASU (as modified), which are effective 
beginning with this annual report for the year ended January 29, 2011, did not impact our consolidated financial position or statement of operations, 
as its requirements are disclosure-only in nature.  

In December 2010, the FASB Emerging Issues Task Force (“EITF”) issued ASU No. 2010-28, When to Perform Step 2 of the Goodwill Impairment Test for 
Reporting Units with Zero or Negative Carrying Amounts. ASU No. 2010-28 modifies Step 1 of the goodwill impairment test for reporting units with 
zero or negative carrying amounts to require Step 2 of the goodwill impairment test to be performed if it is more likely than not that goodwill 
impairment exists. We do not expect the provisions of this ASU, which are effective for us as of the beginning of 2011, to have a material impact on 
our consolidated financial statements. 

NOTE 2:  ACCOUNTS RECEIVABLE 
The components of accounts receivable are as follows: 

Credit card receivables: 
  Nordstrom VISA credit card receivables 
  Nordstrom private label card receivables 
Total credit card receivables 
Allowance for credit losses 
Credit card receivables, net 
Other accounts receivable 
Accounts receivable, net 

January 29, 2011 

January 30, 2010 

  $1,431 
672 
2,103 
(145) 
1,958 
68 
  $2,026 

  $1,477 
685 
2,162 
(190) 
1,972 
63 
  $2,035 

As of January 29, 2011 and January 30, 2010, $2,061 and $2,136 of our credit card receivables are restricted under our securitization program. On a 
daily basis, 100% of the restricted Nordstrom private label credit card receivables and 90% of the restricted Nordstrom VISA credit card receivables 
are transferred to a third-party trust to secure the Series 2007-2 Notes and our 2007-A variable funding note. In addition, these restricted 
receivables secured our Series 2007-1 Notes, which were retired in April 2010. The remaining 10% of the restricted Nordstrom VISA credit card 
receivables are retained by our wholly owned federal savings bank, Nordstrom fsb, to secure their variable funding facility. As of January 29, 2011 
and January 30, 2010, a portion of our restricted receivables were unencumbered by outstanding borrowings and credit facilities. Our credit card 
securitization agreements set a maximum percentage of receivables that can be associated with various receivable categories, such as employee or 
foreign receivables. As of January 29, 2011 and January 30, 2010, these maximums were not exceeded. 

Other accounts receivable consist primarily of credit and debit card receivables due from third-party financial institutions and vendor claims. 

Nordstrom, Inc. and subsidiaries  47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

Activity in the allowance for credit losses for the past three fiscal years is as follows: 

Fiscal year 
Allowance at beginning of year 
Bad debt provision 
Write-offs 
Recoveries 
Allowance at end of year 

2010 
$190 
149 
(211) 
17 
$145 

2009 
$138 
251 
(209) 
10 
$190 

2008 
$73 
173 
(116) 
8 
$138 

For purposes of determining impairment and recording the associated allowance for credit losses, we evaluate our credit card receivables on a 
collective basis as they are composed of large groups of smaller-balance homogeneous loans and therefore are not individually evaluated for 
impairment. Under certain circumstances, we may make modifications to a customer’s payment terms that constitute a troubled debt restructuring 
(“TDR”). These modifications typically result in reduced or waived fees and finance charges, and/or reduced minimum payments. Receivables 
classified as TDRs were 2.7% and 4.3% of our total credit card receivables as of January 29, 2011 and January 30, 2010, and are included in the 
collective evaluation of our credit card receivables in determining our allowance for credit losses. 

Credit Quality 
The primary indicators of the credit quality of our credit card receivables are aging and delinquency, particularly the levels of account balances 
delinquent 30 days or more as these are the accounts most likely to be written off. The following table illustrates the aging and delinquency status 
of our credit card receivables: 

Current 
1 – 29 days delinquent 
30+ days delinquent: 
     30 – 59 days delinquent 
     60 – 89 days delinquent 
     Greater than 90 days delinquent 
Total 30+ days delinquent 
Total credit card receivables 

Receivables not accruing finance charges 
Receivables greater than 90 days delinquent 

and still accruing finance charges 

       January 29, 2011 
Balance 
$1,942 
97 

% of Total 
92.4% 
4.6% 

1.1% 
0.8% 
1.1% 
3.0% 
100.0% 

24 
17 
23 
$64 
$2,103 

$14 

$21 

                            January 30, 2010 

% of Total 
87.9% 
6.8% 

1.6% 
1.3% 
2.4% 
5.3% 
100.0% 

Balance 
$1,901 
147 

35 
27 
52 
$114 
$2,162 

 $38 

$45 

We also evaluate credit quality using FICO credit scores. The following table illustrates the distribution of our credit card receivables across FICO 
score ranges: 

FICO Score Range 
801+  
720 – 800  
660 – 719  
600 – 659  
001 – 599  
Other2 
Total credit card receivables 

  % of Total 
5.9% 
37.3% 
28.0% 
13.0% 
13.2% 
2.6% 
100.0% 
1Credit scores for our cardholders are updated at least every 60 days. Amounts listed in the table reflect the most recently obtained credit scores as of the dates indicated. 
2Other consists of amounts not yet posted to customers’ accounts and receivables from customers for whom FICO scores are temporarily unavailable. 

% of Total 
14.9% 
34.8% 
26.5% 
13.0% 
7.4% 
3.4% 
100.0% 

Balance 
$128 
806 
606 
281 
284 
57 
$2,162 

         January 29, 20111 
Balance 
$314 
731 
558 
274 
155 
71 
$2,103 

            January 30, 20101 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

NOTE 3:  LAND, BUILDINGS AND EQUIPMENT 
Land, buildings and equipment consist of the following: 

Land and land improvements 
Buildings and building improvements 
Leasehold improvements 
Store fixtures and equipment 
Capitalized software 
Construction in progress 

Less: accumulated depreciation and amortization 
Land, buildings and equipment, net 

January 29, 2011 
$72 
919 
1,914 
2,341 
404 
188 
5,838 
(3,520) 
$2,318 

January 30, 2010 
$70 
924 
1,735 
2,267 
382 
180 
5,558 
(3,316) 
$2,242 

The total cost of buildings and equipment held under capital lease obligations was $28 at the end of both 2010 and 2009, with related accumulated 
amortization of $23 in 2010 and $22 in 2009. The amortization of capitalized leased buildings and equipment of $1 in both 2010 and 2009 was 
recorded in depreciation expense. 

NOTE 4:  SELF INSURANCE 
Our self insurance reserves are summarized as follows: 

Workers’ compensation 
Employee health and welfare 
General liability 
Total 

January 29, 2011 
$50 
18 
11 
$79 

January 30, 2010 
$50 
  20 
10 
$80 

Our workers’ compensation policies have a retention per claim of $1 or less and no policy limits. 

We are self-insured for the majority of our employee health and welfare coverage, and we do not use stop-loss coverage. Participants contribute  
to the cost of their coverage through both premiums and out-of-pocket expenses and are subject to certain plan limits and deductibles. 

Our general liability policies, encompassing employment practices liability and commercial general liability, have a retention per claim of $1 or less 
and a policy limit up to $25 and $150, respectively. 

NOTE 5:  401(k) AND PROFIT SHARING 
We provide a 401(k) and profit sharing plan for our employees. Our Board of Directors establishes our profit sharing contribution each year.  
The 401(k) component is funded by voluntary employee contributions. In February 2009, the plan was amended to replace our fixed company 
matching contribution with a discretionary contribution in an amount determined by our Board of Directors. Our expense related to the profit 
sharing component and the matching contributions of the 401(k) component totaled $86, $74 and $39 in 2010, 2009 and 2008. 

Nordstrom, Inc. and subsidiaries  49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

NOTE 6:  POSTRETIREMENT BENEFITS 
We have an unfunded defined benefit Supplemental Executive Retirement Plan (“SERP”), which provides retirement benefits to certain officers and 
select employees. The SERP has different benefit levels depending on the participant’s role in the company. At the end of 2010 and 2009, there were 
36 and 35 officers and select employees eligible for SERP benefits. This plan is non-qualified and does not have a minimum funding requirement. 

Benefit Obligations and Funded Status 

January 29, 2011 

January 30, 2010 

Change in benefit obligation: 
  Benefit obligation at beginning of year 

  Participant service cost 

Interest cost 
  Benefits paid 
  Actuarial loss 

  Benefit obligation at end of year 
Change in plan assets: 

Fair value of plan assets at beginning of year 
  Employer contribution 
  Benefits paid 

  Fair value of plan assets at end of year 
  Underfunded status at end of year 

$102 
2 
6 
(4) 
16 
$122 

— 
$4 
(4) 
— 
$(122) 

$85 
2 
6 
(4) 
13 
$102 

— 
$4 
(4) 
— 
$(102) 

The accumulated benefit obligation, which is the present value of benefits, assuming no future compensation changes, was $116 and $96 at the end 
of 2010 and 2009. 

Amounts recognized as liabilities in the consolidated balance sheets consist of the following: 

Current liabilities 
Noncurrent liabilities 
Net amount recognized 

January 29, 2011 
$5 
117 
$122 

January 30, 2010 
$5 
97 
$102 

Components of SERP Expense 
The components of SERP expense recognized in the consolidated statements of earnings are as follows: 

Fiscal year 
Participant service cost 
Interest cost 
Amortization of net loss 
Amortization of prior service cost 
Total SERP expense 

2010 
$2 
6 
2 
– 
$10 

2009 
$2 
6 
- 
- 
$8 

2008 
$2 
6 
2 
1 
$11 

Amounts not yet reflected in SERP expense and included in accumulated other comprehensive loss (pre-tax) consist of the following: 

Accumulated loss 
Prior service cost 
Total accumulated other comprehensive loss 

January 29, 2011 
$(36) 
(2) 
$(38) 

January 30, 2010 
$(22) 
(2) 
$(24) 

In 2011, we expect $4 of costs currently in accumulated other comprehensive loss to be recognized as components of SERP expense. 

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

Assumptions 
Weighted average assumptions used to determine benefit obligation and SERP expense are as follows: 

Fiscal year 
Assumptions used to determine benefit obligation: 
  Discount rate 
  Rate of compensation increase 
Assumptions used to determine SERP expense: 
  Discount rate 
  Rate of compensation increase 

2010 

5.60% 
3.00% 

5.95% 
3.00% 

2009 

5.95% 
3.00% 

6.95% 
3.00% 

2008 

6.95% 
3.00% 

6.35% 
3.00% 

Future Benefit Payments and Contributions 
As of January 29, 2011, the expected future benefit payments based upon the assumptions described above and including benefits attributable  
to estimated future employee service are as follows: 

Fiscal year 
2011 
2012 
2013 
2014 
2015 
2016-2020 

In 2011, we expect to make contributions to the plan of $5. 

NOTE 7:  DEBT AND CREDIT FACILITIES 

Debt 
A summary of our long-term debt is as follows: 

$5 
6 
6 
7 
8 
44 

Secured 
Series 2007-1 Class A Notes, 4.92%, retired April 2010 
Series 2007-1 Class B Notes, 5.02%, retired April 2010 
Series 2007-2 Class A Notes, one-month LIBOR plus 0.06%  
     per year, due April 2012 
Series 2007-2 Class B Notes, one-month LIBOR plus 0.18% 
     per year, due April 2012 
Mortgage payable, 7.68%, due April 2020 
Other 

Unsecured 
Senior notes, 6.75%, due June 2014, net of unamortized discount 
Senior notes, 6.25%, due January 2018, net of unamortized discount 
Senior notes, 4.75%, due May 2020, net of unamortized discount 
Senior debentures, 6.95%, due March 2028 
Senior notes, 7.00%, due January 2038, net of unamortized discount 
Other 

Total long-term debt 
Less: current portion 
Total due beyond one year 

  January 29, 2011 

January 30, 2010 

- 
- 

$454 

46 
55 
14 
569 

399 
647 
498 
300 
343 
25 
2,212 

2,781 
(6) 
$2,775 

$326 
24 

454 

46 
60 
15 
925 

399 
647 
- 
300 
343 
(1) 
1,688 

2,613 
(356) 
$2,257 

The Series 2007-2 Class A & B Notes are secured by substantially all of the Nordstrom private label card receivables and a 90% interest in the 
Nordstrom VISA credit card receivables. Our mortgage payable is secured by an office building which had a net book value of $75 at the end of 2010. 

Nordstrom, Inc. and subsidiaries  51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

During 2010, we retired our $350 Series 2007-1 Class A & B Notes, which had been secured by our restricted receivables. We also issued $500 of 
senior unsecured notes at 4.75%, due May 2020. After deducting the original issue discount of $2, net proceeds from the offering were $498.  

Other secured debt as of January 29, 2011 consists primarily of capital lease obligations. Other unsecured debt as of January 29, 2011 consists 
primarily of an adjustment to the carrying value of our long-term debt associated with the fair value of our interest rate swaps. 

We have interest rate swap agreements (collectively, the “swap”) with a $650 notional amount maturing in 2018. Under the swap, we receive a fixed 
rate of 6.25% and pay a variable rate based on one-month LIBOR plus a margin of 2.9% (3.1% at January 29, 2011). See Note 1: Nature of Operations 
and Summary of Significant Accounting Policies for additional information related to our swap. 

Required principal payments on long-term debt, excluding capital lease obligations, are as follows: 

Fiscal year 
2011 
2012 
2013 
2014 
2015 
Thereafter 

Interest Expense 
The components of interest expense, net are as follows: 

Fiscal year 
Interest on long-term debt and short-term  
  borrowings  
Less: 

Interest income 
  Capitalized interest 
Interest expense, net 

2010 

$133 

(1) 
(5) 
$127 

2009 

$148 

(3) 
(7) 
$138 

$5 
505 
5 
405 
6 
1,820 

2008 

$145 

(3) 
(11) 
$131 

Credit Facilities 
As of January 29, 2011, we had total short-term borrowing capacity available for general corporate purposes of $950. Of the total capacity, we had 
$650 under our commercial paper program, which is backed by our unsecured revolving credit facility, and $300 under our Variable Funding Note 
facility (“2007-A VFN”). 

Our $650 unsecured revolving credit facility (the “revolver”), which expires in August 2012, is available for working capital, capital expenditures and 
general corporate purposes. We have the option to increase the revolving commitment by up to $100, to a total of $750, provided that we obtain 
written consent from the lenders who choose to increase their commitment. Under the terms of the agreement, we pay a variable rate of interest 
and a facility fee based on our debt rating. The revolver requires that we maintain a leverage ratio of not greater than four times Adjusted Debt to 
Earnings before Interest, Income Taxes, Depreciation, Amortization and Rent (“EBITDAR”). The revolver also requires that we maintain a fixed charge 
coverage ratio of at least two times, defined as: 

As of January 29, 2011 and January 30, 2010 we were in compliance with these covenants. 

EBITDAR less gross capital expenditures 
Interest expense, net + rent expense 

Our $650 commercial paper program allows us to use the proceeds to fund share repurchases as well as operating cash requirements. Under the 
terms of the commercial paper agreement, we pay a rate of interest based on, among other factors, the maturity of the issuance and market 
conditions. The issuance of commercial paper has the effect, while it is outstanding, of reducing borrowing capacity under our revolver by an 
amount equal to the principal amount of commercial paper.  

At the end of both 2010 and 2009, we had no outstanding borrowings under our revolver and no outstanding issuances under our commercial  
paper program. 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

During 2010, we renewed our 2007-A VFN. The 2007-A VFN has a capacity of $300 and matures in January 2012. The 2007-A VFN is backed by 
substantially all of the Nordstrom private label card receivables and a 90% interest in the co-branded Nordstrom VISA credit card receivables. 
Borrowings under the 2007-A VFN incur interest based upon the cost of commercial paper issued by a third-party bank conduit plus specified fees. 
We pay a commitment fee for the notes based on the size of the commitment. At the end of both 2010 and 2009, we had no outstanding issuances 
against this facility.  

Our wholly owned federal savings bank, Nordstrom fsb, also maintains a variable funding facility with a short-term credit capacity of $100. This 
facility is backed by the remaining 10% interest in the Nordstrom VISA credit card receivables and is available, if needed, to provide liquidity support 
to Nordstrom fsb. At the end of 2010 and 2009, Nordstrom fsb had no outstanding borrowings under this facility. Borrowings under the facility incur 
interest based upon the cost of commercial paper issued by the third-party bank conduit plus specified fees. 

NOTE 8:  LEASES 
We lease the land or the land and buildings at many of our stores. Additionally, we lease office facilities, warehouses and equipment. Most of these 
leases are classified as operating leases and they expire at various dates through 2080. The majority of our fixed, non-cancelable lease terms are 15 
to 30 years for Nordstrom full-line stores and 10 to 15 years for Nordstrom Rack stores. Many of our leases include options that allow us to extend 
the lease term beyond the initial commitment period, subject to terms agreed to at lease inception. Most of our leases also provide for payment of 
operating expenses, such as common area charges, real estate taxes and other executory costs, and some leases require additional payments based 
on sales, referred to as “percentage rent.” 

Future minimum lease payments as of January 29, 2011 are as follows: 

Fiscal year 
2011 
2012 
2013 
2014 
2015 
Thereafter 
Total minimum lease payments 
Less: amount representing interest 
Present value of net minimum lease payments 

Capital leases 
$2 
2 
2 
2 
3 
4 
15 
(5) 
$10 

Operating leases 
$111 
108 
100 
96 
92 
524 
$1,031 

Rent expense for 2010, 2009 and 2008 was as follows:  

Fiscal year 
Minimum rent: 
  Store locations 
  Offices, warehouses and equipment 
Percentage rent  
Property incentives  
Total rent expense 

2010 

2009 

2008 

$94 
19 
9 
(60) 
$62 

$76 
13 
9 
(55) 
$43 

$63 
13 
9 
(48)  
$37 

The rent expense above does not include common area charges, real estate taxes and other executory costs which were $65 in 2010, $60 in 2009 and 
$56 in 2008. 

NOTE 9:  COMMITMENTS AND CONTINGENT LIABILITIES 
Our estimated total purchase obligations, capital expenditure contractual commitments and inventory purchase orders were $1,302 as of January 29, 
2011. In connection with the purchase of foreign merchandise, we have outstanding trade letters of credit totaling $6 as of January 29, 2011. 

We are subject from time to time to various claims and lawsuits arising in the ordinary course of business including lawsuits alleging violations of 
state and/or federal wage and hour laws. Some of these suits purport or may be determined to be class actions and/or seek substantial damages and 
some may remain unresolved for several years. We believe the recorded reserves in our consolidated financial statements are adequate in light of 
the probable and estimable liabilities. While we cannot predict the outcome of these matters with certainty, we do not believe any currently 
identified claim, proceeding or litigation, either alone or in aggregate, will have a material impact on our results of operations, financial position or 
cash flows. 

Nordstrom, Inc. and subsidiaries  53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

NOTE 10:  SHAREHOLDERS’ EQUITY  

Share Repurchase Program 
In August 2010, our Board of Directors authorized a program to repurchase up to $500 of our outstanding common stock, through January 28, 2012. 
The following is a summary of the activity related to our share repurchase programs in 2008, 2009 and 2010: 

Period 
Capacity at February 2, 2008 
Shares repurchased 
Capacity at January 31, 2009 
Shares repurchased 
Unused capacity upon program expiration in August 2009 
Capacity at January 30, 2010 
August 2010 authorization 
Shares repurchased 
Capacity at January 29, 2011 

Shares 

Average price 
per share 

6.9 

- 

$34.29 

- 

 2.3 

$39.12 

Amount 
$1,364 
(238) 
$1,126 
- 
(1,126) 
- 
500 
(89) 
$411 

The actual number and timing of future share repurchases, if any, will be subject to market conditions and applicable Securities and Exchange 
Commission rules. 

Dividends 
We paid dividends of $0.76 per share in 2010 and $0.64 per share in each of 2009 and 2008. 

NOTE 11:  STOCK COMPENSATION PLANS 
We currently have three stock-based compensation plans: the 2010 Equity Incentive Plan (“2010 Plan”), our Employee Stock Purchase Plan and the 
2002 Nonemployee Director Stock Incentive Plan.  

In 2010, our shareholders approved the adoption of the 2010 Plan, which replaced the 2004 Equity Incentive Plan (“2004 Plan”). The 2010 Plan 
authorizes the grant of stock options, performance share units, restricted stock units, stock appreciation rights and both restricted and unrestricted 
shares of common stock to employees. The aggregate number of shares to be issued under the 2010 Plan may not exceed 11.6 plus any shares currently 
outstanding under the 2004 Plan, which are forfeited or which expire during the term of the 2010 Plan. No future grants will be made under the 2004 
Plan. As of January 29, 2011, we have 54.4 shares authorized, 27.4 shares issued and outstanding and 11.8 shares available for grant.  

Under the Employee Stock Purchase Plan (“ESPP”), employees may make payroll deductions of up to ten percent of their base and bonus 
compensation. At the end of each six-month offering period, participants may apply their accumulated payroll deductions toward the purchase of 
shares of our common stock at 90% of the fair market value on the last day of the offer period. As of January 29, 2011, we had 9.4 shares authorized 
and 1.3 shares available for issuance under the ESPP. We issued 0.4 shares under the ESPP during 2010. At the end of 2010 and 2009, we had current 
liabilities of $5 and $4, respectively, for future purchases of shares under the ESPP.  

The 2002 Nonemployee Director Stock Incentive Plan authorizes the grant of stock awards to our nonemployee directors. These awards may be 
deferred or issued in the form of restricted or unrestricted stock, non-qualified stock options or stock appreciation rights. As of January 29, 2011,  
we had 0.9 shares authorized and 0.6 remaining shares available for issuance. In 2010, we deferred shares with a total expense of $1. 

The following table summarizes our stock-based compensation expense: 

 Fiscal year 
 Stock options 
 Performance share units 
 Employee stock purchase plan 
 Other 
 Total stock-based compensation expense before income tax benefit 
 Income tax benefit 
 Total stock-based compensation expense, net of income tax benefit 

2010   
$35   
3 
2 
2 
42 
(16) 
$26   

2009 
$26 
3 
1 
2 
32 
(12) 
$20 

2008 
$24 
- 
2 
2 
28 
(10) 
$18 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

The stock-based compensation expense before income tax benefit was recorded in our consolidated statements of earnings as follows: 

  Fiscal year 
  Cost of sales and related buying and occupancy costs 
  Selling, general and administrative expenses 
  Total stock-based compensation expense before income tax benefit  

2010 
$13 
29 
$42 

2009 
$10 
22 
$32 

2008 
          $10 
18 
$28 

The benefits of tax deductions in excess of the compensation cost recognized for stock-based awards are classified as financing cash inflows and are 
reflected as “Excess tax benefit from stock-based compensation” in the consolidated statements of cash flows. 

Stock Options 
We used the following assumptions to estimate the fair value for stock options at grant date:   

Fiscal year 
Risk-free interest rate: Represents the yield on U.S. Treasury zero-coupon 
securities that mature over the 10-year life of the stock options. 

2010 
0.5% - 4.0% 

2009 
0.7% - 3.3% 

2008 
2.0% - 4.3% 

Weighted average volatility: Based on a combination of the historical 
volatility of our common stock and the implied volatility of exchange traded 
options for our common stock. 

40.0% 

61.0% 

45.0% 

Weighted average expected dividend yield: Our forecasted dividend yield 
for the next ten years. 

1.3% 

1.3% 

1.3% 

Expected life in years:  Represents the estimated period of time until option 
exercise. The expected term of options granted was derived from the output 
of the Binomial Lattice option valuation model and was based on our 
historical exercise behavior, taking into consideration the contractual term 
of the option and our employees’ expected exercise and post-vesting 
employment termination behavior. 

5.7 

5.3 

5.5 

The weighted average fair value per option at the grant date was $13, $7 and $15 in 2010, 2009 and 2008. In 2010, 2009 and 2008, stock option awards to 
employees were approved by the Compensation Committee of our Board of Directors and their exercise price was set at $36.94, $13.47 and $38.02, 
the closing price of our common stock on February 26, 2010, February 27, 2009 and February 28, 2008 (the dates of grant). The stock option awards 
provide recipients with the opportunity for financial rewards when our stock price increases. The awards are determined based upon a percentage of 
the recipients’ base salary and the fair value of the stock options. In 2010, we awarded stock options to 1,259 employees compared with 1,213 and 
1,230 employees in 2009 and 2008. 

As of January 29, 2011, we have 14.7 options outstanding under the 2010 Plan. Options vest over four years, and expire ten years after the date of 
grant. A summary of the stock option activity for 2010 is presented below: 

Fiscal year 

Outstanding, beginning of year 
Granted 
Exercised 
Cancelled  
Expired 
Outstanding, end of year 
Options exercisable at end of year 
Options vested or expected to vest at end of year 

Weighted-
average  
  exercise price 
$24 
37 
17 
30 
11 
$27 
$28 
$27 

Shares 
14.5 
2.6 
(2.1) 
(0.3) 
- 
14.7 
7.5 
13.8 

2010 

Weighted-average 
  remaining contractual 
life (years) 

Aggregate 
intrinsic 
value   

6 
5 
6 

$218 
$111 
$204 

The total intrinsic value of options exercised during 2010, 2009 and 2008 was $51, $23 and $14. The total fair value of stock options vested during 
2010, 2009 and 2008 was $27, $25 and $24. As of January 29, 2011, the total unrecognized stock-based compensation expense related to nonvested 
stock options was $36, which is expected to be recognized over a weighted average period of 28 months. 

Nordstrom, Inc. and subsidiaries  55 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

Performance Share Units 
We grant performance share units to executive officers as one of the ways to align compensation with shareholder interests. Performance share 
units vest after a three-year period only when our total shareholder return (reflecting daily stock price appreciation and compounded reinvestment 
of dividends) is positive and outperforms companies in a defined group of competitors determined by the Compensation Committee of our Board of 
Directors. The percentage of units that are earned depends on our relative position at the end of the vesting period and can range from 0% to 125% 
of the number of units granted.

Performance share units are payable in either cash or stock as elected by the employee; therefore, they are classified as a liability award. The 
liability is remeasured, with a corresponding adjustment to earnings, at each fiscal quarter-end during the vesting period. The performance share 
unit liability is remeasured using the estimated percentage of units earned multiplied by the closing market price of our common stock on the 
current period-end date and is pro-rated based on the amount of time passed in the vesting period. The price used to issue stock or cash for the 
performance share units upon vesting is the closing market price of our common stock on the vest date. 

Following is a summary of performance share unit activity: 

Fiscal year 
Outstanding, beginning of year 
Granted 
Vested but unearned 
Vested and earned 
Cancelled 
Outstanding, end of year 

Total fair value of performance share units earned 
Total fair value of performance share units settled 
  or to be settled in cash 

2010 
209,446 
70,530 
- 
(68,503) 
(12,287) 
199,186 

$2 

$2 

2009 
117,389 
144,891 
(44,827) 
- 
(8,007) 
209,446 

- 

- 

2008 
113,743 
79,504 
(57,006) 
- 
(18,852) 
117,389 

- 

- 

As of January 29, 2011 and January 30, 2010, our other liabilities included $6 and $3 for performance share units. As of January 31, 2009, we had no 
liabilities related to performance share units. As of January 29, 2011, the remaining unrecognized stock-based compensation expense for unvested 
performance share units was $2, which is expected to be recognized over a weighted average period of 12 months.  

NOTE 12:  INCOME TAXES 
Income tax expense consists of the following: 

Fiscal year 
Current income taxes: 
  Federal 
  State and local 
Total current income tax expense 
Deferred income taxes: 
  Current 
  Non-current 
Total deferred income tax expense (benefit) 
Total income tax expense 

2010 

$324 
52 
376 

2 
– 
2 
$378 

2009 

$275 
38 
313 

(28) 
(30) 
(58) 
$255 

2008 

$244 
39 
283 

(29) 
(7) 
(36) 
$247 

A reconciliation of the statutory Federal income tax rate to the effective tax rate on earnings before income taxes is as follows: 

Fiscal year 
Statutory rate 
State and local income taxes, net of federal  

income taxes 

Deferred tax adjustment 
Permanent differences 
Other, net 
Effective tax rate 

2010 
35.0% 

3.4 
– 
(0.2) 
– 
38.2% 

2009 
35.0% 

3.5 
(1.8) 
(0.6) 
0.5 
36.6% 

2008 
35.0% 

3.4 
(3.2) 
2.0 
0.9 
38.1% 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

In 2009 and 2008, the IRS completed its routine examination of our federal filings for the 2007 and 2002 through 2006 years, respectively.  
As a result of adjustments identified in the IRS examinations and revisions of estimates, we increased our deferred tax assets, which resulted 
in a reduction in our effective tax rate in 2009 and 2008. 

The major components of deferred tax assets and liabilities are as follows: 

Compensation and benefits accruals 
Accrued expenses 
Merchandise inventories 
Land, buildings and equipment basis and  
  depreciation differences 
Gift cards and gift certificates 
Loyalty reward certificates 
Allowance for credit losses 
Federal benefit of state taxes 
Other 
Total deferred tax assets 
Land, buildings and equipment basis and  
  depreciation differences 
Total deferred tax liabilities 
Net deferred tax assets 

January 29, 2011 
$146 
75 
25 

  January 30, 2010 
$123 
67 
24 

– 
18 
17 
56 
9 
14 
360 

(4) 
(4) 
$356 

13 
18 
12 
74 
11 
11 
353 

– 
– 
$353 

A reconciliation of the beginning and ending amount of unrecognized tax benefits for 2010, 2009 and 2008 is as follows: 

Fiscal year 
Unrecognized tax benefit at beginning of year 
Gross increase to tax positions in prior periods 
Gross decrease to tax positions in prior periods 
Gross increase to tax positions in current period 
Lapse of statute 
Settlements 
Unrecognized tax benefit at end of year 

2010 
$43 
3 
(3) 
3 
– 
(3) 
$43 

2009 
$28 
18 
(3) 
3 
– 
(3) 
$43 

2008 
$27 
2 
(1) 
4 
(1) 
(3) 
$28 

At the end of 2010, 2009 and 2008, $22, $25 and $10 of the ending gross unrecognized tax benefit balance relates to deferred items which,  
if recognized, would not impact the effective tax rate. 

Our income tax expense included $5 in 2010 and $2 in each of 2009 and 2008 of tax-related interest and penalties. At the end of 2010, 2009 and 2008, 
our liability for interest and penalties was $11, $7 and $6. 

We file income tax returns in federal and various state and local jurisdictions. With few exceptions, we are no longer subject to federal, state and 
local, or non-U.S. income tax examinations for years before 2001. The federal tax return for 2008 is under concurrent year processing (accelerated 
audits), which is expected to be completed in 2011. We also currently have an open audit in France for the years 2001 through 2004, related to our 
Façonnable business which we sold in 2007. Unrecognized tax benefits related to federal, state and foreign tax positions may decrease by $15 by 
January 28, 2012, subject to the completion of examinations and the expiration of various statutes of limitations. 

Nordstrom, Inc. and subsidiaries  57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

NOTE 13:  EARNINGS PER SHARE 
Earnings per basic share is computed using the weighted average number of common shares outstanding during the year. Earnings per diluted share 
uses the weighted average number of common shares outstanding during the year plus dilutive common stock equivalents, primarily stock options. 

The computation of earnings per share is as follows: 

Fiscal year 
Net earnings 

Basic shares 
Dilutive effect of stock options  
Diluted shares 

Earnings per basic share 
Earnings per diluted share 

2010 
$613 

218.8 
3.8 
222.6 

$2.80 
$2.75 

2009 
$441 

216.8 
2.9 
219.7 

$2.03 
$2.01 

2008 
$401 

216.6 
2.6 
219.2 

$1.85 
$1.83 

Options and other equity instruments totaling 6.1 shares in 2010, 7.2 shares in 2009 and 4.9 shares in 2008 were excluded from earnings per diluted 
share because their impact was anti-dilutive.  

NOTE 14:  SEGMENT REPORTING 
Through 2009, our reportable segments consisted of Retail Stores, Direct and Credit. Our Retail Stores segment included our Nordstrom full-line 
stores and our Nordstrom Rack off-price stores. Our Direct segment consisted of our online store, nordstrom.com.  

Effective with the first quarter of 2010, we now view our Nordstrom full-line stores and our Nordstrom online store as a single ‘Nordstrom’ operating 
segment. Through our multi-channel initiatives, we have substantially integrated the operations, merchandising and technology of our Nordstrom 
full-line and online stores, consistent with our customers’ expectations of a seamless shopping experience regardless of channel. As a result, we 
have also realigned our internal reporting to our president, who is our chief operating decision maker, to be consistent with these multi-channel 
initiatives. We aggregate our Nordstrom and Nordstrom Rack operating segments into a single reportable segment, which we refer to as Retail, 
based on their similar economic and other qualitative characteristics. 

Through our Credit segment, we provide our customers with a variety of payment products and services, including a Nordstrom private label card, 
two Nordstrom VISA credit cards and a debit card for Nordstrom purchases. Our credit and debit card products also include a loyalty program that 
provides benefits to our cardholders based on their level of spending. 

Amounts in the Corporate/Other column include unallocated corporate expenses and assets, inter-segment eliminations and other adjustments to 
segment results necessary for the presentation of consolidated financial results in accordance with generally accepted accounting principles. 

In general, we use the same measurements to compute earnings before income taxes for reportable segments as we do for the consolidated 
company. However, redemptions of our Nordstrom Notes® are included in net sales for our Retail segment. The sales amount in our Corporate/Other 
column includes an entry to eliminate these transactions from our consolidated net sales. There is no impact to consolidated earnings before 
income taxes for this adjustment. In addition, our sales return reserve and other corporate adjustments are recorded in the Corporate/Other column. 
Other than as described above, the accounting policies of the operating segments are the same as those described in the summary of significant 
accounting policies in Note 1. 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

The following tables set forth information for our reportable segments. The segment information for fiscal years 2009 and 2008 presented below has 
been adjusted to reflect our 2010 reportable segments. 

Fiscal year 2010 
Net sales 
Net sales increase  
Credit card revenues 
Earnings (loss) before interest and income taxes 
Interest expense, net 
Earnings (loss) before income taxes 
Earnings (loss) before income taxes  
  as a % of net sales  
Capital expenditures 
Depreciation and amortization 
Goodwill 
Assets1 

Fiscal year 2009 
Net sales 
Net sales decrease  
Credit card revenues 
Earnings (loss) before interest and income taxes 
Interest expense, net 
Earnings (loss) before income taxes 
Earnings (loss) before income taxes  
  as a % of net sales  
Capital expenditures 
Depreciation and amortization 
Goodwill 
Assets1 

Fiscal year 2008 
Net sales 
Net sales decrease  
Credit card revenues 
Earnings (loss) before interest and income taxes 
Interest expense, net 
Earnings (loss) before income taxes 
Earnings (loss) before income taxes  
  as a % of net sales  
Capital expenditures 
Depreciation and amortization 
Goodwill 
Assets1 

Retail  
$9,420 
 12.6% 
— 
1,406 
— 
1,406 

14.9% 
361 
295 
53 
3,234 

Retail 
$8,363 
 (0.1%) 
— 
1,191 
— 
1,191 

14.2% 
341 
281 
53 
2,929 

Retail  
$8,372 
 (4.9%) 
— 
1,071 
— 
1,071 

12.8% 
544 
267 
53 
2,863 

Credit 
— 
N/A 
$390 
51 
(21) 
30 

N/A 
1 
2 
— 
2,060 

Credit 
— 
N/A 
$370 
(41) 
(41) 
(82) 

N/A 
7 
2 
— 
2,070 

Credit 
— 
N/A 
$302 
(22) 
(50) 
(72) 

N/A 
2 
1 
— 
1,963 

Corporate/Other 
$(110) 
N/A 
— 
(339) 
 (106) 
(445) 

N/A 
37 
30 
— 
2,168 

Corporate/Other 
$(105) 
N/A 
(1) 
(316) 
 (97) 
(413) 

N/A 
12 
30 
— 
1,580 

Corporate/Other 
$(100) 
N/A 
(1) 
(270) 
 (81) 
(351) 

N/A 
17 
34 
— 
835 

Total 
$9,310 
12.7% 
390 
1,118 
(127) 
991 

10.6% 
399 
327 
53 
7,462 

Total 
$8,258 
(0.2%) 
369 
834 
(138) 
696 

8.4% 
360 
313 
53 
6,579 

Total 
$8,272 
(6.3%) 
301 
779 
(131) 
648 

7.8% 
563 
302 
53 
5,661 

1Assets in Corporate/Other include unallocated assets in corporate headquarters, consisting primarily of cash, land, buildings and equipment and deferred tax assets. 

Nordstrom, Inc. and subsidiaries  59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

Within our reportable segments we also monitor sales by channel, as we believe sales are an important measure of our performance. Net sales by 
channel were as follows: 

Fiscal year 
Nordstrom full-line stores  
Direct 
Nordstrom  
Nordstrom Rack and other 
Total Retail segment sales 
Corporate/Other 
Total net sales 

2010 
$6,995 
705 
7,700 
1,720 
9,420 
(110) 
$9,310 

2009 
$6,360 
563 
6,923 
1,440 
8,363 
(105) 
$8,258 

2008 
$6,630 
501 
7,131 
1,241 
8,372 
(100) 
$8,272 

Online orders fulfilled from our Nordstrom full-line stores are included in Direct sales. Items purchased online and picked up in our Nordstrom  
full-line stores are included in Nordstrom full-line store sales. Prior to February 2010, merchandise purchased from our online store that was later 
returned to our Nordstrom full-line stores was reported as a deduction from Nordstrom full-line store sales. Beginning in February 2010, we now 
deduct these returns from Direct sales instead of from Nordstrom full-line store sales in order to better align sales and sales returns within each 
channel. For purposes of comparison, 2009 and 2008 net sales results for both Nordstrom full-line stores and Direct have been revised to reflect  
this realignment of returns. This realignment of sales returns between channels had no effect on total Retail segment sales. 

The following table summarizes net sales by merchandise category: 

Fiscal year 

2010 

2009 

2008 

Women’s apparel 
Shoes 
Men’s apparel 
Women’s accessories 
Cosmetics  
Children’s apparel 
Other 
Total net sales 

Net sales 
  $3,184 
2,094 
1,415 
1,101 
972 
303 
241 
  $9,310 

  % of total 
34% 
23% 
15% 
12% 
10% 
3% 
3% 
100% 

  Net sales 
  $2,845 
1,787 
1,262 
970 
895 
283 
216 
  $8,258 

  % of total 
34% 
22% 
15% 
12% 
11% 
3% 
3% 
100% 

Net sales 
$2,812 
1,721 
1,362 
963 
921 
269 
224 
$8,272 

% of total 
34% 
21% 
16% 
12% 
11% 
3% 
3% 
100% 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. 
Notes to Consolidated Financial Statements 
Dollar and share amounts in millions except per share, per option and unit amounts  

NOTE 15:  SELECTED QUARTERLY DATA (UNAUDITED) 

Fiscal year 2010 
Net sales 
Same-store sales  
  percentage change 
Credit card revenues 
Gross profit1 
Selling, general and administrative expenses: 
  Retail 
  Credit 
Earnings before income taxes 
Net earnings 
Net earnings as a percentage 
  of total revenues 
Earnings per basic share 
Earnings per diluted share 

Fiscal year 2009 
Net sales 
Same-store sales  
  percentage change 
Credit card revenues 
Gross profit1 
Selling, general and administrative expenses: 
  Retail 
  Credit 
Earnings before income taxes 
Net earnings 
Net earnings as a percentage 
  of total revenues 
Earnings per basic share 
Earnings per diluted share 

  1st Quarter 
  $1,990 

  2nd Quarter 
$2,417 

  3rd Quarter 
$2,087 

  4th Quarter 
  $2,816 

Total 
  $9,310 

12.0% 
97 
747 

533 
92 
188 
116 

5.6% 
  $0.53 
  $0.52 

8.4% 
98 
852 

613 
65 
240 
146 

5.8% 
$0.67 
$0.66 

5.8% 
95 
756 

569 
61 
190 
119 

5.4% 
$0.54 
$0.53 

6.7% 
100 
1,058 

697 
55 
373 
232 

8.0% 
$1.06 
$1.04 

8.1% 
390 
3,413 

2,412 
273 
991 
613 

6.3% 
$2.80 
$2.75 

  1st Quarter 
  $1,706 

  2nd Quarter 
$2,145 

  3rd Quarter 
$1,868 

  4th Quarter 
  $2,539 

Total 
  $8,258 

(13.2%) 
86 
599 

447 
92 
115 
81 

4.5% 
  $0.38 
  $0.37 

(9.8%) 
87 
727 

531 
77 
170 
105 

4.7% 
$0.49 
$0.48 

(1.2%) 
95 
658 

500 
81 
134 
83 

4.2% 
$0.38 
$0.38 

6.9% 
101 
946 

631 
106 
277 
172 

6.5% 
$0.79 
$0.77 

(4.2%) 
369 
2,930 

2,109 
356 
696 
441 

5.1% 
$2.03 
$2.01 

1Gross profit is calculated as net sales less cost of sales and related buying and occupancy costs. 

NOTE 16:  SUBSEQUENT EVENT 
In February 2011, we entered into an agreement to acquire HauteLook, Inc., an online private sale retailer, for $180 in Nordstrom stock, with a portion 
subject to ongoing vesting requirements. In addition, the agreement provides for additional payments of up to $90 in Nordstrom stock under a 
three-year earn-out provision which is subject to HauteLook’s performance and vesting requirements for HauteLook’s existing management team. 
The transaction is expected to close in the first quarter of 2011 and is subject to customary closing conditions, including regulatory and HauteLook 
shareholder approvals.  

Nordstrom, Inc. and subsidiaries  61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
[This page intentionally left blank.] 

62 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure. 

None. 

Item 9A. Controls and Procedures.  

As of the end of the period covered by this Annual Report on Form 10-K, the Company performed an evaluation under the supervision and with the 
participation of management, including our President and Chief Financial Officer, of the design and effectiveness of our disclosure controls and 
procedures (as defined in rules 13a-15(e) or 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)). Based upon that evaluation, 
our President and Chief Financial Officer concluded that, as of the end of the period covered by this Annual Report, our disclosure controls and 
procedures were effective in the timely and accurate recording, processing, summarizing and reporting of material financial and non-financial 
information within the time periods specified within the Commission’s rules and forms. Our President and Chief Financial Officer also concluded that 
our disclosure controls and procedures were effective to ensure that information required to be disclosed in the reports that we file or submit under 
the Exchange Act is accumulated and communicated to our management, including our President and Chief Financial Officer, to allow timely 
decisions regarding required disclosure. 

There have been no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) or 15d-15(f) of the Exchange Act) during  
our most recently completed fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over 
financial reporting. 

The following information required under this item is filed as part of this report: 

Management’s Report on Internal Control Over Financial Reporting 
Report of Independent Registered Public Accounting Firm 

Page 
36 
37 

Item 9B. Other Information. 

None. 

Item 10. Directors, Executive Officers and Corporate Governance. 

PART III 

The information required under this item is included in the following sections of our Proxy Statement for our 2011 Annual Meeting of Shareholders, 
which sections are incorporated by reference herein and will be filed within 120 days after the end of our fiscal year: 

Executive Officers 
Election of Directors  
Board Committees 
Director Nominating Process 
Website Access to Corporate Governance Documents 
Section 16(a) Beneficial Ownership Reporting Compliance 
Corporate Governance 

The certifications of our President and Chief Financial Officer required pursuant to Sections 302 and 906 of the Sarbanes-Oxley Act of 2002 are 
included as exhibits to this Annual Report on Form 10-K and were included as exhibits to each of our quarterly reports on Form 10-Q. Our President 
certified to the New York Stock Exchange (NYSE) on June 11, 2010 pursuant to Section 303A.12(a) of the NYSE’s listing standards, that he was not 
aware of any violation by the Company of the NYSE’s corporate governance listing standards as of that date. 

Item 11. Executive Compensation. 

The information required under this item is included in the following sections of our Proxy Statement for our 2011 Annual Meeting of Shareholders, 
which sections are incorporated by reference herein and will be filed within 120 days after the end of our fiscal year: 

Compensation of Executive Officers  
Compensation Discussion and Analysis  
Director Compensation 
Compensation Committee Interlocks and Insider Participation 

Nordstrom, Inc. and subsidiaries  63 

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters. 

The information required under this item is included in the following sections of our Proxy Statement for our 2011 Annual Meeting of Shareholders, 
which sections are incorporated by reference herein and will be filed within 120 days after the end of our fiscal year: 

Security Ownership of Certain Beneficial Owners and Management 
Equity Compensation Plans 

Item 13. Certain Relationships and Related Transactions, and Director Independence. 

The information required under this item is included in the following sections of our Proxy Statement for our 2011 Annual Meeting of Shareholders, 
which sections are incorporated by reference herein and will be filed within 120 days after the end of our fiscal year: 

Election of Directors 
Certain Relationships and Related Transactions 

Item 14. Principal Accounting Fees and Services. 

The information required under this item is included in the following section of our Proxy Statement for our 2011 Annual Meeting of Shareholders, 
which section is incorporated by reference herein and will be filed within 120 days after the end of our fiscal year: 

Ratification of the Appointment of Independent Registered Public Accounting Firm 

Item 15. Exhibits, Financial Statement Schedules. 

The following information required under this item is filed as part of this report: 

PART IV 

(a)1. FINANCIAL STATEMENTS 

Management’s Report on Internal Control Over Financial Reporting 
Report of Independent Registered Public Accounting Firm 
Report of Independent Registered Public Accounting Firm 
Consolidated Statements of Earnings 
Consolidated Balance Sheets 
Consolidated Statements of Shareholders’ Equity 
Consolidated Statements of Cash Flows 

(a)3. EXHIBITS 

 Page 
36 
37 
38 
39 
40 
41 
42 

Exhibits are incorporated herein by reference or are filed with this report as set forth in the Index to Exhibits on pages 67 through 73 hereof.  

All other schedules and exhibits are omitted because they are not applicable, not required or because the information required has been given as 
part of this report.  

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on 
its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

NORDSTROM, INC. 
(Registrant) 

/s/ 

  Michael G. Koppel 
Michael G. Koppel 
Executive Vice President and Chief Financial Officer 
(Principal Financial Officer) 

Date: March 18, 2011 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the 
registrant and in the capacities and on the date indicated. 

Principal Financial Officer: 

Principal Executive Officer: 

/s/ 

Michael G. Koppel  /s/ 
Michael G. Koppel 
Executive Vice President and Chief Financial Officer 

Blake W. Nordstrom 
Blake W. Nordstrom 
President 

Principal Accounting Officer: 

/s/ 

Directors: 

James A. Howell   
James A. Howell   
Vice President, Finance   

/s/ 

/s/ 

/s/  

/s/   

/s/   

/s/   

Date: March 18, 2011 

Phyllis J. Campbell  /s/  
Phyllis J. Campbell 
Director 

Robert G. Miller  /s/                 
Robert G. Miller 
Director 

Erik B. Nordstrom  /s/ 
Erik B. Nordstrom 
Director 

Philip G. Satre  /s/   
Philip G. Satre 
Director 

 B. Kevin Turner  /s/   
B. Kevin Turner 
Director 

Alison A. Winter 
Alison A. Winter 
Director 

Enrique Hernandez, Jr. 
Enrique Hernandez, Jr. 
Chairman of the Board of Directors 

Blake W. Nordstrom 
Blake W. Nordstrom 
Director 

Peter E. Nordstrom 
Peter E. Nordstrom 
Director 

Felicia D. Thornton 
Felicia D. Thornton 
Director 

Robert D. Walter 
Robert D. Walter 
Director 

Nordstrom, Inc. and subsidiaries  65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We consent to the incorporation by reference in Registration Statement Nos. 333-166961, 333-161803, 333-63403, 333-40064, 333-40066, 333-79791, 
333-101110, 333-118756, and 333-146049 on Form S-8 of our reports dated March 18, 2011, relating to the consolidated financial statements of 
Nordstrom, Inc.  and subsidiaries, and the effectiveness of Nordstrom, Inc.’s internal control over financial reporting, appearing in this Annual Report 
on Form 10-K of Nordstrom, Inc. for the year ended January 29, 2011.  

/s/ Deloitte & Touche LLP 
Seattle, Washington 
March 18, 2011 

66 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nordstrom, Inc. and Subsidiaries 
Exhibit Index 

  3.1  Articles of Incorporation as amended and restated on May 25, 2005 

Exhibit 

  3.2  Bylaws, as amended and restated on November 19, 2008 

Method of Filing 
Incorporated by reference from the Registrant’s Form 8-K 
filed on May 31, 2005, Exhibit 3.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 24, 2008, Exhibit 3.1 

  4.1 

Indenture between Registrant and Norwest Bank Colorado, N.A., as trustee, 
dated March 11, 1998 

Incorporated by reference from Registration No. 333-47035, 
Exhibit 4.1 

  4.2 

Senior indenture between Registrant and Norwest Bank Colorado, N.A., as 
trustee, dated January 13, 1999 

Incorporated by reference from Registration No. 333-69281, 
Exhibit 4.3 

  4.3 

Form of Subordinated Indenture between Registrant and Norwest Bank 
Colorado, N.A., as trustee, dated January 13, 1999 

Incorporated by reference from Registration No. 333-69281, 
Exhibit 4.4 

  4.4 

Series 2007-2 Note purchase agreement, dated as of April 25, 2007, by  
and between Nordstrom Credit Card Master Note Trust II and J.P. Morgan 
Securities Inc. and Greenwich Capital Markets, Inc., as representative of the 
initial purchasers 

Incorporated by reference from the Registrant’s Form 8-K 
filed on May 1, 2007, Exhibit 4.2 

  4.5  Amended and Restated Master Indenture, dated as of May 1, 2007, by and 

between Nordstrom Credit Card Master Note Trust II and Wells Fargo Bank, 
National Association, as indenture trustee 

Incorporated by reference from the Registrant’s Form 8-K 
filed on May 8, 2007, Exhibit 4.1 

  4.6 

Series 2007-2 Indenture Supplement, dated as of May 1, 2007, by and between 
Nordstrom Credit Card Master Note Trust II and Wells Fargo Bank, National 
Association, as indenture trustee 

Incorporated by reference from the Registrant’s Form 8-K 
filed on May 8, 2007, Exhibit 4.3 

  4.7 

Form of 6.25% Note due January 2018 

4.8  Form of 6.75% Note due June 2014 

4.9  Note Purchase Agreement, dated as of November 13, 2009, by and  
between Nordstrom Credit Card Receivables II LLC, Nordstrom fsb,  
Nordstrom Credit, Inc., Falcon Asset Securitization Company, LLC and J.P. 
Morgan Chase Bank, N.A. 

4.10 

First Amendment to the Note Purchase Agreement dated November 13, 
2009, by and between Nordstrom Credit Card Receivables II LLC, Nordstrom 
fsb, Nordstrom Credit, Inc., Falcon Asset Securitization Company, LLC and 
J.P. Morgan Chase Bank, N.A., dated January 20, 2010 

4.11 

Form of 4.75% Note due May 1, 2020 

4.12  Second Amendment to the Note Purchase Agreement dated November 13, 

2009, by and between Nordstrom Credit Card Receivables II LLC, Nordstrom 
fsb, Nordstrom Credit, Inc., the conduit purchasers from time to time party 
thereto, the committed purchasers from time to time party thereto, the 
agents from time to time party thereto, and the administrative agent, dated 
January 11, 2011 

Incorporated by reference from the Registrant’s Form 8-K 
filed on December 3, 2007, Exhibit 4.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on May 26, 2009, Exhibit 4.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 18, 2009, Exhibit 4.2 

Incorporated by reference from the Registrant’s Form 8-K 
filed on January 21, 2010, Exhibit 4.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on April 23, 2010, Exhibit 4.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on January 13, 2011, Exhibit 4.1 

Nordstrom, Inc. and subsidiaries  67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.1 

Merchant Agreement dated August 30, 1991 between Registrant and  
Nordstrom National Credit Bank 

Exhibit 

Method of Filing 
Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended July 31, 1991,  
Exhibit 10.1 

10.2 

Investment Agreement dated October 8, 1984 between the Registrant and 
Nordstrom Credit, Inc. 

Incorporated by reference from the Nordstrom Credit, Inc. 
Form 10, Exhibit 10.1 

10.3* 

1997 Nordstrom Stock Option Plan, amended and restated on  
February 16, 2000 

10.4 

Commercial Paper Dealer Agreement dated October 2, 1997 between  
Registrant and Bancamerica Securities, Inc. 

10.5 

Issuing and Paying Agency Agreement dated October 2, 1997 between 
Registrant and First Trust of New York, N.A. 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended August 2, 2003, 
Exhibit 10.1 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended October 31, 1997, 
Exhibit 10.1 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended October 31, 1997, 
Exhibit 10.3 

Performance Undertaking dated December 4, 2001 between Registrant and  
Bank One, N.A. 

Incorporated by reference from the Registrant’s Annual Report 
on Form 10-K for the year ended January 31, 2002, Exhibit 10.38 

10.6 

10.7 

Promissory Note dated April 18, 2002 between 1700 Seventh, L.P. and New  
York Life Insurance Company 

10.8 

Promissory Note dated April 18, 2002 between 1700 Seventh, L.P. and  
Life Investors Insurance Company of America 

10.9 

Guaranty Agreement dated April 18, 2002 between Registrant, New York Life 
Insurance Company and Life Investors Insurance Company of America 

10.10 

The 2002 Nonemployee Director Stock Incentive Plan 

10.11*  Nordstrom, Inc. Leadership Separation Plan (Effective March 1, 2005) 

10.12*  Nordstrom, Inc. Executive Management Group Bonus Plan 

10.13*  2004 Equity Incentive Plan 

10.14 

Commitment of Nordstrom, Inc. to Nordstrom fsb dated June 17, 2004 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended April 30, 2002,  
Exhibit 10.2 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended April 30, 2002,  
Exhibit 10.3 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended April 30, 2002,  
Exhibit 10.4 

Incorporated by reference from the Registrant’s Quarterly  
Report on Form 10-Q for the quarter ended July 31, 2002,  
Exhibit 10.1 

Incorporated by reference from Registrant’s Annual Report on 
Form 10-K for the year ended January 29, 2005, Exhibit 10.43 

Incorporated by reference from Registrant’s definitive proxy 
statement filed with the Commission on April 15, 2004 

Incorporated by reference from the Registrant’s definitive 
proxy statement filed with the Commission on April 15, 2004 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended July 31, 2004, 
Exhibit 10.4 

10.15 

Nordstrom fsb Segregated Earmarked Deposit Agreement and Security 
Agreement by and between Nordstrom fsb and Nordstrom, Inc. dated  
July 1, 2004 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended July 31, 2004, 
Exhibit 10.5 

* This exhibit is a management contract, compensatory plan or arrangement 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 

10.16 

Revolving Credit Facility Agreement dated November 4, 2005, between 
Registrant and each of the initial lenders named therein as Lenders,  
JPMorgan Chase Bank, N.A. and Wells Fargo Bank, N.A., as Syndication  
Agents, U.S. Bank, National Association, as Documentation Agent and  
Bank of America, N.A. as administrative agent 

10.17 

Director Compensation Summary 

10.18* 

2007 Stock Option Notice Award Agreement and Form of Notice 

10.19 

Form of Restricted Stock Award under the 2002 Nonemployee Director 
Stock Incentive Plan 

Method of Filing 
Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended October 29, 2005, 
Exhibit 10.1 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 3, 2007, 
Exhibit 10.54  

Incorporated by reference from the Registrant’s Form 8-K 
filed on February 26, 2007, Exhibit 10.1 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended August 4, 2007, 
Exhibit 10.1 

10.20 

Nordstrom, Inc. 2002 Nonemployee Director Stock Incentive Plan  
(2007 Amendment) 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 19, 2007, Exhibit 10.39 

10.21* 

Nordstrom Executive Deferred Compensation Plan (2007) 

10.22 

Nordstrom Directors Deferred Compensation Plan (2007) 

10.23* 

Nordstrom, Inc. 2004 Equity Incentive Plan (2007 Amendment) 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 19, 2007, Exhibit 10.40 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 19, 2007, Exhibit 10.41 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 19, 2007, Exhibit 10.44 

10.24 

10.25 

10.26 

10.27 

10.28 

First Amendment to Merchant Agreement and Operating Procedures 
dated August 30, 1991 between Registrant and Nordstrom National Credit 
Bank, dated March 1, 2000 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.32 

Second Amendment to Merchant Agreement and Operating Procedures 
dated August 30, 1991 between Registrant and Nordstrom National Credit 
Bank, dated March 2, 2000 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.33 

Third Amendment to Merchant Agreement and Operating Procedures 
dated August 30, 1991 between Registrant and Nordstrom National Credit 
Bank, dated October 1, 2001 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.34 

Fourth Amendment to Merchant Agreement and Operating Procedures 
dated August 30, 1991 between Registrant and Nordstrom National Credit 
Bank, dated November 1, 2002 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.35 

Fifth Amendment to Merchant Agreement and Operating Procedures 
dated August 30, 1991 between Registrant and Nordstrom National Credit 
Bank, dated November 1, 2005  

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.36 

10.29* 

Forms of Notice of 2001 Stock Option Grant and Stock Option Agreement 
under the Nordstrom, Inc. 1997 Equity Incentive Plan 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.40 

10.30 

Sixth Amendment to Merchant Agreement and Operating Procedures dated 
August 30, 1991 between Registrant and Nordstrom National Credit Bank, 
dated May 1, 2007 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.37 

10.31* 

Forms of Notice of 1999 Stock Option Grant and Stock Option Agreements 
under the Nordstrom, Inc. 1997 Equity Incentive Plan 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.38 

* This exhibit is a management contract, compensatory plan or arrangement 

Nordstrom, Inc. and subsidiaries  69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.32* 

Form of Notice of 2002 Stock Option Grant and Stock Option Agreement 
under the Nordstrom, Inc. 1997 Equity Incentive Plan 

Exhibit 

10.33* 

Form of Notice of 2003 Stock Option Grant and Stock Option Agreement 
under the Nordstrom, Inc. 1997 Equity Incentive Plan 

10.34* 

Form of Notice of 2004 Stock Option Grant and Stock Option Agreement 
under the Nordstrom, Inc. 1997 Equity Incentive Plan 

Method of Filing 
Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.41 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.42 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.43 

10.35* 

Form of Notice of 2005 Stock Option Grant and Stock Option Agreement 
under the Nordstrom, Inc. 2004 Equity Incentive Plan 

Incorporated by reference from the Registrant’s Form 8-K filed 
on March 1, 2005, Exhibit 10.1 

10.36* 

Form of Notice of 2006 Stock Option Grant and Stock Option Agreement 
under the Nordstrom, Inc. 2004 Equity Incentive Plan 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.45 

10.37 

10.38 

10.39 

10.40 

10.41 

10.42 

Participation Agreement, dated as of May 1, 2007, by and between 
Nordstrom fsb, as seller and Nordstrom Credit, Inc., as purchaser 

Incorporated by reference from the Registrant’s Form 8-K filed 
on May 8, 2007, Exhibit 99.1 

Servicing Agreement, dated as of May 1, 2007, by and between Nordstrom 
fsb, and Nordstrom Credit, Inc. 

Incorporated by reference from the Registrant’s Form 8-K filed 
on May 8, 2007, Exhibit 99.2 

Amended and Restated Receivables Purchase Agreement, dated as of May 
1, 2007, by and between Nordstrom Credit, Inc., as seller and Nordstrom 
Credit Card Receivables II LLC, as purchaser 

Incorporated by reference from the Registrant’s Form 8-K filed 
on May 8, 2007, Exhibit 99.3 

Amended and Restated Transfer and Servicing Agreement, dated as of 
May 1, 2007, by and between Nordstrom Credit Card Receivables II LLC, as 
transferor, Nordstrom fsb, as servicer, Wells Fargo Bank, National 
Association, as indenture trustee, and Nordstrom Credit Card Master Note 
Trust II, as issuer 

Incorporated by reference from the Registrant’s Form 8-K filed 
on May 8, 2007, Exhibit 99.4 

Second Amended and Restated Trust Agreement, dated as of May 1, 2007,  
by and between Nordstrom Credit Card Receivables II LLC, as transferor,  
and Wilmington Trust Company, as owner trustee 

Incorporated by reference from the Registrant’s Form 8-K filed 
on May 8, 2007, Exhibit 99.5 

Amended and Restated Administration Agreement, dated as of May 1, 2007, 
by and between Nordstrom Credit Card Master Note Trust II, as issuer, and 
Nordstrom fsb, as administrator 

Incorporated by reference from the Registrant’s Form 8-K filed 
on May 8, 2007, Exhibit 99.6 

10.43* 

Amendment 2006-1 to the Nordstrom, Inc. Leadership Separation Plan 

10.44 

Notice of Exercise of Accordion on Revolving Credit Facility Agreement 
dated May 13, 2008 

10.45* 

Nordstrom 401(k) Plan & Profit Sharing, amended and restated on  
August 27, 2008 

10.46* 

Nordstrom, Inc. Employee Stock Purchase Plan, amended and restated  
on August 27, 2008 

* This exhibit is a management contract, compensatory plan or arrangement 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.56 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended August 2, 2008, 
Exhibit 10.1 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended November 1, 2008, 
Exhibit 10.1 

Incorporated by reference from the Registrant’s Quarterly 
Report on Form 10-Q for the quarter ended November 1, 2008, 
Exhibit 10.2 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.47* 

Nordstrom, Inc. 2004 Equity Incentive Plan (2008 Amendment) 

Exhibit 

Method of Filing 
Incorporated by reference from the Registrant’s Form 8-K 
filed on November 24, 2008, Exhibit 10.1 

10.48* 

Amendment 2008-1 to the Nordstrom Executive Deferred 
Compensation Plan (2007) 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 24, 2008, Exhibit 10.2 

10.49* 

Amendment 2008-1, Nordstrom, Inc. Leadership Separation Plan 

10.50* 

Nordstrom Supplemental Executive Retirement Plan (2008) 

10.51* 

2008 Stock Option Notice Award Agreement and Form of Notice 

10.52* 

2008 Performance Share Unit Agreement and Form of Notice 

10.53* 

Form of Notice of 2000 Stock Option Grant and Stock Option Agreement 
under the Nordstrom, Inc. 1997 Equity Incentive Plan 

10.54 

2009 Form of Independent Director Indemnification Agreement 

10.55* 

2009 Nonqualified Stock Option Grant Agreement and Form of Notice 

10.56* 

2009 Performance Share Unit Award Agreement and Form of Notice 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 24, 2008, Exhibit 10.3 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 24, 2008, Exhibit 10.4 

Incorporated by reference from the Registrant’s Form 8-K 
filed on February 22, 2008, Exhibit 10.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on February 22, 2008, Exhibit 10.2 

Incorporated by reference from the Registrant’s Annual 
Report on Form 10-K for the year ended February 2, 2008, 
Exhibit 10.39 

Incorporated by reference from the Registrant’s Form 8-K 
filed on March 3, 2009, Exhibit 10.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on March 3, 2009, Exhibit 10.2 

Incorporated by reference from the Registrant’s Form 8-K 
filed on March 3, 2009, Exhibit 10.3 

10.57* 

Amendment 2009-1 to the Nordstrom Supplemental Executive  
Retirement Plan 

Incorporated by reference from the Registrant’s Form 8-K 
filed on March 3, 2009, Exhibit 10.4 

10.58* 

Amendment 2009-1 to the Nordstrom 401(k) Plan & Profit Sharing 

10.59* 

Nordstrom, Inc. Executive Management Bonus Plan 

Incorporated by reference from the Registrant’s Form 8-K 
filed on March 3, 2009, Exhibit 10.5 

Incorporated by reference from the Registrant’s Form 10-Q 
for the quarter ended May 2, 2009, Exhibit 10.6 

10.60* 

Amendment 2008-2 to the Nordstrom Executive Deferred  
Compensation Plan 

Incorporated by reference from the Registrant’s Form S-8 
filed on September 9, 2009, Exhibit 10.4 

10.61 

Amendment 2009-1 to the Nordstrom Directors Deferred Compensation 
Plan 

Incorporated by reference from the Registrant’s Form S-8 
filed on September 9, 2009, Exhibit 10.5 

10.62* 

2010 Stock Option Award Agreement 

10.63* 

2010 Performance Share Unit Award Agreement 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 24, 2009, Exhibit 10.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 24, 2009, Exhibit 10.2 

10.64 

10.65 

Confirmation of transaction between The Royal Bank of Scotland plc and 
Nordstrom Inc., dated as of December 22, 2009 

Incorporated by reference from the Registrant’s Form 8-K 
filed on December 23, 2009, Exhibit 10.1 

Confirmation of transaction between Wachovia Bank N.A. and Nordstrom 
Inc., dated as of December 22, 2009 

Incorporated by reference from the Registrant’s Form 8-K 
filed on December 23, 2009, Exhibit 10.2 

* This exhibit is a management contract, compensatory plan or arrangement 

Nordstrom, Inc. and subsidiaries  71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.66* 

Nordstrom, Inc. 2010 Equity Incentive Plan 

Exhibit 

10.67* 

Amendment 2009-2 to the Nordstrom 401(k) Plan & Profit Sharing 

10.68* 

Amendment 2009-3 to the Nordstrom 401(k) Plan & Profit Sharing 

10.69* 

Amendment 2010-1 to the Nordstrom 401(k) Plan & Profit Sharing 

10.70* 

Amendment 2010-2 to the Nordstrom 401(k) Plan & Profit Sharing 

Method of Filing 

Incorporated by reference to Appendix A to the 
Registrant’s Form DEF 14A filed on April 8, 2010 

Incorporated by reference from the Registrant’s Form 10-Q 
for the quarter ended May 1, 2010, Exhibit 10.2 

Incorporated by reference from the Registrant’s Form 10-Q 
for the quarter ended May 1, 2010, Exhibit 10.3 

Incorporated by reference from the Registrant’s Form 10-Q 
for the quarter ended May 1, 2010, Exhibit 10.4 

Incorporated by reference from the Registrant’s Form 10-Q 
for the quarter ended May 1, 2010, Exhibit 10.5 

10.71 

10.72 

10.73 

10.74 

Press release dated August 19, 2010 announcing that its Board of 
Directors authorized a $500 million share repurchase program 

Incorporated by reference from the Registrant’s Form 8-K 
filed on August 19, 2010, Exhibit 99.1 

Revolving Credit Facility Agreement dated August 14, 2009, between 
Registrant and each of the initial lenders named therein as Lenders; 
Bank of America, N.A., as Agent; Wells Fargo Bank, N.A., as Syndication 
Agent; The Royal Bank of Scotland PLC and U.S. Bank National 
Association, as Co-Documentation Agents; and Banc of America 
Securities LLC and Wells Fargo Securities, LLC, as Joint Lead Arrangers 
and Co-Book Managers 

Officers’ Certificate pursuant to Section 5(h) of the Underwriting 
Agreement, dated May 20, 2009, among Nordstrom, Inc. and several 
underwriters, in connection with the issuance and sale of $400M 6.75% 
Notes due 2014 

Incorporated by reference from the Registrant’s Form 10-Q 
for the quarter ended July 31, 2010, Exhibit 10.1 

Incorporated by reference from the Registrant’s Form 10-Q 
for the quarter ended July 31, 2010, Exhibit 10.2 

Officers’ Certificate pursuant to Section 1.2 of the Indenture, dated as 
of December 3, 2007, between Nordstrom, Inc. and Wells Fargo Bank, 
N.A., in connection with the issuance of $400M 6.75% Notes due 2014 

Incorporated by reference from the Registrant’s Form 10-Q 
for the quarter ended July 31, 2010, Exhibit 10.3 

10.75* 

Form of 2011 Stock Option Award Agreement 

10.76* 

Form of 2011 Performance Share Unit Award Agreement 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 19, 2010, Exhibit 10.1 

Incorporated by reference from the Registrant’s Form 8-K 
filed on November 19, 2010, Exhibit 10.2 

10.77* 

Amendment 2010-2 to the Nordstrom Executive Deferred Compensation 
Plan (2007 Restatement) 

Incorporated by reference from the Registrant’s Form 8-K 
filed on December 23, 2010, Exhibit 10.1 

10.78 

2010 Form of Independent Director Indemnification Agreement 

Filed herewith electronically 

* This exhibit is a management contract, compensatory plan or arrangement 

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
21.1 

23.1 

31.1 

31.2 

32.1 

Significant subsidiaries of the Registrant 

Filed herewith electronically 

Exhibit 

Method of Filing 

Consent of Independent Registered Public Accounting Firm  

Filed as page 66 of this report 

Certification of President required by Section 302(a) of the Sarbanes- 
Oxley Act of 2002 

Filed herewith electronically 

Certification of Chief Financial Officer required by Section 302(a) of the 
Sarbanes-Oxley Act of 2002 

Filed herewith electronically 

Certification of President and Chief Financial Officer pursuant to 18 U.S.C. 
1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002 

Furnished herewith electronically 

101.INS 

XBRL Instance Document 

Furnished herewith electronically 

101.SCH 

XBRL Taxonomy Extension Schema Document 

Furnished herewith electronically 

101.CAL 

XBRL Taxonomy Extension Calculation Linkbase Document  

Furnished herewith electronically 

101.LAB 

XBRL Taxonomy Extension Labels Linkbase Document 

Furnished herewith electronically 

101.PRE 

XBRL Taxonomy Extension Presentation Linkbase Document 

Furnished herewith electronically 

101.DEF 

XBRL Taxonomy Extension Definition Linkbase Document 

Furnished herewith electronically 

Nordstrom, Inc. and subsidiaries  73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
sHAReHolDeR INFormAtIoN

Executive Officers 

Laurie M. Black, 52 
Executive Vice President, 
General Merchandise Manager, 
Cosmetics Division 

Robert E. Campbell, 55 
Treasurer and Vice President, 
Investor Relations 

James A. Howell, 45 
Vice President, Finance 

Kevin T. Knight, 55 
Executive Vice President, 
Chairman and Chief Executive 
Officer of Nordstrom fsb, 
President, Nordstrom Credit, Inc. 

Michael G. Koppel, 54  
Executive Vice President and 
Chief Financial Officer 

Daniel F. Little, 49 
Executive Vice President and 
Chief Administrative Officer 

Anne Martin-Vachon, 49 
Executive Vice President and 
Chief Marketing Officer 

Scott A. Meden, 48 
Executive Vice President, 
General Merchandise Manager, 
Shoe Division 

Margaret Myers, 64 
Executive Vice President, 
General Merchandise Manager, 
Accessories and Women’s  
Specialized Divisions 

Blake W. Nordstrom, 50  
President 

Erik B. Nordstrom, 47 
Executive Vice President,  
President, Stores 

James F. Nordstrom, Jr., 38  
Executive Vice President,  
President, Nordstrom Direct 

Peter E. Nordstrom, 49 
Executive Vice President,  
President, Merchandising  

Robert B. Sari, 55 
Executive Vice President,  
General Counsel and Secretary 

Loretta Soffe, 44 
Executive Vice President, 
General Merchandise Manager, 
Women’s Apparel Division 

Delena M. Sunday, 50  
Executive Vice President, 
Human Resources and Diversity Affairs 

Geevy S. K. Thomas, 46 
Executive Vice President, 
President, Nordstrom Rack 

Mark J. Tritton, 47 
Executive Vice President, 
President, Nordstrom Product Group 

David M. Witman, 52 
Executive Vice President,
General Merchandise Manager,
Men’s and Kidswear Divisions

Kenneth Worzel, 46 
Executive Vice President, 
Strategy and Development 

Nordstrom, Inc. and subsidiaries  75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors and Committees  

Board of Directors 

Phyllis J. Campbell, 59 
Chairman of the Pacific Northwest 
JPMorgan Chase 
Seattle, Washington 

Enrique Hernandez, Jr., 55 
Nordstrom, Inc. Chairman of the Board 
President and CEO 
Inter-Con Security Systems, Inc. 
Pasadena, California 

Robert G. Miller, 66 
Chief Executive Officer 
Albertsons LLC 
Boise, Idaho 

Blake W. Nordstrom, 50 
President 
Nordstrom, Inc. 
Seattle, Washington 

Erik B. Nordstrom, 47  
Executive Vice President, 
President, Stores 
Nordstrom, Inc. 
Seattle, Washington 

Peter E. Nordstrom, 49  
Executive Vice President, 
President, Merchandising 
Nordstrom, Inc. 
Seattle, Washington 

Philip G. Satre, 61 
Private Investor 
Reno, Nevada 

Felicia D. Thornton, 47 
Chief Executive Officer – U.S. 
Knowledge Universe 
Portland, Oregon 

B. Kevin Turner, 45 
Chief Operating Officer  
Microsoft Corporation 
Redmond, Washington 

Robert D. Walter, 65 
Private Investor 
Columbus, OH 

Alison A. Winter, 64 
Founder and CEO 
Braintree Holdings, LLC 
Pasadena, California 

Audit Committee 
Phyllis J. Campbell, Chair 
Robert G. Miller 
Felicia D. Thornton 
Alison A. Winter 

Compensation Committee 
Robert D. Walter, Chair 
Enrique Hernandez, Jr. 
Philip G. Satre 
B. Kevin Turner 

Corporate Governance and 
Nominating Committee 
Philip G. Satre, Chair 
Enrique Hernandez, Jr. 
Robert D. Walter 
Alison A. Winter 

Finance Committee 
Robert G. Miller, Chair 
Phyllis J. Campbell 
Felicia D. Thornton 
B. Kevin Turner

76 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shareholder Information  

Independent Registered Public  
Accounting Firm 
Deloitte & Touche LLP 
Seattle, Washington 

Form 10-K 
The Company’s Annual Report on Form 10-K  
for the year ended January 29, 2011 will be 
provided to shareholders upon request to: 

Counsel  
Lane Powell PC 
Seattle, Washington 

Transfer Agent and Registrar 
The Bank of New York Mellon 
PO Box 358015 
Pittsburgh, Pennsylvania 15252-8015 
Telephone (800) 318-7045 
TDD for Hearing Impaired (800) 231-5469 
Foreign Shareholders (201) 680-6578 
TDD Foreign Shareholders (201) 680-6610 

General Offices 
1617 Sixth Avenue 
Seattle, Washington 98101-1707 
Telephone (206) 628-2111 

Annual Meeting 
May 11, 2011 at 11:00 a.m. 
Pacific Daylight Time 
Nordstrom Downtown Seattle Store 
John W. Nordstrom Room, fifth floor 
1617 Sixth Avenue 
Seattle, Washington 98101-1707 

Nordstrom Investor Relations 
PO Box 2737 
Seattle, Washington 98111-2737 
(206) 303-3200 
invrelations@nordstrom.com 

Shareholder Information 
Additional shareholder information, including 
Nordstrom’s Corporate Governance Guidelines 
and Code of Business Conduct and Ethics, is 
available online at www.nordstrom.com 
(Investor Relations, Corporate Governance). 
The Company intends to provide disclosure of 
any amendments or waivers to its Code of 
Business Conduct and Ethics online within four 
business days following the date of 
amendment or waiver. In addition, the 
Company is always willing to discuss matters 
of concern to shareholders. Shareholders may 
contact the Company at: 
(206) 303-3200 
invrelations@nordstrom.com 

Certifications 
We have filed the required certifications under 
Section 302 of the Sarbanes-Oxley Act of 2002 
regarding the quality of our public disclosures 
as Exhibits 31.1 and 31.2 to our annual report on 
Form 10-K for the year ended January 29, 2011. 
After our 2011 Annual Meeting of shareholders, 
we intend to file with the New York Stock 
Exchange the CEO certification regarding our 
compliance with the NYSE’s corporate 
governance listing standards as required by 
NYSE Rule 303A.12(a). 

© 2011 Nordstrom, Inc.

Nordstrom, Inc. and subsidiaries  77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
nordstrom.com/annualreport

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