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NORMA Group SE

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FY2013 Annual Report · NORMA Group SE
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ANNUAL REPORT 2013

GROWTH CONNECTS

 
 
 
 
NORMA Group SE is an international market and technology leader in advanced engineered 
joining technology. We offer about 30,000 high-quality products and solutions to approxi-
mately 10,000 customers. We manufacture a wide range of innovative engineered joining 
technology solutions in three product categories: Clamp, Connect and Fluid. Headquartered 
in Maintal near Frankfurt, we operate a worldwide network with 21 manufacturing centres  
and numerous sales and distribution sites across Europe, the Americas and Asia-Pacific.

Overview of Key Figures 2013

Order situation

Order book (31 December)

Income statement

Revenue 

Gross profit 2)

Adjusted EBITA3) 

Adjusted EBITA margin 

EBITA 

Adjusted profit for the period 3)

Adjusted EPS 

Profit for the period 

EPS 

Pro-forma adjusted EPS 

Number of shares (weighted)

Cash flow

Operating cash flow 

Operating net cash flow 

Cash flow from investing activities 

Cash flow from financing activities 

Balance sheet 

Totals assets 

Total equity 

Equity ratio 

Net debt 

Employees

Core workforce

Share data

IPO

Stock exchange 

Market segment 

ISIN 

Security identification number 

Ticker symbol 

Highest 2013 4)

Lowest 2013 4)

Year-end share price 31 December 2013 4)

2013

2012 1)

EUR million 

236.7 

215.4

EUR million 

EUR million 

EUR million 

% 

EUR million 

EUR million 

EUR 

EUR million 

EUR 

EUR 

635.5

371.4

112.6

17.7

112.1

62.1

1.95

55.6

1.74

1.95

604.6

344.4

105.4

17.4

105.1

61.8

1.94

56.6

1.78

1.94

31,862,400

31,862,400

EUR million 

EUR million 

EUR million 

EUR million

115.4

103.9

– 43.4

51.7

96.1

81.0

– 58.1

– 34.1

31 Dec 13

31 Dec 12

EUR million 

EUR million 

% 

EUR million 

823.7

319.9

38.8

153.5

691.8

289.2

41.8

199.0

Change 
in %

9.9

5.1

7.8

6.9

0.3 Pts.

6.7

0.4

0.5

–1.8

– 2.2

0.5

20.0

28.2

25.3

n / a

Change 
in %

19.1

10.6

3 Pts.

– 22.9

4,134

3,759

10.0

8 April 2011

Frankfurt Stock Exchange, Xetra

Regulated Market (Prime Standard), MDAX

DE000A1H8BV3

A1H8BV

NOEJ

 EUR  39.95

EUR  20.75

EUR  36.08

Market capitalisation as at 31 December 2013

EUR million  1,150.0

1)  Restated due to effects from the application of IAS 19R. 
2)   Revenue including changes in inventories of finished goods and work in progress less raw materials and consumables used. 
3)  Adjusted by non-recurring / non period-related costs, restructuring costs, as well as other group and normalised items 

Date of publication: 
27 March 2014 

as well as depreciation from PPA adjustments.

4)   Xetra closing price.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Two Strong Distribution Channels – 
Our Competitive Advantage

DISTRIBUTION OF SALES BY SALES CHANNELS

in %

Engineered Joining Technology
Tailored, high-tech products
developed to meet specific
requirements of individual
OEM customers

 70

30

Distribution Services
High-quality standardised 
brand products for a variety 
of applications

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O

ENGINEERED JOINING TECHNOLOGY (EJT )

The EJT marketing strategy focusses on customised, engineered solutions which meet the specific application 
requirements of original equipment manufacturers (OEM). Our EJT products are built on our extensive engi-
neering expertise and proven leadership in the field. We develop innovative, value-adding solutions for a wide 
range of application areas and markets. No matter whether it’s a single component, a multi-component unit 
or a complex system, all of our products are individually tailored to the exact requirements of our industrial 
customers. In our experience, once a customer includes one of our engineered joining solutions in their end 
product, it becomes an integral component of the system.

DISTRIBUTION SERVICES (DS)

In DS, we sell a wide range of high-quality, standardised joining technology products for a broad range of 
applications through various distribution channels to customers such as distributors, OEM aftermarket cus-
tomers, technical wholesalers and hardware stores. The DS way-to-market benefits not only from our extensive 
geographic presence and global manufacturing, distribution and sales capacities, but also from its well-known 
brands, the customised packaging as well as our marketing expertise and the high availability of the products 
at the point of sale. We distribute DS products through our own global distribution network and representatives 
in more than 90 countries. We market our joining technology products under our well-known brand names:

NORMA Group brands

 
 
 
 
 
Innovative joining technology and the highest 
quality standards secured our market position 
for over 60 years now. We offer solutions for 
many different industries with our advanced 
products. In fact, we rank as the world’s market 
and technology leader in the area of joining 
technology thanks to the personal dedication  
of roughly 5,000 employees and our intellectual 
property rights portfolio that consists of more 
than 850 patents. 

Size

Thanks to the many different fields in which our products 
and solutions are used, we will have access to high market po­
tential in the long term and thus excellent growth opportunities. 
Read more on p. 18. 

Innovation

Our power of innovation and the ability to identify future 
global trends are important prerequisites to achieve sustained 
growth. For this reason, we invest around four percent of 
our EJT sales in Research and Development. We are thus 
able to continue to develop new products and solutions and 
strengthen our position as technology leader in the area of 
joining technology. Read more on p. 28.

Brands 

We market many strong and well-known brands through 
our Distribution Services. By systematically expanding our 
sales network, we ensure that our products and services are 
available all over the world. We will also continue to focus on 
successively expanding in order to address new markets and 
industries. Read more on p. 36.

Presence

Brazil is one of our key markets in expanding our business 
in South America. The fifth largest country in the world offers 
NORMA Group fertile ground for long­term, dynamic growth. 
We intend to continue to significantly expand our activities in 
this country in the years to come. Read more on p. 46.

Annual Review 2013

Q12013

Q2 2013

NORMA Group acquires Davydick & Co. Pty Ltd and  
strengthens its distribution network in Australia 

Acquisition of Variant S.A., Poland, and expansion of business 
activities in Eastern Europe

Market launch of weight-optimized NORMAQUICK connector 
for cooling water systems 

Acquisition of Guyco Pty Ltd, an Australian distributor of join-
ing products for various industries 

3i sells remaining NORMA Group shares, free float increases 
to 100 % 

Presentation of new high-performance clamp RedGrip at  
Paris Airshow

NORMA Group was included in the MDAX

NORMA Group earns ‘Go Further Award for Business  
Excellence’ from Ford Motor Co.

NORMA Group receives ‘Best Technology Innovation Award’ 
from Chinese B2B automobile market place Gasgoo  
International 

NORMA Group receives ‘Würth Award for Quality and  
Reliability of Supply’ 

NORMA Group SE Annual Report 2013Annual Review 2013

Q3 2013

Q4 2013

NORMA Group completes conversion into Societas  
Europaea (SE)

Market launch of improved ABA Mini clamp for use with thin-
walled hoses

NORMA Group start setting up production in Atibaia, Brazil

NORMA Group receives ‘Ford Q1 Award’ in Mexico for highest 
customer satisfaction

NORMA Group secures business for innovative V profile  
clamp for Japanese car and engine manufacturer

NORMA Group receives major order from leading German  
vehicle and engine manufacturer for NORMAFLEX fluid  
systems 

NORMA Group expands its product portfolio in the  
infrastructure division by the pipe connector  
NORMACONNECT VARIO PIPE 

NORMA Group was recognized for quality performance in 
Thailand by Komatsu

NORMA Group earns ‘50 PPM-Award’ from  
PACCAR Inc., USA

NORMA Group successfully places promissory note of  
EUR 125 million

NORMA Group achieved 2nd place in the category ‘most in-
novative newcomer’ at the European Small and Mid-Cap 
Awards 2013

NORMA Group receives major orders for fluid line systems 
and hose clamps in China

NORMA Group obtains large order for its innovative NORMA- 
FLEX fluid pipes from an Italian manufacturer of passenger 
cars and commercial vehicles

Q12014

NORMA Group launches new range of compression fittings 
for fluid transfer and compressed air transportation

NORMA Group receives ‘Best Partner Award’ from General 
Motors Shanghai for high-quality product solutions and  
excellent logistics

Partial repayment of the original IPO financing from cash  
inflow of promissory note

NORMA Group receives ‘Best Medium Enterprise 2013 Award’ 
in Serbia

12

Contents

15

Letter from the  
Management Board

22

To Our Shareholders

  22  NORMA Group on the Capital Market
  32  Supervisory Board Report
  40 

 Corporate Governance Report  
including Declaration of Conformity

50

Consolidated  
Management Report

  52   Principles of the Group
  64  Economic Report including Segment Reporting
  91  Supplementary Report 
  92  Forecast
  97  Risk and Opportunity Report
 107 

 Remuneration Report for the Management  
and Supervisory Boards

 109  Other Legally Required Disclosures

NORMA Group SE Annual Report 201313

112

Consolidated Financial 
Statements

 114  Consolidated Statement of Financial Position
 116  Consolidated Statement of Comprehensive Income
 117  Consolidated Statement of Cash Flows
 118  Consolidated Statement of Changes in Equity
 120  Segment Reporting
 122  Notes to the Consolidated Financial Statements
 Appendix to the Notes to the Consolidated  
 176 
Financial Statements
 179  Responsibility Statement
 180  Auditor’s Report

194

Further Information

 194  Glossary
 199  Overview by Quarter 2013
 200  Multi-Year Overview

Financial Calendar 2014
Contact
Imprint

E XPL ANATION OF SYMBOLS 

* Glossary 

@ Internet 

 Cross Reference

 
Bernd Kleinhens
Board Member  
Business Development

Dr. Othmar Belker
Chief Financial Officer  
(CFO)

Werner Deggim
Chief Executive Officer 
(CEO)

John Stephenson
Chief Operating Officer 
(COO)

15

Letter from the  
Management Board

Dear shareholders, customers  
and business partners,

Despite the difficult economic climate, 2013 proved to be yet another good financial year for NORMA 
Group. We achieved most of our goals and resolutely continued writing our growth story. By making 
strategic acquisitions and expanding our capacities, we once again managed to lay important mile-
stones for a sustainable positive development last year. And we set new records for both sales and 
earnings in 2013. We succeeded in achieving significant organic growth, particularly thanks to the 
dynamic market environment in the fourth quarter, and this makes us look forward to 2014 with optimism.

But let us begin by taking a look back at last year: We managed to increase our sales by 5.1 per cent 
in 2013 to EUR 635.5 million. EBITDA rose by around 7 per cent to almost EUR 130 million and thus 
once again exceeded last year’s high level. We succeeded in increasing our operational results (EBITA) 
by nearly 7 per cent to just under EUR 113 million. And with an operational EBITA margin of 17.7 per 
cent, we again achieved a record level well above the industry average. Despite the payments we made 
for acquisitions and the dividend, our net debt continued to decline to EUR 138 million (without hedg-
ing instruments) last year.

Growth impulses came mainly from the new emission regulations from the EURO-6 Standard, which 
became mandatory for all newly registered commercial vehicles in the EU in January 2014. The start-ups 
of engines that this brought had a positive effect on our sales, particularly in the second half of the year.

Furthermore, the acquisitions we made last year also contributed to our growth. We managed to 
continue driving our strategy of expanding into important growth markets and additional customer 
industries through strategic acquisitions. We succeeded in strengthening NORMA Group’s presence 
in the Asia-Pacific region by acquiring the two Australian companies Davydick & Co. and Guyco. We 
also took yet another step into the promising irrigation market that we entered into by acquiring Chien 
Jin Plastic in Malaysia in 2012.

Construction of our new plant in Brazil marked yet another milestone in expanding our manufacturing 
in the fifth largest country in the world and strengthening our market position in South America.

By acquiring our sales partner Variant in Poland, we were able to optimise our supply processes and 
strengthen our position in Eastern Europe.

Letter from the Management Board16

Last year, we received several large orders for our fluid products, among others from customers in 
Germany, Italy and China, which only shows that our advanced solutions are in demand all over the 
world. The many awards we received from our customers and suppliers last year clearly show how 
satisfied our business partners are. At the same time, they encourage us to continue to meet our high 
quality standards for our products and processes that we set for ourselves in the future.

Our multi-industry strategy paid off again in 2013. Expanding our global presence and diversifying 
across many different customer industries will remain important goals in the future and become 
important growth drivers in the long term.

To also express how international our business is through our legal form, the Annual General Meeting 
approved of transforming NORMA Group AG into a European stock corporation (Societas Europaea) 
in May 2013. The new Company structure that took effect in July 2013 will emphasize NORMA Group’s 
open company culture and, at the same time, represents a commitment to our domestic European 
market.

Since our former major investor, the 3i plc Group, left us in January 2013, the free float of the NORMA 
Group share is now at 100 per cent. Thanks to the strong interest that international investors have 
shown and the considerably higher trading volumes compared with the previous year, we managed 
to advance from the SDA X to the MDA X in March 2013.

Dear shareholders, we are proud to see that NORMA Group now ranks among the 80 largest listed 
companies in Germany and has established itself as a promising growth value on the international 
capital markets after only three years of experience with the stock exchange.

Our strong operating performance and confidence in our business is also reflected in the remarkable 
development of our share, which rose by 72 per cent last year and beat out all of the respective in dexes 
by far. In July 2013, NORMA Group’s market capitalisation broke through the billion barrier for the first 
time ever. In November, our share reached EUR 39.95, the highest level it had ever seen before. At the 
end of December 2013, our Company was valued at EUR 1.2 billion on the stock exchange, and even 
continued to increase in value during the first quarter of 2014.

Our good reputation on the capital market, strong balance sheet and solid financial situation represent 
important success factors for our business that ensure that we receive favourable refinancing oppor-
tunities on the international money and capital markets. For example, the promissory note we issued 
in mid-2013 also met with strong acceptance among international investors. Furthermore, we also 
benefitted from advantageous framework conditions on the foreign capital markets, which enabled us 
to secure attractive financing conditions for ourselves. By issuing the promissory note, we were able 
to further diversify our financing instruments on the one hand and lay an additional foundation for future 
acquisitions and sustainable growth on the other.

We will continue writing NORMA Group’s success story during the current year also. By focussing 
closely on innovations, we plan to continue meeting our customers’ high demands for specific system 
solutions and thus strengthen our leading market and technological position even further in the future. 
Continued expansion of our global presence and entry into new industries remain our strategic fo cuses. 
We expect to see increased demand for advanced joining technology particularly in the emerging 
countries in the Asian-Pacific region and South America. We have therefore intensified our activities in 
these regions.

NORMA Group SE Annual Report 201317

Stricter emission regulations that also result from climate change present us and our business partners 
with special challenges. On the one hand, we benefit from these developments because our innovative 
solutions make a significant contribution to reducing emissions, leakages and the weight of our cus-
tomers’ end products. On the other hand, we also bear a great deal of responsibility for our environment 
and society. Sustainable and responsible business practices, Corporate Responsibility (CR), is there-
fore part of securing the future of NORMA Group and an integral component of our Group strategy. 
We began formulating long-term objectives and central CR-activities back in 2012. In order to anchor 
these in our Company guidelines more firmly, we published our sustainability strategy on our website 
at the end of February 2014. We will also continue to work hard on achieving the goals formulated here 
in the years to come.

Dear shareholders, we would also like to thank you for the trust you have shown in our Company. We 
are pleased to have you participate again appropriately in our good net profit that we earned in finan-
cial year 2013. For this reason, we will be proposing a dividend of EUR 0.70 for the financial year 2013 
at our Annual General Meeting to be held on 21 May 2014. This means we will have increased the 
dividend again by another EUR 0.05 compared to last year.

Last, but not least, we would like to thank our close to 5,000 employees all over the world who con-
tribute to the success of NORMA Group each day through their hard work. Moreover, we would like 
to thank our customers and business partners for our good and trusting relationships. We look forward 
to the months to come and hope you will continue to support us.

Sincerely,

Werner Deggim
CEO

Dr. Othmar Belker
CFO

Bernd Kleinhens
Business Development

John Stephenson
COO

Letter from the Management BoardS IZE

Focus on growth – NORMA Group is only active in industries that are 
experiencing growth. The demand for mature joining technology remains 
on the rise, particularly in the emerging economies in the Asia­Pacific 
region. This will create promising growth opportunities for us.

LIGHT VEHICLE SALES (IN MILLIONS)

Source: LMC Automotive

2020e

23.6

28.4

54.6

19.1

25.6

42.0

2015e

2013e

17.7

24.0

35.9

EME A

Americas

APAC

NORMAQUICK® PS 3

“ We take advantage of the innovation  
dynamics in the automotive industry and 
apply our expertise to other areas in the 
field of joining technology. We strengthen 
our position as the world’s leading sup­
plier of engineered joining technology by  
focussing on growth markets, such as  
the pharmaceutic and biotech industries, 
but also aviation and the water industry.”

Sophie Zhang  Finance Controller NORMA China, China

22

NORMA Group  
on the Capital Market

  NORMA Group share rises by 72 % in 2013 and beats all indices

  Higher market capitalisation and trading volume pave the way into the MDA X

  Number of private shareholders increased 

MONETARY POLICY DECISIONS SHAPE THE TREND ON 

NORMA GROUP SHARE   

THE CAPITAL MARKETS

CONTINUES UPWARD TREND

International stock markets performed positively in 2013 over the 
year as a whole. The important key indices of industrial nations 
recorded high profits and even reached new record levels in some 
cases. In contrast, interest on classic low-risk investments such 
as federal government bonds persisted throughout the year at a 
very low level. Even the risk premiums on interest for European 
crisis countries fell over the course of the year, thereby signalling 
a slow recovery from the debt crisis. 

The common currency – the euro – appreciated significantly 
against important currencies such as the USD, JPY and GBD. In 
exchange, gold as a ‘crisis investment’ lost over 25 per cent in 
value over the course of the year and thus fell to its lowest level 
in two years. 

The monetary policy decisions of industrial nations’ central banks 
were the main driver of these developments. The low interest 
policy that peaked in November 2013 with the surprising decrease 
in the European key interest rate to a record low of 25 basis points 
as well as unlimited bond purchases on the part of the US central 
bank (FED) boosted international stock markets. A global eco-
nomic recovery and companies’ positive fundamental data also 
supported this development. At most, the conflict in the Middle 
East and the impending fiscal cliff in the USA only temporarily 
curbed capital markets in 2013. 

For instance, the indices S&P 500, Eurostoxx 50, Dow Jones and 
NIKKEI closed in December 2013 with a strong double-digit per-
centage increase. The leading German index DA X ended the year 
with a plus of around 26 per cent at 9,552 points. The MDA X 
recorded a gain of around 40 per cent and closed at 16,574 points.

The share of NORMA Group SE also continued its upward trend 
in 2013 and rose from EUR 21.00 on 31 December 2012 to EUR 
36.085 on 31 December 2013. This corresponds to a year-over-
year price increase of around 72 per cent. 

NORMA Group’s market capitalisation exceeded the billion mark 
for the first time in July 2013. The NORMA Group share reached 
its previous peak value of EUR 39.95 on 11 November 2013. On 
31 December 2013, the market capitalisation amounted to EUR 
1.15 billion (2012: EUR 669.1 million). 

FREE FLOAT OF 100 PERCENT SINCE JANUARY 2013

At the end of 2012, the main shareholders 3i Group plc and funds 
managed by 3i held around 5.3 million NORMA Group shares. 
This corresponded to a shareholding of 16.7 per cent. At the 
beginning of 2013, 3i sold its remaining shares in NORMA Group, 
thereby decreasing its shareholding to 0 per cent. Since then, 
100 per cent of the shares have been widely held. 

SIGNIFICANTLY HIGHER TR ADING VOLUME

At 86,570 shares per day, the NORMA Group share’s average 
Xetra trading volume was up significantly over the previous year 
(2012: 54,432 shares) in the period from January to December 
2013. The value of the average daily Xetra trading volume was 
EUR 2.53 million (2012: EUR 1.04 million). Thus, around 98 per 
cent of all official trading in Germany took place over the XETRA 
in 2013 (2012: 90.3 per cent).

NORMA Group SE Annual Report 201323

 NORMA Group SE 

 MDAX 

 DAX

SHARE PRICE PERFORMANCE INDE XED TO 100 IN COMPARISON TO THE MDA X AND DA X

in % 

80 

70 

60 

50 

40 

30 

20 

10 

0

Jan

Feb

March

April

May

June

July

Aug

Sep

Oct

Nov

Dec

INSTITUTIONAL INVESTORS

According to the voting rights notifications received in 2013, 
shares of NORMA Group designated as free floating are held by 
the following institutional investors:

Ameriprise Financial Inc.

Allianz Global Investors Europe GmbH

Mondrian Investment Partners, Ltd.

T. Rowe Price International, Ltd.

Blackrock Group Ltd.

DWS Investment GmbH

BNP Paribas Investment Partners Belgium S.A.

Oddo Asset Management S. A.

9.96 per cent

5.75 per cent

5.34 per cent

3.02 per cent

3.02 per cent

2.98 per cent

2.98 per cent

2.84 per cent

As at 31 December 2013. More information regarding the voting rights can be found 
on p. 176.

The  Management  Board  and  Supervisory  Board  of  NORMA 
Group SE hold around 2.5 per cent of the shares.

Trading over alternative platforms also increased considerably 
year-on-year. An average of 30,656 million shares per day were 
traded on alternative platforms in the past year (2012: 11,627 
shares). This corresponds to around 14.6 per cent of all transac-
tions. An average of 90,870 shares per day (2012: 90,401 shares) 
exchanged hands through block trades in 2013. This does not 
include the roughly 10.5 million shares that were traded as part 
of a private placement of the shares of 3i Group plc. 

The total average number of daily traded shares was 209,887 in 
2013 (2012: 164,329 shares).

NORMA ADMIT TED TO THE MDA X

As a result of the increased trading volume and greater market 
capitalisation of the widely held stock, the NORMA Group share 
rose from the SDA X to the MDA X in March 2013. The NORMA 
Group share ranked 38th in the category of ‘free float market 
capitalisation’ in the MDA X in December 2013; it ranked 46th 
within the MDA X in trading volume. 

In addition to the MDA X, the NORMA Group share is also includ-
ed in the following indices: CDA X, Classic All Share, Prime All 
Share, DA Xsector All Industrial, DA X International 100, DA Xsec-
tor Industrial, DA Xsubsector, All Industrial Products & Services, 
DA Xsubsector Industrial Products & Services, DA Xsubsector 
Industrials, HDA X, MIDCAP MK T PR, MIDCAP MK T TR, Trade-
gate Indikator.

To Our ShareholdersNORMA Group on the Capital Market24

DISTRIBUTION OF TR ADING ACTIVIT Y

SHAREHOLDER STRUCTURE

Excluding the shares that were traded as part of the private  placement of 
the shares of 3i Group plc in January 2013.

43 % 
Block trades

42 % 
Official  
trading

100 % 
Free float

15 %  Multilateral trading facilities

International investors increased in significance due to the place-
ment of shares on the part of 3i. In particular investors in the USA 
increased their investment in our share. The identifiable share-
holdings of institutional investors can be broken down by region 
as follows: 

  USA: 24 %
  Germany: 21 %
  United Kingdom: 26 % 
  Nordic: 10 %
  France: 12 %
  Rest of the world: 7 %

The number of private investors more than tripled from 623 to 
2,149 in the past year. However, private investors only hold 1.53 
per cent of all the shares.

SUSTAINABLE INVESTOR REL ATIONS ACTIVITIES

In 2013, we also consistently pursued our goal of increasing the 
name recognition of NORMA Group SE around the world and 
cementing and augmenting the perception of the NORMA Group 
share as an attractive growth value. We supported the strategic 
orientation of NORMA Group’s focus, which is directed on sus-
tainable growth and permanently high margins through continu-
ous, open and reliable communication with institutional investors, 
private investors and analysts. We intend to further strengthen 
trust in our share and achieve a realistic and fair valuation. 

In 2013, we held numerous discussions with institutional inves-
tors, financial analysts and private shareholders. We were pres-
ent at 16 capital market conferences and conducted 34 road-
shows in Europe and North America’s important financial centres. 
The  Management  Board  personally  attended  many  of  these 
events and addressed the questions of capital market partici-
pants.

NORMA Group SE Annual Report 201325

8   Buy/ 

Outperform

FREE FLOAT BY REGION

ANALYST RECOMMENDATIONS

in %

France  12

US  24

21  Germany

Sell  4

10  Nordic

7  Rest of world

26  UK

Hold  6

We presented at the following conferences in 2013:

RESEARCH COVER AGE AT A HIGH LEVEL

  Commerzbank German Investment Seminar, New York
  Cheuvreux German Corporate Conference, Frankfurt / Main
  Deutsche Bank Small & Mid Cap Conference, London
  Goldman Sachs European Small & Mid Cap Symposium, 
London
  Deutsche Bank German, Swiss & Austrian Conference, 
Frankfurt / Main
  Société Générale Mid Caps Conference, Nice
  Exane BNP Paribas German Mid Caps Day, London
  UBS Pan European Small & Mid Cap Conference, London
  Commerzbank Sector Conference, Frankfurt / Main
  HSBC Capital Goods Conference, London
  UBS Best of Germany Conference, New York
  Berenberg / Goldman Sachs German Corporate Conference, 
Munich
  Baader Investment Conference, Munich
  Exane BNP Paribas, Mid Cap Forum, London
  Analyst & Investor Conference, Frankfurt / Main
  Berenberg European Conference, London

Those interested in receiving our circular letter for investors  
can  register  in  the  investor  relations  area  of  our  website  
@ www.normagroup.com. They are informed promptly by e-mail 
of de velop ments in the Group and automatically receive our regu-
lar publications. Furthermore, we publish comprehensive infor-
mation on the NORMA Group share on our website. In addition 
to financial reports and presentations that can be downloaded, 
all important financial market dates and details on how to reach 
our contact partners can be found there. The teleconferences 
on our quarterly and annual financial statements are recorded 
and offered in audio format.

The number of banks and research companies that accompany 
NORMA Group rose from 16 to 18 in the past year. We aim to 
further increase the number of analysts. 

As at 31 December 2013, there are 8 recommendations to ‘buy’, 
6 to ‘hold’ and 4 to ‘sell’. The average price target was EUR 35.81 
at the end of the year and thus around 60 per cent higher than 
on 31 December 2012 (EUR 22.47).

RESEARCH COVERAGE OF NORMA GROUP SHARE

Baader Bank

Bankhaus Metzler

Peter Rothenaicher

Jürgen Pieper

Bank of America Merrill Lynch

Paul R. Hartley, Bernard Donges

Berenberg

Close Brothers Seydler

Commerzbank

Deutsche Bank

DZ Bank

Exane BNP Paribas

Goldman Sachs

Hauck & Aufhäuser

HSBC

Kepler Chevreux

LFG Kronos

Macquarie

MainFirst

NordLB

Warburg Research

Benjamin Gläser

Daniel Kukalj

Ingo-Martin Schachel

Tim Rokossa

Jasko Terzic

Gerhard Orgonas 

Will Wyman

Philippe Lorrain

Jörg-Andre Finke

Hans-Joachim Heimbürger

Thomas Aney

Christian Breitsprecher

Tobias Fahrenholz

Frank Schwope

Christian Cohrs

To Our ShareholdersNORMA Group on the Capital Market26

DEVELOPMENT OF NORMA GROUP SHARE SINCE THE IPO IN APRIL 2011

in EUR

40 

35 

30 

25 

20 

15 

10

2011

2012

2013

2013 ANNUAL GENER AL MEETING

The second Ordinary Annual General Meeting of NORMA Group 
AG was held in Frankfurt / Main on 22 May 2013. 11.8 million of 
the 31.8 million shares with voting rights, i. e. 37.1 per cent, were 
represented at the meeting. The participating shareholders re-
solved a dividend of EUR 0.65 per share. This corresponded to 
a distribution rate of 33.5 per cent based on NORMA Group’s 
adjusted net profit for the financial year of EUR 61.8 million. All 
other items on the agenda were approved with majorities of more 
than 98 per cent. 

NORMA GROUP RECEIVED NUMEROUS AWARDS

Our 2012 annual report excelled in numerous national and inter-
national competitions and received the following awards

manager magazin
In manager magazin’s ‘Best Annual Report 2013’ ranking, we 
placed 7th in overall scoring out of 50 in the MDA X segment. 
Thus, we finished directly in the Top 10 of this competitive seg-
ment only a short time after the NORMA Group share was ad-
mitted to the MDA X with the second annual report since our IPO. 
Our report took 19th place in the overall comparison of the 160 
annual reports examined. 

manager  magazin’s  competition  is  the  most  comprehensive 
analysis of annual reports in Germany and Europe as well as one 
of the largest worldwide. The goal of the competition is to motivate 
companies to improve the quality of their annual reports in order 
to better serve the interests of the users of the financial state-
ments. 

NORMA Group SE Annual Report 201327

KEY FIGURES OF THE NORMA GROUP SHARE SINCE THE IPO

Closing price on 31 December (in EUR)

Highest price (in EUR)

Lowest price (in EUR)

Closing level MDAX as at 31 December 3)

Closing level SDAX as at 31 December 4)

2013

36.085

39.95

21.00

16,574

6,788

2012

21.00

23.10

15.85

11,914

5,249

2011

16.00

21.58

11.41

8,897

4,421

8 April 2011 1)

21.00 2)

n/a

n/a

10,539

5,230

Number of unweighted shares as at 31 December

31,862,400

31,862,400

31,862,400

31,862,400

Market capitalisation as at 31 December (in EUR millions)

1,150

669.1

509.8

669.1

Average daily Xetra volume

  Shares

  EUR million 

Earnings per share (in EUR)

Adjusted earnings per share (in EUR)

Dividends per share (in EUR)

Dividend yield (in %)

Distribution rate (in %)

Price-earnings ratio

1) IPO and first trading day of the NORMA Group share
2) Issuing price
3) NORMA Group share in the MDAX since 18 March 2013
4) NORMA Group share in the SDAX from 8 June 2011 to 17 March 2013

LACP Vision Award Gold
In addition, we received the ‘L ACP Vision Award Gold’ with 98 
out of 100 possible points in the category of ‘Other Industries’ of 
the League of American Communication Professionals (L ACP). 
More than 6,000 entries from over 24 countries were submitted 
during this competition, whereby we prevailed against strong 
international competitors and received the maximum number of 
points in each of the categories of report cover, letter to share-
holders, report narrative and creativity as well as the trans parency 
and accessibility of information. 

Annual Report Competition
In the 2013 ‘Annual Report Competition’ (ARC), NORMA Group’s 
annual report was awarded a ‘Bronze’ certificate in the category 
of ‘Traditional Annual Report: Connection Method’ The  ARC 
Award is given annually and honours outstanding achievements 
with respect to contents and original design. At the same time, 
it sets the benchmark for the highest standards of quality for 
annual reports. 

86,570

54,432

46,393

2.53

1.74

1.95

0.70

1.9

35.9

20.7

1.04

1.78

1.94

0.65

3.1 

33.5 

11.8

1.45

1.19

1.92

0.60

3.8 

33.2

13.4

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

GOOD DESIGN Award 2013
The 2012 annual report of NORMA Group SE prevailed against 
multiple thousand entries from over 48 countries and is among 
the 700 product and graphic designs from over 38 countries 
chosen by the jury. The ‘GOOD DESIGN Award’ is presented 
every year by the Chicago Athenaeum Museum of Architecture 
and Design and European Centre for Architecture Art Design and 
Urban Studies for outstanding design excellence.

European Small and Mid-Cap Awards 2013
We also took second place in the ‘European Small and Mid-Cap 
Awards 2013’ in the category of ‘most innovative newcomer.’ The 
award is a common initiative of the European Commission, the 
Federation of European Securities Exchanges (FESE) and the 
European Association of Issuers, European Issuers. The goal is 
to increase the visibility of small and medium-sized enterprises 
on the capital market.

To Our ShareholdersNORMA Group on the Capital Market 
 
 
 
IN NOVATIO N

Technology in transition – Effective January 2014, the EURO­6 
standard now applies for all new heavy commercial vehicles. Start­
ing in September 2014, the exhaust emission regulation will also be 
mandatory for newly registered diesel and petrol cars. Increasing 
government regulation places high demands on vehicle manufacturers 
and the complexity of their engines – yet another growth driver for 
NORMA Group and its engineered joining technology.

ADRESSABLE CONTENT – EMISSION STANDARDS

Source: NORMA Group

EURO-6

EURO-5

EURO-4

~ 15%

Content per vehicle for emission control  
increases with each new emission standard

BREE ZE ® Constant Torque

“ We have been developing innovative, high­ 
performance products for our customers 
for over 60 years. Thanks to our long years 
of experience and application know­how, 
we are the innovation leader in the area of 
joining technology and continue to set  
new standards for applications across all 
industries.”

Michael Potts  Vice President Sales & Application Engineering NORMA Americas, USA

32

NORMA Group SE  
Supervisory Board Report

The Supervisory Board of NORMA Group SE has monitored and 
advised on the activities of the Management Board in financial 
year 2013 in accordance with the rules of the German Stock 
Corporation Act, the German Corporate Governance Code and 
NORMA Group SE’s (and previous to that NORMA Group AG’s) 
Articles of Association. Until the entry of the transformation in the 
commercial register on 4 July 2013, NORMA Group SE traded 
as NORMA Group AG with a Supervisory Board comprised of 
the same members.

The Management Board provides the Supervisory Board with 
regular written reports on a monthly basis. These reports cover 
the state of the economy, the business development of NORMA 
Group SE and the Group as well as the forecast for the current 
financial year, and give a detailed account of incoming orders, 
the order book and the development of both sales and earnings 
compared to the previous year and current targets.

In financial year 2013, NORMA Group AG’s Supervisory Board 
convened for two regular meetings and NORMA Group SE’s 
Board for another two ordinary meetings. Additional Superviso-
ry Board meetings were also conducted as needed via telecon-
ference on short notice.

The Management Board provided extensive information about 
the current course of business at the Supervisory Board’s regu-
lar meetings. In particular, all key figures for the Group and the 
SE were discussed at these meetings and compared to the pre-
vious year’s figures and current targets. At every meeting, the 
Management Board provided the Supervisory Board with infor-
mation concerning the order situation as well as their assessment 
of the economic outlook, market developments and NORMA 
Group’s competitors. At each regular meeting of the Super visory 
Board, the Management Board also presents a risk report in 
which the probability of occurrence and potential effects of all 
relevant risks are assessed. This regular risk reporting provides 
the Supervisory Board with a clear picture of which possible risks 
could have a negative impact on the Company’s cash flows and 
financial performance. The Supervisory Board worked together 
with the Management Board to develop measures to avoid the 
risks that were considered highly relevant and likely to occur. In 
addition, the Supervisory Board and Management Board dis-

cussed  NORMA  Group’s  long-term  strategic  orientation  and 
current M&A projects. In addition to the regularly recurring topics, 
the Supervisory Board also dealt with the following issues in 
finan cial year 2013:

TELEPHONIC SUPERVISORY BOARD MEETING OF   

NORMA GROUP AG HELD ON 8 FEBRUARY 2013

The members of the Supervisory Board unanimously decided to 
recommend Erika Schulte as a candidate for election to NORMA 
Group AG’s Supervisory Board. Lars Berg was elected as Vice 
Chairman of the Supervisory Board and as a member of the 
General and Nomination Committees.

SUPERVISORY BOARD MEETING HELD ON   

26 MARCH 2013 IN MAINTAL

The 2012 annual financial statements and management report 
of NORMA Group AG as well as the corresponding consolidated 
financial statements and group management report presented 
by the Management Board were discussed in detail by the Super-
visory Board with the auditors in attendance from the engaged 
auditing  firm,  PricewaterhouseCoopers  AG.  This  discussion 
focused, among other things, on the acquisitions made that year, 
corporate restructuring in the APAC region and the internal con-
trol system. The members of the Audit Committee reported on 
their in-depth discussion with the auditors on 25 March 2013 
regarding various impairment tests and inventory management.
The consolidated financial statements of NORMA Group AG were 
prepared in accordance with section 315a of the German Com-
mercial Code (Handelsgesetzbuch, HGB) on the basis of Inter-
national Financial Reporting Standards (IFRS). The auditor issued 
an unqualified opinion for the 2012 annual financial statements 
and management report of NORMA Group AG as well as for the 
consolidated financial statements and group management report. 
The  documents  pertaining  to  the  financial  statements,  the 
Manage ment Board’s proposal for the appropriation of net profit 
and both auditors’ reports were submitted to the Supervisory 
Board. The Supervisory Board accepted the auditor’s findings 
and had no objections.

NORMA Group SE Annual Report 2013Supervisory Board Report

33

Dr. Stefan Wolf
Chairman of the Supervisory Board

The Supervisory Board then approved and adopted the annual 
financial statements of NORMA Group AG as well as the 2012 
consolidated financial statements along with the associated man-
agement  reports.  The  Supervisory  Board  also  approved  the 
Management Board’s recommendation on the utilisation of un-
appropriated net profits.

The Supervisory Board dealt with NORMA Group’s compliance 
programme, for which current drafts of the code of conduct, the 
anti-corruption policy and anti-corruption compliance procedures 
and the conflict of interest review policy were presented, among 
other things. All members of the Supervisory Board approved 
the current compliance programme subsequent to the meeting.

The presentation of the current risk management report on the 
part of the Management Board involved in particular the dis-
cussion of a legal dispute in the USA. The Management Board 
presented various acquisition targets as part of its long-term 
strategic orientation project. The Supervisory Board discussed 
various acquisition cases and approved the acquisition of the 
distribution business of the Polish entity Variant S.A. as well as 
the acquisition of capital goods in Brazil.

The Supervisory Board discussed the possibility and general 
terms of a promissory note loan to improve NORMA Group’s 
finan cing structure and unanimously approved the issue of a 
promissory note loan with 5, 7 and 10 year tranches.

The Supervisory Board’s examination of the efficiency of its 
activi ties specified in the German Corporate Governance Code 
was carried out in the Supervisory Board meeting held on 26 
March 2013.

SUPERVISORY BOARD MEETING HELD ON 22 MAY 2013 

IN FR ANKFURT/MAIN

The detailed discussion of current business developments in-
cluded in particular the various developments in the various re-
gional segments. The Supervisory Board approved a capital 
increase on the part of the subsidiary in Serbia, which currently 
represents new production facilities under construction.

The Management Board presented the possible acquisition of 
the Australian trading company Guyco under the agenda item 
‘Strategic Projects and Acquisitions.’ The Supervisory Board 
discussed the determination of the purchase price and potential 
integration steps. Directly after the meeting, all members of the 
Supervisory Board approved the acquisition. 

The Management Board and Supervisory Board discussed the 
schedule and general environment for the construction of a pro-
duction plant in Brazil.

Potential  deviations  in  quality  on  the  part  of  subcontractors, 
among other things, were discussed under the topic of risk man-
agement.

SUPERVISORY BOARD MEETING OF NORMA GROUP SE 

HELD ON 20 SEPTEMBER 2013 IN MAINTAL

In the first Supervisory Board meeting after the transformation of 
NORMA Group AG into an SE (Societas Europaea), the Manage-
ment  Board  reported  in  detail  on  the  Group’s  business  per-
formance in the first eight months of 2013. The subsequent dis-
cussion focused, among other things, on an initiative to improve 
machine security introduced following a recent workplace acci-
dent, an initiative to further improve customer satisfaction, current 
customer complaints and the ensuing customer claims. The 
preliminary results of ongoing tax audits in overseas were pre-
sented and discussed. The influence of a successfully placed 
promissory note was presented during the financial reporting.

The Supervisory Board meeting began immediately following 
the second annual shareholders’ meeting of NORMA Group AG 
with a review of the successfully concluded annual shareholders’ 
meeting.

The Supervisory Board was informed of the commencement of 
an occasion-independent audit by the German Financial Report-
ing Enforcement Panel (Prüfstelle für Rechnungslegung, DPR) of 
the annual and quarterly financial statements of NORMA Group 
AG / SE.

To Our Shareholders34

The Management Board reported on the business trend in the 
APAC region. The Management Board and Supervisory Board 
discussed the selection criteria for potential acquisition targets 
and various acquisition approaches in Taiwan and the USA. The 
Supervisory Board approved the due diligence of various acqui-
sition targets following an in-depth discussion. 

The 2014 budget and the medium-term plan for 2015–2018 were 
approved unanimously by the Supervisory Board.

The Management Board and Supervisory Board discussed the 
current risk reporting, focussing on issues related to ensuring the 
capacity for innovation.

The Supervisory Board approved the formation of a lease for the 
expansion of the Distribution Center North America (Michigan, 
USA) as well as the exercise of a purchase option on the land 
and building for the plant and administrative offices in Auburn 
Hills (Michigan, USA). 

The Management Board informed the Supervisory Board on the 
current status of ongoing M&A projects. 

The Supervisory Board approved the formation of a lease for the 
Russian plant in Togliatti. 

The Management Board presented the next steps for further 
simplifying  the  Group’s  corporate  structure  by  reducing  the 
number of intermediate holding companies and introduction of 
clear regional structures. The Supervisory Board agreed to this 
reorganisation.

The Supervisory Board of NORMA Group SE unanimously con-
firmed the composition of the SE’s Supervisory Board as pre-
viously at NORMA Group AG: 

  Chairman of the Supervisory Board: Dr. Stefan Wolf
  Vice Chairman of the Supervisory Board: Lars Berg
  General and Nomination Committee: Dr. Stefan Wolf  
(Chairman), Lars Berg, Dr. Christoph Schug
  Audit Committee: Dr. Christoph Schug (Chairman),  
Lars Berg, Knut Michelberger

The Supervisory Board unanimously approved the revision of the 
by-laws of NORMA Group SE’s Supervisory Board as well as the 
by-laws of its Management Board in their final versions. These 
were necessary due to the transformation of the Company from 
a stock corporation into an SE.

SUPERVISORY BOARD MEETING OF NORMA GROUP SE 

HELD ON 27 NOVEMBER 2013 IN MAINTAL

The Management Board provided the Supervisory Board with 
the 2014 budget as well as the 2015–2018 medium-term plan. 
The expected market trend, NORMA Group’s business develop-
ment and key cost items were discussed in detail. This also in-
cluded the influence of the expansion of production as a result 
of the construction of new plants currently underway in China 
and Brazil as well as the expansion of the new plant in Serbia. In 
addition  to  cost  planning,  the  balance  sheet  planning  and 
develop ment of cash flows was discussed in detail. Due to the 
changes in the external value of the euro, in particular against the 
US dollar, the exchange rates used in the budget process were 
adjusted to reflect the expected trend. 

The Supervisory Board acknowledged the goal of partially re-
paying the existing financing from funds received from the newly 
issued promissory note loan.

Erika Schulte, Dr. Stefan Wolf, Lars Berg, Dr. Günter Hauptmann, 
Knut Michelberger and Dr. Christoph Schug participated in all 
Supervisory Board meetings. 

The General and Nomination Committee convened once in 2013. 
The Supervisory Board approved the preparation of contract 
documents to dispatch a member of the Management Board as 
the President of the APAC region in 2014.

There were no conflicts of interest between the members of the 
Supervisory Board and the Company in the 2013 financial year.

In addition to the regular monthly reporting and the Supervisory 
Board meetings, the Chairman of the Supervisory Board re-
mained in constant contact with the Chairman of the Manage-
ment Board by telephone and e-mail in the 2013 financial year. 
This communication dealt with assessments of the Company’s 
economic situation, important transactions and events and the 
progress of ongoing projects. The Chairman of the Supervisory 
Board informed the other members of the Supervisory Board of 
the important and relevant issues discussed by the Chairman of 
the Supervisory Board and the Chairman of the Management 
Board by e-mail and by phone.

The Management Board promptly alerted the Supervisory Board 
of all transactions requiring its approval in the 2013 financial year. 
The Supervisory Board made all of its decisions on the basis of 
detailed and well-founded documents.

As the Chairman of the Audit Committee, Dr. Schug regularly 
reported on the committee’s meetings in several Supervisory 
Board meetings.

The Audit Committee of NORMA Group convened four times in 
the financial year just ended. In addition, it held three detailed 
telephone conferences with the auditors concerning the annual 

NORMA Group SE Annual Report 2013Supervisory Board Report

35

The Supervisory Board approved the annual financial statements 
of NORMA Group SE and the 2013 consolidated financial state-
ments together with their respective management reports at its 
meeting on 26 March 2014. NORMA Group AG’s annual financial 
statements are thereby adopted in accordance with section 172 
of the German Stock Corporation Act (Aktiengesetz, AktG). The 
Supervisory Board approved the Management Board’s recom-
mendation on the utilisation of unappropriated net profits at the 
same meeting.

The Supervisory Board dealt with the declaration of conformity 
with the Corporate Governance Code and issued the version 
on 4 March 2013. The Supervisory Board had approved the 
current version on 20 February 2014. NORMA Group SE’s dec-
laration of conformity is available on the Company’s website at 
@ www.normagroup.de.

The Supervisory Board would like to thank the Management 
Board and all employees of NORMA Group SE as well as the 
Group companies all around the world for their successful efforts 
in the 2013 financial year. These results would not have been 
possible without the commitment of all employees. The Super-
visory Board considers the successful year 2013 a source of 
motivation for all of the Group’s employees to remain committed 
to the course in 2014 and contribute to NORMA Group’s con-
tinued profitable growth. 

Dettingen / Erms, 26 March 2014

Dr. Stefan Wolf
Chairman of the Supervisory Board

audit and how it was to be prepared. Knut Michelberger and Dr. 
Christoph Schug as the Chairman participated in all meetings of 
the Audit Committee. Lars Berg was prevented from participating 
in an ordinary meeting on the subject of Supervisory Board re-
porting. CFO Dr. Othmar Belker from the Management Board 
at tended the meetings, as did officers of the second management 
level to advise on technical issues in their areas of responsibility. 
The auditors Dr. Ulrich Störk and Benjamin Hessel from Price-
waterhouseCoopers AG participated in the Supervisory Board 
meeting to approve the balance sheet as well as in four Audit 
Committee meetings and / or teleconferences. The Audit Com-
mittee accompanied the audit of the annual financial statements 
and discussed core controls and areas of audit emphasis as well 
as the preliminary and final results of the audit with the auditors. 
In addition to an in-depth discussion on the execution and results 
of the audit of the SE / stock corporation and consolidated finan-
cial statements as well as individual accounting issues, the Audit 
Committee regularly dealt with the risk reporting (including special 
individual risks from the area of taxes, litigation, the profitability 
of subsidiaries and quality issues), the compliance system and 
individual compliance topics, internal auditing, the audit conduct-
ed by DPR, the Treasury and financing with a focus on the issue 
of a promissory note loan, the integration of newly acquired com-
panies and the efficiency of Supervisory Board reporting as well 
as the detailed analysis of the planning process and budgeting.

In addition to the Audit Committee meetings, the Chairman of 
the Audit Committee was in regular personal and telephone con-
tact with the CFO and held a separate meeting with the auditors 
and the CFO to discuss possible areas of emphasis for the audit 
of the 2013 annual financial statements.

The 2013 annual financial statements for NORMA Group SE pre-
sented by the Management Board were audited by the auditing 
firm PricewaterhouseCoopers AG along with the management 
report and the corresponding consolidated financial statements 
and group management report. The auditors were engaged on 
14 August 2013.

The consolidated financial statements of NORMA Group SE were 
prepared in accordance with section 315a of the German Com-
mercial Code (Handelsgesetzbuch, HGB) on the basis of Inter-
national Financial Reporting Standards (IFRS). The auditor issued 
an unqualified opinion for the 2013 annual financial statements 
and management report of NORMA Group SE as well as for the 
consolidated financial statements and group management report. 
The documents pertaining to the financial statements, the Man-
agement Board’s proposal for the appropriation of net profit and 
both auditors’ reports were submitted to the Supervisory Board. 
The Audit Committee and the Supervisory Board in its entirety 
thoroughly examined the reports and discussed and scrutinised 
them in detail together with the auditor. The Supervisory Board 
accepted the auditor’s findings and had no objections.

To Our ShareholdersB R A NDS

Everything is in flow – New industries will open up even more growth 
opportunities for NORMA Group. The acquisition of the Davydick 
distribution business last year marked an important step toward ex­
panding our business activities in Australia and entering the promising 
future water market. 

GLOBAL DEMAND FOR WATER 2000 –2050 IN KM³

Sources: OECD, NORMA Group

2,049

2,384

790

1,195

44

1,386

2000

568

236
27

348

2050

+ 53 %

Irrigation

Private households

Livestock breeding

Industry

Power generation

NORMAFLE X ® CVS

“ We offer our customers state­of­ 
the­art technology for use in a wide  
variety of industrial applications. 
Whether it’s pharmaceuticals, the  
biotech industry, the water industry,  
aviation, or agriculture, our brands 
stand for superior quality and the  
high performance of our products.”

Jean-Luc Kirmann  Director of Application Engineering NORMA EME A, France

40

Corporate Governance Report  
including Declaration of Conformity

Corporate governance ensures the long-term development of 
NORMA Group and the permanent growth of our Group. We are 
aware of our economic and social responsibility to our share-
holders, employees, business partners and our social environ-
ment. Therefore, our corporate management is based on sus-
tainability and transparency. 

 Corporate responsibility, p 88. 

The following is the Management Board’s declaration of confor-
mity in accordance with Section 289a of the German Commercial 
Code (Handelsgesetzbuch, HGB) and section 3.10 of the German 
Corporate Governance Code. The declaration is part of the group 
management report.

1.   DECL AR ATION OF CONFORMIT Y WITH THE   

GERMAN CORPOR ATE GOVERNANCE CODE   

OF THE MANAGEMENT AND SUPERVISORY BOARD 

OF NORMA GROUP SE

The  Supervisory  Board  and  Management  Board  thoroughly 
exam ined which of the German Corporate Governance Code’s 
recommendations and suggestions NORMA Group SE should 
follow and explains deviations from the recommendations and 
the reasons for deviating from the Code. The current declaration 
dated 20 February 2014 as well as the first declaration dated 
4 August 2011 and the other declarations dated 9 March 2012 
and March 4 2013 are published on NORMA Group’s website 
@ www.normagroup.com.

The declaration dated 20 February 2014 is presented below: 

With the following exceptions, NORMA Group SE complies with 
the recommendations of the German Corporate Governance 
Code in the financial year 2014 as amended on May 13, 2013, 
published by the Federal Ministry of Justice in the official section 
of the Federal Gazette (“Bundesanzeiger”) and will continue to 
comply with the recommendations:

i.   With respect to the compensation of the members of the 
Management Board, the Supervisory Board does not take 
into account the compensation of the upper management 
or the workforce as a whole (Section 4.2.2 German Cor-
porate Governance Code).

 When  determining  the  compensation  of  the  Management 
Board, the Supervisory Board, advised by an external expert, 
also took into account the compensation structure of the Com-
pany as well as the entire NORMA Group. Due to the NORMA 
Group’s dynamic development, the Supervisory Board has so 
far not explicitly defined the upper management or the relevant 
workforce and, therefore, does not take these groups or their 
development over time into account.

ii.  The remuneration of the Management Board is not 

capped, either in total or in terms of its variable com-
pensation elements (Section 4.2.3 German Corporate 
Governance Code)
 The maximum gross option profit from the matching stock 
programme for the management board is limited in total to a 
percentage of the average annual EBITA during the vesting 
period; therefore a relative maximum limit that is dependent 
on the Company’s success is applied rather than a maximum 
monetary amount.

iii.  Concrete objectives regarding the composition of the 
Super visory Board are not set and, therefore, are not  
published in the corporate governance report. There is  
no age limit. (Section 5.4.1 German Corporate Gover-
nance Code)
 All members of the Supervisory Board will continue to comply 
with all pertinent legislation related to Supervisory Board nomi-
nations for new Supervisory Board and take the professional 
and personal qualifications of candidates into account, regard-
less of their gender. Thereby they will take the number of inde-
pendent members of the Supervisory Board, potential conflicts 
of interest, the international business of the Company and the 
diversity of the Supervisory Board into consideration. Because 
of this, the Company sees no need to set concrete objectives 
in this area or to introduce an age limit.

iv.  During the transformation of NORMA Group AG into an SE, 
the members of the Supervisory Board were not chosen  
in a separate election (Section 5.4.2 German Corporate 
Governance Code)
 All members of the first Supervisory Board of NORMA Group 
SE were elected as part of the transformation pursuant to 
Article 40 para. 2 sen 2 SE VO in accordance with the articles 

NORMA Group SE Annual Report 2013 
 
 
 
Corporate Governance Report

41

of association to ensure that the resolution on the election of 
the members of the Supervisory Board could not be chal-
lenged separately. Otherwise, the risk could not be ruled out 
that the Company would have no Supervisory Board or that 
the Board would have an insufficient number of members af-
ter the transformation was entered in the commercial register.

The above declaration applies with regard to the recommendation 
in Section 4.2.5 para. 3 of the German Corporate Governance 
Code as amended on 13 May 2013 provided that this new re-
commen dation will be relevant for the first time for compensation 
reports of financial years starting after 31 December 2013.

things, the local Compliance Officers organise on-site compliance 
training measures for the employees. They are also responsible 
for ensuring that potential violations of compliance rules are re-
ported, investigated, sanctioned, rectified and prevented in the 
future. 

We encourage our employees to report violations of regulations 
and internal guidelines – skipping the chain of command if neces-
sary – and to recommend measures for improvement. Therefore, 
we have set up a whistleblower hotline through which employees 
can report compliance violations anonymously, if desired.

2.   RELEVANT INFORMATION ABOUT   

MANAGEMENT BOARD AND SUPERVISORY BOARD

3.   RESPONSIBILITIES AND COOPER ATION OF   

CORPOR ATE GOVERNANCE PR ACTICES

Responsibility, honesty and mutual respect among management 
and our employees define our corporate culture. We expect our 
managers and employees to not only comply with mandatory 
laws and regulations, but also ethical rules. Our compliance docu-
ments are our most important resources for demonstrating to 
our employees their ethical and legal obligations. The central 
compliance documents, the Code of Conduct and the two funda-
mental guidelines “Conflicts of Interest” and “Anti-corruption” are 
binding for all employees of NORMA Group. They are adjusted 
to reflect changes in legal requirements and current topics as 
necessary and regularly updated. We train our staff in in-person 
meetings or online trainings on compliance-related issues. In 
addition, we analyse our compliance risks as part of internal 
compliance risk assessments.

The Supervisory Board monitors the Management Board’s ad-
herence to compliance rules. The Compliance Officer of NORMA 
Group SE performs this function for NORMA Group SE’s em-
ployees. In the other Group companies, the Chief Compliance 
Officer of NORMA Group Holding GmbH is responsible for the 
observance and administration of the above-mentioned Code 
for all employees of NORMA Group Holding GmbH and its asso-
ciated companies. Each Group company with business oper-
ations has its own Compliance Officer and the three regional 
Compliance Officers for the regions EME A, Americas and Asia- 
Pacific report to the Chief Compliance Officer. Among other 

NORMA Group SE has a dual management system in which the 
management, i. e. the Management Board, is monitored by a 
separate Supervisory Board. The Management Board manages 
the Company under its own responsibility and determines the 
strategy, while the Supervisory Board appoints, advises and 
monitors the Management Board. This model corresponds to 
the organisation of a traditional German stock corporation. In this 
regard, no changes were made with the transformation of NORMA 
Group AG into an SE, which means that responsibilities and func-
tioning of the Supervisory Board and Management Board are 
continued unchanged after the transformation.

The Management Board provides the Supervisory Board with 
regular updates about business policies and the position of the 
Company – in particular the development of sales and trans-
actions that could have a significant impact on profitability or li-
quidity. The Management Board reports on a monthly basis the 
key figures of the Group and the current course of business to 
the Supervisory Board, in particular with regard to the published 
statements on the expected development of the Company.

The Chairman of the Supervisory Board and the Chairman of the 
Management  Board  coordinate  the  collaboration  of  the  two 
boards. They also stay in regular contact between Supervisory 
Board  meetings  and  discuss  current  corporate  governance 
issues. All members of the Management Board participate in 
Supervisory Board meetings unless they are closed to the Man-

To Our Shareholders42

agement Board. The members of the Management Board report 
in these meetings on the current business development and 
provide  an  outlook  on  the  expected  further  development  of 
NORMA Group on the basis of written documents provided in 
advance  to  the  Supervisory  Board  members.  In  addition  to 
monthly and quarterly figures, risk analysis and measures to mini-
mise identified risks are discussed at all Supervisory Board meet-
ings and each committee chairman reports on the preceding 
meetings. In addition, the Management Board and Supervisory 
Board discussed ongoing M&A projects and NORMA Group’s 
long-term acquisition strategy throughout 2012. The Management 
Board submits monthly reports to the Supervisory Board on the 
most important key figures of the Group and its current business 
development, in particular with respect to the published state-
ments on the expected development of the Company.

In accordance with the by-laws of the Management Board and 
NORMA Group SE’s Articles of Association, the Supervisory 
Board must approve certain important transactions. This applies 
not only for measures at NORMA Group SE, but also for mea-
sures at its subsidiaries. In order to ensure that the Management 
Board is promptly informed of corresponding matters involving 
subsidiaries so that it can request the approval of the Super visory 
Board, a hierarchical system of approval requirements organised 
by functional areas, levels of responsibility and countries applies 
worldwide at NORMA Group.

ALLOCATION OF RESPONSIBILITIES WITHIN   
THE MANAGEMENT BOARD

Werner Deggim

Dr. Othmar Belker

Bernd Kleinhens

John Stephenson

   Chairman
   Compliance
   Personnel
   Legal & M&A
   Group development
  Media relations
   Internal audit
   Corporate responsibility / sustainability

  Chief Financial Officer 
  Finance  
  Controlling 
  Investor Relations 
  Treasury 
  IT 
  Risk management 
  Insurances

   Business development
   Sales
   Product development
   Marketing

   COO
   Production
   Purchasing
   Supply chain management
   Global Excellence Programme
   Quality management

4.  MANAGEMENT BOARD AND REGIONAL MANAGEMENT

The Management Board of NORMA Group AG has four members. 
When NORMA Group AG was transformed into an SE, all Board 
members were reappointed and continued their previous func-
tions unchanged. Werner Deggim is Chairman of the Manage-
ment Board (Chief Executive Officer), Dr. Othmar Belker is Chief 
Financial Officer, Bernd Kleinhens is Managing Director Business 
Development and John Stephenson is Chief Operating Officer. 

 Principles of the Group, p 52. 

The allocation of responsibilities and internal order of the Man-
agement Board are based on relevant legislation, NORMA Group 
SE’s Articles of Association and the Management Board by-laws 
enacted by the Supervisory Board as well as the internal guide-

lines, including compliance documents. As a general rule, Man-
agement Board resolutions are passed by simple majority. The 
Chairman has the deciding vote if the vote is tied. However, the 
members of the Management Board are obliged to make an 
effort to reach unanimous decisions. If a member of the Man-
agement Board cannot participate in a vote, his vote will be ob-
tained at a later date.

The entire Management Board is responsible in matters of par-
ticular importance. In accordance with the Management Board 
by-laws, these include producing the Management Board reports 
for the purpose of informing the Supervisory Board and the quar-
terly and half-yearly reports, fundamental organisational mea-
sures, including the acquisition or disposal of significant parts of 
companies and strategic and business planning issues, measures 

NORMA Group SE Annual Report 2013Corporate Governance Report

43

related to the implementation and supervision of a monitoring 
system pursuant to section 91(2) of the German Stock Corpora-
tion Act (Aktiengesetz, AktG), issuing the declaration of con-
formity pursuant to section 161(1) AktG, preparing the consoli-
dated  and  annual  financial  statements  and  similar  reports, 
convening the Annual General Meeting and inquiries and recom-
mendations by the Management Board that are to be handled 
and resolved by the Annual General Meeting. In addition, every 
Management Board member may request that a specific issue 
be dealt with by the entire Management Board. Board meetings 
are held regularly on the first Monday of the month, with addi-
tional meetings convened as necessary.

Meeting has appointed all members of the Supervisory Board 
until the Annual General Meeting which resolves on the formal 
approval of the actions of the Supervisory Board members for 
the fourth financial year after the commencement of their term of 
office (financial year 2013 in which the term of office begins is not 
counted in this respect), however no longer than six years. This 
is presumably the Annual General Meeting in 2018.

The Supervisory Board can pass resolutions by simple majority. 
The Chairman has the deciding vote if a vote is tied. In addition 
to the Supervisory Board’s four scheduled meetings, one tele-
conference took place in financial year 2013.

Local presidents in the three regions EMEA, Americas and APAC 
are responsible for carrying out business on a daily basis. The 
entire Management Board of NORMA Group SE meets at least 
once a year with the presidents and their managers at the local 
headquarters – Singapore for the Asia-Pacific region, Auburn 
Hills, Michigan, for the Americas, and Maintal for the EME A re-
gion. In addition, individual members of the Management Board 
meet regularly with the local teams. NORMA Group has a matrix 
structure in which the leading employees have both a disciplinary 
as well as a technical supervisor. Thus, for example, the Vice 
Presidents, who are responsible for sales in the three regions, 
report to the regional Presidents and the Board Member business 
development.

5.  SUPERVISORY BOARD

The Supervisory Board of NORMA Group SE has six members: 
Dr. Stefan Wolf (Chairman of the Supervisory Board), Lars M. 
Berg (Vice Chairman of the Supervisory Board), Dr. Christoph 
Schug,  Günter  Hauptmann,  Knut  J.  Michelberger  and  Erika 
Schulte. Acting on an application filed by the Management Board 
in consultation with its Supervisory Board on 18 February 2013, 
Mrs Schulte was legally appointed as a new member of the Com-
pany’s Supervisory Board until the time of the next Shareholders’ 
Meeting. She succeeds Dr. Ulf von Haacke, who resigned from 
the Supervisory Board in September 2012 and stepped down 
from the Board. Her appointment has been confirmed by the 
2013 Annual General Meeting. In the course of the transformation 
of NORMA Group AG in NORMA Group SE, the 2013 Annual 

The Chairman of the Supervisory Board represents the Super-
visory Board externally. He organises the work of the Super visory 
Board and chairs its meetings. The Supervisory Board formed 
two committees: the Audit Committee and the General and Nomi-
nation Committee.

The  Audit  Committee  deals  in  particular  with  monitoring  the 
accounting process and the effectiveness of the internal control 
and risk management systems as well as the audit of the annual 
financial statements, in particular the independence of the audi-
tor, the additional services rendered by the auditor, engaging the 
auditor, determining areas of audit emphasis and agreeing to the 
auditor’s fees. The Audit Committee accompanies the collabo-
ration between NORMA Group SE and the auditors and ensures 
that opportunities for improvement identified during the audit are 
promptly implemented. It is responsible for preparing the account-
ing documents and adopting the Supervisory Board’s resolution 
on the consolidated and separate financial statements. Moreover, 
it is responsible for compliance and reviews the compliance with 
statutory provisions and the internal guidelines.

The Chairman of the Audit Committee is Dr. Christoph Schug 
and the other members are Lars M. Berg and Knut J. Michelberger. 
The Chairman of the Audit Committee has special knowledge 
and experience in the application of accounting policies and in-
ternal control processes due, in particular, to his many years of 
work as Chief Financial Officer, managing director and consultant. 
He is an independent financial expert within the meaning of sec-
tion 100(5) AktG.

To Our Shareholders44

As a rule, the Audit Committee convenes immediately prior to 
Supervisory Board meetings as well as whenever necessary. It 
convened seven times in financial year 2013. In addition to the 
monitoring of risk reporting and internal control systems, the Audit 
Committee dealt in particular with the examination by the German 
Financial Reporting Enforcement Panel, current tax proceedings, 
the efficiency of Supervisory Board reporting, the promissory note 
and a detailed analysis of planning and budgeting processes.

The responsible employees presented the current status of each 
item on the agenda and provided an outlook on pending issues.

The General and Nomination Committee prepares personnel- 
related decisions and monitors the Management Board’s com-
pliance with its by-laws. This committee has the following specific 
responsibilities: preparing Supervisory Board resolutions regard-
ing the formation, amendment and termination of employment 
contracts with members of the Management Board in accor-
dance with the remuneration system approved by the Super visory 
Board, preparing Supervisory Board resolutions regarding legal 
applications to reduce the remuneration of a Management Board 
member pursuant to section 87(2) AktG, preparing Supervisory 
Board resolutions regarding the structure of the remuneration 
system for the Management Board, acting as representatives of 
the Company to Management Board members who have left the 
Company pursuant to section 112 AktG, approving secondary 
employment and external activities for Management Board mem-
bers pursuant to section 88 AktG, granting loans to the persons 
specified in section 89 AktG (loans to members of the Manage-
ment Board) and section 115 AktG (loans to members of the 
Supervisory Board), approving contracts with members of the 
Supervisory Board pursuant to section 114 AktG and proposing 
suitable candidates to the Annual General Meeting when there 
is a vote on Supervisory Board members. In 2013, the Chairman 
of the General and Nomination Committee was Chairman of the 
Supervisory Board Dr. Stefan Wolf and the other members Dr. 
Christoph Schug and as of 8 February 2013 Lars Berg.

6.  ANNUAL GENER AL MEETING

entitled to vote if they are registered in the shareholders’ register 
of NORMA Group SE and provide NORMA Group SE or another 
location specified in the invitation with written notice, in German 
or English, at least six days before the Annual General Meeting 
that they will be attending. Each share entitles the bearer to one 
vote. The shareholders exercise their voting rights at the Annual 
General Meeting, which takes place at least once every year.

NORMA Group SE publishes the invitation and all documents made 
available at the Annual General Meeting promptly on its website. 
Information regarding the number of attendees and the voting re-
sults are published there following the Annual General Meeting.

7.   SHAREHOLDINGS OF THE MANAGEMENT BOARD 

AND SUPERVISORY BOARD

On 31 December 2013, the Management Board and the Super-
visory Board jointly held 796,431 (2.5 %) of the total 31,862,400 
shares of NORMA Group SE. Members of the Supervisory Board 
held 87,083 (0.3 %) and members of the Management Board 
709,348 (2.2 %). No member of the Management Board held 
more than 1 % of the shares in NORMA Group SE.

The members of the Supervisory Board and Management Board 
acquired most of these shares prior to the initial public offering, 
because they held interest in the former NORMA Group GmbH, 
which was transformed into NORMA Group AG prior to the initial 
public offering in 2011. Therefore, these acquisitions were never 
published as directors’ dealings.

8.   DIRECTORS’ DEALINGS

According to section 15a of the German Securities Trading Act 
(Wertpapierhandelsgesetz, WpHG), members of the Manage-
ment Board and the Supervisory Board and related parties are 
obliged  to  disclose  directors’  dealings  in  NORMA  Group  SE 
shares if the value of these transactions reaches EUR 5,000 with-
in a calendar year.

The shareholders of a Societas Europaea decide on the com-
pany’s important and fundamental matters. Shareholders are 

The following transaction was reported in connection with Direc-
tors’ Dealings in 2013:

NORMA Group SE Annual Report 2013Corporate Governance Report

45

Buyer / seller

Dr. Othmar Belker

Katrin Belker

Dr. Othmar Belker

Katrin Belker

Dr. Othmar Belker

Katrin Belker

Type of  
transaction

Date of  
transaction

Price per share  
in EUR

Number of 
shares

Total value  
in EUR

Sale

Sale

Sale

Sale

Sale

Sale

14 / 05 / 2013

14 / 05 / 2013

13 / 05 / 2013

13 / 05 / 2013

10 / 05 / 2013

10 / 05 / 2013

27.9490

27.9490

27.4564

27.4564

28.2305

28.2305

15,000

15,000

17,500

17,500

19,000

19,000

419,235.00

419,235.00

480,487.00

480,487.00

536,379.50

536,379.50

9.   STOCK OPTION PL ANS AND EQUIT Y-BASED   

INCENTIVE PROGR AMMES

In fiscal year 2013, a Long Term Incentive Programme (LTIP) was 
launched for the second management level, which involved the 
employees participating in NORMA Group’s success over the 
medium term. 

 Remuneration report, p 107. 

Supervisory Board 
member

Dr. Stefan Wolf

Lars M. Berg 

10.   SEATS ON THE MANAGEMENT BOARDS AND   

SUPERVISORY BOARD COMMIT TEES OF OTHER 

LISTED COMPANIES

In financial year 2013, the members of NORMA Group’s Super-
visory Board sat on the supervisory boards or comparable super-
visory committees of other companies:

Günter Hauptmann

Seats on other Supervisory Boards

  Member of the Supervisory Board of  
Fielmann AG, Hamburg, Germany
  Member of the Board of Directors of  
Micronas Semiconductor Holding AG,  
Zurich, Switzerland

  Chairman of the Supervisory Board of  
Net Insight AB, Stockholm, Sweden
  Chairman of the Supervisory Board of KPN 
OnePhone Holding B.V., Düsseldorf, Germany
  Member of the Supervisory Board of  
Ratos AB, Stockholm, Sweden
  Member of the Supervisory Board of  
Tele2 AB, Stockholm, Sweden

  Member of the Supervisory Board of  
Geka GmbH, Bechhofen, Germany
  Chairman of the Advisory Board of  
GIF GmbH, Alsdorf, Germany

Knut J. Michelberger

No seats on other supervisory boards

Dr. Christoph Schug

  Member of the Supervisory Board of  
Tom Tailor Holding AG, Hamburg, Germany
  Member of the Supervisory Board of  
Baden-Baden Cosmetics AG,  
Baden-Baden, Germany
  Member of the Board of Directors of  
AMEOS Gruppe AG, Zürich, Switzerland

Erika Schulte

No seats on other supervisory boards

To Our Shareholders 
 
 
 
 
 
 
 
 
 
PR ESE NCE

The key to success – We address attractive, high­growth regions 
all over the world and plan to continue erasing the last white spots on 
the map in the future. Our expertise in the area of joining technology 
and innovative solutions are in great demand in many other regions. 
By expanding into new end markets we secure ourselves stable, 
long­term growth.

WORLD POPUL ATION GROW TH

Sources: United Nations, NORMA Group

2050

9.0 billion

2035

8.6 billion

2011

7.0 billion

~ 30%

NORMA Compression Fittings

“ We are already present with our broad 
product portfolio and global sales  
network in more than 100 countries. 
Through the acquisitions we made  
in 2013, we are able to approach new 
regional markets, expand our product 
offerings and strengthen our market 
position, particularly in the Asia­Pacific 
region.”

Malliga Muniandy  Export Manager Chien Jin Plastic, Malaysia

50

Consolidated Management Report

52  Principles of the Group
52  Business Model
58  Corporate Goals and Strategies
59  Control System and Control Parameters
61  Research and Development

 General Economic and Industry-Specific Conditions

64  Economic Report
64 
66  Significant Events for Business Development
66 
68 

 Actual Business Development compared to forecast 
 General Statement by the Management Board on the 
Course of Business and Economic Situation

69  Earnings, Assets and Financial Position
76  Segment Reporting
78  Organisational and Process Advantages
80  Purchasing and Supplier Management
82  Marketing
84  Employees
88  Corporate Responsibility (CR)
89  Occupational Health and Safety
90  Environmental Protection and Ecological Management

NORMA Group SE Annual Report 201391  Supplementary Report

 General Economic Conditions

92  Forecast Report
92 
93  The Future Development of NORMA Group
97 

 General Statement by the Management Board  
on Anticipated Development

51

T
R
O
P
E
R

T
N
E
M
E
G
A
N
A
M
D
E
T
A
D

I

L
O
S
N
O
C

97  Risk and Opportunity Report
97  Opportunity and Risk Management System
98 

 Internal Control and Risk Management System  
and their Relation to the Group Accounting Process

100  Opportunity and Risk Portfolio of NORMA Group
105   Assessment of the Overall Profile of Opportunities and 

Risks by the Management Board

107   Remuneration Report for the Management  

and Supervisory Boards

109  Other Legally Required Disclosures
109   Additional Information Required under the German  

Takeover Directive Implementation Act 
111   Report on Transactions with Related Parties

Consolidated Management Report 
 
52

Consolidated Management Report

  Growth of 5.1% leads to record sales of EUR 635.5 million

  Once again high and sustainable margin of 17.7 %

  High operating net cash flow of EUR 104 million and decreasing net debt 

  Further expansion through acquisitions 

Principles of the Group

BUSINESS MODEL

NORMA Group is an international market and technology leader 
in attractive niche markets for advanced engineered joining tech-
nology. We manufacture and market more than 30,000 high-qual-
ity and often mission-critical joining products and solutions to 
over 10,000 customers all over the world in the three product 
categories clamps (CL AMP), joining elements (CONNECT) and
connections/fluid systems (FLUID).

High customer satisfaction forms the foundation of our continued 
business success. We offer our customers many years of exper-
tise, customer-specific system solutions and global availability of 
products with reliable quality and delivery. Global megatrends 
such as the reduction of emissions, leakages, weight and size, 
but also increased modularisation of manufacturing processes, 
continue to present challenges to OEM companies when it comes 
to developing new products. Here, we proactively support our 
customers by offering innovative customised joining products 
and solutions as well as our own broad range of established 
brand products. Our products account for only a small share of 
the costs and prices of the end product, yet are often mission 
critical to how they function with respect to quality, performance 
and operational reliability.

Compared with financial year 2012, there have been no significant 
changes in NORMA Group’s business activities and Group struc-
ture in 2013.

Important products, services, sales markets  
and business processes
Our clamp products and solutions are manufactured from un-
alloyed steels or stainless steel and are generally used to join or 
seal elastomer hoses. 

The connection products include connectors made of unalloyed 
steels or stainless steel that are partly equipped with elastomer 
or metal seals and are used as the joining and sealing elements 
of metal and thermoplastic pipes. 

Our fluid products are either single or multiple layer thermo plastic 
plug-in connectors for liquid systems that reduce installation 
times, ensure reliable flow of liquids or gases and occasionally 
replace conventional products like elastomer hoses. 

Our intellectual property portfolio of 867 patents and utility models 
in 161 patent families underscores our high power of innovation 
and secures us a leading technological position in the global 
marketplace. 

We offer joining products and product solutions for many different 
areas of application. These include equipment and com ponents 
for farming, motors, commercial vehicles, and passenger cars 
for the aviation industry, construction machines, and household 
appliances. Our products can also be found in irrigation systems, 
drinking  water  supply  systems  and  industrial  water  disposal 
systems,  but  also  in  the  pharmaceutical  and  bio tech nology 
indus tries.

NORMA Group SE Annual Report 201353

SALES BY END MARKETS IN 2013 

in % 

2012 in brackets

30 (32) 
Industrial 
suppliers

30 (29) 
Distributors

10 (10) 
Commercial  
vehicle OEMs

30 (29)  
Passenger vehicle OEMs

With our 21 production sites and additional sales and distribution 
centres in Europe, North, Central and South America and the 
Asia-Pacific region, we maintain a global presence in 100 coun-
tries. 
 Worldmap. By consistently expanding our local engineer-
ing and production sites, among other places in Russia, Serbia, 
Mexico, Brazil, China, India, and Thailand, we improve our cost 
position and strengthen our working relationships with local cus-
tomers.

We supply our customers successfully via two different sales 
channels:

  Engineered Joining Technology (EJT) and
  Distribution Services (DS).

In the area of DS, we market a broad range of high-quality, more 
standardised brand products for a broad spectrum of applica-
tions via our own sales network as well as sales representatives, 
retailers and importers. Our customers are distributors, special-
ised wholesalers, OEM customers in the aftermarket segment 
and do-it-yourself stores and small application industries. Our 
well-known  brands  ABA ®,  BREE ZE ®,  Connectors®,  FISH ®, 
GEMI ®, NORMA ®, R.G.RAY®, Serflex®, Serratub®, TERRY® and 
Torca® exemplify technological know-how, high-quality and reli-
ability. Distinctions are made between many of these products 
in trade on the basis of national technical standards. We manage 
around 10,000 distributors in more than 100 countries and guar-
antee high-quality service. We generate roughly one-third of our 
sales revenue in the area of DS.

This approach that gives us a much better understanding of the 
various needs of the market enables us to stand out from our 
manufacturing competitors.

Both distribution channels have intersections in the area of pro-
duction and development that enable cost advantages and quali-
ty assurance.

In the area of EJT, we provide industrial OEM customers with 
indi vidually developed, customised products and solutions. Once 
our engineered joining solutions have been installed in a cus-
tomer’s product, they normally remain part of the final design of 
that product. Areas of application include emission controls, 
cooling systems, air intake and induction, assistive systems and 
infrastructure. The distribution channel EJT is characterised by 
development partnerships with our customers that take several 
years before manufacturing of the end product even begins. Our 
customers are taken care of by both the Group’s development 
departments and local developers (resident engineers). Many 
new developments are validated on NORMA Group’s test stands. 
The area of EJT accounts for approximately 70 percent of NORMA 
Group’s sales.

Competitive situation
Due to our heterogeneous structure in the area of Engineered 
Joining Technology, none of our competitors are in a comparable 
position. We combine know-how from the area of metals with 
our product categories clips/clamps (CL AMP) and joining ele-
ments (CONNECT) with our know-how in the area of thermo-
plastic materials through our product category connections/
fluid systems (FLUID). The areas CL AMP and CONNECT include 
mainly small to medium-sized manufacturers who only manufac-
ture certain types of products and applications or oper ate main-
ly on a regional basis. The area of FLUID, on the other hand, 
includes mainly globally active groups that focus on rubber and 
elastomer products, which we do not offer. 
 Research and De-
velopment, p. 61. 

Consolidated Management ReportPrinciples of the Group54

PRODUCT CATEGORY AND END MARKETS

Segment

Main product categories 

Distribution channels used 

End markets 

EMEA

CLAMP,  
CONNECT,  
FLUID

The Americas

Asia-Pacific

CLAMP,  
CONNECT,  
FLUID

CLAMP,  
CONNECT,  
FLUID

EJT,  
DS

EJT,  
DS

EJT,  
DS

Industrial suppliers,  
passenger vehicle OEMs,  
distributors,  
commercial vehicle OEMs

Industrial suppliers,  
passenger vehicle OEMs,  
distributors,  
commercial vehicle OEMs 

Industrial suppliers,  
passenger vehicle OEMs,  
distributors,  
commercial vehicle OEMs

Brands

ABA®,  
Connectors®,  
NORMA®,  
Serflex®,  
Serratub®,  
TERRY®

BREEZE®,  
R.G. RAY®,
TORCA®

FISH®,  
GEMI®,  
NORMA®

INTRODUCTION OF EMISSION STANDARDS 

Sources: Integer Research, DieselNet, ACEA, NORMA Group

EURO 3

EURO 4

EURO 5

EURO 6

EPA ’00

EPA ’04

EPA ’07

EPA ’10

EPA ’15

JPN ’98

JPN ’02

JPN ’05

JPN ’09

JPN ’14

JPN ’19

EURO 1

EURO 2

EURO 3

EURO 4

EURO 5

EURO 6

Europe 

NAFTA 

Japan 

Brazil 

EURO 1

Russia 

EURO 2

EURO 3

EURO 4

EURO 5

EURO 1

EURO 2

EURO 3

EURO 4

EURO 4+

India 

China

EURO 1

EURO 2

EURO 3

EURO 4

EURO 5 (big cities)

EURO 6 (big cities)

2000

2002

2004

2006

2008

2010

2012

2014

2016

2018

2019

NORMA Group SE Annual Report 2013 
 
55

We consider ourselves to be a supplier of solutions to problems 
that provide benefits to customers and therefore stand out from 
many of our smaller competitors who focus on selling specific 
types of products. We offer product solutions for a wide variety 
of technical niches. We also strive to achieve high market pene-
tration within technical applications. We stand out in mass markets 
thanks to our branding and high-quality service. For this reason, 
we do not set market share goals, but rather seek to occupy 
niches in which we are able to create benefits for our customers.

Economic and legal factors of influence
Economic factors
Our products and product solutions are used in different industries 
and regions. These are subject to different economic fluctuations 
that differ in terms of degree and time of occurrence, but also 
have different effects on the demand for our solutions and our 
order situation. Due to our comprehensive product portfolio and 
our broad customer base, we are well prepared to compensate 
for temporary declines in demand.

We track specific early indicators in order to be able to take 
probable developments into consideration in our business plan-
ning early on. These include, among others, commodity price 
development, our customers’ order behaviour in the area of Dis-
tribution Services, the order book, and the expected develop ment 
of production and sales figures for our customer industries.

Due to the high share of long-term development partnerships, 
we rely mainly on cost and process optimisation to react to short-
 Global Excellence Programme, 
term fluctuations in demand. 
p. 55. 

Exchange rate fluctuations
The effects that exchange rate fluctuations have on our business 
must be looked at differently: due to the fact that we mainly 
develop, purchase, manufacture and sell regionally to regional 
markets, deviations between two non-euro currency regions have 
only insignificant effects on our operating results.

Exchange rate fluctuations against the euro as NORMA Group’s 
reporting currency influence the valuation of our business in eu-
ros. Due to the fact that we generate roughly a third of our sales 
in US dollars, the weakening of the US dollar against the euro in 
particular has a negative effect on our results. Another 30 percent 
of our business is denominated in other currencies. 
 Risk and 
Opportunity Report, p. 101, notes, p. 138. 

Due to the fact that we are operationally active in 16 countries, 
changes in personnel costs have different effects in the respec-
tive regions. We employ around 20 percent of all our employees 
in Germany. Agreed salary adjustments in Germany therefore 
only have an effect on part of our Group results. We achieve in-
creases in productivity, among other things, through our ongoing 
cost reduction programme. 

Short-term fluctuations in material prices generally have less ef-
fect on our earnings because we set the prices for important 
materials in long-term contracts – generally one year – when we 
place an order. This pertains to both procurement as well as sales 
 Purchasing and Supplier Management, p. 81. 
to consumers. 

We absorb negative developments on the cost side on the one 
hand with the help of our Global Excellence Programme which 
we launched back in 2009. As part of this program, we optimise 
our internal processes in all functional areas, among other things, 
and thus increase our profitability. Here, we systematically track 
projects on increasing efficiency that are monitored using a web-
based programme. This enables us to quantify the monetary 
savings that result from a specific measure fairly accurately at 
the end of the 12-month project cycles. Senior management 
reviews the current status of all projects once a month and a 
steering committee does so once a quarter. Our goal is to ensure 
that we offset or even lower any inflationary increases in costs 
with the help of this programme.

Legal and tax-related aspects
Due to the international focus of our business and against the 
background of our acquisition strategy, various legal and tax-re-
lated regulations are of relevance to us. Among others, these 
include product safety and product liability laws, construction, 
environmental and employment-related regulations as well as 
 Risk and Opportunity Report, 
foreign trade and patent laws. 
p. 105. 

The growing degrees of regulation in the area of environmental 
law affect our product strategy quite significantly. For example, 
we introduced more stringent emission regulations, such as the 
EURO-6 Standard, which will be mandatory for all newly regis-
tered heavy goods vehicles starting in January 2014 and all 
newly registered diesel and petrol passenger vehicles starting in 
September 2014, and this will result in a higher demand for the 
joining elements that we manufacture and increase the value of 
these elements. 

Changes in personnel and material costs
With respect to costs, particularly the development of wages 
and salaries has an effect on NORMA Group, as do changes in 
material costs.

Legal structure of the Group
NORMA Group was formed in 2006 as a result of the merger of 
the German Rasmussen Group and the Swedish ABA Group. 
From 2011 up until July 2013, NORMA Group took on the legal 

Consolidated Management ReportPrinciples of the Group56

SIMPLIFIED GROUP STRUCTURE 

NORMA Group SE

Parent company
under company law

EMEA

Americas

Asia-Pacific

Segments

Engineered Joining Technology (EJT)

Distribution Services (DS)

Way to market

structure of a stock corporation under German law based in 
Maintal. The Company was transformed into a European com-
pany (Societas Europaea) in July 2013 based on the decision of 
the annual general assembly on 22 May 2013. This transformation 
became effective when it was entered into the commercial reg-
ister on 4 July 2013. The European legal structure SE stands for 
modern, entrepreneurial Europe and as such reflects our inter-
national and open corporate culture. We will continue to have our 
registered office in Maintal, Germany. The dual system consisting 
of a Management and a Supervisory Board will also remain in 
place. The Supervisory Board is still composed of six members 
who  are  elected  by  the  shareholders.  The  shareholders  of 
NORMA Group AG automatically became the shareholders of 
NORMA Group SE when the transformation took effect. This has 
no effect whatsoever on trading of NORMA Group shares on the 
stock market.

NORMA Group holds shares in 44 companies that belong to 
NORMA Group either directly or indirectly. In 2013, we acquired 
the distribution business of Davydick & Co., Australia, and of 
Variant S.A., Poland. The business acquired from Variant S.A. is 
currently still being operated as our own subsidiary. In the medi-
um term, we plan to integrate this business into NORMA Polska 
Sp. z o.o. Furthermore, we acquired Guyco Pty. Limited in Aus-
tralia in 2013. All of these companies have been fully consoli dated 
in the consolidated financial statement. 

In 2013, we continued to modify the Group structure to suit our 
international business and separated the US business from the 
EME A business under company law. This called for us to trans-
fer the shares of NORMA Pennsylvania Inc. that either directly or 
indirectly holds all shares in the other American Group companies 

from NORMA Group Holding GmbH to the NORMA Group SE 
via spin-off in August 2013. The three regions EME A, Asia-Pacif-
ic and the Americas are thus held by their own holding companies 
and the legal structure for the most part equates to reporting 
 Notes, p. 137 and p. 168. 
segments in accordance with IFRS. 

We plan to simplify the legal structure of the Company in the 
Americas region in 2014. For this reason, we would like to lower 
the number of US companies. This change will have no effect 
on the operational business.

To simplify the holding structures, NORMA Beteiligungs-GmbH, 
a German holding company, was also merged with  NORMA 
Group Holding GmbH in August 2013 with retrospective effect 
to 1 January 2013. In the months to come, we are considering 
concentrating our warehouses and possibly also our production 
sites in Europe to an even greater extent and, as a result, re ducing 
the number of companies. Furthermore, we are also considering 
measures aimed at reducing the complexity of our holding struc-
ture under company law, particularly by eliminating intermediate 
holdings.

In order to build up our plant in Atibaia, Brazil, we bought assets 
of Click Automotiva Industrial Ltda. in September 2013, which 
represent a portion of the production. The plant is now inte grated 
into the organisational structure of the Americas region. In terms 
of corporate law, it now belongs to our Brazilian subsidiary that 
has been acting as a development and sales site. 

By reducing the complexity of our structures, we avoid repeat 
overhead costs while maintaining our focus on remaining close 
to our customers in the marketplace. 

NORMA Group SE Annual Report 201357

NORMA GROUP

A list of all Group companies and NORMA Group’s shareholdings as at 31 December 2013 can be found on page 137. 

NORMA Group SE

NORMA Group Holding

NORMA Pennsylvania (USA)

NORMA Group APAC Holding

NORMA 
Michigan (USA)

Craig Ass. 
(USA)

R.G.Ray 
(USA)

NORMA 
Singapore

NORMA 
Australia

Guyco 
(Australia)

NORMA 
Malaysia

NORMA 
Thailand

NORMA EJT 
(Changzhou)

NORMA Group 
Mexico

Chien Jin Plastic 
(Malaysia)

NORMA 
Brazil

NORMA 
Korea

NORMA 
Japan

NORMA 
India

NORMA 
Germany

Groen BV 
(Netherlands)

NORMA 
Netherlands

NORMA 
Italy

Nordic 
Metalblok (Italy)

NORMA 
France

NORMA 
Sweden

NORMA 
Serbia

NORMA 
Poland

NORMA 
Czech

NORMA 
Turkey

NORMA 
Spain

NORMA 
UK

Connectors 
Verbindungs- 
technik AG (CH)

NORMA 
Russia

NORMA 
China 1)

1)  NORMA China is categorised in the APAC segment.  

In terms of company law, it belongs to NORMA Group Holding.

Consolidated Management ReportPrinciples of the Group58

NORMA  Group  SE,  the  parent  company  of  NORMA  Group, 
serves as the formal legal holding of the Group. NORMA Group 
SE is responsible for the strategic management of business activi-
ties. As the lead company in the Group, it is also responsible for 
communication with the Company’s important target audiences, 
particularly the capital market and shareholders. The operating 
companies are managed by their own management that is mea-
sured based on agreed target requirements. The operational 
coordination of duties is taken care of by regional management 
that also ensures that we remain close to our regional customer 
markets. Specific objectives are defined at the Group-wide, re-
gional and operational level and reviewed constantly. Group-wide 
functional management responsibilities such as Group Account-
ing, IT, Internal Audit, and Treasury, are all based at the subsidi-
ary NORMA Group Holding GmbH. This is how we ensure that 
subsidiaries are able to concentrate solely on everyday business.

Operative segmentation by regions
Our planning is based, among other things, on regional growth 
targets. The Group business is managed by the three regional 
segments EMEA (Europe, Middle East, Africa), the Americas and 
Asia-Pacific (APAC) in order to be able to execute our successful 
growth strategy. All three regions have networked regional and 
cross-company organisations with different functions. The inter-
nal Group reporting and control system that our Management 
uses is also therefore quite regional in nature.

Corporate Governance Statement
The statement of corporate governance pursuant to section 289a 
HGB is included in the Corporate Governance Report and is also 
part of the Management Report. This also includes a description 
of the procedures of the Management Board and the Super visory 
Board, the Declaration of Conformity pursuant to Section 161 
AktG, and relevant information on corporate governance prac-
tices. 

 Corporate Governance Report, p. 40. 

CORPOR ATE GOALS AND STR ATEGIES

Our strategic goal in both sales areas and all regions is to extend 
our business activities in the long term. By offering innovative 
products and high-quality service to the trade, we hope to achieve 
growth in sales that exceeds the market average. Furthermore, 
we also focus closely on high profitability and stable cash flows. 
Compared to the previous year, there were no significant changes 
in our objectives and strategies. 

 Forecast Report, p. 92. 

The core of our Group strategy is broad diversification with re-
spect to products, regions and end markets. On the one hand, 
this strengthens the stability of our business operations and, on 
the other, puts us in a position to be able to capitalise on attrac-
tive growth potentials out of the many relevant growth trends with 
our customers and their end products.

Megatrends permanently support greater use of our 
high-quality joining products and system solutions
Customer demands in the respective markets for engineered 
joining technology constantly change. This is driven by techno-
logical megatrends on the one hand, for instance higher engine 
efficiency as a reaction to more stringent emission regulations, 
weight reduction and modularisation of production processes. 
On the other hand, global megatrends such as increased en-
vironmental consciousness, rising fuel costs and growing cost 
pressure for manufacturers also play a key role. For this reason, 
we expect to see demand for engineered joining technologies in 
the end products of our customers increase more quickly than 
our customers’ end markets themselves. After all, both the num-
ber and the value of engineered joining elements in an end pro-
duct continue to increase. Supported by external market studies, 
we expect the use of engineered joining technology in vehicles, 
construction machines and engines, for instance, to increase by 
up to 15 per cent annually from 2010 through 2015 depending 
on the core industry and technical application. We intend to capi-
talise on these growth opportunities by focussing on innovative 
solutions for mission-critical connections that add value and thus 
assist our customers in reducing emissions, leakages, weight, 
 Research and Development, p. 61. 
space and installation time. 

Unique position and synergies thanks to an unrivalled,  
customer-oriented sales strategy
Our two separate ways to the market are designed to meet the 
unique needs of the respective customers. We benefit from vari ous 
synergies thanks to this special combination of comprehensive 
expertise and skills in developing customised solution approach-
es for industrial customers (EJT) and offering high-quality standard 
brand products and solutions via global distributors (DS). These 
include significant economies of scale in manufacturing, unique 
close proximity to international EJT customers and the transfer of 
know-how from the area of EJT to high-quality, standardised prod-
ucts  in  the  DS  area.  This  approach  allows  us  to  consistently 
strengthen the diversification and stability of our business.

Our parameters for success are global presence, size,  
power of innovation and strong brands 
Our goal is to extend our presence in existing markets and de-
velop new emerging markets that offer attractive growth potential. 
We intend to offer our existing customers solutions for these types 
of applications that do not yet include our joining solutions. We 
rely here on product innovations that result in higher product 
performances and quality. By doing so, we will increase the num-
ber of products used per customer end product and encourage 
the implementation of our existing products. We see growth 
oppor tunities in emerging countries that result from the increase 
in industrial manufacturing and the rising demand for mature 
joining technology. In the process, we leverage the manu facturing 

NORMA Group SE Annual Report 201359

and sales presence that we have established in these markets 
in recent years. The main focus in the emerging countries is on 
the BRIC nations (Brazil, Russia, India, and China). Based on our 
past activities in India and China in recent years, among other 
things establishing additional production capacities, we will con-
tinue to strengthen our sites in Asia and South America even 
further.

We address attractive markets with respect to margins, sophis-
ticated markets with respect to products and fragmented niche 
markets with fast-growing sales with respect to competition. By 
engaging in strategic knowledge transfer to new fast-growing 
industries, we open up new end markets for ourselves and make 
effective use of growth potentials. These include, among other 
areas, the construction industry, the flue gas system aftermarket 
segment, and the area of infrastructure. We also succeeded in 
entering the drainage end market. Our products are also used 
here, in drainage systems at the Munich Airport since last year, 
for example. The successful acquisition of Connectors Ver-
bindungs technik AG in 2012 and the related entry into the pharma-
ceuticals market is yet another example of our efforts to enter 
into new markets. 

By expanding in new markets, we achieve greater diversification 
and thus strengthen our defensive earnings profile with respect 
to end market presence. Furthermore, we continuously strength-
en our power of innovation, whereby Research and Development 
(R&D) plays an important role here. Due to the fact that setting 
up local engineering capacities will help to lower our personnel 
costs  for  development  work  in  the  medium-term,  we  invest 
 Re-
around 4 per cent of EJT sales in R&D activities each year. 
search and Development, p. 61. We focus here on strengthening 
and extending the respective success parameters of our well-
known brands. By systematically expanding our sales network, 
we strive to establish a global presence, increase the earnings 
share with our existing customers and gain new customers. 

Successful organic growth and selective acquisitions  
that create added value
We pursue a strategy of organic growth and strategic acquisi-
tions. To strengthen our organic growth, we rely on constantly 
expanding application solutions with existing EJT customers, 
identifying and signing up new EJT customers, extending and 
deepening our customer base in the area of Distribution Service 
and entering into new end markets for engineered joining tech-
nology that create added value.

Selected acquisitions that complement our internal growth are 
also a permanent component of our long-term growth strategy. 
We observe the market for advanced joining technology very 
closely. We set strict criteria in identifying and evaluating acqui-
sition possibilities. 

We have a solid track record with respect to the acquisition and 
integration of companies that create added value. In 2012 and 
2013, we acquired seven companies and successfully integrated 
them into NORMA Group. 
 Economic Report, p. 64. Future 
acquisitions will continue to strengthen the regional presence of 
the Group, complement its product portfolio, improve access to 
customers and allow for synergies to be realised. We are well-po-
sitioned to benefit from the fragmentation of the market and be 
a leader in its consolidation.

We constantly improve our production processes  
and cost structures
We support and control our strategic goals of achieving high 
profitability and strengthening our cash flow through various mea-
sures. These include cost discipline, continuous improvement of 
processes in all functions and regions and successful supply 
chain management. 

After we significantly optimised our manufacturing structure in 
Europe back in 2010, we finished expanding production capac-
ities for special clamps in England and China in 2013. Further-
more, we have continually been able to generate significant cost 
savings with our “Global Excellence Programme” that we intro-
duced in 2009. The improvement initiatives we identified and 
introduced as part of this programme will enable us to realise 
even greater cost advantages by maximising flexibility in the 
future.

CONTROL SYSTEM AND CONTROL PAR AMETERS

Group management relies on both financial and non-financial 
control parameters to manage NORMA Group.

Important financial control parameters
The most important financial performance indicators include 
sales, profitability (EBITA margin) and net operating cash flow. 

In addition, we concentrate on committing our investment rate , 
the development of the working capital (inventories and trade 
receivables less trade liabilities) as well as the liquidity and the 
capital structure (
 Financial Management, p. 60) taking into ac-
count risks from interest, foreign currencies and the costs of 
materials. 

 Risk and Opportunity Report, p. 97. 

We strive to achieve short and medium term growth in sales that 
exceeds the market average. Due to the heterogeneous industries 
that use joining technologies, we define the expected market 
development based on quantitative and external market analyses. 

Consolidated Management ReportPrinciples of the Group60

NET OPERATING CASH FLOW

In EUR millions

EBITDA1)

Change in working capital

Investments from the operational business

Net operating cash flow

1) 2010 and 2011 adjusted mainly to account for the costs of the IPO

2013

129.3

5.1

– 30.5

103.9

2012

120.8

– 9.8

– 30.0

81.0

2011

117.0

– 19.5

– 30.7

66.8

2010

99.2

– 26.4

– 21.1

51.7

High profitability is one of the main target and measurement 
para meters for our Group management. We calculate a target 
EBITDA margin and a target EBITA margin based on the histor-
ic performance and planning of our business divisions. We de-
termine the target margin for the Group as the weighted average 
of the divisions and adjust the amortisation effects from the 
purchase price allocation of acquired companies. 

Operating net cash flow is yet another target figure. By focusing 
on this financial figure, we also ensure that the financial solidity 
of the Group is maintained in the future. We calculate our oper-
ating net cash flow based on the EBITDA plus changes in work-
ing capital, minus investments from the operational business. 

 Economic Report, p. 64.

All financial control parameters are planned and continuously mon-
itored at the Group, regional and Group company levels. We mea-
sure deviations between forecasted targets and what we actually 
achieve on a monthly basis inside all local companies. Key figures 
are analysed on a monthly and quarterly basis. At the same time, 
we evaluate our detailed business plans and make projections on 
specific business developments that perhaps include various 
scenarios on the basis of existing monthly and quarterly results. 

serves to manage our development strategy. The extent of our 
market penetration is reflected in our organic growth in the me-
dium term. Our goal is to register new products and innovations 
for patents each year.

Problem solving behaviour has an impact on the number of cus-
tomer complaints, which we measure with the help of key per-
formance indicators. These so-called KPIs include, among other 
things, defective products measured in ‘parts per million’ (PPM), 
or the number of customer inquiries for each product unit. We 
track this information on a monthly basis. 
 Organisational and 
Process Advantages, p. 78.

We consider it to be our main responsibility to bring the effects 
of our business activity into balance with the expectations and 
needs of society. For this reason, we base our operational deci-
sions on the principles of responsible company management and 
sustainable actions. Our long-term development is influenced by 
our Corporate Responsibility (CR) policies. 
 Corporate Respon-
sibility, p. 88.

More information on non-financial performance indicators can 
be found from page 78 onwards.

Important non-financial control parameters
Among others, non-financial control parameters include market 
penetration, power of innovation, problem-solving behaviour and 
the sustainable overall development of NORMA Group.

Financial management
Our basic goals with respect to the central financial and liquidity 
management system are the same as last year:

We quantitatively measure market penetration and innovative 
capability  by  producing  both  application-oriented  and  seg-
ment-specific multiple year planning for the medium term that is 
reviewed in great detail every six months. This planning mainly 

I. Ensuring solvency at all times
Our  main  financial  objectives  are  maintaining  the  necessary 
liquidity for the Group’s operating business at all times, main-
taining sufficient strategic liquidity reserves and thus ensuring 
NORMA Group’s long-term solvency.

NORMA Group SE Annual Report 2013 
 
 
 
 
 
61

R&D EMPLOYEES BY DEPARTMENT

in % 

2012 in brackets

30 (32)
Process  
development

44 (44)  
Application 
development

Product development  26 (24)

II. Limiting financial risks
The Treasury division identifies interest rate and currency risks as 
well as risks related to changes in the price of raw materials and 
also selects suitable hedging instruments to reduce these risks.

III. Optimising the Group’s internal liquidity
NORMA Group Holding GmbH is responsible for investing surplus 
liquidity as well as for intra-Group financing.

Last year, we also extended the possibilities of internal financing 
by engaging in various projects in the Treasury area. Here, we 
pursue the objective of placing Group-wide financing on a broad 
and well-balanced foundation and thus further optimising the 
Group’s cash flow which is already quite strong.

The main components of our policy on limiting financial risks in-
clude a clear definition of process responsibility, multilevel approv-
al processes, and risk assessments, which we have adopted in 
a Treasury policy. The new EMIR (European Market Infrastructure 
Regulation) requirements have already been addressed as well.

Liquidity management
Our goal is to bundle surplus liquidity of Group companies and 
allocate this money optimally in the Group or invest it optimally 
outside the Group. This is done using a professional treasury 
management system which provides us with an overview of the 
cash holdings of our most important subsidiaries at all times. Due 
to the heterogeneous global corporate structure, automated 
global cash pooling makes little sense for technical reasons; as 
a result, the Treasury division concentrates cash in periodic inter-
vals. Manually pooling funds allows us to invest these funds with 
external institutions at better terms, whereby in particular the 
local terms for international payments must be taken into account.

RESEARCH AND DEVELOPMENT 

Innovation as a growth driver 
Our customers must continually cope with new challenges with 
respect to their product development. On the one hand, new legis-
lation constantly leads to ever stricter regulations, especially in the 
field of pollutant emissions, and on the other, mounting safety 
requirements are always increasing due to increasingly smaller 
installation spaces. Intensive research activities and the develop-
ment of new products and solutions are thus indispensable. For 
this reason, we have built up a comprehensive fundamental Re-
search and Development department in recent years. Our prod-
uct development focusses on innovation opportunities that arise 
from global megatrends and are of great benefit to our end cus-
tomers.
By offering our customers technical solutions that help them to 
cope with the specific challenges of reducing emissions, leakage, 
weight, space requirements and assembly time, we are increas-
ing our own profitability as well as our technological and eco-
nomic success. In return, we enable our customers to achieve 
process-optimised and more efficient production.

There have been no major changes to our overall R&D strategy 
or how the R&D department is organised compared to previous 
financial years.

As at 31 December 2013, 205 employees (2012: 190) worldwide 
worked for our R&D department. This represents approximately 
5.0% of all permanent employees of the Group. Approximately 
44% (2012: 44%) work in application development, 26% (2012: 
24%) in product development and 30% (2012: 32%) in process 
development. Our R&D personnel mainly consists of engineers, 
technicians and technical draftsmen. 

Consolidated Management ReportPrinciples of the Group62

Know-how protected by patents 
Our know-how in the area of engineered joining technology rep-
resents a key success factor for our Group. We therefore use 
patents to protect our innovations. As at 31 December 2013, we 
held 867 patents and utility models in 161 patent families. In 2013, 
we filed 68 new patent applications (2012: 77) in more than 16 
patent families (2012: 20 patent families). Licensing revenue plays 
a subordinate role since we use most of our licenses and rights 
ourselves for competitive reasons.

The carrying amount of our patents and technologies as at 31 
 Notes, 
December 2013 amounted to a total of EUR 14.3 million. 
p. 149. 

R&D expenses
Our research and development expenses in EJT totalled EUR 
21.9 million in 2013 (2012: EUR 22.1 million). This represents 
approximately 4.9 percent of sales in this area. 

External expenses in the Research and Development department 
came to EUR 2.5 million in 2013 (2012: EUR 3.2 million). This 
includes primarily external audit costs. Audits that cannot be 
performed internally in an economical manner must be secured 
externally in order to meet the required audit extent in a flexible 
and economical manner, besides general framework agreements 
with experimental service providers.

The main investment focus in the area of Research and Devel-
opment was the second SCR (Selective Catalytic Reduction) 
testing facility at our headquarters in Maintal. This unique testing 
facility allows us to process initiated and planned projects with 
SCR systems in the coming years in a timely manner. Further-
more, the testing sites in China and the United States were also 
strengthened.

conditions. Our competence centres in the USA, China, India 
and Europe focus on clearly defined innovation tasks aimed at 
developing solutions for various products and product groups in 
the different customer groups and adjusting them to account for 
regional characteristics.

On the one hand, we successfully develop high-performance 
joining technologies together with our customers in order to de-
velop new applications that allow for existing products to be used. 
On the other hand, we meet new market challenges head on and 
implement them seamlessly in new products. This process in-
cludes the validation of new products, but also the development 
of new materials, product testing and the definition of internal 
product and test specifications that confirm the reliability of our 
products.

Due to our close proximity to our customers, we also increase 
the speed with which we can market product innovations, achieve 
a high level of customer-specific adaptation and differentiate our-
selves  from  direct  competitors  who  mainly  operate  locally. 
Further more, we offer our customers tailor-made products for 
current applications, while simultaneously setting future trends 
in the area of joining technology. These solutions offer our cus-
tomers an innovative edge and thus increased competitiveness.

At our cutting-edge testing laboratory, we are able to perform 
service life tests for all relevant application areas. We use our 
laboratory to test joining technology for cooling water and fuel 
lines, charge air and other air and gas applications, among other 
things. These test facilities help us to develop new products, set 
their specifications and test them. We are also able to run tests 
in accordance with relevant customer specifications. Our cus-
tomers can trust the joining integrity of our products after instal-
lation due to this safety concept that accompanies a product 

We received no public funding support for Research and Develop-
ment in 2013 (2012: EUR 55,000).

R&D KEY FIGURES

Strategic collaboration with customers  
and research institutes
Our product development and application development in the 
area  of  Engineered  Joining  Technology  (EJT)  is  set  up  as  a 
two-pillar process. Therefore, we have created a standardised 
innovation process which allows us to utilise our resources at a 
global level with a sharp focus on growth and profitable markets.

We create new basic products in the entire area of EJT in prod-
uct development in close cooperation with our customers. Our 
application developers modify our existing and newly developed 
products based on our customers’ specific requirements or local 

Number of R&D employees

R&D employee ratio with  
respect to permanent staff  
in %

R&D expenses in the area of 
EJT in EUR millions

R&D ratio (with respect to 
EJT sales) in %

External R&D expenses  
(excluding personnel costs)  
in EUR millions

R&D subsidies received  
in EUR thousands

2013

205

2012

190

2011

174

5.0

21.9

4.9

2.5

0

5.1

5.1

22.1

16.8

5.1

3.2

55

4.1

3.0

58

NORMA Group SE Annual Report 2013 
 
 
IMPORTANT PRODUCTS INTRODUCED IN THE LAST YEARS

Product

Application

NORMACLAMP® TORRO Tamper Proof

Tank, air induction and cooling systems

NORMAFLEX® Low Emission Tubes

Fuel systems

NORMAQUICK® TWIST III

Charge air and cooling water systems

NORMACONNECT® V PP profile clamp

Flanged pipes, exhaust gas, cooling  
and filter systems

Industry

Agriculture, automotive  
industry, shipbuilding,  
construction industry

Automotive industry

Agriculture, automotive  
industry, shipbuilding,  
construction industry

Agriculture, automotive  
industry, shipbuilding,  
construction industry

Red Grip

Electrical, hydraulics, air ducts, drainages

Aviation industry

Thermoplastic material for high temperature  
applications in cooling systems

Cooling systems

SCR Urea Generation II lines

Dosing lines for SCR systems

Pre-positioning of hose clamps

Mainly for charge air connections  
and other connections with large diameters

Automatic venting of closed fluid circuits

Cooling water systems in various vehicles,  
electric vehicles in particular 

Broadband coupling for exhaust aftertreatment

Exhaust gas systems

Agriculture,  
automotive industry,  
construction industry

Agriculture,  
automotive industry,  
construction industry

Agriculture,  
automotive industry,  
construction industry

Agriculture,  
automotive industry,  
construction industry

Automotive industry

63

Year

2012

2012

2012

2012

2012

2012

2012

2011

2011

2011

from development to the production stage. We achieve both 
thanks to the committed and close cooperation of all functional 
areas of NORMA Group, starting with our sales employees and 
engineers, but also process development, IT and other areas 
such as purchasing. 

Developments in 2013 and newly introduced products
In the EJT unit, we introduced further innovations to the market 
that help our customers to meet challenges in the area of weight 
and emission reduction, minimisation of leaks and assembly opti-
misation and safety:

We also work closely with research and higher education insti-
tutions such as material and other testing institutes. However, for 
competitive reasons, we do not publish the specific nature of 
these research partnerships.

The Distribution Services division is purely a commercial unit; the 
market does not require the same type of technological research 
as is conducted in the EJT unit. Moreover, our customers in this 
sales segment expect a strong brand image and the most com-
plete product range possible with the corresponding marketing 
measures. Therefore, we continuously drive development in this 
unit by making useful additions to the product range.

  Redesign of the Push&Seal NORMAQUICK PS3 quick connec-
tor for cooling water systems in passenger cars. With the new 
design, we have reduced the overall weight by up to 40 percent. 
The connector is now even more compact, which means it can 
be used more easily in narrow spaces. 

  We developed a diesel tank filling system for quicker and safe 
refuelling of combines and large tractors in cooperation with 
CL A AS KGaA mbH, a globally leading manufacturer of agri-
cultural machinery. 

  Optimisation of the ABA Mini W1 clamp for thin-walled hoses 
with small diameters for use in fuel, pneumatic and water hoses. 
Offers higher corrosion resistance and easier mounting.

Sale contribution of newly introduced product numbers in 2013 
amounted to EUR 51.9 million of total sales. This corresponds to 
an 8.1 % share of total sales. 

Consolidated Management ReportPrinciples of the Group 
 
64

Economic Report

GENER AL ECONOMIC AND   

INDUSTRY-SPECIFIC CONDITIONS

The global economy remains weak – 
industrial nations stronger 
Following the massive slump at the end of 2012, the global econ-
omy developed weakly at the start of 2013 under these condi-
tions. No significant recovery took place until the fall, before 
prospects brightened up tangibly at the end of the year. Never-
theless, economic momentum failed to meet initial expectations 
due to the weak first half of the year. According to current calcu-
lations from the IMF (International Monetary Fund), global indus-
trial output grew at a rate of only 3% in 2013 and thus slower than 
it had the two years before. Positive impulses mainly came from 
the traditional industrial nations at the end of 2013.

According to IMF estimates, gross domestic product (GDP) in-
creased by only 1.9 % in the US and thus more slowly than had 
been expected and more moderately than the year before (2012: 
+ 2.8 %). Nevertheless, the US economy gained momentum at the 
end of the year. Furthermore, the euro zone managed to overcome 
the recession in the spring, but only with hesitant buoyant force. 
Growth momentum picked up slightly in Japan and tangibly in the 
United Kingdom in 2013. The IMF estimates that the established 
economies altogether will grow only moderately by 1.3 % (2012: 
1.4 %) again in 2013. Key emerging nations suffered from this lack 
of momentum and their own structural and financing problems. 
Furthermore, the Chinese economy appears to be growing at a 
slower pace. Chinese GDP rose by another 7.7 %, but only due 
to  a  strong  last  quarter.  In  the  Southeast  Asian  countries 
(ASEAN-5), growth slipped from 6.2 % the previous year to 5 %. 
Faced with pressure from declining oil and gas revenues, Russia 
achieved growth of only 1.5 % (2012: 3.4 %). Brazil and India on 
the other hand grew faster than the previous year. According to 
information from the IMF, growth of the GDP in the developing 
and emerging nations dropped to 4.7 % in 2013 (2012: 4.9 %).

Euro zone leaves recession –  
Trend reversal but without momentum
Following the slump at the beginning of 2013, the economy in 
Europe gradually managed to relieve itself from the burden of the 
public debt crisis. Although the reforms and efforts aimed at 
consolidating the public budget in the peripheral countries damp-
ened the recovery, these measures started having a positive 
structural effect. After six quarters in a row of declining eco nomic 
output, the euro zone overcame the recession in the spring. The 
driving forces remained weak, however. Compared to the previ-
ous year, the growth rate remained negative. According to infor-
mation from the IMF, the GDP in the euro zone declined by yet 
another 0.4 % (2012: – 0.7 %). Considering the not yet sustainable 
weak economy and declining inflation rate, the European Central 
Bank lowered the prime rate in two steps to the historically low 
level of 0.25 %. The economies in the various countries of Europe 
developed quite heterogeneously on the other hand. Economic 
output continued to decline in Portugal, Spain, Italy, Greece, and 
the Netherlands. France’s economy essentially stagnated (+ 0.2 %). 
Germany experienced minimal growth. Bolstered by the recovery 
of the real estate market and increases in wages, the United 
Kingdom experienced higher growth of 1.7 %. 

The weak economic situation that Europe finds itself in without 
a sustainable recovery over the course of the year was also re-
flected in the unemployment figures for the euro zone that have 
remained at a record level since April 2013. According to the 
Statistics Office of the European Union (Eurostat), 26.2 million 
people, 19 million of whom live in the euro zone, were unemployed 
in December. The weak domestic economy was also character-
ised by a reluctance to invest and negative industrial production 
on into the late summer. On the other hand, the Eurostat statistics 
have been reflecting a gradual positive development since Sep-
tember. Following only moderately improved data, industrial pro-
duction increased in November at an annual rate of 3.0 % in both 
the EU and the euro zone. For the euro zone, capacity utilisation 
improved in the 4th quarter to 79.3 % (end of 2012: 77.6 %). Ca-
pacity utilisation in Germany increased from 81 % at the end of 
2012 to 83.7 % in the last quarter of 2013.

GDP GROWTH RATES

In %

World

USA

China

Euro zone

Germany 1)

Sources: IMF, 1)  Deutsche Bundesbank

2011

+ 3.9

+ 1.8

+ 9.3

+ 1.5

+ 3.3

2012

+ 3.1

+ 2.8

+ 7.7

– 0.7

+ 0.7

2013

+ 3.0

+ 1.9

+ 7.7

– 0.4

+ 0.4

Germany’s economy recovers gradually,  
optimism at the end of the year
At just 0.4 %, GDP growth in Germany in 2013 was weaker (Deut-
sche Bundesbank) than in the previous years that were affected 
by the euro crisis. The reasons were lower exports, repeated 
weaker investments in equipment, and cuts in spending in the 
area of commercial and public construction. Due to the lower 
interest rates, the high employment level and good income situ-
ation, the domestic economy was again supported by a rise in 
residential construction and robust private consumption. 2013 

NORMA Group SE Annual Report 2013 
 
Economic Report

65

got off to a weak start due to the extremely cold and long winter. 
GDP stagnated at the level of the weak previous quarter. Com-
pared to the previous year, economic output even declined by 
1.6 %. The compensation effects in spring were followed by a 
blow from disappointing foreign trade. The driving forces took 
effect, but only slowly. Industrial capacity utilisation improved as 
industrial production recovered starting at the middle of the year. 
This triggered a recovery in investments in equipment. Both the 
economic situation and expectations brightened up at the end 
of 2013. Important early indicators like the Ifo Business Climate 
Index and the ZEW Index improved noticeably and signalised a 
robust recovery in the months to come at the end of 2013 / be-
ginning of 2014.

Global mechanical engineering lacks momentum,  
decline in manufacturing in Germany 
According to the estimates of the industrial association VDMA, 
mechanical engineering grew slightly on a global basis. Sales 
rose by 1 % in real terms. This can be attributed to the two large 
countries of China (+ 5 %) and the USA (+ 1 %). Japanese and 
Italian manufacturers recorded drops in sales of 2 % and 4 % 
respectively. German mechanical engineering sales stagnated 
at EUR 207 billion. Production declined by 1 % in real terms. Due 
to the weak start of the year, expectations of weak growth in 2013 
were not met. Reluctance to invest in Western Europe and Ger-
many in particular weakened the industrial economy. European 
business stagnated, while exports to Asia, in particular, declined 
(through October 2013: a nominal – 4.5 %) and Latin America 
(– 3.2 %). 4.2 % fewer machines were exported to China during 
this period, and 0.7 % fewer to the USA.

Orders for the German mechanical and industrial engineering 
industry also reflected the weak global economy in 2013. The 
recovery of incoming orders from abroad did not continue in 2013. 
The trend was clearly negative here during the reporting year. At 
the beginning of the year, domestic orders in particular slumped, 
yet managed to recover over the course of the year. Impulses 
came from industrial manufacturing, which gained momentum, 
and the improved economic prospects. For the year 2013 as a 
whole, incoming orders, domestic orders and orders from abroad 
each came in 2 % behind last year’s level. 

Car industry continues to grow –  
Western Europe gained ground
The global automotive market also continued to grow in 2013. 
According to information from the German industry association 
VDA and the market research institute IHS Automotive (Polk), 
new registrations (passenger cars, light trucks) increased by 
about 5 % worldwide. The two major markets USA and China 

accounted for almost all of this growth. The number of new regis-
trations in the USA rose by 7.5 %, while the Chinese market grew 
by 23.1 % (VDA). The Japanese market stagnated. Due to the 
weak economy, important emerging nations experienced a de-
cline in passenger car sales. According to VDA information, for 
example, the market volumes in Brazil declined by 1.5 %, in India 
by 7.5 %, and in Russia by 5.5 %. 

The Western European passenger car market stabilised in the 
second half of the year after several years of declines. A recovery 
set in at the end of the year. According to information from the 
European umbrella organisation ACE A, new registrations in the 
euro zone declined by 1.8 % and in Western Europe by a total of 
1.9 % to 11.55 million cars in 2013 overall. With respect to the 
high-volume markets, France (– 5.7 %) and Italy (– 7.1 %) experi-
enced the highest declines. Spain (+ 3.3 %) and Portugal (+ 11.1 %) 
on the other hand experienced growth once again. Due to the 
strong domestic economy, the market in the United Kingdom 
experienced strong growth of 10.8 %. New car registrations in 
Germany dropped by 4.2 %. German manufacturers nevertheless 
benefited from the international markets, especially from growth 
in the USA and China. Therefore, according to estimates from 
the VDA, exports and domestic production each rose by 1 %. 
Manufacturing at foreign sites even rose by 6 %. 

The European commercial vehicle market stabilised in 2013. 
Accord ing to the ACE A’s figures, registrations of cars and buses 
in Western Europe rose by 1.2 % and in the euro zone by 0.4 % 
for the year as a whole. The Italian market continued its decline 
(– 11.7 %).  New  registrations  declined  only  slightly  in  France 
(– 3.7 %) and Germany (– 2.0 %). The United Kingdom, Spain and 
Portugal all showed strong growth. In 2013, registrations of heavy 
vehicles (over 16 tons), a market dominated by German commer-
cial vehicle manufacturers, rose sharply by 6.8 % in the euro zone 
and 8.6 % in the EU. The truck segment up to 3.5 tons dropped 
slightly, while registration figures for buses rose moderately. 

European construction declines,  
strong residential construction in Germany
The construction industry in Europe shrunk again in 2013, how-
ever the trends differed in the various countries. The industry 
network Euroconstruct and the Ifo Institute estimated the decline 
in construction in Western Europe to be nearly 3 % in real terms. 
Here, investment in new homes fell to the lowest level in 20 years. 
Italy and Portugal had to absorb severe blows. Furthermore, 
construction activity in the Netherlands also shrank. The con-
struction industry in France experienced moderate losses. The 
markets in Spain and Ireland, on the other hand, recovered. The 
construction industry in the United Kingdom experienced gains 
over the course of the year.

Consolidated Management Report66

The construction industry in Germany suffered from a long, cold 
winter. According to Eurostat, construction output started to re-
cover in July, yet still failed to compensate for the declines despite 
a solid order situation. According to estimates from the IfW in 
Kiel, construction spending dropped by 0.3 % in real terms in 
2013. This was caused by losses in the area of commercial con-
struction (– 3.2 %) and public construction (– 1.1 %). Residential 
construction, on the other hand, developed positively once again. 
The number of building permits rose sharply. Despite the losses 
caused by adverse weather conditions and high capacity utilisa-
tion, investment in residential construction increased by 1.3 % in 
real terms (IfW, Deutsche Bundesbank). According to information 
from the German Statistics Office, orders for the main construc-
tion trade rose by 1.2 % in real terms and total sales by 1.9 % 
through November. The two major industry associations ZDB 
and HDB estimate that the main German construction trade’s 
sales rose by 2.5 % to EUR 95.3 billion in 2013. 

SIGNIFICANT EVENTS FOR BUSINESS DEVELOPMENT

Acquisition of the distribution business of  
Davydick & Co. Pty Ltd., Australia 
In January 2013, we acquired the distribution business of Davydick 
& Co. Pty Limited (“Davydick”) in Goulburn, Australia, and added 
it to the group of consolidated companies of NORMA Group. Davy-
dick has been marketing various elements for use in transporting 
water in irrigation systems for more than 20 years. The company 
supplies more than 700 customers in Australia with joining prod-
ucts for irrigation systems and valves and pumps under the name 
PUMPMASTER, particularly in the field of agriculture, sanitary prod-
ucts and home supplies. The company recorded sales of around 
EUR 4 million in 2012. For us, this acquisition represents a major 
step toward expanding our business activities in the area of water 
management. We thus improve our infrastructure product range 
and our sales network, particularly in the areas of agriculture and 
irrigation in the Asia-Pacific region. 

cial year 2012. With this acquisition, we are strengthening our 
market position in the Eastern European region and expanding 
our business activities in the area of cable connectors. 

Acquisition of Guyco Pty Ltd., Australia
In June 2013, we signed a purchase agreement to acquire all of 
the shares of Guyco Pty Ltd., which has its headquarters in 
Adelaide, Australia. It was included in the consolidated group of 
NORMA Group after the transaction had been completed in July 
2013. This company specialises in the design, production and 
sale of joining products and valves that are used in freshwater 
supplies, irrigation and sanitary systems, but also in agriculture 
and industry. Guyco supplies more than 700 customers in Aus-
tralia and New Zealand and generated sales of around EUR 7 
million in financial year 2012. With this acquisition, we are ex-
panding our product portfolio and strengthening our presence 
in the Asia-Pacific region.

Acquisition of a portion of production of Click Automotiva 
Industrial and setting up of manufacturing in Brazil
In order to build up our plant in Atibaia, Brazil, we bought assets 
of Click Automotiva Industrial Ltda. in September 2013, which 
represent a portion of the production. The new plant in Atibaia 
near São Paulo has capacities for manufacturing a broad range 
of NORMA Group products including exhaust gas pipe clamps, 
mounting clamps, connectors and fluid systems. We have been 
present in Brazil with a sales site since 2011. By building this new 
plant, we are further expanding our manufacturing in Brazil as 
planned and strengthening our presence in South America.

These events are the direct results of our strategy described 
earlier. 

 Corporate Goals and Strategies, p. 58. 

COMPARISON OF ACTUAL TO FORECAST   

COURSE OF BUSINESS 

Acquisition of the distribution business on joining  
technology from Variant S.A., Poland
In May 2013, we signed a purchase agreement to acquire the 
distribution business of Variant S.A. based in Krakow, Poland, 
and included this company in the group of consolidated compa-
nies of NORMA Group effective June 2013. Variant markets join-
ing products and cable connectors and has been a NORMA 
Group sales partner for over 20 years. Its products are marketed 
to more than 1,000 retailers and wholesalers in Poland. Among 
its end customers are home-improvement markets, workshops, 
and expert stores that sell automotive supplies. Variant had sales 
of around EUR 5 million in its joining technology division in finan-

In our annual report 2012, we projected moderate growth in 
sales and an acquisition-related sales contribution of EUR 20 
million. 
 Annual Report 2012, p. 95. Due to additional acqui-
sitions, we adjusted acquisition-related growth in sales in our 
Q2 report 2013 to EUR 25 million and to EUR 26 million in our 
Q3 report. 

With annual sales of EUR 635.5 million and sales growth of 5.1 % 
compared to the previous year’s level, we were able to confirm 
our forecast. The sales share from acquisitions amounted to 
EUR 26.7 million, which is slightly higher than the level we had 
projected.

NORMA Group SE Annual Report 2013Economic Report

67

COMPARISON OF ACTUAL BUSINESS DEVELOPMENT WITH FORECAST

Results in 2012 

Forecast Annual Report 2012
(as at March 2013)

Forecast Q2 / 2013 report 
(as at August 2013)

Forecast Q3 / 2013 report  
(as at November 2013)

604.6

n /a

n /a

n /a

Group sales  
in EUR millions

Adjusted EBITA margin

17.4 % on par with the three  

no adjustment 

no adjustment 

previous years of over 17 %

Result 2013 

635.5

17.7 %

Growth in Group sales 

1.5 % + EUR 
14.3 million from 
acquisitions

moderate growth in addition 
to around EUR 20 million 
from acquisitions 1)

moderate growth in addition 
to around EUR 25 million 
from acquisitions 2)

moderate growth in addition 
to around EUR 26 million 
from acquisitions 3)

2.5% + EUR 26.7 
million from  
acquisitions

Sales growth in the 
Asia-Pacific region

Sales growth in the 
Americas 

Sales growth in the 
EMEA region

Sales growth EJT

Sales growth DS

Financial result  
in EUR millions

22.6 % more than 10 % organic 

no adjustment

more than 10 %  
including acquisitions

11.8 % neutral to slight growth in 

no adjustment

no adjustment

euros

– 1.4 % neutral to slight growth 

no adjustment

no adjustment

3.9 % moderate 

no adjustment

2.5 % strengthened mainly by ac-

no adjustment

no adjustment

no adjustment

quisitions made in 2012

28.1 %

– 0.9 %

5.6 %

3.8 %

11 %

– 13.3

approx. EUR 15 million

no adjustment

no adjustment

– 15.6 million

Earnings per share  
in EUR

1.94 (adjusted) 
1.78 (reported)

moderately higher

no adjustment

no adjustment

1.95 (adjusted) 
1.74 (reported)

Investments in R&D  
(in relation to EJT sales) 

5.1 % about 4 % of EJT sales

no adjustment

no adjustment

Cost of materials ratio

43.6 % about the same level  

no adjustment

no adjustment

as last year (43.6 %)

Personnel cost ratio

25.9 % gradual continued  

no adjustment

no adjustment

Tax ratio (adjusted)

30.3 % about 30 to 32 %

improvement

Investment ratio (ad-
justed for acquisitions)

Net operating cash 
flow in EUR millions

5.0

about 4.5 %

81.0

stable (near last year’s  
adjusted level of  
EUR 81.6 million)

Dividend in EUR 
Dividend payment ratio

EUR 0.65 
33.5 %

between around 30 % and  
35 % of adjusted consolidat-
ed Group earnings

no adjustment

no adjustment

no adjustment

no adjustment

no adjustment

no adjustment

no adjustment

no adjustment

1) CONNECTORS Verbindungstechnik, Nordic Metalblok, Chien Jin Plastic, Groen Bevestigingsmaterialen, Davydick
2) in addition to Variant und Guyco
3) adjustment of expected sales for the acquired companies

4.9 %

42.4 %

26.7 %

32.6 %

4.8 %

103.9

 EUR 0.70 
35.9 %

Consolidated Management Report 
 
 
 
 
68

As forecast, sales in the DS area were carried for the most part 
by the acquisitions (15.3 %) we made in 2012 and 2013. Total 
sales in the area of DS amounted to EUR 193.6 million. 

We predicted an investment rate of 4.5% of consolidated sales. 
With EUR 30.5 million in expenditures and a ratio of 4.8 %, we 
were slightly above this originally planned ratio.

In the EJT area, sales grew organically by 5.6 %, but were nega-
tively affected by currency effects. By increasing sales by 3.8 %, 
we remained within our forecast.

We expected to see the highest increase in sales of over 10 % in 
the Asia-Pacific region in 2013. Here, we adjusted this forecast 
in our Q3 report to more than 10 % growth, including acquisitions. 
We were able to exceed this goal despite negative currency effects 
by achieving growth in sales, including acquisitions, of 28.1 % to 
EUR 56 million in 2013.

For the Americas and EME A regions, we had predicted neutral 
to slight or neutral to weak growth respectively. In the EME A 
region, we managed to significantly exceed our forecast due to 
new ramp-ups as a result of the EURO-6 standard to achieve 
5.6 % higher sales growth. In the Americas, the fact that the 
economy remained weak prevented us from achieving our growth 
goal there of 2.4 % organic growth by – 0.9 % in 2013 due to an 
extremely strong euro during the second half of the year.

By employing systematic cost reduction measures as part of our 
Global Excellence Programme and using intelligent sourcing 
strategies, we managed to lower our cost of materials ratio to 
42.4 %, which is even lower than the level we had projected. 

On the other hand, we were unable to confirm our forecast of a 
gradual and continued improvement in personnel costs. Per-
sonnel costs rose disproportionately to sales to 26.7 % in 2013 
due to the acquisitions we made, the sites we opened or expand-
ed, and the resulting increase in the number of employees. 

We had hoped that net other operating income and expenses 
would stabilise due to investments in growth and the expansion 
of our activities in the emerging nations. In relation to sales, at 
11.4 %, they were only slightly above the 11.1 % level of the pre-
vious year, therefore we feel we met our forecast. 

With a financial result of EUR – 15.6 million, we managed to meet 
our forecast (EUR – 15 million). 

Adjusted earnings per share, which is calculated on the basis of 
the adjusted earnings for the period, amounted to EUR 1.95 in 
2013 (2012: EUR 1.94). The reported earnings-per-share amount-
ed to EUR 1.74 (2012: EUR 1.78).

We had hoped that our net operating cash flow would remain 
stable at the adjusted level of the previous year of EUR 81.0 
million. Due to our positive operating result (EBITDA) and positive 
effects from reverse factoring on trade liabilities, we were able to 
significantly increase our forecast with net cash flow of EUR 103.9 
million.

We pursue a sustainable dividend policy and strive to achieve a 
pay-out ratio of approx. 30 % to 35 % of annual Group earnings. 
With the proposed dividend of EUR 0.70 per share and a pay-out 
ratio of 35.9 % of adjusted Group earnings, we are at the upper 
end of this range. 

GENERAL STATEMENT BY THE MANAGEMENT BOARD ON 

THE COURSE OF BUSINESS AND ECONOMIC SITUATION 

Financial year 2013 was essentially in line with the Management 
Board’s expectations. We managed to compensate for the weak 
start to the year because of the economy by the time the year 
ended. 

Due to the acquisitions we made, we were able to increase our 
originally forecast consolidation-related sales for the first and 
second quarters from EUR 20 million to EUR 25 million and 26 
million respectively. 

At the end of financial year 2013, total sales came in at EUR 635.5 
million. By achieving 2.5 % organic growth in sales and expand-
ing our sales by 4.4 % with the help of acquisitions, we slightly 
exceeded our November 2013 forecast. Despite the difficult eco-
nomic situation, we were able to increase our operating earnings 
and achieve an operational margin of 17.7 % as forecast.

If we take a look at specific segments, we can see that the vari-
ous regions experienced different developments: Whereas the 
APAC region recorded strong growth in all quarters mainly due 
to acquisitions, the EME A region – driven by new ramp-ups as a 
result of the EURO-6 standard – began experiencing significant 
organic growth starting in the second quarter. The Americas 
region also recorded solid organic growth starting in the third 
quarter, nevertheless currency effects had a negative effect on 
the total growth in sales in this region in 2013. 

At 32.6 % of earnings before taxes, the tax ratio was slightly 
higher than the target corridor that we had forecast of between 
30 % and 32 %. 

In light of the economic conditions, the Management Board is 
satisfied with how business developed in 2013. We succeeded 
in achieving most of our objectives. Through the acquisitions we 
made  and  by  expanding  our  capacities,  particularly  in  the 

NORMA Group SE Annual Report 2013Economic Report

69

OVERVIEW OF SALES CONTRIBUTIONS FROM THE COMPANIES ACQUIRED IN 2012 AND 2013 

Company 

Connectors Verbindungstechnik AG, Switzerland

Nordic Metalblok S.r.l., Italy

Chien Jin Plastic Sdn. Bhd., Malaysia 2)

Groen Bevestigingsmaterialen B.V., the Netherlands 3)

Davydick & Co. Pty Limited, Australia

Variant S.A., Poland

Guyco Pty Limited, Australia

Click Automotiva Industrial Ltda., Brazil 

Total

1) Until 12 months have expired following the acquisition 
2) as at 31 Dec. 2013: Share of 85 %
3) as at 31 Dec. 2013: Share of 90 % 

When added to the  
consolidated group 

Share of sales contribution 2013 1) 
in EUR millions

April 2012

July 2012

November 2012

December 2012

January 2013

June 2013

July 2013

September 2013

5.1

2.9

7.2

3.4

3.3

1.2

3.6

0

26.7

Asia-Pacific region, we managed to expand and strengthen our 
market position.

The Management Board considers the economic situation of 
NORMA Group to be stable and sustainable. This assessment 
is based on the results of our balance sheet and NORMA Group 
SE’s individual results in 2013 and takes business development 
up until the drawing up of the Group management report 2013 
into consideration. Business development through the start of 
2014 has been in line with the Management Board’s expectations 
up until this annual report was prepared.

EARNINGS, ASSETS AND FINANCIAL POSITION

The accounting rules changed in financial year 2013 due to the 
first-time use of IAS 19R. In order to better compare the earnings, 
assets and financial position, the figures in this annual report that 
pertain to 2012 have been adjusted to suit the new accounting 
rules and may therefore deviate from the figures published in 
annual report 2012. 

 Notes, p. 141. 

Sales and Earnings Performance
Order book remains at a high level
As at 31 December 2013, the order book was EUR 236.7 million 
and thus significantly higher than last year’s previous high level 
of EUR 215.4 million. Due to short-term orders in the area of DS, 
the order volume pertains mainly to EJT.

Moderate growth in sales despite economic weakness in the 
Americas and negative currency effects
We finished financial year 2013 successfully with Group sales of 
EUR 635.5 million (2012: EUR 604.6 million). We were thus able 

to achieve a 5.1 % increase over the previous year despite neg-
ative currency effects (– 1.8 %). Following a slow start to the first 
quarter due to economic conditions, we managed to signi ficantly 
increase our sales growth in the second, third and fourth quarters 
compared to the previous year. 

This growth resulted from the successfully integrated acquisitions 
on the one hand (+ 4.4 %), on the other hand, we were able to 
achieve 2.5 % organic growth in sales. The latter was driven 
mainly by new ramp-ups due to the EURO-6 standard. 

The companies acquired in 2012 and 2013 contributed EUR 26.7 
million to sales growth, but to various extents depending on when 
the acquisition took place. 

We meet the demand in our business with our global network of 
production plants with highly-developed joining technology. Our 
manufacturing facilities are mostly located in the markets that 
they serve. Accordingly, costs are incurred in the same currency 
in which we realise our sales revenues. Currency effects, in par-
ticular the correlating development of both the US dollar and the 
euro, had a negative impact on sales in 2013. Since we generate 
a large portion of our sales in the USA and the euro zone, a 
depreciation on the part of the US dollar is disadvantageous from 
a balance sheet perspective, since we report in euros and the 
profits generated in US dollars resulted in a lower computed euro 
value (translation effect). The currency relationship usually also 
reflects the differences in regional economic momentum. The 
average exchange rate of the US dollar to the euro was 1.33 in 
2013 and thus higher than the previous year’s average exchange 
rate of 1.28 USD/EUR. 

NORMA Group’s business development is subject to a certain 
seasonal fluctuation and is typically characterised by a strong 

Consolidated Management Report 
 
70

Sales  
in EUR  
millions

H 1

H 2

Percentage share 
of the entire  
year 2012

52.5 %

47.5 %

2012

317.7

286.9

2013

322.8

312.7

Percentage share 
of the entire  
year 2013

50.8 %

49.2 %

SALES

in EUR millions 

  2012 

  2013

340

320

300

280

260

322.8

317.7

312.7

286.9

H1

H2

first half of the year compared to the second half. In 2013, how-
ever, we experienced the opposite trend due to the weak eco-
nomic environment. 
 General Economic and Industry-Specific 
Environment, p. 64. In the first quarter, sales revenue amounted 
to EUR 159.3 million and was thus 0.3 per cent lower than in the 
first quarter of the previous year. In the second quarter, we not 
only generated positive sales revenues from our acquisitions, but 
also grew organically and generated sales of EUR 163.5 million, 
3.5 per cent more than in the second quarter of 2012. In the third 
quarter, at EUR 160 million, sales turned out to be somewhat 
weaker than in the previous quarter due to the effect of holidays 
with fewer business days in the summer and increasing uncer-
tainty regarding the further economic development. Compared 
to the same period in the previous year, however, sales rose by 
6.9 per cent. The fourth quarter was seasonally the weakest 
compared to the rest of the year with sales of EUR 152.8 million, 
but nevertheless exceeded the previous year’s period in 2012 
with sales growth of 11.2 percent.

Organic growth in the area of EJT;  
DS bolstered by acquisitions 
We generated total sales of EUR 443.9 million in the EJT unit. 
This represents an increase of 3.8 % over the previous year’s sales 
of EUR 427.6 million. The EJT unit also clearly experienced the 
weak economic environment at the beginning of the year and this 
resulted in a slight decline in EJT sales by – 2.4 % during the first 
quarter compared to the same period last year. Thanks to the 
three strong quarters that followed, the unit was able to compen-
sate for this again by recording significant organic growth in sales. 

The DS unit developed positively thanks to acquisitions. Sales 
rose from EUR 174.5 million in 2012 to EUR 193.6 million in the 
current financial year and thus by 11 %. 

EFFECTS ON GROUP SALES 

Sales 2012

Organic growth

Acquisitions

Currency effects

Sales 2013

 in  
EUR millions

Share  
in %

604.6

15.1

26.7

– 10.9

635.5

2.5

4.4

– 1.8

 5.1

DEVELOPMENT OF THE DISTRIBUTION CHANNELS

EJT

DS

2013

2012

2013

2012

443.9

3.8

427.6

3.9

193.6

11.0

174.5

2.5

70.0

71.0

30.0

29.0

Sales 
in EUR millions

Growth in %

Share of sales  
in %

Operational results increase at a high level 
We managed to increase our earnings before interest, taxes, de-
preciation and amortisation (adjusted EBITDA) by EUR 8.5 million 
or 7.1 % from EUR 120.8 million in 2012 to EUR 129.3 million in 
2013. EBITA amounted to EUR 112.6 million for the last financial 
year and was thus 6.9 % higher than the adjusted EBITA in 2012 
(EUR 105.4 million). This means we achieved a higher operating 
margin of 17.7 % compared to the previous year (2012: 17.4 %).

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
Economic Report

71

SALES DISTRIBUTION BY DISTRIBUTION CHANNELS 

SALES GROW TH

in % 

2012 in brackets

in EUR millions

DS  30 (29) 

700

600

500

400

300

200

100

0

70 (71)  EJT

604.6

635.5

2012

2013

Adjusted EBITDA generally comprises revenue, changes in in-
ventories of finished goods and work in progress, raw materials 
and consumables used, other operating income and expenses, 
and employee benefits expense, adjusted for material one-time 
effects. 

From the view of the Management Board, there were no import-
ant special effects in financial year 2013, therefore only the de-
preciation on fixed assets and intangible assets, in each case 
from purchase price allocations, are presented in adjusted form. 
Adjusted EBITA comprises adjusted EBITDA less depreciations, 
without depreciations from purchase price allocations. 
 Notes, 
p. 142. 

The main influencing factors on the development of our opera-
tional results include material and personnel costs, but also other 
operational earnings and expenditures.

The combination of stable prices and selective and specifically 
coordinated purchasing activities helped us to limit the increase 
in our material expenses to only 2.3 % from EUR 263.5 million to 
EUR 269.4 million in 2013, a lower rate than sales. This means 
we were able to significantly reduce our material cost ratio in 2013 
to 42.4 % (2012: 43.6 %). 
 Notes, p. 143 and Multi-Year Overview, 
p. 186. 

Personnel costs impacted by extended production capaci-
ties and acquisitions 
Employee benefits expense increased by 8.4 % from EUR 156.5 
million to EUR 169.7 million compared to last year. The personnel 
cost ratio rose from 25.9 % in 2012 to 26.7 %. This increase in 
personnel costs can be attributed mainly to acquisitions and 
expansion of sites and the resulting increase in the average num-
ber of employees (without temporary employees) to 3,945 (pre-
vious year: 3,577). 

 Production and Logistics, p. 78. 

Cost of materials ratio improved again
Austenitic and ferritic steels as well as plastic granules are key 
components of the raw materials we use. Despite relatively stable 
market prices for steel-related goods last year, we managed to 
lower our purchase prices for the respective material groups for 
individual NORMA plants quite significantly by using intelligent 
commodity strategies. We were able to negotiate better terms 
by reducing the number of suppliers and leveraging volumes 
across multiple NORMA Group plants. By identifying new sup-
pliers in best-cost countries and developing sustainable partner-
ships,  we  secure  ourselves  market  compatible  and  globally 
competitive price levels for our materials over the long term. 

Other operating income and expenses relatively stable 
Other operating income and expenses in 2013 amounted to EUR 
– 72.4 million (previous year: EUR – 67.1 million). Thus, the rate of 
11.1 % with respect to sales increased slightly to 11.4 %. This slight 
increase in the ratio can be attributed among other things to one-
off expenses that were incurred by transforming NORMA Group 
AG into a Societas Europaea (SE) in the second quarter of 2013.

Gross margin improved 
After deducting material costs (EUR 269.4 million), changes in 
inventories (EUR 1.9 million) and other own work capitalised (EUR 
3.4 million) of sales, we reported gross profit of EUR 371.4 million 
in 2013 (2012: EUR 344.4 million). This means our gross margin 
improved by 1.4 percentage points to 58.4 % after 57.0 % in 2012. 

Consolidated Management Report72

ADJUSTED EBITA AND EBITA MARGIN

COST OF MATERIALS AND COST OF MATERIALS R ATIO

in EUR millions

in EUR millions

17.4 %

105.4

17.7 %

112.6

150

100

80

0

43.6 %

263.5

42.4 %

269.4

400

300

200

100

0

2012

2013

2012

2013

Net financial income impacted negatively by currency effects 
We generated net financial income of EUR – 15.6 million in 2013. 
This is an increase of EUR 2.4 million or 18.3 % compared to EUR 
– 13.2 million last year. This can be attributed for the most part 
to currency losses from financing activities in the amount of EUR 
1.4 million (2012: earnings of EUR 0.8 million), but also the issuing 
of the promissory note and the resulting interest expense in the 
second half of the year. 

Net income after tax increases again
The adjusted income taxes rose from EUR – 26.9 million in 2012 
to EUR – 30.0 million last year. This equates to an adjusted tax 
rate of 32.6 % (2012: 30.3 %). Effects from company restructuring 
in Germany were adjusted.

We increased our adjusted net income after tax from EUR 61.8 
million by 0.4 % to EUR 62.1 million in 2013.

Adjusted earnings per share 
Adjusted earnings per share amounted to EUR 1.95 (2012: EUR 
1.94) and were thus 0.3 % higher than the previous year’s earn-
ings. 

Financial position and cash flows 
Total assets reflect issuance of a promissory note  
and acquisitions 
Total assets increased to EUR 823.7 million in 2013 and were 
thus 19.1 % higher than the balance sheet in 2012 (EUR 691.8 
million). This increase can be attributed in particular to the prom-
issory note that was issued in the third quarter of 2013 and the 
resulting increase in cash and cash equivalents and loan liabilities.

Non-current assets relatively stable
Non-current assets amounted to EUR 450.6 million or around 
54.7 % of total assets at the end of the year. They increased by 
EUR 5.4 million or 1.2 % compared to 2012 (EUR 445.1 million). 

Whereas fixed assets increased by EUR 6.3 million or 5.8 % to EUR 
115.4 million due to the acquisitions and investments in property, 
plant and equipment, goodwill declined by EUR 2.0 million or 0.9 % 
from EUR 235.3 million to EUR 233.2 million. The positive effects 
of the acquisitions and offsetting negative currency effects had an 
impact here. Furthermore, goodwill includes additions from the 
acquisitions made in financial year 2013 in the amount of EUR 1.7 
million. 
 Notes, p. 149. At EUR 92.9 million, other intangible assets 
were close to last year’s level (2012: EUR 92.5 million).

Current assets positively impacted by the increase in cash 
and cash equivalents 
Current assets amounting to EUR 373.1 million as at 31 Decem-
ber were 51.3 % higher than last year’s level of EUR 246.7 million. 
This significant increase resulted mainly from the EUR 121.8 mil-
lion increase in cash and cash equivalents to EUR 194.2 million. 
This can be attributed to the promissory note that was issued in 
the third quarter of 2013.

Furthermore, inventories increased by 7.3 % to EUR 79.8 million 
(2012: EUR 74.3 million). This increase resulted from the ex pected 
higher business activity in the first quarter of 2013.

Compared to 2012, trade receivables and other receivables in-
creased by about 13.7 % from EUR 79.3 million to EUR 90.1 
million. As at 30 June 2013, this still amounted to EUR 102.2 
million. The reduction in this item starting at the second half of 
the year reflects mainly the usual seasonal course of business. 

NORMA Group SE Annual Report 2013Economic Report

73

The higher final level can be attributed to the outstanding growth 
in the fourth quarter and increased business activity compared 
to the same quarter in the previous year. 

As at 31 December 2013, current assets amounted to 45.3 % of 
total assets (2012: 36 %).

Group equity base remains at a high level 
Consolidated equity as at 31 December 2013 amounted to EUR 
319.9 million and thus rose by 10.6 % or EUR 30.7 million compared 
to the previous year (2012: EUR 289.2 million). This increase re-
sulted mainly from the net profit for the period of EUR 55.6 million. 
In contrast, the dividends paid in the second quarter in the amount 
of EUR 20.7 million reduced equity. Thus, the equity ratio was 
38.8 % due to the higher total assets and thus declined by 41.8 % 
compared to last year’s level. 

The increase in non-current loan liabilities can be attributed on 
the one hand to the issuance of a promissory note in the report-
ing year in the amount of EUR 125 million. The premature repay-
ment of EUR 101.4 million of the syndicated credit line in January 
2014 that had already been taken into consideration in present-
ing the maturities as at 31 December 2013 had the opposite 
effect. The decline in the derivative financial liabilities can be attri-
buted to the lower nominal value of the derivative securities due 
to planned principle payments, reclassification of derivative lia-
bilities to the short-term category and the positive development 
of market values of hedging instruments due to the change in the 
market  environment  and  higher  interest  rate  expectations 
amongst market participants. The respective derivatives stand 
in security relationships with the loan liabilities that were repaid 
prematurely in January 2014 and were therefore corre spondingly 
reclassified to the current area.

Due to the premature repayment of EUR 101.4 million of the 
syndicated financing in January 2014 with the help of the funds 
raised by the promissory note, the equity ratio will increase again 
this year. 

 Supplementary Report, p. 91. 

Current liabilities 
Current liabilities increased by EUR 107.2 million from EUR 135.2 
million to EUR 242.4 million and thus amounted to around 29.4 % 
(2012: 19.5 %) of total assets.

Net debt considerably lower 
At EUR 153.5 million, net debt was considerably lower than in 
2012 (EUR 199.0 million) despite the acquisitions and the payment 
of a dividend. Gearing (net debt in relation to equity) of 0.5 was 
significantly below the level of 0.7 as at the end of 2012. Net 
financial debt included derivative (non-cash liabilities) totalling 
EUR 15.3 million (2012: EUR 24.8 million). 

Capital commitment in (trade) working capital 
(Trade) working capital (inventories plus receivables minus liabil-
ities, both primarily from trade payables and trade receivables) 
was EUR 110.9 million as at 31 December 2013, and thus 4.4 % 
lower than last year’s figure of EUR 115.9 million. The reduction 
in working capital can be attributed among other things to opti-
mised working capital management. Here, we managed to in-
crease the liquidity of NORMA Group through a better balance 
of non-current liabilities and trade payables. By making greater 
use of alternative financing forms, such as reverse factoring, we 
achieved a significant extension in our average payment targets 
(payables) from our largest suppliers.

Non-current liabilities
Non-current liabilities amounted to EUR 261.4 million as at 31 
December 2013, and were thus around 31.7 % of total assets. 
This means we were able to reduce them by EUR 6.1 million or 
2.3 % compared to last year. Two opposing effects had an impact. 
On the one hand, loans payable increased by 5.4 % from EUR 
190.7 million to EUR 200.9 million, derivative financial liabilities 
declined significantly by EUR 16.4 million from EUR 24.7 million 
to EUR 8.3 million. 

The increase in current liabilities can be attributed mainly to the 
EUR 74.1 million increase in current loans payable from EUR 51.0 
million to EUR 125.1 million. Analogous to the decline in non-cur-
rent loan liabilities, this increase resulted mainly from premature 
principal payments on the syndicated credit line in the amount 
of a partial payment of EUR 101.4 million, which was already 
taken into consideration when the maturities were presented as 
at 31 December 2013. 

Furthermore, due to the introduction of reverse factoring and 
optimisation of working capital management, trade liabilities in-
creased by 56.7 % compared to the previous year to EUR 59.0 
million. 

Costs of capital 
No corporate debt rating has been assigned. The implicit invest-
ment grade contained in the conditions of the promissory note 
loan is BBB. We currently expect no significant change in the 
foreign capital cost rate.

Accounting treatment of carrying amounts 
As a rule, we recognise the carrying amounts of assets and lia-
bilities at amortised cost. Derivative financial instruments and 
available-for-sale financial assets are measured at fair value. Cash 
and cash equivalents are reported at nominal value. 
 Notes, 
p. 122.

Off-balance sheet financial instruments 
NORMA Group relies on rental agreements (so-called operating 
leasing) for its financing, but only to a very limited extent. These 

Consolidated Management Report74

ASSETS AND LIABILITIES STRUCTURE

in EUR millions

Assets

451

2013

446 

2012

Liabilities

179

194

320

262 

242

824

2013

824

174 

72 

289 

267 

135 

692 

2012

692 

   Non-current  

assets

   Current 
assets

   Cash and cash 

equivalents

  Equity

   Non-current 

liabilities

   Current 
liabilities

are not reflected in the consolidated financial statements. There 
were  no  other  major  off-balance  sheet  financial  instruments 
during the reporting period January to December 2013.

the short-term revolving credit line for working capital or to finance 
acquisitions includes an interest rate change risk due to the fact 
that this has not been hedged by using derivatives. 

Unrecognised intangible assets 
NORMA Group’s rights to the brands it owns are recognised in 
the balance sheet as intangible assets together with its patents. 
However, the reputation of these brands and how well known 
they are among our customers also play an important role in our 
success, as does consumer confidence in our products and 
solutions. Well-established customer relationships are equally 
important to us. These are also supported by our distribution 
network built up over many years. 

 Worldmap. 

The entire syndicated loan was initially issued solely on a variable 
euro basis. To accommodate our Group’s local cash flows, most 
of the credit amount was paid out in our three main currencies, the 
US dollar, the Swedish krona and the British pound, back in 2011 
and hedged by derivative structures. This enabled us to minimise 
currency and interest rate change risks. The changes in value of 
the instruments chosen are recorded directly in the equity position 
as part of hedge accounting. Partial tranches will possibly be repaid 
to some extent in 2014 or 2015 by using promissory note funds.

The know-how and experience of our employees also play an 
important part in the success of the Company. We also regard 
our many years of research and development expertise and proj-
ect  management  know-how  as  competitive  advantages  for 
NORMA Group. These values are not recognised on the balance 
sheet. 

 Non-Financial Indicators, p. 78 onwards. 

Most of the supply and service relationships between individual 
currencies are simultaneously hedged over the course of the year.

To minimise risks, we strive to achieve broad diversification of our 
financing instruments over the medium term. These also include 
prolongation of repayment obligations and an even distribution 
of the maturity profile.

Financial Management
Strategic financing measures 
The  original  financing  volume  at  the  time  of  the  IPO  in  2011 
amounted to EUR 375 million. This includes an amortising struc-
ture. As at 31 December 2013, the credit amount was EUR 200.5 
million with an interest margin of under 1.75 basis points above 
the 3-month-EURIBOR. This contains a revolving credit valued 
at EUR 125 million that was drawn down by EUR 5.5 million by 
the end of 2013. The credit line was intentionally converted over 
to the fixed rate positions using derivative instruments to ensure 
that no interest rate change risk exists before the term ends. Only 

The issuance of a promissory note loan in the amount of EUR 
125 million with a 5, 7, and 10-year term for the first time ever 
represented an important step towards this. This new instrument 
contributes about one-third to our financing mix. The strong in-
terest from the institutions that issued this loan resulted in high 
oversubscription and therefore also an attractive credit margin. 
Due to the strong condition of the foreign capital markets when 
the promissory note loan was issued, we were able to achieve 
an average interest rate (EURIBOR + margin) of less than 3.0 
percent. With EUR 21 million, we managed to place a significant 
share in the 10-year tranche. As with our syndicated loan, all 

NORMA Group SE Annual Report 2013 
Economic Report

75

tranches were either hedged to begin with or hedged using de-
rivative structures as fixed interest payment positions to limit the 
risk of a change in interest rates. These funds are used to finance 
general operations and will be partly used to repay existing loans 
in 2014 or 2015 with a term until 30 March 2016. We therefore 
managed to achieve a significant extension of the term and an 
even repayment profile for half of the original credit tranche of 
EUR 250 million from this financing. The operating credit line in 
the amount of EUR 125 million which has hardly been used will 
remain in effect until 2016. The average interest rate of the prom-
issory  note  loan  of  3.0  percent  corresponds  to  the  market 
assess ment of an ‘Investment Grade’ for NORMA Group.

As at 31 December 2013, we complied with all of the indicators 
contained in the loan contracts (financial covenant: equity ratio, 
interest ratio, financial debt ratio, change of control). The securi-
ties that had originally been provided in 2011 to receive the loan 
have been released. 

 Notes, p. 100. 

Further  concrete  financing  steps  will  depend  on  the  current 
changes in the financing markets and acquisition potentials. We 
also always take risks from changes in exchange rates that are 
limited by using derivative structures into consideration.

Development of cash flow 
Significant increase in operating net cash flow
We achieved operating net cash flow of EUR 103.9 million in 2013. 
This was 28.2 % higher than last year’s level of EUR 81.0 million. 
The increase in operating net cash flow reflects the good position 
our business is in and is mainly attributable to the increase in 
operating results (EBITDA). In relation to total sales, net cash flow 
rose by 16.3 % in financial year 2013 (2012: 13.4 %). 

Higher cash flow from operating activities 
We generated a cash flow of EUR 115.4 million from operating 
activities in 2013. This corresponds to an increase of around EUR 
19.2 million or roughly 20.0 % compared to the previous year 
(2012: EUR 96.1 million). 

This increase was due for the most part to the repayment of trade 
and other liabilities which are also impacted by the effect of re-
serve factoring discussed earlier.

Cash flow from investing activities 
In 2013, cash outflow from investing activities amounted to EUR 
43.4 million (2012: EUR 58.1 million). 

The difference to the previous year is mainly due to a reduction 
in the net payments for acquisitions of EUR 29.0 million by 54.4 % 
to EUR 13.2 million. Expenditures for property, plant and equip-
ment (EUR 21.3 million) were slightly lower than last year (2012: 
EUR 23.9 million), while intangible assets amounting to EUR 6.1 
million rose slightly to EUR 9.3 million. 

Capital  expenditures  in  2013  related  in  particular  to  projects 
aimed at expanding our manufacturing capacities in the United 
Kingdom, Serbia, Mexico, the USA, China and Brazil. 
 Organi-
sational and Process Advantages, p. 78. 

Capital expenditure on property, plant and equipment and in-
tangible assets came in at 4.8 %. Based on the long-term growth 
trend, we also aim to invest in expansion and maintenance in the 
medium-term at a rate of about 4.5 % of sales on an annual 
basis. 

Cash flow from financing activities impacted by  
the promissory note
In 2013, cash outflow from financing activities amounted to EUR 
51.7 million, whereas it was EUR 34.1 million in 2012. This re sulted 
mainly from the payments received in conjunction with the prom-
issory note issued in mid-2013. Cash flow pertained for the most 
part to the payment of dividends to shareholders in the amount 
of EUR 20.7 million (2012: 19.1 million), as well as principal pay-
ments on loans in the amount of EUR 47.1 million (2012: EUR 23.2 
million). 

 Notes, p. 117. 

Investment analysis 
We invest the funds from operating cash flow in our growth. Last 
year, we further expanded the plant we founded in Serbia in 2011. 
In Asia, our internal and external growth was strengthened by 
building new production sites and making strategic acquisitions. 
By acquiring the distribution business of Variant S.A. in Poland, 
we shorten the supply process to our customers by one level and 
therefore have now moved closer to our end customers. By ac-
quiring the distribution business of Davydick and Guyco in Aus-
tralia, we have added new products and new sales partners and 
further extended our presence on the continent. Furthermore, 
we strengthened our position in the water and wastewater mar-
ket in the Asian region. By acquiring part of Click Automotiva 
Industrial and setting up a production site in Brazil, we were able 
to strengthen our market position in South America. Moreover, 
we invested in automating and optimising our existing plants all 
 Organisational and Process Advantages, p. 78. 
over the world. 

Capital expenditures that have not yet been realised for which 
contractual obligations exist as at 31 December 2013 amount to 
EUR 1.4 million. These pertained mainly to investments in fixed 
assets in Germany (kEUR 893), China (kEUR 531) and Poland 
(kEUR 19).

Summary on financial position 
Last year, we managed to improve our financial position even 
further thanks to solid results, continued strong cash flow and 
by  successfully  issuing  a  promissory  note.  Our  equity  ratio 
reached 38.8 % in 2013 and remains at a high level. We succeed-
ed in achieving this despite issuing a promissory note in the 

Consolidated Management Report76

DEVELOPMENT OF THE SEGMENTS

EMEA

Americas

Asia-Pacific

in EUR millions

External sales

Contribution to consolidated sales 

Adjusted EBITDA 1)

2013

387.9

61 % 

83.9

2012 2) Change

367.5

+ 5.6 %

61 %  

79.3

+ 5.8 %

2013

191.6

30 %

45.2

2012 2) Change

193.3

– 0.9 %

32 % 

43.0

+ 5.2 %

2013

56.0

9 % 

6.5

2012 2) Change

43.7

+ 28.1 %

7 % 

5.2

+ 25.0 %

1) The adjustments relate to adjustments within the individual segments. At Group level no adjustments were made in the EBITDA.
2) Restated due to effects of IAS 19R. 

amount of EUR 125 million, acquiring additional companies and 
paying out a dividend of EUR 0.65 per share for financial year 
2012. Our current financing offers a sound foundation for our 
medium term growth strategy.

SEGMENT REPORTING

By developing new markets and customers, we increased the 
share of sales realised internationally even further from 67.4 % to 
70.4 % in the financial year just ended, thereby continuing our 
strategy of internationalisation.

EMEA
Solid development of sales in the EMEA region
Despite a decline in the volumes in some industries during the 
first quarter of 2013, the EME A region developed positively for 
the year overall. Whereas the first quarter was relatively slow due 
to the economic conditions and only yielded growth due to the 
acquisitions, the improved economic conditions resulted in a 
moderate improvement in the second quarter and significant 
organic growth in sales starting in the third quarter. This devel-
opment was complemented by the new ramp-ups due to the 
EURO-6 emissions standard. With respect to the entire year, we 
achieved solid growth in sales of 5.6 %. This equates to an in-
crease in external sales of around 20 million from EUR 367.5 
million in 2012 to EUR 387.9 million. Besides the growth of 3.4 % 
from acquisitions, we experienced solid organic growth of 2.9 % 
on the challenging European market. The share of the EME A 
region in relation to total sales remained at 61 %, the same level 
as last year.

Positive EBITDA growth
Adjusted EBITDA increased by 5.8 % from EUR 79.3 million in 
2012 to EUR 83.9 million in 2013. At 21.6 %, the EBITDA margin 
remained at the same level as last year, and this despite a decline 
in  volume  and  the  investments  in  new  products  for  the  new 
EURO-6 engine generation.

Assets increased due to the acquisition of Variant, on the one 
hand, and the increase in trade payables from EUR 457.4 million 
as at 31 December 2012 to EUR 490.3 million as at 31 December 
2013.

Investments amounted to EUR 13.1 million and were thus 13.8 % 
lower than in 2012 (EUR 15.2 million). These funds were mainly 
invested in production facilities to increase our capacities at the 
German sites, but also in Serbia and the United Kingdom.

The Americas
Negative impact of currency development
The Americas segment generated EUR 191.6 million in sales in 
2013, which were slightly lower than last year’s level of EUR 193.3 
million.  The  positive  currency  development  that  drove  sales 
growth last year turned in the opposite direction in 2013 and had 
a negative impact on sales denominated in the euro. For the year 
2013 as a whole, we recorded a 0.9 % decline in sales. This 
means that the organic growth of 2.4 % for the year was over-
shadowed by negative currency effects of – 3.3 %. This region’s 
share of sales in relation to total sales declined to 30 % in 2013 
(2012: 32 %).

NORMA Group SE Annual Report 2013 
 
 
 
 
Economic Report

77

BRE AKDOWN OF SALES BY SEGMENT

in % 

Asia-Pacific  9 (7) 

2012 in brackets

30 (32)  
Americas

61 (61)  
EMEA

Over the course of the year, we were able to achieve a sequential 
improvement in sales growth. While the first and second quarter 
(Q1: – 7.0 %, Q2: – 5.8 %) remained relatively weak due to the 
economy and currency effects, the situation improved consider-
ably in line with the gradual recovery of the US economy towards 
the end of the year. In the fourth quarter, we achieved organic 
growth compared to the previous year’s period of 16.8 % due to 
the strong improvement in the economic situation. 

Adjusted EBITDA amounted to EUR 45.2 million in 2013 and was 
thus 5.2 % higher than the previous year’s level of EUR 43.0 
million. The EBITDA margin improved from 22.2 % to 23.6 % com-
pared to last year. Among other things, this is due to the reduc-
tion of our cost base as a result of measures from our Global 
Excellence Programme.

Assets (EUR 210 million) hardly changed at all compared to last 
year (2012: EUR 209.9 million). Adjusted for currency effects, 
however, they increased by EUR 9.6 million also due to the ac-
quisition of assets of Click Automotiva Industrial Ltda. that rep-
resent a portion of production. 

Investments were EUR 7.3 million or 9.5 % higher than last year’s 
level of EUR 6.7 million. The main focuses of investments included 
the production facilities at our plants in Auburn Hills and St. Clair.

Asia-Pacific  
Dynamic sales growth
The Asia-Pacific region continues to be of paramount importance 
to the future growth of NORMA Group. Higher incomes and a 
better standard of living in the emerging Asian economies results 
in higher demand for high-quality products in all areas of life. 

We generated sales of EUR 56.0 million in the Asia-Pacific region 
in 2013 and thus exceeded last year’s level by 28.1 % (2012: EUR 
43.8 million). This growth was driven mainly by acquisitions. Ad-
justed for acquisitions, sales amounted to EUR 41.9 million in 
2013. The Asia-Pacific region accounted for a 9 % share of sales 
in 2013, which was two percentage points higher than the share 
in 2012. 

Adjusted EBITDA rose by 25 % from EUR 5.2 million in 2012 to 
EUR 6.5 million. The EBITDA margin was 11.6% and thus slightly 
lower than the ratio of 11.8 % the previous year. This can be at-
tributed to expansion of sites and merger and acquisition activ-
ities, among other factors.

Assets rose from EUR 51.2 million to EUR 61.9 million and thus 
by 20.8 % in 2013. This can be attributed partly to acquisitions, 
but for the most part resulted from the operating business.

Investments in 2013 were made mainly to expand our second 
site in China and in urea manufacturing at our existing Chinese 
site in Qingdao. Investments amounted to EUR 6.7 million in 2013 
and thus rose by 16.8 % compared to the previous year (2012: 
EUR 5.8 million).

Consolidated Management Report78

Central management of financing
Due to the fact that financing as a whole is controlled centrally, 
we forgo publishing a separate list of financing by segments. We 
strive to achieve an investment ratio and cash generation in every 
segment that is in line with the Group average in the medium-term. 

ORGANISATIONAL AND PROCESS ADVANTAGES

Production and Logistics
NORMA Group manufactures approximately 30,000 different 
products at 21 sites all over the world. Furthermore, we operate 
distribution, sales and competence centres in 27 countries that 
supply our customers in the respective regions. Our largest man-
ufacturing site is based in Maintal near Frankfurt/Main, Germany. 

 Worldmap.

 Business Model, p. 52) involve differ-
Our product categories (
ent materials, production processes, technical expertise and 
sterility requirements. Because of how few synergies there are 
between these production processes, we try to keep the product 
categories separate when it comes to producing them.

We have implemented this approach quite strictly in Europe and 
the USA. In emerging economies in which we only have one plant, 
however, both product categories are manufactured at a single 
site.

Constantly improving manufacturing structures  
and processes
As part of our Global Excellence Programme that we introduced 
in 2009, we constantly analyse and identify potential for optimi-
sation in all areas and implement the appropriate measures aimed 
at realising these. We already completed comprehensive optimi-
sation of our manufacturing structure in Europe in 2010. As part 
of our optimisation efforts, we have bundled high-volume auto-
mated and essentially standardized production processes at 
specific high-tech manufacturing lines. This has allowed us to 
take advantage of considerable economies of scale. Production 
processes that require a higher degree of manual assembly work 
are based mainly in low-wage countries.

Manufacturing close to our customers and  
high reliability of delivery 
In order to optimise our production and logistics costs, we always 
strive to manufacture in the regions our customers are based in. 
This enables us to reduce our working capital and production 
costs, but also to minimise delivery risks and thus be able to 
respond quickly and flexibly to fluctuations in demand.

We constantly strive to shorten our delivery times, optimise our 
supply chain and freight and customs costs, but also to minimise 
negative effects on the environment. For this purpose, we put a 
central warehouse into operation in Moscow, Russia, and Auburn 
Hills, USA, over the last two years. This has enabled us to process 
customer orders directly at the warehouse in less than a week 
and significantly reduce the previous delivery times. 

Furthermore, we sign annual agreements with those freight and 
logistics service providers who promise to deliver us the best 
possible results with respect to costs and environmentally rele-
vant aspects. 

Flexible expansion of capacities
The capacity utilisation of our manufacturing and storage facilities 
varies from site to site. In order to have sufficient capacity available 
at all times, we plan our investments proactively: In emerging 
countries, where we already have a manufacturing site, we see 
to it that sufficient production space to be able to expand pro-
duction capacity successively when needed is available from the 
very start. In industrial nations, on the other hand, we strive to 
prevent having to invest in additional manufacturing space when-
ever possible. Instead, we try to make our manufacturing pro-
cesses as lean as possible in order to be able to use the existing 
space to create additional capacity. 

Capacity utilization also varies from site to site. Most of the prod-
ucts in the area of EJT are customer- and application-specific. 
For this reason, the facilities and tools we use to manufacture 
these products are also usually quite specific. Our investments 
in new operating equipment are therefore made relatively pro-
portionate to prototype development, type testing and the be-
ginning of manufacturing at our customers’ sites. 

In contrast to the area of EJT, we rely on standardised products 
and production equipment in the area of DS. This means that we 
can extend our capacities quickly and easily in case of increasing 
customers’ demands.

Investments and acquisitions in 2013
As part of our company’s strategy, we rely not only on organic 
 Corporate 
growth, but also on growth through key acquisitions. 
Goals and Strategies, p. 58. We constantly optimise and further 
de velop our production sites in order to be able to integrate new 
acquisitions as effectively as possible and ensure the efficiency 
of our production structures.

Apart from the acquisitions, the following investments toward 
expanding our capacities were made in 2013:

NORMA Group SE Annual Report 2013Economic Report

79

Newbury,  
United Kingdom

Serbia

Capacity extension of our plant in Newbury and ex-
pansion of production space by 1,850 m² as a reaction 
to strong growth in demand for our VPP clamps from 
our European customers 

Expansion of extrusion capacities in order to prepare  
for the market introduction of second-generation fluid 
systems at our European OEMs

Riese Pio X,  
Italy

Acquisition of Nordic Metalblok to create additional  
capacity and contribute to further consolidation of the 
European metal-based clamp market

Moscow,  
Russia

Juarez,  
Mexico

Monterrey,  
Mexico

Establishment of distribution platform in Moscow in  
order to improve customer service

Capacity increase for our roll-forming equipment

Expansion of existing production line in order to keep  
up with growing demand for products in the area  
of Selective Catalytic Reduction (SCR) in the North 
American market.

Implementation of standard ERP-system in order to  
improve efficiency of managing supply chains, financial 
processes and customer service.

St. Clair,  
Michigan, USA

Implementation of an automated assembly system and  
expansion of plastic injection moulding capacities.

Changzhou, 
China

Establishment of a second plant in China (10,800 m²) 
for production of metal-based joining products for  
Chinese, Japanese and Western OEMs.

Pune, India

Start of operation of a production facility in Pune.

Quality Management
Our products are often critical to the ability of our customers’ end 
products to function properly. It is therefore extremely important 
for us to ensure that we deliver outstanding quality. In order to 
be able to offer our customers around the world the same high 
quality, we observe the quality standards ISO 9001, TS 16949 
and ISO 14001 throughout the entire Group. Even our plants that 
have been in existence for quite some time have all been certified 
based on these standards. Certification of plants that were built 
more recently or acquired is also planned. Two sites that supply 
to the aviation industry have also been certified in accordance 
with EN 9100, and various product categories have been ap-
proved especially for the shipping and construction industry. 
Furthermore, regional standards are also taken into consideration. 
In addition, the same consistent production processes are used 
at all NORMA Group sites. This know-how is shared and com-
municated inside the Group through close collaboration between 
the various sites and gradual implementation of new quality man-
agement (CAQ) software.

Quality management at NORMA Group is based on an inte grated, 
holistic approach that already starts with advanced planning of 
quality and includes the entire process.

In 2013, we managed to reduce the number of returned parts 
per million (PPM) to 24 (2012: 34). The number of quality-related 
complaints per month could be reduced to an average of 9 (2012: 
10.2).

Innovative methods of process optimisation
NORMA Group relies on many different proven methods to ana-
lyse processes, identify defects early and ultimately achieve 
systematic process improvements. These include statistical pro-
cess regulation, kaizen, the 5S methodology on optimisation of 
workplaces, the Six Sigma method for analysing and eliminating 
defects in development and manufacturing, but also the daily 
Gemba Walk through the production halls that was introduced 
in June 2013. With the latter, individual processes are inspected 
by an interdisciplinary team in the opposite order of the workflow. 
Data on current and targeted performance, unplanned down-
time, accidents at work, the order situation, backlogs and qual-
ity defects is collected by the employees at each site and then 
analysed. The goal is to identify potential for improvements at 
every station and implement the appropriate measures quickly. 
The Gemba Walk has already brought significant improvements 
to the processes, a reduction in delivery backlogs, for example.

Customers reward NORMA quality 
The many awards that we have received from our customers in 
recent years clearly show that they are pleased with the quality 
of our products:

  April 2013: Awarded with ‘Best Technology Innovation’ price 
by China’s automotive B2B marketplace Gasgoo International
  August 2013: Receipt of the ‘50 PPM Award’ from American 
car manufacturer Paccar Inc.
  October 2013: Receipt of the ‘Ford Q1 Award’ for our plant in 
Monterrey, Mexico
  October 2013: Receipt of the ‘Ford Q1 Award’ for our plant in 
Monterrey, Mexico
  January 2014: Receipt of the ‘Best Partner Award’ by General 
Motors Shanghai
  February  2014:  Receipt  of  the  ‘Captain  Misa  Anastasijevic 
Award’ in Serbia
  March 2014: Certified ‘A-class supplier’ by FAW-Volkswagen 
Automobile, China

Consolidated Management Report80

DEVELOPMENT OF NICKEL COMMODIT Y PRICES FROM 2012 TO 2013

in USD / Metric ton 

Source: Dow Jones

21,000  

20,000 

19,000 

18,000 

17,000 

16,000 

15,000 

14,000 

13,000

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Q2 2013

Q3 2013

Q4 2013

DEVELOPMENT OF NICKEL COMMODIT Y PRICES AND THE ALLOY SURCHARGE 1.4301 FROM 2012 TO 2013

 Alloy surcharge of flat products 1.4301 X5CrNi18-10 Europe (Outokumpu) cash in EUR (left scale) 
 Nickel on the LME 3 months in EUR (right scale)

Source: Dow Jones 

1,600

1,500

1,400

1,300

1,200

1,100

1,000

18,000  

16,000 

14,000 

12,000 

10,000 

8,000

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Q2 2013

Q3 2013

Q4 2013

MATERIAL PURCHASES IN 2013

STRUCTUR AL ANALYSIS OF SUPPLIERS IN 2013

in %

Alloy surcharges  9

Production mate-  4 
rials (various)

19  Steel, wire

Indirect 
  materials   25 
 (MRO, DS, 
  various)

Electronic 
components   1

20   
Metal  
components

Plastic parts  8 

7  Rubber moulded parts

7  Granules

in % 

100

80

60

40

20

0

  Top 10 

  Top 50 

  Top 100

81

65

32

Share of suppliers in the purchasing volume

NORMA Group SE Annual Report 2013 
 
 
 
Economic Report

81

Export controls
Due to the many cross-border deliveries, effective and reliable 
customs processes are extremely important to us. We participate 
in various customs and trade partnership programs in order to 
ensure that our supply chains are stable and reliable. Our German 
plants have held the permit to act as an Authorised Economic 
Operator  –  Customs  Simplifications  (AEO-C)  already  since 
2010 / 2011. In March 2013, our plant in the Czech Republic suc-
cessfully received a certificate. Since September 2013, following 
a scheduled evaluation by a US customs authority, our plant in 
Michigan, USA, has been a member of the “Customs and Trade 
Partnership against Terrorism” (C-TPAT).

In 2010, we implemented an export control programme in order 
to ensure that our supply chain fully meets the legal requirements. 
We conduct reviews of all business partners at least once a year 
in order to rule out that we supply legally sanctioned third parties.

Relatively stable commodity prices 
The market prices for steel-related materials remained relatively 
stable on average in 2013. Alloy surcharges for stainless steel, 
on the other hand, declined compared to 2012 and remained at 
a relatively low level compared to previous years. This was due 
mainly to declining nickel prices.

In the area of granules, the supplier situation normalised consid-
erably again in 2013 following the accident with serious conse-
quences that took place at one of our preliminary material sup-
pliers’ sites in 2012 and the resulting global shortage of supply 
of polyamide 12. Due to the fact that the situation returned to 
normal in the area of high-performance polyamides and com-
modity prices (butadiene, for example) declined to some extent, 
we managed to negotiate better purchasing agreements for the 
Group in 2013.

PURCHASING AND SUPPLIER MANAGEMENT 

Material costs represent the highest cost position for a manufac-
turing company like NORMA Group next to personnel costs. 
Because they significantly affect NORMA Group’s profits, pur-
chasing and supplier management both play a decisive role in 
the success of the Group.

Proactive management of direct and indirect material costs and 
services is the most important task for the purchasing depart-
ment. These pertain mainly to the direct material areas of steels 
(strip steels of various grades), stainless steels, wires, technical 
thermoplastics, polyamides, granules, plastics, rubber and met-
al components, but also electronic components. Due to the fact 
that these commodities are subject to price changes, it is up to 
purchasing to lower these price risks by employing systematic 
material and supplier risk management. For this reason, we have 
developed a high-performance global Group purchasing struc-
ture in order to leverage economies of scale within the Group in 
purchasing the most important product areas and acquiring these 
as competitively as possible. 

Furthermore, we always strive to ensure permanently competitive 
purchasing prices by constantly optimising our selection of sup-
pliers and by employing the BLC (Best-landed-cost) approach. 
We also protect ourselves from the volatility of raw material prices 
by signing purchasing contracts with terms of up to 12 months 
and longer.

Global structure and regional expertise
Purchasing of commodities and materials at NORMA Group is 
managed by a global commodity structure for all domestic and 
foreign Group companies. Here, regional teams contribute their 
unique expertise with respect to local market conditions and cost 
drivers that are typical for a region. This structure that was es-
tablished for the EMEA region back in 2012 has made a significant 
contribution to continuously improving the cost of materials ratio 
and ensuring that our purchasing management remains com-
petitive. 

In 2013 regional purchasing structure in consultation of material 
group volumes within one regional commodity-responsibility and 
global commodity direction could be established successfully in 
the Americas. 

Supplier structure
Our total production materials turnover amounts to roughly EUR 
180 million. Our top 10 suppliers account for roughly 32 percent, 
while our top 50 suppliers account for nearly 65 percent of the 
total volume.

Support for organic growth through 
purchasing programmes
Commodity strategies and a supplier panel that is clearly defined 
based on product categories represent an important foundation 
for the newly established Programme Purchasing in our EJT Flu-
id business. Thanks to decentralised programme purchasing in 
the area of Fluid directed at lean central coordination, we are able 
to support our organic growth plans in a much more focussed 

Consolidated Management Report82

OUR BR ANDS

manner and more efficiently through purchasing. Furthermore, a 
project purchasing database not only enables better purchasing 
management, but also allocation of new material orders con-
formed to the commodity strategy. 

We also established new structures in purchasing last year in the 
area of non-production materials & services. Our goal is to achieve 
a higher degree of professionalism and gradually conclude more 
long-term, competitive contracts by coming up with a good com-
bination of global and regional purchasing management. 

MARKETING

NORMA Group has continued to grow in recent years. In order 
to further increase awareness of our products all over the world, 
increase product sales and intensify our customer relationships, 
we employ many different marketing instruments that suit our 
individual target audiences. 

We coordinate our marketing activities either centrally, region ally, 
or locally, depending on the type of activity and objectives. By 
having Group marketing teams work closely with regional and 
local organisational units, we ensure that local marketing con-
ditions and consumer preferences are taken into account in the 
various regions and markets. The Group marketing team’s re-
sponsibilities  include  planning  and  defining  strategic  goals, 
develop ing our brand strategy and corporate identity, but also 
defining the framework conditions for all marketing activities. The 
regional marketing units are responsible for executing the various 
activities and synchronising them with the operative objectives 
of NORMA Group. All trade marketing activities are managed at 
the regional level and executed locally.

Our marketing expenditures amounted to EUR 2.87 million in 
2013 (2012: EUR 2.15 million). Around 20 % of this spending 
was put toward general marketing activities, 63 % was invested 
in brand-related communication, and approximately 17 % on 
product-related communication. Roughly 45 % of our marketing 
expenditures can be attributed to the EME A region, 30 % to the 
Americas, and 25 % to the APAC region. 

We plan to continue intensifying our marketing activities in 2014, 
particularly in the APAC region and the Americas. As a result, 
total expenditures on marketing will be higher in these segments 
this year. Nevertheless, we expect to be able to lower our overall 
marketing expenses in the EME A region due to new organisa-
tional  structures  in  the  area  of  marketing  and  the  increased 
effective ness and higher capacities associated with these. Gen-
erally speaking, we intend to optimise our cost structure by es-
tablishing new structures and introducing new instruments and 
processes in 2014. For this reason, 2014 spending should remain 
at roughly the same level as in 2013 despite the higher level of 
marketing activity.

Annual customer survey aimed at further improving  
customer satisfaction
Being able to understand what our customers expect of us and 
our products is of immense importance to our Company. For this 
reason, our global marketing team conducts an annual study on 
customer satisfaction every year, the Customer Satisfaction Sur-
vey (CSS). This is actually a detailed survey with which we seek 
to gain new insights on our customers’ expectations and how 
they feel about our performance. Furthermore, we also analyse 
the various levels of expectation of different groups of customers 

NORMA Group SE Annual Report 2013Economic Report

83

MARKETING E XPENDITURES BY ACTIVIT Y

MARKETING E XPENDITURES BY SEGMENT

in %

Product communication  17 

in %

20   All marketing  
activities

Asia-Pacific  25

45   EMEA

63   Brand communication

Americas  30

and measure customer satisfaction over an extended period of 
time, also compared with our fellow market participants. We then 
leverage the potential for improvement that we discover to pro-
duce an activity plan that helps us to systematically execute and 
monitor the respective optimisation processes. This plan contains 
specific goals which the respective employees are expected to 
achieve within a certain period of time. Management oversees 
this process on an ongoing basis. 

More than 600 customers took part in this survey last year and 
assessed the following categories: sales, products, product train-
ing, packaging and labelling, logistics, technology and engineer-
ing, quality, customer service and the NORMA Group website. 

We proceeded to develop a catalogue of activities based on the 
potential for improvement that the survey exposed. Of the 81 
measures formulated in total, 26 had already been completed by 
the end of 2013. We will gradually begin executing the remaining 
measures starting in 2014. In the EME A region, for example, we 
are planning to intensify and expand our contact to customers 
by holding Innovation Day events on-site. In the Asia-Pacific re-
gion, the main focus of marketing activities and measures that 
contribute to sales will be on product training courses. Here, our 
goal is to be able to prepare offers for our customers more quick-
ly in the future. In the Americas region, we will also be looking to 
react more quickly when it comes to producing technical draw-
ings and prototypes, for example. 

Newly established marketing activities
In 2013, we organised our first ‘Tech Day’, a marketing event 
aimed at introducing new product developments directly at our 
customers’ sites and thus strengthening our customer relation-
ships. The first Tech Day took place at the corporate headquarters 
of one of our Swedish customers. Other events of this kind were 
also held and all were considered to be extremely successful. 

We are currently working on developing a global brand strategy 
for the DS area that will address the changing market more di-
rectly.

Attendance of 43 exhibitions all over the world
Maintaining a presence at trade fairs and industrial exhibitions 
also represents an important component of our marketing strat-
egy. It is here that we unveil the new products in our product 
portfolio and have the opportunity to speak directly with both 
existing and potential customers. 

In 2013, we attended 43 exhibitions all over the world (previous 
year: 17) with our own trade fair booth and introduced our prod-
ucts and joining solutions for the many different industries we 
serve. Our presence in the Asia-Pacific growth region deserves 
special mention in this respect. We participated in 13 exhibitions, 
which among others included the ACMA Automechanika in India 
and the Water Expo in China.

We measure the results of our efforts with the help of the cus-
tomer satisfaction index and the so-called Net Promoter Score 
(NPS) – a further indicator that directly measures customer satis-
faction and indirectly their willingness to recommend us to other 
companies. 

Social Media 
In order to increase public awareness of NORMA Group and to 
provide a further platform for interaction to our customers, part-
ners and employees, we expanded our online activities in the 

Consolidated Management Report84

TR ADE FAIRS AND E XHIBITIONS 2013

EMPLOYEE DEVELOPMENT AT NORMA GROUP

Employees (incl. temporary workers)

21

13

9

25

20

15

10

5

0

4,947

4,485

4,252

5,000

4,800

4,600

4,400

4,200

4,000

3,800

Asia-Pacific

Americas

EMEA

2011

2012

2013

area of social media and have been present on the international 
networks Twitter, LinkedIn, Facebook and the German network 
Xing with our own company profile since April 2013.

EMPLOYEES

The work of our employees who contribute their skills and passion 
for joining technologies on a daily basis forms the foundation of 
our business success.

Employee development
As at 31 December 2013, we had 4,947 employees, including 
temporary workers. This means our workforce grew by 462, 
around 10% compared to the previous year (4,485 employees). 
Roughly 80% of our employees work outside Germany. Around 
16.4% of the workforce, temporary workers, for instance, was 
employed in a flexible arrangement.

2,820 employees, 68 % of NORMA Group’s core workforce, were 
employed in the EME A region at the end of the year (previous 
year: 2,644). This roughly 6.6 % increase in the number of em-
ployees in this region can be attributed for the most part to higher 
incoming orders in the UK and the continued expansion of our 
plant in Serbia. 

As at 31 December 2013, we have 4,947 employees, including 
temporary workers. This means our workforce grew by 462, 
around 10% compared to the previous year (4,485 employees). 
Roughly 80% of our employees work outside Germany. Around 
16.4% of the workforce, temporary workers, for instance, was 
employed in a flexible arrangement.

At the end of the year, 711 permanent employees or 17 % of the 
company’s core workforce were employed in the Americas re-
gion. This corresponds to an increase in permanent employees 
of around 14.8 % compared to 2012. New hires pertained mainly 
to our US subsidiaries in St. Clair and Auburn Hills last year.

In the Asia-Pacific region, the number of employees was influ-
enced by acquisitions in Australia and the high level of capacity 
utilisation at our plant in Malaysia. As at 31 December 2013, we 
employed 603 people there (2012: 496 employees). This corre-
sponds to a 21.6 % increase and a roughly 15 % share of NORMA 
Group’s core workforce.

We rely on a local personnel management organisation in order 
to be able to meet the various needs in different regions. In other 
words, the individual sites are largely responsible for selecting, 
training  and  deciding  on  the  remuneration  of  their  own  em-
ployees. On the other hand, they must still observe the strategic 
and operational corporate guidelines on personnel policies and 
compliance. 

 Corporate Governance Report, p. 40.

Charter of Diversity
Our employees come from 40 different nations and have various 
ethnic and cultural backgrounds. We view the diversity of our 
employees to be a competitive advantage. We are convinced that 
we will only be economically successful if we recognise and lever-
age this diversity. We reaffirmed this position by signing the ‘Char-
ter of Diversity’ in March 2013. 

Three regional diversity officers are employed on a Group-wide 
basis to see to it that all of our employees benefit from receiving 
the same respect and equality of opportunity. On 11 June 2013, 

NORMA Group SE Annual Report 2013Economic Report

85

EMPLOYEES BY REGIONS 2013 (CORE WORKFORCE)

NEW HIRES OF FEMALE EMPLOYEES IN 2013

in % 

Asia-Pacific  15 

17  
Americas

in %

Asia-Pacific  35

32  EMEA

68  
EMEA

31  Americas

AGE STRUCTURE  1)

< 30 years

30 – 50 years

> 50 years

Average

17.64 %

61.40 %

20.96 %

35.75 years

1)  3,650 employees counted (88 % of permanent staff) in total. For legal reasons,  

reporting on employees’ ages is not possible for all Group companies. 

we participated in the 1st German Diversity Day that the club 
Charta of Diversity e. V. issued a nationwide invitation to. The 
second Diversity Day will be held on 3 June 2014. 

More female expertise
As a consequence of our diversity strategy, we intend to increase 
the share of female employees in management positions. Roughly 
35 % of our employees are currently females. In 2013, a Super visory 
Board mandate was issued to a woman for the first time ever.

Inclusion of the handicapped
At NORMA Group, we want people who have handicaps to also 
take part in normal work life. In fact, we currently employ 46 
severely handicapped men and women in Germany.

Integration through cooperation
For us, fostering diversity also means seeing to it that all parties 
are able to get along well in their immediate environment. People 
from 25 different countries work at our headquarters in Maintal 
alone. We cooperate with the non-profit FAB gGmbH in order to 
also support effective integration outside the workplace, for ex-
ample. This organisation gives the foreign employees of our site 
in Maintal the opportunity to participate in the German courses 
that are held by educational institutions at no charge. 

Managing performance – Rewarding performance 
Our goal is to attract and retain qualified and committed em-
ployees. For this reason, we place particular importance on fair 
remuneration and profit-sharing, but also on how we handle tem-
porary employment. By offering variable remuneration systems, 
we strive to encourage our employees to take an interest in our 
success and the further development of the company. By hold-
ing regular benchmarks, we ensure that our employees are paid 
market-oriented salaries and wages based on their performance 
and responsibilities, regardless of their gender. Furthermore, we 
ensure that all of the remuneration and social contributions paid 
satisfy at least the local statutory standards.

Rewarding and motivating
Participation in our success is an important element of our re-
muneration system. Our results are largely dependent on the 
contributions and motivation of our employees. For this reason, 
we consider allowing them to participate in our Company’s profit 
to be a logical consequence. This participation can be considered 
recognition and appreciation of our employees’ achievements 
and, at the same time, as an incentive to achieve even better 
results in the future.

Responsibility for temporary employees
Temporary employment of workers allows us to compensate for 
temporary peaks in production and economic cycles in a flexible 
manner. Furthermore, it enables us to work on special projects 
or to fill-in for employees. Temporary employment thus contrib-
utes to our operational results. For this reason, it is important to 
us not to achieve this success at the expense of temporary em-
ployees. Therefore, NORMA Group reached an agreement with 
the German Group Works Council in October 2012 that requires 
that temporary employees be offered permanent employment 

Consolidated Management Report 
 
86

as soon as they have worked for the Company for more than 15 
months. Temporary employees already receive the same base 
salary as our core workforce after six months. In contrast to this, 
the collective bargaining provisions of the IG Metall in Germany 
require permanent employment after two years and salaries are 
adjusted in four steps after nine months at the earliest.

Low fluctuation reflects employee satisfaction
Our employees are extremely motivated and work hard for the 
Company and to ensure its success. The low number of em-
ployees who voluntarily leave the Company clearly confirms that 
this is the case. The share in Germany was only 1 % and 6 % on 
a Group-wide basis (excluding China and Mexico). This high com-
mitment to NORMA Group can also be seen in the low absence 
rate of only 4 % Group-wide. 27 % of our workforce also looks 
back on having worked for the Company for over ten years – a 
rather high number considering the new plants that have been 
built and the acquisitions made in recent years. The average 
total length of service is currently around 8 years.

Knowledge as a resource – Talent drives performance
By investing to further improve the qualifications and edu cational 
backgrounds of our skilled employees, NORMA Group is also 
investing in the future of the Company and society. We are an 
international market and technology leader in the area of engi-
neered joining technology. In order to reinforce and expand our 
position, we need qualified and well-trained employees. For this 
reason, we consider further education and training of our staff to 
be not only part of our social responsibility, but also an important 
contribution to the future development of our business. Our goal 
is to recruit as many of our expert employees from our own youth 
as possible. For this reason, training our young people represents 
an elementary component of our personnel policy. Besides this, 
we also lower our dependence on the external job market and 
are able to ensure a high level of educational quality.

Focus on technical careers 
At NORMA Germany, the main focus of training at the site in 
Maintal is on technical careers. These include electronic techni-
cians who work on operational equipment, industrial mechanics, 
machine and plant operators (metal technology), mechatronics 
technicians, process mechanics on plastics and rubber technol-
ogies, but also toolmakers.

Furthermore, industrial managers and skilled employees for the 
area of logistics are trained at our two sites in Maintal and Ger-
bershausen. In keeping with the global focus of NORMA Group, 
our training and further education programmes also have an 
international focus. We offer employees who are just starting their 
careers study trips, English courses and traineeships at other 

national companies in order to prepare them for working in inter-
national teams at an early point in time. 

Dual studies offer advantages 
Our company has been giving young men and women the chance 
to obtain a combination of practical training and university studies 
since 2006. Theoretical and practical contents are closely co-
ordinated with a dual studies program. This makes it easier for 
them to enter the job world later on because students are already 
familiar with our Company and the internal operating procedures. 
They are then able to acquire their Bachelor of Engineering de-
grees at the Career Academy in Frankfurt / Offenbach and at the 
Technical University of Darmstadt in the fields of industrial engi-
neering, mechanical engineering and mechatronics or their Bach-
elor of Arts degrees in business administration. 

In 2013, NORMA Germany employed 39 trainees, three of whom 
pursued dual studies. 13 career entrants successfully completed 
their training or studies in 2013. We gave all of these individuals 
permanent employment. 

Nevertheless, education does not come to an end for our em-
ployees when they are hired. To ensure that we are able to con-
tinue  improving  our  position  as  a  technology  and  innovation 
leader in the industry, our workforce must be given the chance 
to improve its qualifications in all relevant areas. For this reason, 
each and every person who works for NORMA Group was able 
to benefit from an average of 28 hours of additional occu pational 
training in 2013. 97 % of our employees participated in at least 
one training activity last year. 

Targeted search for talent 
The development of our workforce and technical and manage-
rial personnel in particular is of high priority to NORMA Group. 
So-called talent reviews help us to identify employees with po-
tential at all levels of management. We introduced a global talent 
programme in 2013. 15 extremely promising future managers or 
so-called high potentials who have already demonstrated their 
ability to perform well in the past, but also have immense poten-
tial to advance in their professional careers, are prepared here 
for higher management responsibilities. The participants acquire 
management and conflict solving skills in four modules over a 
period of three years. At the same time, they train their strategic 
and entrepreneurial thinking. We also developed special promo-
tion programs for employees with development potential who 
have strong ties to the region. 

Furthermore, we offer experienced managers who are nomi nated 
by the Management Board a modular training programme aimed 
at further developing their professional and personal development 
in cooperation with the Frankfurt School of Finance & Manage-

NORMA Group SE Annual Report 2013Economic Report

87

PARTICIPATION R ATE IN THE EMPLOYEE SURVE Y

in %

100

75

50

25

0

81.9

80.4

89.6

2008

2010

2012

ment. These managers are then able to acquire new skills in the 
areas of strategy, organisation, corporate culture, but also per-
sonnel, resource and supply chain management, for example. 

All supervisors are required to hold an assessment and qualifi-
cation conversation with each individual employee at least once 
a year in order to be able to evaluate their staff’s performances, 
specialized knowledge and development potential. During these 
meetings, the employees’ responsibilities and personal goals for 
the next year are documented and the need for further training 
is determined. 

Exchanges of personnel: More communication,  
better understanding 
NORMA Group will continue to grow internationally in the future, 
both organically and through acquisitions. In order to be able to 
integrate new parts of the Group and for the individual sites to 
work together efficiently, we need functioning communication at 
all levels. To achieve this, we offer a variety of exchange pro-
grammes for our employees, one to three-month so-called ‘bub-
ble assignments,’ three to twelve month ‘short term assignments’ 
and ‘long-term assignments’ with a term of at least one year. 
Expert personnel and managers who participate in this initiative 
bring special skills and experience to the new sites and, at the 
same time, benefit from the know-how that their new colleagues 
have. Through these projects, we promote the internal transfer 
of know-ledge, intercultural awareness, the establishment of net-
works and the individual development of the participants. This 
exchange is not limited to technical and management personnel. 
Job entrants are also given the chance to take part in traineeships 
at other national companies while they are being trained and are 
thus able to extend their specialised and intercultural skills. 

Our employees express their opinions 
By strengthening our company culture, we lay the foundation for 
higher employee satisfaction and more motivated and productive 
employees. In 2008, we introduced an employee survey as an 
instrument for actively co-designing internal processes. This sur-
vey enables us to systematically analyse our company’s strengths 
and weaknesses from the perspective of our employees. It helps 
us to identify and meet challenges more effectively, but also to 
initiate important change processes.

We conducted our third Group-wide survey since 2008 and 2010 
in 2012. The overall results of the survey and the high participation 
rate of nearly 90 per cent clearly suggest that our employees 
support  the  further  development  of  NORMA  Group  and  are 
pleased with their situation at work.

Families welcome 
NORMA Group helps its employees to reconcile work and fam-
ily life. For this reason, we established measures to offer the 
highest degree of flexibility to employees with family and children. 
For example, we supported the introduction of a lifetime working 
time account together with the German Group Works Council. 
NORMA  Group  employees  at  the  sites  in  Maintal,  Gerbers-
hausen, and Marsberg are allowed to set up wage credit ac-
counts on a voluntary basis by saving parts of their monthly 
salaries, bonuses or remaining vacation days. The resulting 
credits can be used by our employees to take time off to attend 
to their children or take care of family members. Furthermore, 
since November 2013, our employees have been able to perform 
some or even all of their work-related tasks outside the Com pany 
at their home offices.

Consolidated Management Report88

Healthy Team – Healthy Company
A productive company like NORMA Group depends on having 
healthy and satisfied employees. For this reason, we contribute 
to our employees’ health by conducting various activities, such 
as skin screening, intraocular pressure and blood fat measure-
ments, tests on lung function, cardiovascular disease prevention 
and flu vaccinations. Our company doctors also accompany the 
rehabilitation and reintegration of these employees into work life. 
By conducting tours of our facilities on a regular basis, we subject 
each and every workplace to analysis with respect to all possible 
work-related healthcare risks. Our goal is to establish medical 
facilities and healthcare programmes at all NORMA Group sites. 
On the way to achieving this, doctors began working at our sites 
in Ciudad Juarez and Monterrey (both NORMA Mexico) and Briey 
(NORMA France) in 2013. Furthermore, we took out voluntary 
health  insurance  policies  for  all  of  our  employees  in  Russia, 
France, Poland, the UK and Turkey. 

We know from our most recent employee survey in 2012 that 
job-related and personal stress can exert immense pressure on 
many of our employees. For this reason, NORMA Group Holding 
and NORMA Group SE began working with an external healthcare 
and social service provider in October 2013. The doctors, psy-
chologists,  social  advisors  and  legal  advisors  who  work  for 
EAP-Assist GmbH are now available to assist our employees and 
their immediate family members around the clock and throughout 
the year to help them with any health-related, mental, social or 
family problems they might be having. Our employees at the site 
in Pune (NORMA India) have been benefitting from a similar pro-
gramme since 2013. 

CORPOR ATE RESPONSIBILT Y (CR)

We consider bringing the effects of our operations in line with the 
needs and expectations of society to be a core responsibility. For 
this reason, we base our decisions on the principles of respon-
sible corporate governance and sustainable action. 

The global megatrends that result from climate change present 
us, as a manufacturer of innovative joining technology and a busi-
ness partner for companies in many different industries, with a 
special challenge. We stand up to this challenge by offering solu-
tions that provide ways to increase the efficiency of re sources and 
energy. Together with our business partners, we thus contribute 
toward making society more socially and ecologically sustainable. 
We consider this to be both a challenge and an incentive.

Organisation 
In August 2012, a CR steering committee was established under 
the direction of our CEO Werner Deggim. Its objective is to define 
the long-term corporate responsibility goals for NORMA Group 
and to develop and decide on cross-functional measures.

Now that we initiated the process of integrating Corporate Re-
sponsibility into our business strategy and developed our first 
CR-model in 2012, we focussed on defining the specifics of our 
CR-strategy in 2013. The CR-steering committee approved an 
appropriate roadmap in the spring of 2013. Overriding goals were 
identified and medium and long-term measures were adopted. 
The CR-steering committee monitors execution at regular inter-
vals, adjusts the objectives if conditions have changed, and modi-
fies the activity plan, if necessary.

Five CR key areas
NORMA Group has systematised CR-measures in five key ar-
eas of action. The respective departments are responsible for 
their implementation and for achieving the objectives. The CR 
coordinators are responsible for cross-departmental functions.

  Responsible management: Corporate leadership that takes 
the interests of the various stakeholders into consideration 
represents an important element of our understanding of re-
sponsibility. This requires that our employees live a culture of 
responsibility, honesty and mutual respect. Our policies on 
compliance are our most important tools for reminding our 
 Corporate 
employees of their ethical and legal obligations. 
Governance Report, p. 40. 

  Business solutions: We offer our business partners and cus-
tomers product solutions that make using fluid and gaseous 
substances cleaner, safer and more efficient. By doing so, we 
help to lower energy consumption and emissions that are 
harmful to the climate. Conducting research on and develop-
ing new, ‘green’ products plays an important role in meeting 
the changing social and legal requirements. 
 Research and 
Development, p. 61. 

  Employees: Thanks to our global presence, promoting diver-
sity among our workforce represents an important part of our 
Company culture at NORMA Group. By signing the Charter of 
Diversity in March 2013, we committed ourselves to creating a 
working atmosphere that is free from prejudices and discrim-
ination and characterised by mutual respect and appreciation. 

 Employees, p. 84. 

  Environment: We are mindful of the fact that we depend on 
the environment with all actions we take. This is why we are 
improving the efficiency of our use of energy and other natural 
resources at our sites and in the area of logistics. In 2013, 
NORMA Group continued to expand certification of its sites in 
accordance with ISO 14001. We also introduced a Group-wide 
reporting system that enables us to record and track the con-
sumption of resources, emissions and waste. This helps us to 
further improve the efficiency of our manufacturing in environ-
mental terms. 

 Environmental Protection, p. 90. 

NORMA Group SE Annual Report 2013Economic Report

89

DEVELOPMENT OF INCIDENT R ATE

Incidents per 1,000 employees

22

14

25

20

15

10

5

0

10

11

10

2009

2010

2011

2012

2013

  Community: NORMA Group benefits from operating in lively 
and liveable communities. To sharpen our profile of being a 
responsible partner at our sites, the Management Board ratified 
a Corporate Citizenship Guideline (CCG) in October 2013. The 
CCG serves as the framework for our local and regional com-
mitment and defines the main areas, target audiences and ways 
in which NORMA Group’s sites serve the community. Further-
more, NORMA Group is planning to establish an international 
project in 2014 that is aimed at using water more efficiently for 
those who live in developing countries.

Certified standards
We have been certifying the safety management systems at our 
sites in accordance with OHSAS 18001 (Occupational Health and 
Safety Assessment Series) since 2010, and thus guarantee a high 
standard of safety within the Group. In 2012, 14 of our 21 global 
sites were already rated accordingly. 16 sites have been certified 
in accordance with OHSAS 18001 since the end of 2013. Certifi-
cation of the remaining sites is planned for 2014. These certification 
audits are conducted by external auditors and repeated annually.

Website on Corporate Responsibility
In order to present NORMA Group as a responsible company to 
its stakeholders more actively in the future, the new website 
@ www.normagroup.com/cr will inform all interested parties at a 
glance of how Corporate Responsibility is being put to strategic 
use, our objectives and our model activities in the five key areas. 

OCCUPATIONAL HEALTH AND SAFET Y

Our employees represent an essential factor in the successful 
and sustainable development of NORMA Group. The safety and 
health of our employees is therefore of the highest priority for us. 
We invest heavily and systematically in the area of occupational 
health and safety in order to prevent potential hazards. 

We also recognize our responsibility and duty to take good care 
of our employees. Therefore, we work very hard to comply with 
all applicable laws and regulations that pertain to environmental 
health and occupational safety. In addition, we also see to it that 
all workplaces ensure maximum safety and avoid accidents where 
possible through complementary policies and programmes.

Safety is a job for top management
Every accident at work is not only reported at the highest level, 
including corrective and preventive measures, the Management 
Board also keeps track of how figures on accidents, risks and 
medical treatments develop. The number of occupational acci-
dents is collected on a Group-wide basis each month and the 
trend is monitored using various key performance indicators (KPI).

In 2013, two key indicators were added to the indicator system. 
In order to better estimate the risk of accidents, we now record 
the incident rate (incidents for every 1,000 employees), the total 
number of reportable incidents, the number of medical treatments 
and its rate (medical treatment rate). These four performance 
indicators are then used to monitor accidents at work each month 
on a global basis. The quarterly reporting system ensures Group-
wide transparency and helps us to respond quickly to threats 
and changes in trends. 

Number of medical treatments

Medical treatment rate

2013

229

4.48

2012

340

6.58

Consolidated Management Report 
 
90

SPECIFIC ENVIRONMENTAL INDICATORS

CO2 emissions from the consumption of electricity and gas (kg / EUR thousands of production activity)

Electricity consumption (kWh / EUR thousands of production activity)

Gas consumption (kWh / EUR thousands of production activity)

Water consumption (t / EUR thousands of production activity)

Metal waste (t / EUR of production activity)

Non-metal waste (t / EUR of production activity)

Paper waste (t / EUR per production activity)

Remaining waste (t / EUR per production activity)

2012

82.54

2013

80.32

120.83

118.25

39.50

0.19

13.04

1.29

1.21

1.66

36.84

0.17

12.17

1.68

1.11

1.46

Change

– 2.7 %

– 2.1 %

– 6.7 %

– 10.5 %

– 6.7 %

+ 30.2 %

– 8.3 %

– 12.0 %

We have made significant progress in the area of occupational 
safety in recent years. We managed to reduce our incident rate 
to 10 in 2013. Our goal is to achieve an incident rate close to zero 
over time.

In 2012, we established the Value Based Safety Programme at 
our US production sites which will be rolled out to include all sites 
by the end of 2014. The Value Based Safety Programme analyses 
the activities of employees at work and determines potentially 
dangerous behaviours as part of weekly security checks. The 
deficits found are permanently corrected using standardised and 
team-oriented problem solving methods, for example, the so-
called  8D-method  that  includes  detailed  feedback.  We  thus 
involve our employees more actively in occupational safety, sen-
sitize them and, at the same time, increase safety for all those 
involved.

Group-wide environmental management system
In 2013, we established a comprehensive, Group-wide environ-
mental management system that currently includes 18 sites in 
total that are certified according to the ISO 14001 standard. Our 
goal is to increase the efficiency of our production processes, 
sustainably reduce our energy consumption and produce less 
waste. The long-term savings that this will bring will also con-
tribute positively to the profitability of NORMA Group.

Our aim is to integrate all NORMA Group production sites into 
the system by mid-2014 with the exception of Chien Jin Plastic, 
Malay sia, and Nordic Metalblok, Italy. New acquisitions from 2013 
have not yet been taken into account here. A Group-wide report-
ing tool for recording and tracking our use of resources, emissions 
and waste that was activated in 2013 will help us to record and 
track results more swiftly.

ENVIRONMENTAL PROTECTION   

AND ECOLOGICAL MANAGEMENT

As a manufacturing company, we are well aware of our environ-
mental,  economic  and  social  responsibilities.  Environmentally- 
friendly and sustainable management is therefore an integral part 
of the strategy of NORMA Group. 
 Corporate Responsibility, 
p. 88. The systematic integration of environmental aspects into 
business decisions and the continuous optimisation of our pro-
cesses play an important role here.

Reducing consumption of energy and water
As part of the implementation of our sustainability strategy, we 
succeeded in reducing our energy and water consumption com-
pared to 2012. Measures that have made a significant contribu-
tion to this include the use of more efficient lighting systems, the 
consequent shutdown of consumption during breaks, and the 
use of efficient compressors at the site in Juarez. Together, these 
measures have helped us to reduce CO 2 emissions from elec-
tricity and gas consumption compared with 2012 by 2.7% to 
80.32 kg/kEUR of production activity. Power consumption also 
dropped by 2.1 % to 118.25 kWh / kEUR of production activity.

To make our contribution to the sustainable use of resources and 
environmental protection, we invest in measures that serve to 
optimise the efficiency of our processes and lower our consump-
tion of resources.

Water consumption was cut by more than half compared with 
the previous year at our sites in Auburn Hills through optimisation 
measures for watering the building grounds.

NORMA Group SE Annual Report 2013 
 
Supplementary Report

91

In Pennsylvania, USA, we significantly reduced both the amount 
of waste and new consumption by reprocessing detergent solu-
tions that are used to clean parts of production. At the same time, 
we also succeeded in lowering consumption of coolants and 
machine oils.

Through these and other measures, we managed to improve our 
waste balance in 2013 with the exception of non-metallic waste. 
For example, we reduced paper and residual waste by 8.3 % and 
12.0 % respectively compared to 2012. The 30.2 % increase in 
non-metallic waste can be attributed to the launch of new prod-
ucts and changes in the product mixes at a few plants.

Responsible transportation of people and goods
We continue to update the company car directive that applies in 
Germany and takes fuel consumption into consideration. And 
with shipments by sea, the respective products are transported 
to the port by train. 

Furthermore, we have been shipping parcels carbon dioxide-neu-
trally in Germany since 2011. This means the emissions produced 
during processing of a parcel that are harmful to the environment 
are compensated for by financing climate protection projects. 
Even  this  Annual  Report  was  printed  carbon  neutrally  using 
FSC-certified paper. From April 2012 to March 2013, we thus 
compensated for 14.3 tons of CO 2 in total.

Sustainability will also continue to play an important role in our 
Group strategy in the future. Here, we also involve our suppliers 
by requesting that they establish a sustainable environmental 
management system or continue to develop their existing systems.

A green product portfolio
NORMA Group is an expert in the area of engineered joining 
technology. We manufacture a wide range of components that 
are installed in critical areas of vehicles, ships and aircraft and 
are crucial to their ability to perform properly. Roughly 50 % of 
our product portfolio is used to control emissions. Examples 
include our SCR-fluid pipe systems that are used to reduce the 
level of nitrogen oxide in the exhaust fumes of combustion en-
gines. Our latest generation V-Band clamps and Euro Couplers 
are not only used to reduce weight, but also to achieve more 
reliable sealing of interfaces in the exhaust track and on the turbo-
charger. 

Furthermore, roughly one million vehicles are currently equipped 
with our newly developed coolant duct systems. Our products 
are up to 30 % lighter than conventional systems and thus con-

tribute significantly to reducing the weight and emissions of ve-
hicles. Our product Euro Coupler helps our customers to build 
lighter cars, prevent leakages and thus lower CO 2 emissions. The 
further development of our NORMAFLE X® Low Emission Tubes, 
a new generation of tubing, meets the Low Emission III Standards 
for  fuels  with  a  high  percentage  of  aggressive  alcohol  com-
pounds. 

Due to how extremely important the components we manufacture 
are for our customers’ end products, we bear a great deal of 
responsibility to them. Therefore, our goal is to ensure the high-
est possible product reliability. We achieve this by relying on a 
high degree of auto mation in our manufacturing and by using 
modern quality and testing technique.Among other things, this 
enables us to significantly reduce the risk of negative consequenc-
 Organisational and Process 
es for the environment and society. 
Advantages, p. 78. 

Supplementary Report

OPTIMISATION OF OUR FINANCING STRUCTURE

In mid-January 2014, NORMA Group used the funds raised from 
the promissory note that was issued in the middle of 2013 to 
prematurely repay a share of the syndicated financing that the 
Company has had available since April 2011. The repayment 
amounted to EUR 101.4 million in total. As a result of this repay-
ment, NORMA Group will benefit from lower interest expenses 
in the future. In fact, this will already have a positive effect on 
results for the first quarter of 2014. 

The hedging transactions associated with the amount that was 
repaid (interest / cross currency swaps) were closed when these 
funds were paid back. These releases will have a one-off negative 
effect on the first quarter in the amount of EUR 6.8 million. The 
savings that will result from lower interest expenses starting in 
January 2014 will already compensate for roughly half of the 
one-off expenditures during the current year. By the end of the 
financing term, NORMA Group will have saved more than EUR 
3.6 million by repaying this loan and cancelling the derivative. 

Including the premature decomposition of confined financing 
costs, we expect total financing costs of around EUR 18 million 
in 2014 which will be reduced to EUR 10 million in the follow-
ing year. 

Consolidated Management Report92

ACQUISITION OF THE REMAINING SHARES   

IN CHIEN JIN PL ASTIC SDN. BHD.

In February 2014, we exercised our right to acquire the remaining 
15 % shares in Chien Jin Plastic Sdn. Bhd. in Malaysia. We there-
fore now hold 100 % of the shares in this company. 

Due to the fact that we have already been fully consolidating 
Chien Jin Plastic since the acquisition in November 2012, the 
acquisition of the remaining 15 % of the shares will have no effect 
on the operative figures for the Group.

Chien Jin Plastic is a manufacturer of thermoplastic joining tech-
nology based in Ipoh, Malaysia. The company has been on the 
market for over 20 years and manufactures connecting elements 
for plastic and iron pipe systems that are used in a wide variety 
of different applications, most notably to supply drinking and in-
dustrial water, but also in irrigation systems. For further informa-
tion, please refer to our 2012 Annual Report. 
 Annual Report 
2012, p. 59. The complete acquisition of Chien Jin Plastic is in line 
with our strategic goal of further expanding our presence in Asia.

According to IMF forecasts for 2014, developing nations and 
emerging markets could expand more robustly at + 5.1 % fol-
lowing + 4.7 % in the previous year. However, the risks are high. 
At the beginning of 2014, some emerging markets had already 
countered further currency devaluation and rapidly rising rates 
of inflation with massive interest rate hikes. Barring any disrup-
tions, the emerging markets should also achieve higher growth 
rates than the established regions in the future. However, eco-
nomic researchers are assuming that the very high rates of 
expansion seen in the past, in particular in China, are general-
ly no longer achievable. The Chinese government is accelerat-
ing the process of structural and permanent reinforcement of 
its private domestic economy with reforms, which are intended 
to reduce its dependency on infrastructure investments and 
exports. The IMF estimates that the Chinese economy will grow 
by only 7.5 % in 2014. In 2014, the ASE AN-5 countries will grow 
by 5.1 % and Brazil by 2.3 %, similar to the previous year. For 
Russia (2.0 %) and India (5.4 %), economic recoveries are on the 
horizon for 2014. 

This overall economic backdrop is the foundation for NORMA 
Group’s forecast and outlook.

Forecast Report

GENER AL ECONOMIC CONDITIONS

Industrial nations drive global economy –  
euro zone grows moderately
The prospects for the global economy noticeably improved at 
the turn of 2013 / 2014. Important early indicators signal an eco-
nomic recovery in the coming months. In its outlook for the current 
year updated in January 2014, the International Monetary Fund 
(IMF) expects economic output to grow 3.7 % (2013: + 3.0 %) and 
also expects growth to further accelerate in 2015. 

The drivers in 2014 are in particular the advanced economic 
regions. The IMF forecasts a 2.2 % increase in GDP (2013: +1.3 %) 
for the major industrial nations. US economic growth should 
accel erate to 2.8 %, provided the US central bank’s change of 
course is carried out cautiously and without turbulence in the 
capital markets. The euro zone returns to a moderate growth 
course of 1.0 % in 2014, supported by higher exports and grad-
ually rising investments; however, the recovery remains fragile. 
For Germany, the IMF forecasts an acceleration of growth to 
1.6 %, while the German Bundesbank expects 1.7 %. In addition 
to robust private consumption and higher construction investments, 
the driving factors also result from investments in machinery and 
equipment, which are once again growing tangibly. In the United 
Kingdom, GDP growth of 2.4 % is gaining further momentum. 

FORECASTS FOR GDP GROWTH

In %

World

USA

China

Euro zone

Germany 1)

Sources: IMF, 1)  German Bundesbank

2013

+3.0

+1.9

+7.7

– 0.4

+0.4

2014e

2015e

+3.7

+2.8

+7.5

+1.0

+1.7

+3.9

+3.0

+7.3

+1.4

+2.0

In 2015, the driving factors will continue to increase worldwide. 
All important economic regions will contribute to this result. The 
IMF estimates global growth of 3.9 % in 2015, whereby both 
advanced economies (2.3 %) as well as developing nations and 
emerging markets (5.4 %) will gain slight momentum. However, 
in the view of the IMF, the important economic regions are not 
expected to contribute equally to global economic growth in 2015. 
On the one hand, growth in the USA, estimated at 3.0 %, as well 
as in the euro zone, expected to be 1.4 %, will continue to accel-
erate. France (1.5 %), Italy (1.1 %) and Spain (0.8 %) in particular 
will contribute to this. The IMF also expects a stronger recovery 
in India, the ASE AN-5 region as well as in Russia and Brazil for 
2015. On the other hand, growth is expected to weaken to 1.0 % 
in Japan and 7.3 % in China. The IMF also expects growth to 
flatten to 1.4 % in Germany for 2015. In contrast, the German 
Bundesbank and IfW (Kiel) expect a clear recovery in Germany 
to 2.0 % and 2.5 % respectively.

NORMA Group SE Annual Report 2013 
 
Forecast Report

93

Improved operating environment for  
important customer industries of NORMA Group
The looming recovery of the international economy for 2014 and 
2015 improves the environment and prospects for important 
customer industries of NORMA Group. 

The German industry association VDMA is confident about the 
development of the engineering and plant construction industry 
in 2014. This is bolstered by global economic growth and the 
positive performance of early indicators. The association expects 
worldwide machine sales to grow by 5 % in 2014, whereby growth 
in China (+ 7 %) and the USA (+ 2 %) is expected to accelerate 
compared to the previous year. The Italian engineering industry 
(+ 3 %) and the sales revenues of Japanese manufacturers (+ 7 %) 
are also expected to grow dynamically once again. The VDMA 
expects the German engineering industry’s sales revenues to 
grow by just under 4 % to the record level of EUR 215 billion in 
2014, whereby production is expected to increase by 3 % in real 
terms. The drivers will be both a tangible recovery of the domes-
tic economy, which benefited from a recent increase in orders 
and once again rising investments in machinery and equipment, 
as well as once again growing exports.

The prospects for the global automotive industry are brightening 
again in 2014. On the one hand, because the two largest markets 
(USA, China) will continue to grow. On the other, because the 
Western European market for automobiles and commercial ve-
hicles will recover moderately after years of contraction. In addi-
tion, demand is rising again in important emerging markets. The 
industry association VDA expects new registrations to rise by 3 % 
worldwide to 74.7 million automobiles for 2014. The research 
institute IHS Automotive (Polk) forecasts an increase of 3.5 % to 
78.4 million units in the global market for automobiles and light 
trucks. The VDA expects that, with the exception of Japan (– 4 %), 
all relevant markets will grow in 2014. According to its expecta-
tions, China should grow by 7 % and the USA by 3 %. Growth of 
2 % is predicted for Western Europe. The VDA is also confident 
about India (+ 7 %), Brazil (+ 2 %) and Russia (+ 3 %). The German 
market is only expected to recover slightly with a solid 3 million 
new automobile registrations. In the opinion of the VDA, produc-
tion by German manufacturers will increase by 3.5 % to just under 
14.7 million automobiles in 2014. This expansion will be attributable 
almost entirely to higher production levels at foreign plants (+ 6 %).

The industry network Euroconstruct and the Ifo Institute forecast 
a trend reversal for the European construction industry in 2014. 
Production should expand moderately by + 0.9 %. The driver will 
be residential construction, which will return to growth for the first 
time in nearly all countries. Growth is expected to further accel-
erate in 2015, as commercial construction and pent up infrastruc-
ture  investments  are  also  expected  to  gain  momentum.  The 
prospects for the German construction industry remain positive. 

In  light  of  the  high  number  of  building  permits,  the  German 
Bundesbank expects residential construction investments to in-
crease by 5.5 % for 2014 (2015: + 3.8 %). The IfW forecasts growth 
rates of 4.3 % (2014) and 4.7 % (2015). Investments in commercial 
construction (2014: +1.5 %; 2015: + 3.9 %) will also rise with the 
recovery of investments in machinery and equipment. Public-sec-
tor construction should receive a significant boost estimated at 
5 % in 2014 (2015: – 0.2 %). Arguments in favour of this include 
higher infrastructure investments for energy and roads as well as 
the repair of the prior year’s flood and storm damage. The fore-
casts of the trade associations ZDB and HGB are based on the 
assumption that sales revenues will grow by 3.5 % in the main 
construction trades to EUR 98.6 billion. The driver remains resi-
dential construction at + 5.0 %. Sales growth is also expected for 
the commercial construction (+ 2.5 %) and public-sector con-
struction industries (+ 3.5 %).

THE FUTURE DEVELOPMENT OF NORMA GROUP

Apart from the structural simplifications in the Americas men-
tioned on p. 58, we currently have no plans to make significant 
changes to the Company’s goals or legal structure. 

We have succeeded in continuously increasing both our sales 
and our earnings in the past and hold fast to our basic company 
strategy. We intend to continue to grow faster than the market in 
the future with the help of our two sales channels EJT and DS, 
international expansion and constant innovations. 

We will also continue to drive our international focus forward in 
the future, by expanding our distribution network and our pro-
duction sites, but also by further expanding our local engineering 
know-how. In the medium and short term, this will include ex-
panding and building new sites in China and Brazil. By doing so, 
we hope to be able to leverage the opportunities in these import-
ant growth markets and to transfer the value creation chain to 
the respective region or country.

Growth in sales expected in 2014 
For the year 2014, the NORMA Group Management Board cur-
rently (Maintal, 12 March 2014) expects the global economy to 
grow at a higher rate than in 2013. The advanced economic re-
gions will be the main drivers here. The euro region will return to 
its moderate growth course in 2014 thanks to exports and a 
gradual increase in investments. We also expect to see growth 
impulses from the developing and emerging nations, nevertheless 
the risks here are quite high.

Due to broad diversification with respect to products, regions 
and markets, we have a relatively robust business model. Sup-

Consolidated Management Report94

ported  by  the  positive  development  in  growth  of  the  global 
economy compared to financial year 2013, business with im-
portant customers of NORMA Group has developed quite pos-
itively so far. 

Stimulated by solid growth in many Asian markets, such as China 
for example, and the further expansion of our activities, but also 
higher market shares, we are planning to achieve strong growth 
in sales of over 10 % in the Asia-Pacific region. 

Following the moderate growth we saw the previous year, the 
North American market has still not reached its historic high and 
this suggests that solid market growth in local currency can be 
expected in 2014. This could be supported by a possible pre-buy 
effect in the second half of 2014 due to plans to implement the 
emissions regulation EPA15 for heavy goods vehicles starting on 
1 January, 2015. Due to the relative strength of the euro, this 
growth will probably be compensated for to at least some extent. 
For this reason, slight growth measured in euros seems likely. 

We  also  expect  to  see  the  EME A  region  develop  positively. 
Whereas production volumes in the various industries have prob-
ably bottomed out for the first time in several years, e. g. growth 
can be expected for the current year, we also expect to see an 
increase in the number of joining elements and a higher value of 
these elements due to the legal introduction of the emissions 
standards EURO-6 and the related ramp-up for the new energy 
generation. All in all, the EME A region should achieve more solid 
growth in 2014 than in the previous year.

We expect the two ways to market EJT and DS to develop sim-
ilarly and this will lead to a more analogous division compared to 
the previous year. EJT still accounts for approx. 70 % of total 
sales, and DS for approx. 30 %. The organic growth in sales that 
is expected in the area of EJT will be important here, while the 
area of DS will be supported not only by an organic recovery, but 
also by the acquisitions made in 2013.

In total, we expect Group sales to increase organically by around 
a solid 4 to 7 per cent in 2014 compared to 2013. Here, it is as-
sumed that no economic cool down occurs in the regional seg-
ments. For the most part, this growth will be achieved through 
higher volumes, while the price adjustment clauses so typical of 
our business will continue to lead to slight declines in prices.

Furthermore, the acquisitions of the Polish company Variant S.A. 
in June 2013 and the Australian company Guyco Pty. Ltd. in July 
2013 will generate around EUR 5 million in additional sales com-
pared to the previous year, due to consolidation.

Approximately 4 % of EJT sales to be put toward  
Research & Revelopment in the future also
We plan to invest roughly 4 % of our EJT sales in Research and 
Development in the future. We will be able to realise cost advan-
tages in the medium term by expanding our local development 
activities. We will continue to put the main focus of our Research 
and Development work on developing innovative solutions that 
meet our customers’ demands, particularly with respect to weight 
reduction, higher engine efficiency and modularisation of pro-
duction processes. 
 Research & Development, p. 61. By doing 
so, we hope to secure ourselves a competitive advantage that 
will be honoured by our customers in the area of EJT in particu-
lar. Furthermore, developments from this area continue to find 
their way into areas of application for our customers in the area 
of Distribution Services. We also plan to register new patents 
again in 2014.

In order to meet the requirements of increasingly strict emission 
regulations, we have been working for some time on a new gen-
eration of dynamic hose clamps for high temperature applica-
tions. These should meet the requirements of future emission 
regulations and the resulting higher pressure, temperatures and 
mechanical stresses, such as vibrations, for example.

Future assembly simplifications are in demand, above all to bal-
ance tolerances and reduce the susceptibility for mistakes during 
the assembly process, in particular in the area of exhaust gas 
aftertreatment. We are also looking at solutions that will save our 
customers costs when manually installing particle filters or com-
plex waste gas systems. In addition, we are working on further 
developing the profile clamps that are used to ensure operation-
al reliability even under the most difficult conditions in terms of 
temperature and vibrations.

The aspect of safety has always played an important role for our 
customers. Therefore, we have developed additional secondary 
latches and assembly indicators for a visual check of the con-
nection in order to ensure the proper assembly of connectors at 
all times.

Cost of materials ratio planned at the level of the  
previous two years 
By concluding fixed purchasing contracts in the areas of steel 
and technical polymers during the year, we are protecting our-
selves against price changes in the commodity markets to a large 
extent during the current financial year. We are able to pass on 
a large portion of the fluctuations in prices for aggregates that 
occur over the course of the financial year due to the contracts 

NORMA Group SE Annual Report 2013Forecast Report

95

we have with our customers. In combination with the measures 
from our Global Excellence Programme, we achieve a relatively 
stable cost of materials ratio within the Group that should remain 
at roughly the same level in 2014 as the previous two years (2012: 
43.6 %; 2013: 42.4 %).

Higher earnings per share (adjusted)
Adjusted earnings per share will rise solidly in financial year 2014. 
Growth in sales and a sustainable margin, but also the result 
contributions from acquisitions made in 2013, will contribute to 
this. The one-off effect from partial repayment of the syndicated 
credit line is not included here.

Further optimisation of the remaining cost positions 
Thanks to the Group’s ongoing growth and the fact that we have 
intensified our activities in the Asia-Pacific region, we expect per-
sonnel costs to rise more slowly than sales. This will result in a 
gradual, continuous improvement in our personnel cost ratio. The 
other operational expenses will remain at a stable level due to 
expenditures for growth and expansion of our activities in the 
emerging nations, particularly the costs of ramping up new plants.

Adjusted EBITA margin expected at the same level  
as in previous years
Organic growth compared to the previous year once again en-
ables us to expand our activities, especially in the Asia-Pacific 
region and Brazil. Together with the acquisitions we made in 2013, 
we strive to achieve yet another sustainable adjusted EBITA mar-
gin in 2014. The adjusted EBITA margin in 2014 should remain at 
the same level as in prior years of more than 17 %. This can also 
be attributed to the effects of our Global Excellence Programme.

Financial result of around EUR – 18 million expected
Partial repayment of the syndicated credit line in the amount of 
EUR 101.4 million with bank balances in January 2014 resulted 
in partial termination of related hedges. The savings from lower 
interest expenses starting in January 2014 already compensate 
for roughly half of the one-off expenditures of around EUR 6.8 
million in the current financial year. Furthermore, assuming that 
no further acquisitions are made, the financial result will show 
lower interest expenses in the current financial year due to re-
payment of this debt. In addition, the financial result can be in-
fluenced either positively or negatively by possible, but currently 
unplanned financing measures or changes in the hedging position. 
In total, we expect a financial result of around EUR – 18 million.

Tax rate of around 32 per cent
Due to the positive earnings development of the Americas seg-
ment, we expect a Group tax rate of around 32 %. In case of 
further sales and earnings growth, especially in the APAC region, 
we assume a reduction of the Group tax rate in the mid-term.

Investment rate of around 4.5 % the goal
For financial year 2014, we plan to invest around 4.5 % of Group 
sales or roughly at the same level as in previous years. By doing 
so, we will be financing both maintenance investments and in-
vestments on expanding our business. With this expansion, we 
will be concentrating mainly on the Asia-Pacific region and other 
emerging nations in which we intend to significantly expand our 
activities in the future. Investment peaks could result from ex-
panding manufacturing capacities at a second plant in China or 
further roll-out activities in the Brazilian market.

Financial and liquidity situation: Operating net cash flow  
between the levels of the two previous years 
In 2014, we expect a continued positive cash flow from operating 
activities. This cash flow will help us to finance the demand for 
short-term operating capital, but also current investments and 
dividend payments. We plan to use excess funds mainly to invest 
in growth activities, particularly in emerging countries, and to 
finance possible acquisitions.

Due to the high operational results and planned investment ex-
penditures, we once again expect to see high positive free cash 
flow (before acquisitions) in 2014. Operating net cash flow for 
2014 should be between the levels of the previous two years 
(2013: EUR 103.9 million / 2012: EUR 81.0 million). This is assum-
ing the inflows that are typical for our business, particularly in the 
4th quarter of the financial year. Besides the cash flow that we 
expect, sufficient funds from the revolving credit line valued at 
EUR 125 million are available.

Acquisitions to remain a cornerstone of our growth  
in the future 
The current financing structure gives us sufficient latitude to 
achieve external growth. Here, the focus is on companies that 
manufacture and sell products that complement our current 
product portfolio, but also companies in regions in which we have 
not yet addressed the market. Furthermore, we focus on consol-
idation of the industry and the markets and include the search 

Consolidated Management Report96

2014 FORECAST

Consolidated sales 

solid organic growth of around 4 % and 7 %, in addition, approximately EUR 5 million from acquisitions

Sales growth Asia-Pacific 

over 10 %, driven by expansion of our activities and gains in market share, among other factors

Sales growth Americas 

solid organic growth driven by pre-buy effects due to the introduction of EPA15, among other factors

Sales growth EMEA

solid organic growth, among other things, driven by the new introduction of EURO-6

Sales growth EJT

Sales growth DS

solid growth driven by the introduction of new emission standards, among other things

solid growth due to the recovery of the market and the effects of acquisitions, among other things

Adjusted EBITA margin

sustainable at the same level as in previous years of more than 17 % 

Net financial income 

approx. EUR – 18 million including the one-off effect of partial repayment of the syndicated credit line

Tax rate

around 32 %

Adjusted Earnings per share 

solid increase 

Investments in R&D 

around 4 % of EJT sales

Cost of materials ratio 

around the same as in the previous two years 

Personnel cost ratio 

gradual and continuous improvement 

Investment rate 

operationally at around the same level as the previous years of around 4.5 %

Operating net cash flow 

between the levels of the previous two years (2012: EUR 81 million, 2013: EUR 103.9 million)

Dividend

approximately 30 % to 35 % of adjusted annual group earnings 

for appropriate regional dealer organisations in the area of DS. 
These activities in addition to our main industries could also 
include entry into attractive new industries. This will generally 
involve owner-managed private companies. For this reason, basic 
decisions and the exact timing are quite difficult to plan.

We pursue a long-term dividend policy
To the extent that the future economic situation allows, we plan 
to pursue a long-term dividend policy that is orientated towards 
a pay-out ratio of approx. 30 % to 35 % of the adjusted Group 
annual results and intend to propose this for our shareholders to 
vote on at the Annual General Meeting.

Market penetration and innovative capability
The extent of our market penetration is reflected in our organic 
growth in the medium term. Our goal is to register new products 
and innovations for patents each year.

Problem-solving behaviour
We employ key performance indicators, such as parts per million 
(PPM) and number of customer complaints, to measure and 
control our problem-solving behaviour. We strive to achieve a 
value of under 40 for the indicator PPM. Our goal for 2014 is to 
lower the number of customer complaints by at least 3 %.

Sustainable Company development  
(Corporate Responsibility)
We started 2012 by beginning to develop and gradually imple-
ment our CR strategy. Our objective is to continue to expand 
these efforts in the years to come and to anchor them in all areas 
of the Company. The goal for 2014 is to introduce other quanti-
tative measurement gauges for a sustainable Company policy 
and to influence these positively. The publication of our CR-strat-
egy on its own website in February 2014 represents an initial step 
toward achieving this. 

 Corporate Responsibility, p. 88. 

Expected recovery of the global economy to contribute to 
the success of NORMA Group also in 2015
In accordance with the forecasts of the world’s leading eco nomic 
research institutes, from today’s perspective, we too expect sales 
to increase in 2015 compared to the current financial year 2014 
in both sales channels. We also assume that we will be able to 
increase Group sales and Group profit in 2015 in all three seg-
ments compared with 2014. Due to the good cash flow that we 
expect, we also expect to see the financial situation of NORMA 
Group improve. No significant change in cost positions can be 
foreseen at the moment.

NORMA Group SE Annual Report 2013Risk and Opportunity Report

97

GENER AL STATEMENT BY THE MANAGEMENT BOARD 

ON THE PROBABLE DEVELOPMENT 

At the time that the management report 2013 was prepared, the 
Management  Board  expect  NORMA  Group  to  achieve  solid 
growth in 2014. This growth will be achieved due to a consider-
ably more relaxed economic environment on the one hand. On 
the other hand, we expect to see positive effects on our business 
from the introduction of new emission standards. On the basis 
of current economic forecasts, the Board of Management expects 
this  growth  to  continue  to  gain  momentum  in  2015.  We  see 
growth especially in the Asia-Pacific region and will therefore 
continue to expand our activities in this region. In the Americas, 
we also see solid growth opportunities at least in local currency. 
The EME A region has probably hit bottom for the first time in 
several years and this gives cause to expect growth on the volume 
side. Both the areas of EJT and DS should show solid organic 
growth. Furthermore, the area of DS is growing due to the ac-
quisitions made in 2013. In total, the Management Board expects 
solid growth for the Group compared to 2013, assuming that the 
economy does not cool down significantly.

We plan to keep the costs of Research and Development, thr 
cost of materials ratio and other operational expenditures stable 
and see other slight optimisation possibilities with respect to the 
other cost positions due to our solid growth and the consistent 
implementation of our Global Excellence Programme. We will 
continue to invest in expanding our plans in the current financial 
year. For this reason, we expect to achieve a sustainable margin 
at the same level as in previous years, more than 17 %,

The Management Board will continue to consider the possibility 
of acquisitions that offer us additional potential for success on a 
regular basis in the future. Here, we will concentrate on compa-
nies that have the potential of improving NORMA Group’s position 
in the regions in which we do not cover the market, strengthen 
our technology portfolio, or address new target audiences.

Risk and Opportunity Report

NORMA Group’s corporate group is exposed to a wide variety 
of risks and opportunities which can have a positive or negative 
short-term or long-term impact on its financial position and per-
formance. For this reason, opportunity and risk management 
represents an integral component of corporate management for 
NORMA Group SE, at both the Group management level and at 
the level of the individual companies and individual functional 
areas. Due to the fact that all corporate activities are associated 

with risks and opportunities, we consider identifying, assessing, 
and managing opportunities and risks to be a fundamental com-
ponent of executing our strategy, securing the short and long-
term success of the Company and sustainably increasing share-
holder value. In order to achieve this over the long-term, we 
encourage our employees in all areas of the Company to remain 
conscious of risks and opportunities.

OPPORTUNIT Y AND RISK MANAGEMENT SYSTEM

We define risks as the possibility of disadvantageous future de-
velopments, changes, or events that could have a positive / neg-
ative impact on the Group’s ability to meet its targets and achieve 
its business objectives. Analogous to our medium-term planning, 
our focus with respect to possible deviations in specific risks and 
opportunities covers a period of five years. Opportunities and 
risks that affect the Company’s success beyond this period of 
time are recorded and controlled at the Group management 
level and taken into consideration in the Company’s strategy. 

The Management Board of NORMA Group AG is responsible for 
maintaining an effective Group risk and opportunity management 
system. The Supervisory Board is responsible for monitoring the 
effectiveness of the Group risk management system. Checking 
compliance with the Group’s internal risk and opportunity man-
agement rules is also integrated into the internal audit depart-
ment’s periodic reviews.

Risks are recorded on a Group-wide basis every quarter and 
categorised according to functional areas and individual compa-
nies and then reported to the individuals responsible for these 
functions and segment management, the Management Board 
and the Supervisory Board. Furthermore, risks that are identified 
during a quarter whose expected value will have a significant 
effect on the results of Group divisions are reported to the Board 
of Management on an ad hoc basis and, if necessary, even to 
the Supervisory Board. Operational opportunities are identified 
during monthly meetings held at the local and regional level, but 
also by the Management Board, and then documented and ana-
lysed. Measures aimed at capitalising on strategic and opera-
tional opportunities through local and regional projects are ap-
proved during these meetings. Regular forecasts are developed 
as part of periodic reporting to record how successfully potential 
opportunities are taken advantage of. Strategic opportunities are 
recorded and evaluated as part of annual planning. We use a 
systematic assessment procedure to evaluate the opportunities 
and risks that we identify, both in terms of their financial impact, 
i. e. gross and net impact on planned financial indicators, and 
their probability of occurrence. 

Consolidated Management Report98

RISK MANAGEMENT SYSTEM

Track reporting

Identification

Risk management

Risk identification

Risk reporting

Risk culture
Risk strategy
Methods
Technologies

Risk assessment

Risk analysis

Risk aggregation

Countermeasures

Supervisory
Board &
Management
Board

In order to analyse NORMA Group’s overall risk situation and 
initiate suitable countermeasures, we aggregate individual risks 
of local business units and Group-wide risks in a risk portfolio. 
Here, the scope of consolidation in the area of risk management 
equates to the group of companies covered by the consolidated 
financial statements. In addition, we categorise risks according 
to type and the functional area they affect. This makes it possible 
to aggregate individual risk titles into risk groups in a structured 
manner. This aggregation enables us to identify and control not 
only individual risks, but also trends and NORMA-specific types 
of risks and thus sustainably influence and reduce the risk factors 
with certain types of risks.

Our risk management officers are responsible for checking on a 
regular basis whether all material risks have been identified, ad-
justing the risk identification procedure when required, analysing 
the  risk  portfolio  and  developing  and  implementing  suitable 
countermeasures to mitigate risk. These comprise strategies to 
avoid, reduce or hedge against risk, i. e. measures that minimise 
the financial impact of risks as well as their probability of occur-
rence. Risks are managed in accordance with the principles of 
the risk management system as described in the Group risk 
management guidelines. The internal control system also safe-
guards the efficacy of our risk management system. The work of 
those individuals who are responsible for risks, the risk portfolio 
and the evaluation of risks and activities is reviewed by holding 
quarterly risk steering sessions. 

INTERNAL CONTROL AND RISK MANAGEMENT SYSTEM 

AND THEIR REL ATION TO THE GROUP ACCOUNTING 

PROCESS

The relationship between our internal control and risk manage-
ment system and NORMA Group’s accounting and external finan-
cial reporting can be described using the following main charac-
teristics.  The  purpose  of  this  system  is  to  identify,  analyse, 
evaluate and manage risks as well as monitor these activities. 
The Management Board is responsible for ensuring that this sys-
tem meets the Company’s specific requirements. Based on the 
allocation of responsibilities within the Company, the CFO is re-
sponsible for our Finance and Accounting divisions, which are, 
in turn, responsible for accounting. These functional areas define 
and review the Group-wide accounting standards within the 
Group and compile the information used to produce the consol-
idated financial statements. The need to provide accurate and 
complete information within predefined timeframes represents a 
significant risk for the accounting process. Because of this, re-
quirements must be clearly communicated and the affected units 
must be put in a position to meet these requirements.

Posting transactions too early or too late or failing to comply with 
accounting regulations are some situations that can result in risks 
that could potentially impact the accounting process. In order to 
avoid errors, the accounting process is based on the separation 
of responsibilities and plausibility checks for reporting. Calcula-
tions are regularly monitored. The preparation of the financial 
statements of those entities to be included in the consolidated 
financial statements as well as the consolidation measures based 
on this consolidated group are characterised by consistent ob-
servance of the “principal of dual control.” Comprehensive and 
detailed checklists must be completed before the respective 

NORMA Group SE Annual Report 2013Risk and Opportunity Report

99

ELEMENTS OF OPPORTUNITY AND RISK MANAGEMENT AT NORMA GROUP 

Tasks

Identification

Assessment

Aggregation

Analysis

Reporting

Steering

Ongoing monitoring 
of the Company,  
the business envi-
ronment and the 
general environment

Comprehention of all 
aspects of a risk

Identification of  
affected elements of 
the business or / and 
Company

The risk’s impact  
on EBITA and its 
probability of  
occurrence are  
measured

The risk’s impact  
on EBITA and its 
probability of  
occurrence are  
measured

Assessment is 
based on Group- 
wide standards 

Aggregation of  
related risks to risk 
categories 

Risks and categories 
are analyzed to en-
able implementation 
of counter-measures

Quarterly  
report cycle

Regional and Group 
steering committees

Identification of  
further counter- 
measures on all  
levels; local, regional 
and Group-wide

Quarterly Risk  
Report of Group  
status for Mgmt. and 
Supervisory Board

Ad-hoc report

Implementation of 
counter-measures

Consolidation of  
local risks to regional 
portfolios

Consolidation of  
regional portfolios 
and Group risks to 
Group portfolio

Top-down  
actors

Group Functions
Group Mgmt.

Group Functions
Group Mgmt.

Regional Mgmt.
Group Mgmt.

Regional Mgmt.
Group Mgmt.

Bottom-up  
actors

Functional,  
Local entity,  
Regional Mgmt.

Functional,  
Local entity,  
Regional Mgmt.

–

Functional,  
Local entity,  
Regional Mgmt.

Regional Mgmt.
Group Functions
Group Mgmt.

Functional,  
Local entity,  
Regional Mgmt.

Regional and Group 
Steering Committee

Local risk owner

finan cial statement deadlines. The accounting process is fully 
integrated into NORMA Group’s risk management system. This 
ensures that accounting risks are identified early, allowing us to 
implement risk provisioning and countermeasures without delay.

The internal control system of the accounting process is designed 
to provide reasonable assurance that the consolidated financial 
statements are prepared according to regulations, despite the 
risks identified in the financial reporting process. The Internal 
Audit department reviews the accounting processes on a regu-
lar basis to ensure that the internal control and risk management 
system is effective. Internal audit measures are also assigned to 
specialised auditors in order to guarantee their quality. The auditor 
also conducts audit procedures during the audit of the annual 
financial statements based on the risk-driven audit approach, 
whereby material errors and violations are to be uncovered with 
reasonable assurance.

The IFRS accounting system in the way it must be applied in the 
EU is defined in an accounting manual. All companies in the 
Group must base their accounting processes on the standards 
described in the accounting manual. The accounting manual 
contains binding definitions of important measurement methods, 
such as those used in the measurement of inventories, tools and 
receivables in accordance with IFRS. The Group also has sys-
tem-supported reporting mechanisms to ensure that identical 
situations are handled in a standardised way across the Group.

The consolidated financial statements and Group management 
report are prepared according to a uniform time schedule for all 
companies. Each company in the Group prepares its separate 
financial  statements  in  accordance  with  the  applicable  local 
account ing guidelines and IFRS. Intra-Group deliveries and ser-
vices are recorded in separately designated accounts by the 
Group companies. The net balances of Intra-Group offsetting 
accounts are reconciled on the basis of defined guidelines and 
schedules by means of balance confirmations. The companies 
in the Group use the COGNOS reporting system for reporting, 
which in addition to financial data also contains information that 
is particu larly useful for the notes to the consolidated financial 
statements. In accordance with the NORMA Group’s regional 
segmentation, technical responsibility for the financial area is 
shared by both the financial officers in the Group companies as 
well as by the regional CFO for the respective segment. They are 
included in the quality assurance of the financial statements of 
the Group companies included in the consolidated financial state-
ments. The comprehensive quality assurance of the financial 
statements of the Group companies included in the consolidated 
financial statements is carried out by Group Finance & Reporting 
at corporate headquarters, which is responsible for preparing 
the consoli dated financial statements. In addition, the data and 
disclosures of the Group companies as well as the consolidation 
measures necessary for the preparation of the consolidated finan-
cial statements are verified through audit procedures conducted 
by external audi tors under consideration of the associated risks.

Consolidated Management Report100

Local financial accounting uses a variety of different IT systems. 
We are aiming to standardise the local IT systems across the 
Group in the medium term and have already begun with imple-
mentation. All systems have tiered access authorisation systems. 
The type and design of these access authorisations and authori-
sation policies are decided by local management in coordination 
with the Head of IT for NORMA Group.

OPPORTUNIT Y AND RISK PORTFOLIO   

OF NORMA GROUP

As part of the preparation and monitoring of our risk and oppor-
tunities profile, we assess the financial impact of risks and op-
portunities based on three categories derived in relation to our 
EBITA:

  Minor: up to 5 % of current EBITA
  Moderate: up to 25 % of current EBITA
  Severe: more than 25 % of current EBITA

The interval of the risk’s impact relates to the EBITA of the Group 
or segment provided that an individual assessment relates to a 
specific segment. The presented effects always reflect the effects 
of (counter)-measures implemented, thereby representing a net 
assessment of risks and opportunities.

We assess the probability of individual risks and opportunities 
occurring on a scale of 0 % to 100 % and assign it to one of three 
categories: 

  Unlikely: up to 5 % probability of occurrence
  Possible: up to 25 % probability of occurrence
  Very likely: more than 25 % probability of occurrence

The measurement of individual risk and opportunity categories 
reflects a period of five years based on our medium-term plan 
unless another period is indicated in the individual categories.

Financial opportunities and risks
Due to the nature of our business, we are exposed to an array of 
financial risks, including default, liquidity and market risks. The 
Group’s financial risk management strategy concentrates on the 
identification, evaluation and mitigation of risks, focusing on mini-
mising the potential negative impact on the Company’s financial 
performance. We use derivative financial instruments to hedge 
particular risk items. The financial risk management strategy is 
implemented by Group Treasury. Group management defines 
the areas of responsibility and necessary controls related to the 
risk management strategy. Group Treasury is responsible for 
defining, evaluating and hedging financial risks in close consul-
tation with the Group’s operating units.

Capital risk management
NORMA Group’s objective when it comes to managing its capi-
tal is primary the long-term servicing of its debts and remaining 
financially stable. In connection with our financing agreements, 
we are obliged to maintain certain financial indicators (financial 
covenants), such as interest cover ratio, total net debt cover (debt 
divided  by  adjusted  consolidated  EBITDA)  and  consolidated 
equity as a percentage of assets. These key figures and their 
maintenance are continually monitored. As part of our capital risk 
management, we monitor net debt in all our accounts, which are 
managed in accordance with accepted accounting principles. 

Default risks
Default risk is the risk of our contractual partners not meeting 
their obligations arising from business and financial transactions. 
Default risk results from deposits and other transactions con-
cluded with credit and financial institutions, and primarily from 
the risk of customers defaulting on outstanding receivables or 
confirmed transactions. We review the creditworthiness of new 
customers to minimise the risk of default on trade receivables. In 
addition, we generally only supply customers whose credit ratings 
are below Group standards or who have defaulted on payment 
if they pay in advance. We have a diversified customer portfolio, 
which reduces the financial repercussions of default risks. For 
this reason, we believe that it is possible for default risks to occur, 
while the potential financial repercussions would be minor due 
to the implemented countermeasures.

Liquidity opportunities and risks
Prudent liquidity risk management requires us to hold sufficient 
cash funds and marketable securities, have sufficient financing 
from committed lines of credit and be able to close out market 
positions. Due to the dynamic nature of the underlying business, 
Group Treasury aims to maintain flexibility in financing by keeping 
committed credit lines available. Therefore, our primary objective 
is to ensure the uninterrupted solvency of all Group companies. 
 Financial Management, p. 60. Group Treasury is responsible 
for liquidity management and therefore for minimising liquidity 
risks. As at 31 December 2013, NORMA Group’s liquid assets 
(Cash and Cash equivalents) amounted to EUR 194.2 million (31 
December 2012: EUR 72.4 million). We also have a high level of 
financial flexibility thanks to a total of EUR 125 million in commit-
ted revolving credit lines with national and international credit 
institutions. These lines were drawn down in the amount of EUR 
5.5 million as at 31 December 2013.

We see financial opportunities, among other things, in NORMA 
Group’s high creditworthiness as well as its solid financial posi-
tion, financial performance and cash flows, which enable us to 
gradually reduce our capital costs. For instance, we succeeded 
in further optimising NORMA Group’s operational flexibility by 
issuing a promissory note loan in the amount of EUR 125 million 
in the summer of 2013. On the one hand, the promissory note 

NORMA Group SE Annual Report 2013Risk and Opportunity Report

101

loan enabled us to access a new investor group; on the other, 
we were able to extend the maturity profile of our liabilities to five, 
seven and ten years. The financing terms of the promissory note 
loan were fully twisted into an attractive fixed interest rate so that 
future interest rate risk can be ruled out. We estimate the financial 
opportunities based on our good reputation on the capital mar-
ket to be possible with a moderate impact on net profit or loss. 

The Group’s financing agreements contain typical terms for credit 
lines (financial covenants). If we do not adhere to these terms, 
the banks would be entitled to re-evaluate the agreements and 
demand early repayment. Failure to comply with these loan cov-
enants would have severe potential financial repercussions. For 
this reason, we continuously monitor our compliance with the 
financial covenants in order to implement suitable measures in 
advance and prevent the terms from being violated. We were 
able to further minimise the likelihood of liquidity risks negatively 
impacting NORMA Group’s operations by increasing our financial 
flexibility compared to the previous year. In our view, non-com-
pliance with financial covenants remains unlikely due to our high 
profitability and strong operating cash flow. 

Foreign currency trends
As an international company, we are active in more than 100 
countries, which exposes us to foreign currency risks. We regard 
our main risky currency positions to be the US dollar, British 
pound, Chinese renminbi, Polish zloty, Czech koruna, Swedish 
krona, Thai baht, and Turkish Lira.

Since our distribution sites in Turkey and Thailand settle their 
transactions largely in local currency, the influence of the foreign 
exchange rate trends of the Thai baht and Turkish lira against the 
euro is increased due to the current political situation. However, 
in light of these countries’ limited contribution to NORMA Group’s 
total sales, we expect that the resulting foreign currency effects 
will be comparatively moderate. 

Foreign currency risks that cannot be offset against each other 
are hedged using futures and options whenever necessary (in-
cluding the US dollar, Swedish krona, Japanese yen and British 
pound). The high volatility of many major currencies and the par-
ticular influence of the US dollar on the Group’s financial position 
and performance represent a significant risk that can only be 
partially hedged for a short-term period. We reduce the medium- 
term risk through an increasingly regional approach to production.

Because the Group’s subsidiaries operate in the most important 
countries with currencies other than the euro, it has sufficient 
cash-in and cash-out capabilities to absorb short-term exchange 
rate fluctuations via targeted income and expenditure manage-
ment. In addition, currency risk is monitored in the Group and 

transferred to the euro over time on a rolling basis by means of 
derivative hedging instruments if the risk becomes too excessive, 
whereby translation risk, i.e. the risk of fluctuations in the value 
of the net assets of our Group companies as a consequence of 
changes in exchange rates, is intentionally not hedged using 
hedging instruments due to NORMA Group’s long-term engage-
ment. Translation effects from items in the statement of financial 
position and income statement of subsidiaries in foreign currency 
areas on the consolidated statement of financial position prepared 
in euros are unavoidable. Currency risks are very likely to occur 
due to the ongoing exchange rate volatility. In addition, the ex-
pected rising share of our business activities in foreign currency 
areas,  in  particular  in  emerging  markets,  signifies  additional 
currency risk for NORMA Group. Nevertheless, we regard the 
poten tial financial effects of currency risks to be moderate under 
consideration of our countermeasures. In contrast, our assess-
ment of the opportunities for an advantageous development of 
foreign exchange rates is more cautious; we thus regard the 
probability of a positive impact on our business success to be 
possible and the financial scope to be moderate. In addition, we 
are pur posely expanding our opportunities in the area of foreign 
currencies by further localising our production and the payment 
and currency flow of equivalent internal financing and can thus 
further reduce our currency exposure. 

Changes in interest rates
Changes in global market interest rates affect future interest pay-
ments for variable-interest liabilities and can therefore have an 
adverse effect on the Group’s financial position, financial perfor-
mance and cash flows. NORMA Group’s interest change risk 
arises in particular from long-term loans.

However, it is limited to the utilisation of the revolving credit line 
(EUR 5.5 million as at 31 December 2013), because neither the 
existing bank financing nor the individual tranches (five, seven, 
and ten years) of the issued promissory note loan are subject to 
interest rate risk. In order to further reduce interest change risks, 
we intend to use excess cash flow from operating activities in the 
medium term to limit the debt/equity ratio or to reduce our net 
financial liabilities. We will aim to hedge approximately 80 % of 
the interest change risk arising from future medium-term utilisa-
tion of the committed revolving credit facility.

As a result of the currently low interest rate level and the first signs 
of a more restrictive monetary policy, we regard the risk of inter-
est rate hikes in the medium term to be very likely; however, they 
will only have a minor impact due to NORMA Group’s financing 
structure. Accordingly, we also consider the potential for oppor-
tunities that can arise from a falling interest rate level to be un-
likely and the financial effects of such a development to be minor.

Consolidated Management Report102

Economic and cyclical opportunities and risks 
The  success  of  NORMA  Group  depends  heavily  on  macro­
economic trends on its sales markets and its customers’ sales 
markets. Therefore, we take into account the indicators for eco­
nomic development worldwide both in the planning as well as in 
our risk and opportunities management. In order to gauge the 
macro economic trend, we mainly use the forecasts of widely 
regarded institutions such as the IMF, the Bundesbank and rep­
utable economic research institutes. Accordingly, global growth 
of 3.7 % can be expected in 2014. We regard positive develop­
ment over and above this level to be an opportunity. As a result 
of our flexible production structures, we can expand our capac­
ities on short notice and thereby react to a general increase in 
demand.  We  consider  it  possible  for  the  economic  situation 
worldwide to improve considerably within a framework that can 
moderately impact our earnings. In addition, we consider the 
possibility of a positive deviation from the assumptions on which 
our planning for the Asia­Pacific region is based to be very likely. 

Nevertheless, we see risks that can offset these forecasts, which 
is reflected in our Group­wide risk management. We regard a weak­
ening of the global economy under consideration of the strained 
budget situation of numerous countries in the EME A region and 
the USA as well as the politically uncertain situation in some coun­
tries in the Asia­Pacific region to be unlikely. If these factors should 
nevertheless  impact  global  demand,  the  financial  effects  for 
NORMA Group compared to our plan would be moderate.

Industry-specific and technological opportunities and risks 
Industry­specific opportunities and risks can arise for NORMA 
Group in particular due to technological and competitive changes. 
The increasing importance of new technologies, such as envi­
ronmentally friendly drivetrain technologies, could also lead to 
increased competitive pressure and greater price pressure. We 
counter these risks with continuous initiatives to safeguard and 
expand our position as a technological and innovative leader as 
 Research & 
well as by focusing on customers and markets. 
Development, p. 61. 

The global megatrend toward “green” technologies presents 
challenges to many of our customers and their finished products 
and offers excellent growth prospects for NORMA Group. Since 
we concentrate our product developments on innovations in this 
area, we regard this change as an opportunity. It can be assumed 
that regulatory measures such as the Euro­6 Standard on emis­
sions and incentive programmes will be established in other 
countries, which will lead to increased demand for environmen­
tally friendly technologies and products. We have already secured 
additional order volume and thus participate in the development 
of these markets thanks to early and innovative developments in 
these areas. Therefore we regard the likelihood of future positive 

developments in this area that go beyond the scale of our plan­
ning as possible based on the current discussion on tightening 
environmental standards. This would have a moderate impact 
on our performance. For the Asia­Pacific region, we estimate the 
likelihood of future positive stimulus to be high – also with mod­
erate effects on regional earnings – as a result of our transfer of 
existing technologies from other regions and the rising techno­
logical demands of customers in the region.

Our strong diversification in terms of customers in different indus­
tries is another element of our risk and opportunity management. 
We counter long­term, industry­specific risks and opportunities 
through consistent innovation policy and regular market analyses. 
As a result, we consider it unlikely that industry­specific or tech­
nological risks will occur. We consider the potential for financial 
effects to be minor. 

Risks and opportunities associated with corporate strategy
The Group’s strategic orientation was advanced in 2013 through 
investments in growth markets, the expansion of the second 
production site in China (Changzhou) and the expansion of ex­
isting markets in Australia, Poland and Brazil. 

The goal of these acquisitions is to expand our presence in ex­
isting markets and to develop new emerging markets with attrac­
tive growth potential. As a result of our global orientation, we can 
also set up production processes that entail a more labour­in­
tensive assembly in countries with lower wage costs, thereby 
securing and further increasing our profitability. We also continue 
to constantly observe the markets and identify opportunities for 
strategic acquisitions or equity holdings to complement our or­
ganic  growth.  We  use  targeted  acquisitions  to  continuously 
strengthen our position as a technology leader, exploit market 
opportunities and improve the services we offer our customers 
and expand our product range.

In addition, we work together closely with our customers across 
all business processes. New products are created already in the 
product and application development phases in constant co­
ordination with our customers. Our two distribution channels, 
Engineered Joining Technology and Distribution Services, are 
oriented toward the special needs of our customers. We will 
continue to develop our markets in collaboration with our cus­
tomers in the future. 

We invest around 4 % of EJT sales in Research and Development 
every year. We are consolidating our competitive position as a 
technology leader and increasing NORMA Group’s innovative 
capacity as a result of this focus on developing new technologies, 
products and solutions, as well as on improving existing ones, 
and can thereby realise cost advantages in the medium term.

NORMA Group SE Annual Report 2013Risk and Opportunity Report

103

We consider this strategic orientation to be the basis for creating 
long­term potential for opportunities. Therefore, we estimate the 
intermediate impact of our strategy to be moderate and expect 
a potential positive deviation from our plan. 

us. Therefore, we estimate the opportunities arising from falling 
commodity prices to be minor, whereby a declining global com­
modity price trend is possible in China due to poorer economic 
expectations.

Nevertheless, misjudgement with respect to the Group’s strate­
gic orientation and its market potential or cus tomer rejection of 
newly developed products cannot be ruled out and can have a 
negative effect on NORMA Group’s competitive position and 
sales volume. In order to avoid strategic risks, we observe our 
market environment and our competitors and conduct custom­
 Purchasing 
er and supplier surveys for continual improvement. 
and Supplier Management, p. 81. Therefore, we consider strate­
gic risks to be unlikely to occur, whereas the potential finan cial 
effects for financial year 2014 are regarded as moderate.

We adjust our corporate strategy in the individual segments to the 
individual market conditions; nevertheless, the general appraisal 
of strategic risks and opportunities in the regions is identical.

Performance-related opportunities and risks 
Commodity prices
The materials we use, in particular the raw materials steel and 
plastics, are subject to the risk of price fluctuations. The price 
trend is also influenced indirectly by the further development of 
the world economic situation as well as by institutional investors. 
NORMA Group limits the risk of rising purchase prices through 
systematic material and supplier management. In this context, 
an efficient Group purchasing structure was built up around the 
world in order to utilise the Group’s economies of scale in the 
procurement of the most important product areas of steel, metal 
components, polyamides and rubber materials and to procure 
them as competitively as possible. This Group­purchasing struc­
ture also enables us to balance out the risks of individual segments 
with each other. We also constantly strive to secure permanently 
competitive procurement prices by continuously optimising our 
selection of suppliers and applying the BLC approach. We also 
try to reduce dependency on individual materials through constant 
technological advances and tests of alternative materials. We 
protect ourselves against commodity price volatility by forming 
procurement contracts with a term of up to 12 months, whereby 
material supply risks are minimized and price fluctuations can be 
 Purchasing and Supplier Management, p. 81.
better calculated. 

Although we consider it possible for prices to rise based on the 
positive growth forecasts for the global economy, this would only 
have a minor financial effect as a result of the counter­measures 
initiated in the financial year just ended. Since we can transfer a 
portion  of  changes  in  our  material  prices  to  our  customers 
through the structure of our contractual documents, falling com­
modity prices are also not a significant performance factor for 

Suppliers and dependencies on key suppliers
The loss of suppliers and dependency on individual suppliers can 
lead to material shortages and thus to negative impacts on the 
Group’s activities. In order to minimise this risk, we only work with 
reliable and innovative suppliers who meet our quality require­
ments. The ten most important suppliers are responsible for 
 Purchasing and 
approximately 32 % of our purchasing volume. 
Supplier Management, p. 81. This and other key suppliers are 
regularly observed and assessed as part of our quality manage­
ment. If the loss of a supplier appears imminent, we evaluate 
alternatives immediately. For instance, we were able to offset the 
loss of an important supplier for the plastic granule PA12 in 2012. 
As a result, we consider it possible that we may lose suppliers 
and continue to regard the potential financial impact as minor. 
However, we also see opportunities in this area as a result of our 
proactive approach both in our existing supplier relationships as 
well as in the identification of new suppliers and raw materials. 
But since we also anticipate an optimisation in the area of pur­
chasing in the medium term, we estimate the potential of our 
implemented measures for a positive deviation from our planning 
to be possible with a minor impact. (reference to Section on 
Purchasing)

Quality and processes
Our products are often function­critical with respect to the qual­
ity, performance and reliability of the final product. Therefore, the 
reliable guarantee of product quality is a key factor to ensuring 
NORMA Group’s long­term success, so that our products provide 
 Organisational and Pro­
crucial added value for our customers. 
cess Advantages, p. 78. Maintaining the right balance between 
cost leadership and quality assurance is a constant challenge. 
We use far­reaching quality assurance measures and Group­wide 
quality standards to reduce this risk, and also focus on innovative 
and value added joining solutions tailored to meet customer re­
quirements. For this reason, we believe that it is possible for 
quality risks to occur, while the potential financial repercussions 
would be minor due to our existing insurance coverage.

We take every opportunity to realise cost advantages to improve 
our competitive position. We develop and implement initiatives 
focused on cost discipline, the continuous improvement of pro­
cesses in all functions and regions and optimisation of supply 
chain management and production processes. We expect these 
 Organisa­
initiatives to have a positive impact on our business. 
tional and Process Advantages, p. 78. Since we pursue a con­
tinuous process of improvement, there are opportunities over 
and above our planning for positive deviations in the area of these 

Consolidated Management Report104

processes. This applies for all regions in which NORMA Group 
is active. We estimate the likelihood of cost­savings to be possi­
ble. However, since our planning allows for an optimisation of 
production processes and our processes are already extremely 
efficient, the short­term financial impact of a deviation from the 
plan as a result of improved production processes is minor.

Customers
Customer risks result from a company being dependent on im­
portant buyers for a significant proportion of its sales. They could 
take advantage of their bargaining power, which can lead to in­
creased pressure on our margins. Decreases in demand from 
these customers or the loss of these customers can have a neg­
ative impact on NORMA Group’s earnings. For this reason, we 
continuously monitor incoming orders and customer behaviour 
so as to identify customer risks early. We also have a diversified 
customer portfolio, which reduces the financial repercussions of 
customer risks. Accordingly, no single customer generated more 
than 6 % of our sales in the 2013 financial year. Average annual 
sales per customer are only kEUR 60. Therefore, it is possible 
that customer risks could have a negative impact on our business, 
but the financial effects would be minor due to our diversified 
customer structure.

However, based on our strategy and the goal of further ex panding 
our markets, we managed to expand our customer portfolio com­
pared to the previous year. We can excite new customers for our 
products in all regions as a result of our innovative solutions and 
therefore estimate the opportunities for positive deviations from 
our planning as possible with a minor impact on our earnings 
based on a growing number of customers. For the APAC region, 
our planning is based on the assumption of likely positive effects 
with a moderate impact on regional earnings due to the dy namic 
market environment and our continuous growth strategy.

Group in connection with employee surveys and improvement 
initiatives. Comprehensive representation rules and a division of 
responsibilities that promote mutual exchange secure us from 
risks that can arise due to the departure of employees. When 
identifying potential new employees that can make a crucial con­
tribution to performance, we seek the advice of external human 
relations advisors.

Since NORMA Group’s personnel policy is practiced worldwide, 
the risks and opportunities are consistent across the regions. We 
regard the probability of personnel risks occurring as possible, 
whereas the potential financial impact is minor due to our sus­
tainable personnel policy.

In addition, there are opportunities from the consistent further 
development of our employees. We foster our employees and 
offer them incentives to further develop their personal expertise 
through numerous educational and training opportunities as well 
as the targeted search for talent within the Group. In addition, we 
offer our employees a broad range of additional services (free 
health check­ups, flexible and family­friendly working time mod­
els, etc.) which contribute on the whole to a high degree of em­
ployee satisfaction – measured by means of a semi­annual em­
ployee survey – and a low fluctuation rate of only six percent 
Group­wide (excluding China and Mexico). 

 Employees, p. 84.

We actively promote the retention and expansion of know­how 
in the Company through the aforementioned measures, wherein 
we see an opportunity for the future development of NORMA 
Group whose impact on our further success we regard as very 
likely. However, since the financial performance beyond our plan­
ning is oriented on the very long term, we estimate the financial 
impact of these opportunities to be minor. 

Opportunities and risks of personnel management
Our success is largely dependent on our employees’ enthusi­
asm, commitment to innovation, expertise and integrity. The 
Group’s personnel management serves to retain and expand 
this core expertise. The exit of employees with crucial skills as 
well as a shortage of suitable workers can have a negative impact 
on our operations. The competition for the most talented em­
ployees as a result of demographic developments and the short­
age of skilled labour in Western industrial nations is becoming 
more and more intense. 

We counter these risks with far­reaching basic and advanced 
training as well as employee development programmes. We also 
encourage our employees to focus on the Company’s success 
through variable remuneration systems. In return, our employees 
contribute to the continuous further development of NORMA 

IT-related opportunities and risks 
Maintaining and exchanging complete, timely and appropriate 
information as well as being able to utilise functional and power­
ful IT systems are of central importance for an innovative and 
global company such as NORMA Group. An extensive com puter 
system failure could disrupt our operations or expose sensitive 
corporate information. Therefore, we have implemented appro­
priate measures to avoid and reduce this type of risk. These 
measures are collectively embedded in our IT risk management 
process and are adjusted in this context to changing conditions. 
NORMA Group controls identifiable  IT risks, for example, by 
mirror ing the database, maintaining decentralised data and out­
sourcing  data  archiving  to  a  certified  external  provider.  The 
Group’s data processing centre in Frankfurt / Main is also used 
by other Group companies for their ERP­systems. Another data 
centre is located in the USA, with smaller backup systems in Asia, 
which were transferred to a regional data centre in Singapore in 

NORMA Group SE Annual Report 2013Risk and Opportunity Report

105

2012. The access of employees to sensitive information is ensured 
by means of authorisation systems customised for the respective 
positions, taking into account the principle of separation of func­
tions. IT systems used in the area of production are being doubled 
in order to reduce risks. Potential risks are also taken into account 
through early planning as well as by creating suitable transition 
solutions.

Based on global standards, we estimate the probability of IT­re­
lated risks occurring in all regions to be possible and the potential 
financial impact to be minor. Opportunities in the area of IT arise 
in particular from the potential of process standardisation and 
optimisation across all companies of NORMA Group. For in­
stance, the gradual replacement of older ERP­systems with new, 
Group­wide uniform systems was once again advanced in 2013. 
We regard the opportunities arising from this standardisation to 
be very likely and expect the financial impact to be very minor.

Legal opportunities and risks 
Risks related to violations of standards
Future changes to legislation and requirements in general com­
mercial law, liability law, environmental law, tax law, customs law 
and labour law, as well as changes in related standards, could 
have a negative impact on NORMA Group’s development. We use 
our existing compliance and risk management systems to ensure 
that we comply with constantly changing laws and regulations. 
 Corporate Governance Report, p. 40. Consequently, we con­
sider risks related to violations of intellectual property rights as 
unlikely to occur and the potential financial impact to be moderate.

Any legal risks of which we are aware are taken into account 
through provisions recognised in the consolidated financial state­
ments. We are not aware of any other significant risks.

Social and environmental standards
Violating social and environmental standards could damage the 
reputation of NORMA Group. Therefore, we have implemented 
corporate responsibility as an integral part of our Group strategy. 
 Corporate Responsibility, p. 88. In this context, a systematic 
environmental management system was introduced at NORMA 
Group so that corporate decisions can always be evaluated also 
considering the goal of avoiding emissions and conserving resourc­
 Environmental Protection, p. 90. We also invest in the area 
es. 
 Occupational Health and 
of occupational health and safety. 
Safety, p. 89. Consequently, we believe that negative developments 
remain unlikely to occur as a result of social and environmental 
risks and that the potential financial effects would be moderate.

However, our investments in the area of Corporate Re sponsibility 
serve not only to ward off risks. We also see the measures and 

initiatives as having the potential to positively impact both our 
business environment as well as NORMA Group and its stake­
holders. Therefore, we estimate the opportunities in this area to 
be possible. We assume that the measures and initiatives will 
have a minor impact on our planning overall.

Violations of intellectual property rights
NORMA Group’s position as a technology and innovation leader 
means that violations of our intellectual property rights could lead 
to lost sales and reputation. For this reason, we ensure that our 
technologies and innovations are legally protected. We also mini­
mise the potential impact by developing customer­specific solu­
tions and through the speed of our innovation. At the same time, 
it is also possible for NORMA Group to violate the intellectual 
property of third parties. For this reason, we review our develop­
ments for potential patent violations at an early stage. Therefore, 
we consider it possible for our intellectual property to be violated. 
Due to the counter­measures that we have implemented, we 
believe that the potential impact of an intellectual property viola­
tion would be minor. In addition, we also see potential opportu­
nities that can lead to a minor deviation from our medium term 
plan as a result of the consistent defence of our intellectual prop­
erty and the expansion of legal unique selling points. 

ASSESSMENT OF THE OVER ALL PROFILE   

OF OPPORTUNITIES AND RISKS   

BY THE MANAGEMENT BOARD

The Group’s overall situation results from the aggregation of in­
dividual risks and opportunities from all categories of the business 
units and functions. After assessing the likelihood of risks occur­
ring and their potential financial impact as well as in light of the 
current business outlook, NORMA Group’s Management Board 
does not believe that there is any individual risk or group of risks 
with the potential to jeopardise the continued existence of the 
Group or individual Group companies as a going concern. Taking 
the aggregated opportunities into account, we are in an excellent 
position with respect to both the medium and long terms to 
further expand our market position and to grow globally. This 
assessment is reinforced by the good opportunities to cover our 
financing requirements. Therefore, NORMA Group has not made 
any effort to obtain a rating from a leading rating agency. 

General economic risks remain for NORMA Group in all areas, 
which is why setbacks on the way towards long­term realisation 
of our growth and profitability targets cannot be ruled out. In 
contrast, there are clear opportunities that we are taking ad­
vantage of through our strategy and consistent opportunity 
management, so that it is possible for us to exceed our profit­
ability targets.

Consolidated Management Report106

OPPORTUNITY AND RISK PORTFOLIO OF NORMA GROUP  1)

Probability

Impact

unlikely

possible

likely

Change in 
2013

minor

moderate

major

Change in 
2013

Financial risks and opportunities

Default

Liquidity  – Risks

– Opportunities

Currency – Risks

– Opportunities

Interest  – Risks

– Opportunities

Economic risks and opportunities

Risks

Opportunities 2)

•

•

•

Industry-specific and technological risks and opportunities

Risks

Opportunities 2)

•

Risks and opportunities associated with corporate strategy

Risks

Opportunities

Operative risks and opportunities

Commodity pricing 

– Risks

– Opportunities

Supplier 

– Risks

– Opportunities

Quality and production – Risks

– Opportunities

Customer 

– Risks

– Opportunities 3)

Risks and opportunities of personnel management

Risks

Opportunities

IT-related risks and opportunities

Risks

Opportunities

Legal risks and opportunities

Disregard to standards

Social and environment – Risks

Property rights 

– Risks

– Opportunities

– Opportunities

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

1) Provided that not indicated differently, the risk assessment applies for all regional segments. 
2) For the APAC region, we assume a positive deviation as likely whereas the financial impact is rated moderate. 
3) For the APAC region, we assume a positive deviation as possible whereas the financial impact is rated moderate.  

 unchanged
  higher
  lower
    new

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report for the Management and Supervisory Boards

107

Risks Opportunities

OPPORTUNITY AND RISK PORTFOLIO OF NORMA GROUP SE

Financial risks and opportunities

Default

Liquidity

Currency

Interest

Economic risks and opportunities

Industry-specific and technological risks and opportunities

Risks and opportunities associated with corporate strategy

Operative risks and opportunities

Commodity pricing

Supplier

Quality and production

Customer

Risks and opportunities of personnel management

IT-related risks and opportunities

Legal risks and opportunities

Disregard to standards

Social and environment 

Property rights

Compared to the prior year, we have reduced the risks from 
currency, the economic environment and our strategy. All other 
risks have not changed since the previous year. However, the 
changes in individual risks and opportunities do not have a sig­
nificant impact on NORMA Group’s overall risk profile. Therefore, 
in  our  opinion,  the  Group’s  overall  profile  has  essentially  not 
changed since the previous year. 

Remuneration Report for the  
Management and Supervisory Boards

REMUNER ATION OF THE MANAGEMENT BOARD

Outline of the remuneration system for members of the 
Management Board
The purpose of NORMA Group SE’s remuneration system is to 
provide the members of the Management Board with adequate 
remuneration for their activities and areas of responsibility as well 
as their personal performance in accordance with applicable 
legislation and to provide them with a long­term incentive to com­
mit themselves to the success of the Company. In addition to the 
criteria of the Company’s performance and future prospects, the 
decision as to what level of remuneration is appropriate is also 
based on the general levels of remuneration paid by comparable 
companies and NORMA Group SE’s remuneration structure.

In accordance with the recommendations of the German Cor­
porate  Governance  Code  in  the  version  dated  13  May  2013  
(
 Corporate Governance Report, p. 40), the remuneration com­
prises a fixed element and variable elements.

The basic remuneration is a fixed cash payment for the entire 
year based on the respective Management Board member’s area 
of responsibility. This basic remuneration is paid in the form of a 
monthly salary.

The variable element comprises multiple components.

1.  The annual bonus is a variable cash payment calculated on 
the basis of the quantifiable performance of the Company in 
the previous financial year. The parameters taken into consid­
eration are whether or not the Company reaches its target for 
an earnings component (adjusted EBITA) and a liquidity com­
ponent (operating free cash flow before external use).

 Each of the two indicators is calculated for a financial year 
based on figures taken from the Company’s consolidated 
finan cial statements and compared to the target set in advance 
by the Supervisory Board. The annual salary of the Manage­
ment Board member is multiplied by a percentage between 
0 % and 200 %, depending on the extent to which the targets 
for the components were met. The range limits the annual 
bonus to 50 % of the member’s annual salary. It can be re­
duced to EUR 0 if the company performs poorly.

Consolidated Management Report 
 
108

2.  The Company’s long­term incentive (LTI) plan is a component 
of a variable remuneration element designed to maximise the 
Company’s long­term performance. The LTI plan also com­
prises an EBITA component (adjusted) and an operating free 
cash flow before external use (FCF) component, each of which 
are observed over a period of three years (performance period). 
A new three­year performance period begins every year.

MATCHING STOCK PROGRAMME (MSP)

Tranches

2011

2012

2013

Option 
factor

Number of 
options 

Exercise 
price 

1.5

1.5

1.5

162,679

21.00 EUR

162,679

17.87 EUR

162,679

23.71 EUR

End of the 
vesting  
period

2015

2016

2017

 Both components are calculated by multiplying the average 
annual EBITA (adjusted) and FCF­values actually achieved in 
the  performance  period  by  the  EBITA  (adjusted)  and  FCF 
bonus percentages specified in the employment contract. In 
a second step, the actual value of a component is compared 
to the medium­term plan approved by the Supervisory Board 
to evaluate the Company’s performance and adjustments are 
made to the LTI plan. The LTI plan is limited to two and a half 
times the amount that would be arrived at on the basis of the 
figures in the Company’s medium­term plan. If the actual value 
is lower than the planned value, the LTI plan is reduced on a 
straight­line basis down to a minimum of EUR 0 if the three­
year targets are missed by a significant amount.

3.  The matching Stock programme (MSP) provides a share price­
based long­term incentive to commit to the success of the 
Company. The MSP is a stock option programme. To this end, 
the Supervisory Board specifies a number of stock options to 
be allotted each financial year with the proviso that the Man­
agement Board member makes a corresponding personal 
investment in the company.

 The MSP is split into five tranches. The first tranche was allot­
ted on the day of the initial public offering (8 April 2011). The 
other tranches will be allotted on 31 March each following year. 
The stock options relate to those shares allotted or acquired 
and qualified under the MSP as specified in the Management 
Board contract. The number of stock options is calculated by 
multiplying  the  qualified  shares  (for  2011,  2012  and  2013: 
108,452 shares per year) held at the allotment date by the 
option factor specified by the Supervisory Board. The option 
factor is re­determined for each tranche and amounts to 1.5 
for each of the tranches in 2011, 2012 and 2013. Therefore, 
162,679 share options are to be taken into account in financial 
years 2011, 2012 and 2013. Every tranche will be recalculated 
taking changes in the influencing factors into consideration 
and accrued pro rata temporis over the vesting period. 

 The vesting period is four years and ends on 31 March in 2015, 
2016  and  2017  respectively  for  the  2011,  2012  and  2013 
tranches. The options in a tranche can only be exercised within 
a period of two years after the vesting period expires. As a 
precondition for exercising the options, the share price must 
exceed the exercise threshold when the options are exercised 

(basis: weighted average of the last ten exchange trading days 
before exercising the option). The exercise threshold is set by 
the Supervisory Board when the respective tranche is allo cated 
and equals at least 120 % of the strike price. The exercise 
threshold was set at 120 % of the strike price for the 2011, 2012 
and 2013 tranches. The strike price for the 2011 tranche corre­
sponds to the initial offering price at the time of the IPO; i. e. the 
issuing price set at the end of the book building phase for the 
shares offered publicly during the IPO. The weighted average 
closing price of the Company’s share for the last 60 exchange 
trading days directly preceding the allocation of the respective 
tranche applies when determining the strike price of the other 
tranches. Dividend payments from the Company during the 
vesting period are to be deducted from the exercise price of 
the respective tranche. The value of the stock options is calcu­
lated based on generally accepted business valuation models. 

 When the options are exercised, the Company is free to decide 
whether to settle them in shares or in cash. The 2011, 2012 
and 2013 tranches are expected to be settled in equity instru­
ments (no cash settlement).

The members of the Management Board are additionally com­
pensated with a company car which they can also use for per­
sonal purposes. Furthermore, Management Board members are 
reimbursed for any expenses and travel costs incurred while 
performing their duties for the Company in accordance with the 
Company’s respectively applicable guidelines. The members of 
the Management Board arrange private insurance or are person­
ally responsible for the statutory deductible of 10 % of the loss 
for the D&O­insurance policy carried for the Managing Directors 
of NORMA Group.

Remuneration of the Management Board in the  
2013 financial year 
The remuneration for the Management Board totalled EUR 3.93 
million (2012: EUR 2.4 million.). This figure comprises EUR 1.38 
million in fixed elements and EUR 2.55 million in variable elements.

The variable elements comprise the short­term performance­based 
annual bonus and the two long­term performance­based LTI and 
MSP schemes.

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
Other Legally Required Disclosures

109

A provision was recognized for the variable compensation ele­
ments. The stock options associated with the MSP scheme were 
reported as reserves in accordance with IFRS 2.

The Annual General Meeting held on 6 April 2011 resolved not 
to disclose the remuneration for individual Management Board 
members between 2011 and 2015 in accordance with sen tences 
5 to 9 of section 314(1) no. 6 letter a) HGB.

Furthermore, the Supervisory Board members are reimbursed 
for any expenses and travel costs incurred while performing their 
duties for the Company in accordance with the Company’s re­
spectively applicable guidelines. The members of the Super visory 
Board arrange private insurance or are personally responsible 
for the statutory deductible of 10 % of the loss for the D&O insur­
ance policy carried for the Management Board and the Super­
visory Board of NORMA Group.

REMUNER ATION OF THE SUPERVISORY BOARD

The remuneration for the Chairman and the Deputy Chairman of 
the Supervisory Board was calculated separately in accordance 
with the recommendations of the German Corporate Governance 
Code in the version dated 13 May 2013. The Chairman is paid 
double the remuneration of the other members of the Super visory 
Board, and the Deputy Chairman is paid one and a half times 
this  amount.  In  addition,  the  Chairman  and  members  of  the 
Super visory Board’s committees are remunerated separately.

The Supervisory Board members will be remunerated for their 
activities on the day after the 2014 Annual General Meeting as 
follows:

Supervisory Board 
member

Membership / 
Chairmanship of a committee 

Dr. Stefan Wolf

–  Chairman of the  

Remuneration 
in EUR 

110,000.00 

Supervisory Board

–  Chairman of the General and  

Nomination Committees 

Lars M. Berg

–  Deputy Chairman of the  

91,356.16 

Supervisory Board  
(since 8 February 2013)

–  Member of the Audit Committee
–  Member of the General and  
Nomination Committees  
(since 8 February 2013)

–  Not a member of a committee

50,000.00 

–  Member of the Audit Committee

60,000.00 

–  Chairman of the Audit Committee
–  Member of the General and  

Nomination Committees

95,000.00 

–  Not a member of a committee

43,424.66 

449,780.82 

Günter  
Hauptmann

Knut J.  
Michelberger

Dr. Christoph 
Schug

Erika Schulte  
(appointed effective 
18 February, 2013)

Total

No remuneration was paid to Supervisory Board members in 
financial year 2013 for services personally rendered (in particular 
advisory and brokerage services).

Other Legally Required Disclosures

ADDITIONAL INFORMATION REQUIRED UNDER THE 

GERMAN TAKEOVER DIRECTIVE IMPLEMENTATION ACT 

(ÜBERNAHMERICHTLINIEN-UMSETZUNGSGESETZ)

An overview of the information required under section 315(4) of 
the German Commercial Code (Handelsgesetzbuch, HGB) is 
presented below:

Section 315(4) no. 1 HGB
NORMA Group SE’s share capital totalled EUR 31,862,400.00 
on 31 December 2013. This is divided into 31,862,400 registered 
shares with no par value. Each share entitles the bearer to one 
vote. There are no other classes of shares. NORMA Group SE 
holds no treasury shares.

Section 315(4) no. 2 HGB
The Management Board of NORMA Group SE is not aware of 
any restrictions affecting voting rights or the transfer of shares or 
any agreements between shareholders which could result in such 
restrictions.

Section 315(4) no. 3 HGB
There are no direct or indirect capital holdings exceeding one 
tenth of the voting rights other than those voting rights listed in 
the Notes to the consolidated financial statements.

Section 315(4) no. 4 HGB
There are no shares in NORMA Group SE that confer special 
control rights to the holder.

Section 315(4) no. 5 HGB
There are no employee share schemes through which employees 
can acquire shares of NORMA Group SE. Employees with share­
holdings in NORMA Group SE exercise control rights in the same 
way as other shareholders in accordance with applicable legis­
lation and the Articles of Association.

Consolidated Management Report 
110

Section 315(4) no. 6 HGB
Management Board members are appointed and dismissed in 
accordance with section 84 et seq. of the German Stock Cor­
poration Act (Aktiengesetz, AktG). The Articles of Association of 
NORMA Group SE do not contain any provisions related to this 
issue that contradict the applicable legislation. The Supervisory 
Board is responsible for determining the actual number of mem­
bers on the Management Board. It can nominate a Chairman and 
Deputy Chairman of the Management Board or a Management 
Board spokesperson and a deputy spokesperson.

Changes to the Articles of Association are made by the Annual 
General Meeting in accordance with section 179(1) AktG. In ac­
cordance  with  section  179(1)  sentence  2  AktG,  the  Annual 
General Meeting can authorise the Supervisory Board to make 
changes which affect only the wording of the Articles of Associ­
ation. The Annual General Meeting of NORMA Group SE has 
chosen to do so: According to Article 14(2) of the Articles of 
Association,  the  Supervisory  Board  is  authorised  to  make 
changes to the Articles of Association which only affect their 
wording. In accordance with article 20 sentence 3 of the Articles 
of Association, a simple majority of votes submitted is sufficient 
for a resolution on changing the Articles of Association if at least 
half of the share capital is represented when the resolution is 
adopted and a different majority is not required under the law. 

If the Management Board exercises its right to retire treasury 
shares without a capital decrease and thereby increases the 
proportion of the share capital represented by the remaining 
shares, it is authorised to alter the number of shares in the Articles 
of Association. The Supervisory Board is authorised to alter the 
wording of the Articles of Association after capital increases from 
authorised capital 2011/II or following the expiry of the authori­
zation period if this authorised capital is not used.

Section 315(4) no. 7 HGB
Authorised capital 2011/II
With the approval of the Supervisory Board, the Annual General 
Meeting held on 6 April 2011 authorised the Management Board 
to  increase  the  company’s  share  capital  to  a  total  of  EUR 
15,931,200.00  until  5  April  2016  through  the  issue  of  up  to 
15,931,200 new registered, no­par­value shares in exchange for 
cash or non­cash contributions (authorised capital 2011/II). With 
the approval of the Supervisory Board, the Annual General Meet­
ing held on 6 April 2011 authorised the Management Board to 
increase  the  company’s  share  capital  to  a  total  of  EUR 
15,931,200.00  until  5  April  2016  through  the  issue  of  up  to 
15,931,200 new registered, no­par­value shares in exchange for 
cash or non­cash contributions (authorised capital 2011/II). Arti­
cle 5 of NORMA Group SE’s Articles of Association adopts the 
provisions on the Company’s Authorised Capital 2011/II from 
article 5 of NORMA Group AG’s Articles of Association prior to 

the transformation. The only change compared to the Articles of 
Association of NORMA Group AG is the additional clarification 
that the Authorised Capital 2011/II only exists in NORMA Group 
SE to the extent remaining when the transformation went into 
effect, i. e. not yet used up.

The Management Board is authorised, subject to the Super visory 
Board’s approval, to disapply the pre­emptive rights of share­
holders for one or more capital increases in connection with the 
authorised capital for fractional amounts resulting from the share­
holders’ subscription ratio, for capital increases in exchange for 
non­cash contributions, in particular to acquire companies, for 
capital increases in exchange for cash contributions limited to a 
maximum of 10 % of the share capital, provided the issue price 
is not significantly lower than the stock market price (simplified 
disapplication of pre­emptive rights in accordance with section 
186(3) sentence 4), to fulfil obligations resulting from conversion 
and option rights or profit participation rights or participating bonds.

Contingent capital
Article 6 of NORMA Group SE’s Articles of Association adopts 
the Contingent Capital 2011 from article 6 of NORMA Group AG’s 
Articles of Association prior to the transformation and also clar­
ifies that the Contingent Capital 2011 only exists to the extent 
remaining when the transformation went into effect, i. e. capital 
increases under article 6 of NORMA Group AG’s Articles of Asso­
ciation have not yet been carried out. The share capital was 
contingently increased by up to EUR 12,505,000.00 by issuing 
up to 12,505,000 new registered, no­par­value shares with divi­
dend rights from the beginning of the financial year in which they 
were issued (contingent capital 2011). With the approval of the 
Supervisory Board, the Management Board is authorised to issue 
bonds with warrants or convertible bonds and convertible profit 
participation rights one or more times until the end of 5 April 2016 
and to grant the bondholders or creditors of the bonds conversion 
or option rights on up to 12,505,000 new shares of NORMA 
Group SE with a proportionate interest in the share capital of up 
to EUR 12,505,000.00.

The purpose of the contingent capital increase is to grant shares 
to the holders or creditors of bonds with warrants or convertible 
bonds and profit participation rights with warrants or conversion 
rights which are issued by the Company or any company in which 
the Company owns a majority interest or which depends on the 
Company until the end of 5 April 2016 in accordance with the 
resolution of the Annual General Meeting held on 6 April 2011. 
The contingent capital increase is only carried out to the extent 
that  holders  of  the  aforementioned  bonds  with  warrants  or 
convertible bonds or profit participation rights with option or con­
version rights exercise these options or conversion rights, or 
conversion obligations arising from such bonds are fulfilled and 

NORMA Group SE Annual Report 2013Other Legally Required Disclosures

111

Section 315(4) no. 9 HGB
NORMA Group SE has no agreements in place that provide com­
pensation for members of the Management Board or employees 
in the event of a takeover bid. Please see the remuneration report 
for further details. 

REPORT ON TR ANSACTIONS WITH REL ATED PARTIES

Apart from the reported, there were no significant transactions 
with related parties in financial year 2013. 

 Notes, p. 174.

Maintal, 12. March 2014

NORMA Group SE

The Management Board 

Werner Deggim 

Dr. Othmar Belker

Bernd Kleinhens 

John Stephenson

that the Company’s treasury shares or new shares from the 
autho rized capital are used for this purpose.

Authorisation to acquire treasury shares
The Annual General Meeting held on 6 April 2011 authorised 
NORMA Group SE to acquire treasury shares up to a total of 10 % 
of the share capital existing when the resolution was passed over 
the stock market or by means of a purchase offer extended to 
all of NORMA Group SE’s shareholders in accordance with sec­
tion 71(1) no. 8 AktG. This authorisation may be exercised as a 
whole or in partial amounts on one or several occasions until 5 
April 2016. The acquisition price (excluding transaction costs) 
may not deviate by more than 10 % from the arithmetic average 
of the closing price of the shares of NORMA Group SE in XETRA 
trading or a successor system of the Frankfurt Stock Exchange 
over the five trading days immediately preceding the acquisition 
or the assumption of an obligation to acquire shares over the 
stock market or the publication of a public offer.

The authorisation may be exercised for any purpose permitted 
by law. The Management Board is authorised to retire all or part 
of the acquired shares with the approval of the Supervisory Board, 
whereby the Management Board may require the shares to be 
retired without a capital decrease, but is under no obligation to 
do so. Other than selling them on the stock market or offering 
them to all shareholders while partially or completely disapplying 
pre­emptive rights, the Management Board is also specifically 
authorised to use shares acquired on the basis of the aforemen­
tioned authorisation for any of the following purposes with the 
approval of the Supervisory Board: to disapply fractional amounts 
resulting from the subscription ratio from shareholders’ pre­emp­
tive rights, for sale in exchange for non­cash contributions, in 
particular as part of the acquisition of companies, for sale in 
exchange for cash contributions, provided the price is not sig­
nificantly lower than the stock market price (simplified disappli­
cation of pre­emptive rights in accordance with section 186(3) 
sentence 4 and section 71(1) no. 8 sentence 5 half sentence 2 
AktG, limited to a maximum of 10 % of the share capital), to fulfil 
obligations resulting from conversion and option rights or con­
version obligations. 

The Management Board of NORMA Group SE has yet to make 
use of this authorisation.

Section 315(4) no. 8 HGB
The promissory note loan that NORMA Group SE received in 
2013 also includes the typical Change of Control Clause just as 
NORMA Group’s other financing agreements. In the event of a 
takeover by a third party, the possibility that NORMA Group would 
not be able to finance itself at similarly favourable terms and 
conditions cannot be ruled out.

Consolidated Management Report 
 
 
 
 
 
112

Consolidated Financial 
Statements

114  Consolidated Statement of Financial Position

116  Consolidated Statement of Comprehensive Income

117  Consolidated Statement of Cash Flows

118  Consolidated Statement of Changes in Equity

120  Segment Reporting

NORMA Group SE Annual Report 2013113

S
T
N
E
M
E
T
A
T
S

L
A

I

C
N
A
N

I

F

D
E
T
A
D

I

L
O
S
N
O
C

122  Notes to the Consolidated Financial Statements

176   Appendix to the Notes to the Consolidated  

Financial Statements
176   Notifications of Voting Rights
178  Corporate Bodies

179  Responsibility Statement

180  Auditor’s Report

181   Further Information
181   Glossary
185  Overview by Quarter 2013
186  Multi-year Overview

Consolidated Financial Statements 
 
114

Consolidated Statement of Financial Position

ASSETS

in EUR thousands

Non-current assets

Goodwill

Other intangible assets

Property, plant and equipment

Other financial assets

Derivative financial assets

Income tax assets

Deferred income tax assets

Current assets

Inventories

Other non-financial assets

Derivative financial assets

Income tax assets

Trade and other receivables

Cash and cash equivalents

Note 

31 Dec 2013 

31 Dec 20121)

1 Jan 20121)

(20)

(20)

(21)

(18)

(19)

(25)

(26)

(23)

(18)

(24)

(36)

233,239

92,910

115,367

0

0

1,533

7,515

235,262

92,478

109,079

0

0

2,253

6,061

224,841

78,940

97,179

397

44

2,038

6,420

450,564

445,133

409,859

79,770

8,114

92

827

90,138

194,188

373,129

74,313

7,787

103

12,778

79,293

72,389

66,755

9,792

0

13,141

80,817

67,891

246,663

238,396

Total assets

823,693

691,796

648,255

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position

115

EQUIT Y AND LIABILITIES

in EUR thousands

Note 

31 Dec 2013 

31 Dec 20121)

1 Jan 20121)

Equity attributable to equity holders of the parent

Subscribed capital

Capital reserves

Other reserves

Retained earnings

Equity attributable to shareholders

Non-controlling interests

Total equity

Liabilities

Non-current liabilities

Retirement benefit obligations

Provisions

Borrowings

Other non-financial liabilities

Other financial liabilities

Derivative financial liabilities

Deferred income tax liabilities

Current liabilities

Provisions

Borrowings

Other non-financial liabilities

Other financial liabilities

Derivative financial liabilities

Income tax liabilities

Trade payables

Total liabilities

Total equity and liabilities

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

(27)

(27)

(27)

(27)

(29)

(30)

(31)

(32)

(33)

(23)

(19)

(30)

(31)

(32)

(33)

(23)

(18)

(34)

31,862

215,927

– 13,857

84,966

318,898

1,004

319,902

10,869

5,284

200,981

1,398

1,619

8,293

32,970

261,414

8,334

125,127

22,407

4,676

6,977

15,831

59,025

242,377

503,791

31,862

213,559

– 8,550

51,289

288,160

1,021

289,181

10,319

4,558

190,727

1,589

2,666

24,675

32,940

31,862

212,252

– 2,668

14,908

256,354

444

256,798

8,407

3,495

213,457

1,310

676

21,809

33,775

267,474

282,929

6,743

50,969

19,600

2,225

114

17,827

37,663

135,141

402,615

6,359

28,917

21,877

1,527

18

8,457

41,373

108,528

391,457

823,693

691,796

648,255

Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
116

Consolidated Statement of Comprehensive Income

in EUR thousands

Revenue

Changes in inventories of finished goods  
and work in progress

Other own work capitalised

Raw materials and consumables used

Gross profit

Other operating income

Other operating expenses

Employee benefits expense

Depreciation and amortisation

Operating profit

Financial income

Financial costs

Financial costs – net

Profit before income tax

Income taxes 

Profit for the period 

Other comprehensive income for the period, net of tax

Other comprehensive income that  
can be reclassified into profit or loss, net of tax

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Other comprehensive income that  
cannot be reclassified into profit or loss, net of tax

Note

(9)

(10)

(11)

(12)

(13)

(20, 21)

(14)

(14)

(17)

(27)

(27)

Remeasurements of post employment benefit obligations, 
net of tax

(27, 29)

Other comprehensive income for the period, net of tax

Total comprehensive income for the period

Profit attributable to

Shareholders of the parent

Non-controlling interests

Total comprehensive income attributable to

Shareholders of the parent

Non-controlling interests

Undiluted earnings per share (in EUR)

Diluted earnings per share (in EUR)

(16)

(16)

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

Q4 2013

152,804

– 318

2,275

– 61,996

92,765

2,690

– 20,424

– 43,252

– 7,780

23,999

232

– 4,596

– 4,364

19,635

– 7,008

12,627

– 2,110

– 1,992

– 118

Q4 20121)

137,354

– 1,051

1,086

– 58,510

78,879

3,547

– 18,752

– 37,317

– 8,493

17,864

– 1,010

– 4,153

– 5,163

12,701

– 3,270

9,431

2013

635,545

1,894

3,377

– 269,421

371,395

6,983

– 79,370

– 169,689

– 29,799

99,520

555

– 16,140

– 15,585

83,935

– 28,319

55,616

20121)

604,613

1,588

1,671

– 263,489

344,383

9,536

– 76,626

– 156,504

– 26,414

94,375

800

– 13,972

– 13,172

81,203

– 24,587

56,616

– 1,411

– 1,168

– 243

– 5,383

– 7,712

2,329

– 5,655

– 2,570

– 3,085

– 567

– 1,039

– 567

– 1,039

– 567

– 2,677

9,950 

12,617

10

12,627

10,047

– 97

9,950 

0.40

0.39 

– 1,039

– 2,450

6,981 

9,435

– 4

9,431

6,918

63

6,981 

0.30

0.30 

– 567

– 5,950

49,666 

55,557

59

55,616

49,683

– 17

49,666 

1.74

1.74 

– 1,039

– 6,694

49,922 

56,616

0

56,616

49,695

227

49,922 

1.78

1.78 

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Comprehensive Income  |  Statement of Cash Flows

117

Consolidated Statement of Cash Flows

in EUR thousands

Note

Q4 2013

Q4 20121)

2013

20121)

Operating activities

Profit for the period

Depreciation and amortisation

Gain (–) / loss (+) on disposal of property, plant and equipment

Change in provisions

Change in deferred taxes

Change in inventories, trade account reveivables  
and other receivables

Change in trade and other payables

Interest expenses of the period

Other non-cash expenses / income

Net cash provided by operating activities

thereof interest received

thereof income taxes

Investing activities

Payments for acquisitions of subsidiaries, net 

Investments in property, plant and equipment

Proceeds from sale of property, plant and equipment

Investments in intangible assets

Net cash used in investing activities

Financing activities

Reimbursement OPICP from shareholder

Interest paid

Dividends paid to shareholders

Dividends paid to non-controlling interests

Proceeds from borrowings

Repayment of borrowings

Net cash provided by (+) / used in (–) financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of the year

Effect of foreign exchange rates on cash and cash equivalents

Cash and cash equivalents at end of the period

(20, 21)

(30)

(19)

(24, 25, 26)

(32, 34, 35)

(36)

(40)

(21)

(20)

(27)

(31)

(31)

(36)

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

12,627

7,780

43

861

329

12,440

1,228

2,682

4,712

42,702

229

– 4,674

– 1,167

– 8,559

139

– 5,990

– 15,577

0

– 1,750

0

0

0

– 16,782

– 18,532

8,593

186,209

– 614

194,188

9,431

8,493

317

– 676

– 259

13,134

1,008

1,798

– 98

33,148

55

– 3,772

– 7,248

– 8,749

– 112

– 2,340

– 18,449

– 1

– 1,798

0

0

0

– 10,236

– 12,035

2,664

70,082

– 357

72,389

55,616

29,799

– 66

542

– 633

– 4,732

12,424

11,408

10,993

115,351

485

– 16,484

– 13,210

– 21,267

376

– 9,261

– 43,362

1,067

– 9,773

– 20,711

0

128,118

– 47,051

51,650

123,639

72,389

– 1,840

194,188

56,616

26,414

– 386

– 673

– 4,037

11,009

2,591

11,630

– 7,040

96,124

1,736

– 16,232

– 28,976

– 23,892

924

– 6,143

– 58,087

1,307

– 11,630

– 19,125

– 11

18,500

– 23,173

– 34,132

3,905

67,891

593

72,389

Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
118

Consolidated Statement of Changes in Equity

in EUR thousands 

Balance at 31 December 2011 (as reported)

Effects from the application of IAS 19R

Balance at 31 December 2011 1)

Changes in equity for the period

Result for the period 1)

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Remeasurements of post employment benefit obligations, net of tax

Total comprehensive income for the period

Stock options

Reimbursement OPICP by shareholders

Dividends paid 

Dividends paid to non-controlling interests

Non-controlling interest acquired in a business combination

Total transactions with owners for the period

Balance at 31 December 2012 1)

Balance at 31 December 2012 (as reported)

Effects from the application of IAS 19R

Balance at 31 December 2012 1)

Changes in equity for the period

Result for the period

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Remeasurements of post employment benefit obligations, net of tax

Total comprehensive income for the period

Stock options  2)

Reimbursement OPICP by shareholders

Dividends paid 

Total transactions with owners for the period

Balance at 31 December 2013

Note

(7)

(23)

(27, 29)

(28)

(27)

(27)

(7)

(23)

(27, 29)

(28)

(27)

(27)

Attributable to  
equity holders of the parent

 Subscribed  
capital 

31,862

 Capital  
reserve 

212,252

31,862

212,252

0

0

31,862

31,862

0

1,307

1,307

213,559

213,559

31,862

213,559

0

0

31,862

0

1,301

1,067

2,368

215,927

1)  Restated due to effects from the application of IAS 19R. See: Section 2 Basis of preparation and Section 7 Change in accounting principles.
2)  In 2013 the expenses from the stock option programme recognised in equity were reclassified from the retained earnings into the capital reserve in order to achieve the same 

disclosure in the Statutory Financial Statements of NORMA Group SE and the Consolidated Financial Statements of NORMA Group.

Attributable to  

equity holders of the parent

Non-controlling  

interests

 Total equity 

 Other  

reserves 

– 2,668

– 2,668

– 2,797

– 3,085

– 5,882

0

– 8,550

– 8,550

– 8,550

– 7,636

2,329

– 5,307

0

– 13,857

 Retained  

earnings 

14,112

 796 

14,908

56,616

– 1,039

55,577

418

– 19,125

– 489

– 19,196

51,289

50,450

839

51,289

55,557

– 567

54,990

– 602

– 20,711

– 21,313

84,966

Total 

255,558

796

256,354

56,616

– 2,797

– 3,085

– 1,039

49,695

418

1,307

– 19,125

0

– 489

– 17,889

288,160

287,321

839

288,160

55,557

– 7,636

2,329

– 567

49,683

699

1,067

– 20,711

– 18,945

318,898

444

444

227

227

0

0

0

0

0

0

– 11

361

350

1,021

1,021

1,021

59

– 76

– 17

0

0

0

0

0

0

1,004

256,002

796

256,798

56,616

– 2,570

– 3,085

– 1,039

49,922

418

1,307

– 19,125

– 11

– 128

– 17,539

289,181

288,342

839

289,181

55,616

– 7,712

2,329

– 567

49,666

699

1,067

– 20,711

– 18,945

319,902

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity

119

in EUR thousands 

Balance at 31 December 2011 (as reported)

Effects from the application of IAS 19R

Balance at 31 December 2011 1)

Changes in equity for the period

Result for the period 1)

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Remeasurements of post employment benefit obligations, net of tax

Total comprehensive income for the period

Stock options

Dividends paid 

Reimbursement OPICP by shareholders

Dividends paid to non-controlling interests

Non-controlling interest acquired in a business combination

Total transactions with owners for the period

Balance at 31 December 2012 1)

Balance at 31 December 2012 (as reported)

Effects from the application of IAS 19R

Balance at 31 December 2012 1)

Changes in equity for the period

Result for the period

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Remeasurements of post employment benefit obligations, net of tax

Total comprehensive income for the period

Stock options  2)

Dividends paid 

Reimbursement OPICP by shareholders

Total transactions with owners for the period

Balance at 31 December 2013

Note

(7)

(23)

(27, 29)

(28)

(27)

(27)

(7)

(23)

(27, 29)

(28)

(27)

(27)

Attributable to  

equity holders of the parent

 Subscribed  

capital 

31,862

 Capital  

reserve 

212,252

31,862

212,252

31,862

213,559

0

0

0

0

31,862

31,862

31,862

0

1,307

1,307

213,559

213,559

0

1,301

1,067

2,368

215,927

Attributable to  
equity holders of the parent

 Other  
reserves 

– 2,668

– 2,668

– 2,797

– 3,085

– 5,882

0

– 8,550

– 8,550

– 8,550

– 7,636

2,329

– 5,307

0

– 13,857

 Retained  
earnings 

14,112

 796 

14,908

56,616

– 1,039

55,577

418

– 19,125

– 489

– 19,196

51,289

50,450

839

51,289

55,557

– 567

54,990

– 602

– 20,711

– 21,313

84,966

Total 

255,558

796

256,354

56,616

– 2,797

– 3,085

– 1,039

49,695

418

1,307

– 19,125

0

– 489

– 17,889

288,160

287,321

839

288,160

55,557

– 7,636

2,329

– 567

49,683

699

1,067

– 20,711

– 18,945

318,898

Non-controlling  
interests

 Total equity 

444

444

0

227

0

0

227

0

0

0

– 11

361

350

1,021

1,021

1,021

59

– 76

0

0

– 17

0

0

0

0

1,004

256,002

796

256,798

56,616

– 2,570

– 3,085

– 1,039

49,922

418

1,307

– 19,125

– 11

– 128

– 17,539

289,181

288,342

839

289,181

55,616

– 7,712

2,329

– 567

49,666

699

1,067

– 20,711

– 18,945

319,902

Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
120

Segment Reporting

EMEA

Americas

Asia-Pacific

Total segments

Central functions

Consolidation

Consolidated group

in EUR thousands 

Total revenue

thereof inter-segment revenue

2013 

412,691

24,730

2012 7)

392,588

25,047

2013 

198,321

6,752

2012

200,946

7,618

2013 

57,218

1,203

2012

44,745

1,001

2013 

668,230

32,685

2012 7)

638,279

33,666

2013 

42,457

42,457

2012

44,206

44,206

2013 

– 75,142

– 75,142

2012

– 77,872

– 77,872

2013 

635,545

0

2012 7)

604,613

0

Revenue from external customers

387,961

367,541

191,569

193,328

56,015

43,744

635,545

604,613

0

0

635,545

604,613

Contribution to  
consolidated group sales

Adjusted EBITDA 1)

Depreciation without  
PPA depreciation 2)

Adjusted EBITA 3)

Assets 4)

Liabilities 5)

CAPEX

Number of employees 6) 

61 %

83,920

– 9,803

74,117

490,322

196,079

13,055

2,546

61 %

79,314

– 10,013

69,301

457,426

185,155

15,153

2,468

30 %

45,216

– 4,133

41,083

210,047

121,336

7,317

664

32 %

42,981

– 4,087

38,894

209,894

138,118

6,683

644

9 %

6,471

– 1,991

4,480

61,895

20,385

6,716

567

7 %

5,175

– 1,028

4,147

51,240

36,536

5,752

367

1) The adjustments relate to adjustments within the individual segments. At Group level, no adjustments were made   in the EBITDA.
2) Depreciation from purchase price allocations.
3) For details regarding the adjustments, refer to Note 8.
4) Including allocated goodwills, taxes are shown within the reconciliation.
5) Taxes are shown within the reconciliation.
6) Number of employees (average headcount).
7) Restated due to effects from the application of IAS 19R. See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

100 %

135,607

– 15,927

119,680

762,264

337,800

27,088

3,777

100 %

127,470

– 15,128

112,342

718,560

359,809

27,588

3,479

– 5,915

– 5,078

– 373

– 1,603

129,319

120,789

– 772

– 6,687

212,440

277,946

3,440

168

– 264

– 5,342

131,680

171,693

4,118

98

– 373

– 151,011

– 111,955

– 1,603

– 158,102

– 127,706

– 16,699

112,620

823,693

503,791

30,528

3,945

– 15,392

105,397

692,138

403,796

31,706

3,577

0

0

0

0

0

0

0

0

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segment Reporting

121

EMEA

Americas

Asia-Pacific

Total segments

Central functions

Consolidation

Consolidated group

2013 

668,230

32,685

2012 7)

638,279

33,666

2013 

42,457

42,457

2012

44,206

44,206

2013 

– 75,142

– 75,142

2012

– 77,872

– 77,872

2013 

635,545

0

2012 7)

604,613

0

Revenue from external customers

387,961

367,541

191,569

193,328

56,015

43,744

635,545

604,613

0

0

0

0

635,545

604,613

100 %

135,607

– 15,927

119,680

762,264

337,800

27,088

3,777

100 %

127,470

– 15,128

112,342

718,560

359,809

27,588

3,479

– 5,915

– 5,078

– 772

– 6,687

212,440

277,946

3,440

168

– 264

– 5,342

131,680

171,693

4,118

98

– 373

0

– 373

– 151,011

– 111,955

0

0

– 1,603

129,319

120,789

0

– 1,603

– 158,102

– 127,706

0

0

– 16,699

112,620

823,693

503,791

30,528

3,945

– 15,392

105,397

692,138

403,796

31,706

3,577

in EUR thousands 

Total revenue

thereof inter-segment revenue

2013 

412,691

24,730

2012 7)

392,588

25,047

2013 

198,321

6,752

Contribution to  

consolidated group sales

Adjusted EBITDA 1)

Depreciation without  

PPA depreciation 2)

Adjusted EBITA 3)

Assets 4)

Liabilities 5)

CAPEX

Number of employees 6) 

61 %

83,920

– 9,803

74,117

490,322

196,079

13,055

2,546

61 %

79,314

– 10,013

69,301

457,426

185,155

15,153

2,468

30 %

45,216

– 4,133

41,083

210,047

121,336

7,317

664

2012

200,946

7,618

32 %

42,981

– 4,087

38,894

209,894

138,118

6,683

644

2013 

57,218

1,203

9 %

6,471

– 1,991

4,480

61,895

20,385

6,716

567

2012

44,745

1,001

7 %

5,175

– 1,028

4,147

51,240

36,536

5,752

367

Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
122

Notes to the Consolidated  
Financial Statements

1.  GENER AL INFORMATION

NORMA Group SE is the parent Company of NORMA Group. Its 
headquarters are located at 63477 Maintal, Edisonstrasse 4 in 
the vicinity of Frankfurt, Germany, and is registered in the com­
mercial register of Hanau under the number HRB 94473. NORMA 
Group SE and its affiliated Group subsidiaries operate in the 
market as ‘NORMA Group.’

NORMA Group has been listed in the Prime Standard of Frankfurt 
Stock Exchange’s Regulated Market since 8 April 2011. For a 
detailed overview of NORMA Group SE’s shareholdings, please 
refer to the appendix to the notes: voting rights.

NORMA Group SE was established in 2006 as a result of the 
merger of Rasmussen GmbH and the ABA Group. Rasmussen 
was founded in 1949 as Rasmussen GmbH in Germany. It manu­
factured connecting and retaining elements as well as fluid con­
veying conduits such as monolayer and multilayer tubes and 
corrugated tubes. All products were marketed globally under the 
NORMA brand. ABA Group was founded in 1896 in Sweden. The 
Group has since developed into a leading multi­national Com pany 
specialising  in  the  design  and  production  of  hose  and  pipe 
clamps, as well as connectors for many world­wide applications. 

fixing products. In 2012, NORMA Group acquired Connectors 
Verbindungstechnik AG in Switzerland, which is specialised in 
connector systems for the pharmaceutical and biotechnology 
industry.

In the financial years 2012 and 2013, more acquisitions were made 
in accordance with our acquisition strategy. In 2012, acqui sitions 
were made in the regions of EMEA and Asia­Pacific. In 2013, we 
focussed on the regions EMEA, Americas and Asia­Pacific.

In past decades, NORMA Group has, driven by its successful 
acquisitions and continuous technological innovation of products 
and operations, developed into a group of companies of global 
importance. Today, NORMA Group markets its products to its 
customers via two different market channels: Distribution Ser­
vices (DS) and Engineered Joining Technologies (EJT).

For Distribution Services (DS) customers, NORMA Group offers a 
wide range of standard fastening and fixing products. Furthermore, 
NORMA Group offers a broad technological and innovative prod­
uct portfolio which includes brands like NORMA ®, ABA ®, BREEZE®, 
R.G. RAY®, Serflex®, Serratub®, TERRY®, Torca® and FISH ®. 

In 2007, NORMA Group acquired Breeze Industrial Products 
Corporation (USA) to strengthen its foothold in the Americas. 
Breeze had expanded its product offering to include a wide range 
of worm­drive, T­bolt and V­clamps for the commercial and pas­
senger vehicle, heavy­duty vehicle, aircraft and further industrial 
markets. In 2010, NORMA Group acquired two further companies 
in America, R.G. RAY Corporation and Craig Assembly Inc., to 
become one of the country’s leading suppliers of fastening and 

For Engineered Joining Technology (EJT) customers, NORMA 
Group offers tailor­made solutions and special engineered joining 
systems. To effectively fulfil special requirements, NORMA Group 
builds on extensive industry and application knowledge, a suc­
cessful track record of innovation and long­standing relationships 
with all its key customers. As a result, many joining systems and 
fluid conveying conduits have been developed in close cooper­
ation with global OEMs and NORMA Group.

NORMA Group SE Annual Report 2013123

2.  BASIS OF PREPAR ATION

The principal accounting policies applied in the preparation of 
these consolidated financial statements are set out below. These 
policies have been consistently applied to all the years presented, 
unless otherwise stated.

The consolidated financial statements of NORMA Group have 
been prepared in accordance with International Financial Report­
ing Standards as adopted by the EU (IFRS) as well as with the 
regulations under commercial law as set forth in Section 315a of 
the German Commercial Code (HGB) for the year ended 31 
Decem ber 2013. 

The consolidated statement of comprehensive income has been 
prepared in accordance with the total cost method.

The consolidated financial statements of NORMA Group SE were 
prepared by the Management Board on 12 March 2014 and re­
leased for publication after the approval by the Supervisory Board 
on 26 March 2014. 

The consolidated financial statements of NORMA Group are being 
filed with and published in the German Federal Gazette (Bundes­
anzeiger).

The preparation of financial statements in conformity with IFRS 
requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process 
of applying the Group’s accounting policies. The areas involving 
a  higher  degree  of  judgement  or  complexity  or  areas  where 
assump tions and estimates are significant to the consolidated 
financial statements are disclosed in Note 6.

New and amended standards adopted by the Group  
for the first time in 2013
The following new standards or amendments to standards which 
are applied for the first time for the financial year beginning 1 Jan­
uary 2013 had some significant enhancements to the disclosures 
in the notes, but they did not have a material impact on NORMA 
Group’s financial positions, cash flows and financial performance.

   IAS 1 (amendments), Presentation of Financial Statements, 
was published in June 2011. The presentation of other com­
prehensive income has been adapted as a result of the amend­
ed IAS 1, so that items that will be reclassified, at a later date, 
in  the  profit  or  loss  (so­called,  recycling);  (e. g.  cash  flow 
hedges, foreign currency translation) are to be separated from 
those items that cannot be recycled (e. g. Actuarial gains and 
losses on defined benefit pension plans).

   IAS 19 (amendments), Employee Benefits, was published in 
June  2011.  The  amendment  was  applied  retrospective  in 
accor dance with IAS 19.173 (2011) and IAS 8. The most im­
portant change of the amended IAS 19 (IAS 19R ) is that the 
existing election law for the recognition of losses and gains 
from the remeasurement of defined benefit pension plans was 
abolished and now only the immediate recognition in other 
comprehensive income is allowed. This change had no impact 
on the consolidated financial statements of the group as the 
NORMA  Group  recognises  actuarial  gains  and  losses,  in 
accor dance  with  the  previous  election  law,  in  other  com­
prehensive income. In addition to this change, the profit or loss 
to be recorded from plan assets under IAS 19R no longer has 
to be measured on the basis of expectations, but by applying 
the discount rate of the defined benefit liability. This change 
has no material effect on the NORMA Group, as there are only 
limited plan assets to secure pension obligations.

 The amendment of IAS 19 contains further a change of the 
requirements for termination benefits. The definition of termi­
nation  benefits  was  clarified,  so  that  benefits  that  have 
future­service obligations are not termination benefits and have 
to be classified as “Short­Term Employee Benefits”, as “Other 
Long­Term Employee Benefits” or as “Post­Employment Bene­
fits”. This clarification has a direct impact on the accounting of 
provisions for retirement obligations and the corresponding 
expenses.  Top­up  payments  which  result  from  retirement 
agreements are no longer classified as “Termination Benefits”, 
in accordance with the amendments to IAS 19, they have to 
be classified as “Other Long­Term Employee Benefits” in terms 
of IAS 19.08 seqq. and IAS 19.153 seqq. The recognition of 
those top­up payments has to be made in accordance with 
IAS 19.155 (2011) seqq. in conjunction with IAS 19.56 (2011) 
seqq., thus they must be accumulated in return for services. 
Note 7 presents the impacts of the changes in accounting 
policy with respect to the provisions for retirement obligations.

   The International Accounting Standards Board (IASB) has 
published amendments to IFRS 7, Financial Instruments: Dis­
closure in December 2011. The amendments to IFRS 7 require 
an entity to disclose information about rights of set­off and 
related arrangements. The new disclosures are required for all 
recognised financial instruments that are set­off in accordance 
with IAS 32. These disclosures also apply to recognised finan­
cial instruments that are subject to an enforceable master 
netting  arrangement  or  similar  agreement,  irrespective  of 
whether they are set­off in accordance with IAS 32. The new 
disclosure requirements have no impact on the NORMA Group. 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
124

   IFRS 13, Fair Value Measurement, was published in May 2011. 
IFRS 13 aims to improve consistency and reduce complexity. 
IFRS 13 provides a precise definition of fair value and a single 
source of fair value measurement and disclosure requirements 
for use across IFRSs. The requirements do not extend to the 
use of fair value accounting but rather provide guidance on 
how it should be applied where its use is already required or 
permitted by other standards within IFRSs. IFRS 13 requires 
an entity to disclose information that helps readers of its finan­
cial statements to assess the valuation techniques and inputs 
used to develop those measurements and the effects of the 
measurements on profit or loss or other comprehensive in­
come  for  the  period.  Regarding  financial  instruments,  the 
major ity of changes required by IFRS 13 have already been 
introduced, mainly by amendments to IFRS 7, Financial Instru­
ments: Disclosures.

   The IASB, as a consequential amendment to IFRS 13, Fair 
Value Measurement, modified some of the disclosure require­
ments in IAS 36, Impairment of Assets, regarding measure­
ment  of  the  recoverable  amount  of  impaired  non­financial 
assets. This amendment removed certain disclosures of the 
recoverable amount of CGUs which had been included in IAS 
36 by the issue of IFRS 13. In addition to removing the require­
ment to disclose recoverable amounts when there has been 
impairment or reversal of impairment, the amendments require 
the following disclosures when an impairment is recognised 
or reversed and recoverable amount is based on fair value less 
cost of disposal:

   The level of the IFRS 13 ‘fair value hierarchy’ within which 

the fair value measurement has been determined;

Standards (IFRSs). The amendments are effective for annual 
periods beginning on or after 1 January 2013. The amend­
ments are as follows:

Pronouncement

Amendments

IFRS 1  
First­time Adoption of  
International Financial  
Reporting Standards

Permit the repeated application  
of IFRS 1

Borrowing costs relating to qualifying 
assets for which the commence­
ment date for capitalisation is before 
the date of transition to IFRSs

IAS 1 Presentation of  
Financial Statements 

Clarification of the requirements  
for comparative information

IAS 16  
Property, Plant and Equipment 

Classification of  
servicing equipment

IAS 32  
Financial Instruments:  
Presentation 

IAS 34  
Interim Financial Reporting

Clarify that tax effect of a distribution 
to holders of equity instruments 
should be accounted for in accor­
dance with IAS 12 Income Taxes

Clarify interim reporting of segment 
information for total assets in order 
to enhance consistency with the  
requirements in IFRS 8 Operating 
Segments

Standards, amendments and interpretations of existing 
standards that are not yet effective and have not been  
adopted early by the Group
The following standards and amendments to existing standards 
have been published and application is mandatory for all account­
ing periods beginning on or after 1 January 2014. The Group has 
decided against an early adoption.

   A description of the valuation techniques used and any 
changes in that valuation technique for Level 2 and Level 3 
of the fair value hierarchy;

1)  Standards, amendments and interpretations to existing 
standards that have already been endorsed by the EU 
(with reference to each respective EU effective date)

   For fair value measurements at Level 2 or Level 3 of the fair 
value hierarchy: Key assumptions used in the measurement 
of the fair value, including the discount rate used in the 
current measurement and previous measure if the fair value 
less costs of disposal is measured using a present value 
technique.

 The amendments apply retrospectively to annual reporting 
periods beginning on or after 1 January 2014, an early adop­
tion is permitted with simultaneous application of IFRS 13. The 
Group has early applied the amendments as of 31 December 
2013.

   In Mai 2012, as part of its annual improvements project, the 
International Accounting Standards Board (IASB) issued An­
nual Improvements to IFRSs: 2009–2011 Cycle, which pro­
poses amendments to five International Financial Reporting 

   In  May  2011,  the  IASB  published  its  improvements  to  the 
account ing and disclosure requirements for consolidation, off­
balance­sheet activities and joint agreements by issuing IFRS 
10, Consolidated Financial Statements, IFRS 11, Joint Arrange­
ments, IFRS 12, Disclosure of Interests in Other Entities, con­
sequential amendments to IAS 27, (Consolidated and) Separate 
Financial Statements (amended 2011) and IAS 28, Investments 
in Associates and Joint Ventures (amended 2011). IFRS 10, 11, 
12 and the consequential amendments to IAS 27 and IAS 28 
are effective for annual periods beginning on or after 1 January 
2014. An early adoption is possible, but must be adopted as 
a package, that is, all as of the same date, with the exception 
of IRFS 12. The Group does not expect a material impact on 
its Consolidated Financial Statements from these standards.

 The new standards and the consequential amendments are 
presented in detail below:

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
125

 IFRS 10, Consolidated Financial Statements,  
IAS 27, (Consolidated and) Separate Financial Statements 
 IFRS 10 superseded the requirements relating to consolidated 
financial statements in IAS 27, Consolidated and Separate 
Financial Statements (amended 2008) and SIC­12, Consoli­
dation – Special Purpose Entities. IFRS 10 builds on the exist­
ing principles by identifying the concept of control as the de­
termining factor in whether or not an entity should be included 
in the consolidated financial statements of the parent Com­
pany. The standard provides additional guidance to assist in 
the determination of control where this is difficult to assess. 
IAS 27 (amended 2011) now only contains requirements relat­
ing to separate financial statements as a result of the issuance 
of the new standard IFRS10. 

 IFRS 11 Joint Arrangements
 IFRS 11 provides guidance for the accounting of joint arrange­
ments. The core principle of IFRS 11 is to determine the ac­
counting of joint ventures on the rights and obligations of the 
arrangement, rather than its legal form. Basically the standard 
classifies joint arrangements into two types, joint operations 
and joint ventures, which differ in the way of accounting for 
joint arrangements. A joint operation is a joint arrangement 
whereby the parties that have joint control of the arrangement 
have rights to the assets, and obligations for the liabilities, 
relating to the arrangement. A joint venture is a joint arrange­
ment whereby the parties that have joint control of the arrange­
ment have rights to the net assets of the arrangement. IFRS 
requires a joint operator to recognise and measure the assets 
and liabilities in relation to its interest in the arrangement appli­
cable  to  the  particular  assets,  liabilities,  revenues  and  ex­
penses. A joint venture is required to recognise an investment 
and to account for that investment using the equity method 
according to IAS 28.

 IFRS 12 Disclosure of Interests in Other Entities
 IFRS 12 unifies the disclosure requirements of IAS 27 and IFRS 
10, IAS 31 and IFRS 11 and IAS 28 in one comprehensive 
standard. The standard provides guidance for disclosure re­
quirements for any kind of interests in other entities, including 
joint arrangements, associates, structured entities, special 
purpose vehicles and off­balance­sheet activities. The objec­
tive of IFRS 12 is to require disclosures that enables users of 
financial statements to evaluate the nature of, and risks asso­
ciate with, its interest in other entities and the effects on its 
financial position, financial performance and cash flows.

 IAS 28 Investments in Associates and Joint Ventures
 According to the amendment of IAS 28 an entity shall account 
for an investment, or for a portion of an investment, in an as­
sociate or joint venture held for sale if it meets the relevant 
criteria. Any retained portion of an investment in an associate 

or joint venture that has not been classified as held for sale 
shall be accounted for using the equity method until the dis­
posal of the portion that is classified as held for sale takes 
place.

   The International Accounting Standards Board (IASB) has 
published amendments to IAS 32, Financial Instruments: Pre­
sentation, in December 2011. The amendments introduce 
additional application guidance under IFRS in applying the 
current offsetting principles. It clarifies that an entity currently 
has a legally enforceable right to set­off if that right is enforce­
able both in the normal course of business and in the event of 
default, insolvency of the entity and all counterparties. The 
amendments to IAS 32 are to be retrospectively applied for 
annual periods beginning on or after 1 January 2014. The 
Group does not expect a material impact on its Consolidated 
Financial Statements from these amendments.

2)  Standards, amendments and interpretations to existing 
standards that have not yet been endorsed by the EU

   IFRS 9, Financial Instruments, a project of the International 
Accounting Standards Board (IASB) to replace and simplify 
the current standard IAS 39 Financial Instruments: Recognition 
and Measurement. The project was divided into three phases:

  Phase 1: Classification and Measurement 
  Phase 2: Amortised cost and impairment of financial assets 
  Phase 3: Hedge accounting 

 IFRS 9, Financial Instruments (effective from 1 January 2013, 
earlier application is permitted), was published in November 
2009 and covers the classification and measurement of finan­
cial  assets.  The  various  classification  and  measurement 
models in IAS 39 are replaced by a single model with only two 
classification categories. Thus, upon initial recognition financial 
assets are either classified as measured at amortised cost or 
at fair value. Further changes introduced by IFRS 9 concern 
the accounting of embedded derivatives and the measurement 
of equity instruments not held for trading. In October 2010 the 
IASB followed the publication of IFRS 9 in November 2009 
with an update to IFRS 9, Financial Instruments, to include 
guidance on financial liabilities and the derecognition of finan­
cial instruments. The accounting and presentation of financial 
liabilities and for derecognising financial instruments has been 
adopted from IAS 39, ‘Financial Instruments: Recognition and 
Measurement’, without change, except for financial liabilities 
that are measured at fair value through profit or loss. In No­
vember 2012, the IASB published an exposure draft proposing 
limited amendments to IFRS 9 ‘Financial Instruments (2010)’ 
(the ‘ED’). The significant changes from IFRS 9 in the ED in­
clude the introduction of a third classification category for debt 
instruments (fair value through other comprehensive income), 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
126

clarification of the business model for the existing amortised 
cost category, clarification of the contractual cash flow test, 
consequential changes as a result of the limited amendments 
and revised transition guidance.

final effective date will be determined when the classification 
and measurement and impairment chapters of IFRS 9 are final­
ised. The Group is currently assessing the impacts of adopting 
IFRS 9 on the Group’s Consolidated Financial Statements.

 In December 2011, the IASB deferred the mandatory effective 
date from annual reporting periods beginning on or after 1 Jan­
uary 2013 to annual reporting periods beginning on or after 
1 January 2015; early application is permitted. 

 The International Accounting Standards Board (IASB) has 
published an amendment to IFRS 9 ‘Financial Instruments’ 
incorporating its new general hedge accounting model. This 
represents a significant milestone as it completes another 
phase of the IASB’s project to replace IAS 39 ‘Financial Instru­
ments:  Recognition  and  Measurement’.  The  new  general 
hedge accounting model will allow reporters to reflect risk 
management activities in the financial statements more closely 
as it provides more opportunities to apply hedge accounting. 
The new general hedge accounting model will allow more op­
portunities to apply hedge accounting. The new model allows 
financial instruments at fair value through profit or loss to be 
designated as hedging instruments. It also introduces a new 
way to account for the change in time value of an option when 
the intrinsic value is designated, resulting in less volatility in 
profit or loss. A fundamental difference to the IAS 39 hedge 
accounting model is the lack of the 80–125 per cent bright line 
threshold for effective hedges and the requirement to perform 
retrospective hedge effectiveness testing. Under the IFRS 9 
model, it is necessary for there to be an economic relationship 
between the hedged item and hedging instrument, with no 
quantitative threshold. The trade off to increased hedge ac­
counting possibilities is increased disclosures about an entity’s 
risk management strategy, cash flows from hedging activities 
and the impact of hedge accounting on the financial statements.

 The amendment removes the previous 1 January 2015 man­
datory effective date of IFRS 9. At the IASB’s November 2013 
meeting, the Board decided that the mandatory effective date 
of IFRS 9 would not be before 1 January 2017, but that the 

   On  20  May  2013,  the  International  Accounting  Standards 
Board (IASB) issued IFRIC Interpretation 21, Levies, to IAS 37, 
Provisions, contingent liabilities and contingent assets, which 
deals  with  the  accounting  treatment  of  levies  imposed  by 
govern ments. IFRIC 21 is dealing with the issue of accounting 
for levies imposed by governments, other than income taxes. 
An issue was the point at which an “obligating event” under 
IAS 37 arose, requiring the recognition of a liability for the levy. 
The interpretation now makes it clear that this obligating event 
arises when the activity described in the relevant legislation 
that triggers the payment of the levy is undertaken. IFRIC 21 
is effective for annual periods beginning on or after 1 January 
2014. The Group does not expect a material impact on its 
Consolidated Financial Statements from these amendments.

   On 19 November 2013 the International Accounting Standards 
Board (IASB) issued amendments to IAS 19 Defined Benefit 
Plans: Employee Contributions. The amendments clarify the 
requirements that relate to how contributions from employees 
or third parties that are linked to service should be attributed 
to periods of service. In addition, it permits a practical expe­
dient if the amount of the contributions is independent of the 
number of years of service, in that contributions, can, but are 
not required to be recognised as a reduction in the service 
cost in the period in which the related service is rendered. The 
amendment is effective for annual periods beginning on or after 
1 July 2014. The Group does not expect a material impact on 
its Consolidated Financial Statements from these amendments.

   On 20 November 2012, as part of its annual improvements proj­
ect, the International Accounting Standards Board (IASB) issued 
Annual Improvements to IFRSs: 2011–2013 Cycle and 2010–
2012 Cycle, which propose amendments to five International 
Financial Reporting Standards (IFRSs). The amendments are 
effective for annual periods beginning on or after 1 July 2014.

NORMA Group SE Annual Report 2013 
 
 
127

CYCLE 2010–2012

Standard

IFRS 2  
Share­based Payment

IFRS 3  
Business Combinations
(with consequential amendments  
to other standards)

IFRS 8  
Operating Segments

IFRS 13  
Fair Value Measurement
(amendments to the basis of conclusions 
only, with consequential amendments to  
the bases of conclusions of other standards)

IAS 16  
Property, Plant and Equipment

IAS 24  
Related Party Disclosures

IAS 38  
Intangible Assets

CYCLE 2011–2013

Amendments

Definition of ‘vesting condition’
Amends the definitions of ‘vesting condition’ and ‘market condition’ and adds definitions for ‘performance 
condition’ and ‘service condition’ (which were previously part of the definition of ‘vesting condition’).

Accounting for contingent consideration in a business combination
Clarifies that a contingent consideration that is classified as an asset or a liability shall be measured at  
fair value at each reporting date.

Aggregation of operating segments
Requires an entity to disclose the judgements made by management in applying the aggregation criteria to 
operating segments.

Reconciliation of the total of the reportable segments’ assets to the entity’s assets
Clarifies that an entity shall only provide reconciliations of the total of the reportable segments’ assets to the 
entity’s assets if the segment assets are reported regularly.

Short-term receivables and payables
Clarifies that issuing IFRS 13 and amending IFRS 9 and IAS 39 did not remove the ability to measure short­
term receivables and payables with no stated interest rate at their invoice amounts without discounting if the 
effect of not discounting is immaterial.

Revaluation method – proportionate restatement of accumulated depreciation
Clarifies that when an item of property, plant and equipment is revalued the gross carrying amount is adjusted 
in a manner that is consistent with the revaluation of the carrying amount.

Key management personnel
Clarifies that an entity providing key management personnel services to the reporting entity or to the parent of 
the reporting entity is a related party of the reporting entity.

Revaluation method – proportionate restatement of accumulated amortisation
Clarifies that when an intangible asset is revalued the gross carrying amount is adjusted in a manner that is 
consistent with the revaluation of the carrying amount.

Standard

Amendments

IFRS 1  
First­time Adoption of International  
Financial Reporting Standards  
(changes to the Basis for Conclusions only)

Meaning of effective IFRSs
Clarifies that an entity, in its first IFRS financial statements, has the choice between applying an existing and 
currently effective IFRS or applying early a new or revised IFRS that is not yet mandatorily effective, provided 
that the new or revised IFRS permits early application. An entity is required to apply the same version of the 
IFRS throughout the periods covered by those first IFRS financial statements.

IFRS 3  
Business Combinations

IFRS 13  
Fair Value Measurement

IAS 40  
Investment Property

Scope of exception for joint ventures
Clarifies that IFRS 3 excludes from its scope the accounting for the formation of a joint arrangement in the  
financial statements of the joint arrangement itself.

Scope of paragraph 52 (portfolio exception)
Clarifies that the scope of the portfolio exception defined in paragraph 52 of IFRS 13 includes all contracts  
accounted for within the scope of IAS 39 Financial Instruments: Recognition and Measurement or IFRS 9  
Financial Instruments, regardless of whether they meet the definition of financial assets or financial liabilities as 
defined in IAS 32 Financial Instruments: Presentation.

Clarifying the interrelationship of IFRS 3 and IAS 40 when classifying property as investment property 
or owner-occupied property
Clarifies that determining whether a specific transaction meets the definition of both a business combination 
as defined in IFRS 3 Business Combinations and investment property as defined in IAS 40 Investment Property 
requires the separate application of both standards independently of each other.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
128

 The amendments are intended to clarify the requirements and 
not to change the accounting practice. The Group does not 
expect a material impact on its Consolidated Financial State­
ments from these amendments.

 The IASB issued various other pronouncements. These re­
cently adopted pronouncements as well as pronouncements 
not yet adopted will not have a material impact on NORMA 
Group’s Consolidated Financial Statements.

3.   SUMMARY OF SIGNIFICANT ACCOUNTING PRINCIPLES

1.  Consolidation
(a) Subsidiaries
Subsidiaries are all entities over which NORMA Group has the 
power to govern the financial and operating policies. This gen­
erally accompanies a shareholding of more than half of the voting 
rights. The existence and effect of potential voting rights that are 
currently exercisable or convertible are considered when assess­
ing whether the Group controls another entity. Subsidiaries are 
fully consolidated from the date on which control is transferred 
to the Group. They are de­consolidated from the date that control 
ceases.

The Group uses the acquisition method of accounting to account 
for business combinations. The initial value for the acquisition of 
a subsidiary is recognised at fair value of the assets transferred, 
the  liabilities  incurred  and  the  equity  interests  issued  by  the 
Group. The initial value recognised includes the fair value of any 
asset or liability resulting from a contingent consideration arrange­
ment. At the acquisition date the fair value of contingent consider­
ation is recognised as part of the consideration transferred in 
exchange  for  the  acquiree.  Acquisition­related  costs  are  ex­
pensed as incurred. Identifiable assets acquired and liabilities 
and contingent liabilities assumed in a business combination are 
measured initially at their fair value at the acquisition date. Accord­
ing to IFRS 3 (revised), for each business combination the acquirer 
shall measure any non­controlling interest in the acquiree either 
at fair value (full goodwill method) or at the non­controlling inter­
est’s proportionate share of the acquiree’s net assets. The Group 
measures  the  non­controlling  interest  in  the  acquiree  at  the 
non­controlling interest’s proportionate share of the acquiree’s 
net assets.

The excess of the consideration transferred, the amount of any 
non­controlling interest in the acquiree and the acquisition date 
fair value of any previous equity interest in the acquiree over the 
fair value of the Group’s share of the identifiable net assets ac­
quired, is recorded as goodwill. If this is less than the fair value 
of the net assets of the subsidiary acquired in the case of a 
bargain purchase, the difference is recognised immediately in 
the statement of comprehensive income.

In a business combination achieved in stages, the Group re­
measures its previously held equity interest in the acquiree at its 
acquisition date fair value and recognises the resulting gain or 
loss, if any, in profit or loss.

Inter­company transactions, balances and unrealised gains or 
losses on transactions between Group companies are elimi nated. 
Accounting policies of subsidiaries have been changed where 
necessary to ensure consistency with the policies adopted by 
the Group.

(b) Non-controlling interests
Non­controlling interests have a share in the earnings of the re­
porting period. Their interests in the shareholders equity of sub­
sidiaries are reported separately from the equity of the Group. 

The Group treats transactions with non­controlling interests that 
do not result in a loss of control as transactions with equity own­
ers of the Group. For purchases from non­controlling interests, 
the difference between any consideration paid and the relevant 
share acquired of the carrying value of net assets of the sub sidiary 
is recorded in equity. Gains or losses on disposals of non­con­
trolling interests are also recorded in equity.

(c) Disposal of subsidiaries
When the Group ceases to have control, any retained interest in 
the subsidiary is remeasured at its fair value, with the change in 
the carrying amount recognised in profit or loss. The initial carry­
ing amount is the fair value for the purposes of subsequently ac­
counting for the retained interest as an associate, joint venture or 
financial asset. In addition, any amounts previously recognised in 
other comprehensive income in respect of that entity are account­
ed for as if the Group had directly disposed of the related assets 
or liabilities. This may mean that amounts previously recog nised 
in other comprehensive income are reclassified to profit or loss.

NORMA Group SE Annual Report 2013 
 
129

2. Valuation methods
The following table shows the most important valuation methods:

Position

Assets

Goodwill

Other intangible assets (except goodwill)

Property, plant and equipment

Derivative financial assets:

Classified as cash flow hedge

Inventories

Other non­financial assets

Trade receivables

Cash and cash equivalents

Liabilities

Pensions

Other provisions

Borrowings

Other non­financial liabilities

Other financial liabilities (categories IAS 39):

Financial liabilities at cost (FLAC)

Derivative financial liabilities:

Classified as cash flow hedge

Contingent consideration

Trade payables

Valuation method

Impairment­only approach

Amortised costs

Amortised costs

At fair value in other comprehensive income

Lower of cost or net realisable value

Amortised costs

Amortised costs

Nominal amount

Projected unit credit method

Settlement amount

Amortised costs

Amortised costs

Amortised costs

At fair value in other comprehensive income

At fair value through profit or loss

Amortised costs

3. Fair value estimation
The amendment to IFRS 7 for financial instruments that are mea­
sured in the statement of financial position at fair value in accor­
dance with IFRS 13 requires disclosure of fair value measurements 
by level using the following fair value measurement hierarchy:

Level 1: Quoted prices (unadjusted) in active markets for identical 
assets or liabilities,

At 31 December 2013 and 2012, the Group’s derivative financial 
instruments carried in the statement of financial position at fair 
value (i. e. trading derivatives and derivatives used for hedging) 
are categorised in total within level 2 of the fair value hierarchy. 
Contingent considerations, recognised in the balance sheet as 
at 31 December 2013, measured at fair value, are within level 3 
of the fair value hierarchy (Note 22).

Level 2: Inputs other than quoted prices included within Level 1 
that are observable for the asset or liability, either directly (that 
is, as prices) or indirectly (that is, derived from prices) and

The fair value of interest rate swaps and cross­currency­swaps is 
calculated as the present value of the estimated future cash flows. 
The fair value of forward foreign exchange contracts is determined 
using a present value model based on forward exchange rates.

Level 3: Inputs for the asset or liability that are not based on 
observable market data (that is unobservable inputs).

The level in the fair value hierarchy within which the fair value 
measurement is categorised in total is determined on the basis 
of the lowest level input that is significant to the fair value mea­
surement in total. The different hierarchy levels demand different 
amounts of disclosure.

4. Foreign currency translation
(a) Functional and presentation currency
Items included in the financial statements of each of the Group’s 
entities are measured using the currency of the primary eco nomic 
environment in which the entity operates (‘the functional cur­
rency’). The consolidated financial statements are prepared in 
‘euros’ (EUR), which is the NORMA Group SE’s functional and 
the Group’s presentation currency. 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
130

(b) Transactions and balances
Foreign currency transactions are translated into the functional 
currency using the actual exchange rates at the dates of the 
transactions or valuation where items are remeasured. Foreign 
exchange gains and losses resulting from the settlement of such 
transactions and from the translation at year­end exchange rates 
of monetary assets and liabilities denominated in foreign curren­
cies are recognised in profit or loss.

Foreign exchange gains and losses that relate to borrowings and 
cash and cash equivalents are presented in profit or loss within 
‘financial income / costs.’ All other foreign exchange gains and 
losses are presented in profit or loss within ‘other operating in­
come / expenses.’

(c) Group companies
The results and financial position of all the Group entities (none 
of which has the currency of a hyper­inflationary economy) that 
have a functional currency different from the presentation cur­
rency are translated into the presentation currency as follows:

   Assets and liabilities for each consolidated statement of finan­
cial position presented are translated at the closing rate at the 
date of that consolidated statement of financial position;

   income and expenses are translated at average exchange rates 
(unless this average is not a reasonable approximation of the 
cumulative effect of the rates prevailing on the transaction 
dates, in which case income and expenses are translated at 
the actual rate on the dates of the transactions); and 

   all resulting exchange differences are recognised as a separate 

component of equity.

Goodwill and fair value adjustments arising through the acqui­
sition of a foreign entity are treated as assets and liabilities of the 
foreign entity and translated at the closing rate.

The exchange rates of the currencies affecting foreign currency 
translation are as follows:

Spot rate

Average rate

31 Dec 
2013

1.5396

3.1929

31 Dec 
2012

1.2683

2.6900

8.3342

1.2269

8.2129

1.2084

2013

1.3748

2.9411

8.1614

1.2310

2012

1.2408

2.5601

8.1063

1.2051

27.3990

25.1300

25.9518

25.1404

per EUR

Australian dollar

Brazilian real

Chinese  
renminbi yuan

Swiss franc

Czech koruna

British pound sterling

0.8328

0.8175

0.8495

0.8107

Indian rupee

85.1004

72.1682

77.5964

68.5293

Japanese yen

144.5000

113.4400

129.4232

102.3973

Malaysian ringgit

4.5133

4.0354

4.1786

3.9664

Mexican peso

Polish złoty

Russian ruble

Serbian dinar

Swedish krona

Singapore dollar

18.0270

17.1240

16.9383

16.9001

4.1502

4.0760

4.1973

4.1848

45.2515

40.1500

42.2848

39.9260

114.1970

113.5898

112.5200

113.0708

8.8263

1.7391

8.5863

1.6119

8.6391

1.6605

8.7042

1.6052

South Korean won

1,453.3639 1,403.0000 1,451.3184 1,446.2045

Thai baht

Turkish lira

US dollar

45.0853

40.3409

40.7419

39.9223

2.9453

1.3768

2.3625

1.3176

2.5269

1.3272

2.3139

1.2846

5. Intangible assets
(a) Goodwill
Goodwill represents the excess of the cost of an acquisition over 
the fair value of the Group’s share of the net identifiable assets 
of the acquired subsidiary at the date of acquisition. Goodwill on 
acquisitions  of  subsidiaries  is  included  in  ‘intangible  assets.’ 
Goodwill is tested annually for impairment and carried at cost 
less accumulated impairment losses. Impairment losses on good­
will are not reversed. Gains and losses on the disposal of an 
entity include the carrying amount of goodwill relating to the en­
tity sold.

Goodwill is allocated to cash­generating units for the purpose of 
impairment testing. The allocation is made to those cash­gener­
ating units or groups of cash­generating units that are expected 
to benefit from the business combination in which the goodwill 
arose.

(b) Development costs
Costs of research activities undertaken with the prospect of gain­
ing new scientific or technical knowledge and understanding are 
expensed as incurred. Costs for development activities, whereby 
research findings are applied to a plan or design for the produc­
tion of new or substantially improved products and processes, 
are capitalised if 

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
131

   development costs can be measured reliably,  

the product or process is 

   technically and 
   commercially feasible, 
   future economic benefits are probable. 

Furthermore,  NORMA  Group  intends,  and  has  sufficient  re­
sources, to complete development and use or sell the asset. The 
costs capitalised include the cost of materials, direct labour and 
other directly attributable expenditure that serves to prepare the 
asset for use. Such capitalised costs are included in profit or loss 
in line ‘own work capitalised’. Capitalised development costs are 
stated at cost less accumulated amortisation and impairment 
losses with an amortisation period of generally three to five years. 
Development costs which did not meet the requirements are 
expensed as incurred.

(c) Other intangible assets
Separately acquired other intangible assets are shown at histori­
cal cost less accumulated amortisation. Intangible assets ac­
quired in a business combination are recognised at fair value at 
the acquisition date. All other intangible assets have a finite use­
ful life. Amortisation is calculated using the straight­line method 
to allocate their cost. 

In general, the Group’s other intangibles are not qualifying assets 
in  accordance  with  IAS  23  and  borrowing  costs  eligible  for 
capital isation therefore do not exist.

The useful lives of other intangible assets acquired in a business 
combination are estimates based on the economics of each spe­
cific asset which were determined in the process of the purchase 
price allocation.

The estimated useful lives for other intangible assets are as follows:

   Patents: 5 to 10 years
   Certificates (Customer lists): 4 to 20 years
   Technology: 10 to 20 years
   Licences, rights: 3 to 5 years
   Trademarks: 20 years
   Software: 3 to 5 years
   Development costs: 3 to 5 years

6. Property, plant and equipment
All property, plant and equipment are stated at historical cost 
less depreciation and impairment loss, if applicable. Historical 
cost includes expenditure that is directly attributable to the ac­
quisition of the items and, if any, estimated costs for dismantling 
and removing the assets, restoring the site on which it is allo cated. 
Borrowing costs eligible for capitalisation in the sense of IAS 23 
were not available.

Subsequent costs are included in the asset’s carrying amount or 
recognised as a separate asset, as appropriate, only when it is 
foreseeable that future economic benefits associated with the item 
will flow to the Group and the cost of the item can be measured 
reliably. The carrying amount of the replaced part is derecognised. 
All other repairs and maintenance expenses are charged to profit 
or loss during the financial period in which they are incurred.

Land is not depreciated. Depreciation on other assets is calcu­
lated using the straight­line method to allocate their cost to their 
residual values over their estimated useful lives.

The assets’ residual values and useful lives are reviewed, and 
adjusted if appropriate, at each balance sheet date.

An asset’s carrying amount is written down to its recoverable 
amount if the asset’s carrying amount is greater than its esti mated 
recoverable amount.

Gains and losses on disposals are determined by comparing the 
proceeds with the carrying amount and are recognised within 
‘other operating income / expenses’.

The estimated useful lives for property, plant and equipment are 
as follows:

   Buildings: 8 to 33 years
   Machinery and technical equipment: 3 to 18 years
   Tools: 3 to 8 years
   Other equipment: 2 to 20 years
   Land is not depreciated

7. Impairment of non-financial assets
Assets that have an indefinite useful life, for example goodwill, 
are not subject to amortisation and are tested annually for impair­
ment, as well as whenever there are indications that the carrying 
amount of the cash generating unit (CGU) is impaired. If the 
impair ment loss recognised for the CGU exceeds the carrying 
amount of the allocated goodwill, the additional amount of the 
impairment loss is recognised through a pro­rata reduction of 
the carrying amount of the assets allocated to the CGU. Assets 
that are subject to amortisation are reviewed for impairment 
whenever events or changes in circumstances indicate that the 
carrying amount may not be recoverable. An impairment loss is 
recognised for the amount by which the asset’s carrying amount 
exceeds its recoverable amount. The recoverable amount is the 
higher of an asset’s fair value less costs to sell and value in use. 
For the purposes of assessing impairment, assets are grouped 
at the lowest levels for which there are separately identifiable cash 
flows (cash­generating units). Non­financial assets other than 
goodwill that suffered impairment are reviewed for possible re­
versal of the impairment at each reporting date.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements132

8. Inventories
Inventories are stated at the lower of cost and net realisable 
value. Net realisable value is the estimated selling price in the 
ordinary course of business, less the estimated costs of comple­
tion and the estimated variable selling costs. Cost is determined 
using the weighted­average­method. The cost of finished goods 
and work in progress comprises of design costs, raw materials, 
direct labour, other direct costs and related production overheads 
(based on normal operating capacity). Inventories of the Group 
are not qualifying assets in accordance with IAS 23, so that the 
acquisition or production costs do not include being capitalised 
borrowing costs.

9. Financial instruments
Financial assets
Classification
The Group classifies its financial assets in the following cate­
gories: at fair value through profit or loss, loans and receivables, 
available-for-sale and held to maturity. The classification depends 
on the purpose for which the financial assets were acquired. 
Management determines the classification of its financial assets 
at initial recognition.

In the current and in the previous financial year, all financial assets, 
except for derivative financial instruments, are classified in the 
category loans and receivables.

Loans and receivables are non­derivative financial assets with 
fixed or determinable payments that are not quoted in an active 
market. They are included in current assets, except for maturities 
greater than 12 months after the balance sheet date. These are 
classified as non­current assets. The Group’s loans and receiv­
 paragraph 11) 
ables comprise ‘trade and other receivables’ (
 see paragraph 12) in the state­
and cash and cash equivalents (
ment of financial position.

Recognition and measurement
Regular purchases and sales of financial assets are recognised 
on the trade­date – the date on which the Group commits to 
purchase or sell the asset. Financial assets are initially recognised 
at fair value plus transaction costs for all financial assets not 
carried at fair value through profit or loss. Financial assets are 
derecognised when the rights to receive cash flows have expired 
or have been transferred and the Group has transferred substan­
tially all risks and rewards of ownership. Loans and receivables 
are carried at amortised cost using the effective interest method.

Impairment of financial assets carried at amortised cost
The Group assesses at the end of each reporting period whether 
there is objective evidence that a financial asset or group of finan­
cial assets is impaired. A financial asset or a group of financial 
assets is impaired and impairment losses are incurred only if there 

is objective evidence of impairment as a result of one or more 
events that occurred after the initial recognition of the asset (a 
‘loss event’) and that loss event (or events) has (have) an impact 
on the estimated future cash flows of the financial asset or group 
of financial assets that can be reliably estimated.

The criteria that the Group uses to determine if there is objective 
evidence of an impairment loss include: 

   Financial difficulty of the issuer or obligor;

   A breach of contract, such as a default or delinquency in in­

terest or principal payments;

   The Group, for economic or legal reasons relating to the bor­
rower’s financial difficulty, granting to the borrower a con­
cession that the lender would not otherwise consider;

   It becomes probable that the borrower will enter bankruptcy 

or other financial reorganisation;

   Observable data indicating that there is a measurable decrease 
in the estimated future cash flows from a portfolio of financial 
assets since the initial recognition of those assets, although 
the decrease cannot yet be identified with the individual finan­
cial assets in the portfolio, including:
(i)   Adverse changes in the payment status of borrowers in the 

portfolio; and 

(ii)  National or local economic conditions that correlate with 

defaults on the assets in the portfolio.

The Group first assesses whether objective evidence of impair­
ment exists.

The amount of the loss is measured as the difference between 
the asset’s carrying amount and the present value of estimated 
future cash flows (excluding future credit losses that have not 
been incurred) discounted at the financial asset’s original effective 
interest rate. The asset’s carrying amount is reduced and the 
amount of the loss is recognised in profit or loss. If a loan has a 
variable interest rate, the discount rate for measuring any impair­
ment loss is the current effective interest rate determined under 
the contract. 

If, in a subsequent period, the amount of the impairment loss 
decreases and the decrease can be related objectively to an event 
occurring after the impairment was recognised (such as an im­
provement in the debtor’s credit rating), the reversal of the previ­
ously recognised impairment loss is recognised in profit or loss.

Impairment testing of trade receivables is described in para­
graph 11.

NORMA Group SE Annual Report 2013 
 
133

Financial liabilities
Financial liabilities primarily include trade payables, liabilities to 
 paragraph 11), and other 
banks, derivative financial liabilities ( 
liabilities.

a) Financial liabilities that are measured at amortised cost

 After initial recognition, financial liabilities are carried at amor­
tised cost using the effective interest method. In this category, 
in particular, trade payables, liabilities to banks and other finan­
cial liabilities are classified.

b)  Financial liabilities at fair value through profit and loss

 Financial liabilities at fair value through profit and loss include 
derivative financial instruments unless they are designated as 
hedges and contingent purchase price liabilities. Gains or 
losses on financial liabilities that are measured at fair value 
through profit and loss are included in profit or loss.

10. Offsetting financial instruments
Financial assets and liabilities are offset and the net amount is 
reported in the consolidated statement of financial position when 
there  is  a  legally  enforceable  right  to  offset  the  recognised 
amounts and there is an intention to settle on a net basis, or 
realise the asset and settle the liability simultaneously. In 2013 
and 2012, no financial instruments were offset and there were no 
financial assets or liabilities with netting agreements, enforceable 
master netting agreements or similar agreements.

11. Derivative financial instruments and hedging activities
Derivatives are initially recognised at fair value on the date a de­
riva tive contract is entered into and are subsequently re­measured 
at their fair value. The method of recognising the resulting gain or 
loss depends on whether the derivative is designated as a hedg­
ing instrument, and if so, the nature of the item being hedged. 

(a) Derivative financial instruments not designated as hedges
Gains and losses from derivatives that are not designated as 
hedges (trading derivatives) are recognised in profit or loss. Trad­
ing derivatives are classified as non­current assets or liabilities in 
accordance with IAS 1.68 and 1.71 if they are due after more than 
one year; otherwise they are classified as current.

(b) Derivative financial instruments designated as hedges
Derivatives included in hedge accounting are generally desig­
nated as either:

   Hedges of the fair value of recognised assets or liabilities or a 

firm commitment (fair value hedge);

   Hedges of a particular risk associated with a recognised asset 
or liability or a highly probable forecast transaction (cash flow 
hedge); or

   Hedges of a net investment in a foreign operation (net invest­

ment hedge).

At NORMA Group, at present, only cash flow hedges occur.

At the inception of the transaction the relationship between the 
hedging instrument and hedged item is documented, as well as 
the risk management objectives and strategy for undertaking the 
hedging transaction. The Group also documents its assessment, 
both at hedge inception and on an ongoing basis, of whether the 
derivatives that are used in hedging transactions are highly effec­
tive in offsetting changes in the cash flows of hedged items.

The effective portion of changes in the fair value of derivatives 
that are designated and qualify as cash flow hedges is recognised 
in other comprehensive income. The gain or loss relating to the 
ineffective portion is recognised immediately in the statement of 
comprehensive income within ‘financial income / costs.’ Amounts 
accumulated in other comprehensive income are reclassified to 
profit or loss in the periods when the hedged item affects profit 
or loss.

The full fair value of a hedging derivative is classified as a non­cur­
rent asset or liability when the remaining maturity of the hedged 
item is more than 12 months and as a current asset or liability when 
the remaining maturity of the hedged item is less than 12 months. 

The fair values of derivative financial instruments used for hedg­
ing purposes and of those held for trading are disclosed in Note 
23. Movements on the hedging reserve in equity are shown in 
Note 27.

12. Trade receivables
Trade receivables are amounts due from customers for merchan­
dise sold or services performed in the ordinary course of busi­
ness. If collection is expected within one year or less, they are 
classified as current assets. If not, they are presented as non­cur­
rent assets. 

Trade receivables are classified as loans and receivables in accor­
dance with IAS 39 and recognised initially at fair value and sub­
sequently measured at amortised cost using the effective interest 
method, less provision for impairment. An allowance of doubtful 
accounts of trade receivables is established when there is ob­
jective evidence that the Group will not be able to collect all 
amounts due according to the original terms of the receivables. 
Significant financial difficulties of the debtor, the probability that 
the debtor will enter bankruptcy or financial reorganisation, and 
default or delinquency in payments are considered indicators that 
the trade receivable is impaired. The amount of the allowance is 
the difference between the asset’s carrying amount and the pres­
ent value of estimated future cash flows, discounted at the orig­

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
134

inal effective interest rate. In addition to the required individual 
bad debt allowances, the Group will determine a portfolio based 
bad debt allowance considering the aging structure for trade 
receivables to cover general credit risk if this is applicable.

13. Cash and cash equivalents
Cash and cash equivalents are measured at their nominal value 
and includes cash in hand, deposits held at call with banks, and 
other short­term highly liquid investments with original maturities 
of three months or less and which are subject only to insignificant 
risk of change in value. Bank overdrafts are shown within bor­
rowings in current liabilities on the consolidated statement of fi­
nancial position.

14. Trade payables
Trade payables are obligations to pay for goods or services that 
have been acquired in the ordinary course of business from sup­
pliers. Accounts payable are classified as current liabilities if pay­
ment is due within one year or less. If not, they are presented as 
non­current liabilities. 

Trade payables are recognised initially at fair value and sub­
sequently measured at amortised cost using the effective interest 
method.

15. Borrowings
Borrowings are recognised initially at fair value, net of transaction 
costs incurred. Borrowings are subsequently stated at amortised 
cost; any difference between the proceeds (net of transaction 
costs) and the redemption value is recognised in profit or loss 
over the period of the borrowings using the effective interest 
method.

Fees paid on the establishment of loan facilities are recognised 
as transaction costs of the loan to the extent that it is probable 
that some or all of the facility will be drawn down. In this case, 
the fee is deferred until the draw­down occurs. To the extent there 
is no evidence that it is probable that some or all of the facility 
will be drawn down, the fee is capitalised as a pre­payment for 
liquidity services and amortised over the period of the facility to 
which it relates. 

Borrowings are classified as current liabilities unless the Group 
has an unconditional right to defer settlement of the liability for 
at least 12 months after the balance sheet date.

16. Current and deferred income tax
The tax expenses for the period are comprised of current and 
deferred tax. Tax is recognised in profit or loss, except to the 
extent that it relates to items recognised in other comprehensive 
income or directly in equity. In this case, the tax is also recog­
nised in other comprehensive income or directly in equity, re­
spectively.

The current income tax charge is calculated on the basis of the 
tax laws enacted or substantively enacted at the balance sheet 
date in the countries where the Group’s subsidiaries operate and 
generate taxable income. Management periodically evaluates 
positions taken in tax returns with respect to situations in which 
applicable tax regulation is subject to interpretation. It establishes 
provisions where appropriate on the basis of amounts expected 
to be paid to the tax authorities.

Deferred income tax is recognised, using the liability method, on 
temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the consolidated finan­
cial statements and on tax losses carried forward. However, the 
deferred income tax is not accounted for if it arises from initial 
recognition of an asset or liability in a transaction other than a 
business combination that at the time of the transaction affects 
neither accounting nor taxable profit or loss. Deferred income 
tax is determined using tax rates (and laws) that have been en­
acted or substantially enacted by the balance sheet date and are 
expected to apply when the related deferred income tax asset is 
realised or the deferred income tax liability is settled.

Deferred income tax assets are recognised only to the extent that 
it is probable that future taxable profit will be available against 
which the temporary differences can be utilised.

Deferred income tax is provided on temporary differences arising 
on investments in subsidiaries and associates, except where the 
timing of the reversal of the temporary difference is controlled by 
the Group and it is probable that the temporary difference will 
not reverse in the foreseeable future.

Deferred income tax assets and liabilities are offset when there 
is a legally enforceable right to offset current tax assets against 
current tax liabilities and when the deferred income tax assets 
and liabilities relate to income taxes levied by the same taxation 
authority on either the taxable entity or different taxable entities 
where there is an intention to settle the balances on a net basis.

17. Employee benefits
(a)  Pension obligations
Group companies operate different pension schemes. NORMA 
Group has both defined benefit and defined contribution plans. 
A defined contribution plan is a pension plan under which the 
Group pays fixed contributions to a separate entity. The Group 
has no legal or constructive obligations to pay further contri­
butions if the fund does not hold sufficient assets to pay all em­
ployees the benefits relating to employee service in the current 
and prior periods. A defined benefit plan is a pension plan that 
is not a defined contribution plan. The major defined benefit plan 
is the German benefit plan which defines the amount of pension 
benefit that an employee will receive on retirement to depend on 
years of service and compensation.

NORMA Group SE Annual Report 2013135

The liability recognised in the consolidated statement of financial 
position with respect to defined benefit pension plans is the pres­
ent value of the defined benefit obligation at the balance sheet 
date less the fair value of plan assets. The defined benefit obli­
gation is calculated annually by independent actuaries using the 
projected unit credit method. The present value of the defined 
benefit obligation is determined by discounting the estimated 
future cash outflows using interest rates of high­quality corporate 
bonds that are denominated in the currency in which the benefits 
will be paid and that have terms to maturity approximating the 
terms of the related pension liability.

Remeasurement gains and losses arising from experience ad­
justments and changes in actuarial assumptions are recognised 
within retained earnings in the other comprehensive income (OCI).

Past service costs are recognised fully in the period of the re lated 
plan amendment.

For defined contribution plans, the Group pays contributions to 
publicly or privately administered pension insurance plans on a 
mandatory, contractual or voluntary basis. The Group has no 
further payment obligations once the contributions have been 
paid. The contributions are recognised as employee benefits 
expense when they are due. Prepaid contributions are recognised 
as an asset to the extent that a cash refund or a reduction in the 
future payments is available.

(b) Termination benefits
Termination benefits are payable when employment is termi nated 
by the Group before the normal retirement date, or whenever an 
employee accepts voluntary redundancy in exchange for these 
benefits. The Group recognises termination benefits as a liability 
and expense at the earlier date of: (a) when the entity can no 
longer withdraw the offer of those benefits; or (b) when the en tity 
recognise costs for a restructuring that is within the scope of IAS 
37 and involves the payment of termination benefits. Benefits 
falling due more than 12 months after the balance sheet date are 
discounted to their present value.

(c) Short-term employee benefits
Employee benefits with short­term payment dates include wages 
and salaries, social security contributions, vacation pay and sick­
ness benefits and are recognised as liabilities at the repayment 
amount as soon as the associated job has been performed.

visions is determined on the basis of actuarial opinions in line with 
IAS 19. Gains and losses from the remeasurement are recognised 
in profit or loss in the period in which they are incurred.

18. Share-based payment
Share­based payment plans issued in the NORMA Group are 
accounted for in accordance with IFRS 2 “Share­based payment” 
All share­based payment transactions fall within the scope of 
IFRS 2, unless the transaction is clearly for a purpose other than 
payment for goods or services supplied to the entity receiving 
them. The objective of IFRS 2 is that an entity should recognise 
all goods or services it obtains, regardless of the form of consider­
ation. IFRS 2 starts from the premise that goods or services 
obtained in a share­based payment transaction should be recog­
nised and measured in a similar way.

In accordance with IFRS 2, NORMA Group in principle distin­
guishes  between  equity­settled  and  cash­settled  plans.  The 
finan cial interest from equity­settled plans granted at grant date 
is generally allocated over the expected vesting period against 
equity until the exit event occurs. Expenses from cash­settled 
plans  are  generally  also  allocated  over  the  expected  vesting 
period until the exit event occurs, but against accruals. A de­
scription of the plans existing within the NORMA Group can be 
found in Note 28.

19. Provisions
Provisions are recognised when the Group has a present legal 
or constructive obligation to third parties as a result of past events; 
it is probable that an outflow of resources will be required to 
settle the obligation; and the amount has been reliably estimated. 
Provisions are not recognised for future operating losses.

Where there are a number of similar obligations, the likelihood 
that an outflow will be required in settlement is determined by 
considering the class of obligations as a whole. A provision is 
recognised even if the likelihood of an outflow with respect to any 
one item included in the same class of obligations may be small.

Provisions are measured at the present value of the expenditures 
expected to be required to settle the obligation taking into account 
all identifiable risks. Provisions are discounted using a pre­tax 
rate that reflects current market assessments of the time value 
of money and the risks specific to the obligation. The increase in 
the provision due to passage of time is recognised as interest 
expense.

(d) Provisions for other long-term employee benefits
Provisions for obligations similar to pensions (such as anni versary 
allowances and death benefits) are comprised of the present 
value of future payment obligations to the employee less any 
associated assets measured at fair value. The amount of pro­

In addition to the expected amount of cash outflows, uncertain­
ties also exist regarding time of outflows. If it is expected that the 
outflows take place within one year, the relevant amounts are 
reported in the short­term provisions.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements136

When the Group expects a refund for a provision, this refund is 
recognised in accordance with IAS 37.53 as a separate asset. If 
the refund is in a close economic relationship with the recognised 
provision, the expenses from the provision are netted with the 
income from the corresponding refund in profit and loss.

20. Revenue recognition
Revenue comprises the fair value of the consideration received 
or receivable for the sale of goods and services in the ordinary 
course  of  the  Group’s  activities.  Revenue  is  shown  net  of 
value­added tax, returns, rebates and discounts and after elimi­
nating sales within the Group. 

The Group recognises revenue when the amount of revenue can 
be reliably measured, it is probable that future economic benefits 
will flow to the entity and when the significant risks and rewards, 
associated with ownership of the goods sold, have been trans­
ferred to the buyer. The above criteria are regularly fulfilled if the 
beneficial ownership has been transferred to the customer in 
accordance with the agreed Incoterms. The amount of revenue 
is not considered to be reliably measurable until all contingencies 
relating to the sale have been resolved. The Group bases its 
estimates on historical results, taking into consideration the type 
of customers, the type of transaction and the specifics of each 
arrangement.

21. Leases
Leases in which a significant portion of the risks and rewards of 
ownership are retained by the lessor are classified as operating 
leases. Payments made under operating leases (net of any incen­
tives received from the lessor) are charged to profit or loss on a 
straight­line basis over the period of the lease.

Leases where the Group has substantially all the risks and re­
wards of ownership are classified as finance leases. Finance 
leases are capitalised at the lease’s commencement at the lesser 
of the fair value of the leased property and the present value of 
the minimum lease payments.

outstanding. The corresponding rental obligations, net of finance 
charges, are included in other financial liabilities. The interest ele­
ment of the finance cost is charged to profit or loss over the lease 
period so as to produce a constant periodic rate of interest on the 
remaining balance of the liability for each period. The property, 
plant and equipment acquired under finance leases is depreciat­
ed over the shorter of the useful life of the asset and the lease term.

The Group’s leases include both, operating leases and finance 
leases, which relate mainly to property and equipment.

22. Government grants
Government grants are not recognised until there is reasonable 
assurance that the conditions attached to them are complied 
with and that the grants will be received.

Government grants for the compensation of expenses incurred 
are recognised in profit or loss on a systematic basis over the 
periods in which the related costs are expensed for which the 
grants are intended to compensate. 

Grants related to non­depreciable assets are recognised in profit 
or loss over the periods that bear the cost of meeting the obli­
gations.

Grants related to depreciable assets are recognised in profit or 
loss over the period that bear the expense related to the de­
preciation of the underlying assets.

4.  SCOPE OF CONSOLIDATION

With NORMA Group SE, the consolidated financial statements 
contain all domestic and foreign companies which NORMA Group 
SE controls directly or indirectly.

The consolidated financial statements of 2013 include seven do­
mestic (31 December 2012: eight) and 38 foreign (31 December 
2012: 35) companies. 

Each lease payment is allocated between the liability and finance 
charges so as to achieve a constant rate on the finance balance 

The composition of the Group changed as follows:

At 1 January 

Additions

of which newly founded 

of which acquired

Disposals

of which no longer consolidated

of which mergers

At 31 December

2013

2012

Total Domestic

Foreign

Total Domestic

Foreign

43 

3 

2 

1 

1 

0 

1 

45 

8 

0 

0 

0 

1 

0 

1 

7 

35 

41 

3 

2 

1 

0 

0 

0 

4 

0 

4 

2 

2 

0 

38 

43 

8 

0 

0 

0 

0 

0 

0 

8 

33 

4 

0 

4 

2 

2 

0 

35 

NORMA Group SE Annual Report 2013 
 
LIST OF GROUP COMPANIES OF NORMA GROUP AS OF 31 DECEMBER 2013 

No. Company

Central Functions

01

02

03

NORMA Group SE

NORMA Group APAC Holding GmbH

NORMA Group Holding GmbH

Segment EMEA

Registered address

Maintal, Germany

Maintal, Germany

Maintal, Germany

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

NORMA Distribution Center GmbH

Marsberg, Germany

DNL GmbH & Co KG

NORMA Germany GmbH

NORMA Türkei Verwaltungs GmbH

DNL France S.A.S

Maintal, Germany

Maintal, Germany

Maintal, Germany

Briey, France

NORMA Distribution France S.A.S.

La Queue En Brie, France

NORMA France S.A.S.

DNL UK Ltd.

NORMA UK Ltd.

Nordic Metalblok S.r.l.

NORMA Italia SpA

Groen Bevestigingsmaterialen B.V.

NORMA Netherlands B.V.

NORMA Polska Sp. z o.o.

NORMA Group CIS LLC

DNL Sweden AB

NORMA Sweden AB

Briey, France

Newbury, Great Britain

Newbury, Great Britain

Riese Pio X, Italy

Gavardo, Italy

Ter Apel, Netherlands

Ter Apel, Netherlands

Slawniów, Poland

Togliatti, Russian Federation

Stockholm, Sweden

Anderstorp, Sweden

Connectors Verbindungstechnik AG

Tagelswangen, Switzerland

NORMA Group South East Europe d.o.o

Fijaciones NORMA S.A.

NORMA Czech, s.r.o.

NORMA Turkey Baglanti ve Birlestirme  
Teknolojileri Sanayi ve Ticaret Limited Sirketi

Belgrade, Serbia

Barcelona, Spain

Hustopece, Czech Republic

Besiktas, Istanbul, Turkey

26

NORMA Group Distribution Polska Sp. z o.o.

Krakow, Poland

Segment Americas

27

28

29

30

31

32

33

Craig Assembly Inc.

NORMA Michigan Inc. 

NORMA US Holding LLC 

NORMA Pennsylvania Inc.

R.G. RAY Corporation

St. Clair, USA

Auburn Hills, USA

Saltsburg, USA

Saltsburg, USA

Buffalo Grove, USA

NORMA do Brasil Sistemas De Conexão Ltda.

São Paulo, Brazil

NORMA Group México S. de R.L. de C.V.

Monterrey, Mexico

Segment Asia-Pacific

34

35

36

37

38

39

40

41

42

43

44

45

NORMA Pacific Pty. Ltd.

NORMA China Co., Ltd.

NORMA Group Products India Pvt. Ltd.

NORMA Japan Inc.

Chien Jin Plastic Sdn. Bhd.

Melbourne, Australia

Qingdao, China

Pune, India

Osaka, Japan

Ipoh, Malysia

NORMA Pacific (Malaysia) SDN. BHD.

Kuala Lumpur, Malaysia

NORMA Korea Inc.

Seoul, Republic of Korea

NORMA Group Asia Pacific Holding Pte. Ltd

Singapore, Singapore

NORMA Pacific Asia Pte. Ltd. 

NORMA Pacific (Thailand) Ltd.

Guyco Pty Ltd

Singapore, Singapore

Chonburi, Thailand

Adelaide, Australia

NORMA EJT (Changzhou) Co., Ltd.

Jiangsu Province, China

137

Share in %

Direct  
parent  
company

of  
NORMA 
Group 
SE

Cur­
rency

held 
by

Equity 1)

Result 1)

01

01

03

03

03

03

03

08

08

03

11

03

19

03

19

03

03

03

19

03

03

03

19

07

17

30

30

30

01

30

30

28

41

03

41

41

41

41

41

01

41

41

34

41

100.00

100.00 kEUR

44

– 3

100.00

100.00 kEUR

115,959

29,825

94.80

100.00 kEUR

100.00

100.00 kEUR

2,175

6,537

94.90

100.00 kEUR

56,306

100.00

100.00 kEUR

26

100.00

100.00 kEUR

12,529

100.00

100.00 kEUR

100.00

100.00 kEUR

100.00

100.00 kGBP

3,728

6,120

3,931

100.00

100.00 kGBP

20,199

100.00

100.00 kEUR

100.00

100.00 kEUR

60.00

90.00 kEUR

100.00

100.00 kEUR

670

6,256

1,639

6,268

0 3)

– 6

0 3)

– 5

– 967

705

132

– 359

6,419

– 100

1,286

782

1,360

100.00

100.00 kPLN

154,029

38,190

99.96

100.00 kRUR

100.00

100.00 kSEK

21,869

78,100

100.00

100.00 kSEK

115,095

100.00

100.00 kCHF

9,387

– 31,482

10,865

17,827

2,446

100.00

100.00 kRSD 1,538,155

– 591,830

100.00

100.00 kEUR

4,190

99.90

100.00 kCZK

255,633

100.00

100.00 kTRL

1,514

1,012

25,135

828

100.00

100.00 kPLN

4,567

– 433

100.00

100.00 kUSD

100.00

100.00 kUSD

100.00

100.00 kUSD

100.00

100.00 kUSD

100.00

100.00 kUSD

99.90

99.50

100.00 kBRL

100.00 kUSD

19,948

61,606

26,421

51,178

71,711

23,970

2,058

4,886

8,604

– 1,519

3,511

8,334

– 2,978

1,495

100.00

100.00 kAUD

100.00

100.00 kCNY

13,820

79,689

489

7,386

100.00 kINR

315,844

– 95,555

99.99

60.00

85.00

60.00 kJPY

122,595

100.00 kMYR

19,154

100.00

100.00 kMYR

­ 2)

100.00

100.00 kKRW 105,283

106,167

100.00

100.00 kSGD

59,488

– 4,765

100.00

100.00 kSGD

100.00

100.00 kTHB

100.00

100.00 kAUD

100.00

100.00 kCNY

176

68,603

4,390

41,133

– 36

15,547

– 119

– 9

3,239

4,213

­ 2)

1)  Reported values according to IFRS as at 31 December 2013; except for NORMA Group Holding GmbH, NORMA Germany GmbH, NORMA Distribution Center GmbH and  

DNL GmbH & Co. KG; these values are prepared according to German GAAP as at 31 December 2013 but not yet finally audited. The values are translated with the exchange 
rates according to Note 3.4.

2) Included in NORMA Pacific Pty. Ltd. (No. 34).
3) A profit­pooling­contract exists.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
138

In 2013, NORMA Group Distribution Polska Sp. z o.o., based in 
Poland and NORMA EJT (Changzhou) Co., Ltd., based in China, 
were founded. Furthermore, Guyco Pty Limited, based in Aus­
tralia, was acquired and NORMA Beteiligungs GmbH was merged 
into NORMA Group Holding GmbH.

If the euro had strengthened / weakened by 10 % against the Chi­
nese renminbi, NORMA Group would show a profit before tax for 
the year 2013 of EUR 8 thousand higher / EUR 9 thousand lower 
(2012: EUR 225 thousand lower / EUR 275 thousand higher).

For further details, please refer to Note 40 business combinations.

For a detailed overview regarding the shareholdings of NORMA 
Group, please refer to the chart on the previous page.

5.  FINANCIAL RISK MANAGEMENT

1. Financial risk factors
The Group’s activities expose it to a variety of financial risks, 
comprising  of  market  risk,  credit  risk  and  liquidity  risk.  The 
Group’s financial risk management focuses on the unpredict ability 
of financial markets and seeks to minimise its potential adverse 
effects on the Group’s financial performance. The Group uses 
derivative financial instruments to hedge certain risk exposures.

Financial risk management is carried out by a central treasury 
department (Group Treasury). The necessary responsibilities and 
controls associated with risk management are determined by 
Group management. Group Treasury identifies, evaluates and 
hedges financial risks in close co­operation with the Group’s 
operating units.

Market risk
(i) Foreign exchange risk
NORMA Group operates internationally in around 100 different 
countries and is exposed to foreign exchange risk arising from 
the exposure to various currencies – primarily with respect to the 
US dollar, the British pound sterling, the Chinese renminbi yuan, 
the Polish zloty, the Swedish krona, the Swiss franc, the Serbian 
dinar and the Singapore dollar.

The effects of changes in foreign exchange rates are analysed 
below for financial assets and liabilities denominated in foreign 
currencies.

If the euro had strengthened / weakened by 10 % against the US 
dollar, NORMA Group would show a profit before tax for the year 
2013 of EUR 172 thousand lower / EUR 211 thousand higher 
(2012: EUR 102 thousand lower / EUR 125 thousand higher).

If the euro had strengthened / weakened by 10 % against the Pol­
ish zloty, NORMA Group would show a profit before tax for the 
year 2013 of EUR 755 thousand higher / EUR 922 thousand low­
er (2012: EUR 830 thousand higher / EUR 1,014 thousand lower).

If the euro had strengthened / weakened by 10 % against the 
Swedish krona, NORMA Group would show a profit before tax 
for the year 2013 of EUR 97 thousand higher / EUR 118 thousand 
lower (2012: EUR 101 thousand higher / EUR 123 thousand lower).

If the euro had strengthened / weakened by 10 % against the 
Swiss franc, NORMA Group would show a profit before tax for 
the year 2013 of EUR 201 thousand higher / EUR 246 thousand 
lower (2012: EUR 214 thousand higher / EUR 262 thousand lower).

If the euro had strengthened / weakened by 10 % against the Ser­
bian dinar, NORMA Group would show a profit before tax for the 
year 2013 of EUR 386 thousand higher / EUR 472 thousand low­
er (2012: EUR 112 thousand higher / EUR 136 thousand lower).

If the euro had strengthened / weakened by 10 % against the Singa­
pore dollar, NORMA Group would show a profit before tax for the 
year 2013 of EUR 197 thousand lower / EUR 241 thousand high­
er (2012: EUR 188 thousand lower / EUR 230 thousand higher).

The Group Treasury’s risk management policy is to hedge about 
80 % or more of anticipated operational cash flows in US dollar, 
British pound sterling and Swedish krona. 

NORMA Group has certain investments in foreign operations 
whose net assets are exposed to foreign currency translation 
risks. This translation risk is primarily managed through borrow­
ings in the relevant foreign currency.

(ii) Interest rate risk
NORMA Group’s interest rate risk arises from long­term borrow­
ings. Borrowings issued at variable interest rates expose the 
Group to cash flow interest rate risk which is partially offset by 
hedges (interest rate swaps). The Group’s policy is to maintain 
approximately 80 % of its medium­term borrowings in fixed rate 
instruments.

If the euro had strengthened / weakened by 10 % against the 
British pound sterling, NORMA Group would show a profit before 
tax for the year 2013 of EUR 344 thousand higher / EUR 420 
thousand lower (2012: EUR 309 thousand higher / EUR 378 thou­
sand lower).

Below, the effects of changes in interest rates are analysed for 
bank borrowings, which bear variable interest rates, and for in­
terest rate swaps included in hedge accounting. Borrowings that 
bear fixed interest rates are excluded from this analysis.

NORMA Group SE Annual Report 2013139

At 31 December 2013, if interest rates on euro­denominated 
borrowings had been 100 basis points higher / lower with all other 
variables held constant, profit before tax for the year would have 
been EUR 55 thousand lower / EUR 55 thousand higher (2012: 
EUR 185 thousand lower / EUR 185 thousand higher) and other 
comprehensive income would have been EUR 2,525 thousand 
higher /  
EUR 2,584 thousand lower (2012: EUR 2,317 thousand higher /  
EUR 862 thousand lower).

in the amount of EUR 125 million is available for future operating 
activities and to settle capital commitments of which EUR 5.5 
million was drawn at 31 December 2013 (31 December 2012: EUR 
18.5 million). In July 2013, NORMA Group has issued a promis­
sory note valued at EUR 125 million with 5, 7 and 10 year terms. 

Liquidity is monitored on an on­going basis with regard to the 
Group’s business performance, planned investment and redemp­
tion of capital.

The amounts disclosed in the table are the contractual, undis­
counted cash flows. The early repayment in an amount of EUR 
101.4 million is already considered within the maturity analysis. 
Financial liabilities denominated in foreign currencies are trans­
lated at the closing rate at the balance sheet date. Interest pay­
ments on financial instruments with variable interest rates are 
calculated on the basis of the interest rates applicable as of the 
reporting date.

31 DECEMBER 2013

in EUR thousands

Borrowings

Trade payables

Finance lease liabilities

Other financial liabilities

31 DECEMBER 2012

in EUR thousands

Borrowings

Trade payables

Finance lease liabilities

Other financial liabilities

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  
5 years

> 5 years

133,495

26,728

119,043

79,692

59,025

342

4,367

0

236

508

0

158

736

0

0

0

197,229

27,472

119,937

79,692

up to  
1 year

60,215

37,663

450

1,820

> 1 year 
up to  
2 years

> 2 years 
up to  
5 years

90,645

127,291

0

553

1,792

0

32

489

100,148

92,990

127,812

> 5 years

0

0

0

0

0

(iii) Other price risks
As NORMA Group is not exposed to any other material eco nomic 
price risks, like stock exchange prices or commodity prices, an 
increase or decrease in the relevant market prices within reason­
able margins would not have an impact on the Group’s profit or 
equity. Hence, the Group’s exposure to other price risks is re­
garded as not material.

Credit risk
The credit risk incurred by the Group is the risk that counter parties 
fail to meet their obligations arising from operating activities and 
from financial transactions. Credit risk arises from cash and cash 
equivalents and deposits with banks and financial institutions, as 
well as credit exposures to customers, including outstanding 
receivables and committed transactions. 

Credit risk is monitored on a Group basis. To minimise credit risk 
from operating activities and financial transactions, each counter­
party is assigned a credit limit, the use of which is regularly moni­
tored. Default risks are continuously monitored in the operating 
business. 

The aggregate carrying amounts of financial assets represent the 
maximum default risk. For an overview of past­due receivables, 
please refer to Note 24 ‘Trade and other receivables.’ Given the 
Group’s heterogeneous customer structure, there is no risk con­
centration.

Liquidity risk
Prudent liquidity risk management implies maintaining sufficient 
cash and marketable securities, the availability of funding through 
an adequate amount of committed credit facilities and the ability 
to close out market positions. Due to the dynamic nature of the 
underlying businesses, Group Treasury maintains flexibility in 
funding by maintaining availability under committed credit lines. 

With the IPO of NORMA Group in April 2011, all bank borrowings 
were refinanced. The new syndicated bank facilities amounted to 
EUR 250 million, of which EUR 55 million had been repaid before 
31 December 2013. In January 2014 there was an additionally 
repayment of EUR 101.4 million. In addition, a borrowing facility 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
140

The  maturity  structure  of  the  derivative  financial  instruments 
based on cash flows is as follows:

should not exceed the value of 3.0 (2012: 3.0). The ratio is calcu-
lated according to bank definitions. There were no covenant 
breaches in 2013 and 2012.

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  
5 years

> 5 years

In the case of a covenant breach the Facility Agreement includes 
several ways to remedy a potential breach by rules of exemption 
or shareholder actions. If a covenant breach occurs and is not 
remedied the syndicated loans may, but are not required to be, 
withdrawn. 

31 DECEMBER 2013

in EUR thousands

Derivative receivables  
– gross settlement

Cash outflows

Cash inflows

Derivative liabilities  
– gross settlement

Cash outflows

Cash inflows

Derivative liabilities  
– net settlement

Cash outflows

31 DECEMBER 2012

in EUR thousands

Derivative receivables  
– gross settlement

Cash outflows

Cash inflows

Derivative liabilities  
– gross settlement

Cash outflows

Cash inflows

Derivative liabilities  
– net settlement

Cash outflows

– 3,100

3,192

– 1,176

1,126

– 6,927

– 6,885

– 8,293

– 8,293

0

0

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  
5 years

> 5 years

– 2,658

2,761

– 2,561

2,447

– 24,675

– 11

0

– 24,675

0

2. Capital risk management
The Group’s objectives when managing capital are to ensure that 
it will continue to be able to repay its debt and remain financially 
sound.

The Group is subject to certain financial covenants, total interest 
cover, total net debt cover, and equity ratio, which are monitored 
on an on-going basis. These financial covenants are based on 
the  Group’s  consolidated  financial  statements  as  well  as  on 
special definitions of the bank facilities agreements.

According to the covenants agreement total net debt cover, which 
is  defined  as  Total  net  debt / Adjusted  consolidated  EBITDA, 

6.   CRITICAL ACCOUNTING ESTIMATES   

AND JUDGEMENTS

Estimates and judgments are continually evaluated and are based 
on historical experience, and expectations regarding future events 
that are believed to be reasonable under the circumstances.

The Group makes estimates and assumptions concerning the 
future. The resulting accounting estimates will, by definition, sel-
dom  equal  the  respective  actual  results.  The  estimates  and 
assump tions that have a significant risk of causing a material 
adjustment to the carrying amounts of assets and liabilities with-
in the next financial year are addressed below.

Estimated impairment of goodwill
NORMA Group tests annually whether goodwill has suffered any 
impairment, in accordance with the accounting policy stated in 
Note 3.5. The recoverable amounts of cash-generating units have 
been determined based on fair-value-less-costs-to-sell calcula-
tions. These calculations are based on discounted cash flow 
models, which require the use of estimates (Note 20).

In 2013 and 2012, no impairment of goodwill, which amounted 
to EUR 233,239 thousand at 31 December 2013 (31 December 
2012: EUR 235,262 thousand), was necessary. Even if the dis-
count rate would increase by + 2 % and the terminal value growth 
rate would be 0 %, the change of these key assumptions would 
not cause in any CGU the carrying amount to exceed its re-
coverable amount.

Income taxes
The Group is subject to income taxes in numerous jurisdictions. 
Significant judgements are required in determining the worldwide 
provision for income taxes. There are many transactions and 
calculations for which the ultimate tax determination is uncertain. 
The Group recognises liabilities for anticipated tax audit issues 
based on estimates of whether additional taxes will be due. Where 
the  final  tax  outcome  of  these  matters  is  different  from  the 
amounts that were initially recorded, such differences will impact 
the current and deferred income tax assets and liabilities in the 
period in which such determination is made. At 31 December 

NORMA Group SE Annual Report 2013 
 
 
 
141

2013, income tax liabilities were EUR 15,831 thousand (31 De-
cember 2012: EUR 17,827 thousand) and deferred tax liabilities 
were EUR 32,970 thousand (31 December 2012: EUR 32,940 
thousand).

Pension benefits
The present value of the pension obligations depends on a num-
ber of factors that are determined on an actuarial basis using a 
number of assumptions. The assumptions used in determining 
the net cost (income) for pensions include the discount rate. Any 
changes in these assumptions will impact the carrying amount 
of pension obligations.

The Group determines the appropriate discount rate at the bal-
ance sheet date. This is the interest rate that should be used to 
determine the present value of estimated future cash outflows 
expected to be required to settle the pension obligations. In deter-
mining the appropriate discount rate, the Group considers the 
interest rates of high-quality corporate bonds that are denomi-
nated in the currency in which the benefits will be paid, and that 
have terms to maturity approximating the terms of the related 
pension liability.

Other key assumptions for pension obligations are based in part 
on current market conditions. Additional information is disclosed 
in Note 3.17.

Pension liabilities amounted to EUR 10,869 thousand at 31 De-
cember 2013 (31 December 2012: EUR 10,319 thousand). 

Useful lives of property, plant and equipment and  
intangibles assets
The Group’s management determines the estimated useful lives 
and related depreciation / amortisation charges for its property, 
plant and equipment and intangibles assets. This estimate is 
based on projected lifecycles. These could change as a result of 
technical innovations or competitor actions in response to severe 
industry  cycles.  Management  will  increase  the  depreciation 
charge where useful lives are less than previously estimated lives, 
or it will write-off or write-down technically obsolete or non-stra-
tegic assets that have been abandoned or sold.

7.  CHANGE IN ACCOUNTING PRINCIPLES

The first time adoption of IAS 19 (2011) had an impact on the 
measurement of provisions for partial retirement obligations and 
the amount of the corresponding personnel and interest expense 
at NORMA Group. Top-up payments, which result from partial 
retirement agreements, are not, as previously classified as “Termi-
nation Benefits” and already accrued in full at the signing date of 
the retirement agreement. In accordance with the amendments 
to IAS 19, they have to be classified as “Other Long-Term Em-
ployee Benefits” in terms of IAS 19.08 seqq. and IAS 19.153 seqq. 
The recognition of those top-up payments has to be made in 
accordance with IAS 19.155 (2011) seqq. in conjunction with IAS 
19.56 (2011) seqq., thus they must be accumulated in return for 
services.

The differences resulting from the change effects are shown in 
the following tables:

BALANCE SHEET

in EUR thousands

Total assets

thereof deferred income tax assets

Total liabilities

thereof non-current provisions

Total equity

thereof retained earnings

thereof income for the period

31 December 2012

 adjustments 
due to  
IAS 19R 

 as reported 

692,138

6,403

403,796

5,739

288,342

50,450

56,573

– 342

– 342

– 1,181

– 1,181

839

796

43

 after  
adjustments 

 as reported 

691,796

648,579

6,061

6,744

402,615

392,577

4,558

289,181

51,246

56,616

4,615

256,002

14,112

1 January 2012

 adjustments 
due to  
IAS 19R 

 after  
adjustments 

– 324

– 324

– 1,120

– 1,120

796

796

648,255

6,420

391,457

3,495

256,798

14,908

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
142

INCOME STATEMENT

The following table shows profit and loss net of these expenses:

in EUR thousands

 as reported 

2012

 adjustments 
due to  
IAS 19R 

 after  
adjustments 

Profit before income tax

81,142

61

81,203

in EUR thousands

Revenue

Note

2013

20121)

(9)

635,545

604,613

Changes in inventories of finished 
goods and work in progress

Other own work capitalised

1,894

3,377

1,588

1,671

thereof personnel  
expenses

thereof financial costs

Income taxes

Profit of the period

– 156,468

– 14,069

– 24,569

56,573

– 36

97

– 18

43

– 156,504

– 13,972

– 24,587

Raw materials and consumables used

(10)

– 269,421

– 263,489

Gross profit

371,395

344,383

Other operating income and expenses (11, 12)

– 72,387

– 67,090

56,616

Employee benefits expense

(13)

– 169,689

– 156,504

If the Group would have applied the previously existing version 
of IAS 19 in all periods presented in the consolidated financial 
statement 2013, the provisions were approximately EUR 1,100 
thousand higher, the deferred income tax assets EUR 330 thou-
sand lower and retained earnings EUR 770 thousand lower than 
reported as per December 2013. There would be no material 
impact on personnel, interest and tax expenses compared to the 
values reported in 2013.

Notes to the consolidated statement 
of comprehensive income

8.  ADJUSTMENTS

In the financial year 2013, EUR 910 thousand tax expenses from 
corporate  restructuring  measures  were  adjusted  within  the 
position income taxes. Aside from this, in 2013, as already in 
2012, no material one-time items occurred. Therefore, only de-
preciation in the amount of EUR 496 thousand (2012: EUR 273 
thousand) and amortisation in the amount of EUR 7,661 thousand 
(2012: EUR 7,211 thousand), both from purchase price allocations, 
were further adjusted.

EBITDA

129,319

120,789

Depreciation without PPA depreciation

– 16,699

– 15,392

Adjusted EBITA

112,620

105,397

Amortisation without PPA amortisation

– 4,943

– 3,538

Adjusted operating profit (EBIT)

107,677

101,859

Financial costs – net

(14)

– 15,585

– 13,172

Adjusted profit before income tax

Adjusted income taxes

Adjusted profit for the period

Non-controlling interests

Adjusted profit attributable to  
shareholders of the parent

92,092

88,687

– 30,027

– 26,853

62,065

61,834

59

0

62,006

61,834

Adjusted earnings per share (in EUR)

1.95 

1.94 

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

9.  REVENUE

Revenue recognised during the period related to the following:

in EUR thousands

Engineered Joining Technologies

Distribution Services

Other revenue

Deductions

2013

443,874

193,617

2,190

– 4,136

635,545

2012

427,638

174,505

6,319

– 3,849

604,613

Revenue for 2013 (EUR 635,545 thousand) was 5.1 % above 
revenue for 2012 (EUR 604,613 thousand).

The sales figures for 2013 include sales of EUR 8,061 thousand 
from the companies acquired in 2013. The distribution business 
of Davydick & Co. Pty Limited (Australia), which was acquired in 
the first quarter, contributed EUR 3,246 thousand, the distribution 
business of Variant S.A. (Poland), which was acquired in the 

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
143

second quarter, contributed EUR 1,183 thousand and Guyco Pty 
Limited (Australia), which was acquired in the third quarter, con-
tributed EUR 3,632 thousand.

12. OTHER OPER ATING EXPENSES

Other operating expenses comprised the following:

For the analysis of sales by region please refer to Note 37 “Seg-
ment reporting”.

10. R AW MATERIALS AND CONSUMABLES USED

Raw materials and consumables used comprised the following:

in EUR thousands

Cost of raw materials,  
consumables and supplies

Cost of purchased services

2013

2012

– 242,717

– 237,986

– 26,704

– 25,503

– 269,421

– 263,489

The material costs decreased in relation to revenue from 43.6 % 
in 2012 to 42.4 % in 2013.

The companies and distribution businesses acquired in 2013 
contributed EUR 4,102 thousand to the material costs.

in EUR thousands

Consulting and marketing

Expenses for temporary workforce  
and other personnel related costs

Freights

Other administrative expenses

Rentals and other building costs

Currency losses operational

Travel and entertaining

Research & development

Vehicle costs

Maintenance (external)

Commission payable

Non-income-related taxes

Insurances

IT and telecommunication

Others

2013

2012

– 11,003

– 12,467

– 12,326

– 12,045

– 8,308

– 5,274

– 6,965

– 3,156

– 6,073

– 2,505

– 2,691

– 2,223

– 3,028

– 1,734

– 1,993

– 9,059

– 3,032

– 7,854

– 5,964

– 6,063

– 4,359

– 5,359

– 3,247

– 2,445

– 1,884

– 2,584

– 1,529

– 1,614

– 7,372

– 1,840

– 79,370

– 76,626

11. OTHER OPER ATING INCOME 

Other operating income comprised the following:

The companies and distribution businesses acquired in 2013 
contributed EUR 1,620 thousand to the other operating ex-
penses.

in EUR thousands

Currency gains operational

Reversal of provisions

Grants related to employee  
benefits expense

Reimbursement of vehicle costs

Other income from disposal  
of fixed assets

Foreign exchange derivatives

Government Grants

Others

2013

2,838

352

351

566

152

0

310

2,414

6,983

2012

3,105

367

381

468

467

68

437

4,243

9,536

13. EMPLOYEE BENEFITS EXPENSE

Employee benefits expense comprised the following:

in EUR thousands

Wages and salaries and  
other termination benefits

Social security costs

Pension costs  
– defined contribution plans

Pension costs  
– defined benefit plans

2013

2012 1)

– 140,099

– 127,691

– 21,839

– 21,877

– 7,513

– 6,681

– 238

– 255

– 169,689

– 156,504

The position “others” includes mainly reversal from accruals for 
variable components of remuneration for employees.

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

In 2012, the position “others” includes a one-time effect from the 
full consolidation of Groen Bevestigingsmaterialen B.V. amount-
ing to EUR 1,296 thousand.

The companies and distribution businesses acquired in 2013 
contributed EUR 1,776 thousand to the employee benefits ex-
penses.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
144

14. FINANCIAL INCOME AND COSTS

Financial income and costs comprised the following:

in EUR thousands

2013

2012 1)

Financial costs

Interest expenses

Bank borrowings

Finance lease

Expenses for interest accrued  
on provisions

Expenses for interest accrued  
on pensions

Foreign exchange result  
on financing activities

Losses on evalution of derivatives

Other financial cost

Financial income

Interest income on  
short-term bank deposits

Gains on evaluation of derivatives

Other financial income

Costs amounting to EUR 7,859 thousand that are directly attri-
butable to the refinancing of the IPO in April 2011 were netted 
with the bank borrowings in accordance with IAS 39.43. They 
are amortised over the financing period of five years using the 
effective interest method.

– 13,118

– 12,284

– 28

– 55

– 34

– 271

15. NET FOREIGN EXCHANGE GAINS/LOSSES

The exchange differences recognised in profit or loss are as follows:

– 248

– 356

in EUR thousands

– 1,355

– 140

– 1,196

– 16,140

775

– 367

– 1,435

– 13,972

Currency gains operational

Currency losses operational

Foreign exchange result  
on financing activities

Note

(11)

(12)

(14)

2013

2,838

2012

3,105

– 3,156

– 4,359

– 1,355

– 1,673

775

– 479

485

0

70

555

263

136

401

800

Net financial cost

– 15,585

– 13,172

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

The total interest expenses calculated using the effective interest 
method for financial liabilities that are not measured at fair value 
through profit or loss amount to EUR 13,118 thousand in 2013 
(2012: EUR 12,284 thousand). The total interest income calcu lated 
using the effective interest method for financial assets not mea-
sured at fair value through profit or loss amounts to EUR 485 
thousand in 2013 (2012: EUR 263 thousand).

Profit attributable to shareholders of the parent (in EUR thousands)

Number of weighted shares

Effect of dilutive share-based payment

Number of weighted shares (diluted)

Earnings per share (in EUR)

Earnings per share diluted (in EUR)

16. EARNINGS PER SHARE

Earnings per share are calculated by dividing net income for the 
period  attributable  to  NORMA  Group’s  shareholders  by  the 
weighted average number of shares issued during the period 
under review. NORMA Group has only issued common shares. 
In 2013, as in the previous year, the average weighted number of 
shares was 31,862,400.

Options issued out of the Matching-Stock-Programme (“MSP”) 
for the Board of NORMA Group had dilutive effects on earnings 
per share in the financial year 2013. A detailed description of the 
MSP can be found in Note 28 “Share based payments”. The 
dilutive effect on earnings per share is calculated using the trea-
sury stock method.

Earnings per share in 2013 and 2012 were as follows:

Q4 2013

12,617

Q4 20121)

9,435

2013

55,557

20121)

56,616

31,862,400

31,862,400

31,862,400

31,862,400

145,020

0

138,204

0

32,007,420

31,862,400

32,000,604

31,862,400

0.40

0.39

0.30

0.30

1.74

1.74

1.78

1.78

1)  Restated due to effects from the application of IAS 19R. See: Section 2 Basis of preparation and Section 7 Change in accounting principle.

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
17. INCOME TA XES

The breakdown of income taxes is as follows:

in EUR thousands

Current tax expenses

Deferred tax income

Total income taxes

2013

– 30,077

1,758

– 28,319

2012 1)

– 26,491

1,904

– 24,587

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

NORMA  Group’s  combined  Group  income  tax  rate  for  2013 
amounted to 30.2 %, comprising corporate income tax at a rate 
of 15 %, the solidarity surcharge of 5.5 % on corporate income 
tax, and trade income tax at an average multiplier of 410 %.

The tax on the Group’s profit before tax differs from the theo retical 
amount that would arise using the Group tax rate applicable to 
profits of the consolidated entities of 30.2 % as follows:

145

in EUR thousands

Profit before tax

Group tax rate

2013

83,935

30.2 %

2012 1)

81,203

29.1 %

Expected income taxes

– 25,348

– 23,630

Tax effects of:

Tax losses and tax credits from actual 
year for which no deferred income tax 
is recognised

Effects from deviation of Group tax 
rate resulting mainly from different  
foreign tax rates

Non-deductible expenses for tax  
purposes

Utilisation of tax losses and tax credits 
from prior year for which no deferred 
income tax asset was recognised

Other tax-free income

Tax effect of changes in tax rates

Income taxes related to prior years

Impairment of tax assets

Other

Income taxes

– 809

– 388

– 1,515

– 169

– 1,619

– 3,255

4

219

– 270

1,315

0

– 296

60

1,285

1,459

428

– 13

– 364

– 28,319

– 24,587

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

The item ‘Tax effect of changes in tax rates’ consists in 2012 
mainly of the reduced tax rate in the USA.

The item ‘Income taxes related to prior years’ consists in particu-
lar of the release of not-utilised tax provisions.

The item ‘Other’ consists in 2013 and 2012 mainly of other in-
come-based taxes (withholding tax).

The income tax charged/credited directly to other comprehensive 
income during the year is as follows:

2013

2012

in EUR thousands

Cash flow hedges gains / losses

Actuarial gains / losses on defined benefit plans

Other comprehensive income

Before  
tax amount

Tax charge / 
credit

Net-of-tax 
amount

Before  
tax amount

Tax charge / 
credit

Net-of-tax 
amount

3,314

– 726

2,588

– 985

159

– 826

2,329

– 567

1,762

– 4,378

– 1,465

– 5,843

1,293

426

1,719

– 3,085

– 1,039

– 4,124

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
146

Notes to the Consolidated Statement  
of Financial Position

The movement in deferred income tax assets and liabilities during 
the year is as follows:

18. INCOME TA X ASSETS AND LIABILITIES

Due to changes in German corporate tax laws (“SE-Steuergesetz” 
or “SEStEG”, which came into effect on 31 December 2006) an 
imputation credit asset (“Körperschaftsteuerguthaben gem. § 37 
KStG”) has been set up. As a result, an unconditional claim for 
payment of the credit in ten annual instalments from 2008 through 
2017 has been established. The resulting receivable is included 
in income tax assets and amounted to EUR 1,737 thousand on 
31 December 2013 (31 December 2012: EUR 2,133 thousand). 
In 2013, EUR 1,260 thousand are classified as non-current (31 
December 2012: EUR 1,656 thousand).

19. DEFERRED INCOME TA X

The analysis of deferred tax assets and deferred tax liabilities due 
to maturity is as follows: 

in EUR thousands

31 Dec 2013

31 Dec 2012 1)

in EUR thousands

Deferred tax liabilities (net)  
– at 1 January

Deferred tax income

Tax charged to other  
comprehensive income

Exchange differences

Acquisition of subsidiaries

Deferred tax liabilities (net)  
– at 31 December

2013

2012 1)

26,879

– 1,758

826

– 926

434

27,355

– 1,904

– 1,719

– 977

4,124

25,455

26,879

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

The analysis of deferred income tax assets and deferred income 
tax liabilities, without taking into consideration the offsetting of 
balances within the same tax jurisdiction, is as follows:

Deferred tax assets

Deferred tax assets to be recovered  
after more than 12 months

Deferred tax assets to be recovered  
within 12 months

Deferred tax assets

Deferred tax liabilities

Deferred tax liabilities to be recovered  
after more than 12 months

Deferred tax liabilities to be recovered  
within 12 months

Deferred tax liabilities

Deferred tax liabilities (net)

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

DEFERRED TAX ASSETS

in EUR thousands

Intangible assets

Property, plant and equipment

1,035

6,480

7,515

Other assets

2,301

Inventories

Trade receivables

3,760

6,061

Retirement benefit obligations / 
pension liabilities

Provisions

Borrowings

32,565

31,812

Trade payables

Other liabilities, incl. derivatives

405

32,970

25,455

1,128

32,940

26,879

Tax losses and tax credits

Deferred tax assets  
(before valuation allowances)

Valuation allowance

Deferred tax assets  
(before offsetting)

Offsetting effects

Deferred tax assets

31 Dec 2013

31 Dec 2012 1)

1,596

79

184

1,173

280

1,387

1,088

3,227

4,442

392

441

14,289

– 19

14,270

– 6,755

7,515

2,152

249

202

901

470

1,081

671

796

9,222

68

772

16,584

– 13

16,571

– 10,510

6,061

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
147

31 Dec 2013

31 Dec 2012

in EUR thousands

31 Dec 2013

31 Dec 2012

27,843

Expiry within 1 year

Expiry in 2–5 years

Expiry later than 5 years

Unlimited carry forward

Total

0

31

2,628

475

3,134

0

894

3,465

687

5,046

DEFERRED TAX LIABILITIES

in EUR thousands

Intangible assets

Property, plant and equipment

Other assets

Inventories

Trade receivables

Borrowings

Provisions

Other liabilities, incl. derivatives

Trade payables

Untaxed reserves

Deferred tax liabilities  
(before offsetting)

Offsetting effects

Deferred tax liabilities

Deferred tax liabilities (net)

26,591

8,759

399

384

459

2,084

0

169

6

874

39,725

– 6,755

32,970

25,455

9,100

1,201

156

96

4,219

14

137

9

675

43,450

– 10,510

32,940

26,879

Deferred income tax assets are recognised for all deductible 
temporary differences to the extent that it is probable that future 
taxable profits will be available against which the deductible tem-
porary difference can be utilised. The Group did not recognise 
deferred income tax assets amounting to EUR 38 thousand in 
respect of deductible temporary differences amounting to EUR 
116 thousand at 31 December 2012. As at 31 December 2013, 
deferred tax assets for all deductable temporary differences could 
be recognised.

In 2013 and prior years, the Group had tax losses at several 
subsidiaries in several countries. After offsetting the deferred tax 
assets with deferred tax liabilities, the deferred tax assets not 
subject to valuation allowances amounted to EUR 34 thousand 
for those foreign subsidiaries (31 December 2012: EUR 167 thou-
sand). NORMA Group believes it is more likely than not that due 
to future taxable income, deferred tax assets which are not sub-
ject to valuation allowances can be utilised.

Deferred income tax assets are recognised for tax losses carry- 
forwards to the extent that the realisation of the related tax benefit 
through future taxable profits is probable. 

The Group did recognise the following tax losses:

The  Group  did  not  recognise  deferred  income  tax  assets  in 
respect of losses amounting to EUR 5,579 thousand at 31 De-
cember 2013 (31 December 2012: EUR 7,328 thousand) that can 
be carried forward against future taxable income. Theoretically, 
the deferred tax assets on not recognised tax losses would be 
EUR 1,058 thousand at 31 December 2013 (31 December 2012: 
EUR 1,814 thousand).

The unrecognised losses expire as follows:

in EUR thousands

Expiry within 1 year

Expiry in 2–5 years

Expiry later than 5 years

Unlimited carry forward

Total

31 Dec 2013

31 Dec 2012

29

0

2,256

3,294

5,579

285

1,643

806

4,594

7,328

Taxable temporary differences amounting to EUR 113,059 thou-
sand at 31 December 2013 (31 December 2012: EUR 69,451 
thousand) associated with investments in subsidiaries are not 
recognised as deferred tax liabilities, since the respective parent 
is able to control the timing of the reversal of the temporary differ-
ence and it is probable that the temporary difference will not 
reverse in the foreseeable future. These unremitted earnings of 
non-German subsidiaries, the amount of which cannot be practi-
cably computed, could become subject to additional tax if they 
were remitted as dividends or if the Group were to sell its share-
holdings in the subsidiaries.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
148

20.  GOODWILL AND OTHER INTANGIBLE ASSETS

The acquisition costs as well as accumulated amortisation and 
impairment of intangible assets consist of the following:

in EUR thousands

Acquisition costs

Goodwill

Certificates (Customer lists)

Licenses, rights

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

Amortisation and Impairment

Goodwill

Certificates (Customer lists)

Licenses, rights

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

in EUR thousands

Acquisition costs

Goodwill

Certificates (Customer lists)

Licenses, rights

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

Amortisation and Impairment

Goodwill

Certificates (Customer lists)

Licenses, rights

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

At  
1 Jan 2013

Additions

Deductions

Transfers

Changes in 
consolidation

Currency  
effects

At 
31 Dec 2013

266,296

57,402

2,178

20,903

29,952

2,014

25,346

404,091

31,034

11,501

777

4,290

14,780

293

13,676

76,351

0

2

111

0

996

3,060

5,092

9,261

0

4,192

378

1,080

2,374

683

3,897

12,604

0

0

– 2

0

0

– 27

– 146

– 175

0

0

– 2

0

0

0

– 146

– 148

0

0

4

0

0

114

– 118

0

0

0

0

0

0

0

0

0

1,683

5,881

211

75

– 4,670

– 2,367

– 4

– 840

1,120

– 1,277

0

0

– 34

– 505

263,309

60,918

2,498

20,138

30,791

5,127

29,669

8,970

– 9,697

412,450

0

0

0

0

0

0

0

0

– 964

– 451

– 2

– 220

– 667

– 11

– 191

– 2,506

30,070

15,242

1,151

5,150

16,487

965

17,236

86,301

At  
1 Jan 2012

Additions

Deductions

Transfers

Changes in 
consolidation

Currency  
effects

At 
31 Dec 2012

256,287

44,049

849

20,189

29,444

208

19,234

370,260

31,446

8,472

655

3,360

12,678

172

9,696

0

120

334

0

654

1,817

4,889

7,814

0

3,162

128

1,015

2,369

124

3,951

66,479

10,749

0

0

– 5

0

0

0

– 6

– 11

0

0

– 5

0

0

0

– 5

– 10

0

0

121

0

– 1

0

– 120

0

0

0

0

0

0

0

0

0

11,905

13,966

882

1,086

354

0

1,146

29,339

– 1,896

266,296

– 733

– 3

– 372

– 499

– 11

203

57,402

2,178

20,903

29,952

2,014

25,346

– 3,311

404,091

0

0

0

0

0

0

0

0

– 412

– 133

– 1

– 85

– 267

– 3

34

– 867

31,034

11,501

777

4,290

14,780

293

13,676

76,351

NORMA Group SE Annual Report 2013 
 
 
 
 
 
149

in EUR thousands

Goodwill

Certificates (Customer lists)

Licenses, rights

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

Carrying amounts

31 Dec 2013

31 Dec 2012

233,239

235,262

45,676

1,347

14,988

14,304

4,162

12,433

326,149

45,901

1,401

16,613

15,172

1,721

 11,670 

327,740

The item ‘Patents & technology’ at 31 December 2013 consists 
of patents worth EUR 4,180 thousand (31 December 2012: EUR 
3,794 thousand) and technology worth EUR 10,124 thousand (31 
December 2012: EUR 11,378 thousand).

The item ‘Intangible assets, other’ consists mainly of software 
and prepayments. Software is amortised over the useful life of 
three to five years.

Internally generate intangible assets mainly include technologies.

The change in goodwill from EUR 235,262 thousand to EUR 
233,239 thousand results from negative exchange differences 
and from the acquisition of the distribution business of Variant 
S.A., in the amount of EUR 252 thousand, the acquisition of the 
distribution business of Davydick & Co. Pty. Limited in the first 
half year of 2013, which increased the goodwill by EUR 451 thou-
sand as well as the acquisition of Guyco Pty Limited in the amount 
of EUR 980 thousand in the third quarter of 2013.

The change in goodwill is summarised as follows:

in EUR thousands

Balance at 31 December 2012

Changes in consolidation

Variant S.A. 

Davydick & Co. Pty. Limited

Guyco Pty Limited 

Currency effect

Balance at 31 December 2013

235,262

1,683

252

451

980

– 3,706

233,239

In 2013 and 2012, no material impairment for intangible assets 
or write ups were recognised. Besides the goodwill, there are no 
intangible assets with an indeterminable useful life.

At 31 December 2013 and 2012, the intangible assets are un-
secured. 

Impairment tests for goodwill
Goodwill is allocated to the Group’s cash-generating units (CGUs) 
identified according to geographical areas. A summary of the 
goodwill allocation is presented below.

in EUR thousands

CGU EMEA

CGU Americas

CGU Asia-Pacific

31 Dec 2013

31 Dec 2012

154,141

73,598

5,500

153,993

76,904

4,365

233,239

235,262

Goodwill for the cash-generating unit EME A increased in 2013 
due to the acquisition of the distribution business of Variant S.A. 
amounting to EUR 252 thousand, partly offset by currency effects. 
Goodwill for the CGU Americas changed in 2013 solely due to 
currency effects. Goodwill for the CGU Asia-Pacific was increased 
by the acquisition of Guyco Pty Limited and the acquisition of the 
distribution business of Davydick & Co. Pty. Limited amounting 
to EUR 1,431 thousand. Other changes were driven by currency 
effects.

The recoverable amount of a CGU is determined based on fair-
value-less-costs-to-sell, which is calculated by discounting pro-
jected cash flows. Based on the inputs used for this valuation 
technique, fair values are classified as level 3 fair values (Note 3.3 
“Fair value estimation”). These calculations use cash flow projec-
tions based on financial budgets approved by the management 
covering a five-year period. Cash flows beyond the five-year 
period are extrapolated using the estimated growth rates stated 
below. The growth rate does not exceed our expectations for the 
long-term average growth rate for the geographical area of the 
respective CGU.

The discount rates used are after-tax-rates and reflect the specific 
risk of each CGU. The respective before-tax-rates are 13.36 % (2012: 
13.45 %) for the CGU EMEA, 14.74 % (2012: 15.07 %) for the CGU 
Americas and 13.16 % (2012: 13.54 %) for the CGU Asia-Pacific.

The key assumptions used for fair-value-less-costs-to-sell calcu-
lations are as follows:

31 December 2013

Terminal value growth rate

Discount rate

Costs to sell

31 December 2012

Terminal value growth rate

Discount rate

Costs to sell

CGU  
EMEA

CGU  
Americas

CGU 
Asia-Pacific

1.50 %

10.31 %

1.00 %

1.50 %

9.62 %

1.00 %

1.50 %

10.50 %

1.00 %

CGU  
EMEA

CGU  
Americas

CGU 
Asia-Pacific

1.50 %

10.20 %

1.00 %

1.50 %

9.60 %

1.00 %

1.50 %

10.74 %

1.00 %

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
150

Even if the discount rate would increase by + 2 % and terminal 
value growth rate would be 0 %, the change of these key assump-
tions would not cause in any CGU the carrying amount to exceed 
its recoverable amount.

21. PROPERT Y, PL ANT AND EQUIPMENT

The acquisition and manufacturing costs as well as accumulated 
depreciation of property, plant and equipment consisted of the 
following:

in EUR thousands

Acquisition costs

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

Depreciation and Impairment

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

in EUR thousands

Acquisition costs

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

Depreciation and Impairment

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

At 
1 Jan 2013

Additions

Deductions

Transfers

Changes in 
consolidation

Currency  
effects

At 
31 Dec 2013

84,890

186,804

46,415

9,886

1,227

7,157

3,649

9,234

327,995

21,267

38,853

144,191

35,689

183

2,388

11,017

3,790

0

– 186

– 3,176

– 2,520

– 187

– 6,069

– 125

– 3,185

– 2,449

0

218,916

17,195

– 5,759

2,240

3,282

1,374

– 6,896

0

0

– 427

427

0

0

239

4,930

790

88

– 1,402

– 3,532

– 689

– 758

87,008

195,465

49,019

11,367

6,047

– 6,381

342,859

0

0

0

0

0

– 557

– 1,892

– 408

– 3

40,559

149,704

37,049

180

– 2,860

227,492

At 
1 Jan 2012

Additions

Deductions

Transfers

Changes in 
consolidation

Currency  
effects

At 
31 Dec 2012

78,294

175,653

44,241

7,776

305,964

37,308

137,386

33,907

184

3,330

6,304

3,193

11,065

23,892

2,531

9,278

3,856

0

– 1,149

– 2,807

– 2,708

– 75

– 6,739

– 1,139

– 2,428

– 2,634

0

208,785

15,665

– 6,201

3,827

3,803

1,082

– 8,712

0

– 45

– 354

399

0

0

599

3,580

431

0

4,610

0

0

0

0

0

– 11

271

176

– 168

268

198

309

161

– 1

667

84,890

186,804

46,415

9,886

327,995

38,853

144,191

35,689

183

218,916

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
151

in EUR thousands

Land and buildings

Machinery and tools

Other equipment

Assets under construction

Total 

Carrying amounts

31 Dec 2013

31 Dec 2012

46,449

45,761

11,970

11,187

46,037

42,613

10,726

 9,703 

In financial year 2013, a contract for the use of land in China was 
signed for a period of 50 years by NORMA Group. Since the 
present value of the minimum lease payments is equal to fair 
value of the leased item, it was classified as a finance lease.

Machinery includes the following amounts where the Group is a 
lessee under a finance lease:

115,367

109,079

in EUR thousands

31 Dec 2013

31 Dec 2012

At 31 December 2013, the item ‘Machinery and tools’ includes 
tools of EUR 7,952 thousand (31 December 2012: EUR 4,205 
thousand).

No material impairment and no material write ups were recog-
nised on property, plant and equipment in 2013 and 2012.

At 31 December 2013 and 2012, property, plant and equipment 
are unsecured. 

Land and buildings includes the following amounts where the 
Group is a lessee under a finance lease:

in EUR thousands

31 Dec 2013

31 Dec 2012

Cost – capitalised finance leases

Accumulated depreciation

Net carrying amount

523

0

523

0

0

0

Cost – capitalised finance leases

Accumulated depreciation

Net carrying amount

661

– 431

230

472

– 388

84

Other equipment includes the following amounts where the Group 
is a lessee under a finance lease:

in EUR thousands

31 Dec 2013

31 Dec 2012

Cost – capitalised finance leases

Accumulated depreciation

Net carrying amount

367

– 248

119

367

– 170

197

The Group leases various property, machinery, technical and IT 
equipment under non-cancellable finance lease agreements. The 
lease terms for machinery and other equipment are between 
three and ten years, the lease terms for land and building are up 
to 50 years. 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
152

22. FINANCIAL INSTRUMENTS

Financial instruments according to classes and categories were 
as follows:

in EUR thousands

Financial assets

Derivative financial instruments  
– hedge accounting

Foreign exchange derivatives

Trade and other receivables

Cash and cash equivalents

Financial liabilities

Borrowings 

Derivative financial instruments  
– hedge accounting

Interest derivatives

Cross-currency swaps

Foreign exchange derivatives

Trade payables

Other financial liabilities

Contingent considerations

Other liabilities

Finance lease liabilities

Totals per category

Loans and receivables (LaR)

Financial liabilities at amortised cost (FLAC)

Measurement basis IAS 39

Category  
IAS 39

Carrying 
amount 
31 Dec 2013

Amortised 
Cost

Fair value 
through  
profit or loss

Derivatives 
used for 
hedging

Measurement 
basis IAS 17

Fair value
31 Dec 2013

n /a

LaR

LaR

92

90,138

194,188

90,138

194,188

FLAC

326,108

326,108

n /a

n /a

n /a

5,375

9,845

50

FLAC

59,025

59,025

92

5,375

9,845

50

n /a

FLAC

n /a

1,371

4,241

683

1,371

4,241

683

284,326

389,374

284,326

389,374

92

90,138

194,188

329,273

5,375

9,845

50

59,025

1,371

4,241

705

284,326

392,539

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
153

Measurement basis IAS 39

Category  
IAS 39

Carrying 
amount 
31 Dec 2012

Amortised 
Cost

Fair value 
through  
profit or loss

Derivatives 
used for 
hedging

Measurement 
basis IAS 17

Fair value
31 Dec 2012

in EUR thousands

Financial assets

Derivative financial instruments  
– hedge accounting

Foreign exchange derivatives

Trade and other receivables

Cash and cash equivalents

Financial liabilities

Borrowings 

Derivative financial instruments  
– held for trading

n /a

LaR

LaR

103

79,293

72,389

79,293

72,389

FLAC

241,696

241,696

Foreign exchange derivatives

FLHfT

114

114

Derivative financial instruments  
– hedge accounting

Interest derivatives

Cross-currency swaps

Trade payables

Other financial liabilities

Finance lease liabilities

Totals per category

Loans and receivables (LaR)

n /a

n /a

FLAC

FLAC

n /a

5,807

18,868

37,663

3,951

940

37,663

3,951

151,682

151,682

Financial liabilities held for trading (FLHfT)

114

114

Financial liabilities at amortised cost (FLAC)

283,310

283,310

103

5,807

18,868

103

79,293

72,389

241,696

114

5,807

18,868

37,663

3,951

996

151,682

114

283,310

940

Financial instruments, that are recognised in the balance sheet 
at amortised cost and for which the fair value is stated in the 
notes, are also allocated within a three step fair value hierarchy.

The fair value calculation of the fixed-interest promissory note 
that is recognised at amortised cost and for which the fair value 
is  stated  in  the  notes,  was  based  on  the  market  yield  curve 
accord ing to the zero coupon method considering credit spreads 
(level 2). Interests accrued on the reporting date are included.

Trade and other receivables and cash and cash equivalents have 
short-term maturities. Their carrying amounts at the reporting 
date equal their fair values, as the impact of discounting is not 
significant.

Trade payables and other financial liabilities have short times to 
maturity; therefore the carrying amounts reported approximate 
the fair values. At 31 December 2013, liabilities in the amount of 
EUR 3,500 thousand resulting from the acquisitions in 2013 and 
2012, are included in the position other financial liabilities. Further-
more, this position includes a contingent consideration measured 
at fair value amounting to EUR 1,371 thousand from the acqui-
sition of Guyco Pty Limited (EUR 1,274 thousand) and Davydick 
& Co. Pty Limited (EUR 97 thousand). For details, please refer to 
Note 40 ‘Business combinations’.

The fair values of finance lease liabilities are calculated as the 
present values of the payments associated with the debts based 
on the applicable yield curve and NORMA Group’s credit spread 
curve.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
154

Derivative financial instruments held for trading and those used 
for hedging are carried at their respective fair values. They have 
been categorised entirely within level 2 in the fair value hierarchy.

None of the financial assets that are fully performing have been 
renegotiated in the last year. 

The tables below provide an overview of the classification of 
finan cial assets and liabilities measured at fair value in the fair 
value hierarchy under IFRS 13 as at 31 December 2013 as well 
as at 31 December 2012:

in EUR thousands

Recurring fair value measurements

Assets

Foreign exchange derivatives – hedge accounting

Total

Liabilities

Cross-currency swaps – hedge accounting

Interest swap – hedge accounting

Foreign exchange derivatives – hedge accounting

Other financial liabilities

Total

Level 11)

Level 2 2)

Level 3 3)

Total at  
31 Dec 2013

0 

92 

92 

9,845

5,375 

50 

0 

15,270 

0 

1,371 

1,371 

92 

92 

9,845 

5,375 

50 

1,371 

16,641 

1)  Fair value measurement based on quoted prices (unadjusted) in active markets for these or identical assets or liabilities. 
2)  Fair value measurement for the asset or liability based on inputs that are observable on active markets either directly (i. e. as priced) or indirectly (i. e. derived from prices). 
3)  Fair value measurement for the asset or liability based on inputs that are not observable market data.

in EUR thousands

Recurring fair value measurements

Assets

Foreign exchange derivatives – hedge accounting

Total

Liabilities

Cross-currency swaps – hedge accounting

Interest swap – hedge accounting

Foreign exchange derivatives – held for trading

Total

Level 11)

Level 2 2)

Level 3 3)

Total at  
31 Dec 2012

103 

103 

18,868 

5,807 

114 

24,789 

0 

0 

103 

103 

18,868 

5,807 

114 

24,789 

0 

0 

1)  Fair value measurement based on quoted prices (unadjusted) in active markets for these or identical assets or liabilities. 
2)  Fair value measurement for the asset or liability based on inputs that are observable on active markets either directly (i. e. as priced) or indirectly (i. e. derived from prices). 
3)  Fair value measurement for the asset or liability based on inputs that are not observable market data.

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
155

In 2013, no transfers between the different levels occurred. 

The fair value of interest swaps and cross-currency swaps is 
calculated as the present value of estimated future cash flows. 
The fair value of forward foreign exchange contracts is determined 
using a present value model based on forward exchange rates.

Level 3 includes fair values of financial liabilities from contingent 
consideration resulting from the acquisition of Guyco Pty Limited 
and the acquisition of Davydick & Co. Pty Limited. The agreement 
on  the  contingent  consideration  related  to  the  acquisition  of 
Guyco Pty Limited is committed NORMA Group to pay an amount 
depending on the gross profits made by the Guyco Pty Limited 
in the period from 1 July 2013 to 30 June 2014. The fair value of 
the contingent consideration was determined at the acquisition 
date with taking into account the budget of the Company and 
set to the maximum value of EUR 1,274 thousand. The key para-
meters, for which no observable market data are available are 
shown below:

Assumed, gross profit: > TAUD 5,500
Discount rate: 4 %

A decrease in the estimated gross profit to a value below AUD 
5,500 thousand but above AUD 4,500 thousand would lead in a 
lower value of the contingent consideration. A decrease in the 
estimated gross profit to a value below AUD 4,500 thousand 
would lead in a value of EUR 0 thousand. Furthermore, a signifi-
cant increase (decrease) in the discount rate would lead in a 
lower (higher) value of the contingent consideration.

The agreement on the contingent consideration related to the 
acquisition of Davydick & Co. Pty Limited committed NORMA 
Group to pay an amount depending on the revenues made by 
the Davydick & Co. Pty Limited in the period from 1 January 2013 
to 31 December 2013. The fair value of the contingent consider-
ation was determined at the acquisition date with taking into ac-
count the budget of the Company and set to the maximum value 
of EUR 285 thousand. On 31 December 2013, an adjustment of 
the fair value was made to reflect the achieved revenues, the 
difference of EUR 188 thousand in the fair values was recog nised 
as income in profit or loss in the period. The key parameters, for 
which no observable market data are available, are shown below:

Used revenue of Davydick & Co. Pty Limited as at 31 December 
2013: AUD 4,909 thousand

The development of the financial assets that are recognised at 
fair value and assigned in level 3 of the fair value hierarchy is 
stated below:

in EUR thousands

At 1 January

Acquisition of Guyco Pty Limited

Acquisition of Davydick & Co. Pty Limited

Gains and losses recognised in profit or loss

At 31 December

Total gains or losses for the period included 
in profit or loss for financial liabilities held  
at the end of the reporting period, under  
‘Financial result’

Contingent  
consideration in 
business  
combinations

0 

Total

0 

1,249 

1,249 

285 

163 

285 

163 

1,371 

1,371 

163 

163 

In accordance with IFRS 7.20 (a) net gains and losses from finan-
cial instruments by measurement category are as follows:

in EUR thousands

Available-for-sale financial assets (AfS)

Loans and receivables (LaR)

Financial instruments held for trading 
(FAHfT and FLHfT)

Financial liabilities at cost (FLAC)

2013

0

– 33

0

– 14,563

– 14,596

2012

50

255

– 152

– 12,742

– 12,589

In 2012, net gains and losses of available-for-sale financial assets 
included dividend income from associates not accounted for 
using the equity method. At 31 December 2012, NORMA Group 
acquired an additional 60 % of the shares of Groen Bevestigings-
materialen B.V. The previously held shares of 30 % were de-
recognised and Groen Bevestigingsmaterialen B.V. is now fully 
consolidated. The gain in 2012 resulted from the periods before 
the acquisition.

Net gains and losses of loans and receivables comprise cur rency 
effects, impairment of trade receivables, and interest income on 
short-term bank deposits. Fair value gains and losses on trading 
derivatives are net gains and losses of financial instruments held 
for trading and net gains and losses of financial liabilities at cost 
comprise interest expenses and currency effects on loans, bor-
rowings and bank deposits.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
156

23. DERIVATIVE FINANCIAL INSTRUMENTS

The derivative financial instruments were as follows:

in EUR thousands

Cross-currency swaps – cash flow hedges

Interest rate swaps – cash flow hedges

Foreign exchange derivatives – cash flow hedges

Foreign exchange derivatives – held for trading

Total

Less non-current portion

Cross-currency swaps – cash flow hedges

Interest rate swaps – cash flow hedges

Non-current portion

Current portion

31 December 2013

31 December 2012

Assets

Liabilities

Assets

Liabilities

9,845

5,375

50

15,270

8,293

8,293

6,977

92

92

0

92

18,868

5,807

114

24,789

18,868

5,807

24,675

114

103

103

0

103

Foreign exchange derivatives
At 31 December 2013, foreign exchange derivatives with a posi-
tive market value of EUR 92 thousand and with a negative market 
value of EUR 50 thousand were classified as cash flow hedges. 
The notional principal amount was EUR 3,100 thousand and EUR 
1,126 thousand.

Interest rate swaps and cross-currency swaps
In order to avoid interest rate fluctuations, NORMA Group has 
hedged parts of the loans against changes in the interest rates 
as well as changes in the exchange rates. The remaining part of 
NORMA  Group’s  financing  was  hedged  against  interest  rate 
changes.

Amounts recognised in the hedging reserve in equity at 31 De-
cember 2013 will be released in profit or loss until the repayment 
of the loans.

The notional principal amounts of the outstanding cross-cur-
rency-swap contracts at 31 December 2013 were EUR 117 million 
(31 December 2012: EUR 132 million). Interest rate derivatives 
had a notional principal amount of EUR 199 million (31 December 
2012: EUR 160 million).

At 31 December 2013 and 2012, the hedged fixed interest rate 
was between 0.981 % and 4.04 %; the variable interest rate was 
the 3-months-EURIBOR.

The ineffective portion recognised in profit or loss amounts to a 
loss of EUR 140 thousand in 2013 (2012: profit of EUR 102 thou-
sand).

The maximum exposure to credit risk at the reporting date is the 
fair value of the derivative assets in the consolidated statement 
of financial position.

The effective part recognised in other comprehensive income 
reduced the equity in 2013 by EUR 1,527 thousand before taxes 
(2012: reduction of EUR 9,409 thousand). Of this amount, EUR 
4,404 thousand are due to the measurement of the derivatives 
held as cash flow hedges and EUR – 5,931 thousand are due to 
the change in value of the underlying. In the period, an addition-
al EUR 4,841 thousand before tax were reclassified from the 
hedging reserve to the profit and loss and thus increased other 
comprehensive income (2012: increase of EUR 5,031 thousand).

24. TR ADE AND OTHER RECEIVABLES

The trade receivables were as follows: 

in EUR thousands

Trade receivables

Less: allowances for doubtful accounts

31 Dec 2013

31 Dec 2012

91,092

– 1,638

89,454

81,110

– 2,350

78,760

All trade receivables are due within one year. The following table 
shows the maturity analysis for trade receivables and other cur-
rent receivables that are not impaired:

NORMA Group SE Annual Report 2013 
 
 
 
 
157

AT 31 DECEMBER 2013

in EUR thousands

Trade receivables

Other receivables

AT 31 DECEMBER 2012

in EUR thousands

Trade receivables

Other receivables

Not past due

< 30 days

30 to  
90 days

91 to 
180 days

181 days 
to 1 year

64,563

681

65,244

17,439

2

17,441

5,528

0

5,528

1,133

0

1,133

483

0

483

Not past due

< 30 days

30 to  
90 days

91 to 
180 days

181 days 
to 1 year

61,121

487

61,608

13,676

0

13,676

2,798

46

2,844

592

0

592

287

0

287

> 1 year

201

0

201

> 1 year

170

0

170

Total

89,347

683

90,030

Total

78,644

533

79,177

At 31 December 2013 and 2012, there was no indication that 
trade receivables that were neither past due nor impaired could 
be irrecoverable.

All trade receivables were impaired by specific valuation allow-
ances. There have been no general allowances. Movements on 
the Group provision for impairment of trade receivables are as 
follows:

The amount of receivables that were impaired and provided for 
was as follows:

in EUR thousands

At 1 January

in EUR thousands

Trade receivables impaired  
and provided for

Allowances for doubtful accounts

31 Dec 2013

31 Dec 2012

Additions

1,746

– 1,638

2,466

– 2,350

Amounts used

Reversals

Allowances acquired in a  
business combination

The carrying amounts of the Group’s trade and other receivables 
are denominated in the following currencies:

Currency effects

At 31 December

2013

2,350

273

– 716

– 221

0

– 48

1,638

2012

2,247

913

– 671

– 454

327

– 12

2,350

in EUR thousands

31 Dec 2013

31 Dec 2012

Euro

US dollar

Chinese renminbi

British pound

Australian dollar

Swedish krona

Swiss franc

Indien rupee

Malaysian ringgit

Thai baht

Russian ruble

Other currencies

44,547

28,782

4,428

2,515

2,704

1,232

1,220

685

900

457

731

1,937

90,138

40,211

24,717

3,237

2,155

1,434

1,228

1,136

982

1,137

700

1,014

1,342

79,293

The creation and release of allowances for doubtful accounts 
have been included in ‘other operating income / expenses’ in the 
consolidated statement of comprehensive income. Amounts 
charged to the allowance account are generally written off, when 
there is no expectation of recovering additional cash.

The other classes within trade and other receivables do not con-
tain impaired assets.

The maximum exposure to credit risk at the reporting date is the 
carrying amount of each class of receivables mentioned above. 
The Group does not hold any collateral as security. 

At 31 December 2013 and 2012, the trade and other receivables 
are unsecured. 

Receivables of EUR 1,339 thousand (2012: EUR 1,296 thousand) 
were sold in a factoring contract.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
158

25. INVENTORIES

The inventories were as follows:

in EUR thousands

Raw materials

Work in progress

Finished goods and goods for resale

31 Dec 2013

31 Dec 2012

25,134

7,271

47,365

 79,770 

25,018

7,123

42,172 

 74,313 

At 31 December 2013, impairments on inventories amounting to 
EUR 2,919 thousand (31 December 2012: EUR 2,044 thousand) 
were made.

At 31 December 2013 and 2012, the inventories are unsecured. 

26. OTHER NON-FINANCIAL ASSETS

Other non-financial assets were as follows:

in EUR thousands

Deferred costs

VAT assets

Receivables against factor

Prepayments

Reimbursement insurance contracts

Other assets

31 Dec 2013

31 Dec 2012

1,019

2,751

767

1,061

1,141

1,375

8,114

1,208

3,543

352

1,094

0

1,590

7,787

27. EQUIT Y

Subscribed capital
The subscribed capital of the Company at 31 December 2013 
and 2012 amounted to EUR 31,862 thousand and was fully paid 
in. It is divided into 31,862,400 shares with no par value and a 
notional value of EUR 1. The liability of the shareholders for the 
obligations of the Company to its creditors is limited to this capi-
tal. The amount of the subscribed capital is not permitted to be 
distributed by the Company to its shareholders.

With the change of the legal form of NORMA Group to a public 
Company on 14 March 2011, EUR 24,786 thousand, including 
acquired treasury shares, were reclassified from the capital re-
serves to subscribed capital. 

In the course of the IPO on 8 April 2011 a capital increase of 
seven million shares was placed, leading to an increase in the 
subscribed capital of EUR 7,000 thousand.

Authorised and conditional capital
The Management Board was authorised by the extraordinary 
shareholders’ meeting on 6 April 2011 for the period ending on 
5 April 2016, to increase the Company’s registered share capital 
in one or more transactions by up to EUR 15,931,200 in aggregate 
by issuing up to 15,931,200 new no par value registered shares 
against cash contributions or contributions in kind (authorised 
capital).

With the resolution of the extraordinary shareholders’ meeting on 
6 April 2011, the Company’s share capital has been conditionally 
increased by up to EUR 12,505,000 through the issuance of up to 
12,505,000 new no par value registered shares (conditional capi-
tal). The conditional capital increase serves to issue shares to the 
holders or creditors of convertible or warrant-linked bonds as well 
as profit participation rights based on the authorisation approved 
by the extraordinary shareholders’ meeting of 6 April 2011.

Capital reserve
The capital reserve contains:

   amounts (premiums) received for the issuance of shares,

   premiums paid by shareholders in exchange for the granting 

of a preference for their shares, 

   amounts resulted from other capital contributions of the owners.

NORMA Group SE began trading on the Prime Standard of the 
Frankfurt Stock Exchange on 8 April 2011. The issue price for 
NORMA Group’s shares was EUR 21.00. In the course of the IPO 
a capital increase of seven million shares with a value of EUR 
147,000 thousand was placed, leading to an increase in the sub-
scribed capital of EUR 7,000 thousand and an increase of the 
capital reserve of EUR 140,000 thousand.

Costs  for  the  Operational  Performance  Incentive  Cash  Pro-
gramme (OPICP) of EUR 2,762 thousand were reimbursed in 
accordance with the agreement by the previous shareholders. 
In 2013, EUR 1,067 thousand (2012: EUR 1,307 thousand) was 
paid and recognised in the capital reserve.

Retained earnings
The retained earnings consisted of the following:

NORMA Group SE Annual Report 2013 
 
 
 
Retained 
earnings

15,662 

56,573 

– 19,125 

in EUR thousands

Balance at 31 December 2011

Profit for the year

Dividends paid

Stock options

Acquisition of non-controlling  
interests

Effect before taxes

Tax effect

Balance at 31 December 2012 1)

53,110 

Balance at 31 December 2012 
(as reported)

Profit for the year

Dividends paid

Stock options

Effect before taxes

Tax effect

53,110 

55,557 

– 20,711 

Remeasure-
ments of 
post employ-
ment benefit 
obligations

IPO costs  
directly  
netted with 
equity

Reimburse-
ment IPO-
costs by 
shareholder

Acquisition 
of non- 
controlling 
interest

Effects  
from the  
application 
of IAS 19R

Stock  
options

165 

184 

– 4,640 

4,681 

– 1,940 

418 

– 489 

602 

– 4,640 

4,681 

– 2,429 

– 1,465 

426 

– 874 

0 

43 

1,120 

– 324 

839 

– 874 

602 

– 4,640 

4,681 

– 2,429 

0 

– 602 

– 726 

159 

1,181 

– 342 

839 

Balance at 31 December 2013

87,956 

– 1,441 

0 

– 4,640 

4,681 

– 2,429 

1)  Restated due to effects from the application of IAS 19R. See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

A dividend of EUR 20,711 thousand (EUR 0,65 per share) was 
paid to the shareholders of NORMA Group after the Annual Gen-
eral Meeting in May 2013, which reduced the retained earnings. 

Other reserves
The other reserves consisted of the following:

in EUR thousands

Balance at 1 January 2012

Currency translation

Effect before taxes

Tax effect

Balance at 31 December 2012

Currency translation

Effect before taxes

Tax effect

Balance at 31 December 2013

Cashflow hedges

Exchange differences  
on translating foreign  
operations

946 

– 2,797 

– 1,851 

– 7,636 

– 3,614 

– 4,378 

1,293 

– 6,699 

3,314 

– 985 

– 4,370 

– 9,487 

– 13,857 

159

Total

14,112 

56,616 

– 19,125 

418 

– 489 

– 345 

102 

51,289 

50,450 

55,557 

– 20,711 

– 602 

455 

– 183 

84,966 

Total

– 2,668 

– 2,797 

– 4,378 

1,293 

– 8,550 

– 7,636 

3,314 

– 985 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
160

28. SHARE BASED PAYMENTS

The Group used the following parameters for its evaluation:

Management incentive schemes
The  matching  stock  programme  (MSP)  for  the  Management 
Board provides a long-term incentive to commit to the success 
of the Group. The MSP is a share-based option. 

To this end, the Supervisory Board specifies a number of share 
options to be granted each financial year with the proviso that 
the Management Board member makes a corresponding per-
sonal investment in the Group.

The shares involved in the share options are those shares allo-
cated or acquired and qualified as part of the MSP defined in the 
Management Board contract. The number of share options is 
calculated by multiplying the qualified shares (2013: 108,452) held 
at the time of allotment by the option factor specified by the 
Supervisory Board. A new option factor is set for every tranche 
(the option factor for 2013 is 1.5). The MSP is split into five tran-
ches. The first tranche was allocated on the day of the IPO. The 
other tranches will be allocated on 31 March each following year. 
There are therefore 162,679 share options in the 2013 finan cial 
year.

The holding period is four years (on 31 March 2017 for the 2013 
tranche, on 31 March 2016 for the 2012 tranche and on 31 March 
2015 for the 2011 tranche). The exercise price for the 2011 tranche 
is the issue price at the time of the Group’s IPO. The exercise 
price for the other tranches will be the weighted average of the 
closing price of the Group’s share on the 60 trading days directly 
preceding the allocation of each tranche. Dividend payments by 
the Group during the vesting period are deducted from the ex-
ercise price of each tranche. The value of the share option is 
calculated using a generally accepted valuation methodologies. 
The Group used the volatility of the NORMA Group SE share of 
the last six months to determine the volatility of 2013.

Expected duration until exercised in years

Risk-free interest rate in %

Expected volatility in %

Expected dividend payment in in %

Share price when granted in EUR

Share price on 31 December 2013 reporting date

4.00

0.75

35.00

0.00

24.59

36.09 

Each tranche is recalculated, taking changes in influencing factors 
into account, and prorated over the vested period. 

The options of a tranche can only be exercised within a period 
of two years following the expiry of the holding period. In order 
for an option to be exercised, the exercise price must be at least 
1.2 times the issue price (basis: weighted average of the last ten 
trading days). When the option is exercised, the Group can decide 
at its own discretion whether to settle the option in shares or 
cash. The 2011, 2012 and 2013 tranche will likely be settled in 
equity instruments (no cash settlement). 

The fair value was determined when the options were granted. 
Because the tranches will be settled in equity instruments the fair 
value of the option rights will not be adjusted during the holding 
period (vesting period). The fair value of the option rights for 2013 
was EUR 7.33 per option right when the option rights were grant-
ed (2012: EUR 5.67). The fair value of the 162,679 option rights 
granted with the 2013 tranche came to EUR 1,191,674.

The  resulting  personnel  expenses  will  be  recorded  over  the 
course of the vesting period. They came to EUR 698,531 for the 
2013 financial year (2012: EUR 417,476), assuming no staff turn-
over. This amount was allocated to capital reserve.

The option rights granted under the matching stock programme 
(MSP) changed as follows in the 2013  financial year:

Balance at 31 December 2012

Granted

Exercised

Lapsed /expired

Balance at 31 December 2013

Number of option  
rights outstanding

Exercise price  
per right (in EUR)

Waiting period  
(service period) in years

325,358

162,679

 - 

 - 

488,037

19.44

23.71

 - 

 - 

20.86

1.75

3.25

 - 

 - 

2.25

The aggregated intrinsic value, based on the closing share price 
on 31 December 2013, was EUR 7,429 thousand.

The exercise prices of the option rights granted under the MSP 
are between EUR 17.87 and EUR 23.71 per right.

NORMA Group SE Annual Report 2013 
 
161

In the financial year 2013, NORMA Group has installed a share-
based, long-term, variable compensation component for execu-
tives and certain other groups of employees (Long-Term Incentive 
Plan). The Long-Term Incentive Plan (LTI) is a share-based pay-
ment, cash settled plan that takes into account both the per-
formance of the Company and the share price development.

The participants receive a preliminary number of share units 
(virtual shares) at the start of the performance period based on 
a percentage of the respective base salary multiplied with a con-
version rate. The conversion rate is determined based on the 
average share price of the previous 60 trading days of the calen-
dar year prior to the grant date. Once four years have elapsed, 
the number of share units granted at the start of the performance 
period  is  adjusted  based  on  the  Company’s  performance 
achieved, incorporating both the targets defined during the per-
formance period and the Company / regional factor. 

The goal achievement factor, measured by adjusted EBITA, as 
well as the Company / regional factor are applied as performance 
targets. The goal achievement factor is based on the adjusted 
EBITA of the NORMA Group. The absolute adjusted EBITA target 
is determined for every year of the performance period based on 
the budgeted value. After conclusion of the four-year-period, the 
yearly recorded adjusted EBITA values are defined as percentage 
in relation to the target values and averaged out over the four 
years. Allocation occurs above a goal achievement ratio of 90 %. 
Between 90 % and 100 % goal achievement every percentage 
point amounts to 10 percentage points of goal achievement fac-
tor.  Between  100 %  and  200 %  goal  achievement  the  goal 
achievement factor grows by 1.5 percentage points per percent-
age point of goal achievement.

The company factor is determined by the Group Senior Manage-
ment based on the development of the Company, as well as the 
development in relation to comparable companies. In addition to 
this, the development of free cash flows are taken into account 
when determining the factor. At the discretion of the Group Senior 
Management, unanticipated developments can also be taken 
into account and the company factor corrected either downward 
or upward accordingly. The factor can assume values between 
0.5 and 1.5.

The regional factor is defined by the Group Senior Management 
prior to pay-out and can assume a value between 0.5 and 1.5. 
The factor takes into account the results of the region, as well as 
any region-specific aspects. 

The value of the share units is then determined at the end of the 
fourth calendar year based on the average share price of the last 
60 days of trading in this fourth year. In case that the calculated 
Long-term Incentive pay-out exceeds 250 % of initial grant value, 

the maximum pay-out is capped at 250 %. The value determined 
is paid out to the participants in cash in May of the fifth year.

The LTI is a group-wide and global compensation instrument 
with a long-term orientation. Due to the coupling to the develop-
ment not only of the stock price, but also the Company’s perfor-
mance, the LTI provides an additional incentive to create value 
through value-based action, aligned with the goals of NORMA 
Group. 

The determination of fair value, which is the basis for determining 
the pro rata provision at the balance sheet date, was performed 
using a Monte Carlo simulation. Due to the cash settlement of 
the virtual share units the fair value is measured at each balance 
sheet date and the resulting changes in the fair value are recog-
nised in income or loss. The allocation of the expenses is made 
on a pro rate basis over the performance period.

The share units granted under the LTI changed as follows in the 
2013 financial year:

Expected duration until exercised in years

Fair value per “Share Unit” in EUR

Share price when granted in EUR

Balance at 31 December 2012

Tentatively granted “Share Units”

Exercised

Lapsed

Balance at 31 December 2013

1. Tranche  
LTI 2013

 3.00 

 30.73 

 20.68 

0

43,394

 - 

 6,272 

37,122

In the financial year 2013, expenses resulting from the LTI in an 
amount of EUR 285 thousand were recorded under personnel 
expense and within a corresponding liability.

29. RETIREMENT BENEFIT OBLIGATIONS

Retirement benefit obligations result mainly from the German 
pension plan and a Swiss post-employment benefit plan.

The German defined benefit pension plan was closed for new 
entrants in 1990 and provides benefits in case of retirement, 
disability, and death as life-long pension payments. The benefits 
entitlements depend on years of service and salary. The portion 
of salary that is above the income threshold for social security 
contribution leads to higher benefit entitlements compared to the 
portion of the salary up to that threshold. Even the plan was 
closed in 1990, NORMA Group is still exposed to certain actu-

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
162

arial risks associated with defined benefit plans, such as lon gevity 
and compensation increases. Due to the amount of the obligation 
and the composition of the plan participants, approximately 95 % 
are pensioners, significant change in the actuarial assumptions 
would have no significant effects on the NORMA Group. Em-
ployees hired after 1990 are eligible under a defined contribution 
scheme. The contributions are paid into an insurance contract 
providing lump sum payments in case of retirements and death.

in EUR thousands

At 1 January

Current service cost

Past service cost

Settlement (gains) losses

Interest expenses

Remeasurements:

2013

10,319

238

0

0

248

2012

8,407

255

0

0

356

– 51

1,465

– 101

181

0

– 656

0

2,730

– 1

12,907

0

0

0

– 656

0

489

3

10,319

Actuarial (gains) losses from changes 
in demographic assumptions

Actuarial (gains) losses from changes 
in financial assumptions

Experience (gains) losses

Plan participants contribution

Benefits paid

Settlement payments

Business combinations,  
disposals and other

Foreign currency translation effects

At 31 December

The changes in the scope of consolidation and other are due to 
the initial consolidation of the Swiss plan.

The total defined benefit obligation at the end of financial 2013 
includes EUR 4,711 thousand for active employees, EUR 77 thou-
sand for former employees with vested benefits and EUR 8,119 
thousand for retirees and surviving dependents. 

A detailed reconciliation of the changes in the fair value of plan 
assets is provided in the following table:

in EUR thousands

At 1 January

Interest income

Besides the German plan there is a further benefit plan in Switzer-
land resulting from the Swiss “Berufliches Vorsorgegesetz” law 
(BVG). According to the BVG each employer has to grant post-em-
ployment benefits for qualifying employees. The plan is a capital 
based plan under which the Company has to make contributions 
equivalent to at least the limits specified in the plan conditions 
employee contributions. These plans are administered by foun-
dations that are legally separated from the entity and are subject 
to the BVG. The Group has outsourced the investment process 
to the Foundation, which sets the strategic asset allocation in 
their group life portfolio. All regulatory granted obligations out of 
the plan are reinsured by an insurance company. This covers 
risks of disability, death and longevity. Furthermore, there is, for 
the retirement assets invested, a 100 % capital and interest guar-
antee. In the case of a shortfall, the employer and plan partici-
pants’ contribution might be increased according to decisions of 
the relevant foundation board. Strategies of the foundation boards 
to make up for potential shortfalls are subject to approval by the 
regulator.

Reconciliation for defined benefit obligations (DBO)  
and plan assets
The amounts included in the Group’s Consolidated Financial 
Statements arising from its post-employment defined benefit 
plans are as follows:

in EUR thousands

31 Dec 2013

31 Dec 2012

Present value of obligations

Fair Value of plan assets

Effects in connection with assets ceiling

12,907

2,038

0

10,319

Remeasurement:

0

0

Return on plan assets excluding amounts  
included in net interest expenses

Liability in the balance sheet

10,869

10,319

Employer contributions

Plan participants contributions

A detailed reconciliation for the changes in the DBO is provided 
in the following table:

Benefits paid

Settlement payments

Business combinations, disposal and other

Liability administration costs

Foreign currency translation effects

Fair value of plan assets at end of year

The other changes are due to the initial consolidation of the Swiss 
plan.

2013

0

0

0

0

0

0

0

2,038

0

0

2,038

NORMA Group SE Annual Report 2013 
 
 
 
 
 
163

jected unit credit method) has been applied as when calculating 
the post-employment benefit obligation recognised in the Con-
solidated Statement of Financial Position. Increases and decreas-
es in the discount rate or rate of pension progression which are 
used in determining the DBO do not have a symmetrical effect 
on the DBO due to the compound interest effect created when 
determining the net present value of the future benefit. If more 
than one of the assumptions are changed simultaneously, the 
combined impact due to the changes would not necessarily be 
the same as the sum of the individual effects due to the changes. 
If the assumptions change at a different level, the effect on the 
DBO is not necessarily in a linear relation.

Future cash flows
Employer contributions expected to be paid to the post-employ-
ment defined benefit plans in financial year 2014 are EUR 165 
thousand.

Expected payments from post-employment benefit plans are as 
follows:

in EUR

Expected benefit payments

2014 

2015 

2016 

2017 

2018 

2019 – 2023 

31 Dec 2013

761,788

751,766

740,945

730,478

719,915

3,443,497

The weighted average duration of the defined benefit obligation 
is 9.9 years.

Disaggregation of plan assets
The allocation of the plan assets of the benefit plans is as follows:

in EUR thousands

Asset class

Insurance contracts

Cash deposit

Equity securities

Total

2013

1,956

80

3

2,038

Cash deposits and equity securities have quoted prices in active 
markets. The values for insurance contracts represent the re-
demption value, for these no quoted prices in an active market 
are available.

Actuarial assumptions
The principal actuarial assumptions are as follows:

in %

Discount rate

Inflation rate

Future salary increases

Future pension increases

2013

2.85

1.77

2.40

2.00

2012

2.91

2.00

2.52

2.00

The biometric assumptions are based on the 2005 G Heubeck 
life-expectancy tables for the German plan and on the life-ex-
pectancy tables of the BVG 2010 G for the Swiss plan.

Sensitivity analysis
If the discount rate were to differ by + 0.25 % / – 0.25 % from the 
interest rate used at the balance sheet date, the defined benefit 
obligation for pension benefits would be an estimated EUR 369 
thousand lower or EUR 399 thousand higher. If the future pension 
increase used were to differ by + 0.25 % / – 0.25 % from manage-
ment’s estimates, the defined benefit obligation for pension bene-
fits would be an estimated EUR 207 thousand higher or EUR 200 
thousand lower. The reduction / increase of the mortality rates by 
10 % results in an increase / deduction of life expectancy depend-
ing on the individual age of each beneficiary. That means for 
example, that the life expectancy of a male NORMA employee 
age 55 years as at 31 December 2013 increases / decreases by 
approximately one year. In order to determine the longevity sen-
sitivity the mortality rates were reduced / increased by 10 % for 
all beneficiaries. The effect on DBO as at 31 December 2013 due 
to a 10 % reduction / increase in mortality rates would result in an 
increase of EUR 642 thousand or decrease of EUR 670 thousand.

When calculating the sensitivity of the defined benefit obligation 
to significant actuarial assumptions the same method (present 
value of the defined benefit obligation calculated with the pro-

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
164

30. PROVISIONS 

The development of provisions is as follows:

0

0

0

0

1,652

621

2,755

2,611

1,653

839

1,170

1,507

782

2,782

1,790

2,541

99

353

Effects  
from the  
application 
of IAS 19R

At
1 Jan 2012

Effects  
from the  
application 
of IAS 19R

At
1 Jan 2013

Unused 
amounts 
reversed

Interest  
accrued

Changes  
in consoli-
dation

Foreign  
currency 
translation

At  
31 Dec 
2013

in EUR thousands

Guarantees

Restructuring

At
1 Jan 2013

1,652

621

Early retirement 1)

3,936

– 1,181

Other personnel-related  
obligations

Outstanding credit notes

Outstanding invoices

Others

2,611

1,653

839

1,170

0

0

0

0

Additions

578

437

Amounts 
used

– 131

– 507

2,136

– 2,060

1,565

532

269

837

– 217

– 659

– 182

– 532

– 4

0

0

– 115

– 113

– 99

– 21

0

0

52

3

0

0

0

55

95

0

0

– 46

– 2

0

217

– 101

0

0

510

822

– 22

– 25

– 78

2,144

549

2,883

3,963

1,391

802

1,886

Total provisions

12,482

– 1,181

11,301

6,354

– 4,288

– 352

– 274

13,618

in EUR thousands

Guarantees

Restructuring

At
1 Jan 2012

1,507

782

Early retirement 1)

3,902

– 1,120

Other personnel-related  
obligations

Outstanding credit notes

Outstanding invoices

Others

1,790

2,541

99

353

0

0

0

0

Additions

222

455

Amounts 
used

– 837

– 586

1,876

– 2,059

1,113

695

746

738

– 548

– 1,300

– 283

– 135

Unused 
amounts 
reversed

Interest  
accrued

Changes  
in consoli-
dation

Foreign  
currency 
translation

At  
31 Dec 
2012

0

– 34

0

0

– 319

0

– 14

– 367

0

0

156

115

0

0

0

758

1

0

122

0

276

229

271

1,386

2

3

0

19

36

1

– 1

60

1,652

621

2,755

2,611

1,653

839

1,170

11,301

Total provisions

10,974

– 1,120

9,854

5,845

– 5,748

in EUR thousands

Guarantees

Restructuring

Early retirement 1)

Other personnel-related  
obligations

Outstanding credit notes

Outstanding invoices

Others

Total provisions

31 December 2013

31 December 2012

Total

2,144

549

2,883

3,963

1,391

802

1,886

13,618

thereof  
current

1,835

549

0

2,289

1,391

802

1,468

8,334

thereof  
non-current

309

0

2,883

1,674

0

0

418

5,284

Total

1,652

621

2,755

2,611

1,653

839

1,170

11,301

thereof  
current

1,354

621

0

1,155

1,653

839

1,121

6,743

thereof  
non-current

298

0

2,755

1,456

0

0

49

4,558

1)  Restated due to effects from the application of IAS 19R. See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
165

Employees at NORMA Group in Germany can engage in an early 
retirement contract (“Altersteilzeit”). The employee reduces his /  
her working hours in preparation of his / her retirement. In the first 
phase the employee works 100 % (“Arbeitsphase”). In the second 
phase he / she is exempt from work (“Freistellungsphase”). The 
employees receive half of their payment for the total early retire-
ment-phase as well as top-up payments (including social secu-
rity costs paid by the employer). The duration of the early retire-
ment has a maximum of six years.

The accounting for early retirement (“Altersteilzeit”) is based on 
actuarial valuations taking into account assumptions such as a 
discount rate of 1.75 % (2012: 1.80 %) as well as the 2005 G Heu-
beck life-expectancy tables. For signed early retirement contracts 
a liability has been recognised. The liability includes top-up pay-
ments (“Aufstockungsbeträge”) as well as deferred salary pay-
ments (“Erfüllungsrückstände”).

Provisions for guarantees include provisions due to circum stances 
where a final agreement has not yet been achieved and provisions 
based on experience (customer claim quota, amount of damage, 
etc.). Future price increases are considered if material.

Other personnel-related obligations include long-term incentives 
in an amount of EUR 2,113 thousand (2012: EUR 635 thousand), 
which are mainly due to a variable element of the board compen-
sation (LTI) of the Management Board. The Company’s long-term 
incentive (LTI) plan is a component of a variable remuneration 
element designed to maximise the Company’s long-term perfor-
mance. The LTI plan also comprises an EBITA component and 
an operating free cash flow before external use (FCF) component, 
each of which are observed over a period of three years (perfor-
mance period). A new three year performance period begins 
every year. Both components are calculated by multiplying the 
average annual adjusted EBITA and FCF values actually achieved 
in the performance period by the adjusted EBITA and FCF bonus 
percentages specified in the employment contract. In the second 
step, the actual value of a component is compared to the medi-
um-term plan approved by the Supervisory Board to evaluate the 
Company’s performance and adjustments are made to the LTI 
plan. The LTI plan is limited to two and a half times the amount 
that would be arrived at on the basis of the figures in the Com-
pany’s medium-term plan. If the actual value is lower than the 
planned value, the LTI plan is reduced on a straight-line basis 
down to a minimum of EUR 0 if the three year targets are missed 
by a significant amount. Due to the calculation of the variable 
remuneration based on future results of the Group, uncertainties 
exist regarding the amount of the future outflows. Parts of the 
long-term compensation component will be paid out in the first 
half of the following financial year and are therefore reported 
under the current provisions.

Furthermore other personnel-related provisions include jubilee 
provisions in an amount of EUR 585 thousand (2012: EUR 622 
thousand)  and  provisions  for  payable  income  tax  and  social 
security contributions in foreign countries and other personnel- 
related provisions.

Jubilee provisions are based on actuarial valuations taking into 
account assumptions such as a discount rate of 2.8 % as well as 
the 2005 G Heubeck life-expectancy tables.

Provisions for outstanding credit notes in an amount of EUR 1,391 
thousand (2012: 1,653 thousand) include obligations for sub-
sequent price adjustments for past periods due to ongoing ne-
gotiations with customers. There are uncertainties regarding the 
amount and timing of the outflows. However, it is expected that 
this results within a year in payments.

The position “Other” includes provisions for dismantling obligations 
in an amount of EUR 1,117 thousand (2012: EUR 545 thousand).

31. BORROWINGS

The borrowings were as follows:

in EUR thousands

31 Dec 2013

31 Dec 2012

Non-current

Bank borrowings

Current

Bank borrowings

Revolving credit facility

Other borrowings  
(e. g. factoring and reverse-factoring)

Total borrowings

200,981

200,981

190,727

190,727

117,856

5,500

1,771

125,127

326,108

25,681

18,500

6,788

50,969

241,696

Bank borrowings
The syndicated bank facilities agreed upon in the second quarter 
of 2011 of EUR 250 million have a maturity until 2016 and are 
denominated in euro. By 31 December 2013, EUR 55 million were 
repaid according to the payment plan. Additionally, a revolving 
credit facility of EUR 125 million is available for financing the oper-
ating business or future acquisitions within the line of the facility 
agreement. At 31 December 2013, EUR 5.5 million of this credit 
line was used (31 December 2012: EUR 18.5 million). Furthermore, 
NORMA Group issued a promissory note valued at EUR 125 
million with 5, 7 and 10 year terms in July 2013.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
166

The maturity of the syndicated bank borrowings and the prom-
issory note at 31 December 2013 is as follows:

32. OTHER NON-FINANCIAL LIABILITIES

The other non-financial liabilities are as follows:

in EUR thousands

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  
5 years

Bank borrowings, net

115,800

19,200

Promissory Note, net

0

0

60,000

52,000

Total

115,800

19,200

112,000

> 5 years

0

73,000

73,000

Non-current

Government grants

Other liabilities

in EUR thousands

31 Dec 2013

31 Dec 2012

The maturity of the syndicated bank borrowings at 31 December 
2012 is as follows:

in EUR thousands

Bank borrowings, net

Total

up to  
1 year

25,000

25,000

> 1 year 
up to  
2 years

> 2 years 
up to  
5 years

70,000

125,000

70,000

125,000

> 5 years

0

0

The early repayment made in January 2014 in an amount of EUR 
101.4 million is already considered within the maturity analysis 
(

 Note 43).

Costs amounting to EUR 7,859 thousand that are directly attri-
butable to the refinancing were netted with the bank borrowings 
in accordance with IAS 39.43. They are amortised over the finan-
cing period of five years using the effective interest method.

The syndicated bank facilities are hedged against foreign ex-
change rate and interest rate changes. Furthermore, tranches of 
the  promissory  note  with  variable  interest  rates  are  hedged 
against interest rate changes. The derivative liability was de-
creased from EUR 24,675 thousand at 31 December 2012 to 
EUR 15,220 thousand at 31 December 2013.

Current

Non-income tax liabilities

Social liabilities

Personnel-related liabilities  
(e. g. holiday, bonus, premiums)

Other liabilities

Deferred income

Total other non-financial liabilities

1,163

235

1,398

2,859

3,021

14,827

1,547

153

22,407

23,805

1,394

195

1,589

1,606

3,285

13,278

1,341

90

19,600

21,189

NORMA Group received government grants amounting to EUR 
1,163 thousand. They consist of grants in cash as well as land. 
The grants are bound to capital expenditures and employees. 
NORMA Group recognises the government grants as income 
over the period in which related expenses occur. In 2013, EUR 
301 thousand were recognised as income (2012: EUR 139 thou-
sand). 

33. OTHER FINANCIAL LIABILITIES

The other financial liabilities were as follows:

in EUR thousands

31 Dec 2013

31 Dec 2012

The bank borrowings are unsecured at 31 December 2013. With 
renegotiations of the credit facilities in the fourth quarter of 2012 
the established securities for the existing credit lines were fully 
released.

Non-current

Lease liabilities

Acquisition liability

Other liabilities

Factoring
NORMA Group has sold a portion of their receivables (EUR 1,339 
thousand) and payables (EUR 432 thousand) to a factor. NORMA 
Group still bears the opportunities and risks resulting from the 
receivables. The transactions are therefore shown as financial 
liabilities.

Current

Lease liabilities

Outstanding credit notes

Acquisition liability

Other liabilities

Total other financial liabilities

375

544

700

1,619

308

225

2,956

1,187

4,676

6,295

535

2,131

0

2,666

405

225

589

1,006

2,225

4,891

NORMA Group SE Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
167

The future aggregate minimum lease payments under non-can-
cellable finance leases and their respective present values are as 
follows:

31 DECEMBER 2013

in EUR thousands

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  
5 years

> 5 years

in EUR thousands

31 Dec 2013

31 Dec 2012

Borrowings

125,127

19,326

108,619

73,036

Gross finance lease liabilities  
– minimum lease payments

Up to 1 year

Later than 1 year and up to 5 years

Later than 5 years

Future finance charges  
on finance lease

Present value of  
finance lease liabilities

Up to 1 year

Later than 1 year and up to 5 years

Later than 5 years

343

395

0

738

55

308

375

0

683

450

585

0

1,035

95

405

535

0

940

Trade payables

Finance lease liabilities

Other financial liabilities

59,025

309

4,367

0

221

508

0

153

737

0

0

0

188,828

20,055

109,509

73,036

31 DECEMBER 2012

in EUR thousands

Borrowings

Trade payables

Finance lease liabilities

Other financial liabilities

up to  
1 year

50,969

37,663

405

1,820

> 1 year 
up to  
2 years

> 2 years 
up to  
5 years

28,971

161,756

0

340

758

0

195

1,373

90,857

30,069

163,324

> 5 years

0

0

0

0

0

Lease liabilities are effectively secured because the rights to the 
leased assets will revert to the lessor in the event of default.

Net debt of the NORMA Group is as follows:

34. TR ADE PAYABLES

All trade payables are due to third parties within one year. For 
information regarding trade payables, please refer to Note 3.14.

35. FINANCIAL LIABILITIES AND NET DEBT

The  financial  liabilities  of  NORMA  Group  have  the  following 
maturity:

in EUR thousands

Bank borrowings, net

Derivative financial liabilities  
– hedge accounting

Derivative financial liabilities  
– held for trading

Other borrowings  
(e.g. factoring and reverse-factoring)

Lease liabilities

Other financial liabilities

Financial debt

Cash and cash equivalents

Net debt

31 Dec 2013

31 Dec 2012

324,338 

234,908 

15,270 

24,675 

0 

114 

1,770 

683 

5,612 

6,788 

940 

3,951 

347,673 

271,376 

194,188 

153,485 

72,389 

198,987 

The financial debt of NORMA Group increased by 28.1 % from 
EUR 271,376 thousand as at 31 December 2012 to EUR 347,673 
thousand as at 31 December 2013. The increase is mainly due 
to the issue of a promissory note valued at EUR 125 million. 
Conversely bank borrowings were repaid in an amount of EUR 
47 million and the derivative financial liabilities decreased as a 
result of the valuation as at 31 December 2013.

The net debt of EUR 153,485 thousand decreased significantly 
in comparison to 31 December 2012 (EUR 198,987 thousand).

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
168

Other Notes

36.  INFORMATION ON THE CONSOLIDATED   

STATEMENT OF CASH FLOWS

In the statement of cash flows a distinction is made between cash 
flows from operating activities, investing activities and financing 
activities.

Cash flows from operating activities represent the cash effects 
of transactions and other events relating to the principal revenue- 
producing activities. The Group participates in a reverse-factor-
ing-programme. The payments to the factor are included in cash 
flows from operating activities, since this represents the econom-
ic substance of the transaction. Other non-cash ex penses and 
revenues in financial year 2013 mainly include the non-cash val-
uation of interest rate swaps amounting to EUR 2,329 thousand 
(2012: EUR – 3,085 thousand), the non-cash evaluation of bank 
borrowings  amounting  to  EUR  6,430  thousand  (2012:  EUR 
– 2,885 thousand).

Furthermore, non-cash expenses from the stock option pro-
gramme amounting to EUR 699 thousand (2012: EUR 418 thou-
sand) and non-cash interest expenses amounting to EUR 1,710 
thousand (2012: EUR 1,694 thousand) are included in non-cash 
expenses and revenues.

In 2012, a one-time-income of EUR 1,296 thousand resulting from 
the fair-value-evaluation of the 30 %-share in Groen Bevestigings-
materialen B.V. is also recognised in this item.

Cash flows resulting from interest paid (2013: EUR – 9,773 thou-
sand; 2012: EUR – 11,630 thousand) are disclosed as cash flows 
from financing activities.

Cash flows from investing activities in 2013 in an amount of EUR 
13,210 thousand include the cash effects from the purchases of 
the  distribution  business  of  Davydick  &  Co.  Pty  Limited  and 
Variant S.A., the purchase of a portion of the production of Click 
Automotiva Industrial Ltda., as well as the purchase of Guyco Pty 
Limited. In 2012, cash effects from acquisitions in the amount of 
EUR 28.976 were recognised.

Furthermore, cash flows from investing activities include transac-
tions relating to the acquisition and disposal of non-current assets. 
Cash flows from the acquisition of non-current assets of EUR 
30,528 thousand include cash flows for growth of EUR 23,191 
thousand and cash flows for maintenance of EUR 7,337 thousand.

The net payments for acquisitions of subsidiaries in 2013 were 
as follows:

in EUR thousands

Consideration

Acquired cash and cash equivalents

Acquisition liability

Net payments for acquisitions of subsidiaries

16,819

– 109

– 3,500

13,210

Cash flows from financing activities comprise proceeds from 
borrowings (2013: EUR 128,118 thousand, 2012: EUR 18,500 
thousand), repayments of borrowings (2013: EUR – 47,051 thou-
sand; 2012: EUR – 23,173 thousand), payment of the dividend 
(2013: EUR – 20,711 thousand, 2012: EUR – 19,125 thousand), 
reimbursement of OPICP by shareholders (2013: EUR 1,067 thou-
sand, 2012: EUR 1,307 thousand) as well as cash flows resulting 
from  interest  paid  (2013:  EUR  – 9,773  thousand,  2012:  EUR 
– 11,630 thousand). 

Cash is comprised of cash on hand and demand deposits of EUR 
194,188 thousand at 31 December 2013 (31 December 2012: 
EUR 72,389 thousand). Cash from China, Serbia, Brazil and 
Malay sia (31 December 2013: EUR 9,272 thousand, 31 Decem-
ber 2012: EUR 4,963 thousand) cannot currently be distributed 
due to restrictions on capital movements.

37. SEGMENT REPORTING

NORMA Group segments the Group at a regional level. The 
report able segments of NORMA Group are EMEA, the Americas, 
and Asia-Pacific. NORMA Group’s vision includes regional growth 
targets. Distribution Services are focused regionally and locally. 
EME A, the Americas and Asia-Pacific have linked regional inter-
company organisations of different functions. As a result, the 
Group’s management reporting and controlling system has a 
regional focus. The product portfolio does not vary significantly 
between these segments.

Revenues of each segment are generated from the three product 
categories clamps (CL AMP), joining elements (CONNECT) and 
fluid systems/connectors (FLUID).

NORMA  Group  measures  the  performance  of  its  segments 
through profit or loss indicators which are referred to as “adjust-
ed EBITDA” and “adjusted EBITA”.

The “adjusted EBITDA” comprises revenue, changes in invento-
ries of finished goods and work in progress, other own work 
capitalised, raw materials and consumables used, other operat-
ing income and expenses, and employee benefits expense, ad-
justed for material one-time effects. EBITDA is measured in a 
manner consistent with that used in the statement of compre-
hensive income. 

NORMA Group SE Annual Report 2013 
169

The “adjusted EBITA” includes, in addition to the EBITDA, the 
depreciation adjusted for depreciation from purchase price allo-
cations.

In 2013 and 2012, no material one-time items occurred, therefore 
the EBITA is only adjusted by depreciation from purchase price 
allocations.

in EUR thousands

Germany

USA, Mexico

Other countries

2013

188,414

191,569

255,562

 635,545 

2012

197,281

193,328

214,004 

 604,613 

Inter-segment revenue is recorded at values that approximate 
third-party selling prices. 

The non-current assets per country include non-current assets 
less deferred tax assets, derivative financial instruments, and 
shares in consolidated related parties. 

Segment assets comprise all assets less (current and deferred) 
income tax assets. Taxes are shown in the reconciliation. Seg-
ment assets and liabilities are measured in a manner consistent 
with that used in the statement of financial position.

Assets of the “Central Functions” include mainly cash and inter-
company receivables.

Segment liabilities comprise of all liabilities less (current and de-
ferred) income tax liabilities. Taxes are shown in the reconciliation. 
Segment assets and liabilities are measured in a manner consis-
tent with that used in the statement of financial position. Liabilities 
of the “Central Functions” include mainly borrowings.

in EUR thousands

31 Dec 2013

31 Dec 2012

Germany

USA, Mexico

Sweden

Other countries

Consolidation

38. CONTINGENCIES

118,879

152,854

53,239

129,463

– 11,386

121,028

158,165

54,746

123,648

– 18,515

 443,049 

 439,072 

Capex equals additions to non-current assets.

The Group has contingent liabilities in respect of legal claims 
arising in the ordinary course of business.

The reconciliation of the segments’ adjusted EBITDA and EBITA 
is as follows:

NORMA Group does not believe that any of these contingent 
liabilities will have a material adverse effect on its business or any 
material liabilities will arise from contingent liabilities.

in EUR thousands

Total segments’ adjusted EBITDA

Depreciation without PPA depreciation

Total adjusted EBITA of the Group

Depreciation from PPA

EBITA of the Group

Amortisation

Financial costs – net

Profit before tax

2013

129,319

– 16,699

112,620

– 496

112,124

– 12,604

– 15,585

83,935

2012 1)

120,789

– 15,392

105,397

– 273

105,124

– 10,749

– 13,172

81,203

1)  Restated due to effects from the application of IAS 19R.  

See: Section 2 Basis of preparation and Section 7 Change in accounting principles.

Current and deferred tax assets and liabilities are shown in the 
consolidation. At 31 December 2013, EUR 13,105 thousand (31 
December 2012: EUR 21,434 thousand) tax assets and EUR 
43,217 thousand (31 December 2012: EUR 50,767 thousand) tax 
liabilities were shown in the consolidation.

External sales per country, measured according to the place of 
domicile of the company which manufactures the products, are 
as follows:

39. COMMITMENTS

Capital commitments
Capital expenditure (nominal value) contracted for at the balance 
sheet date but not yet incurred is as follows:

in EUR thousands

31 Dec 2013

31 Dec 2012

Property, plant and equipment

1,443

1,443

1,191

1,191

There are no material commitments concerning intangible assets.

Operating lease commitments
The Group leases various vehicles, property and technical equip-
ment under non-cancellable operating lease agreements. The 
lease terms are between 1 and 15 years. The Group also leases 
various technical equipment under cancellable operating lease 
agreements.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
170

NORMA Group has significant operating lease arrangements with 
annual lease payments of more than EUR 200 thousand, con-
cerning the leasing of land and buildings. Except for usual renew-
able options, the lease contracts do not comprise other options. 
The lease arrangements are held by the following companies:

   NORMA UK Ltd. (Great Britain): lease-term from 2006 to 2016, 

prolonged to 2028, soonest termination in 2023,

   NORMA Pacific Pty Ltd. (Australia): lease-term from 2013 to 

2017, soonest termination in 2017,

   NORMA Michigan Inc. (USA): lease-term from 2008 to 2018, 

soonest termination in 2018,

   NORMA Pennsylvania Inc. (USA): lease-term from 2011 to 

2016, soonest termination in 2016,

   Connectors Verbindungstechnik AG (Switzerland): lease-term 

from 2012 to 2016, soonest termination in 2016,

   Nordic Metalblok S.r.l. (Italy): lease-term from 2012 to 2018, 

soonest termination in 2018.

Lease expenditure (including non-cancellable and cancellable 
operating leases) amounting to EUR 8,345 thousand in 2013 
(2012: EUR 7,774 thousand) is included in profit or loss in ‘other 
operating expenses.’

The following table shows the future aggregate minimum lease 
payments (nominal value) under non-cancellable operating leases:

in EUR thousands

No later than 1 year

Later than 1 year and  
no later than 5 years

Later than 5 years

31 Dec 2013

31 Dec 2012

5,191

9,780

6,053

 21,024 

4,356

10,306

6,605 

 21,267 

40. BUSINESS COMBINATIONS

Business combinations in the financial year
NORMA Group acquired the distribution business of Davydick & 
Co. Pty Limited (Australia), the distribution business for joining 
technology from Variant S.A. (Poland), 100 % of the shares in the 
Guyco Pty Limited (Australia) as well as a portion of the produc-
tion of Click Automotiva Industrial Ltda. (Brazil) in 2013.

In the purchase price allocation, mainly immaterial assets were 
identified. Customer lists were evaluated using the ‘Multi Period 
Excess Earnings Method’ amounting to EUR 5,375 thousand. 
Patents & technology of EUR 1,120 thousand were evaluated with 
the ‘Relief from Royalty Method.’ Distribution rights were evalu-
ated using the ‘Multi Period Excess Earnings Method’ amounting 
to EUR 717 thousand. 

The acquired assets and liabilities are shown in detail in the fol-
lowing section.

Davydick & Co. Pty. Limited
NORMA Group signed an agreement on 10 January 2013 to 
acquire the distribution business of Davydick & Co. Pty. Limited 
in Australia. 

Davydick & Co. Pty. Limited, based in Goulburn, approximately 
150 kilometres southwest of Sydney, has been a distributor of 
various elements for the transportation of water in irrigation sys-
tems for more than 20 years. The Company is specialised in 
supplying a comprehensive range of rural irrigation fittings, valves, 
and pumps under the appellation “PUMPMASTER” to around 
700 customers throughout Australia in the agricultural, hardware 
and plumbing markets. Davydick & Co. Pty. Limited maintains 
branches in Melbourne, Adelaide and Brisbane. In the financial 
year 2012, the Company generated overall sales of around EUR 
5  million.  With  the  acquisition  of  the  distribution  business  of 
Davydick NORMA Group builds on its water platform and com-
plements its product range in the infrastructure business area. 
The Company expands its distribution network with a focus on 
agriculture and irrigation.

Change of the primarily purchase price allocation of the  
distribution business of Davydick & Co. Pty. Limited  
acquired in the first quarter of 2013
The purchase price allocation was adjusted in the third quarter 
of 2013 based on new information regarding facts and circum-
stances that existed as of the acquisition date. Had this infor-
mation been available at the time, it would have had an effect on 
the allocation of the purchase price. 

NORMA Group SE Annual Report 2013 
 
171

The provisions relate to warranty provisions in the ordinary course 
of business.

The revenue included in the consolidated statement of compre-
hensive income contributed by Davydick & Co. Pty. Limited was 
EUR 3,246 thousand since 10 January 2013. Had Davydick & 
Co. Pty. Limited been consolidated from 1 January 2013, the 
consolidated statement of comprehensive income would show 
revenue of EUR 3,417 thousand. NORMA Group acquired the 
distribution business of Davydick & Co. Pty., therefore no profit 
can be shown for this period.

Variant S.A.
Effective 3 June 2013, NORMA Group acquired the distribution 
business for joining technology of Variant S.A. in Poland. Variant 
S.A. has been a reliable distribution partner of NORMA Group 
for more than 20 years. Variant is headquartered in Krakow, Po-
land, approximately 60 kilometres away from our production site 
in Pilica. The Company is one of the leading distributors of joining 
products and cable ties in Poland selling to over 1,000 retailers 
and wholesalers across the country. End clients include home 
improvement stores, garages and specialist retailers for auto-
motive supplies. By acquiring Variant, we will not only obtain a 
valuable client base, but also expand our cable tie business. The 
skilled team will support us in strengthening NORMA Group’s 
market position in the Eastern European region and in catering 
for our local clients’ needs even better.

Change of the primarily purchase price allocation of the  
distribution business of Variant S.A. acquired in the second 
quarter of 2013 
The purchase price allocation was adjusted in the third quarter 
of 2013 based on new information regarding facts and circum-
stances that existed as of the acquisition date. Had this infor-
mation been available at the time, it would have had an effect on 
the allocation of the purchase price.

The following table summarises the consideration paid for Variant 
and the amounts of the assets acquired and liabilities assumed 
recognised at 30 September 2013 based on information at the 
end of the measurement period:

The  following  table  summarises  the  consideration  paid  for 
Davydick & Co. Pty Limited and the amounts of the assets ac-
quired and liabilities assumed recognised as at 30 September 
2013 based on information at the end of the measurement period:

Initial  
purchase 
price  
allocation

Corrections 
within the 
evaluation 
period

Adjusted 
purchase 
price  
allocation

2,686 

2,686 

76 

76 

in EUR thousands

Consideration  
at 10 January 2013

Acquisition-related costs  
(included in other operating 
expenses in the consolidated 
statement of comprehensive 
income)

Recognised amounts of 
identifiable assets acquired 
and liabilities assumed

Property, plant and  
equipment

Customer lists

Inventory

Trade and other receivables 

Trade payables

Provisions

Deferred tax assest

Deferred tax liabilities

499 

564 

1,273 

602 

– 213 

– 44 

0 

0 

0 

0 

– 202 

0 

– 107 

– 86 

119 

– 169 

– 446 

446 

0 

499 

564 

1,071 

602 

– 320 

– 130 

119 

– 169 

2,235 

451 

2,686 

Total identifiable net assets

2,681 

Goodwill

5 

2,686 

Goodwill of EUR 451 thousand derives from the acquisition which 
relates to the strengthening of our market position in the agri-
culture, hardware and plumbing markets.

None of the goodwill recognised is expected to be deductible for 
tax purposes.

Of the consideration of EUR 2,686 thousand, EUR 2,401 thou-
sand were paid in cash and EUR 285 thousand consist of incurred 
liabilities.

The fair value of trade and other receivables is EUR 602 thousand 
and includes trade receivables with a fair value of EUR 558 thou-
sand. There were no write-downs of acquired trade receivables.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
172

in EUR thousands

Consideration  
at 3 June 2013

Acquisition-related costs  
(included in other operating 
expenses in the consolidated 
statement of comprehensive 
income)

Recognised amounts of 
identifiable assets acquired 
and liabilities assumed

Property, plant and  
equipment

Customer lists

Licences, rights

Inventory

Provisions

Deferred tax assets

Deferred tax liabilities

Total identifiable net assets

Goodwill

Initial  
purchase 
price  
allocation

Corrections 
within the 
evaluation 
period

Adjusted 
purchase 
price  
allocation

3,971 

3,971 

42 

42 

42 

2,863 

211 

629 

– 11 

2 

– 584 

3,152 

819 

3,971 

– 16

0

0

0

0

0

584

567

– 567

0

26 

2,863 

211 

629 

– 11 

2 

0 

3,719 

252 

3,971 

Goodwill of EUR 252 thousand derives from the acquisition which 
relates to the strengthening of our market position in the Eastern 
European region, the extended product range especially in the 
cable tie business as well as the expansion of the client base.

The goodwill recognised is expected to be deductible for tax 
purposes.

revenue of EUR 2,149 thousand. NORMA Group acquired the 
distribution business of Variant S.A., therefore profit cannot be 
shown for this period.

Guyco Pty Limited
NORMA Group signed an agreement on 20 June 2013 to acquire 
100 % of the shares in the Australian business Guyco Pty Limited. 
Guyco Pty Limited, headquartered in Adelaide, commenced 
business in 1994 as a distributor to the agricultural market. Today, 
the Company specialises in the design, manufacture and distri-
bution of fittings and valves for freshwater distribution, irrigation, 
agricultural, plumbing and industrial market sectors. Guyco Pty 
Limited supplies over 700 customers in Australia and New Zea-
land through its warehouses in South Australia, Western Aus tralia 
and Queensland. It employs 32 employees and generated sales 
of around EUR 7 million in 2012.

Goodwill of EUR 980 thousand derives from the acquisition which 
mainly relates to the extended product range of the fittings and 
valves for freshwater distribution, irrigation, agricultural, plumbing 
and industrial market sectors and the strengthening of NORMA 
Group’s presence in the Asia-Pacific region.

None of the goodwill recognised is expected to be deductible for 
tax purposes.

Of the consideration of EUR 5,274 thousand, EUR 3,900 thou-
sand  were  paid  in  cash  and  EUR  1,374  thousand  consist  of 
incurred liabilities.

The incurred liabilities consist entirely of a contingent consider-
ation agreement according to IFRS 3.39. Under the contingent 
consideration agreement, NORMA Group is obligated to pay a 
specific amount depending on Guyco Pty Limited’s gross profit 
between 1 July 2013 and 30 June 2014. 

Of the consideration of EUR 3,971 thousand, EUR 3,971 thousand 
were paid in cash.

The potential not discounted future amount resulting out of the 
contingent consideration is between EUR 0 thousand and EUR 
1,299 thousand.

The provisions related to warranty provisions in the ordinary 
course of business.

The revenue included in the consolidated statement of compre-
hensive income contributed by Variant S.A. was EUR 1,183 thou-
sand since 3 June 2013. Variant S.A. also contributed a loss of 
EUR – 103 thousand over the same period.

Based on the financial forecast of the Company, the Group ex-
pects that the contingent consideration will be at the upper end 
of the bandwidth. This leads to a fair value in the amount of EUR 
1,249 thousand at the acquisition date, considering a discount 
rate of 4 %.

Had Variant S.A. been consolidated from 1 January 2013, the 
consolidated statement of comprehensive income would show 

The following table summarises the consideration paid for Guyco 
Pty Limited and the amounts of the assets acquired and liabilities 
assumed recognised at the acquisition date:

NORMA Group SE Annual Report 2013 
 
 
 
173

in EUR thousands

Consideration at 2 July 2013

Acquisition-related costs  
(included in other operating expenses in the  
consolidated statement of comprehensive income)

Recognised amounts of identifiable assets  
acquired and liabilities assumed

Cash and cash equivalents

Property, plant and equipment

Trademarks

Customer lists

Inventory

Trade and other receivables 

Other financial assets

Trade payables

Provisions

Deferred tax assets

Deferred tax liabilities

Total identifiable net assets

Goodwill

would have contributed a loss of EUR 259 thousand. This result 
has only limited relevance, as it includes interest expenses from 
financial liabilities that were not acquired.

Production expanding in Brazil
Effective 18 September 2013, NORMA Group signed the pur-
chase agreement for the acquisition of machinery, tools and 
equipment and intangible assets, which represents a portion of 
the production of Click Automotiva Industrial Ltda. The acquisition 
is accounted for as a business combination applying IFRS 3.4. 
NORMA Group contributed to establishing its own products and 
customer relationships in Brazil by way of this contract. The acqui-
sition of machinery and tools is complemented by a contractual 
prohibition of competition for a limited period.

Of the consideration of EUR 4,887 thousand, EUR 3,707 thou-
sand  were  paid  in  cash  and  EUR  1,180  thousand  consist  of 
incurred liabilities.

The consideration was fully allocated on the total identifiable net 
assets. The following table summarises the consideration paid 
for a portion of the production of Click Automotiva Industrial Ltda. 
and the amounts of the assets acquired and liabilities assumed 
recognised at the acquisition date:

5,274 

309 

109 

2,076 

75 

1,948 

716 

846 

145 

– 737 

– 400 

124 

– 606 

4,294 

980 

5,274 

The fair value of trade and other receivables is EUR 846 thousand 
and includes trade receivables with a fair value of EUR 835 thou-
sand, of which EUR 10 thousand are expected to be uncollectible.

Due to the acquisition of the distribution business of Guyco Pty 
Limited on 2 July 2013, the determination of the fair values of the 
acquired assets at the balance sheet date could not be com-
pleted. The consolidation is therefore based on a preliminary 
purchase price allocation. This concerns in particular the fair 
value of the acquired identifiable intangible assets in the amount 
of EUR 2,023 thousand; this position mainly includes customer 
relationships.

The provisions mainly consist of personnel-related provisions.

The revenue included in the consolidated statement of compre-
hensive income contributed by Guyco Pty Limited was EUR 3,632 
thousand since 2 July 2013 (acquisition date). Guyco Pty Limited 
also contributed a loss of EUR 8 thousand over the same period.

Had Guyco Pty Limited been consolidated from 1 January 2013, 
the consolidated statement of comprehensive income would 
show revenue of EUR 6,729 thousand and Guyco Pty Limited 

in EUR thousands

Consideration at 18 September 2013

Acquisition-related costs  
(included in other operating expenses in the  
consolidated statement of comprehensive income)

Recognised amounts of identifiable assets  
acquired and liabilities assumed

Property, plant and equipment

Non-compete agreement

Patents and technology

Provisions

Deferred tax assets

Total identifiable net assets

4,887 

427 

3,446 

506 

1,120 

– 281 

96 

4,887 

Due to the acquisition of a portion of the production of Click 
Automotiva Industrial Ltda. on 18 September 2013, the determi-
nation of the fair values of the acquired assets at the balance 
sheet date could not be completed. The consolidation is therefore 
based on a preliminary purchase price allocation. This concerns 
in particular the fair value of the acquired identifiable intangible 
assets in the amount of EUR 1,626 thousand; this item includes 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
174

mainly a non-compete agreement as well as patented and un-
patented technologies.

The provisions relate to unfavorable contractual relationships.

Fees for the auditor
Fees for the auditor, PricewaterhouseCoopers AG Wirtschafts-
prüfungsgesellschaft, Frankfurt am Main were expensed as fol-
lows:

NORMA Group acquired a portion of the production of Click 
Automotiva Industrial Ltda., which led to individual assets and 
processes being transferred to NORMA Group; therefore no profit 
can be shown for this period.

in EUR thousands

Audit fees

Audit-related fees

Other fees

2013

356

18

111

 485 

41. REL ATED -PART Y TR ANSACTIONS

Sales and purchases of goods and services
In 2013 and 2012, no management services were bought from 
related parties. 

There are no material sales or purchases of goods and services 
from non-consolidated companies, from the shareholders of 
NORMA Group, from key management or from other related par-
ties in 2013 and 2012.

Details regarding the compensation of the Management Board 
can be found on pages 107 to 109 and Notes 28 and 42. 

Reimbursement claim to 3i funds
Costs  for  the  Operational  Performance  Incentive  Cash  Pro-
gramme (OPICP) were reimbursed by the previous shareholders; 
in 2013 the last part of the costs for the OPICP in the amount of 
EUR 1,067 thousand was paid by the previous shareholders and 
recognised in the capital reserve in accordance with the agree-
ment (

 Note 27).

42.  ADDITIONAL DISCLOSURES PURSUANT TO   

SECTION 315A (1) OF THE GERMAN COMMERCIAL 

CODE (HGB)

Compensation of board members
The remuneration of Management Board and Supervisory Board 
of NORMA Group GmbH for the period 2013 was as follows:

in EUR thousands

Total Management Board

Total Supervisory Board

2013

3,923

450

 4,373 

Headcount
The average headcount breaks down as follows:

Number

Direct labour

Indirect labour

Salaried

2013

1,833 

931 

1,181 

3,945 

The  category  ‘direct  labour’  consists  of  employees  that  are 
directly engaged in the production process. The numbers fluc-
tuate according to the level of output. The category ‘indirect 
labour’ consists of personnel that do not directly produce prod-
ucts, but rather support production. Salaried employees are 
employees in administrative/sales/central functions.

Consolidation
Name, place of domicile and share in capital pursuant to section 
313 (2) No. 1 HGB of the consolidated group of companies is 
presented in Note 4.

Proposal for the distribution of earnings The Management Board 
proposes that a dividend of EUR 0.70 be paid as a dividend per 
bearer of shares, leading to a total dividend payment of EUR 
22,303,680.

Corporate governance (Section 161 AktG)
The Management Board and Supervisory Board have issued a 
corporate governance declaration pursuant to section 161 of the 
German Stock Corporation Act (Aktiengesetz) and made it avail-
able to shareholders on the website of NORMA Group.

2012

393

7

0 

 400 

2012

1,705 

858 

1,014 

3,577 

NORMA Group SE Annual Report 2013 
 
 
 
 
 
175

43. EVENTS AFTER THE BAL ANCE SHEET DATE

Unscheduled repayment of syndicated bank facilities
In January 2014, NORMA Group has repaid parts of the existing 
syndicated financing with the proceeds of the promissory notes. 
The repayment amounted to EUR 101.4 million. Due to the re-
payment NORMA Group will in future benefit from lower interest 
expense that will already have a positive effect on the result in 
the first quarter of 2014. The associated hedging instruments 
(cross-currency and interest rate swaps) were dissolved at the 
time of repayment. These releases will have a one-off negative 
effect on the first quarter in the amount of EUR 6.8 million. The 
savings that will result from lower interest expenses starting in 
January 2014 will already compensate for roughly half of the 
one-off expenditures during the current year. By the end of the 
financing term, NORMA Group will have saved more than EUR 
3.6 million by repaying this loan and cancelling the derivative. 
Including the early termination of deferred financing costs, we 
expect for 2014 overall financing costs of approximately EUR 18 
million, which are reduced in the following year on a comparable 
basis to approximately EUR 10 million.

Acquisition of the outstanding shares of  
Chien Jin Plastic Sdn. Bhd. 
In February 2013, NORMA Group has acquired the remaining 
15 % of the shares in Chien Jin Plastic Sdn. Bhd. located in Malay-
sia, by redemption of the outstanding purchase price liability in 
an amount of EUR 0.9 million. This transaction brings NORMA 
Group’s share in the Company to 100 %. Since we have already 
fully consolidated Chien Jin Plastic from the acquisition in No-
vember 2012 on, there are no effects on the Group’s financial 
figures. Chien Jin Plastic Sdn. Bhd. is based in Ipohis specialised 
in joining elements for plastic and iron pipe systems. Chien Jin 
Plastic manufactures joining solutions for plastic and cast iron 
pipe systems used in diverse applications with a focus on drink-
ing and domestic water supply as well as irrigation systems. 
Being in the market for 20 years, Chien Jin Plastic manufactures 
pipe couplings for different application areas, in particular for 
drinking and domestic water distribution, and irrigation systems. 
In addition, the Company produces components for sanitary 
appliances and globally distributes its products. For more infor-
mation, please refer to our Annual Report 2012. The acquisition 
of outstanding shares of Chien Jin Plastic goes in line with stra-
tegic aim to expand our presence in Asia.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements176

Appendix to the Notes to the  
Consolidated Financial Statements

NOTIFICATIONS OF VOTING RIGHTS

According to section 160 (1) No. 8 AktG information regarding 
voting rights that have been notified to the company pursuant to 
section 21 (1) or (1a) of the German Securities Trading Act (Wert-
papierhandelsgesetz – WphG) have to be disclosed.

The following sheet gives an overview of all voting rights that have 
been notified to the company as of 12 March 2014. It contains 
the information of the last notification of each shareholder and 
the percentage and shares can have changed in the meantime.

Notifying party

The Capital Group, Inc.,  
Los Angeles, USA 

Capital Research and Management Company,  
Los Angeles, USA

Threadneedle Asset Management Holdings SARL, 
Luxembourg 1)

BlackRock Financial Management, Inc.,  
New York, USA

BlackRock Holdco 2, Inc.,  
Wilmington, USA

BlackRock, Inc.,  
New York, USA

Allianz Global Investors Europe GmbH,  
Frankfurt/Main, Germany

ODDO et Cie.,  
Paris, France

ODDO Asset Management,  
Paris, France

Threadneedle Asset Management Holdings Limited, 
London, United Kingdom 1)

Threadneedle Asset Management Limited,  
London, United Kingdom 1)

Achievement  
of voting rights

Notification limit

Share  
in %

Shares

Pursuant to section 22 WpHG

7 March 2014

3 % exceedance

3.05

973,100

§ 22 (1) sent. 1 no. 6 in connection 
with sent. 2 and sent. 3 WpHG

7 March 2014

3 % exceedance

3.05

973,100

§ 22 (1) sent. 1 no. 6 WpHG

12 February 2014

5 % shortfall

4.98 1,585,678

21 January 2014

5 % exceedance

5.10 1,626,217

21 January 2014

5 % exceedance

5.10 1,626,217

21 January 2014

5 % exceedance

5.10 1,626,217

21 January 2014

5 % exceedance

5.02 1,601,001

6 December 2013

3 % shortfall

2.84

903,541

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

thereof 0.50 % (157,764) accord-
ing to § 22 (1) sent. 1 no. 6 WpHG

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

6 December 2013

3 % shortfall

2.84

903,541

§ 22 (1) sent. 1 no. 6 WpHG

19 November 2013

5 % shortfall

4.95 1,576,817

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

19 November 2013

5 % shortfall

4.95 1,576,817

§ 22 (1) sent. 1 no. 6 WpHG

BNP Paribas Investment Partners S.A.,  
Paris, France

Threadneedle Investment Funds ICVC,  
London, United Kingdom

Threadneedle Investment Services Limited,  
London, United Kingdom 1)

5 November 2013

3 % shortfall

2.86

912,398

17 October 2013

5 % shortfall

4.94 1,575,121

thereof 2.12 % (676,754) accord-
ing to § 22 (1) sent. 1 no. 1 WpHG 
and likewise 0.74 % (235,644) ac-
cording to § 22 (1) sent. 1 no. 6 in 
connection with sent. 2 WpHG 

17 October 2013

5 % shortfall

4.94 1,575,121

§ 22 (1) sent. 1 no. 6 WpHG

1)  The voting rights attributed to the notifying party are held by the following shareholder which share in the voting rights in NORMA Group SE exceeds 3 % or more:  

Threadneedle Investment Funds ICVC

NORMA Group SE Annual Report 2013 
 
 
Appendix to the Notes to the Consolidated Financial Statements

177

Notifying party

BlackRock Group Limited,  
London, United Kingdom

BR Jersey International Holdings, L.P.,  
St. Helier, Jersey, Channel Islands

BlackRock International Holdings, Inc.,  
New York, USA

BlackRock Advisors Holdings, Inc.,  
New York, USA

DWS Investment GmbH,  
Frankfurt am Main, Germany

Ameriprise Financial Inc.,  
Minneapolis, USA 1)

Columbia Wanger Asset Management LLC,  
Chicago, USA

3i EF4 GP Limited,  
London, United Kingdom

3i Group Investments LP,  
London, United Kingdom

Achievement  
of voting rights

Notification limit

Share  
in %

Shares

Pursuant to section 22 WpHG

2 August 2013

3 % exceedance

3.02

961,863

2 August 2013

3 % exceedance

3.02

962,003

2 August 2013

3 % exceedance

3.02

962,003

2 August 2013

3 % exceedance

3.02

962,003

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

24 July 2013

3 % shortfall

2.98

949,650

9 May 2013

10 % shortfall

9.96 3,172,259

§ 22 (1) sent. 1 no. 6  
in connection with sent. 2 WpHG

20 March 2013

3 % shortfall

2.82

897,250

§ 22 (1) sent. 1 no. 6 WpHG

14 January 2013

5 % and 3 % shortfall

0.00

14 January 2013

3 % shortfall

0.00

3i Pan European Buyouts 2004–06 LP;  
London, United Kingdom

14 January 2013

3 % shortfall

0.00

3i Investments GP Limited,  
London, United Kingdom

3i Investments plc,  
London, United Kingdom

3i plc,  
London, United Kingdom

3i Holdings plc,  
London, United Kingdom

3i Group plc,  
London, United Kingdom

14 January 2013

5 % and 3 % shortfall

0.00

14 January 2013

14 January 2013

14 January 2013

14 January 2013

15 %, 10 %, 5 % and 
3 % shortfall

15 %, 10 %, 5 % and 
3 % shortfall

15 %, 10 %, 5 % and 
3 % shortfall

15 %, 10 %, 5 % and 
3 % shortfall

0.00

0.00

0.00

0.00

0

0

0

0

0

0

0

0

1)  The voting rights attributed to the notifying party are held by the following shareholder which share in the voting rights in NORMA Group SE exceeds 3 % or more:  

Threadneedle Investment Funds ICVC

All notifications of voting rights by the company in the reporting 
period and until 12 March 2014 are available on the website of 
NORMA Group (@ http://investoren.normagroup.com).

Consolidated Financial Statements 
 
 
178

MEMBERS OF THE MANAGEMENT BOARD

MEMBERS OF THE SUPERVISORY BOARD 

Werner Deggim
Diplom-Ingenieur, Chief Executive Officer (CEO)

Dr. Stefan Wolf (Chairman)

   Chief Executive Officer (CEO) of ElringKlinger AG,  

Dr. Othmar Belker
Diplom-Volkswirt, Chief Financial Officer (CFO)

Bernd Kleinhens
Diplom-Ingenieur, Managing Director Business Development

Dettingen, Germany

   Member of the Supervisory Board of Fielmann AG,  

Hamburg, Germany

   Member of the Board of Directors of Micronas  
Semiconductor Holding AG, Zurich, Switzerland

Lars M. Berg (Deputy Chairman)

John Stephenson
Master of Science, Chief Operating Officer (COO) 

  Consultant
   Chairman of the Supervisory Board of Net Insight AB, 

The members of the Management Board are  
appointed members of various Supervisory Boards  
of NORMA Group companies.

Stockholm, Sweden

   Chairman of the Supervisory Board of KPN OnePhone 

Holding B.V., Duesseldorf, Germany

   Member of the Supervisory Board of Ratos AB,  

Stockholm, Sweden

   Member of the Supervisory Board of Tele2 AB,  

Stockholm, Sweden

Günter Hauptmann

   Consultant 
   Member of the Supervisory Board of Geka GmbH,  

Bechhofen, Germany

   Chairman of the Advisory Board of GIF GmbH,  

Alsdorf, Germany

Knut J. Michelberger

   Consultant (no seats on other Supervisory Boards) 

Dr. Christoph Schug

  Consultant
   Member of the Supervisory Board of Tom Tailor Holding AG, 

Hamburg, Germany

   Member of the Supervisory Board of  

BCG Baden-Baden-Cosmetics AG, Baden-Baden, Germany

   Member of the Board of Directors of AMEOS Gruppe AG, 

Zurich, Switzerland 

Erika Schulte (since 18 February 2013) 

   Managing Director of Hanau Wirtschaftsförderung GmbH, 

Managing Director of Brüder-Grimm-Berufsakademie Hanau 
GmbH and Liquidator of Technologie- und Gründerzentrum 
Hanau GmbH (no seats on other Supervisory Boards)

NORMA Group SE Annual Report 2013Responsibility Statement

179

Responsibility Statement

To the best of our knowledge, and in accordance with the applicable reporting principles, the consoli-
dated financial statements give a true and fair view of the assets, liabilities, financial position and 
profit or loss of the Group, and the Group Management Report includes a fair review of the development 
and performance of the business and the position of the Group, together with a description of the 
principal opportunities and risks associated with the expected development of the Group.

Maintal, 12 March 2013

NORMA Group SE
Management Board

Werner Deggim

Dr. Othmar Belker

Bernd Kleinhens

John Stephenson

Consolidated Financial Statements180

Auditor’s Report

We have audited the consolidated financial statements prepared by NORMA Group SE, Maintal, com-
prising the statement of financial position, the statement of comprehensive income, the statement of 
changes in equity, the cash flow statement and the notes to the consolidated financial statements, 
to gether with the Group management report for the business year from January 1 2013 to December 
31 2013. The preparation of the consolidated financial statements and the Group management report 
in accordance with the IFRSs, as adopted by the EU, and the additional requirements of German 
commercial law pursuant to § (Article) 315a Abs. (paragraph) 1 HGB (“Handelsgesetzbuch”: German 
Commercial Code) is the responsibility of the parent Company’s Board of Managing Directors. Our 
responsibility is to express an opinion on the consolidated financial statements and on the Group 
management report based on our audit.

We conducted our audit of the consolidated financial statements in accordance with § 317 HGB and 
German generally accepted standards for the audit of financial statements promulgated by the Institut 
der Wirtschaftsprüfer (Institute of Public Auditors in Germany) (IDW). Those standards require that we 
plan and perform the audit such that misstatements materially affecting the presentation of the net 
assets, financial position and results of operations in the consolidated financial statements in accor-
dance with the applicable financial reporting framework and in the Group management report are 
detected with reasonable assurance. Knowledge of the business activities and the economic and legal 
environment of the Group and expectations as to possible misstatements are taken into account in 
the determination of audit procedures. The effectiveness of the accounting-related internal control 
system and the evidence supporting the disclosures in the consolidated financial statements and the 
group management report are examined primarily on a test basis within the framework of the audit. 
The audit includes assessing the annual financial statements of those entities included in consolidation, 
the determination of the entities to be included in consolidation, the accounting and consolidation 
principles used and significant estimates made by the Company’s Board of Managing Directors, as 
well as evaluating the overall presentation of the consolidated financial statements and the group 
management report. We believe that our audit provides a reasonable basis for our opinion.
Our audit has not led to any reservations.

In our opinion based on the findings of our audit the consolidated financial statements comply with the 
IFRSs as adopted by the EU and the additional requirements of German commercial law pursuant to 
§ 315a Abs. 1 HGB and give a true and fair view of the net assets, financial position and results of 
operations of the Group in accordance with these requirements. The Group management report is 
consistent with the consolidated financial statements and as a whole provides a suitable view of the 
Group’s position and suitably presents the opportunities and risks of future development.

Frankfurt am Main, March 12 2014

PricewaterhouseCoopers  
Aktiengesellschaft
Wirtschaftsprüfungsgesellschaft

Dr. Ulrich Störk 
Wirtschaftsprüfer 
(German Public Auditor) 

ppa. Benjamin Hessel
Wirtschaftsprüfer Glossar 
(German Public Auditor)

NORMA Group SE Annual Report 2013181

Glossary

Technical Terms

AFTERMARKET SEGMENT
The market concerned with the maintenance /repair of investment 
goods (e. g. machines), long-life final goods (e. g. vehicles), the 
sale of replacement parts or complementary parts for the goods. 
This involves the sale of services and /or parts that are directly 
related to the previous sale of the goods.

EUROPEAN MARKET INFR ASTRUCTURE REGUL ATION 

(EMIR)
EU regulation that regulates the over-the-counter market with 
derivative products. The main stipulation of this regulation obli-
gates market participants to clear their over-the-counter standard 
derivative transactions through a central counterpart and report 
these transactions to a transaction registry.

AIAG (AUTOMOTIVE INDUSTRY ACTION GROUP)
Not-for-profit association that develops and publishes uniform 
standards for the automotive industry.

AUSTENITIC STEELS
Austenitic steel is a stainless steel that normally contains an alloy 
of 15–20 % chromium and 5–15 % nickel. Other alloy components 
can have an impact on these figures. Austenitic steels cannot 
be hardened by way of heat treatment and are usually not mag-
netisable. 

CAQ-SOFT WARE
Software for quality assurance.

CO 2
Carbon dioxide, a chemical compound of carbon and oxygen.

DISTRIBUTION SERVICES (DS)
One of NORMA Group’s two ways to market, which provides a 
wide range of high-quality, standardised joining products for a 
broad range of applications and customers.

EL ASTOMERS
Elastomers are stable but elastic plastics which are used at a 
temperature above their glass transition temperature. The plastics 
can deform under tensile load or compressive load, but then 
return to their original undeformed shape.

ENGINEERED JOINING TECHNOLOGY (EJT )
One of NORMA Group’s two ways to market. It provides custom-
ised, highly engineered joining technology products primarily, but 
not exclusively, for industrial OEM customers.

FERRITIC STEELS 
Ferritic chromium steel is a stainless steel that normally cannot 
be hardened. It is magnetisable and is used in environments that 
contain little or no chloride.

FLUID PRODUCTS / SYSTEMS
Single or multiple-layer thermoplastic fluid systems /connections.

FSC-CERTIFICATE
International label for wood and wood products that originate 
exclusively from sustainably managed forests.

HYBRID VEHICLE
A vehicle that contains at least two types of energy transformers 
and two energy storage systems that allow it to drive forward. 
The energy transformers can be electric, petrol or diesel engines. 
The energy storage systems are usually accumulators, fuel or 
petrol tanks.

INDUCTION
Generation of an electric current in a conductor using varying 
magnetic fields.

INSOURCING
The reincorporation of processes and functions into a company.

ISO 9001
Describes the minimum requirements for quality management 
systems.

Further InformationGlossary 
182

ISO 14001
An international environmental management standard that speci-
fies the internationally accepted requirements for an en vironmental 
management system.

SIX SIGMA
A management system for process improvement using analytic 
and statistical methods.

ISO / TS 16949 
A standard that combines the existing general demands on qual-
ity management systems of the (mostly North American and 
European) automotive industry. 

IT 
Information technology, an umbrella term for information and data 
processing.

LEAK AGE
A leak is an unwanted hole in a product or technical system, 
through which solids, liquids or gases can enter or exit. A leak 
can lead to the failure of an entire technical system. The size of 
a leak is measured by the leakage rate.

SUPPLY CHAIN MANAGEMENT
Supply chain management is the planning and management of 
all activities involved in supplier selection, procurement and con-
version, as well as manufacturing, logistics and even sales. 

THERMOPL ASTICS (ALSO KNOWN AS PL ASTOMERS)
These are plastics which become elastic (thermoplastic) in a par-
ticular temperature range, whereby this process is reversible. 

Other Terms

ACQUISITION
Acquisition of companies or parts of companies for strategic 
purposes.

NITROGEN OXIDE
Nitrogen oxide is the generic term for oxygen and nitrogen com-
pounds. These are gaseous compounds with low solubility in 
water. Nitrogen oxides are hazardous for people and the envi-
ronment and are a waste gas produced by combustion engines.

BEST L ANDED COST APPROACH
Takes all logistics and storage costs for the procurement of a 
purchased part into consideration and thus ensures that the most 
competitive suppliers are selected.

OHSAS 18001
Occupational Health and Safety Assessment Series; certification 
of occupational health and safety management systems. 

BEST PR ACTICE APPROACH
This term comes from Anglo-American economics and refers to 
proven, good or exemplary methods, practices or procedures 
within a company.

ORIGINAL EQUIPMENT MANUFACTURER (OEM)
A company that retails products under its own name.

PA12 RESINS
Polyamide 12 resin (laurinlactam or  -aminododecanoic acid)

BRIC STATES
An acronym that refers to the emerging markets of Brazil, Russia, 
India and China.

SELECTIVE CATALY TIC REDUCTION (SCR) 
Selective catalytic reduction of nitrogen oxides to reduce particle 
and nitrogen oxide emissions.

CASH-POOLING
Pooling of liquidity within the group with the help of central finan-
cial management with the purpose of balancing surplus liquidity 
or a shortage of liquidity.

NORMA Group SE Annual Report 2013183

CODE OF CONDUCT
A set of policies which can /should be applied in a wide range of 
contexts and environments depending on the situation. In con-
trast to a rule, the target audience is not always obliged to com-
ply with the code of conduct. For this reason, you will often hear 
the term “voluntary self-control.” A code of conduct is more of a 
personal commitment to follow or abstain from certain patterns 
of behaviour and ensure that nobody gains an unfair advantage 
by circumventing these patterns.

COMMODIT Y
A term used in procurement concerning every kind of merchan-
dise for the tangible assets transcribed by tradesmen.

COMPLIANCE
Conforming to rules: companies adhering to codes of conduct, 
laws and guidelines.

CORPOR ATE GOVERNANCE
Corporate governance is the set of all international and national 
rules, regulations, values and principles which apply to com-
panies and determine how these companies are managed and 
monitored.

COST OF MATERIALS R ATIO
Share of the costs of materials in sales revenues.

COVER AGE
The regular assessment of the economic and financial situation 
of a listed company by banks or financial research institutions.

DODD FR ANK ACT
An American federal law with the objective of promoting the sta-
bility of the financial market in the United States of America. 

EARNINGS BEFORE INTEREST, TA XES   

AND AMORTISATION (EBITA)
Earnings before interest, taxes and amortisation of intangible 
assets. 

EARNINGS BEFORE INTEREST, TA XES, DEPRECIATION 

AND AMORTISATION (EBITDA)
Earnings before interest, taxes, depreciation (of property, plant 
and equipment) and amortisation (of intangible assets). It is a 
measure of a company’s operating performance before invest-
ment expenses.

ECONOMIES OF SCALE
Defined in business economics’ production theory and micro-
economics as the connection between the scale of a company’s 
output and the number of factors of production that it uses.

EMEA
An Anglo-American abbreviation for the economic area of Europe 
(made up of Western and Eastern Europe), the Middle East and 
Africa.

ESS (EMPLOYEE SATISFACTION SURVEY )
Survey on employee satisfaction.

EURIBOR
Reference rate for time deposits in the interbank business (cur-
rency: EUR).

ISSUE PRICE 
The first off-market purchase price of new securities determined 
by the issuer.

FREE CASH FLOW
Indicates the amount of money that is available to pay dividends 
to shareholders and / or repay loans.

GLOBAL EXCELLENCE PROGR AMME
A cost optimisation programme that was started in 2009. It co-
ordinates and manages all of NORMA Group’s sites and business 
units.

INITIAL PUBLIC OFFERING (IPO)
First offering of shares of a company on the organised capital 
market. 

Further InformationGlossary184

INTERNATIONAL SECURITIES IDENTIFICATION NUMBER 

(ISIN)
A 12-digit alphanumerical code used to identify a security traded 
on the stock market.

and the issue price each multiplied by the number of shares 
placed in the example of an issuance of shares.

PROLONGATION
Lifetime extensions of loans or financial investments.

INVESTMENT R ATIO 
Share of the investments made in total assets.

LTI (LONG-TERM INCENTIVE PROGR AMME)
A form of profit-sharing to create long term performance incen-
tives, usually offered to those who hold management positions.

MDA X
(Derived from Mid-Cap DA X) The MDA X was introduced on 19 
January 1996. It is made up of 50 securities – primarily from 
traditional sectors – that track the values of the DA X in the rank-
ing list based on market capitalisation and level of trading on the 
stock exchange. The MDA X reflects the price performance of 
shares in medium-sized German companies or companies pri-
marily operating in Germany (Mid Caps).

MSP
Matching Stock Programme: a stock-based option right that is 
part of the remuneration for Management Board members. 

OECD   

(ORGANISATION FOR ECONOMIC   

CO-OPER ATION AND DEVELOPMENT )
Organisation for economic co-operation and development seeks 
to contribute to successful economic development, high employ-
ment, and rising living standards in its member states.

REVERSE FACTORING
Reverse factoring or purchase factoring is where the factoring 
company commits to its supplier to prefinance the customer’s 
obligations.

ROADSHOW
A series of corporate presentations made to investors by an issuer 
at various financial locations to attract investment in the company.

SECURITIES ID NUMBER ( WKN)
A six-character combination of numbers and letters used to iden-
tify securities in Germany.

SOCIETAS EUROPAEA (SE)
A legal form for stock companies in the European Union and the 
European Economic Area. With the SE, the EU started allowing 
for companies to be founded in accordance with a largely uniform 
legal framework at the end of 2004.

SYNERGIES
This  term  refers  to  organisms,  materials  or  forces  working 
together to gain mutual benefits.

TA X R ATIO 
Share of taxes payable in annual earnings.

PRIME STANDARD
A segment of the regulated stock market with higher inclusion 
requirements than the General Standard. It is the private law 
segment of the Frankfurt Stock Exchange with the highest trans-
parency  standards.  All  companies  listed  in  the  DA X,  MDA X, 
TecDA X and SDA X must be included in the Prime Standard.

WORKING CAPITAL
Represents the net current assets of a company. Working capital 
is equal to current assets less current liabilities. This difference and 
the ratio (current assets divided by current liabilities), known as the 
working capital ratio, are used as indicators of the liquidity situation 
of a company and are particularly important for credit analyses.

PROCEEDS OF THE ISSUE
The total capital the issuer benefits from in case of an issuance 
of securities. The proceeds of issue consist of the nominal value 

XETR A
An electronic trading system operated by Deutsche Börse AG for 
the spot market.

NORMA Group SE Annual Report 2013Overview by Quarter 2013

185

Overview by Quarter 2013

Income statement

Revenue

Gross profit

Adjusted EBITA

Adjusted EBITA margin

EBITA

Adjusted profit for the period

Adjusted EPS

Profit for the period

EPS

Cash flow

Cash flow from operating activities

Operating net cash flow

Cash flow from investing activities

Cash flow from financing activities

Balance sheet

Total assets

Equity

Equity ratio

Net debt

Q1 2013

Q2 2013

Q3 2013

Q4 2013

159.3 

163.5 

159.9

152.8 

91.0 

28.3 

17.8

28.3 

17.3 

0.54 

15.8 

0.50 

9.8 

7.6 

– 6.4 

1.6 

720.3 

305.6 

42.4

200.3 

94.6 

27.9 

17.1

27.8 

16.1 

0.51 

14.7 

0.46 

35.1 

38.3 

– 9.5 

– 39.5 

701.8 

298.1 

42.5

193.6

93.0 

28.8 

18.0

28.7 

13.8

0.43 

12.5 

0.39 

27.8 

26.9 

– 11.9 

108.2 

826.2

308.9 

37.4

181.0 

92.8 

27.6 

18.0

27.3 

14.9 

0.47 

12.6 

0.40 

42.7 

31.1 

– 15. 6

– 18.5 

823.7 

319.9 

38.8

153.5 

EUR million

EUR million

EUR million

%

EUR million

EUR million

 EUR

EUR million

EUR

EUR million

EUR million

EUR million

EUR million

EUR million

EUR million

%

EUR million

Further Information 
 
 
 
186

Multi-Year Overview

Order situation

Order book (31 Dec) 

Income Statement

Revenue

thereof EMEA

thereof Americas

thereof Asia-Pacific

Revenue EJT

Revenue DS

Gross profit 2)

Adjusted EBITA 3)

Adjusted EBITA margin

EBITA

Adjusted profit for the period

Profit for the period

Adjusted EPS

Adjusted EPS (number of shares at year-end 2013)

EPS

Finanical result

Tax rate 4)

R&D investments

R&D ratio (related to EJT sales)

Cost of materials

Cost of materials ratio

Personnel expenses 5)

Cash flow

Cash flow from operating activities 

Operating net cash flow5)

Cash flow from investing activities 6)

Cash flow from financing activities 

Balance sheet

Total assets 

Equity 

Equity ratio 

Net debt 

Working capital 

Working capital in % of sales

Employees

Core workforce

Total workforce incl. temporary workers

Share

Number of shares (weighted)

Number of shares (year-end)

2013

2012 1)

2011

2010

2009

2008

EUR million

236.7

215.4

218.6

188.0

n /a

n /a

EUR million

EUR million

EUR million

EUR million

EUR million

EUR million

EUR million

EUR million

%

EUR million

EUR million

EUR million

EUR

EUR

EUR

EUR million

 % 

EUR million

%

EUR million

%

EUR million

EUR million

EUR million

EUR million

EUR million

EUR million

EUR million

%

EUR million

EUR million

635.5

388.0

191.5

56.0

443.9

193.6

371.4

112.6

17.7

112.1

62.1

55.6

1.95

1.95

1.74

– 15.6

32.6

– 21.9

4.9

– 269.4

42.4

– 169.7

115.4

103.9

– 43.4

51.7

823.7

319.9

38.8

153.5

110.8

17.4

4,134

4,947

604.6

367.5

193.3

43.8

427.6

174.5

344.4

105.4

17.4

105.1

61.8

56.6

1.94

1.94

1.78

– 13.2

30.3

– 22.1

5.1

581.4

372.7

173.0

35.7

411.5

170.3

322.6

102.7

17.7

84.7

57.6

35.7

1.92

1.81

1.19

– 29.6

30.0

– 16.8

4.1

490.4

336.6

123.8

30.0

323.6

168.3

274.7

85.4

17.4

64.9

48.2

30.3

1.93

1.51

1.21

– 14.9

27.0

– 16.6

5.1

96.1

81.0

– 58.1

– 34.1

691.8

289.2

41.8

199.0

115.9

19.2

3,759

4,485

71.7

66.8

– 33.7

– 0.5

648.6

256.0

39.5

198.5

106.2

18.3

3,415

4,252

62.1

51.7

– 56.6

– 3.1

578.8

78.4

13.5

344.1

86.7

17.7

3,028

3,830

31,862,400 31,862,400 30,002,126 24,862,400

31,862,400 31,862,400 31,862,400 24,862,400

329.8

244.6

68.1

17.1

206.3

126.0

182.4

38.5

11.7

8.6

n /a

457.6

349.0

92.4

16.2

n /a

n /a

251.4

64.4

14.1

44.7

n /a

– 18.0

– 29.4

n /a

n /a

n /a

– 21.3

13.1

n /a

n /a

n /a

n /a

n /a

– 45.2

15.2

n /a

n /a

n /a

n /a

42.0

62.3

– 10.8

– 33.2

469.7

39.1

8.3

317.2

60.2

18.3

n /a

n /a

n /a

n /a

64.1

67.2

– 16.4

– 40.0

499.7

60.1

12.0

328.8

84.7

18.5

n /a

n /a

n /a

n /a

– 263.5

– 262.3

– 220.5

– 144.0

43.6

45.1

45.0

43.7

– 156.5

– 143.7

– 124.4

– 111.3

– 128.6

1)  2012: The accounting rules changed this year 2013 due to the first-time use of 

3)  Adjusted by non-recurring / non-period-related costs (mainly due to the IPO), restruc-

IAS 19R. In order to better compare the earnings, assets and financial positions, 
the figures in this annual report that pertain to 2012 have been adjusted to suit 
the new accounting rules and may therefore deviate from the figures published in 
the annual report 2012. 

2)  Revenues including changes in inventories of finished goods and work in progress 

less raw materials and consumables used

turing costs as well as other group and normalised items as well as depreciation from 
PPA adjustment

4)  Tax rate adjusted in 2011 by deferred tax liabilties of EUR 2,795 thousand resulting 

from 2007

5)  From 2008 to 2011 adjusted for non-recurring, non-period-related costs
6) Including acquisitions in 2010, 2012 and 2013

NORMA Group SE Annual Report 2013 
 
NORMA Group worldwide

EME A

Czech Republic (P)
France (P, D)
Germany (P, D)
Italy (P, D)
Netherlands (D)
Poland (P, D)
Russia (P, D)
Serbia (P)
Spain (D)
Sweden (P, D)
Switzerland (D)
Turkey (D)
United Kingdom (P, D)

AMERICAS

Brazil (P, D)
Mexico (P)
USA (P, D)

ASIA-PACIFIC

Australia (D)
China (P, D)
India (P, D)
Indonesia (D)
Japan (D)
Korea (D)
Malaysia (P, D)
Philippines (D)
Singapore (D)
Thailand (P)
Vietnam (D)

i

e
d
w
d

l
r
o
w
p
u
o
r

G
A
M
R
O
N

SALES AMERICAS

Employees: 711
Sales growth: – 0.9 %

P = Production 
D =  Distribution centre, Sales 

centre, Competence centre

2012

2013

EUR 
193.3 
million

EUR 
191.6 
million

 
 
SALES EMEA

Employees: 2,820
Sales growth: + 5.6 % 

2012

2013

EUR 
367.5 
million

EUR 
387.9 
million

SALES ASIA-PACIFIC

Employees: 603
Sales growth: + 28.1 %

2012

2013

EUR 
43.8 
million

EUR 
56.0 
million

Financial Calendar 2014

   19 / 02 / 2014  Preliminary Financial Figures 2013

   27 / 03 / 2014  Publication of Full Year Results 2013

    07 / 05 / 2014  Publication of Q1 Interim Results 2014

   21 / 05 / 2014  Annual General Meeting in Frankfurt / Main

   06 / 08 / 2014  Publication of Q2 Interim Results 2014

   05 / 11 / 2014  Publication of Q3 Interim Results 2014

We constantly update our financial calendar. Please visit the Investor Relations section  
on our website @ www.normagroup.com for up-to-date information.

Contact and Imprint

If you have any questions regarding NORMA Group or would like to be included in our  
distribution list, please contact the Investor Relations Team: 

E-Mail: ir@normagroup.com

Andreas Trösch
Vice President Investor Relations
Phone: + 49 6181 6102 741
Fax: 
E-Mail: andreas.troesch@normagroup.com

+ 49 6181 6102 7641

EDITOR
NORMA Group SE 
Edisonstrasse 4  
63477 Maintal  

Vanessa Mieschke
Senior Manager Investor Relations
Phone:  + 49 6181 6102 742
Fax: 
E-Mail: vanessa.mieschke@normagroup.com

+ 49 6181 6102 7642

Phone: + 49 6181 6102 740
E-Mail:  info@normagroup.com
www.normagroup.com

CONCEPT AND L AYOUT
3st kommunikation, Mainz

Note on the annual report
This annual report is also available in German. If there are differences between the two, the German version takes priority.

Note on rounding
Please note that slight differences may arise as a result of the use of rounded amounts and percentages.

Forward-looking statements
This annual report contains certain future-oriented statements. Future-oriented statements include all statements which do not relate to historical 
facts and events and contain future-oriented expressions such as “believe”, “estimate”, “assume”, “expect”, “forecast“, “intend”, “could” or “should” 
or expressions of a similar kind. Such future-oriented statements are subject to risks and uncertainties since they relate to future events and are 
based on the company’s current assumptions, which may not in the future take place or be fulfilled as expected. The company points out that such 
future-oriented statements provide no guarantee for the future and that the actual events including the financial position and profitability of NORMA 
Group SE and developments in the economic and regulatory fundamentals may vary substantially (particularly on the down side) from those explicitly 
or implicitly assumed in these statements. Even if the actual assets for NORMA Group SE, including its financial position and profitability and the 
economic and regulatory fundamentals, are in accordance with such future-oriented statements in this annual report, no guarantee can be given 
that this will continue to be the case in the future.

 
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NORMA Group SE
Edisonstrasse 4
63477 Maintal

Phone: +49 6181 6102 740
E-Mail:  info@normagroup.com
www.normagroup.com