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NORMA Group SE

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FY2015 Annual Report · NORMA Group SE
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A N N U A L   R E P O R T   2 0 1 5

 
 
 
 
N O R M A   G R O U P

NORMA Group is an international market and technology leader in engineered 
joining technology. The Company manufactures a wide range of innovative 
joining technology solutions in three product categories – CL AMP, CONNECT 
and FLUID – and offers more than 35,000 high-quality products and 
solutions to around 10,000 customers in 100 countries. NORMA Group’s 
joining products are used in various industries and can be found in  
vehicles, ships, trains, aircrafts, domestic appliances, engines and plumbing 
systems as well as in applications for the pharmaceutical and biotechnol- 
ogy industry. From its headquarters in Maintal near Frankfurt, Germany, the 
Company coordinates a global network consisting of 22 production facilities 
as well as numerous sales and distribution sites across Europe, the Americas, 
and Asia-Pacific. 

Overview of Key Figures 2015

Order situation

Order book (31 Dec)

Income statement

Revenue

Adjusted gross profit 1

Adjusted EBITA 1

Adjusted EBITA margin 1

EBITA

Adjusted profit for the period 1

Adjusted EPS 1

Profit for the period

EPS

Cash flow

Operating cash flow

Operating net cash flow

Cash flow from investing activities

Cash flow from financing activities

Balance sheet

Total assets

Total equity

Equity ratio

Net debt 

Employees

Core workforce

Share data

IPO

Stock exchange

Market segment

ISIN

T   0 0 1

2015

2014

change in %

EUR millions

295.8

279.6

5.8

EUR millions

EUR millions

EUR millions

% 

EUR millions

EUR millions

EUR 

EUR millions

EUR 

EUR millions

EUR millions

EUR millions

EUR millions

889.6

533.1

156.3

17.6

150.5

88.7

2.78

73.8

2.31

128.2

134.7 2

−44.5

−70.4

694.7

405.6

121.5

17.5

113.3

71.5

2.24

54.9

1.72

96.4

109.2 3

−265.1

57.7

28.0

31.4

28.6

n / a

32.8

24.2

24.2

34.6

34.6

33.0

23.4

−83.2

n / a 

31 Dec 15

31 Dec 14

change in %

EUR millions

EUR millions

% 

EUR millions

1,167.9

429.8

36.8

360.9

1,078.4

368.0

34.1

373.1

8.3

16.8

n / a

−3.3

5,121

4,828

6.1

April 2011

Frankfurt Stock Exchange, Xetra

Regulated Market (Prime Standard), MDA X

DE000A1H8BV3

Security identification number 

Ticker symbol

Highest price 2015 4

Lowest price 2015 4

Year-end share price on 31 Dec 2015 4

A1H8BV

NOEJ

53.30

38.32

51.15

EUR

EUR

EUR

Market capitalisation as of 31 Dec 2015 4

EUR millions

1,629.8

Number of shares 

31,862,400

1  Adjustments are described in the Notes to the Consolidated Financial Statements. Notes, p. 130. 
2  Adjusted for currency effects. 
3  Adjusted for acquisition-related and currency effects. 
4   Xetra price.

Date of publication: 23 March 2016 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Two Strong Distribution Channels

D I S T R I B U T I O N   O F   S A L E S   B Y   S A L E S   C H A N N E L S   
in %

Engineered Joining Technology

61

39

Distribution Services

Tailored, high-tech products devel- 
oped to meet specific requirements 
of individual OEM customers

High-quality standardised brand  
products for a variety of applications

E N G I N E E R E D J O I N I N G T E C H N O LO GY ( E J T )
The business area of EJT focuses on customised, en-
gineered solutions which meet the specific require-
ments of original equipment manufacturers (OEM). For 
these customers NORM A Group develops innovative, 
value-adding solutions for a wide range of application 
areas and various industries. No matter whether it is a 
single component, a multi-component unit or a com-
plex system, all products are individually tailored to the 
exact requirements of the industrial customers while 
simultaneously guaranteeing highest quality standards, 
efficiency and assembly safety. NORM A Group’s EJT 
products are built on the extensive engineering exper-
tise and proven leadership in this field.

D I S T R I B U T I O N S E R V I C E S ( D S )
In the area of DS, NORMA Group sells a wide range of 
high-quality, standardised joining technology products 
for various applications through different distribution 
channels. Among the customers are distributors, OEM 
 aftermarket customers, technical wholesalers and 
hardware stores. In the DS business area N O R M A 
Group benefits not only from its extensive geographic 
presence and global manufacturing, distribution and 
sales capacities, but also from its well-known brands, 
the customised packaging and the high availability of 
its products at the point of sale. N OR M A Group mar-
kets its joining technology products under its well-
known brand names:

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Innovative joining technology and the 
 highest quality standards have secured  
NORMA Group’s market position for  
over 60 years now. The Com pany of fers 
 solutions for many  different indus- 
tries with its advanced products. In fact,  
NORMA Group ranks as one of the 
world’s market and technology  leaders in 
the area of joining technology thanks  
to the personal dedication of more than 
6,000 employees and an intellectual 
property rights portfolio that consists of  
more than 700 patents.

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W A T E R
C O N N E C T S 

W A T E R   M E A N S   L I F E

As a global market and technology leader in the field of engineered joining 
technology, NORMA Group is not only an innovative and reliable partner of 
global automobile manufacturing. Sustainable joining solutions are also 
becoming increasingly important for efficient water management. After all, the 
world’s growing population, global warming with droughts and wildfires,  
water pollution from urbanisation, industrial effluents, and waste are making 
water increasingly scarce here on earth. In fact, over a billion people  
already lack access to clean drinking water today. At the same time, half of the 
global water consumption is caused by inefficient irrigation in agriculture. 
Water as a precious and limited resource needs to be protected because there 
is no life without water.

1.4

T R I L L I O N   C U B I C   M E T R E S

water on earth

3

P E R C E N T

of the world’s water reserves are usable freshwater

17

M I L L I O N   P E O P L E

die every year from water-related illnesses

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2,842

C U B I C   M E T R E S

of water on average are used by a US citizen each year.
The per capita consumption in Germany is 1,426 cubic metres.

334.8

B I L L I O N   U S D

That is how high the National League of Cities estimates 
the costs of modernising the US water infrastructure  
for drinking water systems to be over the next 20 years.

G R A N D   P R I S M A T I C   S P R I N G   U N I T E D   S T A T E S 

Every minute, 2,000 litres of hot water on average flow through the largest thermal 
spring in the US. Its colour comes from unicellular microorganisms.

U S A

A   M A R K E T   I N   F L O W

Water is scarce. The sparing use of this resource is becoming increasingly 
important, and not only in arid regions. In times of urbanisation, innovative 
infrastructure solutions are extremely promising. On the one hand, they prevent 
water losses from using old equipment. On the other hand, they enable wise  
use of the sometimes huge volumes of rain that have destructive effects on the 
environment and on cities. Landscape irrigation accounts for the largest  
share of water consumption in the US, followed by consumption by industry and 
households. In California alone, the most highly populated state, landscape 
irrigation by private households accounts for around 80% of the total water 
consumption. A state of emergency was declared in 2015 due to the prolonged 
drought. Modern solutions for efficient water management are becoming 
increasingly important in the US.

2

B I L L I O N   U S D

in financial losses for the US economy were caused by  
the forest fires and bush fires in recent decades.

2.4

P E R C E N T

The real gross domestic product in the US
rose by this percentage in 2015, according to the  
US Department of Commerce.

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M E X I C O

T H I R S T Y   M E T R O P O L I S E S

The rapid growth of the urban population and urban areas is a major 
demographic trend worldwide. One of the foundations of modern  
urban society is to have permanent access to clean drinking water. But 
several megacities can no longer ensure this, like Mexico City, for  
example. The city’s water quality is among the world’s worst, but the water 
consumption of its roughly 22 million citizens the highest. Due to the 
constant overuse of the groundwater reserves, the city already drops down 
by around two and a half cm per month in the south and the west.  
Massive investments in the renovation and maintenance of the regional 
and the national water infrastructure are planned over the next few  
years to bring this development to a halt. The water management and fresh  
water supply industries can thus look forward to particulary strong demand.

L A G U N A   S A L A D A   M E X I C O 

At 10 metres below sea level, the dry lake is the deepest point in the country.  
 It only fills with water during the rainy season from May to October.

81.5

M I L L I O N   C U B I C   M E T R E S

of water is consumed by Mexico each year. By global comparison, 
the country ranks second behind the US. Germany  
consumes 32.7 million cubic metres.

12,000

L I T R E S   P E R   S E C O N D

seep through the countless leaks and pipe cracks 
in the old water pipes under Mexico City.

30

P E R C E N T

of the people of Mexico depend on groundwater  
carriers, which are gradually drying up, however.

424

B I L L I O N   E U R

Mexico will invest this amount in its water and energy supply,  
road construction and urban development over the next few years.

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80

P E R C E N T

of Brazil’s energy, and thus almost its entire demand  
for electricity, is generated by hydroelectric plants.

21

B I L L I O N   U S D

That’s how much money the Brazilian water supply  
industry is estimated to generate in sales in  
2018. This figure was only USD 16 billion in 2012.

T H E   A M A Z O N   I N  B R A Z I L

winds through the rainforests of Brazil over a  
distance of approximately 6,500 kilometres.

B R A Z I L

T H E   S O U R C E   O F   P R O S P E R I T Y

The country on the Amazon is one of the most water-rich in the world and 
yet in 2015 the water storage tanks emptied down to the ground in  
the states of Rio de Janeiro and São Paulo. Water was rationed and partially 
shut off. Around 77 million people were affected. The reasons for the  
crisis: high consumption, an inefficient system of outdated and leaky 
pipes and a lack of reservoirs. Important economic sectors such as the 
paper industry, and hydroelectric power plants in the region suffered from 
these shortcomings and reacted by announcing temporary short-time work,  
layoffs and closures. For Brazil, efficient water management based on 
joining solutions of the highest quality is of growing importance.

36.9

C U B I C   M E T R E S   P E R   C A P I T A

is how much water Latin America will  
consume in 2025. In 1995, this figure was  
only 24.8 cubic metres per capita.

81.2

P E R C E N T

more water will be needed for livestock in Latin America  
by 2025 – compared to the data for the year 1995.

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T H E   A M E R I C A S 
I N   F I G U R E S

S T R O N G E R   G R O W T H   D U E   T O   T H E   W A T E R   B U S I N E S S

The Americas region contributed 44% to Group sales in financial year 2015. The newly acquired 
water business gained through the acquisition of National Diversified Sales (NDS) accounted  
for a significant share of Group sales growth. NORMA Group’s long-term goal for this region is to 
continue to grow profitably – both organically and through acquisitions.

1,462

Employees

7,700

Wholesale and retail locations in  
the field of water management

5.8 %

Growth in sales of light  
vehicles in the US

395.3

Million EUR in sales

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Production and distribution sites

66.3 %

Sales growth

Sources: WAT E R   C O N N E C T S :  WHO World Health Organisation 2015 who.int/heli/risk/water/water/en | Federal Agency for Civic Education, bpb.de | U S A : CRED Centre for Research on the 
Epidemiology of Disasters, Statista 2015 | German American Chambers of Commerce 2015, gaccmidwest.org | Department of Water Engineering and Management, University of Twente, pnas.org 
International Monetary Fund, imf.org | M E X I C O : Foreign Office 2015, auswaertiges-amt.de | OECD Organisation for Economic Co-operation and Development, Statista 2015 | spiegel.de | Inter 
Press Service 2015, ipsnews.de | Mexico Infrastructure Projects Forum, mexicoinfrastructure.com | Handelszeitung 2015 handelszeitung.ch | die tageszeitung 2015, taz.de | icct, The International 
Council on Clean Transportation, theicct.org; IPS Inter Press Service; ipsnews.de | B R A Z I L : Die ZEIT 2015, zeit.de | IFPRI International Food Policy Research Institute, Statista 2015  

4   Q U E S T I O N S   T O …

T I M   J O N E S

President – Americas Region

Tim, throughout the last years, NORMA Group 
significantly expanded its business in the Ameri­
cas. When did you start the business in this region 
and where does the Company stand today?
NORMA Group is a result of the merger of the 
two companies ABA Group and Rasmussen. The 
 activities of both companies were limited mainly 
to Europe until 2006 when the Company began 
expanding internationally. Of course, the Americas 
region with its attractive US and Latin American 
markets played an important role in this process. 
We took the first big steps into the American 
markets by acquiring the specialised joining 
companies Torca, Breeze, R.G.R AY and Craig 
Assembly between 2007 and 2010 and by founding 
NORMA Mexico in 2008. Brazil expansion started 
in 2011 with a sales centre and then added a 
production facility in 2013.

And which industries are you  focused on? 
Until 2014 we mainly focused our activities in the 
Americas region on the traditional NORMA indus-
tries: Automotive, Commercial Vehicles and 
 Industrial. The acquisition of NDS at the end of 
2014 marked the entrance into the American wa-
ter market. By acquiring NDS, we could comple-
ment our product portfolio with numerous joining 
products in the water sector and expand our 
client base in the US. In total, this resulted in a 
significant expansion of our Americas business 
and a broader diversification regarding our end 
 markets. The share of the Americas region com-
pared  to  the  total  company  sales  currently 
amounts to around 44%. In 2010 it was only 20% 
and just prior to the acquisition of NDS it was 
around 35%. This shows the importance of the 
region for NORMA Group’s overall business. 

From automotive to water, what were the reasons 
for this step and are there synergies to be realised?

NORMA Group is an expert in the field of engi-
neered joining technology. This is not only needed 
in the automotive sector, but also when it comes 
to providing efficient solutions for water supply 
and infrastructure. And this is exactly what NDS 
is doing. The Company’s product portfolio ranges 
from collection solutions for storm water to irriga-
tion systems, infiltration modules, valves and sub-
surface drainage solutions. In light of the global 
scarcity of water and aging infrastructure in huge 
parts of the Americas and the world, we see a 
huge growth potential for our business. In the cur-
rent integration process and future development 
of NDS, we make use of expertise gained in the 
APAC region, where we have been operating in the 
water business for quite a few years already. The 
first cross-selling effects are  already being real-
ised as NDS is selling some core NORMA products 
through their distribution centres. In the long 
term, we will work on realising further synergies. 

What does this mean for the future develop­
ment of NORMA Group in the Americas? Will 
you  fully  focus on the water business or do you 
see further growth  potential also for the tradi­
tional  industries?
Of course, the water business will be one core 
area in the future. But nevertheless, we are not 
going to neglect our traditional businesses, as we 
still see a high potential in these industries in the 
coming years. The water business offers growth 
opportunities that are significant compared to our 
traditional mature and cyclical  automotive and 
heavy equipment industry segments that have 
seen recent challenges in the Americas region; 
primarily in Brazil, Heavy Truck and Agricultural 
segments. Our primary focus for the Americas 
region in the future is profitable growth, either 
organically or through acquisitions. This focus 
will not change with NDS.

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A N N U A L   R E P O R T   2 0 1 5

16
Letter from the Management Board

C
Consolidated Financial Statements

A
To Our Shareholders

  26  NORMA Group on the Capital Market
  30  Supervisory Board Report
  34  Corporate Governance Report

B
Consolidated Management Report

  46  Principles of the Group
  56  Economic Report 
  75  Supplementary Report 
  75  Forecast Report
  80  Risk and Opportunity Report
  90   Remuneration Report
  94  Other Legally Required Disclosures
  97   Report on Transactions with Related Parties

 104  Consolidated Statement of Financial Position
 106  Consolidated Statement of  
  Comprehensive Income

 107  Consolidated Statement of Cash Flows
 108   Consolidated Statement of Changes in Equity
 110  Segment Reporting
 112   Notes to the Consolidated Financial  

  Statements

 168   Appendix to the Notes to the Consolidated  

  Financial Statements
 171  Responsibility Statement
 172  Auditor’s Report

173
Further Information

 173   Glossary
 177  List of Graphics
 178  List of Tables
 181  Overview by Quarter 2015
 182  Multi-Year Overview

Financial Calendar 2016
Contact
Imprint

E X P L A N AT I O N   O F   S Y M B O L S

@ Internet 

 Cross reference

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14

NORMA Group SE  Annual Report 2015

The Management Board

W E R N E R   D E G G I M
C H I E F   E X E C U T I V E   O F F I C E R   ( C E O )

•  Vice President and General Manager, TRW Automotive, USA
•  Managing Director / Chairman of the Management Board, Peguform GmbH
•   Various executive management positions,  
thereof seven years in the USA and Canada

D R .   M I C H A E L   S C H N E I D E R 
C H I E F   F I N A N C I A L   O F F I C E R   ( C F O )

•  Managing Director, F TE automotive Group
•  Member of the Management Board, Veritas AG
•  Director of Finance and IT, Aesculap AG (B. Braun Melsungen Group)
•  Various international management positions,  

thereof three years in Brazil

B E R N D   K L E I N H E N S
B O A R D   M E M B E R   B U S I N E S S   D E V E L O P M E N T

With NORMA Group since the beginning of his professional career:
•   Global Sales Director for Commercial & Passenger Vehicles
•   Business Area Sales Manager for NORMACL AMP
•   Marketing Manager Automotive
•   Development Engineer

J O H N   S T E P H E N S O N
C H I E F   O P E R A T I N G   O F F I C E R   ( C O O )

•  Vice President Operations, Hayes Lemmerz International
•   Director of Operations for Northern Europe, Textron Fastening Systems
•   Plant Manager and Managing Director, APW Electronics
•   Various positions, among others in the area of  
project and production management at Valeo

Further information regarding the professional careers of the Management  
and the Supervisory Board can be found in the Investor Relations section  
on the NORMA Group website @ http://investors.normagroup.com.

15

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W E R N E R   D E G G I M

B E R N D   K L E I N H E N S

D R .   M I C H A E L   S C H N E I D E R

 
 
 
 
 
 
16

Letter from the Management Board

Dear shareholders, customers  
and business partners, 

2015 proved to be a successful financial year in which we continued to lay 
further strategic groundwork for the future of NORMA Group. With this year’s 
Annual Report that is entitled ‘Insight Americas,’ we want to share our activities 
in the Americas region with you in greater detail. We have been active in this 
region for quite some time and expanded our presence rather significantly by 
acquiring the joining technology manufacturer Five Star and the water expert 
National Diversified Sales (NDS) in 2014. In financial year 2015, the share of sales 
of the Americas region thus rose to 44%. This region has therefore become 
even more important to NORMA Group.

Furthermore, the acquisition of NDS marked the entry into the US water mar-
ket, an industry that we have been actively involved in in Asia and Australia for 
several years. We are currently using the expertise that we established there to 
integrate NDS, a key focus of our operating business in 2015. We are therefore 
particularly proud to be able to report that we have made significant progress 
on integrating the company. By forming an international steering committee, 
we have coordinated our global activities in the field of water and successfully 
integrated NDS. By synchronising sales and distribution channels, we were able 
to realise initial cross-selling effects in the US in 2015, and we expect to be able 
to generate further synergies on a global scale in the future. 

NORMA Group SE Annual Report 201517

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The fact that we made the right decisions with the acquisitions of NDS and 
Five Star is also reflected in our business figures: With Group sales of EUR 
889.6 million in 2015, we achieved growth of 28.0% over the previous year. The  
acquisitions – and mainly NDS – contributed EUR 115.4 million or 16.6% to this 
result. At 3.7%, organic growth was at the lower end of the forecast range, but 
is still satisfactory considering the persistently difficult economic conditions in 
Brazil and China, in particular. With a 7.7% contribution, currency effects, mainly 
from the appreciation of the US dollar, also had a positive effect on Group sales 
growth. We were able to increase our adjusted EBITA by 28.6% to EUR 156.3 
million and our adjusted net profit by 24.2% to EUR 88.7 million. With an adjust-
ed EBITA margin of 17.6%, we thus continued our profitable growth path in 2015. 

Profitability and growth are two important strategic objectives for NORMA 
Group. But success and competitiveness cannot be defined solely on the  basis 
of financial figures. For this reason, the issue of sustainability takes on an  equally 
high priority at NORMA Group. Sustainable and responsible action, which is 
consistent with the interests of our stakeholders, therefore serves as the basis 
of all decision making. For this reason, we intensified the dialogue with our 
stakeholders in 2015 and invited them to an initial roundtable discussion in the 
summer. Besides NORMA Group representatives from the management level, 

Letter from the Management Board 
 
 
 
 
 
18

stakeholders from industry, politics, science, associations and non-profit organ-
isations participated in this event. They discussed measures and targets in the 
fields of action ‘business solutions,’ ‘employees’ and ‘environment,’ which we 
have defined. The results of the discussions provided us with important impuls-
es for the further development of our Corporate Responsibility (CR) strategy. We 
published these results on our website in January 2016 as part of our 2018 CR 
Roadmap. This gives us not only a framework for action for the coming years, 
which we want to be measured by, but also represents the next logical step 
towards having a holistic and substantial sustainability strategy.

By focusing on innovation and sustainability and with the clear aim of continuing 
to expand our market and technology position, we are well positioned for the 
future. Due to the broad diversification of our business and our stable financial 
basis, we assume that we will continue to be able to grow profitably even in a 
persistently difficult economic environment. We see long-term growth drivers 
for NORMA Group in the increasing density of regulations in environmental law 
and the consequent pressure on car manufacturers to invest in low-carbon 
technologies. There are also regulatory initiatives due to increasing problems 
associated with the global water shortage and water pollution, which have 
gained relevance for us due to our increased activities in the field of water. 
We therefore look to the future with optimism and hope you will continue to 
accompany us on our way. 

NORMA Group SE Annual Report 201519

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We would like to thank you for the trust you have shown in the past. We are 
pleased that we were once again able to achieve a good result in the financial 
year 2015 and would like you, dear shareholders, to participate appropriately 
in the Company’s success. For this reason, we will be proposing a dividend of 
EUR 0.90 per share for financial year 2015 at the Annual General Meeting to be 
held in Frankfurt on 2 June 2016. 

We also owe our thanks to the more than 6,000 employees of NORMA Group 
at all our sites, who through their hard work, team spirit and commitment, 
contribute to the Company’s success every day. Furthermore, we would like to 
thank our customers and business partners for their trust and look forward to 
continuing our good collaboration in 2016.

Sincerely

 Werner Deggim 

Dr. Michael Schneider 

Bernd Kleinhens 

John Stephenson

Letter from the Management Board 
 
 
 
 
 
 
 
 
 
USA
The global water business is growing  
fast. NORMA Group has already benefitted 
from this trend in Malaysia and Australia. 
With the acquisition of National Diversified 
Sales (NDS) in October 2014, the water 
business has now also been expanded to 
include the promising US market.

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5,000

 
 
 
 
 
 
N D S   C A T C H   B A S I N   A N D   G R A T E

The NDS inline catch basins and grates protect property against water damage caused by 
excess rainwater or irrigation. They collect water from downspouts, areas with plants,  
and gardens. The catch basins are available in various sizes and can be connected with pipes 
in different sizes at various elevations. The material of the grates is free of choice. It can  
consist of plastic, brass, steel or cast iron.

Demand for high-quality water management solutions 
remains high. Here, NDS offers a broad product  
portfolio that ranges from solutions for collecting rain-
water to irrigation systems for agriculture and  
even infrastructure solutions in the area of water.

5,000

P R O D U C T S

that are supplied to 7,700 wholesale and retail locations 
in the US make up the NDS portfolio.

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A N N U A L   R E P O R T   2 0 1 5

26
NORMA Group on the Capital Market

30
Supervisory Board Report

34
Corporate Governance Report

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26

NORMA Group on the Capital Market

NORMA Group share outperforms benchmark indices 

Research coverage at a high level 

Annual Report and investor relations work win awards

GER M A N INDICES DE VELOP POSITIVELY OVER ALL   

IN A VOL ATILE M AR KE T EN VIRONMENT
The global capital markets continued their volatile trend from 
the previous year in 2015. They were influenced by geopolitical 
events such as the terrorist attacks in Paris and the Ukraine 
conflict. The ongoing Greek crisis, the slowdown in economic 
growth in China and the discussion over manipulated emission 
tests caused uncertainty among investors and thus market fluc-
tuations.

The DA X, which had risen to an all-time high of 12,391 points in 
April, recorded major losses, especially in the third quarter of 
2015, and reached its low for the year of 9,325 points in Sep-
tember. At the end of the year, the German benchmark index 
was trading at 10,743 points (2014: 9,806 points) and thus rose 
by 9.6% compared to last year. The benchmark index MDA X 
that is of relevance to NORMA Group showed a positive overall 
development from January to December 2015 despite the vola-
tile global market conditions. It closed the year at 20,775 points 

and thus posted a 22.7% increase over the previous year (2014: 
16,935 points). Unlike the German indices, US stock markets 
ended 2015 slightly lower. The Dow Jones lost 2.2% from Jan-
uary to December while the S&P 500 closed 0.7% lower.

NOR M A GROUP SH AR E ROSE BY 2 9%
The NORMA Group SE share continued its upward trend in 2015 
and once again performed better than the market. The share 
closed at EUR 51.15 at the end of the year and was thus 29.0% 
higher compared to the end of 2014 (EUR 39.64).

The market capitalisation of NORMA Group SE amounted to 
EUR 1.63 billion on 31 December 2015. This is based on an 
unchanged number of 31,862,400 shares compared to last year. 
In terms of free float market capitalisation that is of relevance in 
determining index membership, which has been at 100% since 
2013, NORMA Group shares came in 33rd place out of 50 in the 
MDA X in December 2015 (December 2014: 38th). 

I N D E X- B A S E D   C O M PA R I S O N   O F   N O R M A   G R O U P ’ S   S H A R E   P R I C E   P E R F O R M A N C E   2 0 15   W I T H   T H E   M D A X   A N D   D A X 

G   0 0 2

in % 

35 

30 

25 

20 

15 

10 

5 

0 

−5 

−10

 NORMA Group SE 

 MDA X 

 DA X

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

NORMA Group SE Annual Report 2015TR ADING VOLUME INCR E ASED
The average Xetra trading volume of the NORMA Group share 
was 88,888 shares per day (2014: 73,932) in the period from 
January to December 2015. The NORMA Group share thus 
ranked 46th out of 50 (2014: 47th) in the MDA X in December 
2015 in terms of trading volume. In terms of value, this rep-
resents an increased average trading volume per day compared 
to last year of EUR 4.10 million (2014: EUR 2.80 million).

The total average number of daily traded shares was 273,943 in 
2015 (2014: 199,934). Trading on the various trading platforms 
can be broken down as follows:

D I S T R I B U T I O N   O F   T R A D I N G   A C T I V I T Y   I N   2 0 15  

G   0 0 3

F R E E   F L O AT   B Y   R E G I O N 

in % 

G   0 0 4

as of 1 February 2016

Rest of World  15 

24  USA

16  
France

7  
Scandinavia

16  Germany

in %

United Kingdom  22

42  
Block trades

33   Official  

trading

VOTING RIGHT NOTIFICATIONS 2015
According to the voting right notifications received in 2015, 
shares of NORMA Group designated as free floating and amount-
ing to over 3% are held by the following institutional investors: 

O V E R V I E W   O F   V O T I N G   R I G H T   N O T I F I C AT I O N S  

T   0 0 2

25   Alternative  

trading platforms

The percentage of shares traded on the official market declined 
to 33% compared to last year (2014: 41%). By contrast, the per-
centage of trading on alternative platforms increased from 21% 
to 25%. The percentage of shares traded via block trades also 
increased to 42% compared to last year (2014: 38%).

BROADLY DIVERSIFIED SH AR EHOLDER STRUCTUR E
The NORMA Group share has gained greater international rec-
ognition in recent years due to active investor relations work. As 
a result, foreign investors have become increasingly important. 
In the meantime, NORMA Group now has a regionally highly 
diversified shareholder base with a huge share of international 
investors mainly from the USA, the UK, France, Germany and 
Scandinavia.  G 004: Free Float by Region.

At the end of the reporting year, 95.6% of NORMA Group shares 
were held by institutional investors, 2.3% (2014: 2.4%) by man-
agement, and 2.1% (2014: 1.8%) by private investors. The num-
ber of private investors (excluding management) increased from 
2,510 to 2,833 over the course of financial year 2015.

in %

Ameriprise Financial Inc., Minneapolis, USA

Allianz Global Investors Europe GmbH,  
Frankfurt, Germany

BlackRock Inc., New York, USA

Mondrian Investment Partners, Ltd.,  
London, United Kingdom

BNP Paribas Investment Partners S.A., Paris, France

The Capital Group Companies, Inc., Los Angeles, USA

BNP Paribas Asset Management SAS, Paris, France

A X A S.A., Paris, France

9.96

5.02

4.94

4.85 

3.15

3.05

3.01

3.00

As of 31 December 2015. More information regarding the voting rights can be found  
on page 168. All voting right notifications are published on the Company’s website  
@ http://investors.normagroup.com. 

2015 A NNUAL GENER AL MEE TING
The Ordinary Annual General Meeting of NORMA Group SE was 
held on the premises of the Jahrhunderthalle in Frankfurt / Main 
on 20 May 2015. 25,000,072 of the 31,862,400 shares with  
voting rights, i.e. 78.47% of the share capital were represented 
at the meeting. The participating shareholders resolved a divi-
dend of EUR 0.75 per share. This corresponds to a distribution 
rate of 33.4% based on NORMA Group’s adjusted net profit for 
the financial year of EUR 71.5 million. All items on the agenda 
were approved by clear majorities. The voting results are avail-
able on the website @ http://investors.normagroup.com/hv.

27

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To Our ShareholdersNORMA Group on the Capital Market  
 
 
 
 
 
 
28

DIR ECTORS’ DE ALINGS
In  financial  year  2015,  two  transactions  were  reported  as  
Directors’ Dealings. These can be found in the Corporate Gov-
ernance Report.  Corporate Governance Report, p. 34.

R ESE ARCH COVER AGE INCR E ASED
In 2015, 21 analysts from different banks and research firms 
followed NORMA Group. As of 31 December 2015, there were 
13 recommendations to ‘buy’ the share. Eight analysts advised 
to ‘hold’ the share. The average price target was EUR 52.86 at 
the end of December 2015 and thus around 28% higher than 
the price target on 31 December 2014 (EUR 41.34).

A N A LY S T S   C O V E R I N G   N O R M A   G R O U P 

T   0 0 3

A N A LY S T   R E C O M M E N D AT I O N S  

G   0 0 5

as of 31 December 2015

Hold  8  

13  Buy

Baader Bank

Bankhaus Lampe 

Bankhaus Metzler

Bank of America Merrill Lynch

Berenberg Bank

Commerzbank AG

Deutsche Bank AG

DZ Bank AG

equinet Bank

Exane BNP Paribas

Goldman Sachs

Hauck & Aufhäuser

HSBC

Jeffries

Kepler Cheuvreux

Macquarie

MainFirst Bank AG 

NordLB

Oddo Seydler Bank AG

Steubing AG

Warburg Research GmbH

Peter Rothenaicher

Christian Ludwig

Jürgen Pieper

Sheila Weekes

Philippe Lorrain

Ingo-Martin Schachel

Tim Rokossa

Thorsten Reigber

Holger Schmidt

Gerhard Orgonas 

Will Wyman

Christian Glowa

Jörg-André Finke

Peter Reilly

Hans-Joachim Heimbürger

SUSTAIN ABLE IN VESTOR R EL ATIONS ACTIVITIES
NORMA Group’s investor relations activities seek to further 
increase awareness of the Company on the capital market, 
strengthen long-term confidence in its share and achieve a 
realistic and fair valuation. Therefore, the management and 
those responsible for investor relations hold many discussions 
with institutional investors, financial analysts and private share- 
holders over the course of the year.

The Management Board and the Investor Relations team of 
NORMA Group conducted 31 roadshows in Europe and North 
America’s most important financial centres in 2015. Further-
more, NORMA Group attended the following conferences. 

Christian Breitsprecher

Tobias Fahrenholz

•  Commerzbank German Investment Seminar, New York
•  Kepler Cheuvreux German Corporate Conference,  

Frank Schwope

Frankfurt / Main

Daniel Kukalj

•  Goldman Sachs European Small & Mid Cap Symposium, 

Michael Bröker

London

Christian Cohrs

•  Société Générale Nice Conference, Nice
•  Berenberg Energy Efficiency & Construction Sector  

In June 2015, Michael Bröker from Steubing AG published his 
initial opinion of NORMA Group by recommending the share for 
purchase and quoted a price target of EUR 58.00. In December 
2015, Holger Schmidt from equinet Bank AG published his initial 
assessment of NORMA Group by recommending the share for 
purchase and set his price target at EUR 60.00.

Conference, Zurich

•  Deutsche Bank German, Swiss & Austrian Conference, 

Berlin

•  Exane German Midcaps Forum, London
•  Jefferies Industrials Conference, New York
•  Commerzbank Sector Conference, Frankfurt / Main
•  UBS Best of Germany Conference, New York
•  Berenberg / Goldman Sachs German Corporate Conference, 

Munich

•  Baader Investment Conference, Munich
•  Berenberg European Conference, Bagshot / Surrey

SERVICE FOR SH AR EHOLDERS
Shareholders and those interested can register in the investor 
relations section of the Company website @ http://investors.
normagroup.com to receive the circular letter for investors from 
NORMA Group. They will be informed promptly by e-mail of any 
developments within the Group and automatically receive the 
regular publications.

NORMA Group SE Annual Report 2015 
Furthermore, comprehensive information on the NORMA Group 
share is published on the website. Besides financial reports and 
presentations that can be downloaded, all important financial 
market dates and details on how to reach the contact partners 
can be found there. The teleconferences on the quarterly and an-
nual financial statements are recorded and offered in audio format.

NOR M A GROUP 2014 A NNUAL R EPORT   

R ECEIVES NUMEROUS AWAR DS
NORMA Group’s 2014 Annual Report excelled in numerous 
national and international competitions and received the fol-
lowing awards:

•  L ACP Vision Award: Silver in the category  

‘Other – Specialized Materials’
•  The Best Annual Report 2015:  
5th place in the MDA X segment

•  Investors’ Darling: 4th place in the MDA X segment
•  Annual Report Competition (ARC) 2015: Bronze in the 
category ‘Traditional Annual Report: Connection Method’ 

•  FOX FINANCE 2015: awarded with Honors
•  GOOD DESIGN AWARD for outstanding design

K E Y   F I G U R E S   O F   T H E   N O R M A   G R O U P   S H A R E   S I N C E   T H E   I P O 

T   0 0 4

Closing price on 31 Dec (in EUR)

Highest price (in EUR)

Lowest price (in EUR)

MDA X level on 31 Dec 

2015

51.15

53.30

38.32

2014

2013

2012

2011

8 Apr 20111

39.64

43.59

30.76

36.09

39.95

21.00

21.00

23.10

15.85

16.00

21.58

11.41

21.00 2

n / a

n / a

20,774.62

16,934.85

16,574.45

11,914.37

8,897.81

10,539.6

Number of unweighted shares as of 31 Dec

31,862,400

31,862,400

31,862,400

31,862,400

31,862,400

31,862,400

Market capitalisation (in EUR millions)

1,630

1,263

1,150

669

510

88,888

73,932

86,570

54,432

46,393

4.10

2.31

2.78

0.90 3

1.8

32.3

22.1

2.80

1.72

2.24

0.75

1.9

33.4

23.05

2.53

1.74

1.95

0.70

1.9

35.9

20.7

1.04

1.78

1.94

0.65

3.1 

33.5 

11.8

1.45

1.19

1.92

0.60

3.8 

33.2

13.4

669

n / a

n / a

n / a

n / a

n / a

n / a

n / a

n / a

Average daily Xetra volume

  Shares

  EUR millions

Earnings per share (in EUR)

Adjusted earnings per share (in EUR)

Dividend per share (in EUR)

Dividend yield (in %)

Distribution rate (in %)

Price-earnings ratio

Selected indices

MDA X, CDA X, HDA X, Deutsche Börse Classic All Share Performance Index, Deutsche Börse Prime All 
Share Performance Index, EURO STOX X Total Market Growth, S&P Global SmallCap, STOX X All Europe 
Total Market Price Index, STOX X Global Total Market Price Index

1 IPO and first trading day of the NORMA Group share. 
3 In accordance with the Management Board’s proposal for the appropriation of net profit, subject to approval by the Annual General Meeting on 2 June 2016. 

2 Issuing price. 

S H A R E   P R I C E   D E V E L O P M E N T   S I N C E   T H E   I P O   I N   2 0 11 

G   0 0 6

in EUR

60

50

40

30

20

10

0

2011

2012

2013

2014

2015

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To Our ShareholdersNORMA Group on the Capital Market 
 
 
 
 
 
 
 
30

Supervisory Board Report 

COLL ABOR ATION BE T WEEN THE SUPERVISORY 

BOAR D A ND THE M A N AGEMENT BOAR D
The Supervisory Board of NORMA Group SE has monitored and 
advised on the activities of the Management Board in financial 
year 2015 in accordance with the rules of the German Stock 
Corporation Act, the German Corporate Governance Code and 
NORMA Group’s Articles of Association.

The Management Board reports to the Supervisory Board 
 regularly in written form on a monthly basis on the business 
development of NORMA Group SE and the Group and provides 
a forecast for the current financial year. The development of 
sales and earnings, incoming orders and order backlog are 
described in detail compared to the previous year and current 
targets. In addition to this monthly reporting and the Super-
visory Board meetings, the Chairman of the Management Board 
and the Chairman of the Supervisory Board engaged in regular 
exchanges on important topics in financial year 2015. 

The Management Board began each Supervisory Board meet-
ing by reporting on the overall economic situation and sec-
tor-specific conditions. In 2015, the weakening of the global 
economy and the consequent impact on NORMA Group were 
key topics. The Management Board then reported on the re-
spective business performance of NORMA Group and explained 
the earnings situation based on key indicators and their devel-
opment compared to the previous year and the budget. The 
Management Board discussed sales and the order situation 
for both the regions and the distribution channels. Accidents 
at work and countermeasures that have been introduced to 
improve work safety as well as quality and delivery were also 
discussed at each meeting. Furthermore, the Supervisory Board 
and Management Board discussed NORMA Group’s long-term 
strategic orientation and current M&A projects. The Chairman of 
the Audit Committee, Dr. Schug, reported to the other Supervi-
sory Board members after the meetings of the Audit Committee. 

At each regular meeting of the Supervisory Board, the Man-
agement Board also presents a risk report in which the prob-
ability of occurrence and potential effects of all relevant risks 
including any countermeasures are assessed. This regular risk 
reporting provides the Supervisory Board with a clear picture 
of which possible risks could have a negative impact on the 
Company’s assets, financial and earnings position. Moreover, 
compliance topics are also discussed at every Supervisory 
Board meeting. 

Two special issues were repeatedly discussed in 2015. Up until 
the end of the year, the Management Board reported on the 
respective progress made on implementing improvement mea-
sures at the plant in Auburn Hills. Based on a detailed action 
plan, weaknesses were eliminated in both the area of finances 
as well as operational areas, which had already been discov-
ered in the course of the audit conducted in 2014. Furthermore, 
the Supervisory Board discussed the new legal regulations on 
quotas for women and the targets to be set in greater detail at 
the first three meetings of the year. 

The Supervisory Board convened internally after each meeting 
with the Management Board. 

For transactions requiring approval, the Management Board 
sought the decisions of the Supervisory Board well in advance 
and presented the Supervisory Board with sufficiently detailed 
information in written form.

Besides the regularly recurring topics, the Supervisory Board 
also dealt with the following issues in financial year 2015:

Supervisory Board meeting held on 18 March 2015  
in Maintal
The 2014 annual financial statements and management report 
of NORMA Group SE as well as the corresponding  consolidated 

NORMA Group SE Annual Report 2015S up e r vi s o r y B o a r d Re p o r t 

31

Chairman of the Supervisory Board

Dr. Stefan Wolf 

finan cial statements and group management report present-
ed by the Management Board were discussed in detail by 
the Supervisory Board with the auditors in attendance from 
the engaged auditing firm, PricewaterhouseCoopers Aktien-
gesellschaft Wirtschaftsprüfungsgesellschaft (PWC). This dis-
cussion focused, among other topics, on the acquisitions of 
National Diversified Sales, Inc. (NDS) and Five Star in the US, 
the changes to the financing structure, the development of earn-
ings and cash flow and the further development of the internal 
control system. The Chairman of the Audit Committee reported 
on the detailed discussion of the financial statements at the 
meeting of the Audit Committee on 17 March 2015 at which 
these topics had already been discussed with the auditors and 
with representatives of the Finance / Controlling departments 
of NORMA Group. 

The consolidated financial statements of NORMA Group SE were 
prepared in accordance with section 315a of the German Com-
mercial Code (Handelsgesetzbuch, HGB) on the basis of the 
International Financial Reporting Standards (IFRS) as adopted 
in the EU. The auditor issued an unqualified opinion for the 2014 
annual financial statements and management report of NORMA 
Group SE as well as for the consolidated financial statements 
and group management report. The documents pertaining to 
the financial statements, the Management Board’s proposal for 
the appropriation of net profit and both auditors’ reports were 
submitted to the Supervisory Board. The Supervisory Board 
accepted the auditor’s findings and had no objections.

The Supervisory Board then approved and adopted the annual 
financial statements of NORMA Group SE as well as the 2014 
consolidated financial statements along with the associated 
management reports. The Supervisory Board also approved 
the Management Board’s recommendation on the utilisation of 
unappropriated net profits and an increase in the dividend to 
EUR 0.75 per ordinary share.

Subsequently, the Management Board presented a lease for a 
warehouse in the US that the Supervisory Board approved. The 
Management Board and Supervisory Board discussed plans for 
the 2015 Annual General Meeting, in particular the proposed res-
olutions on capital measures. In addition, the Management Board 
discussed the planned changes to the compliance organisation.

The Chairman explained the results of the efficiency audit pro-
vided for in the German Corporate Governance Code to the Su-
pervisory Board and discussed possible improvements with the 
other members of the Supervisory Board and the Management 
Board. The President of the Americas Region then introduced 
himself to the Supervisory Board at the end of the meeting.

Supervisory Board meeting held on 20 May 2015  
in Frankfurt / Main
The Supervisory Board meeting was held after the fourth An-
nual General Meeting of NORMA Group SE and started with a 
follow-up assessment of the Annual General Meeting.

The Management Board discussed the development of an EDI 
solution as part of the continued Microsoft A X implementation. 
The Supervisory Board approved an insourcing project in the 
US and the extension of a lease for NDS. The Management 
Board reported that a supplier to a subsidiary of NORMA Group 
had invoiced deliveries to the Company incorrectly and at the 
Company’s expense. The Supervisory Board then dealt with 
personnel issues in the US. The Supervisory and Management 
Boards agreed that the major accounting firms, including PWC, 
should be given the chance to bid on the audit of the financial 
statements for 2016.

Supervisory Board meeting held on 18 September 2015  
in Maintal
The Management Board presented its plans for NORMA Group’s 
IT structures and discussed these in detail with the Supervisory 

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To Our Shareholders 
 
 
 
 
 
32

Board. In connection with deliveries that were invoiced incor-
rectly, the Management Board reported on personnel measures 
and other steps aimed at minimising damages. The Manage-
ment Board also reported on internal analysis of the procedure 
regarding withholding taxes on intra-group licenses. The results 
of this analysis should also be communicated to the tax office 
accordingly. No deficits were found with the statutory audit of 
compliance with EMIR rules.  

Supervisory Board meeting held on 27 November 2015  
in Maintal  
The Management Board presented a detailed draft of the 2016 
budget and planning for 2016 through 2020 as well as the as-
sumptions the planning is based on. Planning is based on ex-
ternal data on the economic development of the international 
economic regions and for industries of relevance to NORMA 
Group. The Supervisory Board discussed the opportunities and 
risks of the anticipated market development, the assumptions 
concerning the development of significant items, and each item 
of planning. 

The medium-term planning for the years 2017 to 2020 was then 
discussed. The Audit Committee had already discussed the 
budget and medium-term planning in detail with the CFO the 
day before. The Supervisory Board finally approved the budget 
for financial year 2016 and the medium-term planning.

The Management and Supervisory Boards discussed the further 
development of NORMA Group’s strategy. It continues with the 
plans that had been developed together with an external con-
sultant in 2012. The Management Board presented the results 
of the tender for the audit of annual accounts. Furthermore, 
it explained that NORMA Group will use Microsoft A X as its 
standard ERP system. The Supervisory Board approved the 
proposal to improve the contracts with banks and prematurely 
terminate a cross-currency swap. The Management Board then 
reported on personnel changes in the EME A region.

TOPICS OF THE AUDIT COMMIT TEE
The Audit Committee of NORMA Group convened three times 
in the financial year just ended. In addition, it also held three 
detailed telephone conferences. The former CFO, Dr. Othmar 
Belker, who has since retired, participated in the meetings until 
March 2015, the new CFO, Dr. Michael Schneider, from July 
2015 on. Other participants were departmental managers of the 
second management level to advise on technical issues in their 
areas of responsibility, in particular Accounting & Reporting, 
Treasury, Compliance and Internal Revision. 

The Audit Committee discussed the main focuses, procedure 
and results of the audit of the individual and consolidated 
finan cial statements of NORMA Group SE with the auditors. 
One  focus of the work of the Audit Committee in 2015 was on 
NORMA Group Good Practice Controls. These are rules that 
are part of the internal control system that were bindingly intro-
duced at all NORMA Group sites in 2015. Other topics for the 
Audit Committee were the quarterly reporting, budget planning 

and medium-term planning. Other topics regularly discussed 
included the compliance management system and current com-
pliance issues, risk management and internal revision. The Audit 
Committee also discussed topics with the CFO that pertained to 
the Treasury, in particular foreign currency hedging instruments 
and improvements to the financing agreements, and the Com-
pany’s development in light of the targets published for 2015. 
He prepared the Annual Statement on the German Corporate 
Governance Code and topics for the Annual General Meeting. 
He also dealt in particular with the integration of NDS, the ERP 
system and the tendering of the annual audit. 

In addition to the Audit Committee meetings, the Chairman of 
the Audit Committee was in regular personal and telephone con-
tact with the CFO and the auditors to discuss possible areas of 
emphasis for the audit of the 2015 annual financial statements.

AT TENDA NCE OF MEE TINGS A ND   

CONFER ENCE CALLS, NO CONFLICTS OF INTER EST
All Supervisory Board members, Dr. Stefan Wolf (Chairman), 
Lars Berg (Vice-Chairman), Günter Hauptmann, Knut Michel-
berger, Dr. Christoph Schug and Erika Schulte, participated in 
all of the Supervisory Board meetings held in 2015.

All members of the Audit Committee, Dr. Christoph Schug as 
the Chairman, Lars Berg and Knut Michelberger, participated in 
all meetings and telephone conferences of the Audit Committee.

The General and Nomination Committee did not convene in 
2015. Personnel issues, in particular the selection of the new 
Chief Financial Officer, were prepared by the Chairman of the 
Supervisory Board and discussed with all of its members.

There were no conflicts of interest between the members of 
the Supervisory Board and the Company in financial year 2015.

INFOR M ATION ON THE AUDITOR
The 2014 annual financial statements for NORMA Group SE pre-
sented by the Management Board were audited by the auditing 
firm PricewaterhouseCoopers Aktiengesellschaft Wirtschafts-
prüfungsgesellschaft along with the management report and 
the corresponding consolidated financial statements and group 
management report. The audit mandate was issued on 19 Oc-
tober 2015. 

The auditors Dr. Ulrich Störk as well as Benjamin Hessel took 
part in the Supervisory Board meeting held to formally adopt the 
financial statements as well as three Audit Committee meetings 
and a conference call with the Audit Committee. 

APPROVAL OF THE 2015 A NNUAL   

FIN A NCIAL STATEMENTS 
The consolidated financial statements of NORMA Group SE 
were prepared in accordance with section 315a of the German 
Commercial Code (Handelsgesetzbuch, HGB) on the basis of 
International Financial Reporting Standards (IFRS) as adopted 
in the EU. The auditor issued an unqualified opinion for the 2015 

NORMA Group SE Annual Report 2015S up e r vi s o r y B o a r d Re p o r t 

33

annual financial statements and management report of NORMA 
Group SE as well as for the consolidated financial statements 
and group management report. The documents pertaining to 
the financial statements, the Management Board’s proposal for 
the appropriation of net profit and both auditors’ reports were 
submitted to the Supervisory Board. The Audit Committee and 
the Supervisory Board in its entirety thoroughly examined the 
reports and discussed and scrutinised them in detail together 
with the auditor. The Supervisory Board accepted the auditor’s 
findings and had no objections.

The Supervisory Board then approved the annual financial 
statements of NORMA Group SE and the 2015 consolidated 
financial statements together with their respective management 
reports at its meeting on 21 March 2016. The Supervisory Board 
approved the proposal on the appropriation of profits by the 
Management Board. NORMA Group SE’s annual financial state-
ments are thereby adopted in accordance with section 172 of 
the German Stock Corporation Act (Aktiengesetz, AktG). 

DECL AR ATION OF CONFOR MIT Y WITH   

THE GER M A N COR POR ATE GOVER N A NCE CODE
The Supervisory Board and Management Board dealt with the 
requirements of the German Corporate Governance Code and 
ratified the following Declaration on 19 February 2016: With the 
exceptions mentioned in the  Corporate Governance Report, 

p. 34, NORMA Group SE has complied with the recommenda-
tions of the German Corporate Governance Code as amended 
on 5 May 2015, published (on 12 June 2015) by the Federal 
Ministry of Justice in the official section of the Federal Gazette 
(‘Bundesanzeiger’) since its last Declaration was submitted 
and will continue to comply with the recommendations. The 
Corporate Governance Declarations made by NORMA Group 
SE are available on the Company’s website @ http://investors.
normagroup.com.

The Supervisory Board would like to thank all employees of 
NORMA Group all around the world and the Management Board 
for their personal efforts and successful work once again in 
financial year 2015. The Supervisory Board is confident that 
NORMA Group will continue to grow successfully in financial 
year 2016. 

Dettingen / Erms, 22 March 2016

Dr. Stefan Wolf
Chairman of the Supervisory Board

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To Our Shareholders 
 
 
 
 
 
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Corporate Governance Report

The following is the Management Board’s Declaration of Confor-
mity in accordance with article 289a of the German Commercial 
Code (Handelsgesetzbuch, HGB) and section 3.10 of the Ger-
man Corporate Governance Code. The Declaration is part of 
the Consolidated Group Management Report.

The management of NORMA Group is dedicated to achieving 
sustained economic success while complying with the Com-
pany’s social responsibility. Transparency, responsibility and 
sustainability are the principles that determine its actions. 

DECL AR ATION OF CONFOR MIT Y WITH THE   

GER M A N COR POR ATE GOVER N A NCE CODE 
The Supervisory Board and Management Board of NORMA 
Group SE thoroughly examined which of the German Corpo-
rate Governance Code’s recommendations and suggestions 
NORMA Group SE should follow and explains deviations from 
the recommendations and the reasons for deviating from the 
Code. The current Declaration dated 19 February 2016 as well 
as all the other Declarations are published on NORMA Group’s 
website. @ http://investors.normagroup.com. 

The Declaration dated 19 February 2016 is presented below:

With the following exceptions, NORMA Group SE complies with 
the recommendations of the German Corporate Governance 
Code as amended on 5 May 2015 (published on 12 June 2015) by 
the Federal Ministry of Justice in the official section of the Feder-
al Gazette (‘Bundesanzeiger’) since its last Declaration was sub-
mitted and will continue to comply with the recommendations:

1.   With respect to the compensation of the members of 
the Management Board, the Supervisory Board does 
not take into account the compensation of the upper 
management or the workforce as a whole (Section 4.2.2 
para. 2 of the German Corporate Governance Code).

 When determining the compensation of the Management 
Board, the Supervisory Board, advised by an external ex-
pert, also took into account the compensation structure of 
the Company as well as the entire NORMA Group. Due to 
NORMA Group’s dynamic development, the Supervisory 
Board has so far not explicitly defined the upper man-
agement or the relevant workforce and, therefore, does 
not take these groups or their development over time into 
account.

2.   The  remuneration  of  the  Management  Board  is  not 
capped, either in total or in terms of its variable com­
pensation elements (Section 4.2.3 para. 2 of the German 
Corporate Governance Code).
 The maximum gross option profit from the Matching Stock 
Programme for the Management Board is limited in total to 
a percentage of the average annual EBITA during the vesting 
period; therefore, a relative maximum limit that is dependent 
on the Company’s success is applied rather than a maxi-
mum monetary amount. 

 The maximum amount of the long-term variable remuner-
ation under the Long-Term Incentive Programme is limited 
to 250% of the amount that results based on the three-year 
 average value of the annual EBITA or the free cash flow that 
the Company has budgeted multiplied by the respective 
 bonus percentages set in the employment contract.

 In addition, the Supervisory Board may grant in its sole 
discretion a special bonus for extraordinary achievements 
which is not limited by a maximum amount. The Super-
visory Board does not believe such a maximum amount to 
be required because the Supervisory Board can ensure by 
specifically exercising its discretion that the requirement of 
adequacy under section 87 para. 1 of the German law on 
stock corporations is complied with.

NORMA Group SE Annual Report 2015 
 
 
 
C o r p o r a te G ove r n a n c e R e p o r t

35

3.   The remuneration of the Management Board is not to be 
disclosed on an individual basis (Section 4.2.5 para. 3 
of the German Corporate Governance Code).
 The Annual General Meeting held on 6 April 2011 resolved 
not to disclose the remuneration for individual Management 
Board members between 2011 and 2015. The Board is com-
mitted to upholding this resolution. For this reason, the refer-
ence tables attached to the German Corporate Governance 
Code cannot be used unchanged, but rather only the individ-
ual components of remuneration each as a total sum for the 
entire Management Board. Both the Management Board and 
the Supervisory Board believe that this overview is sufficient 
in assessing the appropriateness of the remuneration of the 
Management Board.

4.   Concrete objectives regarding the composition of the 
Supervisory Board are not set and, therefore, are not 
published in the Corporate Governance Report. There 
is no regular limit of length of membership of the Super­
visory Board (Section 5.4.1 para. 2 of the German Cor­
porate Governance Code).
 All members of the Supervisory Board will continue to com-
ply with all pertinent legislation related to Supervisory Board 
proposals for new Supervisory Board members. In doing 
so, the Supervisory Board takes into account the individ-
ual professional and personal qualifications of the relevant 
candidates independently of their gender. According to sec-
tion 2 para. 2 of the rules of procedure of the Supervisory 
Board, each member of the Supervisory Board shall have 
the required knowledge, abilities and functional experience 
to fulfil the duties properly and shall be sufficiently inde-
pendent. The tenure of a Supervisory Board member shall 
not be extended beyond his or her 70th birthday; a regular 
limit of length of membership of the Supervisory Board does 
not exist. Section 2 para. 3 of the rules of procedure of the 
Super visory Board provides for further principles which shall 
be taken into account in the Supervisory Board’s proposals 
for the election of the Supervisory Board by the general 
shareholders’ meeting. These principles comprise, amongst 
others, a maximum number of positions in other listed com-
panies and of former members of the Management Board 
within the Supervisory Board as well as the requirements 
of independence. In addition, attention shall be paid to the 
international activities of the Company and diversity.

 Taking into account the size of the Supervisory Board with 
only six members, the Supervisory Board does not believe 
the definition of additional concrete objectives for its com-
position to be appropriate.

5.   During the transformation of NORMA Group AG into an 
SE , the members of the Supervisory Board were not 
chosen in a separate election (Section 5.4.3 of the Ger­
man Corporate Governance Code).
 All members of the first Supervisory Board of NORMA Group 
SE were elected as part of the transformation pursuant to 
article 40 para. 2 2nd sentence SE VO in accordance with 

the Articles of Association to ensure that the resolution on 
the election of the members of the Supervisory Board could 
not be challenged separately. Otherwise, the risk could not 
be ruled out that the Company would have no Supervisory 
Board or that the board would have an insufficient number of 
members after the transformation was entered in the com-
mercial register.

ALLOCATION OF COMPE TENCES BE T WEEN THE   

M A N AGEMENT A ND THE SUPERVISORY BOAR D 
NORMA Group SE uses the same type of dual management 
system that German stock corporations use. Here, the Super-
visory and Management Boards are separate bodies. They have 
different functions and powers. The Management Board man-
ages the Company under its own responsibility. The Supervisory 
Board appoints, advises, monitors and dismisses members of 
the Management Board. 

The Management Board provides the Supervisory Board with 
regular updates about its business policies, the business devel-
opment, the position of the Company and any transactions that 
could have a significant impact on profitability or liquidity. The 
Management Board reports the key figures of the Group and 
the current course of business to the Supervisory Board on a 
monthly basis, in particular with regard to the published state-
ments on the expected development of the Company. Based on 
the written documents that were submitted to the Supervisory 
Board in advance, the members of the Management Board re-
port in great detail on business developments and provide an 
outlook on the expected future development of NORMA Group 
at the Supervisory Board meetings. Other recurring topics at all 
meetings include the monthly and quarterly figures, risk analysis 
and measures aimed at minimising any risks that had been de-
tected, reports by the respective Committee Chairmen on the 
previous meetings held and strategic projects. All Management 
Board members participate in the Supervisory Board meetings. 
The Supervisory Board convenes separately after meeting with 
the Management Board.

The Chairman of the Supervisory Board and the Chairman of 
the Management Board coordinate the collaboration of the two 
boards. They also stay in regular contact between Super visory 
Board meetings and discuss current corporate governance issues.

In accordance with the by-laws of the Management Board and 
NORMA Group’s Articles of Association, the Supervisory Board 
must approve certain important transactions before they can 
be executed by the Management Board and the Company’s 
employees. This applies not only for measures at NORMA Group 
SE, but also for measures at its subsidiaries. In order to ensure 
that the Management Board is promptly informed of corre-
sponding matters involving subsidiaries so that it can request 
the approval of the Supervisory Board, a hierarchical system of 
approval requirements organised by functional areas, levels of 
responsibility and countries applies worldwide at NORMA Group.

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36

M A N AGEMENT  BOAR D  A ND  R EGION AL  M A N AGEMENT
The Management Board of NORMA Group SE is composed of 
four members: Werner Deggim (Chief Executive Officer),  Bernd 
Kleinhens  (Managing  Director  Business  Development),  Dr. 
 Michael Schneider (CFO), and John Stephenson (Chief Operat-
ing Officer). The Chief Executive Officer also heads the Corpo-
rate Responsibility initiative of NORMA Group and is responsible 
for the topics Environmental, Social and Governance (ESG), in-
sofar as this does not concern individual issues, especially on 
the environment. Chief Operations Officer, Mr. Stephenson, is 
responsible for these matters.

The former CFO, Dr. Othmar Belker, left the Company at the 
end of his employment contract at the end of the first quarter 
of 2015. During the transition period, the Chief Executive Officer 
took over the duties of CFO until Dr. Michael Schneider took 
office on 1 July 2015.

The allocation of responsibilities and internal order of the Man-
agement Board are based on relevant legislation, NORMA Group 
SE’s Articles of Association and the Management Board by-laws 
enacted by the Supervisory Board as well as the internal guide-
lines, including the compliance documents and the business 
allocation plan. 

The Supervisory Board must approve of any transactions be-
tween NORMA Group companies on the one hand and a mem-
ber of the Management Board, related parties or businesses 
on the other hand. No such transactions took place in 2015.  

The Supervisory Board must also approve of any secondary ac-
tivities by a member of the Management Board. For instance, it 
has agreed that the CFO, Dr. Schneider, is still a member of the 
Supervisory Board of Leitwerk AG, Appenweier, and the Super-
visory Board of accuris AG, Munich. The remaining members of 
the Management Board do not have any secondary activities 
that are subject to approval. 

Local Presidents in the three regions EMEA, Americas and APAC 
are responsible for carrying out business on a daily basis. These 
three Presidents report directly to the CEO. The entire Man-
agement Board of NORMA Group SE meets at least once a 
year with the Presidents and their managers at the local head-
quarters – Singapore for the Asia-Pacific region, Auburn Hills, 
Michigan, for the Americas, and Maintal for the EMEA region. In 
addition, individual members of the Management Board meet 
regularly with the local teams. The managers at NORMA Group 
work in a matrix structure in which they have both a disciplinary 
as well as a technical supervisor. 

In general, Management Board resolutions are passed by simple 
majority. The Chairman has the deciding vote if the vote is tied. 
However, the members of the Management Board are obliged 
to make an effort to reach unanimous decisions. If a member 
of the Management Board cannot participate in a vote, his vote 
will be obtained at a later date. The entire Management Board 
is responsible with matters of particular importance. In accor-
dance with the Management Board by-laws, these include the 
following matters: producing the Management Board reports 
for the purpose of informing the Supervisory Board and the 
quarterly and half-yearly reports, fundamental organisational 
measures, including the acquisition or disposal of significant 
parts of companies and strategic and business planning issues, 
measures related to the implementation and supervision of a 
monitoring system pursuant to section 91 (2) of the German 
Stock Corporation Act (Aktiengesetz, AktG), issuing the Decla-
ration of Conformity pursuant to section 161 (1) AktG, preparing 
the consolidated and annual financial statements and similar 
reports, convening the Annual General Meeting and inquiries 
and recommendations by the Management Board that are to 
be handled and resolved by the Annual General Meeting. In 
addition, every Management Board member may request that 
a specific issue be dealt with by the entire Management Board. 
The Management Board did not form any committees. Board 
meetings are usually held once a month. In addition, the Board 
meets regularly at least once a month along with other execu-
tives of the Group.

Every Board member is obliged to inform the Supervisory Board 
immediately, but also the other members of the Management 
Board, of any conflicts of interest. No such conflicts of interest 
arose for a Board member in 2015.

SUPERVISORY BOAR D
The Supervisory Board of NORMA Group SE is comprised of 
the following six members:  

•  Dr. Stefan Wolf (Chairman of the Supervisory Board)
•  Lars M. Berg (Vice Chairman of the Supervisory Board)
•  Dr. Christoph Schug
•  Günter Hauptmann
•  Knut J. Michelberger
•  Erika Schulte

They are all representatives of the shareholders, in other words 
elected by the Annual General Meeting. NORMA Group SE is 
not a codetermined Company; therefore worker representatives 
are not represented on its Supervisory Board.

All members of the Supervisory Board are independent as 
defined in section 5.4.2 of the German Corporate Governance 
Code. No Supervisory Board member has ever served as a 
member of the Management Board of NORMA Group SE or 
been a member of management of any of its predecessor 
companies. 

Five of the six members of the Supervisory Board, Dr. Wolf, 
Mr. Berg, Mr. Hauptmann, Mr. Michelberger and Dr. Schug, 
have been members of the Supervisory Board since 2011. Mrs. 
Schulte has been a member of the Supervisory Board since 
2012. The term of all members of the Supervisory Board began 
in 2013 and lasts until the Annual General Meeting that resolves 
on discharging the Supervisory Board for the fourth financial 
year after commencement of the term (the 2013 financial year in 
which the term began is not counted) at the very longest and no 

NORMA Group SE Annual Report 2015C o r p o r a te G ove r n a n c e R e p o r t

37

later than six years after officially taking office. This is expected 
to be until the 2018 Annual General Meeting, 2019 at the latest.

All members of the Supervisory Board are obligated to report 
any conflicts of interest. No such conflicts of interest arose in 
2015. Furthermore, no member of the Supervisory Board exer-
cised an executive function or served as a consultant for a major 
competitor of NORMA Group. No consulting or other service 
contracts were concluded between any NORMA Group com-
panies and a member of the Supervisory Board.

In financial year 2015, the Supervisory Board of NORMA Group 
convened for four regular meetings. All members of the Super-
visory Board and the Management Board took part in these 
meetings. 

The Chairman of the Supervisory Board represents the Supervi-
sory Board externally. He organises the work of the Supervisory 
Board and chairs its meetings. The Supervisory Board can pass 
resolutions by simple majority, whereby the Chairman has the 
deciding vote if a vote is tied.

The Supervisory Board formed two committees: the Audit Com-
mittee and the General and Nomination Committee.

The Audit Committee deals in particular with monitoring the 
accounting process and the effectiveness of the internal control 
and risk management systems as well as the audit of the annual 
financial statements, in particular through the independence 
of the auditor, the additional services rendered by the auditor, 
engaging the auditor, determining areas of audit emphasis and 
agreeing to the auditor’s fees. The Audit Committee accom-
panies the collaboration between NORMA Group SE and the 
auditors and ensures that opportunities for improvement identi-
fied during the audit are promptly implemented. It is responsible 
for preparing the accounting documents and adopting the Su-
pervisory Board’s resolution on the consolidated and separate 
financial statements. Moreover, it is responsible for compliance 
and reviews the compliance with statutory provisions and the 
internal guidelines.

The Chairman of the Audit Committee is Dr. Christoph Schug 
and the other members are Lars M. Berg and Knut J. Michel-
berger. The members of the Audit Committee have special 
knowledge and experience in the application of accounting pol-
icies and internal control processes due, in particular, to their 
many years of work as either a Chief Financial Officer, a man-
aging director or a consultant. They are independent financial 
experts within the meaning of section 100 (5) AktG. The Audit 
Committee of NORMA Group convened three times in financial 
year 2015 and held three telephone conferences. 

The General and Nomination Committee prepares personnel- 
related decisions for the Supervisory Board. This committee 
has the following specific responsibilities: preparing Super-
visory Board resolutions regarding the formation, amendment 
and termination of employment contracts with members of 

the Management Board in accordance with the remuneration 
system approved by the Supervisory Board, preparing Super-
visory Board resolutions regarding legal applications to reduce 
the remuneration of a Management Board member pursuant 
to section 87 (2) AktG, preparing Supervisory Board resolu-
tions regarding the structure of the remuneration system for the 
Management Board, acting as representatives of the Company 
to Management Board members who have left the Company 
pursuant to section 112 AktG, approving secondary employ-
ment and external activities for Management Board members 
pursuant to section 88 AktG, granting loans to the persons 
specified in section 89 AktG (loans to members of the Manage-
ment Board) and section 115 AktG (loans to members of the 
Supervisory Board), approving contracts with members of the 
Supervisory Board pursuant to section 114 AktG and propos-
ing suitable candidates to the Annual General Meeting when 
there is a vote on Supervisory Board members. In 2015, the 
Chairman of the Supervisory Board, Dr. Stefan Wolf, served as 
the Chairman of the General and Nomination Committee and 
its other members were Dr. Christoph Schug and Lars M. Berg. 
No formal meeting of the General and Nomination Committee 
was held in 2015.

SH AR EHOLDERS A ND A NNUAL GENER AL MEE TING
The shareholders of a Societas Europaea decide on the Com-
pany’s important and fundamental matters. The shareholders 
exercise their voting rights at the Annual General Meeting, which 
takes place at least once every year. The Annual General Meet-
ing resolves among other topics on how earnings are to be 
distributed, the formal approval of the Management Board and 
the Supervisory Board, the selection of the auditor, but also on 
amendments to the Articles of Association.

Shareholders are entitled to vote if they are registered in the 
shareholders’ register of NORMA Group SE and provide NORMA 
Group SE or another location specified in the invitation with 
written notice, in German or English, at least six days before the 
Annual General Meeting that they will be attending. Each share 
entitles the bearer to one vote. 

NORMA Group SE publishes the invitation and all documents 
that are to be made available at the Annual General Meeting 
promptly on its website. Information regarding the number of at-
tendees and the voting results are published there following the 
Annual General Meeting. @ http://investors.normagroup.com/hv.

SH AR EHOLDINGS OF THE M A N AGEMENT BOAR D A ND 

SUPERVISORY BOAR D
On  31  December  2015,  the  Management  Board  and  the 
Supervisory Board jointly held 730,904 (2.3%) of the total 
31,862,400 shares of N O R M A Group S E. Members of the 
Supervisory Board held 87,083 (0.3%), and members of the 
Management Board 643,821 (2.0%). No member of the Man-
agement Board held more than 1% of the shares in NORMA 
Group SE. Most of these shares were acquired prior to the ini-
tial public offering in 2011 when interest in the former NORMA 
Group GmbH was transformed into NORMA Group AG shares. 

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To Our Shareholders 
 
 
 
 
 
38

Therefore, these acquisitions were never published as Direc-
tors’ Dealings.

DIR ECTORS’ DE ALINGS
According to section 15a of the German Securities Trading Act 
(Wertpapierhandelsgesetz, WpHG), members of the Manage-
ment Board and the Supervisory Board and related parties are 
obliged to disclose Directors’ Dealings in NORMA Group SE 
shares if the value of these transactions reaches or exceeds 
EUR 5,000 within a calendar year.

The following transactions were reported in connection with 
Directors’ Dealings in 2015:

D I R E C T O R S ’   D E A L I N G S  

T   0 0 5

Buyer / seller

Type of transaction

Date of transaction

Price per share in EUR

Number of shares

Total value in EUR

Bernd Kleinhens

Bernd Kleinhens

Sale

Sale

13 August 2015

14 August 2015

46.06

13,553

46.09

797

624,251.18

36,733.73

OTHER M A NDATES IN M A N AGEMENT BOAR DS OF 

LISTED COMPA NIES OR SUPERVISORY BODIES
Exercised professions and other mandates on Supervisory 
Boards or compared Supervisory Bodies of the members of 
NORMA Group’s Supervisory Board in financial year 2015, are 
shown in  table 006.

TARGE TS FOR THE SH AR E OF WOMEN   
According to the statutory requirements introduced in 2015, 
the Supervisory Board of NORMA Group SE has set targets 
for the proportion of women for the Supervisory Board and the 
Management Board respectively the Management Board for the 
management level of NORMA Group SE below the Management 
Board as well as a time limit for implementing them.

There is no need for the Supervisory Board of NORMA Group 
SE to be occupied by one-third women. The legal provisions 
for mandatory women quotas apply only to companies that 
are listed and codetermined. NORMA Group SE is listed, but 
not codetermined. The members of the Supervisory Board 
of NORMA Group SE are elected solely by the shareholders; 
Employee representatives are not represented on the Super-
visory Board.

STOCK OP TION PL A NS A ND   

EQUIT Y­ BASED INCENTIVE PROGR A MMES
The principles of the management remuneration are described 
in the remuneration report which is also part of the management 
report.  Remuneration Report, p. 90.

In financial year 2013, a Long-Term Incentive Programme (LTI) 
was launched for the second management level, which involves 
the employees participating in NORMA Group’s success over 
the medium term.

In setting the target values for the Supervisory Board and the 
Management Board, the Supervisory Board bases its decisions 
on the remaining term of office of the Supervisory Board and 
the terms of the Management Board member’s contracts of 
employment. The latest deadline for implementation of the tar-
gets that are to be set for the first time is 30 June 2017. The 
term of office of all Supervisory Board members and the terms 
of Management Board members end after this date. For this 
reason, the proportion of women cannot be expected to change 
before this date. Accordingly, the current status quo has been 

 O T H E R   M A N D AT E S   O F   T H E   S U P E R V I S O R Y   B O A R D   M E M B E R S 

T   0 0 6

Supervisory Board member, exercised office  Other mandates on Supervisory Boards and comparable committees 

Dr. Stefan Wolf, 
Chairman of the Management Board (CEO)  
of ElringKlinger AG

Lars Berg,                            
Consultant to various companies in the fields 
of telecommunications, media and finances

Member of the Supervisory Board of Allgaier Werke GmbH, Uhingen, Germany

Member of the Supervisory Board of Fielmann AG, Hamburg, Germany (up until 9 July 2015)

Chairman of the Supervisory Board of Net Insight AB, Stockholm, Sweden

Chairman of the Supervisory Board of Greater Than AB, Stockholm, Sweden (since 5 February 2016)

Member of the Supervisory Board of BioElectric Solutions AB, Stockholm, Sweden

Member of the Supervisory Board of OnePhone Holding AB, Stockholm, Sweden (up until 23 September 2015) 

Günter Hauptmann,
Consultant 

Member of the Supervisory Board of Geka GmbH, Bechhofen, Germany

Chairman of the Advisory Board of GIF GmbH, Alsdorf, Germany

Knut J. Michelberger, 
Member of the Management Board of  
Kaffee-Partner-Holding GmbH and its  
subsidiaries

Dr. Christoph Schug, 
Entrepreneur

Erika Schulte,
Managing Director of Hanau Wirtschafts-
förderung GmbH and Liquidator of Techno-
logie- und Gründerzentrum Hanau GmbH

Member of the Supervisory Board of Rena Technologies GmbH, Gütenbach, Germany

Member of the Board of Directors of AMEOS Gruppe AG, Zurich, Switzerland

Member of the Supervisory Board of BCG Baden-Baden Cosmetics Group AG, Baden-Baden, Germany 
(up until the end of May 2015)

No seats on other boards or comparable committees 

NORMA Group SE Annual Report 2015C o r p o r a te G ove r n a n c e R e p o r t

39

set as the target for the Supervisory Board and the Manage-
ment Board until 30 June 2017. The Supervisory Board currently 
has a  female  member; therefore the target for the proportion of 
women is one female member out of the six members in total. 
The Management Board is currently composed exclusively of 
men. Therefore, the target for the proportion of women on the 
Management Board remains zero.

At NORMA Group SE, ten out of the 17 employees who partici-
pated in the decision to define the targets and the reporting date 
in September 2015 were women. Of the total of four people, 
who form the first management level below the Management 
Board, two are women. NORMA Group SE has only one layer 
of management below the Management Board. It includes all 
persons who report directly to the Management Board and have 
management responsibilities towards employees. There is no 
second management level, for which the Management Board 
would have also had to set targets.

Given the current female representation of 50%, the Management 
Board has set the target for the proportion of women in the first 
management level below the Management Board that is to be 
met by 30 June 2017 at at least 25% or one woman. No reduc-
tion in the proportion of women is intended, nor is it to be ruled 
out that the percentage of women will increase compared to the 
current share. The Management Board has in its opinion proven 
with the current filling of management positions that it has suc-
ceeded and should be able to continue to recruit qualified wom-
en for leadership positions at NORMA Group SE in the future. 

At NORMA Group, targets for the management, the Supervisory 
Board and the top two levels of management were also set for 
another company, NORMA Germany GmbH. This company is 
not listed, but codetermined.

COMPLIA NCE   
NORMA Group’s compliance organisation seeks to prevent 
 violations of laws and other rules, in particular through preven-
tive measures. Nevertheless, if there is evidence of violations, 
these matters will be investigated promptly and thoroughly and 
the necessary consequences will be taken. Findings will be 
used to take steps to reduce the risk of future violations.

The Group-wide compliance activities are headed by the Chief 
Compliance Officer of NORMA Group. He works for NORMA 
Group SE and reports directly to the CEO. To further profes-
sionalise the compliance programme, NORMA Group bolstered 
its existing central compliance organisation in 2015 by hiring 
additional personnel. Besides the existing compliance depart-
ment at Group level, there are Compliance Officers at the level 
of the regions and the individual companies. For instance, the 
three regional Compliance Officers of the EME A, Americas and 
Asia-Pacific regions report to the Chief Compliance Officer. Fi-
nally, each operational Group company has its own Compliance 
Officer, who reports to the respective Regional Compliance 
Officer. The Supervisory Board monitors compliance with the 
compliance rules by the Management Board. 

The compliance organisation performs risk analysis together 
with the relevant functions and departments in order to deter-
mine and monitor the risk profile of countries, subsidiaries and 
functions. On the basis of this, it identifies the respective need 
to take action and initiates corresponding measures. It performs 
specific staff training at selected risk areas. In addition, all em-
ployees are trained on the basic compliance rules on location 
worldwide in personal training or online training. Employees 
receive important current compliance information on a regular 
basis on the intranet page, through the employee newsletter 
and in the form of notices.

The compliance guidelines of NORMA Group are an important 
means of demonstrating to employees their ethical and legal obli-
gations. The central compliance documents, the Code of Conduct 
and the two fundamental guidelines ‘Conflicts of interest’ and 
‘Anti-corruption’ are binding for all employees of NORMA Group. 
A separate Code of Conduct applies for suppliers. It should help 
to ensure that laws and ethical rules are respected within the 
supply chain of NORMA Group. The compliance documents are 
reviewed on a regular basis and adapted to changes in legal or 
social requirements if necessary and thus always kept up to date.

NORMA Group encourages its employees to report breaches of 
regulations and internal policies for all hierarchies. In 2015, the 
existing reporting procedures were further professionalised and 
an Internet-based whistleblower system was introduced. It en-
ables internal and external whistleblowers to report suspicious 
cases. The members of the compliance organisation always 
follow up on references to compliance violations. If violations of 
compliance rules are discovered or weaknesses in the organ-
isation are identified, management takes the necessary action 
promptly in cooperation with the compliance organisation. De-
pending on the actual case, these measures range from tar geted 
additional training and changes in organisational pro cesses 
to disciplinary means, including termination of employment.

INFOR M ATION ON THE AUDITOR A ND ROTATION
PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprü-
fungsgesellschaft, Frankfurt / Main, audited the financial state-
ments of NORMA Group SE / NORMA Group AG as well as the 
consolidated financial statements for the financial years 2011 
to 2015. Dr. Ulrich Störk held the office of the left undersigned 
auditor in each case. Furthermore, PWC retroactively audited 
the years 2009 and 2010 for the prospectus under his guidance 
as part of the IPO in 2011. If PWC is again proposed to the 
Annual General Meeting as auditor and elected by it, NORMA 
Group has already discussed with PWC that the position of 
the left undersigned auditor needs to be reassigned to ensure 
independence. The right undersigned auditor Benjamin Hessel 
held that position since the audit of financial year 2012.

To ensure the independence of the auditor, all services world-
wide that are to be rendered by a company that belongs to PWC 
to a NORMA Group company must first be approved by the Man-
agement Board of NORMA Group SE. The Board only agrees if 
there is a compelling content-related reference to the final audit.

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To Our Shareholders 
 
 
 
 
 
MEXICO
Mexico is on its way to becoming  
the manufacturing hub of the western  
car world. Over five million vehicles  
per year will be manufactured here  
by 2018. NORMA Group has been  
suc cessfully active in this country since  
2008 through its subsidiary NORMA  
Mexico.

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170

 
 
 
 
 
 
B R E E Z E   H E A V Y   D U T Y   T ­ B O L T   H O S E   C L A M P

The Breeze Heavy Duty T-Bolt Hose Clamp is also manufactured for the Mexican EJT  
market, among other purposes. It is intended for use in areas where other hose clamps would 
not do the job. Typical applications include air intake systems, charge air hose  
connections and a variety of hose and pipe joints. It can be supplied in different materials  
and in Quick Connect or Quick Release latch styles.

Mexico is the world’s fourth largest car importer.  
All major car manufacturers have already set up  
operations here or are planning to start production 
in the next few years. NORMA Group has also  
been present here with two production sites. From 
Juarez and Monterrey, NORMA Group customers  
in the automobile and commercial vehicle industries 
are supplied with high-quality joining products  
such as fluid systems and hose and profile clamps.

170

M I L L I O N   T O N S

That is the volume of CO 2 emissions that Mexico wants to avoid by 2030
in order to reduce its greenhouse gas emissions by about a quarter.
This goal is to be achieved mainly by adopting new emission standards.

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A N N U A L   R E P O R T   2 0 1 5

46
Principles of the Group

75
Forecast Report

  46  Business Model
  46  Organisational Structure
  47  Products and End Markets
  48  Unique Selling Propositions and Competitive Situation
  49  Economic and Legal Factors of Influence
  50  Goals and Strategy
  52  Control System and Control Parameters
  54  Research and Development

  75  General Economic and Industry-Specific Conditions
  77  Future Development of NORMA Group
  79  General Statement by the Management Board  

  on the Probable Development

80
Risk and Opportunity Report

56
Economic Report

  56  General Economic and Industry-Specific Conditions
  58  Significant Developments in 2015
  58  Actual Business Development Compared to Forecast
  59   General Statement by the Management Board on the 

  Course of Business and Economic Situation

  59  Earnings, Assets and Financial Position
  64  Segment Reporting
  66  Sustainable Value Creation
  66  Production and Logistics
  68  Quality Management
  68  Purchasing and Supplier Management
  70  Employees
  73  Environmental Protection and Ecological Management
  74  Marketing

  80  Risk and Opportunity Management System
  81  Internal Control and Risk Management System with  

  Regard to the Group Accounting Process
  82  Risk and Opportunity Profile of NORMA Group
  89  Assessment of the Overall Profile of Risks and
  Opportunities by the Management Board

90
Remuneration Report

  90  Remuneration of the Management Board
  93  Remuneration of the Supervisory Board

94
Other Legally Required Disclosures

75
Supplementary Report

97
Report on Transactions with Related Parties

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46

Consolidated Management Report 2015

Principles of the Group 

BUSINES S MODEL
NORMA Group is an international market and technology leader 
in the area of advanced engineered joining and mounting tech-
nology. With its 22 production sites and numerous sales offices, 
the Group has a global network with which it supplies more than 
10,000 customers in over 100 countries. NORMA Group’s pro-
duct portfolio includes approximately 35,000 high-quality joining 
products and solutions in the three product categories clamps 
(CL AMP), joining elements (CONNECT) and fluid systems / con-
nectors (FLUID). The products NORMA Group offers are used 
across industries in a wide range of applications, whereby the 
product specifications differ depending on the application and 
customer requirements.

High customer satisfaction forms the foundation of NORMA 
Group’s continued success. The main factors here are the cus-
tomised system solutions, the global availability of products in 
consistently high quality and delivery reliability.

By opening new plants and competence centres and making 
strategic acquisitions, NORMA Group has succeeded in ex-
panding its international presence quite significantly in recent 
years while optimising its distribution channels and intensifying 
its cooperation with local customers.

ORG A NISATION AL STRUCTUR E

Corporate legal structure
NORMA Group SE is the parent company of NORMA Group. It 
has its headquarters in Maintal near Frankfurt / Main, Ger many. 
NORMA Group SE serves as the formal legal holding of the 
Group. It is responsible for the strategic management of business 
activities. In addition, it is also responsible for communicating 
with the Company’s most important target audiences as well as 
for the Internal Revision.

Group-wide functional management responsibilities such as 
Group Accounting and Group Controlling, IT, and Treasury, 
are all based at the subsidiary NORMA Group Holding GmbH. 
Three regional management teams located in Auburn Hills, USA, 
 Maintal, Germany, and Singapore steer the specific business 
activities in the regions. This is how the Company ensures that 
subsidiaries are able to concentrate solely on everyday business.

As of 31 December 2015, NORMA Group SE holds shares in 
44 companies that belong to NORMA Group either directly or 
indirectly and are fully consolidated.  Notes, p. 125. 

Changes of legal structure
To reduce the complexity of its structures and costs, NORMA 
Group always strives to simplify its corporate structure while 
maintaining its focus on customer service. For this reason, the 
following corporate changes were made in 2015: The liquidation 
of Nordic Metalblok S.r.l which started in 2014 was completed 
at the end of 2015. Furthermore, the company Chien Jin Plastic 
Sdn. Bhd., which is located in Malaysia, was renamed NORMA 
Products Malaysia Sdn. Bhd. The corporate changes mentioned 
will have no impact on the operational business.

Group management
NORMA Group SE has a dual management system that con-
sists of a Management Board and a Supervisory Board. The 
Management Board comprised of four members, manages the 
Company under its own responsibility, while the Supervisory 
Board advises and monitors the Management Board. The Su-
pervisory Board consists of six members who have been elect-
ed by the shareholders at the Annual General Meeting. Detailed 
information on the composition of the Management Board and 
the Super visory Board, as well as the distribution of responsi-
bilities among themselves, can be found in the Corporate Gov-
ernance Report, which forms part of the Management Report. 

NORMA Group SE Annual Report 2015N O R M A   G R O U P   ( S I M P L I F I E D   S T R U C T U R E ) 1 

G   0 0 7

NORMA Group SE

NORMA Group Holding  
(Germany)

NORMA Pennsylvania  
(USA)

NORMA Group APAC Holding 
(Singapore)

Craig Assembly 
(USA)

NORMA 
Michigan (USA)

R.G.R AY 
(USA)

NORMA Group 
Mexico

National  
Diversified Sales 
(USA)

NORMA DS 
Mexico

NORMA 
Singapore

NORMA 
Australia

Guyco 
(Australia)

NORMA 
Brazil

NORMA LLC 
(USA)

NORMA Products 
Malaysia

NORMA 
Thailand

NORMA EJT 
(China)

NORMA 
Korea

NORMA 
Japan

NORMA 
India

NORMA 
Serbia

NORMA 
Poland

NORMA 
Czech

NORMA 
Turkey

NORMA 
Spain

NORMA 
UK

NORMA 
Russia

NORMA 
Germany

Groen BV 
(The Netherlands)

NORMA 
Netherlands

NORMA 
Italy

NORMA 
France

NORMA 
Sweden

Connectors 
Verbindungs- 
technik AG (CH)

NORMA 
China 2

1 A list of the Group companies and NORMA Group’s shareholdings as of 31 December 2015 can be found in the  Notes on page 126.
2 NORMA China is organisationally assigned to the APAC segment. In terms of company law, it belongs to NORMA Group Holding GmbH. 

The  Statement of Corporate Governance pursuant to section 
289a HGB, including the Declaration of Conformity pursuant 
to section 161 AktG, a description of the procedures of the 
Management Board and the Supervisory Board, and relevant 
information on corporate governance practices, is also part of 
the Corporate Governance Report.  Corporate Governance 
Report, p. 34. The curriculum vitae of the Supervisory and Man-
agement Board members are published on NORMA Group’s 
website. @ http://investors.normagroup.com. 

Operative segmentation by regions 
NORMA Group’s strategy is based, among other considerations, 
on regional growth targets. In order to achieve these, the op-
erative business is managed by the three regional segments 
EM E A (Europe, Middle East and Africa), the Americas and 
Asia-Pacific (APAC). All three regions have networked regional 
and cross-company organisations with different functions. The 
internal Group reporting and control system that Management 
uses is also therefore quite regional in nature. The distribution 
service is based on regional and local priorities. 

PRODUCTS A ND END M AR KE TS 

Product portfolio
The products that NORMA Group offers can for the most part be 
divided into the three product categories clamps (CL AMP), join-
ing elements (CONNECT) and fluid systems / connectors (FLUID).

The clamp products (CL AMP) are manufactured from unalloyed 
steels or stainless steel and are generally used to join or seal 
elastomer hoses. 

The connection products (CONNECT) include connectors made 
of unalloyed steels or stainless steel that are partly equipped 
with elastomer or metal seals and are used as the joining and 
sealing elements of metal and thermoplastic pipes. 

FLUID products are either single or multiple layer thermoplastic 
plug-in connectors for liquid systems that reduce installation 
times, ensure reliable flow of liquids or gases and occasion-
ally replace conventional products such as elastomer hoses. 

47

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Consolidated Management ReportPrinciples of the Group 
 
 
 
 
 
48

O R G A N I S AT I O N A L   S T R U C T U R E   O F   N O R M A   G R O U P  

G   0 0 8

NORMA Group SE

PARENT COMPANY

UNDER COMPANY L AW

EME A

Americas

Asia-Pacific

SEGMENTS

Engineered Joining Technology (EJT)

Distribution Services (DS)

DISTRIBUTION CHANNELS

In  addition, the FLUID division’s product range includes solu-
tions for applications in the sectors of storm water management 
and landscape irrigation, but also joining components for infra-
structure solutions in the area of water. 

NORMA Group’s advanced engineered joining technology is 
used in all applications in which pipelines, tubes and  other 
systems need to be connected together. Because joining tech-
nology plays a role in nearly all industries, NORMA Group serves 
many different end markets. Besides the automotive, commercial 
vehicle, and aviation industry, NORMA Group is also active in 
the construction industry, the pharmaceutical and biotechnology 
fields, agriculture and the drinking water supply and irrigation 
industry. NORMA Group products are also used in consumer 
products such as home appliances.

Two complementary distribution channels
NORMA Group supplies its customers via two different sales 
channels:

•  Engineered Joining Technology – EJT and
•  Distribution Services – DS. 

The two distribution channels differ in terms of the degree of 
specification of the products, while having intersections in pro-
duction and development that enable cost benefits and ensure 
quality assurance.

The area of EJT includes sophisticated, individually customised 
joining technology and is particularly characterised by close de-
velopment partnerships with OEMs (original equipment manu-
facturers). NORMA Group’s central development departments and 
resident engineers work together with the customer on develop-
ing solutions for specific industrial challenges. Due to the constant 
proximity to customers in the area of EJT, NORMA Group’s engi-
neers gain comprehensive knowledge and a deep understand-
ing of the various challenges their end markets and customers 
face. Such development partnerships result in high-technology 
products that are designed not only to meet the needs of cus-
tomers with respect to efficiency and performance, but that also 
take aspects such as weight reduction and quick installation into 
consideration. As a result, they generate substantial added value 
for the customers and contribute to their economic success.

S A L E S   B Y   E N D   M A R K E T S   I N   2 0 15   
( P R O   F O R M A   2 0 14 * ) 

in % 

19 (18) 
Water Management 

G   0 0 9

2014 in brackets

26 (25) 
Industrial Suppliers

DS   
39 (42) 

EJT   
61 (58) 

20 (24) 
Distributors

8 (8) 
Commercial Vehicle OEMs

27 (25)   
Passenger Vehicle OEMs

*  In order to facilitate comparison, the previous year’s figures include NDS sales for the 

full year 2014. 

Via its Distribution Services (DS), NORMA Group markets a 
broad range of high-quality, standardised brand products. In 
addition to its own global distribution network, the Company 
also relies on multipliers such as sales representatives, retailers 
and importers. Its customers include, among others, distribu-
tors, specialised wholesalers, OEM customers in the aftermarket 
segment, do-it-yourself stores and small application industries. 
The brands ABA ®, Breeze®, Clamp-All®, CONNECTORS ®, FISH ®, 
Five Star®, Gemi®, NDS ®, NORMA ®, R.G.RAY®, Serflex®, TERRY® 
and TORCA ® exemplify technological know-how, high quality 
and reliability and meet the technical standards of the countries 
in which they are sold.

UNIQUE SELLING PROPOSITIONS   

A ND COMPE TITIVE SITUATION

Economies of scale and synergies 
By combining expertise in developing customised solutions 
for industrial customers (EJT) and providing high-quality stan-
dard brand products through global distribution (DS), NORMA 
Group is not only able to realise cross-selling effects, but also 
many synergies in the areas of production, logistics and sales. 

NORMA Group SE Annual Report 2015O V E R V I E W   O F   E N D   M A R K E T S   A N D   B R A N D S   B Y   S E G M E N T 

T   0 0 7

Segment

Main product categories

Distribution channels End markets

Brands

CL AMP
CONNECT
FLUID

CL AMP
CONNECT
FLUID

CL AMP
CONNECT
FLUID

EME A

Americas

Asia-Pacific

EJT 
DS

EJT 
DS

EJT 
DS

Industrial suppliers, Passenger vehicle OEMs, 
Distributors, Commercial vehicle OEMs,  
Pharma / Biotechnology, Water management

ABA ®, CONNECTORS ®, Gemi®, 
NORMA ®, Serflex®, TERRY®

Industrial suppliers, Passenger vehicle OEMs, 
Distributors, Commercial vehicle OEMs,  
Pharma / Biotechnology, Water management

ABA ®, Breeze®, Clamp-All®, 
 CONNECTORS ®, Five Star®, Gemi®, 
NDS ®, NORMA ®, R.G.R AY®, TORCA ®

Industrial suppliers, Passenger vehicle OEMs, 
Distributors, Commercial vehicle OEMs,  
Pharma / Biotechnology, Water management

ABA ®, Breeze®,  CONNECTORS ®, 
FISH ®, Gemi®, NORMA ®

In  addition, the Company benefits from significant economies of 
scale and scope due to the broad variety of its product offerings 
and high quantities and therefore differentiates itself clearly from 
smaller, usually more specialised competitors.

Broad diversification with respect to products
With its products, NORMA Group provides solutions for numer-
ous industrial applications. Its expertise covers metal-based 
connection solutions and products (CL AMP and CONNECT) as 
well as thermoplastic materials (FLUID). Thanks to the unique 
combination of expertise in both metal and plastics processing 
and the broad diversification of its product portfolio, NORMA 
Group can offer its customers a wide range of solutions to dif-
ferent problems from a single source.

Competitive environment
In the area of Engineered Joining Technology, NORMA Group 
operates in a highly fragmented market, which is character-
ised by a very heterogeneous structure due to the abundance 
of specialised industrial companies. With its diversified prod-
uct portfolio and international business alignment, however, 
NORMA Group stands out from its mostly only regionally active 
competitors.

Furthermore, NORMA Group sees itself as a provider of solu-
tions that are based on the specific needs of its customers 
and generate significant value for them. With this approach, the 
Company differentiates itself particularly in the area of CL AMP 
and CONNECT from the large number of smaller competitors 
who specialise in marketing only specific groups of products.

In the area of FLUID, NORMA Group finds itself facing mainly 
competitors that are globally active and mainly offer solutions 
that are based on rubber and elastomer products. NORMA 
Group, however, has focused more on innovative plastic-based 
solutions that generate significantly higher value for its custom-
ers due to their lower weight and price, as well as the environ-
mental compatibility of the materials used. 

brands that are the result of a deliberate brand policy that fo-
cuses on the regional needs of its customers. In addition, cus-
tomers appreciate the high quality of service. NORMA Group 
offers its trade customers a complete range of products that 
meets all of their end users’ needs. These products are avail-
able on short notice, therefore the dealer is always in a position 
to meet his delivery obligations even with uncommon applica-
tions or if demand fluctuates. 

ECONOMIC A ND LEG AL FACTORS OF INFLUENCE 

Economic factors 
NORMA Group is active in many different industries and regions. 
Seasonal and economic fluctuations in individual countries or 
industries can have varying effects on customer demand and 
the order situation at NORMA Group. Thanks to its diversified 
product portfolio and broad customer base, NORMA Group 
is, however, perfectly equipped to compensate for temporary 
drops in demand. Temporary production peaks can be inter-
cepted quite flexibly due to its efficient production structures 
and use of temporary workers. Additionally, the high proportion 
of long-term development partnerships makes NORMA Group 
more independent of short-term fluctuations in demand. 

Exchange rate fluctuations
Due to NORMA Group’s international activities, exchange rate 
fluctuations also influence its business. While fluctuations be-
tween two non-euro currencies have only little impact on the 
operating result of NORMA Group as a result of regional produc-
tion, exchange rate fluctuations against the euro as the reporting 
currency may have a greater impact on its results. As a result of 
the acquisition of National Diversified Sales (NDS) in 2014, US 
dollar exposure increased in financial year 2015 compared to 
the previous year. NORMA Group generated around 45 percent 
of its sales in US dollars in 2015; therefore the consolidated re-
sult was particularly affected by changes in the value of the US 
dollar against the euro.  Risk and Opportunity Report, p. 83 
and Notes, p. 127.

In the much more standardised sales channel Distribution Ser-
vices, NORMA Group is active in mass markets and competes 
primarily with providers of similar standardised products. It 
differentiates itself from them particularly through its strong 

Changes in personnel and material costs 
With respect to costs, the development of wages and salaries 
in particular has an effect on NORMA Group, as do changes in 
material costs. 

49

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Consolidated Management ReportPrinciples of the Group 
 
 
 
 
 
 
50

Because the majority of the companies that make up NORMA 
Group are not bound by a collective agreement, personnel costs 
are based mainly on the country-specific development of the 
cost of living. For companies that have collective agreements, 
for example in Germany and Sweden, personnel costs are in-
fluenced by the cost levels in the collective agreements or by 
the outcomes of local collective pay negotiations.

Short-term fluctuations in material prices generally have less 
effect on earnings because the prices for important materials 
are set in long-term contracts – generally one year – when an 
order is placed. This pertains to both procurement as well as 
sales to customers. 

The ongoing productivity improvements defined as part of the 
Global Excellence Programme that was introduced back in 2009 
contribute to continuous optimisation of the cost structure and 
help to compensate for negative developments with regard to 
costs.  Production and Logistics, p. 66.

Legal and tax-related aspects
Due to the international focus of the business and against the 
background of its acquisition strategy, various legal and tax-re-
lated regulations are of relevance to NORMA Group. Among 
others, these include product safety and product liability laws, 
construction, environmental and employment-related regula-
tions as well as foreign trade and patent laws.  Risk and Op-
portunity Report, p. 88.

The growing density of regulation in environmental law, in par-
ticular, has an impact on NORMA Group’s product strategy. 
For example, new emission regulations, especially in the auto-
motive and commercial vehicle industry, increase the demand 
for  inno vative  joining  technology  and  thus  benefit  N O R M A 
Group’s business. It cannot yet be said whether new risks or 
opportunities will arise for NORMA Group from the current dis-
cussion surrounding compliance with emission standards for 
diesel vehicles. Here, a possible decline in demand for diesel 
vehicles could be compensated for by the demand for gasoline 
engines. At the same time, this discussion is driving the ef-
forts of OEMs to meet stricter emission targets. NORMA Group 

 therefore  continues to assume that the gradual implementation 
of existing and new emission standards will have a positive im-
pact on its worldwide business.

Furthermore, NORMA Group also expects country-specific reg-
ulations for car fleets to have a positive effect on sales in the 
medium term. In this case, lower average emission ceilings per 
vehicle fleet will be mandatory in the years to come.  T 008: 
Regulation of Average Emissions (CO 2) for Vehicle Fleets. Vehicle 
manufacturers will have to invest in low-emission technologies in 
order to achieve the required emission targets. NORMA Group’s 
products are of great benefit to OEM customers as they strive 
to comply with these requirements.

By acquiring National Diversified Sales (NDS) at the end of 2014, 
the various regulatory initiatives due to increasing environmental 
problems, water shortages and water pollution are of great-
er relevance for NORMA Group. Therefore, in various regions, 
such as California, for example, households and companies are 
being called upon to convert technical equipment and lower 
their water consumption. In addition, innovations and growth 
are being pushed forward in these markets. NORMA Group will 
help to meet these needs with its efficient solutions for the water 
supply and infrastructure. The Company expects these stricter 
regulations regarding the use of water to have a positive effect 
on its business.

GOALS A ND STR ATEGY 
NORMA Group’s strategic goal is the sustainable increase of 
the company value. In both distribution channels and all regions 
the focus lies on the continuous extension of business activities 
and the increase in market shares in all business segments. 
Here, NORMA Group also relies on targeted acquisitions that will 
contribute to the diversification of the business and strengthen 
growth. Furthermore, the Group also focuses closely on high 
profitability and stable cash flows. By focusing on innovations 
and high service quality, the Company seeks to sustainably 
increase the value of NORMA Group and achieve the highest 
level of customer satisfaction. Measures to achieve these goals 
will always take sustainable business practices and relationships 
into account.

R E G U L AT I O N   O F   AV E R A G E   E M I S S I O N S   ( C O 2)   F O R   V E H I C L E   F L E E T S 1 

T   0 0 8

Fleet goal year 1

Fleet goal year 2

Region

EU

USA

China

Japan

India

Target  
year 1

Target  
year 2

Duration  
in years

under  
national  
laws

converted  

into  
g / km 2

under  
national  
laws

converted  

into  
g / km 2

Change 
 in %

CAGR  
in %

2015

2016

2015

2015

2016

2021

2025

2020

2020

2021

6

9

5

5

5

130 g / km

37.8 mpg

6.9 l / 100 km

16.8 km / l

130 g / km

130

139

161

139

130

95 g / km

56.2 mpg

5.0 l / 100 km

20.3 km / l

113 g / km

95

88

117

115

113

−27

−37

−27

−17

−13

−5.1

−5.0

−6.2

−3.7

−2.8

1 Emission regulation schedule for cars with gasoline engines (source: European Union, ICCT, NORMA Group).
2 Fuel consumption data is normalised as g CO 2 / km in accordance with the NEDC.

NORMA Group SE Annual Report 2015 
 
 
Robust business model through broad diversification 
Broad diversification with respect to the products, regions and 
end markets that the Company operates in represents the core 
of NORMA Group’s growth strategy. The Company is able to 
expand and strengthen its business activities and international 
presence by constantly adding application solutions for existing 
EJT customers, identifying and signing up new EJT custom-
ers, extending and deepening its customer base in the area of 
Distribution Services and entering new markets with attractive 
growth potential. NORMA Group sees immense growth potential 
especially in the emerging markets where demand for advanced 
engineered joining technology is on the rise in all industries 
due to the ongoing industrialisation and increasing quality re-
quirements. To benefit from this growth trend, NORMA Group 
has positioned itself in the major Asian growth markets of India 
and China as well as in the emerging economies of South and 
Central America in recent years. In order to meet the increasing 
long-term demand in these regions, the sites in Asia and South 
America will be expanded even further in the mid-term.

Selective value-added acquisitions to  
supplement organic growth
By making select acquisitions, NORMA Group intends to con-
tribute to the diversification of its business and strengthen its 
growth. Acquisitions are therefore an integral part of the Com-
pany’s long-term growth strategy. NORMA Group observes 
the market for engineered joining technology very closely and 
contributes to its consolidation through targeted acquisitions. 
NORMA Group has acquired nine companies since the IPO in 
2011 and successfully integrated them into the Group. 

The main focus of M&A activities is always on companies that 
help to realise the diversification objectives of NORMA Group 
and / or to generate synergies. The preservation of growth 
and high profitability also play an important role. For example, 
NORMA Group expanded its activities in the lucrative field of 
water quite significantly by acquiring National Diversified Sales 
in 2014 and is thus driving its growth and increasing the diver-
sification of its business.

In identifying new end markets, NORMA Group places a strate-
gic focus on niche markets with attractive margins, sophisticat-
ed products, fast-growing sales opportunities and a fragmented 
competition environment. By engaging in strategic knowledge 
transfer to new, fast-growing industries, the Company seeks to 
achieve broad diversification with respect to the end markets. 
This also strengthens the sustainable earnings profile, indepen-
dence from economic trends and contributes to the stability of 
the business. The large number of relevant growth trends in 
the end markets that NORMA Group serves offer the Company 
attractive growth potential.  Products and End Markets, p. 47.

Furthermore, NORMA Group focuses on expanding in new ap-
plication areas of existing customers in which no NORMA Group 
components are being used yet. The goal here is to achieve 
high market penetration within the various individual technical 
applications.

Focus on high-quality joining technology and  
sustainable product solutions
The technological requirements that end products for NORMA 
Group’s customers must meet constantly change. Increasing 
environmental consciousness, rising fuel costs and growing 
cost pressure also play key roles for virtually every industry. 
Other factors include binding targets by lawmakers that place 
special requirements on the materials used, particularly in 
the automotive and commercial vehicle industry, due to more 
stringent emission regulations or special requirements.  Eco-
nomic and Legal Factors, p. 49. This marks the starting point 
for the development of new products. NORMA Group therefore 
focuses on value-added solutions that assist its customers in 
reducing emissions, leakages, weight, space and installation 
time. Innovations play an important role in meeting customer 
requirements, which increase with each new production cycle. 
Therefore, NORMA Group employs more than 270 engineers 

S T R AT E G I C   G O A L S   O F   N O R M A   G R O U P 

G   0 10

NORMA Group strategic goals

Increase company value

Increase market share

High level of customer satisfaction

Diversification

Innovation

Quality

Efficiency

Acquisitions

Strategic focus

51

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Consolidated Management ReportPrinciples of the Group 
 
 
 
 
 
52

who constantly work on developing new solutions and optimis-
ing existing systems. NORMA Group invests around 5% of its 
EJT sales in research and development activities to sustainably 
strengthen its power of innovation.  Research and Develop-
ment, p. 54.

as studies from important economic research institutes on the 
development of production and sales figures in the relevant 
customer industries. In addition, the customer order patterns 
in the area of Distribution Services and the order book also 
provide an indication of the expected revenue.

Highest quality standards and strong brands 
Although the joining products that NORMA Group sells make 
up a relatively small value proportion of the final product, they 
are often mission-critical. Quality management therefore plays 
a crucial role for NORMA Group. The high quality standards are 
highly appreciated by customers and regularly receive awards. 
 Quality Management, p. 68.

The area Distribution Services which offers and sells more 
standardised brand products is based on a specific, region-
ally-driven brand strategy that is based on the respective per-
formance parameters of the well-known brands.  Marketing, 
p. 74. In this business unit, the focus is on ensuring high-quality 
service and the availability of products at all times. NORMA 
Group ensures this through its worldwide distribution network. 

Ongoing efficiency improvements
In order to increase NORMA Group’s profitability, the focus is 
on continuously improving processes in all functional areas and 
regions. The Global Excellence Programme launched back in 
2009 serves as an important tool for achieving this. As part of 
this programme, all internal operative processes are continu-
ously optimised. Projects on increasing efficiency are systemat-
ically recorded and monitored using a web-based programme. 
This makes it possible to quantify the monetary savings that 
result from a specific measure fairly accurately at the end of 
the 12-month project cycles. Senior management reviews the 
current status of all projects once a month and a steering com-
mittee does so once a quarter. The aim of the programme is to 
be able to absorb and minimise both the unexpected negative 
cost developments and inflationary cost increases.

CONTROL SYSTEM A ND CONTROL PAR A ME TERS 
The consistent focus on the Group objectives mentioned is 
also reflected in the internal control system at NORMA Group, 
which relies on both financial and non-financial control pa-
rameters.

Important financial control parameters 
The most important financial control parameters for NORMA 
Group include the following value-oriented indicators that are 
directly related to value creation at NORMA Group: Group 
sales, profitability (adjusted EBITA margin) and net operating 
cash flow. 

NORMA Group strives to achieve short and medium term growth 
in sales that exceeds the market average. Due to the heteroge-
neous industries that use joining technologies, the Management 
Board aligns its forecast of expected market development on 
selected early indicators. These are internal analyses as well 

The adjusted EBITA margin (EBITA as a percentage of sales) as 
another key performance indicator for NORMA Group provides 
information on the profitability of its business activities. Both, 
performance in the past and the planning of the individual busi-
ness units, are used in forecasting the EBITA target value. The 
target margin for the Group is determined as the weighted av-
erage of the divisions. It is adjusted for the amortisation effects 
from the purchase price allocation of acquired companies as 
well as for potential integration and transaction costs.  Notes, 
adjustments, p. 130. The price development of raw materials 
of importance to NORMA Group that would have a negative 
impact on the margin serves as an early indicator of changes in 
major cost items, such as the costs of materials, for instance. 
For this reason, the respective markets and commodity prices 
are observed constantly and the prices for key materials are 
contractually fixed if deemed necessary.

Operating net cash flow is yet another target figure besides 
those already listed. By focusing on this financial indicator, 
NORMA Group ensures that the financial solidity of the Group 
is maintained in the future. It is calculated based on the  EBITDA 
plus changes in working capital, less investments from the op-
erational business. 

All financial indicators are planned and continuously monitored 
at the Group, regional and Group company levels. Deviations 
between forecasted and actually achieved targets are measured 
on a monthly basis inside all local companies and are aggregat-
ed at the level of regional segments within the monthly reporting 
for the Management Board. Detailed business plans are regu-
larly projected based on existing monthly and quarterly results 
that perhaps include various scenarios.

Important non-financial control parameters
The most important non-financial control parameters for NORMA 
Group include the extent of market penetration, the Group’s 
power of innovation, problem-solving behaviour and the sustain-
able overall development of NORMA Group as a whole. 

NORMA Group always pursues the objective to sustainably ex-
pand its business and achieve sales growth and profitability that 
are higher than average by industry comparison. Particularly by 
offering innovative solutions, NORMA Group is able to create 
value creation potential in various areas of application and nu-
merous industries. The Group’s organic growth is thus a sign 
of NORMA Group’s market penetration.

Sustainably securing its innovation capability is a key driver for 
the future growth of NORMA Group. The Group uses patents 
as a way of protecting its innovations. The number of patent 

NORMA Group SE Annual Report 2015F I N A N C I A L   C O N T R O L   PA R A M E T E R S  

Group sales (in EUR millions)

Adjusted EBITA margin (in %)

Operating net cash flow (in EUR millions)

1 Adjusted for currency effects. 

2 Adjusted for acquisition-related and currency effects.

N O N - F I N A N C I A L   C O N T R O L   PA R A M E T E R S  

2015

2014

889.6

17.6

134.71

694.7

17.5

109.2 2

2013

635.5

17.7

103.9

53

T   0 0 9

2012

604.6

17.4

81.0

T   0 10

Number of new patent applications

Defective parts per million (PMP)

Quality-related customer complaints per month

2015

2014

2013

2012

74

21

8

95

17

8

68 

24

9

77

34

10

applications per year is therefore part of the internal control 
system and an important indicator of NORMA Group’s innovative 
capacity. In addition, it is used to steer the long-term develop-
ment strategy.  Research and Development, p. 54.

I. Ensuring solvency at all times
The main financial objectives are maintaining the necessary 
liquidity for the Group’s operating business at all times, main-
taining sufficient strategic liquidity reserves and thus ensuring 
NORMA Group’s long-term solvency.

NORMA Group stands for the highest possible reliability and 
quality of service. The reputation of its brands and reliability 
of its products are key factors in the Company’s success. In 
developing and manufacturing products, the Group therefore 
relies on the highest quality standards. In order to minimise 
production losses and maximise customer satisfaction, NORMA 
Group measures and manages the problem solving behaviour of 
its employees by using two performance indicators: the average 
number of customer complaints per month and defective parts 
per million of manufactured parts (parts per million / PPM). The 
two metrics are collected and aggregated at Group level on a 
monthly basis.  Quality Management, p. 68.

NORMA Group considers it to be its main responsibility to bring 
the effects of its business activity into balance with the ex-
pectations and needs of society. For this reason, operational 
decisions are based on the principles of responsible company 
management and sustainable actions. NORMA Group’s strategy 
and goals are influenced by its corporate responsibility (CR) 
policies and described in detail on the Corporate Responsibility 
website of NORMA Group. @ http://normagroup.com/cr. 

Other non-financial performance indicators include employee 
and environmental indicators and indicators on occupational 
safety and healthcare within the Group. They are discussed in 
the respective chapters of this management report.

Goals regarding the financial and liquidity management 
NORMA Group’s objectives with respect to central finance and 
treasury management have not changed since the previous year 
and are as follows:

II. Limiting financial risks 
The Group Treasury division constantly identifies and assesses 
interest rate and currency risks as well as risks related to chang-
es in the price of raw materials and selects suitable hedging 
instruments to reduce these risks. Here, not only derivatives, 
but also the appropriate foreign currency financing, are used 
to reduce currency risks. In the reporting year 2015, a signifi-
cant share of financing (the equivalent of EUR 80 million) was 
issued in US dollars in the context of the renegotiation of the 
syndicated credit line. More detailed information can be found 
in the chapter  Financial management, p. 63. The overall goal 
is to optimise the assets and liabilities side of the balance sheet 
with regard to currency risks. In addition, existing risk exposures 
are monitored regularly by the Group Treasury and evaluated in 
terms of their risk-bearing capacity.

III. Optimising the Group’s internal liquidity
NORMA Group Holding GmbH assumes central liquidity man-
agement and is responsible in particular for investing surplus 
liquidity as well as for intra-Group financing. Last year, NORMA 
Group also extended the possibilities of internal financing by 
engaging in various projects in the Treasury department. The 
overall objective has been to place Group-wide financing with 
respect to the instruments, currency mix and maturity profile 
on a broad and well-balanced foundation and thus further op-
timise the Group’s cash flow which is already quite strong. The 
main components of the policy on limiting financial risks include 
a clear definition of process responsibility, multilevel approval 
processes, and risk assessments, which have been adopted in 
a Treasury policy. The new EMIR (European Market Infrastruc-
ture Regulation) requirements have already been addressed and 
reviewed by the auditor.

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NORMA Group’s goal is to bundle the surplus liquidity of Group 
companies and allocate this money optimally within the Group 
or invest it outside the Group in order to make a profit. This is 
done using a professional treasury management system which 
provides an overview of the cash holdings of the most important 
subsidiaries at all times. In addition, regional cash pools have 
been installed. More cash concentrations are performed in pe-
riodic intervals. Manually pooling funds allows for these funds 
to be invested with external institutions at better terms, whereby 
in particular the local terms for international payments must be 
taken into account.

R ESE ARCH A ND DE VELOPMENT 
Research and development activities at NORMA Group are 
aimed at further expanding the Group’s innovation leadership 
in the area of engineered joining technology and systematically 
tapping into new groups of customers and products. The focus 
of development is orientated towards the global industrial chal-
lenges of the respective end markets. These are systematically 
identified on a central basis and analysed to reveal the import-
ant megatrends for the Group. NORMA Group is thus able to 
anticipate technology trends early on and offer the market the 
appropriate products. 

Strategic collaboration with customers  
and research institutes
NORMA Group’s EJT unit works closely with its end customers, 
but also with research and development institutes, suppliers 
and other external partners. This allows for the global trends 
to be identified immediately and be seamlessly turned into new 
technologies and ideas for products. This, in turn, allows for 
fast marketing of product innovations. For competitive reasons, 
however, the Company does not disclose the specific nature of 
these research partnerships.

The Distribution Services division is purely a commercial unit; 
the market does not demand the same level of technological 
research from it thus far. Moreover, customers of NORMA Group 
in this business division expect a strong brand image and the 
most complete product range. Therefore, the focus in the DS 
area lies on making useful additions to the product range and 
targeted marketing measures. 

Reorganisation of the R&D area completed
NORMA Group finished restructuring the areas of engineering 
and product development in financial year 2015. In the course 
of doing so, the responsibilities of the R&D area were also rede-
fined. The department will concentrate on developing and eval-
uating new technologies, particularly with respect to new pro-
cesses, methods, materials and additional functionalities, in the 
future. New projects will be identified by taking the appropriate 
measures, for example 'Innovation Road Mapping' and 'Innova-
tion Scouting,' in which innovations will be systematically planned 
and changes in technological developments detected early. The 
R&D department will also be responsible for identifying the po-
tential that new application fields and markets hold. NORMA 
Group expects the reorganisation of the department to enable an 

improved focus on innovation and higher efficiency in the areas 
of product and customer development in the years to come.

Development focuses in 2015
The main focus of R&D activities in 2015 was still on driving im-
plementation of the SCR (Selective Catalytic Reduction) systems 
with major automotive customers. To this end, optimised de-
tailed solutions were developed, which could then be expand-
ed by using the building block system that is part of NORMA 
Group’s SCR system. This, in turn, made it possible to further 
increase the market potential for this product and improve the 
overall performance of the system. In addition, NORMA Group 
continued to develop the Urea Transport System (UTS) even 
further in 2015. As a result, the robustness and performance of 
the pipeline system has been significantly improved, which was 
also reflected in newly acquired customer projects. 

Another focus during the reporting year was on improving the 
profile clamps. The goal here was to further optimise the toler-
ance effect on the holding and sealing ability of profile clamp 
connections in order to increase the reliability of the connections.

In addition, the R&D department has also identified product 
solutions on the basis of detailed analysis that will enable 
NORMA Group to meet the global demands of its customers 
that result from increasingly stringent emission regulation even 
better in the future.  Production and Logistics, p. 66.

Furthermore, joining technology in pipeline systems was an im-
portant focus in the reporting year. Here, technologies that are 
not yet in use were being investigated scientifically more closely. 

In the area of fundamental research, NORMA Group continued 
to expand the development and validation of plastic materials 
and optimise test processes. This has significantly improved the 
informative value of using plastics in certain applications, for 
example in the area of cooling water. Here, the main focus will 
be on the component- and manufacturing-related properties of 
materials and material combinations. 

Know-how protected by patents
Specific know-how in the area of engineered joining technol-
ogy represents a key success factor for NORMA Group. The 
Company therefore uses patents to protect its innovations. As 
of 31 December 2015, the Group held 727 patents and utility 
models (2014: 850) in 179 patent families (2014: 154). In 2015, 
74 new patent applications (2014: 95) were filed in 23 patent 
families (2014: 17). Licensing revenue plays a subordinate role 
since NORMA Group uses most of its licenses and rights itself 
for competitive reasons. To strengthen the market position of 
NORMA Group in the future, the Group aims to submit at least 
80 patent applications per year within the years 2016 to 2018.

R&D expenses
Research and development expenses in the area of EJT totalled 
EUR 25.4 million in 2015 (2014: EUR 25.7 million). This represents 
approximately 4.7% (2014: 5.3%) of sales in this area. The capi-

NORMA Group SE Annual Report 2015R & D   K E Y   F I G U R E S 

Number of R&D employees

R&D employee ratio in relation to permanent staff (in %)

R&D expenses in the area of EJT (in EUR millions)

R&D ratio in relation to EJT sales (in %)

R&D subsidies received (in EUR thousands)

55

T   0 11

2015

2014

2013

2012

2011

271

5.3

25.4

4.7

0

250

5.2

25.7

5.3

231

205

5.0

21.9

4.9

0

190

5.1

22.1

5.1

55

174

5.1

16.8

4.1

58

talisation ratio, which is the proportion of own work capitalised, 
during the reporting year amounted to 10.8% (EUR 2.7 million).

the Group (2014: 5.2%). Most of the employees who work in 
R&D are engineers, technicians and technical draftsmen.

In 2015, NORMA Group received no public funding support for 
Research and Development (2014: EUR 231 thousands).

R&D employees
As of 31 December 2015, 271 employees (2014: 250) world-
wide worked for NORMA Group in the R&D department which 
 represents approximately 5.3% of all permanent employees of 

Important product launches
NORMA Group develops new and innovative products for var-
ious types of applications each year. The most important new 
product developments of the year are listed in the  table 012. 

Newly introduced products accounted for EUR 42.2 million in 
sales in 2015. This corresponds to 4.6% of total sales (2014: 7.3%).

I M P O R TA N T   N E W   D E V E L O P M E N T S   I N   F I N A N C I A L   Y E A R   2 0 15 

T   0 12

Product

Application

Industry

GEMI 12mm clamp

Connections in low pressure areas

GEMI 9mm clamp

Connections in low pressure areas

NORMACONNECT® VPP –  
profile clamp 'Light Compact' 

NORMACONNECT® V2PP – 
profile clamp 'Simple assembly'

Flanged pipes, exhaust gas, cooling and filter systems

Flanged pipes, exhaust gas, cooling and filter systems

Agriculture, automotive industry, ship building, 
construction industry

Agriculture, automotive industry, ship building, 
construction industry

Agriculture, automotive industry, ship building, 
construction industry

Agriculture, automotive industry, ship building, 
construction industry

Push-Fit quick connector

Water systems

Water industry

ABA Low Profile Cable Tie

Connections with low installation heights

Agriculture, automotive industry

ABA Original SMO clamp

Connections in low pressure areas

NORMAQUICK SSL quick connector

Fuel systems

SCR URE A Generation III lines

Dosing lines for SCR systems

SealRite light weight clamp

Exhaust gas systems

AccuLock Generation II clamp

Exhaust gas systems

Agriculture, automotive industry, ship building, 
construction industry

Agriculture, automotive industry,  
construction industry

Agriculture, automotive industry

Agriculture, automotive industry, ship building, 
construction industry

Agriculture, automotive industry, ship building, 
construction industry

Breeze Secure-Seal 

Breeze Secure-Strap

Connections with soft hoses and rigid pipes

Agriculture, construction industry

Industrial mounting applications

Agriculture, construction industry

SuperSeal hose clamp

Connections with soft hoses and rigid pipes

S5 Sustainable Storm water Solutions

Residential and commercial  
storm water management solutions

Agriculture, automotive industry, ship building, 
construction industry

Landscape and storm water management

Sod Stakes

Landscape irrigation systems

Landscape and Irrigation

Light weight metal grates  
800 series

Residential storm water management solutions

Landscape and storm water management

400-10 metal grates

Residential storm water management solutions

Landscape and storm water management

Drought Buster Kit for retail

Irrigation conversion systems

CPVC CTS MIP Ball Valves

Pool, pond and plumbing applications

Landscape and irrigation

Landscape and plumbing

Spee-D 2351 7" metal grate

Residential storm water management solutions

Landscape and storm water management

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Consolidated Management ReportPrinciples of the Group 
 
 
 
 
 
 
56

Economic Report 

GENER AL ECONOMIC A ND   

INDUSTRY- SPECIFIC CONDITIONS 

G D P   G R O W T H   R AT E S   ( R E A L )  

T   0 13

Global economy in 2015 in the  
wake of China’s weaker growth 
The world economy did not gain momentum in 2015 as pro-
jected. With an increase of 3.1% according to the International 
Monetary Fund (IMF), the world economy grew even more slowly 
than in the previous two years. The main reason was the very 
weak growth in China. 2015 was also marked by the dramatic 
drop in the prices of oil and raw materials, the appreciation of 
the US dollar, higher volatility in the financial markets and the es-
calation of geopolitical crises. Monetary policy remained expan-
sionary in the euro zone. Some emerging economies even had 
to raise their key interest rates to stabilise their currencies and 
prevent capital outflows. The US Federal Reserve (FED) did not 
initiate the long expected rate reversal until the end of the year. 

According to the Chinese Bureau of Statistics NBS and the 
IMF, the Chinese economy grew by 6.9% in 2015. This was 
the lowest growth in more than 20 years. China continued its 
transformation course aimed at strengthening domestic demand 
and the technology orientation of its industry at the expense 
of its general growth momentum. Traditional industrial sectors 
suffered from overcapacity and the collapse of China’s stock 
exchanges in the summer caused great concern. The construc-
tion industry was still caught up in a crisis and the increase in 
industrial output declined to 6.1% (2014: 8.3%). China’s eco-
nomic slowdown also had a negative impact on neighbouring 
countries. According to the IMF, the Southeast Asian countries 
(ASE AN-5) grew by 4.7% without experiencing any real recov-
ery (2014: 4.6%). India’s economy grew by an unchanged 7.3% 
as a result of infrastructure measures. Brazil and Russia both 
fell into a deep recession. According to the IMF, the growth of 
emerging and developing countries continued to drop to 4.0% 
in total (2014: 4.6%). 

The US economy grew by a presumed 2.4% in 2015 as in the 
previous year. Impetus came from the recovery of the housing 
and labour market, as well as private consumption. Industrial 
activity was increasingly impacted by the appreciation of the 
dollar and falling oil prices in the energy sector, however. Ac-
cording to the FED, US industrial production declined overall. In-
dustrial production had actually increased, excluding the slump 
in the energy sector, but only moderately by around 1%. Ca-
pacity utilisation of US industry fell by 250 basis points to a low 
76.5% by December. According to the IMF, Japan’s economy 
grew by a slight 0.6% in 2015 after stagnating in 2014. Whereas 
the UK economy remained strong, but grew less dynamically 
than in the past, the economy in the euro zone gained momen-
tum. The IMF estimates that the established economies grew 
slightly by a mere 1.9% in 2015 (2014: 1.8%). 

in %

World

USA 1

China

Euro zone

Germany 2

2015

2014

2013

+3.1

+2.4

+6.9

+1.5

+1.7

+3.4

+2.4

+7.3

+0.9

+1.6

+3.4

+1.5

+7.7

−0.3

+0.3

Sources: IMF, 1 US Department of Commerce 2 Federal Statistical Office (Destatis)

Euro zone posts fast recovery –  
the ECB continues to ease rates 
The economy in the euro zone gained strength in 2015. The 
Gross Domestic Product (GDP) grew by 1.5% at a rapid pace 
(2014: 0.9%). Interest rates and inflation remained low. The ECB 
initiated further monetary easing by launching a bond pur-
chase programme. This resulted in a significant depreciation 
of the euro, especially against the US dollar. Private consump-
tion remained the pillar of the economy in 2015. In regional 
terms, the recovery in Europe took place on a broader basis. 
Above-average growth was achieved in Ireland and Spain, 
while Portugal continued its steady recovery. In terms of the 
peri pheral countries, only Greece underperformed the overall 
positive development. Increasingly buoyant forces in Italy and 
France contributed significantly to the recovery in the euro zone, 
although their dynamics remained below average compared to 
the region as a whole. The Netherlands returned to a robust, 
strong growth path. 

According to the Statistical Office of the European Union (Euro-
stat), employment increased by 1% in the euro zone in 2015. 
The unemployment rate dropped to 10.4% by December, but 
showed broad regional differences (December 2014: 11.4%). 
Unemployment was still high and 16.8 million people were with-
out jobs at the end of 2015 (end of 2014: 18.3 million), primarily 
in Spain, Portugal, Italy and France. The economy in the euro 
zone rebounded steadily, but was slowed despite the strong 
monetary policy and lower oil prices by increasing uncertainty 
over the development in important export markets, the esca-
lation of the crisis in the Middle East and the flow of refugees. 
Industrial production faltered at its current level over the course 
of the year and therefore increased by a mere 1.4%. Capa city 
utilisation increased only slightly in this market environment 
and reached 81.4% in the fourth quarter of 2015 (end of 2014: 
80.5%). The investment rate barely improved year on year. 

Intact upswing in Germany –  
strong consumption and robust investment spending 
According to the Federal Statistical Office Destatis, German 
GDP grew strongly by 1.7% in real terms in 2015 (2014: 1.6%). 
The upswing remained intact despite the difficult international 

NORMA Group SE Annual Report 2015 
Economic Report

57

environment. Government consumption rose by 2.8%, partly 
due to the influx of refugees, and private consumption increased 
by 1.9%. Drivers included low energy costs, higher real wages 
and the past ten years of employment growth. Furthermore, 
investment activity gradually increased and gross fixed capital 
formation grew by 1.7%. Exports gained momentum over the 
course of the year and rose by 5.4%, buoyed by the low euro 
exchange rate, but also by higher demand from the euro zone.

The economic development gained strength to start with in 2015, 
but lost momentum at the end of the year. Despite good financing 
terms, construction investments stagnated at a high level (+0.2%). 
Lively exports and good consumer demand further increased 
investment in equipment and machinery, how ever. According to 
Destatis, equipment investment rose by 3.6% (2014: 4.5%). By the 
fall, industrial production had experienced robust growth, but the 
mood became cloudy due to growing international risks and the 
industry began to falter again. Capa city utilisation decreased by 
30 basis points to 84.4% in the fourth quarter compared to the 
summer, according to Eurostat’s data, and was thus only slightly 
higher than a year ago (84.1%) at the end of 2015.

Engineering globally weak and heterogeneous –  
production stagnates in Germany 
The global engineering industry lost momentum in the wake 
of the global economic slowdown. According to the industry 
association VDMA, real sales growth of only 1% (2014: 5%) 
was achieved in 2015 on a worldwide basis. In China, sales 
increased by 2% in real terms while the US market stagnated. 
Industry sales fell by double digits in Latin America, by 15% in 
Brazil alone. By contrast, India (+7%), Malaysia (+8%), the Phil-
ippines (+6%), Japan and South Korea (both +1%) experienced 
growth. Europe posted no growth in total. The markets in Rus-
sia (−17%) and Switzerland (−10%) collapsed quite significantly. 
The EU posted growth of only 1% (UK −10%), however sales 
increased in the euro zone by 2% in real terms, while stagnation 
was observed in France and only a slight increase of 1% in Italy. 

The extremely export-oriented German mechanical engineering 
industry was unable to increase production in real terms in 2015 
(2014: +1.1%) considering the difficult international environment. 
Sinking exports to China and Russia stood opposed to higher 
exports to the US and Europe. In the first eleven months of 
2015, real exports rose moderately by 0.6% (imports: +0.9%). 
Domestic business was without impetus. Sales of German man-
ufacturers rose nominally by nearly 3% to EUR 218 billion (real: 
+2%) in 2015, according to the VDMA. At the end of the year, 
the order situation had improved with a strong push, however. 
This was due to large orders from overseas and higher orders 
from the EU. For the year as a whole, the engineering industry 
posted a 1% increase in incoming orders in 2015 (Germany and 
abroad: +1% respectively).

Automotive industry records moderate global growth – 
upturn in Western Europe 
According to LMC Automotive, the automotive industry manu-
factured 88.6 million passenger vehicles (passenger cars, light 

trucks) worldwide in 2015. This is a slight 1.6% increase in pro-
duction (sales: +1.2%). The German industry association VDA 
estimates that sales rose only moderately by 1% to 76.9 million 
passenger cars in the more narrowly defined global passen-
ger car market. The regional market trends varied greatly with 
respect to the global market. The single largest market China 
got off to a weak start, but later received strong support from 
government incentives. According to the Chinese association 
CA AM, production (+5.8%) and sales of passenger cars (+7.3%) 
increased in 2015. With respect to commercial vehicles in China 
(production: −10%, sales: −9%), however, the negative market 
trend caused by the economic downturn continued. The US 
light vehicle market benefitted from strong consumption and 
low fuel prices and remained on a growth course. According to 
the VDA, sales in the US rose again by 5.8% in 2015. Car sales 
in India rose by 7.9%. Japan, Russia and Brazil all recorded 
double-digit losses.

Europe’s car market gained more momentum and expanded 
dynamically in 2015. According to the European association 
ACE A, production increased by 6.2% to 15.9 million units and 
sales by 9.2% to 14.2 million passenger cars (EU28 + EF TA). 
The sales increase was 9.0% for Western Europe and 12.1% for 
the Eastern European countries. Among the higher volume mar-
kets, both Spain (+20.9%) and Italy (+15.8%) showed extremely 
strong growth. France (+6.8%) and the UK (+6.3%) also achieved 
strong growth rates. In Germany, new registrations rose by al-
most twice as much as in the previous year, rising by 5.6% to 
3.2 million units. Despite a recent decline in foreign demand, 
German manufacturers managed to increase exports by 3% in 
2015, according to the VDA. Domestic production increased by 
2% to 5.7 million cars while foreign production rose by 1% to 
9.45 million vehicles. 

According to the ACE A’s figures, sales of trucks and buses on 
the European market increased by 12.3% in 2015 to 2.2 million 
commercial vehicles, by 11.5% in Western Europe and by 20.4% 
in the Eastern European countries. Significant growth was 
achieved in Spain (+36.4%), Italy (+13.2%) and the UK (+16.7%). 
Sales also increased in France (+3.1%) and Germany (+4.3%). 
All commercial vehicle market segments recorded double-digit 
growth in Europe in 2015. The volume segment of light com-
mercial vehicles up to 3.5 tons increased by 11.6% to 1.8 million 
units. Sales of other commercial vehicles (over 3.5 tons and 
heavy trucks over 16 tons) rose by 15.5% and 18.6%. The bus 
segment grew by 17.1%.

Europe’s construction industry on course for recovery – 
Germany stagnates at a high level 
The European construction industry continued its recovery, but 
with regional differences. According to the joint estimates of the 
industry network Euroconstruct and the Ifo Institute, construc-
tion output rose by 1.6% in 2015 (2014: 1.3%). In Western Eu-
rope, growth increased to 1.3% (2014: 1.1%). In Eastern Europe, 
the output even rose by 6.0% (2014: +4.7%). The highest gains 
in Western Europe were achieved in Ireland, the Netherlands, 
Sweden and the UK. Besides slight declines in Switzerland and 

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Consolidated Management Report 
 
 
 
 
 
58

Finland, France’s construction output fell slightly. As a result of 
the subdued investment climate in Europe, commercial con-
struction lacked impetus. Growth was driven by civil engineering 
(+3.3%) and slightly stronger residential construction. 

According to Destatis, German investments increased by only 
0.2% in real terms in 2015 (previous year: +2.9%). Construction 
was weaker at the beginning of the year compared to last year 
due to the weather conditions. Commercial construction was af-
fected by burgeoning economic risks in 2015. Construction out-
put revived in the summer months and returned to its expansion 
course overall. According to the IfW, investment in commercial 
(−2.1%) and public construction (−1.9%) failed to reach last year’s 
high level year round. Only residential construction was able to 
post robust growth (+2.7%) once again. According to the esti-
mates of the industry associations ZDB and HDB, the construction 
trade’s sales increased nominally by 1.0% to EUR 100.3 billion 
in 2015. The order situation in the industry has continued to im-
prove. In 2015, orders rose by 3.7% in real terms (nominal: +5.2%).

SIG NIFICA NT DE VELOPMENTS IN 2015

Personnel changes in the Management Board
Dr. Michael Schneider took office as a member of the Manage-
ment Board of NORMA Group SE on 1 July 2015. He succeeds 
the former CFO, Dr. Othmar Belker, who stepped down at the 
end of March 2015, and is responsible for the divisions Finance, 
Controlling, Treasury, IT and Investor Relations. 

Restructuring of financing
In December 2015, NORMA Group adjusted the credit line that 
the Company had renegotiated in September 2014 and thus 
received better conditions. By adjusting the credit line and di-
viding it into a euro and a US dollar tranche, NORMA Group 
has taken its growing US business into account.  Financial 
management, p. 63.

A C T U A L   B U S I N E S S   D E V E L O P M E N T   C O M PA R E D   T O   F O R E C A S T 

T   0 14

Group sales  
(in EUR millions)

Growth of  
Group sales

Adjusted cost of  
materials ratio

Results in  
2014 1

Forecast  
March  
2015

Forecast 
May  
2015

Forecast 
August 
2015

Forecast 
November 
2015

Results  
2015 1

694.7

n / a

n / a

n / a

n / a

889.6

6.5% plus  
EUR 22.0 million 
from acquisitions

solid organic growth of around 4% to 7%,  
in addition approximately EUR 110 million  
from acquisitions

no  
adjustment

no  
adjustment

no  
adjustment

3.7% organic growth, 
additionally EUR 115.4 
million from acquisitions

41.7%

around the same as in the previous year

Adjusted personnel  
cost ratio

27.1%

Adjusted  
EBITA margin

17.5%

around the same as in the previous year

sustainable at the same level as in  
previous years of more than 17.0%

no  
adjustment

no  
adjustment

no  
adjustment 40.8%

no  
adjustment

no  
adjustment

no  
adjustment 26.3%

no  
adjustment

no  
adjustment

no  
adjustment 17.6%

Financial result  
(in EUR million)

−14.5 (unadjusted) 
−9.1 (adjusted)

up to EUR −18.0 million

no  
adjustment

no  
adjustment

no  
adjustment −17.2 (unadjusted)

Adjusted tax ratio 

33.3%

around 33% to 35%

Earnings per share  
(in EUR)

2.24 (adjusted) 
1.72 (unadjusted) solid increase

no  
adjustment

no  
adjustment

no  
adjustment 32.1%

no  
adjustment

no  
adjustment

no  
adjustment

2.78 (adjusted)  
2.31 (unadjusted)

Operating net cash 
flow (in EUR million)

103.2 2  
109.2 3

slightly higher than the level of previous years 
(2013: EUR 103.9 million, 2014: EUR 103.2 million)

no  
adjustment

no  
adjustment

no  
adjustment 134.7  4

Investments in R&D  
(related to EJT sales) 5.3%

Investment rate  
(without acquisitions) 5.7%

Dividend (in EUR) 
Payout ratio

0.75  
33.4%

around 5% 

operationally 
around 4.5%

approx. 30% to 35% of  
adjusted annual Group earnings

no  
adjustment

no  
adjustment

no  
adjustment 4.7%

no  
adjustment

no  
adjustment

no  
adjustment 4.7%

no  
adjustment

no  
adjustment

no  
adjustment

0.90 5  
32.3%

1 The adjustments refer to one-off effects from acquisitions.  Notes, adjustments, p. 130.
2 Adjusted for acquisition-related effects.
3 Adjusted for currency and acquisition-related effects. 

4 Adjusted for currency effects.
5  In accordance with the Management Board’s proposal for the appropriation of net 

profit, subject to the approval by the Annual General Meeting on 2 June 2016.

NORMA Group SE Annual Report 2015 
 
Economic Report

59

GENER AL STATEMENT BY THE   

M A N AGEMENT BOAR D ON COURSE   

OF BUSINES S A ND ECONOMIC SITUATION 
Financial year 2015 was essentially in line with the Management 
Board’s expectations. With Group sales of EUR 889.6 million 
and adjusted net profit of EUR 88.7 million, the Group developed 
in line with the forecast. 

At 3.7%, organic growth was at the lower end of the predicted 
value, but still satisfactory in light of the persistently difficult 
economic conditions. Acquisition-related sales that were mainly 
related to NDS, the company acquired at the end of 2014, de-
veloped very positively in the reporting year and amounted to 
EUR 115.4 million, which means they contributed 16.6% to the 
growth of Group sales. Currency effects, in particular in connec-
tion with the appreciation of the US dollar, also made a positive 
contribution to the growth of Group sales of 7.7%.

In terms of sales distribution by segments, slight shifts occurred 
compared with the forecast. While organic growth in the Ameri-
cas region was slightly weaker than expected due to the decline 
in business in the area of commercial vehicles and agricultural 
machinery in the reporting year and the persistently difficult 
economic conditions in Brazil, the EMEA region posted organic 
growth that was slightly above expectations. The Asia-Pacific 
region grew strongly all year, as had been predicted.

The main cost positions, personnel costs and costs of materials 
ratio, were also in line with the forecast. Both improved in the 
reporting year 2015. Adjusted EBITA increased by 28.6% to 
EUR 156.3 million. The resulting adjusted EBITA margin was 
maintained at a sustainable high level of 17.6%. 

All in all, the Management Board is satisfied with how busi-
ness developed in 2015. Most of the ambitious objectives set 
for 2015 were achieved. In particular, the integration of the 
water expert NDS progressed well during the reporting year. 
The Management Board considers the economic situation 
of NORMA Group to be stable and sustainable. This assess-
ment is based on the results of the balance sheet and NORMA 
Group SE’s separate financial statements for 2015 and takes 
business development up until the drawing up of the Group 
management report 2015 into consideration. Business devel-
opment through the start of 2016 has been in line with the 
Management Board’s expectations up until this Annual Report 
was prepared. 

E AR NINGS, AS SE TS A ND FIN A NCIAL POSITION 

Adjustments 
In financial year 2015, expenses related to the acquisition of 
NDS were adjusted.

Expenses in the amount of EUR 3.6 million in total (2014: EUR 
6.9 million) were adjusted within EBITDA (earnings before inter-
est, taxes, depreciation of tangible assets and amortisation of 
intangible assets). The adjustments reflect material expenses 
(EUR 2.5 million) resulting from the valuation of acquired invento-
ries performed within the purchase price allocation of the acqui-
sition of National Diversified Sales, Inc. Furthermore, expenses 
for the integration of the acquired company were adjusted within 
the other operating expenses (EUR 0.6 million) as well as within 
the expenses for employee benefits (EUR 0.5 million).

Besides the adjustments described, the depreciation of fixed 
assets in the amount of EUR 2.2 million (2014: EUR 1.3 million) 
and intangible assets in the amount of EUR 17.3 million (2014: 
EUR 10.1 million) from purchase price allocations has been ad-
justed as in previous years.

In financial year 2015, no adjustments were made to the finan-
cial result (2014: EUR 5.4 million). Fictitious income taxes that 
arise from adjustments are calculated using the tax rates of the 
respective affected local companies and included in adjusted 
earnings after tax.  Notes, p. 130.

The following table shows the adjustments in a simplified form.

A D J U S T M E N T S *  

T   0 15

in EUR millions 

2015 adjusted

Adjustments

2015 reported

Group sales

EBITDA

EBITDA margin (in %)

EBITA

EBITA margin (in %)

EBIT

Financial income

Profit for the period

EPS (in EUR)

889.6

177.5 

20.0

156.3 

17.6

147.9

−17.2

88.7

2.78

* Deviations may occur due to commercial rounding.

3.6

5.8

23.1

0

14.9

0.47

889.6

173.9

19.5

150.5

16.9

124.8

−17.2

73.8

2.31

As of 31 December 2015, the order book remained at a good 
level of EUR 295.8 million (2014: EUR 279.6 million), which sug-
gests that 2016 is off to a good start. The Management Board 
therefore believes that NORMA Group will be able to continue 
to pursue its course of growth in the current year. 

Sales and earnings performance 
The development shown below describes the changes in the 
essential items of the income statement during the year adjust-
ed for the special effects mentioned. For comparison purposes, 
adjustments will be discussed separately in certain cases. All 
other adjustments are explained in the notes.  Notes, p. 130.

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Consolidated Management Report 
 
 
 
 
 
 
 
60

Sales development 

Group sales growth strengthened by acquisitions  
and currency effects
NORMA Group’s revenue in financial year 2015 amounted to 
EUR 889.6 million and was thus 28.0% higher than in the previ-
ous year (2014: EUR 694.7 million). At 3.7%, organic growth was 
lower than in the previous year (2014: 6.5%). The reasons for this 
include the weak demand in the area of trucks and agricultural 
machinery in the USA and the consequent decline in the EJT 
business in the Americas region. Furthermore, the environment 
in some markets such as Brazil and Russia continued to be 
difficult, which had a negative impact on the local demand for 
NORMA Group products. 

The revenue from acquisitions in the amount of EUR 115.4 mil-
lion (2014: EUR 22.0 million), which was attributable to NDS, 
the company acquired at the end of 2014, was a growth driver, 
on the other hand. It contributed 16.6% (2014: 3.5%) to Group 
sales growth in 2015. In addition, currency effects, mainly due 
to the development of the US dollar, contributed 7.7% to Group 
sales growth (2014: −0.6%). 

D E V E L O P M E N T   O F   S A L E S   I N   2 0 15 

G   0 11

in EUR millions

H1: 353.0

H2: 341.7

694.7

2014

2015

The Americas region experienced just the opposite with a 
good first quarter and a significantly weaker rest of the year. 
The causes for this included lower sales of commercial vehi-
cles and agricultural machinery. Furthermore, the persistently 
weak economic situation in Brazil had a negative impact on 
local sales. 

The Asia-Pacific region grew solidly all year by posting dou-
ble-digit organic sales growth compared to the previous year. 

Organic growth in the area of EJT;  
DS business bolstered by acquisitions 
NORMA Group generated total sales of EUR 540.3 million in 
the EJT unit in financial year 2015, an increase of 12.3% over 
the previous year (2014: EUR 481.0 million). While sales growth 
in the area of EJT increased significantly in the EME A region 
over the course of the year after getting off to a slow start, the 
development with respect to commercial vehicles and agricul-
tural machinery weakened in the Americas due to the problems 
referred to earlier. The Asia-Pacific region achieved strong or-
ganic growth all year despite continued weak economic growth 
in China. 

Revenues in the Distribution Services unit amounted to EUR 
344.1 million in 2015 and were thus 62.7% higher than in the 
previous year (2014: EUR 211.5 million). This growth is largely 
due to acquisitions and to the good sales performance of NDS, 
the company that specialises in water that was acquired at the 
end of 2014.

H1: 454.3

H2: 435.3

S A L E S   D I S T R I B U T I O N   B Y   D I S T R I B U T I O N   C H A N N E L S    G   0 12

0

500

1.000

889.6

in %

E F F E C T S   O N   G R O U P   S A L E S 

T   0 16

39  DS

Sales 2014

Organic growth

Acquisitions

Currency effects

Sales 2015 

in EUR millions 

Share in %

694.7

25.9

115.4

53.5

889.6

3.7

16.6

7.7

28.0

EJT  61

Heterogeneous developments in the various regions
Sales developed rather heterogeneously in the various regions in 
financial year 2015. At the beginning of the year, the consequences 
of a general slowdown in economic activity in the euro zone could 
still be felt in the EMEA region, therefore sales in the first quarter 
of 2015 still showed a decline in this region. Sales growth picked 
up considerably in the EMEA region as the year progressed, how-
ever, as a result of the economic recovery in the euro zone. This 
resulted in solid organic growth starting in the second quarter.

D E V E L O P M E N T   O F   S A L E S   C H A N N E L S 

T   0 17

EJT

DS

2015

2014

2015

2014

Group sales (in EUR millions)

540.3

481.0

344.1

211.5

Growth (in %)

Share of sales (in %)

12.3

61

9.1

70

62.7

39

11.8

30

NORMA Group SE Annual Report 2015 
 
Economic Report

61

Development of earnings

Adjusted cost of materials ratio improved –  
higher gross margin
Thanks to targeted procurement management and the building 
of an effective Group purchasing structure, partly lower com-
modity prices and a lower material usage ratio at NDS, NORMA 
Group managed to improve its adjusted cost of materials ratio 
again in financial year 2015. With adjusted costs of materials 
amounting to EUR 362.9 million (2014: EUR 289.9 million), the 
adjusted materials ratio amounted to 40.8% in 2015 (2014: 
41.7%). After deducting changes in inventories (EUR 3.6 million) 
and other own work capitalised (EUR 2.7 million) from sales, 
NORMA Group reported adjusted gross profit of EUR 533.1 
million, an increase of 31.4% compared to the previous year  
(EUR 405.6 million). In relation to sales, this resulted in an im-
proved adjusted gross margin of 59.9% (2014: 58.4%). 

C O S T   O F   M AT E R I A L S   A N D   C O S T   O F   
M AT E R I A L S   R AT I O   ( A D J U S T E D )  

G   0 13

  Materials used (in EUR millions) 

–  Cost of materials ratio (in %)

362.9

289.9

41.7

40.8

400

300

200

100

0

80

60

40

20

0

2014

2015

Shift in the cost ratios – adjusted operational results increased
The cost ratios in the Group shifted slightly in the past year due 
to the acquisition of NDS. In relation to sales, adjusted personnel 
expenses increased disproportionately by 24.3% to EUR 234.1 
million in 2015 (2014: EUR 188.3 million). The resulting adjusted 
personnel expense ratio has thus improved and amounted to 
26.3% (2014: 27.1%). This can be attributed to the nature of the 
products that the newly acquired company NDS offers, which 
are mainly standardised DS products that require less R&D ef-
fort than the EJT business requires. Secondly, NDS relies on ex-
ternal logistics partners. Consequently, the adjusted personnel 
expenses decreased in the reporting period relative to sales. 

On  the  other  hand,  adjusted  other  income  and  expenses 
(EUR 121.5 million) increased by 54.1% and thus amounted to 
13.7% of sales (2014: 11.4%), mainly due to external logistics 
costs at NDS in the reporting year. 

The more significant financial control parameter for NORMA 
Group, adjusted EBITA, amounted to EUR 156.3 million in 2015, 
which is 28.6% higher than the adjusted EBITA of the previ-
ous year (EUR 121.5 million). The resulting adjusted operating 
 EBITA margin was 17.6% (2014: 17.5%). This means that NORMA 
Group’s business was sustainably profitable again in 2015.

A D J U S T E D   E B I TA   A N D   A D J U S T E D   E B I TA   M A R G I N 

G   0 14

  Adjusted EBITA (in EUR millions) 

–  Adjusted EBITA margin (in %)

156.3

17.6

121.5

17.5

160

120

80

40

0

25

20

15

10

5

0

2014

2015

Financial result
The financial result for financial year 2015 came to EUR −17.2 
million (2014: EUR −14.5 million). This was mainly influenced 
by interest charges and expenses from the measurement of 
derivatives. Furthermore, the financial result includes positive 
currency effects, which resulted mainly from the appreciation 
of the US dollar.  Notes, p. 130. No adjustments were made 
to the financial result in the reporting year (2014: adjustments 
of EUR 5.4 million). 

Adjusted net income after tax increased significantly
Adjusted net income after tax for the period amounted to EUR 
88.7 million in 2015, and thus increased by 24.2% compared 
to the previous year (2014: EUR 71.5 million). Adjusted income 
taxes amounted to EU R 41.9 million, resulting in an effec-
tive tax rate of 32.1% (2014: 33.3%). Unadjusted net income 
in 2015 amounted to EUR 73.8 million and was thus 34.6% 
higher than in 2014 (EUR 54.9 million). Overall, the adjustment 
effect after taxes amounted to EUR 14.9 million.  T 015: Ad-
justments, p. 130. 

With an unchanged number of 31,862,400 million shares com-
pared to last year, this resulted in adjusted earnings per share 
of EUR 2.78 (2014: EUR 2.24). Unadjusted earnings per share 
amounted to EUR 2.31 (2014: EUR 1.72). 

Financial position

This resulted in adjusted earnings before interest, taxes, depre-
ciation and amortisation (adjusted EBITDA) for the financial year 
of EUR 177.5 million, an increase of 28.2% over the previous 
year (EUR 138.4 million). 

Total assets
Total assets amounted to EUR 1,167.9 million as of 31 De-
cember 2015 and were thus 8.3% higher than in the previous 
year (EUR 1,078.4 million). They were mainly influenced by 
currency effects. 

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Consolidated Management Report 
 
 
 
 
 
62

Non-current and current assets 
Non-current assets increased by 5.2% compared to the pre-
vious year to EUR 793.6 million (2014: EUR 754.3 million). The 
main reasons for this were the increase in fixed assets (EUR 
15.4 million) and the increase in goodwill by EUR 19.3 million. 
The latter is mainly due to positive currency effects, particularly 
in relation to the US dollar. Furthermore, the other intangible 
assets increased by EUR 8.5 million mainly also due to currency 
effects.  Notes, p. 138.

Current assets, on the other hand, increased by 15.5% from 
EUR 324.1 million as of 31 December 2014 to EUR 374.3 million. 
This increase is mainly due to an increase in cash and cash 
equivalents of EUR 15.7 million, the increase in inventories (EUR 
15.0 million) and in receivables for goods and services (EUR 
15.1 million). 

The share of non-current assets to total assets at the end of 
2015 amounted to 68.0%. Consequently, current assets ac-
counted for a share of 32.0%.

Working capital 
(Trade) working capital (inventories plus receivables minus 
liabilities, both primarily from trade payables and trade re-
ceivables) was EUR 151.9 million as of 31 December 2015, 
and thus 7.1% higher than in the previous year (2014: EUR 
141.8 million). The increase resulted primarily from an increase 
in activities compared to last year. In relation to sales, trade 
working capital amounted to 17.1% on the balance sheet date 
(2014: 20.4%). 

Increased equity ratio
Consolidated equity amounted to EUR 429.8 million as of 31 De-
cember 2015 and thus rose by 16.8% compared to the previous 
year (2014: EUR 368.0 million). This increase resulted mainly 
from the net profit for the period of EUR 73.8 million and posi-
tive currency translation differences in the amount of EUR 18.0 
million. In contrast, the dividends paid in the second quarter in 
the amount of EUR 23.9 million reduced equity. The equity ratio 
had thus improved to 36.8% at the end of financial year 2015 
compared to the previous year (2014: 34.1%). 

Net debt decreased
Net debt at the end of the reporting period was EUR 360.9 mil-
lion (included herein are derivative financial instruments in the 
amount of EUR 3.4 million), and thus 3.3% lower than in the pre-
vious year (2014: EUR 373.1 million). The increase in cash and 
cash equivalents had a particularly positive effect. Gearing (net 
debt in relation to equity) was 0.8 (2014: 1.0).  Notes, p. 161.

Non-current and current liabilities
Non-current liabilities amounted to EUR 575.4 million as of 
31 December 2015 (2014: EUR 555.1 million) and were thus 
around 49.3% of total assets. This reflects in particular the in-
crease in long-term debt of EUR 408.2 million at the end of 2014 
to EUR 443.7 million as of the balance sheet date in 2015, which 
can be attributed to the adjustment of financing by renegotiating 
the syndicated credit line. Furthermore, the long-term provisions 
increased by 74.7% in the reporting period to EUR 10.8 million. 
The main reason for this is the conversion of the Matching Stock 
Programme for the Management Board from being a settlement 

A S S E T   A N D   C A P I TA L   S T R U C T U R E 

in EUR millions

Assets

2015 

2014

794

754

274

100

240

84

Non-current assets

Current assets

Liquid assets

Equity and liabilities

430

2015 

2014

368 

Equity

575

163

555 

155 

Non-current liabilities

Current liabilities

G   0 15

1,168

1,078

1,168

1,078

NORMA Group SE Annual Report 2015Economic Report

63

in equity instruments to cash payments. In contrast, derivative 
financial liabilities decreased by 86.2% to EUR 2.5 million as of 
the balance sheet date. This is due to the repayment of portions 
of hedging derivatives related to the renegotiation of the syndi-
cated loans.  Financial management, p. 63.

Current liabilities amounted to EUR 162.6 million at the end of 
2015 (2014: EUR 155.3 million) and thus rose by 4.7% compared 
to the previous year. This was influenced by the scheduled re-
payment of loan liabilities. By contrast, trade liabilities increased 
by 24.8% to EUR 100.9 million.

of credit in the amount of EUR 50 million and a loan facility in the 
amount of EUR 100 million. The latter consists of two tranches, 
whereby the first tranche is EUR 20 million and the second 
tranche EUR 80 million. The second tranche was converted 
into US dollars the day after the contract took effect. As of the 
reporting date 31 December 2015, no use was made of the re-
volving line. In order to achieve maximum flexibility, a so-called 
accordion facility was also negotiated in the loan agreement. 
This enables NORMA Group to take out loans from other banks 
up to a maximum volume of EUR 250 million and thus extend 
the overall credit line.

Unrecognised intangible assets 
NORMA Group’s rights to the brands it owns, if acquired exter-
nally, are recognised in the balance sheet as intangible assets 
together with its patents as well as customer relationships. How-
ever, the reputation of these brands and how well known they 
are among its customers also play important roles in its suc-
cess, as does consumer confidence in NORMA Group’s prod-
ucts. Well-established customer relationships that are based on 
NORMA Group’s distribution network that has continually grown 
over the course of many years are equally important. The know-
how and experience of NORMA Group employees also play 
important roles in the Company’s success. The many years of 
research and development expertise and project management 
know-how are also seen as competitive advantages for NORMA 
Group. These values are not recognised in the balance sheet. 

Financial management 

Financial measures and capital costs
Risks from changes in exchange rates are continuously moni-
tored and limited by using derivative structures among others. 
Furthermore, NORMA Group generally strives to achieve a di-
versification of its financing instruments in order to reduce risk. 
These also include prolongation of repayment obligations and 
an even distribution of the maturity profile. Most of the supply 
and service relationships between individual currencies are 
simul taneously hedged over the course of the year.

In financial year 2015, NORMA Group took further steps toward 
improving its financial structure. For this purpose, the credit line 
that was last renegotiated in September 2014 was revised again 
in December 2015, whereby the conditions have improved. 
Further more, the credit line was increased by approximately 
20% and divided into a euro and a US dollar tranche to account 
for NORMA Group’s growing US business. The new syndicated 
loan has a term of five years (with a double extension option) 
and a total volume of EUR 150 million. It includes a revolving line 

The syndicated loan, of which approximately 80% was granted 
in US dollars, does justice to NORMA Group’s local cash flows so 
that the US dollar currency risks have now been reduced quite 
significantly. The tranches granted both completely on a variable 
euro basis as well as a variable US dollar basis were not inter-
est-secured due to the low interest rates on the balance sheet 
date. NORMA Group considers the risk of a significant short-
term increase in interest rates to be manageable  Risk and Op-
portunity Report, p. 83. Should this assessment change, inter-
est rate risk will be limited by using the appropriate instruments.

The overall funding mix from the two promissory notes I (2013) 
and II (2014) and the syndicated credit line (2015) was as follows 
on 31 December 2015: 

M AT U R I T Y   P R O F I L E   B Y   C U R R E N C Y 

G   0 16

in EUR millions 

1 4

  Euro 

  USD 

2016

2017

2018

2019

2020

2021

2022

2023

2024

16

23

4

65

87

16

53

28

68

19

21

45

0

60

120

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Consolidated Management Report 
 
 
 
 
 
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M AT U R I T Y   P R O F I L E   B Y   F I N A N C I A L   I N S T R U M E N T S 

G   0 17

  Syndicated credit line  

  Promissory note I 

  Promissory note II

52

in EUR millions 

5

5

34

5

52

5

110

81

35

21

45

2016

2017

2018

2019

2020

2021

2022

2023

2024

0

60

120

As of the balance sheet date in 2015, NORMA Group complied 
with all of the conditions contained in the loan contracts (finan-
cial covenants: debt in relation to the consolidated EBITA and 
change of control). 

Future concrete financing steps will depend on the current 
changes in the financing markets and acquisition potentials.

Development of cash flow

Net operating cash flow 
In 2015, NORMA Group achieved net operating cash flow of EUR 
134.7 million 1, which means it was significantly higher than in 
the previous year (2014: EUR 109.2 million 2). This was mainly 
due to significantly higher adjusted EBITDA year on year and 
improved working capital management. Investments increased 
only slightly over the previous year to EUR 42.2 million (2014: 
EUR 39.6 million). 

Cash flow from operating activities
Cash  flow  from  operating  activities  in  financial  year  2015 
amounted to EUR 128.2 million (2014: EUR 96.4 million). In 
particular non-cash income from foreign currency translation, 
external financing liabilities and intragroup monetary items to-
talling EUR −11.7 million (2014: EUR −4.4 million) were included 
therein. In addition, non-cash expenses from the stock option 
programme in the amount of EUR 0.1 million (2014: EUR 0.5 
million) and non-cash interest expenses in the amount of EUR 
1.6 million (2014: EUR 2.5 million) were reflected in other cash 
expenses and income. Furthermore, share-based payments of 

1 Adjusted for currency effects. 
2 Adjusted for currency and acquisition-related effects.

EUR 2.3 million (2014: EUR 0.0 million) are shown in the cash 
flow from operating activities as well as the effects of the reverse 
factoring programme and the Asset Backed Securities (ABS) 
programme. 

Cash flow from investing activities
Cash flow from investing activities amounted to EUR −44.5 mil-
lion (2014: EUR −265.1 million) in financial year 2015. The sig-
nificant reduction over the previous year is due to the fact that 
no new acquisitions were made in the reporting year. The net 
payments for acquisitions of EUR 52 thousand (2014: EUR 232.2 
million) reported pertain to payments made for acquisitions in 
previous years. In financial year 2015, cash flow from investing 
activities, on the other hand, was substantially affected by the 
outflow of funds for the procurement of non-current assets in 
the amount of EUR 44.8 million. This includes EUR 2.6 million in 
investments from the year 2014. The investment ratio (tangible 
and intangible assets) thus amounted to 4.7% of sales. 

Investment analysis
NORMA Group invests the funds from its operating cash flow in 
its continued growth. Investments made in the reporting year 
2015 pertained to investments in production facilities and ex-
pansion of capacities mainly in the US, Serbia, France, Germany 
and China.  Production and Logistics, p. 66. 

Cash flow from financing activities 
Cash flow from financing activities amounted to EUR −70.4 mil-
lion in 2015 (2014: EUR 57.7 million). This included, among other 
items, proceeds from borrowings, repayment of borrowings, pay-
ments in connection with the repayment of hedging derivatives, 
the payment of the dividend and the cash flows from interest paid.

Proceeds from borrowings in the amount of EUR 99.7 million 
resulted from the partial renegotiation of the syndicated loan in 
the fourth quarter. Outflows of EUR 83.2 million mainly resulted 
from the payout of the adjusted financing and in connection 
therewith repayment of hedging derivatives in the amount of 
EUR 23.5 million but also scheduled principal payments total-
ling EUR 9.6 million. Furthermore, disbursements from currency 
hedging derivatives totalling EUR 14.3 million are also included. 
The dividend payment in the amount of EUR 23.9 million and 
EUR 13.9 million in interest payments are also shown. 

To improve the working capital, NORMA Group uses among 
 others a supplier-side reverse factoring programme. An at-
tempt is also made to optimise working capital on the customer 
side using the appropriate instruments, for example, an Asset 
Backed Securities (ABS) programme.  Notes, p. 162.

SEGMENT R EPORTING 
By developing new markets in line with its continuing strategy of 
internationalisation of NORMA Group, the share of sales realised 
internationally increased from 72.2% to 78.3%. 

NORMA Group SE Annual Report 2015 
 
 
Economic Report

65

The distribution of sales across the three segments EME A  
(Europe, Middle East, and Africa), the Americas (North, Central 
and South America) and Asia-Pacific (APAC) changed slightly 
in financial year 2015 due to currency effects and acquisitions 
from the previous year and is now as follows: 

B R E A K D O W N   O F   S A L E S   B Y   S E G M E N T 

G   0 18

in % 

2014 in brackets

Adjusted EBITDA in the EMEA region increased by 4.0% to EUR 
88.0 million (2014: EUR 84.6 million). At 19.8%, the adjusted 
EBITDA margin remained at a sustained high level (2014: 20.1%). 
In addition, the adjusted EBITA of EUR 75.0 million in the pre-
vious year has increased to EUR 78.1 million. In the report-
ing year, adjusted EBITA margin correspondingly amounted to 
17.5% (2014: 17.8%).

Asia-Pacific  9 (9)

Assets decreased slightly by 1.5% to EUR 489.2 million com-
pared to last year (EUR 496.4 million). 

Investments amounted to EUR 14.4 million, and were thus high-
er than last year (EUR 13.1 million). The funds were invested 
primarily in production facilities for the purpose of capacity ex-
pansion at the Serbian site, but also in Germany and France. 
 Production and Logistics, p. 66.

47 (57)  EME A 

Americas  44 (34) 

Due to the fact that financing as a whole is controlled centrally 
and financing is exclusively available through approved exter-
nal credit facilities by the central functions of NORMA Group, 
the Company forgoes publishing a separate list of financing by 
segments. In every segment, the aim is to achieve an investment 
ratio and cash generation that is in line with the Group average 
in the medium-term.  Goals regarding the financial and liquidity 
management, p. 53.

EMEA 
External sales in the EME A region amounted to EUR 416.0 mil-
lion in 2015, and thus increased by 5.5% over the previous year 
(2014: EUR 394.5 million). While the region shrank slightly in 
the first quarter due to the weak economy in the euro zone, it 
experienced solid organic growth through the end of the year 
due to the economic upturn and the positive development of 
the European automotive industry. The EME A region’s share of 
total sales declined compared to the previous year from 57% 
to 47% due to currency effects and the acquisitions made in 
the previous years.

Americas
The Americas segment generated EUR 395.3 million in external 
sales in 2015 and thus growth of 66.3% over the previous year 
(EUR 237.8 million). Here, particularly the acquisition-related 
sales of NDS in the amount of EUR 115.4 million had a positive 
effect. Furthermore, currency effects also contributed to growth. 
Nevertheless, this growth was slowed down in the Americas 
by the drop in demand for commercial vehicles and agricul-
tural machinery, and the generally weak economic situation in 
Brazil. These factors resulted in negative organic growth in the 
region starting in the second quarter of the year, which, despite 
positive organic growth in the fourth quarter, could not be fully 
compensated for. Due to the acquisition and the positive sales 
trend at NDS, the share of sales of the Americas region of total 
sales increased significantly to 44% (2014: 34%). 

Adjusted EBITDA for the Americas region was EUR 87.6 million 
in 2015, and thus 77.8% higher than the previous year’s level 
(2014: EUR 49.3 million). Due to the good sales performance of 
NDS and the economies of scale related to the acquisition, this 
results in a significantly improved EBITDA margin of 21.7% com-
pared to the previous year (2014: 20.1%). Similarly, the adjusted 
EBITA of EUR 44.7 million in the previous year has increased 
by 78.2% to EUR 79.7 million. This results in an adjusted EBITA 
margin of 19.8% (2014: 18.3%).

D E V E L O P M E N T   O F   S E G M E N T S 

T   0 18

EME A

Americas

Asia-Pacific

in EUR millions

2015

2014

∆

2015

2014

∆

2015

2014

∆

Total segment sales

External sales

Contribution to consolidated sales (in %)

Adjusted EBITDA 1

Adjusted EBITDA margin (in %) 2

445.2

416.0

47

88.0

19.8

420.6

394.5

57

84.6

20.1

5.9%

5.5%

4.0%

403.4

395.3

44

87.6

21.7

244.6

237.8

34

49.3

20.1

64.9%

66.3%

77.8%

81.0

78.2

9

10.1

12.5

25.5%

25.1%

32.0%

64.6

62.5

9

7.7

11.9

1 The adjustments are described in the notes.  Notes, p. 130. 
2 In relation to segment sales.

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Consolidated Management Report 
 
 
 
 
 
 
 
 
66

Assets increased compared to the previous year, mainly due to 
currency effects, and amounted to EUR 636.3 million at the end 
of the year (2014: EUR 574.9 million). 

Investments of EUR 17.8 million were also above the previous 
year’s level (2014: EUR 16.2 million). Investment focused on NDS 
as well as the other plants in the US and in Monterrey, Mexico. 
 Production and Logistics, p. 66. 

Asia-Pacific 
External sales in the Asia-Pacific region amounted to EUR 78.2 
million in 2015 and were thus 25.1% higher compared to the 
previous year (2014 EUR 62.5 million). The region once again 
experienced a very dynamic development with solid organic 
growth despite the decreasing economic output of China. 

Adjusted EBITDA rose by 32.0% to EUR 10.1 million (2014: EUR 
7.7 million). The adjusted EBITDA margin increased to 12.5% 
(2014: 11.9%). At the same time, adjusted EBITA increased to 
EUR 7.7 million (2014: EUR 5.7 million), which resulted in an 
increase in the adjusted EBITA margin of 9.5% (2014: 8.8%).

Assets increased from EUR 71.9 million by 17.4% to EUR 84.4 
million in the reporting period. This is mainly due to the continu-
ing growth of the operating business in the region. 

Investments, which amounted to EUR 5.6 million (2014: EUR 
5.8 million) in 2015, were mainly used to expand the two sites 
in China.  Production and Logistics, p. 66.

SUSTA IN ABLE VALUE CRE ATION
NORMA Group considers reconciling the effects of its business 
activities with the needs of society as part of its corporate re-
sponsibility. The management therefore takes the principles of 
responsible management and sustainable conduct into consid-
eration in making company decisions.

Corporate Responsibility (CR), NORMA Group’s responsibility to 
society and the environment, is therefore an integral component 
of the corporate strategy. The CR steering committee under the 
leadership of CEO Werner Deggim is responsible for setting 
and formulating long-term goals for CR and coordinates the 
respective cross-divisional activities and the dialogue with the 
stakeholder representatives.

Five key areas of Corporate Responsibility
NORMA Group pursues a comprehensive CR strategy and fo-
cuses its CR goals and measures on five areas of activity:

•  Responsible Management 
•  Business Solutions 
•  Employees 
•  Environment 
•  Community

The main focuses of each area of activity, relevant develop-
ments and performance indicators are described in more 
detail on NORMA Group’s Corporate Responsibility website 
@ http://www.normagroup.com/cr and discussed in the re-
spective chapters of this management report. 

The first roundtable discussion in which NORMA Group em-
ployees from the management level actively exchanged ideas 
on the topics of Corporate Responsibility and sustainability with 
stakeholders from the worlds of business, politics and science 
as well as associations and non-profit organisations was held in 
July 2015. Ideas on further developing the Corporate Respon-
sibility strategy were discussed and activities were defined at 
this event. The results have been incorporated into the 2018 CR 
Roadmap, which will serve as the framework for the next three 
years. The new CR Roadmap was published in January 2016 on 
NORMA Group’s CR website. @ http://www.normagroup.com/cr.

As a transparent Company,  N OR M A Group communicates 
regularly on current developments and the objectives of its 
Corporate Responsibility. NORMA Group will publish its next 
Sustainability Report for the financial year 2015 later in 2016.

PRODUCTION A ND LOGISTICS
N O R M A  Group  manufactures  and  markets  approximately 
35,000 different products and has 22 production sites all over 
the world. Furthermore, the Company has a network consist-
ing of numerous distribution, sales and competence centres 
that supply to its customers in the respective regions.  G 001: 
NORMA Group Production and Distribution Sites, Back cover. 

NORMA Group closed its representative office in Vietnam for 
economic reasons in the reporting year 2015. The customers 
located here will be served by the employees of other Asian 
sites in the future. 

Production and capacity utilisation
The capacity utilisation of NORMA Group’s manufacturing and 
storage facilities varies from site to site. In markets such as the 
emerging countries of Asia and South America, where NORMA 
Group’s business is still being developed, the area-related util-
isation of production plants is currently relatively low. This can 
be attributed to the fact that investment decisions are planned in 
advance to ensure that sufficient production space is available 
to be able to expand production capacity in a flexible manner. 
In industrial nations and the markets in which NORMA Group 
already has an established market position and the plants are 
largely working to capacity, an attempt is made to avoid in-
vesting in additional manufacturing space whenever possible. 
Instead, the goal is to optimise the current manufacturing pro-
cesses by improving efficiency in order to be able to use the 
existing space to create additional capacity. This was also the 
focus in the reporting year 2015. The extension of extrusion 
and injection moulding capacity by optimising the machines 
has helped to increase value addition for the Company and 
the current production areas. Furthermore, logistics and duty 
costs were reduced by localising production closer to where the 

NORMA Group SE Annual Report 2015Economic Report

67

 relevant customers are based. This concentration then helped 
to strengthen the margins, improve working capital and ulti-
mately contributed to organic growth.

The capacity utilisation of manufacturing plants can be ramped 
up flexibly to suit customer demand and the order situation. 
Within each product category, a wide variety of different prod-
ucts with different specifications can be manufactured at the 
existing plants by performing only minor conversion measures. 
Thus, production can be optimally adapted to suit customer 
demand.

Investment in capacity expansion 
NORMA Group has again invested in expanding its capacity 
during the reporting year. The main investments are shown in 
the  table 019.

Continuous optimisation of the entire value chain
At NORMA Group, all internal processing steps in the value 
chain are constantly analysed for optimisation potential. The 
Global Operational Excellence Management System represents 
an essential tool here that helps to analyse existing processes, 
identify potential for improvements, introduce the appropriate 
measures for implementation and realise cost saving projects. 
As a result, many processes have already been automated and 
standardised in recent years, so that significant economies of 
scale have been achieved. 

By introducing the NORMA Group Production System (NPS) 
at the beginning of 2014, yet another step towards becoming 
a value-oriented company has been taken. The NPS and the 
implementation of lean manufacturing associated with it are 
both aimed at making production even more efficient,  increasing 

 productivity and achieving further cost savings. NORMA Group 
also relies on lean methods of process optimisation that are 
similar to the Toyota Production System. This includes, for 
example, the 5S methodology for optimising workplaces, the 
introduction of standardised work, the visualisation of various 
KPIs and the daily Gemba Walk. Furthermore, the optimisation 
of material flow (K ANBAN) and setup time (SMED) as well as pre-
ventive maintenance (TPM) were introduced during the reporting 
year. In addition, in 2015 Operational Excellence Leaders, who 
are familiar with lean management were hired at all of NORMA 
Group’s production plants to advance local implementation of 
the NPS system. Thus a culture of continuous improvement is 
promoted within NORMA Group. 

A uniform, Group-wide ERP system that was implemented start-
ing in 2012 provides software-based support for all important 
business processes. The system was expanded step by step 
at further NORMA Group sites and divisions in 2013 and 2014. 
The group-wide roll-out is not yet completed and will be con-
tinued in the future. By using a standardised system, NORMA 
Group is able to harmonise and integrate all processes, which 
is particularly important in light of the Group’s rapid growth and 
its many acquisitions in recent years.

Customer focus and secure supply chain
In order to optimise its logistics costs, NORMA Group always 
strives to keep the geographical distances in the value chain 
as short as possible and avoid non value-adding intermediate 
steps via other NORMA Group sites. The goal is therefore to 
always manufacture in the regions that its customers are based 
in. This not only optimises working capital and lowers logistics 
costs, but also minimises delivery risks and reduces negative 
impacts on the environment.

I N V E S T M E N T   H I G H L I G H T S   I N   2 0 15 

T   0 19

Country

Site

Description

Germany

Germany

Maintal

Modernisation of machinery and equipment for the improvement of quality and productivity

Gebershausen Expansion of the Eurocoupler capacity

France

Briey

Expansion of the multi-layer extrusion process to take advantage of long-term opportunities in product development, 
Expansion of production lines for new customer projects

Czech Republic Hustopece

Investment in a clean room for manufacturing of joining solutions for the biotech and pharmaceutical industry,  
Introduction of a robotized cell for preparing turbocharger applications

Sweden

Anderstorp

Modernisation of machinery and equipment for the improvement of quality and productivity

United Kingdom Newbury

Modernisation of machinery and equipment for the improvement of quality and productivity

Poland

Serbia

China

Malaysia

India

USA

USA

USA

Pilica

Investment in new injection moulding capacity 

Subotica

Investment in new injection moulding capacity

Changzhou

Investment in production equipment for Couplers, QRC and Gemi products

Ipoh

Pune

Expansion of the electrical infrastructure to allow for additional injection moulding machines to be used 

Modernisation of machinery and equipment for the improvement of quality and productivity 

Pennsylvania

Expansion of capacity to manufacture the Power Seal clamp, investment in equipment for manufacturing bolts 

Fresno

St. Clair

Expansion of the extrusion capacity for irrigation products,  
Extension of the injection moulding capacity for irrigation and rain management products

Extension of the injection moulding capacity

Mexico

Monterrey

Establishment of extrusion and injection moulding capacity 

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Consolidated Management Report 
 
 
 
 
 
68

Despite these efforts, cross-border deliveries are still indispens-
able for NORMA Group in many places, therefore optimised and 
secure customs processes are extremely important in order to 
flexibly react to customer requirements. For this reason, NORMA 
Group participates in various customs and trade partnership 
programmes, e.g. in the US, China and the EU. By participat-
ing in an export control programme that is part of the global 
compliance programme, NORMA Group ensures that its supply 
chain meets all of the legal requirements. By reviewing all of its 
business partners at least once a year, NORMA Group is able 
to rule out deliveries to legally sanctioned third parties. In ad-
dition, compliance with the relevant legal regulations on export 
control is ensured through internal organisational procedures 
and regular checks.

QUALIT Y M A N AGEMENT
The products that NORMA Group supplies are often critical to 
the ability of its customers’ end products to function properly. 
It is therefore extremely important for NORMA Group to ensure 
that it delivers outstanding quality. In order to be able to offer 
the same high quality all over the world, the quality standards 
ISO 9001, TS 16949 are observed throughout the entire Group, 
with the exception of NDS. Two sites that supply to the aviation 
industry have also been certified in accordance with EN 9100, 
and various product cate gories have been approved especially 
for the shipping and construction industry. Sites that are not yet 
connected to the quality management are to be initially certified 
by ISO 14001 and OHSAS 18001 certification.

Because customer needs vary in the many different regions 
and markets, regional standards and customer requirements 
are also taken into consideration in production. This know-how 
is shared inside the Group through close collaboration between 
the various sites and gradual implementation of quality manage-
ment (CAQ) software.

The key metrics for measuring customer satisfaction in 2015 
were at approximately the same level as last year. The number 
of returned parts per million (PPM) increased slightly to 21 com-
pared to the previous year (2014: 17). The average number of 
quality-related complaints per month amounted to 8, the same 
figure as last year.

NORMA Group received additional awards in 2015, the Platinum 
Supplier Status Award from General Motors for its US plant 
in St. Clair, in addition to the 50 PPM Award from the vehicle 
manufacturer PACCAR for its sites in Auburn Hills, Michigan, and 
Juarez, Mexico. These awards reflect how satisfied customers 
are with the high quality of NORMA Group’s products.

PURCH ASING A ND SUPPLIER M A N AGEMENT
Material costs represent the highest cost position for NORMA 
Group next to personnel costs. Because they significantly af-
fect the Group’s profits, purchasing and supplier management 
both play a decisive role in the success of the Group. The most 
important goal for the purchasing department is to reduce price 
risk and leverage economies of scale within the Group through 

proactive management of the direct and indirect costs of ma-
terials and services purchased.

Purchasing and supplier management at NORMA Group is or-
ganised primarily on the basis of the following three higher level 
commodity groups:

•  Steel and metal components (various grades / materials)
•  Granules, plastic and rubber products
•  Capital goods, non-production materials and services

The commodity organisation is integrated into the  NORM A 
Group plants worldwide in the form of a matrix structure. Ad-
ditional commodity responsibilities emerged in recent years in 
purchasing and supplier management, particularly in the areas 
of water infrastructure and pharmaceutical biotechnology, due 
to the Company’s continued growth, acquisitions and the relat-
ed expansion into new markets.

M AT E R I A L   P U R C H A S I N G   T U R N O V E R   I N   2 0 15   
A C C O R D I N G   T O   M AT E R I A L   G R O U P S   

G   0 19

in % 

Alloy surcharges  7 

Various  9

17  Steel, wire

Indirect  25

materials 

14   Metal 

components

5   Rubber moulded 

parts

Electronic  1

components 

13  Granules

9   
Plastic parts

Global Group structure and regional expertise 
NORMA Group has further expanded its high-performance 
Group purchasing structure in recent years. Besides purchasing 
of production materials, procurement of non-production materi-
als and services, including IT, has been expanded even further. 

Purchasing at NORMA Group is controlled centrally for all do-
mestic and foreign Group companies, while regional or local 
teams contribute their specific knowledge of local market con-
ditions and typical regional cost drivers. Due to the high degree 
of professionalism and the combination of global, regional and 
local purchasing management, resources and services can be 
purchased much more competitively; therefore the costs can be 
reduced quite significantly. Furthermore, the recent introduction 
of the new e-procurement solutions have made reporting easier 
and now even allow for more efficient purchasing management. 
This is also reflected in an improved adjusted material usage 
ratio of 40.8% in financial year 2015 (2014: 41.7%).  Economic 
Report, p. 56. 

NORMA Group SE Annual Report 2015 
 
 
 
Economic Report

69

D E V E L O P M E N T   O F   N I C K E L   P R I C E S   A N D   T H E   A L L OY   S U R C H A R G E   1. 4 3 0 1   I N   2 0 15 

–  Alloy surcharge of flat products 1.4301 X5CrNi18-10 Europe in EUR 

G   0 2 0

–  Nickel LME in EUR

1,500

1,400

1,300

1,200

1,100

1,000

900

800

20,000

18,000

16,000

14,000

12,000

10,000

8,000

6,000

 Jan 2015

Apr 2015

Jul 2015

Oct 2015

Jan 2016

Development of material prices and prices of  
non-production materials
The price of the raw material nickel, which is used for alloy-
ing austenitic stainless steels, and is of importance to NORMA 
Group, dropped significantly in financial year 2015. Due to the 
fact that the purchasing volume of this material group is of sig-
nificance to NORMA Group, the decline in nickel prices in the 
reporting year resulted in lower spending on alloy surcharges. 
The base prices for stainless steels, on the other hand, re-
mained relatively constant in Europe. They increased slightly 
in North America due to the fact that steelworks work at high 
capacity at the beginning of the year.  G 020: Development of 
the Prices of Nickel and the Alloy Surcharge. 

The alloy surcharges of ferritic materials developed less volatile 
and remained relatively stable throughout the year. The average 
of the quotations changed only slightly over the previous year.

With respect to the purchase of plastics, declining oil prices 
affected the cost of procurement positively, especially for poly-
propylenes. These are used in plastic components in the water 
infrastructure sector, in particular. 

defined, detailed supplier evaluation system is used by all of 
the production plants each year. It serves to measure the per-
formance of local suppliers, to monitor the future development 
of suppliers, and to ensure that new business is awarded on a 
sound basis for making decisions.

By establishing a globally valid Code of Conduct for Suppliers 
in 2015, NORMA Group expressed its expectations with respect 
to the sustainable economic activity of its suppliers. Consider-
ation of sustainability criteria such as compliance with human 
and employee rights, workplace safety and environmental and 
ethical aspects as part of the contractual arrangements will help 
to ensure that all parties act responsibly throughout the entire 
value creation chain. @ http://normagroup.com/cr. 

The newly introduced e-procurement solutions will also be used 
in supplier management in the future. Standardised shopping 
processes and transparent and clearly structured supplier inter-
action processes, which are subject to the compliance principles 
of NORMA Group, will help to ensure a fair procurement process 
and encourage sustainable relationships with suppliers. The new 
processes were shared with suppliers at the end of 2015. 

Furthermore, improved commodity management led to more 
competitive conditions with respect to certain polyamide ma-
terial groups. 

By establishing regional and local structures, it was also possi-
ble to improve the supply and service conditions in the area of 
non-production materials, which had a positive impact on the 
lower materials ratio in the reporting year. 

Based on the supplier evaluation system, two suppliers were 
recognised with the Supplier Recognition Award for their out-
standing achievements at the regional level in the reporting year. 
NEIDA Products Engineering Limited received the award for its 
outstanding achievements and results in the EMEA region while 
McMasters Koss Co. was recognised in the Americas region. 
Both suppliers were honoured for their many years of reliable 
service to NORMA Group.

Supplier management
Constantly optimising the selection of suppliers is yet another 
key task of purchasing. This is done not only solely on the basis 
of traditional criteria such as quality, price, delivery times and 
loyalty, but also takes important aspects of risk management 
and sustainable development into consideration. A centrally 

Supplier structure
Total production materials turnover amounted to approximately 
EUR 194 million in 2015. The top 10 suppliers accounted for 
roughly 29%, while the Company’s top 50 suppliers accounted 
for nearly 61% of the total volume. Thus there are no excessive 
dependencies on individual suppliers.

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Consolidated Management Report 
 
 
 
 
 
70

EMPLOYEES

C O R E   W O R K F O R C E   B Y   S E G M E N T 

T   0 2 0

Personnel development 
NORMA Group employed a staff (core workforce including tem-
porary staff) of 6,306 in total at the end of December 2015 and 
thus 6% more people than in the previous year (2014: 5,975). 
There were 1,185 temporary workers on this date (2014: 1,147). 
This equates to around 19% of the total workforce.

EME A

Americas

Asia-Pacific

Total

2015

in %

2014

in %

2,899

1,462

760

5,121

57

28

15

2,803

1,315

710

4,828

58

27

15

T   0 2 1

NORMA Group recorded the highest increase in employees in 
the Americas region in 2015. The permanent workforce here 
grew by 11% to 1,462 employees. This was due to the 85 tem-
porary workers who were hired in Michigan and California, as 
well as the construction of another distribution center. 

In the Asia-Pacific region, the number of employees rose 
by 7% to 760 permanent employees. This can be attributed 
for the most part to the start of GEMI Clamp production at 
the plant in Changzhou, China, and the establishment of the 
global RE-Engineering Center, which was founded to adapt 
existing products to suit local market conditions, among its 
other tasks.

In the EMEA region, the number of employees increased by 3% 
to 2,899 permanent employees at the end of the year. This was 
due to the expansion of capacities at the site in Serbia. 

P E R S O N N E L   D E V E L O P M E N T   AT   N O R M A   G R O U P 

5,121

4,828

4,134

3,759

3,415

2015

2014

2013

2012

2011

A G E   S T R U C T U R E   O F   
N O R M A   G R O U P   E M P L OY E E S  * 

< 30 years

30 to 50 years

> 50 years

average age

25%

54%

21%

38.9

*  5,054 employees in total (98.7% of permanent staff in total). For legal reasons,  

reporting on employees’ ages is not possible for all Group companies.

L E N G T H   O F   S E R V I C E   O F   
N O R M A   G R O U P   E M P L OY E E S   

T   0 2 2

up to 5 years

> 5 years

> 10 years

average

56%

17%

27%

7.1 years

Stable share of employee groups
The total number of employees (permanent staff including 
temporary workers) in the reporting year consisted of 3,307 
direct employees (2014: 3,167), 1,374 indirect employees (2014: 
1,336) and 1,625 salaried employees (2014: 1,472). The propor-
tion of the various groups of employees in relation to the total 
number of employees remained virtually unchanged compared 
to the previous year. While direct employees are individuals 
who are involved in the manufacturing process, indirect em-
ployees are employees who work in production-related areas 
such as the quality department, for example. The group of 
salaried employees refers mainly to employees who hold ad-
ministrative positions.

1,185

1,147

813

726

837

G   0 2 1

6,306

5,975

4,947

4,485

4,252

Core workforce

Temporary staff

NORMA Group SE Annual Report 2015 
Economic Report

71

B R E A K D O W N   O F   E M P L OY E E S   B Y   G R O U P 

G   0 2 2

in % 

Salaried employees  26

22 
Indirect employees

52   
Direct  
employees

Qualified permanent workforce
The employees of NORMA Group are well trained and obtain 
their qualifications by earning school and university degrees, and 
participating in professional and supplementary training. Thus, 
NORMA Group has a high qualification level with respect to its 
permanent workforce in all areas and according to regional spec-
ificities. As of the reporting date, NORMA Group employed 1,207 
employees who have a doctorate, a university or college degree. 
The ratio of university graduates in relation to permanent staff 
is thus at around 24%. Another 1,911 employees have a master 
craftsman or technician certificate or other qualifying education.

Human resources work supports the growth strategy
During the reporting year, the initiative ‘HR Invent’ was con-
tinued to align the area of personnel with NORM A Group’s 
growth and acquisition strategy. As part of this initiative, a staff 
organisation that includes the competence centers ‘Learning 
& Development,’ ‘Compensation & Benefit,’ and ‘Workforce 
Planning’ was defined. In addition, the Company was working 
on unifying its standard processes worldwide. NORMA Group 
therefore makes use of HRIS (Human Resources Information 
System) software to further optimise its personnel management. 

Employer branding programme
As part of the ‘HR Invent’ initiative, an employer brand was 
developed to strengthen the Company’s identity and position 
NORMA Group clearly on the labour market. By interviewing 
employees at all of its sites, experiences and opinions on the 
perceived corporate culture and on NORMA Group as an em-
ployer were collected and merged with the assumptions and 
expectations of the Management Board. The following core 
 values were identified based on the results, which are to serve 
as a basis for the conduct of all employees in the future:

•  Change readiness – We drive change
•  Team spirit – We empower people
•  Open mindset – We share ideas and information
•  Strong ties – We develop partnerships

Supporting diversity and internationality
NORMA Group’s employees come from 40 different nations and 
have various ethnic and cultural backgrounds. People with 19 
different nationalities work at Company headquarters in Maintal 
alone. By signing the ‘Charter of Diversity’ in 2013, NORMA 
Group reaffirmed its position on diversity. The mission state-
ment ‘Diversity that connects’ emphasises the view that diver-
sity extends beyond aspects such as gender or nationality. In 
order to systematically encourage diversity and the exchange 
of ideas at work, NORMA Group’s aim is to create a working 
environment free from prejudice and discrimination. The Group 
therefore has three regional diversity officers who help maintain 
a culture of mutual appreciation, respect and equal opportuni-
ties. Furthermore, the global Diversity Day, which takes place 
once a year and invites everyone to experience diversity, is a 
fixed date in NORMA Group’s calendar. Maintaining diversity 
also means ensuring that all parties can find their way around in 
their respective environments. For this reason, NORMA Group is 
committed to successful integration through cooperation. 

Female expertise
One objective of NORMA Group’s diversity strategy is to in-
crease the share of female employees in management positions 
(up to the fourth level of management). On 31 December 2015, 
the Group employed 1,782 female employees, which equates 
to roughly 35% of its total workforce. Women hold 21% of all 
management positions. 

Inclusion of the handicapped 
At NORMA Group, people who have handicaps are also given 
the chance to take part in normal work life. The Group employed 
52 men and women with disabilities in financial year 2015.

Performance Management

Rewarding performance
NORMA Group strives to attract and retain qualified and com-
mitted employees. For this reason, particular importance is 
placed on fair remuneration. By holding regular benchmarks, 
NORMA Group ensures that its employees are paid market-ori-
ented salaries and wages based on their responsibilities. The 
remuneration  system  also  contains  variable  remuneration 
elements to encourage employees to take an interest in the 
 further development of the Company and share in its economic 
success. Furthermore, we ensure that all of the remuneration 
and social contributions paid satisfy at least the local statutory 
standards. For tariff and non-tariff employees in Germany, this 
is based on important financial performance indicators, for ex-
ample. Moreover, the personal achievements of employees also 
play a role in remuneration. All of the remuneration and social 
contributions that NORMA Group pays satisfy at least the local 
statutory standards.

Knowledge as a resource 
In order to maintain its high degree of innovative capabilities 
and ensure that the Group continues its successful develop-
ment in the future, NORMA Group invests heavily in the further 

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Consolidated Management Report 
 
 
 
 
 
72

 education and training of its employees. The goal is to recruit 
as many expert employees from its own youth as possible and 
thus lower its dependence on the external job market. 

Numerous training opportunities for career entrants
Training its young people represents an elementary compo-
nent of NORMA Group’s personnel policy. In keeping with its 
 global focus, the Company’s training and further education pro-
grammes also have an international focus. Young employees 
participate in traineeships and exchange programmes at other 
national companies in order to prepare them for working in in-
ternational teams at an early point in time. 

NORMA Group has been giving its people the chance to obtain 
a combination of practical training and university studies in the 
fields of industrial engineering, mechanical engineering, mecha-
tronics, and business administration since 2006. In addition, 
NORMA Group trains young people in various technical and 
commercial areas and offers internships for students in all of its 
departments and regions. 

In 2015, NORMA Germany employed 40 trainees, three of whom 
pursued dual studies. NORMA Group gave all of these trainees 
who successfully completed their training or studies in 2015 
permanent employment. 

Due to the increasing complexity of Group structures and the 
need for qualified young people in the area of information tech-
nology, trainees were hired in cooperation with Microsoft in 2015 
for the maintenance and development of the ERP system Micro-
soft Dynamics A X used at NORMA Group. 

Broad continued education offerings for employees
NORMA Group’s success is also dependent on how quickly and 
effectively the Company can react to its customers’ changing 
technical requirement and external influencing factors. For this 
reason, NORMA Group must be able to ensure that its employ-
ees are always up-to-date in all relevant areas. The Company 
therefore supports comprehensive measures on the continued 
personal development of its employees and works closely with 
universities such as the Frankfurt School of Finance and Manage-
ment as well as with the University of Darmstadt, Germany, for 
example. NORMA Group has been supporting three students 
of the Technical University of Darmstadt since 2015 as part of 
the German Scholarship programme and sponsors a junior pro-
fessorship at the Frankfurt School of Finance and Management.

Each and every employee who works for NORMA Group was 
able to benefit from an average of 29 hours of additional occu-
pational training in the reporting year 2015 (2014: 35 hours). 
90% of its employees (2014: 92%) participated in at least one 
training activity. NORMA Group’s goal is to increase the num-
ber of annual training hours per employee to an average of 30.

to hold an assessment and qualification conversation with each 
individual employee at least once a year in order to be able to 
evaluate their staff’s performances, specialised knowledge and 
development potential. During these meetings, personal goals 
are set for the next year. 

Furthermore, NORMA Group introduced so-called Assessment 
Centers in the reporting year that will help fill management posi-
tions and be used to identify further development activities in 
a targeted manner.

Exchanges of personnel:  
More communication, better understanding
NORMA Group will continue to grow internationally in the future, 
both organically and through acquisitions. In order to be able 
to integrate new parts of the Group and for the individual sites 
to work together efficiently, communication that functions well 
is essential at all levels. To encourage this, NORMA Group of-
fers several exchange programmes for its employees, from one 
to three-month so-called ‘Bubble-Assignments’ (2015: 38) to 
‘Long-Term-Assignments.’ Expert personnel and managers who 
participate in this initiative bring special skills and experience to 
the new sites and, at the same time, benefit from the know-how 
that their new colleagues have. Through these projects, NORMA 
Group promotes the internal transfer of knowledge, intercultural 
awareness, the establishment of networks and the individual 
development of the participants. 

Feedback culture – employees express their opinions
NORMA Group has been conducting employee surveys on a 
regular basis since 2008 that are used to systematically analyse 
its strengths and weaknesses from the perspective of its em-
ployees and now represent the most important feedback instru-
ment at the organisational level. The survey makes it possible to 
identify challenges and respond by initiating important change 
processes. To be able to focus on implementing improvement 
measures between surveys more actively, NORMA Group has 
decided to conduct employee surveys at 3-year intervals in the 
future. Furthermore, supervisors were given the opportunity to 
experience 360° feedback during the reporting year. So-called 
day-to-day feedback was also introduced to strengthen the core 
values and thus the team spirit.

The fluctuation rate (voluntary departures) of 7.7% on a Group-
wide basis in the reporting year suggests that employees are 
generally quite satisfied. In the medium term, NORMA Group 
hopes to achieve a fluctuation rate of 3% to 5% at all sites 
with the exception of China, India and Malaysia. Here, the goal 
will be to achieve fluctuation of under 20% due to the special 
conditions in these regions such as cultural peculiarities, high 
competition and low employer loyalty. 

The absence rate 3 was 2.9% for the Group as a whole in 2015, 
compared to 2.5% in 2014.

Targeted search for talent
The development of its technical and managerial personnel is 
of high priority to NORMA Group. All supervisors are required 

3 Without NDS

NORMA Group SE Annual Report 2015Economic Report

73

Healthy team – healthy company
A productive company like NORMA Group depends on  having 
healthy and satisfied employees. For this reason,  N O R M A 
Group contributes to its employees’ health by conducting var-
ious activities, such as skin screening, intraocular pressure and 
blood fat measurements, tests on lung function, cardiovascu-
lar disease prevention and flu vaccinations. Furthermore, each 
and every workplace is analysed with respect to all possible 
work-related healthcare risks by conducting tours of all facilities 
on a regular basis. 

In addition, NORMA Group in Germany cooperates with an ex-
ternal healthcare consultancy, whose doctors, psychologists, 
social advisors and legal advisors are available to assist em-
ployees and their immediate family members around the clock 
and throughout the year to help them with any health-related, 
mental, social or family problems they might be having. NORMA 
Group has also launched an Employee Assistant Programme 
(E AP) for its employees in the US. Furthermore, additional vol-
untary health insurance is also offered in certain countries, in-
cluding Poland and Russia, for example.

Occupational health and safety is of the highest priority
In order to prevent any potential hazards to its employees at 
work, NORMA Group invests heavily and systematically in the 
area of occupational health and safety. Thus the Company com-
plies with all applicable laws and regulations that pertain to en-
vironmental health and occupational safety. In addition, NORMA 
Group also sees to it that all workplaces ensure maximum safe-
ty and avoid accidents where possible through complementary 
policies and programmes.

NORMA Group has been certifying the safety management 
systems at its sites in accordance with OHSAS 18001 (Occu-
pational Health and Safety Assessment Series), and thus guar-
antees a high standard of safety within the Group. Currently 22 
sites were already rated accordingly (2014: 20). Certification of 
the remaining sites is planned for 2015. 

In 2015, NORMA Group extended the Value-Based Safety Pro-
gramme which has already been introduced in the US-Amer-
ican sites in 2012 to 23 locations (2014: 20). In the context of 
this programme, the employees’ activities at work are analysed 
and potentially dangerous behaviours are determined as part 
of weekly security checks. The deficits found are permanently 
corrected using standardized and team-oriented problem solv-
ing methods. 

Incident rate on a sustainable low level
NORMA Group constantly monitors and analyses its incident 
rate. The number of occupational accidents is collected on a 
Group-wide basis each month and the trend is monitored  using 
various key performance indicators (KPI). The incident rate, 
which reflects the number of accidents per 1,000  employees, 
represents the most important indicator in this regard. The fig-
ure was 5 for the 2015 reporting year, which means that it sig-
nificantly improved compared to the previous year (2014: 10). 

NORMA Group’s goal with respect to the current initiatives is to 
have an accident-free working environment. 

I N C I D E N T   R AT E 

Incidents / 1,000 employees 

G   0 2 3

5

10

10

10

11

2015

2013

2013

2012

2011

2010

2009

14

22

0

5

10

15

20

25

EN VIRONMENTAL PROTECTION A ND   

ECOLOGICAL M A N AGEMENT
As a manufacturing company, NORMA Group is well aware of its 
environmental, economic, and social responsibility. Environmen-
tally compatible and sustainable economic activity is therefore 
a central element of its corporate strategy. For this reason, the 
Company considers it important to systematically include envi-
ronmental aspects in its business decisions. NORMA Group’s 
goal is to increase the efficiency of its production processes, 
lower its energy consumption over the long term, and reduce 
waste. The long-term cost savings associated with this con-
tribute to the economic efficiency of the Group. The core ele-
ments of NORMA Group’s environmental strategy and measures 
pertaining to their implementation were published in January 
in the 2018 CR Roadmap. @ http://www.normagroup.com/cr.

Group-wide environmental management system
In 2015, NORMA Group continued with the introduction of the 
Group-wide Environmental Management System that the Com-
pany had first introduced in 2013. At the end of the reporting 
period, 21 production sites had been certified according to ISO 
14001. In financial year 2015, the site of NORMA Brazil was con-
nected to the environmental management system. The remain-
ing plant in Changzhou, China, and the new acquisition in the 
year 2014 (NDS) are scheduled to receive certification in 2016.

Reduction of CO2 emissions
NORMA Group has been using a Group-wide reporting tool to 
record and track resource consumption, emissions and waste 
since 2013. As part of consistent implementation of its sustain-
ability strategy, the Company succeeded in further reducing its 
CO 2 emissions in 2015. Measures that have made a significant 
contribution to this cause include continuous optimisation of 
transportation routes, the improvement of production processes 

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Consolidated Management Report 
 
 
 
 
 
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S P E C I F I C   E N V I R O N M E N TA L   I N D I C AT O R S  

T   0 2 3

CO 2 emissions from the consumption of electricity and gas  
(kg / EUR thousands of production activity)

Water consumption (t / EUR thousands of production activity)

2015

74.2

0.17

Change over 
previous year

2014

2013

−3.8%

–

77.1

0.17

79.7

0.18

and manufacturing procedures, automatic switch-off of com-
pressed air when it is not in use and the optimisation of the 
heating control system.

to address the local market conditions and consumer habits in 
the respective regions and markets. The regional marketing units 
are then responsible for executing the various activities and syn-
chronising them with the operative objectives of NORMA Group. 

These and other measures have helped to reduce CO 2 emis-
sions from electricity and gas consumption in relation to pro-
duction activity by 3.8% compared to the previous year. The 
water consumption related to the costs of manufacturing re-
mained stable compared to 2014. 

NORMA Group’s objective in the years to come is to reduce CO 2 
emissions by 9% and water consumption by 6% (respectively 
relative to the manufacturing costs) compared to 2015.

M A R KE TING 
In order to further increase awareness of  N OR M A Group’s 
pro ducts all over the world, boost product sales, strengthen 
its customer relationships and thus contribute to the Group’s 
growth, the implementation of the long-term marketing strategy 
was the central focus of the Group’s marketing activities in 2015. 
These were largely supported by on-line and digital instruments. 
NORMA Group’s marketing strategy focuses on achieving the 
following long-term objectives:

•  Building a strong NORMA Group image 
•  Decentralisation of marketing activities 
•  Optimisation of the brand portfolio
•  Optimisation of marketing tools

In order to be able to focus on its end markets and customers as 
much as possible, NORMA Group aligns its marketing activities 

Marketing focus in 2015
One key marketing focus in 2015 was to further roll-out the new 
brand strategy worldwide, bringing a clear brand positioning 
and image and a simpler product allocation with increased user 
friendliness. Therefore completely new information material has 
been created for each brand in order to convey its values in 
either a digital form or at the point of sales. This was supported 
by regional teams of strategic brand and product management. 

Beside this, the image of the EJT business unit has been devel-
oped further to emphasize NORMA Group’s innovative product 
solutions and their added values for the customer, supported 
by a new application for mobile devices. Regional micro web-
sites for EJT solutions are planned to be launched in the first 
quarter of 2016.

In 2015, NORMA Group focused on increasing awareness, de-
mand and brand preference primarily for water management 
products and solutions for the US market. And, in fact, the user 
traffic driven to the NDS brand website and the resulting pur-
chase orders saw increases.

Major efforts have been done to interlink the different marketing 
tools that are improving NORMA Group’s sales and marketing 
processes and the way to the market. The integration of the 
Print-on-Demand system into the existing DAM system (Digital 

M A R K E T I N G   E X P E N D I T U R E S   2 0 15   B Y   S E G M E N T 

G   0 24

M A R K E T I N G   E X P E N D I T U R E S   2 0 15   B Y   A C T I V I T Y 

G   0 2 5

in % 

in % 

16  EME A

Corporate  29

Corporate  29

29  DS

Asia-Pacific  8

8  EJT

47  Americas

Water management  34

NORMA Group SE Annual Report 2015 
 
Supplementary Report  |  Forecast Report

75

Asset Management), the webshop, the websites and the mobile 
applications, provides a good base to further increase NORMA 
Group’s digital presence. 

NORMA Group also attended a number of exhibitions again 
last year. In total, the Company participated in 62 international 
industry trade fairs (2014: 63).

Marketing expenditures
Marketing expenditures amounted to EUR 4.7 million in total 
in 2015, compared to EUR 3.2 million in 2014, and were thus 
around 47% higher than in the previous year. The increase of 
EUR 1.5 million is mainly attributed to the new water manage-
ment activities of NDS. 

Supplementary Report

As of the date of publication of this report, no events were 
known that would have influenced the assets, financial and 
earnings position of NORMA Group.

Forecast Report 

GENER AL ECONOMIC A ND   

INDUSTRY- SPECIFIC CONDITIONS 

Global economy gains momentum –  
upswing in the euro zone continues on
In January 2016, the International Monetary Fund (IMF) lowered 
its forecasts on economic growth once again in its latest report. 
The fund currently projects that the global economy will pick up 
gradually in 2016 and 2017; nevertheless, the recovery will lack 
momentum and remain fragile at rates of most likely 3.4% and 
3.6% for the years covered by the forecast. The main negative 
factors are the slowing of growth in China and increases in in-
terest rates in the US. Both developments could exert significant 
pressure on emerging and developing countries, in particular, 
in the event of a continued appreciation of the dollar, because 
these countries are mostly financed in US dollars. Furthermore, 
the decline in oil and commodity prices poses a problem for the 
producer countries. The IMF sees yet another risk for the world 
economy in higher financial market volatility. Uncertainties also 
arise from the conflicts in the Middle East and North Africa, as 
well as the refugee crisis. 

China’s economic output is expected to continue to decline. 
For 2016 and 2017, the IMF expects growth rates of 6.3% and 
6.0% for this country. The ASE AN-5 countries are expected to 
experience only slightly stronger growth of 4.8% to start with 
before they grow at a higher rate of 5.1% in 2017. The region is 
expected to benefit from investments and the slight recovery in 
the industrialised nations. India’s economy is expected to grow 
steadily at a rate of 7.5% per year in the IMF’s forecast years and 
thus more strongly than in recent times thanks to infrastructure 
projects. Latin America is expected to shrink again in 2016 due 
to structural problems and the recession in Brazil. Slight growth 
is not expected here until 2017, and stagnation is forecast for 
Brazil. The economic output in Russia is projected to decline 
again by 1.0% in 2016 and post only a moderate increase in 
2017. Overall, the IMF expects the emerging and developing na-
tions to recover slightly at a rate of 4.3% (2016) and 4.7% (2017), 
but not to achieve the dynamic growth they had in the past. 

The IMF expects the established industrial nations to continue 
to grow more strongly in 2016. According to their projections, 
growth is expected to accelerate from 1.9% the previous year to 
2.1% in 2016. The following year, this rate is projected to remain 

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Consolidated Management Report 
 
 
 
 
 
76

stable at 2.1%. The fund estimates the prospects for the US to 
be robust with strong demand from the private sector. The US 
monetary policy will remain expansionary despite rate reversals. 
The appreciation of the dollar and low oil prices will continue 
to dampen industrial output and investments, however. The US 
economy is expected to grow stably by 2.6% in both years, 
according to the IMF, but without gaining momentum. Cana-
da’s economy is projected to gradually grow stronger. Japan is 
expected to show somewhat more dynamic growth of 1.0% in 
2016 due to monetary and fiscal stimulus only to drop to 0.3% 
in 2017. Stable growth of 2.2% is projected for the UK due to 
currency and interest rates. 

The euro zone is expected to continue its upswing. The IMF 
and the Kiel Institute for the World Economy (IfW) forecast a 
slight 1.7% acceleration of growth for 2016. While the IMF is 
projecting 1.7% growth again in 2017, the IfW forecasts 2.0% 
growth. Both institutes expect the pace of expansion to increase 
in France and Italy in 2016. Spain is expected to continue to 
grow strongly. Overall, the growth rates of the countries in the 
monetary union are looking quite similar. The ECB has indicated 
that it will stick to its expansionary monetary policy despite the 
US interest rate reversal and, if necessary, even loosen it further. 
The weaker euro and gradually revived global demand are stim-
ulating exports and industrial activity. At the beginning of 2016, 
capacity utilisation in the euro zone was at 81.3% according to 
Eurostat (Q1 2015: 80.2%). The favourable financing conditions 
should therefore continue to boost investment activity in 2016. 
In this environment, the IfW expects an increase in gross fixed 
investment of 2.5%. For Germany, the Kiel Institute estimates 
that the economy will continue to gain momentum, grow dy-
namically by 2.2% in 2016 and 2.3% in 2017 and hence again 
be the growth engine in the euro zone. Consumption remains 
strong and higher investments in equipment and construction 
are supporting the upswing.

The overall economic prospects for 2016 provide the basis for 
NORMA Group’s forecast and outlook.

F O R E C A S T S   F O R   G D P   G R O W T H   ( R E A L ) 

T   0 24

in %

World

USA

China

Euro zone

Germany 1

2015

2016e

2017e

+3.1

+2.4

+6.9

+1.5

+1.7

+3.4

+2.6

+6.3

+1.7

+2.2

+3.6

+2.6

+6.0

+1.7

+2.3

Sources: IMF, 1 Institute for the World Economy (IfW)

Conditions generally quite positive for  
important customer industries of NORMA Group
The expected moderate recovery of the international eco nomy in 
2016 and 2017 will also improve the overall climate and the pros-
pects for important customer industries that NORMA Group serves. 

Engineering industry
Due to the difficult international environment for engineering, 
the German industry association VDMA expects a somewhat 
 weaker development in 2016. Worldwide machine sales are 
expected to rise by only 1% in real terms. The VDMA predicts 
only moderate growth for the two most dominant markets 
 China (+1%) and the USA (+1%). Stagnant sales are expected 
for  Russia and a further decline of 2% for Brazil. Sales in Asia, 
on the other hand, are expected to recover despite zero growth 
in Japan, with partly robust growth rates (7% each in India and 
South Korea). In the euro zone and Europe as a whole, sales are 
therefore likely to increase by 1% in 2016 in real terms. Although 
orders have picked up most recently in Germany (2015: +1% in 
real terms) and the low euro is likely to support exports outside 
Europe, the VDMA calculates only with zero growth in real pro-
duction in 2016 due to the weak business climate. Industry sales 
are thus expected to increase by close to 1% in nominal terms 
to EUR 220 billion (+0% in real terms). The industry is hoping 
to see impulses from the lifting of sanctions against Iran and 
stronger investments in the 4th Industrial Revolution. 

E N G I N E E R I N G :   R E A L   C H A N G E   
I N   I N D U S T R Y   S A L E S   

T   0 2 5

in %

China

USA

Euro zone

World

Source: VDMA

2014

2015

2016e

9

6

1

5

2

0

2

1

1

1

1

1

Automobile industry
In an environment marked by low oil prices and a slightly im-
proved global economy, sustained growth can be expected for 
the automotive industry. LMC Automotive expects to see more 
dynamic growth than in the previous year. A global increase 
in production of 4.2% to 92.3 million vehicles is predicted for 
2016 for the broad passenger vehicle market (passenger cars, 
light trucks). Sales are expected to rise by 3.7%. IHS Auto-
motive expects to see sales increase by 2.7%. The German 
association VDA projects an increase of 2% to 78.1 million 
vehicles for the narrowly defined passenger car market. The 
three main markets, China, the USA and Western Europe, will 
thus continue to grow, but only moderately. An increase of 
2% in passenger cars is projected for China, while the VDA 
expects growth of only 1% for the USA (light vehicles). The 
European association ACE A expects car sales to increase by 
around 2% in the EU, while the VDA expects to see an increase 
of 1% in total for Western Europe. Following some very strong 
growth rates, the pace is projected to slow down in the vol-
ume markets in the UK, Italy, France and Germany in 2016. 
For Germany, the VDA expects growth of 1% for exports and 
domestic manufacturing. Foreign manufacturing is projected 
to increase by 3% in 2016.

NORMA Group SE Annual Report 2015 
 
Forecast Report

77

A U T O M O T I V E   I N D U S T R Y:   G L O B A L   P R O D U C T I O N   A N D   
D E V E L O P M E N T   O F   S A L E S   ( PA S S E N G E R   V E H I C L E S )  

T   0 2 6

in %

2014

2015

2016e

2017e

Production

Sales

2.9

3.5

1.6

1.2

4.2

3.9

2.1

2.8

Source: LMC Automotive

Construction industry
The forecast by the Ifo Institute and the industry network Euro-
construct presents a positive outlook for Europe’s construc-
tion industry. The industry environment for new construction, 
modernisation and maintenance remains positive. Thus, experts 
predict that growth will accelerate with respect to European 
construction output to 3.0% in real terms (2015: 1.6%). Three 
quarters of the total growth will then be attributable to the main 
markets (Germany, the UK, France, Italy, Spain and Poland). Eu-
rope’s construction output is also expected to expand strongly 
by 2.7% in real terms in 2017 and continue its growth in 2018 
(+2.0% in real terms). Consistent growth in the areas of residen-
tial, commercial and underground construction are assumed 
through 2018. The IfW predicts high growth in construction in-
vestments in Germany in 2016 by 3.0% in real terms (previous 
year: +0.2%) and 3.3% in 2017. Residential construction, the 
largest segment, continues to drive the economy by achiev-
ing increases of 3.6% (2016) and 4.0% (2017). Furthermore, 
public construction is also projected to grow significantly. The 
German trade associations (ZDB, HDB) are optimistic for 2016 
and calculate with an increase in construction-related sales of 
a nominal 3.0% to EUR 103.2 billion. Here, building construc-
tion and civil engineering are both projected to grow by 3.0%. 
Assuming stable sales in the area of commercial construction, 
the forecast projects significant growth in residential (+5.0%) 
and public construction (+4.0%).

C O N S T R U C T I O N   I N D U S T R Y:   D E V E L O P M E N T   O F   
E U R O P E A N   C O N S T R U C T I O N   O U T P U T  

T   0 2 7

in %

2014

2015

2016e

2017e

Western Europe

Eastern Europe

Europe

1.1

4.7

1.3

1.3

6.0

1.6

2.9

5.1

3.0

2.5

6.2

2.7

Sources: Euroconstruct / Ifo Institute (19 core markets in total)

FUTUR E DE VELOPMENT OF NOR M A GROUP 
N O R M A  Group  currently  has  no  plans  to  make  significant 
changes to either its goals or its strategy. The main focus will 
continue to be on diversifying the business with respect to end 
markets, regions and customers in the future as well. Further 
acquisitions cannot be explicitly ruled out. As in the past, the 
main focus of M&A activities will continue to be on companies 
that either contribute to market consolidation or enable the 
Company to enter new high-margin markets. 

In addition, further internationalisation and expansion of activ-
ities in the Asia-Pacific region in particular continue to be key 
objectives. The Company thus hopes to be able to take advan-
tage of the opportunities this important growth market offers 
and relocate value creation to the respective region and country. 

The area of Research and Development will continue to play an 
important role for the long-term preservation of the Company’s 
innovation capability. The focus of development activities will 
again be on innovative products that help solve industrial cus-
tomers’ problems.

Furthermore, with the adoption of the  CR Roadmap 2018, 
NORMA Group laid the foundation for the Company to pursue 
sustainability to an even greater extent. 

Sales growth in 2016 
For 2016, the NORMA Group Management Board currently 
(March 2016) expects the global economy to grow moderately, 
slightly above last year’s level, and essentially be driven by the 
industrial nations and emerging Asian countries. Geopolitical 
crises, the ongoing volatile growth in China, increases in interest 
rates in the US, declines in oil and raw material prices, as well 
as structural problems in Latin America pose potential risks.

Due to its broad diversification, the NORMA Group Management 
Board believes the Company to be well positioned and therefore 
able to continue to benefit from the growth trends in various end 
markets and regions. 

NORMA Group expects to see the EMEA region develop slightly 
positively overall due to increased investments and consump-
tion. Low oil prices and the lower euro exchange rate should 
result in additional positive impulses and economic growth. The 
end markets that NORMA Group is active in should also benefit 
from this development. The automobile industry in particular can 
be expected to increase its production volumes due to higher 
exports as a result of the lower euro exchange rate. NORMA 
Group also expects to see positive effects in the medium-term 
because of new country specific fleet-based measures for pas-
senger vehicles that will require more advanced technology and 
higher engine efficiency in the future. All in all, NORMA Group 
expects the EME A region to achieve solid organic growth in 
financial year 2016 compared to the previous year. 

Growth in the Americas region and the US, in particular, was 
unchanged compared to the previous year. NORMA Group be-
lieves this growth will continue in 2016 as well and be reflect-
ed in end markets of relevance to the Group. NORMA Group 
therefore expects to see solid organic growth in the current 
financial year. 

Despite the slightly weaker growth forecasts for China in 2016, 
the Asia-Pacific region’s dynamics will continue and also be 
driven by stricter emission regulations for cars and trucks.  

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Consolidated Management Report 
 
 
 
 
 
 
 
78

Due to increasing business activities in the region, the Company 
expects to achieve double-digit organic growth again in 2016. 

gross debt for which the average interest rate is approximately 
2.5% to 3.0% as well as expenses for currency hedges and 
transaction costs.

The distribution of sales for the two sales channels EJT and 
DS shifted in 2015 due to the acquisition of NDS because the 
sales share of the DS area increased by the share of the water 
business of NDS. NORMA Group expects to see solid growth 
in 2016 for both DS and EJT.

Higher adjusted earnings per share 
Adjusted earnings per share will show solid growth in financial 
year 2016. Sales growth, a sustainable margin and a slightly 
improved financial result will contribute to this. 

In light of these assumptions and the current market volatilities, 
NORMA Group projects that it will achieve solid organic Group 
sales growth in financial year 2016 of around 2% to 5% com-
pared to 2015. Currency effects can have either a positive or 
a negative effect on this growth, depending on the exchange 
rates to the euro.

Adjustments to earnings
NORMA Group expects adjustments for write-offs from pur-
chase price allocations of approximately EUR 19 million on de-
preciable tangible and intangible assets from the acquisitions 
made in prior years. 

Development of the main cost positions
NORMA Group assumes that the main relative cost positions 
(material and personnel expenses) will develop in a stable 
 manner compared to the previous year. 

The continuous increase in the degree of professionalism in 
purchasing, the conclusion of long-term contracts, and the 
achievement of economies of scale have led to a continuous im-
provement in the cost of materials ratio in recent years. NORMA 
Group believes it can maintain the current high level through 
2016 as well and expects the cost of materials ratio to remain 
at approximately the same level as in previous years.

Thanks to the Group’s ongoing growth and the fact that activ-
ities in the Asia-Pacific region have been intensified, NORMA 
Group expects personnel costs to rise constantly in relation to 
sales in 2016. This will result in a stable personnel cost ratio at 
the same level of recent years.

Investment in Research and Development 
NORMA Group plans to invest 5% of its EJT sales in order to 
maintain its innovativeness and its ability to compete over the 
long term. The main focus of R&D activities will continue to be 
on developing innovative products that help meet its customers’ 
industrial challenges. 

Adjusted EBITA margin
Maintaining its high level of profitability represents an important 
focus for NORMA Group. All business activities are therefore 
strategically aligned toward achieving this objective. Main-
taining a strong margin also plays a significant role in acquir-
ing new companies. Due to the many internal measures and 
ongoing opti misation processes in all areas, NORMA Group 
firmly  believes that the sustained high level of its margin can 
be maintained again in 2016. The goal is to have an adjusted 
EBITA margin at the same level as in previous years of more 
than 17.0%.

Financial result of up to EUR −15 million expected 
In total, NORMA Group expects a financial result of up to EUR 
−15 million. This will include interest expenses on the Group’s 

Tax ratio of between 32% and 34%
The tax ratio will remain constant compared to the previous year 
at between 32% and 34%.

Investment rate of around 4.5% the goal 
For financial year 2016, NORMA Group plans to invest around 
4.5% of Group sales. By doing so, the Company will be finan-
cing both maintenance investments and investments on ex-
panding its business. One main focus will be on expanding 
activities in the Asia-Pacific region in particular and expanding 
the new plants located in China and Serbia as planned. 

Net operating cash flow
Due to higher sales and a sustainable margin, but also strict 
working capital management and a consistent investment rate, 
NORMA Group expects net operating cash flow to be slightly 
higher than last year’s level.

Sustainable dividend policy
To the extent that the future economic situation allows, NORMA 
Group plans to pursue a long-term dividend policy that is orien-
tated towards a pay-out ratio of approx. 30% to 35% of the 
adjusted Group net profit.

Market penetration and innovative capability 
The extent of market penetration is reflected in the Group’s 
organic growth in the medium term.  Sales forecast, p. 77. 
Ensuring that it remains innovative is essential to N OR M A 
Group’s competitiveness and future. In order to secure its 
innovations, these are protected by patents. Here, NORMA 
Group strives to maintain its new patent registrations at more 
than 80 per year. 

Problem-solving behaviour of its employees
NORMA Group employs key performance indicators, such as 
defective parts per million (PPM) and number of quality-related 
customer complaints, to measure and control its problem-solv-
ing behaviour. Independent of the product group, the Company 
strives to achieve a value of approximately 20 for the indicator 
PPM. The goal for 2016 is to lower the number of customer 
complaints even further despite the low level that has already 
been achieved.

NORMA Group SE Annual Report 2015Forecast Report

79

Sustainable company development  
(Corporate Responsibility) 
NORMA Group published its CR Roadmap 2018 in January 
2016. The objective is to continue to achieve the goals stated 
therein in a consistent manner and lay even more important 
milestones for managing the Company more sustainably in 
2016. 

GENER AL STATEMENT BY THE M A N AGEMENT BOAR D 

ON THE PROBABLE DE VELOPMENT 
At the time that the management report 2015 was prepared, the 
Management Board expected NORMA Group to achieve solid 
growth again in 2016. The Company’s management expects 
the economic situation to improve slightly in the EME A region. 
Steady impulses for sales growth are expected to come from 
the US market in particular due to the current economic de-
velopment. Due to its dynamic growth, the Asia-Pacific region 

will make an important contribution to the growth of the Group. 
Currency effects can have either a positive or a negative effect 
on growth, depending on the exchange rates to the euro. In total 
and on the basis of its current forecast, the Management Board 
expects solid organic growth in sales in 2016. 

As a result of the ongoing optimisation of the processes in all 
areas of the Group, the Management Board expects its main 
cost positions to experience a stable development in relation to 
sales with yet another high adjusted EBITA margin of more than 
17.0% in financial year 2016. 

Constantly observing the market and strategically searching 
for new acquisition targets continues to be an important com-
ponent of the Company strategy, therefore the Management 
Board does not explicitly rule out further acquisitions in financial 
year 2016.

2 0 16   F O R E C A S T  

T   0 2 8

Consolidated sales

solid organic growth of around 2% to 5%

EME A:  

solid organic growth 

Americas:   solid organic growth 

APAC: 

over 10%, i.a. driven by stricter emission regulations

DS:  

EJT: 

solid growth

solid growth

roughly at the same level as in previous years

roughly at the same level as in previous years

sustainable at the same level as in previous years of more than 17.0% 

up to EUR −15 million 

around 32% to 34%

Cost of materials ratio

Personnel cost ratio

Adjusted EBITA margin

Net financial income

Adjusted tax rate

Adjusted earnings per share

solid increase

Investment rate (without acquisitions)

operationally around 4.5%

Operating net cash flow

slightly higher than the level of the previous year (2015: EUR 134.7)

Dividend

approximately 30% to 35% of adjusted annual Group earnings

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Risk and Opportunity Report

NORMA Group is exposed to a wide variety of risks and op-
portunities which can have a positive or negative short-term 
or long-term impact on its financial position and performance. 
For this reason, opportunity and risk management represents 
an integral component of corporate management for NORMA 
Group SE, at both the Group management level and at the level 
of the individual companies and individual functional areas. Due 
to the fact that all corporate activities are associated with risks 
and opportunities, NORMA Group considers identifying, assess-
ing, and managing opportunities and risks to be a fundamental 
component of executing its strategy, securing the short and 
long-term success of the Company and sustainably increasing 
shareholder value. In order to achieve this over the long-term, 
NORMA Group encourages its employees in all areas of the 
Company to remain conscious of risks and opportunities.

RISK A ND OPPORTUNIT Y M A N AGEMENT SYSTEM
NORM A Group defines risks and opportunities as possible 
future developments, changes, or events that could have a 
positive or negative impact on the Group’s ability to meet its 
targets and achieve its business objectives. Analogous to the 
medium-term planning, the management’s focus with respect 
to possible deviations in specific risks and opportunities covers 
a period of five years. Opportunities and risks that affect the 
Company’s success beyond this period of time are recorded 
and managed at the Group management level and taken into 
consideration in the Company’s strategy. Analogous to the me-
dium-term planning, the focus with respect to the measurement 
of specific risks and opportunities covers a period of five years.

 management system. The Supervisory Board is responsible 
for monitoring the effectiveness of the Group risk management 
system. Checking compliance with the Group’s internal risk 
management rules in the individual companies and functional 
areas is also integrated in the Internal Revision department’s 
periodic audits. 

Risks are recorded on a Group-wide basis every quarter and 
categorised according to functional areas and individual com-
panies and then reported to the individuals responsible for these 
functions and segment management, the Management Board 
and the Supervisory Board. Furthermore, risks that are identified 
during a quarter whose expected value will have a significant 
effect on the results of group divisions are reported to the Man-
agement Board on an ad hoc basis and, if necessary, even to 
the Supervisory Board. Operational opportunities are identified 
during monthly meetings held at the local and regional level, 
but also by the Management Board, and then documented and 
analysed. Measures aimed at capitalising on strategic and op-
erational opportunities through local and regional projects are 
approved during these meetings. Regular forecasts are devel-
oped as part of periodic reporting to record how successfully 
potential opportunities are taken advantage of. Strategic oppor-
tunities are recorded and evaluated as part of annual planning. 
NORMA Group uses a systematic assessment procedure to 
evaluate the opportunities and risks that were identified, both 
in terms of their financial impact, i.e. gross and net impact on 
planned financial indicators, and their probability of occurrence. 

The Management Board of  N OR M A Group  SE is responsi-
ble for maintaining an effective Group risk and opportunity 

In order to analyse NORMA Group’s overall risk situation and ini-
tiate suitable countermeasures, individual risks of local business 
units and Group-wide risks are aggregated in a risk portfolio. 

R I S K   M A N A G E M E N T   S Y S T E M   O F   N O R M A   G R O U P 

G   0 2 6

Track reporting

Identification

Risk management

Risk identification

Risk reporting

Risk culture
Risk strategy
Methods
Technologies

Risk assessment

Supervisory Board &
Management Board

Risk analysis

Risk aggregation

Countermeasures

NORMA Group SE Annual Report 2015Risk and Opportunity Report

81

Here, the scope of consolidation in the area of risk management 
equates to the group of companies covered by the con soli dated 
financial statements. In addition, NORMA Group categorises 
risks according to type and the functional area they affect. 
This makes it possible to aggregate individual risk titles into 
risk groups in a structured manner. This aggregation enables 
NORMA Group to identify and control not only individual risks, 
but also trends and Company-specific types of risks and thus 
sustainably influence and reduce the risk factors with certain 
types of risks. Provided that not indicated differently, the risk 
assessment applies for all regional segments. 

NORM A Group’s risk management officers are responsible 
for checking on a regular basis whether all material risks have 
been identified, adjusting the risk identification procedure when 
required, analysing the risk portfolio and developing and im-
plementing suitable countermeasures to mitigate risks. These 
comprise strategies to avoid, reduce or hedge against risk, i.e. 
measures that minimise the financial impact of risks as well as 
their probability of occurrence. Risks are managed in accor-
dance with the principles of the risk management system as de-
scribed in the Group risk management guidelines. The internal 
control system also safeguards the effectiveness of the risk man-
agement system. The work of those individuals who are respon-
sible for risks, the risk portfolio and the evaluation of risks and 
activities is reviewed by holding quarterly risk steering sessions.

INTER N AL CONTROL A ND RISK M A N AGEMENT SYSTEM 

WITH R EG AR D TO THE GROUP ACCOUNTING PROCES S 
NORMA Group’s internal control and risk management system 
with regard to accounting and external financial reporting can 
be described using the following main characteristics: The pur-
pose of this system is to identify, analyse, evaluate and man-
age risks as well as monitor these activities. The Management 
Board is responsible for ensuring that this system meets the 
Company’s specific requirements. Based on the allocation of 
responsibilities within the Company, the CFO is responsible for 
the Finance and Accounting divisions, which are, in turn, re-
sponsible for accounting. These functional areas define and 
review the Group-wide accounting standards within the Group 
and compile the information used to produce the consolidated 
financial statements. Significant risks for the accounting process 
result from the need to provide accurate and complete informa-
tion within predefined timeframes. Because of this, requirements 
must be clearly communicated and the affected units must be 
put in a position to meet these requirements.

Risks for the accounting process can for instance result from 
posting transactions inaccurately or in the wrong accounting 
period as well as from errors in applying accounting standards. 
In order to avoid errors, the accounting process consis tently 
includes segregation of duties and plausibility checks. The 
preparation of the financial statements of those entities, which 
are to be included in the consolidated financial statements, as 
well as the consolidation entries are characterised by consis-
tent observance of the 'four eyes-principle.' Comprehensive and 
detailed checklists must be completed before the respective 

financial statement deadlines. The accounting process is  fully 
integrated into NORMA Group’s risk management system. This 
ensures that accounting risks are identified early and the Com-
pany is able to implement risk provisioning and countermea-
sures without delay.

The internal control system ensures the accuracy of NORMA 
Group’s financial reporting with respect to its accounting process. 
The Internal Revision department reviews the accounting pro-
cesses on a regular basis to ensure that the internal control and 
risk management system is effective. External specialists also 
support these efforts. Furthermore, the auditor conducts  audit 
procedures during the audit of the annual financial statements 
based on the risk-based audit approach, whereby material errors 
and violations are to be detected with reasonable assurance. 

The applicable IFRS accounting principles are summarised in an 
accounting manual. All companies in the Group must base their 
accounting processes and policies on the standards described 
in the accounting manual. The accounting manual contains 
binding definitions of important measurement methods, such as 
those used in the measurement of inventories and receivables in 
accordance with IFRS. The Group also has system-supported 
reporting mechanisms to ensure that identical transactions are 
treated in a standardised way across the Group.

The consolidated financial statements and group management 
report are prepared according to a uniform time schedule for 
all companies. Each company in the Group prepares its sepa-
rate financial statements in accordance with the applicable local 
accounting standards and IFRS. Intra-Group transactions are 
recorded in separately designated accounts by the Group com-
panies. The net balances of Intra-Group offsetting accounts are 
reconciled on the basis of defined guidelines and schedules by 
means of balance confirmations. The companies in the Group use 
the COGNOS reporting system for financial reporting. In accor-
dance with NORMA Group’s regional segmentation, responsibility 
for the finance area is shared by both the financial officers in the 
Group companies as well as by the regional CFO for the respec-
tive segment. They are included in the quality assurance of the 
financial statements of the Group companies included in the con-
solidated financial statements. The comprehensive  quality assur-
ance of the financial statements of the Group companies included 
in the consolidated financial statements is carried out by Group 
Finance & Reporting, which is responsible for preparing the con-
solidated financial statements. In addition, the financial data and 
disclosures of the Group companies as well as the consolidation 
measures necessary for the preparation of the consolidated finan-
cial statements are verified through audit procedures conducted 
by external auditors under consideration of the associated risks.

The various IT systems that individual NORMA Group companies 
use to perform financial accounting are in the progress of be-
ing standardised. All systems have tiered access authorisation 
systems. The type and design of these access authorisations 
and authorisation policies are decided by local management in 
coordination with the Group’s Head of IT.

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RISK  A ND  OPPORTUNIT Y  PROFILE  OF  NOR M A  GROUP
As part of the preparation and monitoring of its risk and op-
portunities profile, NORMA Group assesses risks and oppor-
tunities based on their financial impact and their probability of 
occurrence. The financial impact of risks and opportunities are 
assessed based on their relation to EBITA. The following five 
categories were used here: 

•  Insignificant: up to 1% of current EBITA
•  Minor: more than 1% and up to 5% of current EBITA
•  Moderate: more than 5% and up to 10% of current EBITA
•  Significant: more than 10% and up to 25% of current EBITA
•  High: more than 25% of current EBITA

The interval of the risk’s or the opportunity’s impact relates to 
the EBITA of the Group or segment provided that an individual 
risk or opportunity solely relates to a specific segment. The 
assessment of opportunities and risks whose financial impact 
has an effect on line items in the statement of comprehensive 
income below EBITA is also performed in relation to EBITA. 
The presented impact always reflects the effects of initiated 
(counter)-measures. 

The probability of occurrence of individual risks and opportuni-
ties is quantified based on the following five categories:

•  Very unlikely: up to 3% probability of occurrence
•  Unlikely: more than 3% and up to 10 % probability  

of occurrence 

•  Possible: more than 10% and up to 40% probability  

of occurrence

•  Likely: more than 40% and up to 80% probability  

of occurrence

•  Very likely: more than 80% probability of occurrence

Financial risks and opportunities 
NORMA Group is exposed to several financial risks, including 
default, liquidity and market risks. The Group’s financial risk 
management strategy concentrates on the identification, evalua-
tion and mitigation of risks, focusing on minimising the potential 
negative impact on the Company’s financial performance. To 
hedge particular risk items derivative financial instruments are 
used. The financial risk management strategy is implemented 
by Group Treasury. Group management defines the areas of 
responsibility and necessary controls related to the risk man-
agement strategy. Group Treasury is responsible for defining, 
evaluating and hedging financial risks in close consultation with 
the Group’s operating units. 

Capital risk management
NORMA Group’s objective when it comes to managing its capital 
is primarily the long-term servicing of its debts and remaining 
financially stable. In connection with its financing agreements, 
the Company is obliged to maintain the financial covenant, total 
net debt cover (debt divided by adjusted consolidated EBITDA). 
This key figure and its maintenance, but also net debt and the 
maturity structure of financial debt, are continually monitored.

Default risks
Default risks are risks that contractual partners of NORM A 
Group do not meet their obligations arising from business and 
financial transactions. Due to the nature of the respective  assets 
and business relationships, as well as the soundness of its cur-
rent banking partners, default risks with respect to deposits 
and other transactions concluded with credit and financial in-
stitutions currently do not represent a major risk category for 
NORMA Group. 

Relevant default risks can arise, however, with respect to busi-
ness relationships with customers and relate to outstanding 
receivables and committed transactions. NORMA Group reviews 
the creditworthiness of new customers to minimise the risk of 
default on trade receivables. In addition, the Company only 
supplies to customers whose credit ratings are below Group 
standards or who show significant overdue receivables if they 
pay in advance. A diversified customer portfolio reduces the 
financial repercussions of default risks. Default risks are con-
sidered to be possible despite the measures referred to above. 
The potential financial effects of default risks have been reduced 
compared to the previous year considering the relevant factors, 
such as bad debt losses experienced in the past, and due to the 
countermeasures taken, and are no longer classified as minor, 
but rather as insignificant.

Liquidity risks and opportunities
Prudent liquidity risk management requires NORMA Group to 
hold sufficient cash funds and marketable securities, have suf-
ficient financing from committed lines of credit and be able to 
settle open market positions. Due to the dynamic nature of 
the underlying business, Group Treasury aims to maintain flex-
ibility in financing by keeping committed credit lines available. 
Therefore, NORMA Group’s primary objective is to ensure the 
uninterrupted solvency of all Group companies. Group Trea-
sury is responsible for liquidity management and therefore for 
minimising liquidity risks. As of 31 December 2015, NORMA 
Group’s liquid assets (cash and cash equivalents) amounted to 
EUR 100.0 million (2014: EUR 84.3 million). Furthermore, NORMA 
Group has a high level of financial flexibility thanks to a total of 
EUR 50 million in committed revolving credit lines with national 
and international credit institutions. These lines were not drawn 
down at all as of 31 December 2015. In addition, NORMA Group 
has a so-called accordion facility in the amount of up to EUR 
250 million that offers additional financial flexibility.

Financial opportunities are seen, among other things, in NORMA 
Group’s high creditworthiness as well as its solid financial po-
sition, financial performance and cash flows, which enable the 
Company to gradually reduce its capital costs. The current bank 
loans were further optimised in 2015 and thus provide increased 
financial flexibility for NORMA Group. Besides extending the 
credit line by one year, the Company now works with two more 
banking partners. Furthermore, the possibility of being able to 
take out credit lines in US dollars if necessary, has been ex-
tended. Considering how important the US dollar is to NORMA 
Group, this has also helped to reduce NORMA Group’s risk 

NORMA Group SE Annual Report 2015Risk and Opportunity Report

83

profile and offers opportunities to continue financing business 
activities in this currency region. The liquidity-related opportu-
nities are therefore considered to be possible, especially due to 
the Company’s good reputation on the capital market. In light 
of the refinancing measures carried out in the recent past, by 
which the cost of debt has already been reduced quite consid-
erably, the potential financial effects of liquidity-related oppor-
tunities on NORMA Group’s earnings are considered to be only 
minor rather than moderate compared to last year.   Financial  
position, p. 61.

The Group’s financing agreements contain typical terms for 
credit lines (financial covenants). If NORMA Group does not 
adhere to these terms, the banks would be entitled to re-eval-
uate the agreements and demand early repayment. Failure to 
comply with these loan covenants would have high potential 
financial repercussions. For this reason, NORMA Group contin-
uously monitors its compliance with the financial covenants in 
order to implement suitable measures in advance and prevent 
the terms from being violated. By increasing NORMA Group’s 
financial flexibility compared to the previous year, the likelihood 
of liquidity risks negatively impacting the Company’s opera-
tions have been further minimised. The risk of non-compliance 
with financial covenants is still considered to be very unlikely 
due to NORMA Group’s high profitability and strong operating 
cash flow. 

Foreign currency trends
As an internationally operating Company, NORMA Group is ac-
tive in more than 100 countries and is thus exposed to foreign 
currency risks. The US dollar, British pound, Chinese renminbi, 
Indian rupee, Polish złoty, Swedish krona, Swiss franc, Serbian 
dinar and Singapore dollar are regarded to be the main risky 
currency positions. 

Foreign currency risks that cannot be offset against each  other 
are hedged using futures and options whenever necessary 
(including the US dollar, Swedish krona, Japanese yen, Swiss 
franc and British pound). The high volatility of many major 
currencies and the particular influence of the US dollar on the 
Group’s financial position and performance represent a con-
siderable risk that can be hedged only partially and only for 
a short-term period. In the medium term, NORMA Group will 
reduce foreign currency risks by localising production more and 
more.  Production and Logistics, p. 66.

Because the Group’s subsidiaries operate in the most import-
ant countries with currencies other than the euro, it has suffi-
cient cash-in and cash-out capabilities to absorb short-term 
exchange rate fluctuations by actively managing the timing of 
payments. The optimisation of the bank loans renegotiated in 
2015, which now also offers the possibility of utilising credit lines 
in US dollars, results in more congruent payment profiles in US 
dollars. In addition, currency risk is monitored in the Group and 
transferred to the euro over time on a rolling basis by means of 
derivative hedging instruments if the risk exposure becomes too 

significant. Translation risks, i.e. the risk of fluctuations in the val-
ue of the net assets of Group companies as a consequence of 
changes in exchange rates, will be hedged using hedging instru-
ments due to its increased importance to the Group following 
the acquisition of National Diversified Sales, Inc. The resulting 
liquidity risks are continuously monitored by Group Treasury. 
Here, the Company will make sure that sufficient liquidity and 
approved credit lines are always available to cover any possible 
cash outflows. Translation effects from items in the statement of 
financial position and income statement of subsidiaries in for-
eign currency areas on NORMA Group’s consolidated financial 
statements prepared in euros are unavoidable.

The potential financial effects of opportunities and risks re-
lated to exchange rate changes are considered to be moderate 
based on the sensitivity analyses that have been performed. 
The probability of the incidence of these risks and opportu-
nities is assessed to be possible in light of recent exchange 
rate fluctuations and the uncertainties with regard to the further 
development of relevant exchange rates. Last year, the proba-
bility of currency risks due to the then prevailing outlook for the 
exchange rate development was still considered likely.

Changes in interest rates
Changes in global market interest rates affect future interest 
payments for variable interest liabilities and can therefore have 
an adverse effect on the Group’s financial position, financial 
performance and cash flows. NORMA Group’s interest change 
risk arises in particular from long-term loans. 

Many of the current loans have fixed interest rates and are there-
fore not subject to interest rate risk. Loans that initially had 
variable interest rates were synthetically converted into fixed in-
terest rate positions with derivative instruments. NORMA Group 
currently has an interest rate risk with respect to the bank loan 
renegotiated in the reporting period in the amount of EUR 100 
million and for the revolving credit facility (EUR 50 million) that 
has not yet been drawn on and with respect to the promissory 
note issued in 2014 (EUR 13 million). Nevertheless, this interest 
rate risk is to be limited in the short term by using derivative 
instruments. NORMA Group will seek to hedge approximately 
80% of the interest change risk arising from future medium-term 
utilisation of the committed revolving credit facility. 

Due to the fact that there are currently no signs of a more 
restric tive monetary policy in the euro region, NORMA Group 
regards the risk of interest rate hikes in the short term to be 
rather unlikely; however, the risk of higher interest rates is con-
sidered to be possible in the medium term. This would only have 
a minor financial impact due to NORMA Group’s financing struc-
ture, however. Due to the currently low interest rate level, the 
potential for opportunities that can arise from a falling interest 
rate level is considered to be unlikely. In light of the measures 
already implemented on optimising financing, the financial ef-
fects associated with these opportunities are considered to be 
insignificant (previous year: minor).

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Consolidated Management Report 
 
 
 
 
 
84

Economic and cyclical opportunities and risks 
The success of NORMA Group depends heavily on macro-
economic trends on its sales markets and its customers’ sales 
markets. Therefore, indicators for economic development world-
wide are taken into account both in planning as well as in risk 
and opportunities management. In order to gauge the macro-
economic trend, NORMA Group mainly uses the forecasts of 
widely regarded institutions such as the IMF, the Bundesbank 
and repu table economic research institutes. Accordingly, global 
growth of 3.4% can be expected in 2016. A positive develop-
ment over and above this level is regarded to be an opportunity. 
As a result of its flexible production structures, NORMA Group 
can expand its capacities on short notice and thereby react to a 
general increase in demand. The Company considers it possible 
for the economic situation worldwide to improve considerably 
and thus have a moderately positive impact on earnings. 

Nevertheless, NORMA Group sees risks that can offset these 
forecasts,  which  is  reflected  in  the  Group-wide  risk  man-
agement. These risks include mainly geopolitical crises, the 
economic development in China and Latin America and the 
 potential impact of an increase in interest rates in the United 
States on the economic development in emerging countries. A 
negative deviation of the global economy from the planning as-
sumptions is currently considered to be possible (previous year: 
unlikely) even if these risks are also taken into consideration. 
Nevertheless, should these factors have an adverse effect on 
global demand, the financial deviations from planning are still 
regarded to be moderate. 

Industry-specific and technological opportunities and risks 
Industry-specific opportunities and risks can arise for NORMA 
Group  in  particular  due  to  technological  and  competitive 
 changes. The increasing importance of new technologies, such 
as environmentally-friendly drivetrain technologies, could also 
lead to increased competitive pressure and greater price pres-
sure. NORMA Group counters these risks with continuous ini-
tiatives to safeguard and expand its position as a technological 
and innovative leader as well as by focusing on customers and 
markets.  Research and Development, p. 54.

NORMA Group focuses its product development on innovative 
solutions to the challenges its industrial customers face, which 
result from global megatrends. NORMA Group considers the 
demand for ‘green’ technologies that results from increased 
environ mental consciousness and ever stricter emissions re-
quirements to be an opportunity. It can be assumed that further 
regulatory measures such as the EURO-6 standard on emis-
sions and fleet-based programmes will also be established, 
which will lead to increased demand for environmentally-friendly 
technologies and products. Furthermore, with the acquisitions 
of the previous years in the area of water management, NORMA 
Group is systematically addressing business opportunities that 
result from the increasing scarcity of water that can be observed 
in many regions of the world and the necessity of making re-
sponsible use of this important resource. 

NORMA Group’s strong diversification in terms of customers in 
different industries is another element of the Company’s risk and 
opportunity management. NORMA Group counters long-term, 
industry-specific risks and opportunities through consistent in-
novation policy and regular market analyses. 

In light of the discussions concerning compliance with emis-
sion standards for diesel vehicles, NORMA Group sees slight-
ly higher risks compared to the previous year with respect 
to demand for product solutions for these types of vehicles. 
The industry-specific and technological risks are therefore 
assessed to be possible with a moderate financial impact. 
Last year, these were still considered to be unlikely with only 
a minor financial impact.

In an industry-specific and technological field, opportunities may 
also arise for NORMA Group from a possible further tightening 
of emission standards for diesel vehicles. Due to the ongoing 
efforts to tighten environmental standards, NORMA Group con-
siders the probability of future positive developments in this 
area, which extend beyond budget, to be possible. This would 
have a moderate impact on the Company’s success. 

Risks and opportunities associated with corporate strategy
In  2015,  the  Group’s  strategic  orientation  was  advanced 
through investments in growth markets, the expansion of ex-
isting markets and the further integration of National Diversi-
fied Sales, Inc., which was acquired in the fourth quarter of 
2014. By acquiring NDS, a leading US supplier of solutions 
for storm water management and landscape irrigation as well 
as joining components for infrastructure in the area of water, 
NORMA Group continued its expansion course in the area of 
water management.

The goal of these investments and acquisitions is to expand 
the Company’s presence in existing markets and to develop 
new end markets with attractive growth potential. Furthermore, 
as a result of its global orientation, NORMA Group can set up 
production processes that entail a more labour-intensive as-
sembly in countries with lower wage costs, thereby securing 
and further increasing its profitability. The Company will also 
continue to observe the markets and identify opportunities 
for strategic acquisitions or equity holdings to complement its 
organic growth. NORMA Group uses targeted acquisitions to 
continuously strengthen its position as a technology leader, 
exploit market opportunities, improve the services it offers its 
customers and expand its product range. 

In addition,  N O R M A Group works together closely with its 
customers across all business processes. New products are 
created already in the product and application development 
phases in constant coordination with the customers. The two 
distribution channels, Engineered Joining Technology (EJT) and 
Distribution Services (DS), are oriented toward the customer’s 
special needs. NORMA Group will continue to develop its mar-
kets in collaboration with its customers in the future. 

NORMA Group SE Annual Report 2015Risk and Opportunity Report

85

NORMA Group invests around 5% of EJT sales in research and 
development every year. As a result of this focus on develop-
ing new technologies, products and solutions, as well as on 
improving existing ones, NORMA Group is able to consolidate 
its competitive position as a technology leader and increase its 
innovative capacity, and thereby realise cost advantages in the 
medium term. 

This strategic orientation is considered to be the basis for cre-
ating long-term potential for opportunities. Therefore, NORMA 
Group estimates the intermediate impact of its strategy to be 
moderate and expects a potential positive deviation from the 
plan to be possible. 

Nevertheless, misjudgement with respect to the Group’s stra-
tegic orientation and its market potential or customer rejection 
of newly developed products cannot be ruled out and can have 
a negative effect on NORMA Group’s competitive position and 
sales volume. In order to avoid strategic risks, NORMA Group 
observes its market environment and its competitors and con-
ducts customer and supplier surveys for continual improvement. 
 Purchasing and Supplier Management, p. 68. Therefore, stra-
tegic risks are considered to be unlikely, whereas the potential 
financial effects are regarded as moderate.

The corporate strategy is adjusted in the individual segments to the 
individual market conditions; nevertheless, the general appraisal 
of strategic risks and opportunities in the regions is identical.

Performance-related opportunities and risks 

Commodity prices
The materials that NORMA Group uses, in particular the raw 
materials steel and plastics, are subject to the risk of price 
fluctuations. The price trend is also influenced indirectly by the 
further development of the world economic situation as well 
as by institutional investors. NORMA Group limits the risk of 
rising purchase prices through systematic material and supplier 
management. Thanks to a powerful global Group purchasing 
structure, economies of scale are being used to purchase the 
most important product materials steel, metal components, 
polyamides and rubber as competitively as possible. This Group 
purchasing structure also enables NORMA Group to balance 
out the risks of individual segments with each other. NORMA 
Group also constantly strives to secure permanently competi-
tive procurement prices by continuously optimising its selection 
of suppliers and applying the best-landed-cost-approach. The 
Company also tries to reduce dependency on individual materi-
als through constant technological advances and tests of alter-
native materials. Protection against commodity price volatility is 
done by forming procurement contracts with a term of up to 12 
months, whereby material supply risks are minimised and price 
fluctuations can be better calculated. 

Although NORMA Group considers it possible for prices to rise 
based on the positive growth forecasts for the global economy, 
this would only have a minor financial effect as a result of the 

countermeasures initiated. Since the Company can transfer a 
portion of changes in material prices to the customers through 
the structure of its contractual documents, falling commodity 
prices are also not a significant performance factor. Therefore, 
NORMA Group estimates the opportunities arising from falling 
commodity prices to be minor, whereby a declining global com-
modity price trend is possible due to the increasingly deterio-
rating economic outlook in China.

Suppliers and dependencies on key suppliers
The loss of suppliers and dependencies on single suppliers can 
lead to material shortages and thus to negative impacts on the 
Group’s activities. In order to minimise this risk, NORMA Group 
only works with reliable and innovative suppliers who meet its 
high quality requirements. The ten most important suppliers are 
responsible for approximately 29% of the purchasing volume. 
 Purchasing and Supplier Management, p. 68. These and  other 
key suppliers are regularly observed and assessed as part of 
quality management. If the loss of a supplier appears imminent, 
NORMA Group evaluates alternatives immediately. As a result, 
the loss of suppliers is considered possible, but the potential 
financial impact is regarded as minor. However, NORMA Group 
also sees opportunities in this area as a result of its proactive 
approach both in terms of existing supplier relationships as well 
as identification of new suppliers and raw materials. But since 
an optimisation in the area of Purchasing is anticipated in the 
medium term, NORMA Group estimates the potential of the im-
plemented measures for a positive deviation from planning to 
be possible with a minor impact. 

Quality and processes
NORMA Group’s products are often mission-critical with respect 
to the quality, performance and reliability of the final product. 
Quality defects can lead to legal disputes, liability for damages 
or the loss of a customer. Therefore, the reliable guarantee of 
product quality is a key factor to ensuring NORMA Group’s long-
term success, so that its products provide crucial added value 
for its customers. Maintaining the right balance between cost 
leadership and quality assurance is a constant challenge. To 
reduce this risk, far-reaching quality assurance measures and 
Group-wide quality standards are used.  Quality Management, 
p. 68. Furthermore NORMA Group focuses on innovative and 
value added joining solutions tailored to meet customer require-
ments. For this reason, the Company believes that it is possible 
for quality risks to occur, while the potential financial repercus-
sions would be minor due to the existing insurance coverage.

NORMA Group takes every opportunity to realise cost advan-
tages to improve its competitive position. Thus the Company 
develops and implements initiatives focused on cost discipline, 
the continuous improvement of processes in all functions and 
regions and optimisation of supply chain management and 
production processes. These initiatives are expected to have 
a positive impact on NORMA Group’s business.  Production 
and Logistics, p. 66. Since NORMA Group pursues a continuous 
process of improvement, there are opportunities over and above 
planning for positive deviations in the area of these processes. 

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Consolidated Management Report 
 
 
 
 
 
86

This applies for all regions in which NORMA Group is active. 
The Company estimates the likelihood of cost-savings to be 
possible. Since planning already allows for continuous optimis-
ation of production processes and NORMA Group’s processes 
are already extremely efficient, the short-term financial impact 
of a deviation from the plan as a result of improved production 
processes is minor. 

Customers
Customer risks result from a company being dependent on 
important buyers for a significant proportion of its sales. They 
could take advantage of their bargaining power, which can lead 
to increased pressure on NORMA Group’s margins. Decreases 
in demand from these customers or the loss of these customers 
can have a negative impact on the Company’s earnings. For this 
reason, NORMA Group continuously monitors incoming orders 
and customer behaviour so as to identify customer risks early. 
Due to its diversified customer portfolio, financial repercussions 
of customer risks are reduced. Accordingly, no single customer 
generated more than 5% of sales in 2015. Therefore, it is possi-
ble that customer risks could have a negative impact on NORMA 
Group’s business, but the financial effects would be minor due 
to the diversified customer structure.

However, based on NORMA Group’s strategy and the goal of 
further expanding its markets, the Company managed to ex-
pand its customer portfolio compared to the previous year. As 
a result of its innovative solutions, new customers in all regions 
could be convinced of its products. Therefore, NORMA Group 
estimates the opportunities for positive deviations from planning 
to be possible with a minor impact on earnings based on a 
growing number of customers. 

Opportunities and risks of personnel management
NORMA Group’s success is largely dependent on its employ-
ees’ enthusiasm, commitment to innovation, expertise and in-
tegrity. The Group’s personnel management serves to retain 
and expand this core expertise. The exit of employees with 
crucial skills as well as a shortage of suitable workers can have 
a negative impact on operations. The competition for the most 
talented employees as a result of demographic developments 
and the shortage of skilled labour in Western industrial nations 
is becoming more and more intense. 

NORMA Group counters these risks with far-reaching basic 
and advanced training as well as employee development pro-
grammes. NORMA Group also encourages its employees to 
focus on the Company’s success through variable remuneration 
systems. In return, the employees contribute to the continu-
ous further development of the Company in connection with 
employee surveys and improvement initiatives. Comprehen-
sive representation rules and a division of responsibilities that 
promote mutual exchange secure the Group from risks that 
can arise due to the departure of employees. When identifying 
potential new employees that can make a crucial contribution 
to performance, NORMA Group seeks the advice of external 
human relations advisors.

R I S K   A N D   O P P O R T U N I T Y   P O R T F O L I O   O F   N O R M A   G R O U P *  

Financial risks and opportunities 

Default risk

Liquidity 

Currency 

Change in interest rates 

Risks

Opportunities

Risks

Opportunities

Risks

Opportunities

Economic and cyclical risks and opportunities 

Risks

Opportunities

Industry-specific and technological risks and opportunities 

Risks

Opportunities

Risks and opportunities associated with corporate strategy 

Risks

Opportunities

Operative risks and opportunities 

Commodity pricing 

Suppliers 

Quality and processes 

Customers 

Risks and opportunities of personnel management

Risks

Opportunities

IT-related risks and opportunities

Risks

Opportunities

Legal risks and opportunities 

Disregard to standards 

Social and environmental standards 

Property rights 

Risks

Opportunities

Risks

Opportunities

Risks

Opportunities

Risks

Opportunities

Risks

Risks

Opportunities

Risks

Opportunities

Probability

Impact

unlikely

possible

likely

insignificant 

minor

moderate

significant

high

very

likely

Change

in 2015

very

unlikely

•

T   0 2 9

Change

in 2015

•

•

•

•

•

•

•

•

•

•

•

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•

•

•

•

•

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•

•

•

•

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•

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•

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•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

* Provided that not indicated differently, the risk assessment applies for all regional segments. 

 unchanged 

 higher 

 lower

NORMA Group SE Annual Report 2015 
 
 
 
 
 
 
 
 
 
R I S K   A N D   O P P O R T U N I T Y   P O R T F O L I O   O F   N O R M A   G R O U P *  

Financial risks and opportunities 

Default risk

Liquidity 

Currency 

Change in interest rates 

Economic and cyclical risks and opportunities 

Risks

Opportunities

Risks

Opportunities

Risks

Opportunities

Industry-specific and technological risks and opportunities 

Risks and opportunities associated with corporate strategy 

Risks and opportunities of personnel management

Operative risks and opportunities 

Commodity pricing 

Suppliers 

Quality and processes 

Customers 

Risks

Opportunities

Risks

Opportunities

IT-related risks and opportunities

Legal risks and opportunities 

Disregard to standards 

Social and environmental standards 

Property rights 

Risks

Risks

Risks

Opportunities

Opportunities

Opportunities

Opportunities

Opportunities

Risks

Risks

Risks

Risks

Opportunities

Opportunities

Risks

Risks

Risks

Opportunities

Opportunities

very
unlikely

•

Risk and Opportunity Report

Probability

Impact

unlikely

possible

likely

very
likely

Change
in 2015

insignificant 

minor

moderate

significant

high

87

T   0 2 9

Change
in 2015

•

•

•

•

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•

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•

•

•

•

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•

•

•

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•

•

•

•

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•

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•

* Provided that not indicated differently, the risk assessment applies for all regional segments. 

 unchanged 

 higher 

 lower

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Consolidated Management Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
88

Since NORMA Group’s personnel policy is practiced worldwide, 
the risks and opportunities are consistent across the regions. 
Thus, the Company regards the probability of personnel risks 
occurring as possible, whereas the potential financial impact is 
insignificant due to the sustainable personnel policy.

ERP systems to new and uniform systems for the entire Group 
continued in 2015. The opportunities that arise from this stream-
lining measure are increasingly being taken into account in the 
Company’s planning and are thus no longer considered to be 
very likely as in the previous year, but rather only likely. The 
related financial effects are expected to be minor.

In addition, there are opportunities from the consistent fur-
ther development of the employees. NORMA Group fosters its 
employees and offers them incentives to further develop their 
personal expertise through numerous educational and training 
opportunities as well as the targeted search for talent within the 
Group. Furthermore, NORMA Group offers its employees flexible 
and family-friendly working time models. These measures as a 
whole contribute to high employee satisfaction – as measured 
by a regularly conducted employee survey – and a turnover rate 
of only 7.7% across the Group.  Employees, p. 70. 

Through the above-mentioned measures, NORMA Group ac-
tively supports the preservation and collection of knowledge 
within the Company, which will thus offer opportunities for the 
future development of NORMA Group. Due to the fact that these 
opportunities are increasingly being included in the Company’s 
planning, however, the occurrence of these opportunities is no 
longer considered very likely, but rather likely, compared to last 
year. The financial contribution of these opportunities is con-
sidered to be minor.

IT-related opportunities and risks 
Maintaining and exchanging complete, timely and appropriate 
information as well as being able to utilise functional and power-
ful IT systems are of central importance for an innovative and 
global company such as NORMA Group. An extensive computer 
system failure could disrupt the Company’s operations or ex-
pose sensitive corporate information. Therefore, NORMA Group 
has implemented appropriate measures to avoid and reduce this 
type of risk. These measures are collectively embedded in the 
IT risk management process and are adjusted in this context 
to changing conditions. NORMA Group controls identifiable IT 
risks, for example, by mirroring the database, maintaining de-
centralised data and outsourcing data archiving to a certified ex-
ternal provider. The Group’s data processing centre in Frankfurt 
is also used by other Group companies for their ERP systems. 
Another data centre is located in the USA, with smaller backup 
systems in Asia. The access of employees to sensitive informa-
tion is ensured by means of authorisation systems customised 
for the respective positions, taking into account the principle of 
separation of functions. IT systems used in the area of produc-
tion are being doubled in order to reduce risks. Potential risks 
are also taken into account through early planning as well as by 
creating suitable transition solutions. 

Based on global standards, NORMA Group estimates the prob-
abilities of IT-related risks occurring in all regions to be possible 
and the potential financial impact to be minor. Opportunities 
in the area of IT arise in particular from the potential of pro-
cess standardisation and optimisation across all companies of 
NORMA Group. For example, the gradual transition from old 

Legal opportunities and risks 

Risks related to violations of standards and contracts
Future changes to legislation and requirements, especially com-
mercial law, liability law, environmental law, tax law, customs 
law and labour law, as well as changes in related standards, 
could have a negative impact on NORMA Group’s develop-
ment. Violations of laws and regulations, but also of contrac-
tual agreements, can lead to penalties, regulatory requirements 
or claims from injured parties. Conversely, NORMA Group can 
be adversely affected by contractual breaches by third parties. 
Furthermore, defective products can lead to legal disputes and 
claims for damages. 

NORMA Group uses the existing compliance and risk manage-
ment systems to ensure that it complies with constantly chang-
ing laws and regulations and meets its contractual obligations. 
NORMA Group counters the risk of product defects through 
its Group-wide quality assurance programme. Consequently, 
NORMA Group considers risks related to violations of intellectual 
property rights as unlikely to occur and the potential financial 
impact to be moderate.

Any legal risks that NORMA Group is aware of are taken into 
account through provisions recognised in the consolidated 
finan cial statements.

Social and environmental standards
Violating social and environmental standards could damage the 
reputation of NORMA Group and result in restrictions, claims for 
damages or disposal obligations. NORMA Group has therefore 
implemented Corporate Responsibility as an integral part of 
the Group strategy. In this context, a systematic environmental 
management system was introduced at NORMA Group so that 
corporate decisions can always be evaluated also considering 
the goal of avoiding emissions and conserving resources. The 
Company also invests in the area of occupational health and 
safety for its continuous improvement.  Employees, p. 70. 
Consequently, NORMA Group believes that the probabilities of 
occurrence of negative developments remain unlikely as a result 
of social and environmental risks and that the potential financial 
effects would be moderate.

However, the investments in the area of Corporate Responsibil-
ity serve not only to ward off risks. The measures and initiatives 
are also seen as having the potential to positively impact both 
the business environment as well as NORMA Group and its 
stakeholders. Therefore, NORMA Group estimates the opportu-
nities in this area to be possible and assumes that the measures 
and initiatives will have a minor impact on its planning.

NORMA Group SE Annual Report 2015Risk and Opportunity Report

89

Intellectual property 
N O R M A Group’s position as a technology and innovation 
leader means that violations of its intellectual property rights 
could lead to lost sales and reputation. For this reason, the 
Company ensures that its technologies and innovations are 
legally protected. NORMA Group also minimises the poten-
tial impact by developing customer-specific solutions and 
through its speed of innovation. At the same time, it is also 
possible for NORMA Group to violate the intellectual property 
of third parties. For this reason, developments for potential 
patent violations are reviewed at an early stage. Therefore, 
it is considered possible for the intellectual property to be 
violated. Due to the countermeasures that NORMA Group has 
implemented, the potential impact of an intellectual property 
violation is regarded to be minor. In addition, NORMA Group 
also sees opportunities as possible that can lead to a minor 
deviation from the medium term plan as a result of the con-
sistent defence of the intellectual property and the expansion 
of legal unique selling points.

occurring and their potential financial impact as well as in light 
of the current business outlook, NORMA Group’s Management 
Board does not believe that there is any individual risk or group 
of risks with the potential to jeopardise the continued existence 
of the Group or individual Group companies as a  going con-
cern. Taking the aggregated opportunities into account, NORMA 
Group is in an excellent position with respect to both the me-
dium and long terms to further expand its market position and 
grow globally. This assessment is reinforced by the good oppor-
tunities to cover the financing requirements. Therefore, NORMA 
Group has not made any effort to obtain a rating from a leading 
rating agency. 

General economic risks remain for NORMA Group in all areas, 
which is why setbacks on the way towards long-term realisation 
of the growth and profitability targets cannot be ruled out. In 
contrast, there are clear opportunities that NORMA Group is 
taking advantage of through its strategy and consistent oppor-
tunity management, so that it is possible to even exceed the 
profitability targets. 

AS SES SMENT OF THE OVER ALL PROFILE   

OF RISKS A ND OPPORTUNITIES   

BY THE M A N AGEMENT BOAR D 
The Group’s overall situation results from the aggregation of 
individual risks and opportunities from all categories of the busi-
ness units and functions. After assessing the likelihood of risks 

The changes in the individual opportunities and risks shown 
in the overview have no significant impact on NORMA Group’s 
overall risk profile. NORMA Group has therefore concluded that 
the Group’s overall profile has not changed significantly com-
pared to the previous year.

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90

Remuneration Report for the  
Management and Supervisory Boards

R EMUNER ATION OF THE M A N AGEMENT BOAR D

Outline of the remuneration system  
for the Management Board
The purpose of NORMA Group’s remuneration system is to 
provide the members of the Management Board with adequate 
remuneration for their activities and areas of responsibility as 
well as their personal performance in accordance with appli-
cable legislation and to provide them with a long-term incen-
tive to commit themselves to the success of the Company. 
In addition to the criteria of the Company’s performance and 
future prospects, the decision as to what level of remuneration 
is appropriate is also based on the general levels of remuner-
ation paid by comparable companies and NORMA Group’s 
remuneration structure.

In accordance with the recommendations of the German Cor-
porate Governance Code in the version dated 5 May 2015, the 
remuneration comprises a fixed element and variable elements.

The basic remuneration is a fixed cash payment for the entire 
year based on the respective Management Board member’s 
area of responsibility. This basic remuneration is paid in the 
form of a monthly salary.

The variable compensation is designed differently depending 
on the time when a Board member took office. With the Board 
members who took office before 2015, it consists of the follow-
ing components:

1.   The annual bonus is a variable cash payment calculated on 
the basis of the quantifiable performance of the Company in 
the previous financial year. The parameters taken into con-
sideration are whether or not the Company reaches its target 
for an earnings component (adjusted EBITA) and a liquidity 
component (operating free cash flow before external use). 
Each of the two indicators is calculated for a financial year 
based on figures taken from the Company’s consolidated 
financial statements and compared to the target set in ad-
vance by the Supervisory Board. The annual salary of the 
Management Board member is multiplied by a percentage 
between 0% and 200%, depending on the extent to which 
the targets for the components were met. The range limits 
the annual bonus to 50% of the member’s annual salary. It 
can be reduced to EUR 0 if the Company performs poorly.

2.   The Company’s Long-Term Incentive (LTI) plan is a com-
ponent of a variable remuneration element designed to 
maximise the Company’s long-term performance. The LTI 
plan also comprises an EBITA component and an operat-
ing free cash flow before external use (FCF) component, 
each of which are observed over a period of three years 

(performance  period). A new three-year performance  period 
begins every year. Both components are calculated by multi-
plying the average annual (adjusted) EBITA and FCF values 
actually achieved in the performance period by the (adjust-
ed) EBITA and FCF bonus percentages specified in the em-
ployment contract. In a second step, the actual value of a 
component is compared to the medium-term plan approved 
by the Supervisory Board to evaluate the Company’s per-
formance and adjustments are made to the LTI plan. The 
LTI plan is limited to two and a half times the amount that 
would be arrived at on the basis of the figures in the Com-
pany’s medium-term plan. If the actual value is lower than 
the planned value, the LTI plan is reduced on a straight-line 
basis down to a minimum of EUR 0 if the three-year targets 
are missed by a significant amount.

3.   The Matching Stock Programme (MSP) provides a share 
price-based long-term incentive to commit to the success 
of the Company. The MSP is a stock option programme.

 To this end, the Supervisory Board specifies a number of 
stock options to be allotted each financial year with the pro-
viso that the Management Board member makes a corre-
sponding personal investment in the Company.

 The MSP is split into tranches. The first tranche was allotted 
on the day of the initial public offering (8 April 2011). The 
 other tranches will be allotted on 31 March each following 
year. The stock options relate to those shares allotted or 
acquired and qualified under the MSP as specified in the 
Management Board contract. The number of stock options 
is calculated by multiplying the qualified shares (for 2012, 
2013 and 2014: 108,452 shares per year, for 2015: 85,952 
shares) held at the allotment date by the option factor speci-
fied by the Supervisory Board. The option factor is re-deter-
mined for each tranche and amounts to 1.5 for each of the 
tranches in 2012, 2013, 2014 and 2015. Therefore, 162,679 
share options are to be considered in financial years 2012 
to 2014 and 128.927 in financial year 2015. Every tranche 
will be recalculated taking changes in the influencing factors 
into consideration and balanced pro rata temporis over the 
vesting period. 

 The vesting period is four years and ends on 31 March in 
2016, 2017, 2018 and 2019 respectively for the 2012, 2013, 
2014 and 2015 tranches. The options in a tranche can only 
be exercised within a period of two years after the vesting 
period expires. As a precondition for exercising the options, 
the share price must exceed the exercise threshold when the 
options are exercised (basis: weighted average of the last 
ten exchange trading days before exercising the option). The 
exercise threshold is set by the Supervisory Board when the 
respective tranche is allocated and equals at least 120% of 
the strike price. The exercise threshold was set at 120% of 
the strike price for the 2012, 2013, 2014 and 2015 tranches. 
In determining the exercise price of the tranches starting 
in 2012, the weighted average of the closing prices of the 

NORMA Group SE Annual Report 2015 
 
 
Remuneration Report for the Management and Supervisory Boards

91

 Company’s share on the last 60 trading days that immediate-
ly preceded allocation of each tranche is to be applied. Divi-
dend payments by the Company during the vesting period 
are to be deducted from the exercise price of each tranche. 

 The value of the stock options is calculated based on gen-
erally accepted business valuation models. 

 The Company is free to decide at the time of exercise  whether 
compensation for the option is to be offered in the form of 
shares or a cash settlement. NORMA Group has opted for 
a settlement in equity instruments in previous years. In April 
2015, the MSP was changed to a cash settlement by reso-
lution of the Supervisory Board for the 2011 tranche. Due to 
this decision and the history it forms, the remaining tranches 
were changed in terms of their classification from a settle-
ment in equity instruments to compensation in the form of a 
cash payment. Due to the change in classification of the stock 
options, the proportional fair values of the options were re-
calculated at the time that the estimate was changed. Please 
refer to the notes for more information.  Notes, p. 151.

O V E R V I E W   O F   T H E   M AT C H I N G   S T O C K   
P R O G R A M M E   ( M S P )   A S   O F   T H E   A L L O T M E N T   D AT E 

T   0 3 0

Tranches

Option factor

Number of 
options 

Exercise 
price in EUR 

End of the 
vesting period

2015

2014

2013

2012

1.5

1.5

1.5

1.5

128,928

162,679

162,679

162,679

44.09

40.16

23.71

17.87

2019

2018

2017

2016

When entering service in the reporting year, the variable com-
pensation of the Management Board consists of the following 
components:

1.   The annual bonus is a variable compensation component, 
which refers to the average (adjusted) Group EBT (earnings 
before income taxes) of the last three financial years. The 
Management Board receives a percentage of the amount of 
the three-year average. The annual bonus is capped at twice 
the fixed annual salary. The annual bonus for the previous 
financial year is to be paid after approval of the consolidated 
financial statements by the Supervisory Board the following 
year. If the Management Board member has not worked for 
the Company for a full twelve months in a financial year, the 
annual bonus will be reduced accordingly.

2.   The Long-Term Incentive Programme is designed to be a 
so-called NORMA Value Added Bonus and represents a 
part of the variable remuneration of the Management Board 
aligned toward sustained positive business development. 
This LTI provides a long-term incentive for the Management 
Board to work hard to make the Company successful. The 
LTI is an appreciation bonus that is based on the Group’s 
performance. The Board member receives a percentage of 

the  calculated increase in value. The NORMA Value Added 
Bonus corresponds to the percentage of the average in-
crease in value from the current and the two previous finan-
cial years. The annual increase in value is calculated using 
the following formula: 

  NORMA Value Added =   

(EBIT × (1 − s)) 

− (WACC × capital invested). 

 The calculation of the first component is based on the (adjust-
ed) consolidated earnings before interest and taxes (Group 
EBIT) for the financial year and the average corporate tax 
rate. The second component is calculated from the Group’s 
weighted average cost of capital (WACC) multiplied by the 
capital invested. The NORMA Value Added Bonus is limited 
to a fixed annual salary. 75% of the amount attributable to the 
LTI is paid to each Management Board member the following 
year. The Company then uses the remaining 25% attributable 
to the LTI to purchase shares of NORMA Group SE in the 
name and on behalf of the individual Board members. Alter-
natively, the Company may pay out this balance to the Board 
member. In this case, the Management Board obligates itself 
to purchase shares of NORMA Group SE with the balance of 
this amount within 120 days after the annual financial state-
ments are approved at the Supervisory Board meeting. The 
Management Board member may not dispose of the shares 
for four years. Dividends and subscription rights are to be 
made freely available to the Management Board member. 
If a Board member takes office in the current financial year 
or does not work for the Company for a full twelve months 
in a financial year, the LTI is to be reduced proportionally 
(pro rata). Upon termination of the employment contract, a 
Management Board member may dispose of his shares only 
after 12 months of leaving the Company. Upon termination of 
his appointment to a body at the request of the Management 
Board or for another important reason, no future rights to 
variable components of the LTI shall be granted.

Furthermore, when taking office in the reporting year, a Man-
agement Board member is entitled to a pension, which is mea-
sured as a percentage of the pensionable income. The pension 
entitlement arises when the contract has expired, but not before 
reaching the age of 65, or if that individual is unable to work. 
The percentage depends on the number of years of service 
as a Management Board member. The percentage amounts 
to 4% of the last annual fixed salary prior to leaving for each 
completed year of service. The percentage can increase to a 
maximum of 55%. Furthermore, a survivor’s pension is to be 
provided as well.

In case of early termination of the employment contract without 
good cause, the payments to the Management Board to be 
agreed to should not exceed two years’ pay and a maximum of 
the value of the compensation for the remaining term of the em-
ployment contract (see Section 4.2.3. of the German Corporate 
Governance Code). If a special right of termination is to be made 
use of in the event of a change of control, the Management 

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Consolidated Management Report 
 
 
 
 
 
 
 
 
 
 
92

Board shall receive severance pay in the amount of three years’ 
remuneration, but no more than the amount of compensation 
for the remaining term of the employment contract (see Sec-
tion 4.2.3. of the German Corporate Governance Code). The 
annual compensation includes the current fixed annual salary 
and short and long-term variable components of the financial 
year just ended.

The members of the Management Board are additionally com-
pensated with a company car which they can also use for per-
sonal purposes. Furthermore, Management Board members 
are reimbursed for any expenses and travel costs incurred 
while performing their duties for the Company in accordance 
with the Company’s respectively applicable guidelines. Inven-
tor’s bonuses are also granted. The members of the Man-
agement Board arrange private insurance or are personally 
responsible for the statutory deductible of 10% of the loss for 
the D&O insurance policy carried for the Managing Directors 
of NORMA Group.

Remuneration of the Management Board  
in the 2015 financial year
The remuneration for the Management Board totalled EUR 4.6 
million in fiscal year 2015 (2014: EUR 3.2 million) according to 
§ 315a in connection with § 315 para. 2 no. 4 and § 314 para. 1 
no. 6 German Commercial Code (HGB). This figure comprises 
fixed elements in the amount of EUR 1.3 million (2014: EUR 1.4 
million) and variable elements in the amount of EUR 3.2 million 
(2014: EUR 1.8 million) and, for the first time, pension expenses 
in the amount of EUR 0.1 million (2014: EUR 0.0 million).

In addition to the remuneration mentioned above, EUR 6.3 mil-
lion were recognised as expenses in accordance with the Ger-
man Commercial Code (HGB) as part of converting the Matching 
Stock Programme (MSP) for the Management Board of NORMA 
Group SE.

The  variable  elements  comprise  the  shor t-term  per for-
mance-based annual bonus and the two long-term perfor-
mance-based LTI respectively NORMA Value Added Bonus and 
MSP schemes.

A provision was recognised for the variable compensation ele-
ments. The stock options as part of the MSP have been contin-
ually assessed since the reporting year and recognised as an 
expense in other provisions. They were recognised in the capital 
reserve over the vesting period before they were converted into 
cash compensation.

The Annual General Meeting held on 6 April 2011 resolved not 
to disclose the remuneration for individual Management Board 
members between 2011 and 2015 in accordance with sen ten-
ces 5 to 9 of section 314 (1) no. 6 letter a) of the German Com-
mercial Code (HGB).

In accordance with the German Corporate Governance Code in 
its version dated 5 May 2015, which draws a distinction between 
remuneration that is being granted for the year under review and 
inflow in or for the year under review, the remuneration of the 
Management Board is as follows:

R E M U N E R AT I O N   G R A N T E D   T O   T H E   
M A N A G E M E N T   B O A R D  

T   0 31

in EUR thousands

Entire Management Board

2014

2015

2015 
(min)

2015 
(max)

Fixed remuneration

1,300

1,248

1,248

1,248

Benefits

Sum

68

52

52

52

1,368

1,299

1,299

1,299

One-year variable remuneration

325

461

Multi-year variable remuneration

  LTI tranche 2015–2017

  LTI tranche 2014–2016

  Other multi-year remuneration

  MSP 2015–2019

  MSP 2014–2018

Sum

Pension expenses

Total remuneration

0

933

0

0

669

960

0

150

906

0

1,927

2,478

0

0

0

0

0

0

0

849

2,754

0

150

3,014

0

6,766

0

137

137

137

3,295

3,914

1,436

8,203

I N F L O W   F R O M   M A N A G E M E N T   B O A R D   
M E M B E R   R E M U N E R AT I O N  

T   0 3 2

in EUR thousands

2014

2015

Entire Management Board

Fixed remuneration

Benefits

Sum

One-year variable remuneration

Multi-year variable remuneration

  LTI tranche 2012–2014

  LTI tranche 2011–2013

  MSP 2011–2015

Sum

Pension expenses

Total remuneration

1,300

68

1,368

438

0

1,698

0

2,136

0

3,504

1,248

52

1,299

461

682

0

2,265

3,409

137

4,845

NORMA Group SE Annual Report 2015 
 
Remuneration Report for the Management and Supervisory Boards

93

R EMUNER ATION OF THE SUPERVISORY BOAR D 
The remuneration for the Chairman and the Deputy Chairman of 
the Supervisory Board was calculated separately in accordance 
with the recommendations of the German Corporate Gover-
nance Code in the version dated 5 May 2015. The Chairman 
is paid double the remuneration of the other members of the 
Supervisory Board, and the Deputy Chairman is paid one and 
a half times this amount. In addition, the Chairman and mem-
bers of the Supervisory Board’s committees are remunerated 
separately.

The Supervisory Board members will be remunerated for their 
activities on the day after the 2016 Annual General Meeting as 
follows:

R E M U N E R AT I O N   O F   T H E   S U P E R V I S O R Y   B O A R D 

T   0 3 3

Supervisory Board 
member

Membership / Chairmanship  
of a committee 

Remuner-
ation

Dr. Stefan Wolf

Chairman of the Supervisory Board

110,000

Chairman of the General and  
Nomination Committees

Lars M. Berg

Deputy Chairman of the Supervisory Board

95,000

Member of the Audit Committee

Member of the General and  
Nomination Committees

Günter Hauptmann Not a member of a committee

Knut J. Michelberger Member of the Audit Committee

Dr. Christoph Schug Chairman of the Audit Committee

Member of the General and  
Nomination Committees

Erika Schulte

Not a member of a committee

Gesamt

50,000

60,000

95,000

50,000

460,000

No remuneration was paid to Supervisory Board members in 
financial year 2015 for services personally rendered (in particular 
advisory and brokerage services).

Furthermore, the Supervisory Board members are reimbursed 
for any expenses and travel costs incurred while performing 
their duties for the Company in accordance with the Company’s 
respectively applicable guidelines. The members of the Super-
visory Board will either bear or privately insure the statutory 
deductible of 10% of the damage sum of the D&O insurance 
that NORMA Group took out for both the Management and the 
Supervisory Board.

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Consolidated Management Report 
 
 
 
 
 
94

Other Legally Required Disclosures

An overview of the information required under section 315 (4) 
of the German Commercial Code (Handelsgesetzbuch, HGB) 
is presented below:

Section 315 (4) no. 1 HGB
NORMA Group SE’s share capital totalled EUR 31,862,400.00 on 
31 December 2015. This is divided into 31,862,400 registered 
shares with no par value. Each share entitles the bearer to one 
vote. There are no other classes of shares. NORMA Group SE 
holds no treasury shares.

Section 315 (4) no. 2 HGB
The Management Board of NORMA Group SE is not aware of 
any restrictions affecting voting rights or the transfer of shares 
or any agreements between shareholders which could result in 
such restrictions.

Section 315 (4) no. 3 HGB
There are no direct or indirect capital holdings exceeding one 
tenth of the voting rights other than those voting rights listed in 
the notes to the consolidated financial statements.

Section 315 (4) no. 4 HGB
There are no shares in NORMA Group SE that confer special 
control rights to the holder.

Section 315 (4) no. 5 HGB
There are no employee share schemes through which em-
ployees can acquire shares of NORMA Group SE. Employees 
with shareholdings in NORMA Group SE exercise control rights 
in the same way as other shareholders in accordance with appli-
cable legislation and the Articles of Association.

Section 315 (4) no. 6 HGB
Management Board members are appointed and dismissed in 
accordance with section 84 et seq. of the German Stock Cor-
poration Act (Aktiengesetz, AktG). The Articles of Association 
of NORMA Group SE do not contain any provisions related to 
this issue that contradict the applicable legislation. The Super-
visory Board is responsible for determining the actual num-
ber of members on the Management Board. It can nominate a 
Chairman and Deputy Chairman of the Management Board or a 
Management Board spokesperson and a deputy spokesperson.

Changes to the Articles of Association are made by the Annual 
General Meeting in accordance with section 179 (1) AktG. In 
accordance with section 179 (1) sentence 2 AktG, the Annu-
al General Meeting can authorise the Supervisory Board to 
make changes which affect only the wording of the Articles of 
Association. The Annual General Meeting of NORMA Group 
SE has chosen to do so: According to article 14 (2) of the Ar-
ticles of Association, the Supervisory Board is authorised to 
make changes to the Articles of Association which only affect 
their wording. In accordance with article 20 sentence 3 of the 

 Articles of Association, a simple majority of votes submitted is 
sufficient for a resolution on changing the Articles of Associa-
tion if at least half of the share capital is represented when the 
resolution is adopted and a different majority is not required 
under the law. 

The Supervisory Board is authorised to amend the wording of 
article 6 of the Articles of Association to reflect the issue of the 
new shares from the Conditional Capital 2015. The same will 
apply insofar as the authorisation to issue convertible bonds, 
bonds with warrants, and / or participation rights with or without 
conversion or option rights or conversion or option obligations in 
accordance with the Annual General Meeting’s resolution of 20 
May 2015 is not exercised during the term of the authorisation 
or the corresponding option or conversion rights or option or 
conversion obligations have lapsed because the exercise peri-
ods have expired or for another reason.

The Supervisory Board is authorised to amend the wording of 
article 5 of the Articles of Association in accordance with the 
issuance of new shares from the Authorised Capital 2015 and, 
provided that the Authorised Capital 2015 has not been utilised 
or not been fully utilised by 19 May 2020, adjust the authorisa-
tion after that deadline has expired.

The Management Board may determine that the share capital 
is to remain unchanged in the event that shares are to be with-
drawn and, instead, be increased by withdrawing a percentage 
of the remaining shares in the share capital pursuant to section 
8 (3) German Stock Corporation Act. In this case, the Manage-
ment Board is authorised to adjust the number of shares in the 
Articles of Association.

Section 315 (4) no. 7 HGB

Authorised Capital 2015
In accordance with the resolution passed at the Annual General 
Meeting on 20 May 2015, the Management Board is autho-
rised, with the Supervisory Board’s consent, to increase the 
Company’s share capital once or repeatedly by up to a total 
of EUR 12,744,960 on or before 19 May 2020 by issuing up to 
12,744,960 new registered shares against cash and / or non-
cash contributions (Authorised Capital 2015).

The Authorised Capital 2011 / II which was resolved by the 
 Annual General Meeting on 6 April 2011 has thus been can-
celled by resolution of the Annual General Meeting on 20 May 
2015. Article 5 of the Articles of Association of NORMA Group 
SE has been changed accordingly.

The Management Board is authorised, with the Supervisory 
Board’s consent, to exclude the shareholders’ subscription 
rights wholly or in part, once or repeatedly, in accordance with 
the following provisions: 

•  to exclude the shareholders’ subscription rights for fractional 

amounts; 

NORMA Group SE Annual Report 2015Other Legally Required Disclosures

95

•  if and to the extent that it is necessary to grant the bearers 
or creditors of conversion or option rights and / or the bearers 
or creditors of financing instruments carrying conversion or 
option obligations which were or are issued by the NORMA 
Group SE, or by a domestic or foreign company in which 
NORMA Group SE holds directly or indirectly the majority of 
the votes and capital; 

•  in the case of a capital increase against cash contributions 
pursuant or according to section 186 (3), sentence 4 German 
Stock Corporation Act if the par value of the new shares is 
not substantially lower than the stock exchange price of the 
already listed shares in the Company and if the new shares 
which were issued under exclusion of the subscription right 
do not exceed a proportional amount of 10% of the share 
capital in total; 

•  in case of capital increases against non-cash contributions, 
in particular for the purpose of acquiring enterprises, parts of 
enterprises or interests in enterprises.

Conditional Capital 2015
The Management Board is authorised to issue, with the Super-
visory Board’s consent, once or repeatedly on or before 19 May 
2020, bearer or registered convertible bonds and / or bonds with 
warrants and / or participation rights carrying a conversion or 
option right and / or conversion or option obligation (or a com-
bination of these instruments) in a total nominal amount of up 
to EUR 200,000,000 with or without a limited maturity term 
(hereinafter referred to collectively as 'Bonds') and to grant the 
creditors of Bonds conversion / option rights and / or lay down 
for the creditors of Bonds conversion / option obligations to sub-
scribe to a total of up to 3,186,240 new registered shares of 
the Company with a pro rata amount of the share capital of a 
total of up to EUR 3,186,240 in accordance with the terms and 
conditions of the Bonds.

The share capital of the Company is conditionally increased by 
up to EUR 3,186,240 through an issuance of up to 3,186,240 
new registered shares (Conditional Capital 2015).

The authorisation of the Management Board to issue warrants 
and convertible bonds and participation rights with warrants 
and convertible rights and the Conditional Capital 2011 resolved 
by the Annual General Meeting on 6 April 2011 were cancelled 
by shareholder resolution on 20 May 2015. Article 6 of the Ar-
ticles of Association of NORMA Group SE has been amended 
accordingly. 

The purpose of the Conditional Capital 2015 is to issue shares 
to the creditors of convertible bonds and / or bonds with war-
rants and / or participation rights carrying an option / conversion 
right and / or a conversion / option obligation (or a combination of 
such instruments), which will be issued based on the authorisa-
tions granted by the Annual General Meeting of NORMA Group 
SE on 20 May 2015 or domestic or foreign companies in which 
NORMA Group SE directly or indirectly holds the majority of the 
votes and the capital.

New shares are issued at the conversion or option price to be 
determined in each case in accordance with the respective au-
thorisation. The conditional increase in capital will be performed 
only insofar as the bearers of conversion or option rights based 
on the aforementioned Bonds or participation rights exercise 
their conversion or option rights or conversion or option obli-
gations that are based on such Bonds are fulfilled, and insofar 
as the conversion or option rights and / or conversion or option 
obligations are not satisfied through own shares, shares from 
authorised capital or other consideration.

The new shares will participate in the profit as of the beginning 
of the financial year in which they are issued; notwithstanding 
the above, the Management Board may, if permitted by law, 
resolve with the consent of the Supervisory Board that the new 
shares be able to participate in the profit as of the beginning of 
an earlier financial year for which, at the time of their issue, the 
Annual General Meeting has not yet resolved on the appropri-
ation of the net retained profit.

Authorisation to acquire own shares
Pursuant to the resolution of the Annual General Meeting on 
20 May 2015, NORMA Group SE is authorised to acquire up to 
a total of 10% of its own share capital at the time at which the 
resolution was adopted or – in the event that this value is lower 
– at the time that the authorisation is exercised via the stock 
exchange or via a public purchase offer on or before 19 May 
2020 for any permissible purpose. This authorisation may be 
exercised by NORMA Group SE in whole or in partial amounts, 
once or repeatedly, in pursuit of one or more purposes, but also 
be carried out by companies that are dependent on NORMA 
Group SE or in which NORMA Group SE holds a majority of the 
shares, or on its or their account. If the shares are acquired on 
the stock exchange, the equivalent value per share that is paid 
(without ancillary acquisition costs) may not exceed the price of 
the share in NORMA Group SE in the Xetra trading system (or a 
comparable successor system), as determined on the trading 
day in Frankfurt / Main by the opening auction, by more than 
10% and not fall below it by more than 20%. If the acquisition is 
effected by way of a public purchase offer, the purchase price 
offered or the threshold values of the purchase price margin 
(without ancillary acquisition costs) may not exceed the closing 
price of the NORMA Group SE share in the Xetra trading system 
(or a comparable successor system) on the third trading day in 
Frankfurt / Main prior to the day of the public announcement of 
the offer by more than 10% and not fall below it by more than 
20%. Should the relevant price vary by a not inconsiderable 
extent following the publication of the public purchase offer, the 
offer may be adjusted. In this case, the closing price on the third 
trading day in Frankfurt / Main prior to the public announcement 
will be based on any adjustment that has been made.

The Management Board is authorised to use shares of the Com-
pany for any legal purpose, once or repeatedly, in whole or in 
part, and also through dependent or majority-owned NORMA 
Group SE related companies or through third parties acting on 

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96

their behalf or on behalf of NORMA Group SE. In particular, the 
shares acquired may be redeemed without such redemption or 
its implementation requiring a shareholder resolution. The cancel-
lation leads in principle to a capital reduction. The Management 
Board may alternatively determine that the share  capital is to re-
main unchanged upon redemption. In addition, the Management 
Board is expressly authorised to use the shares acquired under 
this authorisation on one or more occasions, in whole or in part, 
individually or jointly, and also by dependent or majority-owned 
NORMA Group SE related companies or, on their account or third 
parties acting on the account of NORMA Group SE as follows: 

of shareholders to these own shares is excluded in the event 
of an appropriate use.

NORMA Group SE is authorised to acquire its own shares with-
in the framework of the aforementioned, related to the share 
capital limits, and by using derivatives such as put options, call 
options, forward purchases or a combination of these instru-
ments and to take out derivative transactions. The acquisition of 
shares by using derivatives is limited to a number of shares that 
does not exceed a proportionate amount of 5% of the existing 
share capital at the time.

•  for sale against cash, provided that the price is not significantly 
below the stock market price of shares of the Company at 
the time of sale (simplified exclusion of subscription rights in 
accordance with §§ 186 para. 3 sentence 4, 71 para. 1 no. 8 
sentence 5 half-sentence 2, German Stock Corporation Act, 
is limited to a maximum of 10% of the share capital), 

Section 315 (4) no. 8 HGB
NORMA Group’s financing agreements including the contracts 
for the promissory notes include the typical Change of Control 
Clause. In the event of a takeover by a third party, the possibility 
that NORMA Group wouldn’t be able to finance itself at similarly 
favourable terms and conditions cannot be ruled out.

•  for sale against payment in kind, particularly for the acquisition of 
companies, parts of companies or participations in companies, 
•  to meet obligations under conversion or option rights or obli-

gations to act or option, 

•  to issue in connection with share-based payments and em-
ployee share participation programmes. The purchase right 

Section 315 (4) no. 9 HGB
In the event of a change of control, NORMA Group SE has 
reached  compensation  agreements  with  the  Management 
Board, but not with its workforce. Please see the  Remunera-
tion Report, p. 90 for further details. 

NORMA Group SE Annual Report 2015Report on Transactions with Related Parties

97

Report on Transactions  
with Related Parties 

Apart from the reported, there were no significant transactions 
with related parties in financial year 2015. 

Maintal, 10 March 2016

NORMA Group SE

The Management Board

Werner Deggim 

Dr. Michael Schneider

Bernd Kleinhens 

John Stephenson

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Consolidated Management Report 
 
 
 
 
 
 
 
 
 
 
 
BRAZIL
The South American country with the  
highest population is one of the world’s 
emerging economies. NORMA Group  
has been present here with a sales and  
development centre in Santo André since  
2011. NORMA Brazil was then founded in 
2013 and opened its own production  
site in 2014.

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EURO 
5

 
 
 
 
 
 
V - B A N D   C L A M P   W I T H   S T C   C L O S U R E

V-profile clamps are reliable and time-saving connection elements for use in industrial and automotive 
applications. These products are manufactured to meet customer requirements and can be  
supplied with various profiles and band widths, as well as a cost-effective STC closure. The V-band 
clamp is manufactured for the Brazilian market, among others. 

NORMA Brazil is the main starting point for NORMA 
Group’s sales activities in the entire South American  
region. The connectors, fluid systems and profile and 
exhaust pipe clamps that are produced here are  
sold to customers in the automotive and commercial 
vehicle industries.

EURO 
5

E M M I S S I O N   G A S   S T A N D A R D

Binding in Brazil since 2013. NORMA Group helps to meet the requirements  
of the automotive industry to build lighter cars, prevent leakages  
and reduce CO 2 with its joining elements such as the V-band clamp.

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A N N U A L   R E P O R T   2 0 1 5

104
Consolidated Financial Statements

171
Responsibility Statement

172
Auditor’s Report

173
Further Information

173  Glossary
177  List of Graphics
178  List of Tables
181  Overview by Quarter 2015
182  Multi-year Overview

104  Consolidated Statement of Financial Position
106  Consolidated Statement of Comprehensive Income
107  Consolidated Statement of Cash Flows
108  Consolidated Statement of Changes in Equity
110  Segment Reporting

112
Notes to the  
Consolidated Financial Statements 

132   Notes to the Consolidated Statement of  

Comprehensive Income

136   Notes to the Consolidated Statement  

of Financial Position

162  Other Notes

168
Appendix to the Notes to the  
Consolidated Financial Statements 

168  Voting Right Notifications
170  Corporate Bodies

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104

Consolidated Statement of Financial Position

A S S E T S 

in EUR thousands

Non-current assets

Goodwill

Other intangible assets

Property, plant and equipment

Other non-financial assets

Income tax assets

Deferred income tax assets

Current assets

Inventories

Other non-financial assets

Other financial assets

Derivative financial assets

Income tax assets

Trade and other receivables

Cash and cash equivalents

T   0 3 4

Note

31 Dec 2015

31 Dec 2014

(19)

(19)

(20)

(25)

(17)

(18)

(24)

(25)

(26) 

(22)

(17)

(23)

(36)

343,829

271,009

169,939

234

458

8,105

793,574

129,902

13,711

3,856

248

3,772

122,865

99,951

374,305

324,496

262,460

154,490

782

933

11,137

754,298

114,877

10,545

2,198

3

4,505

107,717

84,271

324,116

Total assets

1,167,879

1,078,414

NORMA Group SE Annual Report 2015 
Consolidated Statement of Financial Position

105

E Q U I T Y   A N D   L I A B I L I T I E S  

T   0 3 4

in EUR thousands

Note

31 Dec 2015

31 Dec 2014

Equity attributable to equity holders of the parent

Subscribed capital

Capital reserves

Other reserves

Retained earnings

Equity attributable to shareholders

Non-controlling interests

Total equity

Liabilities

Non-current liabilities

Retirement benefit obligations

Provisions

Borrowings

Other non-financial liabilities

Other financial liabilities

Derivative financial liabilities

Deferred income tax liabilities

Current liabilities

Provisions

Borrowings

Other non-financial liabilities

Other financial liabilities

Derivative financial liabilities

Income tax liabilities

Trade and other payables

Total liabilities

Total equity and liabilities

(27)

(27)

(27)

(29)

(30)

(31)

(32)

(33)

(22)

(18)

(30)

(31)

(32)

(33)

(22)

(17)

(34)

31,862

210,323

21,128

165,600

428,913

898

429,811

11,951

10,842

443,711

1,368

681

2,510

104,380

575,443

9,972

7,056

28,653

6,019

876

9,172

100,877

162,625

738,068

31,862

216,468

2,496

116,218

367,044

969

368,013

12,271

6,207

408,225

1,790

3,763

18,177

104,647

555,080

8,142

22,721

26,015

2,445

2,043

13,126

80,829

155,321

710,401

1,167,879

1,078,414

Consolidated Financial Statements 
106

Consolidated Statement of Comprehensive Income

Note

Q4 2015

Q4 2014

2015

2014

T   0 3 5

(8)

217,025

in EUR thousands 

Revenue

Changes in inventories of finished goods and work in progress

Other own work capitalised

Raw materials and consumables used

Gross profit

Other operating income

Other operating expenses

Employee benefits expense

Depreciation and amortisation

Operating profit

Financial income

Financial costs

Financial costs – net

Profit before income tax

Income taxes

PROFIT FOR THE PERIOD

Other comprehensive income for the period, net of tax

Other comprehensive income that can be reclassified  
to profit or loss, net of tax

Exchange differences on translation of foreign operations

Cash flow hedges

Other comprehensive income that cannot be reclassified  
to profit or loss, net of tax

(9)

(10)

(11)

(12)

(19, 20)

(13)

(16)

(27)

(22, 27)

Remeasurements of post employment benefit obligations, net of tax

(27, 29)

Other comprehensive income for the period, net of tax

TOTAL COMPREHENSIVE INCOME FOR THE PERIOD

Profit attributable to

  Shareholders of the parent

  Non-controlling interests

Total comprehensive income attributable to

  Shareholders of the parent

  Non-controlling interests

Undiluted earnings per share (in EUR)

Diluted earnings per share (in EUR)

(15)

(15)

781

914

−88,354

130,366

2,488

−34,864

−57,543

−12,909

27,538

280

−3,830

−3,550

23,988

−5,503

18,485

7,169

6,607

562

−401

−401

6,768

25,253 

18,510

−25

18,485

25,327

−74

25,253 

0.58

0.58

176,204

−4,333

2,195

−72,259

101,807

4,106

−27,544

−50,033

−9,777

18,559

95

474

569

19,128

−7,556

11,572

2,696

2,751

−55

−1,166

−1,166

1,530

13,102 

11,553

19

11,572

13,103

−1

13,102

0.36

0.36

889,613

3,622

2,748

−365,373

530,610

11,408

−133,514

−234,616

−49,094

124,794

500

−17,709

−17,209

107,585

−33,738

73,847

18,599

18,017

582

−401

−401

18,198

92,045 

73,680

167

73,847

91,911

134

92,045 

2.31

2.31

694,744

−2,907

3,647

−292,073

403,411

9,355

−92,739

−188,508

−33,675

97,844

407

−14,876

−14,469

83,375

−28,500

54,875

16,208

14,181

2,027

−1,166

−1,166

15,042

69,917 

54,722

153

54,875

69,909

8

69,917 

1.72

1.70 

NORMA Group SE Annual Report 2015 
 
 
Consolidated Statement of Comprehensive Income  |  Consolidated Statement of Cash Flows

Consolidated Statement of Cash Flows

107

T   0 3 6

in EUR thousands 

Note

Q4 2015

Q4 2014

2015

2014

Operating activities

  Profit for the period

  Depreciation and amortisation

  Gain (−) / loss (+) on disposal of property, plant and equipment

  Change in provisions

  Change in deferred taxes

 Change in inventories, trade account receivables and  
other receivables, which are not attributable to investing  
or financing activities

(19, 20)

(30)

(18)

(23, 24,  
25, 26)

 Change in trade and other payables, which are not attributable  
to investing or financing activities

(32, 33, 34)

 Change in reverse factoring liabilities

 Payments for share based payments

 Interest expenses of the period

 Expenses due to measurement of derivatives within a hedge

 Other non-cash expenses (+) / income (−)

(36)

Net cash provided by operating activities

 thereof interest received

 thereof income taxes

Investing activities

18,485

12,909

150

2,000

−6,237

11,572

9,777

1

345

−923

73,847

49,094

72

1,374

−7,158

54,875

33,675

33

174

−1,911

12,338

24,880

−19,474

−5,437

−6,953

−3,946

0

2,740

2,732

−1,993

32,225

27

−2,861

−2,997

0

2,902

0

−3,429

39,267

56

10,559

5,690

−2,265

13,599

12,610

−9,789

128,159

84

−6,033

7,721

0

9,958

4,683

−1,377

96,361

275

−21,788

−10,446

−44,228

−37,360

 Payments for acquisitions of subsidiaries, net

(36, 40)

0

−226,404

−52

−232,190

 Investments in property, plant and equipment  
and intangible assets

 Proceeds from sale of property, plant and equipment

(19, 20)

−15,975

−75

−9,346

41

−44,793

378

−33,175

305

Net cash used in investing activities

−16,050

−235,709

−44,467

−265,060

Financing activities

 Payments for shares in a subsidiary

 Interest paid

 Dividends paid to shareholders

 Dividends paid to non-controlling interests

 Proceeds from borrowings

 Repayment of borrowings

 Repayment of hedging derivatives

 Repayment of lease liabilities

(27)

(31)

(31)

0

−4,536

0

−55

99,247

−83,658

−22,619

−72

Net cash used in / provided by financing activities

(36)

−11,693

Net change in cash and cash equivalents

Cash and cash equivalents at beginning of the year

Effect of foreign exchange rates on cash and cash equivalents

Cash and cash equivalents at end of the period

4,482

94,965

504

99,951

0

−865

0

−15

229,553

−7,258

−3,011

−77

218,327

21,885

62,482

−96

84,271

0

−13,926

−23,897

−205

99,703

−94,076

−37,751

−294

−70,446

13,246

84,271

2,434

99,951

−907

−9,492

−22,304

−43

229,870

−129,257

−9,901

−287

57,679

−111,020

194,188

1,103

84,271

Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
108

Consolidated Statement of Changes in Equity

in EUR thousands

Note

 Subscribed capital 

 Capital reserve 

Other reserves

Retained earnings

Total 

Non-controlling interests

Total equity

Attributable to  
equity holders of the parent

Attributable to  

equity holders of the parent

Balance as of 31 December 2013

Changes in equity for the period

Result for the period

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Remeasurements of post employment benefit obligations, net of tax

Total comprehensive income for the period

Stock options

Dividends paid 

Dividends paid to non-controlling interests

Total transactions with owners for the period

Balance as of 31 December 2014

Changes in equity for the period

Result for the period

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Remeasurements of post employment benefit obligations, net of tax

Total comprehensive income for the period

Stock options

Dividends paid 

Dividends paid to non-controlling interests

Total transactions with owners for the period

Balance as of 31 December 2015

(22)

(27, 29)

(28)

(27)

(22)

(27, 29)

(28)

(27)

31,862

215,927

−13,857

0

0

0

541

541

31,862

216,468

0

0

31,862

0

−6,145

−6,145

210,323

84,966

54,722

−1,166

53,556

−22,304

−22,304

116,218

73,680

−401

73,279

−23,897

−23,897

165,600

318,898

54,722

14,326

2,027

−1,166

69,909

541

−22,304

0

−21,763

367,044

73,680

18,050

582

−401

91,911

−6,145

−23,897

0

−30,042

428,913

14,326

2,027

16,353

0

2,496

18,050

582

18,632

0

21,128

1,004

153

−145

8

−43

−43

969

167

−33

134

−205

−205

898

T   0 3 7

319,902

54,875

14,181

2,027

−1,166

69,917

541

−22,304

−43

−21,806

368,013

73,847

18,017

582

−401

92,045

−6,145

−23,897

−205

−30,247

429,811

NORMA Group SE Annual Report 2015 
 
 
Consolidated Statement of Changes in Equity

109

T   0 3 7

in EUR thousands

Note

 Subscribed capital 

 Capital reserve 

Other reserves

Retained earnings

Total 

Non-controlling interests

Total equity

Attributable to  

equity holders of the parent

Attributable to  
equity holders of the parent

Balance as of 31 December 2013

Changes in equity for the period

Result for the period

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Remeasurements of post employment benefit obligations, net of tax

Total comprehensive income for the period

Stock options

Dividends paid 

Dividends paid to non-controlling interests

Total transactions with owners for the period

Balance as of 31 December 2014

Changes in equity for the period

Result for the period

Exchange differences on translation of foreign operations

Cash flow hedges, net of tax

Remeasurements of post employment benefit obligations, net of tax

Total comprehensive income for the period

Stock options

Dividends paid 

Dividends paid to non-controlling interests

Total transactions with owners for the period

(22)

(27, 29)

(28)

(27)

(22)

(27, 29)

(28)

(27)

Balance as of 31 December 2015

31,862

31,862

216,468

0

0

0

0

0

541

541

0

−6,145

−6,145

210,323

31,862

215,927

−13,857

14,326

2,027

16,353

0

2,496

18,050

582

18,632

0

21,128

84,966

54,722

−1,166

53,556

−22,304

−22,304

116,218

73,680

−401

73,279

−23,897

−23,897

165,600

318,898

54,722

14,326

2,027

−1,166

69,909

541

−22,304

0

−21,763

367,044

73,680

18,050

582

−401

91,911

−6,145

−23,897

0

−30,042

428,913

1,004

153

−145

8

−43

−43

969

167

−33

134

−205

−205

898

319,902

54,875

14,181

2,027

−1,166

69,917

541

−22,304

−43

−21,806

368,013

73,847

18,017

582

−401

92,045

−6,145

−23,897

−205

−30,247

429,811

Consolidated Financial Statements 
 
 
110

Segment Reporting

EME A

Americas

Asia-Pacific

Total segments

Central functions

Consolidation

Consolidated Group

in EUR thousands

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

Total revenue

thereof inter-segment revenue

445,188

29,171

420,571

26,116

403,418

8,071

244,625

6,868

81,047

2,798

64,595

2,063

929,653

40,040

729,791

35,047

31,620

31,620

27,591

27,591

−71,660

−71,660

−62,638

−62,638

889,613

694,744

0

0

Revenue from external customers

416,017

394,455

395,347

237,757

78,249

62,532

889,613

694,744

0

0

0

889,613

694,744

T   0 3 8

Contribution to consolidated group 
sales

Gross profit1

Adjusted EBITDA 2

Depreciation without  
PPA depreciation3

Adjusted EBITA 2

Assets4

Liabilities5

CAPE X

Number of employees6

47 %

261,322

88,025

−9,964

78,061

489,161

136,903

14,425

2,756

57 %

246,872

84,643

−9,603

75,040

496,433

145,082

13,057

2,636

44 %

237,376

87,571

−7,872

79,699

636,294

358,563

17,752

1,399

34 %

131,113

49,266

−4,544

44,722

574,897

346,317

16,215

1,270

9 %

36,762

10,133

−2,463

7,670

84,422

30,805

5,597

767

9 %

29,414

7,678

−1,992

5,686

71,893

23,116

5,757

653

1 Adjusted in 2015 and 2014 ( Note 7).
2 For details regarding the adjustments, refer to  Note 7.
3 Depreciation from purchase price allocations.
4 Including allocated goodwill; taxes are shown within the column “consolidation.”
5 Taxes are shown within the column “consolidation.”
6  Number of employees (average headcount). The change in employees of the central functions compared to prior year relates to employees, who are allocated to the region EME A 

from 2015 on. In 2014, this affected 124 employees, who were then already working for the region EME A.

100 %

535,460

185,729

−20,299

165,430

1,209,877

526,271

37,774

4,922

100 %

407,399

141,587

−16,139

125,448

1,143,223

514,515

35,029

4,559

n / a

−8,017

−884

−8,901

404,821

556,760

4,392

84

n / a

−1,682

−805

−2,487

316,412

476,205

4,559

188

−2,378

−233

0

−233

−446,819

−344,963

n / a

n / a

0

0

−1,778

−1,462

−1,462

−381,221

−280,319

n / a

n / a

533,082

177,479

−21,183

156,296

1,167,879

738,068

42,166

5,006

405,621

138,443

−16,944

121,499

1,078,414

710,401

39,588

4,747

NORMA Group SE Annual Report 2015 
 
 
 
 
 
 
 
 
Segment Reporting

111

T   0 3 8

EME A

Americas

Asia-Pacific

Total segments

Central functions

Consolidation

Consolidated Group

in EUR thousands

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

Total revenue

thereof inter-segment revenue

445,188

29,171

420,571

26,116

403,418

8,071

244,625

6,868

81,047

2,798

64,595

2,063

929,653

40,040

729,791

35,047

31,620

31,620

27,591

27,591

−71,660

−71,660

−62,638

−62,638

889,613

694,744

0

0

Revenue from external customers

416,017

394,455

395,347

237,757

78,249

62,532

889,613

694,744

0

0

0

0

889,613

694,744

Contribution to consolidated group 

sales

Gross profit1

Adjusted EBITDA 2

Depreciation without  

PPA depreciation3

Adjusted EBITA 2

Assets4

Liabilities5

CAPE X

Number of employees6

47 %

261,322

88,025

−9,964

78,061

489,161

136,903

14,425

2,756

57 %

246,872

84,643

−9,603

75,040

496,433

145,082

13,057

2,636

44 %

237,376

87,571

−7,872

79,699

636,294

358,563

17,752

1,399

34 %

131,113

49,266

−4,544

44,722

574,897

346,317

16,215

1,270

9 %

36,762

10,133

−2,463

7,670

84,422

30,805

5,597

767

9 %

29,414

7,678

−1,992

5,686

71,893

23,116

5,757

653

100 %

535,460

185,729

−20,299

165,430

1,209,877

526,271

37,774

4,922

100 %

407,399

141,587

−16,139

125,448

1,143,223

514,515

35,029

4,559

n / a

−8,017

−884

−8,901

404,821

556,760

4,392

84

n / a

−1,682

−805

−2,487

316,412

476,205

4,559

188

−2,378

−233

0

−233

−446,819

−344,963

n / a

n / a

−1,778

−1,462

0

−1,462

−381,221

−280,319

n / a

n / a

533,082

177,479

−21,183

156,296

1,167,879

738,068

42,166

5,006

405,621

138,443

−16,944

121,499

1,078,414

710,401

39,588

4,747

Consolidated Financial Statements 
 
 
 
 
 
 
 
 
112

Notes to the Consolidated Financial Statements

1.  GENER AL INFOR M ATION
NORMA Group SE is the ultimate parent Company of NORMA 
Group. Its headquarters are located at 63477 Maintal, Edison­
strasse 4 in the vicinity of Frankfurt, Germany, and the Com­
pany is registered in the commercial register of Hanau under the 
number HRB 94473. NORMA Group SE and its affiliated Group 
subsidiaries operate in the market as ‘NORMA Group.’

NORMA Group has been listed in the Prime Standard of Frank­
furt Stock Exchange’s Regulated Market since 8 April 2011. For 
a detailed overview of NORMA Group’s shareholdings, please 
refer to the  appendix to the notes: ‘Voting Rights.’

NORMA Group SE was established in 2006 as a result of the 
merger of Rasmussen GmbH and the ABA Group. Rasmussen 
was founded in 1949 as Rasmussen GmbH in Germany. It man­
ufactured connecting and retaining elements as well as fluid 
conveying conduits such as monolayer and multilayer tubes and 
corrugated tubes. All products were marketed globally under the 
NORMA brand. ABA Group was founded in 1896 in Sweden. The 
Group has since developed into a leading multi­national Com­
pany specialising in the design and production of hose and pipe 
clamps, as well as connectors for many world­wide applications. 

In 2007, NORMA Group acquired Breeze Industrial Products 
Corporation (USA) to strengthen its foothold in the Americas. 
Breeze had expanded its product offering to include a wide 
range of worm­drive, T­bolt and V­clamps for the commercial 
and passenger vehicle, heavy­duty vehicle, aircraft and further 
industrial markets. In 2010, NORMA Group acquired two further 
companies in America, R.G.RAY Corporation and Craig Assem­
bly Inc., to become one of the country’s leading suppliers of fas­
tening and fixing products. In the financial years 2012 and 2013, 

more acquisitions were made in accordance with our acquisition 
strategy. In 2012, acquisitions were made in the regions of EMEA 
and Asia­Pacific. In 2013, NORMA Group focused on the regions 
EME A, Americas and Asia­Pacific. On 31 October of financial 
year 2014, NORMA Group acquired National Diversified Sales, 
Inc. (NDS). By acquiring NDS, one of the leading US suppliers of 
storm water management, landscape irrigation and connecting 
flow management components for water infrastructure, NORMA 
Group is continuing its expansion course in the area of water 
management. 

In past decades, NORMA Group has, driven by its successful 
acquisitions and continuous technological innovation with prod­
ucts and operations, developed into a group of companies of 
global importance. Today, NORMA Group markets its products 
to its customers via two different market channels: Engineered 
Joining Technologies (EJT)  and Distribution Services (DS).

For Engineered Joining Technology (EJT) customers, NORMA 
Group offers tailor­made solutions and special engineered join­
ing systems. To effectively fulfil special requirements, NORMA 
Group builds on extensive industry and application knowledge, 
a successful track record of innovation and long­standing re­
lationships with all its key customers. As a result, many joining 
systems and fluid conveying conduits have been developed in 
close cooperation with global OEMs and NORMA Group.

For Distribution Services (DS) customers, NORMA Group of­
fers a wide range of standard fastening and fixing products. 
Furthermore, NORMA Group offers a broad technological and 
innovative product portfolio which includes brands like ABA ®, 
Breeze®, Clamp­All®, Connectors®, FISH ®, Five Star®, Gemi®, 
NDS ®, NORMA ®, R.G.RAY®, Serflex®, TERRY® and TORCA ®. 

NORMA Group SE Annual Report 2015113

2 .  BASIS OF PR EPAR ATION
The principal accounting policies applied in the preparation of 
these Consolidated Financial Statements are set out below. 
These policies have been consistently applied to all the years 
presented, unless otherwise stated.

The Consolidated Financial Statements of NORMA Group have 
been prepared in accordance with International Financial Re­
porting Standards and the relevant interpretations as adopted 
by the EU (IFRS) as well as with the regulations under commer­
cial law as set forth in Section 315a of the German Commercial 
Code (HGB) for the year ended 31 December 2015. 

The Consolidated Financial Statements of NORMA Group are 
being filed with and published in the German Federal Gazette 
(Bundesanzeiger).

The preparation of financial statements in conformity with IFRS 
requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process 
of applying the Group’s accounting policies. The areas involving 
a higher degree of judgement or complexity or areas where 
assumptions and estimates are significant to the Consoli dated 
Financial Statements are disclosed in  Note 6 ‘Critical Ac­
counting Estimates and Judgements.’

The Consolidated Statement of Comprehensive Income has 
been prepared in accordance with the total cost method.

The Consolidated Financial Statements of NORMA Group SE 
were prepared by the Management Board on 10 March 2016 
and released for publication after they were approved by the 
Supervisory Board on 21 March 2016. 

New and amended standards adopted by the Group for 
the first time in 2015
The following new standards or amendments to standards 
which are applied for the first time for the financial year be­
ginning 1 January 2015 did not have a material impact on 
NORMA Group’s financial positions, cash flows and financial 
performance.

N E W   A N D   A M E N D E D   S TA N D A R D S   A D O P T E D   B Y   T H E   G R O U P   F O R   T H E   F I R S T   T I M E 

T   0 3 9

New or revised  
standards

Amendments

IFRIC Interpretation 21:  
Levies

The new standard is applicable to all levies other than outflows that are within the scope of other standards (e.g., IAS 12 
Income Taxes) and fines or other penalties for breaches of legislation. The interpretation clarifies that an entity recognises a 
liability for a levy when the activity that triggers payment, as identified by the relevant legislation, occurs. It also clarifies that 
a levy liability is accrued progressively only if the activity that triggers payment occurs over a period of time, in accordance 
with the relevant legislation. For a levy that is triggered upon reaching a minimum threshold, the interpretation clarifies that 
no liability is recognised before the specified minimum threshold is reached. 

Annual Improvements to  
IFRSs: 2011–2013 Cycle

The IASB published, as part of its annual improvements project, Annual Improvements to IFRSs: 2011–2013 Cycle, which 
include different amendments to several International Financial Reporting Standards (IFRSs). The amendments are intend­
ed to clarify the requirements and not to change the accounting practice. 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements114

Standards, amendments and interpretations of existing 
standards that are not yet effective and have not been 
adopted early by the Group
The following standards and amendments to existing standards 
have been published and application is mandatory for all ac­
counting periods beginning on or after 1 January 2016. The 
Group has decided against an early adoption.

1)   Standards,  amendments  and  interpretations  to  existing 
standards  that  have  already  been  endorsed  by  the  EU 
(with reference to each respective EU effective date):

S TA N D A R D S ,   A M E N D M E N T S   A N D   I N T E R P R E TAT I O N S   T O   E X I S T I N G   S TA N D A R D S   
T H AT   H AV E   A L R E A D Y   B E E N   E N D O R S E D   B Y   T H E   E U   

T   0 4 0

New or revised  
standards

EU endorse­
ment date

Amendments

Amendments to IAS 19: 
Defined Benefit Plans: 
Employee Contributions

17 Dec 14

Amendments to IFRS 11: 
Accounting for  
Acquisition of Interests  
in Joint Operations

24 Nov 15

2 Dec 15

Amendments to 
IAS 16 and IAS 38: 
Clarification of Acceptable 
Methods of Depreciation 
and Amortisation

IAS 19 requires an entity to consider contributions from employees or third parties when accounting for defined 
benefit plans. The amendments clarify that, if the amount of the contributions is independent of the number of 
years of service, an entity is permitted to recognise such contributions as a reduction in the service cost in the 
period  in  which  the  service  is  rendered,  instead  of  allocating  the  contributions  to  the  periods  of  service.  The 
amendments are effective for annual periods beginning on or after 1 February 2015. The Group does not expect 
a material impact on its Consolidated Financial Statements from these amendments.

This amendment provides new guidance on how to account for the acquisition of an interest in a joint venture 
operation  that  constitutes  a  business.  The  amendments  require  an  investor  to  apply  the  principles  of  busi­
ness combination accounting when it acquires an interest in a joint operation that constitutes a ‘business.’ The 
amendments are applicable to both the acquisition of the initial interest in a joint operation and the acquisition of 
additional interest in the same joint operation. However, a previously held interest is not re­measured when the 
acquisition of an additional interest in the same joint operation results in retaining joint control. The amendments 
apply prospectively for annual periods beginning on or after 1 January 2016. The Group does not expect a ma­
terial impact on its Consolidated Financial Statements from these amendments.

This amendment clarifies that the use of revenue­based methods to calculate the depreciation of an asset is not 
appropriate because revenue generated by an activity that includes the use of an asset generally reflects factors 
other than the consumption of the economic benefits embodied in the asset. This has also clarified that revenue 
is generally presumed to be an inappropriate basis for measuring the consumption of the economic benefits em­
bodied in an intangible asset. The presumption may only be rebutted in certain limited circumstances. These are 
where the intangible asset is expressed as a measure of revenue; or where it can be demonstrated that revenue 
and the consumption of the economic benefits of the intangible asset are highly correlated. The amendments ap­
ply prospectively for annual periods beginning on or after 1 January 2016. The Group does not expect a material 
impact on its Consolidated Financial Statements from these amendments.

Amendments to IAS 1: 
Presentation of financial 
statements

18 Dec 2015 On 18 December 2014, the IASB issued Amendments to IAS 1: Presentation of financial statements. The amend­
ments emphasise the concept of materiality to avoid several application issues. The amendments clarify that an 
entity  must  not  reduce  the  understandability  of  its  financial  statements  by  obscuring  material  information  with 
immaterial information or by aggregating material items that have different natures or functions. The aim of these 
clarifications  is  to  relieve  IFRS  financial  statements  of  non­essential  information  while  promoting  the  exchange 
of relevant information. Furthermore, the understandability of financial statement information shall not be limited 
by summarising relevant and irrelevant information or by aggregating main items with different characteristics or 
functions. The amendments result in the deletion of a model structure of the notes towards consideration of com­
pany­specific relevance, whereby it is explicitly clarified that companies should take the impact on the readability 
and comparability of their IFRS financial statements into account in determining the structure of their notes. Fur­
thermore, companies are expected to take the nature of their business and the methods by which the addressees 
most likely expect to receive information into consideration in determining the accounting policies to be listed. 
The amended standard also contains explanations on aggregation and disaggregation of items in the balance 
sheet and the income statement, and clarification as to how shares of other comprehensive income of companies 
to be accounted for using the equity method are to be presented in the statement of comprehensive income. The 
amendments are effective in reporting periods beginning on or after 1 January 2016. Earlier application is permit­
ted. The Company is currently assessing the impact of application of the amendments to its financial statements.

NORMA Group SE Annual Report 2015115

In December 2014, as part of its annual improvements project, 
the International Accounting Standards Board (IASB) issued An­
nual Improvements to IFRSs: 2010–2012 Cycle, which propose 
amendments to several International Financial Reporting Stan­
dards (IFRSs). The Annual Improvements to IFRSs: 2010–2012 
Cycle was endorsed on 17 December 2014 and are effective 
for annual periods beginning on or after 1 February 2015. The 
amendments are intended to clarify the requirements and not 
to change the accounting practice.

 Annual Improvements to IFRSs: 2012–2014 Cycle, which contain 
five amendments to four standards, excluding consequential 
amendments. The Annual Improvements to IFRSs: 2012–2014 
Cycle was endorsed on 15 December 2015 and are effective 
for annual periods beginning on or after 1 January 2016. The 
amendments are intended to clarify the requirements and not to 
change the accounting practice. The Group therefore does not 
expect a material impact on its Consolidated Financial State­
ments from these amendments

In September 2014, as part of its annual improvements project, 
the International Accounting Standards Board (IASB) issued 

2)   Standards,  amendments  and  interpretations  to  existing 

standards that have not been endorsed by the EU:

 S TA N D A R D S ,   A M E N D M E N T S   A N D   I N T E R P R E TAT I O N S   T O   E X I S T I N G   S TA N D A R D S   
T H AT   H AV E   N O T   B E E N   E N D O R S E D   B Y   T H E   E U 

T   0 41

New or revised  
standards

IFRS 9: 
Financial Instruments

IFRS 15: 
Revenue from Contracts 
with Customers

Amendments

In July 2014, the IASB finalised the reform of financial instruments accounting and issued IFRS 9, which will supersede IAS 
39 Financial Instruments: Recognition and Measurement. The completed IFRS 9 contains the requirements for the classifi­
cation and measurement of financial assets and liabilities, the impairment methodology, and the general hedge accounting.

Classification and measurement of financial assets and financial liabilities
IFRS  9  retains  but  simplifies  the  mixed  measurement  model  and  establishes  three  primary  measurement  categories  for 
financial  assets:  amortised  cost,  fair  value  through  OCI  and  fair  value  through  P&L.  The  basis  of  classification  depends 
on the entity’s business model and the contractual cash flow characteristics of the financial asset. Investments in equity 
instruments are required to be measured at fair value through profit or loss with the irrevocable option at inception to pres­
ent changes in fair value in OCI not recycling. There is now a new expected credit losses model that replaces the incurred 
loss impairment model used in IAS 39. For financial liabilities, there were no changes to classification and measurement 
except  for  the  recognition  of  changes  in  own  credit  risk  in  other  comprehensive  income,  for  liabilities  designated  at  fair 
value through profit or loss.

Impairment methodology
The impairment model under IFRS 9 reflects expected credit losses, as opposed to incurred credit losses under IAS 39. 
Under the impairment approach in IFRS 9, it is no longer necessary for a credit event to have occurred before credit losses 
are recognised. Instead, an entity always accounts for expected credit losses and changes in those expected credit losses.

Hedge accounting
IFRS 9 relaxes the requirements for hedge effectiveness by replacing the bright line hedge effectiveness tests. It requires 
an economic relationship between the hedged item and hedging instrument and for the ‘hedged ratio’ to be the same as 
the one management actually uses for risk management purposes. Contemporaneous documentation is still required but 
is different to that currently prepared under IAS 39.

The new standard is effective for accounting periods beginning on or after 1 January 2018. Early adoption is permitted. The 
Group is currently assessing the impact of adopting IFRS 9 on the Group’s Consolidated Financial Statements.

In  May  2014,  IFRS  15  was  issued  which  established  a  single  comprehensive  model  for  entities  to  use  in  accounting  for 
revenue arising from contracts with customers. IFRS 15 will supersede the current revenue recognition guidance. The core 
principle of IFRS 15 is that an entity should recognise revenue to depict the transfer of promised goods or services to a 
customer in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods 
or services. Specifically, the Standard introduces a 5­step approach to revenue recognition: 1. Identify the contract(s) with 
a  customer;  2.  Identify  the  performance  obligations  in  the  contract;  3.  Determine  the  transaction  price;  4.  Allocate  the 
transaction price to the performance obligations in the contract; 5. Recognise revenue when (or as) the entity satisfies a 
performance obligation. Under IFRS 15, an entity recognises revenue when (or as) a performance obligation is satisfied, 
i.e. when control of the goods or services underlying the particular performance obligation is transferred to the customer. 

Key changes to current practice are: 

•  Any  bundled  goods  or  services  that  are  distinct  must  be  recognised  separately,  and  any  discounts  or  rebates  on  the 

contract price must generally be allocated to the separate elements. 

•  Revenue may be recognised earlier than under current standards if the consideration varies for any reasons (such as for 

incentives, rebates, performance fees, royalties, success of an outcome etc).

•  The point at which revenue is able to be recognised may shift: some revenue which is currently recognised at a point in 

time at the end of a contract may have to be recognised over the contract term and vice versa. 

•  There are new specific rules e.g. on licenses, warranties, non­refundable upfront fees and consignment arrangements.

Furthermore,  extensive  disclosures  are  required  by  IFRS  15.  In  September  2015,  the  IASB  issued  amendments  to  this 
standard, which move the effective date to accounting periods beginning on or after 1 January 2018. Early adoption is per­
mitted. The Group is currently assessing the impact of adopting IFRS 15 on the Group’s Consolidated Financial Statements.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements116

New or revised  
standards

Amendments

Amendments to 
IFRS 10, IFRS 12 and IAS 28: 
Investment Entities: Applying 
the Consolidation Exception

IFRS: 16 Leases

On 18 December 2014, the IASB issued Amendments to IFRS 10, IFRS 12 and IAS 28: Investment Entities: Applying the 
Consolidation Exception, which address several application issues regarding the consolidation exception for investment 
entities. Furthermore, the  ISAB amends IFRS 12 to clarify that an investment entity that prepares financial statements in 
which all of its subsidiaries are measured at fair value through profit or loss have to present the disclosures required by 
IFRS 12 for investment entities. The amendments apply retrospectively for annual periods beginning on or after 1 January 
2016. The Group does not expect a material impact on its Consolidated Financial Statements from these amendments.

The IASB issued the new leasing standard IFRS 16, Leases on 13 January 2016, which replaces the previous leases stan­
dard IAS 17 and related interpretations. IFRS 16 sets out the principles for the recognition, measurement, presentation and 
disclosure of leases for both parties to a contract, i.e. the customer (‘lessee’) and the supplier (‘lessor’). The new standard 
affects particularly lessees, as almost all leases will be recognised on the lessee’s balance sheet. The lessor accounting 
requirements in IAS 17 will be substantially carried forward by IFRS 16. IFRS 16 eliminates, with only few exceptions, the dis­
tinction between finance and operating leases for lessees. Instead, the standard adopts a single lessee accounting model. 
Applying that model, a lessee is required to recognise a right­of­use asset and a lease liability and depreciation of lease 
assets separately from interest on lease liabilities in the income statement. The lease liability includes the present value of 
the outstanding future lease payments plus residual value guarantees. Exceptions exist for leases with a term of less than 
12 months and leases with an underlying asset of low value (primarily “small IT equipment”). Those leases are recognised 
according to the existing operating leases. A lessor continues to classify its leases as operating or finance leases, and to 
account for those two types of leases differently.

The new standard is effective for accounting periods beginning on or after 1 January 2019. Early adoption is permitted.  
The Group is currently assessing the impact of adopting IFRS 16 on the Group’s Consolidated Financial Statements.

The IASB issued various other pronouncements. These recently 
adopted pronouncements as well as pronouncements not yet 
adopted will not have a material impact on NORMA Group’s 
Consolidated Financial Statements.

net assets. The Group measures the non­controlling interest 
in the acquiree at the non­controlling interest’s proportionate 
share of the acquiree’s net assets.

3 .   SUMM ARY OF SIG NIFICA NT   

ACCOUNTING PRINCIPLES

1.  Consolidation

(a) Subsidiaries
Subsidiaries are all entities (including structured entities) over 
which the Group has control. The Group controls an entity when 
the Group is exposed to, or has rights to, variable returns from 
its involvement with the entity and has the ability to affect those 
returns through its power over the entity. Consolidation of an in­
vestee begins from the date the Group obtains control of the in­
vestee and ceases when the Group loses control of the investee.

The Group uses the acquisition method of accounting to ac­
count for business combinations. The initial value for the acqui­
sition of a subsidiary is recognised at fair value of the assets 
transferred, the liabilities incurred and the equity interests issued 
by the Group. The initial value recognised includes the fair value 
of any asset or liability resulting from a contingent consideration 
arrangement. On the acquisition date, the fair value of contin­
gent consideration is recognised as part of the consideration 
transferred in exchange for the acquiree. Acquisition­related 
costs are expensed as incurred. Identifiable assets acquired and 
liabilities and contingent liabilities assumed in a business combi­
nation are measured initially at their fair value on the acquisition 
date. According to IFRS 3 (revised), for each business combi­
nation the acquirer shall measure any non­controlling interest in 
the acquiree either at fair value (full goodwill method) or at the 
non­controlling interest’s proportionate share of the acquiree’s 

The excess of the consideration transferred, the amount of any 
non­controlling interest in the acquiree and the acquisition date 
fair value of any previous equity interest in the acquiree over 
the fair value of the Group’s share of the identifiable net assets 
acquired, is recorded as goodwill. If this is less than the fair 
value of the net assets of the subsidiary acquired in the case of 
a bargain purchase, the difference is recognised immediately 
in the statement of comprehensive income.

In a business combination achieved in stages, the Group remea­
sures its previously held equity interest in the acquiree at its 
acquisition date fair value and recognises the resulting gain or 
loss, if any, in profit or loss.

Inter­company transactions, balances and unrealised gains or 
losses on transactions between Group companies are elimi­
nated. Accounting policies of subsidiaries have been changed 
where necessary to ensure consistency with the policies adop­
ted by the Group.

(b) Non-controlling interests
Non­controlling interests have a share in the earnings of the re­
porting period. Their interests in the shareholders’ equity of sub­
sidiaries are reported separately from the equity of the Group. 

The Group treats transactions with non­controlling interests that 
do not result in a loss of control as transactions with equity 
owners of the Group. For purchases from non­controlling in­
terests, the difference between any consideration paid and the 
relevant share acquired of the carrying value of net assets of 
the subsidiary is recorded in equity.

NORMA Group SE Annual Report 2015117

(c) Disposal of subsidiaries
When the Group ceases to have control, any retained interest 
in the subsidiary is remeasured at its fair value, with the change 
in the carrying amount recognised in profit or loss. The initial 
carrying amount is the fair value for the purposes of subse­
quently accounting for the retained interest as an associate, joint 
venture or financial asset. In addition, any amounts previously 
recognised in other comprehensive income in respect of that 
entity are accounted for as if the Group had directly disposed 
of the related assets or liabilities. This may mean that amounts 
previously recognised in other comprehensive income are re­
classified to profit or loss.

2.  Valuation methods
The following table shows the most important valuation methods:

VA L U AT I O N   M E T H O D S  

T   0 4 2

Position

Assets

Goodwill

Valuation method

Impairment­only approach

Other intangible assets (except goodwill) – finite useful lives

Amortised costs

Other intangible assets (except goodwill) – indefinite useful lives

Impairment­only approach

Property, plant and equipment

Derivative financial assets:

  Classified as cash flow hedge

  Classified as fair value hedge

  Without hedge accounting

Inventories

Other non­financial assets

Other financial assets

Trade and other receivables

Cash and cash equivalents

Liabilities

Pensions

Other provisions

Borrowings

Other non­financial liabilities

Other financial liabilities (categories IAS 39):

  Financial liabilities at cost (FLAC)

Derivative financial liabilities:

  Classified as cash flow hedge

  Classified as fair value hedge

  Without hedge accounting

Contingent consideration

Trade and other payables

Amortised costs

At fair value in other comprehensive income

At fair value through profit or loss

At fair value through profit or loss

Lower of cost or net realisable value

Amortised costs

Amortised costs

Amortised costs

Nominal amount

Projected unit credit method

Present value of future settlement amount

Amortised costs

Amortised costs

Amortised costs

At fair value in other comprehensive income

At fair value through profit or loss

At fair value through profit or loss

At fair value through profit or loss

Amortised costs

Consolidated Financial StatementsNotes to the Consolidated Financial Statements118

3.  Fair value estimation
The amendment to IFRS 7 for financial instruments that are 
measured in the statement of financial position at fair value 
in accordance with IFRS 13 requires disclosure of fair value 
measurements by level using the following fair value measure­
ment hierarchy:

Foreign exchange gains and losses that relate to borrowings 
and cash and cash equivalents are presented in profit or loss 
within ‘financial income / costs.’ All other foreign exchange gains 
and losses are presented in profit or loss within ‘other operating 
income / expenses.’

Level 1:   Quoted prices (unadjusted) in active markets for iden­

tical assets or liabilities,

Level 2:    Inputs other than quoted prices included within Level 
1 that are observable for the asset or liability, either 
directly (that is as prices) or indirectly (that is derived 
from prices) and

Level 3:   Inputs for the asset or liability that are not based on 
observable market data (that is unobservable inputs).

The level in the fair value hierarchy within which the fair value 
measurement is categorised in total is determined on the basis 
of the lowest level input that is significant to the fair value mea­
surement in total. The different hierarchy levels demand different 
amounts of disclosure.

On 31 December 2015 and 2014, the Group’s derivative financial 
instruments carried in the statement of financial position at fair 
value (i.e. trading derivatives and derivatives used for hedging) 
are categorised in total within level 2 of the fair value hierarchy. 
The fair value of interest rate swaps and cross­currency­swaps 
is calculated as the present value of the estimated future cash 
flows. The fair value of forward foreign exchange contracts is 
determined using a present value model based on forward ex­
change rates.

Contingent considerations, recognised in the balance sheet as 
of 31 December 2015 and 2014, measured at fair value, are 
within level 3 of the fair value hierarchy ( Note 21 ‘Financial 
Instruments’).

4.  Foreign currency translation

(a) Functional and presentation currency
Items included in the financial statements of each of the Group’s 
entities are measured using the currency of the primary eco­
nomic environment in which the entity operates (‘the functional 
currency’). The Consolidated Financial Statements are prepared 
in ‘euros’ (EUR), which is NORMA Group SE’s functional and the 
Group’s presentation currency.

(b) Transactions and balances
Foreign currency transactions are translated into the functional 
currency using the actual exchange rates on the dates of the 
transactions or valuation where items are remeasured. Foreign 
exchange gains and losses resulting from the settlement of such 
transactions and from the translation at year­end exchange 
rates of monetary assets and liabilities denominated in foreign 
currencies are recognised in profit or loss.

(c) Group companies
The results and financial position of all the Group entities (none 
of which has the currency of a hyper­inflationary economy) that 
have a functional currency different from the presentation cur­
rency are translated into the presentation currency as follows:

•  Assets and liabilities for each Consolidated Statement of Fi­
nancial Position presented are translated at the closing rate on 
the date of that Consolidated Statement of Financial Position;
•  income and expenses are translated at average exchange 
rates (unless this average is not a reasonable approximation of 
the cumulative effect of the rates prevailing on the transaction 
dates, in which case income and expenses are translated at 
the actual rate on the dates of the transactions); and

•  all resulting exchange differences are recognised as a sepa­

rate component of equity.

Goodwill and fair value adjustments arising through the acquisi­
tion of a foreign entity are treated as assets and liabilities of the 
foreign entity and translated at the closing rate.

The exchange rates of the currencies affecting foreign currency 
translation are as follows:

E X C H A N G E   R AT E S 

T   0 4 3

Spot rate

Average rate

per EUR

Australian dollar

Brazilian real

Chinese renminbi 
yuan

Swiss franc

Czech koruna

31 Dec 
2015

31 Dec 
2014

2015

2014

1.4897

4.3117

7.0608

1.0835

1.4829

3.2207

7.5358

1.2024

1.4773

3.6935

6.9747

1.0679

1.4726

3.1233

8.1872

1.2145

27.0230

27.7350

27.2832

27.5355

British pound sterling

0.7340

0.7789

0.7262

0.8063

Indian rupee

72.0215

76.7190

71.1975

81.0565

Japanese yen

131.0700

145.2300

134.3315

140.3813

South Korean won

1,280.7800

1,324.8000 1,256.0469

1,398.6418

Malaysian ringgit

4.6959

4.2473

4.3318

4.3459

Mexican peso

Polish złoty

Serbian dinar

Russian ruble

Swedish krona

Singapore dollar

Thai baht

Turkish lira

US dollar

18.9145

17.8679

17.6063

17.6665

4.2639

4.2732

4.1827

4.1857

121.5970

121.0000

120.6521

117.2599

80.6736

72.3370

67.9736

50.9998

9.1895

1.5417

9.3930

1.6058

9.3539

1.5251

9.1011

1.6826

39.2480

39.9100

38.0130

43.1518

3.1765

1.0887

2.8320

1.2141

3.0231

1.1100

2.9068

1.3286

NORMA Group SE Annual Report 2015 
 
 
119

5.   Intangible assets

(a) Goodwill
Goodwill represents the excess of the cost of an acquisition 
over the fair value of the Group’s share of the net identifiable 
assets of the acquired subsidiary on the date of acquisition. 
Goodwill on acquisitions of subsidiaries is included in ‘intangible 
assets.’ Goodwill is tested annually for impairment and carried 
at cost less accumulated impairment losses. Impairment losses 
on goodwill are not reversed. Gains and losses on the disposal 
of an entity include the carrying amount of goodwill relating to 
the entity sold.

Goodwill is allocated to cash­generating units for the pur­
pose of impairment testing. The allocation is made to those 
cash­generating units or groups of cash­generating units that 
are expected to benefit from the business combination in which 
the goodwill arose.

(b) Development costs
Costs of research activities undertaken with the prospect of 
gaining new scientific or technical knowledge and understand­
ing are expensed as incurred. Costs for development activities, 
whereby research findings are applied to a plan or design for 
the production of new or substantially improved products and 
processes, are capitalised if

•  development costs can be measured reliably,
•  the product or process is technically and commercially feasible,
•  future economic benefits are probable. 

Furthermore, NORMA Group intends, and has sufficient resourc­
es, to complete development and use or sell the asset. The 
costs capitalised include the cost of materials, direct labour 
and other directly attributable expenditure that serves to pre­
pare the asset for use. Such capitalised costs are included in 
profit or loss in line ‘own work capitalised.’ Capitalised devel­
opment costs are stated at cost less accumulated amortisation 
and impairment losses with an amortisation period of generally 
three to five years. Development costs which did not meet the 
requirements are expensed as incurred.

(c) Other intangible assets
Separately acquired other intangible assets are shown at his­
torical cost less accumulated amortisation. Intangible assets 
acquired in a business combination are recognised at fair value 
on the acquisition date. Other intangible assets which have a 
finite useful life will be amortised over their estimated useful 
life. Amortisation is calculated using the straight­line method 
to allocate their cost. Other intangible assets which are deter­
mined to have indefinite useful lives as well as intangible assets 
not yet available for use are not amortised, but instead tested 
for impairment at least annually. Furthermore, other intangible 
assets which are determined to have indefinite useful life and 
therefore are not amortised, will be reviewed each period to de­
termine whether events and circumstances continue to support 
an indefinite useful life assessment for these assets. 

In general, the Group’s other intangibles are not qualifying as­
sets in accordance with IAS 23 and borrowing costs eligible for 
capitalisation therefore do not exist.

The useful lives of other intangible assets acquired in a business 
combination are estimates based on the economics of each 
specific asset which were determined in the process of the 
purchase price allocation. The major part of these assets are 
brand names and customer lists.

The estimated useful lives for other intangible assets are as 
follows:

•  Patents: 5 to 10 years
•  Customer lists: 4 to 20 years
•  Technology: 10 to 20 years
•  Licences, rights: 3 to 5 years
•  Trademarks: indefinite or 20 years
•  Software: 3 to 5 years
•  Development costs: 3 to 5 years

Other intangible assets with indefinite useful lives are essentially 
brand names, for which the end of usability is not foreseeable 
and therefore indeterminable. These brand names result from 
acquisitions. For these brand names an indefinite useful life is 
assumed. Based on a market perspective there are no clear 
indications for a definite useful life of these brand names as 
they have been well­established in the market for many years.

6.  Property, plant and equipment
All property, plant and equipment are stated at historical cost 
less depreciation and impairment loss, if substantial. Historical 
cost includes expenditure that is directly attributable to the ac­
quisition of the items and, if any, the present value of estimated 
costs for dismantling and removing the assets, restoring the site 
on which it is allocated. Borrowing costs eligible for capitalisa­
tion in the sense of IAS 23 were not available.

Subsequent costs are included in the asset’s carrying amount 
or recognised as a separate asset, as appropriate, only when 
it is foreseeable that future economic benefits associated with 
the item will flow to the Group and the cost of the item can be 
measured reliably. The carrying amount of the replaced part 
is derecognised. All other repairs and maintenance expenses 
are charged to profit or loss during the financial period in which 
they are incurred.

Land is not depreciated. Depreciation on other assets is calcu­
lated using the straight­line method to allocate their cost to their 
residual values over their estimated useful lives.

The assets’ residual values and useful lives are reviewed, and 
adjusted if appropriate, on each balance sheet date.

An asset’s carrying amount is written down to its recoverable 
amount if the asset’s carrying amount is greater than its esti­
mated recoverable amount.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements120

Gains and losses on disposals are determined by comparing the 
proceeds with the carrying amount and are recognised within 
‘other operating income / expenses.’

In the current and in the previous financial year, all financial 
assets, except for derivative financial instruments, are classified 
to the category loans and receivables.

The estimated useful lives for property, plant and equipment 
are as follows:

•  Buildings: 8 to 33 years
•  Machinery and technical equipment: 3 to 18 years
•  Tools: 3 to 10 years
•  Other equipment: 2 to 20 years
•  Land is not depreciated

7.  Impairment of non-financial assets
Assets that have an indefinite useful life, for example goodwill, 
are not subject to amortisation and are tested annually for im­
pairment, as well as whenever there are indications that the 
carrying amount of the cash­generating unit (CGU) is impaired. If 
the impairment loss recognised for the CGU exceeds the carry­
ing amount of the allocated goodwill, the additional amount of 
the impairment loss is recognised through a pro­rata reduction 
of the carrying amount of the assets allocated to the CGU. As­
sets that are subject to amortisation are reviewed for impairment 
whenever events or changes in circumstances indicate that the 
carrying amount may not be recoverable. An impairment loss is 
recognised for the amount by which the asset’s carrying amount 
exceeds its recoverable amount. The recoverable amount is the 
higher of an asset’s fair value less costs to sell and value in use. 
For the purposes of assessing impairment, assets are grouped 
at the lowest levels for which there are separately identifiable 
cash flows (cash­generating units). Non­financial assets other 
than goodwill that suffered impairment are reviewed for possible 
reversal of the impairment on each reporting date.

8.  Inventories
Inventories are stated at the lower of cost or net realisable value. 
Net realisable value is the estimated selling price in the ordinary 
course of business, less the estimated costs of completion and 
the estimated variable selling costs. Cost is determined using 
the weighted­average­method. The cost of finished goods and 
work in progress comprises of design costs, raw materials, 
 direct labour, other direct costs and related production over­
heads (based on normal operating capacity). Inventories of the 
Group are not qualifying assets in accordance with IAS 23, so 
that the acquisition or production costs do not include being 
capitalised borrowing costs.

9.  Financial instruments

Financial assets

Classification
The Group classifies its financial assets in the following cate­
gories: at fair value through profit or loss, loans and receiv­
ables, available­for­sale and held to maturity. The classification 
 depends on the purpose for which the financial assets were 
acquired. Management determines the classification of its fi­
nancial assets at initial recognition.

Loans and receivables are non­derivative financial assets with 
fixed or determinable payments that are not quoted in an active 
market. They are included in current assets, except for ma­
turities greater than 12 months after the balance sheet date. 
These are classified as non­current assets. The Group’s loans 
and receivables comprise ‘trade and other receivables’ ( para­
graph 12) and ‘cash and cash equivalents’ ( paragraph 13) in 
the statement of financial position.

Recognition and measurement
Regular purchases and sales of financial assets are recognised 
on the trade­date – the date on which the Group commits to pur­
chase or sell the asset. Financial assets are initially recognised 
at fair value plus transaction costs for all financial assets not 
carried at fair value through profit or loss. Financial assets are 
derecognised when the rights to receive cash flows have expired 
or have been transferred and the Group has transferred substan­
tially all risks and rewards of ownership. Loans and receivables 
are carried at amortised cost using the effective interest method. 

Impairment of financial assets carried at amortised cost
The Group assesses at the end of each reporting period  whether 
there is objective evidence that a financial asset or group of 
financial assets is impaired. A financial asset or a group of finan­
cial assets is impaired and impairment losses are incurred only 
if there is objective evidence of impairment as a result of one 
or more events that occurred after the initial recognition of the 
asset (a ‘loss event’) and that loss event (or events) has (have) 
an impact on the estimated future cash flows of the financial 
asset or group of financial assets that can be reliably estimated.

The criteria that the Group uses to determine if there is objective 
evidence of an impairment loss include: 

•  Financial difficulty of the issuer or obligor;
•  A breach of contract, such as a default or delinquency in 

interest or principal payments;

•  The Group, for economic or legal reasons relating to the 
borrower’s financial difficulty, granting to the borrower a 
concession that the lender would not otherwise consider;
•  It becomes probable that the borrower will enter bankruptcy 

or other financial reorganisation;

•  Observable data indicating that there is a measurable de­

crease in the estimated future cash flows from a portfolio of 
financial assets since the initial recognition of those assets, 
although the decrease cannot yet be identified with the indi­
vidual financial assets in the portfolio, including:

i. 

ii. 

 Adverse changes in the payment status of borrowers 
in the portfolio; and
 National or local economic conditions that correlate 
with defaults on the assets in the portfolio.

The Group first assesses whether objective evidence of impair­
ment exists.

NORMA Group SE Annual Report 2015 
 
121

The amount of the loss is measured as the difference between 
the asset’s carrying amount and the present value of estimated 
future cash flows (excluding future credit losses that have not 
been incurred) discounted at the financial asset’s original effec­
tive interest rate. The asset’s carrying amount is reduced and 
the amount of the loss is recognised in profit or loss. If a loan 
has a variable interest rate, the discount rate for measuring any 
impairment loss is the current effective interest rate determined 
under the contract. 

If, in a subsequent period, the amount of the impairment loss 
decreases and the decrease can be related objectively to an 
event occurring after the impairment was recognised (such 
as an improvement in the debtor’s credit rating), the reversal 
of the previously recognised impairment loss is recognised in 
profit or loss.

Impairment testing of trade receivables is described in  para­
graph 12.

Financial liabilities
Financial liabilities primarily include trade payables, liabilities 
to banks, derivative financial liabilities ( paragraph 11) and 
other liabilities.

a)  Financial liabilities that are measured at amortised cost
After initial recognition, financial liabilities are carried at amor­
tised cost using the effective interest method. In this category, in 
particular, trade payables, liabilities to banks and other financial 
liabilities are classified.

b)  Financial liabilities at fair value through profit or loss
Financial liabilities at fair value through profit or loss include 
derivative financial instruments unless they are designated as 
hedges and contingent purchase price liabilities. Gains or losses 
on financial liabilities that are measured at fair value through 
profit or loss are included in profit or loss.

10. Offsetting financial instruments
Financial assets and liabilities are offset and the net amount is 
reported in the Consolidated Statement of Financial Position 
when there is a legally enforceable right to offset the recognised 
amounts and an intention to settle on a net basis, or realise the 
asset and settle the liability simultaneously. At NORMA Group, 
arrangements exist which do not meet the criteria for netting 
in the Consolidated Statement of Financial Position according 
to IAS 32.42, as they allow netting only in the case of future 
events such as default or insolvency on the part of the Group 
or the counterparty.

The following table presents the recognised financial instru­
ments that are offset, or subject to enforceable master netting 
arrangements and other similar agreements but not offset, as 
of 31 December 2015. 

O F F S E T T I N G   O F   F I N A N C I A L   I N S T R U M E N T S  

T   0 4 4

31 December 2015 
in EUR thousands

Financial assets

Derivative financial instruments (b)

Trade and other receivables (a)

Other financial assets

Cash and cash equivalents

Total

Financial liabilities

Borrowings

Derivative financial instruments (b)

Trade and other payables (a)

Other financial liabilities

Total

Gross  
amounts of  
financial assets /  
financial liabilities

Gross amounts of 
financial assets /  
financial liabilities 
offset in the  
statement of 
financial positions

Net amounts 
recognised in 
the statement 
of financial 
positions

Amounts that 
are not offset in 
the statement of 
financial positions

Financial  
instruments

Net amount

248

123,195

3,856

99,951

227,250

450,767

3,386

101,207

6,700

562,060

0

330

0

0

330

0

0

330

0

330

248

122,865

3,856

99,951

226,920

450,767

3,386

100,877

6,700

561,730

248

0

0

0

248

0

248

0

0

248

0

122,865

3,856

99,951

226,672

450,767

3,138

100,877

6,700

561,730

As of 31 December 2014, no financial instruments were netted 
in the balance sheet or subject to an enforceable master netting 
arrangement.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
122

(a) Offsetting arrangements
NORMA Group gives volume­based rebates to selected custom­
ers. Under the terms of the supply agreements, the amounts 
payable by NORMA Group are offset against receivables from 
the customers and only the net amounts are settled. The relevant 
amounts have therefore been presented net in the balance sheet. 

is recognised in profit or loss; the ineffective portion of a cash 
flow hedge is recognised immediately in profit or loss. Amounts 
accumulated in other comprehensive income are reclassified 
to profit or loss in the periods when the hedged item affects 
profit or loss.

(b)  Master netting arrangements – not currently enforceable 
Agreements with derivative counterparties are based on an ISDA 
Master Agreement and other corresponding national master 
agreements, such as the corresponding German Framework 
Agreement. These arrangements do not meet the offsetting 
criteria, because they allow netting only in the case of future 
events such as default or insolvency on the part of the Group 
or the counterparty. The table above shows the impact on the 
Group’s balance sheet if all set­off rights were exercised.

11. Derivative financial instruments and hedging activities
Derivatives are initially recognised at fair value on the date a de­
rivative contract is entered into and are subsequently remeasured 
at their fair value. The method of recognising the resulting gain or 
loss depends on whether the derivative is designated as a hedg­
ing instrument, and if so, the nature of the item being hedged.

(a)  Derivative financial instruments  

not designated as hedges

Gains and losses from derivatives that are not designated as 
hedges (trading derivatives) are recognised in profit or loss. 
Trading derivatives are classified as non­current assets or lia­
bilities in accordance with IAS 1.68 and 1.71 if they are due after 
more than one year; otherwise they are classified as current.

(b) Derivative financial instruments designated as hedges
Derivatives included in hedge accounting are generally desig­
nated as either:

•  Hedges of the fair value of recognised assets or liabilities or 

firm commitments (fair value hedge);

•  Hedges of a particular risk associated with a recognised 
asset or liability or a highly probable forecast transaction 
(cash flow hedge); or

•  Hedges of a net investment in a foreign operation  

(net investment hedge).

The entities of NORMA Group use derivative financial instru­
ments for the hedging of future cash flows and for intragroup 
monetary items, which are between two Group entities that 
have different functional currencies. Derivatives such as swaps 
and forwards are used as hedging instruments. The accounting 
treatment of a change in the fair value of hedging instruments 
depends on the nature of the hedging relationship. In the case 
of hedges of future cash flows (cash flow hedges), the hedging 
instruments are measured at fair value. Gains and losses from 
remeasurement of the effective portion of the derivatives are 
initially recognised in the other reserves within equity, and are 
only recognised in the income statement when the hedged item 

In the case of a hedge against foreign exchange rate gains and 
losses on intragroup monetary items, which are not fully elim­
inated on consolidation (fair value hedges), gains and losses 
from the remeasurement of the hedging instruments as well as 
foreign exchange rate gains and losses of the hedged item are 
recognised in profit or loss.

At the inception of the transaction, the relationship between 
the hedging instrument and hedged item is documented, as 
well as the risk management objectives and strategy for under­
taking the hedging transaction. The Group also documents its 
assessment, both at hedge inception and on an ongoing basis, 
of whether the derivatives that are used in hedging transactions 
are highly effective in offsetting changes in the cash flows of 
hedged items.

The full fair value of a hedging derivative is classified as a 
non­current asset or liability when the remaining maturity of 
the hedged item is more than 12 months and as a current asset 
or liability when the remaining maturity of the hedged item is 
less than 12 months. 

The fair values of derivative financial instruments used for hedg­
ing purposes and of those held for trading are disclosed in 
  Note 22 ‘Derivative Financial Instruments.’ Movements on the 
hedging reserve in equity are shown in  Note 22 and 27 ‘Equity.’

12. Trade receivables
Trade receivables are amounts due from customers for mer­
chandise sold or services performed in the ordinary course of 
business. If collection is expected within one year or less, they 
are classified as current assets. If not, they are presented as 
non­current assets. Trade receivables are classified as loans 
and receivables in accordance with IAS 39 and recognised ini­
tially at fair value and subsequently measured at amortised cost 
using the effective interest method, less provision for impair­
ment. An allowance for doubtful accounts of trade receivables is 
established when there is objective evidence that the Group will 
not be able to collect all amounts due according to the original 
terms of the receivables. Significant financial difficulties of the 
debtor, the probability that the debtor will enter bankruptcy or 
financial reorganisation, and default or delinquency in payments 
are considered indicators that the trade receivable is impaired. 
The amount of the allowance is the difference between the 
asset’s carrying amount and the present value of estimated 
future cash flows, discounted at the original effective interest 
rate. In addition to the required individual bad debt allowances, 
the Group will determine a portfolio­based bad debt allowance 
considering the aging structure for trade receivables to cover 
general credit risk if this is applicable.

NORMA Group SE Annual Report 2015123

13. Cash and cash equivalents
Cash and cash equivalents are measured at their nominal value 
and include cash in hand, deposits held at call with banks, and 
other short­term highly liquid investments with original maturities 
of three months or less and which are subject only to insignifi­
cant risk of change in value. Bank overdrafts are shown within 
borrowings in current liabilities on the Consolidated Statement 
of Financial Position.

14. Trade and other payables
Trade payables are obligations to pay for goods or services that 
have been acquired in the ordinary course of business from 
suppliers. Accounts payable are classified as current liabilities if 
payment is due within one year or less. If not, they are presented 
as non­current liabilities. 

Trade payables are recognised initially at fair value and subse­
quently measured at amortised cost using the effective interest 
method.

to situations in which applicable tax regulation is subject to 
interpretation. It establishes provisions where appropriate on 
the basis of amounts expected to be paid to the tax authorities.

Deferred income tax is recognised, using the liability method, on 
temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the Consolidated 
Financial Statements and on tax losses carried forward and not 
yet used tax credits. Deferred income tax is determined using 
tax rates (and laws) that have been enacted or substantially 
enacted by the balance sheet date and are expected to apply 
when the related deferred income tax asset is realised or the 
deferred income tax liability is settled.

Deferred income tax assets and liabilities are offset when there 
is a legally enforceable right to offset current tax assets against 
current tax liabilities and when the deferred income tax assets 
and liabilities relate to income taxes levied by the same taxation 
authority on either the taxable entity or different taxable entities 
where there is an intention to settle the balances on a net basis. 

The Group participates in a reverse factoring programme as well 
as in an ABS programme. The payments to the factor and from 
the ABS programme are included in trade and other payables, 
as this represents the economic substance of the transactions.

A surplus of deferred income tax assets is recognised only to the 
extent that it is probable that future taxable profit will be avail­
able against which the temporary differences can be utilised.

15. Borrowings
Borrowings are recognised initially at fair value, net of directly 
attributable transaction costs incurred. Borrowings are subse­
quently stated at amortised cost; any difference between the 
proceeds (net of transaction costs) and the redemption value 
is recognised in profit or loss over the period of the borrowings 
using the effective interest method.

Fees paid on the establishment of loan facilities are recognised 
as transaction costs of the loan to the extent that it is probable 
that some or all of the facility will be drawn down. In this case, 
the fee is deferred until the draw­down occurs. To the extent 
there is no evidence that it is probable that some or all of the 
facility will be drawn down, the fee is capitalised as a pre­pay­
ment for liquidity services and amortised over the period of the 
facility to which it relates. 

Borrowings are classified as current liabilities unless the Group 
has an unconditional right to defer settlement of the liability for 
at least 12 months after the balance sheet date.

16. Current and deferred income tax
The tax expenses for the period are comprised of current and 
deferred tax. Tax is recognised in profit or loss, except to the 
extent that it relates to items recognised in other comprehen­
sive income or directly in equity. In this case, the tax is also 
recognised in other comprehensive income or directly in equity, 
respectively.

The current income tax charge is calculated on the basis of 
the tax laws enacted on the balance sheet date in the coun­
tries where the Group’s subsidiaries operate. Management 
 periodically evaluates positions taken in tax returns with  respect 

For taxable temporary differences arising on investments in sub­
sidiaries and associates, deferred tax liabilities are recognised, 
except where the timing of the reversal of the temporary dif­
ference is controlled by the Group and it is probable that the 
temporary difference will not reverse in the foreseeable future.

17. Employee benefits

(a) Pension obligations
Group companies operate different pension schemes. NORMA 
Group has both defined benefit and defined contribution plans. 
A defined contribution plan is a pension plan under which the 
Group pays fixed contributions to a separate entity. The Group 
has no legal or constructive obligations to pay further contribu­
tions if the fund does not hold sufficient assets to pay all em­
ployees the benefits relating to employee service in the current 
and prior periods. A defined benefit plan is a pension plan that 
is not a defined contribution plan. The major defined benefit plan 
is the German benefit plan which defines the amount of pension 
benefit that an employee will receive on retirement to depend 
on years of service and compensation.

The liability recognised in the Consolidated Statement of Finan­
cial Position with respect to defined benefit pension plans is the 
present value of the defined benefit obligation on the balance 
sheet date less the fair value of plan assets. The defined ben­
efit obligation is calculated annually by independent actuaries 
using the projected unit credit method. The present value of the 
defined benefit obligation is determined by discounting the es­
timated future cash outflows using interest rates of high­quality 
corporate bonds that are denominated in the currency in which 
the benefits will be paid and that have terms to maturity approx­
imating the terms of the related pension liability.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements124

Remeasurement gains and losses arising from experience ad­
justments and changes in actuarial assumptions, as well as 
returns on plan assets, which are not included within the net 
interest on the defined benefit liability, are recognised within 
retained earnings in the other comprehensive income (OCI).

19. Provisions
Provisions are recognised when the Group has a present legal or 
constructive obligation to third parties as a result of past events; 
it is probable that an outflow of resources will be required to set­
tle the obligation; and the amount has been reliably estimated.

Past service costs are recognised fully in the period of the re­
lated plan amendment.

For defined contribution plans, the Group pays contributions to 
publicly or privately administered pension insurance plans on 
a mandatory, contractual or voluntary basis. The Group has no 
further payment obligations once the contributions have been 
paid. The contributions are recognised as employee benefits ex­
pense when they are due. Prepaid contributions are recognised 
as an asset to the extent that a cash refund or a reduction in the 
future payments is available.

(b) Termination benefits
Termination benefits are payable when employment is terminat­
ed by the Group before the normal retirement date, or whenever 
an employee accepts voluntary redundancy in exchange for 
these benefits. The Group recognises termination benefits as a 
liability and expense on the earlier date of: (a) when the entity 
can no longer withdraw the offer of those benefits; or (b) when 
the entity recognises costs for a restructuring that is within the 
scope of IAS 37 and involves the payment of termination bene­
fits. Benefits falling due more than 12 months after the balance 
sheet date are discounted to their present value.

(c) Short-term employee benefits
Employee benefits with short­term payment dates include wag­
es and salaries, social security contributions, vacation pay and 
sickness benefits and are recognised as liabilities at the repay­
ment amount as soon as the associated job has been performed.

(d) Provisions for other long-term employee benefits
Provisions for obligations similar to pensions (such as anniversa­
ry allowances and death benefits) are comprised of the present 
value of future payment obligations to the employee less any 
associated assets measured at fair value. The amount of pro­
visions is determined on the basis of actuarial opinions in line 
with IAS 19. Gains and losses from the remeasurement are rec­
ognised in profit or loss in the period in which they are incurred.

18. Share-based payment
Share­based payment plans issued in NORMA Group are ac­
counted for in accordance with IFRS 2 “Share­based payment.” 
In accordance with IFRS 2, NORMA Group in principle distin­
guishes between equity­settled and cash­settled plans. The 
financial interest from equity­settled plans granted on grant date 
is generally allocated over the expected vesting period against 
equity until the exit event occurs. Expenses from cash­settled 
plans are generally also allocated over the expected vesting 
period until the exit event occurs, but against accruals. A de­
scription of the plans existing within the NORMA Group can be 
found in  Note 28 ‘Share­based Payments.’

Where there are a number of similar obligations, the likelihood 
that an outflow will be required in settlement is determined by 
considering the class of obligations as a whole. A provision is 
recognised even if the likelihood of an outflow with respect to any 
one item included in the same class of obligations may be small.

Provisions are measured at the present value of the expendi­
tures expected to be required to settle the obligation taking into 
account all identifiable risks. Provisions are discounted using 
a pre­tax rate that reflects current market assessments of the 
time value of money and the risks specific to the obligation. The 
increase in the provision due to passage of time is recognised 
as interest expense.

In addition to the expected amount of cash outflows, uncertain­
ties also exist regarding the time of outflows. If it is expected 
that the outflows will take place within one year, the relevant 
amounts are reported in the short­term provisions.

When the Group expects a refund for a provision, this refund is 
recognised in accordance with IAS 37.53 as a separate asset. 
If the refund is in a close economic relationship with the rec­
ognised provision, the expenses from the provision are netted 
with the income from the corresponding refund in profit or loss.

Income from the release of non­utilised provisions from prior 
years are recorded within other operating income.

20. Revenue recognition
Revenue comprises the fair value of the consideration received 
or receivable for the sale of goods and services in the ordi­
nary course of the Group’s activities. Revenue is shown net 
of value­added tax, returns, rebates and discounts and after 
eliminating sales within the Group. 

Sale of goods
The Group recognises revenue when the amount of revenue can 
be reliably measured, it is probable that future economic benefits 
will flow to the entity and when the significant risks and rewards, 
associated with ownership of the goods sold, have been trans­
ferred to the buyer. The above criteria are regularly fulfilled if the 
beneficial ownership has been transferred to the customer in ac­
cordance with the agreed Incoterms. The amount of revenue is not 
considered to be reliably measurable until all contingencies relating 
to the sale have been resolved. The Group bases its estimates on 
historical results, taking into consideration the type of customers, 
the type of transaction and the specifics of each arrangement.

Development contracts
Revenues from customer­specific fixed price development con­
tracts are recognised with the percentage of completion method 

NORMA Group SE Annual Report 2015125

(PoC method) in accordance with IAS 11 if the outcome can be 
reliably measured. The stage of completion is calculated on the 
basis of the proportional of contract costs incurred to the esti­
mated total contract costs. An expected loss on a construction 
contract is expensed immediately.

The percentage of completion method places considerable 
importance on accurate estimates of the extent of progress 
towards completion and may involve estimates on the scope 
of deliveries and services required for fulfilling the contractu­
ally defined obligations. These estimates include total con­
tract costs, total contract revenues, contract risks, including 
technical risks and other judgments. Under the percentage 
of completion method, changes in estimates may lead to an 
increase or decrease in revenue. The creditworthiness of our 
customers is taken into account in estimating the probability 
that economic benefits associated with a contract will flow to 
the Company.

21. Leases
Leases in which a significant portion of the risks and rewards of 
ownership are retained by the lessor are classified as operating 
leases. Payments made under operating leases (net of any in­
centives received from the lessor) are charged to profit or loss 
on a straight­line basis over the period of the lease.

Leases where the Group has substantially all the risks and re­
wards of ownership are classified as finance leases. Finance 
leases are capitalised at the lease’s commencement at the less­
er of the fair value of the leased property and the present value 
of the minimum lease payments.

Each lease payment is allocated between the liability and fi­
nance charges so as to achieve a constant periodic rate of 
interest on the finance balance outstanding. The corresponding 
rental obligations, net of finance charges, are included in other 
financial liabilities. The interest element of the finance cost is 
charged to profit or loss over the lease period. The property, 

plant and equipment acquired under finance leases is depre­
ciated over the shorter of the useful life of the asset and the 
lease term.

The Group’s leases include both, operating leases and finance 
leases, which relate mainly to property and equipment.

22. Government grants
Government grants are not recognised until there is reasonable 
assurance that the conditions attached to them are complied 
with and that the grants will be received.

Government grants for the compensation of expenses incurred 
are recognised in profit or loss as part of the other operating 
income on a systematic basis over the periods in which the 
related costs are expensed that the grants are intended to com­
pensate for. 

Grants related to non­depreciable assets are recognised in prof­
it or loss as part of the other operating income over the periods 
that bear the cost of meeting the obligations.

Grants related to depreciable assets are recognised in profit 
or loss over the periods that bear the expense related to the 
depreciation of the underlying assets and are recognised as 
deferred income in the statement of financial positions. The 
deferred income is recognised in profit or loss on a straight­line 
basis over the expected useful life of the underlying asset and 
reported as part of other operating income.

4.  SCOPE OF CONSOLIDATION
With NORMA Group SE, the Consolidated Financial Statements 
contain all domestic and foreign companies which NORMA 
Group SE controls directly or indirectly.

The Consolidated Financial Statements of 2015 include seven 
domestic (31 December 2014: seven) and 38 foreign (31 De­
cember 2014: 39) companies. 

The composition of the Group changed as follows:

C H A N G E   I N   S C O P E   O F   C O N S O L I D AT I O N  

T   0 4 5

As of 1 January 

Additions

  of which newly founded 

  of which acquired

Disposals

  of which no longer consolidated

As of 31 December

2015

2014

Total Domestic

Foreign

Total

Domestic

Foreign

46 

0 

0 

0 

1 

1 

45 

7 

0 

0 

0 

0 

0 

7 

39 

45 

0 

0 

0 

1 

1 

2 

1 

1 

1 

1 

38 

46 

7 

0 

0 

0 

0 

0 

7 

38 

2 

1 

1 

1 

1 

39 

In 2015, Nordic Metalblok S.r.l. was liquidated and thus decon­
solidated. 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
126

For a detailed overview of NORM A Group’s shareholdings, 
please refer to the following chart:

L I S T   O F   G R O U P   C O M PA N I E S   O F   N O R M A   G R O U P   A S   O F   3 1.   D E C E M B E R   2 0 15 

T   0 4 6

No. Company

Central Functions

01

02

03

NORMA Group SE

NORMA Group APAC Holding GmbH

NORMA Group Holding GmbH

Segment EME A

Registered address

Maintal, Germany

Maintal, Germany

Maintal, Germany

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

NORMA Distribution Center GmbH

Marsberg, Germany

DNL GmbH & Co KG

NORMA Germany GmbH

NORMA Türkei Verwaltungs GmbH

DNL France S.A.S

Maintal, Germany

Maintal, Germany

Maintal, Germany

Briey, France

NORMA Distribution France S.A.S.

La Queue En Brie, France

NORMA France S.A.S.

DNL UK Ltd.

NORMA UK Ltd.

NORMA Italia SpA

Briey, France

Newbury, Great Britain

Newbury, Great Britain

Gavardo, Italy

Groen Bevestigingsmaterialen B.V.

Purmerend, Netherlands

NORMA Netherlands B.V.

NORMA Polska Sp. z o.o.

Delft, Netherlands

Slawniów, Poland

NORMA Group Distribution Polska Sp. z.o.o.

Krakow, Poland

NORMA Group CIS LLC

DNL Sweden AB

NORMA Sweden AB

Togliatti, Russian Federation

Stockholm, Sweden

Stockholm, Sweden

Connectors Verbindungstechnik AG

Tagelswangen, Switzerland

NORMA Grupa Jugoistocna Evropa d.o.o. 

Fijaciones NORMA S.A.

NORMA Czech, s.r.o.

Subotica, Serbia

Barcelona, Spain

Hustopece, Czech Republic

NORMA Turkey Baglanti ve Birlestirme Teknolojileri 
Sanayi ve Ticaret Limited Sirketi

Besiktas, Istanbul, Turkey

Segment Americas

26

27

28

29

30

31

32

33

34

Craig Assembly Inc.

NORMA Michigan Inc. 

NORMA US Holding LLC

NORMA Pennsylvania Inc. 

R.G.R AY Corporation

National Diversified Sales, Inc.

St. Clair, USA

Auburn Hills, USA

Saltsburg, USA

Saltsburg, USA

Auburn Hills, USA

Woodland Hills, USA

NORMA do Brasil Sistemas De Conexão Ltda.

São Paulo, Brazil

NORMA Group México S. de R.L. de C.V.

Monterrey, Mexico

NORMA Distribution and Services S. de R.L. de C.V. Juarez, Mexico

Segment Asia-Pacific

35

36

37

38

39

40

41

42

43

44

45

NORMA Pacific Pty. Ltd.

Guyco Pty Limited

NORMA China Co., Ltd.

NORMA EJT (Changzhou) Co., Ltd.

NORMA Group Products India Pvt. Ltd.

NORMA Japan Inc.

NORMA Products Malaysia Sdn. Bhd.  
(vormals Chien Jin Plastic Sdn. Bhd.)

NORMA Korea Inc.

Melbourne, Australia

Adelaide, Australia

Qingdao, China

Changzhou, China

Pune, India

Osaka, Japan

Ipoh, Malysia

Seoul, Republic of Korea

NORMA Group Asia Pacific Holding Pte. Ltd

Singapore, Singapore

NORMA Pacific Asia Pte. Ltd. 

NORMA Pacific (Thailand) Ltd.

Singapore, Singapore

Chonburi, Thailand

Share in %

held  
by

direct 
parent 
company

of 
NORMA 
Group SE

Cur­
rency

Equity 1

Result 1

01

01

03

03

03

03

03

08

08

03

11

03

03

19

03

16

03

03

19

03

03

03

03

07

29

29

29

01

29

29

29

27

27

43

35

03

43

43

43

43

43

01

43

43

−2

0 2

0 2

1

0 2

−2

629

679

−1,746

−406

6,264

1,609

1,229

462

513

14,218

1,653

39,655

1,892

100.00

100.00

100.00

100.00

kEUR

kEUR

39

106,814

94.80

100.00

100.00

100.00

94.90

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

60.00

90.00

100.00

100.00

100.00

100.00

100.00

100.00

kEUR

kEUR

kEUR

kEUR

kEUR

kEUR

kEUR

kGBP

kGBP

kEUR

kEUR

kEUR

kPLN

kPLN

2,175

6,543

56,306

20

31,462

4,332

3,147

3,384

31,793

5,852

1,406

4,644

5,100

116,525

33,302

99.96

100.00

kRUR

110,504

100.00

100.00

100.00

100.00

100.00

100.00

kSEK

kSEK

kCHF

78,062

172,847

9,231

100.00

100.00

kRSD 2,335,283

−18,068

100.00

100.00

100.00

100.00

kEUR

kCZK

4,550

894

343,596

56,206

100.00

100.00

kTRL

2,734

801

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

97.80

99.40

99.00

kUSD

kUSD

kUSD

kUSD

kUSD

kUSD

kBRL

kUSD

100.00

kMXN

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

99.99

60.00

100.00

60.00

kAUD

kAUD

kCNY

kCNY

kINR

kJPY

34,360

71,723

24,138

116,275

91,433

199,033

30,109

6,366

819

14,001

6,550

131,629

26,974

339,025

145,662

7,407

3,189

−1,350

1,903

9,161

22,131

−9,733

3,094

692

−2,020

1,479

30,088

−8,818

−3,304

23,067

100.00

100.00

kMYR

27,363

5,011

100.00

100.00

kKRW

494,287

339,599

100.00

100.00

100.00

100.00

100.00

100.00

kSGD

kSGD

kTHB

60,066

−73

67

−428

95,603

22,918

1  Reported values according to IFRS as of 31 December 2015; except for NORMA Group Holding GmbH, NORMA Germany GmbH, NORMA Distribution Center GmbH and DNL GmbH & Co. 
KG; these values are prepared according to German GA AP as of 31 December 2015 but not yet finally audited. The values are translated with the exchange rates according to  Note 3.4.

2 A profit­pooling­contract exists. 

NORMA Group SE Annual Report 20155.  FIN A NCIAL RISK M A N AGEMENT

1.  Financial risk factors
The  Group’s  activities  expose  it  to  a  variety  of  financial 
risks, including market risk, credit risk and liquidity risk. The 
Group’s financial risk management focuses on the unpredict­
ability of financial markets and seeks to minimise its potential 
adverse effects on the Group’s financial performance. The 
Group uses derivative financial instruments to hedge certain 
risk exposures.

Financial risk management is carried out by a central treasury 
department (Group Treasury). The necessary responsibilities 
and controls associated with risk management are determined 
by Group management. Group Treasury identifies, evaluates 
and hedges financial risks in close cooperation with the Group’s 
operating units.

Market risk

(i)  Foreign exchange risk
NORMA Group operates internationally in around 100 different 
countries and is exposed to foreign exchange risk arising from 
the exposure to various currencies – primarily with respect to 
the US dollar, the British pound sterling, the Chinese renminbi 
yuan, the Indian rupee, the Polish złoty, the Swedish krona, the 
Swiss franc, the Serbian dinar and the Singapore dollar.

The effects of changes in foreign exchange rates are analysed 
below for financial assets and liabilities denominated in foreign 
currencies.

F O R E I G N   E X C H A N G E   R I S K 

T   0 47

31 Dec 2015

31 Dec 2014

in EUR thousands

+10% −10%

+10%

−10%

Currency relation

EUR / USD – Profit before tax

−1,293

1,580

−1,346

EUR / GBP – Profit before tax

1,101

−1,346

EUR / CNY – Profit before tax

−406

EUR / INR – Profit before tax

EUR / PLN – Profit before tax

EUR / SEK – Profit before tax

EUR / CHF – Profit before tax

EUR / RSD – Profit before tax

EUR / SGD – Profit before tax

−95

545

279

70

−161

−132

497

116

−667

−341

−86

197

161

1,646

−799

418

168

653

−342

−137

2,071

−2,532

−615

89

403

−229

752

−108

−492

280

The Group Treasury’s risk management policy is to hedge about 
50%–90% or more of anticipated operational cash of the signi­
ficant foreign currency exposures. 

NORMA Group has certain investments in foreign operations 
whose net assets are exposed to foreign currency translation 
risks. This translation risk is primarily managed through borrow­
ings in the relevant foreign currency.

127

(ii)  Interest rate risk
NORMA Group’s interest rate risk arises from long­term borrow­
ings with variable interest rates. Borrowings issued at variable 
interest rates expose the Group to cash flow interest rate risk 
which is partially offset by hedges (interest rate swaps). The 
Group’s policy is to maintain approximately 75% of its medi­
um­term borrowings in fixed rate instruments. NORMA Group 
uses the flexibility of floating instruments for extraordinary re­
payments without any additional cost.

Below, the effects of changes in interest rates are analysed 
for bank borrowings, which bear variable interest rates, and 
for interest rate swaps included in hedwge accounting. Bor­
rowings that bear fixed interest rates are excluded from this 
analysis.

Due to the current low level of interest rates in those markets 
that are relevant for NORMA Group’s funding, the likelihood of 
rising interest rates is higher than that of declining interest rates 
– this has been addressed in the sensitivity analysis.

In financial year 2015, if interest rates on euro­denominated 
borrowings had been 100 basis points (BPS) (2014: 100 BPS) 
higher with all other variables held constant, profit before tax for 
the year would have been EUR 133 thousand lower (2014: EUR 9 
thousand lower) and other comprehensive income would have 
been EUR 2,074 thousand higher (2014: EUR 4,115 thousand 
higher with 100 BPS shift).

In financial year 2015, if interest rates on euro­denominated 
borrowings had been 50 basis points (2014: 100 BPS) lower with 
all other variables held constant, profit before tax for the year 
would have been EUR 518 thousand lower (2014: EUR 0 thou­
sand higher). This effect of higher interest payments with lower 
rates can be explained as the behaviour of hedges and hedged 
items is not fully identical with interests below zero. Other com­
prehensive income would have been EUR 4,016 thousand lower 
(2014: EUR 4,158 thousand lower with 100 BPS shift).

(iii) Other price risks
As NORMA Group is not exposed to any other material eco­
nomic price risks, such as stock exchange prices or commodity 
prices, an increase or decrease in the relevant market prices 
within reasonable margins would not have an impact on the 
Group’s profit or equity. Hence, the Group’s exposure to other 
price risks is regarded as not material.

Credit risk
The credit risk incurred by the Group is the risk that counterpar­
ties fail to meet their obligations arising from operating activities 
and from financial transactions. Credit risk arises from cash 
and cash equivalents and deposits with banks and financial 
institutions, as well as credit exposures to customers, including 
outstanding receivables and committed transactions. 

Credit risk is monitored on a Group basis. To minimise credit 
risk from operating activities and financial transactions, each 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
128

counterparty is assigned a credit limit, the use of which is mon-
itored regularly. Default risks are continuously monitored in the 
operating business. 

The aggregate carrying amounts of financial assets represent 
the maximum default risk. For an overview of past-due receiv-
ables, please refer to  Note 23 ‘Trade and Other Receivables.’ 
Given the Group’s heterogeneous customer structure, there is 
no risk concentration.

Liquidity risk
Prudent liquidity risk management implies maintaining suffi-
cient cash and marketable securities, the availability of funding 
through an adequate amount of committed credit facilities and 
the ability to close out market positions. Due to the dynamic 
nature of the underlying businesses, Group Treasury maintains 
flexibility in funding by maintaining availability under committed 
credit lines. 

With NORMA Group’s IPO in April 2011, all bank borrowings 
were refinanced with syndicated bank facilities in the amount 
of EUR 250 million, of which EUR 178 million had been repaid 
before 31 December 2014. In September 2014, the existing syn-
dicated bank facilities were renegotiated with the result of an 
updated loan amount of EUR 100 million. In December 2015, 
another renegotiation of the syndicated bank facilities led to 
a further improved interest profile and now better reflects the 
currency of NORMA Group’s cash flows after the NDS acquisi-
tion (mainly USD and EUR). The facility now consists of a EUR 
20.0 million and USD 87.9 million. (31 December 2015: EUR 
80.8 million) term loan including an option of an additional Ac-
cordion Facility in the amount of EUR 250 million and a ma-
turity of up to seven years. In addition, a borrowing facility in 
the amount of EUR 50 million is available for future operating 
activities and to settle capital commitments, which was not yet 
drawn on 31 December 2015. 

Furthermore, in July 2013, NORMA Group issued a promissory 
note valued at EUR 125 million with 5, 7 and 10 year terms. In 
the fourth quarter of 2014, an additional promissory note was 
issued with euro tranches in the amount of EUR 106 million with 
3, 5, 7 and 10 year terms and USD tranches in the amount of 
USD 128.5 million with 3, 5 and 7 year terms.

Liquidity is monitored on an ongoing basis with regard to the 
Group’s business performance, planned investment and re-
demption of capital.

The amounts disclosed in the table below are the contractual, 
undiscounted cash flows. Financial liabilities denominated in 
foreign currencies are translated at the closing rate on the bal-
ance sheet date. Interest payments on financial instruments with 
variable interest rates are calculated on the basis of the interest 
rates applicable as of the reporting date.

M AT U R I T Y   S T R U C T U R E   O F   
N O N - D E R I VAT I V E   F I N A N C I A L   L I A B I L I T I E S  

T   0 4 8

31 December 2015

in EUR thousands

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  

5 years > 5 years

Borrowings

15,656

48,957

327,888

108,878

Trade and other payables

100,877

Finance lease liabilities

Other financial liabilities

147

5,880

138

511

13

20

122,560

49,606

327,921

108,878

31 December 2014

in EUR thousands

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  

5 years > 5 years

Borrowings

30,533

82,096

208,739

161,462

Trade and other payables

80,829

Finance lease liabilities

211

207

50

Other financial liabilities

1,274

3,460

55

112,847

85,763

208,789

161,517

The maturity structure of the derivative financial instruments 
based on cash flows is as follows:

M AT U R I T Y   S T R U C T U R E   O F    
D E R I VAT I V E   F I N A N C I A L   I N S T R U M E N T S  

T   0 4 9

As of 31 December 2015

in EUR thousands

Derivative receivables 
– gross settlement

Cash outflows

Cash inflows

Derivative liabilities  
– gross settlement

Cash outflows

Cash inflows

Derivative liabilities  
– net settlement

Cash outflows

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  

5 years > 5 years

−41,919

42,167

−104,582

103,706

−626

−1,254

−932

−932

−992

−992

40

40

NORMA Group SE Annual Report 2015129

As of 31 December 2014

in EUR thousands

Derivative receivables 
– gross settlement

Cash outflows

Cash inflows

Derivative liabilities  
– gross settlement

Cash outflows

Cash inflows

Derivative liabilities  
– net settlement

Cash outflows

up to  
1 year

> 1 year 
up to  
2 years

> 2 years 
up to  

5 years > 5 years

−2,500

2,503

−102,811

100,768

−677 −16,265

−1,160

−2,717 −16,265

−1,160

−75

−75

2.  Capital risk management
The Group’s objectives when managing capital are to ensure 
that it will continue to be able to repay its debt and remain 
financially sound.

The Group is subject to the financial covenant total net debt 
cover, which is monitored on an on-going basis. This finan-
cial covenant is based on the Group’s Consolidated Financial 
Statements as well as on special definitions of the bank facility 
agreements. There were no covenant breaches in 2015 and 
2014.

In the case of a covenant breach, the facility agreement in-
cludes several ways to remedy a potential breach by rules of 
exemption or shareholder actions. If a covenant breach occurs 
and is not remedied, the syndicated loans may be, but are not 
required to be, withdrawn. 

6.   CRITICAL ACCOUNTING ESTIM ATES   

A ND JUDGEMENTS

Estimates and judgments are continually evaluated and are 
based on historical experience, and expectations regarding 
future events that are believed to be reasonable under the 
circumstances.

The Group makes estimates and assumptions concerning the 
future. The resulting accounting estimates will, by definition, 
seldom equal the respective actual results. The estimates and 
assumptions that have a significant risk of causing a material 
adjustment to the carrying amounts of assets and liabilities with-
in the next financial year are addressed below.

Estimated impairment of goodwill 
NORMA Group tests annually whether goodwill has suffered any 
impairment, in accordance with the accounting policy stated in 
 Note 3.5. The recoverable amounts of cash-generating units 
have been determined based on fair-value-less-costs-to-sell cal-
culations. These calculations are based on discounted cash flow 
models, which require the use of estimates ( Note 19 ‘Goodwill 
and Other Intangible Assets’).

In 2015 and 2014, no impairment of goodwill, which amounted 
to EUR 343,829 thousand on 31 December 2015 (31 Decem-
ber 2014: EUR 324,496 thousand), was necessary. Even if the 
discount rate would increase by +2% and the terminal value 
growth rate would be 0%, the change of these key assumptions 
would not cause the carrying amount to exceed its recoverable 
amount in any CGU.

Income taxes
The Group is subject to income taxes in numerous jurisdictions. 
Significant judgements are required in determining the world-
wide provision for income taxes. There are transactions and 
calculations for which the ultimate tax determination is uncer-
tain. The Group recognises liabilities for anticipated tax audit 
issues based on estimates of whether additional taxes will be 
due. Where the final tax outcome of these matters differs from 
the amounts that were initially recorded, such differences will 
impact the current and deferred income tax assets and liabili-
ties in the period in which such determination is made. On 31 
December 2015, income tax liabilities were EUR 9,172 thousand 
(31 December 2014: EUR 13,126 thousand) and deferred tax 
liabilities were EUR 104,380 thousand (31 December 2014: EUR 
104,647 thousand). 

Pension benefits
The present value of the pension obligations depends on a num-
ber of factors that are determined on an actuarial basis using a 
number of assumptions. The assumptions used in determining 
the net cost (income) for pensions include the discount rate. Any 
changes in these assumptions will impact the carrying amount 
of pension obligations.

The present value of the defined benefit obligation is calculated 
by discounting the estimated future cash outflows using the 
interest rates of high-quality corporate bonds.

The Group determines the appropriate discount rate on the bal-
ance sheet date. In determining the appropriate discount rate, 
the Group considers the interest rates of high-quality corporate 
bonds that are denominated in the currency in which the bene-
fits will be paid, and that have terms to maturity approximating 
the terms of the related pension liability.

Other key assumptions for pension obligations are based in part 
on current market conditions. Additional information is disclosed 
in  Note 3.17.

Pension liabilities amounted to EUR 11,951 thousand on 31 De-
cember 2015 (31 December 2014: EUR 12,271 thousand).

Useful lives of property, plant and equipment  
and intangible assets
The Group’s management determines the estimated useful lives 
and related depreciation / amortisation charges for its property, 
plant and equipment and intangible assets. This estimate is 
based on projected lifecycles. These could change as a result 
of technical innovations or competitor actions in response to 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements130

severe industry cycles. Management will increase the deprecia-
tion charge where useful lives are less than previously estimated 
lives, or it will write-off or write-down technically obsolete or 
non-strategic assets that have been abandoned or sold.

7.  AD JUSTMENTS
Certain expenses are adjusted for operational management pur-
poses. Hence, the following results which are adjusted by these 
expenses, reflect the management perspective. 

In the financial year 2015, expenses amounting to EUR 3,591 
thousand (2014: EUR 6,924 thousand) were adjusted with-
in EBITDA (Earnings before interest, taxes, depreciation and 
amor tisation). 

These adjustments within the EBITDA are related in the amount 
of EUR 2,472 thousand to expenses for raw materials and con-
sumables used, which are a result of the remeasurement of 
acquired inventories within the purchase price allocation for the 
acquisition of National Diversified Sales, Inc. (NDS). Further-
more, expenses associated with the integration of the acquired 
entity in the amount of EUR 578 thousand were adjusted within 

other operating expenses and in the amount of EUR 541 thou-
sand within employee benefits expense.

Besides the adjustments described, depreciation in the amount 
of EUR 2,237 thousand (2014: EUR 1,289 thousand) and amorti-
sation in the amount of EUR 17,257 thousand (2014: EUR 10,132 
thousand) from purchase price allocations were adjusted as in 
previous years.

In the financial year 2014, acquisition related expenses amount-
ing to EUR 4,513 thousand, particularly associated with the ac-
quisition of NDS, were adjusted within other operating expenses 
and in the amount of EUR 201 thousand within the employee 
benefits expenses. Furthermore, in 2014, an adjustment related 
to the repayment of the syndicated bank facilities in January 
2014 in the amount of EUR 5,406 thousand was made within 
the financial result. In 2015, no adjustments were made within 
the financial result. 

The theoretical taxes resulting from the adjustments are calcu-
lated using the respective tax rate of each Group entity and are 
considered within the adjusted earnings after taxes.

NORMA Group SE Annual Report 2015131

The following table shows profit or loss net of these expenses:

P R O F I T   A N D   L O S S   N E T   O F   A D J U S T M E N T S 

T   0 5 0

in EUR thousands 

Revenue

Changes in inventories of finished goods  
and work in progress

Other own work capitalised

2015  
unadjusted

Note

(8)

889,613

3,622

2,748

Raw materials and consumables used

(9)

−365,373

Gross profit

530,610

Other operating income and expenses

(10, 11)

−122,106

Employee benefits expense

(12)

−234,616

EBITDA

Depreciation

EBITA

Amortisation

Operating profit (EBIT)

Financial costs – net

Profit before income tax

Income taxes

Profit for the period

Non-controlling interests

Profit attributable to shareholders of the parent

Earnings per share (in EUR)

(13)

173,888

−23,420

150,468

−25,674

124,794

−17,209

107,585

−33,738

73,847

167

73,680

2.31 

Step-up  
effects from  
purchase price  
allocations

Integration 
costs

Total 
adjustments

2015  
adjusted

0

0

0

2,472

2,472

578

541

3,591

2,237

5,828

17,257

23,085

0

23,085

−8,210

14,875

0

0

578

541

1,119

1,119

1,119

1,119

−397

722

2,472

2,472

2,472

2,237

4,709

17,257

21,966

21,966

−7,813

14,153

722

14,153

14,875

889,613

3,622

2,748

−362,901

533,082

−121,528

−234,075

177,479

−21,183

156,296

−8,417

147,879

−17,209

130,670

−41,948

88,722

167

88,555

2.78 

Notes

2014  
unadjusted

Finance  
renegotiation

M&A 
related costs

Step-up  
effects from  
purchase price  
allocations

Total 
adjustments

2014  
adjusted

in EUR thousands 

Revenue

Changes in inventories of finished goods  
and work in progress

Other own work capitalised

(8)

694,744

−2,907

3,647

Raw materials and consumables used

(9)

−292,073

Gross profit

Other operating income and expenses

(10, 11)

403,411

−83,384

Employee benefits expense

(12)

−188,508

EBITDA

Depreciation

EBITA

Amortisation

Operating profit (EBIT)

Financial costs – net

Profit before income tax

Income taxes

Profit for the period

Non-controlling interests

Profit attributable to shareholders of the parent

Earnings per share (in EUR)

131,519

−18,233

113,286

−15,442

97,844

(13)

−14,469

83,375

−28,500

54,875

153

54,722

1.72 

0

0

0

0

5,406

5,406

−1,632

3,774

0

4,513

201

4,714

4,714

4,714

4,714

−1,422

3,292

2,210

2,210

2,210

1,289

3,499

10,132

13,631

13,631

−4,113

9,518

3,774

3,292

9,518

16,584

0

0

0

2,210

2,210

4,513

694,744

−2,907

3,647

−289,863

405,621

−78,871

201

−188,307

6,924

1,289

8,213

10,132

18,345

5,406

23,751

−7,167

16,584

0

138,443

−16,944

121,499

−5,310

116,189

−9,063

107,126

−35,667

71,459

153

71,306

2.24 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
132

Notes to the Consolidated Statement 
of Comprehensive Income 

10. OTHER OPER ATING INCOME 
Other operating income comprised the following:

O T H E R   O P E R AT I N G   I N C O M E  

T   0 5 3

8 .  R E VENUE
Revenue recognised during the period related to the following:

in EUR thousands

2015

2014

R E V E N U E   B Y   C AT E G O R Y 

T   0 51

Reversal of provisions

Currency gains operational

in EUR thousands

2015

2014

Engineered Joining Technology (EJT)

Distribution Services (DS)

Other revenue

540,336

344,108

5,169

889,613

481,010

211,489

2,245

694,744

Grants related to  
employee benefits expense

Reimbursement of vehicle costs

Other income from disposal of fixed assets

Foreign exchange derivatives

Government grants

Others

6,741

1,169

177

624

50

99

449

2,099

11,408

3,814

1,996

252

612

173

0

514

1,994

9,355

Revenue for 2015 (EUR 889,613 thousand) was 28.0% above 
revenue for 2014 (EUR 694,744 thousand).

The position “others” includes income from the reversal of ac-
cruals for outstanding invoices and variable components of re-
muneration for employees.

The increase in revenue results from the inclusion of NDS, from 
positive currency effects and from organic growth. Revenues 
from NDS are fully allocated to Distribution Services.

11. OTHER OPER ATING E XPENSES
Other operating expenses comprised the following:

NDS, which was acquired in the fourth quarter of 2014, contrib-
uted EUR 137,976 thousand to revenue (2014: 13,918 thousand).

O T H E R   O P E R AT I N G   E X P E N S E S 

T   0 5 4

In 2015, EUR 1,298 thousand in revenues from construction 
contracts are included (2014: EUR 162 thousand).

Consulting and marketing

−16,232

−14,996

in EUR thousands

2015

2014

For the analysis of sales by region, please refer to  Note 37 
‘Segment Reporting.’

9.  R AW M ATERIALS A ND CONSUM ABLES USED
Raw materials and consumables used comprised the following:

R A W   M AT E R I A L S   A N D   C O N S U M A B L E S   U S E D 

T   0 5 2

in EUR thousands

2015

2014

Cost of raw materials,  
consumables and supplies

Cost of purchased services

−333,548

−264,387

−31,825

−27,686

−365,373

−292,073

The raw materials and consumables used increased dispropor-
tionately lower in relation to revenues leading to a ratio of 41.1% 
(2014: 42.0%). Also in relation to the total value, raw materials 
and consumables used are, with a ratio of 40.8%, below last 
year’s level (2014: 42.0%). The change in the relation in compar-
ison to the prior year period is due to the contribution of NDS, 
which was acquired in the fourth quarter of 2014.

Expenses for temporary workforce  
and other personnel-related costs

Freights

IT and telecommunication

Rentals and other building costs

Travel and entertainment

Currency losses operational

Research & development

Vehicle costs

Maintenance

Commission payable

Non-income-related taxes

Insurances

Other administrative expenses

Others

−24,602

−22,431

−11,499

−10,159

−9,566

−6,955

−2,567

−3,875

−3,928

−6,307

−2,382

−2,527

−4,896

−5,588

−13,657

−12,940

−9,200

−7,480

−7,043

−3,328

−2,691

−2,912

−2,675

−3,355

−1,818

−2,006

−4,545

−4,093

−133,514

−92,739

Other operating expenses for 2015 (EUR 133,514 thousand) 
were 44.0% higher than other operating expenses for 2014 
(EUR 92,739 thousand). The increase in comparison to the prior 
year is due to the integration of NDS acquired in the fourth quar-
ter of 2014 and currency effects. In relation to the total value, 
other operating expenses increased disproportionately higher 
with a ratio of 14.9% (2014: 13.3%). The change in the relation in 
comparison to the prior year period is due to the contribution of 
NDS, which was acquired in the fourth quarter of 2014.

NORMA Group SE Annual Report 2015 
 
 
 
133

12 . EMPLOYEE BENEFITS E XPENSE
Employee benefits expense comprised the following:

E M P L OY E E   B E N E F I T S   E X P E N S E 

T   0 5 5

in EUR thousands

2015

2014

Wages and salaries  
and other termination benefits

Social security costs

Pension costs – defined contribution plans

Pension costs – defined benefit plans

−193,174

−154,289

−29,456

−11,645

−341

−23,402

−10,381

−436

−234,616

−188,508

In 2015, employee benefits expense amounted to EUR 234,616 
thousand compared to EUR 188,508 thousand in 2014. The in-
crease of 24.5% is mainly due to an acquisition-related increase 
in the average headcount in 2015 compared to 2014. Further-
more, currency effects contributed to the increase in employee 
benefits expense. In relation to the total value, employee bene-
fits expense increased disproportionately lower with a ratio of 
26.2% (2014: 27.1%). The change in the relation in comparison 
to the prior year period is due to the contribution of NDS, which 
was acquired in the fourth quarter of 2014.

Average headcount was 5,006 in 2015 (2014: 4,747).

13 . FIN A NCIAL INCOME A ND COSTS
Financial income and costs comprised the following:

F I N A N C I A L   I N C O M E   A N D   C O S T S 

T   0 5 6

in EUR thousands

2015

2014

Financial costs

Interest expenses

  Bank borrowings incl. hedging instruments

−15,144

−12,418

  Finance lease

  Expenses for interest accrued on provisions

  Expenses for interest accrued on pensions

Foreign exchange result  
on financing activities

Losses on evalution of derivatives

Other financial cost

−25

−22

−165

11,683

−12,998

−1,038

−38

−201

−266

5,314

−6,368

−899

are related to interest expenses from hedging derivatives (2014: 
EUR 2,454 thousand). Adjusted for the one-off expenditures 
from the early repayment of the syndicated bank facilities in 
the first quarter of 2014, net interest expenses in financial year 
2014 amounted to EUR 11,180 thousand. Hence, net interest ex-
penses in financial year 2015 increased by EUR 3,964 thousand 
compared to the adjusted previous year amount, mainly due to 
the loans used to finance the acquisition of NDS.

Due to positive foreign exchange rate change effects, the for-
eign exchange result on financing activities shows in financial 
year 2015 income in the amount of EUR 11,683 thousand in 
comparison to EUR 5,314 thousand in financial year 2014.

Losses  from  the  evaluation  of  derivatives  amount  to  EU R 
12,998 thousand and increased by EUR 6,630 thousand  com-
pared to financial year 2014 (EUR 6,368 thousand). In finan-
cial year 2014, one-time losses in the amount of EUR 4,169 
thousand relating to the early repayment of the syndicated 
loans are included. Adjusted by these effects, losses from the 
evaluation of derivatives amount to EUR 2,199 thousand in 
financial year 2014.

The increase in losses on evaluation of derivatives as well as in 
foreign exchange result on financing activities results from the 
hedging of the USD financial liabilities relating to the financing of 
the acquisition of NDS. The hedging relationship is classified as 
a fair value hedge, hence the evaluation effects of the derivatives 
and of the financial liabilities are both reflected in the financial 
result. The net effect is disclosed in  Note 14 ‘Net Foreign 
Exchange Gains / Losses.’

Transaction costs in connection with financing are netted with 
the bank borrowings in accordance with IAS 39.43. They are 
amortised over the financing period of the respective debt using 
the effective interest method. The value of transaction costs 
recognised in the balance sheet and amortised over the matur-
ities of the bank borrowings amounted to EUR 1,293 thousand 
(2014: EUR 2,565 thousand).

14. NE T FOR EIG N E XCH A NGE G AINS / LOS SES
The exchange differences recognised in profit or loss are as 
follows:

−17,709

−14,876

N E T   F O R E I G N   E X C H A N G E   G A I N S / L O S S E S 

T   0 5 7

Finanzerträge

Interest income on short-term bank deposits

Gains on evaluation of derivatives

Other financial income

84

389

27

500

276

0

131

407

Net financial cost

−17,209

−14,469

The interest expenses from bank borrowings, including hedg-
ing instruments, include in 2015 EUR 11,944 thousand from 
borrowings (2014: EUR 9,964 thousand), EUR 3,200 thousand 

in EUR thousands

Note

2015

2014

Currency gains  
operational

Currency losses  
operational

Foreign exchange result  
on financing activities

Result from foreign  
exchange rate derivatives

(10)

(11)

(13)

6,741

3,814

−6,955

−3,328

11,683

5,314

(13, 22)

−13,008

−1,539

−1,937

3,863

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
134

In the prior year notes, the result from foreign exchange rate 
derivatives was shown within the foreign exchange result on 
financing activities.

15. E AR NINGS PER SH AR E
Earnings per share are calculated by dividing net income for 
the period attributable to NORMA Group’s shareholders by the 
weighted average number of shares issued during the period 
under review. NORMA Group has only issued common shares. 
In 2015, as in the previous year, the average weighted number 
of shares was 31,862,400.

Options issued out of the Matching Stock Programme (MSP) for the 
Board of NORMA Group had dilutive effects on earnings per share 
in financial year 2014. A detailed description of the MSP can be 
found in  Note 28 ‘Share-based Payments.’ The dilutive effect on 
earnings per share is calculated using the treasury stock method.

The MSP tranche from 2011 was settled in cash in June 2015. 
Due  to  this  payment,  the  classification  of  the  outstanding 
tranches changes from equity settlement to cash settlement. 
For this reason, no dilutive stock options resulted from the re-
maining MSP tranches as of 31 December 2015 and therefore 
also no dilutive effects on earnings per share.

Earnings per share in 2015 and 2014 were as follows:

E A R N I N G S   P E R   S H A R E 

T   0 5 8

Q4 2015

Q4 2014

2015

2014

Profit attributable to shareholders of the parent (in EUR thousands)

18,510

11,553

73,680

54,722

Number of weighted shares

Effect of dilutive share-based payment

Number of weighted shares (diluted)

Earnings per share undiluted (in EUR)

Earnings per share diluted (in EUR)

31,862,400

31,862,400

31,862,400

31,862,400

0

244,104

0

244,104

31,862,400

32,106,504

31,862,400

32,106,504

0.58

0.58

0.36

0.36

2.31

2.31

1.72

1.70

NORMA Group SE Annual Report 2015 
 
135

16. INCOME TA XES
The breakdown of income taxes is as follows:

I N C O M E   TA X E S 

T   0 5 9

in EUR thousands

2015

2014

The income tax expense of the Group actually reported differs 
from the theoretical income tax expense based on the German 
combined income tax rate of 30.1% for 2015 as follows:

TA X   R E C O N C I L I AT I O N  

T   0 6 0

in EUR thousands

2015

2014

Current tax expenses

Deferred tax income

Total income taxes

−41,482

7,744

−33,738

−29,836

1,336

Profit before tax

−28,500

Group tax rate

The combined income tax rate for the German companies for 
2015 amounted to 30.1% (2014: 30.2%), comprising corporate 
income tax at a rate of 15%, the solidarity surcharge of 5.5% 
on corporate income tax, and trade income tax at an average 
rate of 14.3%. Due to the involvement of NORMA Group SE 
into the German Tax Group in 2015, the combined tax rate 
decreased by 0.1%.

Expected income taxes

Tax effects of:

 Tax losses and tax credits from actual 
year for which no deferred income tax  
is recognised

 Effects from deviation of Group tax rate 
resulting mainly from different foreign 
tax rates

 Non-deductible expenses for  
tax purposes

 Tax expenses recognised in equity

 Utilisation of tax losses and tax credits 
from prior year for which no deferred 
income tax asset was recognised

 Other tax-free income

 Tax effect of changes in tax rates

 Income taxes related to prior years

 Impairment of tax assets

 Other

Income taxes

107,585

30.1%

−32,383

83,375

30.2%

−25,179

−1,333

−2,666

−516

−830

1,336

1,164

276

−268

−676

0

−508

67

−1,680

0

173

157

−494

1,488

−82

−284

−33,738

−28,500

The item ‘Tax expenses recognised in equity’ relates to the 
switch over of the MSP for the Management Board of NORMA 
Group and the corresponding recognition of the pro rata fair 
value of the options in equity  Note 28 ‘Share-based Payments.’

The item ‘Income taxes related to prior years’ consists regarding 
2014 in particular of the release of not-utilised tax provisions 
and regarding 2015 of the capitalisation of provisions for tax 
risk related to prior years.

The item ‘Other’ consists in 2015 and 2014 mainly of other in-
come-based taxes (e.g., withholding tax).

The income tax charged / credited directly to other comprehen-
sive income during the year is as follows:

I N C O M E   TA X   C H A R G E D / C R E D I T E D   T O   O T H E R   C O M P R E H E N S I V E   I N C O M E 

T   0 6 1

2015

2014

in EUR thousands

Before tax 
amount

Tax charge /
credit

Net-of-tax 
amount

Before tax 
amount

Tax charge /  
credit

Net-of-tax 
amount

Cash flow hedges gains / losses

Remeasurements of post employment 
benefit obligations

Other comprehensive income

895

−491

404

−313

90

−223

582

−401

181

2,989

−1,619

1,370

−962

453

−509

2,027

−1,166

861

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
136

Notes to the  
Consolidated Statement  
of Financial Position

17. INCOME TA X AS SE TS A ND LIABILITIES
Due to changes in German corporate tax laws (“SE-Steuerge-
setz” or “SEStEG,” which came into effect on 31 December 
2006) an imputation credit asset (“Körperschaftsteuerguthaben 
gem. § 37 KStG”) has been set up. As a result, an unconditional 
claim for payment of the credit in ten annual instalments from 
2008 through 2017 has been established. The resulting receiv-
able arising from corporation and trade taxes is included in 
income tax assets and amounted to EUR 901 thousand on 31 
December 2015 (31 December 2014: EUR 1,327 thousand). In 
2015, EUR 391 thousand are classified as non-current (31 De-
cember 2014: EUR 850 thousand).

18 . DEFER R ED INCOME TA X
The analysis of deferred tax assets and deferred tax liabilities 
due to maturity is as follows: 

The movement in deferred income tax assets and liabilities 
during the year is as follows:

M O V E M E N T   I N   D E F E R R E D   TA X   
A S S E T S   A N D   L I A B I L I T I E S 

T   0 6 3

in EUR thousands

2015

2014

Deferred tax liabilities (net)  
– as of 1 January

Deferred tax income

Tax charged to other comprehensive income

Foreign exchange rate differences

Acquisition of subsidiaries

Deferred tax liabilities (net)  
– as of 31 December

93,510

−7,744

223

10,286

0

25,455

−1,336

509

5,198

63,684

96,275

93,510

The analysis of deferred income tax assets and deferred income 
tax liabilities, without taking into consideration the offsetting of 
balances within the same tax jurisdiction, is as follows:

D E F E R R E D   I N C O M E   TA X   A S S E T S 

T   0 6 4

in EUR thousands

31 Dec 2015

31 Dec 2014

D E F E R R E D   TA X   A S S E T S   A N D   
D E F E R R E D   TA X   L I A B I L I T I E S  

Intangible assets

T   0 6 2

Property, plant and equipment

in EUR thousands

31 Dec 2015

31 Dec 2014

Deferred tax assets

Deferred tax assets to be recovered  
after more than 12 months

Deferred tax assets to be recovered  
within 12 months

Deferred tax assets

Deferred tax liabilities

Deferred tax liabilities to be recovered  
after more than 12 months

Deferred tax liabilities to be recovered 
within 12 months

Deferred tax liabilities

Deferred tax liabilities (net)

Other assets

Inventories

Trade receivables

Retirement benefit obligations / 
pension liabilities

Provisions

Borrowings

Other liabilities, incl. derivatives

Trade and other payables

Tax loss carry forward and tax credits

Deferred tax assets  
(before valuation allowances)

Valuation allowance

1,383

6,722

8,105

1,061

10,076

11,137

104,276

102,090

104

104,380

96,275

2,557

Deferred tax assets (before offsetting)

104,647

Offsetting effects

93,510

Deferred tax assets

4,168

430

1,810

2,733

941

1,694

1,326

3,551

3,729

329

3,514

3,501

240

768

1,607

472

1,630

952

6,202

4,304

396

3,648

24,225

−2,017

22,208

−14,103

8,105

23,720

−2,458

21,262

−10,125

11,137

NORMA Group SE Annual Report 2015 
 
 
 
 
D E F E R R E D   I N C O M E   TA X   L I A B I L I T I E S 

T   0 6 5

The Group did recognise the following tax losses:

in EUR thousands

31 Dec 2015

31 Dec 2014

E X P I R Y   O F   R E C O G N I S E D   TA X   L O S S E S 

T   0 6 6

137

Intangible assets

Property, plant and equipment

Other assets

Inventories

Trade receivables

Borrowings

Provisions

Other liabilities, incl. derivatives

Untaxed reserves

Deferred tax liabilities (before offsetting)

Offsetting effects

Deferred tax liabilities

Deferred tax liabilities (net)

95,855

15,800

4,070

177

532

577

161

111

1,200

118,483

−14,103

104,380

96,275

90,410

13,048

3,013

1,038

853

859

114,772

−10,125

104,647

93,510

Deferred income tax assets are recognised for all deductible 
temporary differences to the extent that it is probable that fu-
ture taxable profits will be available against which the deduct-
ible temporary difference can be utilised. As of 31 December 
2015 and also in the previous year, deferred tax assets were 
recognised for all deductible temporary differences, because 
sufficient taxable income will most likely be available to utilise 
these deductible temporary differences.

In 2015 and prior years, the Group had tax losses at several 
subsidiaries in several countries.

Deferred income tax assets are recognised for tax loss carry 
forwards as far as it is expected that the deferred tax assets 
would be utilised in the foreseeable future.

in EUR thousands

31 Dec 2015

31 Dec 2014

Expiry within 1 year

Expiry in 2–5 years

65

Expiry later than 5 years

5,486

Unlimited carry forward

0

Total

0

326

3,157

2,813

6,296

0

297

3,336

1,692

5,325

The Group did not recognise deferred income tax assets in 
respect of loss carry forwards amounting to EUR 11,031 thou-
sand on 31 December 2015 (31 December 2014: EUR 13,241 
thousand).

The expiration of loss carry forwards not recognised for tax 
purposes is as follows:

E X P I R Y   O F   N O T   R E C O G N I S E D   TA X   L O S S E S 

T   0 6 7

in EUR thousands

31 Dec 2015

31 Dec 2014

Expiry within 1 year

Expiry in 2–5 years

Expiry later than 5 years

Unlimited carry forward

Total

270

932

3,781

6,048

11,031

0

875

2,746

9,620

13,241

Regarding taxable temporary differences amounting to EUR 
218,660 thousand on 31 December 2015 (31 December 2014: 
EUR 175,920 thousand) associated with investments in sub-
sidiaries, no deferred tax liabilities are recognised since the 
respective parent is able to control the timing of the reversal of 
the temporary difference and it is probable that the temporary 
difference will not reverse in the foreseeable future.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
138

19. GOODWILL A ND OTHER INTA NGIBLE AS SE TS
The acquisition costs as well as accumulated amortisation and 
impairment of intangible assets consist of the following:

D E V E L O P M E N T   G O O D W I L L   A N D   O T H E R   I N TA N G I B L E   A S S E T S 

T   0 6 8

in EUR thousands

Acquisition costs

Goodwill

Customer lists

Licenses, rights

Software

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

Amortisation and Impairment

Goodwill

Customer lists

Licenses, rights

Software

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

in EUR thousands

Acquisition costs

Goodwill

Customer lists

Licenses, rights

Software

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

Amortisation and Impairment

Goodwill

Customer lists

Licenses, rights

Software

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

As of  
1 Jan 2015

Additions

Deductions

Transfers

Changes in 
consolidation

Currency 
effects

As of  
31 Dec 2015

357,441

206,967

2,059

23,496

49,249

36,322

8,017

12,482

696,033

32,945

22,749

1,072

11,859

7,221

21,519

1,827

9,885

0

3

1

2,611

0

716

2,213

2,858

8,402

0

13,398

371

4,279

1,229

3,466

1,747

1,184

109,077

25,674

0

0

−39

−20

0

0

0

−61

−120

0

0

−39

−20

0

−1

0

−52

−112

0

0

38

129

0

0

105

−272

0

0

0

−35

0

0

0

35

0

0

−256

0

0

0

0

0

0

0

22,391

21,951

32

519

5,588

3,366

−410

288

379,576

228,921

2,091

26,735

54,837

40,404

9,925

15,295

−256

53,725

757,784

0

0

0

0

0

0

0

0

0

2,802

2,025

5

233

801

2,217

57

167

35,747

38,172

1,374

16,351

9,251

27,201

3,666

11,184

8,307

142,946

As of  
1 Jan 2014

Additions

Deductions

Transfers

Changes in 
consolidation

Currency 
effects

As of  
31 Dec 2014

263,309

60,918

1,884

15,103

20,138

30,791

5,127

15,180

412,450

30,070

15,242

732

8,497

5,150

16,487

965

9,158

0

7

254

3,124

0

692

2,823

1,859

8,759

0

6,010

381

3,187

1,318

2,844

808

894

86,301

15,442

0

0

−44

−10

0

0

0

−13

−67

0

0

−44

−10

0

0

0

−13

−67

0

0

−45

4,539

0

0

45

−4,295

77,949

135,404

0

242

25,562

1,270

0

0

16,183

10,638

10

498

3,549

3,569

22

−249

357,441

206,967

2,059

23,496

49,249

36,322

8,017

12,482

244

240,427

34,220

696,033

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

2,875

1,497

3

185

753

2,188

54

−154

7,401

32,945

22,749

1,072

11,859

7,221

21,519

1,827

9,885

109,077

NORMA Group SE Annual Report 2015139

G O O D W I L L   A N D   O T H E R   I N TA N G I B L E   A S S E T S   –   
C A R R Y I N G   A M O U N T S  

T   0 6 9

Carrying amounts

in EUR thousands

31 Dec 2015

31 Dec 2014

Goodwill

Customer lists

Licenses, rights

Software

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

343,829

190,749

717

10,384

45,586

13,203

6,259

4,111

324,496

184,218

987

11,637

42,028

14,803

6,190

 2,597 

614,838

586,956

The item ‘Patents & technology’ on 31 December 2015 consists 
of patents worth EUR 1,903 thousand (31 December 2014: EUR 
3,331 thousand) and technology worth EUR 11,300 thousand 
(31 December 2014: EUR 11,472 thousand).

The item ‘Intangible assets, other’ consists mainly of prepay-
ments.

Internally generated intangible assets mainly include technol-
ogies.

The change in goodwill from EUR 324,496 thousand to EUR 
343,829 thousand results from positive foreign exchange differ-
ences, mainly from the US dollar area and from the change of 
the initial purchase price allocation of NDS.  Note 40 ‘Business 
Combinations.’

The change in goodwill is summarised as follows:

C H A N G E   I N   G O O D W I L L 

T   0 7 0

in EUR thousands

Balance as of 31 December 2014

Change in purchase price of NDS

Currency effect

Balance as of 31 December 2015

324,496

−256

19,589

343,829

In 2015 and 2014, no material impairments for intangible assets 
or write ups were recognised. 

 acquisition of NDS in 2014. From a market perspective, NORMA 
Group assumed an indefinite useful life for these acquired trade-
marks, which mainly include the corporate brand NDS ®, because 
these brands have been established in the market for a number of 
years and there is no foreseeable end to their useful life, therefore 
useful lives are indefinite. Trade marks with indefinite useful lives 
are fully allocated to the cash-generating unit (CGU) Americas.

On 31 December 2015 and 2014, the intangible assets are un-
secured.

Impairment tests for goodwill
Goodwill is allocated to the Group’s cash-generating units 
(CGUs) identified according to geographical areas. A summary 
of the goodwill allocation is presented below.

G O O D W I L L   A L L O C AT I O N   P E R   S E G M E N T  

T   0 71

in EUR thousands

31 Dec 2015

31 Dec 2014

CGU EME A

CGU Americas

CGU Asia-Pacific

155,035

183,294

5,500

343,829

154,273

164,606

5,617

324,496

Goodwill for the CGUs EMEA, Americas and Asia-Pacific partic-
ulary changed in 2015 due to currency effects. Within the CGU 
Americas the goodwill changed additionally in the amount of 
EUR 256 thousand due to the adjustment of the initial purchase 
price allocation in the second quarter of 2015.

The recoverable amount of a CGU is determined based on fair-
value-less-costs-to-sell, which is calculated by discounting pro-
jected cash flows. Based on the inputs used for this valuation 
technique, fair values are classified as level 3 fair values ( Note 
3.3 ‘Fair Value Estimation’). These calculations use cash flow 
projections based on financial budgets approved by the man-
agement covering a five-year period. Cash flows beyond the 
five-year period are extrapolated using the estimated growth 
rates stated below. The growth rate does not exceed our ex-
pectations for the long-term average growth rate for the geo-
graphical area of the respective CGU.

The discount rates used are after-tax-rates and reflect the 
specific risk of each  CGU. The respective before-tax-rates 
are 10.38% (2014: 11.54%) for the CGU EME A, 10.79% (2014: 
12.26%) for the CGU Americas and 10.49% (2014: 11.22%) for 
the CGU Asia-Pacific.

Besides the goodwill, there are intangible assets within trade-
marks with an indefinite useful life in the amount of EUR 29,301 
thousand  (2014:  EU R  26,275  thousand)  resulting  from  the 

The key assumptions used for fair-value-less-costs-to-sell cal-
culations are as follows:

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
140

G O O D W I L L   P E R   S E G M E N T   –   K E Y   A S S U M P T I O N S 

T   0 7 2

31 December 2015

CGU  
EME A

CGU  
Americas

CGU  
Asia-Pacific

Terminal value growth rate

Discount rate

Costs to sell

1.50%

8.11%

1.00%

1.50%

7.25%

1.00%

1.50%

8.32%

1.00%

31 December 2014

CGU  
EME A

CGU  
Americas

CGU  
Asia-Pacific

The assumptions are based on management’s expectations 
regarding future developments.

Even if the discount rate would increase by +2% and the ter-
minal value growth rate would be 0%, the change of these key 
assumptions would not cause the carrying amount to exceed 
its recoverable amount in any CGU.

Terminal value growth rate

Discount rate

Costs to sell

1.50%

8.88%

1.00%

1.50%

8.17%

1.00%

20. PROPERT Y, PL A NT A ND EQUIPMENT
The acquisition and manufacturing costs as well as accumu-
lated depreciation of property, plant and equipment consist of 
the following:

1.50%

8.80%

1.00%

D E V E L O P M E N T   P R O P E R T Y,   P L A N T   A N D   E Q U I P M E N T 

T   0 7 3

in EUR thousands

Acquisition costs

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

Depreciation and Impairment

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

in EUR thousands

Acquisition costs

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

Depreciation and Impairment

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

As of  
1 Jan 2015

Additions

Deductions

Transfers

Changes in 
consolidation

Currency 
effects

As of  
31 Dec 2015

100,925

224,425

52,875

14,816

393,041

43,016

155,801

39,535

199

1,663

13,993

3,665

14,443

33,764

2,843

16,481

4,082

14

−163

−5,998

−2,773

−101

−9,035

−271

−5,779

−2,534

0

238,551

23,420

−8,584

889

6,136

610

−7,635

0

−98

215

98

−215

0

0

0

0

0

0

0

0

0

0

0

1,819

6,741

523

534

105,133

245,297

54,900

22,057

9,617

427,387

385

3,261

399

16

45,875

169,979

41,580

14

4,061

257,448

As of  
1 Jan 2014

Additions

Deductions

Transfers

Changes in 
consolidation

Currency 
effects

As of  
31 Dec 2014

87,008

195,465

49,019

11,367

342,859

40,559

149,704

37,049

180

7,209

6,443

3,828

13,408

30,888

2,491

11,911

3,831

0

−21

−8,356

−1,650

4,512

6,426

898

−123

−12,080

1,083

19,229

386

1,320

1,134

5,218

394

924

100,925

224,425

52,875

14,816

−10,150

−244

22,018

7,670

393,041

−25

−8,276

−1,526

0

1

0

−1

0

0

0

0

0

0

0

−10

2,462

182

19

43,016

155,801

39,535

199

2,653

238,551

227,492

18,233

−9,827

NORMA Group SE Annual Report 2015141

P R O P E R T Y,   P L A N T   A N D   E Q U I P M E N T   
–   C A R R Y I N G   A M O U N T S 

T   0 74

Machinery includes the following amounts where the Group is 
a lessee under a finance lease:

Carrying amounts

F I N A N C E   L E A S E S   –   M A C H I N E R Y 

T   0 7 6

in EUR thousands

31 Dec 2015

31 Dec 2014

in EUR thousands

31 Dec 2015

31 Dec 2014

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

59,258

75,318

13,320

22,043

169.939

57,909

68,624

13,340

 14,617 

154.490

Cost – capitalised finance leases

Accumulated depreciation

Net carrying amount

265

−179

86

321

−143

178

Other equipment includes the following amounts where the 
Group is a lessee under a finance lease:

On 31 December 2015, the item ‘Machinery & tools’ includes 
tools valued at EUR 17,820 thousand (31 December 2014: EUR 
18,196 thousand).

No material impairment and no material write ups were recog-
nised on property, plant and equipment in 2015 and 2014.

On 31 December 2015 and 2014, property, plant and equip-
ment, except for finance lease assets, are unsecured. 

Land and buildings includes the following amounts where the 
Group is a lessee under a finance lease:

F I N A N C E   L E A S E S   –   L A N D   A N D   B U I L D I N G S 

T   0 75

in EUR thousands

31 Dec 2015

31 Dec 2014

Cost – capitalised finance leases

Accumulated depreciation

Net carrying amount

630

−25

605

591

−12

579

F I N A N C E   L E A S E S   –   O T H E R   E Q U I P M E N T 

T   0 7 7

in EUR thousands

31 Dec 2015

31 Dec 2014

Cost – capitalised finance leases

Accumulated depreciation

Net carrying amount

70

−21

49

300

−256

44

The Group leases various property, machinery, technical and 
IT equipment under non-cancellable finance lease agreements. 
The lease terms for machinery and other equipment are be-
tween three and ten years, the lease terms for land and building 
are up to 50 years.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
142

21. FIN A NCIAL INSTRUMENTS
Financial instruments according to classes and categories were 
as follows:

F I N A N C I A L   I N S T R U M E N T S   –   C L A S S E S   A N D   C AT E G O R I E S 

T   0 7 8

Measurement basis IAS 39

Category 
IAS 39

Carrying 
amount  
31 Dec 2015

Amortised 
Cost

Fair value 
through profit 
or loss

Derivatives 
used for 
hedging

Measurement 
basis  
IAS 17

Fair value  
31 Dec 2015

in EUR thousands

Financial assets

Derivative financial instruments  
– held for trading

  Foreign exchange derivatives

FAHf T

62

62

Derivative financial instruments  
– hedge accounting

 Foreign exchange derivatives  
– cash flow hedges

 Foreign exchange derivatives  
– fair value hedges

Trade and other receivables

Other financial assets

Cash and cash equivalents

Financial liabilities

Borrowings 

Derivative financial instruments  
– held for trading

n / a

n / a

LaR

LaR

LaR

43

143

122,865

122,865

3,856

99,951

3,856

99,951

FL AC

450,767

450,767

  Foreign exchange derivatives

FLHf T

74

74

Derivative financial instruments  
– hedge accounting

Interest rate swaps

 Foreign exchange derivatives  
– cash flow hedges

 Foreign exchange derivatives  
– fair value hedges

Trade and other payables

Other financial liabilities

  Contingent considerations

  Other liabilities

  Finance lease liabilities

Totals per category

Financial assets held for trading (FAHf T)

n / a

n / a

n / a

FL AC

n / a

FL AC

n / a

2,510

41

761

100,877

100,877

3,472

2,939

289

62

Loans and receivables (LaR)

226,672

226,672

Financial liabilities held for trading (FLHf T)

74

Financial liabilities at amortised cost (FL AC)

554,583

554,583

62

74

43

143

2,510

41

761

3,472

2,939

289

62

43

143

122,865

3,856

99,951

461,867

74

2,510

41

761

100,877

3,472

2,939

292

62

226,672

74

565,683

NORMA Group SE Annual Report 2015 
 
 
 
 
 
143

Measurement basis IAS 39

Category 
IAS 39

Carrying 
amount  
31 Dec 2014

Amortised 
Cost

Fair value 
through profit 
or loss

Derivatives 
used for 
hedging

Measurement 
basis  
IAS 17

Fair value  
31 Dec 2014

in EUR thousands

Financial assets

Derivative financial instruments  
– hedge accounting

  Foreign exchange derivatives

Trade and other receivables

Other financial assets

Cash and cash equivalents

Financial liabilities

Borrowings 

Derivative financial instruments  
– hedge accounting

Interest rate swaps

  Cross-currency swaps

  Foreign exchange derivatives

Trade and other payables

Other financial liabilities

  Contingent considerations

  Other liabilities

  Finance lease liabilities

n / a

LaR

LaR

LaR

3

107,717

107,717

2,198

84,271

2,198

84,271

FL AC

430,946

430,946

n / a

n / a

n / a

FL AC

n / a

FL AC

n / a

2,554

15,623

2,043

80,829

3,314

2,445

449

3

2,554

15,623

2,043

80,829

2,445

3,314

449

3

107,717

2,198

84,271

442,614

2,554

15,623

2,043

80,829

3,314

2,445

459

194,186

525,888

Totals per category

Loans and receivables (LaR)

Financial liabilities at amortised cost (FL AC)

194,186

514,220

194,186

514,220

Financial instruments, that are recognised in the balance sheet 
at amortised cost and for which the fair value is stated in the 
notes, are also allocated within a three step fair value hierarchy.

As of 31 December 2014, other financial liabilities also include a 
contingent considerations in the amount of EUR 316 thousand 
resulting from the acquisition of Guyco Pty. Limited.

The fair value calculation of the fixed-interest promissory note 
that is recognised at amortised cost and for which the fair value 
is stated in the notes, was based on the market yield curve ac-
cording to the zero coupon method considering credit spreads 
(level 2). Interests accrued on the reporting date are included.

Trade and other receivables and cash and cash equivalents 
have short-term maturities. Their carrying amounts at the re-
porting date equal their fair values, as the impact of discounting 
is not significant.

Trade and other payables and other financial liabilities have 
short times to maturity; therefore the carrying amounts reported 
approximate the fair values. On 31 December 2015, contingent 
considerations measured at fair value in the amount of EUR 
3,472 thousand (31 December 2014: EUR 2,998 thousand) re-
sulting from the acquisition of the business activities of Five Star 
Clamps, Inc. in the second quarter of 2014 are included in the 
position other financial liabilities.

Furthermore, this position includes liabilities from the acquisition 
of National Diversified Sales, Inc. in the fourth quarter of 2014 in 
the amount of EUR 1,622 thousand (2014: EUR 969 thousand). 

The fair values of finance lease liabilities are calculated as the pres-
ent values of the payments associated with the debts based on the 
applicable yield curve and NORMA Group’s credit spread curve.

Derivative financial instruments held for trading and those used 
for hedging are carried at their respective fair values. They have 
been categorised entirely within level 2 in the fair value hierarchy.

None of the financial assets that are fully performing were re-
negotiated last year. 

The tables below provide an overview of the classification of 
financial assets and liabilities measured at fair value in the fair 
value hierarchy under IFRS 13 as of 31 December 2015 as well 
as 31 December 2014:

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
144

F I N A N C I A L   I N S T R U M E N T S   –   FA I R   VA L U E   H I E R A R C H Y 

in EUR thousands

Level 1 1

Level 2 2

Level 3 3

Recurring fair value measurements

Assets

  Foreign exchange derivatives – held for trading

  Foreign exchange derivatives – cash flow hedges

  Foreign exchange derivatives – fair value hedges

Total

Liabilities

Interest rate swaps – cash flow hedges

  Foreign exchange derivatives – held for trading

  Foreign exchange derivatives – cash flow hedges

  Foreign exchange derivatives – fair value hedges

  Other financial liabilities

Total

in EUR thousands

Recurring fair value measurements

Assets

  Foreign exchange derivatives – hedge accounting

Total

Liabilities

  Cross-currency swaps – cash flow hedges

Interest rate swaps – cash flow hedges

  Foreign exchange derivatives – cash flow hedges

  Foreign exchange derivatives – fair value hedges

  Other financial liabilities

Total

T   0 7 9

Total as of  
31 Dec 2015

62 

43 

143 

248 

2,510 

74 

41 

761 

3,472 

6,858 

0 

62 

43 

143 

248 

2,510 

74 

41 

761 

0 

0 

3,386 

3,472 

3,472 

Level 1 1

Level 2 2

Level 3 3

Total as of  
31 Dec 2014

0 

0 

3 

3 

15,623 

2,554 

172 

1,871 

0 

20,220 

3,314 

3,314 

3 

3 

15,623 

2,554 

172 

1,871 

3,314 

23,534 

1 Fair value measurement based on quoted prices (unadjusted) in active markets for these or identical assets or liabilities.
2 Fair value measurement for the asset or liability based on inputs that are observable on active markets either directly (i.e. as priced) or indirectly (i.e. derived from prices).
3 Fair value measurement for the asset or liability based on inputs that are not observable market data. 

No transfers between the different levels occurred in 2015 
and 2014. 

The fair value of interest swaps and cross-currency swaps 
is calculated as the present value of estimated future cash 
flows. The fair value of forward foreign exchange contracts 
is determined using a present value model based on forward 
exchange rates.

Level 3 includes fair values of financial liabilities from contingent 
consideration resulting from the acquisition of the business 
activities of Five Star Clamps, Inc. 

The agreement on the contingent consideration related to the 
acquisition of the business activities of Five Star Clamps, Inc. 
commits NORMA Group to pay an amount depending on certain 
revenues made by Five Star in financial year 2015 compared 
with certain revenues posted in financial year 2012. If the ratio 
of the revenues is below 100%, the contingent consideration 
will be reduced linearly by the calculated difference. Further-
more, the agreement includes an appropriate market interest 
on the contingent consideration. The fair value of the contin-
gent consideration was determined on the acquisition date while 
taking into account the budget of the Company and setting 
the maximum value at EUR 2,998 thousand (the contingent 

NORMA Group SE Annual Report 2015 
 
 
 
145

 consideration is due in US dollars, therefore the amount in eu-
ros will vary without P&L effects). The parameter for which no 
observable market data is available is shown below:

thousand (2014: EUR 549 thousand) were recognised in other 
comprehensive income.

Assumed revenue ratio: > 100%

In accordance with IFRS 7.20 (a), net gains and losses from 
financial instruments by measurement category are as follows:

A decrease in the estimated revenue ratio to a value below 100% 
would lead to a lower value of the contingent consideration. 

F I N A N C I A L   I N S T R U M E N T S   –   
N E T   G A I N S   A N D   L O S S E S 

The contingent consideration related to the acquisition of Guyco 
Pty Limited existing on 31 December 2014 in the amount of EUR 
316 thousand, which was settled with a payment of EUR 316 thou-
sand in the first quarter of 2015. The payment was equal to the 
outstanding fair value of the liability calculated on 30 June 2014.

in EUR thousands

Loans and receivables (LaR)

Financial instruments held for trading  
(FAHf T and FLHf T)

Financial liabilities at cost (FL AC)

T   0 8 1

2014

−419

0

−10,109

−10,528

2015

−2,023

−1,799

−11,959

−15,781

The development of the financial assets that are recognised at 
fair value and assigned to level 3 of the fair value hierarchy is 
stated below:

F I N A N C I A L   I N S T R U M E N T S   –   
C H A N G E S   I N   L E V E L   3   I N S T R U M E N T S 

T   0 8 0

in EUR thousands

Contingent consideration in 
business combinations

Total

Balance as of 1 January 2015

3,314 

3,314 

 Gains and losses recognised  
in profit (−) or loss (+)

  Payments

  Currency effects

Balance as of  
31 December 2015

 Total gains or losses for the  
period included in profit (−) or 
loss (+), under ‘Financial result’

140 

−316 

334 

140 

−316 

334 

3,472 

3,472 

140 

140 

In 2015, EUR 140 thousand (2014: EUR 0 thousand) in interest 
expenses were recognised in profit or loss for financial liabil-
ities categorised in level 3, which are held on 31 December 
2015. Currency effects on this liability amounting to EUR 334 

Net gains and losses of loans and receivables comprise impair-
ment of trade receivables, and interest income on short-term 
bank deposits. Net gains and losses of financial liabilities at cost 
comprise interest expenses and fees from borrowings.

Net gains and losses of financial instruments held for trading 
result from the dynamic protection concept described in  Note 
22 ‘Derivative Financial Instruments.’

In prior year notes net gains and losses of loans and receivables 
comprise currency effects from these instruments in the amount 
of EUR 486 thousand. Within the net gains and losses from 
financial liabilities at costs, currency effects amounting to EUR 
3,377 thousand as well as effects from related hedging deriv-
atives in the amount of EUR −2,454 thousand were included.

Currency effects from the translation of financial assets and 
liabilities according to IAS 21 are shown within  Note 14 ‘Net 
Foreign Exchange Gains / Losses.’

22 . DERIVATIVE FIN A NCIAL INSTRUMENTS
The derivative financial instruments were as follows:

D E R I VAT I V E   F I N A N C I A L   I N S T R U M E N T S  

T   0 8 2

in EUR thousands

Assets

Liabilities

Assets

Liabilities

31 Dec 2015

31 Dec 2014

Cross-currency swaps – cash flow hedges

Interest rate swaps – cash flow hedges

Foreign exchange derivatives – held for trading

Foreign exchange derivatives – cash flow hedges

Foreign exchange derivatives – fair value hedges

Total

Less non-current portion

Cross-currency swaps – cash flow hedges

Interest rate swaps – cash flow hedges

Non-current portion

Current portion

62

43

143

248

0

248

2,510

74

41

761

3,386

2,510

2,510

876

15,623

2,554

172

1,871

20,220

15,623

2,554

18,177

2,043

3

3

0

3

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
146

Foreign exchange derivatives
On 31 December 2015, foreign exchange derivatives with a 
positive market value of EUR 43 thousand and with a negative 
market value of EUR 41 thousand were classified as cash flow 
hedges. The notional principal amounts were EUR 5,957 thou-
sand and EUR 3,017 thousand. Furthermore, foreign exchange 
derivatives with a positive market value of EUR 143 thousand 
and a negative value of EUR 761 thousand and a notional princi-
pal amounts of EUR 24,565 thousand and EUR 77,772 thousand 
were classified as fair value hedges.

 exchange derivatives resulting from the described dynamic pro-
tection concept are classified as held for trading. On 31 Decem-
ber 2015, this led to foreign exchange derivatives with a positive 
market value of EUR 62 thousand (notional principal amount of 
EUR 11,397 thousand) and a negative market value of EUR 74 
thousand (notional principal amount of EUR 22,917 thousand).

Interest rate swaps and cross-currency swaps
In order to avoid interest rate fluctuations, NORMA Group has 
hedged parts of the loans against changes in the interest rates. 

Foreign exchange derivatives classified as cash flow hedges are 
used to hedge foreign currency risk within the operative busi-
ness. The foreign exchange derivatives classified as fair value 
hedges are used to hedge foreign currency risk of external debt 
and intragroup monetary items. 

The notional principal amount of the interest rate swaps amount 
to EUR 117 million (31 December 2015: EUR 110 million). The 
cross-currency swaps outstanding as of 31 December 2014 
were fully repaid in 2015 (notional principal amount as of 31 
December 2014: EUR 73 million).

As part of its financial risk management, NORMA Group not 
only employs traditional approaches, such as using so-called 
natural hedges to reduce US dollar exposure and rolling hedging 
with foreign currency derivatives, but has also delegated certain 
parts of its exposure to banking partners. The purpose of this 
instrument is to protect NORMA Group against any unfavourable 
exchange rate developments while at the same time letting the 
Company take advantage of positive developments in foreign 
exchange markets. A dynamic protection concept with vari-
able rate hedging is used here that analyses market trends on 
the basis of quantitative models and implements these findings 
in a technical security model. All activities must always follow 
the strict requirements of internal risk management. Foreign 

On 31 December 2015, the hedged fixed interest rate was be-
tween 1.178% and 2.0025%; the variable interest rate was the 
3-month LIBOR and the 6-month EURIBOR.

The maximum exposure to credit risk on the reporting date is 
the fair value of the derivative assets in the Consolidated State-
ment of Financial Position.

In financial year 2015 and 2014, no ineffective portion of cash 
flow hedges was recognised in profit or loss.

The effective part recognised in other comprehensive income 
excluding taxes developed as follows:

C H A N G E   I N   H E D G I N G   R E S E R V E   B E F O R E   TA X 

in EUR thousands

Balance as of 1 January 2014

Foreign currency translation effects

Reclassification in profit or loss

Net fair value changes 

Balance as of 31 December 2014

Foreign currency translation effects

Reclassification in profit or loss

Net fair value changes 

Balance as of 31 December 2015

Foreign exchange 
derivatives 

Interest rate 
swaps

Cross-currency 
swaps 

83 

−3 

−80 

−109 

−109 

−3 

110 

26 

24 

−4,223 

4 

4,146 

−2,481 

−2,554 

0 

1,544 

−1,498 

−2,508 

−2,229 

−143 

2,263 

−607 

−716 

−67 

783 

0 

0 

T   0 8 3

Total

−6,369 

−142 

6,329 

−3,197 

−3,379 

−70 

2,437 

−1,472 

−2,484 

NORMA Group SE Annual Report 2015147

Amounts due to interest rate swaps recognised in the hedging 
reserve in equity on 31 December 2015 will be released in profit 
or loss until the repayment of the loans. Amounts due to for-
eign exchange derivatives recognised in the hedging reserve in 
equity on 31 December 2015 are current and will therefore be 
released in profit or loss within the one year.

23 . TR ADE A ND OTHER R ECEIVABLES
Trade and other receivables were as follows: 

T R A D E   R E C E I VA B L E S   A N D   O T H E R   R E C E I VA B L E S 

T   0 8 5

in EUR thousands

31 Dec 2015

31 Dec 2014

An overview of the gains and losses arising from the hedging of 
fair value changes that were recognised in the financial result is 
shown in the following overview:

Trade receivables

122,781

107,536

thereof receivables from POC

Other receivables

1,460

84

0

181

122,865

107,717

G A I N S   A N D   L O S S E S   FA I R - VA L U E - H E D G E S 

T   0 8 4

in EUR thousands

2015

2014

Gains (+) on hedged items

Loss (−) on hedging instruments

11,124

−11,220

−96

1,844

−1,830

14

On the balance sheet date, trade receivables are as follows: 

T R A D E   R E C E I VA B L E S 

T   0 8 6

in EUR thousands

31 Dec 2015

31 Dec 2014

Trade receivables

Less: allowances for doubtful accounts

126,100

−3,319

122,781

109,457

−1,921

107,536

All trade receivables are due within one year. The following table 
shows the maturity analysis for overdue trade receivables and 
other current receivables that are not impaired:

T R A D E   R E C E I VA B L E S   –   M AT U R I T Y   A N A LY S I S 

T   0 8 7

As of 31 December 2015 
in EUR thousands

Trade receivables

Other receivables

As of 31 December 2014 
in EUR thousands

Trade receivables

Other receivables

Not past due

< 30 days

30–90 days

91–180 days

181 days– 
1 year

> 1 year

Total

99,408

12,888

67

1

99,475

12,889

5,959

16

5,975

2,034

0

2,034

1,831

0

1,831

632

0

632

122,752

84

122,836

Not past due

< 30 days

30–90 days

91–180 days

181 days– 
1 year

> 1 year

Total

80,308

179

80,487

15,484

0

15,484

6,829

0

6,829

3,347

0

3,347

993

2

995

542

0

542

107,503

181

107,684

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
148

On 31 December 2015 and 2014, there was no indication that 
trade receivables that were not impaired could be irrecoverable.

The amount of receivables that were impaired was as follows:

T R A D E   R E C E I VA B L E S   –   I M PA I R M E N T S 

T   0 8 8

in EUR thousands

31 Dec 2015

31 Dec 2014

The creation and release of allowances for doubtful accounts 
have been included in ‘other operating income / expenses’ in the 
Consolidated Statement of Comprehensive Income. Amounts 
charged to the allowance account are generally written off, 
when there is no expectation of recovering additional cash.

The other classes within trade and other receivables do not 
contain impaired assets.

Trade receivables impaired and provided for

Allowances for doubtful accounts

3,348

−3,319

1,954

−1,921

The maximum exposure to credit risk on the reporting date is 
the carrying amount of each class of receivables mentioned 
above. The Group does not hold any collateral as security. 

The carrying amounts of the Group’s trade and other receiv-
ables are denominated in the following currencies:

On 31 December 2015 and 2014, the trade and other receiv-
ables are unsecured. 

T R A D E   R E C E I VA B L E S   –   
C A R R Y I N G   A M O U N T   P E R   C U R R E N C Y 

T   0 8 9

Receivables of EUR 29 thousand (2014: EUR 770 thousand) 
were sold in a factoring contract.

in EUR thousands

31 Dec 2015

31 Dec 2014

Euro

US dollar

Chinese renminbi

British pound

Australian dollar

Swedish krona

Swiss franc

Indien rupee

Malaysian ringgit

Thai baht

Russian ruble

Other currencies

39,428

59,465

10,137

3,656

3,009

918

584

1,330

1,264

493

332

33,707

54,051

6,508

3,435

3,020

788

871

1,105

943

460

515

2,249

122,865

2,314

107,717

All trade receivables were impaired by specific valuation allow-
ances. There have been no general allowances. Movements 
on the Group provision for impairment of trade receivables are 
as follows:

T R A D E   R E C E I VA B L E S   –   
D E V E L O P M E N T   I M PA I R M E N T S  

T   0 9 0

in EUR thousands

2015

2014

ABS programme
In 2014, NORMA Group entered into a revolving asset purchase 
agreement (Receivables Purchase Agreement) with Weinberg 
Capital Ltd. (special purpose entity). Within the agreed struc-
ture, NORMA Group sold trade receivables in the context of an 
ABS transaction which was successfully initiated in December 
2014. Receivables are sold by NORMA Group to a special pur-
pose entity.

As of 31 December 2015, domestic NORMA Group entities had 
sold receivables in an amount of EUR 13.9 million (31 December 
2014: EUR 11.9 million) under this asset-backed securities (ABS) 
programme with a maximum volume of EUR 25 million. From 
the receivables sold, EUR 3.6 million (31 December 2014; EUR 
1.9 million) were retained as loss reserves and were not paid 
out. These assets were recognised as other financial assets. 
The basis for this transaction is the transfer of trade receivables 
of individual NORMA Group subsidiaries to a special purpose 
entity with a framework of undisclosed assignment. This special 
purpose entity (SPE) is not consolidated under IFRS 10, because 
neither the power over the SPE is attributable to the NORMA 
Group nor the NORMA Group has an essential self-interest and 
no connection between power and variability of the returns of 
the special purpose entity exists. 

As of 1 January

Additions

Amounts used

Reversals

Currency effects

As of 31 December

1,921

1,359

−202

−54

295

3,319

1,638

445

−178

−20

36

1,921

The requirements for a receivables transfer according to IAS 
39.15 are met, since the receivables are transferred accord-
ing to IAS 39.18 a). Verification in accordance with IAS 39.20 
shows that substantially all risk and rewards were neither 
transferred nor retained. Therefore, according to IAS 39.30, 
NORMA Group’s continuing involvement must be recognised. 

NORMA Group SE Annual Report 2015 
 
 
149

This  continuing involvement in the amount of EUR 251 thousand 
(31 December 2014: EUR 320 thousand) includes the maximum 
amount that NORMA Group could conceivably have to pay back 
under the default guarantee and the expected interest pay-
ments until the payment is received for the carrying amount of 
the receivables transferred. The fair value of the guarantee / in-
terest payments to be assumed has been estimated at EUR 1 
thousand (31 December 2014: EUR 4 thousand), taken through 
profit or loss and recognised under other liabilities.

Receivables from construction contracts
Trade receivables include the following receivables from cus-
tomer-specific contract production recognised using the per-
centage of completion method: 

On 31 December 2015, impairments were made on inventories 
amounting to EUR 3,957 thousand (31 December 2014: EUR 
2,415 thousand).

On 31 December 2015 and 2014, the inventories are not col-
lateralised with the exception of the customary business res-
ervations of title.

25. OTHER NON - FIN A NCIAL AS SE TS
Other non-financial assets were as follows:

O T H E R   N O N - F I N A N C I A L   A S S E T S 

T   0 9 4

in EUR thousands

31 Dec 2015

31 Dec 2014

R E C E I VA B L E S   F R O M   C O N S T R U C T I O N   C O N T R A C T S  

T   0 9 1

Deferred costs

VAT assets

in EUR thousands

31 Dec 2015

31 Dec. 2014

Receivables against factor

Production costs, including result from 
construction contracts

Payments received on account

1,460

0

1,460

162

−699

−537

Receivables from construction contracts include customer-spe-
cific contract production with an asset-side balance, whose 
production costs, taking account of profit shares and loss-
free valuation, exceed the payments received on account. The 
amounts due to customers in financial year 2014 are included 
in payments received.

Prepayments

Reimbursement insurance contracts

Other assets

3,575

5,836

324

2,635

170

1,405

1,558

5,115

222

2,557

170

1,705

13,945

11,327

26. OTHER FIN A NCIAL AS SE TS
Other financial assets were as follows:

O T H E R   F I N A N C I A L   A S S E T S 

T   0 9 5

in EUR thousands

31 Dec 2015

31 Dec 2014

The following table shows the gross amounts of the construc-
tion contracts as of 31 December 2015 and 2014:

Receivables from the ABS programme

Other assets

3,593

263

3,856

1,866

332

2,198

G R O S S   A M O U N T   C U S T O M E R   C O N T R A C T S 

T   0 9 2

in EUR thousands

31 Dec 2015

31 Dec 2014

Receivables from the ABS programme include reserves for the 
trade receivables sold  Note 23 ‘Trade and Other Receivables.’ 

Amounts due from customers  
for contract work

Amounts due to customers  
for contract work

24. IN VENTORIES
Inventories were as follows:

I N V E N T O R I E S  

1,460

0

1,460

0

−537

−537

T   0 9 3

in EUR thousands

31 Dec 2015

31 Dec 2014

Raw materials

Work in progress

Finished goods and goods for resale

31,484

20,266

78,152

30,418

16,163

68,296 

 129,902 

 114,877 

27. EQUIT Y

Subscribed capital
The subscribed capital of the Company on 31 December 2014 
and 2013 amounted to EUR 31,862 thousand and was fully paid 
in. It is divided into 31,862,400 shares with no par value and 
a notional value of EUR 1. The liability of the shareholders for 
the obligations of the Company to its creditors is limited to this 
capital. The amount of the subscribed capital is not permitted 
to be distributed by the Company to its shareholders. 

Authorised and conditional capital
The Management Board is entitled to increase the share capital 
by up to EUR 12,744,960.00 until 19 May 2020 by issuing up to 
12,744,960 new no-par value registered shares in exchange for 
cash and / or contributions in kind either once or several times 
by resolution of the Annual General Meeting held on 20 May 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
150

2015, with the approval of the Supervisory Board, whereby the 
subscription rights of shareholders may be restricted (authorised 
capital 2015).

Capital reserve
The capital reserve contains:

The share capital is being increased by up to EUR 3,186,240.00 
by resolution of the Annual General Meeting on 20 May 2015 
by issuing up to 3,186,240 new no-par value registered shares 
to grant convertible bonds and / or bonds with warrants (con-
ditional capital 2015).

The resolutions of the Annual General Meeting of 6 April 2011, au-
thorised capital 2011 and conditional capital 2011, were repealed.

•  amounts (premiums) received for the issuance of shares,
•  premiums paid by shareholders in exchange for the granting 

of a preference for their shares,

•  amounts resulting from other capital contributions of the 

owners.

Management incentive schemes
In the second quarter of 2015, the Matching Stock Programme 
(M S P)  for  the  Management  Board  of  N O R M A  Group  was 
switched over to cash settlement by resolution of the Super-
visory Board. Due to the change in classification, EUR 6,278 
thousand were recognised directly in equity as a reduction of 
the capital reserve against a corresponding provision.

Retained earnings
Retained earnings consisted of the following:

D E V E L O P M E N T   R E TA I N E D   E A R N I N G S 

in EUR thousands

Balance as of 31 December 2013

Profit for the year

Dividends paid

Effect before taxes

Tax effect

Balance as of 31 December 2014

Profit for the year

Dividends paid

Effect before taxes

Tax effect

Retained 
earnings

87,956 

54,722 

−22,304 

120,374 

73,680 

−23,897 

Remeasure-
ments of post 
employment 
benefit  
obligations

IPO costs 
directly netted 
with equity

Reim-
bursement 
IPO-costs by 
shareholder

Acquisition  
of non- 
controlling 
interest

Effects  
from the 
application  
of IAS 19R

−1,441 

−4,640 

4,681 

−2,429 

839 

−1,619 

453 

T   0 9 6

Total

84,966 

54,722 

−22,304 

−1,619 

453 

−2,607 

−4,640 

4,681 

−2,429 

839 

116,218 

−491 

90 

73,680 

−23,897 

−491 

90 

Balance as of 31 December 2015

170,157 

−3,008 

−4,640 

4,681 

−2,429 

839 

165,600 

A dividend of EUR 23,897 thousand (EUR 0.75 per share) was 
paid to the shareholders of NORMA Group after the Annual Gen-
eral Meeting in May 2015, which reduced the retained earnings. 

NORMA Group SE Annual Report 2015 
 
 
 
 
151

Other reserves
Other reserves consisted of the following:

D E V E L O P M E N T   O T H E R   R E S E R V E S 

T   0 9 7

in EUR thousands

Foreign 
exchange rate 
differences on 
translating for-
eign operations

Cash flow 
hedges

Total

Balance as of 1 January 2014

−4,370 

−9,487  −13,857 

Currency translation

Effect before taxes

Tax effect

Balance as of  
31 December 2014

Currency translation

Effect before taxes

Tax effect

Balance as of  
31 December 2015

2,989 

−962 

14,326 

14,326 

2,989 

−962 

−2,343 

4,839 

2,496 

18,050 

18,050 

895 

−313 

895 

−313 

−1,761 

22,889 

21,128 

28 . SH AR E- BASED PAYMENTS

Management incentive schemes

The Matching Stock Programme
The Matching Stock Programme (MSP) for the Management 
Board provides a long-term incentive to commit to the success 
of the Group. The MSP is a share-based option. To this end, 
the Supervisory Board specifies a number of share options to 
be granted each financial year with the proviso that the Man-
agement Board member makes a corresponding personal in-
vestment in the Group.

The shares involved in the share options are those shares al-
located or acquired and qualified as part of the MSP defined in 
the Management Board contract. The number of share options 
is calculated by multiplying the qualified shares (2015: 85,953; 
2014: 108,452) held at the time of allotment by the option fac-
tor specified by the Supervisory Board. A new option factor is 

set for every tranche (the option factor for 2015 is 1.5; 2014: 
1.5). The first tranche was allocated on the day of the IPO. The 
other tranches will be allocated on 31 March each following 
year. There are therefore 128,929 share options in the 2015 
financial year (2014: 162,679 share options). The holding pe-
riod is four years (on 31 March 2019 for the 2015 tranche, on 
31 March 2018 for the 2014 tranche, on 31 March 2017 for 
the 2013 tranche and on 31 March 2016 for the 2012 tranche). 
Non-forfeitable claims out of the options are earned pro rata 
over the respective performance period. The exercise price for 
the outstanding tranches will be the weighted average of the 
respective closing price of the Group’s share on the 60 trading 
days directly preceding the allocation of each tranche. Dividend 
payments by the Group during the vesting period are deducted 
from the exercise price of each tranche. 

The options of a tranche can only be exercised within a period 
of two years following the expiration of the holding period. In 
order for an option to be exercised, the weighted average of the 
last ten trading days must be at least 1.2 times of the exercise 
price. The pay-out is limited to 2% of the average (adjusted) 
EBITA (tranches 2012, 2013, 2014 and 2015) during the holding 
period. When the option is exercised, the Group can decide 
whether to settle the option in shares or cash.

In the second quarter of 2015, the MSP for the Management 
Board of NORMA Group was switched over to cash settlement 
by resolution of the Supervisory Board. Due to the change in 
classification of the stock options from being a settlement in 
equity instruments to a cash settlement, the proportional fair 
value of the options were recalculated at the time of the change 
in estimates. The proportional expenses for the year 2015 up 
to the date of change in the amount of EUR 135 thousand were 
recognised within the capital reserve through profit or loss. The 
pro rata fair value on the date of the change in the assessment 
in the amount of EUR 6,278 thousand was recognised directly 
in equity as a reduction of the capital reserve against a corre-
sponding provision.

The Group used the following parameters at the date of transition 
for its evaluation of the proportional fair value of the tranches:

PA R A M E T E R S   M S P 

T   0 9 8

Expected duration until exercise in years

Exercise price in EUR

Risk-free interest rate in %

Expected volatility of share price in %

Expected dividend payment in %

Proportional fair value per “share unit” in EUR

Fair value per “share unit” in EUR as of 31 März 2015

Expected cap (2% of the average EBITA during the holding period)

Share price as of 31 March 2015 in EUR

Tranche  
MSP 2011

Tranche  
MSP 2012

Tranche  
MSP 2013

Tranche  
MSP 2014

n / a

19.05

n / a

n / a

n / a

1.2

15.92

−0.25

32.00

2.00

2.2

22.36

−0.24

32.00

2.00

3.2

39.46

−0.20

32.00

2.00

2,265,310

2,040,151

1,527,790

444,581

13.93

13.93

46.87 

13.95

14.65

46.87 

12.84

18.17

46.87 

5.88

17.30

46.87 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
152

The determination of fair value, which is the basis for determin-
ing the pro rata provision on the balance sheet date, was carried 
out using a Monte-Carlo-Simulation. The expected volatilities 
are set to be the historical volatility of the three-year period 
before the valuation date. Due to the cash settlement, the op-
tions are valued at each balance sheet date and the resulting 
changes in fair value are recognised through profit or loss, 
whereby the prorated expenses were ratably recognised over 
the performance period.

The option rights granted under the MSP changed as follows in 
the 2015 and 2014 financial years:

D E V E L O P M E N T   O F   T H E   M S P   O P T I O N   R I G H T S  

T   0 9 9

Tranche  
MSP 2011

Tranche  
MSP 2012

Tranche  
MSP 2013

Tranche  
MSP 2014

Tranche  
MSP 2015

Expected duration until exercise in years

 n / a 

 0.42 

 1.42 

 2.42 

 3.42 

Proportional fair value per outstanding “share units” in EUR  
as of 31 December 2015

Fair value per “share unit” in EUR as of 31 December 2015

Exercise price in EUR

n / a  2,395,798.00   2,049,470.00 

 840,766.00

 354,391.00 

n / a

 19.05 

 15.73 

 15.17 

 15.39 

 21.61 

 8.25 

 38.71 

 7.03 

 44.09 

Balance as of 31 December 2013

Tentatively granted “share units”

Exercised

Lapsed

162,679

162,679

162,679

0

162,679

Balance as of 31 December 2014

162,679

162,679

162,679

162,679

Balance as of 31 December 2014

Tentatively granted “share units”

Exercised

Lapsed

162,679

162,679

162,679

162,679

 162,679 

 8,438 

 16,875 

 25,313 

0

0

0

128,929

Balance as of 31 December 2015

0

154,241

145,804

137,366

128,929

In the financial year 2015, expenses in the amount of EUR 1,762 
thousand (2014: EUR 541 thousand) resulting from the MSP 
were recognised in employee benefits expense against a corre-
sponding addition within the provisions. The total provision for 
the MSP amounts to EUR 5,640 thousand as of 31 December 
2015 (31 December 2014: EUR 0 thousand).

year prior to the grant date. Once four years have elapsed, the 
number of share units granted at the start of the performance 
period is adjusted based on the performance the Company 
has achieved, incorporating both the targets defined during 
the performance period and the Company / regional factor. 

Long-Term Incentive Plan
In financial year 2013, NORMA Group installed a share-based, 
long-term, variable compensation component for executives 
and certain other groups of employees (Long-Term Incentive 
Plan). The Long-Term Incentive Plan (LTI) is a share-based pay-
ment, cash settled plan that takes into account both the per-
formance of the Company and the share price development.

The participants receive a preliminary number of share units 
(virtual shares) at the start of the performance period based on 
a percentage of the respective base salary multiplied by a con-
version rate. The conversion rate is determined based on the av-
erage share price of the previous 60 trading days of the  calendar 

The goal achievement factor, measured by adjusted EBITA, 
as well as the Company / regional factor are applied as per-
formance targets. The goal achievement factor is based on 
the adjusted EBITA of NORMA Group. The absolute adjusted 
EBITA target is determined for every year of the performance 
period based on the budgeted value. After conclusion of the 
four-year-period, the yearly recorded adjusted EBITA values are 
defined as a percentage in relation to the target values and 
averaged out over the four years. Allocation occurs above a 
goal achievement ratio of 90%. Between 90% and 100% goal 
achievement, every percentage point amounts to 10 percentage 
points of goal achievement factor. Between 100% and 200% 
goal achievement, the goal achievement factor grows by 1.5 
percentage points per percentage point of goal achievement.

NORMA Group SE Annual Report 2015The company factor is determined by the Group Senior Man-
agement based on the Company’s development, as well as the 
development in relation to comparable companies. In addition 
to this, the development of free cash flows is taken into account 
when determining the factor. At the discretion of the Group 
Senior Management, unanticipated developments can also be 
taken into account and the company factor corrected either 
downward or upward accordingly. The factor can assume values 
between 0.5 and 1.5.

The regional factor is defined by the Group Senior Management 
prior to pay-out and can assume a value between 0.5 and 1.5. 
The factor takes into account the results of the region, as well 
as any region-specific aspects. 

The value of the share units is then determined at the end 
of the fourth calendar year based on the average share price 
of the last 60 days of trading in this fourth year. In case the 
calculated Long-term Incentive pay-out exceeds 250% of the 
initial grant value, the maximum pay-out is capped at 250%. 
The value determined is paid out to the participants in cash in 
May of the fifth year.

The LTI is a group-wide and global compensation instrument 
with a long-term orientation. Due to the coupling to the devel-
opment not only of the stock price, but also the Company’s 
performance, the LTI provides an additional incentive to cre-
ate value through value-based action, aligned with the goals of 
NORMA Group. 

The determination of fair value, which is the basis for determining 
the pro rata provision on the balance sheet date, was performed 
using a Monte-Carlo-simulation. Due to the cash settlement of 
the virtual share units, the fair value is measured on each bal-
ance sheet date and the resulting changes in the fair value are 
recognised in income or loss. The allocation of the expenses is 
made on a pro rate basis over the performance period.

153

The share units granted under the LTI changed as follows in the 
2015 and 2014 financial years:

D E V E L O P M E N T   LT I 

T   10 0

in EUR thousands

Expected duration until exercise 
in years

Fair value per “share unit” in EUR 
as of 31 December 2015

Share price when granted in EUR

1st Tranche 
LTI 2013

2nd Tranche 
LTI 2014

3rd Tranche 
LTI 2015

 1.00 

 2.00 

 3.00 

 45.29 

 20.68 

 48.43 

 36.40 

 46.60 

 36.89 

Balance as of 31 December 2014

31,884

23,385

Tentatively granted “share units”

Exercised

Lapsed

 - 

 726 

 - 

 - 

0

39,726

 - 

-

 1,241 

 1,670 

Balance as of 31 December 2015

31,158

22,144

38,056

in EUR thousands

Expected duration until exercise 
in years

Fair value per “share unit” in EUR 
as of 31 December 2014

Share price when granted in EUR

1st Tranche 
LTI 2013

2nd Tranche 
LTI 2014

 2.00 

 3.00 

 35.30 

 20.68 

 36.72 

 36.40 

Balance as of 31 December 2013

37,122

Tentatively granted “share units”

Exercised

Lapsed

0

24,768

 - 

 - 

 - 

 5,238 

 1,383 

Balance as of 31 December 2014

31,884

23,385

In financial year 2015, expenses resulting from the LTI in the 
amount of EUR 1,178 thousand (2014: EUR 492 thousand) were 
recorded under personnel expense and within a correspond-
ing provision. In total, the provision for the LTI amounts to 
EUR 1,955 thousand as of 31 December 2015 (2014: EUR 777 
thousand).

2 9. R E TIR EMENT BENEFIT OBLIG ATIONS
Retirement benefit obligations result mainly from two German 
pension plans and a Swiss post-employment benefit plan.

The German defined benefit pension plan for NORMA Group 
employees was closed for new entrants in 1990 and provides 
benefits in case of retirement, disability, and death as life-long 
pension payments. The benefits entitlements depend on years 
of service and salary. The portion of salary that is above the 
income threshold for social security contribution leads to higher 
benefit entitlements compared to the portion of the salary up to 
that threshold. Although the plan was closed in 1990, NORMA 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements154

Group is still exposed to certain actuarial risks associated with 
defined benefit plans, such as longevity and compensation in-
creases. Due to the amount of the obligation and the composi-
tion of the plan participants, approximately 95% are pensioners, 
a significant change in the actuarial assumptions would have 
no significant effects on NORMA Group. Employees hired  after 
1990 are eligible under a defined contribution scheme. The con-
tributions are paid into an insurance contract providing lump 
sum payments in case of retirements and death.

Furthermore, in fiscal year 2015, a plan for members of the 
Management Board was established. This second German de-
fined benefit plan is based on a direct commitment to an annual 
retirement payment to for members of the Management Board 
of NORMA Group. The annual retirement payment is measured 
as a percentage of the pensionable income. The pension en-
titlement arises when the contract has expired, but not before 
reaching the age of 65, or if that individual is unable to work. 
The percentage depends on the number of years of service as a 
Management Board member. The percentage amounts to 4% of 
the last monthly fixed salary prior to leaving for each completed 
year of service. The percentage can increase to a maximum of 
55%. Furthermore, a survivor’s pension is to be provided as 
well. The obligations arise from the plan are subject to certain 
actuarial risks associated with defined benefit plans, such as 
longevity and compensation increases.

Besides the German plans, there is a further benefit plan in 
Switzerland resulting from the Swiss “Berufliches Vorsorgege-
setz” law (BVG). According to the BVG, each employer has to 
grant post-employment benefits for qualifying employees. The 
plan is a capital-based plan under which the Company has to 
make contributions equivalent to at least the limits specified in 
the plan conditions for employee contributions. These plans are 
administered by foundations that are legally separated from the 
entity and are subject to the BVG. The Group has outsourced 
the investment process to the Foundation, which sets the stra-
tegic asset allocation in its group life portfolio. All regulatory 
granted obligations out of the plan are reinsured by an insurance 
company. This covers risks of disability, death and longevity. 
Furthermore, there is, for the retirement assets invested, a 100% 
capital and interest guarantee. In the case of a shortfall, the 
employer and plan participants’ contribution might be increased 
according to decisions of the relevant foundation board. Strate-
gies of the foundation boards to make up for potential shortfalls 
are subject to approval by the regulator.

Besides the plans described in Germany and Switzerland, 
NORMA Group also participates in a multi-employer pension 
plan in the US for the benefit of employees of one of its US 
based plants. NORMA Group’s obligation to participate in the 
fund arises from the agreement with the employees’ labor 
 orga nisation. The multi-employer pension plan is governed by 

US federal law under which the plan funds are held in trust and 
the plan administration and procedures substantially governed 
by federal regulation. The multi-employer pension plan is a de-
fined benefit plan, and would normally be treated as such based 
on its associated actuarial estimates; however the plan trustees 
do not provide the participating employers with sufficient infor-
mation to individually account for the plan (or their portioned 
participation therein) as a defined benefit plan. For this reason, 
the plan is being treated in accordance with the rules for defined 
contribution pension plans (IAS 19.34). The share of contribu-
tions that NORMA Group paid to the pension schemes in the 
previous financial year amounts to EUR 1.2 million (2014: EUR 
0.9 million). Contributions to the plan are recognised directly in 
personnel expenses for the period.  Future changes to the con-
tributions, if any, would be determined through negotiations with 
the workers’ organisation, as they may be slightly modified from 
time to time by regulation, and except for which NORMA Group 
has no other fixed commitment to the plan. Conditionally, in the 
unlikely event that NORMA Group withdraws from the fund or a 
significant employer in the fund experiences a major solvency 
event, additional future contribution payment obligations could 
arise. The funded status of the multi-employer plan is re ported 
annually by the US Department of Labor, and is influenced by 
various factors, including investment performance, inflation, 
changes in demographics and changes in the participants’ 
 levels of performance. Based on the information provided by 
the plan administrator the plan is undercapitalised. The value 
of the undercapitalisation amount to USD 833.9 million for all 
plan participants (approximately 155 companies). The portion 
of NORMA Group to this shortfall is 2.1% (based on provided 
information for 2014). NORMA Group has formed a provision 
of EUR 0 thousand (31 Dec. 2014: EUR 172 thousand) for ex-
pected increases in contribution rates that arise from events 
in past periods. The expected employer contributions to the 
pension schemes for the following year 2016 amount to EUR 
1,277 thousand. 

Reconciliation of defined benefit obligations (DBO)  
and plan assets
The amounts included in the Group’s Consolidated Financial 
Statements arising from its post-employment defined benefit 
plans are as follows:

C O M P O N E N T S P E N S I O N L I A B I L I T Y 

T   10 1

in EUR thousands

31 Dec 2015

31 Dec 2014

Present value of obligations

Fair value of plan assets

Liability in the balance sheet

15,785

3,834

11,951

15,130

2,859

12,271

The reconciliation of the net defined benefit liability (liability in 
the balance sheet) is as follows:

NORMA Group SE Annual Report 2015 
155

R E C O N C I L I AT I O N   O F   T H E   
N E T   D E F I N E D   B E N E F I T   L I A B I L I T Y  

T   10 2

R E C O N C I L I AT I O N   O F   C H A N G E S   
I N   T H E   FA I R   VA L U E   O F   P L A N   A S S E T S 

T   10 4

in EUR thousands

2015

2014

in EUR thousands

2015

2014

As of 1 January

Current service cost

Past service cost

Administration costs

Interest expenses

Remeasurments:

 Return on plan assets excluding amounts 
included in net interest expenses

 Actuarial (gains) losses from changes  
in demographic assumptions

 Actuarial (gains) losses from changes  
in financial assumptions

  Experience (gains) losses

Employer contributions

Benefits paid

Settlement payments

Foreign currency translation effects

536

−195

19

165

−240

−181

902

0

−228

−628

−591

121

1,236

307

−19

−176

−776

0

16

12,271

10,869

As of 1 January

436

Interest income

0

17

266

Remeasurements:

 Return on plan assets excluding amounts 
included in net interest expenses

Employer contributions

Plan participants contributions

95

Benefits paid

Foreign currency translation effects

Fair value of plan assets at end of year

2,859

52

240

228

536

−384

303

3,834

2,038

46

−95

176

989

−344

49

2,859

Disaggregation of plan assets
The allocation of the plan assets of the benefit plans is as follows:

D I S A G G R E G AT I O N   O F   P L A N   A S S E T S  

T   10 5

As of 31 December

11,951

12,271

in EUR thousands

2015

2014

A detailed reconciliation for the changes in the DBO is provided 
in the following table:

Asset class

Insurance contracts

Cash deposit

R E C O N C I L I AT I O N   O F   C H A N G E S   I N   T H E   D B O 

T   10 3

Equity securities

in EUR thousands

2015

2014

Total

3,787

2,822

41

6

33

4

3,834

2,859

As of 1 January

Current service cost

Past service cost

Administration costs

Interest expenses

Remeasurments:

 Actuarial (gains) losses from changes in 
demographic assumptions

 Actuarial (gains) losses from changes in 
financial assumptions

  Experience (gains) losses

Plan participants contribution

Benefits paid

Settlement payments

Foreign currency translation effects

As of 31 December

15,130

12,907

536

−195

19

217

436

0

17

312

Cash deposits and equity securities have quoted prices in ac-
tive markets. The values for insurance contracts represent the 
redemption value. No quoted prices in an active market are 
available for these.

Actuarial assumptions
The principal actuarial assumptions are as follows:

−181

1,236

A C T U A R I A L   A S S U M P T I O N S  

T   10 6

902

0

536

−1,012

−591

424

15,785

307

−19

989

−1,120

0

65

15,130

in %

Discount rate

Inflation rate

Future salary increases

Future pension increases

2015

2014

1.40

1.62

2.30

1.61

1.62

1.71

2.34

1.70

The total defined benefit obligation at the end of financial year 
2015 includes EUR 7,221 thousand for active employees, EUR 
80 thousand for former employees with vested benefits and EUR 
8,484 thousand for retirees and surviving dependents.

Settlement payments in the amount of EUR 591 thousand relate 
to the liquidation of Nordic Metalblok, Italy, in financial year 2015.

A detailed reconciliation of the changes in the fair value of plan 
assets is provided in the following table:

The biometric assumptions are based on the 2005 G Heubeck 
life-expectancy tables for the German plan and on the life-ex-
pectancy tables of the BVG 2010 G for the Swiss plan.

Sensitivity analysis
If the discount rate was to differ by +0.25% / −0.25% from the 
interest rate used on the balance sheet date, the defined ben-
efit obligation for pension benefits would be an estimated EUR 
513 thousand lower or EUR 545 thousand higher. If the future 
pension increase used was to differ by +0.25% / −0.25% from 
management’s estimates, the defined benefit obligation for 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
 
 
 
 
 
 
 
 
156

 pension benefits would be an estimated EUR 185 thousand 
higher or EUR 174 thousand lower. The reduction / increase of 
the mortality rates by 10% results in an increase / deduction of 
life expectancy depending on the individual age of each ben-
eficiary. That means, for example, that the life expectancy of a 
male NORMA Group employee age 55 years as of 31 December 
2015 increases / decreases by approximately one year. In order 
to determine the longevity sensitivity, the mortality rates were 
reduced / increased by 10% for all beneficiaries. The effect on 
DBO as of 31 December 2015 due to a 10% reduction / increase 
in mortality rates would result in an increase of EUR 812 thou-
sand or a decrease of EUR 839 thousand.

When calculating the sensitivity of the defined benefit obligation 
to significant actuarial assumptions, the same method (present 
value of the defined benefit obligation calculated with the pro-
jected unit credit method) has been applied as when calculat-
ing the post-employment benefit obligation recognised in the 
Consolidated Statement of Financial Position. Increases and 
decreases in the discount rate or rate of pension progression 
which are used in determining the DBO do not have a symmet-
rical effect on the DBO due to the compound interest effect 
created when determining the net present value of the future 
benefit. If more than one of the assumptions are changed si-
multaneously, the combined impact due to the changes would 
not necessarily be the same as the sum of the individual effects 
due to the changes. If the assumptions change at a different 
level, the effect on the DBO is not necessarily in a linear relation.

Future cash flows
Employer contributions expected to be paid to the post-employ-
ment defined benefit plans in financial year 2016 are EUR 274 
thousand (2014: EUR 222 thousand).

Expected payments from post-employment benefit plans are 
as follows:

E X P E C T E D   PAY M E N T S   F R O M   
P O S T- E M P L OY M E N T   B E N E F I T   P L A N S 

in EUR thousands

Expected benefit payments

2016 

2017 

2018 

2019 

2020 

2021 – 2025

in EUR thousands

Expected benefit payments

2015 

2016 

2017 

2018 

2019 

2020 – 2024

T   10 7

2015

819

802

787

771

753

3,702

2014

793

779

764

750

736

3,485

The weighted average duration of the defined benefit obligation 
is 11.8 years (2014: 10.9 years).

NORMA Group SE Annual Report 2015 
 
157

3 0. PROVISIONS
The development of provisions is as follows:

D E V E L O P M E N T   O F   P R O V I S I O N S 

T   10 8

in EUR thousands

Guarantees

Severance

Early retirement

Other personnel-related obligations

Outstanding credit notes

Outstanding invoices

Others

Total provisions

in EUR thousands

Guarantees

Severance

Early retirement

Other personnel-related obligations

Outstanding credit notes

Outstanding invoices

Others

Total provisions

As of  
1 Jan 2015

Additions

Amounts 
used

Unused 
amounts 
reversed

Interest 
accrued

Transfers

Foreign 
currency 
translation

As of  
31 Dec 
2015

1,391

1,004

3,321

4,206

1,285

1,049

2,093

14,349

340

618

1,986

10,693

842

773

1,261

16,513

−147

−723

−1,919

−3,447

−434

−1,049

−1,274

−8,993

−380

0

0

−5

−627

−24

−133

−1,169

0

0

22

0

0

0

0

22

0

0

0

−7

0

0

0

−7

22

0

0

41

6

49

−19

99

1,226

899

3,410

11,481

1,072

798

1,928

20,814

As of  
1 Jan 2014

Additions

Amounts 
used

Unused 
amounts 
reversed

Interest 
accrued

Transfers

Foreign 
currency 
translation

As of  
31 Dec 
2014

2,144

549

2,883

3,963

1,391

802

1,886

13,618

173

955

1,717

1,749

985

1,010

1,005

7,594

−206

−472

−1,390

−1,817

−616

−307

−619

−739

0

0

−34

−466

−541

−216

0

0

111

90

0

0

0

0

−30

0

247

0

0

0

19

2

0

8

−9

85

37

1,391

1,004

3,321

4,206

1,285

1,049

2,093

−5,427

−1,996

201

217

142

14,349

P R O V I S I O N S   –   S P L I T   C U R R E N T  /  N O N - C U R R E N T   

T   10 9

in EUR thousands

Guarantees

Severance

Early retirement

Other personnel-related obligations

Outstanding credit notes

Outstanding invoices

Others

Total provisions

31 December 2015

31 December 2014

Total

1,226

899

3,410

11,481

1,072

798

1,928

20,814

thereof 
current

thereof 
non-current

940

899

0

4,588

1,072

798

1,675

9,972

286

0

3,410

6,893

0

0

253

10,842

Total

1,391

1,004

3,321

4,206

1,285

1,049

2,093

14,349

thereof 
current

thereof 
non-current

1,085

1,004

0

1,830

1,285

1,049

1,889

8,142

306

0

3,321

2,376

0

0

204

6,207

Early retirement contracts
Employees at NORMA Group in Germany can in general en-
gage in an early retirement contract (“Altersteilzeit”). In the first 
phase, the employee works 100% (“Arbeitsphase”). In the sec-
ond phase, he / she is exempt from work (“Freistellungsphase”). 
The employees receive half of their payment for the total early 
retirement-phase as well as top-up payments (including social 
security costs paid by the employer). The duration of the early 
retirement has a maximum of six years.

The accounting for early retirement (“Altersteilzeit”) is based on 
actuarial valuations taking into account assumptions such as 
a discount rate of 0.61% (2014: 0.61%) as well as the 2005 
G Heubeck life-expectancy tables. For signed early retirement 
contracts, a liability has been recognised. The liability includes 
top-up payments (“Aufstockungsbeträge”) as well as deferred 
salary payments (“Erfüllungsrückstände”).

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
158

Guarantees
Provisions for guarantees include provisions due to circum-
stances where a final agreement has not yet been achieved 
and provisions based on experience (customer claim quota, 
amount of damage, etc.). Future price increases are considered 
if material.

Severance payments
Provisions for severance payments include expected severance 
payments for NORMA Group employees due to circumstances 
where a final agreement has not yet been reached. The pro-
visions will be paid out in the following financial year and are 
therefore reported under the current provisions. 

Other personnel-related provisions
Other personnel-related provisions are as follows:

P R O V I S I O N S   –   O T H E R   P E R S O N N E L- R E L AT E D   

T   110

31 December 2015

31 December 2014

in EUR thousands

Notes

Total

thereof 
current

thereof 
non-current

LTI – Board Members

LTI – Management

STI – Board Members

Matching stock programme (MSP)

Jubilee provisions

Other personnel related

(28)

(28)

1,758

1,955

460

5,640

770

898

11,481

958

0

460

2,396

0

774

4,588

800

1,955

0

3,244

770

124

6,893

Total

1,562

777

380

0

675

812

4,206

thereof 
current

thereof 
non-current

687

0

380

0

0

763

1,830

875

777

0

0

675

49

2,376

The Company’s Long-Term Incentive (LTI) of the Management 
Board consists of two different long-term compensation ele-
ments. The variable compensation is designed differently de-
pending on the time when a Board member took office. With 
the Board members occurred before 2015, it consists of an 
EBITA component and an operating free cash flow before ex-
ternal use (FCF) component, each of which are observed over 
a period of three years (performance period). A new three year 
performance period begins every year. Both components are 
calculated by multiplying the average annual adjusted EBITA 
and FCF values actually achieved in the performance period 
by the adjusted EBITA and FCF bonus percentages specified 
in the employment contract. In the second step, the actual 
value of a component is compared to the medium-term plan 
approved by the Supervisory Board to evaluate the Company’s 
performance and adjustments are made to the LTI plan. The LTI 
plan is limited to two and a half times the amount that would 
be arrived at on the basis of the figures in the Company’s me-
dium-term plan. If the actual value is lower than the planned 
value, the LTI plan is reduced on a straight-line basis down to 
a minimum of EUR 0 if the three year targets are missed by a 
significant amount. Due to the calculation of the variable re-
muneration based on future results of the Group, uncertainties 
exist regarding the amount of the future outflows. Parts of the 
long-term compensation  component will be paid out in the first 

half of the following financial year and are therefore reported 
under the current provisions.

When  entering  service  in  the  reporting  year,  the  variable 
compensation  of  the  Management  Board  consists  of  the 
NORMA-VA-Bonus. This variable remuneration, for the mem-
bers of the Management Board which are not part of the MSP, 
provides a long-term incentive for the Management Board to 
work hard to make the Company successful. The LTI is an ap-
preciation bonus that is based on the Group’s performance. The 
Board member receives a percentage of the calculated increase 
in value. The NORMA Value Added Bonus corresponds to the 
percentage of the average increase in value from the current 
and the two previous financial years. The annual increase in 
value is calculated using the following formula: 

NORMA Value Added =   

(EBIT × (1 − s)) 

−  (WACC × invested capital). 

The calculation of the first component is based on the consoli-
dated earnings before interest and taxes (Group EBIT) for the 
financial year and the average corporate tax rate (s). The sec-
ond component is calculated from the Group cost of capital 
(WACC) multiplied by the capital invested. The NORMA Value 
Added Bonus is limited to a fixed annual salary. 75% of the 

NORMA Group SE Annual Report 2015 
 
159

amount  attributable to the LTI is paid to each Management 
Board member the following year. The Company then uses the 
remaining 25% attributable to the LTI to purchase shares of 
NORMA Group SE in the name and on behalf of the individual 
Board members. Alternatively, the Company may pay out this 
balance to the Board member. In this case, the Management 
Board obligates itself to purchase shares of NORMA Group SE 
with the balance of this amount within 120 days after the annu-
al financial statements are approved at the Supervisory Board 
meeting. The Management Board member may not dispose of 
the shares for four years. Dividends and subscription rights are 
to be made freely available to the Management Board member. 
If a Board member takes office in the current financial year or 
does not work for the Company for a full twelve months in a 
financial year, the LTI is to be reduced proportionally (pro rata). 
Upon termination of the employment contract, a Management 
Board member may dispose of his shares only after 12 months 
of leaving the Company.

The LTI for Management (Long-Term Incentive Plan) is a vari-
able compensation component based on the share price of the 
NORMA Group. A detailed description can be found in  Note 
28 ‘Share-based Payments.’ 

The STI of the Management Board (Short-Term Incentive Plan) 
results from short term variable cash payment. A description 
can be found within the Remuneration Report for the Manage-
ment and Supervisory Boards. 

In the second quarter of 2015, the Matching Stock Programme 
(MSP) for NORMA Group’s Management Board was changed 
to cash settlement by decision of the Supervisory Board. The 
accounting treatment has been modified accordingly  Note 28 
‘Share-based Payments.’ This leads to an increase in provisions 
by EUR 6,278 thousand at the date of change, of which EUR 
2,265 thousand were paid out in the second quarter of 2015. 
As of December 2015, the provisions out of the MSP amounts 
to EUR 5,640 thousand (2014: EUR 0 thousand).

Jubilee provisions are based on actuarial valuations taking into 
account assumptions such as a discount rate of 1.45% p.a. as 
well as the 2005 G Heubeck life-expectancy tables.

Furthermore, other personnel-related provisions mainly includes 
payable income tax and social security contributions in foreign 
countries and other personnel-related provisions. 

Other non-personnel related provisions
Provisions for outstanding credit notes in the amount of EUR 
1,072 thousand (2014: 1,285 thousand) include obligations for 
subsequent price adjustments for past periods due to ongoing 
negotiations with customers. There are uncertainties regarding 
the amount and timing of the outflows. However, it is expected 
that this results within a year in payments.

uncertainties regarding the amount and timing of the outflows. 
However, it is expected that this results within a year in payments.

Other provisions include mainly obligations for long-term cus-
tomer bonus agreements. The amount of the provisions de-
pends on future sales volumes, therefore uncertainties exist 
regarding the amount of the final obligation.

31. BOR ROWINGS
The borrowings were as follows:

B O R R O W I N G S  

T   111

in EUR thousands

31 Dec 2015

31 Dec 2014

Non-current

Bank borrowings

Current

Bank borrowings

Other borrowings  
(e.g. factoring and reverse-factoring)

Total borrowings

443,711

443,711

408,225

408,225

6,994

21,478

62

7,056

1,243

22,721

450,767

430,946

Bank borrowings
As of 31 December 2015, NORMA Group’s financing consists 
in the amount of EUR 20.0 million and USD 87.9 million of syn-
dicated bank facilities (2014: EUR 92.8 million, USD 0). The  ad-
justed  syndicated bank facilities in December 2015 led to a 
further improved interest profile and now reflects the currency 
of NORMA Group’s cash flows after the NDS acquisition much 
better. Both tranches are due in 2020 but include two options 
to prolongate until 2021 and 2022 respectively. In financial year 
2015, the repayment of the syndicated bank facilities amounts to 
EUR 92.8 million (2014: EUR 123.0 million). On the opposite side, 
the borrowing in the adjusted term loan was EUR 100 million.

Furthermore, NORMA Group issued a promissory note valued 
at EUR 125.0 million with 5, 7 and 10 year terms in 2013. Addi-
tionally, NORMA Group issued a second promissory note valued 
at EUR 106.0 million with 3, 5, 7 and 10 year terms and at USD 
128.5 million (value in EUR on 31 December 2015: 118.0 million, 
2014: 105.8 million) with 3, 5, and 7 year terms in the fourth 
quarter of 2014.

The maturity of the syndicated bank facilities and the promissory 
note on 31 December 2015 is as follows:

M AT U R I T Y   B A N K   B O R R O W I N G S   2 0 15 

T   112

2015 
in EUR thousands

up to  
1 year

> 1 year 
up to 
2 years

> 2 years 
up to  

5 years > 5 years

Provisions for outstanding invoices in the amount of EUR 789 
thousand (2014: EUR 1,049 thousand) include expected obliga-
tions for the audit of the annual financial statements. There are 

Bank borrowings, net

5,038

5,038

90,681

0

Promissory note, net

0

33,789

214,168

101,074

Total

5,038

38,827

304,849

101,074

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
160

The maturity of the syndicated bank facilities and the promissory 
note on 31 December 2014 is as follows:

32 . OTHER NON - FIN A NCIAL LIABILITIES
Other non-financial liabilities are as follows:

M AT U R I T Y   B A N K   B O R R O W I N G S   2 0 14 

T   113

O T H E R   N O N - F I N A N C I A L   L I A B I L I T I E S  

T   114

2014 
in EUR thousands

up to  
1 year

> 1 year 
up to 
2 years

> 2 years 
up to  

5 years > 5 years

Bank borrowings, net

19,200

73,600

0

0

Promissory note, net

0

0

185,926

150,914

Total

19,200

73,600

185,926

150,914

Costs directly attributable to financing were netted with the 
bank borrowings in accordance with IAS 39.43. They are am-
ortised over the financing period using the effective interest 
method. The total amount, which was amortised over the re-
maining financing period, amounts to EUR 1,293 thousand as 
of 31 December 2015 (2014: EUR 2,565 thousand). 

The syndicated bank facilities will be hedged shortly against 
interest rate changes. Furthermore, the maturity of tranches 
of the promissory note with variable interest rates are hedged 
against interest rate changes. The derivative liability was de-
creased from EUR 18,177 thousand on 31 December 2014 to 
EUR 2,510 thousand on 31 December 2015 due to the repay-
ment of the cross currency interest rate swap linked to the old 
syndicated loan.

in EUR thousands

31 Dec 2015

31 Dec 2014

Non-current

Government grants

Other liabilities

Current

Non-income tax liabilities

Social liabilities

Personnel-related liabilities  
(e.g. holiday, bonus, premiums)

Other liabilities

Deferred income

Total other non-financial liabilities

1,316

52

1,368

1,559

3,547

21,544

890

1,113

28,653

30,021

1,756

34

1,790

2,337

3,929

17,588

917

1,244

26,015

27,805

NORMA Group received government grants, of which EUR 1,316 
thousand were not recognised in profit or loss. They consist of 
grants in cash as well as land. The grants are bound to capital 
expenditures and employees. NORMA Group recognises the 
government grants as income over the period in which related 
expenses occur. In 2015, EUR 449 thousand were recognised 
as income (2014: EUR 514 thousand). 

The bank borrowings are unsecured on 31 December 2015 and 
2014.

3 3 . OTHER FIN A NCIAL LIABILITIES
Other financial liabilities were as follows:

Factoring
NORMA Group has sold a portion of its receivables (2015: EUR 
29 thousand; 2014: EUR 770 thousand) to a factor. NORMA 
Group still bears the opportunities and risks resulting from the 
receivables. The transactions are therefore shown as financial 
liabilities.

O T H E R   F I N A N C I A L   L I A B I L I T I E S  

T   115

in EUR thousands

31 Dec 2015

31 Dec 2014

Non-current

Lease liabilities

Acquisition liability

Other liabilities

Current

Lease liabilities

Outstanding credit notes

Acquisition liability

Other liabilities

Total other financial liabilities

150

0

531

681

139

225

5,094

561

6,019

6,700

248

2,998

517

3,763

201

227

1,286

731

2,445

6,208

NORMA Group SE Annual Report 2015 
 
161

The future aggregate minimum lease payments under non-can-
cellable finance leases and their respective present values are 
as follows:

31 December 2014 
in EUR thousands

up to  
1 Jahr

> 1 year 
up to  
2 years

> 2 years 
up to  

5 years > 5 years

F U T U R E   M I N I M U M   L E A S E   PAY M E N T S   
N O N - C A N C E L L A B L E   F I N A N C E   L E A S E S  

T   116

Borrowings

22,721

71,883

185,514

150,828

in EUR thousands

31 Dec 2015

31 Dec 2014

Gross finance lease liabilities  
– minimum lease payments

Up to 1 year

Later than 1 year and up to 5 years

Later than 5 years

Future finance charges on finance lease

Present value of finance lease liabilities

Up to 1 year

Later than 1 year and up to 5 years

Later than 5 years

147

151

0

298

9

139

150

0

289

211

258

0

469

20

201

248

0

449

Lease liabilities are effectively secured because the rights to 
the leased assets will revert to the lessor in the event of default.

3 4. TR ADE A ND OTHER PAYABLES
Trade and other payables were as follows: 

Trade and other payables

Finance lease liabilities

80,829

202

0

200

Other financial liabilities

2,243

3,460

0

47

0

0

0

56

105,995

75,543

185,561

150,884

Net debt of NORMA Group is as follows:

N E T   D E B T 

T   119

in EUR thousands

31 Dec 2015

31 Dec 2014

Bank borrowings, net

Derivative financial liabilities  
– hedge accounting

Derivative financial liabilities  
– held for trading

Other borrowings  
(e.g. factoring and reverse-factoring)

Finance lease liabilities

Other financial liabilities

Financial debt

Cash and cash equivalents

450,705 

429,703 

3,312 

20,220 

74 

62 

289 

6,411 

460,853 

99,951 

360,902 

0 

1,243 

449 

5,759 

457,374 

84,271 

373,103 

T R A D E   A N D   O T H E R   PAYA B L E S 

Net debt

T   117

in EUR thousands

31 Dec 2015

31 Dec 2014

Trade payables

Reverse factoring liabilities

79,768

21,109

100,877

65,410

15,419

80,829

All trade and other payables are due to third parties within one 
year. For information regarding trade and other payables, please 
refer to  Note 3.14.

3 5. FIN A NCIAL LIABILITIES A ND NE T DEBT
The financial liabilities of NORMA Group have the following 
maturity:

M AT U R I T Y   F I N A N C I A L   L I A B I L I T I E S  

T   118

31 December 2015 
in EUR thousands

up to  
1 Jahr

> 1 year 
up to  
2 years

> 2 years 
up to  

5 years > 5 years

The financial debt of NORMA Group increased by 0.8% from 
EUR 457,374 thousand as of 31 December 2014 to EUR 460,853 
thousand as of 31 December 2015. The increase within the 
bank borrowings is due to effects from changes in the exchange 
rates on the US dollar portion of the promissory note issued 
in financial year 2014. An opposite effect within the derivative 
financial liabilities results from the repayment of the cross-cur-
rency swap in financial year 2015. Furthermore, the financial 
debt is influenced by the scheduled repayment of parts of the 
syndicated bank facilities and the cash in- and outflows from 
the renegotiation of the syndicated bank facilities described in 
 Note 5 ‘Financial Risk Management.’

Compared to 31 December 2014 (EUR 373,103 thousand), net 
debt decreased by EUR 12,201 thousand or 3.3%. An increase 
of EUR 15,680 thousand in cash and cash equivalents positively 
influenced the net debt, whereby effects from the development 
of the exchange and market interest rates had negative effects 
on net debt.

Borrowings

7,056

38,276

304,426

101,009

Trade and other payables

100,877

Finance lease liabilities

Other financial liabilities

139

5,880

0

137

511

0

13

20

0

0

0

113,952

38,924

304,459

101,009

The increase in cash and cash equivalents results from the 
increase of net cash provided by operating activities which 
overcompensated cash outflows from investing and financing 
activities. 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
 
 
162

Other Notes

3 6.  INFOR M ATION ON THE CONSOLIDATED   

STATEMENT OF CASH FLOWS

In the statement of cash flows, a distinction is made between 
cash flows from operating activities, investing activities and 
financing activities.

Net cash provided by operating activities is derived indirectly 
from profit for the period. The profit for the period is adjusted to 
eliminate non-cash expenses from depreciation and amortisa-
tion as well as expenses for which the cash effects are investing 
or financing cash flows and to eliminate other non-cash expens-
es and income. Net cash provided by operating activities of 
EUR 128,159 thousand (2014: EUR 96,361 thousand) represents 
changes in current assets, provisions and liabilities (excluding 
liabilities in connection with financing activities). 

The Group participates in a reverse factoring programme as 
well as in an ABS programme. The payments to the factor and 
from the ABS programme are included in cash flows from op-
erating activities, as this represents the economic substance 
of the transactions. The total amount of trade receivables sold 
within the ABS programme, as well as the amount of trade 
payables which are part of the reverse factoring programme 
can be found within  Note 23 ‘Trade and Other Receivables’ 
or  Note 34 ‘Trade and Other Payables.’

Net cash provided by operating activities includes in 2015 cash 
outflows from the payments of the cash settled share-based 
payments of the MSP tranche 2011 for the Management Board 
of NORMA Group in the amount of EUR 2,265 thousand (2014: 
EUR 0 thousand).

The correction of expenses due to measurement of derivatives 
within a hedge in the amount of EUR 12,610 thousand (2014: 
EUR 4,683 thousand) relates to fair value gains and losses rec-
ognised within the income statement assigned to the cash flows 
from financing activities

Non-cash income (−) / expenses (+) in net cash provided by op-
erating activities in financial year 2015 mainly include foreign 
exchange rate gains and losses on external debt and intragroup 
monetary items in the amount of EUR −11,683 thousand (2014: 
EUR −4,398 thousand).

Furthermore, other non-cash income (−) / expenses (+) included 
non-cash expenses from the stock option programme amount-
ing to EUR 135 thousand (2014: EUR 541 thousand) and non-
cash interest expenses from the amortisation of accrued costs, 
directly attributable to the refinancing, amounting to EUR 1,570 
thousand (2014: EUR 2,498 thousand).

Cash flows resulting from interest paid are disclosed as cash 
flows from financing activities.

Cash flows from investing activities include transactions relat-
ing to the acquisition and disposal of non-current assets in the 
amount of EUR 44,415 thousand (2014: EUR 32,870 thousand), 
including the repayment of liabilities from prior year investments 
in property, plant and equipment and intangible assets amount-
ing to EUR −2,627 thousand (2014: EUR −6,413 thousand). From 
the investments in non-current assets of EUR 42,166 (2014: EUR 
39,588 thousand), expenditures in the amount of EUR 23,893 
thousand (2014: EUR 27,194 thousand) relate to growth and 
expenditures amounting to EUR 18,273 thousand (2014: EUR 
12,394 thousand) to maintenance and continuous improve-
ments.

Furthermore, net payments for acquisitions of subsidiaries in the 
amount of EUR 52 thousand are included in the cash flows from 
investing activities, which result from the payment in the amount 
of EUR 316 thousand made in the first quarter of 2015 for the 
contingent considerations in connection with the acquisition of 
Guyco Pty. Limited and from the payment received in the sec-
ond quarter of 2015 in the amount of EUR 264 thousand due to 
the final trade working capital adjustment in the context of the 
acquisition of NDS. In 2014, net payments for the acquisition of 
the business activities of Five Star Clamps, Inc. in the amount of 
EUR 4,587 thousands and for the acquisition of NDS amounting 
to EUR 225,262 thousand were recognised.

The net payments for acquisitions of subsidiaries in 2015 and 
2014 were as follows:

N E T   PAY M E N T S   F O R   A C Q U I S I T I O N S   O F   S U B S I D I A R I E S   T   12 0

in EUR thousands

2015

2014

Acquisition liability at the  
beginning of the period

Payment obligations from acquisitions

Acquired cash and cash equivalents

Other changes

Less acquisition liability at the  
end of the period

Less payments for shares in a subsidiary 1

Net payments for acquisitions  
of subsidiaries

1 Net cash provided by / used in financing activities

4,284

0

0

862

5,094

0

52

3,500

244,588

−11,139

432

4,284

907

232,190

Cash flows from financing activities comprise proceeds from 
borrowings (2015: EUR 99,703 thousand, 2014: EUR 229,870 
thousand), outflows resulting from repayment of hedging de-
rivatives in the amount of EUR 37,751 thousand (2014: EUR 
9,901 thousand), which were entered to hedge interest rate 
and foreign currency translation risk; repayments of borrow-
ings (2015: EUR −94,076 thousand; 2014: EUR −129,257 thou-
sand), the dividend payment (2015: EUR −23,897 thousand, 
2014: EUR −22,304 thousand), as well as cash flows resulting 
from interest paid (2015: EUR −13,926 thousand, 2014: EUR 
−9,492 thousand).

NORMA Group SE Annual Report 2015 
 
163

Repayments of borrowings in financial year 2015 include primarily 
payments related to the adoption of the syndicated loan in Q4 
2015 in the amount of EUR 83,200 thousand and repayment of 
the re lated hedging derivatives in the amount of EUR 20,907 
thousand as well as cash outflows from the scheduled repayment 
of parts of the syndicated loan, up to the adjustment in the fourth 
quarter 2015, in the amount of EUR 9,600 thousand and cash 
outflows from the related hedging derivatives in the amount of 
EUR 2,565 thousand. Furthermore, cash outflows in the connec-
tion with foreign currency derivatives in the amount of EUR 14,279 
are shown in cash flows from financing activities. By contrast, 
EUR 99,703 thousand for the adjusted debt were presented as 
proceeds from borrowings in cash flow from financing activities.

The repayments of borrowings in 2014 mainly include the cash 
outflows from the repayment of parts of the syndicated bank 
facilities in the amount of EUR 123,000 thousand and the asso-
ciated derivative financial liabilities in the amount of EUR 8,007 
thousand. Furthermore, borrowing facilities in the amount of 
EUR 5,500 thousand were repaid in the third quarter of 2014.

In addition, dividend payments to non-controlling interests in 
the amount of EUR 205 thousand (2014: EUR 43 thousand), and 
repayments from finance lease liabilities in the amount of EUR 
294 thousand (2014: EUR 287 thousand) are disclosed as cash 
flows from financing activities.

In 2014, payments for shares in a subsidiary in the amount of 
EUR 907 thousand are disclosed as cash flows from financing 
activities.

The changes in balance sheet items that are presented in the 
Consolidated Statement of Cash Flows cannot be derived di-
rectly from the balance sheet, as the effects of currency transla-
tion are non-cash transactions and changes in the consolidated 
Group are shown directly in net cash used in investing activities.

Cash is comprised of cash on hand and demand deposits of 
EUR 99,828 thousand on 31 December 2015 (31 December 
2014: EUR 84,047 thousand), as well as cash equivalents with 
a value of EUR 123 thousand (2014: EUR 224 thousand).

Cash from China, India, Russia, Brazil and Malaysia (31 Decem-
ber 2015: EUR 5,816 thousand, 31 December 2014: EUR 3,904 
thousand) cannot currently be distributed due to restrictions on 
capital movements.

37. SEGMENT R EPORTING
NORMA Group segments the Group at a regional level. The 
reportable segments of NORMA Group are EME A, the Ameri-
cas and Asia-Pacific. NORMA Group’s vision includes regional 
growth targets. Distribution Services are focused regionally and 
locally. EMEA, the Americas and Asia-Pacific have linked region-
al intercompany organisations of different functions. As a result, 
the Group’s management reporting and controlling system has a 
regional focus. The product portfolio does not vary significantly 
between these segments.

Revenues of each segment are generated from the three pro-
duct categories clamps (CL AMP), joining elements (CONNECT) 
and fluid systems / connectors (FLUID).

NORMA Group measures the performance of its segments 
through profit or loss indicators which are referred to as “ad-
justed EBITDA” and “adjusted EBITA.”

“Adjusted EBITDA” comprises revenue, changes in inventories 
of finished goods and work in progress, other own work capi-
talised, raw materials and consumables used, other operating 
income and expenses, and employee benefits expense, ad-
justed for material one-time effects. EBITDA is measured in a 
manner consistent with that used in the statement of compre-
hensive income. 

“Adjusted EBITA” includes, in addition to the EBITDA, the depre-
ciation adjusted for depreciation from purchase price allocations.

In 2015, acquisition related expenses, mainly in connection with 
the acquisition of National Diversified Sales, Inc., in the amount 
of EUR 3,591 thousand were adjusted within EBITDA and the 
EBITA. Adjustments in the amount of EUR 2,472 thousand are 
related to expenses for raw materials and consumables used, 
resulting from the valuation of the inventories as part of the 
purchase price allocation in connection with the acquisition of 
NDS. Furthermore, expenses due to the integration of the ac-
quired entity in the amount of EUR 578 thousand were adjusted 
within other operating expenses and in the amount of EUR 541 
thousand within employee benefits expenses. Besides, EBITA 
was adjusted by depreciation from purchase price allocations 
as in prior years.  Note 7 ‘Adjustments.’

Inter-segment revenue is recorded at values that approximate 
third-party selling prices. 

Segment assets comprise all assets less (current and deferred) 
income tax assets. Taxes are shown in the reconciliation. Seg-
ment assets and liabilities are measured in a manner consistent 
with that used in the Statement of Financial Position. Assets of 
the “Central Functions” include mainly cash and inter company 
receivables.

Segment liabilities comprise all liabilities less (current and de-
ferred) income tax liabilities. Taxes are shown in the consolida-
tion. Segment assets and liabilities are measured in a manner 
consistent with that used in the Statement of Financial Position. 
Liabilities of the “Central Functions” include mainly borrowings.

Capex equals additions to non-current assets (property, plant 
and equipment and other intangible assets).

Current and deferred tax assets and liabilities are shown in the 
consolidation. On 31 December 2015, EUR 18,562 thousand 
(31 December 2014: EUR 22,942 thousand) tax assets and EUR 
111,002 thousand (31 December 2014: EUR 115,345 thousand) 
tax liabilities were shown in the consolidation.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements164

External sales per country, measured according to the place 
of domicile of the company which manufactures the products, 
are as follows:

E X T E R N A L   S A L E S   P E R   C O U N T R Y 

T   12 1

Operating lease commitments
The Group leases various vehicles, property and technical 
equipment under non-cancellable operating lease agreements. 
The lease terms are between 1 and 15 years. The Group also 
leases various technical equipment under cancellable operating 
lease agreements.

in EUR thousands

2015

2014

Germany

USA, Mexico, Brazil

Other countries

193,150

395,347

301,116

192,957

237,757

264,030 

 889,613 

 694,744 

NORMA Group has significant operating lease arrangements with 
annual lease payments of more than EUR 200 thousand, con-
cerning the leasing of land and buildings. Except for usual renew-
able options, the lease contracts do not comprise other options. 
The lease arrangements are held by the following companies:

The non-current assets per country include non-current assets 
less deferred tax assets, derivative financial instruments, and 
shares in consolidated related parties and are as follows:

•  NORMA UK Ltd. (Great Britain): lease-term from 2006 to 2016, 

prolonged to 2028, soonest termination in 2021,

•  NORMA Pacific Pty Ltd. (Australia): lease-term from 2013 to 

N O N - C U R R E N T   A S S E T S   P E R   C O U N T R Y  

T   12 2

•  NORMA Michigan Inc. (USA): lease-term from 2013 to 2019, 

2017, soonest termination in 2017,

31 Dec 2015

31 Dec 2014

•  NORMA Pennsylvania Inc. (USA): lease-term from 2011 to 

soonest termination in 2019,

in EUR thousands

Germany

USA, Mexico, Brazil

Sweden

Other countries

Consolidation

115,695

490,440

50,779

144,269

−15,714

118,018

450,402

51,804

136,376

−13,439

 785,469 

 743,161 

2016, soonest termination in 2016,

•  Connectors Verbindungstechnik AG (Switzerland): lease-term 

from 2012 to 2017, soonest termination in 2017,

•  National Diversified Sales, Inc. (USA): lease-terms from 2012 
to 2016, soonest termination in 2016; 2013 to 2018, soonest 
termination in 2018; 2013 to 2020, soonest termination in 
2020; 2014 to 2016, soonest termination in 2016; 2014 to 
2017, soonest termination in 2017 and 2015 to 2018, soonest 
termination in 2018,

•  R.G.RAY Corporation (USA): lease-term from 2014 to 2019, 

soonest termination in 2019.

3 8 . CONTINGENCIES
The Group has contingent liabilities in respect of legal claims 
arising in the ordinary course of business.

NORMA Group does not believe that any of these contingent 
liabilities will have a material adverse effect on its business or 
any material liabilities will arise from contingent liabilities.

Lease expenditure (including non-cancellable and cancellable 
operating leases) amounting to EUR 9,449 thousand in 2015 
(2014: EUR 8,737 thousand) is included in profit or loss in ‘other 
operating expenses.’

3 9. COMMITMENTS

Capital commitments
Capital expenditure (nominal value) contracted for on the bal-
ance sheet date but not yet incurred is as follows:

The following table shows the future aggregate minimum lease 
payments (nominal value) under non-cancellable operating 
leases:

C O M M I T M E N T S  

T   12 3

F U T U R E   M I N I M U M   L E A S E   PAY M E N T S   O F   
N O N - C A N C E L L A B L E   O P E R AT I N G   L E A S E S  

T   124

in EUR thousands

31 Dec 2015

31 Dec 2014

in EUR thousands

31 Dec 2015

31 Dec 2014

Property, plant and equipment

Inventory

Service contracts

3,183

817

85

3,358

No later than 1 year

0

0

Later than 1 year and no later than 5 years

Later than 5 years

 4,085 

 3,358 

6,694

10,540

1,824

 19,058 

6,113

12,638

6,356 

 25,107 

There are no material commitments concerning intangible assets.

NORMA Group SE Annual Report 2015 
 
 
 
 
165

40. BUSINES S COMBIN ATIONS

Changes of the initial purchase price allocation of National 
Diversified Sales, Inc. acquired in the fourth quarter of 2014
The purchase price allocation was adjusted in the second 
quarter of 2015 based on the final determination of the Trade 
Working Capital Adjustment. The following table summarises 
the consideration paid and the amounts of the assets acquired 
and liabilities assumed recognised on the acquisition date and 
on 31 December 2015:

P U R C H A S E   P R I C E   A L L O C AT I O N   N D S  

T   12 5

in EUR thousands

Initial  
purchase price  
allocation

Corrections  
within the  
evaluation period

Adjusted  
purchase price  
allocation

Consideration on 31 October 2014

140,991 

−256 

140,735 

Acquisition-related costs (included in other operating expenses in the  
consolidated financial statement of comprehensive income)

Recognised amounts of identifiable assets acquired  
and liabilities assumed

  Cash and cash equivalents

  Property, plant and equipment

  Trademarks

  Customer lists 

  Patented technology

  Software

Inventory

  Trade and other receivables

  Trade payables and other liabilties

  Loans

  Finance lease liabilities

  Personnel related liabilities

  Tax assets

  Deferred tax assets

  Deferred tax liabilties

Total identifiable net assets

Goodwill

4,162 

11,139 

21,338 

25,321 

132,005 

1,270 

242 

27,472 

17,737 

−9,867 

−87,065 

−793 

−10,285 

777 

4,852 

−68,536 

65,605 

75,386 

140,991 

4,162 

11,139 

21,338 

25,321 

132,005 

1,270 

242 

27,472 

17,737 

−9,867 

−87,065 

−793 

−10,285 

777 

4,852 

−68,536 

65,605 

75,130 

140,735 

0 

0 

0 

0 

0 

0 

0 

0 

0 

0 

0 

0 

0

0 

0 

0 

−256 

−256 

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
166

41. R EL ATED - PART Y TR A NSACTIONS

Sales and purchases of goods and services
In 2015 and 2014, no management services were bought from 
related parties. 

Beside the provisions above a defined benefit obligation exists 
for the Management Board. The present value of the obligation 
amounts to EUR 96 thousand as of 31 December 2015.

Details regarding the compensation of the Management Board 
can be found on  pages 90 to 93.

There are no material sales or purchases of goods and services 
from non-consolidated companies, from the shareholders of 
NORMA Group, from key management or from other related 
parties in 2015 and 2014.

42 .  ADDITION AL DISCLOSURES PURSUA NT   

TO SECTION 315A (1) OF THE   

GER M A N COMMERCIAL CODE (HGB)

Compensation of members of the Management Board
Compensation of the members of the Management Board ac-
cording to IFRS is as follows:

Compensation of board members
The remuneration of the Management Board and Supervisory 
Board of NORMA Group GmbH was as follows:

C O M P E N S AT I O N   O F   M E M B E R S   O F   
T H E   M A N A G E M E N T   B O A R D  

T   12 6

C O M P E N S AT I O N   O F   B O A R D   M E M B E R S  

T   12 8

in EUR thousands

2015

2014

Short-term benefits

Other long-term benefits

Termination benefits

Share-based payment

Total compensation according to IFRS

1,969

729

96

1,763

4,557

1,689

1,005

0

541

3,235

In addition to the compensation above, EUR 6,278 thousand 
were recognised directly in equity as a reduction of the capital
reserve against a corresponding provision in the context of the
change in classification of the Matching Stock Programme (MSP)
for the Management Board of NORMA Group  Note 28 ‘Share-
based Payments.’

in EUR thousands

2015

2014

Total Management Board

Total Supervisory Board

4,557

460

5,017 

3,235

460

 3,695 

Fees for the auditor
Fees for the auditor, PricewaterhouseCoopers AG Wirtschafts-
prüfungsgesellschaft, Frankfurt am Main were expensed as 
follows:

F E E S   F O R   T H E   A U D I T O R 

T   12 9

in EUR thousands

2015

2014

Provisions for the compensation of the members of the Man-
agement Board are as follows:

Audit-related fees

Other fees

Audit fees

562

18

84

 664 

531

24

106 

 661 

P R O V I S I O N S   F O R   C O M P E N S AT I O N   
O F   T H E   M A N A G E M E N T   B O A R D   M E M B E R S 

T   12 7

Headcount
The average headcount breaks down as follows:

in EUR thousand

Notes

31 Dec 2015

31 Dec 2014

AV E R A G E   H E A D C O U N T  

T   13 0

LTI – Management Board

STI – Management Board

Matching Stock Programme 
(MSP)

Total

(30)

(30)

(28)

1,758 

460 

5,640 

7,858

1,562

380

0

1,942

Details regarding the individual provisions can be found in the 
respective notes.

Number

Direct labour

Indirect labour

Salaried

2015

2014

2,319 

1,123 

1,564 

5,006 

2,205 

1,167 

1,375 

4,747 

NORMA Group SE Annual Report 2015 
 
 
 
 
 
 
 
 
 
167

The category ‘direct labour’ consists of employees who are 
directly engaged in the production process. The numbers fluc-
tuate according to the level of output. The category ‘indirect 
labour’ consists of personnel that do not directly produce prod-
ucts, but rather support production. Salaried employees are 
employees in administrative / sales / central functions.

Consolidation
Name, place of domicile and share in capital pursuant to section 
313 (2) No. 1 HGB of the consolidated group of companies is 
presented in  Note 4 ‘Scope of Consolidation.’ 

Proposal for the distribution of earnings
The Management Board proposes that a dividend of EUR 0.90 
be paid as a dividend per bearer of shares, leading to a total 
dividend payment of EUR 28,676,160.

Corporate governance (Section 161 AktG)
The Management Board and Supervisory Board have issued a 
corporate governance declaration pursuant to section 161 of 
the German Stock Corporation Act (Aktiengesetz) and made 
it available to shareholders on the website of NORMA Group. 
@ http://investors.normagroup.com

4 3 .  E XEMP TIONS UNDER SECTION 26 4, PAR AGR APH 3 

OF THE GER M A N COMMERCIAL CODE (HGB)

In 2015, the following German subsidiaries made use of disclo-
sure exemptions pursuant to Section 264, Paragraph 3 of the 
German Commercial Code (HGB):

•  NORMA Group Holding GmbH, Maintal
•  NORMA Distribution Center GmbH, Marsberg
•  NORMA Germany GmbH, Maintal

4 4. E VENTS AF TER THE BAL A NCE SHEE T DATE
As of 10 March 2016, no events were known that would have led 
to a material change in the disclosure or valuation of the assets 
and liabilities as of 31 December 2015.

Consolidated Financial StatementsNotes to the Consolidated Financial Statements168

Appendix to the Notes to the  
Consolidated Financial Statements

V O T I N G   R I G H T   N O T I F I C AT I O N S  

Notifying party

Achievement of 

Notification  

Share 

voting rights

limit

in %

Shares Pursuant to section 22 WpHG

T   131

VOTING RIGHT NOTIFICATIONS
According to section 160 (1) no. 8 AktG, information regarding 
voting rights that have been notified to the company pursuant 
to section 21 (1) or (1a) of the German Securities Trading Act 
(Wertpapierhandelsgesetz – WpHG) have to be disclosed.

The following sheet gives an overview of all voting rights that 
have been sent to the company as of 10 March 2016. It contains 
the information of the last notification of each shareholder and 
the percentage and shares may have changed in the meantime.

All notifications of voting rights by the company in the reporting 
period and up until 10 March 2016 are available on the website 
of NORMA Group @ http://investors.normagroup.com.

Allianz Global Investors Europe GmbH, Frankfurt am Main, Germany

21 January 2014 5% Exceedance

5.02 1,601,001 thereof 0.50% (157,764 voting rights) according to § 22 (1) sent. 1 no. 6 WpHG

Ameriprise Financial Inc., Minneapolis, USA 1

9 May 2013

10% Shortfall

9.96 3,172,259 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Ameriprise International Holdings GmbH, Zug, Switzerland 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Atlantic Value General Partner Limited, London, United Kingdom

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Atlantic Value Investment Partnership LP, Wilmington, Delaware, USA

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

A X A S.A., Paris, France

18 February 2016 5% Exceedance

5.02 1,599,240 4

BlackRock Advisors Holdings, Inc., New York, USA 2

26 November 2014

5% Shortfall

4.98 1,586,933

according to § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

BlackRock Financial Management, Inc., Wilmington, DE, USA 2

29 April 2015

3% Shortfall

2.99

951,730

voting rights) according to § 22 (1) sent. 1 no. 6 WpHG in connections with sent. 2 WpHG

BlackRock Group Limited, London, United Kingdom 2

1 April 2015

3% Shortfall

2.97

945,263

(643,625 voting rights) according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG

BlackRock Holdco 2, Inc., Wilmington, DE, USA 2

29 April 2015

3% Shortfall

2.99

951,730

voting rights) according to § 22 (1) sent. 1 no. 6 WpHG in connections with sent. 2 WpHG

BlackRock International Holdings, Inc., Wilmington, DE, USA 2

1 April 2015

3% Shortfall

2.97

946,475

(643,625 voting rights) according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG

BlackRock Investment Management (UK) Limited, London, United Kingdom 2

30 March 2015

3% Shortfall

2.98

950,898

according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG

BlackRock, Inc., Wilmington, DE, USA 2

29 April 2015

3% Shortfall

2.99

951,730

voting rights) according to § 22 (1) sent. 1 no. 6 WpHG in connections with sent. 2 WpHG

BNP Paribas Asset Management SAS, Paris, France

25 June 2015 3% Exceedance

3.01

960,377

§ 22 (1) sent. 1 no. 6 WpHG

BNP Paribas Investment Partners S.A., Paris, France

17 April 2014 3% Exceedance

3.15 1,004,048

(349,923 voting rights) according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG 

BR Jersey International Holdings, L.P., St. Helier, Jersey, Channel Islands 2

1 April 2015

3% Shortfall

946,475

(643,625 voting rights) according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG

Capital Research and Management Company, Los Angeles, CA, USA

7 March 2014 3% Exceedance

973,100 § 22 (1) sent. 1 no. 6 WpHG

Columbia Management Investment Advisers LLC, Boston, USA

Columbia Wanger Asset Management LLC, Chicago, USA

Delta Lloyd Asset Management N.V., Amsterdam, Netherlands

19 June 2012 3% Exceedance

3.25 1,036,183 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

26 August 2015 3% Exceedance

985,999 § 22 (1) sent. 1 no. 6 WpHG

13 March 2015

3% Shortfall

935,848 § 22 (1) sent. 1 no. 6 WpHG

thereof 0.87% (278,692 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 0.0003% 

(106 voting rights) according to § 22 (1) sent. 1 no. 2 WpHG and 4.10% (1,307,837 voting rights) 

thereof 1,50% (477.777 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 1,49% (475.526 

thereof 0.95% (301,638 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 2.02% 

thereof 1.50% (477,777 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 1.49% (475,526 

thereof 0.95% (302,850 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 2.02% 

thereof 0.94% (299,854 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG, 2.04% (651,044 

voting rights) according to § 22 (1) sent. 1 no. 6 WpHG and 0.99% (316,878 voting rights) 

thereof 1.50% (477,777 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 1.49% (475,526 

thereof 1.14% (363,840 voting rights) directly and 1.87% (596,537 voting rights) according to 

thereof 2.05% (654,125 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and also 1.1% 

thereof 0.95% (302,850 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 2.02% 

Delta Lloyd N.V., Amsterdam, Netherlands

DL AM Holding B.V., Amsterdam, Netherlands

George Loening, USA 3

MIPL Group Limited, London, United Kingdom

MIPL Holdings Limited, London, United Kingdom

Mondrian Investment Partners Limited, London, United Kingdom

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 WpHG

1  The voting rights attributed to the notifying party are held by the following share-

holder whose share in the voting rights in NORMA Group SE amounts to 3% or more: 

Select Equity GP, LLC., Wilmington, DE, USA

Select Equity Group, L.P., Wilmington, DE, USA

SMALLCAP World Fund, Inc., Los Angeles, CA, USA

T. Rowe Price Group, Inc., Baltimore, Maryland, USA

Threadneedle Investment Funds ICVC.

T. Rowe Price International Discovery Fund, Inc., Baltimore, Maryland, USA

2  The total amount does not necessarily equal the sum of the detailed attributed hold-
ings. This results from voting rights having multiple attributions within the BlackRock 

Group structure. 

TAM UK Holdings Limited, London, United Kingdom 1

TC Financing Limited, London, United Kingdom 1

3  The total amount does not necessarily equal the sum of the detailed attributed 

The Capital Group Companies, Inc., Los Angeles, CA, USA

7 March 2014 3% Exceedance

3.05

973,100 § 22 (1) sent. 1 no. 6 in connection with sent. 2 and 3 WpHG 

holdings. This results from voting rights having multiple attributions within the Select 

Equity Group structure. 

4  The voting rights attributed to the notifying party are held by the following share-

Threadneedle Asset Management Holdings Limited, London, United Kingdom 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Threadneedle Asset Management Holdings SARL, Luxembourg 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

holder whose share in the voting rights in NORMA Group SE amounts to 3% or more: 

Threadneedle Asset Management Limited, London, United Kingdom 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 WpHG

A X A Investment Managers S.A. (4.53% of voting rights). 

5  The voting rights attributed to the notifying party are held by the following share-

holder whose share in the voting rights in NORMA Group SE amounts to 3% or more: 

Threadneedle Holdings Limited, London, United Kingdom 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Threadneedle Investment Funds ICVC, London, United Kingdom

17 October 2013

5% Shortfall

4.94 1,575,121

T. Rowe Price International Ltd (3.11% of voting rights).

Threadneedle Investment Services Limited, London, United Kingdom 1

17 October 2013

5% Shortfall

4.94 1,575,121 § 22 (1) sent. 1 no. 6 WpHG

2.97

3.05

3.09

2.94

2.94

2.94

2.93

2.93

3.05

3.11

2.88

13 March 2015

3% Shortfall

935,848

sent. 2 and 3 WpHG and 2.20% (702,459 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG 

thereof 2.94% (935,848 voting rights) according to § 22 (1) sent. 1 no. 6 in connection with 

13 March 2015

3% Shortfall

935,848 § 22 (1) sent. 1 no. 6 in connection with sent. 2 and 3 WpHG

13 October 2015

3% Shortfall

2.93

934,555

sent. 2 WpHG and 0.92% (294,289 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG

thereof 2.93% (934,555 voting rights) according to § 22 (1) sent. 1 no. 6 in connection with 

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

13 October 2015

3% Shortfall

934,555

sent. 2 WpHG

13 October 2015

3% Shortfall

934,555 thereof 2.93% (934,555 voting rights) according to § 22 (1) sent. 1 no. 6 WpHG

thereof 2.93% (934,555 voting rights) according to § 22 (1) sent. 1 no. 6 in connection with 

30 October 2014 3% Exceedance

24 February 2016 3% Exceedance

7 April 2015

3% Shortfall

970,940

990,078 5

916,078

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

NORMA Group SE Annual Report 2015 
V O T I N G   R I G H T   N O T I F I C AT I O N S  

Notifying party

Achievement of 
voting rights

Notification  
limit

Share 
in %

Shares Pursuant to section 22 WpHG

169

T   131

Allianz Global Investors Europe GmbH, Frankfurt am Main, Germany

21 January 2014 5% Exceedance

5.02 1,601,001 thereof 0.50% (157,764 voting rights) according to § 22 (1) sent. 1 no. 6 WpHG

Ameriprise Financial Inc., Minneapolis, USA 1

9 May 2013

10% Shortfall

9.96 3,172,259 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Ameriprise International Holdings GmbH, Zug, Switzerland 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Atlantic Value General Partner Limited, London, United Kingdom

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Atlantic Value Investment Partnership LP, Wilmington, Delaware, USA

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

A X A S.A., Paris, France

18 February 2016 5% Exceedance

5.02 1,599,240 4

BlackRock Advisors Holdings, Inc., New York, USA 2

26 November 2014

5% Shortfall

4.98 1,586,933

BlackRock Financial Management, Inc., Wilmington, DE, USA 2

29 April 2015

3% Shortfall

2.99

951,730

thereof 0.87% (278,692 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 0.0003% 
(106 voting rights) according to § 22 (1) sent. 1 no. 2 WpHG and 4.10% (1,307,837 voting rights) 
according to § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

thereof 1,50% (477.777 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 1,49% (475.526 
voting rights) according to § 22 (1) sent. 1 no. 6 WpHG in connections with sent. 2 WpHG

BlackRock Group Limited, London, United Kingdom 2

BlackRock Holdco 2, Inc., Wilmington, DE, USA 2

1 April 2015

3% Shortfall

2.97

945,263

thereof 0.95% (301,638 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 2.02% 
(643,625 voting rights) according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG

29 April 2015

3% Shortfall

2.99

951,730

thereof 1.50% (477,777 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 1.49% (475,526 
voting rights) according to § 22 (1) sent. 1 no. 6 WpHG in connections with sent. 2 WpHG

BlackRock International Holdings, Inc., Wilmington, DE, USA 2

1 April 2015

3% Shortfall

2.97

946,475

BlackRock Investment Management (UK) Limited, London, United Kingdom 2

30 March 2015

3% Shortfall

2.98

950,898

thereof 0.95% (302,850 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 2.02% 
(643,625 voting rights) according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG

thereof 0.94% (299,854 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG, 2.04% (651,044 
voting rights) according to § 22 (1) sent. 1 no. 6 WpHG and 0.99% (316,878 voting rights) 
according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG

BlackRock, Inc., Wilmington, DE, USA 2

29 April 2015

3% Shortfall

2.99

951,730

thereof 1.50% (477,777 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 1.49% (475,526 
voting rights) according to § 22 (1) sent. 1 no. 6 WpHG in connections with sent. 2 WpHG

BNP Paribas Asset Management SAS, Paris, France

25 June 2015 3% Exceedance

3.01

960,377

BNP Paribas Investment Partners S.A., Paris, France

17 April 2014 3% Exceedance

3.15 1,004,048

thereof 1.14% (363,840 voting rights) directly and 1.87% (596,537 voting rights) according to 
§ 22 (1) sent. 1 no. 6 WpHG

thereof 2.05% (654,125 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and also 1.1% 
(349,923 voting rights) according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG 

1 April 2015

3% Shortfall

7 March 2014 3% Exceedance

2.97

3.05

946,475

thereof 0.95% (302,850 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG and 2.02% 
(643,625 voting rights) according to § 22 (1) sent. 1 no. 6 in connections with sent. 2 WpHG

973,100 § 22 (1) sent. 1 no. 6 WpHG

19 June 2012 3% Exceedance

3.25 1,036,183 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

26 August 2015 3% Exceedance

13 March 2015

3% Shortfall

13 March 2015

3% Shortfall

13 March 2015

3% Shortfall

3.09

2.94

2.94

2.94

985,999 § 22 (1) sent. 1 no. 6 WpHG

935,848 § 22 (1) sent. 1 no. 6 WpHG

935,848

thereof 2.94% (935,848 voting rights) according to § 22 (1) sent. 1 no. 6 in connection with 
sent. 2 and 3 WpHG and 2.20% (702,459 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG 

935,848 § 22 (1) sent. 1 no. 6 in connection with sent. 2 and 3 WpHG

13 October 2015

3% Shortfall

2.93

934,555

thereof 2.93% (934,555 voting rights) according to § 22 (1) sent. 1 no. 6 in connection with 
sent. 2 WpHG and 0.92% (294,289 voting rights) according to § 22 (1) sent. 1 no. 1 WpHG

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Mondrian Investment Partners Limited, London, United Kingdom

6 November 2015

5% Shortfall

4.85 1,543,895 § 22 (1) sent. 1 no. 6 WpHG

13 October 2015

3% Shortfall

13 October 2015

3% Shortfall

30 October 2014 3% Exceedance

24 February 2016 3% Exceedance

7 April 2015

3% Shortfall

2.93

2.93

3.05

3.11

2.88

934,555

thereof 2.93% (934,555 voting rights) according to § 22 (1) sent. 1 no. 6 in connection with 
sent. 2 WpHG

934,555 thereof 2.93% (934,555 voting rights) according to § 22 (1) sent. 1 no. 6 WpHG

970,940

990,078 5

916,078

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

7 March 2014 3% Exceedance

3.05

973,100 § 22 (1) sent. 1 no. 6 in connection with sent. 2 and 3 WpHG 

Threadneedle Asset Management Holdings Limited, London, United Kingdom 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Threadneedle Asset Management Holdings SARL, Luxembourg 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Threadneedle Asset Management Limited, London, United Kingdom 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 WpHG

Threadneedle Holdings Limited, London, United Kingdom 1

4 August 2015 5% Exceedance

5.20 1,655,410 § 22 (1) sent. 1 no. 6 in connection with sent. 2 WpHG

Threadneedle Investment Funds ICVC, London, United Kingdom

17 October 2013

5% Shortfall

4.94 1,575,121

Threadneedle Investment Services Limited, London, United Kingdom 1

17 October 2013

5% Shortfall

4.94 1,575,121 § 22 (1) sent. 1 no. 6 WpHG

BR Jersey International Holdings, L.P., St. Helier, Jersey, Channel Islands 2

Capital Research and Management Company, Los Angeles, CA, USA

Columbia Management Investment Advisers LLC, Boston, USA

Columbia Wanger Asset Management LLC, Chicago, USA

Delta Lloyd Asset Management N.V., Amsterdam, Netherlands

Delta Lloyd N.V., Amsterdam, Netherlands

DL AM Holding B.V., Amsterdam, Netherlands

George Loening, USA 3

MIPL Group Limited, London, United Kingdom

MIPL Holdings Limited, London, United Kingdom

Select Equity GP, LLC., Wilmington, DE, USA

Select Equity Group, L.P., Wilmington, DE, USA

SMALLCAP World Fund, Inc., Los Angeles, CA, USA

T. Rowe Price Group, Inc., Baltimore, Maryland, USA

T. Rowe Price International Discovery Fund, Inc., Baltimore, Maryland, USA

TAM UK Holdings Limited, London, United Kingdom 1

TC Financing Limited, London, United Kingdom 1

The Capital Group Companies, Inc., Los Angeles, CA, USA

Consolidated Financial StatementsNotes to the Consolidated Financial Statements 
170

Corporate Bodies 

MEMBERS OF THE M A N AGEMENT BOAR D:

MEMBERS OF THE SUPERVISORY BOAR D:

Werner Deggim
Master’s degree in Mechanical Engineering,  
Chief Executive Officer (CEO)

Dr. Stefan Wolf (Chairman)
•  Chief Executive Officer of ElringKlinger AG,  

Dettingen, Germany

Dr. Michael Schneider 
PhD in Economics, Chief Financial Officer (CFO)
(since 1 July 2015)

Dr. Othmar Belker 
PhD in Economics, Chief Financial Officer (CFO)
(up until 31 March 2015)

Bernd Kleinhens
Master’s degree in Mechanical Engineering,  
Managing Director Business Development

•  Member of the Supervisory Board of Allgaier Werke GmbH, 

Uhingen, Germany

•  Member of the Supervisory Board of Fielmann AG,  

Hamburg, Germany (up until 9 July 2015)

Lars M. Berg (Deputy Chairman)
•  Independent Consultant
•  Chairman of the Supervisory Board of Net Insight AB,  

Stockholm, Sweden

•  Chairman of the Supervisory Board of Greater Than AB, 

Stockholm, Sweden (since 5 February 2016)

•  Member of the Supervisory Board of BioElectric Solutions AB, 

Stockholm, Sweden

John Stephenson
Master of Science, Chief Operating Officer (COO)

•  Member of the Supervisory Board of OnePhone Holding AB, 

Stockholm, Sweden (up until 23 September 2015)

Günter Hauptmann 
•  Independent Consultant
•  Member of the Supervisory Board of Geka GmbH,  

Bechhofen, Germany

•  Chairman of the Advisory Board of GIF GmbH, 

Alsdorf, Germany

Knut J. Michelberger
•  Member of the Management Board of Kaffee-Partner- 

Holding GmbH and its subsidiaries, Osnabrück, Germany
•  Member of the Supervisory Board of Rena Technologies 

GmbH, Gütenbach, Germany

Dr. Christoph Schug
•  Entrepreneur
•  Member of the Supervisory Board of BCG Baden-Baden 

Cosmetics Group AG, Baden-Baden, Germany  
(up until the end of May 2015)

•  Member of the Board of Directors of AMEOS Gruppe AG, 

Zurich, Switzerland

Erika Schulte
•  Managing Director of Hanau Wirtschaftsförderung GmbH and 
Liquidator of Technologie- und Gründerzentrum Hanau GmbH

•  No seats on other boards or comparable committees

NORMA Group SE Annual Report 2015171

Responsibility Statement

To the best of our knowledge, and in accordance with the applicable reporting principles, the consoli-
dated financial statements give a true and fair view of the assets, liabilities, financial position and profit 
or loss of the Group, and the Group Management Report includes a fair review of the development 
and performance of the business and the position of the Group, together with a description of the 
principal opportunities and risks associated with the expected development of the Group.

Maintal, 10 March 2016

NORMA Group SE
The Management Board

Werner Deggim 

Dr. Michael Schneider 

Bernd Kleinhens 

John Stephenson

Consolidated Financial StatementsNotes to the Consolidated Financial Statements172

Auditor’s Report

We have audited the consolidated financial statements prepared by the NORMA Group SE, com-
prising the Statement of Financial Position, the statement of comprehensive income, statement 
of changes in equity, cash flow statement and the notes to the consolidated financial statements, 
together with the group management report for the business year from January 1 to December 31 
2015. The preparation of the consolidated financial statements and the group management report 
in accordance with the IFRSs, as adopted by the EU, and / or the additional requirements of German 
commercial law pursuant to § (Article) 315a Abs. (paragraph) 1 HGB (“Handelsgesetzbuch”: German 
Commercial Code) is the responsibility of the parent Company’s Board of Managing Directors. Our 
responsibility is to express an opinion on the consolidated financial statements and on the group 
management report based on our audit.

We conducted our audit of the consolidated financial statements in accordance with § 317 HGB  
and German generally accepted standards for the audit of financial statements promulgated by the 
Institut der Wirtschaftsprüfer (Institute of Public Auditors in Germany) (IDW). Those standards require 
that we plan and perform the audit such that misstatements materially affecting the presentation of 
the net assets, financial position and results of operations in the consolidated financial statements in 
accordance with the applicable financial reporting framework and in the group management report 
are detected with reasonable assurance. Knowledge of the business activities and the economic 
and legal environment of the Group and expectations as to possible misstatements are taken into 
account in the determination of audit procedures. The effectiveness of the accounting-related internal 
control system and the evidence supporting the disclosures in the consolidated financial statements 
and the group management report are examined primarily on a test basis within the framework of 
the audit. The audit includes assessing the annual financial statements of those entities included in 
consolidation, the determination of the entities to be included in consolidation, the accounting and 
consolidation principles used and significant estimates made by the Company’s Board of Managing 
Directors, as well as evaluating the overall presentation of the consolidated financial statements and 
the group management report. We believe that our audit provides a reasonable basis for our opinion. 
Our audit has not led to any reservations.

In our opinion based on the findings of our audit the consolidated financial statements comply with 
the IFRSs as adopted by the EU and the additional requirements of German commercial law pursuant 
to § 315a Abs. 1 HGB and give a true and fair view of the net assets, financial position and results of 
operations of the Group in accordance with these requirements. The group management report is 
consistent with the consolidated financial statements and as a whole provides a suitable view of the 
Group’s position and suitably presents the opportunities and risks of future development.

Frankfurt am Main, March 10, 2016 

PricewaterhouseCoopers
Aktiengesellschaft
Wirtschaftsprüfungsgesellschaft

Dr. Ulrich Störk 
Wirtschaftsprüfer 
(German Public Auditor)  

[ppa.] Benjamin Hessel
Wirtschaftsprüfer
(German Public Auditor)

NORMA Group SE Annual Report 2015Further Information

Glossary

173

Glossary

3 6 0° FEEDBACK
Method for assessing the competence and performance of 
 experts and executives from different perspectives.

CAQ SOF T WAR E 
Software for quality assurance.

5S ME THOD OLOGY
5S is a method for organising a work space for efficiency and 
effectiveness in order to reduce industrial accidents.

A F TER M ARKE T SEGMENT
The market concerned with the maintenance / repair of invest-
ment goods or long-life final goods (e.g. vehicles) or the sale 
of replacement parts or complementary parts for the goods. 
This involves the sale of services and / or parts that are directly 
related to the previous sale of the goods.

AS SES SMENT CENTER
Structured personnel review procedures for the assessment of 
(potential) employees.

APAC
Abbreviation for the region Asia-Pacific.

CODE OF CONDUCT 
A set of policies which can / should be applied in a wide range 
of contexts and environments depending on the situation. In 
contrast to a rule, the target audience is not obliged to always 
comply with the Code of Conduct. A Code of Conduct is more 
of a personal commitment to follow or abstain from certain 
patterns of behaviour and ensure that nobody gains an unfair 
advantage by circumventing these patterns.

COMPLIA NCE 
Conforming to rules: companies adhering to codes of conduct, 
laws and guidelines.

COR POR ATE GOVER N A NCE 
A set of all international and national rules, regulations, values 
and principles which apply to companies and determine how 
these companies are to be managed and monitored.

AS SE T BACKED SECURITIES (ABS) PROGR A MME
A specific way of converting payment claims into negotiable 
securities by way of a financing company.

COR POR ATE R ESPONSIBILIT Y
A form of corporate self-regulation integrated into a business 
model by taking societal and environmental aspects into ac-
count.

AUSTENITIC STEEL
Austenitic steel is a stainless steel that normally contains an 
alloy of 15–20% chromium and 5–15% nickel.

COVER AGE
The regular assessment of the economic and financial situation 
of a listed company by banks or financial research institutions.

BEST L A NDED COST
Assessment of the total costs of a product including the price of 
the product as well as the charges for the shipping, taxes and /  
or duties.

CROS S - CURRENCY SWAP
A financial derivative in which two parties exchange interest and 
principal payments in different currencies.

BUBBLE AS SIG NMENT
Short-term exchange programme for employees to promote inter-
nal knowledge transfer, intercultural awareness, the development 
of networks and the individual development of the participants.

CROS S - SELLING EFFECTS
The action or practice of selling an additional product or service 
to an existing customer.

174

DISTRIBUTION SERVICES (DS)
One of NORMA Group’s two ways to market, which provides a 
wide range of high-quality, standardised joining products for a 
broad range of applications and customers.

ENGINEER ED JOINING TECHNOLOGY (E JT )
One of NORMA Group’s two ways to market. It provides custom-
ised, highly engineered joining technology products primarily, 
but not exclusively, for industrial OEM customers.

E- PROCUR EMENT
Electronic procurement system.

E AR NINGS BEFOR E INTER EST,   

TA XES A ND A MORTISATION (EBITA )
Earnings before interest, taxes and amortisation of intangible 
assets.

E AR NINGS BEFOR E INTER EST, TA XES,   

DEPR ECIATION A ND A MORTIZ ATION (EBITDA )
Earnings before interest, taxes, depreciation (of property, plant 
and equipment) and amortisation (of intangible assets). It is a 
measure of a company’s operating performance before invest- 
ment expenses.

EDI (ELECTRONIC DATA INTERCH A NGE )
Collective term for the exchange of data using electronic trans-
fer processes.

EL ASTOMERS
Stable but elastic plastics which are used at a temperature 
above their glass transition temperature. The plastics can de- 
form under tensile load or compressive load, but then return to 
their original undeformed shape.

EME A
Abbreviation for the economic area of Europe (made up of West-
ern and Eastern Europe), the Middle East and Africa.

EMPLOYER BR A NDING
Corporate strategic measure to represent the company as an 
attractive employer and for positioning in the labor market.

EURIBOR
Reference rate for time deposits in the interbank business 
(currency: EUR).

EUROPE A N M AR KE T INFR ASTRUCTUR E   

R EGUL ATION (EMIR) 
An EU regulation that regulates the over-the-counter market 
with derivative products. The main stipulation of this regulation 
obligates market participants to clear their over-the-counter 
standard derivative transactions through a central counterpart 
and report these transactions to a transaction registry.

FER RITIC STEEL
Ferritic chromium steel is a stainless steel that normally cannot 
be hardened. It is magnetisable and is used in environments 
containing little or no chloride.

FR EE CASH FLOW
Indicates the amount of money that is available to pay dividends 
to shareholders and / or repay loans.

GEMBA WALK
Daily walk through the production halls in order to inspect in-
dividual processes in the opposite order of the workflow and 
analyse potential opportunities for improvements.

GLOBAL E XCELLENCE PROGR A MME
A cost optimisation programme that was started in 2009. It 
coordinates and manages all of NORMA Group’s sites and busi-
ness units.

INITIAL PUBLIC OFFERING (IPO)
First offering of shares of a company on the organised capital 
market.

NORMA Group SE Annual Report 2015 
Further Information

Glossary

175

INNOVATION ROADM APPING
Systematic approach to adapt company-specific product in-
novations to future market and technological developments.

INNOVATION SCOUTING
Structured observation of changes, potentials and relevant 
knowledge of technological developments and processes.

INTER N ATION AL SECURITIES   

IDENTIFICATION NUMBER (ISIN)
12-digit alphanumerical code used to identify a security  traded 
on the stock market.

ISO 140 01
An international environmental management standard that 
specifies the internationally accepted requirements for an en-
vironmental management system.

ISO 9 0 01
International standard that defines the fundamentals of quality 
management systems.

ISO / TS 16 9 49 
An international standard that combines the existing general 
demands on quality management systems of the (mostly North 
American and European) automotive industry.

LONG -TER M AS SIG NMENT
Long-term exchange programme for employees to promote 
internal knowledge transfer, intercultural awareness, the de-
velopment of networks and the individual development of the 
participants.

N ATION AL BUR E AU OF STATISTICS (NBS)
Chinese Bureau of Statistics.

OHSAS 18 0 01
Abbreviation for Occupational Health and Safety Assessment 
Series; used in many countries as a basis for certification of 
occupational health and safety management systems. The 
structure is closely linked to the ISO 9001 and ISO 14001 
standards.

ORIGIN AL EQUIPMENT M A NUFACTUR ER (OEM) 
A company that retails products under its own name.

PRIME STA NDARD 
A segment of the regulated stock market with higher inclu-
sion requirements than the General Standard. It is the pri-
vate law segment of the Frankfurt Stock Exchange with the 
highest transparency standards. All companies listed in the 
DA X, MDA X, TecDA X and SDA X must be included in the Prime 
Standard.

K AIZEN
Kaizen refers to activities that continually improve all functions. It 
also applies to processes, such as purchasing and logistics that 
cross organisational boundaries into the supply chain.

PRINT ON DEM A ND SYSTEMS
Publication process by which print templates are not created 
until the first order has been received.

K A NBA N
Method of production process control for the reduction of local 
stocks of precursors.

R E- ENGINEERING CENTER
Engineering redesign of existing products to adapt to changing 
market conditions.

LE A N M A NUFACTURING
A systematic method for the elimination of waste within a manu-
facturing process.

R E VERSE FACTORING 
A financing solution initiated by the ordering party in order to 
help his suppliers to finance their receivables more easily and 
at a lower interest rate than they would normally be offered.

176

ROADSHOW
Series of corporate presentations made to investors by an is-
suer at various financial locations to attract investment in the 
company.

SOCIE TAS EUROPAE A (SE )
Legal form for stock companies in the European Union and the 
European economic area. With the SE, the EU started allowing 
for companies to be founded in accordance with a largely uni-
form legal framework at the end of 2004.

SELECTIVE CATALY TIC R EDUCTION (SCR)
Selective catalytic reduction is a method to reduce particle and 
nitrogen oxide emissions.

SENIOR FACILIT Y AGR EEMENT (SFA )
Loan agreement.

SIX SIGM A
Management system for process improvement using ana lytical 
and statistical tools.

ECONOMIES OF SCALE
Defined in business economics’ production theory and micro-
economics as the connection between the scale of a com-
pany’s output and the number of factors of production that 
it uses.

SMED (SINGLE MINUTE E XCH A NGE OF DIE )
Optimisation of set up times of processes through both orga-
nisational and technical measures.

THER MOPL ASTS (ALSO K NOWN AS PL ASTOMERS)
Plastics which become elastic (thermoplastic) in a particular 
temperature range, whereby this process is reversible.

TPM ( TOTAL PRODUCTIVE M AINTEN A NCE )
Program for continuous improvement in all areas of a company 
with the goal of zero defects, failures, quality losses, accidents 
etc. The main focus is in the field of production.

SECURITIES ID NUMBER ( WK N)
A six-character combination of numbers and letters used in 
Germany to identify securities.

XE TR A
An electronic trading system operated by Deutsche Börse AG 
for the spot market.

NORMA Group SE Annual Report 2015 
Further Information

List of Graphics

177

List of Graphics

COVER

G R A P H I C  
G 001 

 NORMA Group Production  
and Distribution Sites 

TO OUR SH AR EHOLDERS

P A G E

Back cover

P A G E

26
27
27
28

29

CONSOLIDATED M A N AGEMENT R EPORT (CONT.)

G R A P H I C  
G 010  Strategic Goals of NORMA Group 
G 011  Development of Sales in 2015 
G 012  Sales Distribution by Distribution Channels  
G 013 

 Cost of Materials and Cost of Materials Ratio  
(adjusted) 

G 014  Adjusted EBITA and adjusted EBITA Margin 
G 015  Asset and Capital Structure 
G 016  Maturity Profile by Currency 
G 017  Maturity Profile by Financial Instruments 
G 018  Breakdown of Sales by Segment 
G 019 

 Material Purchasing Turnover in 2015  
according to Material Groups 
 Development of Nickel Prices and the  
Alloy Surcharge 1.4301 in 2015 
G 021  Personnel Development at NORMA Group 
G 022  Breakdown of Employees by Group 
G 023 
G 024  Marketing Expenditures 2015 by Segment 
G 025  Marketing Expenditures 2015 by Activity 
G 026  Risk Management System of NORMA Group 

Incident Rate 

G 020 

P A G E
51
60
60

61
61
62
63
64
65

68

69
70
71
73
74
74
80

G R A P H I C  
G 002 

 Index-Based Comparison of NORMA Group’s Share 
Price Performance 2015 with the MDAX and DAX 

G 003  Distribution of Trading Activity in 2015 
G 004  Free Float by Region  
G 005  Analyst Recommendations 
 Share Price Development  
G 006 
since the IPO in 2011 

CONSOLIDATED M A N AGEMENT R EPORT

G R A P H I C  
G 007 
 NORMA Group (simplified Structure) 
G 008  Organisational Structure of NORMA Group 
G 009  Sales by End Markets in 2015 

P A G E
47
48
48

178

List of Tables

COVER

CONSOLIDATED M A N AGEMENT R EPORT (CONT.)

TA B L E  
T 001  Overview of Key Figures 2015 

P A G E
Front cover

TO OUR SH AR EHOLDERS

TA B L E  
T 002  Overview of Voting Right Notifications 
T 003  Analysts covering NORMA Group 
T 004 

 Key Figures of the NORMA Group Share  
since the IPO 

T 005  Directors’ Dealings 2015 
T 006 

 Other Mandates of the  
Supervisory Board Members 

CONSOLIDATED M A N AGEMENT R EPORT

TA B L E  
T 007  Overview of Endmarkets and Brands by Segment 
 Regulation of Average Emissions (CO2)  
T 008 
for Vehicle Fleets 

T 009  Financial Control Parameters 
T 010  Non-Financial Control Parameters 
T 011  R&D Key Figures 
T 012 

 Important New Developments  
in Financial Year 2015 

T 013  GDP Growth Rates (Real) 
T 014 

 Actual Business Development  
compared to Forecast 

T 015  Adjustments 
T 016  Effects on Group Sales 
T 017  Development of Sales Channels 
T 018  Development of Segments 
T 019 
T 020  Core Workforce by Segment 
T 021  Age Structure of NORMA Group Employees 
T 022  Length of Service of NORMA Group Employees 
T 023  Specific Environmental Indicators 

Investment Highlights in 2015 

P A G E
27
28

29
38

38

P A G E
49

50
53
53
55

55
56

58
59
60
60
65
67
70
70
70
74

TA B L E  
T 024  Forecasts for GDP Growth (Real) 
T 025  Engineering: Real Change in Industry Sales 
T 026 

 Automotive Industry: Global Production  
and Development of Sales (Passenger Vehicles) 
 Construction Industry: Development of  
European Construction Output 

T 027 

T 028  2016 Forecast 
T 029  Risk and Opportunity Portfolio of NORMA Group 
T 030 

 Overview of the Matching Stock  
Programme (MSP) as of the Allotment Date 

91
T 031  Remuneration Granted to the Management Board  92
T 032 

 Inflow from Management Board  
Member Remuneration 

T 033  Remuneration of the Supervisory Board 

CONSOLIDATED FIN A NCIAL STATEMENTS

TA B L E  
T 034  Consolidated Statement of Financial Position 
T 035 

 Consolidated Statement of  
Comprehensive Income 

T 036  Consolidated Statement of Cash Flows 
T 037  Consolidated Statement of Changes in Equity 
T 038  Segment Reporting 
T 039 

 New and Amended Standards  
Adopted by the Group for the First Time 
 Standards, Amendments and Interpretations 
to existing Standars that have already been 
Endorsed by the EU 
 Standards, Amendments and Interpretations 
to existing Standars that have not been 
Endorsed by the EU 

T 040 

T 041 

T 042  Valuation Methods 
T 043  Exchange Rates 
T 044  Offsetting of Financial Instruments 
T 045  Change in Scope of Consolidation 

P A G E
76
76

77

77
79
87

92
93

P A G E
104

106
107
108
110

113

114

115
117
118
121
125

NORMA Group SE Annual Report 2015 
 
 
 
Further Information

List of Tables

179

CONSOLIDATED FIN A NCIAL STATEMENTS (CONT.)

CONSOLIDATED FIN A NCIAL STATEMENTS (CONT.)

P A G E

TA B L E  

TA B L E  
T 046 

 List of Group Companies of NORMA Group  
as of 31 December 2015 

T 047  Foreign Exchange Risk 
T 048 

 Maturity Structure of  
Non-Derivative Financial Liabilities 
 Maturity Structure of  
Derivative Financial Instruments 

T 049 

T 050  Profit and Loss Net of Adjustments 
T 051  Revenue by Category 
T 052  Raw Materials and Consumables Used 
T 053  Other Operating Income 
T 054  Other Operating Expenses 
T 055  Employee Benefits Expense 
T 056  Financial Income and Costs 
T 057  Net Foreign Exchange Gains / Losses 
T 058  Earnings Per Share 
T 059 
T 060  Tax Reconciliation 
T 061 

 Income Tax Charged / Credited to  
Other Comprehensive Income 

Income Taxes 

T 062  Deferred Tax Assets and Deferred Tax Liabilities 
T 063  Movement in Deferred Tax Assets and Liabilities 
T 064  Deferred Income Tax Assets 
T 065  Deferred Income Tax Liabilities 
T 066  Expiry of Recognised Tax Losses 
T 067  Expiry of Not Recognised Tax Losses 
 Development Goodwill and  
T 068 
Other Intangible Assets 
 Goodwill and Other Intangible Assets –  
Carrying Amounts 

T 069 

T 070  Change in Goodwill 
T 071  Goodwill Allocation Per Segment 
T 072  Goodwill Per Segment – Key Assumptions 
T 073  Development Property, Plant and Equipment 
T 074 

 Property, Plant and Equipment –  
Carrying Amounts 

126
127

128

128
131
132
132
132
132
133
133
133
134
135
135

135
136
136
136
137
137
137

138

139
139
139
140
140

141

P A G E

141
141
141
142
144

145

145
145
146
147
147
147
147
148

T 075  Finance Leases – Land and Buildings 
T 076  Finance Leases – Machinery 
T 077  Finance Leases – Other Equipment 
T 078  Financial Instruments – Classes and Categories 
T 079  Financial Instruments – Fair Value Hierarchy 
T 080 

T 081 

 Financial Instruments –  
Changes in Level 3 Instruments 
 Financial Instruments -  
Net Gains and Losses 
T 082  Derivative Financial Instruments 
T 083  Change in Hedging Reserve Before Tax 
T 084  Gains and Losses Fair-Value-Hedges 
T 085  Trade Receivables and Other Receivables 
T 086  Trade Receivables 
T 087  Trade Receivables – Maturity Analysis 
T 088  Trade Receivables – Impairments 
T 089 

 Trade Receivables –  
Carrying Amount Per Currency 

Inventories 

148
148
T 090  Trade Receivables – Development Impairments 
149
T 091  Receivables from Construction Contracts 
149
T 092  Gross Amount Customer Contracts 
149
T 093 
149
T 094  Other Non-Financial Assets 
149
T 095  Other Financial Assets 
150
T 096  Development Retained Earnings 
151
T 097  Development Other Reserves 
151
T 098  Parameters MSP 
152
T 099  Development of the MSP Option Rights 
153
T 100  Development LTI 
T 101  Components Pension Liability 
154
T 102  Reconciliation of the Net Defined Benefit Liability  155
155
T 103  Reconciliation of Changes in the DBO 
T 104 

 Reconciliation of Changes in the  
Fair Value of Plan Assets 

T 105  Disaggregation of Plan Assets 
T 106  Actuarial Assumptions 

155
155
155

180

CONSOLIDATED FIN A NCIAL STATEMENTS (CONT.)

TA B L E  
T 107 

 Expected Payments from  
Post-Employment Benefit Plans 

T 108  Development of Provisions 
T 109  Provisions – Split Current / Non-Current 
T 110  Provisions – Other Personnel-Related 
T 111  Borrowings 
T 112  Maturity Bank Borrowings 2015 
T 113  Maturity Bank Borrowings 2014 
T 114  Other Non-Financial Liabilities 
T 115  Other Financial Liabilities 
T 116 

 Future Minimum Lease Payments  
Non-Cancellable Finance Leases 

T 117  Trade and Other Payables 
T 118  Maturity Financial Liabilities 
T 119  Net Debt 
T 120  Net Payments For Acquisitions of Subsidiaries 
T 121  External Sales Per Country 
T 122  Non-Current Assets Per Country 
T 123  Commitments 
T 124 

 Future Minimum Lease Payments of  
Non-Cancellable Operating Leases 

T 125  Purchase Price Allocation NDS 
T 126 

 Compensation of Members of the  
Management Board 
 Provisions for Compensation of the  
Management Board Members 

T 127 

T 128  Compensation of Board Members 
T 129  Fees for the Auditor 
T 130  Average Headcount 
T 131  Voting Right Notifications 

FURTHER INFOR M ATION

TA B L E  
T 132  Overview by Quarter 2015 
T 133  Multi-Year Overview 

P A G E

156
157
157
158
159
159
160
160
160

161
161
161
161
162
164
164
164

164
165

166

166
166
166
166
168

P A G E
181
182

NORMA Group SE Annual Report 2015Further Information

Overview by Quarter 2015

181

Overview by Quarter 2015 1

Q1 2015

Q2 2015

Q3 2015

Q4 2015

T   13 2

221.5

133.1

39.2

17.7

36.2

22.9

0.72

17.9

0.56

10.3

11.6

−10.5

−12.2

232.9

138.5

42.1

18.1

41.3

23.6

0.74

20.0

0.63

41.5

37.7

−7.9

−41.3

218.3

131.1

39.3

18.0

38.4

20.8

0.65

17.4

0.55

44.1

42.8

−10.0

−5.2

217.0

130.4

35.6

16.4

34.6

21.5

0.68

18.5

0.58

32.2

42.4

−16.1

−11.7

31 Mar 2015

30 Jun 2015

30 Sep 2015

31 Dec 2015

1,185.4

1,157.9

1,156.3

1,167.9

413.4

34.9

411.8

395.5

34.2

395.5

404.6

35.0

366.7

429.8

36.8

360.9

EUR millions

EUR millions

EUR millions

% 

EUR millions

EUR millions

EUR

EUR millions

EUR

EUR millions

EUR millions

EUR millions

EUR millions

EUR millions

EUR millions

%

EUR millions

Income statement

Revenue

Adjusted gross profit 2

Adjusted EBITA 2

Adjusted EBITA margin 2

EBITA

Adjusted profit for the period 2

Adjusted EPS 2

Profit for the period

EPS

Cash flow

Cash flow from operating activities

Operating net cash flow 3

Cash flow from investing activities 

Cash flow from financing activities

Balance sheet

Total assets

Equity

Equity ratio

Net debt

1 Deviations may occur due to commercial rounding. 
2 Adjustments are described in the Notes.  Notes, p. 130. 
3 Adjusted for currency effects.

 
182

Multi-Year Overview 1

Order situation

Order book (31 Dec.)

Income statement

Revenue

thereof EME A

thereof Americas

thereof Asia-Pacific

  EJT

  DS

Gross profit

Adjusted EBITA 2

Adjusted EBITA margin 2

EBITA

Adjusted profit for the period 2

Profit for the period

Adjusted EPS 2

EPS

Financial result

Tax rate 

R&D expenses

R&D ratio (in relation to EJT sales)

Cost of materials 2

Cost of materials ratio 2

Personnel expenses 5

Cash flow

Cash flow from operating activities

Operating net cash flow

Cash flow from investing activities 

Cash flow from financing activities

Balance sheet

Total assets

Equity

Equity ratio

Net debt

Working capital

Working capital ratio

Employees

Core workforce

Total workforce incl. temporary staff

Share

Number of shares (weighted)

Number of shares (year-end)

2015 2

2014 2

2013

2012 3

2011

2010

T   13 3

EUR millions

295.8 

279.6

236.7

215.4

218.6

188.0

EUR millions

EUR millions

EUR millions

EUR millions

EUR millions

EUR millions

889.6 

416.0 

395.3 

78.2 

540.3 

344.1 

694.7

394.5

237.8

62.5

481.0

211.5 

EUR millions

533.12 

405.6 2

EUR millions

% of sales

EUR millions

EUR millions

EUR millions

EUR

EUR

156.3 

17.6 

150.5

88.7 

73.8

2.78

2.31

EUR millions

−17.2 

%

EUR millions

% of EJT sales

32.1

25.4 

4.7 

121.5

17.5

113.3

71.5

54.9

2.24

1.72

−14.5

33.3

−25.7

5.3

635.5

388.0

191.6

56.0

443.9

193.6

371.4

112.6

17.7

112.1

62.1

55.6

1.95

1.74

−15.6

32.6

−21.9

4.9

604.6

367.5

193.3

43.8

427.6

174.5

344.4

105.4

17.4

105.1

61.8

56.6

1.94

1.78

−13.2

30.3

−22.1

5.1

581.4

372.7

173.0

35.7

411.5

170.3

322.6

102.7

17.7

84.7

57.6

35.7

1.92

1.19

−29.6

30.0 4

−16.8

4.1

490.4

336.6

123.8

30.0

323.6

168.3

274.7

85.4

17.4

64.9

48.2

30.3

1.93

1.21

−14.9

27.0

−16.6

5.1

EUR millions

−362.9 

−289.9

−269.4

−263.5

−262.3

−220.5

% of sales

EUR millions

EUR millions

EUR millions

EUR millions

EUR millions

40.8 

234.1 

128.2 

134.76

−44.5 

−70.4

41.7

188.3

96.4

109.27

−265.1

57.7

EUR millions

1,167.9 

1,078.4

EUR millions

%

EUR millions

EUR millions

% of sales

429.8

36.8

360.9 

151.9 

17.1 

5,121

6,306 

368.0

34.1

373.1

141.8

20.4

4,828

5,975

42.4

43.6

45.1

45.0

−169.7

−156.5

−143.7

−124.4

115.4

103.9

−43.4

51.7

823.7

319.9

38.8

153.5

110.8

17.4

4,134

4,947

96.1

81.0

−58.1

−34.1

691.8

289.2

41.8

199.0

115.9

19.2

3,759

4,485

71.7

66.8

−33.7

−0.5

648.6

256.0

39.5

198.5

106.2

18.3

3,415

4,252

62.1

51.7

−56.6

−3.1

578.8

78.4

13.5

344.1

86.7

17.7

3,028

3,830

31,862,400 

31,862,400

31,862,400

31,862,400

30,002,126

24,862,400

31,862,400 

31,862,400

31,862,400

31,862,400

31,862,400

24,862,400

1  Key figures prior to the IPO in 2011 are not shown due 

to lack of comparability between HGB and IFRS.

2  In  2014  and  2015  adjustments  were  made  which  espe-
cially relate to the acquisition of NDS. These adjustments 
are described in the Notes.  Notes, p. 130.

3  2012: The accounting rules changed in 2013 due to the 
first-time use of IAS 19R. In order to better compare the 

4  Adjusted by deferred tax liabilities of EUR 2.8 million re-

sulting from 2007.

earnings, assets and financial positions, the 2012 figures 

5  From 2008 to 2011 and 2014 and 2015 adjusted by one-

have been adjusted to suit the new accounting rules and 
may  therefore  deviate  from  the  figures  published  in  the 

2012 Annual Report.

off effects.

6 Adjusted for currency effects.
7 Adjusted for acquisition related and currency effects.

NORMA Group SE Annual Report 2015 
 
 
 
 
 
 
 
 
Annual Review

J A N U A R Y – M A R C H   2 0 1 5

A P R I L – J U N E   2 0 1 5

Large order receipt for NORMAQUICK PS3 
quick connectors for a German  
supplier to the automotive industry

Large order receipt for NORMAQUICK PS3  
quick connectors from a Chinese-European 
automobile manufacturer

NORMA Group is issued Platinum Supplier 
Status by General Motors

Opening of the first cleanroom for the  
manufacturing of joining solutions for biotech  
and pharmaceutical industries at the  
Czech production site in Hustopeče

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J U LY – S E P T E M B E R   2 0 1 5

O C T O B E R  –  D E C E M B E R   2 0 1 5

New Chief Financial Officer  
Dr. Michael Schneider takes office

NORMA Group expands its worldwide 
 testing laboratory capacities

Large order receipt for NORMAQUICK PS3 
quick connectors and NORMAPL AST SV  
hose and pipe connectors for a German 
automobile manufacturer

Production sites in Auburn Hills, USA and 
Juarez, Mexico receive PACCAR 50 PPM-Award

Large order receipt for NORMACL AMP   
V PP and V 2PP profile clamps for a Korean 
automobile manufacturer

 
 
 
 
Annual Review

NORMA Group Worldwide

N O R M A   G R O U P   P R O D U C T I O N   A N D   D I S T R I B U T I O N   S I T E S   G   0 0 1

E M E A
Czech Republic (P)
France (P, D)
Germany (P, D)
Italy (D)
Poland (P, D)
Russia (P, D)
Serbia (P)
Spain (D)
Sweden (P, D)
Switzerland (D)
The Netherlands (D)
Turkey (D)
United Kingdom (P, D)

P = Production sites
D = Sales and distribution centres

A M E R I C A S 
Brazil (P, D)
Mexico (P)
USA (P, D)

A S I A - P A C I F I C
Australia (D)
China (P, D)
India (P, D)
Indonesia (D)
Japan (D)
Malaysia (P, D)
Philippines (D)
Singapore (D)
South Korea (D)
Thailand (P)

 
 
Financial Calendar 2016

23.03.2016 

Publication of Full Year Results 2015

04.05.2016 

Publication of Q1 Interim Results 2016

02.06.2016 

Annual General Meeting 2016 in Frankfurt/Main

03.08.2016 

Publication of Q2 Interim Results 2016

02.11.2016 

Publication of Q3 Interim Results 2016

The financial calendar is constantly updated. Please visit the Investor Relations  
section on the Company website @ www.normagroup.com for up-to-date information.

Contact and Imprint

If you have any questions regarding NORMA Group or would like to be included in  
the distribution list, please contact the Investor Relations team: 

E-mail: ir@normagroup.com

Andreas Trösch
Vice President Investor Relations
Phone: + 49 6181 6102 741 | Fax: + 49 6181 6102 7641
E-mail: andreas.troesch@normagroup.com

E D I TO R
NORMA Group SE
Edisonstraße 4
63477 Maintal, Germany

Vanessa Wiese
Senior Manager Investor Relations
Phone: + 49 6181 6102 742 | Fax: + 49 6181 6102 7642
E-mail: vanessa.wiese@normagroup.com

Phone: + 49 6181 6102 740
E-mail: info@normagroup.com
www.normagroup.com

Dana Feuerberg
Manager Investor Relations
Phone: + 49 6181 6102 748 | Fax: + 49 6181 6102 7648
E-mail: dana.feuerberg@normagroup.com

C O N C E P T  A N D L AYO U T
3st kommunikation, Mainz

P R I N T
Woeste Druck, Essen

Print

compensated

Id-No. 1653973
www.bvdm-online.de

Note on the Annual Report
This Annual Report is also available in German. If there are differences between the two, the German version takes priority. 

Note on rounding
Please note that slight differences may arise as a result of the use of rounded amounts and percentages.

Forward-looking statements
This Annual Report contains certain future-oriented statements. Future-oriented statements include all statements which do not relate to historical 
facts and events and contain future-oriented expressions such as “believe”, “estimate”, “assume”, “expect”, “forecast”, “intend”, “could” or “should”or 
expressions of a similar kind. Such future-oriented statements are subject to risks and uncertainties since they relate to future events and are based 
on the Company’s current assumptions, which may not in the future take place or be fulfilled as expected. The Company points out that such future-
oriented statements provide no guarantee for the future and that the actual events including the financial position and profitability of NORMA Group SE 
and developments in the economic and regulatory fundamentals may vary substantially (particularly on the down side) from those explicitly or implicitly 
assumed in these statements. Even if the actual assets for NORMA Group SE, including its financial position and profitability and the economic and 
regulatory fundamentals, are in accordance with such future-oriented statements in this Annual Report, no guarantee can be given that this will 
continue to be the case in the future.

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NORMA Group SE
Edisonstraße 4
63477 Maintal, Germany

Phone:  +49 6181 6102 740
E-mail: 
info@normagroup.com
Internet: www.normagroup.com