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NORMA Group SE

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FY2019 Annual Report · NORMA Group SE
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ANNUAL REPORT 
2019

Fina ncial Figure s 2 01 9

Order situation
Order book (Dec 31)
Income statement
Revenue 
Adjusted gross profit 2
Adjusted EBITA 2
Adjusted EBITA margin 2
EBITA
EBITA margin
Adjusted profit for the period 2
Adjusted earnings per share 2
Profit for the period 
Earnings per share
NORMA Value Added (NOVA)
Return on Capital Employed (ROCE)
Cash flow
Cash flow from operating activities 
Cash flow from investing activities  
Cash flow from financing activities
Net operating cash flow

Balance sheet
Total assets
Equity
Equity ratio
Net debt
Employees
Core workforce
Share data
IPO
Stock exchange & market segment
ISIN 
Security identification number / Ticker symbol
Highest price / Lowest price 2019 3
Year-end share price as of Dec 31, 2019 3
Market capitalization as of Dec 31, 2019 3
Number of shares

1_Including the effects of the first-time application of IFRS 16.
2_The adjustments are described in the Notes to the Consolidated Financial Statements. 
3_Xetra price.

  NOTES, P. 148

EUR million

EUR million
EUR million
EUR million
%
EUR million
EUR million
EUR million
EUR
EUR million
EUR
EUR million
%

EUR million
EUR million
EUR million
EUR million

EUR million
EUR million
%
EUR million

20191

358.3

1,100.1
630.6
144.8
13.2
127.9 
11.6
87.8 
2.76 
58.4 
1.83
17.3
13.4

137.1 
– 57.6 
– 92.7 
122.9
Dec 31, 2019

1,514.3 
629.5 
41.6
420.8 

6,523

2018

379.2

1,084.1
626.6
173.2
16.0
164.8
15.2
114.8
3.61
91.8
2.88
60.8
17.5

130.8
– 129.5
31.3
124.4
Dec 31, 2018

1,471.7
602.4
40.9
400.3

6,901

T001

Change in %

– 5.5

1.5
0.6
– 16.4
n/a
– 22.4
n/a
– 23.5
– 23.6
– 36.3
– 36.5
– 71.5
n/a

4.8
– 55.5
n/a
– 1.2
Change in %

2.9
4.5
n/a
5.1

– 5.5

April 2011
Frankfurt Stock Exchange, Regulated Market (Prime Standard), SDAX 
DE000A1H8BV3
A1H8BV / NOEJ

EUR 49.26 / 26.36
EUR 38.00
EUR million 1,211

31,862,400

2

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATIONNORMA Group SE – Annual Report 20191 INTRODUCTION2 TIMES ARE CHANGINGTable of 
Con tents

1

2

3

Introduction

Times are Changing

To Our Shareholders

Financial Figures 2019   

Table of Contents   

NORMA Group   

  2

  3

  4

Guiding Theme 2019 

6

The Management Board 

Our Answers to the Questions of Our Time  7

Letter from the Management Board 

NORMA Group on the capital market 

Supervisory Board Report 

Corporate Governance Report 

25

26

28

33

37

4Consolidated 

Management Report

Principles of the Group   

Economic Report   

Forecast Report   

Risk and Opportunity Report   

Remuneration Report   

Other Legally Required Disclosures   

Report on Transactions with  
Related Parties 

  46

  58

  82

  89

  102

  110

  112

5Consolidated Financial 

Statements

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement of  
Financial Position   

  114

  115

Consolidated Statement of Cash Flows      116

 Consolidated Statement of Changes  
in Equity   

 Notes to the Consolidated Financial 
Statements   

Appendix to the Notes to the  
Consolidated Financial Statements   

 Responsibility Statement  

 Independent Auditor’s Report  

  117

  118

  203

  205

  206

6

Further Information

Glossary   

List of Graphics   

List of Tables   

Overview by Quarter  

Multi-Year Overview   

  212

  216

  217

  220

  221

Financial Calendar, Contact and Imprint 

223

3

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATIONNORMA Group SE – Annual Report 20191 INTRODUCTION2 TIMES ARE CHANGINGNORMA Group

Two strong  distr i-
b ut ion  ch ann els

NORMA Group is an international market and technology leader 
in Engineered Joining Technology (joining, connecting and fluid 
handling technology) and  offers more than 40,000 high-quality 
products and solutions to around 10,000 customers in more than 
100  countries.  NORMA  Group’s  joining  products  are  used  in 
 various  industries  and  can  be  found  in  vehicles,  ships,  trains, 
 aircraft, domestic appliances, engines and plumbing systems as 
well as in applications for the pharmaceutical and biotechnology 
industry.  From  its  headquarters  in  Maintal  near  Frankfurt, 
 Germany, the Company coordinates a global network consisting 
of  29  production  facilities  as  well  as  numerous  sales  and 
 distribution sites across Europe, the Americas, and Asia Pacific.

61%

EJT

Engineered Joining Technology (EJT)

The  business  area  of  EJT  focuses  on  customized,  engineered 
 solutions which meet the specific requirements of original equip-
ment manufacturers (OEM). For these customers, NORMA Group 
develops innovative, value-adding solutions for a wide range of 
application areas and various industries in the area of mobility 
and new energy. No matter whether it’s a single component, a 
multi-component unit or a complex  system, all products are indi-
vidually tailored to the exact requirements of the industrial cus-
tomers while simultaneously guaranteeing the highest quality 
standards, efficiency and assembly safety. NORMA Group’s EJT 
products are built on the Company’s  extensive engineering exper-
tise and proven leadership in this field.

Distribution Services (DS)

In  the  area  of  DS,  NORMA  Group  sells  a  wide  range  of  high- 
quality,  standardized  joining  technology  products  for  various 
applications through different distribution channels. Among its 
customers are distributors, OEM aftermarket customers,  technical 
wholesalers  and  hardware  stores.  In  the  DS  business  area, 
NORMA Group benefits not only from its extensive geographic 
presence  and  global  manufacturing,  distribution  and  sales 
 capacities, but also from its well-known brands, its customized 
packaging and the high availability of its products at the point of 
sale. NORMA Group markets its joining technology products under 
its well-known brand names:

39%

DS

B

R

A

N

D

4

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATIONNORMA Group SE – Annual Report 20191 INTRODUCTION2 TIMES ARE CHANGINGMARKET LEADER IN CONNECTING AND 
FLUID HANDLING TECHNOLOGY FOR 
EXISTING AND FUTURE MARKETS

INCREASE 
IN VALUE

Ove ral l  
ob je c ti ves 

PROFITABLE  
GROWTH

SELECTIVE VALUE-ADDING   
ACQUISITIONS TO SUPPLEMENT   
ORGANIC GROWTH

Stra tegi c  
me asure s  
to  ac h ieve  
ob je c ti ves

INCREASE OF MARKET  
SHARE THROUGH FURTHER 
LOCALIZATION

SELECTIVE PRODUCT   
PORTFOLIO

SUSTAINABLE ACTIONS 
IN ALL BUSINESS AREAS 

NEW PRODUCT DEVELOPMENTS 
FOR STRONG FUTURE MARKETS

STRONG PERFORMANCE   
AND CONTINUOUS   
EFFICIENCY IMPROVEMENTS

HIGHEST   
QUALITY REQUIREMENTS   
AND STRONG   
BRAND IMAGE

CLIMATE CHANGE AND SCARCITY OF RESOURCES   
ARE GLOBAL MEGATRENDS WHICH FORM THE BASIS FOR   

NORMA GROUP’S BUSINESS MODEL

5

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATIONNORMA Group SE – Annual Report 20191 INTRODUCTION2 TIMES ARE CHANGINGThe market environment in which NORMA Group operates is 
undergoing radical change. We recognized this early on and 
subsequently began to adapt to the changed conditions. 
Every change is driven by a multitude of different factors, 
which in turn have a profound impact on patterns of action 
and decision-making. 

On the following pages, you will learn what significance the 
changed framework conditions have for NORMA Group. We 
 present an overview of the main drivers and factors behind the 
developments in fiscal year 2019 in a significantly changing 
environment. “Times are changing” – we have the answers to 
the questions of our time.

6

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING8  Questions

Q 01         

Q 02         

Q 03         

Q 04         

The 2019 Annual Report 
is entitled “Times are 
changing.” What does 
this mean?

Which developments 
affected NORMA Group’s 
business in 2019?

How can NORMA Group 
increase its profitability?

What does the new  
“Get on Track” change 
program include?

P A G E   8

P A G E   1 0

P A G E   1 2

Q 05         

Q 06         

Q 07         

Q 08         

What were the positive 
developments in fiscal 
year 2019?

How will the key markets 
for NORMA Group develop 
in 2020?

What growth areas does 
NORMA Group see in the 
coming years?

How does  
NORMA Group  
ensure its ability  
to innovate?

7

PAGE 14PAGE 16PAGE 18PAGE 20PAGE 22NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGQ

01

The 2019 Annual Report 
is entitled “Times are 
changing.” What does 
this mean?

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGMarkets and 
 technologies are 
changing – and 
NORMA Group 
is right in the 
middle of it.

The title of our 2019 Annual Report describes the current  situation 
very appropriately: We are experiencing challenging times – times 
of change. Looking back on 2019, we can conclude that change 
is ever-present. This is exemplified by how the automotive  industry 
is developing. The industry is experiencing profound techno logical 
upheaval. Electromobility, including hybrid drives, and  autonomous 
driving are the key factors here.

At the same time, we are repeatedly confronted with geopolitical 
issues such as the never-ending discussion about Brexit  and the 
trade disputes between the two superpowers US and China. This 
difficult  and  changing  market  environment  presents  us  with 
 additional challenges. We started to tackle the hurdles early on 
and are responding consistently to the changing conditions. For 
example, we announced our rightsizing program in February 2019 

and began optimizing our production landscape and  organizational 
structures, which had grown rapidly in recent years, and we are  
harmonizing  our  processes  and  systems  worldwide.  We  also 
started to align our business model even more closely with the 
requirements of our strategic growth fields – water management 
and electromobility.

We    see  an  opportunity  for  NORMA  Group  in  this  changing 
 environment. We want to seize the opportunity and open our 
eyes  to  the  essentials.  For  this  reason,  we  are  systematically 
 analyzing how current developments affect us and are making 
adjustments  where  necessary.  We  are  adapting  to  the  new 
 framework conditions, becoming more agile, more structured and 
even more efficient in terms of our processes. In doing so, we are 
clearly relying on our strengths: As an expert on joining  technology, 
we are further expanding our position as one of the market  leaders 
in the area of engineered and standardized joining technology 
(connecting, fastening and fluid handling technology) for current 
and future markets.

9

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGQ

02

What develop-
ments affected 
NORMA Group’s 
 business in 2019?

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe US market for passen-
ger  vehicles  and  trucks 
collapsed  significantly  in 
fiscal year 2019.

We have clearly 
felt the market 
weaknesses and 
changes.

The continued weakness of the global automotive market played 
a major role in our difficult fiscal year 2019. Technological upheav-
als, geopolitical risks and the global impact of the trade dispute 
between the US and China and related sanctions have severely 
impacted the global automotive industry. The reluctance to invest 
that this has caused was reflected in significant market  weakness, 
especially in the EMEA and Asia-Pacific regions and China and 
India, in particular. Demand from important customer segments 
dropped, and business continued to decline. In addition, the US 
market, among others, has experienced a sharp decline. 

Against this backdrop, we realized that we would not be able to 
achieve the targets we had set for ourselves at the beginning of 
2019. For this reason, we revised our forecast for the adjusted 
EBITA margin in April 2019. After the first half of the year, it also 
became  apparent  that  the  situation  on  the  international 
 automotive markets would not ease significantly in the second 
half of the year either. 

In view of the global development in the automotive market and 
on the basis of the expected sales development for the second 
half of 2019, we revised both the sales forecast at Group level 
and the forecast for the adjusted EBITA margin and operating net 
cash flow for the full year 2019 in July 2019. The slump in the US 
automotive business at the beginning of the fourth quarter of 
2019, due to strikes at key customers in the passenger car and 
truck sectors, among other factors, led to yet another revision of 
the sales forecast in all regions in October.

11

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGQ

03

How can 
NORMA Group 
increase its 
 profitability?

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGWe are identifying 
potentials for 
optimization.

Rihard Sörös and Nemanja 
Stanisic have been partici-
pating  in  the  dual  training 
program  in  Serbia  since 
September 2019

Times are changing – in times of change, it is extremely import-
ant to set up structures and processes within the Company in 
such a way that they allow the greatest possible flexibility in order 
to be able to adapt quickly to changing market conditions. The 
starting  point  here  is  a  comprehensive  review  of  the  initial 
 situation, in particular an analysis that enables internal processes 
and Company structures to be optimized. We know that we can 
only improve if we take a holistic view of every element of the 
Company and analyze the underlying structures for optimization 
potential. This must include both fundamental aspects and details. 

In  previous  years,  we  have  grown  very  strongly  and  rapidly 
 worldwide, not least through several acquisitions. This has also 
resulted in structures and processes that now have to be adapted 
and  optimized  to  take  future  developments  into  account.  The 
 harmonization and integration of these processes and structures 
plays  a  key  role.  One  first  step  in  this  direction  was  the 
 announcement of the rightsizing program in February 2019, when 
we  approved  a  package  of  measures.  Since  then,  we  have 
 continuously worked to optimize our production landscape and 
organizational structures in a targeted manner and to harmonize 
processes and systems worldwide. In order to identify further 
potential,  we  continuously  take  a  critical  look  at  all  internal 
 processes. In addition, we concentrate on bundling and sharing 
processes and important existing know-how across regions and 
locations. The first successes of the measures implemented could 
already be seen in fiscal year 2019. At the end of September, we 
closed a production site in Russia and relocated activities to our 
plant in Subotica, Serbia. Furthermore, a distribution center in the 
Netherlands was integrated into an existing distribution center.

In addition to the rightsizing program, we publicly announced the 
“Get on Track” change program in November 2019. The program 
goes  beyond  the  measures  of  the  rightsizing  program.  The 
 measures included in this program optimize site capacities in all 
regions and streamline the product portfolio, in particular through 
active portfolio management and improvement of the purchasing 
processes. “Get on Track” will make us more flexible and  profitable. 
This will enable us to respond to market changes even better and 
faster in the future. 

We are actively implementing the defined measures so that we 
can increase our profitability and achieve sustainable growth.

13

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGQ

04

What does the new 
change program 
“Get on Track” 
include?

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThere is always potential for improvement. In order to make the 
best  possible  use  of  this  potential,  the  Supervisory  Board  of 
NORMA Group approved the “Get on Track” change  program pro-
posed by the Management Board at the beginning of November 

2019. This program is intended to lay the foundations for the fur-
ther strategic development and profitable growth of NORMA Group. 
“Get on Track” comprises three overarching fields of action.

Our strategy focuses on 
increasing value, growth, 
profitability and generating 
cash flow.

OBJECTIVE OF “GET ON TRACK” 

FIELDS OF ACTION

EXAMPLES

I

G
N
N
O
T
S
O
P

I

I

LOCATIONS

Optimization of locational capacities in all regions

PRODUCT PORTFOLIO

Streamlining of product portfolio through active portfolio management

STRUCTURES

Improvement of structures and processes along the entire value chain

MARKET INTELLIGENCE

Comprehensive information on products and markets as the basis for active portfolio management 

PEOPLE AND CULTURE

Qualification and training of personnel

The objective is initially to design the production landscape as 
efficiently as possible and at the same time to reduce complexity. 
Here, we are also taking a close look at our many products and 
improving and bundling our structures and processes. In short: 
All internal processes and structures are being comprehensively 
put  to  the  test.  By  implementing  targeted  measures,  we  are 
 focusing  on  increasing  the  efficiency  of  NORMA  Group  in  the 
defined fields of action and aligning the entire organization along 
the lines of profitability and cash flow generation. In summary, 
“Get  on  Track”  can  thus  be  described  as  a  comprehensive 
 performance program. From 2020 on, it is expected to lead to 
cost  savings  that  will  rise  to  between  EUR  40  million  and 
EUR 45 million annually by 2023.

Once  the  programs  have  been  successfully  implemented, 
NORMA Group is to emerge from the change process in a stron-
ger, leaner and more effective position – as a Company that is 
ideally adapted to the economic environment and able to act in 
an agile manner. 

Intensive  work  on  operational  improvement  is  a  major  feat  of 
strength that will require our full concentration. We will succeed 
in this if we work together because a company is only as good 
as  the  entirety  of  its  employees.  We  therefore  attach  great 
 importance  to  our  employees’  qualifications  and  motivation 
through targeted “on-the-job” training and education. This is how 
we are implementing the “Get on Track” program together with 
our employees and gradually preparing NORMA Group for the 
future. In spite of all this change, we cannot afford to lose sight 
of what makes us what we are: a technology leader in the field 
of advanced joining technology and we will continue to build on 
this strength.

15

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGQ

05

What were the 
positive develop-
ments in fiscal 
year 2019?

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGSuccesses in our future markets water 
management and electro mobility as 
well as improved financing terms and 
conditions. 

The  eM  compact  quick  connector 
has been developed especially for 
use in electric and hybrid cars. 

Despite the many challenges in the past fiscal year, we were also 
able to achieve important successes in our future markets water 
management and electromobility. 

In  light  of  the  increasing  water  scarcity  worldwide,  there  is  a 
 growing  need  for  efficient,  environmentally  friendly  water 
 management and infrastructure solutions. NORMA Group is  taking 
advantage of this trend by continuously developing and  improving 
its  water  management  portfolio  to  meet  the  growing  global 
demand for an efficient water supply. 

NORMA  Group’s  comprehensive  product  portfolio  and  joining 
technology ensure that water is transported to where it is needed 
without any leakages. The product portfolio includes products 

and solutions in the fields of gardening and landscaping. This 
also includes durable and efficient drip irrigation systems that use 
up to 60 percent less water than conventional systems on the 
market. NORMA Group’s many efficient products are also widely 
used in the construction industry. These include, for example, the 
“Pro-Span  Repair  Coupling”  product  that  enables  private 
 homeowners to repair damaged water pipes quickly and cost- 
effectively.

2019 repeatedly showed that leading automotive manufacturers 
rely on NORMA Group’s development expertise for challenging 
projects in the field of electromobility. For instance, we won major 
new orders in the past fiscal year. These included a large order 
that we received in May 2019 to equip around 1.8 million vehicles 

from a British carmaker with cooling water pipe systems for cars 
with  combustion  engines  and  electric  motors.  In  addition, 
NORMA  Group  won  two  further  major  orders  for  thermal 
 management pipeline systems for electric and hybrid vehicles. 
NORMA Group’s pipeline systems are known for their optimal 
compactness and efficient line routing, which means that they 
can be installed inside the battery in a very space-saving  manner. 
The temperature sensors integrated into them ensure that the 
battery cells have the correct operating temperature and thus 
make  a  significant  contribution  to  increasing  the  range  of  the 
vehicles – still one of the key challenges in the field of electro-
mobility. We also came up with new innovations in this area of 
electromobility, which is becoming increasingly important for us, 
in  2019.  A  new  quick  connector  that  has  been  developed 
 especially  for  use  in  electric  and  hybrid  vehicles  is  only  one 
 example.  NORMA  Group’s  new  E-mobility  connector  provides 
more space in the vehicle battery, allowing more battery cells to 
be installed per battery pack and increasing the performance per 
battery.

The fact that automotive manufacturers appreciate the quality 
and reliability of our products is also demonstrated by the awards 
we have received from our customers, such as the Jaguar Land 
Rover Quality (JLRQ) Award, which we received in China last year. 

But we are not only successful in the area of product develop-
ment. We also made further progress in the area of our financial 
and liquidity management in fiscal year 2019: Group financing 
was successfully restructured at even more attractive terms. In 
addition, a “green” financing component was included for the first 
time,  thus  reflecting  our  sustainability  strategy  in  the  area  of 
financing as well. We are very proud of this. We want to build on 
this success and continue to improve. 

17

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGQ

06

How will 
NORMA Group’s 
key markets 
develop in 2020?

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGDr. Michael Schneider, 
CEO of NORMA Group 
since November 2019, and 
Dr. Friedrich Klein (COO) 
holding a discussion

We do not expect the situation on the international automotive 
markets to improve significantly in 2020 following an already 
 difficult previous year. According to LMC Automotive, one of the 
world’s leading providers of market information for the  automotive 
industry, the automotive market will decline in the Asia-Pacific, 
EMEA and, above all, Americas regions. A noticeable decline can 
be expected in the commercial vehicle sector, in particular, in 2020. 
This is a market in which NORMA Group is strongly represented, 
particularly in the US. On the other hand, the Water Management 
division  is  expected  to  continue  to  perform  well,  albeit  at  a 
 somewhat slower pace compared to last year. This means the 
situation in some of NORMA Group’s key sales markets will remain 
challenging.

We  will  focus  above  all  on  careful  planning  in  light  of  these 
expected  developments:  Comprehensive  market  analysis  that 
tracks all conceivable developments is indispensable in times of 
high market uncertainty. This will enable us to evaluate possible 
opportunities and risks for our business in a targeted manner in 
order  to  be  able  to  react  promptly  and  appropriately  to  any 
changes that arise.

The water manage ment 
market is growing, the 
automotive market is 
changing. We focus on the 
opportunities and risks. 

19

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGQ

07

What growth areas 
does NORMA Group 
see in the coming  
years?

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGClimate change and 
 scarcity of resources are 
global megatrends for 
which we have innovative 
solutions.

The technological requirements placed on our customers and thus 
also  on  our  products  are  changing  ever  more  rapidly.  This 
 development is being driven by two global megatrends: climate 
change and scarcity of resources. They will play a decisive role 
in  shaping  the  field  in  which  NORMA  Group  operates  in  the 
 coming decades. For this reason, they form the foundation of our 
business model and our corporate strategy. 

Consistent protection of the environment, more efficient use of 
energy and the economical use of vital raw materials such as 
water are becoming increasingly important. Our two key future 
markets are water management and electromobility. We have 
solutions for these areas and view the changes as an  opportunity. 
As a technology leader, we will play a key role in shaping these 
areas.  We  are  making  our  contribution  here  in  particular  by 
 reducing emissions from combustion engines and hybrid drives 
and by optimizing the performance of electric drives. And our 
potential is far from being exhausted.

Water management 
Water is a valuable commodity. NORMA Group’s product  portfolio 
in the field of water management focuses on the targeted control 
and optimization of water volumes. Due to the increasing  scarcity 
of water, the demand for tailor-made, reliable joining products 
and solutions that enable our customers to enjoy an efficient, 
 sustainable  water  supply,  and  thus  to  use  water  resources 
 sparingly, is increasing. The focus here is on preventing leaks at 
tapping points and thus making an important contribution to the 
efficient water supply of households. With our products, we also 
support  the  implementation  of  statutory  regulations  aimed  at 
 sustainably reducing water consumption. In this context, we also 
understand how efficient systems for landscape  irrigation work. 
Drip irrigation systems in particular are becoming  increasingly 
important. The focus here is on innovative  technologies that aim 
to reduce water consumption in general. For example, intelligent 
drip irrigation systems can reduce water consumption by up to 
60 percent compared to conventional  sprinkler systems. On the 

other hand, the management of larger volumes of water, which 
can arise due to extreme weather   conditions, is also becoming 
increasingly important. Our  expertise in this area goes beyond 
classic piping and joining technology. An important starting point 
here is the collection of rainwater and the discharge of  wastewater 
into the urban sewage system. We are very well positioned in 
these areas and are able to offer our customers reliable products 
for effective storm water and  wastewater management. 

We have steadily expanded our water management business in 
recent years through targeted acquisitions, thus contributing to 
the  diversification  of  our  business.  In  fiscal  year  2019,  water 
 management  accounted  for  around  20  percent  of  our  annual 
sales. By comparison, this figure was only four percent in fiscal 
year 2013, prior to the acquisition of NDS. 

E-mobility
Electromobility is NORMA Group’s second key market of the future 
and an important focus of its research and development  activities. 
NORMA Group already has plenty of solutions and key products 
in  its  portfolio  to  address  the  future  trend  of  e-mobility  in  a 
 targeted manner. Most of these products are manufactured using 
existing technical equipment and on our existing machines. The 
product  range  comprises  both  optimized  and  particularly 
 lightweight connectors as well as complete line systems for the 
thermal management of battery packs in electric vehicles. These 
products ensure a correct operating temperature of the battery 
cells and thus an increased range and an extended service life of 
the battery. Thanks to our broad product portfolio, we believe we 
are optimally positioned to benefit from the positive developments 
forecast in the field of e-mobility.

21

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGQ

08

How does 
NORMA Group  
ensure its ability  
to innovate?

3 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING5%

of EJT sales is planned 
for  investments in R&D 
annually.

For us, innovation is 
an ambition shared by 
all employees. In doing 
so, we always keep an 
eye on the concrete 
application.

Times are changing. New issues require new solutions. To ensure 
that we can continue to be pioneers and knowledge carriers in 
our  markets  in  the  future,  we  are  constantly  expanding  our 
 technological leadership and invest around five percent of the 
sales of our Engineered Joining Technology division in research 
and development each year. After all, innovations are a decisive 
success factor. 

Due to our close cooperation with OEMs, we always develop and 
work at the pulse of time. We solve the challenges our customers 
face,  due  to  the  ever-stricter  legal  requirements,  for  example. 
These  force  automotive  manufacturers  to  adapt  their  current 
 systems, but also necessitate the development of new  technologies 
and innovative solutions. This is where we come into play. We 
accompany  these  developments  intensively:  Some  of  our 
 employees work as resident engineers on site on the customer’s 
premises and are therefore very familiar with the problems and 
challenges facing the industry.

As  a  partner  to  our  customers,  we  have  been  developing 
 sustainable solutions on this basis for several decades. 

At NORMA Group, we do not consider innovations to be solely a 
task for the Research and Development department, however. 
Rather,  a  company’s  success  is  defined  by  the  totality  of  its 
employees’ ideas. For this reason, we cultivate an open company 
culture  and  stand  for  a  cross-functional  and  constructive 
exchange. Each of our employees is thus given the opportunity 
to submit invention reports to the Research and  Development 
department and to incorporate ideas into our  innovation process. 
Particularly good ideas are recognized every year by the Man-
agement Board.

23

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGTo O ur 
 Shareh ol de rs

25 

26 

28 

33 

37 

The Management Board 

Letter from the Management Board 

NORMA Group on the capital market 

Supervisory Board Report 

Corporate Governance Report

To Our Shareholders

The Management Board 

Dr. Friedrich Klein
Chief Operating Officer (COO)

Dr. Michael Schneider
Chief Executive Officer (CEO)

25

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGLetter from the Management Board

“Times are changing” is the title of this year’s Annual Report, and 
this title describes the current situation for NORMA Group quite 
well in many ways. We live in a constantly changing world and 
only those who are able to adapt to the changing conditions will 
be successful in the long run. 

Change is currently omnipresent for NORMA Group: Some of the 
markets we are active in are affected by extensive technological 
changes. This is particularly evident in the automotive industry, 
which  is  currently  undergoing  enormous  technological  and 
 structural upheaval against the backdrop of climate change and 
the ongoing demand for lower-emission drive technologies. For 
car manufacturers, this means having to rethink everything and 
prepare for the future. OEMs are therefore increasingly focusing 
on alternative drive technologies. In some cases, these require a 
high level of advance development work, however. Combined 
with the growing pressure on margins and declining production 
and  sales  figures,  the  pressure  on  the  automotive  industry  is 
increasing considerably. 

We  also  clearly  felt  this  in  fiscal  year  2019.  Our  automotive 
 business was hit hard by the global decline in production figures 
and  the  unexpectedly  severe  slump  in  the  US  car  and  truck 
 business  as  a  result  of  strikes  at  key  customers.  In  addition, 
 geopolitical factors such as the ongoing discussion over Brexit as 
well as the trade disputes between the super powers US and 
China further exacerbated the situation and created a  challenging 
environment in the past fiscal year. Like many other companies 
in the industry, we too unfortunately had no choice but to revise 
our sales and earnings expectations downwards over the course 
of the year.

Despite this environment, we managed to generate sales of EUR 
1,100.1 million in fiscal year 2019. This represents a slight increase 
of 1.5 percent over the previous year. Positive sales  contributions 
mainly came from our DS business – particularly the water busi-
ness in the US – and from Kimplas and Statek, the two  companies 
we acquired in fiscal year 2018. This shows, that we have taken 
the right path in the past years by systematically building up our 
DS business. Currency effects also provided tailwind. On the other 
hand, organic sales declined by 2.0 percent, mainly due to the 
difficult  conditions  in  the   automotive  sector  and  the  resulting 
losses in our EJT business. 

Our operating result (adjusted EBITA) and the adjusted EBITA 
margin also declined sharply in fiscal year 2019. Adjusted EBITA 
fell by 16.4 percent to EUR 144. 8 million and the adjusted EBITA 
margin was at 13.2 percent and thus significantly below our own 
target  figure.  At  EUR  87.8  million  and  EUR  2.76,  respectively, 
adjusted net profit for the period and adjusted  earnings per share 
also declined year-on-year and we thus also failed to meet the 
expectations we had communicated at the beginning of 2019. 

year in which the course for the future will be set, for a  sustainable 
improvement in profitability, in particular.

Despite all the changes that lie ahead of us, we are sticking to 
our  long-term  strategy  that  emphasizes  value  enhancement, 
 profitable growth and strong cash flow generation. By focusing 
on future markets such as water management and  electromobility 
and by concentrating on a selective product portfolio and targeted 
acquisitions, we intend to secure and further increase our market 
share  and  grow  more  profitably  in  the  future.  The  highest 
 standards of quality, efficiency and sustainability determine our 
actions, as does our focus on innovations. After all, only those 
who  think  and  act  innovatively  will  be  able  to  gain  long-term 
competitive advantages. The development of product and  system 
solutions for water management and electromobility is a  particular 
focus of our R&D activities. The area of thermal  management 
plays a particularly important role in the latter. This involves reg-
ulating the temperature of batteries in hybrid and electric vehicles 
so that they can deliver their best possible  performance. Here, 
we are already delivering individual solutions for various OEMs.

The experience gained over the past year has shown that it is 
also  time  for  additional  changes  to  be  made  throughout 
NORMA Group. We must improve our flexibility in order to be able 
to react more quickly and more efficiently to changing conditions 
in the future. This is why we launched the “Get on Track” change 
program in November 2019, which includes further far-reaching 
measures  aimed  at  optimizing  internal  Group  processes  and 
 structures. The program is aimed at increasing NORMA Group’s 
profitability and earnings, but also our flexibility and agility. The 
focus of these activities is on optimizing our site capacities in all 
regions,  streamlining  the  product  portfolio  and  improving  our 
 processes. We have already implemented the first measures from 
the “Get on Track” program, and more will follow this fiscal year. 
In light of this, we basically consider 2020 an important transition 

This  is  how  we  make  an  important  contribution  to  greater 
 sustainability with our product portfolio, but our sustainability 
strategy  is  much  more  diverse  than  this.  We  report  on  our 
 understanding of doing business sustainably and our Corporate 
Responsibility and objectives in various areas of the Company in 
more detail in our CR Report, which was published together with 
this Annual Report. 

Dear shareholders, fiscal year 2019 was a turbulent year indeed 
and the NORMA Group share price was adversely affected by 
the  developments  of  the  past  year.  Consequently,  the 
NORMA Group share was quoted at EUR 38.00 at the close of 
the  year,  12  percent  lower  than  at  the  beginning  of  the  year. 
Despite  the  weaker  fiscal  year  2019,  we  will  propose  an 

26

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGunchanged dividend compared to the previous year of EUR 1.10 
per share at this year’s Annual General Meeting in Frankfurt / Main 
on  May  14,  2020,  and  will  thus  pay  out  around  40%  of  our 
adjusted net profit for the period. In doing so, we want to express 
the continuity of our dividend strategy and, at the same time, 
strengthen our shareholders’ trust in NORMA Group. 

We are currently facing difficult times and the implementation of 
the measures planned from the “Get on Track” program will also 
have a major impact on developments in the current fiscal year. 
We  will  use  2020  to  position  ourselves  more  flexibly  and  to 
improve our processes and structures even further so that we can 
shape our growth path from a much stronger position. We are 
confident that we can achieve this if we all work together. With 
this in mind, we would like to conclude by thanking our nearly 
8,500 employees worldwide for their tireless efforts even in these 
challenging times. We would also like to thank our long-standing 
customers and business partners as well as you, our  shareholders, 
for your trust. “Times are changing” – and the year 2020 is pre-
senting us with new challenges. Let’s tackle them together!

Sincerely yours,

Dr. Michael Schneider 
Chief Executive Officer 
(CEO)

Dr. Friedrich Klein  
Chief Operating Officer  
(COO)

27

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNORMA Group on the capital 
 market

•  Dividend of EUR 1.10 resolved at the Annual General  

Meeting 2019

Successful stock market year 2019 –  
indices worldwide reach new historic highs 

•  2018 Annual Report and Investor Relations work receive 

awards again

•  NORMA Group share price falls 12.0% in fiscal year 2019

Following a difficult stock market year in 2018, the global indices 
were able to gain momentum at the beginning of the year and 
also ended the year 2019 with a strong rally. Concerns about 
declining  economic  indicators,  the  weakness  of  the  Chinese  
economy and the global automotive sector had only a short-term 
impact on share prices. By contrast, the continuing expansive 
policies of central banks all over the world, the phase-one trade 
deal between the United States and China and an increasingly 
unlikely “hard” Brexit had a positive effect on the uncertainty. In 
this environment, the majority of the international indices reached 

new multi-year highs and, in some cases, new all-time highs. The 
leading German index DAX closed the 2019 stock market year at 
13,249 points, equaling an increase of 25.5%. The MDAX and 
SDAX also ended the year with significant gains of 31.2% and 
31.6%, respectively. The U.S. indices left a similar positive impres-
sion, ,with the leading U.S. Index Dow Jones ending the 2019 
stock market year 22.3% higher to exceed 28,000 points for the 
first time. The NASDAQ Composite technology index developed 
even more positively, and exceeding 9,000 points and rising by 
35.2% over the year. The MSCI World Index, which is regarded 
as a trend indicator for the global market, also showed a positive 
annual performance by posting an increase of 25.2%. 

 Index-based comparison of NORMA Group’s share price performance in 2019 with DAX, MDAX, SDAX and MSCI World Automobiles 

G001

in %
140

120

100

80

60

40

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

NORMA Group SE

DAX

MDAX

SDAX

MSCI World Automobiles

28

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGPerformance of the NORMA Group share 

For the NORMA Group share, as for many other companies in the 
automotive industry, the 2019 stock market year was character-
ized by price losses and high volatility. The share price ranged 
between EUR 43 and EUR 49 in the first four months of the year, 
reaching its all-year high of EUR 49.26 at the beginning of March. 
Subsequently, the share price fell as a result of the profit  warnings 
in  the  spring,  summer  and  fall,  leading  to  the  all-year  low  of 
EUR 26.36  in  mid-August.  The  resulting  decline  in  market 
 capitalization led to the company’s move from the MDAX to the 
SDAX in September 2019. In the further course of the year, the 
situation  for  the  NORMA  Group  share  eased  somewhat, 
 whereupon the price losses of the first eight months of fiscal year 
2019 were partially recovered. On December 31, 2019, the share 
ended the year at a closing price of EUR 38.00, or 12.0% below 
the closing price at the end of 2018. 

Market capitalization amounted to EUR 1.21 billion on December 
31, 2019 (2018: EUR 1.38 billion). This is based on an unchanged 
number of 31,862,400 shares compared to the previous year. 
Measured by the market capitalization of the free float relevant 
for determining the index membership, which has been at 100% 
since 2013, the NORMA Group share ranked 12th out of 70 shares 
in the SDAX in December 2019 (Dec 2018: 54th out of 60 in the 
MDAX).

Trading volume increased

The average daily XETRA trading volume of the NORMA Group 
share rose in 2019 compared to the previous year and amounted 
to an average of 97,960 shares per day (2018: 95,624 shares). 
In December 2019, the NORMA Group share thus ranked 25th 

Distribution of trading activity in 2019 

G002

Free float by region 

34% 

Block trades

31% 

Alternative  
trading platforms

35% 

9% 

Official trading

France

15% 

USA

30% 

United Kingdom

as of December 31, 2019

G003

19% 

Germany

7% 

Scandinavia

20% 

Rest of World

out of 70 in terms of trading volume in the SDAX (2018: 59th out 
of 60 in the MDAX). The average daily trading volume in contrast 
decreased to EUR 3.6 million (2018: EUR 5.4 million).

The total average number of shares traded per day was 277,693 
(2018:  268,862)  in  2019.  Trading  was  distributed  among  the 
 various trading venues as follows:

Compared to the previous year, the proportion of shares traded 
on the official market fell slightly from 36% to 35% and the shares 
traded via block trades also fell to 34% (2018: 38%). By contrast, 
the  share  of  trading  activity  on  alternative  platforms  rose 
 significantly from 26% in 2018 to 31%.

Broadly diversified shareholder structure

The  NORMA  Group  share  has  gained  greater  international 
 recognition in recent years due to active Investor Relations work. 
As a result, foreign investors have become increasingly  important. 
Today,  NORMA  Group  has  a  regionally  highly  diversified 
 shareholder  base  with  a  high  share  of  international  investors 
mainly from the UK, Germany, the US, France and Scandinavia.

At the end of the reporting year, 0.03% of NORMA Group shares 
were held by the Management Board in its current composition 
(2018: 0.6%). A further 3.9% (2018: 3.7%) is owned by private 
investors.  The  remaining  shares  were  held  by  institutional 
 investors. The number of private investors increased to 4,553 in 
the course of fiscal year 2019. At the end of December 2018, the 
number of private investors was 3,671.

29

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGVoting rights notifications in 2019

approved by a clear majority. The voting results are available on 
  WWW.NORMAGROUP.COM/CORP/EN/INVESTORS /AGM/
the  website. 

Analysts covering NORMA  Group 

T003

Based on the voting rights notifications received by the end of 
2019, shares of NORMA Group designated as free floating and 
exceeding 3% are held by the following institutional investors:

Directors’ Dealings

Overview of the voting rights notifications

T002

in %

Allianz Global Investors GmbH, Frankfurt / Main, 
 Germany

Ameriprise Financial Inc., Wilmington, DE, USA

Impax Asset Management Group Plc, London, UK

Mondrian Investment Partners Limited, London, UK

BNP Paribas Asset Management S.A., Paris, France

14.99%

8.35%

5.08%

3.10%

4.91%

Three transactions were reported as Directors’ Dealings in fiscal 
year  2019.  These  can  be  found  in  the  Corporate  Governance 
Report. 

  CORPORATE GOVERNANCE  REPORT, P. 43

Analysts covering NORMA Group

18 analysts from various banks and research firms currently fol-
low NORMA Group. As of December 31, 2019, eight analysts 
recommended buying the share, nine advised holding the share 
and one recommended selling the share. The average target price 
was EUR 37.89 (2018: EUR 54.71)

Baader Bank

Peter Rothenaicher

Bankhaus Lampe 

Christian Ludwig

Bankhaus Metzler

Jürgen Pieper

Bank of America Merrill Lynch

Kai Müller

Berenberg Bank

Philippe Lorrain

Commerzbank AG

Ingo-Martin Schachel

Deutsche Bank AG 

Tim Rokossa

DZ Bank AG

Thorsten Reigber

Pareto Bank ASA 

Tim Schuldt

Hauck & Aufhäuser

Christian Glowa

HSBC

Jörg-André Finke

As of December 31, 2019. Please refer to the 
NOT ES  ON  P.  2 03 for further information on the voting rights notifications 
received. All voting rights notifications are published on the Company’s 
website. 

  WWW.NORM AG ROUP.COM/COR P/E N/IN VESTORS /

  APPE NDIX TO THE 

2019 Annual General Meeting

The Annual General Meeting of NORMA Group SE was held on 
the premises of the German National Library in Frankfurt / Main 
on  May  21,  2019.  21,788,954  of  the  31,862,400  shares  with 
 voting rights, i.e. 68.4% of the share capital was represented. The 
participating shareholders resolved a dividend of EUR 1.10 per 
share.  This  equates  to  a  distribution  rate  of  30.5%  based  on 
NORMA  Group’s  adjusted  net  profit  for  fiscal  year  2018  of 
EUR 114.8  million  and  was  therefore  within  the  scope  of  the 
 dividend strategy with an annual distribution rate of approxi-
mately 30% to 35% of adjusted net profit. With the exception of 
the approval of the system for the remuneration of the members 
of the  Management Board, all other items on the agenda were 

Analyst recommendations 

8

Buy

1

Sell

Kepler Cheuvreux

Dr. Hans-Joachim Heimbürger

G004

9

Hold

MainFirst Bank AG

Alexander Wahl

NordLB

ODDO BHF

Frank Schwope

Harald Eggeling

Quirin Privatbank

Daniel Kukalj

Société Générale

Sebastian Ubert

Warburg Research GmbH

Franz Schall

as of December 31, 2019

Sustainable Investor Relations activities

NORMA  Group’s  Investor  Relations  activities  seek  to  further 
increase  awareness  of  the  Company  on  the  capital  market, 
strengthen  long-term  confidence  in  its  share  and  achieve  a 
 realistic  and  fair  valuation.  For  this  reason,  Management  and 
Investor  Relations  hold  many  discussions  with  institutional 
 investors, financial analysts and private shareholders over the 
course of the year.

30

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
The  Management  Board  and  Investor  Relations  team  of 
NORMA  Group  conducted  27  roadshows  in  the  world’s  most 
important  financial  centers  in  fiscal  year  2019.  Furthermore, 
NORMA Group attended the following conferences:

•  BAADER Investment Conference, Munich
•  BAADER Bank Tag der Fondmanager, Munich
•  BAADER Bank German Corporate Day, Toronto
•  Bankhaus Lampe Deutschlandkonferenz, Baden-Baden
•  Bankhaus Lampe German Equity Forum, London
•  Commerzbank German Investment Seminar, New York
•  Commerzbank Sector Conference, Frankfurt / Main
•  dbAccess Conference, Berlin
•  DZ BANK Equity Conference, Frankfurt / Main
•  KeplerCheuvreux German Corporate Conference, 

 Frankfurt / Main

•  Mandarine Gestion International Investment Conference, 

Munich

•  Oddo BHF Forum, Lyon

•  Oddo BHF German Conference, Frankfurt / Main
•  Quirin Bank Conference French Family Offices, 

 Frankfurt / Main

•  Quirin Champions Conference, Frankfurt / Main
•  Quirin Konferenz, Geneva
•  The Société Général Nice Conference, Nizza
•  Mizuho Tokyo Conference, Tokyo

NORMA Group receives award  
for its IR work again

NORMA Group’s IR activities and the 2018 Annual Report were 
once again honored in fiscal year 2019. In the ‘Investors’ Darling’ 
competition, NORMA Group came in third place in the MDAX seg-
ment.  In  the  overall  ranking  of  all  160  companies  assessed, 
NORMA Group ranked 5th. In addition, the annual report was 
recognitioned with the “Silver” award at the FOX Finance Awards.

Share price development of the NORMA Group share since the IPO compared to the SDAX 

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

Service for shareholders

The Investor Relations website contains extensive information 
about NORMA Group and the NORMA Group share. In addition 
to financial reports and presentations, which are available for 
download, all important financial market dates can be found there. 
The telephone conferences on the Quarterly and Annual Reports 
are recorded and offered in audio format. Shareholders and inter-
ested parties can register for the distribution list by e-mail. The 
contact details of the IR team are also available on the website.

  WWW.NORMAGROUP.COM/CO RP/EN/INVESTORS /

G005

80

60

40

20

0

2011

2012

2013

2014

2015

2016

2017

2018

2019

NORMA Group SE (RHS)

SDAX (LHS)

31

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGKey figures for the NORMA Group share since the IPO in 2011

T004

Closing price on Dec 31 (in EUR)

Highest price (in EUR)

Lowest price (in EUR)

2019

38.00

49.26

26.36

2018

2017 

2016

2015

2014

2013

2012

2011 Apr. 8, 2011 1

43.18

70.15

40.44

55.97

63.79

39.95

40.55

51.54

35.20

51.15

53.30

38.82

39.64

43.59

30.76

36.09

39.95

21.00

21.00

23.10

15.85

16.00

21.58

11.41

21.00 2

n/a

n/a

Score of the comparison index 3 as of Dec 31 

12,511.89

21,588.09

26,200.77

22,188.94

20,774.62

16,934.85

16,574.45

11,914.37

8,897.81

10,539.60

Number of unweighted shares as of Dec 31

31,862,400

31,862,400

31,862,400

31,862,400

31,862,400

31,862,400

31,862,400

31,862,400

31,862,400

31,862,400

Market capitalization (in EUR million)

1,211

1,376

1,783

1,292

1,630

1,263

1,150

669

510

669

Average daily Xetra volume 

Shares

EUR million

Earnings per share (in EUR)

Adjusted earnings per share (in EUR)

Dividend per share (in EUR)

Dividend yield (in %)

Distribution rate (in %)

Price-earnings ratio

Selected indices

97,960

95,624

96,906

73,571

88,888

73,932

86,570

54,432

46,393

3.64

1.83

2.76

0 4

0

0 4

20.8 5

5.38

2.88

3.61

1.10

2.5

30.5

15.0

4.74

3.76

3.29

1.05

1.9

31.9

14.9

3.20

2.38

2.96

0.95

2.3

32.0

17.0

4.10

2.31

2.78

0.90

1.8

32.3

22.1

2.80

1.72

2.24

0.75

1.9

33.4

23.0

2.53

1.74

1.95

0.70

1.9

35.9

20.7

1.04

1.78

1.94

0.65

3.1

33.5

11.8

1.45

1.19

1.92

0.60

3.8

33.2

13.4

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

SDAX, CDAX, Classic All Share, Prime All Share, DAX International 100, DAXsector Industrial, DAXsubsector Products & Services, MIDCAP MKT PR, STXE 
TM Automobiles & Parts Index, STXE TM Small Index, STXE Total Market Index 

1_IPO and first trading day of the NORMA Group share.
2_Issuing price.
3_Until 2018 MDAX score, since 2019 SDAX score, as the move to the SDAX took place in September 2019.
4_In accordance with the Management Board’s proposal for the appropriation of adjusted net profit, subject to approval by the Annual General Meeting on June 30, 2020. 
5_Related to the unadjusted earnings per share. The price-earnings ratio related to the adjusted earnings per share is 13.8.

32

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
Supervisory Board Report

Collaboration between the Supervisory Board and 
the Management Board  

The  Supervisory  Board  of  NORMA  Group  SE  monitored  and 
advised on the activities of the Management Board in fiscal year 
2019  in  accordance  with  the  legal  regulations,  the  German 
 Corporate Governance Code and NORMA Group SE’s Articles of 
Association.

The Management Board reports on a regular monthly basis to 
the  Supervisory  Board  on  how  business  is  developing  at 
NORMA Group SE and the Group and issues a forecast for the 
current fiscal year. The development of sales and earnings, incom-
ing orders and the order backlog are described in detail compared 
to  the  previous  year  and  as  compared  to  planning.  Besides 
monthly reporting and Supervisory Board meetings, the  Chairman 
of the Management Board and the Chairman of the Supervisory 
Board engaged in regular exchanges on matters of importance 
in fiscal year 2019. 

The Management Board begins each Supervisory Board meeting 
by reporting on the overall economic situation and sector-specific 
economic expectations. It reports on business  performance of 
NORMA Group and explains the earnings  situation based on key 
indicators and their development compared to the previous year, 
the budget and guidance. The Management Board presents sales 
and orders by region and by the two distribution channels EJT 
and DS. Accidents at work and countermeasures that have been 
introduced to improve work safety as well as quality and delivery 
reliability and the status of the introduction of the Microsoft AX 
software are also discussed regularly. The Supervisory Board and 
Management Board also discussed NORMA Group’s long-term 
strategy.

At each regular meeting of the Supervisory Board and the Audit 
Committee, the Management Board presents a detailed risk report 
in which the probability of occurrence and potential effects of all 
relevant risks, including any countermeasures, are assessed. This 
regular risk reporting provides the Supervisory Board and the 
Audit Committee with a clear picture of which possible risks could 
have a negative impact on the Company’s asset, financial and 
earnings positions. Moreover, compliance topics are also  discussed 
regularly.  The  respective  Chairmen  report  to  the   Supervisory 
Board at the committee meetings. 

In fiscal year 2019, the Supervisory Board dealt in detail with the 
personnel changes in the Management Board and the remuner-
ation of the Management Board. Other key topics included the 
 weakening economy and the decline in NORMA Group’s sales 
and profit margins that this has caused, as well as the measures 
introduced  to  counteract  this  as  part  of  the  “Rightsizing”  and 
“Get on Track” programs.

In addition, the Supervisory Board dealt with the following issues 
in particular at its four regular meetings in fiscal year 2019:

Supervisory Board meeting held in Maintal 
on March 18, 2019 

The main topics at this meeting were the 2018 Annual Financial 
Statements  and  the  2018  Group  Non-financial  Report,  the 
 guidance for 2019, the invitation to the 2019 Annual General 
Meeting  and  the  proposal  for  the  appropriation  of  profits.  
 Furthermore, the Management Board presented its plans on an 
organizational  adjustment,  which  is  intended  to  improve 
 collaboration at the functional level and across regions, as well 
as the R&D organization and foresight management.

Lars Magnus Berg
Chairman of the Supervisory Board

33

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGSupervisory Board meeting held in Frankfurt  /Main 
on May 21, 2019

topics  in  particular.  Afterwards,  the  Supervisory  Board  and 
 Management Board discussed the new Declaration of  Compliance 
with the German Corporate Governance Code. 

Changes in the Supervisory Board, establishment 
of the Strategy Committee and realignment of 
 committee memberships

At  the  meeting  that  took  place  after  the  2019  Annual  General 
Meeting, the Supervisory Board resolved to establish a Strategy 
Committee and to restructure the memberships in the committees. 

At the meeting with the Management Board, the participants 
discussed the course of the Annual General Meeting and criticism 
of  the  remuneration  system,  which  had  been  rejected  by  the 
Annual General Meeting. The Management Board also informed 
the  Supervisory  Board  about  the  negative  development  of  a 
 pension fund in the US. Furthermore, the President of the EMEA 
region  introduced himself to the Supervisory Board and talked 
about how the region is developing. In addition, the Management 
Board and Supervisory Board discussed personnel issues at the 
level below the Management Board. 

Supervisory Board meeting held in Maintal 
on September 13, 2019

In addition to the usual agenda items and detailed information on 
the status of the “Rightsizing” program and the introduction of a 
new  ERP  system  at  another  plant,  the  Management  Board 
explained  to  the  Supervisory  Board  how  inventories  were 
 developing and  presented the new financing concept, among other 
topics. 

Supervisory Board meeting held in Maintal 
on November 29, 2019

The Supervisory Board and Management Board discussed the 
budget  for  fiscal  year  2020  and  the  medium-term  planning. 
Among other matters, the Management Board explained how 
inventories  were  developing.  The  Executive  Vice  President  of  
Human Resources also presented her area of responsibility, with 
the  Supervisory  Board  showing  interest  in  the  status  of  
 organizational and executive development as well as diversity 

Besides the four meetings, six conference calls and one closed 
meeting of the Supervisory Board took place in 2019. The changes 
in the Management Board and the “Get on Track” change  program, 
which, in addition to the aforementioned “Rightsizing” program, 
are intended to improve the future viability of NORMA Group, 
were  discussed  mainly  during  the  conference  calls,  while 
 fundamental strategic issues were addressed during the closed 
meeting. Furthermore, the Chairman of the  Supervisory Board 
spoke with investors and, together with Dr. Knut  Michelberger 
and CFO Dr. Michael Schneider, with a voting rights advisor. 

Change on the Management Board

Bernd Kleinhens stepped down from the Management Board by 
mutual agreement with the Supervisory Board with effect from 
the  end  of  July  31,  2019,  and  resigned  from  his  offices  at 
NORMA Group. Dr. Michael Schneider initially assumed the rights 
and responsibilities of the CEO on an interim basis. In order to 
ensure  an  objective  selection  procedure  for  deciding  on  the 
 permanent  chairmanship  of  the  Management  Board,  the 
 Supervisory Board commissioned an external personnel  consulting 
firm to search for other qualified candidates for the chairmanship 
of the Management Board and spoke with several individuals 
who were subsequently introduced. The Supervisory Board then 
decided to appoint Dr. Michael Schneider the permanent  Chairman 
of the Management Board. The Supervisory Board is currently 
looking for a qualified candidate to serve as CFO, again with the 
help of external personnel consultants. In doing so, the Board is 
placing particular importance on presenting just as many  qualified 
female as male candidates.

At its meeting on May 21, 2019, the Supervisory Board resolved 
to establish a Strategy Committee and change the membership 
of  the  Audit  Committee.  The  Strategy  Committee  advises  the 
Management Board on NORMA Group’s strategy, restructuring, 
organic growth, mergers and divestitures, and new technologies. 
The focus is on the water segment, on which NORMA Group is 
particularly focused, NORMA Group’s applications in alternative 
drives  in  the  context  of  the  transformation  of  the  automotive 
industry, and the sustainability of its products. The members of 
this committee are Günter Hauptmann (Chairman), Rita Forst and 
Erika Schulte. At the same time, Rita Forst resigned from the Audit 
Committee; while Mark Wilhelms was named a new member of 
this committee, so that the members of the Audit Committee since 
then have been Dr. Knut Michelberger (still the Chairman), Erika 
Schulte (still a member) and Mark Wilhelms (a new member). The 
changes took effect on May 22, 2019.

There were no other changes in memberships and offices. Lars 
Berg continues to serve as Chairman of the Supervisory Board, 
while  Erika  Schulte  remains  Deputy  Chairwoman  of  the 
 Supervisory Board. Memberships of the General and Nomination 
Committee  also  remained  unchanged.  Therefore,  Lars  Berg 
(Chairman),  Günter  Hauptmann  and  Dr.  Knut  Michelberger 
continue to be its members.

Mark Wilhelms, who was appointed a member of the  Supervisory 
Board by court order on August 29, 2018, was elected to serve 
a five-year term by the 2019 Annual General Meeting.

Main topics of the Audit Committee in 2019

The Audit Committee of NORMA Group convened three times in 
2019.  It  also  held  four  additional  telephone  conferences. 
Dr. Michael Schneider took part in every meeting and telephone 

34

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGconference. Other participants included departmental managers 
of the second management level to advise on technical issues in 
their respective areas of responsibility, particularly Accounting & 
Reporting, Treasury, Compliance and Internal Auditing. The Audit 
Committee also discussed the quarterly reporting with the CFO.

as well as the focus of the work of the Audit Committee in fiscal 
year 2020. 

Activities of the General and Nomination Committee

The Audit Committee discussed the main topics, procedure and 
results of the audit of the individual and Consolidated Financial 
Statements of NORMA Group SE with the auditors and prepared 
recommendations for the Supervisory Board’s resolutions. 

At  the  beginning  of  each  meeting,  the  Audit  Committee  was 
informed  in  detail  about  the  current  business  situation  and 
 financial  position  of  NORMA  Group.  The  Audit  Committee 
 monitored the effectiveness of the internal control system, the risk 
management  system,  the  internal  auditing  system  and  the 
 compliance management system. The Audit Committee approved 
the audit plan for internal auditing in 2019. Other topics discussed 
by the Audit Committee included budget planning for 2020 and 
medium-term planning. Furthermore, in 2019, the Audit  Committee 
dealt with the first-time adoption of the IFRS 16 standard, the 
development and assessment of inventories, personnel costs and 
the profit  margin, prevention of money laundering and the status 
and implications of  introducing the new ERP system Microsoft AX 
2012,  among  other  matters.  The  adjustment  of  the  financing 
agreements was another important topic. The Audit Committee 
also prepared the invitation to tender for the audit of the financial 
statements.

Furthermore, the Audit Committee approved certain individual 
allowable  non-audit  services  that  may  be  provided  by  the 
 statutory auditors (at PwC).

The General and Nomination Committee held four meetings and 
seven telephone conferences in 2019. It initially focused on the 
remuneration system for the Management Board, which had been 
criticized by voting rights advisors and was rejected by the 2019 
Annual  General  Meeting,  and  the  Remuneration  Report.  The 
 General  and  Nomination  Committee  developed  a  new 
 remuneration  system  together  with  external  consultants.  The 
 General and Nomination Committee prepared the Supervisory 
Board’s resolution on Bernd Kleinhens’ departure and its terms 
as well as the interim assumption of the rights and responsibili-
ties of the Chairman of the Management Board by Dr. Michael 
Schneider, and subsequently led the search for an alternative 
candidate for the position of Chairman of the Management Board 
and the preparations for the search for a new CFO.

Activities of the Strategy Committee

The newly established Strategy Committee met twice in 2019. 
At its first meeting, it initially defined the topics and structures of 
the committee. In terms of its content, the committee dealt, among 
other matters, with the structure of the industry segments, the 
markets of relevance to NORMA Group and the long-term stra-
tegic planning based on an analysis of changing environmental 
conditions,  NORMA  Group’s  foresight  management  and  the 
effects of climate change on NORMA Group’s business 

Attendance of meetings, no conflicts of interest 

calls, Dr. Knut Michelberger and Mark Wilhelms were both excused 
from two calls each and Lars Berg, Rita Forst and Erika Schulte 
from one call each. Günter Hauptmann participated in all six con-
ference calls. Members of the Supervisory Board who were unable 
to participate directly in a telephone conference subsequently 
approved  the  resolutions  adopted  or  were  represented  in  the 
 resolution.  All  members  of  the  Audit  Committee,  Dr.  Knut 
 Michelberger ( Chairman) and Erika Schulte as well as Rita Forst 
(until May 21, 2019) and Mark Wilhelms (since May 22, 2019) 
 participated in the three meetings and four conference calls held 
by the Audit Committee in 2019. 

The  four  meetings  and  seven  telephone  conferences  of  the 
 General and Nomination Committee in 2019 were each attended 
by all members, Lars Berg (Chairman), Günter Hauptmann and 
Dr. Knut Michelberger. 

All  members  of  the  Strategy  Committee,  Günter  Hauptmann 
(Chairman), Rita Forst and Erika Schulte, also attended the two 
meetings of the Strategy Committee in 2019. 

There  were  no  conflicts  of  interest  between  members  of  the 
Supervisory Board and the Company in fiscal year 2019. Dr. Knut 
Michelberger and Günter Hauptmann are members of an   advisory 
board  of  a  company  that  competed  insignificantly  with 
NORMA Group. The Chairman of the Supervisory Board, the two 
members of the Supervisory Board and the Management Board 
had already discussed whether conflicts of interest could arise 
from this activity and how they should be dealt with in such a 
case.  No  conflicts  of  interest  arose  from  these  positions;  from 
today’s perspective, no competitive situation currently exists.

Information on the auditor 

in addition to of the Audit Committee meetings, the Chairman of 
the  Audit  Committee  was  in  regular  personal  and  telephone 
 contact with the CFO and the auditors to discuss possible areas 
of  emphasis for the audit of the 2019 Annual Financial  Statements 

All  members  of  the  Supervisory  Board  attended  the  four 
 Supervisory Board meetings and one closed meeting in 2019. 
Due to the urgency of decisions, many conference calls had to be 
arranged  at  very  short  notice,  so  that  not  all  members  of  the 
Supervisory Board were able to participate. Of the six conference 

The 2019 Annual Financial Statements for NORMA Group SE 
presented by the Management Board along with the  Management 
Report and the corresponding Consolidated Financial Statements 
and  Consolidated  Management  Report  were  audited  by  the 

35

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING auditing firm PricewaterhouseCoopers GmbH Wirtschaftsprü-
fungsgesellschaft. The audit mandate for the 2019 financial state-
ments was issued on November 29, 2019. 

The auditors Thomas Tilgner and Benjamin Hessel attended the 
Supervisory Board meeting on the approval of the 2019 Financial 
Statements on March 19, 2019, and the preparatory meeting of 
the Audit Committee. They were succeeded by Stefan Hartwig 
and Richard Gudd (from March 2019), who attended two Audit 
Committee meetings on the respective agenda items relating to 
the audit.

Approval of the 2019 Annual Financial Statements 
and the Separate Non-Financial Statement for the 
Group 

The Consolidated Financial Statements of NORMA Group SE were 
prepared  in  accordance  with  Section  315e  of  the  German 
 Commercial  Code  (Handelsgesetzbuch,  HGB)  on  the  basis  of 
International Financial Reporting Standards (IFRS) as adopted in 
the EU. The auditor issued an unqualified opinion for the 2019 
Annual  Financial  Statements  and  Management  Report  of 
NORMA  Group  SE  as  well  as  for  the  Consolidated  Financial 
 Statements  and  Consolidated  Management  Report.  The 
 documents   pertaining  to  the  financial  statements,  the 
 Management Board’s proposal for the appropriation of net profit 
and both auditors’ reports were submitted to the Supervisory 
Board. The Audit  Committee and the Supervisory Board in its 
entirety  thoroughly  examined  the  reports  and  discussed  and 
 scrutinized  them  in  detail  together  with  the  auditor.  The 
 Supervisory Board accepted the auditor’s findings and had no 
objections.

Reports at its meeting on March 24, 2020. The Supervisory Board 
approved  the  proposal  on  the  appropriation  of  profits  by  the 
 Management  Board.  NORMA  Group  SE’s  Annual  Financial 
 Statements are thereby adopted in accordance with  Section 172 
of the German Law on Stock Corporations  (Aktiengesetz, AktG).

in  fiscal  year  2019.  The  Supervisory  Board  is  confident  that 
NORMA Group will continue to develop positively in fiscal year 
2020 and wishes the Management Board and its employees all 
the best. 

Maintal, March 24, 2020

Lars Magnus Berg 

Chairman of the Supervisory Board

The Audit Committee and Supervisory Board also dealt with the 
separate Group Non-Financial Report for NORMA Group prepared 
by the Management Board as of December 31, 2019. The  auditing 
firm  PricewaterhouseCoopers  GmbH  has  conducted  a  limited 
assurance  test  and  issued  an  unqualified  audit  opinion.  The 
 Management Board explained the documents in detail during the 
meetings, while the representatives of the auditor reported on 
the main findings of their audit and answered further questions 
from the members of the Supervisory Board. The Supervisory 
Board had no objections after reviewing these results. 

Declaration of Conformity with the German 
 Corporate Governance Code 

The Supervisory Board and Management Board dealt with the 
requirements of the German Corporate Governance Code and 
ratified  the  following  Declaration  on  December  20,  2019: 
“NORMA Group SE has complied with the recommendations of 
the German Corporate Governance Code as amended on  February 
7, 2017 (published on April 24, 2017), by the German Federal 
Ministry of Justice in the official section of the German Federal 
Gazette  (‘Bundesanzeiger’) since its last Declaration was sub-
mitted and will continue to comply with the recommendations.” 
The  Corporate  Governance  Declarations  made  by 
NORMA Group SE are  available on the Company’s website at

  WWW.NORMAGROUP.COM/CORP/EN/I NVESTORS /. 

The Supervisory Board then approved the 2019 Annual Financial 
Statements  of  NORMA  Group  SE  and  the  2019  Consolidated 
Financial Statements together with their respective Management 

The  Supervisory  Board  would  like  to  thank  all  employees  of 
NORMA Group all over the world along with the Management 
Board for their personal efforts and successful work once again 

36

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGCorporate Governance Report 

The  following  is  the  Management  Board’s  and  Supervisory 
Board’s Declaration of Conformity in accordance with Section 
289f of the German Commercial Code (Handelsgesetzbuch, HGB) 
and the rules of the German Corporate Governance Code. The 
management of NORMA Group is dedicated to achieving sus-
tained economic success while complying with the Company’s 
social responsibility. Transparency, responsibility and sustainabil-
ity are the principles that determine its actions. 

1. 

Declaration of Conformity with the German 
 Corporate Governance Code (GCGC) 

The Supervisory Board and Management Board of NORMA Group 
SE have thoroughly examined which of the German Corporate 
Governance  Code’s  recommendations  and  suggestions 
NORMA Group SE should follow and explains deviations from the 
recommendations and the reasons for deviating from the Code. 
The current Declaration dated December 20, 2019, as well as all 
the other Declarations are published on NORMA Group’s website.

2. 

  WWW. N ORM AG ROUP.COM/COR P/E N/IN VESTORS / 

The Declaration dated December 20, 2019, is presented below:

With the following exceptions, NORMA Group SE has complied 
since  its  last  declaration  was  submitted,  and  will  continue  to 
 comply,  with  the  recommendations  of  the  German  Corporate 
 Governance Code as amended on February 7, 2017 (published 
on April 24, 2017, by the German Federal Ministry of Justice in the 
official section of the German Federal Gazette)  (‘Bundesanzeiger’):

 With respect to the compensation of the members of 
the Management Board, the Supervisory Board does 
not take into account the compensation of the upper 
management or the workforce as a whole (Section 4.2.2 
para. 2 GCGC). 
When  determining  the  compensation  of  the  Management 
Board,  the  Supervisory  Board,  advised  by  an  external 
 remuneration expert, also took into account the  compensation 
structure of the Company as well as the entire NORMA Group. 
Due to NORMA Group’s dynamic development, the  Supervisory 
Board has so far not explicitly defined the upper management 
or the workforce as a whole and, therefore, does not take 
these groups or their development over time into account.

 Under service agreements with members of the 
 Management Board, the remuneration of the Manage-
ment Board is not capped, either in total or in terms of 
its variable compensation elements (Section 4.2.3 para. 
2 sentence 7 GCGC).
The  Supervisory  Board  may  grant  in  its  sole  discretion  a 
 special bonus for extraordinary achievements that is not lim-
ited by a maximum amount. The Supervisory Board does not 
believe such a maximum amount to be required because the 
Supervisory Board can ensure by specifically exercising its 
discretion that the requirement of adequacy under Section 
87  para.  1  of  the  German  law  on  stock  corporations  is 
 complied with. To this day, the Supervisory Board has never 
granted such a special bonus before. 

Apart from that, the agreements with all current members of 
the Management Board that were entered into since 2015 
comply with the recommendations pursuant to Section 4.2.3 
para. 2 sentence 7 of the GCGC.

In addition, the management service agreements that were 
entered into prior to 2015 depart from the recommendations 
pursuant to Section 4.2.3 para. 2 GCGC as follows: 

The maximum gross option profit from the Matching Stock 
Program (MSP) for the Management Board is limited in total 
to a percentage of the average annual (adjusted) EBITA during 
the  vesting  period;  so,  a  relative  maximum  limit  that  is 
 dependent on the Company’s success is applied rather than 
a maximum monetary amount.

The maximum amount of the long-term variable  remuneration 
under the Long-Term Incentive Program is limited to 250% of 
the  amount  that  results  based  on  the  three-year  average 
value of the (adjusted) annual EBITA or the free cash flow 
that the Company has budgeted multiplied by the respective 
bonus percentages set in the employment contract. 

Under these programs, payments are still made to former 
members of the Management Board.

3. 

 Two members of the Supervisory Board have already 
reached the regular age limit (Section 5.4.1 para. 2 
 sentence 2 half sentence 4 GCGC).
The  tenure  of  a  Supervisory  Board  member  shall  not  be 
extended beyond his or her 70th birthday. Mr. Berg and Dr. 
Michelberger  are  already  older  than  70.  The  Supervisory 
Board is of the opinion that there is currently no reason to 
prematurely  end  these  mandates  prior  to  the  end  of  the 
 tenure. Membership in the Supervisory Board should mainly 
depend on abilities and actual capacities.

37

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGPublication of information in accordance with the 
Section 289f of the German Commercial Code

The Remuneration Report for the last fiscal year, the auditor’s 
report, the applicable remuneration system and the last remu-
neration  resolution  are  publicly  available  on  the  website  

  W W W. N O R M AG R O U P.C O M / C O R P/ E N / I N V E S TO R S / O N L I N E - A N N U A L-  

REPORT/

In addition, the rules of procedure of the Management Board and 
the  website  
Supervisory  Board  are  available  on 

  WWW. NORMAGROUP.COM /COR P/E N/IN VESTORS / 

Allocation of competences between the Management 
and the Supervisory Board 

NORMA Group SE uses a similar type of dual management  system 
that German stock corporations use. Here, the Supervisory and 
Management  Boards  are  separate  bodies  that  have  different 
 functions  and  powers.  The  Management  Board  manages  the 
Company under its own responsibility. The Supervisory Board 
appoints,  advises,  monitors  and  dismisses  members  of  the 
 Management Board.

The Management Board provides the Supervisory Board with 
regular updates about its business policies, how the business is 
developing, the position of the Company and any transactions 
that could have a significant impact on profitability or liquidity. 
The Management Board reports the key figures of the Group and 
the  current  course  of  business  to  the  Supervisory  Board  on  a 
monthly basis, in particular with regard to the published guidance 
on  the  expected  development  of  the  Company.  Based  on  the 
 written documents that were submitted to the Supervisory Board 
in advance, the members of the Management Board report in 
great detail on business developments and provide an outlook 
on  the  expected  future  development  of  NORMA  Group  at  the 

Supervisory Board meetings. Other recurring topics at all  meetings 
include  the  monthly  and  quarterly  figures,  risk  analysis  and 
 measures aimed at minimizing any risks that had been detected, 
reports by the respective Committee Chairmen on the previous 
meetings  held  and  strategic  projects.  All  Management  Board 
members  participate  in  the  Supervisory  Board  meetings.  The 
Supervisory Board convenes separately before or after meeting 
with the Management Board. 

The Chairman of the Supervisory Board and the Chairman of the 
Management  Board  coordinate  the  collaboration  of  the  two 
Boards. They also remain in regular contact between Supervisory 
Board meetings and discuss current corporate governance issues. 
The Chairman of the Audit Committee and the CFO also confer 
on these matters. 

In  accordance  with  the  legal  requirements,  the  bylaws  of  the 
 Management Board and NORMA Group’s Articles of Association, 
the  Supervisory  Board  must  approve  certain  important 
 transactions before they can be executed by the Management 
Board and the Company’s employees. This applies not only to  
measures  at  NORMA  Group  SE,  but  also  to  measures  at  its 
 subsidiaries. In order to ensure that the Management Board is 
promptly informed of corresponding matters involving  subsidiaries 
so that it can request the approval of the Supervisory Board, a 
hierarchical  system  of  approval  requirements  organized  by 
 functional  areas,  levels  of  responsibility  and  countries  applies 
worldwide at NORMA Group. 

Management Board and regional management 

The Management Board of NORMA Group SE is comprised of 
two  members:  Dr.  Michael  Schneider  (Chairman  of  the 
 Management  Board  and  until  further  notice  Chief  Financial 
 Officer) and Dr. Friedrich Klein (Chief Operating Officer). 

Responsibilities of the 
 Management Board

Dr. Michael Schneider,
Chairman (CEO, until further 
notice also CFO)

Dr. Friedrich Klein,
Member of the Management 
Board (COO)

T005

Legal and M&A
Risk Management
Compliance & Internal Auditing
Corporate Responsibility
Personnel
Group Development
Group Communications
Sales
Price Development
Product Management
Marketing
Regional Organization
Finance & Reporting
Controlling
Insurances
Treasury
Investor Relations

Production
Purchasing
Supply Chain Management
Global Excellence
Information & Communication 
Technology (ICT)
Quality Assurance
ESG (Environment, Social, Gov-
ernance) 
EHS (Environment, Health and 
Safety) 
Research and Development 
Product Development
Product Management
Product Design
Technology Development
Project Management

38

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGBernd Kleinhens was responsible for Human Resources, Group 
Development, Group Communications, Business Development, 
including Sales, Marketing, Research and Development, Product 
Development,  Price  Development  and  Product  Management 
before he left the Company on July 31, 2019. 

The Supervisory Board must approve any transactions between 
NORMA Group companies on the one hand and a member of the 
Management Board, related parties or businesses on the other 
hand. No such transactions took place in 2019.

 engineering  teams  and  project  management  primarily  work 
together on a cross-regional basis.

Supervisory Board: members, election and independence

In general, Management Board resolutions are passed by simple 
majority. The Chairman has the deciding vote if the vote is tied. 
However, the members of the Management Board are obliged to 
make an effort to reach unanimous decisions. If a member of the 
Management Board cannot participate in a vote, his vote will be 
obtained  at  a  later  date.  The  entire  Management  Board  is 
 responsible for matters of particular importance. In accordance 
with the Management Board bylaws, these include the following 
matters:  producing  the  Management  Board  reports  for  the 
 purpose of informing the Supervisory Board and the quarterly 
and half-yearly reports, fundamental organizational measures, 
including  the  acquisition  or  disposal  of  significant  parts  of 
 companies and strategic and business planning issues, measures 
related to the implementation and supervision of a monitoring 
system pursuant to Section 91 (2) of the German law on stock 
corporations, issuing the Declaration of Conformity pursuant to 
Section 161 (1) of the German law on stock corporations,  preparing 
the Consolidated and Annual Financial Statements and similar 
reports, convening the Annual General Meeting and inquiries and 
recommendations by the Management Board that will be  handled 
and resolved by the Annual General Meeting. In addition, every 
Management Board member may request that a specific issue 
be dealt with by the entire Management Board. The  Management 
Board did not form any committees. Board  meetings are usually 
held at least once a month. 

The Supervisory Board must also approve any secondary  activities 
by a member of the Management Board. It had already agreed 
that  CEO  Dr.  Schneider  may  continue  to  be  a  member  of  the 
Supervisory Boards of two German companies. Dr. Klein does not 
perform any secondary activities that are subject to approval. 

The rules of procedure of the Supervisory Board provide that the 
term of office of a member of the Management Board should not 
be extended beyond his or her 65th birthday. Both members of 
the Management Board are under 65 years of age and will not 
reach 65 years of age during the term of their contracts.

The Supervisory Board has not yet decided on any long-term 
succession planning for the Management Board.

Local Presidents in the three regions EMEA, Americas and APAC 
are responsible for carrying out business on a daily basis. These 
three Presidents report directly to the Chairman of the  Management 
Board. The entire Management Board of NORMA Group SE meets 
at least once a year with the Presidents and their managers at 
the local headquarters – Singapore for the Asia-Pacific region, 
Auburn Hills, Michigan, for the Americas, and Maintal for the EMEA 
region. In addition, individual members of the Management Board 
meet  regularly  with  the  local  teams.  The  managers  at 
NORMA Group work in a matrix structure in which they have both 
a disciplinary as well as a technical supervisor. 

Every Board member is obliged to inform the Supervisory Board 
immediately, but also the other members of the Management 
Board, of any conflicts of interest. No such conflicts of interest 
arose for a Board member in 2019. 

In  order  to  improve  cross-regional  cooperation,  Product 
 Management,  Product  Design,  Technology  Development  and 
 Project Management were created as new global functions in 
2019.  In  this  complementary  structure,  employees  from 

The Supervisory Board of NORMA Group SE is comprised of the 
following six members:  

•  Lars M. Berg (Chairman of the Supervisory Board) 
•  Erika Schulte (Vice Chairwoman of the Supervisory Board)
•  Günter Hauptmann
•  Rita Forst
•  Dr. Knut J. Michelberger 
•  Mark Wilhelms

They are all representatives of the shareholders. NORMA Group 
SE  is  not  a  codetermined  Company;  therefore,  employee 
 representatives are not represented on its Supervisory Board.

The members of the Supervisory Board are elected by the Annual 
General Meeting. As the Supervisory Board had only five mem-
bers after the 2018 Annual General Meeting, Mark Wilhelms was 
appointed by the court to serve as the sixth member in August 
2018. Mark Wilhelms was then elected to the Supervisory Board 
at the 2019 Annual General Meeting. His term of office ends at 
the Annual General Meeting that resolves on the discharge of the 
Supervisory Board for fiscal year 2023, but for no longer than six 
years. The appointment of the other current Supervisory Board 
members took place upon their election at the Annual General 
Meeting on May 17, 2018, and ends with the conclusion of the 
Annual General Meeting that resolves on the discharge of the 
Supervisory Board for fiscal year 2022, but for no longer than six 
years.

All members of the Supervisory Board are independent as defined 
in Section C7/No. 5.4.2 of the GCGC. No member of the  Supervisory 
Board or close family member was previously a member of the 
Management Board of NORMA Group SE or a member of the 

39

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGmanagement  of  one  of  its  predecessor  companies,  or  had  a 
 material business relationship with NORMA Group SE or any of 
its  dependent  companies,  either  directly  or  indirectly  as  a 
 shareholder or in a responsible capacity of a company outside 
the  Group,  or  is  a  close  family  member  of  a  member  of  the 
 Management Board in the year preceding his or her appointment. 
Three of the six members, Lars Berg, Günter Hauptmann and Dr. 
Knut Michelberger, have been members of the Supervisory Board 
of NORMA Group SE (or, prior to the conversion of NORMA Group 
AG  into  NORMA  Group  SE  in  2013,  the  Supervisory  Board  of 
NORMA Group AG) since 2011, Erika Schulte has been a mem-
ber of the Supervisory Board since 2012, while  Rita Forst and 
Mark Wilhelms have been members of  the Supervisory Board 
since 2018, so that all members have been on the Supervisory 
Board for less than twelve years.

There are no contracts for consulting or other services or work 
between  NORMA  Group  companies  and  a  member  of  the 
 Supervisory Board. 

The rules of procedure of the Supervisory Board stipulate that the 
term of office of a Supervisory Board member should not extend 
beyond  his  or  her  70th  birthday.  Lars  Berg  and  Dr.  Knut 
 Michelberger have already exceeded this age limit.

All members of the Supervisory Board are obligated to report any 
conflicts of interest. Significant and not merely temporary  conflicts 
of interest for members of the Supervisory Board should lead to 
the termination of the mandate. No such conflicts of interest arose 
in 2019. 

The Chairman of the Supervisory Board represents the  Supervisory 
Board externally. He organizes the work of the Supervisory Board 
and  chairs  its  meetings.  The  Supervisory  Board  can  pass 
 resolutions by simple majority, whereby the Chairman has the 
deciding vote if a vote is tied. 

The Supervisory Board evaluates its work annually as part of an 
efficiency review, most recently in the spring of 2019. This was 
carried  out  on  the  basis  of  a  questionnaire  and  without  the 
involvement of other external consultants. 

In fiscal year 2019, four ordinary meetings were held with the 
Management Board and there was one closed meeting of the 
Supervisory  Board.  All  members  of  the  Supervisory  Board 
attended these meetings. In addition, six telephone conferences 
were held. Many of these conference calls had to be arranged at 
very short notice due to the urgency of the decisions, so that not 
all members of the Supervisory Board were able to participate. 
Dr. Knut Michelberger and Mark Wilhelms were therefore excused 
on two calls each, Lars Berg, Rita Forst and Erika Schulte on one 
conference  call  each.  Where  they  were  unable  to  participate 
directly in telephone conferences, they subsequently approved 
the resolutions adopted or were represented in the resolution. 
Günter Hauptmann participated in all six conference calls.

The  Supervisory  Board  has  three  committees:  the  Audit 
 Committee,  the  General  and  Nomination  Committee  and  the 
 Strategy Committee, which was newly established in May 2019. 

The  Audit  Committee  deals  in  particular  with  monitoring  the 
accounting process and the effectiveness of the internal control 
and risk management systems as well as the audit of the Annual 
Financial Statements, in particular through the independence of 
the  auditor,  the  additional  services  rendered  by  the  auditor, 
engaging the auditor, determining areas of audit emphasis and 
agreeing to the auditor’s fees. The Audit Committee accompanies 
the collaboration between NORMA Group SE and the auditors 
and ensures that opportunities for improvement identified during 
the audit are promptly implemented. It is responsible for  preparing 
the accounting documents and adopting the Supervisory Board’s 
resolution on the consolidated and separate financial statements. 
Moreover,  it  is  responsible  for  compliance  and  reviews  the 
 compliance with statutory provisions and the internal  guidelines. 

Dr. Knut Michelberger is the Chairman of the Audit Committee. 
Its other members are Erika Schulte and, up until the 2019 Annual 
General  Meeting,  Rita  Forst,  and  Mark  Wilhelms  since 
May 22, 2019. Mark Wilhelms and Dr. Knut Michelberger are inde-
pendent financial experts within the meaning of Section 100 para. 
5 of the German Stock Corporation Act (AktG). Due in particular 
to their many years of experience as a Chief Financial Officer and 
Managing Director, they have special knowledge and experience 
in the application of accounting principles and internal control 
 procedures. 

Three  meetings  of  the  Audit  Committee  and  four  telephone 
 conferences were held in fiscal year 2019. All Audit Committee 
members took part in the meetings and telephone conferences. 

The  General  and  Nomination  Committee  prepares  personnel- 
related decisions for the Supervisory Board with regard to the 
composition  of  the  Management  Board  and  the  Supervisory 
Board. This committee has the following specific responsibilities: 
preparing Supervisory Board resolutions regarding the formation, 
amendment  and  termination  of  employment  contracts  with 
 members of the Management Board in accordance with the remu-
neration system approved by the Supervisory Board, preparing 
Supervisory  Board  resolutions  regarding  legal  applications  to 
reduce  the  remuneration  of  a   Management  Board  member 
 pursuant to Section 87 (2) AktG, preparing Supervisory Board 
resolutions regarding the structure of the remuneration system 
for  the  Management  Board,  acting  as  representatives  of  the 
 Company  to  Management  Board   members  who  have  left  the 
Company pursuant to Section 112 AktG, approving secondary 
employment  and  external  activities  for  Management  Board 
 members  pursuant  to  Section  88  AktG,  granting  loans  to  the 
 persons specified in Section 89 AktG (loans to members of the 
Management Board) and Section 115 AktG (loans to members 
of the Supervisory Board), approving contracts with members of 
the  Supervisory  Board  pursuant  to  Section  114  AktG  and 
 proposing suitable candidates to the Annual General Meeting 
when there is a vote on Supervisory Board members. 

40

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGOther mandates of the Supervisory Board members

T006

Supervisory Board member, exercised office 

Other mandates on Supervisory Boards and comparable  committees 

Lars M. Berg (Chairman), 
Consultant

Chairman of the Supervisory Board of Greater Than AB,  Stockholm, 
 Sweden (listed on the stock exchange)

Erika Schulte, (Vice-Chairwoman), 
Managing Director of Hanau Wirtschaftsförderung GmbH 

No seats on other boards or comparable committees

The  General  and  Nomination  Committee  is  comprised  of  the 
 Chairman of the Supervisory Board, Lars Berg (Chairman of the 
General and Nomination Committee), Günter Hauptmann and 
Dr. Knut  Michelberger.  The  committee  held  four  meetings  and 
seven telephone conferences in 2019 that all members partici-
pated in.

The Supervisory Board established a Strategy Committee with 
effect from May 22, 2019. The Strategy Committee advises the 
Management Board on NORMA Group SE’s strategy, restructur-
ing,  organic  growth,  mergers  and  divestitures  and  new 
 technologies. 

Günter Hauptmann (Chairman), Rita Forst and Erika Schulte are 
the members of the Strategy Committee. This committee held 
two  meetings  in  2019,  both  of  which  were  attended  by  all 
 members. 

D&O insurance

Rita Forst, 
Consultant

The company has also taken out D&O insurance for the members 
of  the  Supervisory  Board  and  the  Management  Board.  The 
deductible amounts to 10% of the loss up to an amount of 150% 
of  the  fixed  annual  remuneration  of  the  member  of  the 
 Management Board or Supervisory Board.

Günter Hauptmann, 
Consultant

Dr. Knut J. Michelberger, 
Consultant

Other mandates of the Supervisory Board members

Exercised professions and other mandates on Supervisory Boards 
or  comparable  Supervisory  Bodies  of  the  members  of 
NORMA Group’s Supervisory Board in fiscal year 2019 are shown 
in 

  TA BL E 0 06. 

Mark Wilhelms, 
Chief Financial Officer at Stabilus S.A.

Member of the Supervisory Board (Non-Executive Director) of AerCap 
Holdings N.V., Dublin, Ireland (listed on the stock exchange) – since April 
2019

Member of the Advisory Board of Joh. Winklhofer Beteiligungs GmbH & Co. 
KG, Munich, Germany (not listed on the stock exchange) 

Member of the Supervisory Board of ElringKlinger AG, Dettingen an der 
Erms, Germany (listed on the stock exchange)

Member of the Advisory Board of Westport Fuel Systems Inc., Vancouver, 
Canada (listed on the stock exchange)

Member of the Advisory Board of Metalsa, S.A. de C.V.,  Monterrey, Mexico 
(not listed on the stock exchange) – until May 2019

Member of the Advisory Board of Moon TopCo GmbH, Poing,  Germany 
(not listed on the stock exchange)

Member of the Supervisory Board of Weener Plastics Group, Ede, The 
Netherlands (not listed on the stock exchange)

Member of the Advisory Board (Deputy Chairman) of Racing TopCo GmbH, 
Troisdorf, Germany (not listed on the stock exchange)

Member of the Advisory Board of Kaffee Partner Holding GmbH, 
 Osnabrück, Germany (not listed on the stock exchange)

Member of the Advisory Board of Tegimus Holding GmbH,  Frankfurt, 
 Germany (not listed on the stock exchange) 

Member of the Advisory Board of Moon TopCo GmbH, Poing,  Germany 
(not listed on the stock exchange)

No seats on other boards or comparable committees

41

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGTargets for the share of women

As early as 2015, the Supervisory Board of NORMA Group SE 
had set targets for the Supervisory Board and Management Board 
of  NORMA  Group  SE  and  the  Management  Board  for  the 
 management level of NORMA Group SE below the Management 
Board as well as a time limit for implementing them. These  targets 
were adjusted as follows in 2017: 

management level at at least 25%. This neither meant a  reduction 
in the share of women nor ruled out the possibility that the share 
of women would rise to over 50%. In fact, the share of women 
rose from 50% to 60%. Among the total of five persons  (previously 
four)  who  now  form  the  first  management  level  below  the 
 Management Board, there are now three women. The target  figure 
of 25% was thus exceeded. NORMA Group SE does not have a 
second  management  level  for  which  the  Management  Board 
would also have had to set targets.

The target figure for the share of women on the Supervisory Board 
is two female members (out of a total of six). For the Management 
Board,  the  target  is  zero.  For  the  top  management  level  of 
NORMA Group SE, the target figure is a 25% share of women. 
The aforementioned new targets are expected to apply until June 
30, 2022. They were all achieved or exceeded in fiscal year 2019. 

At  NORMA  Group,  targets  for  the  Management  Board,  the 
 Supervisory Board and the top two levels of management were 
also  set  for  another  company,  NORMA  Germany  GmbH.  This 
 company  is  not  listed,  but  codetermined,  and  is  headed  by  a 
 Managing Director.

The Management Board is currently comprised solely of men. The 
target figure for the share of women on the Management Board 
was set at zero in 2017 because the Supervisory Board assumed 
at  the  time  that  no  new  members  would  be  appointed  to  the 
 Management  Board  before  2022  and  it  would  therefore  be 
 impossible to appoint a woman. The Board did not want to set a 
target figure that, from the perspective of that time, could not 
have  been  met.  According  to  the  rules  of  procedure  of  the 
 Supervisory Board, the Supervisory Board is to pay attention to 
diversity in the composition of the Management Board. In the 
context of the current search for a new member of the  Management 
Board, the Supervisory Board is ensuring that female candidates 
are also explicitly included in the selection process. The outcome 
of this search is still open.

At NORMA Group SE, the first management level comprises all 
persons who are Executive Vice Presidents or Vice Presidents, 
report directly to the Management Board, assume management 
responsibilities and bear personnel responsibility. Although the 
share of women in the first management level was 50% when 
the resolution was passed in 2017 (as in 2015), the Management 
Board had set the target figure for the share of women in the first 

Competence profile, no separate diversity concept

The  objectives  for  the  composition  of  the  Supervisory  Board 
include that all members be independent, no member works for 
a  competitor  of  NORMA  Group,  no  member  who  is  on  the 
 Management  Board  of  a  listed  company  has  more  than  two 
Supervisory Board mandates in listed companies, no member of 
the Supervisory Board has significant conflicts of interest and 
each member complies with a statutory limit of 15 years for the 
term of office. These goals have all been met. In addition, the 
Supervisory Board should pay  attention to international activities 
and diversity in proposals for the election of new members. The 
Supervisory  Board  has  one  Swedish  member  while  the  other 
members are German citizens. The current members satisfy the 
competence profile for the  Supervisory Board as a whole. Some 
members  have  special  knowledge  of  the  industry  and 
NORMA Group’s markets, in  particular the automotive industry, 
and  NORMA  Group’s  business  model.  Several  members  have 
experience as executives or  members of Supervisory Boards as 
well  as  international   experience.  At  least  one  member  has  
 expertise in accounting, auditing and controlling. Other areas in 
which members of the Supervisory Board have special  knowledge 

include risk  management, internal control systems and  compliance, 
capital market experience and knowledge of IT systems,  including 
ERP systems. The members of the Supervisory Board also have 
 sufficient time to perform their duties.

No separate diversity concept within the meaning of Section 289f 
(2)  No.  6  HGB  has  been  prepared  for  the  Supervisory  and 
 Management Boards of NORMA Group SE. The rules of  procedure 
of the Supervisory Board already stipulate that certain aspects, 
which the law cites as an example of a concept of diversity, should 
be taken into consideration in the case of nominations for the 
elections  to  the  Supervisory  Board  and  the  appointment  of 
 Management  Board  members.  Diversity  should  be  taken  into 
account in the composition of the Management Board as well as 
in  election  proposals  for  the  election  of  Supervisory  Board 
 members. Further requirements for the Supervisory Board already 
arise from the goals and rules of the procedure described above. 
The Management Board also has an age limit of 65, which is met 
by all members. 

Shareholders and Annual General Meeting 

The shareholders of a Societas Europaea decide on the  Company’s 
important and fundamental matters. The shareholders exercise 
their voting rights at the Annual General Meeting, which takes 
place  at  least  once  every  year.  The  Annual  General  Meeting 
decides on how earnings will be  distributed, the discharge of the 
Management Board and the Supervisory Board, the election of 
the auditor, but also on amendments to the Articles of  Association 
and other topics. 

Shareholders  are  entitled  to  vote  if  they  are  registered  in  the 
 shareholders’  register  of  NORMA  Group  SE  and  provide 
NORMA Group SE or another location specified in the invitation 
with written notice, in German or English, at least six days before 
the Annual General Meeting that they will be attending. Each 
share entitles the bearer to one vote. 

42

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING43

NORMA Group SE publishes the invitation and all documents that must be made available at the Annual General Meeting promptly on its website. Information regarding the number of attendees and the voting results are published there following the Annual General Meeting.  WWW.NORMAGROUP.COM/CORP/EN/INVESTORS/AGM/Shareholdings of the Management and  Supervisory Board Of the total of 31,862,400 shares in NORMA Group SE, the  current members of the Management Board held together 0.03% of the shares on December 31, 2019. The current members of the  Supervisory Board held no shares. Directors’ DealingsMembers of the Management Board and the Supervisory Board and related parties are obliged to disclose Directors’ Dealings in NORMA Group SE shares if the value of these transactions reaches or exceeds EUR 5,000 or EUR 20,000 from   January 1, 2020, on. The following transactions were reported as Directors’ Dealings in 2019: Directors’ DealingsT007Buyer / SellerType of financial  instrumentType of trans-actionDate of transactionPlace of transactionAverage price per shareVolumeTotal valueBernd Kleinhens, CEO 1Share (DE000A1H8BV3)PurchaseMay 13, 2019Tradegate ExchangeEUR 38.541,300 sharesEUR 50,102.00Dr. Michael Schneider, CEO 2Share (DE000A1H8BV3)PurchaseMay 14, 2019Tradegate ExchangeEUR 38.30722,650 sharesEUR 101,514.08Dr. Friedrich Klein, COOShare (DE000A1H8BV3)PurchaseJune 11, 2019Stuttgart Stock Exchange – Sparkasse ALKEUR 36.94500 sharesEUR 18,470.001_CEO until the end of July 31, 2019.2_CEO since November 2019, formerly CFO.Stock option plans and equity-based  incentive  programs  The principles of management remuneration are described in the Remuneration Report which is part of the Management Report.  REMUNERATION  REPORT, P. 102A Long-Term Incentive Program (LTI) was introduced in fiscal year 2013 for the second management level that allows employees to participate in NORMA Group’s success over the medium term. ComplianceNORMA Group’s compliance organization seeks to prevent  violations of laws and other rules, in particular through  preventive measures. Nevertheless, if there is evidence of violations, these matters are investigated promptly and thoroughly and the  necessary consequences are taken. Findings will be used to take steps to reduce the risk of future violations. Group-wide compliance activities are managed by the Chief  Compliance Officer of NORMA Group, who reports to the CEO. In addition to the Compliance Department in place at Group level, there are compliance officers at the regional and company levels. The three regional Compliance Officers for the EMEA, Americas and Asia-Pacific regions report to the Chief Compliance Officer. In addition, each operating Group company has its own local Compliance Officer, who reports to the  respective Regional Com-pliance Officer. The Supervisory Board monitors compliance with the compliance rules vis-à-vis the Management Board. The compliance organization conducts risk analyzes together with the relevant units, functions and departments in order to  determine and monitor the risk profile of countries, Group companies and functions. On this basis, it identifies the need for action and initi-ates corresponding measures. Specific employee training courses are held regularly on selected risk areas and important current topics or developments. In 2019, for example, the Compliance Department coordinated a global data protection training course and conducted on-site training sessions at select locations NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING focusing on corruption prevention. Besides training on specific 
focus topics, all employees worldwide are trained on the basic 
compliance rules and important contents of the compliance guide-
lines (in personal or online training sessions), and participation in 
these training courses is monitored. In fiscal year 2019, the global 
training concept was also revised and the content of the online 
training courses updated. The updated training courses will be 
available to employees in the new fiscal year 2020. In addition, 
employees  regularly  receive  relevant,  up-to-date  compliance 
information  on  a  case-by-case  basis  via  various  information 
 channels such as the intranet site, brochures, e-mails or notices. 

The compliance guidelines of NORMA Group are an important 
means  of  communicating  to  employees  the  compliance 
 understanding  of  NORMA  Group  and  of  demonstrating  their 
 ethical  and  legal  obligations.  All  compliance  documents  are 
reviewed regularly and, if necessary, adapted to new legal or 
social  requirements  and  thus  always  kept  up  to  date.  Such  a 
 comprehensive review and update of the guidelines was carried 
out in fiscal year 2019. Particular attention was paid to updating 
the content as well as to practice-oriented and easily understand-
able presentation of the contents. The updated guidelines will be 
made available to employees in the coming fiscal year. Suppliers 
have their own ‘Supplier Code of Conduct.’ It is intended to help 
ensure  that  laws  and  ethical  rules  are  observed  within  the 
NORMA Group supply chain. This was also reviewed and updated 
in fiscal year 2019 and will be made available in fiscal year 2020. 
A compliance manual also defines in detail the specific areas of 
responsibility and regulatory areas, describes basic compliance 
processes, and provides a summary of key compliance issues 
related to the corresponding compliance guidelines. The compli-
ance manual, as well as the compliance guidelines, are reviewed 
regularly for changes and updated, if necessary.

NORMA Group encourages its employees to report breaches of 
regulations and internal policies for all hierarchies. Besides directly 
approaching superiors, the personnel department or Compliance 
Officers, an Internet-based ‘whistleblower system’ is available for 
this purpose. With this whistleblower system, company-internal 
and external parties can report suspicious cases to the  compliance 
organization of NORMA Group and, if necessary, preserve their 
anonymity. The electronic whistleblowing system currently in use 
was also subjected to a comprehensive conceptual review in  fiscal 
year 2019. In the future, the system will be expanded to include 
supplementary  functionalities  that  provide  the  compliance 
 function with an integrated compliance tool. This will not only 
further improve the procedure of processing reports, but will also 
successively map additional compliance processes with system 
support.  This  is  intended  to  increase  the  effectiveness  and 
 efficiency of the processes as well as the user-friendliness for 
employees.

The members of the compliance organization always follow up 
on references to compliance violations. If violations of compliance 
rules  are  discovered  or  weaknesses  in  the  organization  are 
 identified, management takes the necessary action promptly in 
cooperation with the compliance organization. Depending on the 
individual case, these measures range from targeted additional 
training and changes in organizational processes to disciplinary 
means, including termination of employment.

Corporate Responsibility and ESG

As Corporate Responsibility and ESG issues become more import-
ant, the Supervisory Board, Management Board and employees 
are paying more attention than ever to the resulting aspects. For 
example, NORMA Group is focusing on water management and 
the  transformation  to  more  environmentally  friendly  drive 
 systems. The  strategy  and  specific  goals  of  Corporate 
 Responsibility  are  explained  in  particular  in  the  separate 
 non-financial  Group  Report.  On  the  Management  Board, 
Dr. Michael Schneider is responsible for Corporate Responsibility 
and Dr Friedrich Klein for ESG.

Information on the auditor and internal rotation 

PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft 
(PwC),  Frankfurt/Main,  audited  the  financial  statements  of 
NORMA Group SE and its predecessor companies as well as the 
Consolidated Financial Statements for the fiscal years 2010 to 
2019. Furthermore, PwC retroactively audited the years 2009 
and 2010 for the prospectus as part of the IPO in 2011. 

Following the internal rotation at PwC, Mr. Stefan Hartwig acted 
as the auditor signing on the left and Richard Gudd as the  auditor 
signing on the right for fiscal year 2019. Mr. Hartwig held the 
position  of  the  responsible  auditor  for  the  first  time  in  2019, 
Mr. Gudd already acted as the auditor signing on the right for 
 fiscal years 2016 and 2017.

44

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGCon sol idated 
Man a geme nt  R epor t

46 

58 

82 

89 

102 

110 

112 

Principles of the Group 

Economic Report 

Forecast Report 

Risk and Opportunity Report 

Remuneration Report 

Other Legally Required Disclosures 

 Report on Transactions with Related Parties

Con solidated Ma nage me nt R ep o r t

Principles of the Group 

Business model 

NORMA Group is an international market and technology leader 
in the area of advanced and standardized connecting technology  
With its 29 production sites and numerous sales offices, the Group 
has a global network with which it supplies more than 10,000 
customers in more than 100 countries. NORMA Group’s product 
portfolio includes more than 40,000 high-quality joining products 
and solutions in the following three product categories: water 
management  (WATER),  fluid  systems  and  connectors  (FLUID) 
and clamps  and  joining  elements  (FASTEN).  The  products 
NORMA Group offers are used across industries in a wide range 
of  applications,  whereby  the  product  specifications  differ 
 depending on the application and customer requirements. 

High customer satisfaction forms the foundation of NORMA Group’s 
continued  success.  The  main  factors  here  are  the  customized 
 system solutions, the global availability of products in consistently 
high quality, delivery reliability and a strong brand image. 

Organizational structure

Corporate legal structure

NORMA Group SE is the parent company of NORMA Group. It 
has its headquarters in Maintal near Frankfurt / Main, Germany. 
NORMA Group SE serves as the formal legal holding of the Group. 
It  is  responsible  for  the  strategic  management  of  business 
 activities. In addition, it is also responsible for communicating with 

the Company’s most important target audiences as well as Legal 
and M&A, Compliance, Risk Management and Internal Revision.

Group-wide  central  management  responsibilities  such  as  IT, 
 Treasury, Group Accounting and Group Controlling, for example, 
are  all  based  at  the  100%  subsidiary  NORMA  Group  Holding 
GmbH which is also located in Maintal. Three regional  management 
teams  located  in  Auburn  Hills  (USA),  Maintal  (Germany)  and 
 Singapore steer the specific holding activities for the three regions 
Americas  (North,  Central  and  South  America),  EMEA  (Europe, 
 Middle East and Africa) and Asia-Pacific (APAC). 

addition to his role as Chief Financial Officer. In November 2019, 
the  Supervisory  Board  appointed  Dr.  Schneider  as  the  new 
 Chairman  of  the  Management  Board  of  NORMA  Group.  Dr. 
Schneider will also continue to serve as Chief Financial Officer 
until further notice in addition to his position as Chairman. The 
Management Board of NORMA Group SE thus currently consists 
of two members. Dr. Friedrich Klein, Chief Operating Officer (COO), 
is  the  other  member  of  the  Management  Board.  In  November 
2019, the Supervisory Board initiated the search for a suitable 
candidate for the position of Chief Financial Officer and will most 
likely decide on the position in the months to come.

As of December 31, 2019, NORMA Group SE holds shares in 51 
companies that belong to NORMA Group either directly or indi-
rectly and are fully consolidated. In fiscal year 2019, there were 
  NOTES, P. 139
no changes of the legal structure of the Group. 

Group management

NORMA Group SE has a dual management system that consists 
of  a  Management  Board  and  a  Supervisory  Board.  The 
 Management  Board  manages  the  Company  under  its  own 
responsibility, while the Supervisory Board advises and monitors 
the  Management  Board.  In  fiscal  year  2019,  the  following 
 personnel changes took place in the Management Board: 

In accordance with the Articles of Association, the Supervisory 
Board of NORMA Group SE consists of six independent members 
elected by the shareholders at the Annual General Meeting. Lars 
Magnus Berg is the Chairman of the Supervisory Board. Erika 
Schulte is the Deputy Chairwoman. Mark Wilhelms was elected 
a  member  of  the  Supervisory  Board  by  the  Annual  General 
 Meeting  on  May  21,  2019.  Mark  Wilhelms  had  already  been 
appointed a member of the Supervisory Board of NORMA Group 
SE by court order in August 2018 after the Supervisory Board 
temporarily consisted of only five members following the dismissal 
of Dr. Stefan Wolf, who had served as Chairman of the  Supervisory 
Board for many years.

Bernd  Kleinhens,  Chairman  of  the  Management  Board  of 
NORMA Group, resigned from the Management Board by mutual 
agreement effective July 31, 2019. Dr. Michael Schneider then 
took over the duties of Chairman of the Management Board in 

Mark Wilhelms has been a member of management of Stabilus 
S.A., Luxembourg, since 2009. In 2014, he was appointed Chief 
Financial Officer (CFO) of Stabilus S.A. and Managing Director of 
Stabilus GmbH. Mark  Wilhelms has many years of experience 
and expertise in both finance and information technology (IT), for 

46

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGwhich he was responsible at management level in the interna-
tional automotive industry.

clamps and joining elements (FASTEN). These functions have been 
established  globally  and  inter-regional  in  fiscal  year  2019  to 
improve the  supraregional collaboration.

Detailed  information  on  the  composition  of  the  Management 
Board and the  Supervisory Board, as well as the distribution of 
responsibilities among themselves, can be found in the Corporate 
Governance Report, which forms part of the Annual Report. The 
Statement of Corporate Governance pursuant to Section 289f 
HGB, including the Declaration of Conformity pursuant to Section 
161 AktG, a description of the procedures of the Management 
Board  and  the  Supervisory  Board,  relevant  information  on 
 corporate governance practices and a declaration regarding the 
concept  of  diversity  to  be  disclosed  under  the  CSR  Directive 
 Implementation Act are also part of the Corporate Governance 
Report. 

  CORPORATE  GOVE RN ANCE  R E PO RT,  P. 3 7 

Operative segmentation by regions 

NORMA Group’s strategy is based, among other considerations, 
on regional growth targets. In order to achieve these, the opera-
tive business is managed by the three regional segments EMEA, 
the Americas and Asia-Pacific. All three regions have networked 
regional  and  cross-company  organizations  with  different 
 functions. The internal Group reporting and control system that 
Management  uses  is  also  therefore  quite  regional  in  nature. 
 Distribution Services is based on regional and local priorities.

Products and end markets 

Product portfolio

The products that NORMA Group offers can for the most part 
technologically be divided into the three product categories water 
management (WATER), fluid systems and connectors (FLUID) and 

The WATER product portfolio includes solutions for applications 
in  the  sectors  of  storm  water  management  and  landscape 
 irrigation, but also joining components for infrastructure solutions 
in the area of water. 

The  FLUID  products  are  single  or  multiple  layer  thermoplastic 
plug-in  connectors  and  fluid  systems  that  reduce  installation 
times, ensure reliable flow of liquids or gases and occasionally 
replace  conventional  products  such  as  elastomer  hoses. 
NORMA Group’s fluid products are used in thermal management 
systems in hybrid and electric vehicles, among other applications.

The  product  group  FASTEN  includes  a  wide  range  of  clamp 
 products and connecting elements that are made from standard 
or stainless steel and are mainly used to clamp and seal hoses 
as well as to connect and to fix metal and thermoplastic pipes.

NORMA Group’s advanced Engineered Joining Technology is used 
in all applications in which pipelines, tubes and other systems 
need to be connected together. Because joining technology plays 
a role in nearly all industries, NORMA Group serves many  different 
end markets. Besides the automotive, commercial vehicle, and 
aviation industry, NORMA Group is also active in the construction 
and mechanical engineering industry, the pharmaceutical and 
biotechnology fields, agriculture and the drinking water supply 
and irrigation industry. NORMA Group products are also used in 
consumer products such as home appliances. 

Two complementary distribution channels

NORMA  Group  supplies  its  customers  via  two  different  sales 
channels,

Engineered Joining Technology – EJT  
and 
Distribution Services – DS.  

The  two  distribution  channels  differ  in  terms  of  the  degree  of 
specification  of  the  products,  while  having  intersections  in 
 production  and  development.  This  enables  cost  benefits  and 
ensures the highest quality standards.

The area of EJT includes sophisticated, individually customized 
joining  technology  and  is  particularly  characterized  by  close 
 development  partnerships  with  OEMs  (original  equipment 
manufacturers).  NORMA  Group’s  central  development 
 departments  and  resident  engineers  work  together  with  the 
 customer on developing solutions for specific industrial challenges. 
Due to the constant proximity to customers in the area of EJT, 
NORMA Group’s engineers gain comprehensive knowledge and 
a deep understanding of the various challenges their end  markets 
and customers face. As a result, they generate substantial added 
value for the customers and contribute to their economic success. 
Such development partnerships result in high-technology  products 
that are designed not only to meet the needs of customers with 
respect to efficiency and performance, but that also take aspects 
such as weight reduction and quick installation into consideration. 

47

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNORMA Group (simplified structure) 1 

G006   

NORMA Group SE

NORMA Group 
 Holding GmbH  
(Germany)

NORMA Group 
Asia Pacific Pte. Ltd. 
(Singapore)

 NORMA  
Pennsylvania,  
Inc. (USA)

NORMA 
 Germany

NORMA  
Serbia

NORMA  
Distribution 
 Germany

NORMA Group 
DS Polska

Groen BV  
(The Nether lands)

NORMA  
Czech

NORMA  
Turkey

NORMA  
Sweden

NORMA  
France

NORMA  
UK

NORMA   
Distribution 
France
Connectors  
Verbindungs  - 
technik AG  
(Switzerland)

NORMA  
China 2

NORMA 
 Autoline France

Lifial  
(Portugal)

NORMA  
Polska

NORMA 
Italy

NORMA  
Spain

NORMA  
Russia

Kimplas  
(UK)

Statek 
 (Germany) 

Craig Assembly 
(USA)

NORMA 
 Michigan (USA)

NORMA EJT 
(Wuxi)

NORMA 
 Thailand

NORMA 
 Australia

NORMA EJT 
(China)

R. G. Ray 
(USA)

NORMA Group 
Mexico

National 
Diversified 
Sales (USA)

NORMA  
Brazil

NORMA DS 
Mexico

NORMA 
 Manufacturing 
(USA)

Fengfan
(China)

NORMA  Products 
Malaysia

NORMA  
Korea

NORMA  
India

NORMA  
Japan

Kimplas  
(India)

1_ The graph gives an overview of the operating companies 

 of NORMA Group. The company names correspond to the internally used 
company names. A complete list of the Group companies and 
NORMA Group’s shareholdings as  of December 31, 2019, can be found in 
the corresponding  

  NOTES ON P. 139.

2_ NORMA China is organizationally assigned to the Asia- Pacific segment. In 

terms of company law, it belongs to NORMA Group Holding GmbH.

48

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGMarket and competitive environment

Goals and strategy 

Organizational structure of NORMA Group  

G007

Parent company under 
 company law

Segments

NORMA Group SE

Asia-Pacific

Distribution 
channels

Americas

Distribution 
Services (DS)

EMEA

Engineered 
Joining Technology  
(EJT)

Via  its  Distribution  Services  (DS),  NORMA  Group  markets  a 
broad  range  of  high-quality,  standardized  brand  products.  In 
 addition to its own global distribution network, the Company also 
relies on multipliers such as sales representatives, retailers and 
importers.  Its  customers  include,  among  others,  distributors, 
 specialized wholesalers, OEM customers in the aftermarket seg-
ment, do-it-yourself stores and applications in smaller industries. 
The brands ABA®, Breeze®, Clamp-All®, CONNECTORS®, FISH®, 
Five Star®, Gemi®, NDS®, NORMA®, Raindrip®, R.G.RAY®, Serflex®, 
TORCA®  and TRUSTLENE® exemplify technological know-how, 
high quality and reliability and meet the technical standards of 
the countries in which they are sold. 

NORMA Group combines its expertise in developing tailor-made 
solutions for industrial customers (EJT) with its global sales of 
high-quality standardized brand products (DS) to realize not only 
cross-selling effects, but also numerous synergies in production, 
logistics and sales. The Company also benefits from significant 
economies of scale and scope thanks to the diversity and high 
volumes of its product offerings, a clear distinction from its smaller, 
generally more specialized competitors.  

With its products, NORMA Group provides solutions for  numerous 
industrial applications. Its expertise covers thermoplastic  materials 
(WATER and FLUID) as well as metal-based connection solutions 
and  products  (FASTEN).  Thanks  to  the  unique  combination  of 
expertise in both metal and plastics processing and the broad 
diversification of its product portfolio, NORMA Group can offer its 
customers a wide range of solutions to different problems from 
a single source and thus distinguishes itself from its competitors 
who mainly specialize in individual product segments.

In the area of Engineered Joining Technology, especially in the 
area of FASTEN and FLUID, NORMA Group operates in a highly 
fragmented market, which is characterized by a very heteroge-
neous structure due to the abundance of specialized industrial 
companies. In this environment, NORMA Group sees itself as a 
provider of tailor-made, value-creating solutions that are geared 
to the specific needs of the customer and are the result of long-
term development partnerships. With its international business 
alignment and its cross-industry customer base, NORMA Group 
distinguishes itself from its mostly regional competitors. Thanks 
to  its  strong  focus  on  innovation,  NORMA  Group  offers  its 
 customers especially temperature and pressure resistant  products, 
as well as weight and assembly time optimized products that 
clearly stand out from the competition. 

In  the  much  more  standardized  sales  channel  Distribution 
 Services, NORMA Group operates in mass markets and competes 
primarily  with  providers  of  similar  standardized  products.  It 
 differentiates  itself  from  them  particularly  through  its  strong 
brands that are the result of a deliberate brand policy that focuses 
on the regional needs of its customers. In addition, customers 
appreciate the high quality of service. NORMA Group offers its 
trade customers a complete range of products that meets all of 
their  end  users’  needs  as  well  as  short  delivery  times  and 
 permanent availability.  

Increase in value

The long-term strategy of NORMA Group is based on the ‘Vision 
2025’, which was launched by the Management Board in 2018.
The  Vision  2025  includes  increasing  the  value  creation  of 
NORMA Group as its central objective, building on NORMA Group’s 
successful  entrepreneurial  development  and  focusing  on  sus-
tained sales growth, profitability above the industry average and 
the efficient deployment of capital. On its way to achieving these 
goals, NORMA Group is pursuing a stakeholder-oriented approach 
that  is  geared  both  toward  the  demands  of  its  customers  for 
 innovative and value-creating solutions and to the interests of its 
shareholders  and  suppliers.  In  order  to  achieve  these  goals, 
NORMA  Group  seeks  to  offer  its  employees  an  environment 
geared toward continuous improvement, thereby strengthening 
its  position  as  the  employer  of  choice.  At  the  same  time, 
NORMA Group regards it as a central component of its corporate 
responsibility to reconcile the effects of its business activities with 
the  expectations  and  needs  of  society.  For  this  reason,  the  
Management Board`s goal is to base all entrepreneurial decisions 
on  the  principles  of  responsible  corporate  management  and 
 sustainable action. Corporate Responsibility (CR), NORMA Group’s 
responsibility towards people and the environment, is therefore 
regarded as an integral part of the Company strategy. 

  2019 CR 

REPORT

NORMA Groups’ strategy for the long-term increase in value is 
based on the following key objectives and strategic measures: 

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGProfitable growth
Increasing  the  Company’s  value  is  the  primary  objective  of 
NORMA  Group.  In  each  regional  segment  and  in  both  sales 
 divisions  (EJT  and  DS),  the  focus  is  on  the  ongoing  profitable 
expansion of business activities and increasing market share. At 
the heart of NORMA Group’s growth strategy is the expansion of 
its product portfolio and regional presence, as well as the  opening 
up of new end markets. The continuous expansion of application 
solutions  for  current  EJT  customers,  the  identification  and 
 acquisition of new EJT customers, the deepening of the customer 
base in Distribution Services (DS) and the identification of new 
markets with attractive growth potential will all be used to expand 
business activities and further strengthen the Group’s  international 
presence. In identifying new end markets, NORMA Group places 
a  strategic  focus  on  niche  markets  with  attractive  margins, 
advanced  products,  strongly  growing  sales  potential  and  a 
 fragmented competitive structure. The goal is to achieve broad 
diversification in the end markets through the targeted transfer 
of knowledge to new, high-growth industries. This will strengthen 
the sustainable earnings profile, the independence from economic 
influences and the stability of the business. Global megatrends 
such as climate change and resource scarcity offer NORMA Group 
attractive growth potential. The strategic focus is therefore on 
future-oriented applications in the fields of water management 
and electromobility. 

  PRODUCTS A ND END M ARKETS,  P.  47

Sales by distribution channel 1 

G008

61% (63%) 

EJT

39% (37%)

DS

1_Previous year’s values in brackets.

Selective product portfolio 
The technological requirements placed on the end products of 
NORMA Group customers are constantly changing. Increasing 
environmental awareness, scarcity of resources and growing cost 
pressures play a major role in almost every sector of industry. 
Furthermore, the automotive and commercial vehicle industries, 
in  particular,  are  subject  to  stricter  emission  regulations  and 
 special  requirements  for  the  materials  used.  This  is  also 
 accompanied  by  increasing  technological  change,  away  from 
 conventional combustion engines towards alternative powertrain 
techniques  such  as  hybrid  or  electromobility. 
 REGULATORY  INFLUENC ING  ASPECTS,  P.  60 These form the starting 
point  for  the  development  of  new  products.  NORMA  Group 
focuses on value-enhancing solutions that support its customers 
in reducing emissions, leaks, weight, space and assembly time. 
Furthermore, NORMA Group helps its customers to optimize the 
use  of  scarce  resources,  for  example  in  water  management. 
 Innovations  play  an  important  role  in  meeting  the  increasing 
 customer demands that accompany each new production cycle. 
This  is  why  NORMA  Group’s  more  than  300  engineers  and 
 developers are constantly working on developing new products 
and optimizing the currently used processes and systems. An 

  L E G A L   A N D 

important  focus  here  is  on  the  development  of  solutions  for 
 electromobility. This offers NORMA Group numerous  opportunities, 
particularly in the field of vehicle thermal management. In order 
to sustainably strengthen its innovative strength, the Group plans 
to invest around 5% of its EJT sales in research and development 
activities each year. 

  RESEARCH AND DEVELOPMENT, P. 55

Although the joining products that NORMA Group sells make up 
a relatively small value proportion of the final product, they are 
often mission-critical. Sticking to the highest quality standards 
and stringent quality management throughout the entire Group 
  Q U A L I T Y   M A N AG E M E N T,   P.   7 5  A 
therefore  play  a  crucial  role. 
strong brand strategy geared toward regional growth targets, as 
well  as  ensuring  first-class  service  quality  and  product 
 availability at all times, are also important success parameters. 
NORMA Group ensures this through its worldwide sales network.

Selective acquisitions to  
supplement organic growth 
By making select acquisitions, NORMA Group contributes to the 
diversification  of  its  business  and  strengthens  its  growth. 
 Acquisitions are therefore an integral part of the Company’s long-
term  growth  strategy.  NORMA  Group  observes  the  joining 
 technology market continously and contributes to its consolida-
tion through targeted acquisitions. In total, NORMA Group has 
acquired 14 companies since the IPO in 2011 and integrated them 
into the Group. The main focus of M&A activities is always on 
companies that help to realize the diversification objectives of 
NORMA Group, to strengthen its competitive position and / or to 
generate  synergies.  The  preservation  of  growth  and  high 
 profitability also play an important role. The search for suitable 
companies focuses on the automotive and water management 
sectors.  Since  acquiring  the  US  water  specialist  National 
 Diversified Sales (NDS) in fiscal year 2014, NORMA Group has 
built up an established market position in the fast-growing water 
industry, which is to be expanded through further acquisitions in 
this area. 

50

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGStrategic goals of NORMA Group  

MARKET LEADER IN CONNECTING   
AND FLUID HANDLING TECHNOLOGY   
FOR EXISTING AND FUTURE MARKETS

G009

INCREASE 
IN VALUE

Ove ral l  
ob je c ti ves 

PROFITABLE  
GROWTH

SELECTIVE VALUE-ADDING   
ACQUISITIONS TO SUPPLEMENT   
ORGANIC GROWTH

Stra tegi c  
me asure s  
to  ac h ieve  
ob je c ti ves

INCREASE OF MARKET  
SHARE THROUGH FURTHER 
LOCALIZATION

SELECTIVE PRODUCT   
PORTFOLIO

SUSTAINABLE ACTIONS 
IN ALL BUSINESS AREAS 

NEW PRODUCT DEVELOPMENTS 
FOR STRONG FUTURE MARKETS

STRONG PERFORMANCE   
AND CONTINUOUS   
EFFICIENCY IMPROVEMENTS

HIGHEST   
QUALITY REQUIREMENTS   
AND STRONG   
BRAND IMAGE

CLIMATE CHANGE AND SCARCITY OF RESOURCES   
ARE GLOBAL MEGATRENDS WHICH FORM THE BASIS FOR   

NORMA GROUP’S BUSINESS MODEL

51

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGControl system and control parameters

The consistent focus on the Group objectives mentioned is also 
reflected in the internal control system at NORMA Group, which 
relies on both financial and non-financial control parameters.

Important financial control parameters  

G010

Profitability

Important financial control parameters

Growth

Liquidity

The following value-based indicators, which have a direct impact 
on value creation at NORMA Group, are among the Company’s 
most important financial performance indicators: organic Group 
sales  growth,  profitability  (adjusted  EBITA  margin)  and  net 
 operating cash flow. These key figures form NORMA Value Added 
(NOVA), a central strategic target figure. Since NOVA is also a 
reference value for the long-term remuneration of the  Management 
Board, it was added to the control system in fiscal year 2018.

  REM UNE RAT ION  R EPORT, P. 1 0 2

Organic Group 
sales growth
(adjusted for 
acquisitions and 
currency effects)

Capital Efficiency

Adjusted 
EBITA margin
Adjusted EBITA 
in relation to 
Group sales

Net operating 
cash flow 
Adjusted EBITDA 
+ Δ working 
 capital
– investments

NOVA
Adjusted EBIT
– Taxes
– Capital costs
(WACC x capital 
employed)

Organic sales growth
As  a  growth-oriented  Company,  NORMA  Group  attaches 
 particular importance to profitable sales growth. The Group seeks 
to achieve short- and medium-term growth above the market 
average. This refers to internal growth excluding currency effects. 
In addition, sales revenues from newly acquired companies are 
reported  separately  within  the  first  12  months  of  initial 
 consolidation (sales revenues from acquisitions). 

Due to the broad market structure in the area of joining technol-
ogy, the Management Board is guided by internal analyses as 
well as studies by leading economic research institutes on the 
development  of  the  gross  domestic  product  of  the  respective 
regions and on the production and sales figures of the relevant 

customer industries in developing the forecast on the expected 
development  of  sales.  In  addition,  the  Management  Board  
observes certain early indicators, such as customer order patterns 
in the retail business (Distribution Services) and the order book 
in the area of Engineered Joining Technology (EJT). 

Adjusted EBITA and adjusted EBITA margin
The adjusted EBITA (EBITA before special influences) is the most 
important internal and external performance indicator for  ongoing 
operations. In order to be able to make a long-term comparison 
and  for  a  better  understanding  of  how  the  business  is 
 developing, NORMA Group adjusts the operating result by  certain 
expenses,  for  example  those  that  are  related  to  acquisitions. 

  NOTES, P. 148

Adjusted  EBITA  margin  (EBITA  as  a  percentage  of  sales)  as 
another key indicator for the NORMA Group provides information 
on the profitability of its business activities. In order to maintain 
the adjusted EBITA margin and thus the Group’s profitability at 
its high level, NORMA Group continuously works on optimizing 
its business processes and structures. 

To determine the EBITA target margin, both the historic perfor-
mance and the planning of individual business units are taken 
into consideration. The target margin for the Group is determined 
as the weighted average of the divisions. Price development of 
the raw materials that are most important to the NORMA Group 
serves as an early indicator of changes in major cost items, such 
as material costs. For this reason, the respective markets and raw 
material prices are constantly monitored and the prices of key 
materials are contractually fixed.  

Net operating cash flow
In  order  to  maintain  the  Group’s  financial  independence  and 
 solvency at all times, NORMA Group is guided by net operating 
cash  flow  in  addition  to  the  aforementioned  key  figures.  Net 
 operating cash flow includes the most  important cash-effective 
items that can be influenced by the individual business units and 
provides information on whether NORMA Group can finance its 
operating business out of its cash flow. It is calculated on the basis 
of the adjusted  EBITDA  plus changes in working capital minus 
capital  expenditures.  The  key   approaches  to  improving  net 
 operating cash flow are therefore to increase sales, to improve 
the adjusted operating result (adjusted EBITDA) and to engage 
in  sustained  value-enhancing  investment  activity.  In  addition, 
 consistent management of working capital also has a positive 
effect on net  operating cash flow.

52

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNORMA Value Added (NOVA)
NORMA  Group’s  goal  is  to  use  the  capital  provided  by  its 
 shareholders and lenders as efficiently as possible in order to 
secure the Group’s long-term positive development. In order to 
manage this, NORMA Group determines the annual value  creation 
in the form of NORMA Value Added (NOVA), which is calculated 
on the basis of adjusted EBIT, the tax rate and the cost of capital. 
The cost of capital is defined by the weighted average cost of 
capital (WACC) and capital employed (equity plus net debt).  

NOVA =   
(adjusted EBIT x (1 – t)) – (WACC x capital employed)

Capital employed as of beginning of the 
year (Jan 1) 1

Equity (in EUR million)

Net debt (in EUR million)

2019

602.4

400.3

Capital employed (in EUR million)

1,002.8

T009

2018

534.3

344.9

879.2

Adjusted EBIT after taxes  1

Adjusted EBIT (in EUR million)

Group tax rate (in %)

Taxes (in EUR million)

Adjusted EBIT after taxes  
(in EUR million)

– WACC x capital employed

NOVA (in EUR million)

2019

135.0

27.1 

36.7

98.4

81.1

17.3

The cost of capital rate is calculated on the basis of the following 
assumptions and calculations: 

Assumptions for the calculation 
of the WACC  1

T010

in %

2019

2018

T008

2018

164.5

24.9 

41.0

Risk-free interest rate

Market risk premium

123.5

62.8

60.8

Beta factor of NORMA Group 

Cost of equity rate

Borrowing cost rate after taxes

WACC after taxes 

0.20

7.50

1.33

11.01

1.79

8.09

0.39

6.50

1.28

9.41

1.85

7.14

The base interest rate is derived from the interest rate structure 
data of Deutsche Bundesbank (three-month average: October 1 
to  December  31).  The  market  risk  premium  represents  the 

 difference between the expected return of a risky market  portfolio 
and  the  risk-free  interest  rate.  NORMA  Group  uses  the 
 recommendation of the Institut der Wirtschaftsprüfer (IDW) to 
determine  this  risk  premium.  The  betafactor  represents  the 
 individual risk of a share compared to a market index. It is first 
determined as the average value of the unindebted beta factors 
of the peer group and then adjusted to NORMA Group’s individ-
ual capital structure. The cost of equity is calculated by adding 
the  risk-free  interest  rate  and  the  weighted  country  risk  of 
NORMA Group with the product of the market risk premium and 
the indebted beta factor of the peer group. The credit spread used 
to calculate the cost of debt was determined on the basis of the 
terms of the current external financing of NORMA Group. Invested 
capital is calculated from consolidated equity plus net financial 
liabilities as of January 1 of the fiscal year.

The financial control parameters are planned and continuously 
monitored in the Group, but also for the most part at the segment 
and  Group  company  levels.  Deviations  between  planned  and 
actually achieved values are tracked in the local companies and 
aggregated at the regional segment level as part of the monthly 
analysis. Business development is regularly forecast on the basis 
of  available  monthly  and  quarterly  results  and  under  the 
 assumption of various scenarios.  

Important non-financial control parameters 

The  most  important  non-financial  control  parameters  for 
NORMA  Group  include  the  extent  of  market  penetration,  the 
Group’s power of innovation, the problem-solving behavior of its 
employees  and  the  sustainable  overall  development  of 
NORMA Group as a whole. 

The values considered for the calculation of NOVA are shown without the effects of IFRS 16 as these are relevant for the management remuneration.

53

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
 
Market penetration
NORMA  Group  always  pursues  the  objective  to  sustainably 
expand its business and achieve sales growth and profitability 
that are higher than average by industry comparison. Particularly 
by offering innovative solutions, NORMA Group is able to create 
value  creation  potential  in  various  areas  of  application  and 
 numerous industries. The Group’s organic growth is thus a sign 
of NORMA Group’s market penetration.

Invention applications
The  Group  considers  ensuring  an  environment  of  sustainable 
 innovation a key driver of future growth. NORMA Group therefore 
measures  the  number  of  annual  invention  applications. 
NORMA Group employees submit invention applications as part 
of an internal formalized process upstream of the external  process 
of  new  patent  applications.  By  establishing  targeted  internal 
incentive  systems,  NORMA  Group  promotes  its  employees’ 
 innovative thinking.

Quality KPIs
NORMA  Group  stands  for  the  highest  possible  reliability  and 
 quality of service. The reputation of its brands and reliability of 
its  products  are  key  factors  in  the  Company’s  success.  In 
 developing and manufacturing products, the Group therefore relies 
on the highest quality standards. In order to minimize production 
losses  and  maximize  customer  satisfaction,  NORMA  Group 
 measures  and  manages  the  problem  solving  behavior  of  its 
employees  by  using  two  performance  indicators:  the  average 
number of customer complaints per month and defective parts 
per million of manufactured parts (parts per million / PPM). The 
two metrics are collected and aggregated at Group level on a 
  QUALIT Y  MANAGEME NT, P.  75
monthly basis. 

Other non-financial performance indicators
Other non-financial performance indicators include employee and 
environmental indicators and indicators on occupational safety 
and healthcare within the Group. More information can be found 
in the 

  2019 CR REPORT.

The  target  figures  for  the  financial  and  non-financial  control 
parameters for 2020 and the assumptions underlying the  forecast 
are presented in the 

  FORECAST REPORT, P. 82

Financial control parameters

2019  
(excl. IFRS 16 
effects) 

2019

2018

2017

1,100.1

1,100.1

1,084.1

1,017.1

2016

894.9

2015

889.6

2014

694.7

T011

2013

635.5

13.2

13.1

16.0

17.2

17.6

17.6

17.5

17.7

122.9

111.6

124.4

132.9

148.5

134.7

109.2

103.9

17.3

17.3

60.8

54.9

53.1

48.3

n/a

n/a

Group sales (in EUR million)
Adjusted EBITA margin  
(in %) 1
Net operating cash flow  
(in EUR million)
NORMA Value Added 
(in EUR million)

1_The adjustments are shown in the 

  NOTES, P. 148

Non-financial control parameters

Number of invention  
applications 1
Defective parts per million 
(PMP) 2
Quality-related customer 
 complaints per month 2

2019

2018

2017

2016

2015

2014

22

6

6

32

7

7

33

16

9

n/a

32

8

n/a

21

8

n/a

17

8

T012

2013

n/a

24

9

1_ The number of invention applications has served as a key control parameter for measuring the Group’s innovative ability since mid-2016, replacing the 

number of patent applications, a figure that had lost  significance in light of changes in the patent strategy. Since the number of invention applications was 
recorded for the first time for fiscal year 2017, there are no comparative figures for the previous years.
2_Statek, which was acquired in 2018 and the newly established plant in Tijuana are not yet included here.

54

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Goals regarding finance and liquidity management

II.  Limiting financial risks

NORMA Group’s objectives with respect to central finance and 
liquidity management have not changed since the previous year 
and are as follows: 

I.  Ensuring solvency at all times 

The main financial objectives are maintaining the necessary 
liquidity  for  the  Group’s  operating  business  at  all  times, 
 maintaining sufficient strategic liquidity reserves and thus 
ensuring  NORMA  Group’s  long-term  solvency.  This  also 
includes  maintaining  sufficient  liquid  funds  for  short-  to 
 medium-term acquisitions.

Rolling,  regular,  currency-differentiated  liquidity  planning 
for all  major  Group  companies,  which  is  analyzed  and 
 aggregated  by  the  centrally  organized  Group  Treasury, 
forms the  main  strategic  cornerstone  of  NORMA  Group’s 
financial  management. 

Financing flexibility is ensured by maintaining the appropri-
ate  credit  lines.  These  are  negotiated  loan  commitments, 
which can be utilized within a very short period of time and 
thus can compensate for liquidity peaks. NORMA Group has 
a revolving credit line within its syndicated bank loan. This 
credit  lines  can  be  used  in  different  currencies  and  terms. 
NORMA Group uses Asset Backed Securities (ABS), factoring 
and reverse factoring programs to manage liquidity, optimize 
working capital and make its cash flows more predictable.

The financing measures conducted in fiscal year 2019 are 
described  in  detail  in  the  notes  to  the  financial  position. 

  FIN A NCIA L POS ITION,  P.  69

The Group Treasury division constantly identifies and assesses 
interest rate and currency risks and selects suitable hedging 
instruments to reduce these risks. Here, not only derivatives, 
but also the appropriate foreign currency financing, are used 
to reduce currency risks. The overall goal is to optimize the 
assets and liabilities side of the balance sheet with regard 
to currency  risks.  In  addition,  operating  currency  risks  are 
reduced by using derivative financial instruments in the Group 
 companies  as  of  a  defined  threshold.  Here,  Group-wide, 
 currency-differentiated  liquidity  planning  is  crucial  to 
 identifying and managing such risks.

To  limit  interest  rate  risks,  NORMA  Group’s  objective  is  to 
devise a relatively high proportion of financing measures in 
such a way that they are subject to interest rates on a fixed- 
interest basis or use interest rate swaps. On December 31, 
2019, around 41% of all debt instruments had variable inter-
est  rates  and  were  not  hedged  by  interest  rate  swaps.  In 
addition, existing risk positions are monitored regularly by 
Group Treasury and assessed for their risk-bearing capacity. 
Group Treasury initiates appropriate countermeasures if the 
defined risk parameters are exceeded.

Key elements of the policy on limiting financial risks are the 
clear  definition  of  process  responsibilities,  multi-stage 
approval processes and regular risk assessments.  

III.  Optimizing the Group’s internal liquidity

NORMA Group Holding GmbH assumes central liquidity man-
agement and is responsible in particular for investing surplus 
liquidity  as  well  as  for  intra-Group  financing.  The  Group 
 Treasury of NORMA Group constantly works on improving 
internal  financing  opportunities  and  bundling  the  Group’s 
liquidity in order to make it available for a wide variety of 
funding purposes. This is achieved by optimizing the alloca-
tion of cash and cash equivalents in NORMA Group Holding 

and at the same time ensuring that the respective individual 
companies are solvent at all times. This is done by using a 
professional treasury management system that provides a 
daily overview of the cash holdings of the most important 
subsidiaries.  Regional  cash  pools  have  been  installed  to 
enable the technical implementation of liquidity  centralization. 
Further  cash  concentrations  are  carried  out  at  regular 
 intervals.  Manually  pooling  funds  makes  it  possible  to 
 guarantee an optimized cash balance for all Group  companies, 
whereby the local terms for international payments must be 
taken into account here, in particular.

Research and development 

Research and development activities at NORMA Group are aimed 
at further expanding the Group’s power of innovation and detect-
ing and addressing technological trends, such as electromobility 
and digitalization, as early as possible. The focus is on opening 
up new markets, winning new customers and developing new 
products  and  system  solutions.  That  includes  evaluating  new 
technologies, especially in terms of their ability to optimize  existing 
processes,  minimizing  the  use  of  materials  and  improve  the 
 functionality  of  end  products.  Research  is  mainly  focused  on 
 finding  solutions  for  the  global  industrial  challenges  of  the 
 respective end markets. By concentrating on the megatrends of 
importance to its customers, particularly reflected in increasing 
environmental awareness and the economical use of resources, 
NORMA Group is able to initiate technology developments at an 
early stage and serve the market by offering appropriate product 
solutions and services. Another strategic focus is also on water 
management. 

In the context of the implemented reorganization of the product  
group structure (WATER / FLUID / FASTEN) in fiscal year 2019, 
smaller organizational restructurings in the R&D department as 
well as adjustments within the idea evaluation process and the 
team composition were undertaken.

55

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGFocus on innovations

and is specifically supported by internal incentive systems such 
as the annual Innovation Excellence Award. 

Development focuses in 2019

The  focus  of  NORMA  Group’s  R&D  department  is  on  
strengthening the Company’s power of innovation. The focus is 
therefore on early identification of new technological trends and 
the  systematic  planning  and  implementation  of  product 
 developments. The Foresight Manager is responsible for  observing 
the relevant end markets, bundling the knowledge acquired and 
integrating it into the internal innovation management process.

In  addition,  NORMA  Group  makes  use  of  new  methods  and 
 innovation  management  processes,  such  as  ‘Innovation 
 Roadmapping’ and employs so-called ‘Innovation Scouts.’ As part 
of ‘Innovation Roadmapping,’ long-term technology development 
schedules  are  drawn  up  that  take  into  account  the  industrial  
megatrends that have been identified as well as their impact on 
the relevant markets and resulting requirements for potential new 
products. ‘Innovation Councils’ are driving the implementation of 
the  projects  identified.  For  example,  the  Innovation  Council 
 ‘E-Mobility’  is  responsible  for  coordinating  all  information  and 
global activities on electromobility, developing a strategy geared 
to all regions and business sectors, and pressing ahead with its 
implementation. Another Innovation Council is also working on 
the  subject  of  digitalization.  Innovation  Scouts  –  dedicated 
NORMA  Group  employees  who  collect  ideas  on  future  trends 
across the Group and evaluate their feasibility – are intensively 
involved in the innovation process.

In  an  effort  to  promote  innovative  thinking  within  the  Group, 
NORMA Group measures the number of invention applications 
submitted by its employees. An invention application takes place 
as part of a formalized internal process in which NORMA Group 
employees are given the opportunity to submit their ideas to the 
R&D  department.  The  process  of  reporting  an  invention  is 
upstream of the external process of applying for a new patent 

Thanks to these measures, NORMA Group expects to not only be 
able to focus on innovations better in the years to come, but also 
to increase its efficiency in the areas of product and customer 
development.

Strategic collaboration with customers  
and research institutes

In  the  area  of  EJT,  NORMA  Group  works  closely  with  its  end 
 customers, but also with research and development institutes, 
suppliers and other external partners. This allows for customer 
demands to be identified immediately and seamlessly turned into 
new technologies and product ideas. This, in turn, allows for fast 
marketing  of  product  innovations.  For  competitive  reasons, 
 however, the Company does not disclose the specific nature of 
these research partnerships.

As the Distribution Services division is purely a commercial unit, 
the  market  does  not  demand  the  same  level  of  technological 
research from it. Moreover, customers of NORMA Group in this 
business  division  expect  a  strong  brand  image,  constant 
 availability of products, and the most complete product range. 
Therefore, the focus in the DS area lies on making useful  additions 
to  the  product  range  and  targeted  marketing  activities. 

R&D activities in fiscal year 2019 were again dominated by the 
three major trend themes of electromobility, digitalization and 
water management. In electromobility, the thermal management 
of batteries is currently a key topic. To this end, NORMA Group is 
developing special fluid systems that ensure even temperature 
distribution inside the battery and maintain the optimal operating 
condition of the cells. Factors such as flow cross-sections, flow 
resistance and heat transfer play a key role in optimized thermal 
management. In fiscal year 2019, NORMA Group successfully 
supported several customer projects in finding individual  solutions.

In addition, the R&D department is currently working on concepts 
for the development of intelligent fluid systems that are capable 
of  automatically  and  wirelessly  recording,  evaluating  and 
 communicating assembly conditions and operating parameters. 
The first concepts on this have already been developed. 

NORMA Group has also been active in the area of fuel cells since 
2018 and is already supplying line systems for a fuel cell vehicle 
in  series  production.  This  activity  resulted  in  a  fundamental  
project as well as follow-up projects for further vehicle platforms 
from the same manufacturer in fiscal year 2019. In addition, a 
project involving a major supplier of hydrogen vehicles was also 
initiated in 2019.

  MARKETING, P. 80

Know-how protected by patents

The Company’s specific know-how in the area of joining technol-
ogy represents a key success factor for NORMA Group. For this 
reason, the Group protects its innovations with patents. As of 
December  31,  2019,  1,094  patents  and  utility  models  (2018: 
1,038) were held. In 2019, 46 new patent rights (2018: 65) were 
filed. 

56

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGR&D expenses

R&D employees

EJT research and development expenditure in 2019 amounted to 
EUR  31.2  million  (2018:  EUR  30.5  million),  representing 
 approximately 4.7% (2018: 4.5%) of EJT revenue. The  capitalization 
ratio, which is the proportion of own work capitalized in relation 
to R&D expenses, during the reporting year amounted to 9.0% 
(EUR 2.8 million).

As of December 31, 2019, 345 employees (2018: 365) worldwide 
worked for NORMA Group in the R&D department, which rep-
resents unchanged to the prior year approximately 5.3% of all 
permanent employees of the Group. Most of the employees who 
work in R&D are engineers, technicians and technical draftsmen.

R&D key figures ¹ 

T013

2019

2018

2017

2016

2015

2014

2013

2012

2011

Inspired by nature

Number of R&D employees

345

365

344

305

271

250

205

190

174

R&D employee ratio in relation to permanent 
staff (in %)

5.3

5.3

5.6

5.6

5.3

5.2

5.0

5.1

5.1

R&D expenses in the area of EJT  
(in EUR million)

R&D ratio in relation to EJT sales (in %)

31.2

4.7

30.5

29.4

28.8

25.4

25.7

21.9

22.1

16.8

4.5

4.6

5.4

4.7

5.3

4.9

5.1

4.1

1_The multi-period overview shows the development of the most important R&D indicators since NORMA Group’s IPO. No data was collected prior to the IPO.  

The loss in pressure inside the cooling systems that is 
caused by the many coils and constricted areas inside 
these systems poses one of the biggest challenges in 
the thermal management of batteries in electric vehicles. 

To  solve  this  problem,  NORMA  Group  uses  the  
findings  from  the  field  of  bionics  and  is  oriented 
towards  existing  role  models  in  nature,  such  as 
shark skin. Its special grooved structure with movable 
scales  along  the  shark’s  entire  body  significantly 
reduces flow resistance. This ‘shark skin effect’ is to 
be  applied  to  thermal  management  systems  in  the 
future, by giving the interiors of the lines longitudinal 
grooves, for example. This will allow liquids to flow 
through them more quickly and easily to maintain the 
pressure and improve the battery’s performance and 
range. The flow shapes of rivers have also inspired us 
to  take  new  approaches.  Read  more  about  it  at 

  BLOG.NORMAGROUP.COM

The information in the above box is not part of the Consolidated  
Management Report and therefore is not subject to the audit. 

57

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
 
Economic Report 

External factors of influence

Economic factors 

NORMA Group is active in many different industries and regions. 
Seasonal  and  economic  fluctuations  in  individual  countries  or 
industries can have varying effects on customer demand and the 
order situation at NORMA Group. At the same time, NORMA Group 
is less vulnerable to temporary declines in demand in individual 
industries or countries thanks to its diversified product portfolio 
and broad customer base. Temporary production peaks can be 
absorbed  due  to  flexible  production  structures  and  the  use  of 
temporary workers.  

Trade conflicts put the global economy under  
considerable pressure in 2019

After a slight downturn just a year earlier, the global economy 
began a sharp descent in 2019. The main negative factors were 
the escalation of the trade conflict between the superpowers USA 
and China as well as the outcome of the Brexit negotiations, which 
could not be predicted for a long time. As a result, both global 
trade and investment activity weakened noticeably. By contrast, 
strong domestic demand and the  continued easing of monetary 
policy by the world’s central banks supported the economy. These 
measures included the turnaround in interest rates initiated by 
the US Federal Reserve (FED) at the end of July 2019 and the 
European Central Bank’s (ECB)  continued zero-interest policy and 
related bond repurchases. Overall,  according to the International 
Monetary Fund (IMF), the global economy grew by 2.9% in 2019 
(2018: + 3.6%). 

At country level, growth momentum flattened further in 2019, 
especially in China, as a result of US restrictions and subdued 
international trade. Although industrial production grew relatively 
strongly by 5.7% (2018: 6.2%), the production of automobiles and 
industrial robots declined significantly overall. According to offi-
cial figures, economic growth in China was 6.1% in 2019  (previous 
year:  6.6%).  In  the  emerging  markets  of  Southeast  Asia  
(ASEAN-5), the gross domestic product fell to 4.7% (2018: 5.2%). 
In India as well, the economy came to a standstill due to massive 
liquidity problems in the financial sector and managed to grow 
by only 4.8%, following a strong performance the previous year 
(2018: + 6.8%). Brazil (+ 1.2%) and Russia (+ 1.1%) also  showed 
only moderate growth. Against this backdrop, the  expansion rate 
of the emerging and developing countries declined to 3.7% in 
2019 (2018: 4.5%). 

The difficult environment also became clearly evident in the US. 
The domestic economy there lost momentum in 2019, although 
private  consumption  remained  buoyant  and  government 
 consumption increased. The main reason for this was the lack of 
follow-up impetus following the 2019 tax reform, even despite 
several key interest rate cuts by the US Federal Reserve (FED). 
Although US industrial production was supported by the energy 
sector and in particular the high-tech industries (communications 
equipment, semiconductors), it remained weak overall in 2019 
(– 0.8%), with capacity utilization falling by an average of 90 basis 
points  to  77.8%.  Production  also  declined  significantly  in  the 
 automotive and consumer goods sectors. In contrast, the  economy 
in Japan, for example, grew moderately by 1.0% (2018: 0.3%) 
according to the IMF, and economic growth in the United  Kingdom 
also increased by another 1.3% despite the Brexit negotiations 
that continued throughout the year

GDP growth rates (real) 

in %

World 1

USA 2

China 3

Euro zone 4

Germany 5

2019

2018

+ 2.9

+ 2.3

+ 6.1

+ 1.2

+ 0.6

+ 3.6

+ 2.9

+ 6.6

+ 1.9

+ 1.5

T014

2017

+ 3.8

+ 2.4

+ 6.9

+ 2.4

+ 2.5

Sources: 1_IMF; 2_US Trade Ministry; 3_National Bureau of Statistics (NBS); 
4_Eurostat, 5_German Federal Statistical Office (Destatis)

Noticeable economic slowdown in the euro zone,  
domestic demand remained strong in 2019

The negative international environment in 2019 was also  reflected 
in a further economic slump in Europe. This had a particularly 
negative impact on the export-oriented industrial sectors in the 
euro  zone.  Nevertheless,  domestic  demand  remained  stable, 
 primarily supported by low inflation, attractive interest rates, high 
employment figures and, to some extent, fiscal policy stimuli. As 
a  result,  consumer-related  and  service  sectors  as  well  as  the 
 construction industry proved to be quite strong. According to the 
statistical office Eurostat, the euro zone economy grew by 1.2% 
overall in 2019 (2018: 1.9%). Ireland and the Eastern European 
countries again recorded the strongest growth. The economy also 
developed strongly in Scandinavia, the Netherlands and Belgium. 
In  France  and  Spain,  economic  momentum  remained  largely 
 stable, especially as industry is heavily geared towards consumer 
goods, whereas the economy in Italy stagnated, particularly due 
to structural deficits.

58

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIndustrial production in the euro zone declined in 2019, with the 
downward  trend  intensifying  from  June  2019  onwards  and 
 leading to a noticeable slump. This is attributable on the one hand 
to weak exports and subdued domestic demand in Europe and 
on the other to a declining willingness to invest. The effects of 
this were felt above all by manufacturers of intermediate goods, 
energy and capital goods, whereas the production of durable and 
non-durable goods increased. All in all, capacity utilization in the 
euro zone deteriorated significantly within a year. It fell by 230 
basis points to 81.3% in the final quarter of 2019. 

German economy showed a mixed picture in 2019: 
lively domestic demand combined with weak industry

Due to its close ties to the economies of other world markets, 
 Germany was hit harder than other euro zone countries by the 
global weakness in demand and uncertainties that repeatedly 
flared  up.  Particular  pressure  was  felt  in  the  capital  goods, 
 intermediate goods and the automotive sector. In this environ-
ment,  the  German  economy  grew  only  very  weakly  at  0.6% 
according  to  the  Federal  Statistical  Office  (Destatis)  (2018: 
+ 1.5%). Economic development was divided: On the one hand, 
domestic  demand  proved  lively  and  resilient,  so  that  with  an 
 average of 45.3 million people (+ 0.9%) in 2019, a new record in 
employment was achieved, which meant that private  consumption, 
but also government consumption and construction investments 
regained momentum compared to the previous year. On the other 
hand, investments in equipment lost considerable momentum 
compared to the previous year by posting growth of only + 0.4% 
(2018:  + 4.4%),  and  exports  lost  considerable  momentum  at 
+ 0.9% (2018: + 2.1%). 

Industrial production also continued to decline at an accelerated 
pace in 2019, after a significant decline at the end of the previous 
year, and slid into a deep recession. Thus, production output in 
each month was up to 6.0% (June) below the level of the respec-
tive month of the previous year. As a result, according to Eurostat, 

capacity utilization declined noticeably in the fourth quarter to 
82.7% (Q4 2018: 87.1%).

Currency rate effects

Due to NORMA Group’s international activities, exchange rate 
fluctuations  also  influence  its  business.  While  fluctuations 
 between  non-euro  currencies  have  only  little  impact  on  the 
 operating  result  of  the  NORMA  Group  as  a  result  of  regional 
 production, exchange rate fluctuations against the euro as the 
reporting currency may have a greater impact on its results. Due 
to high US dollar exposure, fluctuations in the EUR / USD  exchange 
rate  in  particular  affect  earnings. 

  R I S K   A N D    O P P O RT U N I T Y 

REPORT, P.  89

In fiscal year 2019, NORMA Group generated around 44% of its 
sales in US dollars. The development of the US dollar against the 
euro  resulted  in  a  positive  sales  effect  in  fiscal  year  2019. 
 Furthermore,  changes  in  the  exchange  rates  of  the  following  
 currencies had a negative effect on sales development: British 
pound, Swiss franc, Indian rupee, Chinese renminbi, Malaysian 
ringgit, Thai baht and Russian rubel.

Industry-specific factors 

Mechanical engineering in a recession almost worldwide, 
China also clearly in a downturn

The  global  mechanical  engineering  industry  is  experiencing  a 
cyclical downturn which, according to the German Engineering 
Federation (VDMA), is being exacerbated and overshadowed by 
a variety of obstacles and structural changes. Examples of these 
changes include the upheaval within the automotive industry, 
China’s economic reorientation and increasing protectionism. As 
a result, global machinery sales stagnated in 2019 (2019: + 5%; 
2018:  + 5%).  China  was  also  hit  by  global  obstacles.  In  fact,­
industrial  growth  declined  by  half  to  around  + 4%.  Excluding 
China, the world market shrank by 2% in real terms in 2019 and 

was thus in a recession. The sales trend in the ASEAN-5  countries 
was weak and, in some cases, declined even further.  Development 
was also negative in Japan (– 6%) and South Korea (– 3%). The 
picture in Latin America was noticeably hetero geneous: Sales in 
Argentina collapsed massively due to the recession, while the 
market in Chile grew at double-digit rates. The economies of  Brazil 
and Mexico improved slightly. In the US, the headwind became 
stronger  due  to  weak  industrial  growth,  with  industrial  sales 
 dropping by a total of 1% after two strong years. 

In Europe, the strongly export-oriented mechanical engineering 
sector also came under noticeable pressure in 2019, with indus-
try sales shrinking by 1% in both Europe as a whole and the euro 
zone according to the VDMA. Italy (– 1%), Spain (– 2%), Portugal 
(– 15%) and the United Kingdom (– 4%) suffered losses, some of 
which were substantial. This contrasted with positive trends in 
Scandinavia and the EU countries in Eastern Europe. In Germany, 
the order situation for mechanical engineering companies was 
significantly  worse  in  2019,  with  orders  down  by  around  9% 
(domestic – 9%, foreign – 9%). According to VDMA estimates, this 
resulted in a 2% decline in both German mechanical engineering 
output and sales in 2019.

Automotive industry 2019 with massive production losses 
for cars and trucks in some areas

The profound technological upheaval has continued at an even 
faster  pace.  The  pressure  on  vehicle  original  equipment 
 manufacturers (OEMs) and suppliers is noticeable, particularly as 
high development input is required in conjunction with growing 
pressure on margins and falling sales. In addition, the merger of 
PSA and FCA initiated in 2019 further drove market  concentration. 
According  to  LMC  Automotive  (LMCA),  global  sales  of  light 
 vehicles (LV, up to 6 t) fell by around 4.5% to just under 90.2 mil-
lion vehicles in 2019. According to the Association of German 
Automobile Manufacturers, a total of 80.1 million passenger cars 
were sold in the smaller global passenger car market. The  resulting 
market decline of 5% reached a new high and was thus more 

59

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGpronounced than the decline during the financial and economic 
crisis ten years ago. As a result, LV production was cut by 5.0% 
worldwide. With the exception of Japan (+ 0.1%), all major regions 
recorded  significant  losses,  including  China  (– 7.7%),  the  US 
(– 3.9%), Mexico (– 3.3%) and India (– 10.6%). Due to the  economic 
situation,  truck  and  bus  manufacturers  also  felt  the  effects  of 
headwinds in many regions, especially in Asia.  According to the 
latest data from LMCA, 3.2% fewer trucks were  manufactured 
worldwide than in the previous year, with the US (+ 6.7%) and 
Japan  (+ 4.9%)  increasing  their  truck  production  against  the 
 prevailing negative trend. 

In Europe (EU28 + EFTA), sales increased by 1.2% to 15.8 million 
passenger cars (West: + 0.7%, East: + 6.2%), according to the 
 European  Automobile  Manufacturers  Association  ACEA 
 (Association des Constructeurs Européens d’Automobiles),  despite 
continuing market pressure. The most significant increase was 
recorded in Germany (+ 5.0%). Sales also rose in France (+ 1.9%) 
and Italy (+ 0.3%), while demand declined noticeably in the United 
Kingdom (– 2.4%) and Spain (– 4.8%). In contrast, according to 
the  LMCA,  production  in  Europe’s  export-oriented  automotive 
industry was cut back by 3.3% to just under 21.4 million LV due 
to global market weakness. Production of light vehicles in Ger-
many  dropped  by  as  much  as  7.2%.  Production  figures  also 
declined in the UK, France and Italy, in some cases massively. Due 
to the lower export figures, the production of  commercial vehicles 
in Europe also declined slightly by 1.7% according to the LMCA. 
According to the ACEA, around 2.6 million trucks were sold in the 
truck segment in Europe (+ 2.5%), with sales in Western Europe 
increasing (+ 2.8%) and stagnating in Eastern Europe. In contrast, 
demand was lively in Germany (+ 6.1%), France (+ 4.3%) and the 
UK (+ 3.0%). More trucks were also shipped in Italy (+ 1.9%) and 
Spain (+ 0.3%). Demand was particularly strong for light trucks 
(up to 3.5 t) and especially for buses, while sales of heavy trucks 
(>16 t) stagnated.

Construction industry in Asia and Europe experiences strong 
tailwind in 2019, Germany booming

US construction industry and water management 
 experience tailwind in 2019 for infrastructure and renovation

The construction industry in China, India and Southeast Asia is 
benefiting  strongly  from  urbanization  and  political  impulses, 
 including  infrastructure  expansion.  According  to  the  statistics 
office NBS, China’s investments in buildings grew nominally by 
9.9% (of which residential construction: + 13.9%), and investments 
in the water industry by 1.4%. The construction industry in Europe 
continued  its  upswing  thanks  to  a  high  demand  for  new 
 construction and renovation as well as the favorable financing 
 environment.  According  to  estimates  by  the  industry  network 
Euroconstruct (including the ifo Institute), construction output in 
Europe rose by 2.3% in real terms in 2019 (2018: 3.2%). Nearly 
all of the 19 key individual markets for the sector recorded growth, 
with construction activity in Ireland and Hungary even showing 
double-digit  increases.  Finland  and  Sweden  were  the  only 
 exceptions. Construction output in Western Europe thus  increased 
by  2.0%  in  real  terms  (2018:  2.6%),  while  Eastern  Europe’s 
 construction industry even grew by 7.3% in 2019 (2018: 12.8%).

In Germany, construction investments in 2019 rose by 3.8% in 
real terms, after an increase of 2.5% the previous year (Destatis). 
 According to the German Institute for Economic Research (DIW), 
the volume of residential construction grew by a total of 7.6% to 
EUR 247 billion (2018: + 8.6%). The volume of new construction 
grew by 7.4%. Construction work on existing buildings (exten-
sion /  conversion, modernization, maintenance), which accounts 
for roughly two-thirds of the construction volume of apartments, 
increased by 7.7% (2018: + 7.9%). The construction volume of 
other building construction (excluding dwellings) rose by 6.6% 
(2018: + 6.2%). In civil engineering, too, construction output grew 
vigorously by posting an 8.0% increase (2018: + 8.7%), driven in 
particular by a positive development in public civil engineering 
(+ 9.0%).

In  2019,  a  total  of  5.6%  more  private  residential  units  were 
 completed in the US than in the previous year. Nevertheless, the 
picture  for  the  construction  industry  was  mixed:  private 
 construction spending shrank by 2.5% in nominal terms, with a 
very significant decline in the sub-segment of private residential 
construction (– 4.7%), while public construction spending rose 
sharply (+ 7.1%). The increase mainly concerned the highways 
and roads segment (+ 8.8%) and the water supply sector (7.2%) 
and  was  mainly  driven  by  a  high  demand  for  renovation  and 
modernization. Investments in the infrastructure of sewage and 
rainwater plants also benefited from this development.  Supported 
by lower mortgage interest rates, demand for  irrigation systems 
for agriculture, sports facilities, parks and  gardens also benefited. 
According  to  the  industry  experts  at  JBREC  (John  Burns  Real 
Estate Consulting), demand in the  market segments relevant to 
NORMA Group’s NDS activities increased by 6.5% overall.

Legal and regulatory influencing aspects

In the context of the international focus of its business and against 
the backdrop of its acquisition strategy, various legal and tax- 
related regulations are relevant to NORMA Group, which include 
product safety and product liability laws, construction, environ-
mental and employment-related regulations as well as foreign 
trade and patent laws. 

  RISK AND  OPPORTU NIT Y REPORT, P. 89

60

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIn addition, NORMA Group’s product strategy is influenced by 
increasing density of regulations in environmental law and ongo-
ing  discussion  on  emission-reducing  drive  technologies  in  the 
automotive industry. New regulations on emissions and fleet man-
agement provisions, as well as the strong trend towards hybrid 
and  fully  electric  drive  models  have  a  positive  impact  on 
NORMA Group’s business. After all, the increasing complexity of 
systems in vehicles – due to downsizing or hybrid vehicles, for 
example – also increases the number of interfaces and thus the 
demand for reliable joining technology. In addition, the increasing 
electrification of the automotive industry presents OEMs with new 
challenges and opens up new opportunities and business fields 
for NORMA Group, especially in the area of thermal management.

  RES EARC H AND DEVELOPME N T,  P.  55

With the acquisition of National Diversified Sales (NDS) in 2014 
and the acquisition of the Indian water company Kimplas in 2018, 
the various regulatory initiatives in the field of water management 
as well as public measures to improve the supply of water to the 
population  have  also  gained  considerable  influence  for 
NORMA Group. 

Significant developments in fiscal year 2019

Personnel changes in the Management Board 

Bernd  Kleinhens,  Chairman  of  the  Management  Board  of 
NORMA Group, resigned from the Management Board by mutual 
agreement effective July 31, 2019. Dr. Michael Schneider then 
took over the duties of Chairman of the Management Board in 
addition to his role as Chief Financial Officer.

The Supervisory Board appointed Dr. Schneider new Chairman 
of the Management Board of NORMA Group SE in November 
2019. Besides serving as Chairman of the Management Board, 
Dr. Michael Schneider will retain his role as Chief Financial Officer 
until further notice. In November 2019, the Supervisory Board 
initiated the search for a suitable candidate for the position of 

Chief Financial Officer and will most likely decide on the position 
in the months to come.

Strategic measures aimed at optimizing  
Group  structures

NORMA Group has grown rapidly in recent years, both  organically 
and through acquisitions. This has also been accompanied by 
rapid  growth  in  the  production  landscape  and  organizational 
structures. These will be optimized in order to enable the  Company 
to respond promptly and flexibly to changing conditions. In order 
to further streamline processes and systems within the Group 
and  thus  lay  the  foundations  for  further  growth  levels,  the 
 Management  Board  of  NORMA  Group  announced  the 
 implementation of a rightsizing program back in February 2019 
aimed  at  the  long-term  optimization  of  Group  structures.  The 
 program includes optimization measures in all regions – EMEA, 
the  Americas  and  Asia-Pacific  –  and  is  designed  to  focus 
NORMA Group’s business model on the demands of the future 
strategic growth fields of electromobility and water management. 
The measures that have either already been implemented or are 
planned are expected to make a positive contribution to annual 
earnings (adjusted EBITA) of around EUR 10 million to EUR 15 
million  from  2021  on.  Total  costs  of  the  project  are  currently 
EUR 15 million.

In light of the persistently difficult market environment and as a 
consequence of NORMA Group’s – weaker than expected – sales 
and earnings performance in fiscal year 2019, the Management 
Board in its new composition also launched the “Get on Track” 
change program in November 2019 that was approved by the 
Supervisory Board. This program includes extensive  improvement 
measures  and  addresses  the  following  three  main  aspects  in 
 particular: optimizing site capacities in all regions,  streamlining 
the  product  portfolio,  mainly  through  more  active  portfolio 
 management, and improving structures and processes along the 
entire value chain. 

The change program is expected to lead to cost savings from 
2020 on that are expected to increase to between EUR 40 million 
and EUR 45 million annually by 2023. A cumulative total cost 
 volume of around EUR 45 million to EUR 50 million is  expected 
for the implementation and realization of the measures by 2023. 
The costs of this project will not be adjusted.

Optimiziation of Group financing

NORMA Group managed to refinance its credit lines in fiscal year 
2019, thereby creating financial security and flexibility for the 
future. The new credit agreement has an initial volume of EUR 250 
million. Furthermore, a revolving facility of EUR 50 million and an 
accordion facility were also concluded, whereas the accordion 
facility does not have a maximum threshold. In addition, for the 
first time, the financing agreements also include a sustainability 
 component  that  links  the  financing  terms  to  NORMA  Group’s 
 activities  in  the  area  of  Corporate  Responsibility.  By  further 
 improving  its  sustainability  rating,  the  Company  now  has  the 
chance to reduce the interest burden of its financing. The  credit 
agreement was concluded for a term of five years and includes 
the option to extend it twice for a further year each time. The 
financing is comprised of tranches denominated in euros and US 
dollars. 

  FINANCIAL POSITIONS, P. 69

Comparison of target and actual values

NORMA Group published a forecast in its 2018 Annual Report 
on  the  development  of  the  Group’s  most  important  financial 
 figures in fiscal year 2019. In the course of the fiscal year under 
review,  the  Management  Board  was  forced  several  times  to 
 concretize  or  adjust  its  forecast  for  Group  sales  growth,  the 
 adjusted EBITA margin and the net operating cash flow due to 
changes  in  the  general  economic  conditions.  The  following 
 explanations  provide an overview of the forecast adjustments 
and a  comparison of the projected values with the Group’s actual 
results. 

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The Management Board of NORMA Group concretized the fore-
cast for the Group’s adjusted EBITA margin in April 2019 on the 
basis of sales in the first quarter of 2019 and the expected results 
for the full year. At that time, the Management Board still expected 
the adjusted EBITA margin to be within the range of 15% to 17% 
as forecasted in March 2019, although this figure was expected 
to be at the lower end of the range. This was due to the difficult 
economic and political environment, which proved to be much 
more volatile than expected, especially in the EMEA and Asia- 
Pacific regions. 

The  market  environment  in  the  global  automotive  business 
 continued to deteriorate in the summer of 2019. The negative 
impact  from  the  global  trade  disputes  and  sanctions  and  the 
resulting  reluctance to invest were reflected in a continued decline 
in  business, particularly in the EMEA and Asia-Pacific regions. In 
addition, the costs for the introduction of an ERP system at a site 
in Latin America also had a negative impact on Group earnings. 
These developments prompted the Management Board to revise 
its forecast for organic sales growth, earnings development and 
net  operating  cash  flow  downwards  in  July  2019.  Instead  of 
 organic growth of around 1% to 3%, the Management Board now 
expected  organic  growth  within  a  corridor  of  around  – 1%  to 
around  1%,  an  adjusted  EBITA  margin  of  over  13%  (previous 
forecast: at the lower end of the corridor between 15% and 17%) 
and net operating cash flow of EUR 90 million (previous forecast: 
EUR 100 million). In the course of the reporting on the second 
quarter of 2019, the Management Board also revised its forecast 
for NOVA and adjusted earnings per share and now assumed 
NOVA of EUR 30 million to EUR 40 million (previous forecast: 
EUR 50 million to EUR 60 million) and a sharp decline in adjusted 
earnings per share (previous forecast: moderate increase).

In October 2019, the Management Board lowered its forecast for 
organic sales growth for the regions and the Group and has since 
then expected an organic decline in Group sales of around 4% to 
2%. The main reason for this was the sharp downturn in the EJT 
business  in  the  US,  which  was  partly  due  to  strikes  at  key 
 customers in the passenger car and truck industries. In addition, 
the  EMEA  and  Asia-Pacific  regions  also  fell  slightly  short  of 
 expectations. With regard to NORMA Value Added (NOVA), the 
Management Board now expected a bandwidth of between EUR 
20 million and EUR 30 million for the full year 2019.

  TABLE 015 on P. 63 provides an overview of the target and 
The 
actual values as well as the forecast adjustments during the year. 

Deviations from the target values

NORMA Group’s organic growth in Group sales of – 2.0% is  within 
the  range  of  – 4%  to  – 2%,  which  was  revised  downwards  in 
October  2019,  but  significantly  below  the  original  forecast  of 
around 1% to 3% published in March 2019. 

Development  was  mixed  with  regard  to  cost  factors.  While 
adjusted  cost  of  materials  ratio  and  adjusted  other  operating 
income and expenses as a percentage of sales improved, the 
adjusted personnel cost ratio deteriorated significantly due to the 
 increased number of employees, severance payments to a former 
member of the Management Board and lower sales revenues. 
Among other factors, other operating expenses positively reflect 
the effects of the first-time application of IFRS 16. 

The adjusted EBITA margin for fiscal year 2019 was at 13.2% 
(excluding IFRS 16: 13.1%), which was also significantly below 
the initially forecast range of 15% to 17%, but within the forecast 
of over 13% that was revised downwards in July 2019. 

This development was also reflected in adjusted earnings per 
share, which, at EUR 2.76, were within the range of the forecast 
adjusted  over  the  course  of  the  year  (sharp  decline),  but  thus 
 contrary to the original expectations (moderate increase). 

Net operating cash flow amounted to EUR 122.9 million (without 
IFRS 16: EUR 111.6 million) in fiscal year 2019 and was thus 
above the original forecast of around EUR 100 million (without 
IFRS 16), whereas this was also revised downwards to around 
EUR 90 million (without IFRS 16) in fiscal year 2019. 

NOVA amounted to EUR 17.3 million (without IFRS 16: EUR 17.3 
million) in fiscal year 2019 and clearly failed to meet the original 
forecast of EUR 50 million to EUR 60 million as well as the  forecast 
adjusted in October 2019 to EUR 20 million to EUR 30 million. 
One of the reasons for this was the increase in the market risk 
premium that was given exogenously on the recommendation of 
the German Institute of Public Auditors (IDW).

The  other  key  financial  figures  were  in  line  with  the  forecast 
 published in the 2018 Annual Report. 

62

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Group sales 
Organic growth of Group sales

Organic sales growth EMEA
Organic sales growth Americas
Organic sales growth Asia-Pacific
Sales growth EJT
Sales growth DS
Adjusted cost of materials ratio

Adjusted personnel expense ratio

Adjusted EBITA margin

NOVA

Financial result 

Adjusted tax ratio 
Earnings per share 

Results in 2018 1

March 2019 2 

April 2019

July / Aug. 2019

Oct. / Nov. 2019

EUR 1,084.1 million 
7.7% organic growth,  
additionally EUR 16.5 
million from acquisitions

2.0% 
12.4% 
14.9% 
7.3% 
5.8%
43.6%

25.9%

16.0%

between EUR 50 million 
and  
EUR 60 million 
EUR – 11.7 million

24.9%
EUR 3.61 (adjusted)
EUR 2.88 (reported)

n/a
moderate organic growth of 
around 1% to 3%, additionally 
around EUR 13  million from  
acquisitions 

moderate organic growth
moderate organic growth
strong organic growth
moderate growth
moderate growth
roughly at the same level as in pre-
vious years
roughly at the same level as in pre-
vious years
between 15% and 17%

n/a
no adjustment 

no adjustment
no adjustment
no adjustment
no adjustment
no adjustment
no adjustment

n/a
organic growth of – 1% to 
1%

n/a
organic decline of around  
– 4% to – 2%

moderate organic decline
no adjustment
moderate organic decline
noticable organic decline
moderate organic growth moderate organic decline 
noticable decline
no adjustment
no adjustment

no adjustment
no adjustment
moderate decline

no adjustment

moderate increase

noticable increase

the lower end of the range 
of 15% to 17%

moren than 13% 

no adjustment

no adjustment

no adjustment

between EUR 30 million 
and EUR 40 million.

between EUR 20 million 
and EUR 30 million.

up to EUR – 15.0 million

no adjustment

no adjustment

no adjustment

around 25% to 27%
moderate increase

no adjustment
no adjustment

no adjustment
strong decline

no adjustment
no adjustment

Net operating cash flow 

EUR 124.4 million

around EUR 100 million

no adjustment

around EUR 90 million

no adjustment

Investments in R&D  (related to EJT sales)
Investment rate (without  acquisitions)

4.5%
5.8%

Dividend / 
Payout ratio 

EUR 1.10 2  
30.5%

Number of invention  applications
Number of defective parts per million (PMP)
Average number of quality- related customer com-
plaints per month

32
7
7

around 5% of EJT sales
operational investments of around 
5% of Group sales
approx. 30% to 35% of adjusted 
annual Group earnings

no adjustment
no adjustment

no adjustment
no adjustment

no adjustment
no adjustment

no adjustment

no adjustment

no adjustment

more than 20 
less than 20
less than 8

no adjustment
no adjustment
no adjustment

no adjustment
no adjustment
no adjustment

no adjustment
no adjustment
no adjustment

1_The adjustments relate to adjustments for acquisitions as well as the initiated “Rightsizing” program announced in February 2019. 
2_ Changes in key figures resulting from the first-time application of IFRS 16 were not taken into account in the forecast for the 2019 fiscal year. The deviations in the key figures due to the first application of 

  NOTES, P. 148  

IFRS 16 is shown in brackets in the table.

3_In accordance with the Management Board‘s proposal for the appropriation of net profit, subject to the approval by the Annual General Meeting on June 30, 2020.

T015

Results in 2019  
(without IFRS 16)  2

EUR 1,100.1 million.

– 2.0% organic growth,  
additionally EUR 13.3 
million from acquisitions

– 2.3%
– 3.1%
2.3%
– 2.8%
9.2%

43.4%

27.5%
13.2%  
(13.1%)

EUR 17.3 million.  
(EUR 17.3 million)
EUR – 15.5 million  
(EUR – 14.2 million)
27.1%
EUR 2.76 (adjusted)
EUR 1.83 (reported)
EUR 122.9 million 
(EUR 111.6 million)
4.7%

5.0%
EUR 0 3
0 3
22
6

6

63

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General statement by the Management Board on 
the course of business and economic situation 

Earnings, assets and financial position

Adjustments

For  NORMA  Group,  fiscal  year  2019  was  a  year  with  many 
 unforeseeable challenges, which had a negative impact on some 
parts of the Group and thus a negative impact on the Group’s 
sales and earnings in the past year. These contrary developments 
affected  the  automotive  industry  in  particular,  which  suffered 
 significant production and sales losses worldwide in fiscal year 
2019. This development had a particularly negative impact on 
NORMA Group’s EJT business, which consequently showed an 
organic  decline  in  sales  of  4.5%.  Despite  the  relatively  good 
 development of the DS business – and in particular of the water 
business – this could not be compensated for by organic sales 
growth  of  2.7%.  With  the  additional  sales  revenues  from  the 
acquisitions of Kimplas and Statek, which contributed 1.2% to 
total sales growth and positive currency effects of 2.3%, Group 
sales growth in fiscal year 2019 amounted to 1.5%. In addition 
to  this  sales  growth  that  was  significantly  lower  than  initially 
expected, additional cost increases in the areas of personnel and 
materials had a negative impact on earnings. These  circumstances 
led to an adjusted EBITA margin of 13.2% (2018: 16.0%) and 
adjusted earnings per share of EUR 2.76 (2018: EUR 3.61). This 
development was significantly below the Management Board’s 
expectations and meant the forecast needed to be revised  over 
the course of the year. 

The Management Board is cautious for the current year due to 
the  continuing  risks  and  difficult  conditions  in  some  of  the 
 industries that are important to NORMA Group and expects a 
noticeable decline in organic sales for fiscal year 2020. In  addition, 
the Management Board expects an adjusted EBITA margin of 
more than 13% as a result of the change program that has been 
introduced. 

  FORECAST R EPORT, P. 8 2 

Notional  income  taxes  resulting  from  the  adjustments  are 
 calculated using the tax rates of the respective local companies 
concerned and included in adjusted earnings after taxes.

The following table shows the result adjusted for these effects:

NORMA  Group  adjusts  certain  expenses  for  the  operational 
 management  of  the  Company.  The  following  adjusted  results 
shown reflect the Management Board‘s view. 

In fiscal year 2019, net expenses of EUR 13.4 million in total were 
adjusted  within  EBITDA  (2018:  EUR  4.4  million).  These  relate 
 primarily  to  other  operating  expenses  (EUR  2.9  million)  and 
 employee benefit expenses (EUR 9.9 million) as well as to the cost 
of  materials  (EUR  0.2  million)  from  the  “Rightsizing”  project 
 initiated in the fourth quarter of 2018 in order to optimize the 
Group’s structures. The adjustments within expenses for employee 
benefits relate to costs for project hours of internal employees of 
the core  workforce, costs for project employees who were hired 
temporarily and costs for severance payments. The adjustments 
in fiscal year 2018 are described in the Notes to the Consolidated 
Financial Statements. 

  NOTES, P. 148 

Adjustments 1

in EUR million

Group sales

EBITDA

EBITDA margin 
(in %)

EBITA

EBITA margin 
(in %)

EBIT

Furthermore,  expenses  for  integration  in  connection  with  the 
acquisitions of Kimplas and Statek were adjusted within other 
operating  expenses  (EUR  0.3  million)  and  within  employee 
 benefits (EUR 0.1 million).

Financial income

Profit for the period

EPS (in EUR)

2019 
 adjusted

Adjustments

T016

2019 
 reported

1,100.1

187.2

0

1,100.1

13.4

173.8

17.0

144.8

13.2

136.1

– 15.5

87.8

2.76

15.8

127.9

11.6

96.7

– 15.5

58.4

1.83

16.9

39.4

0

29.4

0.93

1_Deviations may occur due to commercial rounding.

In addition to the adjustments described above, depreciation on 
property, plant and equipment from purchase price allocations of 
EUR 3.4 million (2018: EUR 3.9 million) was shown as adjusted 
within EBITA and amortization of intangible assets from purchase 
price allocations of EUR 22.5 million (2018: EUR 21.1 million) was 
shown as adjusted within EBIT. An impairment loss of EUR 1.4 
million  in  the  area  of  capitalized  customer  relationships  was 
 adjusted  in  fiscal  year  2018  within  amortization  of  intangible 
assets. This related to the Chinese company Fengfan.

64

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGEffects from the first-time application of IFRS 16

Earnings position 

The  effects  of  the  first-time  application  of  IFRS  16  on  the 
 Consolidated  Statement  of  Financial  Position  as  of  Janu-
ary 1, 2019 and the effects on the Consolidated Statement of 
Comprehensive Income and the Consolidated Statement of Cash 
Flows for the period from January 1 to December 31, 2019 are 
presented in the Notes to the Consolidated Financial Statements. 

  NOT ES, P.  119  FF. 

The  following  table  shows  the  effects  on  key  performance 
 indicators of NORMA Group.

Effects from the first-time adoption of IFRS 16 
on key financial control parameters 1

T017

The development described below explains the changes in the 
main items of the income statement in the year under review, 
adjusted for the above-mentioned special effects. 

  NOTES, P.  148

Sales development

Slight growth in Group sales, organic sales down
In fiscal year 2019, NORMA Group’s sales increased by 1.5% to 
EUR  1,100.1  million  (2018:  EUR  1,084.1  million).  This  figure 
 includes  a  2.0%  decline  in  organic  sales  (2018:  + 7.7%)  and 
 acquisition-related growth of 1.2% (2018: 1.6%). Currency effects 
in connection with exchange rate changes had a positive effect 
of 2.3% (2018: – 2.8%). 

in EUR million

2019  
 adjusted 

Effects of 
IFRS 16

Adjusted EBITA

144.8

Adjusted EBITA 
margin (in %)

13.2

1.0

0.1

2019 
 adjusted
without 
IFRS 16

143.8

13.1

The decline in organic sales growth is mainly due to the weak 
development of the global automotive industry and the resulting 
drop in demand for joining technology. The main reasons for this 
were  the  WLTP  issue  in  Europe,  which  still  persisted  at  the 
 beginning of the year, the ongoing trade dispute between the US 
and China and the restructuring in the industry caused by the 
technological changes. In addition, the negative development of 
the truck business in the US towards the end of the past fiscal 
year also had a dampening effect. 

Net operating 
cash flow

in % related to 
sales

NORMA Value 
Added (NOVA)

122.9

11.3

111.6

11.2

1.1

10.1

The Distribution Services (DS) business unit was the main growth 
driver  in  fiscal  year  2019,  which  was  positively  influenced  in 
 particular by the good development of the US water business. In 
addition, the companies Kimplas and Statek, which were  acquired 
in fiscal year 2018, made a positive contribution to sales growth.

17.3

0

17.3

1_ Deviations may occur due to commercial rounding.

Development of sales 2019   
in EUR million

H1: 564.7

H2: 535.4

2019

2018

G011

1,100.1

1,084.1

H1: 549.0

H2: 535.1

200

400

600

800

1.000

Effects on Group sales 1

T018

in EUR  million 

Share in %

Group sales 2018

Organic growth

Acquisitions

Currency effects

Group sales 2019

1,084.1

– 21.6

13.3

24.4

1,100.1

– 2.0

1.2

2.3

1.5

1_ Deviations may occur due to commercial rounding.

Heterogeneous growth in the three regional segments
Growth in the individual regional segments varied greatly in   fiscal 
year 2019. 

The Asia-Pacific region recorded the strongest growth in fiscal 
year 2019, with sales of EUR 163.4 million (2018: EUR 147.8 mil-
lion), an increase in sales of 10.5% and organic growth of 2.3%. 
This was primarily due to the strong growth in the second half of 
the year, which was characterized by a revival of business and 
obtaining  new  orders  in  China.  Additional  revenues  from  the 
acquisition of Kimplas (EUR 10.3 million) and positive currency 
effects also contributed to growth in the region. 

65

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The Americas region achieved slight growth of 2.1% year-on-
year by posting sales of EUR 450.8 million (2018: EUR 441.5 mil-
lion). This was driven in particular by the good development of 
the NDS water business in the US as well as positive currency 
effects in connection with the development of the US dollar. 

The EMEA region recorded a 1.8% decline in sales to EUR 486.0 
million (2018: EUR 494.8 million) in fiscal year 2019 due to the 
weak development in both the European automotive business 
and stagnation in the DS segment. 

  SEGM ENT RE PORT ING, P. 71

EJT business affected by weakness in the automotive sector, 
DS business grows significantly
Sales in the EJT segment amounted to EUR 665.5 million in fiscal 
year 2019 (2018: EUR 684.6 million), down 2.8% on the previous 
year. The main reason for this was the poor conditions in the 
automotive sector with declining production and sales figures in 
all three regional segments. While the EJT business in the Asia- 
Pacific region recovered noticeably in the second half of the year 
and showed organic growth for the year as a whole, the situation 
in  the  EMEA  and  Americas  regions  essentially  remained 
 unchanged in the third and fourth quarters. The collapse of the 
US market for commercial vehicles and strikes by key customers 
in the passenger car and truck sectors placed additional pressure 
on the business. 

Distribution Services revenues amounted to EUR 430.2 million in 
2019, an increase of 9.2% over the previous year (2018: EUR 393.8 
million). The strong US water business as well as the companies 
Kimplas and Statek acquired in fiscal year 2018 contributed to 
DS  sales  growth.  Acquisition-related  sales  growth  in  the  DS 
 segment amounted to 3.3%.

Development of sales channels

T019

 Adjusted cost of materials and cost of materials ratio  G012

EJT 

DS

2019

2018

2019

2018

Group sales  
(in EUR million)

665.5

684.6

430.2

393.8

Growth (in %)

– 2.8

7.3

9.2

Share of sales  
(in %)

61

63

39

5.8

37

600

400

200

473.1

477.4

43.4

43.6

100

80

60

40

20

Development of earnings

Adjusted cost of materials ratio slightly improved
Adjusted cost of materials amounted to EUR 477.4 million in  fiscal 
year 2019, up 0.9% year-on-year (2018: EUR 473.1 million). The 
adjusted cost of materials ratio (cost of materials in relation to 
sales) was 43.4%, a slight improvement over the previous year 
(2018: 43.6%). Taking into account the change in inventories of 
finished goods and work in progress (2019: EUR 3.0 million; 2018: 
EUR  10.4  million),  the  cost  of  materials  ratio  was  43.1%, 
 representing a year-on-year increase (2018: 42.7%).

Adjusted gross margin decreased
Adjusted gross profit amounted to EUR 630.6 million in fiscal year 
2019, an increase of 0.6% from EUR 626.6 million the previous 
year. At 57.3%, the adjusted gross margin was 50 basis points 
below the level of the previous year (2018: 57.8%). 

2018

2019

(Adjusted) Cost of materials (in EUR million, LHS)

(Adjusted) Material cost ratio (in %, RHS)

Adjusted personnel cost ratio increased
Adjusted personnel expenses amounted to EUR 302.4 million in 
fiscal year 2019, a 7.7% increase over the previous year (2018: 
EUR  280.8  million).  Besides  an  increase  in  the  number  of 
  employees,  severance  payments  to  a  former  member  of  the 
 Management Board also contributed to the increase in personnel 
expenses  compared  to  the  previous  year.  Furthermore,  the 
reduced allocations to provisions for bonus payments for employ-
ees in fiscal year 2018 led to a lower basis of comparison in the 
previous year. The adjusted personnel cost ratio resulting from 
the ratio of  adjusted personnel expenses to sales amounted to 
27.5% in fiscal year 2019 and was thus significantly higher than 
in the previous year (2018: 25.9%). 

66

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Adjusted other operating income and expenses decreased 
compared to sales
The balance of adjusted other operating income and expenses 
amounted to EUR – 141.0 million in fiscal year 2019, represent-
ing a decline of 2.3% over the previous year (2018: EUR – 144.4 
million). This was due in particular to the effects of the first-time 
application of IFRS 16. In relation to sales, the balance of  adjusted 
other operating income and expenses fell to 12.8% (2018: 13.3%) 
compared to the previous year. 

Other operating income includes in particular currency gains from 
operating activities of EUR 6.1 million (2018: EUR 7.6 million) as 
well as income from the release of liabilities and provisions in the 
amount  of  EUR  4.0  million  (2018:  EUR  3.9  million). 

  OT H E R 

 OPERATIN G  INCOM E , P. 15 2

Other operating expenses include currency losses from operating 
activities of EUR 6.3 million (2018: EUR 8.5 million). In addition, 
IT  and  telecommunications  costs  (+ 9.7%)  and  freight  costs 
(+ 7.7%) in particular increased compared to the previous year, 
while expenses for rents and building costs fell by 57.2% due to 
the  first-time  application  of  IFRS  16. 

  OT H E R   O P E R AT I N G 

 EXPENSES, P.  1 52

Adjusted operating earnings impacted by weak sales 
growth and a high personnel cost ratio
Adjusted operating earnings before interest, taxes, depreciation 
and amortization (adjusted EBITDA) amounted to EUR 187.2 mil-
lion in fiscal year 2019 and were thus 7.0% below the previous 
year’s level of EUR 201.4 million, despite the positive effects of 
IFRS 16 (EUR 11.4 million). The weaker sales growth and the 
higher personnel cost ratio had a negative effect on the  adjusted 
EBITDA. The adjusted EBITDA margin resulting from the ratio to 
sales amounted to 17.0% and was thus significantly below the 
level of the previous year (2018: 18.6%).

Return on capital employed (ROCE)

in EUR million

2019

2019 
(without 
IFRS 16)

T020

2018

Adjusted EBIT

136.1

135.0

164.5

Average capital 
employed 

1,043.8

1,008.3

13.0%

13.4%

941.0

17.5%

Adjusted  EBITA  amounted  to  EUR  144.8  million  in  2019,  a 
decrease  of  16.4%  compared  to  the  previous  year  (2018: 
EUR 173.2 million). The resulting underlying EBITA margin was 
13.2% (16.0%).

Return on capital employed (ROCE)
The return on capital employed (ROCE), which is calculated by 
dividing adjusted EBIT by the average capital employed during 
the  year,  amounted  to  13.4%  in  fiscal  year  2019  and  thus  
decreased compared to the previous year (2018: 17.5%).

Adjusted EBITA and adjusted EBITA margin  

G013

250

200

150

100

50

173.2

16.0

2018

100

80

60

40

20

144.8

13.2

2019

Adjusted EBITA (in EUR million, LHS)

Adjusted EBITA  margin (in %, RHS)

NORMA Value Added significantly lower
NORMA Value Added (NOVA), the relevant benchmark for the 
long-term remuneration of the Management Board, amounted to 
EUR 17.3 million in fiscal year 2019, a significant decrease com-
pared to the previous year (2018: EUR 60.8 million). The reasons 
for this were the weak operating result (adjusted EBIT), higher 
invested capital than in the previous year due to the acquisitions 
of  Kimplas  and  Statek,  and  a  higher  tax  rate.  In  addition,  the 
 calculation of NOVA is based, among other factors, on a higher 
weighted average cost of capital (WACC) of 8.1% in fiscal year 
2019 (2018: 7.1%) as a result of an increased market risk  premium. 

  CONTROL SYSTEM AND CONTROL PARAMETERS, P. 52

Financial result impacted by the effects of IFRS 16
The financial result was down on the previous year at EUR – 15.5 
million (2018: EUR –11.7 million) in fiscal year 2019, mainly influ-
enced by the first-time application of IFRS 16 and the associated 
increase in interest expense from leasing liabilities by EUR 1.3 
million.  In  addition,  the  financial  result  includes  net  currency 
gains / losses (including income / expenses from the measurement 

67

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGof  currency  hedging  derivatives)  of  EUR – 0.2  million  (2018: 
EUR 0.7 million), as a result of the hedging of the financial  liabilities 
denominated in US dollars and the year-on-year development of 
this currency. At EUR 13.3 million, the net interest expense was 
at the the prior­year‘s level  (2018: EUR – 13.3 million). 

  NOTES, 

P.  152

Higher revised and adjusted income tax rate
Revised income taxes amounted to EUR 32.7 million in fiscal year 
2019 (2018: EUR 38.0 million), resulting in a revised and  adjusted 
tax rate of 27.1% (2018: 24.9%). The increase in the tax rate 
 compared to the previous year is mainly due to additional income 
taxes (“state taxes”) to be paid in some US states as well as taxes 
paid retroactively for previous years in the US and non-creditable 
withholding taxes in Singapore. 

Lower adjusted profit for the period
Adjusted profit for the period after taxes amounted to EUR 87.8 
million in fiscal year 2019 and thus decreased by 23.5%  compared 
to  the  previous  year  (2018:  EUR  114.8  million).  Based  on  the 
 unchanged number of  shares  of  31,862,400  compared to the 
previous year, adjusted earnings per share after deduction of the 
profit  for  the  period  for  non-controlling  interests  amounted  to 
EUR 2.76 (2018: EUR 3.61). 

Asset position

Higher total assets
Total assets as of December 31, 2019 amounted to EUR 1,514.3 
million and were thus 2.9% higher compared to the previous year 
(Dec 31, 2018: EUR 1,471.7 million). A major reason for this was 
the first-time application of IFRS 16, which led to an extension of 
the balance sheet due to the rights of use from operating leases 
that had to be capitalized for the first time and the corresponding 
lease liability. 

Asset and capital structure 1  
in EUR million

Assets

Non-current assets

2019

2018

963

928

The  share  of  non-current  assets  to  total  assets  amounted  to 
63.6%  as  of  the  balance  sheet  date  (Dec  31,  2018:  63.1%). 

G014 

  NOTES, P. 157 

Current  
assets

Liquid  
assets

372

179

1,514

353

191

1,472

Current assets amounted to EUR 551.5 million as of the balance 
sheet date, up 1.5% on the previous year (Dec 31, 2018: EUR 543.4 
million). Trade receivables (including other receivables) increased 
by EUR 19.2 million to EUR 162.4 million. This increase is partly 
due to the reduction of ABS and factoring programs compared 
to the previous year’s reporting date. 

250

500

750

1,000

1,250

1,500

1,750

Liabilities

Equity

2019

2018

629

603

Non-current 
liabilities

Current 
liabilities

620

265

1,514

552

317

1,472

250

500

750

1,000

1,250

1,500

1,750

1_Deviations may occur due to commercial rounding.

Assets increased 
NORMA Group’s non-current assets amounted to EUR 962.8 mil-
lion  as  of  December  31,  2019,  up  3.7%  on  the  previous  year 
(Dec 31, 2018: EUR 928.3 million). In particular, the effect of the 
 first-time application of IFRS 16 was reflected in an increase in 
property, plant and equipment.

A total of EUR 54.8 million was invested in fixed assets in fiscal 
year 2019 (2018: EUR 63.3 million). Moreover, EUR 31.4 million 
were additionally recorded to fixed assets for the capitalization 
of  the  rights  of  use  from  leased  assets  for  leased  land  and 
 buildings. 

In contrast, cash and cash equivalents declined by EUR 10.7 mil-
lion or 5.6% to EUR 179.7 million. At 36.4%, the share of current 
assets  in  total  assets  remained  nearly  unchanged  from  the 
 previous year’s reporting date (Dec 31, 2018: 36.9%). 

Working capital increased
(Trade) working capital (inventories plus receivables less  liabilities, 
both  primarily  from  trade  payables  and  trade  receivables) 
amounted to EUR 192.5 million as of December 31, 2019, which 
was  7.4%  higher  than  in  the  previous  year  (Dec  31,  2018: 
EUR 179.2 million). It was mainly influenced by a disproportion-
ately high increase in trade receivables as a result of the ABS and 
factoring programs that were scaled back in fiscal year 2019. 

The working capital ratio in relation to sales was 17.5% as of 
December 31, 2019 (Dec 31, 2018: 16.5%). 

Increased equity ratio
Consolidated  equity  amounted  to  EUR  629.5  million  as  of 
 December 31, 2019, an increase of 4.5% compared to the  previous 
year (2018: EUR 602.4 million). The increase in equity was largely 
due to the result for the period of EUR 58.4 million, but also  positive 
currency translation differences of EUR 9.0 million. The dividend 
payment  of  EUR  35.0  million  in  the  second  quarter  of  2019 
reduced equity. The first-time application of IFRS 16 resulted in 
a reduction of EUR 2.0 million in the opening balance sheet value 

68

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGof equity. The equity ratio was 41.6% (2018: 40.9%) at the end 
of fiscal year 2019, an increase over the previous year.

Higher net debt
Net  debt  (financial  liabilities,  including  derivative  hedging 
 instruments in the amount of EUR 0.9 million, less cash and cash 
equivalents) amounted to EUR 420.8 million at the end of the 
reporting period and thus rose by 5.1% compared to the previous 
year (Dec 31, 2018: EUR 400.3 million). 

This was mainly due to the first-time application of IFRS 16, while 
the cash neutral currency effects on foreign currency loans and 
current interest expenses increased net debt in the first six months 
of 2019.

Financial liabilities
Financial  liabilities  increased  by  1.7%  to  EUR  600.5  million 
(Dec 31, 2018: EUR 590.7 million). In the area of financial liabili-
ties, loan liabilities declined to EUR 541.9 million (Dec 31, 2018: 
EUR 569.1 million). This decline is mainly due to the net  repayment 
in connection with the refinancing in December 2019. Leasing 
liabilities increased by EUR 38.6 million due to the liabilities from 
capitalized  leases  recognized  for  the  first  time  in  2019  in 
 accordance with IFRS 16. 

  NOTES,  P. 17 1 F F.

Gearing (net debt in relation to equity) as of the 2019 balance 
sheet date was 0.7 and thus unchanged from the previous year. 

Leverage  (net  debt  without  hedging  derivatives  in  relation  to 
adjusted  EBITDA  of  the  last  twelve  months)  increased  to  2.2 
 compared to the previous year (Dec 31, 2018: 1.9). 

Unrecognized assets 
NORMA Group’s rights to its brands and patents on the brands it 
owns, but customer relationships, if acquired externally, are also 
recognized in the balance sheet as intangible assets. However, the 
reputation of these brands and how well known they are among 
the NORMA Group’s customers also play important roles in the 
success of its  business. Well-established customer relationships 
that  are  based  on  NORMA  Group’s  long-standing  distribution 
 network are equally important. The know-how and experience of 
NORMA  Group   employees  also  play  important  roles  in  the 
 Company’s success. The many years of research and development 
expertise and  project management know-how are also seen as 
competitive advantages for NORMA Group. These values are not 
recognized in the balance sheet. 

Financial position 

Financing measures

The refinancing was concluded with a bank consortium  consisting 
of ten international banks. A sustainability component links the 
financing conditions to NORMA Group’s commitment to corporate 
responsibility. The new financing was used to repay maturing 
promissory note tranches and refinance the existing bank loan 
agreement, significantly reducing NORMA Group’s overall gross 
debt (liabilities to financial institutions). In addition, a commercial 
paper program was established that can be used for short-term 
liquidity management. As of December 31, 2019, EUR 15 million 
of this program had been utilized.

As of the reporting date December 31, 2019, the revolving line of 
credit in the amount of EUR 50 million in the syndicated loan had 
not been used. The accordion facility that was negotiated as part 
of this loan agreement had also not been drawn as of the report-
ing date of December 31, 2019. Both instruments are available 
to NORMA Group at least until 2024, which ensures a maximum 
of financing flexibility. 

NORMA  Group  monitors  risks  from  changes  in  exchange  and 
interest rates on a regular basis and aims to limit them by using 
derivative hedging instruments among other tools. Furthermore, 
NORMA Group generally strives to achieve a diversification of its 
financing instruments in order to reduce risks. These also include 
prolongation of repayment obligations and an even  distribution 
of the maturity profile. Most of the supply and service  relationships 
between individual currencies are simultaneously hedged over 
the course of the year.

NORMA  Group  successfully  refinanced  its  bank  credit  lines  in 
 fiscal year 2019, thereby creating additional financial security 
and even greater flexibility for the future. The new credit  agreement 
has an initial total volume of EUR 300 million. This includes a 
revolving facility of EUR 50 million and a flexible accordion  facility. 

NORMA Group uses interest rate hedges to reduce interest rate 
risks that could result from the external financing components.

As of December 31, 2019, the average interest rate on total gross 
debt  was  2.1%.  NORMA  Group’s  maturity  profile  for  all  three 
promissory  notes  I  (2013),  II  (2014)  and  III  (2016)  and  the 
 syndicated credit line (2019) on December 31, 2019, are shown 
in the 

  GRAPHICS 015 AND 016 ON P. 70. 

As of the balance sheet date in 2019, NORMA Group complied 
with all of the conditions contained in the loan contracts  (financial 
covenants: debt in relation to consolidated EBITA).

Future  concrete  financing  steps  will  depend  on  the  current 
 changes in the  financing markets and acquisition potential. 

69

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGMaturity profile by currency  

G015  

in EUR million 

300

250

200

150

100

50

0

109

184

51

49

44

11

52

41

2020

2021

2022

2023

2024

2025

2026

Euro 

US dollars

Maturity profile by financial instrument 

G016  

in EUR million 

300

250

200

150

100

50

0

45

248

15

29

65

35

42

21

41

2020

2021

2022

2023

2024

2025

2026

Bank borrowings 

Promissiory Note I  

CP program

Promissiory Note II 

Promissiory Note III 

Development of cash flow 

Net operating cash flow declined slightly
In fiscal year 2019, NORMA Group generated net operating cash 
flow (adjusted EBITDA less changes in working capital and oper-
ating expenses) of EUR 122.9 million (2018: EUR 124.4 million). 
This includes a positive effect of EUR 11.3 million from the first-
time application of IFRS 16. Without this effect, net operating 
cash flow would have been EUR 111.6 million. In contrast, the 
reduction of factoring activities in the amount of EUR 10.4 million 
had a negative effect.

Cash flow from operating activities
Cash flow from operating activities, which is derived indirectly 
from the net profit for the period, amounted to EUR 137.1 million 
in fiscal year 2019 (2018: EUR 130.8 million) and is thus higher 
than in the previous year. Among other factors, this is due to the 
first-time application of IFRS 16, which resulted in a change in 
the  presentation  of  the  cash  flows  attributable  to  capitalized 
leases from cash flow from operating activities to cash flow from 
financing activities. The total effect of the first-time application 
of IFRS 16 on cash flow from operating activities amounted to 
EUR 11.3 million. 

  NOTES, P. 195

NORMA  Group  participates  in  a  reverse  factoring  program,  a  
factoring program and an ABS program. The corresponding cash 
flows are presented under cash flow from operating activities as 
this reflects the economic substance of the transactions.  Liabilities 
under the reverse factoring program are reported under trade 
payables and similar liabilities. 

As  of  December  31,  2019,  liabilities  of  EUR  21.3  million 
(Dec 31, 2018: EUR 19.2 million) from reverse factoring programs 
were recognized. The total amount of cash flow relevant trade 
receivables  sold  under  the  factoring  and  ABS  programs 
 amounted to  EUR  48.7  million  as  of  December  31,  2019 
(2018: EUR 61.2 million). 

  NOTES, P. 169 FF.

The cash inflow from operating activities also includes payments 
for share-based payments of EUR 1.0 million (2018: EUR 3.5 mil-
lion) resulting from the cash remuneration under the Long-Term 
Incentive plan (LTI) for employees of NORMA Group (2018: cash 
remuneration  of  the  2014  tranche  of  the  MSP  and  LTI  for 
 employees of NORMA Group).

Cash flow from investing activities
Net cash used in investing activities was EUR 57.0 million in 2019 
(2018: EUR 129.5 million). Cash flow from investing activities in 
2019 was particularly influenced by the outflow of funds for the 
procurement of non-current assets in the amount of EUR 57.8 
million (2018: EUR 60.8 million). This includes expenses for the 
expansion (2019: EUR 33.0 million; 2018: EUR 42.8 million) and 
expenses  for  the  maintenance  and  improvement  of  operating 
capacities (2019: EUR 21.8 million; 2018: EUR 20.5 million). In the 
previous year, the cash flow from investing activities was mainly 
impacted by net payments for acquisitions (Kimplas and Statek) 
amounting to EUR 69.8 million.

NORMA Group’s investing activities in fiscal year 2019 (tangible 
and intangible assets) in the amount of EUR 54.8 million (2018: 
EUR 63.3 million) represents a reduced investment ratio of 5.0% 
(2018: 5.8%) of sales. 

70

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNORMA Group is investing the funds from the operating cash 
flow in further growth, among other areas. The investments made 
in  the  2019  reporting  year  related  to  production  facilities  and 
capacity expansion, mainly in the US, Mexico, Poland, Serbia, the 
Czech Republic, France and China. 

  PRODUCTION AND  LOGISTICS, 

P.  74

Cash flow from financing activities 
Cash flow from financing activities was EUR – 93.2 million in 2019 
(2018: EUR 31.3 million). It mainly includes net loan payments 
(EUR – 32.9 million), dividend payments to the shareholders of 
NORMA Group SE (EUR – 35.0 million) and interest payments 
(EUR – 15.1 million). Furthermore, due to the first­time application 
of IFRS 16, payments for leasing liabilities (EUR – 10.1 million) are 
reported under cash flow from financing activities.

Breakdown of sales by segments 1  

G017

15% (13%)

Asia-Pacific

41% (41%)

Americas

1_Previous year’s figures in brackets.

44% (46%) 

EMEA

Segment reporting 

EMEA 

As a result of acquisitions and developing new markets in line 
with NORMA Group’s continuing strategy of internationalization, 
the share of sales realized internationally increased from 81.2% 
to 83.0%. 

Due to the fact that financing as a whole is controlled centrally 
and exclusively made available through approved external credit 
facilities by the central functions of NORMA Group, the Company 
forgoes  publishing  a  separate  list  of  financing  by  segment.  In 
every segment, the aim is to achieve an investment ratio and cash 
generation  that  is  in  line  with  the  Group  average  in  the 
 medium-term. 

  GOALS AND STRATEGIES REGARDING FINANCE AND 

LI QUID IT Y  MA NAGEM ENT, P.  55

Effects from the first-time application of 
IFRS 16 in EMEA  1

in EUR million

Adjusted EBITDA

Adjusted EBITDA  
margin (in %)

Adjusted EBITA

Adjusted EBITA 
margin (in %)

Assets  
(Dec 31, 2019)

Liabilities  
(Dec 31, 2019)

CAPEX

2019 
 adjusted

Effects of 
IFRS 16

90.8

17.4

73.6

14.1

632.0

204.6

25.0

3.8

0.7

0.2

0.1

8.3

8.8

1.6

T021

2019 
adjusted 
 without 
IFRS 16

87.0

16.7

73.4

14.0

623.7

195.8

23.4

External sales in the EMEA region amounted to EUR 486.0 million 
in  2019,  down  1.8%  compared  to  the  previous  year  (2018: 
EUR 494.8 million). Organic sales decreased by 2.3%, which is 
mainly due to the poor conditions in the European automotive 
industry with declining production and sales figures. Acquisition- 
related revenues from the acquisition of Statek contributed 0.6% 
(EUR 3.0 million) to growth, while currency effects had a slightly 
negative impact of – 0.1% on sales growth. 

The EMEA region accounted for 44% of total sales in fiscal year 
2019 (2018: 46%).

Adjusted  EBITDA  in  the  EMEA  region  declined  by  4.9%  to 
EUR 90.8 million in fiscal year 2019 (2018: EUR 95.5 million). At 
17.4%, the adjusted EBITDA margin was slightly below the level 
of  the  previous  year  (2018:  17.6%).  The  main  reason  for  the 
decline is the higher personnel cost ratio in relation to sales, but 
this was nearly offset by the effect of the first-time application of  
IFRS  16  and  is  reflected  negatively  in  adjusted  EBITA  only. 
Adjusted EBITA amounted to EUR 73.6 million (2018: EUR 82.4 
million), a decrease of 10.6% compared to the previous year. The 
adjusted EBITA margin was 14.1% (2018: 15.2%). 

Assets increased slightly by 1.2% to EUR 632.0 million compared 
to the previous year (Dec 31, 2018: EUR 624.4 million). Capital 
expenditure  amounted  to  EUR  25.0  million  (Dec  31,  2018: 
EUR 28.3  million)  and  mainly  related  to  investments  in  new 
machinery and production facilities in the Czech Republic, Serbia, 
Poland and France. Debt increased by 3.2% to EUR 204.6 million 
in 2019 (Dec 31, 2018: EUR 198.3 million). 

1_Deviations may occur due to commercial rounding.

71

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGAdjusted  EBITDA  for  the  Americas  region  amounted  to 
EUR 79.6 million  in  2019,  down  8.7%  year-on-year  (2018: 
EUR 87.2  million).  The  adjusted  EBITDA  margin  amounted  to 
17.3% (2018: 19.3%). Adjusted EBITA declined by 18.2% to EUR 
64.0 million (2018: EUR 78.3 million), while the adjusted EBITA 
margin was 13.9% (2018: 17.4%). The margin in the Americas 
region  was  negatively  impacted,  among  other  factors,  by  the 
unplanned   additional  extraordinary  costs  resulting  from  the 
 introduction of an ERP system at a Latin American site. The effects 
of the  first-time application of IFRS 16 had a positive impact on 
 adjusted  EBITDA  (EUR  5.8  million)  and  adjusted  EBITA 
(EUR 0.7 million).

Assets  increased  by  0.9%  year-on-year  to  EUR  655.3  million 
(Dec 31, 2018: EUR 649.8 million). 

Investments in the region amounted to EUR 18.0 million, down 
14.5% on the previous year (Dec 31, 2018: EUR 21.1 million). 
Investment  focused  on  the  plants  in  the  US  and  Mexico. 

  PRODUCTION AND LOGISTICS, P. 74 

Liabilities in the Americas region amounted to EUR 271.9 million, 
down  6.6%  compared  to  the  previous  year  (Dec  31,  2018: 
EUR 291.2 million).

Americas 

Effects from the first-time application of 
IFRS 16 in Americas 1

in EUR million

2019 
 adjusted

Effects of 
IFRS 16

T022

2019 
adjusted 
 without 
IFRS 16

Adjusted EBITDA

79.6

5.8

73.8

Adjusted  
EBITDA margin  
(in %)

Adjusted EBITA

Adjusted EBITA 
margin (in %)

Assets  
(Dec 31, 2019)

Liabilities  
(Dec 31, 2019)

CAPEX

17.3

64.0

13.9

1.3

0.7

0.1

16.0

63.3

13.8

655.3

23.4

631.9

271.9

18.0

25.5

0.1

246.4

17.9

1_ Deviations may occur due to commercial rounding.

External sales in the Americas segment rose by 2.1% to EUR 450.8 
million in 2019 (2018: EUR 441.5 million). Organic sales declined 
by 3.1%. This was due to the generally weak development in the 
US  car  and  truck  market  with  declining  production  and  sales 
 figures  and  strikes  at  key  NORMA  Group  customers.  Growth 
impulses  came  mainly  from  the  US  water  business  of  the 
subsidiary National Diversified Sales (NDS). Currency effects in 
connection  with  the  development  of  the  US  dollar  also  had  a 
positive effect on sales growth (5.2%).

Asia-Pacific 

Effects from the first-time application of 
IFRS 16 in Asia-Pacific 1

in EUR million

2019 
 adjusted

Effects of 
IFRS 16

T023

2019 
adjusted 
 without 
IFRS 16

Adjusted EBITDA

28.0

1.6

26.4

Adjusted 
EBITDA margin  
(in %)

Adjusted EBITA

Adjusted EBITA 
margin (in %)

Assets  
(Dec 31, 2019)

Liabilities  
(Dec 31, 2019)

CAPEX

16.8

20.1

12.1

258.9

53.7

12.4

1.0

0.1

0.1

3.8

4.1

0.3

15.8

20.0

12.0

255.1

49.6

12.1

1_ Deviations may occur due to commercial rounding.

External sales in the Asia-Pacific region amounted to EUR 163.4 
million in 2019, an increase of 10.5% over the previous year (2018: 
EUR 147.8 million). Organic growth amounted to 2.3% and was 
positively influenced in particular by the resurgence of demand 
in China in the second half of 2019, despite continued market 
weakness. Reasons for this included the start of several series 
production  runs  and  effects  from  the  early  introduction  of  the 
China 6a standard in some Chinese provinces. In addition, the 
recent acquisition of the Indian water specialist Kimplas contrib-
uted 7.0% or EUR 10.3 million to sales growth. Currency effects 
had an additional positive impact of 1.2% on sales growth. 

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Adjusted EBITDA in the Asia-Pacific region increased by 21.9% 
to EUR 28.0 million (2018: EUR 23.0 million). The adjusted EBITDA 
margin was 16.8% (2018: 15.2%), exceeding the previous year’s 
figure. Adjusted EBITA increased by 10.1% to EUR 20.1 million 
(2018: EUR 18.3 million), resulting in a constant adjusted EBITA 
margin of 12.1% compared to the previous year. The first-time 
application of IFRS 16 had a positive effect on adjusted EBITDA 
(EUR 1.6 million) and adjusted EBITA (EUR 0.1 million).

Assets increased by 3.4% to EUR 258.9 million in the reporting 
year  (Dec  31,  2018:  EUR  250.4  million).  Investments,  which 
amounted to EUR 12.4 million in 2019 (Dec 31, 2018: EUR 11.7 
million),  were  mainly  used  to  expand  the  sites  in  China. 

  PROD UCT ION  AND LOG IST ICS,  P.  74

Liabilities in the Asia-Pacific region were EUR 53.7 million, down 
2.0% compared to the previous year (Dec 31, 2018: EUR 54.8 
million). 

Development of segments

T024

in EUR million 

2019 3

2018

Δ in %

2019 3

2018

Δ in %

2019 3

2018

Δ in %

EMEA

Americas

Asia-Pacific

Total segment sales

External sales

 523.2

486.0

543.1

494.8

– 3.7

 460.3

– 1.8

450.8

451.2

441.5

2.0

2.1

166.6

163.4

151.3

147.8

Contribution to consolidated 
sales (in %)

Adjusted EBITDA 1

Adjusted EBITDA margin 
(in %) 2

Adjusted EBITA 1

Adjusted EBITA margin (in %) 2

44

90.8

17.4

73.6

14.1

46

95.5

17.6

82.4

15.2

41

– 4.9

79.6

– 10.6

17.3

64.0

13.9

41

87.2

19.3

78.3

17.4

15

– 8.7

28.0

– 18.2

16.8

20.1

12.1

13

23.0

15.2

18.3

12.1

10.1

10.5

21.9

10.1

1_The adjustments are described in the Notes. 
2_In relation to segment sales.
3_Including the effects of the first time adoption of IFRS 16.

  NOTES, P.  148

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGProduction and logistics

Strategic investment highlights 2019

T025

NORMA  Group  manufactures  and  markets  more  than  40,000 
 different products and has 29 production sites all over the world. 
Furthermore, the Company has a network consisting of  numerous 
distribution,  sales  and  competence  centers  that  supply  to  its 
 customers in the respective regions. 

Region

EMEA

Czech Republic

Hustopece

Serbia

Subotica

Country

City

Investment

Production and capacity utilization

The capacity utilization of NORMA Group’s manufacturing and 
distribution facilities varies from site to site. In markets such as 
the emerging countries, where NORMA Group’s business is still 
being developed, the area-related utilization of production plants 
is  still  relatively  low.  This  can  be  attributed  to  the  fact  that 
 investment  decisions  are  planned  in  advance  to  ensure  that 
 sufficient  production  space  is  available  to  be  able  to  expand 
 production capacity in a flexible manner. In industrial nations and 
the  markets in which NORMA Group already has a long-term 
market position and the plants are largely working to capacity, 
an attempt is made to avoid investing in additional manufactur-
ing space whenever possible. Instead, the goal is to optimize the 
current  manufacturing processes by improving efficiency in order 
to be able to use the existing space to create additional capacity. 

The capacity utilization of manufacturing plants can be ramped 
up flexibly to suit customer demand and the order situation.  Within 
each product category, a wide variety of different products with 
different specifications can be manufactured at the existing plants 
by performing only minor conversion measures. Thus, production 
can be optimally adapted to suit customer demand.

France

Poland

Guichen

Pilica

Americas

USA

Lindsey, California

Mexico

Monterrey

Saltsburg, Pennsylvania

Completion of the full automation of the CTH product line

Investment in a new transfer press system to increase 
 capacity for V-profile clamps

Further expansion of new production capacities for a newly 
developed SCR system to fill additional large orders from 
 leading European automobile manufacturers

Modernization of how tools are designed in component 
 production in the area of fluid systems

Installation of manufacturing capacities to expand the 
 product range with respect to corrugated pipes

Automation in the area of connector assembly

Expansion of manufacturing capacities in the area of fluid 
systems for the e-mobility sector to manage new customer 
orders

Significant expansion of production capacities in the area of 
water management

Investment in the in-house production of clamp  components

Setup and localization of manufacturing facilities for the 
 production of PS3 connectors for an international customer

Expansion of assembly and heat treatment capacities as 
a result of several major orders from major international cus-
tomers

Installation of a new multilayer extrusion line for the manu-
facture of new products in the fluid and e-mobility sector

Investment in two new transfer press systems to increase 
capacity for V-profile clamps

Investment in capacity expansion 

Asia-Pacific

China

Changzhou

NORMA Group once again invested in expanding its capacity 
during  the  reporting  year.  The  most  important  strategic 
 investments are shown in the following table.

Wuxi

Continuation of the structural expansion of the 
 manufacturing site for fluid components

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGContinuous optimization of the entire value chain

At NORMA Group, all internal processing steps in the value chain 
are constantly analyzed for optimization potential. The Global 
Operational  Excellence  Management  System  represents  an 
essential  tool  here  that  helps  to  analyze  existing  processes, 
 identify potential for improvements, introduce the appropriate 
measures for implementation and realize cost saving projects. As 
a  result,  many  processes  have  already  been  automated  and 
 standardized in recent years, so that significant economies of 
scale have been achieved.

NORMA Group is introducing the NORMA Group Production Sys-
tem (NPS) in all of its plants since 2014. The goal of the NPS is 
to increase operational performance, safety, delivery reliability 
and quality in the plants and to identify and realize further cost 
savings. NORMA Group uses a “toolbox” of lean methods. These 
include the 5S methodology, the daily Gemba walk, setup time 
optimization using SMED (Single Minute  Exchange of Die) and 
TPM (Total Productive Maintenance). In addition, a standardized 
problem-solving  process  ensures  that  internal  and  external 
 customer complaints are processed faster and more effectively.

As a result of the rightsizing program initiated in the first quarter 
of 2019 to harmonize processes and systems within the Group, 
production and logistics were relocated in various regions in fis-
cal year 2019. Against this backdrop, the warehouse in Moscow 
and the production and logistics activities at the production facil-
ity in Togliatti, Russia, were closed in October 2019. Customers 
in  Russia are now supplied directly from the production plants in 
Europe or from the distribution center in Poland. In addition, the 
Groen distribution center in the Netherlands was closed and the 
logistics  activities  were  transferred  to  the  warehouse  and 

 distribution center in Marsberg, Germany. The business develop-
ment  and  sales  organization  will  remain  in  place  in  both  the 
 Netherlands and Russia in order to remain close to the market 
and customers. The measures are intended to help bundle  existing 
structures, streamline internal processes in a targeted manner 
and thus increase efficiency.

Customer focus and secure supply chain

In  order  to  optimize  its  logistics  costs,  NORMA  Group  always 
 strives to keep the geographical distances in the value chain as 
short as possible and avoid non value-adding intermediate steps 
via other NORMA Group sites. The goal is therefore to always 
manufacture in the regions that its customers are based in. This 
not only optimizes working capital and lowers logistics costs, but 
also minimizes delivery risks, reduces negative impacts on the 
environment and ensures the higher level of flexibility that is being 
increasingly demanded. 

Despite these efforts, cross-border deliveries are indispensable 
for NORMA Group in many places in order to be able to respond 
flexibly to customer requirements. Optimized and secure customs 
processes  are  therefore  indispensable.  For  this  reason, 
NORMA Group participates in various customs trade partnership 
 programs in the US, China and the EU, for example. NORMA Group 
ensures a fully compliant supply chain through the Supply Chain 
Security  programs,  especially  Authorized  Economic  Operator 
(AEO) and Customs Trade Partnership against Terrorism (C-TPAT), 
which are part of the worldwide compliance program. By  regularly 
reviewing all its business partners, NORMA Group excludes the 
supply  of  legally  sanctioned  third  parties.  In  addition,  internal 
organizational instructions and regular reviews ensure  compliance 
with the relevant statutory export control regulations.

Quality management

The NORMA Group products are ‘mission-critical’ with regard to 
the end products of the customer. Any quality defects or  functional 
failures could have a significant impact on  customers or end users. 
Thus,  it  is  a  clear  business  imperative  that  NORMA  Group 
 consistently delivers products that meet and  surpass all  customers’ 
quality needs and expectations.

To support this objective and ensure a global and standardized 
approach to quality, all NORMA Group manufacturing locations 
(acquisitions have a nominal 12-month target for accreditation) 
are accredited in accordance with either ISO 9001 or IATF 16949. 
In addition, two manufacturing sites that supply the aerospace 
industry are accredited in accordance with EN 9100. Compliance 
with  these  industry-recognized  standards  ensures  that 
NORMA  Group  continuously  strives  for  improvement  in  every 
aspect of business and puts its customers at the center of all its 
activities.

NORMA Group has a global operating footprint. One key  challenge 
refers to the recognizing and understanding customer diversity 
along with many different standards and market  requirements. 
This  is  met  by  NORMA  Group  via  localized  manufacturing 
 solutions and the application of standardized tools, such as the 
Quality Management software, which forms an  integral part of 
the new Microsoft ERP system currently being rolled out across 
the entire Group.

NORMA Group uses several metrics to measure customer qual-
ity, satisfaction and delivery performance. The most important 
key performance indicators are the number of defective parts 
 shipped, expressed in parts per million (PPM), and the average 
number of quality-related complaints reported by the customer. 
The number of defective parts per million (PPM) recorded in 2019 
was six (2018:  seven). This continues the year on year improve-
ment trend and supports the customers’ ever more challenging 

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 customer complaints could be improved further to an average of 
six claims per month in fiscal year 2019 (2018: seven).

Purchasing and supplier management 

This capable purchasing organization is to be further optimized 
as part of the “Get on Track” program. The goal is to leverage 
 further savings potential through increased global cooperation 
within the product categories and across  regional boundaries. 
One of the focal points is on inter-regional standardizing of local 
processes.

The procurement costs of materials, goods and services have a 
significant impact on the earnings position of NORMA Group. By 
managing all procurement activities and the selection of  suppliers,  
Purchasing can make an important contribution to the success 
of the Group. The central task here is to optimize the services 
 purchased and minimize costs, taking into account Group-wide 
economies of scale.

Global purchasing organization

The purchasing activities of NORMA Group are divided into four 
main product groups:

•  Steel and metal components (FASTEN)
•  Technical granulates, plastic and rubber products (FLUID)
•  Standard plastics, components and commodities (WATER)
•  Capital goods, non-production materials and services (MRO)

The global purchasing organization is set up in a matrix structure. 
In addition to the product groups mentioned above, there is a 
subdivision into the regional segments EMEA, Asia-Pacific and 
the Americas. This organizational structure enables centralized 
control by the respective experts from the product groups and 
the integration of the knowledge of the regional or local  purchasing 
teams about special local market conditions. NORMA Group thus 
ensures  professional  purchasing  management  and  the 
 achievement  of  competitive  prices  for  goods  and  services. 
 E-procurement solutions support the global organization in its 
work and enable efficient reporting.

Development of material prices

Adjusted costs of materials amounted to EUR 477 million (2018: 
EUR 473.1 million) or 43.4% (2018: 43.6%) of sales revenue in 
fiscal year 2019. As a result, the adjusted cost of materials ratio 
is thus nearly at the previous year’s level. 
P. 65 The purchasing volume, which is used for internal manage-
ment purposes and adjusted for currency effects, amounted to 
around EUR 490 million (2018: EUR 498 million). Of this amount, 
EUR 335 million (68%) was attributable to sales of production 
materials.

  EARNINGS POSITION, 

Steel and metal components
For the stainless steel product group, the most important product 
group for NORMA Group, slight reductions in the base prices (basic 
purchase price for stainless steel excluding alloy surcharges) were 
achieved  in  the  annual  price  negotiations  for  the  EMEA  and 
Asia-Pacific  regions.  The  Americas  region  showed  a  different 
 picture. The 25% penalty tariffs imposed by the US government 
in March 2018 on nearly all steel imports and fixed import quotas 
led to massive increases in the price of goods purchased in the 
region. In some cases, NORMA Group was confronted with price 
increases of up to 30% compared to the previous year. As a con-
sequence, a contract term of only six months was chosen for some 
of the goods purchased, in order to be able to renegotiate flexibly 
in the event of a lifting of the tariffs. Due to the fact that the  general 
conditions remained unchanged during the course of the year, 
however, high market prices had to be paid in the second half of 
2019 as well. In addition, the punitive tariffs to be paid for goods 
purchased  (steel,  wire  and  metal  components)  from  countries 

 subject to the tariffs represented an additional financial burden 
for the entire Americas region.

Besides the market distortions in the steel sector caused by US 
customs policy, the prices for the alloy surcharges recurrently fixed 
on  a  monthly  basis  (market  prices  for  nickel,  scrap  metal  and 
 ferrochrome, among other metals) also increased significantly in 
fiscal year 2019 and reached their peak in November 2019. In 
 particular, the alloy metal nickel, used in all austenitic steels, acted 
as a price driver. 

  G 18: DEVELOPMENT OF NICKEL PRICES AND THE 

ALLOY SURCHARGE 1.4301

 Development of nickel prices and 

G018 

the alloy surcharge 1.4301 

20,000

18,000

16,000

14,000

12,000

10,000

8,000

1,800

1,700

1,600

1,500

1,400

1,300

1,200

Jan 2019

Apr 2019

Aug 2019

Dec. 2019

Nickel LME 3M EUR (from USD, LHS)

Alloy surcharges of flat products 1.4301 X5CrNi18-10 Europe 
 (Outokumpu) Cash EUR  (from EUR, RHS)

76

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Purchasing turnover in 2019 by material groups 

G019

chasing department. The current supplier base is structured as 
follows:  The  share  of  the  top  10  suppliers  accounted  for 
 approximately  28%  in  fiscal  year  2019.  The  top  50  suppliers 
accounted  for  around  53%  of  the  total  purchasing  volume  of 
 production material, amounting to EUR 335 million.

15% 

Employees

In the product group of surface-refined non-stainless steel, lower 
purchase prices were agreed in the price negotiations for  European 
needs in both the first and second half of the year.

Technical granulates, plastic and rubber products
NORMA Group also recorded further price increases of up to more 
than 10 percent in the technical plastics product group in fiscal 
year 2019. The reason for this was the initially sustained high 
global  demand  for  technical  plastics,  which  led  to  further 
 allocations by producers at the beginning of the year. However, 
thanks  to  many  years  of  trustful  cooperation  with  important 
 suppliers and internal countermeasures, impending bottlenecks 
were successfully averted. 

The market situation eased somewhat in the course of the year 
as the economy weakened, driven by the global  automotive indus-
try and other factors, so that the purchase prices of important 
technical  plastics  could  be  renegotiated  in  the  fourth  quarter. 
However, the annual average price level for this product group 
was  significantly higher than in the previous year. 

32% 

Indirect material  
(MRO)

6% 

Alloy surcharges

3% 

Electronic  
components

4% 

Others

13% 

Metal components

Steel, wire

13% 

Granules

9% 

Plastic parts

6% 

Rubber moulded parts

Supplier management

Standard plastics, components and commodities
The prices for granulates were stable in 2019 compared to the 
previous year, benefiting from the macro-political situation and 
a weaker economy. Prices for granulates used in water manage-
ment were even at a historically low level in 2019 due to the ban 
on imports of recycled plastics to China and the resulting increased 
supply in the Americas region. NORMA Group was able to take 
advantage of this situation and recorded price reductions.

The purchasing organization continuously monitors the perfor-
mance of suppliers. A key instrument in this respect is the annual 
implementation of detailed supplier evaluations. This involves the 
use of globally uniform criteria from the areas of quality, logistics, 
sustainability and commercial aspects. The relevant departments 
are  involved  in  the  assessments  at  local  level.  The  evaluation 
 process is mapped using e-procurement software. 

  2 0 1 9   C R 

REPORT 

Supplier structure

The focus of NORMA Group’s supplier selection is a balance of 
supplier  consolidation  to  reduce  complexity  and  avoid  strong 
dependencies. This balance is continuously optimized by the pur-

Decentralized organization,  
common corporate culture that is lived

The employees of NORMA Group make an important contribution 
to  its  success.  Human  resource  management  and  personnel 
development therefore play a major role. 

HR management at NORMA Group is organized in a  decentralized 
manner to take the international nature of the business and the 
rapid growth of NORMA Group into account. The decentralized 
organization allows the individual sites to adapt  flexibly to the 
local conditions and to contribute their  specifications, particularly 
with regard to regional expertise in personnel  development and 
recruiting. 

In order to promote a uniform corporate culture, NORMA Group 
has formulated key guiding principles that reflect the  fundamental 
convictions of the Company. These guiding principles are taught 
and lived at all sites. 

  2019 CR REPORT

Development of personnel figures

As  of  December  31,  2019,  NORMA  Group  employed  8,521 
employees (core workforce including temporary staff) and thus 
around 4% fewer than in the previous year (December 31, 2018: 
8,865). The number of temporary  employees at the end of Decem-
ber was 1,998 (December 31, 2018: 1,964). This corresponds to 
around 23% of the total workforce.

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Well-trained and qualified workforce 

Development of personnel figures at NORMA Group   G020

12,000

10,000

8,000

6,000

4,000

2,000

8,865 8,521

1,964

1,998

7,667

1,552

5,975
1,147

6,306

1,185

6,664

1,214

4,947
813

4,485
726

4,252
837

3,415

3,759

4,134

4,828

5,121

5,450

6,115

6,901

6,523

The total number of employees (permanent and temporary) in 
the current reporting period was 4,672 direct employees (2018: 
4,951), 1,630 indirect employees (2018: 1,626) and 2,219 sala-
ried  employees (2018: 2,289). While direct employees are indi-
viduals who are involved in the manufacturing process, indirect 
 employees are persons who work in production-related areas 
such as the quality department, for example. The group of sala-
ried  employees is mainly assigned to administrative functions.

2011 2012 2013 2014 2015 2016 2017 2018 2019

Core workforce 

Temporary staff

26% 

Salaried employees

Breakdown of employees by group  

G021

55% 

Direct employees

In the Americas region in particular, the number of employees 
was  significantly  lower  than  in  the  previous  year.  The  core 
 workforce  in  this  region  decreased  by  around  13%  to  1,601 
employees.  This  corresponds,  in  particular,  to  an  adjustment 
of personnel  structres  in  the  context  of  sales  losses  in  the 
EJT  business. 

In the EMEA region, the number of employees also declined by 
around 5% compared to the previous year, whereas the number 
of employees in the Asia-Pacific region rose by 4%.

19% 

Indirect employees

Core workforce by segments

2019

In %

2018

EMEA

Americas

Asia-Pacific

Total

3,549

1,601

1,373

6,523

54

25

21

3,744

1,842

1,315

6,901

T026

In %

54

27

19

The employees of NORMA Group are well trained and obtain their 
qualifications by earning school and university degrees and by 
participating in professional and supplementary training courses. 
In order to maintain the high degree of employee qualification 
and ensure the successful development of the Group in the future, 
NORMA Group believes it is important to invest in the training 
and further education of its employees. The goal is to recruit as 
many specialized employees as possible from one’s own junior 
staff, thereby becoming more independent of the external labor 
 market.  NORMA Group also cooperates closely with renowned 
universities.  

Focus on uniform global talent promotion  

In order to identify, retain and develop talents within the Group, 
NORMA Group set up the ‘Learning & Development’ competence 
center a couple of years ago. The competence center acts as an 
internal consultant to the local HR departments, executives and 
employees. The focus of the initiative is on the conception and 
supply of development processes and programs that can be used 
worldwide, which are aligned with NORMA Group’s Company 
values and growth targets. In order to promote learning at the 
workplace and the individual development of its employees in a 
targeted manner, direct supervisors as well as internal mentors 
and coaches are made available. As part of the project, various 
local and regional human resource development methods have 
been integrated into a global portfolio. This ensures uniform  global 
talent promotion for all NORMA Group employees.  

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Numerous training opportunities for career entrants

Good performance is rewarded

Besides accompanying courses of studies in the areas of   business 
engineering, mechanical engineering, mechatronics and business 
administration, NORMA Group also offers internships for students 
in all departments and regions. Furthermore, quite a few young 
people are trained in various technical and commercial areas at 
NORMA Group each year.  

Exchanges of personnel:  
more communication, better understanding  

NORMA Group will seek to continue to grow internationally in the 
future both organically as well as through targeted acquisitions. 
In  order  to  be  able  to  integrate  new  parts  of  the  Group,  the 
 individual  sites  need  to  work  together  efficiently.  Thus, 
 communication that functions well is essential. To encourage this, 
NORMA  Group  offers  several  exchange  programs  for  its 
 employees,  from  one-  to  three-month  ‘Bubble  Assignments’ 
‘Long-Term-Assignments’. Expert personnel and managers who 
participate in this initiative bring special skills and experience to 
the new sites and, at the same time, benefit from the know-how 
of their local colleagues. Through these projects, NORMA Group 
promotes  the  internal  transfer  of  knowledge,  inter-cultural 
 awareness,  the  establishment  of  networks  and  the  individual 
development of the participants.  

NORMA  Group  strives  to  attract  and  retain  qualified  and 
 committed employees. In order to encourage employee interest 
in a positive development of the Company’s value and permit 
them to participate in its economic success, the remuneration 
system at NORMA Group includes a fixed salary as well as a 
performance- related variable remuneration component. For  tariff 
and non- tariff employees in Germany, this is based on important 
financial  performance indicators or other factors. Moreover, the 
personal  achievements  of  employees  also  play  a  role  in 
 remuneration.

Feedback culture –  
employee opinions are always welcome

In the interest of a continuous analysis and improvement process, 
NORMA Group conducts regular employee surveys. The focus of 
this  central  feedback  tool  is  on  the  Company’s  strengths  and 
weaknesses from an employee perspective, employee  satisfaction, 
as  well  as  the  quality  of  leadership  and  cooperation.  Further 
 information can be found in the 

  2019 CR REPORT.

Healthy team – healthy company

A productive company like NORMA Group depends on having 
healthy and satisfied employees. For this reason, NORMA Group 
supports its employees’ health by conducting various activities. 
Activities are offered at the site in Maintal, for example. In 2019, 
these included cardio scans, functional movement analyses,  spinal 
column screenings, vein checks and nutritional advice. 

Internal “Train the Trainer” 

program launched

Whether it’s on change management, communication 
strategies or conflict management – knowledge at the 
NORMA Group is quite comprehensive and already 
available at the Group’s various sites. In order to share 
its current expertise even better throughout the Com-
pany,  NORMA  Group  has  launched  a  “Train  the 
Trainer” program in the EMEA region that focuses on 
leadership skills. Representatives from various Euro-
pean  sites  attended  a  training  course  where  they 
learned more about the expectations of the manage-
ment culture at NORMA Group and the strategies and 
tools for implementing it. The trained trainers then held 
their own workshops at their respective sites where 
they passed on this knowledge to the local managers.

The  program  supports  the  global 
initiative 
 “LeadershipCulture@NORMA” and will be expanded 
in the years to come.

The information in the above box is not part of the Consolidated 
Management Report and therefore is not subject to the audit. 

79

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGOccupational health and safety is of the highest priority

NORMA Group places great importance and emphasis on the 
topics of health, safety and the wellbeing of its employees. The 
 Company complies with the existing legislative and regulatory 
requirements relating to health and safety, but also goes further 
with a number of activities and initiatives to proactively manage 
and minimize potential risks. NORMA Group fully endorses the 
industry-recognized occupational health and safety management 
system OHSAS 18001 and is currently in transition to the new 
integrated standard ISO 45001.

As  part  of  its  value-based  safety  program,  NORMA  Group 
 analyzes  the  actions  of  its  employees  in  the  workplace  and 
 identifies potentially dangerous behaviors as part of regular  safety 
reviews and instructions. Furthermore, NORMA Group carries out 
regular inspections of its plants and facilities and develops action 
plans  based  on  the  results,  the  implementation  of  which  is 
 monitored locally and at the Group level.

Incident rate improved significantly

NORMA Group constantly monitors and analyzes its accident 
statistics. The number of work-related accidents, ranging from 
near miss incidents to reportable accidents, are recorded and on 
a  Group-wide  basis  each  month  and  monitored  at  the  local, 
regional  and  Group  levels.  All  reportable   accidents  are 
 communicated to Management Board level and any findings are 
systematically  shared  throughout  the  Group  with  the  goal  of 
 preventing accidents in the future. NORMA Group’s top priority 
is to ensure an accident-free, safe working environment in the 
long term.

The accident rate, which is the number of reportable accidents 
per  1,000  employees,  represents  one  of  the  most  important 
employee indicators. This figure was four for the 2019 reporting 
year, a significant improvement compared to the previous year 
(2018: eight). 

  G 22: INCIDENT RATE

NORMA Group’s goal is to increase the efficiency of its  production 
processes, lower its energy consumption over the long term, and 
reduce waste. The long-term cost savings associated with this 
contribute to the economic efficiency of the Group. 

Incident rate 

G022 

Reportable incidents per 1,000 employees

22

14

25

20

15

10

5

11

10

10

10

Since 2018, NORMA Group has set quantitative targets for the 
reduction of greenhouse gases, water consumption and waste 
generated at its production sites. Moreover, NORMA Group inclues 
environmental impacts resulting from the supply chain as welll 
as from the application of its products in its environmental strat-
egy. These targets are published in the CR roadmap. Progress 
towards climate, water and waste targets is reviewed at the local 
level through regular management assessments and at the global 
level through the reporting of aggregated data to the Manage-
ment Board. Further information on the environmental strategy 
can be found in the 

  2019 CR REPORT. 

8

8

6

5

4

Marketing 

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Environmental protection and ecological 
 management 

As a manufacturing Company, NORMA Group is well aware of 
its  environmental,  economic,  and  social  responsibility. 
 Environmentally compatible and sustainable economic activity is 
therefore  a  central  element  of  its  corporate  strategy.  For  this 
 reason,  the  Company  considers  it  important  to  systematically 
include environmental aspects in its business decisions.  Therefore, 
NORMA Group has implemented a Group-wide environmental 
management  system  and  certifies  its  production  sites  in 
 accordance with ISO 14001.

In  order  to  further  increase  awareness  of  NORMA  Group’s 
 products all over the world, boost product sales, strengthen its 
customer relationships and thus contribute to the Group’s growth, 
NORMA Group’s long-term marketing strategy is based on the 
following objectives:

•  Building a strong NORMA Group brand image 
•  Focusing on marketing activities 
•  Optimizing of the brand portfolio 
•  Optimizing of the marketing tools 
•  Gaining a better understanding of market needs 

In order to be able to focus on its end markets and customers as 
much  as  possible,  NORMA  Group  aligns  all  of  its  marketing 
 activities to address local market conditions and consumer  habits 
in its respective regions and markets. The regional marketing units 
are  responsible  for  executing  the  various  activities  and 
 synchronizing them with NORMA Group’s operative objectives.

80

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
Marketing focus in 2019

Marketing expenses 2019 by segment 1  

Key marketing activities in fiscal year 2019 included the  following:

•  Launch of a new corporate website and update of numerous 
microsites to increase user-friendliness and a better presen-
tation of NORMA Group’s value proposition

13% 

Group

6% 

•  Revision of the corporate identity to build a strong corporate 

Asia-Pacific

image through various channels 

•  Introduction of a Product Information System (PIM) platform 
for the management and cross-system exchange of product 
information 

•  Marketing support for new product launches (among others, 

eM-Compact)

Furthermore, in 2019 another focus was on traditional marketing 
 activities such as organizing fairs and exhibitions in order to pro-
mote NORMA Group’s  product solutions to their targeted markets.  

Marketing expenditures 2019

Marketing expenditures amounted to a total of EUR 5.4 million in 
2019 and were thus above the level of the previous year (2018: 
EUR 4.5 million). Marketing expenses as a percentage of sales 
amounted to 4.9% in fiscal year 2019 (2018: 4.2%).

1_Excluding personnel expenses.

G023

24% 

EMEA

57% 

Americas

81

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGForecast Report 

The sources of economic institutes used to prepare this Forecast 
Report were assuming the following economic forecasts for the 
year 2020 prior to the spread of COVID-19. Although the poten-
tial risk in connection with COVID-19 was addressed, the actual 
effects and extent of the spread of the virus could not be fully 
assessed at the time this report was prepared and are therefore 
not reflected in the original forecast prepared by the Management 
Board.

General economic and industry-specific conditions 

Mixed picture in 2020: stabilization of the global  
economy and slight recovery possible but with high risks

 closures with substantial production losses are not only  burdening 
the economy in China, but are also increasingly affecting many 
areas  and  industries  in  other  countries  due  to  the  globally 
 integrated value creation chains. If this epidemic cannot be halted 
promptly, it is increasingly unlikely that the production gaps can 
be closed as the year progresses. Uncertainties are also caused 
by the risk of a potential escalation of geopolitical  tensions, espe-
cially between the US and Iran. Other negative factors include 
social unrest and a possible deterioration in the United States of 
America’s relations with important trading partners, as well as 
the still unclear  economic consequences of the Brexit in Europe. 
Consequently, the global economy is expected to be susceptible 
to disruptions in 2020, particularly in Europe.

In 2020, the global economy will most likely be supported by pre-
dominantly continuing loose monetary policy and, in part, expan-
sive  fiscal  policy.  According  to  the  ifo  Institute,  the  decline  in 
incoming orders in the emerging markets has recently come to a 
halt. The decline has slowed noticeably, particularly in the indus-
trialized countries. Based on this positive trend, the International 
Monetary Fund (IMF) expects global trade to pick up slightly (2020: 
+ 2.9%). Furthermore, the IMF assumes that the global economy 
will stabilize, but will remain relatively weak for the time being, 
and therefore lowered its GDP growth forecasts again in January 
and February 2020 following the revision in the fall 2019. The 
global  economy  is  now  expected  to  grow  by  3.2%  in  2020 
 (previously 3.3%), and by 3.4% in 2021, which is in each case 20 
basis points less than recently published. The IfW (Kiel) currently 
sees the spread of the coronavirus (COVID-19) since the  beginning 
of  2020  as  the  greatest  threat  to  the  global  economy  and  in 
extreme cases does not even rule out massive growth losses in 
China and the world. The standstill of everyday life and plant 

China’s economy is expected to grow by 5.6% (IMF) in 2020 and 
thus at a weaker rate than most recently. This takes the effects 
of the corona virus in the first quarter of 2020 into account, how-
ever the latest forecast assumes that the Chinese economy will 
return to normality again starting in the second quarter of 2020. 
The  risk  associated  with  this  forecast  is  therefore  quite  high. 
Expected growth could be boosted even more by a further  easing 
of the trade conflict with the US, although there are no signs yet 
of a complete withdrawal of the restrictions currently in place. In 
the meanwhile, China is continuing its structural change towards 
more  high  technology  and  services  and  stronger  domestic 
demand.  Although  this  situation  is  dampening  the  rate  of 
 expansion, it is making a significant contribution to stabilizing the 
country’s economy. Growth of around 4.8% is also expected for 
the  ASEAN-5  countries,  particularly  benefiting  from  high 
 infrastructure  investments  and  lower  interest  rates.  For  India, 
 Brazil  and  Russia,  the  IMF  even  expects  a  higher  increase  in 
 economic momentum. Thus, a noticeable economic revival can 

be expected for the emerging and developing countries, with an 
increase in economic output of 4.4% in 2020 (IMF; 2021: + 4.6%). 

In contrast, the economic prospects in the industrialized countries 
remain subdued. Due to high uncertainties and potential risks, a 
noticeable  recovery  in  industrial  production  and  investment 
 activity in 2020 is hardly feasible. For this group of countries, the 
IMF expects the pace of growth to stabilize at only 1.6% in 2020 
and 2021 respectively. For the US in particular, the momentum is 
expected to decline significantly, especially as exports and invest-
ments tend to be weaker. By contrast, the Federal Reserve’s (FED) 
expansionary monetary policy and the robust labor market are 
supporting private consumption in the US. Taking into account 
the  prevailing  conditions,  the  IMF  expects  the  US  economy  to 
grow by 2.0% in 2020 and by 1.7% in 2021. Canada’s economy 
is  also  growing  at  expected  rates  of  1.8%  in  2020  and  2021 
respectively.  The  UK  also  remains  on  a  moderate  but  robust 
course, while very weak growth is forecast for Japan.

Although the economy is stabilizing in Europe, the pace of expan-
sion remains slow and subject to risk. The shape of the future 
trade rules of the European Union with the UK continues to be an 
incalculable factor. A problem that should not be underestimated 
could also arise from the trade agreement to be concluded with 
the US, especially as the US administration could impose new 
trade restrictions on Europe at any time. In conjunction with the 
structural problems Italy and France are having, the potential in 
Europe remains limited for the time being. On the other hand, the 
European  Central  Bank’s  (ECB)  loose  monetary  policy  and  a 
 predominantly expansive fiscal policy are having a stimulating 
effect.  Private  and  public  consumption  and  the  flourishing 
 construction industry are therefore likely to remain the main  pillars 

82

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGof the euro zone economy in 2020. A slight recovery in exports is 
also expected. In this environment, while the IMF expects  moderate 
growth for the euro zone in the next two forecast years (2020: 
+ 1.3%, 2021: + 1.4%). The cyclical recovery in Germany is still 
delayed (IfW, Kiel), primarily due to continuing  weak industry. In 
2020, for example, investments in equipment will shrink, while 
private and public consumption and construction investments will 
continue to increase. All in all, GDP growth of 1.1% is expected 
in  Germany  in  2020.  Adjusted  for  possible   calendar  effects, 
 however, growth is again expected to be only 0.6%, according to 
the German Central Bank (Deutsche  Bundesbank). 

Forecasts for GDP growth (real)

in %

World 1
USA 2
China 3
Euro zone 4
Germany 5

2019

+ 2.9
+ 2.3
+ 6.1 
+ 1.2 
+ 0.6 

2020e

+ 3.2
+ 2.0
+ 5.6
+ 1.3
+ 1.1

T027

2021e

+ 3.4
+ 1.7
+ 5.8
+ 1.4
+ 1.4

Sources: 1_IMF; 2_US Department of Commerce; 3_National Bureau of 
 Statistics (NBS); 4_Eurostat, 5_German Federal Statistical Office (Destatis) 

Partly clouded environment for NORMA Group’s key 
 customer industries 

Despite the expected stabilization of the international economy 
in 2020 and 2021, the prospects for NORMA Group’s key cus-
tomer industries are also partly clouded in view of the restrained 
general growth momentum and high economic risks. 

Mechanical engineering

In the course of a global economic stabilization in 2020, the down-
turn  in  the  global  mechanical  and  plant  engineering  industry 
should  at  least  slow  down,  but  without  generating  any  new 

momentum. Many economic stimuli will stimulate mainly  private 
consumption  and  the  construction  industry.  In  many  other 
 industrial segments, the brightening of the outlook is still to come. 
This  is  indicated  by  the  fact  that  the  utilization  of  industrial 
 capacities in the US and Europe has deteriorated significantly. 
Coupled with the high level of uncertainty with regard to crises, 
trade restrictions and the unpredictable consequences of Brexit, 
there are also no signs of a real trend reversal in favor of more 
lively investment. Consequently, the German Engineering Feder-
ation  (VDMA)  expects  2020  to  be  a  transitional  year  at  best. 
Important industry drivers that are independent of cycles include 
automation, digitalization and, in many countries, environmental 
protection, but also the restructuring of the energy industry. The 
VDMA anticipates that real global machinery sales, excluding 
China,  will  decline  by  1%.  This  assumption  is  made  on  the 
 condition that no additional trade restrictions are imposed. At the 
level of individual countries, it should be noted that development 
in South East Asia and South Korea is picking up. Turkey, Russia 
and Latin America are also expected to recover moderately, while 
the outlook remains negative in Japan (– 1%), the US (– 1%), the 
UK (– 1%), the EU (– 1%) and the euro zone (– 2%). With regard 
to  Germany’s  mechanical  engineering  industry,  the  VDMA  is 
 cautious and forecasts a further decline in production and sales 
of 2% in real terms for 2020.

Engineering: 
real change in industry sales

T028

in %

2018

2019

2020e

Automotive industry

The automotive industry is currently undergoing a major transi-
tion. The reduction of pollutant emissions, which is a political and 
social  requirement  in  many  countries,  and  the  demand  for 
 climate-neutral means of transport continue to be the main  drivers 
of the industry. This means that the next few years will be marked 
by an accelerated expansion of electromobility (including hybrid 
drives). The development of low-consumption combustion engines 
and additional, innovative drive technologies will also remain an 
important topic. No real trend reversal is expected for the global 
automotive market in 2020, especially as there is still a lack of 
demand impetus in the volume markets. For example, the  German 
Association of Automobile Manufacturers (VDA) expects global 
passenger car sales to fall by 1% to 78.9 million units in 2020. 
For the somewhat more broadly defined market of light vehicles 
(LV, up to 6 t), the industry experts at LMC Automotive (LMCA) 
expect a stable sales level of LV 90.3 million (+ 0.1%) and are even 
slightly confident with regard to global production. After two weak 
previous years, this is expected to rise by 1.1% to close to 90.4 mil-
lion LV in 2020. While recovery effects are expected in the US 
(+ 5.4%), India (+ 1.3%) and Germany (+ 2.5%), LMCA expects 
losses  in  Japan  (– 3.4%)  and  stagnation  in  China  and  Europe 
(+ 0.5% each). A decline is forecast for the truck market in 2020. 
Global sales and production of trucks and buses are expected to 
shrink  by  7.7%  each.  A  recovery  in  the  truck  sector  is  then 
expected for 2021. 

China
USA
Euro zone
World  
(excluding China)

81
5
4

51

4
– 1
– 1

-2

1_Revised data according to NBS (VDMA) 
Source: Mechanical Engineering Industry Association (VDMA).

2
– 1
– 2

-1

 Automotive industry: 
global production and  development of sales 
(light and commercial vehicles)

T029

in %

2018

2019

2020e

2021e

Production of light  vehicles
Sales of light vehicles 
Sales of commercial  vehicles

– 1.0
– 0.8
4.7

– 5.0
– 4.5
–2.3

1.1
0.1
– 7.7

2.6
2.4
3.8

Source: LMC Automotive

83

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGConstruction industry

Asia’s construction industry (China, India, Southeast Asia) is char-
acterized by a positive trend. Key drivers are the extraordinarily 
high demand for residential construction and the rapid expansion 
and reconstruction of infrastructure. In addition, investments in 
environmental  protection  and  water  management  are  also 
 gaining importance, particularly in China. For the construction 
industry in Europe, the industry network Euroconstruct (including 
the ifo Institute) forecasts a steady upswing, which will be favored 
by the continuing low interest rate level and the high construction 
demand in the housing and infrastructure sectors. Further  impetus 
is also coming from stricter environmental regulations and higher 
subsidy programs. By contrast, companies are rather reluctant to 
invest in construction. Real construction output is thus forecast 
to increase by 1.1% in 2020 (2021: + 0.9%, 2022: + 1.1%). More 
lively construction activity in modernization and maintenance is 
replacing new construction as the main driver. In Eastern Europe, 
construction output will grow by 3.7% in real terms in 2020, and 
by  1.0%  in  Western  Europe.  Germany’s  construction  industry 
remains on the upswing: construction investments in Germany 
are expected to increase by 2.2% in 2020 and by 2.5% in 2021 
(IfW).  The  DIW  (German  Institute  for  Economic  Research) 
 forecasts  growth  of  6.8%  to  EUR  264  billion  for  the  nominal 
 residential construction volume in 2020, with the volume of new 
construction rising by 5.8% and construction work on existing 
buildings  by  7.2%.  Other  building  construction  (excluding 
 residential) is expected to grow by 6.5%, while civil engineering 
is expected to increase by 7.1%.

In the US, construction activity in the private sector in particular 
had recently lost momentum. In 2019, new construction starts 
(+ 3.2%)  and building permits (+ 3.9%) rose more  slowly than 
building  completions  (+ 5.6%).  However,  further  declining  
 mortgage rates could lead to a renewed revival of US residential 
construction.  In  addition,  public  construction  in  the  US  is 
 experiencing  a  strong  upswing,  primarily  driven  by  brisk 
 investment in the renovation and modernization of infrastructure, 

including road construction, as well as in sewage and rainwater 
systems. According to the industry experts at JBREC (John Burns 
Real  Estate  Consulting),  this  will  be  offset  by  lower  new 
 construction activity in 2020. Overall, JBREC expects that demand 
in the market segments relevant to NORMA Group’s NDS  activities 
will stagnate in 2020 after a steep increase over several years, 
and will experience a short cyclical dip in 2021 with a decline of 
nearly 5%. New tailwind is then expected to set in again starting 
in 2022.

Construction industry: 
development of European construction output 

T030

in %

Western 
Europe
Eastern 
Europe
Europe

2018

2019

2020e

2021e

2.6

12.8
3.2

2.0

7.3
2.3

1.0

3.7
1.1

0.8

1.3
0.9

Source: Euroconstruct/ifo Institute (19 core markets in total)

The extent of the negative economic impact of the coronavirus 
had not yet been taken into account in the sources that were used 
for the macroeconomic outlook for 2020 at the time that the 2019 
Annual Report was prepared. Due to most recent developments, 
the  forecast  risk  has  increased  significantly.  As  a  result,  it  is 
assumed that the further spread of COVID-19 will lead to nega-
tive deviations from the forecast for the future development of 
NORMA Group SE in fiscal year 2020, which is presented below.

Future development of NORMA Group 

For  NORMA  Group,  the  main  focus  is  on  value  creation.  The 
 primary objective is to achieve a sustainable increase in the value 
of the Company. 
  G OA LS   A N D   ST RAT E GY,   P,   4 9 Based on this, 
profitable  growth  and  the  diversification  of  the  business  with 
regard to end markets, regions and customers will continue to be 
priorities in the future as well. Business activities focus in  particular 

on the promising areas of water management and electro mobility, 
which are also a main focus of NORMA Group’s development 
activities. 

  RESEARCH AND  DEVELOPMENT, P. 55 

In  addition,  business  activities  will  be  selectively  expanded 
through further acquisitions. M&A activities will focus mainly on 
companies that either convtribute to market consolidation or serve 
to enter new high-margin markets. In addition,  internationalization 
and in particular the expansion of activities in the Asia-Pacific 
region will continue to be the focus. The goal is to take advantage 
of the opportunities in this important growth market and to use 
the added value to the respective regions or countries.

The long-term preservation of the Company’s innovative ability 
continues to play an important role in research and development. 
The focus of development activities therefore remains focused on 
strengthening the Company’s innovative strength and develop-
ing innovative products that help to solve customers’ industrial 
challenges. A particular focus is also on developing solutions for 
the areas of water management and electromobility (including 
hybrid drives).

Furthermore,  NORMA  Group  continues  to  work  intensively  on 
implementing  the  sustainability  targets  defined  in  the  CR 
 Roadmap  2020.  One  of  the  main  focal  points  here  is  the 
 quantification  of  environmental  impacts  in  the  supply  chain.

  2018 CR  REPORT

84

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGGeneral statement by the Management Board on 
probable development

EMEA region in 2020. Against this backdrop, NORMA Group’s 
relevant  end  markets  in  the  EMEA  region  were  expected  to 
 generate stable organic sales in the current fiscal year. 

Sales growth in 2020

Based on the original estimates of the relevant economic research 
 institutes  and  industry  associations  described  above  and  the 
 currently tense order situation caused by the ongoing difficult 
conditions in several of the industries and markets relevant to 
NORMA Group, the Management Board had assumed a  noticeable 
decline in organic sales in fiscal year 2020 before the current 
spread of COVID-19 (coronavirus). At that time, this forecast took  
into  account  the  fact  that  the  negative  effects  of  COVID-19 
 (coronavirus) will be particularly evident in the first half of 2020. 
The assumptions made were based on the premise that there 
will be no global spread of the virus that could lead to a  significant 
impairment of the global economy beyond the first half of the 
year. Although it could not be assumed that the negative effects 
that became apparent in the course of the year would be fully 
compensated for, the Management Board did not assume such 
a dramatic worsening of the situation and the resulting economic 
consequences when preparing the original forecast.  Nevertheless, 
due to its global business activities and broad diversification, the 
 Management Board believes the Group is well positioned to deal 
specifically with the prevailing market trends in the various end 
markets  and  regions  in  the  long-term.  Prior  to  the  spread  of 
COVID-19, the Management Board of NORMA Group expected 
solid organic growth for the DS   business, whereas it anticipated 
a  noticeable  organic  decline  in  the  EJT  business  in  2020, 
 particularly due to the development in the area of commercial 
vehicles.  

Based on the assumptions of a stabilizing economic environment 
and key interest rates that remain low and prior to the spread of 
COVID-19  the  Management  Board  expected  the  difficult 
 conditions in the European automotive industry to improve in the 

For the Americas region, the Management Board assumed prior 
to the spread of COVID-19 a noticeable year-on-year decline in 
organic  sales  in  2020,  with  the  decline  in  the  US  commercial 
 vehicle end market, which is important to the Group, expected to 
be particularly severe. By contrast, based on estimates by  industry 
experts, the management expected the US passenger car  market 
to recover in the   current fiscal year. The Management Board also 
expects  strong  growth  impetus  in  the  water  management 
 segment, albeit slightly weaker than in the previous year. The 
Management Board saw risks for the region in the trade conflict 
between the US and China that has yet to be resolved and in the 
protectionist customs  policy of the US government, in particular. 

In the Asia-Pacific region, the Management Board of NORMA Group 
anticipated prior to the spread of COVID-19  slight organic decline. 
The main drivers which had been included in the forecast are the 
extremely high demand in residential construction and the rapid 
expansion and reconstruction of the infrastructure. For this  reason, 
the Management Board expected the DS business in particular 
to develop very positively, whereas organic sales growth in the 
EJT  segment  was  still  forecast  to  decline  slightly.  The  main 
 burdening factors, as already described before, still remain the 
negative effects of the coronavirus as well as the ongoing trade 
conflict between the US and China especially since a complete 
withdrawal of the implemented restrictions is not yet in sight. 

Besides the effects of the further spread of the coronavirus, the 
Management Board sees risks that could have a negative impact 
on NORMA Group’s sales and earnings primarily in the uncertain 
effects  of  geopolitical  crises.  These  include,  for   example,  the 
trade agreement to be concluded between the European Union 
and the US. 

Without considering the spread of COVID-19 and in light of the 
assumptions and uncertainties described, the Management Board 
of NORMA Group expected to see a noticeable organic decline in 
sales in the range of approximately – 2% to approximately – 4% 
for fiscal year 2020, and thus a similar sales development as in 
the previous year. The exact extent of the organic decline depends, 
in particular, on the further spread of the virus, the necessary 
containment measures, for example, the associated production 
interruptions. NORMA Group plans to present its forecast in more 
detail later this year, once the exact consequences of COVID-19 
can be better assessed. Currency effects may have an additional 
positive or negative impact on growth, depending on the exchange 
rates against the euro. 

On the basis of the uncertainties described in connection with the 
spread of COVID-19, the originally assumed forecasts with regard 
to the key figures listed below will result in noticeable deviations, 
which cannot yet be fully assessed at the time of publication of 
this  report.  The  original  assumptions  of  the  management  are 
 presented below.

Development of the cost of materials ratio

As a result of the continuing difficult economic conditions in  certain 
industries,  in  particular  the  automotive  sector,  coupled  with  a 
 significant decline in global demand, the price level for  engineering 
plastics had eased in 2019 – before the corona crisis – and the 
supply situation has therefore largely stabilized. The possibility 
of a recovery of the global economy, which could lead to supply 
bottlenecks for engineering plastics and related price increases, 
was not foreseeable to date and therefore has been considered 
to be unlikely. 

85

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGWith  respect  to  procurement  of  steel  and  metal  components, 
uncertainties remained with regard to possible further  protectionist 
measures by the US. These were therefore considered a possible 
risk factor for price increases or a sustained higher price level 
overall. However, the resulting financial effects could have been 
mitigated without the corona crisis by pursuing a steady increase 
in the degree of professionalism in purchasing, the conclusion of 
long-term contracts, possibly passing on price fluctuations to the 
customer and achieving economies of scale within the Group. 
Thus, the Management Board of NORMA Group expected – prior 
to the spread of COVID-19 – the adjusted cost of materials ratio 
to remain more or less unchanged compared to the previous year. 
This included the initial positive effects from the “Get on Track” 
change program implemented in the fourth quarter of 2019. 

In the course of the corona crisis and the associated economic 
effects, supply bottlenecks can no longer be ruled out.

Development of the personnel cost ratio

The Management Board expected – prior to the spread of COVID-
19  –  personnel  costs  to  remain  stable  in  2020,  although  the 
 Management also expects inflationary costs. The cost level is 
likely to benefit from a reduction in additional temporary staff and 
additional savings from ongoing efficiency programs, however. 
The Management therefore expects the personnel cost ratio in 
the current fiscal year to remain at the same level as last year.

Expenses in research and development  

To sustain its innovation and competitiveness in the long term, 
NORMA Group strives to achieve an annual investment rate of 
5% of EJT sales in its R&D activities. These activities will continue 
to focus on its strong future markets and developing innovative 
products that solve the industrial challenges faced by customers 
with a particular focus on developing applications in the area of 
water  management  and  for  electromobility  (including  hybrid 
drives).

year in which the course would be set for a sustainable increase 
in profitability. As in the previous year, the Management Board 
therefore  expected  –  prior  to  the  spread  of  COVID-19  –  the 
 underlying EBITA margin for the current fiscal year to remain at 
the level of more than 13.0%. The unforeseeable consequences 
of the coronavirus will have a negative impact on NORMA Group’s 
adjusted EBITA margin as a result of the measures that have 
become  necessary,  including  interruptions  in  production,  for 
 example, so that the adjusted EBITA margin in fiscal year 2020 
will  probably  be  below  the  previously  assumed  level  of  the 
 previous year.

Adjusted EBITA margin  

Maintaining  its  profitability  represents  an  important  focus  for 
NORMA Group. Therefore, all business activities are strategically 
aligned to achieve this goal. In addition to the implementation of 
the rightsizing program adopted in the fourth quarter of 2018 
and communicated in February 2019, the “Get on Track” program 
rolled out and publicly announced in November 2019 focuses on 
increasing profitability by optimizing site capacities in all regions, 
systematically revising structures and processes – in particular 
by optimizing purchasing – and streamlining the product  portfolio. 
A cumulative total cost volume of around EUR 45 million to EUR 50 
million is expected by 2023 for the implementation and execution 
of  the  change  program.  In  contrast  to  the  costs  for  the 
 implementation  of  the  rightsizing  program,  the  costs  incurred 
within  the  scope  of  this  program  are  presented  completely 
 unadjusted. From 2020 on, the change program is expected to 
lead  to  cost  savings,  which  will  increase  to  EUR  40  million  to 
EUR  45 million annually by 2023. The fact that, based on current 
information,  no  further  extraordinary  costs  are  expected  in 
 connection  with  the  introduction  of  the  ERP  system  in  Latin 
 America  was  assumed  to  have  another  positive  effect  on 
 profitability.  For  this  reason  and  taking  the  difficult  market 
 environment due to the uncertainties regarding economic and 
geopolitical conditions into account, the Management Board of 
NORMA Group basically viewed 2020 as an important  transitional 

Adjusted EBIT margin  

Based on the development and expectations outlined with regard 
to  the  adjusted  EBITA  margin,  the  Management  Board  of 
NORMA Group assumed – prior to the spread of COVID-19 – that 
the adjusted EBIT would also be at the level of the previous year 
and therefore expected an adjusted EBIT margin of more than 
12% for fiscal year 2020. Similar to the forecast for the adjusted 
EBITA margin, the Management Board of NORMA Group SE now 
also expects the adjusted EBIT margin to deviate negatively from 
the original assumptions.

Financial result of up to EUR  – 15 million expected

The Management Board expected – prior to the spread of COVID-
19 – a financial result of up to EUR – 15 million in total for 2020. 
This includes interest charges on the Group’s gross debt with an 
average interest rate of approx. 2.4% as well as other expenses 
for currency hedges and transaction costs.

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGTax rate of between 26% and 28% 

Investment rate of around 5% 

Market penetration and innovation capability  

The  Management  Board  expected  –  prior  to  the  spread  of 
 COVID-19  –  a  tax  rate  of  between  26%  and  28%  for  fiscal 
year 2020.

Slight decline in adjusted earnings per share 

Based  on  the  developments  described  above,  in  particular 
 triggered by the organic sales decline, the Management Board of 
NORMA Group expected – prior to the spread of COVID-19 – to 
see a slight decline in adjusted earnings per share in fiscal year 
2020. 

Adjustments to the result

In fiscal year 2020, like in the previous years, NORMA Group’s 
Management Board expected – prior to the spread of COVID-19 – 
adjustments from the allocation of purchase prices to  depreciable 
tangible and intangible assets from the acquisitions made in past 
years in the amount of around EUR 25 million. However, the total 
costs incurred by the “Get on Track” change program will not be 
adjusted.  Moreover,  no  further  adjustments  related  to  the 
 rightsizing program are expected in fiscal year 2020.

NORMA Value Added (NOVA)

For fiscal year 2020, the Management Board of NORMA Group 
expected – prior to the spread of COVID-19 – NOVA of between 
EUR 10 million and EUR 20 million. 

For  fiscal  year  2020,  NORMA  Group’s  Management  Board 
expected – prior to the spread of COVID-19 – investments  (without 
M&A activities) of around 5% of Group sales. This covers both 
maintenance  investments  and  investments  in  expanding  the 
 business. A particular focus will be on the expansion of activities 
aimed at future growth, projects on the integration of processes 
and functions (insourcing) as well as the expansion of capacities 
to localize production.

The degree of market penetration is reflected in medium-term 
organic growth. Ensuring the ability to innovate is essential for 
the  future  competitiveness  of  NORMA  Group.  NORMA  Group 
records  the  number  of  invention  applications  per  year  as  an 
 indicator for measuring and managing the Company’s innovative 
strength. More than 20 new invention applications are targeted 
each year for the Group. 

Net operating cash flow  

Due to the expected noticeable decline in sales in fiscal year 2020 
and the expected margin level, which is unchanged compared to 
the previous year, combined with an unchanged investment ratio, 
the  payments  for  the  “Get  on  Track”  program  as  well  as  the 
 optimization  measures  in  the  area  of  working  capital  and  the 
 further  reduction  of  the  factoring  programs,  the  Management 
Board  of  NORMA  Group  expected  –  prior  to  the  spread  of  
COVID-19 – net operating cash flow to be around EUR 110 million.

Sustainable dividend policy

If the future economic situation permits, NORMA Group will pur-
sue a sustainable dividend policy, which is based on a dividend 
ratio of approx. 30% to a maximum of 35% of the adjusted Group 
annual earnings. Due to the current economic developments in 
connection  with  COVID-19,  the  proposal  will  be  made  to  the 
Annual General Meeting, which has been postponed from May 
14 to June 30, 2020, to suspend the dividend for fiscal year 2019.

Employee problem-solving behavior

NORMA Group measures and manages problem-solving  behavior, 
among other topics, based on the number of customer complaints, 
by using the following two performance indicators: effective parts 
(parts per million, PPM) rejected by the customer and the number 
of quality-related complaints. For the PPM indicator, a value of 
less than 20 is the target each year until the end of 2020 depend-
ing on the product group. Customer complaints are also to be 
further reduced to fewer than 8 per month on an annual average.  

Sustainable company development

NORMA Group has published its CR Roadmap 2020. The  objective 
of the Group is to continue to achieve the goals and measures 
stated therein in a consistent manner and lay even more import-
ant milestones for managing the Company more sustainably in 
the current year.

87

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThis forecast for fiscal year 2020 was made before the spread of COVID-19. The Management Board assumes that the consequences 
and after-effects of the further spread of the virus, which are currently still difficult to assess, will result in negative deviations from 
the forecast originally made here regarding the future development of NORMA Group SE in fiscal year 2020.

Forecast for the fiscal year 2020 

T031

Organic group sales growth

Noticeable decline in organic sales of – 2% to – 4% 

stable organic sales

EMEA:  
Americas: noticeable organic decline
APAC: 

slight organic decline

Adjusted cost of materials ratio

Adjusted personnel cost ratio

DS:  
EJT: 

solid organic growth
noticeable organic decline

Roughly at the same level as in previous year

Roughly at the same level as in previous year

Expenses in R&D (in relation to EJT sales)

Around 5% of EJT sales 

Adjusted EBITA margin 

Adjusted EBIT margin 

More than 13%

More than 12%

NOVA  (NORMA Value Added)

Between EUR 10 million and EUR 20 million

Financial result

Tax rate 

Adjusted earnings per share

Up to EUR – 15 million 

Between 26% to 28%

Slight decline

Investment rate (without acquisitions)

Operative investments of around 5% of Group sales

Net operating cash flow

Dividend/dividend ratio

Number of invention applications 

Number of defective parts (parts per million / PPM)

Number of quality-related complaints per month

Around EUR 110 million

Approx. 30% to 35% of adjusted net profit for the period 

More than 20 

Below 20 

Below 8 

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGRisk and Opportunity Report

NORMA  Group  is  exposed  to  a  wide  variety  of  risks  and 
 opportunities, which can have a positive or negative short-term 
or long-term impact on its financial, assets and earnings position. 
For this reason, opportunity and risk management represents an 
integral component of corporate management for NORMA Group, 
at  both  the  Group  management  level  and  at  the  level  of  the 
 individual companies and individual functional areas. Due to the 
fact that all corporate activities are associated with risks and 
opportunities, NORMA Group considers identifying, assessing, 
and  managing  opportunities  and  risks  to  be  a  fundamental 
 component of executing its strategy, securing the short and long-
term  success  of  the  Company  and  sustainably  increasing 
 shareholder value. In order to achieve this over the long-term, 
NORMA  Group  encourages  its  employees  in  all  areas  of  the 
 Company to remain conscious of risks and opportunities. 

Risk and opportunity management system

NORMA Group defines risks and opportunities as possible future 
developments or events that could have a positive or negative 
impact on the Group’s ability to meet its targets and achieve its 
business objectives. Analogous to the medium-term planning, the 
Management Board’s focus with respect to possible deviations 
in  specific risks and opportunities covers a period of five years. 
 Opportunities and risks that affect the Company’s success beyond 
this period of time are recorded and managed at the Group man-
agement level and  taken into consideration  in  the  Company’s 
strategy. Analogous to medium-term planning, the focus with 
respect to the valuation of specific risks and opportunities covers 
a period of five years, provided that no other period is specified 
in the  individual categories. 

The  Management  Board  of  NORMA  Group  is  responsible  for 
 maintaining  an  effective  risk  and  opportunity  management 
 system. The Supervisory Board is responsible for monitoring the 
effectiveness of the Group’s risk management system.  Compliance 
with  the  Group’s  risk  management  policy  in  the  individual  
 companies and functional areas is subject to the internal audit 
department’s periodic reviews.

Risk management process

The risk management process at NORMA Group includes the core 
elements of risk identification, risk assessment and risk controlling 
and  monitoring.  The  risk  management  process  has  been  fully 
integrated into an integrated software solution. The respective 
legal units record the identified and assessed risks. Subsequently, 
the regional risk officers and, depending on the risk category, the 
functional  managers  at  Group  level,  check  and  approve  the 
respective  risks  with  the  help  of  the  software.  The  process  of 
 identifying, evaluating and controlling risks is accompanied by 
continuous monitoring and communication of the reported risks 
by the risk managers. 

Risk  identification  is  carried  out  bottom-up  by  the  individual 
 companies as well as top-down by the individuals responsible 
for functions at the regional and Group level. Various methods 
that correspond to the structure of the organization are used to 
identify risks. Such methods include interdisciplinary workshops, 
interviews  and  checklists,  but  also  market  and  competition 
 analyses. In certain cases, analyses of the process workflows as 
well as results from internal and external audit reports are used. 

Risk management system of NORMA Group  

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Risk 
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Risk  
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Risk culture
Risk strategy
Methods
Technologies

Risk 
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Risk   
analysis

Risk 
 aggregation

      Counterme a s u r e s  

 Management Board and 
Supervisory Board

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NORMA Group’s risk managers are responsible for verifying on a 
regular basis whether all material risks have been recorded.

NORMA  Group  uses  a  systematic  assessment  procedure  to 
 evaluate  the  risks  that  were  identified,  both  in  terms  of  their 
 financial impact and their probability of occurrence. All risks that 
can be adequately assessed and specified are reported  regardless 
of their expected financial impact. The measurement of the gross 
expectation value of the risk, i.e. the expected value of the risk 
before  considering  countermeasures,  must  be  based  on  the 
assumption  of  the  most  unfavorable  outcome  of  the  financial 
impact for the Company.

As  part  of  the  risk  controlling,  the  appropriate  risk  mitigating 
 measures are developed, implemented and their implementation 
is  monitored.  These  include,  in  particular,  strategies  to  avoid, 
reduce and secure risks, i.e. measures that minimize the financial 
impact of the risks as well as their probability of occurrence. Risks 
are  managed  in  accordance  with  the  principles  of  the  risk 
 management system as described in the Group risk management 
policy.

Risk reporting

Group-wide recording and assessment of risks as well as their 
reporting to the functional managers and individual companies 
by  functional  areas,  the  management  of  the  segments,  the 
 Management Board and the Supervisory Board takes place on a 
quarterly  basis.  In  addition,  risks  that  are  identified  within  a 
 quarter and whose expected value have a significant impact on 
the results of subgroups of the Group are reported ad hoc to the 
Management Board and, if necessary, to the Supervisory Board. 

In  order  to  analyze  NORMA  Group’s  overall  risk  situation  and 
 initiate  appropriate  countermeasures,  individual  risks  of  local 
 business units, segments and Group-wide risks are aggregated 
in  a  risk  portfolio.  Here,  the  scope  of  consolidation  for  risk 

 management corresponds to the scope of consolidation of the 
Consolidated Financial Statements. In addition, risks are catego-
rized according to type and the functional area they affect. This 
makes it possible to aggregate individual risks into risk groups in 
a structured manner. This aggregation can be used not only for 
individual risk management but also to identify and control trends 
in order to sustainably influence and reduce the risk factors with 
certain types of risks. If not indicated otherwise, the risk assess-
ment applies to all regional segments.

Opportunity management process

Operational opportunities are identified during monthly meetings 
held at the local and regional level, but also by the Management 
Board, and then documented and analyzed. Measures aimed at 
capitalizing on strategic and operational opportunities through 
local and regional projects are approved during these meetings. 
Regular forecasts are developed as part of periodic reporting to 
record  how  successfully  potential  opportunities  are  taken 
 advantage of. Strategic opportunities are recorded and evaluated 
as part of annual planning. NORMA Group uses a systematic 
assessment procedure to evaluate the opportunities and risks 
that were identified, both in terms of their financial impact, i.e. 
gross and net impact on planned financial indicators, and their 
probability of occurrence.

Internal control and risk management system 
with regard to the group accounting process  

NORMA Group’s internal control and risk management system 
with regard to the Group accounting process can be described 
using  the  following  main  characteristics:  The  purpose  of  this 
 system is to identify, analyze, evaluate and manage risks as well 
as monitor these activities. The Management Board is  responsible 
for  ensuring  that  this  system  meets  the  Company’s  specific 
requirements. Based on the allocation of responsibilities within 
the  Company,  the  CFO  is  responsible  for  the  Finance  and 

 Accounting divisions. These functional areas define and review 
the  Group-wide  accounting  standards  within  the  Group  and 
 compile  the  information  used  to  produce  the  Consolidated 
 Financial Statements. The need to provide accurate and complete 
information within predefined timeframes represents a significant 
risk to the accounting process. Because of this, requirements must 
be clearly communicated and the affected units must be put in a 
position to meet these requirements.

Risks that may affect the accounting process arise, for example, 
from the late or incorrect recording of business transactions or 
non-compliance  with  accounting  rules.  The  failure  to  enter 
 business transactions also represents a potential risk. In order to 
avoid errors, the accounting process is based on the segregation 
of duties and functions and plausibility checks for reporting. The 
preparation of the financial statements of those entities to be 
included in the Consolidated Financial Statements as well as the 
consolidation measures based on this consolidated group are 
characterized by consistent observance of the ‘dual-control prin-
ciple’ Comprehensive and detailed checklists must be completed 
before the respective reporting deadlines. The accounting process 
is fully integrated into NORMA Group’s risk management system. 
This ensures that accounting risks are identified at an early stage, 
allowing the Company to implement measures for risk prevention 
and risk mitigation without delay.

The 
internal  control  system  ensures  the  accuracy  of 
NORMA Group’s financial reporting with respect to its accounting 
processes. The internal audit department reviews the accounting 
processes on a regular basis to ensure that the internal control 
and risk management system is effective. External specialists also 
support these efforts. Furthermore, the financial statement  auditor 
conducts audit procedures during the audit of the annual  financial 
statements based on the risk-based audit approach, whereby 
material errors and violations will be uncovered with  reasonable 
assurance.

90

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe IFRS accounting standards as they are to be applied in the 
European Union are summarized in an accounting manual that 
includes  an  account  assignment  guideline  (IFRS  Accounting 
 Manual). All companies in the Group must base their accounting 
processes on the standards described in the accounting manual. 
Important  accounting  and  valuation  standards,  such  as  the 
 recognition and measurement of fixed assets, inventories and 
receivables, as well as provisions and liabilities, are defined in a 
binding manner. The Group also has system-supported reporting 
mechanisms to ensure that identical situations are handled in a 
standardized way across the Group.

The  Consolidated  Financial  Statements  and  Consolidated 
 Management Report are prepared according to a uniform time 
schedule for all companies. Each company in the Group prepares 
its separate financial statements in accordance with the appli-
cable local accounting guidelines and IFRS. Intra-Group deliveries 
and  services are recorded in separately designated accounts by 
the Group companies. The net balances of Intra-Group offsetting 
accounts are reconciled on the basis of defined guidelines and 
schedules by means of balance confirmations. The companies in 
the  Group  use  the  COGNOS  reporting  system  for  financial 
 reporting.  In  accordance  with  NORMA  Group’s  regional 
 segmentation,  technical  responsibility  for  the  financial  area  is 
shared by both the financial officers in the Group companies as 
well as by the regional CFO for the respective segment. They are 
responsible for the quality assurance of the financial statements 
of the respective Group companies. The comprehensive quality 
assurance of the financial statements of the Group companies 
included in the Consolidated Financial Statements is carried out 
by Group Accounting, Tax & Reporting, which is responsible for 
preparing the Consolidated Financial Statements. In addition, the 
data  and  disclosures  of  the  Group  companies  as  well  as  the 

 consolidation  measures  necessary  for  the  preparation  of  the 
 Consolidated  Financial  Statements  are  verified  through  audit 
 procedures conducted by external auditors under consideration 
of the associated risks.

to EBITA. The presented impact always reflects the effects of 
countermeasures initiated. 

The probability of individual risks and opportunities occurring is 
quantified based on the following five categories:

The various IT systems that individual NORMA Group companies 
use to perform financial accounting are gradually standardized. 
Tiered user access rights are defined for all systems. The type 
and  design  of  these  access  authorizations  and  authorization 
 policies are decided on by local management in coordination with 
NORMA Group’s central IT department.

•  Very unlikely: up to 3% probability of occurrence
•  Unlikely: more than 3% and up to 10% probability of 

 occurrence 

•  Possible: more than 10% and up to 40% probability of 

 occurrence

•  Likely: more than 40% and up to 80% probability of 

Risk and opportunity profile of NORMA Group

 occurrence

As part of the preparation and monitoring of its risk and oppor-
tunities profile, NORMA Group assesses risks and opportunities 
based on their financial impact and their probability of occurrence. 
The financial impacts of risks and opportunities are assessed 
based on their relation to EBITA. The following five categories are 
used here:

•  Insignificant: up to 1% of current EBITA
•  Minor: more than 1% and up to 5% of current EBITA
•  Moderate: more than 5% and up to 10% of current EBITA
•  Significant: more than 10% and up to 25% of current EBITA
•  High: more than 25% of current EBITA

The impact of the risk or opportunity generally relates to the EBITA 
of the Group. Provided that an individual assessment relates solely 
to a specific segment, the EBITA of the respective segment is used 
instead.  The  assessment  of   opportunities  and  risks  whose 
 financial impact has an effect on line items in the Statement of 
Comprehensive Income below EBITA is also performed in relation 

•  Very likely: more than 80% probability of occurrence

Financial opportunities and risks 

NORMA  Group  is  exposed  to  various  financial  risks,  including 
default,  liquidity  and  market  risks.  The  Group’s  financial  risk 
 management  strategy  concentrates  on  the  identification, 
 evaluation and mitigation of risks, focusing on minimizing the 
potential negative impact on the Company’s financial, asset and 
earnings position. Derivative financial instruments are used to 
hedge particular risk items. Financial risk management is carried 
out by Group Treasury. The Group Management defines the areas 
of  responsibility  and  necessary  controls  related  to  the  risk 
 management strategy. Group Treasury is responsible for identi-
fying, evaluating and hedging financial risks in close consultation 
with the Group’s operating units. In this context, various processes 
and organizational structures work together to measure and eval-
uate opportunities and risks on a regular basis, and to initiate 
 appropriate  measures  if  necessary.  Group  Treasury  regularly 
 conducts analyses of default risks, interest rate risks, currency 

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risks and liquidity risks. The results are then discussed internally 
and  actions  are  defined.  Group  Treasury  also  advises  the 
 management  of  relevant  departments  in  monthly  committee 
meetings  and  discusses  how  to  handle  these  risks  and  the 
 potential impact on NORMA Group 

  NOTES,  P. 14 2

Capital risk management

NORMA Group’s objective when it comes to managing its capital 
is primarily the long-term servicing of its debts and remaining 
financially  stable.  In  connection  with  most  of  its  financing 
 agreements, the Company is obliged to maintain the financial 
covenant  total  net  debt  cover  (debt  divided  by  adjusted 
 consolidated EBITDA). This key figure and its maintenance, but 
also net debt and the maturity structure of financial debt, are 
 continually   monitored.  Changes  in  the  value  of  the  amounts 
included in this financial indicator are limited by employing long-
term hedging strategies.  

Default risks

Default risks are risks of contractual partners not meeting their 
obligations arising from business and financial transactions. Due 
to the nature of the respective assets and business relationships, 
as well as the soundness of its current banking partners, default 
risks with respect to deposits and other transactions concluded 
with credit and financial institutions currently do not represent a 
major risk category for NORMA Group. Nevertheless, the credit-
worthiness of contract partners is continuously monitored and 
discussed at regular senior management meetings.

Relevant default risks can arise, however, with respect to  business 
relationships with customers and relate to outstanding  receivables 
and  committed  transactions.  NORMA  Group  reviews  the 
 creditworthiness of new customers to minimize the risk of default 
on trade receivables. Customers whose credit ratings are below 
Group standards or who have defaulted on payment are only 
supplied if they pay in advance. Additionally, a diversified  customer 
portfolio  reduces  the  financial  repercussions  of  default  risks. 
Default risks are still considered to be unlikely due to the  measures 
referred to above. The potential financial effects of default risks 
are judged to be insignificant considering the relevant factors, 
such as bad debt losses experienced in the past, and due to the 
countermeasures taken.

Liquidity opportunities and risks

Prudent liquidity risk management requires holding sufficient cash 
funds and marketable securities, having sufficient financing from 
committed lines of credit and being able to close out market posi-
tions. Due to the dynamic nature of the underlying business, of 
NORMA  Group,  Group  Treasury  aims  to  maintain  flexibility  in 
financing by keeping committed credit lines available. Therefore, 
NORMA Group’s primary objective is to ensure the uninterrupted 
solvency of all Group companies. Group Treasury is responsible 
for liquidity management and therefore for minimizing liquidity 
risks. As of December 31, 2019, NORMA Group’s liquid assets 
(cash and cash equivalents) amounted to EUR 179.7 million (2018: 
EUR 190.4 million). Furthermore, NORMA Group has a high level 
of financial flexibility thanks to a committed revolving credit line 
with national and international credit institutions in the amount 
of  EUR  50  million.  This  line  was  not  drawn  down  at  all  as  of 
December 31, 2019. In the course of the refinancing in 2019, a 

further flexible accordion line was negotiated, which has further 
increased  NORMA  Group’s  ability  to  take  strategic  action. 
 Furthermore, a commercial paper program with a total volume of 
EUR 300 million was launched in 2019, which can be used  flexibly 
to cover short-term liquidity requirements. These money market 
papers, which are equivalent to bearer bonds, are issued on a 
revolving basis for a short-term period of 1 to 24 weeks and thus 
allow  the  Group’s  own  liquidity  to  be  managed  in  line  with 
 requirements.

Financial  opportunities  are  seen,  among  other  areas,  in 
NORMA Group’s high creditworthiness as well as its solid finan-
cial, assets and earnings position, which enable the Company to 
gradually  reduce  its  capital  costs.  Against  this  backdrop, 
NORMA Group successfully refinanced the maturing promissory 
note tranche from 2014 and the bank loan negotiated in 2015 in 
full in the past fiscal year. The new financing is characterized by 
even more committed degrees of freedom and lower interest costs. 
This new bank loan of EUR 250 million also includes a  sustainability 
component linked to an external rating. By further improving its 
sustainability rating, NORMA Group has the opportunity to  further 
reduce its external interest burden. In addition to the revolving 
credit line, which was not used at the end of the year, a flexible 
accordion line was negotiated, which grows with the success of 
NORMA Group. The liquidity-related opportunities are considered 
likely, in particular due to the positive assessment by the banking 
partners and the resulting reputation on the capital market. In 
light of the refinancing measures carried out in the recent past, 
by which the borrowing costs have already been reduced quite 
considerably, the potential financial effects of liquidity-related 
opportunities on NORMA Group’s earnings are considered to be 
only minor. 

  FINANCIAL POSITION, P. 69

92

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGMost of the Group’s financing agreements contain typical terms 
for credit lines (financial covenants). If NORMA Group does not 
adhere to these terms, the banks would be entitled to   re-evaluate 
the agreements and demand early repayment. Failure to comply 
with these loan covenants would have high potential financial 
repercussions.  For  this  reason,  NORMA  Group  continuously 
 monitors its compliance with the financial covenants in order to 
implement suitable measures in advance and prevent the terms 
from being violated. In order to hedge balance positions in foreign 
currencies whose valuation leads to fluctuations in the profit and 
loss  account,  NORMA  Group  partly  uses  rolling  hedging 
 transactions. Group Treasury ensures that sufficient liquidity or 
granted credit lines are available at all times to cover possible 
cash  outflows  related  to  these  hedging  measures.  This  is 
 continuously monitored by means of risk simulation and discussed 
in senior management meetings. The probability of liquidity risks 
having a negative impact on NORMA Group’s activities is very 
unlikely  given  the  high  level  of  financial  flexibility  provided  by 
committed  and  unused  bank  credit  lines.  The  risk  of  non- 
compliance  with  financial  covenants  is  still  considered  very 
unlikely due to high profitability and a strong operating cash flow. 
In the event of (short-term) increased liquidity requirements that 
exceed currently negotiated lines, the possibilities of raising funds 
at market conditions, by issuing new bonds on the commercial 
paper capital market, for example, are considered to be very good.

Foreign currency trends

As an internationally operating company, NORMA Group is active 
in more than 100 countries and is thus exposed to foreign  currency 
risks. The US dollar, British pound, Swiss franc, Chinese renminbi, 
Polish zloty, Swedish krona, Czech koruna, Singapore dollar, Indian 
rupee and Serbian dinar are regarded to be the main risk-prone 
currency positions.

Foreign currency risks that cannot be offset against each other 
are hedged using futures and options whenever reasonable. The 
high  volatility  of  many  major  currencies  and  the  particular 
 influence of the US dollar on the Group’s financial, assets and 
earnings position represent a considerable risk that can be only  
partially  hedged  for  a  short-term  period.  In  the  medium  term, 
NORMA  Group  reduces  foreign  currency  risks  by  increasing 
regional production. 

  PRODUCTION AND LOGISTICS, P. 74

Because the Group’s subsidiaries operate in the most important 
countries with currencies other than the euro, it has sufficient 
cash-in and cash-out capabilities to absorb short-term exchange 
rate fluctuations via targeted income and expenditure manage-
ment. The syndicated bank loan refinanced in fiscal year 2019 
has further increased flexibility in foreign currency management. 
The syndicated bank loan provides for credit lines in various cur-
rencies to be utilized (e.g. US dollars and euro tranches). In addi-
tion, the US dollar promissory note tranches issued lead to a bet-
ter  congruence  of  the  payment  profiles  in  US  dollars.  The 
remaining foreign currency risks are continuously monitored within 
the Group and, in the event of any exceedance of risk limits, are 
transferred to the euro on a rolling basis using derivative hedging 
instruments. Translation risks are constantly monitored by Group 

Treasury, but are not hedged using derivative hedging instruments 
in the current environment. As a result, items in the Statement of 
Financial Position and Statement of Comprehensive Income of 
subsidiaries in foreign currency areas are translated into euros. 

The potential financial effects of opportunities and risks related 
to exchange rate changes are considered to be moderate based 
on  the  sensitivity  analyses  that  have  been  performed.  The 
 probability of the incidence of these risks and opportunities is 
assessed to be possible in light of recent exchange rate  fluctuations 
and the uncertainties with regard to the further development of 
relevant exchange rates. 

Changes in interest rates

Changes  in  global  market  interest  rates  affect  future  interest 
 payments for variable interest liabilities and can therefore have 
an adverse effect on the Group’s asset, financial and earnings 
position. NORMA Group’s interest change risk arises in particular 
from long-term loans.

Many of the current loans have fixed interest rates and are there-
  GOALS REGARDING FINANCE 
fore not subject to interest rate risk. 

AND LIQUIDIT Y MANAGEMENT, P. 55

Loans  that  initially  had  variable  interest  rates  were  partly 
 synthetically  converted  into  fixed  interest  rate  positions  using 
derivative instruments. NORMA Group has hedged over 60% of 
its variable interest rate loans in USD valued at USD 171 million 
in total. On the other hand, variable rate loans denominated in 
euros in the amount of EUR 165 million are for the most part 
unhedged. 

93

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGDue  to  the  fact  that  there  are  currently  no  signs  of  a  more 
 restrictive monetary policy in the euro zone, NORMA Group views 
the risk of interest rate increases in the short term to be unlikely 
and in the medium term as possible. In view of the current low 
interest  rate  level  in  the  euro  zone,  the  chances  of  a  further 
 reduction in interest rates are considered unlikely in the short and 
medium  term.  In  the  US  dollar  zone,  on  the  other  hand,  the 
 probability of further interest rate cuts is considered possible in 
both  the  short  and  medium  term,  which  would  lead  to 
 corresponding opportunities for NORMA Group. NORMA Group 
considers the risk of rising US interest rates to be unlikely in the 
short  term  and  possible  in  the  medium  term.  Against  the 
 background of the measures already implemented to optimize 
the  financing  structures,  the  financial  effects  associated  with 
these risks and opportunities are assessed as low.

In summary, NORMA Group assesses the opportunities and risks 
arising from interest rate changes as possible in principle, although 
risks from rising interest rates are even considered to be unlikely 
in the short term. The possible effects are classified as low in all 
scenarios, both in the short and medium term.

Economic and cyclical opportunities and risks

The success of NORMA Group largely depends on  macroeconomic 
trends  on  its  sales  markets  and  its  customers’  sales  markets. 
Therefore,  important  indicators  of  economic  development 
 worldwide are taken into account both in planning as well as in 
risk  and  opportunities  management.  In  order  to  gauge  the 
 macroeconomic trend, NORMA Group mainly uses the forecasts 
of widely regarded institutions such as the IMF, the Bundesbank 
and reputable economic research institutes. Accordingly, global 
growth of 3.2% can be expected in 2020. 

In the previous year, in addition to the uncertain outcome of the 
Brexit  process  and  the  consequences  of  a  continuing  rise  in 
 protectionism, the resulting geopolitical risks were identified as 
significant risk factors with regard to economic development. In 

addition, a flattening of the pace of expansion of the Chinese 
market and the high level of government debt in Italy and France 
and their negative impact on economic development in Europe 
are  seen  as  further  potential  risks.  For  the  current  fiscal  year, 
 relevant risk factors include the negotiations on the design of 
future trade rules with the EU following the Brexit, protectionist 
activities in connection with the possible conclusion of a trade 
agreement between the US and the EU, and other geopolitical 
crises. In addition, the structural problems in Italy and France, 
among others, could have a negative impact on how the  economy 
in  Europe  develops.  In  addition,  NORMA  Group  considers  the 
 coronavirus (COVID-19), which first appeared in China, to be a 
major burden on the development of the global economy in fiscal 
year 2020. The further spread of the virus and the associated 
containment and quarantine measures could lead to substantial 
production losses due to plant closures and slumps in demand, 
particularly in the first half of the year, and increasingly affect 
areas and industries in countries outside China that are initially 
only indirectly affected due to globally integrated value chains. In 
this context, the global economy is not expected to be significantly 
impaired beyond the first half of 2020. However, if the further 
spread of this epidemic is not halted promptly, it is increasingly 
unlikely that the negative effects, such as production and demand 
gaps, can be closed as the year progresses. 

In  light  of  the  possible  overall  economic  impact  of  these 
 developments, NORMA Group is of the opinion that a negative 
development of the global economy compared to the planning 
assumptions is currently classified as likely taking these risks into 
account. Should these factors lead to a deterioration in global 
demand, the financial deviations from planning are considered 
to be moderate. A positive development of the global economy 
that goes beyond the planning assumptions would represent an 
opportunity for NORMA Group. Thanks to its flexible production 
structures, NORMA Group is able to expand capacities in the short 
term and thus respond to a generally increased demand. The 
Company believes it is unlikely that the global economic situation 
and  thus  NORMA  Group’s  earnings  will  improve  beyond  the 

Climate change: an eye on 

opportunities and risks

Dealing with the consequences of climate change and 
the increasing scarcity of resources properly is becom-
ing increasingly important. NORMA Group’s main objec-
tive is to identify risks and opportunities arising from 
the changing environment and to recognize potential. 

The growing electromobility market is a consequence of 
the ongoing demand for a reduction in greenhouse gas 
emissions. Opportunities have arisen for NORMA Group 
in this area, in the development of innovative systems in 
the  fields  of  thermal  management  for  batteries  and 
water, for example, when it comes to landscape irriga-
tion, rainwater management and infrastructure solutions.

Nevertheless, NORMA Group also keeps a close eye on 
the  risks  that  could  arise,  an  increase  in  the  cost  of 
 production processes that could result if greenhouse 
gas emissions were to be priced, for example. Potential 
losses of business in the automotive sector in  connection 
with conventional drives are also monitored closely on 
an ongoing basis and appropriate steps are taken in 
good time as required.

The information embedded in this box is not part of the Consolidated  
Management Report and thus not subject to audit.

94

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING planning  assumptions.  In  the  overall  view  of  the  current 
 macroeconomic climate and the prospects based thereon, the 
potential financial impact of these opportunities is considered 
minor as in the previous year.

Industry-specific and technological risks and 
 opportunities  

Industry-specific and technological opportunities and risks for 
NORMA Group are closely linked to the conditions and develop-
  P RO D U CTS   A N D 
ments in the respective customer industries. 
END   MA RKETS,   P.  4 7 It should be borne in mind, however, that the 
customer  industries  in  the  regions  relevant  to  NORMA  Group, 
EMEA, the Americas and Asia-Pacific, have partly specific char-
acteristics and challenges.

Business activities with OEMs for passenger cars and  commercial 
vehicles as well as customers in the aftermarket segment still 
represent the most important end markets for NORMA Group. In 
this  area,  the  ever-stricter  emission  standards  as  well  as  the 
increasing use of more environmentally friendly drive  technologies 
represent  a  development  that  is  associated  with  various 
 opportunities  and  risks  for  NORMA  Group.  NORMA  Group’s 
 current product portfolio includes a variety of solutions that help 
reduce  emissions  in  passenger  cars  and  commercial  vehicles 
equipped with an internal combustion engine, including hybrid 
vehicles, and thus help customers meet ever-stricter emission 
requirements. 

NORMA Group is also in a good position to meet the challenges 
of ever more relevant electromobility through its future-proof prod-
uct portfolio. Accordingly, research and development activities 
relating to purely battery-powered electric vehicles as well as 
hybrid vehicles  represent a strategic focus, within the framework 
of which new product solutions are being developed and existing 
products   constantly  enhanced.  Regulatory  measures  such  as 
stricter  exhaust  gas  standards  and  the  resulting  increased 
demand for environmentally friendly products and technologies 
thus open up a variety of opportunities for NORMA Group.

On the other hand, risks for NORMA Group may arise from the 
ongoing discussion of compliance with emission standards for 
vehicles with combustion engines. NORMA Group counters these 
risks  through  continuous  initiatives  aimed  at  securing  and 
 expanding its technological and innovative leadership and by 
focusing on customers and markets. Accordingly, NORMA Group 
systematically analyzes current market developments in the area 
of future technologies and consistently develops new products 
based on this analysis. The first products for fuel cell powered 
vehicles have already been successfully launched on the market. 
For example, NORMA  Group has already been supplying a line 
system for a fuel cell vehicle in series production since 2018, which 
could lead to further research and follow-up projects. Even in the 
context of a steadily increasing share of purely battery-powered 
electric vehicles, it will be important for NORMA Group to  continue 
to be able to offer suitable innovative product solutions in this 
dynamic environment. 

  RESEARCH AND DEVELOPMENT, P.  55

The water management segment, which has been consistently 
strengthened  by  the  acquisitions  carried  out  in  past  years, 
 represents another strategically important customer industry for 
NORMA  Group.  The  increasing  scarcity  of  water  and  the 
 responsible handling of this important resource in this context are 
leading to business opportunities.

NORMA Group’s strong diversification in terms of customers in 
different industries is another element of the Company’s risk and 
opportunity management. NORMA Group counters long-term, 
industry-specific  risks  and  opportunities  through  a  consistent 
innovation policy and regular market analyses.

In summary, the industry-specific and technological opportunities 
and  risks  are  assessed  as  possible  with  a  moderate  financial 
impact.

Risks and opportunities associated with corporate 
 strategy

The strategic goal of NORMA Group is to achieve a sustained 
increase in the Company’s value. In view of this goal, NORMA Group 
is  pursuing  the  strategy  of  profitably  expanding  its  business 
 activities  through  organic  growth  as  well  as  selective  value- 
enhancing acquisitions and achieving broad diversification with 
respect to its products, regions and end markets, thus becoming 
less dependent on individual products, regions and end markets. 
NORMA Group’s aim is to grow with innovations, superior  product 
quality and strong brands in existing end markets, to open up 
new end markets and to continuously improve the efficiency of 
its  business  processes  in  all  functional  areas  and  regions. 

  GOALS AND STRATEGY, P. 49

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
Besides the Company’s strategic activities aimed at continuing 
to  develop  the  business  organically,  NORMA  Group  sees 
 considerable opportunities to sustainably increase the Group’s 
financial  result,  particularly  through  its  strategy  of  profitably 
expanding  its  business  activities  by  making   selective,  value -
adding acquisitions. NORMA Group has been able to demonstrate 
the success of this strategy several times in the past by  completing 
its acquisitions. If, however, in individual cases, the development 
of the acquired companies falls behind the  expectations at the 
time of acquisition or if integration progresses more difficultly than 
assumed, risks could also arise from  acquisitions for NORMA Group. 
However, NORMA Group believes that the Company’s goals for 
the  profitability  of  potential   acquisitions,  careful  due  diligence 
measures in the run-up to the acquisition, and agreed integration 
plans form the basis for  mitigating these risks accordingly.

In addition, opportunities to achieve its financial targets arise for 
NORMA Group from the broad diversification with respect to its 
products,  regions  and  end  markets.  Should  the  demand  in 
 individual regions and end markets or the demand for individual 
products temporarily lag behind planning, NORMA Group will 
have the chance to compensate for this via other regions, end 
markets or products. Nevertheless, the broad diversification with 
respect to products, regions and end markets also implies a  certain 
complexity, which can be associated with risks for NORMA Group. 
Because NORMA Group’s diversification efforts are being carried 
out step by step with regard to the regions and end markets as 
well  as  its  products,  these  risks  can  be  adequately  limited  by 
means of an appropriate adaptation of the organization to the 
changed circumstances. Accordingly, NORMA Group is  addressing 
the reduction of complexity and streamlining of its current  product 
portfolio via an independent field of action as part of its “Get on 
Track” change program.

With  respect  to  the  efficiency  of  its  business  processes, 
NORMA Group is able to settle production processes that require 
a higher degree of manual assembly effort in countries with lower 
labor costs, thus securing and further increasing its profitability. 
However, there are inevitably risks associated with making these 
types  of  decisions  on  locations  and  related  investments  if 
 significant assumptions made in the investment decision are not 
fulfilled.  NORMA  Group  addresses  these  risks  by  conducting 
 careful analyses in the run-up to investment decisions and uses 
graded  approval  procedures.  Future  risks  from  the  location 
 decisions already made will be evaluated in fiscal year 2020 as 
part of the “Get on Track” program and be included in decisions 
on optimizing the capacities of Group sites.

When the corporate strategy initiatives of NORMA Group are 
combined, the financial impact of the opportunities associated 
with NORMA Group’s Company strategy is assessed as  moderate 
and a positive deviation from planning as possible. Based on the 
measures taken to limit the risks associated with NORMA Group’s 
corporate strategy, the probability of the occurrence of strategic 
risks is considered unlikely, while the potential financial impact of 
corporate strategy risks is considered moderate.

The  Company  strategy  is  adapted  to  the  individual  market 
 conditions in the individual segments. For instance, acquisitions 
are made particularly in those countries and regions that offer 
attractive growth opportunities for NORMA Group. Nevertheless, 
the general assessment of corporate strategy opportunities and 
risks in the regions is identical.

Operational risks and opportunities  

Commodity prices

The  materials  that  NORMA  Group  uses,  in  particular  the  raw 
materials  steel  and  plastics,  are  subject  to  the  risk  of  price 
 fluctuations. The price trend is also influenced indirectly by the 
further development of the global economic situation as well as 
by institutional investors. NORMA Group limits the risk of rising 
purchase prices through systematic material and supplier risk 
management.  Thanks  to  a  powerful  global  Group  purchasing 
structure, economies of scale are being used to purchase the most 
important  commodity  groups  FASTEN,  FLUID  und  WATER  as 
competitively as possible. This Group purchasing structure also 
enables  NORMA  Group  to  balance  out  the  risks  of  individual 
 segments with each other. NORMA Group also constantly strives 
to  secure  permanently  competitive  procurement  prices  by 
 continuously optimizing its selection of suppliers and applying 
the best-landed-cost-approach. The Company also tries to reduce 
dependency on individual materials through constant  technological 
advances and tests of alternative materials. Protection against 
commodity  price  volatility  is  done  by  forming  procurement 
 contracts with a term of up to 24 months, whereby material  supply 
risks are minimized and price fluctuations can be calculated more 
accurately.

The high price level for purchasing steel and metal components 
remained largely unchanged due to the increasing protectionist 
measures in the US. The steel procurement markets in Europe 
and Asia (China) showed a decline in prices due to the economic 
slowdown. The alloy surcharges relevant for stainless steel rose 
sharply  during  the  year  after  the  Indonesian  government 
announced  an  early  ban  on  nickel  ore  exports.  As  a  result  of 
weaker demand and high inventories, especially in China, prices 
declined again at the end of the year. Analysts continue to assume 
a risk of rising nickel prices and a volatile market in the future. 
This is due to the use of nickel in batteries for electromobility. 

96

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIn the procurement market for plastics, NORMA Group recorded 
rising procurement prices at the beginning of the past fiscal year. 
This  was  initially  due  to  the  continuing  high  demand  for 
 engineering plastics. As a result, producers in some cases initially 
continued to allocate material. Due to the economic downturn, 
particularly in the automotive sector, this led to a significant global 
decline in demand for engineering plastics. As a result, the  supply 
situation has eased to a large extent. The possibility of a  recovery 
in the global economy, which could lead to supply bottlenecks for 
engineering plastics and the associated price increases, is not yet 
foreseeable. Taking into account NORMA Group’s procurement 
portfolio, price increases for raw materials are considered likely 
overall. However, the associated financial impact is estimated to 
be minor. Similarly, the opportunities arising from declining raw 
material prices are also considered to be minor in terms of their 
financial impact. Against the backdrop of the complete procure-
ment spectrum and taking into account the prevailing volatility 
on the raw material markets, potential price reductions are still 
considered unlikely overall. 

Suppliers and dependencies on key suppliers 

The loss of suppliers and dependencies on single suppliers can 
lead to material shortages and thus to negative impacts on the 
Group’s activities. In order to minimize this risk, NORMA Group 
only works with reliable and innovative suppliers who meet its 
high quality requirements. In the area of production material, the 
ten most important suppliers are responsible for approximately 
28%  of  the  purchasing  volume. 
M A N AG E M E N T,   P.   7 6 These and other key suppliers are regularly 
observed and assessed as part of quality management. If the 
loss of a supplier appears imminent, NORMA Group evaluates 

  P U R C H A S I N G   A N D   S U P P L I E R 

alternatives  immediately.  As  a  result,  the  loss  of  suppliers  is 
 considered possible, but the potential financial impact is regarded 
as minor. However, NORMA Group also sees opportunities in this 
area as a result of its proactive approach both in terms of  existing 
supplier relationships as well as identification of new suppliers 
and  raw  materials.  Since  further  optimization  in  the  area  of 
 purchasing can also be anticipated in the medium term due to 
the  “Get  on  Track”  change  program  rolled  out  in  November, 
NORMA  Group  estimates  the  potential  of  the  implemented 
 measures for a positive deviation from planning to be possible 
with a minor impact.

Quality and processes

NORMA Group’s products are often mission-critical with respect 
to the quality, performance and reliability of the final product. 
Quality defects can lead to legal disputes, liability for damages 
or the loss of a customer. Therefore, the reliable guarantee of 
product quality is a key factor to ensuring NORMA Group’s long-
term success, so that its products provide crucial added value for 
  QUALIT Y MANAGEMENT, P. 75 Maintaining the right 
its customers. 
balance  between  cost  leadership  and  quality  assurance  is  a 
 constant  challenge.  To  reduce  this  risk,  far-reaching  quality 
 assurance measures and uniform Group-wide quality standards 
are used. Furthermore, NORMA Group focuses on innovative and 
value-added  joining  solutions  tailored  to  meet  customer 
 requirements. For this reason, the Company believes that it is 
possible for quality risks to occur, while the potential financial 
repercussions  would  be  minor  due  to  the  existing  insurance 
 coverage.

NORMA Group takes every opportunity to realize cost  advantages 
to improve its competitive position. The Company develops and 
implements initiatives focused on cost discipline, the continuous 
improvement of processes in all functions and regions and the 
optimization  of  supply  chain  management  and  production 
 processes. These initiatives are expected to have a positive impact 
on NORMA Group’s business. 
  PRODUCTION AND LOGISTICS, P. 74 
Since  NORMA  Group  pursues  a  continuous  process  of 
 improvement, there are opportunities over and above planning 
for positive deviations in the area of these processes. This applies 
for all regions in which NORMA Group is active. The Company 
estimates the likelihood of cost savings to be possible. Since-
planning already allows for continuous optimization of production 
processes and NORMA Group’s processes are already extremely 
efficient, the short-term financial impact of a deviation from the 
plan as a result of improved production processes is minor.

Customers

Customer  risks  result  from  a  company  being  dependent  on 
 important buyers for a significant proportion of its sales. They 
could take advantage of their bargaining power, which can lead 
to increased pressure on the Company’s margins. Decreases in 
demand from these customers or the loss of these customers can 
have  a  negative  impact  on  the  Company’s  earnings.  For  this 
 reason, NORMA Group continuously monitors incoming orders 
and customer behavior so as to identify customer risks early. Due 
to  its  diversified  customer  portfolio,  financial  repercussions  of 
 customer  risks  are  reduced.  Accordingly,  no  single  customer 
accounted for more than 4% of sales in fiscal year 2019.  Therefore, 
it is considered possible that customer risks could have a  negative 
impact on NORMA Group’s business, however the financial effects 
would be minor due to the diversified customer structure.

97

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGBased  on  NORMA  Group’s  strategy  and  the  goal  of  further 
expanding  its  markets,  the  Company  managed  to  expand  its 
 customer  portfolio  compared  to  the  previous  year.  Innovative 
 solutions were used to gain new customers for NORMA Group 
products in all regions. Therefore, NORMA Group estimates the 
opportunities for positive deviations from planning to be possible 
with a minor impact on earnings based on a growing number of 
customers.

Risks and opportunities of personnel management

NORMA Group’s success is largely dependent on its employees’ 
enthusiasm, commitment to innovation, expertise and integrity. 
The Group’s personnel management serves to retain and expand 
this core expertise. The resignation of employees with crucial skills 
as well as a shortage of suitable workers can have a negative 
impact  on  operations.  The  competition  for  the  most  talented 
employees  as  a  result  of  demographic  developments  and  the 
shortage of skilled labor in Western industrial nations is  becoming 
more and more intense.

NORMA Group counters these risks with far-reaching basic and 
advanced training as well as employee development programs. 
NORMA Group also encourages its employees to focus on the 
Company’s success through variable remuneration systems. In 
return,  the  employees  contribute  to  the  continuous  further 
 development  of  the  Company  in  connection  with  employee 
 surveys and improvement initiatives. Comprehensive represen-
tation rules and a division of responsibilities that promotes mutual 
exchange secure the Group from risks that can arise due to the 
departure  of  employees.  When  identifying  potential  new 
 employees who can make a crucial contribution to performance, 
NORMA  Group  seeks  the  advice  of  external  human  relations 
 advisors. 

While the Company regards the probability of personnel risks 
occurring  as  possible  overall,  the  potential  financial  impact  is 
 considered insignificant due to its sustainable personnel policy. 

In  addition,  opportunities  arise  from  the  consistent  further 
 development of employees. NORMA Group fosters its employees 
and  offers  them  incentives  to  further  develop  their  personal 
 expertise through educational and training opportunities as well 
as the  targeted search for talent within the Group. Furthermore, 
NORMA Group offers its employees flexible and family-friendly 
working time models. Through the above-mentioned measures, 
NORMA Group actively supports the preservation and collection 
of  knowledge  within  the  Company,  which  will  thus  offer 
 opportunities for the future development of NORMA Group. The 
occurrence of these opportunities is considered likely, whereby 
the associated financial success is considered to be minor.

IT-related risks and opportunities

The  use  of  functional  and  high-performance  IT  systems  is  of 
 central importance for an innovative and global Company such 
as NORMA Group with regard to the efficiency of its business 
processes. In this context, it is critical for the Company’s success 
to support the business processes of NORMA Group, which are 
partly organized across corporate and national boundaries along 
the value chain with stable and powerful IT systems that provide 
the management at all levels with the necessary information in 
a timely manner and allow for efficient organization of workflows. 
For the exchange of information with customers and suppliers of 
NORMA Group, tailor-made IT solutions connected to the respec-
tive ERP systems are likewise of great importance. With regard 
to this business-critical IT infrastructure, there is a risk that an 
extensive  computer  system  failure,  e.g.  due  to  technical 
 malfunctions of the systems or attacks by hackers, could seriously 
disrupt the Company’s operations.

In addition, NORMA Group sees the risk that external users could 
gain unauthorized access to sensitive Company information and 
misuse it. In this context, unauthorized access to information about 
production processes as well as financial, customer and employee 
data could have a negative impact on the Company.

For this reasons, NORMA Group has implemented appropriate 
 measures to avoid and reduce this type of risk. These measures 
are    embedded  in  the  IT  risk  management  process  and  are 
adjusted continously in this context to changing conditions. For 
example,  NORMA  Group  manages  the  IT  risks  it  identifies  by 
arranging for redundant provision of business-critical applications 
and  databases via physically separated data center areas, using 
decentralized data storage and outsourced data archiving to a 
certified external provider, and by using up-to-date firewalls and 
e-mail  filters,  including  permanent  network  monitoring.  The 
access of employees to sensitive information is ensured by means 
of authorization systems customized for the respective positions, 
taking into account the principle of segregation of duties. Finally, 
employees are trained to be more aware of data security aspects. 
The gradual transfer of old ERP systems into new, uniform Group 
systems, which will be further advanced in 2019, also harbors 
risks. During the necessary process changes in the respective 
plants and distribution centers, adjustment problems may arise 
at the process level that could result in additional shifts or special 
freight requirements, for example. If necessary, redundant inter-
nal and external resources are kept available to mitigate these 
risks. 

NORMA  Group  estimates  the  probability  of  IT-related  risks 
 occurring in all regions despite the countermeasures implemented 
to be probable (possible in the previous year) and the potential 
financial impact to be moderate (low in the previous year). 

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe risks arising from the migration from the old ERP systems to 
uniform new systems for the entire Group are also offset in the 
medium term by opportunities arising primarily from the potential 
for process standardization and optimization across all  companies 
in the NORMA Group. The opportunities that may result from this 
standardization are regarded as probable. The related financial 
effects are expected to be at a low level. 

claims  of  NORMA  Group  companies  against  customers. 
NORMA Group has asserted claims against suppliers in  connection 
with defective deliveries. Another focus was on legal proceedings 
concerning  its  own-  or  third-party  IP  rights.  In  addition, 
NORMA Group was involved in proceedings relating to tax and 
customs law issues. 

Legal risks and opportunities

Risks related to standards and contracts

Future changes to legislation and requirements, especially  liability 
law, environmental law, tax law, customs law and labor law, as 
well  as  changes  in  related  standards,  could  have  a  negative 
impact on NORMA Group’s development. Violations of laws and 
regulations,  but  also  of  contractual  agreements,  can  lead  to 
 penalties, regulatory requirements or claims from injured parties. 
Conversely, NORMA Group can be adversely affected by legal or 
contractual  breaches  by  third  parties.  In  addition,  defective 
 products may result in legal disputes and liability for damages. 
Likewise,  the  results  of  tax  audits  can  lead  to  tax  payments, 
including penalties and interest.

In 2019, litigations in most cases involved labor disputes. Here, 
the respective NORMA Group companies were sued in  connection 
with the termination of employment relationships. Disputes with 
customers concerned both alleged product defects and payment 

NORMA Group uses its current compliance and risk management 
systems to ensure that it complies with constantly changing laws 
and  regulations  and  meets  its  contractual  obligations. 
NORMA Group counters the risk of product defects through its 
Group-wide quality assurance program. In addition, NORMA Group 
is  also  insured  against  claims  arising  from  certain  defective 
 products. 

Due to the current significant changes in international tax law 
(e.g. the OECD BEPS Initiative), in particular, which can lead to 
 unanswered legal questions, as well as the increased auditing 
intensity of tax audits that can be seen in many countries, the 
likelihood of risks related to standards and contracts is  considered 
possible. However, due to the current risk management measures, 
the potential financial impact of risks in connection with standards 
and contracts is still considered to be moderate. 

Social and environmental standards

Violating social and environmental standards could damage the 
reputation of NORMA Group and result in restrictions, claims for 
damages or disposal obligations. NORMA Group has therefore 
implemented Corporate Responsibility as an integral part of the 
Group  strategy.  In  this  context,  a  systematic  Environmental 
 Management System was introduced at NORMA Group so that 
corporate decisions can always be evaluated also considering 
the goal of avoiding emissions and conserving resources. The 
Company  also  invests  in  the  area  of  occupational  health  and 
safety for its continuous improvement. 

  EMPLOYEES, P. 77

The probability of occurrence of negative developments due to 
social and environmental risks is still estimated as possible and 
their potential financial impact as moderate. 

However  investments  in  the  area  of  Corporate  Responsibility 
serve not only to ward off risks. The measures and initiatives are 
also seen as having the potential to positively impact both the 
business  environment  as  well  as  NORMA  Group  and  its 
 stakeholders.  Therefore,  NORMA  Group  estimates  the 
 opportunities in this area to be possible and assumes that the 
measures and initiatives will have a minor impact on its planning.

Known legal risks to which NORMA Group is exposed and whose 
occurrence  is  sufficiently  specified  are  adequately  taken  into 
account by provisions in the Consolidated Financial Statements. 

Intellectual property

Violations of intellectual property rights could lead to lost sales 
and reputation. For this reason, the Company ensures that its 
technologies and innovations are legally protected. NORMA Group 
also  minimizes  the  potential  impact  by  developing  customer- 
specific solutions and through its speed of innovation. At the same 
time, it is also possible for NORMA Group to violate the  intellectual 

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGproperty  of  third  parties.  For  this  reason,  developments  for 
 potential patent violations are reviewed at an early stage. There-
fore, it is considered possible for the intellectual property to be 
violated. In view of the increase in IP disputes, the associated 
potential  effects  and  possible  other  legal  infringements  are 
assessed as moderate in contrast to the previous year. In  addition, 
NORMA Group also sees opportunities as possible that can lead 
to a minor deviation from the medium-term plan as a result of the 
consistent defense of the intellectual property and the expansion 
of legal unique selling points.

Assessment of the overall profile of risks and 
opportunities by the Management Board 

General economic risks remain for NORMA Group in all areas, 
which is why setbacks on the way to long-term realization of the 
growth and profitability targets cannot be ruled out. In contrast, 
there  are  clear  opportunities  that  NORMA  Group  is  taking 
 advantage  of  through  its  strategy  and  consistent  opportunity 
management, so that it is possible that the Company might even 
exceed its profitability targets.

The changes in the individual opportunities and risks shown in 
the  overview  have  no  significant  impact  on  NORMA  Group’s 
 overall risk profile. NORMA Group has therefore concluded that 
the Group’s overall profile has not changed significantly compared 
to the previous year.

The  Group’s  overall  situation  results  from  the  aggregation  of 
 individual  risks  and  opportunities  from  all  categories  of  the 
 business units and functions. After assessing the likelihood of 
risks occurring and their potential financial impact as well as in 
light of the current business outlook, NORMA Group’s  Management 
Board does not believe that there is any individual risk or group 
of risks with the potential to jeopardize the continued existence 
of the Group or individual Group companies as a going concern. 
Taking the aggregated opportunities into account, NORMA Group 
is in a very good position with respect to both the medium and 
long terms to further expand its market position and grow  globally. 
This assessment is reinforced by the good opportunities to cover 
the financing requirements. Therefore, NORMA Group has not 
made any effort to obtain an official rating from a leading rating 
agency.

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGRisk and opportunity portfolio of NORMA  Group 1 

very unlikely

unlikely

possible

likely

very  likely

Change comp. 
 to 2018

insigni ficant minor

moderate

significant

high

Probability of occurrence

Financial impact

T032

Change comp.  
to 2018

Financial risks and opportunities

Default risk
Liquidity

Currency

Risks
Opportunities
Risks
Opportunities

Change in interest rates Risks

Opportunities

Economic and cyclical risks and opportunities

Risks
Opportunities

Industry-specific and technological risks and opportunities

Risks
Opportunities

Risks and opportunities associated with corporate strategy

Risks
Opportunities

Operational risks and opportunities
Commodity pricing

Suppliers

Quality and processes

Customers

Risks
Opportunities
Risks
Opportunities
Risks
Opportunities
Risks
Opportunities

Risks and opportunities of personnel management

Risks
Opportunities

IT-related risks and opportunities

Risks
Opportunities

Legal risks and opportunities
Risks related to stan-
dards and contracts
Social and environ-
mental standards

Property rights

Risks
Risks
Opportunities
Risks
Opportunities

1_If not indicated differently, the risk assessment applies for all regional segments.

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Remuneration Report

This Remuneration Report describes the basic principles of the 
remuneration system for the members of the Management Board 
and the Supervisory Board of NORMA Group SE in fiscal year 
2019 and provides information on the remuneration granted and 
paid  in  2019.  In  accordance  with  the  recommendation  of  the 
 German  Corporate  Governance  Code,  the  Supervisory  Board 
 regularly reviews the amount of benefits granted to the members 
of the Management Board as well as the resulting annual and 
long-term expenses and adjusts the remuneration as necessary. 
In this context, attention is drawn in advance to the changes to 
the remuneration policy and remuneration system planned for 
2020.

New remuneration system 2020

The Supervisory Board has initiated a complete revision of the 
remuneration  system  for  the  Management  Board  members 
 following the predominantly negative vote on the approval of the 
remuneration system for the Management Board members at the 
2019 Annual General Meeting and has therefore engaged in an 
open and cooperative dialogue with investors and voting rights 
advisors. In accordance with the Company’s Rules of Procedure  
and  applicable  German  law,  the  General  and  Nomination 
 Committee of the Supervisory Board is responsible for drawing 
up the remuneration system, which includes both the  remuneration 
of  the  Management  Board  and  the  Supervisory  Board.  The 
 objective of the General and Nomination Committee is to provide 
the  Supervisory  Board  with  a  well-founded  proposal  for  a 
 resolution  that  is  appropriate  in  accordance  with  all  relevant 
national and international standards. The recommendations of 
the German Corporate Governance Code (GCGC), the  requirements 
of the German Commercial Code (HGB) and Stock Corporation 
Act  (AktG)  as  well  as  the  International  Financial  Reporting 
 Standards (IFRS) are taken into account. The proposed resolution 
also takes into account the practice in the markets relevant to 
NORMA Group and the requirements of voting rights advisors 

and investors with regard to the remuneration of Management 
Board  members.  On  the  basis  of  this  recommendation,  the 
 Supervisory Board decides on the Company’s remuneration   policy 
at its own discretion.

In addition to the criteria of the Company’s performance and future 
prospects, the decision  on the appropriateness of the  remuneration 
is  also  based  on  the  general  levels  of  remuneration  paid  by 
 comparable companies. NORMA Group’s peer group complies 
with German law and the amended requirements of the German 
Corporate Governance Code and is composed of 15 companies 
whose size, industry and structure are comparable to those of 
NORMA Group. The peer group comprises Bertrandt AG, Deutz 
AG, DMG Mori AG, ElringKlinger AG, Gerresheimer AG,  Jungheinrich 
AG, König & Bauer AG, Leoni AG, SAF-Holland S.A., Schaeffler 
AG, SGL Carbon SE, Stabilus S.A., Vossloh AG, Wacker Neuson 
SE  and  Washtec  AG.  The  proposal  for  Management  Board 
 remuneration  is  approved  by  the  Supervisory  Board,  which 
 regularly reviews the appropriateness of the total remuneration 
of the Management Board, including the individual components, 
and makes adjustments it deems necessary. The Management 
Board  and  the  Supervisory  Board  intend  to  submit  the  new 
2020 compensation system to the Annual General Meeting on 
June 30, 2020 for approval.

NORMA Group SE. As a result, more than 50% of the target 
amount of the payout of the variable remuneration is either 
invested in shares of NORMA Group SE by the members of 
the Management Board or granted by NORMA Group SE on 
a share-based basis. 

•  The short-term variable remuneration may be increased or 
reduced by up to 20% depending on the total shareholder 
return of NORMA Group SE compared to the total shareholder 
return of a predefined group of 15 other listed companies.

•  Within the long-term variable compensation, a future amount 
of a maximum of 20% of the fixed annual salary depends on 
meeting sustainability goals, e.g. the reduction of CO2 emissions.

•  The Company has introduced a clawback regulation.
•  The possibility of a special bonus being granted has been 

deleted from the employment contracts.

•  The change of control clause that provides for a severance 
payment in the amount of three years’ remuneration to be 
paid upon departure in the event of a change of control has 
been abolished for new members of the Board of Management.

•  New members of the Management Board receive a defined 
contribution pension commitment instead of the previous 
defined benefit pension commitment.

Remuneration of the Management Board in 2019

The  following  content  adjustments  are  part  of  the  new 
 compensation system 2020:

Basic principles of the remuneration system 

•  Within variable remuneration, the share of long-term 
 incentives has been increased compared to the share 
of short-term incentives.

•  The members of the Management Board have a share pur-
chase and retention obligation for an amount equal to 75% 
of the amount paid out from the LTI and 100% of the amount 
paid out from the ESG-LTI. The Company may also opt to 
paythis amount either completely or in part in shares of 

The purpose of NORMA Group’s remuneration system is to  provide 
the  members  of  the  Management  Board  with  adequate 
 remuneration for their activities and areas of responsibility. The 
remuneration of the Management Board members is based on 
the short and long-term success of the Company and rewards 
the  Management  Board  members  for  their  performance  in 
 accordance with the applicable legal regulations. In accordance 
with their roles and performance, the individual achievement of 
objectives  is  taken  into  account  by  distinguishing  individually 

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGbetween  the  fixed  remuneration  of  the  Management  Board 
 members.

Due to the limited number of Management Board members, their 
performance is regarded as a joint effort and responsibility as a 
body and no further individual targets have been included in the 
remuneration system. 

In accordance with the recommendations of the German  Corporate 
Governance Code, the remuneration comprises a fixed  component 
as  well  as  a  short-term  variable  and  a  long-term  variable 
 component.

EBITA (adjusted for acquisitions) of the last three fiscal years. 
Each  Management  Board  member  receives  an  individually 
 determined percentage of the amount of the three-year average. 
The short-term variable remuneration is limited to a maximum of 
250% of the annual basic salary (Dr. Klein: 200% of the annual 
basic salary). The short-term variable remuneration for the past 
fiscal year is paid in the following year after the Supervisory Board 
approves  the  Consolidated  Financial  Statements.  If  the 
 Management Board member has not worked for the Company 
for  a  full  twelve  months  in  a  fiscal  year,  the  annual  bonus  is 
reduced accordingly.

The following table provides an overview of the annual bonus:

Long-term variable remuneration

The long-term variable remuneration is designed as a so-called 
NORMA Value Added Bonus and represents a part of the  variable 
remuneration of the Management Board aligned toward sustained 
positive business development and value creation. This long-term 
variable remuneration component provides a long-term incentive 
for the Management Board to manage the Company successfully 
and in a value-enhancing and value-adding manner. The NORMA 
Value Added Bonus corresponds to the percentage defined for 
each member of the Management Board as a percentage of the 
average increase in value from the current and the two previous 
fiscal years. The annual increase in value is calculated according 
to the following formula:

Annual bonus

Assessment basis

% rate

T033

Cap

NORMA Value Added = 
(adjusted EBIT x (1 – t)) – (WACC x capital employed) 

Performance-independent components 

Fixed salary

The basic remuneration consists of a fixed cash payment for the 
entire year based on the respective Management Board mem-
ber’s area of responsibility. This basic remuneration is paid in the 
form of a monthly salary. 

Performance-related components 

The performance indicators used for the short-term and long-
term variable remuneration are derived from the corporate strat-
egy of NORMA Group and are based on a three-year observation 
period. For Management Board members entering into service 
from 2015 onwards, or, in the case of new Management Board 
contracts, from 2015 onwards – this applies to Mr. Kleinhens (until 
July 31, 2019), Dr. Schneider and Dr. Klein – the variable remu-
neration consists of the following components:

Short-term variable remuneration

Dr. Michael 
Schneider

Dr. Friedrich 
Klein 

The  short-term  variable  remuneration  is  a  compensation 
 component which refers to NORMA Group’s average adjusted 

Bernd  Kleinhens

Adj. EBITA of last  
three years 
(arithmetic mean)

Calculation: 0.35% x 
EUR 163.4 million =  
EUR 0.57 million
Adj. EBITA of last 
 three years  
(arithmetic mean)

Calculation: 0,25% x 
EUR 163.4 million =  
EUR 0.41 million
Adj. EBITA of last 
 three years  
(arithmetic mean)

Calculation: 0.60% x 
EUR 163.4 million x 
7 / 12 
= EUR 0.57 million

The calculation of the first component is based on the adjusted 
consolidated earnings before interest and taxes (NORMA Group 
EBIT) for the fiscal year and the average corporate tax rate. The 
second component is calculated from the Group WACC multiplied 
by the capital employed. The WACC is derived from the following 
assumptions:

Two and a half 
times the fixed 
 salary

0.35

Two and a half 
times the fixed 
 salary

0.25

Assumptions for calculating WACC

in %

Risk-free interest rate

Market risk premium

Beta factor of NORMA Group 

Cost of equity

Two times the fixed 
salary

0.60

Cost of debt capital after taxes

Cost of capital (WACC) after taxes

2019

0.20

7.50

1.33

11.01

1.79

8.09

T034

2018

0.39

6.50

1.28

9.41

1.85

7.14

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The base interest rate is derived from the interest rate structure 
data  of  the  Deutsche  Bundesbank  (three-month  average  – 
 October  1  to  December  31,  2019).  The  market  risk  premium 
 represents the difference between the expected return on a risky 
market portfolio and the risk-free interest rate. NORMA Group 
relies on the recommendation of the Institute of Public Auditors 
in Germany (IDW) to determine this. The beta factor represents 
the individual risk of a share compared to a market index. It is ini-
tially determined as the average value of the unindebted beta 
factors of the peer group and is then adjusted to the individual 
capital structure of NORMA Group. The cost of equity is  calculated 
as the sum of the following three components: risk-free interest 
rate, weighted country risk of NORMA Group, product of market 
risk premium and indebted beta factor of the peer group. The 
credit spread used to calculate the cost of debt was determined 
on  the  basis  of  the  current  external  financing  conditions  of 
NORMA Group. Invested capital is calculated as Group equity 
plus net financial liabilities as of January 1 of the fiscal year. 

The NORMA Value Added Bonus is limited to a maximum of 150% 
(or 100% in the case of Dr. Klein) of the fixed annual salary. 75% 
or 90 % of the amount attributable to the long-term incentive (LTI) 
is to be paid to the respective member of the Management Board 
the following year. The Company then uses the remaining 25% 
or 10% attributable to the long-term variable compensation to 
purchase shares of NORMA Group in the name and on behalf of 
the individual Board members. Alternatively, the Company may 
pay out the remaining balance to the Management Board  member. 
In this case, the Management Board member obligates himself 
to purchase shares of NORMA Group with the balance of this 
amount within 120 days after the Annual Financial Statements 
are approved at the Supervisory Board meeting. The  Management 
Board  member  may  not  dispose  of  the  shares  for  four  years. 
 Dividends and subscription rights are to be made freely available 
to  the  Management  Board  member.  If  a  Management  Board 
 member takes office in the current fiscal year or does not work 
for the Company for a full twelve months in a fiscal year, the LTI 

NOVA of the 
last three years 
(arithm. mean)

Calculation:
EUR 43.7 million 
x 1,0 % =  
EUR 0.44 million
NOVA of the 
last three years 
(arithm. mean)

Calculation: 
EUR 43.7 million 
x 0,5 % =  
EUR 0.22 million
NOVA of the 
last three years 
(arithm. mean)

Calculation: 
EUR 43.7 million 
x 1,0 % x 7 / 12 = 
EUR 0.26 million

Dr. Michael 
Schneider

Dr. Friedrich 
Klein

Bernd 
 Kleinhens

will be reduced proportionately (pro rata). Upon termination of 
the employment contract, a Management Board member may 
dispose of his share only after 12 months of leaving the Company. 

The following table provides an overview of the NORMA Value 
Added Bonus:

NORMA Value Added bonus / LTI

Assessment 

basis % rate

Cap

T035

Payment /  
acquisition of 
shares

Share-based compensation

For members of the Management Board who were appointed to 
the Management Board before 2015 – this only applies to Mr. 
Kleinhens, who left the Management Board in fiscal year 2019 – 
tranches of share-based compensation (allotment in 2015, 2016 
and  2017)  are  exercisable  in  2019,  2020  and  2021.  The 
 emuneration is composed of the following components: 

Overview of the Matching Stock Program 
(MSP) at the time of allotment

Tranches

Option 
 factor

Number of 
options

Exercise 
price in EUR

T036

End of the 
retention 
period

One and a half 
times the fixed 
annual salary

1.00

75% / 25%

2017

2016

2015

1.5

1.5

1.5

128,928

128,928

128,928

41.60

46.62

44.09

2021

2020

2019

0.50

One annual 
salary

75% / 25%

One and a half 
times the fixed 
annual salary

1.00

90% / 10%

The Matching Stock Program (MSP) provided a share price-based 
long-term incentive to commit to the success of the Company. 
The  MSP  is  a  share-based  option  right.  For  this  purpose,  the 
Supervisory Board specified a number of stock options to be allot-
ted each fiscal year with the reservation that the Management 
Board member makes a corresponding personal investment in 
the Company. The MSP was split into different tranches. The first 
tranche was allotted on the day of the initial public offering of 
NORMA Group (April 8, 2011). The other tranches were allotted 
on March 31 each following year, whereby the last allotment took 
place on March 31, 2017 (no allotment in fiscal years 2018 and 
2019).  The  stock  options  related  to  those  shares  allotted  or 
acquired and qualified in accordance with the MSP stipulated in 
the Management Board contract. The number of stock options is 
calculated by multiplying the number of qualified shares held on 

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the grant date (for the years 2015 – 2017, 85,952 shares per year) 
by the option factor determined by the Supervisory Board. The 
option factor was or will be recalculated for each tranche and 
amounts or amounted to 1.5 for each of the tranches in the years 
2015, 2016 and 2017. 128,928 shares are or were to be taken 
into account in fiscal years 2015, 2016 and 2017. Each tranche 
was or will be recalculated taking into account changes in the 
influencing factors and was settled pro rata temporis over the 
holding period. 

The holding period was and continues to be four years and ended 
or will end on March 31, 2019, 2020 and 2021 for the 2015, 2016 
and 2017 tranches. Exercise of the options of a tranche can take 
place only within an exercise period of two years after the end of 
the holding period. As a prerequisite for exercise, the share price 
at the time of exercise (basis: weighted average of the last ten 
stock exchange trading days before exercise) must be above the 
relevant exercise hurdle. The exercise hurdle is determined by the 
Supervisory Board when the respective tranche is allocated and 
amounts to at least 120% of the exercise price. The exercise  hurdle 
was set at 120% of the exercise price for the 2015, 2016 and 
2017 tranches. The exercise price of the tranches is determined 
on the basis of the weighted average of the closing prices of the 
Company’s  shares  on  the  last  60  trading  days  immediately 
 preceding  the  allocation  of  the  respective  tranche.  Dividend 
 payments by the Company during the holding period are to be 
deducted from the exercise price of the respective tranche. The 
value of the stock option is calculated on the basis of valuation 
models recognized by business management. 

The Company is free to decide at the time of exercise whether 
the option will be settled in shares or in cash. Based on the  history 
of NORMA Group, a settlement in the form of a cash payment is 
expected in the future. Further information can be found in the

  NOT ES P.  18 4. 

Pension agreements

In addition, there is an entitlement to a pension upon commence-
ment of service or signing of the contract as of 2015, which is 
measured  as  a  percentage  of  the  pensionable  income  (fixed 
 salary). The pension entitlement arises when the contract has 
expired, but not before the person has reached the age of 65 or 
if that person is unable to work. The percentage depends on the 
number of years of service as a Management Board member. The 
percentage amounts to 4% of the last yearly fixed salary prior to 
leaving for each completed year of service. The percentage can 
increase  to  a  maximum  of  55%  of  the  last  annual  salary. 
 Furthermore, a survivors’ pension will be paid as well. 

Severance payments

In the event of premature termination of the employment contract 
without an important reason, any payments to the Management 
Board are not to exceed the value of two annual remunerations 
and correspond at most to the value of the remuneration for the 
remaining term of the employment contract. If a special right of 
termination is exercised in the event of a change of control, the 
Management  Board  receives  compensation  of  three  years’ 
 remuneration, but no more than the value of the remuneration for 
the  remaining  term  of  the  employment  contract.  The  annual 
 remuneration includes the current annual fixed salary as well as 
short- and long-term variable remuneration components from 
the past fiscal year. 

Other benefits

The  members  of  the  Management  Board  are  additionally 
 compensated with a company car, which they can also use for 
personal purposes. Furthermore, Management Board members 
are reimbursed for any expenses and travel costs incurred while 
performing their duties for the Company in accordance with the 
Company’s respectively applicable guidelines. Inventor’s bonuses 
are  also  granted.  The  board  members  also  receive  employer 

grants  for  health  and  nursing  care  insurance.  The  statutory 
deductible in the amount of 10% of the damage amount of the 
D&O insurance taken out for the managers of NORMA Group is 
borne or insured privately by the members of the Management 
Board.

Retirement of the chairman of the Management Board

Bernd  Kleinhens,  the  Chairman  of  the  Management  Board  of 
NORMA Group SE, left the Management Board with effect from 
July 31, 2019. The termination agreement concluded in this con-
text  provides  for  the  service  agreement  to  be  continued  until 
March 31, 2020 (date of termination) and that Bernd Kleinhens 
will be available as an advisor to the future CEO until the end of 
his  service  agreement.  Bernd  Kleinhens  will  receive  his  fixed 
 salary until  the  date  of  termination.  The  Company  will  grant 
Bernd Kleinhens his full annual bonus for 2019; the annual bonus 
for  2020  will  be  reduced  pro  rata  temporis  to  the  date  of 
 termination. In addition, Bernd Kleinhens will receive the NORMA 
Value Added Bonus from the Long-Term Incentive Program for 
the performance period 2017-2019, which will be reduced pro 
rata  temporis  to  July  31,  2019.  The  retirement  benefit  claims 
granted remain unchanged. 

Remuneration for the period until July 31, 2019, is shown in the 
following tables. Benefits promised or granted for the period after 
July 31, 2019, amount to a total of EUR 1,480 thousand and are 
composed  as  follows:  non-performance-related  component 
thousand,  performance-related  component 
EUR  636 
EUR 645 thousand, long-term incentive components EUR 0 thou-
sand  and  pension  expense  EUR  199  thousand  (disclosure 
 pursuant to Section 314 (1) no. 6a sentence 6 letter dd) HGB).

105

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGRemuneration of the Management Board in 
fiscal year 2019

Management Board remuneration in 2019 according to the 
accounting standard DRS 17

The Management Board’s remuneration for fiscal year 2019 is 
reported in accordance with the appliable accounting principles 
(DRS 17) and the recommendations of the German Corporate 
Governance Code.

The total remuneration of the Management Board pursuant to 
Section 315e in connection with Section 315a (2) and Section 
314 (1) no. 6a sentence 5 of the Germany Commercial Code (HGB) 
is distributed among the individual members of the Management 
Board as shown in 

  TABLE 037.

Management Board remuneration in 2019

in EUR thousands 

Fixed components
Performance-related components
Long-term incentive  effect 
Total remuneration

Dr. Michael Schneider 

Dr. Friedrich Klein  
(since Oct 1, 2018)

Bernd Kleinhens 
(until July 31, 2019)

2019

423
572
438
1,433

2018

387
590
591
1,568

2019

334
409
219
962

2018

83
106
74
263

2019

310
572
181
1,063

2018

524
1,011
591
2,126

John Stephenson  
(until Jan 31, 2018)

2019

2018

n/a
n/a
n/a
n/a

24
0
8
32

Total

2019

1,067
1,553
838
3,458

T037

2018

1.018
1.707
1.264
3.989

Expenses  in  the  amount  of  EUR  1,480  thousand  were  also 
incurred for Mr. Kleinhens in fiscal year 2019 in connection with 
the  cessation  of  his  activities  in  the  current  fiscal  year  (2018: 
EUR 298 thousand in expenses for Mr. Deggim in connection with 
the cessation of his activities). 

The performance-related components include only the short-term 
annual bonuses. All other bonuses and the MSP are listed under 
long-term incentives. 

A provision was recognized for the variable compensation ele-
ments. The stock options associated with the MSP are assessed 
on an ongoing basis and included in other provisions in the income 
statement.

The benefits promised to the members of the Management Board 
in  the  event  of  the  regular  termination  of  their  activities  
(cf. Section 315e in connection with Section 315a (2) and Section 
314  (1)  no.  6a  sentence  6  HGB)  are  distributed  among  the  
individual  members  of  the  Management  Board  as  shown  in

  TABLE 038.

Overview of the promised pensions of the Board members

in EUR thousands 

Present value of pension
Expended/accrued amount

Dr. Michael Schneider

Dr. Friedrich Klein  
(since Oct 1, 2018)

Bernd Kleinhens 
(until July 31, 2019)

2019

1,843
838

2018

1,005
526

2019

367
314

2018

53
53

2019

847
279

2018

371
371

Total

2019

3,057
1,431

T038

2018

1,429
950

The present value of all pension commitments to former members of the Management Board and their surviving dependents amounted to EUR 847 thousand as of December 31, 2019 (2018: 
EUR 0  thousand).

106

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGRemuneration of the Management Board in 2019 in accordance with the German Corporate Governance Code

In accordance with the German Corporate Governance Code in the version dated February 7, 2017, the remuneration of the Management Board is broken down by grant for the year under review and 
inflow in or for the year under review as follows – the models recommended in the Code are used for presentation: 

Remuneration granted to the Management Board

Dr. Michael Schneider 
2019 (Min)

2019 (Max)

2018

2019

2019 (Min)

2019 (Max)

2018

2019

2019 (Min)

2019 (Max)

Dr. Friedrich Klein  
(since Oct 1, 2018)

Bernd Kleinhens 
(until July 31, 2019)

in EUR thousands 

Fixed remuneration
Benefits
Total
One-year variable 
remuneration
Multi-year variable 
remuneration

Other perennial 
remuneration

Subtotal
Pension expenses
Total remuneration

2019

396
27
423

572

438
1,010
357
1,790

396
27
423

0

0
0
357
780

396
27
423

990

594
1,584
357
2,364

360
27
387

590

591
1,181
225
1,793

324
10
334

409

219
628
266
1,228

324
10
334

0

0
0
266
600

324
10
334

648

324
972
266
1,572

81
2
83

106

74
180
65
328

in EUR thousands 

2019

2019 (Min)

2019 (Max)

2018

2019

2019 (Min)

2019 (Max)

2018

Werner Deggim 
(until Dec 31, 2017)

John Stephenson 
(until Jan 31, 2018)

Fixed remuneration
Benefits
Total
One-year variable 
remuneration
Multi-year variable 
remuneration

Other perennial 
remuneration

Subtotal
Pension expenses
Total remuneration

0
0
0

0

0
0
0
0

0
0
0

0

0
0
0
0

0
0
0

0

0
0
0
0

230
4
234

0

0
0
0
234

0
0
0

0

0
0
0
0

0
0
0

0

0
0
0
0

0
0
0

0

0
0
0
0

23
1
24

0

0
0
0
24

294
16
310

572

256
828
279
1,417

2019

1,014
53
1,067

1,553

913
2,466
902
4,435

294
16
310

0

0
0
279
589

294
16
310

735

441
1,176
279
1,765

Total

2019 (Min)

2019 (Max)

1,014
53
1,067

0

0
0
902
1,969

1,014
53
1,067

2,373

1,359
3,732
902
5,701

T039

2018

504
20
524

1,011

591
1,602
473
2,599

2018

1,198
54
1,252

1,707

1,256
2,963
763
4,978

107

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGInflow from Management Board member remuneration

T040

in EUR thousands 

Fixed remuneration

Benefits

Total

One-year variable remuneration

Multi-year variable remuneration

LTI tranche 2016 – 2017

LTI tranche 2015 – 2017

Matching  Stock Program 
2014 – – 2018

Other perennial remuneration

Subtotal

Pension expenses

Total remuneration

Dr. Michael Schneider

Dr. Friedrich Klein  
(since Oct 1, 2018)

Bernd Kleinhens 
(until July 31, 2019)

John Stephenson 
(until Jan 31, 2018)

Total

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

396

27

423

572

0

0

0

438

1,010

357

1,790

360

27

387

590

0

0

0

591

1,181

225

1,793

324

10

334

409

0

0

0

219

628

266

1,228

81

2

83

106

0

0

0

74

180

65

328

294

16

310

572

113

0

0

256

941

279

1,530

504

20

524

1,011

0

230

718

591

2,550

473

3,547

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

23

1

24

0

0

217

670

0

887

0

911

1,014

53

1,067

1,553

113

0

0

913

2,579

902

4,548

968

50

1,018

1,707

0

447

1,388

1,256

4,798

763

6,579

Furthermore, the former members of the Management Board Mr. Kleinhens, Mr. Deggim and Mr. Stephenson received a total of EUR 1,144 thousand in fiscal year 2019 (payments made in 2018: 
EUR 1,662 thousand to Mr. Deggim).

108

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGRemuneration of the Supervisory Board

The remuneration for the Chairman and the Vice Chairman of the 
Supervisory Board was calculated separately in accordance with 
the recommendations of the German Corporate Governance Code 
in  the  version  dated  February  7,  2017.  The  Chairman  is  paid 
 double the remuneration of the other members of the Supervisory 
Board, and the Vice Chairman is paid one and a half times this 
amount. In addition, the Chairman and members of the  Supervisory 
Board’s committees are remunerated separately. The Supervisory 
Board members will be remunerated for their activities on the day 
after the 2020 Annual General Meeting as follows:

Remuneration of the Supervisory Board in 2019

T041

Supervisory  Board member

Membership / Chairman of a committee

Remuneration in EUR 

Lars M. Berg

Chairman of the Supervisory Board

Erika Schulte

Vice Chairwoman of the Supervisory Board

Chairman of the General and Nomination 
Committee 

Rita Forst 

Günter Hauptmann

Member of the Audit Committee

Member of the Strategy Committee  
(since May 22, 2019)

Member of the Strategy Committee  
(since May 22, 2019)

Member of the Audit Committee  
(until May 21, 2019)

Chairman of the Strategy Committee  
(since May 22, 2019)

Member of the General and Nomination 
Committee

Dr. Knut J. Michelberger

Chairman of the Audit Committee

Mark Wilhelms 

Total

Member of the General and Nomination 
Committee

Member of the Audit Committee  
(since May 22, 2019)

110,000.00

91,136.99

60,000.00

75,342.47

95,000.00

56,136.99

487,616.45

No remuneration was paid to Supervisory Board members in  fiscal 
year 2019 for services personally rendered (in particular advisory 
and brokerage services).

Furthermore, the Supervisory Board members are reimbursed for 
any expenses and travel costs incurred while performing their 

duties  for  the  Company  in  accordance  with  the  Company’s 
 respectively applicable guidelines. The members of the  Supervisory 
Board arrange private insurance or are personally responsible for 
the statutory deductible of 10% of the amount of loss up to a limit 
of 1.5 annual salaries for the D&O insurance policy carried for the 
Management Board and the Supervisory Board of NORMA Group.

109

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGOther Legally Required Disclosures

An overview of the information required under Section 315a para-
graph 1 of the German Commercial Code (Handelsgesetzbuch, 
HGB) is presented below:

same way as other shareholders in accordance with applicable 
legislation and the Articles of Association.

Section 315a (1) no. 1 HGB

NORMA Group SE’s share capital totalled EUR 31,862,400.00 on 
December 31, 2019. This is divided into 31,862,400 registered 
shares with no par value. Each share entitles the bearer to one 
vote. There are no other classes of shares. NORMA Group SE 
holds no treasury shares.

Section 315a (1) no. 2 HGB

The Management Board of NORMA Group SE is not aware of any 
restrictions affecting voting rights or the transfer of shares or any 
agreements between  shareholders which could  result in such 
restrictions.

Section 315a (1) no. 3 HGB

There  are  no  direct  or  indirect  capital  holdings  exceeding  one 
tenth of the voting rights other than those voting rights listed in 
the Notes to the Consolidated Financial Statements.

Section 315a (1) no. 4 HGB

There are no shares in NORMA Group SE that confer special con-
trol rights to the holder.

Section 315a (1) no. 5 HGB

There are no employee share plans through which employees 
can  acquire  shares  of  NORMA  Group  SE.  Employees  with 
 shareholdings in NORMA Group SE exercise control rights in the 

Section 315a (1) no. 6 HGB

Management Board members are appointed and dismissed in 
accordance  with  Section  84  et  seq.  of  the  German  Stock 
 Corporation Act (Aktiengesetz, AktG). The Articles of Association 
of NORMA Group SE do not contain any provisions related to this 
issue that contradict the applicable legislation. The Supervisory 
Board  is  responsible  for  determining  the  concrete  number  of 
 members on the Management Board. It can nominate a  Chairman 
and Vice Chairman of the Management Board or a Management 
Board spokesperson and a deputy spokesperson.

Changes to the Articles of Association are to be decided on by 
the Annual General Meeting in accordance with Section 179 (1) 
AktG. In accordance with Section 179 (1) sentence 2 AktG, the 
Annual General Meeting can authorize the Supervisory Board to 
make changes which affect only the wording of the Articles of 
Association. The Annual General Meeting of NORMA Group SE 
has chosen to do so: According to Article 14 (2) of the Articles of 
Association, the Supervisory Board is authorized to make changes 
to the Articles of Association which only affect their wording. In 
accordance  with  Article  20  sentence  3  of  the  Articles  of 
 Association, a simple majority of votes submitted is sufficient for 
a resolution on changing the Articles of Association if at least half 
of the share capital is represented when the resolution is adopted 
and a different majority is not required under the law. 

The Supervisory Board is authorized to amend the wording of 
article 6 of the Articles of Association to reflect the issue of the 
new shares from Conditional Capital 2015. The same will apply 
insofar as the authorization to issue convertible bonds, bonds 
with  warrants,  and / or  participation  rights  with  or  without 
 conversion or option rights or conversion or option obligations in 

accordance with the Annual General Meeting’s resolution of May 
20, 2015, is not exercised during the term of the authorization or 
the  corresponding  option  or  conversion  rights  or  option  or 
 conversion obligations have lapsed because the exercise periods 
have expired or for another reason.

The Supervisory Board is authorized to amend the wording of 
Article 5 of the Articles of Association in accordance with the 
issuance  of  new  shares  from  Authorized  Capital  2015  and, 
 provided that Authorized Capital 2015 has not been utilized or 
not been fully utilized by May 19, 2020, adjust the authorization 
after that deadline has expired.

The Management Board may determine that the share capital is 
to remain unchanged in the event that shares will be withdrawn 
and, instead, be increased by withdrawing a percentage of the 
remaining shares in the share capital pursuant to Section 8 (3) 
German Stock Corporation Act. In this case, the Management 
Board is authorized to adjust the number of shares in the Articles 
of Association.

Section 315a (1) no. 7 HGB 

Authorized capital  

In accordance with the resolution passed at the Annual General 
Meeting on May 20, 2015, the Management Board is authorized, 
with the Supervisory Board’s consent, to increase the Company’s 
share capital once or repeatedly by up to a total of EUR 12,744,960 
on  or  before  May  19,  2020,  by  issuing  up  to  12,744,960  new 
 registered shares against cash and / or non­cash contributions 
(Authorized Capital 2015).

The  Management  Board  is  authorized,  with  the  Supervisory 
Board’s consent, to exclude the shareholders’ subscription rights 

110

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGwholly  or  in  part,  once  or  repeatedly,  in  accordance  with  the  
 following provisions: 

•  to exclude the shareholders’ subscription rights for fractional 

amounts; 

•  if and to the extent that it is necessary to grant the bearers or 
creditors of conversion or option rights and / or the bearers or 
creditors of financing instruments carrying conversion or 
option obligations which were or are issued by 
NORMA Group SE, or by a domestic or foreign Company in 
which NORMA Group SE holds directly or indirectly the 
majority of the votes and capital; 

•  in the case of a capital increase against cash contributions 
pursuant or according to Section 186 (3), sentence 4 AktG, 
if the par value of the new shares is not substantially lower 
than the stock exchange price of the already listed shares in 
the Company and if the new shares which were issued under 
exclusion of the subscription right do not exceed a propor-
tional amount of 10% of the share capital in total; 

•  in case of capital increases against non-cash contributions, 
in particular for the purpose of acquiring enterprises, parts 
of enterprises or interests in enterprises.

The Authorized Capital 2011/II which was resolved by the Annual 
General Meeting on April 6, 2011, has thus been cancelled by 
resolution of the Annual General Meeting on May 20, 2015.  Article 
5 of the Articles of Association of NORMA Group SE has been 
changed accordingly.

Conditional capital  

The  Management  Board  is  authorized  to  issue,  with  the 
 Supervisory  Board’s  consent,  once  or  repeatedly  on  or  before 
May 19,  2020,  bearer  or  registered  convertible  bonds  and / or 
bonds  with  warrants  and / or  participation  rights  carrying  a 
 conversion or option right and / or conversion or option obligation 
(or a combination of these instruments) in a total nominal amount 

of up to EUR 200,000,000 with or without a limited maturity term 
(hereinafter referred to collectively as ‘bonds’) and to grant the 
creditors of bonds conversion / option rights and / or lay down for 
the creditors of bonds conversion / option obligations to subscribe 
to a total of up to 3,186,240 new registered shares of the  Company 
with a pro rata amount of the share capital of a total of up to 
EUR 3,186,240 in accordance with the terms and conditions of 
the bonds.

The share capital of the Company is conditionally increased by 
up to EUR 3,186,240 through an issuance of up to 3,186,240 new 
registered shares (Conditional Capital 2015).

The  purpose  of  Conditional  Capital  is  to  issue  shares  to  the 
 creditors  of  convertible  bonds  and / or  bonds  with  warrants 
and / or participation rights carrying an option / conversion right 
and / or a conversion / option obligation (or a combination of such 
 instruments), which will be issued based on the authorizations 
granted by the Annual General Meeting of NORMA Group SE on 
May  20,  2015,  or  domestic  or  foreign  companies  in  which 
NORMA Group SE directly or indirectly holds the majority of the 
votes and the capital.

New shares are issued at the conversion or option price to be 
determined  in  each  case  in  accordance  with  the  respective 
 authorization. The conditional increase in capital will be performed 
only insofar as the bearers of conversion or option rights based 
on the aforementioned bonds or participation rights exercise their 
conversion or option rights or conversion or option obligations 
that are based on such bonds are fulfilled, and insofar as the 
 conversion or option rights and / or conversion or option  obligations 
are not satisfied through own shares, shares from authorized 
capital or other consideration.

The new shares will participate in the profit as of the beginning 
of the fiscal year in which they are issued; notwithstanding the 
above, the Management Board may, if permitted by law, resolve 

with the consent of the Supervisory Board that the new shares 
be able to participate in the profit as of the beginning of an  earlier 
fiscal year for which, at the time of their issue, the Annual  General 
Meeting  has  not  yet  resolved  on  the  appropriation  of  the  net 
retained profit.

The authorization of the Management Board to issue warrants 
and convertible bonds and participation rights with warrants and 
convertible rights and Conditional Capital 2011 resolved by the 
Annual  General  Meeting  on  April  6,  2011,  were  cancelled  by 
shareholder resolution on May 20, 2015. Article 6 of the Articles 
of  Association  of  NORMA  Group  SE  has  been  amended 
 accordingly.

Authorization to acquire own shares

Pursuant to the resolution of the Annual General Meeting on May 
20, 2015, NORMA Group SE is authorized to acquire up to a total 
of 10% of its own share capital at the time at which the resolu-
tion was adopted or – in the event that this value is lower – at the 
time that the authorization is exercised via the stock exchange or 
via a public purchase offer on or before May 19, 2020, for any 
permissible  purpose.  This  authorization  may  be  exercised  by 
NORMA  Group  SE  in  whole  or  in  partial  amounts,  once  or 
 repeatedly, in pursuit of one or more purposes, but also be carried 
out by companies that are dependent on NORMA Group SE or in 
which NORMA Group SE holds a majority of the shares, or on its 
or their account. If the shares are acquired on the stock exchange, 
the  equivalent  value  per  share  that  is  paid  (without  ancillary 
acquisition  costs)  may  not  exceed  the  price  of  the  share  in 
NORMA Group SE in the Xetra trading system (or a comparable 
successor  system),  as  determined  on  the  trading  day  in 
 Frankfurt / Main by the opening auction, by more than 10% and 
not fall below it by more than 20%. If the acquisition is effected 
by way of a public purchase offer, the purchase price offered or 
the  threshold  values  of  the  purchase  price  margin  (excluding 
 ancillary  acquisition costs) may not exceed the closing price of 

111

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING•  to issue in connection with share-based payments and 

employee share participation programs. The purchase right 
of shareholders to these own shares is excluded in the event 
of an appropriate use. 

NORMA Group SE is authorized to acquire its own shares within 
the framework of the aforementioned, related to the share  capital 
limits, and by using derivatives such as put options, call options, 
forward purchases or a combination of these instruments and to 
take out derivative transactions. The acquisition of shares by using 
derivatives is limited to a number of shares that does not exceed 
a proportionate amount of 5% of the existing share capital at 
the time.

Section 315a (1) no. 8 HGB

NORMA Group’s financing agreements including the contracts 
for the promissory notes include the typical Change of Control 
Clause. In the event of a takeover by a third party, the possibility 
that NORMA Group would not be able to finance itself at similarly 
favorable terms and conditions cannot be ruled out.

Section 315a (1) no. 9 HGB

NORMA Group SE has no agreements in place that provide com-
pensation for members of the Management Board or employees 
in the event of a takeover bid. Please see the Remuneration Report 
for further details. 

  REMUNERATION REPORT, P. 102.

the NORMA Group SE share in the Xetra trading system (or a 
comparable  successor  system)  on  the  third  trading  day  in 
 Frankfurt / Main prior to the day of the public announcement of 
the offer by more than 10% and not fall below it by more than 
20%. Should the relevant price vary by a not inconsiderable extent 
 following the publication of the public purchase offer, the offer 
may be adjusted. In this case, the closing price on the third  trading 
day in Frankfurt / Main prior to the public announcement will be 
based on any adjustment that has been made.

The  Management  Board  is  authorized  to  use  shares  of  the 
 Company for any legal purpose, once or repeatedly, in whole or 
in  part,  and  also  through  dependent  or  majority-owned 
NORMA  Group  SE  related  companies  or  through  third  parties 
acting  on  their  behalf  or  on  behalf  of  NORMA  Group  SE.  In 
 particular, the shares acquired may be redeemed without such 
redemption  or  its  implementation  requiring  a  shareholder 
 resolution. The cancellation leads in principle to a capital  reduction. 
The Management Board may alternatively determine that the 
share capital is to remain unchanged upon redemption. In  addition, 
the Management Board is expressly authorized to use the shares 
acquired under this authorization on one or more occasions, in 
whole or in part, individually or jointly, and also by dependent or 
majority-owned NORMA Group SE related companies or, on their 
account or third parties acting on the account of NORMA Group 
SE as follows: 

•  for sale against cash, provided that the price is not significantly 
below the stock market price of shares of the Company at the 
time of sale (simplified exclusion of subscription rights in accor-
dance with Sections 186 (3) sentence 4, 71 (1) no. 8 sentence 
5 half-sentence 2, AktG, is limited to a  maximum of 10% of the 
share capital),

•  for sale against payment in kind, particularly for the acquisi-
tion of companies, parts of companies or participations in 
companies, 

•  to meet obligations under conversion or option rights or 

 obligations to act or option,

Report on Transactions with 
Related Parties 

In fiscal year 2019, there were no significant transactions with 
related companies or persons besides the minority activities of 
members of the Management Board described in the Corporate 
Governance Report.

112

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGCon sol idated 
Fin an c ial  Statements

114 

115 

116  

117  

118 

203 

205 

206 

Consolidated Statement of Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Cash Flows 

Consolidated Statement of Changes in Equity 

Notes to the Consolidated Financial Statements 

Appendix to the Notes to the Consolidated Financial Statements 

Responsibility Statement 

Independent Auditor’s Report

Con solidated State me nt of Co m p reh e n si ve   In com e

Consolidated Statement of Comprehensive Income

in EUR thousands

Revenue
Changes in inventories of finished goods and work in progress
Other own work capitalized
Raw materials and consumables used
Gross profit
Other operating income
Other operating expenses
Employee benefits expense
Depreciation and amortization
Operating profit

Financial income
Financial costs
Financial costs – net
Profit before income tax
Income taxes
Profit for the period

Other comprehensive income for the period, net of tax
Other comprehensive income that can be reclassified to profit or loss, net of tax
Exchange differences on translation of foreign operations
Cash flow hedges, net of tax
Costs of hedging, net of tax 
Other comprehensive income that cannot be reclassified to profit or loss, net of tax
Remeasurements of post-employment benefit obligations, net of tax
Other comprehensive income for the period, net of tax
Total comprehensive income for the period

Profit attributable to
Shareholders of the parent
Non-controlling interests

Total comprehensive income attributable to
Shareholders of the parent
Non-controlling interests

(Un)diluted earnings per share (in EUR)

Note

(8)

(9)

(10)
(11)
(12)
(18, 19)

(13)

(16)

(24)
(21, 24)
(21, 24)

(24, 26)

2019

1,100,096
3,045
4,910
– 477,628
630,423
13,630
– 157,879
– 312,376
– 77,116
96,682

1,460
– 16,950
– 15,490
81,192
– 22,743
58,449

7,210
8,893
– 1,750
67
– 1,519
– 1,519
5,691
64,140 

58,422
27
58,449

64,236
– 96
64,140 

(15) 

1.83

T042

2018

1,084,140
10,383
5,197
– 473,551
626,169
15,589
– 162,016
– 282,768
– 63,429
133,545

2,703
– 14,371
– 11,668
121,877
– 30,089
91,788

10,749
10,068
748
– 67
– 214
– 214
10,535
102,323 

91,873
– 85
91,788

102,540
– 217
102,323 

2.88

114

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGCon solidated State me nt of F in a n c i a l Po sit ion

Consolidated Statement of Financial Position

T043

Note

Dec 31, 2019

Dec 31, 2018

in EUR thousands 

Note

Dec 31, 2019

Dec 31, 2018

Equity and Liabilities

Assets

in EUR thousands 

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Other non-financial assets
Derivative financial assets
Income tax assets
Deferred income tax assets

Current assets
Inventories
Other non-financial assets
Other financial assets
Derivative financial assets
Income tax assets
Trade and other receivables
Contract assets
Cash and cash equivalents

Total assets

1,514,340

1,471,686

(18)
(18)
(19)
(23)
(21)

(17)

(22)
(23)
(21) 
(21)

(21)
(8)
(29)

393,087
265,407
290,843
2,792
120
1,173
9,375
962,797

173,249
21,933
4,792
330
8,607
162,386
525
179,721
551,543

389,505
283,394
243,326
2,404
2,180
878
6,571
928,258

178,107
17,984
5,231
584
6,807
143,138
1,185
190,392
543,428

Equity attributable to equity holders of the parent
Subscribed capital
Capital reserve
Other reserves
Retained earnings
Equity attributable to shareholders
Non-controlling interests
Total equity

Liabilities
Non-current liabilities
Retirement benefit obligations
Provisions
Borrowings
Other non-financial liabilities
Contract liabilities
Lease liabilities
Other financial liabilities
Derivative financial liabilities
Deferred income tax liabilities

Current liabilities
Provisions
Borrowings
Other non-financial liabilities
Contract liabilities
Lease liabilities
Other financial liabilities
Derivative financial liabilities
Income tax liabilities
Trade and other payables

Total liabilities

Total equity and liabilities

31,862
210,323
9,850
375,843
627,878
1,576
629,454

15,890
5,984
495,927
356
103
30,168
1,630
684
69,562
620,304

8,543
45,971
36,665
420
8,427
17,496
229
3,712
143,119
264,582
884,886

(24)

(26)
(27)
(21)
(28)
(8)

(21)
(21)
(17)

(27)
(21)
(28)
(8)

(21)
(21)

(21)

31,862
210,323
2,517
356,022
600,724
1,717
602,441

12,804
7,260
455,759
431
149
0
1,992
605
73,099
552,099

8,750
113,332
26,984
453
0
18,866
153
6,580
142,028
317,146
869,245

1,514,340

1,471,686

115

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
Con solidated State me nt of Ca s h  F l ows

Consolidated Statement of Cash Flows

in EUR thousands

Operating activities

Profit for the period
Depreciation and amortization
Gain (–)/loss (+) on disposal of property, plant and equipment
Change in provisions
Change in deferred taxes
Change in inventories, trade account receivables and other receivables, which are not attributable to investing or financing activities
Change in trade and other payables, which are not attributable to investing or financing activities
Change in reverse factoring liabilities
Payments for share-based payments
Interest expenses in the period
Income (–)/expenses (+) due to measurement of derivatives
Other non-cash expenses (+)/income (–)

Cash flow from operating activities

thereof interest received
thereof income taxes

Investing activities

Payments for acquisitions of subsidiaries, net
Investments in property, plant and equipment and intangible assets
Proceeds from the sale of property, plant and equipment

Cash flow from investing activities
Financing activities

Payments for the acquisition of non-controlling interests
Interest paid
Dividends paid to shareholders
Dividends paid to non-controlling interests
Proceeds from borrowings
Repayment of borrowings
Proceeds from/ repayment of derivatives
Repayment of lease liabilities
Cash flow from financing activities
Net change in cash and cash equivalents
Cash and cash equivalents at the beginning of the year
Effect of foreign exchange rates on cash and cash equivalents
Cash and cash equivalents at the end of the period

Note

2019

(18, 19)

(26, 27)
(17)
(21, 22, 23)
(21, 28)

(29)

(29)
(18, 19)

(24)

(21)
(21)

(29) 

58,449
77,116
17
364
– 5,254
– 15,299
5,557
2,135
– 1,045
15,008
73
– 38
137,083
1,007
– 32,879

0
– 57,784
751
– 57,033

0
– 15,070
– 35,049
– 43
263,664
– 296,600
– 83
– 10,058
– 93,239
– 13,189
190,392
2,518
179,721

T044

2018

91,788
63,429
184
777
– 5,401
– 2,651
– 20,960
– 6,198
– 3,513
13,218
436
– 266
130,843
484
– 33,072

– 69,797
– 60,842
1,131
– 129,508

– 1,121
– 13,676
– 33,456
– 134
117,467
– 37,266
– 409
– 123
31,282
32,617
155,323
2,452
190,392

116

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGCon solidated State me nt of C h an g e s  in   E q uit y

Consolidated Statement of Changes in Equity

in EUR thousands

Balance as of December 31, 2017 (as reported)
Effects of IFRS 9
Balance as of January 1, 2018
Result for the period
Exchange differences on translation of foreign operations
Cash flow hedges, net of tax
Remeasurements of post-employment benefit  obligations, net of tax
Total comprehensive income for the period
Dividends paid 
Dividends paid to non-controlling interests
Acquisition of non-controlling interests
Total transactions with owners for the period

Balance as of December 31, 2018 (as reported)
Effects of IFRS 16

Balance as of January 1, 2019
Changes in equity for the period
Result for the period
Exchange differences on translation of foreign operations
Cash flow hedges, net of tax
Remeasurements of post-employment benefit  obligations, net of tax
Total comprehensive income for the period
Dividends paid 
Dividends paid to non-controlling interests
Total transactions with owners for the period

Attributable to equity holders of the parent

Subscribed 

Note

 capital Capital  reserve Other  reserves

 31,862   

 210,323   

– 8,364   

31,862

210,323

– 8,364

0
0

0

0

0

31,862

210,323

10,200
681

10,881

0

2,517

Retained 
 earnings

 298,077   
– 600
297,477
91,873

– 214
91,659
– 33,456

342
– 33,114

356,022
– 2,033

 Total 

 531,898   
– 600
531,298
91,873
10,200
681
– 214
102,540
– 33,456
0
342
– 33,114

600,724
– 2,033

31,862

210,323

2,517

353,989

598,691

9,016
– 1,683

7,333

58,422

– 1,519
56,903
– 35,049

0

– 35,049

58,422
9,016
– 1,683
– 1,519
64,236
– 35,049
0
– 35,049

0

0

0

0

(21)
(24, 26)

(24)

(24)

(21)
(24, 26)

(24)

T045

Non- controlling 
interests

Total equity

2,423
– 13
2,410
– 85
– 132

– 217

– 134
– 342 
– 476

1,717
– 2

1,715

27
– 123

– 96

– 43
– 43

 534,321   
– 613
533,708
91,788
10,068
681
– 214
102,323
– 33,456
– 134
0
– 33,114

602,441
– 2,035

600,406

58,449
8,893
– 1,683
– 1,519
64,140
– 35,049
– 43
– 35,092

Balance as of December 31, 2019

31,862

210,323

9,850

375,843

627,878

1,576

629,454

117

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNotes to the  Con so l idate d Fin ancial  Sta tem en ts

General information

1. Group information

NORMA  Group  SE  is  the  ultimate  parent  Company  of 
NORMA Group. Its headquarters are located at 63477 Maintal, 
Edisonstrasse 4, in the vicinity of Frankfurt, Germany, and the 
Company is registered in the commercial register of Hanau under 
the number HRB 94473. NORMA Group SE and its affiliated Group 
subsidiaries operate in the market as ‘NORMA Group’.

NORMA Group has been listed in the Prime Standard of Frankfurt 
Stock  Exchange’s Regulated Market since April 8, 2011. For a 
detailed overview of NORMA Group’s shareholdings, please refer 
to the 

  APPENDIX TO THE  NOTES:   ‘ VOTING  R IGHTS’.

NORMA Group SE was established in 2006 as a result of the 
merger of Rasmussen GmbH and the ABA Group. Rasmussen 
was  founded  in  1949  as  Rasmussen  GmbH  in  Germany.  It 
 manufactured connecting and retaining elements as well as fluid 
conveying conduits such as monolayer and multilayer tubes and 
corrugated tubes. All products were marketed globally under the 
NORMA brand. ABA Group was founded in 1896 in Sweden. The 
Group has since developed into a leading multinational company 
specializing in the design and production of hose and pipe clamps, 
as well as connectors for many worldwide applications.

NORMA  Group  markets  its  products  to  its  customers  via  two  
 different market channels: Engineered Joining Technology (EJT) 
and Distribution Services (DS).

law as set forth in Section 315e of the German Commercial Code 
(HGB) for the year ended December 31, 2019. 

For Engineered Joining Technology (EJT) customers, NORMA Group 
offers  tailor-made  solutions  and  special  engineered  joining 
 systems. To effectively fulfill special requirements, NORMA Group 
builds  on  extensive  industry  and  application  knowledge,  a 
 successful  track  record  of  innovation  and  long-standing 
 relationships with all its key customers. 

The Consolidated Statement of Comprehensive Income has been 
prepared in accordance with the total cost method.

The Consolidated Financial Statements of NORMA Group SE were 
prepared by the Management Board on  March 23, 2020, and are 
scheduled to be released for publication after approval by the 
Supervisory Board on March 24, 2020. 

For Distribution Services (DS) customers, NORMA Group offers a 
wide range of standard fastening and fixing products. Further-
more, NORMA Group offers a broad technological and innovative 
product  portfolio  which  includes  brands  like  ABA®,  Breeze®, 
Clamp-All®,  CONNECTORS®,  FISH®,  Five  Star®,  Gemi®,  NDS®, 
NORMA®, Raindrip®, R.G.RAY®, Serflex®, TORCA and  TRUSTLENE®.

2. Basis of preparation

The principal accounting policies applied in the preparation of 
these Consolidated Financial Statements are set out below. These 
policies have been consistently applied to all the years presented, 
unless otherwise stated.

The  Consolidated  Financial  Statements  of  NORMA  Group  are 
being filed with and published in the German Federal Gazette 
(Bundesanzeiger).

The preparation of financial statements in conformity with IFRS 
requires the Management Board the use of certain accounting 
estimates. It is also required to exercise its judgment in the pro-
cess of applying the Group’s accounting policies. The areas involv-
ing a higher degree of judgment or complexity or areas where 
assumptions and estimates are significant to the Consolidated 
Financial   Statements  are  disclosed  in 

  N OT E   6   ‘ C R I T I C A L 

ACCOUNTING  ESTIMATES AND JUDGMENTS’. 

In  past  decades,  NORMA  Group  has,  driven  by  its  successful 
acquisitions  and  continuous  technological  innovation  with 
 products and operations, developed into a Group of companies 
of global importance. 

The Consolidated Financial Statements of NORMA Group have 
been  prepared  in  accordance  with  International  Financial 
 Reporting Standards and the relevant interpretations as adopted 
by the EU (IFRS) as well as with the regulations under  commercial 

118

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING reclassification within the Statement of Comprehensive Income 
of the leasing installments previously recognized as operating 
expenses  to  depreciation  and  interest  expense  and  thus  an 
increase in EBITDA (by the full reclassification  effect) as well as 
EBITA  and  EBIT  (by  the  reclassification  effect  attributable  to 
 interest). In the Statement of Cash Flows, the cash flows from 
 operating activities attributable to the payments for capitalized 
leases  have  been  reclassified  from  cash  flow  from  operating 
 activities to cash flow from financing activities.

The  effects  of  the  first-time  application  of  IFRS  16  on  the 
 Consolidated  Statement  of  Financial  Positions  as  of  Janu-
ary 1, 2019, and the effects on the Consolidated Statement of 
Comprehensive Income and the Consolidated Statement of Cash 
Flows for the period from January 1 to December 31, 2019 are 
presented in the following:

Accounting standards applied for the first time in the 
current fiscal year

•  The recognition of leases with a remaining term of less than 

12 months as of January 1, 2019 as current leases.

IFRS 16

Due to the first-time adoption of IFRS 16 since January 1, 2019, 
the  Group’s  Consolidated  Financial  Statements  have  been 
affected by changes in accounting policies in the following areas. 
NORMA Group applied the modified retrospective method for the 
first time adoption as of January 1, 2019, for accounting purposes 
as  lessee, i.e. the cumulative adjustment effects at the time of 
first-time application have been recognized as a charge to equity 
against retained earnings and the comparative figures for the 
previous  year’s  periods  have  not  been  adjusted.  For  previous 
 operating leases that do not end in 2019, the Group recognizes 
a lease liability at the present value of the future lease payments 
(taking into account any extension options) as of January 1, 2019. 
The weighted avarage interest rate applied in the NORMA Group 
was 3.08%.

•  The non-inclusion of initial direct costs in the measurement of 

rights of use on the date of initial application.

•  Subsequent consideration of the current state of knowledge 

when determining the term of leases for contracts with 
renewal or termination options. 

The Group has elected not to change the original carrying amounts 
of assets and liabilities under finance leases existing on the date 
of first-time adoption of IFRS 16.

The  effects  of  the  first  time  adoption  of  IFRS  16  on  retained 
 earnings are as follows: 

Retained earnings reconciliation: 
IFRS 16

T046

in EUR thousands

Retained earnings 

The corresponding rights of use are calculated as if IFRS 16 had 
been applied since the beginning of the lease. Both, the rights of 
use and the future lease payments are mainly discounted using 
the  lessee’s  marginal  borrowing  rate  at  the  date  of  initial 
 application.

Retained earnings as of December 31, 2018

Effects of IFRS 16

of which deferred taxes

Retained earnings as of January 1, 2019

356,022

– 2,033

614

353,989

Applied simplifications
The Group made use of the following simplifications when IFRS 
16 was applied for the first time:

•  Assumption of the previous assessment of whether a lease is 

encumbered.

For the majority of leases, the Group as lessee recognizes a right 
of use asset  under IFRS 16 and a corresponding lease liability. 
The  lease  liability  must  be  compounded  in  the  subsequent 
 valuation and the right of use must be depreciated. Besides the 
resulting  balance  sheet  extension,  under  IFRS  16,  there  is  a 

119

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGReconciliation Consolidated Statement of Financial Position IFRS 16

T047

in EUR thousands

Non-current assets
Property, plant and equipment
Deferred income tax assets
Other non-current assets

Current assets
Other current assets

Total assets

Equity
Retained earnings
Other equity

Liabilities
Non-current liabilities
Lease liabilities
Other financial liabilities
Deferred income tax liabilities

Other non-current liabilities

Current liabilities
Lease liabilities
Other financial liabilities
Other current liabilities

Total liabilities
Total equity and liabilities

Dec 31, 2018 
as originally 
 presented

IFRS 16

Jan 1, 2019 
restated

 243,326   
6,571
678,361
928,258

543,428
543,428
1,471,686

356,022
246,419
602,441

0
1,992
73,099

477,008
552,099

0
18,866
298,280
317,146
869,245
1,471,686

 31,980   
620

32,600

0
32,600

– 2,033
– 2
– 2,035

26,180
– 16
6

26,170

8,481
– 16

8,465
34,635
32,600

275,306
7,191
678,361
960,858

543,428
543,428
1,504,286

353,989
246,417
600,406

26,180
1,976
73,105

477,008
578,269

8,481
18,850
298,280
325,611
903,880
1,504,286

The  difference  between  the  nominal  values  of  the  payments 
expected as of  December 31, 2018; for operating leases in the 
amount  of  EUR 21,905  thousand  and  the  lease  liabilities  of 
EUR 34,661 thousand recorded in the opening balance sheet is 
mainly due to the reassessment of the lease terms in accordance 
with the requirements of IFRS 16. Sufficiently secure extension 
or termination options were taken into account when determin-
ing the lease payments to be recognized as liabilities and resulted 
in net in a higher value to be recognized. The non- inclusion of 
lease payments for certain low-value and short-term leases and 
the discounting of the lease liability in accordance with IFRS 16 
had the opposite effect. 

The Right of use relate to the following types of assets:

Carrying amounts rights of use

T048

Carrying amounts

in EUR thousands

Dec 31, 2019

Jan 1, 2019

Land and buildings

36,834

27,778

Machinery and tools

Forklifts and  warehouse

Office and IT  equipment

Company cars

Total 

247

1,429

233

2,170

182

1,691

291

2,038

40,913

31,980

120

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIn contrast to the previous approach, according to which expenses 
for operating leases were shown in full in operating profit, under 
IFRS 16, for capitalized leases, only the amortization of rights of 
use is allocated to  operating profit. Interest expenses from the 
compounding of lease liabilities are shown in the financial result. 
Compared  to  the   previous  method,  this  relieves  the  operating 
profit by EUR 1,031 thousand in 2019.

Reconciliation for Consolidated Statement of Comprehensive Income IFRS 16

T049

in EUR thousands

Revenue
Changes in inventories of finished goods and work in progress
Other own work capitalized
Raw materials and consumables used
Gross profit
Other operating income
Other operating expenses
Employee benefits expense
Depreciation and amortization
Operating profit
Financial income
Financial costs
Financial costs – net
Profit before income tax
Income taxes
Profit for the Period
Other comprehensive income for the period, net of tax
Other comprehensive income that can be reclassified to profit or loss, net of tax
Exchange differences on translation of foreign operations
Cash flow hedges, net of tax
Other comprehensive income that cannot be reclassified to profit or loss net of tax
Remeasurements of post-employment benefit obligations net of tax
Other comprehensive income for the period, net of tax
Total Comprehensive Income for the Period
Profit attributable to

Shareholders of the parent
Non-controlling interests

Total comprehensive income attributable to

Shareholders of the parent
Non-controlling interests

(Un)diluted earnings per share (in EUR)

2019

1,100,096
3,045
4,910
– 477,628
630,423
13,630
– 157,879
– 312,376
– 77,116
96,682
1,460
– 16,950
– 15,490
81,192
– 22,743
58,449

7,210
8,893
– 1,683
– 1,519
– 1,519
5,691
64,140

58,422
27
58,449

64,236
– 96
64,140 
1.83

Effects of  
IFRS 16

2019 without 
IFRS 16

1,100,096
3,045
4,910
– 477,628
630,423
13,554
– 169,175
– 312,376
– 66,775
95,651
1,460
– 15,694
– 14,234
81,417
– 22,811
58,606

7,210
8,893
– 1,683
– 1,519
– 1,519
5,691
64,297 

58,579
27
58,606

64,393
– 96
64,297 
1.83

76
11,296

– 10,341
1,031

– 1,256
– 1,256
– 225
68
– 157

– 157

– 157

– 157

– 157

– 157 
– 0.0 

121

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGReconciliation Consolidated Statement of Cash Flows IFRS 16

in EUR thousands 

2019

Effects of IFRS 16

Operating activities
Profit for the period
Depreciation and amortization
Gain (–) / loss (+) on disposal of property, plant and equipment
Change in provisions
Change in deferred taxes
Change in inventories, trade account receivables and other receivables, which are not attributable to investing or financing  activities
Change in trade and other payables, which are not attributable to investing or financing activities
Change in reverse factoring liabilities
Payments for share-based payments
Interest expenses in the period
Income (–) / expenses (+) due to measurement of derivatives
Other non-cash expenses (+) / income (–)

Cash flows from operating activities
thereof interest received
thereof income taxes

Investing activities
Investments in property, plant and equipment and intangible assets
Proceeds from the sale of property, plant and equipment

Cash flows from investing activities

Financing activities
Interest paid
Dividends paid to shareholders
Dividends paid to non-controlling interests
Proceeds from borrowings
Repayment of borrowings
Proceeds from / repayment of derivatives
Repayment of lease liabilities

Cash flows from financing activities

Net change in cash and cash equivalents
Cash and cash equivalents at the beginning of the year
Effect of foreign exchange rates on cash and cash equivalents
Cash and cash equivalents at the end of the period

58,449
77,116
17
364
– 5,254
– 15,299
5,557
2,135
– 1,045
15,008
73
– 38

137,083
1,007
– 32,879

– 57,784
751

– 57,033

– 15,070
– 35,049
– 43
263,664
– 296,600
– 83
– 10,058

– 93,239

– 13,189
190,392
2,518
179,721

– 157
10,341

– 68

1,260

– 58

11,318

0

– 1,260

– 10,058

– 11,318

0

0

T050

2019 
without IFRS 16

58,606
66,775
17
364
– 5,186
– 15,299
5,557
2,135
– 1,045
13,748
73
20

125,765
1,007
– 32,879

– 57,784
751

– 57,033

– 13,810
– 35,049
– 43
263,664
– 296,600
– 83
0

– 81,921

– 13,189
190,392
2,518
179,721

122

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGDue to the changed recognition of lease expenses from operating 
leases  in  the  Statement  of  Cash  Flows,  the  cash  inflow  from 
 operating activities improved by EUR 11,318 thousand in 2019. 
The cash outflow from  financing activities decreased accordingly. 

The effects on the key performance indicators of NORMA Group 
can be seen in the 

  MA NAG EM ENT GROU P R EPORT  P. 6 5 .

IFRIC 23: uncertainty over income tax treatments

In June 2017, the IASB issued IFRIC 23, Uncertainty over Income 
Tax Treatments. The interpretation clarifies the recognition and 
measurement requirements when there is uncertainty over income 
tax  treatments.  In  assessing  the  uncertainty,  an  entity  shall 
 consider  whether  it  is  probable  that  a  taxation  authority  will 
accept the uncertain tax treatment. 

Amendments to IAS 19: plan amendment, curtailment or 
settlement

On February 7, 2018, the IASB issued amendments to IAS 19 – 
plan amendment, curtailment or settlement. The amendments to 
IAS  19  Employee  Benefits  now  explicitly  state  that  after  an 
amendment, curtailment or settlement of a pension plan during 
the  year,  the  current  service  cost  and  the  net  interest  for  the 
remaining period must be recalculated. The actuarial  assumptions 
valid  at  the  time  of  the  planned  event  must  be  used  for  this 
 recalculation. 

Annual improvement project 2015 – 2017

In December 2017, the IASB conducted the cycle as part of the 
Annual Improvement Project 2015 – 2017, which provides  various 
amendments  to  existing  standards.  The  cycle:  2015 – 2017 
 contains clarifications for three standards, IFRS 3 and IFRS 11, 
IAS 12 and IAS 23. The amendments and IAS are effective for 
annual periods beginning on or after January 1, 2019.

Standards, amendments and interpretations of existing 
standards that are not yet effective and have not been 
adopted earlier by the group  

The  following  standards  and  amendments  to  existing 
 standards have been published and application is mandatory 
for  all  accounting  periods  beginning  on  or  after  Janu-
ary 1, 2019. The Group has decided against early adoption. 

regulations also include an optional ‘concentration test,’ which 
should enable a simplified identification of a business operation. 

These amendments shall be applied for acquisitions occurring 
during annual periods beginning on or after January 1, 2020, while 
earlier  application  is  permitted.  However,  first-time  adoption 
within the EU prior to endorsement is not permitted.

The  IASB  has  published  a  number  of  other  pronouncements. 
These recently translated accounting pronouncements as well as 
the pronouncements which have not yet been implemented have 
no material effect on the Consolidated Financial Statements of 
NORMA Group.

3.  Summary of significant accounting principles

Consolidation 

1)  Standards, amendments and interpretations to  existing 

(a) Subsidiaries

standards that have not been endorsed by the EU:

Amendments to IFRS 3: definition of a business

On  October  22,  2018,  the  IASB  issued  amendments  to  the 
 guidance  in  IFRS  3,  ‘Business  Combinations’  that  revises  the 
 definition of a business.

Subsidiaries are all entities (including structured entities) over 
which the Group has control. The Group controls an entity when 
the Group is exposed to, or has rights to, variable returns from its 
involvement with the entity and has the ability to affect those 
returns  through  its  power  over  the  entity.  Consolidation  of  an 
investee begins from the date the Group obtains control of the 
investee and ceases when the Group loses control of the investee.

With this amendment, the IASB clarifies that a business  comprises 
a group of activities and assets that include at least one resource, 
input, and one substantive process, which together significantly 
contribute to the ability to create outputs. Furthermore, in terms 
of outputs, now the focus is on goods and services provided to 
customers; the reference to cost reductions is omitted. The new 

The Group uses the acquisition method of accounting to account 
for business combinations. The initial value for the acquisition of 
a subsidiary is recognized at fair value of the assets transferred, 
the liabilities incurred and the equity interests issued by the Group. 
The initial value recognized includes the fair value of any asset 

123

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGor liability resulting from a contingent consideration arrangement. 
On  the  acquisition  date,  the  fair  value  of  the  contingent 
 consideration is recognized as part of the consideration  transferred 
in  exchange  for  the  acquiree.  Acquisition-related  costs  are 
expensed as incurred. Identifiable assets acquired and liabilities 
and contingent liabilities assumed in a business combination are 
measured  initially  at  their  fair  value  on  the  acquisition  date. 
According to IFRS 3, for each business combination, the acquirer 
shall measure any non-controlling interest in the acquiree either 
at  fair  value  (full  goodwill  method)  or  at  the  non-controlling 
 interest’s proportionate share of the acquiree’s net assets. The 
Group measures the non-controlling interest in the acquiree at 
the non-controlling interest’s proportionate share of the acquiree’s 
net assets.

The excess of the consideration transferred, the amount of any 
non-controlling interest in the acquiree and the acquisition date 
fair value of any previous equity interest in the acquiree over the 
fair  value  of  the  Group’s  share  of  the  identifiable  net  assets 
acquired, is recorded as goodwill. If this is less than the fair value 
of the net assets of the subsidiary acquired in the case of a  bargain 
purchase,  the  difference  is  recognized  immediately  in  the 
 Consolidated Statement of Comprehensive Income.

In  a  business  combination  achieved  in  stages,  the  Group 
 remeasures its previously held equity interest in the acquiree at 
its acquisition date fair value and recognizes the resulting gain 
or loss, if any, in profit or loss.

Intercompany transactions, balances and unrealized gains or losses 
on  transactions  between  Group  companies  are  eliminated. 
 Accounting  policies  of  subsidiaries  have  been  changed  where 
 necessary to ensure consistency with the policies adopted by the 
Group.

(b) Non-controlling interests

Non-controlling  interests  have  a  share  in  the  earnings  of  the 
reporting period. Their interests in the shareholders’ equity of sub-
sidiaries are reported separately from the equity of the Group. 

The Group treats transactions with non-controlling interests that 
do not result in a loss of control as transactions with equity  owners 
of the Group. For purchases from non-controlling interests, the 
difference between any consideration paid and the relevant share 
acquired of the carrying value of net assets of the subsidiary is 
recorded in equity. 

(c) Disposal of subsidiaries

When the Group ceases to have control, any retained interest in 
the subsidiary is remeasured at its fair value, with the change in 
the carrying amount recognized in profit or loss. The initial  carrying 
amount  is  the  fair  value  for  the  purposes  of  subsequently 
 accounting for the retained interest as an associate, joint venture 
or financial asset. In addition, any amounts previously recognized 
in  other  comprehensive  income  in  respect  of  that  entity  are 
accounted for as if the Group had directly disposed of the related 
assets  or  liabilities.  This  may  mean  that  amounts  previously 
 recognized  in  other  comprehensive  income  are  reclassified  to 
profit or loss.

124

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGValuation methods

The following table shows the most important valuation   methods:

Valuation methods

Position

Assets
Goodwill
Other intangible assets (except goodwill) – finite useful lives
Other intangible assets (except goodwill) – indefinite useful lives
Property, plant and equipment
Derivative financial assets:

Classified as cash flow hedge
Classified as fair value hedge
Without hedge accounting

Inventories
Other non-financial assets
Other financial assets
Trade and other receivables
Trade receivables, available for sale
Contract assets
Cash and cash equivalents

Liabilities
Pensions
Other provisions
Borrowings
Other non-financial liabilities
Lease liabilities
Other financial liabilities:

Financial liabilities at cost (FLAC)

Derivative financial liabilities:

Classified as cash flow hedge
Classified as fair value hedge
Without hedge accounting

Contingent consideration
Trade and other payables

Valuation method

Acquisition costs less potential impairment
Amortized costs
Acquisition costs less potential impairment
Amortized costs

At fair value in other comprehensive income
At fair value through profit or loss
At fair value through profit or loss
Lower of cost or net realizable value
Amortized costs
Amortized costs
Amortized costs
At fair value through profit or loss
Percentage of completion method less potential impairment
Nominal amount

Projected unit credit method
Present value of future settlement amount
Amortized costs
Amortized costs
Valuatiion based on IFRS 16.36

Amortized costs

At fair value in other comprehensive income
At fair value through profit or loss
At fair value through profit or loss
At fair value through profit or loss
Amortized costs

T051

125

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGFair value estimation

Foreign currency translation 

IFRS 7 requires for financial instruments that are measured in the 
Statement of Financial Position at fair value in accordance with 
IFRS 13 a disclosure of fair value measurements by level using the 
 following fair value measurement hierarchy:

Level 1:   Quoted prices (unadjusted) in active markets for  identical 

assets or  liabilities,

Level 2:   Inputs other than quoted prices included within Level 1 
that  are   observable  for  the  asset  or  liability,  either 
directly (that is as prices) or indirectly (that is derived 
from prices), and

Level 3:    Inputs for the asset or liability that are not based on 

observable market data (that is unobservable inputs).

The level in the fair value hierarchy within which the fair value 
measurement is categorized in total is determined on the basis 
of  the  lowest  level  input  that  is  significant  to  the  fair  value 
 measurement  in  total.  The  different  hierarchy  levels  demand 
 different amounts of disclosure.

On December 31, 2019, and 2018, the Group’s derivative  financial 
instruments carried in the Statement of Financial Position at fair 
value (e. g. derivatives used for hedging) are categorized in total 
within Level 2 of the fair value hierarchy. The fair value of interest 
rate swaps is calculated as the present value of the estimated 
future cash flows. The fair value of forward foreign exchange 
contracts is determined using a present value model based on 
forward exchange rates.

(a) Functional and presentation currency

Items included in the financial statements of each of the Group’s 
entities are measured using the currency of the primary economic 
environment  in  which  the  entity  operates  (‘the  functional 
 currency’). The Consolidated Financial Statements are prepared 
in ‘euros’ (EUR), which is NORMA Group SE’s functional and the 
Group’s presentation currency.

•  Assets and liabilities for each Consolidated Statement of 

Financial Position presented are translated at the closing rate 
on the date of that Consolidated Statement of Financial 
 Position;

•  Income and expenses are translated at average exchange 

rates (unless this average is not a reasonable approximation 
of the cumulative effect of the rates prevailing on the 
 transaction dates, in which case income and expenses are 
translated at the actual rate on the dates of the transactions); 
and

•  All resulting exchange differences are recognized as a 

(b) Transactions and balances

 separate component of equity.

Goodwill and fair value adjustments arising through the  acquisition 
of a foreign entity are treated as assets and liabilities of the  foreign 
entity and translated at the closing rate.

Foreign currency transactions are translated into the functional 
currency  using  the  actual  exchange  rates  on  the  dates  of  the 
transactions or valuation where items are remeasured. Foreign 
exchange gains and losses resulting from the settlement of such 
transactions and from the translation at year-end exchange rates 
of  monetary  assets  and  liabilities  denominated  in  foreign 
 currencies are recognized in profit or loss.

Foreign exchange gains and losses that relate to borrowings and 
cash and cash equivalents are presented in profit or loss within 
‘financial income / costs’. All other foreign exchange gains and 
losses  are  presented  in  profit  or  loss  within  ‘other  operating 
income / expenses’.

(c) Group companies

The results and financial position of all the Group entities (none 
of which has the currency of a hyper-inflationary economy) that 
have a functional currency different from the presentation  currency 
are translated into the presentation currency as follows:

126

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe exchange rates of the currencies affecting foreign currency 
translation are as follows:

Intangible assets 

(a) Goodwill

Exchange rates

per EUR

Australian dollar

Brazilian real

Chinese renminbi yuan

Swiss franc

Czech koruna

British pound sterling

Indian rupee

Japanese yen

South Korean won

Malaysian ringgit

Mexican peso

Polish złoty

Serbian dinar

Russian ruble

Swedish krona

Singapore dollar

Thai baht

Turkish lira

US dollar

T052

Spot rate

Average rate

Dec 31, 

2019 Dec 31, 2018

2019

2018

1.5995

4.5157

7.8205

1.0854

1.6220

1.6103

4.4440

4.4147

7.8751

7.7329

1.1269

1.1126

1.5803

4.3071

7.8065

1.1550

25.4080

25.7240

25.6680

25.6468

0.8508

0.8945

0.8774

0.8847

80.1870

79.7298

78.8145

80.6760

121.9400

125.8500

122.0522

130.3588

Goodwill represents the excess of the cost of an acquisition over 
the fair value of the Group’s share of the net identifiable assets 
of the acquired subsidiary on the date of acquisition. Goodwill on 
acquisitions  of  subsidiaries  is  included  in  ‘intangible  assets’. 
 Goodwill is tested annually for impairment and carried at cost 
less  accumulated  impairment  losses.  Impairment  losses  on 
 goodwill are not reversed. Gains and losses on the disposal of an 
entity include the carrying amount of goodwill relating to the entity 
sold.

Goodwill is allocated to cash-generating units for the purpose of 
impairment  testing.  The  allocation  is  made  to  those  cash- 
generating  units  or  groups  of  cash-generating  units  that  are 
expected to benefit from the business combination in which the 
goodwill arose.

1,296.2800

1,277.9300

1,304.6216

1,298.7919

(b) Development costs

4.5953

4.7317

4.6370

4.7630

21.2202

22.4921

21.5534

22.7001

4.2568

4.3014

4.2968

4.2612

117.5700

118.2690

117.8292

118.2359

69.9563

79.7153

72.4412

74.0428

10.4468

10.2548

10.5853

10.2611

1.5111

1.5591

1.5271

1.5924

33.4150

37.0520

34.7642

38.1559

6.6843

1.1234

6.0588

6.3606

1.1450

1.1195

5.6960

1.1810

Costs  of  research  activities  undertaken  with  the  prospect  of 
 gaining new scientific or technical knowledge and understanding 
are expensed as incurred.

Costs for development activities, whereby research findings are 
applied  to  a  plan  or  design  for  the  production  of  new  or 
 substantially improved products and processes, are capitalized 
if development costs can be measured reliably, the product or 
process  is  technically  and  commercially  feasible  and  future 
 economic benefits are probable. 

127

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGFurthermore, NORMA Group intends, and has sufficient resources, 
to complete development and use or sell the asset. The costs 
capitalized include the cost of materials, direct labor and other 
directly attributable expenditure that serves to prepare the asset 
for use. Such capitalized costs are included in profit or loss in line 
‘own work capitalized’. Capitalized development costs are stated 
at cost less accumulated amortization and impairment losses 
with  an  amortization  period  of  generally  three  to  five  years. 
 Development  costs  which  did  not  meet  the  requirements  are 
expensed as incurred.

(c) Other intangible assets

Separately acquired other intangible assets are shown at  historical 
cost less accumulated amortization. Intangible assets acquired 
in a business combination are recognized at fair value on the 
acquisition date. Other intangible assets which have a finite  useful 
life will be amortized over their estimated useful life. Amortization 
is calculated using the straight-line method to allocate their cost. 
Other intangible assets which are determined to have indefinite 
useful lives as well as intangible assets not yet available for use 
are  not  amortized,  but  instead  tested  for  impairment  at  least 
annually.  Furthermore,  other  intangible  assets  which  are 
 determined to have indefinite useful lives and therefore are not 
amortized, will be reviewed each period to determine whether 
events and circumstances continue to support an indefinite  useful 
life assessment for these assets. 

In general, the Group’s other intangibles are not qualifying assets 
in  accordance  with  IAS  23  and  borrowing  costs  eligible  for 
 capitalization therefore do not exist.

The useful lives of other intangible assets acquired in a business 
combination  are  estimates  based  on  the  economics  of  each 
 specific  asset  which  were  determined  in  the  process  of  the 
 purchase  price  allocation.  The  major  part  of  these  assets  are 
brand names and customer lists.

The  estimated  useful  lives  for  other  intangible  assets  are  as 
 follows:

•  Patents: 5 to 10 years
•  Customer lists: 4 to 20 years
•  Technology: 10 to 20 years
•  Licenses, rights: 3 to 5 years
•  Trademarks: indefinite or 20 years
•  Software: 3 to 5 years
•  Development costs: 3 to 5 years

Other intangible assets with indefinite useful lives are essentially 
brand names, for which the end of usability is not foreseeable 
and therefore indeterminable. These brand names result from 
acquisitions. For these brand names, an indefinite useful life is 
assumed.  Based  on  a  market  perspective,  there  are  no  clear 
 indications for a definite useful life of these brand names as they 
have been well-established in the market for many years.

Property, plant and equipment

All property, plant and equipment are stated at historical cost less 
depreciation and impairment loss, if substantial. Historical cost 
includes expenditure that is directly attributable to the acquisition 
of the items and, if any, the present value of estimated costs for 
dismantling and removing the assets, restoring the site on which 
it is allocated. Borrowing costs eligible for capitalization in the 
sense of IAS 23 were not available.

Subsequent costs are included in the asset’s carrying amount or 
recognized as a separate asset, as appropriate, only when it is 
foreseeable that future economic benefits associated with the 
item  will  flow  to  the  Group  and  the  cost  of  the  item  can  be 
 measured reliably. The carrying amount of the replaced part is 
derecognized. All other repairs and maintenance expenses are 
charged to profit or loss during the financial period in which they 
are incurred.

Land is not depreciated. Depreciation on other assets is  calculated 
using  the  straight-line  method  to  allocate  their  cost  to  their 
 residual values over their estimated useful lives.

The assets’ residual values and useful lives are reviewed and 
adjusted, if appropriate, on each balance sheet date.

Gains and losses on disposals are determined by comparing the 
proceeds with the carrying amount and are recognized within 
‘other operating income /  expenses’.

The  estimated  useful  lives  for  property,  plant  and  equipment 
(excluding rights of use under IFRS 16) are as follows:

128

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING•  Buildings: 8 to 40 years
•  Machinery and technical equipment: 3 to 18 years
•  Tools: 3 to 10 years
•  Other equipment: 2 to 20 years

Leasing activities of the Group and their accounting 
treatment (from January 1, 2019)

NORMA Group has significant leases for the rental of land and 
buildings.  In  addition,  the  Group  maintains  leases  for  various 
 company cars and technical equipment under non-cancellable 
lease agreements. Besides the usual extension options, the leases 
include, to a minor extent, purchase and termination options that 
are not taken into account. The lease terms per asset class are 
as follows:

•  Right of use assets – land and buildings: 1 month to 78 years
•  Right of use assets - machinery and tools : 3 to 6 years 
•  Right of use assets – forklifts and warehouse: > 1 to 7 years
•  Right of use assets – office and IT equipment: > 1 to 6 years
•  Right of use assets – company cars: > 1 to 9 years

The Group’s leases generally do not contain credit terms, how-
ever, leased assets may not be used as collateral for borrowings.

As of January 1, 2019, leases are recognized as rights of use and 
corresponding lease liabilities at the time when the leased asset 
is available for use by the Group. Each lease payment is divided 
into repayment and financing expenses. Finance expenses are 
charged to the income statement over the lease term. The right 
of use asset is amortized on a straight-line basis over the shorter 
of the useful life and the lease term.

Right of use asset and lease liabilities are initially recognized at 
 present value. The lease liabilities generally include the present 
value of the following lease payments:

•  fixed payments (including de facto fixed payments, less any 

leasing incentives to be received)

•  variable lease payments linked to an index or interest rate
•  expected residual value payments from residual value 

 guarantees of the lessee

•  the exercise price of a purchase option, if it is sufficiently 

 certain that the lessee will exercise it

•  penalties for terminating the lease, if the lease term takes 

into account that the lessee will exercise a termination option 

Lease payments are discounted at the interest rate underlying 
the lease if this can be determined. Otherwise, they are discounted 
at the lessee’s incremental borrowing rate. Rights of use assets 
are  measured at cost, which is comprised as follows:

•  amount of the initial measurement of the lease liability
•  all leasing payments made at or before the commencement 

date, less any lease incentives received

•  all initial direct costs incurred by the lessee, and
•  the estimated costs incurred by the lessee in dismantling or 
removing the underlying asset, restoring the site on which it 
is located, or returning the underlying asset to the condition 
required by the lease agreement.

Exceptions in the form of accounting options exist for short-term 
leases  (minimum  term  of  a  maximum  of  twelve  months  if  no 
 purchase option has been agreed) and for low-value assets. The 
lease  payments  resulting  from  these  leases  are  therefore  to 
 continue  to  be  included  in  operating  expenses  in  the  future. 

NORMA  Group  has  made  use  of  these  simplified  application 
options as a lessee, with the exception of leased assets that are 
allocated to the asset class ‘Right of use assets – land and build-
ings’. Furthermore, lessees are granted an accounting option not 
to  separate  leasing  and  non-leasing  components,  which 
NORMA Group has made use of, except for the asset classes 
‘Right of use assets – land and buildings’ and ‘Right of use assets – 
company cars’.

i. Extension and termination options
Some of NORMA Group’s real estate leases contain extension 
options. Termination options are included to a very limited extent 
in the area of real estate leasing. Such contractual terms and 
 conditions are used to provide the Group with operational  flexibility 
with respect to the contract portfolio. The majority of the current 
extension and termination options can only be exercised by the 
Group and not by the respective lessor.

In determining the term of leases, all facts and circumstances that 
provide an economic incentive to exercise extension options or 
not  to  exercise  termination  options  are  taken  into  account. 
Changes to the term of the lease resulting from the exercise of 
extension and termination options are only included in the term 
of the lease if an extension or non-exercise of a termination option 
is reasonably certain. 

The following considerations are taken into account when deter-
mining the term of the leases or the inclusion or non-inclusion of 
extension and termination options:

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Contract-related

Market-related

•  existence of renewal or purchase options and their conditions,
•  an obligation to dismantle installations or restore them to 

•  legal and local regulations to be observed for the 

 (permanent) obligation,

their original condition,

•  alternative lease payments for comparable assets.

•  amount of lease payments (including all variable payments) 

for an optional period compared to customary market 
 payments.

Asset-based / Company-based

•  the existence of significant leasehold improvements that 
would be lost in the event of (premature) termination or 
non-extension of the contract,

•  costs in connection with a loss of production upon 

 termination of the lease,

•  costs associated with the acquisition of an alternative asset,
•  dependence of the business activity (core business) on the 

continued use of the asset,

•  financial consequences of the extension or termination of the 

lease,

•  nature of the leased asset (specific vs. generic / general 

The assessment will be reviewed if a significant event or  significant 
change in circumstances occurs that could influence the previous 
assessment, provided this is within the lessee’s control.

As of December 31, 2019, potential additional cash outflows from 
extension  options  in  the  amount  of  EUR  1,516  thousand  and 
 potential reduced cash outflows from termination options in the 
amount of EUR 626 thousand were not recognized in the lease 
liability  as  it  is  not  reasonably  certain  that  the  leases  will  be 
renewed or terminated prematurely.

Adjustments to the lease liabilities / right of use assets due to 
changes in estimates of the term or amount of the expected lease 
payments (index-based payments) amount to EUR 15 thousand 
(an increase).

leased asset; extent to which the leased asset is critical to 
the lessee’s operations).

Leases and their accounting treatment  
(until  December 31, 2018)

Leases in which substantially all the risks and rewards incidental 
to ownership remain with the lessor are classified as operating 
leases. Payments made under operating leases (less incentives 
received  from  the  lessor)  are  recognized  as  an  expense  on  a 
straight-line basis over the lease term. Leases where the Group 
bears  substantially  all  the  risks  and  rewards  incidental  to 
 ownership  are  classified  as  finance  leases.  A  finance  lease  is 
 capitalized at the inception of the lease at the fair value of the 
leased property or, if lower, at the present value of the minimum 
lease payments. 

Each lease payment is divided into an interest and a repayment 
portion so that the lease liability carries a constant interest rate. 
The net lease liability is reported under liabilities in accordance 
with its term. The interest portion of the lease payment is recog-
nized in profit or loss. Property, plant and equipment held under 
a finance lease is depreciated over the shorter of the following 
two periods: the economic life of the asset or the lease term.

The Group has both operating leases and finance leases, which 
mainly relate to property, plant and equipment.

Impairment of non-financial assets  

(a)  Assets with finite useful lives 

An  impairment  test  must  be  carried  out  for  assets  with  a 
 determinable  useful  life  if  there  are  indications  of  a  possible 
impairment. If there are any such indications, the amortized car-
rying  amount  of  the  asset  is  compared  with  the  recoverable 
amount, which represents the higher of fair value less costs to 
sell and value in use. The value in use is equivalent to the present 
value of the future cash flows expected from the continuing use 
of the asset. In the event of impairment, the difference between 
the amortized carrying amount and the lower recoverable amount 
is recognized as an expense. The impairment loss is reversed as 
soon as there are indications that the reasons for impairment no 
longer  exist.  These  may  not  exceed  the  amortized  cost  of 
 acquisition.

13 0

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
 
The classification depends on the business model according to 
which NORMA Group manages its financial assets and the char-
acteristics of the contractual cash flows of these financial assets. 

NORMA  Group  reclassifies  debt  instruments  only  when  the 
 business model for managing such financial assets changes.

Recognition and derecognition
Regular purchases and sales of financial assets are recognized 
on the trade date – the date on which the Group commits to pur-
chase or sell the asset. Financial assets are derecognized when 
the rights to receive cash flows have expired or been transferred 
and the Group has transferred substantially all risks and rewards 
of ownership.

(b)  Goodwill and other assets with an indefinite useful life

Moreover, other intangible assets with an indefinite useful life, 
other intangible assets not yet ready for use or advance payments 
on such assets as well as goodwill must be tested for impairment 
annually. A test is also performed whenever there is any  indication 
that  an  asset  might  be  impaired.  Where  the  reasons  for  an 
 impairment no longer exist, the impairment loss is reversed, except 
in the case of goodwill. 

The recoverable amount is determined for each individual asset, 
unless  an  asset  generates  cash  inflows  that  are  not  largely 
 independent of those from other assets or other groups of assets 
or cash-generating units. In these cases, the impairment test is 
performed at the relevant level of cash-generating units to which 
the asset is attributable. 

Goodwill acquired in a business combination is allocated at the 
acquisition date to the cash-generating unit or group of cash- 
generating units that are expected to profit from the synergies 
deriving from the business combination. This also represents the 
lowest  level  at  which  goodwill  is  monitored  for  internal 
 management purposes. These are the operating and reportable 
segments EMEA, Americas and Asia-Pacific. 

For cash-generating units, NORMA Group first determines the 
relevant recoverable amount as fair value less costs to sell, which 
it  compares  with  the  respective  carrying  amounts,  including 
 allocated goodwill in the case of impairment tests on goodwill. 
For further details regarding the determination of the fair value 
less costs to sell and the underlying assumptions, we refer to. 

  NOTE 18. ‘GOODWILL AND  OTHER I NTANGI BLE  ASSETS’.

Inventories

Inventories are stated at the lower of cost or net realizable value. 
Net realizable value is the estimated selling price in the ordinary 
course of business, less the estimated costs of completion and 
the estimated variable selling costs. Cost is determined using the 
weighted average method. The cost of finished goods and work 
in progress comprises design costs, raw materials, direct labor, 
other direct costs and related production overheads (based on 
normal operating capacity). Inventories of the Group are not qual-
ifying assets in accordance with IAS 23, so that the acquisition 
or production costs do not include capitalized borrowing costs. 

Financial instruments 

(a) Financial assets

There is currently no goodwill in the Group that can be directly 
allocated to an individual entity because this reflects the enter-
prise value of the acquired entity regardless of the transaction.

Classification
From January 1, 2018, on, the Group classifies its financial assets 
in the following measurement categories: 

The Company normally determines the recoverable amount using 
measurement methods based on discounted cash flows.

•  Debt instruments measured at amortized cost (AC);
•  Debt instruments measured at fair value through equity 

Brand  names  with  indefinite  useful  lives  acquired  in  business 
 combinations are tested for impairment at the level at which a 
recoverable amount, which is based on the fair value less costs 
to sell, can be determined. 

(FVOCI), with cumulative gains and losses reclassified to the 
income statement when the financial asset is derecognized;
•  Debt, derivative and equity instruments at fair value through 

profit or loss (FVTPL);

•  Equity instruments classified as FVOCI, with gains and losses 

remaining in other comprehensive income (OCI) (without 
reclassification).

131

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGMeasurement
Financial assets are initially recognized at fair value plus trans-
action costs for all financial assets not carried at fair value through 
profit or loss.  

Debt instruments
The subsequent measurement of debt instruments depends on 
the Group’s business model for managing the financial asset and 
the cash flow characteristics of the financial asset.

A debt instrument is measured at amortized cost if the objective 
of the business model is to hold the financial asset in order to 
 collect the contractual cash flows and the contractual cash flows 
from  the  financial  asset  represent  only  principal  and  interest 
 payments and the fair value option is not exercised at inception. 
Interest  income  from  these  financial  assets  is  reported  under 
financial income using the effective interest method. Gains and 
losses from derecognition, impairment and currency translation 
are  recognized  directly  in  the  Consolidated  Statement  of 
 Comprehensive  Income  and  reported  in  other  operating 
income / expenses. 

A debt instrument that is held in a business model in which both 
the contractual cash flows of financial assets are received and 
financial assets are sold, and in which the contractual cash flows 
include only principal and interest payments, is measured at fair 
value with no effect on income, unless the fair value option is 
exercised upon initial recognition. Changes in the carrying amount 
are  recognized  in  other  comprehensive  income,  except  for 
 impairment gains or losses, interest income and gains and losses 

on  currency  translation,  which  are  recognized  directly  in  the 
 Consolidated Statement of Comprehensive Income. When the 
financial  asset  is  derecognized,  the  cumulative  gain  or  loss 
 recognized in other comprehensive income is reclassified from 
equity to the Consolidated Statement of Comprehensive Income. 
Interest  income  from  these  financial  assets  is  recognized  in 
 financial income using the effective interest method. Gains and 
losses from currency translation are recognized directly in the 
Consolidated Statement of Comprehensive Income and reported 
in other operating income / expenses.

Impairments
Since January 1, 2018, NORMA Group assesses on a forward -
looking basis the expected credit losses associated with its debt 
instruments, which are measured at amortized cost or at fair value 
with no effect on income.

The Group has three types of financial assets subject to this new 
model:

•  Trade receivables from the sale of goods and the rendering of 

services,

The impairment losses recognized in the Consolidated Statement 
of Comprehensive Income are disclosed separately in the section 
“Notes to the Statement of Comprehensive Income.”

•  Contract assets from research and development activities; 

and

•  Other debt instruments measured at amortized cost

All other debt instruments that do not meet these two conditions 
must be measured at fair value through profit or loss (FVTPL).

Equity instruments
All equity instruments are subsequently measured at fair value. 
If  an  equity  instrument  is  not  held  for  trading  purposes, 
NORMA Group may, at the time of initial recognition, make the 
irrevocable decision to measure it at fair value with recognition 
of changes in value in other comprehensive income (FVTOCI), 
whereby only income from dividends is recognized in profit or loss 
for the period unless it represents a capital repayment.

Changes in the fair value of financial assets at fair value through 
profit or loss are recognized in the Consolidated Statement of 
Comprehensive Income under other operating income / expenses.

In  the  case  of  trade  receivables,  NORMA  Group  applies  the 
 simplified approach provided for in IFRS 9, which requires the 
recognition  of  expected  credit  losses  over  the  term  of  the 
 receivables from their initial recognition; further details can be 
found in 

  NOTE 21. (A) ‘ TRADE AND OTHER RECEIVABLES’.

Receivables which are significantly overdue, which can be more 
than 180 days due to the customer structure , or those whose 
debtors were subject to insolvency or similar proceedings, are 
individually tested for impairment.

13 2

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe criteria that the Group uses to determine if there is objective 
evidence of an impairment loss include:

•  A breach of contract, such as a default or delinquency in 

interest or principal payments;

•  The Group, for economic or legal reasons relating to the 
 borrower’s financial difficulty, granting to the borrower a 
 concession that the lender would not otherwise consider;
•  It becomes probable that the borrower will enter bankruptcy 

or other financial reorganization.

For cash and cash equivalents, receivables from the ABS program 
and factoring (both from purchase price retentions), and other 
receivables,  mainly  from  banker’s  acceptance  bills  for  trade 
 receivables,  NORMA  Group  applies  the  general  impairment 
approach. As it is our policy to only invest in high-quality assets 
of issuers with a minimum rating of at least investment grade so 
as to minimize the risk of credit losses, we use the low credit risk 
exception. Thus, these assets are always allocated to stage 1 of 
the three-stage credit loss model and, if material, a loss  allowance 
for an amount equal to 12-month expected credit losses will be 
recorded. This loss allowance is calculated based on our  exposure 
as of the respective reporting date, the loss given default for this 
exposure, and the credit default swap spread as a measure of 
the probability of default. To ensure that during their lifetime, our 
investments  always  fulfill  the  requirement  of  being 
 investment-grade, we monitor changes in credit risk by tracking 
published external credit ratings.

Financial liabilities that are measured at amortized cost
After initial recognition, financial liabilities are carried at amor-
tized cost using the effective interest method. Trade payables, 
liabilities to banks and other financial liabilities, in particular, are 
classified to this category.

Financial liabilities at fair value through profit or loss
Financial  liabilities  at  fair  value  through  profit  or  loss  include 
 derivative financial instruments and contingent purchase price 
liabilities. Gains or losses on financial liabilities that are measured 
at fair value through profit or loss are included in profit or loss.

(c) Derivative financial instruments and hedging activities

Derivatives  are  initially  recognized  at  fair  value  on  the  date  a 
derivative contract is entered into and are subsequently remea-
sured at their fair value. The method of recognizing the resulting 
gain or loss depends on whether the derivative is designated as 
a  hedging  instrument,  and  if  so,  the  nature  of  the  item  being 
hedged.

Derivative financial instruments not designated as hedges
Gains  and  losses  from  derivatives  that  are  not  designated  as 
hedges  (trading  derivatives)  are  recognized  in  profit  or  loss. 
 Trading  derivatives  are  classified  as  non-current  assets  or 
 liabilities in accordance with IAS 1.68 and IAS 1.71 if they have 
a  remaining  term  of  more  than  one  year;  otherwise  they  are 
 classified as current.

Derivative financial instruments designated as hedges
Derivatives included in hedge accounting are generally  designated 
as either:

•  Hedges of the fair value of recognized assets or liabilities or 

firm commitments (fair value hedge);

•  Hedges of a particular risk associated with a recognized 
asset or liability or a highly probable forecast transaction 
(cash flow hedge); or

•  Hedges of a net investment in a foreign operation (net 

 investment hedge).

At the inception of the transaction, NORMA Group documents 
the  relationship between the hedging instruments and the hedged 
item, including whether changes in the cash flows of the hedging 
instruments offset changes in the cash flows of the hedged item. 
The  Group  documents  the  risk  management  objectives  and 
 strategies for undertaking the hedging transaction. 

Further information on the instruments used by the Group and the 
  NOTE  5  ‘FINANCIAL  RISK  MANAGEMENT’ 
hedging can be found in 
and 

  21. (F ) ‘DERIVATIVE FINANCIAL INST RUMENTS’.

The development of the hedging reserve in equity can be found 
in 

  NOTE 21. (F ) ‘DERIVATIVE FINANCIAL INSTRUMENTS’.

(b) Financial liabilities

Financial liabilities primarily include trade payables, liabilities to 
banks, derivative financial liabilities and other liabilities.

133

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
Offsetting financial instruments

Financial assets and liabilities are offset and the net amount is 
reported in the Consolidated Statement of Financial Position when 
there  is  a  legally  enforceable  right  to  offset  the  recognized 
amounts and an intention to settle on a net basis, or realize the 
asset and settle the liability simultaneously. At NORMA Group, 
arrangements exist which do not meet the criteria for netting in 
the Consolidated Statement of Financial Position according to 
IAS 32.42, as they allow netting only in the case of future events 
such  as  default  or  insolvency  on  the  part  of  the  Group  or  the 
 counterparty.

The following tables present the recognized financial instruments 
that  are  offset,  or  subject  to  enforceable  master  netting 
 arrangements and other similar agreements but not offset, as of 
December 31, 2019, and 2018:

Offsetting financial instruments

T053

in EUR thousands

Dec 31, 2019

Financial assets
Derivative financial instruments (b)
Trade and other receivables (a)
Other financial assets
Cash and cash equivalents
Total

Financial liabilities
Borrowings
Derivative financial instruments (b)
Trade and other payables (a)
Other financial liabilities
Total

Dec 31, 2018

Financial assets
Derivative financial instruments (b)
Trade and other receivables (a)
Other financial assets
Cash and cash equivalents
Total

Financial liabilities
Borrowings
Derivative financial instruments (b)
Trade and other payables (a)
Other financial liabilities
Total

Gross amounts of 
 financial 
assets / financial 
liabilities offset in 
the  statement of 
 financial position

Net amounts
recognized in the
statement of
financial position

Amounts that are 
not offset in the 
statement of 
 financial position
Financial  
 instruments

Gross amounts of  
 financial assets /  
financial liabilities

Net amount

450
162,888
4,792
179,721
347,851

541,898
913
143,621
19,126
705,558

2,764
143,604
5,231
190,392
341,991

569,091
758
142,494
20,858
733,201

0
502
0
0
502

0
0
502
0
502

0
466
0
0
466

0
0
466
0
466

450
162,386
4,792
179,721
347,349

541,898
913
143,119
19,126
705,056

2,764
143,138
5,231
190,392
341,525

569,091
758
142,028
20,858
732,735

100
0
0
0
100

0
100
0
0
100

335
0
0
0
335

0
335
0
0
335

350
162,386
4,792
179,721
347,249

541,898
813
143,119
19,126
704,956

2,429
143,138
5,231
190,392
341,190

569,091
423
142,028
20,858
732,400

13 4

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING(a) Offsetting arrangements

NORMA Group gives volume-based rebates to selected  customers. 
Under the terms of the supply agreements, the amounts payable 
by  NORMA  Group  are  offset  against  receivables  from  the 
 customers and only the net amounts are settled. The relevant 
amounts have therefore been presented net in the balance sheet.

(b)  Master netting arrangements – not currently enforceable

Agreements  with  derivative  counterparties  are  based  on  an 
ISDA  Master  Agreement  and  other  corresponding  national 
 master  agreements,  such  as  the  corresponding  German 
 Framework Agreement. These arrangements do not meet the 
offsetting criteria because they allow netting only in the case of 
future events such as default or insolvency on the part of the 
Group or the counterparty. The table above shows the impact 
on the Group’s balance sheet if all set-off rights were exercised.

Current and deferred income tax

Deferred income tax is recognized using the liability method on 
temporary differences arising between the tax bases of assets 
and  liabilities  and  their  carrying  amounts  in  the  Consolidated 
Financial Statements and on tax losses carried forward and not 
yet used tax credits. Deferred income tax is determined using tax 
rates (and laws) that have been enacted or substantially enacted 
by the balance sheet date and are expected to apply when the 
related  deferred  income  tax  asset  is  realized  or  the  deferred 
income tax liability is settled.

Deferred income tax assets and liabilities are offset when there 
is a legally enforceable right to offset current tax assets against 
current tax liabilities and when the deferred income tax assets 
and liabilities relate to income taxes levied by the same taxation 
authority on either the taxable entity or different taxable entities 
where there is an intention to settle the balances on a net basis. 

A surplus of deferred income tax assets is recognized only to the 
extent that it is probable that future taxable profit will be avail-
able against which the temporary differences can be utilized.

The tax expenses for the period are comprised of current and 
deferred tax. Tax is recognized in profit or loss, except to the extent 
that it relates to items recognized in other comprehensive income 
or directly in equity. In this case, the tax is also recognized in other 
comprehensive income or directly in equity, respectively.

For  taxable  temporary  differences  arising  on  investments  in 
 subsidiaries and associates, deferred tax liabilities are recognized, 
except where the timing of the reversal of the temporary  difference 
is controlled by the Group and it is probable that the temporary 
difference will not reverse in the foreseeable future.

The current income tax charge is calculated on the basis of the 
tax laws enacted on the balance sheet date in the countries where 
the  Group’s  subsidiaries  operate.  Management  periodically 
 evaluates positions taken in tax returns with respect to situations 
in which applicable tax regulation is subject to interpretation. It 
establishes provisions where appropriate on the basis of amounts 
expected to be paid to the tax authorities.

Employee benefits 

(a) Pension obligations

Group  companies  operate  different  pension  schemes. 
NORMA Group has both defined benefit and defined contribution 
plans. A defined contribution plan is a pension plan under which 
the Group pays fixed contributions to a separate entity. The Group 
has no legal or constructive obligations to pay further  contributions 
if the fund does not hold sufficient assets to pay all employees 
the benefits relating to employee service in the current and prior 
periods. A defined benefit plan is a pension plan that is not a 
defined contribution plan. The major defined benefit plan is the 
German benefit plan which defines the amount of pension  benefit 
that an employee will receive on retirement to depend on years 
of service and compensation.

The liability recognized in the Consolidated Statement of  Financial 
Position  with  respect  to  defined  benefit  pension  plans  is  the 
 present value of the defined benefit obligation on the balance 
sheet date less the fair value of plan assets. The defined benefit 
obligation is calculated annually by independent actuaries using 
the projected unit credit method. The present value of the defined 
benefit  obligation  is  determined  by  discounting  the  estimated 
future cash outflows using interest rates of high-quality  corporate 
bonds that are denominated in the currency in which the benefits 
will be paid and that have terms to maturity approximating the 
terms of the related pension liability.

Remeasurement  gains  and  losses  arising  from  experience 
 adjustments and changes in actuarial assumptions, as well as 
returns  on  plan  assets,  which  are  not  included  within  the  net 
 interest  on  the  defined  benefit  liability,  are  recognized  within 
retained earnings in other comprehensive income (OCI).

135

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGPast service costs are recognized fully in the period of the related 
plan amendment.

For defined contribution plans, the Group pays contributions to 
publicly or privately administered pension insurance plans on a 
mandatory, contractual or voluntary basis. The Group has no fur-
ther payment obligations once the contributions have been paid. 
The contributions are recognized as employee benefits expense 
when they are due. Prepaid contributions are recognized as an 
asset to the extent that a cash refund or a reduction in the future 
payments is available.

(b) Termination benefits

Termination benefits are payable when employment is terminated 
by the Group before the normal retirement date, or whenever an 
employee accepts voluntary redundancy in exchange for these 
benefits. The Group recognizes termination benefits as a liability 
and expense on the earlier date of: (a) when the entity can no 
longer withdraw the offer of those benefits; or (b) when the entity 
recognizes costs for a restructuring that is within the scope of 
IAS 37 and involves the payment of termination benefits.  Benefits 
falling due more than 12 months after the balance sheet date are 
discounted to their present value.

(c) Short-term employee benefits

Provisions

Employee benefits with short-term payment dates include wages 
and  salaries,  social  security  contributions,  vacation  pay  and 
 sickness benefits and are recognized as liabilities at the repay-
ment amount as soon as the associated job has been performed.

Provisions are recognized when the Group has a present legal or 
constructive obligation to third parties as a result of past events; 
it is probable that an outflow of resources will be required to  settle 
the obligation; and the amount has been reliably estimated.

(d)  Provisions for other long-term employee benefits

Provisions for obligations similar to pensions (such as anniversary 
allowances and death benefits) are comprised of the present value 
of future payment obligations to the employee less any associ-
ated assets measured at fair value. The amount of provisions is 
determined on the basis of actuarial opinions in line with IAS 19. 
Gains and losses from the remeasurement are recognized in profit 
or loss in the period in which they are incurred.

Share-based payment

Share-based  payment  plans  issued  at  NORMA  Group  are 
accounted for in accordance with IFRS 2 ‘Share-based Payment’. 
In accordance with IFRS 2, NORMA Group in principle  distinguishes 
between  equity-settled  and  cash-settled  plans.  The  financial 
interest from equity-settled plans granted on the grant date is 
generally  allocated  over  the  expected  vesting  period  against 
equity until the exit event occurs. Expenses from cash-settled 
plans are generally also allocated over the expected vesting period 
until the exit event occurs, but against accruals. A description of 
the  plans  existing  within  NORMA  Group  can  be  found  in 

  NOTE 25 ‘SHARE-BASED PAYMENTS’.

Where there are a number of similar obligations, the likelihood 
that an outflow will be required in settlement is determined by 
considering the class of obligations as a whole. A provision is 
recognized even if the likelihood of an outflow with respect to any 
one item included in the same class of obligations may be small.

Provisions are measured at the present value of the expenditures 
expected to be required to settle the obligation taking into account 
all identifiable risks. Provisions are discounted using a pre-tax 
rate that reflects current market assessments of the time value 
of money and the risks specific to the obligation.  

The increase in the provision due to passage of time is recognized 
as interest expense.

In addition to the expected amount of cash outflows, uncertain-
ties also exist regarding the time of outflows. If it is expected that 
the outflows will take place within one year, the relevant amounts 
are reported in the short-term provisions.

When the Group expects a refund for a provision, this refund is 
recognized in accordance with IAS 37.53 as a separate asset. If 
the refund is in a close economic relationship with the recognized 
provision, the expenses from the provision are netted with the 
income from the corresponding refund in profit or loss.

Income from the release of non-utilized provisions from prior years 
is recorded within other operating income.

136

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGRevenues from contracts with customers   
(revenue recognition)

(a) Sale of goods

NORMA  Group  recognizes  revenue,  when  or  as  control  over 
 distinct goods or services is transferred to the customer; i. e. when 
the customer is able to direct the use of the transferred goods or 
services and obtains substantially all of the remaining benefits, 
provided a contract with enforceable rights and obligations exists 
and amongst others collectability of consideration is probable 
taking into account our customer’s creditworthiness. Revenue is 
the transaction price NORMA Group expects to be entitled to. 
Variable consideration is included in the transaction price if it is 
highly probable that a significant reversal of revenue will not occur 
once  associated  uncertainties  are  resolved.  The  amount  of 
 variable consideration is calculated by either using the expected 
value or the most likely amount depending on which is expected 
to  better  predict  the  amount  of  variable  consideration. 
 Consideration is adjusted for the time value of money if the period 
between  the  transfer  of  goods  or  services  and  the  receipt  of 
 payment  exceeds  twelve  months  and  there  is  a  significant 
 financing benefit either to the customer or NORMA Group. If a 
contract  contains  more  than  one  distinct  good  or  service,  the 
transaction  price  is  allocated  to  each  performance  obligation 
based on relative stand-alone selling prices. If stand-alone  selling 
prices are not observable, the Company reasonably estimates 
those. Revenue is recognized for each performance obligation 
either at a point in time or over time.

Revenues are recognized at a point in time when control of the 
goods passes to the buyer, usually upon delivery of the goods. 
Invoices are issued at that point in time and are usually payable 
within 30 to 90 days. For the sale of goods, retrospective volume 
discounts, which usually apply to a calendar year, are often agreed 
to. Revenues from these sales are recognized at the amount of 
the consideration set in the contract less the estimated volume 
discounts. The estimate of the refund liabilities recognized for 
these  volume  rebates  is  based  on  experience  and  revenue 
 recognized in the fiscal year.

(b) Engineering services

Revenues  are  recognized  over  time  under  the  percentage-of- 
completion method, based on the percentage of costs incurred 
to date compared to total estimated costs. An expected loss on 
the contract is recognized as an expense immediately. Payment 
terms are usually 30 to 90 days from the date of invoice issued 
according to the contractual terms.

The  percentage  of  completion  method  places  considerable 
 importance  on  accurate  estimates  of  the  extent  of  progress 
towards completion and may involve estimates on the scope of 
deliveries  and  services  required  for  fulfilling  the  contractually 
defined obligations. These estimates include total contract costs, 
total contract revenues, contract risks, including technical risks 
and other judgments. Under the percentage of completion method, 
changes  in  estimates  may  lead  to  an  increase  or  decrease  in 
 revenue.  The  creditworthiness  of  our  customers  is  taken  into 
account  in  estimating  the  probability  that  economic  benefits 
 associated with a contract will flow to the Company. 

Contract assets, contract liabilities, refund liabilities and 
considerations payable to a customer 

When either party to a contract with customers has performed, 
NORMA Group presents a contract asset, a contract liability or a 
trade receivable depending on the relationship between  NORMA’s 
performance and the customer’s payment.

A contract asset represents NORMA Group’s right to consider-
ation in exchange for goods or services that have been transferred 
to the customer. The impairment of contract assets is measured, 
presented and reported on the same basis as for financial assets 
within the scope of IFRS 9.

Trade  receivables  are  recognized  if  NORMA  Group’s  right  to 
 consideration are unconditional. 

Considerations received, which are expected to be reimbursed to 
the customer, are shown as refund liabilities. These liabilities are 
included  in  the  balance  sheet  in  the  item  ‘Trade  and  other 
 payables’. These amounts typically relate to expected volume 
discounts and annual customer bonuses.

Consideration  payable  to  a  customer  that  cannot  be  directly 
 allocated to a service or good received by NORMA Group are 
 recognized as a reduction of the transaction price. If this  reduction 
relates to future revenue, this part is recognized in other non- 
financial assets as consideration payable to a customer.

137

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGGovernment grants

4. Scope of consolidation

Government grants are not recognized until there is reasonable 
assurance that the conditions attached to them are complied with 
and that the grants will be received.

With NORMA Group SE, the Consolidated Financial Statements 
contain all  domestic and foreign companies which NORMA Group 
SE controls directly or indirectly.

Government grants for the compensation of expenses incurred 
are  recognized  in  profit  or  loss  as  part  of  the  other  operating 
income on a systematic basis over the periods in which the related 
costs are expensed that the grants are intended to compensate 
for. 

Grants related to non-depreciable assets are recognized in profit 
or loss as part of the other operating income over the periods that 
bear the cost of meeting the obligations.

Grants related to depreciable assets are recognized in profit or 
loss over the periods that bear the expense related to the depre-
ciation of the underlying assets and are recognized as deferred 
income in the Statement of Financial Position. The deferred income 
is recognized in profit or loss on a straight-line basis over the 
expected useful life of the underlying asset and reported as part 
of other operating income.

The  Consolidated  Financial  Statements  for  2019  include  8 
 domestic (Dec 31, 2018: 8) and 44 foreign (Dec 31, 2018: 44) 
companies. 

The composition of the Group changed as follows:

Change in scope of consolidation

T054

As of January 1

Additions

of which newly founded 

of which  acquired

Disposals

of which no longer consolidated

of which mergers

As of December 31

2019

2018

Total

Domestic

Foreign

Total

Domestic

Foreign

52 

0 

0 

52 

8 

0 

0 

8 

44 

0 

0 

48 

5 

2 

3 

1 

1 

0 

44 

52 

7 

1 

0 

1 

0 

0 

0 

8 

41 

4 

2 

2 

1 

1 

0 

44 

There were no additional acqusitions or establishments during 
2019. 

138

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
For a detailed overview of NORMA Group’s share holdings, please refer to the  following chart:

List of Group companies of NORMA Group as of December 31, 2019

T055

No.

Company

Central functions

Registered address

held by

 company of NORMA Group SE

Currency

Equity 1 

Result 1

Share in %

Direct parent 

01

02

03

NORMA Group SE

Maintal, Germany

NORMA Group APAC Holding GmbH

Maintal, Germany

NORMA Group Holding GmbH

Maintal, Germany

Segment EMEA

04

05

06

07

08

09

10

11

12

13

14

15

NORMA Distribution Center GmbH

Marsberg, Germany

DNL GmbH & Co KG

NORMA Germany GmbH

NORMA Verwaltungs GmbH

STATEK Stanzereitechnik GmbH

DNL France SAS

NORMA Autoline France SAS

Maintal, Germany

Maintal, Germany

Maintal, Germany

Maintal, Germany

Briey, France

Guichen, France

NORMA Distribution France SAS

Croissy Beaubourg, France

NORMA France SAS

DNL UK Ltd.

NORMA UK Ltd.

NORMA Italia SpA

Briey, France

Newbury, Great Britain

Newbury, Great Britain

Gavardo, Italy

01

01

03

03

03

03

03

03

09

09

09

03

13

03

100.00

100.00

94.80

100.00

94.90

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

kEUR

kEUR

kEUR

kEUR

kEUR

kEUR

kEUR

kEUR

kEUR

kEUR

kEUR

kGBP

kGBP

kEUR

24

106,814

2,175

6,227

56,306

20

4,467

29,801

26,066

2,471

6,068

15,958

18,630

6,210

– 7

0 2

0 2

– 85

0 2

0 2

0 2

– 4,398

– 244

596

– 20

7,000

8,077

1,878

CONTINUED ON NEXT PAGE 

13 9

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGList of Group companies of NORMA Group as of December 31, 2019

(continued)

T055

No.

Company

Registered address

held by

 company of NORMA Group SE

Currency

Equity 1 

Result 1

Share in %

Direct parent 

16

17

18

19

20

21

22

23

24

25

26

27

28

Groen Bevestigingsmaterialen B.V.

Purmerend, Netherlands

NORMA Netherlands B.V.

Purmerend, Netherlands

NORMA Polska Sp. z.o.o.

Sławniów, Poland

NORMA Group Distribution Polska Sp. z.o.o.

Sławniów, Poland

Lifial – Indústria Metalúrgica de Águeda, Lda.

Águeda, Portugal

NORMA Group CIS LLC

Togliatti, Russian Federation

DNL Sweden AB

NORMA Sweden AB

Stockholm, Sweden

Stockholm, Sweden

Connectors Verbindungstechnik AG

Wallisellen, Switzerland

NORMA Grupa Jugoistocna Evropa d.o.o. 

Subotica, Serbia

Fijaciones NORMA S.A.U. 

NORMA Czech, s.r.o.

NORMA Turkey Bağlantı ve Birleştirme Teknolojileri 
Sanayi ve Ticaret Limited Şirketi

L’Hospitalet de Llobregat, 
Spain

Hustopeče, Czech Republic

Kadıköy / İstanbul, Turkey

Segment Americas

29

30

31

32

33

34

NORMA do Brasil Sistemas De Conexão Ltda.

Atibaia, Brazil

NORMA Group Mexico, S. de R.L. de C.V. 3

Monterrey, Mexico

NORMA Distribution and Services S. de R.L. de C.V.

Juarez, Mexico

Craig Assembly, Inc.

Auburn Hills, MI, USA

National Diversified Sales, Inc.

Woodland Hills, CA, USA

NG AM FinSrv, LLC

Auburn Hills, MI, USA

03

22

03

18

03

03

03

22

03

03

03

03

07

37

36

36

37

37

36

70.00

100.00

100.00

100.00

99.99

99.96

100.00

100.00

100.00

100.00

100.00

100.00

100.00

98.20

99.40

99.00

100.00

100.00

70.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

kEUR

kEUR

kPLN

kPLN

kEUR

kRUB

kSEK

kSEK

kCHF

kRSD

kEUR

kCZK

kTRL

kBRL

kUSD

kMXN

kUSD

kUSD

kUSD

5,057

509

5,060

497

147,192

24,833

12,687

5,495

226,149

86,422

207,413

3,146

4,500

– 133

20,061

77,617

64,640

– 1,188

4,635,411

186,584

5,024

437

369,947

7,762

31,061

3,447

4,620

2,944

– 3,189

72,998

– 7,717

– 1,262

2,174

8,471

314,174

31,033

– 202

59

CONTINUED ON NEXT PAGE 

140

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGList of Group companies of NORMA Group as of December 31, 2019

(continued)

No.

Company

Registered address

held by

 company of NORMA Group SE

Currency

Share in %

Direct parent 

NORMA Manufacturing NA SW, LLC

Auburn Hills, MI, USA

35

36

37

38

39

NORMA Michigan, Inc. 

NORMA Pennsylvania, Inc. 

NORMA U.S. Holding LLC

R. G. RAY Corporation

Segment Asia-Pacific

40

NORMA Pacific Pty. Ltd.

Auburn Hills, MI, USA

Auburn Hills, MI, USA

Auburn Hills, MI, USA

Auburn Hills, MI, USA

Dandenong South, Victoria, 
Australia

41

42

43

44

45

46

47

48

49

50

51

52

Fengfan Fastener (Shaoxing) Co., Ltd.

Shaoxing City, China

NORMA China Co., Ltd.

Qingdao, China

NORMA EJT (Changzhou) Co., Ltd.

Changzhou, China

NORMA EJT (Wuxi) Co., Ltd.

NORMA Group Products India Pvt. Ltd.

Wuxi, China

Pune, India

Kimplas Piping Systems Ltd.

Nashik, Maharashtra, India

Kimplas Ltd.

NORMA Japan Inc.

NORMA Products Malaysia Sdn. Bhd.
(formerly Chien Jin Plastic Sdn. Bhd.)

Essex, Great Britain

Tokyo, Japan

Ipoh, Malaysia

NORMA Korea Inc.

Seoul, Republic of Korea

NORMA Group Asia Pacific Holding Pte. Ltd.

Singapore, Singapore

NORMA Pacific (Thailand) Ltd.

Chonburi, Thailand

36

37

01

37

37

51

51

03

51

51

51

51

46

51

51

51

01

51

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

kUSD

kUSD

kUSD

kUSD

kUSD

T055

Result 1

– 6,147

2,426

– 2,730

– 936

2,498

Equity 1 

– 6,135

95,670

109,779

21,804

122,930

100.00

100.00

kAUD

15,183

2,695

80.00

100.00

100.00

100.00

99.99

100.00

100.00

60.00

100.00

100.00

100.00

99.99

80.00

100.00

100.00

100.00

100.00

100.00

100.00

60.00

100.00

100.00

100.00

100.00

kCNY

kCNY

kCNY

kCNY

kINR

kINR

kGBP

kJPY

kMYR

37,126

237,420

103,149

211,739

557,533

1,892,354

703

4,108

17,150

36,927

2,758

25,236

69,861

232

118,688

– 3,638

31,325

248

kKRW

575,046

43,437

kSGD

kTHB

207,207

– 28,303

115,183

27,867

1_ Reported values according to IFRS as of December 31, 2019; except for NORMA Group Holding GmbH, NORMA Germany GmbH, STATEK Stanzereitechnick GmbH and NORMA Distribution Center GmbH; these values are prepared 

according to German GAAP as of December 31, 2019, but not yet finally audited. The values are translated with the exchange rates according to 

  NOTE 3.

2_A profit pooling contract exists.
3_Maquiladora operation of company No. 36.

141

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING5. Financial risk management

Financial risk factors

The Group’s operations expose it to a variety of financial risks, 
including market, credit and liquidity risks. The Group’s financial 
risk management focuses on the unpredictability of the financial 

markets and is designed to mitigate potential adverse effects on 
the  Group’s  financial  performance.  The  Group  uses  derivative 
financial instruments to hedge certain exposures.

Overview of financial risks

T056

Risk

Risks from

Assessment

Management

Market risk – Foreign 
 exchange risk

Future transactions and recognized 
financial  assets and liabilities

Cash flow  projections and sensitivity 
 analysis

Forward exchange  contracts and 
natural hedges

Market risk –  Interest 
rate risk

Long-term borrowings at variable 
interest rates 

Default risk 

Cash and cash equivalents, deriva-
tive financial instruments, trade 
 receivables and  contractual assets 

Sensitivity analysis

Interest rate swaps 

Age structure analysis and credit 
rating 

Diversification of bank balances, 
 credit limits and letters of credit

Liquidity risk

Payment obligations arising from 
borrowings and other liabilities 

Rolling cash flow forecasts 

Availability of committed credit lines 
and facilities and trade working cap-
ital management 

Financial risk management is carried out by a central Treasury 
department (Group Treasury). The responsibilities and necessary 
controls related to risk management are defined by the Group’s 
management.  The  Treasury  department  is  responsible  for 
 identifying and assessing financial risks in close consultation with 

the Group’s operating units. In a close dialogue, Group Treasury 
informs and trains the companies and technically handles the 
hedging  process.  The  use  of  derivative  and  non-derivative 
 financial instruments and the investment of liquidity surpluses 
are governed by policies established by Group management.

(a) Market risk 

Foreign exchange risk

NORMA Group operates as an internationally active Company in 
100  different  countries  and  is  exposed  to  the  currency  risk 
 resulting from various foreign currency positions in respect of the 
most important currencies: the US dollar, British pound, Chinese 
renminbi, Indian rupee, Polish Złoty, Swedish krona, Swiss franc, 
Czech koruna, Serbian dinar and Singapore dollar.

Taking into account the respective risk-bearing capacity of the 
subsidiaries,  Treasury  Risk  Management  strives  to  achieve  a 
 reasonable degree of hedging of net foreign currency risks (as a 
result  of  taking  into  account  incoming  and  outgoing  foreign 
 currency transactions). Highly fluctuating net foreign currency 
risks are thus hedged with increased hedging ratios. The external 
financial liabilities denominated in US dollars are repaid with US 
dollar receipts resulting from the externally financed investments 
in the US. The foreign currency position of these liabilities was 
therefore not hedged.

The Group uses forward exchange contracts to hedge the foreign 
exchange risk arising from its operating activities. The risk arises 
from a possible change in future cash flows from a highly  probable 
forecasted transaction in a non-functional currency, which is due 
to  a  change  or  fluctuation  in  the  exchange  rate.  The  hedging 
 relationship is designated as a cash flow hedge. The Group only 
designates the spot component as a hedging element. Gains or 
losses on the effective portion of the change in the spot  component 
of the forward contract are recognized in the hedging reserve as 
a component of equity. Changes in the forward component of the 
hedging instrument relating to the hedged item (“aligned forward 
element”) are recognized in other comprehensive income in the 
hedging reserve as a component of equity.

142

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
In addition, the Group uses forward exchange contracts to hedge 
intercompany financing transactions that involve foreign exchange 
risk arising from intercompany loans denominated in non-func-
tional currencies. The Group designates such loans and hedging 
instruments as fair value hedges in order to achieve the offsetting 
effects of hedged items and hedges in the same income  statement 
line item. The Group designates only the spot component as a 
hedging element. Gains or losses from the effective portion of the 
change in the spot component of the forward transaction are 
 recognized  in  the  financial  result,  analogous  to  those  of  the 
 underlying item. The changes in the forward component of the 
hedging instrument, which relate to the hedged underlying trans-
action (“aligned forward element”) are also included in this item.

For  more  information  on  the  foreign  currency  risk  hedging  
 instruments used by the Group, please refer to 

  N OT E   2 1 .   ( F ) 

‘DERI VATIVE FIN ANCIAL INSTR UM E NTS ’.

In accordance with the Group guideline, the essential contractual 
conditions of the forward transactions for all hedging relation-
ships must correspond to the hedged underlying transactions.

The effects of changes in the exchange rates of financial assets 
and  financial  liabilities  denominated  in  foreign  currencies  are 
 presented below.

Foreign exchange risk

T057

Dec 31, 2019

Dec 31, 2018

in EUR thousands

+ 10 %

– 10 %

+ 10 %

– 10 %

Currency relation

EUR / USD

Profit before tax

– 607

743

– 681

833

EUR / GBP

Profit before tax

121

– 148

308

– 376

EUR / CNY

Profit before tax

– 634

776

– 567

693

EUR / INR

Profit before tax

– 62

76

– 208

255

EUR / PLN

Profit before tax

890

– 1,088

727

– 888

EUR / SEK

Profit before tax

339

– 415

256

– 313

EUR / CHF

Profit before tax

63

– 77

123

– 151

EUR / CZK

Profit before tax

273

– 334

233

– 285

EUR / RSD

Profit before tax

– 63

77

– 91

111

EUR / SGD

Profit before tax

– 136

167

– 465

568

Interest rate risk
NORMA Group’s interest rate risk arises from long-term borrow-
ings with variable interest rates. Borrowings issued at variable 
interest rates expose the Group to cash flow interest rate risk 
which is partially offset by hedges (interest rate swaps). As there 
are currently no signs of a more restrictive monetary policy in the 
euro  zone,  NORMA  Group  considers  the  risk  of  interest  rate 
increases for the euro to be unlikely in the short term. In the  longer 
term, however, the risk of interest rate increases is considered 
possible. On the other hand, in view of the current low interest 
rate level in the euro zone, the opportunities that could result from 
a further decline in interest rates are considered unlikely. In the 
USD area, on the other hand, further interest rate reductions are 
considered  more  likely,  which  would  lead  to  corresponding 
 opportunities for NORMA Group. Against the backdrop of the 
measures already implemented to optimize financing, the  financial 
impact of these opportunities is considered to be insignificant.

Currently swaps cover around 34% (2018: 71%) of outstanding 
variable interest rate loans. Further information on the instruments 
used to hedge the interest rate risk used by the Group can be 
found under 

  NOTE 21. (F ) ‘DERIVATIVE FINANCIAL INSTRU MENTS’.

Below, the effects of changes in interest rates are analyzed for 
bank  borrowings  which  bear  variable  interest  rates,  and  for 
 interest rate swaps included in hedge accounting. Borrowings 
that bear fixed interest rates are excluded from this analysis.

Due to the current low level of interest rates in those markets that 
are relevant for NORMA Group’s funding, the likelihood of rising 
interest rates is higher than that of declining interest rates – this 
has been addressed in the sensitivity analysis.

143

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIn  fiscal  year  2019,  if  interest  rates  on  euro  and  US  dollar 
 denominated borrowings had been 100 basis points (BPS) (2018: 
100  BPS)  higher  with  all  other  variables  held  constant,  profit 
before tax for fiscal year 2019 would have been EUR 1,183 thou-
sand  lower  (2018:  EUR  503  thousand  lower)  and  other 
 comprehensive income would have been EUR 1,531 thousand 
higher (2018: EUR 2,716 thousand higher with a 100 basis points 
shift).

In  fiscal  year  2019,  if  interest  rates  on  euro  and  US  dollar 
 denominated  borrowings  had  been  50  basis  points  (2018: 
50 BPS) lower with all other variables held constant, profit before 
tax  for  fiscal  year  2019  would  have  been  EUR  84  thousand 
higher (2018: EUR 63 thousand higher). Other comprehensive 
income  would  have  been  EUR  786  thousand  lower  (2018: 
EUR1,437 thousand lower).

Other price risks
As NORMA Group is not exposed to any other material economic 
price risks, such as stock exchange prices or commodity prices, 
an  increase  or  decrease  in  the  relevant  market  prices  within 
 reasonable margins would not have an impact on the Group’s 
profit or equity. The raw material risk is mainly based on alloy 
surcharges, which can be passed on to customers to a certain 
extent via price passing clauses. Therefore, the Group’s exposure 
to other price risks is considered probable, but with low financial 
impact 

  RIS K A ND OPPORTUN IT Y R EPORT. 

(b) Credit risk

The credit risk incurred by the Group is the risk that counterpar-
ties fail to meet their obligations arising from operating activities 
and from financial transactions. Credit risk arises from cash and 
cash equivalents and deposits with banks and financial institu-
tions,  as  well  as  credit  exposures  to  customers,  including 
 outstanding receivables and committed transactions.

Credit risk is monitored on a Group basis. To minimize credit risk 
from  operating  activities  and  financial  transactions,  each 
 counterparty  is  assigned  a  credit  limit,  the  use  of  which  is 
 monitored regularly.

 Credit risk exposure from cash and cash 
equivalents and other financial assets

T058

As of December 31, 2019

Equivalent 
to External 
Rating

Gross Carry-
ing Amount 
Not Credit- 
Impaired

Gross Carry-
ing Amount  
Credit -
Impaired

AAA – BBB–

193,378

0

in EUR thousands

Risk class 1 – 
low risk

As of December 31, 2018

In order to reduce the credit risk arising from our investing  activities 
and derivative financial assets, in accordance with our internal 
treasury policy, we have entered into all transactions only with 
recognized, large financial institutions and issuers, each with high 
external credit ratings. 

in EUR thousands

Risk class 1 –  
low risk

Equivalent 
to External 
Rating

Gross Carry-
ing Amount 
Not Credit- 
Impaired

Gross Carry-
ing Amount  
Credit -
Impaired

AAA – BBB–

202,990

0

In operational business, default risks are continuously monitored. 

The aggregate carrying amounts of financial assets represent 
the  maximum  default  risk.  Given  the  Group’s  heterogeneous 
 customer structure, there is no risk concentration.

As  of  December  31,  2019,  the  credit  exposure  for  the  gross 
 carrying amounts of cash and cash equivalents and other  financial 
assets was as follows:

Further details on the credit risk positions for trade receivables 
can  be  found  under 

‘ T R A D E   A N D   OT H E R 

  N OT E S   2 1 .   ( A )  

 RECEIVABLES’.

(c) Liquidity risk

Prudent liquidity risk management implies maintaining sufficient 
cash and marketable securities, the availability of funding through 
an adequate amount of committed credit facilities and the ability 
to close out market positions. Due to the dynamic nature of the 
underlying  businesses,  Group  Treasury  maintains  flexibility  in 
funding by maintaining availability under committed credit lines.

144

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIn July 2013, NORMA Group issued a promissory note loan of 
EUR 50  million  with  terms  of  7  and  10  years.  The  two  fixed- 
interest annual tranches will be repaid in July 2020 and July 2023. 
Yet another promissory note loan was issued in December 2014, 
also with 7- and 10-year terms in both euro and dollar tranches. 
This promissory note loan has a total volume of approximately 
EUR 80 million and has both fixed and variable interest tranches. 
These promissory notes will be redeemed in December 2021 and 
December 2024. A third promissory note with 5-, 7- and 10-year 
maturities has a total volume of approximately EUR 149 million 
and  was  issued  in  August  2016.  The  different  tranches  also 
 consist of both fixed and variable interest rate tranches and will 
be repaid in 2021, 2023 and 2026.

In December 2019, NORMA Group repaid a promissory note in 
the amount of approximately EUR 108 million. In addition, the 
syndicated  bank  loan  with  a  total  volume  of  approximately 
EUR 183 million, consisting of euro and dollar tranches, and an 
accordion facility of EUR 102 million included in the total volume, 

Maturity structure of non-derivative financial liabilities

Dec 31, 2019   
in EUR thousands

Borrowings
Trade and other payables
Other financial liabilities

Dec 31, 2018   
in EUR thousands

Borrowings
Trade and other payables
Finance lease liabilities
Other financial liabilities

was  refinanced  before  maturity  in  2022.  Due  to  the  current 
 favorable market environment, this refinancing was achieved via 
a new syndicated bank loan and a commercial paper program.

The  refinancing  in  December  2019  promises  the  Group  even 
greater security and flexibility. In addition, the annual financing 
costs were reduced significantly. Furthermore, the new syndicated 
bank  loan  includes  a  sustainability  component.  This  links  the 
financing conditions to NORMA Group’s commitment to  Corporate 
Responsibility. By further improving its sustainability rating, the 
Company has the opportunity to further reduce the interest  burden 
of its financing. With the conclusion of the new loan agreement, 
the Group has secured approximately EUR 250 million in debt 
financing capital, consisting of both euro and dollar tranches. In 
addition,  a  EUR  50  million  revolving  facility  and  a  leveraged 
 flexible accordion facility were included. The loan agreement has 
been concluded for a term of five years and includes the option 
to extend it twice for a further year each.

The  newly  launched  commercial  paper  program  with  a  total 
 volume  of  up  to  EUR  300  million  consists  of  short-term 
(2 – 12 weeks)  bearer  bonds.  The  revolving  issuance  of  such 
 short-term bonds enables the Group to manage and optimize its 
short-term  financing  requirements  even  more  flexibly  via  the 
money and capital markets in addition to its existing credit lines 
with various banks.

Liquidity is monitored on an ongoing basis with regard to the 
Group’s  business  performance,  planned  investment  and 
 redemption of loans.

The amounts disclosed in the table below are the contractual, 
undiscounted  cash  flows.  Financial  liabilities  denominated  in 
 foreign currencies are translated at the closing rate on the  balance 
sheet  date.  Interest  payments  on  financial  instruments  with 
 variable interest rates are calculated on the basis of the interest 
rates applicable as of the reporting date.

up to 1 year

> 1 year up to 
 2 years

> 2 years up to 
 5 years

57,594
143,119
17,496
218,209

110,813
0
0
110,813

379,415
0
1,631
381,046

up to 1 year

> 1 year up to 
 2 years

> 2 years up to 
 5 years

127,305
142,028
17
18,850
288,200

44,624

355,739

5
0
44,629

13
1,976
357,728

T059

> 5 years

43,160
0
0
43,160

> 5 years

90,115

90,115

145

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe maturity structure of the derivative financial instruments based on cash flows is as follows:

 Maturity structure of derivative  financial  instruments

T060

As of Dec 31, 2019 
in EUR thousands

Derivative receivables – gross settlement

Cash outflows
Cash inflows

Derivative liabilities – gross settlement

Cash outflows
Cash inflows

Derivative receivables – net settlement

Cash inflows

Derivative liabilities – net settlement

Cash outflows

As of Dec 31, 2018 
in EUR thousands

Derivative receivables – gross settlement

Cash outflows
Cash inflows

Derivative liabilities – gross settlement

Cash outflows
Cash inflows

Derivative receivables – net settlement

Cash inflows

Derivative liabilities – net settlement

Cash outflows

up to 1 year

> 1 year up to 
 2 years

> 2 years up to 
 5 years

> 5 years

– 940
955

– 578
576

406

– 268
151

30

– 644
– 614

0

0

up to 1 year

> 1 year up to 
 2 years

> 2 years up to 
 5 years

> 5 years

– 31,221
31,414

– 5,385
5,302

1,746

– 216
1,640

608

– 418
190

217

– 41
176

0

146

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
Capital risk management

Estimated impairment of goodwill 

Pension benefits

NORMA Group’s objectives when managing capital are to ensure 
that it will continue to be able to repay its debt and remain finan-
cially sound.

The Group is subject to the financial covenant total net debt cover 
(net debt in relation to adjusted Group EBITDA), which is  monitored 
on  an  ongoing  basis.  This  financial  covenant  is  based  on  the 
Group’s Consolidated Financial Statements as well as on special 
definitions  of  the  bank  facility  agreements.  There  were  no 
 covenant breaches in 2019 and 2018.

In the case of a covenant breach, the facility agreement includes 
several ways to remedy a potential breach by rules of exemption 
or shareholder actions. If a covenant breach occurs and is not 
remedied, the syndicated loans may be, but are not required to 
be, withdrawn. 

6.   Critical accounting estimates and judgments

Estimates and judgments are continually evaluated and are based 
on historical experience, and expectations regarding future events 
that are believed to be reasonable under the circumstances.

The  Group  makes  estimates  and  assumptions  concerning  the 
future. The resulting accounting estimates will, by definition, sel-
dom  equal  the  respective  actual  results.  The  estimates  and 
assumptions that have a significant risk of causing a material 
adjustment to the carrying amounts of assets and liabilities within 
the next fiscal year are addressed below.

NORMA Group tests annually whether goodwill has suffered any 
impairment in accordance with the accounting policy stated in
  N OT E   3 .   ‘ S U M M A R Y   O F    S I G N I F I CA N T   ACCO U N T I N G   P R I N C I P L E S  – 
IMPAIRMENT OF NON- FINANCIAL ASSETS’. The recoverable amounts 
of cash-generating units have been determined based on fair 
value less costs to sell calculations. These calculations are based 
on discounted cash flow models, which require the use of esti-
mates. 

  NOTE 18. ‘GOO DWILL AND OTHER INTANGIBLE ASSETS’

In 2019 and 2018, no impairment of goodwill, which amounted 
to EUR 393,087 thousand on December 31, 2019 (Dec 31, 2018: 
EUR 389,505 thousand), was necessary.

Income taxes

The Group is subject to income taxes in numerous jurisdictions. 
Significant judgments are required in determining the worldwide 
provision for income taxes. There are transactions and calcula-
tions for which the ultimate tax determination is uncertain. The 
Group recognizes liabilities for anticipated tax audit issues based 
on estimates of whether additional taxes will be due. Where the 
final tax outcome of these matters differs from the amounts that 
were initially recorded, such differences will impact the current 
and deferred income tax assets and liabilities in the period in 
which  such  determination  is  made.  On  December  31,  2019, 
income tax liabilities were EUR 3,712 thousand (Dec 31, 2018: 
EUR 6,580 thousand) and deferred tax liabilities were EUR 69,562 
thousand (Dec 31, 2018: EUR 73,099 thousand).

The present value of the pension obligations depends on a  number 
of factors determined on an actuarial basis using a number of 
assumptions. The assumptions used in determining the net cost 
(income) for pensions include the discount rate. Any changes in 
these assumptions will impact the carrying amount of pension 
obligations.

The present value of the defined benefit obligation is calculated 
by  discounting  the  estimated  future  cash  outflows  using  the 
 interest rates of high-quality corporate bonds.

The Group determines the appropriate discount rate on the bal-
ance sheet date. In determining the appropriate discount rate, the 
Group considers the interest rates of high-quality corporate bonds 
that are denominated in the currency in which the benefits will 
be paid, and that have terms to maturity approximating the terms 
of the related pension liability.

Other key assumptions for pension obligations are based in part 
on current market conditions. Additional information is disclosed 
in 

  NOTE  3.  ‘SUMMARY  OF  SIGNIFICANT   ACCOUNTING  PRINCIPLES  – 

EMPLOYEE BENEFITS’.

Pension liabilities amounted to EUR 15,890 thousand on Decem-
ber 31, 2019 (Dec 31, 2018: EUR 12,804 thousand). 

Useful lives of property, plant and equipment and 
 intangible assets

The Group’s management determines the estimated useful lives 
and related depreciation / amortization charges for its property, 
plant and equipment and intangible assets. This estimate is based 
on projected lifecycles. These could change as a result of  technical 
innovations or competitor actions in response to severe industry 
cycles. Management will increase the depreciation charge where 
useful  lives  are  less  than  previously  estimated  lives,  or  it  will 

147

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING write-off  or  write-down  technically  obsolete  or  non-strategic 
assets that have been abandoned or sold.

Accounting for leases

•  Subseqeunt changes in the estimated fair values of liabilities 
and provisions may result in additional expense (if increasing 
the estimated fair value) or additional income (if decreasing 
the estimated value).

In connection with the accounting for leases, estimation uncer-
tainties and discretionary decisions arise, which are described in 

  N OT E   3 .   ‘ S U M M A R Y   O F    S I G N I F I CA N T   AC C O U N T I N G   P R I N C I P L E S   – 

 LEASING ACTIVITIES OF THE GROUP AND THEIR ACCOUNTING  TREATMENT 

(FROM  JANUARY  1 , 20 19 )’.

Business combinations

In our accounting for business combinations, judgment is required 
in determining whether an intangible asset is identifiable, and 
should  be  recorded  separately  from  goodwill.  Additionally, 
 estimating  the  acquisition-date  fair  values  of  the  identifiable 
assets  acquired  and  liabilities  assumed  involves  considerable 
judgment. The necessary measurements are based on  information 
available on the acquisition date and are based on expectations 
and  assumptions  that  have  been  deemed  reasonable  by 
 management. These judgments, estimates, and assumptions can 
materially  affect  our  financial  position  and  profit  for  several 
 reasons, including the following:

•  Fair values assigned to assets subject to depreciation 
and amortization affect the amounts of depreciation 
and amortization to be recorded in operating profit in 
the periods following the acquisition.

•  Subsequent negative changes in the estimated fair values 
ofassets may result in additional expense from impairment 
charges.

7. Adjustments

Certain  expenses  are  adjusted  for  operational  management 
 purposes.  Hence,  the  following  results  which  are  adjusted  by 
these expenses, reflect the Management Board’s perspective.

In fiscal year 2019, net expenses of EUR 13,431 thousand in total 
were  adjusted  within  EBITDA  (earnings  before  interest,  tax, 
depreciation  and  amortisation)  (2018:  EUR  4,390  thousand). 
These relate to other operating expenses (EUR 2,920 thousand), 
employee benefit expenes (EUR 9,935 thousand) and material 
costs (EUR 213 thousand). Those are linked to the rightsizing 
program  which  was  initiated  in  the  fourth  quarter  2018  for 
optimizing  organizational  structures.  The  adjustmends  of 
employee benefit expenses are attributable to costs for internal 
project hours of permanent staff, to costs for temporarily hired 
employees and to severance payments made. 

Furthermore, integration costs of EUR 310 thousand within other 
operating  expenses  and  EUR  53  thousand  within  employee 
benefit expenses were adjusted. These are directly contributable 
to the acquired companies Kimplas and Statek in fiscal year 2018.  

The adjustments made within EBITDA in fiscal year 2018 are 
related in the amount of EUR 389 thousand to costs of materials 
that resulted from the valuation of the inventories acquired as 
part of the purchase price allocation for the acquisition of Kimplas. 
The  adjustments  for  acquisition-related  costs  within  other 
operating expenses amounting to EUR 1,190 thousand are related 
to the acquisitions of Kimplas and Statek. In addition, expenses 
for the integration of the companies acquired in the current fiscal 
year amounting to EUR 426 thousand were adjusted in other 
operating  expenses  and  within  employee  benefit  expenses 
(EUR 152 thousand). 

Furthermore,  adjustments  were  made  in  connection  with  the 
rightsizing  project  launched  in  the  fourth  quarter  of  2018  to 
optimize the Group’s structure within employee benefit expenses 
in the amount of EUR 1,771 thousand, within other operating 
expenses in the amount of EUR 443 thousand and within costs 
of materials in the amount of EUR 19 thousand. 

Besides the adjustments mentioned, depreciation of property, 
plant  and  equipment  from  purchase  price  allocations  in  the 
amount  of  EUR  3,998  thousand  (2018:  EUR  3,993  thousand) 
within EBITA (earnings before interest, taxes and amortization of 
intangible assets) and amortization of intangible assets in the 
amount of EUR 22,484 thousand (2018: EUR 21,124 thousand) 
from purchase price allocations within EBIT were adjusted as in 
past years.

Furthermore, an impairment loss of EUR 1,433 thousand in the 
area of capitalized customer relationships was adjusted in fiscal 
year 2018 within amortization of intangible assets. This related 
to the Chinese company Fengfan. 

148

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The theoretical taxes resulting from the adjustments are calculated 
using the respective tax rate of each Group entity and are taken 
into consideration in adjusted earnings after taxes. 

Profit and loss net of adjustments

in EUR thousands

Revenue

Changes in inventories of finished goods and work in progress

Other own work capitalized

Raw materials and consumables used

Gross profit

Other operating income and expenses

Employee benefits expense

EBITDA

Depreciation

EBITA

Amortization

Operating profit (EBIT)

Financial costs – net

Profit before income tax

Income taxes

Profit for the period

Non-controlling interests

Profit attributable to shareholders of the parent

Earnings per share (in EUR)

The following table shows profit or loss net of these expenses:

2019  
 unadjusted

1,100,096

3,045

4,910

– 477,628

630,423

– 144,249

– 312,376

173,798

– 45,891

127,907

– 31,225

96,682

– 15,490

81,192

– 22,743

58,449

27

58,422

1.83

Integration costs

Step-up effects 
from purchase 
price  allocations

‘Rightsizing /  

Footprint’ Total  adjustments

0

310

53

363

363

363

363

– 80

283

0

0

3,398

3,398

22,484

25,882

25,882

– 6,379

19,503

213

213

2,920

9,935

13,068

63

13,131

13,131

13,131

– 3,525

9,606

0

0

0

213

213

3,230

9,988

13,431

3,461

16,892

22,484

39,376

0

39,376

– 9,984

29,392

0

T061

2019  
 adjusted

1,100,096

3,045

4,910

– 477,415

630,636

– 141,019

– 302,388

187,229

– 42,430

144,799

– 8,741

136,058

– 15,490

120,568

– 32,727

87,841

27

283

19,503

9,606

29,392

87,814

2.76 

CONTINUED ON NEXT PAGE 

149

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGProfit and loss net of adjustments (continued)

in EUR thousands

Revenue

Changes in inventories of finished goods and work in progress

Other own work capitalized

Raw materials and consumables used

Gross profit

Other operating income and expenses

Employee benefits expense

EBITDA

Depreciation

EBITA

Amortization

Operating profit (EBIT)

Financial costs – net

Profit before income tax

Income taxes

Profit for the period

Non-controlling interests

Profit attributable to shareholders of the parent

Earnings per share (in EUR)

2018  
 unadjusted

M&A related 
costs

Integration costs 

Step-up effects 
from purchase 
price  allocations

‘Rightsizing /  

Footprint’ Total  adjustments

0

1,190

1,190

1,190

1,190

1,190

– 305

885

0

426

152

578

578

578

578

– 148

430

389

389

389

3,993

4,382

22,557

26,939

26,939

– 6,903

20,036

19

19

443

1,771

2,233

2,233

2,233

2,233

– 572

1,661

0

0

0

408

408

2,059

1,923

4,390

3,993

8,383

22,557

30,940

0

30,940

– 7,928

23,012

0

1,084,140

10,383

5,197

– 473,551

626,169

– 146,427

– 282,768

196,974

– 32,175

164,799

– 31,254

133,545

– 11,668

121,877

– 30,089

91,788

– 85

91,873

2.88 

T061

2018  
 adjusted

1,084,140

10,383

5,197

– 473,143

626,577

– 144,368

– 280,845

201,364

– 28,182

173,182

– 8,697

164,485

– 11,668

152,817

– 38,017

114,800

– 85

885

430

20,036

1,661

23,012

114,885

3.61 

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8. Revenue from contracts with customers

Revenue recognized during the period related to the following:

Revenue by distribution channel

T062

in EUR thousands

2019

2018

2019

2018

2019

2018

2019

2018

EMEA

Americas

Asia-Pacific

Consolidated Group

Engineered Joining Technology (EJT)

359,776

368,671

205,001

219,958

100,681

95,947

665,458

684,576

Distribution Services (DS)

Other revenues

123,052

123,112

244,679

219,219

62,439

51,510

430,170

393,841

3,142

3,021

1,088

2,337

238

365

4,468

5,723

485,970

494,804

450,768

441,514

163,358

147,822

1,100,096

1,084,140

Total revenues increased by 1.5% to EUR 1,100,096 thousand 
compared to the previous year (2018: EUR 1,084,140 thousand). 
The  increase  is  due  to  negative  organic  growth  which  was 
 compensated by positive currency effects and acquisitions. 

Revenue by category

in EUR thousands

2019

T063

2018

Revenues from the sale of goods

1,093,903

1,077,338

Other  revenue  mainly  consists  of  revenue  from  the  sale  of 
 production residues in metal production.

Revenues in 2019 include income of EUR 1,758 thousand from 
the reversal of reimbursement liabilities recognized in the  previous 
period.  The  reversals  represent  the  difference  between  the 
expected volume discounts and annual bonuses recognized for 
customers in the previous period and the actual payment in the 
fiscal  year.  In  2018,  EUR 2,719  thousand  in  revenues  from 
 construction contracts are included.

incurred  to  the  estimated  total  costs.  The  contract  liabilities 
 represent advance payments received for goods to be supplied 
by NORMA Group. Contract assets and contract liabilities in the 
amounts of EUR 525 thousand and EUR 420 thousand respec-
tively  (2018: EUR 1,185 thousand and EUR 453 thousand respec-
tively) are expected to be realized or settled within the next twelve 
months.  The  contract  liabilities  from  advance  payments 
received in the amount of EUR 453 thousand recognized as of 
January  1, 2019, were recognized as sales revenues, net of any 
sales taxes, in the fiscal year.

Revenues from engeneering 
 services

Revenues from other services

Other revenue

0

1,750

4,443

425

1,204

5,173

1,100,096

1,084,140

For the analysis of sales by region, please refer to 

  N OT E   3 0 . 

Transaction price of unsatisfied performance obligations

‘SEGMENT  REPORTING.’

Contract assets and liabilities

Contract assets represent revenues from development services 
rendered, which were realized based on the ratio of costs already 

NORMA Group applies the practical expedient of IFRS 15 and 
does not disclose the transaction price allocated to unsatisfied 
performance  obligations  as  of  the  balance  sheet  date,  as  the 
 outstanding obligations are part of a contract with an initial term 
of up to twelve months.

151

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10. Other operating income

11. Other operating expenses

Raw materials and consumables used comprised the following:

Other operating income comprised the following:

Other operating expenses comprised the following:

Raw materials and consumables used

T064

Other operating income

T065

Other operating expenses

in EUR thousands

2019

2018

in EUR thousands

Cost of raw materials,  
consumables and supplies

– 444,876

– 438,985

Cost of purchased services

– 32,752

– 34,566

– 477,628

– 473,551

The raw materials and consumables used lead to a decreased 
ratio of 43.4% (2018: 43.7%). In relation to the total value, raw 
materials and consumables used are, with a ratio of 43.1%, at 
the same level as last year (2018: 43.1%). 

Currency gains operational

Reversal of provisions

Reversal of accruals

Grants related to employee 
 benefits expense

Reimbursement of vehicle costs

Other income from disposal of 
fixed assets

Foreign exchange derivatives

Government grants

Refund other taxes 

Others

2019

6,092

1,516

2,491

27

874

246

412

606

147

2018

in EUR thousands

2019

7,567

Consulting and marketing

– 18,129

– 17,136

616

3,258

Expenses for temporary workforce 
and other personnel-related costs

Freights

– 32,554

– 32,958

– 31,363

– 29,109

23

IT and telecommunications

– 17,326

– 15,788

873

Rentals and other building costs

– 5,364

– 12,528

Travel and entertainment

– 10,907

139

700

603

359

Currency losses operational

Research & development

Vehicle costs

Maintenance

Commission payable

Non-income-related taxes

Insurance

1,219

13,630

1,451

15,589

Income from the reversal of liabilities and unused provisions is 
mainly due to the reversal of personnel-related obligations.

Office supplies and services

Other administrative expenses

Others

T066 

2018

– 9,591

– 8,475

– 3,837

– 4,583

– 3,504

– 6,114

– 2,574

– 2,532

– 2,495

– 5,776

– 5,016

– 6,330

– 3,099

– 2,856

– 3,652

– 6,150

– 3,052

– 3,161

– 2,734

– 6,949

– 4,253

– 157,879

– 162,016

152

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGOther  operating  expenses for  2019 (EUR 157,879  thousand) 
were  2,6%  lower  than  other  operating  expenses  for  2018 
(EUR 162,016 thousand). This is mainly because of a decrease 
for rent and other property costs in conjunction with the first 
time  adoption  of  IFRS  16  of  EUR  9,114  thousand.  Without 
the  total effects of IFRS 16, other operating expenses would 
have  been  EUR  11,296  thousand  higher  and  would  have 
increased by 4.4% to EUR 169,175 thousand compared to the 
previous year.

In relation to the total value, other operating expenses increased 
disproportionately lower with a ratio of 14.2% (2018: 14.7%). 
Without the first time adoption effects of IFRS 16, the ratio would 
be above the previous year level, amounting 15.3%. 

In 2019, employee benefits expense amounted to EUR 312,376  
thousand  compared  to  EUR 282,768  thousand  in  2018.  The 
increase of 10.5% is mainly due to an increase in the average 
headcount in 2019 compared to 2018. Furthermore, expenses 
for the rightsizing program, started in fourth quarter 2018, were 
reported.  The  additional  employee  expenses  summed  up  to 
EUR 9,935 thousand in 2019 (2018: EUR 1,771 thousand). Cur-
rency effects had a negative effect on employee benefits expenses. 
In relation to the total value, employee benefits expense increased 
disproportionately higher with a ratio of 28.2% (2018: 25.7%). In 
2018, the ratio was positively influenced by lower additions to 
accruals for employee bonuses.

In 2019, the average headcount was 6,798 (2018: 6,614).

12.  Employee benefits expense

Employee benefits expense comprised the following:

 Employee benefits expense

in EUR thousands

2019

T067

2018

Wages and salaries and other 
 termination benefits

– 256,715

– 230,815

Social security costs

– 42,339

– 39,748

Pension costs – defined 
 contribution plans

Pension costs – defined benefit 
plans

– 11,692

– 11,016

– 1,630

– 1,189

– 312,376

– 282,768

13. Financial income and costs

Financial income and costs comprised the following:

Financial income and costs

in EUR thousands

2019

T068

2018

Financial costs

Interest expenses

Bank borrowings incl. hedging 
instruments

– 13,340

– 13,282

Leases (2018: finance lease)

– 1,260

Expenses for interest accrued on 
provisions

– 82

– 6

8

Expenses for interest accrued on 
pensions

– 162

– 124

Foreign exchange result on 
 financing activities

Result on valuation of derivatives

– 212

– 74

715

– 436

Other financial cost

– 1,820

– 1,246

– 16,950

– 14,371

Financial income

Interest income on short-term bank 
deposits

Other financial income

1,007

453

1,460

484

2,219

2,703

Net financial cost

– 15,490

– 11,668

153

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe  interest  expenses  from  bank  borrowings  include  in 
2019  EUR  14,067 
(2018: 
EUR 13,344 thousand)  and  EUR 727  thousand  are  related 
to interest  income  from  hedging  derivatives  (2018:  interest 
expenses of EUR 62 thousand). 

from  borrowings 

thousand 

14. Net foreign exchange gains / losses

Earnings per share in 2019 and 2018 were as follows:

The  exchange  differences  recognized  in  profit  or  loss  are  as 
 follows:

Earnings per share

2019

T070

2018

The increase of interest expenses for leasing is attributable to the 
first time adoption of IFRS 16.

Net foreign exchange gains / losses

in EUR thousands

Note

2019

T069

2018

Profit attributable to shareholders 
of the parent (in EUR thousands)

58,422

91,873

In fiscal year 2019, net losses from the valuation of derivatives 
amount to EUR 74 thousand compared to net losses in the amount 
of EUR 436 thousand in fiscal year 2018.

The development of losses on valuation of derivatives as well as 
of foreign exchange result on financing activities results from the 
hedging  of  the  US  dollar  financial  liabilities  and  from  the 
 development of the US dollar compared to the prior year. The 
hedging relationship is classified as a fair value hedge, hence the 
valuation effects of the derivatives and of the financial liabilities 
are both reflected in the financial result. The net effect is disclosed 
in 

  NOTE 14. ‘NET   FOR EIGN EXCHAN GE G AINS /  LOSSES.’

Other financial income mainly includes income from the  adjustment 
of the liability from the option to acquire the outstanding non- 
controlling  interests  of  a  subsidiary. 

  N OT E   2 1 . ( E )   ‘ F I N A N C I A L 

 LI AB IL ITIES AND NET DEBT ’

Transaction costs in connection with financing are netted with 
the bank borrowings. They are amortized over the financing period 
of the respective debt using the effective interest method. As of 
December 31, 2019, the value of transaction costs recognized in 
the balance sheet and amortized over the maturities of the bank 
borrowings amounted to EUR 1,129 thousand (2018: EUR 810 
thousand).

Currency gains 
 operational

Currency losses 
 operational

Foreign exchange 
result on  financing 
 activities

Result from foreign 
exchange 
 rate  derivatives

(10)

6,092

7,567

Earnings per share (un)diluted  
(in EUR)

1.83

2.88

Number of weighted shares

31,862,400

31,862,400

(11)

– 6,330

– 8,475

(13)

– 212

715

16. Income taxes

The breakdown of income taxes is as follows:

(10, 13, 
21)

– 72

– 522

– 343

– 536

Income taxes

in EUR thousands

2019

T071

2018

15. Earnings per share

Earnings per share are calculated by dividing net income for the 
period  attributable  to  NORMA  Group’s  shareholders  by  the 
weighted  average  number  of  shares  issued  during  the  period 
under review. NORMA Group has only issued common shares. In 
2019, as in the previous year, the average weighted number of 
shares was 31,862,400 (2018: 31,862,400).

As of December 31, 2019, and 2018, there were no dilutive effects 
on earnings per share.

Current tax expenses

– 27,936

– 34,629

Deferred tax income

5,193

4,540

Total income taxes

– 22,743

– 30,089

The  combined  income  tax  rate  for  the  German  companies  for 
2019 amounted to 30.1% (2018: 30.1%), comprising corporate 
income tax at a rate of 15%, the solidarity surcharge of 5.5% on 
corporate income tax, and trade income tax at an average rate 
of 14.2%. The taxation of the foreign subsidiaries is calculated 
on the basis of the tax rate applicable in the respective country 
of domicile. Deferred taxes, calculated using the tax rates which 
apply respectively, are expected to apply in the various countries 
at the time of realization.

154

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
The income tax expense of the Group actually reported differs 
from the theoretical income tax expense based on the German 
combined income tax rate of 30.1% for 2019 as follows:

The item ‘Other’ consists mainly of other income-based taxes 
(e. g. withholding tax) in 2019 and 2018.

Tax reconciliation

in EUR thousands

Profit before tax

Group tax rate

2019

81,192

30.1%

T072

2018

121,877

30.1%

Expected income taxes

– 24,439

– 36,685

The income tax charged / credited directly to other comprehen-
sive income during the year is as follows:

Income tax charged / credited to other 
 comprehensive income

T073

2019

in EUR thousands

Cash flow hedges 
gains / losses

Remeasurements 
of post-employ-
ment benefit obli-
gations

Other comprehen-
sive income

Before tax 
amount

Tax 
charge / credit

Net of tax 
amount

– 2,363

680

– 1,683

– 2,066

547

– 1,519

– 4,429

1,227

– 3,202

– 674

– 861

5,658

9,203

Tax effects of:

Tax losses and tax credits from 
the actual year for which no 
deferred income tax is recog-
nized

Effects from the deviation of the 
Group tax rate resulting mainly 
from different foreign tax rates

Non-deductible expenses for tax 
purposes

Other tax-free income

Tax effect of changes in tax 
rates regarding deferred taxes

Income taxes related to prior 
years

Impairment of tax assets

Other

Income taxes

– 2,773

432

– 1,692

1,088

2018

– 150

– 260

557

– 21

158

– 9 

– 1.333

– 1,031

– 22,743

– 30,089

in EUR thousands

Cash flow hedges 
gains / losses

Remeasurements 
of post-employ-
ment benefit obli-
gations

Other comprehen-
sive income

Before tax 
amount

Tax 
charge / credit

Net of tax 
amount

948

– 267

681

– 265

51

– 214

683

– 216

467

155

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe movement in deferred income tax assets and liabilities during 
the year is as follows:

Deferred income tax assets

T076

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Notes to the Consolidated 
 Statement of Financial Position

17. Deferred income tax

The analysis of deferred tax assets and deferred tax liabilities due 
to maturity is as follows:

Deferred tax assets and deferred tax liabilities 
(gross)

in EUR thousands

Dec 31, 2019

Dec 31, 2018

 Movement in deferred tax assets and liabilities

T075

Intangible assets

in EUR thousands

T074

2019

2018

Property, plant and equipment

Deferred tax liabilities (net) – 
as of January 1

Deferred tax income

Tax charged to other 
 comprehensive income

9,516

8,105

Foreign exchange rate differences

7,274

First time adoption of IFRS 16

7,785

17,301

66,528

– 5,193

– 1,227

705

– 626

55,698

– 4,540

216

1,123

Other assets

Inventories

Trade receivables

Retirement benefit obligations /  
pension liabilities

Provisions

0

Borrowings

15,379

Acquisition of subsidiaries

0

14,031

Other liabilities, incl. derivatives

Deferred tax liabilities (net) – 
as of December 31

60,187

66,528

Deferred tax assets

Deferred tax assets to be recov-
ered after more than 12 months

Deferred tax assets to be 
 recovered within 12 months

Deferred tax assets

Deferred tax liabilities

Deferred tax liabilities to be recov-
ered after more than 12 months

75,038

77,276

Deferred tax liabilities to be 
 recovered within 12 months

Deferred tax liabilities

2,450

77,488

4,631

81,907

The analysis of deferred income tax assets and deferred income 
tax liabilities without taking into consideration the offsetting of 
balances within the same tax jurisdiction is as follows:

Trade and other payables

Tax loss carry forward and tax 
credits

Deferred tax assets (before 
 valuation allowances)

Valuation allowance

Deferred tax assets (before 
 offsetting)

Offsetting effects

Deferred tax assets

4,146

585

1,005

2,560

909

2,937

490

176

2,656

651

2,556

692

806

1,812

1,291

2,205

491

1,347

2,505

559

3,430

2,962

19,546

– 2,245

17,301

– 7,926

9,375

17,226

– 1,847

15,379

– 8,808

6,571

156

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGDeferred income tax liabilities

T077

In  2019  and  prior  years,  the  Group  had  tax  losses  at  several 
 subsidiaries in several countries.

The expiration of tax loss carry forwards not recognized for tax 
purposes is as follows:

Deferred  income  tax  assets  are  recognized  for  tax  loss  carry 
 forwards as far as it is expected that the deferred tax assets will 
be utilized in the foreseeable future.

Expiry of not recognized tax losses

T079

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Deferred income tax assets for unused tax losses and unused tax 
credits developed as follows:

up to 1 year

> 1 year up to 5 years

> 5 years

Expiry of recognized tax losses

T078

Unlimited carry forward

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Total

0

0

0

6,516

6,516

1,546

0

0

4,643

6,189

up to 1 year

> 1 year up to 5 years

> 5 years

Unlimited carry forward

Total

35

1,623

1,698

7,828

11,184

2,505

450

1,671

4,643

9,269

The Group did not recognize deferred income tax assets in respect 
of tax loss carry forwards amounting to EUR 6,516 thousand on 
December 31, 2019 (Dec 31, 2018: EUR 6,189 thousand).

Regarding  taxable  temporary  differences  amounting  to 
EUR 419,395 thousand on December 31, 2019 (Dec 31, 2018: 
EUR 365,100    thousand),  associated  with  investments  in 
 subsidiaries, no deferred tax liabilities are recognized since the 
respective parent is able to control the timing of the reversal of 
the temporary difference and it is probable that the temporary 
difference will not reverse in the foreseeable future.

18. Goodwill and other intangible assets

The acquisition costs as well as accumulated amortization and 
impairment of intangible assets consist of the following:

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Intangible assets

Property, plant and equipment

Other assets

Inventories

Trade receivables

Retirement benefit obligations /  
pension liabilities

Borrowings

Provisions

Other liabilities, incl. derivatives

Trade and other payables

57,406

15,171

1,603

60,287

14,703

3,801

162

198

6

200

90

394

3

179

325

0

6

255

30

41

Untaxed reserves

2,254

2,280

Deferred tax liabilities (before 
offsetting)

Offsetting effects

Deferred tax liabilities

Deferred tax liabilities (net)

77,488

– 7,926

69,562

60,187

81,907

– 8,808

73,099

66,528

Deferred  income  tax  assets  are  recognized  for  all  deductible 
 temporary differences to the extent that it is probable that future 
taxable  profits  will  be  available  against  which  the  deductible 
 temporary difference can be utilized. As of December 31, 2019, 
and also in the previous year, deferred tax assets were  recognized 
for all deductible temporary differences because sufficient   taxable 
income will most likely be available to utilize these deductible 
temporary differences.

157

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGDevelopment of goodwill and other intangible assets

in EUR thousands

Acquisition costs

Goodwill

Customer lists

Licenses, rights

Software acquired externally

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

Amortization and impairment

Goodwill

Customer lists

Licenses, rights

Software acquired externally

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

As of Jan 1, 2019

Additions

Deductions

Transfers

Changes in 
 consolidation

Currency  effects

As of  
Dec 31, 2019

T080

423,918

272,509

1,920

43,281

55,859

70,395

23,113

8,551

899,546

34,413

87,645

1,771

35,539

12,889

35,899

11,528

6,963

0

0

40

822

0

816

6,692

853

9,223

0

16,768

26

3,650

1,552

4,895

4,334

0

226,647

31,225

0

0

– 24

– 146

0

0

– 188

– 26

– 384

0

0

– 24

– 144

0

0

– 188

– 26

– 382

0

0

– 26

400

0

0

247

– 621

0

0

0

– 33

182

0

0

247

– 396

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

4,078

4,654

8

282

1,000

590

296

– 41

427,996

277,163

1,918

44,639

56,859

71,801

30,160

8,716

10,867

919,252

496

1,776

7

164

236

500

207

– 118

3,268

34,909

106,189

1,747

39,391

14,677

41,294

16,128

6,423

260,758

CONTINUE ON NEXT PAGE 

158

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGDevelopment of goodwill and other intangible assets (continued)

in EUR thousands

Acquisition costs

Goodwill

Customer lists

Licenses, rights

Software acquired externally

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

Amortization and impairment

Goodwill

Customer lists

Licenses, rights

Software acquired externally

Trademarks

Patents & technology

Internally generated intangible assets

Intangible assets, other

Total 

As of Jan 1, 2018

Additions

Deductions

Transfers

389,962

243,447

1,900

41,056

51,667

49,541

16,948

7,788

802,309

33,245

67,753

1,711

30,864

10,941

30,715

7,625

7,009

0

0

7

1,576

0

669

5,758

1,010

9,020

0

17,500

50

4,444

1,430

4,021

3,729

80

189,863

31,254

0

0

0

– 44

0

0

0

0

– 44

0

0

0

– 38

0

0

– 3

0

– 41

0

0

5

171

0

0

16

– 121

71

0

0

0

0

0

0

0

0

0

Changes in 
 consolidation

Currency  effects

As of 
Dec 31, 2018

T080

23,822

20,228

0

244

1,865

18,782

0

0

10,134

8,834

8

278

2,327

1,403

391

– 126

423,918

272,509

1,920

43,281

55,859

70,395

23,113

8,551

64,941

23,249

899,546

0

0

0

0

0

0

0

0

0

1,168

2,392

10

269

518

1,163

177

– 126

5,571

34,413

87,645

1,771

35,539

12,889

35,899

11,528

6,963

226,647

159

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGGoodwill and other intangible assets – 
 carrying  amounts

T081

Significant individual intangible assets

T082

useful lives are fully allocated to the cash-generating unit (CGU) 
Americas.

Carrying amounts

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Carrying amounts

in EUR thousands

Dec 31, 2019

Dec 31, 2018

393,087

389,505

170,974

184,864

NDS – Customer 
lists

109,801

114,994

15

Remaining 
Useful Life  
(in years)

Trademarks with an unknown term of use are subjected to an 
annual impairment test pursuant to IAS 36 on the basis of the 
recoverable  amount  pursuant  to  the  procedure  described  in

  N OT E   3 .   ‘ S U M M A R Y   O F   S I G N I F I C A N T   A C C O U N T I N G   P O L I C I E S   –  

 IMPAIRMENT OF NON- FINANCIAL ASSETS.’

171

5,248

42,182

30,507

14,032

2,293

149

7,742

42,970

34,496

11,585

1,588

The change in goodwill, customer lists and patents & technology 
 results from positive foreign exchange differences, mainly from 
the US dollar area. 

The change in goodwill is summarized as follows:

On December 31, 2019, and 2018, the intangible assets were 
unsecured.

Impairment tests for goodwill

Goodwill is allocated to the Group’s cash-generating units (CGUs) 
identified according to geographical areas. A summary of the 
goodwill allocation is presented below:

Goodwill

Customer lists

Licenses, rights

Software acquired externally

Trademarks

Patents & technology

Internally generated intangible 
assets

Intangible assets, other

Total 

658,494

672,899

Change in goodwill

in EUR thousands

The item ‘patents and technology’ on December 31, 2019, con-
sists  of  patents  worth  EUR 8,494  thousand  (Dec  31,  2018: 
EUR 9,797 thousand) and technology worth EUR 22,013 thou-
sand (Dec 31, 2018: EUR 24,699 thousand).

Balance as of December 31, 2018

Currency effect

Balance as of December 31, 2019

T083

389,505

3,582

393,087

Internally generated intangible assets include development costs 
for technologies in the amount of EUR 9,071 thousand (Dec 31, 
2018: EUR 8,078 thousand) as well as internally generated soft-
ware  in  the  amount  of  EUR 4,960  thousand  (Dec  31,  2018: 
EUR 3,507 thousand).

The item ‘Intangible assets, other’ consists mainly of prepayments.

Besides the goodwill, there are intangible assets within trade-
marks with an indefinite useful life in the amount of EUR 28,396 
thousand  (2018:  EUR 27,860  thousand)  resulting  from  the 
 acquisition  of  NDS  in  2014.  From  a  market  perspective, 
NORMA Group assumed an indefinite useful life for these acquired 
trademarks, which mainly include the corporate brand NDS®, 
because these brands have been established in the market for a 
number of years and there is no foreseeable end to their useful 
life, therefore useful lives are indefinite. Trademarks with  indefinite 

160

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
Goodwill allocation per segment

T084

in EUR thousands

Dec 31, 2019

Dec 31, 2018

CGU EMEA

CGU Americas

178,484

178,540

180,030

176,500

CGU Asia-Pacific

34,573

34,465

393,087

389,505

Goodwill for the CGU Americas increased in 2019 mainly due to 
currency effects. 

The recoverable amount of a CGU is determined based on fair 
value  less  costs  to  sell,  which  is  calculated  by  discounting 
 projected cash flows. Based on the inputs used for this valuation 
technique, fair values are classified as level 3 fair  values. 

  NOTE 

3   ‘ S U M M A R Y   O F   S I G N I F I CA N T   AC C O U N T I N G   P O L I C I E S   –   FA I R   VA LU E 

 EST IMATION’  These calculations use cash flow projections based 
on financial budgets approved by the management covering a 
five-year  period.  Cash  flows  beyond  the  five-year  period  are 
extrapolated  using  the  estimated  growth  rates  stated  below. 
The growth rate does not exceed our expectations for the long-
term  average  growth  rate  for  the  geographical  area  of  the 
 respective CGU.

The discount rates used are after tax rates and reflect the specific 
risk of each CGU. The respective before tax rates are 11.71% 
(2018: 10.61%) for the CGU EMEA, 9.82 % (2018: 8.86%) for the 
CGU  Americas  and  11.88%  (2018:  10.74%)  for  the  CGU 
 Asia-Pacific.

A sensitivity analysis for the individual CGUs takes into account 
any changes in the key assumptions that are considered possi-
ble. The sensitivity analysis was performed in isolation for all sig-
nificant influencing factors, i.e. a change in the fair value of a 
cash-generating unit is only caused by a reduction or increase in 
the respective influencing factor. 

The  key  assumptions  used  for  fair  value  less  costs  to  sell 
 calculations are as follows:

Impairment losses on other intangible assets

No significant impairment losses or reversals of impairment losses 
were recognised for intangible assets in fiscal year 2019.

19. Property, plant and equipment

The acquisition and manufacturing costs as well as accumulated 
depreciation of property, plant and equipment consist of the fol-
lowing: 

Goodwill per segment – key assumptions

T085

December 31, 2019

CGU  
EMEA

CGU  
Americas

CGU  
Asia-Pacific

Terminal value 
growth rate

Discount rate

Costs to sell

1.00%

9.19%

1.00%

1.00%

8.14%

1.00%

1.00%

9.28%

1.00%

December 31, 2018

CGU  
EMEA

CGU  
Americas

CGU  
Asia-Pacific

Terminal value 
growth rate

Discount rate

Costs to sell

1.50%

8.40%

1.00%

1.50%

7.15%

1.00%

1.50%

8.44%

1.00%

The  assumptions  are  based  on  management’s  expectations 
regarding future developments.

161

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T086

in EUR thousands

Acquisition costs
Land and buildings
Machinery & tools
Other equipment
Assets under construction

Right of Use Assets
Land and buildings
Machinery & tools
Forklifts and warehouse
Office and IT equipment
Company cars

Total 

Depreciation and impairment

Land and buildings
Machinery & tools
Other equipment
Assets under construction

Right of Use Assets
Land and buildings
Machinery & tools
Forklifts and warehouse
Office and IT equipment
Company cars
Total 

adjustments from 
changes in accounting 
policies (Note 2,  basis of 
preparation)

As of  
Dec 31, 2018

 As of Jan 1, 2019 
(adjusted)

Additions

Deductions

Transfers

Changes in 
 consolidation

Currency  effects

As of  
Dec 31, 2019 

120,700
343,606
69,628
36,716

0
0
0
0
0

570,650

54,132

219,781
53,378
33

0
0
0
0
0
327,324

– 5,452

61,497
206
2,949
458
3,321

62,979

– 182

28,449
24
1,258
167
1,283
30,999

115,248
343,606
69,628
36,716

61,497
206
2,949
458
3,321

633,629

53,950

219,781
53,378
33

28,449
24
1,258
167
1,283
358,323

1,391
16,346
2,945
24,938

11,907
133
408
57
1,465

59,590

3,290

26,522
5,643
0

8,297
68
656
121
1,294
45,891

776
21,138
1,683
– 23,597

– 29
– 3,342
– 2,693
– 72

– 3,956
0
– 299
0
– 388

569
2,794
321
317

412

11
5
26

117,955
380,542
71,884
38,302

69,860
339
3,069
520
4,424

– 10,779

0

0

4,455

686,895

– 28

– 2,887
– 2,602
– 7

– 3,639
0
– 274
0
– 333
– 9,770

0

0

161

1,312
214
– 7

– 81
0
0
– 1
10
1,608

57,373

244,728
56,633
19

33,026
92
1,640
287
2,254
396,052

CONTINUE ON NEXT PAGE 

162

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGDevelopment of property, plant and equipment (continued)

in EUR thousands

Acquisition costs
Land and buildings
Machinery & tools
Other equipment
Assets under construction
Total 

Depreciation and impairment
Land and buildings
Machinery & tools
Other equipment
Assets under construction
Total 

Property, plant and equipment – carrying 
amounts

As of Jan 1, 2018

Additions

Deductions

Transfers

Changes in 
 consolidation

Currency  effects

T086

As of  
Dec 31, 2018 

111,560
302,020
65,565
22,021
501,166

51,181
196,162
48,641
29
296,013

2,332
15,459
2,998
33,446
54,235

3,098
23,365
5,708
4
32,175

– 312
– 1,367
– 1,205
– 242
– 3,126

– 53
– 951
– 959
0
– 1,963

1,912
17,059
1,171
– 20,213
– 71

0
0
0
0
0

5,112
8,121
1,030
1,309
15,572

0
0
0
0
0

96
2,314
69
395
2,874

– 94
1,205
– 12
0
1,099

120,700
343,606
69,628
36,716
570,650

54,132
219,781
53,378
33
327,324

in EUR thousands

Land and buildings

Machinery & tools

Other equipment

Assets under construction

Total 

Carrying amounts

Dec 31, 
2019

Dec 31, 2018

60,582

66,568

135,814

123,825

15,251

38,283

16,250

 36,683   

249,930

243,326

On December 31, 2019, the item ‘Machinery and tools’ included 
tools valued at EUR 30,688 thousand (Dec 31, 2018: EUR 28,166 
thousand).

T087

No  material  impairment  and  no  material  write-ups  were 
 recognized on property, plant and equipment in 2019 and 2018.

Right of use assets –  carrying amounts

T088

On December 31, 2019, and 2018, property, plant and equipment 
were unsecured. 

20. Leases 

The  following  disclosures  contain 
information  about 
NORMA Group’s leases following the first-time adoption of IFRS 
16 in fiscal year 2019.

(i) Amounts recognized in the Consolidated Statement of 
Financial Position

The following items related to leases are shown in the  Consolidated 
Statement of Financial Position:

in EUR thousands

Land and buildings

Machinery & tools

Forklifts and warehouse

Office and IT equipment

Company cars

Total

Carrying 
amounts

Dec 31, 
2019

36,834

247

1,429

233

2,170

40,913

Carrying amounts as of January 1,  2019 (moment of first time 
adoption) are shown under 

  NOTE 2 ‘BASIS OF PREPARATION’. 

163

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe maturities of the nominal values and the carrying amounts 
of the lease liabilities as of December 31, 2019, are as follows:

Leases in the statement of profit or loss

in TEUR

Maturity of lease liabilities Dec 31, 2019

T089

Depreciation charge of right-of-use assets 

in EUR thousands

Lease liabilities – Nominal 
value

Lease liabilities – Carrying 
amount 

up to 1 
year

> 1 year 
up to 2 
years

Land and buildings

> 5 years

Machineries and technical equipments

11,369

26,366

16,983

Forklifts and warehouse equipments

Office and IT equipments

8,427

17,790

12,378

Company cars

(ii) Amounts recognised in the income statement

Finance costs

Interest expenses

Currency gains / -losses 

The following amounts relating to leases are recognised in the 
income statement:

Other operating expenses

Expenses relating to short-term leases for which 
no RoU asset was recorded

Expenses relating to leases of low-value assets 
that are not shown above as short-term leases 

Expenses relating to variable lease payments that 
were not included in the measurement of the lease 
liability

(iii) Amounts recognised in the cash flow statement

EUR 15,781 thousand in total are recognised as cash outflows 
in the cash flow statement because of right-of-use assets. Of this, 
EUR 11,318 thousand were recognised under cash flows from 
financing activities and EUR 4,463 thousand were recognised 
under cash flows from operating activities. 

21. Financial instruments

The following disclosures provide an overview of the financial 
instruments held by the Group, detailed information about each 
type  of  financial  instrument  held  and  information  about  the 
accounting policies used. 

T090

2019

10,436

8,297

68

656

121

1,294

– 1,256

– 1,260

4

Financial instruments according to classes and categories were 
as follows:

4,463

3,614

849

0

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T091

in EUR thousands

Financial assets

Derivative financial instruments – hedge accounting

Interest rate swaps – cash flow hedges
Foreign exchange derivatives – fair value hedges

Trade and other receivables
Trade receivable – ABS / Factoring program (mandatorily measured at FVTPL)
Other financial assets
Cash and cash equivalents

Financial liabilities
Borrowings 

Derivative financial instruments – hedge accounting

Interest rate swaps – cash flow hedges
Foreign exchange derivatives – fair value hedges

Trade and other payables
Finance lease liabilities

Other liabilities

Totals per category
Financial assets at amortized cost 
Financial assets at fair value through profit or loss (FVTPL)
Financial liabilities at amortized cost (FLAC)

Note

21. (f)

21. (a)
21. (b)
21. (d)
21. (c)

21. (e)

21. (f)

21. (e)
20
21. (e)

Category 
 IFRS 7.8 according 
to IFRS 9

Carrying 
amount 
 Dec 31, 2019

Fair value 
through profit or 
loss

Derivatives 
used for 
 hedging

Measure- 
ment basis  
IFRS 16

Fair value
Dec 31, 2019

Amortized  cost

Measurement basis IFRS 9

n/a
n/a
Amortized Cost
FVTPL
Amortized Cost
Amortized Cost

435
15
140,258
22,128
4,792
179,721

140,258

4,792
179,721

22,128

FLAC

541,898

541,898

n/a
n/a
FLAC
n/a
FLAC

911
2
143,119
38,595
19,126

324,771
22,128
704,143

143,119

19,126

324,771

704,143

22,128

435
15

911
2

38,595

435
15
140,258
22,128
4,792
179,721

556,309

911
2
143,119
n/a
19,126

324,771
22,128
718,554

CONTINUE ON NEXT PAGE 

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T091

in EUR thousands

Financial assets

Derivative financial instruments – hedge accounting

Interest rate swaps – cash flow hedges
Foreign exchange derivatives – cash flow hedges
Foreign exchange derivatives – fair value hedges
Trade and other receivables
Trade receivable – ABS / Factoring program (mandatorily measured at FVTPL)

Other financial assets
Cash and cash equivalents

Financial liabilities
Borrowings 

Derivative financial instruments – hedge accounting

Interest rate swaps – cash flow hedges
Foreign exchange derivatives – cash flow hedges
Foreign exchange derivatives – fair value hedges

Trade and other payables

Other financial liabilities
Other liabilities
Finance lease liabilities

Totals per category
Financial assets at amortized cost 
Financial assets at fair value through profit or loss (FVTPL)
Financial liabilities at amortized cost (FLAC)

Note

21. (f)

21. (a)
21. (b)
21. (d)
21. (c)

21. (e)

21. (f)

21. (e)

21. (e)

Measurement basis IFRS 9

Category 
 IFRS 7.8 according 
to IFRS 9

Carrying 
amount 
 Dec 31, 2018

Fair value 
through profit or 
loss

Derivatives 
used for 
 hedging

Measure- 
ment basis  
IAS 17

Fair value
Dec 31, 2018

Amortized  cost

2,571
151
42

675
45
38

n/a
n/a
n/a
Amortized Cost
FVTPL
Amortized Cost
Amortized Cost

2,571
151
42
128,485
14,653
5,231
190,392

128,485

5,231
190,392

14,653

FLAC

569,091

569,091

n/a
n/a
n/a
FLAC

FLAC
n/a

675
45
38
142,028

20,826
32

324,108
14,653
731,945

142,028

20,826

324,108

731,945

32

14,653

2,571
151
42
128,485
14,653
5,231
190,392

582,624

675
45
38
142,028

20,826
32

324,108
14,653
745,478

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING21.  (a) Trade and other receivables

Trade receivables

T093

Trade and other receivables were as follows:

in EUR thousands

Dec 31, 2019

Dec 31, 2018

 Trade and other receivables

Trade receivables

T092

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Less allowances for doubtful 
accounts

155,158

137,425

– 1,637

– 1,654

153,521

135,771

Trade receivables

Other receivables

153,521

135,771

8,865

7,367

162,386

143,138

Other receivables mainly include banker’s acceptance bills for 
trade receivables for customers in China. These financial assets 
are generally required to collect contractual cash flows and are 
allocated to the “hold” business model accordingly and are  initially 
recognized  at  fair  value  plus  transaction  costs  and  are 
 subsequently carried at amortized cost using the effective   interest 
method less any impairment losses. 

On the balance sheet date, trade receivables were as follows:

i.  Classification as trade receivables
Trade receivables are amounts payable by customers for goods 
sold or services rendered in the ordinary course of business. If the 
receivables are expected to be settled within twelve months, they 
are classified as current assets. If this is exceptionally not the 
case, they are reported as non-current assets. Trade receivables 
are  classified  in  accordance  with  IFRS  9.  They  are  generally 
required to collect the contractual cash flows and are allocated 
to the “hold” business model accordingly. They are recognized 
initially at the amount of the unconditional consideration and are 
subsequently carried at amortized cost using the effective  interest 
method less any impairment losses. If trade receivables contain 
a significant financing component, they are initially recognized at 
fair value.  

ii.  Impairment and write-offs of trade receivables
For trade receivables, the simplified approach, which is based on 
the expected credit losses over the respective terms, is used. Loss 
rates calculated on the basis of historical and forecast data are 
used, taking into account the business model, the respective cus-
tomer and the economic environment of the geographical region. 

For this purpose, NORMA Group considers in particular the credit 
default swaps of the respective client’s home countries as well 
as industry-specific default probabilities derived from external 
sources.  In  addition,  loss  rates  from  customer-specific  credit 
default swaps (CDS) are used, if available.

On this basis, the allowance for trade receivables and contract 
assets as of December 31, 2019 was determined as follows:

167

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As of December 31, 2019

in EUR thousands

Trade receivables – before allowances 
ECL allowance
Trade receivables – after allowances 

As of December 31, 2018

in EUR thousands

Trade receivables – before allowances 
ECL allowance
Trade receivables – after allowances 

The impairment losses on trade receivables developed as follows 
from the opening balance sheet value as of January 1, 2019, to 
the closing balance sheet value as of December 31, 2019:

Impairment reconciliation

in EUR thousands

Impairment allowance as of Jan 1, 2019 – based on IFRS 9
Additions
Reversals
Consumption
Translation effect
Impairment allowance as of Dec 31, 2019

Credit loss rate 
< 1%

Credit loss rate 
≥ 1% ≤ 2.5%

Credit loss rate 
> 2.5%

78,072
704
77,368

48,907
723
48,184

6,051
210
5,841

Credit loss rate 
< 1%

Credit loss rate 
≥ 1% ≤ 2.5%

Credit loss rate 
> 2.5%

66,895
488
66,407

47,694
892
46,802

8,183
274
7,909

Impairment losses on trade receivables, together with those on 
contract assets, are recognized in operating profit as net impair-
ment losses. Unused amounts reversed are included in the same 
line item. The net expenses recognized in fiscal year 2019 from 
these impairment losses amounted to EUR 53 thousand (2018: 
62 thousand).

Receivables with significant arrears, which may be more than 
180 days due to the customer structure, or those for which insol-
vency or similar proceedings have been initiated, are individually 
tested for impairment. If, on the basis of an appropriate assess-
ment, it cannot be assumed that these can be realized, they are 
written off directly. In the fiscal year, the following losses resulted 
from the write-off of trade receivables:

T094 

Total

133,030
1,637
131,393

Total

122,772
1,654
121,118

Gains / losses arising from derecognition 
IFRS 7.20A

T096

in EUR thousands

2019

2018

Reasons for 
derecognition

Gains arising from 
derecognition

T095

Impairments on trade 
 receivables 

Losses arising from 
derecognition

0

893

0

Write-off 
(IFRS 9.5.4.4)

507

1,654
1,293
– 1,240
– 89
19
1,637

Losses on the disposal of trade receivables through write-offs 
are  recognized  in  operating  profit  as  impairment  losses,  net. 
Unused amounts reversed are included in the same line item.

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Trade  receivables  have  short-term  maturities,  therefore  the 
 carrying amounts on the balance sheet date correspond to their 
fair values, as the effects of discounting are not material.

21.  (b) Trade receivables transferred or available for 

transfer

 Transferred trade receivables

i. 
Subsidiaries  of  NORMA  Group  in  the  EMEA  and  Americas 
 segments transfer trade receivables to external purchasers as 
part of factoring and ABS transactions. The details and effects 
of the respective programs are presented below.

a) Factoring transactions
In  the  factoring  agreement  concluded  in  2017,  that  has  a 
 maximum volume of receivables of EUR 18 million, NORMA Group 
subsidiaries in Germany and Poland sell trade receivables directly 
to  external  purchasers.  As  part  of  this  factoring  program, 
 receivables of EUR 6.4 million were sold as of December 31, 2019, 
(Dec  31,  2018:  EUR 8.6  million)  whereof  EUR  0.6  million 
(Dec 31, 2018: EUR 0.0 million) are purchase price retention that 
are maintained as a cintingency reserve and  not paid out, but 
recognized as other financial asset. 

The  requirements  for  a  receivables  transfer  were  met  in 
 accordance  with  IFRS  9.3.2.1  since  the  receivables  were 
 transferred  in  accordance  with  IFRS  9.3.2.4  a).  Verification  in 
accordance with IFRS 9.3.2.6 shows that nearly all opportunities 
and  risks  were  neither  transferred  nor  retained.  It  follows  in 
 accordance with IFRS 9.3.2.16 that NORMA Group recognizes 
remaining continuing involvement.

NORMA Group is continuing to perform receivables management 
(servicing) for the receivables sold.

Although NORMA Group is only entitled to act as a servicer, the 
Company retains the right to dispose of the sold receivables, as 
purchasers do not have the right to resell the receivables acquired. 

NORMA Group is continuing to recognize the sold trade  receivable 
to the extent of its continuing involvement, i. e., at the maximum 
amount to which it continues to be liable for the late payment risk 
inherent  in  the  receivables  sold.  Hence,  NORMA  Group  is 
 recognizing a corresponding financial liability.

The  requirements  for  the  derecognition  of  receivables  in 
 accordance  with  IFRS  9.3.2.1  are  met,  as  the  receivables  are 
transferred in accordance with IFRS 9.3.2.4 a). The examination 
of IFRS 9.3.2.6 shows that essentially all opportunities and risks 
have been transferred. 

NORMA Group continues to service the receivables sold.

Although  NORMA  Group  is  not  entitled  to  dispose  of  the 
 receivables sold in any other way than within the framework of 
receivables management, the Company retains control over the 
receivables sold as the buyers do not have the actual ability to 
resell the acquired receivables.

The remaining continuing involvement in the amount of EUR 59 
thousand (Dec 31, 2018: EUR 79 thousand) was recognized as 
a financial liability and considers the maximum potential loss for 
NORMA Group resulting from the late payment risk of receivables 
sold as of the reporting date. The fair value of the guarantee / inter-
est  payments  to  be  assumed  has  been  estimated  at 
EUR 5 thousand (Dec 31, 2018: EUR 7 thousand) , taken through 
profit or loss and recognized under other liabilities.

b) ABS transactions
In 2014, NORMA Group entered into a revolving asset purchase 
agreement (Receivables Purchase Agreement) with Weinberg 
Capital Ltd. (special purpose entity). Within the agreed structure, 
NORMA Group sold trade receivables in the context of an ABS 
transaction which was successfully initiated in December 2014. 
Receivables are sold by NORMA Group to a special purpose entity.

In 2018, NORMA established a further factoring program. Under 
the  factoring  agreement  concluded  in  December  2018  with  a 
maximum receivables volume of USD 16 million, a subsidiary of 
NORMA Group in the US sells trade receivables directly to  external 
purchasers.  As  part  of  this  factoring  program,  receivables 
 amounting to EUR 11.8 million were sold as of December 31, 2019 
(Dec 31, 2018: EUR 15.4 million). Of this amount, EUR 2.4 million 
(Dec 31, 2018: EUR 3.2 million) were treated as purchase price 
retentions and not paid out, but rather held as security reserves 
and recognized as other financial assets.

As of December 31, 2019, domestic NORMA Group entities had 
sold receivables in an amount of EUR 14.0  million (Dec 31, 2018: 
EUR 15.2  million)  under  this  asset-backed  securities  (ABS) 
 program with a maximum volume of EUR 25 million. From the 
receivables sold, EUR 0.6 million (Dec 31, 2018: EUR 0.6 million) 
were retained as loss reserves and not paid out. These assets 
were  recognized  as  other  financial  assets.  The  basis  for  this 
 transaction  is  the  transfer  of  trade  receivables  of  individual 
NORMA Group subsidiaries to a special purpose entity with a 
framework of undisclosed assignment. This special purpose entity 
(SPE) is not consolidated under IFRS 10 because neither the power 

169

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGover  the  SPE  is  attributable  to  NORMA  Group  nor  does 
NORMA Group have an essential self-interest and no connection 
between  power  and  variability  of  the  returns  of  the  special 
 purpose entity exists. 

The  requirements  for  a  receivables  transfer  according  to 
IFRS 9.3.2.1 are met, since the receivables are transferred accord-
ing to IFRS 9.3.2.4 a). Verification in accordance with IFRS 9.3.2.6 
shows that a substantial share of all risks and rewards were nei-
ther transferred nor retained. Therefore, according to IFRS 9.3.2.16, 
NORMA Group’s continuing involvement must be recognized. 

This continuing involvement in the amount of EUR 251  thousand 
(Dec 31, 2018: EUR 272 thousand) includes the maximum amount 
that NORMA Group could conceivably have to pay back under 
the default guarantee and the expected interest payments until 
the payment is received for the carrying amount of the  receivables 
transferred. The fair value of the guarantee / interest payments 
to be  assumed  has  been  estimated  at  EUR 205    thousand 
(Dec 31, 2018: EUR 215 thousand), taken through profit or loss 
and recognized under other liabilities.

NORMA Group entered into another agreement with Weinberg 
Capital Ltd. (program special purpose entity) in fiscal year 2018 
by concluding a further revolving receivables purchase agreement 
on the sale of trade receivables. The agreed structure provides 
for the sale of trade receivables of NORMA Group as part of an 
ABS transaction and was successfully initiated in December 2018. 
The  receivables  are  sold  to  a  special  purpose  entity  by 
NORMA Group.

As part of this ABS program with a volume of up to USD 30 mil-
lion, US American Group companies of NORMA Group sold receiv-
ables amounting to EUR 19.5 million as of December 31, 2019 
(Dec 31, 2018: EUR 22.0 million), of which EUR 0.8 million (Dec 
31, 2018: EUR 0.9 million) were not paid out as purchase price 
retentions, but rather held as security reserves and recognized 
as  other  financial  assets.  The  basis  for  the  transaction  is  the 
assignment  of  trade  receivables  of  individual  NORMA  Group 
 companies to a program special purpose entity as part of a silent 
assignment. According to IFRS 10, this program special purpose 
entity is not to be consolidated, as NORMA Group is not assigned 
any decision-making power, nor is there any material self- interest 
or  link  between  decision-making  power  and  the  variability  of 
returns from the program special purpose entity.

The requirements for derecognition of receivables in accordance 
with IFRS 9.3.2.1 are met, as the receivables are transferred in 
accordance with IFRS 9.3.2.4 a). The audit of IFRS 9.3.2.6 shows 
that  almost  all  opportunities  and  risks  have  neither  been 
 transferred  nor  retained.  In  accordance  with  IFRS  9.3.2.16, 
NORMA Group must therefore recognize the remaining  continuing 
involvement.

A continuing involvement of EUR 619 thousand (Dec 31, 2018: 
EUR 813 thousand) was recognized as other financial liability 
and comprises the maximum amount that NORMA Group might 
have  to  repay  under  the  assumed  default  guarantee  and  the 
expected interest payments until receipt of payment in respect 
of the carrying amount of the receivables transferred. The fair 
value of the guarantee or of the interest payments to be assumed 
was included in the carrying amount and recognized as other 
 liabilities  in  the  amount  of  EUR 227  thousand  (Dec  31,  2018: 
EUR 287 thousand). 

ii.  Trade receivables available for transfer
In the opinion of the Group, trade receivables included in these 
programs but not yet disposed of at the end of the reporting period 
cannot  be  allocated  to  either  the  “hold”  or  the  “hold  and  sell” 
 business models. They are therefore included in the fair value 
through profit and loss (FVTPL) category. 

21. (c) Cash and cash equivalents

Cash and cash equivalents are measured at their nominal value 
and include cash in hand, deposits held at call with banks, and 
other short-term highly liquid investments with original maturities 
of three months or less and which are subject only to insignificant 
risk  of  change  in  value.  Bank  overdrafts  are  shown  within 
 borrowings in current liabilities in the Consolidated Statement of 
Financial Position.

21. (d) Other financial assets

Other financial asstes were as follows:

Other financial assets

T097

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Receivables from ABS program

Receivables from factoring

Other assets

1,426

3,010

356

4,792

1,521

3,204

506

5,231

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGReceivables from the ABS program and from factoring include 
reserves for the trade receivables sold. 

  N OT E   2 1 .   ( B )   ‘ T R A D E 

REC EIVA BLES T RA NSFERR ED  OR  AVAILA BLE   FOR  TRAN SF E R ’

Other financial assets are generally required to collect the con-
tractual cash flows and are accordingly allocated to the “hold” 
business model. They are initially recognized at fair value plus 
transaction costs and are subsequently carried at amortized cost 
using the effective interest method less impairment.

21.  (e) Financial liabilities and net debt

 Trade and other liabilities

i. 
Trade and other payables are as follows:

 Trade and other payables

T098

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Trade payables and other 
 payables

Reverse factoring liabilities

Refund liabilities

109,385

109,193

21,335

12,399

19,200

13,635

143,119

142,028

Trade payables are obligations to pay for goods or services that 
have  been  acquired  in  the  ordinary  course  of  business  from 
 suppliers. Accounts payable are classified as current liabilities if 
payment is due within one year or less. If not, they are presented 
as non-current liabilities.

All reimbursement liabilities are due to third parties within one 
year. The carrying amounts on the balance sheet date therefore 
correspond to their fair values, as the effects of discounting are 
not material.

Trade  payables  are  recognized  initially  at  fair  value  and 
 subsequently  measured  at  amortized  cost  using  the  effective 
interest method.

NORMA Group participates in a reverse factoring program. The 
liabilities  included  in  this  program  are  reported  under  trade 
 payables and similar liabilities, as this corresponds to the  economic 
content of the transactions.

All trade payables and liabilities from reverse factoring programs 
are due to third parties within one year. As a result, these have 
short-term maturities, therefore the carrying amounts on the bal-
ance sheet date correspond to their fair values, as the effects of 
discounting are not material.

Refund liabilities 
Reimbursement liabilities are recognized for volume discounts 
and similar bonus agreements payable to customers. These arise 
from retrospective volume rebates or similar agreements that are 
based on total sales or on a specific product sale of a 12-month 
or shorter period. Refund liabilities are recognized for discounts 
expected to be payable to the customer for sales completed by 
the end of the reporting period. For further details, please refer to 

  NOTE 3 ‘SUMMARY  OF SIGNIFICANT ACCOUNTING P RINCIPLES.’

ii.  Bank borrowings
The borrowings were as follows:

Borrowings

T099

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Non-current

Bank borrowings

Current

Bank borrowings

495,927

455,759

495,927

455,759

45,971

45,971

113,332

113,332

Total borrowings

541,898

569,091

Borrowings are recognized initially at fair value, net of directly 
attributable transaction costs incurred. Borrowings are subse-
quently  stated  at  amortized  cost;  any  difference  between  the 
proceeds (net of transaction costs) and the redemption value is 
recognized in profit or loss over the period of the borrowings using 
the effective interest method.

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGFees paid on the establishment of loan facilities are recognized 
as transaction costs of the loan to the extent that it is probable 
that some or all of the facility will be drawn down. In this case, 
the fee is deferred until the draw-down occurs. To the extent that 
there is no evidence that it is probable that some or all of the facil-
ity will be drawn down, the fee is capitalized as a pre-payment 
for liquidity services and amortized over the period of the facility 
to which it relates. 

Borrowings are classified as current liabilities unless the Group 
has an unconditional right to defer settlement of the liability for 
at least 12 months after the balance sheet date.

The maturity of the syndicated bank facilities and the promissory 
note on December 31, 2019, is as follows:

a) Fair value of bank borrowings
The fair value calculation of the fixed-interest promissory note, 
which is recognized at amortized cost and for which the fair value 
is  stated  in  the  notes,  was  based  on  the  market  yield  curve 
 according to the zero coupon method considering credit spreads 
(level 2). Interest accrued on the reporting date is included.

Maturity bank borrowings 2019

in EUR thousands

Syndicated bank facilities, net

Promissory note, net

Commercial paper

Total

up to 1 year

> 1 year up to  
2 years

> 2 years up to  
5 years

0

99,739

247,740

108,072

0

29,000

15,000

44,000

99,739

355,812

41,500

T100

> 5 years

41,500

The maturity of the syndicated bank facilities and the promissory 
note on December 31, 2018, is as follows:

Maturity bank borrowings 2018

in EUR thousands

Syndicated bank facilities, net

Promissory note, net

Total

up to 1 year

> 1 year up to  
2 years

> 2 years up to  
5 years

4,839

106,103

110,942

4,839

29,000

33,839

174,590

161,635

336,225

T101

> 5 years

0

86,500

86,500

b) Financial covenant
The Group is subject to the financial covenant total net debt cover 
(net debt in relation to adjusted Group EBITDA), which is moni-
tored on an ongoing basis. This financial covenant is based on 
the Group’s Consolidated Financial Statements as well as on spe-
cial definitions of the bank facility agreements. 

In the event of non-compliance with a financial ratio, the credit 
agreement provides for several possibilities of cure in the form of 
exemption provisions of the shareholder measures. If there is a 
breach of a condition which is not remedied, the syndicated loan 
may possibly be called in.

There were no covenant breaches in 2019 and 2018.

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Other financial liabilities were as follows:

Future minimum lease payments  
non-cancellable finance leases

Other financial liabilities

in EUR thousands

T102

T103

Dec 31, 2018

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Gross finance lease liabilities – minimum lease 
payments

Non-current

Lease liabilities

Other liabilities

Current

Lease liabilities

Acquisition liability

n/a

1,630

1,630

n/a

0

Liabilities from ABS and factoring

16,043

Other liabilities

Total other financial liabilities

1,453

17,496

19,126

Up to 1 year

> 1 year up to 5 years

> 5 years

Future finance charges on finance lease

Present value of finance lease liabilities

Up to 1 year

> 1 year up to 5 years

> 5 years

16

1,976

1,992

16

546

17,141

1,163

18,866

20,858

17

18

0

35

3

16

16

0

32

a) Lease liabilities as of Dec 31, 2018
To a minor extent, the Group leases property, plant and  equipment 
and land under finance leases with terms of between 1 and 5 
years. 

The  future  aggregate  minimum  lease  payments  under  non- 
cancellable finance leases and their respective present values 
are as follows:

The fair values of finance lease liabilities are calculated as the 
present values of the payments associated with the debts based 
on the applicable yield curve and NORMA Group’s credit spread 
curve (level 2).

The information on NORMA Group’s leasing liabilities for fiscal 
year 2019 is presented under 

  NOTE 20. ‘LEASES’.

b) Liabilities from the ABS and factoring

The liabilities from the ABS and factoring include liabilities from 
continuing  involvement  in  the  amount  of  EUR 929  thousand 
(Dec 31, 2018: EUR 1,164 thousand), liabilities from fair values 
of  default  and  interest  guarantees  in  the  amount  of  EUR 438 
thousand (Dec 31, 2018: EUR 509 thousand) recorded under the 
ABS  and  factoring  programs  and  liabilities  from  customer 
 payments  for  receivables  already  sold  under  the  ABS  and 
 factoring  programs  in  the  amount  of  EUR 14,676  thousand 
(Dec 31,  2018:  EUR  15,468  thousand)  as  part  of  the 
debtor /  receivables management performed by NORMA Group. 

c) Other liabilities

As of December 31, 2019, other non-current liabilities include lia-
bilities of EUR 1,631 thousand (2018: EUR 1,976 thousand) for 
the option to acquire the remaining minority interest in connection 
with  the  acquisition  of  Fengfan  Fastener  (Shaoxing)  Co.,  Ltd. 
(Fengfan)  in  the  second  quarter  of  2017.  This  option  gives 
NORMA  Group  the  right  to  acquire  the  remaining  20%  of  the 
shares in Fengfan. The risks and rewards of the remaining shares 
are  not  transferred  to  NORMA  Group  due  to  the  contractual 
 structure. Consequently, the present value of the estimated future 
payment  of  EUR 3,946  thousand  at  the  time  of  acquisition  is 
reported under other financial liabilities. Changes in the estimate 
of the amount to be paid are recognized in the income statement 
under  the  financial  result  in  the  Consolidated  Statement  of 
 Comprehensive Income. Current liabilities include liabilities from 
bills  of  exchange  amounting  to  EUR 146  thousand  and  other 
 liabilities.  

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The  financial  liabilities  of  NORMA  Group  have  the  following 
 maturity:

Maturity of financial liabilities

v.  Net debt
Net debt of NORMA Group is as follows:

Net debt

T104

in EUR thousands

T105

Dec 31, 
2019

Dec 31, 2018

Dec 31, 2019

in EUR thousands

Borrowings

Trade and other payables

Other financial liabilities

Dec 31, 2018

in EUR thousands

Borrowings

Trade and other payables

Finance lease liabilities

Other financial liabilities

up to 1 year

> 1 year up to 
 2 years

> 2 years up to  
5 years

> 5 years

45,971

143,119

17,496

206,586

99,208

355,247

41,472

1,630

Bank borrowings, net

541,898 

569,091 

Derivative financial liabilities – 
hedge accounting

Lease liabilities (2018: finance 
lease liabilities)

Other financial liabilities

913 

38,595 

19,126 

758 

32 

20,826 

99,208

356,877

41,472

Financial debt

600,532 

590,707 

up to 1 year

> 1 year up to  
2 years

> 2 years up to  
5 years

> 5 years

113,332

142,028

16

18,850

274,226

33,348

335,977

86,434

4

12

1,976

33,352

337,965

86,434

Cash and cash equivalents

179,721 

190,392 

Net debt

420,811 

400,315 

At EUR 600,532 thousand, the financial liabilities of NORMA Group 
were  1.7%  higher  than  on  December  31,  2018  (EUR 590,707 
thousand).  The  decrease  in  loans  is  attributable  to  the  net 
 repayment due to the refinancing in December 2019 
‘FINANCIAL  RISK  MANAGEMENT ’. Contrary, the effects of exchange 
rate changes on the US dollar tranches of the syndicated loans 
and the promissory note loan increased the loans item. In the area 
of derivatives, there was an increase in the negative market  values 
of hedging derivatives. 

  NOTE  5. 

The increase of lease liabilities is due to the first time recogni-
tion of  liabilites  for  recognised  right  of  use  assets  because 
of the first  time  adoption  of  IFRS  16  in  fiscal  year  2019 
(EUR 38,595 thousand). 

174

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGOn the other hand, other liabilities decreased due to the payment 
of liabilities resulting from ABS and factoring and the adjustment 
of the recognised liabilities for the option to acquire minority inter-
ests in the amount of EUR 1,631 thousand (2018: 1,976 thou-
sand) in connection with the acquisition of Fengfan. 

Net debt increasd by EUR 20,496 thousand, an increase of 5.1%, 
to 420,811 compared to the previous year (2018: 400,315). This 
is because of the first time adoption effects of IFRS 16 as described 
before.  In addition, cash neutral exchange rate effects on foreign 
currency loans and interest expenses increased net debt in fiscal 
year 2019. 

21. (f) Derivative financial instruments

Derivative financial instruments held for hedging purposes are 
carried at fair value. They are fully classified in level 2 of the fair 
value hierarchy.

Derivative financial instruments

T106

in EUR thousands

Assets

Liabilities

Assets

Liabilities

Dec 31, 2019

Dec 31, 2018

Interest rate swaps – cash flow hedges

Foreign exchange derivatives – cash flow hedges

Foreign exchange derivatives – fair value hedges

Total

Less non-current portion

Interest rate swaps – cash flow hedges

Non-current portion

Current portion

435

0

15

450

120

120

330

911

0

2

913

684

684

229

2,571

151

42

2,764

2,180

2,180

584

675

45

38

758

605

605

153

The derivative financial instruments are as follows:

Further details on the use of hedging instruments can be found 
in 

  NOTE 5.  ‘FI NANCIAL RISK MANAGEMENT.’

i. 

 Effects of accounting for cash flow hedges on the net 
assets, financial position and results of operations

The effects of foreign currency and interest rate-related hedging 
instruments on the net assets, financial position and results of 
operations are as follows:

175

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGin EUR thousands

Hedging interest rate risk CFH
Interest rate swap USD
Interest rate swap USD
Interest rate swaps EUR

in EUR thousands

Currency risk hedging CFH
Currency forwards EUR – CZK
Currency forwards EUR – PLN
Currency forwards EUR – GBP
Currency forwards EUR – CNY

The effects of cash flow hedge accounting on financial position and performance

Net book value as of 
Dec 31, 2019 
 (+Derivative financial 
assets / - Derivative 
financial liabilities)

Nominal amount Average hedging rate 

Hedging ratio

Maturity

435
– 684
– 227

160,353
60,600
76,753
23,000

1.25
2.01
1.54

1:1
1:1
1:1

2020-2021
2021
2020

T107

Change in fair value 
of the hedged item 
used as the basis for 
recognizing hedge 
ineffectiveness for the 
period

Change in fair value 
of the  hedging item 
since 1 Jan

Book value of hedged 
item as of Dec 31, 
2019

– 1,646

1,646

160,353

Net book value as of 
Dec 31, 2018  
(+ Derivative financial 
assets / -Derivative  
financial  liabilities)

105
17
30
– 33

Nominal amount 
 (+Buy / -Sell)

– 9,600
– 600
– 6,000
2,500

Average hedging rate 

Hedging ratio 1

Maturity

Change in fair value 
of the hedging item 
since Jan 1

Change in fair value of the 
hedged item used as the 
basis for recognizing 
hedge ineffectiveness for 
the period

26.29
4.42
0.90
8.05

1:1
1:1
1:1
1:1

≤ 1 year
≤ 1 year
≤ 1 year
≤ 1 year

115
8
53
10

– 115
– 8
– 53
– 10

1_The forward foreign exchange contracts are denominated in the same currency as the highly probable future transactions, therefore the hedge ratio is 1: 1

in EUR thousands

Hedging interest rate risk – interest rate 
swap
Interest rate swap USD
Interest rate swap USD
Interest rate swaps EUR

Net book value as of 
Dec 31, 2018   
(+ Derivative financial 
assets / -Derivative 
financial liabilities)

Nominal amount Average hedging rate 

Hedging ratio

Maturity

2,571
– 70
– 605

193,042
126,403
43,639
23,000

1.57
0.00
1.54

1:1
1:1
1:1

2019–2021
2021
2020

Change in fair value 
of the hedged item 
used as the basis for 
recognizing hedge 
ineffectiveness for the 
period

Change in fair value 
of the hedging item 
since Jan 1

Book value of hedged 
item as of  
Dec 31, 2018

1,300

– 1,300

193,042

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe effective part, as well as the accrued and recognized costs 
of hedging recognized in other comprehensive income excluding 
taxes developed as follows:

Change in hedging reserve before tax

in EUR thousands

Balance as of January 1, 2018

Foreign currency translation effects

Reclassification to profit or loss

Net fair value changes 

Accrued and recognized costs of hedging

Balance as of December 31, 2018

Foreign currency translation effects

Reclassification to profit or loss

Net fair value changes 

Accrued and recognized costs of hedging

Balance as of December 31, 2019

Amounts due to interest rate swaps recognized in the hedging 
reserve in equity will be released in profit or loss before the repay-
ment of the loans. 

In fiscal year 2019 and 2018, no ineffective portion of cash flow 
hedges relating to foreign exchange derivatives and interest rate 
swaps was recognized in profit or loss.

Reserve for costs 
of hedging

Spot  component 
of foreign 
exchange 
 derivatives 

Interest rate 
swap

0 

– 67 

– 67 

67 

0 

279 

– 2 

– 279 

59 

0 

57 

0 

11 

– 68 

660 

– 63 

1,300 

1,897 

– 727 

– 1,646 

0 

– 476 

T108 

Total

939 

– 2 

– 342 

1,359 

– 67 

1,887 

0 

– 716 

– 1,714 

67 

– 476 

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGii. 

 Effects of accounting for fair value hedges on the net 
assets, financial position and results of operations

The effects of foreign currency-related hedging instruments on 
the net assets, financial position and results of operations are as 
follows:

The effects of fair value hedge accounting on financial position and performance

Net book value as of  
Dec 31, 2019 
( +Derivative financial  
assets / -Derivative 
financial liabilities)

Nominal amount  
(+Buy / -Sell)

Average hedging rate

Hedging ratio

Maturity

T109

Change in fair value of 
the hedged item used as 
the basis for recognizing 
hedge ineffectiveness for 
the period

Change in fair value of 
the hedging item since 
Jan 1

in EUR thousands

Currency risk hedging FVH
Currency forwards PLN – EUR
Currency forwards JPY – SGD

15
– 2

940
574

4.36
80.28

1:11
1:11

≤ 1 year
≤ 1 year

15
– 2

– 15
2

1_ The foreign exchange forward contracts for USD-EUR hedging are denominated in the same currency and have the same volume as the hedged net foreign exchange risk from external USD loans and intragroup monetary items in USD, 

therefore the hedge ratio is 1:1

in EUR thousands

Currency risk hedging FVH
Currency forwards USD – EUR
Currency forwards GBP – EUR
Currency forwards SEK – EUR
Currency forwards PLN – EUR
Currency forwards JPY – SGD

Net book value as of  
Dec 31, 2018  
(+Derivative financial 
assets / -Derivative 
 financial liabilities)

– 20
– 10
23
19
– 7

Nominal amount  
(+Buy / -Sell)

– 8,734
2,236
3,413
3,022
556

Average hedging rate

Hedging ratio

Maturity

Change in fair value  
of the hedging item  
since Jan 1

Change in fair value of the 
hedged item used as the 
basis for recognizing 
hedge ineffectiveness for 
the period

1.16
0.89
10.33
4.36
79.41

1:1 1
1:1 2
1:1 2
1:1 2
1:1 2

≤ 1 year
≤ 1 year
≤ 1 year
≤ 1 year
≤ 1 year

28
17
25
11
4

– 28
– 17
– 25
– 11
– 4

1_ The foreign exchange forward contracts for USD-EUR hedging are denominated in the same currency and have the same volume as the hedged net foreign exchange risk from external USD loans and intragroup 

monetary items in USD, therefore the hedge ratio is 1:1

2_The forward exchange contracts are denominated in the same currency and volume as the hedged risk from intra-group monetary items, therefore the hedge ratio is 1:1

178

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING21.  (g) Financial instruments at fair value

The  tables  below  provide  an  overview  of  the  classification  of 
financial assets and liabilities measured at fair value in the fair 
value hierarchy under IFRS 13 as of December 31, 2019, as well 
as December 31, 2018:

An overview of the gains and losses arising from the hedging of 
fair value changes that were recognized in the financial result is 
shown below:

 Gains and losses fair-value hedges

in EUR thousands

Losses (–) / Gains (+) on hedged 
items

Losses (–) / Gains (+) on hedging 
instruments

2019

– 39

– 44

– 83

T110

2018

531

– 892

– 361

Financial instruments – fair value hierarchy 

in EUR thousands

Recurring fair value measurements

Assets

Interest rate swaps – cash flow hedges

Foreign exchange derivatives – fair value hedges

Trade receivable – ABS /  factoring program (mandatorily measured at FVTPL)

Total

Liabilities

Interest rate swaps – cash flow hedges

Foreign exchange derivatives – fair value hedges

Total

Level 1 1

Level 2 2

Level 3 3

T111

Total as of 
 Dec 31, 2019 

435 

15

22,128

22,578

911

2

913

0

0

435

15

22,128

22,578

911

2

913

0

0

CONTINUE ON NEXT PAGE 

179

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGFinancial instruments – fair value hierarchy 

(continued)

in EUR thousands

Recurring fair value measurements

Assets

Interest rate swaps – cash flow hedges

Foreign exchange derivatives – cash flow hedges

Foreign exchange derivatives – fair value hedges

Trade receivable – ABS / Factoring program (mandatorily measured at FVTPL)

Total

Liabilities

Interest rate swaps – cash flow hedges

Foreign exchange derivatives – cash flow hedges

Foreign exchange derivatives – fair value hedges

Total

Level 1 1

Level 2 2

Level 3 3

T111

Total as of 
 Dec 31, 2018

2,571 

151 

42 

14,653

17,417

675 

45 

38 

758 

0

0

0

0

1_Fair value measurement based on quoted prices (unadjusted) in active markets for these or identical assets or liabilities.
2_Fair value measurement for the asset or liability based on inputs that are observable on active markets either directly (i. e. as priced) or indirectly (i. e. derived from prices).
3_Fair value measurement for the asset or liability based on inputs that are not observable market data.

2,571 

151 

42 

14,653

17,417

675 

45 

38 

758 

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNo transfers between the different levels occurred in 2019 and 
2018.

The fair value of interest swaps is calculated as the present value 
of estimated future cash flows. The fair value of forward foreign 
exchange contracts is determined using a present value model 
based on forward exchange rates.

Trade receivables held for sale as part of the factoring and ABS 
transaction and measured at fair value through profit or loss have 
short-term maturities. In addition, the calculated credit risk of the 
counterparty is not material, therefore the carrying amounts at 
the balance sheet date correspond to their fair values.

21.  (h) Net gains and losses on financial instruments 

The net gains or losses on financial instruments (by measurement 
category) in  accordance with IFRS 7.20 (a) are as follows:

Financial instruments – net gains and losses

in EUR thousands

2019

T112

2018

Net gains or net losses on 
 financial assets

measured at amortized costs 

61

191

Net gains or net losses on 
 financial liabilities

measured at amortized cost

– 13,968

– 11,481

– 14,457

– 11,290

Net gains and losses on financial assets measured at amortized 
cost include impairment losses on trade receivables and interest 
income from short-term deposits with banks. Net gains and losses 
on financial liabilities measured at cost include interest expense 
and fees from loans and borrowings. 

Currency  effects  from  the  translation  of  financial  assets  and 
 liabilities according to IAS 21 are shown within 
FOREI GN EXCHANGE GAINS / LOSSES.’   

  NOTE  14  ‘NET 

22. Inventories 

Inventories were as follows:

Inventories

T114

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Raw materials, consumables and 
supplies

21.  (i) Total interest income and expense from financial 

Work in progress

instruments

Finished goods and goods for 
resale

49,795

17,659

48,220

20,978

105,795

108,909

173,249

178,107

 Interest expenses / income from financial 
assets and liabilities (IFRS 7.20(b))

T113

in EUR thousands

2019

2018

Interest income

financial assets at cost

1,007

484

Interest expenses

financial liabilities at cost

– 14,280

– 13,578

On December 31, 2019, impairments were made on inventories 
amounting  to  EUR 7,672  thousand  (Dec 31,  2018:  EUR 6,561 
thousand).

On  December  31,  2019,  and  2018,  the  inventories  were  not 
 collateralized  with  the  exception  of  the  customary  business 
 reservations of title. 

181

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Authorized and conditional capital

Other non-financial assets were as follows:

Other non-financial assets

T115

in EUR thousands

Dec 31, 2019

Dec 31, 2018

3,450

10,550

5,024

3,388

2,313

3,679

8,237

4,289

2,933

1,250

24,725

20,388

Deferred costs

VAT assets

Prepayments

Consideration payable to a 
 customer

Other assets

24. Equity 

Subscribed capital

The subscribed capital of the Company on December 31, 2019, 
and 2018 amounted to EUR 31,862 thousand and was fully paid 
in. It is divided into 31,862,400 shares with no par value and a 
notional value of EUR 1. The liability of the shareholders for the 
obligations of the company to its creditors is limited to this  capital. 
The  amount  of  the  subscribed  capital  is  not  permitted  to  be 
 distributed by the Company to its shareholders.  

The Management Board is entitled to increase the share capital 
by up to EUR 12,744,960 until May 19, 2020, by issuing up to 
12,744,960 new no-par value registered shares in exchange for 
cash and / or contributions in kind either once or several times by 
resolution of the Annual General Meeting held on May 20, 2015, 
with the approval of the Supervisory Board, whereby the sub-
scription  rights  of  shareholders  may  be  restricted  (Authorized 
Capital 2015).

The share capital is being increased by up to EUR 3,186,240 by 
resolution of the Annual General Meeting on May 20, 2015, by 
issuing up to 3,186,240 new no-par value registered shares to 
grant convertible bonds and / or bonds with warrants (Conditional 
Capital 2015).

The resolutions of the Annual General Meeting of April 6, 2011, 
Authorized  Capital  2011  and  Conditional  Capital  2011,  were 
repealed.

Capital reserve

The capital reserve contains:

•  amounts (premiums) received for the issuance of shares,
•  premiums paid by shareholders in exchange for the granting 

of a preference for their shares,

•  amounts resulting from other capital contributions of the 

owners.

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGRetained earnings

Retained earnings consisted of the following:

Development of retained earnings

T116

in EUR thousands

Retained 
earnings

Remeasurements of 
post-employment 
benefit obligations

IPO costs 
 directly  netted 
with equity

Reimbursement 
of IPO costs by 
shareholders

Acquisition of 
non-controlling 
 interest

Effects from  
the application  
of IAS 19R

Effects  
of IFRS 9

Effects of 
IFRS 16

Total

Balance as of December 31, 2017 (as reported)

306,623 

– 2,496 

– 4,640 

4,681 

– 6,930 

Balance as of Jan 1, 2018

Profit for the year

Dividends paid

306,623

91,873 

– 33,456 

– 2,496

– 4,640

4,681

– 6,930

Acquisition of non-controlling interests

342 

Effect before taxes

Tax effect

– 265 

51 

Balance as of December 31, 2018 (as reported)

365,040 

– 2,710 

– 4,640 

4,681 

– 6,588 

Balance as of Jan 1, 2019

Profit for the year

Dividends paid

Effect before taxes

Tax effect

365,040 

58,422 

– 35,049 

– 2,710 

– 4,640 

4,681 

– 6,588 

– 2,066 

547 

839 

839

0 

– 600

0 

298,077 

0

297,477

91,873 

– 33,456 

342 

– 265 

51 

839 

839 

– 600 

0 

356,022 

– 600 

– 2,033 

353,989 

58,422 

– 35,049 

– 2,066 

547 

Balance as of December 31, 2019

388,413 

– 4,229 

– 4,640 

4,681 

– 6,588 

839 

– 600 

– 2,033 

375,843 

A dividend of EUR 35,049 thousand (EUR 1.10 per share) was 
paid  to  the  shareholders  of  NORMA  Group  after  the  Annual 
 General Meeting in May 2019. 

183

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Other reserves

Other reserves consisted of the following:

Development of other reserves

in EUR thousands

Cash flow hedges

Balance as of January 1, 2018

Effect before taxes

Tax effect

Balance as of December 31, 2018

Effect before taxes

Tax effect

657 

948 

– 267 

1,338 

– 2,363 

680 

Foreign exchange 
rate  differences on 
translating foreign 
operations

– 9,021 

10,200 

1,179 

9,016 

Balance as of December 31, 2019

– 345 

10,195 

T117

Total

– 8,364 

11,148 

– 267 

2,517 

6,653 

680 

9,850 

25. Share-based payments

Management incentive schemes

The Matching Stock Program

The Matching Stock Program (MSP) for the Management Board 
provides a long-term incentive to commit to the success of the 
Group.  The  MSP  is  a  share-based  option.  To  this  end,  the 
 Supervisory  Board  specifies  a  number  of  share  options  to  be 
granted each fiscal year with the proviso that the Management 
Board  member  make  a  corresponding  personal  investment  in 
the Group. In line with the new Management Board contracts, 
the MSP was closed. The last allotment of options was in fiscal 
year 2017. 

The  shares  involved  in  the  share  options  are  those  shares 
 allocated or acquired and qualified as part of the MSP defined in 
the Management Board contract. The number of share options is 
calculated by multiplying the qualified shares held at the time of 
allotment by the option factor specified by the Supervisory Board. 
A new option factor is set for every tranche. The first tranche was 
allocated on the day of the IPO.

The other tranches will be allocated on March 31 each following 
year. The holding period is four years (on March 31, 2021, for the 
2017 tranche, on March 31, 2020, for the 2016 tranche and on 
March 31, 2019, for the 2015 tranche). 

Non-forfeitable claims out of the options are earned pro rata over 
the  respective  performance  period.  The  exercise  price  for  the 
 outstanding  tranches  will  be  the  weighted  average  of  the 
 respective closing price of the Group’s share on the 60 trading 
days directly preceding the allocation of each tranche. Dividend 
payments by the Group during the vesting period are deducted 
from the exercise price of each tranche. 

The options of a tranche can only be exercised within a period of 
two years following the expiration of the holding period. In order 
for an option to be exercised, the weighted average of the last 
ten trading days must be at least 1.2 times that of the exercise 
price. The pay-out is limited to 2% of the average (adjusted) EBITA 
(tranches 2014, 2015, 2016 and 2017) or to 2% of the average 
(adjusted) EBITDA (tranche 2013) during the holding period (cap). 
When  the  option  is  exercised,  the  Group  can  decide  whether 
to settle the option in shares or cash. NORMA Group classified 
the  stock  options  as  a  cash  settlement  analogues  to  the 
previous year.

The determination of fair value, which is the basis for determining 
the pro rata provision on the balance sheet date, was carried out 
using a Monte Carlo method. The expected volatilities are set to 
be  the  historical  volatility  of  the  three-year  period  before  the 
valuation date. Due to the cash settlement, the options are valued 
on each balance sheet date and the resulting changes in fair value 
are  recognized  through  profit  or  loss,  whereby  the  prorated 
expenses were ratably recognized over the performance period.

184

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe option rights granted under the MSP changed as follows in 
the 2019 and 2018 fiscal years:

Development of the MSP option rights

Long-term incentive plan

T118

In  fiscal  year  2013,  NORMA  Group  installed  a  share-based, 
 long-term, variable compensation component for executives and 
certain other groups of employees (Long-Term Incentive Plan).

Expected duration until exercise in years

 1.25 

 2.25 

 1.25 

Proportional fair value per outstanding “share units” in EUR as of December 31, 2019

 347,045.00 

 306,021.00 

 179,494.00 

Tranche MSP 
2015

Tranche MSP 
2016

Tranche MSP 
2017

Fair value per “share unit” in EUR as of December 31, 2019

Exercise price in EUR

Balance as of December 31, 2017

Tentatively granted “share units”

Exercised

Lapsed

Balance as of December 31, 2018

Balance as of December 31, 2018

Tentatively granted “share units”

Exercised

Lapsed

 3.57 

 4.11 

 40.09 

 42.62 

 4.25 

 38.50 

97,322

74,465

51,607

97,322

74,465

51,607

97,322

74,465

51,607

9,375

Balance as of December 31, 2019

97,322

74,465

42,232

In fiscal year 2019, income in the amount of EUR 115 thousand 
(2018: income of EUR 526 thousand) resulting from the MSP were 
recognized in employee benefits expense against a correspond-
ing net reversal within the provisions. Furthermore, no payment 
was made for the exercised option rights (2018: disbursement 
from the tranche 2014 EUR 2,468 thousand).

The total provision for the MSP amounts to EUR 833 thousand 
as of December 31, 2019 (Dec 31, 2018: EUR 948 thousand).

The Long-Term Incentive Plan (LTI) is a share-based payment, 
cash settled plan that takes into account both the performance 
of the Company and the share price development. 

The  participants  receive  a  preliminary  number  of  share  units 
 (virtual shares) at the start of the performance period based on 
a  percentage  of  the  respective  base  salary  multiplied  by  a 
 conversion rate. The conversion rate is determined based on the 
average  share  price  of  the  previous  60  trading  days  of  the 
 calendar  year  prior  to  the  grant  date.  Once  four  years  have 
elapsed, the number of share units granted at the start of the 
performance period is adjusted based on the performance the 
Company has achieved, incorporating both the targets defined 
during the performance period and the Company / regional  factor.

The goal achievement factor, measured by adjusted EBITA, as 
well as the Company / regional factor are applied as performance 
targets. The goal achievement factor is based on the adjusted 
EBITA of NORMA Group. The absolute adjusted EBITA target is 
determined for every year of the performance period based on 
the budgeted value. After conclusion of the four-year period, the 
yearly recorded adjusted EBITA values are defined as a percent-
age in relation to the target values and averaged out over the four 
years. Allocation occurs above a goal achievement ratio of 90%. 
Between 90% and 100% goal achievement, every percentage 
point amounts to 10 percentage points of goal achievement  factor. 
Between  100%  and  200%  goal  achievement,  the  goal 
 achievement factor grows by 1.5 percentage points per  percentage 
point of goal achievement. 

185

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The share units granted under the LTI changed as follows in the 
2019 and 2018 fiscal years:

Development of LTI

Expected duration until exercise in years
Fair value per “share unit” in EUR as of   
December 31, 2019
Share price when granted in EUR

Balance as of  December 31, 2018
Tentatively granted “share units”
Exercised
Lapsed
Balance as of  December 31, 2019

Expected duration until exercise in years
Fair value per “share unit” in EUR as of  December 31, 2017
Share price when granted in EUR

Balance as of December 31, 2017
Tentatively granted “share units”
Exercised
Lapsed
Balance as of December 31, 2018

3rd Tranche LTI 
2015

4th Tranche LTI 
2016

5th Tranche LTI 
2017

6th Tranche LTI 
2018

T119

7th Tranche 
LTI 2019

 n/a 

 n/a 

 1.00 

 2.00 

 3.00 

 n/a 
 36.89 

30,930
–
 30,930 

0

 35.62 
 48.57 

26,464
–
–
 940 
25,524

 37.38
 39.77 

 36.59
 56.27 

37,631

28,808

–
 2,582
35,049

–
 2,568 
26,240

 35.72 
 48.25 

0
38,352
–

38,352

2rd Tranche LTI 
2014

3rd Tranche LTI 
2015

4th Tranche LTI 
2016

5th Tranche 
 LTI 2017

6th Tranche 
 LTI 2018

 n/a 
 n/a 
 36.40 

18,567
–
 18,567 
–
0

 n/a 
 48.25 
 36.89 

31,029
–
–
 99 
30,930

 1.00 
 42.47 
 48.57 

27,394
–
–
 930 
26,464

 2.00 
 41.47 
 39.77 

41,184

–
 3,553 
37,631

 3.00 
 40.70 
 56.27 

0
29,259
–
 451 
28,808

The  Company  factor  is  determined  by  the  Group  Senior 
 Management based on the Company’s development, as well as 
the development in relation to comparable companies. In addition 
to this, the development of free cash flows is taken into account 
when determining the factor. At the discretion of the Group Senior 
Management, unanticipated developments can also be taken into 
account and the Company factor corrected either downward or 
upward accordingly. The factor can assume values between 0.5 
and 1.5.

The factor takes into account the results of the region as well as 
the region-specific characteristics and is used as an adjustment 
factor for plan participants with regional responsibility. 

The value of the share units is then determined at the end of the 
fourth calendar year based on the average share price of the last 
60  days  of  trading  in  this  fourth  year.  In  case  the  calculated 
 Long-term Incentive pay-out exceeds 250% of the initial grant 
value,  the  maximum  pay-out  is  capped  at  250%.  The  value 
 determined is paid out to the participants in cash in May of the 
fifth year.

The LTI is a Group-wide and global compensation instrument with 
a long-term orientation. Due to the coupling to the development 
not only of the stock price, but also the Company’s performance, 
the LTI provides an additional incentive to create value through 
value-based action, aligned with the goals of NORMA Group. 

The determination of fair value, which is the basis for  determining 
the pro rata provision on the balance sheet date, was performed 
using a Monte Carlo simulation. Due to the cash settlement of the 
virtual share units, the fair value is measured on each balance 
sheet  date  and  the  resulting  changes  in  the  fair  value  are 
 recognized in income or loss. The allocation of the expenses is 
made on a pro rated basis over the performance period.

186

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
 
 
In fiscal year 2019, expenses resulting from the LTI in the amount 
of EUR 334  thousand (2018: EUR 360 thousand) were recorded 
under personnel expense and within a corresponding provision. 
Furthermore, a payment amounting to EUR 1,045  (2018: tranche 
2014:  EUR 1,045  thousand)  was  made  for  exercised  options 
(tranche 2014).

In total, the provision for the LTI amounts to EUR 2,271 thousand 
as of December 31, 2019 (Dec 31, 2018: EUR 2,982 thousand).

26. Retirement benefit obligations

Retirement benefit obligations result mainly from two German 
pension plans and a Swiss post-employment benefit plan.

The  German  defined  benefit  pension  plan  for  NORMA  Group 
employees was closed for new entrants in 1990 and provides 
benefits in case of retirement, disability, and death as life-long 
pension payments. The benefit entitlements depend on years of 
service and salary. The portion of salary that is above the income 
threshold for social security contribution leads to higher benefit 
entitlements  compared  to  the  portion  of  the  salary  up  to  that 
threshold. Even if no further benefits can be earned from these 
old  commitments,  NORMA  Group  is  still  exposed  to  certain 
 actuarial  risks  associated  with  defined  benefit  plans,  such  as 
 longevity and compensation increases. Due to the amount of the 
obligation  and  the  composition  of  the  plan  participants, 
 approximately 96% being pensioners, a significant change in the 
actuarial  assumptions  would  have  no  significant  effects  on 
NORMA Group. 

Employees  hired  after  1990  are  eligible  under  a  defined 
 contribution scheme. The contributions are paid into an insurance 
contract providing lump sum payments in case of retirements and 
deaths.

Furthermore, a plan for members of the Management Board was 
established  in  fiscal  year  2015.  This  second  German  defined 
 benefit  plan  is  based  on  a  direct  commitment  to  an  annual 
 retirement payment for members of the Management Board of 
NORMA Group. The annual retirement payment is measured as 
a percentage of the pensionable income. The pension entitlement 
arises when the contract has expired, but not before reaching the 
age of 65, or if that individual is unable to work. The percentage 
depends on the number of years of service as a Management 
Board member. The percentage amounts to 4% of the last fixed 
annual salary prior to leaving for each completed year of service. 
The percentage can increase to a maximum of 55%. Furthermore, 
a survivor’s pension will be provided as well.

The  obligations  arising  from  the  plan  are  subject  to  certain 
 actuarial  risks  associated  with  defined  benefit  plans,  such  as 
 longevity  and  compensation  increases.  Please  see  the 
 Remuneration Report for further details with regard to this plan 

  REMUNERATION REPORT.

Besides  the  German  plans,  there  is  a  further  benefit  plan  in 
 Switzerland resulting from the Swiss ‘Berufliches Vorsorgegesetz’ 
law (BVG). According to the BVG, each employer has to grant 
post-employment benefits for qualifying employees. The plan is 
a  capital-based  plan  under  which  the  Company  has  to  make 
 contributions equivalent to at least the limits specified in the plan 
conditions  for  employee  contributions.  These  plans  are 
 administered by foundations that are legally separated from the 
entity and subject to the BVG. The Group has outsourced the 
investment process to a foundation, which sets the strategic asset 
allocation  in  its  group  life  portfolio.  All  regulatory  granted 
 obligations out of the plan are reinsured by an insurance  company. 
This covers risks of disability, death and longevity. Furthermore, 
there is a 100% capital and interest guarantee for the retirement 
assets invested. In the case of a shortfall, the employer and plan 
participants’ contribution may be increased based on the  decisions 
of the relevant foundation board. Strategies of the foundation 

boards to make up for potential shortfalls are subject to approval 
by the regulator.

Besides  the  plans  described  in  Germany  and  Switzerland, 
NORMA Group also participates in a multi-employer pension plan 
in the US for the benefit of employees of one of its US-based 
plants. NORMA Group’s obligation to participate in the fund arises 
from the agreement with the employees’ labor organization. The 
multi-employer pension plan is governed by US federal law under 
which the plan funds are held in trust and the plan administration 
and procedures substantially governed by federal regulation. The 
multi-employer pension plan is a defined benefit plan, and would 
normally be treated as such based on its associated actuarial 
estimates;  however,  the  plan  trustees  do  not  provide  the 
 participating employers with sufficient information to individually 
account for the plan (or their portioned participation therein) as 
a defined benefit plan. For this reason, the plan is being treated 
in accordance with the rules for defined contribution pension plans 
(IAS 19.34). The share of contributions that NORMA Group paid 
to the pension schemes in the previous fiscal year amounts to 
EUR 1.4 million (2018: EUR 1.3 million). Contributions to the plan 
are  recognized  directly  in  personnel  expenses  for  the  period. 
Future changes to the contributions, if any, would be determined 
through negotiations with the workers’ organization, as they may 
be slightly modified from time to time by regulation, and except 
for which NORMA Group has no other fixed commitment to the 
plan.  Conditionally,  in  the  unlikely  event  that  NORMA  Group 
 withdraws from the fund or a significant employer in the fund 
experiences a major solvency event, additional future  contribution 
payment  obligations  could  arise.  The  funded  status  of  the 
multi-employer plan is reported annually by the US Department 
of Labor, and is influenced by various factors, including  investment 
performance, inflation, changes in demographics and changes in 
the participants’ levels of performance. Based on the information 
provided by the plan administrator, the plan is undercapitalized. 
The value of the undercapitalization amounts to USD 1,195  mil-
lion for all plan participants (over 150 companies). The portion of 

187

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNORMA Group to this shortfall is 3.0% (based on information 
provided for 2018). The expected employer contributions to the 
pension schemes for the following year 2020 amount to EUR 1,486 
thousand. 

The reconciliation of the net defined benefit liability (liability in the 
balance sheet) is as follows:

A detailed reconciliation of the changes in the DBO is provided in 
the following table:

Reconciliation of defined benefit obligations (DBO) and 
plan assets

in EUR thousands

2019

2018

 Reconciliation of the net defined benefit  
liability

T121

Reconciliation of the changes in the DBO

The  amounts  included  in  the  Group’s  Consolidated  Financial 
Statements  arising  from  its  post-employment  defined  benefit 
plans are as follows:

As of January 1

Current service cost

Administration costs

Components pension liability

T120

Interest expenses

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Remeasurements:

Present value of obligations

Fair value of plan assets

Liability in the balance sheet

20,495

4,605

15,890

17,786

4,982

12,804

Return on plan assets excluding 
amounts included in net interest 
expenses

Actuarial (gains) losses from 
changes in demographic 
assumptions

Actuarial (gains) losses from 
changes in financial assump-
tions

Experience (gains) losses

Employer contributions

Benefits paid

Business combinations, disposals 
and other

Foreign currency translation effects

As of December 31

15,890

12,804

12,804

1,630

17

162

12,127

1,189

16

124

23

– 94

in EUR thousands

As of January 1

Current service cost

Administration costs

Interest expenses

Remeasurements:

Actuarial (gains) losses from 
changes in  demographic 
assumptions

Actuarial (gains) losses from 
changes in financial assump-
tions

– 17

– 29

Experience (gains) losses

Plan participants contribution

1,592

468

– 229

– 640

6

74

120

Benefits paid

268

Transfers

Business combinations, disposals 
and other

Foreign currency translation effects

– 224

– 836

98

45

2019

17,786

1,630

17

210

T122

2018

15,537

1,189

16

157

– 17

– 29

1,592

468

108

– 709

– 807

6

211

120

268

120

– 865

– 86

1,174

185

As of December 31

20,495

17,786

188

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe total defined benefit obligation at the end of fiscal year 2019 
includes EUR 11,963 thousand for active employees, EUR 243  
thousand  for  former  employees  with  vested  benefits  and 
EUR 8,288 thousand for retirees and surviving dependents. 

The transfer in the amount of EUR 807 thousand (2018: EUR 86 
thousand) relates to the benefit plan in Switzerland and is a result 
of the legally required transfer of net defined benefit obligation 
to the new employer upon the departure of an employee.

Disaggregation of plan assets

The allocation of the plan assets of the benefit plans is as follows:

Disaggregation of plan assets

in EUR thousands

2019

T124

2018

Asset class

Insurance contracts

4,543

4,937

Experience gains and losses recognized in fiscal year 2019 are 
also a result of the described transfers within the benefit plan in 
Switzerland and a result of changes in the number of participants 
of the Manangement Board within the plan in Germany.

Cash deposit

Equity securities

9

53

38

7

A detailed reconciliation of the changes in the fair value of plan 
assets is provided in the following table 

 Reconciliation of changes in the 
 fair value of plan assets

in EUR thousands

As of January 1
Interest income
Remeasurements:

Return on plan assets excluding 
amounts  included in net interest 
expenses

Employer contributions
Plan participants contributions
Benefits paid
Transfers
Business combinations, disposals and 
other
Foreign currency translation effects
Fair value of plan assets at end of year

2019

4,982
48

– 23
229
108
– 69
– 807

0
137
4,605

T123

2018

3,410
33

94
224
120
– 29
– 86

1,076
140
4,982

Total

4,605

4,982

Cash deposits and equity securities have quoted prices in active 
markets.  The  values  for  insurance  contracts  represent  the 
 redemption  value.  No  quoted  prices  in  an  active  market  are 
 available for these.

Actuarial assumptions

The principal actuarial assumptions are as follows:

Actuarial assumptions

in %

Discount rate

Inflation rate

Future salary increases

Future pension increases

2019

0.43

1.52

1.90

1.60

T125

2018

1.13

1.51

2.28

1.59

The biometric assumptions are based on the 2018 G Heubeck 
life-expectancy  tables  for  the  German  plan  and  on  the  life- 
expectancy tables of the BVG 2015 G for the Swiss plan. The 
tables are generation tables and hence differ according to  gender, 
status and year of birth.

Sensitivity analysis

If the discount rate were to differ by + 0.25% / – 0.25% from the 
interest rate used on the balance sheet date, the defined benefit 
obligation for pension benefits would be an estimated EUR 634 
thousand lower or EUR 794  thousand higher. If the future  pension 
increase  used  were  to  differ  by  + 0.25% / − 0.25%  from 
 Management’s  estimates,  the  defined  benefit  obligation  for 
 pension benefits would be an estimated EUR 370 thousand higher 
or  EUR 356  thousand  lower.  The  reduction / increase  in  the 
 mortality rates by 10% results in an increase / deduction in life 
expectancy depending on the individual age of each beneficiary. 
That  means,  for  example,  that  the  life  expectancy  of  a  male 
NORMA Group employee age 55 years as of December 31, 2019, 
increases / decreases  by  approximately  one  year.  In  order  to 
 determine  the  longevity  sensitivity,  the  mortality  rates  were 
reduced / increased by 10% for all beneficiaries. The effect on 
DBO as of December 31, 2019, due to a 10% reduction / increase 
in mortality rates would result in an increase of EUR 966 thou-
sand or a decrease of EUR 945 thousand.

When calculating the sensitivity of the defined benefit obligation 
to significant actuarial assumptions, the same method (present 
value  of  the  defined  benefit  obligation  calculated  with  the  
 projected unit credit method) has been applied as when  calculating 
the  post-employment  benefit  obligation  recognized  in  the 
 Consolidated  Statement  of  Financial  Position.  Increases  and 
decreases  in  the  discount  rate  or  rate  of  pension  progression 
which are used in determining the DBO do not have a  symmetrical 
effect on the DBO due to the compound interest effect created 
when  determining  the  net  present  value  of  the  future  benefit. 

189

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIf more than one of the assumptions are changed simultaneously, 
the combined impact due to the changes would not necessarily 
be  the  same  as  the  sum  of  the  individual  effects  due  to  the 
changes. If the assumptions change at a different level, the effect 
on the DBO is not necessarily in a linear relation.

Expected payments from post-employment 
benefit plans

in EUR thousands

Expected benefit payments

Future cash flows

Employer contributions expected to be paid to the post-employ-
ment defined benefit plans in fiscal year 2020 are EUR 235  thou-
sand (2018: EUR 240 thousand).

The  expected  payments  from  the  plans  for  post-employment 
 benefits are distributed as follows for the next 10 financial years, 
whereby the last 5 years are shown as a total: 

2020 

2021 

2022 

2023 

2024

2025 – 2029

in EUR thousands

Expected benefit payments

2019

2020 

2021

2022

2023

2024 – 2028

T126 

2019

850

817

826

953

867

5,208

2018

836

1,074

827

834

960

4,674

The weighted average duration of the defined benefit obligation 
is 14.64 years (2018: 12.0 years).

190

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The development of provisions is as follows:

Development of provisions

T127

in EUR thousands

Guarantees

Severance

Early retirement

Other personnel-related 
 obligations

Outstanding invoices

Others

Total provisions

As of  
Jan 1, 2019

Additions

Amounts used

Unused amounts 
 reversed

Interest accrued

Changes in 
 consolidation

Transfers

Foreign  currency 
translation

As of  
Dec 31, 2019

1,560

25

2,412

9,703

1,012

1,298

16,010

917

89

477

4,681

994

859

8,017

– 562

– 56

– 1,115

– 4,476

– 1,049

– 881

– 8,139

– 257

– 40

0

– 1,105

– 6

– 108

– 1,516

0

0

6

76

0

0

82

0

0

0

0

0

0

0

0

6

0

– 2

0

0

4

12

0

0

27

18

12

69

1,670

24

1,780

8,904

969

1,180

14,527

in EUR thousands

As of Jan 1, 2018

Additions

Amounts used

Unused amounts 
 reversed

Interest accrued

Changes in 
 consolidation

Transfers

Foreign  currency 
translation

As of  
Dec 31, 2018

Guarantees

Severance

Early retirement

Other personnel-related 
 obligations

Outstanding invoices

Others

Total provisions

1,128

408

3,075

12,164

730

1,279

18,784

690

56

743

3,302

1,000

705

6,496

– 156

– 368

– 1,405

– 5,541

– 747

– 513

– 8,730

– 161

– 98

0

– 234

– 3

– 120

– 616

0

0

0

– 8

0

0

– 8

51

0

0

0

0

34

85

0

24

– 1

– 5

0

– 74

– 56

8

3

0

25

32

– 13

55

1,560

25

2,412

9,703

1,012

1,298

16,010

191

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGProvisions – split current / non-current

T128

in EUR thousands

Guarantees

Severance

Early retirement

Other personnel-related obligations

Outstanding invoices

Others

Total provisions

Dec 31, 2019

Dec 31, 2018

Total  

1,670

24

1,780

8,904

969

1,180

thereof  
current

thereof 
non-current

1,464

24

671

4,709

969

706

206

0

1,109

4,195

0

474

Total

1,560

25

2,412

9,703

1,012

1,298

14,527

8,543

5,984

16,010

thereof  
current

thereof 
non-current

1,363

25

0

5,500

1,012

850

8,750

197

0

2,412

4,203

0

448

7,260

Early retirement contracts

Employees at NORMA Group in Germany can in general engage 
in an early retirement contract (‘Altersteilzeit’). In the first phase, 
the employee works 100% (‘Arbeitsphase’). In the second phase, 
he / she is exempt from work (‘Freistellungsphase’). The  employees 
receive half of their pay for the total early retirement-phase as 
well as top-up payments (including social security costs paid by 
the employer). The duration of the early retirement is a maximum 
of six years.

Accounting for early retirement (‘Altersteilzeit’) is based on actu-
arial valuations taking into consideration assumptions such as a 
discount rate of – 0.24 % p.a. (2018: 0.02% p.a.) as well as the 

2018 G life-expectancy tables by Dr. Klaus Heubeck. For signed 
early retirement contracts, a liability has been recognized. The 
liability includes top-up payments (‘Aufstockungsbeträge’) as well 
as  deferred  salary  payments  (‘Erfüllungsrückstände’).  The 
expected payments out of the early  retirement provisions amount 
to EUR 671 thousand for fiscal year 2020.

Severance payments

Provisions for severance payments include expected severance 
payments for NORMA Group employees due to circumstances 
where a final agreement has not yet been reached. The provi-
sions will be paid out in the following fiscal year and are therefore 
reported under current provisions.

Guarantees

Provisions for guarantees include provisions due to circumstances 
where a final agreement has not yet been reached and provisions 
based on experience (customer claim quota, amount of damage, 
etc.). Future price increases are considered if material.

192

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGOther personnel-related provisions

Other personnel-related provisions are as follows:

Provisions – other personnel-related

T129

Dec 31, 2019

Dec 31, 2018

in EUR thousands

Notes

Total  

thereof 
current

thereof 
non-current

LTI – Board Members

LTI – Management

STI – Board Members

Matching Stock Program (MSP)

NORMA-VA-Bonus

Anniversary provisions

Other personnel-related

(25)

(25)

59

2,271

2,198

833

913

1,203

1,427

8,904

59

348

2,198

347

913

0

844

0

1,923

0

486

0

1,203

583

4,709

4,195

 Total 

706

2,982

1,706

948

1,256

1,098

1,007

9,703

thereof  
current

thereof 
non-current

617

852

1,706

268

1,256

0

801

5,500

89

2,130

0

680

0

1,098

206

4,203

The Company’s Long-Term Incentive Plan (LTI) for the  Management 
Board consists of two different long-term compensation elements. 
The variable compensation is designed differently depending on 
the  time  when  a  Board  member  took  office.  For  the  Board 
 members in office before 2015, it consists of an EBITA component 
and  an  operating  free  cash  flow  before  external  use  (FCF) 
 component, each of which is observed over a period of three years 
(performance  period).  A  new  three-year  performance  period 
begins every year. Both components are calculated by  multiplying 
the  average  annual  adjusted  EBITA  and  FCF  values  actually 
achieved in the performance period by the adjusted EBITA and 
FCF bonus percentages specified in the employment contract. In 
the second step, the actual value of a component is compared to 
the medium-term plan  approved by the Supervisory  Board to 

evaluate the Company’s performance and adjustments are made 
to the LTI plan. The LTI plan is limited to two and a half times the 
amount that would be arrived at on the basis of the figures in the 
Company’s medium-term plan. If the actual value is lower than 
the planned value, the LTI plan is reduced on a straight-line basis 
down to a minimum of EUR 0 if the three-year targets are missed 
by a significant amount. Due to the calculation of the variable 
remuneration based on future results of the Group, uncertainties 
exist regarding the amount of the future outflows. Parts of the 
long-term compensation component will be paid out in the first 
half of the following fiscal year and are therefore reported under 
the current provisions.

When entering service as of reporting year 2015, the variable 
compensation  of  the  Management  Board  consists  of  the 
NORMA VA Bonus. This variable remuneration for the members 
of the Management Board who are not part of the MSP provides 
a long-term incentive for the Management Board to work hard to 
make the Company successful. The LTI is an appreciation bonus 
that is based on the Group’s performance. The Board member 
receives a percentage of the calculated increase in value. The 
NORMA Value Added Bonus corresponds to the percentage of 
the  average  increase  in  value  from  the  current  and  the  three 
 previous fiscal years. The annual increase in value is calculated 
using the following formula: 

NORMA Value Added = (adjusted EBIT × (1 – t))  
– (WACC × invested capital)

The calculation of the first component is based on the  consolidated 
earnings before interest and taxes (Group EBIT) for the fiscal year 
and the average corporate tax rate (t). The second component is 
calculated from the Group cost of capital (WACC) multiplied by 
the capital invested. The Group’s weighted average cost of  capital 
(WACC) is derived from the base interest rate, the market risk 
premium and the beta factor. The base interest rate is derived 
from the interest rate structure data of Deutsche Bundesbank 
(three-month average - October 1 to December 31). The market 
risk premium represents the difference between the expected 
return of a risky market portfolio and the risk-free interest rate. 
NORMA  uses  the  recommendation  of  the  Institut  der 
 Wirtschaftsprüfer (IDW) to determine this risk premium. The beta 
factor represents the individual risk of a share compared to a 
market index. It is first determined as the average value of the 
unindebted beta factors of the peer group and then adjusted to 
NORMA’s  individual  capital  structure.  The  cost  of  equity  is 
 calculated by adding the risk-free interest rate and the weighted 
country risk of NORMA Group with the product of the market risk 
premium and the indebted beta factor of the peer group. The 
credit spread used to calculate the cost of debt was determined 

193

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGon  the  basis  of  the  terms  of  the  current  external  financing  of 
NORMA Group. Invested capital is calculated from consolidated 
equity plus net financial liabilities as of January 1 of the fiscal year. 
The  NORMA  Value  Added  Bonus  is  limited  to  a  fixed  annual 
 salary. 75% or 90% of the amount attributable to the LTI is paid 
to  each  Management  Board  member  the  following  year.  The 
 Company then uses the remaining 25% or 10% attributable to 
the LTI to purchase shares of NORMA Group SE in the name and 
on  behalf  of  the  individual  Board  members.  Alternatively,  the 
 Company may pay out this balance to the Board member. In this 
case, the Management Board obligates itself to purchase shares 
of  NORMA  Group  SE  with  the  balance  of  this  amount  within 
120 days after the annual financial statements are approved at 
the Supervisory Board meeting. The Management Board  member 
may  not  dispose  of  the  shares  for  four  years.  Dividends  and 
 subscription  rights  will  be  made  freely  available  to  the 
 Management Board member. If a Board member takes office in 
the current fiscal year or does not work for the Company for a full 
twelve months in a fiscal year, the LTI will be reduced  proportionally 
(pro  rata).  Upon  termination  of  the  employment  contract,  a 
 Management Board member may dispose of his shares only after 
12 months of leaving the Company. With the termination of the 
executive position upon request of the Management Board or on 
the basis of an important reason, future claims for the variable 
part of the LTI lapse.

The LTI for Management (Long-Term Incentive Plan) is a variable 
compensation  component  based  on  the  share  price  of 
NORMA Group. A detailed description can be found in 

  NOTE 

25  ‘SHA RE-BASED PAYMEN TS.’

The STI of the Management Board (Short-Term Incentive Plan) 
results from short term variable cash payment. A description can 
be found in the 

  REMUNERATION REPORT.

28. Other non-financial liabilities 

Other non-financial liabilities are as follows: 

As  of  December  31,  2019,  provisions  for  the  Matching  Stock 
 Program (MSP) for NORMA Group’s Management Board amount 
to EUR 833 thousand (2018: EUR 948 thousand). There was no 
payment for exercised options in fiscal year 2019. In fiscal year 
2018, EUR 2,468 thousand were paid for exercised options from 
the 2014 tranche 

  NOTE 25 ‘SHARE-BASED PAYMENTS’.

Anniversary provisions are based on actuarial valuations taking 
into account assumptions such as a discount rate of 0.57 % p. a. 
as well as the 2018 G Heubeck life-expectancy tables.

Other personnel-related provisions mainly include payable income 
tax and  social security contributions in foreign countries.

Other non-personnel-related provisions

Provisions for outstanding invoices in the amount of EUR 969 
thousand  (2018:  EUR 1,012  thousand)  include  expected 
 obligations  for  the  audit  and  advisory  services.  There  are 
 uncertainties regarding the amount and timing of the outflows. 
However, it is expected that this results in payments within a year.

Other provisions mainly include obligations for other taxes.  

Other non-financial liabilities

T130

in EUR thousands

Non-current
Government grants
Other liabilities

Current
Government grants
Non-income tax liabilities
Social liabilities
Personnel-related liabilities  
(e.g. vacation, bonuses, premiums)
Other liabilities

Total other non-financial liabilities

Dec 31, 2019

Dec 31, 2018

266
90
356

1.230
2.119
4.484

28.118
714
36.665
37.021

391
40
431

1.068
2.398
4.521

18.671
326
26.984
27.415

The increase in personnel-related liabilities is mainly due to the 
increase in liabilities from employee bonuses and outstanding 
severance payments in connection with the rightsizing program.

NORMA Group received government grants of which EUR 1,496 
thousand were not recognized in profit or loss. They consist of 
grants in cash as well as land. The grants are bound to capital 
expenditures, employees and the supply of equity of the respec-
tive  local  entities.  NORMA  Group  recognizes  the  government 
grants as income over the period in which related expenses occur. 
In 2019, EUR 606 thousand were recognized as income (2018: 
EUR 603 thousand).

194

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGOther Notes

29.  Information on the Consolidated Statement of 

Cash Flows

In the statement of cash flows, a distinction is made between 
cash  flows  from  operating  activities,  investing  activities  and 
financing activities.

Net cash provided by operating activities is derived indirectly from 
profit  for  the  period.  The  profit  for  the  period  is  adjusted  to 
 eliminate non-cash expenses such as depreciation and amorti-
zation as well as expenses and payments for which the cash 
effects are investing or financing cash flows and to eliminate other 
non-cash expenses and income. Net cash provided by operating 
activities of EUR 137,083 thousand (2018: EUR 130,843 thou-
sand) represents changes in  current assets, provisions and lia-
bilities (excluding liabilities in connection with financing activities).

As in the prior year, the Group participates in a reverse factoring 
program, a factoring program and an ABS program. Liabilities in 
the reverse factoring program are reported under trade and other 
payables. As of December 31, 2019, reverse factoring liabilities 
in the amount of EUR 21,335 thousand are recognized (Dec 31, 
2018: EUR 19,200 thousand). 
 PAYABLES’ The cash flows from the reverse factoring, the  factoring 
and  the  ABS  program  are  shown  under  the  cash  flow  from 
 operating activities as this  corresponds to the economic substance 
of the transactions.

  NOTE  2 1.  ( E )  ‘ TRA DE  AND  OTHE R 

The total amount of trade receivables sold within the factoring 
and  ABS  program  can  be  found  in 

  N OT E   2 1 .   ( B )   ‘ T R A D E 

 REC EIVA BLES AVAILAB LE FOR   TRAN SF E R ’.

Net cash provided by operating activities includes in 2018 cash 
outflows  from  the  payments  of  the  cash-settled  share-based 
 payments in the amount of EUR 1,045 thousand (2018: EUR 3,513 
thousand),  which  result  from  the  MSP  tranche  (2018:  tranche 
2014) for the Management Board of NORMA Group and from the 
Long-Term Incentive Plan (LTI) for NORMA Group employees. 

EUR 54,843 thousand (2018: EUR 63,255 thousand), expendi-
tures in the amount of EUR 33,009 thousand (2018: EUR 42,793 
thousand)  relate  to  growth  and  expenditures  amounting  to 
EUR 21,834 thousand (2018: EUR 20,462 thousand) to mainte-
nance and continuous improvements.

The correction of expenses due to measurement of derivatives in 
the amount of EUR 73 thousand (2018: expense in the amount 
of  EUR 436  thousand)  relates  to  fair  value  gains  and  losses 
 recognized within the income statement assigned to the cash 
flows from financing activities. 

In fiscal year 2018, net payments for acquisitions of subsidiaries 
in the amount of EUR – 69,797 thousand which result from the 
payments due to the acquisition of Kimplas and Statek as well 
as from payments in connection with the acquisition of Fengfan 
acquired in the second quarter of 2017 are also included in the 
cash flows from investing activities. 

Other non­cash income (–) / expenses (+) in net cash provided by 
operating activities mainly include foreign exchange rate gains 
and losses on external debt and intragroup monetary items in the 
amount of EUR – 341 thousand (2018: EUR – 716 thousand). 

Furthermore, other non­cash income (–) / expenses (+) include non­
cash interest expenses from the amortization of accrued costs, 
amounting to EUR 356 thousand (2018: EUR 303 thousand). 

Cash flows from financing activities mainly comprise outflows 
resulting from the payment of the dividend to shareholders of 
NORMA  Group,  amounting  to  EUR 35,049  thousand  (2018: 
EUR 33,456 thousand), cash outflows resulting from interest paid 
(2019 EUR 15,070 thousand; inclusively interest paid for lease 
liabilities of EUR 1,260 thousand; 2018: 13,676) as well as repay-
ments of derivatives in the amount of EUR 83 thousand (2018: 
proceeds of EUR 409 thousand).

Cash flows resulting from interest paid are disclosed as cash flows 
from financing activities.

Cash flows from investing activities include net cash outflows 
from the acquisition and disposal of property, plant and equip-
ment and intangible assets amounting to EUR 57,033 thousand 
(2018: EUR 59,711 thousand) including the change of liabilities 
from investments in property, plant and equipment and intangi-
ble assets amounting to EUR 2,941 thousand (2018: EUR – 2,412 
thousand).  From  the  investments  in  non-current  assets  of 

Furthermore, net repayments for loans amounting to EUR 32,936 
thousand  (2018:  net  proceeds  of  EUR 64,734  thousand) 
  N OT E  5 .   ( C )   ‘ L I Q U I D I T Y   R I S KS ’   dividend  payments  to  non- 
controlling interests in the amount of EUR 43 thousand (2018: 
EUR 134  thousand),  repayments  for  liabilities  of  ABS  and 
 factoring in the amount of EUR 791 thousand (2018: proceeds of 
EUR 15,467 thousand) and repayments for lease liabilities in the 
amount  of  EUR 10,058  thousand  (2018:  EUR 123  thousand), 
 disclosed  as  cash  flows  from  financing  activities. 

  N OT E   2 0 . 

‘LEASES’ AND 21. (E ) ‘FINANCIAL LIABILITIES AND NET DEBT ’

195

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIn addition, payments for the acquisition of shares in a subsidiary 
from the acquisition of non-controlling interests in the amount of 
EUR 1,121 thousand are included in the cash flow from financing 
activities in fiscal year 2018.

The changes in balance sheet items that are presented in the 
Consolidated Statement of Cash Flows cannot be derived directly 
from the balance sheet,  as the effects of currency translation are 
non-cash transactions and changes  in the consolidated Group 
are shown directly in the net cash used in investing activities. 

Cash  is  comprised  of  cash  on  hand  and  demand   deposits  of 
EUR 174,918 thousand on December 31, 2019 (Dec 31, 2018: 
EUR 185,870 thousand), as well as cash equivalents with a value 
of EUR 4,803 thousand (Dec 31, 2018: EUR 4,522 thousand).

Cash from China, India, Russia, Brazil and Malaysia (Dec 31, 2019: 
EUR 43,364  thousand,  Dec  31,  2018:  EUR 29,999  thousand) 
 cannot  currently  be  distributed  due  to  restrictions  on  capital 
 movements.

Reconciliation of debt movements to cash flows from 
financing activities

The following table represents the reconciliation from the  opening 
balance sheet values of the financial statements of debt arising 
from financing activities for the relevant closing balance sheet 
items and which led to changes in equity.  

196

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGReconciliation of changes in assets and liabilities to cash flows from financing activities

T131

Financial liabilites
 Borrowings 
from the ABS /
factoring  
programs

 Long-term 
loans payable

Short-term 
loans payable

Note

Derivatives held to hedge  
financial liabilities 
(assets (-) / liabilites(+))

Equity

 Lease  
liabilities 

 Liabilities 
from put / call 
option for NCI

 Interest rate 
swaps – cash 
flow hedge

  Foreign currency  
derivatives –  
fair value hedge

Retained 
earnings

Other 
Reserves

Non- 
controlling 
interests

Total 

113,332

455,759

15,467

32

1,976

– 1,897

– 4

356,022

2,517

1,717

944,921

(21. (e))
(21. (e))

(21. (f))

(21. (e))

(24)

15,000
– 114,830

248,664
– 180,979

– 791

– 13,774

– 1,260

– 10,058

– 83

727

263,664
– 296,600

– 83

– 14,307

– 10,058

– 35,049

– 43

– 35,092

(29) 

– 113,604

3,031

67,685

1,627

13,712

356

29,500

– 29,500

43,212

– 29,144

– 791

– 11,318

0

727

– 83

– 35,049

0

– 10

1,260

34,661

13,970

49,891

n/a

38,595

– 378

33

33

1,631

1,646

74

– 1,645

n/a

n/a
n/a

n/a

54,870

375,843

– 727

n/a
n/a

– 727

9,705

9,850

0

n/a

476

0

n/a

– 13

Other changes related to equity

(24)

n/a

n/a

Balance as of December 31, 2019

45,971

495,927

14,676

0

n/a

in EUR thousands

Balance as of December 31, 2018
Changes in cash flow from  
financing activities
Loan proceeds
Loan repayments
Inflow (+ )/ outflow (–)  from  
hedging derivatives

Interest paid

Repayment of debts from leases

Dividends paid

Total change in cash flow
from the financing activities

Effects of changes in exchange rates
Changes in the fair value

Other changes
Based on debt

Interest expense

First time adoption of IFRS 16

New leases
Transfer

Other changes related to debt

– 43

– 123

– 92,476

4,525
75

n/a

n/a
n/a

n/a

25

14,634

34,661

13,970
0

63,265

54,870

1,576

975,180

197

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30. Segment reporting

Segment reporting

T132

in EUR thousands

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

EMEA

Americas

Asia-Pacific

Total segments

Central functions

Consolidation

Consolidated Group

Total revenue

523,199 

543,126

460,320 

451,171

166,639 

151,293 1,150,158

1,145,590

26,545 

26,554  – 76,607

– 88,004 1,100,096

1,084,140

thereof inter- segment revenue

37,229 

48,322

 9,552 

9,657

3,281 

3,471

50,062

61,450

 26,545 

26,554 – 76,607

– 88,004

Revenue from  external customers

485,970

494,804 450,768

441,514 163,358

147,822 1,100,096

1,084,140

0

0

0

0 1,100,096

1,084,140

Contribution to consolidated Group 
sales

44%

46%

41%

41%

15%

13%

100%

100%

Adjusted gross profit 1

296,828 

306,174

257,378 

254,089

76,007 

67,234

630,213

627,497

n/a

n/a

Adjusted EBITDA 1

90,815

95,534

79,606

87,175

28,012

22,977 198,433

205,686 – 11,116

– 4,025

Adjusted EBITDA  margin 1, 2

17.4%

17.6%

17.3%

19.3%

16.8%

15.2%

422

– 89

– 920

630,635

626,577

– 297 187,228

201,364

17.0%

18.6%

Depreciation without PPA 
 depreciation 3

 – 17,201

– 13,162 – 15,585

– 8,886

– 7,909

– 4,712 – 40,695

– 26,760

– 1,734

– 1,422

– 42,429

– 28,182

Adjusted EBITA 1

73,614

82,372

64,021

78,289

20,103

18,265 157,738

178,926 – 12,850

– 5,447

– 89

– 297 144,799

173,182

Adjusted EBITA  margin 1, 2

14.1%

15.2%

13.9%

17.4%

12.1%

12.1%

13.2%

16.0%

632,012 

624,446

655,301

649,757

258,943

250,416 1,546,256

1,524,619

301,560

361,153 – 333,476

– 414,086 1,514,340

1,471,686

204,606 

198,342

271,858

291,204

53,732

54,814

530,196

544,360

631,795

671,394 – 277,105

– 346,509

884,886

869,245

Assets 4

Liabilities 5

CAPEX

25,003 

28,275

18,041

21,103

12,352

11,707

55,396

61,085

1,510

2,170

Number of  employees 6

3,612 

3,613

1,735

1,727

1,340

1,160

6,687

6,500

111

114

1_For details regarding the adjustments, refer to 
2_Based on segment sales.
3_Depreciation from purchase price allocations.
4_Including allocated goodwill, taxes are shown in the column ‘consolidation’.
5_Taxes are shown in the column ‘consolidation’.
6_Number of employees (average headcount).

  NOTE 7 .

n/a

n/a

n/a

n/a

56,906

63,255

6,798

6,614

198

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNORMA  Group  segments  the  Group  at  a  regional  level.  The 
 reportable segments of NORMA Group are EMEA, the Americas 
and Asia-Pacific. NORMA Group’s vision includes regional growth 
targets. Distribution Services are focused regionally and locally. 
EMEA,  the  Americas  and  Asia-Pacific  have  linked  regional 
 intercompany organizations with different functions. As a result, 
the Group’s management reporting and controlling system has a 
regional focus. The product portfolio does not vary significantly 
between these segments.

Revenues of each segment are generated from the three product 
categories clamps (CLAMP), joining elements (CONNECT) and 
fluid systems / connectors (FLUID).

NORMA  Group  measures  the  performance  of  its  segments 
through profit or loss indicators which are referred to as ‘adjusted 
EBITDA’ and ‘adjusted EBITA’.

’Adjusted EBITDA’ comprises revenue, changes in inventories of 
finished goods and work in progress, other own work capitalized, 
raw materials and consumables used, other operating income 
and  expenses,  and  employee  benefits  expense,  adjusted  for 
 material  one-time  effects.  EBITDA  is  measured  in  a  manner 
 consistent  with  that  used  in  the  Consolidated  Statement  of 
 Comprehensive Income. 

Inter-segment revenue is recorded at values that approximate 
third-party selling prices. 

External sales per country

in EUR thousands

2019

T133

2018

Segment assets comprise all assets less (current and deferred) 
income tax assets. Taxes are shown in the reconciliation.  Segment 
assets and liabilities are measured in a manner consistent with 
that used in the Consolidated Statement of Financial Position. 
Assets  of  the  ‘Central  Functions’  include  mainly  cash  and 
 intercompany receivables.

Segment liabilities comprise all liabilities less (current and deferred) 
income  tax  liabilities.  Taxes  are  shown  in  the  consolidation. 
 Segment  assets  and  liabilities  are  measured  in  a  manner 
 consistent  with  that  used  in  the  Consolidated  Statement  of 
 Financial  Position.  Liabilities  of  the  ‘Central  Functions’  include 
mainly borrowings.

Germany

186,834

203,820

USA, Mexico, Brazil

450,768

441,514

Other countries

462,494

438,806 

1,100,096

 1,084,140   

Non-current assets per country include non-current assets less 
deferred tax assets, derivative financial instruments, and shares 
in consolidated related parties and are as follows:

Capex equals additions to non-current assets (property, plant 
and equipment and other intangible assets).

Non-current assets per country

T134

in EUR thousands

Dec 31, 2019

Dec 31, 2018

Current and deferred tax assets and liabilities are shown in the 
consolidation.  On  December  31,  2019,  EUR 19,155  thousand 
(Dec 31,  2018:  EUR 14,256  thousand)  in  tax  assets  and 
EUR 73,274 thousand (Dec 31, 2018: EUR 79,679 thousand) in 
tax liabilities were shown in the consolidation.

‘Adjusted EBITA’ includes, in addition to EBITDA, the depreciation 
adjusted for depreciation from purchase price allocations.

External sales per country, measured according to the place of 
domicile of the company which manufactures the products, are 
as follows:

In 2019 and 2018, expenses for special impacts were adjusted. 
An  overwiew  of  those  adjustments  and  a  reconciliation  from 
unadjusted  to  adjusted  income  statement  is  explained  under 

  NOT E 7.  ‘A DJU STM ENTS’

Germany

134,946

132,109

USA, Mexico, Brazil

470,872

449,366

Sweden

Other countries

Consolidation

31. Contingencies

48,303

48,501

313,776

299,932

– 14,595

– 10,401

953,302

 919,507   

The Group has contingent liabilities in respect of legal claims aris-
ing in the ordinary course of business (e.g. warranty obligations).

NORMA Group does not believe that any of these contingent lia-
bilities will have a material adverse effect on its business or any 
material liabilities will arise from contingent liabilities.

199

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING32. Commitments

Capital commitments

Capital expenditure (nominal value) contracted for on the balance 
sheet date but not yet incurred is as follows:

 Compensation of members of the 
 Management Board (IFRS)

in EUR thousands

Short-term benefits

Other long-term benefits

Commitments

in EUR thousands

T135

Termination benefits

Dec 31, 2019

Dec 31, 2018

Share-based payment

T136

2018

3,989

10

763

– 526

2019

3,458

0

902

– 31

Property, plant and equipment

5,386

8,774

Total compensation according to 
IFRS

4,329

4,164

There are no material commitments concerning intangible assets.

33.  Related party transactions

Sales and purchases of goods and services

In 2019 and 2018, no management services were bought from 
related parties. 

There were no material sales or purchases of goods and services 
from  non-consolidated  companies,  from  the  shareholders  of 
NORMA  Group,  from  key  management  or  from  other  related 
 parties in 2019 and 2018.

Compensation of members of the Management Board

Compensation  of  the  members  of  the  Management  Board 
 according to IFRS is as follows:

In  the  2019  financial  year,  additional  termination  benefits 
 amounting to EUR 1,480 thousand (2018: EUR 298 thousand) 
were recognised.

Provisions  for  the  compensation  of  the  members  of  the 
 Management Board are as follows:

 Provisions for compensation of the 
 Management Board members

in EUR thousands

Note Dec 31, 2019

Dec 31, 2018

LTI – Management 
Board

STI – Management 
Board

Matching Stock 
Program (MSP)

NORMA VA Bonus

Total

(27)

(27)

(25)

(27)

59 

706

2,198 

1,706

833 

913 

4,003

948

1,256

4,616

Details regarding the individual provisions can be found in the 
respective notes.

Besides the provisions shown above, a defined benefit obligation 
exists for the Management Board. The present value of the obli-
gation amounts to EUR 4,114 thousand as of December 31, 2019 
(Dec 31, 2018: EUR 1,776 thousand). 

  N OT E 2 6 .   ‘ R E T I R E M E N T 

BENEFIT OBLIGATIONS’.

Details regarding the compensation of the Management Board 
can be found un the 

  REMUNERATION REPORT P. 103

34.  Additional disclosures pursuant to section  

315e (1) of the German Commercial Code (HGB)

Compensation of Board members

The remuneration of the Management Board and Supervisory 
Board was as  follows:

Compensation of Board members

in EUR thousands

T137

Total Management Board

Total Supervisory Board

2019

3,458

488

3,946

T138

2018

3,989

446

4,435

In the 2019 financial year, additional termination benefits amount-
ing to EUR 1,480 thousand were recognised.

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGThe remuneration of the members of the Management Board was 
as follows:

Compensation of members of the Management Board

T139

The defined benefit obligation of pension commitments to prior 
members  of  the  Management  Board  and  their  dependants 
was EUR  847  thousand  as  of  December  31,  2019  (2018: 
EUR 0 thousand)

Dr. Michael  
Schneider

Dr. Friedrich Klein 
(since Oct 1, 2018)

Bernd Kleinhens  
(until July 31, 2019) 

John Stephenson 
 (until Jan 31, 2018)

Total

Fees for the auditor

in EUR  thousands

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

Fees for the auditor, PricewaterhouseCoopers GmbH Wirtschafts-
prüfungsgesellschaft, Frankfurt / Main were expensed as follows:

Fixed  compensation

Variable  compensation

Long-term  incentives

423

572

438

387

590

591

334

409

219

83

106

74

310

572

181

524

1,011

591

Total compensation

1,433

1,568

962

263

1,063

2,126

0

0

0

0

24

1,067

1,018

0

8

1,553

1,707

Fees for the auditor

838

1,264

in EUR thousands

32

3,458

3,989

Auditing services

Other confirmation services

Other services

2019

603

35

37

675

T141

2018

662

38

116

816

In  the  fiscal  year  2019,  expenses  for  the  termination  of   
Mr.  Kleinhen’s  activities,  in  total  EUR  1,480  thousand,  are 
 recognised (2018: EUR 298 thousand expenses for Mr. Deggim 
for termination of his activities).

Besides these expenses, expenses for a defined benefit obliga-
tion were recognized in 2019 as follows 

  NOTES 26. ‘RETIREMENT 

BENEFIT  OBLIGATIONS’:

 Section 314 para 1 No 6a HGB: retirement benefit obligations

In addition to auditing services, the auditor provided confirmation 
services for financial covenants  audit. Other services include audit 
of the Nonfinancial Statement.

Headcount

T140

The average headcount breaks down as follows:

Dr. Michael Schneider

Dr. Friedrich Klein  
(since Oct 1, 2018)

Bernd Kleinhens  
(until July 31, 2019) 

Total

in EUR thousands

2019

2018

2019

2018

2019

2018

2019

2018

Present value of the  obligation

1,843

1,005

Amount spent / deferred

838

526

367

314

53

53

n/a

277

371

371

2,210

1,429

1,429

950

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Number

Direct labor

Indirect labor 

Salaried

2019

3,291 

1,294 

2,213 

6,798 

T142

2018

3,226 

1,239 

2,149 

6,614 

The category ‘direct labor’ consists of employees who are directly 
engaged  in  the  production  process.  The  numbers  fluctuate 
 according  to  the  level  of  output.  The  category  ‘indirect  labor’ 
 consists of personnel that does not directly produce products, but 
rather supports production. Salaried employees are employees 
in administrative / sales / central functions.

Consolidation

Name, place of domicile and share in capital pursuant to section 
313 (2) No. 1 HGB  of  the  consolidated  group  of  companies  is 
 presented in 

  NOT E 4 . ‘S COPE OF  CONS OLIDAT ION ’.  

Proposal for the distribution of earnings

The Management Board and Supervisory Board of NORMA Group 
SE propose to the Annual General Meeting, which has been post-
poned from May 14, 2020, to June 30, 2020, to suspend the div-
idend for fiscal year 2019. This proposal takes into account the 
forecast for fiscal year 2020 that has been adjusted in connection 
with COVID-19.

Corporate Governance (section 161 AktG)

The Management Board and Supervisory Board have issued a 
Corporate Governance Declaration pursuant to section 161 of the 
German  Stock  Corporation  Act  (Aktiengesetz)  and  made  it 
 available  to  shareholders  on  the  website  of  NORMA  Group. 

  WWW.NORMAGROUP.COM/CORP/EN/I NVESTORS /

35.  Exemptions under section 264, paragraph 3 of 

the German Commercial Code (HGB)

In 2019, the following German subsidiaries made use of  disclosure 
exemptions pursuant to section 264, paragraph 3 of the German 
Commercial Code (HGB):

•  NORMA Group Holding GmbH, Maintal
•  NORMA Distribution Center GmbH, Marsberg
•  NORMA Germany GmbH, Maintal
•  NORMA Verwaltungs GmbH, Maintal
•  STATEK Stanzereitechnik GmbH, Maintal  

36. Events after the balance sheet date

The global spread of the novel COVID-19 has increased contin-
uously in the first weeks and months of fiscal year 2020. The 
forecast prepared in this Consolidated Management Report was 
made before the drastic spread of COVID-19 and thus at a time 
when the economic effects of the virus could not yet be reflected. 
In light of this situation, there are noticeable uncertainties with 
regard to the negative effects on future macroeconomic devel-
opment in the further course of the current financial year. How-
ever, the Management Board of NORMA Group assumes that, 
should it be impossible to contain this pandemic in a timely man-
ner, its further spread will lead to significant losses and negative 
effects on the markets relevant to NORMA Group and thus also 
on the business development of NORMA Group.

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Voting rights notifications 

Voting rights notifications

According to section 160 (1) No. 8 AktG, information regarding 
voting rights that have been notified to the Company pursuant 
to  section  33  (1)  or  (2)  of  the   German  Securities  Trading  Act 
 (Wertpapierhandelsgesetz – WpHG) must be disclosed.

The  following  table  gives  an  overview  of  all  voting  rights 
 notifications  that  have  been  sent  to  the  Company  as  of 
March 9, 2020. It contains the information of the last notification 
of  each  shareholder.  The  percentage  and  shares  may  have 
changed in the meantime. 

All notifications of shareholder voting rights in the year under 
review and  beyond are available on the website of NORMA Group.

  WWW. N ORM AG ROUP.COM/COR P/E N/IN VESTORS /

Notifying party

Allianz Global Investors GmbH, Frankfurt / Main, 
Germany 1
T. Rowe Price International Ltd, London, United 
Kingdom 2
T. Rowe Price International
Discovery Fund, Baltimore, Maryland, USA 2
BNP Paribas Asset Management Holding S.A., 
Paris, France
BNP Paribas Asset Management France S.A.S., 
Paris, France
Allianz Global Investors Fund SICAV, 
 Senningerberg,  Luxembourg 1
AXA S.A., Paris, France
Ministry of Finance on behalf of the State of 
 Norway, Oslo, Norway 3
Atlantic Value General Partner Limited, London,   
United Kingdom
The Capital Group Companies, Inc., Los Angeles,   
California, USA
Threadneedle Management Luxembourg SA, 
Bertrange, Luxembourg 4
Impax Asset Management Group plc,  London, 
United Kingdom
Allianz SE, Munich, Germany

Achievement of 
 voting rights

Touched or exceeded 
reporting threshold

Share in %

Shares

Pursuant to WpHG

T143

Feb 18, 2020

more than 15%

15.20%

4,843,141

section 33, 34 WpHG

Feb 11, 2020

more than 5%

5.01%

1,596,572

section 33, 34 WpHG

Feb 05, 2020

more than 3%

3.08%

982,752

section 33, 34 WpHG

Feb 04, 2020

less than 3%

0.00%

0

section 33, 34 WpHG

Feb 04, 2020

more than 3%

3.90%

1,242,634

section 33, 34 WpHG

July 19, 2019
June 25, 2019

more than 3%
less than 3%

3.30%
2.99%

1,050,330
953,618

section 33, 34 WpHG
section 33, 34 WpHG

May 13, 2019

less than 3%

2.68%

852,437

section 33, 34 WpHG

May 05, 2019

more than 3%

3.10%

986,195

section 33, 34 WpHG

Apr 03, 2019

less than 3%

2.85%

907,240

section 33, 34 WpHG

Feb 28, 2019

more than 5%

5.004%

1,594,389

section 33, 34 WpHG

Feb 12, 2019
Oct 25, 2018

more than 5%
more than 3%

5.08%
3.04%

1,617,656
968,681

section 33, 34 WpHG
section 33, 34 WpHG

1_ The 15.20% of Allianz Global Investors GmbH (Frankfurt / Main, Germany) contain the 3.30% of the self­reportable Allianz Global Investors Fund SICAV 

(Sennigerberg, Luxembourg).

2_ Looking at the entire corporate chain, T. Rowe Price Group Inc. (Baltimore, USA) through its subsidiaries T. Rowe Price International Ltd (London, United 

Kingdom) and T. Rowe Price International Funds and T. Rowe Price International Discovery Funds (both Baltimore, USA) holds 5.01%.

3_ The Ministry of Finance on behalf of the State of Norway holds 2.68% direct voting rights and 0.51% indirect voting rights through instruments, for a 

total of 3.18%.

4_ Looking at the entire corporate chain, Ameriprise Financial Inc. (Wilmington, USA) holds a total of 8.35%. The two subsidiaries Threadneedle Asset 
Management Limited (London, Great Britain) and Threadneedle Management Luxembourg SA (Bertrange, Luxembourg) hold 6.79% and 5.004%, 
respectively.

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Members of the Management Board

Members of the Supervisory Board

Dr. Michael Schneider
PhD in Economics
Chief Executive Officer (CEO) since November 14, 2019 and
Chief Financial Officer (CFO) since November 14, 2019 ad interim

Lars M. Berg (Chairman)
•  Consultant 
•  Chairman of the Supervisory Board of Greater Than AB, 

Stockholm, Sweden (listed on the stock exchange)

•  Member of the Supervisory Board of Leitwerk AG, 

 Appenweier, Germany

Erika Schulte (Vice chairwoman)
•  Managing Director of Hanau Wirtschaftsförderung GmbH, 

•  Member of the Supervisory Board of accuris AG, Munich, 

Hanau, Germany

Dr. Knut J. Michelberger
•  Consultant
•  Member of the Supervisory Board of Weener Plastics Group, 

Ede, The Netherlands (not listed on the stock exchange)

•  Member of the Advisory Board (Deputy Chairman) of Racing 
TopCo GmbH, Troisdorf, Germany (not listed on the stock 
exchange)

•  Member of the Advisory Board of Kaffee Partner Holding 

GmbH, Osnabrück, Germany (not listed on the stock exchange)

•  Member of the Advisory Board of Tegimus Holding GmbH, 

 Germany

•  No seats on other boards or comparable committees

Frankfurt, Germany (not listed on the stock exchange)

Dr. Friedrich Klein 
Master’s degree in Mechanical Engineering 
Chief Operating Officer (COO), since October 1, 2018

Bernd Kleinhens
Master’s degree in Mechanical Engineering,
Chief Executive Officer (CEO)
until July 31, 2019

Rita Forst 
•  Consultant
•  Member of the Supervisory Board (Non-Executive Director) of 

AerCap Holdings N.V., Dublin, Ireland (listed on the stock 
exchange) – since April 2019

•  Member of the Advisory Board of Joh. Winklhofer 

 Beteiligungs GmbH & Co. KG, Munich, Germany (not listed on 
the stock exchange)

•  Member of the Supervisory Board of ElringKlinger AG, 
 Dettingen, Germany (listed on the stock exchange)

•  Member of the Advisory Board of Westport Fuel Systems Inc., 

•  Member of the Advisory Board of Moon TopCo GmbH, Poing, 

Germany (not listed on the stock exchange)

•  Member of the Advisory Board of Rena Technologies GmbH, 
Gütenbach, Germany (not listed on the stock exchange) – 
until January 2019 

Mark Wilhelms
•  Chief Financial Officer at Stabilus S.A., Luxembourg
•  No seats on other boards or comparable committees

Maintal, March 9, 2020 / March 23, 2020

Vancouver, Canada (listed on the stock exchange)

NORMA Group SE

•  Member of the Advisory Board of Metalsa, S.A. de C.V., 

 Monterrey, Mexico (not listed on the stock exchange) – until 
May 2019

The Management Board 

Günter Hauptmann
•  Consultant
•  Member of the Advisory Board of Moon TopCo GmbH, Poing, 

Germany (not listed on the stock exchange)

Dr. Michael Schneider
Chief Executive Officer (CEO)

Dr. Friedrich Klein
Chief Operating Officer (COO)

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R esponsibilit y Statemen t

To  the  best  of  our  knowledge,  and  in  accordance  with  the 
 applicable  reporting  principles,  the  Consolidated  Financial 
 Statements  give  a  true  and  fair  view  of  the  assets,  liabilities, 
 financial position and profit or loss of the Group, and the Conso- 
lidated Management Report includes a fair review of the devel-
opment and performance of the business and the position of the 
Group, together with a description of the principal opportunities 
and risks associated with the expected development of the Group.

Maintal, March 9, 2020 / March 23, 2020

NORMA Group SE

The Management Board 

Dr. Michael Schneider
Chief Executive Officer (CEO)

Dr. Friedrich Klein
Chief Operating Officer (COO)

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To NORMA Group SE, Maintal

Report on the Audit of the Consolidated Financial Statements  and of the Consolidated Management Report 

Audit opinions

We  have  audited  the  Consolidated  Financial  Statements  of 
NORMA Group SE, Maintal, and its subsidiaries (the Group), which 
comprise the Consolidated Statement of Financial Position as at 
31  December  2019  and  the  Consolidated  Statement  of 
 Comprehensive Income, consolidated statement of profit or loss, 
Consolidated Statement of Changes in Equity and Consolidated 
Statement of Cash Flows for the financial year from 1 January to 
31  December  2019,  and  Notes  to  the  Consolidated  Financial 
Statements,  including  a  summary  of  significant  accounting 
 policies. In addition, we have audited the Consolidated Manage-
ment Report of NORMA Group SE for the financial year from 1 
January to 31 December 2019. We have not audited the content 
of those parts of the Consolidated Management Report listed in 
the “Other  Information” section of our auditor’s report. 

In our opinion, on the basis of the knowledge obtained in the audit,

•  the accompanying Consolidated Financial Statements com-

ply, in all material respects, with the IFRSs as adopted by the 
EU, and the additional requirements of German commercial 
law pursuant to § [Article] 315e Abs. [paragraph] 1 HGB 
 [Handelsgesetzbuch: German Commercial Code] and, in 
compliance with these requirements, give a true and fair view 
of the assets, liabilities, and financial position of the Group as 

at 31 December 2019, and of its financial performance for 
the financial year from 1 January to 31 December 2019 and
•  the accompanying Consolidated Management Report as a 
whole provides an appropriate view of the Group’s position. 
In all material respects, this Consolidated Management 
Report is consistent with the Consolidated Financial State-
ments, complies with German legal requirements and appro-
priately presents the opportunities and risks of future devel-
opment. Our audit opinion on the Consolidated Management 
Report does not cover those parts of the Consolidated Man-
agement Report listed in the “Other Information” section of 
our auditor’s report.  

Pursuant to § 322 Abs. 3 Satz [sentence] 1 HGB, we declare that 
our  audit  has  not  led  to  any  reservations  relating  to  the  legal 
 compliance of the Consolidated Financial Statements and of the 
Consolidated Management Report.

under those requirements and principles are further described in 
the “Auditor’s Responsibilities for the Audit of the Consolidated 
 Financial  Statements  and  of  the  Consolidated  Management 
Report”  section of our auditor’s report. We are independent of 
the group entities in accordance with the requirements of Euro-
pean law and German commercial and professional law, and we 
have fulfilled our other German professional responsibilities in 
accordance with these requirements. In addition, in accordance 
with Article 10 (2) point (f) of the EU Audit Regulation, we declare 
that we have not provided non-audit services prohibited under 
Article 5 (1) of the EU Audit Regulation. We believe that the audit 
evidence we have obtained is sufficient and appropriate to pro-
vide a basis for our audit opinions on the Consolidated Financial 
Statements and on the Consolidated Management Report.

Key audit matters in the audit of the Consolidated 
 Financial Statements 

Basis for the audit opinions

We conducted our audit of the Consolidated Financial Statements 
and of the Consolidated Management Report in accordance with 
§ 317 HGB and the EU Audit Regulation (No. 537/2014, referred 
to  subsequently as “EU Audit Regulation”) and in compliance with 
German Generally Accepted Standards for Financial Statement 
Audits promulgated by the Institut der Wirtschaftsprüfer [Insti-
tute of Public Auditors in Germany] (IDW). Our responsibilities 

Key audit matters are those matters that, in our professional judg-
ment, were of most significance in our audit of the Consolidated 
Financial  Statements  for  the  financial  year  from  1  January  to 
31 December 2019. These matters were addressed in the  context 
of our audit of the Consolidated Financial Statements as a whole, 
and in forming our audit opinion thereon; we do not provide a 
separate audit opinion on these matters. 

206

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGIn our view, the matter of most significance in our audit was as 
follows:

1.  Recoverability of goodwill

Our presentation of this key audit matter has been structured in 
each case as follows:

a)  Matter and issue 

b)  Audit approach and findings

c)  Reference to further information

Hereinafter we present the key audit matters:

Recoverability of goodwill

executive directors and adopted by the Supervisory Board 
forms  the  starting  point  for  future  projections  based  on 
assumptions about long-term rates of growth. In doing so, 
expectations  relating  to  future  market  developments  and 
country-specific  assumptions  about  the  performance  of 
 macroeconomic indicators are also taken into account. The 
discount rate used is the weighted average cost of capital for 
the  relevant  cash-generating  unit.  The  outcome  of  this 
 valuation  is  dependent  to  a  large  extent  on  the  estimates 
made by the executive directors with respect to the future 
cash inflows from the respective group of cash-generating 
units, the discount rate used, the rate of growth and other 
assumptions,  and  is  therefore  subject  to  considerable 
 uncertainty. Against this background and due to the complex 
nature  of  the  valuation,  this  matter  was  of  particular 
 significance in the context of our audit.

a) 

  In the Consolidated Financial Statements of NORMA Group SE 
a total amount of EUR 393.1 million, representing around 26% 
of  total  assets,  is  reported  under  the  balance  sheet  item 
“Goodwill”. The Company allocates goodwill to the groups of 
cash-generating  units,  which  correspond  to  the  Group’s 
 operating  segments.  Goodwill  is  tested  for  impairment 
(“impairment test”) on an annual basis or if there are  indications 
that  goodwill  may  be  impaired,  to  determine  any  possible 
need for write-downs. For the purposes of the impairment 
test the carrying amount of the relevant cash-generating unit 
is  compared with its  fair value less costs  of  disposal. This 
measurement is generally based on the present value of the 
future cash flows of the relevant cash-generating unit to which 
the  respective  goodwill  is  allocated.  Present  values  are 
 calculated  using  discounted  cash  flow  models.  For  this 
 purpose, the Group’s five-year financial plan prepared by the 

b) 

 As part of our audit, we evaluated the methodology used for 
the purposes of performing the impairment test, among other 
things. We also assessed whether the future cash inflows 
underlying the measurements and the discount rates used on 
the whole provide an appropriate basis for the impairment 
tests of the individual cash-generating units. We assessed 
the appropriateness of the future cash inflows used in the 
calculation, inter alia, by comparing this data with the current 
budgets  in  the  five-year  financial  plan  prepared  by  the 
 executive directors and approved by the Supervisory Board, 
and by reconciling it with general and sector-specific market 
expectations. In addition, we assessed whether the basis for 
including the costs of Group functions was appropriate. In the 
knowledge that even relatively small changes in the discount 
rate applied can have a material impact on the value of the 
entity calculated using this method, we focused our testing 
in particular on the parameters used to determine the discount 

rate applied, and assessed the calculation model. Further-
more, in addition to the analyses carried out by the Company 
we performed our own sensitivity analyses and, taking into 
account  the  information  available,  determined  that  the 
 carrying amounts of the cash-generating units, including the 
allocated goodwill, were adequately covered by the  discounted 
future net cash inflows. Overall, the measurement parameters 
and assumptions used by the executive directors are com-
prehensible. 

c)     The  Company’s  disclosures  on  goodwill  are  contained  in 
 sections 3 and 18 of the Notes to the Consolidated Financial 
Statements.

Other information 

The executive directors are responsible for the other information. 
The other information comprises the following non-audited parts 
of the Consolidated Management Report:

•  the group statement on corporate governance pursuant to 
§ 289f HGB and § 315d HGB included in section “Principles 
of the group” of the Consolidated Management Report

•  the corporate governance report pursuant to No. 3.10 of the 

German Corporate Governance Code

•  the separate non-financial report pursuant to § 289b Abs. 3 

HGB and § 315b Abs. 3 HGB 

The other information comprises further the remaining parts of 
the  annual  report–  excluding  cross-references  to  external 
 information  –  with  the  exception  of  the  audited  Consolidated 
Financial  Statements,  the  audited  Consolidated  Management 
Report and our auditor’s report.

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Our audit opinions on the Consolidated Financial Statements and 
on the Consolidated Management Report do not cover the other 
information, and consequently we do not express an audit opin-
ion or any other form of assurance conclusion thereon.

In connection with our audit, our responsibility is to read the other 
information  and,  in  so  doing,  to  consider  whether  the  other 
 information 

•  is materially inconsistent with the Consolidated Financial 

Statements, with the Consolidated Management Report or 
our  knowledge obtained in the audit, or

•  otherwise appears to be materially misstated 

Responsibilities of the executive directors and the 
Supervisory Board for the Consolidated Financial 
Statements and the Consolidated Management 
Report

The executive directors are responsible for the preparation of the 
Consolidated Financial Statements that comply, in all material 
respects, with IFRSs as adopted by the EU and the additional 
requirements of German commercial law pursuant to § 315e Abs. 
1 HGB and that the Consolidated Financial Statements, in com-
pliance with these requirements, give a true and fair view of the 
assets, liabilities, financial position, and financial performance of 
the Group. In addition the executive directors are responsible for 
such internal control as they have determined necessary to enable 
the preparation of Consolidated Financial Statements that are 
free from material misstatement, whether due to fraud or error. 

 continue as a going concern. They also have the responsibility for 
disclosing,  as  applicable,  matters  related  to  going  concern.  In 
 addition, they are responsible for financial reporting based on the 
going concern basis of accounting unless there is an intention to 
liquidate the Group or to cease operations, or there is no realistic 
alternative but to do so.

Furthermore, the executive directors are responsible for the prepa-
ration of the Consolidated Management Report that, as a whole, 
provides an appropriate view of the Group’s position and is, in all 
material  respects,  consistent  with  the  Consolidated  Financial 
Statements,  complies  with  German  legal  requirements,  and 
appropriately  presents the opportunities and risks of future devel-
opment. In addition, the executive directors are responsible for 
such  arrangements and measures (systems) as they have con-
sidered necessary to enable the preparation of a Consolidated 
Management Report that is in accordance with the applicable 
German legal requirements, and to be able to provide sufficient 
appropriate evidence for the assertions in the Consolidated Man-
agement Report. 

The Supervisory Board is responsible for overseeing the Group’s 
financial reporting process for the preparation of the Consolidated 
Financial  Statements  and  of  the  Consolidated  Management 
Report.

Auditor’s responsibilities for the audit of the 
 Consolidated Financial Statements and of the 
Consolidated Management Report 

In preparing the Consolidated Financial Statements, the execu-
tive directors are responsible for assessing the Group’s ability to 

Our objectives are to obtain reasonable assurance about whether 
the Consolidated Financial Statements as a whole are free from 
material misstatement, whether due to fraud or error, and whether 

the Consolidated Management Report as a whole provides an 
appropriate  view  of  the  Group’s  position  and,  in  all  material 
respects, is consistent with the Consolidated Financial Statements 
and the knowledge obtained in the audit, complies with the Ger-
man legal requirements and appropriately presents the opportu-
nities and risks of future development, as well as to issue an audi-
tor’s report that includes our audit opinions on the Consolidated 
Financial  Statements  and  on  the  Consolidated  Management 
Report.

Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with § 317 HGB 
and the EU Audit Regulation and in compliance with German 
Generally Accepted Standards for Financial Statement Audits 
promulgated  by  the  Institut  der  Wirtschaftsprüfer  (IDW)  will 
always detect a material misstatement. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence 
the  economic  decisions  of  users  taken  on  the  basis  of  these 
 Consolidated Financial Statements and this Consolidated Man-
agement Report.

We exercise professional judgment and maintain professional 
skepticism throughout the audit. We also: 

•  Identify and assess the risks of material misstatement of 

the Consolidated Financial Statements and of the Consoli-
dated Management Report, whether due to fraud or error, 
design and perform audit procedures responsive to those 
risks, and obtain audit evidence that is sufficient and appro-
priate to provide a basis for our audit opinions. The risk of not 
 detecting a material misstatement resulting from fraud is 
higher than for one resulting from error, as fraud may involve 

208

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGcollusion, forgery, intentional omissions, misrepresentations, 
or the override of internal control.

•  Obtain an understanding of internal control relevant to the 

audit of the Consolidated Financial Statements and of 
arrangements and measures (systems) relevant to the audit 
of the Consolidated Management Report in order to design 
audit  procedures that are appropriate in the circumstances, 
but not for the purpose of expressing an audit opinion on the 
effectiveness of these systems. 

•  Evaluate the appropriateness of accounting policies used by 
the executive directors and the reasonableness of estimates 
made by the executive directors and related disclosures.
•  Conclude on the appropriateness of the executive directors’ 
use of the going concern basis of accounting and, based on 
the audit evidence obtained, whether a material uncertainty 
exists related to events or conditions that may cast 
 significant doubt on the Group’s ability to continue as a going 
concern. If we conclude that a material uncertainty exists, we 
are required to draw attention in the auditor’s report to the 
related disclosures in the Consolidated Financial Statements 
and in the Consolidated Management Report or, if such dis-
closures are inadequate, to modify our respective audit opin-
ions. Our conclusions are based on the audit evidence 
obtained up to the date of our auditor’s report. However, 
future events or conditions may cause the Group to cease to 
be able to  continue as a going concern. 

•  Evaluate the overall presentation, structure and content of 

the Consolidated Financial Statements, including the disclo-
sures, and whether the Consolidated Financial Statements 
present the underlying transactions and events in a manner 
that the Consolidated Financial Statements give a true and 
fair view of the assets, liabilities, financial position and finan-
cial performance of the Group in compliance with IFRSs as 
adopted by the EU and the additional requirements of 
 German commercial law pursuant to § 315e Abs. 1 HGB. 

•  Obtain sufficient appropriate audit evidence regarding the 
financial information of the entities or business activities 
within the Group to express audit opinions on the Consolidated 
Financial Statements and on the Consolidated Management 
Report. We are responsible for the direction, supervision and 
performance of the group audit. We remain solely responsible 
for our audit opinions. 

•  Evaluate the consistency of the Consolidated Management 
Report with the Consolidated Financial Statements, its con-
formity with German law, and the view of the Group’s posi-
tion it  provides.

•  Perform audit procedures on the prospective information 
 presented by the executive directors in the Consolidated
•  Management Report. On the basis of sufficient appropriate 
audit evidence we evaluate, in particular, the significant 
assumptions used by the executive directors as a basis for the 
prospective information, and evaluate the proper derivation of 
the prospective information from these assumptions. We do 
not express a separate audit opinion on the prospective infor-
mation and on the assumptions used as a basis. There is a 
substantial unavoidable risk that future events will differ mate-
rially from the prospective information.  

We communicate with those charged with governance regard-
ing, among other matters, the planned scope and timing of the 
audit  and  significant  audit  findings,  including  any  significant 
 deficiencies in internal control that we identify during our audit. 

We also provide those charged with governance with a state-
ment  that  we  have  complied  with  the  relevant  independence 
requirements, and communicate with them all relationships and 
other matters that may reasonably be thought to bear on our 
independence, and where applicable, the related safeguards.

From  the  matters  communicated  with  those  charged  with 
 governance,  we  determine  those  matters  that  were  of  most 
 significance in the audit of the Consolidated Financial Statements 
of the current period and are therefore the key audit matters. We 
describe  these  matters  in  our  auditor’s  report  unless  law  or 
 regulation precludes public disclosure about the matter.

Other legal and regulatory requirements

Further information pursuant to article 10 of the EU 
audit regulation 

We were elected as group auditor by the annual general meeting 
on 21 May 2019. We were engaged by the Supervisory Board 
on 29 November 2019. We have been the group auditor of the 
NORMA Group SE, Maintal, without interruption since the  financial 
year 2010.

We declare that the audit opinions expressed in this auditor’s 
report  are  consistent  with  the  additional  report  to  the  audit-
committee pursuant to Article 11 of the EU Audit Regulation (long-
form audit report).

Reference to supplementary audit

We issue this audit report on the amended financial statements 
and the amended management report on the basis of our audit, 
duly completed as at 9 March 2020, and our supplementary audit 
completed as at 23 March 2020, related to the amendments of 
disclosures in the notes to the financial statements and the man-
agement report. Due to the consideration of new facts concern-
ing the consequences of the coronavirus the forecast and the 
proposal of the distributions of earnings have been amended. We 
refer to the presentation of the amendments by the executive 
directors in the amended notes to the financial statements, sec-
tion “Events after the balance sheet date” and “Proposal of the 
distributions of earnings”, as well as the amended Consolidated 
Management Report, section “Forecast Report”.

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGGerman public auditor responsible for the  engagement

The German Public Auditor responsible for the engagement is 
Stefan Hartwig.

Frankfurt / Main, March 9, 2020

Limited  to  the  amendments  stated  in  the  “Reference  to 
 Supplementary Audit” section above: 23 March 2020.

PricewaterhouseCoopers GmbH
Wirtschaftsprüfungsgesellschaft 

sgd. Stefan Hartwig 
Wirtschaftsprüfer 
(German Public Auditor) 

sgd. ppa. Richard Gudd 
Wirtschaftsprüfer
(German Public Auditor)

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Informa ti on

212 

216 

217  

220  

221  

223 

Glossary 

List of Graphics 

List of Tables 

Overview by Quarter 

Multi-year Overview 

Financial Calendar, Contact and Imprint

Fur the r Informa tion

Glossary 

5S Methodology
5S is a method for organizing a work space for efficiency and 
effectiveness in order to reduce industrial accidents.

Aftermarket segment
The market concerned with the maintenance / repair of  investment 
goods  or  long-life  final  goods  (e.g.  vehicles)  or  the  sale  of 
 replacement parts or complementary parts for the goods. This 
involves the sale of services and / or parts that are directly related 
to the previous sale of the goods.

APAC
Abbreviation for the Asia-Pacific region.

Asset backed securities (ABS) program
A specific way of converting payment claims into negotiable secu-
rities with a financing company.

Best landed cost approach
Assessment of the total costs of a product including the price of 
the product as well as the charges for shipping, taxes and / or 
duties.

Brexit
In a referendum on June 23, 2016, the citizens of the United King-
dom voted against the country remaining in the European Union 
(EU). The collective consequence of the EU exit has taken on the 
popular, unofficial term of Brexit. 

Bubble assignment
Short-term exchange program for employees to promote internal 
knowledge transfer, intercultural awareness, the development of 
networks and the individual development of participants.

Cash-pooling  
Consolidating liquidity within the Group through central financial 
management with the purpose of compensating for excess liquid-
ity or liquidity shortfalls.

Code of conduct 
A set of policies which can and should be applied in a wide range 
of  contexts  and  environments  depending  on  the  situation.  In 
 contrast to a rule, the target audience is not obliged to always 
comply with the Code of Conduct. A Code of Conduct is more of 
a personal commitment to follow or abstain from certain patterns 
of behavior, ensuring that nobody gains an unfair advantage by 
circumventing these patterns.

Commercial Paper
Commercial Paper (CP) is a short-term bond issue with a money 
market character.

Compliance 
Conforming to rules: a company and its employees adhering to 
Codes of Conduct, laws and guidelines.

Corporate governance 
A set of all international and national rules, regulations, values 
and principles which apply to companies and determine how these 
companies are to be managed and monitored.

Corporate responsibility
A form of corporate self-regulation integrated into a business 
model by taking societal and environmental aspects into account.

Coverage
The regular assessment of the economic and financial situation 
of a listed company by banks or financial research institutions.

Cross-selling effects
The action or practice of selling an additional product or service 
to an existing customer.

Distribution Services (DS)
One of NORMA Group’s two ways to market, providing a wide 
range of high-quality, standardized joining products for a broad 
range of applications and customers.

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGElastomers
Stable but elastic plastics which are used at a temperature above 
their glass transition temperature. The plastics can deform under 
tensile or compressive load, but then return to their original shape.

Gemba walk
Daily  walk  through  the  production  halls,  inspecting  individual 
 processes  in  the  opposite  order  of  workflow  and  analyzing 
 potential opportunities for improvements.

EMEA
Abbreviation for the economic area of Europe (comprising  Western 
and Eastern Europe), the Middle East and Africa.

Global excellence program
A cost optimization program. It coordinates and manages all of 
NORMA Group’s sites and business units.

Engineered Joining Technology (EJT)
One  of  NORMA  Group’s  two  ways  to  market.  It  provides 
 customized,  highly  Engineered  Joining  Technology  products 
 primarily, but not exclusively, for industrial OEM customers.

IATF 16949 
An  international  standard  that  combines  the  existing  general 
demands on quality management systems of the (mostly North 
American and European) automotive industry.

Earnings before interest, taxes and amortization (EBITA)
EBITA describes earnings before interest, taxes and amortization 
of  intangible  assets.  For  long-term  comparison  and  a  better 
understanding of business development, NORMA Group adjusts 
the EBITA for certain one-time expenses. These are described 
in the  Management  Report  as  well  as  in  the  Notes  to  the 
 Consolidated Financial Statements.

Earnings before interest, taxes, depreciation and 
 amortization (EBITDA)
Earnings before interest, taxes, depreciation (of property, plant 
and equipment) and amortization (of intangible assets). It is a 
measure of a company’s operating performance before  investment 
expenses. For long-term comparison and a better understanding 
of its business development, NORMA Group adjusts the EBITDA 
for  certain  one-time  expenses.  These  are  described  in  the 
 Management Report as well as in the Notes to the Consolidated 
Financial Statements.

EBITA margin (adjusted)
The adjusted EBITA margin is calculated from the ratio of adjusted 
EBITA  to  sales  and  is  an  indicator  of  the  profitability  of 
NORMA Group’s business activities. 

Equity ratio
Equity in relation to total assets. 

European market infrastructure regulation (EMIR) 
EU regulation that regulates the over-the-counter market with 
derivative products. The main stipulation of this regulation obli-
gates market participants to clear their over-the-counter stan-
dard derivative transactions through a central counterpart and 
report these transactions to a trade repository.

EBITDA margin (adjusted)
The  adjusted  EBITDA  margin  is  calculated  from  the  ratio  of 
adjusted EBITDA to sales.

Fiat Chrysler Automobiles (FCA)
An automobile manufacturer formed from the merger of the  Italian 
Fiat S.p.A. and the Us-Based Chrysler Group LLC.

Economies of scale
Indicates the ratio of the production volume to the production 
 factors used. In the case of positive scale effects, the production 
output  is  also  increased  with  the  intensification  of  production 
 factors.

Free cash flow
Indicates the amount of money that is available to pay dividends 
to shareholders and / or repay loans.

Gearing 
Gearing  is  a  measure  of  a  company’s  debt  level.  Gearing  is 
 calculated from the ratio of net debt to equity.

IDW
The Institute of Auditors in Germany (Institut der  Wirtschaftsprüfer 
in Deutschland e. V.) 

Initial public offering (IPO)
First offering of shares of a company on the regulated capital 
market. 

Innovation roadmapping
Systematic  approach  to  adapt  company-specific  product 
 innovations to future market and technological developments. 

Innovation scouting
Structured  observation  of  changes,  potentials  and  relevant 
 knowledge of technological developments and processes.

International securities identification number (ISIN)
12-digit alphanumerical code used to identify a security traded 
on the stock market.

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NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGISO 14001
An  international  environmental  management  standard  that 
 specifies  the  internationally  accepted  requirements  for  an 
 environmental management system.

Matching Stock Program (MSP)
The Matching Stock Program (MSP) provided a share price-based 
long-term incentive to commit to the success of the Company. 
The MSP is a share-based option right.

ISO 9001
International standard that defines the minimum requirements 
that quality management systems must meet.

ISO 45001
Health  and  Safety  Management  that  replaces  the  current 
 Occupational  Health  and  Safety  Assessment  Series  18001 
(OHSAS 18001) 

Lean manufacturing
A  systematic  method  for  the  elimination  of  waste  within  a 
 manufacturing  process.  An  integrated  socio-technical  system 
reduces  or  minimizes  supply-side,  customer-side  and  internal 
 fluctuations.

Leverage
Leverage is a measure of a company’s debt and is calculated as 
the ratio of net debt (without hedging instruments) to adjusted 
EBITDA over the last 12 months (LTM). For the purpose of a bet-
ter comparison, adjusted EBITDA LTM includes the companies 
acquired during the year. 

Long-term assignment
Long-term exchange program for employees to promote internal 
knowledge transfer, intercultural awareness, the development of 
networks and the individual development of participants.

Material cost ratio
The material cost ratio of NORMA Group results from the ratio of 
material expenses to sales. 

Net debt
Net debt is the sum of financial liabilities less cash and cash equiv-
alents. Financial liabilities also include liabilities from derivative 
financial  instruments  that  are  held  for  trading  purposes  or  as 
hedging instruments. 

Net operating cash flow
Net operating cash flow is calculated on the basis of EBITDA plus 
changes  in  working  capital,  less  investments  from  operating 
 activities. Net operating cash flow is a key financial control figure 
for  NORMA  Group  and  serves  as  a  measure  for  the  Group’s 
 liquidity. 

NORMA Value Added (NOVA)
A key financial control figure for NORMA Group that serves as a 
measure for the annual rise in corporate value.

OHSAS 18001
Occupational Health and Safety Assessment Series; certification 
of occupational health and safety management systems.

Original equipment manufacturer (OEM) 
A company that retails products under its own name. 

Peugeot Société Anonyme PSA
A French car manufacturer group that includes the Citroen, DS, 
Opel, Peugeot and Vauxhall brands.

Prime standard 
A segment of the regulated stock market with higher inclusion 
requirements  than  the  General  Standard.  It  is  the  private  law 
 segment  of  the  Frankfurt  Stock  Exchange  with  the  highest 

 transparency standards. All companies listed in the DAX, MDAX, 
TecDAX and SDAX must be included in the Prime Standard.

Reverse factoring 
A financing solution initiated by the ordering party in order to help 
its suppliers finance their receivables more easily and at a lower 
interest rate than they would normally be offered.

Roadshow
Series of corporate presentations made to investors by an issuer 
at various financial locations to attract investment in the  company.

Securities ID number (WKN)
A  six-character  combination  of  numbers  and  letters  used  in 
 Germany to identify securities.

Selective catalytic reduction (SCR)
Selective catalytic reduction is a method used to reduce particle 
and nitric oxide emissions..

SMED (Single Minute Exchange of Die)
Optimization  of  set  up  times  of  processes  through  both 
 organizational and technical measures.

Societas europaea (SE)
Legal form for stock companies in the European Union and the 
European Economic Area. With the SE, the EU started allowing 
for companies to be founded in accordance with a largely uniform 
legal framework at the end of 2004.

Thermoplasts (also known as plastomers)
Plastics  which  become  elastic  (thermoplastic)  in  a  particular 
 temperature range, whereby this process is reversible.

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The  weighted  average  cost  of  capital  (WACC)  represents  a 
 company’s total costs of capital for liabilities and equity  depending 
on the individual capital structure. 

Working capital
Trade working capital describes the Group’s current net  operating 
assets  and  is  calculated  as  the  sum  of  inventories  and  trade 
receivables minus trade payables.

Xetra
An electronic trading system operated by Deutsche Börse AG for 
the spot market.

215

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGList of Graphics

Graphic  

To our Shareholders

G001

 Index-based comparison of NORMA Group’s 
share price performance in 2019 with DAX, 
MDAX, SDAX and MSCI World Automobiles

G002

Distribution of trading activity in 2019

G003

Free float by region

G004

Analyst recommendations

G005

Share price development of the NORMA Group 
share since the IPO compared to the SDAX

Consolidated Management Report

G006

NORMA Group (simplified structure)

G007

Organizational structure of NORMA Group

G008

Sales by distribution channel

G009

Strategic goals of NORMA Group

G010

Important financial control parameters

G011

Development of sales 2019

Page

Graphic  

Page

G012

 Adjusted cost of materials and cost of 
 materials ratio

G013

Adjusted EBITA and adjusted EBITA margin

G014

Asset and capital structure

G015

Maturity profile by currency

G016

Maturity profile by financial instruments

G017

Breakdown of sales by segments

G018

 Development of nickel prices and the alloy 
 surcharge 1.4301 

G019

Purchasing turnover in 2019 by material groups

G020

Development of personnel figures at  
NORMA Group

G021

Breakdown of employees by group

G022

Incident rate

G023

Marketing expenses 2019 by segments

G024

Risk management system of NORMA Group

28

29

29

30

31

48

49

50

51

52

65

66

67

68

70

70

71

76

77

78

78

80

81

89

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Table

Introduction

T001

Financial Figures 2019

To our Shareholders

T002 Overview of the voting rights notifications

T003 Analysts covering NORMA Group

T004

Key figures for the NORMA Group share since the 
IPO in 2011

T005

Responsibilities of the  Management Board

T006 Other mandates of the Supervisory Board members

T007 Directors’ dealings

Consolidated Management Report

T008 Adjusted EBIT after taxes

T009

Capital employed as of beginning of the year  
(Jan 1)

T010 Assumptions for the calculation of the WACC

T011

Financial control parameters

T012 Non-financial control parameters

T013

R&D key figures

T014 GDP growth rates (real) 

T015 Actual business development compared to the 

forecast

T016 Adjustments

T017

Effects from the first-time adoption of IFRS 16 on 
key financial control parameters

T018

Effects on group sales

Page

Table

Page

Table

Page

2

30

30

32

38

41

43

53

53

53

54

54

57

58

63

64

65

65

T019 Development of sales channels

T020

Return on capital employed (ROCE)

T021

T022

T023

Effects from the first-time application of IFRS 16 
in EMEA

Effects from the first-time application of IFRS 16 
in Americas

Effects from the first-time application of IFRS 16 
in Asia-Pacific

T024 Development of segments

T025

Strategic investment highlights 2019

T026

Core workforce by segments

T027

Forecasts for GDP growth (real)

T028

Engineering: real change in industry sales

T029

 Automotive industry: global production and 
 development of sales (light and commercial 
 vehicles)

66

67

71

72

72

73

74

78

83

83

83

T038 Overview of the promised pensions of the Board 

106

members

T039

Remuneration granted to the Management Board

T040

Inflow from Management Board member 
 remuneration

107

108

T041

Remuneration of the Supervisory Board in 2019

109

Consolidated Financial Statements

T042

Consolidated Statement of Comprehensive Income

T043

Consolidated Statement of Financial Position

T044

Consolidated Statement of Cash Flows

T045

Consolidated Statement of Changes in Equity

T046

Retained earnings reconciliation: IFRS 16

T047

Reconciliation Consolidated Statement of 
 Financial Position IFRS 16

T048

Carrying amounts rights of use

T030

Construction industry: development of European 
construction output 

84

T049

Reconciliation for Consolidated Statement of 
Comprehensive Income IFRS 16

T031

Forecast for the fiscal year 2020

T032

Risk and opportunity portfolio of NORMA Group

T033 Annual bonus

T034 Assumptions for calculating WACC

T035 NORMA Value Added bonus / LTI

88

101

103

103

104

T036 Overview of the Matching Stock Program (MSP) at 

104

the time of allotment

T037 Management Board remuneration in 2019

106

T050

Reconciliation Consolidated Statement of Cash 
Flows IFRS 16

T051 Valuation methods

T052

Exchange rates

T053 Offsetting financial instruments

T054

Change in scope of consolidation

T055

List of Group companies of NORMA Group as of 
December 31, 2019

T056 Overview of financial risks

114

115

116

117

119

120

120

121

122

125

127

134

138

139

142

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Page

Table

Page

Table

Page

T057

Foreign exchange risk

143

T078

Expiry of recognized tax losses

157

T100 Maturity bank borrowings 2019

T058

 Credit risk exposure from cash and cash equivalents 
and other financial assets

144

T079

Expiry of not recognized tax losses

157

T101 Maturity bank borrowings 2018

T080 Development of goodwill and other intangible 

158

T102 Other financial liabilities

T059 Maturity structure of non-derivative financial 

145

assets

 liabilities

T060

 Maturity structure of derivative  financial 
 instruments

T061

Profit and loss net of adjustments

T062

Revenue by distribution channel

T063

Revenue by category

T064

Raw materials and consumables used

T065 Other operating income

T066 Other operating expenses

146

149

151

151

152

152

152

T081 Goodwill and other intangible assets – 

 carrying amounts

T082

Significant individual intangible assets

T083

Change in goodwill

T084 Goodwill allocation per segment

T085 Goodwill per segment – key assumptions

T103

Future minimum lease payments non-cancellable 
finance leases

T104 Maturity of financial liabilities

T105 Net debt

T106 Derivative financial instruments

T107

The effects of cash flow hedge accounting on 
 financial position and performance

160

160

160

161

161

T086 Development of property, plant and equipment

162

T108

Change in hedging reserve before tax

T087

Property, plant and equipment – carrying 
amounts

163

T109

The effects of fair value hedge accounting on 
financial position and performance

T067

 Employee benefits expense

153

T088

Right of use assets –  carrying amounts

163

T110

 Gains and losses fair-value hedges

T068

Financial income and costs

153

T089 Maturity of lease liabilities Dec 31, 2019

164

T111

Financial instruments – fair value hierarchy 

T069 Net foreign exchange gains / losses

154

T090

Leases in the statement of profit or loss

164

T112

Financial instruments – net gains and losses

154

T091

Financial instruments – classes and categories

165

T113

 Interest expenses / income from financial assets 
and liabilities (IFRS 7.20(b))

T070

Earnings per share

T071

Income taxes

T072

Tax reconciliation

T073

Income tax charged / credited to other 
 comprehensive income

154

T092

 Trade and other receivables

155

T093

Trade receivables

155

T094

Credit risk exposure trade receivables

T095

Impairment reconciliation

T074 Deferred tax assets and deferred tax liabilities 

156

(gross)

T096 Gains / losses arising from derecognition IFRS 7.20A

T075

 Movement in deferred tax assets and liabilities

T076 Deferred income tax assets

T077 Deferred income tax liabilities

156

156

157

T097 Other financial assets

T098

 Trade and other payables

T099

Borrowings

167

167

168

168

168

170

171

171

T114

Inventories

T115 Other non-financial assets

T116 Development of retained earnings

T117 Development of other reserves

T118 Development of the MSP option rights

T119 Development of LTI

T120

Components pension liability

172

172

173

173

174

174

175

176

177

178

179

179

181

181

181

182

183

184

185

186

188

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202

203

220

221

223

Table

Page

Table

T121

 Reconciliation of the net defined benefit liability

188

T141

Fees for the auditor

T122

Reconciliation of the changes in the DBO

188

T142 Average headcount

T123

 Reconciliation of changes in the  fair value of plan 
assets

189

T143 Voting rights notifications

Further Information

T144 Overview by Quarter

T145 Multi-Year Overview

T146

Financial calendar 2020

T124 Disaggregation of plan assets

T125 Actuarial assumptions

T126

Expected payments from post-employment 
 benefit plans

T127 Development of provisions

T128

Provisions – split current / non-current

T129

Provisions – other personnel-related

T130 Other non-financial liabilities

T131

Reconciliation of changes in assets and liabilities 
to cash flows from financing activities

T132

Segment reporting

T133

External sales per country

T134 Non-current assets per country

T135

Commitments

T136

T137

 Compensation of members of the  Management 
Board (IFRS)

 Provisions for compensation of the  Management 
Board members

T138

Compensation of Board members

T139

T140

Compensation of members of the Management 
Board

 Section 314 para 1 No 6a HGB: retirement benefit 
obligations

189

189

190

191

192

193

194

197

198

199

199

200

200

200

200

201

201

219

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGOverview by Quarter 

Overview by Quarter 1

Income statement

Revenue

Adjusted gross profit

Adjusted EBITA

Adjusted EBITA margin

EBITA

Adjusted profit for the period 

Adjusted EPS

Profit for the period

EPS

NOVA (NORMA Value Added) 3

Cash flow

Cash flow from operating activities

Net operating cash flow 

Cash flow from investing activities

Cash flow from financing activities

Balance sheet

Total assets

Equity

Equity ratio

Net debt 4

EUR million

EUR million

EUR million

% 

EUR million

EUR million

EUR

EUR million

EUR

EUR million

EUR million

EUR million

EUR million

EUR million

EUR million

EUR million

%

EUR million

Q1 2019 2

Q2 2019 2 

Q3 2019 2 

275.6

161.3

39.6

14.4

36.9

25.2

0.79

19.2

0.60

10.9

9.8

– 0.3

– 16.6

– 13.9

289.0

167.1

40.9

14.2

32.8

25.7

0.81

15.6

0.49

10.5

27.0

28.8

–11.6

– 40.8

274.0

159.0

38.7

14.1

35.0

23.3

0.73

16.4

0.52

8.1

38.4

37.4

– 11.3

– 8.1

T144

Q4 2019 2 

261.4

143.3

25.5

9.8

23.3

13.7

0.43

7.3

0.23

– 4.5

61.9

57.0

– 17.5

– 30.4

Mar 31, 2019

Jun 30, 2019

Sep 30, 2019

Dec 31, 2019

1,533.7

631.6

41.2

455.5

1,505.8

602.5

40.0

479.0

1,553.7

634.9

40.9

464.2

1,514.3

629.5

41.6

420.8

220

1_Minor deviations may occur due to commercial rounding for the full year 2019 compared with the summation of the corresponding quarterly amounts.
2_The adjustments are described in the Notes. 
3_NOVA for Q1 bis Q3 2019 as reported on the corresponding reporting dates. 
4_Including derivative hedging instruments.

  NOTES,  P. 1 48

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
 
Multi-Year Overview 

Multi-Year Overview 1

Order situation
Order book (Dec 31)

Income statement
Revenue

thereof EMEA
thereof Americas
thereof Asia-Pacific
EJT
DS

Adjusted gross profit
Adjusted EBITA
Adjusted EBITA margin
EBITA 
EBITA margin
Adjusted profit for the period
Profit for the period
Adjusted EPS
EPS
Financial result
Adjusted tax rate
R&D expenses
R&D ratio (in relation to EJT sales)
(Adjusted) cost of materials
(Adjusted) cost of materials ratio
(Adjusted) Personnel expenses
(Adjusted) personnel cost ratio
NOVA (NORMA Value Added)

2019 2

2018

2017

2016

2015

2014

2013

T145

2012 3

EUR million

358.3

379.2

329.1

302.4

295.8

279.6

236.7

215.4

EUR million
EUR million
EUR million
EUR million
EUR million
EUR million
EUR million
EUR million
% 
EUR million
%
EUR million
EUR million
EUR
EUR
EUR million
% 
EUR million
% 
EUR million
% 
EUR million
%
EUR million

1,100.1
486.0
450.8
163.4
665.5
430.2
630.6
144.8
13.2
127.9
11.6
87.8
58.4
2.76
1.83
– 15.5
27.1
31.2
4.7
477.4
43.4
302.4
27.5
17.3

1,084.1
494.8
441.5
147.8
684.6
393.8
626.6
173.2
16.0
164.8
15.2
114.8
91.8
3.61
2.88
– 11.7
24.9
30.5
4.5
473.1
43.6
280.8
25.9
60.8

1,017.1
485.9
411.3
119.9
638.2
372.3
601.3
174.5
17.2
166.8
16.4
105.0
119.8
3.29
3.76
– 16.1
30.0
29.4
4.6
418.6
41.2
269.6
26.5
54.9

894.9
432.0
381.6
81.3
535.9
354.5
545.6
157.5
17.6
150.4
16.8
94.6
75.9
2.96
2.38
– 14.6
28.9
28.8
5.4
352.9
39.4
243.9
27.3
53.1

889.6
416.0
395.3
78.2
540.3
344.1
533.1
156.3
17.6
150.5
16.9
88.7
73.8
2.78
2.31
– 17.2
32.1
25.4
4.7
362.9
40.8
234.1
26.3
48.3

694.7
394.5
237.8
62.5
481.0
211.5
405.6
121.5
17.5
113.3
16.3
71.5
54.9
2.24
1.72
– 14.5
33.3
25.7
5.3
289.9
41.7
188.3
27.1
n/a

635.5
388.0
191.5
56.0
443.9
193.6
371.4
112.6
17.7
112.1
17.6
62.1
55.6
1.95
1.74
– 15.6
32.6
21.9
4.9
269.4
42.4
169.7
26.7
n/a

604.6
367.5
193.3
43.8
427.6
174.5
344.4
105.4
17.4
105.1
17.4
61.8
56.6
1.94
1.78
– 13.2
30.3
22.1
5.1
263.5
43.6
156.5
25.9
n/a

CONTINUED ON NEXT PAGE 

221

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Multi-Year Overview 1

(continued)

Cash flow 
Cash flow from operating activities
Net operating cash flow
Cash flow from investing activities
Cash flow from financing activities

Balance sheet
Total assets
Equity
Equity ratio
Net debt 4
Working capital
Working capital ratio

Employees
Core workforce
Total workforce incl. temporary workers

Share
Number of shares (weighted)
Number of shares (year-end)

2019 2

2018

2017

2016

2015

2014

2013

EUR million
EUR million
EUR million
EUR million

EUR million
EUR million
%
EUR million
EUR million
% 

137.1
122.9
– 57.0
– 93.2

1,514.3
629.5
41.6
420.8
192.5
17.5

6,523
8,521

130.8
124.4
– 129.5
31.3

1,471.7
602.4
40.9
400.3
179.2
16.5

6,901
8,865

146.0
132.9
– 70.8
– 77.7

1,312.0
534.3
40.7
344.9
158.2
15.6

6,115
7,667

149.2
148.5
– 133.8
49.6

1,337.7
483.6
36.2
394.2
144.5
16.1

5,450
6,664

128.2
134.7 
– 44.5
– 70.4

1,167.9
429.8
36.8
360.9
151.9
17.1

5,121
6,306

96.4
109.2
– 265.1
57.7

1,078.4
368.0
34.1
373.1
141.8
20.4

4,828
5,975

115.4
103.9
– 43.4
51.7

823.7
319.9
38.8
153.5
110.8
17.4

4,134
4,947

T145

2012 3

96.1
81.0
– 58.1
– 34.1

691.8
289.2
41.8
199.0
115.9
19.2

3,759
4,485

31,862,400
31,862,400

31,862,400
31,862,400

31,862,400
31,862,400

31,862,400
31,862,400

31,862,400
31,862,400

31,862,400
31,862,400

31,862,400
31,862,400

31,862,400
31,862,400

1_Key figures prior to the IPO are not shown due to lack of comparability between HGB and IFRS. For this reason, the multi-year-overview includes only the years from 2010 onwards.
2_  In 2019, adjustments were made which especially relate to the acquisitions and the rightsizing program which was initiated in the fourth quarter of 2018. The adjustments are described in the Notes.  

  NOTES,  P. 14 8  The adjustments of prior years can be found in the corresponding Annual Reports. 

3_ 2012: The accounting rules changed in 2013 due to the first-time application of IAS 19R. In order to better compare the earnings, assets and financial positions, the 2012 figures have been adjusted to suit the new  

accounting rules and may therefore deviate from the figures published in the 2012 Annual Report.

4_Including derivative hedging instruments.

222

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGING 
 
Financial Calendar, Contact and 
Imprint 

Financial Calendar 2020

Date

Event

T146

May 6, 2020

June 30, 2020

Aug 5, 2020

Nov 4, 2020

Publication of Interim Statement  
Q1 2020
Ordinary Annual General Meeting 2020, 
Frankfurt
Publication of Interim Report  
Q2 2020
Publication of Interim Statement  
Q3 2020

The  financial  calendar  is  constantly  updated.  Please  visit 
the Investor  Relations  section  on  the  Company  website 

  WWW. NORMAGROUP.COM /COR P/E N/IN VESTORS /

Editor

NORMA Group SE
Edisonstraße 4
63477 Maintal
Phone: + 49 6181 6102­740
E-mail: info@normagroup.com
www.normagroup.com

Contact
E-mail: ir@normagroup.com

Contact persons

Andreas Trösch
Vice President Investor Relations
Phone:   + 49 6181 6102­741
E-mail:   andreas.troesch@normagroup.com

Vanessa Wiese
Senior Manager Investor Relations
Phone:   + 49 6181 6102­742
E-mail:   vanessa.wiese@normagroup.com

Chiara von Eisenhart Rothe
Manager Investor Relations
Phone:   + 49 6181 6102­748
E-mail:   chiara.voneisenhartrothe@normagroup.com

Ivana Blazanovic
Manager Investor Relations
Phone:   + 49 6181 6102­7603
E-mail:  

ivana.blazanovic@normagroup.com

Design and Realization
MPM Corporate Communication Solutions, Mainz

Editing
NORMA Group 
MPM Corporate Communication Solutions, Mainz

Photo credits
P. 8: Adobe Stock, #167630104, SasinParaksa  
P. 10: Adobe Stock, #249121004, Kalyakan  
P. 11: Adobe Stock, #19971063, LVDESIGN  
P. 12 Adobe Stock, #143487869, danielkay  
P. 14: Adobe Stock, #246144443, Olivier Le Moal 
P. 18: Adobe Stock, #36644589, kalafoto 
P. 19: Bernd Euring 
P. 20: Adobe Stock (formerly Fotolia) #121322457, von Jurga Jot 

P. 25: Bernd Euring  
P. 33: Eckhard Stein 
P. 57: Adobe Stock, #105359401, ramoncarretero  
P. 93: Adobe Stock, #82672538, Romolo Tavani 
P. 9, 13, 16, 17, 22, 23, 79: NORMA Group

Note on the Annual Report  
This Annual Report is also available in German. If there are differences between 
the two, the German version takes priority. 

Note on rounding  
Please note that slight differences may arise as a result of the use of rounded 
amounts and percentages. 

Forward-looking statements  
This Annual Report contains certain future-oriented statements. Future- oriented 
statements include all statements which do not relate to historical facts and 
events and contain future-oriented expressions such as ‘believe,’ ‘estimate,’ 
‘assume,’ ‘expect,’ ‘forecast,’ ‘intend,’ ‘could’ or ‘should’ or expressions of a  similar 
kind. Such future-oriented statements are subject to risks and uncertainties 
since they relate to future events and are based on the Company’s current 
assumptions, which may not in the future take place or be fulfilled as expected. 
The  Company  points  out  that  such  future-oriented  statements  provide  no 
 guarantee  for  the  future  and  that  the  actual  events  including  the  financial 
 position and profitability of NORMA Group SE and developments in the  economic 
and regulatory fundamentals may vary  substantially (particularly on the down 
side) from those explicitly or implicitly assumed in these statements. Even if the 
actual  assets  for  NORMA  Group  SE,  including  its  financial  position  and 
 profitability and the economic and  regulatory fundamentals, are in accordance 
with such future-oriented statements in this Annual Report, no guarantee can 
be given that this will continue to be the case in the future.

Date of publication
March 25, 2020

223

NORMA Group SE – Annual Report 20193 TO OUR SHAREHOLDERS4 CONSOLIDATED MANAGEMENT REPORT5 CONSOLIDATED FINANCIAL STATEMENTS6 FURTHER INFORMATION1 INTRODUCTION2 TIMES ARE CHANGINGNORMA Group SE
Edisonstraße 4
63477 Maintal, Germany

Phone:  + 49 6181 6102-740
info@normagroup.com
E-mail: 
Internet: www.normagroup.com