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Novo Resources
Annual Report 2007

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FY2007 Annual Report · Novo Resources
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financial, social and environmental performance 2007

united 
to change 
diabetes 

 
 
 
 
Performance highlights 2007

Financial performance

Sales total

Diabetes care 

Of which modern insulins

Biopharmaceuticals

Gross profit

Gross margin

Sales and distribution costs 

Research and development costs

Research and development costs excl AERx® *)

Administration expenses

Operating profit

Operating profit excl AERx® *)

Net profit

Effective tax rate

Capital expenditure

Free cash flow

Long-term financial targets

Operating profit growth

Operating profit growth excl AERx® *)

Operating margin

Operating margin excl AERx® *)

Return on invested capital (ROIC)

Cash to earnings 

Cash to earnings excl AERx® *)

Non-financial performance

Employees

Engaging culture (employee engagement)

Employee turnover

Employment impact 

CO2 emissions

Water consumption

Recycling of waste

New patent families (first filing)

Share performance

Dividend per share (proposed) **)

Closing share price (B shares) **)

Market capitalisation (B shares) ***)

2007

2006

Change

8.0%

9.4%

29.4%

4.4%

9.9%

(1.9%)

12.6%

32.1%

(18.6%)

91.5%

DKK million

DKK million

DKK million

DKK million

DKK million

%

% of sales

% of sales

% of sales

% of sales

DKK million

DKK million

DKK million

%

DKK million

DKK million

%

%

%

%

%

%

%

41,831

30,478

14,008

11,353

32,038

76.6

29.6

20.4

17.2

6.0

8,942

10,267

8,522

22.3

2,268

9,012

(1.9)

12.6

21.4

24.5

27.2

105.7

94.2

38,743

27,866

10,825

10,877

29,158

75.3

30.0

16.3

16.3

6.2

9,119

9,119

6,452

29.6

2,787

4,707

12.7

12.7

23.5

23.5

25.8

73.0

73.0

FTE

25,516

23,172

10%

Scale 1–5

%

4.1

11.6

4.0

10.0

Number of jobs

81,600

82,700

1,000 tons

1,000 m3

%

Number

DKK

DKK

DKK billion

236

3,231

38

116

4.50

335

172

229

2,995

35

149

3.50

236

124

(1%)

3%

8%

(22%)

28.6%

41.9%

38.7%

***) Excluding non-recurring costs related to discontinuation of the development of the AERx® inhaled insulin system.
***) Novo Nordisk B shares were split on 3 December 2007 and ADRs were split on 17 December 2007.
***) Novo Nordisk B shares (excluding treasury shares).
See more financial and non-financial highlights on pp 52–53.

Reader’s guide

Novo  Nordisk’s  ambition  is  to  defeat  diabetes.
This  report  illustrates  how  our  commitment  to
this goal shapes our work every day across the
globe.

Welcome to Novo Nordisk’s Annual Report 2007 – a
presentation of the company’s performance during
the  year,  our  achievements  and  our  challenges.  It
comprises two main elements: the management re-
port  (pp  2–50)  and  the  consolidated  financial  and
non-financial statements (pp 51–115).

The  management  report describes  how  we  do
business and explains how we will continue to create
long-term  value  for  shareholders  and  for  other
stakeholders. 

The section Welcome to Novo Nordisk offers a
quick introduction to the business and a letter from
the  chairman  of  the  Board  and  the  president  and
chief executive officer. 

The section Business results presents the com-
pany’s strategy, opportunities and key risks, followed
by an overview of performance in 2007, with high-
lights, progress, comparative data and commentary.
The pipeline overview and progress illustrates devel-
opment  projects  aimed  to  secure  Novo  Nordisk’s 
future growth. 

The  section  Business  environment elaborates
on Novo Nordisk’s key challenges as a global health-
care  company.  It  puts  performance  into  context,
with insights into how Novo Nordisk responds to an
increasingly  competitive  environment  and  to  the
business implications of a globalising world. In the
articles, we present a review of activities, strategies,
ambitions and opportunities in light of the past year
and looking ahead.

In  our  selection  of  themes,  we  have  chosen  to 
focus on presenting the drivers that will enable Novo
Nordisk to pursue our vision and achieve our strate-
gic objectives: our approach to doing business, our
people  and  the  resources  we  put  into  supporting
each of the two business segments – diabetes care
and biopharmaceuticals.

The sections Diabetes care and Biopharmaceu -
ticals provide an update of the past year’s achieve-
ments  in  each  business  segment  and  initiatives  to
drive continued growth. 

The section Shareholder information contains
a description of Novo Nordisk’s approach to corpo-
rate governance  and  remuneration  policy.  It  also
provides  profiles  of  board  members  and  Executive
Management  as  well  as  information  on  the  Novo
Nordisk share.

The  consolidated  financial  and  non-financial
statements give  a  detailed  account  of  the  year’s
performance  with  comparative  data.  The  financial
statements of the parent company are included on
pp 105–112. 

References  to  studies  and  reports  are  provided  on
the inside back flap.

To learn more, or to help us turn our vision into real-
ity, please get in touch.

Japanese design captures the
spirit of ‘unite for diabetes’.

02–07 
Welcome to Novo Nordisk

02 United to change diabetes
04 Novo Nordisk at a glance
06 Leading the 

Novo Nordisk way

A year 
in the life of 
Novo Nordisk

Therapeutic proteins take R&D lead
15 January: Novo Nordisk discontinues
R&D within small molecules and focuses
research and development on therapeutic
proteins. See p 8.

NovoSeven® results on ICH
26 February: Phase 3 stroke trial shows
that NovoSeven® reduces bleeding in the
brain, but does not improve long-term
clinical outcomes. See p 39.

Funding the future 
in China 
5 March: Novo Nordisk and the Chinese
Academy of Sciences establish research
foundation in China. Novo Nordisk to 
provide 2 million US dollars for research
into diabetes and biopharmaceuticals.
See p 36.

Landmark renewable 
energy alliance 
1 May: Novo Nordisk and the Dan
energy company DONG Energy sig
partnership agreement. An increa
of Novo Nordisk’s future electricity
sumption in Denmark will be supp
by wind turbines from 2009. See 

JANUARY

FEBRUARY

MARCH

APRIL

MAY

US hiring blitz
The US diabetes sales force is expanded. In
January 2007, staffing and planning 
efforts begin, resulting in over 700 new
people being hired and fully trained by 
4 June 2007. See p 34.

Clinton calls for change
13 March: Former US President Bill Clinton
is keynote speaker at the Global Changing
Diabetes Leadership Forum in New York,
organised by Novo Nordisk. See p 27.

Expanded Brazil facility opens 
26 April: Novo Nordisk inaugurates Latin
America’s largest insulin plant in Montes
Claros, Brazil. Danish Prime Minister
Anders Fogh Rasmussen attends. See p 35.

Gore visits Bagsværd
On the same day, Nobel Laureate and 
former US Vice President Al Gore visits
Novo Nordisk in Bagsværd, Denmark, 
to talk about the climate change 
challenge. See p 22.

Most employees outside Denmark
April: The number of employees outside
Denmark exceeds the number of employ-
ees in Denmark – a total of 25,194 people
work at Novo Nordisk,12,579 in Denmark,
12,615 in other countries.

New HRT product launched
5 May: Novo Nordisk celebrates it
of Activella® 0.5mg/0.1mg at the 
Annual Clinical Meeting in San Di
California. The new lower-dose pr
extends the company’s HRT portfo
which already includes Activella®
0.5 mg. See p 40.

Japanese design captures the
spirit of ‘unite for diabetes’.

On 14 November blue circles were formed around the world to mark
the first UN-observed World Diabetes Day.

02–07 
Welcome to Novo Nordisk

02 United to change diabetes
04 Novo Nordisk at a glance
06 Leading the 

Novo Nordisk way

26–37
Diabetes care

26 The challenge to 
change diabetes

30 Improved prevention, detection

and treatment

32 Liraglutide – key to 
future growth

34 Modern insulins available 

to more people

36 Tackling diabetes on all fronts 

in China

08–19 
Business results

08 Business strategy, 

opportunities and key risks

10 Performance in 2007
15 Outlook for 2008
15 Forward-looking statement
16 Pipeline overview
18 Pipeline progress

20–25 
Business environment

20 Challenges to the 

pharmaceutical industry
22 Lean production cuts costs 
24 Responsible business practices
25 People put values to work

Landmark renewable 
energy alliance 
1 May: Novo Nordisk and the Danish 
energy company DONG Energy sign a
partnership agreement. An increasing part
of Novo Nordisk’s future electricity con-
sumption in Denmark will be supplied 
by wind turbines from 2009. See p 23.

Board of Directors visits China
Novo Nordisk’s Board of Directors and 
Executive Management hold off-site board
meeting in China. They visit the company’s
R&D centre in Beijing, the Chinese
Academy of Sciences and CEIBS business
school as well as major hospitals and 
distributors. See p 36.

Clinical trials and bioethics 
websites
2 July: Novo Nordisk increases transparency
of clinical trials and bioethics through the
launch of two new websites. See p 24.

PRIL

MAY

JUNE

JULY

AUGUST

anded Brazil facility opens 
pril: Novo Nordisk inaugurates Latin
rica’s largest insulin plant in Montes
os, Brazil. Danish Prime Minister
ers Fogh Rasmussen attends. See p 35.

t employees outside Denmark
 The number of employees outside
mark exceeds the number of employ-
n Denmark – a total of 25,194 people
at Novo Nordisk,12,579 in Denmark,

15 in other countries.

New HRT product launched
5 May: Novo Nordisk celebrates its launch
of Activella® 0.5mg/0.1mg at the ACOG
Annual Clinical Meeting in San Diego,
California. The new lower-dose product
extends the company’s HRT portfolio
which already includes Activella® 1.0 mg/
0.5 mg. See p 40.

New pilot plant in Denmark 
12 June: A new pilot plant for the devel-
opment and production of new biophar-
maceuticals based on proteins cultured 
in mammalian cells is inaugurated in
Hillerød, Denmark. See p 41.

US insulin filling capacity doubles
21 June: Employees at site Clayton, US,
celebrate an expansion of production 
facilities that will double the company’s 
insulin filling capacity in the US. See p 34.

Buoyant first-half sales
3 August: Novo Nordisk’s interim report
for the first six months of 2007 reveals 
a 14% rise in total sales measured in local
currencies (up 9% in Danish kroner). 
Of all product groups, modern insulins
lead the way by increasing 37% (up 31%
in Danish kroner). See p 11.

Professor Chen Zu of the Chinese Academy of Sciences and 
Mads Krogsgaard Thomsen, Novo Nordisk chief science officer.

Monica Priore, diagnosed with diabetes when she was
five, recently swam across the Strait of Messina in Italy.

38–41
Biopharmaceuticals

38 Meeting needs 
in haemophilia

40 Expanding the range 
of biopharmaceuticals

42–50
Shareholder information

42 Corporate governance

44 Executive remuneration

46 Board of Directors

48 Executive Management

49 Shares and capital structure

116
Additional information

Index

Contacts

References

Novo Nordisk key products

51–115
Consolidated financial and non-financial 
statements 2007

52 Financial and 

non-financial statements

54 Consolidated financial 

statements

89 Consolidated non-financial 

statements

105 Financial statements 

of the parent company

113 Management statement

114 Auditor’s reports

Focus on childhood diabetes
18 September: Novo Nordisk and the
International Diabetes Federation (IDF)
launch the Diabetes Youth Charter, an 
expert review into existing data and global
trends in the area of childhood diabetes. 
It highlights actions to improve the pre-
vention and care of childhood diabetes.
See p 29.

Anniversary milestones
5 November: The day marks the 75th 
anniversary of the Steno Diabetes Center
and the 50th anniversary of the 
Hagedorn Research Institute. See p 31.

Changing Diabetes® Barometer
7 November: Novo Nordisk presents the
Changing Diabetes® Barometer, a tool for
the diabetes community to track national
diabetes developments. See p 27.

Stock split
3 December: To accommodate apprecia-
tion of the share price, Novo Nordisk’s 
B shares are split 2:1 on the OMX Nordic
Exchange Copenhagen and the London
Stock Exchange. Novo Nordisk’s ADRs 
listed on the New York Stock Exchange
are similarly split on 17 December. 
See p 49.

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

Sustainability leader
24 September: Novo Nordisk ranks as
best-in-class in healthcare – one of 
18 global supersectors – in Dow Jones
Sustainability Indexes, the world’s leading
indexes for sustainability-driven invest-
ment portfolios. See pp 7 and 89–99.

Biking for a cure in Death Valley
20 October: 270 cyclists – including 25
from Novo Nordisk – join the 10th ‘Ride to
Cure Diabetes’ in Death Valley, California.
The 170-kilometre ride is a fundraising
event organised by the Juvenile Diabetes
Research Foundation. See p 31.

First UN-observed 
World Diabetes Day
14 November: The first ever UN-observed
World Diabetes Day is celebrated. The day
is marked by Novo Nordisk together with
the International Diabetes Federation 
and its partners with activities all over the
world. See p 26.

Levemir® approved in Japan
22 October: Novo Nordisk receives 
approval for Levemir® in Japan, enabling
the launch in December. See p 34.

Liraglutide trial results
11 December: Novo Nordisk announces
clinical results from a one-year mono-
therapy study investigating liraglutide –
a once-daily human GLP-1 analogue 
for the treatment of type 2 diabetes. 
This study, the last of five phase 3 studies
needed for regulatory filing, confirms 
the effect of liraglutide on blood glucose
control and body weight. See p 32.

Novo Nordisk Annual Report 2007

1

united
to change 
diabetes

Reaching  across  the  globe,  Novo  Nordisk  employees  organised
human  blue  circles,  gathering  more  than  a  quarter  of  a  million
people  to  mark  the  first  UN-observed  World  Diabetes  Day  on 
14 November 2007. 

It was a truly magnificent moment and one we are proud to have been
part of. Never before have the landmarks of the world been so spectac-
ularly lit up, and never before have so many people been engaged in
advocacy to protect current and future generations against one of the
biggest public health threats that mankind has ever faced. 

The power of the possible 

To defeat diabetes – that is our aspiration and our business.  

At Novo Nordisk we believe in the power of the possible. Our vision
is one of civilisation based on sustainability, partnership and respect for
the individual. Sustainability is a powerful, unifying force. We believe it
is possible to be commercially astute and socially aware. To accelerate
growth and minimise environmental impacts. To earn competitive re-
turns and contribute to economic prosperity for society. These are the
cornerstones of the Triple Bottom Line principle upon which we build
our business. These are the messages we convey when we call upon
governments to make the frameworks that enable us and our partners
to contribute to creating wealth for the benefit of all.

Results 

For Novo Nordisk, the year 2007 was yet another year with remarkable
progress.  Our  financial  results  and  the  growth  of  our  business  were
achieved despite an increasingly competitive environment and adverse
currency exchange rates. This is underpinned by a solid track record on
measures of economic, environmental and social impact. This was also
rewarded: throughout the year, our shareholders have seen a signifi-
cant appreciation of their investment in our company.

In this report we highlight the assets that will help us sustain and
build leadership in the business areas we focus on. Innovation of new
or improved therapies is the foundation for the future of the pharma-
ceutical industry. In 2007, we invested more than ever in research and
development, and we saw progress in a number of areas which are cru-
cial to the future of our company. Throughout the world we have in-
creased our presence and thereby our ‘share of voice’ in an increasing-
ly competitive business environment and with that we have achieved
greater  acceptance  of  our  products.  Our  manufacturing  operations
continue to improve productivity, allowing us to invest more in sales
and marketing for the short term – and in research and development
for  the  long  term.  And,  most  importantly,  people  at  Novo  Nordisk
demonstrate that we’ve got what it takes to win: accountability, ambi-
tion, responsibility, engagement, openness and readiness for change.

Three themes have been the key drivers of success and will remain

on our agenda: globalisation, innovation and leadership.

Globalisation

Demands for proper healthcare are on the rise throughout the world,

2

Novo Nordisk Annual Report 2007

and we must strengthen our global presence to stay competitive and
expand the market for our products and services. Today, the number of
Novo Nordisk employees outside Denmark exceeds that of our Danish
organisation.

The expansion of our global supply chain continued to accelerate. 
In 2007, with the largest investment of any pharmaceutical company in
Latin America, we inaugurated our insulin filling plant in Montes Claros,
Brazil. We also doubled the insulin filling capacity of our manufacturing
facility in Clayton, North Carolina, to meet the growing demand for our
products in the US.

A significant expansion of our US sales and marketing organisation
was completed in the first half of the year, aimed at supporting the contin-
ued roll-out of Levemir® and the rest of our portfolio of modern insulins.
In China we entered into a long-term strategic collaboration with
the Chinese Academy of Sciences, which significantly expands our net-
work of contacts with far-reaching implications for our research and
development activities there.

Sourcing of talent and of services are key engines of globalisation. In
addition to the traditional internationalisation of research and develop-
ment as well as manufacturing we are now also seeing encouraging 
results from sourcing services.

Innovation

Driving organisational development and optimisation of cross-organi-
sational  interfaces  is  critical  to  ensuring  the  successful  execution  of
global clinical trial programmes such as the suite of phase 3 studies of
liraglutide, Novo Nordisk’s furthest advanced new product candidate in
the diabetes care business. The successful completion of the studies
gives us reason to believe that this new class of diabetes therapy repre-
sents a potential, valuable treatment option for people with type 2 dia-
betes, and perhaps even prevention if applied for obesity-related health
risks. This would represent a significant advance for diabetes care – and
the future of Novo Nordisk.  

We  saw  unprecedented  progress  in  our  pipeline  in  2007:  next-
generation modern insulin and NovoSeven® analogues, new indications
for Norditropin®, lower-dose hormone replacement therapies as well as
our portfolio of early-stage candidates for treatment of inflammation.
Some of this progress can be ascribed to the fact that we have strength-
ened  the  project-centric  organisation  in  our  clinical  development. 
We  have  improved  cross-project  alignment,  systems  of  performance
management,  compensation  packages  and  talent  development  pro-
grammes for all groups of employees. 

Regrettably,  Novo  Nordisk  also  experienced  some  setbacks  in 

research and development in 2007. 

We  began  the  year  with  a  great  disappointment  when  our  final
studies investigating rFVIIa for the treatment of intracerebral haemor-
rhage failed to show sufficient benefits for the patients. This was de-
spite the fact that the trials were conducted at impressive speed, and
with the highest level of professionalism. A hope for stroke patients
faded away. 

We also decided to stop our research and development efforts to
develop small-molecule oral therapies for type 2 diabetes – after many
years of concerted efforts.

And finally, in January 2008, we decided to discontinue the develop-
ment of the AERx® inhaled insulin system and focus our research and
development on a new generation of systems for administering long-
acting insulin and GLP-1 via inhalation. 

Discontinuing a research programme does not mean giving up hope
that improved product offerings can be achieved. But if ambitions are
high you have to accept that not all objectives will be met – that is how
it is when trying to accomplish difficult tasks. And we will continue to
invest in pursuing every viable route to offer improved benefits for the
people whose healthcare needs we serve. 

Leadership

With aspiration of leadership follows the obligation to speak out on be-
half of your constituencies and seek influence on the global agenda. In
the  spring,  Novo  Nordisk  hosted  the  first  Global  Changing  Diabetes
Leadership Forum in New York. This event kicked off a range of activi-
ties, and we are pleased to see that our initiative has resonated well
with health policy-makers and others with the power to influence the
agenda towards a more sustainable future.  

In  parallel,  we  advanced  our  initiatives  to  face  up  to  the  climate
change  challenge  and  pursue  our  ambitious  strategy  to  reduce  the
company’s CO2 emissions over a 10-year period. Here, a milestone was
a unique partnership with our energy supplier in Denmark, where 85%
of  our  CO2 emissions  occur,  to  convert  energy  savings  to  increased 

Welcome to Novo Nordisk Welcome letter

supplies of renewable energy. It is our ambition that this too may serve
as inspiration for others. We have been active advocates on the interna-
tional scene, sharing our experience and supporting coalitions urging
immediate and concerted action.

2007  was  also  the  fifth  anniversary  of  the  World  Diabetes
Foundation, an initiative founded and funded by Novo Nordisk to im-
prove access to and knowledge about diabetes care in the developing
countries.  Already  now  the  Foundation  is  supporting  138  projects
across all continents with encouraging results. We are humbled by its
potential impact, and are hence seeking extension of funding from our
shareholders for a new, 10-year period.  

Challenges

At the beginning of 2008, we can confidently say that Novo Nordisk is
well-positioned to meet the challenges posed by our competitive envi-
ronment and societal developments. Diabetes care is one of the seg-
ments of the pharmaceutical industry with the highest expected future
growth rates. This makes it attractive to continue to invest in staying
ahead in this market. 

It is critical that Novo Nordisk continues to deliver on promises and
that we are successful in our must-win battles: First, to maintain leader-
ship in diabetes care by expanding the use of our modern insulins, en-
suring leadership within GLP-1 and progressing the next generation of
modern insulins through development. Second, expanding our offerings
in biopharmaceuticals by developing the next-generation successors to
NovoSeven® and creating possibilities for change in treating haemophilia,
growth deficiency, hormone replacement and inflammation.

Thanks

We are set on one goal: improving value for patients. Looking back at
our achievements in 2007, we believe that we are on the right track.
We  thank  our  customers,  shareholders  and  partners  for  their  loyalty
and support throughout the year. We also believe that our customers,
shareholders and partners share with us a great thanks to our employ-
ees  for  their  efforts,  their  creativity  and  their  dedication  that  makes
Novo Nordisk a very special company.

Lars Rebien Sørensen 
President and chief executive officer

Sten Scheibye 
Chairman of the Board of Directors

Novo Nordisk Annual Report 2007

3

Welcome to Novo Nordisk Novo Nordisk at a glance

novo nordisk
at a glance

At 73% of sales, diabetes care is the main 
growth driver for Novo Nordisk’s business. 
Solid growth and efficient production make 
it possible to invest in building long-term 
market presence.

Biopharmaceuticals, the company’s other main business area, 

accounts for 27% of overall sales. In this area, which includes NovoSeven®,
human growth hormone and HRT products, Novo Nordisk is also exploring
potential new therapies in areas where significant medical needs exist.

North America

International Operations

Europe

Sales: 33% of total sales.

Sales: 17% of total sales.

Sales: 39% of total sales.

Insulin volume share: 43% of the total market.

Insulin volume share: 57% of the total market.

Insulin volume share: 57% of the total market.

Modern insulin volume share: 31% of the 
segment.

Modern insulin volume share: 54% of the 
segment.

Modern insulin volume share: 50% of the 
segment.

People with diabetes: 21 million people living
in the US and Canada are estimated to have 
diabetes.

People with diabetes: 183 million people living
in countries within International Operations are
estimated to have diabetes.

People with diabetes: 34 million people living
in Europe are estimated to have diabetes.

Performance: Growth is primarily driven by 
the complete portfolio of modern insulins,
NovoLog®, NovoLog® Mix 70/30 and Levemir®.
Novo Nordisk is the leader in the US insulin 
market.

Performance: Growth is driven by modern 
insulins as well as human insulin. China is a key
growth driver, contributing around 50% of the
growth in insulin sales.

Performance: Growth is primarily driven by 
the complete portfolio of modern insulins,
NovoRapid®, NovoMix® 30 and Levemir®. 
Novo Nordisk continues to consolidate its lead-
ership position in the European insulin market.

Capacity-building: 90,000 healthcare profes-
sionals have been trained or educated through
Novo Nordisk’s National Changing Diabetes
Program®.

Capacity-building: 134,000 healthcare profes-
sionals have been trained or educated through
Novo Nordisk’s National Changing Diabetes®
programmes.

Capacity-building: 54,000 healthcare profes-
sionals have been trained or educated through
Novo Nordisk’s National Changing Diabetes®
programmes.

Market share data is based on IMS MAT November volume data. 
IMS World now includes certain IO countries.

4

Novo Nordisk Annual Report 2007

Production sites 
Bagsværd, Denmark
Chartres, France 
Clayton, US
Dely Brahim, Algeria
Gentofte, Denmark
Hillerød, Denmark
Hjørring, Denmark
Kalundborg, Denmark
Koriyama, Japan
Køge, Denmark
Mexico City, Mexico
Montes Claros, Brazil
Måløv, Denmark 
Tianjin, China 
Værløse, Denmark

R&D facilities
Bagsværd, Denmark
Beijing, China
Gentofte, Denmark
Hayward, US 
Hillerød, Denmark
Måløv, Denmark 
New Brunswick, US 

Clinical development centres 
Beijing, China 
Princeton, US 
Tokyo, Japan
Zurich, Switzerland

Regional and business area 
offices

Affiliates

Representative offices

For an overview of companies
in the Novo Nordisk Group,
see pp 100–101. 

the world of 
novo nordisk

Novo Nordisk is a focused healthcare company headquartered in
Denmark. With market presence in 179 countries, and R&D and
production  facilities  spanning  five  continents,  the  company’s
global reach is expanding.

Novo Nordisk is a world leader in diabetes care.
Key market figures for the diabetes care business in each of

the four regions are provided here. See more on pp 11 and 52. 

In  its  other  business  segment,  biopharmaceuticals,  Novo
Nordisk  has  a  leading  position  within  the  therapeutic  areas  of
haemostasis management, growth hormone therapy and hormone
replacement  therapy.  Sales  in  the  biopharmaceuticals  business
are reported globally and by therapy area. See pp 11–12 and 52.  
Novo Nordisk has 26,008 employees in 80 countries; 12,689
are based in Denmark and 13,319 abroad. Of these, 4,695 work
in R&D, 7,900 in production, 8,368 in sales and distribution and
5,045 in administration. The largest production sites are located
in Denmark. The company has invested in establishing a seamless
global supply chain and significantly expanded production facili-
ties in all regions, particularly the growth markets of the US and
China.

Ownership structure

Novo  A/S,  an  unlisted  Danish  public  limited  liability  company
wholly-owned by the Novo Nordisk Foundation, holds 25.5% of
Novo Nordisk’s total share capital and 71% of the total number of
votes. The Novo Nordisk Foundation is a self-governing and profit-
making foundation, whose purpose is to provide a stable basis for
the commercial and research activities conducted by the compa-
nies within the Novo Group and to support scientific, humanitari-
an and social purposes.

Novo Nordisk’s B shares are listed on the stock exchanges in
Copenhagen and London. Its ADRs are listed on the New York
Stock Exchange under the symbol ‘NVO’.

History

Novo Nordisk has its origins in two Danish companies founded in
the  1920s  –  Nordisk  Insulinlaboratorium  and  Novo  Terapeutisk
Laboratorium. These two companies, which merged in 1989 to
become  Novo  Nordisk,  independently  pioneered  several  key
breakthroughs in diabetes care during the last century. Both com-
panies  took  a  broader  approach  to  diabetes:  in  1932  Nordisk
Insulinlaboratorium founded the Steno Memorial Hospital and six
years  later  Novo  Terapeutisk  Laboratorium  established  the
Hvidøre Diabetes Sanatorium. This resolve to treat the person and
not  just  the  symptoms  of  the  disease  is  a  forerunner  of  Novo
Nordisk’s modern-day commitment to sustainable development
and balanced growth. 

Scientific breakthroughs which characterised both of the com-
panies during  their  history  as  competitors  continued  after  the
merger, and Novo Nordisk’s ongoing commitment to innovation is
still evidenced today by its emphasis on research and development.

Novo Nordisk Annual Report 2007

5

Japan & Oceania

Sales: 11% of total sales.

Insulin volume share: 73% of the total market.

Modern insulin volume share: 62% of the 
segment.

People with diabetes: 8 million people living in
Japan are estimated to have diabetes.

Performance: Growth is primarily driven by the
modern insulins NovoRapid® and 
NovoRapid Mix® 30.With the launch of Levemir®
in Japan in December 2007, Novo Nordisk 
continues to consolidate its strong leadership
position in the Japanese insulin market.

Capacity-building: 58,000 healthcare profes-
sionals have been trained or educated through
Novo Nordisk’s National Changing Diabetes®
programmes.

Welcome to Novo Nordisk The Novo Nordisk way

leading the
novo nordisk 
way

The  Novo  Nordisk  Way  of  Management  forms  the  values-based
governance framework for the company. From vision to policies, it
describes how people at Novo Nordisk put values into action and
defines the principles for how the company does business. 

The Novo Nordisk Way of Management consists of three elements: the
Vision, the Charter and global company policies.

The Vision sets out the direction for Novo Nordisk. It expresses what
Novo Nordisk is striving for, how the company works and how it is guided
by its values in its endeavours to find the right balance between com-
mercial interests and acting as a responsible business.

The Charter describes the company’s values, commitments, funda-
mentals  and  follow-up  methods.  The  values  underpin  the  commit-
ments to the Triple Bottom Line and sustainable development. The fun-
damentals are a set of 11 management principles to ensure focus on
business objectives, customers, compliance, collaboration and sharing
of better practices, and quality mindset. And the follow-up methods
provide ongoing systematic and validated documentation of perform-
ance in all material areas of Novo Nordisk.

The global company policies set global standards and give opera-
tional guidelines in 13 specific areas: bioethics, business ethics, com-
munication, environment, finance, global health, health and safety, in-
formation  technology,  legal,  people,  purchasing,  quality  and  risk
management.

The Novo Nordisk 
Way of Management

The Vision

The Charter
Values
Commitments
Fundamentals
Follow-up
methodology

Policies

Fundamentals
Management 
principles

Values
Accountable 
Ambitious
Responsible 
Engaged with 
stakeholders
Open and honest
Ready for change

Commitments
Financial, 
environmental 
and social 
responsibility
(the Triple Bottom
Line)

Follow-up 
methodology
Financial and 
non-financial
audit
Facilitation
Organisational 
audit
Quality audit

6

Novo Nordisk Annual Report 2007

The follow-up methodology has four key components which pro-
vide assurance to stakeholders of the quality of the company’s processes
and performance.
n Financial and non-financial audit is a systematic methodology to
assess  performance  as  accounted  for  in  the  annual  reporting.
Furthermore, Novo Nordisk voluntarily includes independent assur-
ance of the company’s non-financial reporting.

n Facilitation is a specific follow-up method that is unique to compa-
nies in the Novo Group. It is used to provide systematic and validated
documentation of the levels of compliance with the Novo Nordisk
Way of Management. The global facilitator team consists of senior
people  with  deep  insight  into  the  business  and  the  business 
environment.

n Organisational  development 

is  assessed  through  an  annual
Organisational audit, commissioned by the Board of Directors and
Executive Management. This process, conducted at senior manage-
ment  level,  includes  an  assessment  of  ‘linking  business  and 
organisation’ as well as succession management.

n Quality audit monitors adherence to the quality requirements, in-
cluding quality management systems. It aims to ensure continuous
improvements and optimal use of internal standardisation. Quality
audit supplements inspections by regulatory bodies.

Commitments: the Triple Bottom Line  

Novo Nordisk is committed to sustainable development and balanced
growth. The principles of sustainable development – to preserve the
planet  while  improving  the  quality  of  life  for  its  current  and  future 
inhabitants – resonate well with the philosophy upon which the com-
pany was founded and how it does business today: constantly striving
to  improve  performance  as  measured  by  the  Triple  Bottom  Line 
principle.

In Novo Nordisk’s Articles of Association it is stated as the objectives
that the company ‘strives to conduct its activities in a financially, envi-
ronmentally and socially responsible way’. This implies that any deci-
sion should always seek to balance three considerations: Is it economi-
cally viable? Is it socially responsible? And is it environmentally sound?
This is the Triple Bottom Line business principle, which ensures that
decision-making balances financial growth with corporate responsibili-
ty, short-term gains with long-term profitability and shareholder return
with other stakeholder interests. 

The Triple Bottom Line is how Novo Nordisk has chosen to interpret
its commitment to sustainable development. It is built into the corpo-
rate  governance  structures,  management  tools,  individual  perform-
ance assessments and reward schemes.

Economically viable means managing the business in a way that en-
sures corporate profitability and growth, and seeks to leave a positive
economic footprint in the community. Environmentally sound decisions
address the company’s impact on the external environment as well as
the bioethical implications of its activities. Socially responsible implies
caring for people. For Novo Nordisk, this applies to the people who rely
on  the  company’s  products  and  to  employees.  It  also  considers  the 
impact of the business on society.  

Employees from Bulgaria volunteer
to build a playground at a children’s
hospital.

Managers participate in the Novo Nordisk educational programme
Lighthouse to increase their leadership skills.

Employees put energy into the
promise to change diabetes.

Setting long-term targets

Sustainability is a moving target. Understanding the dynamics of socie-
ty and the business environment that can enhance or impede corporate
growth helps identify risks and opportunities for the company as a com-
mercial business and as a corporate citizen. Such insights are gained via
trendspotting, scenario analyses and forecasting in a10-year perspective
as part of the Strategic Planning Process (see pp 8–9). 

This translates into medium- and short-term priorities and targets for
the company’s financial and non-financial performance. Novo Nordisk
has  adopted  the  Balanced  Scorecard  as  the  company-wide  manage-
ment tool for measuring progress. As part of the remuneration pack-
age, individuals are rewarded for performance that meets or exceeds

the  financial  and  non-financial  targets  in  the  Balanced  Scorecard,
which comprise corporate, unit-specific and individual targets. Progress
is tracked against targets in the annual accounts. Financial perform-
ance is guided by a set of four long-term targets focusing on growth,
profitability, financial return and cash generation (see p 10). Non-finan-
cial performance is guided by measures for the company’s impacts on
the Triple Bottom Line. These include socio-economic impacts such as
job creation, the ability to manage environmental impacts and optimise
resource efficiency, and social impacts related to employees, patients
and communities (see pp 14 and 93–94). 

Guided 
by the 
Novo Nordisk Vision

The ambition to ultimately defeat diabetes is at
the core of the company’s vision. It is a business
proposition  and  the  main  driver  for  Novo
Nordisk’s  contribution  to  sustainable  develop-
ment.  Good  health  is  a  driver  of  economic
growth and a prerequisite for achieving greater

social equity. Serving unmet medical needs also
motivates the aspiration to offer products and
services in areas that make a difference.  

This vision sets Novo Nordisk’s objectives in
context and inspires employees in their work. It
is a beacon that keeps everyone’s focus on cre-
ating long-term shareholder value and leverag-
ing  the  company’s  unique  qualities  to  gain
competitive advantage.  

Novo  Nordisk  believes  in  the  value  that  is
created  by  people  who  are  engaged  in  what

they do. Offering an inspiring place to work at-
tracts and retains talented people and is a key
factor for long-term success in an increasingly
competitive business environment. 

Novo  Nordisk’s  values  are  consistent  with
principles of good governance. Putting values
into action is as manifest in employees’ every-
day business dealings as in formal global stan-
dards and management practices.

We will be 
the world’s leading 
diabetes care 
company 

Our as pi ration is to defeat 
diabetes by finding better 
methods of diabetes 
prevention, detection and 
treatment. 

We will offer 
products and services 
in other areas 
where we can make 
a difference 

Our research will lead to 
the disco very of new, 
innovative products, also 
outside diabetes. 

We will work actively to 
promote collaboration between
all parties in the healthcare 
system in order to achieve 
our common goals.

We will develop and market 
such products ourselves 
whenever we can do it 
as well as, or better than, 
others.

We will achieve 
competitive 
business results

Our focus is our strength. 

We will stay independent 
and form alliances 
whenever they serve 
our business purpose and 
the cause we stand for.

A job here 
is never 
just a job

We are committed to 
being there for our customers
whenever they need us. 

We will be innovative and 
effective in everything we do. 

We will attract and retain 
the best people by making 
our company a challenging
place to work.

Our values are 
expressed in
all our actions

Decency is what counts. 

Every day we strive to find 
the right balance between 
compassion and 
competitiveness, 
the short and the long term, 
self and commitment 
to colleagues and society, 
work and family life.

Novo Nordisk Annual Report 2007

7

Business results Strategy and risks

business strategy,
opportunities 
and key risks

In the face of intensified competition the leadership challenge is
to  stay  focused  on  pursuing  long-term  objectives  for  value  cre-
ation and overcoming barriers to sustainable growth. 

Novo Nordisk is a focused healthcare company. This focus underlines
the  company’s  claim  to  leadership  in  its  markets.  Novo  Nordisk 
offers therapies in areas where significant unmet medical needs remain:
diabetes care, haemostasis management, growth hormone deficiency
and hormone replacement therapy. 

Over the years, Novo Nordisk has built expertise in protein engineer-
ing and expression and protein formulation, supported by device tech-
nology  for  the  convenient  administration  of  medicines.  Leveraging
these core competences is critical to securing long-term success. In line
with this strategy, Novo Nordisk has decided to discontinue R&D activi-
ties within small molecules for the oral treatment of diabetes and to 
refocus its activities within inhaled insulin, discontinuing clinical devel-
opment of AERx® inhaled insulin (AERx® iDMS).

The dedicated focus in just two core business segments – diabetes
care and biopharmaceuticals – is supported by a simple organisational
structure  of  functional  excellence,  a  common  values-based  business
approach and global standards. This structure facilitates flexibility and
agility in a dynamic and highly competitive business environment.

The corporate strategy is based on a 10-year perspective and de-

scribes how Novo Nordisk intends to translate its vision into action. 

The market approach is underpinned by the Triple Bottom Line prin-
ciple, which encompasses both risk mitigation and innovation. To better
manage emerging risks and act on opportunities, Novo Nordisk engages
with a broad range of stakeholders. The company seeks to make a pos-
itive  economic,  environmental  and  social  impact  through  its  opera-
tions, global management standards, community engagements, part-
nerships, technology transfers and knowledge exchange.

Diabetes care

Strategic objective: maintaining leadership Novo Nordisk offers a
full portfolio of modern insulins and has a strong pipeline with a late-
stage product candidate that the company hopes will meet current and
future needs. The company has sufficient production capacity to scale
up deliveries, and a well-tuned sales force in place globally. Moreover,
significant  investments  in  diabetes  research make  Novo  Nordisk  the
largest player in this field.

This position is the foundation of Novo Nordisk’s promise to change
diabetes. To curb the diabetes pandemic, which is largely attributable
to an escalating consumer culture, action is required on several fronts.
First, to improve the quality of life for people with diabetes. Modern 
insulin therapy serves individuals’ varying needs. Improved outcome,
which can be measured as reduction of HbA1c levels, may be achieved
by early initiation of insulin therapy and timely intensification. Second,
as a longer-term effort, interventions to prevent the onset of type 2 di-
abetes. And third, research into finding a cure for type 1 diabetes.

Growth drivers and risk factors The market for diabetes care is grow-
ing rapidly. It is also becoming increasingly competitive as new products

8

Novo Nordisk Annual Report 2007

and  biosimilar  products  become  available.  Competing  under  such 
conditions hinges on the ability to offer superior products and to effec-
tively convey the value proposition to customers and healthcare profes-
sionals.  Delay  or  failure  of  key  development  projects  would  impair
Novo Nordisk’s ability to successfully market current and new products.
Causes of delay may include slow recruitment for clinical trials, safety
or efficacy concerns, filing delay or insufficient production capacity.

Novo Nordisk seeks to maintain its lead in injectable insulins through
continued market penetration of the company’s modern insulins, and
to build new platforms with pulmonary insulin and GLP-1, where the
compound liraglutide appears to be promising.

“Our core competences are in therapeutic proteins, and
this is where we can make the greatest difference in
driving company growth and achieving better outcomes
for people whose healthcare needs we serve.”

Lars Rebien Sørensen
president and chief executive officer

Barriers to success include customers’ willingness and ability to pay.
Ageing populations in the developed parts of the world have led to in-
creased  pressure  on  healthcare  costs,  and  governments  seek  to  cut
prices and do not offer premiums for new, innovative products. This de-
velopment  threatens  to  undermine  the  profitability  of  bringing  im-
proved treatments to market. In contrast, in the developing parts of the
world the challenge is to provide access to medicines and to healthcare. 
Novo Nordisk has stepped up its efforts to engage payers and policy-
makers in all parts of the world in understanding the magnitude of the
economic  implications  of  inaction  on  diabetes.  These  efforts  include
building  an  evidence-based  argumentation  for  action  and  for  the
health-economic benefits of insulin treatment. The company’s global
programmes to offer inclusive diabetes care help alleviate the current
diabetes burden while simultaneously building long-term presence in
emerging  markets  and  paving  the  way  for  commercially  viable  solu-
tions in the longer term.

Biopharmaceuticals

Strategic  objective:  expand  the  business With  a  solid  range  of
therapeutic products, the strategy for biopharmaceuticals is to expand
the business by pursuing new indications and exploring new potential
in other areas where Novo Nordisk can make a difference.

As the primary objective, Novo Nordisk aims at expanding its leader-
ship in haemophilia based on the company’s product NovoSeven® and a
number of innovative compounds that cover different blood clotting
factors, including analogues of FVII, in the pipeline.

The therapy areas in the biopharmaceuticals segment predominantly
address small patient groups with significant unmet medical needs. The
exception here is hormone replacement therapy, where Novo Nordisk has
gained market-leading positions despite a generally declining market.

Representatives from the External Affairs network in Novo Nordisk.

Building on research and development
to change diabetes.

Growth  drivers  and  risk  factors Given  the  nature  of  indications 
investigated and the limited number of patients for whom treatment is
relevant, conducting clinical trials is cumbersome and time-consuming.
At the same time, the risk of failure is great, and even when results are
positive there is no guarantee of commercial viability. Still, Novo Nordisk
is committed to pursuing treatment options if there is a sufficiently well-
founded hypothesis that the compound could benefit patients. As with
diabetes care, delay or failure of key development projects would impair
Novo Nordisk’s ability to successfully market current and new products.
In  the  new  therapy  area,  inflammation,  success  is  unlikely  to  be
achieved solely through organic growth, so Novo Nordisk is actively pro-
moting itself as an attractive partner in research and development, and
is open to acquisitions that could complement the internal activities.

Facing industry challenges 

The pharmaceutical industry is subject to extensive regulation, which aims
to ensure patient safety, but also increases costs. The approval process for
new products is generally lengthy, expensive and subject to unanticipated
delays. Sustaining revenue growth therefore also depends on the timely
and successful approval, introduction and marketing of new products, as
well as gaining approval for existing products for new indications. 

Government-imposed industry price regulations, mandatory refer-
ence  prices  with  subsequent  payment  burdens  to  patients  through
higher  co-payments,  and  mandatory  substitution  of  biosimilar  drugs
adversely affect Novo Nordisk and most of the industry in general. 

Protecting patent rights is material to Novo Nordisk’s business. Loss
of  market  exclusivity  and  the  introduction  of  lower-cost  biosimilar
products result in significant loss of sales. The therapeutic proteins mar-
ket is becoming increasingly attractive. Novo Nordisk has a generally
low short-term exposure to patent expiration, but, like other branded
products, is exposed to competition.

On a path of continued growth

In recent years, Novo Nordisk has grown at a rate that generally outper-
forms peers in the pharmaceutical industry. 

The company is building up a global sourcing programme, having
made substantial investments in expanding production capacity in the
US, Brazil and China. In doing so, Novo Nordisk seeks to grow its pres-
ence in strategic markets, spread risks and optimise costs and logistics.
Any failure or breakdown in vital production facilities or with key sup-
pliers  could,  in  addition  to  potential  physical  damage  or  loss  of  life, 
affect the supply of products. 

Quality is paramount in pharmaceutical production. Quality failures
could jeopardise patients’ well-being and would entail major reputa-
tional risks as well as risks of costly compensation payments. With an
aim to mitigate this Novo Nordisk has a global quality system in place,
with audits, improvement plans and management reviews.

To achieve its ambitious business objectives Novo Nordisk depends
upon  the  ability  to  attract  and  retain  skilled  people  in  key  positions
across the organisation, and particularly in growth markets such as the
US  and  China.  Competition  for  talent  among  pharmaceutical  and
biotechnology companies is intensifying, and, as a result, Novo Nordisk
has stepped up its efforts on employer branding. Innovation and high
performance depend on people’s engagement at work, leadership de-
velopment and lifelong learning. These are the key parameters for suc-
cess  addressed  by  the  Novo  Nordisk  people  strategy  and  monitored
through regular facilitations, organisational audits and annual surveys. 
Evidence of good governance and full compliance is a precondition
for maintaining the licence to operate and innovate. In a competitive
environment with increasing public scrutiny and regulation, the risk of
legal action due to perceived or actual failure to adhere to marketing
practices is ever present. Monitoring adherence to the Novo Nordisk
Way of Management, supported by the company’s business ethics pol-
icy and related audits, aims to mitigate such risks.

Legal issues related to intellectual property, product liability claims
or business practices are included in the overview of current legal cases
on pp 87–88.

Financial risks related to currency exposure are described on p 76.

Managing risks

Novo Nordisk defines risks as ‘events or developments which could re-
duce our ability to meet our overall objectives’. This includes both fi-
nancial and non-financial risks that could affect the company through-
out  its  value  chain:  from  discovery  and  development,  through
manufacturing, sales and support functions.

Integrated and systematic risk reporting is aligned with other man-
agement  reporting  and  occurs  on  a  quarterly  basis.  Through  this
process, risk factors and mitigations are identified and factored into the
individual units’ business plans. This disciplined inquiry into the context
for identified risks and assessment of which objectives may be threat-
ened enables Novo Nordisk to be more attentive to factors that help or
hinder  long-term  value  creation.  As  part  of  the  strategic  planning
process, Novo Nordisk conducts an annual in-depth identification and
evaluation of long-term growth opportunities.

Novo Nordisk Annual Report 2007

9

50

40

30

20

10

50

40

30

20

10

30

25

20

15

10

5

Sales by therapy area

DKK billion

performance 
in 2007

Novo  Nordisk  is  on  a  solid  growth  track.  In  2007,
the results testified to a robust sales growth in all
major markets for the portfolio of modern insulins
supported by productivity improvements. 

Sales increased by 13% in 2007 in local currencies and
by 8% in Danish kroner due to a significant negative
currency development. This result is in line with the ex-
pected growth in reported sales of 6–9%, communi-
cated in connection with the release of financial results
for the third quarter of 2007. The primary growth con-
tribution came from the robust market penetration of
the company’s modern insulins – NovoRapid®, NovoMix®
and Levemir® – in all markets. Sales of modern insulins
increased by 35% (29% in Danish kroner). 

In  Biopharmaceuticals,  double-digit  sales  growth
was sustained, with sales of NovoSeven® increasing by
10% (4% in Danish kroner), and sales of Norditropin®
increasing by 11% (6% in Danish kroner). Other prod-
ucts  –  primarily  the  hormone  replacement  therapy
products Activelle® and Vagifem® – also contributed to
growth.

Sales growth was realised in all regions measured in
local  currencies,  the  main  contributors  being  North
America and International Operations, which provided
53% and 23% respectively of the total sales growth.
Europe contributed 21% and Japan & Oceania 3% of
the sales growth in 2007 measured in local currencies.
The gross margin increased to 76.6% in 2007, up
from  75.3%  in  2006,  primarily  reflecting  sustainable
productivity improvements. The productivity improve-
ments  facilitated  continued  investments  in  research
and  development  and  also  in  sales  and  distribution.
Significant progress in the research and development
pipeline was achieved in 2007, most notably with the
completion of the phase 3 clinical studies of liraglutide,
Novo Nordisk’s once-daily, human analogue of GLP-1.  
Reported operating profit of DKK 8,942 million (2%

lower than in 2006) was impacted by the non-recurring
cost of DKK 1,325 million following the decision to dis-
continue  the  development  of  AERx®,  the  company’s
pulmonary  insulin  delivery  system,  communicated  to
the market in January 2008. This is significantly below
the expectations of growth in operating profit of ‘close
to 10% as reported’, communicated at the end of the
third quarter of 2007. Adjusted for the non-recurring
costs related to the discontinuation of AERx®, operating
profit growth was 13%.

Net profit increased by 32% to DKK 8,522 million.
When adjusted for the non-recurring income from the
divestment earlier in the year of Dako’s business activi-
ties and the non-recurring costs related to the discon-
tinuation of AERx®, net profit increased by 25%. 

Earnings  per  share  (diluted)  increased  by  34%  to

DKK 13.39.

Four long-term targets guide the company’s finan-
cial development, aimed at ensuring long-term share-
holder value creation. These targets are operating prof-
it growth, operating margin, return on invested capital
and cash conversion. Progress towards achievement of
all  four  long-term  financial  targets  was  on  track  in
2007, and this was underpinned by good progress on
the key non-financial goals. 

The  operating  margin  for  2007  was  realised  at
21.4%. Excluding costs related to the discontinuation
of AERx®, it was 24.5%, being very close to the long-
term target of 25%.

Operating  profit  growth  was  realised  at  (2%).
However, adjusted for the non-recurring costs related
to the discontinuation of AERx® and a significant nega-
tive  currency  impact,  the  underlying  operating  profit 
increased by close to 25%. The long-term target is aim-
ing  at  an  average  annual  increase  of  15%.  The  per-
formance reflects solid underlying sales growth as well
as an improved gross margin.

The return on invested capital was 27.2%, edging

03

04

05

06

07

Diabetes care
Haemostasis management
(NovoSeven®)
Growth hormone therapy
Hormone replacement therapy 
(HRT)
Other products

Sales by geographical area

DKK billion

03

04

05

06

07

Europe
North America
International Operations
Japan & Oceania

Sales growth
Local and reported rates

%

03

04

05

06

07

In DKK as reported
In local currencies

Operating margin

Growth in operating profit

Return on invested capital
(ROIC)

Cash to earnings
(three-year average)

%

%

%

30

25

20

15

10

5

25

20

15

10

5

0

30

25

20

15

10

5

%

100

80

60

40

20

Market shares are based on IMS MAT
November 2007 volume data.

Target
Realised
Realised excl AERx®

Target
Realised
Realised excl AERx®

Target
Realised

Target
Realised

03

04

05

06

07

03

04

05

06

07

03

04

05

06

07

03

04

05

06

07

10

Novo Nordisk Annual Report 2007

closer  to  the  long-term  target  of  30%.  This  was
achieved through a solid growth in the underlying prof-
it combined with a modest growth in invested capital
as a result of reduced unit costs on inventory, and low-
er investments in tangible assets.

The cash to earnings ratio for the year was realised
at 106%, compared to the long-term target of 70%.
Adjusted for the non-recurring costs related to the dis-
continuation of AERx®, which did not impact the cash
flow in 2007, the cash to earnings ratio for 2007 was
realised at 94%.

Diabetes care

Novo Nordisk retained its position as global leader, with
53% of the total insulin market and 43% of the mod-
ern  insulin  market,  both  measured  by  volume.  The
company is determined to sustain its leadership in dia-
betes care by leveraging the value of its full portfolio of
modern insulins and delivery devices while developing
new  antidiabetic  agents  and  next-generation  insulins
to  better  address  future  needs  for  effective  diabetes
care. See pp 26–37. 

Sales performance

Sales  of  diabetes  care  products  increased  by  14%
measured in local currencies and by 9% in Danish kro-
ner to DKK 30,478 million compared to 2006.

Modern insulins, human insulins 
and insulin-related products

Sales of modern insulins, human insulins and insulin-re-
lated  products  increased  by  14%,  measured  in  local
currencies, and by 9% in Danish kroner to DKK 28,329
million. All regions contributed to growth, measured in
local currencies, with North America and International
Operations  delivering  the  highest  growth  rates.  In
2007, sales of modern insulins increased by 35% in lo-
cal  currencies,  and  by  29%  in  Danish  kroner  to  DKK
14,008 million. All regions realised solid growth rates,
with North America and Europe as the primary contrib-
utors to growth. Sales of modern insulins contributed
76% of the overall growth in local currencies and now
constitute 53% of Novo Nordisk’s sales of insulins.

Sales  of  human  insulin  declined  by  7%  to  DKK
12,572  million  ((3%)  in  local  currencies)  in  line  with
Novo Nordisk’s increased focus on modern insulins and
the general market trend.

North America

Sales in North America increased by 26% in local cur-
rencies in 2007 and by 16% in Danish kroner, reflecting
a  solid  penetration  of  the  modern  insulins  Levemir®,
NovoLog® and NovoLog® Mix 70/30. Novo Nordisk con-
tinues to consolidate its leadership position in the US
insulin market with 42% of the total insulin market and
30% of the modern insulin market, both measured by
volume. Currently, more than 35% of Novo Nordisk’s
modern insulin volume is being sold in FlexPen®. 

During  2007,  Novo  Nordisk  expanded  its  US  dia-
betes  care  sales  force  from  around  1,200  to  around
1,900  people.  Following  training,  the  enlarged  team

Business results Financial and non-financial performance

set to work on promoting the company’s portfolio of
modern insulins across the US.

Diabetes care
Sales development

DKK billion

Europe

Sales in Europe increased by 7% in local currencies and
7%  measured  in  Danish  kroner,  reflecting  continued
progress  for  the  portfolio  of  modern  insulins.  At  the
end of 2007, Novo Nordisk held 57% of the total in-
sulin market and 50% of the modern insulin market,
both measured by volume, and is capturing the main
share of growth in the modern insulin market.   

International Operations

Sales in the International Operations region increased
by 20% in local currencies and by 14% in Danish kro-
ner. Increases in sales of modern insulins were particu-
larly evident in Turkey and China. In addition, sales of
human insulins continue to add to overall growth in the
region, driven by China. The key contributor to growth
in International Operations is China, which accounted
for around 50% of the region’s sales growth in 2007. 

Japan & Oceania

Sales in Japan & Oceania increased by 4% in local cur-
rencies but decreased by 4% measured in Danish kroner
as a consequence of the depreciation of the Japanese yen
versus Danish kroner during 2007. This growth in report-
ed sales reflects sales growth for the modern insulins,
NovoRapid® and NovoRapidMix® 30, both of which were
increasingly sold in the leading prefilled delivery device,
FlexPen®.  In  December  2007,  Novo  Nordisk  launched
Levemir® in  Japan  and  is  now  also  in  Japan  the  only
company  with  a  full  portfolio  of  modern  insulins.
Modern insulins are increasingly being sold in the lead-
ing  prefilled  delivery  device,  FlexPen®.  At  the  end  of
2007, Novo Nordisk held 73% of the total insulin mar-
ket in Japan and 63% of the modern insulin market,
both measured by volume.  

Oral antidiabetic products (NovoNorm®/Prandin®)

Sales of oral antidiabetic products increased by 14% in
local  currencies  and  by  8%  in  Danish  kroner  to  DKK
2,149 million compared to 2006. This primarily reflected
increased sales in International Operations and North
America, mainly due to an increased market share in
China and a higher average sales price in the US market.

Biopharmaceuticals 

Novo Nordisk is seeking to expand its leading positions
within the biopharmaceuticals therapy areas by pursu-
ing new indications for its existing product range and
by exploring new potential proteins in other areas. See 
pp 38–41. 

Sales performance

Sales of biopharmaceutical products increased by 10%
measured in local currencies and by 4% measured in
Danish kroner to DKK11,353 million compared to 2006.

NovoSeven®

Sales of NovoSeven® increased by 10% in local curren-

50

40

30

20

10

03

04

05

06

07

Modern insulins
Human insulins
Insulin-related products
Oral antidiabetic products 
(OAD)

Insulin value market share 
Geographical areas

%

100

80

60

40

20

03

04

05

06

07

Europe
North America
International Operations
Japan & Oceania

Modern insulins 
Global value market share
of segment

%

100

80

60

40

20

18

15

12

9

6

3

03

04

05

06

07

NovoRapid®
NovoMix®
Levemir®

Modern insulins
Sales development

DKK billion

03

04

05

06

07

NovoRapid®
NovoMix®
Levemir®

Novo Nordisk Annual Report 2007

11

18

15

12

9

6

3

30

25

20

15

10

5

30

25

20

15

10

5

Biopharmaceuticals
Sales development

DKK billion

03

04

05

06

07

Haemostasis management
(NovoSeven®)
Growth hormone therapy
Hormone replacement therapy
Other products

Growth hormone therapy
Global value market share

%

03

04

05

06

07

Norditropin®

Hormone replacement 
therapy (HRT)
Global value market share

%

03

04

05

06

07

HRT products

Market shares are based on IMS MAT
November 2007 volume data.

cies and by 4% in Danish kroner to DKK 5,865 million
compared to 2006. This sales growth, driven by sales in
North America, primarily reflected increased sales with-
in  the  congenital  bleeding  disorder  segments,  where
Novo Nordisk is the global leader. Treatment of sponta-
neous bleeds for congenital inhibitor patients remains
the largest area of use. 

Growth hormone therapy (Norditropin®)

Sales of Norditropin® (ie growth hormone in a liquid,
ready-to-use formulation) increased by 11% measured
in local currencies and by 6% measured in Danish kro-
ner  to  DKK  3,511  million.  All  regions,  and  especially
North  America  and  Europe,  contributed  to  growth
measured in local currencies. Novo Nordisk continues
to gain market share in the growth hormone market,
and is the second-largest company in the market with a
23% market share measured in volume.

Other products

Sales  of  other  products  within  biopharmaceuticals,
which predominantly consist of hormone replacement
therapy (HRT)-related products, increased by 8% in local
currencies and by 2% in Danish kroner to DKK 1,977
million. This development primarily reflects continued
sales  progress  in  the  US  market  for  Vagifem®,  Novo
Nordisk’s  topical  oestrogen  product.  The  launch  of
Activella® low dose in the US augmented the upward
trend. At the end of 2007, Novo Nordisk was the sec-
ond-largest participant within the global HRT market.

Pipeline progress

See pp 16–17 for a status on the current pipeline and
pp 18–19 for progress during the year, including major
regulatory approvals.

Operating performance 

The cost of goods sold was DKK 9,793 million in 2007,
representing  a  gross  margin  of  76.6%  compared  to
75.3%  in  2006.  This  improvement  reflects  improved
production efficiency, a lower level of write-downs and
impairment in 2007 compared to 2006 and higher av-
erage prices in the US. The gross margin was negative-
ly  impacted  by  around  0.8  percentage  points  due  to
currency developments, primarily the lower value of US
dollars  and  Japanese  yen  versus  Danish  kroner  com-
pared to 2006.

Total  non-production-related  costs  increased  by
15% to DKK 23,417 million. The increase primarily re-
flects costs related to research and development as well
as  sales  and  distribution.  Research  and  development
costs increased more than sales, primarily reflecting the
non-recurring  costs  related  to  the  discontinuation  of
AERx® of  DKK  1,325  million,  which  relates  to  write-
down  and  impairment  of  tangible  and  intangible  as-
sets, and costs in relation to the discontinuation of clin-
ical trials. Sales and distribution costs increased slightly
more than sales, primarily reflecting the increase in the
US diabetes care sales force. 

In 2007, Novo Nordisk expensed costs in relation to
share-based long-term incentive programmes for senior

management and other senior employees (around 525
in total) amounting to DKK 130 million. The compara-
ble expense for 2006 was DKK 113 million (around 425
participants in total).

Licence fees and other operating income were DKK
321 million in 2007, positively impacted by an income
in the first quarter of 2007 related to the outlicensing
of an oral antidiabetic compound. 

As a consequence of the non-recurring costs related
to  the  discontinuation  of  AERx®,  operating  profit  in
2007 decreased by 2% to DKK 8,942 million compared
to 2006. Adjusted for the non-recurring costs related to
the discontinuation of AERx®, operating profit growth
was 13%.

Net financials and tax

Net financials showed a net income of DKK 2,029 mil-
lion in 2007 compared to a net income of DKK 45 mil-
lion in 2006. 

Included in net financials is the result from associ -
ated companies with an income of DKK 1,233 million,
primarily  related  to  the  non-recurring  tax-exempt  in-
come  of  approximately  DKK  1.5  billion  from  Novo
Nordisk’s  divestment  of  its  ownership  of  Dako’s  busi-
ness activities as well as Novo Nordisk’s share of losses
in ZymoGenetics, Inc, of approximately DKK 0.3 billion.
In 2006, the result from associated companies was a
loss of DKK 260 million. 

The foreign exchange result was an income of DKK
910 million compared to an income of DKK 141 million
in 2006. This development reflects gains on foreign ex-
change  hedging  activities  due  to  the  lower  value  in
2007 of main currencies, in particular US dollars and
Japanese  yen,  versus  Danish  kroner  compared  to  the
exchange  rate  levels  prevailing  in  2006.  Foreign  ex-
change hedging gains of DKK 691 million have been
deferred  for  future  income  recognition,  primarily  in
2008.

The realised results for net financials in 2007 were
slightly  higher  than  the  previously  communicated  ex-
pectation  of  a  total  net  financial  income  of  ‘around
DKK 1,950 million’. 

The effective tax rate for 2007 was 22.3%, a decrease
from 29.6% in 2006. The significantly lower effective
tax rate for 2007 primarily reflects a non-recurring re-
duction  of  around  3  percentage  points  from  Novo
Nordisk’s  divestment  of  its  ownership  of  Dako’s  busi-
ness activities as well as a non-recurring effect of close
to  2  percentage  points  from  the  re-evaluation  of  the
company’s deferred tax liabilities as a consequence of
the  reduction  in  the  Danish  corporation  tax  rate  to
25% introduced in 2007.  

The realised effective tax rate for 2007 was in line
with the previously communicated expectation of a tax
rate of ‘around 22%’ for the full year of 2007.

Capital expenditure and free cash flow

Net capital expenditure for property, plant and equip-
ment  for  2007  was  realised  at  DKK  2.3  billion  com-
pared to DKK 2.8 billion for 2006. The main investment
projects in 2007 were capacity for AERx® insulin strip
manufacturing, expansion of FlexPen® assembly capaci-

12

Novo Nordisk Annual Report 2007

Business results Financial and non-financial performance

ty, as well as the expansion of the purification and filling
capacity  for  insulin  products.  The  realised  capital  ex-
penditure was slightly lower than the previously com-
municated expectation of ‘around DKK 2.5 billion’.

Free cash flow for 2007 was DKK 9.0 billion com-
pared to DKK 4.7 billion for 2006. Novo Nordisk’s fi-
nancial resources at the end of 2007 were DKK 13.6
billion and higher than the amount at the end of 2006.
Included in the financial resources are unutilised com-
mitted credit facilities of approximately DKK 7.5 billion.
The cash flow was higher than the previously commu-
nicated expectation of ‘around DKK 7.5 billion’ and is
reflecting a stronger operating performance, improve-
ments in working capital requirements as well as a low-
er than anticipated level of investments in the fourth
quarter of 2007. 

Equity

At the end of 2007, total equity was DKK 32,182 mil-
lion, equal to 67.4% of total assets, which is the same
level as at the end of 2006. 

Proposed dividend 

At the Annual General Meeting on 12 March 2008, the
Board of Directors will propose a 29% increase in divi-
dend to DKK 4.50 per share of DKK 1. This corresponds
to  a  pay-out  ratio  of  34.9%,  when  adjusted  for  the
non-recurring  costs  related  to  the  discontinuation  of
AERx® and the non-recurring income from the divest-
ment of Dako’s business activities, and compares to a
pay-out ratio of 34.4% for the financial year 2006. No
dividend  will  be  paid  on  the  company’s  holding  of
treasury B shares.  

Share repurchase programme

During 2007, Novo Nordisk repurchased 15,537,012 B
shares of DKK 1 each at an average price of DKK 311
per  share,  equal  to  a  cash  value  of  DKK  4.8  billion.
During 2006, Novo Nordisk repurchased B shares equal
to a cash value of DKK 3 billion. The Board of Directors
has approved an increase of DKK 6.5 billion in the on-
going  DKK  10  billion  share  repurchase  programme,
bringing  the  total  value  of  the  share  repurchase  pro-
gramme to DKK 16.5 billion. The programme is now
expected  to  be  finalised  before  the  end  of  2009  as
compared to the previously communicated completion
time ‘before the end of 2008’.

Holding of treasury shares and 
reduction of share capital

On 30 January 2008, Novo Nordisk A/S and its wholly-
owned affiliates owned 25,815,130 of DKK 1 each of
its  own  B  shares,  corresponding  to  4%  of  the  total
share capital. 

from  DKK  539,472,800 

In order to maintain capital structure flexibility, the
Board of Directors will also propose a reduction in the B
share  capital 
to  DKK
526,512,800  by  cancelling  12,960,000  B  shares  of
DKK 1 from the company’s company’s holding of treas-
ury  B  shares  at  a  nominal  value  of  DKK  12,960,000,
equal to 2% of the total share capital. After implemen-
tation  of  the  share  capital  reduction,  the  company’s

share capital will amount to DKK 634,000,000 divided
into an A share capital of DKK 107,487,200 and a B
share capital of DKK 526,512,800.

Legal issues

Novo Nordisk is party to a number of legal cases. See an
overview  of  current  legal  issues  and  information  on
contingencies for pending litigation on pp 87–88.

Long-term incentive programmes 

Novo Nordisk’s remuneration policy aims to attract, re-
tain and motivate members of the Board of Directors
and Executive Management of Novo Nordisk. See pp
44–45. Novo Nordisk will present for approval at the
Annual  General  Meeting  in  2008  its  guidelines  for 
incentive-based remuneration for the Board of Directors
and Executive Management of Novo Nordisk.

Long-term share-based incentive programme 
for senior management

As  of  2004,  members  of  Novo  Nordisk’s  Executive
Management (currently five) and the other members of
the  Senior  Management  Board  (currently  22)  partici-
pate  in  a  performance-based  incentive  programme
where a proportion of the calculated shareholder value
creation is allocated to a joint pool for the participants.
See pp 44–45. 

For 2004, 252,688 B shares were allocated to the
joint pool and the market value of the scheme was ex-
pensed in 2004. The number of shares in the 2004 joint
pool  has  not  been  reduced  as  the  financial  perform-
ance  in  the  subsequent  years  (2005–2007)  reached
specified threshold levels. Accordingly, the full number
of  shares  was  transferred  to  22  current  and  former
members of senior management immediately after the
announcement  of  the  full-year  2007  financial  results
on 31 January 2008. See pp 81–82.

For 2007 and based on an assessment of the eco-
nomic value generated in 2007 as well as the perform-
ance of the R&D portfolio and key sustainability proj-
ects,  the  Board  of  Directors  approved  on  30  January
2008 the establishment of a joint pool for the financial
year  of  2007  by  allocating  a  total  of  166,445  Novo
Nordisk B shares, corresponding to a cash value of DKK
43 million. This allocation amounts to 6.5 months of
fixed  base  salary  on  average  per  participant.  This
amount was expensed in 2007.

As the long-term share-based incentive programme
is evaluated by the Board of Directors to have worked
successfully in 2007, it is planned to continue in 2008
with an unchanged structure. Novo Nordisk has, how-
ever, decided to make this decision subject to the for-
mal approval by the Annual General Meeting in March
2008 of the guidelines for incentive-based remuneration
for the Board of Directors and Executive Management
of Novo Nordisk.

Long-term share-based incentive programme 
for vice presidents

As of 2007, around 500 key employees below top level
management  also  participate  in  a  share-based  pro-

80

78

76

74

72

70

12

10

8

6

4

2

24

20

16

12

8

4

24

20

16

12

8

4

Gross margin 
Development in gross margin

%

03

04

05

06

07

Development in gross margin

Research & development
costs

DKK billion

03

04

05

06

07*

Diabetes care
Biopharmaceuticals

*)

Diabetes care costs excl AERx®

US dollar 
Cover and exchange rate

Months                         

Rate

12/06

3/07

6/07

9/07

12/07

Cover (left)
Rate (right)

Japanese yen
Cover and exchange rate

Months                         

Rate

12/06

3/07

6/07

9/07

12/07

Cover (left)
Rate (right)

600

580

560

540

520

500

4.90

4.80

4.70

4.60

4.50

4.40

Novo Nordisk Annual Report 2007

13

Full-time positions 
Geographical areas

1,000 full-time positions

30

25

20

15

10

5

03

04

05

06

07

Denmark
Europe (excluding Denmark)
North America
International Operations
Japan & Oceania

Remuneration
Geographical areas

%

100

80

60

40

20

03

04

05

06

07

Denmark
Europe (excluding Denmark)
North America
International Operations
Japan & Oceania

Sales per average 
full-time position

Index (2003 = 100)

130

120

110

100

90

120

100

80

60

40

03

04

05

06

07

Sales per average 
full-time position
Realised during the year

Environmental impacts
Compared to sales

Index (2003 = 100)

03

04

05

06

07

CO2 emissions per sales
Waste per sales

gramme, based on similar performance criteria as the
programmes  for  senior  management.  The  pool  will 
operate with a maximum contribution per participant
equal  to  four  months’  fixed  base  salary.  The  shares 
in the pool are also locked up for a three-year period 
before  they  potentially  may  be  transferred  to  the 
participants.

On  30  January  2008,  the  Board  of  Directors  ap-
proved the establishment of a pool for 2007 by allocat-
ing  a  total  of  527,665  Novo  Nordisk  B  shares,  corre-
sponding to a cash value of DKK 135 million. This was
based on an assessment of the economic value gener-
ated in 2007 as well as the performance of the R&D
portfolio and key sustainability projects. This allocation
amounts to 3.25 months of fixed base salary on aver-
age  per  participant.  This  amount  will  be  recognised
over four years.

Non-financial performance

In  2007,  Novo  Nordisk  continued  to  perform  well  in
terms of managing direct and indirect economic, envi-
ronmental and social impacts in areas of strategic im-
portance. The Triple Bottom Line approach aims to de-
liver long-term value to the business and contribute to
global society. See p 53 for an overview of non-finan-
cial measures.

Economics

Novo Nordisk created 2,344 new positions worldwide
and had 25,516 full-time positions, measured as full-
time equivalents (FTE) at the end of the year. This is an
increase of 10% on 2006 and reflects increased activi-
ties in all business areas. Via the multiplier effect, the
increase translates into 56,100 indirect jobs in the sup-
ply chain worldwide. 

In 2007, the number of employees outside Denmark
exceeded the number of employees in Denmark. This is
reflected in the distribution of remuneration between
geographical areas.

Environment

In  2007,  the  energy-related  emissions  of  CO2 from
Novo Nordisk’s global operations increased by 3%. The
total energy consumption also increased by 3%. Since
2005,  the  company  has  implemented  energy-saving
projects at all production sites, which have resulted in
an estimated 12,000 ton reduction in total CO2 emis-
sions. Comparing the CO2 emissions to sales shows a
continued  positive  development  from  2003  to  2007.
Assessments  of  performance  against  the  company’s
ambitious long-term target to reduce its CO2 emission
by  10%  over  a  10-year  period  as  part  of  the  WWF
Climate Savers Programme, indicate that performance
is on track.

The Eco Intensity Ratios (EIR) showed improved per-
formance in both business areas, and for both water
and energy.

The quantity of waste decreased by 27% from 2006
to  2007.  The  positive  development  is  due  to  an  in-
creased focus on waste, which has resulted in a 56%
decrease of the quantity of hazardous waste. In com-

14

Novo Nordisk Annual Report 2007

parison to sales growth there is a continued positive de-
velopment from 2003 to 2007.

Compliance with environmental regulation is a high
priority, and in 2007 the results of preventive measures
were clear: the number of breaches of regulatory limit
values decreased by 82% from 123 in 2006 to 22 in
2007. In the same period, the number of accidental re-
leases decreased by 22% to a total of 105. 

During 2007, a total of 14 suppliers were audited on
their  environmental  and  social  performance.  As  a 
follow-up  on  the  revised  responsible  sourcing  pro-
gramme, nine internal trainings on the new social and
environmental  implementation  procedure  were  con-
ducted with the participation of a total of 168 employees
responsible for procurement from all lines of business.

Social 

By  the  end  of  2007,  Novo  Nordisk  employed  26,008
persons (full-time and part-time positions) – an increase
of 10% compared to 2006.

The level of ‘engaging culture’ (employee engage-
ment) is measured by the average answers of 10 equally
weighted  questions  in  the  annual  survey,  eVoice.  In
2007, the consolidated score (on a scale of 1–5) was as
high as 4.1, increasing by 0.1 from 2006. In 2007, the
focus  on  the  facilitations  and  follow-up  on  resulting 
action points was maintained. In 2007, 99% of all ac-
tion points arising from facilitations were closed.

In 2007, the annual spending on training, measured
as average spend per employee, increased by 16%, re-
flecting the company’s strategic priority on talent and
leadership  development,  and  on  lifelong  learning  of-
fered  to  all  employees.  Moreover,  the  fact  that  the
company took on board some 4,200 new employees
during the year has required that additional resources
be spent on induction training.

Changing  Diabetes®,  Novo  Nordisk’s  global  cam-
paign to improve prevention, detection and care, effec-
tively put diabetes on the public and political agendas. 
On  the  first  UN-observed  World  Diabetes  Day,  14
November  2007,  Novo  Nordisk  organised  events  to
mark the day across the world. In total 278,764 people
in 50 countries took part. The company’s global advo-
cacy effort to promote awareness of and action on dia-
betes is a response to the UN Resolution on diabetes,
adopted in December 2006, in recognition of diabetes
as a major global health challenge and in respect of the
human right to proper care. See pp 26–29.

Novo Nordisk’s strategy to improve access to diabetes
care  is  a  long-term  leadership  strategy  to  promote
medicines  as  well  as  to  provide  sustainable  diabetes
care for all. The company has revisited its activities and
framed a new global programme targeting particularly
vulnerable populations: migrant communities in devel-
oped  countries,  people  in  least  developed  countries
and emerging economies, and children. See p 29.

Business results Outlook and forward-looking statement

All of the above expectations are provided that currency exchange
rates, especially the US dollar and related currencies, remain at the level
prevailing  on  28  January  2008.  All  other  things  being  equal,  move-
ments in key invoicing currencies will impact Novo Nordisk’s operating
profit as illustrated below:

Invoicing currency

USD
JPY
GBP
USD-related*

Annual impact on Novo Nordisk’s operating profit
of a 5% movement in currency

DKK 470 million
DKK 140 million
DKK 85 million
DKK 100 million

* For 2008 onwards the currency sensitivity for ‘USD-related’ currencies 

has been focused to solely reflect the impact from CNY and CAD.

Novo Nordisk has hedged expected net cash flows in relation to US dol-
lars, Japanese yen and British pounds for 17, 15 and 10 months respec-
tively. The financial impact from foreign exchange hedging is included
in ‘Net financials’.

outlook 
for 2008

Novo  Nordisk  expects  slightly  more  than  10%  growth  in  sales
measured in local currencies for 2008. 

This  is  based  on  expectations  of  continued  market  penetration  for
Novo  Nordisk’s  key  strategic  products  within  diabetes  care  and 
biopharmaceuticals, as well as expectations of increased competition
during 2008.

Given  the  exchange  rates  prevailing  on  28  January  2008,  the 
reported sales growth in 2008 is expected to be around 3.5 percentage
points lower than the growth rate measured in local currencies.

For 2008, reported operating profit is expected to increase by at
least 25% despite the negative currency environment. The guidance
for  reported  operating  profit  for  2008  includes  an  estimate  of  non-
recurring costs of DKK 300 million in relation to the discontinuation of
AERx® to cover severance payments and other costs. Adjusting for the
impact from currency and the non-recurring costs in 2007 and 2008 
related to the discontinuation of AERx®, underlying operating profit is
expected to grow by at least 20%. 

For 2008, Novo Nordisk expects a net financial income of DKK 450
million, reflecting significant foreign exchange hedging gains, primarily
related to the US dollar.

The  effective  tax  rate for  2008  is  expected  to  be  approximately

24%. 

Capital expenditure is expected to be around DKK 2.5 billion in
2008. Expectations for depreciations, amortisation and impairment
losses are around DKK 2.5 billion, and free cash flow is expected to
be around DKK 7.5 billion. 

Forward-looking 
statement

Novo Nordisk’s reports filed with or furnished to the
US  Securities  and  Exchange  Commission  (SEC),  in-
cluding this document and the company’s Form 20-F
expected to be filed with the SEC in February 2008,
and written information released, or oral statements
made,  to  the  public  in  the  future  by  or  on  behalf 
of  Novo  Nordisk,  may  contain  forward-looking 
statements.

Words  such  as  ‘believe’,  ‘expect’,  ‘may’,  ‘will’,
‘plan’,  ’strategy’,  ’prospect’,  ’foresee’,  ’estimate’,
’project’, ’anticipate’, ’can’, ’intend’ and other words
and terms of similar meaning in connection with any
discussion of future operating or financial perform-
ance identify forward-looking statements. Examples
of such forward-looking statements include, but are
not limited to
n statements of plans, objectives or goals for future
operations,  including  those  related  to  Novo
Nordisk’s  products,  product  research,  product 
introductions  and  product  approvals  as  well  as 
cooperations in relation thereto,

n statements  containing  projections  of  revenues, 
income (or loss), earnings per share, capital expen-
ditures, dividends,  capital  structure  or  other  net 
financials, 

n statements  of  future  economic  performance, 
future actions and outcome of contingencies such
as legal proceedings, and 

n statements  of  the  assumptions  underlying  or 

relating to such statements.

In this document, examples of forward-looking state-
ments can  be  found  under  the  headings  ‘Business
strategy, opportunities and key risks’, ‘Performance
in 2007’, ‘Outlook for 2008’ and note 31, ‘Financial
Risk’, on p 76.

These statements are based on current plans, esti-
mates and projections. By their very nature, forward-
looking statements involve inherent risks and uncer-
tainties,  both  general  and  specific.  Novo  Nordisk
cautions that a number of important factors, includ-
ing those described in this document, could cause ac-
tual results to differ materially from those contem-
plated in any forward-looking statements.

Factors that may affect future results include, but
are not limited to, global as well as local political and
economic conditions, including interest rate and cur-

rency exchange rate fluctuations, delay or failure of
development projects, unplanned loss of patents, in-
terruptions of supplies and production, product re-
call, unexpected contract breaches or terminations,
government-mandated  or  market-driven  price  de-
creases for Novo Nordisk’s products, introduction of
competing  products,  reliance  on  information  tech-
nology, Novo Nordisk’s ability to successfully market
current and new products, exposure to product lia-
bility  and  legal  proceedings  and  investigations,
changes in governmental laws and related interpre-
tation thereof, including on reimbursement, intellec-
tual property protection and regulatory controls on
testing,  approval,  manufacturing  and  marketing,
perceived or actual failure to adhere to ethical mar-
keting  practices,  investments  in  and  divestitures  of
domestic and foreign companies, unexpected growth
in costs and expenses, failure to recruit and retain the
right employees and failure to maintain a culture of
compliance. Please also refer to the overview of risk
factors on pp 8–9.

Unless required by law, Novo Nordisk is under no
duty and undertakes no obligation to update or re-
vise any forward-looking statement after the distri-
bution of this document, whether as a result of new
information, future events or otherwise.

Novo Nordisk Annual Report 2007

15

Pipeline Overview

Therapeutic area

Compound/product

Description

Diabetes care

Insulin

GLP-1 
(Glucagon-Like Peptide-1)

NovoMix® 50/70

Premixed formulations of the rapid-acting modern insulin, insulin aspart. Provide a 
combined rapid- and intermediate-acting insulin effect at the ratio 50/50 or 70/30.

NN5401

NN1250

Liraglutide

Liraglutide

A next-generation modern insulin.

A next-generation modern insulin.

A once-daily analogue of human GLP-1 stimulating the release of insulin only when 
glucose levels become too high, and inducing weight loss.

A once-daily analogue of human GLP-1 stimulating the release of insulin only when 
glucose levels become too high, and inducing weight loss.

Once-weekly GLP-1

A once-weekly analogue of human GLP-1.

Oral

PrandiMet™

A single tablet formulation combining the short-acting insulin secretagogue repaglinide
with an insulin-sensitising agent, metformin.

Biopharmaceuticals

Haemophilia

Haemostasis

rFVIIa
Temperature stable

rFVIIa
Short-acting analogue

rFVIIa
Long-acting analogue

rFVIIa 
Subcutaneous 

NovoSeven®
Novo Nordisk’s recombinant
blood clotting factor VIIa 

A temperature-stable recombinant factor VIIa.

A single-dose, short-acting rFVIIa analogue, a next-generation successor to NovoSeven®.

A long-acting rFVIIa analogue, a next-generation molecule targeting prophylactic 
therapy.

A subcutaneous formulation of rFVIIa for the treatment of haemophilia patients
with inhibitors. 

The efficacy and safety of NovoSeven® is tested on severe bleeding in trauma patients. 

The efficacy and safety of NovoSeven® is tested in spinal surgery patients.

The efficacy and safety of NovoSeven® is tested in cardiac surgery patients.

rFXIII

A recombinant blood clotting factor XIII.

Growth disorders

Norditropin®

The efficacy of Novo Nordisk’s Norditropin® in reducing mortality is tested in 
adult patients in chronic dialysis treatment.

Long-acting 
human growth hormone

A long-acting human growth hormone.

Hormone replacement therapy

Oncology

Vagifem®
low dose

Activelle®
low dose

IL-21

A low-dose product for vaginal application intended for effective relief of symptoms 
associated with vaginal dryness.

A low-dose continuous-combined product.

Interleukin 21 is an immuno-stimulatory protein that helps the immune system 
attack tumour cells.

Anti-KIR

A first-in-class therapeutic antibody that stimulates the body’s own immune system to
kill cancer cells.

16

Novo Nordisk Annual Report 2007

Indication

Phase 1

Phase 2

Phase 3

Filed

Type 1 and type 2 diabetes

Type 1 and type 2 diabetes

Type 1 and type 2 diabetes

Type 2 diabetes

Obesity

Type 2 diabetes

Type 2 diabetes

Haemophilia patients 
with inhibitors

Haemophilia patients 
with inhibitors

Haemophilia patients 
with inhibitors

Haemophilia patients 
with inhibitors

Bleeding in emergencies, trauma

Bleeding during spinal surgery

Bleeding during cardiac surgery

Bleeding during cardiac surgery

Adult patients in chronic dialysis
(APCD)

Growth disorders

Topical hormone replacement 
therapy 

Hormone replacement therapy

Malignant melanoma

Renal cell carcinoma

Ovarian cancer

Colorectal cancer

Acute myeloid leukaemia (AML)

Multiple myeloma

pipeline
overview

Novo  Nordisk’s  research  and  develop-
ment  efforts  focus  on  offering  superior
therapies that help save people’s lives or
improve their quality of life.

The  strategy  is  to  address  unmet  medical
needs by leveraging the company’s core ca-
pabilities within diabetes research, protein
engineering,  expression,  formulation  and
delivery.

In diabetes care the aim is to maintain the
company’s position as the world leader. In
biopharmaceuticals the aims are to expand
the  franchise  within  haemostasis  and
growth hormone deficiency, and to build a
presence in inflammation.

See more at novonordisk-trials.com

The  website  includes  results  from  clinical
trials finalised after October 2002 for Novo
Nordisk-marketed  products  and  all  Novo
Nordisk’s efficacy clinical trials in phases 2–4.
As  of  mid-2008,  all  phase 1  trials  will  be
posted. In 2007, phase 1 trials were regis-
tered upon requirement by authorities and/
or  journal  editors  as  a  prerequisite  for 
publication.

See current pipeline overview
novonordisk.com/science/pipeline

Phase 1
Studies in a small group of healthy volunteers, and
sometimes patients, usually between 10 and 100, to
test a new drug for best dosage and potential side
effects.

Phase 2
Testing a drug at various dose levels in a larger group
of patients to learn about side effects, the body’s use
of the drug and its effect on the condition.

Phase 3
Studies in large groups of patients worldwide, com-
paring the new medication with a commonly used
drug or placebo for both safety and efficacy.

Filed
A New Drug Application is submitted for review by
various government regulatory agencies.

Novo Nordisk Annual Report 2007

17

Phase 1
Studies in a small group of healthy volunteers, and sometimes patients,
usually  between 10  and 100,  to  test  a  new  drug  for  best  dosage  and 
potential side effects.

Phase 2
Testing a drug at various dose levels in a larger group of patients to learn
about  side  effects,  the  body’s  use  of  the  drug  and  its  effect  on  the 
condition.

pipeline
progress

In  2007,  significant  progress  was  made  across  Novo  Nordisk’s 
clinical development pipeline.

This  overview  illustrates  key  development  activities:  entries  into  the
pipeline,  progression  of  development  compounds,  exits  from  the
pipeline and major regulatory approvals.

Diabetes care

With significant investments in the diabetes pipeline, progress was satis-
factory in all segments: insulin, Glucagon-Like Peptide-1 (GLP-1) and oral
antidiabetics (OAD).

Biopharmaceuticals

Progress in the biopharmaceuticals pipeline was satisfactory in haemo -
philia,  growth  disorders  and  hormone  replacement  therapy.  Within
haemostasis, ie critical bleeding, there was a setback following results of
the phase 3 trial in intracerebral haemorrhage.

Type 2 diabetes

Once-weekly GLP-1 analogue

Once-weekly GLP-1 human analogue for people with type 2 diabetes is
being tested in a phase 1 study initiated in 2007 by Novo Nordisk. With
the aim of assuming a leadership position also in the GLP-1 segment,
Novo Nordisk is building a portfolio of GLP-1 products. 

Haemophilia patients with inhibitors

rFVIIa long-acting analogue

In 2007, Novo Nordisk initiated a phase 1 study of its long-acting recom-
binant factor VIIa analogue. The analogue is a potential next-generation
successor to NovoSeven® in the treatment of haemophilia patients with
inhibitors. With its long duration of action it is intended to enable preven-
tion of bleeding for the patient. 

rFVIIa for subcutaneous administration 

In 2007, Novo Nordisk initiated a phase1 study of a subcutaneous formu-
lation  of  rFVIIa  for  the  treatment  of  haemophilia  patients  with 
inhibitors. The subcutaneous administration is expected to provide con-
venience  to  patients  as  the  current  haemophilia  treatment  regimen  is 
delivered intravenously.

Growth disorders 

Long-acting human growth hormone

In 2007, Novo Nordisk initiated a phase 1 study of a long-acting human
growth hormone. The product is intended to provide patients with the
convenience of fewer injections.

Immunotherapy 

Anti-KIR

Anti-KIR is a first-in-class therapeutic antibody that entered phase 1 stud-
ies in AML and multiple myeloma aimed at stimulating the body’s natural
killer cells to eradicate tumour cells. Novo Nordisk expects to outlicense
Anti-KIR. 

18

Novo Nordisk Annual Report 2007

Type 1 and type 2 diabetes

NN1250

NN1250 is a neutral, soluble, long-acting insulin analogue with improved
properties. It entered phase 2 in January 2008.

NN5401

NN5401 is a neutral, soluble, insulin analogue with improved properties. 
It entered phase 2 in January 2008.

Haemophilia patients with inhibitors

rFVIIa short-acting analogue (NN1731)

In 2007, Novo Nordisk moved its fast-acting recombinant factor VIIa ana-
logue  into  phase  2.  The  analogue  is  a  next-generation  successor  to
NovoSeven® in  the  treatment  of  haemophilia  patients  with  inhibitors.
From a single dose its fast haemostatic effect is intended to provide faster
cessation of bleeding and pain relief for the patient.

Haemostasis

NovoSeven® cardiac surgery

Preliminary results of this phase 2 study confirm the safety profile known
from the cardiac surgery setting and from other studies of NovoSeven®
outside of haemophilia with inhibitors. While the primary aim of this trial
was safety, the trial also demonstrated the biologic haemostatic effect of
NovoSeven®.

NovoSeven® spinal surgery

Novo Nordisk completed its phase 2 study in spinal surgery trial in 2006
and the project has been on hold in 2007, pending detailed analysis of
the results from the cardiac surgery phase 2 trial. 

NovoSeven® traumatic brain injury

Given  the  results  obtained  in  the  intracerebral  haemorrhage  study, 
Novo Nordisk decided not to pursue this indication further.

Immunotherapy 

IL-21

IL-21 has shown early signs of biological activity in trials with renal cell
carcinoma  and  malignant  melanoma.  Further  phase 1/2  investigations
are ongoing. Novo Nordisk expects to outlicense IL-21.

Pipeline Progress

Phase 3
Studies in large groups of patients worldwide, comparing the new medica-
tion with a commonly used drug or placebo for both safety and efficacy.

Regulatory approval
Following successful completion of phase 3 studies, compounds are sub-
mitted for review by national or regional government regulatory agencies.
Following regulatory approval the products can be marketed.

Type 2 diabetes

Liraglutide 

Liraglutide is Novo Nordisk’s once-daily human analogue of the naturally
occurring GLP-1 hormone. In 2007, Novo Nordisk completed five major
phase  3  trials  in  the  LEAD™ (Liraglutide  Effect  and  Action  in  Diabetes) 
development programme, and regulatory submission is expected by mid-
2008 in Europe and the US. The progress and clinical results of the LEAD™
trials were encouraging. See more on pp 32–33.

In 2007, Novo Nordisk successfully completed the phase 2 study of 

liraglutide as an antiobesity treatment for obese, non-diabetic people.

Type 1 and type 2 diabetes

AERx® iDMS

Novo Nordisk has decided to refocus its activities within inhaled insulin
and  to  discontinue  clinical  development  of  AERx® iDMS  insulin,  which
was in phase 3 development. The decision was based on a detailed analy-
sis of the future prospects for inhaled insulin and a review of the medical
and commercial potential of the AERx® inhaled insulin system. The deci-
sion  to  discontinue  the  development  of  AERx® was  not  due  to  safety 
concerns.

Haemostasis

NovoSeven® intracerebral haemorrhage

In 2007, Novo Nordisk completed the phase 3 study with NovoSeven® in
patients suffering from a bleeding in the brain, intracerebral haemorrhage.
The trial showed that treatment with NovoSeven® significantly reduced
intracerebral bleeding compared to placebo treatment. Improvement in
clinical outcomes in terms of functional independence and neurological
impairment was observed on day 15 after the bleeding, but mortality and
severe disability were not improved at the end of the study period (day
90). With regard to safety, study results were in line with the established
safety profile of NovoSeven®. Novo Nordisk decided not to file for regula-
tory approval. 

NovoSeven® trauma

In 2007, Novo Nordisk continued its phase 3 study with NovoSeven® in
severe  bleeding  in  patients  suffering  a  trauma.  The  phase  3  trial  is 
expected to be completed in 2010. 

Growth disorders 

Norditropin® adult patients in chronic dialysis

In 2007, Novo Nordisk initiated a global phase 3 study for the treatment
of adult patients in chronic dialysis (APCD) with its human growth hor-
mone Norditropin®. The 2,500 patients will be treated for two years. 

Hormone replacement therapy (HRT)

Vagifem® low dose

In 2007, Novo Nordisk successfully completed the US phase 3 study of
Vagifem® low dose, a topical product for vaginal application. The product
is  now  filed  for  regulatory  approval  in  the  US.  A  phase  3  study  with
Vagifem® low dose is ongoing in the EU.

Type 1 and type 2 diabetes

Levemir®

Levemir® is Novo Nordisk’s long-acting modern insulin. In 2007, the prod-
uct was approved and launched in Japan. This completed the launch of
the company’s full portfolio of modern insulins in Europe, the US and
Japan. In total, Levemir® has now been launched in 61 countries. 

Furthermore, the European Commission approved Levemir® for use in

combination with oral antidiabetics.

NovoRapid®

NovoRapid®,  Novo  Nordisk’s  fast-acting  modern  insulin,  was  approved
for elderly people by the European Commission.

NovoMix® 50/70

Following European approval, the two modern premixed insulins were
launched in the first European countries in 2007. These insulins contain a
higher proportion of short-acting insulin compared to the modern pre-
mixed insulin NovoMix® 30.

In Japan, NovoMix® 70 was filed for approval in December 2007.

Type 2 diabetes

NovoNorm® Fixed Combo, PrandiMet™

In  2007,  Novo  Nordisk  filed  a  New  Drug  Application  in  the  US  for
NovoNorm® Fixed Combo, PrandiMet™. The product combines in a sin-
gle tablet formulation the short-acting insulin secretagogue repaglinide
with an insulin-sensitising agent, metformin. Novo Nordisk further grant-
ed Sciele exclusive US marketing rights to the product in 2007.

This  completed  Novo  Nordisk’s  research  and  development  activities
within the oral antidiabetics segment as all other small-molecule projects
were discontinued and existing projects divested in 2007. Novo Nordisk
took this step to dedicate its resources to protein-based pharmaceuticals.

Haemophilia patients with inhibitors

NovoSeven® single dose

NovoSeven® single  dose  for  haemophilia  patients  with  inhibitors  was 
approved by the European Commission and subsequently launched. The
treatment regimen is dosed at 270 microgrammes per kilogramme body-
weight and is expected to offer patients protection of veins, fewer injec-
tions and less interruption to daily life.

rFVIIa temperature stable

rFVIIa temperature stable was filed for regulatory approval in Europe, the
US and Japan in 2007. A temperature-stable product is expected to deliv-
er significant patient benefits, including rapid dosing and ease of access
to treatment outside of home or hospital settings.

Growth disorders 

Norditropin®

Norditropin® was approved for Noonan syndrome and Turner syndrome
in the US. The accessory NordiFlex PenMate® was also approved in the US.

Hormone replacement therapy (HRT)

Activelle® low dose

In addition to the approval in the US in late 2006, the Activelle® low-dose
version was approved by the Swedish regulatory authorities in 2007 and
the mutual recognition procedure is now ongoing in Europe.

Novo Nordisk Annual Report 2007

19

Business environment Industry challenges

Concentrated effort to drive progress through the pipeline.

Some 4,200 new employees joined Novo Nordisk in 2007.

challenges to 
the pharmaceutical 
industry

The pressure is on in the pharmaceutical industry. Staying
competitive requires more than financial muscle – market
shares are increasingly earned through innovation, flexi-
bility and the ability to respond to societal challenges. The
industry is faced with increasing R&D costs, patent expiries
and low R&D productivity. Companies must also navigate
in a business environment characterised by heightened
regulatory pressures, cost containment of public health-
care budgets and a general scepticism about the industry’s
interest in improving human health.

Challenges such as these are surfacing against a backdrop of
rising healthcare costs, an escalating chronic disease burden
and a growing and ageing population. 

Globalisation affects both the business environment and
health  trends:  greater  wealth  frequently  translates  into  un-
healthy lifestyles, which in turn prompts an upsurge in health
disorders and increased pressure on healthcare budgets in de-
veloped and developing countries alike. 

Innovation in the pipeline

The industry’s ability to develop new products is being ques-
tioned in light of a decreasing number of approvals of new
medicines. In 2006, the US Food and Drug Administration ap-
proved just 22 new molecular entities (NMEs) and biologics
despite a record 55 billion US dollars expenditure on research
and  development  by  North  American  companies.  In  1996,
when spending on R&D was less than half this figure, a total
of 53 NMEs were approved. 

20

Novo Nordisk Annual Report 2007

1.2 

billion people in 
developing countries
will be middle class
by 2030 – three times
today’s number. 

66% 

of all older people 
are living in the 
developing world; 
by 2025, it will be
75%, according to
the WHO. 

50%

of people with 
diabetes in the OECD
countries have their
eyes checked every
year.

This  approval  slowdown,  which  coincides  with  lucrative
products going off-patent, augurs badly for a sizeable seg-
ment of the industry. 

Compared to its peers, Novo Nordisk is relatively well insu-
lated against these trends – flexibility in funding innovation is
aimed at keeping the pipeline busy. Globally, competition in
the  pharmaceutical  industry  is  intensifying.  Novo  Nordisk
recognises that continued spending on R&D is crucial to its
ability to remain competitive, and its annual expenditure here
is one of the highest in its class. 

“Novo Nordisk currently has quite a strong pipeline sup-
ported by the necessary technology platforms and core com-
petences. Two other strengths are our ability to find new indi-
cations  for  existing  molecules  and  our  focus  on  meeting
unmet medical needs among neglected groups of patients,”
says Lars Rebien Sørensen. 

R&D investments are accelerating in emerging markets such
as India and China with their large pools of highly qualified peo-
ple, and Novo Nordisk is building its presence in these countries.

Patents and partnerships

Over the next few years, the pharmaceutical industry faces a
flood of patent expiries, giving generic companies the oppor -
tun ity to enter the market with cheaper products. In response,
some companies are cutting jobs in an effort to rein in costs be-
fore they lose patent protection. Novo Nordisk’s current expo-
sure is less severe, allowing it to create – rather than cut – jobs.
Another  advantage  is  Novo  Nordisk’s  biopharmaceutical
expertise: the production process is technologically demand-
ing and its products, based on large, complex molecules, are
more difficult to copy or modify than chemical drugs.

Identifying promising new drug candidates in early devel-
opment and collaborating with their inventors is an addition-
al Novo Nordisk strategy.

For Novo Nordisk, partnerships such as the licence agree-
ment it signed in December 2007 with C2X Pharma and the
French  national  institute  for  health  and  medical  research
(Inserm)  for  thrombin-activable  factor  X,  should  provide 

Clinical trials require meticulous measurement.

CEO Lars Rebien Sørensen visits the Naivasha District Hospital in Kenya.

effective tools in broadening the portfolio of haemophilia and haemosta-
sis projects. “Partnerships can be cost-effective methods of leveraging
expertise,  and we intend  to avail ourselves of more such opportuni-
ties,” says Lars Rebien Sørensen. 

More regulatory pressure

At the same time as competition between pharmaceutical companies is
intensifying, regulatory authorities are exerting more pressure on the
industry. Companies are being asked for greater proof that new com-
pounds submitted for approval have a benefit over products already
available. This includes requests for more safety data, which is also made
publicly available, as well as a demand that companies continuously

4 trillion US dollars, according to the World Health Organization. The
cost burden is prompting governments and payers to look more closely
at the value of pharmaceutical products. While spending on medicines
has gone up as part of the overall healthcare bill, medicines’ share of
healthcare spending remains very small – about 10 cents of every dollar
spent in the US on healthcare, for example. 

In  this  challenging  environment,  pharmaceutical  products  must
demonstrate value for money, which is why Novo Nordisk is increasing-
ly focused on producing evidence of the health-economic benefits of
its products, and particularly of improved diabetes treatment. One such
initiative is the Global Changing Diabetes® Barometer (see pp 27–28),
which demonstrates the substantial savings that may accrue to payers
from diagnosing diabetes early and before any complications arise.

“Compared with many of our peers, we are in a fortunate
position. Our top-line performance is strong, productivity
in the pipeline is high, we are relatively well protected
against patent expiries, and our production capacity and
sales forces are geared for continued expansion.”

Lars Rebien Sørensen
president and chief executive officer

track the safety and efficacy of products after they are marketed by way
of phase 4 studies. Such requirements are being harmonised internation-
ally, increasing the scale and complexity of clinical trials. Novo Nordisk
uses its experience and knowledge within its core therapeutic areas to
work  together  with  authorities  to  design  studies  that  address  these
concerns. Consistently high ethical standards within clinical trials and
transparency on clinical trial results are key to the company’s approach. 

Demonstrable value for money required

Healthcare costs are rising, with governments and payers straining to
meet the needs of the growing disease burden. Healthcare spending
has historically outpaced economic growth everywhere in the world, a
trend  set  to  continue.  The  total  global  expenditure  for  healthcare  is 

Ethical conduct is a business imperative

Ethical, social and governance issues are also gaining greater promi-
nence. Increasingly, investors and customers expect evidence of ethical
behaviour in all aspects of business, including the conduct of clinical tri-
als  and  the  promotion  and  marketing  of  products.  Stakeholders  are
looking at companies’ ability to handle such issues consistently across
diverse  markets.  Well  before  this  trend  became  common  currency,
Novo Nordisk formulated its Way of Management (see p 6). This blue-
print,  with  its  clear  description  of  core  values,  implies  that  the  chal-
lenges faced by the industry are best resolved by working in partnership
with governments, regulators and the healthcare community to meet
the world’s healthcare needs. The company-wide implementation of a
business ethics policy underpins this values-based approach.

“It takes a lot of effort to earn and maintain stakeholder trust. As a
healthcare company, we have a particular responsibility when it comes
to how we do business, how we make our money, and also how we
spend it,” says Lise Kingo, executive vice president and chief of staffs.

And the best response to scepticism, she says, is transparency and

honest engagement with critical stakeholders.

Market research shows that there are five key drivers impacting a
company’s  reputation:  perceived  quality  of  its  products,  its  services,
market leadership, corporate responsibility and innovation. Reputation
study results in 2007 from four strategic markets – the US, Germany,
the UK and China – show a solid performance of Novo Nordisk. 

Novo Nordisk Annual Report 2007

21

Business environment Productivity

Leif Henriksen and Peter Jacobi at Biopharmaceuticals, Gentofte, Denmark.
They and their colleagues have optimised energy and water consumption
and reduced CO2 emissions from 2004 to 2007 by 9.5%.

lean 
production 
cuts costs

To stay competitive in a globalising world Novo Nordisk
has invested in establishing seamless global supply and
maintains a strong focus on optimising production efficien-
cy. This effort underpins the company’s ambitious strate-
gy in response to the climate change challenge. 

Intensified competition from biosimilar production and cost
containment by payers have increased the urgency for opti-
mising cost margins. Over the last few years, Novo Nordisk
has successfully driven its gross margin upwards and will con-
tinue this effort to outperform its peers. In light of the compa-
ny’s market leadership in diabetes care and the boost to pro-
ductivity achieved by the company’s cLEAN® programme, this
goal is attainable. cLEAN® is Novo Nordisk’s version of lean – a
well-known  process  optimisation  philosophy.  The  small  ‘c’
stands for current and emphasises that cLEAN® evolves con-
tinuously.  As  of  2007,  its  methods  are  also  being  adopted
within research and development and administrative areas.

These  improvements,  along  with  an  improved  product
mix, make a significant contribution to the company’s finan-
cial  results.  The  gross  margin  improved  to  76.6%  in  2007
from 75.3% in 2006. This enables Novo Nordisk to invest for
the future – by putting more funds into research and develop-
ment and expanding the sales force. 

Empowering people to act

Backed by the support of top management, Novo Nordisk has
invested substantially in the cLEAN® programme. Through a

22

Novo Nordisk Annual Report 2007

2014

is the year by which
Novo Nordisk aims to
supply all its Danish
facilities with electric-
ity from wind farms.

12,000

tons of CO2 emissions
are estimated to have
been eliminated by
recent Novo Nordisk
energy-screening
programmes.

cLEAN® Academy, all employees in Product Supply will have
completed training in its basic concepts by 2010. This is com-
plemented by more in-depth training for certain employees.
The training is as much about behaviour as it is about tools.
cLEAN® is a mindset, and one that empowers employees to
act whenever they see room for improvement and business
benefits, not just in terms of costs. The goal is that continuous
improvement leads to more stable and efficient processes and
eliminates  waste  –  saving  time,  money  and  resources.  The
programme  is  global,  with  production  employees  in  Brazil,
China, Denmark, France, Japan and the US all following the
same philosophy. 

As evidence that this strategy is working, Novo Nordisk has
not  needed  to  increase  its  Product  Supply  staff  levels  since
2003,  even  though  the  company’s  production  volume  has
grown significantly in that time. 

Kim Lorenzen, project manager at the Material Handling
warehouse in Hillerød, Denmark, agrees: “cLEAN® shakes us
out of our daily routines and inspires us to think along differ-
ent lines.”

cLEAN® in action

As an example of how the cLEAN® philosophy plays out, em-
ployees in diabetes product manufacturing at Novo Nordisk in
Denmark set the goal of increasing the capacity for the freeze-
drying  of  products  to  better  meet  market  demand.  Freeze -
drying is used to ensure long product life, easy transportation
and  the  prevention  of  chemical  and  biological  reactions.
Through  a  combination  of  reduced  shift  times  and  process
optimisations,  capacity  increased  by  236%,  saving  money,
maintenance and equipment.

At the Novo Nordisk insulin production facility in Clayton,
North Carolina, US, the use of cLEAN® tools to make a mechan-
ical improvement and remove a persistent bottleneck reduced
downtime by 93% on an insulin pen cartridge filling line. 

At the Diabetes Active Pharmaceuticals Ingredients Quality
Control  laboratory  in  Kalundborg,  Denmark,  the  team  was

On 30 November 2007, some 70 investors and analysts 
visit Kalundborg, Denmark – site of the world’s largest insulin
plant and the facility that will soon produce liraglutide.

Lars Clausen, executive vice president, DONG Energy, and 
Lise Kingo, executive vice president and COS, Novo Nordisk,
seal their ambitious wind power deal with a handshake.

able to shorten analysis time by more than 25% by turning the spot-
light on one of the ‘invisible’ tasks easily overlooked in the busy daily
routine. The key to the results was performance management and im-
mediate follow-up. 

Also in Kalundborg, new cooling towers at the fermentation plant
boost capacity by 50% and at the same time achieve the largest single
reduction in energy consumption: annual savings of 4 million kWh and
an annual reduction in CO2 emissions of some 2,500 tons.

Production efficiency accelerates CO2 reduction 

At the same time, production efficiency underpins Novo Nordisk’s cli-
mate strategy and contributes to lowering the levels of CO2 emissions.
The company has set an ambitious target, as part of its commitment to
the WWF Climate Savers programme, to reduce CO2 emissions in 2014
to a level that is 10% below the 2004 level, despite a significant pro-
duction increase. 

Novo Nordisk is committed to actively addressing climate change.
Reducing carbon dependency is a business priority, and the company
acknowledges its responsibility to respond to what is now recognised
as one of the greatest global challenges to our future. 

The three levers in Novo Nordisk’s climate strategy are optimisation
through cLEAN®, energy savings in production and conversion to re-
newable energy. Energy-screening programmes from 2005 to 2007 led
to an estimated reduction in CO2 emissions of 12,000 tons.

An innovative partnership for wind power 

In  2007,  Novo  Nordisk  entered  into  a  pioneering  agreement  with
DONG Energy, Denmark’s largest energy company: DONG Energy as-
sists Novo Nordisk in identifying energy-saving options and in return
Novo Nordisk will purchase corresponding quantities of energy from a
new offshore wind farm off the west coast of Denmark. 

With this agreement Novo Nordisk has devised a cost-neutral way 
to significantly achieve reductions in CO2 emissions and at the same time
help build the market for renewable energy in Denmark. This is what
makes the agreement unique: it is commercially viable, and that makes
it a solution that both parties would like to see other companies adopt.

From 2014, Novo Nordisk is expected to purchase about a third of the
total energy produced by the wind farm. The aim is that, by then, electric-
ity supplies for Novo Nordisk’s facilities in Denmark, which currently ac-
count  for  85%  of  the  company’s  total  CO2 emissions,  will  be  entirely
based on power from this wind farm. The partnership will run till 2020.

A quality mindset

In times of increased regulatory pressure for the pharmaceutical indus-
try to meet high safety and quality standards, emphasis on quality goes
hand  in  hand  with  effective  and  efficient  production.  More  stable
processes serve to ensure product quality.

“We are doing more with less, quite simply. 
Low unit costs allow us to invest more in research 
and development and in sales and marketing. This is
what will keep us strong in the long run, and it’s a 
very motivating message to our employees.”

Per Valstorp
senior vice president, Product Supply

At Novo Nordisk, cLEAN® in manufacturing is an expression of the
Quality Mindset, one of the fundamental management principles in the
Novo Nordisk Way of Management: ‘Everyone must continuously im-
prove the quality of their work.’ 

The robust quality system at Novo Nordisk has resulted in a consis-
tently high level of performance regarding the quality of the company’s
products as well as compliance in the manufacturing of products. Novo
Nordisk’s production is generally in compliance with international stan-
dards for current good manufacturing practice (cGMP). In 2007, more
than 70 inspections by various health authorities or certifying bodies
were passed.

Novo Nordisk Annual Report 2007

23

Business environment Values in action

responsible
business
practices

Consistent messages and a broad perspective take prece-
dence over ad hoc solutions to win short-term competitive
gains. Novo Nordisk’s presence in its markets relies on
trust. This has been built over many decades and is a valu-
able asset that must be protected and nurtured.

The discovery, development and marketing of medical drugs
entail careful attention to a range of ethical considerations.
Novo Nordisk upholds high global standards in the areas of
human  ethics  (clinical  trial  ethics,  stem  cell  ethics),  animal
ethics (the reduction, refinement and replacement of animal
experiments) and the use of gene technology in research and
production. These ethical criteria also apply to external part-
ners such as contract research organisations. On several occa-
sions, the company has been the driver behind new standards
that have gained wider adoption in the industry. In 2007, a
dedicated website on bioethics was launched.

Transparency of clinical trials

Since  2005,  Novo  Nordisk  has  published  the  results  of  all
sponsored phases 2–4 interventional trials for marketed prod-
ucts. This was done in response to stakeholder demands for
increased transparency. In 2007, Novo Nordisk introduced its
own dedicated clinical trials website – novonordisk-trials.com
– providing an overview of all later-stage (phases 2–4) clinical
trials. In 2008, phase 1 studies will also be disclosed. 

Novo  Nordisk  only  conducts  clinical  trials  in  countries
where it intends to seek marketing approval and where there
is  an  ethics  committee  to  approve  the  trial.  In  2007,  more
than  20,000  people  in  46  countries  were  involved  in  Novo
Nordisk-sponsored clinical trials. Around 40% of the people
involved live in developing countries. People who participate
in Novo Nordisk trials only do so with informed consent and
will  always  be  offered  the  best  available  and  proven  treat-
ment after the end of the study. 

24

Novo Nordisk Annual Report 2007

“When testing investigational compounds we use only one
clinical standard. So the same guidelines apply to our clinical
trials in any country, supplemented, of course, by adherence
to local rules,” says Anders Dejgaard, chief medical officer,
Global Development. 

Ethical marketing practices

Novo Nordisk’s business ethics programme includes compli-
ance with legislation and offers guidance on individual behav-
iour. The Business Ethics Policy is backed by three procedures
for ethical business conduct, product promotion and contract-
ing with agents and other third parties. Managers and mem-
bers of senior management participate in training workshops.
Business ethics e-learning is mandatory for all managers, and
the e-learning programme is open to all employees. In 2007,
95%  of  employees  in  sales  and  marketing  were  trained  in
face-to-face  workshops  around  the  world.  A  Compliance
Hotline is in place to alert management to possible breaches
of the policy, and performance is monitored via audits.

A human rights perspective

Novo Nordisk supports the United Nations Universal Declara -
tion of Human Rights, which celebrates its 60th anniversary in
2008, and has actively done so since 1999. As a signatory to
the United Nations Global Compact, Novo Nordisk is commit-
ted to supporting and respecting human rights throughout its
sphere  of  influence,  primarily  its  relations  with  employees,
suppliers and customers. 

Engaged in the public debate

As part of its strategy to achieve broader business goals, Novo
Nordisk seeks to make voices heard in order to raise awareness
of the current unsustainable path of diabetes. Novo Nordisk’s
global  public  affairs  strategy  rallies  people  with  diabetes,
healthcare professionals, decision-makers, patient organisa-
tions, media and constituency groups around new solutions.
The aim is to get governments and international organisations
to give diabetes priority on a par with its scope and severity
and to improve health outcomes for people with diabetes. 
in
The  company  has  Government  Affairs  offices 
Washington and Brussels. Both offices focus on efforts to im-
prove  diabetes  treatment.  Recent  US  achievements  include
the  introduction  of  bipartisan  legislation,  supported  by  the
American  Diabetes  Association,  which  will  create  a  cross-
agency programme to promote wider use of Medicare’s dia-
betes screening benefit, saving money and lives.

Global public affairs standards

Novo Nordisk’s Changing Diabetes® campaign leverages both
public relations and public affairs activities (see pp 26–29). To
ensure consistency with the Novo Nordisk Way of Management
and  compliance  with  requirements  from  governments  and 
international institutions, a set of global public affairs stan-
dards  is  being  instituted.  This  will  include  rules  governing 
external disclosure.

See more on responsible business practices at
novonordisk.com/sustainability. Click: Values in action

95%

of employees in sales
and marketing were
trained in business
ethics standards.

20,000 

people were 
participants in 
Novo Nordisk clinical
trials in 2007.

40% 

of people involved 
in Novo Nordisk 
clinical trials live in
developing countries.

People participating
in Novo Nordisk trials
do so with informed
consent and are 
always offered the
best available and
proven treatment 
after the end of the
study.

people
put values
to work

Novo Nordisk’s culture and values serve to bridge the
increasingly diverse global employee base and ensure a
consistent approach to its way of working.

In pace with its rapidly growing business, Novo Nordisk is ex-
panding its workforce. At the end of the year, the total num-
ber  of  employees  was  26,008  – an  increase  from  2006  of
2,395 people. For the first time, the majority are located out-
side the company’s home base in Denmark.

An expansion of this magnitude carries the challenge of
smooth induction into the Novo Nordisk Way of Management.
This  values-based  approach  guides  the  way  employees  ap-
proach  their  work,  no  matter  where  in  the  world  they  are 
located.

In the annual organisational review three strategic drivers
were identified: globalisation, innovation and leadership. In re-
sponse, the Global People Strategy focuses on talent and lead-
ership development, talent attraction, performance manage-
ment, people engagement and organisational development.

An engaging culture

Company values – being accountable, ambitious, responsible,
engaged  with  stakeholders,  open,  honest  and  ready  for
change  –  are  seen  in  daily  interactions  between  managers
and employees as well as in dealings with external parties. 

A  high  degree  of  identification  with  these  values  is  evi-
denced by the level of employee engagement. In 2007, eVoice,
the global employee survey, included a new index mapping
the level of engagement measured by 10 criteria. Employees
were asked to indicate on a scale of 1 to 5 the extent to which
they agreed with statements such as: “Novo Nordisk is lead-
ing the fight against diabetes”, “Novo Nordisk’s results with-
in the social and environmental area are important to the fu-
ture of the company”, and “I know how my job contributes
to the success of Novo Nordisk”. The average score was 4.1.

“Employees are inspired by the company’s vision and values,

12,256

more people worked 
at Novo Nordisk in
2007 than in 2000; 
a workforce expan-
sion of 89%.

1,120

applications were 
received for 27 Novo
Nordisk jobs during 
a 2007 graduate 
recruitment drive.

1st

place was 
Novo Nordisk's 
ranking in the 2007
'Best Places to Work
in New Jersey'
awards programme.

Business environment People

and our Triple Bottom Line approach to doing business,” says
Executive Vice President and Chief of Staffs Lise Kingo.

In  external  surveys  a  similar  picture  is  apparent:  Novo
Nordisk’s  values  and  culture  combined  with  the  company’s 
focus on people development appeal to graduates and other
job seekers. In 2007, the company had 1,120 applicants for 27
positions in its graduate programmes. 

Also in 2007, Novo Nordisk in the US was ranked the top
employer in New Jersey in competition with many other, larg-
er  pharmaceutical  companies.  In  Denmark,  Novo  Nordisk’s 
retention rates exceed industry benchmarks. However, in fast-
growing and competitive markets like China it remains a chal-
lenge to retain talented people. For this reason, the company
has established an MBA programme for Novo Nordisk man-
agers in China at the prestigious Peking University (see p 37). 

Spurring talent development

“We have a strong organisation with a motivated workforce.
But that does not invite complacency. We need to raise the
bar constantly for how we develop our leaders and support
the development of all our employees. This is key to our fu-
ture business success,” says Lars Christian Lassen, senior vice
president, Corporate People & Organisation. 

Novo Nordisk offers tailored education programmes for all
employees. These include introductory programmes for new
employees, a wide range of professional courses and manage-
ment development programmes. The company’s investment
in training and development exceeds the industry average, as
measured by average training costs per employee.

New  managers  undergo  mandatory  leadership  training
and  vice  presidents  and  general  managers  also  complete  a
mandatory programme, Spotlight, which focuses on personal
leadership. In addition, there are two talent programmes for
leaders who demonstrate high potential: Lighthouse for vice
presidents and general managers, and Greenhouse for man-
agers and young talent. 

Since 2004, 75 vice presidents and general managers have
completed the Lighthouse programme, which is designed to
explore personal leadership, sustainability and innovation in
new  ways.  Participants  meet  people  from  diverse  back-
grounds  who  can  stimulate  new  thinking:  Native  American
leaders,  people  living  in  the  favelas  of  Rio  de  Janeiro  or
healthcare workers in Beijing.

The  Lighthouse  pool  is  the  source  of  eight  out  of  ten 

senior leadership appointments.

Promoting a 
healthier lifestyle

The  NovoHealth  programme,  aimed  at  pre-
venting lifestyle diseases among employees, is
now a global effort. This programme encour-
ages and supports a healthy lifestyle by offer-
ing access to healthy food in the workplace, a

smoke-free  work  environment,  exercise  and
individual health checks every second year.

Health-promoting  activities  across  the  or-
ganisation will be aligned through NovoHealth
to ensure sharing of better practices. 

See more on people and workplace at 
novonordisk.com/sustainability 
Click: Values in action

Novo Nordisk Annual Report 2007

25

Diabetes care Changing diabetes

US ballerina Zippora Karz dances on despite diabetes. 

Times Square, New York, on World Diabetes Day, 14 November.

Today,  the  quality  of  life  for  people  with  diabetes  is  far
from acceptable. Two out of three people are in poor control
of their diabetes because of inadequate access, treatment or
care. More than 50% of people with diabetes do not even
know  they  have  it.  Poor  control  translates  into  late-stage
complications  such  as  blindness,  kidney  disease  and  lower-
limb amputations, affecting the quality of life of people with
diabetes and their families. 

When numbers grow so large, they tend to lose their mean-
ing. Behind the figures are people with diabetes whose biggest
wish is to see this debilitating condition effectively defeated. 

Advocacy for change 

Novo Nordisk advocates an ambitious approach to changing
diabetes. Firstly, to give priority to people with diabetes and

the challenge 
to change 
diabetes

The scale of the diabetes pandemic continues to escalate
and diabetes could become the worst pandemic of the 21st
century. As a global leader in diabetes care, Novo Nordisk
has the potential and moral obligation to make a differ-
ence beyond providing better medicine and devices. 

The company’s medical ambition sets the bar: The goal is to
improve  patient  outcome  and  save  lives,  and  this  is  what
drives  the  Changing  Diabetes® activities.  It  builds  on  Novo
Nordisk’s position as the global leader in diabetes care, under-
pinned by its full portfolio of modern insulins and more than
80  years  of  experience.  Novo  Nordisk  actively  supports  the
implementation  of  the  UN  Resolution  on  diabetes  and  in
2007 demonstrated its commitment to work with partners:
united to change diabetes. 

There are 246 million people worldwide with diabetes, a
number expected to reach 380 million by 2025, according to
the  International  Diabetes  Federation  (IDF) 1).  Millions  more
may develop diabetes due to the risk factors of overweight
and  obesity,  sedentary  lifestyles  and  unhealthy  diets.  Other
societal factors such as globalisation, urbanisation, an ageing
population and migration are driving the diabetes pandemic. 

278,764

people in 50 coun-
tries were engaged 
in Novo Nordisk-led
activities on 
World Diabetes Day,
14 November 2007.

55%

of diabetes deaths
are among women.

In March 2007, 
Novo Nordisk teamed
up with former US
President Bill Clinton
for a debate about
the future of diabetes
treatment.

26

Novo Nordisk Annual Report 2007

Denise Cleary is a diabetes sales representative in 
Newfoundland and Labrador on the east coast of Canada.

270 cyclists, including 25 Novo Nordisk employees, joined the 10th
Ride to Cure Diabetes in Death Valley, California, on 20 October.

convince governments and international organisations of the need to
give diabetes priority. Secondly, to drive health outcomes for people
with diabetes. And thirdly, to mobilise political support to break the
curve of the global diabetes pandemic.

These  are  the  strategic  cornerstones  of  Novo  Nordisk’s  global

Changing Diabetes® programme. 

Leadership in action: sustainable health policy 

As  part  of  its  collaborative,  multi-stakeholder  approach  to  changing
dia betes,  Novo  Nordisk  held  the  first  Global  Changing  Diabetes®
Leadership Forum in March 2007. The Forum’s ambition was to trans-
late  the  UN  Resolution  on  diabetes,  adopted  by  the  United  Nations
General Assembly in December 2006, into national action plans for the
prevention, treatment and care of diabetes.

The  keynote  speaker  at  the  Forum  was  former  US  President  Bill
Clinton, who stated: “There is a rising tide of obesity and resulting dia-
betes; it is an unbearably inhumane problem that falls disproportion-
ately on the poor. We will compromise our country’s economic future
even  as  we  risk  raising  the  first  generation  of  children  who  will  live
shorter lives than their parents. We will never be forgiven, and I mean
never, if we allow our children to live shorter lives than our own.” 

The Forum was attended by some 150 representatives of govern-
ments, international organisations and patient organisations as well as
academics and journalists from 21 countries. Their dialogue took inspi-
ration from Redefining Health Care: Creating Value-Based Competition
on Results, by professors Elizabeth Teisberg and Michel E. Porter. The
book claims that healthcare systems today have “the wrong type of
competition – a competition to shift costs instead of improve care”. 

At the Forum, Novo Nordisk’s President and Chief Executive Officer
Lars  Rebien  Sørensen  pledged  to  launch  a  ‘diabetes  barometer’  –  a

“We have a medical ambition to improve patient 
outcomes by focusing on transparency and 
measurability to drive change. The Changing Diabetes®
Barometer will guide our efforts towards our 
ultimate goal of allowing all patients to have an 
HbA1c below 7%.” 
Jakob Riis
senior vice president, International Marketing

global tool that would track and measure best performance in the pre-
vention,  treatment  and  care  of  diabetes  worldwide.  “What  you  can
measure, you can manage,” Lars Rebien Sørensen elaborated.

This initiative is part of Novo Nordisk’s response to help implement

the UN Resolution on diabetes.

Barometer: tracking performance 

In  November  2007,  Novo  Nordisk  launched  the  global  Changing
Diabetes® Barometer 2).  It  identifies  diabetes  indicators  such  as  the
HbA1c test of blood sugar level, using published data. The Barometer
aims to provide a scorecard for tracking change and pinpointing areas
in need of improvement so that healthcare providers, governments and
patient associations are better able to measure progress and set priori-
ties for national diabetes action plans. 

The first Barometer report covers 21 countries. It highlights that life-
long healthcare cost can be reduced by as much as 20% and that people
with  diabetes  can  live  longer  and  better  lives  if  they  are  treated 

Novo Nordisk Annual Report 2007

27

Diabetes care Changing diabetes

adequately and diagnosed earlier, before any complications
arise. The report found that10 of the 21countries did not have
a national diabetes strategy in 2007. Seven countries lacked
data on important treatment indicators such as HbA1c, blood
pressure and lipids levels, and only a couple of countries had
systems in place enabling registration of data on key treat-
ment indicators and consistent follow-up on a national scope.
“It is essential that we figure out how to be far more effec-
tive in preventing diabetes, or at least preventing its progres-
sion  to  complications,”  says  professor  Elizabeth  Teisberg.
“Improved early-stage care can dramatically reduce the inci-
dence  of  amputations,  blindness,  heart  attacks  and  other
complications. The Barometer will spur discussion about ways
to improve outcomes over the full cycle of care.” 

86,000

people have visited
Novo Nordisk’s
Changing Diabetes®
Bus during its journey
across five continents,
stopping in 
13 countries.

80%

of diabetes deaths
occur in low- and 
middle-income 
countries.

The cost of inaction

Inaction is far costlier to society than investing today in better
diabetes diagnosis, treatment and prevention. That was a key
conclusion  of  The  Silent  Epidemic 3),  an  economic  study  of 
diabetes in developed and developing countries carried out
by  the  Economist  Intelligence  Unit  (EIU)  and  sponsored  by
Novo Nordisk.

The EIU study looked at the economic cost of diabetes in
five countries: China, Denmark, India, the UK and the US. It
concluded that the health spending and productivity loss aris-
ing  from  diabetes  are  already  taking  a  noticeable  share  of
GDP from many countries. In India, for example, which has
the world’s largest number of people with diabetes, produc-
tivity losses took the equivalent of 20.4 billion US dollars from
India’s economy, or 1.9% of GDP. This amounts to a produc-
tivity loss of 497 dollars per individual with diabetes, equiva-
lent to around half of India’s per capita GDP.

Public affairs roadmap for Changing Diabetes® 

Novo Nordisk is undertaking several socio-economic stud-
ies to examine the burden of diabetes and the costs and ben-
efits of improved diabetes care, including in China and India,
which have the largest diabetes populations in the world.

“If diabetes remains unchanged, the world will face an im-
possible economic burden alongside a devastating toll on the
lives of many people,” says Charlotte Ersbøll, corporate vice
president,  Branding  and  Responsibility.  “With  leadership
comes responsibility. Novo Nordisk has the capability to make
changes and innovate for new solutions to the diabetes epi-
demic where it is hitting the hardest.”

Inclusive access to diabetes care 

Novo  Nordisk  supports  the  United  Nations  Millennium
Development Goals and recognises the link between poverty
and  ill  health.  The  company’s  framework  programme
‘Changing global access to diabetes care’ aims to ensure that
the  company  is  acting  responsibly  and  proactively  to  make 
diabetes care inclusive for all – across geographies, cultures,
social standing, age, gender and ethnicity. Access to health –
defined as availability, accessibility, affordability and quality –
is  a  critical  precondition  for  effective  prevention,  treatment
and care. The programme targets disadvantaged communi-
ties and the most vulnerable population groups with the low-
est  access  to  diabetes  care,  specifically  people  living  in  the
least  developed  countries,  low-income  groups  in  emerging
economies, migrants in developed countries and children. 

Novo Nordisk’s initiatives towards global access to diabetes
care are the result of a long-term leadership strategy not only
to  promote  medicines,  but  also  to  provide  sustainable  dia-
betes care for everybody who needs it. This ambition poses
huge challenges. The solution hinges on the ability to drive

Facilitate dialogue
and build consensus 

Campaign for 
the need to act 

Build 
the case 

Find new solutions for 
sustainable health 
policy development in 
cooperation with 
stakeholders. 

Call for the urgent need 
for change and action 
on the UN Resolution. 

Promote increased 
measurability and 
transparency. 

Impact sustainable
change 

Provide examples of 
sustainable change through
implementation and 
better practice sharing. 

28

Novo Nordisk Annual Report 2007

“By 2025, an estimated 80% of all people with diabetes
will live in developing countries. Improving these 
people’s access to proper care is a moral obligation.
Finding commercially viable solutions to curb 
the diabetes pandemic is a business imperative.”

Lise Kingo
executive vice president and chief of staffs

focused, targeted and collaborative actions. Novo Nordisk cooperates
with governments, healthcare providers, NGOs, universities, healthcare
professionals  and  diabetes  associations  worldwide  to  establish  data,
build evidence and pilot new intervention approaches. 

The new global access programme builds on the experience gained
during the past five years of work through several initiatives. Programmes
such as the pioneering World Partnership programme in eight develop-
ing countries, the National Changing Diabetes® programmes with an
accumulated 406 activities in 66 countries, the pricing policy focused
on offering affordable insulin to the world’s 50 least developed coun-
tries and the projects funded by the World Diabetes Foundation have
one common denominator: they offer a partnership approach to filling
gaps in under-resourced and unsustainable healthcare systems. 

New initiatives include: 

n pilot projects in Cameroon, Guinea, Tanzania and Congo aiming to
ensure that the preferential prices offered by Novo Nordisk to gov-
ernments in least developed countries make insulin more affordable
and available to more patients, 

n the development of tools to bridge disparities in healthcare, targeted

at migrant communities, 

n pilot projects aimed at securing access at the base of the pyramid,

starting in BRIC countries (Brazil, Russia, India and China), 

n a programme targeted at improving the lives and well-being of chil-

dren with diabetes worldwide.

Children and youth at risk

Type 2 diabetes, once considered the adult-onset form of diabetes, is
now  on  the  rise  among  children  and  adolescents,  due  to  the  same
lifestyle  factors  prompting  the  rise  of  the  pandemic  among  adults.
World Diabetes Day 2007 centred on the impact of diabetes on chil-
dren  and  adolescents.  In  September  2007,  at  the  congress  of  the
European Association for the Study of Diabetes (EASD), Novo Nordisk
and the IDF presented a global overview of the diabetes burden among
children  and  adolescents.  This  expert  review  into  existing  data  and
global  trends  within  childhood  diabetes,  now  referred  to  as  the
Diabetes Youth Charter 4), highlighted that many children are in poor
control of their diabetes. The experts found that early diagnosis, pre-
vention  and  improved  control  could  help  prevent  many  deaths.
Following  this,  Novo  Nordisk,  together  with  the  IDF  and  the
International  Society  for  Pediatric  and  Adolescent  Diabetes  (ISPAD),
launched  the  DAWN  Youth  programme  at  the  ISPAD  Congress  in
September 2007. This programme will facilitate advocacy, research and
action  to  improve  the  lives  of  young  people  with  diabetes  and  their
families.  DAWN 5) (Diabetes  Attitudes,  Wishes  and  Needs)  is  Novo
Nordisk’s global study of the psychosocial barriers to diabetes care.

Maternal health in India:
the World Diabetes Foundation 
turns five 

At a local maternity clinic on the outskirts of Chennai, hundreds
of pregnant women have gathered to be screened for gestational
diabetes mellitus (GDM) at the Dr V Seshiah Diabetes Care and
Research Institute. Some women are here for the first time, en-
couraged  by  posters  or  public  announcements  to  take  a  free
blood  test.  Others  already  have  GDM  and  are  here  to  have  a
monthly  check-up.  All  are  present  as  part  of  a  project  called
Diabetes in Pregnancy – Awareness and Prevention (DIPAP). It tar-
gets GDM, a type of diabetes that affects pregnant women who
were not known to have diabetes previously. The project is sup-
ported  by  the  World  Diabetes  Foundation  (WDF).  There  is  no
known  specific  cause  of  GDM,  but  it  is  believed  that  the  hor-
mones produced during pregnancy reduce a woman’s receptivity
to insulin, resulting in high blood sugar. Undiagnosed, it can lead
to miscarriages or stillbirths, malformations, large babies with the
risk  of  injuries  during  delivery  and  a  higher  risk  of  mother  and
child developing diabetes. 

For the WDF, which marked its fifth anniversary in 2007, the
clinic’s work is an example of how small projects can influence the
quality  of  life  of  thousands  of  people  with  diabetes.  Five  years
ago, India had no authentic data from large populations on the
prevalence  of  GDM.  The  WDF  started  funding  DIPAP  in  2004.
Since then, 13,139 women in the State of Tamil Nadu have been
screened for diabetes and 1,700 cases of GDM have been detect-
ed. A healthy diet and exercise are sufficient treatment for 95%
of women with GDM. Furthermore, project data has established
that 16% of all pregnant women in urban areas and 10% in rural
areas develop gestational diabetes. This data has played a signifi-
cant role in changing policies for GDM treatment in the southern-
Indian state of Tamil Nadu, which has a population of 62 million. 
The WDF is an independent trust founded by Novo Nordisk to
address diabetes in the world’s poorest countries. It is the only in-
ternational foundation devoted solely to funding projects within
diabetes care. In its first five years, it has funded 138 projects in 77
developing  countries,  focusing  on  diabetes  awareness,  educa-
tion,  capacity-building  and  better  access  to  healthcare.  “Our
mantra is to be a catalyst – to help others do more,” explains WDF
Managing Director Dr Anil Kapur.

See more at worlddiabetesfoundation.org

Novo Nordisk Annual Report 2007

29

Diabetes care Strategy

improved 
prevention, detection
and treatment

As the world leader in diabetes care, Novo Nordisk’s ambi-
tion is to defeat diabetes by finding better methods of pre-
vention, detection and treatment. The company’s strategy
is framed around the promise of changing diabetes and
finding ways to improve people’s lives. 

Modern insulin therapy serves individuals' varying needs and
lifestyles while providing blood sugar control and, in some in-
stances, less weight gain in a simple and cost-effective way.

Novo Nordisk is the only company that offers a full range
of modern insulins (see box). The company is intent on ex-
panding  its  leadership  within  injectable  insulins  by  pushing
market penetration and seeking label extensions, while con-
tinually exploring alternative delivery methods. 

“We are continuously building upon our expertise in pro-
tein expression and engineering, protein formulation and de-
vice technology. This, coupled with our in-depth understand-
ing of diabetes biology and the causes or origins of diabetes,
puts Novo Nordisk in a unique position to realise our vision of
eventually  defeating  diabetes,”  says  Peter  Kurtzhals,  senior
vice president, Diabetes Research Unit.

Other building blocks in the strategy to sustain leadership
in diabetes care are a deep understanding of customer needs,
coupled with the ability to deliver high-quality clinical data as
well as convincing health-economic data that support the ar-
guments for the company’s products. 

The control factor

The American Diabetes Association (ADA) and the European
Association  for  the  Study  of  Diabetes  (EASD)  recommend
tight blood sugar control and early adoption of insulin thera-

232

billion US dollars was
the estimated world
spend in 2007 to
treat and prevent 
diabetes and its 
complications.

9.2%

of people in North
America had diabetes
in 2007.

py for people with diabetes who are not meeting their treat-
ment goals. 

With poor control of their condition, these people risk se-
rious complications such as cardiovascular disease, blindness,
kidney disease and lower-limb amputations. 

In 2007, the first results of a three-year 4-T trial 6) (Treating 
to Target in Type 2 Diabetes) were presented by researchers 
at  the  Oxford  Centre  for  Diabetes,  Endocrinology  and
Metabolism. It studied people with type 2 diabetes in Ireland
and Great Britain who were not in control of their blood sug-
ar despite taking two different antidiabetic tablets. The trial
compared the effects of adding various Novo Nordisk modern
insulins to the treatment regimen for one year: three equally
large groups were treated with NovoMix® 30, NovoRapid® or
Levemir®. 

The results showed that participants in the trial could low-
er their blood sugar using any of the insulin regimens tested.
The one-year outcome confirmed the advantages of starting
once daily with Levemir® – fewer hypoglycaemic events and
less weight gain. In patients with HbA1c (a measure of long-
term blood sugar levels) of above 8.5% when entering the
study, a more intensified treatment with insulin may be need-
ed to reach target.

Blood sugar control is key 

The  IMPROVE® Control  programme,  a  Novo  Nordisk  global
observational study involving more than 50,000 people with
diabetes, is also generating insight into the need for improved
control. Participants started on treatment with NovoMix® 30.
Most of them had either been on tablet therapy or received
no treatment. Others had been on insulin therapy, but did not

The modern
insulin 
portfolio

There is no ‘one-size-fits-all’ approach to dia-
betes treatment. Modern insulins are designed
to mimic the body’s own physiological insulin
regulation of blood glucose levels more closely
than human insulin. Modern insulins offer bet-
ter glucose control, less hypoglycaemia and in-
creased convenience, leading to fewer serious
complications and better treatment outcomes.

30

Novo Nordisk Annual Report 2007

Modern insulins are classified by how fast
they start to work in the body and how long
their  effects  last.  Different  types  of  insulin
work  differently,  depending  on  many  factors
such as the body’s individualised response to
insulin, lifestyle choices, including type of diet
and amount of exercise, and how well blood
sugar levels are managed.

Novo  Nordisk  offers  a  full  portfolio  of 
modern  insulins  covering  fast-acting,  long-
acting and premixed modern insulins:
n Levemir®, a soluble long-acting basal insulin

analogue for once-daily use.

n NovoRapid® (NovoLog® in the US), a rapid-
acting insulin analogue to be used at meal-
times.

n NovoMix® 30 (NovoLog® Mix 70/30 in the
US), a dual-release modern insulin that cov-
ers both mealtime and basal requirements.

Novo  Nordisk  also  has  advanced  products
within insulin delivery systems. These include
FlexPen®, the world’s most-used insulin delivery
device.

For 50 years, researchers at the Hagedorn Research
Institute have worked to find a cure for diabetes.

Over 30 children had lots of fun while learning about diabetes during a
‘bring-your-kids-to-work’ day at Novo Nordisk in Bagsværd, Denmark.

achieve  the  treatment  targets.  Safety  and  efficacy  results  after  six
months’  treatment  will  be  presented  at  the  annual  meeting  of  the
American Diabetes Association in 2008.

The need for better understanding of diabetes is underscored by re-
search 7) presented  in  2007  by  the  Global  Task  Force  on  Glycaemic
Control. This panel of global experts in diabetes and endocrinology, in
association  with  Novo  Nordisk,  conducted  a  survey  of  nearly  1,400
healthcare professionals and more than 1,000 patients in eight coun-
tries, and found limited patient awareness and understanding of HbA1c
testing. Healthcare professionals underestimated the value of the test in
managing diabetes. Another issue highlighted by the study is the fact
that in general people only begin insulin treatment after complications
have occurred and have become serious. 

Convenience drives compliance

People  with  type  2  diabetes  typically  start  insulin  therapy  with  long -
acting or pre-mixed insulin, and experience shows that they want very
simple,  very  convenient  devices  for  administering  their  insulin.  Novo
Nordisk offers a broad range of injection devices for added convenience
and accurate dosing, but is also committed to pursuing alternative deliv-
ery models. This is an area in which Novo Nordisk is determined to gain
the lead. Fast-acting inhaled insulin in the form it is known today is un-
likely to offer significant clinical or convenience benefits over injections
of modern insulin with pen devices. A completely new approach to in-
haled  insulin  is  needed.  Novo  Nordisk  has  therefore  refocused  its  re-
search and development activities towards inhalation systems for long-
acting  formulations  of  insulin  and  GLP-1.  This  work  will  be  done  in
Hayward, California, US, and Hillerød, Denmark, and will target both
liquid-based and powder-based technologies.

Opportunities in new treatment options 

The  scope  of  the  diabetes  pandemic  and  the  many  unmet  treatment
needs of those millions of people with diabetes who do not achieve their
treatment targets invite fierce competition to offer improved treatment. 

“Proper treatment of diabetes is not just about medicine
but about awareness, education and training.”

Lise Kingo
executive vice president and chief of staffs

While modern insulins are currently proven to be the best option, 
investments are funnelled to research into two new areas. One is next-
generation modern insulins, which may offer even better safety and 
efficacy.  The  other  is  GLP-1,  a  new  class  of  therapies  that  offer  new 
options for early- and intermediate-stage diabetes. 

In 2007, Novo Nordisk announced results from phase 3 trials for li-
raglutide.  Liraglutide,  Novo  Nordisk’s  once-daily  human  analogue  of
the  hormone  GLP-1,  is  an  experimental  protein-based  option  being
studied for the treatment of type 2 diabetes. It has been shown to inter-
vene earlier in the disease progression and offer blood sugar control
and weight loss. Development of liraglutide and other GLP-1 products
is central to Novo Nordisk’s strategy for sustaining its leadership in dia-
betes care (see pp 32–33).

Search for a cure

While  much  focus  is  being  directed  at  the  earlier  detection  and  im-
proved treatment of type 2 diabetes, Novo Nordisk’s commitment to
finding a cure for type 1 diabetes remains firm. Through the Hagedorn
Research Institute, an independent basic research component within
Novo  Nordisk  that  celebrated  its  50th  anniversary  in  2007,  Novo
Nordisk is the world’s largest private sponsor of research into diabetes.
Hagedorn  is  a  major  industrial  partner  in  two  cutting-edge  research 
efforts:  Beta  Cell  Biology  Consortium  (BCBC),  supported  by  the
National Institutes of Health (NIH); and the Juvenile Diabetes Research
Foundation (JDRF) Center for Beta Cell Therapy in Diabetes in Europe,
funded by the European Union.

Novo Nordisk Annual Report 2007

31

Diabetes care Liraglutide

liraglutide 
– key to 
future growth

Diabetes is a demanding condition. It requires constant
attention and measuring of blood sugar levels. And with
type 2 diabetes being a progressive disease, too many
patients never reach an acceptable level of control of their
diabetes. The consequence is debilitating and expensive
late complications.

3,992

persons participated
in Novo Nordisk's
LEADTM phase 3 
programme.

300

million people in 
the world are obese, 
according to the
World Health
Organization.

Liraglutide, Novo Nordisk’s once-daily human analogue of the
naturally occurring hormone Glucagon-Like Peptide-1 (GLP-
1), is a compound being developed for the treatment of type
2 diabetes. GLP-1 works by stimulating the release of insulin
only when glucose levels become too high, and by decreasing
appetite. The effect can be described as enhancing the func-
tion of ‘tired’ or worn-out insulin-producing cells. Liraglutide
is being studied as a once-daily product that may be adminis-
tered any time of day. Because of the mechanism of action,
glucose monitoring may not be necessary.

In contrast to some other antidiabetic treatments, liraglu-
tide may also lead to weight loss instead of weight gain. It is
being studied for its potential as a therapeutic option in early-
stage diabetes.

In  2007,  Novo  Nordisk  concluded  phase  3  studies  of 
liraglutide.  The  LEADTM programme  –  Liraglutide  Effect  and
Action in Diabetes – is the largest and most complex set of
clinical trials Novo Nordisk has ever undertaken for a diabetes
product.  As  one  of  the  most  important  products  in  Novo
Nordisk’s  pipeline,  liraglutide  is  critical  to  drive  the  future
growth of the company. 

Liraglutide phase 3 programme
LEAD™ (Liraglutide Effect and Action in Diabetes)

“We are very pleased with the clinical results. The phase 3
studies  have  investigated  the  use  of  liraglutide  throughout
the progressive stages of diabetes: from early diagnosis where
oral  agents  are  used  to  intensified  insulin  therapy.  In  these
studies, reduction in HbA1c and body weight were mea sured,”
says Mads Krogsgaard Thomsen, chief science officer. The lev-
el of HbA1c reflects the average blood glucose level over the
past two to three months, and a decrease is therefore consid-
ered a measure of treatment effect. The American Diabetes
Association recommends a treatment goal of HbA1c <7%.

The data, to be submitted for publication in peer-reviewed
journals, makes Novo Nordisk confident, that once approved
by regulatory bodies, liraglutide has the potential to become
an important new treatment option for people with type 2
dia betes. Novo Nordisk hopes to become a leader in the GLP-
1 market. Novo Nordisk expects to file for regulatory approval
of liraglutide in Europe and the US before the end of the sec-
ond quarter of 2008.

How GLP-1 works

Liraglutide mimics GLP-1, which is a hormone released in the
intestine. 

“Liraglutide is intended to work on several levers in type 2
diabetes, most importantly increasing beta cell function and
leading to improved glucose control, but without the weight
gain that is a natural consequence of this change in metabo-
lism. In clinical studies weight loss was generally observed. It

Study objective

Primary endpoint

Number of persons

Results announced

LEAD™ 1
Effect of liraglutide in combination with sulphonylurea (SU) (glimepiride)

LEAD™ 2
Effect of liraglutide in combination with metformin

LEAD™ 3
Effect of liraglutide in monotherapy

LEAD™ 4
Effect of liraglutide in combination with metformin and TZD (rosiglitazone)

LEAD™ 5
Effect of liraglutide in combination with metformin and SU (glimepiride)

HbA1c
(26 weeks)

HbA1c
(26 weeks)

HbA1c
(52 weeks)

HbA1c
(26 weeks)

HbA1c
(26 weeks)

1,041

1,091

746

533

581

20 August 2007

20 August 2007

11 December 2007

14 September 2007

21 June 2007

Detailed results from the full LEADTM programme are expected to be communicated at scientific meetings and in peer-reviewed journals.
More details can be found at novonordisk-trials.com

32

Novo Nordisk Annual Report 2007

“The innovation space of GLP-1 fits perfectly with our
skill base. GLP-1 and insulin are the two most promising
areas in diabetes care be in, and where the most 
advancement seems possible.”

Mads Krogsgaard Thomsen
executive vice president and chief science officer

is believed that the glucose-dependent action, sustained beta cell func-
tion  and  weight  loss  work  together  in  a  virtuous  circle,”  says  Peter
Kristensen, who as project vice president for liraglutide has overseen
the trial programme. 

The  LEADTM programme  spanned  more  than  40  countries  and  in-
cluded around 4,000 people with type 2 diabetes whose blood glucose
was inadequately controlled. The programme is comprised of five ran-
domised, controlled, double-blind studies. 

The  conclusive  study,  the  results  of  which  were  announced  in
December 2007, indicates that the effects of liraglutide appear to be
sustainable after one year’s treatment. This is to be further investigated.

Liraglutide studied for obesity treatment

In November 2007, Novo Nordisk announced the clinical results from a
double-blind, placebo-controlled phase 2 study of the use of liraglutide
for treatment of obesity in people who do not have diabetes. It is aimed
at clinically obese people with a Body Mass Index (BMI) above 30.

In the study liraglutide was given once daily over 20 weeks. All doses
of liraglutide were seen to reduce body weight. The study also indicat-
ed a beneficial effect on systolic blood pressure after treatment with 
liraglutide, most likely associated with the weight loss. 

In order to study the long-term weight reduction of liraglutide treat-
ment, around 85% of all participants in the study volunteered to con -
tinue into an open-label extension phase of the study.

Production capacity in place

The making of GLP-1 is quite similar to the production processes re-
quired for the production of modern insulins, and Novo Nordisk’s pro-
duction capacity is geared to begin supplying the market once regula-
tory  approval  has  been  obtained.  With  the  company’s  extensive
programme to build global sourcing and optimise production efficiency
(see pp 22–23), facilities in Kalundborg, Denmark, are available for a
dedicated production of liraglutide. 

Looking ahead

As part of the longer-term life-cycle management initiatives supporting
the GLP-1 franchise, Novo Nordisk initiated a phase 1 study of a once-
weekly  human  GLP-1  analogue  in  2007.  Based  on  Novo  Nordisk’s 
protein acylation technology, this compound is designed for treatment
with expected administration in a convenient injection device.

“With the ambition to also become the leader in the GLP-1 field,
we are working actively to secure this position by building up a portfo-
lio of products,” says Mads Krogsgaard Thomsen.

Obesity
– a 21st century 
health crisis

Being overweight and obese significantly increases the risk of de-
veloping  type  2  diabetes.  According  to  the  World  Health
Organization, at least 300 million people in the world are obese 8).
With numbers such as these, obesity – and its related disorders –
is set to become one of the 21st century’s biggest health crises.
Already today, more than half the OECD population has a BMI at
more  than  25,  currently  applied  as  the  upper  level  of  normal
weight.

In  the  US,  66%  of  the  population  is  overweight  and  33%
obese.The global prevalence of overweight adults is projected to
increase by 50% over the next 10 years to 1.5 billion people and
by 2015 roughly half a billion people will be obese, if the current
trend is not reversed.

There is broad consensus among experts and decision-makers
that  successful  control  requires  collaborative  efforts  of  govern-
ments, communities, civil society, healthcare, industry, individuals
and other stakeholders.

Clearly, there is considerable consumer demand for safe and
effective weight loss medicines without too many unpleasant side
effects. Still, there is widespread medical consensus that the first
line of intervention to control obesity should be advice on exercise
and  dietary  adjustments.  Medicines  or  surgery  should  only  be
considered if this route fails and the individual is at risk of devel-
oping medical complications to obesity. 

Novo Nordisk’s Diabetes 2025 scenarios forecast that, in the
future, antiobesity medicines are likely to play a central role simi-
lar  to  today’s  highly  efficacious  cholesterol  and  blood  pressure
lowering  medications,  namely  as  the  lead  intervention  in  large
populations.  However,  costs  for  life-long  treatment  may  affect
the prospect of any new obesity-related medicine from achieving
widespread  use.  Certainly,  long-term  health-economic  benefits
will affect reimbursement by health management groups. 

Future  Novo  Nordisk  antiobesity  medications  will  be  devel-
oped  and  marketed  to  tackle  obesity  associated  with  serious
health risks. Novo Nordisk will work within the existing consensus
and  guidelines  regarding  antiobesity  pharmacological  interven-
tions,  but  will  strive  to  better  define  the  obese  subjects  with  a
substantial health risk, so treatment can be targeted at those who
need it most.

Novo Nordisk believes that diabetes leadership involves taking
an  active  role  in  the  promotion  of  the  value  of  wellness  and
healthy eating and exercising campaigns (see p 25). 

Novo Nordisk Annual Report 2007

33

Diabetes care Markets

modern insulins 
available to 
more people

With 53% of the total insulin market and 43% of the mod-
ern  insulin  market,  both  measured  by  volume,  Novo
Nordisk is the global market leader. The modern insulin
and  device  portfolios  showed  continued  strong  sales
growth in 2007.

“We  offer  excellent  products  and  devices,  and  we  put  a
strong organisation behind it, focusing on delivering results
to the people with diabetes using our products. That is our
simple recipe for success,” says Kåre Schultz, executive vice
president and chief of operations. “This doesn’t mean it is a
smooth road ahead. But we have good reason to be confident
about our future.” 

“As the market leader, our commitment has been unwa-
vering over time, backed by our products and business ap-
proach. We put all our efforts into making sure that what we
do truly makes a difference for people with diabetes,” says
Kåre Schultz.

Levemir® gains momentum

Market performance in 2007 reflected the success of Novo
Nordisk’s portfolio of modern insulins. Both NovoRapid® and
NovoMix® 30 (NovoLog® and NovoLog® Mix 70/30 in the US
respectively) consolidated their market positions. In addition,
a number of pivotal developments in 2007 helped strengthen
the  position  of  Levemir®,  the  company’s  long-acting  basal 
insulin – not least its entry into crucial new markets. 

Levemir® was  launched  in  Japan  in  2007,  making  Novo
Nordisk the only company in Japan to offer a full portfolio of
modern  insulins.  Novo  Nordisk  has  long  been  the  market
leader in Japan.

In  Europe  and  the  US,  where  Levemir® was  launched  in
2004 and 2006 respectively, it is gaining a solid foothold in
the basal insulin category. Today, it is marketed in 61 countries
worldwide.

Diabetes highlights 2007

n Levemir® launched in Japan.
n European Commission approves use of Levemir® once-daily in 
combination treatment with tablet-based antidiabetics for 
people with type 2 diabetes.

n European Commission approves NovoRapid® for treatment of 
diabetes in the elderly and in people with renal or hepatic 
impairment.

n NovoLog® takes leadership position in the US.
n Once-daily Levemir® gains momentum in the US through 

PREDICTIVETM 303 results and widened outreach to primary care.

n FlexPen® is the most used insulin device in the world.

34

Novo Nordisk Annual Report 2007

53%

was Novo Nordisk’s
estimated share of
the global insulin
market (by volume) 
in 2007.

700

people joined 
Novo Nordisk’s US 
diabetes care sales
team in 2007. 

20%

of the world’s 
elderly population
has diabetes.

61

countries offer
Levemir®, Novo
Nordisk’s once-daily,
soluble, long-acting
basal insulin 
analogue. 

At the meeting of the American Diabetes Association in
2007,  Novo  Nordisk  presented  detailed  results  from  the
Levemir® PREDICTIVETM clinical trial in the US. This six-month
study  included  5,604  persons  with  type  2  diabetes  and
showed that they were able to reduce their blood sugar level
by adjusting their own dosage of Levemir®, compared to dos-
ing adjusted by their primary care physician. This underscores
the simplicity of starting insulin therapy with Levemir®. 

Once-daily use of Levemir®

In 2007, Novo Nordisk received marketing authorisation from
the European Commission for the use of Levemir® once-daily
in  combination  treatment  with  tablet-based  antidiabetics
(OADs) for people with type 2 diabetes. 

During 2007, a number of publications based on clinical
trials, the observational study PREDICTIVETM and reviews 9), all
supported  the  fact  that  once-daily  Levemir® is  effective  in
managing glucose levels in type 2 diabetes.

The Weight of the World

The finding from the PREDICTIVETM study that Levemir® also 
resulted  in  less  weight  gain  is  attracting  attention  from
healthcare professionals. Historically, insulin treatments have
had negative weight implications for patients; an unfortunate
side  effect  which  can  exacerbate  the  problems  associated
with the condition it is intended to improve. 

‘The Weight of the World’, a review of clinical research, tri-
als and surveys regarding weight in diabetes and its impact,
which was conducted by leading diabetes experts, concluded
that  even  a  relatively  modest  weight  loss  can  result  in  im-
proved glycaemic control, reduce the risk of heart disease and
can also increase life expectancy. 

United States – expanded sales force

Novo Nordisk is the only company in the United States – the
world’s largest pharmaceutical market – to offer a complete
portfolio of modern insulins. The company expanded its US
diabetes sales force in 2007 with an additional 700 people,
bringing the total to around 1,900. 

In this fiercely competitive market, Novo Nordisk managed
to achieve a 43% share in the modern insulin market (by vol-
ume)  in  2007,  making  it  the  leader,  measured  by  volume.
Along  with  the  expanded  sales  force,  more  focused  selling
with  greater  responsiveness  to  understanding  the  needs  of
customers, particularly primary care physicians, is driving mar-
ket penetration of Levemir®. 

“The  clinical  data  from  PREDICTIVETM has  strengthened
our  message  to  healthcare  professionals  about  the  advan-
tages  of  Levemir® for  people  with  type  2  diabetes,”  says
Camille Lee, vice president, Diabetes Brand Marketing, Novo

The long-acting basal modern insulin
Levemir® entered new markets in 2007.

Beatriz de Lourdes Gonçalves from 
Belo Horizonte, Brazil, has type 1 diabetes.

Nordisk  Inc.  “In  2007,  NovoLog® (NovoRapid®)  became  the  leading
brand in the rapid-acting category. In addition, Novo Nordisk products
have  at  minimum  80%  coverage  in  the  managed  care  formularies,
which are restricted lists of reimbursable medicines. All of these ele-
ments put us in a strong position in the US diabetes care market,” says
Camille Lee.

36–37) and is expected to be its second- or third-largest within the next
five years. Other key markets are Brazil, Russia, India and Turkey. 

“International  Operations  is  contributing  significantly  to  creating
new growth for Novo Nordisk. Average earnings in the IO countries are
still low, but a growing middle class in countries like China, India and
Brazil is stimulating demand for modern insulins,” says Jesper Høiland,

Europe – modern insulin growth

In Europe, Novo Nordisk continued to increase the market share of its
modern insulins. This was boosted not only by the Levemir® once-daily
approval  with  OADs,  but  also  the  approval  in  Europe  in  2007  of
NovoRapid® for the treatment of diabetes in the elderly and in people
with renal or hepatic impairment.

Since diabetes is a progressive disease, many older people with dia-
betes require more intensive insulin therapy over time. According to the
International  Diabetes  Federation  (IDF),  approximately  20%  of  the
world’s  elderly  population  has  diabetes,  and  the  figure  is  increasing
steadily. 

”We have become the European market leader in modern insulins.
Our next ambition is to bring the benefit of modern insulins to all peo-
ple with diabetes in Europe,” says Kåre Schultz.

Emerging markets – on the move

Novo Nordisk’s International Operations (IO) consists of 142 countries
that between them generate more than 50% of global GDP growth.
These emerging markets are home to more than 85% of the world’s
population and 80% of all people with diabetes in the world – some
183 million in all. Sales of diabetes care products in the region in 2007
grew by 20% measured in local currencies and by 14% in Danish kro-
ner.  China  is  currently  Novo  Nordisk’s  fifth-largest  market  (see  pp

“Leadership in modern insulins is key to realising 
both our vision and our financial targets.”

Kåre Schultz
executive vice president and chief operating officer

senior vice president, International Operations. “If you look at the phar-
maceutical industry as a whole, analysts anticipate significant growth
rates of 10–15% in the emerging markets. Due to our early and sus-
tained presence and our market leadership, Novo Nordisk is in a strong
position to capture a large share of that growth.”

Japan & Oceania – leading the market

With the launch of Levemir® in 2007, Novo Nordisk is the only company
in Japan offering a full portfolio of modern insulins. Novo Nordisk has
long been the market leader in Japan and had 73% of the insulin mar-
ket (by volume) in 2007. Japan, with a population of 130 million people,
is the world’s second-largest pharmaceutical market. Diabetes is a large
and growing public health issue. It is estimated that diabetes currently
affects more than 16 million people in Japan: 8 million have diabetes or
glucose levels indicating diabetes, and 8.8 million have prediabetes.

Novo Nordisk Annual Report 2007

35

Diabetes care Emerging markets

tackling diabetes
on all fronts
in China

China’s rapid economic transformation poses major chal-
lenges to society, and one of these is diabetes. A growing
middle class is adopting Western lifestyles with too little
exercise and diets high in saturated fat – proven risk fac-
tors for diabetes and other chronic diseases. Over weight
and obesity are on the rise, even among children and
youth. Globalisation, an ageing population and urbanisa-
tion are contributing factors to the health crisis.

Nearly 40 million Chinese are estimated to have diabetes, the
second-highest number of people with diabetes in any single
country after India. As a sign that the problem will get worse
before it gets better, 64 million Chinese have impaired glu-
cose tolerance, or prediabetes. At this rate, the International
Diabetes Federation (IDF) predicts that the number of adults
with diabetes in China will reach 46 million by 2025, or 12%
of the worldwide figure. 

This is expected to have a major impact on China’s econo-
my.  The  World  Health  Organization  predicts  that  by  2015,
China’s economy will experience a net loss in national income
from  diabetes  and  cardiovascular  disease  of  558  billion  US
dollars.

Early, long-term presence 

In 1994,  Novo  Nordisk  began  to  invest  in  building  a  strong
presence in China. Today, Novo Nordisk is the market leader in
the  insulin  market  and  is  also  among  the  fastest-growing
pharmaceutical companies in China.

Achieving market leadership is the result of a concerted 

80%

of deaths in China
are attributable to
chronic diseases, 
according to the
Chinese Centre for
Disease Control and
Prevention.

2

million Chinese 
migrate every month
from rural areas to
coastal cities.

effort  to  put  diabetes  on  the  agenda  and  to  present  Novo
Nordisk  as  having  better  products  and  the  most  extensive
knowledge of diabetes. The commitment to change diabetes,
with a focus on education, training and public awareness, has
made Novo Nordisk a trusted partner in China. 

Because the causes of the diabetes pandemic in China are
so complex, Novo Nordisk, together with key opinion-leaders
within  diabetes,  launched  a  study  in  2007  to  examine  the 
socio-economic impact of the condition. This study will look
at the cost and benefit of improved diabetes care using evi-
dence-based research, and will contribute to providing data
that can help build a better understanding of the dynamics of
diabetes. 

Staying focused 

Novo Nordisk China employs 1,250 people, has a production
facility  in  Tianjin  and  a  thriving  R&D  centre  –  the  first  R&D
centre established in China by an international pharmaceuti-
cal company. The Tianjin plant has been expanding its pro-
duction capacity by around 40% a year. 

Novo  Nordisk  is  also  expanding  its  sales  force  in  China, 
extending  its  outreach  beyond  the  biggest  cities  into  many
smaller  cities.  Distribution  and  logistics  are  a  challenge  in 
a  country  as  vast  as  China.  Price  negotiation,  which  takes
place  at  national,  provincial  and  even  city  level,  is  another
challenge. 

Staying in the lead requires constant focus and continued
investments.  There  is  fierce  competition  for  a  share  of  the
growing diabetes market, and Novo Nordisk intends to sus-

Investing 
in scientific 
innovation

Novo Nordisk’s R&D centre in China is located
in  Zhongguancun  Life  Science  Park  just  out-
side Beijing. The centre has been developing
and  expanding  since  2002.  As  an  integrated
part  of  Novo  Nordisk’s  Biopharmaceuticals
Research Unit, the 45 employees work closely
with  R&D  colleagues  in  Denmark.  With  a
strong technology platform within the areas of

36

Novo Nordisk Annual Report 2007

molecular  biology,  protein  chemistry  and  cell
biology,  the  R&D  centre  plays  a  key  role  in
Novo  Nordisk’s  overall  R&D  strategy.  ”China
today is moving towards a very innovative cul-
ture  with  lots  of  opportunity  and  resources
within life sciences,” says Baoping Wang, head
of the centre. He expects that the centre will
soon be able to identify a first new drug dis-
covery project of its own. 

As a further recognition that the company’s
scientific innovation will focus increasingly on
China  in  future  years,  Novo  Nordisk  and  the
Chinese Academy of Sciences signed an agree-

ment  in  2007  establishing  a  joint  research
foundation in China. 

The  aim  of  the  Novo  Nordisk–Chinese
Academy  of  Science  Research  Foundation  is 
to fund or co-fund activities of common inter-
est within the fields of diabetes and biophar-
maceuticals,  including  related  disciplines  and
technologies  such  as  protein  chemistry, 
immunology,  inflammation,  toxicology,  en-
docrinology and drug delivery. Novo Nordisk is
funding 2 million US dollars in support of re-
search into diabetes and biopharmaceuticals. 

Nearly 40 million people in China
are estimated to have diabetes.

The China Health Star Search is a contest for people with diabetes. In quizzes and
presentations they compete on knowledge about how to reach treatment targets.

“With our promise of changing diabetes, we believe
that we are making a difference. That’s why 
many people join us and why many people stay.” 

Ron Christie
general manager, China 

tain  its  market  leadership  by  building  the  market  for  the  company’s
modern  insulins,  maintaining  a  strong  sales  organisation  and  relent-
lessly making the case for earlier detection and improved treatment of
diabetes. 

Novo Nordisk will continue to expand its activities in China. The cur-
rent number of employees is likely to more than double within the next
five years, and Ron Christie, Novo Nordisk’s general manager in China,
is confident of the future direction. ”We believe that within five years
China  will  represent  the  second-  or  third-largest  market  in  Novo
Nordisk,” he says. 

Education is the key 

The first step to improving diagnosis and treatment is education. It is es-
timated that only 25% of people with diabetes in China are diagnosed
and treated; only about 40,000 doctors in the country of 1.3 billion peo-
ple are trained in diabetes care. In 2002, Novo Nordisk established the
National Diabetes Management programme with the Chinese Ministry
of Health. This led, among other things, to the creation of the first-ever
national guidelines for the diagnosis and treatment of diabetes and the
education of doctors in 300 cities. Through Novo Nordisk education pro-
grammes more than 150,000 healthcare professionals in China have re-
ceived training in diabetes care since 2002.

The Novo Nordisk China Health Star Search raised public awareness
by involving more than 40,000 people with diabetes in a contest to
share their positive stories about living with diabetes. It has run in 43
cities and through media coverage reached out to millions of people.
Other  initiatives  include  a  Changing  Diabetes® bus  that  will  cover 
100  cities  over  a  three-year  period  and  a  patient  network  of  some
600,000 members. 

Ongoing medical reform 

Access to national healthcare insurance has been a barrier to improved
care in China. Today, only 12% of Chinese have comprehensive med-
ical healthcare insurance. This is set to change in coming years, with the
Chinese  government  pledging  to  establish  a  medical  service  system
covering all urban and rural Chinese by 2010. In 2007, the Chinese
government extended national health insurance coverage to 32 million
migrant workers. As health insurance spreads and more Chinese peo-
ple get access to advanced pharmaceutical products, the market for
dia betes care is set to grow at an even faster pace. 

Investment in people 

Competition  for  market  share  as  well  as  employees  and  knowledge 
is fierce. To help retain talent, Novo Nordisk prioritises the creation of
attractive  career  opportunities,  but  even  more  importantly,  shared 
values  and  a  corporate  culture  underpin  the  Novo  Nordisk  Way  of
Management. 

In 2007, the Novo Nordisk Peking University International MBA pro-
gramme was established at the prestigious Peking University, offering
Novo Nordisk managers in China a tailored programme to develop busi-
ness knowledge, strategic thinking and leadership. “With our promise
of changing diabetes, we believe that we are making a difference. That’s
why many people join us and why many people stay,” says Ron Christie. 

Novo Nordisk Annual Report 2007

37

Biopharmaceuticals Haemophilia

Enea Atroce is a nine-year-old from Switzerland who has haemophilia.

meeting 
needs in 
haemophilia

1st

haemostasis research
laboratory in the US
dedicated to life-
threatening bleeding
is Novo Nordisk’s 
research facility in
New Brunswick, 
New Jersey, US. 

1

billion US dollars.
When sales of
NovoSeven® hit this
figure in June 2007, 
it became a block-
buster. 

With next-generation successors to NovoSeven® in the
pipeline and several new molecules Novo Nordisk demon-
strates its commitment to offering improved treatment
options for people with haemophilia. 

A  decade  ago,  recombinant  factor  VIIa  (rFVIIa),  the  active 
ingredient in NovoSeven®, dramatically changed the lives of
two boys with haemophilia A who had inhibitors (antibodies)
to coagulation factor VIII and could not control their bleed-
ings. Today, NovoSeven® is the leading treatment for people
with  congenital  haemophilia  with  inhibitors,  about  3,500
people  worldwide.  Novo  Nordisk  is  a  leader  in  developing
therapies to stop or reduce bleeding episodes in haemophilia
patients with inhibitors. Haemophilia is a disabling, inherited
bleeding disorder that has a tremendous medical, social, psy-
chological and financial impact upon patients, their families
and society. There remain many unmet needs in this group of
people.

“It is our intention to develop a range of product improve-
ments for this patient population to address serious unmet
medical needs,” says Anne Prener, corporate vice president,
NovoSeven® Management.

NovoSeven® is used intravenously in the acute treatment
of bleeding episodes and for the prevention of bleeding dur-
ing surgery or invasive procedures in patients with congenital
haemophilia with inhibitors to coagulation factors VIII or IX. 
In  addition,  it  has  been  approved  for  use  in  patients  with 

38

Novo Nordisk Annual Report 2007

acquired haemophilia and other rare bleeding disorders such
as  Glanzmann’s  thrombasthenia  (approved  in  82  countries)
and and FVII deficiency.

Sustaining the lead in haemophilia

NovoSeven® is positioned as the first-line treatment for bleed-
ings in haemophilia patients with inhibitors because of its ef-
ficacy,  safety  profile  and  onset  of  action.  Further  improve-
ments in terms of formulation and dosing have been made,
making NovoSeven® even more convenient, while at the same
time maintaining efficacy and safety profiles. With the main
NovoSeven® patents due to expire in November 2010 (in the
US)  and  February  2011 (in  the  EU),  Novo  Nordisk  is  placing
high priority on sustaining its haemophilia inhibitor portfolio
with  new,  superior,  patent-protected  molecules.  With  the
portfolio  advancements  during  2007,  Novo  Nordisk  is  pro-
gressing well. In 2007, NovoSeven® sales exceeded one billion
US dollars, thereby reaching blockbuster status. “NovoSeven®
is still expected to show growth, albeit at a lower pace,” notes
Jesper Brandgaard, chief financial officer, Novo Nordisk.

Just one infusion

In 2007, NovoSeven® was launched in Europe for single-dose
use (270 µg/kg), making administration of NovoSeven® more
convenient for mild to moderate bleedings. 

The approval means that NovoSeven® can be administered
with just one infusion to treat a bleeding episode. The single
dose  will  help  haemophilia  patients  with  inhibitors  to  cope
with the disruption that multiple intravenous infusions cause
to their lives. In addition, Novo Nordisk has filed for regulatory
approval  of  a  temperature-stable  version  of  NovoSeven® in
Europe as well as in the US. A temperature-stable product is
expected to deliver significant patient benefits, including ease
of access to treatment irrespective of where the patient expe-

riences a bleed, since the product will become portable without the
need for refrigeration. 

Next-generation compounds

To be able to offer better treatment and protect patent rights, Novo
Nordisk is developing a class of future-generation rFVIIa compounds
with improved properties. In 2007, Novo Nordisk initiated a phase 2
study of the short-acting rFVIIa analogue (NN1731). The study is ex-
pected to include around 75 haemophilia patients with inhibitors and
will evaluate both safety and efficacy.

In June, Novo Nordisk initiated a phase 1 study of GlycoPEGylated
factor VIIa, a long-acting version of coagulation factor VIIa (recombinant)
to determine if it will provide long-term prevention of bleeding episodes.
A subcutaneous formulation of rFVIIa is being studied for the treat-

ment of haemophilia patients with inhibitors. 

Novo Nordisk is also actively pursuing the development of several
new  molecules  for  the  treatment  of  haemophilia  patients  with  in-
hibitors. The company has a pipeline of clotting factors destined to be
used in haemophilia and other congenital bleeding disorders. 

NovoSeven® in critical bleedings

Novo  Nordisk  is  currently  exploring  the  potential  of  NovoSeven® for
managing critical bleedings in selected areas where rFVIIa can poten-
tially make a clinical difference to patient outcomes. While several proj-
ects in the pipeline show promise, research in this area suffered a set-
back  in  2007  when  Novo  Nordisk  decided  not  to  pursue  regulatory
approval  for  NovoSeven® in  the  treatment  of  people  suffering  from
bleeding  in  the  brain,  also  known  as  intracerebral  haemorrhage,  or
ICH. Preliminary results of a phase 3 trial confirmed the safety profile
and showed that NovoSeven® reduces bleeding in the brain, but does
not improve long-term clinical outcomes.

Consequently, Novo Nordisk has discontinued its ICH development

“Novo Nordisk is committed to building leadership 
and providing therapeutic improvements for people
with haemophilia.”

Anne Prener
corporate vice president, NovoSeven® Management

programme. Data from the phase 3 clinical trial, as well as the extensive
analyses of the study results that have been conducted, have been sub-
mitted for publication in peer-reviewed journals. With regard to safety,
study  results  were  in  line  with  the  established  safety  profile  of
NovoSeven®. The results came as a disappointment, particularly given
the  encouraging  results  from  the  phase  2  trial.  “We  hoped  that
NovoSeven® could become a treatment for the people who suffer from
ICH, and for whom no effective medical treatment exists,” says Lars
Rebien Sørensen, president and chief executive officer, Novo Nordisk.

NovoSeven® is being studied in a phase 3 trial for treatment of criti-
cal  bleeding  in  trauma  patients.  In  a  completed  phase  2b  study,
NovoSeven® was demonstrated to reduce transfusion needs in patients
with  severe  blunt  trauma.  A  phase  2  safety  study  of  the  use  of
NovoSeven® in  cardiac  surgery  has  been  completed.  The  study  con-
firmed the safety profile known from the cardiac surgery setting and
from  other  studies  of  NovoSeven® outside  of  haemophilia  with  in-
hibitors.  While  the  primary  aim  of  this  trial  was  safety,  the  trial  also
demonstrated the biologic haemostatic effect of NovoSeven®.

Outreach 
projects 
that work

Lack of access to haemophilia care is particularly daunting in the
developing part of the world, where this disease is not a priority. 
It  is  estimated  that  the  disorder  affects  some  600,000  people
globally,  of  whom  an  estimated  two  thirds  live  in  developing
countries. Haemophilia only affects males, and about half of the
patients  may  require  treatment  for  bleeding  episodes  several
times a month. But today, only a small minority in the developed
world – some 30,000 – receive proper treatment.

In many developing countries, young boys with haemophilia
risk spontaneous and severe joint, muscle and internal bleedings
with  complications  such  as  chronic  joint  disease  and  crippling.
Without proper diagnosis and care they may die at an early age.

The Novo Nordisk Haemophilia Foundation (NNHF) was estab-
lished in 2005 as an independent, non-profit entity to address the
significant need to improve treatment of people with haemophilia
in  the  developing  world.  It  funds  programmes  to  improve
haemophilia care and treatment and to raise awareness by focus-
ing on capacity-building, patient education, diagnostic program -
mes and registries in the developing world. With an annual grant
from Novo Nordisk of approximately 10 million Danish kroner it
currently  supports  21  projects  in  South  America,  North  Africa,
Asia,  the  Middle  East  and  Eastern  Europe  in  partnership  with
healthcare authorities, medical professionals, NGOs and patient
organisations. 

The first project to be completed provides a good example. In
Uzbekistan, a relatively small investment from the NNHF led to
training of doctors and nurses and the creation of a diagnostic fa-
cility, resulting in a national screening programme and registry. A
local organisation supported the project and funded a new centre
for the treatment of bleeding disorders.

It is estimated that the NNHF’s work impacts the lives of about
20,000  people  with  haemophilia  in  the  countries  where  it  has
projects.

“We have a social responsibility to reach out to people whose
survival and quality of life depend on proper detection, diagnosis
and  treatment,”  says  Stephen  Robinson,  general  manager,  the
Novo Nordisk Haemophilia Foundation.

See more at nnhf.org

Novo Nordisk Annual Report 2007

39

Biopharmaceuticals Other therapy areas

expanding 
the range of
biopharmaceuticals 

Novo Nordisk’s strategy to expand its biopharmaceuticals
business is two-pronged. While seeking additional uses for
existing products, the company also explores potential
new therapies for neglected medical conditions. 

In 2007, this strategy delivered several successes. These in-
cluded  the  approval  of  new  indications  for  the  company’s 
human growth hormone product Norditropin®, new product
launches within hormone replacement therapy, and a new pi-
lot production facility to spur faster advancement in areas of
unmet  needs  within  inflammation.  The  growth  hormone
business continued in 2007 to steadily penetrate the market,
including  hard-won  success  in  the  competitive  US  market.
With a global market share of approximately 23% in terms of
value, Novo Nordisk ranks second worldwide in growth hor-
mones. In 2007, the company made significant progress to-
wards taking top place. 

New indications for Norditropin®

There is a number of very small patient groups with few, if
any, medical options. For these people, the development of
new treatments is vital. Such was the case with NovoSeven®,
which was developed for a population of 3,500 individuals
with  congenital  haemophilia  (see  p  38).  To  encourage  the 
development  of  treatment  for  rare  disorders  that  may  not
otherwise  be  commercially  viable,  the  US  Food  and  Drug
Administration (FDA) designates drugs that treat fewer than
200,000 US patients with an ‘orphan drug’ status. Having or-
phan  drug  status  in  the  US  means  that  no  other  company 
can promote this new indication for a seven-year period. This
offers  a  win-win  proposition  for  patients,  companies  and 
society. 

In June 2007, Norditropin® received the designation along
with FDA approval for use of Norditropin® in the treatment of
short stature associated with Noonan syndrome. 

Noonan syndrome is defined as an autosomal dominant
genetic syndrome commonly characterised by short stature,
congenital heart defects and characteristic facial features. It is
classified as a rare condition, with a population of less than
200,000  US  patients.  Up  to  80%  of  children  with  Noonan
syndrome  suffer  from  significantly  short  stature,  with  few
treatment options available to help their physical growth. 

The area of paediatric growth hormone treatment is one
where  approval  of  new  indications  is  rare.  In  fact,  the  ap-
proval of Norditropin® is the first new indication approval in
six years within this field. 

Helping girls with Turner syndrome 

In September 2007, Norditropin® also received approval from
the FDA for the treatment of children with short stature asso-
ciated with Turner syndrome. This FDA approval gives physi-

40

Novo Nordisk Annual Report 2007

80%

of children with
Noonan syndrome
have significantly
short stature.

20%

is the annual 
mortality rate for 
US adults in chronic
dialysis.

23%

of the global market
for growth hormones
(in value) makes Novo
Nordisk number two
in this market.

2008

is the year when
Novo Nordisk’s first
projects to treat 
autoimmune diseases
enter clinical trials.

cians in the US the option of dosing up to higher levels than
previously. Turner syndrome is a rare chromosomal condition
caused by complete or partial absence of the second sex chro-
mosome (X chromosome) in females. This occurs in approxi-
mately  one  in  2,500  live  female  births.  Short  stature  is  the
most common feature associated with Turner syndrome and
affects the majority of patients. 

Children born with growth disorders that can be treated
with growth hormone benefit not only in terms of physical
growth but also in terms of their quality of life and well-being,
according  to  data 10) from  Novo  Nordisk’s  group  for  Global
Health Economics and Outcomes Research. 

New hope for dialysis patients 

Norditropin® may  also  have  potential  for  the  treatment  of
complications associated with adult patients in chronic dialy-
sis (APCD). In 2007, Novo Nordisk initiated a phase 3 trial en-
compassing about 2,500 patients worldwide. 

This double-blind, placebo-controlled study evaluates the
impact of growth hormone treatment on the survival rate of
APCD patients following two years’ treatment. Growth hor-
mone treatment is being studied for its ability to increase the
patients’ lean body mass and level of serum albumin, which
have  been  shown  to  be  leading  indicators  for  survival  in
APCD. The study is expected to take around three years to
complete. 

The  annual  mortality  rate  for  adult  patients  in  chronic 
dialysis in the US is a discouraging 20% (17% in Europe and
9–10% in Japan). A number of patients in chronic dialysis suf-
fer from serious malnutrition and frequent inflammation that
no available treatment has been able to remedy. This malnu-
trition-inflammation state has been closely associated with a
higher death rate. 

Worldwide, more than one million people with advanced
kidney disease have to go to hospital several times a week for
dialysis. A few of these people will receive kidney transplants,
but most will be in dialysis for the rest of their lives. This possi-
ble new use of growth hormone would address a significant
unmet medical need for thousands of patients. Novo Nordisk
is currently the only company pursuing this indication. 

Lower-dose HRT products 

Sales  of  Novo  Nordisk  hormone  replacement  therapy  (HRT)
products showed solid growth in 2007. This is in contrast to
the  situation  following  the  publication  of  results  from  the
Women’s Health Initiative in 2002, when sales of HRT prod-
ucts in general, including Novo Nordisk products, declined. 

Novo Nordisk’s position is that HRT should be prescribed at
the lowest effective dose and for the shortest duration consis-
tent with treatment goals and risks for the individual woman.
To help meet patient needs, the company is complementing its

An investment of 350 million Danish kroner – Novo Nordisk’s new pilot plant in Hillerød, Denmark.

Only girls have Turner syndrome.

existing portfolio of HRT products with lower-dose versions of Activelle®
(Activella® in the US, where it was launched in 2007) and Vagifem®. 

New pilot plant 

Novo Nordisk is using its existing knowledge of proteins and autoim-
mune diseases to build a presence within inflammation. 

In 2007, Novo Nordisk boosted its potential to produce proteins for
investigational clinical trials with the inauguration of a new pilot plant
in Hillerød, Denmark, which over the next few years will double the
company’s capacity for producing investigational compounds for clini-
cal  trials  and  enable  Novo  Nordisk  to  move  new  biopharmaceutical
candidates into its pipeline significantly faster. The new plant, a 350
million Danish kroner investment, will be used to develop and manu-
facture new biopharmaceutical products based on proteins produced
in mammalian cells for use in haemostasis and inflammation.

Progress in new areas 

Novo Nordisk is pursuing treatment of autoimmune inflammatory dis-
eases such as rheumatoid arthritis, psoriasis, inflammatory bowel dis-
ease and systemic lupus erythematosus (SLE) because of large unmet
medical  needs  for  which  the  company’s  solid  foundation  of  existing
competences in proteins and delivery devices could offer therapeutic
solutions. In type 1 diabetes, the body’s immune system destroys the in-
sulin-producing  cells  in  the  pancreas,  and  similar  processes  are  the
cause of other autoimmune diseases. The first projects to treat autoim-
mune diseases are ready to enter clinical trials during 2008. 

maceuticals area has been updated. Based on an evaluation of the gen-
eral competence level required, the level of investments needed and the
likelihood of success, Novo Nordisk has decided to increase and focus
activities  on  inflammatory  diseases.  As  a  consequence,  research  and
development activities within oncology will be terminated and resources
applied to the growing inflammation portfolio. Existing oncology proj-

“We are intent on addressing significant unmet 
medical needs wherever we have the competence 
to develop solutions.” 

Lars Rebien Sørensen
president and chief executive officer

ects,  including  the  IL-21  programme  and  the  anti-KIR  project,  are 
expected  to  be  outlicensed.  The  ongoing  development  activities  for
these two projects will continue while discussions with potential new
partners are taking place. The first two compounds targeting inflam-
matory diseases are expected to enter clinical development in 2008.

Immunotherapy is an area where Novo Nordisk is working closely
with partners. Partnerships can stimulate innovation for the benefit of
patients and bridge gaps in fields where Novo Nordisk sees room to
pursue  business  opportunities.  In  2007,  the  company  established  a
new  website  to  set  out  the  company’s  assets  as  a  preferred  biotech
partner for firms with complementary skills. 

The research and development strategy for the emerging biophar-

See novonordisk.com/science. Click: Partnering

Novo Nordisk Annual Report 2007

41

corporate 
governance

Corporate governance refers to the way a company is managed
and the major principles and frameworks that regulate interaction
between the company’s managerial bodies, its owners and other
stakeholders.

Novo Nordisk's values are consistent with principles of good govern-
ance. The Novo Nordisk Way of Management forms the values-based
governance framework for the company and is an integrated part of
the company’s corporate governance (see pp 6–7). 

Governance structure

The company has a two-tier board structure consisting of the Board of
Directors  and  Executive  Management.  The  two  bodies  are  separate,
and no person serves as a member of both.

Shareholder rights

Novo Nordisk’s share capital is divided between A shares and B shares.
All A shares are held by Novo A/S, a Danish public limited liability com-
pany wholly-owned by the Novo Nordisk Foundation, which is a pri-
vate, profit-making, self-governing institution. The B shares are traded
on the stock exchanges in Copenhagen and London, and in the form of
ADRs on the New York Stock Exchange. Each A share carries 10 votes,
whereas each B share carries one vote (see p 50).

Special rights attached to A shares include preemptive subscription
rights in case of an increase of the A share capital, and preemptive pur-
chase rights in case of a sale of A shares and priority dividend if dividend
is below 0.5%, while B shares take priority for dividend between 0.5%
and 5% and B shares take priority for winding-up proceedings.

Novo Nordisk is of the opinion that the current share and ownership
structure is appropriate and preferable for the long-term development

of the company. A study 11) commissioned by the European Commission
concluded in 2007 that control-enhancing mechanisms such as the A
and B share structure are allowed in all European countries investigated
and that they do not have a negative impact on shareholder value cre-
ation. Novo Nordisk believes that the transparency inherent in its share
structure is to the benefit of shareholders, who know in advance the
relative voting power of each share class. The current differentiation of
voting rights cannot be revoked as this would violate the articles of as-
sociation of the Foundation, which have been approved by the Danish
authorities.

Novo Nordisk is not aware of the existence of any agreements be-

tween shareholders on the exercise of votes or control.

Shareholders have the ultimate authority over the company, and ex-
ercise their right to make decisions regarding Novo Nordisk at general
meetings, either in person or by proxy. Resolutions can be passed by a
simple majority, while resolutions to amend the articles are subject to
adoption by at least two thirds of votes cast and capital represented un-
less stricter requirements are imposed by Danish company law. The an-
nual general meeting approves the annual report and any amendments
to the articles. The general meeting elects 4–10 directors plus the audi-
tor. All shareholders may, no later than 1 February, request that propos-
als for resolution be included on the agenda. All shareholders may also
ask questions at the general meetings. Simultaneous interpretation be-
tween English and Danish is available, and the meeting is webcast live. 

The Board of Directors

On behalf of the shareholders, the Board determines the overall strate-
gy and actively contributes to developing the company as a focused
global pharmaceutical company. It supervises Executive Management
in its decisions and operations. The Board may issue new shares or buy
back shares in accordance with authorisations granted by the general
meeting and recorded in the minutes.

The guiding principle in composing the Board is that it should com-
prise individuals whose particular knowledge and experience enables
the Board as a whole to attend to the interests of shareholders, em-
ployees and other stakeholders. 

New board members undergo an induction programme equivalent

Corporate governance 
benchmark 2007

In  2007,  Novo  Nordisk  commissioned  ISS
Corporate  Services  Inc.  (ISS)  to  appraise  the
company’s  corporate  governance  practices
against those of its national, European and US
peers  as  well  as  international  best  practice
standards.

The  ISS  study  confirmed  Novo  Nordisk’s
strong performance in its corporate governance
disclosure practice. It also provided compelling
evidence of Novo Nordisk’s firm commitment
to  good  corporate  governance  and  to  the
maximisation of shareholder value.

ISS also revealed areas where Novo Nordisk
could consider adjustments. Some adjustments
have  already  been  implemented  and  others
will be considered in coming years.

Novo  Nordisk  remains  committed  to  the
general principles of good corporate govern -
ance and aims to enhance its culture so as to
foster  these  principles  at  every  level  of  the 
organisation.

One  recommendation  that  will  be  put  to
the  Annual  General  Meeting  2008  concerns
an adjustment of the threshold for calling an
extraordinary general meeting. So as to bring
this procedure into line with best practice, it is
proposed that the threshold be reduced from
the current 10% of total share capital to 5%.

This  would,  naturally,  simplify  the  process  of
calling an extraordinary general meeting and
would give shareholders greater voice.

Another recommendation in the ISS report,
which  will  also  be  put  to  the  2008  Annual
General Meeting, concerns the Board’s stand-
ing mandate to increase the share capital. Best
practice in this regard is that a board’s ability to
issue B shares without preemptive subscription
rights for current B shareholders is limited to a
maximum of 20% of the share capital. Novo
Nordisk’s Board currently has the right to issue
B  shares  without  preemptive  subscription
rights  to  a  value  corresponding  to  34.1%  of
the share capital. The proposal is to reduce this
to approximately 20%.

42

Novo Nordisk Annual Report 2007

Shareholder information Corporate governance

to two full days during their first year on the board and subsequently
participate in educational activities as required.

and evaluating the competitiveness of the R&D organisation, processes
and projects.

The Board has 11 members, of whom seven are elected by share-
holders at general meetings. Shareholder-elected board members serve
a one-year term and can be re-elected at the general meeting. Board
members must retire at the first general meeting after reaching the age
of 70. A proposal for nomination of shareholder-elected board mem-
bers is presented by the Chairmanship to the Board taking into account
required competences and the result of the self-assessment process. In
nominating candidates, the Chairmanship seeks to achieve a balance

“Transparency, both in terms of corporate governance
practices and the risk management process, should 
be viewed as a precondition for retaining shareholder 
confidence.”

Jesper Brandgaard
executive vice president and chief financial officer

between renewal and continuity. Executive search has helped identify
board members who meet such criteria. 

Four of the shareholder-elected board members are independent as
defined by the Danish Corporate Governance Recommendations, while
three shareholder-elected board members are related to the majority
shareholder  through  board  or  executive  positions,  and  two  of  these
have also previously been executives in Novo Nordisk (see pp 46–47). 
Under Danish law, Novo Nordisk employees in Denmark are entitled
to be represented by half of the total number of board members elected
at the general meeting. Thus, in 2006, employees elected four board
members from among themselves for a four-year term. Board members
elected by the employees have the same rights, duties and responsibili-
ties as shareholder-elected board members.

The Board has appointed a research & development facilitator to as-
sist the Board and Executive Management in preparing the Board’s dis-
cussions in the R&D area. The key tasks are reviewing R&D strategies

Self-assessment

The Board conducts an annual self-assessment procedure to improve
the  performance  of  the  Board  and  its  cooperation  with  Executive
Management.  This  process  is  directed  by  the  Chairman  and  may  be 
facilitated by an external consultant. Written questionnaires form the
basis  for  the  process,  which  evaluates  whether  each  board  member
and executive participates actively in board discussions and contributes
with independent judgement. It is further assessed whether the board
member  is  inspirational  and  whether  the  environment  encourages
open  discussion  at  board  meetings.  The  Audit  Committee  also  con-
ducts an annual self-assessment based on written questionnaires. The
performance of each executive is continuously assessed by the Board,
and once a year the Chairman also conducts a formal interview with
each executive.

Board meetings

The Board ordinarily meets seven times a year, including a strategic ses-
sion over two to three days. In 2007, the Board met eight times and all
board members attended all board meetings and the Annual General
Meeting, with the exception of one member who was absent on one
occasion. By means of a fixed annual calendar, the Board ensures that it
addresses  its  main  tasks  in  a  timely  manner.  With  the  exception  of
agenda items reserved for the Board’s internal discussion at each meet-
ing, executives attend and may speak, without voting rights, at board
meetings to ensure that the Board is adequately informed of the com-
pany’s operations. Executives’ regular feedback from meetings with in-
vestors  allows  board  members  an  insight  into  major  shareholders’
views of Novo Nordisk.

Chairmanship

A chairman and a vice-chairman elected by the Board from among its
members form the Chairmanship of the Board. They held eight meet-
ings in 2007. The Chairmanship carries out administrative tasks, such
as planning board meetings to ensure a balance between overall strat-

The Novo Nordisk model 
for corporate governance

Framework

Governance structure

Assurance

Codes and 
regulations

Novo Nordisk 
Way of Management

Risk management

Internal controls

Shareholders

I

Board of Directors
h x
I

I

I

Chairmanship

Audit Committee

I

Executive Management

I

Organisation

Financial and 
non-financial audit

Facilitation

Organisational 
audit

Quality audit

The Novo Nordisk corporate governance model sets the direction and is the framework within which the
com pany is managed (see also pp 6–7). 

Corporate governance codes
and practices

Novo  Nordisk  is  in  compliance  with  the  Danish
Corporate Governance Recommendations and is –
as  a  foreign-listed  issuer  –  in  general  compliance
with  the  corporate  governance  standards  of  the
stock exchanges in London and New York, where
the Novo Nordisk B shares and ADRs respectively,
are listed:
n OMX Nordic Exchange Copenhagen 

Danish Corporate Governance 
Recommendations (2005)
n New York Stock Exchange

Corporate Governance Standards (2006)

n London Stock Exchange 

The Combined Code (2006)

The  applicable  codes  and  a  detailed  review  of 
Novo  Nordisk’s  compliance  are  available  at
novonordisk.com/about_us. 
Click: Corporate_governance/compliance

Novo Nordisk Annual Report 2007

43

Shareholder information Corporate governance and executive remuneration

egy-setting and financial and managerial supervision of the company. It
also reviews the fixed asset investment portfolio. Other tasks include
recommending the remuneration of directors and executives and sug-
gesting candidates for election by the general meeting. In practice, the
Chairmanship has the role and responsibility of a nomination commit-
tee and a remuneration committee.

Audit Committee

The Audit Committee has three members elected by the Board from
among its members. All members qualify as independent as defined 
by the US Securities and Exchange Commission (SEC). One member is
designated  as  chairman  and  two  members  are  designated  as  Audit
Committee  financial  experts.  One  member  is  not  regarded  as  inde-
pendent under the Danish Corporate Governance Recommendations.
In 2007, the Audit Committee held four meetings and all members par-
ticipated in all meetings. 

The  Audit  Committee  assists  the  Board  with  oversight  of  a)  the 
external auditor, b) the internal auditors, c) the procedure for handling
complaints regarding accounting, internal controls, auditing or financial
reporting matters (‘whistleblower function’), d) the accounting policies
and e) internal controls systems. The Audit Committee also undertakes

a post-completion review of fixed asset investments previously approved
by the Board.

Executive Management  

Executive Management is responsible for the day-to-day management
of the company. It consists of the president and chief executive officer,
and four other executives (see p 48). 

Executive Management’s responsibilities include organisation of the
company as well as allocation of resources, determination and imple-
mentation  of  strategies  and  policies,  direction-setting  and  ensuring
timely  reporting  and  provision  of  information  to  the  Board  and  the
stakeholders of Novo Nordisk. Executive Management meets regularly
and at least once a month. The Board appoints Executive Management
and determines its remuneration. The Chairmanship reviews the per-
formance of the executives. As part of the Organisational Audit process
the Chairmanship identifies successors to executives and presents the
names of such candidates to the Board for approval.

Assurance

External  audit  and  assurance The  annual  report  and  the  internal

executive 
remuneration

Novo Nordisk’s remuneration policy for its Board of Directors and
Executive Management covers both fixed and incentive-based 
payment. It aims to attract, retain and motivate board members
and executives. 

Remuneration levels are designed to be competitive and to align the in-
terests of the board members and executives with those of the share-
holders. In light of recent changes in Danish legislation, Novo Nordisk
will  present  its  guidelines  for  incentive-based  remuneration  for  ap-
proval at the Annual General Meeting 2008. 

Board members

Remuneration  of  the  Board  of  Directors  is  aligned  with  other  major
Danish companies, and the Board regularly reviews board fees based
on  recommendations  from  the  Chairmanship.  See  board  members’
fees for the year 2007 on p 81.

The remuneration of the board members is approved by the annual
general meeting in connection with the approval of the annual report.
Changes in the board fees will be announced at a general meeting in
advance of being presented for approval.

Each board member receives a fixed fee per year. Ordinary board
members receive a fixed amount (the base fee) while the Chairmanship
receives a multiplier thereof: the chairman receives 2.5 times the base
fee and the vice-chairman 1.5 times.

Service on the Audit Committee entitles members to additional pay-
ment: the Audit Committee chairman receives 1.25 times the base fee
and Audit Committee members receive 0.5 times.

Individual board members may take on specific ad hoc tasks outside
the normal duties assigned by the Board. In such cases the Board deter-
mines a fixed fee for the work.

44

Novo Nordisk Annual Report 2007

Expenses, such as travel and accommodation in relation to board
meetings as well as relevant training, are reimbursed. Board members
are not offered stock options, warrants or other incentive schemes. 

Executives

Executive remuneration is proposed by the Chairmanship and subse-
quently approved by the Board. See executive pay for 2007 on p 81.

Levels are evaluated annually against a Danish benchmark of large
companies  with  international  activities.  This  information  is  supple-
mented by information on remuneration levels for similar positions in
the international pharmaceutical industry. To ensure comparability, ex-
ecutive positions are evaluated in accordance with an international po-
sition evaluation system which, among other parameters, includes and
reflects  the  development  of  the  company  size  measured  in  terms  of
company revenue and number of employees.

The remuneration package consists of a fixed base salary, a short-
term  cash  bonus,  a  long-term  share-based  incentive,  pensions  and
non-monetary benefits. For executives being expatriated at the request
of the company, the remuneration package is based on current Danish 
remuneration  levels,  including  pension  entitlements,  while  a  specific
expatriation package is added for the period of expatriation. 

The  short-term  incentive  programme  may  result  in  a  maximum 
payout per year equal to four months’ fixed base salary plus pension
contribution. The long-term incentive programme may result in a max-
imum grant per year equal to eight months’ fixed base salary plus pen-
sion contribution. Consequently, the aggregate maximum amount that
may be granted as incentives for a given year is equal to 12 months’
base salary plus pension contribution. 

Fixed base salary 

The fixed base salary for each executive accounts for between 40% and
60% of the total value of the remuneration package.

Short-term incentive programme 

The short-term incentive programme consists of a cash bonus that is
linked to the achievement of a number of predefined functional and in-

controls over financial reporting processes are audited by an external
auditor elected by the annual general meeting. The auditor acts in the
interest of the shareholders, as well as the public (see auditor’s report 
p 114). The auditor reports any significant findings regarding account-
ing  matters  and  any  significant  internal  control  deficiencies  via  the
Audit Committee to the Board and in the auditor’s long-form report.

Furthermore, Novo Nordisk voluntarily includes an auditor assurance

report for non-financial reporting in its annual report (see p115).

Internal audit

The internal audit function provides independent and objective assur-
ance primarily within internal control and governance. To ensure that
the  function  works  independently  of  management,  its  charter,  audit
plan and budget are approved by the Audit Committee. The head of in-
ternal audit is appointed by and reports to the Audit Committee.

Risk management

Executive  Management  is  responsible  for  the  risk  management
process, including risk identification, assessment of likelihood and po-
tential impact, and initiation of mitigating actions. 

Assessing and articulating risks, whether financial or reputational,
can improve decision-making. Novo Nordisk has developed an integrat-
ed and systematic risk reporting approach. To simplify the process it is
aligned with existing reporting and recurs on a quarterly basis. It is de-
signed to ensure that key business risks are identified, assessed and re-
ported  to  Novo  Nordisk’s  Executive  Management  and  Board  of
Directors (see p 9).

Internal control  

Novo Nordisk is in compliance with the Sarbanes–Oxley Act section 404,
which requires detailed documentation of the design and operation of
financial reporting processes. Novo Nordisk must ensure that there are
no material weaknesses in the internal controls that could lead to a ma-
terial misstatement in its financial reporting. The company’s conclusion
and the auditor’s evaluation of these processes are included in its Form
20-F filing to the US Securities and Exchange Commission. 

See a description of other assurance mechanisms on pp 6–7. 

dividual business targets for each executive. The targets for the chief
executive officer are fixed by the chairman of the Board while the tar-
gets for the executive vice presidents are fixed by the chief executive of-
ficer. The chairman of the Board evaluates the degree of target achieve-
ment for each executive, and cash bonuses for a financial year – if any –
are paid at the beginning of the subsequent financial year. 

Long-term incentive programme 

Each year in January the Board decides whether or not to establish a
long-term incentive programme for that calendar year. 

The long-term incentive programme is based on an annual calcula-
tion of shareholder value creation as compared to the budgeted per-
formance for the year.

In line with Novo Nordisk’s long-term financial targets, the calcula-
tion of shareholder value creation is based on reported operating prof-
it after tax reduced by a WACC-based (weighted average cost of capi-
tal) return requirement on average invested capital. 

A proportion of the calculated shareholder value creation is allocated
to  a  joint  pool  for  the  participants,  which  in  addition  to  Executive
Management includes the other members of the Senior Management
Board. 

For executives the joint pool operates with a yearly maximum alloca-
tion per participant equal to eight months’ fixed base salary plus pen-
sion contribution.

The joint pool may, subject to the Board’s assessment, be reduced in
the event of a lower than planned performance in significant research
and development projects and key sustainability projects. Targets for
non-financial  performance  related  to  sustainability  and  research  and
development projects may include achievement of certain milestones
within set dates.

Once the joint pool has been approved by the Board, the total cash
amount is converted into Novo Nordisk B shares at market price. The
market price is calculated as the average trading price for Novo Nordisk
B shares on the OMX Nordic Exchange Copenhagen in the open trad-
ing window following the release of financial results for the year prior
to the bonus year.

The shares in the joint pool are allocated to the participants on a 

pro rata basis: the chief executive officer participates with three units,
executive  vice  presidents  participate  with  two  units  each  and  other
members of the Senior Management Board participate with one unit
each. The shares in the joint pool for a given year are locked up for
three years before they are transferred to the participants. Upon resig-
nation during the lock-up period by a participant, the shares will remain
in the joint pool to the benefit of the other participants.

In the lock-up period, the Board may remove shares from the joint
pool in the event of lower than planned value creation in subsequent
years  if,  for  example,  the  economic  profit  falls  below  a  predefined
threshold compared to the budget for a particular year. 

In the lock-up period the value of the joint pool will change depen -
dent upon the development in the share price, and consequently the
interests  of  the  participants,  including  the  members  of  Executive
Management, are aligned with those of the shareholders.

Pension

The pension contribution is between 25% and 30% of the fixed base
salary including bonus.

Non-monetary benefits 

Non-monetary benefits such as company car, phone etc are negotiated
with each executive individually.

Severance payment

In addition to their notice period executives are entitled, in the event of
termination,  whether  by  Novo  Nordisk  or  by  the  individual  due  to  a
merger, acquisition or takeover of Novo Nordisk, to a severance payment
of 36 months’ fixed base salary plus pension contribution. In the event
of termination by Novo Nordisk for other reasons, the severance pay-
ment is three months’ fixed base salary plus pension contribution per
year of employment as an executive, but in no event less than 12 and
no more than 36 months’ fixed base salary plus pension contribution.

Novo Nordisk Annual Report 2007

45

Sten Scheibye      

Göran A Ando      

Kurt Briner      

Henrik Gürtler      

Johnny Henriksen      

Niels Jacobsen      

Anne Marie Kverneland      

Kurt Anker Nielsen

Kurt Briner

Kurt  Briner  works  as  an  independent  consultant  to  the  pharmaceutical  and
biotech industries and is a board member of OM Pharma, Switzerland, Progenics
Pharmaceuticals Inc, US, and GALENICA SA, Switzerland. From 1988 to 1998, he
was president and CEO of Sanofi Pharma, France. He has been chairman of the
European Federation of Pharmaceutical Industries and Associations (EFPIA).

Mr Briner holds a Diploma of the Commercial Schools of Basel and Lausanne,

Switzerland.

Mr Briner was elected to the Board of Novo Nordisk A/S in 2000 and has been
re-elected several times, most recently in 2007. His term as a board member ex-
pires in March 2008.

Mr Briner is regarded as an independent* board member.
Mr Briner is a Swiss national, born on 18 July 1944.

Henrik Gürtler

Henrik Gürtler has been president and CEO of Novo A/S, Denmark, since 2000.
He  was  employed  by  Novo  Industri  A/S,  Denmark,  as  an  R&D  chemist  in  the
Enzymes Division in 1977.

After a number of years in various specialist and managerial positions within
this area, Mr Gürtler was appointed corporate vice president of Human Resource
Development in Novo Nordisk A/S in 1991, and in 1993 he was appointed corpo-
rate vice president of Health Care Production. In 1996, he became a member of
Corporate  Management  of  Novo  Nordisk  A/S  with  special  responsibility  for
Corporate Staffs.

Mr  Gürtler  is  chairman  of  the  boards  of  Novozymes  A/S  and  Copenhagen
Airports  A/S,  both  Denmark.  He  is  vice-chairman  of  the  Board  of  COWI  A/S,
Denmark, and a member of the Board of Brødrene Hartmanns Fond, Denmark.

Mr Gürtler has an MSc in Chemical Engineering from the Technical University

of Denmark from 1976.

Mr  Gürtler  was  elected  to  the  Board  of  Novo  Nordisk  A/S  in  2005  and  re-

elected in 2006 and 2007. His term as a board member expires in March 2008.

Mr  Gürtler  is  not  regarded  as  an  independent*  board  member  due  to  his 
former position as an executive in Novo Nordisk A/S and his present position as
president and CEO of Novo A/S.

Mr Gürtler is a Danish national, born on 11 August 1953.

Sten Scheibye
Chairman of the Board of Directors 

Sten Scheibye is chairman of the Board of Directors of Novo Nordisk A/S. Since
1995, he has been president and CEO of Coloplast A/S, Denmark. 

Besides being a member of the boards of various Coloplast companies, Mr
Scheibye is a member of the Board of Danske Bank A/S, Denmark. Furthermore,
he  holds  a  seat  on  the  Central  Board  and  the  Executive  Committee  of  the
Confederation of Danish Industries.

Mr Scheibye has an MSc in Chemistry and Physics from 1978 and a PhD in
Organic Chemistry from 1981, both from the University of Aarhus, Denmark,
and a BComm from the Copenhagen Business School, Denmark, from 1983. Mr
Scheibye is also an adjunct professor of applied chemistry at the University of
Aarhus.

Mr Scheibye was elected to the Board of Novo Nordisk A/S in 2003 and has
been re-elected several times, most recently in 2007. His term as a board mem-
ber expires in March 2008.

Mr Scheibye is regarded as an independent* board member.
Mr Scheibye is a Danish national, born on 3 October 1951.

Göran A Ando
Vice-chairman of the Board of Directors 

Göran A Ando, MD, is vice-chairman of the Board of Directors of Novo Nordisk
A/S. Dr Ando was CEO of Celltech Group plc, UK, until 2004. He joined Celltech
from Pharmacia, now Pfizer, US, where he was executive vice president and pres-
ident of R&D with additional responsibilities for manufacturing, IT, business de-
velopment and M&A from 1995 to 2003.

From 1989 to 1995, Dr Ando was medical director, moving to deputy R&D 
director and then R&D director of Glaxo Group, UK. He was also a member of the
Glaxo Group Executive Committee.

Dr  Ando  is  a  specialist  in  general  medicine  and  a  founding  fellow  of  the
American College of Rheumatology in the US. Dr Ando serves as chairman of the
boards  of  Novexel  SA,  France,  and  Inion  Oy,  Finland,  as  vice-chairman  of  the
Board  of  S*Bio  Pte  Ltd,  Singapore,  and  as  a  board  member  of  Novo  A/S,
Denmark, Bio*One Capital Pte Ltd, Singapore, A-Bio Pharma Pte Ltd, Singapore,
NicOx SA, France, Enzon Pharmaceuticals, Inc, US, and EUSA Pharma, UK.

Dr Ando qualified as a medical doctor at Linköping Medical University, Sweden,

in 1973 and as a specialist in general medicine at the same institution in 1978.

Dr Ando was elected to the Board of Novo Nordisk A/S in 2005 and re-elected
in 2006 and 2007. His term as a board member expires in March 2008. Dr Ando
is  designated  Research  and  Development  Facilitator  by  the  Board  of  Novo
Nordisk A/S.

Dr Ando is not regarded as an independent* board member due to his mem-

bership of the Board of Novo A/S.

Dr Ando is a Swedish national, born on 6 March 1949.

46

Novo Nordisk Annual Report 2007

Shareholder information Board of Directors

Kurt Anker Nielsen

Kurt Anker Nielsen is a former CFO and deputy CEO of Novo Nordisk A/S and a
former CEO of Novo A/S. He serves as vice-chairman of the Board of Novozymes
A/S and as a member of the Board of Directors of the Novo Nordisk Foundation,
LifeCycle Pharma A/S, Denmark, and ZymoGenetics, Inc, US. He is chairman of
the Board of Reliance A/S, Denmark, and a member of the boards of StatoilHydro
ASA, Norway, and Vestas Wind Systems A/S, Denmark. In LifeCycle Pharma A/S,
ZymoGenetics, Inc, StatoilHydro ASA and Vestas Wind Systems A/S he is also the
elected Audit Committee chairman. Mr Nielsen serves as chairman of the Board
of Directors of Collstrup’s Mindelegat, Denmark.

Mr Nielsen has an MSc in Commerce and Business Administration from the

Copenhagen Business School, Denmark, from 1972.

Mr Nielsen was elected to the Board of Novo Nordisk A/S in 2000 and has been
re-elected several times, most recently in 2007. His term as a board member ex-
pires in March 2008.

Mr Nielsen is chairman of the Audit Committee at Novo Nordisk A/S and is also

designated as Audit Committee financial expert.

Mr Nielsen qualifies as an independent Audit Committee member as defined
by the US Securities and Exchange Commission (SEC). He is not regarded as an
independent*  board  member  under  the  Danish  Corporate  Governance
Recommendations due to his former position as an executive in Novo Nordisk
A/S and his membership of the Board of the Novo Nordisk Foundation.

Mr Nielsen is a Danish national, born on 8 August 1945.

Søren Thuesen Pedersen    

Stig Strøbæk    

Jørgen Wedel

Johnny Henriksen

Søren Thuesen Pedersen

Johnny  Henriksen  has  been  an  employee-elected  member  of  the  Board  of
Directors of Novo Nordisk A/S since 2002 and was re-elected in 2006. His term as
a board member expires in March 2010.

He joined Novo Nordisk in January 1986 and currently works as an environ-

mental adviser in Product Supply.

Søren Thuesen Pedersen has been an employee-elected member of the Board of
Directors of Novo Nordisk A/S since 2006 and a member of the Board of Directors
of the Novo Nordisk Foundation since 2002. His term as a board member of Novo
Nordisk A/S expires in March 2010.

Mr Pedersen is currently working as a specialist in Global Quality Development.

Mr  Henriksen  has  an  MSc  in  Biology  from  the  University  of  Copenhagen,

He joined Novo Nordisk in January 1994.

Denmark, from 1977.

Mr Pedersen has a BSc in Chemical Engineering from the Danish Academy of

Mr Henriksen is a Danish national, born on 19 April 1950.

Engineers from 1988.

Mr Pedersen is a Danish national, born on 18 December 1964.

Niels Jacobsen

Niels Jacobsen has been president and CEO of William Demant Holding A/S and
Oticon A/S, both Denmark, since 1998.

Mr Jacobsen is a board member of A.P. Møller - Mærsk A/S, Denmark, and is
also a board member of a number of companies wholly or partly owned by the
William Demant Group, including Sennheiser Communications A/S, Himsa A/S
(chairman), Himsa II A/S, Hearing Instrument Manufacturers Patent Partnership
A/S (chairman), William Demant Invest A/S (chairman), all in Denmark, and Össur
hf. (chairman), Iceland. Mr Jacobsen also holds a seat on the Central Board of the
Confederation of Danish Industries.

Stig Strøbæk

Stig Strøbæk has been an employee-elected member of the Board of Directors of
Novo Nordisk A/S and of the Board of Directors of the Novo Nordisk Foundation
since 1998. Mr Strøbæk was re-elected by the employees in 2002 and in 2006.
His term as a board member expires in March 2010.

He is currently working in Product Supply as an electrician.
Mr Strøbæk has a diploma as an electrician. He also has a diploma in further
training for board members from the Danish Employees’ Capital Pension Fund
(LD) from 2003.

Mr  Jacobsen  has  an  MSc  in  Business  Administration  from  the  University  of

Mr Strøbæk is a Danish national, born on 24 January 1964.

Aarhus, Denmark, from 1983.

Mr Jacobsen was elected to the Board of Novo Nordisk A/S in 2000 and has
been re-elected several times, most recently in 2007. His term as a board mem-
ber expires in March 2008.

Mr Jacobsen is a member of the Audit Committee at Novo Nordisk A/S and is

designated as Audit Committee financial expert.

Mr Jacobsen qualifies as an independent Audit Committee member as defined
by  the  US  Securities  and  Exchange  Commission  (SEC)  and  is  regarded  as  an 
independent* board member under the Danish Corporate Governance recom-
mendations. 

Mr Jacobsen is a Danish national, born on 31 August 1957.

Anne Marie Kverneland

Anne Marie Kverneland has been an employee-elected member of the Board of
Directors of Novo Nordisk A/S since 2000. She was re-elected by the employees
in 2002 and in 2006. Her term as a board member expires in March 2010.

Ms Kverneland joined Novo Nordisk in July 1981. She works as a laboratory

technician in R&D.

Ms  Kverneland  has  a  degree  in  medical  laboratory  technology  from  the

Copenhagen University Hospital, Denmark, from 1980.

Ms Kverneland is a Danish national, born on 24 July 1956.

Jørgen Wedel

Jørgen Wedel was executive vice president of the Gillette Company, US, until
2001. He was responsible for Commercial Operations, International, and was a
member of Gillette’s Corporate Management Group. Since 2004, he has been a
board member of ELOPAK AS, Norway.

Mr  Wedel  has  an  MSc  in  Commerce  and  Business  Administration  from  the
Copenhagen  Business  School,  Denmark,  from  1972,  and  an  MBA  from  the
University of Wisconsin, US, from 1974.

Mr Wedel was elected to the Board of Novo Nordisk A/S in 2000 and has been
re-elected several times, most recently in 2007. His term as a board member ex-
pires in March 2008. Mr Wedel is a member of the Audit Committee at Novo
Nordisk A/S.

Mr Wedel qualifies as an independent Audit Committee member as defined 
by  the  US  Securities  and  Exchange  Commission  (SEC)  and  is  regarded  as  an 
independent* board member under the Danish Corporate Governance recom-
mendations. 

Mr Wedel is a Danish national, born on 10 August 1948.

* In accordance with Section V4 of Recommendations for corporate governance

designated by the OMX Nordic Exchange Copenhagen.

Novo Nordisk Annual Report 2007

47

Shareholder information Executive Management

Lars Rebien Sørensen       

Jesper Brandgaard       

Lise Kingo       

Kåre Schultz       

Mads Krogsgaard Thomsen

Lars Rebien Sørensen
President and chief executive officer (CEO) 

Lars Rebien Sørensen joined Novo Nordisk’s Enzymes Marketing in 1982. Over the
years, he was stationed in several countries, including the Middle East and the
US.  Mr  Sørensen  was  appointed  member  of  Corporate  Management  in  May
1994 and given special responsibility within Corporate Management for Health
Care in December 1994. He was appointed president and CEO in November 2000.
Mr Sørensen is a member of the Board of ZymoGenetics, Inc, US, and DONG
Energy A/S, Denmark, as well as a member of the Bertelsmann AG Supervisory
Board, Germany. Mr Sørensen received the French award Chevalier de l’Ordre
National de la Légion d’Honneur in 2005. 

Mr  Sørensen  has  an  MSc  in  Forestry  from  the  University  of  Copenhagen,
Denmark, from 1981, and a BSc in International Economics from the Copenhagen
Business School, Denmark, in 1983. Since October 2007, Mr Sørensen has been
adjunct professor at the Life Sciences Faculty of the University of Copenhagen.

Mr Sørensen is a Danish national, born on 10 October 1954.

Jesper Brandgaard
Executive vice president and chief financial officer (CFO)

Jesper Brandgaard joined Novo Nordisk in 1999 as corporate vice president of
Corporate  Finance  and  was  appointed  CFO  in  November  2000.  He  serves  as
chairman of the boards of NNE Pharmaplan A/S and NNIT A/S, both Denmark,
and is also vice-chairman of the Board of SimCorp A/S, Denmark. 

Mr Brandgaard has an MSc in Economics and Auditing from 1990 as well as an

MBA from 1995, both from the Copenhagen Business School, Denmark. 

Mr Brandgaard is a Danish national, born on 12 October 1963.

Lise Kingo
Executive vice president and chief of staffs (COS)

Lise Kingo joined Novo Nordisk’s Enzyme Promotion in 1988 and over the years
worked to build up the company’s Triple Bottom Line approach. In 1999, she was
appointed corporate vice president, Stakeholder Relations. She was appointed
executive vice president, Corporate Relations, in March 2002. 

Ms Kingo is a member of the Board of GN Store Nord A/S, Denmark, and asso-
ciate  professor  at  the  Medical  Faculty,  Vrije  Universiteit,  Amsterdam,  the
Netherlands.

Ms  Kingo  has  a  BA  in  Religions  and  a  BA  in  Ancient  Greek  Art  from  the
University of Aarhus, Denmark, from 1986, a BComm in Marketing Economics
from the Copenhagen Business School, Denmark, from 1991, and an MSc in
Responsibility and Business Practice from the University of Bath, UK, from 2000. 

Ms Kingo is a Danish national, born on 3 August 1961.

Kåre Schultz
Executive vice president and chief operating officer (COO)

Kåre  Schultz  joined  Novo  Nordisk  in  1989  as  an  economist  in  Health  Care,
Economy & Planning. In November 2000, he was appointed chief of staffs. In
March 2002, he took over the responsibility of COO. Mr Schultz is a member of
the Board of LEGO A/S, Denmark.

Mr  Schultz  has  an  MSc  in  Economics  from  the  University  of  Copenhagen,

Denmark, from 1987. 

Mr Schultz is a Danish national, born on 21 May 1961.

Mads Krogsgaard Thomsen
Executive vice president and chief science officer (CSO)

Mads Krogsgaard Thomsen joined Novo Nordisk in 1991. He was appointed CSO
in November 2000. He sits on the editorial boards of international journals and is
a member of the Board of Governors of the Technical University of Denmark. He
is also a non-executive director of the Board of Cellartis AB, Sweden. 

Dr Thomsen has a DVM from the University of Copenhagen, Denmark, from
1986, where he also obtained a PhD in 1989 and a DSc in 1991, and became 
adjunct  professor  of  pharmacology  in  2000.  He  is  a  former  president  of  the
National Academy of Technical Sciences (ATV), Denmark. 

Dr Thomsen is a Danish national, born on 27 December 1960.

Other members of the 
Senior Management Board

Jesper Bøving – CMC Supply
Kim Bundegaard – Facilitation and Group Internal Audits
Mariann Strid Christensen – Global Quality *)
Flemming Dahl – DAPI Biopharmaceuticals
Claus Eilersen – Japan & Oceania
Peter Bonne Eriksen – Regulatory Affairs
Lars Green – Corporate Finance

Jesper Høiland – International Operations
Per Jansen – NNS *)
Lars Fruergaard Jørgensen – IT & Corporate Development
Terje Kalland – Biopharmaceuticals Research Unit
Lars Guldbæk Karlsen – Global Development **)
Jesper Kløve – Devices & Sourcing
Per Kogut – NNIT
Peter Kurtzhals – Diabetes Research Unit
Lars Christian Lassen – Corporate People & Organisation

Ole Ramsby – Legal Affairs
Jakob Riis – International Marketing **)
Martin Soeters – North America **)
Kim Tosti – Diabetes Finished Products
Per Valstorp – Product Supply
Hans Ole Voigt – NNE Pharmaplan

**) Until 31 December 2007.
**) Takes new position as of 1 January 2008.

48

Novo Nordisk Annual Report 2007

Shareholder information Shares

shares and 
capital structure

Novo Nordisk aims at communicating openly with stakeholders
about the company’s financial and business development as well
as strategies and targets. Through active dialogue, the company
seeks to ensure fair and efficient pricing of its shares.

To keep investors updated on financial and operating performance as
well  as  the  progress  of  clinical  programmes,  Executive  Management
and Investor Relations travel extensively to meet institutional investors
and  attend  investor  conferences  after  each  quarterly  financial 
announcement.

This ensures that all investors with a major holding of Novo Nordisk
shares can attend meetings on a regular basis and that a high number
of smaller investors or potential investors also have access. Roadshows
are  concentrated  on,  but  not  limited  to,  major  European  and  North
American financial centres.

A wide range of other investor activities are held during the year.
Investors and financial analysts are welcome to visit Novo Nordisk at the
headquarters in Bagsværd, Denmark, as well as at regional headquar-
ters.  In  2007,  meetings  with  investor  groups  were  held  at  regional
headquarters  in  Princeton,  US,  in  Bangalore,  India,  and  in  Moscow,
Russia.

Furthermore, investors and analysts are invited every year to presen-
tations of the most recent scientific results in connection with the two
major  medical  diabetes  conferences,  ADA  and  EASD.  In  November
2007,  a  one-day  tour  of  Novo  Nordisk’s  largest  production  site  was
arranged. This visit to the Kalundborg site gave investors and analysts
insight into the production processes of biologics and an understand-
ing of ongoing efforts to optimise production processes.

Share price performance

In 2007, in line with share price appreciation and in order to enhance
liquidity, Novo Nordisk’s Board of Directors approved a stock split of the
company’s  B  shares.  This  2:1  split  took  effect  on  3  December  for 
B shares traded on the OMX Nordic Exchange Copenhagen, and on the

London Stock Exchange. Novo Nordisk’s ADRs listed on the New York
Stock Exchange were split on 17 December.

Between the closing price of 2006 and 30 November 2007 (the last
day of trading before the stock split), the price of the Novo Nordisk 
B share increased by 38% to DKK 647 from DKK 470.5. In December,
following  the  stock  split,  the  share  price  rose  by  4%,  thus  the  total 
increase for 2007 was 42%. This was significantly better than the 2007
performance  of  the  OMX  Copenhagen  20  Index,  up  5%,  and  the 
MSCI Europe Health Care Index, down 11%, both measured in DKK.
Measured in USD, the price of the Novo Nordisk B share increased by
58%,  which  compared  favourably  with  a  USD  return  of  5%  for  the
MSCI US Health Care Index.

Novo Nordisk’s positive share price development is perceived as a re-
flection of the company’s position in a growth market, strong operating
performance  and  ongoing  progress  in  research  and  development.  In
2007, operating performance was bolstered by solid sales growth (re-
ported sales 8%; sales measured in local currencies 13%) driven by the
strategically significant modern insulin products. Substantial productivity
increases,  achieved  through  the  production  efficiency  improvement
programme cLean®, also contributed. These factors led to an improve-
ment in the gross margin of around 130 basis points in 2007.

Within research and development, the results of the phase 3 pro-
gramme  intended  for  regulatory  filing  outside  Japan  for  the  human
GLP-1 analogue liraglutide are believed to have made a positive impact
on the share price. Factors on the negative side were the NovoSeven®
ICH phase 3 results, which did not support a filing for this indication,
and unfavourable currency developments for some of Novo Nordisk’s
key invoicing currencies, including the US dollar.

Capital structure

The Board of Directors believes that the current capital and share struc-
tures of Novo Nordisk serve the interests of the shareholders and the
company. In the event of excess capital after the funding of organic
growth opportunities and potential acquisitions, Novo Nordisk’s guid-
ing policy is to return capital to investors through dividend payments
and share repurchase programmes.

As decided at the Annual General Meeting 2007, a reduction of the
company’s B share capital, corresponding to approximately 4% of the
total share capital, was effected in June 2007 by cancellation of treasury
shares.

Breakdown of shareholders

% of capital
(% of votes, excl treasury shares)

Geographical distribution
of share capital

Price development and monthly turnover of Novo Nordisk’s B shares 
on the OMX Nordic Exchange Copenhagen 2007

% of capital

DKK

500

400

300

200

100

DKK billion

15

12

09

06

03

Novo A/S  26% (71%)
Novo Nordisk A/S  4% (0%)
The Capital Group Companies  15%* (6%)
Other  55% (23%)

*) As disclosed by The Capital Group Companies 

on 10 December 2007.

Denmark  54%
UK  17%
North America  24%
Other  5%

Jan

Feb

Mar

Apr May

June

July

Aug

Sep

Oct

Nov

Dec*

Novo Nordisk’s B shares (prices in DKK)
Turnover of B shares in DKK billion

* Historical prices in the graph are adjusted for the share split in December 2007.

Novo Nordisk Annual Report 2007

49

Shareholder information Shares

This enables Novo Nordisk to continue to buy back shares without
exceeding the limit for total holding of treasury shares of 10% of the 
total capital. In 2007, Novo Nordisk repurchased shares worth DKK 4.8
billion, compared to DKK 3 billion in 2006. This is part of the ongoing
share  repurchase  programme  of  DKK  16.5  billion  for  the  period
2006–2009.

As part of the agenda for the Annual General Meeting 2008, the
Board of Directors will propose a reduction of the company’s B share
capital, corresponding to approximately 2% of the total share capital,
by cancelling treasury shares.

Share capital and ownership 

Novo Nordisk’s total share capital of DKK 646,960,000 is divided into A
share  capital  of  nominally  DKK 107,487,200,  and  B  share  capital  of
nominally DKK 539,472,800 of which DKK 25,815,130 is held as trea -
sury shares (figures as of 31 December 2007). Novo Nordisk’s A shares
(each DKK 1) are non-listed shares and held by Novo A/S, a Danish pub-
lic limited liability company which is 100% owned by the Novo Nordisk
Foundation. According to the Articles of Association of the Foundation,
the A shares cannot be divested by Novo A/S or the Foundation.

In addition, as of 31 December 2007 Novo A/S held DKK 57,487,600
of B share capital. Each holding of DKK 1 of the A share capital carries
10 votes. Each holding of DKK 1 of the B share capital carries one vote.
With 25.5% of the total share capital, Novo A/S controls 71% of the to-
tal number of votes, excluding treasury shares. The total market value of
Novo Nordisk’s B shares excluding treasury shares was DKK 172 billion at
the end of 2007.

Novo Nordisk’s B shares are quoted on the OMX Nordic Exchange
Copenhagen and the London Stock Exchange, and on the New York
Stock Exchange in the form of ADRs. The B shares are traded in units of
DKK 1. The ratio of Novo Nordisk’s B shares to ADRs is 1:1. The B shares
are issued to the bearer but may, on request, be registered in the holder’s
name in Novo Nordisk’s register of shareholders.

As Novo Nordisk B shares are in bearer form, no official record of all
shareholders exists. Based on the available sources of information on
the company’s shareholders, it is estimated that Novo Nordisk’s shares
at the end of 2007 were distributed as shown in the charts on p 49. At
the end of 2007 the free float was 71%.

Form 20-F

The Form 20-F Report for 2007 is expected to be filed with the United

States Securities and Exchange Commission in February 2008. The re-
port can be downloaded from novonordisk.com/investors.

Payment of dividends

Shareholders’  enquiries  concerning  dividend  payments,  transfer  of
share certificates, consolidation of shareholder accounts and tracking
of lost shares should be addressed to Novo Nordisk’s transfer agents
(see inside back cover).

For 2007, the proposed dividend payments for Novo Nordisk shares
are illustrated in the table below. Novo Nordisk does not pay a dividend
on its holding of treasury shares. The dividend for 2006 paid in March
2007 was DKK 7 per share of DKK 2, equivalent to DKK 3.50 a share, 
adjusted for the 2:1 share split of December 2007.

Proposed dividend payment for 2007
A shares of DKK 1

B shares of DKK 1

ADRs

DKK 4.50

DKK 4.50

DKK 4.50

Internet

Novo Nordisk’s homepage for investors is novonordisk.com/investors. 
It  includes  historical  and  updated  information  about  Novo  Nordisk’s 
activities: press releases from 1995 onwards, financial and non-financial
results, a calendar of investor-relevant events, investor presentations,
background information and recent annual reports.

Financial calendar 2008

Annual General Meeting

12 March 2008

Dividend
Ex-dividend
Record date
Payment

B shares
13 March
17 March
18 March

ADRs
13 March
17 March
25 March

Announcement of financial results 2008
First three months
Half year
Nine months
Full year

30 April
7 August
30 October
29 January 2009

Price development of Novo Nordisk’s B shares 
relative to the MSCI Europe Health Care Index measured in DKK

Price development of Novo Nordisk’s B shares 
relative to the MSCI US Health Care Index measured in USD

Index 1 January 2003 = 100

Index 1 January 2003 = 100

2003

2004

2005

2006

2007

600

500

400

300

200

100

600

500

400

300

200

100

2003

2004

2005

2006

2007

Novo Nordisk’s B shares (prices in DKK)
MSCI Europe Health Care Index

Novo Nordisk’s B shares (prices in USD)
MSCI US Health Care Index

50

Novo Nordisk Annual Report 2007

Consolidated financial and non-financial statements 2007 Table of contents

consolidated 
financial and non-financial
statements 2007

52  Financial and non-financial highlights

54  Consolidated income statement

55  Consolidated balance sheet

56  Consolidated cash flow statement and financial resources

57  Consolidated statement of changes in equity

58  Notes: Accounting policies and other notes to the financial statement

89  Overview of non-financial reporting

90  Non-financial indicators and targets

91  Notes: Accounting policies and other notes to the non-financial data

100  Companies in the Novo Nordisk Group

102  Summary of financial data 2003–2007

104  Quarterly figures 2006 and 2007 (unaudited)

105  Financial statements of the parent company, Novo Nordisk A/S

113  Management statement

114  Auditor’s reports

Novo Nordisk Annual Report 2007

51

Consolidated financial and non-financial statements Financial highlights

Sales

2003

2004

2005

2006

2007

2006–2007

2006

2007

DKK million

DKK million

DKK million

DKK million

DKK million

Change

EUR million

EUR million

Diabetes care:
Modern insulins (insulin analogues)
Human insulins 
Insulin-related sales
Oral antidiabetic products (OAD)

2,553
13,140
1,352
1,430

4,507
13,033
1,350
1,643

7,298
13,543
1,463
1,708

10,825
13,451
1,606
1,984

14,008
12,572
1,749
2,149

29.4%
(6.5%)
8.9%
8.3%

Diabetes care total

18,475

20,533

24,012

27,866

30,478

9.4%

Biopharmaceuticals:
Haemostasis management (NovoSeven®)
Growth hormone therapy
Hormone replacement therapy
Other products

Biopharmaceuticals total

3,843
2,133
1,322
385

7,683

4,359
2,317
1,488
334

8,498

5,064
2,781
1,565
338

9,748

5,635
3,309
1,607
326

5,865
3,511
1,668
309

10,877

11,353

Total sales by segments

26,158

29,031

33,760

38,743

41,831

Europe *)
North America
International Operations *)
Japan & Oceania

12,053
6,219
3,871
4,015

12,887
7,478
4,368
4,298

14,020
9,532
5,497
4,711

15,300
12,280
6,494
4,669

16,350
13,746
7,295
4,440

4.1%
6.1%
3.8%
(5.2%)

4.4%

8.0%

6.9%
11.9%
12.3%
(4.9%)

Total sales by geographical areas

26,158

29,031

33,760

38,743

41,831

8.0%

1,451
1,804
215
266

3,736

755
444
215
44

1,458

5,194

2,051
1,646
871
626

5,194

1,880
1,687
235
288

4,090

788
471
224
41

1,524

5,614

2,194
1,845
979
596

5,614

Price and volume/mix
Currency

Total growth

Key figures

Operating profit
Operating profit excl. AERx® **)
Net financials
Profit before income taxes
Net profit
Equity
Total assets
Capital expenditure (net)
Free cash flow

Per share/ADR of DKK 1

Earnings per share
Earnings per share, diluted
Proposed dividend
Quoted price at year-end for B shares

Ratios

Growth in operating profit
Growth in operating profit excl. AERx® **)
Growth in operating profit, three-year average
Operating profit margin
Operating profit margin excl. AERx® **)
Return on invested capital (ROIC)
Cash to earnings
Cash to earnings excl. AERx® **)
Cash to earnings, three-year average
Net profit margin
Equity ratio

15%
(10%)

5%

15%
(4%)

11%

15%
1%

16%

16%
(1%)

15%

13%
(5%)

8%

DKK million

DKK million

DKK million

DKK million

DKK million

Change

EUR million

EUR million

6,422
–
954
7,376
4,833
24,776
34,564
2,273
3,846

6,980
–
477
7,457
5,013
26,504
37,433
2,999
4,278

8,088
–
146
8,234
5,864
27,634
41,960
3,665
4,833

DKK

7.09
7.08
2.20
121

%

8.4
–
11.0
24.6
–
20.4
79.6
–
32.3
18.5
71.7

DKK

7.45
7.42
2.40
150

%

8.7
–
8.9
24.0
–
21.5
85.3
–
59.0
17.3
70.8

DKK

8.95
8.92
3.00
178

%

15.9
–
11.0
24.0
–
24.7
82.4
–
82.4
17.4
65.9

9,119
–
45
9,164
6,452
30,122
44,692
2,787
4,707

DKK

10.05
10.00
3.50
236

%

12.7
–
12.4
23.5
–
25.8
73.0
–
80.2
16.7
67.4

8,942
10,267
2,029
10,971
8,522
32,182
47,731
2,268
9,012

(1.9%)
12.6%
4408.9%
19.7%
32.1%
6.8%
6.8%
(18.6%)
91.5%

DKK

Change

34%
34%
29%
42%

13.49
13.39
4.50
335

%

(1.9)
12.6
8.9
21.4
24.5
27.2
105.7
94.2
87.0
20.4
67.4

1,223
–
6
1,229
865
4,040
5,994
374
631

EUR

1.35
1.34
0.47
31.65

1,200
1,378
272
1,472
1,144
4,316
6,401
304
1,210

EUR

1.81
1.80
0.60
44.96

Long-term financial target in %

15

25

30

70

**) Comparative sales figures from 2003 and 2006 have been adjusted in order to reflect a changed organisational structure from 1 January 2007 which transfers eight countries, 

incl. Bulgaria and Romania, from International Operations to Europe.

**) Excluding costs related to discontinuation of AERx®.

Key figures are translated into EUR as supplementary information – the translation of income statement items is based on the average exchange rate in 2007 (EUR 1 = DKK 7.45078) 
and the translation of balance sheet items is based on the exchange rate at the end of 2007 (EUR 1 = DKK 7.4566).

Novo Nordisk Annual Report 2007

52

Non-financial highlights

Economics

R&D

Ratio of R&D expenditure to tangible investments *)
R&D as share of sales

%

2003

1.8:1
15.5

2004

1.5:1
15.0

2005

1.4:1
15.1

2006

2.3:1
16.3

2007

3.2:1
17.2

Investments

Capital expenditure (net)

DKK million

2,273

2,999

3,665

2,787

2,268

Remuneration

Remuneration as share of cash received

%

34

34

34

33

32

Employment

Employment impact worldwide (direct and indirect)

Number of jobs

67,900

73,100

78,000

82,700

81,600

Corporate tax

Total corporate tax as share of sales

Exports

Novo Nordisk exports as share of Danish exports (estimated)

Environment

Resources

Water consumption
Energy consumption
Raw materials and packaging materials

Wastewater

COD
Nitrogen
Phosphorus

Waste

Total waste
Recycling percentage

Emissions to air

***)

CO2
Organic solvents

EIR Water

EIR Energy

Diabetes care
Biopharmaceuticals

Diabetes care
Biopharmaceuticals

Compliance

Breaches of regulatory limit values
Accidental releases

Social

Living our values Importance of social and environmental issues for the future 

People

of the company ****)
Managers’ behaviour consistent with Novo Nordisk’s values ****)
Fulfilment of action points from  facilitations of the NNWoM

Employees (total)
Rate of absence
Rate of employee turnover
Engaging culture (employee engagement) ****)
Opportunity to use and develop competences/skills ****)
People from  diverse backgrounds have equal opportunities ****)

Health & safety

Frequency of occupational injuries per million working hours
Fatalities

Training costs

Annual training costs per employee

Access to health LDCs where Novo Nordisk operates

LDCs where Novo Nordisk sells insulin at or below 
the policy price
Healthcare professionals trained or educated
People with diabetes trained or treated

Patent families

Active patent families to date
New patent families (first filing)

Animals

Animals purchased

****) Excluding costs related to discontinuation of AERx®.
****) Previously reported as 9.1. Reporting error now corrected.
****) Data have been restated due to changed emission factors in Denmark.
****) On a scale of 1–5, with 5 being the highest.

%

%

1,000 m3
1,000 GJ
1,000 tons

Tons
Tons
Tons

Tons
%

1,000 tons
Tons

m3/MU 
m3/g API

GJ/MU 
GJ/g API

Number
Number

%

Number
%
%

Number

DKK

Number

Number
Number
Number

Number
Number

Number

9.7

4.4

8.4

3.9

7.0

4.7

7.0 **)

4.0

5.9

3.4

2,621
2,299
110

1,187
122
21

2,756
2,397
111

1,448
121
21

3,014
2,679
135

1,303
126
22

2,995
2,712
142

1,000
107
19

3,231
2,784
152

813
107
14

21,356
41

21,855
40

23,776
33

24,165
35

17,576
38

205
137

–
–

–
–

105
20

210
115

–
–

–
–

74
29

228
124

–
–

–
–

174
104

229
102

7.8
4.8

5.5
9.2

123
135

4.0
3.8
99

19,241
3.1
7.1
–
3.7
3.7

5.4
0

4.2
4.0
96

20,725
3.2
7.3
–
3.8
3.8

5.6
1

4.2
4.0
100

22,460
3.2
8.0
–
3.8
3.9

7.3
0

4.3
4.1
99

23,613
3.0
10.0
4.0
3.9
3.9

6.2
0

236
81

7.3
4.1

5.1
7.9

22
105

4.4
4.2
99

26,008
2.7
11.6
4.1
4.0
4.0

5.9
0

7,518

8,992

9,899

11,293

13,130

30

16
–
–

701
140

35

33
–
–

778
145

35

35

38

34
297,000

32
36
–
336,000
– 1,060,000 1,260,000

812
130

913
149

1,003
116

42,869

47,311

57,905

56,533

54,675

Novo Nordisk Annual Report 2007

53

Consolidated financial statements  Consolidated income statement

DKK million

Sales 
Cost of goods sold

Gross profit

Sales and distribution costs
Research and development costs
Hereof costs related to AERx ® discontinuation
Administrative expenses
Licence fees and other operating income (net)

Operating profit

Share of profit/(loss) in associated companies
Financial income
Financial expenses

Profit before income taxes

Income taxes

Net profit

Basic earnings per share (DKK)
Diluted earnings per share (DKK)

Note

2007

2006

2005

4, 5, 25
6, 7

6, 7
6, 7
3
6, 7, 8
9

16
10
11

12

13
13

41,831
9,793

32,038

12,371
8,538
(1,325)
2,508
321

8,942

1,233
1,303
507

10,971

2,449

8,522

13.49
13.39

38,743
9,585

29,158

11,608
6,316
–
2,387
272

9,119

(260)
931
626

9,164

2,712

6,452

10.05
10.00

33,760
9,177

24,583

9,691
5,085
–
2,122
403

8,088

319
498
671

8,234

2,370

5,864

8.95
8.91

54

Novo Nordisk Annual Report 2007

DKK million

Assets

Intangible assets
Property, plant and equipment
Investments in associated companies
Deferred income tax assets
Other financial assets

Total long-term assets

Inventories
Trade receivables
Tax receivables
Other receivables
Marketable securities and financial derivatives
Cash at bank and in hand

Total current assets

Total assets

Equity and liabilities

Share capital
Treasury shares
Retained earnings
Other reserves

Total equity

Long-term debt
Deferred income tax liabilities
Retirement benefit obligations
Other provisions

Total long-term liabilities

Short-term debt and financial derivatives
Trade payables
Tax payables
Other liabilities
Other provisions

Total current liabilities

Total liabilities

Total equity and liabilities

Consolidated balance sheet

Note

31 Dec 2007

31 Dec 2006

14
15
16
23
17

18
19

20
17
30

21

22
23
24
25

26

27
25

671
19,605
500
2,522
131

23,429

9,020
6,092
319
1,493
2,555
4,823

639
20,350
788
1,911
169

23,857

8,400
5,163
385
1,784
1,833
3,270

24,302

20,835

47,731

44,692

647
(26)
30,661
900

674
(39)
28,810
677

32,182

30,122

961
2,346
362
1,239

4,908

405
1,947
929
4,959
2,401

10,641

15,549

1,174
1,998
330
911

4,413

338
1,712
788
4,863
2,456

10,157

14,570

47,731

44,692

Novo Nordisk Annual Report 2007

55

Consolidated financial statements  Consolidated cash flow statement and financial resources

DKK million

Net profit

Adjustment for non-cash items:

Income taxes
Depreciation, amortisation and impairment losses
Interest income and interest expenses
Other adjustments for non-cash items

Income taxes paid
Interest received and interest paid (net)

Cash flow before change in working capital

Change in working capital:
(Increase)/decrease in trade receivables and other receivables
(Increase)/decrease in inventories
Increase/(decrease) in trade payables and other liabilities

Cash flow from operating activities

Investments:
Acquisition of subsidiaries and business units
Sale of intangible assets and long-term financial assets
Purchase of intangible assets and long-term financial assets
Sale of property, plant and equipment
Purchase of property, plant and equipment
Net change in marketable securities (maturity exceeding three months)
Dividend received

Net cash used in investing activities

Financing:
Repayment of long-term debt
Purchase of treasury shares
Sale of treasury shares 
Dividends paid

Cash flow from financing activities

Net cash flow

Unrealised gain/(loss) on exchange rates and marketable securities 
included in cash and cash equivalents

Net change in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Supplemental information:
Cash and cash equivalents at the end of the year
Bonds with original term to maturity exceeding three months
Undrawn committed credit facilities

Note

2007

2006

2005

8,522

6,452

5,864

2,449
3,007
(16)
(309)
(2,607)
(29)

11,017

(702)
(617)
289

2,712
2,142
(73)
959
(3,514)
95

8,773

(804)
(686)
455

9,987

7,738

(59)
–
(118)
40
(2,308)
(541)
1,470

(1,516)

(18)
(4,835)
241
(2,221)

(6,833)

1,638

(6)

1,632

2,985

4,617

4,617
1,486
7,457

–
175
(419)
111
(2,898)
514
–

(2,517)

(23)
(3,000)
210
(1,945)

(4,758)

463

39

502

2,483

2,985

2,985
1,001
7,456

2,370
1,930
44
1,109
(2,138)
(73)

9,106

(1,139)
(618)
1,363

8,712

(350)
400
(264)
234
(3,899)
(1,032)
–

(4,911)

(29)
(3,018)
206
(1,594)

(4,435)

(634)

154

(480)

2,963

2,483

2,483
1,502
7,461

28

29

16

30

30
17
26

Financial resources at the end of the year

13,560

11,442

11,446

Cash flow from operating activities
+ Net cash used in investing activities
– Net change in marketable securities (maturity exceeding three months)

Free cash flow

9,987
(1,516)
(541)

9,012

7,738
(2,517)
514

4,707

8,712
(4,911)
(1,032)

4,833

56

Novo Nordisk Annual Report 2007

Consolidated statement of changes in equity

Other reserves

Total

Exchange

Deferred
rate gain/loss on
cash flow
hedges

adjust-
ments

Other
adjust-
ments

156

53

53

53

420

101

30,122

(420)
691

12
(41)
(93)
21

271

(101)

53

(420)
691
12
(41)
(93)
21

223

8,522

271

(101)

8,745

130
(4,835)
241
–
(2,221)

Other reserves 

Total

Exchange

Deferred
rate gain/loss on
cash flow
hedges

adjust-
ments

Other
adjust-
ments

142

14

14

14

(345) 

227

27,634

345
420

765

(27)
36
(129)
(6)

(126)

14

345
420
(27)
36
(129)
(1)

658

6,452

765

(126)

7,110

113
(3,000)
210
–
(1,945)

–

–

(27)

–

–

(16)
2
27

–

8,522

8,522

130
(4,819)
239

(2,221)

–

–

(35)

–

–

(15)
2
35

5

5

6,452

6,457

113
(2,985)
208

(1,945)

DKK million

2007

Balance at the beginning of the year

674

(39)

28,810

Share
capital

Treasury
shares

Retained
earnings

Exchange rate adjustment of investments in subsidiaries
Deferred (gain)/loss on cash flow hedges at the beginning of 
the year recognised as financial income/expenses for the year
Deferred gain/(loss) on cash flow hedges at the end of the year
Fair value adjustments on financial assets available for sale
Novo Nordisk share of equity recognised by associated companies
Tax on equity adjustments 
Other adjustments

Net income recognised directly in equity for the year

Net profit for the year

Total income for the year

Share-based payment
Purchase of treasury shares
Sale of treasury shares
Reduction of the B share capital
Dividends

Balance at the end of the year

Exchange rate adjustment of investments in subsidiaries
Deferred (gain)/loss on cash flow hedges at the beginning of 
the year recognised as financial income/expenses for the year
Deferred gain/(loss) on cash flow hedges at the end of the year
Fair value adjustments on financial assets available for sale
Novo Nordisk share of equity recognised by associated companies
Tax on equity adjustments 
Other adjustments

Net income recognised directly in equity for the year

Net profit for the year

Total income for the year

Share-based payment
Purchase of treasury shares
Sale of treasury shares
Reduction of the B share capital
Dividends

Balance at the end of the year

At the end of the year proposed dividends (not yet declared) of DKK 2,795 million (DKK 4.50 per share) are included in Retained earnings. No dividend is declared 
on treasury  shares.

647

(26)

30,661

209

691

0

32,182

DKK million

2006

Balance at the beginning of the year

709

(61)

26,962

Share
capital

Treasury
shares

Retained
earnings

674

(39)

28,810

156

420

101

30,122

At the end of the year proposed dividends (declared in 2007) of DKK 2,221 million (DKK 3.50 per share) are included in Retained earnings. No dividend is declared 
on treasury shares.

Novo Nordisk Annual Report 2007

57

Consolidated financial statements  Notes – Accounting policies

1 Summary of significant accounting policies

The Consolidated financial statements are prepared in accordance with Inter -
national  Financial  Reporting  Standards  (IFRS)  as  issued  by  the  International
Accounting  Standards  Board  (IASB)  and  with  the  International  Financial  Re -
porting Standards as adopted by the EU. The Con solidated financial statements
are prepared  in accordance with the historical cost convention, as modified by
the  revaluation  of  available-for-sale  financial  assets,  financial  assets  and
financial liabilities  (including derivative financial instru ments)    at fair value. 

The Financial statements of the Parent company, Novo Nordisk A/S, are pre -
pared  in accordance with The Danish Financial Statements Act. These are pre -
sented  on pages 105 to 112 and the accounting policies are set out on page
108.

Further, the Annual Report is prepared in accordance with additional Danish

disclosure requirements for annual reports for listed companies.

Effects of new accounting pronouncements
In 2007, there have been no adoptions of new or revised standards and inter-
pretations  relevant  to  Novo  Nordisk  effective  for  the  accounting  period  be -
ginning on 1 January 2007.

The following standards and interpretations relevant to Novo Nordisk have
been  issued  as  per  31 December  2007  and  are  mandatory  for  the  Group’s
accounting  periods beginning on or after 1 January 2008. None of these have
been adopted by Novo Nordisk:
n IFRS 8 ‘Operating segments’ (effective from 1 January 2009). The amend-
ment to the standard is endorsed by the EU. The impact is expected  to be
limited  as the reportable segments – diabetes care and biopharmaceuticals  –
will be unchanged as they are consistent with the internal  reporting provided
to management. 

n IAS 23 (Amendment) ‘Borrowing costs’ (effective from 1 January 2009). The
amendment  to  the  standard  is  still  subject  to  endorsment  by  the  EU.  The
option  of immediately expensing borrowing costs of a qualifying asset will be
removed.  Given  the  present  capital  structure  of  the  Group  the  impact  is
expected  to be limited.

n Interpretation guideline to IAS 19, IFRIC 14 – ‘The limit on a defined benefit
asset, minimum funding requirement and their interaction’ (effective from 
1 January 2008). IFRIC 14 provides guidance on assessing the limit in IAS 19
‘Employee benefits’ on the amount of the surplus that can be recognised as
an asset. It also explains how the pension asset or liability may be affected 
by a statutory or contractual minimum funding requirement. The guideline is
not expected to have any material impact on the Group’s accounts.

Principles of consolidation
The Consolidated financial statements include the financial statements of Novo
Nordisk A/S (the Parent company) and all the companies in which Novo Nordisk
A/S directly or indirectly owns more than 50% of the voting rights or in some
other way has a controlling influence (subsidiaries). Novo Nordisk A/S and these
companies are referred to as the Group.

Companies that are not subsidiaries, but in which the Group holds 20% to
50% of the voting rights or in some other way has a significant influence on the
operational and financial management, are treated as associated companies.

The Consolidated financial statements are based on the Financial statements
of the Parent company and of the subsidiaries and are prepared by combining
items of a uniform nature and eliminating intercompany transactions, share-
holdings, balances and unrealised intercompany profits and losses. The Con -
solidated financial statements are based on financial statements prepared by
applying the Group’s accounting policies. 

The purchase method of accounting is used to account for the acquisition of
businesses by the Group. The cost of an acquisition is measured as the fair value
of the assets given and liabilities incurred or assumed at the date of exchange,
plus costs directly attributable to the acquisition. Identifiable assets acquired,
liabilities   and  contingent  liabilities  assumed  in  a  business  combination  are
measured  initially at their fair values at the acquisition date, irrespective of the
extent of any minority interest. The excess of the cost of acquisition over the fair
value of the Group’s share of the identifiable net assets acquired is recorded as
goodwill.

Acquired  and  divested  companies  are  included  in  the  Income  statement
during  the period of Novo Nordisk’s ownership. Comparative figures are not
adjusted  for disposed or acquired companies.

CRITICAL ACCOUNTING POLICIES

Novo  Nordisk’s  management  considers  the  following  to  be  the  most  critical
accounting  policies for the Group.

58

Novo Nordisk Annual Report 2007

Sales and revenue recognition
Sales represent the fair value of the sale of goods excluding value added tax and
after  deduction  of  provisions  for  returned  products,  rebates,  trade  discounts
and allowances.

Provisions  and  accruals  for  rebates  to  customers  are  provided  for  in  the
period  the related sales are recorded. Historical data are readily available and
reliable  and are used for estimating the amount of the reduction in sales.

Revenue is recognised when it is realised or realisable and earned. Revenues
are  considered  to  have  been  earned  when  Novo  Nordisk  has  substantially
accomplished  what it must do to be entitled to the revenues. 

Revenue from the sale of goods is recognised when all the following specific

conditions have been satisfied:
n Novo Nordisk has transferred to the buyer the significant risk and rewards of

ownership of the goods

n Novo  Nordisk  retains  neither  continuing  managerial  involvement  to  the
degree   usually  associated  with  ownership  nor  effective  control  over  the
goods sold

n The amount of revenue can be measured reliably
n It is probable that the economic benefits associated with the transaction will

flow to Novo Nordisk; and

n The  costs  incurred  or  to  be  incurred  in  respect  of  the  transaction  can  be

measured reliably.

These conditions are usually met by the time the products are delivered to the
customers.

Licence fees are recognised on an accrual basis in accordance with the terms

and substance of the relevant agreement.

As a principal rule, sale of intellectual property is recorded as income at the
time of the sale. Where the Group assumes an obligation in connection with a
sale of intellectual property, the income is recognised in accordance with the
term of the obligation. On the sale of intellectual property where the final sale is
conditional on future events, the amount is recorded as income at the occur-
rence of such future events.

Revenue is measured at the fair value of the consideration received or receiv-

able.

Research and development
Due to the long development period and significant uncertainties relating to 
the development of new products, including risks regarding clinical trials and
regulatory approval, it is concluded that the Group’s internal development costs
in general do not meet the capitalisation criteria in IAS 38 ‘Intangible Assets’.
Consequently the technical feasibility criteria of IAS 38 are not considered ful-
filled before regulatory approval is obtained. Therefore, all internal research and
development costs are expensed in the Income statement as incurred.

For  acquired  in-process  research  and  development  projects  the  effect  of
probability is reflected in the cost of the asset and the probability recognition
criteria  are  therefore  always  considered  satisfied.  As  the  cost  of  acquired  in-
process  research  and  development  projects  can  often  be  measured  reliably,
these  projects  fulfil  the  criteria  for  capitalisation.  Please  refer  to  the  section
‘Intangible assets’ regarding the accounting treatment of intangible assets.

Property, plant and equipment used for research and development purposes

are capitalised and depreciated over their estimated useful lives.

Derivative financial instruments
The  Group  uses  forward  exchange  contracts,  currency  options,  interest  rate
swaps and currency swaps to hedge forecasted transactions, assets and liabili-
ties, and net investments in foreign subsidiaries in foreign currencies. 

Novo Nordisk applies hedge accounting under the specific rules of IAS 39
‘Financial  instruments’  to  forward  exchange  contracts  and  currency  swaps.
Upon initiation of the contract, the Group designates each derivative financial
contract that qualifies for hedge accounting as a hedge of a specific hedged
transaction:  either  i)  a  recognised  asset  or  liability  (fair  value  hedge),  ii)  a
forecasted financial trans action or firm commitment (cash flow hedge), or iii) a
hedge of a net investment in a foreign entity.   

All  contracts  are  initially  recognised  at  fair  value  and  subsequently  re-
measured  at their fair values at the balance sheet date. The value adjustments
on forward exchange  contracts designated as hedges of forecasted transactions
are  re cognised  directly  in  equity,  given  hedge  effectiveness.  The  cumulative
value   adjustment   of  these  contracts  is  removed  from  equity  and  included  in 
the Income statement under Financial income or Financial expenses when the
hedged transaction is recognised in the Income statement. 

1 Summary of significant accounting policies (continued)

Novo  Nordisk  applies  the  hedge  accounting  requirements  to  interest  rate
swaps hedging forecasted transactions. Consequently, the fair value effect of
interest rate adjustments on these contracts is recognised in equity.

Currency  options  are  initially  recognised  at  cost  and  subsequently  re-
measured  at their fair values at the balance sheet date. While providing effective
economic hedges under the Group’s risk management policy, the current use 
of  currency  options  does  not  meet  the  detailed  requirements  of  IAS  39  for
allowing  hedge accounting. Currency options are therefore recognised directly
in the Income statement under Financial income or Financial expenses.

Forward exchange contracts and currency swaps hedging recognised assets
or liabilities in foreign currencies are measured at fair value at the balance sheet
date. Value adjustments are recognised in the Income statement under Finan -
cial  income  or  Financial  expenses,  along  with  any  value  adjustments  of  the
hedged asset or liability that is attributable to the hedged risk.

Currency swaps used to hedge net investments in subsidiaries are measured
at fair value based on the difference between the swap exchange rate and the
exchange rate at the balance sheet date. The value adjustment is recognised in
equity.

All  fair  values  are  based  on  marked-to-market  prices  or  standard  pricing

models.

The  accumulated  net  fair  value  of  derivative  financial  instruments  is  pre -
sented as ‘Marketable securities and financial derivatives’, if positive, or ‘Short-
term debt and financial derivatives’, if negative.

Provisions 
Provisions, including tax and legal cases, are recognised where a legal or con-
structive obligation has been incurred as a result of past events and it is prob -
able that it will lead to an outflow of resources that can be reliably estimated. In
this connection Novo Nordisk makes the estimate based upon an evaluation of
the individual most likely outcome of the cases. In the case where a reliable
estimate  cannot be made, these are disclosed as contingent liabilities.

OTHER ACCOUNTING POLICIES

Translation of foreign currencies
Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are
measured using the currency of the primary economic environment in which
the entity operates (functional currency). The Consolidated financial statements
are presented in Danish kroner (DKK), which is the functional and presentation
currency of the Parent company.

Translation of transactions and balances
Foreign currency transactions are translated into the functional currency using
the exchange rates ruling at the dates of the transactions. Foreign exchange
gains and losses resulting from the settlement of such transactions and from 
the  translation  at  year-end  exchange  rates  of  monetary  assets  and  liabilities
denominated   in  foreign  currencies  are  recognised  in  the  Income  statement,
except  when deferred in equity as qualifying cash flow hedges and qualifying
net investment hedges.

Translation  differences  on  non-monetary  items,  such  as  financial  assets

classified  as available-for-sale, are included in the fair value reserve in equity.

Translation of Group companies
Financial statements of foreign subsidiaries are translated into Danish kroner at
exchange rates ruling at the balance sheet date for assets and liabilities and at
average exchange rates for Income statement items. 

All exchange rate adjustments are recognised in the Income statement with

the exception of exchange gains and losses arising from:
n The translation of foreign subsidiaries’ net assets at the beginning of the year

translated at the exchange rates at the balance sheet date.

n The  translation  of  foreign  subsidiaries’  income  statements  using  average
exchange  rates, whereas balance sheets are translated using the exchange
rates ruling at the balance sheet date.

n The translation of long-term intercompany receivables that are considered to

be an addition to net investments in subsidiaries.

n The translation of investments in associated companies.

The above exchange gains and losses are recognised in Other reserves under 
equity.

Notes – Accounting policies

Licence fees and other operating income (net)
Licence fees and other operating income (net) comprise licence fees and income
(net) of a secondary nature in relation to the main activities of the Group. The
item also includes non-recurring income items (net) in respect of sale of intel-
lectual property.

Intangible assets
Goodwill
Goodwill represents any cost in excess of identifiable net assets, measured at
fair value, in the acquired company. Goodwill recorded under Intangible assets
is related to subsidiaries.

Goodwill is measured at historical cost less accumulated impairment losses.
Gains and losses on the disposal of an entity include the carrying amount of
goodwill relating to the entity sold.

Goodwill is allocated to cash-generating units for the purpose of impairment

testing. 

Other intangible assets
Patents and licences, that include acquired patents and licences to in-process
research  and development projects, are carried at histo rical cost less accu mu -
lated amortisation and any impairment loss. 

Internal  development  software  and  the  costs  related  in  connection  with

major  IT projects for internal use are capitalised under Other intangible assets.

Amortisation is provided under the straight-line method over the estimated
useful life of the asset (up to 10 years). For the patents and in-process research
and development projects the amortisation commence in the year in which the
rights first generate sales.

Property, plant and equipment 
Property, plant and equipment are measured at historical cost less accumulated
depreciation  and  any  impairment  loss.  The  cost  of  self-constructed  assets
includes  costs directly attributable to the construction of the assets. Interest on
loans financing construction of major investments is recognised as an expense
in the period in which it is incurred. Subsequent cost is included in the asset’s
carrying amount or recognised as a separate asset, as appropriate, only when it
is probable that future economic benefits associated with the item will flow to
the Group and the cost of the item can be measured reliably.  

Land  is  not  depreciated.  Depreciation  is  provided  under  the  straight-line

method over the estimated useful lives of the assets as follows: 
n Buildings: 12– 50 years.
n Plant and machinery: 5 –16 years.
n Other equipment: 3 –16 years.

The assets’ residual values and useful lives are reviewed, and adjusted if appro-
priate, at each balance sheet date.

An asset’s carrying amount is written down to its recoverable amount if the

asset’s carrying amount is higher than its estimated recoverable amount.

Leases
Leases of assets whereby the Group assumes substantially all the risks and re-
wards of ownership are capitalised as finance leases under Property, plant and
equipment and depreciated over the estimated useful lives of the assets, ac-
cording to the periods listed above. The corresponding finance lease liabilities
are included in liabilities.

Operating lease costs are charged to the Income statement on a straight-line

basis over the period of the lease.

Investments in associated companies
Investments  in  associated  companies  are  accounted  for  under  the  equity
method of accounting (ie at the respective share of the associated companies’
net asset value applying Group accounting policies).

Goodwill relating to associated companies is recorded under Investments in

associated companies.

Impairment of assets 
The Group assesses the carrying amount of intangible assets, long-lived assets
and goodwill annually, or more frequently if events or changes in circumstances
indicate that such carrying amounts may not be recoverable. Factors considered
material by the Group and that could trigger an impairment test include the
follow ing:

Novo Nordisk Annual Report 2007

59

Consolidated financial statements  Notes – Accounting policies

1 Summary of significant accounting policies (continued)

n Significant  underperformance  relative  to  historical  or  projected  future  re-

sults.

n Significant changes in the manner of the Group’s use of the acquired assets

or the strategy for our overall business.

n Significant negative industry or economic trends.

When it is determined that the carrying amount of intangible assets, long-lived
assets or goodwill may not be recoverable based upon the existence of one or
more of the above indicators of impairment, any impairment is measured based
on discounted projected cash flows.

This  impairment  test  is  based  upon  management’s  projections  and  anti -
cipated future cash flows. The most significant variables in determining cash
flows are discount rates, terminal values, the number of years on which to base
the  cash  flow  projections,  as  well  as  the  assumptions  and  estimates  used 
to  determine  the  cash  inflows  and  outflows.  Management  determines  the
discount   rates  to  be  used  based  on  the  risk  inherent  in  the  related  activity’s
current  business model and industry comparisons. Terminal values are based on
the  expected  life  of  products,  forecasted  lifecycle  and  forecasted  cash  flows
over that period and the useful lives of the underlying assets.

While  the  assumptions  are  believed  to  be  appropriate,  the  amounts  esti -
mated  could  differ  materially  from  what  actually  occurs  in  the  future.  These
discounted   cash  flows  are  prepared  at  cash-generating-unit  level.  The  cash-
generating-units  are  the  smallest  group  of  identifiable  assets  that  generates
cash inflows from continuing use which are largely independent of the cash
inflows  from other assets or groups of assets.

Financial assets
The Group classifies its investments in the following categories: Financial assets
at fair value through profit or loss (financial derivatives), Loans and receivables
and Available-for-sale financial assets. The classification depends on the pur-
pose for which the investments were acquired. Management determines the
classification  of  its  investments  on  initial  recognition  and  re-evaluates  this
designation  at every reporting date.

Financial assets at fair value through profit or loss
Financial assets at fair value through profit or loss include financial derivatives
used  for  hedging  purposes.  Assets  in  this  category  are  classified  as  current 
assets. 

Loans and receivables
Loans  and  receivables  are  non-derivative  financial  assets  with  fixed  or  deter-
minable payments that are not quoted in an active market. Loans and receiv-
ables  are  included  in  Trade  receivables  and  Other  receivables  in  the  Balance
sheet.

Trade  receivables  and  Other  receivables  are  stated  at  amortised  cost  less
allowances   for  doubtful  trade  receivables.  The  allowances  are  based  on  an
individual  assessment of each receivable.

Available-for-sale financial assets
Available-for-sale financial assets are non-derivatives that are either designated
in this category or not classified in any of the other categories. They are included
in ‘Other financial assets’ unless management intends to dispose of the invest-
ment within 12 months of the balance sheet date. Marketable securities under
current assets are classified as available-for-sale financial assets.

Recognition and measurement
Purchases  and  sales  of  investments  are  recognised  on  the  settlement  date.
Investments  are  initially  recognised  at  fair  value  plus  transaction  costs  for  all
financial  assets not classified as fair value through profit or loss. 

Investments are derecognised when the rights to receive cash flows from the
investments have expired or have been transferred and the Group has trans-
ferred substantially all risks and rewards of ownership. 

Available-for-sale financial assets and financial assets at fair value through
profit or loss are subsequently carried at fair value. Loans and receivables are
carried at amortised cost using the effective interest method. 

Unrealised gains and losses arising from changes in the fair value of financial
assets classified as available-for-sale are recognised in equity. When financial
assets  classified as available-for-sale are sold or impaired, the accumulated fair
value  adjustments  are  included  in  the  Income  statement  as  gains  and  losses
from available-for-sale financial assets.

60

Novo Nordisk Annual Report 2007

The  fair  values  of  quoted  investments  are  based  on  current  bid  prices.
Financial assets for which no active market exists are carried at cost if no reliable
valuation model can be applied. 

The Group assesses at each balance sheet date whether there is objective
evidence  that a financial asset or a group of financial assets have been impaired.
If any such evidence exists for available-for-sale financial assets, the cumulative
loss is removed from equity and recognised in the Income statement. Impair -
ment losses recognised in the Income statement on equity instruments are not
reversed through the Income statement.

Inventories 
Raw  materials  and  consumables  are  measured  at  cost  assigned  by  using  the
first-in, first-out method.

Work in progress and finished goods are stated at cost assigned by using the
first-in, first-out method. Cost comprises direct production costs such as raw
materials, consumables, energy and labour, and production overheads such as
employee costs, depreciation, maintenance etc. The production overheads are
measured based on a standard cost method which is reviewed regularly in order
to ensure relevant measures of utilisation, production lead time etc. 

If the expected sales price less completion costs and costs to execute sales
(net realisable value) is lower than the carrying amount, a write-down is recog-
nised for the amount by which the carrying amount exceeds its net realisable
value.

Tax
Income  taxes  in  the  Income  statement  include  tax  payable  for  the  year  with
addition  of the change in deferred tax for the year.

Deferred  income  taxes  arise  from  temporary  differences  between  the  ac-
counting and tax balance sheets of the individual consolidated companies and
from realisable tax-loss carry-forwards, using the liability method. The tax value
of tax-loss carry-forwards will be included in deferred tax assets to the extent
that the tax losses and other tax assets are expected to be utilised in the future
taxable income. The deferred income taxes are measured according to current
tax rules and at the tax rates expected to be in force on the elimination of the
temporary differences. 

Employee benefits 
Wages, salaries, social security contributions, paid annual leave and sick leave,
bonuses and non-monetary benefits are accrued in the year in which the asso -
ciated  services  are  rendered  by  employees  of  the  Group.  Where  the  Group
provides   long-term  employee  benefits,  the  costs  are  accrued  to  match  the
rendering  of the services by the employees concerned.

Pensions
The  Group  operates  a  number  of  defined  benefit  and  defined  contribution
plans throughout the world. The costs for the year for defined benefit plans 
are  determined  using  the  projected  unit  credit  method.  This  reflects  services
rendered   by  employees  to  the  dates  of  valuation  and  is  based  on  actuarial
assumptions  primarily regarding discount rates used in determining the present
value  of  benefits,  projected  rates  of  remuneration  growth  and  long-term
expected  rates of return for plan assets. Discount rates are based on the market
yields of high-rated corporate bonds in the country concerned. 

Differences between assumptions and actual events and effects of changes
in  actuarial  assumptions  are  allocated  over  the  estimated  average  remaining
working lives of employees, where these differences exceed a defined corridor. 
Past  service  costs  are  allocated  over  the  average  period  until  the  benefits

become  vested. 

Pension  assets  and  liabilities  in  different  defined  benefit  schemes  are  not
offset  unless the Group has a legally enforceable right to use the surplus in one
plan to settle obligations in the other plan. Pension assets are only recognised to
the extent that the Group is able to derive future economic benefits in the way
of refunds from the plan or reductions of future contributions.

The Group’s contributions to the defined contribution plans are charged to

the Income statement in the year to which they relate.

Share-based compensation
The Group operates equity-settled, share-based compensation plans. The fair
value of the employee services received in exchange for the grant of the options
or shares is recognised as an expense and allocated over the vesting period.

Notes – Accounting policies

1 Summary of significant accounting policies (continued)

3 Critical accounting estimates and judgements

The total amount to be expensed over the vesting period is determined by
reference to the fair value of the options or shares granted, excluding the im-
pact of any non-market vesting conditions. The fair value is fixed at grant date.
Non-market vesting conditions are included in assumptions about the number
of options or shares that are expected to become exercisable. At each balance
sheet date, the Group revises its estimates of the number of options or shares
that are expected to become exercisable. Novo Nordisk recognises the impact 
of the revision of the original estimates, if any, in the Income statement and a
corresponding  adjustment  to  equity  over  the  remaining  vesting  period.
Adjustments relating to prior years are included in the Income statement in the
year of adjustment. 

Liabilities
Generally, liabilities are stated at amortised cost unless specifically mentioned
otherwise.

Treasury shares
Treasury shares are deducted from the share capital at their nominal value of
DKK 1 per share. Differences between this amount and the amount paid for 
acquiring, or received for disposing of, treasury shares are deducted from re -
tained  earnings.  

Dividends
Dividends are recognised as a liability in the period in which they are declared at
the Annual General Meeting.

Consolidated statement of cash flows and financial resources
The Consolidated statement of cash flows and financial resources is presented
in accordance with the indirect method commencing with net profit. The state-
ment shows cash flows for the year, the net change in cash and cash equivalents
for the year, and cash and cash equivalents at the beginning and the end of the
year.

Cash and cash equivalents consist of cash and marketable securities, with
original maturity of less than three months, less short-term bank loans. Financial
resources  consist  of  cash  and  cash  equivalents,  bonds  with  original  term  to
maturity   exceeding  three  months,  and  undrawn  committed  credit  facilities
expiring  after more than one year.

2 Changes in the scope of consolidation

In  2007,  the  Novo  Nordisk  subsidiary  NNE  A/S  (Novo  Nordisk  Engineering)
completed  the acquisition of the engineering activities in Pharmaplan GmbH
from the German medical group Fresenius. The cost of the business combina-
tion was DKK 59 million. The purchase price was paid in cash. The net assets
were included in the consolidation as from 1 April 2007.

In 2006, no changes in the scope of consolidation occurred.

In  January  2005,  Novo  Nordisk  completed  the  acquisition  of  a  business  unit
from Aradigm Corporation related to the AERx ® insulin Diabetes Management
System (iDMS). The cost of the combination was DKK 358 million consisting of
DKK 350 million in purchase price and DKK 8 million in assumed liabilities. The
purchase price was paid in cash. The net assets were included in the consolida-
tion as from 26 January 2005.

The preparation of financial statements in conformity with generally accepted
accounting  principles  requires  management  to  make  estimates  and  assump-
tions that affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date(s) of the financial statements and
the reported amounts of revenues and expenses during the reporting period(s).
Management  bases  its  estimates  on  historical  experience  and  various  other
assumptions  that are believed to be reasonable under the circumstances, the
results   of  which  form  the  basis  for  making  judgements  about  the  reported
carrying  amounts of assets and liabilities and the reported amounts of revenues
and  expenses  that  may  not  be  readily  apparent  from  other  sources.  Actual
results  could differ from those estimates. Novo Nordisk believes the following
are the significant accounting estimates and judgements used in the prepara-
tion of its Consolidated financial statements.

Non-recurring costs related to AERx ® discontinuation
Novo Nordisk conducted a detailed analysis of the future prospects for inhaled
insulin and a review  of the medical and commercial potential of the AERx ® iDMS
inhaled insulin  system (AERx ®).

This  analysis  has  resulted  in  a  non-recurring  impairment  cost  regarding
intangible  assets and manufacturing activities related to the AERx ® system and
cost of discontinuing all clinical development expected to amount to around
DKK 1,325 million which have negatively impacted operating profit in 2007.

The impairment of tangible and intangible assets and provision for onerous
contracts  are  based  on  management’s  best  estimate  after  reviewing  the
engaged  contracts and the project-related assets. 

Commitments  regarding  clinical  trials  consist  of  legal  and  constructive
obliga  tions  which have been assessed by Management, based on best estimate.
In 2007, Novo Nordisk recorded the following charges related to the impair-

ment of the AERx ® project. 

Impairment of intangible assets
Impairment of tangible assets
Commitments regarding clinical trials
Leasing and investment commitments

DKK   117 million
DKK   753 million
DKK   326 million
DKK   129 million

DKK 1,325 million

These charges are included in Research and development costs. In addition a
cost  of  DKK  52  million,  related  to  the  AERx ® discontinuation,  is  included  as
financial  expense.

In  January  2008  Novo  Nordisk  has  decided  to  refocus  its  inhaled  insulin
activities   and  discontinue  all  further  development  of  AERx ®.  The  decision  to
discontinue  the development of AERx ® was not due to safety concerns.

Sales rebate accruals and provisions 
Sales rebate accruals and provisions are established in the same period as the
related  sales. The sales rebate accruals and provisions are recorded as a reduc-
tion in sales and are included in Other provisions and Other liabilities.

The accruals and provisions are based upon historical rebate payments. They
are calculated based upon a percentage of sales for each product as defined by
the contracts with the various customer groups.

Factors that complicate the rebate calculations are:

n Identification of the products which have been sold subject to a rebate
n The customer or government price terms which apply
n The estimated time lag between sale and payment of a rebate.

The largest sales rebate and discount amount are rebates from sales covered 
by Medicaid and Medicare, the US health care insurance systems. Provisions for
Medicaid and Medicare rebates have been calculated using a combination of
historical  experience,  product  and  population  growth,  price  increases,  the
impact   of  contracting  strategies  and  specific  terms  in  the  individual  agree-
ments.  For  Medicaid,  the  calculation  of  rebates  involves  interpretation  of
relevant  regulations, which are subject to challenge or change in interpretative
guidance by government authorities. Although accruals are made for Medicaid
and Medicare rebates at the time sales are recorded, the Medicare and Medicaid
rebates related to the specific sale will typically be invoiced to Novo Nordisk up
to  six  months  later.  Due  to  the  time  lag,  in  any  particular  period  the  rebate
adjustments  to sales may incorporate revisions of accruals for prior periods.

Novo Nordisk Annual Report 2007

61

Consolidated financial statements  Notes – Accounting policies

Allowances for doubtful trade receivables
Trade  receivables  are  stated  at  amortised  cost  less  allowances  for  potential
losses  on doubtful trade receivables. 

Novo Nordisk maintains allowances for doubtful trade receivables for esti-
mated  losses  resulting  from  the  subsequent  inability  of  the  customers  to 
make required payments. If the financial conditions of the customers were to
deteriorate, resulting in an impairment of their ability to make payments, addi-
tional allowances may be required in future periods. Management specifically
analyses  trade  receivables  and  analyses  historical  bad  debt,  customer  con -
centrations, customer creditworthiness, current economic trends and changes
in the customer payment terms when evaluating the adequacy of the allowance
for doubtful trade receivables. 

The uncertainty connected with the allowance for doubtful trade receivables
is  considered  limited.  The  carrying  amount  of  allowances  for  doubtful  trade
receivables  is DKK 542 million at 31 December 2007. Please refer to note 19 for
further information.

Income taxes
Management judgement is required in determining the Group’s provision for
deferred  income  tax  assets  and  liabilities.  Novo  Nordisk  recognises  deferred
income  tax assets if it is probable that sufficient taxable income will be available
in the future against which the temporary differences and unused tax losses can
be  utilised.  Management  has  considered  future  taxable  income  in  assessing
whether deferred income tax assets should be recognised. 

The  carrying  amount  of  deferred  income  tax  assets  and  deferred  income 
tax  liabilities  is  DKK  2,522  million  and  DKK  2,346  million  respectively  at  31
December 2007. Please refer to note 23 for further information.

Provisions and contingencies
As part of normal business Novo Nordisk issues credit notes for expired goods.
Consequently a provision for future returns is made, based on historical statisti-
cal product returns. The pattern in returns in the future may be different from
previous patterns.

Revenue  recognition  for  new  product  launches  is  based  on  specific  facts 
and circumstances for the specific products, including estimated demand and
acceptance  rates from well-established products with similar market characteri -
stics. In recent years the products launched by Novo Nordisk have been com -
parable with either other products already on the market or products in therapy
areas  well  known  to  Novo  Nordisk,  and  therefore  uncertainties  surrounding
products launched have been limited.

The carrying amount of provision for returned products is DKK 593 million at

31 December 2007. Please refer to note 25 for further information.

Management  of  the  Group  makes  judgements  about  provisions  and  con -
tingencies, including the probability of pending and potential future litigation
outcomes  that  in  nature  are  dependent  on  future  events  that  are  inherently
uncer tain.  In  making  its  determinations  of  likely  outcomes  of  litigation,  etc,
management  considers  the  evaluation  of  external  counsel  knowledgeable
about  each  matter,  as  well  as  known  outcomes  in  case  law.  Provisions  for
pending  litigations are recognised under Other provisions. Please refer to notes
25 and 36 for a description of significant litigations pending.

3 Critical accounting estimates and judgements (continued)

Customer rebates are offered to a number of managed health care plans.
These  rebate  programmes  provide  that  the  customer  receives  a  rebate  after
attaining  certain performance parameters relating to product purchases, for-
mulary status and pre-established market share milestones relative to compe -
titors. Since rebates are contractually agreed upon, rebates are estimated based
on  the  specific  terms  in  each  agreement,  historical  experience,  anti cipated
channel mix, product growth rates and market share. Novo Nordisk considers
the sales performance of products subject to managed health care rebates  and
other  contract discounts and adjusts the provision periodically to reflect actual
experience. 

Wholesaler charge-backs relate to contractual arrangements Novo Nordisk
has with indirect customers, mainly in the US, to sell products at prices that are
lower  than  the  list  price  charged  to  wholesalers.  A  wholesaler  chargeback
represents   the  difference  between  the  invoice  price  to  the  wholesaler  and 
the indirect customer’s contract price. Provisions are calculated for estimated
charge back using a combination of factors such as historical experience, cur-
rent wholesaler inventory levels, contract terms and the value of claims received
yet not processed. Wholesaler charge-backs are generally settled within one to
three months of incurring the liability.

Novo Nordisk believes that the accruals and provisions established for sales
rebates  are  reasonable  and  appropriate  based  on  current  facts  and  circum-
stances. However, the actual amount of rebates and discounts may differ from
the amounts estimated by management.

The US market has the most complex arrangements for rebates, discounts
and allowances. A reconciliation of gross sales to net sales for North America
(includes the US and Canada) is as follows:

DKK million

Gross sales

Gross-to-net sales adjustments:
Medicaid and Medicare rebates
Managed health care rebates
Prime vendor charge-backs
Cash discounts
Sales returns
Other rebates and allowances

2007

2006

2005

20,109

17,196

13,893

(1,279)
(1,333)
(2,594)
(381)
(432)
(344)

(1,186)
(1,073)
(2,074)
(310)
(116)
(157)

(1,161)
(798)
(1,729)
(244)
(105)
(324)

Total gross-to-net sales adjustments

(6,363)

(4,916)

(4,361)

Net sales

13,746

12,280

9,532

The carrying amount of sales rebate accruals and provisions is DKK 1,833 million
at 31 December 2007. Please refer to notes 5 and 25 for further information on
sales accruals and provisions.

Indirect Production Costs (IPC)
Work in progress and finished goods are stated at cost assigned by using the
first-in, first-out method. Cost comprises direct production costs such as raw
materials,  consumables,  energy  and  labour,  as  well  as  IPC  such  as  employee
costs, depreciation, maintenance etc.

IPC  are  measured  based  on  a  standard  cost  method  which  is  reviewed
regularly   in  order  to  ensure  relevant  measures  of  utilisation,  production  lead
time and other relevant factors. Changes in the parameters for calculation of
IPC, including utilisation levels, production lead time etc could have an impact
on  the  gross  margin  and  the  overall  valuation  of  inventories.  The  carrying
amount of IPC is DKK 4,418 million at 31 December 2007. Please refer to note
18 for further information.

62

Novo Nordisk Annual Report 2007

Financial definitions

ADRs
American Depositary Receipts.

Gross margin
Gross profit as a percentage of sales.

Basic earnings per share (EPS)
Net profit divided by the average number of shares outstanding.

Net profit margin
Net profit as a percentage of sales.

Cash to earnings
Free cash flow as a percentage of net profit.

Diluted earnings per share
Net  profit  divided  by  the  sum  of  average  number  of  shares  outstanding  in -
cluding the dilutive effect of share options ‘in the money’ in accordance with
IAS 33. The dilutive effect of share options ‘in the money’ is calculated as the
difference between the following:
1)  the  number  of  shares  that  could  have  been  acquired  at  fair  value  with
proceeds  from the exercise of the share options and 
2) the number of shares that would have been issued assuming the exercise 
of the share options.
The difference (the dilutive effect) is added to the deno minator as an issue of
shares for no consideration.

Effective tax rate
Income taxes as a percentage of profit before income taxes.

Equity ratio
Equity at year-end as a percentage of the sum of total liabilities and equity at
year-end.

Free cash flow
The sum of Cash flow from operating activities and Cash flow from investing
activities  excluding Net changes in marketable securities.

Number of shares outstanding
The number of shares outstanding is the total number of shares excluding the
holding of treasury shares.

Operating profit
Earnings before tax, financial items and share of profit/loss in associated com-
panies.

Operating profit margin
Operating profit as a percentage of sales.

Payout ratio
Total dividends for the year as a percentage of net profit.

ROIC (return on invested capital)
Operating  profit  after  tax  (using  the  effective  tax  rate)  as  a  percentage  of
average   inventories,  receivables,  property,  plant  and  equipment  as  well  as
intangible   assets   less  non-interest  bearing  liabilities  including  provisions  (the
sum of the above assets and liabilities at the beginning of the year and at year-
end divided by two).

Novo Nordisk Annual Report 2007

63

Consolidated financial statements  Notes – Consolidated income statement

4 Segment information

Primary reporting format – Business segments

At  31  December  2007,  the  Group  operates  on  a  worldwide  basis  in  two
business  segments (the primary reporting format):

Diabetes care: 
The  business  segment  includes  discovery,  development,  manufacturing  and
marketing of products within the areas of insulin, GLP-1 and related delivery
systems  as well as oral antidiabetic products (OAD).

Biopharmaceuticals: 
The  business  segment  includes  discovery,  development,  manufacturing  and

marketing  of  products  within  the  therapy  areas  haemostasis  management
(NovoSeven ®),  growth  hormone  therapy,  hormone  replacement  therapy,  in-
flammation therapy and other therapy areas.

There are no sales or other transactions between the business segments. Costs
have been split between business segments based on a specific allocation with
the addition of a minor number of corporate overheads allocated systematically
to the segments. Segment assets comprise the assets that are applied directly to
the activities of the segment, including intangible assets, property, plant and
equipment, long-term financial assets, inventories, trade receivables and other
receivables. Segment liabilities comprise liabilities derived from the activities of
the segment, including provisions, trade payables and other liabilities.

Business segments

DKK million

Segment sales and results

Sales
Modern insulins (insulin analogues)
Human insulins
Insulin-related sales
Oral antidiabetic products (OAD)

Diabetes care total

Haemostasis management (NovoSeven ®)
Growth hormone therapy
Hormone replacement therapy
Other products

Biopharmaceuticals total

Sales

Change in DKK (%)
Change in local currencies (%)

Operating profit 
Operating profit adjusted for costs related to discontinuation of AERx ®

Share of profit in associated companies
Financial income (net)
Profit before income taxes
Income taxes

Net profit

Other segment items

Research and development costs
Hereof costs related to discontinuation of AERx ®
Depreciation and amortisation
Impairment losses in the Income statement
Impairment losses in the Income statement adjusted for discontinuation of AERx ®
Additions to property, plant and equipment and intangible assets (net)
Investments in associated companies (net)
Long-term assets
Total assets
Total liabilities

2007

2006

2005

Diabetes care

14,008
12,572
1,749
2,149

10,825
13,451
1,606
1,984

7,298
13,543
1,463
1,708

30,478

27,866

24,012

30,478
9.4%
14.1%
4,259
5,584

27,866
16.1%
17.0%
4,982
–

24,012
16.9%
15.9%
4,055
–

6,117
(1,325)
1,774
931
61
1,995
–
16,884
30,257
7,980

3,898
–
1,632
45
–
2,499
–
17,606
29,714
7,470

3,177
–
1,446
171
–
3,510
–
17,502
28,484
6,635

Geographical segments

2007

2006

2005

2007

2006

2005

DKK million

Sales *)

Change in DKK (%) *)
Change in local currencies (%) *)

Additions to property, plant and equipment and intangible assets (net)
Property, plant and equipment
Total assets

Europe

15,300
9.1%
8.9%
2,065
16,765
35,232

16,350
6.9%
6.8%
1,651
16,398
38,428

North America

14,020
8.8%
8.1%
2,332
16,946
32,523

13,746
11.9%
21.8%
509
998
2,873

12,280
28.8%
29.4%
460
1,480
3,819

9,532
27.5%
26.7%
801
1,212
4,205

*) Comparative sales figures from 2005 and 2006 have been adjusted in order to reflect a changed organisational structure from 1 January 2007 which transfers 8 countries, incl. Bulgaria and

Romania, from International Operations to Europe.

64

Novo Nordisk Annual Report 2007

Notes – Consolidated income statement

4 Segment information (continued)

Secondary reporting format – Geographical segments

The Group operates in four main geographical areas (the secondary reporting
format):

Europe: EU, EFTA
North America: The US and Canada
Japan & Oceania: Japan, Australia and New Zealand
International Operations: All other countries

Sales  are  attributed  to  geographical  segments  based  on  the  location  of  the 
customer. There are no sales between segments.

Total assets and additions to property, plant and equipment and intangible

assets are based on the location of the assets.

The segments and regions are the same as those used for internal reporting,
allowing  a reliable assessment of risk and returns.  

2007

2006

2005

2007

2006

2005

2007

2006

2005

Biopharmaceuticals

Corporate/unallocated

Total

5,865
3,511
1,668
309

5,635
3,309
1,607
326

11,353

10,877

11,353
4.4%
9.9%
4,683
4,683

10,877
11.6%
12.7%
4,137
–

5,064
2,781
1,565
338

9,748

9,748
14.7%
14.2%
4,033
–

1,233
796

2,449

(260)
305

319
(173)

2,712

2,370

2,421
–
263
–
–
391
–
3,470
6,685
2,488

2,418
–
291
–
–
509
–
3,684
6,783
2,269

1,908
–
309
–
–
727
–
3,625
6,566
1,959

–
–
37
2
2
–
–
3,075
10,789
5,081

–
– 
40
134
–
1
112
2,567
8,195
4,831

–
–
4
–
– 
4
–
1,273
6,910
5,732

14,008
12,572
1,749
2,149

10,825
13,451
1,606
1,984

7,298
13,543
1,463
1,708

30,478

27,866

24,012

5,865
3,511
1,668
309

5,635
3,309
1,607
326

11,353

10,877

41,831
8.0%
12.9%
8,942
10,267

1,233
796
10,971
2,449

8,522

8,538
(1,325)
2,074
933
63
2,386
–
23,429
47,731
15,549

38,743
14.8%
15.7%
9,119
–

(260)
305
9,164
2,712

6,452

6,316
–
1,963
179
–
3,009
112
23,857
44,692
14,570

5,064
2,781
1,565
338

9,748

33,760
16.3%
15.4%
8,088
–

319
(173)
8,234
2,370

5,864

5,085
–
1,759
171
–
4,241
–
22,400
41,960
14,326

2007

2006

2005

2007

2006

2005

2007

2006

2005

International Operations

Japan & Oceania

7,295
12.3%
17.8%
222
2,031
5,648

6,494
18.1%
18.7%
465
1,897
4,618

5,497
25.8%
22.4%
1,088
1,546
4,212

4,440
(4.9%)
3.1%
4
178
782

4,669
(0.9%)
5.0%
19
208
1,023

4,711
9.6%
10.5%
20
237
1,020

41,831
8.0%
12.9%
2,386
19,605
47,731

Total

38,743
14.8%
15.7%
3,009
20,350
44,692

33,760
16.3%
15.4%
4,241
19,941
41,960

Novo Nordisk Annual Report 2007

65

Consolidated financial statements  Notes – Consolidated income statement

5 Sales rebate accruals and provisions

7 Depreciation, amortisation and impairment losses

DKK million

2007

2006

2005

DKK million

2007

2006

2005

At the beginning of the year
Additional rebates deducted from sales
Adjustments to previous year’s accruals 
and provisions
Payments and grants of rebates 
during the year
Exchange rate adjustments

1,847
3,176

1,872
2,761

1,031
2,705

(168)

(218)

(68)

(2,835)
(187)

(2,372)
(196)

(1,943)
147

At the end of the year

1,833

1,847

1,872

Included in the Income statement 
under the following headings:
Cost of goods sold
Sales and distribution costs
Research and development costs *)
Administrative expenses

Total depreciation, amortisation 
and impairment losses

1,652
31
1,205
119

1,682
56
302
102

1,525
67
231
107

3,007

2,142

1,930

Specification of sales rebate accruals 
and provisions:
Other liabilities
Current provisions

*) Hereof costs of DKK 870 million related to discontinuation of AERx ®.

89
1,744

72
1,775

77
1,795

8 Fees to statutory auditors

Total sales rebate accruals and provisions

1,833

1,847

1,872

DKK million

2007

2006

2005

6 Employee costs

DKK million

2007

2006

2005

Wages and salaries
Share-based payment costs (refer to note 33)
Pensions – defined contribution plans
Retirement benefit obligations 
(refer to note 24)
Other contributions to social security
Other employee costs

10,344
130
774

109
717
1,126

9,703
113
712

111
652
940

8,659
223
618

137
576
766

Total employee costs

13,200

12,231

10,979

Included in the Income statement 
under the following headings:
Cost of goods sold
Sales and distribution costs
Research and development costs
Administrative expenses

3,603
4,498
2,813
2,121

3,656
3,904
2,424
2,055

3,664
3,380
2,095
1,751

Statutory audit 
Audit-related services
Tax advisory services
Other services

Total 

25
6
15
1

47

24
7
16
1

48

24
6
20
1

51

9 Licence fees and other operating income (net)

DKK million

2007

2006

2005

Licence fees and settlements
Net income from IT, engineering and 
other services
Other income

Total licence fees and other operating 
income (net)

229

26
66

148

55
69

164

51
188

321

272

403

Total included in the Income statement

13,035

12,039

10,890

10 Financial income

Included in the Balance sheet as:
Capitalised employee costs related to 
assets in course of construction etc
Change in employee costs included 
in inventories

Total included in the Balance sheet

DKK million

2007

2006

2005

58

107

165

115

77

192

86

3

89

Interest income
Capital gain on investments etc (net)
Foreign exchange gain (net)
Foreign exchange gain on derivative 
financial instruments (net)

322
–
–

981

1,303

369
153
–

409

931

210
–
288

–

498

Total employee costs

13,200

12,231

10,979

Total financial income

For information on remuneration to the Board of Directors and 
Executive Management, please refer to note 34. 

11 Financial expenses

Average number of full-time employees
Year-end number of full-time employees

24,344
25,516

22,590
23,172

21,146
22,007

In addition to the employee costs of DKK 13,200 million NNE Pharmaplan A/S,
which is consolidated in the line item ‘Licence fee and other operating income
(net)’, has employee costs in 2007 of DKK 800 million (2006: DKK 545 million,
2005:  DKK  519  million)  of  which  DKK  264  million  (2006:  DKK  545  million,
2005: DKK 519 million) has been capitalised as assets in course of construction
in the Group.

DKK million

2007

2006

2005

Interest expenses
Capital loss on investments etc (net) *)
Foreign exchange loss (net)
Foreign exchange loss on derivative 
financial instruments (net)
Other financial expenses

Total financial expenses

324
60
71

–
52

507

296
–
268

–
62

626

254
20
–

328
69

671

*) Hereof  including  unrealised  capital  loss  of  DKK  52  million  related  to  Novo  Nordisk’s

invest ment in Aradigm Inc.

66

Novo Nordisk Annual Report 2007

12 Income taxes

DKK million

Current tax on profit for the year
Deferred tax on profit for the year

Tax on profit for the year
Adjustments related to previous years – current tax
Adjustments related to previous years – deferred tax

Income taxes in the Income statement

Tax on entries in equity related to current tax
Tax on entries in equity related to deferred tax

Tax on entries in equity

Computation of effective tax rate:
Statutory corporate income tax rate in Denmark
Deviation in foreign subsidiaries’ tax rates compared to Danish tax rate (net)
Non-tax income less non-tax deductible expenses (net)
Effect on deferred tax related to change in the Danish tax rate in 2005 and 2007
Other

Notes – Consolidated income statement

2007

2006

2,835
(347)

2,488
(11)
(28)

2,449

43
50

93

25.0%
2.9%
(3.2%)
(2.0%)
(0.4%)

2,832
(213)

2,619
964
(871)

2,712

4
125

129

28.0%
2.1%
(0.4%)
–
(0.1%)

2005

2,389
40

2,429
(45)
(14)

2,370

18
(70)

(52)

28.0%
3.6%
(1.6%)
(0.7%)
(0.5%)

Effective tax rate

22.3%

29.6%

28.8%

13 Earnings per share

Net profit

DKK million

2007

8,522

2006

6,452

2005

5,864

Average number of shares outstanding *)
Dilutive effect of outstanding share bonus pool and options ‘in the money’ *), **)

in 1,000 shares
in 1,000 shares

631,783
4,639

641,862
3,526

655,422
2,446

Average number of shares outstanding incl. dilutive effect of options ‘in the money’

in 1,000 shares

636,422

645,388

657,868

Basic earnings per share *)
Diluted earnings per share *)

DKK
DKK

13.49
13.39

10.05
10.00

8.95
8.91

*) 

In 2007 there was a stock split of the company’s A and B shares. The trade unit was changed from DKK 2 to DKK 1. The comparative figures for 2006 and 2005 have been updated 
accordingly.

**) For further information on outstanding shares bonus pool and options, please refer to note 33.

Novo Nordisk Annual Report 2007

67

Consolidated financial statements  Notes – Consolidated balance sheet

14 Intangible assets

DKK million

2007
Cost at the beginning of 2007
Additions during the year
Addition regarding acquisitions
Disposals during the year
Exchange rate adjustments

Cost at the end of 2007

Amortisation and impairment losses at the beginning of 2007
Amortisation for the year
Impairment losses for the year **)
Amortisation and Impairment losses reversed on disposals during the year
Exchange rate adjustments

Amortisation and impairment losses at the end of 2007

Carrying amount at the end of 2007

2006
Cost at the beginning of 2006
Additions during the year
Disposals during the year
Exchange rate adjustments

Cost at the end of 2006

Amortisation and impairment losses at the beginning of 2006
Amortisation for the year
Amortisation and impairment losses reversed on disposals during the year
Exchange rate adjustments

Amortisation and impairment losses at the end of 2006

Carrying amount at the end of 2006

Includes primarily internally developed software and costs related to major IT projects.

*) 
**) Impairment losses of DKK 117 million relates to discontinuation of AERx ®.

Goodwill

Patents and
licences etc

Other
intangible
assets *)

82
52
–
(1)
–

133

65
–
–
–
–

65

68

82
–
–
–

82

65
–
–
–

65

17

486
21
26
(11)
(2)

520

22
14
117
(1)
1

153

367

297
194
(2)
(3)

486

13
9
–
–

22

464

491
97
18
(41)
7

572

333
32
–
(37)
8

336

236

470
28
(3)
(4)

491

286
54
(3)
(4)

333

158

Total

1,059
170
44
(53)
5

1,225

420
46
117
(38)
9

554

671

849
222
(5)
(7)

1,059

364
63
(3)
(4)

420

639

68

Novo Nordisk Annual Report 2007

Notes – Consolidated balance sheet

15 Property, plant and equipment

DKK million

2007
Cost at the beginning of 2007
Additions during the year
Addition regarding acquisitions
Disposals during the year
Transfer from/(to) other items
Exchange rate adjustments

Cost at the end of 2007

Depreciation and impairment losses at the beginning of 2007
Depreciation for the year
Impairment losses for the year *)
Depreciation and impairment losses reversed on disposals during the year
Exchange rate adjustments

Depreciation and impairment losses at the end of 2007

Land and
buildings

Plant and
machinery

Other 
equipment

Total

Payments on 
account and 
assets in
course of
construction

11,525
284
7
(241)
640
(7)

14,066
387
–
(720)
1,847
(16)

12,208

15,564

3,231
500
30
(133)
(10)

3,618

6,677
1,302
25
(685)
(2)

7,317

2,623
203
2
(646)
129
(22)

2,289

1,731
226
26
(609)
(8)

1,366

3,775
1,434
–
(33)
(2,616)
(13)

31,989
2,308
9
(1,640)
0
(58)

2,547

32,608

–
–
735
(33)
–

702

11,639
2,028
816
(1,460)
(20)

13,003

Carrying amount at the end of 2007

8,590

8,247

923

1,845

19,605

2006
Cost at the beginning of 2006
Additions during the year
Disposals during the year
Transfer from/(to) other items
Exchange rate adjustments

Cost at the end of 2006

Depreciation and impairment losses at the beginning of 2006
Depreciation for the year
Impairment losses for the year
Depreciation and impairment losses reversed on disposals during the year
Exchange rate adjustments

Depreciation and impairment losses at the end of 2006

10,017
285
(90)
1,389
(76)

12,670
400
(770)
1,810
(44)

11,525

14,066

2,817
486
15
(62)
(25)

3,231

5,957
1,188
164
(593)
(39)

6,677

2,492
184
(165)
148
(36)

2,623

1,659
226
–
(125)
(29)

1,731

5,195
2,029
–
(3,347)
(102)

30,374
2,898
(1,025)
–
(258)

3,775

31,989

–
–
–
–
–

–

10,433
1,900
179
(780)
(93)

11,639

Carrying amount at the end of 2006

8,294

7,389

892

3,775

20,350

*) Impairment losses of DKK 753 million relates to discontinuation of AERx ®.

16 Investments in associated companies

DKK million

Harno Invest A/S

Other

2007

2006

Aggregated financial information of associated companies:
Sales
Net profit/(loss)
Total assets
Total liabilities

Novo Nordisk’s share of profit/(loss) in associated companies
Hereof unrealised capital gains/(losses)
Novo Nordisk’s carrying amount of investments in associated companies
Hereof Novo Nordisk’s carrying amount of goodwill related to investments in associated companies

Market values of shareholdings in listed associated companies:
– ZymoGenetics, Inc (NASDAQ symbol: ZGEN)
– Innate Pharma SA (Euronext symbol: IPH)

8
5,811
1,693
33

1,503
18
159
0

325
(867)
1,888
847

(270)
(3)
341
69

1,237
128

333
4,944
3,581
880

1,233
15
500
69

1,237
128

1,825
(782)
4,272
1,942

(260)
(16)
788
82

1,842
219

Novo Nordisk recorded in 2007 an income of DKK 1,518 million related to the divestment of the business activities in Dako A/S. As a shareholder in Harno Invest A/S
(formerly  Dako A/S) Novo Nordisk received a dividend of DKK 1,470 million in December 2007. The divested business activities in Harno Invest A/S contributed with a loss
in the period from 1 January 2007 to 28 February 2007 of DKK 1 million. For the full year 2006 the divested business activities in Harno Invest A/S contributed with a loss
of DKK 23 million.

Please refer to page 101 for a list of Novo Nordisk’s associated companies.

Novo Nordisk Annual Report 2007

69

Consolidated financial statements  Notes – Consolidated balance sheet

17 Financial assets

DKK million

19 Trade receivables

2007

2006

DKK million

Financial assets classified as fair value 
through profit and loss:
– Derivative financial instruments (refer to note 35)

Available-for-sale financial assets:
– Listed shares
– Unlisted shares
– Bonds

Loans:
– Amounts owed by affiliated companies
– Amounts owed by third parties

Total financial assets

1,048

814

5
107
1,486 *)

9
91
1,001

35
5

36
51

2,686

2,002

*) Danish AAA-rated mortgage bonds issued by Danish credit institutions governed  by The

Danish Financial Supervisory Authority.

Trade receivables (gross)

Allowances for doubtful trade receivables:
Balance at the beginning of the year
Change in allowances during the year
Realised losses during the year

Balance at the end of the year

Total trade receivables

6,092

5,163

Trade receivables (net) are equal to an 
average credit period of (days)

Trade receivables (gross) can be specified as follows:
Not due

Specification of financial assets:
Long-term (Other financial assets)
Current (Marketable securities and financial derivatives)

Total financial assets

131
2,555

169
1,833

2,686

2,002

Overdue by:
Between 1 and 179 days
Between 180 and 359 days
More than 360 days

2007

2006

6,634

5,622

459
119
(36)

542

419
55
(15)

459

53

49

5,255

4,319

835
182
362

873
184
246

6,634

5,622

2007

2006

602
79
105
707

835
34
99
816

1,493

1,784

Total trade receivables (gross)

20 Other receivables

DKK million

Prepayments *)
Interest receivable
Amounts owed by affiliated companies
Other receivables

Total other receivables

*) In  2007  prepaid  costs  of  DKK  116  million  were  expensed  in  connection  with  the  dis -

continuation  of AERx ®. 

Revaluation surplus on available-for-sale financial 
assets recognised in equity during the year
Bonds with maturity exceeding 12 months 
from the balance sheet date
Duration of the Group’s bond portfolio (years)
Redemption yield on the Group’s bond portfolio

12

(27)

985
1.6
4.4%

–
–
–

18 Inventories

DKK million

Raw materials and consumables
Work in progress
Finished goods

Total inventories

Indirect production costs included in work 
in progress and finished goods

Amount of write-down of inventories 
recognised as expense during the year

Amount of reversal of write-down 
of inventories during the year

2007

2006

1,210
6,010
1,800

1,088
4,697
2,615

9,020

8,400

4,418

4,104

188

443

81

45

70

Novo Nordisk Annual Report 2007

21 Share capital

DKK million

Development in share capital:
A share capital
B share capital

At the end of the year

Notes – Consolidated balance sheet

2007

2006

107
540

647

107
567

674

The A share capital remained unchanged at DKK 107 million from 2003 to 2007. In 2007 the B share capital was reduced by DKK 27 million from DKK 567 million to 
DKK 540 million. In 2006 the B share capital was reduced by DKK 35 million from DKK 602 million to DKK 567 million. The B share capital remained 602 million from
2003 to 2005.

At the end of 2007 the share capital amounted to DKK 107,487,200 in A share capital (equal to 107,487,200 A shares of DKK 1) and DKK 539,472,800 in B share 
capital (equal to 539,472,800 B shares of DKK 1).

Treasury shares:
Holding at the beginning of the year
Cancellation of treasury shares

Holding of treasury shares, adjusted for cancellation
Purchase during the year
Sale during the year
Value adjustment

Holding at the end of the year

Number of B 
shares of DKK 1*)

As % of share
capital before
cancellation

As % of share
capital after
cancellation

Market value
DKK million

5.85%
(4.00%)

1.85%

39,426,138
(26,960,000)

12,466,138
15,537,012
(2,188,020)

25,815,130

9,285
7,786

2,936
4,835
(241)
1,118

8,648

1.93%
2.40%
(0.34%)

3.99%

*) In 2007 there was a stock split of the company’s A and B shares. The trade unit was changed from DKK 2 to DKK 1.

Acquisition of treasury shares during the year is part of the share buy-back programme of up to DKK 10 billion worth of Novo Nordisk B shares announced in January
2007, which was initiated in order to align the capital structure with the expected development in free cash flow. Sale of treasury shares relates to exercised share 
options.

At the end of the year 9,079,072 of the treasury B shareholding shares are regarded as hedge for the share-based incentive schemes.

22 Long-term debt

DKK million

Mortgage debt and other secured loans *)

Unsecured loans and other long-term loans **) 

Total long-term debt

The debt is payable within the following periods as from the balance sheet date:
Between one and two years
Between two and three years
Between three and four years
Between four and five years
After five years

Total long-term debt

The debt is denominated in the following currencies:
DKK
EUR
USD
JPY
Other currencies

Total long-term debt

2007

2006

504

457

961

0
0
457
0
504

961

2
502
457
0
0

961

658

516

1,174

159
1
1
510
503

1,174

3
657
510
–
4

1,174

Adjustment of the above loans to market value at year-end 2007 would result in a loss of DKK 2 million (a loss of DKK 6 million in 2006).

*)  Terms to maturity between 2016 – 2022 and a weighted average interest rate of 4.96%
**) Terms to maturity in 2011 and a weighted average interest rate of 4.94%

Novo Nordisk Annual Report 2007

71

Consolidated financial statements  Notes – Consolidated balance sheet

23 Deferred income tax assets and liabilities

DKK million

At the beginning of the year
Deferred tax on profit for the year
Adjustment relating to previous years
Deferred tax on items recognised on equity
Addition regarding acquisition
Exchange rate adjustments

Total deferred tax (assets)/liabilities (net)

DKK million

Assets

Liabilities

Specification
The deferred tax assets and liabilities are allocable 
to the various balance sheet items as follows:
Property, plant and equipment
Intangible assets
Indirect production costs
Unrealised profit on intercompany sales 
Allowances for doubtful trade receivables
Tax-loss carry-forward
Other

(451)
(677)
–
(1,643)
(61)
(22)
(1,188)

(4,042)

1,321
1
1,103
–
1
–
1,440

3,866

87
(347)
(28)
50
7
55

(176)

2007
Total

870
(676)
1,103
(1,643)
(60)
(22)
252

(176)

Assets

Liabilities

(188)
(904)
–
(1,561)
(110)
(7)
(915)

(3,685)

1,425
141
1,149
–
–
–
1,057

3,772

2007

2006

967
(213)
(871)
125
–
79

87

2006
Total

1,237
(763)
1,149
(1,561)
(110)
(7)
142

87

–

87

Netting of deferred tax assets and deferred tax liabilities related to 
income taxes for which there is a legally enforceable right to offset

1,520

(1,520)

–

1,774

(1,774)

Total deferred tax (assets)/liabilities (net)

(2,522) 

2,346

(176)

(1,911)

1,998

Unremitted earnings have been retained by subsidiary companies for reinvestment. No provision is made for income taxes that would be payable upon the distribution
of such earnings. If the earnings were remitted, an immaterial income tax charge would result, based on the tax statutes currently in effect.

No deferred tax has been calculated on differences associated with investments in subsidiaries, branches and associates as the differences by nature are permanent 
differences. However, deferred tax has been calculated if the differences are tax deductible.

Tax-loss carry-forward
Deferred tax assets are recognised on tax-loss carry-forwards that represent income likely to be realised in the future. The deferred tax assets of a tax loss of DKK 224
million  (DKK 214 million in 2006) have not been recognised in the Balance sheet. Hereof DKK 7 million expire within three years.

24 Retirement benefit obligations

Most employees in the Group are covered by post-employment retirement plans in the form of primarily  defined contribution plans or alternatively defined benefit plans.
Group com panies sponsor these plans either directly or by contributing to independently  administered funds. The nature of such plans varies according to the legal
regula tions, fiscal requirements  and economic conditions of the countries in which the employees are employed, and the benefits are generally based on the employees’
remuneration and years of service. The obligations relate  both to existing retirees’ pensions and to pension entitlements of future retirees.

Other post-employment benefits consist mostly of post-retirement healthcare plans, principally in the United States.

Post-employment  benefit  plans  are  usually  funded  by  payments  from  Group  companies  and  by  employees  to  funds  independent  of  the  Group.  Where  a  plan  is 
un funded, a liability for the retirement obligation is recognised in the Group’s Balance sheet. In accordance with the Accounting Policies the costs recognised for post-
employment benefits are included in Cost of goods sold, Sales and distribution costs, Research and development costs or Administrative expenses.

72

Novo Nordisk Annual Report 2007

Notes – Consolidated balance sheet

24 Retirement benefit obligations (continued)

DKK million

2007

2006

DKK million

2007

2006

Balance sheet obligations for:
Defined benefit pension plans
Post-employment medical benefits

Total retirement obligations

Income statement charge for:
Defined benefit pension plans
Post-employment medical benefits

Total income statement charge

The amounts recognised in the Balance sheet 
are determined as:
Present value of funded obligations
Fair value of plan assets

Present value of unfunded obligations
Unrecognised actuarial gains/(losses) (net) 
on pension benefit plans
Unrecognised actuarial gains/(losses) (net) 
on post-employment medical plans
Unrecognised past service costs

738
147

885

79
30

109

695
(566)

129

190

2

44
(3)

719
219

938

81
30

111

648
(495)

153

290

(74)

(36)
(3)

Net liability in the Balance sheet

362

330

Amounts recognised in the Balance sheet for post-employment defined benefit
pension  plans  and  medical  plans  are  predominantly  non-current  and  are  re -
ported as either  long-term assets  or long-term liabilities.

Change/development in the fair value 
of plan assets of the year:
At the beginning of the year
Expected return on plan assets
Actuarial gains/(losses)
Employer contributions
Benefits paid to employees
Addition regarding acquisition
Other
Exchange rate adjustments

At the end of the year

495
18
3
68
(10)
1
–
(9)

566

435
16
3
65
(17)
–
9
(16)

495

The Group expects to contribute DKK 61 million to its defined benefit pension
plans in 2008.

Weighted average asset allocation of funded 
retirement obligations:
Equities
Bonds
Cash at bank
Property

Amounts recognised in the income statement for the year:
Current service cost
Interest cost on pension obligation
Expected return on plan assets
Actuarial (gains)/losses recognised in the year
Curtailment/settlement (gains)/losses
Past service cost

Total income statement charge

Actual return on plan assets

27%
56%
12%
5%

27%
56%
12%
5%

91
32
(18)
1
–
3

109

21

107
30
(16)
4
(18)
4

111

19

4%
4%
3%
7%
2%

4%
4%
3%
10%
2%

Change/development in the retirement 
obligations of the year:
At the beginning of the year
Current service cost
Interest cost on pension obligation
Actuarial (gains)/losses
Past service costs
Benefits paid to employees
Addition regarding acquisition
Plan amendments
Other
Exchange rate adjustments

At the end of the year

938
91
32
(151)
–
(23)
31
3
–
(36)

885

875
107
30
7
(2)
(26)
–
–
(5)
(48)

938

The weighted average assumptions used for 
computation and valuation of defined 
benefit plans and post-employment medical 
benefits are as follows:
Discount rate
Projected return on plan assets
Projected future remuneration increases
Healthcare cost trend rate
Inflation rate

The following shows a five-year summary reflecting the funding of retirement obligations and the impact of historical deviations between expected and actual return 
on plan assets and actuarial adjustments on plan liabilities:

For all major defined benefit plans actuarial computations and valuations are
performed annually.

DKK million

Retirement obligations
Plan assets
Deficit/(surplus)
Actuarial (gains)/losses on plan assets
Actuarial (gains)/losses on plan liabilities

2007

2006

2005

2004

2003

885
(566)
319
(3)
(151)

938
(495)
443
(3)
7

875
(435)
440
6
77

609
(313)
296
(2)
16

500
(246)
254
(1)
10

Novo Nordisk Annual Report 2007

73

Consolidated financial statements  Notes – Consolidated balance sheet

25 Other provisions

DKK million

At the beginning of the year
Additional provisions *)
Adjustments to previous year’s provisions
Used during the year
Exchange rate adjustments

At the end of the year

Specification of other provisions:
Long-term
Current

Total other provisions

Provisions
for returned
products

Provisions
for sales
rebates

Other
provisions 

1,775
2,816
(168)
(2,495)
(184)

983
444
(59)
(60)
(5)

2007
Total

3,367
3,510
(316)
(2,731)
(190)

2006
Total

2,719
3,410
(223)
(2,333)
(206)

1,744

1,303

3,640

3,367

–
1,744

1,744

1,239 
64

1,303

1,239
2,401

3,640

911
2,456

3,367

609
250
(89)
(176)
(1)

593

–
593

593

*) Under Other Provisions DKK 339 relates to discontinuation of AERx ®. 

Provisions for returned products:
Novo Nordisk issues credit notes for expired goods as a part of normal business. Consequently, a provision for future returns is made based on historical statistical
product  returns, which represents Management’s best estimate. The provision is expected to be used within the normal operating cycle. 

Provisions for sales rebates:
In some countries the actual rebates depend on which customers purchase the products. Factors that complicate the rebate calculations are the identification of which
products have been sold subject to a rebate, which customer or government price terms apply, and the estimated lag time between sale and payment of the rebate.
Please refer to notes 3 and 5 for further information on rebates deducted from sales.

Other provisions:
Other provisions consist of various types of provisions including provisions for legal disputes, which represents Management’s best estimate. Please refer to note 36 for
further information on commitments and contingencies.

26 Short-term debt and financial derivatives

27 Other liabilities

DKK million

2007

2006

DKK million

Employee costs payable
Taxes and duties payable
Accruals and deferred income
Amounts owed to affiliated companies
Other payables

Total other liabilities

Bank loans and overdrafts
Long-term debt, amounts falling due within one year
Derivative financial instruments (refer to note 35)

Total short-term debt

The debt is denominated in the following currencies:
DKK
EUR
USD
JPY
Other currencies

Total short-term debt

206
154
45

405

13
179
108
11
94

405

285
12
41

338

18
196
57
11
56

338

At year-end, the Group had undrawn committed credit facilities amounting to
DKK 7,457 million (DKK 7,456 million in 2006). The undrawn committed credit
facilities  consist of a EUR 400 million and a EUR 600 million facility committed
by a number of Danish and international banks. The facilities mature in 2009
and 2012 respectively.

2007

2,025
346
122
93
2,373

4,959

2006

1,857
447
81
86
2,392

4,863

74

Novo Nordisk Annual Report 2007

Notes – Consolidated cash flow and financial resources

28 Other adjustments for non-cash items

30 Cash and cash equivalents

DKK million

2007

2006

2005

DKK million

2007

2006

2005

Cash at the end of the year

4,823

3,270

3,303

Short-term bank loans and overdrafts 
at the end of the year (refer to note 26)

(206)

(285)

(820)

Cash and cash equivalents 
at the end of the year

4,617

2,985

2,483

At the end of 2007, 2006 and 2005 there were no marketable securities with
original maturity of less than three months.

Share-based payment costs
Increase/(decrease) in provisions
(Gain)/loss from sale of property, 
plant and equipment
Change in allowances for doubtful 
trade receivables
Unrealised (gain)/loss on shares 
and bonds etc
Unrealised foreign exchange (gain)/loss
Share of (profit)/loss in associated companies
Recognised income of divestment of 
business activities in the associated 
company, Harno Invest A/S
Unrealised capital gain on investments in 
associated companies
Other, including difference between average 
exchange rate and year-end exchange rate

130
490

140

119

54
37
300

(1,518)

(15)

(46)

113
889

134

65

(7)
(143)
244

–

16

223
890

(64)

72

37
96
127

–

(186)

(352)

(86)

Other adjustments for non-cash items

(309)

959

1,109

29 Cash flows from acquisition of subsidiaries and 

business units

DKK million

2007

2006

2005

Intangible assets
Property, plant and equipment
Other long-term assets
Current assets
Long-term liabilities
Current liabilities

Net assets acquired

Goodwill on acquisition

Consideration paid

Acquired cash and cash equivalents

Net cash flow

Please refer to note 2 for further information.

44
9
18
149
(37)
(176)

7

52

(59)

–

(59)

–
–
–
–
–
–

–

–

–

–

–

8
345
–
5
–
(8)

350

–

(350)

–

(350)

Novo Nordisk Annual Report 2007

75

Consolidated financial statements  Notes – Additional information

The financial instruments included in the foreign exchange sensitivity analysis
are the Group’s cash, accounts receivable and payable, short- and long-term
loans, short- and long-term financial investments, foreign exchange forwards
and  foreign  exchange  options  hedging  transaction  exposure.  Furthermore,
interest   rate  swaps  and  cross-currency  swaps  are  included.  Not  included  are
anticipated  currency transactions, investments and fixed assets. Cross-currency
swaps hedging translation exposure are excluded from the sensitivity analysis,
as the effects of changing exchange rates hereon are recognised directly under
shareholders’ funds. 

Novo  Nordisk  only  hedges  invested  equity  in  major  foreign  affiliates  to  a
limited   extent.  Equity  hedging  takes  place  using  long-term  cross-currency
swaps. At the end of 2007, hedged equity made up 12% of the Group’s JPY 
equity. At the end of 2006, 14% of the Group’s JPY equity was hedged.

Interest rate risk
Changes in the interest rates have a limited effect on Novo Nordisk’s financial
instruments. At the end of 2007, an increase in the interest rate level of one
percentage   point  would,  everything  else  being  equal,  increase  the  fair  value 
of Novo Nordisk’s financial instruments by DKK 15 million (DKK 53 million in
2006).

DKK and EUR interest rates rose steadily during the first half of 2007, where-
as the second half of 2007 was much more volatile with an overall declining
trend. The Danish two-year bond yield was 4.23% at the end of 2007, up from
3.94% at the end of 2006. 

The  financial  instruments  included  in  the  sensitivity  analysis  consist  of
marketable  securities, deposits, short- and long-term loans, interest rate swaps
and  cross-currency  swaps.  Not  included  are  foreign  exchange  forwards  and
foreign  exchange options due to the limited effect that interest rate changes
have on these instruments.

Liquidity risk
Novo Nordisk ensures availability of required liquidity through a combination of
cash  management,  highly  liquid  investment  portfolios,  and  uncommitted  as
well as committed facilities. 

Counterparty risk
The use of derivative financial instruments and money market deposits gives rise
to counterparty exposure. To manage and reduce the credit risk on financial
counterparties, Novo Nordisk only enters into derivative financial contracts with
financial counterparties having a satisfactory long-term credit rating assigned
by international credit rating agencies. Money market deposits are only entered
into with financial counterparts having a satisfactory credit rating. The credit
risk on bonds is limited as investments are made in highly liquid bonds with
solid  credit ratings. 

Credit risk on Trade and Other receivables is limited as Novo Nordisk has no
significant concentration of credit risk, with exposure being spread over a large
number of counterparties and customers.

Capital structure
Novo Nordisk’s capital structure is characterised by a substantial equity ratio.
This is in line with the general capital structure of the pharmaceutical industry
and  reflects  the  inherent  long-term  investment  horizons  in  an  industry  with
typically  more than 10 years’ development time for pharmaceutical products. 

Novo Nordisk’s equity ratio, calculated as equity to total liabilities, was 67.4%

by the end of the year (67.4% at the end of 2006).

31 Financial risk

Novo Nordisk has centralised the management of the Group’s financial risks.
The overall objective and policies for the company’s financial risk management
are outlined in the Treasury Policy, which is approved by the Board of Directors.
The  Treasury  Policy  consists  of  the  Foreign  Exchange  Policy,  the  Investment
Policy,  the  Financing  Policy  and  the  Policy  regarding  Credit  Risk  on  Financial
Counterparts, and includes a description of allowed financial instruments and
risk limits. 

Novo  Nordisk  only  hedges  commercial  exposures  and  consequently  does 
not  enter  into  derivative  transactions  for  trading  or  speculative  purposes. 
Novo Nordisk uses a fully integrated Treasury Management System to manage
all finan    cial  positions. All positions are marked-to-market based on real-time
quotes and risk is assessed using generally accepted standards. 

Foreign exchange risk
Foreign exchange risk is the principal financial risk within Novo Nordisk and as
such has a significant impact on the Income statement and the Balance sheet.

The major part of Novo Nordisk’s sales is in EUR, USD, JPY and GBP, while a
predominant part of production, research and development costs is carried in
DKK. As a consequence Novo Nordisk’s foreign exchange risk is most significant
in USD, JPY and GBP, leaving out EUR for which the exchange risk is regarded as
low due to the Danish fixed-rate policy vis-à-vis the EUR. 

The  overall  objective  of  foreign  exchange  risk  management  is  to  limit  the
short-term  negative  impact  on  earnings  and  cash  flow  from  exchange  rate
fluctua tions, thereby increasing the predictability of the financial results. 

Novo Nordisk hedges existing assets and liabilities in major currencies as well
as future expected cash flows up to 24 months forward. Currency hedging is
based upon expectations of future exchange rates and takes place using mainly
foreign  exchange  forwards  and  foreign  exchange  options  matching  the  due
dates of the hedged items. Expected cash flows are continuously assessed using
historical inflows, budgets and monthly sales forecasts. Hedge effectiveness is
assessed on a regular basis. 

USD depreciated during 2007 versus DKK ending with a 10.4% decrease. In
2006 the USD depreciated by 10.5% versus DKK. In 2007, the JPY depreciated
by 5.5% whereas the GBP depreciated by 8.6%, both versus DKK. In 2006, the
JPY depreciated by 11.5% whereas the GBP appreciated by 2.0%. 

At year-end 2007, Novo Nordisk has covered the foreign exchange exposures
on the Balance sheet together with 16 months of expected future cash flow 
in USD. For JPY and GBP the equivalent cover was 15 months and 10 months 
of expected future cash flow respectively. At the end of 2006, the USD cover 
was 16 months, and for JPY and GBP the cover was 12 months and 11 months
respectively.

A  5%  change  in  the  following  currencies  will  have  a  full-year  impact  on

operating  profit of approximately:

DKK million

USD
JPY
GBP
USD-related currencies

Estimated 
for 
2008

Estimated
for
2007 *)

470
140
85
100

400
150
90
90

*) Definition of “USD-related currencies” have been changed to CAD, CNY in 2008 from
ARS, BRL, CAD, CNY, MXN, SGD, TWD, INR in 2007. Comparative figures for 2007 have
been changed accordingly.

At the end of 2007 a 5% increase in all other currencies versus EUR and DKK
would result in a decrease of the value of the net financial instruments of the
Group,  of  approximately  DKK  714  million  (DKK  644  million  in  2006).  A  5%
decrease  in all other currencies versus EUR and DKK would result in an increase
of the value of the net financial instruments of the Group of approximately DKK
772 million (DKK 693 million in 2006).

76

Novo Nordisk Annual Report 2007

32 Related party transactions

Novo Nordisk A/S is controlled by Novo A/S (incorporated in Denmark), which
owns  25.5%  of  the  shares  in  Novo  Nordisk  A/S.  The  remaining  shares  are
widely  held. The ultimate parent of the Group is the Novo Nordisk Foundation
(incorporated in Denmark).

In 2000, the Novozymes Group was demerged from the Novo Nordisk Group
with Novo A/S retaining a controlling shareholding.

Related parties are considered to be the Novo Nordisk Foundation, Novo A/S,
the Novozymes Group (due to the shared controlling shareholder, Novo A/S),
asso ciated  companies, the Board of Directors and officers of these entities and
Management of Novo Nordisk. Novo Nordisk has access to certain assets of and
can purchase certain services from Novo A/S and the Novozymes Group and vice
versa. All agreements relating to such assets and services are based on the list
prices used for sales to third parties where such list prices exist, or the price has
been set at what is regarded as market price. The material terms of these agree-
ments are renegotiated annually.

The Group has had the following material transactions with related parties:

DKK million

Novo Nordisk Foundation
Donations to the Group

Novo A/S
Services provided by the Group
Services provided by Novo A/S
Purchase of Novo Nordisk B shares
Net balance

The Novozymes Group
Services provided by the Group
Services provided by the Novozymes Group
Net balance

Associated companies
Purchased intangible assets, fees and royalties etc 
paid to associated companies by Novo Nordisk 

2007
Purchase/
(sale)

2006
Purchase/
(sale)

(30)

(29)

(15)
1
2,090
3

(253)
159
14

(14)
40
1,835
0

(207)
157
30

63

70

There have not been any material transactions with any director or officer of
Novo Nordisk, the Novozymes Group, Novo A/S, the Novo Nordisk Founda tion
or associated companies. For information on remuneration to Manage ment of
Novo Nordisk A/S, please refer to note 34.

Apart from the balances included in the Balance sheet under Other financial 
assets, Other receivables and Other liabilities, there are no material unsettled
trans actions with related parties at the end of the year.

Notes – Additional information

Novo Nordisk Annual Report 2007

77

Consolidated financial statements  Notes – Additional information

Assumptions
The market value of the Novo Nordisk B share options has been calculated using
the Black-Scholes option pricing model.

The assumptions used are shown in the table below:

2007

2006

2005

Expected life of the option in years (average) 

6

Expected volatility 

Expected dividend per share (in DKK)

Risk-free interest rate 
(based on Danish government bonds)

Novo Nordisk B share price 
at the date of grant 

Novo Nordisk B share price 
at the end of the year

6

17%

3.50

6

15%

3.00

21%

4.50

4.25%

3.60%

3.25%

NA

195

160

335.0

235.5

177.5

Share-based payment expensed 
in the Income statement

130

113

223

Share options on Novozymes shares
Options granted prior to the demerger of Novozymes A/S in 2000 have been
split into one Novo Nordisk option and one Novozymes option. At the end of
the year, the Group’s outstanding Novozymes options amount to 45,367 with
an average exercise price of DKK 101 per share of DKK 10 and a market value of
DKK 22 million. These options are hedged by the Group’s holding of Novozymes
A/S B shares.

33 Share-based payment schemes

Long-term share-based incentive programme
For a description of the programme please refer to page 44– 45.

In 2007, the allocation to the bonus pool for the Senior Management Board
amounts to DKK 43 million, corresponding to 6.5 months’ salary. This amount
has been expensed in 2007. The cash amount has been converted into 166,445
Novo Nordisk B shares of DKK 1 using a share price of DKK 256.5, equal to the
adjusted average trading price for Novo Nordisk B shares on the OMX Nordic
Exchange Copenhagen from 31 January to 14 February 2007. Based on the split
of participants  at the establishment of the bonus pool, approximately 35% of
the pool will be allocated to the members of Executive Management and 65%
to the members of the Senior Management Board. 

The  shares  allocated  to  the  bonus  pool  for  2004  (252,688  shares)  were
released   to  the  individual  participants  following  the  approval  of  the  Annual
Report  for 2007 by the Board of Directors on 30 January 2008.

The  total  number  of  shares  in  the  bonus  pool  relating  to  the  years  2005,

2006 and 2007 now amounts to 659,971 shares split in the following way:

Year allocated to pool       

Number of shares    

Vesting

2005
2006
2007

232,026
261,500
166,445

659,971

2009
2010
2011

For  the  management  group  below  the  Senior  Management  Board,  a  similar
share-based  incentive  programme  was  introduced  in  2007. The  allocation  to 
the bonus pool for this group consisting of approximately 500 employees was
DKK 135 million in 2007, corresponding to 527,665 shares. The cost of this allo -
cation  will be amortised equally over the period 2007–2010.

Share options
Novo Nordisk had established share option schemes in 1998 –2006 with the
pur pose   of  motivating  and  retaining  qualified  management  group  and  to
ensure  common goals for management and the shareholders. Each option gives
the right to purchase one Novo Nordisk B share. All share options are hedged 
by treasury shares. No options were granted in 2007 as the future long-term 
incentive programme from 2007 onwards will be based directly on shares.

The options are exercisable three years after the issue date and will expire
after   eight  years.  For  options  granted  based  on  performance  targets  for  the
financial  years 1997–1999, the exercise price was equal to the market price of
the Novo Nordisk B share at the time of issuance. The exercise price for options
granted based on performance targets for the financial years 2000 –2006 was
equal to the market price of the Novo Nordisk B share at the time when the plan
was established. The options can only be settled in shares.

78

Novo Nordisk Annual Report 2007

33 Share-based payment schemes (continued)

Outstanding share options in Novo Nordisk

Outstanding at the end of 2004

Granted in respect of 2005 (issued on 31 January 2006)
Employee share options (issued Oct–Dec 2005) *)
Exercised in 2005:

of 1997 Ordinary share option plan 
of 1998 Ordinary share option plan 
of 1999 Ordinary share option plan
of 2000 Ordinary share option plan
of Launch-share option plan

Expired/cancelled in 2005
Value adjustment **)

Outstanding at the end of 2005

Granted in respect of 2006 (issued on 31 January 2007)
Exercised in 2006:

of 1997 Ordinary share option plan 
of 1998 Ordinary share option plan 
of 1999 Ordinary share option plan
of 2000 Ordinary share option plan
of Launch-share option plan
of 2001 Ordinary share option plan
of 2002 Launch-share option plan
of 2005 Employee share options *)

Expired/cancelled in 2006
Value adjustment **)

Outstanding at the end of 2006

Exercised in 2007:

of 1998 Ordinary share option plan
of 1999 Ordinary share option plan
of 2000 Ordinary share option plan
of 2001 Ordinary share option plan
of Launch-share option plan
of 2001 Launch-share option plan 
of 2002 Launch-share option plan 
of 2003 Ordinary share option plan 
of 2005 Employee share options *)

Expired/cancelled in 2007
Value adjustment **)

Outstanding at the end of 2007

Notes – Additional information

Average exercise 
price per option 
DKK

Market value
per option
DKK

Market
value
DKK million

114

153
0

95
63
99
99
99
114

119

175

95
63
99
99
99
166
161
0
119

134

63
99
99
166
99
166
161
98
0
134

140

50

29
156

50
50
50
50
50
50

64

45

64
64
64
64
64
64
64
64
64

439

47
35

(1)
(5)
(10)
(9)
(13)
(1)
152

634

99

(2)
(10)
(17)
(18)
(54)
(18)
(2)
0
(11)
519

111

1,120

111
111
111
111
111
111
111
111
111
111

201

(8)
(32)
(34)
(40)
(15)
(2)
(2)
(109)
0
(31)
688

1,535

Share options

8,891,302

1,640,468
227,080

(19,000)
(103,000)
(207,334)
(183,248)
(268,080)
(26,416)

9,951,772

2,229,084

(27,000)
(161,500)
(270,400)
(280,416)
(845,880)
(283,600)
(36,000)
(350)
(179,306)

10,096,404

(73,000)
(287,434)
(306,800)
(356,280)
(138,680)
(21,528)
(16,048)
(979,010)
(840)
(278,036)

7,638,748

*)  Granted to employees in some countries outside of Denmark with a benefit equal to the employee-share benefit obtained by employees in the rest of the world.
**) The market value has been calculated using the Black-Scholes model with the parameters existing at year-end of the respective year.

Novo Nordisk Annual Report 2007

79

Consolidated financial statements  Notes – Additional information

33 Share-based payment schemes (continued)

Exercisable and outstanding
share options in Novo Nordisk

1998 Ordinary share option plan *)
1999 Ordinary share option plan
2000 Ordinary share option plan
2001 Ordinary share option plan
2000 Launch-share option plan *)
2001 Launch-share option plan
2002 Launch-share option plan
2003 Ordinary share option plan

Issued
share options

Exercised
share options

Expired/
cancelled

Outstanding/
exercisable
share options

Exercise price
DKK

710,000
1,375,000
1,526,000
1,369,960
1,437,200
21,528
52,048
2,185,000

(591,166)
(1,065,500)
(1,056,630)
(639,880)
(1,437,200)
(21,528)
(52,048)
(979,010)

(118,834)
(153,000)
(46,504)
(86,788)
–
–
–
(77,666)

0
156,500
422,866
643.292
0
0
0
1,128,324

Exercisable at the end of 2007

8,696,736

(5,842,962)

(482,792)

2,350,982 

2004 Ordinary share option plan
2005 Ordinary share option plan
2005 Employee share options **)
2006 Ordinary share option plan

1,618,832
1,640,468
227,080
2,229,084

–
–
(1,190)
–

(110,000)
(123,768)
(51,240)
(141,500)

1,508,832
1,516,700
174,650
2,087,584

Outstanding at the end of 2007 ***)

14,392,200

(5,844,152)

(909,300)

7,638,748

Exercise period

25/3 2002 – 24/3 2007
24/3 2003 – 23/3 2008
22/2 2004 – 21/2 2009
8/2 2005 –   7/2 2010
1/2 2004 – 31/1 2007
8/2 2005 –   7/2 2010
7/2 2006 –   6/2 2011
6/2 2007 –   5/2 2012

31/1 2008 – 30/1 2013
31/1 2009 – 30/1 2014
1/11 2008 – 31/12 2008
31/1 2010 – 30/1 2015

63
99
99
166
99
166
161
98

134
153
0
175

For 3,750 1998 Ordinary share options and 35,560 2000 Launch-share options, the Board of Directors had extended the exercise period to 3 August 2007.

*) 
**)  Granted to employees in some countries outside of Denmark with a benefit of the 2005 employee share programme equal to the employee-share benefit obtained by employees in the 

rest of the world.

***) All stock options will vest if there is a change of control of Novo Nordisk A/S, cf. note 36 Commitments and contingencies.

Average market price of Novo Nordisk B shares per trading period in 2007

31 January – 14 February
2 May – 16 May
3 August – 17 August
31 October – 14 November

Total exercised options

Average
market price
DKK

Exercised
share
options

256.5
285.5
297.0
312.5

1,094,120
612,990
215,160
257,350

2,179,620

80

Novo Nordisk Annual Report 2007

Notes – Additional information

34 Management‘s remuneration, share options and shareholdings

For information on the Board of Directors, the members of Executive Management and of the Senior Management Board, please refer to pages 46– 48 of the Annual
Report.

Fee to the Board of Directors and the Audit Committee

DKK million

Mads Øvlisen (Chairman of the Board until 8 March 2006)
Sten Scheibye (Chairman of the Board from 8 March 2006, 
Vice chairman of the Board until 8 March 2006)
Göran A. Ando (Vice-chairman of the Board and R&D facilitator 
from 8 March 2006, board member until 8 March 2006)
Kurt Anker Nielsen (Chairman of the Audit Committee)
Other Board of Directors/Audit Committee members

Total

Executive Management and the Senior Management Board 

DKK million

2007
Executive Management:
Lars Rebien Sørensen
Jesper Brandgaard
Lise Kingo
Kåre Schultz **)
Mads Krogsgaard Thomsen

Executive Management in total

Senior Management Board in total ****)

Share bonus pool *****)

2006
Executive Management:
Lars Rebien Sørensen
Jesper Brandgaard
Lars Almblom Jørgensen ***)
Lise Kingo
Kåre Schultz **)
Mads Krogsgaard Thomsen

Executive Management in total

Senior Management Board in total ****)

Share bonus pool *****)

Board of
Directors

Audit
Committee

2007
Total

Board of
Directors

Audit
Committee

2006
Total

–

1.0

0.6
0.4
3.2

5.2

–

–

–
0.5
0.4

0.9

–

1.0

0.6
0.9
3.6

6.1

0.2

0.7

0.6
0.3
2.4

4.2

–

–

–
0.4
0.3

0.7

0.2

0.7

0.6
0.7
2.7

4.9

Fixed salary

Cash bonus *)

Pensions

Car allowance
etc

Share-based
payment

Total
remuneration

6.0
3.5
3.2
5.3
3.5

21.5

48.6

5.7
3.1
0.7
2.9
4.7
3.1

20.2

39.8

2.0
1.2
1.1
1.7
1.2

7.2

2.0
1.2
1.1
1.3
1.2

6.8

17.6

14.9

1.9
1.1
–
1.0
1.7
1.1

6.8

2.0
1.0
0.4
1.0
1.2
1.0

6.6

13.3

10.7

0.3
0.3
0.3
1.3
0.3

2.5

7.4

0.3
0.3
0.1
0.3
1.6
0.3

2.9

5.3

–
–
–
–
–

–

–

42.7

–
–
–
–
–
–

–

–

45.8

10.3
6.2
5.7
9.6
6.2

38.0

88.5

42.7

9.9
5.5
1.2
5.2
9.2
5.5

36.5

69.1

45.8

*) 

**) 

As from Annual Report 2007 Cash bonus disclosed for 2007 is the expected bonus payment in 2008 relating to performance in 2007. The disclosure for Cash bonus disclosed for 2006 
has been changed accordingly to bonus paid out in 2007 relating to performance in 2006.
The total remuneration in 2006 and 2007 is reflecting costs in relation to Kåre Schultz’ expatriation to Switzerland. Out of the total remuneration approximately 12% related to cost 
compensation and associated tax effects of being expatriated. Fixed salary for 2006 is adjusted to appropriately reflect the tax implications of the expatriation.
In addition, Lars Almblom Jørgensen received severance package in 2006 amounting to DKK 16.5 million.

***) 
****)  The total remuneration for 2007 includes remuneration to 25 Senior Vice Presidents of which 5 resigned during the year. The total remuneration for 2006 includes remuneration to 22

Senior Vice Presidents and no one resigned during the year.

*****) The share bonus pool is locked up for three years before it is transferred to the participants employed at the end of the three-year period. The value is the cash amount of the share bonus
granted in the year using the grant date market value of Novo Nordisk B shares. Based on the split of participants at the establishment of the bonus pool, approximately 35% of the pool
will be allocated to the members of Executive management and 65% to the member of the Senior Management Board (2006: 37% and 63% respectively). In the lock-up period, the
bonus pool may potentially be reduced as a result of lower than planned value creation in subsequent years.

Novo Nordisk Annual Report 2007

81

Consolidated financial statements  Notes – Additional information

34 Management‘s remuneration, share options and shareholdings (continued)

The shares allocated to the bonus pool for 2004 (252,688 shares) were released to the individual participants following the approval by the Board of Directors on 
30 January 2008. Based on the share price at the end of 2007, the value of the released shares is as follows:

Value of shares released in 2008

Executive Management:
Lars Rebien Sørensen
Jesper Brandgaard
Lise Kingo
Kåre Schultz
Mads Krogsgaard Thomsen

Executive Management in total

Senior Management Board in total 

No of shares

Market value *)
DKK million

26,138
17,426
17,426
17,426
17,426

95,842

156,846

8.8
5.8
5.8
5.8
5.8

32.0

52.5

*) The market value of the shares released in 2008 is based on Novo Nordisk B share price at the end of 2007 of DKK 335.

The remuneration package for members of the Senior Management Board employed in foreign subsidiaries differs from the general package in respect of other benefit
and bonus schemes included in the package in order to ensure an attractive package compared to local conditions. In addition, Executive Management and Senior
Management Board members receive ordinary allowances in connection with business travelling, conferences and education etc, which are based on reimbursement of
actual  costs.

The members of Executive Management are, in the event of termination by the Company or by the individual due to a merger, acquisition  or takeover by an external
company, entitled to a severance payment of up to 36 months’ salary plus pension contributions. This equals amounts between DKK 11.7 million and DKK 23.4 million.

Lars Rebien Sørensen serves as a member of the Board of Directors of ZymoGenetics, Inc and does not retain the compensation. Lars Rebien Sørensen furthermore serves
as a member of the Supervisory Board of Bertelsmann AG and retains the remuneration of EUR 59 thousand in 2007 (EUR 58 thousand in 2006) and as a member of the
Supervisory Board of DONG Energy and retains the remuneration of DKK 113 thousand in 2007 (DKK 0 in 2006). Lise Kingo serves as a member of the Board of Directors
of GN Store Nord A/S and retains the remuneration of DKK 350 thousand (DKK 200 thousand in 2006). Mads Krogsgaard Thomsen serves as a member of the Board 
of Directors of Cellartis AB and DTU and retains the remuneration of SEK 25 thousand (SEK 50 thousand in 2006) from Cellartis AB and DKK 60 thousand  (DKK 50
thousand  in 2006) from DTU. Jesper Brandgaard serves as a member of the Board of Directors of SimCorp A/S and retains the remuneration of DKK 203 thousand in
2007 (DKK 0 in 2006). Kåre Schultz serves as a member of the Board of Directors of Lego A/S and retains the remuneration of DKK 171 thousand (DKK 0 in 2006).

Management’s share options

Share options in Novo Nordisk

Executive Management:
Lars Rebien Sørensen
Jesper Brandgaard
Lise Kingo
Kåre Schultz
Mads Krogsgaard Thomsen

Executive Management in total

At the beginning
of the year

Exercised
during the year

Additions
during the year

At the end Market value *)
DKK million
of the year 

127,000
85,060
41,000
57,500
90,560

36,000
38,560
21,000
23,000
44,060

401,120

162,620

–
–
–
–
–

–

91,000
46,500
20,000
34,500
46,500

238,500

19.5
10.0
4.7
7.2
10.0

51.4

66.6

Senior Management Board in total **)

546,078

327,528

105,350

323,900

Total

947,198

490,148

105,350

562,400

118.0

*)  Calculation of market values at year-end has been based on the Black-Scholes option pricing model applying the assumptions shown in note 33.
**) Additions during the year cover the holdings of share options by Senior Management Board members appointed in 2007.

82

Novo Nordisk Annual Report 2007

Notes – Additional information

34 Management‘s remuneration, share options and shareholdings (continued)

Management’s holding of Novo Nordisk shares
The internal rules for board members’, executives’ and certain employees’ trading in Novo Nordisk securities only permit trading in the 15-calendar-day period following
each quarterly announcement.

Shares in Novo Nordisk

Board of Directors:
Sten Scheibye
Göran A. Ando
Anne Marie Kverneland
Henrik Gürtler
Johnny Henriksen
Jørgen Wedel
Kurt Anker Nielsen **)
Kurt Briner
Niels Jacobsen
Stig Strøbæk
Søren Thuesen Pedersen

Board of Directors in total

Executive Management:
Lars Rebien Sørensen
Jesper Brandgaard
Lise Kingo
Kåre Schultz
Mads Krogsgaard Thomsen

Executive Management in total

Senior Management Board in total

Share bonus pool for Executive Management 
and Senior Management Board ***)

Total

At the beginning
of the year

Purchased
during the year

Sold 
during the year

At the end Market value *)
DKK million
of the year

800
–
3,320
–
660
8,000
80,904
–
22,000
320
520

116,524

820
320
3,230
320
320

–
1,200
–
–
–
–
–
–
–
–
–

1,200

36,000
38,560
21,000
23,000
44,060

–
–
–
–
–
–
18,000
–
–
–
400

800
1,200
3,320
–
660
8,000
62,904
–
22,000
320
120

18,400

99,324

36,000
38,560
24,110
23,000
44,060

820
320
120
320
320

5,010

162,620

165,730

1,900

59,706

213,528

250,198

23,036

746,214

166,445

–

912,659

927,454

543,793

434,328

1,036,919

0.3
0.4
1.1
–
0.2
2.7
21.1
–
7.4
0.1
0.0

33.3

0.3
0.1
0.0
0.1
0.1

0.6

7.7

305.7

347.3

In addition to the shareholdings, Kurt Anker Nielsen has share options in Novo Nordisk, issued by Novo A/S. At the end of 2007, 42,000 of these options were outstanding.

*)  Calculation of the market value is based on the quoted share prices of DKK 335 at the end of the year.
**) 
***) The annual allocation to the share bonus pool is locked up for three years before it is transferred to the participants employed at the end of each three-year period. Based on the split of
participants  at the establishment of the bonus pool, between 35– 40% of the pool will be allocated to the members of Executive Management and between 60– 65% to the members of 
the Senior Management Board. In the lock-up period, the bonus pool may potentially be reduced as a result of lower than planned value creation in subsequent years.

Novo Nordisk Annual Report 2007

83

Consolidated financial statements  Notes – Additional information

35 Derivative financial instruments

Novo Nordisk uses a number of financial instruments to hedge currency exposure and, in line with the Group’s treasury policies, Novo Nordisk only hedges commercial
exposures and consequently does not enter into derivative transactions for trading or speculative purposes. Novo Nordisk’s currency hedging activities are categorised
into hedging of forecasted transactions (cash flow hedges), hedging of assets and liabilities (fair value hedges) and hedging of net investments.

Hedging of forecasted transactions
The table below shows the fair value of cash flow hedging activities for 2007 and 2006 specified by hedging instrument and the major currencies. The fair value of the
financial instruments qualifying for hedge accounting under IAS 39 ‘Financial instruments’ is recognised directly under equity until the hedged items are recognised in
the Income statement. At year-end a gain of DKK 691 million is deferred via equity (a gain of DKK 420 million in 2006). The fair values of the financial instruments not
qualifying for hedge accounting  under IAS 39 are recognised directly in the Income statement.

Financial instruments hedging forecasted transactions qualifying for hedge accounting under IAS 39

DKK million

Forward contracts, net sales:
USD
JPY
GBP
Other

Total forward contracts

Cross currency and interest rate swaps:
EUR/EUR *)
EUR/USD *)

Total cross currency and interest rate swaps

Total hedging of forecasted transactions 
qualifying for hedge accounting under IAS 39

2007

2006

Contract
amount
at year-end

Positive 
fair values 
at year-end

Negative
fair values
at year-end

Contract
amount
at year-end

Positive 
fair values 
at year-end

Negative
fair values
at year-end

10,043
2,765
840
357

14,005

251
504

755

534
88
34
–

656

17
25

42

14,760

698

–
–
–
7

7

–
–

–

7

7,029
1,847
896
357

10,129

319
460

779

254
129
–
20

403

14
20

34

–
–
17
–

17

–
–

–

10,908

437

17

Financial instruments hedging forecasted transactions qualifying for hedge accounting under IAS 39, but for which hedge accounting is not applied

Cross currency and interest rate swaps:
DKK/DKK
EUR/EUR *)
EUR/USD *)
JPY/JPY
JPY/ DKK

Total hedging of forecasted transactions 
qualifying for hedge accounting under IAS 39, 
but for which hedge accounting is not applied

310
–
–
–
314

–
–
–
–
101

624

101

7
8
51
–
–

66

310
183
44
380
314

–
–
2
2
99

1,231

103

14
1
–
–
–

15

*) For financial instruments including both currency and interest rate swaps, hedge accounting is applied for the interest rate part whereas hedge accounting is not applied for the currency part.

The contract value is disclosed only in the upper table.

Financial instruments hedging forecasted transactions, but not qualifying for hedge accounting under IAS 39

Currency options:
EUR/USD (purchased USD put)
EUR/JPY (purchased JPY put)

Total hedging of forecasted transactions 
not qualifying for hedge accounting under IAS 39

2,498
224

2,722

44
3

47

–
–

–

1,536
–

1,536

13
–

13

–
–

–

Total hedging of forecasted transactions

18,106

846

73

13,675

553

32

84

Novo Nordisk Annual Report 2007

Notes – Additional information

35 Derivative financial instruments (continued)

2007

2006

The financial contracts existing at the end of the year (cash flow hedges) 
are expected to be recognised in the Income statement within the 
following number of months:
USD
JPY
GBP

The cash flows covered by the above financial contracts are expected 
to occur within the following number of months:
USD
JPY
GBP

16 months
15 months
10 months

17 months
16 months
13 months

16 months
12 months
11 months

18 months
13 months
13 months

The maturity of the swaps existing at the end of 2007 is December 2011 and December 2012 (December 2007, December 2011 and December 2012 at the end of 2006)
and the interest margins are (0.57%) to 4.05% ((1.46%) to 4.05% at year-end 2006).

Hedging of assets and liabilities 
The table below shows the fair value of fair value hedging activities for 2007 and 2006 specified by hedging instrument and the major currencies. All changes in fair
values  are recognised in the Income statement amounting to a gain of DKK 221 million in 2007 (a gain of DKK 248 million in 2006). As the hedges are highly effective
the net gain or loss on the hedged items is similar to the net loss or gain on the hedging instruments.

DKK million

Forward contracts, net sales:
USD
JPY
GBP
Other

Total forward contracts

Total hedging of assets and liabilities

2007

2006

Contract
amount
at year-end

Positive 
fair values 
at year-end

Negative
fair values
at year-end

Contract
amount
at year-end

Positive 
fair values 
at year-end

Negative
fair values
at year-end

1,937
679
389
276

3,281

3,281

145
55
22
4

226

226

–
–
–
5

5

5

3,137
810
312
1,795

6,054

6,054

166
86
–
5

257

257

–
–
9
–

9

9

The financial contracts existing at the end of the year hedge the currency exposure on assets and liabilities in the Group’s major currencies other than DKK and EUR, 
i.e. assets and liabilities in USD, JPY and GBP.

Novo Nordisk Annual Report 2007

85

Consolidated financial statements  Notes – Additional information

35 Derivative financial instruments (continued)

Hedging of net investments in foreign subsidiaries
The table below shows the fair value of hedging activities relating to net investments in foreign subsidiaries for 2007 and 2006 specified by hedging instrument and the
major currencies. All changes in fair values relating to currency are recognised directly under equity, amounting to DKK 9 million in 2007 (DKK 4 million in 2006). All
changes relating to interest rates are recognised in the Income statement, amounting to DKK 1 million in 2007 (DKK 0 million in 2006).

DKK million

Cross currency swaps:
JPY/ DKK

Total hedging of net investments in foreign subsidiaries

2007

2006

Contract
amount
at year-end

Positive 
fair values 
at year-end

Negative
fair values
at year-end

Contract
amount
at year-end

Positive 
fair values 
at year-end

Negative
fair values
at year-end

100

100

9

9

–

–

100

100

4

4

–

–

The maturity of the swap existing at the end of 2007 is October 2009 (October 2009 at the end of 2006) and the interest margin is 2.94% (2.94% at year-end 2006).

The financial contracts existing at the end of the year hedge the following share of the major net investments:

DKK million

USD
JPY
GBP
EUR *)
Other

Total

2007

2006

Net investment

% covered

Net investment

% covered

2,017
746
204
10,238
3,746

16,951

0%
12%
0%
0%
0%

1,906
691
159
4,399
3,511

10,666

0%
14%
0%
0%
0%

*) Including subsidiaries with EUR as functional currency regardless of the local currency in the subsidiary.

Total hedging activities
The table below summarises the fair values of all the hedging activities of Novo Nordisk.

DKK million

Currency-related instruments:
Forward contracts
Currency options
Cross currency swaps

Total currency-related instruments

Interest-related instruments:
Interest rate swaps

Total interest-related instruments

Financial instruments with both positive and 
negative fair values recognised net in the balance

Total derivative financial instruments included 
in marketable securities and in short-term debt

The fair values at year-end are recognised in:
Income statement
Equity:
– Cash flow hedges
– Equity swaps (included in exchange rate adjustment 
of investments in subsidiaries)

Total fair values

86

Novo Nordisk Annual Report 2007

2007

2006

Contract
amount
at year-end

Positive 
fair values 
at year-end

Negative
fair values
at year-end

Contract
amount
at year-end

Positive 
fair values 
at year-end

Negative
fair values
at year-end

17,286
2,722
918

20,926

561

561

882
47
143

1,072

9

9

21,487

1,081

12
–
59

71

7

7

78

16,183
1,536
918

18,637

1,192

1,192

19,829

–

(33)

(33)

–

19,829

21,487

1,048

374

698

9

1,081

45

71

7

–

78

660
13
125

798

16

16

814

–

814

373

437

4

814

26
–
–

26

15

15

41

–

41

24

17

–

41

Notes – Additional information

2007

2006

Contingencies

36 Commitments and contingencies

DKK million

Commitments

Operating lease commitments
The  operating  lease  commitments  below  are  related 
to  non-cancellable  operating  leases  primarily  related 
to  premises,  company  cars  and  office  equipment.
Approximately  55%  of  the  commitments  are  related 
to  leases  outside  Denmark.  The  lease  costs  for  2007
and 2006 were DKK 886 million and DKK 806 million
respectively.

Lease commitments expiring within 
the following periods as from the 
balance sheet date:
Within one year
Between one and two years
Between two and three years
Between three and four years
Between four and five years
After five years

728
609
445
355
312
719

651
553
437
339
286
602

Total

3,168

2,868

Purchase obligations

2,018

1,595

The  purchase  obligations  primarily  relate  to  con -
tractual  obligations  to  investments  in  property,  plant
and  equipment  as  well  as  purchase  agreements  re-
garding  medical  equipment  and  consumer  goods.
Novo  Nordisk  expects  to  fund  these  commitments 
with existing cash and cash flows from operations. The
figure  for  2006  includes  DKK  660  million  related  to
purchase  obligations  of  energy  in  a  houseowners’ 
association/energy guild which is consolidated in the
Annual Report. In 2006 this amount was not included
in the Annual Report.

Obligations relating to research and 
development projects

2,471

2,313

Novo  Nordisk  has  engaged  in  research  and  develop-
ment projects with a number of external corporations.
The major part of the obligations comprises fees on the
NovoSeven ® expansion programmes and liraglutide.

Other guarantees

347

215

Other guarantees primarily relate to guarantees issued
by Novo Nordisk in relation to rented property.

Security for debt

2,166

2,025

Land, buildings and equipment etc at carrying amount.

World Diabetes Foundation
At the Annual General Meeting of Novo Nordisk A/S in 2002 the shareholders
agreed  on  a  donation  to  the  World  Diabetes  Foundation,  obligating  Novo
Nordisk A/S for a period of 10 years from 2001 to make annual donations to the
Foundation  of  0.25%  of  the  net  insulin  sales  of  the  Group  in  the  preceding
financial  year. However, annual donations shall not exceed the lower of DKK 65
million or 15% of the taxable income of Novo Nordisk A/S in the financial year
in question. The donation of DKK 65 million in 2007 is recognised in the Income
statement.

See note 3 for the principles for making accounting estimates and judgments
about pending and potential future litigation outcomes.

Pending litigation against Novo Nordisk
As of January 21, 2008 Novo Nordisk Inc, along with a majority of the hormone
therapy  product  manufacturers  in  the  US,  is  a  defendant  in  product  liability
lawsuits  related to hormone therapy products. These lawsuits currently involve
a total of 45 individuals (as compared to 43 individuals in January 2007) who
allege  to have used a Novo Nordisk hormone therapy pro duct. These pro ducts
(Activella ® and Vagifem ®) have been sold and marketed in the US since 2000.
Until  July  2003,  the  products  were  sold  and  marketed  exclusively   in  the  US 
by Pharmacia & Upjohn Company (now Pfizer Inc.). According to information
received from Pfizer, 27 individuals (as compared to 21 individuals  in January
2007) currently allege, in relation to similar lawsuits against Pfizer Inc, that they
also have used a Novo Nordisk hormone therapy product.

Novo Nordisk does not have any court trials scheduled for 2008 and does not
presently expect to have a trial scheduled before Q3 2008. Novo Nordisk does
not  expect  the  pending  claims  to  have  a  material  impact  on  Novo  Nordisk’s
financial  position.

In  November  2006,  Novo  Nordisk  A/S  and  its  Italian  affiliate  Novo  Nordisk
Farmaceutici  s.p.a  were  sued  by  A. Menarini  Industrie  Farmaceutiche  Riunite
s.r.l.  and  Laboratori  Guidotti  s.p.a.  (‘Menarini’)  in  the  Civil  Court  in  Rome.
Menarini alleges that Novo Nordisk breached an alleged contract with Menarini
for  the  sale  and  distribution  of  insulin  and  insulin  analogues  in  the  Italian
market  or, in the alternative, has incurred a pre-contractual or extra contractual
liability arising from negotiations between the parties.

Novo Nordisk disputes the claims made by Menarini. A hearing in the matter
is scheduled to take place in April 2008. Novo Nordisk cannot predict how long
the litigation will take or when it will be able to provide additional information.
At this point in time, Novo Nordisk does not expect the pending claim to have a
material impact on Novo Nordisk’s financial position.

Novo Nordisk Inc is currently a defendant in five separate cases filed in the US
alleging  that Novo Nordisk and a number of other pharmaceutical com panies
provided a false Average Wholesale Price for certain drugs covered by Medicaid.
These cases have been brought by the State of Alabama, and the counties of
Oswego, Erie, Schenectady and Orange, New York. Novo Nordisk was dismissed
from a similar action brought by the State of Mississippi. Further, in 2005, Novo
Nordisk was dismissed in 38 similar cases brought by counties in the State of
New York. Novo Nordisk does not expect the pending claims to have a material
impact on Novo Nordisk’s financial position.

In March 2007, Novo Nordisk was informed that the Superior Court in Brazil
reversed  a decision from a lower court in an anti-dumping case against Novo
Nordisk initiated by the Brazilian authorities. According to the decision Novo
Nordisk  had  to  pay  anti-dumping  duties  and  interest  related  to  the  period
2001–2005.  Duties  and  interest  have  been  deposited  in  Brazil  and  are  re -
cognised in the Annual Report. Novo Nordisk disputes the anti-dumping  claim
and  has  appealed  the  decision  to  the  Supreme  Court  in  Brazil.  A  decision  is
expected  in 2008.

Pending claims against Novo Nordisk and investigations 
involving Novo Nordisk 
In  December  2005,  the  office  of  the  US  Attorney  for  the  Eastern  District  of 
New York served Novo Nordisk with a subpoena calling for the production of
documents relating to the company’s US marketing and promotional practices.
The company believes that the investigation is limited to its insulin products.
The subpoena indicates that the documents are necessary for the investigation
of potential criminal offences relating to healthcare benefit programmes. Novo
Nordisk is cooperating with the US Attorney in this investigation. At this point in
time, Novo Nordisk cannot determine or predict the outcome of the investiga-
tions. In addition, Novo Nordisk cannot predict how long the investigations will
take or when the company will be able to provide additional information.

Novo Nordisk Annual Report 2007

87

Consolidated financial statements  Notes – Additional information

36 Commitments and contingencies (continued)

In February 2006, Novo Nordisk received a subpoena from the US Securities and
Exchange Commission (SEC) calling for Novo Nordisk to produce documents
relating  to the United Nations Oil-for-Food Programme. Other companies have
disclosed  that  they  have  received  similar  subpoenas.  Novo  Nordisk  has  been
discussing  the matter with the SEC and the US Department of Justice, and has
fully cooperated with the US authorities. Further, since 21 September 2006, the
Danish Prosecutor has investigated the possibility of disgorging profits earned
under the Programme. Novo Nordisk can neither determine or predict the out-
come of these investigations, nor predict how long they will take.

At this point in time, Novo Nordisk does not expect the pending claim to have

a material impact on Novo Nordisk’s financial position.

Other litigation proceedings
In addition to the above, the Novo Nordisk Group is engaged in certain litigation
proceedings.  In  the  opinion  of  management,  settlement  or  continuation  of
these proceedings are not expected to have a material effect on the financial
position.

Liability for the debts and obligations of Novozymes following 
the demerger of Novozymes in 2000
Novo Nordisk A/S and Novozymes A/S are subject to joint and several liability for
any obligation which existed at the time of the announcement of the demerger
in  2000.  At  the  end  of  the  year  the  remaining  part  of  the  joint  and  several
liability  in Novozymes A/S amounted to DKK 557 million (DKK 557 million in
2006).

Debts and obligations pertaining to the period before 1 January 2000, which
are recognised after 1 January 2000 and which cannot be clearly attributed to
either Novo Nordisk A/S or Novozymes A/S, will be distributed proportionally
between the two companies according to an agreement established in connec-
tion with the demerger in November 2000.

Disclosure regarding Change of Control
The EU Take-Over Directive, as partially implemented by the Danish Financial
Statements Act contains certain rules relating to listed companies on disclosure
of information that may be of interest to the market and potential takeover 
bidders, in particular in relation to disclosure of change of control provisions. 

For information on the ownership structure of Novo Nordisk, please see ‘Share -
holder information’ on pp 42–50. For information on change of control clauses
in share option programmes please see pp 78– 80 with note 33 ‘Share based
payment schemes’, and in relation to employment contracts of executive mana -
ge ment  of  Novo  Nordisk,  please  see  note  34  ‘Management’s  remuneration,
share options and shareholdings’ on pp 82– 83.

In  addition,  Novo  Nordisk  discloses  that  the  company  has  significant  agree-
ments to which the company is a party and which take effect, alter or terminate
upon a change of control of the company following implementation of a take -
over bid. If effected, a takeover could – at the discretion of the counterparty –
lead to the termination of such agreements and the loss of approximately 5% of
Novo Nordisk’s turnover, corresponding to approximately 4% of Novo Nordisk‘s
gross profit.

88

Novo Nordisk Annual Report 2007

Consolidated non-financial statements  Overview of non-financial reporting

This  is  the  fourth  year  that  Novo  Nordisk  reports  on  the  company’s  financial 
and non-financial performance in one, inclusive document, the Annual Report.
Novo  Nordisk  continues  the  process  to  drive  integration  of  the  financial  and
non-financial perspectives to business and seeks to reflect this in the approach
to reporting. In the absence of global standards for inclusive reporting, this ap-
proach takes its point of departure in current standards for mandatory, financial
reporting and current guidelines for voluntary, non-financial reporting. The aim
is to drive business performance and enhance shareholder value by exploring
the  interactions  between  financial  and  non-financial  objectives.  This  entails
alignment  of  key  priorities,  target-setting  and  definition  of  key  performance
indica tors, in consultations that involve internal and external stakeholders.

The Annual Report is prepared in respect of current best practice and the prin -
ciples  of  materiality,  completeness  and  responsiveness.  Stakeholder  engage-
ment informs the process, which also incorporates independent expert reviews
of the company’s annual reporting. The selection of information included in the
annual reporting reflects evolving priorities in response to business and societal
challenges.

Based  on  engagements  with  stakeholders,  this  year’s  annual  status  and 
regular  updates  of  non-financial  performance  will  be  available  online  at
novonordisk.com/sustainability. Click: Values in action

Defining materiality
It is Novo Nordisk’s responsibility to ensure that those areas are addressed in
which the company has significant impact or where it has a responsibility to 
and ability to act. Novo Nordisk has sought inspiration in AccountAbility’s mate -
riality  test to define what is material to Novo Nordisk, what should be included
in  the  Annual  Report  and  on  which  grounds  topics  should  be  excluded.
Applying the materiality test as a tool, sustainability-related issues are prioritised
to  be  reported  either  in  the  printed  Annual  Report  (most  material;  business
critical ), online (material, often to specific  stakeholder interests) or not reported
(not  material).  The  same  process  applies  for  the  assurance  provider’s  re -
commendations. Read the recommendations and Novo Nordisk’s response be -
low  and at novonordisk.com/sustainability. Click: Values in action

The outcomes of formal reviews, research, stakeholder engagement and inter-
nal materiality discussions are presented as a proposal for the annual reporting
to  Executive  Management  and  the  Board  of  Directors,  and  subsequently  ap-
proved. In addition, Novo Nordisk’s external assurance provider is requested to
assure whether the non-financial performance included in the Annual Report
covers the material aspects. The conclusion is available in the Assurance Report
on Non-financial Reporting 2007. Read more about how Novo Nordisk defines
materiality at novonordisk.com/sustainability. Click: Values in action

Ongoing stakeholder engagement and trendspotting help identify new issues
which  are  or  could  become  material  to  Novo  Nordisk.  The  Novo  Nordisk
learning   curve  is  a  tool  that  aligns  the  process  of  defining  materiality  with
integration  into business practices. Emerging issues that are identified as rele-
vant and potentially material are included at the bottom of the learning curve.
Following a review of its implications for Novo Nordisk’s long-term business, a
strategy is framed for those issues that are deemed material and subsequently
data, indicators and targets are identified. Stakeholder engagement is part of
this process. Once management of the issue has been embedded in the organi-
sation so that it is fully integrated into business processes, the strategy will be
revisited  as  appropriate.  Moreover,  issues  that  are  included  on  the  learning
curve are monitored as part of the integrated risk management process.

Assurance provider’s recommendations
An  important  element  of  the  assurance  process  is  the  disclosure  of  recom -
mendations from the assurance provider*). In previous years, Novo Nordisk has
disclosed these in the online report. To increase transparency, the recommen -
dations and Novo Nordisk’s responses are included below.

2006 recommendations
1.  The Eco Intensity Ratios (EIR) for water and energy in the Diabetes area have
been developed to measure the eco-efficiency of Novo Nordisk’s production
by  measuring  annual  energy  and  water  consumption  against  annual  pro -
duction. We recommend that Novo Nordisk revises the calculation method
for the EIR for water and energy in the Diabetes area in 2007 to ensure that
the indicator covers all the steps of the production process.

*) The assurance provider’s recommendations to the Annual Report 2006 and Novo Nordisk’s
response  are  available  at  annualreport.novonordisk.com/how-we-are-accountable
Click: Recommendations

Novo Nordisk’s response
The EIR concept and the long-term targets will be evaluated – and revised if
necessary  – in the beginning of 2007 on the basis of the 2006 process. The first
year was considered as a test period for the new EIR concept. Our assurance
provider will be invited to review the EIR calculation method no later than mid
March 2007.

Conclusion
The  EIR  methodology  was  reviewed  in  2007.  Novo  Nordisk  has  not  found  a
solution  to how to cover all steps of the production process. There was there-
fore no change in the EIR methodology in 2007 and there will be no change 
in the 2008 calculations. The 2007 review will continue into 2008 and Novo
Nordisk expects to either have a revised EIR methodology or a new indicator  for
reporting in 2009.

2. In view of Novo Nordisk’s commitment and overall efforts to promote inter-
nationalisation  and  integration  in  lines  of  business  of  Triple  Bottom  Line
issues  as well as the continuously evolving sustainability agenda, we recom-
mend Novo Nordisk to consider whether the existing governance structures,
including committee memberships and mandates, are fully aligned to sup-
port these commitments and efforts.

Novo Nordisk’s response
Triple  Bottom  Line  issues  continue  to  evolve  and  faster  than  ever.  In  Novo
Nordisk, the responsibility for managing issues is allocated to a committee, and
all current issues are anchored with a committee. However, Novo Nordisk will
review the governance structure for Triple Bottom Line issues to ensure align-
ment between committees, target-setting and reporting.

Conclusion
The review of the governance structure showed that all issues are dealt with by
the existing committees.

3. We recommend Novo Nordisk to continue its work on developing longer-
term  targets  for  its  non-financial  performance  with  a  view  to  drive  per -
formance by targets and objectives aligned with vision and strategy as well 
as to identify and report performance targets in key areas such as business
ethics, internationalisation, and customer care and product quality.

Novo Nordisk’s response
As part of the review of the internal governance structure for Triple Bottom Line
issues, special focus will be placed on identifying indicators to measure the per-
formance and impact of the activities, and on setting targets wherever possible.
This will rely on the ability to define meaningful and relevant indicators.

Conclusion
A non-financial indicators and targets table has been introduced as part of the 
reporting. See p 90.

2007 recommendations
In 2007, the assurance provider had no recommendations for Novo Nordisk.

Global standards
Novo  Nordisk’s  non-financial  reporting  follows  the  accountability  standard,
AA1000 Framework. It states that reporting must provide a complete, accurate,
relevant and balanced picture of the organisation’s approach to and impact on
society. As a signatory to the United Nations Global Compact, a platform to
promote  good corporate principles and learning in the areas of human rights,
labour,  environment  and  anti-corruption,  Novo  Nordisk  reports  on  actions
during  2007 to implement its 10 principles in a Communication on Progress. In
2007,  Novo  Nordisk  signed  the  UN  Global  Compact  initiative  –  Caring  for
Climate. A specific reporting on this initiative has been included in this year’s
Communication on Progress.

In  2007,  Novo  Nordisk  upgraded  its  reporting  against  the  Global  Reporting
Initiative’s (GRI’s) Sustainability Reporting Guidelines from the 2002 version to
the G3. Complete reporting according to the 11 principles and against the list of
indicators covering economic, environmental and social aspects of the business
performance can be found at novonordisk.com/sustainability. Click: Reporting

Novo Nordisk reports on the GRI G3 because the G3 is the only international
recognised set of indicators. By reporting on the indicators, it is possible for our
stakeholders  to  compare  Novo  Nordisk  performance  to  other  organisations’
performance.

Novo Nordisk Annual Report 2007

89

Consolidated non-financial statements  Non-financial indicators and targets

Non-financial indicators and targets

Novo  Nordisk  is  committed  to  continuous  improvement  in  the  company’s
environ mental, social and economic performance. Setting high objectives and
targets and reporting on progress in meeting these targets are core elements 
of the Novo Nordisk Way of Management. Against this governance framework,
targets are set to provide direction and impetus for moving forward. The table

shows the extent to which targets were met in 2007 in terms of non-financial
performance.  This  set  of  top-level  Triple  Bottom  Line  targets  and  indicators 
links into Novo Nordisk’s Balanced Scorecard, which also focuses on sustainable
develop ment.  In  addition  to  the  non-financial  performance  targets,  process
targets  are also iden tified.

Strategy area

Indicator

Target

2007 performance measured against target

Access to health

LDCs where Novo Nordisk operates

Best possible pricing scheme
in all LDCs

LDCs where Novo Nordisk sells 
insulin at or below the policy price

Best possible pricing scheme
in all LDCs

Business ethics

Employees in sales and marketing
trained in business ethics

90% by 2008

Climate change

CO2 emissions

10% reduction by 2014
compared to 2004

38

36

95%

12%

Company reputation

Maintain or improve company 
reputation with external key 
stakeholders

Positive or negative deviation 
of <0–1 deviation from mean 
brand score by 2008

The rating is undertaken every second year. 
The next rating is due in 2008.

Compliance

Breaches of regulatory limit values

Accidental releases

50% reduction by 2010
compared to 2005

50% reduction by 2010
compared to 2005

Employees

Engaging culture (employee engagement) Maintain level of 4.0 or above 

up to 2014

Opportunity to use and develop 
employee competences/skills

Maintain level of 3.5 or above 
up to 2014

People from diverse backgrounds 
have equal opportunities

Maintain level of 3.5 or above 
up to 2014

Health & Safety

Frequency of occupational injuries

Continuous decrease

Quality *)

Fatalities

Number of warning letters 
and re-inspections

0

0

Resource efficiency

EIR Water Diabetes care

EIR Water Biopharmaceuticals

EIR Energy Diabetes care

EIR Energy Biopharmaceuticals

Importance of social and 
environmental issues for the 
future of the company

Values

10% reduction by 2010 
compared to 2005

10% reduction by 2010
compared to 2005

10% reduction by 2010
compared to 2005

10% reduction by 2010
compared to 2005

Maintain level of 3.5 or above 
up to 2014

Managers’ behaviour consistent 
with Novo Nordisk’s values

Maintain level of 3.5 or above 
up to 2014

Fulfilment of action points from 
facilitations of the NNWoM 

Maintain level of 80% or above 
up to 2014

(87%)

1%

4.1

4.0

4.0

5.9

0

0

(6%)

(15%)

(7%)

(14%)

4.4

4.2

99%

*) In 2008, a new quality indicator on ‘quality cost’ will be developed.

The consolidated non-financial statements on pp 93–99 present and discuss performance during 2007 and include comparative data for 2005–2007. 

90

Novo Nordisk Annual Report 2007

Accounting policies for non-financial data

In 2007, there have been no significant changes to the accounting policies for
non-financial data. The following changes have been made to the basis for the
non-financial data compared to 2006:
n The  activities  in  Novo  Nordisk  Servicepartner  were  taken  back  into  Novo
Nordisk A/S as of 1 January 2007 and there is therefore no longer a separate
legal entity for the future reporting.

n Due to a change in the recommendation from the Danish Energy Agency on
how to calculate the CO2 emission factors (changed from the 200% calcula-
tion method to the 125% calculation method), Novo Nordisk has revised its
emission calculations. This affects the reported emissions from 2000 to 2006.

To Novo Nordisk, the AA1000 Assurance Standard (AA1000AS) is an essential
component  in  creating  a  generally  applicable  approach  to  assessing  and
strengthening the credibility of the company’s public reporting of non-financial
data. Novo Nordisk’s assurance process has been designed to ensure that the
qualitative and quantitative data that document sustainability performance plus
the systems that underpin the data and performance are assured. The principles
outlined by the AA1000AS have been applied as described below.

1. Completeness
As a pharmaceutical company with global reach, Novo Nordisk is engaged in a
range of activities to support sustainable development. All of these are founded
on the company’s corporate governance framework, the Novo Nordisk Way of
Management. The Annual Report aims to capture the organisation’s ‘footprint’
in  terms  of  social,  environmental  and  economic  impacts  on  society.  Hence,
performance  is accounted for in relation to targets, major achievements and
key issues. The report does not provide full coverage of all the company’s non -
financial  activities.  A  full  coverage  of  the  company’s  non-financial  activities 
can be found at www.novonordisk.com/sustainability. See scope of the report
below.

2. Materiality
Key  issues  are  identified  through  ongoing  stakeholder  engagement  and
addressed  by programmes or action plans with clear and measurable targets.
Stretch targets are set to guide the long-term efforts in strategic areas, such as
global access to health. The issues presented in the Annual Report are deemed
to have a significant impact on the company’s future business performance and
may support stakeholders in their decision-making and are therefore regarded
as Novo Nordisk’s material issues.

3. Responsiveness
The report reaches out to a wide range of stakeholders, each with their specific
needs and interests. To most stakeholders, however, the Annual Report is just
one  single  element  of  interaction  and  communication  with  the  company.  It
reflects   how  the  company  has  addressed  stakeholder  concerns  and  interests 
in dealing with the dilemmas and issues. Stakeholder dialogue is an invaluable
part  of  Novo  Nordisk’s  efforts  as  a  responsible  business,  and  readers  are  en -
couraged to give their feedback.

Scope
Accounting policies for the non-financial data in the Annual Report are based
on data for Novo Nordisk A/S, including NNIT A/S, NNE A/S and subsidiaries.
Environmental data cover the significant environ mental impact of the organisa-
tion’s activities at the production sites, which produce  approved products for
the market – 13 in total. No pro duction sites were added in 2007. New pro -
duction activities were initiated at site Værløse in May 2007. The environmental
impact  from  site  Værløse  has  therefore  been  included  for  2007.  Social  data
cover  all employees. Economic data cover the Novo Nordisk Group. Engage -
ments in joint ventures and contract licensees  are not included in the report
scope. However, data for animal testing include testing  taking place at contract
research organisations.

Data
To ensure consistency of data, all data have been defined and described in com-
pany guidelines. Internal control procedures have been established to ensure
that data are reported according to the definitions.

Notes – Accounting policies for non-financial data

Economic data
The economic indicators are based on data from the financial registrations. See
financial definitions.

R&D
n The  R&D  investments  and  sales  are  calculated  based  on  Novo  Nordisk’s

global  financial registrations.

Investments
n The  total  investments  and  sales  are  calculated  based  on  Novo  Nordisk’s

global  financial registrations.

Remuneration
n The  cash  value  distribution  is  calculated  based  on  Novo  Nordisk’s  global

financial  registrations.

Corporate tax
n All types of tax reported are based on financial registrations of taxes paid in

Denmark, except corporate tax as a share of sales.

Employment
n Direct and indirect effects on the number of jobs, job income and income tax
are calculated using financial registrations and general statistics from public
sources such as Statistics Denmark, Updated Economic Multipliers for the US
Economy  2003  (Economic  Policy  Institute)  and  China  Statistical  Yearbook.
The indicators are an estimate of the effects created by Novo Nordisk in Den -
mark and globally.

Exports
n Novo  Nordisk  exports  as  a  share  of  Danish  exports  are  based  on  ‘Finans -

ministeriets Økonomiske Redegørelse’.

Environmental data
The environmental data cover those activities which, based on an overall envi-
ronmental assessment, could have a significant impact on the environment.

Resources
n Water consumption includes consumption of drinking water, industrial water
and steam. Data are based on meter readings and checked against invoices.
n Energy consumption (direct and indirect supply) includes both direct supply
of  energy  (internal  produced  energy),  eg  natural  gas,  fuel  oil  and  other 
types, and indirect supply of external energy (external produced energy), eg
electricity, steam and district heat. The consumption of fuel and externally
produced  energy is based on meter readings and invoices.

n Raw  materials  and  packaging  materials  comprise  materials  for  production
and  related  processes  and  packaging  of  products.  Consumption  of  raw
materials  and packaging is converted to tons. Data are based on registrations
in Novo Nordisk’s stock system.

Wastewater
n Quantities of components such as COD, nitrogen and phosphorous are cal-

culated based on test results or standard factors.

Waste
n Total waste is the sum of non-hazardous and hazardous waste. The disposal

of waste is registered based on weight receipts.

n The recycling percentage is calculated as the proportion of waste recycled 
of  the  total  waste.  Waste  for  recycling  can  be  both  non-hazardous  and 
hazardous. The remaining part of the hazardous waste is waste for special
treatment.

Emissions to air
n Emissions of CO2 from energy (total) are based on standard factors for fuel
and for energy on a three-year average of available emission factors from the
external suppliers of energy. Hence, emission factors for 2007 are the three-
year average of 2004 to 2006. The emissions are calculated according to the
GHG protocol.

n Organic solvents cover the sum of emissions of different types of organic sol-
vent such as acetone, ethanol etc, exclusive of emissions of ozone-depleting
substances. Data are based on measurement and ensuring calculations.

Novo Nordisk Annual Report 2007

91

Consolidated non-financial statements  Notes – Accounting policies for non-financial data

Our employees
n All  basic  employee  statistics  are  based  on  registrations  in  the  company’s 
SAP Human Resource system. The number of employees is calculated as the
actual number of employees at year-end.

n Rate  of  absence:  For  employees  in  Denmark  excluding  FeF  Chemicals,
absence   data  are  registered  in  the  SAP  Human  Resource  system.  For  em -
ployees  outside  Denmark,  data  for  rate  of  absence  are  based  on  local
registra tions. Types of absence include absence due to the employee’s own
illness, pregnancy-related sick leave, and occupational injuries and illnesses
per total available working hours in the year adjusted for national holidays.
n Rate of employee turnover: The rate of employee turnover is calculated as
the number of employees who left Novo Nordisk during the financial year
compared to the average number of employees in the financial year.

n Average of respondents’ answers to ten selected questions related to em-
ployees’  engagement  in  Novo  Nordisk  in  the  employee  survey  database
eVoice. The average is a simple average calculated in the database of answers
given by the employees.

n Average of respondents’ answers as to whether their work gives them an
opportunity   to  use  and  develop  their  competences  and  skills  is  based  on
employee  feedback on the question in the employee survey database eVoice.
The average is a simple average calculated in the database of answers given
by the employees.

n Average of respondents’ answers as to whether people from diverse back-
grounds  have  equal  opportunities  is  based  on  employee  feedback  on  the
question in the employee survey database eVoice. The average is a simple
average  calculated in the database of answers given by the employees.

Health & Safety
n The frequency of occupational injuries is the number of injuries reported for
all employees per million working hours. An occupational injury is any work -
related injury causing at least one day of absence in addition to the day of the
injury.

n The number of fatalities is based on registrations cen trally and locally in sub-

sidiaries.

Training costs
n Training  costs  are  all  costs  recorded  in  a  specific  account  in  the  financial 
accounts.  The  amount  covers  internal  and  external  training  posted  in  the
financial  accounts.

Patent families
n Patent  families  are  the  ‘number  of  active  patent  families  to  date’  and  the

‘new patent families (first filing)’.

Animals
n Animals purchased for testing are the number of animals purchased for all
testing undertaken for Novo Nordisk either in-house or at Contract Research
Organisations (CROs). The number of animals purchased is based on internal
registration of purchased animals and yearly reports from CROs.

All data are documented and evidence has been submitted to the assurance
providers.

Accounting policies for non-financial data (continued)

Eco Intensity Ratios (EIRs) for water and energy
n Environmental performance relative to production size is monitored by the

production-related KPI Eco Intensity Ratio – in short EIR – defined as:

‘EIR = Resource consumption per produced or released unit’

By using the performance indicator ‘EIR’, the total performance, measured
for water and energy, of a production facility or a business area can be cal -
culated by adding the EIR ratios in standard units from each process step or
intermediary product in the process flow from eg fermentation to packaging
of the finished product. The consolidation of the EIR ratios does not account
for  spills,  changes  in  stock  and  production  of  intermediatry  products  for
external  clients.

Compliance
n Compliance  data  consist  of  breaches  of  regulatory  limits  and  accidental 
releases. All data are based on information from departments and test re-
sults. All breaches and accidental releases are reported to the authorities.

Social data
The social data cover all employees included in Novo Nordisk’s headcount.

Living our values
n Average  of  respondents’  answers  as  to  whether  social  and  environmental
issues   are  important  for  the  future  of  the  company  is  based  on  employee
feedback on the question in the employee survey database eVoice. The aver-
age is a simple average calculated in the database of answers given by the
employees.

n Average of respondents’ answers as to whether ‘my manager’s behaviour is
consistent with the Novo Nordisk values’ is based on employee feedback on
the question in the employee survey database eVoice. The average is a simple
average calculated in the database of answers given by the employees.

n The percentage of fulfilment of action points planned arising from facilita-
tions of the Novo Nordisk Way of Management is calculated as the number of
overdue  action  points  at  year-end  per  total  number  of  action  points  with
deadline in the period, minus the action points abolished during the year due
to organisational changes.

Access to health
n Novo Nordisk A/S has formulated a pricing policy for the Least Developed
Countries (LDCs). The purpose of the policy is to offer insulin to the world’s
LDCs  at  or  below  a  price  of  20%  of  the  average  prices  for  insulin  in  the
western   world.  The  western  world  is  defined  as  Europe  (EU,  Switzerland,
Norway), the United States, Canada and Japan.

n The  term  ‘operates  in’  does  not  denote  actual  physical  presence  by  Novo
Nordisk. It is defined as direct or indirect sales by Novo Nordisk via govern-
ment tender or private market sales to wholesalers, distributors, NGOs etc.
n The estimated number of healthcare professionals trained or educated in-
cludes healthcare professionals directly trained, educated, interacted with or
reached through awareness campaigns. The estimated number is based on
registrations by subsidiaries and corporate functions in Novo Nordisk in the
Best  Practice  Database  of  the  activities  conducted  within  various  National
Changing Diabetes ® programmes. The number covers the total number Novo
Nordisk has engaged  with since the National Changing Diabetes ® program -
mes were initiated  in 2002.

n The estimated number of people with diabetes trained or treated includes
people  with  diabetes  targeted  with  training,  awareness  or  treatment.  The
estimated   number  is  based  on  registrations  by  subsidiaries  and  corporate
functions  in  Novo  Nordisk  in  the  Best  Practice  Database  of  the  activities
conducted   within  various   National  Changing  Diabetes ® programmes.  The
indicator  covers all types of activities, hence it encompasses people with dia-
betes directly treated and trained in Less Developed Countries, in developing
and developed countries. The number  covers the total number Novo Nordisk
has engaged with since the National Changing Diabetes ® programmes were
initiated in 2002.

92

Novo Nordisk Annual Report 2007

Notes – Performance indicators

Economics

The development in the economic indicators was as expected.

Expenditure on R&D is an important capacity builder for society and a source 
of  innovation  creating  future  profitability  for  Novo  Nordisk.  The  ratio  of
expenditure  on R&D to expenditure on tangible investments (3.2:1) reflects the
continued  increasing  importance  of  R&D  for  Novo  Nordisk.  In  the  period
2003 –2007 this ratio varied from 1.8:1 to 3.2:1. The increase in the share of
R&D as a share of sales (from 16.3% in 2006 to 17.2% in 2007, adjusted for the
effect of AERx ®) reflects the fact that R&D expenditure has risen by 14% while
sales have risen by 8%. The wage share of R&D (39%) is an indication of the
company’s impact  as a capa city builder in the community.

Most production facilities, 49% of the full-time employees and 76% of tangible
assets are in Denmark. The level and location of the absolute investment is a
measure of the company’s economic capacity in the near future and reflects its
aim to supply the market with products and to continue its internationalisation.
In 2007, Novo Nordisk invested DKK 2.3 billion primarily in Denmark (67%), but
also in production facilities globally (in the US, Brazil, China and France), down
from DKK 2.8 billion in 2006.

Remuneration  constituted  51%  of  the  cash  added  value,  mainly  in  the  de -
veloped  world,  and  particularly  in  Denmark  (55%),  where  nearly  half  (49%) 
of Novo Nordisk’s workforce is located. However, the share of full-time positions
in International Operations increased from 18% in 2006 to 19% in 2007. The
sales per employee is DKK 1.6 million and the cash added value per employee 
is 1 million, indicating a high productivity of Novo Nordisk’s employees.

Ratio of R&D expenditure to tangible investments
R&D as share of sales
Capital expenditure (net)
Remuneration as share of cash received
Employment impact worldwide (direct and indirect)
Total corporate tax as share of sales
Novo Nordisk exports as share of Danish exports (estimated)

*) Previously reported as 9.1. Reporting error now corrected.

In 2007, Novo Nordisk created 2,344 new positions globally and had 25,516
full-time positions; measured as full-time equivalents (FTE). These jobs translate
into 56,100 indirect global jobs in the supply chain from production needs and
employees’  private  consumption.  The  majority  is  due  to  production  (40,300) 
but  also  the  effect  of  private  consumption  from  Novo  Nordisk  employees  is
significant  (15,800).

Measured by sales in 2006, Novo Nordisk is the ninth largest company in Den -
mark, up one rank from 2005. In terms of R&D investments Novo Nordisk is the
largest Danish company and ranks as number 30 on a European scale (in 2006
numbers), up from number 33. Among European pharmaceutical com panies
Novo Nordisk ranks as number seven by sales and regarding R&D invest ments
number  five,  up  from  number  seven,  indicating  that  in  terms  of  R&D  Novo
Nordisk  is  investing  at  a  higher  rate  than  the  European  pharma  industry   on 
average.

In 2007, total corporate taxes constituted 5.9% of sales. In Denmark 13% of
corporate taxes are paid as local taxes and 87% as state taxes. In 2007, Novo
Nordisk  accounted   for  an  estimated  4.5%  of  Danish  corporate  taxes.  Novo
Nordisk employees accounted for an estimated 0.6% of total Danish income
taxes  and  an  estimated  0.5%  of  employment  in  Denmark.  In  total,  Novo
Nordisk’s income taxes in Denmark for the year amounted to DKK 1,212 million. 

Novo Nordisk’s sales in 2007 accounted for 2.4% measured as a share of Danish
GDP, ie the same level as in 2006, and 3.4% of Danish exports compared to
4.0% in 2006.

Unit

2007

2006

2005

%
DKK million
%
Number of jobs
%
%

3.2:1
17.2
2,268
32
81,600
5.9
3.4

2.3:1
16.3
2,787
33
82,700

7.0 *)
4.0

1.4:1
15.1
3,665
34
78,000
7.0
4.7

Novo Nordisk Annual Report 2007

93

Consolidated non-financial statements Economic stakeholder model

Novo Nordisk’s 
economic stakeholder model

This model illustrates Novo Nordisk, its economic stakeholders and the interactions
that  drive  economic  growth  in  well-developed  societies.  When,  for  instance, 
investors provide risk capital so that Novo Nordisk can develop new products, this
will benefit customers, patients, employees and suppliers. For patients, in turn,
the  products  from  Novo  Nordisk  improve  their  ability  to  contribute  to  society.
When employees, suppliers and investors spend their income on goods and serv-
ices and make investments, they, too, contribute to wealth generation in society.
And in their capacity as citizens in the local and global community, all economic
actors pay taxes to the public sector in return for services. Novo Nordisk’s sus-
tainable  business  practices  are  mechanisms  that  improve  the  outcome  of  the
market economy model. The interactions and multiplier effects are illustrated by
the blue circle linking the stakeholders.

Investors/funders
Risk capital for development and production of new
products is rewarded through dividend and share
prices (46% are non-Danish investors).

h

C

Society
As a business, Novo Nordisk generates 
wealth for society and contributes to socio-
economic development through its 
sustainable business practices, investment, 
employment (estimated direct and indirect
impact amounting to 81,600 jobs globally), 
and contribution to Denmark’s GDP is 2.4%, 
and 3.4% of Danish exports.

As a pharmaceutical company, Novo Nordisk
provides knowledge, R&D and healthcare 
products (insulin for 13.9–17.5 million 
people) and outreach through improved 
awareness, diagnosis or treatment of 
diabetes for at least 58 million people.

R

a

p

e
t
u
r

it
al 

n

&

o

 f

u

n

 in

n

d

v

e

s f

s
t

m

e

n
t

h Remuneration
Productivity f

Employees
26,008 employees’ knowledge
and product ivity are a major
part of the company’s intangible
value. 51% of employees work
outside Denmark. 32% of cash
received is remuneration.

Novo Nordisk
provides products to the 
healthcare sector and quality 
of life to patients, dividend 
and return on investment 
to investors, income and profit 
to suppliers, wage income 
to employees and taxes to 
the public sector.

h Sales
Products f

Customers and patients
Novo Nordisk’s products are sold
to hospitals, doctors and health-
care professionals for treatment
of their patients. Novo Nordisk
has a 53% market share of the
global insulin market (by volume)
and 21% of the global diabetes
care market (by value).

h Pay m ents
M aterials f

T
a
x
e
s

f

h
S
e
r
v
c
e
s

i

Suppliers
Suppliers profit from the location of 
Novo Nordisk in their local community and from 
the com pany’s need for long-term stable supply part-
nerships globally. An estimated 26,800 jobs are created
at suppliers in Denmark and 40,300 globally.

Public sector
Tax payments fund services offered by the public sector. Novo Nordisk’s tax payments are
an estimated 4.5% of corporate taxes in Denmark. Novo Nordisk’s employees in Denmark
pay an estimated 0.6% of the country’s total income tax. In total, Novo Nordisk’s income
taxes in Denmark for the year amounted to DKK 1,298 million.

Cash value distribution (2007) *)

Customers
Suppliers
Company cash

Employees
Investors/funders
Public sector
Management

Cash received for products and services (from sales)
Cash payments for materials, facilities and services **)
Cash added value (cash received minus cash payments)

Remuneration
Dividend, share repurchase and interest payments
Taxes
Future growth

DKK million

Cash received

Cash added value

40,902
15,143
25,759

13,032
7,157
2,607
2,963

100%
37%

32%
18%
6%
7%

100%

51%
28%
10%
11%

**) Research and development costs have been adjusted for the discontinuation of AERx® as these do not have any cash outflow. 
**) Cash payments outside Novo Nordisk. The figure includes cash received from licence fees, realised exchange rate gains and interest income.

94

Novo Nordisk Annual Report 2007

 
Notes – Performance indicators

Environment

Resources
The performance data for water and energy show a slight increase from 2006 
to  2007  of  8%  and  3%  respectively.  The  consumption  of  water  and  energy
increased  due to increased production at Novo Nordisk’s production sites. The
energy screening programmes are continuing at all sites, identifying additional

Water consumption
Energy consumption
Materials

areas for reduction of energy consumption. The consumption of materials in -
creased  by 7%. This increase was mainly due to production increases at site
Hillerød and site Kalundborg in Denmark.

Unit

1,000 m3
1,000 GJ
1,000 tons

2007

3,231
2,784
152

2006

2,995
2,712
142

2005

3,014
2,679
135

Wastewater
The total volume of wastewater increased by 7% from 2006 to 2007. In the
same period, the discharged quantity of COD decreased from 1,000 tons to 813
tons, corresponding to a 19% decrease. The quantity of nitrogen remained at
107 tons. The discharged quantity of phosphorus was reduced from 19 tons to

14  tons,  corresponding  to  a  decrease  of  26%.  The  significant  reductions  of
COD and phosphorus were partly due to improved efficiency of the wastewater
treatment plant in Kalundborg, owned by Novozymes A/S, and the closure of
the insulin purification factory in Bagsværd in 2006.

COD
Nitrogen
Phosphorus

Unit

Tons
Tons
Tons

2007

813
107
14

2006

1,000
107
19

2005

1,303
126
22

Waste
In 2007, there was a decrease in the total waste amount of 27% compared to
2006. This was due to a decrease in hazardous waste of 56%, counterbalanced
by an increase in non-hazardous waste of 10%. The recycling percentage in-
creased to 38% from 35% in 2006. The 10% increase in non-hazardous waste
can be explained by smaller increases in different non-hazardous waste frac-
tions. There were increases in the waste fractions construction and demolition,
electric and electronic equipment, food, glass, waste for landfill and wood at

several sites. The non-hazardous waste sent for special treatment is wastewater
containing  certain  chemicals  that  is  treated  at  a  hazardous  waste  treatment
facility  for precautionary reasons. The 56% decrease in hazardous waste was
mainly due to a significant decrease in the amount of contaminated soil and
ethanol waste from site Kalundborg. Together these two waste fractions de-
creased by 68% from 2006.

Total waste
– Non-hazardous waste

Recycled
Incinerated *)
Landfill
Special treatment
– Hazardous waste

Recycled ethanol **)
Incinerated ethanol ***)

Recycling percentage

Unit

Tons
Tons
%
%
%
%
Tons
%
%
%

2007

2006

2005

17,576
11,604
48
26
13
13
5,972
18
40
38

24,165
10,594
39
33
10
18
13,571
17
48
35

23,776
12,145
–
–
–
–
11,631
–
–
33

***) 98% with energy recovery.
***) Ethanol recycled in eg biogas or wastewater treatment plants.
***) Incinerated at combined heat and power plants or at plants for special treatment of hazardous waste with energy recovery.

Novo Nordisk Annual Report 2007

95

Consolidated non-financial statements  Performance indicators

Environment (continued)

Emissions to air
Novo Nordisk’s total energy consumption increased by 3% in 2007, which trans-
lates into an increase in the energy-related emissions of CO2 from 229,000 tons
in 2006 to 236,000 tons in 2007, corresponding to a 3% increase. The increase
in CO2 was primarily due to increased emissions from the production sites in
Clayton, Kalundborg and Måløv. This was mainly due to increased energy con-
sumption in combination with increases in CO2 emission factors for some exter-
nal energy suppliers. Total CO2 emission increased by 12% compared to the
base line  year  2004.  However,  Novo  Nordisk  has  implemented  energy-saving
projects since 2005 that have resulted in an estimated 12,000-ton reduction in

*)

CO2
Organic solvents

*) Data have been restated due to changed emission factors in Denmark.

the total CO2 emissions. Therefore, despite the increase of 12%, assessments of
performance against the company’s ambitious long-term target to reduce its
CO2 emission by 10% over a 10-year period, as part of the WWF Climate Savers
Programme, indicate that performance is on track. Emissions to air of organic
solvents decreased  from 102 tons in 2006 to 81 tons in 2007, a decrease of
21%,  which  was  primarily  due  to  decreases  in  emissions  of  ethanol  and
isopropanol. The organic  solvents consist of ethanol (79%), isopropanol (10%)
and acetone (11%).

Unit

1,000 tons
Tons

2007

2006

2005

236
81

229
102

228
124

Eco Intensity Ratios (EIR)
In 2006, the Eco Productivity Index (EPI) was replaced by a new key performance
indicator to measure water and energy efficiency relative to production; the Eco
Intensity Ratio (EIR). EIR is reported in the Annual Report for the two business
areas   Diabetes  care  and  Biopharmaceuticals.  The  long-term  EIR  target  for
2006 –2010  is  a  2%  reduction  in  water  and  energy  consumption  relative  to
production  on average per year, which corresponds to a reduction of almost
10% for all four EIR indicators. To get the best foundation for the EIR, the target
is based on a bottom-up process where production has given its best estimates

for  water  and  energy  consumption  and  related  these  to  the  forecasted  pro -
duction. The EIR targets are implemented in the Balanced Scorecard for Novo
Nordisk as well as in the management bonus scheme. In 2007, the EIR Water and
EIREnergy improved  for both Diabetes care and Biopharmaceuticals. The EIR for
water  were  improved  by  6%  for  Diabetes  care  and  by  15%  for  Biopharma -
ceuticals. Like wise, the EIR for energy improved by 7% and 14% for Diabetes
care and Biopharmaceuticals respectively.

Unit

m3/ MU
m3/g API

GJ/ MU
GJ/API

2007

2006

2005

7.3
4.1

5.1
7.9

7.8
4.8

5.5
9.2

–
–

–
–

All incidents  have been reported  to the authorities. It is assessed that breaches
of  regulatory  limit  values  and  accidental  releases  have  had  no  or  only  minor
impact  on the external environ ment. The 2010 target of a 50% reduction in the
number of breaches of regulatory limit values is progressing according to plan
with a 87% reduction. The long-term target to avoid breaches of regu latory
limit  values  and  accidental  releases  altogether  has  however  not  been  met 
yet.  Preventive  measures  are  long-term  efforts,  consisting  of  training  of  key 
employees,  risk  assess ment  of  production  sites  and  technical  solutions  to
mitigate  these risks. In 2007 and the following years, there will be continued
focus  on compliance and preventive measures, which can further reduce the
number of breaches and help curb the curve of accidental releases.

Unit

Number
Number
Number
Number

2007

2006

2005

22
16
105
82

123
119
135
82

174
164
104
67

EIR Water

Diabetes care
Biopharmaceuticals

EIREnergy

Diabetes care
Biopharmaceuticals

Compliance
Ensuring compliance with legal requirements on environment is a high priority
for  Novo  Nordisk.  Preventive  measures  are  beginning  to  show  results:  the
number  of breaches of regulatory limit values decreased from 123 in 2006 to 22
in 2007, a decrease of 82%. Of the 22 breaches, 73% were related to pH in
wastewater,  which  is  monitored  through  continuous  measurements.  In  the
same period, the number of accidental releases decreased by 22% to a total of
105, of which 82 were releases of cooling agents such as HCFCs, HFCs and 
ammonia. This decreasing number reflects particular efforts focused on cooling
equipment, which were initiated in 2006. This focus has resulted in improved
knowledge of what causes the releases, and hence which preventive actions to
implement.

There were no accidental releases of GMOs in 2007.

Breaches of regulatory limit values
– related to pH in wastewater
Accidental releases
– releases of cooling agents

96

Novo Nordisk Annual Report 2007

Notes – Performance indicators

Social

Living our values
Novo Nordisk’s performance improved or remained at a high level on all para -
meters in the area of ’living our values’. In the annual climate survey, eVoice, the
average of respondents’ answers as to whether ‘social and environmental issues
are important for the future of the company’ remained at a high level of 4.4 (on
a scale from 1–5, with 5 being the highest score). Also in eVoice, the average of
respondents’ answers as to whether ‘my manager’s behaviour is consistent with

Importance of social and environmental issues for the future of the company *)
Managers’ behaviour consistent with Novo Nordisk’s values *)
Fulfilment of action points planned arising from facilitations of the NNWoM 

*) On a scale from 1–5, with 5 being the highest.

Novo Nordisk’s values’ increased by 0.1 to 4.2. Both are above the target of
>_3.5. There was 99% fulfilment of action points arising from facilitations, thus
exceeding the target of 80% fulfilment. At the end of the year all action points
except  two  were  closed;  these  two  action  points  were  overdue.  The  two
overdue action  points  will be closed in the first quarter of 2008.

Unit

%

2007

2006

2005

4.4
4.2
99

4.3
4.1
99

4.2
4.0
100

Our employees
By the end of 2007 Novo Nordisk employed 26,008 persons – an increase of
10%  compared  to  2006.  This  number  equals  a  full-time  equivalent  (FTE)  of
25,516.  It  reflects  increased  activities  in  all  business  areas,  particularly  in
Research & Development and Sales & Marketing. The ratio between men and
women has changed slightly; at the end of 2007, 50.6% of the employees were
men, as compared with 50.8% at the end of 2006. The rate of absence was
slightly  lower  than  in  2006  with  a  performance  of  2.7.  Employee  turnover
increased  to 11.6% from 10.0%. One of Novo Nordisk’s key risks, as described
on pp 8–9, is an inability  to attract and retain the right talent.

The average answers of ten equally weighted questions in the annual survey,
eVoice, are used to calculate the level of ‘engaging culture’. In 2007, the con -
solidated score was 4.1, increasing by 0.1 from 2006. The target is to remain 
at a level of 4.0 or above on a scale from 1–5, with 5 being the highest score.
The average of respondents’ answers as to whether ‘my work gives me an op-
portunity to use and develop my competences/skills’ increased from 3.9 to 4.0,
and the average of respondents’ answers as to whether ‘people from diverse
backgrounds have equal opportunities’ remained at a high level of 4.0; both
were above the target of >_3.5.

Employees (total)
– Female
– Male
Rate of absence
Rate of employee turnover
Engaging culture (employee engagement) *)
Opportunity to use and develop competences/skills *)
People from diverse backgrounds have equal opportunities *)

*) On a scale from 1–5, with 5 being the highest.

Unit

Number
%
%
%
%

2007

2006

2005

26,008
49.4
50.6
2.7
11.6
4.1
4.0
4.0

23,613
49.2
50.8
3.0
10.0
4.0
3.9
3.9

22,460
48.8
51.2
3.2
8.0
–
3.8
3.9

Novo Nordisk Annual Report 2007

97

Consolidated non-financial statements  Performance indicators

Social (continued)

Health & safety
Performance  on  the  health  &  safety  indicator  ‘frequency  of  occupational  in-
juries’  was  satisfactory,  as  the  frequency  decreased  from  6.2  to  5.9  in  2007,
meeting the target of a continuous decrease. There were no fatalities in 2007.
There is a continued focus on ensuring health & safety standards for employees

in Novo Nordisk. In 2007, adoption continued of a health & safety management
system  certifiable according to OHSAS 18001 for Novo Nordisk in Denmark and
Product Supply globally. The first certifications are expected in 2008.

Unit

2007

2006

2005

Frequency of occupational injuries
Fatalities

Per million working hours
Number

5.9
0

6.2
0

7.3
0

Training costs
In  2007,  the  annual  spending  on  training,  measured  as  average  spent  per 
employee,  increased  by  16%,  reflecting  the  company’s  strategic  priority  on
talent   and  leadership  development,  and  on  life-long  learning  offered  to  all 
employees. The average spent per employee does not fully reflect investments

in  training  in  Novo  Nordisk,  since  on-the-job  training,  internal  seminars  and
other activities are not included. Moreover, the fact that the company took on
board some 4,200 new employees during the year, has required that additional
resources be spent on induction training.

Annual training costs per employee

Unit

DKK

2007

2006

13,130

11,293

2005

9,899

Access to health
For 2007, Novo Nordisk offered its best possible pricing scheme, as part of the
global health initiatives, to all 50 Least Developed Countries (LDCs) as defined
by the United Nations. During 2007 Novo Nordisk sold insulin to either govern-
ments or to the private market in a total of 36 of the LDCs at or below a price 
of 20% of the average prices for insulin in the western world, compared to 
34 in 2006. In 12 countries Novo Nordisk is not selling insulin at all, for various
reasons. The two LDC countries in which Novo Nordisk does not sell insulin at
the  policy  price  are  Cambodia  and  Gambia.  The  public  authori ties   in  both
countries  have been offered the opportunity to buy insulin at the policy price.
The insulin sold in Cambodia and Gambia in 2007 is to the private market. In
several  cases,  the  government  has  not  responded  to  the  offer,  there  are  no
private  wholesalers or other partners with whom to work, or wars or political
unrest  sometimes  make  it  impossible  to  do  business.  While  Novo  Nordisk
prefers to sell insulin at the preferential price through government tenders, the

LDCs where Novo Nordisk operates
LDCs where Novo Nordisk sells insulin at or below the policy price
Healthcare professionals trained or educated
People with diabetes trained or treated

company is willing to sell to private distributors and agents. The target is to
offer   the  best  possible  pricing  scheme  to  the  governments  of  all  LDCs.
Unfortunately,  there  is  no  way  to  guarantee   that  the  price  at  which  Novo
Nordisk sells the insulin will be reflected in the final price on the pharmacist’s
shelf. Wholesalers and pharmacies may mark up the drug before selling it to the
consumer.

A  measure  of  the  company’s  contribution  to  global  health  is  the  number  of
healthcare professionals directly trained, educated, interacted with or reached
through  awareness  campaigns  and  the  number  of  people  with  diabetes
targeted  with training, awareness or treatment. The aim is to continue activities
to educate healthcare professionals and to train and treat people with diabetes.
Since  2002,  336,000  healthcare  professionals  were  trained  or  educated  and
1,260,000 people with diabetes were trained or treated.

Unit

Number
Number
Number
Number

2007

2006

2005

38
36
336,000
1,260,000

35
34
297,000
1,060,000

35
32
–
–

Patent families
The number of Novo Nordisk patent families developed as expected in 2007.
The number of active patent families to date has increased by 10%. The number

of new patent families (first filing) decreased from 149 in 2006 to 116 in 2007 –
a decrease of 22%.

Active patent families to date
New patent families (first filing)

Unit

Number
Number

2007

1,003
116

2006

2005

913
149

812
130

98

Novo Nordisk Annual Report 2007

Notes – Performance indicators

Social (continued)

Animals
Novo Nordisk sets goals to reduce, refine and replace experiments on animals
and to improve animal welfare. Despite a significantly higher level of research
activity in early phases, when animal experimentation is required, the number

of animals purchased in 2007 decreased by 3% to 54,675 animals, of which
95% were mice, transgenic mice and rats. In 2007, Novo Nordisk only housed
animals  in Denmark.

Animals purchased

Unit

Number

2007

2006

2005

54,675

56,533

57,905

To ensure transparency, more details on reported data and additional non-financial reporting are available online along with interactive charts for underlying data at
novonordisk.com/sustainability. Click: Values in action

Novo Nordisk Annual Report 2007

99

Consolidated financial statements  Companies in the Novo Nordisk Group

Country

Year of  
incorporation /
acquisition

Issued share capital /
paid-in capital

Percentage
of shares
owned

Activity

l

t
n
e
m
p
o
e
v
e
D
d
n
a
h
c
r
a
e
s
e
R
A

.
c
t
e

s
e
c
i
v
r
e
S
A

g
n
i
t
e
k
r
a
M
d
n
a

l

s
e
a
S
A

n
o
i
t
c
u
d
o
r
P
A

Denmark 

1931 

DKK 

646,960,000 

–

A

A

A

A

1974 
Austria 
1974 
Belgium 
2005 
Bulgaria 
2004 
Croatia 
1997 
Czech Republic 
2002 
Denmark 
1972 
Finland 
2003 
France 
1959 
France 
1973 
Germany 
1979 
Greece 
1996 
Hungary 
1978 
Ireland 
1980 
Italy 
2005 
Lithuania 
2006 
Macedonia 
1983 
Netherlands 
1965 
Norway 
1996 
Poland 
1984 
Portugal 
Romania 
2005 
Serbia & Montenegro  2005 
2007 
Slovakia 
2006 
Slovenia 
1978 
Spain 
1971 
Sweden 
2003 
Switzerland 
2000 
Switzerland 
1968 
Switzerland 
1977 
United Kingdom 
1978 
United Kingdom 

Canada 
Denmark 
United States 
United States 
United States 
United States 
United States 
United States 

Australia 
Denmark 
Japan 
New Zealand 

1983 
2003 
2005 
2007 
2007 
1988 
1991 
1982 

1985 
2002 
1980 
1990 

EUR 
EUR 
BGN 
HRK 
CZK 
DKK 
EUR 
EUR 
EUR 
EUR 
EUR 
HUF 
EUR 
EUR 
LTL 
MKD 
EUR 
NOK 
PLN 
EUR 
RON 
EUR 
SKK 
EUR 
EUR 
SEK 
CHF 
CHF 
CHF 
GBP 
GBP 

CAD 
DKK 
USD 
USD 
USD 
USD 
USD 
USD 

36,336 
69,000 
5,880,000 
5,000,000 
14,500,000 
108,370,500 
420,500 
5,821,140 
57,710,220 
614,062 
1,050,000 
371,000,000 
635 
516,500 
2,150,000 
14,068,285 
61,155 
250,000 
29,021,000 
250,000 
2,795,000 
640,000 
8,000,000 
2,679,286 
1,502,500 
100,000 
1,100,000 
159,325,000 
50,000 
2,802,130 
2,350,000 

200 
500,000 
20,001,000 
50,000 
50,000 
283,835,600 
55,000,000 
2,000 

500,001 
AUD 
DKK 
15,500,000 
JPY  2,104,000,000 
1,000,000 
NZD 

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

100
100
100
100
100
100
100
100

100
100
100
100

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

Parent company
Novo Nordisk A/S 

Subsidiaries by region

Europe
Novo Nordisk Pharma GmbH 
S.A. Novo Nordisk Pharma N.V. 
Novo Nordisk Pharma EAD 
Novo Nordisk Hrvatska d.o.o. 
Novo Nordisk s.r.o. 
Novo Nordisk Region Europe A/S 
Novo Nordisk Farma OY 
Novo Nordisk Pharmaceutique SAS  
Novo Nordisk Production SAS 
Novo Nordisk Pharma GmbH 
Novo Nordisk Hellas Epe 
Novo Nordisk Hungary Sales and Trading Ltd. 
Novo Nordisk Limited  
Novo Nordisk Farmaceutici S.P.A. 
UAB Novo Nordisk Pharma 
Novo Nordisk Farma dooel 
Novo Nordisk Farma B.V. 
Novo Nordisk Scandinavia AS 
Novo Nordisk Pharma Sp z.o.o. 
Novo Nordisk Comércio Produtos Farmacêuticos Lda. 
Novo Nordisk Farma S.R.L. 
Novo Nordisk Pharma d.o.o. Belgrade (Serbia) 
Novo Nordisk Slovakia s.r.o. 
Novo Nordisk, trzˇ enje farmacevtskih izdelkov d.o.o. 
Novo Nordisk Pharma S.A. 
Novo Nordisk Scandinavia AB 
Novo Nordisk FemCare AG 
Novo Nordisk Health Care AG 
Novo Nordisk Pharma AG 
Novo Nordisk Holding Ltd. 
Novo Nordisk Limited 

North America
Novo Nordisk Canada Inc. 
Novo Nordisk Region North America A/S 
Novo Nordisk Delivery Technologies Inc. 
Novo Nordisk US Holdings Inc. 
Novo Nordisk Production Holdings Inc. 
Novo Nordisk of North America Inc. 
Novo Nordisk Pharmaceutical Industries Inc. 
Novo Nordisk Inc. 

Japan & Oceania
Novo Nordisk Pharmaceuticals Pty Ltd. 
Novo Nordisk Region Japan & Oceania A/S 
Novo Nordisk Pharma Ltd. 
Novo Nordisk Pharmaceuticals Ltd. 

100 Novo Nordisk Annual Report 2007

 
 
 
 
Companies in the Novo Nordisk Group

Activity

Country

Year of  
incorporation /
acquisition

Issued share capital /
paid-in capital

Percentage
of shares
owned

International Operations
Aldaph SpA 
Novo Nordisk Pharma Argentina S.A. 
Novo Nordisk Pharma (Private) Limited 
Novo Nordisk Produção Farmacêutica do Brasil Ltda. 
Novo Nordisk Farmacêutica do Brasil Ltda 
Novo Nordisk Farmacêutica Limitada 
Novo Nordisk (China) Pharmaceuticals Co, Ltd 
Beijing Novo Nordisk Pharmaceuticals Science & 
Technoloy Co., Ltd. 
Novo Nordisk Region International Operation A/S 
Novo Nordisk Egypt, LLC 
Novo Nordisk Hong Kong Limited 
Novo Nordisk India Private Limited 
PT. Novo Nordisk Indonesia 
Novo Nordisk Pars 
Novo Nordisk Ltd 
Novo Nordisk Lebanon s.a.r.l. 
Novo Nordisk Pharma (Malaysia) Sdn Bhd 
Novo Nordisk Mexico S.A. de C.V. 
Novo Nordisk Pharma SAS 
Novo Nordisk Pharma Limited 
Novo Nordisk Pharma P.V.T. 
Novo Nordisk Pharmaceuticals (Philippines) Inc 
Novo Nordisk Limited Liability Company 
Novo Investment Pte Ltd. 
Novo Nordisk Asia Pacific Pte Ltd. 
Novo Nordisk Pharma (Singapore) Pte Ltd. 
Novo Nordisk (Pty) Ltd 
Novo Nordisk Pharma Korea Ltd 
Novo Nordisk Pharma (Taiwan) Ltd 
Novo Nordisk Pharma (Thailand) Ltd 
Novo Nordisk Tunisie SARL 
Novo Nordisk Saglik Ürünleri Tic Ltd Sti  
Novo Nordisk Pharma Gulf FZ-LLC 
Novo Nordisk Venezuela Casa de Representación C.A. 

Other subsidiaries
FeF Chemicals A/S 
NNIT A/S *)
NNE Pharmaplan A/S *)
Novo Nordisk Servicepartner A/S 

Associated companies
Harno Invest A/S 
Innate Pharma SA 
ZymoGenetics, Inc  

Algeria 
Argentina 
Bangladesh 
Brazil 
Brazil 
Chile 
China 

1994 
1997 
2007 
2002 
1990 
2006 
1994 

2006 
China 
2002 
Denmark 
2004 
Egypt 
2001 
Hong Kong 
1994 
India 
2003 
Indonesia 
2005 
Iran 
1997 
Israel 
2007 
Lebanon 
1992 
Malaysia 
2004 
Mexico 
2006 
Morocco 
2006 
Nigeria 
2005 
Pakistan 
1999 
Philippines 
2003 
Russia 
1994 
Singapore 
1997 
Singapore 
1997 
Singapore 
1959 
South Africa 
1994 
South Korea 
1990 
Taiwan 
1983 
Thailand 
2004 
Tunisia 
Turkey 
1993 
United Arab Emirates  2005 
2004 
Venezuela 

Denmark 
Denmark 
Denmark 
Denmark 

Denmark 
France 
United States 

1989 
1998 
1989 
1998 

1992 
2006 
1988 

*) In addition to the listed companies NNIT A/S and NNE Pharmaplan have own subsidiaries.

DZD  1,742,650,000 
ARS 
7,465,150 
17,500,000 
BDT 
736,280,984 
BRL 
84,727,136 
BRL 
758,581,245
CLP
35,000,000 
USD 

2,000,000 
USD 
113,302,310 
DKK 
50,000 
EGP 
500,000 
HKD 
265,000,000 
INR 
827,900,000 
IDR 
10,000,000 
IRR 
100 
ILS 
600,000,000 
LBP 
200,000 
MYR 
138,491,127 
MXN 
2,597,000 
MAD 
10,000,000
NGN
10,000,000 
PKR 
50,000,000 
PHP 
188,243,360 
RUB 
12,000,000 
SGD 
2,000,000 
SGD 
200,000 
SGD 
ZAR 
8,000 
KRW  6,108,400,000 
TWD 
9,000,000 
15,500,000 
THB 
TND 
400,000 
TRY 
25,296,300 
100,000 
AED 
VEB  2,250,000,000 

DKK 
DKK 
DKK 
DKK 

10,000,000 
1,000,000 
500,000 
1,000,000 

DKK 
EUR 
USD 

70,419,910 
1,249,139 
752,966,000 

100
100
100
100
100
100
100

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
49
100
100
100
100

100
100
100
100

30
19
30

n
o
i
t
c
u
d
o
r
P
A

A

A

A

A

g
n
i
t
e
k
r
a
M
d
n
a

l

s
e
a
S
A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

A

l

t
n
e
m
p
o
e
v
e
D
d
n
a
h
c
r
a
e
s
e
R
A

.
c
t
e

s
e
c
i
v
r
e
S
A

A

A

A

A

A

A

A

A

A

A

Novo Nordisk Annual Report 2007 101

 
 
 
 
Consolidated financial statements  Summary of financial data 2003– 2007

DKK million

Sales

Sales by business segments:

Modern insulins (insulin analogues)
Human insulins
Insulin-related sales
Oral antidiabetic products (OAD)
Diabetes care total

Haemostasis management (NovoSeven ®)
Growth hormone therapy
Hormone replacement therapy
Other products
Biopharmaceuticals total

Sales by geographical segments:

Europe *)
North America
International Operations *)
Japan & Oceania

Licence fees and other operating income (net)
Operating profit
Operating profit (excl. AERx ® ) **)
Net financials
Profit before income taxes
Income taxes
Net profit

Total assets
Total current liabilities
Total long-term liabilities
Equity

Investments in property, plant and equipment (net)
Investments in intangible assets and long-term financial assets (net) 
Free cash flow ***)
Net cash flow

Ratios

Sales in percent:

Modern insulins (insulin analogues)
Human insulins
Insulin-related sales
Oral antidiabetic products (OAD)
Diabetes care total

Haemostasis management (NovoSeven ®)
Growth hormone therapy
Hormone replacement therapy
Other products
Biopharmaceuticals total

Sales outside Denmark as a percentage of sales
Gross margin ***)
Sales and distribution costs as a percentage of sales
Research and development costs as a percentage of sales
Research and development costs as a percentage of sales (excl. AERx ®) **)
Administrative expenses as a percentage of sales

Net profit margin ***)
Effective tax rate ***)
Equity ratio ***)
Payout ratio ***)
Payout ratio adjusted for impact of Dako and AERx ® discontinuation

Long-term financial targets
Operating profit margin ***)
Operating profit margin (excl. AERx ®) **)
Growth in operating profit ***)
Growth in operating profit (excl. AERx ®) **)
Growth in operating profit, three-year average ***)
ROIC ***)
Cash to earnings ***)
Cash to earnings, three-year average ***)
Cash to earnings adjusted for net profit impact of AERx ® discontinuation

102 Novo Nordisk Annual Report 2007

2003

2004

2005

2006

2007

26,158

29,031

33,760

38,743

41,831

2,553
13,140
1,352
1,430
18,475

3,843
2,133
1,322
385
7,683

12,053
6,219
3,871
4,015

1,036
6,422
–
954
7,376
2,543
4,833

34,564
7,032
2,756
24,776

2,273
40
3,846
(64)

9.8%
50.2%
5.2%
5.5%
70.6%

14.7%
8.2%
5.1%
1.5%
29.4%

99.3%
71.7%
28.5%
15.5%
–
7.1%

18.5%
34.5%
71.7%
30.8%
–

24.6%
–
8.4%
–
11.0%
20.4%
79.6%
32.3%
–

4,507 
13,033 
1,350 
1,643 
20,533 

4,359 
2,317 
1,488 
334 
8,498 

12,887 
7,478 
4,368 
4,298 

575 
6,980 
– 
477 
7,457 
2,444 
5,013 

37,433 
7,280 
3,649 
26,504 

2,999
312
4,278
2,136

15.5%
44.9%
4.6%
5.7%
70.7%

15.0%
8.0%
5.1%
1.2%
29.3%

99.3%
72.3%
28.5%
15.0%
–
6.7%

17.3%
32.8%
70.8%
31.8%
–

24.0%
–
8.7%
–
8.9%
21.5%
85.3%
59.0%
–

7,298
13,543
1,463
1,708
24,012

5,064
2,781
1,565
338
9,748

14,020
9,532
5,497
4,711

403
8,088
–
146
8,234
2,370
5,864

41,960
10,581
3,745
27,634

3,665
(136)
4,833
(634)

21.6%
40.1%
4.3%
5.1%
71.1%

15.0%
8.2%
4.6%
1.0%
28.9%

99.2%
72.8%
28.7%
15.1%
–
6.3%

17.4%
28.8%
65.9%
33.2%
–

24.0%
–
15.9%
–
11.0%
24.7%
82.4%
82.4%
–

10,825
13,451
1,606
1,984
27,866

5,635
3,309
1,607
326
10,877

15,300
12,280
6,494
4,669

272
9,119
–
45
9,164
2,712
6,452

44,692
10,157
4,413
30,122

2,787
244
4,707
463

27.9%
34.7%
4.2%
5.1%
71.9%

14.5%
8.6%
4.2%
0.8%
28.1%

99.2%
75.3%
30.0%
16.3%
–
6.2%

16.7%
29.6%
67.4%
34.4%
–

23.5%
–
12.7%
–
12.4%
25.8%
73.0%
80.2%
–

14,008
12,572
1,749
2,149
30,478

5,865
3,511
1,668
309
11,353

16,350
13,746
7,295
4,440

321
8,942
10,267
2,029
10,971
2,449
8,522

47,731
10,641
4,908
32,182

2,268
118
9,012
1,638

33.5%
30.1%
4.2%
5.1%
72.9%

14.0%
8.4%
4.0%
0.7%
27.1%

99.2%
76.6%
29.6%
20.4%
17.2%
6.0%

20.4%
22.3%
67.4%
32.8%
34.9%

21.4%
24.5%
(1.9%)
12.6%
8.9%
27.2%
105.7%
87.0%
94.2%

EUR million

Sales

Sales by business segments:

Modern insulins (insulin analogues)
Human insulins
Insulin-related sales
Oral antidiabetic products (OAD)
Diabetes care total

Haemostasis management (NovoSeven ®)
Growth hormone therapy
Hormone replacement therapy
Other products
Biopharmaceuticals total

Sales by geographical segments:

Europe *)
North America
International Operations *)
Japan & Oceania

Licence fees and other operating income (net)
Operating profit
Operating profit (excl. AERx ®) **)
Net financials
Profit before income taxes
Income taxes
Net profit

Total assets
Total current liabilities
Total long-term liabilities
Equity

Investments in property, plant and equipment (net) 
Investments in intangible assets and long-term financial assets (net)
Free cash flow ***)
Net cash flow

Share data ****)

Basic earnings per share in DKK ***)
Diluted earnings per share in DKK ***)
Dividend per share in DKK

Number of shares at year-end (million)
Number of shares outstanding at year-end (million) ***)
Average number of shares outstanding (million) ***)
Average number of shares outstanding incl. dilutive effect of options ‘in the money’ (million)

Employees

Total full-time employees at year-end

Denmark
Rest of Europe
North America
International Operations
Japan & Oceania

Summary of financial data 2003– 2007
Supplementary information in EUR

2003

3,520

344 
1,768 
182 
192 
2,486 

517 
287 
178 
52 
1,034 

1,622 
837 
521 
540 

139 
864 
– 
129 
993 
343 
650 

4,643 
945 
370 
3,328 

305
5 
517 
(9)

7.09 
7.08
2.20 

709.4 
676.4 
682.4 
683.2

2004

3,902

606 
1,752 
181 
221 
2,760 

586 
311 
200 
45 
1,142 

1,732 
1,005 
587 
578 

77 
938 
– 
64 
1,002 
328 
674 

5,033 
979 
491 
3,563 

403
42 
575 
287 

7.45 
7.42 
2.40 

709.4 
664.2 
673.2 
676.2

2005

4,531

979
1,819
196
229
3,223

680
373
210
45
1,308

1,882
1,279
738
632

54
1,085
–
20
1,105
318
787

5,624
1,418
502
3,704

492
(18)
649
(85)

8.95
8.91
3.00

709.4
647.4
655.4
657.9

2006

5,194

1,451
1,804
215
266
3,736

755
444
215
44
1,458

2,051
1,646
871
626

36
1,223
–
6
1,229
364
865

5,994
1,362
592
4,040

374
33
631
62

10.05
10.00
3.50

674.0
634.4
641.9
645.4

2007

5,614

1,880
1,687
235
288
4,090

788
471
224
41
1,524

2,194
1,845
979
596

43
1,200
1,378
272
1,472
328
1,144

6,401
1,427
658
4,316

304
16
1,210
220

13.49
13.39
4.50

647.0
621.1
631.8
636.4

18,756  
11,414 
2,430 
1,590 
2,455 
867 

20,285  
11,839 
2,454 
1,949 
3,104 
939 

22,007 
12,160
2,702
2,465
3,746
934

23,172
12,214
2,944
2,846
4,188
980

25,516
12,401
3,281
3,935
4,882
1,017

*) 

Comparative figures from 2003–2006 have been adjusted in order to reflect a changed organisational structure from 1 January 2007 which transfers 8 countries, incl. Bulgaria and
Romania, from International Operations to Europe.
Excluding costs related to the discontinuation of AERx ®.

**) 
***)  For definitions, please refer to page 63.
****) In 2007 there was a stock split of the company’s A and B shares. The trade unit was changed from DKK 2 to DKK 1. The comparative figures for 2003 to 2006 have been updated 

accordingly.

Key figures are translated into EUR as supplementary information – the translation of income statement items is based on the average exchange rate in 2007 (EUR 1 = DKK 7.45078) and the
translation  of balance sheet items is based on the exchange rate at the end of 2007 (EUR 1 = DKK 7.45660). The figures in DKK reflect the economic substance of the underlying events and
circumstances  of the Group.

Novo Nordisk Annual Report 2007 103

Consolidated financial statements  Quarterly figures 2006 and 2007 (unaudited)

DKK million

Sales

Sales by business segments:

Modern insulins (insulin analogues)
Human insulins 
Insulin-related sales
Oral antidiabetic products (OAD)

2006

2007

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

8,946

9,727

9,583

10,487

9,818

10,563

10,504

10,946

2,324
3,325
378
477

2,678
3,301
406
483

2,701
3,306
391
516

3,122
3,519
431
508

3,065
3,136
419
523

3,464
3,222
437
529

3,568
3,098
445
585

3,911
3,116
448
512

Diabetes care total

6,504

6,868

6,914

7,580

7,143

7,652

7,696

7,987

Haemostasis management (NovoSeven ®)
Growth hormone therapy
Hormone replacement therapy
Other products

1,265
709
373
95

1,507
882
396
74

1,393
821
383
72

1,470
897
455
85

1,411
784
406
74

1,508
924
411
68

1,427
878
414
89

1,519
925
437
78

Biopharmaceuticals total

2,442

2,859

2,669

2,907

2,675

2,911

2,808

2,959

Sales by geographical segments:

Europe *)
North America
International Operations *)
Japan & Oceania

Gross profit
Sales and distribution costs
Research and development costs
Research and development costs (excl. AERx ®) **)
Administrative expenses
Licence fees and other operating income (net)
Operating profit
Operating profit (excl. AERx ®) **)

Net financials
Profit before taxation
Income taxes

Net profit

3,541
2,764
1,617
1,024

6,531
2,728
1,419
–
580
76
1,880
–

(151)
1,729
518

3,903
2,968
1,648
1,208

7,475
2,850
1,498
–
557
59
2,629
–

(138)
2,491
748

3,843
3,062
1,539
1,139

7,246
2,699
1,489
–
605
49
2,502
–

32
2,534
760

4,013
3,486
1,690
1,298

7,906
3,331
1,910
–
645
88
2,108
–

302
2,410
686

3,931
3,214
1,696
977

7,498
3,048
1,647
–
614
138
2,327
–

47
2,374
665

4,035
3,424
1,953
1,151

8,205
3,110
1,754
–
594
60
2,807
–

1,587
4,394
742

4,036
3,500
1,870
1,098

7,990
2,993
1,724
–
623
31
2,681
–

175
2,856
672

4,348
3,608
1,776
1,214

8,345
3,220
3,413
2,088
677
92
1,127
2,452

220
1,347
370

1,211

1,743

1,774

1,724

1,709

3,652

2,184

977

Depreciation, amortisation and impairment losses
Depreciation, amortisation and impairment losses 
(excl. AERx ®) **)

460

–

508

–

600

–

574

–

509

–

516

–

586

1,396

–

526

Total equity
Total assets

Ratios

27,042
41,299

28,908
43,145

28,288
43,744

30,122
44,692

29,676
44,742

33,475
48,300

33,161
48,423

32,182
47,731

Gross margin
Sales and distribution costs as a percentage of sales
Research and development costs as a percentage of sales
Research and development costs as a percentage of sales 
(excl. AERx ®) **)
Administrative expenses as a percentage of sales  
Operating profit margin
Operating profit margin (excl. AERx ®) **)
Equity ratio

Share data ***)

Basic earnings per share/ADR (in DKK)
Diluted earnings per share/ADR (in DKK)

Average number of shares outstanding (million) – basic
Average number of shares outstanding (million) – diluted 

73.0%
30.5%
15.9%

–
6.5%
21.0%
–
65.5%

1.87
1.86

647.2
650.4

76.8%
29.3%
15.4%

–
5.7%
27.0%
–
67.0%

2.70
2.69

645.8
649.0

75.6%
28.2%
15.5%

–
6.3%
26.1%
–
64.7%

2.77
2.76

640.2
643.6

75.4%
31.8%
18.2%

–
6.2%
20.1%
–
67.4%

2.72
2.70

634.2
638.4

76.4%
31.0%
16.8%

–
6.3%
23.7%
–
66.3%

2.69
2.68

635.0
639.4

77.7%
29.4%
16.6%

–
5.6%
26.6%
–
69.3%

5.75
5.71

635.8
640.2

76.1%
28.5%
16.4%

–
5.9%
25.5%
–
68.5%

3.46
3.43

632.0
636.4

76.2%
29.4%
31.2%

19.1%
6.2%
10.3%
22.4%
67.4%

1.56
1.55

624.4
629.6

Employees

Number of full-time employees at the end of the period

22,556

22,792

23,071

23,172

24,045

24,729

25,206

25,516

*)  Comparative figures from 2006 have been adjusted in order to reflect a changed organisational structure from 1 January 2007 which transfers 8 countries, incl. Bulgaria and Romania, from

International Operations to Europe.

**)  Excluding costs related to the discontinuation of AERx ®.
***) In December 2007 there was a stock split of the company’s A and B shares. The trade unit was changed from DKK 2 to DKK 1. The comparative figures have been updated accordingly.

104 Novo Nordisk Annual Report 2007

Financial statements of the Parent company Novo Nordisk A/S

Financial statements 
of the Parent company 
Novo Nordisk A/S
for 2007

Novo Nordisk Annual Report 2007 105

Financial statements of the Parent company Novo Nordisk A/S  Income statement

DKK million

Sales 
Cost of goods sold

Gross profit

Sales and distribution costs
Research and development costs
Administrative expenses
Licence fees and other operating income (net)

Operating profit

Profit before tax in subsidiaries
Share of profit in associated companies
Financial income
Financial expenses

Profit before income taxes

Income taxes

Net profit

Proposed appropriation of net profit:
Dividends
Net revaluation reserve according to the equity method
Retained earnings

Note

2
3

3
3
3, 4
5

10
10
6
6

7

2007

2006

26,023
9,871

16,152

5,754
7,142
1,187
478

2,547

6,450
1,490
1,351
871

10,967

2,449

8,518

2,795
5,883
(160)

8,518

26,430
11,834

14,596

5,574
5,194
1,168
360

3,020

6,242
(25)
573
651

9,159

2,712

6,447

2,221
5,472
(1,246)

6,447

106 Novo Nordisk Annual Report 2007

DKK million

Assets

Intangible assets
Property, plant and equipment
Financial assets

Total long-term assets

Inventories
Trade receivables
Amounts owed by affiliated companies
Tax receivables 
Other receivables
Marketable securities and financial derivatives
Cash at bank and in hand

Total current assets

Total assets

Equity and liabilities

Share capital
Net revaluation reserve according to the equity method
Retained earnings
Exchange rate adjustments

Total equity

Long-term debt
Deferred income tax liabilities
Amounts owed to affiliated companies
Other provisions

Total long-term liabilities

Short-term debt and financial derivatives
Trade payables
Amounts owed to affiliated companies
Tax payables
Other liabilities
Other provisions

Total current liabilities

Total liabilities

Total equity and liabilities

Balance sheet  

Note

31 Dec 2007

31 Dec 2006

8
9
10

11

12

13
14

15

15

430
15,242
16,014

31,686

8,146
889
6,840
–
499
2,547
4,460

504
15,561
14,012

30,077

6,788
929
6,443
218
836
1,810
2,839

23,381

19,863

55,067

49,940

647
21,815
9,489
209

32,160

961
768
82
342

2,153

270
956
15,781
172
3,085
490

20,754

22,907

674
15,932
13,342
156

30,104

1,168
948
68
129

2,313

250
983
13,325
–
2,405
560

17,523

19,836

55,067

49,940

Novo Nordisk Annual Report 2007 107

Financial statements of the Parent company Novo Nordisk A/S  Notes – Income statement

1 Accounting policies

The Parent company’s financial statements have been prepared in accordance
with the Danish Financial Statements Act (Class D), and other accounting regu-
lations for companies listed on the OMX Nordic Exchange Copenhagen. 

The accounting policies for the Parent company are unchanged compared 
to  last  financial  year  and  are  the  same  as  for  the  Group  with  the  following 
additions. For a description of the accounting policies of the Group please see
note 1 – Summary of significant accounting policies, pp 58–61.

3 Employee costs

DKK million

Wages and salaries
Share-based payment costs
Pensions
Other contributions to social security
Other employee costs

Supplementary accounting policies for the Parent Company

Total employee costs

2007

2006

5,200
75
471
147
261

4,867
64
430
123
246

6,154

5,730

Financial assets
In the financial statements of the Parent company investments in subsidiaries
and associated companies are recorded under the equity method, ie at the re -
spective  share of the net asset values in subsidiaries and associated com panies.
Any cost in excess of net assets in the acquired company is capitalised in the
Parent  company   under  Financial  assets  as  part  of  investments  in  subsidiaries
(‘Good will’).  Amortisation  of  goodwill  is  provided  under  the  straight-line
method over a period  not exceeding 20 years, based on estimated useful life. 

Net profit of subsidiaries less unrealised intercompany profits is recorded in

the Income statement of the Parent company.

To  the  extent  it  exceeds  declared  dividends  from  such  companies,  net  re -
valuation of investments in subsidiaries and associated companies is transferred
to net revaluation reserve according to the equity method under equity.

Fair value adjustments of financial assets categorised as ‘Available for sale’

are recognised in the Parent company in the income statement.

Tax
The Parent company is assessed jointly for Danish tax purposes with its dome -
stic subsidiaries. The Danish jointly taxed companies are included in a Danish 
on-account tax payment scheme for Danish corporate income tax. All current
taxes under the scheme are recorded in the individual companies.

Cash flow statement
No separate cash flow statement has been prepared for the Parent company –
please see the Consolidated cash flow statement and financial resources in the
Annual Report, page 56.

Included in the Balance sheet as change 
in employee costs included in inventories

143

(4)

For information regarding remuneration to the Board of Directors and Executive
Management  please  refer  to  consolidated  accounts  note  34,  page  81.  Refe -
rence  is  furthermore  made  to  consolidated  accounts  note  33,  page  78,  and
consolidated  accounts note 34, page 81, for information regarding share-based
payment  schemes to the Board of Directors, Executive Management and the
Senior Management Board.

Average number of full-time 
employees in Novo Nordisk A/S

4 Fees to statutory auditors

DKK million

PricewaterhouseCoopers

of which statutory audit fee to PricewaterhouseCoopers

2007

2006

10,412

10,293

2007

2006

21

8

19

8

2 Sales

DKK million

Sales by business segments *)
Diabetes care total
Biopharmaceuticals total

Total sales

Sales by geographic segment *)
Europe
North America
International Operations
Japan & Oceania

Total sales

5 Licence fees and other operating income (net)

2007

2006

For  information  regarding  ‘Licence  fees  and  other  operating  income  (net)’
please refer to consolidated accounts note 9, page 66.

25,316
707

23,242
3,188

6 Financial income and Financial expenses

26,023

26,430

DKK million

10,972
6,482
5,631
2,938

11,560
6,144
5,180
3,546

26,023

26,430

Interest income relating to subsidiaries 
included in Financial income

Interest expenses relating to subsidiaries 
included in Financial expenses

Foreign exchange loss (net) recognised 
in the Income statement 

2007

2006

162

85

608

406

51

222

Sales are attributed to geographical areas based on location of the customer.

*) For definitions of the segments please refer to consolidated accounts note 4, page 64.

7 Income taxes

Of the total tax payment of DKK 2,607 million by the group in 2007, the parent
company’s share of paid taxes amounts to DKK 1,298 million, which was posi-
tively impacted by a tax refund of DKK 83 million relating to prior years.

In 2006 the total tax payment by the group amounted to DKK 3,514 million
of  which  the  parent  company’s  share  of  paid  taxes  relating  to  current  year
amounted to DKK 2,378 million. Of the paid tax in the parent company in 2006,
DKK 572 million was payment relating to prior years.

For specification of income taxes please refer to consolidated accounts notes 12
and 23, pages 67 and 72.

108 Novo Nordisk Annual Report 2007

8 Intangible assets

DKK million

Cost at the beginning of the year
Additions during the year
Disposals during the year

Cost at the end of the year

Amortisation at the beginning of the year
Amortisation during the year
Impairment losses for the year *)
Depreciation reversed on disposals during the year

Amortisation at the end of the year

Carrying amount at the end of the year

*) Impairment losses of DKK 117 million relates to AERx ® discontinuation.

9 Property, plant and equipment

DKK million

Cost at the beginning of the year
Additions during the year
Disposals during the year
Transfer from/(to) other items

Cost at the end of the year

Depreciation and impairment losses at the beginning of the year
Depreciation for the year
Impairment losses for the year
Depreciation reversed on disposals during the year

Depreciation and impairment losses at the end of the year

Notes – Balance sheet  

Goodwill

Patents and
licences

Software

2007
Total

2006
Total

51
–
–

51

51
–
–
–

51

0

407
21
(10)

418

22
8
117
–

147

271

342
59
(39)

362

223
18
–
(38)

203

159

800
80
(49)

831

296
26
117
(38)

401

430

581
219
–

800

263
33
–
–

296

504

Land and
buildings

Plant and
machinery

Other
equipment

8,853
174
(211)
496

12,426
288
(691)
1,043

9,312

13,066

2,642
338
3
(110)

2,873

5,845
1,086
19
(652)

6,298

Payments
on account
and assets
in course of
construction

2007
Total

2006
Total

2,219
904
(33)
(1,613)

25,186
1,452
(1,383)
0

24,174
1,828
(816)
–

1,477

25,255

25,186

–
–
33
(33)

0

9,625
1,549
58
(1,219)

10,013

8,616
1,473
173
(637)

9,625

1,477

15,242

15,561

1,688
86
(448)
74

1,400

1,138
125
3
(424)

842

558

Carrying amount at the end of the year

6,439

6,768

The latest official valuation of properties of the Parent company for property tax purposes amounts to a total of DKK 2,447 million (DKK 2,057 million in 2006). 
Cost of property not officially valued amounts to DKK 658 million (DKK 710 million in 2006).

Novo Nordisk Annual Report 2007 109

Financial statements of the Parent company Novo Nordisk A/S  Notes – Balance sheet

10 Financial assets

DKK million

Cost at the beginning of the year
Additions during the year
Disposals during the year

Cost at the end of the year

Value adjustments at the beginning of the year
Profit/(loss) before tax
Income taxes on profit for the year
Amortisation and impairment of goodwill
Dividends received
Disposals during the year
Exchange rate adjustments
Other adjustments

Value adjustments at the end of the year

Offset against amounts owed by subsidiaries 
at the beginning of the year
Additions during the year

At the end of the year

Unrealised internal profit at the beginning of the year
Change for the year
Exchange rate adjustments

At the end of the year

Investments
in subsidiaries

Amounts
owed by
affiliated
companies

Investments
in associated
companies

Other
securities
and
investments

2007
Total

2006
Total

6,443
–
–

6,443

15,466
7,068
(1,035)
–
(150)
–
(93)
(104)

21,152

11
153

164

(8,447)
(4,015)
272

(12,190)

80
20
(27)

73

–
–
–
–
–
–
–
–

–

–
–

–

–
–
–

–

296
–
(1)

295

41
1,494
–
(4)
(1,470)
–
–
(77)

(16)

–
–

–

–
–
–

–

397
21
(42)

376

(275)
–
–
–
–
–
–
(8)

(283)

–
–

–

–
–
–

–

7,216
41
(70)

7,187

15,232
8,562
(1,035)
(4)
(1,620)
–
(93)
(189)

6,983
398
(165)

7,216

10,126
5,799
192
(5)
(539)
–
(127)
(214)

20,853

15,232

11
153

164

(8,447)
(4,015)
272

7
4

11

(5,625)
(3,289)
467

(12,190)

(8,447)

Carrying amount at the end of the year

15,569

73

279

93

16,014

14,012

Carrying amount of investments in subsidiaries does not include capitalised goodwill at the end of the year. No additions or disposals were made during the year. 

Carrying amount of investments in associated companies includes net capitalised goodwill of DKK 65 million at the end of the year (DKK 69 million in 2006).

A list of companies in the Novo Nordisk Group is included on pages 100 –101.

11 Inventories

DKK million

Raw materials and consumables
Work in progress
Finished goods

Total inventories

Indirect production costs included in work in progress and finished goods

Amount of write-down of inventories recognised as expense during the year
Amount of reversal of write-down of inventories during the year

2007

1,077
6,048
1,021

8,146

2006

1,032
4,402
1,354

6,788

4,027

3,127

188
81

443
45

110 Novo Nordisk Annual Report 2007

Notes – Balance sheet  

12 Statement of changes in equity

DKK million

Balance at the beginning of the year
Appropriated from net profit for the year
Proposed dividends
Appropriated from net profit for the year to net 
revaluation reserve according to the equity method
Purchase of treasury shares
Sale of treasury shares
Share-based payments
Reduction of the B share capital
Dividends
Exchange rate adjustment of investments in subsidiaries 
Deferred (gain)/loss on cash flow hedges at the beginning 
of the year recognised in the Income statement
Deferred gain/(loss) on cash flow hedges at the end of the year
Other adjustments

Share
capital

Net
revaluation
reserve

Retained
earnings

Exchange
rate
adjustments

2007
Total

2006
Total

674

15,932

5,883

(27)

13,342
(160)
2,795

(4,835)
241
75
27
(2,221)

(420)
691
(46)

156

53

30,104
(160)
2,795

5,883
(4,835)
241
75
–
(2,221)
53

(420)
691
(46)

27,621
(1,246)
2,221

5,472
(3,000)
210
64
–
(1,945)
14

345
420
(72)

Balance at the end of the year

647

21,815

9,489

209

32,160

30,104

Regarding average number of shares please refer to note 13, page 67.
Regarding total number of A and B shares in Novo Nordisk A/S and treasury shares please refer to consolidated accounts note 21, page 71. 

13 Long-term debt

DKK million

Mortgage debt
Other long-term debt

Total long-term debt

Long-term debt falling due after more than five years from the balance sheet date amounts to 

At the end of 2007 none of the long-term debt was falling due within one year.

14 Deferred income tax liabilities

DKK million

The deferred tax assets and liabilities are allocated to the various balance sheet items as follows:
Property, plant and equipment
Indirect production costs
Unrealised profit on intercompany sales
Other

Total income tax liabilities

The deferred income tax has been calculated using a tax rate of 25%.

2007

2006

504
457

961

504

658
510

1,168

504

2007

2006

1,274
1,007
(1,270)
(243)

1,406
876
(1,326)
(8)

768

948

Novo Nordisk Annual Report 2007 111

Financial statements of the Parent company Novo Nordisk A/S  Notes – Balance sheet

15 Other provisions

DKK million

At the beginning of the year
Additional provisions
Adjustments to previous year’s provisions
Used during the year

At the end of the year

Specification of provisions:
Long-term
Current

Total other provisions

Provisions
for returned
products

Other
provisions

560
183
(171)
(82)

490

–
490

490

129
213
–
–

342

342
–

342

2007
Total

689
396
(171)
(82)

832

342
490

832

2006
Total

617
228
14
(170)

689

129
560

689

16 Commitments and contingencies

17 Related party transactions

For information on transactions with related parties please refer to consolidated
accounts note 32, page 77.

18 Financial risk

For information on financial risk please refer to consolidated accounts note 31,
page 76.

DKK million

Commitments
Lease commitments
Contractual obligations relating to 
investments in Property, plant and equipment
Guaranties given for subsidiaries
Obligations related to research and 
development projects
Other guarantees and commitments

Leasing commitments expiring within the following 
periods as from the balance sheet date
Within one year
Between one and five years
After five years

Total lease commitments

2007

2006

612

635

84
1,515

2,471
1,478

107
254
251

612

64
1,427

2,313
1,489

104
265
266

635

The lease costs for 2007 and 2006 were DKK 233 million and DKK 200 million
respectively.

Security for debt
Land, buildings and equipment etc at carrying amount

1,989

1,963

For information on pending litigation and other contingencies please refer to
consolidated accounts note 36, page 87.

112 Novo Nordisk Annual Report 2007

Consolidated financial statements  Management statement

The Annual Report has the below Management Statement and Auditor’s Reports as provided on pp 114–115.

Statement by the Board of Directors and Executive Management on the Annual Report

Today, the Board of Directors and Executive Management approved the Annual Report of Novo Nordisk A/S for the year 2007. The Consolidated financial statements
have  been  prepared  in  accordance  with  International  Financial  Reporting  Standards  as  issued  by  the  International  Accounting  Standards  Board  (IASB),  and  with
International Financial Reporting Standards as adopted by the EU, and the Financial Statements of the Parent Company, Novo Nordisk A/S, have been prepared in
accordance   with  the  Danish  Financial  Statements  Act.  Further,  the  Annual  Report  has  been  prepared  in  accordance  with  the  additional  Danish  annual  report
requirements for listed com panies. In our opinion, the accounting policies used are appropriate and the Annual Report gives a true and fair view of the Group’s and the
Company’s assets, liabilities, equity, financial position and results, and the consolidated cash flows.

Novo Nordisk’s non-financial statements have been prepared in accordance with the non-financial reporting principles of materiality, completeness and responsiveness
of AA 1000AS and include Communication on Progress in support of the United Nations Global Compact. It represents a balanced and reasonable presentation of the
organisation’s economic, environmental and social performance.

Gladsaxe, 30 January 2008

Executive Management:

Lars Rebien Sørensen
President and CEO

Jesper Brandgaard
CFO

Lise Kingo

Kåre Schultz

Mads Krogsgaard Thomsen

Board of directors:

Sten Scheibye
Chairman

Göran A Ando
Vice-chairman

Kurt Briner

Henrik Gürtler

Johnny Henriksen

Niels Jacobsen
Audit Committee member

Anne Marie Kverneland

Kurt Anker Nielsen
Chairman
of the Audit Committee

Søren Thuesen Pedersen

Stig Strøbæk

Jørgen Wedel
Audit Committee member

Novo Nordisk Annual Report 2007 113

Consolidated financial statements  Auditor’s reports

Auditor’s report on the Annual Report for 2007

To the Shareholders of Novo Nordisk A/S 
We  have  audited  the  Annual  Report  of  Novo  Nordisk  A/S  for  the  financial 
year 2007, which comprises Management Statement, the Management Report,
significant accounting policies, income statement, balance sheet, statement of
changes in equity and notes for the Group as well as for the Parent Company
and consolidated cash flow statement. The Consolidated Financial Statements
are prepared in accordance with International Financial Reporting Standards as
issued by the International Accounting Standards Board, and with International
Financial Reporting Standards as adopted by the EU, and the Parent Company
Financial  Statements  are  prepared  in  accordance  with  the  Danish  Financial
Statements Act. Further, the Annual Report is prepared in accordance with ad-
ditional Danish disclosure requirements for annual reports of listed companies.

An audit involves performing procedures to obtain audit evidence about the
amounts and disclosures in the Annual Report. The procedures selected depend
on  the  auditor’s  judgment,  including  the  assessment  of  the  risks  of  material
misstatement  of the Annual Report, whether due to fraud or error. In making
those  risk  assessments,  the  auditor  considers  internal  control  relevant  to  the
Company’s preparation and fair presentation of the Annual Report in order to
design  audit  procedures  that  are  appropriate  in  the  circumstances.  An  audit 
also includes evaluating the appropriateness of accounting policies used and
the reasonableness of accounting estimates made by Management, as well as
evaluating  the overall presentation of the Annual Report. We believe that the
audit evidence we have obtained is sufficient and ap propriate to provide a basis
for our audit opinion.

Management’s Responsibility for the Annual Report
Management  is  responsible  for  the  preparation  and  fair  presentation  of  the
Annual  Report  in  accordance  with  the  said  legislation  and  accounting  stan-
dards.  This  responsibility  includes:  designing,  implementing  and  maintaining
internal  control relevant to the preparation and fair presentation of an Annual
Report that is free from material misstatement, whether due to fraud or error;
selecting and applying appropriate accounting policies; and making accounting
estimates that are reasonable in the circumstances. 

Auditor’s Responsibility
Our responsibility is to express an opinion on the Annual Report based on our
audit.  We  conducted  our  audit  in  accordance  with  International  and  Danish
Auditing  Standards.  Those  Standards  require  that  we  comply  with  ethical
requirements  and plan and perform the audit to obtain reasonable assurance
that the Annual Report is free from material misstatement. 

Our audit has not resulted in any qualification.

Opinion
In our opinion, the Annual Report gives a true and fair view of the financial
position  at 31 December 2007 of the Group and of the results of the Group
operations   and  consolidated  cash  flows  for  the  financial  year  2007  in  ac -
cordance  with  International  Financial  Reporting  Standards  as  issued  by  the
International  Accounting  Standards  Board,  and  with  International  Financial
Reporting  Standards  as  adopted  by  the  EU,  and  additional  Danish  disclosure
requirements  for annual reports of listed companies.

In  addition,  in  our  opinion,  the  Annual  Report  gives  a  true  and  fair  view  of 
the  financial   position  at  31 December  2007  of  the  Parent  Company  and  of 
the  results  of  the  Parent  Company  operations  for  the  financial  year  2007  in
accordance   with  the  Danish  Financial  Statements  Act  and  additional  Danish
disclosure  requirements for annual reports of listed companies.

Gladsaxe, 30 January 2008

PricewaterhouseCoopers
Statsautoriseret Revisionsaktieselskab

Mogens Nørgaard Mogensen
Danish State Authorised Public Accountant

114 Novo Nordisk Annual Report 2007

Auditor’s reports

Assurance Report on Non-Financial Reporting 2007

Subject, responsibilities, objective, and scope of assurance statement
We have reviewed the non-financial information in the Annual Report of Novo
Nordisk A/S for the financial year 2007, which comprises Management State -
ment, the Management Report, non-financial Accounting policies and the Con -
solidated  non-financial  statements,  and  the  non-financial  information  in  the
section  ‘Values  in  action’  at  novonordisk.com  (’the  non-financial  reporting’).
Our review has been performed with a view to express a conclusion on the non-
financial  reporting  against  the  principles  of  materiality,  completeness  and
responsiveness  of the AA1000 Assurance Standard (AA1000AS) and to express
a conclusion on whether this reporting is free of material misstatements and has
been presented in accordance with the accounting policies. Further, we express
a conclusion on whether Novo Nordisk’s policies, systems and activities support
Novo Nordisk’s commitment to the United Nations Global Compact.

Management’s responsibility
Management  is  responsible  for  the  collection  and  presentation  of  the  non-
financial  information in the non-financial reporting. 

Basis of conclusion
Our work was undertaken to perform an evaluation of the non-financial report-
ing against the principles of materiality, completeness and responsiveness of the
AA1000AS. Moreover, we planned and performed our work in accordance with
the International Standard on Assurance Engagements (ISAE) 3000 ‘Assurance
Engagements other than Audits or Review of Historical Financial Information’ to
obtain limited assurance that the non-financial reporting is free of material mis-
statements and that the information has been presented in accordance with the
non-financial accounting policies. 

Based on an assessment of materiality and risk, our work included on a sample
basis a review of management systems, reporting structures and boundaries.
The assurance obtained is limited, as our work compared to that of an engage-
ment with reasonable assurance has been limited to, principally, inquiries, inter-
views as well as analytical procedures related to registration and communica-
tion systems, data and underlying documentation. We reviewed whether data
and the underlying components are accounted for in such a way as to fulfil the
assertions of materiality and completeness in accordance with Novo Nordisk’s
non-financial accounting policies. In addition, our work comprised an assess-
ment of stakeholder engagement and of the materiality of reporting against
peer-reporting, media reports and industry knowledge. Three major production
sites were visited in Kalundborg and Hillerød, Denmark and Chartres, France.
Our work also included an assessment of significant estimates made by Mana -
ge ment. 

n the  Annual  Report,  designed  primarily  to  meet  the  information  needs  of
share holders, financial analysts and other corporate stakeholders, includes
significant  non-financial  information  material  to  Novo  Nordisk’s  corporate
stakeholders. Objectives, policies, processes and performance in respect of
other  key  non-financial  issues  e.g.  bioethics,  human  rights  and  environ -
mental  management  are  more  comprehensively  addressed  in  the  non-
financial   reporting  in  the  section  ‘Values  in  action’  at  novonordisk.com/
sustainability.

n the  inclusion  of  information  is  aligned  with  robust  and  well-functioning
governance   and  risk  management  structures  and  processes  as  well  as 
regular and informal stakeholder engagement and systematic trend spotting
activities   ensuring  attention  to  key  corporate  stakeholder  concerns  and 
expectations.

Completeness
Nothing has come to our attention that would cause us not to believe that
n Novo Nordisk can identify and understand material aspects of its corporate
non-financial  performance  as  well  as  significant  impacts  outside  the
boundaries  of which it has direct management control including upstream
and  downstream  issues  such  as  social  and  environmental  performance  of
suppliers, animal health practices of contract research organisations, carbon
emissions  of  energy  suppliers,  training  of  health  care  professionals,  and
accessibility  for less developed countries to medicine at reduced prices.

n Novo Nordisk has an effective process in place at corporate level for iden -
tifying, exploring and defining its approach to material impacts while an as
effective approach is not mirrored in some local levels of the organisation.

Responsiveness
Nothing has come to our attention that would cause us not to believe that
n through  the  non-financial  reporting  and  other  communications,  Novo
Nordisk is responsive to significant issues raised by corporate stakeholders 
in an accessible manner.

n Novo Nordisk has an effective process and relevant governance structures in
place for defining its response to corporate stakeholders as well as processes
in  place  to  promote  integration  of  such  responses  in  management  and
business  processes. In some areas such as responsible purchasing, promotion
of equal opportunities and business ethics additional controls could be put in
place to ensure consistent and effective implementation of responses. 

n Novo Nordisk has corporate policies, programmes and procedures to address
material stakeholder concerns in key pharmaceutical industry areas such as
business ethics and marketing practices, bioethics including clinical trials and
animal welfare, access to health and advocacy.

We have reviewed Novo Nordisk’s own assessment of how the non-financial
reporting  and the underlying policies, systems and activities are aligned to and
support the principles of the UN Global Compact.

Based  on  our  work  nothing  has  come  to  our  attention  that  disproves  that 
Novo Nordisk’s policies, systems and activities taken as a whole support Novo
Nordisk’s commitment to the UN Global Compact.

We believe that the work performed provides a reasonable basis for our con -
clusion. 

Conclusion
Based on the work performed we state our conclusion in relation to each of the
key  principles  of  the  AA1000  Assurance  Standard:  materiality,  completeness
and responsiveness.

Materiality
Nothing has come to our attention that would cause us not to believe that
n the  non-financial  reporting  presents  a  fair  and  balanced  representation  of
Novo Nordisk’s material corporate non-financial performance and impacts.
n the  reported  non-financial  targets  and  indicators  in  general  are  used  in
strategic and operational decision-making and some of these are included in
top management, management, and business units’ balanced scorecard.

In addition, based on our review, nothing has come to our attention that causes
us not to believe that the non-financial information in the Annual Report of
Novo Nordisk for the financial year 2007 is free of material misstatements and
has been presented in accordance with the accounting policies.

Commentary
According  to  AA1000AS,  we  are  required  to  include  recommendations  for
improvements  in relation to environmental and social responsibility. The recom-
mendations as well as our statement of independence and competencies are
stated  in  the  section  ‘Assurance’  at  novonordisk.com/sustainability/values  in 
action. Our recommendations do not affect the above stated conclusion.

Gladsaxe, 30 January 2008

PricewaterhouseCoopers
Statsautoriseret Revisionsaktieselskab

Mogens Nørgaard Mogensen
Danish State-Authorised Public Accountant

Novo Nordisk Annual Report 2007 115

Index

This index might be of help if you are looking for specific information. It includes topics covered in this Annual Report and additional information avail-
able online at novonordisk.com.

Topic of interest

About Novo Nordisk

Access to health

Accountability

Advocacy

Animal welfare

Audit and assurance

Awards and recognitions

Biopharmaceuticals

Board of Directors

Brand and reputation management

Business ethics

Business strategy

Capital structure

Changing diabetes

Climate change

Clinical trials

Community engagement

Compliance

Corporate governance

Definitions

Diabetes care

Diversity

Donations

Economic footprint

Environment

Executive Management

Financial performance

Gene technology

Global Compact

Global Reporting Initiative (GRI)

Health and safety

Human rights

Legal issues

Materiality

Memberships

Novo Nordisk Way, the

Partnerships

People strategy

Pipeline

Product stewardship

Quality

Remuneration

Responsible sourcing

Risk management

Share information

Social responsibility

Socio-economics

Stakeholder engagement

Stem cell research

Sustainability

Talent development

Tax

Triple Bottom Line

Workplace quality

116 Novo Nordisk Annual Report 2007

Covered in this report

Online information

pp 4–5

pp 28–29, 98

pp 89, 91

pp 26–27

p 99

novonordisk.com/about_us

novonordisk.com/sustainability/values_in_action Click: Access to health

novonordisk.com /sustainability/values_in_action Click: Assurance

novonordisk.com/sustainability/values_in_action Click: Advocacy

novonordisk.com/sustainability/values_in_action Click: Bioethics

pp 44–45, 114–115

novonordisk.com/sustainability/values_in_action Click: Assurance

pp 38–41

pp 46–47

p 90

pp 24, 90

pp 8–9

pp 49–50

pp 26–29

novonordisk.com/sustainability/awards_and_recognition

novonordisk.com/about_us

novonordisk.com/about_us/management/board_of_directors

novonordisk.com/about_us/changing-diabetes

novonordisk.com/sustainability/values_in_action Click: Business ethics

novonordisk.com/sustainability/vision_and_strategy 

novonordisk.com/about_us/about_novo_nordisk Click: Ownership

novonordisk.com/sustainability/values_in_action Click: Advocacy

pp 22–23, 96

novonordisk.com/ /sustainability/values_in_action Click: Environmental management 

p 24

p 7

pp 24, 96

pp 42–45

pp 63, 91–92

pp 26–37

pp 90, 97

p 87

p 94

pp 95–96

p 48

pp 10–14

p 96

pp 24, 89

p 89

p 97

p 24

pp 87–88

p 91

pp 89, 91

pp 6–7

pp 20–21

p 25

pp 16–19

pp 23, 90

pp 44–45

p 14

pp 8–9, 45

pp 49–50

pp 6–7, 97–99

pp 93–94

p 89

p 31

pp 6–7, 89

pp 25, 90

pp 67, 93

pp 6–7, 89–99

pp 25, 97–98

novonordisk.com/sustainability/values_in_action Click: Bioethics  

novonordisk.com/sustainability/values_in_action Click: Community engagement

novonordisk.com/sustainability/governance Click: Compliance

novonordisk.com/sustainability/governance  Click: Corporate governance 

novonordisk.com /sustainability/values_in_action Click: Assurance 

novonordisk.com/about_us Click: Diabetes care

novonordisk.com/sustainability/values_in_action Click: Workplace quality 

novonordisk.com/sustainability/values_in_action Click: Community engagement 

novonordisk.com/sustainability/values_in_action Click: Economic footprint 

novonordisk.com/sustainability/values_in_action Click: Environmental management

novonordisk.com/about_us/management Click: Executive management

novonordisk.com/sustainability/values_in_action Click: Financial performance 

novonordisk.com/sustainability/values_in_action Click: Bioethics 

novonordisk.com/sustainability/reporting Click: Global compact 

novonordisk.com/sustainability/reporting Click: GRI

novonordisk.com/sustainability/values_in_action Click: Workplace quality 

novonordisk.com /sustainability/values_in_action Click: Human rights

novonordisk.com /sustainability/values_in_action Click: Legal proceedings

novonordisk.com/sustainability/values_in_action Click: Assurance 

novonordisk.com/sustainability/stakeholder_engagement Click: Memberships 

novonordisk.com/sustainability/governance Click: Novo Nordisk Way of Management

novonordisk.com/sustainability/stakeholder_engagement Click: Partnerships

novonordisk.com/sustainability/values_in_action Click: Workplace quality

novonordisk.com/science/pipeline

novonordisk.com/sustainability/values_in_action Click: Environmental management 

novonordisk.com/sustainability/values_in_action Click: Quality 

novonordisk.com/about_us Click: Corporate governance 

novonordisk.com/sustainability/values_in_action Click: Responsible sourcing

novonordisk.com/sustainability/governance Click: Risk management

novonordisk.com/investors/share_information

novonordisk.com/sustainability/sustainability_in_short 

novonordisk.com/sustainability/values_in_action Click: Socio-economics

novonordisk.com/sustainability/stakeholder_engagement 

novonordisk.com/sustainability/values_in_action Click: Bioethics  

novonordisk.com/sustainability/sustainability_in_short

novonordisk.com/sustainability/values_in_action Click: Workplace quality

novonordisk.com/sustainability/values_in_action Click: Tax

novonordisk.com/sustainability/sustainability_in_short 

novonordisk.com/sustainability/values_in_action Click: Workplace quality

Contacts

Novo Nordisk values stakeholders’ reviews of the company’s reporting
and welcomes any questions or comments concerning the report or the
company’s performance. 

Visit the corporate website at novonordisk.com

This report is about how we do business. When it comes to building re-
lations – that is what Novo Nordisk people across the globe are doing
every  day.  If  reading  the  report  inspires  you  to  learn  more  or  to  get 
involved in some of the work, please get in touch.

Enquiries, comments and suggestions are very welcome.

Investor Relations
Mads Veggerby Lausten
Tel +45 4443 7919
E-mail: mlau@novonordisk.com

Hans Rommer
Tel +45 4442 4765
E-mail: hrmm@novonordisk.com  

In North America:
Christian Qvist Frandsen
Tel +1 609 919 7937
E-mail: cqfr@novonordisk.com

Headquarters
Novo Nordisk A/S
Novo Allé
2880 Bagsværd
Denmark

Tel +45 4444 8888
webmaster@novonordisk.com

Media
Corporate Communications
Novo Nordisk A/S
Novo Allé
2880 Bagsværd
Denmark

Mike Rulis
Tel +45 4442 3573
E-mail: mike@novonordisk.com

Transfer agents
Shareholders’  enquiries  concerning  dividend  payments,  transfer  of
share certificates, consolidation of shareholder accounts and tracking
of lost shares should be addressed to Novo Nordisk’s transfer agents:

Danske Bank
Holmens Kanal 2–12
1092 Copenhagen K
Denmark
Tel +45 3344 0000

In North America:
JP Morgan Chase Bank
PO Box 3408
South Hackensack, NJ 07606
USA
Tel +1 800 990 1135
Tel +1 201 680 6630 for enquiries from outside the United States

Produced by: Corporate Branding, February 2008
Contributing writer: Amy Brown
Translation: Anne Nielsen and Corporate Communications
Photos: Arrowood Photography, Asger Carlsen, Philip Elberling, Peter Elmholt,
Finn Fons, Willi Hansen, Thorkild Jensen, Shane Kelly, Kevin J McCormick, 
Jesper Westley and Novo Nordisk
Design and production: Branded Design ApS
Accounts and notes production: team2graphics
Printed in Denmark by Bording A/S (DS/EN ISO 14001:1996)

Accounting
for performance

The Novo Nordisk Annual Report covers the fiscal year
2007. It is issued in February 2008 for approval by
shareholders at the Annual General Meeting in March.
The  Financial  Statements  of  the  parent  company,
Novo Nordisk A/S, are included (see pp105–112). The

Annual Report is filed with the Danish Commerce and
Companies Agency.

The Annual Report and the Financial Statements
2007 of the parent company are available for online
reading  and  downloads  at  novonordisk.com/
investors. Click: Download centre. 

As a supplement, the company provides additional
information  and  a  full  data  set  on  environmental 
and  social  performance  in  its  online  reporting. 

See annualreport2007.novonordisk.com.

The accuracy, completeness and reliability of the
company’s reporting is verified through internal con-
trols, assurance and independent audits. Compliance
with  codes  and  regulations  is  further  supported 
by  management  processes  such  as  the  Quality
Management System, assurance and internal and ex-
ternal audits.

References

The report makes reference to several publications. The list below provides titles and publication details of the
key studies, reports and reviews referred to. Information on Novo Nordisk’s clinical trials and pipeline can be
found at novonordisk-trials.com

1)

International Diabetes Federation, Diabetes Atlas, Third Edition, 2006, p.5.

2)

International Diabetes Federation & Novo Nordisk, Changing Diabetes® Barometer, First Report, 2007.

3) Economist Intelligence Unit, The Silent Epidemic, an economic study of diabetes in developed and 

developing countries, 2007.

4) Henk-Jan Aanstoot et al, Novo Nordisk & International Diabetes Federation, Diabetes Youth Charter, 2007. 

5) Novo Nordisk, DAWN (Diabetes Attitudes, Wishes and Needs), 2001.

6) R R Holman et al, Addition of biphasic, prandial, or basal insulin to oral therapy in type 2 diabetes. N Engl J Med, 

2007 Oct 25;357(17):1759-61.

7) E S Kilpatrick et al, Global Task Force on Glycaemic Control & Novo Nordisk, HbA1c: the gap 

between guidelines and clinical reality across eight countries, 2007. 

8) World Health Organization, Global Strategy on Diet, Physical Activity and Health, Obesity and Overweight, Factsheet.

9) A Dornhorst et al. Safety and efficacy of insulin detemir in clinical practice. Int J Clin Pract 2007; 61(3):523–8.

10) T L Christensen et al: An evaluation of the relationship between adult height and health-related quality of

life in the general UK population. Clinical Endocrinology (2007) 67, 407–412.

11) ISS Europe, ECGI, Shearman & Sterling: Report on the proportionality principle in the European Union, 2007.

Novo Nordisk key products

This report makes reference to European product trade names. The list below provides an overview of European
trade names with accompanying generic names. Trade and generic names may differ in the US and Japan. For a
complete overview of country-specific product names, please visit novonordisk.com Click: Your COUNTRY.

Therapeutic area

Trade name

Generic name

Diabetes care

Modern insulins

(insulin detemir)

Levemir®

NovoRapid®

NovoMix®

Human insulins

Insulatard®

Actrapid®

Mixtard®

Diabetes devices

FlexPen®

NovoPen® 4

InnoLet®

NovoFine®

GlucaGen®

Insulin detemir

Insulin aspart

Biphasic insulin aspart

Insulin human

Insulin human

Insulin human

Prefilled insulin delivery system

Durable insulin delivery system

Prefilled insulin delivery system

Needles

Glucagon

Oral antidiabetic agent

NovoNorm®

Repaglinide

Biopharmaceuticals

Haemostasis

NovoSeven®

Recombinant factor VIIa

Human growth hormone

Norditropin®

NordiFlex®

Somatropin (rDNA origin)

Prefilled multi-dose delivery system

NordiFlex PenMate™

Automatic needle insertion accessory

NordiLet®

HRT

Activelle®

Estrofem®

Novofem®

Vagifem®

Prefilled multi-dose delivery system

Estradiol/norethisterone acetate

Estradiol

Estradiol/norethisterone acetate 

Estradiol hemihydrate

N
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United to 
change diabetes

On World Diabetes Day, 14 November 2007, Novo Nordisk employees
across  the  globe  organised  human  blue  circles,  the  symbol  of  the 
Unite for Diabetes campaign. More than a quarter of a million people in
50 countries took part in this global advocacy effort to promote aware-
ness and action on diabetes. 

which Novo Nordisk was an active and supportive partner. It recognises
the urgent need to pursue multilateral efforts to promote and improve
human health and encourages member states to develop national poli-
cies for the prevention, treatment and care of diabetes in line with the
sustainable development of their healthcare systems.

World Diabetes Day marks the birthday of Sir Frederick Banting, the
Canadian physician and Nobel laureate who co-discovered insulin, the
pancreatic hormone used for treating diabetes. For years, it has been
marked around the world, but in 2007, for the first time, the event was
endorsed by the United Nations. The UN Resolution on diabetes, adopt-
ed in December 2006, was the successful result of a tireless multi-stake-
holder campaign,  led  by  the  International  Diabetes  Federation,  in

In New York City, home of the United Nations, Novo Nordisk’s Changing
Diabetes® Bus  and  a  Diabetes  Village  on  Union  Square  offered  the
5,500 visitors an opportunity to have their waist and blood sugar meas-
ured and learn about the prevention and management of diabetes. 

Together  with  our  partners,  Novo  Nordisk  stands  united  to  change 
diabetes.

Novo Nordisk A/S
Novo Allé
2880 Bagsværd
Denmark

CVR no 24 25 67 90

novonordisk.com