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Novo Resources
Annual Report 2014

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FY2014 Annual Report · Novo Resources
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novo nordisk 
annual report
2014

A CURE FOR TYPE 1 DIABETES 
– dream or potential reality?

CITIES NEED TO 
FIGHT DIABETES 
– but how?

STAY FOCUSED, THINK LONG-TERM
– Novo Nordisk’s business strategy

THE STRUGGLE TO LOSE WEIGHT
– obesity is a major public health issue

LETTER FROM 

THE CHAIRMAN

6 2014 PERFORMANCE 

AND 2015 OUTLOOK

CONTENTS

16 BUSINESS STRATEGY 

– STAY FOCUSED, 
THINK LONG-TERM

ACCOMPLISHMENTS AND 
RESULTS 2014

GOVERNANCE, LEADERSHIP 
AND SHARES

20 NOVO NORDISK 

AROUND THE 
WORLD

28 THE CHALLENGE OF 

CHANGING DIABETES

34 CITIES FIGHT

URBAN DIABETES

1 Letter from the Chairman

44 Shares and capital structure

2  Letter from the CEO

46 Corporate governance

4 Novo Nordisk at a glance

49 Remuneration

6 2014 performance and 

2015 outlook
14 Performance highlights

52 Board of Directors

54 Executive Management

OUR BUSINESS

16 Business strategy 

– stay focused, think long-term
20  Novo Nordisk around the world

26  Pipeline overview

28 The challenge of changing diabetes

30 Wanted:  

more treatment options

32 Type 1 diabetes 

– in search of a cure
34  Cities fight urban diabetes

FINANCIAL, SOCIAL AND  
ENVIRONMENTAL 
STATEMENTS

55  Consolidated financial, social and 
environmental statements

105  Financial statements 

of the parent company

109  Management’s statement 
and Auditor’s reports

ADDITIONAL 
INFORMATION

36 The struggle to lose weight

112 Product overview 

38 When blood doesn’t clot

113 More information

39 Growth matters

40 The people side of the business

42 Be aware of the risk

36

THE STRUGGLE 
TO LOSE WEIGHT

The Management review, as defined by the Danish Financial Statements Act (FSA), is found on pp 1–54 and 95.
This Annual Report is published in English only. A shorter version, consisting of the Management review and excerpts from 
the consolidated statements, is available in Danish. In the event of any discrepancies, the English version shall prevail.

LETTER FROM 
THE CHAIRMAN

1

In  my  letter  in  last  year’s  annual  report,  I  expressed  the  Board  of 
Directors’ confidence that Novo Nordisk would continue to do very 
well  despite  having  been  faced  with  several  challenges  in  2013. 
Today, writing this year’s letter, I feel we have even more reason to 
be confident. 2014 has shown that Novo Nordisk responds well to 
challenges. 

The Product Supply and Quality organisations have done an excellent 
job  in  addressing  the  findings  raised  by  the  US  Food  and  Drug 
Administration (FDA) in 2012 in connection with the inspection of a 
production  plant  in  Denmark,  while  at  the  same  time  expanding 
output to meet the increasing demand for Novo Nordisk’s products.

Well  ahead  of  the  original  timeline,  the  Global  Development 
organisation  has  recruited  all  the  patients  needed  for  the  DEVOTE 
study which was initiated in response to a request from the FDA in 
February 2013 for more data regarding Tresiba®. As a result, Novo 
Nordisk  would  potentially  be  able  to  resubmit  an  application  for 
approval as early as 2015.

Novo Nordisk’s US organisation responded quickly and professionally 
to what was a very tough start to 2014 when the effect of a major 
contract loss in 2013 in particular meant that sales in the first quarters 
fell short of expectations.

The Global Research organisation has swiftly aligned itself with our 
decision to discontinue research within inflammatory disorders. As a 
result, Novo Nordisk is able to increase its research within diabetes 
prevention and treatment, obesity and diabetes complications.

The  above  four  cases  are  just  examples,  but  important  ones,  that 
show me and the rest of the Board that Novo Nordisk has retained 
the agility to deal effectively with both challenges and opportunities, 
despite having grown into a large, global company over the past 10 
years. 

Like we do every year, the Board has reviewed the company’s long-
term  strategy,  and  we  have  found  it  to  be  sound  –  ambitious,  yet 
realistic and a solid basis for future growth. We have also evaluated 
the  strength  of  the  company’s  executive  leadership  and  senior 
management. Together with the executive team we have assessed 
the company’s organisational strengths and weaknesses. Whenever 
we have identified issues that could become a significant obstacle to 
meeting the company’s long-term goals, we have agreed on a plan 
of action.

We  are  confident  that  with  Chief  Executive  Officer  Lars  Rebien 
Sørensen and his management team, we have the leadership needed 
to  execute  Novo  Nordisk’s  strategy  effectively.  In  2014,  I  had  the 
pleasure of working more closely with Chief Operating Officer Kåre 
Schultz, who was appointed President in January 2014 as a reflection 
of  the  importance  and  complexity  of  his  organisation  and  his 
successful management of it. The two newest members of the team, 
Lars  Fruergaard  Jørgensen  and  Jakob  Riis,  have  both  been  given 
greater responsibilities in recognition of the strong leadership they 
have  shown  of  their  organisations.  This,  unfortunately,  meant  that 
Lise  Kingo,  whose  remit  became  narrower  as  a  result,  decided  to 
leave after a long and successful career at Novo Nordisk. I wish her 
all the best.

Chairman of the Board of Directors 
Göran Ando at Novo Nordisk’s 
Annual General Meeting, March 2014.

The Board intends to set up a Remuneration Committee in 2015 to 
ensure  that  Novo  Nordisk’s  incentive  schemes  are  appropriate  for 
recruiting,  motivating  and  retaining  senior  executives  with  the 
competences needed to drive the company’s strategy successfully.

In 2014, sales grew by 8% and operating profit by 13%, both in local 
currencies. At the same time, significant progress was made on the 
key  development  projects.  Of  special  note  is  FDA’s  approval  of 
Saxenda® for weight management on 23 December.

Against this background, the Board will propose an 11% increase in 
dividend  to  5.00  Danish  kroner  per  share  at  the  Annual  General 
Meeting.  The  Board  has  further  decided  to  initiate  a  new  share 
repurchase programme of up to 15 billion kroner.

On  behalf  of  the  Board  of  Directors,  I  would  like  to  express  my 
appreciation for the leadership shown by Lars Rebien Sørensen and 
his  management  team,  and  the  hard  work  and  dedication  of  the 
entire Novo Nordisk organisation.

Göran Ando 
Chairman of the Board of Directors

LETTER FROM 
THE CEO

2014 ended much better than it started for Novo Nordisk. I must admit 
that I felt a bit uneasy during the first couple of months when following 
the development of our sales in the United States. We knew that it 
would not be plain sailing because some things had happened in 2013 
that would put pressure on sales there, but we could not be absolutely 
sure how it would play out. 

We  knew  sales  would  be  negatively  impacted  by  the  loss  of 
reimbursement  for  two  of  our  main  diabetes  products  with  a  large 
pharmacy  benefit  manager,  which  took  effect  in  January  2014.  We 
were  also  expecting  that  more  Americans  would  seek  medical 
coverage  under  Medicare  Part  D,  a  government-funded  insurance 
scheme to which we give very high rebates. This would, of course, put 
pressure on our average net sales prices. We also knew that sales of 
our  product  Prandin®  would  be  much  lower  after  the  product  was 
exposed  to  generic  competition  in  August  2013.  On  top  of  these 
events,  we  experienced  some  of  our  wholesalers  reducing  their 
inventories in the first quarter of 2014.

Together,  this  meant  that  47  quarters  of  double-digit  sales  growth 
(measured  in  local  currencies)  –  both  for  our  US  business  and  the 
company as a whole – came to an end in the first quarter, and we had 
to lower our sales guidance for the full year a notch.

Once we got the first quarter behind us, things started looking better; 
both  because  some  of  the  developments  stabilised  and,  as  our 
chairman Göran Ando points out in his letter, because our organisation 
responded  very  professionally  to  the  new  scenario  in  the  US.  We 
ended  the  year  growing  our  North  American  sales  by  11%  and  our 
global sales by 8% in local currencies, which is within the range we 
had originally forecasted. What is more, we delivered 13% growth in 
operating profit in local currencies, which was better than forecasted. 

Two  products  –  Levemir®  and  Victoza®  –  accounted  for  more  than 
three-quarters of the sales growth, but I am also encouraged by the 
very  positive  development  in  sales  of  our  human  growth  hormone 
Norditropin®, and Tresiba®, our new long-acting insulin.

Measured  in  local  currencies,  Tresiba®  accounted  for  8%  of  sales 
growth  and  continues  to  do  well  in  all  the  markets  in  which  it  is 
competing on an equal footing in terms of reimbursement status with 
other insulin products. Tresiba® was launched in Japan in March 2013, 
and by the end of 2014 it had claimed more than 26% of the segment 
for long-acting insulin (basal insulin) measured in value. 

From  a  regional  perspective,  North  America  accounted  for  61%  of 
sales growth, followed by International Operations and Region China. 
It is also in these regions that we expect to see most of the growth in 
the coming years. Our sales growth, combined with continuous focus 
on the efficiency of our operations, resulted in operating profit growth 
of 10% reported and 13% in local currencies, as I mentioned earlier. 
Growth in net profit was 5% and, measured on an earnings per share 
basis,  the  increase  was  8%.  I  consider  this  to  be  a  solid  financial 
performance in a year characterised by all forms of cost-containment 
measures  by  the  payers  of  pharmaceuticals  –  whether  these  are 
governments, employers or their intermediaries.

rather  than  the  exception  for  years.  In  the  US  –  the  world’s  largest 
market  for  pharmaceuticals  –  pressure  has  been  growing  very 
significantly in the past two years, and this trend will surely continue.

That is the main reason why our sales are unlikely to return to previous 
double-digit growth levels in 2015. At the end of January, as I write 
this  letter,  our  forecast  is  that  sales  will  grow  between  6  and  9% 
measured in local currencies. 

Looking  further  ahead,  more  than  anything  else  it  is  our  ability  to 
discover, develop and launch new and better products that can change 
the  lives  of  people  with  chronic  diseases  such  as  diabetes  that  will 
determine our success as a company. We have therefore maintained 
our high level of spending on research and development in 2014, and 
we have no intention of cutting back in the coming years. Against this 
background, I am happy that we reached several important milestones 
in 2014 and that 2015 will bring an unprecedented news flow from 
our pipeline. You will find much more on this later in this annual report. 
The space available here only allows me to highlight a few important 
events:

•   In September 2014, the European Commission granted marketing 
authorisation for Xultophy® for the treatment of type 2 diabetes in 
adults. Xultophy® is a fixed combination of insulin degludec (Tresiba®) 
and liraglutide (Victoza®) offering a new way to intensify treatment 
and  improve  blood  glucose  control.  In  January  2015,  Switzerland 
was the first country to launch Xultophy®, and more countries will 
follow during the year. 

•   By the end of 2014, all the patients needed for the Tresiba® DEVOTE 
study had been recruited. Based on interim results from this study, 
Novo Nordisk would potentially be able to resubmit an application 
for approval as early as 2015. The decision whether to do so will be 
taken in the first half of the year.

•   2015  will  also  bring  very  important  study  results  for  other  key 
development projects within diabetes: the remaining phase 3a data 
for  faster-acting  insulin  aspart;  all  phase  3a  results  for  the  use  of 
Victoza® in people with type 1 diabetes; the first phase 3a results for 
semaglutide, a once-weekly GLP-1 analogue; and phase 2 results for 
an oral (tablet) formulation of GLP-1.

•   Our  new  treatment  for  people  with  obesity,  liraglutide  3  mg 
(Saxenda®), was approved in the US in December 2014 and received 
a  positive  opinion  from  the  European  Medicines  Agency’s  expert 
committee in January 2015. We expect to launch Saxenda® in the US 
in the first half of 2015.

•   Within our haemophilia area, we launched recombinant factor VIII 
(NovoEight®)  in  Japan  and  some  European  countries  for  the 
treatment of people with haemophilia A. The product has been very 
well  received  and  will  be  launched  in  the  US  in  2015.  To  ensure 
sufficient production capacity for our haemophilia products in the 
coming  years,  we  acquired  a  plant  in  New  Hampshire  in  August 
2014, which will commence operation during 2015.

Of course, pressure on prices and reimbursement restrictions for new 
products is not a new phenomenon. In Europe it has been the norm 

In  September  2014,  we  decided  to  discontinue  our  research  and 
development  activities  within  inflammatory  disorders.  The  decision 
was  made  after  our  most  advanced  compound,  anti-IL-20  for  the 

3

treatment of rheumatoid arthritis, had failed to show effectiveness in 
a phase 2 trial. Without it we could not expect to launch a product in 
this  area  before  the  late  2020s.  In  this  light,  we  concluded  that  it 
would serve the company and its shareholders best to reallocate the 
resources  we  were  spending  within  inflammation  to  other  areas, 
especially within diabetes, where we have a greater chance of success. 

2015 will be one of the most exciting and challenging years in Novo 
Nordisk’s 92-year history. As always, I take great pleasure in working 
with my Executive Management team, our Senior Management Board 
and the Board of Directors on making the most of the opportunities 
and dealing with the challenges ahead. Special thanks from me go to 
Lise  Kingo,  executive  vice  president  of  Corporate  Relations,  who 
decided to leave the company following a reorganisation in November. 
She pioneered many important initiatives at Novo Nordisk, and I wish 
her all the best in her future endeavours.

I would like to thank everyone in the Novo Nordisk organisation for 
their  contribution  to  our  results  in  2014,  the  people  who  use  our 
products for their confidence in us, our stakeholders and partners for 
their collaboration and our shareholders for their continued support.

Lars Rebien Sørensen
Chief executive officer

Chief Executive Officer Lars Rebien 
Sørensen at Novo Nordisk’s Annual 
General Meeting, March 2014.

 NOVO NORDISK
AT A GLANCE

THE NOVO NORDISK WAY

EMPLOYEES IN

75 

COUNTRIES

PRODUCTS
MARKETED IN

180

COUNTRIES

In 1923, our Danish founders began a journey to change diabetes.

•   We never compromise on quality and business ethics.

Today, we are thousands of employees across the world with the 
passion, the skills and the commitment to continue this journey 
to prevent, treat and ultimately cure diabetes.

•   Our business philosophy is one of balancing financial, social 
and  environmental  considerations  –  we  call  it  the  Triple 
Bottom Line.

•   Our ambition is to strengthen our leadership in diabetes.

•   We  are  open  and  honest,  ambitious  and  accountable,  and 

•   We  aspire  to  change  possibilities  in  haemophilia  and  other 
serious chronic conditions where we can make a difference.

•   We offer opportunities for our people to realise their potential.

treat everyone with respect.

•   Our  key  contribution  is  to  discover  and  develop  innovative 
biological  medicines  and  make  them  accessible  to  patients 
throughout the world.

Every day we must make difficult choices, always keeping in mind 
what is best for patients, our employees and our shareholders in 
the long run.

•   Growing  our  business  and  delivering  competitive  financial 
results is what allows us to help patients live better lives, offer 
an attractive return to our shareholders and contribute to our 
communities.

It’s the Novo Nordisk Way.

THE PEOPLE WE FOCUS ON

DIABETES

OBESITY

HAEMOPHILIA

GROWTH DISORDERS

387 million people 
live with diabetes1*

600 million people live 
with obesity2

0.4 million people live with 
haemophilia3

2 million people live 
with growth disorders4

* All footnotes can be found on p 113.

 
2014 PROGRESS ON STRATEGIC FOCUS AREAS

MILESTONES

SALES DKK billion

•  Tresiba® launched in additional 

14 countries.

70.0 
(+7%)

65.5

DIABETES

•  Ryzodeg® launched in Mexico 

as the first country.

•  Patient recruitment finalised for 

DEVOTE, a cardiovascular outcomes 
trial designed to provide the data for 
Tresiba® requested by the FDA. 

•  Xultophy® approved in Europe.

OBESITY

•  Saxenda® approved in the US 

in December 2014 and received a 
positive opinion from the European 
Medicines Agency’s expert 
committee (CHMP) in January 2015.

•  NovoEight® launched in eight 

countries. 

HAEMOPHILIA

•  N8-GP (a long-acting recombinant 
coagulation factor VIII derivative) 
completed first phase 3 trial, whereas 
filing was postponed to 2018. 

•  Manufacturing facility acquired in 

New Hampshire, US.

•  NN8640 (a once-weekly human 
growth hormone) entered into 
phase 3 development. 

GROWTH 
DISORDERS

THE TRIPLE BOTTOM LINE

5

GLOBAL 
MARKET 
SHARE value

27%
(–1%)

New-generation insulin (+360%)
Oral antidiabetic products (–23%)
Protein-related products (–3%)
Victoza® (+15%)

Human insulins (–5%)

Modern insulins (+9%)

2013

2014

9.3

9.1 
(–1%)

2013

2014

NovoSeven®

6.1

6.5 
(+6%)

2013

2014

Norditropin®

34%
(+3%)

88.8

DKK billion 
in sales 
(+6%)

FINANCIALLY
RESPONSIBLE

26.5

DKK billion in 
net profit 
(+5%)

24.4

million patients use our 
diabetes care products
(+0.4%)

41,450

employees worldwide
(+8%)

PATIENTS

120

thousand tons of 
CO2 emissions
(–4%)

2,959

thousand m3 water 
consumption
(+10%)

SOCIALLY
RESPONSIBLE

ENVIRONMENTALLY
RESPONSIBLE

 
 
 
 
 
6

ACCOMPLISHMENTS AND RESULTS 2014

2014 PERFORMANCE 
AND 2015 OUTLOOK

SALES GROWTH

 •  In DKK as reported
 •  In local currencies

%

25

20

15

10

5

0

2010 2011 2012 2013 2014

SALES BY SEGMENT

 Biopharmaceuticals
 Diabetes care

DKK billion

100

80

60

40

20

0

2010 2011 2012 2013 2014

SHARE OF GROWTH 
IN LOCAL CURRENCIES

 Japan & Korea
 Region China
 International Operations
 Europe
 North America

%

100

80

60

40

20

0

2010 2011 2012* 2013 2014*

*  In 2012 and 2014 Japan & Korea contributed –1% to the total growth.

FINANCIAL 
PERFORMANCE 

Novo  Nordisk’s  2014  performance  on 
operating profit and free cash flow exceeded 
both  the  outlook  for  the  year  provided  in 
January  and  the 
latest  guidance  from 
October.  Sales  growth,  capital  expenditure 
and  other  results  are  in  line  with  the  latest 
guidance provided in October.*

SALES DEVELOPMENT
Sales  increased  by  8%  measured  in  local 
currencies and by 6% in Danish kroner. North 
America was the main contributor with 61% 
share of growth measured in local currencies, 
followed  by  International  Operations  and 
Region  China.  Sales  growth  was  realised 
within  both  diabetes  care  and  biopharma-
ceuticals,  with  the  majority  of  growth 
originating from modern insulin and Victoza®. 
Sales growth has been negatively impacted by 
around 4 percentage points, primarily due to 
events  in  North  America,  notably  the  partial 
loss of reimbursement with a large pharmacy 
benefit  manager,  generic  competition  to 
Prandin®  as  well  as  expanded  Medicaid  and 
Medicare Part D utilisation.

In  the  following  sections,  unless  otherwise 
noted,  market  data  are  based  on  moving 
annual total (MAT) from November 2014 and 
November 2013 provided by the independent 
data provider IMS Health.

DIABETES CARE 
SALES DEVELOPMENT
Sales of diabetes care products increased by 
9% measured in local currencies and by 7% 
in Danish kroner to DKK 69,980 million. Novo 
Nordisk  is  the  world  leader  in  diabetes  care 
and now holds a global value market share of 
27% compared to 28% at the same time last 
year.

INSULIN AND 
PROTEIN-RELATED PRODUCTS
Sales of insulin and protein-related products 
increased  by  8%  in  local  currencies  and  by 
6% in Danish kroner to DKK 54,826 million. 
Measured  in  local  currencies,  sales  growth 
was  driven  by  North  America,  International 
Operations and Region China. Novo Nordisk 
is  the  global  leader  with  47%  of  the  total 
insulin  market  and  46%  of  the  market  for 
modern  insulin  and  new-generation  insulin, 
both measured in volume.

Sales of new-generation insulin reached DKK 
658 million compared with DKK 143 million 
in 2013.

The roll-out of Tresiba® (insulin degludec), the 
once-daily  new-generation  insulin  with  an 
ultra-long duration of action, continues and 
the  product  has  now  been  launched  in  23 
countries,  most  recently  in  Italy.  In  Japan, 
where Tresiba® was launched in March 2013 
with  the  same  level  of  reimbursement  as 
insulin glargine, its share of the basal insulin 
market  has  grown  steadily  and  Tresiba®  has 
now  captured  26%  of  the  basal  insulin 
market  measured  in  monthly  value  market 
share.  Similarly,  Tresiba®  has  shown  solid 
penetration in other markets with reimburse-
ment  at  a  similar  level  to  insulin  glargine, 
whereas  penetration  remains  modest  in 
markets  with 
restricted  market  access 
compared to insulin glargine.

Ryzodeg®,  a  soluble  formulation  of  insulin 
degludec and insulin aspart, has in addition 
to Mexico now also been launched in India. 
Launch  activities 
in  both  countries  are 
progressing  as  planned  and  early  feedback 
from patients and prescribers is encouraging. 

Sales of modern insulin increased by 11% in 
local currencies and by 9% in Danish kroner 
to  DKK  41,537  million.  North  America 
accounted for 63% of the growth, followed 
by 
International  Operations  and  Region 
China.  Sales  of  modern  insulin  and  new-
generation  insulin  now  constitute  80%  of 
Novo Nordisk’s sales of insulin. 

VICTOZA® 
(GLP-1 THERAPY FOR TYPE 2 DIABETES)
Victoza®  sales  increased  by  16%  in  local 
currencies  and  by  15%  in  Danish  kroner  to 
DKK 13,426 million. Sales growth is driven by 
North  America  and  reflects  a  lower  GLP-1 
volume growth and the impact of the partial 
loss of reimbursement with a large pharmacy 
benefit manager in the US. Despite the lower 
volume  growth,  the  GLP-1  segment’s  value 
share  of  the  total  diabetes  care  market  has 
increased  to  7.0%  compared  to  6.7%  in 
2013. Victoza® is market leader in the GLP-1 
segment  with  a  71%  value  market  share, 
which is comparable to the share in 2013.

NOVO NORDISK ANNUAL REPORT 2014

*  Please refer to the company announcement of 30 January 
2015 for explanation of results compared with the latest 
expectations.

ACCOMPLISHMENTS AND RESULTS 2014

7

NOVONORM®/PRANDIN®/PRANDIMET® 
(ORAL ANTIDIABETIC PRODUCTS)
Sales of oral antidiabetic products decreased 
by  22%  in  local  currencies  and  by  23%  in 
Danish  kroner  to  DKK  1,728  million.  The 
negative  sales  development  reflects  an 
impact  from  generic  competition  in  the  US 
since August 2013.

BIOPHARMACEUTICALS 
SALES DEVELOPMENT
Sales  of  biopharmaceutical  products  in-
creased by 6% measured in local currencies 
and by 4% in Danish kroner to DKK 18,826 
million. Sales growth was primarily driven by 
North America and International Operations.

NOVOSEVEN® 
(BLEEDING DISORDERS THERAPY)
Sales of NovoSeven® remained unchanged in 
local  currencies  and  decreased  by  1%  in 
Danish  kroner  to  DKK  9,142  million.  The 
stagnant sales development reflects growth 
in  International  Operations,  which  is  being 
offset  by  lower  sales  in  Europe,  Japan  and 
North America. The market for NovoSeven® 
remains volatile as it depends on the number 
of  critical  bleeding  episodes  and  surgical 
procedures  undertaken  on  haemophilia 
patients with inhibitors. 

NORDITROPIN® 
(GROWTH HORMONE THERAPY)
Sales  of  Norditropin®  increased  by  10%  in 
local currencies and by 6% in Danish kroner 
at  DKK  6,506  million.  The  sales  growth  is 
primarily derived from North America and is 
driven by contractual wins, increased demand 
driven by the prefilled FlexPro® device as well 
as  the  support  programmes  that  Novo 
Nordisk  offers  healthcare  professionals  and 
patients.  Novo  Nordisk  is  the  leading  com-
pany in the global growth hormone market 
with  a  33%  market  share  measured  in 
volume.

OTHER BIOPHARMACEUTICALS 
Sales  of  other  products  within  biopharma-
ceuticals,  which  predominantly  consist  of 
hormone replacement therapy-related (HRT) 
products, increased by 17% in local currencies 
and by 16% in Danish kroner to DKK 3,178 
million. Sales growth is primarily driven by a 
positive  impact  from  pricing  of  Vagifem®  in 
the  US  and  the  launch  of  NovoEight®  in 
Europe and Japan.

DEVELOPMENT IN COSTS 
AND OPERATING PROFIT
The  cost  of  goods  sold  increased  by  3%  to 
DKK  14,562  million,  resulting  in  a  gross 

margin  of  83.6%  compared  to  83.1%  in 
2013.  This  development  reflects  an  under-
lying improvement driven by favourable price 
development in North America and a positive 
impact  from  product  mix,  primarily  due  to 
increased  sales  of  modern 
insulin  and 
Victoza®. 

Sales and distribution costs increased by 1% 
in  local  currencies  and  decreased  by  1%  in 
Danish  kroner  to  DKK  23,223  million.  The 
modest increase in costs reflects sales force 
investments  in  the  US,  China  and  selected 
countries  in  International  Operations,  which 
is  being  partly  offset  by  lower  promotional 
spend in the US and Europe.

Research  and  development  costs  increased 
by  18%  in  local  currencies  and  by  17%  in 
Danish  kroner  to  DKK  13,762  million.  The 
significant  increase  in  costs  reflects  the 
progression  of  the  late-stage  diabetes  care 
portfolio  and  the  associated  increase  in 
headcount as well as the discontinuation of 
activities  within 
inflammatory  disorders 
announced  in  September  2014.  Within  the 
late-stage  diabetes  care  portfolio,  costs  are 
primarily driven by the phase 3a programme 
the  once-weekly  GLP-1 
SUSTAIN® 
analogue  semaglutide,  clinical  trials  with 
Tresiba®,  including  the  cardiovascular  out-
comes trial DEVOTE, the phase 3a programme 
onset® for faster-acting insulin aspart as well 
as  the  ongoing  phase  2  trial  for  the  oral 
formulation of semaglutide.

for 

Administration costs increased by 2% in local 
currencies  and  by  1%  in  Danish  kroner  to 
DKK 3,537 million.

Other operating income (net) was DKK 770 
million compared to DKK 682 million in 2013.

Operating profit increased by 10% in Danish 
kroner to DKK 34,492 million. In local curren-
cies the growth was 13%.

NET FINANCIALS AND TAX
Net financials showed a net loss of DKK 396 
million  compared  to  a  net  income  of  DKK 
1,046 million in 2013. 

In  line  with  Novo  Nordisk’s  treasury  policy, 
the  most  significant  foreign  exchange  risks 
for  the  Group  were  hedged,  primarily 
through foreign exchange forward contracts. 
The foreign exchange result was an expense 
of DKK 381 million compared to an income 
of DKK 1,146 million in 2013. This develop-
ment primarily reflects losses on non-hedged 
commercial balances, following especially the 
depreciation  of  the  Russian  rouble  and  the 

DEVELOPMENT IN COSTS 
Costs in % of sales

 •  Sales and distribution
 •  Cost of goods sold
 •  Research and development
 •  Administration

%

40

30

20

10

0

2010 2011 2012 2013 2014

OPERATING PROFIT

 Operating profit (left)
 •  Operating profit margin (right)

DKK billion

40

30

20

10

0

2010 2011 2012 2013 2014

NET PROFIT

 Net profit (left)
 •  Net profit margin (right)

DKK billion

40

30

20

10

0

2010 2011 2012 2013 2014

%

40

30

20

10

0

%

40

30

20

10

0

CONTINUED

NOVO NORDISK ANNUAL REPORT 2014

8

ACCOMPLISHMENTS AND RESULTS 2014

Argentinian  peso  during  2014.  As  of  31 
December  2014,  foreign  exchange  hedging 
losses  of  around  DKK  2,200  million  have 
been deferred for recognition in the income 
statement in 2015.

The effective tax rate for 2014 was 22.3%.

CAPITAL EXPENDITURE AND 
FREE CASH FLOW
Net  capital  expenditure  for  property,  plant 
and  equipment  was  DKK  4.0  billion  com-
pared to DKK 3.2 billion in 2013. Net capital 
expenditure was primarily related to invest-
ments in filling capacity in the US and Russia, 
expansion  of  a  pilot  plant  facility,  prefilled 
device  production  facilities  in  the  US  and 
Denmark as well as additional GLP-1 manu-
facturing capacity.

Free  cash  flow  was  DKK  27.4  billion 
compared to DKK 22.4 billion in 2013. The 
increase of 23% compared to 2013 primarily 
reflects  the  impact  of  non-recurring  tax 
payments in 2013 related to transfer pricing 
disputes  and  the  underlying  growth  in  net 
profit. 

CAPITAL EXPENDITURE, NET

 Capital expenditure, net (left)
 •  Capital expenditure, net to sales (right)

%

8

6

4

2

0

DKK billion

4

3

2

1

0

2010 2011 2012 2013 2014

FREE CASH FLOW

 Free cash flow

DKK billion

30

25

20

15

10

5

0

2010 2011 2012 2013 2014

NOVO NORDISK ANNUAL REPORT 2014

OUTLOOK 2015

The current expectations for 2015 are summarised in the table below:

EXPECTATIONS ARE AS REPORTED,  
IF NOT OTHERWISE STATED 

EXPECTATIONS
30 JANUARY 2015  

Sales growth 
•  in local currencies 
•  as reported 

Operating profit growth 
•  in local currencies 
•  as reported 

Net financials 

Effective tax rate 

Capital expenditure 

Depreciation, amortisation and impairment losses 

Free cash flow 

6–9% 
Around 12 percentage points higher

Around 10% 
Around 19 percentage points higher

Loss of around DKK 5 billion

Around 22%

Around DKK 5.0 billion

Around DKK 3.0 billion

DKK 29–31 billion

Sales  growth  for  2015  is  expected  to  be 
6–9%  measured  in  local  currencies.  This 
reflects  expectations  for  continued  robust 
performance  for  the  portfolio  of  modern 
insulin,  Victoza®  and  Tresiba®  as  well  as  a 
modest sales contribution from the launches 
of  Saxenda®  and  Xultophy®.  These  sales 
drivers  are  expected  to  be  partly  countered 
by an impact from increased rebate levels in 
the  US, 
intensifying  competition  within 
diabetes  and  biopharmaceuticals  as  well  as 
macroeconomic  conditions  in  a  number  of 
markets  in  International  Operations.  Given 
the current level of exchange rates versus the 
Danish  krone,  the  reported  sales  growth  is 
now  expected  to  be  around  12  percentage 
points higher than growth measured in local 
currencies.

in 

For 2015, operating profit growth is expected 
to  be  around  10%  measured 
local 
currencies.  The  expectations  for  operating 
profit growth above the level of sales growth 
reflect  expectations  for  modest  growth  in 
selling, distribution and administration costs 
as well as declining research and development 
costs reflecting the 2014 cost impact of the 
decision  to  discontinue  all  activities  within 
inflammatory  disorders.  Given  the  current 
level  of  exchange  rates  versus  the  Danish 
krone, the reported operating profit growth 
is now expected to be around 19 percentage 
points higher than growth measured in local 
currencies equivalent to a reported operating 
profit growth of around 29%. 

For  2015,  Novo  Nordisk  expects  a  net 
financial  loss  of  around  DKK  5  billion.  The 
current  expectation  primarily  reflects  losses 
associated  with  foreign  exchange  hedging 

contracts,  particularly  following  the  appre-
ciation  of  the  US  dollar  versus  the  Danish 
krone  compared  to  the  average  prevailing 
exchange rates in 2014. As a consequence of 
these significant hedging losses, the reported 
pre-tax  profit  is  expected  to  grow  approx-
imately 16%.

The effective tax rate for 2015 is expected to 
be around 22%. 

Capital expenditure is expected to be around 
DKK 5.0 billion in 2015, primarily related to 
investments  in  an  expansion  of  the  manu-
facturing  capacity  for  biopharmaceutical 
products,  additional  capacity  for  insulin 
active pharmaceutical ingredient production, 
construction of new research facilities and an 
expansion  of  the  insulin  filling  capacity. 
Depreciation,  amortisation  and  impairment 
losses  are  expected  to  be  around  DKK  3.0 
billion. Free cash flow is expected to be DKK 
29–31 billion.

All  of  the  above  expectations  are  based  on 
the  assumption  that  the  global  economic 
environment  will  not  significantly  change 
business conditions for Novo Nordisk during 
2015,  and  that  currency  exchange  rates, 
especially  the  US  dollar,  will  remain  at  the 
current level versus the Danish krone. 

Novo Nordisk has hedged expected net cash 
flows  in  a  number  of  invoicing  currencies 
and, all other things being equal, movements 
in key invoicing currencies will impact Novo 
Nordisk’s operating profit as outlined in the 
table  below.  The  financial  impact  from 
foreign exchange hedging is included in ‘Net 
financials’.

KEY INVOICING  ANNUAL IMPACT ON NOVO NORDISK’S OPERATING 
PROFIT OF A 5% MOVEMENT IN CURRENCY 
CURRENCIES 

HEDGING PERIOD 
(MONTHS)

USD 

CNY 

JPY 

GBP 

CAD 

DKK 1,600 million 

DKK 260 million 

DKK 115 million 

DKK 80 million 

DKK 60 million 

11
*
11

 12

11

11

* USD used as proxy when hedging Novo Nordisk’s CNY currency exposure.

LONG-TERM FINANCIAL TARGETS

Novo  Nordisk  introduced  four  long-term 
financial targets in 1996 to balance short- and 
long-term  considerations,  thereby  ensuring 
a  focus  on  shareholder  value  creation.  The 
targets have subsequently been revised and 
updated on several occasions, most recently 
in connection with the release of the financial 
statement  for  2012.  The  targets  have  been 
selected  to  ensure  focus  on  growth,  profit-
ability, efficient use of capital and cash flow 
generation.

The  targets  are  based  on  an  assumption 
of  a  continuation  of  the  current  business 
environment.  Significant  changes  to  the 
business environment, including the structure 
of  the  US  healthcare  system,  regulatory 
requirements,  pricing  and  contracting 
environment,  competitive  environment, 
healthcare reforms and exchange rates, may 
significantly  impact  the  time  horizon  for 
achieving  the  long-term  targets  or  require 
them to be revised.

LONG-TERM FINANCIAL TARGET

Operating profit growth

Operating margin

Operating profit after tax to net operating assets

Cash to earnings

Cash to earnings (three-year average) 

Result 
2014

10%

39%

101%

103%

93%

Target

15%

40%

125%

90%

%

ACCOMPLISHMENTS AND RESULTS 2014

9

GROWTH IN OPERATING PROFIT

 •  Realised
  Target

%

40

30

20

10

0

2010 2011 2012 2013 2014

OPERATING MARGIN

 •  Realised
  Target

FORWARD-LOOKING 
STATEMENTS 
Novo  Nordisk’s 
filed  with  or 
reports 
furnished to the US Securities and Exchange 
Commission  (SEC),  including  this  document 
and  Form  20-F,  both  expected  to  be  filed 
with the SEC in February 2015, and written 
information  released,  or  oral  statements 
made,  to  the  public  in  the  future  by  or 
on  behalf  of  Novo  Nordisk,  may  contain 
forward-looking  statements.  Words  such 
as  ‘believe’,  ‘expect’,  ‘may’,  ‘will’,  ‘plan’, 
‘strategy’,  ‘prospect’,  ‘foresee’,  ‘estimate’, 
‘project’,  ‘anticipate’,  ‘can’,  ‘intend’,  ‘target’ 
and other words and terms of similar meaning 
in  connection  with  any  discussion  of  future 
operating  or  financial  performance  identify 
forward-looking  statements.  Examples  of 
such  forward-looking  statements  include, 
but are not limited to: 
•   statements of targets, plans, objectives 
or goals for future operations, including 
those related to Novo Nordisk’s products, 
product research, product development, 
product introductions and product 
approvals as well as cooperation in 
relation thereto

•   statements containing projections of 
or targets for revenues, costs, income 
(or loss), earnings per share, capital 
expenditures, dividends, capital structure, 
net financials and other financial measures

•   statements regarding future economic 

performance, future actions and outcome 
of contingencies such as legal proceedings

•   statements regarding the assumptions 

underlying or relating to such statements.

In  this  document,  examples  of  forward-
looking  statements  can  be  found  under 
the  heading  ‘2014  performance  and  2015 
outlook’ and elsewhere. 

These  statements  are  based  on  current 
plans,  estimates  and  projections.  By  their 
very  nature,  forward-looking  statements 

involve inherent risks and uncertainties, both 
general and specific. Novo Nordisk cautions 
that a number of important factors, including 
those  described  in  this  document,  could 
cause actual results to differ materially from 
those  contemplated  in  any  forward-looking 
statements.

40

35

30

25

or 

breaches 

Factors that may affect future results include, 
but are not limited to, global as well as local 
political  and  economic  conditions,  including 
interest  rate  and  currency  exchange  rate 
fluctuations, delay or failure of projects related 
to research and/or development, unplanned 
loss  of  patents,  interruptions  of  supplies  
and production, product recalls, unexpected 
contract 
terminations, 
government-mandated  or  market-driven 
price decreases for Novo Nordisk’s products, 
introduction  of  competing  products,  re-
liance  on  information  technology,  Novo 
to  successfully  market 
Nordisk’s  ability 
current  and  new  products,  exposure  to 
product  liability  and  legal  proceedings  and 
investigations, changes in governmental laws 
and related interpretation thereof, including 
intellectual  property 
on 
protection and regulatory controls on testing, 
approval,  manufacturing  and  marketing, 
perceived  or  actual  failure  to  adhere  to 
ethical  marketing  practices, 
investments 
in  and  divestitures  of  domestic  and  foreign 
companies, unexpected growth in costs and 
expenses,  failure  to  recruit  and  retain  the 
right  employees,  and  failure  to  maintain  a 
culture of compliance.

reimbursement, 

Please  also  refer  to  the  overview  of  risk 
factors on pp 42–43.

Unless  required  by  law,  Novo  Nordisk  is 
under no duty and undertakes no obligation 
to  update  or  revise  any  forward-looking 
statement  after  the  distribution  of  this 
document,  whether  as  a  result  of  new 
information, future events or otherwise.

2010 2011 2012 2013 2014

OPERATING PROFIT AFTER TAX 
TO NET OPERATING ASSETS

 •  Realised
  Target

%

125

100

75

50

2010 2011 2012 2013 2014

CASH TO EARNINGS 
Three-year average

 •  Realised
  Target

%

120

90

60

30

0

2010 2011 2012 2013 2014

NOVO NORDISK ANNUAL REPORT 2014

10

ACCOMPLISHMENTS AND RESULTS 2014

RESEARCH AND 
DEVELOPMENT

In  2014,  Novo  Nordisk  made  important 
advances in its product development pipeline. 
The high level of activity in 2014 is underscored 
by  the  number  of  patients  in  clinical  trials 
with  Novo  Nordisk  products.  As  seen  from 
the graph, the total number of patient years 
increased from 16,000 in 2013 to more than 
26,000 in 2014. 

Below  are  highlights  from  key  late-stage 
development projects. The pipeline overview 
on pp 26–27 shows all compounds in clinical 
development,  and  further  details  on  clinical 
trial  results  can  be  found  in  the  company 
announcements and press releases published 
by  Novo  Nordisk  during  2014,  which  are 
available on novonordisk.com.

DIABETES 
The cardiovascular outcomes trial for Tresiba® 
(insulin  degludec),  DEVOTE,  was  initiated 
in  October  2013  in  response  to  a  request 
from the FDA. Recruitment of the 7,500 trial 
participants  with  type  2  diabetes  who  have 
existing, or high risk of, cardiovascular disease 
was completed by the end of 2014 and by the 
end of January 2015 the required number of 
major  adverse  cardiovascular  events  (MACE) 
for the prespecified interim analysis had been 
accumulated. 

Novo  Nordisk  expects  to  decide  during  the 
first half of 2015 whether to submit the result 
of this interim analysis to the FDA or to await 
completion  of  the  DEVOTE  trial.  The  result 

PATIENT YEARS IN CLINICAL TRIALS*

 Japan & Korea
 Region China
 International Operations
 Europe
 North America

Thousand

30

25

20

15

10

5

0

2010 2011 2012 2013 2014

*  A patient year is measured as the total number of months 

a patient is enrolled in a clinical trial divided by 12.

NOVO NORDISK ANNUAL REPORT 2014

of  an  interim  analysis  carries  a  higher  level 
of  uncertainty  than  the  final  study  results 
as  this  preliminary  estimate  is  built  on  a 
lower  number  of  observations.  Accordingly, 
a  relative  risk  estimate  that  is  derived  from 
an  interim  analysis  may  or  may  not  support 
resubmission  regardless  of  the  final  trial 
result.  A  possible  decision  not  to  submit  the 
interim  analysis  to  the  FDA  will  not  in  itself 
indicate  a  cardiovascular  safety  issue  related 
to the use of Tresiba®. Safety of patients in the 
DEVOTE  trial  is  overseen  by  an  independent 
Data  Monitoring  Committee,  which  would 
recommend that the trial is stopped should a 
safety concern arise.

At present, the DEVOTE trial remains blinded 
to  regulatory  authorities.  In  Novo  Nordisk 
only  a  small  team  will  have  access  to  the 
data.  This  team  will  interact  with  FDA  and 
will decide whether to resubmit the degludec 
file  including  the  interim  data.  Novo  Nordisk 
management  will  not  have  access  to  the 
unblinded results of the interim analysis, and 
the  result  of  the  interim  analysis  will  not  be 
communicated when the decision whether to 
submit the interim analysis to the FDA is taken. 
The  full  DEVOTE  trial  is  now  expected  to  be 
completed in the second half of 2016.

In  September  2014,  the  European  Commis-
sion  granted  marketing  authorisation  for 
Xultophy®, a once-daily single-injection com-
bination  of  insulin  degludec  (Tresiba®)  and 
liraglutide  (Victoza®).  Xultophy®  is  indicated 
for  the  treatment  of  adults  with  type  2 
diabetes  to  improve  glycaemic  control  in 
combination  with  oral  glucose-lowering 
medicinal  products  when  these  alone  or 
combined  with  basal  insulin  do  not  provide 
adequate  glycaemic  control.  Xultophy®  is 
administered independently of meals and has 
shown consistent results in strongly improving 
glycaemic control in both insulin-naïve people 
and  people  with  type  2  diabetes  that  are 
uncontrolled  on  basal  insulin.  Xultophy®  was 
launched in Switzerland in January 2015 and 
will be launched in other European countries 
during 2015.

OBESITY
In  December  2014,  the  US  Food  and  Drug 
Administration (FDA) approved the New Drug 
Application  (NDA)  for  Saxenda®  (liraglutide 
3 mg), the first once-daily human glucagon-
like peptide-1 (GLP-1) analogue for the treat-
ment  of  obesity.  Saxenda®  is  indicated  as 
an  adjunct  to  a  reduced-calorie  diet  and 
increased physical activity for chronic weight 
management in adults with obesity (BMI ≥30) 

or who are overweight (BMI ≥27) with at least 
one weight-related comorbidity such as type 
2  diabetes  and  cardiovascular  disease.  Novo 
Nordisk expects to launch Saxenda® in the US 
in the first half of 2015.

from 

In January 2015, Saxenda® received a positive 
the  European  Medicines 
opinion 
Agency’s  expert  committee.  The 
final 
marketing  authorisation  from  the  European 
Commission is expected within approximately 
three months.

HAEMOPHILIA
During 2014, Novo Nordisk completed 3 of 4 
phase 3a trials with long-acting recombinant 
factor VIII, N8-GP (turoctocog alfa pegol), for 
haemophilia  A  patients,  investigating  N8-GP 
as  a  treatment  for  adults,  children,  during 
surgical  procedures  and  as  prophylactic 
treatment.  The  data  reported  so  far  confirm 
the  efficacy  of  N8-GP,  which  also  appeared 
safe and well tolerated in the trials.

New  data  were  reported  from  phase  3a 
long-acting 
trials  with  a  glycoPEGylated 
recombinant  factor  IX,  N9-GP,  for  people 
with  haemophilia  B.  The  data  reported  so 
far confirm the efficacy of N9-GP, which also 
appeared safe and well tolerated in the trials. 
Novo  Nordisk  expects  to  submit  N9-GP  for 
approval  to  the  regulatory  authorities  in  the 
second half of 2015.

GROWTH HORMONE
In  November  2014,  patients  with  Adult 
Growth  Hormone  Deficiency  (AGHD)  were 
treated in the first phase 3a trial with a once-
weekly human growth hormone, NN8640.

INFLAMMATORY DISORDERS
In September 2014, Novo Nordisk decided to 
discontinue  all  its  research  and  development 
activities  within  inflammatory  disorders  and 
instead  increase  its  efforts  within  diabetes 
prevention  and  treatment,  obesity  and  dia-
betes  complications.  The  decision  followed 
a review of Novo Nordisk’s strategic position 
within 
the 
company’s  most  advanced  compound,  anti-
IL-20 for the treatment of rheumatoid arthritis, 
failed  to  show  efficacy  in  a  phase  2  trial. 
Without this product, Novo Nordisk’s earliest 
possible  entrance  into  the  market  for  anti-
inflammatory therapeutics would be delayed 
to the late 2020s.

inflammatory  disorders  after 

SOCIAL 
PERFORMANCE 

Social  performance  has  three  dimensions: 
improving  access  to  medical  treatment 
and  quality  of  care  for  patients,  offering  a 
healthy and engaging working environment, 
and  providing  assurance  that  responsible 
business practices are in place, with the aim 
of contributing to the communities in which 
the company operates. 

PATIENTS
Of the 387 million people living with diabetes1 
it  is  known  that  just  over  half  of  them  are 
diagnosed and many of those diagnosed do 
not receive medical treatment.5

As part of Novo Nordisk’s strategy for global 
access to diabetes care, the company has set 
a long-term target to reach 40 million people 
in  2020  with  its  diabetes  care  products,  a 
doubling from the baseline number in 2010. 
The  aim  is  to  enable  more  people  with 
diabetes to receive medical treatment.

In  2014,  Novo  Nordisk  provided  medical 
treatments  to  an  estimated  24.4  million 
people with diabetes worldwide, compared 
with  24.3  million  in  2013.  The  estimated 
number  is  calculated  based  on  WHO’s 
recommended  daily  doses  for  diabetes 
medicines. The number reflects an increase 
in  the  number  of  people  treated  with 
modern and new-generation insulins, coun-
tered by a decline in the number of people 
treated  with  human  insulin,  following  the 
loss of a large tender contract. Novo Nordisk 
is committed to expanding access to medical 
treatment and care for people with diabetes 
throughout the world and has several pro-
grammes  specifically  targeting  people  in 
low-income settings, while also focusing on 
enhancing  quality  of  care  through  product 
innovation.

Novo Nordisk sold human insulin according 
to  the  company’s  differential  pricing  policy 
in  32  of  the  world’s  48  poorest  countries, 
compared to 35 countries in 2013. Accord-
ing to this policy the price should not exceed 
20%  of  the  average  insulin  price  in  the 
western world (defined as the EU, Norway, 
Switzerland, the US, Canada and Japan). The 
pricing policy is offered through government 
tenders or private market distributors to all 
of  the  countries  listed  by  the  UN  as  Least 
Developed  Countries  (LDC).  In  2014  the 
LDC  ceiling  price  for  insulin  treatment  per 
patient  per  day  was  USD  0.24,  while  the 
average realised price for insulin sold under 
the programme was USD 0.16. 

in  2009, 

reaching  more 

By  the  end  of  2014,  important  progress 
had  been  achieved  on  Changing  Diabetes® 
programmes  reaching  people  with  dia-
betes  and  building  capacity.  The  Changing 
Diabetes® 
in  Children  programme  has 
been  rolled  out  in  nine  countries  since 
than 
launch 
13,000  children.  By  now,  108  clinics  have 
been  established  and  more  than  5,700 
healthcare professionals have been trained. 
The  Changing  Diabetes®  in  Pregnancy  pro- 
in  2009,  has 
launched 
gramme,  also 
screened  27,700  women  for  gestational 
diabetes  mellitus  and  2,700  women  have 
been  diagnosed  and  subsequently  treated. 
The  Base  of  the  Pyramid  programme  has, 
since  launch  in  2011,  established  seven 
Diabetes  Support  Centres  in  Nigeria  and 
four  in  Ghana.  The  programme  has  been 
scaled  up  in  Kenya  in  terms  of  capacity-
building and ensuring supply.

Donations  through  the  World  Diabetes 
Foundation  (WDF)  amounted  to  DKK  66 
million in 2014. The WDF is an independent 
non-profit organisation established in 2002 
by  Novo  Nordisk  to  help  expand  access  to 
diabetes  care.  The  foundation  invests  in 
sustainable  initiatives  to  build  healthcare 
capacity with the aim to improve prevention 
and  treatment  of  diabetes  in  developing 
countries.  In  2014  the  WDF  supported  38 
new projects. Among these are projects with 
a focus on avoiding diabetes complications 
and others aimed at reaching people in the 
most  remote  rural  areas.  Read  more  on 
worlddiabetesfoundation.org.

Novo  Nordisk  also  provides  financial  sup- 
port  to  improve  global  access  to  haemo-
philia  care.  In  2014  the  company  donated 
DKK  18  million  to  the  Novo  Nordisk 
Haemophilia  Foundation,  established 
in 
2005.  The  foundation  supports  projects 
and fellowships in developing and emerging 
economies.  Initiatives  focus  on  capacity-
building,  awareness,  diagnosis  and  regis-
tries. Read more on nnhf.org.

In 2014 Novo Nordisk was ranked second in 
the Access to Medicine Index, climbing four 
places since the 2012 Index. Novo Nordisk’s 
ranking  is  a  reflection  of  the  company’s 
consideration  of  access  to  medicine  within 
its  core  business,  including  equitable  pri-
local  capability-building 
cing  strategies, 
and  integrating  donations  into  business 
activities.

ACCOMPLISHMENTS AND RESULTS 2014

11

EMPLOYEES

At  the  end  of  2014,  the  total  number  of 
employees  was  41,450,  corresponding  to 
40,957  full-time  positions,  which  is  an  8% 
increase  compared  with  2013.  This  growth 
is  primarily  driven  by  expansion  within 
International  Operations  and  in  Denmark, 
primarily  within  research  &  development 
and production. 

Employee  turnover  increased  from  8.1%  in 
2013 to 9.0%. This level is in line with recent 
years, with turnover rates of 8–10%. 

The  consolidated  score 
in  the  annual 
employee survey, eVoice, was 4.3, measured 
on a scale of 1 to 5, with 5 being the best 
score.  The  survey  measures  the  extent 
to  which  the  organisation  is  working  in 
accordance  with  the  Novo  Nordisk  Way. 
The  2014  result  reflects  a  strong  culture 
and  commitment  to  the  company’s  values, 
despite a slight decrease compared with the 
4.4 score in 2013.

By the end of 2014 a total of 76% of the 33 
senior management teams were composed 
of  a  diverse  group,  with  members  of 
both  genders  and  different  nationalities, 
compared with 70% in 2013. As a result of 
targeted efforts, 32 of the senior manage-
ment  teams  now  have  gender  diversity, 
while  diversity  of  nationalities  in  some 
management teams has proven more diffi-
cult to achieve. The aspiration was to reach 
100% by the end of 2014, but this has not 
yet been achievable. This reflects that while 
diversity  is  a  priority  in  the  selection  of 
candidates for recruitment and promotions, 
it  is  also  a  principle  to  always  choose 
the  best  person  for  the  job.  To  ensure  a 
robust  pipeline  of  talent  for  management 
positions, a new aspiration has been set that 
requires  all  management  teams,  including 
entry-level  and  middle  management,  to 
enhance  diversity  in  terms  of  both  gender 
and nationality. 

In  2014,  the  average  frequency  rate  of 
occupational  accidents  with  absence  de-
creased  to  3.2  per  million  working  hours, 
compared  with  3.5  in  2013,  as  a  result  of 
continued roll-out in the global organisation 
of  uniform  occupational  health  and  safety 
management procedures.

CONTINUED

NOVO NORDISK ANNUAL REPORT 2014

12

ACCOMPLISHMENTS AND RESULTS 2014

PATIENTS REACHED WITH 
DIABETES CARE PRODUCTS 
Estimate

 •  Realised
  Target (2020)

Million

50

40

30

20

10

0

2010 2011 2012 2013 2014

WORKING 
THE NOVO NORDISK WAY 
Average score in annual employee survey

 •  Realised
   Target

Scale

5

4

3

2

1

2010 2011 2012 2013 2014

DIVERSE 
SENIOR MANAGEMENT TEAMS

 •  Realised
   Target (2014)*

%

100

80

60

40

20

0

2010 2011 2012 2013 2014

*   All senior management teams must comply with the target 
to be diverse in terms of gender and nationality or explain 
why this has not yet been achievable.

NOVO NORDISK ANNUAL REPORT 2014

ASSURANCE

Training  in  business  ethics  is  mandatory 
and  a  high  priority.  Annual  business  ethics 
training is required for all employees, includ-
ing  new  hires.  Business  ethics  training 
is  also  a  key  element  in  the  onboarding 
programmes.  In  2014,  98%  of  all  relevant 
employees completed and documented their 
training  and  passed  the  related  tests.  This 
is  a  slight  increase  from  97%  in  2013.  The 
high level is attributed to the constant focus 
and  communication  by  senior  manage-
ment on the importance of business ethics 
compliance. 

Adherence  to  the  company’s  global  stan- 
dards 
for  ethical  behaviour  must  be 
observed and is monitored. Internal business 
ethics  assurance  activities  are  conducted 
using on-site interviews and documentation 
reviews  to  assess  compliance  with  legal 
requirements  and 
internal  procedures. 
During  2014,  42  business  ethics  assurance 
reviews were conducted, compared with 45 
in 2013.

During  the  year,  the  global  facilitator 
team  conducted  69  audits  of  units’  adher-
ence  to  the  Novo  Nordisk  Way,  so-called 
facilitations, covering approximately 16,500 
employees,  which  is  close  to  40%  of  the 
entire  workforce.  The  facilitations  con-
ducted  in  2014  showed  a  high  level  of 
compliance  with  the  Novo  Nordisk  Way. 
A  facilitation  consists  of  document  review 
and  interviews  with  local  management, 
employees  and  stakeholders  to  determine 
the  level  of  adherence  to  corporate  values 
and expected behaviours spelled out in the 
Novo Nordisk Way. 

Best  practices  are  shared  internally  while 
findings  of  non-compliance  are  reported 
to  local  management,  which  must  subse-
quently  implement  corrective  actions.  In 
2014, 95% of actions were closed on time. 
A summary report, presented to the Board 
of  Directors,  outlines  key  observations 
and  trends  across  all  facilitations,  and  the 
conclusion  is  that  there  is  a  high  level  of 
compliance in 2014 with the Novo Nordisk 
Way across the organisation.

A total of 224 supplier audits were conducted 
to assess their level of compliance with the 
company’s  standards  for  suppliers.  These 
relate  to  quality  as  well  as  environment, 
labour, human rights and business ethics, in 
line with Novo Nordisk’s responsible sourc-
ing policy.

These  audits  are  undertaken  by  Novo 
Nordisk’s  global  quality  organisation.  The 
level of audit activity was on par with 2013. 
Of  the  audits  in  2014,  25  were  focused 
on  responsible  sourcing  criteria,  which  is 
the  same  level  as  in  2013.  Only  high-risk 
suppliers,  identified  through  a  robust  risk 
assessment,  are  selected  for  responsible 
sourcing audits. In 2014, no critical findings 
were identified. 

In  2014,  Novo  Nordisk  had  two  product 
recalls  from  the  market  compared  with  six 
in 2013. One recall was due to inappropriate 
product storage in the external distribution 
chain.  The  other  concerned  a  packaging 
issue. Local health authorities were informed 
in both instances to ensure that distributors, 
pharmacies,  doctors  and  patients  received 
appropriate information. 

In  2014  no  Warning  Letters  were  issued 
to  Novo  Nordisk  and  there  were  no  re-
inspections.  A  total  of  112  inspections 
were  conducted  by  regulatory  authorities 
or  certified  bodies  at  Novo  Nordisk  sites, 
investigations  for 
at  clinics  conducting 
Novo  Nordisk  or  for  voluntary  ISO  9001 
certification  compared  with  84  inspections 
in  2013.  Of  the  112  inspections,  59  were 
either ISO inspections or inspections by the 
US  Food  &  Drug  Administration  (FDA),  by 
the Japanese PMDA or by members of the 
European  EMA,  of  which  32  were  passed 
and 27 were unresolved at year-end. 

LONG-TERM 
SOCIAL TARGETS
Novo  Nordisk  has  chosen  three  long-term 
social targets to support long-term financial 
performance,  balancing  responsibility  with 
profitability,  with  the  aim  of  creating 
sustainable  value  for  shareholders  and 
other  stakeholders.  The  social 
targets 
reflect  aspirations  expressed  in  the  Novo 
Nordisk  Way:  helping  people  live  better 
lives,  working  the  Novo  Nordisk  Way  and 
nurturing  a  diverse  working  environment. 
The  long-term  patient  target  is  expected 
to  be  reached.  Development  year  on  year 
will  vary,  reflecting  gains  and  losses  of 
large  tenders  and  contracts.  The  diversity 
target expired at the end of 2014 and a new 
aspiration  has  been  set  that  expands  the 
scope to focus on enhancing diversity in all 
management teams.

 
ENVIRONMENTAL 
PERFORMANCE

Novo  Nordisk  measures  environmental  per- 
formance on four dimensions: consumption of 
water, consumption of energy, CO2 emissions 
from energy consumption and waste.

ENERGY AND WATER
In 2014, 2,556,000 GJ energy and 2,959,000 m3 
water  were  consumed  at  production  sites 
around  the  world.  Energy  consumption 
decreased by 1% despite increased production 
as a result of the focus on optimisations in the 
production processes. 

Water  consumption  increased  by  10%  com-
pared  with  2013.  This  development  reflects 
the  increased  production  volume,  as  well  as 
raised  internal  requirements  regarding  the 
quality of water used in production. 70% of 
the water is used at production sites located 
in  water-scarce  regions  in  Brazil,  China  and 
Denmark. These sites have particular focus on 
water stewardship. 

CO2 EMISSIONS
Novo  Nordisk  met  its  long-term  target  of 
reducing  CO2  emissions  from  energy  con-
sumption for production by 10% in absolute 
measures from 2004 to 2014. In 2014 these 
emissions amounted to 120,000 tons of CO2. 
This  equals  a  4%  decrease  compared  with 
2013  and  a  45%  reduction  compared  with 
2004.  The  decrease  in  2014  is  a  result  of 
decreasing energy consumption overall and a 
change at a filling plant to a supplier with less 
CO2-intensive power production.

Since  2004,  Novo  Nordisk  has  reduced  CO2 
emissions  from  energy  consumption  for 
production  by  97,000  tons,  equal  to  45%, 
while  in  the  same  period  the  company  has 
grown by 206% measured in sales. Key drivers 
have  been  process  optimisations,  conversion 
to renewable energy supplies and more than 
700 energy-saving projects, which have led to 
a total reduction in CO2 emissions of 45,000 
tons annually.

Novo  Nordisk  is  now  expanding  its  scope 
of  reporting  to  include  CO2  emissions  from 
business  flights  and  leased  company  cars.  In 
2014,  business  flights  resulted  in  estimated 
emissions of CO2 of 68,000 tons, which is 6% 
less than in 2013. This is the result of a focus 
on  keeping  costs  low.  The  estimated  CO2 
emissions from leased company cars increased 

by 1% from 71,000 tons to 72,000 tons. The 
increase is due to a growing workforce.

WASTE
In  2014,  Novo  Nordisk  generated  30,720 
tons  of  waste,  which  is  an  increase  of  51% 
compared  with  2013.  This  increase  reflects 
the fact that the company has chosen to apply 
the  precautionary  principle  and  dispose  of 
specific  wastewater  fractions  as  hazardous 
waste  for  treatment  in  incineration  plants 
rather  than  discharging  them  to  wastewater 
treatment  plants.  Moreover,  non-recyclable 
ethanol waste increased due to extraordinary 
challenges with regeneration of used ethanol 
in diabetes care.

More than half the waste volume is recycled or 
recovered; 26% of the total waste is recycled, 
and 30% is incinerated with energy recovery. 
Only 3% of waste is sent to landfill.

LONG-TERM 
ENVIRONMENTAL TARGETS 
Novo  Nordisk  has  chosen  three  long-term 
environmental  targets  to  support  long-term 
financial  performance,  balancing  respon-
sibility  with  profitability,  with  the  aim  of 
creating  sustainable  value  for  shareholders 
and other stakeholders. The efforts to reduce 
consumption  of  energy  and  water  and  CO2 
emissions contribute to optimising production 
efficiency  and  reducing  environmental  im-
pacts.  The  targets  are  ambitious  and  reflect 
the  aspiration  of  continuous  decoupling 
of  environmental 
impacts  from  business 
growth, measured as increase in sales in local 
currencies.

The targets for energy and water consumption 
have  been  set  as  a  maximum  50%  increase 
compared with business growth, measured as 
a three-year average. This will be particularly 
challenging in years of production expansion 
and  running-in  of  new  plants  or  production 
lines. The target for consumption of water is 
challenging,  as  stricter  internal  requirements 
for  water  quality  and  introduction  of  new 
production  lines  lead  to  relatively  higher 
increases in water consumption. The target for 
consumption of energy is expected to be met. 
In 2015, Novo Nordisk will evaluate whether 
a  new  reduction  target  for  CO2  emissions 
from energy consumption for production will 
continue to support business priorities.

ACCOMPLISHMENTS AND RESULTS 2014

13

ENERGY CONSUMPTION

 •  Realised
  Target (not to exceed)*

1,000,000 GJ

4

3

2

1

0

2010 2011 2012 2013 2014

*  From 2007 to 2011 the target was set as an accumulated 

reduction over four years from a 2007 baseline.

WATER CONSUMPTION

 •  Realised
  Target (not to exceed)*

1,000,000 m3

4

3

2

1

0

2010 2011 2012 2013 2014

*  From 2007 to 2011 the target was set as an accumulated 

reduction over four years from a 2007 baseline.

CO2 EMISSIONS FROM 
ENERGY CONSUMPTION

 •  Realised
  Target (not to exceed by 2014)

1,000 tons

200

150

100

50

0

2010 2011 2012 2013 2014

NOVO NORDISK ANNUAL REPORT 2014

 
ACCOMPLISHMENTS AND RESULTS 2014
14
14 ACCOMPLISHMENTS AND RESULTS 2014 

PERFORMANCE HIGHLIGHTS
PERFORMANCE HIGHLIGHTS

2010 

2011 

2012 

2013 

2014 

2013–2014

FINANCIAL PERFORMANCE 
Net sales 

60,776 

66,346 

78,026 

83,572 

88,806 

Underlying sales growth in local currencies 
Currency effect (local currency impact) 

13.0% 
6.0% 

11.4% 
(2.2%) 

11.6% 
6.0% 

11.9% 
(4.8%) 

8.3% 
(2.0%) 

Net sales growth as reported 

19.0% 

9.2% 

17.6% 

7.1% 

6.3% 

Depreciation, amortisation and impairment losses 
Operating profi t 
Net fi nancials 
Profi t before income taxes 
Net profi t for the year 

Total assets 
Equity 

Capital expenditure, net 
Free cash fl ow1 

FINANCIAL RATIOS
Percentage of sales
Sales outside Denmark  
Sales and distribution costs 
Research and development costs  
Administrative costs 

Gross margin1 
Net profi t margin1 
Effective tax rate1 
Equity ratio1 
Return on equity1 
Cash to earnings1 
Payout ratio1 

LONG-TERM FINANCIAL TARGETS 
Operating margin1 
Operating profi t growth 
Operating profi t after tax to net operating assets1 
Cash to earnings (three-year average) 

2,467 
18,891 
(605) 
18,286 
14,403 

61,402 
36,965 

3,308 
17,013 

99.4% 
29.9% 
15.8% 
5.0% 

80.8% 
23.7% 
21.2% 
60.2% 
39.6% 
118.1% 
39.6% 

31.1% 
26.5% 
63.6% 
115.6% 

2,737 
22,374 
(449) 
21,925 
17,097 

64,698 
37,448 

3,003 
18,112 

99.3% 
28.6% 
14.5% 
4.9% 

81.0% 
25.8% 
22.0% 
57.9% 
46.0% 
105.9% 
45.3% 

33.7% 
18.4% 
77.9% 
112.8% 

2,693 
29,474 
(1,663) 
27,811 
21,432 

65,669 
40,632 

3,319 
18,645 

99.4% 
27.6% 
14.0% 
4.2% 

82.7% 
27.5% 
22.9% 
61.9% 
54.9% 
87.0% 
45.3% 

37.8% 
31.7% 
99.0% 
103.7% 

2,799 
31,493 
1,046 
32,539 
25,184 

70,337 
42,569 

3,207 
22,358 

99.4% 
28.0% 
14.0% 
4.2% 

83.1% 
30.1% 
22.6% 
60.5% 
60.5% 
88.8% 
47.1% 

37.7% 
6.9% 
97.2% 
93.9% 

3,435 
34,492 
(396) 
34,096 
26,481 

77,062 
40,294 

3,986 
27,396 

99.5% 
26.2% 
15.5% 
4.0% 

83.6% 
29.8% 
22.3% 
52.3% 
63.9% 
103.5% 
48.7% 

38.8% 
9.5% 
101.0% 
93.1% 

Change
6%

23%
10%
N/A
5%
5%

10%
(5%)

24%
23%

 Targets
40%
15%
125%
90%

SALES BY GEOGRAPHIC REGION
 Japan & Korea
 Region China
 International Operations
 Europe
 North America

DKK billion

100

80

60

40

20

0

DIABETES CARE SALES
 New-generation insulin
 Oral antidiabetic products (OAD)
 Protein-related products
 Victoza®
 Human insulins
 Modern insulins (insulin analogues)

DKK billion

100

80

60

40

20

0

BIOPHARMACEUTICALS SALES
 Other products
 Norditropin®
 NovoSeven®

DKK billion

20

16

12

8

4

0

2010 2011 2012 2013 2014

2010 2011 2012 2013 2014

2010 2011 2012 2013 2014

NOVO NORDISK ANNUAL REPORT 2014
NOVO NORDISK ANNUAL REPORT 2014

eng12 - 29.01 - 14-15.indd   14

31/01/15   20.48

 
 
 
 
 
 
 
 
 
 
 
14 ACCOMPLISHMENTS AND RESULTS 2014 

PERFORMANCE HIGHLIGHTS

FINANCIAL PERFORMANCE 

Net sales 

60,776 

66,346 

78,026 

83,572 

88,806 

Underlying sales growth in local currencies 

Currency effect (local currency impact) 

13.0% 

6.0% 

11.4% 

(2.2%) 

11.6% 

6.0% 

11.9% 

(4.8%) 

8.3% 

(2.0%) 

Net sales growth as reported 

19.0% 

9.2% 

17.6% 

7.1% 

6.3% 

Depreciation, amortisation and impairment losses 

Operating profi t 

Net fi nancials 

Profi t before income taxes 

Net profi t for the year 

Total assets 

Equity 

Capital expenditure, net 

Free cash fl ow1 

FINANCIAL RATIOS

Percentage of sales

Sales outside Denmark  

Sales and distribution costs 

Research and development costs  

Administrative costs 

Gross margin1 

Net profi t margin1 

Effective tax rate1 

Equity ratio1 

Return on equity1 

Cash to earnings1 

Payout ratio1 

LONG-TERM FINANCIAL TARGETS 

Operating margin1 

Operating profi t growth 

Operating profi t after tax to net operating assets1 

Cash to earnings (three-year average) 

2,467 

18,891 

(605) 

18,286 

14,403 

61,402 

36,965 

3,308 

17,013 

99.4% 

29.9% 

15.8% 

5.0% 

80.8% 

23.7% 

21.2% 

60.2% 

39.6% 

118.1% 

39.6% 

31.1% 

26.5% 

63.6% 

115.6% 

2,737 

22,374 

(449) 

21,925 

17,097 

64,698 

37,448 

3,003 

18,112 

99.3% 

28.6% 

14.5% 

4.9% 

81.0% 

25.8% 

22.0% 

57.9% 

46.0% 

105.9% 

45.3% 

33.7% 

18.4% 

77.9% 

112.8% 

2,693 

29,474 

(1,663) 

27,811 

21,432 

65,669 

40,632 

3,319 

18,645 

99.4% 

27.6% 

14.0% 

4.2% 

82.7% 

27.5% 

22.9% 

61.9% 

54.9% 

87.0% 

45.3% 

37.8% 

31.7% 

99.0% 

103.7% 

2,799 

31,493 

1,046 

32,539 

25,184 

70,337 

42,569 

3,207 

22,358 

99.4% 

28.0% 

14.0% 

4.2% 

83.1% 

30.1% 

22.6% 

60.5% 

60.5% 

88.8% 

47.1% 

37.7% 

6.9% 

97.2% 

93.9% 

3,435 

34,492 

(396) 

34,096 

26,481 

77,062 

40,294 

3,986 

27,396 

99.5% 

26.2% 

15.5% 

4.0% 

83.6% 

29.8% 

22.3% 

52.3% 

63.9% 

103.5% 

48.7% 

38.8% 

9.5% 

101.0% 

93.1% 

Change

6%

23%

10%

N/A

5%

5%

10%

(5%)

24%

23%

 Targets

40%

15%

125%

90%

2010 

2011 

2012 

2013 

2014 

2013–2014

2010 

2011 

2012 

2013 

2014 

2013–2014

ACCOMPLISHMENTS AND RESULTS 2014
ACCOMPLISHMENTS AND RESULTS 2014

15
15

SOCIAL PERFORMANCE 
Least developed countries where Novo Nordisk sells 
insulin according to the differential pricing policy 
Donations (DKK million)2 
New patent families (fi rst fi lings) 

Employees (total) 
Employee turnover 

Relevant employees trained in business ethics 
Product recalls 
Warning Letters and re-inspections 
Company reputation with external 
key stakeholders (scale 1–7) 

LONG-TERM SOCIAL TARGETS 
Patients reached with Novo Nordisk diabetes 
care products (estimate in million) 
Working the Novo Nordisk Way (scale 1– 5) 
Diverse senior management teams  

ENVIRONMENTAL PERFORMANCE 
Energy consumption (1,000 GJ)  
Water consumption (1,000 m3) 

CO2 emissions from energy consumption (1,000 tons) 
Organic residues (tons) 
Waste (tons) 

LONG-TERM ENVIRONMENTAL TARGETS 
Energy consumption (vs prior year) 
Water consumption (vs prior year) 
CO2 emissions from energy consumption 
(vs 2004 baseline) 

SHARE PERFORMANCE 
Basic earnings per share/ADR in DKK1, 5 
Diluted earnings per share/ADR in DKK1, 5 
Total number of shares (million), 31 December  
Treasury shares (million), 31 December 
Share capital (DKK million) 
Net asset value per share in DKK5 
Dividend per share in DKK5 
Total dividend (DKK million) 
Closing share price (DKK)5 

33 
84 
62 

36 
81 
80 

35 
84 
65 

35 
83 
77 

32 
84 
93 

30,483  
9.1% 

32,632 
9.8% 

34,731 
9.1% 

38,436 
8.1% 

41,450 
9.0% 

98% 
5 
0 

N/A 

N/A 
N/A 
54%  

99% 
5 
0 

5.6 

20.9 
4.3 
62%  

99% 
6 
1 

5.7 

22.8 
4.3 
66% 

97% 
6 
1 

5.8 

24.3 
4.4 
70% 

98% 
2 
0 

5.8 

24.4 
4.3 
76% 

2,234 
2,047 

95 
65,332 
18,280 

2,187 
2,136 

94 
71,685 
18,695 

2,433 
2,475 

122 
99,209 
19,213 

2,572 
2,685 

125 
110,228 
20,387 

2,556 
2,959 

120 
110,095 
30,720 

(1%)  
(5%) 
(56%) 

(2%) 
4% 
(57%) 

11% 
16% 
(44%) 

6% 
8% 
(42%) 

(1%) 
10% 
(45%) 

4.96 
4.92 
3,000 
141 
600 
12.32 
2.00 
5,700 
125.80 

6.05 
6.00 
2,900 
122 
580 
12.91 
2.80 
7,742 
132.00 

7.82 
7.77 
2,800 
87 
560 
14.51 
3.60 
9,715 
183.30 

9.40 
9.35 
2,750 
103 
550 
15.48 
4.50 
11,866 
198.80 

10.10 
10.07 
2,650 
57 
530 
15.21 
5.00 
12,9056 
260.30 

Change

(9%)
1%
21%

8%

(67%)

Targets

40 by 2020
4.0
100% by 20143

Change
(1%)
10%

(4%)
0%
51%

Targets
Not to exceed 5%4
Not to exceed 5%4
10% reduction
by 2014

Change
7%
8%
(4%)
(45%)
(4%)
(2%)
11%
9%
31%

1. For defi nitions, please refer to p 94. 2. Donations to the World Diabetes Foundation and the Novo Nordisk Haemophilia Foundation, which are working to increase healthcare capacity 
in developing countries. 3. By the end of 2014, all senior management teams had to comply with the target to be diverse in terms of both gender and nationality or explain why this has 
not yet been achievable. 4. The 5% equals 50% of the business growth measured as the increase in sales in local currencies as a three-year average. For detailed target defi nition, please 
refer to p 13. 5. Share performance-related key fi gures have been calculated refl ecting a trading unit of DKK 0.20. 6. Proposed dividends for the year (not yet declared).

EMPLOYEES (TOTAL)
 Japan & Korea
 Region China
 International Operations
 Europe
 North America

ORGANIC RESIDUES AND WASTE
 •  Organic residues
 •   Waste

NET CASH DISTRIBUTION 
TO SHAREHOLDERS
 Dividends
 Share repurchases

Thousand

1,000 tons

DKK billion

50

40

30

20

10

0

150

120

90

60

30

0

30

25

20

15

10

5

0

2010 2011 2012 2013 2014

2010 2011 2012 2013 2014

2010 2011 2012 2013 2014

NOVO NORDISK ANNUAL REPORT 2014

NOVO NORDISK ANNUAL REPORT 2014
NOVO NORDISK ANNUAL REPORT 2014

eng12 - 29.01 - 14-15.indd   14

31/01/15   20.48

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31/01/15   20.48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16

OUR BUSINESS

BUSINESS STRATEGY
STAY FOCUSED, 
THINK LONG-TERM

Over the past 15 years, Novo Nordisk has delivered results above those of most other 
pharmaceutical companies. A key reason is that – despite many temptations to deviate 
– it has stuck to a highly focused long-term strategy.

Novo  Nordisk  is  a  strong  believer  in  maintaining  focus  on  what  it 
does best and is therefore not easily tempted to stray from its core 
business.  As  a  result,  its  main  business  area  today  is  the  same  as 
when it was founded: diabetes. Its main product then was insulin; 
the main product now is – insulin. 

This  is  not  to  say  that  Novo  Nordisk  is  not  innovating.  In  fact,  it 
typically spends 13–15% of its revenue on researching and developing 
new products within its core areas, which, in addition to diabetes, 
are haemophilia, growth disorders and a venture into treatment of 
obesity. 

As  a  result,  Novo  Nordisk  has  become  a  leading  player  in  the  first 
three  mentioned  areas.  In  all  areas  the  company  has  a  pipeline  of 
drug candidates that hold the promise of future growth. 

Until recently, Novo Nordisk had a fifth strategic focus area, which 
was to establish a presence within inflammatory disorders. However, 
in  September  2014  the  company  decided  to  discontinue  all  its 
research  and  development  activities  within  this  area  and  instead 
increase its efforts within diabetes prevention and treatment, obesity 
and diabetes complications.

The decision followed a review of Novo Nordisk’s strategic position 
within  inflammatory  disorders  after  the  company’s  most  advanced 
compound,  anti-IL-20  for  the  treatment  of  rheumatoid  arthritis, 
failed to show efficacy in a phase 2 trial. Without this product, Novo 
Nordisk’s  earliest  possible  entrance  into  the  market  for  anti-
inflammatory therapeutics would be delayed to the late 2020s.

The sharp focus on a few selected therapeutic areas is a key element 
of  Novo  Nordisk’s  strategy.  Another  is  the  strong  focus  on  the 
constant development of five core capabilities that Novo Nordisk has 
built up over the years, and continues to leverage in all four strategic 
focus areas (see chart on opposite page). The third element in Novo 
Nordisk’s  strategic  framework  is  its  values-based  management 
system, the Novo Nordisk Way (read more on p 4), in which the Triple 
Bottom Line business principle is so central that it was written into 
the company’s Articles of Association in 2004.

In the following, we take a closer look at Novo Nordisk’s ambitions 
within its strategic focus areas.

A CHALLENGING BUSINESS ENVIRONMENT
The  current  business  environment  is  characterised  by  slow 
economic growth and austerity measures in some parts of the 
world,  and  rapid  economic  growth  and  urbanisation  with 
alarming implications for public health in others.

In high-income countries with ageing populations, governments 
and  private  payers  are  reluctant  to  pay  a  premium  for  new, 
innovative therapies. Low- and middle-income countries fight 
a  double  burden  of  poverty  and  poor  health,  and  access  to 
care  is  inadequate  and  unevenly  distributed.  Many  countries 
with largely publicly funded healthcare systems are introducing 
market  restrictions  for  new  medications,  and,  in  the  US, 
pharmaceutical companies, including Novo Nordisk, are facing 
increasingly  tough  pricing  negotiations  with  managed  care 
organisations and pharmacy benefit managers.

Novo  Nordisk  has  decided  to  continue  making  large  invest-
ments  in  research  and  development,  strategic  products  and 
growth  markets.  The  decision  is  based  on  a  firm  belief  that 
significant unmet medical needs remain to be addressed, not 
least within diabetes, a disease that is growing at an alarming 
rate all over the world. Read more on pp 28–29.

To  meet  increasing  demands  for  data  about  its  products’ 
health-economic  benefits,  capabilities  are  being  further 
strengthened within the company’s market access functions. 
Moreover, Novo Nordisk is expanding its field force in countries 
where there are significant opportunities for market expansion. 
It is also exploring new ways of reaching people with unmet 
healthcare  needs.  For  example,  pilot  programmes  in  low-
income countries such as Kenya and Bangladesh have helped 
improve access to diabetes care products for people living in 
rural areas.

OUR BUSINESS

17

Expand leadership in DIABETES

Establish presence in OBESITY

Pursue leadership in HAEMOPHILIA

Expand leadership in GROWTH DISORDERS

The Novo Nordisk Way

THE FOUR STRATEGIC 
FOCUS AREAS

   1.  EXPAND LEADERSHIP 

IN DIABETES

As many as 387 million people worldwide are living with diabetes, 
and it is predicted that by 2035 more than 10% of the world’s adult 
population  –  592  million  people  worldwide  –  will  have  diabetes.1 
Read more about the diabetes pandemic on pp 28–29.

The global market for diabetes care products amounts to 283 billion 
Danish  kroner,  of  which  Novo  Nordisk  products  account  for  about 
27%.  The  market  has  grown  by  around  12%  annually  in  the  last 
decade and is expected to experience continued solid growth driven 
by  an  increased  prevalence  of  diabetes  and  the  need  for  better 
treatments.  Of  this  global  market,  insulin  accounts  for  55%,  oral 
diabetes products for 38% and GLP-1 products for 7%. 

Diabetes care is Novo Nordisk’s largest and fastest-growing business 
area. It accounts for 79% of the company’s total sales, most of which 
comes from the insulin and GLP-1 product portfolios. Novo Nordisk 
is well positioned to address the unmet medical needs in diabetes.

THE INSULIN PORTFOLIO
The insulin portfolio includes:
•   Tresiba®, a new-generation once-daily basal insulin analogue with 
a duration of action beyond 42 hours and a flat and stable action 
profile  that  compared  with  insulin  glargine  reduces  the  rate  of 
hypoglycaemia and increases dosing flexibility when needed. Read 
more about Tresiba® on pp 30–31.

•   Ryzodeg®,  a  soluble  coformulation  of  the  basal  analogue  insulin 
degludec (Tresiba®) and insulin aspart (NovoRapid®, or NovoLog® 
in the US, a rapid-acting mealtime insulin), which reduces the risk 
of hypoglycaemia compared with premix insulin.

•   NovoRapid® (marketed as NovoLog® in the US), the world’s most 

widely used rapid-acting insulin for use at mealtimes.

•   Levemir®  (insulin  detemir),  a  soluble,  long-acting  modern  insulin 
for  once-daily  use.  It  provides  glucose  control  with  a  favourable 
weight profile.

•   NovoMix® 70/50/30 (NovoLog® Mix 70/30 in the US), dual-release 
modern insulins that cover both mealtime and basal requirements. 
These  insulins  can  be  used  either  to  initiate  or  intensify  insulin 
therapy.

The primary goal of Novo Nordisk’s diabetes research is to discover 
new  therapies  that  lower  blood  glucose  while  reducing  the  risk  of 
low  blood  sugar.  A  recent  example  of  this  is  Xultophy®,  a  fixed 
combination of insulin degludec and liraglutide (the latter being the 
active ingredient in Victoza®). Xultophy® was approved in the EU in 
September 2014 and launched in Switzerland as the first country in 
January 2015. Read more about Xultophy® on p 31.

Novo Nordisk is also developing a new faster-acting formulation of 
insulin  aspart  to  be  taken  at  mealtimes,  and  recently  initiated  an 
extensive  phase  3a  programme.  In  addition  to  new  and  improved 
injectable insulins, Novo Nordisk is developing formulations of insulin 
that, if successful, can be taken as tablets.

GLP-1 (GLUCAGON-LIKE PEPTIDE-1)
With the launch of Victoza® in 2009, Novo Nordisk entered the GLP-
1 therapy segment. Victoza® is a human GLP-1 analogue with 97% 
similarity  to  the  natural  gut  hormone.  Victoza®  is  taken  once  daily 
and,  like  natural  GLP-1,  works  by  stimulating  the  beta  cells  in  the 
pancreas to release insulin only when blood sugar levels are high. 

GLP-1  therapy  is  a  significant  advance  in  the  treatment  of  type  2 
diabetes because it lowers glucose with a limited risk of triggering 
low blood sugar. Victoza® is approved for adults with type 2 diabetes 
who are unable to achieve blood glucose goals with lifestyle changes 
and  other  initial  treatments  for  type  2  diabetes.  Within  two  years, 
Victoza® became the leading GLP-1 treatment globally and steadily 
expanded  the  market  for  GLP-1  treatment.  The  market  is  currently 
valued  at  around  20  billion  kroner,  of  which  Victoza®  accounts  for 
72%. Available in around 80 markets, it is estimated that Victoza® is 
now used by approximately 900,000 people worldwide. 

Based  on  the  expertise  Novo  Nordisk  has  gained  through  the 
development of Victoza®, the company is building a GLP-1 portfolio 
with the intention of providing an even broader range of treatment 
options. For example, Victoza® is being investigated in clinical trials 
for use as adjunct to insulin in people with type 1 diabetes. Other key 
development projects include a once-weekly GLP-1 analogue, sema-
glutide,  which  is  in  phase  3a  development.  Novo  Nordisk  is  also 
developing formulations of GLP-1 that, if successful, can be taken as 
tablets.

CONTINUED

Engineering, formulating, developing and delivering protein-based treatmentsDeep disease under-standing Efficient large-scale production of proteins Planning and executing global launches of new productsBuilding and maintaining a leading position in emerging marketsNOVO NORDISK’S STRATEGYSTRATEGIC FOCUS AREASCORE CAPABILITIES18

OUR BUSINESS

   2.  ESTABLISH A PRESENCE 

IN OBESITY

According  to  the  World  Health  Organization  (WHO),  obesity  has 
reached pandemic proportions, with up to 1.9 billion adults (18 years 
and  older)  being  overweight.  Of  these,  approximately  260  million 
men  and  340  million  women  are  clinically  obese  (ie  BMI  ≥30).2 
Obesity  is  known  to  be  a  major  risk  factor  in  developing  serious 
diseases such as type 2 diabetes and cardiovascular diseases.

Despite the growing prevalence of obesity globally, there are only a 
few  pharmaceutical  treatment  options  currently  available,  and 
reimbursement for these medications is limited. The pharmaceutical 
market for obesity products currently amounts to 4–5 billion kroner. 
Novo  Nordisk  expects  to  launch  its  first  product  in  this  segment, 
Saxenda® (liraglutide 3 mg), in key markets during 2015. In the US, 
the product was approved by the FDA in December 2014 for chronic 
weight  management  of  people  with  obesity  with  a  BMI  of  30  or 
greater,  or  27  or  greater  in  the  presence  of  at  least  one  weight-
related  comorbidity.  In  January  2015,  Saxenda®  received  a  positive 
opinion  from  the  European  Medicines  Agency’s  expert  committee 
(CHMP). Read more about obesity on pp 36–37.

   3.  PURSUE LEADERSHIP 
IN HAEMOPHILIA

Haemophilia  is  an  inherited  or  acquired  bleeding  disorder  that 
prevents blood from clotting. An estimated 420,000 people live with 
haemophilia.3 Only about 180,000 of these are diagnosed, 120,000 
of whom have moderate or severe haemophilia A or B, and therefore 
need treatment.4 The global haemophilia drug market is estimated at 
56 billion kroner and has grown by more than 5% annually in recent 
years. Novo Nordisk entered the haemophilia market in 1996 when 
it introduced NovoSeven® for the treatment of haemophilia patients 
who form antibodies against traditional treatments. 

The launch of NovoEight® in 2014 was a significant milestone in the 
company’s  ambition  of  moving  from  this  niche  into  the  main 
haemophilia  A  market.  With  two  long-acting  clotting  factors  in 
phase 3 development, the ambition is to expand into haemophilia A 
and  B  and  achieve  a  leadership  position  in  these  segments.  Read 
more about haemophilia on p 38. 

   4.  EXPAND LEADERSHIP  

IN GROWTH DISORDERS

Novo Nordisk has been active in the treatment of growth hormone 
deficiency for almost four decades. Growth hormone therapy is most 
frequently used in developed countries. Globally, it is estimated that 
more  than  2  million  people  meet  the  criteria  for  growth  hormone 
therapy.4 The market for growth disorder treatments is estimated at 
16 billion kroner and has grown by around 2% annually since 2010. 
Novo  Nordisk’s  growth  hormone  Norditropin®  (somatropin)  is  the 
market leader with a global market share of 34% measured by value.

Novo Nordisk’s strategy in growth hormone therapy is to expand its 
leadership  by  providing  innovative  and  convenient  products  and 
devices. Novo Nordisk’s newest injection device for growth hormone 
is Norditropin® FlexPro®, which has an easy-touch dosing mechanism. 
Novo  Nordisk  is  also  developing  a  once-weekly  growth  hormone 
product, which has recently entered phase 3 trials. Read more about 
growth disorders on p 39.

THE CORE CAPABILITIES

ENGINEERING, FORMULATING, DEVELOPING 
AND DELIVERING PROTEIN-BASED TREATMENTS 
Novo  Nordisk  has  dedicated  research  and  development  facilities  in 
Denmark, China, the US and India. More than 7,000 employees are 
involved  in  research  and  development  activities  throughout  the 
company,  many  of  them  working  in  partnerships  with  external 
biotech and academic researchers. Novo Nordisk’s researchers have 
years of experience with formulation technology, protein engineering, 
expression  and  delivery,  enabling  the  company  to  continuously 
improve  the  properties  of  therapeutic  proteins  such  as  insulin  and 
GLP-1.  Furthermore,  since  1985,  when  Novo  Nordisk  launched  the 
world’s first insulin injection device – NovoPen® – the company has 
developed world-class expertise in designing and producing simple 
and convenient devices for administration of protein therapeutics. 

Today,  Novo  Nordisk  offers  the  world’s  most  widely  used  durable 
and  disposable  devices  for  insulin  and  GLP-1,  NovoPen®  4  and 
FlexPen®, and is currently introducing its latest innovations, NovoPen® 5 
and  FlexTouch®,  in  many  markets.  The  development  of  injection 
devices  is  based  on  extensive  studies  of  how  patients  experience 
their daily injections and what they want from their device. It is an 
area  where  Novo  Nordisk  can  make  a  difference  by  developing 
devices that are simple and user-friendly.

DEEP DISEASE UNDERSTANDING 
Serving people with diabetes for decades has given Novo Nordisk a 
deep  understanding  of  the  medical  needs  associated  with  this 
condition  and  of  what  it  takes  to  live  well  with  it.  Together  with 
strong  relationships  and  numerous  collaborations  with  external 
researchers  and  clinicians,  this  provides  a  solid  foundation  for  the 
company’s research, development and marketing activities. 

in  an 

EFFICIENT LARGE-SCALE PRODUCTION OF PROTEINS
A high-quality, cost-effective global manufacturing infrastructure is 
a  prerequisite  for  competing  successfully 
increasingly 
competitive pharmaceutical market. It also enables Novo Nordisk to 
make treatments available at very low prices in developing countries. 
Novo  Nordisk  has  a  global  production  set-up  with  facilities 
strategically located in five countries across four continents:
•   The  production  of  active  pharmaceutical  ingredients  (API)  is  a 
highly  specialised  process  that  takes  place  in  Denmark.  In  2014, 
Novo Nordisk acquired an existing biopharmaceutical API facility in 
New  Hampshire,  US,  and  expects  to  initiate  production  of 
haemophilia products for clinical purposes at the site in 2015.

•   The  production  of  diabetes  finished  products  takes  place  in  five 
countries: Denmark, France, the US, Brazil and China. Each of the 
strategic production sites are approved for and able to export to 
other markets. 

•   In addition, Novo Nordisk has a number of smaller manufacturing 

plants that support local demand in selected countries.

•   All  production  facilities  operate  under  one  global  quality 
management  system  with  centrally  deployed  standard  operating 
procedures for all involved employees. This ensures a uniform and 
high quality standard for all products delivered to patients across 
the world.

All  manufacturing  sites  have  ambitious  targets  and  performance 
measures  to  minimise  their  impact  on  the  environment.  These 
measures include energy and water consumption, CO2 emissions and 
waste generated during production processes.

PLANNING AND EXECUTING 
GLOBAL LAUNCHES OF NEW PRODUCTS
Due  to  the  high  and  increasing  costs  associated  with  developing, 
obtaining  approval  for  and  marketing  a  new  medicine,  most 
pharmaceuticals must be launched globally to optimise the return on 
investment.  And,  importantly,  such  launches  must  happen  over  a 
relatively short time so there is a reasonable period left before the 
product’s patents expire. Through the launches of Victoza® in mul-
tiple  markets  over  the  past  years,  Novo  Nordisk  has  refined  this 
capability, which is now being utilised in connection with the launch 
of Tresiba® and other products. 

BUILDING AND MAINTAINING 
A LEADING POSITION IN EMERGING MARKETS
Many years of experience have helped Novo Nordisk understand the 
needs of new markets and form partnerships with stakeholders to 
address  systemic  challenges  such  as  lack  of  awareness,  education, 
distribution and clinics. The company’s strategy has always been to 
establish a local organisation early – as soon as there are signs of a 
market developing – and to grow organically as the market develops. 
This has enabled Novo Nordisk to build a highly skilled sales force, 
long-term  relationships  and  a  sustainable  market  presence,  which 
are key reasons behind Novo Nordisk’s success in rapidly developing 
markets. Read more about Novo Nordisk’s five regions on pp 20–25.

THE NOVO NORDISK WAY

Novo Nordisk has a values-based management system formalised in 
the Novo Nordisk Way (see p 4). A key element of the Novo Nordisk 
Way is the Triple Bottom Line business principle, which was written 
into  the  company’s  Articles  of  Association  at  the  Annual  General 
Meeting in 2004. It states that Novo Nordisk ‘strives to conduct its 
activities  in  a  financially,  environmentally  and  socially  responsible 
way’.

The  Triple  Bottom  Line  business  principle  frames  Novo  Nordisk’s 
long-term strategy to be a sustainable business. It obligates everyone 
in the company to always consider how decisions and actions may 
affect  people,  communities  and  the  environment.  The  aim  is  to 
ensure  long-term  profitability  by  reducing  risks  caused  by  business 
activities, and to enhance the positive contributions to society from 
the company’s global operations. 

Working with a Triple Bottom Line requires systematic and respectful 
engagements with stakeholders to stay attuned to their interests and 
expectations.  This,  in  turn,  makes  the  company  more  adaptive  to 
changes  in  its  business  environment  and  offers  opportunities  for 
competitive  advantage.  Novo  Nordisk  proactively  engages  with 
stakeholders  to  address  global  and  systemic  challenges  that  could 
affect  the  company’s  success  in  the  long  term.  One  example  is  an 
active engagement in the framing of a new set of global sustainable 
development goals by the United Nations. 

OUR BUSINESS

19

RESPONSIBLE BUSINESS PRACTICES 
Novo  Nordisk  has  responsible  management  practices  in  place 
throughout the global organisation such as anti-corruption measures 
and  standards  for  business  ethics.  A  compliance  hotline  offers  an 
opportunity for employees and external stakeholders to confidentially 
report  suspected  misconduct  such  as  serious  non-compliance  with 
the Novo Nordisk Way, financial fraud, conflict of interest, corruption 
or other serious misconduct.

In  2014,  particular  focus  was  given  to  continued  due  diligence  to 
ensure  that  respect  of  human  rights  is  integrated  into  processes 
throughout  the  value  chain.  Moreover,  in  the  light  of  continued 
growth,  the  emphasis  is  placed  on  equipping  managers  with 
guidance  on  and  tools  for  how  to  make  decisions  that  consider 
impacts for people, communities and the environment, and seek to 
balance the interests of stakeholders with the company’s commercial 
objectives. 

Financial,  social  and  environmental  targets  for  performance  help 
steer  the  business  towards  sustainable  growth.  Read  more  on  p  9 
and pp 12–13.

CONTRIBUTIONS TO SOCIETY
Changing Diabetes® is Novo Nordisk’s commitment to prevent, treat 
and ultimately cure diabetes. It is both an obligation and a business 
opportunity for Novo Nordisk to engage in the fight against diabetes. 
The ambition is to break the ’Rule of Halves’ – to help ensure that 
people can live their lives to the full with diabetes, that people have 
access to quality care, that they are diagnosed, and that people at 
risk become aware of diabetes and what can be done to prevent or 
delay its onset. Read more on pp 28–29.

It  is  estimated  that  close  to  half  of  all  people  with  diabetes  are 
undiagnosed,  and  millions  are  left  untreated  and  in  poor  control.5 
Novo Nordisk’s strategy for Global Access to Diabetes Care addresses 
the  disparities  in  diabetes  care.  It  aims  to  provide  better  care  for 
those who need it and currently do not have access to it. Its main 
focus is on the two-thirds of the total diabetes population who live 
in low- and middle-income countries1 – countries that are ill-equipped 
to tackle the daunting human, social and economic impacts of the 
epidemic rise in diabetes prevalence. The long-term goal is to reach 
40 million people in 2020 with diabetes care products.

The company is engaged in the prevention of diabetes through the 
promotion of healthy living, and is working to improve awareness, 
diagnosis  and  treatment  of  diabetes.  An  example  is  the  World 
Diabetes Foundation, which Novo Nordisk founded in 2002 with the 
objective  to  support  prevention  and  treatment  of  diabetes  in 
developing  countries.  Read  more  on  worlddiabetesfoundation.org. 
Another example is from 2014, when Novo Nordisk launched Cities 
Changing Diabetes, a global initiative to fight diabetes in cities. Read 
more on pp 34–35.

THE STRATEGIC PLANNING PROCESS
Novo Nordisk’s Board and Management revisit the corporate 
strategy  each  year.  The  discussion  is  informed  by  10-year 
forecasts and scenarios prepared on the basis of trend analyses, 
market  data  and  information  about  current  and  emerging 
changes. The updated strategic plan, which is approved by the 
Board  each  year  in  June,  sets  the  long-term  priorities  and  is 
translated  into  annual  business  and  organisational  plans, 
Balanced  Scorecards  and  performance  targets  to  ensure 
efficient execution.

NOVO NORDISK 

AROUND
THE WORLD

In the United States, the average spending on healthcare is close to 9,000 US 
dollars per citizen. In some developing countries, it is less than 100 dollars.6 So of 
course there are huge differences in what countries’ healthcare systems offer their 
citizens and how they work. Having said that, the trends in how healthcare 
systems are developing are very similar all over the world.

Read more on the following pages.

(+11%)

Sales in North America

DKK billion

50

40

30

20

10

0

2010 2011 2012 2013 2014

KEY DIABETES FACTS

North 
America

Europe

International 
Operations

Region 
China**

Japan 
& Korea

Number of people with diabetes (million)*

Diagnosis rate*

Diabetes prevalence*

  * The 2014 data are based on IDF Atlas, 6th Edition 2014 revision.
 ** Data from IMS Health, IDF and The World Bank include China only.

29

72%

11%

34

66%

8%

215

53%

8%

99

47%

9%

10

46%

8%

21

50

Sales in Europe
40
DKK billion

30

20

10

0

(+0%)

2010 2011 2012 2013 2014

50

40
Sales in International 
Operations
30
DKK billion

20

10

0

(+4%)

2010 2011 2012 2013 2014

50

40

30

Sales in Region China
20
DKK billion

(+13%)

2010 2011 2012 2013 2014

10

0

50

40

30

Sales in Japan & Korea
20
DKK billion

10

0

(–8%)

2010 2011 2012 2013 2014

Cameron Hubbard lives in the US 
and was diagnosed with type 1 
diabetes when he was six years old. 

ORGANISATION
Novo  Nordisk  is  a  firm  believer  in 
having  wholly  owned  affiliates  and 
expanding  them  organically  as  the 
market develops. While other pharma-
ceutical  companies  may  build  a 
presence  through  the  acquisition  of 
local  companies,  joint  ventures  or 
rented  sales  forces,  Novo  Nordisk 
prefers  to  hire  its  own  people  and 
train them to become the best. This is 
also  seen  as  the  best  way  to  convey 
and  preserve  a  strong  company 
culture.

CREATING VALUE 
FOR CUSTOMERS 
Novo  Nordisk  markets  its  products 
the  same  way  globally  by  sharing 
clinical knowledge about the products 
with  doctors,  so  that  they  can  make 
an  informed  choice  about  whether 
these  products  are  right  for  their 
patients.  At  the  same  time,  payers 
and  administrators  –  typically  public 
health  systems  and  private  health 
plans  –  are  presented  with  evidence 
about  the  cost-efficiency  of  the 
products, in order to make informed 
decisions 
and 
reimbursement.  Moreover,  Novo 
supports 
Nordisk  organises  and 
education of healthcare professionals 
in managing diabetes, and engages in 
activities  aimed  at  improving  aware-
ness, prevention and diagnosis of the 
disease.

pricing 

about 

Kåre Schultz is Novo Nordisk’s president 
and  chief  operating  officer.  In  this 
capacity he is in charge of the company’s 
operations in 180 countries. He sees the 
same trends in almost all the countries 
he visits in the course of a year.

“It’s  becoming  more  difficult  to  get  market 
access  for  new  products,  the  interactions 
between  the  industry  and  healthcare  pro-
fessionals are becoming heavily regulated, and 
the battle with competitors for ‘share of voice’ 
and  market  share  just  gets  tougher  and 
tougher. That’s the short version,” says Kåre 
Schultz.

All over the world, payers – governments and 
insurance  companies  representing  employers 
–  try  to  limit  the  growth  in  healthcare  costs 
that  follow  from  ageing  populations  and 
demands for higher quality of care. Drug prices 
and reimbursement are often among the first 
areas to be targeted by such efforts. In the US 
and other countries where large parts of the 
market are based on free pricing, this leads to 
tougher  rebate  negotiations  with  the  large 
purchasing  organisations.  In  Europe,  where 
healthcare  is  largely  government-funded,  a 
wide array of measures are taken to limit prices 
and restrict reimbursement. Obtaining market 
access  in  Europe  on  conditions  that  offer  a 
reward for the investments made in research 
and development has become a complicated 
affair. 

However, Kåre Schultz does not agree with the 
widespread notion that the business model of 
the  pharmaceutical  industry  is  undergoing 
fundamental changes as a result. “Our business 
model  and  reason  for  being  is,  and  will 
continue  to  be,  developing  new  and  better 
medical treatments and making them available 
to  the  patients  who  need  them.  What  has 
changed is that the market access hurdle has 
become higher and that there are stricter rules 
and  regulations  governing  how  the  industry 
may interact with healthcare professionals. In 
response we are strengthening market access 
capabilities  throughout  the  company,  so  that 
we  are  better  able  to  demonstrate  the  cost-
efficiency of our new medicines, and we have 
implemented  comprehensive  programmes 
aimed at ensuring we are in compliance with 
regulations.  But  these  are  tactical  measures, 
not  a  fundamental  change  of  our  business 
model.”

Despite  the  pressures  on  the 
industry,  
Kåre  Schultz  remains  convinced  that  the 
pharmaceutical companies that prove capable 
of developing new and better products will be 
in business for many years to come. “Ultimately 
this industry, like other industries, is driven by 
supply  and  demand.  And  the  demand  for 
better treatment options will only increase as 
more  people  in  developing  countries  get 
access to healthcare as economies grow.”

The  following  pages  present  an  overview  
of  Novo  Nordisk’s  business  in  the  five  
regions into which it has organised its global 
operations.

COMPETITORS
In  its  all-important  insulin  market, 
Novo Nordisk’s main competitors are 
the  same  all  over  the  world:  Eli  Lilly 
and Sanofi. In addition, there are local 
competitors in some countries such as 
China  and  India.  However,  they  are 
not  innovation-based  and  primarily 
offer  human  insulin.  So  far,  these 
companies have not been able to gain 
significant market shares.

In  the  biopharmaceuticals  business, 
Novo Nordisk faces competition from 
a  broader  group  of  pharmaceutical 
companies, in some markets including 
producers  of  biosimilar  medicines 
(products  that  are  similar  but  not 
identical  to  an  original  medicine).  So 
far,  biosimilar  competition  has  not 
had  a  dramatic  impact  on  the  busi-
ness, which has continued to grow at 
a global level. 

Sona Rastogi works in 
Global Marketing as 
global product manager. 

 NORTH AMERICA

The  North  American  region  consists  of  the 
US and Canada and is Novo Nordisk’s largest 
in  terms  of  sales.  Novo  Nordisk  has  expe-
rienced  tremendous  growth  in  the  US  in 
recent  years.  Since  2010,  sales  in  North 
America  have  grown  from  23.5  billion 
Danish  kroner  (4.3  billion  US  dollars)  to  43 
billion kroner (7.8 billion US dollars) in 2014. 
Sales in the US account for more than 90% 
of  the  region’s  total  sales.  In  the  same 
period,  Novo  Nordisk’s  organisation  in  the 
US,  including  research,  development  and 
production, has grown from close to 4,500 
employees to more than 6,500. 

The  main  drivers  of  sales  have  been  –  and 
continue  to  be  –  the  portfolio  of  modern 
insulin  and  Victoza®.  In  2014,  sales  of 
diabetes care products increased by 11% in 
local  currencies  in  North  America.  This 
reflects continued market penetration by the 
modern insulins, especially Levemir®, and 20% 
growth  in  sales  of  Victoza®,  measured  in 
local  currencies.  Sales  of  biopharmaceut-
icals  –  NovoSeven®  and  Norditropin®  being 
the  main  products  –  grew  by  9%  in  2014, 
measured in local currencies. Norditropin® in 
particular did well, due to both the FlexPro® 
injection device and the very comprehensive 
support  programmes  that  Novo  Nordisk 
offers  both  healthcare  professionals  and 
patients.

A COMPLEX HEALTHCARE SYSTEM
The  US  healthcare  system  is  complex  as  it 
involves  multiple  payers  and  intermediaries 
with complex interactions. Roughly half of all 
Americans  are  insured  by  their  employers 
and  one-third  through  public  programmes 
such  as  Medicare  and  Medicaid,  while 
around 15% are uninsured.7 The number of 
people insured through public programmes 
is  expected  to  grow,  while  the  number  of 
uninsured is expected to drop in the coming 
years,  among  other  reasons  due  to  the 
Affordable Care Act, which is currently being 
implemented. To manage the purchase and 
delivery  of  healthcare,  employers  and  the 
government  contract  with  intermediaries 
such  as  health  plans  and  pharmacy  benefit 
managers  (PBMs).  These  are  often  referred 
to as ‘payers’, but are in most cases managers 
of healthcare costs on behalf of payers. 

Health plans contract with providers such as 
physician,  hospital  and  pharmacy  networks 
to provide the required service. They provide 
different  levels  of  coverage  based  on  the 
payers’  willingness  to  pay  for  selected 
services  for  their  employees.  A  PBM  is  an 
intermediary that contracts with payers and 
health  plans  to  manage  the  pharmacy 
benefit for a specific population. The health 
plans use various methods for managing the 
use  and  cost  of  pharmaceuticals.  Among  
the  most  widely  used  interventions  are  
generic  substitution,  quantity  limits,  prior 
authorisation  (which  means  that  a  medi-

cation  will  only  be  covered  under  certain 
conditions and subject to individual approval 
by  the  health  plan)  and  tightly  controlled 
Preferred Drug Lists.

The managed care segment has seen several 
mergers  and  acquisitions  in  recent  years, 
which  have  led  to  fewer,  more  powerful 
players. As a result rebate negotiations have 
become  tougher  for  the  pharmaceutical 
industry.  Contracts  are  generally  of  shorter 
duration  than  previously  and  often  have 
price protection mechanisms built in, which 
means that list price increases automatically 
trigger an increased rebate level. 

Another  trend  of  note  is  the  increasing 
number  of  people  obtaining  coverage 
through  Medicare  Part  D.  The  rebates  that 
pharmaceutical  companies  must  offer  for 
these  contracts  are  in  general  significantly 
higher  than  for  private  market  contracts. 
Together  these  developments  mean  that 
Novo  Nordisk  expects 
the  US  price 
environment to become more challenging.

GROWING MARKET 
FOR DIABETES PRODUCTS
Novo Nordisk holds around 29% of the total 
US market for diabetes care medications and 
37%  of  the  insulin  market,  measured  in 
value.  The  insulin  market  is  expected  to 
continue  growing  in  volume  in  the  coming 
years due to the increasing number of people 
with  diabetes,  many  of  whom  will  require 
insulin treatment. Moreover, in the US, only 
around 46% of insulin volume is delivered in 
a pen system, while the figure is more than 
95%  in  Europe.  This  means  there  is  still 
significant  potential  to  upgrade  treatment  
in  the  US.  In  2014,  Novo  Nordisk  launched 
the  basal  insulin  Levemir®  in  its  newest  
pen  system,  FlexTouch®,  which  has  helped 
Levemir®  grow  its  share  of  total  scripts  for 
basal insulins to an all-time high of 23%. 

The US GLP-1 market growth decelerated in 
2014, mainly due to competition from a new 
class  of  diabetes  drugs,  SGLT-2s.  The  GLP-1 
segment’s  value  share  of  the  total  diabetes 
care  market  was  stable  at  around  8%  in 
2014. Victoza® is market leader in the GLP-1 
segment  with  a  69%  value  market  share 
compared to 67% in 2013. 

It is Novo Nordisk’s ambition to consolidate 
its leadership position in the diabetes market 
by  driving  volume  growth  of  Levemir®, 
NovoLog® (NovoRapid®) and Victoza®. 

PREPARING FOR A NEW MARKET
Novo  Nordisk’s  US  affiliate  is  preparing  to 
enter a new market for the medical treatment 
of obesity with Saxenda® (liraglutide 3 mg), 
which  was  filed  for  regulatory  review  with 
the US Food and Drug Administration (FDA) 
in December 2013 and was approved by the 
FDA  in  December  2014.  Read  more  about 
obesity on pp 36–37.

OUR BUSINESS

23

DEVELOPMENTS TO LOOK OUT FOR
Tresiba®  (insulin  degludec)  is  key  to  Novo 
Nordisk’s  growth  in  the  coming  years.  In 
February  2013,  the  FDA  requested  more 
data on the cardiovascular safety profile of 
Tresiba® before it could complete its review 
of Novo Nordisk’s application. In response, 
Novo Nordisk is conducting a cardiovascular 
outcomes  trial,  DEVOTE.  During  the  first 
half  of  2015,  Novo  Nordisk  will  decide 
whether to submit the result of an interim 
analysis to the FDA.

Other  factors  that  may  have  an  impact  on 
the  insulin  market  pertain  to  Sanofi’s  basal 
insulin  product,  insulin  glargine,  which  will 
lose US patent protection in 2015. Sanofi is 
developing  a  new  formulation  of  insulin 
glargine,  and  Eli  Lilly  has  submitted  a 
biosimilar  version  of  insulin  glargine  for 
regulatory  approval.  However,  Sanofi  has 
sued  Lilly  for  alleged  patent  infringement. 
How, and to what extent, these events will 
change the market dynamics is not possible 
to predict at present. In the GLP-1 segment, 
two  new  products  entered  the  market  in 
2014.  This  will  increase  competition  in  the 
GLP-1 segment, but may also help revitalise 
growth of the segment. 

 EUROPE

Europe  is  Novo  Nordisk’s  second-largest 
region  in  terms  of  sales.  Sales  growth  has 
been  modest  in  recent  years  –  in  the  low 
single-digit range. To a large extent, this is a 
result  of  the  depressed  economy  in  many 
European  countries  in  the  wake  of  the 
financial crisis. This has led governments to 
implement  cost-cutting  measures,  both 
through  price  cuts  on  medicines  and  by 
limiting  access  to  new  medicines.  Tresiba® 
has  been  affected  by  such  measures  in 
countries such as the UK and Denmark. 

In  2014,  Novo  Nordisk’s  sales  of  diabetes 
care products in Europe increased by 1% in 
local currencies. Sales of insulin and protein-
related products in Europe were unchanged. 
The  development  reflects  a  contracting 
premix insulin segment and declining human 
insulin sales, which are only partly offset by 
the penetration of Tresiba® and the continued 
progress of NovoRapid®. The use of devices 
for insulin injections is very high, with 96% 
of Novo Nordisk’s insulin volume being used 
in devices, primarily NovoPen® and FlexPen®.

Sales  of  Victoza®  increased  by  7%  in  local 
currencies. Sales growth was primarily driven 
by  Germany  and  Spain.  The  GLP-1  class’s 
share  of  the  total  diabetes  care  market  in 
value  increased  to  8.0%  compared  with 
7.6% in 2013. Victoza® is the GLP-1 market 
leader with a value market share of 78%.

There are no signs of a return to significantly 
higher  sales  growth  rates  in  the  coming 
years  as  government  cost-cutting  measures 
are  expected  to  continue.  Moreover,  the 
diabetes market is well developed, diagnosis 

CONTINUED

NOVO NORDISK ANNUAL REPORT 2014

24

OUR BUSINESS

rates  are  high,  birth  rates  low  and  Novo 
Nordisk already has an insulin market share 
of  48%  measured  by  volume.  This  means 
there are limits as to how much Novo Nordisk 
can grow in Europe.

increased by 14% in local currencies, driven 
by  all  three  modern  insulins.  Moreover, 
Tresiba®, which has now been launched in 10 
countries  in  the  region,  has  been  well 
received. 

are being rolled out to smaller cities and rural 
areas. 

In  2014,  Novo  Nordisk’s  sales  of  diabetes 
care products in Region China increased by 
13%  in  local  currencies.  The  sales  growth 
was  driven  by  all  three  modern  insulins, 
while  sales  of  human  insulins  only  grew 
modestly. Currently, 98% of Novo Nordisk’s 
insulin  volume  in  China  is  used  in  devices, 
primarily  the  durable  device  NovoPen®.  In 
China  the  GLP-1  class  is  generally  not 
reimbursed and represents 0.7% of the total 
diabetes care market. Victoza® holds a GLP-1 
value market share of 58%. 

The  Chinese  government  is  implementing 
widespread reforms of the healthcare system 
with a view to extending both its reach and 
quality  and,  as  in  many  other  countries, 
several  measures  are  being  taken  to  limit 
spending  on  pharmaceuticals.  One  way  to 
do  this  is  by  creating  lists  of  essential 
pharmaceuticals  that  are  purchased  from 
companies in large quantities at low prices. 
Pharmaceuticals  on  this  list  are  primarily 
older  products  that  have  gone  off  patent, 
such as human insulin. However, there is also 
a  growing  market  for  newer  and  higher-
priced pharmaceuticals in China as both the 
health awareness and the purchasing power 
of  many  Chinese  families  increase.  Modern 
reimbursed  widely.  Novo 
insulins  are 
Nordisk’s  growth  in  the  coming  years  is 
expected  to  primarily  come  from  the  port-
folio  of  modern 
insulins  and  Victoza®. 
Growth  is  partly  driven  by  the  continuing 
expansion  of  the  company’s  reach  into  an 
increasing number of county hospitals, and 
from Victoza®.

Currently,  61%  of  Novo  Nordisk’s  insulin 
volume in the major private markets is used 
in  devices.  Novo  Nordisk’s  insulin  volume 
market  share  is  around  55%.  Victoza®  is 
becoming an increasingly important product 
in  International  Operations.  Sales  grew  by 
16%  measured  in  local  currencies  in  2014 
and the product was marketed in 38 coun-
tries by the end of 2014.

The GLP-1 class’s share of the diabetes care 
market in value has contracted to 2.3% from 
2.6% in 2013. This reflects a declining share 
for the GLP-1 class in Brazil following strong 
initial  penetration.  Victoza®  is  the  GLP-1 
market leader across International Operations 
with a value market share of 76%.

Growth  in  International  Operations  will 
continue  to  be  driven  by  the  increasing 
number  of  people  with  diabetes  in  the 
region  and  the  fact  that  more  of  them  will 
have  access 
treatment  as 
to  medical 
economies  develop.  Novo  Nordisk’s  key 
priorities are to increase the use of modern 
insulins,  launch  Tresiba®  in  more  countries, 
continue the roll-out of Victoza® and ensure 
that  more  people  are  treated  with  insulin 
sooner  than  is  the  case  today.  To  support 
growth,  Novo  Nordisk  is  expanding  its 
organisation  in  many  of  the  key  growth 
markets and making significant investments 
in  building  healthcare  capacity  within 
diabetes.

 REGION CHINA

 JAPAN & KOREA

With  sales  of  8.1  billion  Danish  kroner  in 
2014  and  average  annual  sales  growth  of 
around  16%  since  2010,  China  has  been  a 
major contributor to Novo Nordisk’s growth 
in  recent  years.  This  is  predicted  to  be  the 
case in the coming years too, partly due to 
the rapidly increasing number of people with 
diabetes  in  China.  According  to  the  latest 
estimates  from  the  International  Diabetes 
Federation,  more  than  99  million  people  in 
China  have  diabetes  today.1  With  China’s 
economic growth comes urbanisation, with 
urbanisation come sedentary lifestyles – and 
diabetes  follows.  This  is  the  same  pattern 
seen  in  other  rapidly  developing  countries, 
but on a much larger scale in a country with 
an ageing population of 1.3 billion.8

On  top  of  this,  there  is  another  challenge. 
Twenty years ago, very few doctors in China 
knew how to treat diabetes, and outside the 
bigger cities this is often still the case. Novo 
Nordisk established its own affiliate in China 
in 1994 and, to this day, the company’s main 
focus has therefore been to educate doctors 
and  patients 
in  proper  diabetes  care, 
including how to use insulin effectively and 
safely.  While  these  initiatives  primarily  took 
place in the biggest cities at first, today they 

With  a  52%  market  share  measured  in 
volume,  Novo  Nordisk  is  the  clear  insulin 
market  leader  in  Japan.  The  use  of  devices 
remains  high  in  Japan,  with  98%  of  Novo 
Nordisk’s  insulin  volume  being  used  in 
devices, primarily FlexPen® and FlexTouch®. In 
2014, Novo Nordisk’s sales of diabetes care 
products in Japan & Korea decreased by 2% 
in  local  currencies.  This  reflects  a  declining 
Japanese  insulin  volume  market  and  chal-
lenging underlying market dynamics, which 
are  partly  offset  by  the  strong  uptake  of 
Tresiba®.  Tresiba®  was  launched  in  March 
2013  with  broad  market  access.  Since  then 
Tresiba®  has  steadily  expanded  its  share  of 
the  basal  insulin  market  in  Japan  and  now 
represents 26% of this market measured in 
monthly value market share. 

Novo  Nordisk  expects  very  little  growth 
in  Japan  in  the  coming  years  due  to  price 
reductions  and  the  overall  low  growth  of 
the  total  insulin  market.  In  2015,  the  focus 
will be on the further penetration of Tresiba® 
and NovoEight® (turoctocog alfa). The latter 
product, which is indicated for treatment of 
haemophilia  A,  was  launched  in  2014  and 
has been well received.

The  key  to  accelerated  growth  is  primarily 
expected  to  be  Tresiba®  as  it  becomes 
available  to  more  patients,  and  Xultophy®, 
the  fixed  combination  of  insulin  degludec 
(Tresiba®) and liraglutide (Victoza®) for treat-
ment  of  type  2  diabetes.  Xultophy®  was 
launched in Switzerland in January 2015 and 
will  be  rolled  out  in  more  countries  during 
the year. Moreover, sales of NovoEight® are 
expected  to  contribute  to  growth  as  the 
product  gains  share  in  the  market  for 
haemophilia A products.

Saxenda® (liraglutide 3 mg) for treatment of 
obesity received a positive opinion from the 
European  Medicines  Agency’s  expert  com-
mittee  (CHMP)  in  January  2015.  Based  on 
this,  approval  by  the  EU  Commission  is 
expected during the spring of 2015 following 
which Saxenda® will be launched in the first 
European countries.

  INTERNATIONAL 
OPERATIONS

imagination,  though. 

With  sales  of  12.5  billion  Danish  kroner  in 
2014  and  average  annual  sales  growth  of 
around  12%  since  2010, 
International 
Operations  continues  to  be  Novo  Nordisk’s 
main  contributor  to  growth  after  North 
America.  Thinking  of  International  Oper-
ations  as  one  business  region  requires  a 
stretch  of  the 
It 
encompasses  153  countries  all  over  the 
world  with  more  than  4.6  billion  people  – 
Latin  America,  Africa,  the  Middle  East,  the 
Gulf,  most  of  Asia,  Australia,  Oceania  and 
New  Zealand.  A  region  of  extraordinary 
diversity,  it  covers  some  of  the  world’s 
poorest  countries  and  some  of  the  richest. 
This means that Novo Nordisk must be able 
to meet demand for both standard therapy 
in the form of human insulin in vials at very 
low  prices  and  advanced  modern  insulin 
products 
in  sophisticated  pen  systems, 
which are sold at prices similar to those seen 
in Europe and the US.

Within many of the countries in International 
Operations,  there  is  both  a  public  and  a 
private  market.  In  most  cases  the  public 
market only reimburses use of human insulin 
vials,  while  the  private  market  primarily 
comprises modern insulin paid for by people 
who either have private insurance or can pay 
out  of  their  own  pockets.  What  these 
countries  have  in  common  is  that  the 
incidence of diabetes is increasing, and many 
of  them  are  enjoying  economic  growth 
above  what  is  being  seen  in  the  western 
world. This means they can afford to extend 
the  reach  and  quality  of  their  healthcare 
systems. 

In  2014,  Novo  Nordisk’s  sales  of  diabetes 
care  products  in  International  Operations 

NOVO NORDISK ANNUAL REPORT 2014

MODERN INSULINS 
Global value market share by brand in its 
respective insulin segment*

 •  NovoMix®
 •  NovoRapid®
 •  Levemir®

%

*  Levemir® in the long-acting segment, NovoRapid® in the 
rapid-acting segment and NovoMix® in the dual-release 
segment.

DIABETES CARE 
Value market share by geographic region

 •  North America
 •  Europe
 •  International Operations
 •  Region China
 •  Japan & Korea

%

Ngan Chu Kim 
is a Novo Nordisk sales 
representative in 
Ho Chi Minh City, Vietnam.

KEY REGIONAL FACTS

Population (million)*

North 
America

351

Europe

540

GDP per capita (USD)*

52,924

35,697

Healthcare spend per capita (USD)*

8,578

3,375

Physicians per 1,000 people*

Novo Nordisk total sales (DKK billion)

Insulin value market share**

Insulin volume market share**

2.4

43.1

37%

37%

3.3

20.1

46%

48%

International 
Operations

Region 
China***

Japan & 
Korea

4,635

4,547

269

1.0

12.5

47%

55%

1,365

6,972

320

1.9

8.0

55%

58%

178

35,054

3,889

2.3

4.9

52%

49%

* The World Bank. ** IMS Health, IMS MIDAS Customized Insights, November 2014. *** Data from IMS Health, IDF and The World Bank include China only.

20102011201220132014020406080201020112012201320140102030402626

OUR BUSINESS

PIPELINE OVERVIEW

DIABETES AND OBESITY CARE

Compound

Indication

Description

Phase 1

Phase 2

Phase 3

Filed/
regulatory 
approval

          Diabetes

Tresiba® 
(insulin degludec)
NN1250

Type 1 and 2 
diabetes

A  new-generation  once-daily  basal  insulin  analogue  with  a 
duration of action beyond 42 hours and a flat and stable action 
profile that compared with insulin glargine reduces the rate of 
hypoglycaemia  and  increases  dosing  flexibility  when  needed. 
Launched in the EU, Japan and other markets. Additional data 
required by the US FDA are being generated for the planned 
resubmission.

Ryzodeg® 
(insulin degludec 
and insulin aspart)
NN5401

Type 1 and 2 
diabetes

A soluble coformulation of the basal analogue insulin degludec 
(Tresiba®) and insulin aspart (NovoRapid®, or NovoLog® in the 
US, a rapid-acting mealtime insulin), which reduces the risk of 
hypoglycaemia compared with premix insulin. Approved in the 
EU, Japan and other markets. Additional data required by the 
US FDA are being generated for the planned resubmission.

Type 2 
diabetes

A  combination  of  insulin  degludec  and  liraglutide  in  a  once-
daily single injection. Approved in the EU.

Xultophy®
(a fixed combination 
of insulin degludec 
and liraglutide)
NN9068

Faster-acting 
insulin aspart 
NN1218

Type 1 and 2 
diabetes 

Faster-acting insulin aspart is insulin aspart in a new formulation 
designed to accelerate the onset of action with the potential 
for improved meal-time glucose control.

Type 2 
diabetes

Type 1 
diabetes

Type 2 
diabetes

Type 2 
diabetes

Type 2 
diabetes

A  once-weekly  GLP-1  analogue  intended  to  offer  the  clinical 
benefits of a GLP-1 analogue with less frequent injections.

Liraglutide,  a  once-daily  GLP-1  analogue,  intended  to  offer 
clinical benefits as adjunct to insulin therapy in type 1 diabetes.

A  long-acting  oral  GLP-1  analogue  intended  as  once-daily 
tablet treatment.

A  long-acting  oral  GLP-1  analogue  intended  as  once-daily 
tablet treatment.

A  long-acting  oral  GLP-1  analogue  intended  as  once-daily 
tablet treatment.

Type 1 and 2 
diabetes

A long-acting basal insulin analogue intended for once-weekly 
dosing.

Type 1 and 2 
diabetes

A  long-acting  basal  insulin  analogue  intended  for  daily 
administration.

Type 1 and 2 
diabetes

A  long-acting  oral  basal  insulin  analogue  intended  as  once-
daily tablet treatment.

Semaglutide 
NN9535

LATIN T1D
NN9211

OG217SC
NN9924

OG987GT
NN9926

OG987SC
NN9927

LAI287
NN1436

LAI338
NN1438

OI338GT
NN1953

Phase 1

Studies in a small group (usually 10–100) of healthy volunteers, and sometimes 
patients, to investigate how the body handles, distributes and eliminates new 
medication and establish maximum tolerated dose.

NOVO NORDISK ANNUAL REPORT 2014

Phase 2

Studies  of  various  dose  levels  in  a  larger  group  of  patients  (usually  100–
1,000) to learn about the new medication’s effect on the condition and its 
side effects. In phase 2, clinical trials are carried out to evaluate efficacy (and 
safety) in specified populations of patients. The outcome of phase 2 trials is 
clinical proof of concept and the selection of dose for evaluation in phase 3 
trials.

OUR BUSINESS

2727

Compound

Indication

Description

Phase 1

Phase 2

Phase 3

Filed/
regulatory 
approval

          Obesity

Saxenda®
(liraglutide 3 mg)
NN8022

Obesity

A  once-daily  GLP-1  analogue  for  use  as  adjunct  to  lifestyle 
changes  offering  weight  loss  for  people  with  obesity  or 
overweight in combination with weight-related comorbidities. 
Approved in the US and under regulatory review in the EU and 
a number of other countries.

NN9838

Obesity

A  novel  long-acting  amylin  analogue  intended  for  treatment 
of obesity.

G530L
NN9030

Obesity

A  novel  glucagon  analogue,  which  in  combination  with  lira-
glutide is intended for treatment of obesity.

BIOPHARMACEUTICALS

          Haemophilia

N8-GP
NN7088

N9-GP
NN7999

Haemophilia A A  glycoPEGylated  long-acting  recombinant  coagulation  factor 

VIII intended to offer prophylaxis and treatment of bleeds.

Haemophilia B A  glycoPEGylated  long-acting  recombinant  coagulation  factor 

IX intended to offer prophylaxis and treatment of bleeds.

Concizumab 
NN7415

Haemophilia 
A, B and with 
inhibitors

A monoclonal antibody against Tissue Factor Pathway Inhibitor 
(TFPI)  intended  for  bleeding  prevention  after  subcutaneous 
administration.

          Growth disorders

NN8640

Growth 
disorders

A once-weekly human growth hormone.

Read more at novonordisk.com/investors and clinicaltrials.gov.

2015 KEY MILESTONES 

Tresiba®

Faster-acting 
insulin aspart

LATIN T1D

DEVOTE interim analysis

Remaining phase 3a results

All phase 3a results

Semaglutide

First phase 3a results

OG217SC

Phase 2 results

Phase 3

Filed/regulatory approval

Studies in large groups of patients (usually 1,000–3,000) comparing a new 
medication  with  a  commonly  used  drug  or  placebo  for  both  safety  and 
efficacy.  Phase  3a  covers  trials  conducted  after  efficacy  is  demonstrated 
and prior to regulatory submission. Phase 3b covers clinical trials completed 
during  and  after  regulatory  submission.  In  small  therapeutic  areas  such  as 
haemophilia,  regulatory  guidelines  may  allow  the  design  of  single-arm 
therapeutic  confirmatory  trials  or  trials  that  compare  against  eg  historical 
control instead of existing treatment or placebo.

The  phase  in  which  a  product  is  undergoing  regulatory  authority  review. 
Products listed under this phase are currently under regulatory review in at 
least one of the triad markets: the US, the EU and Japan.

NOVO NORDISK ANNUAL REPORT 2014

POTENTIAL 
COMPLICATIONS 
OF UNCONTROLLED 
DIABETES

AMPUTATION
Diabetes is a leading  
cause of non-traumatic  
lower-limb amputations

TOTAL KIDNEY FAILURE
Total kidney failure is  
three times as likely

HEART ATTACK
Heart attack is three times as 
likely and heart disease is up 
to four times as likely

STROKE
Strokes are up to 
four times as likely

BLINDNESS
Diabetes is a leading 
cause of blindness

WHAT IS DIABETES?
Diabetes affects the way the body uses food 
for growth and energy. There are two main 
forms of diabetes: type 1 and type 2. Type 1 
diabetes  is  a  lifelong  autoimmune  disease 
that  develops  when  the  body  produces  an 
immune  response  against  its  own  cells, 
destroying  the  insulin-producing  beta  cells 
in  the  pancreas.  As  a  result,  the  pancreas 
stops  producing  insulin,  often  –  but  not 
always – at a young age. Far more common 
is  type  2  diabetes,  which  accounts  for 
around  90%  of  all  people  with  diabetes9 
and is caused by a combination of lifestyle 
and  genetic  factors.  People  with  type  2 
diabetes may still produce their own insulin, 
but the amount is insufficient to restore the 
balance  of  glucose  in  the  blood  and  will 
often decrease over time, and the insulin is 
not  used  effectively  by  the  body.  Most  of 
the  long-term  health  complications  asso-
ciated with diabetes are due to persistently 
high blood glucose levels, which can cause 
damage to the kidneys, neurological system, 
cardiovascular  system,  retina  and  feet  and 
legs through effects on both large and small 
blood vessels. 

HOW IS DIABETES TREATED?
People  with  type  1  diabetes  need  to  start 
taking insulin as soon as they are diagnosed 
and  must  continue  to  do  so  for  the  rest  of 
their  lives.  People  with  type  2  diabetes  
need  different  treatments  as  the  disease 
progresses. Initially, lifestyle changes, includ-
ing diet and exercise, and one or more oral 
medicines  may  be  sufficient.  If  treatment 
goals are not met, medicines such as GLP-1 
therapy  or  basal  insulin  (long-acting  insulin) 
may  be  added  to  better  balance  the  blood 
glucose  level  round  the  clock.  If  treatment 
targets are still not achieved, intensive insulin 
treatment may be necessary. This may include 
adding a rapid-acting insulin at mealtimes, in 
addition to a basal insulin, to counter the rise 
in  glucose  that  follows  a  meal.  In  total, 
approximately  45–50  million  people  world-
wide are using insulin.4 A significant challenge 
in  managing  diabetes  with  insulin  is  to 
maintain  appropriate  blood  glucose  levels, 
adjusting  insulin  dosing  as  necessary  to 
balance  the  impact  of  food  and  exercise  to 
avoid  either  high  blood  glucose 
levels 
(hyperglycaemia),  which  can  lead  to  long-
term  complications  such  as  blindness  and 
amputations,  or  low  blood  glucose  levels 
(hypoglycaemia), which can lead to seizures, 
unconsciousness or, in rare cases, death.

THE ‘RULE OF HALVES’
According  to  the  Rule  of  Halves5,  only  around  6%  of  people  with  diabetes  live  
a life free from diabetes-related complications.

Of the 
estimated 
387 million 
people with 
diabetes

About 
50% are 
diagnosed*

Of whom 
about 50% 
receive 
care*

Of whom 
about 50% 
achieve 
treatment 
targets*

Of whom 
about 50% 
achieve 
desired 
outcomes*

Diabetes

Diagnosed

Receive care

Achieve  
treatment 
targets

Achieve 
desired  
outcomes

* Actual rates of diagnosis, treatment, targets and outcomes vary in different countries.

29

THE
CHALLENGE
OF CHANGING DIABETES

387 million people in the world have diabetes today 
– a number predicted to grow to around 592 million by 2035. 
No wonder it has been called an emergency in slow motion.

its 

On World Diabetes Day, 14 November 2014, 
the  International  Diabetes  Federation  (IDF) 
announced 
latest  forecast  for  how 
diabetes  will  develop  in  the  coming  years: 
IDF estimates that 387 million people in the 
world  have  diabetes  today  and  that  the 
number will grow to around 592 million by 
2035.1  77%  of  the  total  number  affected 
live  in  low-  and  middle-income  countries, 
where  the  pandemic  is  gathering  pace  at 
alarming  rates  due  to  the  lifestyle  changes 
associated  with  economic  growth  and 
urbanisation.1

Just  as  worrying  is  the  fact  that  very  few 
people  with  diabetes  will  have  a  life  free 
from  diabetes-related  complications.  The 
situation  can  best  be  illustrated  by  what 
has become known as the ‘Rule of Halves’5 
(see  opposite  page).  It  illustrates  that  only 
half  of  the  many  millions  of  people  with 
diabetes  have  been  diagnosed.  Of  those 
who  are  diagnosed,  only  half  receive 
treatment  from  a  qualified  healthcare 
professional  and,  again,  just  half  of  these 
people achieve their treatment targets. Yet 
it  does  not  end  there.  Only  half  of  this 
relatively  small  group  actually  achieve  the 
desired  outcome  and  live  a  life  free  from 
diabetes-related complications. 

REGIONAL DIFFERENCES
The  Rule  of  Halves  estimates  a  global 
average.  For  some  countries,  for  example 
Vietnam,  Kenya  and  China, diagnosis  rates 
are  even  lower  than  50%.1  For  some, 
treatment  may  be  almost  non-existent, 
while  in  other  countries  a  key  issue  is  that 
even those people who are diagnosed and 
treated do not reach their treatment targets 

and therefore have a high risk of developing 
complications. 

Findings  from  a  landmark  study  in  the  UK 
showed that reducing blood sugar levels by 
approximately  1%  may  reduce  diabetes-
related  deaths  by  more  than  20%  and 
reduce  microvascular  complications  by 
nearly  40%.10  Microvascular  complications 
include  diabetic  retinopathy,  which  causes 
more  than  12,000  cases  of  blindness 
annually in the US alone.11 

CANNOT BE IGNORED
In  human  as  well  as  financial  terms,  the 
burden of diabetes is high, being a factor in 
4.9 million deaths and accounting for some 
612  billion  US  dollars1  in  health  spending 
(11%  of  the  total  spend  worldwide)12  in 
2014, according to the IDF. 

What  all  countries  have  in  common  is  that 
the  diabetes  pandemic  cannot  be  ignored. 
From  both  the  human  and  economic 
perspective,  it  is  important  that  countries 
have  a  plan  for  how  to  address  their  own 
Rule  of  Halves  with  a  view  to  minimising 
both  the  personal  strains  and  the  financial 
burdens of diabetes.

Novo Nordisk is working with governments 
and  non-governmental  organisations 
in 
many  countries  to  help  address  these 
challenges – often with the participation of 
the  World  Diabetes  Foundation,  an  inde-
pendent  non-profit  organisation  estab-
lished and co-funded by Novo Nordisk with 
the  objective  to  support  prevention  and 
treatment of diabetes in developing countries.

WHAT IS CHANGING DIABETES®?
Changing  Diabetes®  is  Novo  Nordisk’s  response  to  the  global  diabetes  challenge.  It 
comprises a wide range of activities aimed at helping as many people as possible live a 
good  life  with  diabetes.  The  company’s  key  contribution  is  to  discover  and  develop 
innovative biological medicines and make them accessible to people with diabetes all 
over the world. However, Novo Nordisk is well aware that its products only do part of 
the job: it takes more than medicine to change diabetes. One of the latest initiatives 
that  addresses  this  is  Cities  Changing  Diabetes  (read  more  on  pp  34–35)  and  at 
novonordisk.com/about_us/changing-diabetes.

Kobra Beiglou
has type 2 diabetes
and lives in Iran.

NOVO NORDISK ANNUAL REPORT 2014

WANTED

 MORE TREATMENT OPTIONS

In diabetes, there is no such thing as a ‘one-size-fits-all’ treatment. What suits one person’s needs 
may not be the right treatment for someone else, and what works well for a person today may 
become ineffective over time. A range of treatment options is therefore needed to ensure the 
best possible blood glucose control and quality of life for each individual with diabetes.

Finding the optimal medical therapy for a person with diabetes can 
be very challenging, as no two people with diabetes have an identical 
response to the same medication, due to their personal physiology, 
genetic  make-up  and  lifestyle.  In  addition,  treatment  of  type  2 
diabetes often has to be intensified over time as the function of the 
insulin-producing beta cells progressively declines. Novo Nordisk has 
long been aware of these challenges and offers a range of treatment 
options. What the new treatments have in common is that they are 
intended  to  make  the  life  of  people  living  with  diabetes  easier,  by 
providing medical therapy that meets individual needs. 

FLEXIBILITY WHEN NEEDED 
When a person with diabetes requires insulin therapy, the first treat-
ment  chosen  is  often  a  once-daily  injection  of  basal  insulin.  The 
challenge  with  basal  insulins  has  always  been  the  variable  speed  at 
which the insulin is absorbed. It can change from day to day, and may 
not always provide the intended 24-hour coverage, which means that 
injections must be taken at precisely the same time of day, every day. 

Novo  Nordisk’s  new-generation  once-daily  basal  insulin  analogue 
Tresiba®  (insulin  degludec)  is  different,  in  that  it  has  a  duration  of 
action of more than 42 hours with a flat, stable action profile that 
compared  with  insulin  glargine  reduces  the  rate  of  hypoglycaemia 
and  increases  dosing  flexibility  when  needed.  This  gives  the  user 
flexibility when needed, without compromising on the desired effect 

NOVO NORDISK ANNUAL REPORT 2014

TRESIBA®: A UNIQUE MOLECULE
Tresiba®  (insulin  degludec)  is  a  once-daily,  long-acting  basal 
insulin with a duration of action beyond 42 hours. It is the only 
insulin to form multi-hexamers upon subcutaneous injection, 
resulting  in  a  soluble  depot  from  which  it  is  slowly  and 
continuously absorbed into the blood stream. This absorption 
process allows for a flexible dosing interval of between eight 
and 40 hours while maintaining the low risk of hypoglycaemia 
associated with Tresiba®.

31

or the safety of the treatment. “To be able to change the time you 
inject from day to day, if the situation requires, gives a remarkable 
sense  of  freedom  for  patients,”  says  Dr  Alan  Moses,  global  chief 
medical  officer  at  Novo  Nordisk.  “Moreover,  studies  show  that 
people using Tresiba® experience fewer episodes of low blood sugar, 
particularly  at  night,  than  those  on  another  basal  insulin,  insulin 
glargine.

”This is important,” notes Dr Moses, “because the fear of low blood 
sugar means that many people with type 2 diabetes are not treating 
their  condition  intensively  enough  to  lower  blood  sugar  to  the 
recommended  level.  This  increases  their  risk  of  developing  severe 
long-term complications.”

MANY NEW LAUNCHES AHEAD
Jakob Riis, executive vice president of Marketing, Medical Affairs and 
Stakeholder Engagement, reports that Tresiba® is being made available 
in more and more countries: “By the end of 2014, we had launched 
Tresiba® in 22 countries, and we aim to have more than 30 launches 
over the next two years. Furthermore, we hope to submit interim data 
from  our  large  cardiovascular  outcomes  study,  DEVOTE,  to  the  US 
Food and Drug Administration in the first half of 2015, which could 
potentially lead to the approval of Tresiba® for the US market by 2016.” 
See box for information on DEVOTE.

A GOOD COMBINATION
Due to the progressive nature of type 2 diabetes, within the first year 
after basal therapy initiation more than seven out of 10 people using 
basal insulin do not reach their treatment goal.13 When basal insulin 
alone is no longer enough to ensure good blood glucose control, the 
next  step  can  be  to  intensify  treatment  by  changing  to  an  insulin 
product  that  contains  both  fast-acting  and  basal  insulins  in  one 
injection. Novo Nordisk’s new insulin, Ryzodeg®, taken twice a day, is 
such a combination insulin.

“Ryzodeg® is a combination of the once-daily insulin degludec Tresiba® 
and  the  fast-acting  insulin  aspart  NovoRapid®.  The  latter  lowers  the 
spikes in blood glucose around mealtimes,” explains Dr Moses. 

Mexico was the first country to launch Ryzodeg® in September 2014, 
and more launches are planned for 2015.

AN INTERESTING ALTERNATIVE 
However,  Novo  Nordisk  also  has  a  unique  third  treatment  option  in  
its  degludec  family  of  treatments.  In  clinical  studies  of  once-daily 

Xultophy®, a combination of Tresiba® and the human GLP-1 analogue 
liraglutide (Victoza®), fewer patients experienced low blood sugar than 
patients using Tresiba®. Moreover, fewer of the patients on Xultophy® 
had the weight gain that often comes with insulin therapy. Xultophy® 
was approved in the EU in September 2014 and launched in Switzerland 
as the first country in January 2015. 

“Xultophy®  offers  people  a  new  way  to  intensify  treatment  and 
improve their blood glucose control, without increasing the number of 
injections,”  Dr  Moses  points  out.  “In  fact,  as  Xultophy®  has  been 
shown  to  produce  a  greater  reduction  in  blood  sugar  levels  than 
Tresiba® and Victoza® on their own and an even lower rate of hypo-
glycaemia than Tresiba® on its own, Xultophy® could be an attractive 
treatment option for people with type 2 diabetes.”

”We’re very excited about the recent launch of Xultophy® in Switzerland 
as well as the upcoming launches in the EU in the first half of 2015,” 
adds Jakob Riis. ”It’s the latest example of Novo Nordisk’s ambition of 
driving innovation to create more treatment options for people with 
diabetes.”

WHAT IS DEVOTE?
Tresiba® was approved in the EU in January 2013, and by the 
end of 2014 it had been launched in 22 countries, both within 
and outside Europe. In February 2013, Novo Nordisk received 
a  Complete  Response  Letter  from  the  US  Food  and  Drug 
Administration (FDA), in which the agency requested additional 
cardiovascular  safety  data  from  a  dedicated  cardiovascular 
outcomes trial before the review of the New Drug Application 
could  be  completed.  While  Novo  Nordisk  remains  confident 
about  the  cardiovascular  safety  profile  of  Tresiba®  based  on 
both its own interpretation of the data derived from the clinical 
development  programme  and  reviews  by  the  European  and 
Japanese regulatory authorities, the company also recognises 
the importance of reassuring the FDA about the cardiovascular 
safety of the product.

Hence,  in  October  2013,  the  dedicated  clinical  trial  DEVOTE 
was initiated to assess cardiovascular risk. DEVOTE is a double-
blind trial, using insulin glargine as comparator, which includes 
around 7,500 people with type 2 diabetes who have existing 
or high risk of cardiovascular disease. 

NOVO NORDISK ANNUAL REPORT 2014

 TYPE 1 DIABETES
IN SEARCH 
OF A CURE 

Since Novo Nordisk was founded more than 90 years ago, the 
company has been committed to improving the lives of people 
with diabetes. Nothing would change the life of a child with 
type 1 diabetes more than a cure for this lifelong serious 
condition, but is a cure just a dream – or a potential reality?

Worryingly, the incidence of type 1 diabetes 
is  growing,  and  unlike  type  2  diabetes,  no 
one really knows why. Yet type 1 diabetes is 
rarely in the spotlight, as the world focuses 
on  the  type  2  diabetes  pandemic  instead. 
“It’s  a  matter  of  numbers,”  points  out  
Dr  Matthias  von  Herrath,  head  of  Novo 
Nordisk’s  type  1  diabetes  research  unit  in 
Seattle,  US.  “Yes,  there  are  many  more 
cases of type 2 diabetes, but we can’t ignore 
the special needs of the children and adults 
with type 1 diabetes.”

A COMPLEX DISEASE
Novo  Nordisk  has  for  many  years  been 
conducting research into delaying the onset 
of  type  1  diabetes.  “This  is  no  small  chal-
lenge,” explains Matthias von Herrath. “It’s 
only in the last five years that we’ve begun 
to  understand  the  underlying  mechanisms 
behind this disease. One reason is that the 
human  pancreas  isn’t  as  accessible  as  a 
mouse  pancreas  due  to  its  location  in  the 
body. It’s also a sensitive organ that doesn’t 
react well to interference, so it’s difficult to 
derive information from it – and that inhibits 

our  understanding  of  what  causes  type  1 
diabetes.”

What is known is that, in a person with type 
1  diabetes,  the  body’s  immune  system  is 
triggered,  which  results  in  the  body  pro-
ducing  lymphocytes  which  attack  –  and 
destroy – the insulin-producing beta cells in 
the  pancreas.  Multiple  factors  are  thought 
to play a role in the onset of the autoimmune 
reaction,  including  the  environment  and 
viruses.  In  addition,  there  is  a  heredity 
factor,  which  can  be  seen  with  genetically 
identical twins: if one twin develops type 1 
diabetes, the other twin has a 35% risk of 
developing it too.14 

A WINDOW OF OPPORTUNITY
While  the  underlying  cause  of  type  1 
diabetes  remains  unclear,  recent  research 
has  led  to  important  insights.  “It  has  now 
been discovered that, even late after onset, 
some people with type 1 diabetes still have 
functioning beta cells – they haven’t all been 
destroyed. We’ve even seen people 50 years 
past  diagnosis  who  have  some  beta  cell 

WHAT IS TYPE 1 DIABETES?
Type 1 diabetes is a lifelong condition that develops when the body creates antibodies 
against its own insulin-producing beta cells in the pancreas. This autoimmune reaction 
destroys the beta cells and so the pancreas stops producing insulin or cannot produce 
enough insulin on its own. Type 1 diabetes most often occurs in people under 20 years 
old.  It  is  treated  with  injections  of  insulin,  with  the  aim  of  restoring  the  balance  of 
glucose in the blood. Left untreated or without the proper treatment, glucose levels 
can  become  either  too  high  or  too  low,  leading  to  complications  such  as  blindness, 
kidney failure, limb amputation and ultimately coma and death.

Novo Nordisk’s research centre in Seattle, 
Washington, is part of Novo Nordisk’s Global Research 
unit, which has sites in Denmark, the US and China.

function.15  This  indicates  that  the  speed  of 
the attack on the beta cells varies – which is 
therapeutically  important  as  it  gives  us  a 
window where we can possibly preserve the 
beta cells and delay the clinical onset of the 
disease,” says Matthias von Herrath.

Novo  Nordisk  has  a  number  of  ongoing 
research  projects  looking  into  delaying  the 
onset of type 1 diabetes. “We want to re-
educate  the  immune  system  not  to  attack 
the beta cells. We’re looking at combination 
therapy  to  increase  the  efficacy  of  the 
treatments while at the same time reducing 
any side effects. One of our projects involves 
both  immune-active  and  metabolic-active 
compounds.  The  data  are  very  strong  and 
we’re  making  good  progress:  we  hope  to 
move  into  human  trials  in  the  next  year  or 
so,” says Matthias von Herrath.

THE PROMISE OF STEM CELLS
Novo Nordisk is also investigating the use of 
stem  cells  as  a  potential  cure  for  type  1 
diabetes.  “For  many  years  we’ve  been 
working  to  find  a  method  to  develop 
embryonic stem cells into beta cells, which 
could  then  be  transplanted  into  a  person 
with  diabetes  to  replace  their  destroyed 
beta cells,” explains Ole Dragsbæk Madsen, 
senior principal scientist at Novo Nordisk. 

“If  we  could  make  them  work  in  the  body 
for long periods of time, that would in effect 
be  a  cure.  Production  of  a  theoretically 
limitless supply of beta cells from a stem cell 
line  is  what  we’re  hoping  to  achieve  one 
day,  but  the  process  is  extremely  com-
plicated,”  he  continues.  “Nevertheless,  it 
seems  that  some  media  report  scientific 
breakthroughs  in  stem  cell  research  with 

OUR BUSINESS

33

increasing frequency, hinting that a cure for 
type 1 diabetes will soon be available. And, 
without  doubt,  breakthroughs  are  being 
made, but so far no one has developed fully 
functioning beta cells in vitro. I believe Novo 
Nordisk could be one of the first companies 
to do so.”

SLOWLY BUT STEADILY
Yet this will be just the start of developing a 
cure. At some point, the body will recognise 
and  attack  the  transplanted  beta  cells,  just 
as  it  did  with  the  original  beta  cells  in  the 
pancreas.  It  will  always  have  this  memory 
that  beta  cells  are  a  foreign  element  that 
should  be  destroyed.  Therefore,  the  beta 
cells  must  be  encapsulated  in  a  way  that 
protects  them  from  the  lymphocytes  while 
still  enabling  them  to  have  access  to  the 
blood  supply  where  they  monitor  glucose 

levels and excrete insulin. Once this obstacle 
has  been  overcome,  a  ‘cell  factory’  will  be 
needed  to  manufacture  the  encapsulated 
beta  cells  –  and  a  factory  of  this  type  has 
never been built before. 

“When  will  a  cure  be  available?  That’s  the 
million  dollar  question,”  says  Matthias  von 
Herrath. “Our research is like stepping stones 
– we build on the positive results to get to 
the next step – but it’s a long path. There are 
no  short  cuts.  However,  Novo  Nordisk  has 
core expertise in protein engineering and cell 
culturing,  a  deep  understanding  of  drug 
development  and  the  willingness  to  work 
with  academia  to  drive  innovation  within 
diabetes. We’re therefore in a strong position 
to make a cure for type 1 diabetes a reality 
one day. It’s only a question of time.”

STEM CELLS 
Stem  cells  have  the  ability  to  develop 
into  many  different  cell  types,  which 
means  they  have  great  therapeutic 
potential.  Cells  found  in  the  early 
embryo  can  give  rise  to  pluripotent 
embryonic  stem  cell  cultures  that 
maintain the ability to mature into any 
cell type – including insulin-producing 
beta cells – while stem cells in the adult 
body can normally only mature into a 
limited number of specialised cells. As 
it has not yet been demonstrated that 
the  same  scientific  results  can  be 
obtained using adult stem cells, Novo 
Nordisk  is  using  human  embryonic 
stem  cells  in  order  to  progress  the 
company’s  research  into  developing 
beta cells for potential transplantation 
into patients as a cure for diabetes.

 IF ONE TWIN DEVELOPS TYPE 1 DIABETES
 THE OTHER TWIN HAS A 

35% RISK 

 OF DEVELOPING IT TOO

Dr Matthias von Herrath (centre) 
leads Novo Nordisk’s type 1 diabetes 
research activities in Seattle.

NOVO NORDISK ANNUAL REPORT 2014

CITIES FIGHT 
 URBAN DIABETES

Urbanisation is fuelling the type 2 diabetes pandemic. 
Cities Changing Diabetes is Novo Nordisk’s new partnership 
programme to tackle the issue.

city  brings  its  unique  challenges  and  core 
capabilities to the table. Through leader-ship, 
a strong coalition is formed that can inspire a 
global movement against urban diabetes. In 
Mexico  City,  for  example,  thanks  to  a 
concerted  community  effort,  the  growth  in 
prevalence  of  overweight  and  obesity  has 
been  reduced  significantly  in  the  adult 
population  in  the  period  2006–2012.18  Still, 
further  efforts  are  needed  to  reduce  the 
prevalence  of  obesity.  In  Copenhagen, 
known  as  one  of  the  world’s  best  cities  for 
cycling, the municipality has declared war on 
inequalities  in  health,  tackling  the  large 
differences  in  diabetes  mortality  and  mor-
bidity in different parts of the city. 

In Houston, the fourth-largest city in the US, 
Mayor  Annise  D  Parker  launched  Healthy 
Houston  in  2012  to  tackle  the  high  pre-
valence of obesity and diabetes in the city. 
Finally,  in  Tianjin  and  Shanghai  –  home  to 
some 4 million people with diabetes – deci-
sive  action  has  been  taken  to  bring  down 
the  prevalence  and  burden  of  obesity  and 
diabetes. 

A PARTNERSHIP PROGRAMME 
In  addition  to  a  range  of  local  partners 
including  academia,  city  authorities,  urban 
planners,  community  leaders  and  busi-
nesses,  Cities  Changing  Diabetes  has  been 
developed  in  partnership  with  University 
College  London  (UCL),  UK,  and  Steno 
Diabetes Center, Denmark.

“A  partnership  approach  is  essential  as 
urban  diabetes 
is  a  big  and  complex 
challenge. We need a multi-pronged, cross-
disciplinary  approach,  which  requires  ex-
pertise in epidemiology, geography, climate, 
economics, politics and preventive medicine 
–  to  name  just  a  few  of  the  specialties 
involved,”  explains  Professor  John  Nolan, 
director and CEO of Steno Diabetes Center. 
“At Steno, our major focus is prevention and 
early diagnosis of diabetes, and we’ve been 
looking  at  how  the  setting,  such  as  home, 
work,  family  and  means  of  transport,  and 
our biological vulnerability, impact diabetes 
evolution. This is the expertise we bring to 
Cities Changing Diabetes.”

For the first time in history, more than half 
of the world’s population live in cities – by 
2050  this  will  rise  to  almost  70%.16  People 
move  to  cities  for  opportunities  –  for 
security, jobs and education. Unfortunately, 
urban living also poses a health risk. In Sub-
Saharan Africa, for example, moving from a 
rural  area  into  a  city  poses  a  2–5  times 
increased risk of developing type 2 diabetes.17 
There  are  many  reasons  for  this,  including 
rising wealth, a more sedentary lifestyle and 
increasing  food  consumption.  Today,  two-
thirds of people with diabetes live in cities – 
around 252 million urban dwellers.1

Cities  are  growing  the  fastest  in  low-  and 
middle-income  countries,  which  are  also 
experiencing  a  dramatic  increase  in  the 
prevalence  of  diabetes.  This  places  a  huge 
burden on health services in countries with 
emerging economies that are already under 
significant strain. 

In  2014,  Novo  Nordisk  launched  Cities 
Changing  Diabetes  –  a  partnership  pro-
gramme  to  identify  and  address  the  root 
cause  of  urban  diabetes  in  major  cities 
around the world. 

“Novo Nordisk is at the forefront of one of 
today’s  great  health  challenges,  and  we’re 
committed to playing our part in the global 
fight  against  diabetes.  We  launched  Cities 
Changing  Diabetes  because  we  believe  we 
can  use  our  expertise  and  knowledge  to 
beat  ‘urban  diabetes’  –  the  rise  of  type  2 
diabetes  in  cities.  We  want  to  stop  urban 
diabetes  from  ruining  millions  more  lives,” 
says  Lars  Rebien  Sørensen,  chief  executive 
officer at Novo Nordisk.

ALL CITIES HAVE UNIQUE CHALLENGES
Cities Changing Diabetes was first launched 
with  Mexico  City,  one  of  the 
largest 
metropolitan  areas  in  the  world.  Mayor  of 
Mexico  City  Dr  Miguel  Ángel  Mancera 
Espinosa  calls  diabetes  its  number  one 
health challenge: “This initiative is a catalyst 
for sharing and learning about the dynamics 
of urban diabetes, and is a spur to concerted 
action from all of us who can make a differ-
ence across my city and beyond.”

Other  cities  that  have  joined  are  Copen-
hagen, Houston, Tianjin and Shanghai. Each 

NOVO NORDISK ANNUAL REPORT 2014

Downtown Tianjin, China. 
A city with 11 million people of 
whom 1 million have diabetes. 

 
35

65%

OF PEOPLE WITH DIABETES 
LIVE IN URBAN AREAS1

60%
600 URBAN CENTRES 
GENERATE ABOUT 
OF GLOBAL GDP19

GATHERING EVIDENCE
The Cities Changing Diabetes programme will comprise three phases: 
mapping the challenge, sharing solutions and taking action. During 
2014–2015, the partners are working together to better understand 
the  dynamics  of  urban  diabetes,  including  the  interplay  of  social, 
economic and environmental factors in the study cities. By the end of 
this phase, key barriers and future priorities will be identified.

“At  UCL  we  have  increasingly  been  looking  at  the  impacts  of 
urbanisation and how to shape cities for health, so we’re delighted 
to  use  our  expertise  to  support  research  that  will  underpin  Cities 
Changing Diabetes by working on the ground to gather data across 
the  globe  which  will  set  a  baseline  for  the  challenge  of  diabetes,” 
says David Napier, professor of Medical Anthropology at University 
College London.

The knowledge gained during the mapping phase of the programme 
will be shared globally, to build knowledge and collaboration and to 
inform the global health agenda. “We aim to provide urban planners 
and  politicians  worldwide  with  a  better  understanding  of  how  to 
integrate prevention and treatment of diabetes into urban planning, 
so that cities can be created that help us live healthier lives,” explains 
Lars Rebien Sørensen.

TRANSFORMATIVE ACTION
Once  the  root  causes  of  urban  diabetes  have  been  identified  and 
understood, concerted and focused action plans will be developed in 
the cities in collaboration with policymakers, health authorities and 
the  private  and  voluntary  sectors.  “Diabetes  and  obesity  pose  a 
significant health threat to our city,’’ said Houston Mayor Annise D 
Parker  when  her  city  joined  Cities  Changing  Diabetes.  “We  look 
forward to collaborating with partners locally and around the world 
to develop solutions to this global epidemic.”

The  Cities  Changing  Diabetes  programme  could  potentially  be 
transformative for diabetes care, believes Professor John Nolan: “The 
authorities  in  the  participating  cities  are  acknowledging  that 
something needs to be done at the macro level. This is a complete 
change  to  the  common  approach  to  diabetes,  where  usually  very 
little  is  done  until  a  patient  presents  with  symptoms.  We  have 
inverted the Rule of Halves approach, as we’ll be doing something 
about diabetes before people have developed it. This is a visionary 
project with huge scope to make a difference.”

Lars  Rebien  Sørensen  hopes  that  Cities  Changing  Diabetes  will  be 
life-changing  for  everyone  involved:  “With  this  initiative,  more 
people with diabetes will be diagnosed and treated – which will be 
good for patients, society and Novo Nordisk’s business. But ultimately 
we hope to prevent diabetes. This is what drives me and motivates 
our  employees.  In  the  past,  the  world  has  come  together  to  take 
concerted  action  to  stop  global  threats  such  as  smallpox,  HIV  and 
malaria.  Massive  public  health  campaigns  have  been  launched  to 
raise  awareness,  mobilise  resources  and  fight  these  killer  diseases. 
Now we need to take similar action against diabetes.”

THE STRUGGLE TO LOSE

WEIGHT

With the planned launch of Saxenda® (liraglutide 3 mg) 
in 2015, there will be a new treatment option for 
people with obesity.

THE NUMBER OF ADULTS 
WITH OBESITY HAS MORE 
THAN DOUBLED SINCE 
1980*

600 million

1980

2014

Worldwide rates of obesity have doubled since 
1980, with more than 600 million adults classified 
as obese in 2014 – more than 10% of the world’s 
adult population

* WHO. Obesity and overweight. Fact sheet 311, 2015.

WHAT IS OBESITY?
Obesity  is  defined  as  abnormal  or 
excessive  fat  accumulation  that  may 
impair  health  for  people  with  a  BMI 
over 30. BMI provides the most con-
venient  population-level  measure  of 
overweight  and  obesity  currently 
available.2  BMI  itself,  however,  does 
not define health risk.

Body  mass  index  (BMI)  is  a  simple 
weight-for-height  index  that  is  com-
monly used to classify overweight and 
obesity  in  adults.  It  is  defined  as  a 
person’s  weight  in  kilograms  divided 
by the square of his height in meters 
(kg/m2).

For some people lifestyle changes 
– healthy diet and increased 
physical activity – are not enough 
to achieve a sustained weight loss.

37

Obesity has become a public health issue with huge implications for 
national healthcare systems all over the world. In the US alone, it is 
estimated that 35% of adults, or 80 million people,20 have obesity, 
and that obesity-related illness accounts for 27.5% of the total US 
healthcare budget.21 

The  problem  is  that  obesity  can  have  many  serious  –  even  life-
threatening – health consequences, including type 2 diabetes, heart 
disease,  high  blood  pressure,  obstructive  sleep  apnoea  and  some 
types of cancer. Although not all people with obesity will have these 
health  problems,  a  BMI  of  35  and  above  is  associated  with  a 
significantly greater risk of health complications.22 All told, obesity is 
linked to a decreased life expectancy.23

LIFESTYLE CHANGES ARE NOT ALWAYS ENOUGH
Lifestyle  changes  –  healthy  diet  and  increased  physical  activity  – 
should  always  be  part  of  the  treatment  for  people  with  obesity. 
However,  for  some  people,  this  is  not  enough,  and  achieving  a 
sustained weight loss and keeping weight off is a challenge. To make 
things worse, popular opinion is that people who are not able to lose 
weight simply lack willpower. Yet the ability to lose weight is, to a 
great  extent,  genetically  predestined,  and  several  underlying 
physiological  factors  make  achieving  and  maintaining  weight  loss 
extremely difficult.

Professor Robert F Kushner from Northwestern University Feinberg 
School of Medicine, Chicago, US, an expert in the care of people 
who  are  overweight  or  obese,  explains:  “There  are  many  bio-
logical  reasons  why  it’s  difficult  to  lose  weight.  The  body  is 
preprogrammed  to  continually  fight  weight  loss,  as  it’s 
naturally defending itself in a famine-like situation. So when 
you eat less, your metabolism will slow down and you’ll get 
hungrier and hungrier as your body subconsciously tries to 
make you eat more. This is a very powerful feeling. It’s also 
very difficult for us to change our behaviours, to burn extra 
calories  when  our  lifestyles  don’t  push  us  to  extend 
ourselves physically or to limit calorie intake in a world of 
plenty. To be on a diet is to go against social convention, 
society and the ‘norm’.”

Adding to the problem is that people with obesity may 
take medications to treat comorbidities (type 2 diabetes, 
for example) – and some of these treatments can lead 
to  weight  gain.  In  many  respects,  a  person  with 
obesity is therefore fighting a tough battle when it 
comes to weight loss. “Sure, everyone can apply 
themselves  to  a  healthier  lifestyle,  but  there’s 
definitely  a  need  for  some  people  to  also 
treat  their  obesity  medically,”  stresses 

Robert Kushner.

30 or greater, or 27 or greater in the presence of at least one weight-
related  comorbidity.  In  January  2015,  Saxenda®  received  a  positive 
opinion  from  the  European  Medicines  Agency’s  expert  committee 
(CHMP).

“With Saxenda®, we’re building on part of the body’s own appetite-
regulating  mechanisms.  The  active  molecule,  liraglutide,  has  97% 
similarity  to  naturally  occurring  human  GLP-1,  a  gut  hormone 
involved in appetite regulation that our body releases when we eat. 
So,  just  like  GLP-1,  Saxenda®  regulates  how  much  we  eat  by 
decreasing  hunger  and  increasing  feelings  of  fullness,”  says  Mads 
Krogsgaard  Thomsen,  executive  vice  president  and  chief  science 
officer at Novo Nordisk.

SUSTAINED WEIGHT LOSS
Clinical  trials  have  shown  that  in  people  with  obesity  Saxenda®,  in 
combination with diet and exercise, enables nine out of 10 people to 
lose weight, with an average weight loss of 8% after 56 weeks and 
with  33%  of  people  losing  more  than  10%.  Furthermore,  in  a 
separate  trial  focused  on  weight  loss  maintenance,  people  were 
initially put on a low-calorie diet to achieve a minimum of 5% weight 
loss,  at  which  point  they  were  given  Saxenda®.24  81%  of  those 
treated  with  Saxenda®  were  able  to  maintain  the  initially  achieved 
5%  weight  loss  after  56  weeks.  “As  a  weight  loss  of  5–10%  has 
significant  health  benefits  for  people  with  obesity,  we’re  really 
pleased with these results,”25 says Mads Krogsgaard Thomsen.

“Our  aim  is  to  reduce  the  risks  of  certain  comorbidities  associated 
with obesity, rather than ‘just’ what you see when you step on the 
scales,”  says  Jakob  Riis,  executive  vice  president  of  Marketing, 
Medical  Affairs  and  Stakeholder  Engagement  at  Novo  Nordisk. 
“We’re therefore focusing on a subset of people with obesity who, 
we believe, stand to benefit most from treatment with Saxenda®.” 

THE TREATMENT CHALLENGE
Even when Saxenda® has been approved by regulators in a country, 
a number of hurdles must still be overcome to ensure access to this 
treatment. 

“The  current  commercial  market  for  antiobesity  treatment  is  very 
small,” Jakob Riis points out. “Furthermore, this is a new area for us. 
Even though obesity is now recognised as a disease, national health-
care  systems  generally  aren’t  yet  willing  to  pay  for  treatment.  We 
hope  that,  by  targeting  Saxenda®  for  the  treatment  of  a  subset  of 
people  who  unquestionably  need  treatment,  we  can  ultimately 
change this. Until then, we will initially be focusing on private insurers 
to  ensure  reimbursement  for  Saxenda®.  A  further  challenge  is  that 
only  a  small  number  of  physicians  currently  prescribe  antiobesity 
medications.  Our  focus  will  therefore  be  to  work  with  these 
physicians while our ultimate goal is obviously to expand this group.” 

Saxenda®  (liraglutide  3  mg),  Novo 
Nordisk’s once-daily human glucagon- 
like peptide-1 (GLP-1) analogue for 
the  treatment  of  obesity,  may 
become a new treatment option 
for some of these people. In the 
US, the product was approved 
by  the  FDA  in  December  
2014  for  chronic  weight 
management 
in  people 
with obesity with a BMI of 

BROADENING TREATMENT OPTIONS
“With the planned launch of Saxenda®, a new option to treat obesity 
will become available, but Novo Nordisk doesn’t plan to stop there,” 
says  Mads  Krogsgaard  Thomsen.  “We’re  continuing  to  investigate 
the potential of Saxenda®, and we have other drug candidates in our 
research  and  development  pipeline  which  could  possibly  become 
stand-alone antiobesity treatments or be used in combination with 
Saxenda®. We’re using our knowledge of protein chemistry, under-
standing of hormones and disease insight to break new ground. Our 
research is taking us into a new era of possibilities, and I believe we’re 
only at the beginning of the innovation curve.”

38

OUR BUSINESS

Bintang and Biondi benefit from the 
educational programme, which is part of 
the NNHF-supported project in Indonesia.

WHEN BLOOD  
DOESN’T CLOT

With the recent launch of NovoEight® (recombinant factor 
VIII) and the development of long-acting versions of factor 
VIII and factor IX, Novo Nordisk is acting on its commitment 
to people with haemophilia. 

Eighteen  years  ago,  Novo  Nordisk  launched 
NovoSeven®,  meeting  a  significant  unmet 
medical  need  and  establishing  itself  as  an 
innovator in the haemophilia market. Today, 
NovoSeven® is still a very important treatment 
option  for  the  community  of  approximately 
4,000–5,000 people with haemophilia A or 
B  who  form  inhibitors  against  the  standard 
treatment.26 

Novo Nordisk remains committed to creating 
recombinant  therapies  for  rare  bleeding 
disorders: the research organisation is work-
ing  on  ways  to  improve  prophylactic  treat-
ment  for  people  with  haemophilia  with 
inhibitors;  NovoSeven®  has  now  been 
approved  in  the  US  and  the  EU  for  use  in 
people  with  Glanzmann’s  thrombasthenia 
refractory  to  platelets;  and  in  2013  the 
company  launched  NovoThirteen®  for  con-
genital  factor  XIII  deficiency.  “We’re  fully 
committed to people with bleeding disorders, 
as  can  be  seen  from  the  products  we  have 
already launched and our clinical development 
programme – which is one of the broadest in 
the  industry,”  says  Stephanie  Seremetis, 
corporate  vice  president  and  chief  medical 
officer for haemophilia.

SERVING THE WIDER 
HAEMOPHILIA COMMUNITY
In 2014, Novo Nordisk launched NovoEight®, 
the  first  new  recombinant  factor  VIII  treat-
ment for people with haemophilia A in over a 
decade and the company’s first treatment for 
the  wider  haemophilia  community.  Tech-

NOVO NORDISK ANNUAL REPORT 2014

nically  a  different  product  from  other 
recombinant  factor  VIII  treatments  on  the 
market, NovoEight® has a production process 
that provides a new, highly purified and well-
defined  molecule  using 
cutting-edge 
technology,  which  Stephanie  Seremetis 
believes  is  important  for  both  safety  and 
efficacy.

”NovoEight® has been well received in Europe 
and  Japan,”  says  Paul  Huggins,  corporate 
vice  president 
for  bringing 
responsible 
NovoEight®  to  the  market.  “So  far  it  has 
exceeded our market expectations, as a sub-
stantial number of patients are now choosing 
it  in  an  area  where  patients  don’t  usually 
switch  treatment.”  Novo  Nordisk  plans  to 
launch  NovoEight®  in  the  US  in  the  second 
quarter of 2015.

LIGHTENING THE TREATMENT BURDEN
Treatment for haemophilia currently relies on 
intravenous 
infusions,  which  are  often 
needed every other day, can take 40 minutes 
each and can be very painful. “The treatment 
burden  for  haemophilia  exceeds  just  about 
any  other  condition,”  reports  Stephanie 
Seremetis. “That’s why I’m excited about the 
clinical  trial  results  of  our 
long-acting 
recombinant factor IX, N9-GP, which is being 
developed  to  reduce  the  frequency  of 
infusion.”

N9-GP, for haemophilia B, completed the last 
part of the phase 3a programme in 2014 and 
has  been  shown  in  clinical  trials  to  be  well 

WHAT IS HAEMOPHILIA?
Haemophilia is an inherited or acquired 
bleeding disorder that prevents blood 
from clotting. People with haemophilia 
lack, either partially or completely, an 
essential  clotting  factor  needed  to 
form stable blood clots. Without treat-
ment,  uncontrolled  internal  bleeding 
can  cause  stiffness,  pain,  severe  joint 
damage  and  even  death.  Treatment 
with replacement clotting factors may 
be administered when bleeding occurs 
or, 
increasingly,  on  a  preventive  
basis  (prophylactic  treatment).  People 
with  haemophilia  A,  an  estimated 
350,000,27  have  absent,  decreased  or 
defective  production  of  the  blood 
clotting 
factor  VIII.  People  with 
haemophilia  B,  of  which  there  are 
some  70,000,28  have  deficiencies  in 
producing  clotting  factor  IX.  Both 
types are inherited.

Foundation 

NOVO NORDISK 
HAEMOPHILIA 
FOUNDATION
On 25 January 2015, the Novo Nordisk 
Haemophilia 
(NNHF) 
celebrated  its  10th  anniversary.  The 
NNHF  is  a  grant-making  non-profit 
organisation  that  strives  to  improve 
access to care for people with haemo-
philia  and  allied  bleeding  disorders. 
Since it was established, the NNHF has 
supported  168  programmes  in  63 
countries  in  the  developing  world 
where  many  people  with  bleeding 
disorders  still  lack  proper  diagnosis  or 
adequate care. Read more on nnhf.org.

tolerated,  and  once-weekly  injections  have 
been  shown  to  reduce  bleeding  at  least  on 
par with treatments requiring more frequent 
injections. Furthermore, patients treated pro-
phylactically  reported  an  improvement  in 
quality of life during the trial. “With N9-GP 
we  hope  to  be  able  to  offer  people  with 
haemophilia  B  a  new  way  of  treatment,” 
adds  Stephanie  Seremetis.  Novo  Nordisk 
hopes  to  submit  N9-GP  for  regulatory 
approval in the US and Europe in the second 
half of 2015.

The  company’s 
long-acting  recombinant 
factor  VIII,  N8-GP,  which  clinical  trials 
suggest  will  offer  effective  prophylactic 
treatment with reduced injection frequency 
for  people  with  haemophilia  A,  has  also 
completed  phase  3  clinical  trials.  The  com-
pany hopes to submit N8-GP for regulatory 
approval in 2018. To ensure a robust product 
supply for N8-GP and N9-GP, in September 
2014  Novo  Nordisk  acquired  a  production 
plant  in  New  Hampshire,  US,  which  will 
expand  production  capacity  for  its  haemo-
philia products.

GROWTH  
MATTERS

Early diagnosis and treatment of growth disorders is important for a child’s physical 
and psychosocial health. Novo Nordisk’s goal is to provide the best and easiest 
treatment solution for children and adults who need growth hormone therapy.

Growth hormone is not only responsible for 
height;  it  is  crucial  for  normal  growth  and 
development,  has  a  lifelong  effect  on  the 
body’s organs, bones, muscles and fat, and 
promotes  general  well-being  and  energy 
in 
levels.  Growth  hormone  deficiency 
children  impacts  the  body’s  composition, 
which 
longitudinal 
growth and may negatively affect the heart, 
lungs,  bones,  brain,  quality  of  life  and  life 
expectancy. Growth is therefore an import-
ant  indicator  of  health  and  well-being  in 
children.

insufficient 

causes 

for 

reasons 

Yet  many  children  and  adults  who  have  a 
medical need for growth hormone treatment 
are not treated well enough. There are two 
main 
this,  explains  Mads 
Krogsgaard  Thomsen,  executive  vice  pres-
ident  and  chief  science  officer:  “Growth 
disorders  are  often  diagnosed  late,  because 
symptoms are hard to distinguish from what 
is  ‘normal’.  Approximately  80%  of  a  child’s 
adult  height  is  completed  prior  to  puberty; 
however,  investigations  are  often  not  made 
until after this time. But early treatment can 
have a significant impact on the course of a 
person’s life. The second problem is that once 
diagnosed, many find it tough to inject every 
day  and  therefore  skip  injections.  Research 
has  shown  that  approximately  25%  of 
children on growth hormone treatment miss 
more than two injections per week.”29

PATIENT FOCUS AND SUPPORT
Novo Nordisk has been a pioneer in growth 
hormone  therapy  for  more  than  40  years. 

less  frequently  is  therefore  a  strong  desire 
among people who need growth hormone 
therapy. 

in  2014  entered 

In  response,  Novo  Nordisk  is  developing  a 
once-weekly  growth  hormone,  NN8640, 
which 
into  phase  3 
development.  “We’ve  used  our  experience 
and  knowledge  in  protein  engineering  to 
add  a  side  chain  to  the  growth  hormone 
molecule,  which  prolongs  the  effect  of  the 
hormone  –  the  same  as  we  have  done,  for 
example,  with  Tresiba®,  our  long-acting 
insulin,”  says  Mads  Krogsgaard  Thomsen. 
“The data we have so far indicate 
that  NN8640  has  an 
efficacious 
well-tolerated 
profile.”

and 

The  company  was  the  first  to  develop  a 
liquid  human  growth  hormone  in  a  pen 
device and today is the global market leader 
with Norditropin®. 

“We listen to the needs of the children, their 
families  and  the  physicians,”  says  Mads 
Krogsgaard Thomsen. “As a result, we now 
have  growth  hormone  with 
room-
temperature  stability,  which  means  that  it 
can  be  kept  by  the  bedside,  rather  than  in 
the  fridge,  making  injections  more  con-
venient  –  particularly  if  the  family  is  on 
holiday.  We  have  also  used  our  device 
technology  to  continuously  improve  the 
injection  pen,  and  today  we  have  FlexPro®, 
which  aims  to  make  injections  as  easy, 
accurate and painless as possible.”

In recent years, Norditropin® has been doing 
particularly  well  in  the  US.  Eddie  Williams, 
senior  vice  president  for  Novo  Nordisk’s 
biopharmaceuticals  business 
in  the  US, 
believes that it is the company’s unwavering 
commitment  and  heritage  in  this  area  that 
have led to the success. “We’re unparalleled 
in  our  patient  focus  and  support  to  the 
growth hormone community.” 

DESIRE FOR A 
LONG-ACTING GROWTH HORMONE
While the administration of growth hormone 
has  been  simplified  with  liquid  growth 
hormone in an injection pen, daily injections 
are still daunting for children and adults who 
need  growth  hormone  therapy.  A  long-
acting growth hormone that can be injected 

GROWTH DISORDERS
Growth hormone deficiency occurs when the pituitary gland does not make enough 
growth hormone for the normal development and maintenance of the body. While 
some growth-related disorders may be diagnosed at birth, others may not become 
obvious until later in childhood. 

Acquired growth hormone deficiency first appears in adulthood and can be the 
result of damage to the pituitary gland due to disease, head injury or blockage of 
the blood supply. Damage may also result from previous surgical or radiotherapy 
treatment of the pituitary gland. 

The standard of care for growth hormone deficiency in children and adults 
is  once-daily  growth  hormone  injections,  usually  administered  in  the 
evening. In some countries, growth hormone is also approved for the 
treatment of other causes of growth disorders.

Brian Lang lives in the US and has 
growth hormone disorder. He was nine 
years old when this picture was taken.

 THE PEOPLE SIDE
OF THE BUSINESS

Novo Nordisk is growing, which means more career opportunities for new and 
existing employees. Yet growth brings challenges – and the company knows that 
attracting and developing key talents is crucial in order to drive future success.

stakeholders  expect  of  them.  They  must  exercise  individual  judge-
ment and work with colleagues from different functional areas and 
countries. 

”We  expect  a  very  high  standard,”  he  acknowledges.  That  is  why 
ensuring diversity has priority. “It is our aspiration to enhance diversity 
in all management teams. Our objective is to have a high-performing 
organisation  where  everyone  has  the  opportunity  to  realise  their 
potential.  We  need  to  attract  the  best  talent  across  genders  and 
cultural backgrounds. I think we’re achieving this with our new recruits, 
but less so higher up the ranks. We’re a Danish company, so it’s natural 
that  historically  we  employed  more  Danes  who’ve  now  become 
leaders. As we’re growing outside Denmark, we want more managers 
of other nationalities. While we’re making progress, we have a leaking 
pipeline of women for senior management positions, and this simply 
isn’t good enough. We value diversity of perspectives and should be a 
leader – but we aren’t yet,” he concludes.

Novo Nordisk currently employ more than 41,000 people, and this 
figure is expected to rise to 60,000 in the next decade. Yet with the 
majority of the company’s growth taking place outside Denmark – in 
countries where Novo Nordisk is not a household name – attracting 
talented  employees  can  be  a  challenge.  “In  Denmark  we’re  a  big, 
well-known company, fishing for talent in a small pond. But we’re 
only just becoming visible in other countries, so attracting the best 
international  talent  isn’t  always  easy,”  explains  Executive  Vice 
President and Chief of Staff Lars Fruergaard Jørgensen.

WANTED: TOP TALENTS
One solution to this recruitment challenge is Novo Nordisk’s global 
Graduate Programme, which attracted over 10,000 applicants from 
120 countries for 60 positions last year. “The Graduate Programme is 
a great way for us to source global talents from different backgrounds 
for  specialised  functional  areas.  This  is  a  fantastic  opportunity  for 
new graduates, as it provides a deep understanding of the organ-
isation, a global perspective of our business and the opportunity to 
work with different cultures. We have former participants from the 
Programme  in  many  high-level  roles  throughout  the  company  – 
including me!” says Lars Fruergaard Jørgensen, who took part in the 
very first Graduate Programme in 1991.

Finding  the  right  people  is  no  easy  matter.  “We  work  in  a  highly 
regulated industry and operate in a complex business environment. 
Every  patient  needs  dedicated  treatment  and  every  country  is 
different. So on top of strong professional competences our employ-
ees must have a good understanding of societal dynamics and what 

ENHANCING DIVERSITY
Novo Nordisk’s aspiration is to ‘enhance 
diversity in all management teams’. To 
monitor  progress,  two  performance 
indicators will be followed: percentage 
of  males/females  and  percentage  of 
local/non-local nationality across three 
layers  of  management:  entry  level 
(team leaders, managers), middle man-
agement  (vice  presidents,  corporate 
vice presidents, general managers) and 
senior  management  (senior  vice  pres-
idents  and  executive  vice  presidents). 
Year-end 2014 data will be used as the 
baseline.  No  targets  have  been  set  as 
this  would  be  considered  a  discrim-
inatory practice in some countries.

Giulia Schivardi is a graduate 
in Novo Nordisk’s Product 
Supply organisation.

MOST INNOVATIVE PHARMACEUTICAL 
COMPANY IN EUROPE
In  Denmark,  research  and  development  is 
the highest area of growth for Novo Nordisk, 
requiring many new talented individuals. “In 
the last decade, Copenhagen has become a 
hot spot for diabetes and protein research. 
We  nurture  local  talent,  but  the  challenge  
is  also  to  attract  international  talents  to 
work  at  our  headquarters,”  explains  Mads 
Krogsgaard  Thomsen,  executive  vice  pres-
ident and chief science officer. 

“We  therefore  offer  a  number  of  PhD  and 
post-doctoral fellowships and fund research 
programmes to translate basic research into 
real medicine. I think that the ample funding 
for  our  projects,  access  to  state-of-the-art 
technology  and  large  pipeline  of  patient-
focused product candidates are what attract 
talented researchers to work here,” he says.

Jacob  Fuglsbjerg 
Jeppesen,  who  was 
appointed  senior  scientist  at  Novo  Nordisk 
last  year,  agrees:  “After  almost  10  years 
doing  basic  research  in  physiology  and 
metabolism, I wanted to get closer to where 
it  matters  for  patients.  My  impression  was 
that  Novo  Nordisk  was  an 
innovative, 
focused and leading company within these 
areas, so it was an obvious choice for me.”

In 2014, Novo Nordisk was ranked number 
two  in  Science  Careers  Top  Employers 
Survey  and  the  most  innovative  pharma-
ceutical  company 
in  Europe  by  survey 
participants.  “Accolades  such  as  this  will 
raise our profile globally and help us attract 
the best people in the industry,” adds Mads 
Krogsgaard Thomsen. 

GLOBAL RECOGNITION
For  many  years,  Novo  Nordisk  has  been 
ranked highly in surveys of the best workplaces 
in countries including Denmark, the US, Brazil, 
Australia,  India  and  Mexico.  “Today,  people 
want  to  work  in  a  company  that  provides  a 
good blend of opportunities so that they can 
achieve their career aspirations, but they also 
want a meaningful job in a values-based com-
pany – and this is what we offer,” says Lars 
Fruergaard Jørgensen.

Alan John Michelich, an R&D engineer from 
the US who was employed at the company’s 
headquarters in Denmark last year, believes 
Novo Nordisk is on the right track: “I think 
Novo Nordisk is unique in the way it attracts 
talent,  especially  those  from  the  millennial 
generation such as me. New graduates are 
looking  for  more  than  just  a  job;  they’re 
looking for a cause to believe in. They want 
to  work  for  a  company  that  treats  its 
employees  like  real  people,  and  not  just 
expendable  entities.  Novo  Nordisk  encom-
passes all of this.”

DEVELOPING FUTURE LEADERS
Novo  Nordisk  promises  employees  a  life-
changing career: working here provides the 

OUR BUSINESS

41

Group exercise at a 
graduate recruitment event 
in Denmark, April 2014.

opportunity  to  help  improve  quality  of  life 
for  millions  of  people  around  the  world. 
However, there is another dimension to this 
promise  too.  Employees  have  the  oppor-
tunity to take charge of their own careers. A 
recent  survey  of  new  employees  showed 
that  future  career  prospects,  and  learning 
and  development  opportunities  were  the 
two  top  attractions  that  drew  them  to 
working for Novo Nordisk.

‘Learning by doing’ is at the heart of Novo 
Nordisk’s  development  framework,  with 
70%  of  learning  achieved  through  direct 
experience,  such  as  projects,  job  rotations 
and  extended  business  trips,  20%  through 
exposure,  including  mentorships  and  per-
formance  feedback,  and  the  last  10%  via 
traditional training courses. 

“Real-life  training  is  far  superior  to  class-
room  training,”  points  out  Lars  Fruergaard 
Jørgensen. “Yes, learning tools in the class-
room are valuable, but we want employees 
to  get  a  deeper  understanding  of  our 
business  and  develop  solid  relationships 
with internal stakeholders – this can only be 
achieved through real-world experience.” 

In 2014, the company appointed more than 
1,500  employees  to  leadership  positions, 
and  this  figure  is  expected  to  grow.  “It’s 
critically important that we spot and develop 
future  leaders.  I  think  being  a  front-line 
manager is the most challenging task in the 
company,  as  they’re  squeezed  between 
employees and senior management. I think 
we  sometimes  underprioritise  training  of 
employees when they’re first promoted to a 
management  position  and  perhaps  don’t 
support  them  enough.  This  is  something 
we’ll be looking at going forward,” promises 
Lars Fruergaard Jørgensen.

THE CULTURE CHALLENGE
Novo  Nordisk  has  a  strong  culture  and 
values built by its employees over the last 90 
years. In addition to driving long-term busi-

ness  success,  the  company’s  values  attract 
many employees to work for Novo Nordisk 
–  as  was  the  case  for  Mirko  Ceriani,  who 
joined  Novo  Nordisk’s  European  Busi-ness 
Management Graduate Programme in 2014: 
“What  was,  and  still  is,  appealing  to  me 
about being a Novo Nordisk employee is the 
idea of working for a global company that 
isn’t  ‘simply’  the  leader  of  the  market  it 
operates  in,  but  also  achieves  its  business 
success  in  a  sustainable  way  –  socially, 
financially and environmentally.”

This approach also plays a significant factor 
in  keeping  employees  working  at  Novo 
Nordisk. “We retain about 96% of our high 
performers, and we need to maintain this as 
we grow. We’re becoming a more attractive 
employer,  but  we  need  to  ensure  that  we 
maintain  our  values,  business  ethics  and 
culture,  as  this  is  what  makes  us  special,” 
concludes Lars Fruergaard Jørgensen.

NOVO NORDISK: 
SECOND-BEST SCIENCE 
EMPLOYER IN THE WORLD
In October 2014, Novo Nordisk rank-
ed second in the Science Careers Top 
Employers Survey, up from 11th posi-
tion in 2013.

The survey is based on 5,394 responses 
from  readers  of  Science  and  from 
employees  in  the  biotechnology  and 
pharmaceutical  industry,  who  were 
asked  to  rank  the  20  best  employers 
based on a number of characteristics.
The  driving  characteristics,  listed  in 
descending order of impact on overall 
employer rankings, were:

1. Innovative leader in the industry
2. Treats employees with respect
3. Loyal employees
4. Socially responsible
5. Work culture values aligned.

NOVO NORDISK ANNUAL REPORT 2014

BE AWARE OF THE

RISK 

There are, and always will be, risks associated 
with Novo Nordisk’s business – risks that all 
investors should be aware of.

One  of  the  roles  that  come  with  Jesper 
Brandgaard’s  job  as  Novo  Nordisk’s  chief 
financial  officer  is  that  of  chairman  of  the 
company’s Risk Management Board.

In this capacity he must ensure that key risks 
are  effectively 
identified,  assessed  and 
managed  so  that  they  will  not  affect  the 
company’s  ability  to  achieve  its  business 
objectives.

Due  to  the  nature  of  its  business,  the 
pharmaceutical  industry  is  associated  with 
many potentially serious risks that investors 
should  keep  in  mind  when  making  invest-
ment decisions. When asked about what he 
sees as the main changes to Novo Nordisk’s 
risk profile during 2014, Jesper Brandgaard 
cites  increased  market  risks  caused  by 
stronger pressure on prices and reimburse-
ment  –  especially  in  the  all-important  US 
market – and a lower risk of supply disrup-
tions.  “We  had  a  tight  supply  situation  for 
some  products  early  in  the  year  while  we 
were  in  the  process  of  upgrading  and 
upscaling  certain  production  plants,  but 
since  mid-2014  we’ve  seen  a  much  better 
supply–demand  balance,” 
Jesper 
Brandgaard.

says 

The  US  market  situation  is  covered  in  
more  detail  in  the  article  on  p  23.  Jesper 
Brandgaard  emphasises  that  competitive 
pressures  that  increase  the  risk  of  lower 
profitability  of  contracts  with  the  large 
purchasing organisations in the US are not a 
new  phenomenon:  “There’s  always  been 
competitive  pressure  –  that’s  the  nature  of 
business. Is competition in the basal insulin 
segment tougher today than it was a couple 
of years ago? Certainly, but it’s not as if it’s 
something that has happened overnight, as 
some seem to think. In connection with all 
our quarterly financial reports in 2014, I’ve 
said  that  the  pricing  and  rebating  envir-
onment  has  become  tougher,  and  it  was 
evident even before that. Our loss of a large 

NOVO NORDISK ANNUAL REPORT 2014

contract  with  ESI  [a  pharmacy  benefit 
manager,  ed.]  for  Victoza®  and  NovoLog® 
back in 2013 is a case in point.”

The  following  is  an  overview  of  the  main 
types of risk that Novo Nordisk faces. 

DELAYS OR FAILURE 
OF PIPELINE PRODUCTS
Developing  a  new  pharmaceutical  product 
is  an  expensive  undertaking  that  can  take 
more  than  10  years.  It  includes  extensive 
non-clinical tests and clinical trials as well as 
an  elaborate  regulatory  approval  process, 
including  approval  of 
the  production 
facilities. During the process, various hurdles 
may  delay  the  development  of  a  potential 
product  candidate  and  add  substantial 
expenses.  In  some  cases,  significant  ob-
stacles could lead to the company eventually 
deciding  to  abandon  the  development  of 
the  potential  product  candidate.  In  Novo 
Nordisk’s  experience,  there  is  a  less  than 
35% chance of a diabetes product candidate 
in  phase  1  clinical  trials  ultimately  being 
approved for marketing, while the chance of 
success is around 40% for products in phase 
2 trials, rising to around 70% for products in 
phase 3 trials. However, there is significant 
uncertainty 
timing  and 
success of the regulatory approval process. 

regarding 

the 

MARKET RISKS
The  principal  market  risks  Novo  Nordisk 
experiences are:
•   Price pressure and reimbursement 

restrictions by payers

•   The launch of new products by 

established competitors 

•   Increased competition from producers of 

biosimilar medicines in key markets.

Europe,  China  and  the  US  are  all  main 
markets  for  Novo  Nordisk  where  payers  – 
both governments and private payers – take 
measures  to  limit  spending  on  medicines, 
typically by driving down prices, demanding 

higher  rebates  and/or  restricting  access  to 
and  reimbursement  of  products.  This  is 
unlikely to change in the foreseeable future. 
For Novo Nordisk, reimbursement restrictions 
pose  a  significant  risk  when  launching  a 
new  product  such  as  Tresiba®.  Despite  the 
patient  benefits  and  data  supporting  the 
health-economic benefits of this new basal 
insulin,  which  has  a  duration  of  action 
beyond 42 hours, it is not always possible to 
obtain market access on what Novo Nordisk 
considers  reasonable  conditions.  In  some 
countries,  the  company  may  therefore  not 
launch  Tresiba®  or  other  new  products 
under the current conditions.

New  products  from  established  or  new 
competitors  are  another  inherent  market 
risk.  In  2014,  competitors  launched  new 
GLP-1  products  and,  within  the  insulin 
segment,  new  products  are  under  way, 
including  a  biosimilar  version  of  the  best-
selling modern insulin product. How and to 
what  extent  such  events  will  change  the 
market dynamics is not possible to predict at 
present. In addition to these global risks, in 
some  countries  in  the  International  Oper-
ations  region,  political  instability  or  armed 
conflicts may pose a risk to Novo Nordisk’s 
business for varying lengths of time.

SUPPLY DISRUPTIONS 
Failure  or  breakdown  at  one  of  Novo 
Nordisk’s  or  the  company’s  key  suppliers’ 
vital  production  facilities  could  adversely 
affect  operations  and  potentially  cause 
employee injuries or infrastructure damage. 
Mitigating  actions 
include  measures  to 
prevent  and  respond  to  fires,  annual 
inspections,  back-up  facilities  and  safety 
inventories.  To  reduce  supply  risks  and 
optimise  costs  and  logistics,  Novo  Nordisk 
has  established  production  sites  in  several 
countries.

43

NOVO NORDISK’S RISK  
MANAGEMENT POLICY
“In  Novo  Nordisk  we  will  proactively 
manage  risk  to  ensure  continued 
growth of our business and to protect 
our  people,  assets  and  reputation. 
This means that we will:
•  utilise an effective and integrated 
risk management system while 
maintaining business flexibility
•  identify and assess material risks 

associated with our business
•  monitor, manage and mitigate 

risks.”

Read more about Novo Nordisk’s risk 
management process at novonordisk.
com/about_us.

marketing  of  NovoSeven®.  As  part  of  the 
settlement,  Novo  Nordisk’s  US  affiliate 
entered into a five-year Corporate Integrity 
Agreement with the Office of the Inspector 
General  of  the  US  Department  of  Health 
and Human Services. Under that agreement, 
the  US  affiliate  added  additional  reporting 
and  other  procedures  to  its  already  robust 
compliance  programme.  Also  in  the  US, 
Novo  Nordisk  is  a  defendant  in  product 
liability lawsuits related to hormone therapy 
products  and  Victoza®.  Read  more  about 
these and other pending litigations against 
Novo  Nordisk  and  investigations  involving 
the company in note 3.7 on pp 77–78.

The  cases  mentioned  above  underline  the 
potential  business  ethics  risks  associated 
with  being  a  pharmaceutical  company.  To 
minimise  the  risk  of  violating  national  and 
international 
regulations,  Novo  Nordisk  
has,  over  the  past  decade,  strengthened  
its  global  and  regional  business  ethics 
compliance programmes. Global governance, 
a business ethics policy and global business 
ethics  procedures,  together  with  elaborate 
training  programmes  and  tests  for  em-
ployees,  close  monitoring  of  performance, 
reporting requirements and audits, all aim to 
mitigate business ethics risks. 

stimulating 

Protection  of  intellectual  property  through 
patents  is  very  important  for  promoting 
innovation  and 
long-term 
economic  growth  and  job  creation.  Novo 
Nordisk’s  business  model 
is  based  on 
developing  new,  innovative  products,  and 
when  the  company  makes  significant  new 
inventions,  it  will  typically  seek  to  patent 
them. Intellectual property risks occur if, for 
example, a government does not recognise 
the validity of patents or is unable to uphold 
patent rights, or if a competitor infringes a 
Novo  Nordisk  patent  or  challenges 
its 
validity.

NOVO NORDISK ANNUAL REPORT 2014

QUALITY AND PRODUCT SAFETY ISSUES
Quality and product safety issues may arise 
if,  for  example,  a  production  facility  is  not 
continuously in compliance, a product is not 
within  specifications  or  if  side  effects  that 
were  not  detected  in  clinical  trials  become 
apparent  when  a  product  is  used  for  long 
periods  of  time.  Novo  Nordisk  proactively 
manages  such  risks  through  its  quality 
management system, a key priority of which 
is to safeguard product quality and minimise 
risks  to  patient  safety.  The  quality  man-
agement  system  aims  to  ensure  that  the 
company is in compliance with all regulatory 
requirements,  and 
includes  standard 
it 
operating  procedures,  quality  and  release 
controls, quality audits, quality improvement 
plans  and  systematic  senior  management 
reviews.

FINANCIAL RISKS
Novo Nordisk’s main financial risks relate to 
exchange  rates  and  tax  disputes.  Novo 
Nordisk’s  reporting  currency  and  the  func-
tional  currency  of  corporate  operations  is 
the Danish krone, which is closely linked to 
the euro within a narrow range of ±2.25%. 
However,  the  majority  of  the  company’s 
sales  are  in  US  dollars,  Chinese  yuan, 
Japanese yen and British pounds. Exchange 
rate risk is therefore the company’s biggest 
financial  risk,  and  the  risk  has  grown  in 
importance  as  the  size  of  international 
markets  and  the  share  of  sales  in  different 
currencies  have  increased.  To  manage  this 
risk,  the  company  hedges  expected  future 
cash flows for selected key currencies. Read 
more  about  how  Novo  Nordisk  manages 
this risk in notes 4.2 and 4.3 on pp 81–84.

In  the  course  of  conducting  business 
globally,  transfer  pricing  disputes  with  tax 
authorities may occur. Novo Nordisk’s policy 
is to pursue a competitive tax level, meaning 
at or below the average for the company’s 
peer group, in a responsible way. This means 
paying relevant tax in jurisdictions where its 

business  activity  generates  profits.  As  a 
general  rule,  Novo  Nordisk’s  affiliates  pay 
corporate  taxes  in  the  countries  in  which 
they  operate.  To  manage  uncertainties 
regarding tax, Novo Nordisk has negotiated 
multi-year transfer pricing agreements with 
tax  authorities  in  key  markets.  Read  more 
about  the  taxes  paid  by  Novo  Nordisk  in 
2014 in note 2.6 on pp 69–70.

INFORMATION TECHNOLOGY RISKS
Well-functioning  IT  systems  are  critical  for 
Novo Nordisk’s ability to operate effectively. 
Furthermore,  they  hold  confidential  infor-
mation that, if disclosed, could have a severe 
impact  on  Novo  Nordisk’s  competitive 
situation. An information security strategy is 
in  place  to  mitigate  the  risk  of  intruders 
causing  damage  to  systems  and  gaining 
access to critical data and systems. Specific 
measures  include  awareness  campaigns, 
access controls, and intrusion detection and 
prevention systems. 

BUSINESS ETHICS AND LEGAL RISKS
Business  ethics  violations,  patent  and 
contract  disputes  are  the  main  risks  in  this 
area. The pharmaceutical industry is tightly 
regulated in many respects, including what 
promotional  claims  it  can  make  about  its 
products  and  how  it  can  interact  with 
doctors and other healthcare professionals. 

In  China, 
the  government  announced 
measures  in  2013  to  crack  down  on  illegal 
business  activities  in  the  pharmaceutical 
industry,  and  several  companies,  including 
Novo  Nordisk,  were 
inspected  by  the 
authorities  as  part  of  this  effort.  The 
inspections  concluded  so  far  relating  to 
Novo Nordisk resulted in a few observations 
that  had  no  material  impact  on  the  com-
pany’s business in China.

In  the  US,  Novo  Nordisk  settled  two  civil 
cases with the US Department of Justice in 
improper 
June  2011  regarding  alleged 

SHARES

AND CAPITAL STRUCTURE

Through open and proactive communication, Novo Nordisk seeks 
to provide the basis for fair and efficient pricing of its shares.

limited 

SHARE CAPITAL AND OWNERSHIP
Novo  Nordisk’s  total  share  capital  of  DKK 
530,000,000  is  divided  into  an  A  share 
capital  of  nominally  DKK  107,487,200  and  
a  B  share  capital  of  nominally  DKK 
422,512,800.  The  company’s  A  shares  are 
not  listed  and  are  held  by  Novo  A/S,  a 
liability  company 
Danish  public 
wholly  owned  by 
the  Novo  Nordisk 
Foundation.  The  Foundation  has  a  dual 
objective:  to  provide  a  stable  basis  for 
commercial  and  research  activities  con-
ducted  by  the  companies  within  the  Novo 
Group (of which Novo Nordisk is the largest), 
and  to  support  scientific  and  humanitarian 
purposes.  According  to  the  Articles  of 
Association of the Foundation, the A shares 
cannot be divested.

As  of  31  December  2014,  Novo  A/S  also 
held a nominal value of DKK 32,762,800 of 
B share capital. Novo Nordisk’s B shares are 
listed  on  Nasdaq  Copenhagen  and  on  the 
New  York  Stock  Exchange  as  American 
Depository Receipts (ADRs). Novo Nordisk’s 
A and B shares are calculated in units of DKK 
0.20.  Each  A  share  carries  200  votes  and 
each  B  share  carries  20  votes.  As  Novo 
Nordisk’s  B  shares  are  in  bearer  form,  no 
complete  record  of  all  shareholders  exists. 
Based  on  available  sources  of  information 
about the company’s shareholders as of 31 
December 2014, it is estimated that shares 
were geographically distributed as shown in 
the  chart  on  the  next  page.  As  of  31 
December  2014,  the  free  float  of  listed  B 
shares was 89.6%, excluding the Novo A/S 
holding  and  Novo  Nordisk’s  holding  of 
treasury  shares,  which  as  of  31  December 
2014  was  DKK  11,361,431  nominally.  For 
details on share capital, see note 4.1 on pp 
79–80.

CAPITAL STRUCTURE 
AND DIVIDEND POLICY
Novo  Nordisk’s  Board  of  Directors  and 
Executive  Management  consider  that  the 
current  capital  and  share  structure  of  Novo 
Nordisk  serves  the  interests  of  the  share-
holders and the company well, as it provides 
strategic flexibility to pursue Novo Nordisk’s 
vision  and  a  good  balance  between  long-
term  shareholder  value  creation  and  com-
petitive shareholder return in the short term. 
Novo  Nordisk’s  guiding  principle  is  that  any 
excess  capital,  after  the  funding  of  organic 

and 

opportunities 

potential 
growth 
acquisitions, should be returned to investors. 
The  company  applies  a  pharmaceutical 
industry payout ratio to dividend payments, 
which are complemented by share repurchase 
programmes.  As  illustrated  on  the  right, 
Novo  Nordisk  has  continuously  increased 
both the payout ratio and the dividend paid 
over the last five years. The dividend for 2013 
recorded  in  March  2014  was  equal  to  DKK 
4.50 per A and B share of DKK 0.20, as well 
as  for  ADRs.  This  corresponds  to  a  payout 
ratio of 47.1%, which is in line with the 2013 
peer group average of 48.0%. For 2014, the 
Board of Directors will propose a dividend of 
5.00  DKK,  which  corresponds  to  a  payout 
ratio  of  48.7%,  and  an  increase  of  11%  vs 
last  year.  Novo  Nordisk  does  not  pay  a 
dividend  on  its  holding  of  treasury  shares. 
Shareholders’ enquiries concerning dividend 
payments  and  shareholder  accounts  should 
be addressed to Investor Service. Read more 
on the back cover.

During  the  12-month  period  beginning  30 
January  2014,  Novo  Nordisk  repurchased 
shares  worth  DKK  15  billion.  Since  2008, 
the  share 
repurchase  programme  has 
primarily  been  conducted  in  accordance 
with the provisions of European Commission 
Regulation No 2273/2003 of 22 December 
2003  (also  known  as  the  Safe  Harbour 
Regulation).  In  the  programme  a  financial 
institution is appointed as lead manager to 
execute the repurchases independently and 
without influence from Novo Nordisk.

SHARE REPURCHASE PROGRAMME FOR 
30 JANUARY 2015 TO 2 FEBRUARY 2016
For  the  next  12  months,  Novo  Nordisk  has 
decided to implement a new share repurchase 
programme.  The  expected  total  repurchase 
value of B shares amounts to a cash value of 
up to DKK 15 billion. Novo Nordisk expects to 
implement the major part of the new share 
repurchase programme according to the Safe 
Harbour  Regulation.  At  the  2015  Annual 
General Meeting, the Board of Directors will 
propose a further reduction of the company’s 
B  share  capital,  corresponding  to  approx-
imately  1.9%  of  the  total  share  capital,  by 
cancelling 50 million treasury shares.

After  the  implementation  of  the  share 
capital  reduction,  Novo  Nordisk’s  share 
capital  will  amount  to  DKK  520,000,000 

divided  into  an  A  share  capital  of  DKK 
107,487,200  and  a  B  share  capital  of  DKK 
412,512,800.

SHARE PRICE DEVELOPMENT
Novo  Nordisk’s  share  price  increased  by 
31% from its 2013 close of DKK 198.8 to its 
31 December 2014 close of DKK 260.3. For 
comparison the Danish OMXC20 CAP stock 
index grew 18% and the pharma peer group 
grew  12%  during  2014.  The  increase  in 
Novo  Nordisk’s  share  price  during  2014  is 
assumed  to  reflect  its  sustained  leadership 
position 
in  the  growing  diabetes  care 
market, coupled with a continued improve-
ment  in  operating  margins  and  the  pro-
gression of key R&D projects, including the 
approvals  of  Xultophy® 
in  Europe  and 
Saxenda® in the US. The total market value 
of  Novo  Nordisk’s  B  shares,  excluding 
treasury shares, was DKK 535 billion at the 
end of 2014.

COMMUNICATION 
WITH SHAREHOLDERS 
To keep investors updated on performance 
and  the  progress  of  clinical  development 
programmes, Novo Nordisk hosts conference 
calls with Executive Management following 
the release of financial results and at other 
key  events.  Executive  Management  and 
Investor  Relations  also  travel  extensively  to 
ensure that all investors with a major holding 
of  Novo  Nordisk  shares  can  meet  with  the 
company  on  a  regular  basis  and  other 
shareholders  and  potential  investors  also 
have access to the company’s Management 
and Investor Relations.

ANALYST COVERAGE
Novo Nordisk is currently covered by 34 sell-
side  analysts,  including  the  major  global 
investment  banks  that  regularly  produce 
research reports on Novo Nordisk. A list of 
analysts  covering  Novo  Nordisk  can  be 
found at novonordisk.com/investors, where 
Annual Reports and Form 20F are available 
from  2000  onwards,  company  announce-
ments  and  Annual  General  Meeting  in-
formation  as  of  2005.  The  most  recent 
financial, social and environmental results, a 
calendar of investor-relevant events, investor 
presentations, background information, and 
so on are also available.

45

300

240

180

120

60

0

SHARE AND OWNERSHIP STRUCTURE

OWNERSHIP STRUCTURE

Novo Nordisk 
Foundation

Novo A/S

Institutional and 
private investors

74.5% of votes
26.5% of capital

25.5% of votes
73.5% of capital

A shares
537m shares

B shares
2,113m shares

Novo Nordisk A/S

GEOGRAPHIC DISTRIBUTION OF SHAREHOLDERS*
% of share capital

 2013   2014

%

40

30

20

10

0

Note: Treasury shares included in share capital but have no voting right.

* Calculated using shareholders’ registered home countries.

Denmark 

North 
America 

UK and 
Ireland

Other

SHARE PRICE PERFORMANCE

SHARE PRICE PERFORMANCE 
Novo Nordisk share price and indexed peers

    Novo Nordisk      Pharmaceutical industry peers*      OMXC20 CAP

PRICE DEVELOPMENT AND MONTHLY TURNOVER 
OF NOVO NORDISK B SHARES

 Turnover of B shares (left)        Novo Nordisk’s B share 

closing prices (right)

DKK

300

270

240

210

180

DKK billion

25

20

15

10

5

0

Mar

Jun
2013

Sep

Dec Mar

Sep

Dec

Jun
2014

 Jan  Feb  Mar  Apr  May  Jun  Jul  Aug  Sep  Oct  Nov  Dec
2014

*  Pharma peers comprise AstraZeneca, Bristol-Myers Squibb, Eli Lilly, 

GlaxoSmithKline, Lundbeck, Merck, Novartis, Pfizer, Roche and Sanofi.

CASH RETURN TO SHAREHOLDERS

ANNUAL CASH RETURN TO SHAREHOLDERS

DEVELOPMENT IN SHARE CAPITAL

 Dividend      Share repurchase      Free cash flow  

 Share capital

DKK billion

DKK million

35

28

21

14

7

0

(–3%)

(–2%)

(–4%)

(–2%)

600

550

500

450

400

2011

2012

2013

2014

2015E

2011

2012

2013

2014

2015E

Note: Dividends are allocated to the year of dividend pay.

 
CORPORATE 

GOVERNANCE

In 2014, the focus has been to further develop the governance of the company. The yearly 
board evaluation facilitated by external consultants revealed strong governance and 
performance by the Board of Directors and Executive Management. The process also resulted 
in clearer delimitation of the roles and responsibilities of the Board of Directors and Executive 
Management, establishment of a continued development programme for the Board of 
Directors as well as a decision to establish a Remuneration Committee in 2015.

GOVERNANCE STRUCTURE

SHAREHOLDERS
Shareholders have ultimate authority over the company and exercise 
their rights to make decisions at general meetings. Resolutions can 
generally be passed by a simple majority.

However,  resolutions  to  amend  the  Articles  of  Association  require 
two-thirds  of  votes  cast  and  capital  represented,  unless  other 
adoption requirements are imposed by the Danish Companies Act. 
At  the  annual  general  meeting,  shareholders  approve  the  annual 
report and any amendments to the company’s Articles of Association. 
Shareholders also elect board members and the independent auditor.

Novo Nordisk’s share capital is divided into A shares and B shares. 
Special rights attached to A shares include pre-emptive subscription 
rights in the event of an increase in the A share capital, pre-emptive 
purchase rights in the event of a sale of A shares, while B shares take 
priority  for  liquidation  proceedings.*  Read  more  about  shares  and 
capital structure on pp 44–45. 

BOARD OF DIRECTORS
Novo Nordisk has a two-tier management structure consisting of the 
Board of Directors and Executive Management. The two bodies are 
separate  and  no  one  serves  as  a  member  of  both.  The  Board  of 
Directors determines the company’s overall strategy and follows up 
on its implementation, supervises the performance, ensures adequate 
management and organisation and, as such, actively contributes to 
developing the company as a focused, sustainable, global pharma-
ceutical company. The Board of Directors supervises Executive Man-
agement in its decisions and operations. The Board of Directors may 
also  issue  new  shares  or  buy  back  shares  in  accordance  with 
authorisations granted by the annual general meeting and recorded 
in the meeting minutes. For minutes from annual general meetings, 

see  novonordisk.com/about_us.  The  Board  of  Directors  has  11 
members, seven of whom are elected by shareholders and four by 
employees in Denmark. Novo Nordisk’s Board of Directors met seven 
times during 2014.

Shareholder-elected board members serve a one-year term and may 
be  re-elected.  Members  must  retire  at  the  first  annual  general 
meeting after reaching the age of 70. Five of the seven shareholder-
elected board members are independent as defined by the Danish 
Corporate Governance Recommendations. Read more on pp 52–53.

A  proposal  for  nomination  of  board  members  is  presented  by  the 
Nomination Committee to the Board of Directors, taking into account 
required  competences  as  defined  by  the  Board  of  Directors’ 
competence  profile  and  reflecting  the  result  of  a  self-assessment 
process facilitated by internal or external consultants. The assessment 
process is based on written questionnaires and evaluates the Board 
of  Directors’  composition  and  the  skills  of  its  members,  including 
whether each board member and executive participates actively in 
board discussions and contributes with independent judgement.

To ensure that discussions include multiple perspectives representing 
the  complex,  global  pharmaceutical  environment,  the  Board  of 
Directors aspires to be diverse in gender and nationality. Currently, 
one  shareholder-elected  board  member  is  female  and  six  of  the 
seven shareholder-elected board members are non-Danes. In 2013, 
the  Board  of  Directors  increased  its  diversity  ambition  and  set  out 
new targets with the aim that by 2017 it will consist of at least two 
shareholder-elected board members with Danish nationality and at 
least  two  shareholder-elected  board  members  with  a  nationality 
other  than  Danish  –  and  at  least  two  shareholder-elected  board 
members  of  each  gender.  In  accordance  with  section  99b  of  the 
Danish Financial Statements Act, Novo Nordisk discloses its diversity 
policy, targets and current performance in the UN Global Compact 
Communication on Progress, which is available at novonordisk.com/
annualreport.

*  A shares take priority for dividends below 0.5%. B shares take priority for dividends between 

0.5% and 5%. However, in practice, A shares and B shares receive the same amount of 
dividend per share of DKK 0.01.

Novo Nordisk’s new headquarters 
in Bagsværd, Denmark, were 
inaugurated in February 2014.

47

The  Board  of  Directors’  self-assessment  conducted  in  2014  was 
facilitated  by  external  consultants  and  revealed  strong  governance 
and  performance  by  the  Board  and  Executive  Management.  The 
process  also  resulted  in  clearer  delimitation  of  the  roles  and 
responsibilities of the Board and Executive Management, establish-
ment of a continued development programme for the Board as well 
as  a  decision  to  establish  a  Remuneration  Committee  in  2015.  In 
order  to  support  continued  fulfilment  of  the  Novo  Nordisk  Way, 
criteria for board members include integrity, accountability, fairness, 
financial literacy, commitment and desire for innovation. Members 
are also expected to have experience of managing major companies 
that  develop,  manufacture  and  market  products  and  services 
globally.  The  competence  profile,  which  includes  the  nomination 
criteria, is available at novonordisk.com/about_us. Under Danish law, 
Novo Nordisk’s employees in Denmark are entitled to be represented 
by half of the total number of board members elected at the annual 
general meeting. In 2014, employees elected four board members 
from  among  themselves  –  two  male  and  two  female,  all  Danes. 
Board  members  elected  by  employees  serve  a  four-year  term  and 
have  the  same  rights,  duties  and  responsibilities  as  shareholder-
elected board members.

CHAIRMANSHIP
The annual general meeting directly elects the chairman and the vice 
chairman  of  the  Board  of  Directors.  The  Chairmanship  carries  out 
administrative  tasks  such  as  planning  board  meetings  to  ensure  a 
balance  between  overall  strategy-setting  and  financial  and  man-
agerial  supervision  of  the  company.  Other  tasks  include  reviewing 
the  fixed  asset  investment  portfolio  and  recommending  the 
remuneration  of  board  members  and  Executive  Management.  In 
practice,  the  Chairmanship  has  up  until  now  had  the  role  and 
responsibility  of  a  Remuneration  Committee,  though  the  Board  of 
Directors  has  decided  to  establish  a  Remuneration  Committee  in 
2015.  In  March  2014,  the  Annual  General  Meeting  re-elected  the 
chairman, Göran Ando, and the vice chairman, Jeppe Christiansen. 
See novonordisk.com/about_us for a report on the Chairmanship’s 
activities.

AUDIT COMMITTEE
The four members of the Audit Committee are elected by the Board 
of  Directors  from  among  its  members.  Three  members  qualify  as 
independent  and  have  been  designated  as  financial  experts  as 
defined  by  the  US  Securities  and  Exchange 
Commission (SEC). Under Danish law, 
three  members  qualify  as 
financial  experts 
and  as 

independent. One member is an employee representative. The Audit 
Committee  assists  the  Board  of  Directors  with  oversight  of  the 
external  auditors,  the  internal  audit  function,  the  procedure  for 
handling  complaints  regarding  accounting,  internal  accounting 
controls, auditing or financial reporting matters and business ethics 
matters,  financial,  social  and  environmental  reporting,  business 
ethics  compliance,  post-completion  reviews  and  post-investment 
reviews,  long-term  incentive  programmes  and  IT  security.  In  2014, 
the  Board  of  Directors  re-elected  Hannu  Ryöppönen  as  chairman 
and Liz Hewitt and Stig Strøbæk as members of the Audit Committee 
and,  furthermore,  elected  Helge  Lund  as  a  new  member.  See 
novonordisk.com/about_us  for  a  report  on  the  Audit  Committee’s 
activities. 

NOMINATION COMMITTEE
The Nomination Committee consists of four members. Two members 
qualify  as  independent,  while  one  member  is  an  employee 
representative.  The  Nomination  Committee  assists  the  Board  with 
oversight of the competence profile and composition of the Board, 
nomination of members and committees, and other tasks on an ad 
hoc basis as specifically decided by the Board. In 2014, the Board of 
Directors elected Göran Ando as chairman and Bruno Angelici, Liz 
Hewitt and Søren Thuesen Pedersen as members of the Nomination 
Committee.  See  novonordisk.com\about_us  for  a  report  on  the 
Nomination Committee’s activities.

EXECUTIVE MANAGEMENT 
Executive  Management  is  responsible  for  the  day-to-day  manage-
ment  of  the  company.  In  November  2014,  one  executive  left  and 
Executive Management now consists of the chief executive officer, 
the  president  plus  four  executives.  They  are  responsible  for  overall 
conduct of the business and all operational matters, the organisation 
of the company as well as allocation of resources, determination and 
implementation  of  strategies  and  policies,  direction-setting,  and 
ensuring timely reporting and provision of information to the Board 
of Directors and Novo Nordisk’s stakeholders. Executive Management 
meets at least once a month and often more frequently. The Board 
of  Directors  appoints  members  of  Executive  Management  and 
determines  remuneration.  The  Chairmanship  reviews  the  perform-
ance of the executives.

CONTINUED

CORPORATE GOVERNANCE CODES AND PRACTICES

COMPLIANCE

GOVERNANCE STRUCTURE

ASSURANCE

Danish and foreign laws 
and regulations

SHAREHOLDERS

BOARD OF DIRECTORS

Corporate governance 
standards

CHAIRMANSHIP*

AUDIT 
COMMITTEE

NOMINATION 
COMMITTEE

Novo Nordisk Way

EXECUTIVE MANAGEMENT

ORGANISATION

* The Chairmanship is directly elected by the annual general meeting.

Audit of financial data 
and review of social  
and environmental data 
(internal and external)

Facilitation and 
organisational audit 
(internal)

Quality audit and 
inspections (internal 
and external)

ASSURANCE 
The  company’s  financial  reporting  and  the  internal  controls  over 
financial  reporting  processes  are  audited  by  an  independent  audit 
firm elected at the annual general meeting. As part of Novo Nordisk’s 
commitment  to  its  social  and  environmental  responsibility,  the 
company  voluntarily  includes  an  assurance  report  for  social  and 
environmental reporting in the annual report. The assurance provider 
reviews  whether  the  social  and  environmental  performance 
information  covers  aspects  deemed  to  be  material  and  verifies  the 
internal control processes for the information reported.

Novo  Nordisk’s  internal  audit  function  provides  independent  and 
objective  assurance,  primarily  within  internal  control  of  financial 
processes and business ethics. To ensure that the internal financial 
audit  function  works  independently  of  Executive  Management,  its 
charter, audit plan and budget are approved by the Audit Committee. 

Three other types of assurance activity – quality audits, organisational 
audits  and  values  audits,  called  facilitations  –  help  ensure  that  the 
company adheres to high quality standards and operates in accord-
ance with the Novo Nordisk Way.

COMPLIANCE
Novo Nordisk’s B shares are listed on Nasdaq Copenhagen and on 
the  New  York  Stock  Exchange  (NYSE)  as  American  Depository 
Receipts (ADRs). The applicable corporate governance codes for each 
stock  exchange  and  a  review  of  Novo  Nordisk’s  compliance  are 
available at novonordisk.com/about_us.

In accordance with section 107b of the Danish Financial Statements 
Act,  Novo  Nordisk  discloses  its  mandatory  corporate  govern- 
ance  report  at  novonordisk.com/about_us/corporate_governance/
compliance.asp.  Novo  Nordisk  adheres  to  all  but  the  following 
recommendations:
•   The  Board  of  Directors  has  not  established  a  Remuneration 
Committee (as mentioned above a Remuneration Committee will 
be established in 2015).

•   Current employment contracts for Executive Management allow in 
some instances for severance payments of more than 24 months’ 
fixed base salary plus pension contribution.

•   The  majority  of  the  Nomination  Committee’s  members  are  not 
independent.  Two  members  are  not  independent,  including  the 
Chairman, and two members are independent.

Novo Nordisk complies with the corporate governance standards of 
NYSE  applicable  to  foreign  listed  private  issuers.  As  a  controlled 
company,  Novo  Nordisk  is  not  obliged  to  comply  with  all  the 
standards  established  by  NYSE.  Furthermore,  Novo  Nordisk,  as  a 
foreign private issuer, is permitted to follow home country practice, 
which  is  the  case  in  relation  to  independence  requirements,  audit 
committee,  equity  compensation  plans,  code  of  business  conduct 
and ethics, and CEO certification. A summary of the significant ways 
in which Novo Nordisk’s corporate governance practices differ from 
the  NYSE  corporate  governance  listing  standards  can  be  found  
in  the  corporate  governance  report  at  novonordisk.com/about_us/
corporate_governance/compliance.asp.

Novo Nordisk is part of the Novo Group and adheres to the Charter 
for  Companies  in  the  Novo  Group,  which  is  available  at  novo.dk. 
However, all strategic and operational matters are solely decided by 
the Board of Directors and Executive Management of Novo Nordisk. 
Read more about the Novo Group on p 44.

 
REMUNERATION

49

The  long-term  share-based  incentive  pro-
gramme  for  Executive  Management  has, 
until  now,  been  based  on  a  calculation  of 
economic  value  creation  compared  with 
planned performance and adjusted if certain 
non-financial targets were not met. As the 
sales  growth  to  a  large  extent  drives  the 
financial development of the company and 
hence shareholder return, a new adjustment 
factor was introduced in 2014.

Remuneration of the Board of Directors and 
Executive  Management  is  assessed  on  an 
annual basis against a benchmark of Nordic 
companies  as  well  as  European  pharma-
ceutical companies that are similar to Novo 
Nordisk  in  size,  complexity  and  market 
capitalisation.  The  results  are  presented  to 
the Board of Directors by the Chairman at its 
October  meeting.  The  company  strives  for 
simplicity  when  devising  the  remuneration 
package,  and  its  remuneration  principles 
provide  guidance  for  the  remuneration  of 
the Board of Directors and Executive Man-
agement.  These  principles  are  available  at 
novonordisk.com /about _us /corporate_ 
governance/remuneration.asp. 

BOARD OF DIRECTORS’ REMUNERATION
The remuneration of Novo Nordisk’s Board 
of  Directors  comprises  a  fixed  base  fee,  

a  multiplier  of  the  fixed  base  fee  for  the 
Chairmanship  and  members  of 
the 
company’s  Audit  Committee  and  Nomina-
tion Committee, fees for ad hoc tasks and a 
travel allowance. At the December meeting, 
the  Board  of  Directors  agrees  on  recom-
mendations for remuneration levels for the 
next  financial  year.  In  connection  with  the 
approval of the annual report, the Board of 
Directors endorses the actual remuneration 
for  the  past  financial  year  and  the  recom-
mendation  on  remuneration  levels  for  the 
current  financial  year.  These  are  then 
presented to the annual general meeting for 
approval.

TRAVEL AND OTHER EXPENSES
All  board  members  who  reside  outside 
Denmark  are  paid  a  fixed  travel  allowance 
per board meeting: 3,000 euros for Europe-
based board members and 6,000 euros for 
board  members  based  outside  Europe. 
Otherwise,  no  travel  allowance  is  paid  to 
board  members  when  attending  board 
meetings  outside  Denmark.  Expenses  such 
as travel and accommodation in relation to 
board meetings as well as those associated 
with  continuing  education  are  reimbursed. 
Novo Nordisk also pays social security taxes 
imposed by foreign authorities. 

VARIABLE REMUNERATION
Board  members  are  not  offered  stock 
options, warrants, restricted stock or parti-
cipation in other incentive schemes. 

EXECUTIVE 
MANAGEMENT’S REMUNERATION
The 
remuneration  of  Novo  Nordisk’s 
Executive  Management  is  proposed  by  the 
Chairmanship and approved by the Board of 
Directors. Remuneration packages for exec-
utives comprise a fixed base salary, a cash-
based  incentive,  a  share-based  incentive,  a 
pension  contribution  and  other  benefits. 
The split between fixed and variable remun-
eration is intended to result in a reasonable 
part of the salary being linked to perform-
ance,  while  promoting  sound,  long-term 
business  decisions  to  meet  the  company’s 
objectives. All incentives are subject to claw-
back  if  it  is  subsequently  determined  that 
payment  was  based  on  information  that 
was manifestly misstated.

FIXED BASE SALARY 
The fixed base salary is intended to attract 
and  retain  executives  with  the  professional 
and personal competences required to drive 
the company’s performance.

CONTINUED

BOARD OF DIRECTORS
IN 2014, THE BASE FEE FOR MEMBERS OF THE BOARD OF DIRECTORS WAS DKK 500,000 (DKK 500,000 IN 2013)

DKK million 

2014 

2013

Fee for 
ad hoc tasks 
and com- 
base fee  mittee work 

Fixed 

Travel 
allowance 

Total 

Fee for
ad hoc tasks 
and com- 
base fee  mittee work 

Fixed 

Travel 
allowance 

Total

1.5 
1.0 
0.5 

Göran Ando3, 4 (chairman of the Board and 
of the Nomination Committee) 
Jeppe Christiansen1 (vice chairman of the Board) 
Hannu Ryöppönen (chairman of the Audit Committee) 
Liz Hewitt (member of the Audit Committee and 
0.5 
the Nomination Committee) 
Helge Lund1 (member of the Audit Committee) 
0.4 
0.5 
Stig Strøbæk (member of the Audit Committee) 
0.5 
Bruno Angelici (member of the Nomination Committee) 
Liselotte Hyveled1 
0.4 
0.5 
Thomas Paul Koestler 
Anne Marie Kverneland  
0.5 
Søren Thuesen Pedersen (member of the Nomination Committee)  0.5 
Henrik Gürtler2 
0.1 
Ulrik Hjulmand-Lassen2 
0.1 
Sten Scheibye2 
– 
Kurt Anker Nielsen2 
– 

Total 

7.0 

– 
– 
0.5 

0.4 
0.2 
0.3 
0.1 
– 
– 
0.0 
0.1 
– 
– 
– 
– 

1.6 

0.1 
– 
0.1 

0.1 
0.1 
– 
0.1 
– 
0.3 
– 
– 
– 
– 
– 
– 

0.8 

1.6 
1.0 
1.1 

1.0 
0.7 
0.8 
0.7 
0.4 
0.8 
0.5 
0.6 
0.1 
0.1 
– 
– 

9.45 

1.4 
0.8 
0.5 

0.5 
– 
0.5 
0.5 
– 
0.5 
0.5 
0.5 
0.5 
0.5 
0.4 
0.1 

7.2 

– 
– 
0.5 

0.3 
– 
0.2 
0.1 
– 
– 
0.1 
– 
– 
– 
– 
0.1 

1.3 

0.1 
– 
0.1 

0.1 
– 
– 
0.1 
– 
0.3 
– 
– 
– 
– 
– 
– 

0.7 

1.5
0.8
1.1

0.9
–
0.7
0.7
–
0.8
0.6
0.5
0.5
0.5
0.4
0.2

9.25

1. Jeppe Christiansen was fi rst elected at the Annual General Meeting in March 2013. Helge Lund and Liselotte Hyveled were fi rst elected in March 2014. 2. Sten Scheibye 
and Kurt Anker Nielsen resigned as of March 2013. Henrik Gürtler and Ulrik Hjulmand-Lassen resigned as of March 2014. 3. Novo Nordisk provides secretarial assistance to 
the chairman in Denmark and the UK. 4. As Göran Ando also holds the position of chairman of the Board, he has not received a fee as chairman of the Nomination Committee. 
5. Excluding social security taxes paid by Novo Nordisk amounting to less than DKK 1 million (less than DKK 1 million in 2013).

NOVO NORDISK ANNUAL REPORT 2014

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CASH-BASED INCENTIVE 
The  cash-based  incentive  is  designed  to 
incentivise  individual  performance  and  the 
achievement  of  a  number  of  predefined 
short-term  functional  and  individual  busi-
ness targets linked to goals in the company’s 
Balanced  Scorecard.  Short-term  targets  for 
the  chief  executive  officer  are  set  by  the 
Chairman  of  the  Board  of  Directors,  while 
the  targets  for  the  other  members  of 
Executive Management are set by the CEO. 
The  Chairmanship  evaluates  the  degree  of 
achievement for each member of Executive 
Management based on input from the CEO.

In  March  2014,  the  Board  of  Directors 
determined that the 2014 maximum bonus 
would be up to 12 months’ fixed base salary 
plus  pension  contribution  for  the  CEO  and 
up  to  nine  months’  fixed  base  salary  plus 
pension contribution for the remaining five 
members of Executive Management. 

is  designed 

to  promote 

SHARE-BASED INCENTIVES 
The  long-term  share-based  incentive  pro-
gramme 
the 
collective  performance  of  Executive  Man-
agement and align the interests of executives 
and  shareholders.  Share-based  incentives 
are linked to both financial and non-financial 
targets. The long-term incentive programme 
is based on a calculation of economic value 
creation  compared  with  planned  perform-
ance. In line with Novo Nordisk’s long-term 
financial targets, the calculation of economic 
value  creation 
reported 
operating  profit  after  tax  reduced  by  a 
weighted  average  cost  of  capital-based 
return  requirement  on  average  invested 
capital.

is  based  on 

Given that the sales growth to a large extent 
drives  the  financial  development  of  the 
company  and  hence  economic  value  crea-
tion,  a  new  adjustment  factor  was  intro-
duced in 2014 related to this. The calculated 
economic value creation is further adjusted 
if certain non-financial targets are not met. 
Non-financial targets are determined on the 
basis  of  an  assessment  of  the  objectives 
regarded  as  particularly  important  for  the 
long-term 
fulfilment  of  the  company’s 
performance.  Besides  financial  and  sales 
growth targets, the 2014 targets consisted 
of  16  targets  linked  to  the  company’s 
Balanced Scorecard within the categories of 
research and development, quality, patients, 
employees,  environment  and  reputation. 
Targets  within  research  and  development 
were  related  to  specific  milestones  such  as 
execution  of  trials,  product  approvals  and 
product launches.

Based  on  these  principles,  a  proportion  of 
the  calculated  economic  value  creation  is 
allocated to a joint pool for the participants, 
who  include  Executive  Management  and 
other members of the Senior Management 
Board.

In  March  2014,  the  Board  of  Directors 
determined  that  the  2014  maximum  for 

Executive Management would be 12 months 
for the CEO and nine months for the other 
members  of  Executive  Management.  If  the 
targets are met for economic value creation 
and  sales  growth,  and  at 
least  85% 
performance  is  reached  for  non-financial 
targets,  the  allocation  to  the  joint  pool 
would correspond to six months’ base salary 
plus  pension  contribution  for  the  CEO  and 
four  and  a  half  months’  base  salary  plus 
pension contribution for the other members 
of Executive Management. Further informa-
tion on Novo Nordisk’s share-based incent-
ives is available at novonordisk.com/about_us.

PENSION 
Pension  contributions  are  paid  to  enable 
income  for 
executives  to  build  up  an 
retirement.

OTHER BENEFITS 
Other  benefits  are  added  to  ensure  that 
overall  remuneration  is  competitive  and 
aligned  with  local  practice.  Such  benefits 
are approved by the Board of Directors via 
delegation of powers to the Chairmanship. 
In  addition,  executives  may  participate  in 
employee  benefit  programmes  such  as 
employee share purchase programmes.

contracts  allow 

SEVERANCE PAYMENT
Novo Nordisk may terminate employment by 
giving  executives  12  months’  notice. 
Executives  may  terminate  their  employment 
by giving Novo Nordisk six months’ notice. In 
addition to the notice period, executives are 
entitled  to  a  severance  payment.  Current 
severance 
employment 
payments  of  up  to  36  months’  fixed  base 
salary plus pension contribution in the event 
of a merger, acquisition or takeover of Novo 
Nordisk.  If  an  executive’s  employment  is 
terminated by Novo Nordisk for other reasons, 
the severance payment is three months’ fixed 
base salary plus pension contribution per year 
of  employment  as  an  executive,  taking  into 
account  previous  employment  history.  In  no 
event will the severance payment be less than 
12  months’  or  more  than  36  months’  fixed 
base salary plus pension contribution.

The  existing  employment  contracts  will  not 
be  changed.  For  the  two  executives  who 
joined  Executive  Management  in  2013  and 
for  all  future  employment  contracts  for 
executives, the severance payment will be no 
more than 24 months’ fixed base salary plus 
pension contribution, which will bring Novo 
Nordisk  into  alignment  with  the  Danish 
Corporate Governance Recommendations in 
the long term.

COMPOSITION OF EXECUTIVE REMUNERATION
2014 ON-TARGET PERFORMANCE
 Fixed base salary        Cash bonus        Share-based incentive        Pensions        Benefits

CEO

Other members of Executive Management

0

10

20

30

40

50

60

70

80

90

100%

REMUNERATION PACKAGE COMPONENTS

Remuneration

Board of 
Directors

Executive 
Management

Comments relating  
to Executive Management

Fixed fee/base salary

Fee for committee work

Fee for ad hoc tasks

Cash bonus

Share-based incentive

Pensions

Travel allowance and 
other expenses

Benefits

Severance payment

Accounts for approximately 25–50% of the 
total value of the remuneration package*

Up to 6–12 months’ fixed base salary + pension 
per year

Up to 9–12 months’ fixed base salary + pension 
contribution per year

25–30% of fixed base salary and cash-based 
incentive

Executive Management receives a minor travel 
allowance equal to that of all other Denmark-
based employees

Non-monetary benefits such as company car 
and phone

Up to 24 months’ fixed base salary + pension. 
The employment contracts entered into before 
2008 exceed the 24-month limit, though will 
not exceed 36 months’ fixed base salary plus 
pension contribution

* The interval 25–50% states the span between ‘maximum performance’ and ‘on-target performance’.

SALES BELOW INCENTIVE TARGET REDUCE SHARE ALLOCATION FOR 2014 

While Novo Nordisk exceeded the planned target for economic value creation in 2014, the company did not meet its sales growth objective 
established for the share-based long-term incentive programme.

The sales growth in local currencies was realised at 8.3% versus an incentive target of 10.0%. As a consequence, the allocation of shares 
under the long-term incentive programme has been reduced to reflect the lower sales performance. The performance for non-financial 
targets in 2014 did meet the predefined targets and hence no further reduction in allocation has been applied.

51

REMUNERATION OF EXECUTIVE MANAGEMENT AND OTHER MEMBERS 
OF THE SENIOR MANAGEMENT BOARD
REMUNERATION OF EXECUTIVE MANAGEMENT AND OTHER MEMBERS 
OF THE SENIOR MANAGEMENT BOARD

2014 

2013

DKK million 

DKK million 
Executive Management
Lars Rebien Sørensen 
Executive Management
Jesper Brandgaard 
Lars Rebien Sørensen 
Lars Fruergaard Jørgensen 
Jesper Brandgaard 
Lise Kingo1 
Lars Fruergaard Jørgensen 
Jakob Riis 
Lise Kingo1 
Kåre Schultz 
Jakob Riis 
Mads Krogsgaard Thomsen 
Kåre Schultz 
Mads Krogsgaard Thomsen 
Executive Management in total 

Executive Management in total 
Other members of the Senior 
Management Board in total2 
Other members of the Senior 
Management Board in total2 
Share allocation3 

Fixed  
base 
salary 
Fixed  
base 
salary 

10.4 
5.8 
10.4 
4.4 
5.8 
4.8 
4.4 
4.4 
4.8 
7.3 
4.4 
5.8 
7.3 
5.8 
42.9 

42.9 
83.34 

Cash 
bonus 
Cash 
bonus 

9.5 
3.9 
9.5 
2.2 
3.9 
2.0 
2.2 
1.8 
2.0 
4.3 
1.8 
3.9 
4.3 
3.9 
27.6 

27.6 
28.7 

2014 

Pension 

Benefi ts 

Pension 

Benefi ts 

Share- 
based 
incentive 
Share- 
based 
incentive 

5.0 
2.5 
5.0 
1.6 
2.5 
1.7 
1.6 
1.5 
1.7 
3.1 
1.5 
2.5 
3.1 
2.5 
17.9 

17.9 
21.9 

0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
2.1 

2.1 
21.6 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

Total 

Total 

25.2 
12.5 
25.2 
8.5 
12.5 
8.8 
8.5 
8.0 
8.8 
15.0 
8.0 
12.5 
15.0 
12.5 
90.5 

90.5 
155.5 

Fixed  
base 
salary 
Fixed  
base 
salary 

10.1 
5.7 
10.1 
4.1 
5.7 
5.1 
4.1 
4.1 
5.1 
6.3 
4.1 
5.7 
6.3 
5.7 
41.1 

41.1 
82.74 

Cash 
bonus 
Cash 
bonus 

5.1 
2.4 
5.1 
1.4 
2.4 
1.9 
1.4 
1.4 
1.9 
2.7 
1.4 
2.4 
2.7 
2.4 
17.3 

17.3 
32.3 

2013

Pension 

Benefi ts 

Pension 

Benefi ts 

Share- 
based 
incentive 
Share- 
based 
incentive 

3.8 
2.0 
3.8 
1.4 
2.0 
1.8 
1.4 
1.4 
1.8 
2.4 
1.4 
2.0 
2.4 
2.0 
14.8 

14.8 
25.5 

0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
2.1 

2.1 
14.4 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

Total

Total

19.3
10.4
19.3
7.2
10.4
9.1
7.2
7.2
9.1
11.7
7.2
10.4
11.7
10.4
75.3

75.3
154.9

83.34 

28.7 

21.9 

21.6 

– 
66.2 

155.5 
66.2 

82.74 

32.3 

25.5 

14.4 

– 
51.5 

154.9
51.5

Share allocation3 
51.5
1. Following a change in the distribution of responsibilities among the members of Executive Management, it has been decided to reduce the number of executive positions 
from seven to six. In this connection EVP Lise Kingo has decided to leave Novo Nordisk as of November 2014. The 2014 remuneration for Lise Kingo is included in the above 
1. Following a change in the distribution of responsibilities among the members of Executive Management, it has been decided to reduce the number of executive positions 
table, wheras severance payments of DKK 32.2 million are not included. 2. The total remuneration for 2014 includes remuneration to 31 senior vice presidents (33 in 2013), 
from seven to six. In this connection EVP Lise Kingo has decided to leave Novo Nordisk as of November 2014. The 2014 remuneration for Lise Kingo is included in the above 
none of whom have retired or left the company (fi ve in 2013). 3. The joint pool of shares is locked up for three years before it is transferred to the participants employed at the 
table, wheras severance payments of DKK 32.2 million are not included. 2. The total remuneration for 2014 includes remuneration to 31 senior vice presidents (33 in 2013), 
end of the three-year period. The value is the cash amount of the share bonus granted in the year using the grant-date market value of Novo Nordisk B shares. Based on the split 
none of whom have retired or left the company (fi ve in 2013). 3. The joint pool of shares is locked up for three years before it is transferred to the participants employed at the 
of participants at the establishment of the joint pool, approximately 40% of the pool will be allocated to the members of Executive Management and 60% to other members 
end of the three-year period. The value is the cash amount of the share bonus granted in the year using the grant-date market value of Novo Nordisk B shares. Based on the split 
of the Senior Management Board (2013: 40% and 60% respectively). In the lock-up period, the joint pool may potentially be reduced in the event of lower-than-planned value 
of participants at the establishment of the joint pool, approximately 40% of the pool will be allocated to the members of Executive Management and 60% to other members 
creation in subsequent years. 4. Including social security taxes paid amounting to DKK 2.7 million (DKK 2.0 million in 2013).
of the Senior Management Board (2013: 40% and 60% respectively). In the lock-up period, the joint pool may potentially be reduced in the event of lower-than-planned value 
creation in subsequent years. 4. Including social security taxes paid amounting to DKK 2.7 million (DKK 2.0 million in 2013).

66.2 

66.2 

51.5 

MANAGEMENT’S LONG-TERM INCENTIVE PROGRAMME
MANAGEMENT’S LONG-TERM INCENTIVE PROGRAMME
The shares allocated to the joint pool for 2011 (448,560 shares) were released to the individual participants subsequent to the 
approval  of  the  Annual  Report  2014  by  the  Board  of  Directors  and  the  announcement  on  30  January  2015  of  the  full-year 
The shares allocated to the joint pool for 2011 (448,560 shares) were released to the individual participants subsequent to the 
fi nancial results for 2014. Based on the share price at the end of 2014, the value of the released shares is as follows:
approval  of  the  Annual  Report  2014  by  the  Board  of  Directors  and  the  announcement  on  30  January  2015  of  the  full-year 
fi nancial results for 2014. Based on the share price at the end of 2014, the value of the released shares is as follows:
Value as at 31 December 2014 of shares released on 30 January 2015 

Value as at 31 December 2014 of shares released on 30 January 2015 
Executive Management
Lars Rebien Sørensen 
Executive Management
Jesper Brandgaard 
Lars Rebien Sørensen 
Lars Fruergaard Jørgensen 
Jesper Brandgaard 
Jakob Riis 
Lars Fruergaard Jørgensen 
Kåre Schultz 
Jakob Riis 
Mads Krogsgaard Thomsen 
Kåre Schultz 
Mads Krogsgaard Thomsen 
Executive Management in total2 

Executive Management in total2 
Other members of the Senior Management Board in total2 

Number 
of shares 
Number 
of shares 

Market value1
(DKK million)
Market value1
(DKK million)

37,515 
25,010 
37,515 
12,505 
25,010 
12,505 
12,505 
25,010 
12,505 
25,010 
25,010 
25,010 
137,555 

137,555 
203,825 

9.7
6.5
9.7
3.3
6.5
3.3
3.3
6.5
3.3
6.5
6.5
6.5
35.8

35.8
53.1

Other members of the Senior Management Board in total2 
53.1
1. The market value of the shares released in 2015 is based on the Novo Nordisk B share price of DKK 260.30 at the end of 2014. 2. In addition, 107,180 shares (market value: 
DKK 27.9 million) were released to retired Executive Management and Senior Management Board members.
1. The market value of the shares released in 2015 is based on the Novo Nordisk B share price of DKK 260.30 at the end of 2014. 2. In addition, 107,180 shares (market value: 
DKK 27.9 million) were released to retired Executive Management and Senior Management Board members.
Lars Rebien Sørensen serves as a member of the Supervisory Board of Bertelsmann AG, from which he received remuneration of EUR 117,000 in 2014 (EUR 122,000 in 2013) 
and as a board member of Thermo Fisher Scientifi c Inc, from which he received remuneration of USD 299,063 in 2014 (USD 314,786 in 2013). Jesper Brandgaard serves as 
Lars Rebien Sørensen serves as a member of the Supervisory Board of Bertelsmann AG, from which he received remuneration of EUR 117,000 in 2014 (EUR 122,000 in 2013) 
chairman of the Board of Directors of SimCorp A/S, from which he received remuneration of DKK 913,500 in 2014 (DKK 871,068 in 2013). Kåre Schultz serves as a board 
and as a board member of Thermo Fisher Scientifi c Inc, from which he received remuneration of USD 299,063 in 2014 (USD 314,786 in 2013). Jesper Brandgaard serves as 
member of LEGO A/S, from which he received remuneration of DKK 400,000 in 2014 (DKK 350,000 in 2013). Kåre Schultz also serves as chairman of the Board of Directors 
chairman of the Board of Directors of SimCorp A/S, from which he received remuneration of DKK 913,500 in 2014 (DKK 871,068 in 2013). Kåre Schultz serves as a board 
of Royal Unibrew A/S, from which he received remuneration of DKK 625,000 in 2014 (DKK 625,000 in 2013). Mads Krogsgaard Thomsen serves as a board member of the 
member of LEGO A/S, from which he received remuneration of DKK 400,000 in 2014 (DKK 350,000 in 2013). Kåre Schultz also serves as chairman of the Board of Directors 
University of Copenhagen, from which he received remuneration of DKK 81,200 in 2014 (DKK 40,500 in 2013). Jakob Riis serves as a board member of ALK-Abelló A/S, from 
of Royal Unibrew A/S, from which he received remuneration of DKK 625,000 in 2014 (DKK 625,000 in 2013). Mads Krogsgaard Thomsen serves as a board member of the 
which he received remuneration of DKK 375,000 in 2014 (DKK 375,000 in 2013).
University of Copenhagen, from which he received remuneration of DKK 81,200 in 2014 (DKK 40,500 in 2013). Jakob Riis serves as a board member of ALK-Abelló A/S, from 
which he received remuneration of DKK 375,000 in 2014 (DKK 375,000 in 2013).

203,825 

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52

GOVERNANCE, LEADERSHIP AND SHARES

BOARD OF DIRECTORS

Göran Ando (chair)

Jeppe Christiansen (vice chair)

Bruno Angelici

Formerly CEO of Celltech Group plc, UK (retired). 
Member of the Board of Novo Nordisk A/S since 
2005, vice chair since 2006, chair since 2013 and 
chair of the Nomination Committee since 2013.
Management duties: Symphogen A/S, Denmark 
(chair),  member  of  the  boards  of  Novo  A/S, 
Denmark,  Molecular  Partners  AG,  Switzerland, 
and  RAND  Health,  US.  Senior  advisor  to  Essex 
Woodlands Health Ventures Ltd., UK.
Special  competences:  Medical  qualifications 
and  extensive  executive  background  within  the 
international pharmaceutical industry.
Education: Specialism in general medicine (1978) 
and  degree  in  medicine  (1973),  both  from 
Linköping Medical University, Sweden.

Chief executive officer of Fondsmæglerselskabet 
Maj Invest A/S, Denmark. Member and vice chair 
of the Board of Novo Nordisk A/S since 2013.
Management  duties:  Haldor  Topsøe  A/S  (vice 
chair), member of the boards of Novo A/S, KIRKBI 
A/S and Symphogen A/S, all in Denmark.
Special  competences:  Extensive  background 
and  experience  within  the  financial  sector,  in 
particular  in  relation  to  financial  and  capital 
market issues, as well as insight into the investor 
perspective.
Education:  MSc  in  Economics  (1985)  from  the 
University of Copenhagen, Denmark.

Formerly executive vice president of AstraZeneca 
(retired).  Member  of  the  Board  of  Novo  Nordisk 
A/S  since  2011  and  member  of  the  Nomination 
Committee since 2013.
Management duties: Vectura Group plc (chair), 
member of the boards of Smiths Group plc, UK, 
and Wolters Kluwer, the Netherlands. Member of 
the  Global  Advisory  Board  of  Takeda  Pharma-
ceutical Company Limited, Japan.
Special  competences:  Extensive  global  expe-
rience  with  two  companies  in  the  fields  of 
pharmaceuticals  and  medical  devices,  and  in-
depth  knowledge  of  strategy,  sales,  marketing 
and governance of major companies.
Education:  AMP  (1993)  from  Harvard  Business 
School  and  MBA  (1978)  from  Kellogg  School  of 
Management  at  Northwestern  University,  both  in 
the  US.  Law  degree  (1973)  from  Reims  University 
and BA in Business Administration (1971) from École 
Supérieure de Commerce de Reims, both in France.

Liz Hewitt

Liselotte Hyveled

Thomas Paul Koestler

Formerly  Group  Director  Corporate  Affairs  of 
Smith & Nephew plc, UK (retired). Member of the 
Board  of  Novo  Nordisk  A/S  since  2012,  and 
member of the Audit Committee since 2012 and 
of the Nomination Committee since 2013.
Management duties: Member of the boards of 
Melrose Industries plc and Savilles plc, both in the 
UK. External member of the audit committee of 
the House of Lords, UK.
Special  competences:  Extensive  experience 
within  the  field  of  medical  devices,  significant 
financial knowledge and knowledge of how large 
international companies operate.
Education:  BSc 
(1977)  from 
University  College  London,  UK,  and  FCA  (UK 
Institute of Chartered Accountants) (1982).

(Hons) 

(Econ) 

Project vice president for Novo Nordisk’s prandial 
insulin  projects  Faster-acting  insulin  aspart  and 
Prandial  BioEdge  in  Insulin,  GH  &  Devices  in 
Global  Development.  Member  of  the  Board  of 
Novo Nordisk A/S since 2014.
Education:  Master  of  Science 
(1992)  from 
Copenhagen  University,  and  Master  of  Medical 
Business  Strategies  (2011)  from  Copenhagen 
Business School, both in Denmark.

Executive with Vatera Holdings LLC, US. Member 
of the Board of Novo Nordisk A/S since 2011.
Management duties: Melinta Therapeutics Inc., 
US  (chair).  Member  of  the  boards  of  Momenta 
Pharmaceuticals  Inc.,  ImmusanT  Inc.,  Arisaph 
Pharmaceuticals 
Inc.  and  Edgemont  Pharma-
ceuticals LLC, all in the US.
Special competences: Extensive R&D knowledge, 
both  generally  and  within  the  field  of  regulatory 
affairs.  Significant  know-how  about  the  pharma-
ceutical 
large 
international  corporations  operate.  Additional 
knowledge of the US market.
Education: PhD in Medicine & Pathology (1982) 
from the Roswell Park Memorial Institute and BSc 
in  Biology  (1975)  from  Daemen  College,  both  in 
the US.

in  general  and  how 

industry 

Name (male/female) 

First elected 

Göran Ando (m) 
Jeppe Christiansen (m) 
Bruno Angelici (m) 
Liz Hewitt (f) 
Liselotte Hyveled (f) 
Thomas Paul Koestler (m) 

2005 
2013 
2011 
2012 
2014 
2011 

Term 

2015 
2015 
2015 
2015 
2018 
2015 

Nationality 

Born 

Swedish 
Danish 
French 
British 
Danish 
American 

March 1949 
November 1959 
April 1947 
November 1956 
January 1966 
June 1951 

Independence1

Not independent2
Not independent2
Independent
Independent4,5
Not independent3
Independent

1. As designated by Nasdaq Copenhagen in accordance with section 3.2.1 of Recommendations on Corporate Governance (updated 2014). 2. Member of the Board of Novo A/S. 
3. Elected by employees of Novo Nordisk.

NOVO NORDISK ANNUAL REPORT 2014

GOVERNANCE, LEADERSHIP AND SHARES

53

Anne Marie Kverneland

Helge Lund

Søren Thuesen Pedersen

Laboratory technician and full-time shop steward. 
Member of the Board of Novo Nordisk A/S since 
2000.
Management  duties:  Member  of  the  Novo 
Nordisk Foundation since 2014.
Education:  Degree  in  Medical  Laboratory  Tech-
nology 
(1980)  from  Copenhagen  University 
Hospital, Denmark.

Formerly  CEO  of  Statoil  ASA,  Norway.  Chief 
executive  officer  of  BG  Group,  UK,  with  effect 
from  2  March  2015.  Member  of  the  Board  of 
Novo Nordisk A/S and the Audit Committee since 
2014.
Special  competences:  Extensive  executive  and 
board experience in large multinational companies 
headquartered  in  Scandinavia  within  regulated 
markets, and significant financial knowledge.
Education:  MA  in  Economics  (1987)  from  the 
Norwegian  School  of  Economics  &  Business 
Administration  (NHH)  and  MBA  from  INSEAD 
(1991), France.

External  Affairs  director  in  Quality  Intelligence.
Member of the Board of Novo Nordisk A/S since 
2006 and member of the Nomination Committee 
since 2014.
Management duties: Member of the boards of 
HOFOR  A/S,  HOFOR  Forsyning  Holding  PS, 
HOFOR Forsyning Komplementar A/S and HOFOR 
Forsyning A/S, all in Denmark.
Education:  BSc  in  Chemical  Engineering  (1988) 
from the Engineering Academy of Denmark.

Hannu Ryöppönen

Stig Strøbæk

Electrician  and  full-time  shop  steward.  Member 
of the Board of Novo Nordisk A/S since 1998 and 
member of the Audit Committee since 2013.
Education:  Qualified  electrician.  Diploma  in 
further  training  for  board  members  (2003)  from 
the Danish Employees’ Capital Pension Fund (LD).

Formerly CFO and deputy CEO of Stora Enso Oyj, 
Finland  (retired).  Member  of  the  Board  of  Novo 
Nordisk  A/S  since  2009  and  chair  of  the  Audit 
Committee since 2012 (member since 2009).
Management duties: Private equity funds Altor 
2003 GP Limited (chair), Altor Fund II GP Limited 
(chair) and Altor III GP Limited (chair), all in Jersey, 
Channel Islands. Member of the boards of Amer 
Sports  Oyj,  Finland,  and  the  private  equity  fund 
Value  Creation  Investments  Limited  II,  Jersey, 
Channel Islands. Chair of the audit committee of 
Amer Sports Oyj, Finland.
Special  competences:  International  executive 
background  and  thorough  understanding  of 
managing  finance  operations  in  global  organ-
isations,  in  particular  in  relation  to  accounting, 
financial  and  capital  market  issues,  but  also 
experience  in  private  equity  and  mergers  & 
acquisitions (M&A).
Education:  BA  in  Business  Administration  (1976) 
from Hanken School of Economics, Helsinki, Finland.

Name (male/female) 

First elected 

Anne Marie Kverneland (f) 
Helge Lund (m) 
Søren Thuesen Pedersen (m) 
Hannu Ryöppönen (m) 
Stig Strøbæk (m) 

2000 
2014 
2006 
2009 
1998 

Term 

2018 
2015 
2018 
2015 
2018 

Nationality 

Born 

Danish 
Norwegian 
Danish 
Finnish 
Danish 

July 1956 
October 1962 
December 1964 
March 1952 
January 1964 

Independence1

Not independent3
Independent4,5
Not independent3
Independent4,5
Not independent3

4. Mr Ryöppönen, Mr Lund and Ms Hewitt qualify as independent Audit Committee members as defined by the US Securities and Exchange Commission (SEC). 5. Mr Ryöppönen, Mr Lund and Ms 
Hewitt qualify as independent Audit Committee members as defined under part 8 of the Danish Act on Approved Auditors and Audit Firms.

NOVO NORDISK ANNUAL REPORT 2014

54

GOVERNANCE, LEADERSHIP AND SHARES

EXECUTIVE 
MANAGEMENT

Lars Rebien Sørensen
Chief executive officer

Kåre Schultz
President and chief operating officer

Jesper Brandgaard
Chief financial officer

completed 

Lars  Rebien  Sørensen  joined  Novo  Nordisk’s 
Enzymes  Marketing  in  1982.  Over  the  years,  he 
several  overseas  postings, 
has 
including in the Middle East and the US. He was 
appointed a member of Corporate Management 
in  May  1994,  and  in  December  1994  was  given 
special  responsibility  within  Corporate  Manage-
ment for Health Care. He was appointed president 
and chief executive officer in November 2000.
Other  management  duties:  Member  of  the 
boards  of  Thermo  Fisher  Scientific  Inc.,  US,  and 
Bertelsmann AG, Germany.
Born: October 1954.

Kåre  Schultz  joined  Novo  Nordisk  in  1989  as  an 
economist in Health Care, Economy & Planning. In 
November 2000, he was appointed executive vice 
president  and  chief  of  staff.  In  March  2002,  he 
took over the position of executive vice president 
and chief operating officer. In February 2014, he 
was  appointed  president  and  chief  operating 
officer.
Other management duties: Chair of the board 
of Royal Unibrew A/S and member of the board 
of LEGO A/S, both in Denmark.
Born: May 1961.

Jesper  Brandgaard  joined  Novo  Nordisk  in  1999 
as senior vice president of Corporate Finance. He 
was appointed executive vice president and chief 
financial officer in November 2000.
Other management duties: Chair of the boards 
of SimCorp A/S and NNIT A/S, both in Denmark.
Born: October 1963.

Lars Fruergaard Jørgensen
Executive vice president of Corporate 
Development and chief of staff

Jakob Riis
Executive vice president of Marketing, Medical 
Affairs and Stakeholder Engagement

Mads Krogsgaard Thomsen
Chief science officer

Lars Fruergaard Jørgensen joined Novo Nordisk in 
1991 as an economist in Health Care, Economy & 
Planning  and  has,  over  the  years,  completed 
overseas postings in the US and Japan. In 2004, 
he  was  appointed  senior  vice  president  for  IT  & 
Corporate Development. In January 2013, he was 
appointed  executive  vice  president  and  chief 
information officer, assuming responsibility for IT, 
Quality  &  Corporate  Development.  In  November 
2014,  he  also  took  over  responsibility  for  Corp-
orate  People  &  Organisation  and  Business 
Assurance.
Other management duties: Chair of the board 
of NNE Pharmaplan A/S and member of the board 
of NNIT A/S, both in Denmark.
Born: November 1966.

Jakob Riis joined Novo Nordisk in 1996 as a health 
economist  in  marketing,  and  has  over  the  years 
completed overseas postings in the US and Japan. 
In 2005, he was appointed senior vice president 
for Marketing. In January 2013, he was appointed 
executive  vice  president,  assuming  responsibility 
for  Marketing  &  Medical  Affairs.  In  November 
2014,  he  took  over  responsibility  for  Corporate 
Stakeholder Engagement.
Other management duties: Chair of the board 
of  Copenhagen  Institute  of  Interaction  Design 
and member of the board and audit committee of 
ALK-Abelló A/S, both in Denmark.
Born: April 1966.

Mads Krogsgaard Thomsen joined Novo Nordisk 
in  1991  as  head  of  Growth  Hormone  Research. 
He  was  appointed  executive  vice  president  and 
chief  science  officer  in  November  2000.  He  is  a 
member  of  the  editorial  boards  of  international 
journals.  He  has  served  as  president  of  the 
National  Academy  of  Technical  Sciences  (ATV), 
Denmark. He is adjunct professor of pharmacology 
at the Faculty of Health and Medical Sciences of 
the University of Copenhagen, Denmark.
Other management duties: Chair of the board 
of Steno Diabetes Center A/S and member of the 
board  of  the  University  of  Copenhagen,  both  in 
Denmark.
Born: December 1960.

NOVO NORDISK ANNUAL REPORT 2014

CONSOLIDATED
FINANCIAL, 
SOCIAL AND
ENVIRONMENTAL
STATEMENTS 2014

CONSOLIDATED FINANCIAL 
STATEMENTS

56  Income statement and Statement 
of comprehensive income

57 Balance sheet

58 Statement of cash flows

59 Statement of changes in equity

60 Notes to the Consolidated financial statements

CONSOLIDATED SOCIAL STATEMENT 
(SUPPLEMENTARY INFORMATION)

96 Statement of social performance

97 Notes to the Consolidated social statement

CONSOLIDATED ENVIRONMENTAL 
STATEMENT 
(SUPPLEMENTARY INFORMATION)

102 Statement of environmental performance

102 Notes to the Consolidated environmental 

statement

As  Novo  Nordisk’s  business  continues  to  develop,  the  company 
remains committed to reporting its performance through its integrated 
reporting. In line with the Novo Nordisk Triple Bottom Line principle, 
the Consolidated financial, social and environmental statements are 
presented separately along with the related notes. 

Within each of the financial, social and environmental statements, the 
notes are grouped into sections based on how Novo Nordisk views 
its business. Each of the sections has an introduction explaining the 
link  between  long-term  targets,  business  priorities,  and  how  this 
is  reflected  in  Novo  Nordisk’s  financial,  social  and  environmental 
statements. To provide transparency on the disclosed amounts, each 
note includes the relevant accounting policy, key accounting estimates 
and numerical disclosure.

Novo Nordisk’s research 
centre in Beijing, China.

56 CONSOLIDATED FINANCIAL STATEMENTS 

INCOME STATEMENT 
AND STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 31 DECEMBER

DKK million 

INCOME STATEMENT

Net sales  
Cost of goods sold 

Gross profi t 

Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 

Operating profi t 

Financial income 
Financial expenses 

Profi t before income taxes 

Income taxes 

Net profi t for the year 

EARNINGS PER SHARE

Basic earnings per share (DKK) 
Diluted earnings per share (DKK) 

Note 

2014 

2013 

2012

2.1, 2.2 
2.2, 2.4 

88,806 
14,562 

83,572 
14,140 

2.2, 2.4 
2.2, 2.3, 2.4 
2.2, 2.4 
2.2, 2.4, 2.5 

74,244 

69,432 

23,223 
13,762 
3,537 
770 

23,380 
11,733 
3,508 
682 

34,492 

31,493 

4.7 
4.7 

167 
563 

1,702 
656 

78,026
13,465

64,561

21,544
10,897
3,312
666

29,474

125
1,788

34,096 

32,539 

27,811

2.6 

7,615 

7,355 

6,379

26,481 

25,184 

21,432

4.1 
4.1 

10.10 
10.07 

9.40 
9.35 

7.82
7.77

DKK million 

Note 

2014 

2013 

2012

STATEMENT OF COMPREHENSIVE INCOME

Net profi t for the year 

26,481 

25,184 

21,432

Other comprehensive income:
Remeasurements of defi ned benefi t plans 

3.6 

Items that will not subsequently be reclassifi ed to the Income statement 

Exchange rate adjustments of investments in subsidiaries  
Cash fl ow hedges, realisation of previously deferred (gains)/losses  
Cash fl ow hedges, deferred gains/(losses) incurred during the period  
Other items  

Items that will be reclassifi ed subsequently to the Income statement 
when specifi c conditions are met 

Other comprehensive income before tax 

(247) 

(247) 

(39) 
(1,229) 
(2,225) 
111 

(3,382) 

(3,629) 

Tax on other comprehensive income, income/(expense)  

2.6 

977 

Other comprehensive income for the year, net of tax 

(2,652) 

54 

54 

(435) 
(809) 
1,195 
75 

26 

80 

(211) 

(131) 

(281)

(281)

(172)
1,182
849
35

1,894

1,613

(587)

1,026

Total comprehensive income for the year 

23,829 

25,053 

22,458

NOVO NORDISK ANNUAL REPORT 2014

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BALANCE SHEET
AT 31 DECEMBER

DKK million 

ASSETS

Intangible assets 
Property, plant and equipment 
Deferred income tax assets 
Other fi nancial assets 

Total non-current assets 

Inventories 
Trade receivables 
Tax receivables 
Other receivables and prepayments 
Marketable securities  
Derivative fi nancial instruments 
Cash at bank and on hand 

Total current assets 

Total assets 

EQUITY AND LIABILITIES

Share capital 
Treasury shares 
Retained earnings 
Other reserves 

Total equity 

Deferred income tax liabilities 
Retirement benefi t obligations 
Provisions 

Total non-current liabilities 

Current debt   
Trade payables 
Tax payables 
Other liabilities 
Derivative fi nancial instruments 
Provisions 

Total current liabilities 

Total liabilities 

Total equity and liabilities 

CONSOLIDATED FINANCIAL STATEMENTS

57

Note 

2014 

2013

3.1 
3.2 
2.6 
4.6 

3.3 
3.4 

3.5 
4.2, 4.6 
4.3 
4.2, 4.4 

4.1 
4.1 

2.6 
3.6 
3.7 

4.6 
4.6 

3.8 
4.3 
3.7 

1,378 
23,136 
5,399 
856 

30,769 

11,357 
13,041 
3,210 
2,750 
1,509 
30 
14,396 

46,293 

1,615
21,882
4,231
551

28,279

9,552
10,907
3,155
2,454
3,741
1,521
10,728

42,058

77,062 

70,337

530 
(11) 
41,277 
(1,502) 

550
(21)
41,137
903

40,294 

42,569

7 
1,031 
2,041 

3,079 

720 
4,950 
2,771 
11,051 
2,607 
11,590 

33,689 

36,768 

672
688
2,183

3,543

215
4,092
2,222
9,386
–
8,310

24,225

27,768

77,062 

70,337

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
58 CONSOLIDATED FINANCIAL STATEMENTS 

STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER

DKK million 

Net profi t for the year 

Adjustment for non-cash items:
    Income taxes 
    Depreciation, amortisation and impairment losses  
    Other non-cash items 
Change in working capital 
Interest received 
Interest paid 
Income taxes paid 

Net cash generated from operating activities 

Proceeds from sale of other fi nancial assets 
Purchase of intangible assets and other fi nancial assets 
Proceeds from sale of property, plant and equipment 
Purchase of property, plant and equipment 
Sale/(purchase) of marketable securities 

Net cash used in investing activities 

Repayment of loans 
Purchase of treasury shares, net 
Dividends paid  

Note 

2014 

2013 

2012

26,481 

25,184 

21,432

2.6 
3.1, 3.2 
5.3 
4.5 

2.6 

3.1, 4.6 

3.2 

7,615 
3,435 
4,163 
(2,148) 
131 
(78) 
(7,907) 

7,355 
2,799 
584 
(265) 
131 
(39) 
(9,807) 

6,379
2,693
2,181
274
207
(61)
(10,891)

31,692 

25,942 

22,214

35 
(345) 
4 
(3,990) 
2,232 

29 
(406) 
31 
(3,238) 
811 

(2,064) 

(2,773) 

–
(250)
53
(3,372)
(501)

(4,070)

4.1 
 4.1 

– 
(14,667) 
(11,866) 

– 
(13,924) 
(9,715) 

(502)
(11,896)
(7,742)

Net cash used in fi nancing activities 

(26,533) 

(23,639) 

(20,140)

Net cash generated from activities 

3,095 

(470) 

(1,996)

Cash and cash equivalents at the beginning of the year 
Exchange gains/(losses) on cash and cash equivalents 

10,513 
68 

11,053 
(70) 

13,057
(8)

Cash and cash equivalents at the end of the year 

4.4 

13,676 

10,513 

11,053

NOVO NORDISK ANNUAL REPORT 2014

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STATEMENT OF CHANGES IN EQUITY
AT 31 DECEMBER

CONSOLIDATED FINANCIAL STATEMENTS

59

DKK million 

Share 
capital 

Treasury 
shares 

Retained 
earnings 

  Other reserves 

Exchange 
rate 
adjust- 
ment 

Cash  
fl ow 
hedges 

Tax and 
other 
items 

Total 
other 
reserves 

Total

2014
Balance at the beginning of the year 

550 

(21) 

41,137 

(209) 

1,233 

(121) 

903 

42,569

Net profi t for the year 
Other comprehensive income for the year 

26,481 
(247) 

(39) 

(3,454) 

1,088 

(2,405) 

26,481
(2,652)

Total comprehensive income for the year 

26,234 

(39) 

(3,454) 

1,088 

(2,405) 

23,829

Transactions with owners:
Dividends (note 4.1) 
Share-based payments (note 5.1) 
Tax credit related to share option scheme 
Purchase of treasury shares (note 4.1) 
Sale of treasury shares (note 4.1) 
Reduction of the B share capital (note 4.1) 

Balance at the end of the year 

2013
Balance at the beginning of the year 

Net profi t for the year 
Other comprehensive income for the year 

Total comprehensive income for the year 

Transactions with owners:
Dividends (note 4.1) 
Share-based payments (note 5.1) 
Tax credit related to share option scheme 
Purchase of treasury shares (note 4.1) 
Sale of treasury shares (note 4.1) 
Reduction of the B share capital (note 4.1) 

Balance at the end of the year 

2012
Balance at the beginning of the year 

(11,866) 
371 
58 
(14,717) 
60 

(11) 
1 
20 

(11,866)
371
58
(14,728)
61
–

(11) 

41,277 

(248) 

(2,221) 

967 

(1,502) 

40,294

(20) 

530 

560 

(17) 

39,001 

226 

847 

15 

1,088 

40,632

25,184 
54 

25,238 

(9,715) 
409 
114 
(13,974) 
64 

(15) 
1 
10 

(435) 

(435) 

386 

386 

(136) 

(185) 

25,184
(131)

(136) 

(185) 

25,053

(9,715)
409
114
(13,989)
65
–

(21) 

41,137 

(209) 

1,233 

(121) 

903 

42,569

(10) 

550 

580 

(24) 

37,111 

398 

(1,184) 

567 

(219) 

37,448

Net profi t for the year 
Other comprehensive income for the year 

21,432 
(281) 

(172) 

2,031 

(552) 

1,307 

21,432
1,026

Total comprehensive income for the year 

21,151 

(172) 

2,031 

(552) 

1,307 

22,458

Transactions with owners:
Dividends (note 4.1) 
Share-based payments (note 5.1) 
Tax credit related to share option scheme 
Purchase of treasury shares (note 4.1) 
Sale of treasury shares (note 4.1) 
Reduction of the B share capital (note 4.1) 

Balance at the end of the year 

(20) 

560 

(7,742) 
308 
56 
(12,147) 
264 

(15) 
2 
20 

(7,742)
308
56
(12,162)
266
–

(17) 

39,001 

226 

847 

15 

1,088 

40,632

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
60 CONSOLIDATED FINANCIAL STATEMENTS 

NOTES

SECTIONS IN THE CONSOLIDATED FINANCIAL STATEMENTS

SECTION 1  BASIS OF PREPARATION
Read this section to get an overview of the fi nancial accounting policies in 
general and an overview of Management’s key accounting estimates.

1.1  Summary of signifi cant accounting policies, p 61
1.2  Summary of key accounting estimates, p 61
1.3  Changes in accounting policies and disclosures, p 62
1.4  General accounting policies, p 62

SECTION 2  RESULTS FOR THE YEAR
Read this section to get more details on the results for the year, including 
operating segments, taxes and employee costs.

SECTION 4  CAPITAL STRUCTURE AND 
FINANCING ITEMS
Read this section to gain an insight into the capital structure, cash fl ow and 
fi nancing items.

4.1  Share capital, distribution to shareholders and earnings per share, p 79
4.2  Financial risks, p 81
4.3  Derivative fi nancial instruments, p 82
4.4  Cash and cash equivalents, fi nancial resources and free cash fl ow, p 84
4.5  Change in working capital, p 84
4.6  Financial assets and liabilities, p 84
4.7  Financial income and expenses, p 86

2.1  Net sales and sales deductions, p 63
2.2  Segment information, p 65
2.3  Research and development costs, p 66
2.4  Employee costs, p 68
2.5  Other operating income, net, p 69
2.6  Income and deferred income taxes, p 69

SECTION 3  OPERATING ASSETS AND 
LIABILITIES
Read this section to get more details on the assets that form the basis for 
the activities of Novo Nordisk, and the related liabilities.

3.1  Intangible assets, p 71
3.2  Property, plant and equipment, p 72
3.3  Inventories, p 74
3.4  Trade receivables, p 74
3.5  Other receivables and prepayments, p 75
3.6  Retirement benefi t obligations, p 75
3.7  Provisions and contingent liabilities, p 77
3.8  Other liabilities, p 78

SECTION 5  OTHER DISCLOSURES
Read this section for more details on the statutory notes that have 
secondary importance from the perspective of Novo Nordisk.

5.1  Share-based payment schemes, p 87
5.2  Management’s holdings of Novo Nordisk shares, p 89
5.3  Other non-cash items, p 90
5.4  Commitments, p 91
5.5  Related party transactions, p 92
5.6  Fee to statutory auditors, p 92
5.7  Companies in the Novo Nordisk Group, p 93
5.8  Financial defi nitions, p 94

NOVO NORDISK ANNUAL REPORT 2014

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SECTION 1
BASIS OF PREPARATION OF THE 
CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED FINANCIAL STATEMENTS

61

Novo Nordisk presents its Consolidated fi nancial statements on the basis of 
the latest developments in international fi nancial reporting and strives for 
early adoption of EU-endorsed IFRS accounting standards. All entities in the 
Novo Nordisk Group follow the same Group accounting policies. This section 
gives a summary of the signifi cant accounting policies, Management’s key 

accounting estimates, new IFRS requirements and other accounting policies 
in general. A detailed description of accounting policies and key accounting 
estimates related to specifi c reported amounts is presented in each note to 
the relevant fi nancial items.

1.1  SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES 

The  Consolidated  fi nancial  statements  included  in  this  Annual  Report 
have  been  prepared  in  accordance  with  International  Financial  Reporting 
Standards (IFRS) as issued by the International Accounting Standards Board 
(IASB), in accordance with IFRS as endorsed by the European Union and also 
in  accordance  with  additional  Danish  disclosure  requirements  for  annual 
 reports of listed companies. 

Measurement basis
The Consolidated fi nancial statements have been prepared on the historical 
cost basis except for derivative fi nancial instruments, equity investments and 
marketable securities measured at fair value.

The  principal  accounting  policies  set  out  below  have  been  applied 
 consistently in the preparation of the Consolidated fi nancial statements for 
all the years presented. 

Principal accounting policies
Novo Nordisk’s accounting policies are described in each of the individual 
notes  to  the  Consolidated  fi nancial  statements.  Considering  all  the 
 accounting policies applied, Management regards the following as the most 
signifi cant  accounting  policies  for  the  recognition  and  measurement  of 
 reported amounts:

•  Net sales and sales deductions (notes 2.1 and 3.7)
  Revenue  is  only  recognised  when,  in  Management’s  judgement,  the 
signifi cant  risks  and  rewards  of  ownership  have  been  transferred  and 
when the Group does not retain managerial involvement in or effective 
control over the goods sold. To arrive at net sales, rebates and discounts 
to  government  agencies,  wholesalers,  health  insurance  companies, 
managed healthcare organisations and retail customers are deducted from 
gross sales. These deductions include estimates of unsettled obligations, 
requiring the use of judgement when estimating the effect of these sales 
deductions on gross sales for a reporting period.

•  Research and development (notes 2.3, 3.1 and 3.2)

Internal  research  costs  are  fully  charged  to  the  consolidated  income 
statement in the period in which they are incurred, consistent with  industry 
practice. Novo Nordisk considers that regulatory and other uncertainties 
inherent in the development of new products preclude the capitalisation 
of  internal  development  costs  as  an  intangible  asset  until  marketing 
 approval  from  the  regulatory  authority  in  a  relevant  major  market  is 
 obtained or highly probable. The same principles are applied to plant and 
equipment with no alternative use developed as part of a research and 
 development project. However, plant and equipment with alternative use 
or used for general research and development purposes is capitalised and 
depreciated  over  its  estimated  useful  life  as  research  and  development 
costs.

  For acquired in-process research and development projects, the probability 
effect is refl ected in the cost of the asset, and the probability recognition 
criteria are therefore always considered satisfi ed. As the cost of acquired 
in-process  research  and  development  projects  can  often  be  measured 
 reliably, these projects fulfi l the capitalisation criteria as intangible assets 
upon acquisition. However, further internal development costs subsequent 
to acquisition are treated in the same way as other internal development 
costs.

•  Derivative fi nancial instruments (note 4.3)
  Novo Nordisk hedges commercial exposures, with foreign exchange risk 
being the principal fi nancial risk for the Group. The overall objective of 
foreign  exchange  risk  management  is  to  limit  the  short-term  negative 
 impact  on  net  profi t  and  cash  fl ow  from  exchange  rate  fl uctuations, 
thereby increasing the predictability of the fi nancial results. The purpose 
of hedge accounting is to match the impact of the hedged item and the 
hedging instrument in the consolidated income statement. Management 
has chosen to classify the result of hedging activities as part of fi nancial 
items.  Thus,  as  the  majority  of  Novo  Nordisk’s  sales  are  in  USD,  EUR, 
CNY,  JPY,  GBP  and  CAD,  net  sales  will  be  impacted  by  exchange  rate 
fl uctuations whereas the impact of exchange rate fl uctuations on Profi t 
before income taxes depends on the results of the hedging activities and 
the development in non-hedged currencies 

In addition, the following other accounting policies are considered relevant 
to an understanding of the Consolidated fi nancial statements:

•  Income taxes (note 2.6)
•  Property, plant and equipment including impairment (note 3.2)
•  Inventories (note 3.3)
•  Trade receivables and allowance for doubtful trade receivables (note 3.4)
•  Provisions for legal disputes (note 3.7).

Applying materiality
The  Consolidated  fi nancial  statements  are  a  result  of  processing  large 
 numbers  of  transactions  and  aggregating  those  transactions  into  classes 
 according to their nature or function. When aggregated, the transactions are 
presented in classes of similar items in the Consolidated fi nancial statements. 
If a line item is not individually material, it is aggregated with other items 
of a similar nature in the Consolidated fi nancial statements or in the notes. 

There are substantial disclosure requirements throughout IFRS. Management 
provides  specifi c  disclosures  required  by  IFRS  unless  the  information  is 
 considered immaterial to the economic decision-making of the users of these 
fi nancial statements or not applicable.

1.2  SUMMARY OF KEY ACCOUNTING 
ESTIMATES

The use of reasonable estimates is an essential part of the preparation of the 
Consolidated fi nancial statements. Given the uncertainties inherent in Novo 
Nordisk’s business activities, Management must make certain estimates and 
judgements that affect the application of accounting policies and reported 
amounts of assets, liabilities, sales, costs, cash fl ows and related disclosures 
at the date(s) of the Consolidated fi nancial statements.

Management bases its estimates on historical experience and various other 
assumptions that are held to be reasonable under the circumstances. The 
estimates  and  underlying  assumptions  are  reviewed  on  an  ongoing  basis 
and, if necessary, changes are recognised in the period in which the estimate 
is  revised.  Management  considers  the  carrying  amounts  recognised  in 
relation  to  the  key  accounting  estimates  mentioned  below  to  be  reason-
able and appropriate based on currently available information. However, the 
actual amounts may differ from the amounts estimated as more detailed 
information becomes available.

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62 CONSOLIDATED FINANCIAL STATEMENTS 

Management  regards  the  following  as  the  key  accounting  estimates  and 
assumptions  used  in  the  preparation  of  the  Consolidated  fi nancial  state-
ments:

•  Sales deductions and provisions for sales rebates (notes 2.1 and 3.7) 
•  Indirect production costs (note 3.3)
•  Allowance for doubtful trade receivables (note 3.4)
•  Income taxes (note 2.6)
•  Provisions for legal disputes (note 3.7).

Please  refer  to  the  specifi c  notes  for  further  information  on  the  key 
 accounting estimates and assumptions applied. 

1.4  GENERAL ACCOUNTING POLICIES

Principles of consolidation
The Consolidated fi nancial statements incorporate the fi nancial statements 
of Novo Nordisk A/S and entities controlled by Novo Nordisk A/S. Control 
 exists when Novo Nordisk owns more than 50% of the voting rights or has 
the power to govern the entity in some other way.

Where  necessary,  adjustments  are  made  to  the  fi nancial  statements  of 
 subsidiaries to bring their accounting policies into line with Novo Nordisk 
Group policies. All intra-Group transactions, balances, income and expenses 
are eliminated in full when consolidated.

1.3  CHANGES IN ACCOUNTING POLICIES 
AND DISCLOSURES

The  results  of  subsidiaries  acquired  or  disposed  of  during  the  year  are 
 included  in  the  consolidated  income  statement  from  the  effective  date 
of   acquisition  and  up  to  the  effective  date  of  disposal,  as  appropriate. 
 Comparative fi gures are not restated for disposed or acquired companies.

Adoption of new or amended IFRSs
Based  on  an  assessment  of  new  or  amended  and  revised  accounting 
 standards  and  interpretations  (‘IFRS’)  issued  by  IASB  and  IFRS  endorsed 
by  the  European  Union  effective  on  or  after 1 January  2014,  it  has  been 
 assessed  that  the  application  of  these  new  IFRSs  has  not  had  a  material 
 impact on the Consolidated fi nancial statements in 2014, and Management 
does  not  anticipate  any  signifi cant  impact  on  future  periods  from  the 
 adoption of these new IFRS.

New or amended IFRSs that have been issued but have not yet come 
into effect and have not been early adopted
In addition to the above, IASB has issued a number of new or amended and 
revised accounting standards and interpretations that have not yet come into 
effect. The following standards are in general expected to change current 
accounting regulation most signifi cantly:

•  IASB has issued IFRS 9 ‘Financial Instruments’, with effective date 1  January 
2018.  It  currently  awaits  EU  endorsement.  IFRS  9  is  part  of  the  IASB’s 
 project to replace IAS 39, and the new standard will substantially change 
the classifi cation and measurement of fi nancial instruments and hedging 
requirements. Novo Nordisk has assessed the impact of the standard and 
determined that it will not have any signifi cant impact on the Consolidated 
fi nancial statements. 

•  IASB  has  issued  IFRS 15 ‘Revenue  from  contracts  with  customers’,  with 
 effective date 1 January 2017. It currently awaits EU endorsement. IFRS 15 
is part of the convergence project with FASB to replace IAS 18. The new 
standard  will  establish  a  single,  comprehensive  framework  for  revenue 
recognition. Novo Nordisk has assessed the impact of the standard and 
determined that it will not have any signifi cant impact on the Consolidated 
fi nancial statements. 

•  IASB has issued a re-exposure draft on IAS 17 ‘Leasing’. Depending on the 
wording of the fi nal standard, the change in lease accounting is expected 
to require capitalisation of the majority of the Group’s operational lease 
contracts, representing less than 10% of total assets, with a minor impact 
on  the  Group’s  assets,  liabilities  and  fi nancial  ratios,  and  no  signifi cant 
impact on net profi t. 

Translation of foreign currencies
Functional and presentation currency
Items included in the fi nancial statements of each of Novo Nordisk’s entities 
are measured using the currency of the primary economic environment in 
which the entity operates (functional currency). The Consolidated fi nancial 
statements are presented in Danish kroner (DKK), which is also the functional 
and presentation currency of the parent company.

Translation of transactions and balances
Foreign  currency  transactions  are  translated  into  the  functional  currency 
 using  the  exchange  rates  prevailing  at  the  transaction  dates.  Foreign 
exchange gains and losses resulting from the settlement of such trans actions 
and from the translation at year-end exchange rates of  monetary assets and 
liabilities denominated in foreign currencies are  recognised in the Income 
statement.

Translation  differences  on  non-monetary  items,  such  as  fi nancial  assets 
 classifi ed as available for sale including equity investments, are recognised in 
Other comprehensive income. 

Translation of Group companies
Financial statements of foreign subsidiaries are translated into Danish kroner 
at  the  exchange  rates  prevailing  at  the  end  of  the  reporting  period  for 
 balance sheet items, and at average exchange rates for income statement 
items. 

All  effects  of  exchange  rate  adjustments  are  recognised  in  the  Income 
 statement, with the exception of exchange rate adjustments of investments 
in subsidiaries arising from:

•  the translation of foreign subsidiaries’ net assets at the beginning of the 

year to the exchange rates at the end of the reporting period

•  the translation of foreign subsidiaries’ statement of comprehensive income 
from  average  exchange  rates  to  the  exchange  rates  at  the  end  of  the 
reporting period 

•  the translation of non-current intra-Group receivables that are considered 

to be an addition to net investments in subsidiaries.

These  specifi c  exchange  rate  adjustments  are  recognised  in  Other  com-
prehensive income.

NOVO NORDISK ANNUAL REPORT 2014

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CONSOLIDATED FINANCIAL STATEMENTS

63

SECTION 2
RESULTS FOR THE YEAR

This section comprises notes related to the results for the year, such as sales 
including details on gross-to-net sales and segment information, research 
and development costs, employee costs as well as details on income and 
deferred  income  taxes.  Consequently,  this  section  provides  information 
related  to  performance  against  two  of  Novo  Nordisk’s  four  long-term 
fi nancial targets: Operating profi t margin and Growth in operating profi t. 

26.5 

DKK BILLION 
IN NET PROFIT 
(+5.2%)

Novo Nordisk’s growth in sales is a result of continued growth in the  number 
of patients due to the diabetes pandemic, Novo Nordisk’s ability to bring 
innovative products to the market and the global commercial presence of 
our business.

CURRENCY IMPACT ON GROWTH

Growth DKK

Growth local currencies

%

15

12

9

6

3

0

The  growth  in  operating  profi t  and  margin  refl ects  not  only  growth  in 
sales but also the increase in gross margin primarily driven by a favourable 
pricing development, and a positive product mix due to increased sales of 
modern insulins and Victoza®, offset by a negative impact from productivity. 
Additionally  a  modest  increase  in  administrative  costs  and  tight  cost 
management within sales and marketing has been realised. Research and 
development  costs  have  been  growing  faster  than  sales,  refl ecting  an 
expanding research and development portfolio. 

The article ‘2014 performance and 2015 outlook’ on p 6 includes Manage-
ment’s review of the results for the year.

Currency fl uctuations impact reported sales growth
Novo Nordisk maintains a solid growth in local currencies, though currency 
fl uctuation  has  a  direct  impact  on  reported  Net  sales  and  reported 
Operating profi t. In 2014 the reported growth in Net sales and Operating 
profi t  has  been  reduced  by  2%  (5%  in  2013)  and  3%  (8%  in  2013) 
compared  with  growth  in  local  currencies.  The  impact  of  currency 
fl uctuations  in  the  key  currencies  (USD,  JPY,  CNY,  GBP  and  CAD)  is 
mitigated  through  hedging  contracts,  the  result  of  which  is  included  in 
Financial income and expenses. Hence reported Net profi t is only impacted to 
a limited degree by key currency fl uctuations. 

However,  hedging  is  not  considered  feasible  for  emerging  market 
currencies. Consequently, such currency fl uctuations have a direct impact 
on both reported Net sales and Net profi t. 

Notes  4.2  and  4.3  include  information  on  the  foreign  exchange  risk  and 
sensitivity analysis for the key currencies.

2013

2014

2013

2014

Net sales

Operating profit

2.1  NET SALES AND SALES DEDUCTIONS

Accounting policies

Revenue from goods sold is recognised when Novo Nordisk has transferred 
the signifi cant risks and rewards to the buyer, and the amount of revenue 
can be measured reliably.

Sales are measured at the fair value of the consideration received or receiv-
able. When sales are recognised, Novo Nordisk also records estimates for a 
variety of sales deductions, including rebates, discounts, refunds, incentives 
and product returns. Sales deductions are recognised as a reduction of gross 
sales to arrive at net sales. Where contracts contain customer acceptance 
provisions, Novo Nordisk recognises sales when the acceptance criteria are 
satisfi ed.

Revenue  recognition  for  new  product  launches  is  based  on  specifi c  facts 
and circumstances relating to those products,  including estimated demand 
and  acceptance  rates  for  well-established  products  with  similar  market 
 characteristics.  Where  shipments  of  new  products  are  made  on  a  sale  or 
return  basis,  without  suffi cient  historical  experience  for  estimating  sales 
 returns, revenue is only recorded when there is evidence of consumption or 
when the right of return has expired. 

Key accounting estimates – Sales deductions

Sales discounts and sales rebates are predominantly issued in Region North 
America.  In  this  region,  signifi cant  sales  rebates  are  paid  in  connection 
with  US  public  healthcare  insurance  programmes,  namely  Medicare  and 
Medicaid, as well as rebates to pharmacy benefi t managers and managed 
healthcare plans. The most signifi cant discounts are offered under contracts 
with  government  programmes  such  as  Medicaid.  In  addition,  political 
pressure  to  contain  healthcare  costs  has  led  several  other  countries  to 
impose  signifi cant  price  reductions  on  pharmaceutical  products.  As  such, 
concerted austerity measures have been implemented by governments in 
countries  in  Region  Europe,  while  government-mandated  price  cuts  have 
been  introduced  in  Region  China,  Japan  and  major  countries  in  Region 
International Operations.

US wholesaler charge-backs
Wholesaler charge-backs relate to contractual arrangements between Novo 
Nordisk  and  indirect  customers  in  the  US  whereby  products  are  sold  at 
contract prices lower than the list price originally charged to wholesalers. A 
wholesaler charge-back represents the difference between the invoice price 
to the wholesaler and the indirect customer’s contract price. Provisions are 
calculated for estimated charge-backs using a combination of factors such as 
historical experience, current wholesaler inventory levels, contract terms and 
the value of claims received but not yet processed. Wholesaler charge-backs 
are generally settled within 30 days of the liability being incurred.

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NOVO NORDISK ANNUAL REPORT 2014

 
GROSS-TO-NET SALES RECONCILIATION

DKK million 

Gross sales 

US managed care and Medicare 
US wholesaler charge-backs 
US Medicaid rebates 
US discounts and sales returns 
Non-US rebates, discounts and 
sales returns 

2014 

2013 

2012

131,841 

115,906 

103,948

 (17,522) 
(12,858) 
(5,578) 
(2,972) 

(12,504) 
(10,126) 
(3,851) 
(2,063) 

(9,239)
(8,196)
(3,418)
(1,872)

(4,105) 

(3,790) 

(3,197)

Total gross-to-net sales adjustments 

(43,035) 

(32,334) 

(25,922)

Net sales 

88,806 

83,572 

78,026

Provisions for sales rebates are adjusted to actual amounts as rebates and 
discounts are processed. Please refer to note 3.7 for further information on 
sales-related provisions.

64 CONSOLIDATED FINANCIAL STATEMENTS 

2.1  NET SALES AND SALES DEDUCTIONS 
(CONTINUED)

US Medicaid, Medicare and managed healthcare rebates
Medicaid and Medicare rebates have been calculated using a combination 
of historical experience, product and population growth, price increases, the 
impact of contracting strategies and specifi c terms in the individual agree-
ments. For Medicaid, the calculation of rebates also involves interpretation 
of relevant regulations that are subject to changes in interpretative guidance 
from government authorities. Although provisions are made for Medicaid 
and  Medicare  rebates  at  the  time  sales  are  recorded,  the  actual  rebates 
related to the specifi c sale will typically be invoiced to Novo Nordisk 6 –9 
months later. Due to the time lag, the rebate adjustments to sales in any 
particular period may incorporate adjustments of provisions for prior periods.

For  managed  care,  rebates  are  offered  to  a  number  of  pharmacy  benefi t 
managers  and  managed  healthcare  plans.  These  rebate  programmes 
allow the customer to receive a rebate after attaining certain performance 
parameters  relating  to  formulary  status  or  pre-established  market  shares 
relative to competitors. Rebates are estimated according to the specifi c terms 
in each agreement, historical experience, anticipated channel mix, growth 
rates  and  market  share  information.  Novo  Nordisk  adjusts  the  provision 
periodically to refl ect actual sales performance.

Discounts, sales returns and other rebates
Other discounts are provided to wholesalers, hospitals, pharmacies etc, and 
are usually linked to sales volume or provided as cash discounts. Sales returns 
are related to damaged or expired products. Accruals are calculated based 
on historical data, and recorded as a reduction in gross sales at the time the 
related sales are recorded.

Arrangements with certain healthcare providers may require Novo Nordisk to 
make refunds to the healthcare providers if anticipated treatment outcomes 
do not meet predefi ned targets.

NOVO NORDISK ANNUAL REPORT 2014

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2.2  SEGMENT INFORMATION

Accounting policies

Operating segments are reported in a manner consistent with the internal 
reporting provided to Executive Management and the Board of Directors. 

We consider Executive Management to be the operating decision-making 
body as all signifi cant decisions regarding business development and direction 
are taken in that forum.

Business segments

Novo  Nordisk  operates  in  two  business  segments  based  on  therapies: 
 Diabetes care and Biopharmaceuticals. 

The  Diabetes  care  business  segment  includes  research,  development, 
manufacturing and marketing of products within the areas of insulin, GLP-1 
and related delivery systems, oral antidiabetic products (OAD) and obesity.

The Biopharmaceuticals business segment includes research, development, 
manufacturing and marketing of products within the areas of haemophilia, 
growth  hormone  therapy,  hormone  replacement  therapy,  infl ammation 
therapy and other therapy areas. In addition, non-recurring costs in relation 
to  the  discontinuation  of  infl ammatory  disorders  are  included  in  the 
Biopharmaceuticals business segment in 2014. Please refer to note 2.3. 

CONSOLIDATED FINANCIAL STATEMENTS

65

Segment performance is evaluated on the basis of operating profi t consistent 
with the Consolidated fi nancial statements. Financial income and expenses 
and  income  taxes  are  managed  at  Group  level  and  are  not  allocated  to 
 business segments.

There are no sales or other transactions between the business segments. 
Costs have been split between business segments according to a specifi c 
allocation  with  the  addition  of  a  minor  number  of  corporate  overhead 
costs  allocated  systematically  between  the  segments.  Other  operating 
income has been allocated to the two segments based on the same principle. 
Segment assets comprise the assets that are applied directly to the activities 
of the segment, including intangible assets, property, plant and equipment, 
other fi nancial assets, inventories, trade receivables, and other receivables 
and prepayments. 

No  single  customer  represents  more  than  10%  of  the  total  sales  and  no 
operating segments have been aggregated to form the reported business 
segments.

BUSINESS SEGMENTS

DKK million 

Segment sales 

New-generation insulin 
    NovoRapid® / NovoLog® 
    NovoMix® / NovoLog® Mix 
    Levemir® 
Total modern insulins 
Human insulins 
Victoza® 
Protein-related products 
Oral antidiabetic products (OAD) 

2014 

2013 

2012 

2014 

2013 

2012 

2014 

2013 

2012

Diabetes care 

Biopharmaceuticals 

Total

658 
17,449 
9,871 
14,217 
41,537 
10,298 
13,426 
2,333 
1,728 

143 
16,848 
9,759 
11,546 
38,153 
10,869 
11,633 
2,412 
2,246 

– 
15,693 
9,342 
9,786 
34,821 
11,302 
9,495 
2,511 
2,758 

Diabetes care total sales 

69,980 

65,456 

60,887 

NovoSeven® 
Norditropin® 
Other products 

Biopharmaceuticals total sales 

Segment key fi gures
Total net sales 
Change in DKK (%) 
Change in local currencies (%) 

Cost of goods sold 
Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 
Operating profi t 
Operating margin 

Depreciation, amortisation and 
impairment losses expensed 
Additions to Intangible assets and 
Property, plant and equipment 

Assets allocated to business segments 
Assets not allocated to business 
segments1 
Total assets 

9,142 
6,506 
3,178 

9,256 
6,114 
2,746 

8,933 
5,698 
2,508 

18,826 

18,116 

17,139 

69,980 
6.9% 
8.8% 

12,482 
20,373 
9,318 
2,790 
516 
25,533 
36.5% 

65,456 
7.5% 
12.0% 

11,909 
20,584 
7,786 
2,767 
510 
22,920 
35.0% 

60,887 
20.7% 
14.5% 

11,435 
18,894 
7,322 
2,604 
464 
21,096 
34.6% 

18,826 
3.9% 
6.2% 

2,080 
2,850 
4,444 
747 
254 
8,959 
47.6% 

18,116 
5.7% 
11.5% 

2,231 
2,796 
3,947 
741 
172 
8,573 
47.3% 

17,139 
7.7% 
2.4% 

2,030 
2,650 
3,575 
708 
202 
8,378 
48.9% 

88,806 
6.3% 
8.3% 

14,562 
23,223 
13,762 
3,537 
770 
34,492 
38.8% 

83,572 
7.1% 
11.9% 

14,140 
23,380 
11,733 
3,508 
682 
31,493 
37.7% 

78,026
17.6%
11.6%

13,465
21,544
10,897
3,312
666
29,474
37.8%

2,438 

2,209 

2,167 

997 

3,245 

2,651 

2,800 

1,066 

590 

990 

526 

770 

3,435 

2,799 

2,693

4,311 

3,641 

3,570

40,748 

36,436 

36,030 

10,914 

10,525 

9,119 

51,662 

46,961 

45,149

25,400 
77,062 

23,376 
70,337 

20,520
65,669

1. The part of total assets that remains unallocated to either of the two business segments includes Cash at bank and on hand, Marketable securities, Derivative fi nancial instruments, 

Deferred income tax assets, Tax receivables and Other fi nancial assets.

NOVO NORDISK ANNUAL REPORT 2014

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66 CONSOLIDATED FINANCIAL STATEMENTS 

2.2  SEGMENT INFORMATION (CONTINUED)

Geographical areas

Novo Nordisk operates in fi ve geographical regions:

•  North America: the US and Canada
•  Europe: the EU, EFTA, Albania, Bosnia-Hercegovina, Macedonia, Serbia, 

Montenegro and Kosovo

•  Japan & Korea: Japan and South Korea
•  Region China: China, Hong Kong and Taiwan
•  International Operations: all other countries.

GEOGRAPHICAL AREAS

DKK million 

Sales by business segment:
        NovoRapid® / NovoLog® 
        NovoMix® / NovoLog® Mix 
        Levemir® 
    Modern insulins (insulin analogues) 
    Human insulins 
    Victoza® 
    Other diabetes care 

    Diabetes care total 

    NovoSeven® 
    Norditropin® 
    Other biopharmaceuticals 

    Biopharmaceuticals total 

Sales  are  attributed  to  geographical  regions  according  to  the  location  of 
the customer. Allocation of property, plant and equipment, trade receivables, 
allowance for trade receivables and total assets goes back to allocation based 
on the location of the assets.

The  country  of  domicile  is  Denmark,  which  is  part  of  Region  Europe. 
 Denmark is immaterial to Novo Nordisk’s activities in terms of geographical 
size  and  the  operational  business  segments.  More  than  99.5%  of  total 
sales are realised outside Denmark.

2014 

2013 

2012 

2014 

2013 

2012

North America 

Europe

10,191 
2,483 
9,386 
22,060 
1,997 
9,046 
846 

9,953 
2,694 
6,823 
19,470 
1,976 
7,537 
1,590 

9,033 
2,488 
5,290 
16,811 
1,959 
5,930 
1,998 

3,999 
2,317 
2,939 
9,255 
2,222 
3,130 
1,009 

3,819 
2,450 
2,909 
9,178 
2,427 
2,896 
885 

3,707
2,544
2,833
9,084
2,642
2,427
965

33,949 

30,573 

26,698 

15,616 

15,386 

15,118

4,415 
2,750 
2,009 

4,459 
2,273 
1,719 

4,397 
1,721 
1,404 

2,111 
1,654 
769 

2,294 
1,729 
654 

2,206
1,741
642

9,174 

8,451 

7,522 

4,534 

4,677 

4,589

Total sales by business and geographical segment 

43,123 

39,024 

34,220 

20,150 

20,063 

19,707

Underlying sales growth in local currencies1 
Currency effect (local currency impact) 

10.8% 
(0.3%) 

17.8% 
(3.8%) 

19.2% 
9.5% 

0.2% 
0.2% 

2.5% 
(0.7%) 

2.0%
0.8%

Total sales growth as reported 

10.5% 

14.0% 

28.7% 

0.4% 

1.8% 

2.8%

Property, plant and equipment 
Trade receivables 
Allowance for doubtful trade receivables  
Total assets 

1. Additional non-IFRS measure; please refer to p 94 for defi nition.

2,215 
4,359 
(20) 
9,131 

1,571 
3,076 
(20) 
7,057 

1,500 
2,278 
(18) 
5,867 

17,411 
3,866 
(194) 
54,526 

16,801 
3,779 
(245) 
51,205 

16,200
3,688
(239)
47,663

2.3  RESEARCH AND DEVELOPMENT COSTS

Accounting policies

Novo Nordisk’s research and development is focused on therapeutic proteins 
within insulins, GLP-1, blood clotting factors and human growth hormone. 
The  research  activities  utilise  biotechnological  methods  based  on  genetic 
engineering,  advanced  protein  chemistry  and  protein  engineering.  These 
methods  have  played  a  key  role  in  the  development  of  the  production 
technology used in the manufacture of insulin, GLP-1, recombinant blood 
clotting factors, human growth hormone and glucagon.

In line with industry practice, Novo Nordisk expenses all internal research 
costs. Internal development costs are also expensed as incurred as these do 
not qualify for capitalisation as intangible assets until marketing approval by 
a regulatory authority is obtained or highly probable, due to regulatory and 
other uncertainties inherent in the development of new products. 

Research  and  development  activities  are  carried  out  by  Novo  Nordisk’s 
research and development centres, mainly in Denmark, the US and China, 
while  research  and  development  trials  are  carried  out  all  over  the  world. 
Without  establishing  joint  ventures  or  operations,  Novo  Nordisk  also 
enters into partnership agreements to a limited extent, primarily in terms of 
development and licence agreements. 

Research and development costs primarily comprise employee costs, internal 
and external costs related to execution of studies including manufacturing 
costs, facility costs of the research centres, and amortisation depreciation 
and impairment losses related to intangible assets and property, plant and 
equipment used in the research and development activities.

NOVO NORDISK ANNUAL REPORT 2014

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CONSOLIDATED FINANCIAL STATEMENTS

67

Sales to external customers attributed to the US are collectively the most 
material to the Group. The US is the only country where sales contribute 
more than 10% of total sales, and sales to the US represent more than 90% 
of sales in Region North America.

For patent expiry in key markets by products, please refer to note 2.5 in the 
social statement.

2014 

2013 

2012 

2014 

2013 

2012 

2014 

2013 

2012

International Operations 

Region China 

Japan & Korea

1,802 
2,077 
1,344 
5,223 
2,660 
799 
820 

1,639 
1,875 
1,290 
4,804 
2,954 
741 
692 

9,502 

9,191 

1,891 
900 
247 

1,716 
853 
247 

1,408 
1,708 
1,106 
4,222 
3,073 
613 
632 

8,540 

1,526 
780 
234 

3,038 

2,816 

2,540 

618 
2,338 
334 
3,290 
3,051 
171 
1,388 

486 
1,951 
236 
2,673 
3,022 
128 
1,163 

370 
1,574 
171 
2,115 
2,860 
70 
1,181 

7,900 

6,986 

6,226 

171 
13 
4 

188 

158 
13 
4 

175 

158 
14 
4 

176 

839 
656 
214 
1,709 
368 
280 
656 

3,013 

554 
1,189 
149 

951 
789 
288 
2,028 
490 
331 
471 

3,320 

629 
1,246 
122 

1,175
1,028
386
2,589
768
455
493

4,305

646
1,442
224

1,892 

1,997 

2,312

12,540 

12,007 

11,080 

8,088 

7,161 

6,402 

4,905 

5,317 

6,617

14.4% 
(10.0%) 

17.0% 
(8.6%) 

16.2% 
2.1% 

13.3% 
(0.4%) 

12.7% 
(0.8%) 

16.3% 
11.7% 

(0.8%) 
(6.9%) 

(0.1%) 
(19.5%) 

(1.5%)
7.8%

4.4% 

8.4% 

18.3% 

12.9% 

11.9% 

28.0% 

(7.7%) 

(19.6%) 

6.3%

1,145 
2,978 
(776) 
6,821 

1,292 
2,196 
(716) 
5,945 

1,508 
2,177 
(710) 
6,660 

2,230 
1,538 
0 
5,629 

2,078 
1,587 
0 
5,108 

2,157 
1,161 
(54) 
4,490 

135 
300 
(5) 
955 

140 
269 
(8) 
1,022 

174
335
(3)
989

A very limited part of the research and development activities is recognised 
outside Research and development costs:

RESEARCH AND DEVELOPMENT COSTS

•  Up-front payments and milestones paid to partnerships prior to or upon 
regulatory approval are capitalised as intangible assets and amortised as 
Cost of goods sold over the useful life

•  Royalty  expenses  paid  to  partnerships  after  regulatory  approval  are 

expensed as Cost of goods sold

•  Royalty income received from partnerships is recognised as part of Other 

operating income, net

•  Contractual research and development obligations to be paid in the future 

are disclosed separately as Commitments in note 5.4.

DKK million 

2014 

2013 

2012

Internal and external research and 
development costs 
Employee costs (note 2.4) 
Amortisation and impairment losses, 
intangible assets (note 3.1) 
Depreciation and impairment losses, 
property, plant and equipment (note 3.2) 

7,646 
5,200 

6,587 
4,680 

6,136
4,298

425 

491 

126 

340 

47

416

Total research and development costs 

13,762 

11,733 

10,897

As percentage of sales 

15% 

14% 

14%

For a review of development in research and development costs, refer to p 7 
and 10, ‘2014 performance and 2015 outlook’.

BY BUSINESS SEGMENT 
(NOTE 2.2)
Diabetes care 
Biopharmaceuticals 

9,318 
4,444 

7,786 
3,947 

7,322
3,575

Total 

13,762 

11,733 

10,897

NOVO NORDISK ANNUAL REPORT 2014

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68 CONSOLIDATED FINANCIAL STATEMENTS 

2.3  RESEARCH AND DEVELOPMENT COSTS 
(CONTINUED)

2.4  EMPLOYEE COSTS

Accounting policies

HISTORICAL RATIO OF RESEARCH AND DEVELOPMENT 
COSTS

% of costs by business segment 

Research 

Development

Wages, salaries, social security contributions, annual leave and sick leave, 
bonuses  and  non-monetary  benefi ts  are  recognised  in  the  year  in  which 
the associated services are rendered by employees of Novo Nordisk. Where 
Novo Nordisk provides long-term employee benefi ts, the costs are accrued to 
match the rendering of the services by the employees concerned.

Diabetes care 
Biopharmaceuticals 

Total 

15–25% 
25–35% 

75–85%
65–75% 

EMPLOYEE COSTS

20–30% 

70–80% 

DKK million 

The split between research and development will fl uctuate in individual years 
depending on the composition of the clinical development portfolio. Costs 
incurred up until fi rst human dose trials are considered as research costs. 

NON-RECURRING COSTS RELATED TO DISCONTINUATION 
OF ACTIVITIES WITHIN INFLAMMATORY DISORDERS 

In September 2014, Management decided to discontinue all research and 
development activities within infl ammatory disorders. This decision was not 
based on safety concerns.

The  decision  to  discontinue  all  research  and  development  within  infl am-
matory disorders followed a review of Novo Nordisk’s strategic position in the 
therapeutic area after the discontinuation of the most advanced compound 
within infl ammation, anti-IL-20 for the treatment of rheumatoid arthritis. 
The fi nancial impact is a non-recurring impairment cost regarding intangible 
and tangible assets and other costs such as project closures and severance 
payments. 

In total, a cost of DKK 600 million has been recorded as part of research and 
development costs and negatively impacted operating profi t in 2014 in the 
Biopharmaceuticals business segment.

DKK million 

Impairment of intangible assets 
Impairment of property, plant and equipment 
Clinical trials etc 
Employee costs, incl severance payment  

Total costs 

2014

395
85
40
80

600

Wages and salaries 
Share-based payment costs (note 5.1) 
Pensions – defi ned contribution plans 
Pensions – retirement benefi t 
obligations (note 3.6) 
Other social security contributions 
Other employee costs 

2014 

2013 

2012

21,306 
371 
1,607 

142 
1,617 
1,944 

19,077 
409 
1,428 

113 
1,489 
1,891 

17,301
308
1,302

150
1,358
1,779

Total employee costs for the year 

26,987 

24,407 

22,198

Employee costs included in intangible 
assets and property, plant and 
equipment1 
Change in employee costs included 
in inventories 

(866) 

(772) 

(533)

(206) 

(29) 

(70)

Total employee costs 

25,915 

23,606 

21,595

Included in the Income statement: 
Cost of goods sold 
Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 

6,224 
10,334 
5,200 
2,426 
1,731 

5,160 
9,831 
4,680 
2,250 
1,685 

4,627
8,784
4,298
2,205
1,681

Total employee costs 

25,915 

23,606 

21,595

1. This refl ects annual gross employee costs included in intangible assets and property, 
plant  and  equipment  that  will  subsequently  be  included  in  depreciation  and 
impairment losses.

Average number of full-time employees 
Year-end number of full-time employees 

40,164 
40,957 

36,144 
37,978 

33,061
34,286

REMUNERATION TO EXECUTIVE MANAGEMENT AND 
BOARD OF DIRECTORS

DKK million 

2014 

2013 

2012

Salary and cash-based incentive 
Pension 
Other benefi ts 

Executive Management in total1, 2 

Fee to Board of Directors3 

71 
18 
2 

91 

9 

58 
15 
2 

75 

9 

37
9
1

47

9

1. Excluding share-based payments, as these are allocated in the joint pool between 
Executive Management and other members of the Senior Management Board. Please 
refer to note 5.1 and ’Remuneration’, pp 49 – 51, for further information.

2. In  November  2014  EVP  Lise  Kingo  decided  to  leave  Novo  Nordisk.  The  2014 
remuneration  for  Lise  Kingo  is  included  in  the  above  table.  In  addition  severance 
payments of DKK 32.2 million were also paid. 

3. Excluding social security taxes paid amounting to less than DKK 1 million (less than 

DKK 1 million in 2013).

NOVO NORDISK ANNUAL REPORT 2014

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2.5  OTHER OPERATING INCOME, NET

Accounting policies

Other  operating  income  (net)  comprises  licence  income  and  income  of  a 
secondary nature in relation to the main activities of Novo Nordisk. Licence 
income is recognised on an accrual basis in accordance with the terms and 
substance of the relevant agreement. Net profi t, not related to Novo Nordisk, 
from the two wholly owned subsidiaries NNE Pharmaplan A/S and for NNIT 
A/S is recognised as other operating income. Other operating income also 
include income from sale of intellectual property rights.

2.6  INCOME AND DEFERRED INCOME 
TAXES

Income taxes

Accounting policies

The  tax  expense  for  the  period  comprises  current  and  deferred  tax  and 
 interest on tax cases ongoing or settled during the year, including adjust-
ments to previous years and changes in provision for uncertain tax positions. 
Tax is recognised in the Income statement, except to the extent that it relates 
to items recognised in Other comprehensive income.

Ongoing tax disputes, primarily related to transfer pricing cases, are included 
individually as part of deferred tax assets, tax receivables and tax payables. 

Key accounting estimate – Income taxes

Novo  Nordisk  is  subject  to  income  taxes  around  the  world.  Signifi cant 
 judgement  is  required  in  determining  the  worldwide  accrual  for  income 
 taxes, deferred income tax assets and liabilities, and provision for uncertain 
tax  positions.  Novo  Nordisk  recognises  deferred  income  tax  assets  if  it 
is  probable  that  suffi cient  taxable  income  will  be  available  in  the  future 
against which the temporary differences and unused tax losses can be utilised. 
 Management  has  considered  future  taxable  income  in  assessing  whether 
 deferred income tax assets should be recognised. In the course of con ducting 
business globally, transfer pricing disputes with tax authorities may occur, 
and Management judgement is applied to assess the possible outcome of 
such disputes. Novo Nordisk believes that the provision made for uncertain 
tax positions not yet settled with local tax authorities is adequate. However, 
the  actual  obligation  may  deviate  and  is  dependent  on  the  result  of 
litigations and settlements with the relevant tax authorities.

INCOME TAXES EXPENSED

DKK million 

2014 

2013 

2012

CONSOLIDATED FINANCIAL STATEMENTS

69

Adjustments  recognised  for  prior  periods  include  adjustments  caused  by 
events that occurred in the current year related to current and deferred tax of 
prior periods. Such adjustments predominantly arise from tax payments on 
tax disputes related to transfer pricing and reversal of associated tax liability 
recognised in prior periods.

DKK million 

2014 

2013 

2012

Computation of effective tax rate:
Statutory corporate income tax rate 
in Denmark 
Deviation in foreign subsidiaries’ 
tax rates compared with the Danish 
tax rate (net) 
Non-taxable income less non-tax-
deductible expenses (net) 
Effect on deferred tax related to 
change in the Danish corporate tax rate 
Other 

24.5% 

25.0% 

25.0%

(1.9%) 

(2.0%) 

(2.1%)

0.0% 

0.0% 

0.1%

– 
(0.3%) 

(0.3%) 
(0.1%) 

–
(0.1%)

Effective tax rate 

22.3% 

22.6% 

22.9%

Computation of effective tax amount:
Corporate income tax at tax rate 
in Denmark 
Impact from deviation in foreign 
subsidiaries’ tax rates compared with 
the Danish tax rate (net) 
Non-taxable income less 
non-tax-deductible expenses (net) 
Effect on deferred tax related to 
change in the Danish corporate tax rate 
Other 

8,354 

8,135 

6,953

(623) 

(636) 

(571)

(12) 

– 
(104) 

(8) 

(99) 
(37) 

28

–
(31)

Effective tax amount 

7,615 

7,355 

6,379

INCOME TAXES PAID

DKK million 

2014 

2013 

2012

Income taxes paid in Denmark 
Income taxes paid outside Denmark 

4,936 
2,971 

7,363 
2,444 

7,895
2,996

Total income taxes paid 

7,907 

9,807 

10,891

The income taxes paid in Denmark in 2012 and 2013 include adjustments 
arising from ongoing tax disputes primarily related to transfer pricing from 
prior periods.

Current tax on profi t for the year 
Deferred tax on profi t for the year  

8,562 
(748) 

8,540 
(682) 

6,001
645

Deferred income taxes 

7,814 

7,858 

6,646

Accounting policies

Tax on profi t for the year 
Adjustments recognised for 
current tax of prior periods 
Adjustments recognised for 
deferred tax of prior periods 

Income taxes in the 
Income statement 

(313) 

(74) 

4,042

114 

(429) 

(4,309)

7,615 

7,355 

6,379

Tax on other comprehensive income 
for the year, (income)/expense 

(977) 

211 

587

Tax on other comprehensive income for the year relates to tax on deferred 
(gains)/losses on cash fl ow hedges and internal profi t in inventories. This is 
offset by currency adjustment of DKK 99 million (DKK 48 million in 2013) 
recognised as current tax in Other comprehensive income in 2014.

Deferred  income  taxes  arise  from  temporary  differences  between  the 
 accounting  and  taxable  values  of  the  individual  consolidated  companies 
and from realisable tax-loss carry-forwards using the liability method. The 
tax value of tax-loss carry-forwards is included in deferred tax assets to the 
 extent that the tax losses and other tax assets are expected to be utilised in 
future taxable income. The deferred income taxes are measured according 
to current tax rules and at the tax rates expected to be in force on elimina-
tion of the temporary differences. In general the Danish tax rules related 
to company distributions provide exemption from tax for most repatriated 
profi ts. No provision is made for income taxes that would be payable upon 
the  distribution  of  unremitted  earnings  unless  a  concrete  distribution  of 
earnings is planned.

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NOVO NORDISK ANNUAL REPORT 2014

 
70 CONSOLIDATED FINANCIAL STATEMENTS 

2.6  INCOME AND DEFERRED INCOME TAXES (CONTINUED)

DEVELOPMENT IN DEFERRED INCOME TAX ASSETS AND LIABILITIES

DKK million 

Property, 
plant and 
equipment 

Intangible 
assets 

Inventories 

Tax-loss 
carry- 
forward 

2014
Net deferred tax asset/(liability) at 1 January 
Income/(charge) to the Income statement1 
Income/(charge) to Other comprehensive income 
Exchange rate adjustment 

(853) 
163 

(25) 

Net deferred tax asset/(liability) at 31 December 

(715) 

64 
(57) 

8 

15 

1,761 
733 
174 
– 

2,668 

Classifi ed as follows:
Deferred tax asset at 31 December 
Deferred tax liability at 31 December 

229 
(944) 

286 
(271) 

3,665 
(997) 

2013
Net deferred tax asset/(liability) at 1 January 
Prior-year adjustment - Tax receivables/Tax payables  
Income/(charge) to the Income statement1, 2 
Income/(charge) to Other comprehensive income 
Exchange rate adjustment 

141 

3 

Net deferred tax asset/(liability) at 31 December  

(853) 

(997) 

133 

1,336 

(44) 

(25) 

64 

593 
(168) 
– 

1,761 

Classifi ed as follows:
Deferred tax asset at 31 December 
Deferred tax liability at 31 December 

109 
(962) 

378 
(314) 

2,637 
(876) 

1. Of which DKK (114) million (DKK 429 million in 2013) relates to re-assessments of prior-year estimates.
2. Including effect related to change in the Danish corporate tax rate.

54 
(19) 

(3) 

32 

32 
– 

66 

(7) 

(5) 

54 

54 
– 

Offset 
within 
countries 

– 

– 

Other 

2,533 
(186) 
902 
143 

3,392 

Total

3,559
634
1,076
123

5,392

3,460 
(68) 

(2,273) 
2,273 

5,399
(7)

974 
1,330 
428 
(91) 
(108) 

2,533 

– 

– 

3,567 
(1,034) 

(2,514) 
2,514 

1,512
1,330
1,111
(259)
(135)

3,559

4,231
(672)

The tax value of the tax-loss carry-forward of DKK 215 million (DKK 182 million in 2013) has not been recognised in the Balance sheet due to the likelihood that 
the tax losses will not be realised in the future. None of the unrecognised tax-loss carry-forward expires within one year. DKK 8 million expires within two to fi ve 
years and DKK 207 million after more than fi ve years.

NOVO NORDISK ANNUAL REPORT 2014

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SECTION 3
OPERATING ASSETS AND LIABILITIES

CONSOLIDATED FINANCIAL STATEMENTS

71

This  section  presents  details  on  the  operating  assets  that  form  the  basis 
for  the  activities  of  Novo  Nordisk,  and  related  liabilities.  These  net  assets 
impact Novo Nordisk’s long-term target for ‘Operating profi t after tax to net 
operating assets (OPAT/NOA)’.

For 2014, OPAT/NOA amounts to 97.2%, representing an increase of more 
than 50% over the last fi ve years and refl ecting the growth in Operating 
profi t after tax generated on a stable base of net operating assets.

This  is  driven  by  Novo  Nordisk’s  organic  growth  strategy  with  limited 
 acquisition of intangible assets or businesses in general. It also refl ects the 
fact  that,  in  line  with  industry  practice,  Novo  Nordisk  does  not  capitalise 
internal development costs. 

The overall approach to managing operating assets is to retain assets for 
research, development and production activities under the company’s own 
control, and generally to lease non-core assets related to administration and 
distribution. This is a key factor in maintaining high quality in the company’s 
products.  Furthermore,  being  able  at  all  times  to  deliver  products  to 
customers  is  a  key  priority;  consequently  the  total  production  capacity 
refl ects this priority and the inventory level includes a level of safety stock. 

IMPACT OF US REBATES
A signifi cant factor in net operating assets also relates to movement in the 
provision for sales rebates in the US, presented as Short-term provisions in 
the balance sheet. The movement in 2014 refl ects growth in US sales, and 
changes in product and rebate programme mix, countered by the effect of 
faster collection from pharma benefi t managers and authorities. The increase 
in inventory level partly refl ects additional safety stock. Trade receivables and 
fi xed assets have developed in line with Operating profi t.

3.1  INTANGIBLE ASSETS

Accounting policies

Patents and licences, including acquired patents and licences for in-process 
research  and  development  projects,  are  carried  at  historical  cost  less 
 accumulated amortisation and any impairment loss. Amortisation is based on 
the straight-line method over the estimated useful life, which is the shorter 
of the legal duration and the economic useful life, not exceeding 10 years. 
The amortisation of patents and licences begins after regulatory approval has 
been obtained.

Internal development of computer software and other directly attributable 
development costs related to major IT projects for internal use are recognised 
as  intangible  assets  if  the  recognition  criteria  are  met,  ie  a  signifi cant 
business system where the expenditure leads to the creation of a durable 
asset. Amortisation is based on the straight-line method over the estimated 
useful life of 3 –10 years. The amortisation begins when the asset is in the 
location  and  condition  necessary  for  it  to  be  capable  of  operating  in  the 
manner intended by Management.

Impairment of assets 
Intangible assets with an indefi nite useful life and intangible assets not yet 
available for use are not subject to amortisation but are tested annually for 
impairment, irrespective of whether there is any indication that they may be 
impaired. 

101% OPERATING PROFIT 

AFTER TAX TO NET 
OPERATING ASSETS 

MAIN MOVEMENTS IN NET OPERATING ASSETS

Net operating assets

Fixed assets

Inventories

Receivables

Liabilities and US rebates

DKK billion

35

28

21

14

7

0

2013

2014

Assets  that  are  subject  to  amortisation,  such  as  intangible  assets  in  use 
or with defi nite useful life, and other non-current assets are reviewed for 
 impairment whenever events or changes in circumstances indicate that the 
carrying amount may not be recoverable. Factors considered material that 
could trigger an impairment test include the following:

•  Development of a competing drug
•  Changes in the legal framework covering patents, rights and licences
•  Advances in medicine and/or technology that affect the medical 

treatments

•  Lower-than-predicted sales
•  Adverse impact on reputation and/or brand names
•  Changes in the economic lives of similar assets
•  Relationship with other intangible assets or property, plant and 

equipment

•  Changes or anticipated changes in participation rates or reimbursement 

policies. 

If the carrying amount of intangible assets exceeds the recoverable amount 
based  upon  the  existence  of  one  or  more  of  the  above  indicators  of 
 impairment,  any  impairment  is  measured  based  on  discounted  projected 
cash fl ows. Impairments are reviewed at each reporting date for possible 
reversal.

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72 CONSOLIDATED FINANCIAL STATEMENTS 

3.1  INTANGIBLE ASSETS (CONTINUED)

3.2  PROPERTY, PLANT AND EQUIPMENT

Accounting policies

Property,  plant  and  equipment  is  measured  at  historical  cost  less  accu-
mulated depreciation and any impairment loss. The cost of self-constructed 
assets includes costs directly and indirectly attributable to the construction 
of the assets. Subsequent cost is included in the asset’s carrying amount or 
recognised as a separate asset only when it is probable that future economic 
benefi ts  associated  with  the  item  will  fl ow  to  Novo  Nordisk  and  the  cost 
of  the  item  can  be  measured  reliably.  In  general,  construction  of  major 
 investments is self-fi nanced and thus no interest on loans is capitalised as 
part of the cost. Depreciation is based on the straight-line method over the 
estimated useful lives of the assets: 

•  Buildings: 12 – 50 years
•  Plant and machinery: 5 –16 years
•  Other equipment: 3 –10 years
•  Land: not depreciated.

The depreciation commences when the asset is available for use, ie when it 
is in the location and condition necessary for it to be capable of operating in 
the manner intended by Management.

The  assets’ residual  values  and  useful  lives  are  reviewed  and  adjusted,  if 
 appropriate, at the end of each reporting period. An asset’s carrying amount 
is written down to its recoverable amount if the asset’s carrying amount is 
higher than its estimated recoverable amount (please refer to note 3.1 for 
a  description  of  impairment  of  assets).  Gains  and  losses  on  disposals  are 
determined by comparing the proceeds with the carrying amount and are 
recognised in the Income statement.

INTANGIBLE ASSETS

DKK million 

Cost at the beginning of the year 
Additions during the year 
Disposals during the year 
Effect of exchange rate adjustment 

Cost at the end of the year 

Amortisation and impairment losses 
at the beginning of the year 
Amortisation for the year 
Impairment losses for the year 
Amortisation and impairment losses reversed 
on disposals during the year 
Effect of exchange rate adjustment 

Amortisation and impairment losses 
at the end of the year 

2014 

2013

3,099 
321 
(527) 
14 

2,712
403
–
(16)

2,907 

3,099

1,484 
143 
423 

(527) 
6 

1,217
166
113

–
(12)

1,529 

1,484

Carrying amount at the end of the year 

1,378 

1,615

Specifi ed as:
Patents and licences 
Internally developed software and software 
under development 

Total 

454 

924 

810

805

1,378 

1,615

In  2014,  an  impairment  loss  of  DKK  423  million  (DKK  113  million  in 
2013)  related  to  patents  and  licences  has  been  recognised  primarily  due 
to discontinuation of all infl ammation development projects. 

Intangible assets not yet in use amount to DKK 656 million (DKK 831 million 
in 2013), primarily patents and licences in relation to development projects. 
Impairment tests in 2014 and 2013 of patents and licences not yet in use 
are based upon Management’s projections and anticipated net present value 
of future cash fl ows from cash-generating units. Management has used a 
pre-tax discount rate (WACC) of 8% based on the risk inherent in the related 
activity’s current business model and industry comparisons. Terminal values 
used are based on the expected life of products, forecasted life cycle and 
cash fl ow over that period, and the useful life of the underlying assets. 

AMORTISATION AND IMPAIRMENT LOSSES

DKK million 

2014 

2013 

2012

Cost of goods sold 
Sales and distribution costs 
Research and development costs 
Other operating income, net 

Total amortisation and 
impairment losses 

105 
28 
425 
8 

97 
41 
126 
15 

81
50
47
14

566 

279 

192

For  further  information  regarding  impairment  of  infl ammation  projects, 
please refer to note 2.3.

NOVO NORDISK ANNUAL REPORT 2014

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3.2  PROPERTY, PLANT AND EQUIPMENT (CONTINUED)

CONSOLIDATED FINANCIAL STATEMENTS

73

PROPERTY, PLANT AND EQUIPMENT

DKK million 

2014
Cost at the beginning of the year 
Additions during the year 
Disposals during the year 
Transfer from/(to) other items 
Effect of exchange rate adjustment 

Cost at the end of the year 

Land and 
buildings 

Plant and 
machinery 

Other 
equipment 

Assets in 
course of 
construction 

16,184 
234 
(392) 
1,156 
209 

18,964 
459 
(324) 
1,168 
143 

3,457 
384 
(279) 
250 
70 

5,432 
2,913 
– 
(2,574) 
30 

Total

44,037
3,990
(995)
0
452

17,391 

20,410 

3,882 

5,801 

47,484

Depreciation and impairment losses at the beginning of the year 
Depreciation for the year 
Impairment losses for the year1 
Depreciation and impairment losses reversed on disposals during the year 
Effect of exchange rate adjustment 

6,267 
855 
94 
(297) 
14 

13,614 
1,436 
42 
(265) 
83 

2,274 
362 
80 
(260) 
49 

Depreciation and impairment losses at the end of the year 

6,933 

14,910 

2,505 

– 
– 
– 
– 
– 

– 

22,155
2,653
216
(822)
146

24,348

Carrying amount at the end of the year 

10,458 

5,500 

1,377 

5,801 

23,136

2013
Cost at the beginning of the year 
Additions during the year 
Disposals during the year 
Transfer from/(to) other items 
Effect of exchange rate adjustment 

Cost at the end of the year 

15,345 
521 
(195) 
804 
(291) 

18,022 
581 
(655) 
1,283 
(267) 

3,359 
230 
(259) 
186 
(59) 

5,878 
1,906 
– 
(2,273) 
(79) 

42,604
3,238
(1,109)
0
(696)

16,184 

18,964 

3,457 

5,432 

44,037

Depreciation and impairment losses at the beginning of the year 
Depreciation for the year 
Impairment losses for the year 
Depreciation and impairment losses reversed on disposals during the year 
Effect of exchange rate adjustment 

5,881 
688 
4 
(192) 
(114) 

12,975 
1,464 
22 
(643) 
(204) 

2,209 
337 
5 
(243) 
(34) 

Depreciation and impairment losses at the end of the year 

6,267 

13,614 

2,274 

– 
– 
– 
– 
– 

– 

21,065
2,489
31
(1,078)
(352)

22,155

Carrying amount at the end of the year 

9,917 

5,350 

1,183 

5,432 

21,882

DEPRECIATION AND IMPAIRMENT LOSSES

DKK million 

Cost of goods sold 
Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 

Total depreciation and impairment losses 

1. For further information regarding impairment of infl ammation projects, please refer to note 2.3.

2014 

2013 

2,141 
36 
491 
83 
118 

2,869 

1,984 
37 
340 
59 
100 

2,520 

2012

1,909
46
416
53
77

2,501

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74 CONSOLIDATED FINANCIAL STATEMENTS 

3.3  INVENTORIES

Accounting policies

Inventories  are  stated  at  the  lower  of  cost  and  net  realisable  value.  Cost 
is   determined  using  the  fi rst-in,  fi rst-out  method.  Cost  comprises  direct 
 production costs such as raw materials, consumables and labour as well as 
indirect production costs. Production costs for work in progress and fi nished 
goods include indirect production costs such as employee costs, deprecia-
tion, maintenance etc.

If the expected sales price less completion costs to execute sales (net realis-
able value) is lower than the carrying amount, a write-down is recognised for 
the amount by which the carrying amount exceeds its net realisable value.

Inventory manufactured prior to regulatory approval (pre-launch inventory) 
is capitalised but immediately provided for, until there is a high probability 
of  regulatory  approval  of  the  product.  Before  that  point,  a  provision  is 
made against the carrying amount of inventory to its recoverable amount 
and  recorded as research and development costs. At the point when a high 
 probability  of  regulatory  approval  is  obtained,  the  provision  recorded  is 
 reversed, up to no more than the original cost.

Key accounting estimate – Indirect production costs

Indirect production costs account for more than 50% of the net inventory 
value,  refl ecting  a  lengthy  production  process  compared  with  low  direct 
raw  material  cost.  The  production  of  both  diabetes  care  and  biopharma-
ceuticals  products  is  highly  complex  from  fermentation  to  purifi cation 
and  formulation,  including  quality  control  of  all  production  processes. 
Furthermore,  the  process  is  very  sensitive  to  manufacturing  conditions. 
These  factors  all   infl uence  the  parameters  for  capitalisation  of  indirect 
production  costs  in  Novo  Nordisk  and  full  cost  of  the  products.  Indirect 
production  costs  are  measured  using  a  standard  cost  method,  which  is 
reviewed  regularly  to  ensure  relevant  measures  of  capacity  utilisation, 
production lead time, cost base and other relevant factors, hence inventory is 
valuated at actual cost. When calculating total inventory, Management must 
make certain judgements about cost of production, standard cost variances 
and idle capacity in estimating indirect production costs for capitalisation. 
Changes in the parameters for calculation of indirect production costs could 
have an impact on the gross margin and the overall valuation of inventories. 

3.4  TRADE RECEIVABLES 

Accounting policies

Trade  receivables  are  recognised  initially  at  fair  value  and  subsequently 
measured  at  amortised  cost  using  the  effective  interest  method,  less 
 allowance for doubtful trade receivables. 

The allowance is deducted from the carrying amount of Trade receivables 
and the amount of the loss is recognised in the Income statement under 
Sales and distribution costs. Subsequent recoveries of amounts previously 
written off are credited against Sales and distribution costs.

Key accounting estimate – 

Allowance for doubtful trade receivables
The customer base of Novo Nordisk comprises government agencies, whole-
salers, retail pharmacies, managed care and other customers. Management 
makes allowance for doubtful trade receivables in anticipation of estimated 
losses resulting from the subsequent inability of customers to make required 
payments. If the fi nancial circumstances of customers were to deteriorate, 
resulting in an impairment of their ability to make payments, an additional 
allowance  could  be  required  in  future  periods.  When  evaluating  the 
adequacy  of  the  allowance  for  doubtful  trade  receivables,  Management 
analyses  trade  receivables  and  examines  historical  bad  debt,  customer 
 concentrations,  customer  creditworthiness  and  payment  history,  current 
 economic trends and changes in customer payment terms. Please refer to 
note 4.2 for a general description of credit risk.

As a result of the signifi cant sales to countries within Region International 
Operations, and the fact that many of these countries have low credit ratings, 
the  relative  impact  of  countries  within  Region  International  Operations 
on the allowance for doubtful trade receivables is increasing. The political 
climate in Russia and Argentina is impacted by instability and sharp currency 
depreciation. Novo Nordisk monitors the development closely. Novo Nordisk 
also continues to monitor the credit exposure related to region Europa due 
to  the  generally  troubled  economic  climate  in  Europe  and  the  Eurozone 
countries,  Payment  history  as  well  as  current  economic  conditions  and 
indicators are taken into account in the valuation of trade receivables. 

Please  refer  to  note  2.2  for  a  geographical  split  of  trade  receivables  and 
 allowance for doubtful trade receivables.

INVENTORIES

DKK million 

Raw materials 
Work in progress 
Finished goods 

2014 

2013

1,723 
7,539 
3,260 

1,660
6,227
2,625

TRADE RECEIVABLES

DKK million 

Trade receivables (gross) 
Allowance for doubtful trade receivables  

Total inventories (gross) 

12,522 

10,512

Trade receivables (net) 

Inventory write-downs at year-end 

1,165 

960

Total inventories (net) 

11,357 

9,552

Indirect production costs included in work 
in progress and fi nished goods 
Share of total inventories (net) 

5,759 
51% 

4,834
51%

Trade receivables (net) equals a credit period 
of 54 days (48 days in 2013).

Age analysis of trade receivables 
Non-impaired trade receivables
– Not yet due 
– Overdue by between 1 and 179 days 
– Overdue by between 180 and 360 days 
– Overdue by more than 360 days 

2014 

2013

14,036 
995 

11,896
989

13,041 

10,907

12,664 
337 
40 
0 

9,985
844
78
0

MOVEMENTS IN INVENTORY 
WRITE-DOWNS
Inventory write-downs at the beginning of the year 
Inventory write-downs during the year 
Utilisation of inventory write-downs 
Reversal of inventory write-downs 

960 
467 
(123) 
(139) 

864
465
(156)
(213)

Trade receivables with credit risk exposure 

13,041 

10,907

Allowance for doubtful trade receivables 

995 

989

Trade receivables (gross) 

14,036 

11,896

Inventory write-downs at the end of the year 

1,165 

960

There is no inventory carried at net realisable value at 31 December for either 
2013 or 2014. 

MOVEMENT IN ALLOWANCE FOR 
DOUBTFUL TRADE RECEIVABLES
Carrying amount at the beginning of the year 
Confi rmed losses 
Reversal of allowance for confi rmed losses 
Allowance for possible losses during the year 
Effect of exchange rate adjustment 

Allowance at the end of the year 

989 
(13) 
(11) 
57 
(27) 

995 

1,024
(8)
(10)
51
(68)

989

NOVO NORDISK ANNUAL REPORT 2014

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3.5  OTHER RECEIVABLES AND 
PREPAYMENTS

Accounting policies

Other  receivables  and  prepayments  are  recognised  initially  at  fair  value 
and subsequently measured at amortised cost using the effective interest 
method. Prepayments relate to ongoing research and development activities 
such as clinical trials and costs concerning subsequent fi nancial years. Other 
receivables  comprise  miscellaneous  duties  and  work  in  progress  for  third 
parties etc.

OTHER RECEIVABLES AND PREPAYMENTS

DKK million 

Prepayments 
Interest receivable 
Amounts owed by related parties 
Deposit 
VAT receivable 
Other receivables 

2014 

2013

1,222 
26 
138 
251 
350 
763 

1,110
75
141
232
197
699

Total other receivables and prepayments 

2,750 

2,454

CONSOLIDATED FINANCIAL STATEMENTS

75

3.6  RETIREMENT BENEFIT OBLIGATIONS

Accounting policies

Novo Nordisk operates a number of defi ned contribution plans throughout 
the world. Novo Nordisk’s contributions to the defi ned contribution plans 
are charged to the Income statement in the year to which they relate. In a 
few countries, Novo Nordisk still operates defi ned benefi t plans. The defi ned 
benefi t plans for Germany cover all employees employed before November 
2003. Obligations relating to employees employed after 2003 are covered by 
a defi ned contribution plan. In Switzerland the employee pension scheme is 
setup as a combined defi ned benefi t plan and a defi ned contribution plan. 
The plan in Switzerland is mandatory. The plan in Japan covers all employees 
and is set up as a combined cash balance plan and a defi ned contribution 
plan. The plan in the US is structured as a post-retirement healthcare plan 
covering all employees. Since 2012 all employees are covered by a defi ned 
contribution plan.

The costs for the year for defi ned benefi t plans are determined using the 
projected unit credit method. This refl ects services rendered by employees to 
the valuation dates and is based on actuarial assumptions primarily regarding 
discount  rates  used  in  determining  the  present  value  of  benefi ts  and 
 projected rates of remuneration growth. Discount rates are based on the 
market yields of high-rated corporate bonds in the country concerned. 

Actuarial gains and losses arising from experience adjustments and changes 
in actuarial assumptions are charged or credited to Other comprehensive 
income in the period in which they arise. Past service costs are recognised 
immediately in the Income statement.

Pension assets are only recognised to the extent that Novo Nordisk is able to 
derive future economic benefi ts such as refunds from the plan or reductions 
of future contributions. 

The Group’s defi ned benefi t plans are pension plans and medical plans and 
are usually funded by payments from Group companies and by employees 
to funds independent of Novo Nordisk. Where a plan is unfunded, a liability 
for  the  retirement  obligation  is  recognised  in  the  Balance  sheet.  Costs 
 recognised  for  post-employment  benefi ts  are  included  in  Cost  of  goods 
sold,  Sales  and  distribution  costs,  Research  and  development  costs,  and 
 Administrative costs.

The net obligation recognised in the Balance sheet is reported as non-current 
liabilities.

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76 CONSOLIDATED FINANCIAL STATEMENTS 

3.6  RETIREMENT BENEFIT OBLIGATIONS (CONTINUED)

RETIREMENT BENEFIT OBLIGATIONS

DKK million 

Germany 

Switzerland 

Japan 

At the beginning of the year 
Current service costs 
Settlements 
Interest costs 
Remeasurement (gains)/losses1 
Plan participant contributions etc 
Benefi ts paid to employees 
Exchange rate adjustment 

At the end of the year 

FAIR VALUE OF PLAN ASSETS

At the beginning of the year 
Interest income 
Settlements 
Remeasurement gains/(losses) 
Employer contributions 
Plan participant contributions etc 
Benefi ts paid to employees 
Exchange rate adjustment 

At the end of the year 

Net retirement benefi t obligations 
at the end of the year 

519 
20 
– 
19 
157 
– 
(4) 
(1) 

710 

414 
16 
– 
(7) 
21 
2 
(4) 
(1) 

441 

213 
26 
– 
5 
8 
9 
(18) 
3 

246 

154 
4 
– 
(2) 
20 
9 
(18) 
2 

169 

288 
28 
– 
4 
9 
– 
(10) 
(1) 

318 

221 
2 
– 
15 
23 
– 
(10) 
(1) 

250 

US 

285 
22 
– 
14 
31 
– 
(8) 
37 

381 

– 
– 
– 
– 
8 
– 
(8) 
– 

– 

Other 

239 
25 
(2) 
7 
45 
6 
(1) 
1 

320 

67 
2 
– 
(3) 
13 
6 
(1) 
– 

84 

2014 
Total  

1,544 
121 
(2) 
49 
250 
15 
(41) 
39 

2013
Total

1,664
129
(127)
44
(33)
16
(52)
(97)

1,9752 

1,5442

856 
24 
– 
3 
85 
17 
(41) 
– 

944 

904
23
(92)
21
89
18
(52)
(55)

856

269 

77 

68 

381 

236 

1,031 

688

1.  Remeasurement relates primarily to changes in fi nancial assumptions.
2. Present value of partly funded retirement benefi t obligations amounts to DKK 1,478 million (DKK 1,115 million in 2013). Present value of unfunded retirement benefi t obligations 

amounts to DKK 497 million (DKK 429 million in 2013).

NET RETIREMENT BENEFIT OBLIGATIONS

DKK million 

2014 

2013

WEIGHTED AVERAGE ASSET ALLOCATION OF FUNDED 
RETIREMENT OBLIGATIONS

At the beginning of the year 
Costs recognised in the Income statement1 
Remeasurements recognised in 
Other comprehensive income 
Employer contributions 
Exchange rate adjustment recognised in 
Other comprehensive income2 

688 
142 

247 
(85) 

39 

760
113

(54)
(89)

(42)

At the end of the year 

1,031 

688

1. Employee costs comprising service costs, net interest, settlements and other. Please 

refer to note 2.4.

2. As part of exchange rate adjustments in subsidiaries. 

Please  refer  to  note  5.4  for  maturity  analysis  of  net  retirement  benefi t 
 obligation.

Novo Nordisk does not expect the contributions over the next fi ve years to 
differ signifi cantly from current contributions.

2014 

2013

DKK 
million 

632 
204 
76 
21 
11 

% 

67% 
22% 
8% 
2% 
1% 

DKK 
million 

584 
167 
78 
17 
10 

%

68%
20%
9%
2%
1%

Coverage insurance1 
Bonds 
Equities 
Cash at bank 
Property 

Total 

944 

100% 

856 

100%

1. Novo  Nordisk’s  defi ned  benefi t  plans  mainly  in  Germany  and  Switzerland  are 
reimbursed  by  the  international  insurer  Allianz  regardless  of  the  value  of  the  plan 
assets. The risk related to the funding in these countries is therefore counterparty risk 
against Allianz.

NOVO NORDISK ANNUAL REPORT 2014

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3.6  RETIREMENT BENEFIT OBLIGATIONS 
(CONTINUED)

ASSUMPTIONS USED FOR VALUATION

Discount rate 
Projected future remuneration increases 
Medical cost trend rate 
Infl ation rate 

2014 

2013

Weighted  Weighted
average

average 

2% 
2% 
6% 
2% 

3%
2%
4%
2%

Actuarial  valuations  are  performed  annually  for  all  major  defi ned  benefi t 
plans. Assumptions regarding future mortality are based on actuarial advice 
in accordance with published statistics and experience in each country.

Signifi cant  actuarial  assumptions  for  the  determination  of  the  retirement 
benefi t  obligation  are  discount  rate  and  expected  future  remuneration 
 increases. The sensitivity analyses below have been determined based on 
 reasonably likely changes in the assumptions occurring at the end of the 
period.

CONSOLIDATED FINANCIAL STATEMENTS

77

Novo  Nordisk  issues  credit  notes  for  expired  goods  as  a  part  of  normal 
 business.  Where  there  is  historical  experience  or  a  reasonably  accurate 
 estimate of expected future returns can otherwise be made, a provision for 
estimated product returns is recorded. The provision is measured at gross 
sales value.

Provisions are measured at the present value of the anticipated expenditure 
for settlement of the legal or constructive obligation using a pre-tax discount 
rate that refl ects current market assessments of the time value of money and 
the risks specifi c to the obligation. The increase in the provision due to the 
passage of time is recognised as a fi nancial expense.

Key accounting estimate – Provisions for sales rebates
Novo  Nordisk  records  provisions  for  expected  sales  rebates,  wholesaler 
charge-backs and other rebates, including Medicaid and  Medicare in the US.

Such estimates are based on analyses of existing contractual obligations and 
historical experience. Provisions are calculated on the basis of a percentage 
of  sales  for  each  product  as  defi ned  by  the  contracts  with  the  various 
 customer groups.

Provisions  for  sales  rebates  are  adjusted  to  actual  amounts  as  rebates, 
 discounts  and  returns  are  processed.  Please  refer  to  note  2.1 for  further 
 information on sales rebates and provisions.

DKK million 

Discount rate 
Future remuneration 

1 %-point 
increase 

1 %-point
decrease

(296) 
77 

274
(54)

Novo  Nordisk  considers  the  provisions  established  for  sales  rebates  to  be 
 reasonable  and  appropriate  based  on  currently  available  information. 
However, the actual amount of rebates and discounts may differ from the 
amounts estimated by Management as more detailed information becomes 
available.

The  sensitivities  above  consider  the  single  change  shown  with  the  other 
assumptions  assumed  to  be  unchanged.  In  practice,  changes  in  one 
assumption may be accompanied by offsetting changes in another assump-
tion (although this is not always the case). 

3.7  PROVISIONS AND CONTINGENT 
LIABILITIES

Accounting policies

Provisions for sales rebates and discounts granted to government agencies, 
wholesalers,  retail  pharmacies,  managed  care  and  other  customers  are 
 recorded at the time the related revenues are recorded or when the  incentives 
are offered. Provisions are calculated based on historical experience and the 
specifi c terms in the individual agreements. 

Provisions  for  legal  disputes  are  recognised  where  a  legal  or  constructive 
obligation has been incurred as a result of past events and it is probable that 
there will be an outfl ow of resources that can be reliably estimated. In this 
case, Novo Nordisk arrives at an estimate on the basis of an evaluation of the 
most likely outcome. Disputes for which no reliable estimate can be made 
are disclosed as contingent liabilities.

Key accounting estimate – Provisions for legal disputes
Provisions for legal disputes consist of various types of provision linked to 
ongoing legal disputes. Management makes judgements about provisions 
and contingencies, including the probability of pending and potential future 
litigation outcomes which, by their very nature, are dependent on inherently 
uncertain future events. When determining likely outcomes of litigations etc, 
Management considers the input of external counsels on each case, as well 
as known outcomes in case law. 

Although  Management  believes  that  the  total  provisions  for  legal 
 pro ceedings are adequate based upon currently available information, there 
can be no assurance that there will not be any changes in facts or matters or 
that any future lawsuits, claims, proceedings or investigations will not 
be material.

PROVISIONS

DKK million 

Provisions 
for sales 
rebates 

Provisions 
for legal 
disputes 

Provisions 
for product 
returns 

Other 
provisions1 

At the beginning of the year 
Additional provisions, including increases to existing provisions 
Amount used during the year 
Adjustments, including unused amounts reversed during the year 
Effect of exchange rate adjustment  

At the end of the year 

Non-current liabilities 
Current liabilities 

7,950 
26,107 
(23,876) 
(220) 
1,041 

11,002 

– 
11,002 

1,151 
310 
(283) 
(306) 
64 

936 

936 
– 

681 
365 
(305) 
53 
3 

797 

478 
319 

2014 
Total  

10,493 
27,208 
(24,754) 
(462) 
1,146 

2013
Total

9,563
17,078
(15,493)
(267)
(388)

711 
426 
(290) 
11 
38 

896 

13,631 

10,493

627 
269 

2,041 
11,590 

2,183
8,310

1. Other provisions consist of various types of provision, including employee benefi ts such as jubilee benefi ts, company-owned life insurance etc. Assets related to company-owned 

life insurance are presented as part of Other fi nancial assets.

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78 CONSOLIDATED FINANCIAL STATEMENTS 

3.7  PROVISIONS AND CONTINGENT 
LIABILITIES (CONTINUED)

Contingent liabilities

Novo Nordisk is currently involved in pending litigations, claims and investiga-
tions arising out of the normal conduct of its business. While provisions that 
Management deems to be reasonable and appropriate have been made for 
probable  losses,  there  are  uncertainties  connected  with  these  estimates. 
Novo Nordisk does not expect the pending litigations, claims and investiga-
tions, individually and in the aggregate, to have a material impact on Novo 
Nordisk’s fi nancial position, operating profi t or cash fl ow in addition to the 
amounts accrued as provision for legal disputes.

Pending litigation against Novo Nordisk
In November 2006, Novo Nordisk A/S and the Italian affi liate Novo Nordisk 
Farmaceutici  S.p.A. were  sued  by  two  Italian  companies  in  the  pharma-
ceutical sectors (the “Italian Companies”) in the Civil Court in Rome. The 
Italian Companies claims that Novo Nordisk breached an alleged contract for 
the sale and distribution of insulin and insulin analogues in the Italian market 
or, alternatively, has incurred a pre-contractual or extra-contractual liability 
arising from negotiations between the parties. Novo Nordisk disputes the 
claims made by the Italian Companies. The parties have now entered into 
and  performed  a  mutually  acceptable  settlement.  As  a  consequence,  the 
Court of Appeal of Rome is expected to declare the extinguishment of the 
case in Q1 2015. The settlement does not have a material impact on Novo 
Nordisk’s fi nancial position, operating profi t or cash fl ow. 

A number of claims alleging pancreatic cancer and pancreatitis have been 
fi led  in  U.S. courts  against  various  incretin-class  manufactures,  including 
Novo  Nordisk.  Novo  Nordisk  is  currently  named  in  120  product  liability 
cases  related  to  Victoza®, predominantly related to pancreatic cancer. On 
26 August 2013, a request for centralisation of all federal pancreatic cancer 
cases was granted, and a single multidistrict litigation (MDL) court is now 
presiding over all federal cases. Novo Nordisk does not expect the pending 
claims  to  have  a  material  impact  on  Novo  Nordisk’s  fi nancial  position, 
operating profi t or cash fl ow.

Novo Nordisk, along with 93 other defendants, has been named in a lawsuit 
fi led in 2009 in the United States by the Republic of Iraq. The lawsuit alleges 
damages  related  to  the  defendants’ participation  in  the  United  Nations’ 
defunct Oil for Food Program. Novo Nordisk does not expect the pending 
claim  to  have  a  material  impact  on  Novo  Nordisk’s  fi nancial  position, 
operating profi t or cash fl ow.

In  addition  to  the  above,  the  Novo  Nordisk  Group  is  engaged  in  certain 
litigation proceedings. In the opinion of Management, settlement or con-
tinuation of these proceedings is not expected to have a material effect on 
Novo Nordisk’s fi nancial position, operating profi t or cash fl ow.

Pending claims against Novo Nordisk and investigations 
involving Novo Nordisk
In February 2011, the offi ce of the US Attorney for the District of Massa-
chusetts served Novo Nordisk with a subpoena calling for the production 
of documents regarding potential civil and criminal offences relating to the 
company’s marketing and promotional practices for the following products: 
NovoLog®, Levemir® and Victoza®. This matter is now being conducted by 
the US Attorney for the District of Columbia. Novo Nordisk is cooperating 
with the US Attorney in this investigation. Novo Nordisk does not expect 
the  investigation  to  have  a  material  impact  on  Novo  Nordisk’s  fi nancial 
position, operating profi t or cash fl ow.

In October 2014, the offi ce of the US Attorney for the District of Massa-
chusetts served Novo Nordisk with a subpoena calling for the production 
of  documents  regarding  potential  manufacturing  issues  within  certain 
production  units  located  in  Kalundborg,  Denmark.  Novo  Nordisk  is 
cooperating with the US Attorney in this investigation. Novo Nordisk does 
not expect the investigation to have a material impact on Novo Nordisk’s 
fi nancial position, operating profi t or cash fl ow.

Previously  pending  before  the  District  Court  for  the  Eastern  District  of 
Michigan  was  a  consolidated  class  action  (fi led  in  May,  2010)  where  a 
putative class of direct purchasers of Prandin® asserteds that Novo Nordisk 
has violated US antitrust laws in delaying the entry of generic versions of 
Prandin®. On 5 September 2014, the parties agreed to settle this litigation. 
On 20 January 2015, the Court approved the settlement. 

In  addition  to  the  above,  the  Novo  Nordisk  Group  is  engaged  in  various 
ongoing  audits  and  investigations.  In  the  opinion  of  Management,  these 
pending audits and investigations are not expected to have a material effect 
on Novo Nordisk’s fi nancial position, operating profi t or cash fl ow.

3.8  OTHER LIABILITIES

OTHER LIABILITIES

DKK million 

Employee costs payable 
Accruals 
Accrued rebates 
VAT and duties payable 
Research and Development clinical trials 
Other payables  

2014 

2013

4,454 
3,684 
912 
744 
763 
494 

3,962
3,155
649
761
410
449

Total other liabilities 

11,051 

9,386

NOVO NORDISK ANNUAL REPORT 2014

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SECTION 4
CAPITAL STRUCTURE AND FINANCING ITEMS

CONSOLIDATED FINANCIAL STATEMENTS

79

The  notes  in  this  section  provide  an  insight  into  Novo  Nordisk’s  capital 
structure, earnings per share, free cash fl ow and fi nancing items. The free 
cash  fl ow  impacts  Novo  Nordisk’s  long-term  target  for ‘Cash  to  earnings 
(three-year  average)’.  Cash  to  earnings  is  defi ned  as ‘free  cash  fl ow  as  a 
percentage of net profi t’. Free cash fl ow is the cash amount generated that 
are  available  for  further  investments  in  Novo  Nordisk  and  distribution  to 
shareholders without consuming prior years cash creation retained in the 
company.

Novo  Nordisk  has  a  low  debt-to-equity  ratio  refl ecting  growth  based  on 
limited  debt  fi nancing.  This  is  also  in  line  with  the  long-term  investment 
horizon generally applied in the pharmaceutical industry with typically more 
than 10  years’ development  time.  Further  information  on  the  company’s 
capital structure can be found in ´Shares and capital structure’ on pp 44 – 45. 

The main fi nancial risk is foreign exchange exposure, where Novo Nordisk 
aims to reduce the short-term impact from movements in key currencies by 
hedging future cash fl ows. Notes 4.2 and 4.3 include more information in 
this respect.

NET PROFIT AND FREE CASH FLOW

Net profit

Free cash flow

Billion DKK

30

24

18

12

6

0

2013

2014

Net cash distribution to shareholders
In 2014, the net cash distribution to shareholders in the form of dividends 
and share buy-backs amounts to DKK 26.5 billion compared with a free cash 
fl ow  of  DKK  27.4  billion  in  line  with  the  guiding  principle  of  paying  out 
excess  capital  to  investors  after  funding  of  organic  growth  and  potential 
acquisitions. 

97% NET CASH DISTRIBUTED 

TO SHAREHOLDERS IN 
PERCENT OF FREE CASH FLOW

4.1  SHARE CAPITAL, DISTRIBUTION TO SHAREHOLDERS AND EARNINGS PER SHARE

SHARE CAPITAL

DKK million 

Development in share capital:
2010 
2011 
2012 
2013 

At the beginning of the year 

2014 

At the end of the year 

A share 
capital 

B share 
capital 

Total share
capital

107 
– 
– 
– 

107 

– 

107 

493 
(20) 
(20) 
(10) 

443 

(20) 

423 

600
(20)
(20)
(10)

550

(20)

530

A stock split of the company’s B shares was conducted with effective date 2 January 2014, changing the trading unit from DKK 1 to DKK 0.20. At the end 
of 2014, the share capital amounted to DKK 107 million in A share capital and DKK 423 million in B share capital (equal to 2,113 million B shares of DKK 0.20). 

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
 
 
 
 
 
 
 
80 CONSOLIDATED FINANCIAL STATEMENTS 

4.1  SHARE CAPITAL, DISTRIBUTION TO SHAREHOLDERS AND EARNINGS PER SHARE 
(CONTINUED)

TREASURY SHARES

Accounting policies

Treasury shares are deducted from the share capital upon cancellation at their nominal value of DKK 0.20 per share. Differences between this amount and the 
amount paid to acquire or received for disposing of treasury shares are deducted directly in equity.

Holding at the beginning of the year 
Cancellation of treasury shares 

Holding of treasury shares, adjusted for cancellation 
Transfer regarding options and restricted stock units 
Purchase during the year 
Sale during the year 
Value adjustment 

Holding at the end of the year 

Market value 
DKK million 

As % of share 
capital before 
cancellation 

As % of share 
capital after 
cancellation 

3.7% 
(3.6%) 

0.1% 

20,446 
(19,880) 

566 
(360) 
14,728 
(61) 
(86) 

14,787 

0.1% 
(0.1%) 
2.2% 
(0.1%) 

2.1% 

2014 
Number of 
B shares 
of DKK 0.20 
(million) 

2013

Number of
B shares
of DKK 0.20
(million)

103 
(100) 

3 
(2) 
59 
(3) 
– 

57 

87
(50)

37
(3)
73
(4)
–

103

The purchase of treasury shares during the year relates to the remaining part of the 2013 share repurchase programme totalling DKK 1.0 billion and the DKK 15 
billion share repurchase programme of Novo Nordisk B shares for 2014 of which DKK 1.3 billion remains at year-end. The programme ends on 28 January 2015. 
The purpose of the programmes is to reduce the company’s share capital. Transfer of treasury shares relates to exercised share options, long-term share-based 
incentive programme and employee share-savings programmes. 

At year-end the holding of treasury shares amounts to 56,807,153 shares corresponding to DKK 11 million of the share capital (102,852,025 shares in 2013 or 
DKK 21 million of the share capital). At year-end 8.9 million shares of the holding of treasury B shares are regarded as hedges for the long-term share-based 
incentive programme and share options to employees. 

NET CASH DISTRIBUTION TO SHAREHOLDERS

DKK million 

Dividends 
Share repurchases 

Total 

2014 

2013 

2012

11,866 
14,667 

9,715 
13,924 

7,742
11,896

26,533 

23,639 

19,638

At the end of 2014, proposed dividends (not yet declared) of DKK 12,905 million (DKK 5.00 per share) are included in Retained earnings. The declared dividend 
included in Retained earnings was DKK 11,866 million (DKK 4.50 per share) in 2013 and DKK 9,715 million (DKK 3.60 per share) in 2012. No dividend is 
declared on treasury shares.

EARNINGS PER SHARE

Accounting policies

Earnings per share is presented as both basic and diluted earnings per share. Basic earnings per share is calculated as net profi t divided by the average number 
of shares outstanding. Diluted earnings per share is calculated as net profi t divided by the sum of average number of shares outstanding, including the dilutive 
effect of outstanding share bonus pool and options ‘in the money’. Please refer to ‘Financial defi nitions’ on p 94 for a description of the calculation of the dilutive 
effect.

DKK million 

Net profi t for the year 

2014 

2013 

2012

26,481 

25,184 

21,432

Average number of shares outstanding 
Dilutive effect of outstanding share bonus pool and options ‘in the money’1 

in 1,000 shares 
in 1,000 shares 

2,621,226 
8,992 

2,679,362 
14,263 

2,741,690
16,650

Average number of shares outstanding, including dilutive effect of options ‘in the money’  

in 1,000 shares 

2,630,218 

2,693,625 

2,758,340

Basic earnings per share 
Diluted earnings per share 

DKK 
DKK 

10.10 
10.07 

9.40 
9.35 

7.82
7.77

1. The dilutive effect is reduced as the exercise period for options related to the 2005 program is matured. For further information on outstanding share bonus pool and options, refer to 

note 5.1.

NOVO NORDISK ANNUAL REPORT 2014

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4.2  FINANCIAL RISKS

Novo Nordisk has centralised management of the Group’s fi nancial risks. The 
overall objectives and policies for the company’s fi nancial risk management 
are outlined in an internal Treasury Policy, which is approved by the Board 
of Directors. The Treasury Policy consists of the Foreign Exchange Policy, the 
Investment Policy, the Financing Policy and the Policy regarding Credit Risk 
on Financial Counterparts, and includes a description of permitted fi nancial 
instruments and risk limits. 

Novo Nordisk only hedges commercial exposures and consequently does not 
enter into derivative transactions for trading or speculative purposes. Novo 
Nordisk uses a fully integrated Treasury Management System to manage all 
fi nancial positions. All positions are marked-to-market based on real-time 
quotes, and risk is assessed using generally accepted standards.

Foreign exchange risk
Foreign exchange risk is the principal fi nancial risk for Novo Nordisk and as 
such has a signifi cant impact on the Income statement, Other  comprehensive 
income, Balance sheet and Statement of cash fl ows.

CONSOLIDATED FINANCIAL STATEMENTS

81

Foreign exchange sensitivity analysis:
A  5%  increase/decrease  in  the  following  currencies  will  impact  Novo 
 Nordisk’s operating profi t as outlined in the table below:

DKK million 

USD 
CNY 
JPY 
GBP 
CAD 

Estimated for 
2015 

1,600 
260 
115 
80 
60 

2014

1,300
220
145
75
60

At year-end a 5% increase/decrease in all other currencies versus EUR and 
DKK would affect the hedging instruments’ impact on Other comprehensive 
income and the Income statement as outlined in the table below:

DKK million 

5% increase in all 
currencies against 
DKK and EUR 

5% decrease in all
currencies against
DKK and EUR

The overall objective of foreign exchange risk management is to reduce the 
short-term negative impact of exchange rate fl uctuations on earnings and 
cash fl ow, thereby increasing the predictability of the fi nancial results. 

2014
Other comprehensive income 
Income statement 

The majority of Novo Nordisk’s sales are in USD, EUR, CNY, JPY, GBP and 
CAD. Consequently, Novo Nordisk’s foreign exchange risk is most signifi cant 
in USD, CNY, JPY, GBP and CAD, while the EUR exchange rate risk is regarded 
as low due to Denmark’s fi xed-rate policy towards EUR.

Novo Nordisk hedges existing assets and liabilities in key currencies as well as 
future expected cash fl ows up to a maximum of 24 months forward. During 
2014, the hedging horizon varied between 10 and 14 months for USD, CNY, 
JPY, GBP and CAD. Currency hedging is based upon expectations of future 
exchange  rates  and  mainly  uses  foreign  exchange  forwards  and  foreign 
 exchange options matching the due dates of the hedged items. Expected 
cash  fl ows  are  continually  assessed  using  historical  infl ows,  budgets  and 
monthly sales forecasts. Hedge effectiveness is assessed on a regular basis. 

KEY CURRENCIES

USD  

CNY 

JPY 

GBP 

CAD

562 
612 
13.1% 

91 
99 
11.2% 

5.32 
5.12 
(0.4%) 

925 
952 
6.7% 

509
527
4.4%

Exchange rate 
DKK per 100 

2014
Average 
Year-end 
Year-end change 

2013
Average 
Year-end 
Year-end change 

Total 

2013
Other comprehensive income 
Income statement 

Total 

(1,724) 
124 

(1,600) 

(1,318) 
(76) 

(1,394) 

1,729
(107)

1,622

1,397
54

1,451

The foreign exchange sensitivity analysis comprises effects from the Group’s 
Cash, Trade receivables and Trade payables, Current and non-current loans, 
Current  and  non-current  fi nancial  investments  and  Foreign  exchange 
 forwards and Foreign exchange options.

Not included are anticipated currency transactions, investments and non-
current assets. 

Interest rate risk
Changes in interest rates affect Novo Nordisk’s fi nancial instruments. At the 
end of 2014, a 1 percentage point increase in the interest rate level would, 
all else being equal, result in a decrease in the fair value of Novo Nordisk’s 
fi nancial instruments of DKK 3 million (a decrease in the fair value of DKK 
20 million in 2013).

562 
541 
(4.4%) 

91 
89 
(2.2%) 

5.77 
5.14 
(21.8%) 

878 
892 
(2.3%) 

545
505
(11.2%)

The  fi nancial  instruments  included  in  the  sensitivity  analysis  consist  of 
 marketable securities and non-current loans. Foreign exchange forwards and 
foreign exchange options are not included due to the limited effect that a 
parallel shift in interest rates in all currencies has on these instruments.

The fi nancial contracts existing at year-end cover the expected future cash 
fl ow for the following number of months:

USD 
CNY1 
JPY 
GBP 
CAD 

2014 

2013

11 months 
11 months 
13 months 
11 months 
11 months 

12 months
12 months
14 months
12 months
10 months

1. USD used as proxy when hedging Novo Nordisk’s CNY currency exposure.

Liquidity risk
Novo  Nordisk  ensures  the  availability  of  required  liquidity  through  a 
 com bination of cash management, highly liquid investment portfolios and 
uncommitted as well as committed facilities. Novo Nordisk uses cash pools 
for optimisation and centralisation of cash management.

Credit risk
Credit risk arises from the possibility that transactional counterparties may 
default on their obligations, causing fi nancial losses for the Group. Novo 
Nordisk considers its maximum credit risk on fi nancial counterparties to be 
DKK 15,935 million (2013: DKK 15,990 million). In addition, Novo Nordisk 
considers its maximum credit risk on Trade receivables, Other receivables less 
prepayments  and  Other  fi nancial  assets  to  be  DKK 15,425  million  (2013: 
DKK 12,802 million). Please refer to note 4.6 for details of the Group’s total 
fi nancial assets. 

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82 CONSOLIDATED FINANCIAL STATEMENTS 

4.2  FINANCIAL RISKS (CONTINUED)

4.3  DERIVATIVE FINANCIAL INSTRUMENTS

To manage credit risk on fi nancial counterparties, Novo Nordisk only enters 
into derivative fi nancial contracts and money market deposits with fi nancial 
counterparties  possessing  a  satisfactory  long-term  credit  rating  from  two 
out  of  the  three  selected  ratings  agencies:  Standard  and  Poor’s,  Moody’s 
and Fitch. Furthermore, maximum credit lines defi ned for each counterparty 
diversify the overall counterparty risk. The credit risk on bonds is limited as 
 investments are made in highly liquid bonds with solid credit ratings. The 
table  below  shows  Novo  Nordisk’s  credit  exposure  on  cash,  fi xed-income 
marketable securities and fi nancial derivatives.

Credit exposure on Cash at bank and on hand, Marketable securities and 
Derivative fi nancial instruments (market value)

Accounting policies

The  derivative  fi nancial  instruments  are  used  to  manage  the  exposure  to 
market risk. None of the derivatives are held for trading. However, not all 
derivatives are designated for hedge accounting.

Novo  Nordisk  uses  forward  exchange  contracts  and  currency  options  to 
hedge forecast transactions, assets and liabilities. Currently, net investments 
in foreign subsidiaries are not hedged.

Upon  initiation  of  the  contract,  Novo  Nordisk  designates  each  derivative 
 fi nancial contract that qualifi es for hedge accounting as one of:

Cash at 
bank or 
on hand 

Marketable 
securities1 

Derivative 
fi nancial 
instruments 

•  hedges of the fair value of a recognised asset or liability or a fi rm 

 commitment (fair value hedge)

Total

•  hedges of the fair value of a forecast fi nancial transaction (cash fl ow 

hedge).

DKK million 

2014
AAA-range 
AA-range 
A-range 
BBB-range 
Not rated or 
below BBB-range 

6,501 
7,641 
183 

71 

1,004 
502 

3 

20 
10 

1,004
7,023
7,651
183

74

Total 

14,396 

1,509 

30 

15,935

2013
AAA-range 
AA-range 
A-range 
BBB-range 
Not rated or 
below BBB-range 

6,497 
3,999 
141 

91 

2,726 
1,013 

2 

544 
977 

2,726
8,054
4,976
141

93

Total 

10,728 

3,741 

1,521 

15,990

1. Redemption yield on the bond portfolio is 0.35% (0.41% in 2013).

Novo  Nordisk  has  no  signifi cant  concentration  of  credit  risk  related  to 
Trade receivables or Other receivables and prepayments, as the exposure is 
spread over a large number of counterparties and customers. Novo Nordisk 
continues to monitor the credit exposure in Region International Operations 
due to the increasing sales and low credit ratings of many countries in this 
region.  Novo  Nordisk  also  continues  to  focus  in  the  development  in  the 
outstanding trade receivables in the Eurozone.

Asset securitisation
Novo  Nordisk’s  Japanese  subsidiary  employs  an  asset  securitisation 
programme in the form of a full non-recourse off-balance sheet arrange-
ment to improve liquidity and take advantage of market opportunities by 
receiving funds prior to scheduled payment dates. At year-end, the Group 
had  derecognised  receivables  without  recourse  having  due  dates  after 
31 December amounting to: 

DKK million 

2014 

2013 

2012

Sold trade receivables  

1,669 

1,685 

2,027

In  addition,  full  non-recourse  off-balance  sheet  factoring  arrangement 
programmes are occasionally applied by Novo Nordisk affi liates around the 
world with limited impact on the Group’s trade receivables.

Please  refer  to  note  2.2  for  split  of  allowance  for  trade  receivables  by 
 geographical segment.

All  contracts  are  initially  recognised  at  fair  value  and  subsequently 
remeasured  at  fair  value  based  on  current  bid  prices  at  the  end  of  the 
reporting period. 

Value  adjustments  of  fair  value  hedges  are  recognised  in  the  Income 
 statement along with any value adjustments of the hedged asset or liability 
that is attributable to the hedged risk. 

Value  adjustments  of  cash  fl ow  hedges  are  recognised  directly  in  Other 
 comprehensive  income,  given  hedge  effectiveness.  The  cumulative  value 
 adjustment  of  these  contracts  is  transferred  from  Other  comprehensive 
 income  to  the  Income  statement  as  a  reclassifi cation  adjustment  under 
 Financial  income  or  Financial  expenses  when  the  hedged  transaction  is 
 recognised in the Income statement. 

Furthermore, Novo Nordisk uses currency option hedges of forecast trans-
actions. Currency options are initially recognised at cost, which equals fair 
value  of  considerations  paid,  and  subsequently  remeasured  at  fair  value 
at  the  end  of  the  reporting  period.  The  cumulative  value  adjustment  of 
the  currency  options  for  which  hedge  accounting  is  applied,  which  is 
the intrinsic value of the options, is transferred from Other comprehensive 
 income  to  the  Income  statement  as  a  reclassifi cation  adjustment  under 
 Financial  income  or  Financial  expenses  when  the  hedged  transaction  is 
recognised in the Income statement. Gains and losses on currency options 
that do not meet the criteria for hedge accounting are recognised directly in 
the Income statement under Financial income or Financial expenses.

The fair value of derivative fi nancial instruments is measured on the basis of 
quoted market prices of fi nancial instruments traded in active markets. If an 
active market exists, fair value is based on the most recently observed market 
price at the end of the reporting period.

If  a  fi nancial  instrument  is  quoted  in  a  market  that  is  not  active,  Novo   
Nordisk bases its valuation on the most recent transaction price.  Adjustment 
is  made  for  subsequent  changes  in  market  conditions,  for  instance  by 
 including  transactions  in  similar  fi nancial  instruments  assumed  to  be 
motivated by normal business considerations.

If  an  active  market  does  not  exist,  the  fair  value  of  standard  and  simple 
 fi nancial instruments, such as foreign exchange forward contracts, interest 
rate swaps, currency swaps and unlisted bonds, is measured according to 
generally accepted valuation techniques. Market-based parameters are used 
to measure fair value.

When a hedging instrument expires or is sold, or when a hedge no longer 
meets the criteria for hedge accounting, any cumulative gain or loss existing 
in equity at that time remains in equity and is recognised when the forecast 
transaction  is  ultimately  recognised  in  the  Income  statement.  When  a 
 forecast transaction is no longer expected to occur, the cumulative gain or 
loss that was reported in equity is immediately transferred to the Income 
statement under Financial income or Financial expenses.

NOVO NORDISK ANNUAL REPORT 2014

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CONSOLIDATED FINANCIAL STATEMENTS

83

4.3  DERIVATIVE FINANCIAL INSTRUMENTS (CONTINUED)

HEDGING ACTIVITIES 

DKK million 

Forward contracts, cash fl ow hedges 
Currency options, cash fl ow hedges 
Forward contracts, fair value hedges 

Total hedging activities2 

Total fair value adjustments recognised in the 
Income statement 
Total fair value adjustments recognised in Other 
comprehensive income1 

Presented in the Balance sheet as:
Derivative fi nancial instruments (current assets) 
Derivative fi nancial instruments (current liabilities) 
Equity, Other reserves 

Contract 
amount 
at year-end 

32,095 
2,429 
3,490 

38,014 

2014 

Positive 
fair value 
at year-end 

Negative 
fair value 
at year-end 

10 
29 
– 

39 

8 

31 

30 

9 

2,252 
– 
355 

2,607 

355 

2,252 

2,607 

Contract 
amount 
at year-end 

26,982 
2,195 
3,508 

2013 

Positive 
fair value 
at year-end 

1,104 
148 
365 

32,685 

1,617 

384 

1,233 

1,521 

96 

Negative
fair value
at year-end

–

–

–

–

1.  Realisation in 2014 of previously deferred gain amounts to DKK 1,229 million.
2. Fair values at year-end are presented as net amount for each currency or sum of currencies, within the respective hedging activity.

HEDGING OF FORECAST TRANSACTIONS (CASH FLOW HEDGE)

DKK million 

Hedging of forecast transactions qualifying 
for hedge accounting

USD 
JPY, GBP and other currencies 

Total forward contracts (forecasted cash fl ow) 

USD 
JPY 

Total currency options (forecasted cash fl ow) 

Total cash fl ow hedges for which hedge 
accounting is applied 

Other forecast transaction hedges for which 
hedge accounting is not applied

Currency options for which hedge 
accounting is not applied 

Total contracts of forecast transactions 

Contract 
amount 
at year-end 

2014 

Positive 
fair value 
at year-end 

Negative 
fair value 
at year-end 

Contract 
amount 
at year-end 

2013 

Positive 
fair value 
at year-end 

Negative
fair value
at year-end

26,540 
5,555 

32,095 

2,051 
378 

2,429 

– 
10 

10 

– 
21 

21 

2,252 
– 

2,252 

– 
– 

– 

22,020 
4,962 

742 
362 

26,982 

1,104 

1,739 
456 

2,195 

33 
96 

129 

34,524 

31 

2,252 

29,177 

1,233 

– 

34,524 

8 

39 

– 

– 

19 

2,252 

29,177 

1,252 

–

–

–

–

–

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84 CONSOLIDATED FINANCIAL STATEMENTS 

4.3  DERIVATIVE FINANCIAL INSTRUMENTS (CONTINUED)

HEDGING OF ASSETS AND LIABILITIES (FAIR VALUE HEDGE)

DKK million 

USD 
JPY, GBP and other currencies 

Total forward contracts 

Contract 
amount 
at year-end 

2,367 
1,123 

3,490 

2014 

Positive 
fair value 
at year-end 

Negative 
fair value 
at year-end 

Contract 
amount 
at year-end 

– 
– 

– 

333 
22 

355 

1,355 
2,153 

3,508 

2013 

Positive 
fair value 
at year-end 

141 
224 

365 

Negative
fair value
at year-end

–
–

–

The table above shows the fair value of fair value-hedging activities for 2014 and 2013 specifi ed by hedging instrument and the major currencies. All changes in 
fair values are recognised in the Income statement, amounting to a net loss of DKK 355 million in 2014 (a net gain of DKK 365 million in 2013).  

The fi nancial contracts existing at the end of the year hedge the currency exposure on assets and liabilities in the Group’s major currencies excluding DKK and 
EUR. The contract amounts of other currencies at year-end are JPY at DKK 310 million (DKK 539 million in 2013), GBP at DKK 313 million (DKK 449 million 
in 2013), and ‘other’ comprising AUD at DKK 56 million (DKK 525 million in 2013), CAD at DKK 444 million (DKK 208 million in 2013) and PLN at DKK 0 million 
(DKK 432 million in 2013).

4.4  CASH AND CASH EQUIVALENTS, 
FINANCIAL RESOURCES AND FREE CASH 
FLOW

Accounting policies

Cash and cash equivalents consist of cash offset by short-term bank loans. 
Financial  resources  consist  of  cash  and  cash  equivalents,  marketable 
 securities  with  original  maturity  of  less  than  three  months  and  undrawn 
 committed credit facilities expiring after more than one year. The Statement 
of  cash  fl ows  is  presented  in  accordance  with  the  indirect  method  com-
mencing with Net profi t for the year.

DKK million 

2014 

2013 

2012

CASH AND CASH EQUIVALENTS

Cash at bank and on hand (note 4.2) 
Current debt (bank overdrafts)  

14,396 
(720) 

10,728 
(215) 

11,553
(500)

Cash and cash equivalents 
at the end of the year 

FINANCIAL RESOURCES

Cash and cash equivalents 
Marketable securities 
Undrawn committed credit facility1 

13,676 
1,509 
8,188 

10,513 
3,741 
4,849 

11,053
4,552
4,849

Total fi nancial resources 

23,373 

19,103 

20,454

1. The undrawn committed credit facility in 2014 is a EUR 1,100 million facility (2013 and 
2012: EUR 650 million) committed by a portfolio of international banks. The facility 
matures in 2019.

FREE CASH FLOW

Net cash generated from 
operating activities 
Net cash used in investing activities  
Net purchase of marketable securities 

4.5  CHANGE IN WORKING CAPITAL

Accounting policies

Working  capital  is  defi ned  as  current  assets  less  current  liabilities  and 
 measures the liquid assets Novo Nordisk has available for the business. 

CHANGE IN WORKING CAPITAL

DKK million 

2014 

2013 

2012

Trade receivables  
Other receivables and prepayments 
Inventories 
Trade payables 
Other liabilities 

(2,134) 
(296) 
(1,805) 
858 
1,665 

(1,268) 
251 
(9) 
233 
404 

(290)
(329)
(110)
568
448

Change in working capital before 
exchange rate adjustments 

(1,712) 

(389) 

287

Exchange rate adjustments 

(436) 

124 

(13)

274

4.6  FINANCIAL ASSETS AND LIABILITIES

Accounting policies

Depending on the purpose of each investment, Novo Nordisk classifi es these 
into the following categories:

•  Available-for-sale fi nancial assets 
•  Loans and receivables
•  Financial assets at fair value through the Income statement (derivatives).

Management  determines  the  classifi cation  of  its  investments  on  initial 
 recognition and re-evaluates this at the end of every reporting period to the 
extent that such a classifi cation is permitted and required.

13,676 

10,513 

11,053

Cash fl ow change in working capital 

(2,148) 

(265) 

31,692 
(2,064) 
(2,232) 

25,942 
(2,773) 
(811) 

22,214
(4,070)
501

Recognition and measurement
Purchases and sales of investments are recognised on the settlement date. 
Investments are initially recognised at fair value. 

Free cash fl ow2 

27,396 

22,358 

18,645

2. Additional non-IFRS measure; please refer to p 94 for defi nitions.

Available-for-sale  fi nancial  assets  and  fi nancial  assets  at  fair  value  are 
 subsequently  carried  at  fair  value.  Loans  and  receivables  are  carried  at 
 amortised cost based on the effective interest method. 

Fair  value  disclosures  are  made  separately  for  each  class  of  fi nancial 
 instruments at the end of the reporting period.

Derecognition
Investments are derecognised when the rights to receive cash fl ows from the 
investments have expired or have been transferred, and Novo Nordisk has 
transferred substantially all the risks and rewards of ownership.

NOVO NORDISK ANNUAL REPORT 2014

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4.6  FINANCIAL ASSETS AND LIABILITIES 
(CONTINUED)

Available-for-sale fi nancial assets
Available-for-sale fi nancial assets consist of equity investments and market-
able  securities.  Equity  investments  are  included  in  Other  fi nancial  assets 
 unless Management intends to dispose of the investment within 12 months 
of the end of the reporting period. If that is the case, the current part is 
 included in Other receivables and prepayments.

Unrealised gains and losses arising from changes in the fair value of  fi nancial 
assets classifi ed as available for sale are recognised in Other  comprehensive 
income.  When  fi nancial  assets  classifi ed  as  available  for  sale  are  sold  or 
 impaired, the accumulated fair value adjustments are included in the Income 
statement.

The fair values of quoted investments (including marketable securities) are 
based  on  current  bid  prices  at  the  end  of  the  reporting  period.  Financial 
 assets for which no active market exists are carried at fair value based on 
a  valuation  methodology  or  at  cost  if  no  reliable  valuation  model  can  be 
applied. 

FINANCIAL ASSETS BY CATEGORY 

DKK million 

2014
Other fi nancial assets 
Trade receivables (note 3.4) 
Other receivables (note 3.5) 
 - less prepayments (note 3.5) 
Marketable securities (bonds) (note 4.2) 
Derivative fi nancial instruments (note 4.3) 
Cash at bank and on hand (note 4.4) 

CONSOLIDATED FINANCIAL STATEMENTS

85

Loans and receivables
Loans  and  receivables  are  non-derivative  fi nancial  assets  with  fi xed  or 
 deter minable payments that are not quoted in an active market. If  collection 
is expected within one year (or in the normal operating cycle of the business 
if longer), they are classifi ed as Current assets. If not, they are presented as 
Non-current assets.

Trade receivables and Other receivables are recognised initially at fair value 
and subsequently measured at amortised cost using the effective interest 
method, less provision for allowance. Provision for allowance is made for 
Trade receivables when there is objective evidence that Novo Nordisk will 
not be able to collect all amounts due according to the original terms of the 
receivables.

The provision for allowance is deducted from the carrying amount of Trade 
receivables and the amount of the loss is recognised in the Income statement 
under Sales and distribution costs. When a trade receivable is uncollectible, 
it is written off against the allowance account for trade receivables. Sub-
sequent recoveries of amounts previously written off are credited against 
Sales and distribution costs in the Income statement.

Available- 
for-sale 
fi nancial 
assets at 
fair value 

366 

1,509 

Financial 
assets 
measured at 
fair value 
through the 
Income 
statement 

Loans 
and 
receivables 

Cash 
and cash 
equivalents 

490 
13,041 
2,750 
(1,222) 

30 

14,396 

Total

856
13,041
2,750
(1,222)
1,509
30
14,396

Total fi nancial assets at the end of the year by category 

1,875 

30 

15,059 

14,396 

31,360

Total fi nancial assets at the end of the year by category, 2013 

3,916 

1,521 

12,627 

10,728 

28,792

FINANCIAL LIABILITIES BY CATEGORY 

DKK million 

2014
Current debt 
Trade payables 
Other liabilities (note 3.8) 
– less VAT and duties payable (note 3.8) 
Derivative fi nancial instruments (note 4.3) 

Financial 
liabilities 
measured at 
fair value 
through the 
Income 
statement 

Financial  
liabilities 
measured at 
fair value 
through Other 
comprehensive 
income 

Financial 
liabilities 
measured at 
amortised 
cost 

720 
4,950 
11,051 
(744) 

2,607 

Total

720
4,950
11,051
(744)
2,607

Total fi nancial liabilities at the end of the year by category1 

2,607 

15,977 

– 

18,584

2013
Current debt  
Trade payables 
Other liabilities (note 3.8) 
– less VAT and duties payable (note 3.8) 

215 
4,092 
9,386 
(761) 

215
4,092
9,386
(761)

Total fi nancial liabilities at the end of the year by category1 

– 

12,932 

– 

12,932

1. All fi nancial liabilities are due within one year.

For a description of the credit quality of fi nancial assets such as Trade receivables, Cash at bank and on hand, Marketable securities, Current debt and Derivative 
fi nancial instruments, refer to notes 4.2 and 4.3.

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
86 CONSOLIDATED FINANCIAL STATEMENTS 

4.6  FINANCIAL ASSETS AND LIABILITIES 
(CONTINUED)

FAIR VALUE MEASUREMENT HIERARCHY

DKK million 

Active market data  
Directly or indirectly observable market data 
Not based on observable market data 

2014 

2013

1,870 
30 
5 

3,908
1,521
8

Total fi nancial assets at fair value 

1,905 

5,437

4.7  FINANCIAL INCOME AND EXPENSES

Accounting policies

Financial  assets  and  liabilities  and  borrowings  generate  Novo  Nordisk’s 
fi nancial income and expenses. The net fi nancials in the Income statement 
are  mainly  related  to  foreign  exchange  elements  and  can  be  specifi ed  as 
follows:

FINANCIAL INCOME

DKK million 

2014 

2013 

2012

Active market data  
Directly or indirectly observable market data 
Not based on observable market data 

Total fi nancial liabilities at fair value 

– 
2,607 
– 

2,607 

Interest income  
Financial gain from forward 
contracts (net) 
Financial gain from currency 
options (net) 
Capital gain on investments etc. 
Income from other fi nancial assets 

–
–
–

–

101 

56 

124

– 

1,631 

32 
34 
– 

– 
– 
15 

–

–
–
1

Financial  assets  and  liabilities  measured  at  fair  value  can  be  categorised 
using  the  fair  value  measurement  hierarchy  above.  There  have  not  been 
any  transfers  between  the  categories  ’Active  market  data’ and  ’Directly 
or  indirectly  observable  market  data’ during  2014  or  2013.  There  are  no 
intangible assets or items of property, plant and equipment measured at fair 
value.

Total fi nancial income 

167 

1,702 

125

FINANCIAL EXPENSES

DKK million 

2014 

2013 

2012

Interest expenses  
Foreign exchange loss (net)1 
Financial loss from forward 
contracts (net) 
Financial loss from currency 
options (net) 
Capital loss on investments etc. 
Other fi nancial expenses 

Total fi nancial expenses 

39 
288 

125 

– 
– 
111 

563 

55 
435 

58
161

– 

1,289

50 
20 
96 

79
118
83

656 

1,788

1. Primarily related to trade receivables, other receivables and trade payables. 

FINANCIAL IMPACT FROM FORWARD CONTRACTS 
AND CURRENCY OPTIONS, SPECIFIED

DKK million 

2014 

2013 

2012

Forward contracts
Transferred from Other comprehensive 
income  
Value adjustment of transferred 
contracts 
Foreign exchange gain/loss on forward 
contracts 

Financial income/(expense) from 
forward contracts 

Currency options
Transferred from Other comprehensive 
income  
Value adjustment of transferred options 
Foreign exchange gain/loss on currency 
options 

Financial income/(expense) from 
currency options 

1,104 

809 

(1,250)

(1,160) 

(69) 

678 

144 

(10)

(29)

(125) 

1,631 

(1,289)

125 
(12) 

– 
25 

68
–

(81) 

(75) 

(147)

32 

(50) 

(79)

NOVO NORDISK ANNUAL REPORT 2014

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CONSOLIDATED FINANCIAL STATEMENTS

87

SECTION 5
OTHER DISCLOSURES

This section provides details on notes that by their nature are of statutory or 
secondary importance for understanding the fi nancial performance of Novo 
Nordisk. A list of subsidiaries in the Novo Nordisk Group is also included in 
this section.

5.1  SHARE-BASED PAYMENT SCHEMES

Accounting policies

Share-based compensation
Novo Nordisk operates equity-settled, share-based compensation plans. The 
fair value of the employee services received in exchange for the grant of the 
options or shares is recognised as an expense and allocated over the vesting 
period.

The total amount to be expensed over the vesting period is determined by 
reference to the fair value of the options or shares granted, excluding the 
 impact of any non-market vesting conditions. The fair value is fi xed at the 
grant  date.  Non-market  vesting  conditions  are  included  in  assumptions 
about the number of options or shares that are expected to vest. At the end 
of each reporting period, Novo Nordisk revises its estimates of the number 
of options or shares expected to vest. Novo Nordisk recognises the  impact of 
the revision of the original estimates, if any, in the Income statement and in a 
corresponding adjustment to Equity (change in  proceeds) over the remaining 
vesting period. Adjustments relating to prior years are included in the Income 
statement in the year of adjustment. 

SHARE-BASED PAYMENT

Expensed in the Income statement

DKK million 

2014 

2013 

2012

Long-term share-based incentive programme
For  a  description  of  the  programme,  please  refer  to  ‘Remuneration’  in 
 ‘Governance, leadership and shares’, pp 49 –51.

Senior Management Board
On 29 January 2014, the Board of Directors approved the establishment, for 
members of the Senior Management Board, of a joint pool for the fi nancial 
year  2014  by  allocating  a  total  of  293,044  Novo  Nordisk  B  shares.  This 
allocation  amounts  on  average  to  7.4  months  of  fi xed  base  salary  plus 
pension  contribution  for  the  CEO,  5.6  months  of  fi xed  base  salary  plus 
pension contribution per member of Executive Management and 5.0 months 
of fi xed base salary for Senior Vice Presidents, corresponding to a value at 
launch of the programme of DKK 66 million. This amount was expensed in 
2014. The share price used for the conversion was the average share price 
(DKK 226) for Novo Nordisk B shares on NASDAQ OMX Copenhagen in the 
period  30  January  – 13  February  2014.  Based  on  the  split  of  participants 
when the joint pool was established, approximately 40% of the pool will be 
allocated to members of Executive Management and 60% to other members 
of the Senior Management Board. 

The  shares  allocated  to  the  joint  pool  for  2011 (448,560  shares)  were 
released  to  the  individual  participants  subsequent  to  the  approval  of  the 
Annual Report 2014 by the Board of Directors and after the announcement of 
the 2014 full-year fi nancial results on 30 January 2015. The shares allocated 
correspond  to  a  value  at  launch  of  the  programme  of  DKK  57  million, 
expensed in 2011.

141 

188 

66 

51 

50

73

Management group below Senior Management Board
The  management  group  below  the  Senior  Management  Board  has  a 
share-based  incentive  programme  with  similar  performance  criteria.  For 
2014, a total of 683,728 shares were allocated to the pool for this group 
corresponding to a value at launch of the programme of DKK 155 million. 

Restricted stock units to employees 
Long-term share-based incentive 
programme (Senior Management 
Board)1 
Long-term share-based incentive 
programme (management group below 
Senior Management Board)2 

164 

170 

185

Share-based payment expensed 
in the Income statement 

371 

409 

308

1. Expense for the year refl ects the full value at launch of the programme for the year.
2. Expense  for  the  year  refl ects  the  value  at  launch  of  the  last  four  programmes, 

amortised over four years.

Restricted stock units to employees
Following  the  90th  anniversary  in  2013,  all  employees  in  the  company 
(excl  NNE  Pharmaplan  and  NNIT)  were  offered 100  restricted  stock  units. 
A restricted stock unit gives the right to receive one Novo Nordisk B share 
free of charge on 1 April 2016 subject to continued employment and  average 
sales growth of at least 5% per year measured in DKK in the period 2012–
2015. The cost of the DKK 440 million programme is amortised over the 
period 2013–2016 at an annual amount of DKK 135 million.

The shares allocated to the pool for 2011 (1,485,665 shares) were released to 
the individual participants subsequent to the approval of the Annual Report 
2014 by the Board of Directors and after the announcement of the 2014 full-
year fi nancial results on 30 January 2015. The shares allocated correspond 
to a value at launch of the programme of DKK 188 million amortised over 
the period 2011–2014. The number of shares to be transferred (1,343,235) 
is lower than the original number of shares allocated to the share pool as 
some participants have left the company before the release conditions of the 
programme were met. 

Share options
No share options have been granted since 2006 as the long-term incentive 
programme from 2007 onwards has been share-based. 

The 2006 share options were exercisable three years after the issue date and 
will expire after eight years. The exercise price for options granted based on 
performance targets for the fi nancial year 2006 was equal to the market 
price of the Novo Nordisk B share at the time the plan was established. The 
options can only be settled in shares. Each option gives the right to purchase 
one Novo Nordisk B share. 

At the end of 2014 a total of 955,570 options at strike 35 are outstanding. 
The options will be exercised on 30 January 2015. The value at year end was 
DKK 215 million calculated as the difference between the market value on 
31 December 2014 and the strike price.

NOVO NORDISK ANNUAL REPORT 2014

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88 CONSOLIDATED FINANCIAL STATEMENTS 

5.1  SHARE-BASED PAYMENT SCHEMES 
(CONTINUED)

EXERCISABLE SHARE OPTIONS 

2014 

2013

Exercisable at the beginning of the year 

2,801,920 

5,040,700

OUTSTANDING RESTRICTED 
STOCK UNITS 

2014 

2013

Exercised  
Cancelled  

(1,787,350) 
(59,000) 

(2,017,700)
(221,080)

Outstanding at the beginning of the year 

10,528,372 

12,374,845

Exercisable at the end of the year 

955,5701 

2,801,9201

Released restricted stock units to employees 
Released shares from 2010 
Management pools 
Cancelled shares from Management pool 
Issued restricted stock units to employees 
Shares allocated to Management pools 

(24,500) 

(1,356,000)

(3,341,692) 
(178,872) 
0 
976,772 

(3,529,670)
(207,410)
2,370,000
876,607

Outstanding at the end of the year 

7,960,080 

10,528,372

1. Average exercise price per option (excluding restricted stock units) amounts to DKK 35 
(DKK 34 in 2013), and calculated fair value per option amounts to DKK 225 (DKK 161 
in 2013).

OUTSTANDING RESTRICTED  
STOCK UNITS AND EXERCISABLE  
SHARE OPTIONS 

Restricted stock units to employees
2012 Restricted stock units – NNIT 
2013 Restricted stock units 

Outstanding restricted stock units to 
employees at the end of 2014 

Shares allocated to joint pools 
for Senior Management Board
2010 Shares allocated to joint pool 
2011 Shares allocated to joint pool 
2012 Shares allocated to joint pool  
2013 Shares allocated to joint pool 
2014 Shares allocated to joint pool2 

Outstanding shares in joint pool for 
Senior Management Board 

Shares allocated to pools 
for management group below 
Senior Management Board
2010 Shares allocated to pool3 
2011 Shares allocated to pool 
2012 Shares allocated to pool  
2013 Shares allocated to pool 
2014 Shares allocated to pool2 

Issued1 

Released 

Cancelled 
(accumulated) 

Outstanding 

Value at
launch date 
DKK million 

35,300 
2,370,000 

(24,500) 
– 

(10,800) 
– 

0 
2,370,000 

2,405,300 

(24,500) 

(10,800) 

2,370,000 

842,880 
448,560 
487,730 
254,513 
293,044 

(842,880) 
– 
– 
– 
– 

2,326,727 

(842,880) 

– 
– 
– 
– 
– 

– 

0 
448,560 
487,730 
254,513 
293,044 

1,483,847 

2,814,320 
1,485,665 
1,559,235 
622,190 
683,728 

(2,498,812) 
– 
– 
– 
– 

(303,318) 
(142,430) 
(89,790) 
(24,555) 
– 

12,190 
1,343,235 
1,469,445 
597,635 
683,728 

64 
57 
73 
51 
66 

208 
188 
234 
126 
155 

Outstanding shares in pool for management 
group below Senior Management Board 

7,165,138 

(2,498,812) 

  (560,093) 

4,106,233 

Vesting date

1/12/14
1/04/16

30/1/14
Q1 2015
Q1 2016
Q1 2017
Q1 2018

30/1/14
Q1 2015
Q1 2016
Q1 2017
Q1 2018

Issued1 

Exercised 

Cancelled 

Exercisable 

Exercise 
price DKK 

Exercise period

Exercisable share options
2005 Share options 
2006 Share options 

8,202,340 
11,145,420 

(7,358,750) 
(9,209,585) 

(843,590) 
(980,265) 

0 
955,570 

 30.6 
35.0 

31/01/09 – 30/01/14
31/01/10 – 30/01/15

Exercisable share options at the end of 2014  19,347,760 

(16,568,335) 

(1,823,855) 

955,570 

Outstanding/exercisable 
at the end of 2014  

31,244,925 

(19,934,527) 

(2,394,748) 

8,915,650 

1. All restricted stock units, shares allocated to Management pools and share options are hedged by treasury shares.
2. 2014 programme released subsequent to approval of the Annual Report 2014 on 30 January 2015.
3. Including joint pool related to prior years, not yet released.

NOVO NORDISK ANNUAL REPORT 2014

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CONSOLIDATED FINANCIAL STATEMENTS

89

5.1  SHARE-BASED PAYMENT SCHEMES (CONTINUED)

AVERAGE MARKET PRICE OF NOVO NORDISK B SHARES PER TRADING PERIOD IN 2014 

30 January – 13 February 
1 May – 15 May  
7 August – 21 August  
30 October – 13 November  

Total exercised options 

Average 
market price 
DKK 

226 
235 
249 
263 

Exercised
share
options

1,065,812
230,562
131,850
359,126

1,787,350

5.2  MANAGEMENT’S HOLDINGS OF NOVO NORDISK SHARES AND SHARE OPTIONS

The internal rules for trading in Novo Nordisk securities by board members, executives and certain employees only permit trading in the 15-calendar-day period 
following each quarterly announcement. 

MANAGEMENT’S HOLDING OF SHARES 

At the beginning 
of the year 

Additions 
 during the year 

Sold/transferred  
during the year 

At the end 
of the year 

Market value1
DKK million

Göran Ando 
Bruno Angelici 
Jeppe Christiansen 
Liz Hewitt 
Liselotte Hyveled 
Thomas Paul Koestler 
Anne Marie Kverneland 
Helge Lund 
Søren Thuesen Pedersen 
Hannu Ryöppönen 
Stig Strøbæk 

Board of Directors in total 

Lars Rebien Sørensen 
Jesper Brandgaard 
Lars Fruergaard Jørgensen 
Jakob Riis 
Kåre Schultz 
Mads Krogsgaard Thomsen 

13,000 
2,500 
– 
2,000 
3,255 
8,000 
11,735 
– 
1,615 
11,250 
1,950 

725 
4,000 
8,000 

3,000 

(3,400) 

(636) 

13,000 
2,500 
– 
2,725 
3,855 
16,000 
11,099 
3,000 
1,615 
11,250 
1,950 

55,305 

15,725 

(4,036) 

66,994 

324,850 
198,215 
90,860 
52,150 
320,000 
257,420 

75,085 
49,990 
24,995 
24,995 
49,990 
54,600 

(45,085) 
(62,000) 
(20,000) 
(5,000) 
(39,990) 
(32,885) 

354,850 
186,205 
95,855 
72,145 
330,000 
279,135 

Executive Management in total 

1,243,495 

279,655 

(204,960) 

1,318,190 

Other members of the Senior Management Board 

557,945 

515,885 

(389,933) 

683,897 

3.4
0.7
–
0.7
1.0
4.1
2.9
0.8
0.4
2.9
0.5

17.4

92.3
48.5
25.0
18.8
85.9
72.6

343.1

178.0

Joint pool for Executive Management and 
other members of the Senior Management Board2 

1,744,909 

293,044 

(803,840) 

1,234,1133 

321.3

Total 

3,601,654 

1,104,309 

(1,402,769) 

3,303,194 

859.8

1.  Calculation of the market value is based on the quoted share price of DKK 260.30 at the end of the year.
2. The annual allocation to the joint pool is locked up for three years before it is transferred to the participants employed at the end of each three-year period. Based on the split of 
participants when the joint pool was established, approximately 40% of the pool will be allocated to the members of Executive Management and approximately 60% to other 
members of the Senior Management Board. In the lock-up period, the joint pool may potentially be reduced in the event of lower-than-planned value creation in subsequent years.
3. Joint pool includes 2011 programme released on 30 January 2015 and excludes 249,734 shares assigned to retired Executive Management and Senior Management Board members.

MANAGEMENT’S HOLDING OF SHARE OPTIONS

Share options in Novo Nordisk 

Executive Management 
Other members of the Senior Management Board 

At the 
beginning 
of the year 

– 
161,500 

Exercised 
during 
the year 

– 
74,000 

Total 

161,500 

74,000 

87,500 

1. The fair value has been calculated as the difference between the strike price of DKK 35 and the market value at the end of the year.

At the end 
of the year 

Fair value1
DKK million

– 
87,500 

–
20

20

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
90 CONSOLIDATED FINANCIAL STATEMENTS 

5.3  OTHER NON-CASH ITEMS

For the purpose of presenting the Statement of cash fl ows, non-cash items with effect on the Income statement must be reversed to identify the actual cash fl ow 
effect from the Income statement. The adjustments are specifi ed as follows:

OTHER NON-CASH ITEMS

DKK million 

Reversals of non-cash income statement items
Interest income and interest expenses, net (note 4.7) 
Share-based payment costs (note 5.1) 

Changes in non-cash balance sheet items
Increase/(decrease) in provisions (note 3.7) 
Increase/(decrease) in retirement benefi t obligations (note 3.6) 
Of which remeasurements of retirement benefi t obligations 

Other adjustments
(Gains)/losses from sale of property, plant and equipment 
Unrealised (gain)/loss from other fi nancial assets 
Reclassifi cation from working capital (other liabilities) 
Exchange rate adjustments on working capital 
Other, including unrealised exchange (gain)/loss etc 

Total other non-cash items 

2014 

2013 

2012

(62) 
371 

3,138 
343 
(247) 

1 
– 
– 
436 
183 

4,163 

(1) 
409 

930 
(72) 
54 

(1) 
(17) 
– 
(124) 
(594) 

584 

(66)
308

1,299
321
(281)

21
43
739
13
(216)

2,181

NOVO NORDISK ANNUAL REPORT 2014

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5.4  COMMITMENTS

Commitments

Total  contractual  obligations  and  recognised  non-current  debt  can  be 
specifi ed as follows (payments due by period):

2014 

DKK million 

Less 
than 
1 year 

1–3 
years 

3 –5 
years 

More 
than 
5 years 

Total

Retirement benefi t 
obligations 

Total non-current 
liabilities recognised 
in the Balance sheet 

Operating leases1 
Purchase obligations 
Research and develop-
ment obligations 

Total obligations 
not recognised in the 
Balance sheet 

Total contractual 
obligations 

52 

98 

88 

793 

1,031

52 

98 

88 

793 

1,031

1,060 
2,175 

1,613 
1,551 

1,260 
1,061 

2,356 
– 

6,289
4,787

1,896 

1,490 

305 

– 

3,691

5,131 

4,654 

2,626 

2,356 

14,767

5,183 

4,752 

2,714 

3,149 

15,798

2013 

DKK million 

Less 
than 
1 year 

1–3 
years 

3 –5 
years 

More 
than 
5 years 

Total

Retirement benefi t 
obligations 

Total non-current 
liabilities recognised 
in the Balance sheet 

Operating leases1 
Purchase obligations 
Research and develop-
ment obligations 

Total obligations 
not recognised in the 
Balance sheet 

Total contractual 
obligations 

28 

53 

49 

558 

688

28 

53 

49 

558 

688

924 
1,969 

1,452 
369 

1,072 
44 

2,426 
– 

5,874
2,382

2,612 

1,875 

789 

– 

5,276

5,505 

3,696 

1,905 

2,426 

13,532

5,533 

3,749 

1,954 

2,984 

14,220

1. No material fi nance lease obligations exist in 2014 and 2013.

CONSOLIDATED FINANCIAL STATEMENTS

91

The  operating  lease  commitments  are  related  to  non-cancellable 
operating leases primarily for premises, company cars and offi ce equipment. 
Approximately  68%  of  the  commitments  are  related  to  leases  outside 
Denmark. The lease costs for 2014 and 2013 were DKK 1,310 million and 
DKK 1,175 million respectively.

The  purchase  obligations  primarily  relate  to  contractual  obligations  in 
 connection with investments in property, plant and equipment as well as 
purchase agreements regarding medical equipment and consumer goods. 
Novo Nordisk expects to fund these commitments with existing cash and 
cash fl ow from operations.

Research and development obligations entail uncertainties in relation to the 
period in which payments are due because a proportion of the  obligations 
are  dependent  on  milestone  achievements.  The  due  periods  disclosed 
are based on Management’s best estimate. Novo Nordisk has engaged in 
 research and development projects with a number of external enterprises. 
Most of these obligations relate to the cardiovascular outcomes study for 
Tresiba®, the DEVOTE programme.  

DKK million 

Other guarantees 
Other guarantees primarily relate to guarantees 
issued by Novo Nordisk in relation to rented 
property

Security for debt 
Land, buildings and equipment etc at carrying 
amount

2014 

2013

960 

830

237 

230

World Diabetes Foundation (WDF)
At  the  Annual  General  Meeting  in  2008,  a  new  donation  was  agreed  to 
by the shareholders. According to this agreement, Novo Nordisk is obliged 
to make annual donations to the Foundation in the period 2011–2017 of 
0.125% of the net insulin sales of the Group in the preceding fi nancial year.

The annual donation in the period 2012–2017 will not exceed the lower of 
DKK 80 million or 15% of the taxable income of Novo Nordisk A/S in the 
fi nancial year in question. 

In 2014, the donation amounts to DKK 66 million (DKK 64 million in both 
2013 and 2012), which is recognised in Administrative costs in the Income 
statement. The 2012 donation included an extra donation of DKK 11 million 
to support predetermined WDF activities.

Disclosure regarding change of control
The  EU  Takeover  Bids  Directive,  as  partially  implemented  by  the  Danish 
 Financial Statements Act, contains certain rules relating to listed companies 
on  disclosure  of  information  that  may  be  of  interest  to  the  market  and 
 potential takeover bidders, in particular in relation to disclosure of change 
of control provisions. 

The company’s A shares are not listed and are held by Novo A/S, a Danish 
public  limited  liability  company  wholly  owned  by  the  Novo  Nordisk 
Foundation. According to the Articles of Association of the Foundation, the 
A shares cannot be divested. For information on the ownership structure of 
Novo Nordisk, please refer to ‘Shares and capital structure’ on pp 44 – 45. 
For information on change of control clauses in share option programmes, 
please refer to note 5.1, ‘Share-based payment schemes’, and in relation to 
employee contracts for Executive Management of Novo Nordisk, please refer 
to ‘Remuneration’ on pp 49 –51.

In  addition,  Novo  Nordisk  discloses  that  the  Group  has  one  signifi cant 
agreement  with  a  supplier  which  takes  effect,  alter  or  terminate  upon 
a change of control of the Group. If effected, a take-over could – at the 
discretion  of  the  relevant  counterparty  –  lead  to  the  termination  of  such 
agreement.  Given  the  ownership  structure  of  Novo  Nordisk  the  risk  is 
considered remote and with limited fi nancial impact. 

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
 
 
 
92 CONSOLIDATED FINANCIAL STATEMENTS 

5.5  RELATED PARTY TRANSACTIONS

5.6  FEE TO STATUTORY AUDITORS

DKK million 

2014 

2013 

2012

Statutory audit  
Audit-related services 
Tax advisory services 
Other services 

Total fee to statutory auditors 

24 
4 
8 
11 

47 

24 
4 
11 
5 

44 

25
4
12
6

47

Novo Nordisk A/S is controlled by Novo A/S (incorporated in Denmark), which 
owns 26.5% of the share capital in Novo Nordisk A/S, representing 74.5% 
of  the  total  number  of  votes,  excluding  treasury  shares. The  remaining 
shares are widely held. The ultimate parent of the Group is the Novo Nordisk 
Foundation (incorporated in Denmark). Both entities are considered related 
parties.

Other related parties are considered to be the Novozymes Group and Xellia 
Pharmaceuticals due to joint ownership, associated companies, the directors 
and offi cers of these entities, and Management of Novo  Nordisk A/S. 

In 2014, Novo Nordisk A/S did not acquire new B shares from Novo A/S

In 2013, Novo Nordisk A/S acquired 12,750,000 B shares, worth DKK 2.5 
billion,  from  Novo  A/S  as  part  of  the  DKK 14.0  billion  share  repurchase 
 programme.  The  transaction  price  was  DKK  196.4  per  share  and  was 
 calculated as the average market price from 1 May to 3 May 2013 in the 
open window following the announcement of the fi nancial results for the 
fi rst quarter of 2013.

In 2012, Novo Nordisk A/S acquired 25,500,000 B shares, worth DKK 4.2 
billion,  from  Novo  A/S  as  part  of  the  DKK 12.0  billion  share  repurchase 
 programme.  The  transaction  price  was  DKK  164.6  per  share  and  was 
 calculated as the average market price from 27 April to 1 May 2012 in the 
open window following the announcement of the fi nancial results for the 
fi rst quarter of 2012. 

The Group has had the following material transactions with related parties, 
(income)/expense:

DKK million 

2014 

2013 

2012

Novo Nordisk Foundation
Donations to Steno Diabetes 
Center A/S via Novo Nordisk  

Novo A/S
Services provided by Novo Nordisk  
Purchase of Novo Nordisk B shares 

Novozymes A/S
Services provided by Novo Nordisk 
Services provided by Novozymes 

Xellia Pharmaceuticals
Services provided by Novo Nordisk 

(51) 

(45) 

(46)

(5) 
0 

(4) 
2,504 

 (2)
4,198

(189) 
142 

(214) 
109 

 (255)
92

(28) 

(0) 

 (0)

There  have  not  been  any  transactions  with  the  Board  of  Directors  or 
Executive  Management  of  Novo  Nordisk  A/S,  Novozymes  A/S,  Novo 
A/S,  the  Novo  Nordisk  Foundation,  Xellia  Pharmaceuticals  or  associated 
companies. For information on remuneration to the Management of Novo 
Nordisk, please refer to ‘Remuneration’, pp 49 –51, and note 2.4, ‘Employee 
costs’. There have not been and are no loans to the Board of Directors or 
Executive Management in 2014, 2013 or 2012.

There are no material unsettled transactions with related parties at the end 
of the year.

NOVO NORDISK ANNUAL REPORT 2014

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5.7  COMPANIES IN THE NOVO NORDISK GROUP

Activity:   • Sales and marketing   • Production   • Research and development   • Services/investments

CONSOLIDATED FINANCIAL STATEMENTS

93

Percentage of 
shares owned  Activity

  Company and country 

Percentage of 
shares owned  Activity

  Company and country 

 PARENT COMPANY

  Novo Nordisk A/S, Denmark 

 Subsidiaries by region

 EUROPE

  Novo Nordisk Pharma GmbH, Austria 

  S.A. Novo Nordisk Pharma N.V., Belgium 

  Novo Nordisk Pharma d.o.o., Bosnia-Hercegovina 

  Novo Nordisk Pharma EAD, Bulgaria 

  Novo Nordisk Hrvatska d.o.o., Croatia 

  Novo Nordisk s.r.o., Czech Republic 

  FeF Chemicals A/S, Denmark 

  Novo Nordisk Region Europe A/S, Denmark 

  Steno Diabetes Center A/S, Denmark 

  Novo Nordisk Farma OY, Finland 

  Novo Nordisk, France  

  Novo Nordisk Production SAS, France 

  Novo Nordisk Pharma GmbH, Germany 

  Novo Nordisk Hellas Epe., Greece 

  Novo Nordisk Hungária Kft., Hungary 

  Novo Nordisk Limited, Ireland 

  Novo Nordisk S.P.A., Italy 

  UAB Novo Nordisk Pharma, Lithuania 

  Novo Nordisk Farma dooel, Macedonia 

  Novo Nordisk B.V., Netherlands 

  Novo Nordisk Scandinavia AS, Norway 

  Novo Nordisk Pharmaceutical Services Sp. z.o.o., Poland 

  Novo Nordisk Comércio Produtos Farmace˜ uticos Lda., Portugal 

  Novo Nordisk Farma S.R.L., Romania 

  Novo Nordisk Pharma d.o.o. Belgrade (Serbia), Serbia 

  Novo Nordisk Slovakia s.r.o., Slovakia 

  Novo Nordisk d.o.o., Slovenia 

  Novo Nordisk Pharma S.A., Spain 

  Novo Nordisk Scandinavia AB, Sweden 

  Novo Nordisk FemCare AG, Switzerland 

  Novo Nordisk Health Care AG, Switzerland 

  Novo Nordisk Pharma AG, Switzerland 

  Novo Nordisk Holding Limited, United Kingdom 

  Novo Nordisk Limited, United Kingdom 

 NORTH AMERICA

  Novo Nordisk Canada Inc., Canada 

  Novo Nordisk Region North America II A/S, Denmark 

 Novo Nordisk US Bio Production, Inc., United States 

  Novo Nordisk US Holdings Inc., United States 

  Novo Nordisk Pharmaceutical Industries Inc., United States 

  Novo Nordisk Inc., United States 

 JAPAN & KOREA

  Novo Nordisk Region Japan & Korea A/S, Denmark 

  Novo Nordisk Pharma Ltd., Japan 

  Novo Nordisk Pharma Korea Ltd., South Korea 

100  •
100 

  •

100 

100 

  •

  •

  •

100 
100  •    •

  •

100 
100  •  •
100  •

 INTERNATIONAL OPERATIONS

–  •  •  •  •

  Aldaph SpA, Algeria 

  •
  •  •

100  •
100  •
100  •
100  •
100  •
100  •
100  •  •
100 

  •

100 
100  •
100  •
100 
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •   
100  •   
100  •
100 
100  •

  Novo Nordisk Pharma Argentina S.A., Argentina 

  Novo Nordisk Pharmaceuticals Pty. Ltd., Australia 

  Novo Nordisk Pharma (Private) Limited, Bangladesh 

  Novo Nordisk Produção Farmacêutica do Brasil Ltda., Brazil 

  Novo Nordisk Farmacêutica do Brasil Ltda., Brazil 

  Novo Nordisk Farmacêutica Limitada, Chile 

  Novo Nordisk Colombia SAS, Colombia 

  Novo Nordisk Pharma Operations A/S, Denmark 

  Novo Nordisk Region International Operations A/S, Denmark 

  Novo Nordisk Egypt LLC, Egypt 

  Novo Nordisk India Private Limited, India 

  Novo Nordisk Service Centre (India) Pvt. Ltd., India 

  PT. Novo Nordisk Indonesia, Indonesia 

  Novo Nordisk Pars, Iran 

  Novo Nordisk Ltd, Israel 

  Novo Nordisk Pharma SARL, Lebanon 

  Novo Nordisk Pharma (Malaysia) Sdn Bhd, Malaysia 

  Novo Nordisk Pharma Operations (BAOS) Sdn Bhd, Malaysia 

  Novo Nordisk Mexico S.A. de C.V., Mexico 

  Novo Nordisk Servicios Profesionales S.A. de C.V., Mexico  

  Novo Nordisk Farmacéutica S.A. de C.V., Mexico  

  Novo Nordisk Pharma SAS, Morocco 

  Novo Nordisk Pharmaceuticals Ltd., New Zealand 

  Novo Nordisk Pharma Limited, Nigeria 

  Novo Nordisk Pharma (Private) Limited, Pakistan 

  Novo Nordisk Pharmaceuticals (Philippines) Inc., Philippines 

  Novo Nordisk Limited Liability Company, Russia 

  Novo Nordisk Production Support LLC, Russia 

100  •  •
100  •
100  •
100  •
100 
100  •
100  •
100  •
100 

  •

100 
100  •
100  •
100 
100  •
100  •
100  •
100  •
100  •
100 
100  •
100 

100 
100  •
100  •
100  •
100  •
100  •
100  •
100 

  •

  •
  •

  •

  •

  •
  •

  •

  Novo Investment Pte Limited, Singapore 

  Novo Nordisk (Pty) Limited, South Africa 

  Novo Nordisk Pharma (Thailand) Ltd., Thailand 

  Novo Nordisk Pharma (Singapore) Pte Ltd., Singapore 

100 
100  •
100  •
49  •
100  •
100  •
100  •
  Novo Nordisk Pharma Gulf FZ-LLC, United Arab Emirates 
  Novo Nordisk Venezuela Casa de Representación C.A., Venezuela  100  •

  Novo Nordisk Saglik Ürünleri Tic. Ltd. Sti., Turkey  

  Novo Nordisk Tunisie SARL, Tunisia 

  •
  •

  •

 REGION CHINA

  Novo Nordisk (China) Pharmaceuticals Co., Ltd., China 

100  •  •

  Beijing Novo Nordisk Pharmaceuticals Science & Technology Co.,   100 
  Ltd., China

  Novo Nordisk Region China A/S, Denmark 

  Novo Nordisk Hong Kong Limited, Hong Kong 

  Novo Nordisk Pharma (Taiwan) Ltd., Taiwan 

100 
100  •
100  •

  •

  •

 OTHER SUBSIDIARIES

  NNIT A/S1, Denmark 

  NNE Pharmaplan A/S1, Denmark 

100 

100 

  •
  •

  1. In addition to the listed companies, NNIT A/S and NNE Pharmaplan A/S have their 

own subsidiaries.

NOVO NORDISK ANNUAL REPORT 2014

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94 CONSOLIDATED FINANCIAL STATEMENTS 

5.8  FINANCIAL DEFINITIONS

ADR
An American Depositary Receipt (or ADR) represents ownership in the shares 
of a non-US company and trades in US fi nancial markets.

Basic earnings per share (EPS) 
Net profi t divided by the average number of shares outstanding.

Diluted earnings per share 
Net profi t divided by average number of shares outstanding, including the 
dilutive effect of share options ‘in the money’. The dilutive effect of share 
options ‘in the money’ is calculated as the difference  between the following:

1) the number of shares that could have been acquired at fair value with 
proceeds from the exercise of the share options 
2) the number of shares that would have been issued assuming the exercise 
of the share options. 

The difference (the dilutive effect) is added to the denominator as an issue 
of shares for no consideration.

Effective tax rate 
Income taxes as a percentage of profi t before income taxes.

Equity ratio 
Total equity at year-end as a percentage of total assets at year-end.

Gross margin 
Gross profi t as a percentage of sales.

Net profi t margin 
Net profi t as a percentage of sales.

Number of shares outstanding 
The total number of shares, excluding the holding of treasury shares.

Operating margin 
Operating profi t as a percentage of sales.

Other comprehensive income (OCI)
Other comprehensive income comprises all items recognised in Equity for the 
year other than those related to transactions with owners of the  com pany. 
Examples of items that are required to be presented in OCI are:

•  Exchange rate adjustments of investments in subsidiaries
•  Remeasurements of defi ned benefi t plans
•  Changes in fair value of fi nancial instruments in a cash fl ow hedge.

Payout ratio 
Total dividends for the year as a percentage of net profi t.

Return on equity (ROE)
Net profi t for the year as a percentage of shareholders’ equity (average).

Non-IFRS fi nancial measures
In the Annual Report, Novo Nordisk discloses certain fi nancial measures of 
the  Group’s  fi nancial  performance,  fi nancial  position  and  cash  fl ows  that 
 refl ect adjustments to the most directly comparable measures calculated and 
presented in accordance with IFRS. These non-IFRS fi nancial measures may 
not be defi ned and calculated by other companies in the same manner, and 
may thus not be comparable with such measures.

The non-IFRS fi nancial measures presented in the Annual Report are:
•  Cash to earnings
•  Financial resources at the end of the year
•  Free cash fl ow
•  Operating profi t after tax to net operating assets
•  Underlying sales growth in local currencies.

Cash to earnings
Cash to earnings is defi ned as ‘free cash fl ow as a percentage of net profi t’.

Financial resources at the end of the year
Financial resources at the end of the year is defi ned as the sum of cash and 
cash equivalents at the end of the year, bonds with original term to maturity 
exceeding three months and undrawn committed credit facilities.

Free cash fl ow
Novo Nordisk defi nes free cash fl ow as ‘net cash generated from operating 
activities less net cash used in investing activities’ excluding ‘Net change in 
marketable securities’.

Net asset value per share
Defi ned as the company value per share, calculated by dividing the total 
net asset value of Novo Nordisk A/S by the number of shares outstanding.

Operating profi t after tax to net operating assets 
(OPAT/NOA)
Operating profi t after tax to net operating assets is defi ned as ‘operating 
profi t  after  tax  (using  the  effective  tax  rate)  as  a  percentage  of  average 
 inventories, receivables, property, plant and equipment, intangible assets and 
deferred tax assets less non-interest-bearing liabilities including  provisions 
and deferred tax liabilities (where average is the sum of the above assets and 
liabilities at the beginning of the year and at year-end divided by two)’. 

Underlying sales growth in local currencies
Underlying sales growth in local currencies is defi ned as sales for the year 
measured at prior-year average exchange rates compared with sales for the 
prior year measured at prior-year average exchange rates.

NOVO NORDISK ANNUAL REPORT 2014

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Part of Management’s review 

QUARTERLY FINANCIAL FIGURES 2013 AND 2014

95

QUARTERLY FINANCIAL FIGURES 2013 AND 2014

DKK million 

Net sales 

Sales by business segment:
    New-generation insulin 
    Modern insulins (insulin analogues) 
    Human insulins  
    Victoza® 
    Protein-related products 
    Oral antidiabetic products (OAD) 

    Diabetes care total 

    NovoSeven® 
    Norditropin® 
    Other biopharmaceuticals 

    Biopharmaceuticals total 

Sales by geographical segment:
    North America 
    Europe  
    International Operations  
    Region China 
    Japan & Korea 

Gross profi t 
Sales and distribution costs 
Research and development costs 
Hereof costs related to discontinuation of activities within 
infl ammatory disorders 
Administrative costs 
Other operating income, net 
Operating profi t 
Net fi nancials 
Profi t before income taxes 
Income taxes 

2013 

2014

Q1 

Q2 

Q3 

Q4 

Q1 

Q2 

Q3 

Q4

19,983 

21,380 

20,511 

21,698 

20,343 

21,629 

22,249 

24,585

9 
8,991 
2,824 
2,678 
597 
694 

24 
9,626 
2,779 
2,877 
619 
681 

42 
9,393 
2,572 
2,847 
624 
504 

68 
10,143 
2,694 
3,231 
572 
367 

80 
9,377 
2,573 
2,916 
587 
426 

141 
10,351 
2,475 
3,059 
579 
452 

175 
10,641 
2,478 
3,441 
571 
382 

262
11,168
2,772
4,010
596
468

15,793 

16,606 

15,982 

17,075 

15,959 

17,057 

17,688 

19,276

2,027 
1,537 
626 

2,542 
1,479 
753 

2,428 
1,436 
665 

2,259 
1,662 
702 

2,247 
1,500 
637 

2,292 
1,509 
771 

2,057 
1,686 
818 

2,546
1,811
952

4,190 

4,774 

4,529 

4,623 

4,384 

4,572 

4,561 

5,309

9,009 
4,761 
3,094 
1,880 
1,239 

16,374 
5,530 
2,657 

– 
801 
176 
7,562 
207 
7,769 
1,787 

10,038 
5,123 
3,077 
1,774 
1,368 

17,774 
5,834 
2,715 

– 
815 
175 
8,585 
96 
8,681 
1,947 

9,763 
4,994 
2,697 
1,745 
1,312 

16,986 
5,529 
2,795 

– 
822 
152 
7,992 
307 
8,299 
1,884 

10,214 
5,185 
3,139 
1,762 
1,398 

18,298 
6,487 
3,566 

– 
1,070 
179 
7,354 
436 
7,790 
1,737 

9,265 
4,703 
3,032 
2,171 
1,172 

16,877 
5,086 
3,168 

– 
805 
215 
8,033 
268 
8,301 
1,843 

10,561 
4,989 
2,968 
1,947 
1,164 

17,958 
5,559 
3,075 

– 
795 
204 
8,733 
256 
8,989 
1,995 

11,133 
5,045 
2,938 
1,881 
1,252 

18,823 
5,899 
3,654 

600 
870 
169 
8,569 
(115) 
8,454 
1,954 

12,164
5,413
3,602
2,089
1,317

20,586
6,679
3,865

–
1,067
182
9,157
(805)
8,352
1,823

Net profi t 

5,982 

6,734 

6,415 

6,053 

6,458 

6,994 

6,500 

6,529

Depreciation, amortisation and impairment losses 

691 

676 

643 

789 

657 

667 

1,183 

928

Total assets 
Total equity 

FINANCIAL RATIOS

As percentage of sales
    Sales and distribution costs 
    Research and development costs 
    Administrative costs  
Gross margin1 
Operating margin1 
Equity ratio1 

SHARE RATIOS

62,447 
33,801 

64,289 
35,357 

68,134 
39,125 

70,337 
42,569 

63,241 
33,583 

63,681 
36,661 

71,283 
37,967 

77,062
40,294

27.7% 
13.3% 
4.0% 
81.9% 
37.8% 
54.1% 

27.3% 
12.7% 
3.8% 
83.1% 
40.2% 
55.0% 

27.0% 
13.6% 
4.0% 
82.8% 
39.0% 
57.4% 

29.9% 
16.4% 
4.9% 
84.3% 
33.9% 
60.5% 

25.0% 
15.6% 
4.0% 
83.0% 
39.5% 
53.1% 

25.7% 
14.2% 
3.7% 
83.0% 
40.4% 
57.6% 

26.5% 
16.4% 
3.9% 
84.6% 
38.5% 
53.3% 

27.2%
15.7%
4.3%
83.7%
37.2%
52.3%

Basic earnings per share/ADR (in DKK) 
Diluted earnings per share/ADR (in DKK) 

2.21 
2.20 

2.50 
2.49 

2.41 
2.39 

2.28 
2.27 

2.44 
2.43 

2.66 
2.66 

2.49 
2.47 

2.51
2.51

Average number of shares outstanding (million) – basic 
Average number of shares outstanding (million) – diluted  

2,708 
2,724 

2,689 
2,703 

2,668 
2,682 

2,653 
2,667 

2,642 
2,653 

2,629 
2,637 

2,614 
2,622 

2,600
2,608

EMPLOYEES

Number of full-time employees at the end of the period 

35,154 

35,869 

36,851 

37,978 

39,579 

40,226 

40,700 

40,957

1. For defi nitions, please refer to p 94.

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
96 CONSOLIDATED SOCIAL STATEMENT 

Supplementary information

STATEMENT OF SOCIAL PERFORMANCE
FOR THE YEAR ENDED 31 DECEMBER

PATIENTS

Patients reached with Novo Nordisk diabetes care products (estimate in million) 
Least developed countries where Novo Nordisk sells insulin according 
to the differential pricing policy 
Donations (DKK million) 
Animals purchased for research  
New patent families (fi rst fi lings) 

EMPLOYEES

Employees 
Employee turnover 
Working the Novo Nordisk Way (scale 1– 5) 
Diverse senior management teams 
Frequency of occupational accidents (number/million working hours) 

ASSURANCE

Relevant employees trained in business ethics 
Business ethics reviews 
Fulfi lment of action points from facilitations of the Novo Nordisk Way 
Supplier audits 
Product recalls 
Warning Letters and re-inspections 
Company reputation (scale 1–7) 

Note 

2014 

2013 

2012

2.1 

2.2 
2.3 
2.4 
2.5 

3.1 
3.1 

3.1 
3.2 

4.1 
4.2 
4.3 
4.4 

24.4 

24.3 

22.8

32 
84 
64,533 
93 

35 
83 
72,662 
77 

41,450 
9.0% 
4.3 
76% 
3.2 

38,436 
8.1% 
4.4 
70% 
3.5 

98% 
42 
95% 
224 
2 
0 
5.8 

97% 
45 
96% 
221 
6 
1 
5.8 

35
84
73,601
65

34,731
 9.1%
4.3
66%
3.6

99%
48
94%
219
6
1
5.7

NOVO NORDISK ANNUAL REPORT 2014

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Supplementary information 

NOTES

PATIENTS, EMPLOYEES AND ASSURANCE

CONSOLIDATED SOCIAL STATEMENT

97

In  the  Consolidated  social  statement,  Novo  Nordisk  reports  on  three 
 dimensions of performance: patients, employees and assurance. Progress is 
reported on three long-term targets: reach more patients with diabetes care 
products, ensure that the organisation is working the Novo Nordisk Way and 
nurture a diverse working environment. 

To  support  the  three  long-term  targets  the  social  statement  contains 
additional performance information of strategic importance, such as Least 
developed  countries  buying  insulin  according  to  the  differential  pricing 
policy, employee turnover, training of employees in business ethics, supplier 
audits and product quality. 

Enhancing diversity
Diversity is a key priority for Novo Nordisk and at the end of 2014, 76% 
of  the  senior  management  teams  were  diverse  in  terms  of  both  gender 
and  nationality.  The  graph  on  the  right  shows  that  32  of  the  33  senior 
management teams are diverse in terms of gender and that diversity in terms 
of  nationality  is  also  prominent,  but  not  satisfactory.  To  ensure  a  robust 
pipeline of talent for management positions, a new diversity aspiration has 
been set with a focus on enhancing diversity in all management teams.

DIVERSE SENIOR MANAGEMENT TEAMS

Gender

Nationality

Both gender and nationality

Target

Number of senior management teams

40

32

24

16

8

0

Product recalls signifi cantly reduced
In 2014, Novo Nordisk signifi cantly reduced the number of product recalls to 
two from six in 2013 despite sales growth of 6%. The reduction is attributed 
to continuous focus on ensuring a high level of quality in the production and 
packaging of products.  

6 IN 20132

PRODUCT RECALLS
DOWN FROM 

2013

2014

SECTION 1 
BASIS OF PREPARATION

General reporting standards and principles
The Consolidated social statement has been prepared in accordance with the 
Danish Financial Statements Act (FSA), sections 99a and 99b. Section 99a 
requires  Novo  Nordisk  to  account  for  the  company’s  activities  relating  to 
social responsibility, reporting on business strategies, and activities in the 
areas of human rights, labour standards, environment, anti-corruption and 
climate. Companies that subscribe to the UN Global Compact and annually 
submit  their  Communication  on  Progress  will  be  in  compliance  with 
the  FSA,   provided  that  the  annual  report  includes  a  reference  to  where 
the  information  has  been  made  publicly  available.  Read  Novo  Nordisk’s 
Communication  on  Progress  2014  at  novonordisk.com/annualreport  and 
on UN Global  Compact’s website at unglobalcompact.org/COP. Section 99b 
requires Novo Nordisk to account for the gender diversity at Board level by 
reporting on targets and policies ensuring increased gender diversity over 
time. 

Novo Nordisk adheres to the following internationally recognised voluntary 
reporting standards and principles (for overview, read more on p 113):

•  UN Global Compact. As a signatory to the UN Global Compact, a  strategic 
policy  initiative  for  businesses  that  are  committed  to  aligning  their 
 operations  and  strategies  with 10  universally  accepted  principles  in  the 
 areas  of  human  rights,  labour,  environment  and  anti-corruption,  Novo 
 Nordisk reports on progress during 2014 in its Communication on  Progress, 
which can be found at novonordisk.com/annualreport. As a member of 
UN  Global  Compact  LEAD,  a  platform  for  a  select  group  of  companies 
to drive leadership to the next generation of sustainability performance, 
Novo Nordisk demonstrates its sustainability governance and management 
processes through the Blueprint for Corporate Sustainability Leadership, 
which is also part of the Communication on Progress.

•  AA1000 framework for accountability. The framework (AA1000APS(2008) 
and  AA1000AS(2008))  states  that  reporting  must  provide  a  complete, 
 accurate, relevant and balanced picture of the organisation’s approach to 
and impact on society.

To Novo Nordisk, AA1000APS(2008) is a component in creating a generally 
applicable  approach  to  assessing  and  strengthening  the  credibility  of  the 
Group’s  public  reporting  of  social  and  environmental  information.  Novo 
 Nordisk’s assurance process has been designed to ensure that the qualitative 
and quantitative information that documents the social and environmental 
dimensions of performance as well as the systems that underpin the data 
and performance are assured. The principles outlined in AA1000APS(2008) 
have been applied as described below.

Inclusivity
As a pharmaceutical business with global reach, Novo Nordisk is committed 
to  being  accountable  to  those  stakeholders  who  are  impacted  by  the 
 organisation. Novo Nordisk maps its stakeholders and has processes in place 
to ensure inclusion of stakeholder concerns and expectations. In addition, 
Novo  Nordisk  continuously  develops  its  stakeholder  engagement  and 
 sustainability capacity at corporate and affi liate levels. 

Materiality
Key  issues  are  identifi ed  through  ongoing  stakeholder  engagement  and 
trendspotting, and are addressed by programmes or action plans with clear 
and measurable targets. Long-term targets are set to guide performance in 
strategic areas. The issues presented in the annual report are deemed to have 
a signifi cant impact on the Group’s future business performance and may 
support stakeholders in their decision-making.

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98 CONSOLIDATED SOCIAL STATEMENT 

Supplementary information

Other accounting policies

Working the Novo Nordisk Way
Working the Novo Nordisk Way is an employee assessment measured on a 
scale of 1– 5, with 5 being the best, and is a simple average of respondents’ 
answers to all mandatory questions in the annual employee survey, eVoice, 
covering the Novo Nordisk Way. For 2014, the eVoice response rate was 94% 
compared with 89% in 2013.

Relevant employees trained in business ethics
The  mandatory  business  ethics  training  is  based  on  globally  applicable 
e-learning, standard operating procedures (SOPs) and related tests released 
annually by the Novo Nordisk Business Ethics Compliance Offi ce. The target 
groups for the individual SOPs vary in size and are defi ned by Novo Nordisk 
in each SOP. The employees in the target groups cover all employees in Novo 
Nordisk  at  the  end  of  the  reporting  period  except  employees  on  leave, 
 student  assistants,  PhDs  and  post  docs.  The  percentage  of  employees 
 completing  the  training  is  calculated  as  the  percentage  of  completion  of 
both the SOPs and the related tests, based on internal registrations.

Business ethics reviews
The  number  of  business  ethics  reviews  is  recorded  as  the  number  of 
conducted  business  ethics  reviews  performed  by  Group  Internal  Audit  in 
 affi liates, production sites and headquarter areas. Furthermore, the number 
includes other business ethics assurance activities such as trend reports and 
review of third parties. 

Company reputation
Company reputation with external key stakeholders is measured as the mean 
corporate  brand  score  in  the  top  seven  markets  (the  US,  Canada,  China, 
Japan, Germany, the UK and France), weighted in accordance with actual 
sales of diabetes products (excluding oral antidiabetic products). The mean 
corporate brand score is based on company ratings (on a scale of 1–7, with 
7 being the best) of peers collected through interviews with primary and 
secondary  healthcare  professionals  who  are  current  prescribers  of  Novo 
Nordisk injectable diabetes products. Each market is surveyed every year. The 
survey is carried out by an independent external consultancy fi rm.

Responsiveness
The  report  reaches  out  to  a  wide  range  of  stakeholders,  each  with  their 
 specifi c  needs  and  interests.  To  most  stakeholders,  however,  the  annual 
 report is just one element of interaction and communication with the com-
pany. The annual report refl ects how the company is managing operations 
in ways that respond to and consider stakeholder concerns and interests.

In addition, Novo Nordisk reports with reference to the content elements 
and guiding principles of the International Integrated Reporting Framework 
developed  by  the  International  Integrated  Reporting  Council.  The  frame-
work,  which  was  released  in  a  fi nal  version  in  December  2013,  is  being 
 piloted by a group of companies, including Novo Nordisk.

Defi ning materiality
It is Novo Nordisk’s responsibility to ensure that Management priorities and 
those areas in which the Group has signifi cant impact are addressed. Issues 
with respect to social and environmental reporting are prioritised, and the 
issues considered most material are included in the annual report.

In assessing which information to include in the annual report, legal require-
ments and disclosure commitments made by Novo Nordisk are considered. 
Furthermore, it is assessed whether information is tied directly or indirectly to 
Novo Nordisk’s ability to create value. Short- and long-term value creation is 
taken into consideration.

The  outcomes  of  formal  reviews,  research,  stakeholder  engagement  and 
 internal  materiality  discussions  are  presented  as  a  proposal  for  annual 
 reporting content to Executive Management and the Board of Directors. 

The  conclusion  from  the  external  assurance  provider  is  available  in  the 
 Independent assurance report on p 111.

Principles of consolidation
The Consolidated social statement and disclosures cover the Novo Nordisk 
Group comprising Novo Nordisk A/S and entities controlled by Novo Nordisk 
A/S.

Social accounting policies

The accounting policies set out below and in the notes have been applied 
consistently in the preparation of the Consolidated social statement for all 
the years presented. 

Disclosures taken out
The following disclosures have been taken out to align with Management 
priorities:

•  ‘Annual training costs per employee’ has been taken out as it is not used as 

Management information at a consolidated level.

•  ‘Employment impact’ has been taken out as it is not used as Management 

information.

NOVO NORDISK ANNUAL REPORT 2014

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Supplementary information 

SECTION 2 
PATIENTS

2.1  PATIENTS REACHED WITH NOVO 
NORDISK DIABETES CARE PRODUCTS 
(ESTIMATE)

Accounting policies

The number of full-year patients reached with Novo Nordisk diabetes care 
products,  except  devices  and  PrandiMet ®,  is  estimated  by  dividing  Novo 
Nordisk’s  annual sales volume by the annual usage dose per patient for each 
product  class  as  defi ned  by  the  WHO.  PrandiMet ®  is  not  included  as  no 
WHO-defi ned dosage exists.

The WHO-defi ned daily dosage has not changed since 1982 and it may not 
refl ect the recommended or prescribed daily dose precisely. Actual doses are 
based on individual characteristics (eg age and weight) and pharmacokinetic 
considerations. Despite this uncertainty, it is Novo Nordisk’s assessment that 
this is the most consistent way of reporting.

Development
The  estimated  number  of  full-year  patients  reached  with  Novo  Nordisk’s 
diabetes care products increased from 24.3 million in 2013 to 24.4 million 
in  2014.  The  net  increase  in  patients  refl ects  an  underlying  development 
with more patients treated with modern and new-generation insulin and 
Victoza®, countered by fewer patients treated with human insulin due to loss 
of a large tender contract.

2.2  LEAST DEVELOPED COUNTRIES 
WHERE NOVO NORDISK SELLS INSULIN 
ACCORDING TO THE DIFFERENTIAL 
PRICING POLICY

Accounting policies

Novo  Nordisk  has  formulated  a  differential  pricing  policy  for  the  least 
 developed countries (LDCs) as defi ned by the UN. The differential pricing 
policy  is  part  of  Novo  Nordisk’s  global  initiative  to  promote  access  to 
healthcare for all LDCs. The purpose of the policy is to offer human insulin in 
vials to all LDCs at or below a market price of 20% of the average prices for 
human insulin in vials in the western world. The western world is defi ned as 
Europe (the EU, Switzerland and Norway), the US, Canada and Japan. The 
number of LDCs where Novo Nordisk sells human insulin in vials according 
to the differential pricing policy is measured by direct or indirect sales by 
Novo Nordisk via government tender or private market sales to wholesalers, 
distributors or non-governmental organisations. In 2014, 48 countries were 
on the UN LDC list against 49 countries in 2013 and 2012. 

NUMBER OF LDCs 

2014 

2013 

2012

Total LDCs 
LDCs not buying according 
to pricing policy 
LDCs with no sales 

Total LDCs buying insulin 
according to pricing policy 

48 

2 
14 

32 

49 

3 
11 

35 

49

2
12

35

Novo Nordisk operated in Angola and Myanmar but did not sell insulin at the 
differential price here. The governments in those two countries were offered 
the opportunity to buy insulin at the differential price but the insulin sold 
there in 2014 was sold to the private market. 

CONSOLIDATED SOCIAL STATEMENT

99

Novo Nordisk is unable to guarantee that the price at which the company 
sells the insulin will be refl ected in the fi nal price to the consumer. Printing 
the price on the actual product has been one initiative tried to avoid mark-
ups on price. While Novo Nordisk prefers to sell insulin at the differential 
price through government tenders, the company is willing to sell to private 
distributors and agents. 

In 14 LDCs Novo Nordisk had no sales in 2014 for various reasons. In several 
cases, the government did not respond to the offer, there were no private 
wholesalers or other partners to work with, or war or political unrest made it 
impossible to do business. 

2.3  DONATIONS

Accounting policies

Donations by Novo Nordisk to the World Diabetes Foundation and the Novo 
Nordisk  Haemophilia  Foundation  are  recognised  as  an  expense  when  the 
 donation  is  paid  out  or  when  an  unconditional  commitment  to  donate 
has been made. For additional information regarding the World Diabetes 
 Foundation,  please  refer  to  note  5.4  in  the  Consolidated  fi nancial  state-
ments.

DONATIONS IN DKK MILLION 

2014 

2013 

2012

World Diabetes Foundation 
Novo Nordisk Haemophilia Foundation 

Total donations 

66 
18 

84 

64 
19 

83 

64
20

84

2.4  ANIMALS PURCHASED FOR RESEARCH

Accounting policies

Animals  purchased  for  research  is  recorded  as  the  number  of  animals 
 purchased for all research undertaken by Novo Nordisk either in-house or 
by  external  contractors.  The  number  of  animals  purchased  is  based  on 
 internal registration of purchased animals and yearly reports from external 
contractors.

ANIMALS PURCHASED 

2014 

2013 

2012

Mice and rats 
Pigs 
Rabbits 
Dogs 
Non-human primates 
Other rodents1 

62,034 
818 
574 
374 
344 
389 

69,741 
1,177 
1,124 
238 
240 
142 

70,668
1,170
691
434
355
283

Total animals purchased 

64,533 

72,662 

73,601

1. Other rodents are gerbils, guinea pigs and hamsters.

The number of animals purchased for research in 2014 decreased by 11% 
compared with 2013 due to the discontinuation of infl ammation research. 
In all, 97% of the animals purchased were rodents and the variation in the 
purchase of large animals from year to year refl ects the different development 
phases the research projects have reached.

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NOVO NORDISK ANNUAL REPORT 2014

100 CONSOLIDATED SOCIAL STATEMENT 

Supplementary information

2.5  NEW PATENT FAMILIES (FIRST FILINGS)

Accounting policies

New patent families (fi rst fi lings) is recorded as the number of new patent applications that were fi led during the year. Active patent families is recorded as the 
total number of single inventions covered by at least one pending or issued patent in one or more countries.

Development
A total of 93 new patent families were established in 2014, an increase of 21% compared with the fi ling activity in 2013 when 77 patent families were 
established. The increase was driven by a higher level of patent-fi ling activity in the device area. By the end of 2014, Novo Nordisk had 776 active patent families 
compared with 796 in 2013, refl ecting a slight decrease in the patent estate of 3% resulting from ongoing pruning of the patent portfolio.

The patent expiry dates for the product portfolio are shown in the table below. The dates provided are for expiry in the US, Germany, China and Japan of patents 
on the active ingredient, unless otherwise indicated, and include extensions of patent term (including for paediatric extension, where applicable). For several 
products, in addition to the compound patent, Novo Nordisk holds other patents on manufacturing processes, formulations or uses that may be relevant for 
exclusivity beyond the expiration of the active ingredient patent. Furthermore, regulatory data protection may apply.

MARKETED PRODUCTS IN KEY MARKETS (ACTIVE INGREDIENTS) 

US 

Germany 

China 

Japan

Diabetes care:
NovoRapid ® (NovoLog ®) 
NovoMix ® 30 (NovoLog ® Mix 70/30) 
Levemir ® 
NovoNorm® (Prandin®) 
PrandiMet ® 
Victoza® 
Tresiba® 
Ryzodeg ® 
Xultophy ® 

Obesity:
Saxenda® 

Biopharmaceuticals:
Norditropin® (Norditropin® SimpleXx ®) 
NovoSeven® 
NovoEight ® 
NovoThirteen® (TRETTEN ®) 
Vagifem® 10 mcg 

Expired1 
Expired1 
2019 
Expired 
N/A 
2022 
20302 
20302 
20302 

Expired1 
2015 
2018 
Expired 
N/A 
2022 
20282 
20282 
20282 

Expired1 
Expired 
Expired 
Expired 
N/A 
2017 
2024 
2024 
2024 

Expired1
Expired
2019
2016
N/A
2022
2027
2027
2027

2022 

2022 

2017 

2022

20173 
Expired4 
N/A5 
20216 
20227, 8 

20173 
Expired4 
N/A5 
Expired9 
20217 

20173 
Expired4 
N/A5 
N/A9 
N/A 

20173
Expired4
N/A5
N/A9
20217

1. Formulation patent until 2017. It has been revoked in China, but the decision has 

been appealed.
2. Current estimate.
3. Formulation patent providing exclusivity to the composition of excipients used in the 

drug products.

4. Room temperature-stable formulation patent until 2024.
5. Process patents until 2028 in China, Germany and Japan and until 2030 in the US.
6. Data protection runs until 2025.
7. Patent covers low-dose treatment regimen.
8. Validity of the US patent is challenged in litigation.
9. Formulation patent expiring in 2016.

SECTION 3 
EMPLOYEES

3.1  EMPLOYEES 

Accounting policies

The  number  of  employees  is  recorded  as  all  employees  except  externals, 
 employees on unpaid leave, interns, bachelor and master thesis employees, 
and substitutes at year-end. 

The rate of turnover is measured as the number of employees, excluding 
temporary employees, who left the Group during the fi nancial year  compared 
with the average number of employees, excluding temporary employees.

Diverse senior management teams is measured as the percentage of teams 
that are diverse in terms of both gender and nationality. A senior manage-
ment team includes all managers and executive assistants reporting directly 
to an executive vice president/senior vice president.

EMPLOYEES 

2014 

2013 

2012

North America 
Europe 
– of which in Denmark 
International Operations 
Japan & Korea  
Region China 

6,465 
22,136 
17,664 
6,666 
1,086 
5,097 

6,162 
20,286 
16,027 
6,054 
1,084 
4,850 

5,758
18,715
14,792
5,143
1,071
4,044

Total employees 

41,450 

38,436 

34,731 

Employees (FTEs) 

40,957 

37,978 

34,286

Employee turnover 

9.0% 

8.1% 

9.1%

Increase in employees 

8% 

11% 

6%

The growth in headcount is in line with expectations and is primarily driven 
by expansion of International Operations and in the research & development 
and  production  organisations,  primarily  in  Denmark.  Employee  turnover 
increased slightly overall.

Diversity in the company’s senior management teams increased from 70% 
(23 of 33 teams) in 2013 to 76% (25 of 33 teams), and 32 of the teams 
were diverse in terms of gender by the end of 2014. Among employees as a 
whole, the gender split was approximately 50/50 in 2014, which is the same 
as in 2013.

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CONSOLIDATED SOCIAL STATEMENT

101

Development
In 2014, as in 2013, there were no work-related fatalities. The number of 
occupational accidents with absence decreased by 2% compared with 2013 
despite  company  growth,  and  the  frequency  of  occupational  accidents 
decreased  from  3.5  per  million  working  hours  in  2013  to  3.2  per  million 
working  hours  in  2014.  The  improved  performance  is  attributed  to  the 
continued  focus  on  health  and  safety  and  implementation  of  uniform 
procedures.

4.3  PRODUCT RECALLS

Accounting policies

The  number  of  product  recalls  is  recorded  as  the  number  of  times  Novo 
 Nordisk has instituted a recall and includes recalls in connection with clinical 
trials. A recall can affect various countries but only counts as one recall.

Development
In  2014,  Novo  Nordisk  had  two  instances  of  product  recalls  compared 
with  six  in  2013.  One  recall  was  due  to  inappropriate  product  storage 
in  the  external  distribution  chain.  The  other  was  due  to  a  packaging 
issue.  Local  health  authorities  were  informed  in  both  instances  to  ensure 
that  distributors,  pharmacies,  doctors  and  patients  received  appropriate 
information. 

4.4  WARNING LETTERS AND 
RE-INSPECTIONS

Accounting policies

The  number  of  Warning  Letters  is  measured  as  the  number  of  Warning 
 Letters received from the US Food & Drug Administration (FDA). 

The number of re-inspections is measured as the number of re-inspections at 
Novo Nordisk sites performed by an ISO-certifying body, FDA, EMA or PMDA 
in connection with GxP-regulated and ISO-certifi ed areas with global reach 
and high business impact. 

The  number  of  inspections  is  measured  as  the  total  number  of  authority 
inspections at Novo Nordisk sites as well as at clinics/hospitals performing 
clinical studies for Novo Nordisk.

Development
In 2014 no Warning Letters were issued to Novo Nordisk and no re-inspections 
were conducted. 

In  2014,  59  inspections  were  conducted  by  an  ISO-certifying  body,  FDA, 
EMA  or  PMDA  in  connection  with  GxP-regulated  and  ISO-certifi ed  areas. 
32  inspections  were  passed  and  for  the  remaining  27  inspections,  the 
fi nal  inspection  reports  had  not  been  received  at  year-end  or  the  fi nal 
authority acceptance was pending. In all, 53 inspections were conducted by 
other authorities, bringing the total number of inspections to 112 in 2014, 
compared with 84 in 2013. 

3.2  FREQUENCY OF OCCUPATIONAL 
ACCIDENTS

Accounting policies

The frequency of occupational accidents with absence is measured as the 
internally reported number of accidents for all employees, excluding externals, 
employees on unpaid leave, interns, bachelor and master thesis employees, 
and  substitutes,  per  million  nominal  working  hours.  An  occupational 
accident  with  absence  is  any  work-related  accident  causing  at  least  one 
day of absence in addition to the day of the accident. 

SECTION 4 
ASSURANCE

4.1  FULFILMENT OF ACTION POINTS 
FROM FACILITATIONS OF THE NOVO 
NORDISK WAY

Accounting policies

Facilitation is the internal audit process for assessing compliance with the 
Novo Nordisk Way. The assessment is based on review of documentation 
followed  by  an  on-site  visit  where  randomly  selected  employees  and 
 management  are  interviewed.  Any  gaps  between  the  Novo  Nordisk  Way 
and performance of the processes are identifi ed and presented to manage-
ment as fi ndings. The facilitator and management agree upon an action plan 
to close the fi ndings. The percentage of fulfi lment of action points arising 
from  facilitations  of  the  Novo  Nordisk  Way  is  measured  as  an  average 
of  timely  closure  of  action  points  issued  in  the  current  year  and  the  two 
 previous years. The reason for using a three-year average as the basis for the 
calculation is that action lead times typically vary from a couple of months 
to more than a year. 

FACILITATIONS AND FINDINGS 

2014 

2013 

2012

Fulfi lment of action points from 
facilitations of the Novo Nordisk Way 

Facilitations 
Findings 

95% 

96% 

94%

69 
213 

75 
178 

61
166

A total of 69 units were facilitated covering approximately 16,500 employees 
of which 16% were interviewed. Overall, the facilitations in 2014 show a 
’high  level’ of  compliance  with  the  Novo  Nordisk  Way.  Corrective  actions 
and corresponding deadlines have been agreed with local management for 
all fi ndings. The main areas of improvement identifi ed concerned Essential 
7  (’personal  performance  and  development’),  Essential  8  (’healthy  and 
engaging working environment’) and Essential 9 (’we strive for simplicity’). 
The Essentials, of which there are ten, are the basis for the implementation 
of the Novo Nordisk Way.

4.2  SUPPLIER AUDITS

Accounting policies

The number of supplier audits concluded by Novo Nordisk’s Supplier Audit 
department includes the number of responsible sourcing audits and quality 
 audits conducted in the areas of direct and indirect spend on materials.

BY TYPE OF AUDIT 

2014 

2013 

2012

Responsible sourcing audits 
Quality audits 

Total supplier audits 

25 
199 

224 

25 
196 

221 

45
174

219

The level of audits concluded in 2014 was stable compared with 2013. No 
critical fi ndings were identifi ed in 2014.

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NOVO NORDISK ANNUAL REPORT 2014

102 CONSOLIDATED ENVIRONMENTAL STATEMENT 

Supplementary information

STATEMENT OF ENVIRONMENTAL 
PERFORMANCE
FOR THE YEAR ENDED 31 DECEMBER

RESOURCES

Energy consumption (1,000 GJ) 
Water consumption (1,000 m3) 

EMISSIONS, ORGANIC RESIDUES AND WASTE

CO2 emissions from energy consumption (1,000 tons) 
CO2 emissions from refrigerants (1,000 tons) 
CO2 emissions from transport (1,000 tons) 
Organic residues (tons) 
Waste (tons) 
Non-hazardous waste (ratio) 
Breaches of regulatory limit values 

NOTES

Note 

2014 

2013 

2012

2.1 
2.2 

3.1 
3.1 
3.1 
3.2 
3.3 
3.3 
3.4 

2,556 
2,959 

2,572 
2,685 

2,433
2,475

120 
1 
57 
110,095 
30,720 
50% 
9 

125 
1 
59 
110,228 
20,387 
63% 
14 

122
2
55
99,209
19,213
61%
27

RESOURCES, EMISSIONS, ORGANIC RESIDUES AND WASTE

In  the  Consolidated  environmental  statement,  Novo  Nordisk  reports  on 
performance  in  terms  of  inputs  of  resources  and  outputs  in  the  form  of 
emissions, organic residues and waste. Progress is reported against the long-
term targets to continuously reduce environmental impacts. 

DEVELOPMENT IN ENERGY AND 
WATER CONSUMPTION VERSUS SALES

Energy

Water

Sales in local currencies

To  support  the  three  long-term  targets,  the  environmental  statement 
contains additional performance information of strategic importance such 
as organic residue, waste and breaches of regulatory limit values. 

Challenges in decoupling water consumption from sales
Decoupling  energy  and  water  consumption  from  sales  is  a  priority  and 
water remains a challenge. Novo Nordisk has strict requirements regarding 
the  quality  of  water  used  in  production,  and  as  a  result  water  usage  is 
relatively high. Coupled with production increases, water consumption rose 
by 10%  in  2014.  There  is  particular  focus  on  water  stewardship  at  the 
production plant in Kalundborg, where 56% of the water is consumed, as 
well as at the production plants in Montes Claros, Brazil, and Tianjin, China, 
where water is scarce. 

%

15

12

9

6

3

0

CO2 emission target reached
By the end of 2014, CO2 emissions from energy consumption amounted to 
120,000 tons of CO2, a reduction of 5,000 tons compared with 2013, or 
4%. This improvement is largely attributed to reduced energy consumption 
globally and conversion to less CO2-intensive energy supply at one of the 
fi lling plants.

As a result, the target to reduce CO2 emissions by 10% compared with 2004 
was reached with a substantial margin.

NOVO NORDISK ANNUAL REPORT 2014

2013

2014

5,000

TONS REDUCTION OF CO2 
EMISSIONS FROM ENERGY 
CONSUMPTION (–4%)

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Supplementary information 

CONSOLIDATED ENVIRONMENTAL STATEMENT

103

SECTION 1 
BASIS OF PREPARATION

General reporting standards and principles
The Consolidated environmental statement is prepared in accordance with 
the same standards as those for the Consolidated social statement. Read 
more in section 1 ‘Basis of preparation’, of the Consolidated social statement 
on p 97.

New disclosure
‘Organic residues’ has been added as a separate disclosure. It was previously 
included  in  the  waste  volume,  but  since  organic  residues  are  considered 
 valuable by-products, it is now reported separately. The accounting policy 
and data reported as waste have been adjusted accordingly.

Principles of consolidation
The  Consolidated  environmental  statement  covers  the  production  sites 
 including offi ce buildings, except for CO2 emissions from transport, which 
covers forwarders used to distribute Novo Nordisk products.

Environmental accounting policies

The  accounting  policies  set  out  below  have  been  consistently  applied  in 
preparation of the Consolidated environmental statement for all the years 
presented except ‘Waste’, for which please refer to the information below.

Disclosures taken out
The following disclosures have been taken out to align with Management 
priorities:

•  ‘Wastewater’ has been taken out as it is not used as Management 

information.

•  ‘Chemical oxygen demand (COD)’ has been taken out as it is not used as 

Management information.

SECTION 2 
RESOURCES

2.1  ENERGY CONSUMPTION

2.2  WATER CONSUMPTION

Accounting policies

Accounting policies

Energy consumption is measured as both direct supply of energy (internally 
produced  energy),  which  is  energy  Novo  Nordisk  produces  from  mainly 
 natural  gas  and  wood,  and  indirect  supply  of  external  energy  (externally 
 produced energy), which is electricity, steam and district heat. The consump-
tion of fuel (internally produced energy) and externally produced energy is 
based on meter readings and invoices.

ENERGY CONSUMPTION 
IN 1,000 GJ 

Diabetes care 
Biopharmaceuticals 
Not allocated1 

2014 

2013 

2012

1,816 
316 
424 

1,762 
362 
448 

1,680
316
437

Total energy consumption 

2,556 

2,572 

2,433

1. Not allocated consists of consumption that cannot be directly linked to the production 
of  either  diabetes  care  or  biopharmaceuticals,  ie  offi ce  buildings  and  research 
activities.

In 2014, energy consumption decreased by 1%, compared with 2013 despite 
increased production within diabetes care and biopharmaceuticals to meet 
market demands. Process optimisations, optimised utility supply and weather 
fl uctuations explain the decrease.  

Water consumption is measured based on meter readings and invoices. It 
includes drinking water, industrial water and steam.

WATER CONSUMPTION 
IN 1,000 M3 

Diabetes care 
Biopharmaceuticals 
Not allocated1 

2014 

2013 

2012

2,568 
209 
182 

2,261 
244 
180 

2,156
201
118

Total water consumption 

2,959 

2,685 

2,475

1. Not allocated consists of consumption that cannot be directly linked to the production 
of  either  diabetes  care  or  biopharmaceuticals,  ie  offi ce  buildings  and  research 
activities.

In 2014, water consumption increased by 10% compared with 2013. This 
development  refl ects  the  increased  production  volume,  as  well  as  raised 
internal  requirements  regarding  the  quality  of  water  used  in  production. 
70% of the water is used at production sites located in water-scarce regions 
in Brazil, China and Denmark. These sites have particular focus on water 
stewardship. 

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NOVO NORDISK ANNUAL REPORT 2014

104 CONSOLIDATED ENVIRONMENTAL STATEMENT 

Supplementary information

SECTION 3 
EMISSIONS, ORGANIC RESIDUES AND WASTE

3.1  CO2 EMISSIONS

Accounting policies

CO2 emissions from energy consumption
The amount of CO2 emissions from energy consumption covers consumption 
related to production measured in metric tons. CO2 emissions from energy 
consumption is calculated according to the Greenhouse Gas (GHG) Protocol 
and based on emission factors from the previous year. 

CO2 emissions from refrigerants
CO2 emissions from refrigerants is calculated by converting to metric tons 
using standard factors. The calculations are based on GWP100 factors as 
specifi ed in the GHG Protocol guidelines.

CO2 emissions from transport (product distribution)
CO2  emissions  from  product  distribution  is  calculated  by  external  trans-
portation suppliers as the estimated emissions from product distribution in 
metric tons. It is calculated as the worldwide distribution of semi-fi nished 
and   fi nished  products,  raw  materials  and  components  by  air,  sea  and 
road   between  production  sites  and  from  production  sites  to  affi liates, 
direct  customers  and  importing  distributors.  CO2  emissions  from  product 
 distribution from affi liates to pharmacies, hospitals and wholesalers are not 
included.

CO2 EMISSIONS IN 1,000 TONS 

2014 

2013 

2012

– Diabetes care 
– Biopharmaceuticals 
– Not allocated1 
CO2 emissions from energy consumption 
CO2 emissions from refrigerants 
CO2 emissions from transport 

Total CO2 emissions 

94 
10 
16 
120 
1 
57 

178 

96 
11 
18 
125 
1 
59 

185 

95
9
18
122
2
55

179

1. Not allocated consists of consumption that cannot be directly linked to the production 
of  either  diabetes  care  or  biopharmaceuticals,  ie  offi ce  buildings  and  research 
activities.

CO2  emissions  from  energy  consumption  decreased  by  4%  in  2014 
compared with an increase of 2% in 2013. The decrease in CO2 is a result 
of decreasing energy consumption overall and one of the fi lling plants having 
changed to a supplier with less CO2 intensive power production.

ORGANIC RESIDUES (TONS) 

2014 

2013 

2012

Biomass 
Ethanol 

101,729 
8,366 

104,324 
5,904 

93,813
5,396

Total organic residues 

110,095 

110,228 

99,209

Biomass decreased by 2% in 2014 compared with 2013 due to a change in 
the product mix produced, while ethanol waste increased by 42% mainly due 
to extraordinary challenges with regeneration of used ethanol in diabetes 
care production. 

3.3  WASTE

Accounting policies

Waste  is  measured  as  the  sum  of  non-hazardous  and  hazardous  waste 
 disposed of based on weight receipts. 

Non-hazardous waste is calculated as a percentage of the total amount of 
waste disposed of. 

TONS OF WASTE 

Non-hazardous waste 
Hazardous waste 

2014 

2013 

2012

15,492 
15,228 

12,813 
7,574 

11,744
7,469

Total waste 

30,720 

20,387 

19,213

Non-hazardous waste (ratio) 

50% 

63% 

61%

WASTE TREATMENT 

2014 

2013 

2012

Recycling 
Incineration with energy recovery 
Incineration without energy recovery 
Special treatment1 
Landfi lling   

26% 
30% 
5% 
36% 
3% 

28% 
42% 
3% 
22% 
5% 

31%
36%
3%
24%
6%

Total waste treatment 

100% 

100% 

100%

The emission from refrigerants is as expected due to leaks and evaporation 
from cooling systems.

1. Waste handled by companies specialised in chemical waste disposal. In 2014, 40% 
was wastewater requiring special treatment and 33% was ethanol not suitable for 
recycling.

CO2  emissions  from  transport  (product  distribution)  decreased  slightly 
despite  increased  distribution  volumes.  The  decrease  is  due  to  increased 
distribution  via  sea  freight,  which  accounted  for  72%  of  selected  freight 
routes  where  sea  freight  is  possible  (for  selected  products  where  Novo 
Nordisk can meet requirements within packaging and is able to fulfi l product 
temperature requirements during transport). Distributing as many products 
as  possible  by  sea  is  a  priority  for  Novo  Nordisk,  as  it  reduces  both  CO2 
emissions and costs. 

3.2  ORGANIC RESIDUES

Accounting policies

Organic residues, consisting of biomass and ethanol, from the production 
of the active ingredients are used for recycling. The biomass is measured in 
m3 and converted to tons. The amount of ethanol is calculated based on 
volume  and  concentration  and  then  converted  to  tons.  The  residues  are 
primarily used in biogas plants where energy is recovered. Approximately 
39% of the organic residues are treated at facilities in Novozymes before 
ending  up  in  NovoGro®30.  The  biomass  and  NovoGro®30  are  used  as 
fertilizers on local farmland. 

Waste increased by 51% from 2013 to 2014 primarily due to a change in the 
disposal method of water waste, which was previously treated at wastewater 
treatment plants but is now disposed of as hazardous waste and treated in 
incineration plants. In addition, the amount of non-recyclable ethanol waste 
increased due to extraordinary challenges with regeneration of used ethanol 
in diabetes care production.

The increase in non-hazardous waste was mainly due to increased disposal of 
paper and cardboard as well as other wastes for recycling and mixed waste 
for incineration.

3.4  BREACHES OF REGULATORY LIMIT 
VALUES

Accounting policies

Breaches  of  regulatory  limit  values  covers  all  breaches  reported  to  the 
 environmental authorities.

Development
Breaches of regulatory limit values decreased by 36% in 2014 to nine breaches 
compared with 14 breaches in 2013. All breaches are minor violations related 
to wastewater with no signifi cant impact on the environment. 

NOVO NORDISK ANNUAL REPORT 2014

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FINANCIAL STATEMENTS OF
THE PARENT COMPANY 2014

FINANCIAL STATEMENTS OF THE PARENT COMPANY

105

The  following  pages  encompass  the  fi nancial  statements  of  the  parent 
 company  being  the  legal  entity  Novo  Nordisk  A/S.  Apart  from  ownership 
of the subsidiaries in the Novo Nordisk Group, the activity within the  parent 

company  mainly  comprises  sales,  research  and  development,  production, 
corporate activities and support functions.

INCOME STATEMENT
FOR THE YEAR ENDED 31 DECEMBER

BALANCE SHEET
AT 31 DECEMBER

DKK million 

Note 

2014 

2013

DKK million 

Note 

2014 

2013

ASSETS

Intangible assets 
Property, plant and equipment 
Financial assets 

7 
8 
10 

1,124 
15,686 
18,939 

1,299
15,221
19,848

Total non-current assets 

35,749 

36,368

Sales  
Cost of goods sold 

Gross profi t 

Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 

Operating profi t 

Profi t in subsidiaries, net of tax 
Financial income 
Financial expenses 

2 
3 

3 
3 
3 

55,739 
12,260 

49,500
11,711

43,479 

37,789

10,715 
11,737 
1,627 
932 

10,483
9,903
1,560
832

20,332 

16,675

10 
4 
4 

10,963 
160 
788 

12,134
1,573
394

Profi t before income taxes 

30,667 

29,988

Income taxes 

5 

4,254 

4,798

Raw materials 
Work in progress 
Finished goods 

Inventories 

Trade receivables 
Amounts owed by affi liates 
Tax receivables  
Other receivables 

Net profi t for the year 

26,413 

25,190

Receivables 

Proposed appropriation of net profi t:
Dividends 
Net revaluation reserve according to 
the equity method 
Retained earnings 

12,905 

11,866

(1,856) 
15,364 

2,255
11,069

Deferred income tax assets 
Marketable securities  
Derivative fi nancial instruments 
Cash at bank and on hand 

Total current assets 

26,413 

25,190

Total assets 

6 

EQUITY AND LIABILITIES

Share capital 
Net revaluation reserve according to 
the equity method 
Retained earnings 

1,327 
5,828 
1,254 

1,279
4,894
1,220

8,409 

7,393

1,950 
10,272 
3,053 
780 

1,490
9,332
3,021
794

16,055 

14,637

1,484 
1,505 
30 
13,268 

–
3,739
1,521
9,605

40,751 

36,895

76,500 

73,263

530 

550

8,696 
31,068 

10,591
31,428

Total equity 

9 

40,294 

42,569

Deferred income tax liabilities 
Other provisions 

6 
11 

Total provisions 

Current debt 
Derivative fi nancial instruments 
Trade payables 
Amounts owed to affi liates 
Tax payable 
Other liabilities 

Current liabilities 

Total liabilities 

– 
565 

565 

462 
2,607 
2,231 
25,404 
186 
4,751 

171
776

947

1
–
1,901
23,724
183
3,938

35,641 

29,747

35,641 

29,747

Total equity and liabilities 

76,500 

73,263

NOVO NORDISK ANNUAL REPORT 2014

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106 FINANCIAL STATEMENTS OF THE PARENT COMPANY 

NOTES

1  ACCOUNTING POLICIES

The  fi nancial  statements  of  the  parent  company  have  been  prepared  in 
 accordance with the Danish Financial Statements Act (Class D) and other 
accounting regulations for companies listed on NASDAQ OMX Copenhagen. 

The  accounting  policies  for  the  fi nancial  statements  of  the  parent  com-
pany are unchanged from the last fi nancial year and are the same as for 
the Consolid ated fi nancial statements with the following additions. For a 
description  of  the  accounting  policies  of  the  Group,  please  refer  to  the 
 Consolidated fi nancial statements, pp 61– 62.

No  separate  statement  of  cash  fl ows  has  been  prepared  for  the  parent 
 company; please refer to the Statement of cash fl ows for the Group on p 58.

Supplementary accounting policies for the parent company

Financial assets
In the fi nancial statements of the parent company, investments in subsidiaries 
are recorded under the equity method, which is at the respective share of the 
net asset values in subsidiaries. Net profi t of subsidiaries less unrealised intra-
Group profi ts is recorded in the Income statement of the parent company.

To  the  extent  it  exceeds  declared  dividends  from  such  companies,  net 
 revaluation of investments in subsidiaries is transferred to Net revaluation 
reserve under Equity according to the equity method. Profi ts in subsidiaries 
are disclosed as profi t after tax.

Fair value adjustments of fi nancial assets categorised as ‘Available for sale’ in 
the parent company are recognised in the Income statement.

Tax
For  Danish  tax  purposes,  the  parent  company  is  assessed  jointly  with  its 
 Danish subsidiaries. The Danish jointly taxed companies are included in a 
Danish on-account tax payment scheme for Danish corporate income tax. 
All current taxes under the scheme are recorded in the individual companies. 
Novo Nordisk A/S and its Danish subsidiaries are included in the joint taxation 
of the parent company, Novo A/S.

2  SALES

DKK million 

Sales by business segment
Diabetes care 
Biopharmaceuticals 

Total sales 

Sales by geographical segment
North America 
Europe 
International Operations 
Japan & Korea 
Region China 

Total sales 

55,476 
263 

49,275
225

55,739 

49,500

23,961 
13,764 
8,985 
2,472 
6,557 

20,829
12,978
8,370
2,377
4,946

55,739 

49,500

Sales  are  attributed  to  geographical  segment  based  on  location  of  the 
 customer.  For  defi nitions  of  segments,  please  refer  to  note  2.2  to  the 
 Consolidated fi nancial statements.

3  EMPLOYEE COSTS

DKK million 

Wages and salaries 
Share-based payment costs 
Pensions 
Other social security contributions  
Other employee costs 

2014 

2013

9,080 
172 
829 
219 
313 

7,792
174
727
192
300

Total employee costs 

10,613 

9,185

Change in employee costs included in inventories 

157 

37

For  information  regarding  remuneration  to  the  Board  of  Directors  and 
 Executive Management,  please refer to ‘Remuneration’ on pp 49 –51 and 
note 2.4 to the Consolidated fi nancial statements. 

Average number of full-time 
employees in Novo Nordisk A/S 

2014 

2013

14,821 

12,849

4  FINANCIAL INCOME AND 
FINANCIAL EXPENSES

DKK million 

Interest income relating to subsidiaries  
Other fi nancial income 

Total fi nancial income 

Interest expenses relating to subsidiaries  
Foreign exchange loss (net)  
Other fi nancial expenses 

Total fi nancial expenses 

5  INCOME TAXES

2014 

2013

64 
96 

42
1,531

160 

1,573

18 
540 
230 

788 

25
308
61

394

Novo Nordisk A/S and its Danish subsidiaries’ tax contribution to the joint 
taxation in 2014 amounts to DKK 5,082 million (DKK 4,251 million in 2013). 
In 2014, Novo Nordisk A/S paid income taxes of DKK 5,520 million related to 
the current year (DKK 4,753 million in 2013) and received DKK 603 million 
in taxes regarding prior years (paid DKK 2,550 million in 2013). Furthermore, 
DKK 19  million  has  been  paid  in  income  taxes  by  Danish  subsidiaries  (a 
payment of DKK 60 million in 2013).

6  DEFERRED INCOME TAX 
ASSETS/(LIABILITIES)

DKK million 

2014 

2013

The deferred tax assets/liabilities are allocated 
to the various balance sheet items as follows:
Property, plant and equipment 
Indirect production costs 
Unrealised internal profi t 
Other 

(690) 
(1,007) 
2,760 
421 

(776)
(876)
2,024
(543)

Total income tax assets/(liabilities) 

1,484 

(171)

The Danish corporate tax rate was 24.5% in 2014. Deferred tax has been 
calculated  based  on  expected  realisation,  refl ecting  the  reduction  in  the 
Danish corporate tax rate (down to 22% in 2016). The effect of the change 
DKK 119 million (DKK 109 million in 2013) is included in the total deferred 
income tax.

2014 

2013

Uncertain tax positions are presented individually as part of Tax receivables/
Tax payables. 

NOVO NORDISK ANNUAL REPORT 2014

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7  INTANGIBLE ASSETS

DKK million 

Cost at the beginning of the year 
Additions during the year 
Disposals during the year 

Cost at the end of the year 

Amortisation at the beginning of the year 
Amortisation during the year 
Impairment losses for the year 
Amortisation and impairment losses reversed on disposals during the year 

Amortisation at the end of the year 

Carrying amount at the end of the year 

FINANCIAL STATEMENTS OF THE PARENT COMPANY

107

2014 

2,351 
317 
(463) 

2,205 

1,052 
98 
394 
(463) 

2013

1,991
360
–

2,351

838
101
113
–

1,081 

1,052

1,124 

1,299

Intangible assets primarily relate to patents and licences, internally developed software and costs related to major IT projects.

8  PROPERTY, PLANT AND EQUIPMENT

DKK million 

Cost at the beginning of the year 
Additions during the year 
Disposals during the year 
Transfer from/(to) other items 

Land and 
buildings 

Plant and 
machinery 

Other 
equipment 

Payments 
on account 
and assets 
in course of 
construction 

2014 

2013

11,661 
156 
(329) 
863 

15,458 
253 
(243) 
625 

1,974 
148 
(68) 
161 

3,571 
1,990 
– 
(1,649) 

32,664 
2,547 
(640) 
– 

31,071
2,384
(791)
–

Cost at the end of the year 

12,351 

16,093 

2,215 

3,912 

34,571 

32,664

Depreciation and impairment losses at the beginning of the year 
Depreciation for the year 
Impairment losses for the year 
Depreciation reversed on disposals during the year 

4,813 
632 
27 
(237) 

11,250 
1,054 
2 
(187) 

1,380 
161 
55 
(65) 

– 

17,443 
1,847 
84 
(489) 

16,443
1,738
31
(769)

Depreciation and impairment losses at the end of the year 

5,235 

12,119 

1,531 

– 

18,885 

17,443

Carrying amount at the end of the year 

7,116 

3,974 

684 

3,912 

15,686 

15,221

9  STATEMENT OF CHANGES IN EQUITY

DKK million 

Balance at the beginning of the year 
Appropriated from Net profi t for the year 
Proposed dividends 
Appropriated from Net profi t for the year to Net revaluation reserve  
Effect of hedged forecast transactions transferred to the Income statement 
Fair value adjustments of cash fl ow hedges for the year  
Dividends paid 
Share-based payments (note 3) 
Tax credit related to share option scheme 
Purchase of treasury shares 
Sale of treasury shares 
Reduction of the B share capital 
Exchange rate adjustments of investments in subsidiaries  
Other adjustments 

Share 
capital 

Net 
revaluation 
reserve 

550 

10,591 

(1,856) 

(20) 

(39) 

Retained 
earnings 

31,428 
15,364 
12,905 

(1,201) 
(2,162) 
(11,866) 
172 
54 
(14,728) 
61 
20 
4 
1,017 

2014 

2013

42,569 
15,364 
12,905 
(1,856) 
(1,201) 
(2,162) 
(11,866) 
172 
54 
(14,728) 
61 
0 
(35) 
1,017 

40,632
11,069
11,866
2,255
(832)
1,205
(9,715)
174
57
(13,989)
65
0
(454)
236

Balance at the end of the year 

530 

8,696 

31,068 

40,294 

42,569

Please refer to note 4.1 to the Consolidated fi nancial statements regarding average number of shares, treasury shares and total number of A and B shares in 
Novo Nordisk A/S. 

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
108 FINANCIAL STATEMENTS OF THE PARENT COMPANY 

10  FINANCIAL ASSETS

DKK million 

Cost at the beginning of the year 
Investments during the year 
Divestments during the year 

Cost at the end of the year 

Value adjustments at the beginning of the year 
Profi t/(loss) before tax 
Income taxes on profi t for the year 
Reclassifi cation to unrealised internal profi t 
Amortisation and impairment 
Reclassifi cation effect of uncertain tax positions 
Dividends received 
Divestments during the year 
Effect of exchange rate adjustment 
Other adjustments 

Value adjustments at the end of the year 

Unrealised internal profi t at the beginning of the year 
Change for the year – charged to Income statement 
Change for the year – charged to Equity 
Reclassifi cation to value adjustment 
Effect of exchange rate adjustment 

Investments 
in subsidiaries 

Amounts 
owed by 
affi liates 

Other 
securities 
and 
investments 

2014 

2013

8,879 
101 
(244) 

210 
960 
(31) 

514 
78 
(110) 

9,603 
1,139 
(385) 

8,736 

1,139 

482 

10,357 

(4) 

(342) 

26,000 
17,077 
(3,339) 
– 
(3) 
– 
(11,154) 
(551) 
832 
(335) 

(3) 

77 
150 

8 

4 

9,713
530
(640)

9,603

19,667
15,533
(2,564)
4,219
(26)
637
(10,423)
107
(1,020)
(130)

(118) 

28,527 

26,000

(15,755) 
(2,775) 
(706) 
– 
(709) 

(11,334)
(835)
(37)
(4,219)
670

26,346 
17,077 
(3,339) 

(11,154) 
(628) 
674 
(335) 

28,641 

(15,755) 
(2,775) 
(706) 

(709) 

Unrealised internal profi t at the end of the year 

(19,945) 

– 

– 

(19,945) 

(15,755)

Carrying amount at the end of the year 

17,432 

1,143 

364 

18,939 

19,848

Carrying amount of investments in subsidiaries does not include capitalised goodwill at the end of the year. A list of companies in the Novo Nordisk Group is 
found in note 5.7 to the Consolidated fi nancial statements. 

11  OTHER PROVISIONS

13  COMMITMENTS AND CONTINGENCIES

2014 

2013

DKK million 

2014 

2013

DKK million 

Non-current 
Current 

Total other provisions 

565 
332 

897 

776
–

776

Provisions for pending litigations are recognised as Other provisions. Further-
more,  as  part  of  normal  business  Novo  Nordisk  issues  credit  notes  for 
expired goods. Consequently, a provision for future returns is made, based 
on  historical product return statistics.

For  information  on  pending  litigations,  please  refer  to  note  3.7  to  the 
 Consolidated fi nancial statements.

12  RELATED PARTY TRANSACTIONS

For information on transactions with related parties, please refer to note 5.5 
to the Consolidated fi nancial statements.

Commitments
Lease commitments 
Contractual obligations relating to 
investments in property, plant and equipment 
Guarantees given for subsidiaries 
Obligations relating to research and 
development projects 
Other guarantees and commitments 

Lease commitments expiring 
within the following periods 
from the balance sheet date
Within one year 
Between one and fi ve years 
After fi ve years 

Total lease commitments 

The lease costs for 2014 and 2013 were 
DKK 285 million and DKK 315 million respectively.

Security for debt
Land, buildings and equipment etc 
at carrying amount 

1,525 

1,664

244 
4,529 

3,691 
3,879 

404
4,390

5,276
1,677

217 
681 
627 

201
659
804

1,525 

1,664

80 

90

Novo  Nordisk  A/S  and  its  Danish  subsidiaries  are  jointly  taxed  with  the 
Danish  companies  in  the  Novo  A/S  Group.  The  joint  taxation  also  covers 
wit holding taxes in the form of dividend tax, royalty tax and interest tax. The 
Danish companies are jointly and individually liable for the joint taxation. Any 
 subsequent adjustments to income taxes and withholding taxes may lead to 
a larger liability. The tax for the individual companies is allocated in full on 
the basis of the expected taxable income. 

For information on pending litigation and other contingencies, please refer 
to notes 3.6 and 5.4 to the Consolidated fi nancial statements.

NOVO NORDISK ANNUAL REPORT 2014

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Management statement 

CONSOLIDATED FINANCIAL STATEMENTS

109

STATEMENT BY THE BOARD OF DIRECTORS AND 
EXECUTIVE MANAGEMENT ON THE ANNUAL REPORT

Today,  the  Board  of  Directors  and  Executive  Management  approved  the 
 Annual Report of Novo Nordisk A/S for the year 2014. 

The Consolidated fi nancial statements have been prepared in accordance 
with International Financial Reporting Standards as issued by the International 
Accounting Standards Board (IASB), and International Financial Reporting 
Standards as endorsed by the EU. The Financial statements of the parent 
company,  Novo  Nordisk  A/S,  have  been  prepared  in  accordance  with  the 
Danish Financial Statements Act. 

Further,  the  Consolidated  fi nancial  statements,  the  Financial  statements 
of the parent company and Management’s Review have been prepared in 
accordance  with  additional  Danish  disclosure  requirements  for  listed 
companies. 

fi nancial  position  at  31 December  2014,  the  results  of  the  Group’s  and 
parent  company’s operations, and consolidated cash fl ows for the fi nancial 
year 2014. Furthermore, in our opinion, Management’s Review includes a 
true and fair account of the development in the operations and fi nancial 
circumstances, of the results for the year, and of the fi nancial position of 
the  Group  and  the  parent  company  as  well  as  a  description  of  the  most 
 signifi cant risks and elements of uncertainty facing the Group and the parent 
company. 

Novo  Nordisk’s  Consolidated  social  and  environmental  statements  have 
been  prepared  in  accordance  with  the  reporting  principles  of  materiality, 
inclusivity and responsiveness of AA1000APS(2008). They give a balanced 
and reasonable presentation of the organisation’s social and environmental 
performance.

In  our  opinion,  the  Consolidated  fi nancial  statements  and  the  Financial 
statements  of  the  parent  company  give  a  true  and  fair  view  of  the 

We recommend that the Annual Report be adopted at the Annual General 
Meeting.

Bagsværd, 29 January 2015

Executive Management 

Lars Rebien Sørensen 
CEO 

Kåre Schultz 
President and COO 

Jesper Brandgaard
CFO

Lars Fruergaard Jørgensen 

Mads Krogsgaard Thomsen 

Jakob Riis

Board of Directors 

Göran Ando 
Chairman 

Jeppe Christiansen 
Vice chairman

Bruno Angelici

Liz Hewitt 
Audit Committee member 

Liselotte Hyveled 

Thomas Paul Koestler

Anne Marie Kverneland 

Helge Lund 
Audit Committee member

Søren Thuesen Pedersen

Hannu Ryöppönen 
Chairman of 
the Audit Committee 

Stig Strøbæk
Audit Committee member

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NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
 
 
 
 
 
 
 
110

INDEPENDENT AUDITOR’S REPORT 

INDEPENDENT AUDITOR’S REPORTS

To the Shareholders of Novo Nordisk A/S 

Report on Consolidated fi nancial statements and 
Financial statements of the Parent Company

We have audited the Consolidated fi nancial statements and the Financial 
statements of Novo Nordisk A/S for the fi nancial year 2014, pp 55 – 94 and 
pp 105 –108, which comprise Income Statement, Balance Sheet, Statement 
of Changes in Equity and Notes including accounting policies for the Group 
as well as for the Parent Company and Statement of Comprehensive Income 
and Cash Flow Statement for the Group. 

The  Consolidated  fi nancial  statements  are  prepared  in  accordance  with 
 International Financial Reporting Standards as issued by the International 
Accounting Standards Board, and International Financial Reporting Standards 
as endorsed by the EU. The Financial statements of the Parent Company are 
prepared in accordance with the Danish Financial Statements Act. Moreover, 
both  the  Consolidated  fi nancial  statements  and  the  Financial  statements 
of the Parent Company are prepared in accordance with additional Danish 
disclosure requirements for listed companies.

Management’s Responsibility for the Consolidated 
fi nancial statements and the Financial statements of the 
Parent Company 
The  Management  is  responsible  for  the  preparation  of  the  Consolidated 
fi nancial statements and the Financial statements of the Parent Company 
that  give  a  true  and  fair  view  in  accordance  with  the  above  legislation 
and  accounting  standards,  and  for  such  internal  control  as  Management 
 determines  is  necessary  to  enable  preparation  of  Consolidated  fi nancial 
statements and Financial statements of the Parent Company that are free 
from material misstatement, whether due to fraud or error. 

Auditor’s Responsibility
Our  responsibility  is  to  express  an  opinion  on  the  Consolidated  fi nancial 
statements  and  the  Financial  statements  of  the  Parent  Company  based 
on  our  audit.  We  conducted  our  audit  in  accordance  with  International 
standards  on  Auditing  and  additional  requirements  under  Danish  Audit 
 regulation. This requires that we comply with ethical requirements and plan 
and perform the audit to obtain reasonable assurance about whether the 
Consolidated fi nancial statements and the Financial statements of the Parent 
Company are free from material misstatement.

An  audit  involves  performing  procedures  to  obtain  audit  evidence  about 
the amounts and disclosures in the Consolidated fi nancial statements and 
the Financial statements of the Parent Company. The procedures selected 
depend on the auditor’s judgement, including the assessment of the risks 
of  material  misstatement  of  the  Consolidated  fi nancial  statements  and 
the  Financial  statements  of  the  Parent  Company,  whether  due  to  fraud 
or  error.  In  making  those  risk  assessments,  the  auditor  considers  internal 
control  relevant  to  the  Company’s  preparation  of  Consolidated  fi nancial 
statements and Financial statements of the Parent Company that give a true 
and  fair  view  in  order  to  design  audit  procedures  that  are  appropriate  in 
the  circumstances. An audit also includes evaluating the appropriateness of 
 accounting policies used and the reasonableness of accounting estimates 
made by the Management, as well as evaluating the overall presentation of 
the Consolidated fi nancial statements and the Financial statements of the 
Parent Company. 

We  believe  that  the  audit  evidence  we  have  obtained  is  suffi cient  and 
 appropriate to provide a basis for our audit opinion.

Our audit has not resulted in any qualifi cation.

Opinion
In our opinion, the Consolidated fi nancial statements give a true and fair 
view of the fi nancial position at 31 December 2014 of the Group and of 
the results of the Group’s operations and consolidated cash fl ows for the 
fi nancial  year  2014  in  accordance  with  International  Financial  Reporting 
Standards as issued by the International Accounting Standards Board, and 
International  Financial  Reporting  Standards  as  endorsed  by  the  EU  and 
 additional Danish disclosure requirements for listed companies. Moreover, in 
our opinion the Financial statements of the Parent Company give a true and 
fair view of the fi nancial position at 31 December 2014 and of the results of 
the Parent Company’s operations for the fi nancial year 2014 in accordance 
with the Danish Financial Statements Act and additional Danish disclosure 
requirements for listed companies. 

Statement on Management’s Review

We have read Management’s Review, pp 1– 54 and p 95 in accordance with 
the Danish Financial Statements Act. 

On this basis, it is our opinion that the information provided in the Manage-
ment’s Review is consistent with the Consolidated fi nancial statements and 
the Financial statements of the Parent Company.

Bagsværd, 29 January 2015

PricewaterhouseCoopers
Statsautoriseret Revisionspartnerselskab

Lars Holtug 
State Authorised Public 
Accountant 

Torben Jensen
State Authorised Public
Accountant

NOVO NORDISK ANNUAL REPORT 2014

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INDEPENDENT ASSURANCE REPORT ON THE SOCIAL 
AND ENVIRONMENTAL REPORTING FOR 2014

INDEPENDENT ASSURANCE REPORT

111

To the Stakeholders of Novo Nordisk A/S

We  have  reviewed  the  Consolidated  social  and  environmental  informa-
tion in the Annual Report of Novo Nordisk A/S for the fi nancial year 2014, 
which  comprises  Management’s  Review  and  the  Consolidated  social  and 
 environmental statements on pp 1– 54, 95 and 96 –104.

The  assurance  engagement  has  furthermore  covered  the  nature  and 
extent  of  Novo  Nordisk’s  incorporation  of  the  AA1000  AccountAbility 
 Principles  Standard  (AA1000APS  (2008))  principles  (inclusivity,  materiality 
and responsiveness) with respect to stakeholder dialogue. 

Criteria for the preparation of reporting on data
The  Consolidated  social  and  environmental  information  is  prepared  in 
accordance  with  the  social  accounting  policies  and  environmental 
accounting policies described on pp 97–101 and 103–104.

Management’s Responsibility
The Management is responsible for preparing the social and environmental 
information,  including  for  establishing  data  collection  and  registration, 
internal  control  systems  with  a  view  to  ensuring  reliable  information, 
specifying acceptable reporting criteria and choosing data to be collected 
for  intended  users  of  the  report.  Also,  adherence  to  AA1000APS  (2008) 
i.e. the three principles of inclusivity, materiality and responsiveness is the 
responsibility of Management.

Assurance provider’s Responsibility
Our responsibility is, on the basis of our work, to express a conclusion on the 
reliability of the Consolidated social and environmental information in the 
Annual Report. Furthermore, our responsibility is, by applying the AA1000 
Assurance Standard (AA1000AS (2008)), to express a conclusion on as well 
as to make recommendations for the nature and extent of Novo Nordisk’s 
adherence to the AA1000APS (2008) principles.

Our team has competences in respect of assurance engagements related to 
Consolidated social and environmental information. In addition, our team 
has  competences  in  assessing  social  and  environmental  information  and 
sustainability management, and thus qualifi es to conduct this independent 
assurance  engagement.  During  2014  we  have  not  performed  any  tasks 
or  services  to  Novo  Nordisk  or  other  clients  that  would  confl ict  with  our 
independence,  nor  have  we  been  responsible  for  the  preparation  of  any 
part of the report; and therefore qualify as independent as defi ned by in 
AA1000AS (2008).

Scope, standards and criteria used
We  have  planned  and  performed  our  work  in  accordance  with  the  Inter-
national  Standard  on  Assurance  Engagements  (ISAE)  3000, ‘Assurance 
Engagements  other  than  Audits  or  Reviews  of  Historical  Financial 
Information’,  to  obtain  limited  assurance  that  the  Consolidated  social 
and  environmental  information  in  the  Annual  Report  is  free  of  material 
 misstatements and that the information has been presented in accordance 
with the social accounting policies and environmental accounting policies 
here for. The assurance obtained is limited, as our work compared to that of 
an engagement with reasonable assurance has been limited to, principally, 
inquiries,  interviews  and  analytical  procedures  related  to  registration  and 
communication systems, data and underlying documentation.

Moreover,  we  have  planned  and  performed  our  work  based  on  the 
AA1000AS (2008), using the criteria in the AA1000APS (2008), to perform 
a Type 2 engagement and to obtain a moderate level of assurance regarding 
the  nature  and  extent  of  Novo  Nordisk’s  adherence  to  the  principles  of 
 inclusivity, materiality and responsiveness.

Methodology, approach, limitation and scope of work
Based on an assessment of materiality and risk, our work included: 
(i)  Inquiries  regarding  procedures  and  methods  to  ensure  that  social  and 
 environmental information include data from the Group’s affi liates, and that 
these data have been incorporated in compliance with the social accounting 
policies  and  environmental  accounting  policies.  Furthermore,  based  on 
our  assessment  of  materiality  and  risk,  we  have  selected  and  conducted 
interviews  with  data  and  reporting  responsible  personnel,  and  based 
on  requests  and  selected  documentation,  we  have  assessed  the  existing 
systems  for  data  collection  and  registration,  and  procedures  to  ensure 
reliable information;

(ii) Inquiries and interviews with members of the Executive Management, 
Corporate  Stakeholder  Engagement,  Corporate  Sustainability,  Product 
Supply, as well as Management of affi liates in Russia, China, US and Turkey, 
regarding Novo Nordisk’s commitment and adherence to the principles of 
inclusivity,  materiality  and  responsiveness,  the  existence  of  systems  and 
procedures to support integration of ‘the Triple Bottom Line (TBL) business 
principle’ in the business and in key decision making processes.

Conclusion
Based on our review, nothing has come to our attention which causes us 
not to believe that the Consolidated social and environmental information 
presented in the Annual Report of Novo Nordisk A/S for 2014 (on pp 1– 54, 
95  and  96 –104)  is  free  of  material  misstatements  and  has  been  stated 
in  accordance  with  the  social  accounting  policies  and  environmental 
accounting policies here for.

Furthermore, nothing has come to our attention causing us to believe that 
Novo Nordisk does not adhere to the AA1000APS (2008) principles.

Observations and recommendations
According  to  AA1000AS  (2008),  we  are  required  to  include  observations 
and  recommendations  for  improvements  in  relation  to  adherence  to  the 
AA1000APS (2008) principles:

Regarding inclusivity
Novo  Nordisk  continues  to  demonstrate  a  strong  commitment  to 
accountability with systems and processes in place to support stakeholder 
engagement  around  sustainability  issues  at  corporate  level.  Stakeholder 
inclusivity  is  integrated  across  the  business.  Novo  Nordisk  has  further 
developed its approach to stakeholder engagement at Group and Country 
level to support execution on business strategy. In 2014 key opinion leaders 
were invited to challenge and inform future strategic priorities.

We have no signifi cant recommendations regarding inclusivity.

Regarding materiality
Novo Nordisk continues to discuss, evaluate and determine the materiality 
of sustainability issues on an ongoing basis through a number of relevant 
governance bodies and core business processes, involving senior manage-
ment  input  from  across  the  business.  Embedding  of  the  TBL  principle  is 
supported  via  guidance  to  line  managers  and  anchored  in  Changing 
Diabetes programmes.

We have no signifi cant recommendations regarding materiality.

Regarding responsiveness
Novo Nordisk’s commitment to being responsive to stakeholder needs and 
concerns is evident from Senior Management’s increasing engagement in 
dialogue, at both international and country level, on care and prevention of 
diabetes and other chronic diseases. At country level Changing Diabetes and 
the Rule of Halves inform Novo Nordisk’s stakeholder engagements.

We have no signifi cant recommendations regarding responsiveness.

Novo Nordisk continues to develop its sustainability strategy at global and 
country  level.  We  recommend  that  Novo  Nordisk  continues  to  explore 
opportunities  for  Senior  Management  to  engage  with  ’non-traditional’ 
stakeholders and on new external platforms.

Bagsværd, 29 January 2015

PricewaterhouseCoopers
Statsautoriseret Revisionspartnerselskab

Lars Holtug 
State Authorised Public 
Accountant 

Torben Jensen
State Authorised Public
Accountant

NOVO NORDISK ANNUAL REPORT 2014

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112 ADDITIONAL INFORMATION

PRODUCT OVERVIEW

DIABETES CARE

NEW-GENERATION INSULINS
•  Tresiba®, insulin degludec
•  Ryzodeg®, insulin degludec/insulin aspart
•  Xultophy®, insulin degludec/liraglutide

GLUCAGON-LIKE PEPTIDE-1
•  Victoza®, liraglutide

MODERN INSULINS
•  Levemir®, insulin detemir
•   NovoRapid®, insulin aspart
• NovoRapid® PumpCart®, prefilled insulin pump cartridge
•  NovoMix® 30, biphasic insulin aspart
•   NovoMix® 50, biphasic insulin aspart
•  NovoMix® 70, biphasic insulin aspart

HUMAN INSULINS
•   Insulatard®, isophane (NPH) insulin
•   Actrapid®, regular human insulin
•  Mixtard® 30, biphasic human insulin
•   Mixtard® 40, biphasic human insulin
•   Mixtard® 50, biphasic human insulin

BIOPHARMACEUTICALS

DIABETES DEVICES
•   FlexTouch®, prefilled insulin delivery system
•   FlexPen®, prefilled insulin delivery system
•  NovoPen Echo®, durable insulin delivery system with 

memory function

•  NovoPen® 5, durable insulin delivery system with 

memory function

•  NovoPen® 4, durable insulin delivery system
•  InnoLet®, prefilled insulin delivery system
•  NovoFine® Plus, needle
•   NovoFine® AutoCover®, needle
•  NovoFine®, needle
•  NovoTwist®, needle
•  GlucaGen®, glucagon
•  GlucaGen® Hypokit, glucagon

ORAL ANTIDIABETIC AGENTS
•  NovoNorm®, repaglinide
•  PrandiMet®, repaglinide/metformin

HAEMOSTASIS
•  NovoSeven®, recombinant factor VIIa, also available with 
prefilled syringe in an increasing number of countries 

•  NovoThirteen®, recombinant factor XIII
•  NovoEight®, recombinant factor VIII

HORMONE REPLACEMENT THERAPY
•  Vagifem®, estradiol hemihydrate
•  Activelle®, estradiol/norethisterone acetate
•  Estrofem®, estradiol
•  Novofem®, estradiol/norethisterone acetate

HUMAN GROWTH HORMONE
•  Norditropin®, somatropin (rDNA origin)
•  Norditropin® FlexPro®, prefilled multidose delivery system
•  Norditropin® NordiFlex®, prefilled multidose delivery system
•  NordiPen®, durable multidose delivery system
•  NordiLet®, prefilled multidose delivery system
•  PenMate®, automatic needle inserter (available for Norditropin® 

FlexPro®, NordiFlex® and SimpleXx®)

A selection of Novo Nordisk injection 
devices. From the front: NovoPen® 5, 
Tresiba® FlexTouch®, Victoza® 
and Norditropin® FlexPro®.

ADDITIONAL INFORMATION

113

MORE INFORMATION

FINANCIAL CALENDAR 2015

DIVIDEND

ANNOUNCEMENT OF FINANCIAL RESULTS

20 
March 
2015

23 
March 
2015

24 
March 
2015

31 
March 
2015

30 
April 
2015

6 
August 
2015

29 
October 
2015

3 
February 
2016

Ex-dividend

Record  
date

Payment,  
B shares

Payment,  
ADRs

First  
three months

Half 
year

First nine 
months

Full 
year

19 
March 
2015

Annual  
general 
meeting

NEWS AND UPDATES

ADDITIONAL REPORTING

FOR MORE NEWS FROM NOVO NORDISK, VISIT
novonordisk.com/investors
novonordisk.com/press
novonordisk.com/sustainability

FOLLOW NOVO NORDISK ON SOCIAL MEDIA

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In addition to the Annual Report, Novo Nordisk provides disclosure in 
separate reports to satisfy specific legal requirements and stakeholder 
interests.  Additional  reports  can  be  downloaded  at  novonordisk.
com/annualreport.

FORM 20-F
Annual  reporting  requirement  by  the  US  Securities  and  Exchange 
Commission (SEC) for foreign private issuers with equity shares listed 
on  exchanges  in  the  United  States.  Form  20-F  is  filed  using  a 
standardised  reporting  form  so  that  investors  can  evaluate  the 
company alongside US domestic equities.

CORPORATE GOVERNANCE REPORT
Requirement  according  to  the  Danish  Financial  Statements  Act. 
Reporting  of  compliance  with  Danish  Corporate  Governance 
Recommendations.

UNITED NATIONS GLOBAL COMPACT
Voluntary Communication on Progress reporting in the form of the 
United  Nations  and  its  10  principles  in  the  areas  of  human  rights, 
labour rights, environment and anti-corruption. As a LEAD member, 
Novo  Nordisk  provides  additional  progress  reporting  on  corporate 
sustainability leadership and UN goals. This reporting also fulfils the 
requirements  of  the  Danish  Financial  Statements  Act,  sections  99a 
and  99b,  on  policies  and  actions  for  corporate  responsibility  and 
progress against targets for diversity in management.

Design and production: ADtomic Communications. Accounts and notes: Team2Graphics. Printing: Bording PRO as, February 2015. Photography: Gerardo Larios, ADtomic Communications, Willi 
Hansen, NASA, Aliyar Rasti, George Doyle/Getty Images, Jesper Westley, Silvina Benedetto, Carl Larson, Michael Fortner, Christian Alsing, Kim Vadskær, Benjamin Benschneider, Nakean Wickliff, Rasmus 
Daniel Taun, Oleksiy Marks/Shutterstock, Jens Lindhe and Martin Juul.

References: 1. International Diabetes Federation. IDF Diabetes Atlas, 6th edn update, poster. International Diabetes Federation, 2014. 2. World Health Organization. Obesity and overweight. Fact sheet 
No 311. World Health Organization, January 2015. 3. World Federation of Haemophilia. About Bleeding Disorders, Haemophilia. World Federation of Haemophilia, May 2012. 4. Novo Nordisk. Internal 
data on file. 2014. 5. Hart JT. Rule of Halves: implications of increasing diagnosis and reducing dropout for future workload and prescribing costs in primary care. Br J Gen Pract 1992; 42(356):116–119, and 
Smith WCS, Lee AJ, Crombie IK, Tunstall-Pedoe H. Control of blood pressure in Scotland: the rule of halves. BMJ 1990; 300:981–983. 6. World Bank. Health expenditure per capita (current US$). 2014. 7. 
Kaiser Family Foundation. Health Insurance Coverage of the Total Population. 2014. 8. World Bank. Population, total. 2014. 9. WHO. Definition, diagnosis and classification of diabetes mellitus and its 
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RR, for the United Kingdom Prospective Diabetes Study Group. Association of glycaemia with macrovascular and microvascular complications of type 2 diabetes (UKPDS 35): prospective observational 
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of co-morbidities related to obesity and overweight: A systematic review and meta-analysis. BMC Public Health 2009; 9:88. 23. Berrington de Gonzalez A, Hartge P, Cerhan JR et al. Body-Mass Index and 
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in growth hormone therapy. Arch Dis Child 2008; 93:147–148.

Market data on pp 5, 17, 18, 23, 24 and 25 are from IMS Health, IMS MIDAS Customized Insights (November 2014) and shown as MAT November 2014 unless stated otherwise. Market definition for 
retail: Algeria, Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Egypt, Estonia, Finland, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea, 
Latvia, Lithuania, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Saudi Arabia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, UK and US. 
Market definition for hospitals: Australia, Bulgaria, Canada, China, Czech Republic, Denmark, Finland, Germany, Hungary, Italy, Japan, Latvia, Lithuania, New Zealand, Norway, Poland, Romania, Russia, 
Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, UK and US. Retail data for France are sourced from GERS (November 2014).

NOVO NORDISK ANNUAL REPORT 2014

 
 
 
 
 
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Mexico City is one of the biggest metropolitan 
areas in the world with around 21 million people. 
Urbanisation is driving the rise in type 2 diabetes 
worldwide, but little is known about what to do 
about it. Novo Nordisk and the government of 
Mexico City are working together to find out.